Project Outline“KAKEAGARE! Japan” Planning Council
Tohoku University International Research Institute for Disaster Science (IRIDeS), Kahoku Shimpo Publishing Co., Dentsu Inc., Dentsu East Japan Inc.

カケアガレ！（KAKEAGARE!）
meansrun up! to a higher ground

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JAPAN2

＜TOHOKU＞※ tsunami height

IWATE Pref.

MIYAGI Pref.

FUKUSHIMA Pref.

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What is KAKEAGARE!

This project was launched in September 2012 in theaftermath of the Great East Japan Earthquake and tsunamithat caused a tremendous loss of life and property.
The aim of this project is to use the experience and lessons
learned from this major disaster to develop a program oftsunami evacuation drills and create “a culture of evacuation”
that habitualizes the practice of evacuation.

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What KAKEAGARE! does

1. Resolution of the issues faced by areas regarding tsunami
evacuation (creating evacuation rules unique to each area)

2. Development of an ongoing tsunami evacuation drill program tobe carried out on a regular basis
3. Promotion and spread of the practice of tsunami evacuation drill
programs for locations around Japan and around the world wheremajor tsunamis are projected
We want to establish “Tohoku-originated tsunami disasterprevention actions” through the realization of these aims.
5What KAKEAGARE! offers“Variable Drill Programs” for Tsunami Evacuation(The Development of Drill Programs Suited to Local Characteristics)

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What KAKEAGARE! offers

Variable drill programs are being proposed that local residents can freely
select and combine to meet the evacuation issues they face due to thecharacteristics of their area, such as terrain, population, and location ofresidential districts.
We aim to foster culture of evacuation.

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Process Leading to the Creation of a Tsunami Evacuation Drill Program
Tsunami evacuation drills

Leaflets

Workshops

Drill program based on
local conditions(assessment criteria,points, etc.)
DVDs

Expansion of program toother parts of Japan andthe world (application ofresults to other areas)

Collection and observation of cases

Website8Implementation System

Local governments and communities
Governments, neighborhood community associations, local autonomous
disaster prevention organizations, fire brigades, women’s fire prevention clubs,
NPOs and civic groups, boards of education, elementary and junior high schools,
police, fire departments, etc.

Coordination/Support“Kakeagare! Japan” Planning Council

Kahoku Shimpo Publishing Co., Local Newspaper Companies
Local area interaction using newspaper publishing networks, liaison with local governing
bodies, civic groups, etc., and coordinator for local companies, NPOs, civic groups, etc.

Coordination

Tohoku University IRIDeS

Dentsu Group(International Research Institute for Disaster Science)

Matching, coordination of companies, NPOs, etc., citizenparticipatory content development, advertising, PR materials, etc.,
utilizing the network of the Dentsu Group.

Provides drill supervision, verification, surveys, advice for plan drafting,etc. based on scientific knowledge.

9Case 01 | Iwanuma, Miyagi Prefecture(September 1,2012)• Located on the Sendai plain, where there is no high ground and no tall buildings exist.
• The only elevated ground is a highway, the Sendai-Tobu Road. This was chosen as theevacuation site, and a drill was carried out to escape up to the roadway using stairs built after
the earthquake.

Evacuation site
TOHOKUEvacuation site

Evacuation site

IWANUMAMIYAGI Pref.

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Case 01 | Iwanuma, Miyagi Prefecture(September 1,2012)• After the drill was over, a disaster prevention event was held at a junior high school
gymnasium, and the Self-Defense Forces cooked rice for the public.
• The area rule to “run up to the highway” gained widespread attention and was reported bynewspapers and TV news programs nationwide.

 No. of participants: 1,450(approx. 30% of target residents)
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Case 02 | Yamamoto, Miyagi Prefecture(August 31,2013)• The area is located on the Sendai plain, where there is no high ground and no tall buildings
exist, requiring evacuation over a distance of several kilometers.
• A drill based on evacuation by car was carried out. (Those involved in recovery andreconstruction work also participated.)

TOHOKUEvacuation site
Evacuation site

MIYAGI Pref.

YAMAMOTO

Evacuation site

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Case 02 | Yamamoto, Miyagi Prefecture(August 31,2013)• After the drill was over, a disaster prevention event was held at a junior high school
gymnasium, and a civic group exhibited a disaster prevention booth.
• The local “car evacuation” rule gained widespread attention and was reported in newspapersand on TV nationwide.

 No. of participants: approx. 3,000 (600 cars)

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KAKEAGARE! THAILAND(June 18,2014)

Ban Kalim School(Phuket, Thailand)

Incorporation with: Southern Meteorological Department (West Coast),TMD

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Latest Evacuation Drills

In Japan (Disaster area)

Reconstruction Agency’s “New Tohoku” model project (since 2013)
Tsunami evacuation drills, etc., carried out in disaster-hit districts and areas in Miyagi, Iwate and Fukushima prefectures.

