In-Car HMI UX Evaluation & Benchmarking TABLE OF CONTENTS Executive Summary Introduction to this Report Features and Functionality Execution Perceived Quality ADAS Domain Infotainment Domain Navigation Domain Voice Recognition Domain Connected Features Domain Convenience Domain
RELATED SBD  REPORTS
619 – UX Benchmarking Series A precursor to the new In-Car HMI UX Evaluation & Benchmarking Series, SBD Automotive's UX Team evaluates the infotainment user experience of over 40 vehicles. 806 – ADAS HMI Evaluations A precursor to the new In-Car HMI UX Evaluation & Benchmarking Series, SBD Automotive's Autonomous Car Team evaluates the ADAS performance and usability of over 20 vehides. #635 In-car HMI UX Evaluations Peugeot 408 GT In this edition, the UX team is testing the Peugeot 408 GT. The Peugeot 408 returns a strong score for user experience, finishing middle of the pack compared to 2022 and 2023 vehicles, but achieves a disappointing score of C+ for functionality finishing equal to the lowest ranked vehicle for functionality in 2022 and lowest overall in 2023. COVERAGE FREQUENCY PUBLICATION FORMAT PAGES GLOBAL ANNUALLY QUARTERLY CARS PER YEAR PDF POWERPOINT 147
Scoring
>  Features and functionality:  >  Reliability/stability: evaluating whether the evaluating the repeated solutions provide features usability and whether the that customers expect, need users can have a similar and solve problems (or (positive) experience each provide a wow factor). time.
> Usability:
evaluating whether the features available are easy to learn and use. This considers areas such as ergonomics, legibility, usability characteristics and how the system implements the various features. >  Perceived quality: evaluating the potential perception  in quality of the HMI components and how this contributes to the overall customer experience.
Request a quote for In-Car HMI UX Evaluation & Benchmarking Series Peugeot 408 GT Request price G Request price SEBD August 2023 In-Car HMI UX Evaluation & Benchmarking Peugeot 408 GT
Features and functionality»
Perceived quality»
Executive Summary»
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ADAS domain»
Execution»
Introduction to this report»
Infotainment domain»

▪ Overall Score ▪ Introduction ▪ Overview ▪   Delight and performance features ▪ Definitions ▪ SUS score by domain ▪  Hygiene and navigation ▪ Evaluation results ▪ Kano analysis ▪   Positive and negative implementations ▪ ADAS feature set • Highlights ▪   IoT integration, music, entertainment and information ▪   Driver distraction ▪ PQ Overview ▪  CX recommendations ▪ Summary ▪ Failure modes ▪   Potential improvements •  Overview • Misuse ▪ System scoring ▪ UX Heuristics • UX laws • SAE LO ▪ Aim of report ▪  System performance ▪ SAE L1&2 ▪   Scope of report • Reliability ▪  2023 vehicles ▪ Ergonomics ▪ SBD experience ▪ Summary ▪ Legibility and readability ▪ Methodology ▪ UX heuristics ▪ Report structure ▪ Key positive and negative
5 49 57 82
635 - In-Car HMI UX Evaluation & Benchmarking – Peugeot 408
Navigation domain»
98
Connected features domain»
124 ▪ Summary ▪ Summary ▪ UX heuristics ▪ Key positive and negatives ▪  Navigation specific scoring ▪  Key positive and negatives
Convenience domain»
131 ▪ UX heuristics ▪ HVAC summary
Voice recognition domain»
114 ▪ HUD summary ▪ Summary ▪ Functionality ▪ Performance • Stability • SUS score ▪ SBD UX principles ▪ Command structure ▪ Localization ▪ Integration ▪ Amazon Alexa integration Next steps» Contact us» 138 ▪ User profile summary Introduction
Aim of this report
Welcome to the 2023 HMI benchmarking report series. This report has been created to provide a fair, unbiased and objective view of the latest in-vehicle HMI solutions in the US, European, and Japanese markets. Evaluations are carried out by SBD usability experts with a deep understanding of CASE domains such as the Connected Car and ADAS and autonomy domains. testin One of the core goals of these studies is to provide a true indication of what the final customer experience of each solution could be. To do this, evaluations are focused on providing scoring and analysis in the following areas: insumer
SBD supports clients throughout the development of new HMI and products from a relatively simple companion app to a more complex multi-domain infotainment solution. The methodologies used in these reports consider many years of experience with consumer testing and custom client projects to provide a fair and, as much as possible, objective methodology. focus of this report xpert Li (the All viewpoints and analysis within the report are aimed at defining areas of concern through a data driven approach. This report aims to benchmark and score solutions whilst also being able to provide actionable recommendations to design and development teams. Please note that due to the ever-evolving automotive technology market, SBD updates it’s methodology each year, but does not update scores from the previous years. Therefore, please assume a slight drop in scores for both user experience (UX) and functionality from the previous year.
Brand perception

