MARUI GROUP’sVision

MARUI GROUPʼs

CO-CREATION PHILOSOPHY

In conjunction with the establishment of a long-term vision for 2050,
we at MARUI GROUP reshaped our co-creation philosophy based on our aspirations
and our principles, clarifying the intent of these ideals so that they may guide us
in our daily business activities.
Revised in February 2019

Our Aspirations

Our Principles

MISSION

PHILOSOPHY

Contribute to co-creating a flourishing andinclusive society that offers happiness to all

Continue evolving to better aid our customers

MARUI GROUP’s mission is its reason for existence. The corporate and business activities of MARUI GROUP are
the practice of fulfilling this mission. This mission is meant to provide all members of MARUI GROUP with aguide, inspiring them to reflect on whether their actions and decisions are contributing to the fulfillment of themission, even in times of uncertainty.

Equate the development of our people
with the development of our company
MARUI GROUP’s philosophy is an essential compass for fulfilling its mission. The desire to “continue evolving tobetter aid our customers” compels everyone at MARUI GROUP to work for the benefit of stakeholders by exercising their capacity for empathy to adopt the viewpoints of various stakeholders in order to understand theirthinking and their pain. The ongoing evolution of this capacity for empathy gives rise to the propensity for innovation that drives the resolution of the issues faced by customers, society, and the environment. The commitment
to “equate the development of our people with the development of our company” is founded on the belief thatMARUI GROUP’s growth is achieved when our people realize self-actualization through empathy and innovation.

2050 VISION
Harnessing the power of business to build a worldthat transcends dichotomies
MARUI GROUP’s 2050 Vision is a roadmap for the accomplishment of the Company’s mission. It puts forth

VALUES
Creditability should be built together with customers
Pioneer spirit of creating opportunities

directives for the concerted efforts to be advanced by all Group members as they ascertain changes in theMARUI GROUP’s values are the unique principles of the Company that differentiate it from all others, theoperating environment. We believe that a vision and long-term targets are essential for a company to remain true

precious founding spirit that will perpetually permeate our organization. The concept of co-creation ofto its mission and values as, no matter how righteous a mission or values may be, they will still need a guide to­creditability—based on the belief of MARUI GROUP’s founder that “creditability should be built together withclarify priorities for advancing business strategies.

customers,” rather than assigned to them—is the belief that credit should be forged through trust over long-term
relationships by working together with and being empathetic toward customers. The founder also advocated a“pioneer spirit of creating opportunities.” This value represents MARUI GROUP’s spirit of innovation andevolution, which propels us forward as we transform our business and create new demand and markets in
response to changes in customer happiness or in society.

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