FOREWORDPIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONSOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONYOUR SKILLS, OUR FUTURE

KEY SKILLS TO ACCELERATEMANUFACTURING SECTOR
TRANSFORMATION
1FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONSOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

We’re experiencing a global Industry Renaissance today,bringing new ways – real and virtual – of seeing the world,
inventing, learning, producing and trading. Tomorrow’s
game-changers will not be those with the most automatedproduction systems, but those who build a culture ofknowledge and know-how to reveal and train the Workforceof the Future, able to solve the challenges of a planet lacking
sustainable solutions.
BERNARD CHARLÈS
Vice Chairman of the Board
and Chief Executive Officer

2

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION

At Dassault Systèmes, we are convinced thatthe future is about people, and that “The Only
Progress is Human”. In order to create a moresustainable world, people need to be
empowered with knowledge and know-how.
Technologies are reshaping the world ofwork. Jobs are transformed and newjobs requiring new skills are emerging.
Dassault Systèmes, as a strategictransformation partner for global Industrial
and Academics leaders, plays a unique rolein this jobs and skills transformation.
We are very pleased to share this new
publication from 3DEXPERIENCE® Edu, whose
missions include fostering collective
intelligence on key emerging roles and skills.
This ebook is part of a series of publications
called “Skills wanted for sustainable
innovations,” which share the view of

3DEXPERIENCE Edu and our ecosystem ofpartners and customers, on the evolution of
the key jobs, disciplines and skills forsustainable innovation.

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

This publication focuses on revealing key
disciplines and skills to accelerate
manufacturing sectors’ transformation tocreate sustainable experiences. Thanks to asocial listening study in partnership with
Bloom, the publication highlights how thoseare discussed on social media today. It is alsoa call to action to industry and academics
leaders to further increase awareness about
those disciplines and skills with innovative
approaches, and to make them collaborateeven more to develop those skills.

3

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONSOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONPIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION

4FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION

Sustainable manufacturing is simply not an
option. Nor is it only about improving energy
efficiency or developing a zero-waste strategy.
It’s about innovation for social responsibility, tominimize our impact on the environment andoverall create a more sustainable system.
With the manufacturing sector accounting
for 41% of global GDP, manufacturingtransformation is not only a necessity, it’s also
a huge opportunity for sustainable innovationand sustainable business at large.

Dassault Systèmes 3DEXPERIENCE® platform
empowers the next generation innovators toenhance the real world with the virtual world. It
underpins essential disciplines for collaboration,modeling, simulation and data management.
Fostering multidisciplinarity across thosedisciplines is necessary to create the newexperiences needed in tomorrow’s sustainableeconomy from idea, to market delivery and usage.
Fromconversationswithourindustrycustomers,

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

To build up more sustainable systems, newskills and massive upskilling are needed in allindustries, to move from products to sustainable
experiences.

5

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONa new concept emerge in their approach to jobs
and skills: the concept of pivotal skills. Thoseskills are considered as critical to accelerate
their transformation to deliver sustainable
experiences. While foundational skills are still
massively needed, pivotal skills are ones whichdevelopment needs to be accelerated as theirshortfall will strongly inhibit the ability to deliver
a new and sustainable value by the industry.

3DEXPERIENCE®
platform
and
their
identification as foundational or pivotal. Thosedisciplines are composed of skills set which are
not detailed in this publication. They are andwill be detailed in dedicated Skills publications:
System Engineer, Additive Manufacturing
Designer, Mechatronics Engineer, Industrial
Engineer, at: https://3ds.com/edu/skills

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

In the graph on the next page are thedisciplines which are powered by the6

PIVOTAL SKILLS TO ACCELERATE MANUFACTURING TRANSFORMATIONFOREWORD

PIVOTAL SKILLS TO ACCELERATE MANUFACTURING TRANSFORMATIONPIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION

Collaborative
Innovation

Sustainable
Engineering

Supply Chain
Planning

CONCLUSION

MechanicalEngineering

FluidsEngineering

Formulation
Management

LESSONS LEARNED FROMSOCIAL LISTENING

Project
Management

Ecodesign

Systems
Engineering

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSElectricalEngineering

Data Science

SoftwareEngineering

Data
Analysis

Virtual Twin
Creation

CAD Design
Process & Manufacturing
Engineering

Mechatronics

Materials
Science

MaintenanceOperations

Data
Engineering
Production

Additive
Manufacturing

Foundational

Fluids Simulation Logistics

Lean Management
Industrial
Engineering

PivotalRobotics

Ergonomics

Electronics
Engineering

Composites Engineering& Manufacturing

Virtual Twin
Operation

Multibody Dynamics
Simulation

Quality Engineering

NC Fabrication

AR/VR
Engineering

Structures
Simulation
Electromagnetics
Simulation

Supply Chain
Operations
7

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION

For example, systems engineering is apivotal discipline to develop and design
new products and experiences as complex
systems, taking into consideration not only
the systems functionalities but also, its
usage and its impact on the environment.
According to INCOSE, systems engineering’s
skills are shown to the right:
To find out how those pivotal disciplines andskills are discussed and understood today bypeople, we decided to run a social listening
study.

