Advertising Information

Issue #11, Summer 2013

Issue #10, Spring 2013

California Paddler Magazine (formerly California Kayaker Magazine) is focusedon being the South West’s source for paddle sports information. We cover all
forms of paddle sports (SUP, kayaking, canoeing, etc.) and for readers ranging
from those just entering the sport to professionals.
California Paddler is printed on glossy stock and packed with photos andstories written by local experts. Articles include trip experiences, skills, productreviews, news, how to get started, etc.
California Paddler will be published three time in 2014 (Spring, Summer, andcombined Fall/Winter issues), and is distributed free at paddle sports, general
sports, and boating outlets in California, Oregon, Arizona, and Nevada. Print
runs exceed 10,000 copies per issue.

Issue #9, Summer 2012

Every issue is also available for free from our website (available as both PDF
and in an online Flash-viewable format). Each issue normally sees 1000
downloads within a few weeks, and over 2000 downloads within 6 months.
Each issue remains archived online even after newer issues are published, andcontinues to receive about 100 downloads each month.

Why Advertise with California Paddler?
oCalifornia is one of the largest markets for paddle sports in the world.
California Paddler Magazine’s focus on this region provides the best vehicle
to reach paddlers in California (and Oregon and Nevada and beyond).

oDistributed through over 200 locations, including ALL specialty paddle
sports retailers in California, Oregon, and Nevada.

oWe reach readers ranging from those just getting interested in paddle
sports to experts, not just the enthusiasts that other magazines target. Thislets you get in front of people who are still forming their brand preferences.

oAll ad prices are for 4-color - use color to make the best impression.

oFree web banner ad for advertisers who run a half-page or larger print ad.

o

We are local, and support local shops. We will not allow ads that promote“price wars” amongst retailers, nor allow advertisements from online
discounters that compete with local paddle sports retailers.

California Paddler Magazine  PO Box 282004, San Francisco, CA 94128
650-868-8653  calpaddlermag.com  facebook.com/CalPaddlerMag

Issue #8, Spring 2012

Issue #7, Fall 2011

Issue #6, Summer 2011

Print Schedule & Mechanical Requirements
Print Schedule

Ad Close

Publish By

Issue #12, Spring 2014

Jan 31

Feb 28Issue #13, Summer 2014

May 31

June 30

Issue #14, Fall/Winter 2014

Aug 31

Sep 30Issue #5, Spring 2011

Space needs to be reserved, and ad art received, by the Ad Close date listed.
California Paddler Magazine can produce professional-quality ad art for you fora nominal charge.

Size Requirements (width x height)
oooooooooofull page: 8.25" wide x 10.5" tall (if using bleeds, add .25” to each side that you
want to bleed - this additional area will be trimmed off. Remember to have yourprimary text/content away from the trimmed edge)
2/3 page vertical: 4.875" wide x 9 5/8" tall
1/2 page horizontal: 7.5" wide x 4.75" tall
1/2 page island: 4.875” wide x 7.25" tall
1/3 page vertical: 2.375" wide x 9.625" tall
1/3 page island: 4.875" wide x 4.75" tall
1/3 page horizontal: 7.5” wide x 3.25” tall
1/4 page: 3.625" wide x 4.75" tall
1/6 page vertical: 2.375" wide x 4.75" tall
1/6 page horizontal: 4.875" wide x 2.375" tallIssue #4, Winter 2010

Magazine trim size: 8.25" wide x 10.5" tall
If you have art from a prior magazine that doesn’t match these sizes, let us know
as we can likely make it work.

Issue #3, Fall 2010

Display Ad Mechanical Requirements
All ads can be run as black & white or as 4-color for the same price.
All photos and graphics within the ad should be high resolution (300+ DPI or“Effective LPI” of over 250). When in doubt, use the highest resolution possible.
For best results art should be supplied as a camera ready EPS or Postscript filewith fonts converted to curves or outlines, or as a PDF with all fonts and images
embedded. If you can't do EPS or PDF, high resolution TIFF (preferred), PNG, orJPEG also could work.

Web Banner Ad Mechanical Requirements

Issue #2, Summer 2010

Art needs to be in a standard web image format (usually JPG or GIF – includes being able to useanimated GIFs) of a size no larger than 200 pixels wide by 500 pixels tall. Ads smaller than this size
are Ok as the system will automatically center it to make it look nice.

