Nakayoshi

Nakayoshi
is a monthly shōjo manga magazine published by Kodansha in Japan. First issued in December 1954, it is a long-running magazine with over 60 years of manga publication history. Notable titles serialized in Nakayoshi include Princess Knight, Candy Candy, Pretty Guardian Sailor Moon and Cardcaptor Sakura. Roughly the size of a phone book (hence the term "phone book manga"), the magazine generally comes with furoku, or small gifts, such as pop-out figures, games, small bags, posters, stickers, and so on. The furoku is an attempt to encourage girls to buy their own copies of the magazine rather than just share with a friend.
It is one of the best-selling shōjo manga magazines, having sold over 400million copies since 1978. In the mid-1990s, Nakayoshi retailed for 400 yen and had an average of 448 pages. The estimated average circulation of Nakayoshi at this time was 1,800,000. Its circulation peaked at 2,100,000 in 1993. In 2007, its circulation was 400,000. During the 1990s, then editor-in-chief, Yoshio Irie attempted to move the magazine away from "first love" stories and introduced several fantasy manga such as Sailor Moon. During that period, Nakayoshi pursued a "media-mix" campaign, which involved close coordination of the magazine, anime productions based on the manga, and character merchandising. Nakayoshi is also published on the 3rd of each month.
Serializations
Current
Cardcaptor Sakura: Clear Card (2016–present)
Vampire Dormitory (2018–present)
Mermaid Melody Pichi Pichi Pitch Aqua (2021–present)
Gifted (2021–present)
The Witch Maid Knows the Queen's Secret (2023-present)
Soaring Sky! Pretty Cure (2023–present)
Pon no Michi (2023–present)
Past
1954–1979
Princess Knight (1958)
Angel's Hill (1960–1961)
Sarutobi Ecchan (1971)
Candy Candy (1975–1979)
Ohayō! Spank (1979–1982)
1980–1989
Aoi-chan Panic! (1983–1984)
Attacker You! (1984–1985)
Anmitsu Hime (1986–1987)
Goldfish Warning! (1989–1993)
1990–1999
Pretty Guardian Sailor Moon (1991–1997)
Miracle Girls (1991–1994)
Azuki-chan (1993–1997)
Magic Knight Rayearth (1993–1996)
Saint Tail (1995–1996)
Cardcaptor Sakura (1996–2000)
Delicious! (1996–1999)
Dream Saga (1997–1999)
Yume no Crayon Oukoku (1997–1998)
Cyber Team in Akihabara: PataPi (1998)
UFO Baby (1998–2002)
Ghost Hunt (1998–2010)
Super Doll Licca-chan (1998–1999)
2000–2009
Ojamajo Doremi (2000)
Ultra Cute (2000–2003)
Tokyo Mew Mew (2000–2003)
Zodiac P.I. (2001–2003)
Mōtto! Ojamajo Doremi (2001)
Instant Teen: Just Add Nuts (2001–2002)
Musume Monogatari: Morning Musume Official Story (2001–2004)
Shin Dā! Dā! Dā! (2002)
Mermaid Melody Pichi Pichi Pitch (2002–2005)
Mamotte! Lollipop (2002–2005)
Koinu Dan no Monogatari (2002)
Kamichama Karin (2003–2005)
Ashita no Nadja (2003)
Futari wa Pretty Cure (2004–2005)
Futari wa Pretty Cure Max Heart (2005–2006)
Cherry Juice (2004–2006)
Pixie Pop (2004–2005)
Kitchen Princess (2004–2008)
Sugar Sugar Rune (2004–2007)
Kedamono Damono (2004-2007)
Hell Girl (2005–2008)
Shugo Chara! (2005–2010)
Futari wa Pretty Cure Splash Star (2006–2007)
Modotte! Mamotte! Lollipop (2006–2007)
Okko's Inn (2006–2012)
Kamichama Karin Chu (2007–2008)
Yes! PreCure 5 (2007–2008)
Yes! PreCure 5 GoGo! (2008–2009)
I Am Here! (2007–2009)
Shugo Chara-chan! (2008–2010)
Fresh Pretty Cure! (2009–2010)
Arisa (2009–2012)
New Hell Girl (2009)
Missions of Love (2009–2012)
2010–2019
HeartCatch PreCure! (2010–2011)
Shugo Chara! Encore! (2010)
Hell Girl R (2010–2013)
Sabagebu! (2010–2016)
Suite PreCure (2011–2012)
Smile PreCure! (2012–2013)
Kamikamikaeshi (2012-2016)
DokiDoki! PreCure (2013–2014)
HappinessCharge PreCure! (2014–2015)
Fairy Tail: Blue Mistral (2014–2015)
Stella: Nana and the Magic English Words (2014-2016)
Go! Princess PreCure (2015–2016)
Hōzuki no Reitetsu: Shiro no Ashiato (2015–2020)
Witchy PreCure! (2016–2017)
Kirakira Pretty Cure a la Mode (2017–2018)
Hug! Pretty Cure (2018–2019)
Star Twinkle PreCure (2019–2020)
Bacteria at Work! (2017–2020)
2020–
Healin' Good Pretty Cure (2020–2021)
Tropical-Rouge! Pretty Cure (2021–2022)
Delicious Party Pretty Cure (2022–2023)
Circulation
International versions
An Indonesian language version, Nakayoshi: Gress!, is published monthly by Elex Media Komputindo in Indonesia. The series has been canceled effectively in January 2017.
Related magazines
Bessatsu Friend
Shōjo Friend (defunct)
Video games
There have been multiple video games based on various manga series running in Nakayoshi, in addition to games based on individual titles themselves.
Nakayoshi to Issho, Famicom
Welcome Nakayoshi Park, March 3, 1994, Game Boy
Panic in Nakayoshi World, November 18, 1994, Super Famicom
Nakayoshi All-Stars: Mezase! Gakuen Idol!, December 18, 2008, Nintendo DS
References
External links
Nakayoshi Official Website
An Incomplete List of Kodansha Comic's Nakayoshi Works (By Artist) - 2008 archive
1954 establishments in Japan
Kodansha magazines
Magazines established in 1954
Magazines published in Tokyo
Monthly manga magazines published in Japan
Shōjo manga magazines