International Centre for Dispute Resolution
New gTLD String Confusion Panel_____________________________________________________________________________
Re: 50 504 00266 13
Commercial Connect LLC, OBJECTOR
andCORE Association, APPLICANT
String: ‫( ﺭرﺍاﺯزﺎﺑ‬translated to English as dotBazaar or dotMarket)______________________________________________________________________________
EXPERT DETERMINATION
The parties
The Objector is Commercial Connect LLC, of 1418 South 3rd Street, Louisville KY 40208, which is represented byJeffrey S. Smith of the same address.
The Applicant is CORE Association, of World Trade Center II, 29 route de Pre-Bois, CH – 1215 Geneva,Switzerland, which is represented by Werner Staub
The New gTLD String Objected To
The new gTLD string applied for and objected to is: ‫( ﺭرﺍاﺯزﺎﺑ‬dotBazaar or dotMarket)
Prevailing Party
The Applicant has prevailed and the Objection is dismissed.
The New gTLD String Confusion Process
Module 3 of the ICANN gTLD Applicant Guidebook contains Objection Procedures (“Guidebook”) and the New
gTLD Dispute Resolution Procedure (“the Procedure”).
Article 1(b) of the Procedure states that “The new gTLD program includes a dispute resolution procedure, pursuant
to which disputes between a person or entity who applies for a new gTLD and a person or entity who objects to thatgTLD are resolved in accordance with this New gTLD Dispute Resolution Procedure.
As expressed in the Guidebook, and the Procedure, there are four (4) grounds to object to the registration of newgTLDs. One of these grounds expressed String Confusion, as described in DRP Article 2(e)(i): “(i) ‘StringConfusion Objection’ refers to the objection that the string comprising the potential gTLD is confusingly
similar to an existing top-level domain or another string applied for in the same round of applications.”
Article 3(a) of the Procedure states that “String Confusion Objections shall be administered by the International
Centre for Dispute Resolution”.

1Procedural History of this Case
The Objector, Commercial Connect LLC, submitted an objection on March 13, 2013, asserting that the applicationfor ‫ ﺭرﺍاﺯزﺎﺑ‬filed by IDN xn--mgbab2bd (which it was alleged means dotBazaar or dotMarket) so nearly resembes the.shop TLD that it is probable that confusion will arise in the mind of the average, reasonable internet user “because
the .bazaar or .market gTLD application is similar either visually, aurally, or has a similar meaning, because bazaar
or a market is simply another word for shop.”
The DRSP acknowledged receipt by letter dated March 18, 2013, advised the Objector of a procedural deficiency byletter dated April 4, 2013, further advised Objector by letter dated April 11, 2013 that the procedural deficiency had
been rectified, and by letter dated April 17, 2013, invited Applicant to file a Response to the Objection. Applicant
thereafter filed a Response (the file received by the undersigned contains two versions of the Response which appear
to differ only in minor respects).
By letter dated May 24, 2013, the DRSP advised the parties that it would proceed with the appointing of an Expert.
By letter dated June 13, 2013, the DRSP advised the parties that it had appointed the undersigned as the Expert forthis matter.
Basis for Objector’s Standing to Object based on String Confusion
Section 3.2.2 of the Guidebook specifies the requirements for standing to object to an applied-for gTLD on the basisof string confusion, namely, that an objection may be filed by (a) an existing TLD operator or gTLD applicant in thecurrent round, or (b) in certain circumstances where an IDN ccTLD Fast Track request has been submitted. Thiscase involves the former ground.
Objector is a gTLD applicant in the current round, and therefore has standing to object.
Parties’ Contentions
Objector
The undersigned Expert has been provided with Objector’s online filing demand and what appears to be a form
objection in blank (i.e., one that does not identify the Applicant challenged). From these documents, and Objector’s
2012 application for the .SHOP gTLD, Objector’s contentions can be summarized as follows:
1. Objector is the only remaining and active applicant from the 2000 round for the .shop string; in the
online demand, Objector states that it is the “only remaining approved and active applicant for.shop in the 2000 round”;
2. The gTLD filed by Applicant “so nearly resembles the .shop TLD that it is probable that confusion
will arise in the mind of the average, reasonable internet user;”
3. The ‫( ﺭرﺍاﺯزﺎﺑ‬or .bazaar or .market) string gTLD application is similar either visually, aurally, or has asimilar meaning because a bazaar or a market is simply another word for shop.
4. There are errors in the Guidebook with respect to visual similarity.
ApplicantApplicant denies each of Objector’s contentions. In particular, Applicant contends:
1.

