TABLE OF CONTENTS Introduction Executive Summary Conferences & Sessions Announcements Key Exhibits Contact Us RELATED SBD  REPORTS 300b – Paris Motor Show SBD's Paris Motor Show report, summarizing all of the key events from the show. SBD Automotive's Event Report subscription is an excellent way to keep up-to-date with the reveals, trends and implications of the industry's most important events. #301 CES 2023 Disruption Radar CES is a technology-focused trade show held annually in Las Vegas, Nevada where manufacturers, suppliers, and developers showcase their latest innovations at conferences and booths. The show has a global reach with over 115,000 attendees and 3,200 exhibitors from 140 countries. The CES 2023 Event Report provides comprehensive insights into the full scope of what the Las Vegas event offers the automotive industry, taking a deep dive into its reveals and trends, alongside key talking points, announcements and in-depth analysis. The event was attended on-site by 9 members of the SBD team, including the CEO, CCO, Director - North America, production managers, analysts and more. COVERAGE FREQUENCY PUBLICATION FORMAT PAGES GLOBAL CHINA EUROPE Annually QUARTERLY ONE-OFF PDF POWERPOINT 200+
>  Detailed coverage of the relevant announcements and analysis > Curated analyst insights for major announcements. >  Feel like “you’ve been there” through SBD’s extensive photo library >  Understand the key moments and trends from the event This research supports Request a quote for CES 2023 Annual Report Request price Do I have access?歌舞台2023 Request price SED January 2023 CES 2023 – EVENT REPORT Consumer Electronics Show Introduction
CES is a technology-focused trade show held annually in Las Vegas, Nevada where manufacturers, suppliers, and developers showcase their latest innovations at conferences and booths. The show has a global reach with over 115,000 attendees and 3,200 exhibitors from 140 countries. Technologies shown at CES are generally focused on the consumer electronics sector, however in recent years the automotive sector has had an increasing presence. Automotive technologies are now a major part of the show with many key players using it to unveil their latest announcements. CES 2023 was attended on-site by 9 members of the SBD team, including the CEO, CCO, Director - North America, Production Managers, Analysts and more.
Report Focus
Our 2023 CES Flash Report provides a summary of the key automotive trends, research, products, and announcements from the event. 5 Example slides from the report
EVs stole the marquee for most OEMs RAM 1500 Revolution At CES 2023, the introduction of many new EV models (primarily BEVs) by OEMs was a major focus, with their strategies for electrification continuing to be implemented and prominent in automotive-related announcements. ◾ Stellantis debuted its BEV pick-up model “RAM 1500 Revolution”. Although it is currently still a concept car, it is approaching mass production. Another concept model “Inception” was also revealed. ▪ Volkswagen, BMW and Afeela (new brand of Sony and Honda) also showed their newest EV concepts and prototypes with some new diversified features.
Useability of EV chargers comes into focus
▪ Several innovations were shown at CES 2023, with an aim to make EV charging easier and more convenient. This is becoming an ever-increasing trend for CES. ▪ Tier-1 OEMs including EVAR, Valeo and Panasonic showcased their newest technologies and products in EV charging, covering smart pole station solutions. ▪ Amazon also presented EV-charging-related functions, where users can use Alexa to find EV charging location information and initiate a charge with EVgo (only). ▪ MapBox, TomTom and WirelessCar showcased their EV routing features designed to optimize routing when charging times are considered.
Cameras
Driver and cabin monitoring innovations to improve safety and add value Gentex Full Display Mirror Garmin Unified Cabin ◾ Several suppliers have unveiled driver and cabin monitoring solutions at CES 2023. These technologies use the driver and cabin monitoring systems to offer drowsiness and distracted driving detection as well as other value-added features. ▪ Harman showed their Ready Care driver monitoring system which can monitor the driver's eye activity, cognitive load and vitals. It can then classify driver behavior and initiate a personalized in- cabin response to improve safety. ▪ Xperi's DTS showcased their AutoSense cabin monitoring system which can identify each passenger within the cabin and identify their mood to make song recommendations etc. ◾ Magna's Driver Monitoring camera can be integrated behind the glass surface of the rear-view mirror.
