Sponsorship Guide

主催： 特定非営利活動法人 東京レインボープライド
Organizer： NPO Tokyo Rainbow Pride1

TABLE OF CONTENTS
Introduction

・・・・・

03

TRP2019 Results

・・・・・

04-07

TRP2020 Outline

・・・・・

08

TRP2020 Theme

・・・・・

09

Venue Booths

・・・・・

10

Sampling

・・・・・

11

Stage/Venue Entrance etc.

・・・・・

12

Stage Vision CM/Venue Vision CM

・・・・・

13

InterFM897 Radio CM

・・・・・

14

Website

・・・・・

15-16

BuzzFeed Japan Article Content

・・・・・

17

Paper Media, etc. (1) (2)

・・・・・

18-19

LGBT Company Training/Lectures

・・・・・

20-21

Pride Week TRP Sponsored Event

・・・・・

22

Tokyo Rainbow Pride 2020 Special Sponsorship Plan

・・・・・

23

Option Menu

・・・・・

24-32

Request/Inquiry for Donations

・・・・・

33-34

2

INTRODUCTION

This spring, “Tokyo Rainbow Pride 2019” was a major success, with approximately 200,000 participants. This could nothave been possible without the amazing help and support of all of our participants and sponsors. Thank you again foryour support!
The TRP2019 was held under the theme of “I HAVE PRIDE”.
2019 marked the 50th anniversary of the 1969 Stonewall Riots in NY, which was said to be the origin of LGBTQ rights
activities, and it also marked the 25th anniversary of pride parades in Tokyo. Our goal is to realize a society in which all
people can have pride in being who they are, by marching back to the origins of what “PRIDE” truly means. TRP2019
was held with that thought in mind.
The Tokyo Olympics will soon be approaching, and the importance of diversity and inclusion is becoming more andmore prevalent. Together with the community, we wish to create “Tokyo Rainbow Pride 2020” with an even greater
sense of responsibility and passion!

There is still much left to be done, so we kindly ask for your support and cooperation towards TRP2020.

NPO Tokyo Rainbow Pride Co-Representative Director, Fumino Sugiyama, Natsumi Yamada

3

TRP2019 RESULTS (1) EVENT MOBILIZATION[EVENT MOBILIZATION]■ Pride Festival & Parade

No. of Parade/Festival Participants
パレード・フェスタ来場者数
250,000

Approximately 200,000 visitors, the highest number

200,000

ever, visited the venue in Yoyogi Park.

150,000

DAY 1 (28 April): 120,000 people

100,000

DAY2 (29 April): 80,000 people

50,000

Parade: 10,915 people* Compared with last year (150,000 people)： +33.3％!

Up to 2014： 1 day

200,000

From 2015： 2 days

150,0000

105,000
70,50060,0004,500 12,00018,000

2012 2013 2014 2015 2016 2017 2018 2019

■Pride Week （27 April – 6 May）
69 events were held, with approximately
4,000 people participating.
■Number of sponsors
Sponsors and organizations reached a record

number of 278.
* Compared to last year （213 sponsored）: +30.5％

4

TRP2019 RESULTS (2) TRP MEDIA(TRP MEDIA) WEBSITE/PAPER MEDIA/SNS INFORMATION■WebsiteNo. of PVs from March – May: 1,321,836
Compared with last year (from 1,056,500): +25.1％■SNS (March – May)
■TwitterPosts: 279 RTs: 7,778 Likes: 15,761■Facebook Posts: 237 Shares: 1,097 Likes: 16,693■Instagram Posts: 46 Likes: 9,635■Paper Media
15,000 copies of TRP Magazine “BEYOND”
80,000 copies of event information magazine “Tabloid Size Guide”
5,000 flyers

5

TRP2019 RESULTS (3) MASS MEDIA
There was extensive coverage across mass media,
such as TV and newspapers.

Fuji TVNHK

NHK News 645

News and weather
information

S-PARK

Non-Stop!

FNN Live News α

NTVFeaturing exhibitor’sLGBT initiatives.

Oha!4NEWS LIVEZIP!
<Japan Airlines><Mizuho FG>
news every.

<SUUMO>

Other
Publications on TV, newspapers and magazines* SUNNY SIDE UP Inc. survey<Other companies>
6

TRP2019 RESULTS (4) WEB MEDIA COVERAGE
2,389 stories were published over various web media such as Yahoo! News.

