Alix Earle

Alix Earle
Alix Ashley Earle is an American social media personality on the video-sharing platform TikTok. With almost six million followers on social media, she has been called TikTok's "It Girl" and "hot best friend" from the popularity of her "Get Ready With Me" confessional videos, in which she openly shares details of her personal life. Her ability to drive sales for the brands she promotes on her accounts has been dubbed the "Alix Earle effect".
Early life and education
Earle was born in Monmouth County, New Jersey, the oldest of five children, to Thomas "TJ" Earle, a construction magnate in Wall Township, New Jersey, and Alisa Earle who is of Italian descent. Earle's parents are divorced. In October 2013, her father remarried to Ashley Alexandra Dupré, five years after Dupré's involvement in the Eliot Spitzer prostitution scandal. She graduated from Red Bank Catholic High School in Red Bank, New Jersey in 2019.
Earle attended the University of Miami, where she graduated in May 2023 from the University of Miami Patti and Allan Herbert Business School with a degree in marketing. In August 2023, Earle endowed the Alix Earle Scholarship for students at the business school.
Career
Earle began posting on TikTok in February 2020 during her freshman year at the University of Miami. Her first video depicted her and her friends showing off their outfits, which were made of trash bags. In a 2023 interview on The Howard Stern Show, Earle stated that she initially attempted to fulfil an idealized, perfect persona. "When I started out, I had no idea. I was trying to be picture perfect. I thought that was the way to go."
Earle's growth on TikTok accelerated in the summer of 2022, when she was affected by acne stemming from an excessive facial cyst. Her manager informed her that she had to post a sponsored video on her TikTok. Due to her acne, she initially refused, but later decided that she could use her platform to help others struggling with the same issue. Earle later described the viewer response as positive and supportive.
After her acne video, Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life. The move proved to be popular with viewers, and Earle accumulated two million new followers on TikTok by the end of 2022.
In December 2022, she broke up with Tyler Wade, a professional baseball player with the Oakland Athletics she had been dating. Earle's following on TikTok grew further, leading her to be called the app's "It Girl" by January 2023. Several weeks after the breakup, her follower count had grown by more than two million. By April 2023, Earle's follower count on TikTok exceeded 5.6 million, which was a 1,000-percent increase over six months. She receives between two million and thirty million views on average per post.
In August 2023, Earle was announced as one of the first two content partners of Alexandra Cooper's The Unwell Network, a talent network.
Earle was named in the Forbes 30 Under 30 list for 2023.
"Alix Earle effect"
Earle's popularity and fan loyalty often causes the brands she promotes to sell out very fast, which has been dubbed the "Alix Earle effect". According to influencer marketing company Ubiquitous, one of Earle's videos can increase searches for a product by as much as 100% in one day. Earle earns as much as $40,000 to $70,000 for each sponsored video.
References
2000 births
Living people
American TikTokers
People from Monmouth County, New Jersey
Red Bank Catholic High School alumni
Social media influencers
University of Miami Business School alumni