Campaign Reports and Achievement

Greenpeace Japan

AnnualReport20
23

Annual Report '23 | 1

2 | Annual Report '23 Campaign Reports and Achievements

Campaign Reports and Achievement

The end of nuclear powerin Germany! The goal −100% renewables

2023 was a year when we felt both
the risks and the damaging effects ofclimate change. Throughout the year,
Greenpeace worked with its more thanAnnual Report '23 | 3

Germany’s last three nuclear power plants have been disconnectedfrom the power grid, completing its phase out of nuclear power. In
2000, nuclear power made up 30% of power generation in Germany.
By 2022 this was down to 6%, and then finally in April 2023 nuclear
power was completely phased out.
Germany has also vastly increased its ratio of renewable energy to 45%,
compared to 7% in 2000. Now, having successfully completed its phaseout of nuclear power, the next target is to achieve 100% renewableenergy by 2035. Greenpeace has been conducting science-based antinuclear campaigns for tens of years. Let this be an opportunity for us
to celebrate this achievement as a milestone of hope for all people whowish for a peaceful and sustainable future. A future free from nuclear
power and a future where we have chosen renewables instead, has

3 million supporters around the world
to avert this global crisis and to create
a green and peaceful future for theplanet. The many successes that wereachieved in Japan, Asia, and aroundthe world were all accomplished intandem with our supporters.

been made possible thanks to the actions of citizens.

TikTok’s parent company announces
2030 carbon neutral goal
© Geric Cruz / Greenpeace

Chinese internet company ByteDance, whichowns social networking apps such as TikTok,announced its commitment to 100% renewableenergy in its global operations by 2030 and also
pledged to cut greenhouse gas emissions by 90%
to reach net zero also by 2030. This positive decision wasannounced following years of campaigning by Greenpeacefor ByteDance to commit to renewable energy.

Global Campaign Transcending borders for a greener future

The UN agrees on
a Global Ocean Treaty
to protect the world’s oceansThis is a significant positive announcement by ByteDance,
who had been ranked amongst the lowest scoring companies
in terms of its climate commitments and renewable energy
use in a report by Greenpeace East Asia published in 2022
analyzing China’s cloud providers. Along with our supporters
around the world, Greenpeace welcomes and applauds thisdecision by ByteDance, and looks forward to seeing thecompany’s next steps towards 100% renewable energy.

On March 4, 2023, governments from aroundthe world finally agreed on a “Global Ocean
Treaty” that aims to protect the biodiversity of
the high seas and ensure their sustainable use.
This is a big step forward that heeds the demands
made by Greenpeace, and by over 5 million people
all around the world, calling for action to protect
our oceans. In Japan, we delivered the demandsof over 16,000 supporters of the campaign to thegovernment.
As well as being hugely important for biodiversity,
the world’s oceans also help to stabilize theclimate. Overfishing and plastic pollution area threat to marine biodiversity. 20 years in themaking, this Global Ocean Treaty is an importantsource of hope. According to scientists, increasing
marine reserves from the current 1% of the world’s
oceans to 30% is the minimum required to restore
nature’s ability to heal and for the oceans torecover and thrive. Protecting our oceans has long
been an important part of Greenpeace’s work.
As well as campaigning for the establishmentof marine reserves, we are also working to stop
plastic pollution, and to block deepsea mining.

Mapping the environmental impact of war

Hyundai stops supply of diggers forillegal mining in the Amazon
Greenpeace East Asia and Greenpeace Brasil exposed theextensive use of hydraulic excavators made by a subsidiaryof HD Hyundai Construction Equipment (HD HCE) for illegal
mining in the Amazon. Based on this research, Greenpeacedemanded that HD HCE stop contributing to illegal mining.
In response, HD HCE has stopped its sales of heavymachinery being used for illegal mining and declared that it
would work to protect the Amazon. Greenpeace’s capacity
to collaborate with indigenous groups and to conduct swift
investigations are two of its strengths.

Amazon river
oil drilling license denied
The Brazilian Institute of the Environment and Renewable
Natural Resources (IBAMA) denied Petrobras’s request forlicensing to drill for oil in the mouth of the Amazon River
Basin. Greenpeace conducted research that discoveredvibrant coral reefs around the Amazon River mouth andpublished these findings internationally. The Brazilian
authorities stopping this oil project and thus protecting
the precious ecosystem at the mouth of the Amazon River
Basin is a huge achievement. We must remember that it is
not just the forests of the Amazon that need protecting.

As of February 24, 2024, it is two years since Russia
invaded Ukraine. The impact of war on the naturalenvironment is immeasurable. In 2023 Greenpeacecollaborated with a Ukrainian NGO to map theenvironmental effects of the war.
The impacts of war are wide-ranging. Substances
produced by bombing can contribute to climate change
and acid rain, attacks on oil rigs can lead to oil spills, andsonars used by battleships can impact whales. Soil andgroundwater are polluted and forests and ecosystems aredestroyed by bombing, while soil from highly contaminatedareas near Chernobyl has also been disturbed. War is oneof the greatest destroyers of nature. Our investigation
has revealed that 1.24 million hectares of natural reserves
have already been impacted by the war.

4 | Annual Report '23 Campaign Reports and Achievements

Annual Report '23 | 5

People all around the world, regardlessof their age or background, are uniting tocreate a brighter future with Greenpeace.
So who do you think is the protagonist ofGreenpeace's work? It's you, the person
reading this. You're a change-maker.
© Pamela EA / Greenpeace

We published our “Auto Environmental Guide 2023” that
evaluated 15 top global automakers, including Japanesecompanies, based on their climate change initiatives. This
year’s guide, which was the third to be published, waswidely reported on by media inside and outside of Japanand employed as a measure of decarbonisation efforts byautomakers. There is growing international pressure forthe auto industry to decarbonise its production process
and final products. At Greenpeace we leverage our global
influence to effectively campaign on this high priority issue.

