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Awards Entry

2016 Asia-pacific ConferenceTo create an international city that is born from thelocal companies positive change!
JCI JAPAN
Best Local Corporate Social Responsibility (CSR)
Program

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Best Local Corporate Social Responsibility (CSR) Program
NOM Information
National Organization: JCI JAPAN
Shigenari Yamamoto
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization: JCI Tokyo
President: Shujiro Nakahara
President Email: s.n.540529@gmail.com

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Basic Information
Duration : From 08/08/2015 To 11/14/2015
Staff : 137
Ota ward
Local organizations
Sponsors :Local companies
Etc.
Budget : 2,750 USD
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:About 1,020,000 People who belong to around 8,500 corporations andWho is benefited ?:are residents in Ota ward.
Objective : JCI TOKYO has a goal that Ota ward, which is designated as the special
zone for Asian headquarters, becomes an international city, which helps
the residents to maximize the effect of interdependency on their talents
and characters without intense conflicts in terms of culture and a sense ofvalues.
JCI TOKYO believe that local enterprises make efforts in regard tomaintain universal value based on the universal declaration of humanrights (1948), furthermore, share feasible “specific next actions”.
1. This project makes the local companies, their workers, andresidents in Ota ward realize that they are also residents of theinternational community.
2. With the awareness of members of international community, thoseare supposed to take part in building future society on diversity.
3. We assure an effectiveness showing concrete next actions of thelocal enterprises grounded on their social accountabilities.
4. The activities of local companies on the corporate social
responsibility (CSR) lead actualization of the society with diversity,
therefore their ones positively impact their international businessones because of an increase of an active citizenry.
5. With positive change of local corporates, JCI TOKYO goes up theactive citizens and construct the global networks.
Tokyo Metropolis conducts the following projects; a menu of tax
incentives, deregulation, and administrative and financial support is
prepared for foreign companies advancing operations to the special zone
for the first time. A one-stop consultation desk providing assistance in the
English language has also been established to allow foreign companies
to conduct business smoothly in the special zone and so that employees
and their families can feel reassured about living in Japan. Other
measures include multi-language dissemination of information, provisionof offices with high performance and functions, which are resilient against
disasters, and the preparation of a comfortable business and living
environment for foreigners.
Overview : JCI TOKYO and local business organizations in Ota ward carried out the
project of the base of international exchange, Ota, for local enterprises,with cooperation of local administrations and educational institutes.
1. JCI TOKYO decides that Ota ward is an object of the project
because of the presence of the Tokyo international airport and the
Ota committee has charge of it.
Ota ward has the Tokyo international airport (Haneda airport)internationalized again as a capacity of the airport in 2010. It is a
hub airport in japan and the second busiest one in Asia, which has
about 75,000,000 passengers and 4 runways.
A part of Ota ward has been designated as the national strategic
special zone and the special zone for Asian headquarters, inaddition, a menu of tax incentives, deregulation, and administrativeand financial support is prepared for foreign companies.
2. JCI TOKYO and local business organizations in Ota ward
conducted the project of the base of international exchange, Ota.

