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Awards Entry

2016 Asia-pacific ConferenceAward of Ambitious Action
JCI JAPAN
Best Local Personal Skill Development Program

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Best Local Personal Skill Development Program
NOM Information
National Organization: JCI JAPAN

National President:

Shigenari Yamamoto
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Sapporo
President: Yoshinari Nakamura
President Email: y.nakamura@nakamura-syouten.jp

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Basic Information
Duration : From 5th Feb 2015 to 25th Nov 2015
Staff : 99 members
Sponsors : 17 companies in Sapporo city, Hokkaido, Japan
Budget : 85,000
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 1.95 million of Sapporo citizens
Objective : Firstly,

To promote citizens who have a clear objectives andare able to take an action for it, and introduce citizens
toward residents in Sapporo city.
Secondly,
To provide development opportunity platform tosupport those citizen who can create actively action.
Thirdly,
Expand and sharing the circle of citizens who haveowns dreams and the ability to take action.
JCI Sapporo create active challengers who can act toward a
dream.
Overview : Around 140 years ago, Sapporo was reclamation by the agricultural
soldiers who had a spirit of challenging.Development of Sapporo city has
been driven by the people who has a dream and can act progressively.
But recent day, the society beginning matured, we have less number ofyoung people who has passion and challenge to their dream.
To revitalize the young people, JCI establish award ceremony called"Sapporo Smile Award" to motivate youngers and recreate the energetic
society in the end.

To promote citizens who have a clear objectives andare able to take an action for it, and introduce citizens
toward residents in Sapporo city.
(1)In 2014, for the sake of finding hidden talents, JCI Sapporo started
awarding people who works to make their goal real in Sapporo city.
(2)Then Sapporo JCI continued the award as an annual event, because
we considered this award is effective method to people in this this city
into an active and full of hope.
(3)JCI Sapporo founded the five divisions for the award: "clothing", "food", "housing" , " art ", and " society and culture ".
Sapporo JCI has awarded 411 people who achieved their objective with
their own efforts and competences.
(4)JCI Sapporo widely noticed the "Sapporo Smile Award" for Sapporo
citizen, through advertisement on the TV and Radio, facebook and flyers
handed out in the downtown.

To provide development opportunity platform tosupport those citizen who can create actively action.
(5)JCI Sapporo asked JCI members to solicit more than ten applications
to each award section. By doing so, JCI provided a chance to members
to recognize the people who are challenging and influencing others.
(6)In 2015, JCI Sapporo introduced 77 challengers who accomplishedhttp://www.jci.cc/eawards2n/print.php?lang_id=1&u=51322

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their goals.
(7)JCI Sapporo established an experts’ committee to assess the activitiesof the candidates, and selected the winners of the award.
(8)JCI Sapporo gave a grand prize for the award recipients of eachdivision, who evaluated as a best achiever though citizens, JCI members
and experts,
based on following standards
Feasibility of the projects.
Uniqueness of activities
Understandings of others
Contributions to society
Sense of enthusiasm to our hometown "Sapporo"(9)JCI Sapporo employed audio-visual effect to project the activity andachievement of award winners to make the award event enjoyable forpeople who take part in the event.
We believe this was effective for participants to understand theimportance of setting a goal and taking an action.
(10)After the award ceremony, JCI Sapporo held a party with members
and award recipients. So the prize recipients were able to have achance of social networking with each other and business people
who support their activity.

Expand and sharing the circle of citizens who haveowns dreams and the ability to take action.
(11)JCI Sapporo made a documentary video of the award\'s recipientswith the cooperation of sponsoring companies and local government
office. By broad casting the video on TV, we promoted the activities
widely to share our value.
Results :To promote citizens who have a clear objectives andare able to take an action for it, and introduce citizens
toward residents in Sapporo city.
(1)JCI Sapporo addressed an award entitled "Sapporo Smile Award" in2014, and was succeeded in identifying talented challengers who areenergetic and are with goal oriented mind.
(2) 411 people participated in the "Sapporo Smile Award" in 2015.
Participants were encouraged by the goal oriented active people who
nominated the award.
(3)Award recipients increased from 53 to 77 in 2015. The brand image of"Sapporo Smile Award" has successfully been penetrating the public.

