SECOM TODAY—SECOM’s Core Security Services Business

Security Services
Our high-grade on-line security systems are supported by our distinctive approach.

S

ECOM began offering on-line security
services in 1966. Rather than simply selling security equipment outright, SECOM
sought to provide a comprehensive service,
which it did by creating an innovative system
encompassing the placement of sensors andother equipment at its subscribers’ premises,around-the-clock monitoring from a SECOM
control center via telecommunications circuits,
the dispatch of emergency response personnel
from the closest emergency depot should anirregularity be detected and, when necessary,alerting the police and/or fire department.
Security services that are supposed to protect
the safety of customers must be deserving of
those customers’ full trust. Such services mustalso accommodate diverse customer needs,
which reflect such factors as regional variations
and business differences, and be priced in amanner that aptly matches the nature of theservices provided.
We have developed a distinctive, integrated
approach that allows us to offer reliable, highgrade security services to customers at appropriate prices. First of all, we rent, rather thansell, our security equipment to subscribers. This
enables us to take responsibility for replacing
equipment promptly in the event of a malfunction, thus ensuring stable and outstanding service quality with only minimal downtime. Rental
contracts also mean initial costs for subscribers
are significantly lower than if they were required
to purchase the systems outright.
The second key difference in our approach isthat we maintain full control over every aspectof our security systems, from research anddevelopment (R&D) to manufacturing, sales,
security planning, installation, monitoring,
emergency response services and equipment
maintenance. Because R&D is conductedin-house, we are able to incorporate customer
feedback swiftly into the development process,as well as update and integrate existing systems
promptly and flexibly. Additionally, we have leveraged our management resources to develop a
reliable communications network, meaning that
subscribers’ premises can be linked with SECOM

control centers not only through the subscribers’
telephone circuits, but also by using the COCOSECOM mobile security systems’ communications
infrastructure. Our ability to leverage management resources has therefore allowed us to build
a portfolio of highly reliable products and services. Our integrated approach also reinforces
the reliability of our systems and aids stringent
cost control, thereby facilitating the optimizationof business processes.
We are particularly well positioned torespond to a broad range of customer requirements. Our expert emergency response team ofhighly trained security professionals and nationwide network of approximately 2,200 emergency depots are available around-the-clock to
respond quickly if and when they are needed.
Accordingly, we are able to provide comprehensive solutions to the security needs of subscribers with branches or shops across the country.
With the aim of accelerating our emergency
response capabilities, we continuously reassess
the locations and distribution of our emergency
depots and branches and are taking steps tofurther enhance the quality of services to subscribers. Additionally, we are capitalizing on thecomprehensive strengths of the SECOM Group.
This includes making use of the vast map database of subsidiary Pasco Corporation to enable
control center staff to respond swiftly anddispatch emergency response personnel fromthe emergency depot nearest the customer inthe event of a problem, thereby substantiallyreducing response times.
On another front, we also offer Web-based
centralized monitoring of employee access,which allows subscribers to keep abreast of
their employees’ movements at every one of
their branches or shops, thus facilitating
effective management of overtime and otherpersonnel-related matters.
Efforts to reinforce our distinctive approachand promote even greater market acceptance of
our high-grade services have made SECOM atrusted brand. Looking ahead, we will continue
to earn this trust by providing improved services
that respond to the needs of our customers.
SECOM CO., LTD.

Emergency response personnel

Annual Report 2009

9

SECOM TODAY

Commercial Security Services
We continue to draw on a wealth of expertise and an extensive product and service lineup that
responds to customers’ expectations.

Image Technologies: A Unique Solution
to Increasingly Diverse Types of Crime

SECOM AX on-line security system

Criminal acts are growing more and more cunning and malicious, and are often committed injust minutes. SECOM AX—an on-line security
system employing image recognition technologythat promptly records and transmits images
should an irregularity be detected when thesubscriber’s premises are vacant, thus facilitatinga swift and accurate response—continues toearn favorable customer reviews.
	The most important feature of SECOM AX isour very own image recognition technology,
which makes use of advanced, on-site sensors.
Even if the premises are in darkness, should thesensors detect an intruder the system immediately transmits a signal and images of the premises to a SECOM control center. This enables
control center staff to swiftly and accurately
evaluate the situation and respond appropriately. Using speakers installed at the subscriber’s
premises, control center staff are also able tobroadcast a warning to the intruder. If the­subscriber has also installed the SECOM Foggy

Protection System, control center staff can activate this system remotely, filling the premises
with a thick—but harmless to people and equipment—chemical mist that significantly reduces
visibility and hinders the intruder’s ability to­proceed as planned.
SECOM IX, an on-line remote imaging systemdeveloped for use in convenience stores andother commercial premises that are staffed andopen around-the-clock, also continues to prove
to be a formidable tool. This system enables
store employees to request monitoring from a
SECOM control center, should they feel uneasy
about someone in the store acting suspiciouslyor disruptively, simply by pushing a call button.
In addition to image monitoring, control center
staff can also broadcast a warning throughspeakers mounted in the store, thereby helping
to prevent crimes from occurring. If there is athreat of robbery or physical violence, store
employees can push an emergency button toalert control center staff, allowing control center
staff to accurately assess the situation based onimages and voices transmitted from the

SECOM Control Center

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Secom Co., Ltd.