© Natsuki Fujii / Greenpeace

Publication ofthe ‘Auto Environmental Guide’© Andrew McConnell / Greenpeace

Message from the Executive Director

You're the protagonist of this story of hope.

Reflecting on 2023
Demonstrating the environmental superiorityof resuable cup systems
We co-published a report with Greenpeace East Asia, entitled “Reusable is Futureable”,
which investigates how much better for the environment reusable cup systems are incomparison with disposable cups. This was the first research of its kind in East Asia
and received wide attention. It demonstrated that even small-scale reusable cup
systems are more environmentally viable than using disposable containers.
This report quantifies the environmental impact of reusable and disposable cups at
all stages of their life cycle, from resource extraction and raw material production, todistribution, consumption and disposable. It is a revolutionary report that evaluatescomprehensive environmental impact based on data supplied by various existing
service providers. According to the research results, reusable cup systems have asmaller environmental impact than disposable cups, even when implemented on asmall scale. Furthermore, the more people use reusable cups, or the more largescale reusable cup systems become, the smaller the impact on the environment.
Greenpeace is using this report to inform our discussions with companies and local
authorities. From this we aim to create a movement to shift from disposable cups toreusable systems.

More than one million people sign petition
opposing deep sea mining
The oceans are the earth’s cradle of life, and the deep sea in particular is a treasure
trove of biodiversity. Greenpeace is opposed to deep sea mining for resource
development, and over one million people from Japan and all around the world haveshared their support for Greenpeace’s work on this issue. The world is united to stop
the creation of a destructive mining industry.

Front page : © Dominik Werner / Greenpeace
Round photos from the top (Page 2) : © Paul Hilton / Greenpeace, © Christian Braga / Greenpeace, (Page 3) : © Sonja Och / Greenpeace,© Shutterstock, (Page 4) : © Greenpeace / Railman photo office, © Chihiro Hashimoto / Greenpeace2023 was the hottest year on record to date. This
record will probably continue to be broken. However,more and more people around the world, who areserious about the need to “stop the climate crisis”, areuniting. You are an important part of this movement
and part of what gives it its strength.
2023 was the year that global leaders finally agreed
on a Global Ocean Treaty after almost 20 years ofnegotiations. This marks the beginning as we continue
to work to expand present marine reserves, whichcurrently represent only 1% of the world’s oceans, to30%. 30% represents a turning point for our oceans,
and is the minimum amount of protection required toallow them to recover.

around the world, and we are making progress. You
are not alone in your desire to do something about the
problems that the planet is facing.
What we are aiming to create together is not just agreen and peaceful planet. We believe that your peaceof mind is also essential for such a future.
All of us here at Greenpeace will continue to work ourhardest so that you can rest assured knowing that
“Greenpeace is out there, working hard to protect ourplanet.” Let us be your partner for a brighter, greener,
and more peaceful future.

Greenpeace’s passionate work is always based on
science and implemented through strategic, goaloriented planning. Our financial independence isessential in order to be able to work in this way. That iswhy, since its founding, Greenpeace has never acceptedfinancial support from corporations or governments,
and instead relies solely on donations from individuals
to fund its work.
There is still so much that we need to do in order toensure that we can pass on a beautiful planet to future
generations. However, no one needs to try and do thison their own. Greenpeace’s work to protect nature ismade possible with the help of over 3 million supporters

Greenpeace Japan

Executive Director

Sam Annesley© Dermot Killoran / Greenpeace6 | Annual Report '23 Campaign Reports and Achievements

Campaign Reports and Achievement

Annual Report '23 | 7

To talk about climate is to talk about life

Do you know the "3.5% rule"? It's aprinciple based on statistics and research
their thoughts into action, the impact
spreads throughout and changes society.
At Greenpeace, we are aiming to reach the
3.5% participation threshold in order tocreate societal change. Let us introduce toyou the changes we have already succeeded in making through our work with a rangeof stakeholders across various sectors ofsociety, and with our many supporters.

Publication of ‘Auto Environmental
Guide 2023’
The future of automobiles will have a huge impact
on the future of the planet. Japan is host to many
global car makers. Toyota is one of these and is also
the world’s largest automaker in terms of number ofvehicles sold. Toyota’s annual general shareholders’meeting was held in Aichi prefecture on June 14.
Greenpeace staff attended the AGM, traveling byelectric vehicle (EV) for part of the journey from Tokyo.
Staff campaigned in front of the Toyota headquarters,
which was also the location of the AGM, to call on
Toyota to shift to EVs by 2030.

In October, we published our “Auto Environmental
Guide 2023” that ranks 15 top automakers according totheir decarbonisation efforts. This guide was reported
on by numerous media outlets, both inside and outsideof Japan. Of the Japanese companies featured in theguide, Honda ranked highest at 10, followed by Nissan
at 11 and Toyota at 13. Suzuki, who was includedin the guide for the first time this year, came 15th.
Greenpeace is not only working on the decarbonisationof automobiles, but also promotes low carbon mobility
solutions, such as widely available public transport,
walking and cycling.

© Thomas Shagin / Greenpeace

which states that if 3.5% of people put

Members of Greenpeace taking action and calling for an early EV switchover before Toyota's general shareholders meeting at the company's
headquarters in Toyota City, Aichi Prefecture, June 2023.

The Association for Achieving Zero Emissions’ Yokohama Team, of which
Greenpeace is secretariat, holds a press conference calling for insulationof school classrooms, August 2023.

Light messages to G7 world leaders using penlights calling for apeaceful and secure future, May 2023.

