Soliloquy of the President [rental management] vol.38
Land usage, basic and intermediate, “the real story that nobody tells” No.⑱
This time is the 18-month series No.⑱. I’ll talk about “rental management”,
as usual beginners course for people (tax savings of 100 million Yen, thenumber of rented units is around 100 and the total assets after 10 years is500 million) and intermediate people (tax savings 500 million, the number ofrented units is 300, 20 years of experience and 2 billion yen assets).
The ⑱ points of beginners are, ① “Discard the 3 selfishness” ② “Know thebasics of management” ③ “ Suspect the common sense” ④ “Compare beforedecide” ⑤ “make successful 1 thing” ⑥ “ the right floor plan” ⑦ “Know tocalculate tax saving” ⑧ “Lover the rent” ⑨ “Objective is the win concept”⑩ ”Why have vacancies” ⑪ ”Start to win” ⑫ “Which one is correct”⑬ ”Estimate the rent” ⑭ ”loosing rent” ⑮“repairs and renovation” ⑯“selling the land” ⑰ “equal inheritance” ⑱ I’ll talk about “leasing agents”.
Why do beginner landowners “trust” and rely from start the rental brokeragecompanies? I can’t really understand.
The customers of the rental brokerage companies are the tenants. Thetenants strongly desire cheap rent. The brokerage companies try to lower therent even by a little, the rent will steadily fall. The only ability of thebrokerage companies is to lower the rent. I am over 20 years in the businessand can raise the rent by 20%, the brokerage companies don’t have thatability.
Do you know who will be happy if raising the rent? It is the apartmentcompany, the contractor. The contractor will propose a rent to the landownerthat is barley over the maximum so they can invoice high construction costs.
Please understand that the “beginner landowners” are fooled with rise therent, lower the rent, this is the rental industry.
So, what to do? ① Reduce the construction cost and set lower the rent. ②
And as I say, do an “age-specific rental management”, “raise the rent” withrenovation. ③ The most important is to have a “correct rent”. The correct
rent will ensure “full occupancy in two months”. Did you understand me?

Please start the realization.
Well the ⑱ points of intermediate course, ① “Don’t trust the accountant”②“Know the construction and building expenses” ③ ” Master thedepreciation completely” ④ “ Free the debt. As soon as possible” ⑤ “Stoplearning 1 thing” ⑥ “Changing or fixed interest rates” ⑦”Overseas realestate investments” ⑧”Separate vacancy management through the year”⑨ ”Vacancy is absolutely bad” ⑩ ”Compare the competitors” ⑪ ”Elderly
people housing service” ⑫”Buy land” ⑬”Found management” ⑭”Rentalwinning” will be continued ⑮ ”Family business” from generation togeneration ⑯debt-free management ⑰ after the family trust I’ll talk about⑱ “land selling as a set”.
Intermediate landowners bought the land, build the apartment, they
produced a sufficient revenue. But it is not easy to buy a “good land”. The
real estate agents hold the good land, they sell it only to people who have agood track record. My company buys about 300 piece of land, close to 1.5
billion Yen in value. We have plenty of information. (We don’t use the realestate agents).
Our company buys good land, build apartment offers loan and lease, that is“package deal”. (We don’t sell it to beginner landlords). The sales man of ourcompany visited 300 real estate brokers in the area where we will develop in
the feature and we selected the 30 most excellent. We made blueprints,estimations circumstances for loans, and the best 10 from those 30 realestate brokers started to propose to “intermediate landlords”. About 10
properties are right now, and selling more and more. Since we professionals
have chosen, landowners who are not accustomed to buy land are safe.
A state of waiting is right now, it takes a little time, landowners who areinterested, please contact us.