Photograph by Kishin Shinoyama

Photograph by Collier Schorr

Photograph by Yasutomo Ebisu

Photograph by Akinori Ito

MEDIA KIT
2024
Photograph by Miguel Flores Vianna

Shueisha Inc. all rights reserved.

Photograph by Johnny Dufort

Photograph by Collier Schorr

About T JAPAN【U.S. edition】

Photograph by Rahim Fortune

T JAPAN is the Japanese version of T: The New York Times
Style Magazine, which is available as part of The New YorkHEAD OF THE
CLASSTimes Sunday newspaper. T: The New York Times Style
Magazine is distributed 11 times per year and reaches
approximately 4 million affluent readers.
It features articles that are underpinned with abundant
intellect and insight, and it is regarded as one of the mostinfluential magazines in the United States. T JAPAN
contains articles that are selected and translated from

Fashion’s
rebellious
take onback-to-schoolclassics
Men’s Fashion
September 10, 2023

the U.S. edition, as well as original Japanese content.
All articles, which cover topics like fashion, beauty, art,

October 22, 2023

architecture, food and travel, are imbued with a distinct

THE
NEW YORK
TIMES
STYLE
MAGAZINE

style. The magazine conveys the “now” in the world
and in Japan from a truly global perspective.

The New York Times Company all rights reserved.
Annette Bening Miuccia Prada Henry Taylor【Japanese edition】

Frequently updated
distribution destinations
T JAPAN has a domestic circulation of 200,000, more than any other free luxury magazine
in Japan. It is delivered directly to readers who have a keen intellectual curiosity and who
seek information on sophisticated lifestyles and products of true value.
-Approximately 180,000 copies are delivered to Asahi Shimbun readers in the Tokyo area,
Kansai and Nagoya, who have an average annual household income of 15 million yen or
more. (We have been expanding to include locations such as Aoyama, Azabu, Shirokane,
Takanawa, Seijo, Kojimachi, Den-en-chofu, Futako-tamagawa and the central areas ofTokyo, the Osaka-Kobe area, including Ashiya and Sumiyoshiyamate; Kakuozan,
Hoshigaoka and Yagoto in Nagoya.)-Approximately 20,000 copies are delivered to prime customers of Shueisha’s official
fashion mail order website, HAPPY PLUS STORE.
-Copies are also placed in luxury brand shops, exclusive clubs, guest rooms
and lounges in the highest class hotels around Japan. (These include the Imperial Hotel,

Photograph by Miguel Flores Vianna

Andaz Tokyo, Academy Hills, Eiraku Club, The Prince Gallery Tokyo Kioicho,
Palace Hotel Tokyo, Conrad Tokyo, Park Hyatt Tokyo, The Peninsula Hotels.)Shueisha Inc. all rights reserved.
Photograph by Akinori ItoT : The New York Times Style Magazine Japan Chief Editor

Fumiko Yamaki

When asked to describe what they like about T JAPAN, most readers will say something like,“You can read articles that you can’t find anywhere else”. In a digital society,where information tends to become more uniform the more you follow your tastes,
T JAPAN is like a personal gift arriving on your doorstep four times a year. Turning the pages islike opening a luxury treasure box adorned with beautiful, dream-like clothing andjewelry and packed with exciting articles covering such topics as culture, architecture,and technology that will stimulate your aesthetic and intellectual curiosity.
Our style of introducing carefully curated “stories” that only authentic voices can tell,
all underpinned by a global perspective, has earned us enormous trust from readers
who lead affluent lives. We hope that you will take advantage of T JAPAN's unique approach andhigh-quality visuals to deliver the value of your products and services to our readers
who have an “insatiable appetite for the real thing”.

PROFILE
After working in the editorial
department at non-no, Fumiko
worked as chief editor of the
fashion magazines MORE and
UOMO, and joined the T JAPAN
editing department in 2017. In
July 2020, she succeeded
inaugural chief editor Hidemi
Uchida to become T JAPAN’S
chief editor. She also currently
works as the head of both Editing
Department No. 8 (SPUR,
MAQUIA and T JAPAN) and
Editors’ Lab.

