JCI

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Awards Entry

2014 Asia-pacific Conference
osakajc TOYPJCI JAPAN

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Entry Information
Award Program:

2014 Asia-Pacific Conference

Category:

NOM Information
National Organization:

JCI JAPAN

Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:
President:

JCI Osaka
Norimasa Nakatani

President Email: nori72nori72wanokokoro@gmail.com

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Page 2Basic Information
Duration : From Sep. 5th to 10th, 2013
Staff : 52 members
mperial Household Agency, Board of the Crown Prince\\\'s Household,Sponsors :JETRO, NGOs, Ministry of Economy
Budget : US $ 56,747
Profit / Loss : None
In which UN MDG best
Develop a global partnership for developmentfit (if apply): ?:Who is benefited ?: 2.67 million people living in Osaka
Objective : [Flagship objective of this year](1)To help companies understand the importance of not only pursuing theirprofit but also contributing to a community.
(2)To help citizens understand companies conducting a program for acommunity and motivate them to support them.
[Objective of this program](1)To provide opportunities for people to have international exchange withyoung business people who will take an important role in the comingfuture.
(2)To carry out private diplomacy by inviting TOYP members.
(3)To provide opportunities for Osaka citizens to pay attention to various
problems in the world.
(4)To invite 5 TOYP members from foreign countries. To have themunderstand Japan deeply and become a fan of Japan.
Overview : [At a forum]
We invite 5 foreign young business people to Japan. They aim for settlingsocial issues through economic activities. We provide an opportunity forthem to make a presentation regarding their activities.
[Who are 5 TOYP members?]
They are involved in social development movement through economic
activities regarding agendas among nations and regions.
[Report by TOYP members]
TOYP members write a report on what they notice and feel at a forum. We
prepare booklet of their report and distribute them to people in thecommunity.
["Osaka Project" and "Tokyo Project"]
There are apparel companies in Tokyo and Osaka that promote ethicalfashion. We provide opportunities for 5 TOYP members to visit them andinteract with Japanese culture. This aims to obtain their deeper
understanding of Japan.
[Audience with Imperial family]
We provide an opportunity for them to have an audience with Imperialfamily for 32 consecutive years.
[Cooperation with the government]
We build this program in cooperation with Osaka city, Ministry ofEconomy, Trade and Industry, and JETRO.
Results : [Participants in a forum]
As many as 252 people participated in the forum.
[Result of questionnaires]
94.6% of participants in the forum got motivated to support their economic
activities by listening to their presentation. In fact, some of JCI Osaka
members got involved in social development movement through their ownprograms.
[Approach to media]
We were interviewed on several media and got a lot of attention from thepublic.
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Actions Taken : [Research on ethical business]
We visited companies and organization engaged in research on ethicalbusiness.
Dec. 18th Ethical Penelope Co. (Promoting fair trade)Jan. 8th JETRO Osaka OfficeJan. 23rd Ministry of Economy, Trade and Industry
Jan. 23rd JETRO Tokyo OfficeJan. 24th Delphys Inc. (Doing researches on ethical business)
Jun. 4th People Tree. (Promoting fair trade)Jun. 21st Mother House. (Promoting fair trade)[Research on international issues]
We participated in organizations and events to recognize various problems
in the world.
Feb. 3rd ONE WORLD FESTIVAL
Feb. 22nd Japan Asian Association & Asian Friendship Society"Visiting the home land of Kilimanjaro Coffee"
Mar. 8th Japan Asian Association Head Office "Lunch at Haroharo"May. 4th EARTHDAY KOBE, 2013
[TOYP Program]
Sep. 5th (Thu.)
TOYP members came to Japan.
Sep. 6th (Fri.)
They inspected Osaka.
Sep. 7th (Sat.)TOYP forum
Sep. 8th (Sun.)TOYP members wrote a report and inspected Osaka.
Sep. 9th (Mon.)
They inspected Tokyo and had an audience with Imperial family.
Sep. 10th (Tue.)
They returned to their countries.
Recommendations : [Inviting TOYP members]
We recruited members abroad in line with theme of our program this year
and screened them. We invited young business people to Japan who play
an active role in the world. By giving a live presentation, they can make anappeal to the citizens.
[Fans of Japan]
TOYP members stayed in Japan for six days, participated in various
program, and then made a deep understanding of Japan. It enabled them
to became a fan of Japan. Eventually, we successfully formed a base ofinternational exchange with them.
[Long-lasting program]
Our program has a long history for 32 consecutive years as a private
diplomacy one.
[Audience with Imperial family]
This is the only program among JCI Japan programs for TOYP members
to be able to make an audience with Imperial family. It is a great honor forthem.

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Award Category criteria

Globalization advances rapidly in the world by various
technological progress.
As a result, we have a closer connection withphenomenon caused in various countries and areas. We
can not ignore this.
Therefore, we help people living in Osaka understandthe followings:
・that there are different cultures and historical viewsin the world.
・that friction and problems exist resulting fromdifferent backgrounds.
In order to solve the problems, we provide anopportunity for social entrepreneurs to convey theirthought. They are involved in solving the problems
through their economic activities. Our objective is thatmany people have consideration for others with awider perspective through this program.
To achieve MDG"s objective which Global Compact
sets.
(1)We provided an opportunity for people in thecommunity to pay attention to issues in the world.
(2)We helped them solve problems among nations andregions through economic activities. As a result, they
could make a deeper understanding of fair trade andethical thinking.
The budget was an effective guide for the financial
management of this program as below:
We prioritized budget allocation to travel and staying
expenses to invite outstanding young people in theworld.
And then, we allocated sufficient budget to site andadvertisement expenses so that many Osaka citizens
could participate in a forum.
On the other hand, part of staying cost could be cut
down by arranging a home-stay on the first day for
TOYP members. It also enabled them to understandJapan more deeply.
Regarding "Osaka Program" and "Tokyo Program,"
their expenses could be also cut down. This is because
we made an effort to achieve their understanding ofJapanese history and current situation without
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spending much money.
The budget was an effective guide for the financial
management as above.
This program advanced JCI Mission and Vision as
below:[JCI Mission]
Young people had not been interested in the world,
regardless of rapid globalization. We got them torealize the present situation of the world.
In addition, we provided opportunities for them tocreate positive change by listening to lectures ofbusiness entrepreneurs of their own age who took an
actual action for solving social issues.
[JCI Vision]
We invited business entrepreneurs of our own age toOsaka. They are involved in activities to solve social
issues in the world. We could develop trust
relationship with them through acting together for aweek with our hospitality.

