To an exciting place!

Hirono,
Iwate

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Install the free Catalog Pocket app, and search for "Hirono Tourism Guide!"

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02

Hirono Guide Magazine

Seaside Fun in Hirono, Taneichi Seaside Park

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n in HironouFdeFun at the Beach!
種市海浜公園Fun

Taneichi Seaside Park

TEL: 0194-65-5916(Hirono Fisheries & Commerce Section)

ひろの UNI カップビーチバレーフェスタ

ひろのビーチサッカーフェスティバル

Hirono Uni Cup
Beach Volleyball Festival

HironoBeach Soccer Festival

Featuring both 2 and 4 player matches
along the white sandy beaches of Taneichi
Seaside Park!

Divided into beginner and expert leagues,
everyone from kids to adults can come andenjoy some beach soccer at Taneichi SeasidePark.

A vast spread of white sand oﬀers one of the best beaches in Kita Sanriku. The area features
convenient leisure facilities such as grassy campsites, hot showers, and more, as well as the natural
Sanriku Geopark scenery in all its glory, including the beautiful Madoiwa rock formation.

Eventse waves
Riding th at!
feels gre

サーフィン体験

Surﬁng Experience
Kyah!

Sessions held several times a year for beginners
who want to try surﬁng.
Availability: Jul – Aug (yearly, several times),
contact for more info
TEL: 0194-65-5916(Hirono Tourism Association)

Availability: Late Jul, yearly (apply by early
Jul)
TEL: 0194-65-5916(Hirono Events Executive Committee)

Availability: Late Jul, yearly (apply by late
Jun)
TEL: 0194-65-5916(Hirono Tourism Association)

Experience Nanbu Diver!
ヘルメット潜水体験

スキューバダイビング体験講座

Helmet Diving Experience

Scuba Diving Course

Experience the traditional Nanbu helmet
diving technique at an event open to the
public held during the Taneichi HighSchool Cultural Festival.

Experience handling scuba equipment anddiving at the Taneichi High School Marine
Development Department's dive training
pool.

Availability: Mid Oct
TEL: 0194-65-2145 (Taneichi High School)

Availability: Held several times around Aug
TEL: 0194-65-2145 (Taneichi High School)

カヌー・ヨット体験
Experience

Canoeing / Yachting
Experiences

Try out canoeing and yachting along the gentle
beachside waters.
Availability: Jun – Sept (reservation req. 7 daysin advance)
TEL: 0194-65-4290 (Taneichi Gymnasium)

Deep
Hirono岩手県立種市高等学校

Head over to the Hirono Fisheries center"Unique!"
Known for its bright white building, the center ishome to restaurants and gift shops, and isconsidered a local hub for seaside fun in Hirono.
TEL: 0194-65-5161

CultureIwate Prefectural

Taneichi High School

Also usettin sed as agshow for the TV
, Ama
chan!

A prefectural high school featuring a Marine Development
Department that strives to pass down Hirono's Nanbu Diver
tradition to each younger generation. With a focus on reﬁning
diving technology, the school is home to a dedicated training
boat and full-scale training pool.

Hirono Guide Magazine

Seaside Fun in Hirono, Taneichi Seaside Park

❶ Hirono's coast comes in direct contact with waves
from the Pacific, and is considered to have some of
the best waves throughout northern Tohoku. The
area is a popular destination for its white sandy
beaches, crystal clear waters, and great surfing.
❷ The area is swept by cool winds, known as yamase,in the summer—a feature unique to Sanriku—andcovered with a white haze and refreshing air.
❸ The Taneichi Fish Arena offers piers, wharfs, andlanding sites for anchoring yachts and boats. To
apply for use, contact the Fisheries & Commerce
Section of Hirono Town Hall (0194-65-5916).
❹ Surfing experiences for beginners are held
several times per year. Surfboard and wetsuit rentals
also available during events.
amase!""Y" for "Y

Drone
VideosStories of Hirono

What is Nanbu Diver?
Hirono's proud Nanbu Diver is a traditional diving
technique that inherits the use of old-fashioned dive helmets.
In 1898 (Meiji 31), a freighter named Nagoya Maru ran
aground oﬀ the coast of Taneichi, and four divers from Boshu(Chiba) came to dismantle and salvage the ship. One of them,
Mimura Kotaro, took note of the strength of a local laborer
named Isozaki Sadakichi, and taught him how to helmet dive.
Sadakichi, who was later known as the "Father of Nanbu
Diver," went on to become a fully-ﬂedged diver and further
established the technique in forming an apprenticeshipsystem. In addition to underwater construction, he also
worked as a sea squirt harvester to maintain a stable income.
Diving is still currently taught at Taneichi High School,with many graduates active at marine development sitesaround the world.

Geo

ウニ増殖溝

Sea Urchin Breeding Grounds

As it was originally a ﬂat rock-bed under shallow waters, the coast of
Hirono was not an easy place to breed marine life. A number of trenches
were dug among the shallow rocks, making for an environment
conducive to ﬂowing seawater. This allowed for the propagation of kelp,
which serves as a food-source for the sea urchin now bred along thetrenches. In the summer, visitors can also see sea urchin harvesting along
the breeding grounds. As a harvesting area that began around the 1975(Showa 50), it has come to be known as a symbol of Hirono's marine
products industry, and is also certiﬁed as a Sanriku Geopark.

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03

04

Hirono Guide Magazine

Ranch Fun in Hirono, Ono Campus

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Hirono
ポニー馬車
Fun

おおのキャンパス
Fun

Ono Campus

Pony Carriage

At the Animal Experience Center, visitors canenjoy riding ponies and pony-drawn carriages
during weekends and events.

Tel: 0194-77-3202 (Ono Campus)

Open: 10:00am – 6:00pm (mon – sun)
¾Ponies unavailable Dec – MarExperience the Hitori Ichigei Village along with Ono Roadside Station, and the Industrial
strialDesign Center, at this hub for those looking for ranch-related fun. Get the most out of yourleisure time with the available accommodations while interacting with nature and enjoying
Hirono cuisine and specialty products.

動物ふれあい館
Fun

rs andCute colo
shapes!