USABILITY
Domain functionality &

“Does the system provide features I want and need to use?”  i.e. “Does it solve problems for me?" FUNCTIONALTTY SBD's view on the hierarchy of needs for CX benchmarking 7
The scope of evaluations in this report are constrained to the in-car HMI experience, in both static and dynamic conditions. One notable element is driver distraction which SBD covers at only a high level in this study as carrying out a full driver distraction evaluation requires biometrics test equipment to ensure the collected data is unbiased and objective. Pre- purchase Purchase Activation In-car HMI Driver distraction A full evaluation of the end-to-end customer experience is not within scope of this report, but it is something which SBD has many years experience in from both a consumer and expert perspective. Other areas such as the companion app, online portal and in-home smart devices are not in scope as they are defined as “out of car” experiences. Within the vehicle, any HMI element that the user interacts with is evaluated including steering wheel controls, touch screen displays, voice control, HUDs and digital keys. The features and services on offer have been grouped into the following domains (or test areas):
IoT 88 _
SBD has chosen six cars to evaluate in 2023, based on two selection categories. New/interesting UX focuses on systems with to never-seen-before features or functionality, or the implementation of a solution that has previously been a challenge or pain-point for end-users. New mass-market UX includes vehicles in segments that are sold in high numbers and are entering a new generation of UI for that vehicle. While we make best efforts to adhere to the chosen cars and schedule, the last two years have seen release dates slipping significantly, so it may be necessary to make substitutions. Cars tested Planned cars for 2023

Over the last ten years, SBD has evaluated over 100 solutions from a Connected Car or ADAS perspective for our public report series (many more for private client evaluations). This current report series is an evolution of both test methodologies to provide a holistic view of in-car HMI. Furthermore, custom evaluations methodologies used across the globe for SBD clients have been included where applicable to enhance the overall approach. 10
Example slides from the report _
Steering wheel button functionality is limited to only basic radio station selection and phone control. . No cluster menu is offered, forcing users to always operate the central display while driving. •  No hard buttons are present for adjusting fan speed or temperature control. As a result, users must always navigate to the HVAC screen in the central display in order to adjust these settings.
Poor HVAC settings adjustment implementation
If the HVAC display is not currently being shown in the central display, the user has no way of adjusting the fan speed or temperature of the cabin. No hard button exists for controlling these settings. This means that users must always navigate back to the HVAC screen in order to adjust settings resulting in extra steps, increased task completion time and ultimately an increased risk of driver distraction. • Live fuel prices are shown on the map. When searching for fuel stations, they a pre filtered by fuel type specific for this vehicle. Fuel prices are not always accurate. •   Estimation of on-street parking is integrated into the route guidance start confirmation box. • Well integrated live traffic data is shown by color-coded lines on roadways. Traffic information is largely accurate.
On-street parking estimation
When planning a route and selecting a destination, the route guidance confirmation box will also show an estimation of on-street parking availability at the destination. This is shown via a color-coded tell-tale (red, amber, green). The information is neatly integrated and shown to the user without them having to make any extra steps. ADAS feature set
SBD tested five ADAS on the 2023 Peugeot 408. These were Rear Cross Traffic Alert (RCTA), Lane Keeping Assist (LKA), Blind Spot Monitoring (BSM), Adaptive Cruise Control (AC Piloted Driving (PD). Overall, most SAE L1 & 2 ADAS are well implemented with all these systems always providing important status information, regardless of the display chosen. However, SAE L0 LK sufficient status information, lane tracking status or appropriate level of warning. Audio prioritization is inconsistent across ADAS. The most negative aspect of the ADAS s absence of SAPA (Semi-Automatic Parking Assist) or FAPA (Fully Automatic Parking Assist). This is a feature that most users are likely to expect in this type of vehicle. Lane Keep Assist struggles to provide the expected level of status information and support via the cluster. Lane departure events are only communicated via a flashing orange icon, the same icon and color used to show the system is OFF. Blind spot monitoring has no obvious way to turn the system ON or OFF. Status communication is poor, especially in reflecting when the vehicle is below the activation speed. However, the visual warning in the side mirror is acceptable and detection is consistent. Using the BSM ISO icon would be an improvement. Rear cross traffic alert is automatically activated when reverse gear is selected. Directional visual warning is given, and warning audio is prioritized over other infotainment volume. Utilizing BSM warnings in the mirror would add another layer of visual warning. Adaptive cruise control can be activated and adjusted via controls on the steering wheel. Feedback in the cluster is very good and is always shown. Icons for ACC could be clearer and feedback during stop & go traffic should be made more supportive. Piloted driving is engaged by pressing the same button as ACC which could be confusing for some users. However, the level of feedback in the cluster, lane tracking status and overall visual/audio warning during a hands-off event is very strong. The naming of this system could be made less ambiguous. 14 Execution Reliability issues

