Cloud Service Market Trend in JapanNTT Communications Corporation
Masayuki Hayashi
November 1, 2013

Self Introduction●NTT Communications
Marketing of Cloud Services●Visiting fellow of The Center for Global Communications(GLOCOM), International University of Japan●Blogger ITmedia Alternative blog『Business 2.0』
http://blogs.itmedia.co.jp/business20/●Booksthe author of Cloud Business Nyumon (an introduction to cloudbusiness)
the author of Open Cloud Nyumon (an introduction to OpenCloud)●Twitter @masayukihayashi@cloud_1topi1

Cloud Activities●Cloud Utilization Promotion Agency, Adviser●Open Cloud Demonstration Experiment Taskforce, Member●Japan CloudStack Users Group, Adviser●Open Compute Project Japan, Member●Cloud Business Alliance●SUCRE（SUpporting Cloud Research Exploitation）,JP Member●Nippon Cloud Working Group, Samurai Cloud Supporter●Made in Japan Software Consortium●ASPIC Open Data Group2

Cloud Business3Market Forecast of Cloud Business・Japanese cloud market will reach 1 trillion yen in 2015,
to 2 trillion yen in 2017
・Companies about 70% of Company give priority to cloud,"cloud first" is expanding.
■Public Cloud Vender(1) Company A（19.1%）(2) Company G(3) NTT Com■Private Cloud Vender(1) NTT Com（13.0%）(2) Company F(3) Company A(3) Company N(4) Company M
出所：MM総研 国内クラウドサービス需要動向 2013.8.30

4

Diagram of Cloud Vendors
Cloud Consumer

ITDepartment

SaaS venderService Provider Cloud Broker /Integrator
SI Vendor
PaaS vender
OS・Middleware・Software

CloudProvider

Cloud Service Provider（IaaS）

Network

Data Center

Hardware

Virtualization
software

Cloud Enabler / Cloud Carrier

5Cloud Shift of IT Vendor
Almost all IT Vendor shift to Cloud Service Provider∗ Telecom/DataCenter∗ PaaS/SaaS offering based on IaaS

∗ Software Vender∗ From Licensing to Service Offering∗ Hardware Vender∗ From Hardware to Service Offering

NTT ComKDDI、Softbank
IDC Frontier etc
Microsoft (Windows Azure）
Red hat (Open Hybrid Cloud）
VMware（vCloud Hybrid Service）
IBM（Open Cloud）
HP (HP Converged Cloud）
Dell (Dell Cloud Dedicated）∗ System Integrator∗ Multi Cloud Consulting, Cloud Broker, Cloud Integrator∗ IT Department∗ Cloud Provider with in Enterprise6

Cloud Ecosystem●Enterprise Cloud●Consumer Cloud・Mission critical system
・Hybrid Cloud・Cloud Integration

・Web Service/ eCommerce・Social Game
・Smart TV, ebook●Community Cloud・Government Cloud・Medical, Education etc
・Smart Community

Application Market

Partner／independent software vendor
Open API／AWS Compatible API
Other CloudOn-premise

CloudBroker

Other Cloud

Cloud Service

CloudBorker

Other Cloud（Cloud OS）
Other Cloud・Multi Device
・Automation
・Cloud Portal

Self Portal ／User Driven Cloud

Hybrid Cloud・ServiceDevelopment・Community
・CloudOrganaization
7Evolution of Cloud Ecosystem
Cloud Provider

Cloud Provider

Cloud Provider
Cloud Community

Cloud Community
Cloud Broker/ Integrator
Cloud Consumer①Deal Cloud Provider &Cloud Consumer

Cloud Consumer

Cloud Consumer②Ecosystem for
Cloud Community③Cloud Broker , Cloud Integrator
for Customer

Cloud Provider
Cloud Community
Cloud Auditor
Cloud Broker/ Integrator

Cloud Consumer④Improvement of safety and reliability
For Cloud Auditor⑤Inter Cloud／Hybrid Cloud8

Domain Cloud EcoSystem①Enterprise CloudBig Data③Social Cloud

教育
コンテンツ

電⼦⾏政
サービス

Social／Inudsutry

中央省庁 自治体

Community Cloud for Enterprise
データ
サービス連携Education Cloud

Government Cloud

Inter Cloud

共通基盤

Medical Cloud

連携防災情報配信・共有
サービス

Private Cloudｸﾗｳﾄﾞ
ｽﾄﾚｰｼﾞ

教員DB

学内
教員免許
システム
更新SaaSGIS Cloudｸﾗｳﾄﾞ
ﾎｽﾃｨﾝｸﾞSocial Cloud

Smart Community

Ｍ２Ｍ CloudEHR・PHR
遠隔医療開発環境

Security Cloud
Social media/Game
SaaSEnterprise

業務
ｱﾌﾟﾘ

Cloud for Hhome
ｺﾐｭﾆｹｰｼｮﾝ

汎用アプリ

ホームICT
基盤
ホームICT
アプリ

Enterprise（B to B）

Contents Cloud

Cloud for TV
次世代放送
通信連携
サービス

コンテンツ

②Consumer Cloud
Consumer（B to B to C）
9Cloud Ecosystem (IaaS)
Original Cloud Ecosystem

