UPCYCLED FOOD ASSOCIATIONUPCYCLED CERTIFIED™
MARK USAGE GUIDE© 2022 UPCYCLED FOOD ASSOCIATION — 2TABLE OF CONTENTS
3 Introduction
5 Marks
6 Usage Rules
10 Romance Language
11 Review & Approval
12 Resources
UPCYCLED CERTIFIED™ MARK USAGE GUIDE© 2022 UPCYCLED FOOD ASSOCIATION — 3

INTRODUCTIONThe Upcycled Food Association envisions aglobal food system where all food is elevatedto its highest and best use.
Upcycled Certified™ is the world’s first and only
third-party certification program for upcycled foodingredients and products.
Launched by the Upcycled Food Association in 2021,
the Upcycled Certified Mark empowers consumers toreduce global food loss and waste.

UPCYCLED CERTIFIED™ MARK USAGE GUIDEThe purpose of this document is toprovide guidance on the accurate usageof the trademarks associated with theUpcycled Certified™ Program.
In order to use the Upcycled Certified™
trademarks, companies must have been
awarded certification by the Certifying
Body and must have paid applicable
program fees.

© 2022 UPCYCLED FOOD ASSOCIATION — 4

CERTIFICATION TYPESINGREDIENTPRODUCTMINIMAL CONTENT≥95% UPCYCLED INPUT(S)BY WEIGHT≥10% UPCYCLED INPUT(S) BY WEIGHTOR THRESHOLD MET FOR TOTALTONNAGE DIVERTED<10% UPCYCLED INPUT(S) BY WEIGHTOR CONTENT LESS THAN THRESHOLD
FOR TOTAL TONNAGE DIVERTED

Upcycled Ingredient (UI)

Product Containing Upcycled
Ingredients (PUI)

Products with Minimal Upcycled IngredientContent

Includes, but is not limited to, a food, menu item, beverage,
dietary supplement, companion pet food, cosmetic,
personal care, or household cleaning product that includes
Inputs and is intended for human use/ consumption.
PUIs shall include Inputs and meet the criteria set forth
within this Standard and are certified as such. PUIs shallbe composed of an aggregate of ≥10% upcycled Input(s)or meet the tonnage diverted threshold (See Table 1 ofStandard). Single or multi component Inputs (certified asa UI, PUI, Minimal Content PUI, or otherwise) may be usedwithin a PUI seeking certification. *A PUI that meets all requirements set forth within thisStandard but does not meet or exceed the thresholds
for an aggregate of ≥10% Input(s) content by weightor tonnage diverted as a result of yearly production.
Restaurant menu items may not use the Minimal Content
Mark. Otherwise, it can be assumed that Sections andrequirements referring to PUIs extend to Minimal Content
PUIs unless explicitly stated within the Standard. *Input(s) originally produced for use in human foodthat otherwise would not have gone to human use/
consumption, procured and produced using verifiablesupply chains, and have a positive impact on theenvironment that meets the criteria set forth within thisStandard and is certified as such. UIs may be consumer
facing goods or used in a PUI or Minimal Content PUI
assuming compliance with requirements of the Standard.
UIs shall be composed of an aggregate of ≥95% upcycledInput(s). UIs may comprise multiple Inputs as long as itmeets the criteria of ≥95% diverted material. ** These are brief summaries for quick reference only. For full requirements, including the thresholds for tonnage diverted for each sales tier,reference the Upcycled Certified™ Standard.

UPCYCLED CERTIFIED™ MARK USAGE GUIDEMARKSBrands can procure high-resolution files of the following trademarks from the Upcycled Food Association for use
in their marketing materials, presentations, and packaging. Only the specific ingredients, products, and/or menu
items listed on the brand’s Upcycled Certified™ Program Certificate will be permitted to use these Marks. Any special
requests or questions regarding the use of these Marks should be submitted in writing to your Upcycled Certified™
Program representative within the Certifying Body in accordance with Sections 5 and 10.7 of the Standard.

© 2022 UPCYCLED FOOD ASSOCIATION — 5

INGREDIENTS & PRODUCTSMINIMAL CONTENTVERTICALMINIMAL
CONTENTHORIZONTAL

Certified Upcycled Ingredients (UIs) and Product Containing Upcycled
Ingredients (PUIs) may use either Mark format.

UPCYCLED CERTIFIED™ MARK USAGE GUIDEUSDA FSIS

Minimal content products shall only
use this one format.

As of August 2022, the Upcycled Food Association has received pre-market approval
from the USDA FSIS for use of the Upcycled Certified™ Marks. Contact your Certifying
Body representative for guidance meeting these labeling requirements.

© 2022 UPCYCLED FOOD ASSOCIATION — 6

USAGE RULESUPCYCLED CERTIFIED™ MARK USAGE GUIDELYT

NOTE: These are provided as examples forthe sake of illustrating the necessary whitespace. These same rules apply to all formats
and versions of the Mark.

