Cool Japan Seminar 2015

Overview of the workshop【Scheme of the workshop】
The workshops and presentations carried out will make each of us into better global leaders.

【Workshop Concept】
The workshop concept is “Revitalization”.

As well as having group discussions andpresentations, participants will also have theopportunity to visit some companies involvedin such fields as Fisheries, Agriculture,Tourism, Energy and Industry. Through thesevisits and interviews, the participants will learn
the process of Japan’s revitalizing procedures
and struggles of companies and people there,and they will offer solutions from a global
perspective.

FisheryWe are going to visit Hachinohe Kanzume. Kanzume is a Japanese word whichmeans canned food. This company was founded in March 1991 and it produces seafood
products such as fresh crab, scallops, sea urchin and mackerel, which are found in thewaters off the coast of Hachinohe. The company also produces processed products likefrozen and chilled foods, and they have been increasing production steadily. Moreover, thecompany has branched out into agricultural and livestock products recently, so it isdeveloping from a seafood company into a comprehensive food company.
Unfortunately, the company was damaged by the Great East Japan Earthquake and tsunami
on March 11th, 2011. One of their subsidiary company factories was destroyed and a bankloan of 8 billion yen (67 million US dollars) was needed to rebuild the factory.

Company Overview
Food Service
・Production and sales of canned, pouch and bottled food (marine and agricultural products,stockbreeding etc.)
・Production and selling of retort food (marine and agricultural products, stockbreeding etc.)
・Production and selling of chilled and frozen food・Production and selling of prepared dishes and pickles
・Home delivery, mail order and web site sales（http://ichigoni.com/）of commodities related
to gifts
・Stock and sales of fresh seafood
・Dry foods and micro powder related to seafood
・Overseas transaction(sales) business
Food manufacture using subcontract factories in China

Food Manufacture & Sales Support
・Transportation
・Development and maintenance such as making machinery and automobile maintenance

Reference
http://www.hachikan.co.jp/index.htm
http://www.nochubank.or.jp/urgency/torikumi/pdf/urgency_torikumi25_01.pdf© HACHINOHEKANZUME.CO.LTD. All Rights Reserved.

Agriculture
We are going to visit JA Hachinohe. It is an agricultural cooperative union.
We call Japan Agricultural Cooperatives JA in Japan. JA is peculiar to Japan andit has developed as the union which performs the various businesses andactivates under spilt of mutual aid.

What is their work of JA Hachinohe?
----- Their work is farming business.
Coaching
The farming instructors at each farming center guide farmers of local areas
on how to raise farming products such as rice, vegetables, fruit, ornamental
plants and stockbreeding.

Selling
JA Hachinohe is working at production basis setting, registry of cultivation
history etc in order to provide consumer for safety and security farming products.
This association is sending the wide of variety of agricultural and livestock
products wholesale market and food processor around Japan. Moreover, it tries
to gain distribution growth for outside market.

Direct selling
JA Hachinohe can sell consumer safely and security farming products its

union member grew. Also, these products are able to sell consumer using theInternet catalog directly.

Reference
http://www.ja-hachinohe.or.jp/gaiyou/gaiyou_jigyou.html© JA Hachinohe All Rights Reserved.

Agriculture
We are going to visit Kashiwazaki Seika.
Seika is Japanese and it means vegetable andfruit, or produce. This company is famous fordeveloping Black Garlic as shown in Fig. 1. In
2008, this company received the first prize forfarming vitality, honouring production in Aomori inthe new century. The vegetables produced inAomori are mostly shipped to the Tokyo area. In
the future, the company will introduce the theme,“Food=Health”, in order to look for newopportunities as the company hopes to expand
Aomori and Japanese products around the world.

Fig. 1 Black garlicFig. 2 Gathering of yams

Company Overview
The company has established production,
distribution and processing systems. It handles
approximately 3,500tons of Japanese yams per
Fig. 3 Burdock root
annum. Yams, as shown in Fig. 2 are not only © Kashiwazaki Seika All Rights Reserved.
produced by its own farm, but in cooperation with
contract farmers, who sell to Kashiwazaki Seika. The yams are kept stored insoil and as needed they are removed, washed and sold, thus keeping a stablesupply of products all year round. The company also produces vacuum sealed
packs of yams, producing 15,000-20,000 packs per day. Yams are not their only
business though. They also deal in rice bran, garlic and burdock root. They are
not only a producer but also act as a wholesaler, and distributor. By the way, areyou familiar with burdock root? It is shown in Fig. 3. While it may be rare outsideof Japan, it is very popular here, as we cook it by boiling or stewing it, but also
eat it stir-fried or pickled.

Reference
http://www.aomori96229.jp/

Industry
We are going to visit TAIHEIYO KINZOKU. These two words areJapanese, and mean Pacific Ocean and metal respectively. This company isknown for its production of ferro-nickel, which the main material used when
making stainless steel. Namely, it is an alloy of iron and nickel.

