経営課題にAIを!ビジネスインフォマティクス研究会 (第16回)
JSAI Special Interest Group on Business Informatics (SIG-BI #16)

経営者の容姿が企業行動に与える影響に関する研究
A Study on the Influence of Managerial Appearance on Corporate Behavior

Ayumi Fukasawa, Hiroshi Takahashi

Graduate School of Business and Administration, Keio University

Abstract: In Europe and the United States, appearance is considered to be an important factor in business,
and not a few studies have examined the effects of managerial appearance on corporate management andindividual success and performance. In this study, we attempt to analyze quantitatively the faces ofmanagers in Japan, which is one of the most important components of appearance, in order to elucidate
whether a similar phenomenon is found in Japan. Photographs of managers' faces are collected fromannual reports and other sources, and feature vectors are extracted. This will be clustered using theK-means method using FaceNet's trained model VGGFace2 to analyze whether there are differences inthe behavior of the companies in each cluster, i.e., how the face of the manager affects the company'sbehavior.

52Hamermesh et al. 1994

Biddle et al.
1995

経営課題にAIを!ビジネスインフォマティクス研究会 (第16回)
JSAI Special Interest Group on Business Informatics (SIG-BI #16)

Saisho et al. 2018

Hamermesh et al. 2003

Salter et al. 2012
Pfann et al. (2000)
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経営課題にAIを!ビジネスインフォマティクス研究会 (第16回)
JSAI Special Interest Group on Business Informatics (SIG-BI #16)

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経営課題にAIを!ビジネスインフォマティクス研究会 (第16回)
JSAI Special Interest Group on Business Informatics (SIG-BI #16)

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