ＤＤ RELEASE
NEWSJanuary 22, 2019
Ryosuke Mori, President
LIFENET INSURANCE COMPANY(Securities Code: 7157, TSE Mothers)

Lifenet Adopts RPA for Partial Automation
Aiming for increasing customer response speed and improving service quality
TOKYO, January 22, 2019 - LIFENET INSURANCE COMPANY (TSE Mothers 7157,
President Ryosuke Mori, URL: https://ir.lifenet-seimei.co.jp/en/) announces Lifenet has begun
adopting RPA (robotic process automation) *1 to increase efficiency for repetitive workflows
typically performed by humans.
Made possible by advancements in digital technology, RPA is an automated processing
system that allows robots, in the form of software installed on PC, to process certain work tasks
previously performed by humans. Adopting RPA will enable Lifenet to automate repetitive
manual tasks (data extraction and organization, creation of materials required for following up on
customer inquiries). This will increase workflow efficiency, quicken customer response, andimprove service quality. Adopting RPA will also allow us to optimize personnel allocation towards
the development of new services.

■Applicable tasks
Initially, RPA is adopted in relation to the following tasks.
Data organization for customers who have requested brochures and require follow-up via
telephone or in the form of additional materials.

Tabulation and analysis of daily data to enable analysis of calls sent and received.

We plan to expand the use of RPA to additional workflows as it is deemed effective andefficient.
■Integration impact(1) Workflow efficiency and workstyle reform
Using RPA to organize customer response information, a task that previously wasconducted manually, will improve workflow efficiency, promote workstyle reform foremployees, and accelerate the start of customer follow-up.

Personnel allocation optimization (strengthen resources in planning domain)(2) Improve task and service qualityProvide stable quality that is not staff-specific

Reduce contact with highly confidential information

We also intend to use RPA to promote time reduction related to project advancement and new
product adoption as well as promote efficiency in various other workflows.
Lifenet will continue to proactively utilize technology to improve productivity and customer
service quality.

*1 RPA（Robotic Process Automation）: Refers to software capable of recognizing an application on a PC and operating aPC in the same way as a human.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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ＤＤ RELEASE
NEWS

About LIFENET URL： https://ir.lifenet-seimei.co.jp/en/
Returning to the original purpose of life insurance - mutual support - LIFENET INSURANCECOMPANY was founded with the goal of offering simple, convenient and competitively priced
products and services based on the highest levels of business integrity. We sell these products
and services directly to customers over the Internet. We aim to be the leading company driving
the growth of the online life insurance market.
Contact:
Investor Relations, Corporate Planning DepartmentTel:+81-3-5216-7900
e-mail: ir@lifenet-seimei.co.jp
Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided
solely for readers' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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