2023 Global
Transparency
ReportMay 2024

eBayConnects
PeopleeBay Connects People and Builds
Communities to Create Economic
Opportunity for All
Since its founding in 1995, eBay has created a global model ofuniversal, inclusive entrepreneurship – transcending borders
and bringing enthusiasts together around billions of items in atrusted experience. Sellers and buyers are central to everything
we do, and we’re committed to both the safety of our users andthe integrity of the items on our marketplace.
Within our platform, all users must adhere to all applicablelaws and regulations, our User Agreement and User Privacy
Notice. As part of this governance, eBay has developed
policies to prevent the sale of Prohibited and Restricted Items
and Counterfeit Goods. We’ve also implemented policies toaddress Intellectual Property infringement and International

eBay “By the Numbers” as of Q4 2023
132 million
global buyers
Approximately 2 billion live
items on the platform at any
given time
Sellers and buyers in morethan 190 markets worldwide
99.2% of prohibited item
violations were blocked
before ever appearing on eBay

Trading issues. In addition, eBay’s Privacy Principles guide ouremployees in providing users with an experience that is safe,
secure, and trustworthy. These policies are designed to protect
consumers and provide clarity to sellers about what can andcannot be sold on our platform (and under what conditions).
For every item that comes onto our platform, we run thousandsof proprietary risk-based evaluations. As a result, 99.2%
of prohibited item violations were blocked before everappearing on eBay in 2023. And we’re committed to continually
improving on behalf of our customers. We’re continuously

The eBay community is built on trust,and our team is deeply committed
to driving safety and transparency
across the marketplace for ourcustomers around the world.

investing in and enhancing our marketplace through improved
policies, tools, and partnerships – using innovation to propel our— Jamie Iannone

efforts – as shown in eBay’s 2023 Global Transparency Report.*

President & CEO2*All data covers 2023, unless otherwise noted.

PreventingCounterfeit andProhibited Items

eBay is committed to ensuring all items on our marketplace are authentic – through a multi-pronged approach of artificial intelligence(AI) supported technology, highly trained eBay investigators, and buyer-protection programs. In 2023, eBay proactively removed
approximately 3.2 million potentially counterfeit and prohibited items.
Central to keeping eBay a safe and trusted marketplace is its partnership with approximately 70,000 active intellectual property (IP)rights owners registered through eBay’s Verified Rights Owner (VeRO) Program. The VeRO Program was launched in 1998 and enables
IP rights owners to report to eBay potentially counterfeit items or otherwise IP-infringing listings. eBay promptly removes listings
reported by rights owners as IP infringing, notifies the seller, and reviews the seller account for possible enforcement action.

These efforts are augmented by eBay’s Authenticity Guarantee program, where professionally trained

Authenticity
Guarantee

authenticators physically inspect and verify all eligible items in the collectible sneakers, luxury watches,
luxury handbags, fine jewelry, and trading cards categories before shipping them to the buyer. Launchedin September 2020, the program also offers seller protections, such as intermediated returns. In 2023,
eBay added streetwear in the U.S. to the program, and plans to further expand to additional productcategories and opportunities for fashion buyers.

3Technology and People
Working Together

At eBay, we have committed heavily to AI and image detection

Last year, our algorithms that are focused on product safety

technology to help keep our marketplace safe. Our algorithms

issues such as safety alerts and recalls blocked 32.6 million

evaluate items during the listing creation process to identify

violations. We blocked or removed 500,000 violations forprohibited items. These algorithms flag listings for review by eBayprohibited wildlife items such as ivory — nearly a 43% year-investigators, or in some cases, automatically block the item fromover-year increase in the same period. We attribute thebeing published entirely. If an item is determined to violate eBay

increased year-over-year impact, in part, to investments in newpolicy, it is blocked or removed and the seller is notified with antechnologies, employee training, and more effective detection.

explanation as to why. eBay also has developed robust measures
to stop bad actors and deter repeat policy violations, withpenalties up to, and including, permanent suspension.

eBay also continues to strengthen the robust combinationof people, policies, and tools already well in place. eBay’s
feedback system, powered by verified purchases only,

At the same time, eBay’s community also helps us keep theis a cornerstone of the trusted buying experience on ourplatform safe through the Report Item functionality thatmarketplace. eBay’s Money Back Guarantee, applicable toempowers any registered eBay user to report items that may

most items purchased on eBay, helps protect buyers when anviolate our policies. Last year, the eBay community reported

item is not received, or the item they receive is different from

1.1 million items for removal through this functionality. When

what was described in the item listing, and they are unable toreports from rights owners are added, the total number of third-resolve the dispute with the seller. Our user product reviews

party reports was 2.7 million in 2023. Overall, we proactively

help prospective buyers learn more about items before

suspended more than 27,000 accounts for IP violations and forpurchasing.

listing prohibited and restricted items.

87
MillionOur filtering algorithms
blocked anotherviolations were blocked by our filtering
algorithms for Intellectual Property issues.

