Ross Perot

Ross Perot
Henry Ross Perot Sr. (June 27, 1930 – July 9, 2019) was an American business magnate, politician, and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an independent campaign in the 1992 U.S. presidential election and a third-party campaign in the 1996 U.S. presidential election as the nominee of the Reform Party, which was formed by grassroots supporters of Perot's 1992 campaign. Although he failed to carry a single state in either election, both campaigns were among the strongest presidential showings by a third party or independent candidate in U.S. history.
Born and raised in Texarkana, Texas, Perot became a salesman for IBM after serving in the United States Navy. In 1962, he founded Electronic Data Systems, a data processing service company. In 1984, General Motors bought a controlling interest in the company for $2.4 billion ($ billion in ). Perot established Perot Systems in 1988 and was an angel investor for NeXT, a computer company founded by Steve Jobs after he left Apple. Perot also became heavily involved in the Vietnam War POW/MIA issue, arguing that hundreds of American servicemen were left behind in Southeast Asia after the Vietnam War. During the presidency of George H. W. Bush, Perot became increasingly active in politics and strongly opposed the Gulf War and ratification of the North American Free Trade Agreement.
In 1992, Perot announced his intention to run for president and advocated a balanced budget, an end to the outsourcing of jobs, and the enactment of electronic direct democracy. A June 1992 Gallup poll showed Perot leading a three-way race against President Bush and presumptive Democratic nominee Bill Clinton. Perot withdrew from the race in July, but re-entered the race in early October after he qualified for all 50 state ballots. He chose Admiral James Stockdale as his running mate and appeared in the 1992 debates with Bush and Clinton. In the election, Perot did not win any electoral votes, but won over 19.7 million votes for an 18.9% share of the popular vote. He won support from across the ideological and partisan spectrum, but performed best among self-described moderates. Perot ran for president again in 1996, establishing the Reform Party as a vehicle for his campaign. He won 8.4 percent of the popular vote against President Clinton and Republican nominee Bob Dole.
Perot did not seek public office again after 1996. He endorsed Republican George W. Bush over Reform nominee Pat Buchanan in the 2000 election and supported Republican Mitt Romney in 2008 and 2012. In 2009, Dell acquired Perot Systems for $3.9 billion ($ billion in ). According to Forbes, Perot was the 167th richest person in the United States as of 2016.
Early life, education, and military career
Ross Perot was born in Texarkana, Texas, the son of Lula May (née Ray) and Gabriel Ross Perot, a commodity broker specializing in cotton contracts. His patrilineal line traces back to a French-Canadian immigrant to the colony of Louisiana in the 1740s. He attended a local private school, Patty Hill, before graduating from Texas High School in Texarkana in 1947. One of Perot's childhood friends was Hayes McClerkin, who later became the Speaker of the Arkansas House of Representatives and a prominent lawyer in Texarkana, Arkansas.
Perot started his first job at 8 years old, helping to distribute the Texarkana Gazette as a paperboy.
His father died when Perot was 25 years old. Perot had an older brother, Gabriel Perot Jr., who died as a toddler.
Perot joined the Boy Scouts of America and made Eagle Scout in 1942, after 13 months in the program. He was a recipient of the Distinguished Eagle Scout Award.
From 1947 to 1949, he attended Texarkana Junior College, then entered the United States Naval Academy in 1949 and helped establish its honor system. Perot claimed his appointment notice to the academy—sent by telegram—was sent by W. Lee "Pappy" O'Daniel, Texas's 34th governor and former senator. Perot served as a junior officer on a destroyer, and later, an aircraft carrier from 1953 to 1957. Perot, who had only ever owned one pair of shoes at a time, was shocked to find that he was issued multiple pairs of shoes in the navy, which he would later point to as "possibly my first example of government waste". Perot then went to the Naval Reserve, which he left on June 30, 1961, with the rank of Lieutenant.
In 1956 Perot married Margot Birmingham, whom he met on a blind date as a midshipman docked in Baltimore.