To provide development opportunity platform tosupport those citizen who can create actively action.
(4)In the process of selecting the grand prize winner by voting, JCI
Sapporo provided the chance to people in Sapporo city to start doing by
themselves based on own goals with understanding the prize winner’s
objective. Questionnaire showed that 84% of the participant of the event
answered that they agree with doing something based on their goal
setting.
(5)In addition to the awards ceremony, ex-professional football players ofnational league and musicians raised in Sapporo city performed in theevent, and successfully send our message to make a better
understanding of goal oriented mind.
(6)JCI Sapporo changed the way of thinking of members into goal
oriented mind, by choosing candidates of more than 10 people from the
JCI members for each divisions.Questionnaires answered by members
showed that 65% of them desires to win the award next year.
(7)After the award ceremony, JCI Sapporo held a party with members
and award recipients. The members enacted a networking prize
recipients/nominee and established corporative relationships one

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another.

Expand and sharing the circle of citizens who haveowns dreams and the ability to take action.
(8)JCI Sapporo made a documentary video of the award\'s recipients withthe cooperation of sponsoring companies and local government office. Bybroad casting the video on TV, we promoted the activities widely to share
our value.
(9) In total of two years, fourteen hundred people took part in thereception ceremony of "Sapporo Smile Award". As a result, thenumber of people who encouraged to act progressively is
increasing steadily.
(10)The award recipients and grand prize winner of previous year
orchestrated the event performance and award ceremony, which
provided a chance to communicate each other among recipients.
Actions Taken : Plan1 Concept designingFeb-5th ~ Concept designing.

Plan2 implementation
July-6th, award committee #1 held.
July-27th , award committee #2 held.
August-4th, mail magazine for JCI Sapporo members distributed.
August-6th ~31th, Facebook ads, 100 sheets of poster ads, 2.35k
sheets of flyers distributed by football association, high schools,
universities, and JCI Sapporo members in Sapporo city area.
August-13th ~23th, TV commercial on the air with "STV 24hours
Program".
August-22th ~23th, 650sheets of flyer handed out in front of VIVOT
square.
August-26th broadcasted notice of event in a FM radio program.
August-30th broadcasted notice of event in STV radio station program.
August-5th ~ September-1st rehearsals took place.
September-1st "Sapporo smile award" celemony.

Plan3 Post-event follow-ups
Making documentary films featuring nominee of the award, and on
the air.
August-23th,
Recommendations.
Recommendations : JCI Sapporo is achieved shown below, through holding award ceremony
with people in sapporo, and cooperation between Government andsponsor companies.
Discussions

To promote citizens who have a clear objectives andare able to take an action for it, and introduce citizens
toward residents in Sapporo city.
(1)JCI Sapporo held "Sapporo smile Awards" in two consecutive years,
and won the understanding of the importance of goal oriented mind andproactive attitudes by more than 1400 people in Sapporo, and 250
members of JCI Sapporo in 2014, and 2015.
Survey results collected from participants supported the results of above.
(2)JCI were succeeded in identifying high potential persons with goal
oriented mind and proactive attitudes.
Specifically we:selected 77 nominees for 5 awards.
undertook selection of award winer with well-balanced members fromlocal government, business, and academic field, under clear criteria forthe selection.
Survey results showed that 50% of people in Sapporo had alreadyknown the award recipients, and 97% answered they agree with theirvision of award winners.
(3)We successfully appealed the "Sapporo smile Awards" to many people
who didn’t attend the award ceremony.

