SECOM TODAY

Security Services
Our competitive advantage derives from our distinctive
approach to the provision of security services.

We began offering on-line security services
in 1966. Rather than simply selling security
equipment outright, we sought to provide
comprehensive services. To this end, we
combined the speed and accuracy ofmachines in detecting irregularities andtransmitting information with the judgment,
mobility and quick action of humans,
thereby realizing both operational efficiency and high quality. This model yielded
our on-line security system, which encompasses the placement of sensors at its
subscribers’ premises and around-theclock monitoring from a SECOM control
center via telecommunications circuits, aswell as the dispatch of emergency
response personnel from the closest
emergency depot should sensors signal
an irregularity and, when necessary, alerting of the police and/or fire department.
Our insistence on providing not only
equipment installation and monitoring, butalso emergency response services,reflects our deep-seated belief that only byguaranteeing subscribers’ safety can wehonestly claim to be providing security.
Today, SECOM on-line security systems
are the most widely used security systems
in Japan, with subscribers spanning abroad range of industries. Recognizing theneed to respond promptly and accurately
to varied customer needs, determined bysuch factors as regional variations andbusiness differences, we have developed
a distinctive approach that makes thispossible. This approach involves thefollowing:• Swift response in the event of an
emergency: Capitalizing on our many
years of experience, which is reflected in
the prompt decision-making capabilitiesof our control center staff and the quick
reactions of our highly trained emergency response personnel, we are well
positioned to respond swiftly and effectively in the event of an emergency.
Another key factor underscoring our
responsiveness is our nationwide network of approximately 2,750 emergency
depots, each of which covers only a­limited geographic area. Additionally,

emergency response personnel are­outfitted with COCO-SECOM mobile
security system transmitters, meaning
control center staff are always aware of
their locations and thus able to dispatch
the closest individuals.
• Systems that are a cut above: Knowhow gained through extensive experience in the provision of security systems
has enabled us to double and treble our
backup capabilities, thereby ensuring
our systems are a cut above. For example, to link sensors placed at a subscriber’s premises with a SECOM
control center we use both the subscriber’s telephone circuits and the­cellular phone network, thus providing
reliable backup in the event of an­interruption in regular telephone service.
• In-house R&D capabilities: We receive
constant feedback from customers on
their needs and opinions—including
requests for equipment with certain
functions and reports of frightening
experiences—through our daily sales
activities. In addition, emergency
response personnel provide detailed
information on actual crimes, whiledevelopment personnel visit customers
directly to obtain first-hand information.
We maintain control over every aspectof our security services, from R&D to
manufacturing, sales, security planning,
installation, around-the-clock monitoring, emergency response services andequipment maintenance. Pertinent
departments cooperate to analyze existing systems in light of customer feedback obtained in the course of providing
security services, facilitating the prompt
development and improvement of services and products in response to­customer needs.
• Effective training and management of
human resources: Our four training
centers in Japan provide training for
emergency response personnel
designed to impart knowledge andtechniques. At the same time, thesefacilities strive constantly to impart the
SECOM corporate philosophy and standards of conduct that employees—assecurity professionals—are expected toobserve. The effective training and management of human resources is essential to our ability to provide high-grade
services.
• A comprehensive, integrated
approach to peace of mind: In addition to security services, we provide fire
protection, medical services, insurance
services, geographic information services, real estate development andsales, and information and communication and related and other services,which we also combine into unique,tailored packages that enable us to go
beyond simply installing security systems, ensuring customers feel they canturn to us anytime for solutions that willremove sources of unease and deliver
security and peace of mind.
Within our security services business,
we work to offer services that respond tovaried customer needs and are appropriately priced. To this end, we retain ownership of security equipment, which we rent
rather than sell to subscribers. Rental contracts mean initial costs for subscribers
are significantly lower than would be thecase if they were required to purchaseequipment outright. The rental format also
allows us to take responsibility for replacing equipment promptly in the event of amalfunction or an upgrade, ensuring stable, high service quality. This distinctive
approach yields considerable synergies
that support the broad competitive advantage our security services enjoy in theJapanese market.

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SECOM TODAY

Commercial Security Services
We continue to promote greater market acceptance of security services by drawing on our
expertise in image recognition and developing systems adapted to the telecommunications
infrastructure.
Utilizing image recognition­technologies to develop diverse
systems
In view of the increasingly cunning andmalicious nature of criminal acts, plus
the fact that they are often committed ina matter of minutes, in 1998 we developed and launched SECOM AX, an
on-line security system employing
image recognition technology. SECOM
AX records and transmits images
should an abnormality be detected at a
subscriber’s premises, thus facilitating
prompt assessment by the control
center and a swift and accurate
response in the event of an intrusion.
Control center staff can also broadcast
a warning to intruders using on-premises speakers, thereby helping to prevent crimes from occurring. The mostimportant feature of SECOM AX is its
image sensors, which employ proprietary image recognition technology thatare able to distinguish between humanand nonhuman intruders and to detect
the presence of an intruder even when
the premises are in darkness.

