From “Scrap” to “Build”… The words came up to my mind when I became the editor-in-chief, same time as the magazine celebrated 100 years of publishing. For past 10 years, I had been working as the editor-in-chief of Weekly Bunshun, pursuing people or organizations that have great influence on the society. I had been leading typical “Scrap” type of media. On the other hand, I think THE BUNGEISHUNJU is an ultimate "Build" type of media. Since the publication, many public figures not only from literary world, but from political or athletic area have appeared and made constructive suggestions. As a result, society changes positively for many times, which causes THE BUNGEISHUNJU   becoming national magazine. " I'm bored saying what others asked me to say. I want to tell my thoughts freely, without reservation to editors, nor readers." Kan Kikuchi, founder of the magazine wrote the words above in the inaugural issue. He had an insatiable interest in humans, and that was his origin of an editor. He disliked naive thinking, not telling real intentions. He left the words below at the 15th anniversary of the magazine. “ Neither leaning to right nor left, and having common sense. That is what I have as a policy for editing… My fundamental principal is taking a stand for fair liberalism, representing the conscience of the intellectual class." I bore in mind the words, when I became the editor-in-chief. Nowadays, society puts emphasis on political correctness. When people express their opinions, they easily gets criticized by others, which would make harder to do it. In times like these, I have to take over Kan Kikuchi's idea, which led to making the magazine tell the truth at the center of Japan. I swear these in my mind, and always aim forward that goal. Manabu Shintani, Editor-in-chief A
“I’m bored saying what others asked me to say. I want to tell my thoughts freely, without reservation to editors, nor readers." Kan Kikuchi, the founding editor, wrote words above on inaugural issue of THE BUNGEISHUNJU, January 1923. As this culture is still deeply rooted in, from exclusive news to fine literary works, the unfettered magazine has been producing many content which would remain in Japanese history. Some of the biggest names in politics and business appear in the magazine, while readers can find the latest entertainment information, beautiful gravures, and columns written by up and coming writers. Going right path of magazine, while offering supreme quality in every genre. That is the reason why readers are attracted to THE BUNGEISHUNJU.
THE BUNGEISHUNJU shakes Japan.
“Kakuei Tanaka Report”
Nov. 1974
The article focused on financial sources of Kakuei Tanaka, Prime Minister at that time. This article later led to his resignation, also put focus  on young journalist, Takashi Tachibana.
Dec. 1990 “Emperor Hirohito’s monologue”
Newly found Hirohito’s discourse during World War II  wad published. The document shook the society, and this issue had over a million circulation.
Sep. 2015“Akutagawa Prize Winner, ‘Spark,”
The Issue drew people's attention, since Akutagawa Prize winner appeared, "Spark" written by Naoki Matayoshi. With a circulation of over a million, it  and caused a social phenomenon. 3
circulation comparsion with other magazines Japan Magazine Publishers Association Report  (January to March 2021) ※Only NIKKEI BUSINESS by ABC Report  ( January to March 2021 ) 4
※ Number of each article calculated by estimated readers (sales of magazine × readership) × answering percentage Age The ratios of men to women is 6 to 4. 88 percent of readers are over 50.
Financial standing
Over 40 thousand readers have assets of more than 100 million yen. About 40 percent of readers have assets of more than 30 million yen. 10~15 million yen million yen Position at an office 235 thousand readers have experienced director or above at their company. 5
※ Number of each article calculated by estimated readers (sales of magazine × readership) × answering percentage Educational background Three quarters of readers are university or master's level graduates. Many of them graduated from famous universities in Japan. Money at disposable per month 217 thousand readers can use over 50 thousand yen. Readers spend  money on high quality products.
What do you want most？ (multiple answers possible)
What are you interested in ?  (multiple answers possible )
6th：Visiting hot springs 7th：Home gardening 8th：Playing golf 9th：Taking photos 6

文春オンライン
We can propose projects linked to Bunshun Online, the biggest news website in Japan. * 490 million views per month, with 48 million UU (Unique Users) * Reaches active workers in their 30s～50s. * Unique online spreading power, using social service. Achieves efficient communication with reliable content of THE BUNGEISHUNJU and spreading power of Bunshun Online. 375 thousand circulation. Reaches executives, with sense of tradition and trust. 490 million PV per month. Widely reaches active workers with spreading power and topical articles,
夏藝春秋digital
Subscription service using web media “note”, including access to all past articles. * Reaches members who have with higher engagement. * Content is available indefinitely, with no archived articles. * Articles can be posted on the web with low cost.
夏夢者秋digital
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Bunshun Salon Seminar
Seminar invites fine readers of the magazine to a stately reception area. Able to host both BtoB and BtoC event. November, 2018 TANAKA Kikinzoku Kogyo K.K. “ Attraction of gold, shining your life” Cast: Yuka Murayama, writer Mitsui Home Co.,Ltd. “Contribution to society, beginning with land utilization" Cast: Kikuo Hayashiya, Rakugo performer Past themes • Healthy bowels seminar, sponsored by a beverage maker. • Dementia seminar, sponsored by a pharmaceutical company. • Audibility and brain seminar, sponsored  by a hearing aid maker.
BUNGEISHUNJU Online Seminar
We can support your business by hosting Online Seminar for specific persons, like high-income class or managers of company. * Proposal, to solve problems of clients * Customer collecting, making full use of media * Smooth operation to run the seminar * Expansion beyond the audience Both sponsors and audience appreciate cour seminars as high quality events, suitable for BUNGEISHUNJU.
BtoB
nber of appricants : 680 mber of participants : 492 Number of participants  : 950 Number of participants ：898 BtoC Number of entry  : 1170 Number of participants  : 802 Number of entry  : 1700 Number of participants  : 1150 8
Finance, inheritance Last will, ending Best brand l choose Real estate, land usage Home for the elderly Dementia, hearing aid excerpt from special feature of finance and inheritance, March 2021 Page of tie-up advertisement 100 to 300 responses from readers come towards demanding resources切勢各教Person I charge for cooperating company Downloading from cloud service by inputting ID and password Scheme for handing over private information文春オンライン9
“Train suite Shikishima” March 2021 Agricultural Co-operatives), and Toshinao Sasaki, journalist, about what JA group can do to protect the safety of food products. January 2021 Many products have been using advertisement space of THE BUNGEISHUNJU. Comfort and confidence has satisfied companies.
Bungeishunju Ltd. Media Division, Media Department 1 Website of Bungeishunju Ltd., Media Division: https://bunshun.co.jp/ads ☑ad.bungeishunju-g@bunshun.co.jp TEL 03-3288-6488 FAX 03-3239-5481 Kioi-cho 3-23, Chiyoda-ku, Tokyo, 102-8008
March,2022 revision
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