Lisa (rapper)

Lisa (rapper)
Lalisa Manobal (also spelled Manoban; born Pranpriya Manobal; March 27, 1997), known mononymously as Lisa, is a Thai rapper, singer and dancer. She is a member of the South Korean girl group Blackpink, which debuted under YG Entertainment in August 2016.
Lisa made her solo debut with her single album Lalisa in September 2021, which made her the first female artist to sell 736,000 copies of an album in its first week in South Korea. The music video for its lead single of the same name recorded 73.6 million views in 24 hours on YouTube, setting the record for the most-viewed music video in the first 24 hours on the platform by a solo artist. Lalisa and its viral second single "Money" became the first album and song by a K-pop soloist to reach 1 billion streams on Spotify, respectively.
Lisa earned several accolades throughout her career, including eight Guinness World Records, a Gaon Chart Music Award, a Mnet Asian Music Award, and the first MTV Video Music Award and MTV Europe Music Award ever won by a K-pop soloist. She has been the most-followed K-pop artist on Instagram since 2019.
Life and career
1997–2010: Early life and education
Born Pranpriya Manobal on March 27, 1997, in Buriram Province, Thailand, she later legally changed her name to Lalisa, meaning "the one being praised", at the advice of a fortune teller for prosperity. An only child, she was raised by her Thai mother, Chitthip Brüschweiler, and Swiss stepfather and chef Marco Brüschweiler. Lisa completed secondary education at Praphamontree School I and II. She is multilingual; along with her native Thai, she speaks fluent Korean and English, as well as basic Japanese and Chinese.
After enrolling in dance classes at the age of four, she began competing regularly in contests, including in To Be Number One, and joined the eleven-member dance crew We Zaa Cool alongside BamBam of Got7. In September 2009, the crew entered the LG Entertainment Million Dream Sanan World competition broadcast on Channel 9 and won the Special Team Award. Lisa also participated as a school representative in the singing contest Top 3 Good Morals of Thailand, hosted by the Moral Promotion Center in early 2009, finishing as the runner-up.
2012–2015: Pre-debut activities
In 2010, at age 13, Lisa auditioned to join South Korean record label YG Entertainment in Thailand. She gained an interest in the K-pop industry in her childhood, admiring artists such as BigBang and 2NE1, and aspired to follow a similar path. Among the 4,000 applicants, she was the only individual to qualify, which prompted then-CEO Yang Hyun-suk into offering Lisa a chance to become a YG Entertainment trainee. At her audition, Lisa also impressed one of the judges, Danny Im of 1TYM, who later praised her on-stage confidence and her off-stage attitude.
In 2011, Lisa moved to South Korea to begin her formal training as a trainee. She officially joined the label as its first non-ethnically Korean trainee on April 11. In November 2013, she appeared in the music video for labelmate Taeyang's single "Ringa Linga" as a background dancer alongside members of labelmates and boy bands iKon and Winner. In March 2015, Lisa undertook her first modelling job for the streetwear brand Nona9on, followed by South Korean cosmetics brand Moonshot in 2016.
2016–present: Debut with Blackpink and solo ventures
In August 2016, Lisa debuted as one of four members of South Korean girl group Blackpink, the first non-ethnically Korean artist under the label. Blackpink's debut single album Square One featured lead singles "Whistle", which topped all South Korean charts upon debut, and "Boombayah".
Lisa became a permanent cast member on the Korea Army Academy edition of the MBC military variety program Real Man 300 from September 21, 2018, onward. Her first role on a television program since her debut, it earned her the unofficial Character of the Year award at the 2018 MBC Entertainment Awards.
On November 5, 2018, Lisa unveiled her YouTube channel, Lilifilm Official, focusing on travelling, lifestyle, and dance. As of July 2019, she has over 1.3 million subscribers and received a YouTube Gold Play Button. One of her dance performance videos went viral in 2020 as a result of a meme derived from the video; celebrities such as Dolly Parton, Stephen Colbert, James Corden, Luke Evans, and Lil Nas X participated in the trend.
In March 2020, Lisa served as the dance mentor on iQIYI's Chinese girl group survival program Youth With You Season 2. In February 2021, she returned as dance mentor in the show's third season for boy groups.