SECOM AX on-line security system

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Our extensive experience in theprovision of security systems withbuilt-in image sensors has enhanced
both the technological capabilities andthe know-how of our R&D personnel in
the area of image recognition technologies. One outcome of this has been theevolution of technology used in
SECOM AX for application in other
SECOM security systems. For example,
we have developed a remittance fraud
protection system whereby sensors
attached to automated teller machines(ATMs) capture images and sounds
from the ATM booth and alert a SECOM
control center should they detect any
suspicious human movement.
Looking ahead, we will continue toleverage our accumulated technologicalcapabilities and know-how in the areaof image recognition to develop highgrade security systems that reflect
evolving social imperatives andcustomer needs.
Developing systems that facilitate
integrated management of image
data from multiple surveillancecamerasWith crimes in Japan growing ever morebrutal, public perceptions of security
appear to be deteriorating. In thisenvironment, surveillance camera
systems are playing an increasingly
important role in providing evidence
necessary to ensure the arrest of criminals and in averting crimes. As a consequence, the number of such cameras inuse is expanding rapidly.
Companies with several shops or
offices must install independent cameras at each location to record andarchive all the image data they need—a proposition that requires space for
installation and involves high operating
costs, as well as presents challenges
in terms of image data management,
among others. Drawing on our extensive IT technologies and accumulated
know-how, we have developed theSECOM Image Archive System, whichmakes effective use of intranets andother existing in-house networks tocentralize the recording and archiving ofimage data from multiple surveillancecameras installed at different locations.
Such a system was made possible byimprovements made to Japan’s telecommunications infrastructure in recent
years that facilitate the transmission oflarge volumes of data. With this system,a subscriber with a network of shops,
for example, can use the intranet totransmit image data from cameras
installed in each of the shops, thereby
facilitating the integration of recording
and archiving such data at the head
office administrative department orother central location. In addition toresolving installation space, operating
cost and data management issues, thesystem thus also ensures the effective

management of personal information.
We will continue to promote greater useof the SECOM Image Archive Systemas part of our drive to help enhance thesafety and security of modern society.
A cellular phone-based system toconfirm security for shops, public
facilities and families
Capitalizing on our accumulated technological know-how, we recently developed the Cellular Video Surveillance
System. Unlike webcams, this system
requires neither the Internet nor PCs,
using instead the videophone capabilities of cellular phones to provide visualand aural confirmation of security.
The owner of a company operating
multiple laundromats or parking lots,
for example, can use the Cellular Video
Surveillance System to check on thestatus of the shops or the lots at any

time using his or her own cellular phone.
If an abnormality is suspected and/or an emergency situation has arisen,
employees need simply to press abutton to automatically send an email
to the owner advising of trouble totrigger a rapid emergency response.
Surveillance cameras can also be
mounted on vehicles, making it possible
to assess what is happening inside.
In recent years, many companies areequipping corporate vehicles with drive
recorders, which provide a visual recordof what happens in the event of a traffic
accident. However, drive recorders are
only useful after the fact. In addition
to functioning as a drive recorder, thissystem facilitates real-time monitoring ofwhat is happening to the vehicle when it
is involved in an accident.

Centralized (On-Line) Security Systems
Flashing lights

SECOM sticker

Subscribers display the SECOM
security sticker, the sign ofwell-protected premises.

Subscriber

Lights flash if the system detects
an abnormality to warn people
in the vicinity and to guide
SECOM emergency
response personnel
dispatched to thecustomer’s premises.

Police
Dept.
Fire
Dept.

Alert using
1 telephone
circuits

Dispatch SECOM emergency
3 response
personnel

Gas
Company• Alert emergency
services asnecessary

SECOM
Control Center

SECOM
Emergency
Depot
Alert SECOM emergency
2 response
personnel

SECOM Control Center

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SECOM TODAYThe Cellular Video Surveillance
System is also attracting attention as away to help people monitor the safety ofelderly parents living alone and awayfrom their children. In Japan, the rapid
aging of the population and the increasing prevalence of nuclear families, as
opposed to the traditional extended
family group, have increased the number of elderly people living alone, acause of concern for family members.
With the Cellular Video Surveillance
System, surveillance cameras are
installed in the homes of elderly parents
living alone, for example, transmitting
image and sound data to the cellular
phones of their children and enablingthem to notify their children if they are ill
simply by pushing the “Notify” button,
which prompts the system to send an

email to the appropriate cellular phone.
The Cellular Video Surveillance System
is also popular with people who want tocheck up on their pets while they areaway from home. Looking ahead, we
will continue actively to promote thissystem for a wide range of applications
in response to the increasingly varied
needs of customers.

Contracts forCentralized Security Systems(As of March 31, 2010)

Home

Commercial

Service industries
Retailing/wholesaling
Financial services
Manufacturing
Government agencies
Other
Home

11.5%
7.1%
6.7%
6.1%
5.1%
23.1%
40.4%

Cellular Video Surveillance System

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Home Security Services
By capitalizing on our extensive range of high-grade home security products and services,which center on the SECOM Home Security system, we are responding to the needs of­homeowners for greater safety, peace of mind, convenience and comfort.
SECOM Home Security:
Comprehensive services forpeace of mind
SECOM Home Security, our core on-line
security system for residential applications, comprises sensors and othersecurity equipment, which are placed inand around the subscribers home, providing around-the-clock monitoring for
intruders and fires, sending emergency
messages, warning of gas leaks andsummoning emergency medical services. Should an abnormality be
detected, the system alerts a SECOM
control center. Control center staff
respond by assessing the situation, dispatching emergency response personnel and, if necessary, contacting thepolice and/or fire department.
In 1981, we launched Japan’s firstever on-line home security system.
Since then, we have incorporated feedback from customers and sought torespond adequately to changing social
imperatives, improving security capabilities and introducing more convenientfeatures. Today, SECOM Home Security
provides security not only when occupants are out, but also when they areat home, whether they are asleep orawake. For example, if all the occupants
are on the second floor the system canbe armed exclusively on the vacant firstfloor. We have also added features that
capitalize on the prevalence of cellular
phones. Subscribers can take advantage of optional cellular phone-based
services that make it possible to checkon the security of their homes from
wherever they may be using a cellular
phone, and to arm the system if they
have neglected to do so.