WEB

Over 30 event-related articles on Yahoo! News alone (excerpts below).
Title

Date

2019/04/28 「レインボープライド2019」性の多様性訴え1万1000人が行進 東京・渋谷
2019/04/28 「東京レインボープライド2019」プライドパレードに過去最高の1万人参加
2019/04/28 「彼氏と結婚したい」 同性婚訴訟の原告や弁護団が渋谷をパレード
2019/04/28 渋谷で“ＬＧＢＴパレード”約１万人が参加
2019/04/28 祝！「東京レインボープライド」。誰もが目を奪われる“虹色”の絶景
2019/04/28 性的少数者理解へパレード、東京 「あるがままの自分を誇ろう」
2019/04/28 東京レインボープライド２０１９
2019/04/29 「自分が愛したい人、それを大事にするのが一番のプライド」青山テルマが語ったこと

2019/04/29 「世の中にはいっぱい愛が溢れています」りゅうちぇるがTRPで語ったこと【全文】
2019/04/29

LGBTQの割合「13人に1人」ではなかった 「3％」という”下方修正”をどう見るべきか、研究者に聞いた

2019/04/29 性の多様性をアピール 渋谷～原宿間を1万人がパレード ／東京
進むLGBTへの理解、「令和」に引き継がれた課題は？ 東京レインボープライド参加者の声から
青山テルマ、東京レインボープライドで歌う 「男の子は強くいなさい。そういうのは世間がつくっ
2019/04/30
た作り話」
2019/04/30【Examples of published web media】Yahoo! News/Tokyo Shimbun/Hatena Bookmark/BUSINESS LIVE/SHIKOKU NEWS/Asahi
Shimbun Digital/BuzzFeed Japan/HUFFPOST/NewsPicks/BIGLOBE News/New York Keizai Shimbun/Vancouver Keizai
Shimbun/Bangkok Keizai Shimbun/Yokohama Keizai Shimbun/Jiji Dot Com/BLOGOS/News Topics!/livedoor News/TV Asahi
news/Hiroshima Home TV/Nagoya TV/ViMET/109 News Shibuya Editorial Department/fumumu/Excite News/FNN.jp Prime Online - Thiskiji is/FNN Prime Online/CREA WEB/Cube News/DIAMOND online/infoseek News/JBpress/JJnet/JORUDAN SOCRA NEWS/Mart
Community Blog/ORICON NEWS/PR Times/RBB TODAY/SEOTOOLS News/STORY/STRAIGHT PRESS/Techable/Traicy/VERY/ZDNet
Japan/Iza!/INTERNETCOM/Niconico News/Happy Mama */President Online/Fresh Eye News/Mapion News/ Rakuten woman/
Gendai Business/Zaikei Shimbun/Sankei News/Toyo Keizai Online/YOMIURI ONLINE/Kurashinisuta/MSN Entertainment/music.jp/Asahi
Shimbun Digital & M/TBS Radio FM90.5+AM954/Fashion-J.com/Gunosy/au Headlines/MSN Money/Harvard Business
Online/CINEMATOPICS/Agora/MDPR Travel Press/Moviche/ News/au Web Portal/Model Press/Entertainment Week/R25/@nifty
News/DailyNewsOnline/Woman Excite/Maijitsu/antenna/Mainichi Shimbun/Mainabi News/Cosmopolitan/Senkyo Dot Com/Magazine
9/FIDELI/SANSPO.COM/StartHome/ZAKZAK/N+/Dream News/Miyabuz/Shujo PRIME/*SUNNY SIDE UP Inc. survey

7

TRP2020: EVENT OUTLINE[Schedule]
・Pride Festival: 25 April (Sat.) & 26 (Sun.) 2020
・Parade: 26 April 2020・Pride Week: 25 April (Sat.) – 6 May (Wed, national
holiday) 2020

[Venue]・Yoyogi Park Event Space/Keyakinamiki Dori[Opening times]

25 April (Sat.): 11:00 - 20:00
26 April (Sun.): 11:00 - 18:00[Organizer] NPO Tokyo Rainbow Pride[Media Partners] InterFM897, BuzzFeed Japan8

TRP2020 THEMEYour happiness is my happinessYour happinessis
my happiness“A diverse range of people, such as the elderly, those withdisabilities, foreigners, LGBTQ, etc.” are terms that areoften heard.
As people age, they eventually grow old.
Suddenly, a wheelchair may become your means to move.
When you leave your home country, you become a foreigner.
Even if you are not LGBTQ yourself, an important person
in your life may be LGBTQ themselves.
In this way, everyone is diverse.
“Diversity” applies to both you and me.
Men should be like this,women should be like that,families, couples, Japanese...

Instead of pushing “you should be like this”,
we should aim to respect everyone’s “image of happiness”,
realizing a society in which each person’s
pure existence can be celebrated with a smile,
TRP2020 supports both your happiness andthe happiness of those important to you.

9

VENUE BOOTHS
Deadline to Apply:
14 Feb. 2020

FeaturesAmenities

Notes

Large Booth

Food Booth

Kitchen Car- Open on all 4
sides- Next to other booths- Open on one side (exact
details are subject to change
due to final venue layout)

30-40 food vendors are
expected, so you can expect
minimal overlap and competition.

30-40 food vendors are
expected, so you can expect
minimal overlap and competition.

