SENAYAN SQUARE PROJECT

Presentation Material
on 5th September 2017

1. Project Overview

Senayan Square Project1

1. Project Overview(1) Location(2) Master Plans(3) Facilities

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1. Project Overview - Location
DISTANCE
EAST - WEST
: 5,100km
TOKYO- JAKARTA:: 5,792km
NEW YORK- LOS ANGELES:: 3,941km
ISLANDS: 13,466

JakartaBali

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1. Project Overview - Location
Jakarta

Growth of Jakarta
Batavia (Jakarta) was established in1600’s by the Dutch East India
Company.
Overtime the City expanded inland.
Center of modern day Jakarta is the“Golden Triangle”.
Tokyo2km

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5km

41. Project Overview - Location
to Airport

Strategic Location-South of the CBD –- South of the Golden Triangle/ Central Business District.
- Excellent potential due toexpansion of public
transportation infrastructure.

Projected Monorail (Red Line)

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Strategic location- Green and open environment next
to the national stadium and goifcouese.
- Boeder with luxury residential area.
- Minutes from airport toll road andSudirman CBD- Outside of "odd/even" trafficrestrictions area.** During morning and evening rush hourcertain roads are restricted access only on
alternative days depending on last digit ofvehicle registration number (odd or even).

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1. Project Overview(1) Location(2) Master Plans(3) Facilities

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1. Project Overview - Master Plans

Project Featuresi) Development aid
Private sector development under
Build-Operate-Transfer agreementii) Urban redevelopment
Redevelopment of part of national
stadium land for commercial use(similar to the Jingu Gaien in Tokyo)iii) Multi-use development
19 hectares site

Senayan Sports Complex (Gelora Bung Karno Senayan)
Total area: approx. 284ha

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1. Project Overview - Master Plans

B.O.T. scheme for 40 years(until 2036)

BPGBK(PPKGBK)

 Develop and manage- Shopping Center- Office Towers- Apartment Towers- Hotelin Gelora Bung Karno areaSTS

 Guarantee property for HGB (development rights)
 Without mortgage on property

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1. Project Overview - Master Plans

Multi-use developmenti) Business zone
shopping Center, Office Towers

Ｌｉｖｉｎｇ Ｚｏｎｅii) Living zone
Apartment Towers, Hoteliii) Total site area
19 hectares

Ｂｕｓｉｎｅｓｓ Ｚｏｎｅ
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1. Project Overview - Master Plans

Apartment Towers
Car Park Building
METRO

Office Towers
SOGO

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Retail Mall

11

1. Project Overview - Master Plans

Office Towers
Ⅰ＆Ⅱ

Apartment Towers

Car Park Building

SOGO

Retail Mall

METRO

（October 2008)
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1. Project Overview - Master Plans

Office Towers

Office Towers

Ⅰ＆Ⅱ

Ⅲ

SOGO

METRO
Retail Mall

（April 2011)
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1. Project Overview - Master Plans（July 2015)
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1. Project Overview(1) Location(2) Master Plans(3) Facilities

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1. Project Overview - Facilities
Plaza Senayan (Shopping center) - Grand Opening in April 1996
- Retail mall and
METRO (department store)- Total floor area
56,212 sqm + 20,553 sqm

Schematic design: RTKL

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1. Project Overview - Facilities

Atrium (Retail Mall)
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1. Project Overview - Facilities

Retail Mall
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1. Project Overview - Facilities

Other luxury brands:
GUCCI, COACH, BALLY, DVF, CARTIER ,MAXMARA, KATE SPADE, TIFFANY,OMEGA, MONT BLANC, FENDI,ERMENEGILDO ZEGNA, etc

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1. Project Overview - Facilities

CRYSTAL JADE

X2 LOUNGE

モスバーガーMOS BURGER
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MARCHE20

1. Project Overview - Facilities

UNION
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Monolog & de Luca21

1. Project Overview - Facilities

METRO (Department Store)
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1. Project Overview - Facilities
SOGO, Grand Opening in October 1999

- Total floor area
26,716 sqm

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1. Project Overview - Facilities
Cinema Relocation and Food & Beverages in Car Park Building
Grand Opening in May 2007
Total floor area
4,400 sqm（←2,500 sqm）

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1. Project Overview - Facilities
Façade Upgrade in February 2008

- Upgrade of Entrance,Façade, Lighting andCanopy

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1. Project Overview - Facilities
Renovation In the METRO(Department Store) Basement Area
Grand Opening in May 2017
Supermarket ⇒ Retail Area
(Food & Beverage, Beauty,Service, etc.)
Renovation floor area : 4,500 Sqm

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1. Project Overview - Facilities
Sentral Senayan I, Grand Opening in October 1997

- Total floor area
38,130 sqm- Tenants
Chevron / Tokio Marine
Kaikoukai / Oracle
Master Card / HSBC etc.

