Draft Communication Strategy 2022 for RNPP, Bangladesh
January – December 2022

Presented byDr. Md. Khurshed AlamDirector
Scientific Information Division
Bangladesh Atomic Energy Commission
Dhaka, BangladeshCommunication StrategyGOALS• Public education about nuclear energy andnuclear safety among the residents of
Bangladesh and those of Rooppur NPP region.
• Building public confidence in nuclear power
and the national nuclear program inBangladesh.
• Building public interest in non-energy nuclear
applications.

OBJECTIVES• Raising awareness on nuclear energy, safe
nuclear technologies and the Rooppur NPP
among the general population of the country
with special emphasis on Pabna region
residents, which will help to build local
population’s trust.
• Informing government and political audiences
about specific peculiarities of the information
disclosure about the NPP project.

OBJECTIVES• Informing the general public of Bangladesh
about the contribution of nuclear energy to thesocio-economic development of the country
and especially the Pabna region where it isbeing constructed.
• Publicizing the environmental contribution ofnuclear energy and the Rooppur NPP, inparticular, especially absence of pollution andlowering CO2 emission levels.

OBJECTIVES• Strengthening the understanding of theadvantages of nuclear technologies and thebenefits of Rooppur NPP, a project of nationalimportance.
• Educating public about non-energy nuclear
solutions (e.g., nuclear medicine andagriculture).

Target audiences
Local level• Broad sections of the population, including
living near Rooppur NPP construction area.
• Experts in government organizations andenvironmentalists.
• Scientific and academic community,professors/teachers, School children/students.
• Media in Pabna, Rajshahi and Ishwardi.

Local level• Working people involved in construction ofRooppur NPP.
• Representatives of local authorities.
• Business community, partner organizations’members.
• Leaders of local elite and different sociocultural organizations.

National level• Government officials, political leadership,decision-makers.
• Broad strata of the population, includingresidents of Dhaka.
• Business community, public organizations,business partners and professional associations.
• National mass media.

National level• Opinion leaders, government organizations
and environmentalists.
• Scientificandacademiccommunity,professors/teachers.
• National elite and different socio-culturalorganizations.
• Social Media Influencers.

KEY MESSAGES• The Rooppur Nuclear Power Plant is safe andenvironmentally friendly.
• Nuclear power is the basis for carbon-freeenergy all over the world and one of the main
instrumentsinachievingsustainable
development goals (SDGs).
• Fully meets international safety requirements.

KEY MESSAGES• The nuclear project is a step towards the newindustrial future of the country. Construction ofnuclear power plants always boosts demand forjobs in engineering and nuclear-related spheres,such as nuclear medicine, the chemical industry, etc.
• NPP proves energy security for the country andallows growth of industries around it.
• Rooppur NPP will become an economic mainstay
of Bangladesh, which will enhance the welfare
and social well-being of the population.

KEY MESSAGES• Despite COVID-19 pandemic, construction of theRooppur NPP is progressing uninterruptedly withall the safety measures in place.
• Apart from energy there are a lot of benefits ofnuclear technologies in a field of healthcare andcancer treatment, products safety, agriculture andso on.

SUMMARY• To meet the increasing demand of electricity, the government
has taken measures to use alternative sources, including
nuclear, aimed at reducing dependency on fossil fuels.
• Bangladesh is implementing one of the biggest projects in its
history – the construction of the country's first nuclear power
plant at Rooppur and will consist of two VVER-1200 power
units with a total capacity of 2400 MW.
• For successful implementation of the nuclear program in
Bangladesh, to raise public awareness about the benefits ofnuclear power to convince the masses that a nuclear power
plant is indispensable for successful social and economic
development of Bangladesh.

SUMMARY• Activities of the plan are aimed to continue the active
distribution of information, more awareness work withmedia, interaction with experts and key stakeholders at thenational level and the general public at both the national andthe local levels.
• The communications work has to be proactive in raisingawareness about the smooth and timely implementation of
the project with special focus on the local level.
• In addition, special attention should paid to communicating
safety of the power plant both for people and theenvironment. With the rapid progress of the plant, there isrising concern around safety and environment issues. We
should focus on sustainability and ecological benefits ofnuclear technology.

Thank you All