Objector was not approved or selected in the 2000 round. No .shop application at that time –including one from this Applicant – was selected. Moreover, Objector’s contention with respect

22.
3.
4.

to the 2000 round is irrelevant to this proceeding, which concerns only the likelihood of confusion
between the two strings here at issue.
The differences between the strings are such that, not only is it not probable that confusion willarise in the mind of the average, reasonable internet user, but also confusion is impossible.
There is no visual or aural similarity of the two strings, and the meanings of the two strings aredifferent.
There is no error in the Guidebook. Visual similarity is not the sole criterion to be taken intoaccount. The issue in this proceeding is the probable confusion (or not) in the mind of theaverage, reasonable internet user.

Discussion and Findings
Section 3.5 of the Guidebook provides the following general principles that govern this determination: First, theobjector bears the burden of proof. Second, an expert deciding a string confusion objection may find string
confusion “where a string so nearly resembles another that it is likely to deceive or cause confusion.” The
Guidebook elaborates as follows:
For a likelihood of confusion to exist, it must be probable, not merely possible, that confusion will arise in
the mind of the average, reasonable internet user. Mere association, in the sense that the string brings
another string to mind, is insufficient to find a likelihood of confusion. Id., section 3.5.1 (emphasis added).
I first address the argument that there is an error in the Guidebook (contention number 4 above). This argument isset forth in what I have referred to as a form objection in blank (a pdf file bearing the name502013000266\UNTYPED\50-504-T-000266-13.UNTYPED.7627426.pdf among the documents provided to me). Iconfess that I find Objector’s argument on this point somewhat confusing, but that is of no import to the final
determination here. As Applicant points out, Objector wrote to an ICANN vice president on this issue in March
2013, and received a response stating that ICANN was unable to assist Objector further on this point. I too am
unable to assist Objector on this point, as I am without jurisdiction to decide whether errors were made in theGuidebook. My jurisdiction is limited to determining whether the strings could give rise to probable confusion
among average, reasonable internet users.
To the extent Objector argues that it is entitled to some preferential treatment by virtue of having applied for the.shop string in the 2000 round (contention number 1 above), I find that Objector has failed to present evidence of,much less carry its burden of proving, any such entitlement. Objector does assert that, from 2004 to the present, it
has been active in obtaining supporters for its .shop cause, and has in excess of 15,000 members representing over$650 trillion in annual revenues that support its application for .shop. Assuming all of that is true, it does notaddress the issue of possible or probable confusion with the Applicant’s ‫ ﺭرﺍاﺯزﺎﺑ‬string. Stated otherwise, dismissing
the objection here does not affect Objector’s ability to proceed with its .shop business model, assuming it prevails in
an ICANN Module 4 string contention procedure with other applicants (if any) for the .shop designation.
I now address contentions 2 and 3 together. On these points, I find that Objector has provided no real evidence ofpotential confusion, and simply asserted ultimate conclusions. In contrast, Applicant has submitted comprehensiveand persuasive arguments that there is no probability of confusion between the .shop and ‫ ﺑﺭرﺍاﺯزﺎ‬strings among
average, reasonable internet users.
First, to state the obvious, there is no visual similarity between the strings – they are completely different in form,language and characters. So too, there is no aural or phonetic similarity.
Lastly, even if one considers how the ‫ ﺭرﺍاﺯزﺎﺑ‬string may be translated into English, not necessarily a typical approachfor the average, reasonable internet user, the meaning of “shop” and “‫ ”ﺭرﺍاﺯزﺎﺑ‬are different. “‫”ﺭرﺍاﺯزﺎﺑ‬, it is agreed, means
bazaar or market. In its application, Objector asserts that .shop “is globally recognized and exists in excess oftwenty different languages all with the same meaning: ‘a building or room stocked with merchandise for sale: astore.’ This is not the case for other closely related words, like store and buy ….” Answer to question 16 inApplication by Objector submitted to ICANN and originally posted on June 13, 2012 (emphasis added). As
Applicant sets forth, this is the Oxford Dictionary definition of the noun “shop.” The noun “market” on the other
hand is defined as “a regular gathering of people for the purchase and sale of provisions, livestock, and other3