ASEAN

CoffeeASEAN Coffee Map

ASEAN Coffee Map

Table of Contents

Welcome to ASEAN Coffee

p. 4-5

Myanmarp. 20-21

ASEAN Coffee Map

p. 6-7

Philippines

p. 22-23

ASEAN Coffee in Japan

p. 8-9Singaporep. 24-25

Bruneip. 10-11

Thailandp. 26-27

Cambodiap. 12-13

Viet Nam

p. 28-29

Indonesia

p. 14-15

References

p. 30-31

Lao PDR

p. 16-17

About ASEAN

p. 32-33

Malaysia

p. 18-19

2

3

ASEAN Coffee Map

ASEAN Coffee Map

Welcome to ASEAN Coffee

Thank you for picking up this Coffee Map of Association of Southeast Asian Nations (ASEAN). Did you know thatabout 32%* of coffee imported to Japan is from ASEAN countries? This booklet will introduce you to the ASEAN
coffee and coffee producers. Turn the page to start your ASEAN coffee journey!
*UNComtrade (2021)

Where is the coffee belt?

Coffee marketplace
The global coffee market is growing each year. Currently, thecoffee revenue is $474 billion.1 With social distancing due to the
COVID-19 pandemic, more people in Japan resort to buy
take-away coffee from cafes, which unexpectedly contributed
to fostering “cafe culture” especially among young people. And
in recent years the spotlight has been on coffee products anddistribution that considers the Sustainable Development Goals(SDGs). Today the specialty coffee market is worth $35 million, butwith growing interest in the SDGs, it is expected to grow to $83
million by 2025.2

Coffee is grown in places that meet thefollowing five conditions: rainfall, temperature,
sunlight, soil, and elevation. Coffee is grownin places that meet these conditions. The“Coffee Belt” is a tropical and subtropical region
between 25 degrees north of the equator and
25 degrees south, which meets the above
conditions. ASEAN and other Southeast Asian
nations are situated in the Coffee Belt, andmany of them produce coffee.3

Types of Coffee beans

スペシャルティスペシャルティスペシャルティ
コーヒー
コーヒー
コーヒー

Coffee beans can be divided broadly into three
types. The first プレミアムis robusta.
Robusta
is easyコーヒー
to grow,
プレミアム
コーヒー
プレミアム
コーヒー
produces a high yield, and has a strong bitter taste.
The second is arabica. Arabica has a rich aroma
コモディティコーヒー
コモディティコーヒー
コモディティコーヒー
and higher acidity. It is grown in fewer places and(コマーシャルコーヒー)(コマーシャルコーヒー)(コマーシャルコーヒー)
tends to be susceptible to disease and pests. The last isliberica, known for its strong bitterness. Tough against
rain and pests, liberica is consumed in Europe but
has the lowest distribution worldwide.4

Robusta

Arabica

Liberica

As you can see from the diagram “Coffee classification “, specialty coffee is the highest quality coffee.
Most specialty coffee is arabica, but it also includes high-quality fine robusta.
What makes specialty coffee special? There are three things that make it special:

Flavor assessment

1

The flavor of specialty coffee is objectively evaluated.
First the green coffee beans are graded, and then a taste
evaluation called “cupping” is conducted.

Traceability

2
Coffee Belt

3

Traceability refers to the ability to trace the coffee
plantation in which the coffee was produced. The taste
of coffee differs by where it is grown, indicating that theregion where it comes from adds value.

Sustainability

Coffee is considered sustainable when production is
economically sustainable for the local farmers and canbe continuously cultivated on the farmland.5

Specialty Coffee Associations

Coffee classification

Specialty coffee

Coffee can be divided into
three classifcations:
Specialty coffee
Premium coffee
Commodity coffee

Premium coffee
Commodity coffee(commercial coffee)
4

Value-added coffee
produced in specificregions
Mass produced coffeesold in regularsupermarkets

The following specialty coffee associations are in
ASEAN countries.
Specialty Coffee Association of the Philippines (SCAP)
Specialty Coffee Association of Indonesia (SCAI)
Viet Nam Specialty Coffee Association (VSCA)
Malaysia Specialty Coffee Association (MSCA)

Certification of specialty coffee is carried out by
specialty coffee associations. Japan also has theSpecialty Coffee Association of Japan (SCAJ), whichworks to promote specialty coffee and contributeto the communities that produce it.5 There are also
specialty coffee associations in some ASEAN countries(Philippines, Indonesia, Viet Nam, and Malaysia) thatwork to promote specialty coffee.
Let’s take a look at the characteristics of 10 ASEAN
countries to discover the kind of coffee and coffee
culture, and where you can drink their unique coffee
in Japan.

The following are specialty coffee associations
outside ASEAN countries.
Specialty Coffee Association of America (SCAA)[Merged with SCAE to form SCA in 2017]
Specialty Coffee Association of Europe (SCAE)[Merged with SCAA to form SCA in 2017]
Specialty Coffee Association (SCA)

5ASEAN Coffee Map

ASEAN Coffee Map

Philippines
9 Mindanao Coffee

ASEAN Coffee Map

Farmers on Mt. Kitanglad,
Mindanao
Mt. Kitanglad, Mindanao
Arabica beans (typica)

Here is a list of some of the best coffee produced in ASEAN countries. Each one ismade with the dedicational commitment of its farmers.

10 Mindanao Coffee

Brunei
1 Labi Coffee
Cambodia
2 Chay Mao Mondulkiri Coffee

Yong Kihan Fook
Labi
Blend of arabica
and robusta beans

Senmonorom, Mondulkiri Province
Blend of arabica and robusta beans

Farmers around Mt. Apo
Philippines

Myanmar8

12Viet Nam
Lao PDR
13

Thailand

Mandheling Coffee

4

2

10

14

Brunei

9 11

1
3

5

Philippines

Indonesia
Arabica beans

Sumatra, Indonesia
Arabica beans

Mindanao, Philippines
Arabica beans (catimor)

6

Cambodia

Indonesia
3 Mandheling True Blue

Mindanao Catimor Natural

11

7

Tatora Sapan

Singapore Malaysia

4

Sapan Village, Tana Toraja, Sulawesi
Arabica beans

Indonesia

5

Lao PDR
6

Lao Coffee from Asia
Jhai Coffee Farmers Cooperative
Paksong, Champasak Province (Bolaven Plateau)
Arabica beans (typica)

Malaysia
7 Malaysia Liberica ElephantThailand12 Akha Ama Coffee
The Akha people in the mountains of
Chiang Rai in northern Thailand
Doi Chaang Village, Chiang Rai
Arabica beans

Many small farms
Johor, Malaysia
Liberica beans

Myanmar8(*1) The purpose of this map is only to illustrate the general locationsof the farmers. It is not to express the legal status or borders ofcountries and regions or the standpoint of the ASEAN-Japan Centre.

Ywangan Chauxunpin Natural
Ywangan, Shan State
Arabica beans

13

Doi Tung Coffee
Doi Tung region, Chiang Rai
Arabica beans (catimor/typica)

6

7

Viet Nam
14 Fine robusta(Winey Honey)
Future Coffee Farm
Bao Loc region,
Lam Dong Province
Robusta beans

ASEAN Coffee Map

ASEAN Coffee Map

ASEAN Coffee in Japan

Cambodia1

Below are some of the selected major cafes and online websites where you can get
ASEAN coffee. Check it out to find the one near you.