Changing cities together!
Raising local government targets
for insulation in schools

Network uses climate change initiatives to actuallychange the towns that we live in thus helping createa more sustainable society. Many people feel that
“we should do something about the climate crisis”.
However, there are probably also many people who
think “what can one person do?”, or who have notyet found the courage or opportunity to take action.
Greenpeace and the Zero Emission Network areworking to create a movement for societal change by
connecting and supporting people who share theseideas. “Together, we can do it”. Why don’t you join us
too?

these heard by world leaders is a very important partof what Greenpeace does.

2023 was the planet’s hottest year on record. In Japan,
there are no government standards for insulation inschools, meaning that many children are forced to
study in sweltering temperatures. The Yokohamagroup of the Zero Emission Network, of which
Greenpeace Japan is the secretariat, led work to garnerthe support of approximately 27,000 people on this
topic. On August 29, we submitted a written requestfrom citizens calling for better insulation in schools, tothe Minister of Education, Culture, Sports, Science andTechnology in person. Experts also participated in themeeting and emphasized the importance of improving
insulation in schools. We also held a press conference,
which was widely reported across Japan.
In November, Kunitachi City, Tokyo, announced themost ambitious greenhouse gas reduction goal in
Japan. This came about following the hard work of
the members of the Zero Emission Kunitachi group.
They worked strategically, making presentations
to the mayor, amplifying the voices of citizens, andasking experts to make calculations. As a result of
this, Kunitachi city included an ambitious target of
62% reductions in CO2 emissions (in comparison with2013) in their draft bill. The work of the Zero Emission© リック・ベッジオ

Zero Emission Network

Making world leaders listen to us
Many very important international environmental
conferences were held in 2023. Bringing together
the opinions and demands of civil society and making

In May, the G7 summit was held in Hiroshima.
Greenpeace participated in the summit as anobserver, and also campaigned on site calling for“energy policies that save the climate and livelihoods”.
We also submitted the demands of approximately
1,500 people to the Japanese government, which
was the chair of this year’s summit. The world is
looking to Japan to shift away from its dependency on
fossil fuels. Greenpeace continues to campaign andadvocate concrete proposals to the government for ashift away from fossil fuels and for the promotion ofrenewable energies.
From November 30th to December 13th, COP28 washeld in the United Arab Emirates (UAE). The outcome
document from the conference, the UAE Consensus,
clearly states the need to “triple renewable energy
and double energy efficiency by 2030, and transition
away from fossil fuels”. However, the outcome
document also included approaches that do not
fit the 1.5 degree goal, and flawed solutions that
contain inconsistencies, especially in regards to the
responsibilities of developed countries. Greenpeace
took this opportunity to call on the Japanese
government to be a responsible leader, aiming to
triple domestic renewable energy and to make aspeedy transition away from fossil fuels by 2030.

8 | Annual Report '23 Campaign Reports and Achievements

Peaceful movements have the power to impart courage on
those who look at them. The intersection of art and civil
movements in particular can be very powerful. Focusing
on the power of art in 2023, Greenpeace held two art
exhibitions where people could physically experience theeffects of climate change.
In the autumn in Yoyogi park, we created a digitalart booth called “Error Code: Autumn” where people
could experience a future without Koyo (the seasonalchanging of the color of leaves). Approximately 900
people attended the installation and contemplated theeffect of climate change on the beautiful autumn leaves.
Participants shared their impressions of the exhibition,such as “it was thought-provoking” or “the fusion ofdigital art with the actual smell of the leaves on the floor
and the wood was very powerful”. This new approach
used digital art to communicate how irreplaceable our
natural environment is by appealing to the senses.
The exhibition inside the booth was intricately designed toenable people to physically experience both the beautiful
Koyo and the effects of climate change. Climate change is
a topic that can often make people feel anxious, however
this digital art installation was a physical expression of
the beauty of nature, and people’s responses were very
positive, with lots of smiles and admiration. Volunteers
participated in the running of the installation and createda great atmosphere around the booth.
In November, we held a “participatory art exhibition” in
Omotesando, Tokyo, which was entitled HELP — A eulogy
30 years in the making. This project was co-createdand co-run with creative unit HAKUA. It collaborated
with plush toy artist, Meriyasu Kataoka; chief priest of
Yatsurugi Shrine, Kiyoshi Miyasaka; culinary expert,
Yoshiharu Doi; and numerous other artists and cultural
figures. More than 750 people attended the exhibition
over the period that it was running, and it garnered muchattention, being featured by numerous media outlets.
Furthermore, as a “waste-free” event it also served as asocial experiment to present an alternative way of running
an exhibition. In a unique artistic and environmental
endeavor, the whole event was set up so that participants
could take home all the exhibits or fixtures at the end of
the exhibition. This way of enjoying art, while eliminating
waste, proved to be quite popular and was very wellreceived. A video piece that was part of the exhibition,
MIWATARI, was nominated for the documentary categoryof an international climate film festival, and waslater awarded the top prize, the “Documentary Grand
Jury Prize” in February 2024. 2023 was a year when
Greenpeace explored the intersection between art andclimate campaigning, and successfully employed artistic
mediums to bring the issue of climate change closer to
new and broader audiences.

Fr

Annual Report '23 | 9omStKazue Suzuki
Climate Change / Energy
Campaigner“Never doubt that a small group of thoughtful, committed citizens can change
the world; indeed, it's the only thing that ever has.” This quote by anthropologist
Margaret Mead was my starting point when setting up the Zero Emissions networkand continues to be my inspiration as the Greenpeace staff member in charge.
The Zero Emissions network is like a school for democracy where we are all bothstudents and teachers. Through the network, we will continue to create changewith “people power.”