NLA EFRAlways ensure that the Mark has
adequate clear space around it.
Use the width of the leaf icon toensure enough space between
the Mark, other marks, and text.
The Mark should also be proportional
to other certification seals on thepackaging. Always maintain theminimum clear space, especiallywhen proportionally scaling the Mark.

INCORRECTP

CLEAR SPACEIEND

EC O
CLAIMNEW !

Nothing should ever overlap, touch, or betucked behind the Mark.

© 2022 UPCYCLED FOOD ASSOCIATION — 7

USAGE RULESMINIMUM SIZEMAXIMUM SIZEIn order to preserve legibility of “Upcycled Certified™”
the Marks should never appear smaller than the sizes
outlined below.

This certification should not take prominence overyour brand, product name, or headlines. Therefore,
these Marks shall not appear larger than your brand’slogo, nor should the “Upcycled Certified™” type in ourMark appear larger than the your product’s name orheadline on your package or on any other marketingmaterials.

VERTICALHORIZONTAL

0.375 inMINIMALCONTENT

0.5 in0.625 inIf your print area is too small to fit the mark at the minimum size, you
may request special permission to go below minimum size.

UPCYCLED CERTIFIED™ MARK USAGE GUIDENOTE: The word “Certified” in the Minimal Content
Mark shall never appear larger than the type in youringredients list on your package or the smallest typein your marketing materials.

INCORRECT

Don’t use the Marks
below the minimumsizes, or larger thanyour own brand’s logoand product names.
YOURLO GO© 2022 UPCYCLED FOOD ASSOCIATION — 8

USAGE RULES
PLACEMENT ON PACKAGING
INGREDIENTS & PRODUCTSMINIMAL CONTENT• Vertical and Horizontal Marks may be displayed on any panel.

• The Minimal Content Mark shall
only be displayed on the backpanel.

• Ingredients list shall identify the upcycled ingredients (see below).
• Romance language or content that is graphic in nature may bedisplayed anywhere on the package.
• Additional supply chain claims on packaging such as, but notlimited to, verified rescued, should be avoided to reduce confusion.
• Certified ingredients and products (excluding Minimal Contentproducts) can make any claim about ingredients as long as
it’s accurate, truthful, and not misleading to the consumer inaccordance with Sections 7.13, 10.5, and applicable law.

INGREDIENTS LISTS: Should be listed
in one of the following ways.
1) Indication mark (Ex.: bananas*,* = upcycled)
2) Ingredient name (Ex.: “upcycled bananas”)

3) If the product contains both upcycled andnon-upcycled ingredients that are otherwiseidentical (Ex: upcycled broccoli florets andnon-upcycled broccoli florets), an indication
mark (^ or other) shall accompany theUPCYCLED CERTIFIED™ MARK USAGE GUIDE

GOOD
STUFF
FO O DS

ChickenNuggets
Certified made with
Upcycled Whole Wheat Flour

NET WTXXX OZ (XX g)

ingredient noting elsewhere on packaging
that the product contains both upcycled
ingredients and non-upcycled ingredients(Ex.: “^contains both upcycled and nonupcycled broccoli”).

• Ingredients list shall identify theupcycled ingredients (see below).
• Shall not use claims, romance
language, or language that isgraphic in nature to refer to any
upcycled ingredients within
the Minimal Content PUI inaccordance with Section 10.3.2.

REUSABLE PACKAGING: Marksor claims should not be permanently
printed on or attached to any reusable
packaging.

Chicken Nuggets
Nis dolore
voluptae
nonseque volorer
umquis sitatesta
aborrum fuga
luna.
Simporepero expliquiant quodi
desed magnam soloremporrehendebitTur reperio dis etaspelec uptatus mi, aut masitio omnim sanimin et et queprorio. Nequam reprerro dollabo

INGREDIENTS:tur reperio, dis et aspelec
uptatus mi, aut masitio omnim, sanimin
et et que prorio, whole
wheat flour** = upcycled
MAY CONTAIN:
sanimin et et que prorio.
MANUFACTURED BY:
Good Stuff Foods, LLC

INGREDIENTS (UI): Shall display
the Mark and the language “UpcycledCertified™” on spec sheets and otherdocumentation in accordance withSection 10.2 in the Standard.

Note: National labeling laws and requirements superseed Upcycled Certified™ labeling requirements. If use of the term “upcycled” is not allowed in the Ingredient Listby a regulatory body, language elsewhere on the label shall be used to identify which ingredients are upcycled.

© 2022 UPCYCLED FOOD ASSOCIATION — 9USAGE RULES
COLORSCOLOR

For Certified Ingredients and Products, wheneverpossible use the Color version of the Mark. However,when necessary it is permissible to use the blackand white Mark, or an all white version of the Mark.
Certified Minimal Content products can only use theblack and white version of the Mark.

