eBook

HIGHLY RESILIENT ORHIGHLY EXPOSED:Continuous
availability inhigh-stakes
industries

Copyright © 2019 Arcserve (USA), LLC and its affiliates and subsidiaries.
All rights reserved.

ALWAYS ON. CONTINUOUS. EVERY INDUSTRY
HAS A NEED FOR CRITICAL SYSTEMS ANDAPPLICATIONS TO BE AVAILABLE NONSTOP.
Today’s companies are globalized with 24x7 operations that simply cannot
go down. They have applications and systems that store proprietary IP,
keep ecommerce sites and airport systems running, logistics and ERP
tools working, and make financial transactions feasible. In these cases,
downtime for even minutes could cause irreparable damage to revenue andproductivity. Quite literally, backup and recovery is no longer good enough.

To protect these systems and applications, organizations must change their approachfrom backup to continuous data protection. They must move from recovery time and point
objectives (RTOs/RPOs) to never needing to recover.

So, what would it be like to achieve true business continuity?
What if systems and applications never fail? What if you could completely
remove RPOs/RTOs for these systems – eliminating the need to worry
about recovery?
Here, we dive into several industries to identify the needfor always-available business – the ideal scenario
where operations are never disrupted andcritical systems never go down.

Highly resilient or highly exposed: Continuous availability in high-stakes industries /2

PROTECTING IoT TECHNOLOGIESFROM CYBER-ATTACKS IN
MANUFACTURING
Manufacturing organizations seldom sleep, often running production operations
24/7/365. This requires a highly responsive IT infrastructure, with many looking toimprove growth and operational efficiency by adopting The Internet of Things (IoT) toautomate and remotely manage more tools and systems in the production process.
But as the spend on IoT accelerates and adoption shifts from pilot projects to full-scale
deployment, with it comes increased risks.
In the manufacturing space, the automation of production lines via IoT creates tangible
benefits such as more output at a reduced cost. But it also makes them susceptible
to the downside, creating vulnerabilities for cyber criminals to take advantage of. For
manufacturers, cyberattacks cripple infrastructures and bring operations to a screechinghalt, causing irreparable financial and productivity loss.

CASE IN POINT:WHEN NORSK HYDRO, ONE OF THE WORLD’S LEADING ALUMINUM
MANUFACTURERS, WAS HIT BY LOCKERGOGA RANSOMWARE,RECOVERING FROM THE ATTACK COST $41 MILLION, MOSTLY FROMLOST PRODUCTION TIME. 1 SIMPLY PUT, MANUFACTURERS CANNOT
AFFORD TO HAVE ONSITE SYSTEMS DOWN DUE TO DISRUPTION FROMCYBERATTACKS, HUMAN ERROR, OR NATURAL DISASTERS.

In an industry where many businesses manufacture products nonstop, revenue andservice delivery are dependent on availability of mission-critical systems. And in today’scomplex IT infrastructures, interconnection of discrete systems means if one goes down,
it may impact all. IT executives in the manufacturing space must focus on delivering
reliable operations by keeping key systems and applications operational in the event of
human error or natural disaster. Local and/or remote high availability solutions are thekey to preserving business operations and enabling competitive advantages by keeping
mission-critical systems available nonstop.

Highly resilient or highly exposed: Continuous availability in high-stakes industries /3

MAINTAINING CONTINUOUS
OPERATIONS FOR THE TRAVELAND TRANSPORTATION INDUSTRY
Each day, more than 2.6 million travelers fly in and out of U.S. airports, with 3,480 planes
taking off every hour. 2 Any glitch in any system along the way, from ticketing to baggage
handling to flight operations, can cause a domino effect throwing the whole process fora loop.
Businesses in the travel and transportation industry constantly generate data. Inaddition to airlines tracking travelers’ every move, rail companies must track schedules,freight contents, and train and track maintenance, while port authorities must have realtime insight into transport shipments, assets, and personnel. Keeping these systems
running nonstop is crucial to operations and protecting customer and business-critical
data are top priorities for executives in this industry.
The complexity of travel and transportation businesses brings to light othervulnerabilities in the development of business continuity plans. For example, when anatural disaster such as a hurricane strikes, schedules can be thrown off, systems can go
down, and how an organization recovers from the disaster can often affect a customer’slong-term perception of the company.
Keeping airplanes in flight, trains on schedule, and cargo ships afloat – the travel andtransportation industry literally does not stop moving. And neither can the criticalbusiness systems that keep the industry buzzing. For these organizations, business
continuity means meeting consumer expectations of availability by keeping operations
running smoothly at every point of their journey.

