TABLE OF CONTENTS Introduction Bird’s Eye View Executive Summary The Basics What’s New? Analysis Summary Tables Ecosystem Future Outlook Next Steps RELATED SBD  REPORTS 546 – Connected Services Guide (Light Commercial Vehicles) The Connected Services Guide (LCVs) report provides key, up-to date, insights into the connected services available for vehides in the segment. In doing so, it details the landscape of these services while identifying the strategies leveraged by service providers to deliver them. Connected Services Guide Connected Car In recent years, the uptake of service-based applications and solutions by the automotive industry has impacted the ways in which customers interact with their vehicles. Today, consumers can benefit from services spread across the ownership cycle - from the purchase, or leasing, of the vehicle through to its maintenance and repair. However, as this eco-system grows, so do the risks of implementing the wrong connected service strategy or falling behind competitor offerings. These risks will only increase in the near-future with the advent of software defined vehicles, the proliferation of built-in features hidden behind subscription paywalls, and the continued integration of the user's own ecosystem of services into the vehicle. With more than 100,000 data points shared with every release, this guide takes a deep dive into the comprehensive landscape of connected services, and examines the strategies adopted by OEMs to enable them. Detailed insights and comparisons of key players, business models, service availability, and more are made throughout the report for multiple countries around the world. It is updated bi-annually for the US, China, and EU regions to account for the development of these services globally and provide up-to-date, accurate, data to aid decision-making. COVERAGE FREQUENCY PUBLICATION FORMAT PAGES GLOBAl EUROPE ANNUALLY BI・ANNUAL ONE-OFF PDF POWERPOINT 110+ #526/Connected Services Guide
>>  Which OEMs have the most competitive connected car services/apps offering? >  Which suppliers are OEMs relying on the most for different parts of their connected car eco-system? >  How aggressively are OEMs pricing connectivity? >  How are OEMs fitting connectivity across each of their models? This research supports View Excel Data Sheet Sample Connected Services Guide Deep dive into the comprehensive landscape of connected services Click for Sample Do I have access? Request price SEBD 526 Connected Service Guide
526 Connected & Digital Service Guide - EU Introduction » 4 ▪ Service free trials Subscriptions pricing
▪ FaaS Strategy ▪ Leading Domain in FaaS
▪ Software-Hardware Specific Data payments
▪ Data free trials Cloud content provider ▪   Data privacy risk
What’s New? »
▪  New models launched ▪  Notable announcements ▪ Partnerships and Acquisitions • Trends
Analysis »
▪  Connected Services market ▪ Services scale ▪   Focus of services ▪ Connectivity of services ▪   Availability of services ▪ Service Packages
User Based Insurance :  Explore
Summary Tables »
▪  Functional mapping
▪ Understanding OEM Group ▪  BMW Group
▪ Ford Group . Geely Group ▪ Honda Group ▪ Hyundai Group ◾ Isuzu Motors Group ▪ Lucid Motors ▪   Mazda Motors Group Contact Us » 116 ▪  Mercedes-Benz Group
▪ Renault-Nissan-Mitsubishi Group ▪   SAIC Motors Group ▪ Stellantis Group ▪ Subaru Group ▪ Suzuki Group ▪ Tata Group ▪ Tesla Group
▪ Toyota Group ▪  Volkswagen Group : Explore Ecosystem » Future Outlook » 102 Total number of pages - 116 Next Steps »
View and analyze deep data in your own way Data Deep Dive 93 Introduction
In recent years, the uptake of connected services and connectivity technologies by the automotive industry has impacted how customers interact with their vehicles. Today, in the passenger vehicle segment, the use of connected car services is widespread - with many OEMs reaching a 100% availability rate in different service categories. Today, an ecosystem of connected service offerings provides a wealth of benefits for consumers and service providers alike. This Guide offers a detailed overview of the connected car ecosystem, including OEM offerings, connectivity technologies, existing subscription models, pricing/fitment strategies, upcoming in-car services, and how it is likely to shape up over the next five years. Through these considerations this report identifies the major drivers and barriers for the FIVE key OEM motivations for Connected services
What are the key questions answered by this report.

