NEWS RELEASECOACH A Thailand Bangkok Office Commemorates 10thAnniversary, Marking a Decade of ExcellenceTokyo, Japan — May 26, 2023 — COACH A, proudly celebrates the milestone of its
Bangkok office's 10th anniversary. The occasion serves as an opportunity to express
profound gratitude to valued customers whose unwavering support have been instrumental
in the office's success.

Pivotal base in the ASEAN region
Established as COACH A's pivotal base in the ASEAN region, the Bangkok office has beencommitted to facilitating the growth and transformation of Japanese companies operating inSoutheast Asia. Originally commencing sales activities in Singapore in 2010, COACH A
expanded its operations to Thailand in May 2013, recognizing the country's significance as ahub for Japanese enterprises. With services offered in Thai, Japanese, and English, theoffice became an essential resource for leadership and organizational development
initiatives not only in Thailand but also in neighboring countries such as Malaysia,Singapore, the Philippines, Indonesia, Vietnam, and India.
COACH A's unwavering commitment to dialogic organizational development has been
exemplified by a case study on the successful management of a Japanese food company's
Thai branch. The study, titled "Localization Process as Organizational Development: A Case
Study of iCHANGE Project in Ajinomoto Co., (Thailand) Ltd." published in the Bulletin ofKanazawa Gakuin University, No. 20, (pp. 106-116, April 2022), demonstrated theeffectiveness of coaching in fostering employee initiative and promoting autonomous
management within the organization.

Future Outlook
COACH A’s purpose is contributing to society by generating opportunities for people aroundthe world to engage in dialogue. The influence and significance of ASEAN countries in theglobal arena are steadily increasing. Over the upcoming decade, COACH A aspires tobecome a trusted partner in co-creating value through dialogic organizational development
not only with Japanese companies operating in the ASEAN region and neighboring
countries, but also with local enterprises in each respective region, fostering growth andmutual prosperity.

Outline of COACH A Bankok Office
Company Name: COACH A (Thailand) Co., Ltd.
Established: May, 2013
Address: 388 Exchange Tower, 25th Floor, Unit no. 2504-1, Sukhumvit Road, Klongtoey,Klongtoey, Bangkok 10110 Thailand
For any inquiries, kindly make use of the contact form.

About COACH A
COACH A is an executive coaching firm that began operating a coaching training in 1997.
Based on the concept that "people exist in relationships," the company focuses not only on
supporting the growth of individuals, but also on the relationships that surround them, andaccelerates dialogic organizational development that supports the growth of the entire
organization based on the unique concept of Systemic Coaching™. Since its founding, thefirm has published numerous coaching-related books and contributed to the expansion ofcoaching in Japan.
With offices in Tokyo, New York, Shanghai, Hong Kong, and Bangkok, COACH A operates
globally, offering services in five languages (Japanese, English, Mandarin, Cantonese, andThai). Through its exclusive research department, the Coaching Research Institute (CRI),
the company provides evidence-based coaching based on analysis of its extensive coachingexperience.

Media contact:
Public Relations Group, IR & Public Relations Department, COACH A
Please fill out this form for inquiry.