Business
After he left the Navy in 1957, Perot became a salesman for IBM. He quickly became a top employee (one year, he fulfilled his annual sales quota in a mere two weeks) and tried to pitch his ideas to supervisors, who largely ignored him. He left IBM in 1962 to found Electronic Data Systems (EDS) in Dallas, Texas, and courted large corporations for his data processing services. Perot was denied bids for contracts 77 times before receiving his first contract. EDS received lucrative contracts from the US government in the 1960s, computerizing Medicare records. EDS went public in 1968, and the stock price rose from $16 a share to $160 within days. Fortune called Perot the "fastest, richest Texan" in a 1968 cover story. In 1984, General Motors bought a controlling interest in EDS for $2.4 billion ($ billion).
In 1974, Perot gained some press attention for being "the biggest individual loser ever on the New York Stock Exchange" when his EDS shares dropped $450 million ($ billion) in value in a single day in April 1970.
Just before the 1979 Iranian Revolution, the government of Iran imprisoned two EDS employees in a contract dispute. Perot organized and sponsored their rescue. The rescue team was led by retired United States Army Special Forces Colonel Arthur D. "Bull" Simons. When the team was unable to find a way to extract the two prisoners, they decided to wait for a mob of pro-Ayatollah revolutionaries to storm the jail and free all 10,000 inmates, many of whom were political prisoners. The two prisoners then connected with the rescue team, and the team spirited them out of Iran via a risky border crossing into Turkey. The exploit was recounted in the book On Wings of Eagles by Ken Follett. In 1986 this was turned into a 2-part television mini-series (alternatively titled "Teheran") with the actor Burt Lancaster playing the role of Colonel Simons and Richard Crenna as Perot.
In 1984, Perot's Perot Foundation bought a very early copy of Magna Carta, one of only a few to leave the United Kingdom. The foundation lent it to the National Archives in Washington, D.C., where it was displayed alongside the Declaration of Independence and the Constitution of the United States. In 2007, the foundation sold it to David Rubenstein, managing director of The Carlyle Group for $21.3 million ($ million) to be used "for medical research, for improving public education and for assisting wounded soldiers and their families". It remains on display at the National Archives.
After Steve Jobs lost the power struggle at Apple and left to found NeXT, his angel investor was Perot, who invested over $20 million. Perot believed in Jobs and did not want to miss out, as he had with his chance to invest in Bill Gates's fledgling Microsoft.
In 1988, he founded Perot Systems in Plano, Texas. His son, Ross Perot Jr., eventually succeeded him as CEO. In September 2009, Perot Systems was acquired by Dell for $3.9 billion ($ billion).
Political activities
Early political activities
After a visit to Laos in 1969, made at the request of the White House, in which he met with senior North Vietnamese officials, Perot became heavily involved in the Vietnam War POW/MIA issue. He believed that hundreds of American servicemen were left behind in Southeast Asia at the end of the U.S. involvement in the war, and that government officials were covering up POW/MIA investigations to avoid revealing a drug-smuggling operation used to finance a secret war in Laos. Perot engaged in unauthorized back-channel discussions with Vietnamese officials in the late 1980s, which led to fractured relations between Perot and the Reagan and George H. W. Bush administrations. In 1990, Perot reached an agreement with Vietnam's Foreign Ministry to become its business agent if diplomatic relations were normalized. Perot also launched private investigations of, and attacks upon, United States Department of Defense official Richard Armitage.
In Florida in 1990, retired financial planner Jack Gargan, employing a famous quotation from the 1976 movie Network, funded a series of "I'm mad as hell and I'm not going to take it anymore" newspaper advertisements denouncing Congress for voting to give legislators pay raises at a time when average wages nationwide were not increasing. Gargan later founded "Throw the Hypocritical Rascals Out" (THRO), which Perot supported.
Perot did not support President George H. W. Bush, and vigorously opposed the United States' involvement in the 1990–1991 Persian Gulf War. He unsuccessfully urged Senators to vote against the war resolution, and began to consider a presidential run.
1992 presidential campaign
On February 20, 1992, Perot appeared on CNN's Larry King Live and announced his intention to run as an independent if his supporters could get his name on the ballot in all 50 states. With such declared policies as balancing the federal budget, favoring certain types of gun control, ending the outsourcing of jobs and enacting electronic direct democracy via "electronic town halls," he became a potential candidate and soon polled roughly even with the two major-party candidates.
