May 26, 2015

Keio Plaza Hotel News Release
Special Accommodation Plans including Hello Kitty RoomAccommodations and Horse-racing

TOKYO - Keio Plaza Hotel Tama, in Tama-city, Tokyo, will offer a special accommodation plan through atie-up with the JRA Tokyo Racecourse that offers stay in our “Kitty Town” Hello Kitty Rooms at our Keio Plaza
Hotel Tama from June 5th to November 30th, 2015. This special accommodation plan targets overseas visitors
and reservations will begin being taken from May 26th and they offer reserved seating in the Fuji View Stand ofthe racecourse and JRA original Turfy (The character mascot of the JRA) and Hello Kitty novelty goods inaddition to accommodation at our hotel.

© 1976, 2015 SANRIO CO., LTD. APPROVAL No.SP560351

Four “Kitty Town” Hello Kitty themed rooms at our Keio
Plaza Hotel Tama facility were opened from November 1,
2014 and have become very popular since the start of theiroperations.

These “Kitty Town” themed rooms aredecorated in a pop art style depicting Hello Kitty atamusement parks and shopping with her family andfriends created by special designers adept in the HelloKitty brand and they reflect the role our hotel plays as a urban resort in Tokyo.

The hotel bedrooms arecovered uninterruptedly from ceiling to floor with wallpaper and carpets that depict Hello Kitty visiting
amusement parks and shopping at department stores. Also, the headboards of beds are covered in three
dimensional figures of Hello Kitty and Mimmy to remind our guests of their fond childhood memories of Hello
Kitty.

The Keio Plaza Hotel Tama offers special accommodation plans including stays in our Hello Kitty

theme rooms and tickets to visit Sanrio Puroland, which is known as the home of Hello Kitty and located just afive minute walk away from the hotel.

The Tokyo Racecourse is located a short two minutewalk away from the “Fuchu Keiba Seimonmae Station”
which is easily accessible from the Keio Plaza HotelTama. The collaboration between the JRA and Hello
Kitty has become a popular topic in Japan and tocommemorate this collaboration our Hotel offers special
accommodation plans that provide aspects of the JRA in addition to Hello Kitty and Sanrio Puroland. These special
accommodation plans offers guests free admission to the Tokyo race-course, reserved seating in a special Fuji view
stand, a welcome pack to help novices enjoy their experience at the course (English racing program, “GO! RACING”
pamphlet introducing Japan Racing Association racing, betting guide “How-to-bet”, Betting card template, a Hello
Kitty & “Turfy” Hand-towel). The accommodation plan also includes a cute Hello Kitty doll designed originally forour hotel.

JRA Hourse-racing and Hello Kitty Accommodation PlanDescription:
From 28,600 yen per guest (2 to 3 guests per room)-Accommodation for one night at Keio Plaza Hotel Tama *Service fee & tax are included-Keio Plaza Hotel’s original Hello Kitty Doll
-Breakfast-Free admission to the Tokyo Racecourse*Horse-racing will be held on following dates:
June 6, 7, 13, 14, 20, 21, 27, 28
October 10, 11, 12, 17, 18, 24, 25, 31
November 1, 7, 8, 14, 15, 21, 22, 23, 28, 29
For more details: http://japanracing.jp/en/information/schedule/jra/1506.html-The reserved seating in the Fuji View Stand-Race Event Welcome Pack
(English racing program, “GO! RACING” pamphlet introducing Japan Racing Association racing, betting guide“How-to-bet”, Betting card template, a Hello Kitty & “Turfy” Hand-towel)

Notes:-The plan does not include transportation from our hotel to the Tokyo Racecourse.
-Please make sure to check the horse racing schedule which is only held on weekends & holidays.
-Admission ticket to the Tokyo racecourse will be given at Keio Plaza Hotel’s front desk. If you plan to visit theracecourse before check-in, please pick up the ticket at the hotel with advance notification. The reserved seats arelimited in number and will not be promised without advance notification.

* We also offer accommodation plans for Keio Plaza Hotel Tokyo “Plaza Premier”, “Plaza Luxe” rooms,
Keio Plaza Hotel Hachioji “Executive Room”, Keio Plaza Hotel Tama “Executive Room”

Contact:
Sunaho Nakatani
Keio Plaza Hotel Tokyo
2-2-1 Nishi-Shinjuku, Shinjuku-Ku, Tokyo 160-8330 Japan
Tel:+81 3 3344 0111
s-nakatani@keioplaza.co.jp