Chot Reyes

Chot Reyes
Vincent "Chot" P. Reyes (born August 1, 1964) is a Filipino basketball coach. He is most recently the head coach for the Philippine national basketball team, where he led the team to a historic silver medal finish at the 2013 FIBA Asia Championship and the subsequent appearance at the 2014 FIBA World Cup, the country's first in 36 years. He also coached the team in the 2023 FIBA World Cup.
In the Philippine Basketball Association (PBA), Reyes has won nine championships as head coach and has been recognized as a six-time PBA Coach of the Year.
He was also the president and chief executive officer of TV5 Network from 2016 to 2019; as well as president of TV5 sales arm, Media5 Marketing.
Education
Reyes graduated from the Ateneo de Manila University. He also attended the Edinburgh Business School in the United Kingdom.
Playing career
Reyes has played for the Ateneo de Manila University in the University Athletic Association of the Philippines (UAAP) basketball championship in both the high school and collegiate level. As a player he was not able to clinch a UAAP title for his alma mater.
Coaching career
Early years
While playing for the Ateneo Blue Eagles team and is in his sophomore year, Reyes' girlfriend and future wife got pregnant which led him to finding a job for a source of livelihood. He would try being a encyclopedia salesman before he was made the Ateneo Blue Eaglets (high school) coach. He would concurrently still play with the senior team and do part-time work in the Ministry of Transportation and Communications.
After graduating from college, Reyes would join Purefoods. He helped the company establish a basketball team for the company which would play in the Philippine Amateur Basketball League (PABL) in the late 1980s.
Professional basketball
In his mid-20s, Reyes wanted to put his corporate career on hold and return to coaching. He wanted to join the Purefoods basketball team which already joined the Philippine Basketball Association (PBA) by that time but there was no vacancy in the coaching staff.
Reyes would serve as head coach in the PBA from the 1993 to the 2012. He would make his comeback in head coaching in the PBA from 2022 to 2023, as the main tactician of TNT Tropang Giga.
As a head coach in the PBA, he has won nine PBA championships with the latest honor being the 2021 Philippine Cup title. He has also been named PBA Coach of Year six times by the PBA Press Corps.
Alaska
Reyes would become one of Tim Cone's assistant coaches during the early 90s with the Alaska Milkmen. He would also coach the Ateneo Blue Eagles and the Burger Machine team of the PABL.
Then only 27, Reyes took over the coaching for the Milkmen during the 1991 All-Filipino Conference as Cone was barred from coaching due to a case filed by the Basketball Coaches Association of the Philippines questioning Cone's hiring over other Filipinos. Reyes steered the Alaska franchise to a third-place finish in after beating San Miguel in a best-of-three series.
Coney Island / Purefoods
In 1993, Reyes was hired head coach of the Coney Island Ice Cream Stars (later known as the Purefoods Tender Juicy Giants). In his first conference, he led the Ice Cream Stars to a series win over the San Miguel Beermen to win the All-Filipino Cup, creating history by being the youngest coach to win a championship in his first tournament at age 29. This feat led him to win his first Coach-of-the-Year award. In 1994, he again led the Purefoods to the Commissioner's Cup prior to helping them make three more finals appearances until the conclusion of the 1996 season.
Purefoods decided not to renew his contract, a move Reyes did not question since he often incurred league fines.
Sta. Lucia
In less than a month after Purefoods let him go, Reyes was appointed as head coach of the Sta. Lucia Realtors. That year, he led the Realtors to a third-place finish in the All-Filipino Cup After eight months, Sta. Lucia removed Reyes as its head coach.
Pop Cola / Coca Cola
In 2000, Reyes became the new head coach of the Pop Cola Panthers. A program was started with the goal of Pop Cola winning a championship by its third season.After a frustrating first season, he led the Panthers to a third-place finish in the 2001 All-Filipino Cup. The last conference of the team as Pop Cola would be the 2001 Governor's Cup, where it finished fourth behind Shell.
The Pop Cola franchise was then sold to food conglomerate San Miguel Corporation (SMC), after SMC acquired Cosmos Bottling Corp. from previous PBA franchise owner RFM. The team would be renamed as the Coca-Cola Tigers. With Reyes' contract ending in December 21, 2001, his fate as head coach was uncertain for a while.
The SMC management would retain Reyes as coach with his original contract with Pop Cola intact in the lead up to the 2002 season. Reyes would accomplish the goal of the original Pop Cola program when Coca Cola won the 2002 All-Filipino Cup title – his third overall in the PBA. This was followed by finals appearance in all three conferences of the 2002 season, with the Tigers winning the Reinforced Conference of that season.
Talk 'N Text Tropang Texters
From 2009 to 2012, Reyes coached the Talk 'N Text Tropang Texters, helping them win four championships.
TNT Tropang Giga
After almost a decade of hiatus from the PBA, Reyes returned to coach Talk 'N Text after Manny V. Pangilinan personally offered him the role in February 2022. The team are now known as the TNT Tropang Giga by this time. He would help TNT end a six-year title drought when the team won the 2021 Philippine Cup.
Reyes would step down as head coach of TNT prior to the start of the 2023 Governors' Cup and took up the role of senior consultant to focus on his role as Philippine national team coach.
Philippine national team
Chot Reyes would serve as head coach of the Philippines men's national basketball team multiple times, including stints in the 2014 and 2023 FIBA Basketball World Cups. He was involved in the national team program as early as 1998, when he wad the assistant coach of Tim Cone for the Philippine Centennial Team that went home with the bronze medal in the Asian Games in Thailand.
