TABLE OF CONTENTS Executive Summary Features and Functionality HMI Execution Perceived Quality ADAS Infotalnment Navigation Voice Recognition Connected Features Convenience RELATED SBD  REPORTS 619 – UX Benchmarking Series A precursor to the new In-Car HMI UX Evaluation & Benchmarking Series, SBD Automotive's UX Team evaluates the infotainment user experience of over 40 vehicles.
806 – ADAS HMI Evaluations
A precursor to the new In-Car HMI UX Evaluation & Benchmarking Serles, SBD Automotive's Autonomous Car Team evaluates the ADAS performance and usability of over 20 vehicles. #635 In-Car HMI UX Evaluation & Benchmarking In-car HMI UX Evaluations Hummer EV In this edition, the UX team is testing the Hummer EV Pickup. The Hummer EV Pickup returns impressive scores for both functionality and user experience (UX), with a higher UX result than the majority of vehicles evaluated the past two years, including many industry leaders. Notably it scores far better for UX than the Rivian R1T, also an all-electric truck in the premium segment, mainly due to the Hummer demonstrating a higher level of stability. However, a notable step down in terms of both functionality and UX is evident compared to the Cadillac Escalade; disappointing considering both models are from the same OEM.. COVERAGE FREQUENCY PUBLICATION FORMAT PAGES GLOBAL CHINA ANNUALLY QUARTERLY CARS PER YEAR PDF POWERPOINT EXCEL ONLINE 140
Scoring
>  Features and functionality: evaluating whether the solutions provide features that customers expect, need and solve problems (or provide a wow factor). > Usability: evaluating whether the features available are easy to learn and use. This considers areas such as ergonomics, legibility, usability characteristics and how the system implements the various features. >  Reliability/stability: evaluating the repeated usability and whether the users can have a similar (positive) experience each time. >  Perceived quality: evaluating the potential perception  in quality of the HMI components and how this contributes to the overall customer experience.
Request a quote for In-Car HMI UX Evaluation & Benchmarking Series Hummer EV Request price Request price STBC In-Car HMI UX Evaluation & Benchmarking Hummer EV
140 Introduction
Welcome to the 2022 HMI benchmarking report series. This report has been created to provide a fair, unbiased and objective view of the latest in-vehicle HMI solutions in the European, US and Japanese markets. Evaluations are carried out by SBD usability experts with a deep understanding of CASE domains such as the Connected Car and ADAS & autonomy domains. testi One of the core goals of these studies is to provide a true indication of what the final customer experience of each solution could be. To do this evaluations are focused on providing scoring and analysis in the following areas: onsumer
SBD supports clients throughout the development of new HMI and products from a relatively simple companion app to a more complex multi-domain infotainment solution. The methodologies used in these reports take into account many years of experience with consumer testing and custom client projects to provide a fair and, as much as possible, objective methodology. All viewpoints and analysis within the report are aimed defining areas of concern through a data driven approach. This report aims to benchmark and score solutions whilst also being able to provide actionable recommendations to design and ddvelopment teams. focus of this repor xpert te (the
priority “Does the system provide features I want and need to use?”  i.e. “Does it solve problems for me?" FUNCILONALLIY SBD's view on the hierarchy of needs for CX benchmarking
Brand perception

RELIABILITY
USABILITY
The scope of evaluations in this report are constrained to the in-car HMI experience, in both static and dynamic conditions. One notable element is driver distraction which SBD covers at only a high level in this study as carrying out a full driver distraction evaluation requires biometrics test equipment to ensure the collected data is unbiased and objective. Pre- purchase Purchase Activation In-car HMI distraction Driver IoT A full evaluation of the end-to-end customer experience is not within scope of this report, but it is something which SBD has may years experience in from both a consumer and expert perspective. Other areas such as the companion app, online portal and in-home smart devices are not in scope as they are defined as “out of car” experiences. Within the vehicle, any HMI element the user interacts with is evaluated including steering wheel controls, touch screen displays, voice control, HUDs and digital keys. The features and services on offer have been broadly grouped into the following domains (or test areas):
SBD has chosen six cars to evaluate in 2022, based on two selection categories. New/interesting UX focuses on systems with to never-seen-before features or functionality, or the implementation of a solution that has previously been a challenge or pain-point for end-users. New mass-market UX includes vehicles in segments that are sold in high numbers and are entering a new generation of UI for that vehicle. While we make best efforts to adhere to the chosen cars and schedule, the last year has seen release dates slipping sǐgnificantly, so it may be necessary to make substitutions.
Cars tested Awaiting test 88
Over the last nine years SBD has evaluated 96 solutions from a Connected Car or ADAS perspective for our public report series (many more for private client evaluations). This current report series is an evolution of both test methodologies to provide a holistic view of in-car HMI. Furthermore, custom evaluations methodologies used across the globe for SBD clients have been included where applicable to enhance to overall approach. 9
Example slides from the full 140 page report _

