Foundry Privacy Policy

WelcomeWe’re glad you chose to visit an IDG Communications, Inc. dba Foundry (“Foundry”)
site! We care about your privacy and the information you share with us and want you tounderstand how we are using and protecting the information we collect about you.
Foundry is respectful of data privacy and adopts best practice in compliance withapplicable privacy law and regulations, including the EU General Data Protection
Regulation (“GDPR”), the ePrivacy Directive 2002/58/EC, including its implementation byindividual Member States of the EU, and the UK Data Protection Act 2018 and the UK
successor law to the ePrivacy Directive 2002/58/EC (together “UK GDPR”). Also coveredis the California Consumer Privacy Act (“CCPA”).

Use of this website
This privacy policy describes the information we collect from you and how it may be
stored and processed in the United States of America and across the IDG
Communications Publishing Network as described below.
This website, and associated Foundry events and publications provide products,
content, and services for a professional and consumer audience and is not intended forindividuals under the age of 13 years old. We do not knowingly collect or store personal
data provided by anyone under 13 years of age.
If you are a resident of the European Union (EU), the European Economic Area(EEA), the United Kingdom (UK) or Switzerland (CH), please note that there are anumber of provisions in this privacy policy that apply uniquely to you.

This Document Describes
What information we collect and how we collect it
How we safeguard your personal data
What we do with the personal data we collect
The legal basis we have for processing your personal data
When and how we share your personal data with others
How long we keep your personal dataYour rights and preferences

California Privacy Rights
How can we help? Getting in touch

What information we collect and how we collect itFoundry collects data about you that is limited to the kind of information that can befound on a typical business card: first name, last name, job title, employer/company
name, work address, work email, and work phone number (“Business Card Data”). In
some cases, we may ask you to provide additional professional information such as thesize of the company you work for, and industry type.
To enhance and/or update the information that you have provided to us, we maycombine it with professional information or personal data that we collect from third-party
sources. The personal data that we refer to in this document is the personal andprofessional information you provide, as well as information that we obtain from thirdparty sources, both of which we typically combine as one user record.
Foundry sometimes collects Business Card Data from publicly available sources. For
more details of the type of sources we access and what we do with this personal data
please see the Foundry Fair Processing Notice here.
This site also collects and stores certain information automatically using cookies and similar
technologies, including IP addresses, the region or general location of a computer or device
accessing the internet, browser type, operating system, page view history, and other usage
information. See our Cookie Policy for further details.
However, to the extent that any cookie can uniquely identify a computer, mobile device,or tablet (“Device”), or the person using that Device, and you are an EU/EEA/UK/CH
resident, under the GDPR and the UK GDPR, this is personal data. Therefore, thisprivacy policy shall apply to such personal data collected by Foundry.
Foundry sites earn revenues from displaying third-party advertisements which may berelevant to you. Your consent is required for this and Foundry uses a Consent
Management Platform to show what tracking, advertisers or cookies we use and toafford you the opportunity to opt-in.
Some of our sites use a system that affords you the option to pay a small fee instead ofproviding your personal data. In this case you will be asked to allow tracking andcookies in order to access our content. If you do not wish to opt-into tracking,advertising and cookies you may pay for access through our third-party partner.

How we collect it
We may collect your personal data when you register to receive any of the products,content or services offered by Foundry or its third-party sponsors (“sponsors”) suchas publications, subscriptions, contests, newsletters, memberships, premium
content, webcasts, video, white papers, online seminars, conferences and events.

In addition, we may collaborate with our sister company, IDC, to produce events. If
that is the case, your personal data may also be collected and processed by IDC as
an independent controller in accordance with IDC’s privacy policy.
Business information used in the Foundry Intent platform or any other marketing intent
platform tools provided by Foundry can be aggregated from a number of sources. Data
can be aggregated from visitors to our client’s own websites. Data can also beaggregated from Foundry owned and operated websites. Business information may becollected from publicly available sources where no restriction is placed on the collectionof that data for business purposes. Data collected may be enriched by data licensed byFoundry from third parties.
On some of our sites we offer certain sponsored content which may be of interest to ourreaders and we make this content available in exchange for your consent for both us and thesponsor of that content to contact you for direct marketing purposes. We and our sponsors
have a commercial interest in providing this content and your consent enables us to provide
this without charge. You have the right to withdraw your consent at any time going forward.
What happens if you don’t provide personal data?
In order for us to provide the products, content or services you request, we need yourpersonal data. Therefore, if you do not provide such personal data, we cannot deliver
the products, content or services.
IDG Communications Publishing NetworkThis website is one of many that Foundry and its group of undertakings operates, all ofwhich we collectively refer to as the IDG Communications Publishing Network. Where
permitted by law, we may share the personal data we collect about you with another
IDG Communications Publishing Network company so that we can provide you withinformation about products, content and services that might interest you, and for internal
analytical and business development purposes. Please click here for a list of the online
and print publications included in the IDG Communications Publishing Network.

