ＤＤ RELEASE
NEWSFebruary 7, 2019
Ryosuke Mori, President
LIFENET INSURANCE COMPANY(Securities Code: 7157, TSE Mothers)

Policies-in-force exceeded 300,000 on January 31, 2019
Comprehensible, Cost-Competitive, Convenient
Support from stakeholders continues to lead to steady growthTOKYO, February 7, 2019 - LIFENET INSURANCE COMPANY (TSE Mothers 7157,President Ryosuke Mori, URL: https://ir.lifenet-seimei.co.jp/en/) announces that its number ofpolicies-in-force exceeded 300,000 on January 31, 2019.
Since commencing business on May 18, 2008, Lifenet has continued its steady growth for thepast decade and has exceeded 300,000 policies-in-force. This is largely due to the support of ourvarious stakeholders in our mission in realizing our Manifesto of providing comprehensible,
cost-competitive and convenient products and services.
With our new management structure from June 2018, we will continue our endeavor to provide
customers with products that meet their lifestyle needs, looking to technology to bring additional
convenience.

■Policies-in-force and notable achievements

300,212263,847

239,800

225,534
215,403
202,963

169,312118,040

63,18823,506

5,116Mar. 2009

Mar. 2010

Mar. 2011

Mar. 2012

Mar. 2013

Mar. 2014

Mar. 2015

Mar. 2016

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

Mar. 2017

Mar. 2018

Jan. 2019

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ＤＤ RELEASE
NEWS

Fiscal2008

Load charge rates disclosed for providing consumers with the informationnecessary to compare insurance products
Japan's first mobile online life insurance application site launched

Fiscal
2009

Fiscal
2012
Fiscal
2013
Fiscal2015

Long-term Disability product Hataraku Hito launched, the first comprehensive
income protection insurance product for individuals in Japan's life insurancemarket
Lifenet becomes the first company in Japan to accept applications for life
insurance policies from smartphones
Started accepting medical insurance benefits claims to be made online
Started accepting same-sex partners in de facto marriages as the designatedbeneficiary for Term Life product Kazoku
Lifenet becomes industry first in Japan to allow completion of benefit claims filingfor Whole-life Medical online
Lifenet started sales of au Life Insurance with Refunds

Fiscal2016

Lifenet becomes first Japanese life insurance company to start insurance
consultation service via LINE Business Connect
Launched paperless application process

Fiscal2017
Final2018

Started sales of cancer insurance product Double Yell for workers
Lifenet started sales of the revised Term Life product Kazoku
Announcement of new management policy*“First initiatives” are according to our research at the releases.
■Comments from Ryosuke Mori, Representative Director and President
With the support of our many stakeholders, Lifenet has grown to exceed 300,000
policies-in-force in just over a decade. I am deeply grateful to all of those who have joined uson this journey and taken part in our growth.
Since becoming President in June 2018, successor to Haruaki Deguchi (current Presidentof Ritsumeikan Asia Pacific University) and Daisuke Iwase (Director and Chairman), mybiggest mission and responsibility has been to accelerate business growth. This can only bedone by continuing to increase our customers, and having more individuals know andunderstand our Manifesto of providing comprehensible, cost-competitive and convenient
products and services. In doing this we have announced our new management policy inNovember 2018, in which we have stated one of our priority areas as innovation ofcustomer experience. We will continue to strive to change the industry and be an advocateof the consumers, and become the leading company driving the growth of the online life
insurance market.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

2ＤＤ RELEASE
NEWS-- Notable measures to realize the Lifenet Manifesto --Integrity■ Lifenet is the only life insurance company in Japan to disclose load charge rates
Lifenet discloses the insurance premium breakdown as well as load charge.

Loadcharge

Load charge

Net premiums
Netpremiums

Comprehensiveness■ Simple Products
We offer simple and competitively priced pure protection products. Internet-based low cost
operations enable us to be extremely price competitive.
We have provided Term Life Insurance with lowest premium levels in the industry, which has
been our main product since the business commencement. We have also the first to launchedLong-term Disability Insurance to individuals as a life insurance company, and although we are alatecomer to Cancer Insurance, we are providing Survivorship Support Services in addition to abroad range of coverages.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

3ＤＤ RELEASENEWSCost-Competitiveness■ Reconsider insurance policies and choosing Lifenet may save an average of JPY
6,515 per month, approximately JPY 78,180 per year
Internet-based low cost operations enable us to be price competitive.
Average cost reduction (Including insurance coverage reduction)
Averagemonthlysaving6,515 yen

Averagemonthly
premium

17,228 yen

Averagemonthly
premium

10,713 yen

Previous
insurance

Lifenet(Policyholders’ data at Lifenet compiled by Lifenet customer survey from Oct. 1, 2017 to Oct. 15, 2017)

Convenience■ Provide convenient services by utilizing smartphones
We are striving to provide the convenience that only an online insurance company can provide.
We use technology to establish an environment that enables customers to request insurance
consultation, apply for insurance, and claim benefits 24 hours a day, 365 days a year, as it fits
into their lifestyles.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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ＤＤ RELEASE
NEWS

About LIFENET URL： https://ir.lifenet-seimei.co.jp/en/
Returning to the original purpose of life insurance - mutual support - LIFENET INSURANCE
was founded with the goal of offering simple, convenient and competitively priced products andservices based on the highest levels of business integrity. We sell these products and services
directly to customers over the Internet. We aim to be the leading company driving the growth ofthe online life insurance market.
Contact:
Investor Relations, Corporate Planning DepartmentTel:+81-3-5216-7900
e-mail: ir@lifenet-seimei.co.jp
Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided
solely for readers' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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