SECOM TODAY

Security Services
An integrated package enables SECOM to provide high-grade security services.

SECOM offers exceptional on-line security systems that seamlessly combine the advantagesof advanced equipment and human expertise. Equipment configured with sensors that
detect intruders, fires and device malfunctions
is installed at the subscriber’s premises. The
sensors are linked by telecommunications circuits to SECOM control centers, where they
are monitored around-the-clock. Should an
emergency occur at the customer’s premises,
alarm signals are transmitted to a control center, which dispatches emergency response
personnel—who respond immediately by taking the appropriate measures to protect the
security of subscribers and their premises—
and, when necessary, the police and/or fire
department.
The distinguishing feature of our security
systems is our integrated approach, whereby
we take full responsibility for maintaining­control of every aspect of our security systems
from research and development (R&D) to manufacturing, sales, security planning, installation,
monitoring, emergency response services andequipment maintenance. This integrated
approach is the key to our high-grade security
services, enabling us to maintain proprietaryknow-how and crucial information in-house, tobe deployed readily in the development of new
systems. Moreover, because systems aredeveloped in-house, we are able to both
update and incorporate them promptly and­flexibly, as well as provide new equipment thatis compatible with existing systems. Tailoredsecurity planning and equipment installation by
our seasoned security professionals means weare able to offer subscribers the optimal system for their particular security needs.
Furthermore, because we rent, rather thansell, security systems to subscribers, we areable to respond swiftly in the event of a malfunction or breakdown and repair or provide
replacement equipment—thus ensuring thatsystems are maintained in optimal operating
condition. Rental contracts also enable­subscribers to minimize the initial costs.
Using SECOM field personnel to provide
emergency response services and maintenancenot only ensures appropriate and timely services, but also gives us access to the opinionsof subscribers and information which we areable to feed back to our R&D departments,
leading to system improvements. Our integrated approach ensures that such information
obtained is distributed among other pertinent
departments and incorporated into the relevant systems, thereby enabling us to offer
distinctive, high-grade services. Additionally,
our integrated approach enhances cost control,
allowing us to offer security s­ ervices to customers at appropriate prices.
Our expert emergency response personnel are crucial to our ability to offer high-grade
security services. These highly trained security professionals provide broad-based support for our security services, including guard
services and system maintenance, as well as
temporary facility repairs, designed to keep
facilities operable until maintenance experts
are available. SECOM emergency response
personnel are available around-the-clock to
respond swiftly and effectively to requests
from subscribers, thereby playing a critical rolein ensuring that customers can rely on, and aresatisfied with, our services.

Emergency response personnel

Static guard

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SECOM TODAY

C ommercial Security Services
SECOM is drawing on its wealth of expertise, its extensive product and service lineup, and its
ability to provide solutions that respond to increasingly sophisticated and diverse security needs
and earn the satisfaction of customers.

Providing Uniquely SECOM Solutions to
Varied Security Needs
Large commercial complexes increasingly
require advanced security systems that protect
people and property from crimes and otherhazards. For prospective tenants, a sophisticated security system is an important consideration. To facilitate prompt responses to suchneeds, we have established System Design
centers—specialized units that design security
systems for large complexes—within major
cities throughout Japan. In close cooperation with sales staff, center engineers work todesign systems that accommodate specificsecurity requirements.
SECOM’s large-scale proprietary security
systems combine advanced equipment andhighly trained, professional static guard­services. Technology and human expertise
thus complement each other in a single
sophisticated package.
By adding various products and services
from the SECOM Group’s extensive lineup,
we also create customized packages. At thesame time, we are taking advantage of Groupcapabilities to expand sales channels. For
example, in many instances a solid relationshipestablished with a subscriber to the SECOM
Safety Confirmation Service—part of a rangeof disaster response support services—has led
to a new contract for security services, underscoring the effectiveness of this approach.
Looking ahead, we will continue to create newvalue and respond to the varied needs of customers in the commercial security services
markets by leveraging our expertise in security
services and our comprehensive capabilities.