Animal Experience Center

Have some fun interacting with adorable animals,
annimaals,
rabbits,
including horses, goats, sheep, ducks, raabbits,and more.
Open: 10:00am – 6:00pm (mon – sun)
¾Ponies unavailable Dec – Mar

Shopping

森のカブト虫館

大野産業デザインセンター

Fun

Ono Industrial Design Center

Forest Beetle Museum

A facility
faopen only during summer vacation, wherevisitors can observe and buy diﬀerent kinds of beetles.
visit

Featuring a collection of workshops that focus on Ono
woodworking, saki-ori weaving, and pottery. A facility forcraft sales and experiences.

Open: 9:00am – 4:00pm (mid Jul – Aug, no closures)
Ope

Open: 9:00am – 5:00pm TEL: 0194-77-3202

Shopping

農産物直売所 ゆうきセンター

そば処 ウッディハウス
Eat

Farm Direct Yuki Center

道の駅おおの 食の館

Soba restaurant Woody House

Eat

Shoku no Yakata, Ono Roadside Station

Featuring fresh local vegetables and mountain products, as well
as locally produced foods.

A popular soba shop featuring the ﬂavorful Juwari Soba. Try
out the country-style set meals and handmade ice cream!

A restaurant featuring the locally sourced Akadori ramen,
as well as various other kinds of ramen and set meals.

Open: 9:00am – 6:00pm TEL: 0194-77-4379

Open: 11:00am – 4:30pm (last order)
TEL: 0194-77-3202

Open: 11:00am – 5:30pm (last order)
TEL: 0194-77-4379

bathing

おおの健康の湯Ono Kenko no Yu

Enjoy ultrasonic baths and herbal remedies, aswell as Finnish saunas, while taking in thesurrounding nature.
Open: 10:00am – 10:00pm (9:00pm Nov – Apr)
TEL: 0194-77-2717

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Mt. Kujihira
Hirono Makiba Observatory

Ono M
Milk Center
Green Hill Ono
Ono Industrial Design Center

Park Golf Course
ourrseOno Kenko no Yu

Soba restaurant
staurant Woody House

Experience Workshopp
Shoku no Yakata, Ono Roadsideoadside Station
Farm Direct Yuki Center
Ono Roadside Station

Hirono Guide Magazine

Ranch Workshop Experience

Ranch Fun in Hirono, Ono Campus$FUHDWLYßH[SHULHQFßOHÞEóWKßDUWLVDQíRà,FKLJHã9L÷DJß

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Fly high

Learn the art of craftsmanship from the artisans of Hitori Ichigei Village. For more information, contact Ono Campus (0194-77-3202).

木工体験

陶芸体験

裂き織り体験

Woodworking Experience

Pottery Experience

Saki-Ori Weaving Experience

竹とんぼづくり体験

From the Experts

Bamboo-copter Making Experience

Crafting experiences astaught by Ono artisans,including woodworking,saki-ori weaving, and pottery.
Kids can easily create theirown works as well!

Make your own coasters and spoons withguidance by the artisans of Ono Woodworking.
Price: 400 yen+Req. Time: ~40min

Enjoy freeform pottery sculpting by hand,or try out a potter’s wheel.
Price: 1000 yen+Req. Time: ~20min

A traditional Ono craft that makes use oof
old cloth torn into strips by weaving themthrough a loom into new products.
Price: 400 yen+Req. Time: ~20min

Make your own traditional bamboo-copter(or directly translated, "bamboo dragonﬂy"),and see how well you can get it to ﬂy!
Price: 400 yen+Req. Time: ~20min

大野パークゴルフ場
Fun

Ono Park Golf Course

Home to national competitions, and known as the largest park golf course throughout Honshu
ce an invigorating sport that's enjoya
able regardlessfeaturing 11 courses with 99 holes. Experienceenjoyableof age, among the nature of the plateau. Beginnerginner classes also held daily.
Open: 9:00am – 5:00pm, Apr – Nov (until 6:00pm
0pm May – Sept)
TEL: 0194-77-4389

t!

Nice sho

おおの日本一星空レストラン
EventsOno Japan Starry Sky Restaurant

Experience

ひろのまきば天文台

Hirono Makiba Observatory

An evenevent held at Hirono Makiba Observatory where visitors canenjoy a course meal while observing the starry sky. Held every
fall.

An observatory featuring a 51cm aperture reﬂecting
telescope. Extensive space-related commentary also
provided.

Open: 110:00am – 6:00pm (mon – sat)0194-53-5756 (Kuji Regional Tourism Council)
TEL: 019

Open: 1:00pm - 9:00pm every fri, sat, sun (temp. opening /closures also possible)
TEL: 0194-77-3377, 0194-77-3202

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The Starry Sky

Forest Beetle Museum

Stories of Hirono

Where's the best place in Japan to see the starry sky?
Animal Experience Center

Drone
VideosOno Regional Shared Ranch, which is home to the Hirono Makiba Observatory, was chosen as the place with thedarkest night sky providing for the best star-viewing conditions during the 2007 Winter General Observation by theStar Watching Network, sponsored by the Ministry of the Environment. The observatory is located at the highest
part of the hilly area, overlooking the Sanriku Geopark designated Ono Marine Terrace, and oﬀers visitors the
chance to enjoy a far-reaching panoramic night sky view. A dedicated outdoor observation site is also available forthose who want to bring their own telescopes.
Apart from the Starry Sky Restaurant, various other events also make use of the surrounding rich naturalenvironment, such as concerts and astronomy workshops, and the area sees many visitors including astronomy
enthusiasts. (This page's starlit photo was taken locally!)

05

06

Hirono Guide Magazine

Michinoku Coastal Trail, Hirono Area

Michinoku Coastal Trail, Hirono Area

To Hachinohe★

Surf Point
Kadonohama

ルートマップ

Trail Map

Stories of Hirono❶ Kadonohama Station❷ Hama no Torii

3-Hour Course❶ Kadonohama Station❸ Senninzuka❼ Taneichi Station
JR
HachinoheLine

4-Hour Course❽ Taneichi Shopping District❹ Taneichi High School

What is the Michinoku Coastal Trail?