- 4 Tables, 8 chairs- Side covers forthe night- 1 table, 2 chairs- Night covers

2 tables, 2 chairs, 1.5KW power,
extinguisher, light, water hookup, 2
sinks, handwashing space, hot water,refrigerator. Tent: 3.6m x 3.6m

Parking space, 1.5KW power

Can also be used as a freespace, where no-tent is set-up- Can also be used as a freespace, where no tent is set up- As a rule, there are no curtains
between booths. There arecurtains for the back of booths- Various rental options areavailable in addition to theamenities listed above- Various rental options areavailable in addition to the amenities
listed above.
- Any space used in addition to thevehicle parking space may incur
additional costs

Standard Booth

Tent size*2700 side faces the front

Fee (notincluding tax)
(Note) A large number of tents will be placed in the event venue. Regarding the locations of booths, the decision will be made by TRP in accordance with Yoyogi Park rules andthe operation rules of our organization. We ask for your understanding in this matter.
We are unable to accept requests for booth locations, so we kindly ask that you please refrain from making inquiries regarding this matter.
* The featured sponsor plans include the large or standard tent depending on the plans.
* Non-profit LGBT-related groups and other groups performing LGBT activities may be eligible for special rates. Please contact TRP for details.

*Applications may be closed before the application deadline if the maximum number of booths is reached. Booths may become sold-out by mid-January.

10

SAMPLING

About

Eligibility

Price

Main
Main Information
Information Booth
Booth Sampling
Sampling

Your Organization Booth Sampling- TRP will distribute your flyer or other goods
at the Entrance Booth along with other TRP
goods.
- Please prepare the goods to the distributed- Distribute goods from your own organization’sbooth- Rainbow, Diamond, Platinum- Can also be applied for as a single menu
option.

All featured sponsorship plan application groups(excluding Bronze 2)- When applying as a single menu option,￥50 (not including tax) Maximum of 20,000*As a rule, food and drink sampling is not permitted due to the need to accommodate food booths (including general booths/own organization booths).

11

STAGE/ENTRANCE, ETC.
Stage/Venue Entrance

About- StageYour logo will be featured on Yoyogi Park’s
outdoor stage, the main performancevenue of TRP

Parade Pre-Departure BannerYour logo will be featured on the banner used
before the parade departs- EntranceYour Logo will be featured at TRP’s entrance

Eligibility- Stage: Rainbow, Diamond, Platinum, Gold
- Entrance: All featured companies

Every year many famous artists appear, helping to
make the stage area even more exciting! Muchattention is paid to the stage area, and displaying alogo there is very effective PR.

Rainbow, Diamond

We welcome all visitors at the entrance tothe venue. This is planned to be installedat 2 locations.

12

STAGE SCREEN COMMERCIALS
IN-VENUE SCREEN COMMERCIALS

Stage Screen Commercial

In-Venue Screen Commercial

About- There is a giant screen on the stage, at which
various performances are displayed. Your
organization’s commercials and PR images will
be displayed at part of this.

- There is a giant screen within the venue, atwhich daily event information is displayed invideo format. Your organization’s commercials
and PR images will be displayed at part of this.

Eligibility

Rainbow: 25 or more with 15 second commercials
Diamond: 15 or more with 15 second commercials
Platinum: 10 or more with 15 second commercials
Silver: 5 or more with 15 second commercials

Rainbow: 60 or more with 15 second commercials
Diamond: 30 or more with 15 second commercials
Platinum: 20 or more with 15 second commercials
Silver: 5 or more with 15 second commercials

Notes- Organizations are asked to prepare commercials andimages themselves.
- Longer commercials (30/45 seconds etc.) are also
possible.
- Organizations are asked to take the necessary
licensing procedures with JASRAC etc.

- Organizations are asked to prepare commercials andimages themselves.
- Longer commercials (30/45 seconds etc.) are also
possible.
- Organizations are asked to take the necessary
licensing procedures with JASRAC etc.

13InterFM897 Radio Commercials
FM radio station InterFM897, a media partner
for TRP 2020, will broadcast yourorganization’s information!
About

Eligible(1) A booth report for your organization as part of theofficial program to be aired on the day
Broadcast length: 120 seconds (once)

Rainbow

Broadcast time: 25/26 April 2020 (either day)(2) Participation in pre-event announcements planningand provision of announcement outline
Title: Tokyo Rainbow Pride 2020,
Love Song with xxx (organization name or product name)Broadcast length: 10 minutes (once)
Broadcast period: March/April 2020 (before TRP2020）
Project details:
1. Pre-recorded comments by your company

Rainbow
Diamond

Platinum* Ex.) Feelings towards TRP, organization efforts towards loveand diversity, etc.

Gold

2. Introducing the love song of your choosing
3. 60 second publicity (organization info announcement via DJ)
4. Tokyo Rainbow Pride 2020 announcement
In 2019, a special broadcast was performed for8 hours at the in-venue booth. Via music, amessage was sent out to the world of respect
for all types of love and individuality.