How do we safeguard your personal data?
Security of your personal data
Foundry maintains safeguards which include technical and organizational security
measures to protect your personal data from loss, misuse, unauthorized use, access,inadvertent disclosure, alteration, and destruction, and we require the third parties wecontract with to support Foundry’s business operations to employ reasonable security
measures as well (see “When and how we share your information with others” below).
We update and test security on an ongoing basis and restrict access to your personal
data to only those who need to know in order to provide Foundry’s products, content
or services to you.

Storage of your personal data
We may store your personal data using Foundry’s own secure on-site servers orother internally hosted technology. Your personal data may also be stored by thirdparties, via cloud services or other technology, to whom Foundry has contracted with,to support Foundry’s business operations (see “When and how we share yourinformation with others” below).
These third parties do not use or have access to your personal data other than for cloudstorage and retrieval, and Foundry requires such parties to employ at least the samelevel of security that we use to protect your personal data (see “Security of yourpersonal data” above).

What we do with the personal data we collect
We use the personal data that we collect to communicate with you, deliver what you
request, improve our service, and to present other information and offers that may be ofinterest.
To communicate with you
We may use your personal data to send you important notices, such as communications
about your registration, transactions, and changes to Foundry’s terms, conditions, policies,and/or other internal purposes.
To deliver what you request
We may use your personal data to provide the products, content or services you request.
If you enter a sweepstake, contest, or similar Foundry promotion, we may use yourpersonal data to administer such promotion.
To improve our service
We may use your personal data for auditing, data analysis, and research to improve
Foundry’s products, content and services.
To present offers that may be of interest to you
We may contact you to offer you additional Foundry or third-party products, contentor services that may be of interest to you.

To provide services such as the Foundry Intent platform
We may aggregate and thus anonymize your personal data and web history on ourwebsites and that of our clients to indicate buying intent. We may supplement thiswith business information from publicly available sources and other third parties.

The legal basis we have for processing your personal data
The GDPR and UK GDPR require data collectors, such as Foundry, to have a legal
basis to use the personal data of EU/EEA/UK/CH residents. Therefore, this section
shall apply to any such personal data collected by Foundry.
Foundry uses the personal data that you provide to supply you with high-quality
products, content and services as you request, to send important notices, and for internal
purposes such as auditing, data analysis, and research to provide you with the information
you need to make the most informed technology purchasing decisions.
We may also use your personal data to offer you products, content or services that may
be of interest to you, based upon your interests or the preferences you shared with us,
and may share your personal data with third-party sponsors of content, events, andother services or offers.
The legal basis for processing your personal data is your consent. In certain
circumstances we may otherwise process your personal data if Foundry has alegitimate interest in doing so.

When and how we share your personal data with others
Foundry may share your personal data to deliver content and services from our sites,
affiliated companies and third parties services that might interest you, including
sponsored content and events, for business operations, and to comply with valid legal
processes. In particular, we may share your personal data with our sister company
IDC so they may bring to your attention events organized by them that may be ofinterest to you in your business capacity. This data will be processed in accordancewith IDC’s Privacy Policy.
If you are an EU/EEA/UK/CH resident, Foundry will normally only share yourpersonal data with third parties outside of the IDG Communications Publishing
Network, with your consent but where we see that events organised by our sistercompany IDC may interest you in your business capacity, we may share thesedetails based on legitimate interest.
Occasionally as part of the Foundry Intent platform, Foundry may share yourcontact details with our clients as the assumed business point of contact for theproducts or services offered by our clients. In this case, your data is gleaned frompublicly available sources and shared on the basis of legitimate interest.

