BSB40820

Certificate IV in
Marketing andCommunication
Build a solid foundation in marketing andcommunications and launch your career in ahigh-growth, creative industry.

COURSE LENGTH
4 terms full-time (approx. 1 year)
8 terms part-time (approx. 2 years)
Part-time option only available fordomestic students.

CAMPUS
Brisbane, Gold Coast, Melbourne,
Sydney CBD, Bondi and Manly

DELIVERY
Face-to-face, online1 and blended2Harness

DriveGain

Communicate

your creativity and mastermarketingand measure marketing
success

advanced problem-solving
skillseffectively to targetaudiences

INTAKE DATES
30 Jan 2324 Apr 23

17 Jul 2309 Oct 2329 Jan 24

22 Apr 2415 Jul 2407 Oct 24

1. Up to one-third delivered online for student visa holders
2. Blended option available to domestic students only

Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College | RTO Code: 90396 | CRICOS Code: 01331F
APC Certificate IV in Marketing and Communication flyer_1.8R_06DEC22

Page 1 of 2

ENTRY REQUIREMENTS

MODES OF DELIVERYACADEMIC - Successful completion of AustralianYear 11 or equivalent.

Student visa holders: Face-to-face (up toone-third may be delivered online or by distance)

ENGLISH LANGUAGE PROFICIENCY - Successful
completion of 8 weeks of General English at
Intermediate level or equivalent (plus 80%attendance) at our sister school, English Unlimited,or 10 weeks at other approved providers.

Domestic students (and other visas): Face-to-face,
online and blended options available.

PATHWAYS
Students who successfully complete theCertificate IV in Marketing and Communication
may continue onto the Diploma of Marketing andCommunication at Australian Pacific College, andsubsequently continue to our partner universities
through our articulation pathways program.

COURSE OVERVIEW & STRUCTURE
The Certificate IV in Marketing andCommunication is designed to introduce students
to basic marketing concepts while developing
a comprehensive understanding of consumer
behaviour, leadership skills and networking.

POSSIBLE JOB TITLES RELEVANT TO THISQUALIFICATION
Direct Marketing Officer
Market Research AssistantMarketing Coordinator
Marketing Officer
Public Relations Officer

12 SUBJECTSMarketing Activities
Consumer Behaviour
Complex Documents
Marketing Communication A

Students who graduate from this qualification
will be able to provide leadership and guidance
to others with some limited responsibility for theoutput of others, however graduates will typicallyreport to a more senior marketing practitioner.

COURSE FEESHOW TO PAY$6,000Application fee: $150 for
international students

Direct debit or credit card
before the start date.

ASSESSMENTS
All APC vocational courses are assessed througha combination of assessment types that may
include short answer questions, studio projects,
essays, reports, group tasks, case studies, role plays,
portfolios and/or presentations.

Note:••••

Marketing Communication B
Presentation Skills
Marketing Ideas
Fundamentals of Public Relations
Products and Services
Digital Media
Stakeholder Interactions
Creative Collaboration

Course and campus availability subject to demand.
One term is 9 weeks of study.
For a free assessment of your current English level, please go to apc.edu.au/applications/#entry-tests
For more info about our University pathways, visit apc.edu.au/courses/#university-pathways

International students: A temporary resident of Australia and/or a resident or citizen of any other country.
Domestic students: An Australian citizen or Australian permanent resident

Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College | RTO Code: 90396 | CRICOS Code: 01331F
APC Certificate IV in Marketing and Communication flyer_1.8R_06DEC22

APC.EDU.AU | INFO@APC.EDU.AU
Page 2 of 2

BSB50620

Diploma ofMarketing andCommunication
Become a savvy marketing and communications
professional with digital and creative thinking skills
in order to drive measurable marketing success.

COURSE LENGTH
4 terms full-time (approx. 1 year)
8 terms part-time (approx. 2 years)
Part-time option only available fordomestic students.

