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Awards Entry

2014 Asia-pacific Conference
Town Labo Academy
JCI JAPAN

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Entry Information
Award Program:

2014 Asia-Pacific Conference

Category:

NOM Information
National Organization:

National President:

JCI JAPAN

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization:

JCI Kitakami

President:

Fumihiro Ito

President Email: woodwork-iwasaki@k4.dion.ne.jp

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Basic Information
Duration : 3/23/2013~10/26/2013
Staff : 13 members
City of Kitakami,Kitakami City Board of Education,LocalSponsors :Newspapers,Kitakami CATV
Budget : US$ 25,435
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 95,000 citizens of Kitakami City
Objective : JCI Kitakami encourage citizens to become Active Citizens who
generate Positive Change to the community.
We aim for the continuous local development throughimplementation of our actions as below.
1. Develop the Active Citizens by providing various experiences.
2. Provide the opportunities to develop affection for the community
though having an intimate relation in local society.
3. Further the understanding the Active Citizen Framework among not
only existing members but also potential members, we provide theactual opportunity to learn and practice the business programing.
4. To maintain higher-quality action continuously, we cultivate
members who have a strong verification capability.
Overview : First of all, we recruit about 50 local participants from various
backgrounds, and implement the JCI Mission and Vision through theprogram “Town Lab Academy 2013”.
Town Lab Academy 2013 is a leadership development programthat provides valuable experiences as below.
http://www.youtube.com/watch?v=kG6KzZD3HPc
Attend 3 seminars hold once in March, April and May.
In September, held “KIDS-job”, the Career Experience forChildren with local cooperative companies. Through theevent, encourage children to turn their eyes back to thecommunity, and gain hopes for their future occupations.
Afterwards, review the event among participants to run
better the next time.
"KIDS-job" is the citizen-led event providing actual workingopportunities for children to aware of contributions to thecommunity and possibilities of local companies through realexperiences.
http://www.youtube.com/watch?v=SSFCfk-GGp0<Overview>
1. 75 citizens actually participated in Town Lab Academy 2013.
2. We provide the seminar, Basics of Town Planning.
3. We provide a seminar to learn know-how to express and organize theideas to launch projects.
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4. We provide the seminar to reassure why and for who this project has tobe hold.
5. Plan the event, KIDS-job by applying what citizens learned at theseseminars.
6. Citizens negotiate with local companies to participate in the KIDS-job.
7. Held the KIDS-job. To implement the event, recruit 395 local children
and prepare all by citizens.
8. Review the KIDS-job.
Results : Citizen positively changed to Active Citizen, and contributed greatly
to local society.
57 Participants decided to keep participating in action for thecommunity.
The result of survey, 80% of cooperative local companies answeredthat they were willing to participate in the event again.
According to questionnaire results of 256 children out of a total of
395 children, 253 (98.8%) answered that they became even more
attached to local companies and gained hopes for their futureoccupations.
The companies which were not participated in the event such as
the laundry industry, the non-life insurance agent, and theconstruction industry offered the participation next time.
Citizens started to plan the new organization in order to takeaction positively in the future.
Kitakami city highly appreciated the action that citizens and JCIKitakami promoted, and decided to provide a support fund.
Actions Taken : <Feb. 7th>
Visit the Career Experience for Children in Tokyo among members.
<Feb. 12th ~ Mar. 10th>
Recruit participants of the program, Town Lab Academy 2013.
<Mar. 23rd>
1st Seminar: Basics of town planning, and Important aspects in order toimplement the event<Apr. 13th>
2nd Seminar: Meeting Strategies<Apr. 24th>
1st General Meeting: Overall planning of the event<May 9th>
2nd General Meeting: Planning of the event and each role<May. 20th>
3rd General Meeting: Negotiate with local companies for participation anddecide 30 cooperative companies for the event<June 4th>
4th General Meeting: Organize and coordinate each career booths forchildren<June 22nd>
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3rd Seminar: Understanding of the Mission and Vision, and Unite ideas toimplement the event<June 22nd>
5th General Meeting: Set up teams<July 2nd>
6th General Meeting: Discuss contents of the career experiences<July 3rd ~ Sep. 28th>
Meeting in each teams (more than 10 times for each)<July 16th>
7th General Meeting: Discussion of each experience details in the event<Aug. 6th> 8th General Meeting: Discussion of each experience details inthe event<Aug. 21st>
Recruitment of local elementary school students(Visit all 19 elementary schools in Kitakami City, and distribute 4, 000
leaflets for fourth to sixth-year students. And provide a links page ofrecruitment on JCI Kitakami homepage and the leaflets.)
There were over 400 children applications for the "KIDS-job" in aweek.
<Aug. 23rd>
9th General Meeting: Discussion of each experience details in the event<Sep. 4th>
10th General Meeting: Discussion of each experience details in the event<Sep. 5th>Advertise the event on a radio<Sep. 18th>
11th General Meeting: Send out a Guide to participants<Sep. 19th>Advertise the event on a radio with participants<Sep. 24th>
Orientation for event staffs<Sep. 29th>
Hold "KIDS-job" ~Career Experience for Children~ as 50th
Anniversary Project of JCI Kitakami<Oct. 7th>
13th General Meeting: Gather feedback and review the event<Oct. 26th>
Review and make a presentation of the event and unify ideas of members
in order to achieve continuous actions
Recommendations : 1. Citizens started to build an organization for continuous actions.
Therefore, we achieved the 1st objective.
2. Successively achieved the development of Active Citizen, because 57
participated citizens decided to continue to join in actions andhttp://www.jci.cc/eawards2n/print.php?lang_id=4&u=38042

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cultivated the love to the community. However, the rest of 18 citizens haddifficulties in long-term participation. In order to encourage these people,
we would consider creating short-term opportunities and aimed atcompletion of the 2nd objective.
3. According to results of the survey received from 256 participatedstudents, 253 answered that they became even more attached to local
companies and gain hopes for their future occupations. In fact, we
could provide actual opportunities for participants to learn and practice theprocess of Career Experience which inspires children. Therefore, weachieved the 3rd objective.
4. Citizens gathered inspection materials through hearing surveys, andmarshaled all issues from planning stage to preparation andimplementation stage.Then, they examined effective improvementmethods and summarized them in a document. Therefore, we achieved
the 4th objective.
The event was picked up by not only the local newspapers, Iwatenippo
having a daily circulation of about 210,000 and Iwatenichinichi having
a daily circulation of about 55,600, three times but also the local radioand CATV.

