PRESS RELEASE
November 9, 2011

Japan Institute of Design Promotion

Good Design Award 2011 – Special Award winners are decided
All the results of Good Design Award 2011 are released
Japan Institute of Design Promotion (JDP, located in Minato-ku, Tokyo), Japanʼs only
comprehensive design promotion organization, has released the results of Special
Award winners of Good Design Award 2011 as of November 9.
Special Award winners were selected from all Good Design Award 2011 winners by
the theme of each Special Award and 56entries were assigned for 6 special awards.
<The breakdown of Good Design Award 2011

Special Award winners>
Grand Award
Gold Award
Sustainable Design Award
Small and Medium Enterprises Award
Japan Chamber of Commerce and Industry AwardLong Life Design Award

11258118

Good Design Grand Award commends one exquisite
and popular design selected by vote of all award
winners, judges and visitors of Good Design Exhibition.
Winner: “Traffic record map” service provided via car navigation system and its effort
to support mobility at the Great Eastern Japan Earthquake and Tsunami disasterAwarded Company: Honda Motor Co., Ltd.
Producer: Honda Motor Co., Ltd.
Director: TakeshiImai
Executive General Manager
Internavi Telematics Division
Honda Motor Co.,Ltd.
Designer: Kazuya TamuraManager/Chief Engineer
Internavi Telematics Division
Tadafumi Nogawa
Staff Administrator
Internavi Telematics Division
Aiko Sugawara
Senior Staff
Internavi Telematics Division
Summary:On March 12, a day after the Great Eastern Japan Earthquake, driving data collected from the vehicles of HondaʼsInternavi, the membership car-navigation system was quickly used to release information on traffic status of routes, tosupport smooth movement in disaster area. Then, Google released the traffic map using this information on March 14
so that many people can easily use the updated information to help residents of disaster areas. This is the exquisite
corporate contribution design for the society and creative endeavor to be assigned for Grand Award.

Good Design Gold Award commends selected exquisite
designs from all of Good Design Award winners with theconsensus of all the judges.
<Awarded Entries and Companies>:-LED Bulb [Panasonic LDAHV4L27CG] / Panasonic Corporation-Bath room [Sphiano] / LIXIL Corporation-Thin-film solar module [NS-F135G5] / Sharp Corporation-3D SMART LED TV [UN55D7000/7900/8000] / Samsung Electronics Co., Ltd-Bolt and Nut [L/R neji] / NejiLaw Inc.
-In vitro diagnostic system [In vitro diagnostic system and an approach to its design]/ Sysmex Corporation-Ultrasonograph [Vscan] / GE Healthcare Japan Corporation-Electronic Stethoscope [3M™Littmann® Electronic Stethoscope Model 3100/3200]/ 3M Health Care Limited-Heavy Ion Irradiation System/ Toshiba Corporation, National Institute of Radiological
Sciences and NIHON SEKKEI, INC.
-Surgical Lights [SKYLUX CRYSTAL] YAMADA SHADOWLESS LAMP CO., LTD.
-Xylophone [“Xylophone”] / NTT DOCOMO, INC.
-Game System [Kinect] / Microsoft Japan Co., Ltd.

Good Design Sustainable Design Award commends
designs which will make a contribution to realize thesustainable society.
<Awarded Entries and Companies> :-Rental row house [Toyosaki Nagaya] / Osaka City University Graduate School ofHuman Life Science-Slope stability method [Non-frame method]/ Nippon Steel & Sumikin Metal Products Co., Ltd.
-Pre Organic Cotton Program / kurkku Co., Ltd and ITOCHU. Corp.
-Offset Printing Inks [Non Voc Rice bran Inks] / TOYO INK CO., LTD-Bicycle Sharing Service Platform / NTT DOCOMO, INC.
Good Design Small and Medium Enterprises commend
exquisite designs of SME products.

<Awarded Entries and Companies>:-Work Gum boots [Tractor shoes long] / Marukatsu-Active Wheelchair [Vortex] / NISSIN MEDICAL INDUSTRIES CO., LTD-Japanese candles [Okome no Rosoku(Candles made from rice)]/ Daiyo Ltd.
-Super Water -Repellent FUROSHIKI [Nagare] /Asakura Senpu Co., Ltd. and .:.:.:-Hoe [Design Farm Tools “Humi-Suki”] AIDAGODO KOJO, INC.
-Urushi Laquer [Joboji Urushi Lacquer] / JOBOJI URUSHI WORKSHOP-SnowPeak Headquarters / SnowPeak Inc-Grip Handle [Gripper] / Nishimura Jig Co., Ltd.

Good Design Award of the Japan Chamber ofCommerce and Industry commends
comprehensive efforts to revitalize local economies.
<Awarded Entry and Company>
Design for local vitalization based on the job creation [Kyushu-Chikugo Genki Project]/ Chikugo Area Employment creation project conference

Good Design Long Life Design Award commends theentries which has been supported by consumers formany years.
<Awarded Entries and Companies>-Eraser [MONO] / Tombow Pencil Co., Ltd.
-Pencil [89000] / Tombow Pencil Co., Ltd.
-Water Colors [Holbein Artistsʼ Water Colors] / HOLBEIN WORKS, Ltd.
-Case [Portafile] / FUJIKOWA INDUSTRY Co., LTD.
-Wooden Toy [Gakuen Tsumiki] / Jiyugakuen Kougei Kenkyusho-Loupe [Hi-Grade Loupe for Reading] / Nikon Vision Co., Ltd.
-Stereomicroscope [SMZ] / Nikon Corporation-Watch [CASIO Digital watch A168/DBC-610/LA670] / CASIO Computer Co., LTD.
-Watch [Prospecs Marin Master Professional] SEIKO Watch Corporation-Camera [RICOH GR series] / RICOH Company Ltd.
-Effecter [Boss Compact Effecter Series] / BOSS Corporation-Tableware [Nejiri - Ume series] / HAKUSAN Porcelain Co., LTD.
-Juicer / Mixer [Panasonic MJ-M31 Series] / Panasonic Corporation-Portable Kerosene Heater [SL Type] / CORONA Corporation-Stool [8110HZ/8110GZ] / Okamura Corporation-Office Chair [Aeron Chair] / Herman Miller Japan, Ltd.
-Drink [“Oi Ocha” Green Tea] / ITOEN, LTD.
-Mosquito Coil [Kincho-no-Uzumaki] / Dainihon Jochugiku Co., Ltd.
Regarding Good Design Frontier Design Award, nothing was suitable for 2011.

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