Indonesia
2

Viet Nam

3

1 Big Smile Coffee by Felissimo’s CCP

Iwashita coffee(Kumamoto)7-52-3 Hikarinomori,Kikuyo-machi, Kikuchi-gun,
Kumamoto(a project that works with the disabled)
https://www.felissimo.co.jp/ccp/wk87756/
cd632467/?iid=p_ccp_20210705_CAFFEE

7

23

Oishi Coffee Dot Com
http://014151.com/

9

Lao PDR

Hyogo

Ibaraki17

Yamaguchi

Tokyo

16

1

2

4 14 1515

12 19

12 Lilo Coffee (Osaka)
Shinsaibashi M Bldg. 1F, 1-10-28 Nishi
Shinsaibashi, Chuo-ku, Osaka-shi,
Osaka

HARETEMARI CAFE (Tokyo)

Malaysia
17

16 PORTO from Murozumi Share Kitchen

Mame Pot Roastery (Ibaraki)
3-2-6 Kasuga, Tsukuba-shi, Ibaraki(Yamaguchi)

3-2-1 Murozumi, Hikari-shi, Yamaguchi

Chiba

Philippines

5 10 1121

Kanagawa
8

Sigma AG Bldg. 1F, 2-3-2 Shibuya, Shibuya-ku,
Tokyo

Myanmar
18 AUNG COFFEE (Tokyo)

Cafe Chant Roastery (Tokyo)

Honkomagome Y’s Bldg. 1F, 3-32-4 Honkomagome,
Bunkyo-ku, Tokyo

22 ARiSE COFFEE ROASTERS (Tokyo)

23 Masucaffe, Kureha Roastery (Toyama)3918-102 Kureha-machi, Toyama-shi, Toyama

Thailand24 AKHA AMA COFFEE (Tokyo)

1-25 Akagimoto-machi, Shinjuku-ku, Tokyo

25

MI CAFETO (Tokyo)

Tokyo atre Kichijoji 1F, 1-1-24
Kichijoji-Minami-cho, Musashino-shi, Tokyo

8

Coco cafe (Chiba)

Ocean Court 1, 1968-15 Shirako,
Minamiboso-shi, Chiba

2-2-3-1 Suwa, Takatsu-ku,
Kawasaki-shi, Kanagawa

1-13-8 Hirano, Koto-ku, Tokyo

6 7

11

Kadatuan Koffie(Kanagawa)2-5-14 Senjuazuma, Adachi-ku, Tokyo

18 21 22 24 25

KagawaSunnyside fields(Kagawa)

14 FAVORITE THINGS(TOKYO)

20 26

Kumamoto

Takiguchi Bldg. 2F, 2-2-13 Honcho,
Funabashi-shi, Chiba

56 Kamitoba-takahata-cho, Minami-ku, Kyoto

13

Osaka

10 Philocoffea (Chiba)

13 Saka No Tochu (Kyoto)

Kyoto

Hiroshima

Jalak coffee (Kagawa)

SUIREN + Coffee Roaster(Hiroshima)
230 Boji, Ekiya-cho, Fukuyama-shi,
Hiroshima

2237 Nagao, Manno-cho,
Nakatado-gun, Kagawa

ToyamaMalaysia

9

YUMEX CUBE, 2537-10 Hayashicho, Takamatsu-shi, Kagawa

8

https://www.aplashop.jp/

36

https://planbjapan.thebase.in/

Apla Shop

MAHAMERU COFFEE(Chiba)!F & 2F, Hirano Builing, 6-8
Honmachi, Matsudo-shi, Chiba

4 Plan B (Tokyo)

Lao PDR

3

5

Garden Square Harajuku 1F,
6-15-14 Jingumae, Shibuya-ku,
Tokyo

Online sales only

2

Kopikalyan (Tokyo)

Baiyon (Tokyo)
Morita Mansion 1F, 26 Fukuro-machi, Shinjuku-ku,
Tokyo

9

2-7-6 Hara-machi, Shinjuku-ku, Tokyo

19

Lilo Coffee (Osaka)

Shinsaibashi M Bldg. 1F, 1-10-28 Nishi
Shinsaibashi, Chuo-ku, Osaka-shi,
Osaka

20 Café Suirate (Hyogo)

7-1-24 Kitanagasadori, Chuo-ku,
Kobe-shi, Hyogo

Viet Nam
26 8 Coffee Roast (Hyogo)

1-17-14 Akuraminami, Takarazuka-shi,
Hyogo

ASEAN Coffee Map

ASEAN Coffee Map

BruneiAs one of the top fossil fuel producers inSoutheast Asia, Brunei has among thehighest income in the region thanks to
its abundant natural resources. Japan
imports a large amount of liquefied
natural gas from Brunei. In fact, 5% of theliquefied natural gas in Japan is from
Brunei.1

Bandar Seri Begawan(capital)

Labi Coffee
Rampayoh region
Malaysia

Brunei also has a well-developed coffee
culture and, in fact, cultivates coffee.

Sweetness

Body

Bitterness

Acidity

Coffee Culture

Aroma

Since it is located in the Coffee Belt, Brunei is suited for coffee
cultivation, but the country does not have a thriving coffee
production industry. In Brunei, there are traditional coffee shops
called kopitiam, which are also found in Singapore and Malaysia.
Besides coffee, sweet black tea and juice are also popular drinks
among Bruneians. In addition to traditional kopitiam, recently
there has been an increase in trendy instagrammable cafes in the
country. Until 2012, all coffee in Brunei was imported.

Import from ASEAN Imports
Source: 2020 data

Kopitiam Trivia
Traditional coffee shops called kopitiamare common in Southeast Asian countries
such as Malaysia, Singapore, and Brunei
where Malay is the official language. A
popular item on kopitiam menu is a typeof coffee beverage called kopi. Kopi ismade from robusta beans roasted withsugar and margarine, and then brewing
the ground beans with a cloth filter.
There are many variations of kopi, withdifferent strengths, with or without sugaror condensed milk, and so on.

Viet Nam

429kg

Thailand48kg

Malaysia

40,826kg

In 2012, one farmer in Brunei started cultivating
coffee. The name of that coffee is “Labi Coffee.”
Located in Labi, a mukim (sub-district) in thenorthwestern part of Brunei, Labi Coffee Farm
grows a mix of two kinds of beans: arabica
and robusta. The taste of Labi Coffee is closer
to Vietnamese coffee than South American or
Italian.
The farmer who produces Labi Coffee, Yong
Kihan Fook, is the farm’s second-generation
owner. He is an experienced coffee grower who
has worked there since his teenage. Today, Labi
Coffee Farm cultivates 15,000 coffee trees over
19 hectares. The farm handles every aspectof the production process — from drying androasting the harvested beans to packaging.
With his ambition to start exporting his coffee in
addition to domestic sale, Mr. Yong showcased
Labi Coffee at the 14th China-ASEAN Expo(in Nanning, China) in 2017.
We hope that you will be able to experience
Bruneian coffee in Japan soon.

Singapore
32,367kg(See the Singapore page for more details.)

Indonesia

16,067kg(*1) The size of the circles representing ASEAN importand export trends is not to indicate comparison with

10(*2) The photos above were provided by cafes and shops.

11

ASEAN Coffee Map

ASEAN Coffee Map

CambodiaSenmonorom,
Mondulkiri Province

The first thing that comes to mind when you hear the word
Cambodia is probably “Angkor Wat”, the famous World Heritage
Site. But did you know Cambodia is also a coffee producer?
Cambodian coffee culture can be traced back to the 19th century
when it was a French colony. Today there is a thriving coffee
production industry in the mountains of eastern Cambodia,
where mainly robusta beans are cultivated.1
Grown in the country’s all-year-round hot climate, Cambodian
coffee is dark-roasted and has little acidity, with a flavor similar
to chocolate. A popular coffee beverage in the country is sweet
iced coffee made with strong coffee, sugar, ice, and condensed
milk. The traditional Cambodian way to drink it is to mix in somelotus or jasmine tea after you drink the coffee a little, allowing
some space in the glass. The blending of coffee, condensed milk,
and tea results in a mild flavor that is similar to milk tea.2

Related Businesses
In addition to coffee bean
shops, souvenir shops, cafes,
catering businesses, andcoffee stands, there arealso chain stores such as
Starbucks, Hard Rock Cafe,and Café Amazon.

1~2
Cups

7,000
Cafes
Shops
There are 7,000
cafes and shops inPhnom Penh alone.

Coffee type
Products

Coffee made from robusta beans isgenerally enjoyed sweet and iced withcondensed milk or condensed coconut
milk. When drinking arabica coffee,
Cambodians usually grind the beansand drink it black and hot.

