Mybusinessstarts
here

18 — 26/ 1 / 2025
boot.comboot isour passion.
Petros Michelidakis
Director boot Düsseldorf

Dear Water Sports Sector,
Dear Friends of boot,Dear Exhibitors,
Despite difficult conditions we have succeeded – together
with our exhibitors and the entire water sports community – in bringing a unique show to shine. Thank you somuch for all the positive reactions and comments wehave received but also for the constructive criticism andvaluable suggestions for the future – these are always
warmly welcomed.
The success of this year’s show inspires and motivates us
to make boot 2025 an even more significant event for
all exhibitors and water sports enthusiasts. To this end, wewill be launching our new campaign in September withpowerful visuals demonstrating the love of water and water
sports as we accompany the international community
on its voyage to Düsseldorf.

Our main objective is to make boot 2025 an outstanding
success for you as an exhibitor.
In this exhibitor invitation you will learn why bootDüsseldorf is so unique the world over. For one thing it
is impossible to ignore the compelling facts and figures.
However, what thrills and excites people at this trade
fair is the presentation of global premieres, the special
atmosphere and, from now on, even more networking
and sales conversations in a maritime setting!
boot remains the global trendsetter of the industry andyou, as an exhibitor, make a considerable contribution
to this.
We look forward to having you!

Yours,Petros Michelidakis
Director boot Düsseldorf
2boot is ...

Attractive
More than

214,000

International

visitors flocked tothe exhibition centre.

Here the international audience meets.

17 %72 %Trade visitors

Internationalexhibition space

83 %

Over

70,000Internationalvisitors

High-octane
boot is a spectacularexperience for thewhole family with join
in water sports.

private visitors

Uniqueboot is the world's most relevant
meeting point of the maritime
industry. Get in touch with dealers,potential projectpartners andinnovation drivers.

Reach

1.5 b
Exciting
Yacht launches, stageprogrammes, award giving
ceremonies, professional
tournaments andexpert conferences arecrowd pullers.

Media contacts

Media-effective
boot 2024 achieved a media reachof 1.5 billion and welcomed over
2,000 journalists on site.
3boot makes successful¤ 237,000
is what interested parties plan to spend
on purchasing a motorboat. This isa 13 % plus against 2023.

¤ 277,000
is the average amount that sailors plan to spend
on a sailing boat; a 22 % plus against 2023.

40 %of visitors come withfirm intentions to buy.

¤ 4,400
is the sum visitors intending tocharter boats plan to spend on
average per week.

¤ 1,520is what divers plan to invest
in their equipment.

Based on the results of 2,372 interviews carried out with visitors during boot 2024.

4

boot makes successful

93 %

76 %

of visitors are satisfied
with the offering.

of exhibitors are satisfied withthe direct sales made at boot.

82 %of exhibitors have added to their
new customer base by their trade
fair exposure.

Based on the results of 2,372 interviews carried out with visitors during boot 2024.

5¤ 6,830

boot is attractive¤ 3,81375 %monthly net
householdincome of visitors

average net
income* ofGermanhouseholdsof visitors are skilled water
sportspeople (sailing,powerboating, diving,surf or angling licence)

94 %*Source: Statista 2021

25 %First-time visitors

Satisfaction

95 %Referral rate

Based on the results of 2,372 interviews carried out with visitors during boot 2024.

6

boot fulfils wishes
Top reasons for visitors:
1

40 %have concrete buying intentions

2

want to experience boats live

3

wants to see the novelties at a glance4

want to try out products

5

17 %

come to book a trip

Based on the results of 2,372 interviews carried out with visitors during boot 2024.

7

boot is diving
29 %are interested in diving.

¤ 1,520is the amount divers plan to invest
in equipment. This a 13% plus
against 2023.

56 %plan spendings in the field of diving

Based on the results of 2,372 interviews carried out with visitors during boot 2024.

8boot is Destination Seaside
33 %

41 %

of visitors come to bootto learn more about
travelling and watersports
activities.

plan to charter a boat
over the next 2 years
and intend to spend on
average € 4,400 on it
per week.

In over200
17 %

lectures featured themost popular travel
destinations.

of visitors come tobook a trip

Based on the results of 2,372 interviews carried out with visitors during boot 2024.

9boot is big
P1 P2SUPER YACHTSSPORT-3 FISHING

P4

SUPER YACHT SHOWHall 7a

ENGINES, EQUIPMENT/ACCESSORIESHall 10, 11

CANOE/KAYAKHall 14

MOTORBOATSHall 1, 3, 4SUPER BOATS, LUXURY TOYS
Hall 5MARITIME ART
Hall 7

DIVINGHall 11, 12, 13

SAILING
Hall 15, 16

SPORTFISHING

SUPER YACHTSYACHT SHOWHall 7aSUPERRIBS,TENDER,RIBS,JET-SKIS,TOYS
JET-SKI,TOYS
Hall
9CHARTER, MARINAS, TOURISM,
HOUSE BOATSHall 13, 14

SURF SPORTS
Hall 1710boot is perfectly organisedThanks to 55 years of experience gained in the industry, boot Düsseldorf is organised 100% professionally. Our staff ensure
well -rehearsed logistics and smooth service. Almost 1,500 exhibitors trusted in the comprehensive marketing expertise andprofessional press liaison of our specialists in 2024.

Arne von Heimendahl

Christian Hruschka

Caroline Mühl

Svenja Zimmermann

Lara Hannappel

Barbara Klein

Senior Project Manager

Senior Project Manager

Senior Project Manager

Junior Project Manager

Senior Project Manager

Senior Project Manager

Powerboats, Sailing
Yachts & Super Yacht
Industry

Equipment & AccessoriesTechnology, Diving, Charter,Tourism, House Boats

Surf Sports, Canoe &Kayaking

Maritime Art, Equipment &Accessories

Event Stages

Sponsoring,
blue innovation dockTel.: +49 211 4560-429

Tel.: +49 211 4560-468

Tel.: +49 211 4560-419

Tel.: +49 211 4560-163

Tel.: +49 211 4560-563

Tel.: +49 211 4560-107

HeimendahlA@messe-duesseldorf.de

HruschkaC@messe-duesseldorf.deMuehlC@messe-duesseldorf.de

ZimmermannSv@messe-duesseldorf.de

HannappelL@messe-duesseldorf.de

KleinB@messe-duesseldorf.de

Messe Düsseldorf GmbHP.O. Box 10 10 06 _ 40001 Düsseldorf _ Germany
Tel. + 49 211 4560-01 _ Fax + 49 211 4560-668

www.messe-duesseldorf.de