LINE Ads Terms of Use

These LINE Ads Terms of Use (hereinafter referred to as these “Terms of Use”) set forth:(i) the terms and conditions for using LINE Ads (hereinafter referred to as the “Service”)
between LY Corporation and/or a group company designated by LY Corporation(hereinafter collectively referred to as the “Company”) on the one hand, and the customer
who is the advertiser (hereinafter simply referred to as the “Customer”) on the other hand;and (ii) if the Customer has appointed a third party (hereinafter referred to as the“Advertising Agency”) that agrees to these Terms of Use on behalf of the Customer, theterms and conditions between the Company and the Advertising Agency for using theService as an agent.

Article 1 (Overview of Service)
The Service is a service in which the Customer can use the ad distribution system provided
by the Company and distribute its advertisement, on an ad spot provided by the Company
or a third party affiliated with the Company in the Company’s prescribed country or region.
Details of the Service shall be prescribed in the media sheet to be separately provided by
the Company.

Article 2 (Contractual Relationship)
1. An agreement that sets forth the terms and conditions for using the Service and which
includes these Terms of Use (hereinafter referred to as the “Service Agreement”) shallbe executed between the Company and the Customer when: (i) the Customer agreeｓ
to these Terms of Use, fillｓ out an “application form” separately prescribed by theCompany (hereinafter referred to as the “Application Form”) with the required
information, and applies to the Company; and (ii) the Company accepts such application.
2. If the Advertising Agency is to make the application set forth in the preceding
paragraph on behalf of the Customer, the Advertising Agency shall use the Service
after: (i) agreeing to these Terms of Use; (ii) being granted the authority necessary forusing the Service (including making the application) by the Customer at the time ofmaking the application; (iii) filling in the Application Form with required information
based on such authority; and (iv) applying to the Company. Upon the Company’s
acceptance of such application: (i) the Service Agreement shall be executed between
the Company and the Customer; and (ii) an agreement that sets forth the terms andconditions for the Advertising Agency’s use of the Service and which includes theseTerms of Use (hereinafter referred to as the “Agent Service Agreement”) shall be
executed between the Company and the Advertising Agency.
3. If any of the following applies, the Company may reject the application for executing
the Service Agreement and the Agent Service Agreement:(1)

The Company determines that the Customer has been or is likely to becomedelinquent in paying fees, expenses, premiums or late charges for services,
including the Service, and any other services provided by the Company;(2)

The Company determines that the Customer or the Advertising Agency is likely toharm the reputation of the Service;(3)

The Application Form contains any false information or misrepresentation;(4)

The Customer or the Advertising Agency has breached an agreement that it
executed with the Company; or(5)In addition to the preceding items, the Company determines that it isinappropriate to execute the Service Agreement or the Agent Service Agreement.

4. Even after the execution of the Service Agreement. if the Company determines that anyof the events in the preceding paragraph has occurred, the Company may suspend theprovision of the Service or terminate the Service Agreement and the Agent Service
Agreement, without any notice or warning to the Customer.
5. The Advertising Agency may use the Service on behalf of the Customer and the Agent
Service Agreement shall terminate upon the termination of the Service Agreement.

Article 3 (Amendment to these Terms of Use)
The Company may amend these Terms of Use as necessary by announcing or notifying
such amendment to the Customer and the Advertising Agency pursuant to the laws. In thiscase, the Company shall inform the Customer and the Advertising Agency of the amended
provisions of these Terms of Use and the effective date thereof by displaying the same on
the Service or the Company’s website, or by a method designated by the Company. The
amended Terms of Use shall become effective from the effective date thereof.

Article 4 (Fees and Payment)
1. The Company shall calculate the usage fees for the Service for a given month as
separately designated by the Company by closing its books on the last day of suchmonth and shall notify the Customer or the Advertising Agencythereof according to theCompany’s prescribed method by the 10th business day of the immediately following
month. The Customer shall pay the usage fees for such month according to theCompany’ s prescribed method by the payment date separately designated by theCompany (provided, however, that, when paying by credit card, the Customer shall makesuch payment in accordance with the conditions separately designated by theCompany). The Customer shall bear the bank transfer fee. Even if there is any
erroneous billing due to an inadequacy or error in the delivery address of the invoice or
the information of the credit card registered in the Service, the Company shall not beliable in any way. If the Customer is delinquent in making such payment, the Company
may charge the Customer a late charge of 14.6% per annum for the outstanding amountfor the period of delinquency, and may suspend the provision of the Service to theCustomer until the payment of such late charge is made together with the outstanding
amount.
2.