6,000 kg

18,210 kg

06

07

Singapore
3,798kg

17,000kg

Viet Nam

352,379kg

Thailand

93,536kg

Malaysia

20

10,300kg

20

20

05

US$
5,857

* There is no data for exports to Japan after

Cambodian Coffee in Japan

Where you can have Cambodian coffee selected in Japan
Kagurazaka Baiyon

MyanmarUS$
24,66533,432kg

Indonesia

14,001kg(*1) The size of the circles representing ASEAN import and export
trends is not to indicate comparison with other countries.

12

Chay Mao Mondulkiri Coffee started as a
10-hectare coffee farm in 2010. At first, it facedsome challenges with the production process
and market development, but after receiving an
investment from the Asian Development Bankin 2013, the farm was able to improve in some
aspects, such as enhancing their production
process and building a market network. Today it
also operates a coffee shop in Mondulkiri Province.

Coffee Culture

Source: 2020 data

One cup in the morning andanother in the afternoon.

Produces both arabica (20%) and robusta(80%)
Offers a wide variety of products:
Instant robusta coffee
Pour-over coffee (robusta and arabica blend)

Phnom Penh (capital)

Cafe

Consumption

Exportto Japan

Chay Mao Mondulkiri Coffee
Farm location Senmonorom, Mondulkiri Province

Import from ASEAN Imports

US$
8,118

Coffee in Cambodia

Kagurazaka Baiyon

26 Fukuro-machi, Shinjuku-ku, Tokyo, 162-0828

Baiyon is one of the few restaurants in Japanthat serves authentic Cambodian cuisine. The
restaurant’s name “Baiyon” comes from theBayon temple, located in the famous Buddhist
archeological site Angkor Thom.

The restaurant offers not only traditional Cambodian
cuisine, but also Cambodian coffee, which can be hardly
found in the Japanese market. You can enjoy iced coffee,
coffee with plenty of condensed milk, and regular hot
coffee in the restaurant’s cozy atmosphere.
The traditional way to make a cup of coffee in Cambodia
is to take a spoonful of finely ground coffee (one perperson), place it in a cloth filter, pour hot water over, and let
it steep for one minute. While you wait, pour some amountof condensed milk to your liking in the cup and then pourthe coffee over it when it is finished steeping. Brewing withthe cloth is said to bring out the aroma and taste morethan other methods.
Head over to Baiyon if you want to try Cambodian coffee— it’s an experience you can rarely have elsewhere. The
restaurant’s easy-going chef speaks Japanese and will
even teach you how to make an authentic cup of delicious
Cambodian coffee.

13

ASEAN Coffee Map

ASEAN Coffee Map

Indonesia
Have you ever heard of Mandhelingor Toraja? They are actually typesof coffee produced in Indonesia.
Indonesia is the fourth largest coffee
producing country in the world. Coffee
is grown on several of its numerous
islands, so there is a wide varietyof coffee produced in the country.
Since many Indonesians are Muslim,
many do not drink alcohol. Coffee has
thus become essential as a social
beverage. Mornings in Indonesia
typically start with a newspaper anda piping-hot cup of coffee. In theafternoon, people go to their local
cafes to chat over a cup. Usually takenwith milk, it is enjoyed by a wide rangeof people, men and women, andyoung and old alike.

Related Businesses
Restaurants, bars, coffee shop
chains, retailers, and manufacturers(e.g. instant coffee)Indonesian Coffee in Japan

Where you can have Indonesian coffee selected in Japan
Sumatra Mandheling Coffee

Batak region
Toraja region

Jakarta (capital)

1.16kgper Consumption
person Indonesians consume 301,230
tonnes of coffee beans per
year, equivalent to 1.16 kg perperson annually.

Import & Export in ASEAN
Myanmar19 25,593,677 kg
20
20
23,484,293 kg

30,365,984kg

4kg

Cafe address

Lao PDR
ThailandCambodia
14,000kg

6,424,029kg
8,742,922 kg
16 kg
3,065,583kg
97 kg
Philippines
6,535,503kg
74 kg
Brunei35,280kg

Malaysia
38,551,482kg
444,337kg
Singapore
5,226,579kg
2,568kg

Export to Japan
14

1&2F, Mirano building, 6-8 Honmachi,
Matsudo-shi Chiba 271-0091
mahamerucoffee2016@gmail.com

Sweetness

Body

Sweetness

Aroma

Plan B offers a luxury of coffee brewed by basistas
who take time to pour over one by one. Here you candrink Mandheling True Blue, an Indonesian coffee with
distinctive spicy acidity and clean bitterness. You canbuy it online too, so you can savor it at home, in theoffice, or while strolling through the Nakameguro area.

Toraja coffee
Toraja coffee is cultivated in the Toraja region on
Indonesia’s island of Sulawesi. It vanished at the time
when coffee farms were devastated by World War
II, earning the name of “illusionary coffee” in Japan.
Coffee cultivation in the Toraja region was resumed
by a Japanese company afterwards, leading to revive
the “illusionary coffee”. Since only the fully ripe coffee
cherries are hand-picked, it is valued as a very rare kindand has a high-quality robust aroma.2,3 Why don’t you
try this rare coffee revived, a result of joint effort between
Japan and Indonesia?

Where to get Toraja coffee:
1

Tatora Sapan at Iwashita Coffee

Cafe address 7-52-3 Hikarinomori, Kikuyo-machi, Kikuchigun, Kumamoto, 869-1108 Tel: 096-284-171

Bitterness

Roast

Bitterness

Imports Exports
Viet Nam

US$84,374,664
US$
68,572,243
US$ 56,049,267

18

2 Mandheling from Mahameru coffee

https://planbjapan.thebase.in/

Acidity

We may always check the altitude of coffee farms when it
comes to coffee quality, but according to the literature on
metabolite profile of Indonesian coffee green beans, it isfound that the dominant factor affecting coffee metabolite
composition is, in fact, postharvest processing, followed bygeographical origin and altitude.4

2,950
Cafes Shops

20

Where to get Mandheling coffee:
1 Mandheling True Blue from Plan B

Trivia on Coffee quality

Source: 2020 data

20

Mandheling coffee is a type of arabica, initiallycultivated by the Mandheling people of Sumatra.
A rare coffee with limited production, it is popularamong dark-roasted coffee enthusiasts in Japan. It is
generally said that light roasting brings out the uniqueflavors of coffee more than dark, but Mandheling iswell-suited to dark roasting as it maintains its fullbody and cinnamon-like aroma even when darkroasted. Mandheling will fit for you if you prefer bitter
coffee to acidic coffee.1

Acidity

Featured on TV, Mahameru Coffee is a cafe owned by Rino
Senlewa, who carefully selects only the best beans fromindividual farmers in Indonesia and roasts them in-house. He
suggests beans according to customers’ tastes and brews
each cup in a pour-over style. The Mandheling coffee served
here is made from Sumatra G1 beans. Among the best coffee
beans in Indonesia, they have low acidity and sweetness, witha pronounced body and bitterness. It is also sold online, so you
can enjoy it at home as well.
Sweetness

Bitterness

Body

Acidity“Tatora Sapan”-Toraja coffee as one of the best coffee
beans of Indonesia, is available at Iwashita Coffee. Tatora
Sapan beans gained popularity for their bitter yet sweet
taste that is sure to satisfy even the most discerning
coffee connoisseur. Iwashita Coffee directly purchases
fully ripe beans that are hand-picked one by one byfarmers in Indonesia. Tatora Sapan offers the pinnacle ofluxurious flavor, also available online. It’s a must-try.

