Disinformation

Disinformation is false information deliberately spread to deceive people. Disinformation is an orchestrated adversarial activity in which actors insert strategic deceptions and media manipulation tactics to advance political, military, or commercial goals. Disinformation is implemented through attacks that weaponize multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value judgements—to exploit and amplify culture wars and other identity-driven controversies."
In contrast, misinformation refers to inaccuracies that stem from inadvertent error. Misinformation can be used to create disinformation when known misinformation is purposefully and intentionally disseminated. "Fake news" has sometimes been categorized as a type of disinformation, but scholars have advised not using these two terms interchangeably or using "fake news" altogether in academic writing since politicians have weaponized it to describe any unfavorable news coverage or information.
Etymology
The English word disinformation comes from the application of the Latin prefix dis- to information making the meaning "reversal or removal of information". The rarely used word had appeared with this usage in print at least as far back as 1887.
Some consider it a loan translation of the Russian , transliterated as dezinformatsiya, apparently derived from the title of a KGB black propaganda department. Soviet planners in the 1950s defined as "dissemination (in
the press, on the radio, etc.) of false reports intended to mislead public opinion."
Disinformation first made an appearance in dictionaries in 1985, specifically, Webster's New College Dictionary and the American Heritage Dictionary. In 1986, the term disinformation was not defined in Webster's New World Thesaurus or New Encyclopædia Britannica. After the Soviet term became widely known in the 1980s, native speakers of English broadened the term as "any government communication (either overt or covert) containing intentionally false and misleading material, often combined selectively with true information, which seeks to mislead and manipulate either elites or a mass audience."
By 1990, use of the term disinformation had fully established itself in the English language within the lexicon of politics. By 2001, the term disinformation had come to be known as simply a more civil phrase for saying someone was lying. Stanley B. Cunningham wrote in his 2002 book The Idea of Propaganda that disinformation had become pervasively used as a synonym for propaganda.
Operationalization
The Shorenstein Center at Harvard University defines disinformation research as an academic field that studies “the spread and impacts of misinformation, disinformation, and media manipulation,” including “how it spreads through online and offline channels, and why people are susceptible to believing bad information, and successful strategies for mitigating its impact” According to a 2023 research article published in New Media & Society, disinformation circulates on social media through deception campaigns implemented in multiple ways including: astroturfing, conspiracy theories, clickbait, culture wars, echo chambers, hoaxes, fake news, propaganda, pseudiscience, and rumors.
In order to distinguish between similar terms, including misinformation and malinformation, scholars collectively agree on the definitions for each term as follows: (1) disinformation is the strategic dissemination of false information with the intention to cause public harm; (2) misinformation represents the unintentional spread of false information; and (3) malinformation is factual information disseminated with the intention to cause harm, these terms are abbreviated 'DMMI'.
Vs. propaganda
Whether and to what degree disinformation and propaganda overlap is subject to debate. Some (like U.S. Department of State) define propaganda as the use of non-rational arguments to either advance or undermine a political ideal, and use disinformation as an alternative name for undermining propaganda. While others consider them to be separate concepts altogether. One popular distinction holds that disinformation also describes politically motivated messaging designed explicitly to engender public cynicism, uncertainty, apathy, distrust, and paranoia, all of which disincentivize citizen engagement and mobilization for social or political change.
Practice
Disinformation is the label often given to Foreign information manipulation and interference (FIMI). Studies on disinformation are often concerned with the content of activity whereas the broader concept of FIMI is more concerned with the "behaviour of an actor" that is described through the military doctrine concept of tactics, techniques, and procedures (TTPs).
Disinformation is primarily carried out by government intelligence agencies, but has also been used by non-governmental organizations and businesses. Front groups are a form of disinformation, as they mislead the public about their true objectives and who their controllers are. Most recently, disinformation has been deliberately spread through social media in the form of "fake news", disinformation masked as legitimate news articles and meant to mislead readers or viewers. Disinformation may include distribution of forged documents, manuscripts, and photographs, or spreading dangerous rumours and fabricated intelligence. Use of these tactics can lead to blowback, however, causing such unintended consequences such as defamation lawsuits or damage to the dis-informer's reputation.