If any consumption tax is imposed in accordance with the Consumption Tax Act orother related laws on the payment of the fees to be paid by the Customer to theCompany, the Customer shall pay the fees together with an amount equivalent to theapplicable consumption tax.

3. The Company will round off any fraction to the nearest whole number that has resulted
from calculation of the fees or any other amounts.
4. The Company shall have the right to change the fees and terms and conditions of theService at its discretion provided that the Company shall send a written prior notice(including by way of email) to the Customer or post such change on the ad distribution
system of the Service.
5. If any excess or shortage in the fees paid by the Customer to the Company is discovered
due to an erroneous billing to the Customer caused by a system failure or any otherreason, and the Customer is required to separately pay fees to the Company, theCompany may confirm the incident with the Company and adjust the balance of theerroneous billing, including the adjustment of such excess or shortage, by increasingor decreasing the fees to be paid by the Customer to the Company after the month inwhich the Customer was notified (if the Customer is using multiple services of theCompany, referring to all fees for the services of the Company without limitation to theService). With regard to the cause of such erroneous billing, while the Company will
exert commercially reasonable efforts to notify the Customer to the extent that theCompany can determine such cause and consult with the Customer in good-faith, ifsuch notice is difficult due to reasons such as the Company not being able to determine
the cause of the erroneous billing, the Company shall not be responsible for bearing
the obligation of notifying the Customer.
6. If the Customer has appointed an Advertising Agency, the Company shall grant theAdvertising Agency the authority to receive the usage fees and the late charge set forthin Paragraph 1 of this Article 4 (hereinafter collectively referred to as the “Usage Fees”)
on behalf of the Company. In this case, the Customer shall pay the Usage Fees throughthe Advertising Agency, by which the Customer shall be deemed to have performed its
payment obligation. In addition, the Advertising Agency shall pay the Company theUsage Fees that it received on behalf of the Company by the payment date separately
designated by the Company. Upon receiving the Usage Fees on behalf of the Company,
the Advertising Agency shall enable the Customer to accurately recognize the Usage
Fees for the Service.

Article 5 (Distribution Period)
1. The distribution period of each advertisement shall be decided by the Customer at its
own discretion, and shall be executed through the administration website provided by
the Company.
2. There may be cases where the time zone displayed on the administration website uponsetting the distribution period and the time zone for the Company to tabulate theinvoice amount to be billed to the Customer are inconsistent due to the settings
performed by the Customer. The Customer shall not raise any objection regarding suchinconsistency.
3. Even after the termination of the distribution period, if there is any balance remaining
in the campaign budget of each advertisement, the fees of the Service may be subject
to the billing period while the cache of each advertisement is remaining and being
displayed on the terminal, etc. of a user of the Service (hereinafter referred to as the“User”).

Article 6 (Clearance of Rights related to the Submitted Materials)

1. Arrangements of the submitted materials to be distributed in the Service and theclearance of rights (including payment to copyright collecting agencies such as
JASRAC) regarding the materials to be used in the destination guided from thesubmitted materials (including, but not limited to, domain name, URL, website within
the same domain and application; hereinafter referred to as the “Guided Destination”)
shall be handled by the Customer at its own cost burden and responsibility. The
Customer shall grant to the Company, for an indefinite period and free of charge, therights required for displaying the submitted materials, which are used in the Service, inthe mediums being handled in the Service.
2. The Customer shall grant to the Company, for an indefinite period and free of charge,
the rights for LY Corporation’s domestic and overseas subsidiaries and companies
subcontracted by LY Corporation to replicate, analyze and examine the submitted
materials, which are used in the Service, for confirming the non-infringement of rightsof third parties or the appropriateness of the subject matter of the submitted materials,
for improving the user-friendliness of the Customers or for improving the contents of
the Service.

