Marina Diamandis

Marina Diamandis
Marina Lambrini Diamandis (born 10 October 1985), known mononymously as Marina (often stylised as MARINA), and previously by the stage name Marina and the Diamonds, is a Welsh musician.
Born in Brynmawr to a Welsh mother and Greek father, Diamandis was raised in Abergavenny and moved to London as a teenager to become a professional singer, despite having little formal musical experience. In 2009, she came to prominence upon placing second in the BBC's Sound of 2010. Her debut studio album, The Family Jewels (2010), incorporated indie pop and new wave musical styles. It entered the UK Albums Chart at number five and was certified gold by the British Phonographic Industry. The album's second single, "Hollywood", peaked at number 12 on the UK Singles Chart. Her follow-up record, Electra Heart (2012), was a concept album about a character of the same name which became her first number one album in the United Kingdom. The album was certified gold in the US and UK, with its singles "Primadonna" and "How to Be a Heartbreaker" becoming international hits.
Diamandis's synthpop-inspired third studio album, Froot (2015), became her third top 10 album in the UK and her first top 10 entry on the US Billboard 200, where it charted at number 8. Produced entirely by Diamandis and David Kosten, it was praised for its cohesive sound and introspective lyrical content. In 2018, she was featured on Clean Bandit's single "Baby", which reached the top 15 in the UK. Her fourth studio album, Love + Fear, was released on 26 April 2019. The album charted at number five on the UK album chart. In 2021, Diamandis released her fifth studio album, Ancient Dreams in a Modern Land, which debuted at number 17 in the UK, and was followed by a deluxe version in 2022.
Early life
Marina Lambrini Diamandis was born on 10 October 1985 in Brynmawr, and grew up near Abergavenny. She has one sibling; an elder sister named Lafina. Her Welsh mother and Greek father met at Newcastle University and separated when Diamandis was four years old. Following the separation, her father returned to Greece but would occasionally visit, while she remained in a bungalow in Wales with her mother. She described her childhood as "simple and idyllic" and "peaceful, very normal, poor". Diamandis admitted to being a "tomboy" as a child, playing football every day and spending more time with the opposite sex.
As a child, Diamandis attended Haberdashers' Monmouth School for Girls. She said, "I sort of found my talent there... I was the one who always skived off choir, but I had an incredible music teacher who managed to convince me I could do anything". At the age of 16, she moved to Greece to be with her father and "to connect with [her] heritage and learn to speak the language", and sang Greek folk songs with her grandmother. Having earned an International Baccalaureate at St. Catherine's British Embassy School in Athens, she returned to Wales two years later. She and her mother then moved to England, settling in Ross-on-Wye. Obsessed with becoming a singer "almost as if it was a disease", she worked at a petrol station for two months in order to earn money to move to London.
Despite not having a musical background, Diamandis had a childhood love of writing. She first began writing music when she was 18 years old; she moved to London to attend dance school, but quit after two months. She studied music at the University of East London and transferred to a classic composition course in Middlesex University the following year, but dropped out after two months.
Career
2005–2008: Career beginnings and early recordings
Knowing that the Spice Girls were formed by an advertisement in The Stage, Diamandis applied for auditions listed in that newspaper. She travelled for several unsuccessful auditions, including opportunities with the musical for The Lion King and a boy band organized by Virgin Records. It was during this time that she managed to leave her CV with an A&R representative, but was unable to audition at the time of the appointment as she felt sick. In 2005, she created the stage name "Marina and the Diamonds". After she came to prominence, "the Diamonds" was established as a reference to her fans instead of her backing band.
Inspired by the example of self-produced outsider musician Daniel Johnston, Diamandis decided to compose her own music and stop going to auditions. She taught herself how to play the piano. She self-composed and produced her earlier demos with GarageBand, and independently released her debut extended play Mermaid vs Sailor through Myspace in 2007. She met with fourteen music labels, only being offered one deal, which she also believed was the only one which would not dictate her image.
She came to the attention of Neon Gold Records' Derek Davies in 2008, which managed her for six months, and was hired as the supporting act for Australian recording artist Gotye. Davies reflected "She just had something that really resonated with me. Even with the quite limited production of her early bedroom demos, she had this powerful yet vulnerable vocal and writing style that didn't sound like anyone else at the time". In October, Diamandis finalized a recording contract with 679 Recordings (eventually renamed 679 Artists), a subdivision of Warner Music Group.