(3) Provision of advance announcement
Broadcast length: 60 seconds (once)
Broadcast time: March/April 2020 (before TRP2020)

SilverPlan details: 60 second publicity（organizational info
announcement by a member of the organization）
Shared by Rainbow/Diamond/Platinum/Gold/Silver ▶ Logo displayed at InterFM897 booth (signboard, program website, back panel)

14

WEBSITE （BANNERS/TIE-UP ARTICLES）
Featured Sponsor

Tie-Up Articles- Your organization’s LGBT/diversity
initiatives (etc.) will be featured in anarticle on TRP’s homepage- Buzzfeed Japan will create tie-up
articles. Those Buzzfeed articles will be
displayed

About- Your logo/banner will be
displayed as a feature sponsor
on TRP’s homepage

Eligibility- All featured sponsors- Rainbow, Diamond- Placement orders differ by plan

Publishing
period

1 Feb. 2020 – 30 Sep. 2020

Banner size

Large (234px x 60px)

1 Feb. 2020 – 30 Sep. 2020

Standalone Banners
About- Your banner will be featured
as a standalone banner sponsor
on TRP’s homepage
Featured sponsor
Gold
SilverBronzeEligibility
Publishing
periodFeatured Sponsor
Rainbow
Diamond
Platinum

1 Feb. 2020 – 30 Sep. 2020

Deadline

31 March 2020

Banner size

L (234px x 60px)
S (120px x 60px)

Price(+tax)

L: ¥200,000
S: ¥100,000

Standalone banners

15

WEBSITES (SNS ANNOUNCEMENTS)

About- Your organization’s PR info
will be introduced on the TRP
official Facebook page.

- Your organization’s PR info
will be introduced on the TRP
official Twitter page.

- Your organization’s PR info
will be introduced on the TRP
official Instagram page.

Eligibility- Rainbow = 3 times- Diamond = 1 time

- Rainbow = 9 times- Diamond = 3 times- Rainbow = 3 times- Diamond = 1 time

Publishing
periodNo. of followers* Images are examples

After 1 March 2020

7,900 (as of Sep. 2019)

After 1 March 2020

After 1 March 2020

19,000 (as of Sep. 2019)3,500 (as of Sep. 2019)16

BuzzFeed Japan Article Content
BuzzFeed Japan, the media partner of TRP 2020, will distribute your organization’s
information via SNS!
(1) Introduction in Editorial Articles

About(2) Tie-Up Articles

Sponsoring organizations will be introduced inTie-up articles will be produced about sponsoring organization’s

articles related to TRP, created by the BuzzFeed

LGBT and diversity initiatives and posted on the web/SNS

Japan editorial department.
*No prior confirmation of article content*Introduction made together with other organizations*Created based on content of the sponsoring organization*Tie-up details will be shared in advance*Posting start timing can be adjusted, however at least one month isrequired for creation and proofreading

BuzzFeed Japan articles posted in
the locations below.
- BuzzFeed Japan or distributed on BuzzFeed Japan

Publishing News SNS (Facebook, Twitter)location- BuzzFeed Japan website- Yahoo! News, SmartNews, LINE, Gunosy,

BuzzFeed Japan tie-up articles are posted on the locations below- TRP official website/event guide magazine(Rainbow/Diamond only)- BuzzFeed Japan website- Distributed on BuzzFeed Japan News SNS (Facebook, Twitter)

NewsPass, nor., d Menu News

Eligibility

Rainbow, Diamond, Platinum, GoldRainbow, Diamond, Platinum, Gold

Examplesof articles

17

PAPER MEDIA (1)Event Guide (Tabloid)

Posters/Flyers- Your organization’s logo will befeatured in the event map- An indispensable event guidefeaturing information such as stage
timetables. Your organization’s logo
will be shown as a featured sponsor.
- Will also feature adverts/articles
on some sponsors- Will be distributed to promote theevent with your organization’s logo
featured.

Rainbow, Diamond- Logo - All featured sponsors- Adverts - Rainbow- Articles - Rainbow, Diamond*BuzzFeed Japan articles planned- Details vary by plan

Rainbow, Diamond

Event Map

About

Eligibility

No. issued

80,00080,000FormatAs yet undetermined

Tabloids/Color

Distribution

Distributed at the venue

Distributed at the venue- Posters - 500- Flyers - 5,000- Posters – A3/color- Flyers – B5 (planned)/ color- At LGBT-friendly locations mainlyin Tokyo18

PAPER MEDIA (2)New

Shoppers

Volunteer Staff T-Shirt

About- Your organization’s logo will be featured on
shoppers distributed by organizers at the venue.

Your organization’s logo will be featured on thereverse of T-shirts worn by volunteer staff active
within the venue.

Eligibility

Rainbow, Diamond, Platinum, Gold, Silver, Bronze-1

Rainbow, Diamond, Platinum, GoldNo. issued

20,000

800

ロゴ掲載

19

LGBT CORPORATE TRAINING/LECTURES
New
Together with your organization’s consideration for sponsoring and exhibiting at Tokyo Rainbow Pride, we offer
to play a role in your company’s LGBT training. Our staff will act as teachers or guest speakers.
From the introduction of basic information on SOGI/LGBT matters to the current condition both domesticallyand overseas (such as efforts made by other organizations), we can provide workshops such as discussions
between participants and case studies upon request. This is an opportunity to inform members of yourorganization of the reason for the participation in TRP, as well as an opportunity for members who attend tocommunicate with participating staff and understand LGBT issues for themselves.
(Target) Training or lecture (1 time) – Included in Gold, Bronze-1, Bronze-2 plans
Stand-alone application is also possible (￥300,000/1 time, tax not included）

