Question: how did mail order catalogs help in more rural areas of the country

title: Mail order
text: The establishment of the Uniform Penny Post in 1840 , and the extension of the railway network , helped Pryce - Jones to eventually turn his small rural concern into a company with global renown . In 1861 , Pryce - Jones hit upon a unique method of selling his wares . He distributed catalogues of his wares across the country , allowing people to choose the items they wished and order them via post ; he would then dispatch the goods to the customer via the railways . It was an ideal way of meeting the needs of customers in isolated rural locations who were either too busy or unable to get into Newtown to shop directly . This was the world 's first mail order business , an idea which would change the nature of retail in the coming century . 

Answer: answer: With the extension of the railway network, it was an ideal way of meeting the needs of customers in isolated rural locations who were either too busy or unable to get into Newtown to shop directly.
answer: The establishment of the Uniform Penny Post in 1840 , and the extension of the railway network , helped Pryce - Jones to turn his small rural concern into a company with global renown. He distributed catalogues of his wares across the country , allowing people to choose the items they wished and order them via post ; he would then dispatch the goods to the customer via the railways. It was an ideal way of meeting the needs of customers in isolated rural locations who were either too busy or unable to get into Newtown to shop directly .