293
Millionprohibited and restricted
item violations.

4Law Enforcement
and Regulators

eBay’s Criminal and Regulatory Investigations Team (CRI)1
works to protect eBay’s communities from criminal activities
and prohibited items, conducting investigations into
possible misuse of the platform and proactively referringcases to law enforcement for prosecution. Through its
Partnering with Retailers Offensively Against Crime andTheft (PROACT) program, eBay collaborates with Retail
Loss Prevention departments in North America and theU.K. seeking assistance with investigations related toOrganized Retail Crime (ORC). PROACT participants work

22,890
number of subpoenas, warrants,
and other forms of requests foruser records from law enforcement
agencies across the globe

with eBay collaboratively to share information and conduct
investigations. In addition, eBay’s law enforcement portal
allows law enforcement officers to submit investigationrelated requests to eBay quickly and securely.
eBay works directly with regulators around the world to stay
on top of new trends, keep our policies and technology tools
up to date, and ensure timely removal of any prohibited
items. These partnerships are decades-long in some cases,
enhanced through eBay’s Regulatory Portal, which waslaunched in 2021, allowing participating authorities to flag

26,354
number of eBay records produced
for law enforcement

and take down listings outside of the existing consumerreporting function on the site. The portal also allows
government agencies to contact sellers and buyers toconvey important consumer safety information.
We continue to take a leadership role in fighting online
wildlife trafficking. As a founding member of the Coalition toEnd Wildlife Trafficking Online, we educate consumers andpolicymakers about the threats of illegal wildlife trafficking.
eBay has revamped prohibited content policies for wildlife,
trained enforcement teams to better identify endangered247
agencies registered with eBay’sRegulatory Portal as of 2023

species products on the platform, enhanced automation for
products like elephant ivory, educated users about the issue
and how they can help, and shared learnings with industry
peers to amplify impact across online platforms.

24,562

listings were removed following
notifications through the portal

51

In previous reports, this was referred to as the Global Asset Protection (GAP) Team.

eBay has voluntarily committed to additional measures
ensuring the safety of products through a range ofsignatory efforts.
Since 2011, eBay has been a signatory of the European
Memorandum of Understanding (MoU) on the sale ofcounterfeit goods that brings together online platforms andrights owners to actively collaborate in creating a safe online
environment for consumers.
In 2018, eBay committed to extra voluntary measures
aimed at ensuring the safety of products sold through eBayby signing the EU Product Safety Pledge, which sets out
specific voluntary actions that go beyond what is alreadyestablished by EU legislation. Moreover, to improve thedetection of unsafe products before they are sold toconsumers, eBay proposed to the EU Commission in 2022 aPilot Project on product safety. In this, signatory companies
committed to react to notices from consumer organizations
in two working days if enough information was provided toidentify unsafe products. Then in March 2023, eBay signed
an extended version of the EU Product Safety Pledge,
called Product Safety Pledge +, followed by the Consumer
Protection Pledge in November 2023, which adds digitalconsumer rights commitments to the PSP+. In June 2023,eBay signed the Japanese Product Safety Pledge and inSeptember 2023, eBay signed the Canadian Product Safety
Pledge. eBay is also a founding signatory for the Australian
Product Safety Pledge helping Australian safety regulatorsand online marketplaces work together to identify productsafety risks and trends as well as help keep consumers andbusinesses informed about safety.
Finally, at an international level, eBay and the Organisation
for Economic Cooperation and Development (OECD)
have been working collaboratively in the area of productsafety for several years. This has notably resulted in
the development of eBay’s product safety guidelines,
information sharing, and eBay’s promotion of the OECD
Global Recalls Portal. eBay has also supported the OECD
international awareness campaign for the safety of toys
sold online and has made valuable contributions to thedevelopment of several OECD product safety reports,
including most recently “The role of online marketplaces inprotecting and empowering consumers.”

6How eBay Helps Create
Safer Ecommerce for All

With sophisticated actors trying to leverage online platforms for illegal purposes, it’s more
important than ever that marketplaces stay vigilant. eBay is bringing our nearly three decades ofexperience to share best practices across the industry – and to help keep marketplaces open, safe,and trusted for our customers.
Through the programs, policies, and tools outlined above, our investments are making a difference.

One way we’ve been effectively realizing change has been

In addition, our investments in cutting-edge technology help

through our partnerships with retailers and law enforcement

keep eBay users safe and set industry standards for best

to stop organized retail crime. Through eBay’s Criminal andpractices. Over the past year, these efforts have included

Regulatory Investigations Team, our PROACT program was recently

eBay’s acquisition of 3PM Shield, a provider of advanced

highlighted for helping shut down a Philadelphia retail theft ring inAI-based marketplace compliance solutions, to prevent thepartnership with CVS. As a recent Bloomberg report highlighted,

sale of counterfeit items, unsafe products, and illegal goods.

our partnership, “helped prevent an estimated $50 million from

3PM Shield enhances eBay’s ability to address suspicious

being stolen at CVS locations in 2023, a record decrease.”or harmful seller behavior and block potentially problematiceBay also recognizes the importance of maintaining strong,collaborative relationships with rights owners, their representatives,and trade associations. Through our Verified Rights Owner (VeRO)

items. And we made additional resourcing choices to assureinternal oversight of our programs, including hiring eBay’s first
Chief Risk and Compliance Officer, Ryan Jones.

Program, eBay encourages rights owners to provide feedback andWe’re proud of these results, but we know we can keep doingto share their expertise to enhance eBay’s capabilities to address

more to strengthen our platform and invest in maintaining

bad actors. Strong partnerships with brands enable us to detect

a transparent and safe marketplace for our customers.

more potentially infringing products proactively, refine tools,

eBay will continue to play a leadership role to help establish

and ultimately protect rights owners and consumers. The VeRO

better practices, tools, and policies across the ecommerce

Program embodies eBay’s commitment to provide a safe place tolandscape on behalf of our customers.

buy and sell that respects IP owners’ rights.
Legal Disclaimer: We are voluntarily providing this transparency report and are not obligated to update the statements in this report if new information becomes available. Data andcorresponding statements made within this report are from the calendar year of 2023 from January 1, 2023, to December 31, 2023. We intend to provide future transparency reports,
but the information presented in the future may be different in substance or presentation. This report is provided on an aggregate basis and reflects actions taken in line with eBay’s
policies or applicable law, based on information received from third parties, eBay’s risk assessments or other signals. This is not intended as a report pursuant to the transparency
report obligations set out in the Digital Services Act.

7ebayinc.com/impact