Hiranai Station⓲ Rikuchu Yagi Station❺ Kawajiri Tsunami
Memorial Tower

3.5-Hour Course⓳ Kaneyama Shrine

Caution: high tide
Caution: falling rocks❻ Sea Urchin
Breeding Grounds

Nakano Shirataki Falls

The Michinoku Coastal Trail is Japan's longest path, spanning over 900km across the Paciﬁc coast, all the way from Hachinohe in Aomori
to Soma, in Fukushima. The Hirono section of the trail covers the town's entire coastline, and oﬀers a calm and relatively easy route thatcan be recommended for beginners. A journey awaits, oﬀering great scenery, soothing nature, and experiences of culture and warm
local life, along a path towards recovery from the earthquake.

❾ Museum of History
and Folklore⓫ Hirono Fisheries Center★

Surf Point
Taneichi⓬ Taneichi Seaside Park
(Taneichi Formation)⓭ Madoiwa Rock

(Taneichi Seaside Park (Taneichi Formation))
Tamagawa Station

Oyster Fossil Site

Trail Guide(Taneichi Seaside Park (Taneichi Formation))
JR
HachinoheLinezChoose a trail that matches yourabilities
Think of a plan that takes into accountyour physical ﬁtness, as well as theweather. Plan ahead where you'll beable to eat and rest, and don't forget
to check for any designated dangerous
areas, as well as evacuation sites.

⓯ Sea Urchin
Breeding Grounds⓮ Shukunohe Fishing Port

Shukunohe Station

zWear clothes similar to if you
were going mountain climbing
In addition to needing to walk along
naturally mountainous pathways, know ⓰ Ohama Railway
Crossingthat sudden weather changes can befrequent due to the movement of cool
164 216winds, even in the summer. To help
⓱ 1933 Tsunami
with such conditions, mountain-climbMonument
ing attire is recommended.
⓲ Rikuchu Yagi Station

zBring a trail map★

Surf Point
Ohama⓳ Kaneyama Shrine

Michinoku Coastal Trail maps areavailable. See below for how to getone.
http://tohoku.env.go.jp/mct/route/stock.html⓴ Tatsu no Kuchi
Seikokan Site

Rocky Outcrop

Use circuit path during high tide
Judge at your own risk

Uge Station★

Surf Point
Uge

Encounter seaside life along a coastal trail!

❽ Taneichi Shopping District❿ Sea Urchin Cultivation Center❼ Taneichi Station

種市海浜公園⓬ Taneichi Seaside ParkOne of Kita Sanriku's leading beaches. A recreational area with a large
parking lot, making for an easy place to going camping. Restrooms alsoavailable.

角の浜駅❶ Kadonohama Station
An unmanned station along the JR Hachinohe Line. Get oﬀ at
the 14th station, and enjoy Hachinohe Station's ocean view. The
northern gateway to Hirono.

金山神社⓳ Kaneyama Shrine
Get a view of Yagi Port from an elevated location. A place where visitors
can take in the landscape and life of a ﬁshing village.

浜の鳥居❷ Hama no Torii
A large torii gate, built facing the sea. In honor of the deity of thesea, it acts as a gateway for visitor's wishes towards seafaring
safety and bountiful ﬁsh hauls.

Nakano Kumano Shrine
Ono Marine Terrace
139

Kawasaki Steel
Kanegasawa Mining Site

Rikuchu Nakano Station
Nakano Shirataki Falls

Main Line
Detour

岩手県立種市高等学校
Caution: falling rocks

Gorilla RockUnpavedCaution Point

Use circuit path during high tide
Judge at your own risk

Sanriku Geopark
To Kuji❹ Iwate Prefectural Taneichi High School
A high school featuring a Marine Development Department,
where the Nanbu Diver tradition is passed down among
generations. Also used as a setting for the TV show, Amachan.

Hirono Guide Magazine

Michinoku Coastal Trail, Hirono Area

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Hirono is home to four major sites, including the Taneichi
Seaside Park (Taneichi Formation), the Ono Marine
Terrace, the Sea Urchin Breeding Grounds, and the
Kawasaki Steel Kanegasawa Mining Site. Explore an epic
land that tells tales of long ago.

清光館跡

Seikokan Site
The site of the Seikokan Inn, aplace where Yanagita Kunio,
known as the "father offolklore," for his work Tono
Monogatari (Tales of Tono),
stayed during his travels onfoot along the Sanriku Coast.

有家駅

Uge Station

Sites

Taneichi Seaside Park (Taneichi Formation)
The Taneichi Formation was formed around 85 million years ago, during
the Mesozoic Cretaceous Period. Consisting of sandstone deposits along
the coast, it provides a richly varied landscape with interesting
formations that have been eroded over time by the waves.

Sites

Sites

Madoiwa Rock

Oyster Fossil Site

Sites

Taneichi Seaside Park (Taneichi Formation)

Taneichi Seaside Park (Taneichi Formation)

Sea Urchin Breeding Grounds

A scenic location along the Taneichi
Seaside Park promenade, featuring arock formation carved by the waves tohave a hole like a window as its namesuggests (madoiwa meaning “windowrock” in Japanese).

Many fossilized oysters have beenfound throughout the rocky areas near
Madoiwa Rock, oﬀering a look into thekinds of vegetation that existed aroundthe time that the Taneichi Formation
came about.

Trenches were dug along the bedrock(visible during low tide) of the Taneichi
Formation, to draw in seawater andmake for an environment hospitable
to sea urchin growth.

Sites

Kawasaki Steel
Kanegasawa Mining Site

Long ago, tatara ironworking was
carried out using the iron sand deposits
found here along the seabed. Locatedin the Ono area.

Uge Station, newly built after its predecessor was washed away by thetsunami. A notebook within collects messages from travelers.

Sites
ゴリラ岩

Ono Marine Terrace

Gorilla RockThe rolling hills of Ono stretch over 300 meters above sea level,
produced by a rise in the area's seabed over 700,000 years ago.
Experience a breathtaking 360-degree panoramic view from thewide, ﬂat plateau. Known as the oldest marine terrace throughout thecountry.