Perot's candidacy received increasing media attention when the competitive phase of the primary season ended for the two major parties. With the insurgent candidacies of Republican Pat Buchanan and Democrat Jerry Brown winding down, Perot was the natural beneficiary of populist resentment toward establishment politicians. On May 25, 1992, he was featured on the cover of Time with the title "Waiting for Perot," an allusion to Samuel Beckett's play Waiting for Godot.
Several months before the Democratic and Republican conventions, Perot filled the vacuum of election news, as his supporters began petition drives to get him on the ballot in all 50 states. This sense of momentum was reinforced when Perot employed two savvy campaign managers in Democrat Hamilton Jordan and Republican Ed Rollins. While Perot was pondering whether to run for office, his supporters established a campaign organization United We Stand America. Perot was late in making formal policy proposals, but most of what he did call for was intended to reduce the deficit, such as a fuel tax increase and cutbacks to Social Security. In June, Perot led a Gallup poll with 39% of the vote.
In July, the Perot campaign fell into disarray and his polls fell sharply. The 1992 Democratic National Convention was held on Monday, July 13 through Thursday, July 16, during which time there was increased media coverage of the general election. The Milwaukee Sentinel reported that Perot's campaign managers were becoming increasingly disillusioned by Perot's unwillingness to follow their advice to be more specific on issues, and his need to be in full control of operations. The St. Petersburg Times reported such tactics as forcing volunteers to sign loyalty oaths. Perot's poll numbers had slipped to 25%, and his advisers warned that if he continued to ignore them, he would fall into single digits. Hamilton Jordan (a high-ranking manager in the Perot campaign) allegedly threatened to quit, but senior campaign officials denied this.
On July 15, Ed Rollins resigned after Perot fired advertisement specialist Hal Riney, who had worked with Rollins on the Reagan campaign. Rollins would later claim that a member of the campaign accused him of being a Bush plant with ties to the Central Intelligence Agency. Amid the chaos, Perot's support fell to 20%. The next day, Perot announced on Larry King Live that he would not seek the presidency. He explained that he did not want the House of Representatives to decide the election if the result caused the electoral college to be split. Perot eventually stated the reason was that he received threats that digitally altered photographs would be released by the Bush campaign to sabotage his daughter's wedding. Whatever his reasons for withdrawing, his reputation was badly damaged. Many of his supporters felt betrayed, and public opinion polls subsequently showed a largely negative view of Perot that was absent before his decision to end the campaign.
In September, he qualified for all 50 state ballots. On October 1, he announced his intention to re-enter the presidential race. He campaigned in 16 states and spent an estimated $12.3 million of his own money. Perot employed the innovative strategy of purchasing half-hour blocks of time on major networks for infomercial-type campaign advertisements; this advertising garnered more viewership than many sitcoms, with one Friday night program in October attracting 10.5 million viewers.
At one point in June, Perot led the polls with 39% (versus 31% for Bush and 25% for Clinton). Just prior to the debates, Perot received 7–9% support in nationwide polls. The debates likely played a significant role in his ultimate receipt of almost 19% of the popular vote. Although his answers during the debates were often general, Frank Newport of Gallup concluded that Perot "convincingly won the first debate, coming in significantly ahead of both the Democratic challenger Clinton and incumbent President George H.W. Bush". In the debate, he remarked:
Perot denounced Congress for its inaction in his speech at the National Press Club in Washington, D.C., on March 18, 1992; he said:
In the 1992 election, he received 18.9% of the popular vote, about 19,741,065 votes, but no electoral college votes, making him the most successful non-major-party presidential candidate in terms of share of the popular vote since Theodore Roosevelt in the 1912 election. Unlike Perot, however, third-party candidates since Roosevelt won multiple electoral college votes: Robert La Follette in 1924, Strom Thurmond in 1948, and George Wallace in 1968. Compared with Thurmond and Wallace, who polled very strongly in a small number of states, Perot's vote was more evenly spread across the country. Perot managed to finish second in two states: In Maine, Perot received 30.44% of the vote—ahead of part-time resident Bush's 30.39% (Clinton won Maine with 38.77%); in Utah, Perot received 27.34% of the vote—ahead of Clinton's 24.65% (Bush won Utah with 43.36%). Although Perot did not win a state, he received a plurality of votes in some counties. His popular vote total is still by far the most ever garnered for a non-major-party candidate, almost double the previous record set by Wallace in 1968.