March 2008 marked the opening of Akasaka Sacas, a new development in Tokyo’s Akasaka district thathas caused a considerable buzz. An exciting, comprehensive entertainment complex comprising fivebuildings, including Akasaka Biz Tower, which has three floors below ground and 39 above, Akasaka
Sacas houses facilities for events, theater and music, as well as a variety of dining options.
Akasaka Biz Tower uses SECOM security gate systems. We also provide the SECOM AED Package
Service, static guard services and a variety of other services.

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Developing Security Systems that
Respond to Diverse Types of Crime
Criminal acts are growing ever more cunning and malicious, and crimes today areoften committed in just minutes. SECOM AX,
an on-line security system employing proprietary image recognition technology, features advanced on-site sensors that detect
irregularities, even in the dark. If an intruder isdetected, images are immediately transmitted
to a SECOM control center, enabling control
center staff to accurately ascertain the statusof the intruder and respond appropriately. If
the subscriber has also installed the SECOM
Foggy Protection System, control center staff
can activate this system remotely, filling theroom with a thick but harmless chemical mistthat significantly reduces visibility for the
intruder, thus hindering his or her ability to­proceed as planned.
A recent introduction to our lineup is
the newly developed SECOM T-AX, which
combines SECOM AX with the features of
SECOM TX, a centralized security system forcommercial buildings with multiple tenants.
As a result, we are now able to provide security systems employing proprietary image­recognition to large commercial complexes.

Demand is growing for surveillance camera systems to prevent information leaks, thetheft of information and crimes. In response,
we recently launched the HVR System, a surveillance camera system that capitalizes on our
proprietary expertise in such things as detecting attempts to disable or destroy cameras.
With this high-performance system, control
equipment is linked to a combination of digital and analog cameras—up to 16 in total—toenable effective, continuous recording overextended periods. To date, the switch to digital camera-based systems has necessitatedthe removal of existing analog cameras. With
the HVR System, customers can continue to
use existing analog cameras, thus making thisa highly economical option. Going forward, we
will continue to promote the HVR System as
a flexible, economically priced option for both
existing and new customers.

HVR System surveillance camera

HVR System recording unit

Catering to Commercial Security Needs
Around-the-Clock
The enforcement of Japan’s Personal
Information Protection Law in 2005 has reinforced the need for stringent managementof personal information pertaining to customers and other individuals. Despite increased

SESAMO IDj, an access-control
system that identifies people by
the veins in their palms

SECOM Control Center

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SECOM TODAY

110 Emergency Call for Children
which enables children in danger
to take shelter in ATM booths

vigilance, however, incidents involving personal information leaks have continued tooccur. In most cases, the leaks have resulted
from the illicit removal of physical documents, PCs, or data contained in PCs, from theworkplace.
To help commercial customers improvetheir ability to protect such information, we
have developed SESAMO TRII, a comprehensive access-control system that makes it possible to restrict access to selected areas, times
and individuals, as well as keep a detailed
access record. Integrating this system withelectronic authorization systems, provided bysubsidiary SECOM Trust Systems Co., Ltd.,and contactless IC card-based identification
systems facilitates effective control of PC
boot-up and network access. SESAMO TRII
can also be combined with identification systems in the SESAMO series that use biometric
information—­including SESAMO IDs, a fingerprint identification system, and SESAMO IDj,
which identifies individuals by the veins in theirpalms—for even more sophisticated access
control. Our Electronic Article Surveillance(EAS) system, originally developed to prevent
shoplifting, is also used in offices to reinforce
daytime security.
Prompted by a number of recent crimes targeting stores and offices in the early morningand evening—times when employees areoften at work—customers are stepping up
efforts to protect employees in the workplace.
To assist in these endeavors, we have developed a service that augments existing on-line
security systems, allowing us to monitor windows and doors using sensors even when
workers are present, thereby helping to prevent
unlawful access and ensure employee safety.
The device is compatible with existing commercial security systems, and we will continue tomarket it to customers in a variety of industries
as an effective way to reinforce safety.