A huge rock, reminiscent of thesilhouette of a gorilla, sits alonga rocky shore with a sprawlingrough landscape. Check it out if
you're in the area!

中野白滝

NakanoShirataki Falls
Get a view of Nakano Shirataki
Falls, a dynamic mountain stream
waterfall, from the suspension
bridge right outside Shirataki
Shrine.

Deep
HironoFeel the emotion of Hirono
Experience the emotion of Hirono as its people wave to the Tohoku Emotion
Restaurant Train running along the JR Hachinohe Line. This initiative is held as a way toexpress hospitality, as well as appreciation towards the JR Hachinohe Line, which
achieved a speedy recovery after the earthquake. Join in with the locals, and you'll besmiling in no time!

07

Hirono Guide Magazine

Taneichi Town Stroll

great
Tons oftastes!
seasonal

Taneichi Farm-Fresh Fureai Square
A farm-direct facility along Route 45, featuring a
restaurant that utilizes local ingredients, as well as shops
where visitors can ﬁnd snacks such as tofu-dengaku, andfresh seafood. A great place to stop by during a drive!
Open: 9:00am – 6:00pm, no closures (varies by shop)
TEL: 0194-65-3910

Taneichi FarmFresh Fureai Square

Taneichi

Town
StrollTake a relaxing walk out to the sea from JR Hachinohe Line
Taneichi Station. Meet local characters and shopkeepers,
and ﬁnd specialty products and food unique to Hirono.
Feel a nice sea breeze while taking a trip around town.

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Itagaki Pastry Shop

Marineside Spa

2 Taneichi

In front of Taneichi Station, Hirono's mascot and Nanbu
Diver, Dai-chan, welcomes visitors with a sea urchinin-hand. In addition to the station, Dai-chan can befound in three other places throughout town as well!

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shoppinAll kinds of things you might not usually see await
down this quaint old-fashioned shopping district.
Take a walk, and ﬁnd your own favorite spot
hidden among them!

Kuji Shop

Taneichi
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Taneichi Station Square
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Hirono Town Hall
Taneichi Oﬃce

NakajoLiquor Store

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Museum
3 Taneichi
of History and Folklore

Hamanasutei
KaminoRestaurant

4
Hirono Fisheries Center“Unique”

Tn Walkow

3Marineside Spa Taneichi
An inn boasting baths with an amazing view overlooking the Paciﬁc. Day spa facilities and restaurant alsoavailable.

Making it your own in Hirono!

Cultivation & Craft
Experiences

Taneichi Museum of History and Folklore
Featuring the history of Hirono, with a focus on materials
related to Nanbu Diver. Library also available.
Open: 9:00am – 6:00pm (5:00pm sat, sun) (closed wed,
holidays)
TEL: 0194-65-3943

Open: 5:00am – 9:00pm (day spa),
restaurant 11:00am – 8:30pm (last order)
TEL: 0194-65-5735

t fun
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"I didT

08

Vacation

Enjoy agriculture, forestry,and livestock related
experiences throughout
the Ono area. Enrich theenjoyment of your trip bycreating something you
can call your own.
Contact: 0194-77-3202 (Ono Campus)

RentalPrivate stays acceptedn Walkow

4Hirono Fisheries Center“Unique”

A tourism hub and seafood market, featuring a Product
Exhibition Section with products such as Ono woodworks
and processed foods, as well as a dining area for visitors toenjoy sea urchin bowls and other meals.
Open: 9:00am – 6:00pm (irregular closures)
TEL: 0194-65-5161

t fun
nce thaExperie it!" feeling!
"I didMaking it your own in Hirono!

Get your own place to stay, and take it easy as you enjoy
Hirono!

Capacity~120 people

Availability Year-round(For inquiries, contact Ono Campus)

WoodlandExperiences
A variety of programs for visitors to experiencewoodland life, and Hirono's rich nature.
Contact: 0194-66-2662 (Agripark Osawa)

Agriculture & Forestry Experiences
Dairy, apple harvesting, grain harvesting, grape picking,wild vegetables and mushroom collection, vegetable
planting and harvesting, rice farming, charcoal making,timber thinning, etc.
¿ Prices vary depending on time, number of people,
and content. Please contact us for further details.

Ice Cream Making

Soba Noodle Making

Fresh Vegetable Picking Experience[Location] Green Hill Ono [Capacity] 3 – 20 people[Time] 2hr [Price] 980 yen/person (incl. materials)[Location] Green Hill Ono [Capacity] 3 – 20 people[Time] 2hr [Price] 980 yen/person (incl. materials)[Availability] May – Oct [Time] 10:00am – 4:00pm[Capacity / Price] Depends on harvest, contact for moredetails

Tofu Making

Wreath & Woody Doll Making[Location] Mame Furin [Capacity] 10 – 20 people[Time] 2hr [Price] 980 yen/person (incl. materials)[Location] Green Hill Ono [Capacity] 3 – 10 people[Time] 2hr [Price] (per person, incl. materials) 2,500
yen (wreath), 1,000 yen (doll)Breadmaking[Location] Ono Bakery [Capacity] 3 – 20 people[Time] 2.5hr [Price] 980 yen/person (incl. materials)

Soba Noodle Making Experience[Capacity] 5 people+ [Price] 1,030 yen /person¾ reservation req. 1 week in advance

Yuba Making

Spring & Fall Climbing at Mt. Kujihira[Location] Minami Foods [Capacity] 3 – 20 people[Time] 2hr [Price] 980 yen/person (incl. materials)[Availability] Early Jun, early Sept (2 times/year)[Capacity] No limit [Time] Free
¾ apply within application period

Hirono Guide Magazine

Taneichi Town Stroll

Hey, what’sover here?

Ono

Ono Farm Direct Yuki Center

Town
StrollA farm-direct facility featuring fresh local
vegetables and mountain products. Part of Ono
Roadside Station—convenient for shoppers or
those looking to take a rest during a drive.
Snacks made with Yamabudo grapes and dairy
products, as well as other processed foods
available.

