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Introduction
In the passenger vehicle segment, connected car services are widespread - with many OEMs having launched their services in at least one market. Today, an ecosystem of connected service offerings provides a wealth of benefits for consumers and service providers alike. However, the connected services market for the Light Commercial Vehicle (LCV) segment is still in the early stages of maturity. In a similar fashion to passenger vehicles, this segment is continuing to benefit from a small, but rapidly growing, ecosystem of dedicated connected services – including fleet management and navigation. As this ecosystem develops alongside the growth of the LCV segment, a wider variety of use cases and connected service offerings will be enabled. This variety will allow those closest to the LCV landscape, including fleet managers and service providers, to benefit from the opening of new revenue streams as the demand for LCVs continues to increase. The Connected Services Guide – LCVs report provides key, up-to-date, insights into the connected services available for vehicles in the segment. In doing so, it details the landscape of these services while identifying the strategies leveraged by service providers to deliver them. Similarly identified are the supplier-OEM partnerships providing new technologies for this landscape. This guide does not aim to cover data commercialization partnerships that OEMs enter with aftermarket Fleet Management Services (FMS) providers. For more details on how these partnerships work, please consult SBD report 631 for more details.
Example slides from the report _

Fleet Management Services
LCVs are provided with Fleet Management Services as a key factor for ease of use of the fleet managers in terms of vehicle diagnostics, job management, and driver behavior
Connectivity
The services are integrated through several different channels, from Cellular to smartphone connectivity
Other Connected Services
CS
Other Connected services cover several aspects of a connected vehicle which are in common to the Passenger vehicles along with LCVs
Content
The services investigated here for LCVs are aimed at improving safety, security, and vehicles' future-proofing. In terms of fleet management, they also enhance the efficiency, safety, and cost-saving capabilities of a range of services Pricing & Subscription OEMs use different approaches to their connected services through standard features and others offered via yearly/monthly subscriptions
Architecture
Each OEM has a different approach to proprietary connected services and their integration. The widespread use of Android Auto and Car Play can make the experience more consistent across different platforms 8
Connected services are dominating the LCV market for OEMs with a variety of services. The graph below represents the number of connected features against the fleet management service features offered by the OEMs. The placement of players in the below graph provides a better view of the competitors in terms of
Key Highlights
•  Mercedes-Benz followed by Ford are the OEMs with high penetration of both FMS and ‘Other’ Connected Services, which place them in the top right section of the chart. •  Ford and IVECO are the only two volume brands that are somewhat competing with premium OEMs i.e., Mercedes-Benz in terms of FMS and connected services offering. •  IVECO and Volkswagen are the OEMs that have higher features in the FMS for the driver services along with Ford for the FMS for Operator connected services. •  Majority of the OEMs are positioned in the left part of the graph highlighting a faster adoption of ‘other’ connected services relative to FMS adoption and in line with the global trend. •  A  few OEMs like ISUZU, Fuso, Hyundai, Toyota, Nissan, Maxus and RAM are yet to start providing FMS services to the LCVs. Overall, the variety of service availability is instrumental in achieving higher sales* volume. E.g., Mercedes-Benz, Ford RAM, Fiat, Renault, Volkswagen and Citroen have a high share in the last rolling year (Q2 2022 – Q1 2023) . *Restricted to models considered in the report 9

Summary
Fleet managers in enterprise typically have to juggle multiple vendor solutions for lease/finance management, TCO, fuel spend, and field operations. Operators have typically been reliant on 3rd party aftermarket fleet management solutions (FMS) but Ford is aiming to provide these services collectively under a single 'Ford Pro' umbrella. Ford, which already sells thousands of LCVs and pickup trucks to commercial customers, saw this as a huge opportunity and launched Ford Pro in May 2021. Aiming for volume and consistency, Ford Pro's commercial fleet management solution is available in both EU and USA. Customers benefit from a cloud-based SSO interface which can be used to gain insights into their fleet regarding uptime, vehicle health, financing and driver information. Ford benefits by deepening its relationship with the customers beyond 'transactions' and can have regular touchpoints through a large network of dealerships when the vehicles are brought to service, thus improving the trust and bolstering Ford's CRM. Ford Pro is receiving regular updates and can support competitor OEM vehicles also, albeit with less functionality.
Ford Pro Announcements

Overview of Ford Pro
Ford Pro is Ford's connected services suite available to fleet owners (both commercial and government) that integrates various fleet management services – telematics, charging information, vehicle health monitoring, and driver behavior to name a few. Businesses can benefit in terms of the ease of operations as all the services are available in one single dashboard that learns user preferences over time.
Services through Ford Pro for LCV
Ford offers services bundled under the name as follows: Ford Pro Telematics, Telematics Essentials, E- Telematics (for EVs) and Data services Together, these services are aimed primarily to improve the business efficiency by reducing downtime, and monitoring the location and status of the entire fleet (oil, engine health etc.) Examples Driver Behaviour Insight Vehicle Health Alerts & Telematics Drive app Fuel Efficiency Analysis
Ford Models Getting Ford Pro
Transit Connect

Driver Behavior Coaching OEMs on the scale currently** FMS for Driver Driver coaching systems can reduce unwanted behavior, by training the drivers' intuitions and empowering them to coach themselves, while offering an escalation path that keeps managers informed and in control 0％ 53% 100% State of the Art OEM
Features
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Excessive idling, speeding, harsh braking and acceleration are
Features
Almost all aftermarket solutions offer driver behavior monitoring. In-dash retrofit devices offering real-time driver notification of violations are offered by some. Driver apps becoming common. Source: Greenroad
OEM entry into the FMS market / Key Highlights / Maturity of OEM vs Aftermarket
Following fuel savings, driver behaviour improvement is a key selling feature in aftermarket FMS. The market has progressed beyond simple reports highlighting instances of speeding, idling, harsh acceleration/braking etc in manager reports: Event reconstruction is a popular addition and looks appealing in a product demo, but real change comes when drivers receive direct and timely feedback. So many aftermarket FMS companies now include either a scoring and improvement tips in the driver app or better still, in-vehicle feedback. OEMs are very well placed to provide such in-vehicle coaching due to their control over the IVI, so SBD expects to see more OEM implementations with even better differentiation in future products. 11 Request the price Contact Us ■ Contact SBD Automotive
Do you have any questions?
If you have any questions or feedback about this research report or SBD Automotive's consulting services, you can email us at info@sbdautomotive.com or discuss with your local account manager below. info@sbdautomotive.com Book a meeting USA UK Germany India China Japan Garren Carr North America garrencarr@sbdautomotive.com +1 734 619 7969 Luigi Bisbiglia UK, South & West Europe luigibisbiglia@sbdautomotive.com +44 1908 305102 SBD China Sales Team China salesChina@sbdautomotive.com +86 18516653761 Andrea Sroczynski Germany, North & East Europe andreasroczynski@sbdautomotive.com +49 211 9753153-1 SBD Japan Sales Team Japan, South Korea & Australia postbox@sbdautomotive.com +81 52 253 6201 13