1DOWNPASS STARS

Traumina
Passion and Courage for the Extraordinary

From hemp wholesaler to bedding manufacturer - this is how Traumina GmbH from South Baden describes the path it has taken over the past 100 years. Many things are still made by hand in the bedding
manufactory. "Made in Germany" applies to all products that leave the company in the direction of bed
retailers and renowned specialty mail-order companies. Meeting the demands of a modern society in an
innovative and sustainable way, supporting restful sleep and also working in a courageous and designoriented way - these are the goals of the medium-sized company.

Downpass talked to Andreas Veil, the managing director of Traumina GmbH.
The beginnings of today's bedding manufactory TRAUMINA can be traced back to1921. From the 1950s onwards, the company concentrated on the production of boxquilted duvets and down comforters. Today, the product range includes a wide variety of products with fillings made of animal hair, plant fibres, functional fibres anddown. What values will shape the future of the company and what are you planningfor the next 100 years?
Our top priorities have always been and will continue to be quality, working in partnership with our customPhotos: © Traumina–1–

DOWNPASS STARS: TRAUMINAers, and the well-being of our employees. Especially in the future, it will be even more important for consumers to know who are the people behind the goods and the products. To know where the products comefrom and where the raw materials originate. Because especially if we have set ourselves the ultimate goal ofoffering a high-quality product, it must be guaranteed that the entire supply chain, from the raw material tothe end product, consists of the finest materials and is manufactured by qualified employees.
White bedding is often said to be "boring". Traumina
is passionately committed to being bolder with colour, patterns and high-quality processing techniques.
For this reason, you have created an exclusive designcollection. How exciting do you find bedding andhow are retailers and consumers reacting to it?
Bedding is always said to be all white and constant.
We don't see it that way! Because today, and also in
the future, light colour accents and detailed workmanship are a guarantee for outstanding products.
With our design collection we wanted to proof that
especially colour can be attractive and sexy for bedding. For us, it is a confirmation when we receive
feedback from our retail partners, where consumers
enter the stores and ask directly for these products
because of their outstanding colours and shapes.
It is precisely the customers of the upmarket bed retail of today, and also tomorrow, who are looking forthe extraordinary, and not just for "off the peg" products.

In recent years, the topic of sleep has received unprecedented attention. From sleep hygiene to sleep
medicine, there are always new guides and studies. On your homepage you can find a "short guide forhealthy sleep". To what extent do you incorporate new findings into your product design and collections?
Especially with regard to product physiology, we work very closely with institutes that provide us with excellent support in the form of measurements and test results. For customers, the climate is a very important
point, especially in the area of duvets. A duvet must not be too warm, but also not too cool. It must also beable to manage moisture regulation and still be cosy and soft.
Photos: © Traumina–2–

DOWNPASS STARS: TRAUMINA

To achieve this, we use outstanding and innovative materials in ourcollections in addition to sophisticated processing techniques - forcosy sleeping comfort, night after night.

How important are independent certifications for your success, and why do you rely on the DOWN-PASS
seal as a sign of animal welfare & quality?

The DOWNPASS is a very important quality
seal for us. Especially in the age of transparency, sustainability and animal welfare, it
therefore represents an independent andwell-known certification for us.
In our view, this will become even more important. Because it is clear that simple confirmations are no longer sufficient to quench
consumers' thirst for knowledge.
For this reason, we have also been working
very closely with other labels from other sectors for many years. These include, for example, the GOTS seal, which has made organic
materials and labour conditions its top priority. Because not only animal welfare is on everyone's lips today, but unfortunately alsoworking conditions, especially in third countries, are a very big issue, which interests theconsumers.
Andreas Veil
Managing Director Traumina GmbH

Source: Downpass e.V.

Photos: © Traumina–3–