Mijoo

Mijoo
Lee Seung-ah (born Lee Mi-joo on September 23, 1994), known as Mijoo, is a South Korean singer, dancer, and entertainer. She debuted as a member of South Korean girl group Lovelyz under Woollim Entertainment in November 2014. Apart from her group's activities, Mijoo has starred in various Korean variety shows such as, Hit The Stage (2016), Dunia: Into a New World (2018), Sixth Sense (2020–2022), Hangout with Yoo (2021) and season 2 of Learn Way (2021–2022). Lee made her acting debut with I'm a Job Seeker (2016).
On November 16, 2021, she left Woollim Entertainment after deciding not to renew her contract, and later joined Antenna. Mijoo made her solo debut with the single album Movie Star on May 17, 2023.
Early life
Mijoo was born on September 23, 1994, in Okcheon County, North Chungcheong Province, South Korea.
Career
2014–2017: Debut with Lovelyz and career beginnings
Mijoo debuted with Lovelyz, which was first announced on November 5, 2014, by Woollim Entertainment. Lovelyz released a pre-release digital single, "Good Night Like Yesterday", on November 5, 2014. Their debut showcase was held on November 12 at the K-ART Hall in Olympic Park, and their debut stage was on the next day on Mnet M Countdown. The group's debut studio album Girls' Invasion was officially released on November 17, along with its lead single titled "Candy Jelly Love".
Mijoo made a cameo in The Gentlemen of Wolgyesu Tailor Shop in 2016. She participated in the dance survival show Hit the Stage. She placed 6th by the end of episode 8 and was eventually eliminated. She was also a host in Inkigayo alongside bandmate Kei and BTS members Jin and RM. Mijoo was cast in the television series , playing the role as Na Young-hee.
2018–2021: Solo television activities, and departure from Woollim
Mijoo was part of the cast of Dunia: Into a New World alongside Yunho, DinDin, Sam Okyere, Kwon Hyun-bin and many more. She was also part of My Mad Beauty 2 with Lee Jin-yi, Hyoyeon and Park Na-rae. She is part of the third season of the series alongside Park Na-rae, Choi Yoo-jung and Han Hye-jin. She is also cast in the television show In-laws In Practice (2018), paired with Kwon Hyuk-soo and Shopping Cart Saviour (2019) together with Haha and more.
In 2020, Mijoo starred in the first season of tvN's Sixth Sense alongside Yoo Jae-seok, Jeon So-min, Oh Na-ra, and Jessi. She also starred in the second season of Sixth Sense alongside the aforementioned cast members and Lee Sang-yeob. Her stint in Sixth Sense 2 garnered Mijoo increased popularity, and she was nicknamed the "Entertainment Trend" following guest appearances in various major entertainment programs, such as Running Man, Knowing Bros, and 2 Days & 1 Night. From August 2021, she starred in MBC's reality-variety show Hangout with Yoo. In Episode 124 which aired in July 2022, it was confirmed that Mijoo alongside Haha, Shin Bong-sun, and Jeong Jun-ha would be officially become the fixed cast members of Hangout With Yoo.
On March 9, 2021, Mijoo revealed on Cultwo Show that she had changed her legal name to Lee Seung-ah. On November 1, 2021, Woollim Entertainment announced Mijoo would not renew her contract and left the company on November 16, 2021, following Lovelyz's indefinite hiatus. On November 17, it was announced that Mijoo signed with Antenna. On December 29, 2021, Mijoo received the Female Rookie of the Year Award at the MBC Entertainment Awards for her performance in Hangout with Yoo.
2022–present: Continued television activities, solo debut
In February 2022, Mijoo took on her first main MC role along broadcaster Boom for Mnet's TMI Show. The program was later renamed to TMI News Show. In April 2022, Mijoo was announced as one of the cast members of JTBC's new music variety show New Festa along with You Hee-yeol, Yoon Jong-shin, Lee Sang Soon, Gummy, and Kyu-hyun. In July 2022, Mijoo teamed up with Boom once again to be the MC of JTBC's short-form video challenge program, I Want to Be A Celebrity, along with cast members Shortbox, Aiki, Winner's Lee Seung-hoon, Kim Gye-ran, Pony, and Shin Ji-yeon. Mijoo joined wavve dating program Some-ping as an MC along with Jo Se-ho, Uhm Ji-yoon, and Winner's Kang Seung-yoon and Kim Jin-woo which premiered in August 2022. In October 2022, Mijoo was announced as a host of the second season of KBS2 program Battle Trip. In November 2022, Mijoo was an MC of Coupang Play dating show Office Romance. On October 17, Mijoo released her first solo OST "Ringing" for SBS drama Cheer Up.
On January 6, 2023, it was announced that Mijoo would host the 32nd Seoul Music Awards on January 19, taking on her first role as a host of a major award show. Mijoo's debut single album Movie Star was released on May 17, with a lead single of the same name and a ballad track, "Miss You". On August 15, Mijoo released her solo OST "My Heart Says" for tvN's television series My Lovely Liar.
Philanthropy
On August 12, 2022, Mijoo donated to help those affected by the 2022 South Korean floods through the Hope Bridge Korea Disaster Relief Association.
In January 2023, Mijoo became the first donor in the Okcheon County Love Hometown donation project in North Chungcheong Province, donating . On January 9, 2023, it was announced that Mijoo donated around 100,000 sanitary napkins for underprivileged female teenagers.
Endorsements
Mijoo was described as an "advertising blue chip" because of her success as a model for brands in various industries. In January 2022, Mijoo became the muse of Oryany, a South Korean global fashion brand for the 2022 SS season. She was chosen because "[they] expect a synergy with Lee Mi-joo, who has a casual yet sensitive fashion sense, and a brand image that presents sensuous designs." On January 17, 2022, Mijoo was announced as the ambassador for Shinsegae's premium cosmetic brand Vidivici. On January 17, 2022, Mijoo was appointed as Nonghyup Bank's ESG model due to her "positive energy and excellent sense of entertainment". Mijoo continued her relationship with Nonghyup Bank in the promotional campaign for the newly refurbished comprehensive financial platform NH All One Bank through the release of a promotional video on June 28, 2022, under the theme "There is No Set Genre." In March 2022, Mijoo was selected as the muse for Barrel Fit, an athleisure line under the sports brand Barrel. In May 2022, Mijoo was selected as the model for lifestyle brand 95PROBLEM's compression stockings line Balance Fit. On May 30, 2022, Lotte Confectionery announced the selection of Lee Mijoo as the face of a new advertising campaign for their ice cream product Seolleim due to her "bright and cheerful image" and her "great influence on Generation Z customers". In May 2022, Lee Mijoo was chosen as one of eight models for travel brand goodchoice's summer campaign along with Yoon Jong-shin, Chang Kiha, Noh Hong-chul, Jang Yoon-ju, Meenoi, Anupam Tripathi, and Pani Bottle. In June 2022, Mijoo became the advertising model for scotch whiskey brand Label 5.
Discography
Single albums
Singles
Videography
Music videos
Filmography
Television series
Web series
Television shows
Web show
Hosting
Awards and nominations
Notes
References
External links
1994 births
Living people
South Korean female idols
South Korean women pop singers
21st-century South Korean singers
South Korean dance musicians
South Korean web series actresses
21st-century South Korean women singers
K-pop singers
Lovelyz members
Musicians from North Chungcheong Province