Added BIRDS-EYE VIEW chapter with a high-level overview of all our Connectivity reports. “I sometimes struggle to relate conclusions from research reports to the Outcomes and KPIs that we are working towards….” Enhanced CROSS-REFERENCING with insights from our Connected Services Forecast. “I would like to see what has recently changed within a forecast or domain to help decide if any changes to strategy need to be made….” Introduced FUTURE OUTLOOK chapter with motivations such as brand loyalty, and its drivers and barriers over time. “I want to know where we stand ‘head-to-head’ against the competition on major industry trends……." “I can find it difficult to take actionable next steps on Guides without assessing the future direction of the industry..." More DATA-DRIVEN ANALYSIS through our Summary Table, Analysis, and Executive Summary. “It would be helpful to identify disruptive companies and start- ups to keep an eye for partnerships in the future……” Created a CONNECTED OEM RANKING and an ECOSYSTEM chapter with offering, acquisition, and patent insights for key non-OEM stakeholders. “I would like the topics to be more ‘forward looking’ to help with future planning and take advantage of enabling technologies." Pushed boundaries to add the disruptive NEW TITLE Connected services and Digital Services Guide
7 Jon
Macro level summary of insights and So-What analysis to customers.
2. Ranking & Ecosystems
Analysts view on OEM positioning within guides and rankings as part of generations of technology alongside Assessment of key partners, enablers. Example slides from the report Bird’s Eye View
The chart shows the availability rate of each use case by OEM brands (available) across the regions
0
100 Legend
AA Buy 30% Pre - Journey Journey 92% 89% 91% Automotive App Guide The guide helps us understand the automotive app landscape by providing insight into the latest trends and activities from key players in different regions. Learn more   0 Post - Journey 7% 26% 29% Smart Maintenance 19% Internet-based entertainment • Find my car Current offers Dealer locator Door lock / unlock
Popular sub-categories
Current offers . Find my car Travel information Driving behavior analysis Schedule a service Explore & compare models •  Destination send-to-car •   Internet-based entertainment Door lock / unlock Schedule a service . 4 Categories of FaaS Domains Features-as-a-Service (FaaS) is a strategy for monetizing features that give consumers greater flexibility on feature upgrades and enables OEMs to diversify revenue streams. Digital Cockpit & Infotainment Updates to infotainment apps such as an app downloaded from Google Play Store, or an OEM developed e-store such as Mercedes me connect store or features related to digital cockpit. Comfort, Body & Cabin ADAS Updates to sensors, cameras, or any units to modify the autonomous driving systems in the vehicle, such as lane keeping assistant, driving assistance systems, and more. Powertrain Updates to control systems that provide user comfort, and alter the interior cabin of the vehicle, examples include; ambient lighting colors, temperature control systems, and more Updates to the Engine Control Unit (ECU) or powertrain programming with examples including acceleration increase Notable Announcements _
Kia extends the availability of over-the-air updates through a new subscription service available on the Kia Connect Store. Skoda to incorporate the AI-based chatbot ChatGPT as a standard feature for many customers around mid-2024. HARMAN Ignite Store Payments and app partnerships HARMAN Ignite Store Payments integrates with OEM wallets and supports multiple payment service providers. SoundHound AT's voice assistant with integrated ChatGPT goes into full production with Stellantis DS automobiles Pay to Fuel allows drivers to pay for fuel via the car's infotainment system. The service is available in six European countries, with more in the pipeline. Nissan is introducing a Stolen Vehicle Tracking function to its customers through the NissanConnect Services app in the United Kingdom in February 2024. ™ SoundHound Al This new technology allows drivers and passengers to use hands-free voice control to unlock a wide range of information and updates _
OEMs’ focus in connected features development has been on Comfort & Convenience over Safety and Security features. The bar charts show each features within the service category and their respective standard availability across the entire market segment.