A detailed analysis of voting demographics revealed that Perot's support drew heavily from across the political spectrum, with 20% of his votes coming from self-described liberals, 27% from self-described conservatives, and 53% coming from self-described moderates. Economically, however, the majority of Perot voters (57%) were middle class, earning between $15,000 and $49,000 annually, with the bulk of the remainder drawing from the upper-middle class (29% earning more than $50,000 annually). Exit polls also showed that 38% of Perot voters would have otherwise voted for Bush, and 38% would have voted for Clinton. Though there were widespread claims that Perot acted as a "spoiler," post-election analysis suggested that his presence in the race likely did not affect the outcome. According to Seymour Martin Lipset, the 1992 election had several unique characteristics. Voters felt that economic conditions were worse than they actually were, which harmed Bush. A strong third-party candidate was a rare event. Liberals launched a backlash against 12 years of a conservative White House. The chief factor was Clinton's uniting his party, and winning over a number of heterogeneous groups. In 2016, FiveThirtyEight described the theory that Perot was a spoiler as "unlikely."
Based on his performance in the popular vote in 1992, Perot was entitled to receive federal election funding for 1996. Perot remained in the public eye after the election and championed opposition to the North American Free Trade Agreement (NAFTA). During the campaign, he had urged voters to listen for the "giant sucking sound" of American jobs heading south to Mexico should NAFTA be ratified.
Reform Party and 1996 presidential campaign
1996 presidential campaign
Perot tried to keep his movement alive through the mid-1990s, continuing to speak about the increasing national debt. He was a prominent campaigner against NAFTA, and frequently claimed that American manufacturing jobs would go to Mexico. On November 10, 1993, Perot debated with then-Vice President Al Gore on the issue on Larry King Live with an audience of 16 million viewers. Perot's behavior during the debate was a source of mirth thereafter, including his repeated pleas to "let me finish" in his southern drawl. The debate was seen by many as effectively ending Perot's political career. Support for NAFTA went from 34% to 57%.
In 1995, he founded the Reform Party and won their presidential nomination for the 1996 United States presidential election. His vice presidential running mate was Pat Choate. Because of the ballot access laws, he had to run as an Independent on many state ballots. Perot received 8% of the popular vote in 1996, lower than in the 1992 race, but still an unusually successful third-party showing by U.S. standards. He spent much less of his own money in this race than he had four years prior, and he also allowed other people to contribute to his campaign, unlike his prior race. One common explanation for the decline was Perot's exclusion from the presidential debates, based on the preferences of the Democratic and Republican party candidates. Law professor Jamie Raskin filed a lawsuit over Perot's exclusion years later.
Later activities
In the 2000 presidential election, Perot refused to become openly involved with the internal Reform Party dispute between supporters of Pat Buchanan and John Hagelin. Perot was reportedly unhappy with what he saw as the disintegration of the party, as well as his own portrayal in the press; thus, he chose to remain quiet. He appeared on Larry King Live four days before the election and endorsed George W. Bush for president. Despite his earlier opposition to NAFTA, Perot remained largely silent about expanded use of guest-worker visas in the United States, with Buchanan supporters attributing this silence to his corporate reliance on foreign workers.
In 2005, Perot was asked to testify before the Texas Legislature in support of proposals to extend access to technology to students, including making laptops available to them. He supported changing the process of buying textbooks by making e-books available and by allowing schools to purchase books at the local level instead of going through the state. In an April 2005 interview, Perot expressed concern about the state of progress on issues that he had raised in his presidential runs.