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Recipients reviewed the award as "receiving the Grand Prize, local
government and several entities noticed our activity and lead to a chance
to expand our activity.", "exhibition on ceremony and on TV broad casting
increased the number of customers, our restaurant keeps no vacancy
table everyday".
By revieving the "Sapporo smile Awards", unique activities of award
recipients broadcasted through seveal media. "Sapporo smile Awards"
prevailed the new value of activist created toward society in Sapporo.

To provide development opportunity platform tosupport those citizen who can create actively action.
(4)JCI Sapporo crafted out "Sapporo smile awards " with a variety of
attractive presentations. Such as :Moving exhibition effect with sound and light.
Compelling candidates of award recipients and introduction of their
excellent activity.
Presentation of "Own Dream" by guests well-known in Japan
Presentation of "Breakthrough mind" by mayor of Sapporo city
With these, we encouraged audience to change their way of thinking to
be more proactive.
Survey collected after ceremony showed that 84% of audience and all
JCI members agreed with the importance of the proactive attitude.

Expand and sharing the circle of citizens who haveowns dreams and the ability to take action.
(5)JCI Sapporo broadcasted a documentary film of the award\'s recipientswith the cooperation of sponsoring companies and local government
office. By broad casting the film on TV, we promoted the activities widely
to share our value.
Program rating marked at 0.8% that is equivalent to 15.4 thousand
viewers in 1.9M people in Sapporo city.
Recommendation
Half of the people who answered the following question responded as"YES".
"Do you desire to win the Sapporo smile award?"
We have to make the award more attractive by improving the selectin
procedure. Next year, the selection will let residents in Sapporo endorse
anyone as a nominees for the award.

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Award Category criteria
Objectives, Planning, Finance and Execution

What were the JCI Sapporo is
objectives of thisprogram?

Firstly,
To promote citizens who have a clear objectives
and are able to take an action for it, and introduce
citizens toward residents in Sapporo city.
Secondly,
To provide development opportunity platform tosupport those citizen who can create actively
action.
Thirdly,
Expand and sharing the circle of citizens who haveowns dreams and the ability to take action.
JCI Sapporo create active challengers who can act
toward a dream.

How does thisEffectiveness: we will gain the effectiveness of thisprogram align to program by continuing the "Sapporo smile award" as an
the JCI Plan ofeffective platform to develop people who can
Action?

proactively challenge based upon their objective.

Motivation: To provide a platform to support
youngers to have clear objectives and challenging
attitude.
Founding: we have already obtained sufficientamount of found to secure sustainability of our activity,with maximizing effectiveness of spending.
Corporation: Networking among the award recipientsand JCI Sapporo members as business leaders in
Sapporo organized a group of active people in Sapporo.
By broad casting the activities of prize winners on TV,
we promoted the activities widely to share our value:
importance of pro-activeness and objective mind. As aresult, we enhanced the society consists of people withthose mind.
Relationship In 2014, for the sake of finding hidden
talents, JCI Sapporo established an award forchallenging people.
Was the budget an We committed the following budgetary efforts toeffective guide for maximize the financial effectiveness.
the financial
management of
the project? (1)We altered the convention hall to offerable fear to

maximize the financial effectiveness.
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FY 2014: 10.4k $(2)Reduced the payment for lecturers by asking
prize winners to make a presentation while opening
performance.
FY 2015 8 lecturers, 21.6k $FY 2014: 8 lecturers, 31.9k $(3)We reduced the ad expenses by utilizing the free
ad of local broad media, and also altered the main
media from newspaper ads to a famous charity
program.
FY2015 6,485 $FY 2014: 8 lecturers, 28,165 $Expense total
FY2015 79,470$
FY 2014: 111,900 $How does this JCI Sapporo provided a platform to let residents inproject advance Sapporo city act proactively by prizing an award for
the JCI Mission
achiever who accomplished their objectives.
and Vision?

JCI Sapporo established an organization of
networking of people with proactive and challenging
mind.