Open Cloud Ecosystem

AWS(Amazon Web Services)

CloudStack、OpenStack●Market Leader(Open Source Cloud platform●AWS Uses Group (around 30 in Japan)●Partner (more than 100)
・NRI、Hitachi、CTC、NTT Data, NEC etc

NTT Com 、IDC Frontier、KDDI、SCSK、Intec、Uniadex etc●Anti vender lock in●Open API（＋Amazon API compatibility）●Open Ecosystem

Microsoft（Azure）●Windows Server & Office User
●Big Partner Ecosystem●Partner Support「Cloud Competency」Program
will start next year

Original Ecosystem in Japan
Data Hotel, NIFTY Cloud、GMO Cloud、Biglobe etc

10Trend of Cloud Standardization
De Facto Standard

One-Premise■UsersAmazonGoogle（OriginalAPI）

API形式の違いを吸収

OGF(OCCi)
DMTF
OpenStack(Open API)

Public Cloud

DMTF(Inter Cloud)

OpenAPI
Original
API

GICTF
Private Cloud(Inter Cloud)OGF(OCCi)(Inter Cloud)Public Cloud
DMTF
OMG
IETF
SNIA
CSA(Operation) (Structure) (Storage) (Management) (Security)

Amazon互換API or 標準API
Google,Salesforce,
Amazon, etc.
Cloud Native

OASIS
(SOA)

ITU-T FG CloudIEEE CCSSG
ISO/IEC JTC SC38
Forum de jure standard

US Government
OpenStack
CloudStack
Open Source
Community

NIST
CC forum

出所：GICTFに追記

11

Cloud（Vertical Integration)
SaaS／Bigdata
Application Market（Uforge等）

API

Operational
automation（Chef etc）

Cloud Management（RigtSclae、Scalr）
Cloud API Library（Deltacloud etc）

Open PaaS（Cloud Foundry、OpenShift ）Integrated Platform(Software Defined Data Centeretc)

Multi Language, Multi
Development FrameworkAPI(AWS互換)Open IaaS（OpenStack、CloudStack ）API

Commodity (IaaS)→Competition Layer will be
Platform or SDN

Multi Hyperviser（Xen Server、VMware etc）
Physical Server(Server, Storage)

NorthboundAPI

SDN(Software Defined Networking)Open Compute Project

Scale Merit12

CloudStack Vender in Japan
VenderServiceSummary

NTT Com

CloudnSupport RDB, DNS, Autoscale, CDN, Global

IDC Frontier

IDCF Cloud Service
IDCF Private Cloud Service

Public Cloud and Private Cloud

KDDI

KDDI Cloud Platform
Service

Dedicated 「Premium」、VMの「Value」、Customaized「Custom」

SCSK

NetXCloud/
Cloud System Enabler

Public Cloud and Private Cloud Solution

Uniadex

U-Cloud Cloud development

Multi Vender, Private Cloud Solution

Nissho electoronic

Nissho-Block

Private Cloud Platform「Nissho-Blocks IaaS」

Hitachi

Hitachi Cloud platform
Solution

CloudStack and haddoop. Total Solution

13

OpenStack Vender in Japan
事業者名
GMO Internet

サービス名称
Onamae.com VPS

概要
OpenStack and optional service

14Open PaaS

Developme
nt tool/API

Authentication, Billing

SDK

Development kit for Mobile software

Development Framework

Rails、Sinatra、Spring、Node.js、Eclips etc

Programing Language

Ruby、Java、Python、PHP、Apex

Application Server

Apache Tomcat、Jboss

Data base service

MySQL、PostgreSQL、MongoDB、Redis、Amazon RDS、
OracleDB、Microsoft SQL、Database.com

MessagingRabbitMQ、Amazon SQS、Red Hat MRG

Other Service Support

API

Other PaaS Function

Application Integration、Business Process Management、Data Integration、Portal、Securitｙ

Core PaaS

IaaS（Amazon EC2、CloudStack、OpenStack、Eucalyptus、VMware vSphere etc）

15

Use Case16

Case Study A Company (1/2)

General applications

SecurityVoice
Unified Communications

China
DataCenter

Enterprise CloudUK
Data CenterJapan

Singapore
Data Center

US
Data Center

Data Center
Global Network
Arcstar Universal One

Customer Sites

17

Case Study A Company (2/2)
Approximately 30% ICT cost reduction achieved throughconsolidation of local systems
ServerNetwork Migrate almost 1,700
physical servers to Cloud Concentrated on one
global carrier 30% remained onpremise(CAD, controlsystem) We offered 5-6
alternative options foreach branch office,such as support
system, number ofstaff, etc.

