copyright ©Hungary Japan Wine Association ハンガリーワイン協会

Hungary Japan Wine Association ハンガリーワイン協会
Hungary Japan Wine Association, We are an nonproﬁt
association of Hungarian Wineries and wine related businessthat initiate and advocate public policy to enhance theenvironment for the responsible production, consumption andenjoyment of wine.
Our ultimate goal is to bring the experts from the different
ﬁeld, different countries more closely. As part of that, We willorganize various of awesome online seminar, courses andevents with our professional Educators from our original ﬁeld,
Wine, Agriculture Biological Control, and Advertising,Marketing to our Supporting Members.
Our another goal is to let winelovers, concerns in wine
industry know and learn about true knowledge of Hungarianhigh value wines, the history, terroir, and wineries andJapanese Sake, Shochu making and Japanese Wines eachother.

1copyright ©Hungary Japan Wine Association ハンガリーワイン協会

Providing the precious
lesson courses ofHungarian Wine Education
Hungary Japan Wine Association, ハンガ
リーワイン協会 , Our Strength is what we
can organize various effective Hungarian
Wine seminar and professional online
lesson course about Hungarian Wines byonline for our japanese wine lover & wine
experts supporting members including
importers from Japan2

copyright ©Hungary Japan Wine Association ハンガリーワイン協会

New Certification

BorszakértőHungary Japan Wine Association, ハン
ガリーワイン協会 , Since 2024,We
provide new wine certiﬁcation for ourstudents, The name is Borszakértő
means wine expert in Hungary.
Borszakértő certiﬁcation will be given
for our successful candidates who takes
our intermediate training course forteachers by online.
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copyright ©Hungary Japan Wine Association ハンガリーワイン協会

Agriculture Ministry

Hungary Japan Wine Association
Chairwoman

4 Wine Universities

Board Members

Wine Institutes
Partner Wineries

HungaryJapan
Organization Chart

パートナーワイナリー生産者500社以上

協会組織図

アンバサダー

Ambassadors

Supporting Members

Corporate Patrons

賛助会員在ハンガリー
10名(2023年11月現在)

法人会員在ハンガリー
18社(2023年11月現在)

賛助会員在日本
20名(2023年11月現在)

Corporate Patrons

Supporting Members

Free Members
無料会員在日本
80名(2023年11月現在)

無料会員在ハンガリー
３１名(2023年11月現在)

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Free Members

copyright ©Hungary Japan Wine Association ハンガリーワイン協会

Board Members Hungary Japan Wine Association ハンガリーワイン協会
Dr.Mészáros Gabriella

Ferenc Baglyas PhD

Papp Hideko

Tamás Kőrös

Sakurai Waka

Honorary Advisor& Lecturer

Honorary
Professor

ChairwomanVice Chairman

Executive Director

Akó Kft.Owner, editor,publisher. Wine-writerand wine educator.,
WSET Diploma

Professor at Facultyof Horticulture , John
Von Neumann
University
Extension Viticulturist

Creative Director,Copywriter,FinoMagazin
Owner, Author ofHungary edition in theJapan Sommelier
Association Sommelier
book, Wine Essayist,
WSET Level 3

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Plant Protection
Advisоr

Corporate Advisor ,Association counselor

Teacher at Faculty ofHorticulture , John
Von Neumann
Universityof Hungary Japan WineAssociation

copyright ©Hungary Japan Wine Association ハンガリーワイン協会

Japan Office Hungary Japan Wine Association ハンガリーワイン協会 日本事務所
Ms. Waka Sakurai
HJW
HungarianWine

Kentaro Takahashi

Reiko (Rachel) Izumi

Wine Importer

JSA CertiﬁedKentaro Takahashi, He is
our supporting regularmember and wine
importer in Tokyo,
Representative ofPRODUCTX

Wine ExpertAmbassador

Representative
Japan Office
she is already ourboard member,
Executive Director,
from November 2024
She became a nre
representative at
Japan Office of HJW

What’s Ambassador
for us?
Board Members selected
the right persons towork together for
promoting Hungarian
Wines on SNS and real
events from ourmembers as our PR
ambassador about
Hungarian wines inJapan.