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Award Category criteria
Membership Participation

By number, how manymembers were involved inthis program? 99 staffers
By percentage, how manymembers of the Local
Organization wereinvolved in this program? 62
Describe the main roles of selectin of nominees of award 204 members of
the participating members JCI Sapporo
in this program.

selection committee seven members
government and business committee 19
members
construction of auditorium 57 members
administrative of auditorium 16 members
public relation and promotion 204 members

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Award Category criteria
Skills Developed

What skills weredeveloped in thisprogram?

goal setting

setting clear objective based on their own goalcommitment

taking an action for own objective

breakthrough mind
barriers

always be passionate to breakthroughHow were these Goal setting: people had a chance to recognize andskills developed? clarify their own goal by understanding of challengers
Describe thein their community.
methods andactivities used.

Commitment: We introduced the activities and efforts
of challengers through detailed consultation. Theirapplied attitude toward their goal encouraged people in
Sapporo to understand the importance of goal oriented
mind and commitment.
Breakthrough mind:We stimulated sensibility of people
in Sapporo by using sound/light effect while "Sapporo
smile award" ceremony. Also, we provided an event to
let participants know the dream and passion of football
player and musicians born in Sapporo.

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Award Category criteria
Impact on Participants

What was the (1)To motivate award winders by means of unstinting
intended impact on praise of participant of event.
the participants?

(2)To expand the chance of success for award winners
by introducing their excellent activity.
(3)To earn understanding of people in Sapporo forvisions and challenges of award winners.
(4)JCI Sapporo members and people participated in theevent to recognize the importance of goal oriented mind
and commitment.
(5)JCI Sapporo members and people participated in theevent to desire to challenge.
Describe the actual (1)Many people in Sapporo praised the efforts of prize
impact on the recipients, based on the understating of their activities
participants.

broadcasted on TV documentary program filmed by
JCI.

(2)Award recipients confirmed that their efforts are on
the track.
(3)Participants and JCI Sapporo members understoodthe commitment to achieve their objective.
(4)Participants noticed award recipients for the firsttime at the ceremony, and understood their objective
and visions.
(5)Almost all of participants and JCI Sapporo members
were motivated to take an action to achieve their own
goals.
(6)Many participants and JCI Sapporo members were
motivated to win the award in the future.
(7)Many participants of residents in Sapporo became
expecting that the specialties of Sapporo can beadvanced more by the enrollment of their own.
(8)Many residents in Sapporo thinks they will invite
their friends to the event next time.

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Award Category criteria
Long-term Impact of the Program

What is the (1)Award winners are motivated and to expand their
expected long-term activity, by giving an award in front of many participant
impact of thisof Sapporo people.
project?

(2)Award winners are able to have a new chance of
their activities by being introduced in front of many
people in Sapporo with understanding of theirobjectives.
(3)Holding this award every year, network amongaward recipients expands year by year.
(4)Sapporo smile award have created many proactive
challengers who desire to achieve their own objectives.
(5)Sapporo as a whole, will be energetic city byincreasing the number of proactive people brought by
Sapporo smile award.
(6)Then, holding this award every year, network amongproactive people in Sapporo expands year by year.
(7)We can expect that Sapporo become more dynamic
city by actual enrollment of people in Sapporo.
(8)We can lure proactive people with objective mind by
development of Sapporo city through the process of
Sapporo smile award.
What changes To increase nominees of Sapporo smile award, thenwould you make to we can provide more chances for young challenges in
improve the results
Sapporo to achieve their objectives. In order to be so,of this project?

we should continue the award and promote this event in
Sapporo city more extensively.
Promotion activities in advance of the event should be
more effective and comprehensive. We are asking
celebrities to make the promotion pervasive.
To increase the number of nominees, we will provide
incentives and benefits from receiving the award. We
will keep promoting activities of award recipients, withadding new information of activities taken after
receiving award.

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