LecturerFumino Sugiyama/Transgender
NPO Tokyo Rainbow Pride Co-representative director

撮影：横田達也

Representative Director of NPO Heart School
Director of NPO Green Bird
Born in Shinjuku-ku, Tokyo in 1981.
Former national women’s representative for fencing.
After studying sexuality at Waseda University Graduate School, he wrote “Double Happiness”, published by Kodansha, whichinterweaved his research with his own experiences of being transgender. It attracted much attention, with a Koreantranslation and comic version also produced.
After graduating, he traveled around 50 countries globally together with Antarctica for 2 years, coming into contact withvarious local issues. After returning to Japan, Fumino worked at a company for 3 years. At present, in order to spread LGBTknowledge, he runs restaurants and events, each with the theme of “creating spaces in which differences can be known andenjoyed,” together with speaking at over 100 workshops and media events across the nation. Fumino was also involved in theestablishment of the first Shibuya Ward Same-Sex Partnership Ordinance in Japan, and serves as a member of the Council
for Promotion of Gender Equality and Diversity Society in Shibuya. In 2018, he had his first child with his partner, raising thechild as a three-parent family together with their friend who donated sperm, a topic which received great attention.

20

LGBT CORPORATE TRAINING/LECTURES
LecturerNew

Yuri Igarashi
NPO Tokyo Rainbow Pride - Sales Department - Training and Consulting
Born in Tokyo in 1973. After graduating from university, she moved to Fukuoka in 1999 and worked in theeditorial department for a town information magazine company. In 2004, she became an independent freelance
writer. Starting in 2012, she established the private organization Rainbow Soup with other LGBT colleagues.
In March 2015, the company became an NPO, and she came out as a lesbian. In July 2015, she was selected as
an LGBT program trainee hosted by the US State department, visiting various areas of the USA. From 2015-18,
she enrolled at Nijiiro Diversity. She engaged in lectures and consulting activities for companies andgovernments across the country based on her experience being a lesbian and the latest LGBT-related
information. She is an advisor for SR LGBT & Allies., and lecturer in Fukuoka Prefecture. Member of the
Fukuoka City Junior High School Stand Clothes Review Committee (June-2018-June 2019). She is a Part-time
lecturer at Chikushi Jogakuen University. Japan Fundraising Association/Associated Fundraiser. EstablishedRainbow Knots GK in September 2018/ Holds many lectures at companies and local governments

Naoki Domoto
NPO Tokyo Rainbow Pride - Vice President
Born in Kagawa Prefecture in 1973. Completed Graduate School at Engineering Science, Osaka University.
Joined Kokusai Telegraph and Telephone Corporation (currently KDDI Corporation) in 1998 and worked as
a communications engineer. In parallel with this job, he began to participate in parade activities as avolunteer in 2009. After the establishment of TRP in 2011, he worked in a central role, with TRP becoming
an NPO in August 2015. At this point Naoki became director, a position which he still holds today. The
organization has been consistently involved in parade operations, organizing parades based on social
trends. He recognized himself as gay in the 6th grade. He came out while participating in parade activities.
The driving force behind his work is to see people being themselves and the smiles of participants throughparades/festivals. Currently, he is involved in lectures for companies, based on the perspective andexperience of being the director of TRP as well as a gay member of a large organization.

Mio Yoshimura
NPO Tokyo Rainbow Pride – Sales Department – Head of Sales
Born in Yamaguchi Prefecture in 1982. Started a business in 2008 after graduating university. Managing thesales department, she has raised an organization to a scale of 80 people. Joined freee in 2016. Changed torecruiting from inside sales after understanding the importance or creating an organization while maintaining
diversity. She established Diversity Promotion at freee, serving as director. She performs training with a focus
on mutual understanding between employees, with a theme of “how to perceive one’s diversity” according to
the growth phase of each individual company in order to preserve organizational diversity. She also
implements LGBT training and talks from the perspective of both LGBTQ people and corporate managers,
including such organizations as the Japan Association of New Economy, Mitsubishi, Sony, and other startup
21
companies.

PRIDE WEEK TRP-HOSTED EVENTSIn addition to the Pride Festival, several events sponsored by Tokyo Rainbow Pride will be held during PrideNew
Week. You can promote your organization by displaying logos, sampling, and exhibiting at those even venues.
Please contact us for details.
*Rainbow/Diamond Plan includes logo display at event venues hosted by Pride Week TRP.
We are also looking for main sponsors for individual TRP-hosted Pride Week events, as Rainbow Plans will not necessarily be arranged as the main sponsors in these events.
*It is possible for organizations to sponsor and exhibit only at TRP-hosted Pride Week events.

Family &YouthPride

A pride event which mainly targets
families and young people.
Details TBA.

Academic
Symposium

An academic-type symposium formedia and LGBTQ.
Details TBA.

Closing Party
A closing party which ends thePride Festival and Pride Week.
Details TBA.