Hisayo Takada
Project Manager

Future autumn projected on a wall within the digital art booth 'Error Code: autumn',
October 2023

© Chihiro Hashimoto / Greenpeace“Climate and Me” through art

Campaign Reports and Achievement

Stuffed animals and other animals threatened by the climate crisis on display,
November 2023.

It's been 15 years since I started working at Greenpeace and I've always been
involved in environmental issues. I feel conflicted that the environment has
somehow come to be considered a complex or technical issue that only a small
group of people need to think about. My aim with the HELP exhibition was tomake it easier for more people to get involved in climate change related activities
through the medium of art.

Mariko Shiohata
Climate Change / Energy
Campaigner
From now on, I will lead the Japan Driving Change campaign. Before I joined
Greenpeace, I worked for many years on social development and humanitarian
aid for the Global South at an international NGO. I have witnessed first hand how
droughts and flooding caused by the effects of climate change are devastating
people's lives in Africa and Asia. I will continue to strive to contribute to thedecarbonisation of the Japanese transport sector within the new team structure!

aff10 | Annual Report '23 Campaign Reports and Achievements

活動報告

Annual Report '23 | 11

Our home — planet earth, is currently facing a "triple crisis" : climatechange due to global warming, a loss of biodiversity due to the rapid
extinction of species, and pollution and waste from toxic chemicals
and other substances. The amount of plastic produced, which has
increased 20 fold in comparison to 50 years ago and continues to© Attila Pethe / Greenpeace

increase, is fueling all three of these crises. Greenpeace is working on
the plastics issue from multiple directions, promoting solutions thatare both convenient and kind to the climate, while also vigorously
engaging with leaders of the international community who have theability to change rules and to impact how corporations do business.

Changing to an undisposable lifestyle for true comfort and wellbeing

Working with cafes to create
reusable systems
We want to be able to spend time relaxing in acafe with a cup of coffee while also being kindto the environment — 2023 was a year when
the hopes of many cafe goers came closer tobecoming reality as we continued to focus
our work on cafe systems that don’t rely on
disposable items.

1

Starbucks introduces
resuable eat-in
glasses at 1,500 stores

In February, Starbucks Coffee Japan announced
that it would introduce reusable glasses foreating-in at 1,500 of its stores across Japan.
If cafes can properly implement the use of
reusable glasses for eat-in customers, theamount of disposable cups they use can be
drastically reduced. Starbucks is the world’s
largest cafe chain, however many of its drinks
are served in disposable plastic or plasticcoated paper cups, regardless of whether
the order is to take-out or not. Changes at
Starbucks, which uses a lot of single-use cups,
could also trigger changes in other cafe chainsand other sectors in Japan. Greenpeace has
been promoting reusable cups since 2021.

2

Citizens’ report on usage of reusable cups in 150* cafes

41%

12%

VS

Using citizen science to research cafes

In September, we conducted a citizen research survey of 150
Starbucks and Tulley’s cafes in Japan. Citizens, who support
making cafes more environmentally friendly, visited 150 stores andinvestigated to what extent reusable cups are being used in each cafe.
There are many cafes, like Starbucks, that have reusable cups to be
used for eat-in customers, however what is important is whether or
not these cups are actually getting used. The investigation revealed
that the rate of reusable cups used for eat-in orders in Starbucks
cafes that had implemented reusable cups was 41%, which was
an improvement on last time. On the other hand, the usage rate ofreusable cups in Tully’s was only 12%, demonstrating a clear need for
improvement. The investigation revealed areas of progress as well
as remaining challenges for cafe chains. Following this report, Tully’s
coffee Japan made a reference to strengthening its use of reusable
cups and glasses for eat-in customers across Japan.

Starbucks Coﬀee Japan

Tully’s Coﬀee Japan* Starbucks Coffee - 95 stores, Tully's Cofee - 55 stores

Percentage improvement of rental reuse cup system’s
environmental performance for seven select environmental

ClimateChange（emission of CO2-equivalents）

impact categories, compared to disposable cup system

Freshwater
ecotoxicity

Marineecotoxicity

Particulatematterformation

Humantoxicity

Fossil fueldepletion

Water
depletion

Light-use

18.3

21.5

25.1

42.5

48.9

- 19.6

35.8

Med-use

27.2

27.3

31.2

48.3

54.8

- 2.9

38.2

High-use

30.2

29.2

33.2

50.2

56.7

2.7

39.0

From the report Reusable is Futurable. Reused cups were found to have a lower environmental impact (Survey location: Tokyo).

3

Investigating the environmental impact of reusable cup systems

Normalizing the use of returnable, reusable cups
for take-out customers is a challenge that all cafes
will eventually face in the near future. In November,
Greenpeace investigated the environmental
impact of reusable and disposable cups based on
16 criteria, and published an investigative reportcomparing their respective environmental impacts.
We did a quantitative life-cycle assessment of theenvironmental impact of reusable systems anddisposable cups used for take-out. We examined
all stages of the life cycle, from resource extraction
and raw material manufacturing, to distribution,
consumption, disposal and recycling. Our research

revealed that reusable systems are better thandisposable cups, even when only small-scale. Anotherimportant fact revealed by the research is that themore people use reusable cups, or the more largescale the reusable cup system becomes, the more
we can reduce not only CO2 emissions, but also theenvironmental impact across all areas, including
water consumption. This report is a comprehensive
evaluation of the superiority of reusable cup systems
based on data supplied by various existing service
providers, and offers an important scientific analysis
that could strongly influence how companies offer
takeaway drinks and food in the future.