Leveraging Existing Strengths to
Cultivate New Customers
Another recent SECOM offering is 110
Emergency Call for Children (110 is the number for Japan’s emergency call service), which
employs technologies used in SECOM IX, aremote imaging system developed for use
in automated teller machine (ATM) booths.
A child who feels he or she may be in danger for any reason can call for help simply by
ducking into an ATM booth and pushing the
emergency call button, which immediately
locks the automatic door, preventing anyone
else from entering. SECOM image monitoring center staff will then confirm the situation
using the images and attempt to make contact

Contracts for Centralized Security Systems

Centralized (On-Line) Security Systems(As of March 31, 2008)(2) Alert SECOM Emergency
Response Personnel

SECOM
Emergency
Depot(1) Alert using
telephonecircuits

Secom Co., Ltd.

Fire Dept.

PoliceDept.

Home

Commercial

Gas
Company

POLICE(3) Dispatch SECOM Emergency
Response Personnel

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SECOM
Control Center(2) Alert Emergency Services andUtilities as Necessary

Subscriber

Annual Report 2008

Service industries
12.0%
Retailing/wholesaling
7.7%
Financial services
7.2%
Manufacturing
6.6%
Government agencies 5.3%
Other
22.3%
Home
38.9%

on the ATM booth’s speaker phone and reassure the child, and when warranted dispatch
emergency response personnel and contact
the police. Following 110 Emergency Call forChildren’s adoption for use in regional bankATM booths, a number of agricultural cooperatives also contracted SECOM to install the­system in its credit cooperative ATM booths.
The Setagaya Security Patrol, launched in
April 2007, capitalizes on SECOM’s accumulated expertise in security patrol services forcommercial buildings. The patrol, provided
under contract with Tokyo’s Setagaya Ward,conducts around-the-clock street and park
patrols using cars bearing the SECOM logo.
Since the patrol began, it has played apart in the arrest of ­individuals suspectedof wrongdoing.
Praise for the Setagaya Security Patrol
prompted Tokyo’s Minato Ward to contract
the Minna-to (a play on words tying together
the ward name and the Japanese phrase“minna to,” or “everyone together”) Patrol,
which focuses on nighttime patrols throughout
the ward and regular patrols of routes to andfrom school and of facilities especially for children aimed at ensuring their safety. This service has also earned praise from local ­residents
for helping to protect the ward from crime.

Expanded Participation in PFICorrectional Facilities: Kitsuregawa
Rehabilitation Program Center
Having played a key role in Japan’s first private
finance initiative (PFI) correctional facility—
the Mine Rehabilitation Program Center in thecity of Mine, Yamaguchi Prefecture, in April

Exterior of the Kitsuregawa Rehabilitation Program Center, a PFI
correctional facility

2007—in October 2007, we commenced operation of Kitsuregawa Rehabilitation Program
Center and Kurobane Prison, two correctional
facilities in, respectively, Sakura and Ohtawara,
Tochigi Prefecture. Prior to this, a SECOM-led
consortium had secured a 15-year contract
through general bidding for Social Rehabilitation
Support Kitsuregawa Co., Ltd.—a special­purpose company in which SECOM is the­principal s­ hareholder—to o­ perate and maintainthe Kitsuregawa Rehabilitation Program Center,in partnership with the Ministry of Justice.
Rigorous security for the Kitsuregawa
Rehabilitation Program Center, which focuses
on rehabilitation programs for convicted
offenders, is provided by a closed-circuit surveillance camera system that is monitoredfrom a central monitoring office. With aninformation system provided and overseen
by SECOM Group company SECOM Trust
Systems and maintenance services provided by Group company Tokyo Biso Kogyo
Corporation, the center capitalizes on SECOM
Group capabilities. Incorporating such innovative approaches as group sessions focusedon behavior modification and vocational training aimed to equip inmates with marketable skills and qualifications that are in highdemand, the facility marks a departure fromtraditional prisons.
These projects will enable us to secure
additional expertise in correctional facility
management, as well as to contribute to asociety that is secure and free from apprehension by promoting and assisting in the prompt
rehabilitation of inmates, thereby facilitating
early release and preventing recidivism.