22

TRP2020 SPONSORSHIP PLANS
Sponsorship application
deadline: 31 Jan. 2020

Event sponsor logos, etc.

Booth

Booth
exhibition

Branding/PR

Branding/PR

Branding/PR

Education

Branding/PR

Education

Education

Rainbow

Diamond

PlatinumGold

SilverBronze 1

Bronze 2（Max 3）（Max 5）（最大７社）

Large booth

Large booth

2 booths

2 booths

1 booth

1 boothBronzeBronzeMain info boothSampling
In-booth

Stage

Logo

Rainbow

Diamond

PlatinumGold

Entrance

Logo

Rainbow

Diamond

PlatinumGold

SilverPre-dep. parade banner

Logo

Stage screen advert

Video adVenue screen advert

Video adRadio adRainbow plan

Diamond plan

Platinum plan

Gold plan

Silver plan

BannerRainbow

Diamond

PlatinumGold

SilverBronzeBronzeRainbow

Diamond

Platinum

Logo

Rainbow

Diamond

PlatinumGold

SilverBronzeBronzeSimple ad

Front of guide (plan)

TRP website

ArticleSNS adIntro in ed. content
ArticleEvent map
Paper media, etc.

Event guide(tabloid)

Logo

ArticleTraining

Posters/flyers

Logo

Shoppers

Logo

Volunteer staff T-shirts

Logo

Org. training/lecture

Lecture/talkPride Week TRP events

Logo

Sponsorship plan price(not including tax)

¥8,000,000* Joint enrolment by more that 5 organizations is accepted at the Platinum level and above *Sponsorship does not bestow any special access to the parade

23

New

24

SHIBUYA VISION
Adverts will be aired on Glico Vision at Shibuya Scramble Crossing and the 7-Vision network
located across Shibuya.
During the period before and after the Pride Festival, the city of Shibuya is decorated in rainbow colors, increasing the spirit ofcelebrating Pride and raising attention about LGBT matters. A video containing your organization’s promotional content will beshown on the street visions in Shibuya. Your organization’s message can reach even more people outside of Yoyogi Park.
With the Special Plan for Tokyo Rainbow Pride, advert content should be related to your organization’s LGBT awareness, for example included
messages such as “we support Tokyo Rainbow Pride”. Adverts which are only for PR use of products and services can not be displayed.
Contents of the advert will be reviewed for eligibility, and production will commence once consultation is completed.
◾️Glico Vision Shibuya
Reaching people
entering Shibuya andthose returning
to the station■Media name: Glico Vision Shibuya (in front of the station)■Broadcast time: 9:00-24:00 (15 hours per day)■Installation location: 1-23-8 Jinnan, Shibuya-Ku■Screen size: 3.46m x 6.36m/22㎡ （287 inches）■Submission material: HD cam or data delivery (file extension: mov, .mp4, .m4v, .avi, .mxf etc.）■Shibuya Vision 1 (7-vision network）

Tower RecordsMAP②
Vision(map no. 2)

Humax bld. Vision
MAP③(map no. 3)

Shibuya Center bld.MAP④
Vision(map no. 4)

ABC Mart Vision (map
no.5)
MAP⑤

- Tower Records Vision will be silently broadcast from 20:00-24:00 in consideration for local residents.
- Please note that Humax Pavilion Vision is always silent.
- Contents of the advert will be reviewed for eligibility. Please note that in some instances broadcast
may not be possible.
- In the event that there are changes to the current plan, such as changes to the broadcast environment or
regulations, we will endeavor to get in touch with your organization.

KN2 Shibuya bld. Vision
MAP⑥(map no.6)

Adores VisionMAP⑦(map no.7)

Sigma bld. Vision MAP⑧(map no.8)

25

SHIBUYA VISION (2) TRP SPECIAL PLAN

■Plan A (Spot price ￥600,000 + advert creation fee ￥200,000 (not including tax))
メディア名Media name

シブヤテレビジョン1
Shibuya Television 1(7-Vision network)(7ビジョンネットワーク)

場所
Location

Broadcast
plan
放映プラン

タワーレコードビジョン
Tower Records Vision

放映時間
Broadcast
time

Time
時間

No.
days
⽇数

Per hour
本数/時

本/⽇
Per
day

各総本数
Total

15
second spot
15秒SPOT

15

7

3

45

315

ヒューマックスビルビジョン
Humax bld. Vision

15
second spot
15秒SPOT

15

7

3

45

315

ABCマートビジョン
ABC Mart Vision

15
second spot
15秒SPOT

15

7

3

45

315

Shibuya Center bld. Vision
渋⾕センタービルビジョン

15秒SPOT
15
second spot

15

7

3

45

315

KN2 Shibuya bld. Vision
KN2渋⾕ビルビジョン

15
second spot
15秒SPOT

15

7

3

45

315

シグマビルビジョン
Sigma bld. Vision

15
second spot
spot
15秒SPOT
15
second

15

7

3

45

315

アドアーズビジョン
Adores Vision

15
second spot
15秒SPOT

15

7

3

45

315

TOTAL

2205

9:00〜24:00■Plan B (Spot price ￥800,000 + advert creation fee ￥200,000 (not including tax))
メディア名Media name

