Company Focus

Aspiring to be a Leading Construction Anchors Manufacturer,

Xintai Hardware GM Ying Jian-Jun: "Win Int’l
Recognition with High Quality Anchors"
以成為建築錨栓領跑者為職志鑫泰五金應建軍總經理: 「用高品質錨栓贏得國際認可」

Xintai contact: Manager Yang, Xu
Email: sales01@xtanchor.com

Yuyao Xintai Hardware Co., Ltd. with a production base of about 9,000 sq. m near Hangzhou Bay
supplies a wide range of high quality anchors and high strength fasteners to the global market. Overthe past 20 years, it has continued to achieve excellent sales results in all major fastener markets by virtue of
its stable and excellent product quality and perfect technical support to satisfy the needs of various industrial
users. In addition to the strong operation, technology and business support team's close synergy to make great
contributions, General Manager Ying Jian-Jun is even a quite important helmsman to lead the company tomove forward.

Replicating Precision Engineering Concepts to Fastener Manufacturing
GM Ying studied at Harbin Engineering University, and after graduation, he joined a shipbuilding
company to work as a designer. During that time, he deeply realized that even a smallest screw canplay a key role in the overall project, so it is important to specialize in the quality of each screw.
In addition, 20 years ago, China's local anchor industry was not yet matured and internationalrecognition was not yet high, which made GM Ying determine to establish Xintai andintroduce the concept of precision engineering. "In the early days, China's local anchor
industry was mainly dominated by Taiwan-invested enterprises, which had already gained
the recognition of more international anchor brands than the local enterprises in China.
Under this background, I set up my own factory, hoping to take the lead in making thequality of anchors better and win the recognition from the international market," said GMYing.

Expanding the Customer Base and Transforming into a
Manufacturing & Trading Company
Even though GM Ying has a strong background in engineering design, he encounteredlots of difficulties in communicating and cooperating with some customers and expanding his
business at the beginning because of the high competition in the international fastener market
when the company was just founded and the fact that he was still trying to figure out how
fastener trade with customers was working. Nevertheless, he seized the opportunities to learn
from his classmates in the field of foreign trade and searched for information to familiarize himself
with the products, and then set up a trading company 5 years after the establishment of Xintai,
successfully transforming it into an enterprise that can do both manufacturing and trading. "Withthe growing volume of business, I gradually felt overwhelmed as the head of the company who
was also in charge of purchasing and sales, so I chose to set up a trading company to communicate
more directly with customers, and the number of foreign customers grew rapidly after that. Before
that, our customers were mainly foreign trading companies," said GM Ying.

China Fastener World no.70/2024

Establishment of Hardware & Software and Planning ofInternal & External Training
In order to make Xintai more competitive externally, GM Ying also focuses on personnel
and product quality. In terms of personnel, there are internal and external training systems, andin the future, it plans to set up an internal training instructor group to conduct a more regularand comprehensive training mechanism. As for the products, they are strictly controlled by aindependent lab and follow the requirements of the quality management system. It also plans toincrease the number of quality control and laboratory staff to strengthen the quality control process,as well as to apply for the ETA certification for main products, and to invest in the R&D of newproducts. "Responding to the current situation, we are seeking for changes and development. We
hope to provide the safest construction anchors for the world and aim to become a century-old
enterprise with sustainable development,” said GM Ying.

074 惠達雜誌Copyright owned by Fastener World / Article by Gang Hao Chang, Vice Editor-in-Chief