12 | Annual Report '23

Annual Report '23 | 13

Campaign Reports and Achievement

活動報告© Noel Guevara / Greenpeace# love earth with reusables
People who want to see more reusables replacing single-use options havebeen using the #love earth with reusables hashtag to share pictures of
their tumblers and other reusable containers on SNS. More than 100 great
posts were shared during the campaign.

Systemic change throughan International Plastics Treaty
An “International Plastics Treaty” holds the key to solving
the issue of global plastic pollution. The plastics treaty,
which is currently being negotiated, has the potential tochange the world’s rules around plastic.

© Selvin Marete / Greenpeace

In 2023, international conferences were held in May
and November, in Paris France and Nairobi Kenya
respectively, to discuss the terms of a plastics treaty.
The most important issue is the unavoidable regulationof plastic production. We know that, in order to limit theincrease of global temperatures to within 1.5℃ , we must
reduce plastic production to 75% of what it is now.
For this, a plastics treaty that regulates the production ofplastic is a must. Staff from Greenpeace Japan attended
both of these international meetings (INC-2, INC-3), andparticipated in the front line of negotiations to demand
the creation of a robust treaty. Greenpeace is working
with citizens around the world, and directly participating
in international meetings, to call for a treaty that stops
plastic pollution at its source.

Hirotaka Koike, Senior Political & External Affairs Officer,
Greenpeace Japan, and Greenpeace Africa's Plastic
Campaign Officer at INC-3, November 2023.

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Hosting a multi-stakeholder symposium
On September 28, we held an International Plastics Treaty
symposium in collaboration with Local Governments for
Sustainability (ICLEI) Japan. A wide range of stakeholders,from business, the corporate sector, local governments
and youth organizations participated and discussed treaty
negotiations, with a view to resolving the plastics issue.
Our Senior Political & External Affairs Officer, Hirotaka
Koike participated as a speaker and talked about whatis needed from the plastics treaty, such as production
regulation. He also touched on how it represents anopportunity for Japan to show global leadership. Having
leaders from a wide range of different sectors together in
one room enabled participants to gain an understandingof each other's positions, and to build a clear picture ofwhat concrete goals we should be aiming for based on thismutual understanding. There are many things that Japan
can do to aid the creation of an effective plastics treaty.
The Global Plastics Treaty is scheduled to be enacted
by 2025 following negotiations at two more international
conferences (INC-4 Canada and INC-5 South Korea) thatare to be held in 2024. Greenpeace is working hard with its
over 3 million supporters around the world to demand thecreation of a robust and effective treaty. This symposium
created a shared awareness of the current situation andexisting challenges across a wide range of stakeholders
and made a significant contribution to aiding constructive
negotiations at the upcoming international meetings.

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14 | Annual Report '23 Messages from Supporters

Messages from Supporters

Annual Report '23 | 15

Messages of hope from our supporters

You — our supporters, are the power
behind Greenpeace’s work and areat the center of this movement forsocietal change. Here are somemessages of hope from just a few ofthe people who became Greenpeace
supporters during 2023.

I decided to donate to Greenpeace because I
sympathized with their principle of independence.
Donations from individuals are essential forGreenpeace to be able to conduct its work freely
and flexibly, and to not have to rely on companies
or governments. Greenpeace represents a vision
for a peaceful and green future, and through doingso, shares its power with us.
Ms. Matsumoto

I became a Greenpeace supporter after joining one of their seminars about insulation.
I sympathize with the passionate and diligent work Greenpeace is doing. Initiatives
to change the world always create challenges, and I respect Greenpeace’s courage.
Posterity will eventually reveal what was right but one thing can be said for sure as ofpresent — to do nothing would be a mistake.
The mayor of Nagano prefecture, where I live, is standing at the front line of prefectural
decarbonisation efforts that exceed any of Japan’s national initiatives. I want to be theperson who supports those who undertake challenges.
Mr. Tsune

Moving to her current home at 65, Ms. Sugizawa decides it’s time to start getting her affairs in order.

Legacy Donation

What do you want to leavebehind for future generations?

There are many different ways to support Greenpeace.
Legacy donations, which mean leaving part of your estate toan organization or individual through your will, is one suchway. Although legacy giving is not yet so well known in Japan,
it has been garnering attention in recent years as a great way
to pass on hope to future children and generations throughphilanthropy. Read on to learn more about a Greenpeace
legacy donor and her story.

“When I moved house, I just had so much stuff. So, I decided it was time to declutter. I don’t have any children, so I
also realized that I needed to decide what I was going to do with my financial assets. I got in touch with Greenpeacebecause I wanted to be able to make a contribution that will be used to protect the environment.”
When Ms. Sugizawa learnt about legacy giving, she decided to make a will.

Making my will
has taken a weight off
and made me feelrefreshed.
Ms. Sugizawa
Aichi Prefecture

A shared love of nature brought me to the right lawyer
When it comes to writing your will, getting help from an expert can be the most reassuring way to do it. When Greenpeace
introduced Ms. Sugizawa to a lawyer from the Japan Environmental Lawyers Federation, Green Wills Project , by pure
coincidence, she actually already knew him.

“I had consulted that lawyer years ago through some national trust work to try and prevent the development of a local
green area.”Through the process of making a will, she learnt that it’s best to sell real estate and make a cash donation, that woodland
is difficult to sell or to donate, that she needs to have all of her paperwork (such as the deeds registers) in order, and thatshe still had a lot of work to do, such as cataloging all her assets. Ms. Sugisawa realized that “writing your own will is noteasy.” There are many complicated rules about making holographic wills and the will can be invalid if a mistake is made.
By making a will as a notarised document and designating a professional as the executor, you can have them handle allof the time consuming work on your behalf. As Ms. Sugizawa says “it’s reassuring to know that the beneficiaries of mywill won’t have to do anything.” After all, making a will is ultimately something you do for the people who will receive yourassets, such as your partner or children.

