ONPASSIVE

ONPASSIVE is a technology company based in Dubai that develops AI-powered marketing solutions, CRM, international business solutions and similar software. ONPASSIVE maintains headquarters in the Burj Khalifa, in Dubai, as well as offices in USA, India, Singapore, Bangladesh and Egypt.
In 2023, ONPASSIVE purchased naming rights to a metro station in Dubai, through an arrangement with the Dubai Roads and Transport Authority. It was named after the company for 10 years in January 2022.
The U.S. Securities and Exchange Commission filed a claim against ONPASSIVE, Ashraf Mufareh, and his wife Asmahan Mufareh, accusing the company of being a pyramid scheme, presenting itself as a multi-level marketing organization but having no commercial products. The Mufarehs were charged individually as co-founders and co-owners of the company, the SEC alleged that Ashraf had sole and final control of company operations, while Asmahan was charged as a relief defendant and recipient of illegitimate funds.
History
The company was founded in 2018 by Ash Mufareh. In September 2020, ONPASSIVE opened its first facility in Hyderabad, India.
A month later, After its launch in Dubai in March 2022, it announced the opening of its headquarters at Burj Khalifa.
In April 2022, campaign dedicated to launch of the UAE headquarters was introduced with an outdoor marketing campaign, including two projections on Burj Khalifa, where their offices are located and extended to all prominent areas of Dubai. The company also held four more projections in May 2022, and one more was held in June dedicated to officially close O-Founder.
In September, ONPASSIVE launched its new headquarters in the UAE and announced its crowdfunding platform 'O-Bless'.
ONPASSIVE began operations in Nigeria in October 2022.
In November 2022, ONPASSIVE partnered with BeIN Sports, which announced record-breaking cumulative viewership of 5.4 Billion for FIFA World Cup Qatar 2022, to sponsor UEFA Champions League and La Liga streaming in Qatar. In the same month, ONPASSIVE launched its software products called "O-Mail", "O-Net" and "O-Trim".
In January 2023, ONPASSIVE reached an agreement with the The Dubai Roads and Transportation Authority to secure naming rights to the Al Safa Metro Station for the next 10 years.
In February 2023, “O-Media” (a subsidiary of ONPASSIVE) signed an agreement with Best Moment Events (a UAE-based events management company) to organize a series of events and concerts for Arab celebrities in the UAE and other Arab countries. During the event, 350 delegates and representatives from 40 countries participated in the forum, representing different institutions.
In August 2023, the U.S. Securities and Exchange Commission filed a complaint against ONPASSIVE, accusing it of fraudulently offering investors unregistered securities and operating an illegal pyramid scheme. The SEC claimed that, since its founding in 2018, ONPASSIVE had sold investors positions in a multi-level marketing arrangement for $97, promising to pay them passive income from subscription fees paid by later investors. It further accused the company of material misrepresentations about the timing of commercial product launches, the magnitude of anticipated profits, and the legality of its operations, while failing to launch any commercial applications or commence paying commissions, as of June 2023.
See also
Onpassive (Dubai Metro)
Artificial intelligence
Customer relationship management
References
Companies based in Dubai
Technology companies established in 2018
2018 establishments in the United Arab Emirates