Setagaya Security Patrol car
bearing the SECOM logo

Minna-to Patrol car
bearing the SECOM logo

Entrance to the Kitsuregawa Rehabilitation Program Center

Secom Co., Ltd.

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SECOM TODAY

H ome Security Services
To ensure our ability to resolve unease and bring peace of mind to homeowners, we are steppingup efforts to reinforce marketing of residential security products and systems.

SECOM Home Security Subscribers
Increase as Security Systems Becomea Standard Feature in Many Homes
Launched in 1981, SECOM Home Security—
Japan’s first-ever home security system—encompasses around-the-clock monitoring for
intruders, fires, gas leaks and medical emergencies. Should an abnormality be detected, a
SECOM control center dispatches emergency
response personnel and, if necessary, contacts
the police and/or fire department. Today, ourgrowing customer base ranges from single
people living in condominiums to middle-aged
subscribers with families and seniors.
Recent years have brought an increase in
the incidence of residential break-ins while
the occupants are at home, clearly increasing
the danger of physical harm. Accordingly, we
have introduced a number of security products that can be integrated into SECOM Home
Security to create a system that both ensurespersonal security when the occupants are inand protects their property when they are out.
These include SECOM Anshin Glass, a highimpact, breakage-resistant window glass witha built-in sensor that deters break-ins through14

Secom Co., Ltd.

Annual Report 2008

­ indows—­a modus operandi particularly popuw
lar among thieves targeting detached dwellings. Among other options is the External
Image Monitoring service, which is designed
to discourage trespassers, and SECURIFACE,
an intercom system featuring a built-in facedetection function that recognizes when the
person at the door is attempting to hide his or
her face.
We are also working to cultivate new sales
routes that will enable us to further promotemarket penetration for SECOM Home Security.
For example, in the period under review, we
entered into an alliance with a leading glass
manufacturer in Japan, thereby enabling us toincrease sales of SECOM Home Security in thehome renovations market. We anticipate substantial demand for SECOM Home Security,
as renovating one’s home provides an ideal
opportunity to consider reinforcing security. In
the market for built-for-sale houses, we havejoined forces with a major residential construction company to install high-grade home security systems for the company’s model houses.
These houses feature the basic SECOM Home
Security package as standard equipment, as
well as SECURIFACE, and are also equippedwith the Sensor Light Camera—which detects
when a person approaches the house at night,
automatically turning on a light and photographing the person—and Home Pythagoras, a security vault that offers superior heat resistanceand protection against vandalism.

SECOM Home Security

In the market for security for previously
owned condominiums, we allied ourselveswith Japan’s top condominium management
firm to propose home security packages featuring intercom systems with monitoring cameras
for units to be sold to private owners.
Needs are also growing for our “town security” systems, which are designed to provide
security for entire communities. Town security systems involve providing SECOM Home
Security for each home and various security
products for the entire neighborhood, thereby
providing superior security for the community
as a whole.

Value-Added SECOM Home Security
Peripheral Services

Built-for-sale house equipped withSECOM Home Security package
as a standard feature

To further enhance the satisfaction of
SECOM Home Security subscribers, weoffer a wide selection of additional services.
These include SECOM Home Service,
which comprises a host of lifestyle support
services. These include Anshin Support
Service, which assists in resolving concernsthat arise in everyday life by, among others,
patrolling around subscribers’ homes whenresidents are away on vacation or for­business; Troubleshooting Support Service,
which includes assistance by expert firms
in r­ esolving such problems as lost keys, ­broken ­windows and malfunctioning PCs;and Housework Support Service, which
includes assistance with housecleaning,

SECOM Home Service, a suite of value-added lifestyle support
services available to SECOM Home Security subscribers

Secom Co., Ltd.

