News Release
August 9, 2019 (Fri.) / Geniee Inc. (TSE Mothers: 6562)

Geniee to distribute digital signage ads to 3,500 food court pagers* in 200 foodcourts around Japan

Geniee to provide OEM ad distribution functions for Breakcast, thenext-generation pager from Geo Nexus Co., Ltd.

Geniee, Inc. (headquarters: Shinjuku, Tokyo, President and CEO: Tomoaki Kudo, hereinafter,“Geniee”) announces the OEM provision of the GENIEE DOOH*2 ad distribution platform for
Breakcast, the next-generation pager from Geo Nexus Co., Ltd. (headquarters: Chiyoda, Tokyo,Representative Director: Yoichi Takegawa, hereinafter, "Geo Nexus").
This arrangement will simplify Breakcast ad management and enable response to requests
from rapidly increasing number of retailers and advertisers adopting the system. This increased
functionality is expected to further accelerate adoption in Japan.
*1: As of July 2019*2: DOOH (Digital Out of Home): General name for ad media targeting consumers outside the home, such as transportation
ads and billboards.

■Background and objectives
Geo Nexus distributes Breakcast, which is broadcast via pagers equipped with video playbackfunctions. This system is largely used in the food courts of shopping malls such as Aeon. At
present, this system has been adopted by 200 shops in Japan with some 400 shops waitingfor integration. Looking to respond to rapidly increasing demand, Geo Nexus needed to simplify
ad management.
Integrating Geniees DOOH ad distribution platform into Break cast optimizes management byenabling the use of a single tool for the batch management of video ads, from distribution
settings to reporting.

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News Release
August 9, 2019 (Fri.) / Geniee Inc. (TSE Mothers: 6562)■About Breakcast--Making the usual time and places more fun-Breakcast is a service that distributes ad videos to pagers handed to customers by the shop
when a customer places an order at a food court in shopping malls such as Aeon.
Video and audio are distributed to the customer during the "wait time" until orders are ready.
This media content includes not only ads but entertainment content, as well as educational
content such as trivia and quizzes, and surveys.
■Future outlook--From simple media consumption to marketing tool-The use of Breakcast is being evaluated by museums, pharmacies, hospitals, retailers, andvarious other facilities. By the end of 2020, we are aiming for domestic adoption by over 1,000shops. In autumn 2019, the company is planning to release EXtimer emo, the industrys firstdevice that will use Fujitsu smartphones as pagers to be handed to customers.
Geniee will continue to strengthen our partnership with Geo Nexus while also working toadvance our technology development in order to provide information services for users andcontribute to the development of the DOOH ad market in Japan.

■Overview of Geniee Inc.
Representative: Kazuaki Kudo, President and CEO
Headquarters: Sumitomo Realty & Development Shinjuku Oak Tower 6th Floor, 6-8-1 Nishi
Shinjuku, Shinjuku-ku, Tokyo
Established: April 2010
Capital: 1,539 million yen (as of end of March 2019)
Employees: 258 (consolidated, as of end of March 2019)
Overseas offices: Singapore, Vietnam, Indonesia, Thailand, India
Operations: Geniees mission is to use technology to create new value and work with clients tobuild success. We are a marketing technology company that develops and provides
solutions to the various issues related to improving corporate income and increasing
productivity.
URL: https://geniee.co.jp/2News Release
August 9, 2019 (Fri.) / Geniee Inc. (TSE Mothers: 6562)■Overview of Geo Nexus Inc.
Representative: Yoichi Takegawa, Representative Director
Headquarters: Prime Bldg., 4F, 2-13 Hayabusacho, Chiyoda-ku, Tokyo
Established: March 2015
Capital: 8,800 million yen
Business operations: Rental of pagers with video playback functions
Device planning, development, and management
Ad distribution, ad management services
Content planning and production
URL: http://www.geonexus.co.jp/<Inquiries concerning this press release>
Geniee, Inc. Public Relations
TEL: 03-5909-8177 Mail: pr@geniee.co.jp

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