15

ASEAN Coffee Map

ASEAN Coffee Map

Lao Coffee in Japan

Lao PDR

Where you can have Lao coffee selected in Japan
Xiangkhouang Province

1 “Lao Coffee from Asia” from Alter Trade Japan, Inc. (ATJ)
Paksong, Champasak Province (Bolaven Plateau)

Farm location

Coffee Culture
In recent years, more cafes are
opened by foreign companies inurban centers in Lao PDR, where
you can enjoy cafe latte, pour-overcoffee, and other coffee beverages.
On the other hand, many Laotians
across the country like to drink
strong coffee brewed with a nel drip
filter over ice and condensed milk
at coffee stalls. Most coffee in Lao
PDR is from easy-to-grow robusta
beans, but its arabica coffee has
also received high acclaim fromJapanese due to its mild acidity andsmooth flavor.1

150,000
Cups Consumption

Average consumption
per day
Source: 2022 data

756
Cafes Shops

50,000 tonnes of coffee beans are
consumed every year (40% robusta
and 60% arabica)
Source: data as of February 4, 2022

The Lao Coffee Association has 76 members(66 companies, 6 cooperatives, and 4 farms)

Import & Export in ASEAN
Source: 2020 data

This coffer offers light acidity and just the right amountof chocolate-like bitterness, with hints of sweet canesugar. To feel the bitterness and sweetness, pour hot
water gently and slowly over a pour-over filter. We also
recommend adding milk to make a cafe au lait.

Imports Exports

Viet Nam
Thailand

30,539,660kg
334kg
2,309,886kg
2,801kg

Cambodia
2,590,600kg

The people of Luang Prabang in northern Laos have lived in harmony with the forest for a long time. But the impactof recent economic development has made it difficult for them to continue with their traditional farming methods.
Uminomuko Coffee proposes the idea of cultivating coffee with fruit “shade trees”. Growing coffee in the shadeof fruit trees protects them from the sun, and shipping the harvests of fruit and coffee beans together provides
farmers with the revenue from both. Enjoy the forest Coffee with Lao farmers in your mind.

Salt-roasted coffee is one of a kind. The Lao coffee beans are roasted with “spring
salt from seabed of Ushima Island” in Yamaguchi prefecture. It has little acidityand bitterness with a clean finish with almost no hint of saltiness.
Flavors

To order contact

16

Marriage between dark chocolate and roasted green tea
jameelcoffee@alj-japan.com
Abdul Latif Jameel General Trading Co. Ltd.

Where you can buy and drink salt-roasted coffee

Cafe

Singapore
450kg

Aroma

1 FAVORITE THINGS

Malaysia

Bitterness

Acidity

Dark chocolate, cane sugar

Flavors

Sweetness

Body

3 Salt-roasted Coffee

Export to JapanUS$
12,811,630

Aroma

2 Lao Forest Coffee from the Uminomuko Coffee brand of Saka No Tochu Inc.

Champasak ProvinceUS$4,839,356

Bitterness

Acidity

The Bolaven Plateau features ideal conditions for cultivating coffee, including volcanic soil and a pronounced difference
between night and day temperatures. JCFC strives to make coffee even better through great care from removing
defective beans to sorting harvested coffee beans. Experience the gentle flavor of rare arabica typica from Lao PDR!

Vientiane(capital)US$2,885,371

Sweetness

Body

The producers in the Jhai Coffee Farmers Cooperative(JCFC) cultivate a variety of coffee beans, including typica,of which they ship large quantities to ATJ, as well as catimor,
a more widespread type. Although impacted regularly
by the weather and other factors, they continue to invest
considerable time and meticulous effort to cultivate coffee
year after year. Lao typica has mild sweetness and gentle
bitterness.

Story

76
Businesses
Members20
18 3,903,850 kg
20
19 2,135,720 kg
20
201,241,980 kg

Arabica beans (typica)

Type of beans

4,031kg
16kg

Sweetness

Body

Bitterness

AcidityAroma

2 PORTO from Murozumi Share Kitchen

Sigma AG Bldg. 1F, 2-3-2 Shibuya,
Shibuya-ku, Tokyo Tel: 03-6820-2724

Cafe

3-2-1 Murozumi, Hikari-shi,
Yamaguchi 743-0007 Tel: 0833-48-9630

Murozumi Share Kitchen is a sharedrestaurant with a trendy ambience thathelps attract customers and revitalize thecommunity. Besides salt-roasted coffee,
PORTO also serves an amazing “salted softserve” also made from Ushima Salt.

FAVORITE
THINGS
openedinDecember 2021. It is a buzz worthy
cafe where you can enjoy premium
coffee and incredibly tasty cakemade by the owner, a former
patissier who worked at a wellrecognised hotel.

17* Salt-roasted coffee may not always be available
depending on the stock on the day.

ASEAN Coffee Map

ASEAN Coffee Map

Malaysian Coffee in Japan

Malaysia

Where you can have Malaysian coffee selected in Japan
Kuala Lumpur (capital)

Malaysia Liberica Elephant from Oishi Coffee Dot Com
Farm Location
Farm

Coffee Culture

Type
Elevation

The traditional coffee shops called
kopitiam in Brunei and Singapore arealso found in Malaysia.
There is also a custom of taking a
coffee break at 10am and 3pm. During
these breaks, people chat with friends
and colleagues over a light mealand coffee or tea. This explains thehigh coffee consumption in Malaysia
among ASEAN nations — an averageof two to three cups a day per person.
Recently, there are more cafes thatserve full-fledged coffee ground inhouse in addition to kopi.

Screen size
Refining process
Where to buy

Annual consumption ofcoffee beans

Featuring a distinctive strong
bitter taste, liberica beans have
yet to gain much traction. The
Malaysian brand My Liberica
was used by Hugh Kelly from
Australia in the 2021 World Barista
Championship, where he camein the third. His blend of liberica
and eugenioides showed people
the value and significance ofliberica.2

US$ 73,176

Liberica is extremely rare. The Liberica cherries takelonger to mature than others, and the trees grow tall(nine meters in 15 years). Liberica produces a verysmall yield, and it is difficult to naturalize. Due to its low
productivity, it makes up only 1% of the global supply.
The beans are very large and have unique, robust
aroma and body. As the name implies, Malaysia
Liberica Elephant has a body as robust as an elephant,
and an aroma reminiscent of pre-roasted cocoa
beans. Malaysians love this coffee ever since it was
brought from Indonesia in the 15th-16th centuries.
Try Malaysia Liberica Elephant for a floral and woody
flavor that is quite unlike the arabica coffee you may
be used to.

Coffee farmers of Johor, Malaysia, and the staff from
Malaysian Agricultural Research and Development
Institute (MARDI)

Flavors

5,097 kg
17,500 kg

Type

Viet Nam

106,591 kg
42,438,120 kg

Thailand

2,564,912 kg
4,807 kg

Cambodia
28,135 kg

Where to buy

Unique strong aroma reminiscent ofchocolate and a sweet, rich taste
Liberica beans
Online or in-store: Mame Pot houseroasted coffee
3-2-6 Kasuga, Tsukuba-shi, Ibaraki,305-0821

Brunei

Mame Pot is an in-house roastery in Tsukuba,
Ibaraki established in 1993. The shop sells highquality coffee beans that can also be ordered inbulk and for commercial use. Beans are shipped
within four business days to ensure they arrive
fresh. Enjoy a highly aromatic coffee that has been
carefully roasted over a direct flame!

16,482 kg

Import & Export
in ASEAN
Source: 2020 data

Imports Exports

Singapore
1,836,437 kg
496,657 kg

18

Malaysia
1,020 kg
21,779 kg

Indonesia

Liberica is known for low productivity. However,farmers are now growing and shipping Liberica
Origin for the Japanese market, despite theconsiderable amount of time to ripen~ About Mame Pot Roastery ~Philippines
652,373 kg
10,373 kg

US$ 2,409

15 510 kg
20
17 12,108 kg
20
20
1,020 kg

Aroma

Liberica Origin from Mame Pot Roastery
Myanmar

Export to Japan

20

Bitterness

Acidity

TriviaIn Malaysia, people drink coffee
on a daily basis, but the country
produces only a small amount. The
main coffee produced in Malaysia
is liberica, a rare coffee known for its
floral and woody flavor. Liberica ismainly for domestic consumption.1

Sweetness

Body

Johor

2-3 cups Consumption/day

US$ 4,228

Johor, Malaysia
Many smallholder farms
Liberica beans
0-100m
18 up 80%
cracked natural(harvested from May to July)
Online: Oishi Coffee Dot Com
http://014151.com/

460,691 kg
37,682,313 kg

19

ASEAN Coffee Map

ASEAN Coffee Map

Myanmar Specialty Coffee in Japan

Myanmar

Where you can have Myanmar specialty coffee selected in Japan
Ywangan Chauxunpin Natural from Aung Coffee

Have you ever had Myanmar
coffee? It has gained worldwide
attention
ever
since
the
spotlight given at the Specialty
Coffee Expo in 2016.1

Coffee Culture

Farm location

Ywangan, Myanmar

Product name

Ywangan Chauxunpin Natural

Flavors

Apple, cranberry, dark chocolate,
caramel, strawberry

There are two ways people in
Myanmar drink coffee. One iswith condensed milk like other
ASEAN countries.

