Microsoft Advertising
WHERE SMART SEM SOLUTIONS LEAD TO BETTER RESULTS
Discover the tools and tricks of Microsoft Advertising, and get the knowledge
to help your clients grow their business.

Right audience

Right message

MICROSOFT AUDIENCE NETWORKSHOPPING CAMPAIGNSMeet the Microsoft Audience Network, an audience marketing solution

Manage Product Ads more easily and help your clients get more

powered by Microsoft Graph and artificial intelligence (AI), and home totargeting control and deeper performance insights.

Microsoft Audience Ads. When using Microsoft Audience Ads, you canchoose from multiple dimensions to target your clients’ ideal customer.
MICROSOFT AUDIENCE ADS

DYNAMIC SEARCH ADS
Dynamically create an ad for each landing page in your clients’ domain
and automatically match ads to user queries.

Help your clients reach audiences beyond search and get more highquality clicks and conversions. These native ads are served across

SITELINK EXTENSIONS

premium sites on the Microsoft Audience Network, an audience

Get more clicks with more links in your clients’ ads, and highlightmarketing solution powered by the Microsoft Graph and artificial

products, specials or services, so searchers can go directly to pages

intelligence (AI).

they’re interested in. Add even more detail with Enhanced Sitelinks.

REMARKETINGCALL EXTENSIONS

Help your clients optimize their ads, bids and keywords for high-value

Connect searchers to businesses with a clickable phone number.

customers, like those who visited their homepage or abandoned a

Potential customers are just a tap away from speaking to your clients.

shopping cart.
CUSTOM AUDIENCES
Create custom Remarketing lists using your clients’ data through theirdata management platform and help your clients cut their cost peracquisition (CPA) and boost their conversion rate (CVR) and return on adspend (ROAS).
IN-MARKET AUDIENCESLOCATION EXTENSIONS
Drive foot traffic, not just web traffic, to your clients by displaying theirbusiness address, a phone number and a directions link in their ads.
APP EXTENSIONS
Do your clients have an app? Promote it to increase user engagementand drive more sales. Plus, track installs and clicks as part of thedetailed reporting.

Get your clients in front of searchers who are ready to buy in aparticular product category with curated audience lists available inMicrosoft Advertising.

Right technology

DEMOGRAPHIC TARGETING
Get quality conversions by serving more relevant ads to your clients’

UNIVERSAL EVENT TRACKINGaudience. Target and adjust bids based on age and gender.

Save time and improve your clients’ investments by tracking conversion
rates, duration of site visits, pages viewed per visit and other custom goals.

DEVICE TARGETING
Control when, where and on what device your clients’ ads connect with

AUTOMATED BIDDING

customers based on what’s best for their business.

Let Microsoft Advertising manage your clients’ bids to help them get
more clicks and conversions and achieve their target cost per

LOCATION TARGETING

acquisition (CPA).

Make the most of your clients’ budgets by targeting searchers inselected cities, states, metro areas, and postal codes or within a
specified radius.

“We’re definitely going to continue to invest andexpand on Microsoft Advertising. We’re very happy
with the support we get, and of course, we see results!”“If [businesses] are looking at any kind of win, any
kind of incrementality when it comes to clicks andadditional conversions, I would definitely suggest
Microsoft Audience Ads.”
Steven Sun,
Senior Paid Search Manager,
Overstock

Kevin Tang,
VR SEM Manager,
TripAdvisor