Having our own in-house R&D­ apabilities has enabled us to developca number of attractive products andsystems that can be integrated into
SECOM Home Security to respond toincreased security needs even after
the original system has been installed.
Combining SECOM Home Security with
External Image Monitoring Service
allows for images captured by surveillance cameras placed outside the subscriber’s home to be transmitted to a
SECOM control center, thus ensuring
quick, effective action in the event of
a security breach. Security products
include SECOM Anshin Glass, a highimpact, breakage-resistant window
glass with built-in sensors. Combinedwith SECOM Home Security, SECOM
Anshin Glass not only deters break-ins
through windows, but also instantaneously alerts a SECOM control center,
facilitating early detection in the eventof a break-in and a swift, accurate
response.
Owing to the rapid aging of Japan’s
population, we are seeing an increase
in seniors subscribing to SECOM Home
Security to protect themselves against
crimes. In addition to helping to prevent
crimes from occurring, SECOM Home
Security offers a host of attractive
optional support services that assist
in resolving other issues of concern toseniors. These include My Doctor, apendant-style emergency medical alert

SECOM Home Security

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Secom Co., Ltd.

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SECOM TODAY

system that can be activated in theevent the wearer becomes ill or isinjured, causing it to send an emergency signal to a SECOM control center, which promptly alerts a physician
specified in advance by the subscriberand summons an ambulance. The Daily
Life Monitoring function sends out analert if no movement is detected in theresidence for a specified interval, thus
providing peace of mind for the familiesof seniors living alone.
SECOM Home Security continues tofind wide applications for a range ofhomes, from condominiums todetached houses to residences
designed for two generations living
under the same roof, with a broad subscriber base that ranges from young
singles to middle-aged people with families and seniors. Looking ahead, we willcontinue to develop and provide security for residential applications, centering
on SECOM Home Security, that help
resolve causes of unease and further
increase convenience for all of ourcustomers.

SECOM Home Service (Family Support Service)

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Increasingly popular SECOM
Home Service
Responding to feedback from customers, in 2005 we launched SECOM
Home Service, which encompasses avariety of lifestyle support services for
SECOM Home Security subscribers.
With demand for these services increasing, we have since made some of these
services available to nonsubscribers.
We have also expanded both our service menu and our geographic coverage. At the same time, we are working
to enhance the quality of services,which are provided by professionals
who have completed our stringent
in-house training program.
At present, SECOM Home Service
encompasses Anshin Support Service,whereby SECOM staff assist in resolving
concerns that arise in everyday life by,for example, patrolling around the subscriber’s home when the occupants areaway. Troubleshooting Support Service
includes assistance in resolving unforeseen problems, such as lost keys.
Housework Support Service provides

help with housekeeping and aroundthe-house jobs. The SECOM Home
Service Pack is a special plan thatallows subscribers to sign up for ­popular
services on an annual basis. Housework
Support Service is appreciated by subscribers who value the capabilities ofour highly skilled cleaning staff, while
Family Support Service, a key component of Housework Support Service, iswelcomed by subscribers who seek
short-term assistance with such tasks
as tidying the house, cooking meals,
washing laundry and airing bedding.
Given the rapid aging of society andthe increasing trend toward nuclear
families in Japan, we will continue toexpand the scope of SECOM Home
Service to respond to evolving needs
nationwide.

SECOM Home Service (kitchen cleaning service)Other Security Services
We are capitalizing on the advantages of COCO-SECOM to promotewider acceptance of ­personal security.

business to send emergency signals,
preventing the loss or theft of handbags, the destruction and/or theft ofsafes and ATMs, the theft of bulldozers
and power shovels, and managing
corporate car fleets.

Expanded applications for
COCO-SECOM continue tosupport increased sales
With the launch of the COCO-SECOM
mobile security system for outdoor use
in April 2001, we expanded our capabilities into the area of locating systems
for individual subscribers. COCOSECOM uses signals from Global
Positioning System (GPS) satellites andcellular phone base stations to pinpoint
the location of exclusive transmitter
devices with outstanding precision.
Simply by pushing the alert button on
the device, an individual can notify the
COCO-SECOM operations center if heor she feels in danger. The operations
center will dispatch emergency
response personnel at any time of the
day or night if needed, thereby helping
subscribers feel a greater sense of
security.
Initially developed with the aim ofpreventing child abductions, locatingelderly people who have wandered off
and averting the theft of cars andmotorcycles, COCO-SECOM is today
attracting attention for a wider range ofapplications, reflecting the increasing
diversity of customer needs. Examples
include thwarting crimes against
women, enabling people who are frequently out of the office or away on

Newly developed cellular phone forchildren with COCO-SECOM as astandard feature
Since spring 2009, there has been adrive to impose restrictions on the possession of cellular phones by children inelementary and junior high schools inJapan. Underscoring this is an increasein bullying incidents and crimes involving
children that many attribute to the useof cellular phone e-mail and Internetfunctions. However, parents recognize
the benefits of having their children carrycellular phones because it enables themto ascertain their children’s whereabouts
between home and school. Many parents have also said how much moresecure they would feel if their children’s
cellular phones were equipped withemergency buzzers.

