2024 MEDIA PLANNER
DIGITAL

PRINTU.S. NAVAL INSTITUTE

EVENTS
www.usni.org/advertise-us

A Traditionof Impactand Outcomes
FOR A CENTURY AND A HALF, the Naval Institute hascreated impact and outcomes that have underpinned thesuccess of the Navy, Marine Corps, and Coast Guard.
It’s a serious mission, and end users, decision-makers, andinfluencers know that when they need their ideas to makea difference, they need the Naval Institute.
As a result of its unique forum, the Naval Institute’s content
platforms combine heritage, immediacy, relevance, andstate-of-the-art tools to provide advertisers with the best
way to reach their key audiences.

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 |(c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette(o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

Unrivaled Reach to theMilitary Community
550,000

1.8 million

72,000

USNI.org
avg. monthly page views

USNI News
avg. monthly page views

Proceedings Podcast
monthly listeners

642,000

197,600

30,80028,40020,200Facebook followers

Twitter/X followers

Instagram followers

LinkedIn followers

YouTube subscribers

AFFILIATIONS

Active Duty

31%

Navy

78%

Reserve

4%

Marines Corps

8%

Defense Industry

29%

Coast Guard

8%

Defense Industry (Civilian)

7%

Army

2%

Pentagon

5%

Air Force2%

Capitol Hill

3%

Merchant Marine

2%

17,463Homeland Security

AVG. MONTHLY PAGE VIEWS

PRINT CIRCULATION

30,000

AVG. MONTHLY PAGE VIEWS

200,000
The Roman Amphibious Invasion of Britain • Mysterious Sinking of a Soviet Battleship

U.S. Naval Institutewww.usni.org

Target:TARAWAFirst Clash in the Fightfor the Central PacificBattle of North Cape:
The Scharnhorst’s Last Stand
Beirut: A Remembrance

December 2023

CITED BY

READERSHIPPROCEEDINGSNAVAL HISTORYPRINT CIRCULATION

105,000

New York Times

Washington Post

Wall Street Journal

Associated Press

Breaking Defense

NPR

Reuters

Defense OneCNN

The Times

Jane’sFox

Bloomberg

2%

ABC News

Newsweek

Universities

2%

NBC News

Navy Times

Retired17%

CBS News

Defense News

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 | (c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette (o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

Proceedings
Since 1874, Proceedings has been the independent forum of
the Sea Services, the place where the most pressing, relevant
issues facing the Navy, Marine Corps, and Coast Guard arepresented and debated. Because of this, Proceedings has
unrivaled impact on decision-makers, end users, andinfluencers—the readers you want to reach.

The PROCEEDINGS
audience engages.

97%

carefully read or scan majority of content

88%

spend up to two or more hours
with each issue

94%

read three out of four issues or moreQThe PROCEEDINGSaudience is not duplicated.

79%
DO NOT belong to the Navy League
or read Sea Power95%

DO NOT belong to the Marine Corps
Association or read the Marine
Corps Gazette

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 |(c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette(o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

79%

DO NOT regularly read Navy Timesor Marine Corps Times

PROCEEDINGS EDITORIAL CALENDAR
ADVERTISINGRESERVATIONS

MATERIALS
DUE

BONUS
DISTRIBUTION*JANUARY: Surface Warfare

11/23/23

12/6/23

SNA Symposium

FEBRUARY

12/28/23

1/5/24

USNI/AFCEA WEST

MARCH: Annual Naval Review

1/25/24

2/6/24APRIL: Expeditionary Warfare

2/23/24

3/7/24MAY: International Navies

3/18/24

3/30/24

JUNE: Information Warfare

4/22/24

4/26/24

JULY: Naval Aviation

5/17/24

5/31/24

AUGUST: Coast Guard

6/20/24

6/28/24

SEPTEMBER

7/19/24

7/31/24OCTOBER: Submarine Warfare / ASW / Mine Warfare

8/13/24

8/27/24

NOVEMBER: Marine Corps

9/16/24

9/24/24

DECEMBER

10/14/24

10/28/24

ISSUE THEME

Sea Air Space, Modern Day Marine

Tailhook

Naval Submarine League*Events may be virtual based on national health posturing.

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 | (c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette (o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

Naval History

The NAVAL HISTORY
audience engages.