On April 19, 2021, YG Entertainment revealed to The Korea Herald that Lisa would be the third member of Blackpink to debut as a soloist, with the official schedule to be announced later. On July 12, through Star News, the label revealed that filming for her music video was underway. Lisa's debut single album Lalisa and its lead single of the same name were released on September 10, 2021. The music video for "Lalisa" became the most-viewed video by a soloist in 24 hours with 73.6 million views, breaking the record held by Taylor Swift's "Me!" featuring Brendon Urie, for which she earned two Guinness World Records. The song debuted at number 84 on the US Billboard Hot 100 and at number two on the Billboard Global 200, becoming Lisa's first top 10 song on the latter. The album sold 736,221 copies in South Korea in its first week, setting the record for the highest first-week sales among female artists domestically and making Lisa the first female soloist to surpass the 500,000-copy mark in one week. "Money" was sent to US contemporary hit radio as the album's second single, peaking at number 90 on the Hot 100 and number ten on the Global 200, earning Lisa her second career entries on both charts and second top-10 entry on the latter.
In October 2021, Lisa collaborated with DJ Snake, Ozuna, and Megan Thee Stallion on the single "SG". It was released on October 22 alongside a music video and featured songwriting and composition credits by Lisa. "SG" debuted at number 19 on the Global 200 and number two on the Bubbling Under Hot 100 chart and became her first number-one song on the Latin Airplay chart.
On August 28, 2022, Lisa won the MTV Video Music Award for Best K-Pop for "Lalisa" and became the first K-pop solo artist to win an MTV Video Music Award. On November 13, she won the MTV Europe Music Award for Best K-Pop and became the first solo K-pop artist in history to win an MTV Europe Music Award as well. Lisa was awarded two Guinness World Records in 2023 for the achievements, in addition to a third for becoming the most followed K-pop artist on Instagram. She earned a further Guinness World Record for the first K-pop track by a solo artist to reach 1 billion streams on Spotify with "Money".
In April 2023, it was announced through Osen that Lisa would feature on BigBang member Taeyang's second extended play Down to Earth. The collaboration, titled "Shoong!", was released on April 25 alongside a video in which Taeyang and Lisa performed the song's choreography together.
In September 2023, Lisa headlined five performances for the Parisian cabaret Crazy Horse. She performed several solo scenes and appeared with the troupe for original numbers from the cabaret's repertoire, including "But I Am a Good Girl" and "Crisis? What Crisis?"
Other ventures
Endorsements
Through her work as a model for the South Korean cosmetics brand Moonshot, she became their brand ambassador in China on March 21, 2018. On July 25, 2019, Lisa became the brand ambassador and presenter for the new collection launched in Thailand, in which six of the products include her autograph as part of the packaging. On March 28, 2019, Lisa signed her first solo endorsement deal for AIS Thailand, the largest GSM mobile phone operator in Thailand. She became its highest-paid brand presenter, and her advertising campaign was the highest-rated commercial in Thailand. On May 11, 2019, Lisa began endorsing the Samsung Galaxy S10 in Thailand. Her first promotional material for the brand was released on May 14. Lisa also featured as an endorsement model for the mobile game Ragnarok M: Eternal Love, appearing as a character on their Midnight Party server beginning on July 24, 2019.
In January 2020, Lisa joined labelmate Mino of boy band Winner as an endorsement model for sportswear brand Adidas' SS20 season My Shelter clothing range. She was revealed as a brand spokesperson in China for the fabric softener company D&G Downy on May 13, soon also becoming a brand spokesperson for Zhengouli, the yoghurt brand of Mengniu Dairy, one of China's largest dairy companies. On June 27, Tencent Games announced Lisa as Supercell's newest spokesperson in China for their mobile video game Brawl Stars. In October 2020, Lauder-owned MAC Cosmetics named Lisa their newest global brand ambassador; she served as muse and face of many of their collections and key campaigns. Of Lisa, Senior Vice President and Global Creative Director Drew Elliott stated, "Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else."
On February 22, 2021, Lisa was announced as the endorsement model for the Vivo S9 smartphone, having endorsed the Vivo S7 smartphone in 2020. In March 2022, she became the brand ambassador to whiskey brand Chivas Regal and starred in the I Rise, We Rise campaign.
Fashion and photography
In January 2019, Lisa became the muse of Hedi Slimane, the artistic, creative and image director for French luxury fashion brand Celine. In September 2020, she was announced as global ambassador after having featured in their Essentials campaign, shot by Slimane, in June 2020.
Lisa was officially selected as a brand ambassador for Bulgari, an Italian luxury fashion house, in July 2020; she participated in digital campaigns for their Serpenti and Bzero One collections. That year, in November, clothing brand Penshoppe revealed Lisa as their newest ambassador.
