Airline alliance

Airline alliance
An airline alliance is an aviation industry arrangement between two or more airlines agreeing to cooperate on a substantial level. Alliances may provide marketing branding to facilitate travelers making inter-airline codeshare connections within countries. This branding may involve unified aircraft liveries of member aircraft.
In 2015, Star Alliance was the largest with 23% of total scheduled traffic in Revenue passenger kilometres (RPKs)/revenue passenger miles (RPMs), followed by SkyTeam with 20.4% and Oneworld with 17.8%, leaving % for others.
In 2019, by number of passengers, Star Alliance was leading 762 million, followed by SkyTeam (630 million) and Oneworld (535 million).
Rationale
Benefits can consist of an extended network, often realised through codeshare agreements. Many alliances started as only codeshare networks. Cost reductions come from sharing operation facilities (e.g. catering or computer systems), operation staff (e.g. ground handling personnel, at check-in and boarding desks), investments and purchases (e.g. in order to negotiate extra volume discounts). Traveller benefits can include lower prices due to lowered operational costs for a given route, different times to choose from, more destinations within easy reach, shorter travel times, more options of airport lounges shared with alliance members, fast track access on all alliance members if having frequent flyer status, faster mileage rewards by earning miles for a single account on several different carriers, round-the-world tickets, enabling travellers to fly over the world for a relatively low price.
Airline alliances may also create disadvantages for the traveller, such as higher prices when competition is erased on a certain route or less frequent flights; for instance, if two airlines separately fly three and two times a day respectively on a shared route, their alliance might fly less than 5 (3+2) times a day on the same route. This might be especially true between hub cities for each airline. e.g., flights between Detroit Metropolitan Wayne County Airport (a Delta Air Lines fortress hub) and Amsterdam Airport Schiphol (a KLM fortress hub).
History
The first airline alliance was formed in the 1930s, when Panair do Brasil and its parent company Pan American World Airways agreed to exchange routes to Latin America. In 1990, the African Joint Air Services (AJAS) Accord between Tanzania, Uganda and Zambia led to the launch of Alliance Air in 1994, with South African Airways, Air Tanzania, Uganda Airlines and the governments of Uganda and Tanzania as shareholders.
The first large alliance began in 1989, when Northwest Airlines and KLM agreed to large-scale codesharing. In 1992, the Netherlands signed the first open skies agreement with the United States, in spite of objections from the European Union, which gave both countries unrestricted landing rights on the other's soil. Normally landing rights are granted for a fixed number of flights per week to a fixed destination. Each adjustment requires negotiations, often between governments rather than between the companies involved. In return, the United States granted antitrust immunity to the alliance between Northwest Airlines and KLM. Other alliances would struggle for years to overcome the transnational barriers and lack of antitrust immunity, and still do so.
On May 14, 1997, an agreement was announced forming the Star Alliance with five airlines on three continents: United Airlines, Scandinavian Airlines, Thai Airways International, Air Canada, and Lufthansa. The alliance chose Young & Rubicam for advertising, with a budget of $25 million (€18 million). which brought competing airlines to form Oneworld in 1999 and SkyTeam in 2000.
In 2010 Richard Branson, chairman of the Virgin Group, announced his intention to form a fourth alliance among Virgin branded airlines (Virgin Atlantic; Virgin America; and the Virgin Australia Holdings group of airlines). Then in September 2011, Branson said that Virgin Atlantic would join one of the existing alliances; this idea was repeated in October 2012. In December 2012, Delta Air Lines purchased Singapore Airlines' 49% stake in Virgin Atlantic for £224 million. Virgin America was absorbed into Alaska Airlines, which joined the Oneworld alliance in 2021.
On February 14, 2013, it was announced that American Airlines and US Airways would merge, retaining the American Airlines name and would remain in the Oneworld alliance. US Airways' participation in Star Alliance lapsed. In 2012, in South America, LAN Airlines and TAM Airlines began their merger. In March 2014, with the merger complete, TAM left Star Alliance and became part of LAN in Oneworld.