CAMPUS
Brisbane, Gold Coast, Melbourne,
Sydney CBD, Bondi and Manly

DELIVERY
Face-to-face, online1 and blended2Harness

DriveGain

Communicate

your creativity and mastermarketingand measure marketing
success

advanced problem-solving
skillseffectively to target
audiences

INTAKE DATES
30 Jan 23

24 Apr 23

17 Jul 23

09 Oct 23

29 Jan 24

22 Apr 24

15 Jul 24

07 Oct 24

1. Up to one-third delivered online for student visa holders
2. Blended option available to domestic students only

Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College | RTO Code: 90396 | CRICOS Code: 01331F
APC Diploma of Marketing and Communication flyer_1.8R_06DEC22

Page 1 of 2

ENTRY REQUIREMENTS

MODES OF DELIVERYACADEMIC - Successful completion of BSB40820
Certificate IV in Marketing and Communication orequivalent.

Student visa holders: Face-to-face (up toone-third may be delivered online or by distance)

ENGLISH LANGUAGE PROFICIENCY - Successful
completion of 8 weeks of General English at
Intermediate level or equivalent (plus 80%attendance) at our sister school, English Unlimited,or 10 weeks at other approved providers.
Domestic VSL - eligible students1 - Senior
Secondary Certificate of Education, or Certificate
IV level course delivered in English, or competency
at or above Exit Level 3 in the ACSF in both reading
and numeracy using an approved English test.

PATHWAYS
Students who successfully complete the Diploma ofMarketing and Communication may continue onto
the Advanced Diploma of Marketing or LeadershipManagement course at Australian Pacific College,
or may be eligible for advanced standing in courses
at universities or other higher education providers
through our articulation pathways program.

COURSE OVERVIEW & STRUCTURE
The Diploma of Marketing and Communicationreflects the role of individuals who possess asound theoretical knowledge base in marketing
management and demonstrate a range ofmanagerial skills to ensure that marketing
functions are effectively conducted in anorganisation or business area. Typically they would
have responsibility for the work of other staff andlead teams in conducting marketing campaigns.

COURSE FEESHOW TO PAY$6,000Application fee: $150 for
international students

Direct debit or credit card
before start date.
VET Student Loans available
for eligible domestic students.1

ASSESSMENTS
All APC vocational courses are assessed througha combination of assessment types that may
include short answer questions, studio projects,essays, reports, group tasks, case studies, role plays,
portfolios and/or presentations.

Domestic students (and other visas): Face-to-face,
online and blended options available.

POSSIBLE JOB TITLES RELEVANT TO THISQUALIFICATION
Marketing Manager
Marketing Team Leader
Product Manager
Public Relations Manager

11 SUBJECTSMarketing Communication Plans
Marketing Projects
Marketing Opportunities 1Marketing Mix
Persuasive Copywriting
Market Research 1
Marketing in a Digital World
Marketing Audit
Analyse Data
Concept Development
International Markets

Note: 1. For domestic students there are a number of ways you may choose to pay for your study at APC: Payment due prior
to the census date by direct debit or credit card or by applying for an income contingent loan from VET Student Loans. Thereare specific student eligibility criteria to qualify for VET Student Loans. For more information on VET Student Loans and ourtuition fee schedules see our website apc.edu.au or contact the Department of Education and Training.
1800 020 108 | VETStudentLoans@dese.gov.au | https://www.dese.gov.au/vet-student-loans

International students: A temporary resident of Australia and/or a resident or citizen of any other country.
Domestic students: An Australian citizen or Australian permanent resident

Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College | RTO Code: 90396 | CRICOS Code: 01331F
APC Diploma of Marketing and Communication flyer_1.8R_06DEC22

APC.EDU.AU | INFO@APC.EDU.AU
Page 2 of 2

BSB60520

Advanced Diplomaof Marketing andCommunication
Establish yourself in a dynamic, creative andever-expanding industry with this advanced levelmarketing and communication qualification andboost your own entrepreneurial path.