I want to end to my life in a responsible way and leave something behind that will help the future

At Greenpeace Japan, we accept not only cash donations, but also
universal legacy donations as well as donations of real estate or land.
Of course, you can also make donations in small amounts, or designate
to only donate if there’s something left over. We are currently offeringa specially made Ending Notebook to people who are considering
legacy giving or who have booked a free consultation with a lawyer orother professional. Please feel free to contact us at :03 - 4330 - 7678 (legacy giving / donor support)*1 The Japan Environmental Lawyers
Federation, Green Wills Project is anassociation of lawyers who have an active
interest in environmental issues andalso have experience of legacy giving.
Greenpeace is recommended by the“Green Wills Project” as a trustworthy
donation recipient.
*2 For non-cash donations, please consult
us in advance so that we can do our best
to accept your donation. In some cases
we may not be able to accept non-cash
donations.

From her desire to protect the environment, Ms. Sugizaawa has supported Greenpeace and its work to resolve global
environmental issues for over 25 years. However, through the process of putting her affairs in order, she experienced firsthand how a huge amount of waste was created when her house was knocked down. She also realized that not only herhouse but also many of her household items will also eventually become waste, and was made aware that in a way, she too
had been a part of a “scrap and build” culture. “I became aware of how sorting everything out at the end is actually very
difficult and can be quite a burden,” explains Ms. Sugizawa.

“It’s the same when building a nuclear power plant. We only think about the present, and don’t consider where thenuclear waste is going to go. When I was young, I was also very forward-looking and only thought about moving
forward, but actually, it’s important to always consider how we are going to clean everything up, don’t you think?”
Could there be some overlap between protecting nature to ensure a brighter future for the planet, and putting your affairs inorder in preparation for the end of your life? Ms. Sugizawa sounds bright and cheerful as she talks about how she feels now.
“Making a will made me feel lighter and refreshed” she says and we can see she is living her present life to the fullest.

16 | Annual Report '23 Volunteers & Interns

Volunteers & Interns

Greenpeace Japan conducts a wide range

InternActivitiesof activities that provide opportunities forpeople to engage with our campaigns. The
Greenpeace community is continually growing

Annual Report '23 | 17

We had eight interns in 2023. They participated in a wide range of Greenpeace
activities, such as managing social media and community chat for the Zero Emissions
Network; organizing events; planning, preparing and conducting presentations for theInternational Plastics Treaty Symposium held in September; and research and document
creation for various other projects. The team has already been joined by new membersfor 2024 as our interns continue their good work.

as more and more inspiring and passionate
people join us to learn about environmental
issues and to explore how their own ideas andindividuality can help to protect the planet.

© Daiki Tateyama

Volunteers & Interns

Dancing polar bears raise awarenessabout climate voting
The Yokohama group of the Zero Emissions
Network, a citizen’s platform that works to promotedecarbonisation by local governments, of which
Greenpeace Japan is the secretariat, organized an
event entitled “Vote for the planet! Polar bears dancing
in the middle of Yokohama.” It was held at the Nihon
Maru Memorial Park in Yokohama Nishi-ku, on April
1st. Many volunteers joined the event and called forpeople to actively use their vote at the nationwide local
government elections, which took place the following
week, to support climate change initiatives.

© Taishi Takahashi / Greenpeace

8,000 people parade to demand 100%
renewable energy and social justice
A renewable energy and social justice themed
event and parade entitled “My Future” was held on
September 18, at Yoyogi park in Tokyo. Approximately

8,000 participants joined the call for a future where wehave social justice and 100% renewable energy. Foodand drink at the event was sold in reusable containers,
and Greenpeace Japan, along with our volunteers, wasin charge of running the reusable container system.
Despite this being the first time for our members to
run such a booth, many people came to ask us about
what we were doing and we were able to successfully
promote the use of reusable systems.

As a political and external affairs intern,
I conducted research about the environmental policies of the diet, ministries,
agencies, and local governments. I also
helped organize and run events that weheld to coincide with important political
moments. Up until now, environmental
issues were something that I had been
exposed to through my studies ininternational relations and politicalaffairs as a graduate and postgraduate

Rina Nozaki

student. Through my studies, I exploredthe challenge of “how to move beyond
the theoretical to transfer knowledge into
practical endeavors.” Experiencing workin this department of Greenpeace, which
is directly involved in trying to influencepolitics, has been very significant for myfuture career building. Researching the“Basic Energy Plan,” which is at the heartof Japanese climate change initiatives,
was an especially meaningful experience.

As an intern, I have mostly been involved
in social media related work andgovernment campaigning. I created andpublished content to raise awarenessabout climate change, such as “Climate
Change 101” and content relating to thenation-wide local government elections.
Furthermore, through our engagementwith local governments, I was able toexperience how citizens have the power
to change policies, and the importanceof grassroots work. This also inspired

That we were able to organize this event promoting
100% renewable energy and social justice incollaboration, not only with organizations that work on
nuclear or climate change issues, but also with groups
engaged in social issues such as gender and poverty,
was very meaningful. The event and parade was an
expression of the social engagement of members ofmodern Japanese society, and it was full of positiveenergy providing encouragement even for those who
were unable to join this time. Greenpeace will continue
to make the most of this experience in our future work.
The Zero Emissions Network also had a booth at
the event and engaged with participants to discuss
the theme of “climate change initiatives in mytown.” The Kunitachi team of the Zero Emissions
Network collected messages for Kunitachi city, which
expressed support and anticipation for ambitious
CO2 reduction goals. The Koganei team ran an event
where participants could draw pictures of things thatthey would like to see happening in their towns. All of
the teams had lively and enjoyable interactions withparticipants while also demonstrating the importanceof taking action.

