Terms of Service on Online Advertising
Dentsu Group Inc. and/or its affiliates in Japan (hereinafter individually or collectively “DentsuGroup”) provides the Services (defined below) to advertiser subject to this Terms of Service on Online
Advertising (this “Terms of Service”).
When advertiser (hereinafter “Advertiser”) desires to entrust Dentsu Group with placement andoperation of its online advertisements, Advertiser shall accept and agree to be bound by this Terms ofServices and place insertion orders for the placement and operation of online advertisements and otheraccompanying services (hereinafter collectively referred to as the “Service”).
In principle, this Terms of Service shall be applied to all the individual contracts pertaining to theService between Advertiser and Dentsu Group. This Terms of Service shall be applied in preference toother agreements concluded between Advertiser and Dentsu Group. However, if there is a separate
written agreement between Advertiser and Dentsu Group individually excluding the application of thisTerms of Service, such written agreement shall be applied over this Terms of Services.
This Terms of Service may be changed in accordance with revisions to Publishers’ Terms of Service(hereafter defined in the “Definition” clause).

1. When placing an insertion order for online advertisements(1) Insertion orders for the Service shall be made in accordance with the schedule that shall bepresented separately by Dentsu Group in advance. Dentsu Group makes no guarantee that any
insertion orders that are not in accordance with such schedule will be accepted or fulfilled.
(2) Dentsu Group will not be able to respond to requests for executing the Service on holidays orotherwise outside of Dentsu Group’s business hours.
(3) Advertiser shall place an insertion order for the Service by delivering to Dentsu Group an orderform designated by Dentsu Group with Advertiser’s name and seal affixed thereto, or by sending
an order form via a system specified by Dentsu Group.
(4) Any cancellation made for the convenience of Advertiser shall require Advertiser to pay the fullamount written on the insertion order regardless of the cancellation date.
(5) Advertiser shall guarantee that all the ad materials and links that Advertiser provides to Dentsu
Group (including titles, descriptions, designs, keywords, images, etc.; hereinafter the same) shallnot infringe upon any rights of third parties including copyrights, industrial property rights,
publicity rights, and privacy rights, and not conflict with any related laws and regulations.
(6) In connection with the ordering or confirmation of the Service, Dentsu Group may, when it agrees
to upon Advertiser’s request, grant Advertiser the right to use in a defined manner programs, tools,systems, websites, etc. requiring a login held by Publishers (hereafter defined in the “Definition”
clause) or other third parties or Dentsu Group (hereinafter the “Program etc.”). Advertiser shallappropriately use and manage all information (IDs, passwords, etc.) related to the Program etc.
(7) Any insertion order placed for the Service via the system specified by Dentsu Group by using
Advertiser’s ID shall be regarded and handled as an insertion order by a person who has theauthority to place the insertion order at Advertiser.
(8) Advertiser shall represent and warrant that it is not an Organized Crime Group (hereafter definedin the “Definition” clause) or the like at present and shall not be in the future, is not under thecontrol or influence of an Organized Crime Group, its own shareholders or executive officers are
not a member of an Organized Crime Group, and it complies with the ordinances established byeach prefecture concerning the exclusion of Organized Crime Groups.
(9) Based on the assumption that online advertisements pose potential risks related to viewability,
fraud, brand safety, etc., Dentsu Group will make efforts to propose to Advertiser risk-reducing
methods, such as the placement of advertisements in a Private Market Place or advertisement
placement based on a certain list, depending on Advertiser’s needs. For the avoidance of doubt,
1Dentsu Group will make efforts to comply with the relevant guidelines publicized by the Japan
Interactive Advertising Association (hereinafter “JIAA”) in relation to the quality assurance of themedia on which advertisements will be placed and the quality assurance of the advertising traffic.
2. Matters concerning posting of advertisements (procuring and placing)(1) As stated above, Dentsu Group will make efforts to comply with the JIAA’s guidelines in relation
to the quality assurance of the media on which advertisements will be placed and the quality
assurance of the advertising traffic. In addition, as for placement of online advertisements, thePublishers’ Terms of Service shall also be applied. Note that such Publisher’s Terms of Service issubject to change without notice.
(2) In particular, matters concerning the placement of Performance-based Advertisements (hereafter
defined in the “Definition” clause) shall be as follows.
i. Dentsu Group cannot accept any request for adjustments to avoid Advertiser’s ads be placed on
the web page which places the advertisements of Advertiser’s competitor at the same timing.
ii. The amount stated in the insertion order shall mean the maximum budget amount. It is notguaranteed to consume the same amount as the amount written in the insertion order.
iii. Due to the nature of the bidding-type advertisements, no warranty is made with regards to theplacement start date/time, posting period, number of impressions, effect of advertisement (thenumber of clicks and conversions, etc.), advertising efficiency (cost-per-click and cost-peraction etc.) and ad position or ad space, etc.
iv. Depending on the bidding circumstances etc., the placement of the Advertisement (hereafter
defined in the “Definition” clause) may be suspended while it is being delivered.
v. Upon receipt of the deliverables and a completion report of the Service from Dentsu Group,
Advertiser shall review them and confirm the Service has been completed. If Dentsu Group
does not receive any objection with cause from Advertiser within three (3) days of making asubmission of the completion report of the Service, it shall be deemed that the Service has been
completed.
vi. Due to the nature of bidding-type media, it is not possible to select, in advance, the operatorsof the media on which advertisements will be placed, in principle.
(3) In particular, matters concerning the placement of Affiliate Advertisements (hereafter defined in
the “Definition” clause) shall be as follows.
i. There is no guarantee that conversions will be acquired by placing the Advertisement.
ii. It is not possible to specify the ad position in which the Advertisement is placed.
iii. Dentsu Group shall not be responsible for links, texts, etc. of Affiliate Site Operators’ web sites.
iv. Insertion orders that have confirmed Advertiser approved or refused cannot be changed. In theevent that the approval condition set in advance for an insertion order made by a User (hereafterdefined in the “Definition” clause) is “approval for all,” Advertisers shall be charged for all theconversion regardless of the reason therefor.
v. The amount written in an insertion order is preliminary estimate and Advertiser shall pay theamount billed on the invoice.
vi. If an Affiliate Site Operator is operating a ranking website and if it is found that the ranking onthe ranking website has no reasonable grounds, Dentsu Group will not allow Advertiser’s
products or services to be placed in the ranking on the ranking website.