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Page 31

Award Category criteria

JCI Kitakami made citizens positively change toActive Citizens.
We aimed for the continuous local development by
shifting people to Active Citizens who take the central
role in the future community.
1. We develop the Active Citizens.
2. We develop the citizens who have affection forthe community.
3. We provides an opportunity to learn and practice
the process of Career Experience which inspires
children.
4. To archive higher-quality action, we cultivate
members who has a strong verification
capability.
Since Kitakami city is the hub of logistics andcommerce, the openness and activeness of citizens arenecessary for local development. Therefore, weimplement the project for developing local awareness.
This project matched up with the JCI Plan of Action as
follows:
JCI Kitakami implement the project to unite citizen,
children and local companies, and we provided citizens
the opportunities to change the local society positively
by sharing these experience.
Moreover, we fulfilled the role as solution provider bygiving the opportunities to be the Active Citizen.
We composed the budget document as following
allocations,
1st Seminar$2,892 (two thousand eight hundred ninety-twodollars)
2nd Seminar$731 (seven hundred thirty-one dollars)
3rd Seminar
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14/05/02 18:26$562 (five hundred sixty-two dollars)"KIDS-job" ~Career Experience for Children~$18,000 (eighteen thousand dollars)
The Review of the project$3,250 (three thousand two hundred fifty dollars)
We economized the budget and hold down the extra
expenses by composing the budget document.
Besides, we efficiently publicized the project throughcooperative local newspapers and TV without taking
advertising budget.
Advance of the JCI Mission
We gave citizens full recognition to the significance ofactive involvement in the community.
We provided the opportunities for citizens to makechildren positively change.
Advance of the JCI Vision
We created the Local Network.
Besides, we promoted cooperation between Active
Citizens and local companies, and provided theenvironment to grow into each other by giving thefoundation of Positive Change for children.
Moreover, through conducting the project, weencouraged citizens to establish a new organization forthe community.

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Page 42Award Category criteria

180 people
53%
95 seminar audiences (75 citizens included)
13 seminar constructions
20 investigators (10 citizens included)
88 project planner (75 citizens included)
180 construction parties of the commemorative
event (115 citizens included)
45 public relations (32 citizens included)

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Page 53Award Category criteria

We measured the community effectiveness andimpacts according to the questionnaire results of 256
students and 30 participated companies during the dayof the project.
Moreover, to ensure the result, we had a questionnaireof 75 citizens after the project review.
1. Since 71% of participated citizens answered thatthey would continue to participate and support theproject, the number of citizens acting for the localcommunity increased.
2. According to the questionnaire results of students,
98.8% answered that they became more attached andgained hopes to the local companies. Therefore, weassumed the result of our project would lead to thedevelopment of the community.
3. Since 80% of cooperative companies promised thenext participation, the number of cooperative localcompanies increased.
4. In the questionnaires filled out by student’s parents,
a large majority desired more such event in the future.
5. Kitakami city highly appreciated the action anddecided to provide a support fund.
6. We heard the offer for next participation from thecompanies which did not cooperate this time.

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Page 64Award Category criteria

We could familiarize our action to the local
companies and community.
The event was picked up by not only the local
newspapers, Iwatenippo having a daily
circulation of about 210,000 and Iwatenichinichi
having a daily circulation of about 55,600, threetimes but also the local radio and CATV.
Citizens who got interested in our projectapplied to JCI members in 2014.
Because of meaningful relationship with local
companies, they became more cooperative to ourproject.
In order to advance the JCI Mission,
We offered 3 seminars to let citizen activelyparticipate in the project from on the planningstage, and made citizen positively change.
In order to advance the JCI Vision,
We created the local network as a stepping stone
to developing the global network.
We encourage collaboration between Active
Citizens and local companies, and they could
advance a cooperative relationship through theproject.
As a result of participation in our project, we
encourage citizen to build up a new localorganization all by themselves from now on.

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5

Award Category criteria

We expect citizen to play a leading rolepositively in the expansion of their organization
through utilizing what they have learned in thisproject.
We expect citizens who have positively changed
would lead to activation of the open local
community by expanding the action among othercompanies and people.
Due to the affection for the community, Children
would positively get involved in the communityin the future.
To develop our program, "Town Lab Academy",
1. Increase the number of citizen participants.
We advertised the attractiveness of Town Lab
Academy through various media more.
Participants appeal to local community for theiractions.
Provide various interesting seminars.
Strengthen cooperation with local companies,public administration and our organization, anddisseminate our program widely across to thecommunity.
2. Organize the Active Citizens
Generate new Active Citizens by participants.
Make each roles more understandable.
Accelerate the conveyance of information, andimprove sharing it.
Aim at regular holding of KIDS-job.
3. Create a comfortable environment to participate.
Change the program to permit partial
participations.
Locate on-site day care of babies to provide
equal opportunities to people who have toddlers.
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Strengthen a connection between participants.
Enhance the business hub.
Increase the number of cooperative companies.

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