Amazon Ring Car Cam Bosch RideCare Companion ▪ Amazon and Bosch have each unveiled their dual-facing cameras as they enter the dashcam market. ▪ Amazon's Ring launched their dashcam at CES 2023 which includes dual-facing HD cameras. With the optional Ring Protect Go subscription, users can view a livestream and stream recorded video through LTE connectivity. ▪  Bosch also unveiled their RideCare companion for ride-sharing vehicles. This includes an internal camera which records the internal cabin and in case of emergency can be used to call Bosch agents for assistance through an LTE connection. inn 8

A demonstration of how to pursue a "sustainable Innovation"
Panasonic reaffirmed its goal to achieve net zero operation by 2023 and yearly avoided emissions of 200 million tons of CO2 by 2050 (1% lower than current total). Taking actions to counteract the effects of climate change has become the top priorities of Panasonic. Green Impact plan 2024 – Expand net-zero CO2 factories to 37 in FY2025 from 7 in FY 2021, achieve 99%+ ratio of factory waste recycled in FY2025, increase the use of recycled resin to 90kt in FY2025, etc. Panasonic also announced expanding the scale of using recycled material to manufacture new EV batteries from year 2024 through cooperation with Redwood. This plan also emphasizes the deployment of hydrogen fuel cell, and they are planning to offer the technologies to offices and factories this year with a full-scale business offering next year. EV batteries production capability – 66 batteries per second, 5.5 million batteries a day, 2 billion batteries per year in Nevada plant and the new Kansas plant built in November is expected to increase 60% of its capability. In addition, Lucid will be one of their biggest customers. Infotainment products – Panasonic is developing an audio system specifically for EVs, that uses up to 67% less power than traditional audio systems, to ultimately extend the battery range. Voice assistant products can enable customers to use multiple voice assistants including Siri and Alexa, which is achieved by combining Amazon's Alexa and Apple's Siri voice experience in a single system, which is an industry first. Some other products including the Nano-EX portable air purifiers are also introduced, but most of the products are home products.
Discussion Panel:
Allan Swan – President, Panasonic Energy of North America Megan Pollock – Vice President of Branding & Strategic Communication, Panasonic North America Tastsuo Ogawa – Group Chief Technology Officer, Panasonic Holdings Corporation Andrew Poliak – President, Panasonic Automotive Systems Company of America Megan Lee – Chairwoman and CEO, Panasonic Corporation of North America Arianne Walker – Chief Evangelist of Amazon Smart vehicles Michelle Esgar – Director, Marketing & Experience, Panasonic Consumer Electronics Company
Key Takeaway
The goal to achieve high-level sustainability was the theme throughout the press conference, Panasonic announced some long-term and short-term objectives to realize the goal. In terms of the automotive field, the EV battery is still the centre of work and Panasonic is expanding their production capability. Besides EV batteries, Panasonic is also presenting some in-vehicle features including the voice assistant system supporting multi assistants.
With increased connectivity comes increased security risk and privacy issues. This year the CES Innovation Awards featured blockchain enabled tech ranging from cryptocurrency wallets and the world’s first Crypto & NFT Wallet app.
Summary
Video/Pic
Highlights
IDLOGI
. Holon is a start-up brand owned by Benteler International AG that aims at developing purpose-built autonomous vehicles. . Holon presented its autonomous shuttle with the design by Pininfarina and development is in partnership with Beep and Mobileye. The vehicle will feature level 4 autonomous capabilities developed in partnership with industry leaders such as Mobileye. The HOLON Mover autonomous shuttle was premiered at CES 2023. The Mover is a purpose-built vehicle for mobility as a service is conceived for ride pooling and ride-hailing, and more. The Mover reaches a maximum speed of 60 km/h (37mph) and has a claimed range of about 290 km (180 miles) and is capable of SAE Level 4 autonomy based on Mobileye Drive thanks to two camera-powered independent perception systems, as well as radar and lidar. Passenger capacity is up to 15 people. The Holon mover features double-wing doors with photo- electric sensors and automatically extending ramps to ensure the best accessibility. Also, information in Braille and audiovisual guides will be provided. The pilot project for the Mover is set to begin in Germany, but production of the Holon mover will start in 2025 in the US with further plans to expand in Europe, the Middle East, and Asia. Find out more Maturity Concept  Planned On sale . Summary !!!!! ΛURORΛLΛBS Aurora Labs is a start-up founded in 2016 and focusing on automotive software intelligence to work on creating safer, more efficient, and sustainable mobility. Aurora Labs and Infineon demonstrated AI-Driven, Secure, Redundant OTA Updates with Zero Downtime.
Video/Pic
Find out more Argus Cyber Security wins CES 2023 Innovation Award
Highlights
Aurora Labs, in partnership with Infineon, demonstrated an AI tool which can provide secure and fully redundant OTA updates with zero downtime to Infineon AURIX TC3xx and TC4xx microcontrollers. This has potential benefits to Tier-1s & OEMs by allowing updates without the use of A/B switching of memory, which may save cost through reduced RAM system overhead and may significantly reduce OTA update install time. Aurora Labs claim that the technology deliver data more efficiently reducing costs of device hardware and data transmission by up to 98% as well as resolution time. Maturity Concept  Planned On sale Request the price Contact Us Contact SBD Automotive
Do you have any questions?
If you have any questions or feedback about this research report or SBD Automotive's consulting services, you can email us at info@sbdautomotive.com or discuss with your local account manager below. info@sbdautomotive.com Book a meeting USA UK Germany India China Japan Garren Carr North America garrencarr@sbdautomotive.com +1 734 619 7969 Luigi Bisbiglia UK, South & West Europe luigibisbiglia@sbdautomotive.com +44 1908 305102 SBD China Sales Team China salesChina@sbdautomotive.com +86 18516653761 Andrea Sroczynski Germany, North & East Europe andreasroczynski@sbdautomotive.com +49 211 9753153-1 SBD Japan Sales Team Japan, South Korea & Australia postbox@sbdautomotive.com +81 52 253 6201 14