Working with a major telecommunications company, we sought to respondto these various needs by developing
mamorino, a new cellular phone model
for children. In addition to being safe
and secure, mamorino is equipped with
an emergency buzzer and COCOSECOM as standard features. If thechild feels threatened, all he or she has
to do is sound the buzzer to alert theCOCO-SECOM operations center,
which then determines the child’s­location. The operations center thenmakes contact with the child and a­parent or guardian and, if necessary,
dispatches emergency response personnel. Because it does not have a
web browser function and limits children
to a maximum of four telephone/email
contacts, which must be specified inadvance, mamorino also protects­children from potential trouble arisingfrom e-mail and Internet use.

COCO-SECOM Mobile Security System (Location and Emergency Response)
GPS satellite
Positioning
information

COCO-SECOM
Operations
CenterNotification of police (if warranted)

Cellular phonebase station

SECOM
Emergency
Depot

Request forsearchPolicedepartment,
emergency
services(telephone/Internet)

COCO-SECOM Transmitter
Device (Vehicle-Mounted)

Subscriber
COCO-SECOM
Transmitter
Device (Portable)

Dispatchemergency
response
personnel(if requested)

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Secom Co., Ltd.

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SECOM TODAY

Security Services in Overseas Markets
By offering “SECOM-style” security services customized to reflect local needs and sensibilities,
we continue to expand our subscriber base in key overseas markets.

The evolution of our overseas
security services business
Since launching operations in Taiwan
in 1978, we have substantially
increased our geographic coverage.
From that time, we have accumulated
experience in the provision of
security services in 11 countries
and territories: Taiwan, the Republicof Korea (ROK), the PRC, Thailand,
Malaysia, Singapore, Indonesia,
Vietnam, the United Kingdom,
Australia and the United States.
In overseas markets, our approachis to offer “SECOM-style” services
customized to reflect local needs andsensibilities. By this, we mean not only
monitoring customers’ premises from acontrol center—in the event an abnormality is detected—but also dispatching
highly trained emergency response
personnel and, if necessary, contacting
the police and/or fire department. Thisapproach, which is the same as we
use in Japan, differs significantly fromthe on-line security systems sold byEuropean and U.S. security service­providers, which as a rule do not offer
emergency response services in suchsituations, but rather simply notify thepolice. Accordingly, this approach­delivers greater security and peaceof mind to customers.
Our equity-method joint venture in
Taiwan, Taiwan Secom Co., Ltd., has a
network of bases that covers the entire
territory and enjoys the leading share of
the Taiwanese security services market.
Taiwan Secom is also publicly listed on
the Taiwan Stock Exchange. Maintaining
the SECOM business model, Taiwan
Secom rents security equipment andenters into long-term contracts with
subscribers. The company also offers
a proprietary mobile emergency information system developed in-house thatis similar to COCO-SECOM and sells
automated external defibrillators (AEDs).
In 2009 Taiwan Secom began selling

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Annual Report 2010

new on-line home security systems withimaging and automated functions.
In the ROK, equity-method joint­venture S1 Corporation provides anextensive selection of security services
to a subscriber base that ranges from
homeowners and large-scale commercial facilities. S1 is currently the top
security services company in the ROK
and is listed on the Korea Exchange.
We are also expanding “SECOMstyle” security services in Southeast
Asia. In Thailand and Malaysia, we areextending our efforts beyond the capitalcities to include other urban centers. In
Singapore, “SECOM-style” services
continue to gain considerable praise.
Our subsidiary in Indonesia, a leading
name in the local security services market, is expanding its operations with afocus on the capital city of Jakarta. In
Vietnam, our emphasis is currently on
security service-related consulting andthe provision of solutions, due to restrictions on foreign investment in the country. However, we do expect to begin
offering on-line security systems atsome time in the future.
Our presence in the United Kingdom
began in 1991, when we acquired a
local security services firm and beganoffering our own brand of services.
Many competitors in the U.K. security
services provide only the installation of
security equipment. As a consequence,
our integrated approach, encompassing
the sale and installation of equipment,
around-the-clock monitoring, emergency response services and maintenance, did not immediately resonate
with local customers. However, as subscribers to “SECOM-style” services
increased in number, so did recognitionof our services’ superb quality. Today,
our menu of services in the United
Kingdom encompasses security services for homes, companies and public
facilities, and our subscriber basecontinues to expand steadily.

