December 4, 2018
Japan Anti-Doping Agency

A new legacy project toward the Tokyo 2020!

Introducing a new Anti-Doping Movement Logo/Slogan,“FAIR PRIDE” and Launching its Inaugural Project,“i-PLAY TRUE Torch Relay”, to create the Future of SportOn Tuesday, December 4, the Japan Anti-Doping Agency (JADA) announced a new logo slogan
for the anti-doping movement, FAIR PRIDE, at the “2018 International Anti-Doping Seminar in Asiaand Oceania” *1 and launched the “i-PLAY TRUE Torch Relay” as its inaugural project. Please staytuned for more details of this project that conveys the anti-doping philosophy intended to protect“fairness” which is the fundamental to sport and relaying global messages of “Truth and the Valueof Sport” nurtured in a fair environment.

FAIR PRIDE came into being to make anti-doping a movement conveying the anti-doping
philosophy to sport and society using words with which all can sympathize. Its logo and slogan
reflect our wish that all those involved in sport respect “fairness”, the cornerstone of sport andshare and develop its value and truth; nurtured in a fair and clean environment.
[FAIR PRIDE]
Its unique heart shape -much like a diamondin he rough- symbolizes fairness.
That which makes sport possible.
Two color tones bring JADA together with theentire world. The indigo blue is JADA’s color,
and the light blue represents the sky underwhich we all live.

The “i-PLAY TRUE Torch Relay” will start its first project by relaying messages of “Truth in Sport”,
aiming to enhance sporting value and create the future of sport toward 2020. As well as athletes,
all others involved in sport will join the project in various occasions and ways. As part of a legacyproject toward 2020, “an international contribution through a sport initiative / SPORT FORTOMORROW*2” championed by the Government of Japan, this project also represents a global
opportunity to join this activity and shape the future of sport. We aim to collect messages from
202,020 people to be showcased as artwork in 2020.
There are three ways to join this project:

1)

Convey your “truth in sport”
message on a poster at an event inJapan or overseas, a sporting
competition venue or school.

2)

Post a photo/selfie on SNSfeaturingafilterpose;
symbolizing the truth inside
yourself or sport.

3) Post a movie of your sport motion or actionsof your choice on SNS, showing relay actions.
* Using the hashtag (#iplaytrue /#playtrue2020) for 2) and 3),

During the International Anti-Doping Seminar, a message from Commissioner of Sport Daichi
Suzuki was presented, while Yuka Murofushi and Takeshi Matsuda, JADA Athlete Committee
members, gave a demonstration.
JADA, as an institution of the country hosting the Tokyo 2020 Olympic and Paralympic Games,
will strive to create various opportunities and programs to nurture the value of sport for the future.
We will also convey our anti-doping philosophy via FAIR PRIDE and promote the anti-doping
movement beyond sport.
Daichi Suzuki, Commissioner of Sport
What athletes demand is a clean and fair sport environment. I believe that athletes and anyone
who loves sport should convey the importance of integrity in sport and get involved in activities
promoting clean and fair sport. As of now, the Japan Sports Agency is cooperating with JADA tolaunch the “i-PLAY TRUE Torch Relay” as a new legacy project toward the 2020 Tokyo Games. My
message is “Be the Integrity Champion!”, reflecting the fact that while getting more medals isimportant, the most important goal is for us to champion integrity above all. I hope many people
will join this project as part of efforts to achieve clean and fair sport.
Shin Asakawa, JADA CEO
JADA sees the need to share the meaning of anti-doping with all parties beyond sport toward2020 and produced a new logo and slogan with this in mind. We would like to create a teamconnecting individuals, friends, schools and groups under a single FAIR PRIDE concept. To realize
this, we strive to create an opportunity where each of us can feel “fairness” as our own matter andshare it with others. This exemplifies the “i-PLAY TRUE Torch Relay” as a participatory project;
allowing participants to share their value and truth of sport with many others. As well an
opportunity for each of us to consider the value and truth of sport, I hope this project will allow
participants to enjoy relaying the value and truth of sport beyond generations, genders andnationalities.
*1 International Anti-Doping Seminar in Asia and Oceania:
A seminar organized as part of the project to strengthen global anti-doping activities in SPORTFOR TOMORROW and an international contribution through a sports initiative spearheaded by theGovernment of Japan. In 2018, the seminar was hosted for the twelfth time, convening more than
50 anti-doping staff from around 30 countries in Asia and Oceania. This seminar aims to share
updated anti-doping information and improve the global anti-doping system by training anti-doping
staff.

*2 SPORT FOR TOMORROW:
An international contribution through a sports initiative led by theGovernment of Japan; targeting more than 10 million people in 100 countries,
including developing countries and implemented over seven years from 2014
until 2020 when the Tokyo 2020 Olympic and Paralympic Games will beorganized. This initiative is to convey the value of sport and extend theOlympic and Paralympic movements to all generations for a better world infuture.
https://www.sport4tomorrow.jp/jp/about/
In “PLAY TRUE 2020”, a project to strengthen global anti-doping activities inSPORT FOR TOMORROW, JADA develops anti-doping activities to protect theintegrity of sport, including enhancing athlete role models, working alongside
International/National Sport Federations and overseas anti-doping agencies.
http://playtrue2020-sp4t.jp/