KAERU's VISION

Creating a world where everyone cancontinue to enjoy shoppingAbout KAERU
Company name:

KAERU Inc.

CEO:Tomohiro Okada

Date of establishment:

October 9, 2020

Capital stock

170,992,383 yen (including capital reserve):

Number of employees:

2 executives, 3 full-time employees, 12 subcontractors

KAERU- a cashless service for the elderly
and those who support them

Daily usage limit
Suspension uponloss

Partnersettings

The monitor, who had been handing over living expenses to hisparents, reduced the burden on the family and used the card every
day to watch over them
▼ Daily settlement: Approximately 1,000 yen spent each day after the first use.

Early 60s

My mother has dementia
and bipolar disorder thatmakes it difficult for her toplan daily expenses.
KAERU is very good for
managing maximum
amounts and dealing with
unexpected expenses
such as hospital visits

Early 30s

Shopping becomes an opportunity to get out and about,and cashless shopping contributes to reducing the burden
on caregivers
My mother has become moreproactive about going out.
Also, her care managers have told ushow convenient it is, and I feel that thedistance between us has beenshortened. I hear that there are many
problems related to financialtransactions when accompanying
customers on shopping trips, and I
am sure that this is a big burden for
caregivers as well.

Cashless has penetrated into daily life through the use of KAERU
in the business of supporting living independently
Monthly bank transfers or direct

Council of Social
Welfarelump-sum payments

Adult guardianfrom the bank

Delivery history

Kakogawa
CityAccompanying
the customer
to the bankseveral timesa month andhanddeliveryRequestWebsite, e-mail, etc.

Hand
overseveral
times amonthDeposit a bankbook

Provideprepaidcard

The app allows for thefollowing:_- Purchase history- Balance confirmation- Daily payment limits, etc.

Kakogawa
City

RequestCharge request & consultation

Impact on Residents and Companies in Tokyo
Increased healthy life expectancy
through social participation of the elderly

Decreased burden on caregivers
Increased opportunities for women toenter the workforce

Elderly going cashless
Investing cash stash

From Here (2023)
February2023

Full-scale release of cashless service for long-distance care

Fall2023

Digitalize financial administrative services, such as projects thatsupport living independently and adult guardianship programs

Winter2023

Release specialized services for nursing care offices
Strengthen the function of connecting Tokyo and other regions

Founding Members Highly Experienced in Payment Businesses
Tomohiro Okada

CEOGraduated from Tokyo University ofAgriculture and Technology with a
Master's degree in Applied Biochemistry.
He was involved in service growth at anNet Protections, an e-commerce payment
company, a start-up in Southeast Asia,
and launching the LINE Pay business tobusiness strategy planning and productplanning at LINE.

UX Engineer

Katsuhiko Fukuda
Graduated from the Faculty of Engineering,
Kyoto University.
After working as a public servant, Boston
Consulting Group, and Net Protections, heworked at Mercari/Melpay as a manager tolaunch a new business at the call center andoperations department.

COO

Fumiya Goto

Tsuyoshi Kaneko

Worked as an engineer and PM at amega-venture and multiple startups,
and was involved in new businesslaunches and 0 to 1 phases.
He specializes in developing
services based on UX design bygoing into the field.

After joining Yahoo Japan Corp. as a
new graduate, he worked as a junior UI
designer at CyberAgent, Inc. and thenas a development team leader atLivesense, Inc. He has worked as arecruitment advisor for numerous
startups and supported the launch of
new businesses on the side. He is a UX
designer with strong business startup
and organizational design skills.

UX Designer

A new financial service to preparefor the 100-year life era