Deputy Editor Ogoto Watanabe

Deputy Editor Natsue Hanawa

Deputy Editor Yoko Yakushijin

In charge of fashion, watches, jewelry, beauty,
food, and fortune-telling

In charge of fashion, watches, jewelry, art,
culture, and entertainment

In charge of fashion, watches, jewelry,
beauty, travel, and wine & liquor

After working in the editorial department at non-no andserving as deputy editor of SPUR, she has been
involved with T JAPAN since its launch in 2015.
She studied advanced ethics studies and conflict
resolution studies at Kumamoto University Graduate
School between 2013-2014.
She is now the T JAPAN office manager.

After working in the editorial departments at non-no
and SEVENTEEN and serving as chief editor of non-no,
she moved to the editorial department of T JAPAN
in 2020. She currently holds the concurrent posts ofdeputy section manager in Editorial Department No. 8
and Editors’ Lab.

After working in the editorial departments at MORE
and BAILA and serving as chief Web editor
and printed edition chief editor for MORE,
she moved to the editorial department of T JAPAN
in 2023. She currently holds the concurrent post of
office manager of Editors’ Lab.

About T JAPAN content development ––“Conveying the creator's thoughts andstories behind the real thing”
Based on a unique perspective unrivaled by other magazines,
in addition to introducing carefully selected top-drawer items, we capture and deliver to readers
an abundantly creative worldview that can only be generated by truly valuable items.

Fashion

A LIBERATING EMBRACE

Jewelry

Watch

Art

(November 27, 2023 edition)(September 27, 2023 edition)

A RARE GLOW

THE COSMIC METRONOME

DELIGHT IN THE COSMOSInterview

Interview

Business

Food

MIUCCIA PRADAREI KAWAKUBOTHE GREAT LIBERATORA NEW FORMULA FOR LUXURY

WHAT MAKES A RESTAURANT(November 27, 2023 edition)(October 28, 2018 edition)（June 1, 2023 edition）

Kering Group Chairman and Chief Executive
Officer François-Henri Pinault(September 27, 2022 edition)(June 1, 2023 edition)(November 27, 2023 edition)

Who Reads T JAPAN?
T JAPAN readers are “wealthy people endowed with intellectual curiosity”,
who live in major urban centers andhave an average annual household income of about 13.5 million yen.

Profile of T JAPAN Readers
Average age: 50 years old■ Female / Male = 7 1 % : 29%■

Home ownership rate76%

condominiums 32%, detached houses 44%

Business managers, directors, managers,
physicians, lawyers and other persons inexecutive positions account for

30%

Average total value of owned assets
Savings, stocks, bonds, etc. 55 million yen
Land or real estate
70 million yen

Credit card ownership

72% of readers

conduct investment.
Of those, 26% invest

10 million yen or more.

54%
Platinum & Black 10%
Gold or higher

Department store’s direct sales customers

Criteria for purchasing products
High-quality products even if they cost more.
High-quality products that can be used for a long time.
A trustworthy brand in terms of tradition, reputation and the like.

74%
55%
33%

20%

Shinjuku Isetan, Nihombashi Mitsukoshi,
Nihombashi Takashimaya, Ginza Matsuya, etc.

Average car purchase budget
5 million yen or more 33%( From the T JAPAN September 27, 2023 edition and September 27, 2022 edition readers survey)

T JAPAN readers have,“Unlimited intellect, sensitivity, and material desire”
Highly interested in fashion, art, and cultureIntellectuals who seek information that cannot be foundin other magazines or social networking services● They have the ability to discern the authenticity, and the purchasing power to get it●

