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Awards Entry

2016 Asia-pacific Conference
The Amazing Peace Kids Concert
JCI JAPAN
Best Local OMOIYARI Project

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Best Local OMOIYARI Project
NOM Information
National Organization: JCI JAPAN

National President:

Shigenari Yamamoto
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Kanazawa
President: Suzuki Norihide
President Email: suzukinorihide2000@yahoo.co.jp

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Basic Information
Duration : From July 1, 2015 to November 8, 2015
Staff : 20 members
Sponsors : Kanazawa City,Ishikawa Prefecture,Gagaku musician Mr. Togi Hideki
Budget : 15,335 dollars
Profit / Loss : 0
In which UN MDG best
Combat HIV/AIDS, malaria and other diseases
fit (if apply): ?:460,000 citizens living in Kanazawa City, 8,000 JCI members who
Who is benefited ?:participated in the JCI World Congress
Objective : To get the citizens and JCI members to realize that positive actions leadto world peace.
1. Citizens and JCI members rediscover various problems happening
in the world through this project.
2. Citizens and JCI members understand that taking actions lead toworld peace.
3. Citizens recognize that JCI is carrying out activities in cooperation
with the United Nations.
4. Citizens improve the awareness of UN MDGs.
Overview : JCI Kanazawa created opportunities for citizens to rediscover and think
about world peace through the occasion when many JCI members got
together from all over the world.
We selected music, a global common communication tool, as a means ofdelivering a message for world peace.
Music can be a stronger message than just using words or sentences.
1. Selecting MeansJCI Kanazawa selected music as a means of sending out a message
for world peace widely to the citizens.
We provided the opportunity for children aged from seven to fifteen to
sing songs so that the children responsible for the next generation would
learn about world peace. We selected such a method that would lead to
improving the awareness of UN MDGs in order that citizens would
recognize that JCI was working for world peace.
2. Selecting a SongJCI Kanazawa asked a world-famous Japanese musician to create an
original song to spread our activity much more widely.
We created not only the Japanese version but also the English version ofthe lyrics to promote it to the world as well.
We assembled elementary and junior high school students andformed a chorus team for the song so as to convey the message forworld peace through music.
3. Improving the Awareness of Those Involved
The chorus team leant about the problems happening in the world andthe importance of taking actions by themselves through JCI Japan’sprogram for raising awareness of UN MDGs.
We shared with local musical organizations the song and the purpose ofthis project, that is, to convey the message for world peace throughmusic.
4. Conducting the Project for Promoting World Peace
JCI Kanazawa promoted the song and the purpose of the project to thewhole world through the Internet.
During the JCI World Congress Kanazawa, we showed many people
the importance of taking actions for world peace, by holding concertsin the street or concert halls together with the chorus team and local
musical organizations.
We worked for raising awareness of UN MDGs in the concert venues.