Highly resilient or highly exposed: Continuous availability in high-stakes industries /4

CONTINUOUS DATA PROTECTION IN THE
ALWAYS-TRANSACTIONAL FINANCIALSERVICES INDUSTRY
In today’s global economy, “always on” literally means always transactional, and thebanking and financial services industry feels this pressure daily. Digital transformation
for the financial services industry requires modernizing and automating IT
infrastructures, while also ensuring the highest quality of customer experience throughthe constant availability of banking apps.
And as is the case in every industry, data breaches can be a devastating blow. The Equifax
breach of 2017 compromised the personal data of 145 million people in the United States,exposing information ranging from birthdates to driver’s license numbers to social
security numbers. 3 Events like these impact revenue and reputation, leaving customers
reeling as they lose trust in organizations’ ability to keep their data safe.
As part of a digital transformation journey, incorporating a business continuity plan thatkeeps up with innovation and customer expectations will be critical for financial services
organizations. With newer technologies such as cryptocurrency and artificial intelligence(AI), continuous data protection with enhanced monitoring and alerting is critical forbanking and financial institutions as new avenues for hackers to attack are introduced.

Highly resilient or highly exposed: Continuous availability in high-stakes industries /5

ENHANCING APP USER EXPERIENCES
WITH HIGH AVAILABILITY
In today’s experience economy, it’s all about the customer. And customers expect
access to what they want, when they want it. Frustrations mount if they can’t order theirgroceries for curbside pickup or share their latest selfie with just the right filter applied.
And voices are louder online – social media offers the perfect venue to share any and all
experiences (mostly bad), via tweets, online reviews, and Reddit posts.
The sheer amount of data in the technology sector can be mind boggling. Just consider:6,000 tweets are sent per second,4 300 hours of video are uploaded to YouTube every
minute, 5 and 3.5 billion Google searches are performed per day.6 And if these apps aren’t
available, users are sent into a frenzy.
The backbone of customer experience is now dependent on data availability rather
than solely serving up quality products. These experiences, largely driven by tech firms
and their applications, can be just as valuable, if not more so, than tangible products.
Ensuring your business is always on for customers is vital, and why ensuring downtime
does not occur with continuous data protection is critical to any technology company’s IT
strategy.

Highly resilient or highly exposed: Continuous availability in high-stakes industries /6

DATA SECURITY A TOP CONCERN FORHEALTHCARE IT PROFESSIONALS
Data is a key asset in every healthcare organization – patient information and history candetermine course of care and provide important insights into a diagnosis. And, according
to a survey by Health Data Management (HDM), security remains the top concern
for healthcare IT professionals as they increase efforts to protect patients’ healthinformation and defend against cyberattacks. In its survey of healthcare IT executives,
HDM found that a full 93% stated that protecting health information and data security
was either extremely or very important.7
With privacy laws and compliance regulations also becoming increasingly stringent,
protecting patient data isn’t a nice to have – it’s a must. Innovation in modern healthcare
requires keeping up with technologies on the front lines for patient care as well as behindthe scenes for data protection.
When it comes to ensuring continuity of operations, healthcare IT professionals depend
on solutions that keep the doctor’s office, emergency room, or hospital operational at alltimes. Because if a healthcare system or application goes down, it really can become alife or death situation.
Patients are the number one priority of healthcare professionals, making it unacceptableto cease care when a natural or manmade disaster strikes. With high availability
technology, healthcare organizations can be confident that they will be “always on” toprovide patient services when needed.

Highly resilient or highly exposed: Continuous availability in high-stakes industries /7

ACHIEVE TRUE BUSINESS CONTINUITY WITHCONTINUOUS AVAILABILITY SOLUTIONS
No matter the industry, every single company has systems and applications that must remain operational. To protect
them, IT teams often rely on technology designed to minimize downtime and data loss when an outage inevitably occurs.
Arcserve Continuous Availability technology does just that – it ensures business continuity with proven technologies
that have one common purpose: to keep your business up and running, and operational. Powered by asynchronous
replication technology, Arcserve Continuous Availability is the only solution that delivers high availability, combinedwith heartbeat-powered automatic failover, and continuous data protection for applications and systems on-premises,remote, and in the cloud. Achieve true system and application availability:

Replicate data in real-time and move fromrecovery time and point objectives (RTOs andRPOs) to continuous protection.

Deliver automatic failover, triggered byheartbeat technology to eliminate the time fromdetection to mitigation.

Journal-based technology replicates byte-levelchanges at the file, application and full systemlevels so you can rollback to any point in time andrestore as it was pre-failure.

Support physical and virtual servers, andcloud environments with encryption and nondisruptive testing to increase your TCO.

When downtime happens, every moment counts. Achieve constant uptime for peace of mind with
Arcserve Continuous Availability.
References
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How to neutralize the impact of ransomware, https://www.manufacturing.net/article/2019/05/how-neutralize-impact-ransomware
Air traffic by the numbers, https://www.faa.gov/air_traffic/by_the_numbers/
Top Bank Tech Trends for 2018, https://www.americanbanker.com/slideshow/top-bank-tech-trends-for-2018
Internet Live Stats, https://www.internetlivestats.com/twitter-statistics/
YouTube by the Numbers: Stats, Demographics & Fun Facts, https://www.omnicoreagency.com/youtube-statistics/
Internet Live Stats, https://www.internetlivestats.com/google-search-statistics/
Providers and Progress: Baby Steps for Healthcare’s Top Challenges, Health Data Management, accessed 5/13/2019.

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