SONODA & KOBAYASHI Japan IP News Bulletin

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OCTOBER 2018

NEWS ABOUT Sonoda & Kobayashi

IPR Support Program - September 2018
Sonoda & Kobayashi is pleased to announce its newly launched IPR Support Program incooperation with the EU-Japan Technology Transfer Helpdesk.
The IPR Support Program aims to help inventors, entrepreneurs and startups in protecting theirinventions by providing advice on, and assistance with, the registration of IP rights, which is often
the first step in building a foundation for a sustainable business.
If you are interested in this program, do not hesitate to visit the EU-Japan Technology Transfer
Helpdesk's website!
http://www.eu-jp-tthelpdesk.eu/category/ipr-support-programme/

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Page 2 of 7Webinar Japanese Version - Patents : Oppositions proceedings and nullity actions – acomparison between Europe and Japan - October 2018
Sonoda & Kobayashi is proud to announce we are the first Japanese IP Law firm to provideWebinars in Japanese language on a free access sharing platform. This webinar was made incollaboration with the EU-Japan Technology Transfer Helpdesk and Dr. sc. Robert Boerner from
Murgitroyd Munich Office. Please do not hesitate to watch our first Japanese language webinar oncomparison of Patent opposition proceedings and nullity actions in both Europe and Japan. This
webinar is also available in its original English version.
https://www.youtube.com/watch?v=5I7zSIYu3v4

IPPro Patents Magazine Interview - September 2018
IPPro Patents magazine has released its September edition focused on Japan’s IP landscape. Dr.
Yoshitaka Sonoda had the pleasure to be interviewed on the current and future challenges
involving Intellectual Property in Japan. Please feel free to click on the link below to access to thenew edition!
http://www.ipprotheinternet.com/ipprotheinternet/IPPro_issue_005.pdf

Comparing Patent laws in different Asian jurisdictions, Asia Business Law Journal - October 2018
For the new Asian Business Law Journal’s special edition on “Comparing Patent laws in different
Asian Jurisdictions”, Natalie Crick (Australian Lawyer) and Dr. Yoshitaka Sonoda (ManagingPartner) from Sonoda & Kobayashi wrote an article on Japanese IP measures taken in response tothe 4th Industrial Revolution, among which are the JPO’s Guide to License Negotiations Involving
Standard Essential Patents created in response to IoT’s proliferation.
https://www.vantageasia.com/patent-law-developments-japan/

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European Innovation Day 2018, organized by Delegation of the EU to Japan - October 15, 2018
Don’t miss out on the next jointly organized event by EURAXESS Japan and the EU-Japan
Technology Transfer Helpdesk, which will bring together the Japan-based community ofinnovators, individuals and institutions to help them discover opportunities in and cooperation
with Europe! The European Innovation Day 2018 will be held on October 15th at the Delegation of
the European Union to Japan. Don’t forget to register!
https://euraxess.ec.europa.eu/worldwide-japan/european-innovation-day/european-innovation-day2018

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IPR Conference in Seoul - October 16, 2018
We have the pleasure of inviting you to the 2018 Korea-EU IPR Conference organized by theEuropean Chamber of Commerce in Korea. This Conference will cover the current IP challenges
caused by the 4th Industrial Revolution and new technologies. Sonoda & Kobayashi is supporting
this event which will take place in Seoul’s Four Seasons Hotel on October 16th. Kazuyuki Semba,
Japanese Patent Attorney at our firm, will be addressing the topic of “IP Related Issues of Cloud
Technology in Japan”. For further information, check the ECCK’s website.
We hope to see you at the Conference!
https://ecck.eu/events/korea-eu-ipr-conference-2018/https://mailchi.mp/d9ce0967972c/sonoda-kobayashi-japan-ip-news-bulletin-1519493

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Page 5 of 7Registration is open for Judicial Symposium on Intellectual Property Tokyo - October 31 &November 1, 2018
Sonoda & Kobayashi invites our clients and colleagues to participate in the Judicial Symposium onIntellectual Property co-organized by the Intellectual Property High Court and the Supreme Courtof Japan. This event will take place on October 31st and November 1st. Please don’t forget toregister!
https://www.jsip-tokyo2018.com/en/