Ono's shopping district is lined with old-fashioned shops andhouses. Take a relaxing stroll through the area, experience thehistory and vintage townscape, grab a snack, and pop in to a
local eatery.

1

Yasaka Shrine

Yasaka ShrineAnold-fash
ioned
townscaperemains

Yume Akari Streetlamp

1

A warm streetlamp illuminating the shopping districtarea. This streetlamp is close to the lives of thosethroughout the Ono area, and lights the way for thoseon a stroll.

Kamimori RestaurantT

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The starting point of the Naruikazuchi Shrine
Reitaisai Festival ﬂoat parade. The accompanying
music throughout the Ono area is said to be similar
to that of the Hachinohe Sansha Taisai Festival.

Ono Farm Direct
Yuki Center

Open: 9:00am – 6:00pm TEL: 0194-77-4379
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Ono Shopping District

Nishi Ono Shop

Tairabune Shop

Hatabayashi RestaurantSSupermarket Ono
OOno El
Elementary School

Naruikazuchi Shrine

3

2 Ono Furusato Products Center
4 Yume Akari Streetlamp

Naruikazuchi Shrine

Ono Furusato Products Center
Hirono Town Hall Ono Oﬃce

Okusho Confectionary

A farm-direct facility located in the shopping district
that oﬀers local vegetables and fruits, confections, andalso has a dining area.
Open: 10:00am – 6:00pm TEL: 0194-77-3888

❷

❸

❹
❶

Workshop Tour❶ BreadA shrine known locally as the home of a raijin, or deity ofthunder. During the August 17th – 19th festival, events
such as a magniﬁcent display of mikoshi (portableshrines), children's parade, folk entertainment, and ﬂoat
procession are held. TEL: 0194-77-3528

Four workshops where locals make use of local
agricultural products can be found at Ono's Hitori
Ichigei Village, and what they make is sold at theOno Farm Direct Yuki Center, among other places.

❷ Soba Noodles❸ Tofu❹ Pickled Vegetables

Ono Bakery

Zakkoku Kogane

Mame Furin

Ajisaikan

With a focus on confections and breads made withgrains and rice ﬂour, this bakery aims to create gentle
tastes without the use of any additives.
TEL: 0194-77-5101

Back in the day, there was a grain-grinding mill in the
Ringo area. Now, they make and sell Ringo Soba here
using wheat made from within the prefecture, as well as
Hirono wheat ﬂour. TEL: 0194-77-2971

Featuring tofu varieties rich in ﬂavor, such as yosedofu
and momendofu, made with locally produced Nanbu
Shirome soybeans.
TEL: 0194-77-4120

Featuring pickled vegetables made with local ingredients,
as well as product exhibitions (business days only), andmore.
TEL: 0194-77-5838

09

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Hirono Guide Magazine

Sea urchin, sea squirts, and abalone

Sea Urchin

A must try! Fresh from the sea!

雲丹

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Stories of Hirono

Sea urchin that melts in your mouth—
produced in Taneichi, Hirono
Natural and plump Hirono sea urchin, raised on a plentiful
diet of high quality Sanriku kelp, with the Kitamurasaki
variety making up over 90% of those produced in Taneichi.

ch,Fresh, ri l!
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Fresh Sea Urchin Bowl

Grilled Sea UrchinE
Enjoy
freshness unique to the area—a richaand refreshing taste limited to the summer
season.
se

Enjoy the rich sweetness of seasonal
summer sea urchin year-round withgrilled and salted varieties.

Abalone)UHVâ鮑Ichigoni

Cuisine unique to the Sanriku coast, a place of plentiful sea urchin
and abalone. Also known as a sea urchin and abalone tomoni, thisdish oﬀers an abundant ﬂavor of the sea, and is often served at events
such as weddings in Kita Sanriku, and as a way to show hospitality.
Canned gifts also available.

Stories of Hirono

Natural Sanriku Abalone

Rare domestically produced natural abalone—a Hirono specialty. Fishermen dive into the
midwinter sea to deliver this catch, showing oﬀ a unique feature of Hirono's seafood industry.

Abalone Sashimi
Fresh and plump sashimi—recommended!
Soft yet chewy toshiro is also available.

Hirono Guide Magazine

Sea urchin, sea squirts, and abalone

海鞘

Sea Squirt

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Stories of Hirono

Plump natural sea squirts
One of the best features of Hirono's natural sea squirts is thatthey're gathered directly from the seabed by Nanbu Divers. Enjoy
plump sea squirts that have been packed full of nutrients during
their tumble around rough waters.

Plump and fuof ﬂavo llr!

Grill Sea Squirt
Fresh from the sea, or vinegared—
there are plenty of ways to enjoy sea
squirt, but grilled sea squirt brings
about that distinct seaside ﬂavor.

Sea Squirt Rice
Exquisite sea squirt ﬂavor mixed in withh rice.
Gift packs also available at Hamanasutei.
ei.

Sea Squirt Ramen
As a Hirono local specialty, this ramen is packed with sea squirts and oﬀers arefreshing salty ﬂavor and scent of the sea.

Where
to EatRestaurants Featuring Hirono Specialties
Shoku no Yakata, Ono Roadside Station 8-12-33 Ono, Hirono

Butter Grilled
AbaloneAbalone that gets soft and ﬂuﬀy whenheated. Enjoy the rich ﬂavors of the sea,
wrapped in the scent of butter.

TEL: 0194-77-4379

Woody House

58-12-30 Ono, Hirono

TEL: 0194-77-3202

Zakkoku Kogane

50-8-2 Ono, Hirono

TEL: 0194-77-2971

Agripark Osawa

69-16-1 Taneichi, Hirono

TEL: 0194-66-2662

Kiriya17-47-1 Taneichi, Hirono

TEL: 0194-65-2971

Taneichi Farm-Fresh Shoku no Yakata

32-95-1 Taneichi, Hirono

TEL: 0194-65-5200

Nakano23-25-109 Taneichi, Hirono TEL: 0194-65-2003

Hamanasutei

22-131-3 Taneichi, Hirono

TEL: 0194-65-2981

Kinoko no Eki

9-16-1 Nakano, Hirono

TEL: 0194-67-2121

Wadatsumi

32-65 Taneichi, Hirono

TEL: 0194-66-7667

Kamefuku

32-47 Taneichi, Hirono

TEL: 0194-65-5559¾ For sea urchin and abalone dishes, please contact in advance.