Worldwide
Soviet disinformation
Russian disinformation
American disinformation
The United States Intelligence Community appropriated use of the term disinformation in the 1950s from the Russian dezinformatsiya, and began to use similar strategies during the Cold War and in conflict with other nations. The New York Times reported in 2000 that during the CIA's effort to substitute Mohammed Reza Pahlavi for then-Prime Minister of Iran Mohammad Mossadegh, the CIA placed fictitious stories in the local newspaper. Reuters documented how, subsequent to the 1979 Soviet Union invasion of Afghanistan during the Soviet–Afghan War, the CIA put false articles in newspapers of Islamic-majority countries, inaccurately stating that Soviet embassies had "invasion day celebrations". Reuters noted a former U.S. intelligence officer said they would attempt to gain the confidence of reporters and use them as secret agents, to affect a nation's politics by way of their local media.
In October 1986, the term gained increased currency in the U.S. when it was revealed that two months previously, the Reagan Administration had engaged in a disinformation campaign against then-leader of Libya, Muammar Gaddafi. White House representative Larry Speakes said reports of a planned attack on Libya as first broken by The Wall Street Journal on August 25, 1986, were "authoritative", and other newspapers including The Washington Post then wrote articles saying this was factual. U.S. State Department representative Bernard Kalb resigned from his position in protest over the disinformation campaign, and said: "Faith in the word of America is the pulse beat of our democracy."
The executive branch of the Reagan administration kept watch on disinformation campaigns through three yearly publications by the Department of State: Active Measures: A Report on the Substance and Process of Anti-U.S. Disinformation and Propaganda Campaigns (1986); Report on Active Measures and Propaganda, 1986–87 (1987); and Report on Active Measures and Propaganda, 1987–88 (1989).
Response
Responses from cultural leaders
Pope Francis condemned disinformation in a 2016 interview, after being made the subject of a fake news website during the 2016 U.S. election cycle which falsely claimed that he supported Donald Trump. He said the worst thing the news media could do was spread disinformation. He said the act was a sin, comparing those who spread disinformation to individuals who engage in coprophilia.
Ethics in warfare
In a contribution to the 2014 book Military Ethics and Emerging Technologies, writers David Danks and Joseph H. Danks discuss the ethical implications in using disinformation as a tactic during information warfare. They note there has been a significant degree of philosophical debate over the issue as related to the ethics of war and use of the technique. The writers describe a position whereby the use of disinformation is occasionally allowed, but not in all situations. Typically the ethical test to consider is whether the disinformation was performed out of a motivation of good faith and acceptable according to the rules of war. By this test, the tactic during World War II of putting fake inflatable tanks in visible locations on the Pacific Islands in order to falsely present the impression that there were larger military forces present would be considered as ethically permissible. Conversely, disguising a munitions plant as a healthcare facility in order to avoid attack would be outside the bounds of acceptable use of disinformation during war.
Research
Research related to disinformation studies is increasing as an applied area of inquiry. The call to formally classify disinformation as a cybersecurity threat is made by advocates due to its increase in social networking sites. Researchers working for the University of Oxford found that over a three-year period the number of governments engaging in online disinformation rose from 28 in 2017, to 40 in 2018, and 70 in 2019. Despite the proliferation of social media websites, Facebook and Twitter showed the most activity in terms of active disinformation campaigns. Techniques reported on included the use of bots to amplify hate speech, the illegal harvesting of data, and paid trolls to harass and threaten journalists.
Whereas disinformation research focuses primarily on how actors orchestrate deceptions on social media, primarily via fake news, new research investigates how people take what started as deceptions and circulate them as their personal views. As a result, research shows that disinformation can be conceptualized as a program that encourages engagement in oppositional fantasies (i.e., culture wars), through which disinformation circulates as rhetorical ammunition for never-ending arguments. As disinformation entangles with culture wars, identity-driven controversies constitute a vehicle through which disinformation disseminates on social media. This means that disinformation thrives, not despite raucous grudges but because of them. The reason is that controversies provide fertile ground for never-ending debates that solidify points of view.
Scholars have pointed out that disinformation is not only a foreign threat as domestic purveyors of disinformation are also leveraging traditional media outlets such as newspapers, radio stations, and television news media to disseminate false information. Current research suggests right-wing online political activists in the United States may be more likely to use disinformation as a strategy and tactic. Governments have responded with a wide range of policies to address concerns about the potential threats that disinformation poses to democracy, however, there is little agreement in elite policy discourse or academic literature as to what it means for disinformation to threaten democracy, and how different policies might help to counter its negative implications.
