What is subtitling?

Subtitling refers to converting speech into a text. Typically,
subtitles are displayed at the bottom of a screen. The
subtitling process includes interpreting what is spoken,transcribing (writing) it, and finally translating thetranscribed file to create multilingual video content.

What is the difference between captions andsubtitles?
Many times, the terms subtitles and captions are usedinterchangeably as they both refer to the text displayed in on
the screen. However, a captions are the text of the samelanguage used in the video whereas subtitles are thetranslated text for the global audience.

What are the types of captions?
Open captions: The text that the users cannot turn off isknown as open captions. The captions are permanently written
on the video or media file. Therefore, it runs automaticallywithout the users having to activate it. Open captions areideal for educational videos as the viewers can archive thecontent easily for future reference.
Closed captions: The users can turn on/off the captions attheir discretion. For instance, the content streaming on OTT
platforms such as Netflix has one or two lines of text runningalong with the video below the screen. Thus, the users cancustomize their viewing experience with closed captions.
SDH (subtitling for the deaf and hard of hearing)
captions: The SDH captions are best suited for videos createdfor deaf and hard of hearing users. These captions also
describe the emotion or action in a scene for an engaging user
experience. For instance, (happy music plays), (sighs), (soundof the door slamming), etc.

What are the advantages of captioning &subtitling?
It increases audience engagement: Videos with subtitles
attract a larger audience. The subtitles help theaudience understand the content of the video better. For
instance, if a video is made in Japanese, with English
subtitles, the video will have better viewership andengagement globally, given the significant number ofEnglish-speaking viewers.
It helps learn a new language: Subtitles help users,
especially with ESL (English as second language) learn a
new language and enhance their communication skills. It
is an interesting yet effective way to understand thenuances of a new language, provided the subtitles arefree of grammar and language errors.

It gives a better user experience to the audience withhearing disabilities: The video subtitles enable users
with hearing disabilities to interact with andunderstand the video better.
It provides easy access to essential resources: This is
one of the major advantages, especially for the students
or researchers who want to save vital points, links, ordata from the video content. The subtitles help themrecord essential resources which can be accessed at any
time from anywhere.

Why should businesses opt for captioning andsubtitling services?

Business man pressing high tech type of modern graph on avirtual background
It helps in globalization: Videos with subtitles
generally reach a wider audience worldwide, enablingbusinesses to enter the global market easily. Theaudience will understand the brand’s message regardlessof the language barriers.
Localization:
Subtitling means translation of thevideo’s language into the language of a specific region.
For instance, a video in English can be localized forthe audience in China by using Chinese subtitles.
It improves SEO: Subtitles help in enhancing thevisibility of the videos. When the subtitles consist of
SEO-friendly keywords, the video crawls faster into thesearch engine. It attains higher visibility and garners
more traction from the audience worldwide.
It enhances brand value: One of the most effective ways
for brands to improve their value globally is to opt for
subtitling services. It helps the brand connect with its
audience across multiple geographies effortlessly.
It improves social media reach: According to a study,
captions or subtitles boost video shares by 15% and CTA
by 26%. Subtitles make videos engaging, and they become
highly viewed and interacted with on social media.

The top 3 best practices
captioning and subtitlingforvideo

Accurate timing: The subtitle must be in tandem with thevisuals played on the screen because each second counts.
Therefore, the viewer must have sufficient time to read andunderstand the subtitle. If the subtitles lag or run fasterthan the visuals, it disrupts the viewing experience.
Compliance with regulatory guidelines: The subtitling andcaptioning must be done according to the FCC (FederalsCommunications Commissions) regulations. In additions, thesubtitles and captions must ideally meet the quality standards
as per the Netflix and The Described and Captioned MediaProgram (DCMP).
Consistency: The subtitles presented in the video must have aconsistent font, style, font size, color, etc., for better
clarity and coherence.
Subtitling is a time-intensive process, and one must consider
multiple aspects to ensure the subtitling is effective.
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What should one look for while opting for
professional subtitling services?
Quality: The subtitling services provider must bequality-conscious and ensure the subtitles are highly
accurate, precise, and boost viewership significantly.
Timely delivery: The subtitling services must have aquick turnaround time to prioritize the customers’
deadlines.
Data security: The provider of subtitling services mustsecure the customers’ confidential data.
Subtitling services are highly beneficial for those looking toboost the engagement rate with their video content. Therefore,
it is imperative to choose a subtitling services provider
carefully.