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3. We aimed that about 1,020,000 people who belong to around 8500
corporations and are residents in Ota ward could realize that thoseare also members of the international community. Moreover,advised analysis of professionals, we will have a lecture “possibilityof international city with diversity” for those.
4. We will hold a discussion session for representatives of the local
enterprises and educational institutes in order that we formulate
specific actions for corporates which follows our goal “actualizationof the international city with diversity”.
5. We will announce a result of review based on a perspective of
CSR, of the past projects aimed for internationalization of city in
1996 and 2010 in order to analyze transition of CSR with thetimes.
6. We will gather opinions from the forum and make a proposal with awritten paper for stakeholders and local companies in order todirect actual next actions to them.
7. We will approach to the media on process and the proposal inorder to expand to locals.
Results : JCI TOKYO encouraged that the local companies and locals have senses
of members of international community. In addition, we showed theconcrete actions based on the CSR for local corporations in order to help
the residents to maximize the effect of interdependency on their talents
and characters without intense conflicts in terms of culture and a sense ofvalues.
[Analysis]
The study shows that Ota ward has an enough potential to become aninternational city with diversity and enhance international consciousnessof local enterprises and citizens.
In the discussion, local workers who are in the same boat agreed with
opinions of those representatives and 94% of them supported the next
actions of local companies.
The study in 1996 and 2010 shows that support firms had social
responsible roles, which is local social development.
We gathered opinions from the forum and made a proposal with a written
paper for stakeholders and local companies and directed actual next
actions to them in order to achieve the goal.
[THE LOCAL SUPPORT BUSINESS GROUPS]
Organizations (the Tokyo chamber of commerce and industry, Ota
branch / 3 business organizations in Ota, 4 industrial associations.)
8500 companies which belong to each organization.
65 local business leaders who took part in the event.
[EVALUATIONS OF THE LECTURES AND THE DISCUSSIONS BY
THE PARTICIPANTS]
The measurement of the lecture
I understand 84% I do not do 8% neither 8%
The measurement of the next actions
I understand: 94%, I do not do: 6%comments from the participants:
I understand the pros and cons of the area of the international airport
adjacencies.
I understand the effectiveness of the special zone for Asian headquarters.
I feel that a process of achieving the international city requires diversity.
I think that the administrations should invest a suitable infrastructure forthe international city.
I recognize the importance of CSR.
I cannot understand the contents because it is too difficult for me.
[THE RESULT OF THE STUDY OF THE PAST EVENTS ON A CSRPERSPECTIVE.]
At the project in 1996, we took pictures of a word formed by a group of
standing people at the runway in order to make children feel
memberships of the international city. We, it was mainly funded by local

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companies for youth development.
The project in 2010 held the forum that introduced the business leaders
to techniques of seizing business chances. The former governor of Tokyo
mainly had a keynote speech and Japan airport terminal co., ltd assisted
it. It had a local community development perspective.
[We submitted the proposals to the below associatedorganizations.]
1. The ministry of land, infrastructure, transport and tourism(mlit)
2. Tokyo metropolis
3. Ota ward
4. 8500 members of the local business groups
5. About 1,020,000 people who belong to around 8500 corporations
and are residents in Ota ward through Facebook (the numbers of
the internet accesses are about 11,000.)[Beyond expectations on the result]
The local administration enacted the “min-paku” regulation on December
2015. The local business organizations were asked opinions in terms ofpolicies for cultures and lives of foreign visitors.
The “min-paku” regulation is Ota ward new regulation is out of the hotel
and ryokan management law and for lodging house owners in thenational strategic special zone, who target foreign visitors. Originally,
Japan has strict law that restricts conditions of accommodations when
hotel owners provide service to visitors.
Actions Taken : From January to May in 2015
1. Old boy’s network of JCI TOKYO started verified the past project
for expansion of the airport to compare to the current situation.
2. The members of our organization took part in the inhabitant of award meeting which discussed New Airport Line (kama-kama line),
new Haneda airport line in Ota ward, and studied the traffic
infrastructure of the international city.
3. Our project was supported by Ota ward.
4. We exchanged opinions with 8 local business groups in terms of
multicultural coexistence society and CSR.
5. We asked analysis of potential of the achievement of international
city with diversity to Naohiko Hibino, an associate professor at thenational graduate institute for policy studies.
6. We and the local groups selected the lecture based on the Hibino
analysis and the discussion by the representatives of the groups.
From June to July in 2015
1. We greatly informed our event to public in order to mobilize
people.
August in 2015
1. We had the event supported by the local business groups.
2. We proposed the next actions of the local enterprises that theforum decided.
From September to November in 2015
1. We submitted the proposal to mlit, Tokyo metropolis, Ota ward,
and local business organizations.
2. Through the internet, we disclosed the proposal to citizens who
had not attended the lecture and the discussion.
Recommendations : We directed about 1,020,000 people who belong to around 8500
corporations and are residents in Ota ward to “the next step “in order toachieve international city with diversity. For the coming globalization, thelocal companies became foundation stones for active citizen.
We conclude that the questionnaire and reactions of the administration
showed that distribution of the proposal papers to business leadershelped us to achieve almost our goal.

