Andrew Watt Partners with Guitar Center to Celebrate Guitar-A-Thon 2022
Guitar Center kicks off twice-yearly guitar sales event, featuring exclusive deals for musicians of all ages
and skill levels, by spotlighting guitarist, songwriter and producer Andrew Watt.
Westlake Village, CA (October 6, 2022) – Guitar Center announces Fall Guitar-A-Thon 2022, the iconic
guitar event from world’s largest musical instrument retailer, with exclusive deals on guitars, amps,
accessories and more. Artists and musicians, from beginner to professional, can find the best deals
online and in Guitar Center stores nationwide from now until October 26.
Partnering with Guitar Center this Fall for the “Greatest Guitar Sale on Earth” is multi-platinum selling,GRAMMY®-Award winning music producer and guitarist Andrew Watt, who gives fans a look inside his
workflow and what inspires him. In an exclusive conversation for Guitar-A-Thon, he reflects on how his
guitar playing informs his production work, the importance of collaboration when making music, and his
experiences working with the biggest names in the music industry.
Watt’s diverse array of credits includes work with Justin Bieber, Post Malone, Elton John, Ed Sheeran,Miley Cyrus, Dua Lipa, Ozzy Osbourne and more. In 2021 he was honored with the GRAMMY Award forProducer of the Year, Non-Classical, and recently produced Ozzy Osbourne’s #1 Billboard Chart-topping
album Patient Number 9, as well as the single “Hold Me Closer,” the highly anticipated hit collaboration
by Britney Spears and Elton John. At the top of 2022, Watt produced the entirety of Eddie Vedder’scritically acclaimed solo release Earthling, and in February, he landed two genre-bending hits on the Hot100 in The Kid LAROI’s “Thousand Miles” and Ed Sheeran and Lil Baby’s “2step.” Beyond his producing
and songwriting, Watt had the honor of joining Eddie Vedder on tour as part of his all-star side project,The Earthlings.
Guitar is fundamental to Watt’s creative process and workflow. “Starting from day one, [the] guitar ishow I wrote songs. I write a riff, write a chord progression, and the song grows out of that. Melodycomes. Melody sounds like words. The words start coming,” said Watt. “If I’m in a session where I’mwriting a song, there’s a guitar in my hands.”
Watt reflects on how lucky he has been to work with artists across eras and genres: “What’s so amazing
about getting to be a producer is that I get to work on so many different types of music with so manydifferent types of artists and ages of artists. I’ve worked with 17-year-olds, and I’ve worked with 75year-olds. It’s different every single way, and it keeps it very inspiring,” said Watt.
As the face of this year’s Guitar-A-Thon, Watt will be featured in the retailer’s television spots and videointerviews. Watch Andrew Watt and Guitar Center’s new Guitar-A-Thon longform video here.

During the retailer’s Fall Guitar-A-Thon, musicians will find special offerings from top manufacturers
such as Bose, Breedlove, D’Addario, Electro-Voice, Fender, Gibson, Martin, PRS, Taylor, Washburn andmore. These instruments sit alongside great deals on vintage and used gear and the full power of Guitar
Center’s multi-channel “endless aisle,” which gives customers the ability to combine in-store, online andphone options to purchase music equipment from anywhere at any time. Additionally, during the salefrom October 6 – October 26, new customers who sign up for Guitar Center’s Lessons program will
receive 25% off their first month of lessons. With 1-on-1 instruction available both in-store and online,from guitar (electric and acoustic) to drums to DJ’ing, Guitar Center Lessons are available for everyone,
no matter the age or skill level.
“Artists like Andrew Watt continue to redefine the music industry,” says Rich Hoalst, Executive Vice
President & Chief Customer Officer at Guitar Center. “From his recognition and skills as a producer andsongwriter, to his love for playing and collecting guitars, Andrew proves that creating music is so much
more than just playing an instrument. Artists and musicians inspired by him can find a variety of gear
and products to produce new music at Guitar Center with variety of price points and features, allowing
them to get hands-on the materials and tools they need to springboard to their creativity.”
For more information, visit GuitarCenter.com or Guitar Center on Facebook, Twitter, Instagram andYouTube.
###About Guitar Center:
Guitar Center is a leading retailer of musical instruments, lessons, repairs and rentals in the U.S. Withnearly 300 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Centerhas helped people make music for more than 50 years. Guitar Center also provides customers withvarious musician-based services, including Guitar Center Lessons, where musicians of all ages and skill
levels can learn to play a variety of instruments in many music genres; GC Repairs, an on-site
maintenance and repairs service; and GC Rentals, a program offering easy rentals of instruments andother sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which
operates more than 200 stores specializing in band & orchestral instruments for sale and rental, serving
teachers, band directors, college professors and students, and Musician’s Friend, a leading direct
marketer of musical instruments in the United States. For more information about Guitar Center, please
visit www.guitarcenter.com.
FOR MORE INFORMATION PLEASE CONTACT:Clyne Media | 615.662.1616 | pr@clynemedia.com
Guitar Center | 818.735.8800 | media@guitarcenter.com
Edelman | GuitarCenter@edelman.com