Average age

50 years old●“I have always been interested in Kabuki and have even goneto watch it in the theater. On reading the interview withthe young actor, I felt a strong desire to go and watch it again.
The photos of the Preface to the “Kokin Wakashu” (A Collection ofAncient and Modern Japanese Poetry) were amazing. I haven’t
visited any exhibitions at all recently due to COVID-19, but reading
T JAPAN inspired me to experience and appreciate beautiful
artworks. I lose track of time reading through all of the intriguing“For the first time in a long time, I was excited to reada magazine featuring so many high-brand productsthat one rarely sees in recent Japanese magazines.”“I look forward to staying at home and leisurely reading each issue
in my garden on Sunday afternoons. I appreciate the beautiful
photographs and topical interviews. With other magazines,
I just skim through at the library, but T JAPAN is one of the few goodmagazines that I can enjoy for a whole month. I like it because it is lightenough to hold in my hand and read it in a hammock in the garden.”“Recently I haven't been interested in owning things,
but I simply enjoyed looking through a luxury magazine
for the first time in a while and was thrilled by the beautiful
products and articles. For the first time in a long time,
I felt like I wanted to hold Cartier jewelry, Mikimoto pearls,
CHANEL clothes, and Versace dresses in my hands! ”“As I am interested in fashion, while my husband
is interested in AI, and our common interest isart, we are both fascinated by T JAPAN.”“As somebody who loves the printed word, I read articles
on fashion, watches, food and beverages that interest me.
I used to be satisfied with the jewelry and watches that my parents
gave me, but now that I have an inheritance, I would like tothink about the pleasure of buying things for myself.”

Most expensive item purchased in the past year
[Land on a remote island] [New Mercedes C-class car] [Lexus] [Hermes Kelly] [CHANEL Matelasse][Van Cleef & Arpels earrings] [Rolex watch] [Bespoke shoes] [John Lobb shoes] [Fully customized MacBook]（From the T JAPAN September 27 edition readers survey）

T JAPAN's Tie-up Ads
Be sure to make use of T JAPAN's sophisticated and exclusive page designs.

1 Celebrity tie-up : T JAPAN hijack plan ＜ 1 company per edition ＞

T JAPAN produced pamphlet in magazine style packaged with 4C4P +T JAPAN web placement + external linking : G 9,000,000 yen + celebrity appointment fee (including production fee)*Commitment to celebrity tie-up (subject to company review) *We may not be able to accept orders depending on the contract conditions. *Packaged with 200,000 distributed copies.
*The packaged pamphlet is produced by the editing department. Please leave the materials, size, etc. up to the discretion of the editing department.
*Tie-up articles in the magazine are also reproduced on T JAPAN web. “Promotional Content” label will be included.

2 T JAPAN regular tie-up plan

Example

4C2P tie-up : advertisement placement fee
G 4,000,000 + production fee G 1,000,000

T JAPAN magazine tie-up ad(June 1, 2023 edition, Toho Co.,LTD.)
Promotional Content

3

Column 1P tie-up plan

Love inEvery Note

2021年にトニー賞の最優秀作品賞など10部門の受賞に輝いた『ムーラン・ルージュ！
ザ・ミュージカル』。
待望の日本初公演でサティーン役に選ばれた
平原綾香の新境地とは。

4C1P tie-up + T JAPAN web placement + external linking : G 3,000,000 (including production fee)

バズ・ラーマン監督が手がけた映画『ムーラン・ルージュ』「小学校 1 年生から高校 2 年生までクラシックバレエを習っ

キッドマンが歌とともに綴る恋物語。この夏、『ムーラン・ルていたのですが、望海さんと同じバレエ団で一緒に踊っていージュ！ザ・ミュージカル』でその世界が再現される。2018

たんです。先日、ラジオでご一緒した際にもその話で盛り上

年のボストン公演を皮切りに、NYブロードウェイ、オース

がりました。これから長い公演になるので、ダブルキャスト

トラリア、ロンドン、韓国などを経てついに日本へ。世界基ってすごく大事。望海さんとでよかったなと思いました。芳

準のオーディションにより、ヒロインのサティーン役を射止雄くんとは初めて会った日から、芳雄とアーヤと呼び合うほめたのが平原綾香。シンガーソングライターやサックス奏者

ど仲良しに。甲斐さんとは今回が初めてなので楽しみです」
ミュージカル作品はコンサートとは違う緊張感があるという平原。

ル俳優としても経験を重ねてきた
彼女の新しい挑戦となる。

私が 歌っている意 味は何か。
それを教えてくれたのは
傷ついた人たちでした「先日、衣装のフィッティングやクリエイティブチームに会うため
オーストラリアに行ってきました。

を洋服を脱ぐように脱ぎ捨てるジ
ことにしています。何カ月もその役を演じていると、没頭しくサティーンになれるかどうかを心配していたのですが、少すぎてしまい、気づかないうちに役を引きずってしまうことしラクになれた気がしました」

