Usage guidelines for the Tohoku University PR
mascot “Kenichi”
Tohoku Universityʼs PR mascot “Kenichi” was created as part of a commemorative
project for Tohoku Universityʼs 115th anniversary.
These guidelines have been prepared so that the mascot can be used appropriately forvarious PR activities.
All rights to the mascot are held by the Tohoku University Public Relations Office.

Profile of Kenichi
About Kenichi:
Kenichi is a fairy who has been around since the founding of Tohoku University in 1907.
Kenichi usually watches over the students from deep in the forest in Aobayama, but whenthe university celebrated its 115th anniversary in 2022, Kenichi decided to come onto
campus and join the happy students in the laboratory for the first time.
Kenichi is named after the universityʼs founding principle of putting “research first”.
Kenichiʼs gender is not specified, but Kenichi has an inquisitive and highly expressive
personality, and loves being around Tohoku University students, who have a reputation forstudying hard.
Kenichiʼs favorite song is Aoba Moyuru Kono Michinoku.
Kenichi has a bush clover (a symbol of Tohoku University) growing on its head, and its
green body and bright face represent the university's clean air and surrounding nature.
Kenichi carries a school bag which contains a variety of social and scientific items, which cansupport the development of the university.
Designer︓Mamiko Yamazaki (5th-year student*, School of Medicine)*At the time this character was chosen as the new mascot2

Terms and Conditions of Use
The PR mascot can be used by:(1) Students, faculty and staff members of Tohoku University(2) Those who have gained special approval from the Public Relations OfficeThe PR mascot may be used for the following purposes:(1) Materials that are published by Tohoku University(2) Official website of Tohoku University(3) Materials and commemorative goods that are created in relation to activities
by Tohoku University such as education, research and social contribution(4) Materials, commemorative goods, uniforms, etc., which are created for
official student clubs and extra-curricular activities at Tohoku University(5) Other uses that the Public Relations Office has approved
Those who wish to use the PR mascot must abide by the following rules:(1)Usage must adhere to the conditions set by the Public Relations Office(2) The mascot data must not be shared with a third party(3) The mascot must be appropriately used according to the designatedguidelines(4) The mascot may not be used for activities related to specific individuals or
those related to politics, ideology or religion.
(5) A description explaining that Kenichi is the PR mascot of Tohoku University
should be included.
(6) Users may not apply for trademark registration of this mascot

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Application Process
To use the PR mascot, please apply to the Public Relations Office by following these steps.
Note that a separate application is required for each use of the PR mascot. Please also makesure to submit a draft of the design, showing how the mascot will be used. The design may not
be reused for other purposes without approval again from the Public Relations Office.

Select your desired
mascot image
Please select from theavailable variations on
slide 5.
Each image has a specificletter of the alphabet.
Please indicate the letterof your preferred image on
your application form.

Application
Please apply using theonline form below.
Please submit a draft ofthe design, showing how
the mascot will be used.

Application form
https://forms.gle/Fog4dYx3yJnGBU2w8

Processing of order
The Public Relations Officewill review eachapplication.
If the application isapproved, the data of theimage will be provided.
The normal delivery time
is approximately one week.

Submission of the
finalized material
Please submit the finalizedmaterial to the Public
Relations Office.
If you have difficulties
submitting the actual
material, please submit a
photo of the material
instead.

Feel free to select theimage that is mostappropriate for yourpurpose.

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Available mascot variations

ABFGC

DEI

JH

5

Available mascot variations

KLM

PQRNO

※Further variations will be available in the future6

Doʼs and Donʼts
When using the PR mascot, please note the following rules.

You may not alter the mascot by changing the shape or removing
any parts.

Credits
All images must be credited using the official name ofthe PR mascot.

Do not make changes to the color

Do not use complex backgrounds• （Japanese）東北⼤学広報活動キャラクター・研⼀• （English）Tohoku University PR Mascot Kenichi

Use of message bubblesThe Public Relations Office may
make changes to the content ofOKthe message upon review.
If you wish to use message
bubbles, please be sure to include
this (with the exact text) in thedesign draft in your application.

Use a white outline

Use a light background7

Inquiries:
Public Relations Office
General Affairs and Planning Department
Tohoku University
2-1-1, Katahira, Aoba-ku, Sendai
980-8577 Japan
TEL︓022-217-4816
Email︓koho@grp.tohoku.ac.jp2024/06：Revised Version