COMMUNITY ENGAGEMENT ON NUCLEAR
POWER STATION PREPARATION
Case Study: Stake Holder Mapping in West Kalimantan ‐Indonesia
2022 FNCA Study Panel

Overview• Public acceptance through National‐level poll (2010‐2016)• Public concern in local areas through stakeholder analysis• Stakeholder mapping in local areas as the first communication step in first phase(NPS preparation)• Stakeholder mapping goal: lead an effective strategy communication as basis
plan for next phases

2022 FNCA Study PanelNational‐Level Poll for Nuclear Energy Acceptance (2010‐2016)
Had been conducted in a regular basis to measure public understanding and to evaluate
dissemination program. Conducted together with survey institution to guarantee the result

4.000

Percentage of Nuclear Power Acceptance

72.00%
59.70%

52.93%

75.30% 77.52%

60.40%

49.50%

34

Respondents per year

Provinces per year

+ 450

300

Enumerators

Rural/urban per year

Genders | Rural-urban | Marriage
2010

2011

2012

2013

2014

2015

2016

| Education background| Income range | Perception
2022 FNCA Study PanelPhase of Communication
Communication with stakeholders needs to be carried out in accordance with the NPS project phasetimeline to ensure the quality of information and responsibilities of communicators

Public awareness and national regulation Before NEPIO is established in Indonesia -Phase 1

Nuclear agency based on government’s mandate -Engage stakeholder in advance communication, active collaboration Public acceptance -Phase 2, 3

NPS owner or mandated organization This presentation will explain stake holder mapping activities in Indonesia, on the firstphase of NPS communication strategy.
2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
Background2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
MethodTimelineMarch – December 2020.
TeamCommunication experts and social lectures from
University of Tanjungpura (West Kalimantan)
Center for Dissemination – BATAN (Nuclear Agency)Social Research
Field observation, In depth interview, Media/opinion
tracking, in 6 areas as potential location for NPP FS:
Bengkayang, Singkawang, Mempawah, Sambas, Kubu
Raya, Pontianak.
2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
Results
Social demographic- Cultural approach. In general, culture elders are more influential than government/institution,-Language characteristic. Diverse local language to build better communication (Melayu, Dayak,Chinese),-Society trust. Academician or educator are considered more “trust worthy”,-Mostly prefer conventional communication than digital tools

2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
Results
Stake Holders Data and Preferences- Potential SH name are collected by informants and verified through their social impacts,-

Each person of SH interviewed in face to face “unique way” ( casual talk/meeting/visit/etc),
Social experts and local persons are significantly needed in the team.

Analytical Instruments
SH Background

Level of knowledgeLevel of support

Interest

Preferred approach2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
Results
Stake Holder

Level of knowledge

Level of support

Interest

Preferred approach

Xxx (Act. CityMajor)

Proper knowledge
about NPS benefit

Supportive

Increase his powerand show his concern
for modernity

Socialization throughcultural activities

Yyy (CultureLeader)Less knowledge

Will support IF the FS isproperTake part in social
position

Clear information fromgovernment
immediately

……

…..

….

…..

……

110 stake holder persons with background and position in society•Local Governments and Legislatives/Politicians•

Religion Organizations•

Social and Cultural Organizations•

Youth Organizations•

Journalists•

Academicians•

Opinion Leaders2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
High InterestResults
Government/Formal Leader‐ Local government‐ PoliticiansSocial Influencer‐ Culture Organization‐ Religion Organization‐ District/town Officer‐ Academician
High Influence

Low Influence

Social Influencer‐ Spiritual Leader‐ Religion Leader

Social Influencer‐ District/town Officer (severalarea)

Stake Holder Map(In General)-Different map for each districts (6)-Detailed by name for specific strategy-

Based on analytical instrument andsocial influence‐ Jurnalis

Low Interest

2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
Results

Examples of mapping results

2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
High Interest
Results
Provide certain
information needed toremain interested andsupportive

Continue to maintaincloseness and do notbreak in conveying
information(continuity)
High Influence

Low Influence

Provide appropriate
information and do notplace this group as mainpriority

Provide informationthat can satisfy needs
and influence

Low Interest

Stake Holder Map
Treatment Plan-

Effective plan-

Efficient resources-

Right information for right person

2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
Communication Strategy
Communicator

Trustworthy andopen minded tobuild public trust

Communicator based on public need: Scientist/expert
side by side with local figure as communicator

Message

Balance
information:
Benefit and risk

Why their hometown? How is the risk? What is the benefit
for locals? When NPP operated and long erm benefit

Media

Appropriate
communication
channel based onpublic interest

Audience

All spectrum ofpublic is
important toengage

Formal Leader: policy brief & dialogue, seminar, website
and soc med.
Informal Leader: Consultation, town hall, publication
through local media (newspaper, TV or Radio)

Multi level engagement is a basis to reach wider audienceand create local communicator. Each level engagement
should refer to stake holder map data
2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
Collaboration Team
Nuclear Agency: Center for Dissemination - BATAN- Project design and initiator-Content creator-

Provide scientific information-Analysis

University/professional: Research and CommunityDevelopment Institute – Univ. Tanjungpura- Social experts- Local networking- Social tools- Social analysis and recommendation

2022 FNCA Study PanelStake Holder Mapping in West KalimantanImplementation
7 – 10 June 2021
Public discussion : NPP FS program, Introducing NPP and risk-benefit
Audience: Religion and culture organization, youth communities, district/town officer

Result: Audiences were still hesitated, no clear respond

19 – 23 October 2021
Public discussion : NPP FS program, Introducing NPP and risk-benefit
Audience: Educators, youth communities, district/town officer (mostly different audience with previous)

Result: Participants from previous discussion was involving in identified potential audience, set theagenda, and invited media. Audience showed more enthusiasm and positive response

2022 FNCA Study PanelStake Holder Mapping in West KalimantanImplementation

2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
Lesson Learned
Lesson Learned from Past Communication Activities in Jepara and Bangka Belitung (2010-2015)- Promotion as soon as possible, tend to premature strategy,- Took so many resources (and time used),- Public called BATAN as NPS operator with many consequences (misleading, public trust, etc).
Key Points Public Engagement in West Kalimantan- Communication strategy based on data and stake holder preferences,- Promoting appropriate information (NPS FS program, government mandate, promotor-operator-regulator roles)- Producing information guide, book or FAQ, for field technical officers/researchers, to build a synchronic publicinformation (prepare if they have to communicate with public).

2022 FNCA Study PanelStake Holder Mapping in West Kalimantan
Way Forward
National Position
1. Establishment of NEPIO is being prepared,
2. The Preparation Team of NEPIO officially approved by ministerial decree (ESDM) in 2021.

The establishment of NEPIO will take stake holder program to the next level
1. Community Development,
2. Dissemination through appropriate channel and media,
3. Public survey.

2022 FNCA Study PanelThank you
2022 FNCA Study Panel

Adipurwa Muslich
Public Communication Bureau
National Research and Innovation Agency(BRIN)
adi_p@batan.go.id
adip004@brin.go.id