Let’s take a look at types ofcoffee and specialty coffee
produced in Myanmar.

Address in Japan

Nay Pyi Taw(capital)

Yangon0.14kgper Consumption
person Annual coffee

Aung Coffee is a shop in Japan specialized in
specialty coffee from Myanmar. They visit the farms
in Myanmar to communicate directly with the farmers
and purchases only the highest quality coffee. In
September 2020, it opened its first store “Aung Coffee
Myanmar Coffee Lab” in Ushigome-yanagi-cho, Tokyo.
They roast the carefully selected green coffee beans
in-house, so you know the coffee is fresh, aromatic,
and the best it can be.
Aung Coffee offers high-quality Myanmar coffee
beans that you cannot find anywhere else on themarket so give it a try.

Ywangan in Myanmar has become world-renowned
as a producer of specialty coffee. Located high above
the sea level nestled in the mountains, the town has an
ideal environment for cultivating high-quality coffee.
Ywangan has many coffee communities that bringpremium coffee produced by the farmers.
Well received for its juicy flavor and smooth feel,Ywangan Chauxunpin Natural has little bitterness,so it is sweet and full-bodied even when taken black.
It has light, bright acidity with notes of apple andraspberry, and a lingering aftertaste reminiscent ofsweet chocolate.

consumption perpersonImport & Export in ASEAN
Source: 2020 data

Export to Japan

Imports Exports

US$

Viet Nam
303,085 kg

US$ 449,816
400,327

Cambodia
17,000 kg

80,637 kg

19
20
20

Thailand
203.000 kg
754 kgMalaysia
17,500 kg
1,349,389 kg

88,278 kg

47,801 kg

20

20

18

US$
220,085

20

Aroma

Ywangan200
cafes Shops

Singapore

Bitterness

AcidityAung Coffee Myanmar Coffee Lab
2-7-6 Hara-machi, Shinjuku-ku, Tokyo

The other is with slices of lemon
or lime. This way of drinking is
mainly seen only in rural areas
now, but if you order coffee at acafe or restaurant, it comes witha slice of lemon or lime just like itserved with tea.2

SweetnessBody

15,660 kg
2,956 kg21

ASEAN Coffee Map

ASEAN Coffee Map

Filipino Coffee in Japan

Philippines

Where you can have Filipino coffee selected in JapanThe history of Filipino coffee can betraced back to 1740 when it was brought
to the country by the Spanish. In 1887,
coffee production dropped sharply
due to disease and pest damage. But
in the 1950s, disease-resistant robusta
beans were introduced with theassistance of the US, and by the 1960s,
the number of coffee farmers, and thus
coffee production, had increased.1,2
Philippines produces well-renowned,
high-quality coffee as it is grown athigh elevation. Thanks to the recent
boom of cafes in the country, arabica
cultivation has also gained traction.

Mindanao Coffee from Cafe
Chant Roastery

Manila (capital)

Address
Type of beans
Farm Location
Flavors
Farmers

Cafe Culture(as of 2021)(6)(7)Import & Export in ASEAN
Source(2020)data

Imports Exports
Viet Nam

Coffee farmers on Mt. Kitanglad, Mindanao in thesouthern Philippines

Sweetness

Bitterness

166 kg40,080,815 kg

Thailand

1,480 kg

Malaysia

118 kg505,290 kg

Cafe Chant is an environmentally- and people-friendly
cafe that offers pesticide-free coffee, organic cuisine, andattentive service. It serves Filipino coffee (arabica typica)
from Mt. Kitanglad on the island of Mindanao. After defectivebeans (inferior beans which can have a negative effecton the flavor) are removed in the farm, the cafe owner, Mr.
Tadokoro, further sorts through the beans again by hand tobe sure to remove all defective beans.
Enjoy the precious, high-quality coffee with mild bitterness

Mindanao Willie Catimor Natural
Masucaffe, Kureha coffee roastery
Address

ARiSE COFFEE ROASTERS

3918-102 Kureha-machi, Toyama
Tel: 090-2033-0843

Address

At Masucaffe, you can sample over 30 types of houseroasted coffee, but one of the best is Mindanao
Willie Catimor Natural. The cafe sources beans fromorganizations that engage in fair trade and support
farmers. Their coffee can be expensive, but its uniquetaste attracts many customers.

Singapore
129 kg274,303 kg
Indonesia
172 kg4,399,139 kg

20

19 10,229 kg
20
20
9,866 kg

Nutty aroma

Aroma

0.29 kg per
Consumption
personUS$73,562
US$
100,621
US$ 116,879

14,863kg

Mt. Kitanglad, Mindanao in the southern Philippines

Acidity

8,297 Shops
cafes (as of 2020)

Legendary liberica beans make up only 1% of
the global supply.
There is a precious type of liberica called“barako coffee” grown mainly in the southernpart of the island of Luzon in the Philippines.
The word barako means “strong” in Tagalog,
and just as the name suggests, it has arobust body and taste, with very little acidity
or sweetness. You can hardly find this type ofliberica coffee in Japan.3,418

Arabica beans (typica)

Mindanao Island

Cafe latte, coffee
sweetened with sugar orhoney, etc.

Trivia20

Bunkyo-ku, Tokyo Tel: 03-5832-9740

Body

(5)

Exportto Japan

Honkomagome Y’s Bldg. 1F, 3-32-4 Honkomagome,

22

23

1-13-8 Hirano, Koto-ku, Tokyo
Tel: 03-3643-3601

Opened in 2013, the owner Mr. Hayashi is a coffee pioneerof Kiyosumi Shirakawa, also known as “Coffee Town”.
He has been roasting coffee for over 20 years. Botha roastery and coffee stand, the shop sells delicious
pour-over coffee and roasted beans. It offers a wide
range of rare beans from ASEAN countries including thePhilippines.

ASEAN Coffee Map

ASEAN Coffee Map

Singapore

Places you can eat kaya toast in Japan

What comes to mind when you think ofSingapore? Most people probably think of the
Merlion or Hainanese chicken rice.

You can try Singapore’s popular kaya toast inJapan too. Founded in 1944, Ya Kun Kaya Toast isan established chain of kaya toast restaurants thatstarted in Singapore. Today it has 70 restaurants
in Singapore, with shops also in 10 other countries,
mainly in Asia. There are three in Tokyo, Japan (NishiShinjuku, Marunouchi, and Kasumigaseki).2 They serve
light meals and kopi, a popular coffee beverage in
Singapore.
Head there for a taste of Singapore next time you’rein Tokyo!

SingaporeBut do you know the Singaporean coffee
culture popular to many?

Coffee Culture & Kaya Toast
Singapore is the only country in
ASEAN that doesn’t produce coffee,
and depends on imports from othercountries. The kopitiam culture foundin Brunei and Malaysia is also deeply
ingrained in Singapore. Throughout thecity, you can find many people enjoying
the conversation at a kopitiam with akopi or their drink of choice.