2009–2011: Breakthrough with The Family Jewels
Diamandis's debut single "Obsessions" was released on 14 February 2009 through Neon Gold Records, while her first extended play The Crown Jewels EP followed on 1 June. That summer, she performed at BBC Radio 1's Big Weekend, the Glastonbury Festival, and the Reading and Leeds Festivals. She also performed at iTunes Live, releasing a second EP in July 2009 of performances from that festival. In December 2009, Diamandis was ranked in second place on the Sound of 2010 poll organized by BBC, behind Ellie Goulding. She was one of three nominees for the Critics' Choice Award at the 2010 BRIT Awards, which also went to Goulding. "Mowgli's Road" was released on 13 November 2009, with Diamandis describing it as "uncommercial". Despite this, it received attention after its video was shared by the likes of Perez Hilton and Kanye West.
"Mowgli's Road" was followed by "Hollywood" on 1 February 2010, which reached number 12 on the UK Singles Chart, and was eventually certified silver by the British Phonographic Industry (BPI). Diamandis's debut studio album The Family Jewels was released on 15 February 2010. It debuted at number five on the UK Albums Chart with first-week sales of 27,618 copies, and was eventually certified gold by the BPI. A 2012 press release from Atlantic Records noted that the album had sold 300,000 copies.
Atlantic Records signed Diamandis to Chop Shop Records in the United States in March 2010. Through the label, she released her third extended play The American Jewels EP, and The Family Jewels in the United States. The latter project debuted at number 138 on the US Billboard 200 with first-week sales of 4,000 copies, and on Billboards Top Heatseekers and Top Rock Albums charts, where it peaked at number 2 and 49 respectively.
Later in 2010, Diamandis released three more singles from the album; "I Am Not a Robot", "Oh No!" and "Shampain", which peaked at 26, 38 and 141 in the UK charts. In October 2010, she won Best UK & Ireland Act at the MTV Europe Music Awards. To further promote The Family Jewels, Diamandis embarked on The Family Jewels Tour, which visited Europe, North America and Australia throughout 2010 and 2011. In January 2011, in an Australian radio interview, she expressed disappointment at her career, particularly in her failure to attract an American audience. She put this down to inaction by her label and American listeners' contemporary taste for "pumping beats" by artists such as Lady Gaga.
2012–2013: Electra Heart and international success
In the summer of 2011, Diamandis and Swedish recording artist Robyn performed as the opening acts for American recording artist Katy Perry's California Dreams Tour. On 30 September, Diamandis released the track "Radioactive" through the iTunes Store. It peaked at number 25 on the UK Singles Chart. Her second studio album was preceded by its lead single "Primadonna" in April 2012. The song is notable for being Diamandis's highest-charting track on the UK Singles Chart, where it reached number 11. It is certified Silver by the BPI, gold in Austria and the United States, and platinum by the respective authorities in Australia, Denmark and New Zealand.
The final product Electra Heart is a concept album lyrically united by the ideas of "female identity" and "a recent breakup". Diamandis created the titular character "Electra Heart" as a protagonist for the project. She portrays the personas "Housewife", "Beauty Queen", "Homewrecker", and "Idle Teen", which represent several female archetypes of stereotypical American culture. The project was released on 27 April 2012, and debuted at number one on the UK Albums Chart with first-week sales of 21,358 copies. It became Diamandis's first chart-topping album in the United Kingdom, although at the time it was additionally distinguished as the lowest-selling number-one record of the 21st century in the country. The album was certified gold by the British Phonographic Industry and the Irish Recorded Music Association. Electra Heart debuted at 31 on the US Billboard 200 with 12,000 copies sold its first week, and as of May 2015 has sold 150,000 copies in that country.
"Power & Control" and "How to Be a Heartbreaker" were subsequent single releases, with the latter missing the cut-off for initial inclusion on the record. However, it was featured in the revised track listing for the American version. The two songs were minor chart entries in the UK, and the latter was certified gold in the United States for sales over 500,000 copies. Throughout 2012, Diamandis travelled for The Lonely Hearts Club Tour, which her second headlining concert tour, and the Mylo Xyloto Tour headlined by Coldplay, for which she served as an opening act. On 8 August 2013, she released a music video for the previously unreleased title track "Electra Heart". It depicted the death of the character, and symbolically ended the promotional campaign for Electra Heart.
2014–2016: Froot and musical hiatus
After spending one month in New York City, Diamandis announced in February 2013 that she had begun writing material for an upcoming third studio album. The single "Froot" was released on 10 October 2014, her 29th birthday, and announced as the title track.