Article 7 (Responsibilities of the Customer)
1. The Customer warrants to the Company that the submitted materials and the Guided
Destination (a) do not infringe upon any copyrights, industrial property rights, publicity
rights, privacy rights or any other rights of a third party, (b) are not in violation of
Pharmaceutical and Medical Device Act, the Act against Unjustifiable Premiums andMisleading Representations or any other related applicable laws and regulations (inaddition to the laws of the country where the Customer is located, including the lawsof the country where the advertisement is to be distributed), (c) are accurate and upto-date, do not confuse the Users, contain any computer virus or false information andthe submitted materials and the Guide Destination are not of unrelated subject matter,(d) are not a dead link, and (e) are not contrary to public order and morals, do notslander any third party, or contain subject matter that impairs the reputation of any
third party.
2. If the Company receives a complaint or a claim from a third party in relation to thesubmitted materials or the Guided Destination, the Customer shall handle suchcomplaint or claim under its own responsibility and cost burden. Furthermore, if theCompany suffers any damage in connection with the submitted materials or the Guided

Destination, the Customer shall promptly compensate such damage suffered by theCompany (including, but not limited to, lost profits, special damages and reasonable
attorney’s fees).

Article 8 (Advertisement Screening Standards)
1. The content and format of the submitted materials and the Guided Destination must becompliant with the advertisement screening standards prescribed by the Company or
their incidental guidelines, etc. (hereinafter collectively referred to as the “Distribution
Guidelines”); provided, however, that the Distribution Guidelines are not prepared with
the intention of offering legal advice. The Customer shall, under its own responsibility,
confirm and observe all laws, regulations and ordinances that are applicable to therequested advertisement.
2. In order to confirm the Customer ’ s distribution contents ’observance of theDistribution Guidelines, the Company will perform crawling to the URL related to theadvertisement submitted by the Customer. The Customer agrees in advance that, if theCompany is unable to perform crawling, there may be cases where the advertisement
cannot be posted, and affirms that it will not modify the distribution contents only at
the time that the Company performs crawling. The Company shall not be liable in any
way for any damage suffered by the Customer as a result of performing crawling.

Article9(ScreeningofSubmitted

Materials

and

Guide

Destination)
The content and format of the submitted materials and the Guided Destination will
undergo the Company’s prescribed screening according to the Distribution Guidelines.
Unless the submitted materials and the Guided Destination pass the screening, the ad
distribution based on the submitted materials shall not be performed. If there is any
change to all or a part of the content or format of the submitted materials or the Guided
Destination after passing the screening, the submitted materials and the Guided
Destination shall once again undergo the Company’s prescribed screening. This screening
does not in any way ensure the legality, safety, reliability, accuracy, completeness,
effectiveness, fitness for a particular purpose, or non-existence of any actual or legaldefect such as security-related flaws, errors or bugs, or infringement of rights regarding
the submitted materials or the content of the Guided Destination.

Article 10 (Suspension of the Distribution)
Even after the Company performs the Company’s prescribed screening to the content andformat of the submitted materials and the Guided Destination according to the Distribution
Guidelines, (1) if there is any breach by the Customer of any warranty obligation orcompliance matter prescribed in these Terms of Use, or the Company determines basedon its own discretion that there is a possibility of such a breach, or (2) there arecircumstances in which the distribution of the submitted materials or the Guide
Destination as advertisement is deemed inappropriate at the Company’s discretion due tosocial factors, even after the distribution of advertisement pertaining to such submitted
materials is started, the Company may, at its own discretion, immediately suspend the
distribution of all or a part of the distributed advertisement without having to bear any
default liability, liability for damage or any other legal liability against the Customer. In theforegoing case, the Customer is not exempted from paying the fees incurred in connection
with the submitted materials.

Article 11 (Interruption of the Service)
In the event of any of the following, the Company may temporarily interrupt all or part of
the Service:(1)

Maintenance of systems or equipment used for the Service;(2)

Failure of systems or equipment used for the Service; or(3)Incapability to use telecommunication services for any reason attributable totelecommunication companies.

