baby boomer & silent generation revival of various 1 9 4 0 s - 1 9 5 0 s cultural iconography, design, and kitsch associated with diner, drive - in's and malt shop culture. jukeboxes, poodle skirts, 1 9 5 0 s advertising kitsch, neon, chromed - out automobiles, metallic paneling,'american graffiti'- style fonts