Media Sponsorship
Guide

Presented by2022

Contents
ReadWrite’s Response to Covid-19

1

Why Work With ReadWrite?

2Who Do We Reach?

3

ReadWrite Sponsorship Model

5

Content Creation & Promotion

6

Lead-Generation Programs

7

Case Studies

8

Let’s Get Started

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T

ReadWrite’s Response to Covid-19

The novel coronavirus accelerated the worlds shift to a virtual
economy. While we’ve always valued face to face interaction theReadWrite team has invested heavily in digital access andengagement. Our current approach emphasizes digital engagement
and this Media Guide will highlight our abilities to deliver for ourpartners in the new virtual economy.

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In response to Covid-19 ReadWrite has done the following:
Developed 100% digitalproduct suite andengagement tools

Reduced pricing on longterm media engagements

Updated sponsorshipmodel to mitigate-risk for
new partners

Flexible sponsorship terms
and no minimum budget
requirement

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Why Work with ReadWrite?

ReadWrite has been a leading technology and business blog
since early 2003. We work with the industry’s top technologists,
thinkers, and companies to tell stories that drive this world
forward.

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Our Partners Include2

TC93938C93938

0Who Do We Reach?

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ReadWrite leverages our vertical-rich media platform to reach millionsof business and technology professionals across the globe. Our assets
include the ReadWrite publication, social media channels, opt-in
database, and several syndication and media partners.

500K

1.8M

Average Monthly
Pageviews

Social Media
Followers

Our CxO & Enterprise Reach

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1.2M
Database
Subscribers

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Industry Breakdown

Below we’ve outlined how our database is segmented by industry:

Technology & Networks

Services• Consumer Goods &Services• Information TechnologyProduction & Light Engineering

Heavy Engineering• Farming & Food Production• Building & Construction

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ReadWrite Sponsorship Model

At ReadWrite we value long-term partnerships over a one-off advertising deal. We
invest early in relationships and work with our partners to build engaging andrelevant content for the ReadWrite audience.

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Our standard engagement for new partners looks like this:Budget & KPI Analysis
Campaigns are designed to deliver on partner KPIs and budgets. This approachprovides a clear understanding of what will be delivered and at what cost.

Strategic Planning & Proposal
Each campaign is purpose-built. We start with partner requirements and crossreference with internal data from similar success stories. Then we select the right
media resources that best meet our partner KPIs.

Pilot Campaign & Asset Testing
Each campaign kicks off with a pilot. The campaign strategy and assets aretested to reduce risks, and to ensure we can achieve the expected results.

Campaign Launch
A full-scale campaign launches only after we’ve fine tuned the assets and media
resources.

Campaign Analysis & Renewal
Once deliverable targets are met, the ReadWrite team analyzes the engagement
and provides our partners with relevant data and statistics. We leverage bestpractices to build additional campaigns to drive more business.

5TContent Creation & Promotion

What you can expect from ReadWrite content creation & promotion:
Sponsored Articles• Articles are written by a ReadWrite
analyst or co-authored with sponsor

Display Inventory• Custom creatives displayed on
ReadWrite homepage and targetcategories

Social Media Promotion• Sponsored posts promoting yourcontent or event

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Lead-Generation Programs

ReadWrite tracks tens of thousands of companies across our platform.
We build custom email lists based on your targeting criteria to deliver
engaged high-value leads.

What you can expect from ReadWrite Lead-Generation Programs:
Email Promotion• Reach 200K subscribers every
week depending on community
selected

Consulting & Advisory Services• Digital asset creation and testing:7

Case Studies

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ReadWrite and Microsoft have partnered the last 3+ years to grow its IoT business unit.
ReadWrite built an end-to-end digital marketing campaign to drive registrations andawareness for Microsoft’s in-person and virtual events.
KPIs: 2,000 registrations and 3M Impressions
Target Audience: End Customers, ISV/SI, and OEM/ODMs and or developers/practitioners in IoT
Titles and Geo: GM/Director/Manager or above from North America

Here’s what ReadWrite delivered for the 2020 partnership:
115% of registration KPI (2,300registrations)
166% of impression KPI (5M+impressions)
98% of registrations from North
America

31% CxO/VP/Owner and 54% GM/Director/
Manager (64% technical)
21% End Customers (energy, manufacturing,healthcare, retail), 27% ISV/SI, and 19% OEM/ODM“ReadWrite has been a great media partner to work with over the past year. As a team, they
are proactive, goal-oriented, and willing to take the extra steps needed to achieve the best
possible results for their client – from A/B testing to continually refining the target audience.”
Justin Slade8Case Studies

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Arrow Electronics relied on ReadWrite to expand its cloud storage business. ReadWrite
created a 5-part webinar series, including content creation, email promotions, andwebinar hosting for a highly specific customer profile.
KPIs: 250 registrations per webinar (1,250 total)
Target Audience: OEM/ODMs, ISVs, MSPs, SIs in IoT with segmentation on cloud vs. embedded
Titles and Geo: GM/Director/Manager and or system architects, engineers, and developers

Here’s what ReadWrite delivered for the 2020 partnership:
118% of registration KPI(1475 registrations)

80% Mgr, VP or above, 65% technicalmanagement~45min average session inwebinar

21% SI, 14% MSP, 13% ISV, 20% OEM, 32%
Other“I have worked with many media companies and ReadWrite stands out as the bestin terms of support and overall engagement to help clients meet objectives.”

Lalitha Oruganti9

TLet’s Get Started

We are excited to continue to push the boundaries
and innovate to create lasting value for ourcommunity and partners.
We know these are unprecedented times so we’re
ready to go above and beyond to deliver results.

Ready to get the conversation started? Get intouch with our team today!

tim@readwrite.com

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