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1. JCI TOKYO and the local business leaders showed the next step
“to the local companies in order to achieve international city withdiversity, therefore we encouraged positive change of them.
2. The local educational institutions also took part in the discussion,for that reason, we approached the younger generation.
3. The local panelists who are the representatives of the local
business firms caught the locals’ attentions in terms ofperspectives of “the concrete next steps” for achieving local
companies’ CSR.
4. The project on CSR of local enterprises has no borders; hence, it
could expand around the globe.
[A point which we could not accomplish]
We succeeded to directly stimulate the administration of the local
business groups to change their sense of membership of international
community; however, we juts indirectly encouraged the rest of them to do
so.
[The reason which we could not do]
We failed to advocate our project goal and spirit to the all companies.
[Remedial measures]
In order to increase companies and citizenry that have higher
consciousness of human right at the international level, we have thebelow improvement plans.
1. For local corporations, we provide opportunities international
exchanges through hands-on experiences, which could stimulate
the administration of the local business groups to change theirsense of membership of international community.
2. We encouraged the local business organizations to work out the
project by themselves.
As a result, the local business organizations directly stimulate themembers of them and also studied the impact of their CSR on thelocal society.
3. (positive change) The affiliated companies could also enhance
local communications with their workers and families. in addition,
they could contribute to social movement of achievement ofinternational city with diversity.
4. We strengthen cooperation with the administrations and the local
business groups.
We could assure an effectiveness thank to boost cooperation withthem along with execution of CSR showed by the proposal.

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Award Category criteria
Objectives, Planning, Finance and Execution

What were the The objective of JCI TOKYO is to let Ota ward which
objectives of this will be designated as an Asian Headquarter ward
program?

become a metropolitan city with the environment underwhich ability and personality of residents are brought
into full play without any collisions due to differencesin cultures or values.
JCI TOKYO and local economic associations eachserve as leaders of the local community and as global
networkers, improve citizens’ awareness of humanrights, and take a lead to let Ota ward to be thecosmopolitan city which allows diversity.

How does this [Impact]
program align to JCI TOKYO indicated a means of realization of thethe JCI Plan of
metropolitan city allowing diversity to local companies
Action?

(moreover, resident workers and citizens.)
The local companies put the means which JCI TOKYO
have indicated into effect and fulfill the responsibility
for society so that it leads to sustainable movement
which makes local area be activated.
[Collaborate]
JCI TOKYO put this program into effect with thesupport of a regional economic organization, polity,
educational institution and so on. By cooperation, JCI
TOKYO had the movement which strengthens themutual acts.
[Connect]
JCI TOKYO is possible to connect the companies andcitizens that make up the region with world community
by targeting change the region into the metropolitan
city through the program. JCI TOKYO is possible not
only to connect with a regional economic organization,
but also to continue to further amplify the cooperationof partners.

Was the budget an The budget of the project has been an effective guideeffective guide for for the financial management of the project. There was
the financial
no expense other than budgeted and, in addition, wemanagement of
the project? were able to reduce expenses as follows.

1. Cut meeting room fees by the cooperation of
local economic associations.
2. Cut the fees of analyses and lectures by thecooperation of administrations, ward conferencesand educational institutions in the communities.
3. Made handouts free of charge by the corporationof groups and companies.

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4. Kept public relations expenses for recruiting newmembers low by asking the local economic
associations which we supported to invite theirmember companies to join.
How does this [JCI mission]
project advance JCI TOKYO has given local companies mainly with
the JCI Mission
young employees the chances to challenge international
and Vision?

activities which they cannot experience in their normal
daily works. Taking advantage of those chances, local
companies and citizens actively participate ininternational activities and promote their positivechanges by utilizing the opportunity of approaching thechange to the metropolitan city.
[JCI vision]
JCI TOKYO has given local companies and citizens
international opportunities and extended global
networks. In order that Ota ward be the metropolitan
city which allows diversity in the future, JCI TOKYO
has shown “the next concrete actions” that each one
should carry out, spread the actions widely, and also
become a global networker to improve the awareness ofthat all the people are the members of international
community.