The world’s most authoritative and engaging periodical for readersinterested in our nautical heritage97%

carefully read or scan majority of content

Beautifully illustrated with dramatic period photographs and evocative88%

paintings, Naval History brings to life U.S. Navy, Marine Corps, and Coast
Guard history through insightful analysis of events and firsthandspend up to two or more hours
with each issue

accounts by those involved in our naval triumphs and tragedies.
Gripping battle accounts, enlightening articles on enduring mysteries,

94%

thoughtful essays, scholarly analyses, and book reviews make Navalread three out of four issues or more

History a “must read” for its devoted audience.
Chasing Pirates with ‘Mad Jack’ Percival • The Battleship That Never Was‘Dare to Read, Think, Speak, and Write’: The U.S. Naval Institute Turns 150

The Roman Amphibious Invasion of Britain • Mysterious Sinking of a Soviet Battleship Educated
U.S. Naval Institutewww.usni.org

August 2023

U.S. Naval Institutewww.usni.org

October 2023

U.S. Naval Institutewww.usni.org

Commodore Anson’s

VOYAGE AROUND
the WORLD

Target:TARAWAURGENT
FURYFirst Clash in the Fightfor the Central Pacific

The Challengesof Grenada ’83

Battle of North Cape:
The Scharnhorst’s Last Stand
Beirut: A Remembrance
U.S. Marines’ Khe Sanh Quandary
Wonsan: The Longest NavalBlockade in Modern History
The Sinking of the Kongo

Fight for the Treasury Islands
The Devil’s Jaw Disaster
Gunboats to Omdurman

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 |(c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette(o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

December 2023

Most are avid readers
Many plan vacations aroundtheir interest in history andvisit museums

 Consumers
Many are collectors who:
• Stream and buy historical		 video products• Purchase memorabilia• Are interested in naval		 art and literature

NAVAL HISTORY EDITORIAL CALENDARISSUE THEMEADVERTISINGRESERVATIONS

MATERIALS
DUE

11/5/2023

11/17/2023

1/6/2024

1/16/2024

3/3/2024

3/13/2024

5/5/2024

5/15/2024

7/5/2024

7/12/2024

9/6/2024

9/13/2024

JANUARY/FEBRUARY—JOHN PAUL JONES’ GREATEST VICTORY
Two long-lost and forgotten firsthand accounts of the 1779 Battle of Flamborough Head, recently unearthedby British archaeologist Trevor Brigham, provide new insights and eyewitness details to one of naval history’s
most iconic sea fights.

MARCH/APRIL—THE FIRST TWO MARINE AVIATORSThe first two Marine aviators, First Lieutenants Alfred A. Cunningham and Bernard L. Smith, had uniquely
different careers. Their contrasting experiences reveal how they symbolized the two central characteristicsof Marine aviation.

MAY/JUNE—NORMANDY AND SAIPAN
Commemorating the 80th anniversary of these two near-simultaneous major turning points of World War II,
Naval History features coverage of both campaigns that epitomized the global scope of the “two-ocean war.”

JULY/AUGUST—THE BATTLE OF MOBILE BAY“Damn the torpedoes, full speed ahead!” One hundred and sixty years ago, at the August 1864 Battle of MobileBay, Rear Admiral David Glasgow Farragut entered the pantheon of American naval greats with his major victorythat helped precipitate the final phase of the Civil War.

SEPTEMBER/OCTOBER—THE BATTLE OF LEYTE GULF
An 80th-anniverary commemoration of the largest naval battle of World War II (and by some measures,the largest naval battle in history), with a thorough operational overview and related articles.

NOVEMBER/DECEMBER—CRISIS IN THE TAIWAN STRAITThe First Taiwan Crisis, which erupted 70 years ago in late 1954, was just an early salvo in a situation thatcontinues to pose a geopolitical threat to this day. Here is the history of the U.S. Navy’s Taiwan Patrol Force,“one of the longest naval operations in modern history.”

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 | (c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette (o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

PRINT ADVERTISINGPROCEEDINGSNAVAL HISTORYMagazine Specs
Proceedings

Naval History

7.875” x 10.75”

8.125” x 10.75”

Page Live Area

7 x 107.625 x 10.2

Full Pg Non Bleed

7 x 107 x 10

Full Pg Bleed

8.375 x 11.25

8.625 x 11.25*Bleed Spread

16.25 x 11.25

16.25 x 11.25$2,200

2/3 Vertical

4.375 x 9.375

4.5 x 9.5

Full Page$2,000

1/2 Horizontal

6.625 x 4.75

7 x 4.625$7,000

2/3 Page$1,700

1/2 Horizontal Bleed

8.375 x 5.75

n/a

1/2 Page Island$6,000

1/2 Page Island$1,200

1/2 Vertical

3.265 x 9.45

n/a

1/2 Page Horizontal$6,000

1/2 Page Horizontal$1,200

1/2 Vertical Bleed

4.25 x 11.25

n/a

1/3 Page$3,500

1/3 Page$1,0001/2 Island

4.375 x 7

1/4 Page$3,000

1/4 Page$600

4-COLOR

1x4-COLOR

1x

COVER 2

$11,000

COVER 2$2,300

COVER 3

$10,000

COVER 3

$2,100

COVER 4

$12,000

COVER 4$2,400

2 Page Spread$15,000

2 Page Spread$3,000

1/2 Page Spread$10,000

1/2 Page Spread

Full Page$9,500

2/3 Page

Page Trim (In inches)

4.5 x 7.125

1/2 Island Bleed

5.15 x 7.95

n/a

1/3 Vertical

2.125 x 9.45

2.125 x 9.5

All ads are billed at color rate. Black and white ads are 4/c builds.