があるので。以前に舞台でキャロル・キングを演じたときにアメリカ人作家のクリスチャンが恋焦がれるのは、ナイト
クラブ〝ムーラン・ルージュ〟の花形スターであるサティーン。求愛の場面で歌われるのが「エレファント・ラブ・メドない」、a-ha「テイク・オン・ミー」などヒットソングをマ*Photographic materials should have resolution of 350dpi, up to 7 million pixels, and around 20MB of data volume per photograph.
Please consult for details. *In the case of a 1P tie-up, the photograph is placed facing the article. *Contents and photographs will be subject to prior review.
*Tie-up articles in the magazine are also reproduced on T JAPAN web. “Promotional Content” label will be included.

くれた。

ィーンをつくるから〟ということ。それまでは観客が思い描レー」だ。エルヴィス・プレスリー「好きにならずにいられ友人から〝アーヤだってことを忘れて見ていた〟と言われたことがうれしかったので、サティーン役でもそうありたいと思いますが、終わったら毎回脱ごうと思っています（笑）
」
今年は平原にとってデビュー20周年でもある大切な年。
2015年に自身が立ち上げた「平原綾香 Jupiter 基金」のた

ッシュアップ。
世代を超えた数々の名曲を歌いこなしていく。

めのチャリティコンサートはずっと継続している。

「オーストラリアのパースで行われていた公演を観てきまし「団体をあえて決めずに、毎年いま必要としているところにた。誰もが知っている楽曲なので、観客は一緒に口ずさんだ

寄付させていただく活動をしています。自分が歌っている意

りして大盛り上がりでしたね。約70曲におよぶヒット曲を２

味とは何だろうと考えたときに、それを教えてくれたのは傷〜４小節単位で歌っていくのは私もすごく楽しみです」

ついた人々だったんです。世界中で起こっている問題を解決

オリジナルのサティーンをつくり上げることに向き合う平原。今回の役づくりに関しては秘めた思いがあるという。

するには、まず自分の手の届く範囲から。父も寄付活動をしていて、その姿を見ていたので、私も続けていきたいです」「オーディションが実施されたのは、父が亡くなってまだそ平原綾香（ひらはら・あやか）

れほど月日がたっていない時期でした。劇中、サティーンは「Jupiter」
でシンガー
東京都出身。2003年にソングライターとしてキャリアをスタート。
「平原
サックス奏者でもある。2015年には綾香 Jupiter 基金」を設立。ラグビー W 杯
2019開幕戦では国歌独唱を務めた。デビュ
ー以来、シングル39枚、アルバム24枚を発表し、ツアーを重ねている。
『オペラ座の怪人』の続編舞台『ラブ・ネバー・ダイ』
やキャロル・キングの半生を綴った
『ビューテ
ィフル』
『
、メリー・ポピンズ』
といったミュ
ージカルにも出演するなど幅広く活躍中。

病と戦いながらも自分の夢を最後まで全うするという強さを

コート￥875,600／トッズ・ジャパン(トッズ)¡0120-102-578
首に巻いたコサージュ／
スタイリスト私物

見せますが、私はそこに父の姿を重ね合わせていました。彼はサックスプレーヤーでしたが、痛いとも苦しいとも言わずに、最後まで演奏していたからです。本当にかっこいい姿を家族に見せてくれていたのかもしれませんね。サティーンが息絶える間際、クリスチャンに私たちの物語を書いてほしいと頼むシーンがあります。ここには特に思い入れがあって、父と、闘病生活を支えた母、ふたりのことを考えながら、こCOURTESY OF TOHOIn this plan, a tie-up article is compiled with photographic materials and releases provided by the client.
4C1P tie-up + T JAPAN web placement + external linking : G 2,500,000 (including production fee)
4C2P tie-up + T JAPAN web placement + external linking : G 4,500,000 (including production fee)

独自の乗りきり方があると教えて「舞台を降りたら、演じていた役
ェスチャーをしてから楽屋を出る

そこで言われたのは、〝綾香のサテ4 Quick tie-up plan with provision of materials

しょう ま

共演者たちとのハーモニーもこの作品の大きな魅力だ。

イトクラブを舞台に、俳優ユアン・マクレガーやニコール・として活躍する一方、ミュージカ

By Michino Ogura
Photograph by
Makoto Nakagawa
Styled by Tomoko Iijima
Hair by Takuya Sugawara
Makeup by Masayo Tsuda
at Mod’s Hair

*Photography is 1 product shot without models. *Photograph is placed facing an article.
*Tie-up articles in the magazine are also reproduced on T JAPAN web. “Promotional Content” label will be included.