Annual Report 2009

premises and respond accordingly. SECOM IX
can also be linked to sensors that detect­intruders and fires to protect facilities that arevacant outside b­ usiness hours and on holidays
and weekends.
SECOM’s superior image technology is also
advancing the capabilities of surveillance camera
systems. High-resolution imaging enables
the HVR System to detect faces and even the
denominations of banknotes, and delivers crisp,
clear images even when premises are in darkness or the subject is lit from behind. The HVR
System also signals an abnormality if someone
attempts to disable or destroy its cameras,­capitalizing on our proprietary expertise inthis area.
	The HVR System also allows for the combined
use of digital and analog cameras. This eliminates the need for customers to remove existing
analog cameras and peripheral equipment, andrequires the installation of digital cameras onlyin certain positions. Therefore, customers canmake effective use of existing equipment while
reinforcing security. In response to risingdemand for surveillance cameras to prevent
information leaks and thwart crime, we are
actively marketing the HVR System not only topotential customers, but also to existing customers who are renovating their premises or seeking
to upgrade system performance and quality.

Leveraging Unique Capabilities andExpertise to Develop New Systems
SECOM FX is an on-line security system developed specifically for unmanned retail facilities
and small offices. It encompasses monitoring forthe prevention of crime and fire, as well as various facility and office control mechanisms, suchas the opening and closing of retail facilities,
contributing to improved services for subscribers, as well as helping to reduce energy andpower use. In addition to assisting with the
management of a facility’s schedule andemployee access control, SECOM FX uses
sensor signals to automatically turn off lights,
air-­conditioning and office automation (OA)
equipment when people are not present, thus
reducing power consumption. We are also
­stepping up efforts to market SECOM FX as an“environment-friendly” on-line security systemthat helps subscribers not only to cut energy
and power consumption, but also to minimize
CO2 emissions, thereby assisting efforts toaddress environmental concerns.
In recent years, integrated circuit (IC) tag
technology has become as prevalent as IC card
technology in a wide range of fields, anddemand for a variety of applications is expected
to expand significantly. To date, IC tags havebeen used primarily to keep track of goods, but
our newly developed SECOM Active IC Tag

Contracts for Centralized Security Systems

Centralized (On-Line) Security Systems(2) Alert SECOM Emergency
Response Personnel

SECOM
Emergency
Depot

SECOM
Control Center(1) Alert Using
Telephone
Circuits(As of March 31, 2009)(2) Alert Emergency Services
and Utilities as Necessary

Fire Dept.

PoliceDept.

Home

Commercial

Gas
Company

POLICE

Subscriber(3) Dispatch SECOM Emergency
Response Personnel

Laundromat equipped with the
SECOM FX on-line security system

Service industries
Retailing/wholesaling
Financial services
Manufacturing
Government agencies
Other
Home

Secom Co., Ltd.

11.7%
7.4%
7.0%
6.4%
5.2%
22.7%
39.6%

Annual Report 200911

SECOM TODAYSECOM Active IC Tag System

System uses them for people. Because it doesn’t
require an active IC tag to be scanned by areader to detect when an individual has passed,
the system facilitates the smooth movement ofpeople in and out of premises, thereby resolving
many of the difficulties associated with traditional IC card-based systems. For example, ICtags make it possible to thwart unauthorizedaccess through gates that do not have doors.
Hospitals can use IC tags to prevent patientswith cognitive impairments from wanderingaway undetected. Consequently, IC tags allow
for flexible system modification to suit specificneeds. The SECOM Active IC Tag System canalso be used in tandem with our access control
systems so that, for example, employee accessto offices is controlled by IC card-based IDs,
while IC tags may also be used to control accessto warehouses, where individuals entering andexiting often do so with their hands full.

Contributing to Safety, Peace of Mindand Greater Convenience
In Japan, most convenience stores have automated teller machines (ATMs). We supply a­variety of services for ATMs, including security
services, emergency equipment repairs and cash
supply replenishment.
We attach sensors to ATMs to deter vandalism. If the sensors detect an irregularity, the system immediately transmits a signal to a SECOM
control center. If a store employee has pressed
the emergency button to indicate a potential
threat, the system will also transmit a signal,

Convenience store ATM operated by E-net Co., Ltd.

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Secom Co., Ltd.

Annual Report 2009alerting the control center to dispatch­emergency response personnel.
Japan has had a serious problem in recent
years with “furikome sagi,” or remittance fraud,
a popular scam whereby con artists dupe their
victims, usually using a cellular phone, into
going to a nearby ATM and transferring funds
into other accounts. Many of the victims are
elderly. Perpetrators usually deceive targets into
believing they are relatives and then say theyneed money in a hurry to get out of some sortof predicament. Thus convinced, the target goesto an ATM and remits the requested amount,following the perpetrator’s instructions overthe phone. In response, we have developed aremittance fraud protection system, which canintercept certain remittances made from ATMs.
	This system detects when a customer is making a remittance while using a cellular phone
and, determining this to indicate a high likelihood of remittance fraud, broadcasts an automatic warning to the customer. Linking thesystem to SECOM IX allows images and sounds
from the ATM booth to be transmitted to a
SECOM control center, where staff confirm thesituation and try to get the customer’s attention
using the speaker in the booth. Banks that haveinstalled this system have reported a decline in
the incidence of remittance fraud.
Looking ahead, we will continue to develop
and provide security services that help resolvecauses of unease and prevent the occurrence ofcrimes and unexpected misfortunes.

