John Bradford Moore

John Bradford Moore (1855–1926) was a trader who established a post at Crystal, New Mexico, at the western end of the Narbona Pass, where he developed the manufacture of Navajo blankets for sale in the United States.
Origins
John Bradford Moore was of Irish origin.
He was born in June 1855 in Texas, possibly in Cass County, though on his death certificate of 1926 his age was estimated as "apparently 74".
John Bradford Moore of Crook County, Wyoming, marrying Marion A. E. Cooney on 27 Mar 1887.
Mary Anne [Marion] Cooney was born on 12 February 1864 in Liverpool, England, and died on 20 September 1917 in LaFeria, Texas.
John B. Moore was mayor of Sheridan, Wyoming in 1892.
The Moores had one child, Eunice Moore, born in Wyoming on 23 Feb 1894.
Trader
Moore arrived at Narbona Pass in 1896 and bought the trading site, which until then had been open seasonally without permanent buildings.
Moore cut timber in the mountains and hauled it down to build a log trading post, which he stocked with supplies carted from the rail head in Gallup.
He named his establishment the Crystal Trading Post.
Moore wrote of the trading post in 1911, "it is also our mission here to buy any and everything the Navajo has to sell ... to sell him in turn ... everything, in fact, that he has need for."
During the winter months, Moore employed Navajo weavers to make rugs.
He ensured that the wool and the weaving were good quality, and created designs of his own, quickly gaining a reputation as a source of good quality rugs.
He would buy local wool, but send it for mechanical cleaning and carding to eastern woolen mills.
The mills would also dye some of the wool in blue or black.
Moore would issue the dyed wool, along with undyed gray and brown wool, to the most skilled weavers.
In a break with tradition, Moore had the sixteen or so weavers who worked for him repeat the same design again and again.
In a 1910 article, Moore noted that many excellent weavers were under twenty years old, and often the older women suffered from trachoma or other problems with their eyes that prevented them from producing good quality rugs.
He paid low wages. Talking of the weaver's life, he said, "there is no more dismal wage proposition than her remuneration for her part in the industry. Given any other paying outlet for her labor, there would very soon be no such thing as a blanket industry ... it is her one and only way of earning money."
Moore's business flourished, and in 1903 and in 1911 he published mail-order catalogs, drawing business from across the United States.
In his 1903 catalog, Moore made much of the authenticity of his products. The catalog included photographs of the interior and exterior of the trading post and the land around it, and of Navajo people, outdoor looms and hogans.
He said: "While this booklet makes no claim of being a pioneer in its field, I think it may claim to be the first of its kind published and distributed from the very center of the Navajo Indian Reservation, by an Indian trader living among and dealing directly with the Indans who makes the goods which it illustrates and describes."
Moore left the reservation in 1911 due to a scandal.
He sold the post to his manager, Jesse A. Molohon.
Molohon continued to introduce complex non-Navajo styles that probably drew on Oriental rug designs.
Rug design
Around the turn of the century there was great demand for oriental rugs,
so Moore developed simplified oriental patterns for his weavers.
Moore understood what the market in the eastern United States would value, and in his catalog stressed the use of natural materials and primitive technology. Despite this, he introduced production-line techniques, and had no problem with using machine-produced yarns with synthetic dyes. When it was too obvious that the materials were commercial, Moore made a point of the authenticity of the spiritual qualities of the works.
Moore had considerable influence in the development of Navajo rugs as a form of art.
Both the Two Gray Hills and the Crystal styles of rug evolved from Moore's designs.
Until the 1930s the Crystal rugs were bordered, with a central design woven in natural colors, sometimes with some red.
After this, the style changed to banded rugs with distinctive "wavy" lines made by alternating weft strands in two or three different colors. A typical new-style Crystal rug will alternate groups of two or three wavy or solid lines with broader bands decorated with patterns representing squash blossoms or geometrical motifs. The newer rugs are woven in muted colors such as rust, rich brown and grey, but may include pastel colors.
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1855 births
1926 deaths
19th-century American businesspeople
American businesspeople in retailing
People of the New Mexico Territory
People from Crystal, New Mexico