Soliloquy of the President [rental management] vol.39
Land usage, basic and intermediate, “the real story that nobody tells” No. ⑲
This time is the 19-month series No. ⑲. I’ll talk about “rental management”,
as usual beginners course for people (tax savings of 100 million Yen, thenumber of rented units is around 100 and the total asets after 10 years is 500million) and intermediate people (tax savings 500 million, the number ofrented units is 300, 20 years of experience and 2 billion yen asetts).
The ⑲ points of beginners are, ① “Discard the 3 selfishness” ② “Know thebasics of management” ③ “ Suspect the common sense” ④ “Compare beforedecide” ⑤ “make successful 1 thing” ⑥ “ the right floor plan” ⑦ “Know tocalculate tax saving” ⑧ “Lover the rent” ⑨ “Objective is the win concept”⑩ ”Why have vacancies” ⑪ ”Start to win” ⑫ “Which one is correct”⑬ ”Estimate the rent” ⑭ ”loosing rent” ⑮“selling the land” ⑰“repairs and renovation” ⑯“equal inheritance” ⑱“leasing agents” Andcontinuing No. ⑲ “Complains”.
Why beginner landlord is complaining and doing management unwillingly? I
can’t understand at all. You can stop if it is so unpleasant. Sell the land andbuilding, there is no more loan and feel refreshing. No more worries andmust not complain.
But the property will be gone. And when I tell that then the owner willcomplain to me. “For what reason we built it!!” We did it to save tax and haveproperty. Isn’t it? I want to know who told such thing?
Please recall. The apartment company’ sales man told, I think. That’s why
you started the rental business and failed. I have four books and sevenbooklets. There are 30 seminars yearly, if you learn on to your own risk thenyou must not “complain to somebody else”. Selling is the job of a sales man
and that’s the end of the game.
What I want to say, “don’t complain”. Listen to those people who are
successful, think and study yourself and decide do it or don’t do it. Landlords
who blame other people and are complaining will fail.

Well the ⑲ points of intermediate course, ① “Don’t trust the accountant”②“Know the construction and building expenses” ③ ” Master thedepreciation completely” ④ “ Free the debt. As soon as possible” ⑤ “Stoplearning 1 thing” ⑥ “Changing or fixed interest rates” ⑦”Overseas realestate investments” ⑧”Separate vacancy management through the year”⑨ ”Vacancy is absolutely bad” ⑩ ”Compare the competitors” ⑪ ”Elderly
people housing service” ⑫”Buy land” ⑬”Found management” ⑭”Rentalwinning” will be continued ⑮ ”Family business” from generation togeneration ⑯debt-free management ⑰ after the family trust I’ll talk about⑱ “land selling as a set” ⑲ I’ll talk about “rent with joy”.
Intermediate landlords have fun in the job at the first place. A happy tenant
makes fun. It is fun when renovating a vacant place and there is a newtenant immediately. Buy a good land, build a building, that is fun. It is fan
when have a lot savings from the rent revenue. It is fun when there is noinheritance tax and the fixed tax decreased to 1/6.
And the most important is when the children see that theirs father workwith joy then they want do rental management too. And start to learn about
real estate and rental management and tenant satisfaction. Buying design
books, going to seminars then a great success follows for sure. And thefamily’s property (land, building and money) is going to increase fromgeneration to generation.
Mr. Tanabe Shoichi, God for the business leader of Japanese management
consultants told, “performed well 50 points, made the business inherited 100points”, that’s how difficult is to direct the children to inherit the business,
protect the property from generation to generation. Please challenge the“pleasant rental business”.