1/3 Square

4.375 x 4.3755

4.5 x 4.5

COLOR MATCHED (ANY FREQUENCY): $1,005			
DIRECT RESPONSE: DEDUCT 50% FROM ABOVE RATES

1/4 Horizontal

6.625 x 2.375

7 x 2.25

Multiple issue discounts and additional ad units are available upon request.

We do not accept full page landscape ads that are oriented vertically.
We can only place full page vertically oriented ads.

Print File Requirements
PDF-X1a, PDF, Postscript, EPS, and TIFF files
are acceptable.
All high-resolution images and fonts must be
embedded in files. Images must be SWOP(CMYK or grayscale), 300 dpi.
Total area density should not exceed 300 percent. Grayscale images greater than 85 percent
density may fill in on press. All required image
trapping must be included in the file.

*Gutter allowance on spreads is 1/4”.

BleedsPlease include standard trim, bleed, andregistration marks.
Bleeds should extend ¼” outside
magazine trim size.

Color Specifications
All artwork must be submitted as CMYK.
USNI will not be held responsible for inaccurate
color conversion on ads submitted incorrectly.
Files prepared with spot, Pantone® (PMS), orRGB color are not acceptable.
All ads submitted should be suitable to print
without color corrections or conversion.

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 | (c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette (o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

Sponsored Content/Advertorials
Advertorials allow clients to create more in-depth messaging about a productor service aimed at Naval Institute readership.
This is the only advertising product we offer that has both a digital andprint format. Available on our website after the end of the purchased month,
the digital version can be shared by clients across their platforms for as longas they deem the content relevant.
This placement now includes all of the following:• Physical placement in Proceedings or Naval History magazines.
• Placements on the magazine homepage for the durationof the purchased month: usni.org/magazines/proceedings |usni.org/magazines/naval-history-magazine.
• Appearance alongside all other digital articles
published in the purchased month.
• Evergreen access on our dedicated sponsoredcontent page: www.usni.org/sponsored-content.
• Inclusion in the weekly Naval Institute newslettersfor the duration of the purchased month.
$10,000/page
Note: Content, layout, and design are the responsibility of the client unless otherwise discussed,
and all are due by the final materials deadlines listed on page 5 and 7 of this media kit.

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 | (c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette (o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

More Than a Decade of USNI NewsUSNI News is the largest newsroom

USNI News

covering U.S. naval and maritime
issues. The website and companion
newsletters are the undisputed daily
journal of record for the U.S. Navy’s
flag wardroom.
• USNI News is among the most readnews sources for budget and acquisitionnews among senior naval leaders on
the Hill and industry.
• Cited by the Congressional ResearchService four to one compared to othernews outlets.
• Growing international readershipwith correspondents world-wide.
• Global readership with more than
1 million active monthly users and1.8 million unique page views a month.

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 |(c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette(o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

DIGITAL ADVERTISINGDIGITAL CAMPAIGNS INCLUDE USNI NEWS AND USNI.ORG
ONLINE AD PERFORMANCE AND RATES		Ad Type*MinimumImpressions(max file size 1MB)

Size

CPM

Leaderboard

200,000

728 x 90

$35Banner

100,000

468 x 60

$25

Posterboard

100,000

300 x 250

$25

Skyscraper

100,000

160 x 600

$25

*Minimum recommended impressions for maximum return on investment.
10% discount on 500,000 or more impressions per month
Accepted formats are .jpg, .png, and .gif with an accompanying URL. We can accommodate
third-party tags on website placements only.
Leaderboard: 728 x 90

Posterboard:
300 x 250

Skyscraper:
160 x 600
Banner: 468 x 60

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 | (c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette (o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

VICE ADMIRAL KENNETH WHITESELL, USN

LIEUTENANT GENERAL KARSTEN HECKL, USMC

Proceedings
Podcast“Sponsor the Proceedings Podcast
Each month, the Proceedings Podcast tees-up
in-depth and insightful conversations with authors,
historians, leaders, and decision-makers to more
72,000 listeners across all major podcast
channels. Sponsorship of the podcast includes

Since its launch in 2017, the Proceedings

exclusive 20-second spots at the beginning andPodcast has allowed listeners to go deeper

end of each episode. Sponsorship includes at least

with Proceedings contributors and Sea Service

four episodes a month, making it an effective way to

influencers using a convenient medium.

reach the right audience with a focused message.