On September 21, 2015, the Vanilla Alliance was formed between several airlines based in the Indian Ocean region, in order to improve air connectivity within the region. The founding members are Air Austral, Air Mauritius, Air Madagascar, Air Seychelles, and Int'Air Îles.
On January 18, 2016, the first alliance of low-cost carriers was formed, U-FLY Alliance. The founding members—HK Express, Lucky Air, Urumqi Air, and West Air—are all affiliated with HNA Group, although the alliance is also seeking airlines not within the group.
On May 16, 2016, the world's largest alliance of low-cost carriers was formed, Value Alliance. The founding members were Cebu Pacific, Cebgo, Jeju Air, Nok Air, NokScoot, Scoot Airlines, Tigerair, Tigerair Australia, and Vanilla Air.
Current alliances
Star Alliance
Star Alliance, founded in 1997, currently has 26 members:
Aegean Airlines, 2010
Air Canada, founder
Air China, 2007
Air India, 2014
Air New Zealand, 1999
All Nippon Airways, 1999
Asiana Airlines, 2003
Austrian Airlines, 2000
Avianca, 2012
Brussels Airlines, 2009
Copa Airlines, 2012
Croatia Airlines, 2004
EgyptAir, 2008
Ethiopian Airlines, 2011
EVA Air, 2013
LOT Polish Airlines, 2003
Lufthansa, founder
Scandinavian Airlines, founder
Shenzhen Airlines, 2012
Singapore Airlines, 2000
South African Airways, 2006
Swiss International Air Lines, 2006
TAP Air Portugal, 2005
Thai Airways International, founder
Turkish Airlines, 2008
United Airlines, founder
Former members:
Star Alliance Connecting Partners
Juneyao Air, 2017
Thai Smile, 2020
Star Alliance Intermodal Partnership
Deutsche Bahn, 2022
Oneworld
Oneworld, founded in 1999, currently has 13 members:
Alaska Airlines, 2021
American Airlines, founder
British Airways, founder
Cathay Pacific, founder
Finnair, 1999
Iberia Airlines, 1999
Japan Airlines, 2007
Malaysia Airlines, 2013
Qantas, founder
Qatar Airways, 2013
Royal Air Maroc, 2020
Royal Jordanian, 2007
SriLankan Airlines, 2014
Former members:
Future member:
Oman Air, joining in 2024
Oneworld Connect Partners
Fiji Airways, 2018
SkyTeam
SkyTeam, founded in 2000, currently has 19 members:
Aerolíneas Argentinas, 2012
Aeroméxico, founder
Air Europa, 2007
Air France, founder
China Airlines, 2011
China Eastern Airlines, 2011
Czech Airlines, 2001
Delta Air Lines, founder
Garuda Indonesia, 2014
ITA Airways, 2021
Kenya Airways, 2007
KLM Royal Dutch Airlines, 2004
Korean Air, founder
Middle East Airlines, 2012
Saudia, 2012
TAROM, 2010
Vietnam Airlines, 2010
Virgin Atlantic, 2023
XiamenAir, 2012
Former members:
Vanilla Alliance
Vanilla Alliance, founded in 2015, currently has 5 members:
Air Austral, founder
Air Madagascar, founder
Air Mauritius, founder
Air Seychelles, founder
Int'Air Îles, founder
U-FLY Alliance
U-FLY Alliance, founded in 2016, currently has 4 members:
Eastar Jet, 2016
Lucky Air, founder
Urumqi Air, founder
West Air, founder
Former members:
HK Express, 2016-2019, founder, acquired by Cathay Pacific in 2019.
Value Alliance
Value Alliance, founded in 2016, currently has 5 members:
Cebu Pacific, founder
Cebgo, founder
Jeju Air, founder
Nok Air, founder
Scoot, founder
Former members:
NokScoot, 2016–2020, defunct
Tigerair, 2016–2017, merged with Scoot
Tigerair Australia, 2016–2018, founder
Vanilla Air, 2016–2018, founder, merged with Peach Aviation
Statistics
Notes and references
External links
Oneworld
SkyTeam
Star Alliance
Value Alliance