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Award Category criteria
Community Impact

How did the Local Measuring the effects of lectures and discussions at
Organization forums.
measurecommunity impact
1. The number of the local economic associations
for this project?

which we supported.
Verified whether they have sent out the
information of lectures and discussions at eventsto the member companies (over 8,500
companies.)

2. Positive change in participants in the forums
Verified by researching and analyzing the levelof understanding of lectures.
Measuring the effects through communications
when submitting the proposal.
3. The amount of access to the SNS reporting the
proposal
Verified the amount of access to the SNS withthe proposal for measuring the level of public
interest in the results of the project.
4. Interviews
Interviewed with local economic association
officers regarding their opinion about
internationalization when we submitted the
proposal.
Describe the actual In November 2015, Ota Ward opened a web site forcommunity impact foreign visitors in their native languages. In December
produced by this2015, Ota Ward also legislated a local law for private
project.

apartments to be used as vacation rentals ahead of otherareas in Japan (followed by Osaka in January 2016.)[The measured effect of the project to local
communities]
1. The number of the supporters of local economic
associations
All the associations we supported distributed theinformation of the project and proposal. As aresult, Ota branch of Tokyo chamber ofcommerce, one of our supporters, has established“Ota’s Future Vision Committee” in April 2016
in which young economic workers discuss about
how local industries should be in an international
city.

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2. The amount of access to the SNS reporting the
proposal
There were approximately 11,000 accesses to the
Facebook page reporting the proposal, which tells
us that it has got much interest. This means thatthe proposal affected lots of active citizens inlocal societies.
3. The answers to questionnaires to participants inthe project
The levels of understanding of lectures on “thepossibility of realizing the metropolitan city
allowing diversity.”- 84% could understand, 8 % could notunderstand, 8% were others.
The level of understanding of “the next action
local companies should take for fulfilling social
responsibilities.”- 94% could understand, 6% could not understand4. Interviews
We submitted the proposal to interviewees andthey promised us continuous cooperation.

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Award Category criteria

3

Alignment to One or More of the Ten Principles through Concrete
Measures

Which of the ten Among the ten principles of CSR, JCI TOKYO
principles of CSR targeted Principle 1, 2, 4, and 6.
did this projecttarget?

Principle 1. “Companies support and respect the humanrights protection declared internationally.”
Principle 2. “Assure of not assisting a violation ofhuman rights. “Principle 4. “Support the abolition of all types of forcedlabor.”
Principle 6. “Support the abolition of discrimination in
employment and occupation”
The objective of JCI TOKYO is to let Ota ward which
will be designated as an Asian Headquarter ward
become a metropolitan city with the environment whereability and personality of residents are brought into fullplay without any collisions due to differences incultures or values.
JCI TOKYO considers that corporate social
responsibilities are put into practice and also
accelerated by that local companies allow diversity of
how citizens work and act and promote diversificationby the project.

How did this JCI TOKYO considers “the environment under which
project contribute ability and personality of residents are brought into fullto the promotion orplay” is created by local companies implementing CSR
implementation of
the ten principles principles 1, 2, 4, and 6.
of CSR?

1. [Informed that CSR principles 1, 2, 4, and 6 are
possible for local companies to implement.
(Promotion)]
JCI TOKYO and local economic associations
lectured on “The possibility of realizing themetropolitan city allowing diversity” based on
the analyses by experts.

2. [Discussed concrete actions for local companies
implement CSR principles 1, 2, 4, and 6(Promotion)]
JCI TOKYO and local economic associations
held a discussion among representatives of local
companies, those of educational institutions and
JCI TOKYO members in order to determine thenext actions that local companies should
implement to “realize the metropolitan city
allowing diversity”

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Informed those who did not participated in this project
how to implement CSR principles 1, 2, 4, and 6(Promotion) JCI TOKYO and local economic
associations summarized findings at the forums into the
proposal to show next concrete actions and advocate it
to local companies and various stake holders.