On February 16, 2021, Lisa joined the guest jury for the French fashion award ANDAM.
Through YG Entertainment, Lisa released the limited-edition book 0327, composed entirely of self-taken photographs with a film camera. A first volume was released on her birthday in 2020, followed by a second on her birthday the following year.
On November 13, 2021, it was revealed that Lisa would be releasing her own collection with American beauty brand MAC Cosmetics, called MAC x L. The collection includes powder blushes, eyeliner, an eyeshadow palette, and a face powder.
Philanthropy
On September 17, 2019, after torrential rain brought by a monsoon caused flooding across 32 Thai provinces, Thai beauty blogger Koi Onusa, a relative of Lisa, revealed that Lisa donated ฿100,000 to Thai actor Bin Bunluerit's fund to help those evacuated in the floods.
In September 2021, Lisa expressed interest in joining a social program led by the Korean Foundation for International Cultural Exchange in partnership with YG Entertainment for Buriram Province, soon launching an online account to help collect donations. The partnership between the foundation and YG Entertainment aims to build a 160-square-meter cultural compound at Non Suwan Phitthayakhom School in Buriram; provide computers, projectors and other multimedia equipment to the school; and establish a K-pop dance academy staffed by local instructors.
Impact
Lisa has been cited as an influence by other performers in the K-pop industry, such as Gaga of girl group Nature and Mayna of girl group Hot Issue named Lisa as their role model. Destiny Rogers' song "Tomboy" experienced a 1939% increase in daily streams on Spotify and entry into the iTunes and Apple Music charts of various countries following a dance performance video uploaded by Lisa to her YouTube channel. Rogers herself expressed gratitude toward Lisa on Twitter for revitalizing the song. Lisa was praised by Thailand's prime minister, Prayut Chan-o-cha, for promoting Thai culture in her "Lalisa" music video. Due to the cultural references in "Lalisa" music video, it was reported that there was an increase in sales of traditional Thai costumes and accessories by local markets in the city of Bangkok. In March 2021, Lisa, along with other five Thai celebrities, was awarded the "Inspirational Role Model" Award, given by the Children and Youth Development Club organization, in recognition of her work as a leader and role model for the new generations in Thailand. She became the most-followed K-pop idol on Instagram in April 2019, with 17.4 million followers at the time, and the first K-pop idol to surpass 50 million Instagram followers in April 2021.
According to the 2021 Overseas Korean Wave Survey conducted by the Korean Ministry of Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange in 18 countries, Lisa was listed as one of the twenty "Most Popular Korean Singers Abroad". In a 2021 survey conducted by British agency YouGov, Lisa was named one of the twenty "most-admired women in the world".
Lisa's commercial influence and marketing potential have been noted by media outlets and cited as an example of changing promotional strategies in the fashion and makeup industries. Upon landing her first solo magazine cover shoot with Harper's Bazaar Thailand for their May 2019 issue, the magazine's distributor reported that all 120,000 printed and in-stock copies sold out. Generally, it is reported that 30k copies (per issue) are printed, with well-known celebrities possibly having an average of 60k copies printed. However, despite selling 120k copies, the public's demand for Lisa was still not met. Following Lisa's appearance at and social media posts from the Celine Men's Spring Summer 2020 Collection fashion show in France during Paris Fashion Week, it was reported that global searches for Celine's Triomphe bag leapt 66% on June 28, 2019. Lisa's partnership with MAC Cosmetics was named one of the top beauty collaborations of 2020 by Launchmetrics according to their Media Impact Value (MIV) algorithm, with the announcement of the partnership becoming MAC Cosmetics' top-branded post of the year. Launchmetrics further partially attributes the success of Lisa's endorsements to their authenticity as she frequently features the same brands across her social media channels.
On April 10, 2023, researchers at Chiang Mai University named the Thai flower species Friesodielsia lalisae in Lisa's honor.
Discography
Single albums
Singles
Other charted songs
Songwriting credits
Videography
Music videos
Other videos
Filmography
Television shows
Awards and nominations
Listicles
World records
Notes
References
External links
1997 births
Living people
People from Buriram province
21st-century Thai women singers
K-pop singers
Korean-language singers of Thailand
Thai rappers
YG Entertainment artists
World record holders
MAMA Award winners
MTV Video Music Award winners
Blackpink members
Thai expatriates in South Korea
Dance-pop musicians