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSTHE BREADTH OF SYSTEMS ENGINEERING COMPETENCIESSOFTWARE-BASEDTOOLSTECHNICALLEADERSHIPLESSONS LEARNED FROMSOCIAL LISTENINGSYSTEMSAND SPECIALTY
ENGINEERINGMETHODS

CONCLUSIONSYSTEMSENGINEERINGFOUNDATIONSDOMAIN-SPECIFICAPPLICATION
AND TECHNICALKNOWLEDGE

SOCIO-TECHNICALCOMPETENCYFULL SYSTEM
LIFE-CYCLE
EXPERIENCE

Source: INCOSE, A World in Motion, Systems Engineering Vision 2025

8

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONSOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONSOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT MANUFACTURINGSKILLS

9

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION

Embarking on a social listening campaign is
one way we can better understand which
disciplines and skills are being actively
talked about year after year, and by who.
Is it manufacturing companies? Academic
institutions? Individual practitioners andexperts? Students?
As we all need to get more engaged tofurther develop those skills, we can also
track the trends year after year to see notjust what topics are raised, but which gather
the strongest levels of engagement, andtry to find new ways to increase the level ofengagement and understanding.

Social networks contain an enormous
amount of information that can bemined for powerful insights. Bloom’s
unique approach uses semantic and social
inference techniques to achieve unparalleleddepth and accuracy in the analysis ofdigital communities. It exploits the uniquecharacteristics of networks to study the
propagation of information, to identify theopinions of actors and to measure theirinfluence (“social inference”). Learn more athttps://bloomsocialanalytics.com/en/

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

We worked with our partner Bloom, an
artificial intelligence (AI) platform dedicatedto qualitative, predictive and strategic analysis
of social networks, to perform an analysis
on mentions of the identified skills on social
networks.
10

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION

Through the Bloom analytics platform,
we analyzed five social media networks(Facebook, Twitter, Instagram, YouTube &TikTok), in three languages (English, German
and French) over a one-year period (April
2021-2022) to discover what disciplines
and skills are discussed and by whom. The
content includes a mix of text, pictures andvideo content.
The data set included more than 30 skills,
disciplines and jobs that we identified
through our research. Over this 12-month
period, we collected nearly 480,000
documents (posts + comments) thatgarnered 54 million engagements (likes,
shares and comments) from over more than
36 million unique actors.

480,000
nearlydocuments (posts andcomments) collected30
more thanskills, disciplines and jobs
identified

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

54
36

million engagements
garnered from overmillion unique actors

11

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONSOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONLESSONS LEARNEDFROM SOCIAL LISTENING

12

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION

So, what did we learn? First, the number of conversations
by platform:• Twitter by far hosted the most conversations on skills/
disciplines/job topics, accounting for 79% of the posts andcomments.
• YouTube gathered about 9% of all documents, primarily
featuring tutorials and videos published by individuals to
explain specific jobs or specific skills they applied to real-life
projects.
• Instagram accounted for 12% of all documents, a highpercentage of which took place on corporate accounts
showcasing new technologies used within their projects.
In terms of activities by platform (sum of documents andengagements), Instagram collected 90% of all activities,
whereas Twitter and Youtube collected only 2% respectively
and TikTok is now gaining traction (5%) through emerging
communities of like-minded users who are interested in topics
like 3D printing, virtual reality or even virtual twins and want
to show off their hands-on projects.

DOCUMENTS BY PLATFORM

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

YOUTUBE

CONCLUSIONINSTAGRAMTWITTERACTIVITY BY PLATFORM

YOUTUBETWITTERTIKTOK
INSTAGRAM

13

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONSOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSSOME KEY TAKEAWAYS

We can observe from the social media analysis
that even core technical skills are being
discussed and trigger strong engagement.
But we can also see that there is a massive
opportunity for the emerging pivotal
disciplines and skills to be profiled as well,helping to explain and define what they are
and what jobs require them.
Social media also allows these conversations
to happen in a wide range of ways.
New, engaging formats can generateawareness about skills and reach different
audiences. Our social listening confirms that
individuals whether experts or students
are now the primary path for passing on

information within targeted communities.
Some engineering influencers collect amillion engagements when they broadcast
videos showing an experience they created,revealing their own technical skills by
explaining the tool and process they used. As
an example: several influencer accounts on
TikTok have collected more than 10 million
views including one 3D Designer’s post with atutorial on how to design and 3D-print a onecan cooler. Using #3DPrinting and #Additive
Manufacturing as tagged skills, he earned
more than 14 million views with more than
one million likes.

LESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

14FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION

While there are some very positive examples,
the research also shows tremendous
opportunity for all types of actors to sharemorecontentaboutmanufacturingdisciplines
and skills. Let’s look at five examples:• Sustainability is a popular topic in
manufacturing sector, becoming part ofthe everyday conversation. In Germany,
there are a lot of conversations around
Lifecycle assessment topics (LCA for
sustainability topics) and it triggers
many engagements, much more thanin other countries where we ran theanalysis.
• Additive Manufacturing accounted for
55,100 discussions with more than
278,000 engagements within the
English-speaking world. Companies anduniversities dominate the talk about

additive
manufacturing.
Academic
publications, new innovative usage
methods,
on-going
projects
andpromotional corporate material, thesubject is widely discussed. The content
that got the highest engagement
explains the strong potential of additive
manufacturing,
includingrecentdevelopments and applications in thefield. Both Instagram and YouTube
frequently include lots of videos andvisual content on this topic.

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION• Data science is primarily discussed
at a high level, focusing on industry
certifications or open positions offered
for data scientists. Few universities andcompanies talk about this skill on social
media, when it is so critical for their futurebusiness!

15

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATION• Mechatronics
collected
52
millionengagements alone from more than
86,000 publications posted over the past
year. This illustrates a key lesson fromthe analysis: very technical topics can behighlighted on social networks, primarily
through videos or other engaging formats
to attract the younger public and generateawareness on disciplines that require moreworkers and skills. For example, a quite
fun video about Mechatronics earned
13.5 million views, and 2.5 million of
likes, using many engineering-related
hashtags:• On the contrary both MBSE (Model based
System Engineering) and System
Engineering have not found success as
a popular topic on those social media,
with very few actors or communities areengaging on this topic. Even then, thecontent collects limited engagements. It
is such a critical discipline for the futureof so many industries, more needs tobe done to increase conversations andawareness about it!

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION#engineering#mechatronics#mechanicalengineer#engineeringdesign#engineeringstudent
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FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONSOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONCONCLUSION

17

FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONAs the skills gap continue to widen, finding
new ways to communicate about skills anddisciplines and to measure how they are
understood and generate engagement
among different actors is critical. Social
listening offers a powerful means tounderstand the state of the conversations
around this essential topic for the
manufacturing transformation. We will keep
measuring the engagement specifically on
the pivotal disciplines and skills, and continue
to work hard with all our partners, either frombusiness or academia, to help develop those.

We will also keep facilitate these conversations anddrive innovative ideas and approaches to generate
engagement. Visit https://3ds.com/edu/skills for more
information. Looking forward to your own social media
campaigns on skills and let’s communicate on key pivotal
disciplines.

SOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION#skills #pivotaldisciplines #sustainableexperiences#sustainableengineering #ecodesign #systemsengineering#formulationmanagement #materialscience #mechatronics#compositesengineering #compositesmanufacturing#additivemanufacturing #digitallogistics #leanmanagement#dataengineering #dataanalysis #datascience #ARengineering#VRengineering #digitalsupplychain #collaborative innovation#simulation #industrialengineering #virtualtwincreation#virtualtwinoperation18

To know more about 3DEXPERIENCE Edu, visit our Edu website.

Our 3DEXPERIENCE® platform powers our brand applications, serving
11 industries, and provides a rich portfolio of industry solution experiences.
Dassault Systèmes, the 3DEXPERIENCE Company, is a catalyst for human progress. We provide business and people withcollaborative virtual environments to imagine sustainable innovations. By creating ‘virtual experience twins’ of the real world
with our 3DEXPERIENCE platform and applications, our customers push the boundaries of innovation, learning and production.
Dassault Systèmes’ 20,000 employees are bringing value to more than 300,000 customers of all sizes, in all industries, inmore than 140 countries. For more information, visit www.3ds.com.

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FOREWORD
PIVOTAL SKILLSTO ACCELERATEMANUFACTURING
TRANSFORMATIONSOCIAL LISTENING
TO REVEALCONVERSATIONS ABOUT
MANUFACTURING SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

19