The album was announced to be released on 3 April 2015, with a new track from the album being announced each month. However, due to an Internet leak, the release was brought forward. Entirely produced by Diamandis and David Kosten, the album was praised for its cohesive sound. Froot debuted at number 8 on the Billboard 200 chart, and is her highest-charting album in the United States. Froot peaked at 10 in the UK.
In early 2015, it was announced that Diamandis would perform at Lollapalooza Brazil, Coachella Valley Music and Arts Festival and the Boston Calling Music Festival that March, April and May respectively. From October 2015 to the following October, she embarked on the Neon Nature Tour across Europe and the Americas. Each performance was split into three acts; one for each of her albums, with most of the songs coming from Froot. Her performance at the House of Blues in Boston in November of that year was broadcast live by Yahoo. During a question-and-answer video, Diamandis said that subsequent tours would be different, as her usual tours had been "a hard lifestyle". In April 2016, she said she would take a break from music after her tour. She returned to performing two months later, clarifying that she would rather work on a consistent basis than a cycle of touring and resting.
2017–2019: Stage name change and Love + Fear
In June 2016, Diamandis told Fuse that she had begun writing new material for upcoming songs. In December 2016, electronic group Clean Bandit confirmed that "Disconnect", a song they had performed with Diamandis at the 2015 Coachella Valley Music and Arts Festival, would be released on their new album. It was released as a single in June 2017, and she performed it with them at Glastonbury.
To mark a new stage in her career, Diamandis announced via Twitter in 2018 that she would be dropping her "and the Diamonds" moniker to release music as simply "Marina". She explained that "It took me well over a year to figure out that a lot of my identity was tied up in who I was as an artist and there wasn't much left of who I was".
In November 2018, a second collaboration with Clean Bandit and Puerto Rican singer Luis Fonsi, "Baby", was released. It peaked at number 15 in the UK. On 11 December of the same year, Diamandis performed at the Royal Variety Performance alongside Clean Bandit with their song "Baby". On 31 January 2019, Diamandis teased the new album by posting a picture on her Instagram with the caption "8 Days". The day after, she revealed in an interview that the new album would come out sometime in early 2019. On 6 February 2019, it was revealed that the title of the lead single of the album would be "Handmade Heaven", which was subsequently released two days later. Her bipartite fourth studio album Love + Fear was then released in two halves on 4 and 26 April 2019.
On 29 April 2019, Diamandis embarked on her Love + Fear Tour with six UK gigs, including sold-out dates in London and Manchester. In July 2019, she was scheduled to play a number of music festivals across Europe and the UK, before taking the tour to North America with 19 dates across the US and Canada in September and October. This would then be followed by a second run of UK dates and a short European tour. She was featured on Gryffin's song (also featuring Model Child) "If I Left the World", released on 23 October 2019.
2020–2022: Ancient Dreams in a Modern Land
On 16 January 2020, Diamandis posted two photos on Instagram with the caption "Writing songs in Paris". On 24 January 2020, she posted a photo on Instagram with the caption "Album 5". On 7 February 2020, Diamandis released "About Love" from the soundtrack for the movie To All the Boys: P.S. I Still Love You. On 14 February 2020, she announced her upcoming April tour, The Inbetweenie Tour. However, on 16 March 2020, she announced that this tour would be cancelled due to the COVID-19 pandemic.
On 8 March 2020, she posted a snippet of a new song named "Man's World" on her Instagram story. The song was released on 18 November 2020. The single debuted at number 99 on the Official UK Singles Sales Chart and at number 96 on the Official UK Singles Download Chart after two days release.
On 12 April 2021, Diamandis announced a new single, "Purge the Poison", alongside a website and a mailing list to accompany it. Later that day, her web team accidentally uploaded the music video onto YouTube, resulting in an early leak of the song and music video. Diamandis released the single cover and release date soon after, possibly as a result of the early leak. Ancient Dreams in a Modern Land was released on 11 June 2021. The album was well received by critics. The album's fifth single, "Happy Loner", was released on 3 December 2021 to coincide with the deluxe version of the album which released on 7 January 2022.
On 1 October 2021, Diamandis announced on Instagram that she started working on her sixth studio album.
On 27 April 2022, Diamandis announced that Electra Heart would be getting an expanded version, which was called Electra Heart: Platinum Blonde Edition. The album was released digitally two days later, with the vinyl release following on 23 September 2022.
On 22 May 2022, Diamandis announced while performing in London that Ancient Dreams in a Modern Land would be her last album with Atlantic Records. She had been signed to the record label for the past 14 years.