—RETIRED AVIATOR$2,000/month

Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 | (c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette (o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

NEWSLETTERS
DAILY AND WEEKLYNAVAL INSTITUTE NEWSLETTER
75k send
7x/monthavg. 38% open rate

USNI NEWS NEWSLETTER
32k send
6x/week
avg. 30% open rate

SPECS: 728x90 with target URL$3,500/month each

Deals and Discounts

USNI NEWSWe offer print and digital bundle deals, as well as discounts for nonprofits,

NAVAL INSTITUTE/EDITOR’S PICKS

schools, small businesses, and Service Disabled Veteran Owned Small Businesses.
Advertising Sales Representative: Karen Tappenden (o) 717-430-2401 | (c) 267-629-9494 | karen.tappenden@theygsgroup.com.
For more information on advertising: Samantha Ouellette (o) 410-295-1045 | souellette@usni.org | usni.org/advertise-us.

Annual Events
WEST 2024

Naval History Conference

13–15 February | San Diego, CA

Fall 2024 | Annapolis, MD

Sponsorships Available

Sponsored by the William M. Wood Foundation

DARE 2024

Defense Forum Washington

13–15 February | San Diego, CA

December 2024 | Spy Museum, Washington, DC

Sponsorships Available

Sponsorships Available

U.S. Naval Institute Member Event

Maritime Security Dialogue Series

14 February | San Diego, CA

Throughout 2024 | Annapolis, MD & Washington, DC

Sponsorships Available

Sponsored by HIIU.S. Naval Institute Annual Meeting

Warfighter Series for U.S. Naval Academy Midshipmen

8 May | Annapolis, MD

Throughout 2024 | Annapolis, MD

Sponsorships Available

Sponsored by Navy Federal Credit Union

Coast Guard Academy Event

Visit usni.org/events for a complete list of events and event details.

Fall 2024 | New London, CTSponsored by the William M. Wood Foundation

Event Inquiries: Amy Starkey (o) 410-295-1064 | astarkey@usni.org

The Jack C. Taylor Conference Center (JCTCC)
The JCTCC offers a state-of-the-art auditorium, multiple reception
spaces, an indoor/outdoor rooftop terrace, five unique meeting rooms, anda broadcast studio. Ideal for professional symposia, it meets Departmentof Defense force protection standards and is optimized for classified eventson a per-use, waiver basis.
Go to jackctaylorconferencecenter.org for more information.
JCTCC Information: Ally Wade (o) 410-295-1083 | awade@usni.org

ESSAY CONTESTSGeneral Prize | March | Sponsored by Andrew and Barbara Taylor
U.S. Naval Academy /Capstone | June | Sponsored by
U.S. Naval Academy Class of ’45
Naval Postgraduate School | June | Sponsored by NPS Foundation
Lejeune Writing Award | June | Sponsored by U.S. Naval Institute‘Dare to Read, Think, Speak, and Write’: The U.S. Naval Institute Turns 150

Future of Naval Warfare | July | Sponsored by an anonymous foundation

U.S. Naval Institutewww.usni.org

October 2023

Naval Mine Warfare | July | Sponsored by Mine Warfare Association
Enlisted | August | Sponsored by The Honorable Ellen Lord and USAA
Coast Guard | August | Sponsored by Ms. Susan Curtin and U.S. Naval Institute

URGENTFURY
The Challengesof Grenada ’83

CNO Naval History | October | Sponsored in part by Drs. Jack and Jennifer
London Charitable Fund. Additional Sponsorships Available

Fight for the Treasury Islands
The Devil’s Jaw Disaster
Gunboats to Omdurman

Naval Intelligence | October | Sponsored by Naval Intelligence Professionals
Marine Corps | November | Sponsorship Available
Naval & Maritime Photo Contest | December | Sponsorship Available
Information Warfare | February 2025 | Sponsorship Available
Leadership | March 2025 | Sponsored by Drs. Jack and Jennifer London
Charitable FundSponsorship Inquiries: Heather Lancaster (o) 410-295-1048 | hlancaster@usni.org
Submission Information: usni.org/essay-contests

The Roman Amphibious Invasion of Britain • Mysterious Sinking of a Soviet Battleship

U.S. Naval Institutewww.usni.org

Target:TARAWAFirst Clash in the Fightfor the Central PacificBattle of North Cape:
The Scharnhorst’s Last Stand
Beirut: A Remembrance

December 2023

For Advertising Sales Representative: Karen Tappenden,(o) 717-430-2401 | (c) 267-629-9494 | karen.tappenden@theygsgroup.com
For More Information Contact: Samantha Ouellette, Advertising Production Manager,(o) 410-295-1045 | souellette@usni.org

www.usni.org/advertise-us