SECOM in the PRC:
Expanding into inland markets
Recognizing the tremendous potentialof the local market, we began offering
services in the PRC in 1992. Initially, ourfocus was on offering “SECOM-style”
security services in cities in the country’s
high-growth coastal areas—namely,
Dalian, Beijing, Qingdao, Shanghai,
Shenzhen and Fuzhou. Since then, we
have expanded our service network to
include surrounding cities, including
Shenyang, Wuxi, Kunshan, Hangzhou,
Tianjin and Guangzhou. The next stepfor us will be to set up operations
in key inland cities, thereby enabling
us gradually to expand our service
area. Eventually, we hope to offer security services to customers throughout
the PRC.
Heightened awareness of the needfor effective security in the PRC has
spurred demand for high-grade
security services. In this environment,
recognition of the intrinsic value of“SECOM-style” on-line security services
is growing and our subscriber baseis expanding steadily. We are alsoseeing increased demand from local

commercial customers, which currently
outnumber Japanese and other foreigncompanies on our books—indicative of
the broad acceptance “SECOM-style”
services have found in the local
community.
Reflecting growth in the local security
services market, the number of newmarket entrants is on the rise. Believing
firmly that service excellence is the key
to being the first choice of customers in
the PRC, in 2008 we established an
R&D center in Shanghai, enabling us todraw on our accumulated experience inthe provision of “SECOM-style” security
services and our extensive know-how,contributing to enhanced service quality
and wider market acceptance. Thisfacility is also working to respondquickly to the amendment of standards
for security equipment in the PRC, aswell as preparing for the launch of home
security services.
Our efforts in the PRC have not been
limited to security services but also
include the manufacture of fire pre­vention and security equipment. Our
joint venture with Nohmi Bosai Ltd.,
manufactures and sells fire protection

equipment for the local market, as wellas supplies security equipment to customers in Japan, the PRC and thecountries of Southeast Asia.

Control Center (Beijing Jingdun Secom Electronic
Security Co., Ltd.)An increasingly popular choice in Taiwan

Control Center (S1 Corporation, ROK)

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SECOM TODAY

Fire Protection Services
Drawing on its solid record in fire protection services, SECOM is expanding its fire protection
services business by focusing on the renovations market and developing new products.

Growing demand for fire alarm­systems in the ­renovations market
A pioneer in the fire protection market,
subsidiary Nohmi Bosai Ltd. provides
fire alarms and other fire protection systems, with an extensive lineup that
includes products for office buildings,
production facilities, tunnels, culturalproperties, ships and homes.
In recent years, the deterioration ofolder office buildings has stimulated
demand for automatic fire alarms andother equipment as building owners
take advantage of the opportunity provided by renovations to update fire protection systems. Nohmi Bosai isdrawing on its solid record in this field
and the strong trust of its customers tosecure demand from customers undertaking renovations. For example, tosecure demand for the replacement offire protection systems for older skyscrapers, many of which are due to berenovated in the near future, Nohmi
Bosai has established a dedicateddepartment and will take steps toenhance its ability to offer effective­solutions for such customers.
Newly developed PROTECVIEW fire
detection and alarm system
Nohmi Bosai’s new PROTECVIEW fire
detection and alarm system was developed for use in locations where it is particularly necessary to prevent firedamage, including rooms housing computers, servers and telecommunicationequipment, clean rooms and areas in
the vicinity of circuit boards.
An ultrasensitive smoke detection
system, PROTECVIEW provides
around-the-clock monitoring for earlysigns of fire, thereby facilitating a quick
response in the event one is detected,
minimizing resulting damage and allowing a swift return to normal operations.
For example, computer and serverrooms have air conditioning systems
running at all times to keep equipment
cool. Air conditioning has a tendency

Foam fire extinguishing system

Water curtain system installed in tank yard

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Annual Report 2010

to dilute and diffuse smoke and fumes,
making the prompt detection of fire­difficult. As a consequence, protecting
valuable information demands being
able to recognize the early signs of fire.
With PROTECVIEW, customers getaround-the-clock monitoring and­ultrasensitive smoke detection, thereby
preventing escalation into a full-fledged
conflagration.
Advances in home fire alarm systems
Owing to the partial revision of Japan’s
Fire Services Act in 2006, fire alarmsystems will be mandatory in all homesby 2011. Accordingly, we continue toexpand our lineup of home fire alarmsystems, which are manufactured by
Nohmi Bosai and also sold under the
SECOM name. A new addition to thislineup is a recently launched wireless
integrated system designed to accelerate the detection of fires. In addition toan estimated life of 10 years, and noneed for wiring—a characteristic itshares with our existing battery-­operated fire detection systems—
our new system features a voice alert,
in which the unit that has detected thefire broadcasts the discovery while atthe same time wirelessly instructing all
the other units to sound. This ensures
the instant awareness of the fire, even
if residents are not present, expediting
efforts to extinguish and/or evacuate thepremises. Looking ahead, we will continue to promote greater awareness ofthe benefits of residential fire alarm systems in protecting lives and property
from house fires.

Wireless integrated residential fire alarmMedical Services
SECOM is expanding the scope of its services in the medical, health care and personal carefields in an effort to give new form to its ideal of providing peace of mind.

Steadily expanding home medical
services
Our diversification into the medical services business is a reflection of ourbelief that protecting the health and livesof people is a natural extension of ourcommitment to provide security andpeace of mind. What began as Japan’s
first home nursing services business has
since expanded to encompass a wide
range of services in the medical, healthcare and personal care fields.