Consequences of exposure to disinformation online
There is a broad consensus amongst scholars that there is a high degree of disinformation, misinformation, and propaganda online; however, it is unclear to what extent such disinformation has on political attitudes in the public and, therefore, political outcomes. This conventional wisdom has come mostly from investigative journalists, with a particular rise during the 2016 U.S. election: some of the earliest work came from Craig Silverman at Buzzfeed News. Cass Sunstein supported this in #Republic, arguing that the internet would become rife with echo chambers and informational cascades of misinformation leading to a highly polarized and ill-informed society.
Research after the 2016 election found: (1) for 14 percent of Americans social media was their "most important" source of election news; 2) known false news stories "favoring Trump were shared a total of 30 million times on Facebook, while those favoring Clinton were shared 8 million times"; 3) the average American adult saw fake news stories, "with just over half of those who recalled seeing them believing them"; and 4) people are more likely to "believe stories that favor their preferred candidate, especially if they have ideologically segregated social media networks." Correspondingly, whilst there is wide agreement that the digital spread and uptake of disinformation during the 2016 election was massive and very likely facilitated by foreign agents, there is an ongoing debate on whether all this had any actual effect on the election. For example, a double blind randomized-control experiment by researchers from the London School of Economics (LSE), found that exposure to online fake news about either Trump or Clinton had no significant effect on intentions to vote for those candidates. Researchers who examined the influence of Russian disinformation on Twitter during the 2016 US presidential campaign found that exposure to disinformation was (1) concentrated among a tiny group of users, (2) primarily among Republicans, and (3) eclipsed by exposure to legitimate political news media and politicians. Finally, they find "no evidence of a meaningful relationship between exposure to the Russian foreign influence campaign and changes in attitudes, polarization, or voting behavior." As such, despite its mass dissemination during the 2016 Presidential Elections, online fake news or disinformation probably did not cost Hillary Clinton the votes needed to secure the presidency.
Research on this topic is continuing, and some evidence is less clear. For example, internet access and time spent on social media does not appear correlated with polarisation. Further, misinformation appears not to significantly change political knowledge of those exposed to it. There seems to be a higher level of diversity of news sources that users are exposed to on Facebook and Twitter than conventional wisdom would dictate, as well as a higher frequency of cross-spectrum discussion. Other evidence has found that disinformation campaigns rarely succeed in altering the foreign policies of the targeted states.
Research is also challenging because disinformation is meant to be difficult to detect and some social media companies have discouraged outside research efforts. For example, researchers found disinformation made "existing detection algorithms from traditional news media ineffective or not applicable...[because disinformation] is intentionally written to mislead readers...[and] users' social engagements with fake news produce data that is big, incomplete, unstructured, and noisy." Facebook, the largest social media company, has been criticized by analytical journalists and scholars for preventing outside research of disinformation.
Strategies for spreading disinformation
The research literature on how disinformation spreads is growing. Studies show that disinformation spread in social media can be classified into two broad stages: seeding and echoing. "Seeding," when malicious actors strategically insert deceptions, like fake news, into a social media ecosystem, and "echoing" is when the audience disseminates disinformation argumentatively as their own opinions often by incorporating disinformation into a confrontational fantasy. Studies show four main methods of seeding disinformation:
Selective censorship
Manipulation of search rankings
Hacking and releasing
Directly Sharing Disinformation
See also
Active Measures Working Group
Agitprop
Black propaganda
Censorship
Chinese information operations and information warfare
Counter Misinformation Team
COVID-19 misinformation
Deepfakes
Demoralization (warfare)
Denial and deception
Disinformation in the 2022 Russian invasion of Ukraine
Fake news
False flag
Fear, uncertainty and doubt
Gaslighting
Internet manipulation
Knowledge falsification
Kompromat
Manufacturing Consent
Military deception
Post-truth politics
Propaganda in the Soviet Union
Sharp power
Social engineering (political science)
The Disinformation Project
Notes
References
Further reading
O'Connor, Cailin, and James Owen Weatherall, "Why We Trust Lies: The most effective misinformation starts with seeds of truth", Scientific American, vol. 321, no. 3 (September 2019), pp. 54–61.
External links
Disinformation – a learning resource from the British Library including an interactive movie and activities.
MediaWell – an initiative of the nonprofit Social Science Research Council seeking to track and curate disinformation, misinformation, and fake news research.
Deception
Communication of falsehoods
Media manipulation
Propaganda techniques
Black propaganda
1920s neologisms
Russian words and phrases
Psychological warfare techniques
Intelligence operations by type