Remittance fraud protection system

Home Security Services
By capitalizing on our broad range of high-grade home security products and services, we areresponding to the needs of homeowners for security, peace of mind, convenience and comfort.

SECOM Home Security

Capitalizing on Our Unique Strengths toPromote Increased Acceptance of SECOM
Home Security
Building on our capabilities in the provision of
security services for commercial subscribers, in1981 we launched Japan’s first-ever on-line
home security system. Today, SECOM Home
Security is suitable for a wide range of homes,
from condominiums to detached houses andhouses designed for two generations living
under the same roof, and enjoys support from a
broad range of subscribers, from young singles
to couples in their 30s and 40s with young families and families with middle-aged and elderly
members, and continues to find increasing
application.
SECOM Home Security encompasses aroundthe-clock monitoring for intruders, fires, gas
leaks and medical emergencies, among others.

Should an abnormality be detected, a SECOM
control center is alerted to dispatch emergency
response personnel and, if necessary, contacts
the police and/or fire department. By capitalizing
on expertise honed over 28 years, we have continued to modify and enhance the system andits related services, improving both conveniencefor subscribers and our response capabilities.
For example, the system currently not only
monitors the subscriber’s home to deter intruders when the occupants are out, but also protects them when they are at home by ensuring
doors and windows are closed properly and bymonitoring rooms that are not in use.
Subscribers can also take advantage ofoptional cellular phone- and Internet-based services that further enhance convenience. These
services enable the subscriber to check on the
security of his or her home from wherever they

Secom Co., Ltd.

Annual Report 200913

SECOM TODAYSECOM Anshin Glass

Sensor Light Camera

14

Secom Co., Ltd.

may be by using a cellular phone or the Internet,
and switch the system on if they have neglected
to do so. Using a cellular phone, subscribers caneven check whether air-conditioning and homeelectronics appliances have been left on and if
necessary turn them off. Additionally, we offer aservice that picks up emergency earthquake
warnings from the Japan Meteorological Agency
and alerts the subscriber aurally and visuallyusing the system’s home controller, thus further­contributing to peace of mind.
	The increasingly malicious and cunning
nature of crimes is responsible for heightened
demand from subscribers anxious to step up
their home security. In response to such needs,
we have introduced a number of security products and systems that can be integrated into
SECOM Home Security to reinforce detection
and prevention.
	These include SECOM Anshin Glass, a highimpact, breakage-resistant window glass with abuilt-in sensor that deters break-ins throughwindows—an increasingly popular modus operandi. Made from two panes of glass separated
by a sheet of special, super-strong film, SECOM
Anshin Glass prevents penetration by objects
impacting the window. The sensor also detects
any cracks in the glass the moment they happen
and immediately alerts a SECOM control center
before further breakage occurs. Connected to
SECOM Home Security, SECOM Anshin Glass
offers even greater security. Other offerings
include External Image Monitoring System, which
reinforces exterior security by deterring trespassers; Sensor Light Camera, which detects when aperson approaches the house at night and issues
a warning by turning on a bright light; entrance
security products such as SECURIFACE, whichfeatures a built-in face detection system; SESAMO
IDs, an access-control system that uses fingerprint
recognition technology; and SESAMO Electric
Lock II, an access-control system that uses a
secret code. We also offer HOME PYTHAGORAS,
a high-strength home-use security vault thatboasts superior protection against vandalism
and fire and can also be linked to SECOM
Home Security.
SECOM Home Security is backed by our outstanding and highly rated emergency response
services, which ensure that emergency response
personnel are dispatched promptly should they
Annual Report 2009

be needed. This is yet another reason why
SECOM Home Security continues to be the­preferred choice for home security in Japan.

Highly Rated SECOM Home Security
Peripheral Services
To add further value to SECOM Home Security,
we offer a wide selection of additional services
to subscribers. Of particular note is SECOM
Home Service, which comprises a host of lifestylesupport services. These include Anshin Support
Service, whereby SECOM staff assist in resolving
concerns that arise in everyday life through suchservices as patrolling around subscribers’ homes
when the occupants are away; Troubleshooting
Support Service, which includes assistance inresolving unforeseen problems like lost keys;
Housework Support Service, which includes help
with housekeeping and around-the-house jobs.
Since its launch in 2005, SECOM Home
Service has earned acclaim from customers, anddemand has risen annually. In autumn 2008, we
introduced SECOM Home Service Pack, a yearlong SECOM Home Service plan that allows­subscribers to sign up for popular services—­particularly housework support—for a year,
thereby eliminating the bother of having to
make a reservation each time and ensuring thatthese services are available at busy times, suchas the end of the year. Moving forward, we willcontinue to expand the availability and content
of SECOM Home Service to further improve­convenience for customers.

SECOM Home Service

Other Security Services
COCO-SECOM provides real time information on the whereabouts of people and property and thedispatch of emergency response personnel—capabilities that continue to find new applications.