Company Overview
Total area of the premises: 600,000 square meters. Each year they
import approximately 2.5 million tons of nickel ore. They control 60% of thedomestic market, and they rank third in worldwide production. They also produce
aggregate and foundry sand which are by-products and are used in construction
and road building because of its strength.

Action to environment
The factory helps to recycle scallop shells produced in Hachinohe. Largeamounts of scallops are processed in Hachinohe factories, but the disposal of
the shells was problematic. To assist in the disposal of this industrial waste, thefactory mixes the crushed scallop shells with other industrial waste products
together and melts then to form artificial gravel.

Revitalization
A power tsunami struck the factory on March 11th in 2011. Luckily, theelectric facilities were not severely damaged, thus the company was able torepair the damage and begin production within two months. However, if thetsunami had been just a little higher, the factory would have suffered irreparable
damage. Still, four years later some things restored yet. The dock is still weak,meaning loading quantity has been reduced to 60% of pre-earthquake amounts.
Thus, more time and cost is necessary for transporting nickel ore. Two of thethree electric furnaces were repaired by July(in May they could power up, inJune re-running, and in July product shipment re-operation). Because the hadexperienced flooding before, the company had already prepared evacuation andescape areas which were located on the top floors of buildings, thus no humanlife was lost in the disaster.

Referencehttps://www.pacific-metals.co.jp/© PACIFIC METALS CO.,LTD. All Rights Reserved.

Energy
We are going to visit JX Nippon LNG Service Company, Limited (JX)in Hachinohe. This company stores and delivers LNG (liquefied natural gas)
to the Northern Japan area. LNG is very clean and environmentally friendly, sowe have high hopes for this company going forward.
Kushiro LNG Terminal(secondary base)
Starting operation in
April 2015

Company Overview
JX has two LNG Terminals
in this area. One is the Hachinohe
LNG terminal, and the other is theKushiro LNG terminal, as shown inFig. 1. The company wasestablished to manage both the
Hachinohe and Kushiro terminals.
The Hachinohe terminal supplies
LNG to three prefectures in the
Northern Tohoku area (Aomori,Iwate, and Akita).

Coasting vessel transport

TruckerdeliveryHachinohe LNG Terminal(Import base)
Starting operation inApril 2015
Ocean‐going ship transport

Akita LNG BaseStarting operation inDecember 2015

Malaysia, Australia,
Sakhalin etc.

Fig. 1 Traffic channel of LNG

Oil Supply Service Station (SS)As a result of the Great East Japan Earthquake disaster, the electricalsystem was damaged by flooding caused as a result of tsunami. A new problem
surfaced as the gas could not be delivered. So, the company considereddifferent solutions for not only blackouts, but for flooding which can cause
extensive damage. An earthquake disaster Service station has been fitted with
fuel cells, solar power generation, LED lights, as well as drinking water andemergency shelter.

Reference
http://www.lng.jx-group.co.jp/industry/
http://www.hd.jx-group.co.jp/ir/library/annual/2013/pdf/jx_jp_ar_fy2013_12.pdf© JX Nippon LNG Service Company, Limited All Rights Reserved.

Tourism
We are going to visit Tanesashi Coast Information Center. This facility
was opened on July 12, 2014. It provides visitors with the opportunity toexperience the natural beauty of Tanesashi coast and its lifestyle.

What is Tanesashi coast?
It is a part of the national memorial park of revitalization, and designed tohand revitalization from the Great East Japan Earthquake and its damage on tothe next generation. The nature there is very beautiful, for instance extensive
natural lawn areas and a wide variety of plants. At first, the number of tourists
decreased due to the effects of earthquake, but recently the numbers are
increasing with each passing year.

Good News
Ms. Machida, the center’s director will give us a speech about
revitalization in Hachinohe, issues and resolutions of the tourism industry and soon.

Fig. 1 Ashigezaki sightseeing tower

Fig. 2 Natural lawn

Fig. 3 Outward appearance of Facility

Fig. 4 Indoor setting

Reference
http://tanesashi.info/© 2015 Tanesashikaigan Information Center. All Rights Reserved.

Tourism
We are also going to visit Marient, the aquatic science museum including
Tanesashi Coast Information Center.
It’s a tourist facility that passes down the traditions of all things related totechnology and fisheries. Marient received a small amount of damage from thetsunami; the bigger problem was due to the power outage caused by the Great
East Japan Earthquake disaster, as the pumps for the water tanks stopped
operating.
The staff worked tirelessly to protect the marine life of Marient by preparing
warm water for the tropical fish and making ice for the fish that live in cold water.

Reference
http://www.marient.org/© Marient All Rights Reserved.