Grace Guo (Shanghai IPAgency)CounselBeijing

Biography
Grace Guo is a counsel in Hogan Lovells Intellectual
Property Practice Group who concentrates her practiceon advising clients on various contentious and noncontentious matters covering trademark, copyright,
domain name, design patent, trade secrets and unfair
competition issues.
She has been working in the IP field for about 15 years
focusing on cross-border IP matters.
On the contentious side, Grace has represented clientsin PRC courts for administrative litigation for trademark
prosecution and civil litigation for trademark
infringement, design patent infringement and unfair
competition cases. She also has a proven track record
in designing comprehensive enforcement strategies
against infringers including internet
enforcement/takedowns, customs protection, trade fair
IP protection, administrative raid actions and similar
issues to protect the interests of clients.
On the non-contentious side, Grace provides trademark
portfolio management advice, drafts and negotiates IP
terms for commercial transactions and conducts IP due
diligence for corporate projects. She also regularly
advises on IP related regulatory issues regarding
advertising, labelling, influencer endorsement, ecommerce, FDA and other administrative license

Phone+86 10 6582 9488

Fax+86 10 6582 9499

Emailgrace.guo@hoganlovells.com

Languages
EnglishMandarin

Practices
Trademarks and Brands
IP and Technology Transactions
Domain Names
Communications, Internet, andMedia
Copyright
Designs
Intellectual Property
Litigation Services
Marketing and Advertisingrelated IP issues, corporation IP/trade secret policies,
inventor remunerations and other legal and regulatory
issues critical to the success of her clients.

Trade Secrets and Confidential
Know-how

Grace is mindful of industry dynamics and is excellent
at aligning legal options to new economic phenomena
and exploring creative approaches to solve problems.
She has business acumen when advising on legal
actions, and understands the importance of deliveringsolutions when assessing potential legal risks.

Industries

Representative experience
Advising a famous US studio for protection of IP rights
on its cartoon character, which involves prosecuting 3D
trademark rights and enforcement actions based on
copyright and merchandising rights.
Advising a world leading liquor company for a very
complicated trademark ownership dispute with aChinese party and secured success at the Supreme
People's Court (SPC).
Advising a world-leading eyewear producer anddistributor in brand protection in China, particularly for
trademark administrative litigation and civil litigation
matters (one case at the SPC level).
Advising a Japan-headquartered cosmetics company
on actions against copycats and passing off products inChina; successfully raided infringers based on famous
product packaging claims. *Advising a leading motorcycle manufacturer forcustoms protection matters in China, including
defending customs seizure based on OEM noninfringement claims.
Advising a famous fashion house on portfolio
management for a very challenging new brand,
clearing serious blocking marks and attending civil
actions.

Technology and Telecoms
Manufacturing and Industrials
Energy and Natural Resources
Automotive and Mobility
ConsumerSports, Media and Entertainment
Life Sciences and Health Care

Areas of focus
Food and Beverages
Strategic Counseling and Portfolio
Development
Electronics and Consumer
Appliances
Commercial Transactions and Due
Diligence
Fashion and Luxury Brands
False Advertising and Unfair
Competition
Broadband, Internet, and EcommerceCosmetics and Personal Care
Products
Retail and Consumer Goods
Media and Entertainment

Advising various fashion brands on trademark
prosecution and enforcement matters in China,
especially actions against trademark hijackers.

Education and admissions

Advising various European, U.S. and China companies

LL.M., Boston University, 2010

Education

for IP license/assignment/grant-back/service
agreements between the companies and their affiliates,
investors and so on.

Juris Master of Law, Peking
University, 2004

Advising a reputable Chinese client for launching new
products in several oversea markets which covers
broad legal issues on data protection, IP/copyright,regulatory, commercial agreements etc.

Memberships

Advising and providing trainings to various companies
regarding China Advertising law in China.
*Matter handled prior to joining Hogan Lovells.

Bar admissions andqualifications

INTA

People's Republic of China

Awards and rankings
Rising Star, China, The Legal 500 Asia-Pacific, 20212023

Latest thinking and events
News
China tightens the screws on online unfair
competition: new Provisions effective on 1
September 2024
Analysis of IP landscape (Greater China focus):
update on patents and patent licensing, and current
trends in trademarks, including insights from INTA
Conference 2024
Awards & rankings
Hogan Lovells IPMT practice continues to lead inChambers and Legal 500 Asia Pacific 2024
rankings
Hogan Lovells Events
Reset and Reconnect: A bird's eye view of the latest
development of brand in China
News
China’s new internet advertising measures to takeeffect on 1 May 2023
WebinarUpdates on brand protection in China – review of2021 and forward looking

Accolades“Clients love working with partner
Helen Xia and counsel Grace Guo.
Both of them are very responsive,and give practical and easilyunderstandable advice.”

The Legal 500 Asia-Pacific 2023