March 31, 2022
Nippon Television Holdings, Inc.
(Ticker: 9404, First Section, Tokyo Stock Exchange)
Notice Concerning Purchase of Shares of Murayama Holdings Inc.
Nippon Television Holdings, Inc. (the "Company") has purchased all shares of
Murayama Holdings Inc. as of March 31, 2022, with details as follows.
1. Purpose of this Transaction
The Nippon Television Holdings Group allocated in its Medium-Term
Management Plan 2019 - 2021 an investment budget of JPY 100 billion. Throughaggressive strategic investments driven by the theme “More than just TV,” theCompany has offered a wide spectrum of content and services that enriches lives withvideo content, events, life and health-related businesses and the like to evolve into acomprehensive content company. Murayama Holdings Inc. is a leading figure in thespecial interior design and display construction industry who celebrates the 120thanniversary of its founding this year and boasts a solid client network. On thisoccasion, the Company deemed that welcoming Murayama Holdings Inc. into theconsortium will contribute to the increase in corporate value for the entire Group,and decided on the share purchase.
2. Overview of Murayama Holdings Inc.
1. Company Name

Murayama Holdings Inc.

2. Headquarters

3-2-24 Toyosu, Koto-ku, Tokyo, Japan

3. Representative

Toshihiko Yagura, Representative Director, President

4. Details of Business

Planning, design, supervision, production andconstruction of displays and events

5. Capital

JPY 100 million

6. Date of Establishment

June 21, 2017

7. Major Shareholder, Ratio

Rising Japan Equity, Inc., 100%13. Overview of Relationship with Murayama Holdings Inc.
There are no capital and personal relationships to be noted between the Companyand Murayama Holdings Inc. and between their officials and related companies.
4. Schedule
1.

Date of Share Transfer

March 31, 2022 (today)

5. Outlook
The effects of this transaction on the results of the consolidated financial
performance is expected to be immaterial.
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Reference Material
To the Members of the Media
Press Release
March 31, 2022
Nippon Television Holdings, Inc.
Notice Concerning Purchase of Shares of Murayama Holdings Inc.
Nippon Television Holdings, Inc. (the “Company”) announces the following
upon its purchase of all shares of Murayama Holdings Inc., a leading company in thespecial interior design and display construction industry, as of today.
Reason for Share Purchase
The Nippon Television Holdings Group (the “Group”), with certified
broadcasting holdings company Nippon Television Holdings, Inc. and Nippon
Television Network Corporation at its core, is comprised of 52 subsidiaries and 32
affiliates (as of December 2021). Content production is the Group’s greatest expertise,
which it leverages fully to maintain operating foundations across a vast realm ofbusinesses that include television broadcasting, video streaming, movies, events, andmerchandise sales.
In the Medium-Term Management Plan 2019 – 2021 set forth in 2019, JPY 100billion was allocated for aggressive investments under the theme “More than just TV”
for the Company to offer a wide spectrum of content and services that enriches lives
with video content, events, life and health-related businesses and the like in an effort
to evolve into a comprehensive content company.
Murayama Inc. (“Murayama”), a wholly owned subsidiary of Murayama
Holdings Inc., is a leading figure in the special interior design and display constructionindustry who celebrates the 120th anniversary of its founding this year and boasts asolid client network. Its illustrious track record spans sporting events, government andpublic agency events, exhibitions, amusement facilities (theme parks) and more.
We understand that simultaneous to COVID-19 making digital content more
readily available, consumers are increasingly interested in experiential consumption,or the purchase of a service because of the experience it provides. Events businesses,
in particular those that make the viewing of sports and concerts possible, can beexpected to reevaluate the value of “in-person” experiences as digitalization spreads
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across societies and offers a completely different way of doing things. We believe
welcoming Murayama into the Group raises the corporate value of the entire
consortium.
Expected Synergies
The Group expects synergies that will contribute to business growth for the twoentities as the Company combines its content production and event planning andexecution expertise with Murayama’s prowess in designing and creating special
interiors for sporting and other events as well as amusement facilities. The Company
plans to set up a collaboration committee that aims to materialize such synergies goingforward.
The Nippon Television Holdings Group’s Growth Synergies:
1. The Group will become a one-stop shop events business whose spectrum ranges
from planning to production, design, construction, execution, supervision andeven casting.
2. By designing the interiors of the commercial real-estate properties the Group
promotes, we can expect value-added to increase and business synergies tomaterialize.
3. We will endeavor to bolster our value chain and ensure that it takes into accountthe increase in demand of in-person experiences and experiential consumption.
Murayama’s Growth Synergies:
1. Murayama is the industry’s number one when it comes to (i) decorating andsetting-up venues for sporting and other events; (ii) special installations foramusement facilities; and (iii) government and public agency events. Leveraging
the synergies borne out of coming together with the Group, we will aspire for evengreater exponential growth to further solidify our number one position.
2. By tapping into the Group’s creatives and their planning, production, marketing,and staging prowess, a high value-added and one-stop operation becomes possible,
yielding revenue and profit growth.
Overview of Murayama Holdings Inc.
Company Name:
Murayama Holdings Inc.
Headquarters:
3-2-24 Toyosu, Koto-ku, Tokyo, Japan
Date of Establishment:
June 21, 2017
(Murayama Inc. established August 8, 1902)
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Capital:
Representative:
Main Businesses:
Website:JPY 100 million
Toshihiko Yagura, Representative Director, President
Planning, design, supervision, production andconstruction of displays and events
https://www.murayama.co.jp---End---5