Discover Ehime specialties ,“ Sugoaji ”Get your favorite speciality food from Ehime“Sugoaji” are specially selected farm produce and foods fromEhime Prefecture, including such delicacies as red sea breamand citrus fruits which can be found on this portal site.

A large variety of items from Ehime including “Sugoaji” can befound here.Check our SNS: Ehime special products are posted as well.

InstagramFacebook@ehime_eigyohonbu@ehime.salesIn order to increase awareness of Ehime Prefecture's productbrands, including “Sugo aji ”, as well as expand sales channels, wecontinue to provide information on the prefecture's specialproducts and the activities of our sales headquarters. More lovefrom Ehime!

Inquiries regarding the database and listed companiesEhime Prefecture Ai-no-kuni Ehime Sales Headquarters4-4-2, Ichiban-cho, Matsuyama, Ehime, Japan 790-8570TEL 089 - 912 -2556 FAX 089 - 912 -2561 E-mail ehime-sales@pref.ehime.lg.jpEHIME SUGOAJIEhime Prefecture,The Citrus KingdomUnshu Mikan (Mandarin oranges)The face of Ehime, known asthe Citrus Kingdom. The citrusfruit of this area containssweet juice encased in softdelicate skin and is a joy to eat.
In summer greenhouse-grownUnshu Mikan is the perfectthing to give as gifts.          

Citrus production volumeNumber 1 in Japan！
！
※Specialty Fruit Tree Production Trend Survey(2021)Harehime

Native to India, it waseventually introduced toJapan. The skin can be peeledoff by hand and the innersections can be easily eaten.
It is characterized by itsstrong sweetness and aroma.          Marine aquaculture production volumeNumber 1 in Japan（ 2021）          SetokaA cross between Kiyomi,Encore and Murcott fruits. Ithas received a great deal ofattention recently. Perfect asa luxury gift. It is characterizedby its juiciness and richsweetness.          HarukaAn accidental seedling ofHyuganatsu fruit. It ischaracterized by a refreshingsweetness delicious aftertaste.          Kawachi BankanIt is called Japanese grapefruitand has a juicy and refreshingtaste. Sold under productnames such as “Mishokan”and “Uwa Gold.”          

Dekopon's younger sistercitrus was created by crossingKiyomi and Ponkan fruits. Itcan be peeled by hand andeaten in sections. It tastesvery sweet and is extremelyjuicy.          Hassaku          Beni Madonna (Nanko x Amakusa)This fruit has a thin skin and amelt-in-your-mouth texture.
Perfect for cut fruit. Thisvariety was registered inMarch 2005. (Developed byEhime Prefecture)          Marine aquaculture production volumeNumber 2 in Japan（ 2021）YellowtailSource: Agriculture, Forestry and Fisheries StatisticsA Rising Star, “Aiiku Fish”Mahata (Convict Grouper)Crossbreeding Mikan withs t andard o rang es. It i scharacterized by rich juiceand mellow pulp. Perfect forcut fruit.          Kara (Natsumi)Suma (Eastern Little Tuna)Blueﬁn TunaLemonsA citrus fruit with a sharp sourtaste. Lemons with green skinshow freshness, and proof ofdomestic cultivation.

A citrus fruit that can be eatenlike a Mikan fruit in April andMay. It is characterized by itsjuicy texture and rich flavor.

Various “Aiiku Fish”                    Japanese Jack MackerelUmazurahagi (Black scraper)Kue (Longtooth Grouper)Ehime Kashi No. 48Kanpei (Nishinokaori x Ponkan)It is characterized by its uniquetexture and rich taste. This fruitis among the highest qualityproducts that meet qualitystandards and is sold as “EhimeQueen Splash”. This variety wasregistered in August 2007.
(Developed by Ehime Prefecture)          Isaki (Chicken grunt)

Main original varieties of EhimeEhime Kashi No.28Source: Agriculture, Forestry and Fisheries StatisticsKiyomiThe varieties cultivated inEhime are “Tarocco” and“Moro.” It has a distinctivered flesh and flavor. It is idealfor cut fruit and juices.

Source: Agriculture, Forestry and Fisheries StatisticsAmanatsuBlood Oranges          Red Sea BreamStriped Jack)Marine aquaculture production volumeNumber 1 in Japan（ 2021）The refreshing taste ofsweetness and sourness is aperfect match for earlysummer.