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Results : 1. Result1) Many citizens rediscovered the problems happening in the world.
According to the results of the questionnaire, 93.8% of the participants
rediscovered the problems in the world.
2) Many citizens recognized that JCI was carrying out activities incooperation with the United Nations.
According to the results of the questionnaire, 97.2% of the participants
recognized that JCI was carrying out activities in cooperation with theUnited Nations.
3) Citizens improved the awareness of UN MDGs.
According to the results of the questionnaire, 94% of the participants
improved the awareness of UN MDGs.
4) Through the whole project, citizens understood that anyone could takeactions leading to world peace.
According to the results of the questionnaire, 98% of the participants
understood that anyone could take actions leading to world peace.
5) JCI Kanazawa let many people know the song of this project.
Many citizens leant about the purpose of the project as well as the songitself.
6) We received more chance to let those who didn’t participate in theproject find the song and our activity by word of mouth.
We had many inquiries from home and abroad about how to get themusic and whether it would be sold as CD.
7) The artists who produced the song also promoted our activities bypromoting the project and playing the song in their concert. It led toextend the more our activities
2. Unexpected Results
JCI Kanazawa received more requests of the song than originallyexpected.
The government of Kanazawa City knew that JCI Kanazawa was working
for world peace through this project, and they proposed a memorial treeplanting ceremony for world peace. We put it into practice as a cohosted event.
Twinning JC (JCI Harbour ,JCI Seongbuk ,JCI Xinzhuang, JCI
Freiburg ) of JCI Kanazawa also participated in this project.
3. Verification Method
Questionnaire to citizens
Hearing from supporting organizations
4. Verification Results
From the results of the above verifications, many participants realizedthat positive actions led to world peace.
Selecting music as a means of sending out a message resulted inspreading our activities much more widely.
Message from the Producer of the SongWe had the Peace Swing concert during the JCI World Congress
Kanazawa. I collaborated with a singer Ms. Michiyo Shirai and thechildren through the theme song I created. The children sang songs withenergy and the audience was all smiling! Thank you very much!
Actions Taken : 1. Producing a Song and Practicing
May : Asked the songwriter to create a song for the project
July 22: Both Japanese version and English version of the song called‘Amazing Peace’ was completed.
July 1 : Started to seek the members of the chorus group and promote it
at elementary and junior high schools in Kanazawa City.
August 21 : 1st chorus group practice in the municipal facility, Conducted
UN MDGs Recognition Improvement Program
September 5 : 2nd chorus group practice in the municipal facility
September 12 : 3rd chorus group practice in the municipal facility
October 5 : Open practice for the media in the municipal facility
2. Promotion of the Project through the Media [July]
Appeared in the local TV program once
Reported in the newspaper once

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5/15[August]Appeared in the local radio program twice
Appeared in the local TV program once
[September]Appeared in the local radio program three times
Appeared in the local TV program five times
Reported in the local newspaper ten times[October]Appeared in the local radio program twice
Appeared in the local TV program three times
Reported in the local newspaper five times[November]Appeared in the local TV program three times
Reported in the local newspaper seven times
3. Project Operation[October 12]
Project PR Concert at Kanazawa Station Motenashi Dome
Audience: about 300[November 3]
Downtown Concert 1 at Kanazawa Station Motenashi Dome
Downtown Concert 2 at the event space downtown Kanazawa
Audience: about 300[November 6]
Peace Swing Concert at Kanazawa Kagekiza Theatre
Audience: about 800[November 7]
Downtown Concert 3 at Kanazawa Station Motenashi Dome
Downtown Concert 4 at the event space downtown Kanazawa
Audience: about 300
Recommendations : 1. Verification
1) Using the following method, citizens and JCI members understoodvarious problems happening in the world through this project.
In PR activities of the project, JCI Kanazawa also promoted UN MDGs.
JCI Kanazawa introduced NOTHING BUT NETS and set up the booth.
2) Using the following method, citizens recognized that JCI was carryingout activities in cooperation with the United Nations.
JCI Kanazawa Promoted this project on the television, radio and website,
in relation to UN MDGs.
We explained about the relationship between JCI and the United Nations
during the project.
3) Using the following method, citizens understood that their individual
positive actions led to world peace.
The participants of the project became more interested in our activities
through UN MDGs Recognition Improvement Program.
One example of the fact that JCI Kanazawa improved the citizens’
awareness is that many citizens contributed to the UN MDGs donation atthe event venues.
4) The government knew about the different kinds of our PR activities andproject purposes, which led to our carrying out another project withother people.
2. Recommendation
JCI Kanazawa selected music, a global common communication tool, asa means of promoting this project, because music has much influenceon many people.
It is important to work with the children responsible for the next

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generation because they can take actions for world peace in thefuture, together with their parents, friends, brothers and sisters. Thosechildren who could be leaders of the next generation will be able to takeactions if they know more about the world peace.

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Award Category criteria
Objectives, Planning, Finance and Execution

What were the Many citizens recognize that JCI is carrying out
objectives of this activities in cooperation with the United Nations.
program?

Citizens and delegates rediscover the problems
happening in the world through this project,
To improve the awareness of UN MDGs.
To have citizens realize that understanding various
problems in the world and taking actions lead toworld peace.

How does this 1) This program created opportunities to encourage
program align to each individual’s growth.
the JCI Plan of2) Citizens understood that the active citizenship wasAction?

important as mentioned in the JCI’s activity plan.