Article 12 (Suspension of the Service)
If the Company determines that any of the following items apply to the Customer, theCompany may suspend the use of theService by the Customer:

(1)The Customer fails to pay the fees for the Service when they become due;

(2)

The Customer assigns, lends or shares its account or administration website for
the Service according to a method that is not prescribed by the Company;(3)

The Customer infringes upon any industrial property right, copyrights or any
other intellectual property rights of a third party;

(4)

The

Customerviolatesanyapplicablelaw or regulation, including theconstitution, international treaties, national laws and regulations, and local
ordinances;(5)

The Customer enters false or untrue information in the Application Form;(6)

The Customer refuses to provide the identity confirmation documents separately
prescribed by the Company (hereinafter referred to as " identity confirmation
documents "), when the Company verifies the identity of the Customer (withregard to a juridical person, the representative of the Customer);(7)

The Company deems that identity confirmation documents are inappropriate, or
the Company is unable to verify the identity of the Customer even with theidentity confirmation documents provided by the Customer;(8)

The Customer provide or resell the ad spots provided by the Service to a third
party;(9)

The Customer distributes information that is irrelevant to Customer's products
or services or leads the Users to irrelevant Guided Destination;(10)

The Customer distributes information containing false or fabricated information;(11)

The Customer distributes information in breach of the Distribution Guidelines;(12)

The Customer distributes information that is contrary to public order and morals;(13)

The Customer infringes upon the honor, trust, privacy or any other right of a third
party;(14)

The Customer commits an act that is disadvantageous or harmful to the Company
or the Company’s customers;(15)

The Customer commits an act that the Company deems illegitimate or
inappropriate;(16)

The Customer commits an act that results or may result, as determined by theCompany, in significant interference with the businesses of the Company, or theprovision or operation of the Service; or(17)

A third party who operates and provides the application market for mobile
devices used for the Service namely as Apple Inc. and Google Inc. (hereinafterreferred to as the “ Platform Provider ” ) requires the Company to suspend
providing all or part of the Service.

Article 13 (Termination of the Service)
1. The Company may terminate all or part of the Service as deemed appropriate by theCompany.
2. If the Company is to terminate the Service, the Company shall notify, three (3) month
before the termination, the Customer to such effect by way of announcement on the
Company’s website or by giving written notice including by way of email.
3. If all or part of the Service is terminated based on the preceding two paragraphs, theService Agreement shall be terminated concurrently as of the date of such terminationof the Service.

Article 14 (Termination of the Service Agreement)
1. If the Company determines that any of the events in Article 12 (Suspension of theService) apply to the Customer, the Company may immediately terminate the Service
Agreement with the Customer by sending a notice to the Customer, without suspending
the Service pursuant to Article 12.
2. The Company and the Customer or the Advertising Agency may immediately terminate
the agreement executed between the parties that includes these Terms of Use by
sending a notice to the other party, if any officer, employee, agent or broker(hereinafter referred to as the “Party Concerned”) of the other party is found to be anantisocial force (such as organized crime group, or member, quasi-member or affiliatedcompany of any organized crime group, or corporate racketeer, political racketeeringorganization, organized intellectual crime group and any other similar organization or
person) or any Party Concerned of the other party is found to be involved with such
antisocial force.

Article 15 (LINE Tag)
“LINE Tag” refers to the code of the website provided by the Company for measuring
information related to the visits and action history of the websites managed and operated
by third parties other than the Company. The Customer shall observe the LINE Tag

Guidelines in using LINE Tag.

Article 16 (Handling of Audience Data)
1. The Customer may, upon pledging to the following matters, use the function of
distributing an advertisement to specified Users in the Service by submitting identifier
information such as the Android Advertising ID and the IDFA held by the Customer(hereinafter referred to as the “Mobile Ad ID”), and contact information such as phone
numbers and email addresses (hereinafter referred to as the “Contact Information”) to
the Company, or using information related to the visits and action history sent to theCompany by using LINE Tag or a third-party tool ( “ Mobile Ad ID ” and “ Contact
Information” are hereinafter collectively referred to as the “Audience Data”).
(1)

The number of ad distribution destinations upon designating the Audience Data
shall be greater than the number set by the Company.

(2)

When the Customer is to distribute an advertisement by designating the Contact
Information, the Company shall convert the Contact Information and submit thesame to the Company under its own responsibility according to a method
separately prescribed by the Company.

(3)

The Customer shall observe all applicable laws (including guidelines) with regard
to the use of the Service by using the Audience Data to be submitted or sent.