1. Infotainment
When streaming from Spotify via Bluetooth, the user can press and hold the skip track button to skip through the currently playing track. However, when letting go of the button, the system continues to skip through multiple tracks in an endless cycle. Even when performing an ignition cycle, the system continued to skip through multiple tracks. Only turning Spotify off on the mobile device solved this issue.
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Geometric & Positioning: Most switches and controls throughout the vehicle convey a sense of quality and modern design. The gear selector has a chunky design but is in keeping with the minimalist feel throughout the cabin.
The shortcuts bar along the bottom of the central display has a high degree of customization. Each button in the shortcuts bar can be assigned a custom . function depending on the user's preference. The buttons can also be arranged to bring frequently used functions closer to the driver's side of the display.
Buttons can be interchanged and swapped by pressing and holding the desired button. A selection of possible options will appear in the central display. • When a mobile device is connected and Apple CarPlay or Android Auto is connected, the screen mirroring button will automatically change to an Apple CarPlay or Android Auto icon button. The dynamic shortcut bar allows another aspect of the system to be customizable to the user's preferences and better meet their needs. The shortcut bar helps to enable a flatter menu structure overall. Ability to swap out shortcut bar buttons Major positive Positive points
A 3D view options shows buildings in rendered blocks and some in more detail. • 3D building models are used to help represent the surrounding environment on the map in the central display. The models accurately show what the driver can see out of the window, enhancing situational awareness. • The 3D graphics add a pleasing visual aesthetic to the map with good levels of detail. POIs such as sports stadiums are shown with team and sponsorship logos as part of the model. SBD
. 3D graphics add to the map without obscuring important information such as roadways or route guidance information. Overall, 3D buildings add both a visual enhancement to the map and help the driver relate what they can see on the map to what they can see out of the vehicle in the surrounding environment. 3D buildings build situational awareness UX impact
Major positive Request price for the full report Contact Us Contact SBD Automotive
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If you have any questions or feedback about this research report or SBD Automotive's consulting services, you can email us at info@sbdautomotive.com or discuss with your local account manager below. info@sbdautomotive.com Book a meeting USA UK Germany India China Japan Garren Carr North America garrencarr@sbdautomotive.com +1 734 619 7969 Luigi Bisbiglia UK, South & West Europe luigibisbiglia@sbdautomotive.com +44 1908 305102 Andrea Sroczynski Germany, North & East Europe andreasroczynski@sbdautomotive.com +49 211 9753153-1 SBD China Sales Team China salesChina@sbdautomotive.com +86 18516653761 SBD Japan Sales Team Japan, South Korea & Australia postbox@sbdautomotive.com +81 52 253 6201