Fruit and Vegetables: Grapes■Variety

Shine Muscat■Introduction
High-quality grapes are produced in Hiroshima Prefecture,taking advantage of the range of climates in the region
stretching from the coast of the Seto Inland Sea to thehighlands of northern Hiroshima. Shine Muscat is cultivatedaccording to the prefectural cultivation policy in an effort toprioritize its deliciousness.

■Recommended way of eating them■Characteristics

Eat them slightly chilled.

Shine Muscat is a variety grape bred at the Grape andPersimmon Research Station of the National Agriculture andFood Research Organization in Higashi-Hiroshima City ofHiroshima Prefecture. It has high sugar content and noseeds, allowing it to be eaten whole with the skin.

■Best eaten

Depends on method of cultivation. With heating: Late Julyto early August. Without heating: Mid to late August.
Outdoors (tunnels): Early to late September.

■Export season

Late July to late September■Exported to■Packaging
Generally sold in carboard boxes
containing four bunches,weighing 2 kg.
A urethane mat is placed inside
the box before exporting toprevent accidents duringshipment.

Southeast Asia

■Movie of production and shipment processes
Scan the QR code to enjoy
watching a movie of a trip to anorchard in the growing region ofFukuyama City in Hiroshima
Prefecture.

Fruit and Vegetables: Grapes■Name of producer

JA Hiroshima Kajitsuren■Address
JA Hiroshima Kajitsuren, c/o Hiroshima City Central Wholesale
Market, 1-8-1 Kusatsu Port, Nishi Ward, Hiroshima City
733-0832■Contact information
Phone:
E-MAIL:URL:

082-279-2472
hiroshima2@hirokaren.com
http//www.fruit-morning.com■Export system and facilities
There has been a tendency toward rising prices of domestic fruit
in recent years, but there have also been fears of prices levelingout and consumption declining due to high prices. This led to thecultivation of a new market in Southeast Asia, and efforts began
to export products to the region in 2004. Sales have been
expanded and market surveys have been carried out throughparticipation in domestic and international business meetings andactivities to promote sales at retail stores.

■Overseas PR activities
Export initiatives in the prefecture began as early as before
the war. The prefecture is currently the No. 1 producer oflemons, which were historically traded with continental Asia
between the late Meiji period and early Taisho period,
boosting profits and production among producers. Efforts
have been made in recent years to export fruits produced in
the prefecture to areas centered on Southeast Asia.

■The characteristics and strengths of producers(the growing region)
Grape cultivation began around the mid-1950s to 60s in
Numakuma Town, located in eastern Hiroshima Prefecture,and efforts were made to pioneer the marketing of New Bailey
A in 1967. Grapes of high and consistent quality have been
produced since the end of the 1980s at modern orchards that
underwent redevelopment.

■Information on production and export quantities
Area planted with variety

Production quantity
Quantity available for export(annually)

Shine Muscat (2020)
Hiroshima Prefecture: 24 ha
Numakuma: 12 ha
Shine Muscat (2020)
Hiroshima Prefecture: 326 t
Numakuma: 126 t
Shine Muscat - Numakuma: 12 t

Quantity available for export(per export)

200 kgMinimum quantity available forexport

The basic packaged unit of export is[2 kg box × 3 cases],
but this is open to negotiation

Total export quantity per region

Taiwan: 0.7 t. Hong Kong: 1 t■Patents and certifications
PatentsNone

GI certification

None

Various other certifications

None