PROGRESS SLASHES MOBILEDEVELOPMENT TIME FORLEADING ISRAEL CLASSIFIEDADS SITE

ClientChallengeIndustry
TechnologyProductsTelerik UI for Xamarin
by Progress

Summary/Integrations

According to the Pew Research Institute, 74% of all Israeli adults owned asmartphone in 2015, surpassing high mobile penetration regions like theUnited States, China and Japan. When developing mobile apps for thissophisticated market, a responsive user experience is imperative.
Just over a year ago, start-up ad.co.il made its entry into Israel’s highly
competitive online classified ad space. It differentiated itself with two uniquepropositions—the first to aggregate ads across dozens of categories from
Israel’s top classified ad sites and a focus front and center on user experience.

A lean start up without the resources todevelop separately for Android and iOS,ad.co.il, seeking a cross-platform development solution, deployed Telerik UI
for Xamarin by Progress, saving months
in development time and delivering
the native performance the company’s
customers demand.

“Because of a heavy presence of banner ads, performance is an issue on
many existing sites,” said ad.co.il CIO Elad Margalit. “We focused on making
the site as responsive as possible by accepting only a limited amount of text ads.”

Margalit’s strategy to focus on user experience paid off.
Today the site has more than 400,000 unique users.
He is determined to duplicate that success as ad.co.il
ventures into mobile.
“To be successful, we need a cross-platform development
solution that can deliver a truly native experience,” hesaid. “That is what our users expect from us and we
won’t deliver the app unless it has great UI.”

Solution
A lean start up, ad.co.il did not have the resources todevelop for Android and iOS separately, so Margalit firstturned to Cordova for a multi-platform development
solution. “The Cordova interfaces did not feel truly nativeand I immediately encountered performance problems,”
he said.

“We are pleased to have
Progress on our side with its
great support organizationthat helped us launch theapp in record time and thecompany’s commitment todeliver the most innovative
functionality when it comes tomobile development.”
Elad Margalit, CIO, ad.co.il

He next considered Xamarin. “Xamarin delivered theuser experience we were looking for, but came up shortwhen it came to performance,” he explained. “The abilityto search is our number one requirement and thatfunctionality was very slow in Xamarin.”
Ready to abandon Xamarin and reluctantly take on theexpense of separate Android and iOS development,
Margalit came across Telerik® UI for Xamarin by Progress.
“With some small modifications and customization,
Telerik UI for Xamarin delivered the native performancewe were looking for, saving us months of development
time and expense we really did not want to take on,” he said.

Results
Launched two months ago to a small group of beta users
with high expectations, early results point to a successful
debut. “We have over 1,000 users and the uninstall
rate is extremely low,” Margalit said. “That to us is a key
indicator that we made the right choice.”
Margalit cited ListView and SideDrawer as two
features of Telerik UI for Xamarin that not only speed
development, but enhance user functionality.
“ListView is amazing,” he said. “Given that we are aclassified ad site, ListView scenarios are of criticalimportance to us because of the amount of information
we need to present. The Load on Demand feature forexample, automatically gets users more items as theyscroll down. We also used the native templates option tomaximize performance.

“In addition,” he continued, “SideDrawer certainly helped
us maximize the real estate of a small screen and simplify
navigation. These are features that we could not dowithout.”
Looking ahead, Margalit plans to continue to enhancead.co.il’s mobile app.
“In the near term we are looking to add smart agents to
help refine searches as well as user chats,” he said. “Weare pleased to have Progress on our side with its great
support organization that helped us launch the app inrecord time and the company’s commitment to deliver
the most innovative functionality when it comes to mobiledevelopment.”“With some small modifications
and customization, Telerik UI
for Xamarin delivered the nativeperformance we were looking for,saving us months of development
time and expense we really did notwant to take on.”Elad Margalit, CIO, ad.co.il

Please visit
http://www.ad.co.il/Learn More

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