One thing you cannot leave out whentalking about coffee culture in Singapore
is “kaya toast.” Kaya toast is a soul food ofSingapore. It is a toasted bread with kaya
jam made from sugar, eggs, coconut milk,
and a herb called pandan leaf sandwichedwith thinly sliced butter. Locals often eat itwith soft-boiled egg. The combination of
kaya toast with kopi is a standard breakfast
in Singapore. 1,2

Locations in Japan

1. Ya Kun Kaya Toast (Shinjuku Sumitomo Bldg)
B1F B-7 Shinjuku Sumitomo Bldg, 2-6-1 Nishi-Shinjuku,
Shinjuku-ku, Tokyo 163-0248
2. Ya Kun Kaya Toast (Tokyo International Forum)
Tokyo International Forum 1F C-1-1, 3-5-1 Marunouchi,
Chiyoda-ku, Tokyo 100-0005
3. Ya Kun Kaya Toast (Kasumigaseki Bldg)
Kasumi Dining B1F, 3-2-5 Kasumigaseki Bldg,
Kasumigaseki, Chiyoda-ku, Tokyo 100-6001

Hawker Centre
In addition to traditional kopi, specialty coffee
has also become popular in recent years. The
number of food stalls serving specialty coffee
has increased in hawker centres as well. Hawker
centres are the complex of food stalls visited by
tourists and locals alike.
Just as locals gather at kopitiam over kopi,
there may come a day in the near future whenpeople chatting with a cup of coffee at hawker
centres becomes a common sight.

Import from ASEAN Imports
Source: 2020 data
Myanmar 4,932 kg
Viet Nam 484,797 kg
Lao PDR 36,000 kg
Thailand
6,187 kg

Cambodia
31 kg

Philippines
744 kg

Kopi Coffee List
Kopi

Black coffee with condensed milk and evaporated milk

Kopi-OBlack coffee with sugar

Kopi-CBlack coffee with sugar and evaporated milk (unsweetened condensed milk)

Kopi-C kosong

Black coffee with evaporated milk

Kopi-O kosong

Black coffee without sugar

Kopi gah dai

Black coffee with extra condensed milk

Kopi pok

Black coffee with less condensed milk

Kopi gao

Strong coffee with condensed milk

Kopi peng

Iced coffee with condensed milk and evaporated milk

Kopi gu you

Black coffee with butter and condensed milk

Kopi tarik

Black coffee with condensed milk. Kopi tarik is a sweet coffee with a frothy top. With twocups, it is made by pouring coffee as if to drop it from one cup up high to another cup
placed lower and repeating the process several times. This technique is used to mix the

Malaysia
1,457,473 kg

24

Indonesia 5,311,775 kg

coffee thoroughly and to slightly cool it down.

25

ASEAN Coffee Map

Thai Coffee in Japan

Chiang Rai

Where you can have Thai coffee selected in Japan

Thailand
Coffee Culture
In Thailand, there are many cafes
near the markets. In addition tocoffee carts and traditional cafesthat serve as a place to gather andexchange information, recently more
modern trendy cafes can be seenaround office buildings, department
stores, hospitals, schools, and gas
stations all now ingrained in people’s
lives.

Akha Ama Coffee
In Thailand, there are over 8,000
cafes in the country, and the number
grows year by year. Traditionally,
Thai people drink sweet coffeewith plenty of condensed milk,
but recently specialty coffee has
become popular as well.
In 2020, Thailand exported 420,000
kilograms of coffee. Seventy percentof that is exported to Cambodia,
Japan, the US, and Canada. The
coffee you drink regularly may be
one from Thailand.

There are some ways of serving
coffee from traditional sweet Thai
coffee with plenty of condensed milk,
to Western style strong black coffee
and cappuccinos.

Total¥37,467,000

Export to Japan
Total: 36,684 kg

Source: UN Comtrade

Richness

RarityFarmers
Farm location
Coffee typeFlavours

Bitterness

Acidity

Aroma

Aroma

Bangkok

Sweetness

Body

Sweetness

Sharpness

Farmers

Akha Ama Coffee family members
Meelor, Chalee, Ader, and Apiwat
Chiang Rai (Maejantai Village and others)
Chocolate/sugar cane/prunes

meters above sea level

Farm location

Doi Tung region, Chiang Rai

Coffee type

Arabica (typica/catimor)

Product nameArabica (catuai)

Farmers of the Doi Tung region, over 900

Flavours

Doi Tung

Wheat/roasted soy flour/fava beans/cocoa/
corn/salted kelp

mineral and a clean finish.

300
Cups

Consumption
Annual consumption
per person isincreasing every year.

8,025
Cafes Shops

Annual average
growth of 6.2%
compared to theprevious year

Source: 2022 data

Source: 2018

Import & Export in ASEAN
Source: 2020 data

MyanmarImports Exports

1,489kg
4kg
Viet Nam

872kg
54,286,455 kg

Lao PDRUS$
680,094

19 289,035 kg
20
20
80,832kg

81,981 kg

18

20

20

Mi Cafeto

It has a smooth flavor overall, with a hint ofUS$
747,724
US$
670,176

ASEAN Coffee Map

Cambodia
96,076kg

452kg
2,273,953 kg

Philippines

Malaysia

In the mountains of northern Thailand near theborder of Myanmar, there is a village, economicallydisadvantaged in the past, where the ethnic minority
called Akha live. The Akha are of refugee background
who settled there after escaping from China throughMyanmar. The owner of Akha Ama Coffee, Lee Ayu
Chuepa, was the first person in the impoverishedvillage to graduate from college. His mother put effort
into coffee cultivation to earn income and send herchildren to school. Mr. Lee eventually graduated fromthe university and studied coffee abroad. As a result,
he opened a small café ten years ago. Today, he has
two shops in Chiang Mai downtown and a factory witha large roastery outside the city, enabling him to supply
coffee beans both domestically and globally. The
sales of his coffee beans grew, and his mother’s village
gradually became better off. Today, many families inthe village started coffee cultivation, and the young
people actively promote livelihoods in coffee.1
Cafe

Akha Ama Coffee Roasters Tokyo
1-25 Akagimoto-machi, Shinjuku-ku, Tokyo

Cafes

1,123kg
1kg

4,031kg
2,573,087kg

Singapore
3,384kg
23,022kg
Indonesia

26

Doi Tung is a mountainous region in the northernmost
part of Thailand. This area borders Myanmar and Lao PDR
and is commonly known as the “Golden Triangle.” Theethnic minority that lives there traveled back and forth
between borders and therefore held no citizenship. They
could not receive aid from the government, and weremade further impoverished. They grew opium to survive
and engaged in slash-and-burn agriculture, which
resulted in the loss of forest land.
It was the Mae Fah Luang Foundation, an NPO underpatronage of the Thai Royal Family, that tackled the
problem of poverty and deforestation. The foundation
launched the Doi Tung Development Project in 1988 tohelp them switch from opium to coffee cultivation for
better quality of life and restore the forest. Since the coffee
trees are grown in the shade, it is a crop that can exist inharmony with the forest. The project has created jobs forthe ethnic minority, restored the forest, and developed atourism business.2,3

14kg
3,070,006kg

27

MI CAFETO, Hitotsubashi
MI CAFETO, atre Kichijoji

ASEAN Coffee Map

ASEAN Coffee Map

Viet Nam Specialty Coffee in Japan

Viet Nam
Viet Nam’s coffee history started when
the Western missionaries brought
coffee to the country in the 17th century.
Large-scale cultivation began in 1857
when the country was colonized by
France.
Today, Viet Nam has grown to become
the largest coffee producer in ASEAN.1
It is the world’s top coffee exporter, andthe second largest coffee producer
after Brazil.2 Coffee is an important
export for Viet Nam. Most coffee grownin the country is robusta, which alone
accounts for nearly 40% of the world’s
robusta beans. Most Vietnamese drink
coffee black or iced with plenty ofcondensed milk and ice. Recently, cold
brew, pour-over coffee, and other styles
have become popular as well.1

Where you can have Viet Nam coffee selected in Japan

Hanoi (capital)

Elevation
Product name
Coffee type

Coffee Culture

Flavor

The most popular coffee beveragein Viet Nam is iced coffee, madewith either plenty of condensed
milk and ice or unsweetened andblack. Recently, the types of coffee
beverages have become morediverse, and drinks such as cafe
latte, cold brew coffee, and pourover hot coffee have also become
popular.