In January 2008, Perot publicly came out against Republican candidate John McCain and endorsed Mitt Romney for president. He also announced that he would soon be launching a new website with updated economic graphs and charts. In June 2008, his blog launched, focusing on entitlements (Medicare, Medicaid, Social security), the U.S. national debt, and related issues. In 2012, Perot endorsed Romney for president again. Perot did not give any endorsements for the 2016 election.
Political views
Perot did not fit the usual political stereotypes; his views were seen as either pragmatic or populist, depending on the observer, and usually focused on his economic policy, such as balancing the budget, to gain support from both Democratic and Republican voters. Perot supported stricter gun control such as an assault weapons ban and supported increased research in AIDS. Perot was hesitant on covering the issue of gay rights during his 1992 campaign, but openly supported gay rights in 1996.
From 1992, Perot was a pro-choice activist, and a strong supporter of Planned Parenthood. He stated that poorer women in particular should have access to abortions via federal funding. From 2000, he was pro-choice reluctantly.
Economic policy
Perot believed taxes should be increased on the wealthy, while spending should be cut to help pay off the national debt. Perot also believed the capital gains tax should be increased, while giving tax breaks to those starting new businesses.
In his 1993 book Not For Sale at Any Price, Perot expressed support for giving tax cuts for small and medium-sized enterprises, as opposed to larger corporations. Additionally, Perot supported a balanced budget amendment, stating, "spending should not exceed revenue for 27 consecutive years." On trade, Perot stated that NAFTA caused the trade deficit between Mexico and the United States and a loss of manufacturing jobs. His position on free trade and NAFTA became his defining campaign principle of both the 1992 and 1996 presidential elections. Perot argued: "We have got to stop sending jobs overseas. It's pretty simple: If you're paying $12, $13, $14 an hour for factory workers and you can move your factory south of the border, pay a dollar an hour for labor, ... have no health care—that's the most expensive single element in making a car—have no environmental controls, no pollution controls and no retirement, and you don't care about anything but making money, there will be a giant sucking sound going south."
Personal life and death
Perot and his wife Margot (née Birmingham; born November 15, 1933), a graduate of Goucher College, had five children (Ross Jr., Nancy, Suzanne, Carolyn, and Katherine) and 19 grandchildren.
Perot died from leukemia in Dallas, Texas, on July 9, 2019, less than two weeks after his 89th birthday. At the time of his death, he had an estimated net worth of about $4.1 billion ($ billion in ), and was ranked by Forbes as the 167th-richest person in the United States. He was buried at the Sparkman-Hillcrest Memorial Park Cemetery and a memorial service was held at Highland Park United Methodist Church, with 1,300 invited guests.
Honors and achievements
In 1970, he was the recipient of the Golden Plate Award of the American Academy of Achievement.
In 1985, he was inducted into the Hall of Great Westerners of the National Cowboy & Western Heritage Museum.
In 1986, Perot became the third American to receive the Winston Churchill Award for his efforts on behalf of American POWs in Vietnam in the 1960s and for organizing the rescue of two EDS employees from a prison in Iran.
In 1980, he received the Oak Cliff Lions Clubs' "Humanitarian Award".
In 1986, Perot received the S. Roger Horchow Award for Greatest Public Service by a Private Citizen, an award given out annually by Jefferson Awards.
Perot was inducted into the Junior Achievement U.S. Business Hall of Fame in 1988.
On April 22, 2009, Ross Perot was made an honorary Green Beret at the John F. Kennedy Special Warfare Center and School at Fort Bragg, North Carolina.
In May 2009, he was appointed an honorary chairman of the OSS Society.
On September 18, 2009, the Texarkana Independent School District named him (1947 graduate of Texas High School) as a 2009 Distinguished Alumnus.
On October 15, 2009, the United States Military Academy at West Point awarded him with the distinguished Sylvanus Thayer Award.
On April 20, 2010, Perot was presented with the Distinguished Leadership Award from the Command and General Staff College Foundation, Inc., Fort Leavenworth, Kansas.
In honor of Perot's 80th birthday, the bridge connecting Walton and University drives in Texarkana, Texas, was named the H. Ross Perot Bridge.
On October 2, 2010, Perot was given the William J. Donovan Award from the OSS Society at the Mandarin Oriental Hotel in Washington, D.C. He is the 26th recipient of the award.
