Industry Focus

DAI主要車廠銷售分析YUNVolkswag
en

TOYOTAMajor AutomakerSales Analysis
for 2021SGM

Hby Dean Tseng, Fastener WorldHONSDATELL
ANTI

2021 drew a critical dividing line between ever ycountry's automotive market status before and after
recovery. The sales figures from global automakers
reveal the demand for automotive fasteners. F&I
Tools disclosed the top 15 automaker sales in 2019
- 2022. This numeric data comparing the past threeyears happen to unveil the sales transition of global
automaker s going from the COV ID outbreak tocoexisting with the virus.

Global Top 15 Automaker SalesAutomakers

ToyotaVolkswagen

HyundaiGeneralMotors

China Fastener World no.65/2022

Stellantis

Honda

Nissan

Ford

046

Year

Sales in Vehicles

ChangeGlobalRanking

2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019

9,562,483
9,528,753
10,741,556
8,882,346
9,305,427
10,975,352
6,668,037
6,353,514
7,189,893
6,294,385
6,833,592
7,724,163
6,142,200
6,205,996
8,091,825
4,456,728
4,790,438
5,323,319
4,064,999
4,029,174
5,176,211
3,942,755
4,231,549
5,385,972

↑ 1%
↓ 11%
↑ 2%
↓ 5%
↓ 15%
↑ 1%
↑ 5%
↓ 12%
↓ 3%
↓ 8%
↓ 11%
↓ 12%
↓ 1%
↓ 23%
↓ 10%
↓ 7%
↓ 10%
↑ 1%
↑ 1%
↓ 22%
↓ 8%
↓ 7%
↓ 22%
↓ 10%

11222
134
54
34
5
5
3
66
7
7
8
88
7
6〔〕

Sales Yet to Recover toPre-Pandemic Level

The top 5 best-selling automakers last year were Toyota,Volkswagen, Hyundai, General Motors and Stellantis. Theworld sold 82,684,788 vehicles last year, among which the top
15 automakers’ sales totaled 63,688,675 vehicles, sharing 77%of the global sales. Looking at the 3-year sales numbersof the 15 automakers comes to a conclusion that up to
last year most of them on the chart haven’t had theirsales recovered nor surpassing the pre-pandemic levelback in 2019. They haven’t recovered their full strength.
Only three automakers were the exception. BMW from
Germany bounced back from the pre-pandemic 2.520 million
vehicles to last year’s 2.521 million, up 0.05%. Changan
Automobile from China sold 1.75 million vehicles before
the pandemic and grew 32% (2.31 million vehicles) lastyear. Maruti Suzuki grew 5.7% from 1.56 million to 1.65
million vehicles. Although Geely Auto from China in 2021
didn’t sell as many as it did in 2019, it remained on a gradual
growth track. There is a stronger growth momentum
and larger growth margin for sales in the Chinese
automotive market. In 2020 when the pandemic peaked,
the 15 automakers mostly shared a two-digit sales drop andthe average drop margin was 13.4%.
The COVID outbreak brought the annual sales of the two
automotive giants Toyota and Volkswagen down from the 10
million vehicles mark. The top 3 automakers with the largest
sales drop in 2020 were Stellantis (down 23%), Nissan andFord (both down 22%), and Renault (down 21%).

Industry Focus〔〕Weak Foundation Amid Less
Desirable Prospect

Moving on to the year 2021 of market recovery, the ones withthe largest sales regain were Changan Automobile (up 15%), Maruti
Suzuki (up 13%) and BMW (up 8%). In that year, only 7 out of
the 15 automakers were back to positive growth. We canroughly estimate that about half the automakers will increase
sales and others otherwise this year. The foundation for
the automotive industry is still weak and could anytime be
subject to sudden impacts from the macro-environment.
In fact, there are still many hidden concerns with the automotive
industry going forward: there is still the ongoing semiconductor
shortage that constricts a part of the automakers’ capacity; steel priceremains on the rise and cost pressure encroaches on automakers.
After the Russia-Ukraine war broke out, Ukraine has been unable tosupply automotive wires to automakers. A research institute forecast
that it led to Mercedes-Benz, Volkswagen and BMW announcing toreduce production this March. The war has resulted in a loss of 70
thousand new vehicles for Europe and this is not a small number.

China Fastener World no.65/2022

On the other hand, EVs have a better prospect. Given that EV
sales were supported by a large number of purchase in the last twoyears, if most of the automakers succeed in transitioning fromgasoline-powered vehicles to EVs, it is believed that EV sales will nodoubt have an explosive growth after the supply of semiconductors
and special materials stabilizes.

048

Global Top 15 Automaker Sales
Automakers

Renault

BMW

ChanganMercedesMaruti Suzuki

Geely

Mazda

Year

Sales in Vehicles

ChangeGlobalRanking

2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020

2,689,454
2,949,871
3,749,815
2,521,596
2,324,778
2,520,146
2,314,547
2,003,663
1,759,971
2,093,476
2,164,275
2,339,024
1,652,653
1,457,861
1,563,297
1,328,029
1,320,471
1,361,556
1,074,987
1,243,039

↓ 5%
↓ 21%
↓ 3%
↑ 8%
↓ 8%
↑ 1%
↑ 15%
↑ 14%
↓ 15%
↓ 3%
↓ 8%
↑ 1%
↑ 13%
↓ 7%
↓ 16%
↑ 1%
↓ 1%
↓ 9%
↓ 11%
↓ 17%

99910101011121212111113
1313
14
14
1515152019

1,454,112↓ 9%14