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Award Category criteria
Results Achieved

Which objectives JCI TOKYO and local economic associations achieved
did this program together in promoting the following principles of CSR
achieve?

below:

Principle 1: Business should support and respect theprotection of internationally proclaimed human rights
Principle 2: Make sure that they are not complicit inhuman rights abuses
Principle 4: Elimination of all forms of forced andcompulsory labour
Principle 6: Elimination of discrimination in respect of
employment and occupation
JCI TOKYO served as a foundation for active citizens,with 8,500 local companies from 8 economic
associations participating, and having them understandthe “next action” to make Ota Ward a diverse andinternational city. In this regard, however, therealization of Principles 1, 2, 4, and 6 is unverified.
What were theconcrete results ofthe project?

1. Local economic associations established a place
for affiliated companies to take action(Promotion)
All the associations we supported distributed theinformation of the project and proposal. As aresult, Ota branch of Tokyo chamber ofcommerce, one of our supporters, has established“Ota’s Future Vision Committee” in April 2016
in which young economic workers discuss about
how local industries should be in an internationalcity.
2. Promoted POSITIVE CHANGE to local
companies through lectures and discussions(Promotion)
The levels of understanding of lectures on “theeffects of a multicultural society.”- 84% could understand, 8 % could notunderstand, 8% were others
The level of understanding of “the next step local
companies should take.”→94% could understand, 6% could notunderstand• Comments from Participants- I felt that diversity is necessary to become aninternational city.
- I rediscovered the importance of CSR.
-The content was difficult.

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Award Category criteria
Impact on Local Organization

How did the Local JCI TOKYO earned the following in running theOrganization project:benefit fromrunning this
1. Broadened the members’ international andproject?

human rights perspective.
The members were given an opportunity tounderstand what the local stakeholders seek for in
local companies. In 2016, other areas of JCI
TOKYO have also started to plan projects to raise
the awareness of CSR to make a diverse andinternational city.

2. JCI TOKYO and local economic associations
have made strong commitment.
JCI TOKYO’s members were invited tocommittees newly created, with themes that JCITOKYO has proposed.
How did the JCI TOKYO has given local companies mainly with
program advance young employees the chances to challenge international
the JCI Mission?

activities which they cannot experience in their normal
daily works. With this opportunity, local companies andcitizens become active in participating in international
movements. And by using this approach to international
city, it lets them make a positive change.

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Award Category criteria
Long-term Impact of the Program

What is the JCI TOKYO believes that Ota Ward can become an
expected long-term international city without any prejudice or
impact of thisdiscrimination.
project?

This is because there will be internationalized,
conscious active citizens increasing due to thefollowing processes:

1. Properly understand the advantages and issues ofdiversity
2. Take the advantage and consider an appropriate
response to make a positive change with theissues
3. Local companies especially take the initiative foraction based on CSR
4. Citizens become aware that they are part of aninternational society
5. Active citizens will increase in the local
communities by taking further advantage throughpromoting diversity
Citizens of Tokyo will be able to show their abilities
and personalities to the fullest, without any prejudice or
discrimination.
What changes Provide an opportunity of interactive international
would you make to exchange
improve the results
By providing an opportunity of interactive internationalof this project?

exchange based on the vision of international city we
aim for, companies and citizens will be able to be raise
their awareness that they are part of an internationalsociety.

Motivate participating local economic associations toplan and implement projects by themselves
By motivating local economic associations to
implement projects, the sense of purpose will be sharedand expanded directly to affiliated companies.
With affiliated companies taking the “next action”, itwill contribute to having citizens be aware that they arepart of an international society.
It will facilitate diversity and individual social
responsibilities of citizens, such as workers ofcompanies, with the intensification of CSR.
Strengthen the partnership with government and local
companies
By strengthening the partnership with the government
and local companies, a workable system will be secured
to practice CSR.

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