Home medical services—a mainstay
of our medical services business—­
centers on home nursing, which involves
regular visits by nurses to patients intheir homes to provide expert nursing
services and treatment in accordancewith the instructions of the patients’ physicians, and pharmaceutical dispensing
and home delivery services. Our homenursing services are rated favorably byboth patients and their families. One reason for this is our rigorous proprietarytraining program, which continues toenhance the capabilities of our visiting
nurses and further hones their skills.
This enables visiting nurses to provide
highly professional services that take
into account the condition of the patient.
We have established a network of­visiting nurse stations in major cities
nationwide, which dispatch visiting
nurses to patients’ homes and are on
call around the clock.
Our pharmaceutical dispensing andhome delivery services range from thedispensing and delivery of common oral
medications to the provision of specialized services for home health carepatients. The latter includes parenteralnutrition, that is, the intravenous feeding

Home Medical Services

Medical Care
Institution

Prescription

Physician’s guidelines
Nurse’s report

Coordination

Pharmaceutical
Dispensing andHome Delivery
Service(SECOM Pharmacy)

Home Nursing
Services(SECOM Visiting
Nurse Station)

Consultationof nutrient solutions through a catheter,
and home visits by pharmacists to provide guidance on the use of prescribed
medications and support for, among
others, the intravenous administration of
Flolan®, a drug used in the treatment ofprimary pulmonary hypertension, an
intractable disease. Backed by aroundthe-clock emergency response services,
our pharmaceutical and dispensing services help provide peace of mind topatients undergoing home medical care,earning solid marks and steadily growing
demand.
Residences for seniors:
A uniquely SECOM approach tosecurity, peace of mind and comfort
We have developed and manage innovative residences for seniors in Japan toaccommodate a variety of needs. These
range from residences designed for
healthy individuals who do not yet need
personal care, with services comparable
to those at the finest hotels, to residences for individuals requiring personalcare from the outset. The SECOMFORT
series, which brings together our expertise in security and medical services help
in the realization of a society in whichpeople can age with grace and serenity.
Comfort Garden Azamino, the first
facility in the SECOMFORT series, whichcaters to seniors requiring personalcare, opened in Yokohama in 2006. Thiswas followed in June 2009 by Comfort
Hills Rokko, which opened in Kobe.
Both residences continue to attract considerable acclaim. Comfort Hills Rokko
boasts two uniquely SECOM features.
First, it is adjacent to Kobe Kaisei
Hospital, a SECOM-affiliated facility.
Second, it is organized to accommodate the changing needs of residents asthey age and provides a variety of programs designed to ensure fulfilling,
comfortable and enjoyable lifestyles.

Prescription
Pharmaceutical delivery

Patient

Nurse visit
Outpatient care

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SECOM TODAY

Insurance Services
Public appreciation for SECOM’s distinctive insurance policies continues to grow.

Increasing contract volume
by providing uniquely SECOM
non-life insurance policies
Our decision to expand into thenon-life insurance business reflected
our conviction that augmenting our
security services, which provide priorprotection, with insurance, which looks
after customers in the event of misfortunes, would reinforce security andpeace of mind.
The distinctive policies in our lineup
are aimed primarily at security services
customers and include such offerings
as the Security Discount Fire Policy, for

SECOM Anshin My Car on-site emergency service

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commercial customers; SECOM Anshin
My Home, for homes; and SECOM
Anshin My Car. Security Discount Fire
Policy and SECOM Anshin My Home
take into account the risk-mitigating factor of on-line security systems, offeringa discount on regular premium rates tosuch customers.
With SECOM Anshin My Home, customers are free to configure the policy
to suit their particular needs. For homes
where the risk of water damage is minimal, for example, the customer candrop water damage coverage, while
owners of homes with superior fire
­protection capabilities or exclusively
electrical appliances (i.e., no gas appliances) can opt out of fire damage protection, thereby reducing premiums.
Here, we benefit from considerable­synergies with other businesses. In
some cases, the drawing up of a security system contract prompts subscribers to purchase insurance, while inothers, the decision to purchase insurance prompts a customer to sign up
for security services.
SECOM Anshin My Car is a comprehensive automobile insurance policythat includes on-site support services
by emergency response personnel, if
requested.

Going forward, we will continue to
add to our lineup of distinctive non-life
insurance policies that stand out against
the competition.
Expanding sales of our MEDCOM
unrestricted cancer treatment policy
We also offer MEDCOM, an unrestricted
cancer treatment policy that provides
coverage for all hospitalization and medical treatment costs, both those that arecovered under Japan’s National Health
Insurance (NHI) scheme or other healthinsurance and those that are not, andfor which the patient normally bears thefull cost. This highly rated policy therefore enables subscribers to take advantage of advanced treatment options.
In April 2009, we enhanced the content of MEDCOM to include outpatient
treatment, becoming the first such policy in Japan that places no restriction on
the number of days of outpatient treatment covered, and added coverage foroutpatient treatment of up to ¥10 million
for each five-year period. As a consequence, MEDCOM subscribers are evenbetter positioned to benefit from themost appropriate treatment options
available. This has garnered acclaim
and prompted an increase in the number of policies underwritten. These
upgrades were also introduced to
MEDCOM Plus, which we offer througha major Japanese life insurer, bolstering
sales of this policy.

