EDITORIAL POLICY
Editorial Policy MARUI GROUP has been publishing co-creation management
reports as tools for stakeholder engagement since 2015. These
management strategy reports are forged over a process of dozensof planning meetings a year led by President Hiroshi Aoi. Since thefirst co-creation management report was issued in 2015, thesereports have continued to be used to foster understanding regarding
MARUI GROUP’s values and vision for the world. Our co-creation
management reports are complemented by & magazine, aJapanese-only impact co-creation magazine launched in March2023 that provides timely information on MARUI GROUP along withexamples of its social experiment. Co-Creation Management Report
2023 was crafted through a series of discussions spanning 19months that began with the planning and eventual cancellation of
our co-creation management report for 2022 and included thelaunch of & magazine.

Overview of Planning Process (Period: April 2022–October 2023, 27 meetings) Attendees	President Hiroshi Aoi; CFO Hirotsugu Kato; representatives from the Corporate Planning Division, the IR Department, theFinancial Department, the Sustainability Department, the ESG Promotion Department, the Wellbeing Promotion
Department, the General Affairs Department, and the Investment Research Department; and EDGE INTERNATIONAL, INC.
Major Discussion Themes• Approach for co-creation management report for 2022
• Potential for launch of co-creation magazine and impact report• Value creation narrative presented through examples of generated
impact• Examples of innovation looking at interactions between diligence,
time, and digital technologies• Exploration of innovation based on metaphor of a butterfly’smetamorphosis• Proposal of new form of innovation through combined efforts andsocial experiments• MARUI GROUP’s vision for the future and change in corporate
approach• Definition of co-creation, corporate value, inclusion, etc.
• Role and potential for owned media sources• Cancellation of co-creation management report for 2022 andpublication of & magazine• Approach for and purpose of publishing Co-Creation Management
Report 2023

•P
 ower of interests and businesses that people are inspired tosupport• Individual interests and concept of flow as tools for unleashing
employee creativity•M
 ARUI GROUP’s expertise, capabilities, and intangible assets•R eason for a for-profit company to evolve into a company that
contributes to the resolution of social issues and concept of transitioning from a focus on GDP to focus on “gross domesticwell-being”•G oal of achieving earnings growth (high growth and high returns)
while generating desired impact (happiness)•R epresentative examples of MARUI GROUP’s assets and impacts•E volution from monthly installment payments to embedded financeand concept of a gift economy• Themes that sparked lively discussions at officer meetings andretreats and concepts to be showcased in officer lists and skillmatrix

that offers happiness to allissues, a goal we announced in June 2023, and on the people whowill be indispensable to this evolution.
We sought to explain exactly what constitutes a company that
contributes to the resolution of social issues and what it means forpeople to work to create value. To this end, Co-Creation Management
Report 2023 looks at the thoughts of President Hiroshi Aoi and othermembers of MARUI GROUP’s management and of employees aswell as at the sentiments they direct toward these matters. We havealso provided a glance at the various assets MARUI GROUP is
utilizing in its evolution.
It is our hope that this report can be used as a tool for engagement with stakeholders and to encourage them to take part in theco-creation of value with MARUI GROUP to help us shape a brighter
future. I look forward to your ongoing support of MARUI GROUP.

2050 Vision
Build a world that transcends dichotomies ofimpact and profit
Philosophy
Continue evolving to better aid our customers
Equate the development of our people withthe development of our company
ValuesCreditability should be built together with customers
Pioneer spirit of creating opportunities

Wakana Zama
General Manager, Public Relations Office,General Affairs Department
MARUI GROUP CO., LTD.
koho-ml@0101.co.jp

QR codes used in this report are registered trademarks of DENSO WAVE INCORPORATED.

104

MissionContribute to co-creating an inclusive society

Afterword Thank you for reading Co-Creation Management Report 2023 to its
end. I suspect that some of you may have been surprised by thedecision to cancel our 2022 report. The production process for the2022 report began with a vision of pushing the boundaries of anintegrated report even further than we had done with Co-Creation
Management Report 2021. However, as we went about this, we cameto realize that, if we strayed too far from the standard formula for an
integrated report, it might result in readers who are unfamiliar withMARUI GROUP being unable to gain an understanding of our various
initiatives from the report. It was this realization that led to thedecision to cancel the report.
The discussions that took place in 2022 shaped the process ofpreparing Co-Creation Management Report 2023. Specifically, thesediscussions helped us reconfirm the purpose of our co-creation
management report as being, not so much about communicating
MARUI GROUP’s management strategies, but rather about placing aspotlight on the thoughts of management and the faces of employees. This approach is taken to better present our values and philosophy to those who may be interested in engaging in co-creation withMARUI GROUP in the future. It was based on this framing that wemoved forward with the production of our first report in two years.
The resulting report is focused on MARUI GROUP’s policies forevolving into a company that contributes to the resolution of social

MARUI GROUP’s Co-Creation Philosophy

Contact:
Public Relations Office, General Affairs Department
MARUI GROUP CO., LTD.
Tel: 03-3384-0101 (Receptionist) E-mail: koho-ml@0101.co.jp
Other inquiries:
www.0101maruigroup.co.jp/en/question.html

105