It is characterized by a faintbitterness and unique texture.
It has a strong popularity.          HarumiCrossbreeding the Kiyomi andPonkan fruits. The convexityat the top of the fruit is atrademark. The sweet fruitpops in your mouth. It can bepeeled by hand and eaten insections.          ※Annual Report of Fisheries and Aquaculture Production Statistics (2021)In Ehime, the cultivationfirst began in Matsuyama in1889. It has a refreshingsweetness and aroma thatfills your mouth.

Shiranui (Dekopon）PonkanNumber 1 in Japan！
！

Fishery Kingdom, EhimeIyokanThis citrus fruit is a crossbetweenKiyomi, Osceolaand Mikan fruits. It has arefreshing orange flavor andcan be peeled by hand andconveniently eaten by Itsinner sections.          Marine aquaculture outputBeni Princess (Ehime Kashi No.28 x Kanpei)This variety has both thetexture of Beni Madonna andthe deep sweetness of Kanpei.
Trademark application filed inAugust 2019. (Developed byEhime Prefecture)          FlounderHiramasa (Yellowtail Amberjack)Chub Mackereltiger pufferﬁshSea BassKanpachi (Greater Amberjack)Spotted KnifejawChestnutKinukawaEggplantKomekko EggsPasteFresh ShiitakeMushroomsDairy products/EggsVegetablesFruitsMangoesKezuri Kamaboko (Seasoning madewith Kamaboko Fish Delicacy）Ganso Fish SausageJakokatsu (Fried Minced Fish Cutlet)Iyo-Bijin Taro8020 YogurtDomestic NaturallyGrown AvocadoRainbow KiwiAsparagusTofu/Side DishesEhime The King dom ofIngredie ntsSUGOAJIGance(Minced Fish Friedwith Bread Crumbs)Himekko Jidori(Free-range Chicken)Uwajima Sea Bream RiceBoiledWhitebaitJakoten (Fried Minced Fish)Honey from Mandarin OrangeBlossomsMandarin Bread

Tofuwith ScatteredToppingCarri-to-curry (Curry Bread)Jakoten (Fried Minced Fish)Matsuyama Age(Fried Tofu Sheet)EhimeAkane Wagyu BeefEhime Amatoro PorkTai-no-Tai(Fried Sea Bream)Setouchi Bar -Sea Bream andDried Tomato with Basil Olives-MarutottoBone-Cut Hamo Conger EelRound Herring Whole DriedHohoh CaviarYawata Shumai(Steamed Meat Dumpling)Mandarin Melon BreadMarmalade & JamBread/JamLivestock ProductsSeafoodCooked Sea Bream RiceMatsuyamaNabeyaki UdonNoodlesAmanatsu-daikon RadishToshima YellowtailMarinated in Olive OilPortable palm-sizedfor cycling, hiking, etc.
Replenishing carbohydrateswith yokanOkomen (Rice Noodles)Sardines marinated inAnchovy OilDried FoodsSeasoningsBarley misoVegilico (Small dried sardinescoated with vegetable powder)Blood Orange Salted ChocolatePure Barley PastaUp-cycle Yokan(Sweet bean jelly)Ehime The King dom ofIngredie ntsSUGOAJISalted Mandarin DressingKozakana-no Futanani(Small dried ﬁshmarinated in soy sauce)Komatsu PuddingMicchan Daifuku PremiumItalian GelatoSuclair(Semi-dried FujiPersimmon)Iriko (Small Dried Sardines)FrozenMandarinOrangesShirokawa Original Mont BlancBeveragesDriedTomatoesSoy Sauce withPheasant BrothOrganic LogDried ShiitakeMushroomsKodomo-Ketchup(Naturally sweet)Hamo (Conger Eel) Soup StockSweetsHimeno-rin (Rice)Himemochimugi(Pure Barley)Dogo PicklesPicklesNoodlesRice/Rice AccompanimentSesame SardineTsukudani(Marinated in soy sauce)Futami Mandarin Orange JuiceKinu-aonori(Dried Seaweed)Camp GINAka-no-Genki (100% Tomato juice)Sakurahime Series100% Straight Juice (Orange)Dogo Beer