11

12

Hirono Gifts

Hirono Guide Magazine

Deep
HironoThe secret behind the beauty of Ono woodcrafts
is the use of the "half-split method," which cuts
logs to the length of their diameter. Artisans
carefully create each piece, using tochi,
keyaki, akamatsu, and other types of woodthat has aged over 100 years along theKitakami Mountains. The artisan's stamp
on the back stands as proof of theircommitment to quality.

大野木工

Ono Woodcrafts
Ono woodcrafts are handmade, one by one, withlocal materials—by locals and for locals. With adesign that utilizes beautiful wood grain, theproducts are known for their practicality due totheir safe and water-resistant resin coating.
Products for a variety of uses are available, such as
soup bowls, small bowls, trays, and more.
桑の葉Mulberry Leaves
Mulberry leaves local to Hirono, forhealthy everyday use. Have a drinkwith mulberry leaves, also known
as an "herb of Japan."

HironoBeautiful crafts and ﬂavorful specialty

山ぶどう

Yamabudo Grapes
Yamabudo Grapes, packed full ofpolyphenols and iron content.
Flavorful wines and juices available.

銘菓

Famous Confections

食用菊
ほうれんそうEdible Chrysanthemums

SpinachSpinach cultivated by the cool climate and summer
yamase winds, featuring excellent leaf quality andsweetness.

Fresh dried chrysanthemums. Bring
beautiful color and ﬂavor to boiled
dishes and tempura.
しいたけ

A variety of unique confections
named after famous places,such as the white beanpaste ﬁlled Nanbu Diver
Wafers, the chestnut andbean paste Madoiwa
Pie, and more.

Shiitake Mushrooms
Safe, high-quality Hirono shiitake. Plump
mushrooms with a strong ﬂavor.

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Designed to resemble a boat, the symbol of reconstruction throughout Hirono

A facility complex rich in variety

Hirono Fisheries Center “Unique”

Taneichi Farm-Fresh Fureai Square

A tourism hub and seafood market, featuring a
Product Exhibition Section with products such as
Ono woodworks and processed foods, as well as adining area for visitors to enjoy sea urchin bowls andother meals.

A farm-direct facility featuring a restaurant thatutilizes local ingredients, as well as shops wherevisitors can ﬁnd snacks such as tofu-dengaku, andfresh seafood.

Open: 9:00am – 6:00pm (irregular closures)
TEL: 0194-65-5161

Open: 9:00am – 6:00pm, no closures (varies by shop)
TEL: 0194-65-3910

Hirono Guide Magazine

Hirono Gifts

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いわて県北三大麺

Iwate Kenhoku
Sandaimen Noodles

パン

Bread
Ono Bakery featuresconfections and breads
made with grains andrice ﬂour, and aims tocreate gentle tastes
without the use of any
additives.

Roughly translated as the "Three Great
Noodles of Northern Iwate," the Iwate
Kenhoku Sandaimen are comprised of
Hirono spinach noodles, which are madewith local specialty spinach; as well as
noodles made with wild sesame and kelp
produced in northern Iwate.
豆腐

Tofu
Tofu rich in ﬂavor, made with locally produced
Nanbu Shirome soybeans. Tofu-dengaku is a
popular choice, and can be found at Mame
Furin, a tofu producer in Ono.

乳製品

そば

Excellent Ono
milk, meeting all
the requirements
for the healthy
growth of cows

Soba Noodles

Dairy Products

Ringo Soba, made with wheat
local to the prefecture, andHirono wheat ﬂour. The Ringo
area, which used to be home toa watermill, is well known for
production of soba noodles.

Ono's very own Yume Milk—
providing that freshly made ﬂavor
that dairy farmers drink at home,with a commitment to sterilization
methods. Popular yogurts andpudding also available.

Gifts

products—all available in Hirono
海産物・加工品

Seafood & Processed Products
Visitors to Hirono can enjoy a rich variety of seafood, such as the seasonal seaside tastes of freshsea urchins and sea squirts available directly from the Taneichi area, as well as great quality
seaweed, and even frozen, processed, and canned foods.

Deep
HironoProducing marine products is one of the major goals of
Hirono--a great example of which is the Sea Urchin
Breeding Grounds, an environment created to raise sea
urchins. We aim to deliver quality seafood to places allaround the country, while protecting the rich resourcesof the Sanriku sea, as well as unique traditional ﬁshingmethods such Nanbu Diver. We hope visitors canenjoy the seafood we strive to produce, fromnatural sea squirts in the summer, toabalone in the winter.

A hub for the Yuki ("organic" and "courageous") Village Movement

A place to relax and share the culture and food of Ono

Ono Farm Direct Yuki Center

Ono Furusato Products Center

A farm-direct facility featuring fresh local vegetables
and mountain products. Part of Ono Roadside
Station—convenient for shoppers or those looking
to take a rest during a drive.

A farm-direct facility in the shopping district,featuring local vegetables, fruits, and confections,as well as a restaurant serving the ever-popular
local specialty, hittsumi.

