Customer Story

How Paycor uses CHEQ to eliminate
bots from their customer acquisitionand drive more revenue opportunities.
--Executive Summary
Leading Human Capital Management SaaS platform, Paycor, worked with CHEQ
over time to replace invalid bot clicks with authentic human users. With the help ofCHEQ, Paycor saw a 400% increase in first-time meetings booked from theircustomer acquisition campaigns while increasing Sales Qualified Leads by 50%.

About Paycor

The Challenge: Invalid clicks
tainting customer acquisition
funnels

Paycor is one of the leading Human
Capital Management SaaS platforms in

According to Nick Altman, Accountthe world, trusted by over 40,000

Director at Metric Theory, “spendingorganizations to deliver accurate andhours looking at clicks that don’t maketimely pay. Core to its success is a large

sense just isn’t scalable.”scale and highly effective customer
acquisition operation, led by Alex

This kind of manual investigation isSchutte, Paycor’s Head of Digitalinefficient and impossible to scale asMarketing Strategy. Alex works closely

Paycor seeks to focus on driving growthwith Paycor’s agency Metric Theory toin revenue through paid customer

drive customer acquisition acrossacquisition. “We wanted to make sure

Google, Bing, LinkedIn, Facebook andusers that were returning to the site

DV 360, which combine for over 75% ofweren’t fake and for that we needed

the company’s online spend.

CHEQ” he concluded.

The Issue: Initial monitoring phase reveals
significant rate of invalid users in customer
acquisition campaigns.

--Phase One: Scan Period
Like at a hospital checkup, CHEQ
provided a monitoring of the vital signs
across every Paycor buying platform andcampaign. CHEQ was deployed acrossGoogle Search, Google Display Network,Bing, LinkedIn, and Facebook. CHEQ
provided an initial monitoring phase
where the exact level of invalid clicks,platform by platform, and campaign by
campaign, was shown to Paycor.

Initial Findings:
4.5% invalid click rateon paid channels
Of all the customer acquisition
campaigns, 4.5% of paid clicks entering“Spending hours looking
at clicks that don’t makesense just isn’t scalable.
We needed CHEQ.

the Paycor funnel were invalid. Bots were
found to autofill lead forms, and somecampaigns on certain platforms saw
invalid click levels as high as 11%. Thisissue was clearly jeopardizing thecompany’s revenue efficiency andrequired immediate action on behalf ofthe team.

Nick Altman
Account Director@ Metric Theory

The Solution: Implementing CHEQ to replacefake user clicks with real human users who canactually convert.

--Phase 2: Blocking andCalibrating

Results:
Meaningful rise in lead quality

After the initial monitoring phase, Paycor

Paycor saw vast improvement in crucial
metrics after 90 days.

had a good idea of its exposure to bots
and fake users. At this point, together
with their agency partner Metric Theory,
they began blocking high-risk invalid
users while calibrating and optimizing
the mid to low-risk users. Gradually, theteam began seeing meaningful andKey results:●●●●

400% increase in first time bookings
50% increase in qualified leads
44% improvement in bounce rate
Fraud rate reduced to 1%

impactful results on their customer
acquisition efforts.

“”Being able to show marketers proof of
attacks taking place on campaigns down
to the individual UTM and click is very

Once we rerouted spendtowards valid users, wesaw lead quality riseconsiderably.

powerful. Once we rerouted spend
towards valid users we saw lead quality
rise considerably” said Alex Schutte,
Head of Digital Marketing Strategy atPaycor.

Alex Schutte

Head of Digital Marketing Strategy@ Paycor

Working with CHEQ toeliminate invalid users is along term play that requires
patience and calibration, butwhen the magic starts tohappen, the value istremendous.
To learn more about CHEQ’s solutions
visit www.cheq.ai