Capitalizing on the Advantages of
COCO-SECOM
Building on our expertise as the company thatlaunched SECOM Home Security—thus essentially creating Japan’s home security services
market—in 2001 we released COCO-SECOM
mobile security system. This system has since
been credited as the starting point of Japan’s
personal security services market.
	COCO-SECOM uses signals from Global
Positioning System (GPS) satellites and cellular
telephone base stations to pinpoint the locationof transmitter devices. Initially developed withthe aim of preventing child abductions, locating
wandering elderly people and averting the theftof automobiles and motorcycles, COCO-SECOM
continues to attract attention from customers
for a wider range of applications. Today,
COCO-SECOM transmitter devices are popularfor preventing the loss of handbags and thedestruction and/or theft of ATMs, managing
corporate car fleets, monitoring the movementsof sales staff, thwarting crimes against womenand enabling businesspeople who are frequently
out of the office or away on business to send
emergency messages.
	COCO-SECOM’s most important advantage
is its exclusive transmitter device. By pushing thealert button on the device, an individual can
notify a COCO-SECOM operations center operator around-the-clock, which will dispatch emergency response personnel from the nearest
SECOM emergency depot if requested. We willcontinue to further enhance COCO-SECOM inan ­ever-broader range of fields, thereby helping­subscribers feel a greater sense of security.

Boosting Sales by Capitalizing on
Increasing Demand for COCO-SECOM
Services for Children
Recent years have seen an increase in incidencesof bullying and other crimes committed by children that many attribute to cellular phone e-mailand Internet use. Many elementary and juniorhigh schools have begun regulating the posession of cellular phones at school. However, parents ­recognize the usefulness of cellular phones
in determining their children’s whereabouts inan emergency. COCO-SECOM offers an equitable solution to this dilemma. We have begun
introducing COCO-SECOM to children and theirparents at elementary and junior high schools
across the country in a bid to promote greaterawareness of COCO-SECOM’s outstanding­performance features and further expand sales.

COCO-SECOM emergency
response personnel

Patrolling Plants and Other Premises
with the SECOM Robot X Outdoor
Surveillance Robot
We continue to promote the development ofservice robots with the aim of creating robots
that play useful roles in society. To date, these
efforts have yielded SECOM Robot X, an outdoor surveillance robot that patrols a set routeat plants, harbor areas and other large sites todetect intruders. SECOM Robot X has positioned
us well to respond to an anticipated increase in
the need for products like this to guard andpatrol huge sites.

COCO-SECOM Operations Center

COCO-SECOM Location and Emergency Response System
GPS
Satellite
Positioning
Information

COCO-SECOM
Operations
CenterNotification of Police (If Warranted)

Cellular Telephone
Base Station

SECOM
Emergency
Depot

Request for
Search(Telephone/Internet)

Subscriber

Police Dept.,
Emergency
Services
POLICEPOLICE

COCO-SECOM Transmitter
Device (Vehicle-Mounted)
COCO-SECOM
Transmitter
Device(Portable)

Secom Co., Ltd.

Dispatch
Emergency
Response
Personnel(If Requested)

Annual Report 200915

Spotlight 1

SECOM AED Package Service: Helping to Save LivesP

rompted by a regulatory change
in Japan that allowed the use of
automated external defibrillators(AEDs)—emergency-use devices thatadminister an electrical pulse to theheart of a person suffering from cardiac arrhythmia to reestablish a normal rhythm—by ordinary individuals,
as well as by medical care professionals and paramedics, in 2004 webegan marketing the SECOM AED
Package Service.
	The SECOM AED Package Service
is distinctive because it is a full-­
service package. Each time an AED is
used, its battery must be recharged
and expendables—notably the electrode pads—either replenished or
replaced. Even if the AED is not
used, the pads must be replacedwhen they reach their expiry date.
To ensure our AEDs are always inpeak operating order, we offer arental-based service package thatencompasses periodic replacement

SECOM AED Package Service

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Secom Co., Ltd.

Annual Report 2009

SECOM AED Package Service installed on a shinkansen trainof electrode pads and other expendables. Replacement of depleted or
expired expendables is available
from a dedicated, around-the-clock
help desk at the SECOM Customer
Service Center, along with servicing
in the event of malfunction, damage or theft. This ensures that lives
are not put at risk because the AED
is never missing key parts and is thus
­always usable when needed.
In the five years since we firstbegan offering the SECOM AED
Package Service, demand has
expanded to include such facilities
as airports, fitness clubs, shopping
centers, nursing homes, golf courses,

offices, schools and financial institutions. Recently, a significant numberof SECOM AED Package Service units
were installed on the shinkansen,
Japan’s network of high-speed “bullet trains.” This development underscores the outstanding reputation
this service enjoys.
	Our central objective as a corporate entity is to contribute to society through our business activities.
Promoting further market acceptance for the SECOM AED Package
Service is yet another way we willcontinue to provide security andpeace of mind.

SECOM TODAY

Security Services in Overseas Markets
Offering “SECOM-style” security services in overseas markets enables us to provide security andpeace of mind to people around the world.