MEDCOM provides coverage for advanced
treatment options

Geographic Information Services
Subsidiary Pasco Corporation is making use of geospatial information to expand its
services in such areas as environmental protection and disaster prevention, as well as
its overseas operations.

©DLR

Building on technological capabilities
and accumulated expertise to capitalize
on new business opportunities
For more than 50 years, Pasco has leveraged its surveying and geographic
data collection capabilities, which are
based primarily on aerial photography,
and expanded its focus to encompass
the integration and analysis of data thus
collected, to develop a wide range of
geospatial information services. This has
enabled Pasco to provide basic data forthe development of social infrastructure
crucial to both public-sector planningand administration and private-sector
corporate management.
In addition to accumulating knowhow in geospatial information collection
and processing, Pasco continuallyseeks to acquire cutting-edge technologies. Pasco sells image data offered by
the operator of TerraSAR-X, a German
satellite that delivers a higher resolution
than other commercial satellites. Pasco
is building on the technological capabilities and expertise it has acquired
through this arrangement, positioning it
to capitalize on expanding business
opportunities. For example, in responseto the 2008 creation of Japan’s J-VER
scheme, which strives to ensure thetrustworthiness of carbon offset transactions, Pasco introduced geospatial

information services to local governments aimed at facilitating sustainable
forest management.
In response to the aging of existingsocial infrastructures and the need to
optimize related costs over the entire
infrastructure lifecycle, Pasco capitalized
on its experience in mapping used formore effective road maintenance todevelop the Mobile Mapping System(MMS), a measuring system mounted
on a vehicle which facilitates the extraction of precise data for 3D mapping.
In the area of disaster prevention,
Pasco worked with the Saga prefectural
government to develop a geospatial
information-based system for monitoring the patterns of infection for the new
H1N1 strain of influenza to prevent or
limit its further spread. Pasco markets
this system to prefectural authorities,
as well as to cities designated by­government ordinance (cities withlarge populations that have assumed
functions—such as social welfare andurban planning—otherwise performedby ­prefectural governments).
Since 2008, Pasco has participated in
ASNARO (Advanced Satellite with New
system ARchitecture for Observation)
project, an initiative for developing an
advanced, small, low-cost satellite thatcan be built and launched for shortperiods. Pasco has been charged with
developing the satellite’s ground segment, a comprehensive, small, movableground system for the satellite. Thiss­ystem, together with two receiving
stations—an existing facility in Okinawa
and a near-complete new facility in
Hokkaido—will ensure a highly effective
reception framework and at the sametime giving full play to Pasco’s image processing technologies for environmental
monitoring and disaster prevention.
For private-sector customers, Pasco
has leveraged business area analysis
capabilities and operations-level expertise accumulated through the provisionof marketing support services, todevelop and launch Shoken Taisho,a membership-based service for retailers that focuses on business area analysis, shop development and retail spacedesign, and product mix strategies.
Pasco will continue to broaden its
experience in the provision of geospatial
information services, positioning it tocultivate new business opportunities inthe years ahead.
Expanding global operations
Pasco has obtained exclusive rights inJapan and nonexclusive rights worldwide to sell image data from Germancommercial satellite TerraSAR-X, which
complements laser-based biomass
estimation and carbon mapping services, thereby contributing to the reduction of greenhouse gas emissions, amajor cause of forest loss. TerraSAR-X
is unique in that it can capture highfrequency high-resolution images
regardless of the time of day. Pasco
will continue to take advantage of thiscapability to gather and analyze datathat will support efforts to measure theimpact of global environmental issues
and assist national governments andother organizations worldwide in thedevelopment and implementation ofeffective solutions.
Pasco will also continue to expand its
overseas operations, assisting in the creation and revision of national land maps
in countries where mapping data is notreadily available. Additionally, Pasco isproviding satellite and aerial data, as well
as applications to assist in the effective
use of such data, and offering consulting services, assisting in the fostering of
human resources and providing technological support. Through such efforts,
Pasco is securing major orders to create geospatial information databasesthat help prevent disasters, protect theenvironment, promote urban development and develop infrastructure—all ofwhich are crucial to the advancement of­developing countries.

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SECOM TODAYReal Estate Development and Sales
This business encompasses the development and sale of condominiums with advanced
security features.

Sales of Glorio Roka-koen
In line with our emphasis on peace ofmind and comfortable living, we develop
and sell condominiums in the Glorio
series, which are equipped withadvanced SECOM security systems. In
January 2010, homeowners took possession of units in our newest location,
Glorio Roka-koen in Tokyo’s Setagaya
Ward. In addition to access-control­systems, Glorio Roka-koen features the
SECOM MS-3 condominium security
system, the SECOM IX remote imaging
system, ­outdoor surveillance cameras

and sensor-equipped perimeter fences,bringing together SECOM’s expertiseand advanced security service capabilities to provide quality homes that aresafe and secure. Glorio Roka-koen’s
multifaceted approach to security andpeace of mind also includes the provision of healthcare support throughcooperation with nearby Kugayama
Hospital, a SECOM-affiliated facility,
and the establishment of a community
house that is designed to also serveas an evacuation facility in the eventof a disaster.

Information and Communication Related and Other Services
SECOM is expanding this business by focusing on comprehensive information andcommunication related services, which center on information security and disaster
response services.