COURSE LENGTH
4 terms full-time (approx. 1 year)
8 terms part-time (approx. 2 years)
Part-time option only available fordomestic students.

CAMPUS
Brisbane, Gold Coast, Melbourne,
Sydney CBD, Bondi and Manly

DELIVERY
Face-to-face, online1 and blended2Harness

DriveGain

Communicate

your creativity and mastermarketingand measure marketing
success

advanced problem-solvingskills

effectively to targetaudiences

INTAKE DATES
30 Jan 23

24 Apr 23

17 Jul 23

09 Oct 23

29 Jan 24

22 Apr 24

15 Jul 2407 Oct 24

1. Up to one-third delivered online for student visa holders
2. Blended option available to domestic students only

Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College | RTO Code: 90396 | CRICOS Code: 01331F
APC Advanced Diploma of Marketing and Communication flyer_1.8R_06DEC22

Page 1 of 2

ENTRY REQUIREMENTS

MODES OF DELIVERYACADEMIC - Successful completion of BSB50620Diploma of Marketing and Communication orequivalent.

Student visa holders: Face-to-face (up toone-third may be delivered online or by distance)

ENGLISH LANGUAGE PROFICIENCY Successful completion of 8 weeks of General English
at Upper Intermediate level or equivalent (plus 80%attendance) at our sister school, English Unlimited,or 10 weeks at other approved providers.
Domestic VSL - eligible students1 - Senior
Secondary Certificate of Education, or Certificate
IV level course delivered in English, or competency
at or above Exit Level 3 in the ACSF in both reading
and numeracy using an approved English test.

Domestic students (and other visas): Face-to-face,
online and blended options available.

POSSIBLE JOB TITLES RELEVANT TO THISQUALIFICATION
Marketing director
Marketing strategist
National, regional or global marketing manager

12 SUBJECTSPATHWAYS
Students who successfully complete the Advanced
Diploma of Marketing and Communication may
be eligible for advanced standing in courses atuniversities or other higher education providers
through our articulation pathways program.

COURSE OVERVIEW & STRUCTURE

Marketing Strategy
Marketing Plan
Marketing Processes

The Advanced Diploma of Marketing andCommunication reflects the role of individuals
who provide leadership and strategic direction in
the marketing activities of an organisation. They
analyse, design and execute judgements using
wide-ranging technical, creative, conceptualand managerial competencies. Their knowledge
base may be highly specialised or broad within
the marketing field. These individuals are often
accountable for group outcomes and for theoverall performance of the marketing function ofan organisation.

Marketing Networks

COURSE FEESHOW TO PAY$6,000Application fee: $150 for
international students

Innovation 2Direct debit or credit card
before start date.
VET Student Loans available
for eligible domestic students.1

ASSESSMENTS
All APC vocational courses are assessed througha combination of assessment types that may
include short answer questions, studio projects,
essays, reports, group tasks, case studies, role plays,
portfolios and/or presentations.

Marketing Research 2
International Marketing Programs
Advertising Campaigns 1
Advertising Campaigns 2

Problem Solving
Marketing Budgets
Organisational Digital Strategies

Note: 1. For domestic students there are a number of ways you may choose to pay for your study at APC: Payment due prior
to the census date by direct debit or credit card or by applying for an income contingent loan from VET Student Loans. There
are specific student eligibility criteria to qualify for VET Student Loans. For more information on VET Student Loans and ourtuition fee schedules see our website apc.edu.au or contact the Department of Education and Training.
1800 020 108 | VETStudentLoans@dese.gov.au | https://www.dese.gov.au/vet-student-loans

International students: A temporary resident of Australia and/or a resident or citizen of any other country.
Domestic students: An Australian citizen or Australian permanent resident
Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College | RTO Code: 90396 | CRICOS Code: 01331F
APC Advanced Diploma of Marketing and Communication flyer_1.8R_06DEC22

APC.EDU.AU | INFO@APC.EDU.AU
Page 2 of 2