(4)

The Customer represents and warrants all of the following matters to theCompany in using the Audience Data Usage Function:(a)the Customer will acquire the Audience Data from the holder of such
Audience Data according to lawful means including a written consent, or
cause a tool provider to acquire and send the same to LINE; and(b)

the Customer has acquired permission based on lawful means including awritten consent from the holder of the Audience Data with regard to the ad
distribution by using the Service with the Audience Data as the key.

(5)

The Customer shall respect the opt-out against the behavior targeting ad
distribution based on the setting of the terminal or browser or a method
independently provided by the Customer, and represent that the Audience Dataof the person who exercised such opt-out is not included in the Audience Data
designated by the Customer upon using the Audience Data Usage Function.
Furthermore, when the Company determines that a User exercised the opt-outof the behavior targeting ad distribution based on the setting of the terminal orbrowser or a method independently provided by the Company, the Customer
agrees in advance that, even in cases where the Audience Data of such User is
included in the Audience Data designated by the Customer, such Audience Data
will be excluded from the subject of distribution upon using the Audience Data
Usage Function.
(6)

The Customer acknowledges in advance that there may be cases where theadvertisement cannot be distributed to the holder of the Audience Data or cases
where the advertisement is distributed to a person that is different from theholder of the Audience Data recognized by the Customer (including, but notlimited to, cases where there is an error in the Contact Information held by the
Customer and cases where the Contact Information held by the Customer andthe Contact Information held by the Company are inconsistent), and theCompany shall not be liable in any way for any damage that is consequently
suffered by the Customer.

2. The Company will use the Contact Information and Mobile Ad ID submitted by the
Customer for the purpose of selecting targets for ad distribution by matching the data
held by the Company. Except for data already held by the Company, the Contact
Information and Mobile Ad ID will be deleted from the Company's environment after thematching process is complete.
3. In the event that the Customer submit the Company with any personally referable
information (including, but not limited to, mobile advertising IDs, phone numbers, email
addresses, and internal identifiers of Users), the Customer must acknowledge inadvance that the Company will handle the information the Customer submit in thefollowing manner:(1)

The personally referable information submitted by the Customer will be used forthe purpose of selecting targets for ad distribution by matching the data held by
the Company. Except for data already held by the Company, the personallyreferable information will be deleted from the Company's environment after thematching process is complete.

(2)

Matching of personally referable information as set forth in the preceding item
shall be conducted using only data held by the Company, for which the Company
has obtained prior consent in advance to allow the Company to acquire such
Personal Data from the Individual.

(3)

The Company shall not acquire as personal data any personally referable
information that could not be matched as stipulated in Item (1), and delete such
personally referable information.

4. The Customer shall comply with the Act on the Protection of Personal Information andother laws, ordinances and guidelines regarding the handling of information, such as
obtaining prior consent of the principal when the information submitted to the Company
includes personal information.

Article 17 (Open beta test)
1. The Company may, at its own discretion, provide beta versions (hereinafter referred toas the "Beta Version") to the Customer who fulfills the conditions set by the Company
prior to the release of the new function; provided, however, that the Company shallhave no obligation to provide the Customer with the Beta Version or any new functions
based on the Beta Version.
2. Even if the Company has provided the Beta Version to the Customer, the Company may
suspend providing of all or part of the Beta Version without any prior notice to theCustomer.
3. If the Customer uses the Beta Version, the pace and efficiency of ad distribution may
fluctuate.
4. The Company does not in any way guarantee and will not be liable in any way with regard
to any increase in the amount of ad distribution or improvement of ad distribution
efficiency due to the use of the Beta Version by the Customer.
5. The Customer shall use the Beta Version after agreeing to the provisions of each of thepreceding paragraphs.

Article 18 (Disclaimer related to the Distribution)
1. The Company does not in any way warrant that the Service is free from defects, bugs,
or troubles caused by other reasons. There is also a possibility of various troubles; forinstance, the distributed advertisement is not displayed, the content of the displayedadvertisement is displayed in a format that is different from the original content, theadvertisement is displayed on a target that is different from the set target, or the
displayed data is inaccurate. The Customer shall be fully aware of the foregoing
circumstances, and, even if the ad distribution system does not operate normally andthe ad distribution is not performed as scheduled, the Customer shall not pursue any
legal responsibility against the Company unless it was caused by the willful intent of

the Company.
2. The Customer agrees that the Company may, without separately notifying the Customer,
perform a test distribution or an ad distribution determined based on a logic that differsfrom the standard ad distribution logic to certain traffic for optimizing and improving
the quality of the ad distribution logic of the Service, and acknowledges that theCompany may include the fees of such distribution in the fees of the Service to bebilled as set out in Article 4.
3. The Customer acknowledges that, if the advertisement distributed in the Service iswrongfully posted or clicked due to reasons that are beyond the control of the Company,
the Company shall not be responsible therefor, and will not discount the fees inconnection therewith.

