F.No. 5-27/2022-Media Cell
Government of India
Ministry of Education
Department of Higher Education(Media Cell)
Room No. 534-C Wing, Shastri Bhawan,
New Delhi, dated the 0>August 2023
ToThe Heads of all theHigher Educational Institutions(under Department of Higher Education)
Subject: “Har Ghar Tiranga” Campaign to be organized from 13th15th August 2023 to celebrate India's Independence Day -regarding.
Sir/Madam,
I am directed to forward herewith a copy of D.O. letter No. Misc./Secy(C)/2023 dated 31.07.2023 received from Sh. Govind Mohan, Secretary,
Ministry of Culture on the subject mentioned above.
2.
It is requested that the campaign may be widely publicized throughsocial media platforms of your organisation/institutions. In order to instil thespirit of nationalism in citizens, all the students/faculties/staff members etc.
should be encouraged to hoist the Indian National Flag in their premises
during Har Ghar Tiranga campaign and put selfles with Tiranga on the website
www.harghartiranga.com.
3.
It is further requested that all possible efforts my be made for
maximizing participation in flag hoisting ceremonies during 13th-15th Augustand in making the ‘Har Ghar Tiranga campaign’ a grand success.
4.

This may be accorded Top Priority.

Enel: As Above

Under Secretary to the Govt, of India
Ph.: 23386934

Copy to:
1. All the Social Media Champions.
2. US (TS-V) for Information and necessary action.

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Govind Mohan■W^T b u J J INDIA

SecretaryAmrit M a ho tsa v

fe c # - 1 10001

GOVERNMENT OF INDIAMINISTRY OF CULTURENEW DELHI-110 001

D.O. No. Misc./Secy(C)/2023

July 31,2023

Dear Shri Murthy,‘Azadi Ka Amrit Mahotsav (AKAM)’ is a flagship initiative of the Government of India,
which has been launched to commemorate 75 years of India’s independence. AKAM is one ofthe largest celebratory initiatives anywhere in the world and has seen enthusiastic and a wide
range of participation that has served as a unifying force to become a ‘whole of society’
initiative. Since its launch in March 2021, more than 1.9 Lakh events have been conductedjointly by Central Government, States/UTs, departments, and private organizations underAKAM. These events have been conducted at both urban and rural level with its reach within
districts and even far away border villages of India. AKAM has become a people’s movement
wherein the nation has united to celebrate the wonder that is India. Outside India AKAM
footprint has touched more than 150 countries.
2.
Under the aegis of AKAM, ‘Har Ghar Tiranga’ campaign was launched from 13th - 15th
August 2022 to encourage the citizens to hoist the National Flag of India in their homes. The
idea behind the campaign was to instill the feeling of patriotism in the hearts of people andreminisce the journey of India and those who have contributed towards creating this greatnation. This campaign witnessed immense success wherein 23 Crore households hoisted theTiranga in their homes physically and 6 Crore people uploaded Selfies on Har Ghar Tiranga
website.
3.
This year as well Har Ghar Tiranga campaign will be organized encouraging the people
to celebrate India’s Independence Day with same zeal and patriotism from 13th - 15th August2023. All employees under your administrative jurisdiction may be encouraged to hoist theIndian National Flag in their premises during Har Ghar Tiranga campaign and to put selfies
with Tiranga on the website www.haruhartiranga.com. Adequate outreach of this campaign on
various social media platforms should be ensured.
With regards.
Youpsrsincerely,(Govind Mohan)
Shri K Sanjay Murthy
Secretary
Department of Higher Education
Ministry of Education
Shastri Bhawan, New Delhi - 110001

Room No, 502. ‘C’ Wing, Shastri Bhawan, Dr Rajendra Prasad Road, New Delhi-110 001
Phone . +9T-TT-2338.T040, 23386995, E-mail secy-culture@nic.in