Artistry
Diamandis has a musical style consisting of indie pop, art pop, electropop, synth-pop, experimental pop, bubblegum pop, and disco-pop. She is known for her mezzo-soprano vocal abilities. As a child, she would take inspiration from the differing musical tastes of her parents – Dolly Parton, Enya and George Michael from her mother, and Haris Alexiou from her father – while also admiring pop acts of the era including the Spice Girls, Britney Spears and S Club 7.
Diamandis has said that "Madonna was the reason I wanted to be a pop star from the age of 15"; however she also stated that she did not listen to music "properly" until the age of 19, when she took influence from acts including PJ Harvey, Fiona Apple and the Distillers. She began smoking two years later in an attempt to sound like the Distillers' frontwoman Brody Dalle, "but it never worked, and now I'm just stuck with a bad habit."
She has cited Dalle and Spears as her musical influences, and has expressed a particular interest in Daniel Johnston and the lo-fi production he uses. She has jokingly stated that "I probably have a bit of a different sound because I don't really know what I'm doing!", referencing her lack of formal musical training. She also cited Katy Perry as an influence, saying she learned from Perry after going on tour with her. Diamandis has synesthesia, and as a result associates particular colours with musical notes and days of the week.
A self-described "DIY musician" and "indie artist with pop goals", Diamandis considers her music to be "alternate pop". Paul Lester wrote in 2008 that Diamandis's musical direction was "hard to fathom", given the frequency with which she alternated "simple keyboards-based ballads" and "quirky new wave-inflected numbers". Whereas The Family Jewels incorporated prominent elements of new wave music, Electra Heart was heavily inspired by electropop musical styles. Diamandis opined that the United States was more welcoming of said musical transition than the United Kingdom, and suggested that the American audience embraced the humour behind the latter "tongue-in-cheek record". Froot is a pop record, with elements of europop and pop rock.
Many of the artists listing Marina Diamandis as an influence include Billie Eilish and Kim Petras.
At the start of her career, Diamandis was compared to other British female singer-songwriters, with Paul Lester from The Guardian writing that she had a "zeitgeist-y female essence". Though she took exception at such comparisons, and said that all she shared with Kate Nash was "a vagina and a keyboard". During the Electra Heart era, she called comparisons to Perry, Lady Gaga, and Lana Del Rey "really annoying", preferring to be classed as herself. Her vocals have been compared to those of Karen O, Regina Spektor, Kate Bush, Florence Welch, Britney Spears, and Siouxsie Sioux, with an androgynous timbre akin to those of Annie Lennox and Heather Small. When reviewing The Family Jewels, Joe Copplestone from PopMatters noted that Diamandis's vocal delivery occasionally overpowers the "inventive" melodies showcased in her songs.
Diamandis's lyrical content typically analyses components of human behaviour. She has noted that she would have become a psychologist had she been unsuccessful in the music industry. The song "Savages", from the album Froot, reflects on humanity's proneness to violent acts. Rory Cashin of Slate lauded Diamandis's lyrics as "esoteric", likening her to an "emotionally intelligent outsider who knew how to perfectly articulate those weird thoughts and reactions we all have but would never admit to". Laurence Day of The Line of Best Fit considered Froot to be "an anthology of astute nihilistic, existentialist discussions".
Public image and personal life
Diamandis has identified Sophia Loren, Leigh Lezark, Shirley Manson and Gwen Stefani as her fashion icons, with Asli Polat and Mary Benson being among her favourite designers. As part of Selfridges' "Sound of Music", Diamandis and Paloma Faith designed their own window display for the London Oxford Street branch in May 2010, and additionally appeared as "live mannequins" for the display. In November, Diamandis was featured on the website for the British edition of Vogue, where she contributed to the "Today I'm Wearing" column that month. In February 2011, she became a brand ambassador for Max Factor. In 2013, she launched a fashion brand named 11 Diamonds and designed a line of T-shirts for it, but has had little involvement with it since.
According to Emily Jupp of The Independent, despite various changes in musical direction, an "unconventional fashion sense" has been a constant in Diamandis's career. In the music video for the song "How to be a Heartbreaker", she "subverts the norm" by wearing more clothes than male models in the background. She reflected that "I don't think it suits me to wear very little clothing, it just wouldn't feel right. I'd rather people listen to what I have to say instead of staring at my bum". In 2011, while promoting The Family Jewels, Diamandis described her fashion styles as "vintage, cheerleader, and cartoon". Four years later, she described her costumes then as "very badly put together vintage, kind of glittery ensemble", and her outfits for Froot as a "mix of '70s with digital fiberware ... something surreal and '70s".