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SECOM TODAY

meal preparation, and trees and gardens,also provided by expert firms with which
SECOM has concluded business alliances.
These services are available to SECOM
Home Security subscribers around-the-clock.
All the subscriber has to do is simply call ourHome Service desk and place a request, and
we look after the rest.

For subscribers to SECOM Home Security
or the SECOM MS–3 condominium security
system, we recently introduced an emergency
earthquake early warning (EEW) service.
Providing early warning of impending tremors,
EEW systems give people precious extra­seconds to protect themselves at home.

Town Security equips each home with SECOM Home Security and the neighborhood
as a whole with various security products, including surveillance cameras.

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Annual Report 2008

O ther Security Services
The distinctive SECOM AED Package Service continues to attract an increasing number ofsubscribers. COCO-SECOM provides real-time information on the whereabouts of people and items,
and the option of requesting the dispatch of emergency response personnel, and has contributed to
the favorable resolution of a number of incidents.
SECOM’s Evolving
AED Package Service
Orders for SECOM AED Package Service
emergency lifesaving kits continue to increase.
What is distinctive about this service is thatrather than simply placing automated external
defibrillators (AEDs)—electronic devices used
to reestablish a normal heart rhythm—at a customer’s premises, we offer a full-service package. This package encompasses leasing andmaintenance of AEDs, with periodic replacement of depleted supplies and servicing in theevent of a malfunction—available around-theclock from a dedicated help desk. These kits
are increasingly being used in, among others,
sports facilities, public-sector office buildings,
airports, railway stations, cinemas, gas stations, financial institutions and other large
complexes. With the aim of further enhancing
their usefulness, we recently launched a monitoring service that makes it possible for AED
units installed in ATM ­corners to be constantly
ready for use.

moving people and vehicles. COCO-SECOM
has since attracted attention as an effectivemeans to protect children from abduction, prevent vehicle theft and monitor the movementsof valuables and employees. COCO-SECOM
has played a role in the resolution of numerous
incidents, including the location of lost children
and the recovery of stolen automobiles.
COCO-SECOM uses signals from Global
Positioning System (GPS) satellites and cellular
telephone base stations to accurately pinpoint
locations. Unlike GPS-enabled cellular telephones, COCO-SECOM transmitter devices
are exclusively for locating people or property,
meaning they are user-friendly and can beused to call an operator at the COCO-SECOM
operations center around-the-clock to request
the dispatch of emergency response personnel from one or more of our approximately
2,200 SECOM ­emergency depots nationwide.
In a bid to enhance the convenience of
COCO-SECOM, we have modified contract
conditions, thus enabling families to use a­single COCO-SECOM device concurrently.

Enhancing the Convenience of
COCO-SECOM
We launched COCO-SECOM mobile security
systems in April 2001 to provide security for

COCO-SECOM Operations Center

The increasingly popular COCO-SECOM

COCO-SECOM Location and Emergency Response System
GPS
Satellite
Positioning
Information

COCO-SECOM
Operations
CenterNotification of Police (If Warranted)

Cellular Telephone
Base Station

SECOM
Emergency
Depot

POLICEPOLICE

Request for
Search(Telephone/Internet)
COCO-SECOM Transmitter
Device (Vehicle-Mounted)

Subscriber

Police Dept.,
Emergency
Services

COCO-SECOM
Transmitter
Device(Portable)

Dispatch
Emergency
Response
Personnel(If Requested)

SECOM AED Package Service

Secom Co., Ltd.