Comfort & Convenience
Comfort and Convenience are the most common connected services being provided currently. Not only the number of features under this category is increasing over time but also the availability among vehicles is high as standard. Categories considered includes Infotainment, Navigation, Convenience & Remote services and EV- Specific. Availability of the sub feature in the category (Top 5 - Trim level availability) Traffic Information Internet Radio / Music Streaming

Note

Safety and Security
Safety and security are vital service categories. These features help the vehicle owner in case of accidents, emergencies, and vehicles theft. These features must be standard for connected cars. Availability of the sub feature in the category (Trim level availability) eCall / ACN b-Call 82.36% Stolen Vehicle Tracking Stolen Vehicle Control Security Alert and Parental Controls Although the focus is on the Comfort & Convenience service category, SBD foresees a shift toward Safety and Security services in the coming years due to increasing regulations making safety features (i.e., e Call and b Call) mandatory and stressing the importance of reliability. The remaining service categories include Maintenance, OTA, UBI, and Driver behavior coaching which all together provide 7 features.

Overview
Data plans are provided for users to utilize the Wi-Fi hotspot. The chart depicts the different prices and plans offered for these data payment plans. The table details each OEM’s approach to data payment. The three main strategies are based on time (monthly payments), data plans with specific available GB figures, or unlimited usage.
Cupra models also get an upgraded monthly package with more data usage (5GB) for €15. Honda and BMW are the OEMs to offer multiple pricing options data plans, which gives flexibility to vehicle owners to choose according to their preference. ■ Functional mapping
A functional map estimates parameters that describe the service flow of the information. The approach provides a framework for assessing the interplay between elements’ actions or interactions. The following Table describes the common functional mapping followed by majority of the OEM groups for the connected and digital services Note: For many connected services that involve a third party of board infrastructure. SBD has assumed that the Connected Services platform Gateway carries the signal. This w Service Category Common Functional mapping Available in all the features of the connected services Available in some features of the connected services Safety Features：eCall / ACN, bCall / Roadside Assistance Call Center Digital Cockpit
Security
Features：Stolen Vehicle Tracking, Stolen Vehicle Control, Security Alert and Parental Controls Call Center Electrical System Electrical System
Maintenance
Features : Remote Diagnostics - Service Center/ OEM, Remote Diagnostics - Customer Alert, Proactive Alerts
The graph displays the number of patent applications made by suppliers for new ideas related to connected and digital services so far in 2024 YTD. It includes both approved and applied applications. • The chart indicates the latest patents (both filed and granted) from the various Tier-1 suppliers, technology companies. The graph is indicative and doesn't represent all suppliers (companies with limited patent activity have been left out). Denso, the traditional Tier-1 supplier to Toyota Motor Group has significant number of patents (pending + granted) so far in 2024 with more power management, storage management, in-vehicle communication system among others. Another noteworthy player in terms of patent activity in the connected car segment is Huawei. The company has been granted patents related to in-vehicle communication device, ambient temperature control system, charging system and more. 16 Request the price Contact Us Contact SBD Automotive
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If you have any questions or feedback about this research report or SBD Automotive's consulting services, you can email us at info@sbdautomotive.com or discuss with your local account manager below. info@sbdautomotive.com Book a meeting USA UK Germany India China Japan Garren Carr North America garrencarr@sbdautomotive.com +1 734 619 7969 Luigi Bisbiglia UK, South & West Europe luigibisbiglia@sbdautomotive.com +44 1908 305102 Andrea Sroczynski Germany, North & East Europe andreasroczynski@sbdautomotive.com +49 211 9753153-1 SBD China Sales Team China salesChina@sbdautomotive.com +86 18516653761 SBD Japan Sales Team Japan, South Korea & Australia postbox@sbdautomotive.com +81 52 253 6201