Lam Dong region

Limited edition aromatic coffee stamps
are available in Viet Nam until the end of
December 2023. These stamps come in four
different designs, each portraying a different
stage of coffee production, from the field tothe cup.3

Annual average
growth of 6.2%
compared to theprevious year

Annualconsumption ofcoffee beans

Import & Export in ASEAN
Source: 2020 data

Imports Exports

154,172 kg

88,912 kg
18,664,749 kg

Lao PDRUS$
154,600,924

ThailandUS$
146,998,847

Cambodia
543,668 kg

19
94,859,251 kg
20
20
95,137,603kg

20

20

18

54,079,598kg

US$
178,631,183

31,705,586 kg
1,558 kg

Malaysia
34,144,239 kg
86,954 kg

28

Singapore
310,632 kg
2,098 kg

〒665-0823
1-17-14 Akuraminami, Takarazuka-shi,
Hyogo

Cafe

8CoffeeRoast is a coffee roastery that roasts and sells
selected coffee beans from Future Coffee Farm inViet Nam. The owner, Mr. Kuroda, has visited Viet Nam
multiple times and developed a deep bond of trust withthe farm’s owner Mr. Toi Nguyen.
8CoffeeRoast’s coffee beans are filled with love andpassion of Mr. Kuroda for supporting the community
growing high-quality robusta. We highly recommend
you to give it a try.

Philippines
31,196,824 kg
10,373 kg
BruneiIndonesia

Sweetness of fully ripe robusta with aunique wine-like flavor (medium roast)

Big Smile Coffee from Felissimo

8CoffeeRoast
Cafe

Myanmar

Export to Japan

Bitterness
Aroma

20,000Shops
cafes

750-800 m above sea level
Bao Loc region, Lam Dong Province
Robusta beans

This is Viet Nam and Japan’s first “FINE ROBUSTA (Winey
Honey*)” specialty coffee – by Future Coffee Farm.
Future Coffee Farm is located in Bao Loc (elevation 750800 meters), a city in Lam Dong Province in central Viet
Nam, six hours from Ho Chi Minh City by car.
The owner, Mr Toi Nguyen (pictured in photo), produces
delicious specialty coffee that overturns the idea thatrobusta coffee is bitter. In 2019, his coffee earned a highscore of 85 points by the SCA. The farm uses only fullyripe cherries, which gives the coffee a distinctive honeylike sweetness and high-quality robusta aroma. It has
an incredible aroma and taste whether served hot orcold.
*Winey Honey: A refining process in which anaerobic
fermentation is carried out with the mucilage still on(the sticky, high-in-sugar substance around the bean).

Sweetness

Body

Acidity

1 kg perperson Consumption

TriviaFine Robsta Winey Honey from Future Coffee Farm

708kg

8,418,746 kg
3,467,814 kg

29〒650-0041
7-1 Shinkocho, Chuo-ku, Kobe-shi, Hyogo

Launched by Felissimo’s Challenge Quality Project(CCP),* Big Smile Coffee endeavors to hand-pick Future
Coffee Farm’s fine robusta beans to further minimize
any off-tastes. Get one and be part of supporting
producers!
* CCP is a collaborative project that views people withdisabilities in a positive light as “people who were given
challenges to face by God.” The beans are carefully
handpicked by the workers at “Holding-hands” Hakobe
Kobo, an NPO in the city of Itami, Hyogo.

ASEAN Coffee Map

ASEAN Coffee Map

References
Welcome to the ASEAN Coffee Journeyp. 4-5
1. Coffee - Worldwide | Statista Market Forecast
2. Wakamatsu, K. (2017). The Complete Guide to Coffee. Seitosha Co., Ltd. (p. 291).
3. Taguchi, M. (2013). Taguchi Mamoru no Supesharuti Koohii Taizen, Chishikihen [Mamoru Taguchi’s Complete
Guide to Specialty Coffee, Knowledge Edition]. NHK Publishing, Inc. (p. 100).
4. Specialty Coffee Association of Japan
5. https://scaj.org/ (Accessed March 22, 2022).
6. https://www.comunicaffe.com/global-specialty-coffee-market-to-hit-83-5-billion-by-2025-says-report/
ASEAN Coffee Map
p. 8-9- JAL Brand Communications, Co., Ltd. (2020). “Coffee & Travel: Sumatora-tou Teiban Ninki no Manderin. Kosei wo
Kamosu Seihou wa?” [Coffee & Travel: Sumatra’s Popular Mandheling. What is the Process that Makes it Unique?].
SKYWARD+． https://skywardplus.jal.co.jp/gate/coffee/horiguchicoffee/, (Accessed March 25, 2022).
Brunei p. 10-11
1. Masaki, S. (2020). Burunei tte Donna Tokoro? Burunei Darusaramu Daigaku Tanki Kenshuu Houkoku [What Kind of
Place is Brunei? Universiti Brunei Darussalam Short-term Study Program Report]. Center for Global Education, Ibaraki
University. (p. 156).
2.BIZ | BRUNEI (2017). “Brunei’s first homegrown coffee to debut in China”. https://www.bizbrunei.com/2017/09/bruneifirst-homegrown-labi-coffee-to-debut-in-china-caexpo/. (Accessed 2022/03/22).
CambodiaP. 12-13
1.Gurunavi, Inc. (2018). “Chokoreeto wo Rensou Saseru Kaori to Nigami! Kanbojia Koohii wa Omiyage nimo Saiteki”[Aroma and Bitterness Reminiscent of Chocolate! Cambodian Coffee Is Perfect for Souvenirs, too]. ippin.
https://ippin.gnavi.co.jp/article-13822/, (Accessed March 22, 2022)．
2. TabiCoffret Co., Ltd. (2018). “Go ni Itte wa Go ni Shitagae! Kanbojia-fuu no Koohii Nomikata” [When in Rome, Do as
the Romans Do! How to Drink Cambodian-style Coffee]. TabiCoffret.
Indonesia
P. 14-15
1. East Japan Coffee Roasters Association (2020). “Manderin Koohii no Aji wa? Johinna Fuumi wo Tanoshiminagara
Oishiku Nomu Houhou mo Shoukai” [What Does Mandheling Coffee Taste Like? Delicious Ways to Drink It While
Enjoying Its Refined Flavor]. https://www.ejcra.org/column/ca_95.html, (Accessed March 22, 2022).
2. East Japan Coffee Roasters Association (2021). “Maboroshi no Koohii: Toraja Kouhii no Tokuchou towa. Houjunna
Kaori to Sanmi no Sekai wo Tabi Shiyou” [Illusionary Coffee: What are the Features of Toraja Coffee? Let’s Take a
Journey into the World of Robust Aroma and Acidity] Coffee Town. https://www.ejcra.org/column/ca_143.html,(Accessed March 22, 2022)
3. KEY COFFEE. “Toaruko Toraja towa” [What is Toarco Toraja?]. https://www.keycoffee.co.jp/toarcotoraja/, (Accessed
March 22, 2022).
4. Amalia, F., Aditiawati, P., Yusianto, Putri, S.P., Fukusaki, E. (2021). “Gas chromatography/mass spectrometry-based
metabolite profiling of coffee beans obtained from different altitudes and origins with various postharvest
processing”. Metabolomics 176, 9. https://doi.org/10.1007/s11306-021-01817-z, (Accessed March 22, 2022).
Lao PDR		
P. 16-17
1. Japan International Cooperation Agency (JICA). Raosukoku: Raosu niokeru Senryakuteki Kakoushokuhin no
Soushutsu to Honpou Shokuhin Kanren Bijinesu no Shinshutsu Sokushin no tame no Jouhou Shuushuu Kakunin
Chousa, Saishuu Houkokusho (2012) [Laos: Information Gathering and Confirmation Study to Create Strategic
Processed Food and Promote Launch of Japanese Food-related Business in Laos, Final Report (2012)].
https://openjicareport.jica.go.jp/pdf/12066916_02.pdf, (Accessed March 22, 2022).
Malaysia
P. 18-19
1. Perfect Daily Grind Ltd. (2021). “How is Malaysia’s coffee culture evolving?”. Perfect Daily Grind. https://
perfectdailygrind. com/2021/05/how-is-malaysia-coffee-culture-evolving/, (Accessed March 22, 2022).
2. Hugh Kelly, Australia — 2021 World Barista Championship: Round One <https://youtu.be/ANFSN_rNJek?t=780>