Capitalizing on a solid foundationin “safety confirmation” to expand
services
SECOM has acquired a significant
reputation as a provider of comprehensive services designed to ensure thesecurity of information and communications in the event of a major disaster.
Of particular note is SECOM Safety
Confirmation Service, which we haveoffered since 2004 and which continues
to attract considerable acclaim.

SECOM Safety Confirmation Service
helps subscribers promptly restore
water, electricity and other essential
services, and to confirm the whereabouts and safety of employees in theaftermath of an earthquake or othermajor disaster, thus relieving concern
and assisting companies in restarting
operations as soon as possible. We
continue to add new functions to
SECOM Safety Confirmation Service,including one that helps companies tomanage exposure to the new H1N1
strain of influenza, in response to theneeds of subscribers for greater convenience, as well as to bolster the service
menu. Since 2007, we have also offered
SECOM Safety Confirmation Service
SCM, which enables subscribers to
confirm the safety of key suppliers andthe extent of damage to essential
services. From the perspective ofassisting customers to formulate effective business continuity plans (BCPs),ensuring they are not only able to gettheir own companies swiftly back up

and running in the aftermath of a disaster, but also to promptly confirm thesafety of major suppliers andcustomers.
We are applying know-how gained
through the provision of SECOM Safety
Confirmation Service to the development of a wide range of new services.
The solid foundation we have established with this service, combined withthe expertise of a pharmaceuticals
manufacturer, facilitated the launch of
YuchuReco, a documentation service
for hemophiliacs, who must administer
their own daily medications andDisaster monitoring center

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transfusions of blood products andmaintain a careful record to enablephysicians to provide proper treatment.
YuchuReco allows individuals to makeentries easily and quickly from a computer or mobile phone, thus helping toprevent errors and omissions.
We are also capitalizing on our know­
how in the security services businessand the foundation we have establishedwith SECOM Safety Confirmation­Service, and have begun offering risk
management services. Our expertise in
security services and our emergency
response capabilities are given full playin Initial Response Operations Service.
In the aftermath of a major accident or
information leak, for example, we provide around-the-clock services that
include handling queries from employees and other related parties and swiftly
notifying individuals in charge on thecustomer side. By promptly establishinga strict chain of communication following such an incident, this service helps
ensure an effective initial response.

Another such offering is SECOM­Emergency Contact Network Service,
which draws on SECOM Safety
Confirmation Service to facilitate
efficient contact via email or mobile
phone for everyday emergencies, rather
than in the aftermath of a major disaster,and collates responses, enabling theswift communication of information.
­Combining Initial Response Operations
Service and SECOM Emergency­Contact Network Service creates acomprehensive risk management tool.
Going forward, we will continue toenhance the functions of SECOM
Safety Confirmation Service, as wellas to create new services that capitalizeon the foundation we have establishedin this area. We will also step up efforts
to market such services to an everbroader market.
New Secure Data Center to open
In response to the call for greater­security and peace of mind in today’s
networked society, we operate the

Secure Data Center, a secure environment protected by stringent physicalsecurity and monitoring by experts. The
Secure Data Center houses servers, aswell as important data and other key
information assets, entrusted to us by
subscribers, who include prominent
financial institutions. In response torising demand for these services, inJuly 2010 we will open a second facility.
Equipped with distinctive SECOM
security features and incorporating our
extensive expertise in this area, the new
Secure Data Center also features anadvanced seismically sound design,
enabling it to function as a BCP centerin the event of a disaster. The newfacility is thus particularly well positioned
to provide a wide range of services that
contribute to greater operating efficiency
for subscribers. Looking ahead, the
new Secure Data Center will serve asa base from which we provide a wide
range of proprietary information andcommunication related services.

SECOM’s Environmental Initiatives
In accordance with our mission, which is to contribute tosociety through our business activities, and with the belief
that protecting the environment is essential to our ability toprovide security and peace of mind, we continue to ­promote
environmental initiatives in all areas of our operations.
l A business model that facilitates the ­recycling andreuse of resources
In our mainstay on-line security services business, which
we launched in 1966, we provide equipment on a rental
basis, rather than selling it, and take responsibility for­equipment management, which includes maintenance andthe collection of used equipment. This has enabled us to­minimize waste, as well as to enhance efforts to reuse andrecycle. We also promote green purchasing, environmentfriendly design and other efforts aimed at contributing toenvironmental protection.
l Reducing CO2 emissions
We are currently implementing a program aimed at replacing approximately 5,000 cars in our fleet with environment-

friendly vehicles. We are also adopting low-power lighting
and air conditioning systems at our various sites, introducing multifunctional OA equipment and implementing othermeasures aimed at shifting to high-efficiency, low-energy
equipment.
On another front, we are promoting “Eco-Anzen Drive,”
an initiative that aims to reduce the amount of fuel used
when driving, as well as to prevent traffic accidents. Additionally, we have established an Environmental Promotion
Committee, which promotes voluntary initiatives aimed
at making our offices more environment friendly, andSECOM Eco Team, which strives to raise the environmental­awareness of each and every SECOM employee at home.
l Furthering our environmental protection initiatives
With the aim of taking our efforts to protect the environment
to the next level, we have introduced lifecycle assessments(LCAs) and are working to reduce the environmental footprint of our various products and services over their entire
lifecycle, as well as to cultivate new businesses that allow
us to contribute further to environmental protection.

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