NEWS RELEASECOACH A Launches Multilingual Version of DCD(Driving Corporate Dynamism),
Dialogic Organizational Development Service

November 12, 2021
TOKYO, November 12, 2021 - COACH A has launched English, Chinese and Thai versionsof DCD (Driving Corporate Dynamism), a platform that promotes “dialogic organizationaldevelopment” through leader development, which had been renewed in Japanese inFebruary this year. With the provision of DCD in multiple languages, COACH A aims tofurther support organizations to transform through dialogue and questions with leaders
around the world.

COACH A's Global Expansion
COACH A has been supporting global leaders for more than a decade. Outside of Japan, it
established offices in the United States and China in 2010, followed by Hong Kong in 2012
and Thailand in 2013. With the addition of English, Chinese (Mandarin and Cantonese), andThai, COACH A now offers its services in five languages, including Japanese. With its
extensive network of overseas coaches, COACH A will continue to accelerate the global
expansion of its dialogic organizational development.

What is DCD?
In recent years, the widespread use of one-on-one meetings is a sign of the growing
attention to the importance of dialogue in organizations. In addition, there is a growinginterest in dialogic organizational development as an approach to organizationaltransformation. It is an approach that leads to organizational transformation throughrepeated dialogue between members; dialogue that reframes people’s meaning making aswell as the relationship among them.
DCD is a unique design that embodies dialogic organizational development. With a sharedpurpose among leaders to transform an organization, DCD fosters a dialogue platform toachieve it while supporting leaders to apply coaching to daily communication. In the process,leaders go through experiences of developing the next generation of leaders throughdialogue, and, at the same time, being developed themselves. The dynamic in these
dialogue generates enormous power to transform the organization.

Features of DCD
Services based on the concept of Systemic Coaching™
Systemic Coaching™ is an approach to coaching that views the entire organization as an
inseparable whole. Based on the premise that people exist in relationships, COACH A
believes that "leader development" and "organizational development" are inherently
inseparable, and that leaders and the organization are developed simultaneously. DCD
participants coach leaders in their organizations. Through this activity, the coached leaders
create new relationships with the people around them in order to achieve their goals andwork with the entire organization.
Experience communication that goes beyond learning coaching skills
DCD is not just a place to learn coaching skills. In this renewal, we have strengthened theexperience of rethinking about communication itself, such as "dialogue", "questioning" and”genuine interest in others”, which are the basis of coaching. As DCD participants rethink themeaning, purpose, and interpretation of communication, they will be able to make changes
in their communication, and in addition, the leaders being coached will have new
relationships to grow.
Team-based Coaching
Unlike external coaches who are contracted on an individual basis, COACH A’s coaches
who engage in DCD form a project team for each client organization. The project teamengages in a series of dialogues to help DCD participants grow and achieve theirorganizational goals. As a partner in the client's organizational transformation, COACH A’scoaches commit to evolve themselves so as to be a proactive change factor.
The entire process is provided online
All of DCD's services are offered online, including online classes using Zoom (audio only)
and telephone sessions with COACH A's professional coaches. This makes it possible toparticipate in remote environments and from overseas.

For more information, please visit:https://global.coacha.com/process/dcd.html

Media Contact:
Corporate Communication, COACH A, Co. Ltd.
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