Facebook Japan

The progress of”Disaster Prevention”
by the use ofSocial Platform

The progress of ”Disaster Prevention”
by the use of Social Platform

Lecture①
Introduction of Facebook andits “Crisis Response” function

Facebook Japan
Head of Communications

YUKIKO SHIMOMURA

Give people the power to build communityand bring the world closer together

Building Global Community

Safe

Supportive

Civically-engaged

Informed

Inclusive（※From 「Building Global Community」 posted by Mark Zuckerberg on FEBRUARY 16, 2017)

Communities in Japan

Communities in Japan

2.07 billion

800 million

1.3 billion

100 million

Monthly activeusers

Monthly active
accounts

Monthly activeusers

People joinmeaningful groups(2017/9 Facebook data)

Facebook in Japan

Functions to support communities
Messenger

Maximum 50 people can joinGroup Video Chat

Facebook LiveInteractive Communication

Functions to support communities
GroupsMore than 1 billion（*） people
around the world join Groups

EventsMore than 16 million eventsare planned per month（*As of January, 2016）

Functions to support communities
360 Photos・Videos

Camera Effects

Apps supports for 4K or VR

Various masks, frames
and interactive filters

Building communities and Supporting businesses

Support detailed analysisand promotion

Revitalize
the local communities

Help businesses
Go global

Building Global Community

SafeSupportive

Civically-engaged

InformedInclusive（※From 「Building Global Community」 posted by Mark Zuckerberg on FEBRUARY 16, 2017)

Crisis ResponseTriggered by 3.11 Great East Japan Earthquake

Studied at Harvard University

Safety CheckCommunity Help

Community Help

People can ask for and give help tocommunities affected by the crisis

Links to Aricles, Photos and Videos

Help to get more information about the crisis

Activation•

Safety Check has been activated formore than•850 crises in three years

Notified people that their families and friends are safe
nearly2billion times.

The progress of ”Disaster Prevention”
by the use of Social Platform

Lecture②

Introduction ofDisaster Prevention Girl andre-define “disaster prevention”

Disaster Prevention Girl / Community manager

Suzuka Nakanishi

Disaster Prevention Girl / Director

Manami Tsutsuki

2011.3.11

We want new generation to havemore attention toward DRR

combined with new and exsiting
ways of disaster preventionRe-define “disaster prevention"

We can do everythingwith Facebook！

How we use Facebook１）Communicate with team２）Communicate with Fan３）Communicate with Client４）Communicate in an emergency

#beORANGE
New sign "waving orange flags"
has two important meanings.
One is to give notice of tsunami
and the other is to order themevacuate for higher places.

yeeey I hit upon a new projectfor surfers and swimmers!!!

oh, okay… what kind ofproject it is?

you want to know? hehei hear about DRR from myfriend, he is a surfer...

１）Communicate with team１）Communicate with teamTeam in 2017
Team in 2016
with Clients
Team in 2016

１）Communicate with team①②③④2 ）Communicate with FanFacebook Livenot report but communicate

goods on shop

2 ）Communicate with Fan

3 ）Communicate with Clients

Share ideas for new product, sending contract documents
and more...

400 and more orange flags
all over Japan now4 ）Communicate in an emergency✔ Safety confirmation within our team✔ post info on FBpage and Twitter*summary info is on FB, Immediate ones are on TW✔ share info w/leader ofother communities

Community Continue PlanWEB：http://info.bosai-girl.com/

The progress of ”Disaster Prevention”
by the use of Social Platform

Lecture③“We Shall Never Forget”－Lessons learned fromthe victims
The IWATE NIPPOToshikazu KANUKAThe Iwate Nippo
Newspaper Staﬀ writer

２０１１．３．１１
I suﬀered from the Great East
Japan Earthquake disaster inOfunato

ＩＷＡＴＥＳＥＮＤＡＩ

ＯｆｕｎａｔｏＴＯＫＹＯOur important viewpoint
since that day

Ｗe value lives

・The lives that were saved
・The lives that were lost・The lives that carry onliving

The handwritten lists of the evacuees
were posted at the refuges
They wanted to convey that they live

We placed thenames of the 50,000 refugees in total

The dead and missing bythe tsunami in Iwate＝５７９３peopleＯｕｒｍｉｓｓｉｏｎ

We must never again lose precious lives
from another disaster.

The digital archive“We Shall Never Forget”－Last Movements of Tsunami Disaster Victims

Blue points are male, red ones are female.

The Pledge To Save Our Lives 命を守る誓い
Just ｒun！ Donʼt turn back！
Move to higher area
Conduct a disaster drill to be readyDonʼt apply the previous cases
Save people who need special support

Pass the lessons down tothe next generation

The Earthquakes in Nankai Troughand in Tokyo metropolitan area
At the Kumamoto Earthquakephones didnʼt work, but the internet did
SNS (Facebook,Twitter) had a great presence
A person from Iwate who posts onIwate Nippo Facebook page will be put on thenewspaper as a list of the evacuees

Community
Help

Test Page

命の伝⾔板
The message
board of life

We Shall Never Forget
Ｔｈｅ Ｉｗａｔｅ Ｎiｐｐｏ

The progress of ”Disaster Prevention”
by the use of Social Platform

Panel discussion”Disaster Prevention”
and Social Platform

The Earthquakes in Nankai Troughand in Tokyo metropolitan area
Ex. A middle-aged
man from Iwate
who lives in Tokyo

Test Page

命の伝言板
He posts on facebookthat he is alive

The message
board of life

His aged parents
in Iwate readabout his safety

Iwate Nippo prints his name on paper