Operations in 11 Countries andTerritories
Since commencing operations overseas in1978, we have accumulated experience inthe provision of on-line security services in 11
countries and territories: Taiwan, the Republicof Korea (ROK), the PRC, Thailand, Malaysia,
Singapore, Indonesia, Vietnam, the United
Kingdom, Australia and the United States.
The most notable characteristic of our overseas
operations is that we offer the same highgrade “SECOM-style” on-line security services
as in Japan, c­ ustomized to reflect local needs
and sensibilities.
	The standard business model for security services companies in Europe and the United States
is to sell security equipment outright. While theequipment is linked to a monitoring center, thestandard response in the event of an emergency
is simply to notify the police. In contrast, withSECOM services, security equipment installed at
the customer’s premises is linked to a control
center that immediately dispatches emergency
response personnel should an i­rregularity be
detected and, if deemed necessary, also calls
the police.
As our global operations grow, this distinctive approach is attracting growing appreciationand new contracts continue to increase. In particular, our equity-method joint ventures in

Taiwan (Taiwan Secom Co., Ltd.) and the ROK(S1 Corporation) have established themselves as
the leading names in their respective markets
and have both listed on their respective principal
stock exchanges.

Expanding Our Presence in the Growing
Markets of the PRC and Southeast Asia
Recognizing significant latent demand in the
PRC, we commenced operations in the country in 1992. At present, we have security service subsidiaries in key cities in high-growthcoastal areas, namely, Dalian, Shanghai, Beijing,
Qingdao, Shenzhen and Fujian. These companies continue to see steady growth in contract
volume and have broadened their focus beyond
their immediate markets to offer their services
to subscribers in neighboring areas.
In Southeast Asia, sharp economic growth
has spurred an increase in security needs inrecent years. As a result, markets have shiftedfrom a phase of initial development to one
of widespread acceptance. In Thailand andMalaysia, SECOM Group are extending theirefforts beyond the capital cities to include
other urban centers. In Singapore, “SECOMstyle” services have attracted consid­erable
praise and contract volume is increasing
steadily. Our subsidiary in Indonesia is expanding operations as a leading name in the local
security services market. In Vietnam, our focus iscurrently on security service-related consulting
and proposing solutions, due to restrictions on
foreign investment. We do, however, expect tosee our on-line security services business growin the years ahead.
Looking ahead, we will continue to expand
our operations overseas by offering the“SECOM-style” services of the same high grade
as we offer in the Japanese market.

Emergency response service(S1 Corporation, ROK)

Control center (Secom Plc, United Kingdom)

SECOM Co.,
SecomCO., Ltd.
LTD.

Annual Report 200917

Spotlight 2

SECOM in the PRC: Firmly Positioned on a Growth Trajectory

Control Center (Beijing Jingdun Secom Electronic
Security Co., Ltd.)
Emergency response personnel (Beijing Jingdun Secom Electronic Security Co., Ltd.)O

ur commercial security services
operations in the PRC began
in 1992 with the establishment ofholding company Secom (China)
Co., Ltd. in Beijing. The following
year, we set up the PRC’s firston-line security services provider in
Dalian. Since then, we have established a number of security services
companies, focusing particularly
on key cities in the country’s
high-growth coastal areas, and78 e­ mergency depots.
While economic growth hasbrought prosperity to the PRC, it has
also led to an increase in awarenessof the need for effective security inurban areas, which has spurred­market demand for high-grade­security services. Our on-line security
services have earned much acclaim
for responding to these needs,

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Secom Co., Ltd.

Annual Report 2009

supporting an increase in contract
volume. Our focus has not been­limited to security services, however.
In Shanghai, subsidiary Shanghai
Nohmi Secom Fire Protection
Equipment Co., Ltd., manufacturesand sells fire protection equipmentin the Chinese market, as well as forexport to Japan and Southeast Asia.
	Customers for SECOM on-line
security services in the PRC include
companies in a wide range of­industries. Local companies accountfor the largest proportion of contracts, followed by Japanese andthen other foreign companies—
underscoring the wide acceptanceof the SECOM business model in
the Chinese market.

In the coming years, we will work
to broaden our presence to include
the central and western areas of
the PRC, with the aim of offering“SECOM-style” on-line security services to customers throughout thecountry.

Emergency response personnel (Shenzhen Secom
Security System Co., Ltd.)SECOM TODAY—An Extensive Portfolio of Other Businesses

Fire Protection Services
Sales in the fire protection services business remain robust, reflecting SECOM’s strong presence inthe market for fire protection systems for residential customers and the renovations market. A­partial revision of Japan’s Fire Services Act has bolstered efforts to expand marketing of our Group
Home Sprinkler system.
Promoting Wider Acceptance ofResidential Fire Protection Systems

Responding to Needs for Sprinkler
Systems for Group Homes

Subsidiary Nohmi Bosai Ltd., is one of Japan’s
leading providers of fire extinguishing and otherfire protection systems, with an extensive product lineup that encompasses systems for officebuildings, production facilities, tunnels, culturalproperties, ships and residences.
Nohmi Bosai products marketed under the
SECOM name include Home Fire Sensor, a fire
alarm system for residential applications. Owing
to a partial revision of Japan’s Fire Services Act
in 2006, fire alarm systems are now m­ andatory
in new homes. By 2011, local governments
throughout Japan will enact related ordinances,
gradually obliging existing homes to install such
systems. We intend to continue promoting market acceptance of Home Fire Sensor to protect
the lives of subscribers.