Ayako Takeuchi

me to find my next goal, which is to
do more specialized study into how
to approach governments or policies
relating to climate change and how toevaluate environmental impact. The
experiences I acquired at Greenpeace
have been invaluable, especially having
the opportunity to be in charge of awide range of jobs, not only social
media related work, and also having theopportunity to meet many like-mindedpeople.

The Tokyo Rainbow paradeGreenpeace staff and volunteers participated in theTokyo Rainbow Pride, held over two days from April 23,
2023. This year’s Pride was especially important due to
its timing as it was held just before the G7 summit thatwas held in Hiroshima in May. Japan is the only country
in the G7 not to have any comprehensive legal protection
for members of LGBTQIA+ community. At our booth
we were asked questions and held open discussions
about a wide range of topics by people who visited.
Greenpeace wants a green, peaceful future for our planet,
where everyone can live comfortably as themselves.
Participating in Pride clearly showed the importance of
expressing our solidarity with the queer community.

© Natsuki Fujii / Greenpeace18 | Annual Report '23 Campaign Reports and Achievements

Collaboration Annual Report '23 | 19

In 2023, many experts and prominentcelebrities from various fields
participated in Greenpeace campaigns.
Collaborating with prominent andinspirational people who are involvedin environmental work is one way forGreenpeace to get its message out toan even broader audience.
Model NOMA and photographer
MARCO in conversation at the talkevent 'The Sea Plastic and Our Lives'(November 2023).

Collaboration Campaigns with Celebrities

Seven experts share their thoughts
about the G7 Summit
The G7 summit was held in Hiroshima, from May
19 to May 21, 2023. To coincide with this, weinterviewed seven environmental experts fromdifferent fields: Mika Ohbayashi, Director of theJapan Renewable Energy Institute; Lillian Ono,climate activist and model; Tetsunari Iida, Executive
Director of the Institute for Sustainable Energy
Policies; Hiroki Osada, Development Finance andEnvironment Campaigner for FoE Japan; Suzuka
Nakamura, student at Kagoshima University;
Greenpeace Japan Ambassador, environmental
activist and professional diver, Masahiro Takemoto;and Greenpeace Japan Program Manager, Hisayo
Takada.

Exhibition “HELP — could disappear in
30 years”
From November 17 to 26, 2023, we held an art exhibition
entitled “HELP — A eulogy 30 years in the making”, at the
LIGHT BOX STUDIO AOYAMA in Tokyo. We collaborated
with a diverse range of artists and cultural experts such asplush toy artist Meriyasu Kataoka, chief priest of Yatsurugi
Shrine, Kiyoshi Miyasaka, and culinary expert, Yoshiharu
Doi. 15 volunteers also participated in the event, running
the reception desk and providing explanations of the pieces

Culinary expert, Yoshiharu Doi

of art on display.

Talk events: Oceans, Plastics, and ourLives / Global Warming and Miwatari

平和で安全な
未来のために
気候も暮らしも救う
エネルギー政策を！

At a special event that was held as part of the HELP exhibition,model NOMA, who is an ambassador for Greenpeace Japan’s
plastics campaign, and photographer MARCO talked about
what we can do as individuals for the environment, focusing
on the theme of “oceans, plastics and our lives.” We also
held a talk event with the chief priest of Yatsurugi Shrine in
Nagano, Kiyoshi Miyasaka, to discuss the impact of changing
temperatures on the phenomenon of Miwatari . Suwa lake,
which is located in the Suwa basin in central Nagano, is
known for a natural phenomenon where the frozen lake’s
ice cracks and is pushed up to form a ridge of ice across thesurface of the lake. In the past, this phenomenon, known as
Omiwatari or Miwatari , could be observed every winter. Now,
however, it has become much less common due to global
warming. Kiyoshi Miyasaka, who is in charge of the shinto
ritual for Miwatari, and Executive Director of Greenpeace
Japan, Sam Annesely, discussed the issue.

Chief priest of Yatsurugi Shrine,
Kiyoshi Miyasaka

20 | Annual Report '23 Financial ReportCampaign Reports and Achievement

Expenditure

ExpenditureFundraising

22.2%

Campaign

Org. Support & Governance

50.8%

27.0%

Annual Report '23 | 21

Financial Report

Key figures 2023

Greenpeace Japan’s financial report for the fiscal
year 2023 (January - December) was prepared inaccordance with the auditing standards generally
accepted in Japan (J-GAAS) and audited by the
SCS Global LLC Accounting & Auditing Firm. We
received both staffing and financial support fromGreenpeace East Asia, and donations from individual
supporters and private foundations. These invaluable
contributions enable us to act as an independent
campaigning organization highlighting global
environmental issues and developing solutions for asustainable, green and peaceful future.

Many thanks for your support

In 2023 our campaigns focused on the Zero Emissions
Network; Driving Change; the plastics issue; Climate x
Art (Help Exhibition); the digital art booth "Error Code:Autumn"; nuclear power and radiation. 2023 was thethird consecutive year for Greenpeace East Asia andGreenpeace Japan to collaborate and strengthen theirrelationship. Conducting campaigns in conjunction
with the East Asia office enables Greenpeace
Japan's activities to expand their influence as global

6,730
Supporters

5,000

*1

Event participants

120
Volunteers

campaigns, yielding results with even greater impact.

Despite facing several challenges, campaign activities
have remained robust, and project activities haveincreased. This is thanks to all of you who continuously
support Greenpeace's activities through dedicatedteams and donations. Moving forward, we willcontinue to dedicate ourselves fully to the missionof protecting the environment and promoting asustainable society for a brighter future.