In Japan (Non-disaster area)

Tsunami evacuation drill in Kushiro, Hokkaido (June 23)
In conjunction with Kahoku Shimpo’s traveling workshop “Musubi Juku” a tsunami evacuation drill was held in the city ofKushiro, a joint project by Kahoku Shimpo and Hokkaido Shimbun.

Tsunami evacuation drill in Hamanaka, Hokkaido/ Miyazaki prefecture/ etc.
Overseas

Tsunami evacuation drill in Phuket, Thailand (June 18)
Ten years after the 2004 Indian Ocean earthquake, disaster prevention classes and a tsunami evacuation drill were held inPhuket,Thailand.
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Training Topics in Tsunami Evacuation“KAKEAGARE! JAPAN” provides various drill programs,that can be “selected and combined”
by local governments and communities
according to local characteristics.
• Training topics related to tsunami evacuation were determined basedon interviews with people in the local governments of all affected
coastal areas in Miyagi prefecture. They are also based on the Miyagi
prefectural draft guidelines for tsunami measures, the Kahoku Shimpo’s
traveling workshop “Musubi Juku,” etc.
• The development and evaluation of the drill program is to be carriedout for each training topic through tsunami evacuation drills, workshops,etc.
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Training Topics in Tsunami Evacuation

Topic A. By Evacuee/Method/Location/Time
1. Persons needing assistance to evacuate
2. Students/children (on way to/from school)
3. Tourists, foreigners, etc.
4. Persons with pets
5. Company/business site (BCP)
6. Isolated community (remote island, etc.)17Training Topics in Tsunami Evacuation

Topic A. By Evacuee/Method/Location/Time
7. By Car
8. By Other vehicle (wagon, cart, etc.)
9. Tsunami evacuation tower, etc.
10. High ground substitute (highway, etc.)
11. Nighttime drill, etc.
12. Evacuation with snow on ground, etc.

18Training Topics in Tsunami Evacuation

Topic B. Methods to Encourage Participation: Events
13. Create festival—incorporate into regular area event
14. Create school event—strengthen ties between school and community
15. Create entertainment—Make into fun event or game19

Training Topics in Tsunami Evacuation

Topic C. Methods to Encourage Participation: Community Training
16. Raise awareness of evacuation—hand down from generation to generation
17. Raise awareness of evacuation—traveling workshop
18. Adapting to the “unforeseen”—in-situ evacuation drill
19. Train people—community disaster prevention leaders
20. Train people—evacuees to take initiative20

Training Topics in Tsunami Evacuation

Topic D. Information Transmission and Collection
21. Transmit information—training to reach out to people
22. Gather information—training through disaster prevention apps

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Training Topics in Tsunami Evacuation

Topic E. Evacuation Site
23. Evacuation center—training to set up a center and receive evacuees
24. Check on safety—evacuee list (use of media)
25. Check on safety—Disaster message board, etc.

22Training Topics in Tsunami Evacuation

Topic F. Checklist
26. for drill organizers
27. for drill participants23

Training Topics in Tsunami Evacuation

Topic A. By Evacuee/Method/Location/Time

Topic B. Methods to Encourage Participation: Events

Topic D. Information Transmission and Collection

1. Persons needing assistance to evacuate

13. Create festival—incorporate into regulararea event

21. Transmit information—training to reach outto people

2. Students/children (on way to/from school)

14. Create school event—strengthen ties
between school and community

22. Gather information—training throughdisaster prevention apps

3. Tourists, foreigners, etc.

15. Create entertainment—Make into fun eventor game
Topic E. Evacuation Site

4. Persons with pets
5. Company/business site (BCP)

Topic C. Methods to Encourage Participation:
Community Training

23. Evacuation center—training to set up acenter and receive evacuees

6. Isolated community (remote island, etc.)

16. Raise awareness of evacuation—hand downfrom generation to generation

24. Check on safety—evacuee list (use of media)

7. By Car

17. Raise awareness of evacuation—travelingworkshop

25. Check on safety—Disaster massage board,etc.

8. By Other vehicle (wagon, cart, etc.)

18. Adapting to the “unforeseen”—in-situ
evacuation drill

9. Tsunami evacuation tower, etc.

19. Train people—community disasterprevention leaders

Topic F. Checklist

10. High ground substitute (highway, etc.)

20. Train people—evacuees to take initiative

26. for drill organizers

11. Nighttime drill, etc.

27. for drill participants

12. Evacuation with snow on ground, etc.

24Please contact us!

http://kakeagare.jp

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