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Award Category criteria[Number of participants]
citizens: 104 people, JCI Osaka members: 148 people[Result of a questionnaire]
Q2. "Did you know about ethical fashion and fair trade
which was the main content of this lecture?"
60% of the participants answered, "No." On the other
hand, as many as 93.9% of the participants answered,"Yes." to the following question:
Q3 "Did you feel a need for ethical fashion and fairtrade after listening to the lecture?"
From these results, we could verify their positivechange.
At the same time, we provided opportunities for themto understand that our daily consumption could cause
poverty abroad and conscientious economic activity
could be a way to solve the problem.
(1)More and more people support the companies thatdeal with fair trade products.
The participants in a forum could realize thesignificance of fair trade. They used to buy products
considering only its price. However, after the forum,
the number of people increased who buy fair trade
products even if these are expensive.
(2)Some companies started fair trade business. Someof the companies at the forum started a new business tosolve problems in the world. （http://www.serendipjp.com/）
In addition, some people got interested in fair trade andethical thinking. They began to prepare for building a
new business.
(3)We arranged Ms.
Ikoma"s(https://www.facebook.com/yoshiko.ikoma.7)
lecture at the forum for people involved in fashion
academies. Her lecture motivated them to change thecommunity through ethical thinking from the fashion
business.

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Award Category criteria

Principle 4, 5, and 6
The severe forced labor for women and children still
exists in the world. We provided an opportunity forpeople in the community to find a solution of theproblem.
In addition, we invited young businessmen fromforeign countries. They took an actual action for thesolution. We provide an opportunity for many people
in the community to know their action and get
motivated to support them.
(1) We invited 5 young businessmen from foreigncountries who had ethical thinking such as conscienceand consideration.
(2)We asked Yoshiko Ikoma to give a lecture at ourforum. She is the leading expert of ethical fashion. We
provided an opportunity for Osaka citizens tounderstand ethical thinking.
(3)Osaka citizens could realize the fact that the severe
forced labor for many women and children still exists
in the world through our program.
(4)Some companies trade a product at a fair price not aproduct exploited by severe labor circumstances. We
could get Osaka citizens motivated to support them.
(5)Young businesspeople realized the importance ofsolving various problems in the world througheconomic activity.

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Award Category criteria"Goal 1-B," the objective of Global Impact, is "toachieve a complete and productive employment of all
people including a woman and the youth, and decentwork."
We could share this novel ethical thinking with many
people in the community. We also got them to make apositive change in struggling with problems.
"Goal 8-A" is "to build trading and financial systemthat are open, rule-based, predictable, and notdiscriminatory."
People in the community got inspired to make a fairtrade by listening to the lecture at our forum.
(1)According to the questionnaire, 60% of theparticipants did not know about ethical fashion and fairtrade, which was the main content of this lecture. On
the other hand, as many as 93.9% of the participantsfelt a need for ethical fashion and fair trade after
listening to the lecture.
(2)More and more people support the companies thatdeal with fair trade products.
The citizens who participated in the forum could
understand the significance of fair trade. They used todecide to buy products considering only its price.
However, after the forum, the number of people
increased who buy fair trade products even if these areexpensive.
(3)Some companies started to deal with fair trade.
Some of the companies which participated in ourforum created a new business to settle agendas in theworld. （http://www.serendip-jp.com/）
In addition, some people got interested in fair trade andethical thinking and started to prepare for
implementing a new business.
(4)We could get JCI Osaka members to become
interested in ethical thinking and fair trade.

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Page 75

Award Category criteria

JCI Osaka came to be more recognized by people
through the following activities:
・To have many contacts with companies, groups, andindividuals that promote ethical thinking for thepurpose of running TOYP program.
・To promote many citizens’s participation in TOYP
forum.
We could improve trust with other organizations
through running this long-lasting program with thesupport of Osaka city, and in cooperation with
Imperial Household Agency, Board of the Crown
Prince\'s Household, embassies and consulates in othercountries.
We also could foster trust from Imperial family
because we took 5 TOYP members to them this year,
too, which was our 32nd audience with them.
Through this program, JCI Osaka members got an
opportunity to improve themselves by spending one
week with prominent TOYP members.
JCI Osaka members who organized and ran this TOYP
program realized that they could share their sense ofvalues with others by taking a proactive action. They
also decided to continue this TOYP program in thefuture.

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Page 86Award Category criteria

As a direct impact, the relationship with young foreignbusinesspeople who participated in our TOYP program
will keep motivating Osaka citizens and JCI Osaka
members to realize new values and take an action.
It is expected as an indirect impact that this program
will enhance people’s motivation to have international
exchange and it will lead to local development incooperation with International Exchange
Organizations.
We think It is important to work in closer cooperation
with International Exchange Organizations and thegovernment in Osaka.
We provide opportunities for people to exchange
opinions with each other and to organize events inorder to deepen a mutual understanding. As the resultof that, we can get people in the community motivatedto have international exchange. We think it will also
improve the effect of our program.

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