LATEST IP NEWS IN JAPANJapan extends industrial design protection by 5 years - August 17, 2018
The Japanese Design Act will be reviewed during next year’s ordinary Diet session. The Japanese
Patent Office’s current draft plans to extend industrial design protection for 5 years, reaching a
total of 25 years protection, which would be the longest among industrial nations along with theEU. Additionally, the overhaul will enable businesses to file one single application for multiple
designs. The scope of the ‘’design” definition will also expand to cover website layouts andarchitectural features. These changes are part of an initiative to strengthen commercial brandstrategies, especially in the electronic and automobiles industries where the success of the productis closely linked to its design rather than few substantial functional differences.

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https://asia.nikkei.com/Economy/Japan-extends-industrial-design-protection-by-5-years

EU moves to add Japan to data transfer white list- September 07, 2018
The European Data Protection Board is currently reviewing the proposal to add Japan alongside 10
other countries listed in the data transfer white list. This would enable Japan to be exempted fromthe EU’s General Data Protection Regulation which prohibits the transfer of personal data out of
the European Economic Area. This exemption will be granted by the end of the year under thecondition that Japanese domestic laws or international commitments are deemed sufficient forensuring an adequate level of personal-data protection.
https://asia.nikkei.com/Politics/International-Relations/EU-moves-to-add-Japan-to-data-transferwhite-list

Japan's ANA enters space exploration business - September 06, 2018
ANA HOLDINGS and Japan Aerospace Exploration Agency (JAXA) are launching their new multiphased program, AVATAR X, aiming to “revolutionize space exploration and development using
real world Avatars. These robots will help to build camps on the Moon, support long-term space
missions and explore space from afar.
https://www.ana.co.jp/group/en/pr/201809/20180906.html

Website for the International Arbitration Center in Tokyo- September 2018
We are pleased to announce that the International Arbitration Center in Tokyo has launched its
website. If you are interested in this newly opened Arbitration body, please don’t hesitate to checkfor information on their web portal.
https://www.iactokyo.com/

JPO Starts Design-Driven Management - August 9, 2018
The Japanese Patent Office announced the establishment of a Chief Design Officer along with ateam project for Design-Driven Management. These initiatives are set with a view to improve thequality of services and communication between users and the JPO.
http://www.meti.go.jp/english/press/2018/0809_003.html

Outline of Accelerated Examinations and Accelerated Appeal Examinations for Trademarks September 2018
Since 2017, the JPO has initiated accelerated examination and appeal examination procedures for
trademarks under certain conditions. These accelerated examination tracks are still underused
despite their non-existing additional cost. We recommend you have a look at the link below inorder to check whether you fulfill the conditions to utilize these procedures.
http://www.jpo.go.jp/torikumi_e/t_torikumi_e/outline_accelerated_trademark.htm

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Japan enjoys 30% jump in intellectual property trade surplus - August 21, 2018
Japanese businesses took in 1.5 trillion yen ($13.6 billion) more from use of their intellectual
property than they spent for the half-year ended June 30, an increase of 30% over the previousyear. According to Nikkei Asian Review, this rise could reflect the expansion of partnerships
between Japanese and European companies to develop products such as Pharmaceuticals.
https://asia.nikkei.com/Business/Business-Trends/Japan-enjoys-30-jump-in-intellectual-propertytrade-surplus

Our Firm
SONODA & KOBAYASHI, an intellectual property law firm, offers dependable legal services for intellectual property
in Japan. Our multinational team of 80 experts in technology, law, languages and international communication has
served companies from around the world and has gained a reputation for thoroughness and reliability. Our highstandards, expertise and team work have defined us since the founding of our firm in 1998.
Visit Us
Sonoda & Kobayashi is located in Shinjuku, one of the main business districts in Tokyo. We welcome visitors and lookforward to seeing you at our office.

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