In September 2011, Perot accepted the Army Heritage Center Foundation's Boots on the Ground Award.
On October 28, 2011, the Perot Museum of Nature and Science announced it was naming a new species of the dinosaur genus Pachyrhinosaurus after the Perot family. The new species is named Pachyrhinosaurus perotorum.
Electoral history
References
Further reading
Berens, Charlyne. "Amplifying the giant sucking sound: Ross Perot and the media in the NAFTA negotiations." Newspaper Research Journal 20.2 (1999): 90–103.
DeFrank, Thomas M. et al. Quest for the Presidency, 1992. (Texas A&M University Press. 1994).
Gold, Howard J. "Third party voting in presidential elections: A study of Perot, Anderson, and Wallace." Political Research Quarterly 48.4 (1995): 751–773.
Gross, Ken. Ross Perot: The Man Behind the Myth (Random House, 2012).
Holian, David B., Timothy B. Krebs, and Michael H. Walsh. "Constituency opinion, Ross Perot, and roll-call behavior in the US House: The case of the NAFTA." Legislative Studies Quarterly (1997): 369–392.
Jelen, Ted G., ed. Ross for boss: The Perot phenomenon and beyond (SUNY Press, 2001).
Lacy, Dean, and Barry C. Burden. "The vote-stealing and turnout effects of Ross Perot in the 1992 US presidential election." American Journal of Political Science (1999): 233–255. online
Levin, Doron P. Irreconcilable Differences: Ross Perot Versus General Motors (New York: Plume, 1990)
Mason, Todd. Perot. (Business One Irwin, 1990). An unauthorized biography by a longtime Perot watcher.
Moore, Thomas. The GM System is Like a Blanket of Fog, Fortune, February 15, 1988
Owen, Diana, and Jack Dennis. "Anti‐partyism in the USA and support for Ross Perot." European Journal of Political Research 29.3 (1996): 383–400.
Posner, Gerald Citizen Perot: His Life and Times (Random House, 1996).
Post, Jerrold M. "The Political psychology of the Ross Perot phenomenon." in The Clinton Presidency (Routledge, 2019. 37–56).
Rapoport, Ronald and Walter Stone. Three's a Crowd: The Dynamic of Third Parties, Ross Perot, and Republican Resurgence (Ann Arbor: University of Michigan Press, 2005).
Simons, Herbert W. "Judging a policy proposal by the company it keeps: The Gore‐Perot NAFTA debate." Quarterly Journal of Speech 82.3 (1996): 274–287.
Primary sources
Clinton, Bill. My Life. (Vintage, 2005). .
Perot, Ross. United We Stand: How We Can Take Back Our Country (1992) online.
Schulte-Sasse, Linda. "Meet Ross Perot: The Lasting Legacy of Capraesque Populism." Cultural Critique 25 (1993): 91–119. online
; text of the book published by Perot in 1992 to mark the launch of his presidential campaign, complete with charts. The text is hosted by the site of the organization he created that year United We Stand America, as saved by The Internet Archive.
External links
Booknotes interview with Carolyn Barta on Perot and His People: Disrupting the Balance of Political Power, January 16, 1994.
"Ross Perot, Presidential Contender" from C-SPAN's The Contenders
1992 election episode in CNN's Race for the White House
1930 births
2019 deaths
American billionaires
American technology company founders
IBM employees
20th-century American businesspeople
21st-century American businesspeople
Candidates in the 1992 United States presidential election
Candidates in the 1996 United States presidential election
Centrism in the United States
Reform Party of the United States of America presidential nominees
American political party founders
Texas Independents
Texas Republicans
20th-century American politicians
Vietnam War POW/MIA activists
Writers from Texas
People of the Iranian Revolution
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Military personnel from Texas
United States Naval Academy alumni
Recipients of the Order of Saint Maurice
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People from Texarkana, Texas
American people of French-Canadian descent
Deaths from leukemia
Deaths from cancer in Texas
Right-wing populism in the United States
Burials at Sparkman-Hillcrest Memorial Park Cemetery
Texas High School alumni