愛の力は歌 声が 連れてくるには井上芳雄と甲斐 翔 真のダブルキャストが発表されている。

の公開から22年がたつ。絢爛豪華な美術に彩られたパリのナの経験を私も残したい、この作品に私も何かを捧げられたらいいなと思っています」の ぞ み ふう と

もうひとりのサティーン役には望海風斗、クリスチャン役『ムーラン・ルージュ！ザ・ミュージカル 』
1899年のパリが舞台。芸術家を志すボヘ
ミアンや貴族、遊び人が夜な夜な集うナ
イトクラブ＂ムーラン・ルージュ＂。
『ムー
ラン・ルージュ！ザ・ミュージカル』
は、その花形スターであるサティーンと、彼
女と激しい恋に落ちたアメリカ人作家クリスチャンの物語。19世紀にオペレッタを創始したオッフェンバックからローリ
ング・ストーンズ、
レディー・ガガまで、人々に親しまれた楽曲の数々をちりばめたラグジュアリーなミュージカルに。贅を尽くした舞台美術や衣装も必見。
https://www.tohostage.com/moulinmusical_
japan/index.html(September 27, 2022 edition, Breguet)

The Queen’s Luminous

Promotional Content

Shimbun package plan
5 Asahi
Simultaneous tie-ups in the Asahi Shimbun main paper (T JAPAN planning and production) and
T JAPAN magazine are also possible.

*Conditional on placement of a tie-up of 4C1P or more in the magazine and placement of at least the same value as the magazine in Asahi Shimbun.

黒 のクレール

Timekeeper

ブレゲのレディスウォッチの傑作である「クイーン・オブ・ネイプルズ」。このメゾンの創設者アブラアン―ルイ・ブレゲが、ナポレオンの妹でナポリ王妃となったカ
ロリーヌのために1810年に創作した世界初の腕時計に想を得たものだ。シリーズ
最新作は、非常な高温で繰り返し焼成す
る稀少な技＂グラン・フー＂エナメルで仕上げられた艶やかなブラックダイヤル。
シルバーのパウダーを重ねたブレゲ数字のインデックス、 6 時位置に燦然と輝く
ペアシェイプ ダイヤモンドが漆黒に鮮やかに映える。明るく澄んだ黒はシックでありながらモダンで、知的な印象を醸す。薄型の自動巻きムーブメントの軽やかなつけ心地も快適。
（左ページ）
ジャケット￥179,300・
コート￥223,300／トッズ・ジャパン（トッズ）¡0120-102-578
イヤリング〈K18WG、ダイヤモンド、
モルガナイト〉￥3,696,000・リング〈K18WG、ダイヤモンド〉（右ページも同じ）￥2,673,000・時計
クイーン・オブ・ネイプルズ 8918
〈36.5×28.45㎜/K18WG、
ダイヤモンド総計約1.024ct、
グラン・フー エナメルダイヤル、
自動巻き、パワーリザーブ45時間、サファイア・ケースバック、
ファブリックストラップ〉￥5,137,000／（ブレゲ）
ブレゲ ブティック銀座☎03（6254）
7211
https://www.breguet.com/jp

1810年、
ナポリ王妃のためにブレゲが制作した世界初の腕時計─。
その歴史を今に受け継ぐ名作「クイーン・オブ・ネイプルズ」に
黒の魅力と品格を極めた新作が登場。
漆黒のエナメルダイヤルから知的で洗練されたオーラが放たれる。
By Hiroko Naruse
Photographs by Masanori Akao
Styled by Tomoko Iijima
Hair & Makeup by Ryoki Shimonagata
Model by Nel Sitek

Cautions
Based on the advertising acceptability standards of The New York Times Company, we may refuse placement of tie-up advertisements. Moreover, we may request that page contents and design be changed according to thatcompany’s policy. ● We cannot accept any designations concerning page allocation (front matter, facing an article and adjacent articles, etc.). Please leave to the discretion of the editing department. ● There is no lifting of tie-up ads
to the T MAGAZINE home country version. ● We will always print “Promotional Content” and surrounding lines on the pages. ● Throw-in pamphlet jointly packaged with the main magazine (up to 300g) tie-up ads can also be conducted.
●*This information is current as of November 2023. Contents may be subject to revision. Please check the latest conditions for placing tie-up ads with the marketing staff before making your proposal.