Article 19 (Disclaimer of the Company)
1. The deemed attribute to be used in the targeting was estimated based on an
independent algorithm set by the Company by analyzing the action of the Users of theCompany’s services, and the Company does not guarantee that the target belongs tosuch attribute.
2. The Company does not in any way guarantee and will not be liable in any way with regard
to (a) the submitted materials and the Guided Destination, (b) any act conducted byany third party, including the Users of the Company, in relation to the submitted
materials and the Guided Destination, (c) proposals and any and all items that were
provided or leased from the Company to the Customer upon distributing theadvertisement (including any advice, proposal, prediction and any other information
provided by the Company to the Customer) and results of using the same, and (d)distribution location, quality (including the number of persons that the ad distribution
had reached and the ad distribution result) and precision of the targeting function.
3. Depending on the User’s setting or the application version, or any other setting or
environment, there may be cases where the content of the advertisement is not
displayed correctly or not guided to the Guided Destination when clicked even if thead distribution system is operating normally. The Company shall not be liable in any way
even in the foregoing case.
4. The Company shall not be liable in any way for any other damage caused due to an error
in the setting by the Customer.
5. The Company may perform the setup action on the Customer's administration website

(hereinafter referred to as the “ Setup Action ” ) to make the Service able for the
Customer to use the Service, if the Customer applies for the Setup Action in a mannerseparately designated by the Company. The Company will not be liable for any damages
caused by such Setup Action; provided, however, that, in the case of the Company’s
willful conduct or gross negligence, the provisions of paragraph 5 of Article 24 shallapply. Even if the Company perform such Setup Action, the Company does not in any
way guarantee any increase in the amount of ad distribution or improvement of ad
distribution efficiency.
6. When an exchange conversion is required, the Company’s prescribed rate shall beapplied as the exchange rate at an arbitrary timing. The Customer shall not raise any
objection regarding such exchange conversion, and the Company shall not be liable inany way even if the Customer were to consequently suffer any damage or disadvantage.

Article 20 (Force Majeure)
The Company shall not be liable in any way even when an advertisement, which wasscheduled to be distributed, could not be distributed or was not distributed appropriately
due to calamities, communication failures or other force majeure events, hacking or
cracking by a third party, failure of the internet infrastructure or the Customer’s server,or any other reason that is not attributable to the Company, or for measures that need tobe performed by the Company for providing the Service such as emergency system
maintenance or maintenance inspection.

Article 21 (Confidentiality)
1. The Customer and the Advertising Agency shall handle, as confidential, any information
disclosed by the Company that has been designated as confidential (hereinafterreferred to as “Confidential Information”).
2. Personal information disclosed by the Company to the Customer or the Advertising
Agency in relation to the Service shall be treated as Confidential Information. The
Customer and the Advertising Agency shall use their best efforts to prevent any
divulgence, falsification or eavesdropping of such personal information.
3. If the Customer and the Advertising Agency become aware of any divulgence,falsification or eavesdropping of the Confidential Information, they shall immediately

report to the Company in writing, including by way of email.
4. The Customer and the Advertising Agency may not disclose the Confidential
Information to any third party without the prior written approval of the Company;
provided, however, that the following information shall not correspond to Confidential
Information:(1)

Information that was already known to the Customer prior to the disclosure;(2)

Information that is publicly known or generally available to the public;(3)

Information that the Customer has legitimately obtained from a third party
without bearing any confidentiality obligation; or(4)Information that the Company has agreed in writing to be excluded from theConfidential Information.

