2018/03/30

Training reportin Hangzhou
TUMSAT univ
Mayu, Momonoi, Chie, Muneyuki

Agenda
1. Space usage
2. Amusement
3. Green program
4. Display
5. Conclusion2

1. Space usage

Event (AEON MALL)
For young

Attract awide range ofcustomers

For father

For child
For mother

Free space (AEON MALL)

Traffic control→Safety→Easy to accessRest Space→comfort

Sell some food5

Big symbol (City mall)→Big impact on customers
6

Photo spot (City mall)

Attract young customers→Use SNS for advertisement7

Space usage

・Attract family
・Rest space→comfort・Light up
・Photo spot
→using SNS foradvertising8

If I am the GM of AEON MALL...
Advertisement
・Trick art

Purpose→Use the Floor

http://makings.jp/335

92. Amusement

AEON MALL (for kids)

Game machines

Adventure playground11

AEON MALL (for adults)

Game machines

Bowling12

City Mall (for children under-6)

Game machines

Adventure playground

Equipment easy to play

13

City Mall (for 6-13 years old children)

Game machines

Adventure playgroundA little higher level equipment

14

City Mall (for children over 13 and adults)

Game machines

Exercise space

High level equipment

15

Amusement• Mainly for small children• Easy to find(place gathered)• For almost all ages
• Difficult to find(All over the place)• High technology (VR)16

If I am the GM of AEON MALL...
①VR game machines↑photo of VR Zone Shinjyuku

Introduce a latest VR game machine17

If I am the GM of AEON MALL...
②Photo booth (Purikura)↑Purikura machine↑Purikura photos

Add a new spot for young girls18

3. GREEN-PROGRAM

Great effort of AEON MALL & City Mall
① EV charger（Electrical vehicle）
AEONMALL

CITY MALL

Prevent global warming

20

Great effort of AEON MALL & City Mall
② Dividing smoking area
AEONMALL

CITY MALL

Good for pollution protect

21

Great effort of AEON MALL & City Mall
③ garbage classification
AEONMALL

CITY MALL

Useful for recycling resources22

Great effort of AEON MALL & City Mall
④ Planting
AEONMALL

CITY MALL

Important effect for environment and building

23

AEON MALL advantage⑤ Solar panels

・729 solar panels
・23000 kw Annual production
24

AEON MALL advantage⑥ Collecting PC・Smart phone

Important in this online era

25

If I am the GM of AEON MALL ...
Collecting PC Phone by AEON MALL.

Appeal to government

26

MeritDemerit

Evaluation by government

Difficult to get popularity27

4. Display

Floor map
AEONMALL

CITY MALL

・”you are here” mark・restaurant picture
・3 important facilities (cinema, restaurant, amuse)29

Pamphlet
AEONMALL・shops’ name in map
・detailed category・big picture

CITY MALL

30

Water tank
AEONMALL

CITY MALL

・clear water tank→fresh image

31

Additional information(AEON MALL)・saving temperature・producing area
・pesticide check・Japanese food area32

Additional information(City mall)・large snack zone
・snack tasting→meet young consumers’ needs

33

Display

・Detailed information→kind for customer→make them relieved

・Attractive display→make products better→young customer→family customer
34

If I am the GM of AEON MALL...

Packed unlimited campaign

35

If “we” made a NEW mall...

1. The sky-light window
Make a impressive symbolat the center of the Mall

Bungee jump
orFree Fall
37

2. The area selling fish

Exhibit and sell fish artistically38

Thank youfor listening
39