w w w.v i e t n a m . t r a v e lVietnamtourismresources

w w w.v i e t n a m . t r a v e lContents
Introduction

3Terms of use

4Videos

5

Photography

6Booklets

7

Research

8

Infographics

9Wallpapers

102

w w w.v i e t n a m . t r a v e l

Introduction
Vietnam’s Tourism Advisory Board (TAB) is pleased to provide high-quality
marketing materials to support travel businesses and DMOs in the promotion ofVietnam and Vietnamese destinations to international travellers.
We have created this document to provide access to assets that can be used inmarketing materials to strengthen the brand of Vietnam and inspire tourists.
All content, images and stories provided in this booklet are fully copyrighted andowned by TAB and may only be used for non-commercial purposes,
following the guidelines below.

3w w w.v i e t n a m . t r a v e l

4Terms of Use
The content created by TAB and provided via links in this booklet may not be edited
or modified in any way before publishing by third parties. Addition of logos, editing ofphotos or videos, or changes of any kind are not allowed. Videos must be published orscreened in full until the end.
Websites republishing any content created by TAB are required to provide a backlink
to vietnam.travel with a prominent placement in the article or page.
Social media accounts republishing any content created by TAB are required to tag
the official account of Vietnam tourism: @vietnamtourismboard - in the post.
All images must credit the photographer.
Webpages publishing the content provided here must include credit in this format:
Video / Photo © www.vietnam.travel (hyperlink to homepage)
Social media pages publishing the content provided here must include credit inthis format:
Video / Photo © @vietnamtourismboard (tag official page)
Please note that articles, copy and images on the vietnam.travel website are fully
copyright protected. Articles and images may not be republished in any form without
written permission from the editor.
Any violation of these guidelines may result in legal action or charges from thecontent creators.

w w w.v i e t n a m . t r a v e l

Videos
The watermarked videos at the links below may be screened at events or uploaded
and republished on the internet following the guidelines in the ‘Terms of Use.’
The #MyVietnam video series is a chance for travellers to see Vietnam through theeyes of the people who call it home. Here, Vietnamese from north to south sharepersonal stories and favourite moments from their cities.
The #VietnamNOW video series is a celebration of Vietnam’s journey from past topresent. From rice paddies, banh mi and conical hats, to all the exciting, world-classexperiences that are available for travellers in the country now.

My Vietnam

VietnamNOW

Vietnamese Home Recipes

Crafts of Vietnam

5w w w.v i e t n a m . t r a v e l

6Images
TAB has prepared two public image libraries for the promotion of Vietnam. Images atthe links below may be used for marketing Vietnam and its destinations following theguidelines in the ‘Terms of Use.’ Photographer credit is required for each picture.

Vietnam gallery by Aaron Joel SantosVietnam gallery by Christian Berg

w w w.v i e t n a m . t r a v e l7Booklets
The booklets at the links below may be uploaded and published to the Internet, ordownloaded and printed following the guidelines in the ‘Terms of Use.’ These booklets
include a guide for first-time travellers to Vietnam with a clear first level of introduction to the country and basic insight on travelling in Vietnam; five classic home-cooked
dishes for travellers to recreate, with step-by-step videos and an accompanying recipe
booklet; a sustainable travel guide created together with the Swiss Sustainable
Tourism Programme (SSTP) featuring tangible trip ideas for responsible travellers;and a set of hand-drawn colouring sheets inspired by Vietnam.

Beginner’s Guide to VietnamNOW

Vietnam Colouring Pages

Vietnamese Home Cooking

Green Travel Guidew w w.v i e t n a m . t r a v e l

8Research
TAB together with World University Services of Canada (WUSC) has conducted research on travellers in Vietnam’s target markets. TAB makes this research available tothe travel industry for the purposes of better understanding each market and how toattract high-quality travellers to Vietnam. Please provide a backlink to vietnam.travel
when republishing or quoting these surveys online.

Market Profiles in English

Market Profiles in Vietnamesew w w.v i e t n a m . t r a v e l

9Infographics
The infographic sets below may be uploaded and published to the Internet, ordownloaded and printed following the guidelines in the ‘Terms of Use.’ Please be sure
to tag @vietnamtourismboard if publishing on social media platforms.

Foodie maps

Covid-19 graphics

Food of Vietnam

Green travel

w w w.v i e t n a m . t r a v e l

10Wallpapers
To inspire travels to Vietnam, TAB has created mobile wallpapers and a set of Zoom
backgrounds. These graphics are free to reuse and republish.

Mobile Wallpapers

Zoom Backgrounds

w w w.v i e t n a m . t r a v e l11