シブヤテレビジョン1

Shibuya Television 1(7ビジョンネットワー(7 screen network)
ク)

場所
Location

Broadcast plan
放映プラン

タワーレコードビジョン
Tower Records Vision

Broadcast
time
放映時間

Time
時間

No.
days
⽇数

Per hour
本数/時

Per day
本/⽇

各総本数
Total

15 second spot
15秒SPOT

15

7

5

75

525

ヒューマックスビルビジョン
Humax bld. Vision

15 second spot
15秒SPOT

15

7

5

75

525

ABC Mart Vision
ABCマートビジョン

15 second spot
15秒SPOT

15

7

5

75

525

Shibuya Center bld. Vision
渋⾕センタービルビジョン

15 second spot
15秒SPOT

15

7

5

75

525

KN2 Shibuya bld. Vision
KN2渋⾕ビルビジョン

15 second spot
15秒SPOT

15

7

5

75

525

シグマビルビジョン
Sigma bld. Vision

15 second spot
15秒SPOT

15

7

5

75

525

アドアーズビジョン
Adores Vision

15秒SPOT
15 second spot

15

7

5

75

525

TOTAL

3675

9:00〜24:00

26

SHIBUYA VISION (3) TRP SPECIAL PLAN

■ Plan C (Spot price ￥1,500,000 + advert creation fee ￥200,000 (not including tax))
メディア名Media name
シブヤテレビジョン2
Glico
Vision Shibuya

メディア名Media name

シブヤテレビジョン1

Shibuya Television 1(7ビジョンネットワー(7-Vision network)ク)

Location
場所

ハチ公前交差点
Hachiko
Crossing

Broadcast
plan
放映プラン

Broadcast
time
放映時間

No.
days
⽇数

Per hour
本数/時

本数/⽇
Per day

各総本数
Total

15
second spot
15秒SPOT

9:00〜24：00

7

4

60

420

TOTAL

420

Location
場所

Broadcast plan
放映プラン

タワーレコードビジョン
Tower Records Vision

Broadcast
time
放映時間

Time
時間

No.
days
⽇数

Per hour
本数/時本/⽇
Per day

各総本数
Total

15 second spot
15秒SPOT

15

7

4

60

420

ヒューマックスビルビジョン
Humax bld. Vision

15 second spot
15秒SPOT

15

7

4

60

420

ABC Mart Vision
ABCマートビジョン

15 second spot
15秒SPOT

15

7

4

60

420

Shibuya Center bld. Vision
渋⾕センタービルビジョン

15 second spot
15秒SPOT

15

7

4

60

420

KN2 Shibuya bld. Vision
KN2渋⾕ビルビジョン

15 second spot
15秒SPOT

15

7

4

60

420

シグマビルビジョン
Sigma bld. Vision

15 second spot
15秒SPOT

15

7

4

60

420

アドアーズビジョン
Adores Vision

15 second spot
15秒SPOT

15

7

4

60

420

TOTAL

2940

9:00〜24:00

27

InterFM897 Official Radio Special Plan
[Promotion on Tokyo Rainbow Pride 2020 special program by InterFM897]

2019 guests
Ataru Nakamura/Happou
Fubijin/Yu Sakai/Taiji
Sato/Ryucheru/Wednesday
Campanella (KOM_I)/Thelma
Aoyama (Comments)/Tsuyoshi
Kizu/Yaruki Arimi

InterFM897, an official media partner, will hold a 7-hour special program titled “TOKYO RAINBOW PRIDE SPECIAL ONE
LOVE”, that aims to create a world where all types of “love” is respected via “music” at a
special booth located in Yoyogi Park.
Number of spots: 5 (planned)
Broadcast period : 7-hour special collaboration show
Broadcast date : Planned for 25 or 26 April, details TBC.
Title : TOKYO RAINBOW PRIDE 2020 Official Program

InterFM897 Holiday Special One Love (TBD)
Provisional outline : Co-presented without payment, joint credit (no. of times to be
adjusted), total advertisement time 180 seconds
Other deployment:
1. 15-minute corner broadcast arranged for sponsors within the show
(live acoustics, talk shows, listener participation etc.)
2. Exposure at InterFM897 broadcast booth (signboard, back panel)

3. Sampling at InterFM897 broadcast booth
4. Broadcast of TRP support spot advert as an advanced policy(TRP announcement + xx supports TRP) 40 seconds x 10 times – Material
production included

Price : ￥1,000,000▼2019 homepage
https://www.interfm.co.jp/lp/rainbow/

28

InterFM897 Radio Time Signal Planning[Promotion by InterFM897 at TRP 2020 countdown time signal]

Broadcast advert with time announcement. Time signal planning. As a “April only event”
A TOKYO RAINBOW PRIDE 2020 creative time signal that counts down.

