Jacqueline Hernández

Jacqueline Hernández (born January 10) is a Hispanic-American multimedia businesswoman specializing in multicultural and youth marketing. Hernandez is the CEO and founder of New Majority Ready, a marketing and content development firm. She is the former CMO of NBCUniversal Hispanic Enterprise and COO of Telemundo Enterprises and mun2. She currently serves on the board of directors of Victoria's Secret and Estrella Media. Prior to that, Hernández worked across multiple brands and platforms, including as publisher of People En Español, Teen People, and in various leadership roles at Time, Fortune, CNN International, and Combate Americas.
Personal life
Hernández was born in New York City to Diego and Mercedes Hernández. She attended high school at the Birch Wathen Lenox School in Manhattan and graduated a year ahead of schedule. During that year, she attended Advanced Placement classes at Cornell University in Ithaca, New York. Jacqueline went on to attend Tufts University in Medford, Massachusetts, where she graduated with a B.A. in English and art history in 1988. She later completed graduate studies with an M.B.A. in marketing from Baruch College. She currently lives in New York City with her husband, Jack Rico, a journalist, podcaster and television personality and former host of NBC and Telemundo's Consumer 101 as well as Managing Partner of New Majority Storytelling, the content development division of the firm.
Professional career
New Majority Ready & New Majority Storytelling (2019 - Present)
Hernández is the founder and CEO of New Majority Ready, a marketing and content development firm launched in 2019. The company helps businesses and brands adapt their strategies to an evolving multicultural demographic landscape with an approach that includes marketing strategy, brand positioning, creative direction, data analysis, innovative audience strategies, and relevant content creation.
New Majority Storytelling is a division of New Majority Ready that focuses on content development from creators of color. The division is dedicated to bringing unique storytelling genres from diverse voices to the mainstream, aiming to create stories that are both entertaining and thought-provoking, and that help to represent the diversity of the American experience.
Combate Americas (2017 - 2019)
Hernández joined Combate Americas as president to help drive the company’s continued growth and the launch of several events. Under her leadership, the company secured distribution deals with DAZN and GOL, as well as a worldwide streaming agreement with Facebook Watch. Hernández's contributions were recognized in 2019 when Cynopsis named her one of the Leading Women in Sports.
NBCUniversal (2014 - 2017)
Hernández was promoted to Chief Marketing Officer for NBCUniversal Hispanic Enterprises and Content, directly reporting to the Chairman. In this role, she led marketing efforts across NBCU’s television, cable, digital, theme parks and film properties to strengthen their reach and engagement with Hispanic audiences. This initiative entailed cross-promotions across all of NBCUniversal's properties, including the Latin Billboard Awards and "VIVA TODAY," a week-long celebration of Hispanic culture on the TODAY Show.
NBCUniversal Telemundo Enterprises (2008 - 2014)
Jacqueline Hernández assumed the role of Chief Operating Officer at Telemundo Media in April 2008. In this position, she was responsible for overseeing the P&L and running operations for domestic revenue, brand marketing, consumer insights, and branded entertainment. Additionally, she oversaw mun2, Telemundo's cable youth network, and led Telemundo Media's Digital and Emerging Business team to strengthen the network's digital footprint. Hernández worked towards unifying all sales, marketing, and domestic growth platforms for the integrated Telemundo network and its station group. She was instrumental in launching Hispanics at NBCU, a company-wide initiative aimed at integrating Hispanic media more thoroughly into the broader company framework.
In 2012, she led Telemundo’s rebranding campaign, "The Power of T," which aimed to represent the network’s audience’s dual identity and connection to Latin roots and their contemporary American lifestyle. Telemundo experienced a 19% increase in its national prime-time audience reaching 1.2 million viewers and increasing ad revenue by 20%. Hernández's accomplishments have been recognized with various awards, including being named one of Advertising Age's "100 Most Influential Women in Advertising" and one of Broadcasting & Cable's 2011 Next Wave of Leaders.