A tragic 2006 blaze in a group home for elderly
people with cognitive impairments spurred apartial amendment of the Fire Services Act,
which came into effect in April 2009, making it
obligatory for social welfare facilities with a total
floor space in excess of 275 m2 that house individuals who may have difficulty escaping in theevent of a fire to install sprinkler systems. In
response, Nohmi Bosai released the Group
Home Sprinkler System, a new specialized drypipe system for such facilities that is connected
directly to municipal water pipes. Unlike conventional sprinkler systems, the Group Home
Sprinkler System does not have water in its
pipes and so there is no danger of freezing inareas that experience cold weather or of leakage. The system is activated automatically in theevent of a fire, flowing water through the system’s pipes and discharging it onto the flames.
Since the Group Home Sprinkler System can beconnected directly to municipal water pipes,
installation costs are minimal.
Nohmi Bosai’s new Group Home Sprinkler
System is a specialized, highly competitive product that leverages the company’s accumulated
expertise in the provision of home sprinkler­systems. Going forward, the company will
endeavor to enhance security and peace ofmind for residents of group homes by promoting wider market acceptance of the Group
Home Sprinkler System.

Reinforcing the Marketing of Fire Protection
Systems in the Renovations Market
As a leading name in Japan’s fire protectionindustry, Nohmi Bosai boasts an illustrious
record and the solid trust of its customers. The
company is drawing on these advantages toexpand services in the renovations market by
actively marketing itself to companies undertaking building renovations. To further promote its
business in the renovations market, Nohmi Bosai
established a Fire Protection Solutions
Department, which is charged with proposing
effective solutions to the fire protection worriesof customers, thereby bolstering orders fromthe renovations market.

Test of sprinkler system

Test of foam fire extinguishing system

SECOM CO., LTD.

Annual Report 200919

SECOM TODAY

Medical Services
We are gradually expanding our home medical services and leveraging Group capabilities todevelop and manage new residences for seniors.

Steadily Expanding Our Home Medical
Services
Our medical services business reflects our conviction that effective medical care is crucial tosecurity and peace of mind. Today, our medical
services business is spearheaded by subsidiary
Secom Medical Services Co., Ltd., and encompasses a wide range of services in the fields of
medical, health and personal care.
Home nursing—one of the mainstays of our
medical services business—involves regular visits
by nurses to patients in their homes to provide
highly skilled nursing services and treatment inline with the instructions of those patients’ physicians, as well as pharmaceutical dispensing
and home delivery services. As the first privatesector firm in the home nursing field in Japan,
we began providing services in 1991. Since
then, our rigorous training program and theadvanced skills of our visiting nurses haveearned us a solid reputation for service quality.
During this time, we have also established a network of 35 visiting nurse stations nationwide,
including in the Tokyo Metropolitan Area, theKansai area, Nagoya and Sendai, which dispatch

Home nurse training

Home nursing service

Home Medical Services
Medical Care
Institution

Prescription

Physician Guidance
Nurse Report

Home Nursing
Services(SECOM Visiting
Nurse Station)

Consulting
Prescription
Pharmaceutical Delivery

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Secom Co., Ltd.

Patient

Annual Report 2009

Leveraging Distinctive Capabilities toManage Residences for Senior Citizens
In an effort to cope with the rapid aging ofJapan’s population, we have developed andoperate a range of innovative residences forseniors through Group companies. These
include residences designed for healthy individuals who do not require assisted living: Sacravia
Seijo, which offers services comparable with thefinest hotels; Royal Life Tama, which is situatedin a lush green area; and the SECOMFORT
series, including Comfort Garden Azamino andComfort Hills Rokko, the latter of which opened
in June 2009. Based on the concept of “comfortable aging,” the SECOMFORT series brings
together our expertise in security services andmedical services to provide peace of mind bypromoting aging without apprehension.
We also operate the Alive Care Home series,
designed for seniors requiring personal carefrom the outset. Situated primarily in the Tokyo
Metropolitan Area, Alive Care Home series’
facilities are small in scale, with only about 40
rooms, thereby ensuring high-quality attentive
services. Alive Care Home facilities are also highly
rated because they respond to the desire of many
seniors to remain close to home and family.

Associated Hospitals: Providing Security
and Peace of Mind through Better
Regional Medical Care

Coordination

Pharmaceutical
Dispensing andHome Delivery
Service(SECOM Pharmacy)

nurses to patients’ homes and are on callaround-the-clock to assist them or their families.

Nurse Visit
Outpatient Care

We have established affiliations with 17 local
hospitals to ensure effective support for­customers of our home medical services andpromote medical care that is firmly rooted in
the local community, thus contributing to amore effective regional medical care system.
We endeavor to assist these institutions toimprove management efficiency and enhanceservice quality.