3. Disclaimer and Limitation of Liability(1) Dentsu Group shall not be held liable for failure to perform all or part of the service due to reasons
which shall not be attributable to Dentsu Group including but not limited to power failure, accident
with a communication line, force majeure such as natural disasters, non-performance of2telecommunications carriers, system malfunction with internet infrastructure or other services andsystems, clicks that user did not intended to make, clicks caused by malicious software or
occurrence of emergency maintenance.
(2) Dentsu Group shall take no responsibility for not being able to place the advertisement by theagreed publication start date and time in the event that the provision by advertiser of material orinformation necessary for placing the advertisement is delayed.
(3) To the extent permitted by law, the total liability of Dentsu Group, for any claims in connection
with the performance of the Service, including for any implied warranties, is limited to the amountwritten in the insertion order for the relevant advertisement. Provided that, the total liability ofDentsu Group in relation to the advertisement serving by way of the controlled system (such as
third-party ad-serving or automated-controlling system through API) shall be limited to the amountof the usage fee of the system, if the cause is attributable to the error or deficiency of the system(4) Dentsu Group, and its officers, employees, agents, partners and licensors shall not be liable toAdvertiser for any punitive, indirect, incidental, special, consequential or exemplary damages,including, but not limited to, damages for loss of profits, goodwill, data, reputational damage orother intangible losses (even if Dentsu Group has been advised of the possibility of such damages),
resulting from: (a) the use or the inability to use the Service; (b) the cost of procurement of
substitute goods and services; or (c) any other matter relating to the service.

Definition of terms
The terms used in this Agreement shall have the following meanings.
i. “Performance-based Advertisements” means an advertisement method that automatically orinstantly supports advertisement optimization with a platform utilizing ad technology and inaddition to paid search, they include advertisements using paid social, ad exchange, SSP, DSP,and some ad networks. They do not include editorial ads.
ii. “Affiliate Advertisements” means advertisements that utilize the mechanism of paying
remuneration (fixed-amount or fixed-rate remuneration) when a link to a site designated byAdvertiser is made on a website or Apps and so forth, and conversion (membership registration,purchase of goods, request for information materials etc.) takes place on that site.
iii. “Affiliate Site Operator” means a person who operates an affiliate site that is registered with anaffiliate program operated by an Affiliate Service Provider.
iv. “Affiliate Service Provider” means a business operator that delivers advertisements to affiliatesites.
v. “Publishers” means business operators that own or operate media such as websites, Apps andso forth and sell ad space/inventories provided therein to Advertiser, and they include Affiliate
Service Providers and Affiliate Site Operators.
vi. “Advertisement” means the advertisement for which Advertiser places an insertion order withDentsu Group for the Service.
vii. “User” means a person who uses a website or Apps through the Internet or other communicationmeans regardless of the type of terminal device used.
viii. “Publishers’ Terms of Service” means guidelines, advertising policies and any rules incidental
to them for ad placement or operation stipulated by Publishers.
ix. “Organized Crime Group” means organized crime group, quasi-member of an organized crimegroup, or an organized crime group-associated company, or a corporate extortionist (sokaiya),or a rogue person or group proclaiming itself to be a social activist (shakai undo hyobo goro),
or an organized special intellectual crime group (tokushu chinou boryoku dan), or any otherperson similar to any of the above.
End of Document
3

Effective from April 1, 2017
Revised on September 3, 2018
Revised on September 8, 2020
Revised on April 2, 2021
Revised on August 2, 2021
Revised on September 1, 2022

4