A BETTER BAY AREA STARTS WITH

your vote

Vote by June 2 #GOOGLEIMPACTCHALLENGE
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Bay Area Impact Challenge

Community Advisors

The Impact Challenge invited nonprofits to share
their bright ideas for a better Bay Area. An impressiveroster from fields like education, housing, youth
engagement and more came to participate. A panel ofcommunity advisors helped review their submissions,and now everyone can vote for the winners.
Learn more about each nonprofit and theircauses. Vote for your favorite four. The winners
will receive a $500,000 grant, support from
Google, and access to co-working space to bring
their ideas to life. In total, 25 organizations will
receive funding to help create a better Bay Area.

Honorable Aida Alvarez
Chair, Latino Community
Foundation and Former
Administrator, US Small
Business Administration

Teresa Deloach Reed
Fire Chief City of Oakland

Jacquelline Fuller
Director, Google.org

Secretary
Norman Y. Mineta

Former Mayor of San Joséand Former US Secretaryof Transportation

Reverend
Cecil Williams

Founder and Minister ofLiberation, Glide Memorial
United Methodist ChurchBarry Zito

Major League BaseballPlayer and Philanthropist

A BETTER BAY AREA STARTS WITH

Beyond 12

Coaching students to thrive in college and beyond

more graduation caps
VOTE

Beyond 12

Nationally, only 8% of students from low-income
backgrounds earn a degree by their mid-20s1, and theBay Area numbers are equally startling. Beyond 12 willdevelop the next generation of MyCoach, a mobile
app that helps low-income students navigate thepath to college and stay on track once they arrive,
significantly enhancing graduation rates. MyCoachwill reach over 10,000 Bay Area college students
by 2018, and a projected 65% of those students will
earn a degree within five years of entering college.

1

http://www.postsecondary.org/last12/221_1110pg1_16.pdf

A BETTER BAY AREA STARTS WITH

families reading together
VOTEBring Me a Book

Bring Me a Book

Supporting early childhood literacy through books andonline community
Children from low-income families in the Bay Area
hear 30-million fewer words2 than their peers by age
four, and there is only one book for every 300 children3
in their community. Families that read together every
day radically change this outcome. The Digital4Literacy
project will give kids access to digital books, in
multiple languages, while creating a supportive online
community for parents and caregivers. Over threeyears, Bring Me a Book will expand to create a literacy
ecosystem in Alameda and Santa Clara Counties
for 432 preschoolers and their families, providingthem with up to 40,000 eBooks and learning apps.

23

http://centerforeducation.rice.edu/slc/LS/30MillionWordGap.html
http://www.huffingtonpost.com/carol-j-carter/why-arent-low-income-stud_b_2909180.html

A BETTER BAY AREA STARTS WITH

high school
entrepreneurs
VOTEBuild

BUILD

Empowering high school kids throughentrepreneurship
Approximately 20,0004 Bay Area high school students,
roughly one in four5, drop out of high school eachyear, collectively costing society an estimated $5.84
billion6 over the course of their lifetime. BUILD
actively works to increase high school graduation
rates for at-risk youth with a four year entrepreneurialprogram. Students develop and run a business, gain
confidence, academic support, and mentorship. Over
five years, BUILD will scale 300% to reach 3,000 Bay
Area students, producing 1,125 additional graduates
each year ready for college and the working world.

456

http://www.cpec.ca.gov/OnLineData/OutreachResults.asp
http://www.cpec.ca.gov/StudentData/HSGradReport.asp?Area=RegionE
http://www.northeastern.edu/clms/wp-content/uploads/The_Consequences_of_Dropping_Out_of_High_School.pdf

A BETTER BAY AREA STARTS WITH

fresh sta rts
VOTE

Center for Employment
Opportunities

Center for Employment Opportunities

Providing jobs and support for formerly
incarcerated people

Over 12,000 Bay Area residents were imprisoned in20137. About 64% of people who leave prison return
within three years8, perpetuating a cycle that destabilizes
families and communities. Center for Employment
Opportunities (CEO) helps people succeed throughtransitional employment and job placement. CEO willdevelop a tech platform to prepare participants for
employment in a digital world. Over two years, CEOwill provide transitional employment for over 500
formerly incarcerated people (300 in Oakland, 200 inSan Jose), and will make 280 full-time job placements.

78

http://www.cdcr.ca.gov/Reports_Research/Offender_Information_Services_Branch/Annual/Census/CENSUSd1306.pdf
http://www.cdcr.ca.gov/Adult_Research_Branch/Research_Documents/ARB_FY_0708_Recidivism_Report_10.23.12.pdf

A BETTER BAY AREA STARTS WITH

Community Music Center

Spreading the joy of music to older adults

every generation finding joy
VOTECommunity Music Center

Older adults represent 20% of the Bay Area population9.
Older adults face emotional and physical challenges
each day that can be isolating, but research suggeststhat participating in music ensembles can help.
Community Music Center (CMC) will establish 12
choral groups at culturally-diverse senior centersthroughout San Francisco. Over the next four years,
CMC will reach 400 low-income older adults, andwill develop a model that can scale nationally.