Spotlight 3

Comfort Hills Rokko: Giving New Form to Our Ideals of Peace ofMind and Comfortable AgingC

omfort Hills Rokko, in Kobe, isthe newest in our SECOMFORT
series of residences for seniors. The
SECOMFORT series is based on theconcept of “comfortable aging,” oraging with grace and serenity, rather
than with apprehension. Designed
by world-renowned architect Tadao
Ando, Comfort Hills Rokko is a 111room facility that blends harmoniously with the surrounding naturalenvironment.
	Comfort Hills Rokko boasts two
uniquely SECOM features. First, it isdirectly attached to Kobe Kaisei
Hospital, a SECOM-affiliated facility.
Kobe Kaisei Hospital staff doctors
serve as residents’ home doctors,
ensuring attentive, high-quality­medical services. This also makes it
easy to schedule routine and generalcheckups, physicals and rehabilitation sessions for residents, thereby
enhancing their peace of mind.
Second, Comfort Hills Rokko emphasizes flexibility, enabling residents tochoose certain personal care services
if they feel the need. Residences forseniors generally require i­ndividuals
to choose either standard rooms or
rooms with full personal care services.
To accommodate residents in thetransitional phase between independent and assisted living, wherechoosing between the two can bedifficult, Comfort Hills Rokko has
established what it calls CAREA(an acronym for “comfortable aging
area”), which allows r­esidents to

Comfort Hills Rokko

take advantage of ­certain personalcare services—for example, bathing
and meal services—while continuing
to live in standard rooms. Should theresident eventually require full-time
personal care, he or she can move toa special room with ­full-time, expert­personal care.
	Comfort Hills Rokko also features
the very latest SECOM security­system, further putting residents atease. Care has been taken to ensure
residents enjoy active and fulfilling
lives. For example, staff members
include a professional chef, who
ensures healthy and tasty meals.
Residents also have access to a wide
range of hobbies and activities. The
facility, which embodies SECOM’s
distinctive approach to security, peaceof mind and comfort, ­continues toattract critical acclaim.

Dining area of standard room

Secom Co., Ltd.

Annual Report 200921

SECOM TODAY

Insurance Services
Our non-life insurance policies look after customers in the event of misfortune.

Increasing Contract Volume with
Distinctive Non-Life Insurance Policies

Head office ofSecom General Insurance Co., Ltd.

The rationale behind our decision to expand
into the non-life insurance business was ourconviction that augmenting our security services, which provide prior protection, with insurance, which looks after customers in the eventof misfortune, would reinforce security andpeace of mind. Today, we continue to expand
our lineup of distinctive policies and bolster­contract volume.
SECOM Anshin My Home, for example, is apolicy designed for households which takes into
account the risk-mitigating factor of installinghome security systems to offer a discount of up
to 60% off the regular premium rate, depending on building structure and choice of policy
content. The same concept underlies the
Security Discount Fire Policy, which offers a discount of up to 30% to offices and retail facilities that have installed on-line commercial
security systems, recognizing this as an effort to
reduce risk. We also benefit from other synergies. In many instances, the conclusion of asecurity system contract leads subscribers topurchase insurance, while on occasion the decision to purchase insurance prompts a customer
to sign up for our security systems.
Another uniquely SECOM offering is New
SECOM Anshin My Car, a comprehensive automobile insurance policy that includes aroundthe-clock on-site support services by emergency
response personnel, if requested, in the eventof an accident, a significant factor in ensuring
security and peace of mind for vehicle owners.

those that are not and for which the patient
normally bears the full cost. This highly rated
policy therefore enables subscribers to takeadvantage of advanced treatment options. In
response to feedback from subscribers, in April
2009 we enhanced the content of MEDCOM toreflect the changing face of cancer treatment
and reinforce the policy’s competitiveness. For
example, we recognized that in the past cancer
treatment required patients to be hospitalized.
However, since current treatment is increasingly
on an outpatient basis, we became the first
insurance company in Japan to abolish restrictions on the number of days of outpatient­treatment covered and added coverage for outpatient treatment up to ¥10 million for eachfive-year period. Furthermore, while postoperative care and advanced treatments were previously the only types of outpatient treatment
covered, MEDCOM now covers all outpatient
visits, even if they are only to collect anticancer
drugs or other medications. As a consequenceof these modifications, MEDCOM subscribers
are now even better positioned to take advantage of the most appropriate treatment options
available without having to worry about costs.
We will continue to maximize the capabilitiesof the SECOM Group to develop distinctive nonlife insurance policies that stand out against thecompetition.

MEDCOM: Enhancing the Content of ourUnrestricted Cancer Treatment Policy to
Cover Outpatient Treatment
We also offer MEDCOM, an unrestricted cancer
treatment policy that provides coverage for all
hospitalization and medical treatment costs,
both those that are covered under Japan’s
National Health Insurance (NHI) scheme and
New SECOM Anshin My Car
on-site emergency service
22

Secom Co., Ltd.

MEDCOM provides coverage for advanced treatment options

Annual Report 2009

Geographic Information Services
Subsidiary Pasco Corporation makes use of geospatial information to cultivate customers in a
broad range of fields. Having obtained the rights to sell image data offered by the operator of a­commercial satellite worldwide, Pasco is steadily expanding this business globally.

Expanding Services Using Geospatial
Information
Pasco is leveraging its measuring and geographic information system (GIS) technologies
to develop a wide range of geospatial information services. For national and local governments,
Pasco capitalizes on its wealth of experience andexpertise to provide consulting services andsolutions designed to support urban planningand road engineering, as well as geospatial
information services, which help local governments improve the effectiveness of administrative services. For corporate customers, Pasco
provides marketing support services, designed
to help companies analyze target business areas
and formulate branch and shop scrap-and-build
plans; logistics support services, which aid
efforts to develop effective plans for the use oftrucks and other forms of transport; and risk
management services, which include the support for the formulation of business c­ ontinuity
plans (BCPs).