2005–2007
Reyes first served as head coach of the Philippines in 2005, leading Team Pilipinas to a fifth-place finish in the FIBA-Asia Champions Cup and third-place in the William Jones Cup.
The national team program would be disrupted by the FIBA's suspension of the Basketball Association of the Philippines, then the Philippines' recognized governing body for basketball, in July 2005. The suspension stopped the national team's participation in the 2005 FIBA Asia Championship.
Nevertheless, the Philippines continued their bid to qualify for the Summer Olympics despite the suspension by participating in non-FIBA tournaments such as the William Jones Cup and playing tune-up games.
The Samahang Basketbol ng Pilipinas, would be approved by FIBA as the new national sport association for basketball in the country, and the FIBA suspension was lifted.
Reyes would last coach in the 2007 FIBA Asia Championship in Japan. The tournament doubled as a qualifier for the 2008 Summer Olympics in Beijing. The team failed to qualify, finishing as ninth placers.
2012–2014
Reyes coached the Philippines national team which won the 2012 William Jones Cup. They would compete in the 2012 FIBA Asia Cup.
He would coach the team in the 2013 FIBA Asia Championship that finished second, and consequentially qualify for the FIBA Basketball World Cup for the first time in 16 years.
Reyes would lead the team in the 2014 FIBA World Cup in Spain. The team lost to Croatia, Greece, Argentina and Puerto Rico but managed to end a 40-year winless drought by clinching an overtime win against Senegal in their final game.
The campaign would follow a subpar performance in the 2014 Asian Games in Incheon. The team's podium finish bid ended despite winning their quarterfinal match against Kazakhstan. In the final minutes of that game Reyes directed Marcus Douthit to shoot on the team's own basket to force their game to overtime since they needed to win by at least 11 points. The team won 67–65, but was relegated to the classification round. The team finished seventh place.
On October 30, 2014, the Gilas program was revamped with Reyes consequentially removed as the head coach of the Philippine national team.
2016–2018
On October 18, 2016, SBP executive director Sonny Barrios announced that Reyes will return as head coach of Gilas. This was despite his responsibilities as president and CEO of the TV5 Network upon encouragement from Manny V. Pangilinan.
He would be suspended for one game and fined following the Philippines–Australia basketball brawl in 2018 during the disrupted World Cup qualifier game. He would resign in September 2018. He was replaced by Yeng Guiao.
2022–2023
He would return as head coach once again in January 2022 taking over from Tab Baldwin who left. He would still remain with TNT Tropang Giga, but changed roles from head coach to senior consultant in 2023 to prioritize his national coach role.
In May 2022, Reyes would lead the team in the 2021 Southeast Asian Games in Hanoi, where the Philippines suffered from an upset defeat to Indonesia in the gold medal match. Reyes would resign, but his move to leave the team was blocked by SBP president Al Panlilio who viewed a coaching change would not be ideal for the team's preparation for the 2023 FIBA Basketball World Cup which the country would be co-hosting.
The team would redeem itself in the 2023 Southeast Asian Games in Cambodia by winning the gold. Reyes says it would be his last SEA Games stint.
At the 2023 FIBA Basketball World Cup, hosted in the Philippines, Japan, and Indonesia, Reyes coached the Philippine national team. They conceded all of their group stage games against the Dominican Republic, Angola, and Italy. They were relegated to the classification round where they are set to play against South Sudan and China. The team failed to secure an automatic berth to the 2024 Summer Olympics in Paris after losing to South Sudan. The team would win one game against China. He would step down from the head coaching role shortly after the game.
Sports administration
Reyes helped managed the now-defunct Metropolitan Basketball Association of the 1990s. He was executive director of the league which was rival to the PBA.
Reyes would get appointed by Samahang Basketball ng Pilipinas president Al Panlilio, as the men's national team program director in early 2022 succeeding Tab Baldwin.
Media career
Reyes is also a business executive in various media firms. He had headed Sports5 and Digital5 (now D5 Studio). In October 2016, he became the president and chief executive of TV5 Network and the president of Media5 Marketing Corp. Media5 is the sales arm of TV5.
Under his watch, he transition TV5 to a news and sports media outfit. The network stopped airing entertainment shows which were unprofitable. In 2017, the network partnered with ESPN Inc. to help TV5's market share in the Philippine market when it comes to sports coverage. Reyes would leave TV5 in 2019, rejecting an offer from Manny V. Pangilinan of a position in another company under the PLDT group.
Personal life
Reyes has four children with his wife Cherry, who is also businessperson like himself. Cherry along with his husband is involved in the hairdressing industry and owns the Philippine franchise for Essensuals – Toni&Guy.
Chot is the older brother of former PBA player John Gilbert "Jun–Jun" Reyes, Jr., who played for Pepsi and Alaska, and of Mike Reyes, who is also a basketball coach, coaching for the Southwestern University PHINMA Cobras in the Cebu Schools Athletic Foundation, Inc. (CESAFI). His son, Josh is a basketball coach like himself who has become an assistant coach for the Far Eastern University, TNT Tropang Giga, and the Philippine national team. The younger Reyes would be the head coach of the Philippine U18 team which played in the 2018 FIBA Under-18 Asian Championship.
He is also the uncle of basketball player Jai Reyes.
References
1964 births
Living people
Academic staff of Ateneo de Manila University
Filipino men's basketball coaches
TNT Tropang Giga coaches
Philippines men's national basketball team coaches
TV5 Network executives
Ateneo Blue Eagles men's basketball players
Ateneo Blue Eagles men's basketball coaches
Sta. Lucia Realtors coaches
Magnolia Hotshots coaches
Powerade Tigers coaches
San Miguel Beermen coaches
Filipino sports executives and administrators