Open: 9:00am – 6:00pm
TEL: 0194-77-4379

Open: 10:00am – 6:00pm (no closures)
TEL: 0194-77-3888

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Hirono Guide Magazine

Seasons of Hirono, Events, Folk Entertainment

Kita Ou Nanyadoyara Dance Festival

Taneichi Sea Urchin Festival

Nanyadoyara, also known as the oldest form of
Bon Odori dance, has been passed down from theonce Nanbu Clan owned territories throughout
Iwate, Aomori and Akita. In addition to Gaito
Nagashi, Nanyadoyara performers from all overalso meet to participate in the contest.
When: Aug 18 (yearly)
Venue: Downtown Ono / Ono Elementary School

Seasonsof
HironoA festival jam-packed with shelled Taneichi sea
urchin sales, fresh sea urchin bowl making,shelling experiences, seafood sales include sea
squirts, sea urchin mochi throwing w/ prizes,
folk entertainment, concerts, and more!
When: Mid Jul
Venue: Taneichi Seaside Park Area

Events and Festivals

Ono Campus Hitori Ichigei Exchange Festival

Taneichi Summer Festival

An event that people of all ages can enjoy, including craft
experiences, walkway stalls, performing arts exchanges,
mochi throwing, and more.
When: Early May Venue: Ono Campus

With ﬂoats, mikoshi (portable shrine) parades, Nanyadoyara
dancing, local entertainment, and more—Taneichi is ﬁlledwith festival spirit.
When: Early Aug Venue: Taneichi Station Square / Downtown

Seaside Fireworks Display

Hirono Agricultural Festival

Mt. Kujihira Opening

Naruikazuchi Shrine Reitaisai Festival

An immersive display of ﬁreworks, launched from Taneichi
Seaside Park. See the fantastic lights as they reﬂect oﬀ
the surface of the sea.
When: Late Jul Venue: Taneichi Seaside Park Area

A huge fall event featuring local Kuroge Wagyu beef, mochi
throwing, specialty product sales, shiitake mushroom
cultivation experiences, and more.
When: Late Oct Venue: Ono Campus

Bustling with shrine horse processions, mochi throwing,
local entertainment, and more.
When: 1st Sun of June, yearly
Venue: Mt. Kujihira Summit Square, etc.

A festival with a history dating back to the Keio era,featuring mikoshi (portable shrines) and ﬂoats that bringbrilliant sights the Ono summer.
When: Aug 17 - 19 (yearly) Venue: Downtown Ono

 August

Hirono Events Calendar

Early
Taneichi Summer Festival
17th – 19th, yearly Naruikazuchi Shrine Reitaisai Festival
18th, yearly
Kita Ou Nanyadoyara Dance Festival

 May
Early
Early
2nd Sun, yearly

Ono Campus Hitori Ichigei Exchange Festival
Agripark Osawa Spring Thanksgiving Festival
Okaya Inari Shrine Reitaisai Festival
Mt. Kujihira Opening
Hamanasu Marathon

Early
Mid
Mid

[Venue] Agripark Osawa[Venue] Okaya Inari Shrine[Venue] Mt. Kujihira Summit Square, etc.
[Venue] Taneichi Seaside Park Area

 July
Mid
Late
Late

Taneichi Sea Urchin Festival
Seaside Fireworks Display
Hirono Beach Soccer Festival[Venue] Downtown Ono[Venue] Downtown Ono / Ono Elementary School September[Venue] Ono Campus

 June
1st Sun, yearly
Late[Venue] Taneichi Station Square / Downtown[Venue] Taneichi Seaside Park Area

Kujihira Fall Festival
Hirono Tourism Cup Surﬁng Competition
Livestock Festival[Venue] Mt. Kujihira Summit Square, etc.
[Venue] Ugehama Coast[Venue] Ono Regional Shared Ranch October
Early
Late
Late

Hirono Ekiden[Venue] Ono Special Course
Hirono Agricultural Festival[Venue] Ono Campus
Agripark Osawa Harvest Thanksgiving Festival [Venue] Agripark Osawa[Venue] Taneichi Seaside Park November[Venue] Taneichi Seaside Park

Early

Hirono Cultural Festival[Venue] Taneichi Area / Town Cultural Center, Ono Area / Ono Gymnasium

Town Intangible Folk Cultural Asset

Local Performing Arts

【和座神楽】【瀧澤鶏舞】【おおの駒踊り】【角浜駒踊り】

Waza Kagura

Takisawa Keimai

Ono Koma Odori

Kadonohama Koma Odori

Formally known as Hachiryu Gongen Waza Kagura, it's also known
as Nimangoku Gongen, and is one of the Yamabushi Kagura dances.
The dance is said to be dedicated to the Hachiryu Gongen, when at
the beginning of the Edo period, the ancestors of the Taneichifamily, who made pilgrimages around the country, achieved theircertiﬁcation as yamabushi, or mountain monks, in Kuji, Ibaraki.

One theory claims that its origins come from the legend of
Amaterasu Omikami, while another asserts that it derives fromthe mourning of the spirits of parents who were abandonedin the mountains. As a kind of Buddhist visualization, theperformance is danced during the memorial service portionof the Bon Festival.

Hobby horses, or sticks with a toy horse head at the end, were
popular among children during the Edo period, and it's said
that this dance began in Ono with the introduction of thiscustom. It's also said to be the origin of the Koma Odori dancefound throughout parts of Iwate and southern Hokkaido.

This dance is said to have its origins in an event in which
participants would gather horses that were kept freely in thewild once they turned two years old. Two types of the danceexist—Koma Odori, featuring twelve boys dancing in theform of a horseback rider; and Bomai, which features
stick-wielding dancers.

Hirono Guide Magazine

Hirono Map, Campgrounds, Accommodations

15

To Hachinohe
Kadonohama
Station

o
aid
kk
Ho
To

Okutsugaru Imabetsu

Taneichi High School
Aomori

Hiranai Station

Taneichi Station

Cecilia Hall

Hironoori

Ra

Sea Urchin Breeding Grounds

Teletrack Taneichi

Hachinohe
IC

ilw
ay

Taneichi Farm-Fresh
Fureai Square

Kawajiri River

Misawa Airport

Hachinohe

395

Ao
m

Hirono Town Hall Taneichi Oﬃce
Taneichi Museum of History and Folklore
Hirono Fisheries Center “Unique”
Taneichi Seaside Park
Madoiwa RockIchinohe IC
Ashiro JCT

