Inspiringthe world withentrepreneurship

Integrated Report 2020

Our Values Corporate Philosophy and Code of Conduct

Corporate Philosophy
MissionInspiring the world with entrepreneurship
VisionTo create a strong and great company
CreedHinerankai
In Kansai dialect, this means ”Think outside the box.”

Code of Conduct
The Septeni Way
Speed

Speed is preferred —even if it comes with a little
bit of roughness —over sophisticated but slow.
We place speed first and follow a
process of repeated trial and error
in an effort to achieve a higher levelof completion.

StretchPartnership

Setting challenging targets

Achieving mutual growth

We believe it is important to makeinnovations that meet challenging
targets. The steady accumulation of
day-to-day changes ultimately leads
to remarkable growth.

We all work hard, in competition andin cooperation, from the perspectiveof the management team to build abetter company.

Integrated Report 2020

INDEX

Fair & OpenDiversity

Make things simple and easy
for anybody to understand.

Using diversity as acompetitive edge

We ensure fairness and openness
in constructing an environmentand relations.

OUR MISSION

PassionFree & Rule

Remaining passionateFreedom within discipline

We respect all human rights andmutually recognize diversity. We
work to realize working styles inwhich individuals can exhibit andapply their respective strengths.

We believe that passion will help us
increase our capacity and consistently
produce positive results. We continue
our own personal development tostimulate corporate growth andcontribute to society.

The decisions we make are not dictatedby whether something is beneficial,
but whether it is right. We comply
with the corresponding regulations
and ordinance and with the spirit oflaw, while concentrating on doing
our jobs seriously yet happily.

OUR STRATEGYOUR WAYCOPORATE DATA

1

Editorial Policy

Message from the Chief Executive Officer

3Feature: Group Company Leaders Discuss the First Step toa Vibrant Future7

A 30-Year Track Record of Challenge and Creativity

15

The Power to Grow by Addressing Change

16

Our Value Creation Model

17

Overview and Progress of Midterm Business Policies

18

Strategy by Business
Digital Marketing Business

20

Media Platform Business

22

Strengths That Are the Source of Value Creation

24

An Outside Director’s Perspective on the Septeni Group’s HumanResources and Corporate Culture28

Processes That Are the Source of Value Creation

Forward-Looking Statements
Statements other than historical facts contained in this report are forward-looking
statements that have been prepared on the basis of certain assumptions and thejudgments of the Company’s management derived from currently available
information. Therefore, information such as actual business results announced in
the future may differ depending on various factors, and the Company is not
responsible for any damages resulting from the use of the information in this report.

Septeni Group Website
https://www.septeni-holdings.co.jp/en

Covered in this reportInvestor Relations
https://www.septeni-holdings.co.jp/en/ir/
CSR
https://www.septeni-holdings.co.jp/en/csr/

Covered on our website

CSR

31

Corporate Governance33

Importance to management

Consolidated Financial and Non-Financial Highlights (IFRS)

Integrated Report 2020

The Septeni Group aims to help realize a sustainable society by working
to resolve social issues through its businesses. We publish the Integrated
Report to give our stakeholders an overall understanding of the Group’s
progress and value creation through its business activities. This reportpresents management policies and business strategies from a mediumto-long-term perspective, as well as financial and non-financial
information, using as reference the International Integrated Reporting
Framework issued by the International Integrated Reporting Council andthe Guidance for Integrated Corporate Disclosure and Company–Investor
Dialogue for Collaborative Value Creation compiled by the Ministry ofEconomy, Trade and Industry of Japan. For more detailed IR and CSR
information, please visit our website.

Importance to stakeholders HighContents

INDEX

High

Storie(s) (Japanese only)
https://note.com/septeni_group

36

OUR MISSIONOUR STRATEGYOUR WAYCOPORATE DATA2