Delight
•   Unreal Engine graphics shown in the cluster and central display added some level of delight and a unique experience to some screens and animations. •   The 'WTF' feature allows the user to experience the full power of the vehicle's battery under acceleration. This certainly provides an element of wow factor, but is not unique in the EV sector. Although the vehicle has several minor wow features, the main feature is 'CrabWalk'.
CrabWalk
The main delight feature in the Hummer EV is the ‘CrabWalk’ feature. This enables the vehicle to crab diagonally. Although the use cases for this feature may be limited in day-to-day usage, it provides a wow-factor element to the user experience and gives something unique to the brand. The feature is also easy to engage and use. Integrating this feature into FAPA may add to the wow factor.
Performance
•   In most cases, the performance features in the Hummer EV offer clear and intuitive feedback for the user. . One element to be considered for a future update would be the inclusion of a HUD. This would potentially reduce elements of driver distraction and allow for some ‘wow factor’ to be added. Performance features like ACC suffer somewhat from poor iconography consistency . between button and cluster and a lack of dedicated ADAS display.
FAPA activation is cumbersome
In order to activate FAPA, the driver must engage in a multi-step process via the central display to choose from a selection of parking options before the system can begin the procedure. It was noted that this may become an issue when using the system in time-sensitive scenarios e.g. sat in a traffic lane waiting to parallel park into on-street parking. Execution Reliability issues

2. Radio
An issue was experienced using direct tune with FM radio stations. Three presets were stored, all starting with "9." Occasionally when typing "9" in direct tune a favorites list on right side was shown, but only one option was given. It had the appearance of a list where other options listed below would be clickable. It appears this should show a list of saved presets.
13 Execution Reliability issues

1. Media
The system froze in Bluetooth audio menu for almost a minute while the tester was trying to use the back button.
Key lowlights Lack of support around central display
No support when using central display
Lack of support for user's hand when using central display When the user is interacting with the central display, there is no surface or support for them to rest their hand on. This is a particular issue due to the near vertical positioning of the central display. Similarly, the centre console arm rest is too far rearward in order to provide any elbow support for the driver when using the central display. This leaves the driver suspending their arm in mid air, likely causing discomfort over time. Perceived quality Tactile highlights
HMI components are in keeping with the overall brand ethos.
Geometric styling in keeping with brand ethos Minimal looseness felt in buttons
Good level of visual warning shown in cluster [72] is smc | AC |濃Good pedestrian detection in central display System usage: LKA ADAS display Repeater icon Icon loses detail when ADAS display not chosen _
Users are able to customize the selection of menu shortcuts on the home page and down the left hand side of the central display. • Customization of this menu allows users to choose from features they regularly use and create shortcuts for them within easy reach. This makes for an intuitive and convenient UX.
Features such as surround view camera and trailer assist can be . configured as a shortcut in the left hand menu bar. This bar is a constant feature across all menus in the central display and so shortcuts on this bar will always be accessible. Customizing the central display with frequently used features and linking this to a user account lets users to personalize their own experience and convenience levels. Apps are easily moved around the home screen to the user's preference
The left-hand side of the central display can be customized 18
composed of a number of different elements, namely the native system, GAS apps, Unreal Engine clips and the instrument cluster. • The look and feel of the core system is a pale/dark (depending on day/night setting) moonscape background overlaid with flat icons with a sketched appearance. System apps including Google elements of the system use their native icons which conflict harshly with this, resulting in a very disjointed appearance. Unreal Engine has been used for several short sequences within the system such as when activating CrabWalk or switching between drive modes. Unfortunately, the look and feel of the content has absolutely nothing to do with the native system, resulting in the animation looking completely out of place. The transitions to the animation and back to the system are also not smooth, which only makes the inconsistency more pronounced. (See the Unreal Engine graphics here) Some apps e.g., Google Maps and Play Store use their native background (example seen here) which is not consistent with the moonscape and results in the appearance of the app running as a disjointed overlay to the system. Overall, this approach results in a system with very clear 'seam lines' between different elements which are apparent in multiple different areas. This has the effect of lowering the perceived quality of the system and results in a disjointed experience and the impression of a poorly implemented system.
Google’s native icons contrast between surrounding apps
Request the price for the full 140 page report Contact Us Contact SBD Automotive
Do you have any questions?
If you have any questions or feedback about this research report or SBD Automotive's consulting services, you can email us at info@sbdautomotive.com or discuss with your local account manager below. info@sbdautomotive.com Book a meeting USA UK Germany India China Japan Garren Carr North America garrencarr@sbdautomotive.com +1 734 619 7969 Luigi Bisbiglia UK, South & West Europe luigibisbiglia@sbdautomotive.com +44 1908 305102 SBD China Sales Team China salesChina@sbdautomotive.com +86 18516653761 Andrea Sroczynski Germany, North & East Europe andreasroczynski@sbdautomotive.com +49 211 9753153-1 SBD Japan Sales Team Japan, South Korea & Australia postbox@sbdautomotive.com +81 52 253 6201