IGR
GalaxyRailwayMorioka IC

Akita

Karumai IC
Kunohe IC

Kuji

281

45

106

Takisawa Otaki Falls

Morioka

Ocean View
Stadium

Taneichi Castle Site

MiyakoIwate Hanamaki
AirportHanamaki

Kitakami
Tamagawa Station

Agripark Osawa

20

Ichinoseki

269
Waza River

Yamato no Oka
Forest Park▲

Shukunohe Station

Ohama River

Mt. Kujihira45

Oya Onsen

Kujihiradake
Campgrounds

Tohok
Tohoku EXPYu
Tohoku Shinkans
Main L enine

Nosouke Pass

Highway
Okaya Inari Shrine
Rikuchu Yagi
StationHachinohe~40minKuji

164

Morioka

Mame Furin

Hachinohe
Hirono Ranch

11

TaneichiOﬃce~2hr 15min~40min~30minKuji

Uge Station~30minMorioka

Ono
Oﬃce

~2hr

Expressway (Tohoku EXPY – Hachinohe EXPY)
139
Ringo Elementary School
Zakkoku Kogane

Ohirume Shrine

Naruikazuchi Shrine

395

Kunohe IC
Hachinohe IC

Hirono Makiba Observatory
Ono Furusato
Products Center

Hirono Town Hall
Ono Oﬃce

Akaishi Pass

Karumai IC

Uge River11
Ono Elementary School

NakanoBranch Oﬃce

Rikuchu Nakano
StationOno High School

Nakano Shirataki Falls

Karumai IC
Kunohe IC

Ono Campus
Ono Roadside Station
Kawasaki Steel
Kanegasawa Mining Site

395

TaneichiOﬃce~40minAjisaikan~30minOno
Oﬃce~40min

JR Tohoku Shinkansen – JR Hachinohe Line
Samuraihama
Station

Koge River

153
395

45

Ono Dam

JR TokyoStation~3hr

JR Hachinohe
Station

JR Hachinohe
Station~1hr – 1hr 30min

JR Hachinohe Line
Taneichi Station

Flights (EXPY priority)

Ono Bakery(Former Mizusawa Elementary School)

292~60minOno Regional Shared Ranch
Ono Milk Center
Green Hill Ono

Industrial
Design Center~50minTo KujiAccommodations

MisawaAirport~1hr 15min drive

TaneichiOﬃce

Iwate Hanamaki
Airport~2hr 30min drive

TaneichiOﬃce

Campgrounds
Kujihiradake Campgrounds
Located near the summit of Mt. Kujihira, thearea's beautiful azaleas are popular in earlysummer. See Mt. Iwate, the Hakkoda Mountains,
and the Paciﬁc from the observation deck.

Agripark Osawa

Marineside Spa Taneichi

Peaceful accommodations surrounded by a rural landscape,boasting rooms with a homely atmosphere, and local cuisine.

An inn overlooking the Paciﬁc, as well as the Sanriku Geopark
Sea Urchin Breeding Grounds. Take a dip while watching thesunrise from the outlook bath.

Open: 9:00am – 10:00pm (no closures)
TEL: 0194-66-2662
Price: 7,710 yen+ (1 night, 2 meals) (main building, 2 – 3 people
per room) / Day Spa: 410 yen (adults), 210 yen (elem. students),
free (babies)
Access: Take Agripark Bus from JR Hachinohe Line Taneichi
Station / ~35min drive from Hachinohe EXPY Karumai IC

Open: 5:00am – 10:00pm (no closures)
TEL: 0194-65-5735
Price: 5,500 yen+ (1 night, 1 meal) (2+ people per room) / Day
Spa: 450 yen (adults), 220 yen (elem. students), free (babies)
Access: ~5min walk from JR Hachinohe Line Taneichi Station/ ~55min drive from Hachinohe EXPY Karumai IC

Kitchen, restroom, tent site, camper site
Open: May – mid Nov Price: Free
Access: ~45min drive from Hachinohe EXPY
Karumai IC
Contact: Hirono Regional Promotion Section(0194-77-2111)

Taneichi Seaside Park Campgrounds
Featuring space for over 70 tents, adjacent to
the white sprawling sands and gentle wavesof the Taneichi Seaside Park.
Kitchen, restroom
Open: May – Oct Parking lot: 200 vehicles(free) Price: 1,000 yen per 1 tent, hot water
shower available (fee charged) Access: ~55min
drive from Hachinohe EXPY Karumai IC
Contact: Hirono Fisheries & Commerce
Section (0194-65-5916)

Yamato no Oka Forest Park Campgrounds

Oya Onsen

Green Hill Ono

A spa facility utilizing what has been known as "miracle water,"which is even said to taste great, since the early Showa era.
Public baths loved by the locals.

Refresh your mind and body with sprawling green hills andchirping birds. Four accessible Western-style rooms, as wellas nine Japanese-style rooms available.

Open: 9:00am – 9:00pm (no closures)
TEL: 0194-66-2502
Price: 5,750 yen+ (1 night, 2 meals) / Day Spa: 350 yen (adults),
100 yen (elem. students), 70 yen (babies)
Access: Take Oya Onsen Bus from JR Hachinohe Line Taneichi
Station / ~50min drive from Hachinohe EXPY Karumai IC

Open: 10:00am – 10:00pm (no closures) TEL: 0194-77-2266
Price: 7,620 yen+ (1 night, 2 meals) (3 people per room) / Day
Spa: 410 yen (adults), 210 yen (elem. students), free (babies)
Access: Take Ono Campus Northern Iwate Bus from JR
Hachinohe Line Kuji Station / ~40min drive from Hachinohe
EXPY Karumai IC

Located along Mt. Kujihira, overlooking the Paciﬁc.
Enjoy a comfortable stay outdoors at a fully
equipped and well-maintained campground.
Admin building, kitchen, hot water shower (free),
restroom, kids playground
Open: May – Oct Price: (all tax excl.) 700 yen per
1 campsite, 500 yen per 1 open space, 1,500 yen per
1 auto section Access: ~45min drive from Hachinohe
EXPY Karumai IC Contact: Hirono Fisheries &Commerce Section (0194-65-5916)

To a breathtaking place!

Hirono,
Iwate

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Taneichi Oﬃce

23-27 Taneichi, Hirono, Kunohe, Iwate 028-7995 TEL: 0194-65-2111

Ono Oﬃce

8-47-2 Ono, Hirono, Kunohe, Iwate 028-8802

Nakano Branch Oﬃce 5-62 Nakano, Hirono, Kunohe, Iwate 028-79062

TEL: 0194-77-2111
TEL: 0194-67-2111

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