LexisNexis® Relatives and Associates

Expand tailored targeting efforts
by leveraging true social networks

Successful marketing results startwith a concentrated and customized
approach to targeting the most viableleads. LexisNexis® Risk Solutions
Relatives and Associates tool combines
our powerful proprietary linking
technology and advanced analytics
with 78 billion records on over 250
million active consumers to locate
people who are similar to – even related
to – your most profitable responders.

Extend the value of profitable relationships
with proven consumer intelligence

78B records from10,000 sources.
We can help expand your addressable market andincrease returns on your marketing investment
by identifying ideal targets for affinity marketing,including, alumni identification, credit union
membership, non-profits, publishers, retailers,
telecoms, the hospitality industry and many more.

Associates
Kate’s former and current roommates
include Janet and Bill.

Your Base Record
Kate is a college
student and frequentbuyer of your product.

Relatives
Kate’s mother, Mary, frequently looks
to Kate for product recommendations.

New Prospects
Kate’s mother, as well as roommates
Janet and Bill, are also prospects
for your offers.

LexisNexis® Relatives and Associates
Strengthen campaign results by identifying similar associates and relatives

A customer referredthrough an existing customer
is worth nearly

35% more179%

of consumers say family andfriends have a ‘heavy influence’on buying decisions, much morethan other influencers2

72%

of consumers have made apurchase due to a referralor recommendation from afriend or family member3

Connect to more precise consumer perspectiveRelatives and Associates is just one of manyeffective solutions available from LexisNexis®
Risk Solutions. Like many other smart marketers,
you can depend on our spectrum of solutions to:• Gain insights into the demographics, needs,
preferences, and behaviors or customers andprospects• Deploy highly effective data hygiene to
update your files with quality informationfrom a trusted brand• Connect consumers to their businesses• Use advanced information technology to linkpeople with their relatives and associates• Benefit from the efficiency of our advanced
analytics to enhance your marketing
initiatives• Leverage the breadth and depth of 78 billion
records

For more information, call 1.800.953.2877 or visit risk.lexisnexis.com/CustomerAcquisition

About LexisNexis® Risk Solutions
At LexisNexis Risk Solutions, we believe in the power of data and advanced analytics for better risk management. With over 40 years ofexpertise, we are the trusted data analytics provider for organizations seeking actionable insights to manage risks and improve results while
upholding the highest standards for security and privacy. Headquartered in metro Atlanta USA, LexisNexis Risk Solutions serves customers inmore than 100 countries and is part of RELX Group, a global provider of information and analytics for professional and business customers
across industries. For more information, please visit risk.lexisnexis.com.

1.Philipp Schmitt, Bernd Skiera and Christophe Van den Bulte, “Referral Programs and Customer Value” July, 2010.
2. Razorfish Social Influence Marketing Report
3. Rewardstream, “What Factors Influence Referral Marketing?” June, 2016.
The Profile Booster services are not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act, 15 U.S.C. § 1681, et seq. (“FCRA”) and do not constitute “consumerreports,” as that term is defined in the FCRA. Accordingly, Profile Booster services may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or anothereligibility purpose that would qualify it as a consumer report under the FCRA. LexisNexis and the Knowledge Burst logo are registered trademarks of RELX Inc. Copyright © 2018 LexisNexis Risk Solutions.
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