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MyanmarP. 20-21
1. Yamaguchi, S. (2021). “Myanmaa Koohii no Tokuchou: Aji ya Kaori, Osusume Koohii Mame mo Shoukai” [TheCharacteristics of Myanmar Coffee: Taste and Aroma, and Recommended Beans]. Y.coffee and sweets(Yamaguchi-teki Oishii Koohii Burogu [Yamaguchi’s Delicious Coffee Blog]). https://yamaguchi-coffee.com/
myanmar-coffee/, (Accessed March 22, 2022).
2. Fit K.K. (2021). Myanmaa-ryu no Koohii no Nomikata: Osusume no Myanmaa Koohii mo Shoukai” [How to
Drink Myanmar-style Coffee: And Recommended Myanmar Coffees]. COWRITE COFFEE． https://7newfaces.
com/2021/12/21/myanmar-coffee-how-to-drink/, (Accessed March 22, 2022).
Philippines
P. 22-23
1. Gomi, I. (2017). “Koohii no Rekishi 33 — Firipin no Koohii Sangyou” [History of Coffee 33 — Coffee Industry of thePhilippines]. coffeemecca． https://coffeemecca.jp/column/trivia/10452, (Accessed March 22, 2022).
(2) Wataru Coffee Roaster Labo (2018). “Firipin-san no Koohii Mame no Rekishi ya Seisanchi Jouhou to Baisen
Mame no Fuumi ya Ajiwai nitsuite” [History and Producing Area Information of Philippines-grown Coffee Beans andthe Flavor and Taste of Roasted Beans]. Coffee Roaster Labo WATARU. https://watarucoffee.com/blog/?p=2248,(Accessed March 22, 2022).
3. Yamaguchi, S. (2021). “Riberikashu wo Nonda Kansou: Sekai de 1% shika Ryuutsuu Shinai Densetsu no Kouhii Mame”[My Impression of Drinking Liberica: Legendary Coffee Beans that Make up only 1% of the World’s Coffee Supply].
Y.coffee and sweets (Yamaguchi-teki Oishii Koohii Burogu [Yamaguchi’s Delicious Coffee Blog]).
https://yamaguchi-coffee.com/impressions-of-drinking-coffea-liberica/, (Accessed March 22, 2022).
4. Kashiwagura, G. (2021). “New: Firipin-san Koohii Mame no Tokuchou towa? Nouen kara Osusume made Goshoukai”[What are the Characteristics of Philippines-grown Coffee? And Recommendations from the Farm]. Koohii Mame
Kenkyujo. https://coffee.ooaks.co.jp/philippines-coffee, (Accessed March 22, 2022).
5. Euro Monitor International (2021). “Passport Cafes/Bars in the Philippines”. (p. 9p).
6. Gakushujuku NOCS (2021). “Sekai no Koohii (Seisanryou, Shouhiryou, Zaikoryou, Yushutsuryou, Yunyuuryou no Suii”[Coffees of the World (Changes in Production Volume, Consumption, Inventory, Export Volume, and Import Volume)].
NOCS!.
7. World Population Review (2022). “Philippines Population 2022”. World Population Review. https://worldpopulationreview.com/countries/philippines-population, (Accessed March 22, 2022).
Singapore
P. 24-25
1. Singapore Tourism Board. “Kaya Toosuto” [Kaya Toast]. Visit Singapore Official Site. https://www.visitsingapore.
com/ja_jp/dining-drinks-singapore/local-dishes/kaya-toast/, (Accessed March 22, 2022).
2. S’SPIRITS K.K. “What is Kaya Toast?” Ya Kun Kaya Toast. https://yakun.jp/kaya-toast/, (Accessed March 22, 2022).
ThailandP. 26-27
1. Based on interviews with Akha Ama Coffee Thailand and Japan.
2. Kawashima, J.Y., Ikemoto, Y., Yamashita, K. (2021). Koohii de Yomitoku SDGs [Deciphering SDGs with Coffee]. POPLAR
Publishing Co., Ltd. (p. 287).
3. University of Tokyo (2019). “Doi Tun Koohii de Hinkon wo Nakusou” [Let’s Eliminate Poverty with Doi Tung Coffee].
Features. https://www.u-tokyo.ac.jp/focus/ja/features/fsi001.html, (Accessed March 22, 2022).
Viet Nam
P. 28-29
1. VERAC Company Limited. “Betonamu Koohii Saibai to Kafe no Rekishi” [History of Vietnamese Coffee Cultivation
and Cafes]. Betonamu Nyuusu Sougou Jouhou Saito VIETJO. https://www.viet-jo.com/news/social/120914101529.html,(Accessed March 22, 2022).
2. FAO. “Coffee”. Markets and Trade. https://www.fao.org/markets-and-trade/commodities/coffee/en/, (Accessed
March 22, 2022).
3. VERAC Company Limited. “Jouhou Tsuuhin Shou, Betonamu Koohii no Kaoritsuki Kitte wo Hanbai” [Ministry ofInformation and Communications to Sell Aromatic Vietnamese Coffee Stamps]. Betonamu Nyuusu Sougou Jouhou
Saito VIETJO.

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ASEAN Coffee Map

ASEAN Coffee Map

About ASEAN
The Association of Southeast Asian Nations, or ASEAN, is a regional cooperative
organization made up of countries of Southeast Asia. It was established inAugust 1967 with the signing of the ASEAN Declaration (Bangkok Declaration)
to promote regional peace and stability and accelerate economic growth.
ASEAN was founded by five Member States — Indonesia, Malaysia, Philippines,
Singapore, and Thailand — which was later joined by Brunei, Viet Nam, Lao
PDR, Myanmar, and Cambodia. Today ASEAN is composed of 10 Member
States.

Learn more about ASEAN
ASEANPEDIA is a booklet where you can enjoy learning about
ASEAN, ASEAN countries, and the relationships between ASEAN andJapan. You can pick one up for free at the ASEAN-Japan Centre’s
information corner,
or request one from the ASEAN-Japan Centre website. You can also
visit the ASEANPEDIA website.
https://aseanpedia.asean.or.jp/

ASEAN-Japan Centre(AJC)
The ASEAN-Japan Centre is an intergovernmental organization establishedby ASEAN Member States (Indonesia, Malaysia, Philippines, Singapore,
and Thailand at the time) and Japan with the signing of the Agreement,
establishing the ASEAN Promotion Centre on Trade, Investment and Tourism
on May 25, 1981.
The agreement was later joined by Brunei, Viet Nam, Cambodia, Lao PDR,
and Myanmar. Today, the Centre is composed of all ten ASEAN Member
States and Japan. The official name is ASEAN Promotion Centre on Trade,
Investment and Tourism. The Centre engages in initiatives mainly toaccelerate economic activities in three areas — trade, investment, andtourism — and to promote people-to-people exchange between Japanand ASEAN countries.
The ASEAN-Japan Centre strives to achieve a society where “No one is left
behind” through interaction between Japan and ASEAN Member States.

Acknowledgements
We acknowledge the contributions made by the following organisations & individuals:
Support: Specialty Coffee Association of Japan

We hope that through this booklet, you now feel closer to
ASEAN coffee and those who produce it.

Design: Vyvial Suzuki Studio
Project assistants: Yoshie Maekawa and Moeka Numata
Research assistant: Dr. Fitri Amalia
ASEAN government officials
All the farmers, cafes, importers, and coffee associations who shared their insights.

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ASEANJapanCentre

centreasean

ASEAN-Japan Centre

If you find ASEAN coffee, share it on social media with the hashtag #ASEANcoffee!
* Your post may be shared on the AJC social media.

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1F Shin Onarimon Bldg, 6-17-19 Shimbashi, Minato-ku, Tokyo Published April 2022