5. In the event that the Customer and/or the Advertising Agency are required, by any
applicable laws, the rules of Financial Instruments Exchange or any other regulations
equivalent to such rules (hereinafter collectively referred to as the “Laws”), to disclose
any of the Confidential Information disclosed by the Company, and will disclose such
Confidential Information to the extent reasonably necessary in response to suchrequirement, then the Customer and/or the Advertising Agency shall notify theCompany prior to such disclosure; provided, however, that if the Customer and/or theAdvertising Agency will not be able to provide the Company with a prior notice due torestrictions by the Laws or by time constraint, the Customer and/or the Advertising
Agency may provide a late notice to the Company. Notwithstanding the provisions ofParagraph 1 of this Article 21, when the Customer and/or the Advertising Agency are
to disclose the Confidential Information pursuant to the provisions of this Paragraph 5,
the Customer and/or the Advertising Agency may do so within the requisite minimum
scope; provided, however, that, if the Company gives instructions to the Customer
and/or the Advertising Agency for maintaining the secrecy of the Confidential
Information in the foregoing disclosure, the Customer and/or the Advertising Agency
shall comply with such instructions to the extent possible under the applicable laws
and on a practical level of their operation.
6. If the Service Agreement or the Agent Service Agreement is terminated. or if theCompany makes a request during the term of the Service Agreement or the Agent
Service Agreement, the Customer and the Advertising Agency shall return or destroy
the Confidential Information and any reproductions thereof.
7. If an agreement on the protection of personal information (including agreements thathave similar purposes, etc. regardless of their names) is separately executed between
the Company and the Customer or the Advertising Agency, such separately executed

agreement shall prevail.
8. If the Customer or the Advertising Agency is to provide Confidential Information to theCompany, such providing party shall comply with the relevant laws, such as the Act on
the Protection of Personal Information, and take necessary measures to prevent any
infringement of third-party rights.

Article 22 (Rights to Information)
1. Intellectual property rights, including copyrights, to information registered, submitted
or uploaded for the Service by the Customer shall belong to the Customer; provided,
however, that the Company is not obligated to protect the intellectual property rightsof the Customer.
2. The Customer shall grant to the Company the license to use the information registered,submitted or uploaded for the Service by the Customer to the extent necessary for theService. The Customer shall not enforce its author’s moral rights against the Company.
3. Rights to information of Users of the Service that the Customer obtains from its use of
the Service (including, but not limited to, names, IDs, icon images, status messages andcontents; hereinafter collectively referred to as the “Users’ Information”) shall belong
to the Company; provided, however, that an exception may apply to information of theUsers collected by the Customer at websites that are not the websites for the Service
but accessed through the use of the Service by means, such as links, designated by the
Customer.
4. The Customer may not collect or reuse the Users’ Information for any purpose otherthan to use the Service.
5. When the Customer is to use the Service and distribute an advertisement, a message or
the like using a deemed attribute (hereinafter collectively referred to as the“Advertisement”), the Customer must not identify the attribute of the Users who comeinto contact with the Advertisement. The prohibited matters of this Paragraph 5 include,
but are not limited to, designating an individual transition destination for each attribute
upon distributing the Advertisement and adding specific information which enables the
tracing of the transition path in the URL designating the transition destination.
6. The Customer agrees in advance that all information registered for the Service by the
Customer will be deleted at the Company’s discretion if the Service Agreement is
expired or terminated or the provision of the Service is terminated.
7. The Customer agrees that information distributed to the Users through the use of theService will remain in the Users’ devices even after the termination of the Service
Agreement and that the Users may continue to use such information.

Article 23 (Handling of Data)
1. In the Service, the Company will distribute advertisements to ad spots provided by theCompany or a third party affiliated with the Company in each country or region
prescribed by the Company.
2. The Company may, at its own discretion and without notifying the Customer, change
the display style of the advertisements, etc. at any time, including during the ad
distribution period.
3. The Company will acquire and retain the click count, display count, number of complete
views and other information regarding the results of the advertisement distributed by
the Customer (not including information capable of identifying specific individuals;
hereinafter collectively referred to as the “ Provided Information ” ), and compute
statistics based on the Provided Information and provide the computed statistics to theCustomer. Unless otherwise specified in these Terms of Use or the LINE Tag Usage
Guidelines, the Customer agrees that the Company may acquire and use, free of charge,
the Provided Information and all information generated and used in the Service(including, but not limited to, distribution information, log information, and Audience
Data) for providing the Service and measuring the results of the Service, preventing
misconducts, sharing with the Company’s business partners such as advertising effectmeasurement business operators, improving and bettering the performance of theCompany’s services ,and for other purposes set forth in the LY Corporation Privacy
Policy (https://line.me/en/terms/policy/) without any time limit.