 25% disposal of servers
in process of migration

Business App Integrated ERP
package on acompany-wide basis.
 Outsourcing commonoperation
 Standardize document
rules

18

Big Data Business

19

Big Data Business Market
・Domestic big data technology / services market in 2012, 20.6
billion. Expected to reach 1,015 billion in 2017

・・Domestic big data technology / service market End-User Revenue forecast 、2011〜2017
出所：IDC Japan 国内ビッグデータテクノロジー／サービス市場予測を発表2013.8.26

20

Big Data for public and Open Data
Public Sector
Information

Open Government
Data

Government and Local
Government data

Machine Readable Data

Public Sector
InformationOpenGovernment
Data

Open Data
Government and enterprisedata (Machine Readabledata)

Open Data

Public Big Data
Public Big Datafor public use

21

Data Scientist

Rising alongside the relatively new technology of big data is the new job
title data scientist. While not tied exclusively to big data projects, the data
scientist role does complement them because of the increased breadth anddepth of data being examined, as compared to traditional roles.

22

The number of graduates with the skills of data
analysis in the world
・ University number of graduates with a talent related to data analysis, Japan 3,400

China 17,410
India 13,270
Russia 12,300
Brazil 10,090
Poland 8,780
UK8,340
France 7,770
Romania 4,970
Italy4,900
Japan 3,400
Germany 3,320〔出所〕 McKinsey Global Institute「Big data: The next frontier for innovation, competition, and productivity」
2011.523

Data Scientist in Japan

VenderData Scientist

Summary

Accenture

100 (300)

Provides a wide range of analysis from strategic planning, to theoperation. Expand the service to the axis six areas of SCM
optimization and social media analysis, training, diagnosis, andM2M

Unisys50

Scenarios classification of one 4 CRM/O2O, social and industrial
infrastructure, compliance and risk management, information
systems infrastructure construction, to collect data, theimplementation application tool and application of each scenario
and hypothesis testing, and construction of big data analysis
infrastructure

Hitachi80(300)Order to create value through their big data, supported by pointof view close to the management moreFujitsu

100(The doubleby 2015)

100 engineers human strength as a group of experts to analyze
big data. System building several hundred people, including SE
can provide the relevant services of big dataNEC100(300 by 2015)

Promotion of participation in the demonstration experiment withcustomers and strengthen development of advanced technology,
including M2M and Hadoop, and marketing and promotion in thecompany-wide

http://www.nikkei.com/article/DGXNZO57421630X10C13A7EA1000

24

Data Scientist in Japan

UserTeamSummaryJAL

Business Analyst

In order to increase the number of PV op-ed page of the trip
ticket selling site, View trend analysis of the member site.

Oosaka GAS

Business Analalys
Center(10)The expert group mathematical programming, statistical analysis,
environment, climate, energy, and IT. The reform andimprovement of repair completion rate of household gas
appliances, the decision-making process in the data analysis

P&G

Business Analyst

Decision-making, such as consumer behavior, to explore the sitein potential customers with, business analysts provide options
and data required for decision-making

Kao

Data Scientist(6)Expand to promotional products and measures the results of thedata analysis. Brand value improvement to analyze the repeat
rate. It also analyzes the flow rate to other companies, toimplement the brakes are coming out from the counter products

ToshibaBusiness Analyst

Line design, transport, analysis by digital simulation of three
production, efficiency of semiconductor production

25

Big Data Business Ecosystem

Data Provider（Data Holder）
JR East（Suica data）
TSUTAYA（purchasedata）

Docomo（GPS data）
Toyota（probe data）
GOverment（Open Data）
Internal Use
Oosaka Gas
Master Card

Data Broker(DM、DMP）
Data Marketplace
Data Management Platform

Data Integrator
analsys Data,Data Scientist

NEC,Fujitsu Hitachi etc
BlueKai
DataMarket

Data Service Enabler

Data Consumer

Big data Platform
Cloud Service

SAS,IBM,1st Group
Treasure Data, Cloudera
AWS, NTT Com等

26