Satellite Information-Based Geographic
Information Services for Global Markets
Pasco has obtained exclusive rights in Japan andnonexclusive rights worldwide to sell image data
generated by Terra SAR-X, a German commercial satellite that delivers a resolution higher
than any other commercial satellite. This satellite
is unique in that it can capture high-frequency,
high-­resolution images regardless of theweather or the time of day. Pasco is capitalizingon this capability to gather and analyze datathat will support efforts to minimize the impactof natural disasters and monitor environmental
issues, including woodland degradation,
thereby contributing to efforts to track thedecline of forests.
Pasco plans to establish a new satellite receiving station at Chitose, Hokkaido. Together with
its existing station at Itoman, Okinawa, the newstation will be part of a receiving station networkwith nationwide coverage. This will position

Pasco to aid efforts to prevent natural disasters
and address environmental issues, thereby­contributing to greater security and peace ofmind for society in general.
Recently, Pasco established a joint venture in
the United States. The new company is engaged
in developing new processing technologies
designed to facilitate the creation of highly
accurate three-dimensional satellite images.

Addressing the Need for Geospatial
Information in International Projects
Pasco is assisting in the making and revising of
national land maps, as well as in the preparationof mapping data necessary for urban planningand road engineering projects in countries
where such data is not readily available but theneeds for urban planning and proper land-use
programs are high. Building on extensive expertise, accumulated over its many years in business, as well as its technological and consulting
capabilities, Pasco is also directly securing orders
for the creation of databases for national land
maps for other countries, accepting orders as partof Japan’s official development assistance (ODA)
program, and is promoting sales of productsthat incorporate advanced technologies.
	The expansion of Pasco’s overseas operations
is also proceeding steadily. Currently, the­company has subsidiaries in the Philippines,
Thailand, the PRC, Indonesia, Europe and theUnited States, and is stepping up efforts tosecure orders in these markets. In Brazil, Pasco
is involved in efforts to protect the Amazon
rainforest, and has taken advantage of this tolaunch operations in Brazil and its surrounding
countries. Pasco will continue to expand its­satellite image-based geospatial information­collection and processing capabilities overseas,
supplying quality images equal to those it­provides in Japan, thereby enabling it to­cultivate new markets.

Secom Co., Ltd.

Digital elevation model (DEM)of a wide area made using two
images generated by the Terra
SAR-X commercial satellite

Extracted image of flooded
area after Nepal’s Kosi Riverbreached its embankments©Infoterra GmbH
Distribution: PASCO

Annual Report 200923

SECOM TODAYReal Estate Development and Sales
This business encompasses the development and sale of condominiums with advanced security features.

Safe and Secure Glorio Series
Condominiums
In line with our emphasis on peace of mind andcomfortable living, we have developed theGlorio series of condominiums, which areequipped with advanced SECOM security systems. Owners of Glorio series condominiums

also benefit from Glorio Support 24, a condominium management service that not only provides access to around-the-clock maintenanceservices, but also responds to inquiries aboutsuch subjects as non-life insurance and medical
and personal care.

Glorio Roka Park

Information and Communication Related and Other Services
The information and communication related services business centers on information security anddisaster response services.

SECOM Safety Confirmation Service
Continues to Register Robust Results

Disaster monitoring center ofSecom Trust Systems

Our information and communication related
services originated with the call for better security for computers and networks in the information age. Today, subsidiary Secom Trust Systems
Co., Ltd., provides comprehensive services that
center on information security and disaster
response services. Among these, the SECOM
Safety Confirmation Service continues to attractacclaim. This service helps subscribers promptly
assess structural damage and confirm thewhereabouts and safety of employees in theaftermath of an earthquake or other majordisaster, thus relieving concern and assisting
companies in restarting operations as soon as
possible. Anpikun, an optional feature, enables
employees and their families to confirm one
another’s safety.
Key features of SECOM Safety Confirmation
Service include Secom Trust Systems’ disastermonitoring center, which provides around-theclock human support services, collects disaster
information and assists subscribers in setting up
a disaster response headquarters in the immediate aftermath of a disaster, using IT technologies. Since it was built and is operated in-house,
SECOM Safety Confirmation Service is ­constantly
evolving and is able to respond flexibly to the

Secure Data Center

24

Secom Co., Ltd.

Annual Report 2009changing needs of subscribers. For example, inorder to promptly determine the whereaboutsof client employees, we linked the service to
COCO-SECOM for swift and precise tracking.
We also expanded our lineup of related services,
launching SECOM Safety Confirmation Service
SCM, which enables companies to confirm thesafety of key suppliers and the extent of damage
where they are located; and SECOM Safety
Confirmation Service GS, which confirms
the safety of employees abroad in the eventof a disaster.

SECOM Safety Confirmation Service:
Protecting Against the Spread of H1N1
Influenza
In 2008, a new standard function of SECOM
Safety Confirmation Service was created to help
companies manage exposure to the newly identified H1N1 strain of influenza. This new function
enables the individuals in charge of risk management to assess the extent of transmission
among employees and their families swiftly andaccurately. They can then issue the appropriate
instructions to their employees and minimize
the likelihood that operations will be affected.
Going forward, we will continue to enhance the
SECOM Safety Confirmation Service to better
address the needs of customers.