Peter Donohue, Editor  peter@calpaddlermag.com
California Paddler Magazine  PO Box 282004, San Francisco, CA 94128
650-868-8653  calpaddlermag.com  facebook.com/CalPaddlerMagIssue #1, Spring 2010

Advertising Prices
1x/yr

2x/yr

Continuous

1/6 page

$388

$320

$291

1/4 page

$512

$422

$384

1/3 page

$620

$512

$465

1/2 page

$897

$740

$673

2/3 page$1,163$959$872

full page$1,550$1,279$1,163

Prices are listed per issue.
- 1X means you will run 1 ad with no obligation to run any more ads after that.
- 2X means you will run 2 ads in a 12 month period.
- Continuous means you will run ads in all future issues until you say to stop (3issues minimum). We will contact you at least 2 weeks in advance of the ad close
date and use the same ad art unless you tell us you want to use new art.
For 2X and continuous, you can change ad art and sizes between issues.

Display Ad Additional Charges:
Special placement charges for Display Ads (subject to Publisher's approval andavailability)
o+20% for back cover - full page ad only

o+10% for inside covers - full page ad (preferred) or half page horizontal

o+10% for placement on a specific page not listed above

Display Ad Discounts:
The following discounts are available upon Publisher agreement. Some discounts
are not cumulative.
oPrepayment - 5% (payment must be received by ad close date).

oNon-profit - 10%oEvent sponsorship - 25% (requires California Kayaker Magazine logo onevent marketing literature, chance to promote magazine at event, etc. contact us for details)

oMultiple ads in same issue - 10% discount on each ad in the same issue

Online Banner Ads
If you buy a half page or larger display ad in the magazine, you get a free Online
Banner Ad on the web site. Online Banner Ads are run on the right side of theresource page (www.calpaddlermag.com/resources.html) and blog
(calkayakermag.blogspot.com). The ads are automatically rotated amongst all who
have Online Banner Ads. Online Banner Ads can not be bought separately.
Peter Donohue, Editor  peter@calpaddlermag.com
California Paddler Magazine  PO Box 282004, San Francisco, CA 94128
650-868-8653  calpaddlermag.com  facebook.com/CalPaddlerMagTerms of Sale
1. Full payment is due on the ad close date, except for accounts with pre-approvedcredit. An interest charge of 1-1/2% per month may be applied to all past
due balances. No discounts are allowed on late invoices. There is a $25 charge
for all returned checks.
2. Accounts with pre-approved credit can get a 5% pre-payment discount if
payment is received by ad closing date.
3. Rates are subject to change upon notice. Rates will be honored for the durationof signed contracts or the advertiser will be allowed to cancel the contract without
penalty.
4. All discount policies and production charges shall be based on the latest rate
card and are subject to change without notice.
5. The Contract will not be extended past the number of insertions originallyselected (with the exception of "Continuous" ad rate, which extends until one
party or the other terminates, with a minimum of 3 ad insertions). New contracts
will be based on the rate card in effect at the time of signing.
6. It is the responsibility of the advertiser to provide full camera-ready art by theadvertising materials deadline. Failure to fulfill this requirement implies
authorization to rerun a previously run advertisement or to construct a new
advertisement using general information about the Advertiser, at the Advertiser’sexpense.
7. Display Advertising Frequency discounts: The 2x rate requires 2 ad insertions
within a 12-month period from when agreement is set. "Continuous" means thatthe same size ad will be run continuously, until one party or the other terminatesor changes (3 ad insertion minimum).
8. Advertisers who do not complete the number of insertions in their advertising
contracts agree to be billed retroactively at their actual earned rate (short rated).
A signed contract must be on file to qualify for frequency discounts.
9. Cancellations must be made in writing prior to the space reservation deadline. No
cancellations of advertising space will be accepted after the ad close date.
10. Ad positioning is at the discretion of the publisher.
11. The Magazine reserves the right to reject any advertisement it deems unsuitable.
This includes advertisements that do not meet the mechanical requirements andads containing content that is deemed offensive, inappropriate, or otherwise notin the best interest of the magazine. We will not allow ads that promote “pricewars” amongst retailers, nor allow advertisements from mail order firmsthat sell discounted products that are also available in kayak retailers.
12. Advertiser and/or agency agree to accept full liability for claims based on thecontent of their advertisements. Advertisers and/or agencies agree to pay all
costs involved in defending the publisher against claims resulting from thecontent of their advertisements.
13. The Magazine assumes no liability for errors in key numbers or for a failure, for
any reason, to insert an advertisement.
14. The Magazine’s liability for any error will not exceed the cost of the ad space.
15. Advertisers and agencies agree they are jointly and severally liable for any
charges they incur. Advertisers and agencies agree to assume all legal andcollection costs incurred by the publisher in case of their failure to pay advertisingcosts.
Rev I12Peter Donohue, Editor  peter@calpaddlermag.com
California Paddler Magazine  PO Box 282004, San Francisco, CA 94128
650-868-8653  calpaddlermag.com  facebook.com/CalPaddlerMag