For content and services that may interest you or that you request
As we mention above, your personal data may be shared within the IDG
Communications Publishing Network to provide you with information about products,
content and services that might interest you and for internal analytical and businessdevelopment purposes (see “IDG Communications Publishing Network” above). Wemay also share your personal data with third parties to deliver third-party sponsoredcontent or other services that you request (see “third-party sponsored content andevents” below).
For business operations
We may also share your personal data with third parties we have contracted with tosupport Foundry’s business operations including delivery, fulfillment, payment
processing, email deployment, suppression list management and data processing.
For third-party sponsored content and events
Foundry partners with third-party sponsors to make available a large library of content
to our users, such as white papers, professional events (live or online), as well asother services or offers. In return for access to such offers, we may ask you toprovide us with personal data as part of the registration.
We may use your personal data to send you the offer you request. In addition, yourpersonal data may be shared with the sponsor(s) of the offer to communicate with you
regarding the offer, as well as additional products, content or services that may be ofinterest to you. Please note that once your personal data is shared with the sponsor,
the sponsor’s privacy policy, including information on how to opt-out in the future, will
apply to your personal data.
As required by law
Your personal data may be shared when authorized by law or necessary to comply witha valid legal process.
In the event of new ownershipIf part or all the ownership of Foundry or any of its products or services are soldor transferred, your personal data will be transferred to the new owner.
International Data Transfers
This section shall apply to any personal data collected by Foundry from EU/EEA/UK/CH
residents.
If Foundry shares your personal data within the IDG Communications Publishing
Network or with any other third party as described in this privacy policy and yourpersonal data will be transferred to a State which is not a Member State of either theEuropean Union or the EEA, or deemed adequate by the European Commission,
Foundry (as a data controller/data exporter) will only conduct such transfer (to a datacontroller/processor/data importer) if there are suitable safeguards in place, such asbinding corporate rules, standard contractual clauses, approved Codes of Conduct,
or approved certification mechanism. For more information, please contact Foundry’s
Data Protection Officer (See contact details below).

How long we keep your personal data
We retain your personal data for the duration of your business relationship with us, andwe hold your information only as long as necessary for each purpose we use it, unless
we have obtained your consent to use for another or similar purpose.

Your rights and preferences
If you inform us that you want your personal data erased (if you are an EU/EEA/UK/CH
resident), or that you no longer wish for us to communicate with you for marketing
purposes, or to otherwise restrict Foundry’s processing of your personal data, we mayretain some basic information in order to avoid sending you unwanted materials in thefuture, and to keep a record of your request and our response. In some circumstances
we may be legally obliged to retain some or all of your personal data.
Confirming your personal data
This section shall apply to any personal data collected by Foundry from EU/EEA/UK/CH
residents.
To confirm that Foundry is processing your personal data, or to access, update or
correct the personal data Foundry holds about you, or to obtain a copy to reuse foryour own purposes, please send an email to: datarequest@idg.com.
Erasing your personal data
This section shall apply to any personal data collected by Foundry from EU/EEA/UK/CHresidents.
If you want your personal data erased, please send an email to: preferences@idg.com.
To opt-out of marketing communications
If you want Foundry to stop communicating with you for marketing purposes, please
send an email to: privacy@idgmarketing.com.

To restrict processing of your personal data
If you want to otherwise restrict Foundry’s processing of your personal data, please
send an email to: websites@idg.com.
Opt-out of the sale of your personal data
California consumers can exercise their rights to opt out of the selling of their personal
data (as applicable) under the CCPA, as described in Your California Privacy Rights
below.

Your California Privacy Rights
Throughout this privacy policy, we have explained how your unique rights as aCalifornia consumer apply. For a complete statement of these rights under theCalifornia Consumer Privacy Act (CCPA), including the right to opt out of the selling ofyour personal data and how you can exercise them please visit Your California Privacy
Rights.

How can we help? Getting in touch
Questions, concerns or complaints:
If you have any questions, concerns or complaints about Foundry’s personal
data practices or this Privacy Policy, we encourage you to get in touch with our
Data Protection Officer.
If you believe you have suffered harm due to a breach of your rights by Foundry under
this Privacy Policy, and Foundry has not handled your complaint in a reasonably
sufficient manner, any EU/EEA/UK/CH resident may also file a complaint with theapplicable supervisory authority.
The contact information for Foundry’s Data Protection Officer is:
Mr. Shane Lyster
IDG Direct
Millennium House
Great Strand Street
Dublin 1Ireland
GDPR@idgcommunications.com

Foundry has also designated a Representative in the EU:
IDG Communications Media AG
Georg-Brauchle-Ring 23,D-80992 Munich
Germany
GDPRrepresentative@idgcommunications.com

Feedback
Your feedback is important to us. We’d love to hear your ideas, opinions and comments
about Foundry’s services. Please email: resources@idgmarketing.com.
Last Updated: 22 February 2023 version PP-19102022001-CCPA