Was the budget an There was no extra expenses.
effective guide forthe financial
We succeeded in decreasing the expenses as follows.
management of theproject? The artists understood the purpose of the project, andwe could save the costs of their songwriting andperformance.
The government agreed with the purpose of the projectand supported us offering some venues to practiceand hold the event for free.

How does this JCI Kanazawa promoted the following so that more
project advance the active citizens would take actions for world peace.
JCI Mission andThrough music, a global common communication tool,Vision?

We provided opportunities for citizens to recognize
various problems in the world.
JCI Kanazawa encouraged citizens to become active
citizens understanding that the actions taken by theindividuals led to world peace.

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Cooperation for the Sake of World Peace

How did this Through music, JCI Kanazawa promoted world peace
project extend the to many people regardless of gender and age.
presence of peace
We explained to 2500 citizens about the importance ofin yourcommunity? taking actions for world peace through this project.

Those citizens who participated in this project leant
about the importance of individual actions for worldpeace.
We brought opportunities for citizens to take actions
for promoting the importance of world peace to othercitizens and future generations.

How was Thanks to the support from famous artists, JCI
cooperation used Kanazawa succeeded in promoting the importance ofto promote peace?

world peace to the citizens.
Thanks to the cooperation of the project director,
JCI Kanazawa arranged the place where
we could promote the purpose of the project.
Kanazawa City offered some venues for us topromote world peace.
These supportive activities led to our promoting theproject and world peace.
These supportive activities enabled citizens of both
Japan and different countries to understand each other,resulting in promoting world peace.

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Award Category criteria
Community Impact

What was the Citizens and JCI members rediscover various problems
intended happening in the world through this project.
community
JCI Kanazawa changes their awareness in taking
impact?

actions for world peace by themselves.
Citizens recognize that JCI is carrying out activities incooperation with the United Nations.

Describe the actual Citizens Who Cooperated with the Projectcommunity impact Those citizens who cooperated with the projectproduced by thisrecognized the problems happening in the world andproject.

leant about the importance of taking actions bythemselves.
Those citizens who cooperated with the project
promoted the activities to people around themthrough the song.

Citizens Who Participated in the Project and JCI
Members
Citizens who participated in the project and JCI
members became more interested in world peace. They
learnt the necessity of taking actions by themselves.
Citizens recognized that JCI was carrying out activities
in cooperation with the United Nations.

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Award Category criteria
Impact on Local Organization

How did the Local 1. JCI Kanazawa gained more recognition in theOrganization local community.
benefit from
By promoting the song widely, many people understoodrunning thisproject? the purpose of the project and JCI Kanazawa gained

more recognition in the local community.

2. More citizens understood the activities of JCI
Kanazawa and supported us.
About 150 citizens understood our activities andcooperated with us in promoting the activities. 3. We
promoted the project to the world.
We hold this project event during the JCI World
Congress Kanazawa, which led to promoting ouractivities to 8000 JCI members coming to Kanazawa.
Many people sympathized with us, which means they
can also cooperate in promoting our activities after
they have gone back home.

How did the JCI Kanazawa let citizens recognize various problems
program advance in the world through the project and provided
the JCI Mission?

opportunities to think about world peace and create
positive change.
We also provided opportunities to take actions forworld peace.

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Award Category criteria
Long-term Impact of the Program

What is the
expected long-term
impact of thisproject?

1. Those citizens who participated in this project
create positive change and take actions for
eternal world peace.
2. More citizens become active citizens throughmusic involving many other people in the city.
3. Those children who understood the purpose of
the project grow into leaders working on
various problems in the world in a long run.
4. JCI gains more recognition with our activities
widely known.
5. Through the above mentioned impact, more JCI
members contribute to world peace andpromote it.

What changes To develop our purpose and accomplish it, thewould you make to following activities are necessary.
improve the resultsof this project?

1. To provide more opportunities to promotemusic and the purpose of the project, and offer
chances to more people to think about worldpeace.
2. To raise the awareness of world peace througheffective PR activities in cooperation with thegovernment and local schools.
3. To provide opportunities for those children
who have become more conscious of world peace
to take actions.
4. To constantly carry out activities for world
peace by promoting the song to many people.

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