Information on T JAPAN advertising
Paper version

Advertisement Placement Fees

Special System Price Chart

Advertisement Placement Fees

Advertisement Size

Back cover gatefold (4p)￥10,000,000

Contact us for details.

Back cover￥ 3 , 0 0 0 , 0 0 0

2 7 9 ×2 0 0 m m

Inside cover gatefold (4p)

￥ 9 , 0 0 0 , 0 0 0

Contact us for details.

Inside cover spread￥ 4 , 5 0 0 , 0 0 0

2 7 9 ×4 2 0 m m

Spread following inside front cover spread￥ 4 , 3 0 0 , 0 0 0

2 7 9 ×4 2 0 m m

Inside back cover￥ 2 , 0 0 0 , 0 0 0

2 7 9 ×2 1 0 m m

Four-color full page facing table of contents￥ 2 , 2 0 0 , 0 0 0

2 7 9 ×2 1 0 m m

Four-color full page

￥ 2 , 0 0 0 , 0 0 0

2 7 9 ×2 1 0 m m

Letter 4P¥9,000,000

4C postcard¥2,000,000

1C postcard¥1,500,000

Magazine cardboard 1P(includes paper cost)¥2,400,000

Laminate 4C 1P(includes paper cost)¥3,400,000

Annual discountOnly advertisers applying for one-year contracts are eligible for the following discounts.
3P to 7P … 10% discount 8P or more … 15% discountTie-up
In addition to the placement fee, production fee of 500,000 yen per page is charged.

Joint packaging plan
T JAPAN can be packaged together with catalogs, pamphlets and so on.
Fee per package: 1 copy up to 200 grams: 100 yen. For packages weighing in excess of 200 grams,
an additional fee of 1 yen per gram will be charged. Orders can be accepted up to 300 grams.
● Area can be selected in units of the Asahi Shimbun dealers that deliver T JAPAN.
● Minimum number of copies: 5,000● Possible dimensions: T JAPAN size or smaller. Thickness 10 mm or less, up to weight of 300 grams.
●* This plan is conditional on placing ad space of 1 page or more in the edition concerned. * Please apply by 40 days before the sale date.
* Since some materials, etc. cannot be jointly packaged, prior submission of a number of samples is required.
* The contents of jointly packaged items will also be subject to prior review. *Competition will not be excluded.

Please contact us for sizes.

Tie-up Schedule
Order

Orientation

Photographic shooting

Proofreading

Final proofreading

Up to 3 months
before issue

Up to 2.5 months
before issue

Up to 2 months
before issue

Up to 1 -1.5 months before issue

Up to 1 month
before issue*Text proofreading: Once. Color proofreading: Once.
More than that will require consultation.

2024 issue and deadline dates (scheduled )2 0 2 4, N o .1

2 0 24, No.2

2 0 24, No.3

2 0 24, No.4

Women's Fashion

Design & Luxury

Women's Fashion

LuxuryPublication Date

M o n . , M a r. 25

Sat.,Jun.1

F r i . , S e p. 27

We d . , N o v. 2 7Advertisement Application

F r i . , F e b .9

F r i . , A p r.12

We d . , A u g .1 4

We d . , O c t .1 6

Final proofreading

Wed.,Feb.28

T h u . , M ay.9

F r i . , A u g . 30

Fri.,Nov .1

Issue Number

JAPAN TIME

T JA PA N w e b

https : // www.t japan.jp/

Information about advertising and tie-up options on T JAPAN WEB is given separately.
Contact the following Shueisha ADNAVI website for details.

https://adnavi.shueisha.co.jp/contact/

INQUIRIES

Advertising Sales Division, Shueisha Inc.
2-5-10 Hitotsubashi, Chiyoda-ku, Tokyo, 101-8050, Japan

Phone : +81-3-3230-6200

Fax : +81-3-3221-7167