・Time signal, Mon-Fri belt
Number of spots : TBD
Broadcast length：25-second time signal advert in the Mon-Fri belt, 5 times per week
Broadcast time：Weekdays, April 2020（until TRP)
Price：￥800,000 (including one type of material production cost)・Time signal, Sat-Sun Belt
Number of spots : TBD
Broadcast length：25-second time signal advert in the Sat-Sun belt, 5 times per week
Broadcast time： Weekends, April 2020（until TRP)

[Fixed phrasing]Price：￥350,000“Towards a society where all love is treated(including one type of material production cost)equally”
xx days left until TOKYO RAINBOW PRIDE(Sponsor name) tells you it’s xx o’clock・Broadcast format
Other
company
adverts

Advert length 37seconds

Last sound (beep, beep)

2 seconds
TONE (time signal)

Pause

4.5 seconds

0.5 seconds

29

BuzzFeed Japan Tie-Up
BuzzFeed Japan, the media partner of TRP 2020, will distribute your organization’s
information via SNS!
Tie-up articles
Tie-up articles will be produced about sponsoring organization’sLGBT and diversity initiatives and posted on the web/SNS
About*Created based on content of the sponsoring organization.
*Tie-up details will be shared in advance.
*Posting start timing can be adjusted, however at least one month isrequired for creation and proofreading.

BuzzFeed Japan tie-up articles are posted on the locations below
Publishinglocation- TRP official website/event guide magazine- BuzzFeed Japan official website- Distributed on BuzzFeed Japan News SNS (Facebook, Twitter)

Eligibility
Price

Silver, Bronze 1, Bronze 2￥600,000 (one tie-up article, approx. 5,000 views)

Examples30

BuzzFeed Japan Show Sponsorship
An original show by BuzzFeed Japan to broadcast
your organization’s information!
BuzzFeed Japan’s original show sponsorship and sponsor corner
Sponsorship of an original talk show using SNS planned and run by BuzzFeed Japan for TRP.
Sponsorplan
details1) Sponsor exposure in the show (logo exposure and company name reading planned)2) Provision of sponsor introduction segment for approx. 3 minutes
We provide a corner as part of the show in accordance with sponsor needs.
(e.g.: Introduction of company initiatives, interviews with company staff, introduction of
products and services, etc.)
Show length: 30 minutes
Broadcast location: Twitter & Periscope*The show will be broadcast once, however pre-show announcements will be made,Show

outlineand the show can be viewed afterwards.
Broadcast time: Night before the pride festival (planned) *Further details TBD
Playback no. (expected): 250,000

Eligibility

Price

All TRP sponsors￥1,500,000
2 frames（planned）
MC: Hayakawa Gomi, Yukari Oshima

2019

Guests: Ryuchel, Peey, Ichinose Fumika

examplesTheme: A show to discuss the concerns of
LGBTQ people living in rural areas

Title: “Make Japan more colorful#地元に届けこの思い”

31

LGBT SURVEYS/CONSULTING/PRODUCT PLANNING, MARKETING

New
When LGBT measures are mentioned, there are many managers and people in charge who are worried about what they will do as a company.
On the other hand, while attempts may be made in a formal manner, the actual situation will differ depending on issues within the organization,such as cases where the system created is not being used effectively. Our organization has a wide range of LGBT measures which can be
performed at your organization, such as internal company surveys (employee awareness surveys, measuring the effects of LGBT measures,etc.) and proposals for measures that are made after grasping the current organizational situation. Please do not hesitate to get in touch with
us to help assist in your organization’s LGBT measures.

How can we convince
the management?

Where do we evenstart with
LGBT policies?

What kind of
message should I send
as a manager?

What is most effective
for changing corporate
culture?

What systems/facilities
should we make?
I want know-how todevelop products
for LGBT people

What is the correct
answer for basic
policies andregulations?

What should I do if
there is a request froman LGBT employee?

Company LGBT measure (examples)
・Clarification of company policy and anti-discrimination rules, message from top management (determining policy)
・Training, study sessions, seminar participation, dialogue, movies/books (know appropriate knowledge)
・Examination and maintenance of various systems, consultation desks, equipment/signs, awareness of conditions (change concretely)・Employee networks (LGBT and allies), event sponsorship (visualization of understanding and support)
・LGBT product planning and marketing

Experienced staff members will inquire about organizational issues and circumstances in detail,and will propose methods to proceed.
Survey and consulting costs vary depending on the content of the initiatives.
Please feel free to contact us for further details.

32

REQUEST FOR DONATIONS

We accept donations from individuals/organizations which support theactivities of NPO Tokyo Rainbow Pride.
Our group activities are not only supported by the sponsorship plan,
but also via contributions made by our many donators.
We kindly ask for your consideration for donations together withparticipation via the sponsorship plan.

33

INQUIRIES

We at NPO Tokyo Rainbow Pride wish to help your organization with its LGBT support efforts.
Please feel free to consult with us in regards to CSR activities and LGBT marketing.

In addition, as part of the sponsorship plan, we can make arrangements to fit your organization’s needs. Please do not hesitate tocontact us if you have any inquiries at the address below.
Thank you.
Tokyo Rainbow Pride 2020 Operation Committee
Email address: sponsor@tokyorainbowpride.com

34