Press Release

March 10, 2023
ASEAN-Japan Centre

AJC to Host the “Golden Bridge Short Video Campaign”
Commemorating the 50th Year of ASEAN-Japan Friendship and Cooperation:
A Grand Prize Winner will be Invited to Tokyo or One of the ASEAN Countries
Entry Period: Mar 10 – Jun 10, 2023 (JST)

Entries can be submitted by posting on Instagram

The ASEAN-Japan Centre (AJC) has launched the "Golden Bridge Short Video Campaign" on Instagram
targeting the people of ASEAN Member States and Japan today. Those who wish to join the campaign will
create a short video (15-30 sec) and post it on Instagram with #GoldenBridge and #ASEANJapan50 and otherrequired information. Entries made from Friday, March 10 until Saturday, June 10, 2023 (JST) will beaccepted. To encourage many creators interested in the future of ASEAN-Japan relations, exchanges ofpeople, tourism etc. within ASEAN Member States and Japan to join the campaign, prizes for the Grand Prize
include an invitation to Tokyo or an ASEAN country (country and city, and details to be announced in due
course).
The campaign aims to inspire the people of the ASEAN Member States and Japan (11 countries in total) tofeel each other's culture and spirituality through the videos, and to inspire and unite the people who will build
the future of ASEAN and Japan and point the way to sustainable social development and the future. We hopethat the videos will express the new mindsets and visions of the future that are important for ASEAN countries
and Japan.
One to four winning entries from each country will be selected by the campaign secretariat and a panel ofjudges. The jury will consist of H.E. Masahiko KIYA, Ambassador of the Mission of Japan to ASEAN, and H.E.
Haji Shahbudin Haji Musa, Ambassador of Brunei Darussalam to Japan (Chairperson of the ASEAN TokyoCommittee, January-June 2023). All winning entries will be screened at the AJC's pavilion at the WDO WorldDesign Assembly Tokyo 2023 to be held in Tokyo in October 2023, and the names of the winners will be
published in "The ASEAN" magazine periodically published by the ASEAN Secretariat. In addition, the AJC
will edit the winning entries and produce a short video "Open the Golden Future" to commemorate the 50thYear of ASEAN-Japan Friendship and Cooperation. The video will be played at events organized by the AJC
as an image movie that inspires the vision of the future ASEAN-Japan relations.
Entries will be accepted via Instagram. Entrants enter by creating a video based on one of the two designatedthemes (“Golden Moment, Beautiful Spirits” or “Golden Connection, Heart-to-heart”) and posting it on

Instagram with the hashtags #GoldenBridge and #ASEANJapan50, as well as other required information.
Entries can also be made using Instagram Reels. For details, please refer to the entry guidelines on thecampaign announcement page on the website for the 50th Year of ASEAN-Japan Friendship and Cooperation.

The website for the 50th Year of ASEAN-Japan Friendship and Cooperation
URL: https://aseanjapan50.jp/
About “Golden Bridge Short Video Campaign”
URL: https://aseanjapan50.jp/information/goldenbridgecampaign_video/

Contact:
ASEAN-Japan Centre (AJC) PR Unit
Tomoko Miyauchi (MS)URL: https://www.asean.or.jp/en/
TEL: +81 (0)3-5402-8118
E-mail: toiawase_ga@asean.or.jp