People en Español (2004 - 2008)
In 2004, Hernández was appointed publisher of People en Español's print and digital properties, marking her initial focus on the U.S. Hispanic demographic. The following year, she also took on the role of publisher for Teen People. Under her leadership, People en Español experienced consecutive annual double-digit circulation growth for three years. In March 2007, the publication was included on Adweek's Hot List "10 under 50" for four consecutive years. Hernández also played a pivotal role in the bilingual relaunch of PeopleEnEspañol.com, the magazine's website. As a result of her work during this time, she was named Adweek's "Marketing y Medios" 'Executive of the Year' in 2006, and was recognized as one of Advertising Age's "Women to Watch in 2007.
Turner Broadcasting (2000 -2004)
Hernández was employed by CNN International in 2000 to oversee the company's international interactive strategy, where she led more than 20 individual country websites, including in-language sites for Latin America (CNNenEspanol.com), Brazil (CNNbrazil.com), and Japan (CNN.co.jp). She was later responsible for managing television and integrated sponsorships on Turner's international media properties, including TNT Latin America and Cartoon Network.
Time Inc. (1996 - 2000)
In 1996, following prior work at The Boston Globe and The Village Voice, Hernández joined Time Inc., where she was marketing director of Time Inc. Latin America and International. She received the President's Award for playing a lead role in developing the first bilingual, cross-platform media program reaching audiences across TIME, CNN, CNNenEspañol, and Fortune.
Board of directors positions
VS&Co.
In 2021, Hernández was appointed to the board of directors of Victoria's Secret & Co. the global retailer specializing in intimate apparel and accessories. VS&Co trades under the ticker symbol “VSCO” on the New York Stock Exchange. In her role as a board member, Hernández serves on the Human Capital and Compensation Committee as well as the Nominating and Governance Committee.
Estrella Media
Hernández currently serves as a member of the board of directors at Estrella Media, a leading Spanish-language multiplatform media company catering to US Hispanics. In her capacity as a director, she is a member of the Compensation Committee.
Isos Acquisition Corporation
Hernández held the role of Director at Isos Acquisition Corporation, a special-purpose acquisition company. This special purpose acquisition company facilitated a merger between itself and Bowlero Corp, valuing the combined company at $2.6 billion. Upon the completion of the merger in December 2021, Bowlero became a publicly traded company listed on the NYSE under the ticker symbol “BOWL.”
Awards and honors
2022: Al Día News “Archetype Award” (Media)
2019: Cynopsis Top Women In Media (Sports)
2017: Fortune's The 50 Most Powerful Latinas of 2017
2016: CableFax’s “Most Powerful Women in Cable”
2014: The Hollywood Reporter's “Top 25 Latinos in Entertainment
2013: The Hollywood Reporter's “Power 100 Women in Entertainment
2013: CableFax’s “The Top 50 Most Powerful Women in Cable”
2013: Promax BDA's “Brand Builder Awards”
2013: CableFax’s “The 100 Cable's Top Power Players”
2013: Multichannel News “Wonder Women”
2012: The Hollywood Reporter's “Power 100 Women in Entertainment”
2012: Advertising Age's “100 Most Influential Women in Advertising”
2011: People En Español Magazine's “25 Mujeres Más Poderosas”
2011: CableFax’s “Programming Hall of Fame Inductee”
2011: The Imagen Foundation’s “Most Powerful and Influential Latinos in Entertainment”
2011: The Innovator ADColor Award
2009: People En Español Magazine's “25 Mujeres Más Poderosas”
2006: Adweek's Marketing y Medios "Executive of the Year"
2005: Advertising Age’s “Top 10 Power Players in Hispanic Media”
References
External links
Digiday: NewFronts day three focuses on Spanish-language media platforms
Don't Interrupt Me Por Favor Podcast: The Woman Disrupting Mixed Martial Arts
The Mission: Combate Americas Is Changing The Face Of Latino Sports
Combate Americas Becomes First MMA League to Launch a TV Studio
How Combate Américas Is Turning Latino Passion For MMA Into A Profitable Sports And Media Franchise
Combate Americas Teams Up to Encourage Hispanics To Commit To Vote
1966 births
Living people
Tufts University School of Arts and Sciences alumni
Baruch College alumni
American chief operating officers
Birch Wathen Lenox School alumni