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April 2, 2020
Japan Institute of Design Promotion

Good Design Award 2020 Begins Call for Entries
New Chair Appointed
Tokyo, Japan––The Japan Institute of Design Promotion has announced the open call forentries to Good Design Award 2020, with entries to be accepted from April 2, 2020. Founded
in 1957, Good Design Award is Japan’s leading design commendation system, attracting
entries from around the world. Its purpose is to discover and promote exceptional designs
with the potential to drive industrial growth and enrich lives.

G-mark logo 2020

Second Screening Panel,
Good Design Award 2019

The Good Design Grand Award 2019winner was Diagnostic Kit

New Chair Appointed
The Chair of Good Design Award 2020 will be Takashi Ashitomi (Product Designer/President,SAAT DESIGN Inc.). Meanwhile, Seiichi Saito (Creative Director/Technical Director/CEO,Rhizomatiks Co., Ltd.) will continue in the position of Vice Chair. The judging committee forGood Design Award 2020 consists of professionals from various fields, with members to be
introduced on the Good Design Award website.
Takashi Ashitomi, Profile
After working at Sony Design Center, Takashi Ashitomi established SAAT DESIGN Inc. in1991. Since 2008 he has been a Professor of Product Design at Tama Art University in theDepartment of Product and Textile Design. He is involved in comprehensive design
approaches including the design and development of electronic products including IT
devices and home electronic appliances, as well as local industry development, and design
education.

Entry Criteria
Eligible entries should be tangible/intangible items that meet the following requirements:
1. Available for purchase or usage by users before March 31, 2021
2. Can be released to the public on the date of the awards announcement (October 1, 2020)
3. Can be displayed at the Good Design Exhibition held from October 30 to November 3, 2020
For further information/to register, please visit www.g-mark.org (English and Chinese pages alsoprovided)
For media inquiries, please contactToru Koike Dentsu Public RelationsTel080-3209-9698 E-mailtoru.koike@dentsu-pr.co.jp
For general inquiries, please contact Japan Institute of Design PromotionTel03-6743-3777 E-mail info-e@help.g-mark.org

Good Design Award 2020, Key Dates
April 2June 2October 1
October 8
October 30
October 30–November 3

Open for Entries
Entry Deadline
Announcement of award winners
Good Design Best 100 Designer’s Presentation
Good Design Award Ceremony, Grand Award Election
Announcement of Special Awards
GOOD DESIGN EXHIBITION 2020

Award Categories
Eligible entries recognized as excellent designs will receive a Good Design Award, with 100
particularly outstanding items chosen as the Good Design Best 100. From these, the Judging
Committee will select the winners of the Good Design Gold Award and Good Focus Awards, alongwith candidate finalists for the Good Design Grand Award.

Good Design Grand Award
This award will be presented to the most outstanding design
chosen from among all recipients of the Good Design Award
2020. Since it’s inception in 1980, this accolade has marked
numerous key milestones in Japanese society through designs
that symbolize the times.

Good Design Gold Award
This award is presented to particularly outstanding designs
chosen from among all recipients of the Good Design Award
2020.

Good Design Award 2019 Grand Award Winner[Rapid Diagnostic Kit for Tuberculosis]

Good Focus Award
These awards are presented to designs with the potential to make major contributions in thefollowing areas:
New Business Design
Outstanding design for the development of new business models, creation of new industries orpromotion of innovation.
Design of Technique & Tradition
Outstanding product design made possible by high level technology or technique.
Design of Community Development
Outstanding design for sustainable development of local communities or economic activation.
Disaster Prevention & Recovery Design
Outstanding design works for the prevention or recovery from natural disasters.

Promotional Activities
The announcement of award winners will be followed by a variety ofpromotional events, including the GOOD DESIGN EXHIBITION (held atTokyo Midtown), the GOOD DESIGN AWARD ceremony, and thepublication of a GOOD DESIGN yearbook in March of the following year.
Award recipients will also be exhibited at trade shows and sales plans,
while the Japan Institute of Design Promotion will work with winners toimplement various programs at locations including the GOOD DESIGN
Marunouchi showroom, and GOOD DESIGN STORES, which serve as
our bases of marketing and communications in several locations aroundthe world.

NIKKEI MESSE trade show

Good Design Award, Overview
Organized by: Japan Institute of Design Promotion (JDP)
Supported by (TBD):
Ministry of Economy, Trade and Industry / Small and Medium Enterprise Agency / Tokyo
Metropolitan Government / Japan Chamber of Commerce and Industry / Japan External Trade
Organization (JETRO) / ASEAN-Japan Center / Nikkei Inc.

About Good Design Award
The Good Design Award, established in 1957, is Japan’s leading designcommendation system. Eligible entries include products, architecture, apps
and software, projects and initiatives that utilize design, and more. The awards
provide an opportunity for many people to experience good design andappreciate its value. Name recognition for the Good Design Award stands at
84%*, while the symbolic G Mark logo is also widely known. Since 1957, theGood Design Award has been presented to over 48,000 entries from aroundthe world.
*Based on an Internet survey by the Japan Institute of Design Promotion in 2020.

Note: Dates and award names subject to change