To Export More Shrimps
Saya Matsumoto, Maika Ando, Aya Naito, Hisui Nakamura

Today’s Flow・About Vietnam/shrimp importing
・The problem of shrimp made in Vietnam

・To increase shrimp export for Japan

VietnamRivers,Sea and Gulf

3260km“the fishing industry”

http://www.jaif.or.jp/ja/asia/vietnam-map.jpg

Present Situation of Shrimp Importing(about Japan)

Shrimp’s Supply Rate
about 90 ％Import20.1％
VietnamVietnamIndia
Indonesia
Argentina
Thailand
Other“Vietnam is the major importing country”

Japanese love shrimps
For sushi, shrimp with chili sauce, fried shrimp ...

www.nissui.co.jp/recipe/item/00826.html

One Japanese consumes…
100 shrimps / year

About 40％ of shrimps in the worldis consumed in Japan.

What is the problem...?
We have to depend on imported shrimp

But...

Shrimp farming in Vietnam
has a lot of problems !!

For example...

What is the problem ??

AntibioticDrug

For example...

32,000t of marine products(mainly shrimps) exported fromVietnam were returned
because of chemical
contamination in 2 years.

Raising Issues
We rely on importing.
Our hope

Reduce the amount of antibiotic drug
Settle shrimp’s environment
Increase importingWhat should we do to promote trading?

Thinking Time ~Why they give shrimps antibiotics~→The epidemic of shrimp’s diseases.
→Preventing of the diseases.
→Use too many antibiotic chemicals

What kind of the disease?
~Cause of EMS~
VibrioParahaemolyticus
・Likes salty place

・Multiplies in the hot place
http://www.fukushihoken.metro.tokyo.jp/shokuhin/micro/tyouen.html

Why diseases go around??
The main reason of this diseases is ‘STRESS’
Leaving some feed→accumulate under thepond→harmful sludge→Bad sanitary management makes them stressedIdea

DiseaseCureIdea

DiseaseCureIdea

DiseaseResearchPreventionImproveenvironment

Relieve stressSuggestion
EM Technology
SilvofisheryAbout EM

EM Technology

EM ＝ Effective Microorganisms

EM Technology

Diversifycecology

Enhance
selfpurification

Affluent
plankton

SilvofisherySilvofishery ＝ 『Silviculture』+ 『Fishery』

Using
self-purification

Improvewater quality

No need to supply chemicals and feed.

Japan : One of the most important
destinations for Vietnam.
>>Thinking Japanese needs. Telling new wayto eat>>①Traceability ②Added value③Branding ④Suggest recipe

1. Traceability＝ 『 Trace 』+ 『 Ability 』

Manufacturing&Processing

RetailProductionDistribution

・More clear informationConsumer

Advantage
・Getting consumer’s trust・Socially responsible
・Food safety

Fried shrimp with green rice

more measure…

2. Added Value
Raw spring roll・Remove vein, shell and tail・Provide semi-cooked and processed food(ex. shrimp with breadcrumbs or frozen
Vietnamese food)https://entert.jyuusya-yoshiko.com/wpcontent/uploads/2017/02/img56311353.jpg

https://vietnam.navi.com/special/5024256

Advantage• Differentiate from other product• Attract customers

3. Branding

・Make “Vietnamese brand”
・Impactful name
・Named after the name of famous place

Advantage
・Many consumer recognize theproduct by using impressed name
・Rising of repeat rate
・Provide high quality products

https://camo.qiitausercontent.com

4. Suggest Recipe

・Provide useful information
・Using SNS
https://park.ajinomoto.co.jp/recipe/card/702154/

Advantage
・Attract people
・Increase their buying intention

To export more shrimps for Japan→•Not using chemicals•Consider safety•Improve traceability system•More likeable productThank you for listening