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1. Project Overview - Facilities
Sentral Senayan II, Grand Opening in February 2008

- Total floor area
60,000 sqm- Tenants
Mitsubishi Corp.
Chevron / ERIA
Mitsubishi heavy Industries
Nomura / NZ Embassy / JICA
Nippon Steel & Sumitomo Metal
Google etc.

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1. Project Overview - Facilities
Sentral Senayan III, Grand Opening in December 2010

- Total floor area
58,000 sqm- Tenants
Bank Maybank Indonesia
Ogilvy & Mather / P&G
VOLVO / JGC Corp etc.

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1. Project Overview - Facilities
Apartemen Plaza Senayan, Grand Opening
Tower A: March 1998 + Tower B: September 1998

- Total floor area
44,905 sqm- 204 units

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1. Project Overview - Facilities
Apartemen Plaza Senayan, Grand Opening
Tower C: September 2012 + Tower D: October 2012

- Total floor area
57,000 sqm- 217 units

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1. Project Overview - Facilities
Plaza Senayan Arcadia, Soft Opening in April 2005

- Total floor area

6,000 sqmSenayan Square Project32

1. Project Overview - Facilities
Fairmont Jakarta, Grand Opening in August 2015

- Total floor area
125,000 sqm- 488 rooms +Serviced Suites

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1. Project Overview - Facilities

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1. Project Overview - Facilities

MAIN ENTRANCE LOBBY
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1. Project Overview - Facilities

RECEPTION LOBBY
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1. Project Overview - Facilities

ELEVATOR LOBBY
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1. Project Overview - Facilities

STANDARD BED ROOM
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1. Project Overview - Facilities

SKY SUITE – LIVING ROOM
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1. Project Overview - Facilities

SKY SUITE - MASTER BED ROOM
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1. Project Overview - Facilities

PRESIDENTIAL SUITE – LIVING ROOM
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1. Project Overview - Facilities

PRESIDENTIAL SUITE - MASTER BED ROOM
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1. Project Overview - Facilities

BALLROOMSenayan Square Project43

1. Project Overview - Facilities

SWIMMING POOL
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1. Project Overview - Facilities

BAR LOUNGE : BARONG BAR
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1. Project Overview - Facilities

TEA LOUNGE : PEACOCK LOUNGESenayan Square Project46

1. Project Overview - Facilities

ALL-DAY-DINING RESTAURANT : SPECTRUM
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1. Project Overview - Facilities

OPEN AIR BAR LOUNGE : K22BAR - DAY TIME
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1. Project Overview - Facilities

OPEN AIR BAR LOUNGE : K22BAR - NIGHT TIME
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1. Project Overview - Facilities

INDONESIAN RESTAURANT: 1945

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1. Project Overview - Facilities

JAPANESE RESTAURANT: SENSHU

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1. Project Overview - Facilities

CHINESE RESTAURANT: HOUSE OF YUENSenayan Square Project52

1. Project Overview - Facilities

LIVE MUSIC RESTAURANT : MOTION BLUE JAKARTA
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2. STS Organization

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2. STS Organization
PT SENAYAN TRIKARYA SEMPANA
Board ofCommissioners
5

BOARD OF COMMISSIONER

Board ofDirectors
3

BOARD OF DIRECTORDivision
Heads
3

Department
Heads
16

Total Staffs
738

FINANCE &ADMINISTRATIONMARKETING

PROPERTY
MANAGEMENTCORPORATEPLANNING

DESIGN &CONSTRUCTION

Contractors
1122

TOTAL

1,866

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2. STS Organization
PROPERTY MANAGEMENTPROPERTY
MANAGERSENTRALSENAYAN
I,II&III

APARTEMENPLAZASENAYANSECURITYPLAZA
SENAYAN＆PS Arcadia

CLEANINGSERVICEOPERATIONSCAR PARKLANDSCAPECORPORATE
MARKETING &COMMUNICATIONPEST &RODENTTOTALRESEARCH &PLANNING

RUBBISHREMOVAL

E: 446
H: 401TOTAL
E: 1319
H: 1037

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3. Strategic Operations

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3. Strategic Operations(1) Shopping Center Performance(2) Promotion Events(3) Security(4) Challenges