WHITE

CMYK

CMYK

CMYKRGB

RGB

RGB

HEX

HEX

HEX0 0 0 1000 0 0#000000

76 1 93 748 155 66#309B42

UPCYCLED CERTIFIED™ MARK USAGE GUIDEINCORRECTCEGREENPMS 7739 C

BLACKBLACK0 0 0 0255 255 255#ffffff

RT I F I E D

Marks shall receive noalteration to color, fonts,or design format.

Never remove or add to any
elements of the Mark (except
the white background andonly when necessary).

© 2022 UPCYCLED FOOD ASSOCIATION — 10

ROMANCE LANGUAGE
Upcycled from(ingredient process) e.g“from beer making or
spent grains”.

By purchasing
this product, you’refighting food waste.

If you choose to use alternative language we suggest
following these tips:

X [weight metric]of waste diverted for{unit} product.

{Insert Brand} iscommitted to using
Upcycled Certified™
ingredients.

3. Avoid giving or expressing guarantees.

This product helps
prevent food waste.

Certified Made With
Upcycled (Input).

Upcycled Certified™
celebrates brands who
manage their resources ina more responsible way.

UPCYCLED CERTIFIED™ MARK USAGE GUIDE

1. Be authentic and credible.
Consumers can read between the lines.
2. Be relatable. Simple language goes a long way.
4. Express your upcycling efforts as a journey.

NOTE: Products certified under the “Minimal Content PUI” Designation

shall not use romance language or content that is graphic in nature to refer
to any upcycled Inputs within the Minimal Content PUI.

NOTE: If a brand would like to use any additional phrases or language

on packaging talking about their involvement in the program and touting
the benefits of upcycling, they must be submitted to the Certifying Body
to ensure they aren’t inaccurate, misleading, confusing, or in conflict withthe Upcycled Certified™ Standard. If you’d like to include a link to a website
for consumers to access more information, the following website shall be
used: “Learn more at upcycledfood.org”.

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REVIEW & APPROVAL
You can get the official Marks from the Upcycled Food Association once the Upcycled Certified™ license agreement issigned and returned. A countersigned copy will be provided for your records.
Digital design proofs for all packaging must be submitted to the Certifying Body (CB) for approval. The length of time for theapproval process will vary on a case-by-case basis. All compliance questions should be directed to your CB representative.
All marketing materials including, but not limited to, social media, public statements, or printed materials may be subject to
UFA review and surveillance.

NOTE: In accordance with the license agreement, Applicants shall not, directly or indirectly (a) modify orcreate variations of, or use any mark confusingly similar to the Marks; (b) use any of the Marks in a manner
likely to cause confusion as part of its corporate name or trade name; (c) use distinctive features of theMarks separate and apart from such Marks in a manner that would be confusingly similar to, or disparaging
or dilutive of, the Marks; (d) use the Marks in combination with any other trademarks, including thirdparty trademarks, without Licensor’s prior consent; (e) use the Marks in conjunction with any third-party
trademark so as to create an association with such third-party trademark or (f) use the Marks on or inconnection with any product or ingredient that is not a Upcycled Certified™ Product.

UPCYCLED CERTIFIED™ MARK USAGE GUIDEINCORRECT

100%COOKIESBY UP BRANDTHEBRAND© 2022 UPCYCLED FOOD ASSOCIATION — 12RESOURCESCONTACTCOMPLIANCE

For more guidanceor questions, contact
your Certifying Body
representative.

For continued use of Mark all companies must bein compliance with the aforementioned guideline,
the Upcycled Certified™ Standard, and License
Agreement. Any Operator found to be misusing
the Mark shall be issued a Non-Compliance andsubject to the non-compliance procedures outlined
in Section 9 and any contracts external to theStandard. The Operator shall have 30 days to submit
corrections, corrective actions, and evidence ofimplementation to the CB. If non compliance ormisuse continues CB reserves the right to revoke

UPCYCLED CERTIFIED™ MARK USAGE GUIDE

use Mark approval. Upon Applicant/ Operator failure
to comply with any of the requirements of thisStandard, or failure to undertake corrective action
to the CB’s satisfaction, CB may issue a letter ofsuspension which shall notify the Operator of thenature of the failure and the period of suspensionof the Operator’s right of Labeling, if applicable.
Custom design or sizing requests or elements notcovered in the Standard or Brand Guideline shall besubject to the pre-approval of the CB.

© 2022 UPCYCLED FOOD ASSOCIATION — 13

Upcycled Food Association andUpcycled Certified™ envision a circular
economy of food, in which millions ofconsumers prevent food waste with theproducts they buy. Join us!
UPCYCLED FOOD ASSOCIATION
5445 DTC Pkwy, P4
Greenwood Village, CO 80111