LexisNexis® Profile Booster

Increase marketing ROI
by targeting your bestprospects first

Optimize marketing campaigns,
reduce costs and increase response
rates with detailed insights.
With marketing budgets limited and competition
growing rapidly, it’s never been more essential
to identify your best prospects more accurately.
A successful marketing campaign begins with athorough view of targets to support communications
that are pertinent and persuasive. Without such
insight into a prospect, attracting and retaining
customers becomes infinitely more challenging.
LexisNexis® Profile Booster delivers model readyattributes for improved predictive capabilities tohelp you refine and improve marketing strategies
for better outcomes. Profile Booster leverages
industry-leading sources of next-generation alternative
data and enriches it with our proven linking analytics
to augment your traditional marketing data sources.

Leverage industry-leading insights
LexisNexis Profile Booster provides access to highquality consumer and business data, analyzed by ourproprietary LexID® linking technology to deliver a clearer
picture of a prospect. This is actual person-level data
— not modeled, surveyed or summarized data.
Refine your prospect list with richer insight about
an individual’s:• Household• Occupation• Education• Economic trajectory• Derogatory events

With Profile Booster, you can pinpoint promisingprospects by augmenting your existing data.
Leverage deep prospect insights that fit yourobjectives, marketing plan and workflow.

Deterministic insights from Profile Booster help
empower you to build more well-rounded consumer
and commercial profiles, enabling them to:

Enrich business and customer
marketing data

• Improve targeting accuracy• Increase marketing ROI• Boost response rates• Reduce customer acquisition costs

Append attributes to your existing
prospect lists or databases
Drive better business outcomeswith the power of precision targetingReach both consumer and business prospects
Profile Booster rounds out your view of a prospect no matter your use case. Our exceptional
linking capabilities can provide granular views of individuals and businesses and connect
more dots for a clearer view of personal or business relationships.

Gain deeper consumer insights

Enrich business insights

Reach new prospects by marketing to real people— not personas.

Gain granular business entity insights to better
connect with small to medium sized businesses.

• Deep referential database covering individual,
household and relationship data

• Highly relevant public and proprietary records,
including many non-traditional elements• Powerful linking technology with over
99.99% accuracy• A more comprehensive view of new and small
businesses that may otherwise be overlooked• Library of 400+ model-ready data points• 130+ model-ready attributes for deeper insights into
the business, industry and number of key executivesStrengthen your marketing strategies with predictive views of prospect value.

Refine segmentationand targeting with clearer
views of a prospect

Optimize marketing spend
by improving efficiency
and reducing waste

Create customized
messaging with offers that
resonate with prospects

Learn more about Profile Booster before your next campaign.
Call 866.858.7246 or visit risk.lexisnexis.com/products/profile booster

About LexisNexis Risk Solutions
LexisNexis® Risk Solutions includes seven brands that span multiple industries and sectors. We harness the power of data, sophisticated analytics
platforms and technology solutions to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit
people around the globe. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE:RELX), a global provider of information-based analytics and decision tools for professional and business customers. For more information, please
visit LexisNexis Risk Solutions and RELX.

This document is for informational purposes only and does not guarantee the functionality or features of any LexisNexis Risk Solutions products identified. LexisNexis Risk Solutions
does not represent nor warrant that this document is complete or error free.
The LexisNexis Risk Solutions services referenced herein are not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”)
and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, the LexisNexis Risk Solutions services referenced herein may not be used in whole or in part as a factor
in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA.
LexisNexis and the Knowledge Burst logo are registered trademarks of RELX Inc. Other products and services may be trademarks or registered trademarks of their respective companies.
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