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3. Strategic Operations - Shopping Center Performance
CAR PARK THROUGHPUT
Weekday and Weekend averages(Including Car Permit)
W-daysW-end

13,60013,086

12,236

12,162

11,964

11,86011,717

12,075

11,420

11,39911,078
10,823 10,810

10,815
10,147

10,784
10,66910,187

10,968

10,592

10,533

10,651
11,486

10,888

10,683

10,83010,41910,12910,066

10,344

9,517
10,156

9,835

9,118

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

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2012 2013 2014 2015 201659

3. Strategic Operations - Shopping Center Performance
CAR PARK THROUGHPUT
Weekday and Weekend averages(Excluding Car Permit)
W-daysW-end

13,15012,612
11,783
11,242

11,465

11,682

11,38011,18910,513

10,463
9,830

9,670

10,102

10,396
9,954

9,401
9,023

9,743
9,098

9,058

9,132
9,059

8,849

8,282

8,408

9,664
9,189
9,026

8,463
8,151

8,240

8,204
8,071

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

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2011

7,385

2012 2013 2014 2015 201660

3. Strategic Operations - Shopping Center Performance
YEAR
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016

SALES

CARS TRAFFIC

Monthly (US$ 1,000 )US$/m2Monthly

21,841
24,302
25,485
15,178
14,464
16,122
15,95316,822
14,552
15,782
14,706
12,75815,448
14,62914,262
13,488
16,62917,64016,95517,046
16,086
12,416554.05577.43602.84356.61
197.20217.92209.77223.20190.91205.91
195.25181.84196.21
182.48178.48175.53212.57226.49215.59213.96212.40160.98

154,864
220,371
236,356
239,024
256,565
314,441
337,254353,847
323,181306,836
313,989
292,312304,223
308,980
276,550
274,483
274,143294,927
273,931
262,462
258,644236,510

Senayan Square Project

W-days
5,823
6,005
6,544
6,996
7,448
9,132
9,830
10,463
9,670
9,094
9,401
8,849
9,033
9,058
8,240
8,282
8,408
9,098
8,463
8,151
8,071
7,385

SHOPPERS
W-end
8,044
8,847
9,342
8,939
9,685
11,682
12,612
13,15011,783
11,206
11,465
10,513
11,257
11,38010,102
9,954
9,743
10,396
9,664
9,189
9,026
8,204

W-days
20,963
21,62023,55825,186
26,81332,87535,38837,66732,87830,92038,544
31,14039,27630,25827,52325,402
27,61530,12025,70628,892
26,17324,156

W-end33,463
36,802
38,861
37,18640,29048,59752,46654,70449,017
46,617
61,79651,042
51,77846,22641,03333,332
36,57041,68032,51530,78828,11726,45661

3. Strategic Operations(1) Shopping Center Performance(2) Promotion Events(3) Security(4) Challenges

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3. Strategic Operations - Promotion Events

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3. Strategic Operations - Promotion Events

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3. Strategic Operations - Promotion Events

Palm Award(fashion design)

Khatulistiwa Literary Award

At Christmas time
UnicefSenayan Square Project65

3. Strategic Operations(1) Shopping Center Performance(2) Promotion Events(3) Security(4) Challenges

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3. Strategic Operations - Security

Riots in 1998
From rooftop of apartment tower

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3. Strategic Operations - Security

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3. Strategic Operations - Security

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3. Strategic Operations - Security

Presidential election in 1999
Street in front of Plaza Senayan
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3. Strategic Operations - Security

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3. Strategic Operations(1) Shopping Center Performance(2) Promotion Events(3) Security(4) ChallengesSenayan Square Project723. Strategic Operations - Challenges

1st Challenges- Economic crisis at the end of 1997
- Devaluation of IDR- Economic recession- Riots in May 1998, political and social upset, demonstrations and disorder,
security concerns- Reduction of middle class / Income bracket- Political and economic uncertainty- Very conservative investments

2nd Challenges- International terrorism - Bali (2002), Marriott hotel (2003),
Australian Embassy (2004), Bali (2005)- Anxiety about the safety of citizens and tenants- Decrease in the number of visitors- High level security vs Business interests of tenants and owner

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3. Strategic Operations - Challenges

3rd Challenges- Presidential and legislative elections in 2004
- Increasing number of shopping center with limited consumer market- Maintaining experienced staff- Maintaining top position in the market- Loss of prospective tenants

2nd Challenges repeats- Recurrence of international terrorism
Ritz Carlton / Marriott hotel simultaneous bombings (July 2009)
Suicide at the center of Jakarta, ISIL (January 2016)

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The End

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