6Rachel Izumi , She is awine lecturer at the Silverand Bronze class of JSAWinekentei. Working at
Wine shop in Yokohama.

copyright ©Hungary Japan Wine Association ハンガリーワイン協会

Our owned media, FinoMagazin
Helps your sales promotion activities
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copyright ©Hungary Japan Wine Association ハンガリーワイン協会

FinoMagazin Audience
our officeSince June in 2015, FinoMagazin has been accessed users fromover 180 countries
8copyright ©Hungary Japan Wine Association ハンガリーワイン協会

FinoMagazin Audience
Digital
Average Monthly Page View / 120,000PV
Average Unique Monthly Visitors /60,000UU
Average Time Spent per Visit / 3 min

03

NIKKEI WOMAN
FUJI TV NETWORKTV ASAHI , TV TOKYO ,HOKKAIDO TV

0.2Millions.
Monthly Total Digital
Audience
Social Followers!
Facebook(including FB
private groupmembers) / 10,100
Instagram / 2,100

Cooperation Media Partnersin Japan0201

1. JAPAN
2.HUNGARY
3. USA & UK

The Top 3 Countries
with High Access9copyright ©Hungary Japan Wine Association ハンガリーワイン協会
HJW’ online media
FinoMagazin helps to build
branding and improvewines reputation in Japan &among Japanese & foreign
expats in Hungary.

Such a Authentic Topics
News from Hungary andJapan, We continue
introducing them to oursubscribers and readers fromover 180 countries since2015.

FinoMagazin means “Fiom”
which is Delicious, Cozyand Magazin which isMagazine in Hungarian

As for Our articles,
We translate them fromHungarian, English intoJapanese. And Readers also
can read in their own
language with our translation
button by Google.

Language.

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copyright ©Hungary Japan Wine Association ハンガリーワイン協会

FinoMagazin Tablet
FinoMagazin, ourowned online media iscreated with greatemphasis on
responsive web designby chairwoman, PappHideko, Web designer,
Copywriter andCreative Director ofAD creative.

finomagazin.com

11copyright ©Hungary Japan Wine Association ハンガリーワイン協会

FinoMagazin Mobile
FinoMagazin, ourowned online media iscreated with greatemphasis onresponsive web designby chairwoman, PappHideko, Web designer,Copywriter andCreative Director ofAD creative.

finomagazin.com

12copyright ©Hungary Japan Wine Association ハンガリーワイン協会

Future Issue for promoting High Quality
and high valuable Hungarian wines

You can ﬁnd me at @hungaryjapan FB, Instagram and Youtube

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Hungarian Wine First Impression about the Brand Image than Another Wine Countries Matrix
HIGH QUALITY & HIGH VALUEFranceRomania

HungaryUSANewZealandGermanCroatia

ItalySpainportugal
AustraliaJapan

LOW QUALITY & LOW VALUE

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copyright ©Hungary Japan Wine Association ハンガリーワイン協会

Austria

EXPENSIVE

CHEAP

Georgiacopyright ©Hungary Japan Wine Association ハンガリーワイン協会

Hungarian Wine Marketing
SWOT Analysis
STRENGTHSWEAKNESSES
Hungarian wine is still an
unknown for Japaneseordinally wine lovers even if
among importers in Japan.

The Tokaj Wine Region wasrecognised by UNESCO for its
importance to the common cultural
heritage of humanity Terroir suits
for making high quality & organic
biodynamic wines
Like this winemakers relay events,
We can organize many variety ofgood promotion online events andseminar for our japanese members
and parties in japan wine industries
including importers.

We ﬁnd the threats to decreasevalue of hungarian wine from somehungarian greedy producers. They
are often selﬁsh, lazy and greedy
when they negotiate with foreign

OPPORTUNITIES

importers.THREATS

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copyright ©Hungary Japan Wine Association ハンガリーワイン協会

Hungary Japan Wine Association
Magyar JAPÁN Borszövetség
ハンガリーワイン協会
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