Campaign
Campaign

Zero Emission City

15.4%
Plastic

14.6%
Digital art booth

8.9%

Green Table

4.5%

Driving Change

26.4%

Climate x Art

19.3%

End Nuclear

8.6%
G7

2.3%

2023

Total amount of donations
Compared tothe prev. year Decreased by ¥13M (6%)¥415 M

Contribution from Greenpeace East Asia

2023

Program expenditure - ¥228M
Compared tothe prev. year Increase of ¥29M (15%)¥449 M

Fundraising program
Compared tothe prev. year Decreased by ¥7.3M (6%)

Total Revenue

Total
Expenditure

Compared tothe prev. year

Decreased by ¥69M (24%)

Greenpeace accepts no corporate or government donations in order to maintain an independent voice.
This means we rely on individual supporters and private foundations to fund our work. By making acontribution, you are joining our efforts to protect our precious planet and find solutions to the mostcritical environmental issues. You are helping Greenpeace investigate, campaign, document and lobby
so that children living 100 years from now will inherit a diverse and healthy planet. As an “NGO ofaction”, committed to standing on the frontline and promoting rigorous scientific solutions, we havebeen able to drive climate and energy actions and provide information to the public, including themedia and all of our supporters, concerning research, publications and our campaigns. We sincerely
thank everyone who has supported our activities.

2,774

*2

Media coverage

2,061,003
Website total views

Best Workplace Award*1 : Approximately 5,000 people. In
addition to regular events, this includes
lectures at schools, corporate training,
study sessions for journalists and livestreaming.
2 : From 2023, the evaluation method for
media coverage has been changed andthe figures have been standardised tobe more directly related to Greenpeace
Japan's substantive activities. Figures up
to last year cannot be simply compared.

D&I AWARD

ベストワークプレイス認定証
一般社団法人グリーンピース・ジャパン 様

We must uphold our ideals, not only externally in society, but also on theinside. Greenpeace works to create an inclusive workplace where theprinciples of JEDIS (Justice, Equity, Diversity, Inclusivity and Safety) are
upheldand promoted. In recognition of our work in this regard, Greenpeace© Jilson Tiu/ Greenpeace
received the biggest award in Japan to recognise organizations that havediverse and inclusive workplaces, the D&I Best Work Place Award 2022.
Greenpeace believes that a world that is kind to the environment can only beachieved with kindness and inclusivity.

貴社は、
ダイバーシティ&インクルージョン推進の新たなロールモデル
として多様な人財が働きやすい取組みや施策を進め、運用と改善を重ねながら、D&Iの社内理解促進と多様性を活かす組織構築に尽力してこられました。
その功労をたたえ、また今後より一層の推進と社会的インパクトを期待し、ベストワークプレイス認定を授与します。
2023年2月14日

D& I アワード運営事務局

BEST WORKPLACE for diversity & inclusion

22 | Annual Report '23 Campaign Reports and Achievements

Overview of Greenpeace Japan
Address
Year established
Board chairs
Area engaged in
Our approach
		
		
		
		
		
		
Principles
Supporters
Office staff

12F Tsao Hibiya, 3-3-13 Shinbashi, Minato City, Tokyo, 105-0004
April 1989
Yoko Aoki and Makoto Teranaka
Global environmental protection which covers issues of climate change, plastics, toxics and forests❶ Conducting scientific research on environmental destruction and releasing to public❷ Providing information to media and supporters❸ Calling for environmental actions❹ Protesting at environmental destruction site
❺ Presenting alternative solutions to resolve environmental problems❻ Lobbying andadvocacy to the government and corporate sectors❼ Monitoring and makingsuggestions in the process of negotiating international treaties
Non-violent direct action, political and financial independence
6,730 people in Japan and 3 million people worldwide as of Dec. 2023
34 staff members in Japan (including 6 part-time staff) as of Dec. 2023

Our Offices
Offices in more than 55
countries and regions• Greenpeace International (Amsterdam, Netherlands)• Greenpeace European Unit (Brussels, Belgium)• Greenpeace Research Laboratories (Exeter, U.K.)• USA• Canada

•
•
•
•
•

• Mexico• Brasil• Andino (Argentina, Chile,
Colombia)• Africa (South Africa, Congo,
Senegal, Kenya, Cameroon)• Middle East & North Africa(Beirut)

Donate Online,
by Email or Phone
03-4330-7678
supporter.jp @ greenpeace.org@greenpeacejp
GreenpeaceJapan@GreenpeaceJP

www. greenpeace.org/japan
国際環境NGO グリーンピース・ジャパン

•
•
•
•
•
•
•

•
• Southeast Asia (Philippines,
Indonesia, Thailand, Malaysia)• India• East Asia (Beijing, Taipei,
Hong Kong, Seoul, Tokyo)

Netherlands
Belgium
UK
France / Luxembourg
Germany
Swizerland
Nordic (Denmark, Finland, Norway,
Sweden)GreeceItaly
Spain
Czech Republic
Central & Eastern Europe (Austria,
Bulgaria, Croatia, Hungary, Poland,
Romania, Slovakia, Slovenia)
Mediterranean (Israel, Turkey)• Australia Pacific（Australia, Fiji, Papua
New Guinea, Solomon Islands)• Aotearoa (New Zealand)

we has moved toa new office
As Greenpeace’s work toprotect the environment
grows every year, so does
our team. Due to thisexpansion, we have moved
offices as of August 1, 2023.
We will continue to work as an “NGO of action” using a bottom-up
approach and rigorous scientific solutions from our new office and weare grateful for your continued support.

12F Tsao Hibiya, 3-3-13 Shinbashi, Minato City, Tokyo, 105-0004
Tel. 03-4334-6986 Fax. 03-6838-9242(Following the move, our telephone and fax numbers have also changed)