9

http://www.aging.ca.gov/Data_and_Statistics/Docs/2014/2014_Population_Demographic_Projections_For_Web_05-2014.pdf

A BETTER BAY AREA STARTS WITH

Hack the Hood

Jumpstarting tech careers for low-income youth

inspiring kids
VOTE

Hack the HoodIn the Bay Area, research10 shows that students fromlow-income communities aren’t exposed to the mathand science training, or tech mentors that lead to job
opportunities in the field. Without this access, thesestudents are underprepared for careers in scienceand technology. Hack the Hood will address digital
equity by training low-income kids to build websites
for local small businesses, actively supporting themto launch their own tech careers. In two years, 5,000
students will support over 25,000 businesses acrossthe Bay Area and receive technology training.

10 http://stem4all.gmu.edu/assets/stem4all/sanfransynthesis2013.pdf

A BETTER BAY AREA STARTS WITH
hardworking families
accessing credit

VOTE
Mission Asset Fund

Mission Asset Fund

Expanding credit opportunities for
hardworking families
203,000 Bay Area families11 struggle to get affordableloans, cash checks, rent apartments, or set up
utilities. On average, 9.5% of their pay12 goes toward
predatory lenders’ fees. Mission Asset Fund (MAF)
will scale Lending Circles, a social loan programthat helps build credit scores for low-income
families. In two years, MAF will support 28 Bay Area
nonprofits to offer Lending Circles in their respective
communities, ultimately helping 2,240 people lendand borrow $1.9 million in interest-free social loans.

11 http://scorecard.assetsandopportunity.org/2014/state/ca%20
12 http://www.uspsoig.gov/sites/default/files/document-library-files/2014/rarc-wp-14-007.pdf

A BETTER BAY AREA STARTS WITH

Pogo Park

Revitalizing forgotten neighborhoods through play

vibrant playgrounds
VOTE

Pogo Park

Nearly 8,000 children live in Richmond’s Iron Triangle,
a one square mile area that is among the Bay Area’s
most densely populated, high-poverty neighborhoods.
Research shows13 that play boosts empathy andimagination in children, which has a positive andenduring effect on kids, families, and communities.
Over three years, Pogo Park will transform threeneglected parks in Richmond into magical playspaces for 8,000 at-risk children, and develop ascalable model and toolkit for other communities.

13 http://pogopark.org/what-we-do/child-development/

A BETTER BAY AREA STARTS WITH

SubArtInspiring subway riders with immersive public art

spreading imagination
underground
VOTESubArt

The Bay Area’s underground transit system serves
more than 169 million riders annually14. SubArt’svision for the 49-station BART/MUNI system across
20 cities is an artistic redesign. Riders will enjoy
art that reflects the diverse histories, cultures, andpeople of the Bay Area. In three to four years, over
500,000 people who travel through the Bay Area’s
BART/MUNI stations daily will experience beautifulart, making public transit a more attractive option.

14 http://www.apta.com/resources/statistics/Documents/Ridership/2013-q4-ridership-APTA.pdf

A BETTER BAY AREA STARTS WITH

The Health Trust

Increasing fresh food access for low-income families

leading
fruitful lives
VOTE

The Health Trust

24% of kids in Santa Clara County live in food deserts15,
with limited access to healthy options. Meanwhile,
the Bay Area hosts a year-round growing season,
acres of unused land, and a network of eager urban
farmers. The Health Trust will extend its “Good. Togo.” program, creating new distribution channels foraffordable produce. This program expands street
vendors, corner stores, and farmers’ markets forunderserved areas. Over two years, The Health Trust
will distribute 50,000 pounds of produce to 10,000
low-income residents in Santa Clara County.

15 http://feedingamerica.org/hunger-in-america/hunger-studies/map-the-meal-gap/~/media/Files/research/map-meal-gap/
ChildFoodInsecurity_ExecutiveSummary.ashx?.pdf

15 Bay Area Finalists
Every nonprofit brings extraordinary value and promise to the Bay Area. They impact our community in different ways – frommicrofinance for small business owners to education through hip hop, to restoring our shoreline. These fifteen were awarded
grants of $100,000 to continue their inspiring work, and to help make an even better Bay Area.
Asian & Pacific Islander Wellness Center
Health outreach for Tenderloin teens via SMS
apiwellness.org

Museum of Children’s Art
Library arts program for low-income Oakland families
mocha.org

Ella Baker Center for Human Rights
Restorative justice hub for Oakland young
adults with Community Works Westellabakercenter.org

New Door Ventures
Skill-building employment for at-risk youth
newdoor.org

GLIDE
Cloud-based document storage for the homelessglide.org
Instituto Familiar de la Raza
Collective action to reduce violence in the Mission
ifrsf.org
Lava Mae
Mobile showers and toilets for the homelesslavamae.org
Maker Education Initiative
Empowering educators to engage youth in making
makered.org
MedShareSurplus medical supplies matched with community clinics
medshare.org
Mural Music and Arts Project
STEAM education through hip hop videos
muralmusicarts.org

One Degree
Improving access to social services for low-income families
1deg.org
Opportunity Fund Northern California
Affordable microloans to help grow small businesses
opportunityfund.org
PUEBLO
Fresh food marketplace for communities
peopleunited.org
San Francisco Baykeeper
Shoreline protection through mapping and outreachbaykeeper.org
Toolworks
Employment opportunities for people with disabilities
toolworks.org

Vote by June 2 #GOOGLEIMPACTCHALLENGE
g.co/bayareachallenge