She has been described as a "pop enigma", an artist who "never felt like she belonged to the masses" and one with a cult following. It was written in Billboard in June 2016 that she is among "pop artists with major fanbases in the U.S. and a consistent stream of excellent music who are nonetheless kept a tier below these other musicians in terms of national presence, because they never had that one hit that everyone simply has to know them from". She told Vice News in February 2016 that "I'm not really a [pop] starry person. Stars are people who equal celebrity culture. I don't really feel part of that at all".
Diamandis estimates that gay people comprise 60% of her concert audience. She attributes her status as a gay icon to her campness and sense of humour, in addition to lyrics on being a societal outsider. In 2012, she won the Best Music Award at gay magazine Attitude's award show. She headlined an NYC Pride event in June 2016 in the aftermath of the Orlando nightclub shooting, wearing a rainbow-striped cape. Diamandis plays down her popularity in the gay community in order to avoid sounding like a "cliché pop star", and hopes for a time when acceptance will mean that people do not label themselves by their sexuality.
Despite being familiar with Greek Orthodoxy, Diamandis states that she was not raised Christian and identifies as an atheist. She considers herself an introvert and revealed on Twitter that she is an INFJ in the Myers–Briggs Type Indicator. One of her songs that is especially focused on her introverted side and appreciating solitude is "Solitaire".
Diamandis dated Jack Patterson of electronic music group Clean Bandit for five years before splitting in 2020.
Social views
Diamandis has frequently been an advocate of feminism and equal gender rights, sharing her social views in music, interviews and on social media. She had been named "the sound of feminism" in Nylon magazine. The singer has been critical of traditional gender roles and societal prejudice towards women in general, as well as in the pop landscape and music industry. Her second album Electra Heart focused on exploring the feminine psyche and the ways women are embodied in American cultural stereotypes, with the track "Sex Yeah" often described as a "feminist statement". A few years later, Diamandis decided to work with an exclusively all-female team on her fifth studio album Ancient Dreams in a Modern Land in order to produce a longer feminist narrative. She explained that "this story can only be told by women".
In 2020, Diamandis started speaking openly about growing out her grey hair on Instagram to challenge unhealthy beauty standards. "I started getting silver / grey hairs around 15 years old. I've been dying my hair since I was 22 because I literally thought I had no other option. Grey equalled old to me – something most women are told is a bad, bad thing. Anything that symbolised this simply HAD to be covered!".
Mental health
Diamandis has openly spoken about dealing with depression and anxiety. Her song "Happy", the opening song from the album Froot, discusses her battle with depression, while the whole record is dedicated to celebrating happiness. The song was preceded by tracks from previous records such as "Numb", "Are You Satisfied?", "Living Dead", and "Teen Idle", which were written about her depression from her teenage years and twenties. In 2017, she began a Tumblr blog named "Marinabook" where she discussed a variety of topics surrounding mental health. To celebrate World Mental Health Day 2017 (and her 32nd birthday), Diamandis posted an essay about her battle with her mental health struggles. Over the years she attended various psychology courses, which earned her an alias of a "pop psychologist".
Physical health
In July 2023, Diamandis opened up on Instagram about her diagnosis of chronic fatigue syndrome and myalgic encephalomyelitis. She wrote that her energy has been very low for a while and she attributes her illness to chronic stress.
Discography
The Family Jewels (2010)
Electra Heart (2012)
Froot (2015)
Love + Fear (2019)
Ancient Dreams in a Modern Land (2021)
Tours
Headlining
The Family Jewels Tour (2010–2011)
The Lonely Hearts Club Tour (2012–2013)
Neon Nature Tour (2015–2016)
Love + Fear Tour (2019)
Ancient Dreams in a Modern Land Tour (2022)
Supporting
Katy Perry – California Dreams Tour (2011)
Coldplay – Mylo Xyloto Tour (2011–2012)
Panic! at the Disco – Viva Las Vengeance Tour (2022–2023)
Awards and nominations
References
External links
1985 births
Living people
Alumni of Middlesex University
Alumni of the University of East London
Art pop musicians
Atheist feminists
Atlantic Records artists
British indie pop musicians
British synth-pop musicians
British women in electronic music
Feminist musicians
MTV Europe Music Award winners
People educated at Haberdashers' Monmouth School for Girls
People from Blaenau Gwent
Singers from London
Synth-pop singers
Welsh atheists
21st-century Welsh women singers
Welsh feminists
Welsh people of Greek descent
Welsh pop singers
Welsh mezzo-sopranos
Welsh women singer-songwriters
Welsh singer-songwriters
Wonky pop musicians
679 Artists artists
Welsh electronic musicians