Article 24 (Compensation for Damages)
1. If the Company incurs damages due to the Customer’s or the Advertising Agency‘sviolation of these Terms of Use, the violating party shall immediately provide
compensation for all such damages (including, but not limited to, reasonable attorney’s fees).
2. If the Customer or the Advertising Agency receives any claim, allegation, demand,
request or motion, etc. (hereinafter collectively as the “ Claims ” ) that such party(hereinafter referred to as the “claim-receiving party” in this Paragraph 2) has infringed
upon a right of a third party, including the Users, in relation to the Service, the claimreceiving party shall resolve such Claims at its expense and responsibility. If theCompany incurs any damage in relation to such Claims, the claim-receiving party shallimmediately provide compensation for all such damage. If the Company resolves theClaims, the claim-receiving party shall pay for all the expenses that were required toresolve the Claims.
3. The Company is not responsible for any damage that the Customer may incur during
any interruption or suspension of the Service due to force majeure such as fire, electric
outage or natural disaster, network or system failure, or any of the events set forth in
Article 11 and Article 12.
4. The Customer acknowledges and agrees that when the Customer leads the Users to an
external service by using the Service, there can be situations where the said external
service would be unavailable to the Users due to technical or other reasons.
Furthermore, the Customer may suffer disadvantages including, but not limited to,complaints from the Users and/or disadvantageous treatment by the Platform Provider(hereinafter collectively referred to as “Disadvantages”). The Customer assumes therisk of suffering Disadvantages, and acknowledges that the Customer shall lead theUsers to an external service at its own risk. The Customer agrees that the Company will
not be held liable for any loss or damage caused by unavailability of the external service
or the Disadvantages.
5. Only in the case where the Customer or the Advertising Agency incurs damage withrespect to the matters set forth in these Terms of Use due to the Company’s willful
conduct or gross negligence will the Company provide compensation for such damage
to the extent that such damage is ordinary, actual and direct. The amount ofcompensation to be paid by the Company shall be limited to the amount of fees actually
paid by the Customer in the month preceding the month in which the damage wasincurred.

Article 25 (Change of Name and Other Information of the
Customer)
1. The Customer and the Advertising Agency shall each promptly notify the Company of
any change to its registered matters according to the Company’s prescribed method.

2. If the Company receives the notice in the preceding paragraph from the Customer or
the Advertising Agency, the Company may request such party to provide a document
evidencing such change, and such party shall comply with such request.

Article 26 (Transfer of the Position and Succession)
The Customer and the Advertising Agency shall not transfer, assign, provide as security toa third party, or allow a third party to succeed, their status under the Service Agreement
or the Agent Service Agreement, or their rights and obligations arising in connection with
the Service Agreement or the Agent Service Agreement, without following the Company’sprescribed method.

Article 27 (Severability)
If any of the provisions of these Terms of Use is declared to be invalid or unenforceable
by the court or any other competent authorities, the invalidity or unenforceability of suchprovision shall have no effect on the validity or enforceability of other provisions or related
rules. The provision that is declared to be invalid or unenforceable shall be changed to a
provision that reflects the initial intent of the Company and the Customer or theAdvertising Agency in compliance with the laws.

Article 28 (Governing Law)
These Terms of Use shall be governed by the laws of Japan.

Article 29 (Exclusive Jurisdiction)
The Tokyo District Court shall have the exclusive jurisdiction for the first instance if any
necessity arises to file a lawsuit in relation to any dispute concerning these Terms of Useor the Service.

Article 30 (Consultation)
Any matter not provided in these Terms of Use shall be resolved based on fair andequitable principles through good faith consultation between the Company and theCustomer or the Advertising Agency.

Enacted on February 1, 2018
Amended on September 21, 2018
Amended on April 25, 2019
Amended on November 6, 2019
Amended on May 28, 2020
Amended on September 4, 2020
Amended on November 16, 2020
Amended on January 5, 2021
Amended on September 22, 2021
Amended on March 31, 2022
Amended on October 1, 2023
Amended on April 15, 2024