Annual Report 2008

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SECOM’s Research and Development Activities

Charged with developing the coretechnologies and systems thatwill enable us to realize our Social
System Industry vision, the SECOM
Development Center focuses on systems that anticipate society’s needs
and are both original and reliable.
We place our highest priority on
quality. Since SECOM systems arein action around-the-clock, they must
be able to detect abnormalities at
any time of the day or night. Ensuring
stable system operations under awide range of climatic conditions andin a variety of environments demands
a significantly higher level of precision and reliability than, for example,
a standard electronics appliance.
Accordingly, we conduct exhaustive reliability tests on both systems
and equipment at the development
stage. Only those that meet the­stringent benchmarks set forth inour proprietary SECOM Equipment
Standards are taken to the nextlevel—­production at factories in
SECOM Development Center

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Annual Report 2008

Japan and overseas, including
Secom Industries Co., Ltd. The
SECOM Development Center andour plants actively exchange information to ensure consistently high product ­quality. We also place a highpriority on the speed of development, recognizing that we have a
responsibility to remain abreast ofsocial change and crime trends, andto respond swiftly and effectively to
any which may arise.
The SECOM Intelligent Systems(IS) Laboratory works to develop
sophisticated technologies to support the new products and service
models that will help realize the Social
System Industry vision. These include
the core sensing, image processing,robotics, network security and medical information processing technologies that will underlie our lineup in the
future. These technologies are transformed into products and systems at
the SECOM Development Center.
To date, these efforts haveyielded such products as SECOM
AX—which incorporates a proprietary
image recognition technology—and
SECOM Robot X, an outdoor sur­veillance robot that uses advanced
automatic drive control and image
processing technologies to detect
intruders. Communications and­medical information technologies
developed in-house facilitated thecreation of HOSPINET—a remote
image diagnosis support service thattransmits computed tomography (CT)and magnetic resonance imaging(MRI) data to our HOSPINET center,
where it is examined by our diag­nostic experts. Researchers at the
SECOM IS Laboratory frequently visit
subscribers’ premises and accompany salespeople and emergency
response personnel, allowing them toaccumulate the first-hand knowledge
and experience in the field that facilitates the development of distinctively SECOM products and systems
which respond effectively to theneeds of customers.
Our research and development
teams will continue working to bettergrasp the needs of our customers,
and develop innovative products andsystems that anticipate the future andenable us to respond to the expectations, and earn us the trust, of society.

SECOM IS Laboratory

SECOM TODAY

Security Services in Overseas Markets
SECOM provides the same high-grade security services as it does in Japan to customers inoverseas markets. Operations in Asia are expanding particularly rapidly. In the period underreview, Secom plc in the United Kingdom won the 2007 Security Excellence Award.

Expanding Operations in the PRC andSoutheast Asia
Our overseas operations currently encompass
businesses in Taiwan, the Republic of Korea(ROK), the PRC, Thailand, Malaysia, Singapore,
Australia, Indonesia, Vietnam, the United
Kingdom and the United States. At present,
sharp economic growth in Southeast Asia
has spurred a sudden jump in security needs.
One result of this has been a rapid increase insales of monitoring camera systems designed
to enhance security within companies. A distinguishing feature of our business when we
first entered the Southeast Asian market wasthat many of our subscribers were the local
operations of Japanese companies that naturally expected the same level of security services as they receive in Japan—a feature thatwas highly conducive to the introduction of
the SECOM business model. Looking ahead,
we will strive to reinforce our operations inSoutheast Asian markets by expanding our
local branch office networks and establishinga robust operating foundation.
In the PRC, we have set up security services companies in key cities in the country’s
high-growth coastal areas, namely, Dalian,Shanghai, Beijing, Qingdao and Shenzhen,
through which we provide local customers withthe same types of security services we offer inJapan. These companies have also expanded
their focus beyond their immediate markets,
establishing branches and offices in surrounding cities and increasing subscriptions.
With security systems beginning to findwide acceptance in the PRC, we will focus
on broadening our presence by establishing
operations in key inland cities, thereby creatinga nationwide service network. In the PRC,
SECOM security equipment is distributedby Shanghai Guanlin Secom Intelligence
Technology Co., Ltd., a comprehensive security
equipment trading company established as a

joint venture with a local partner. This company
sources basic equipment from Chinese manufacturers or local plants of overseas manufacturers and adds the necessary additional
equipment to create advanced, tailored security
systems. Shanghai Guanlin Secom Intelligence
Technology boasts solid connections with local
security equipment manufacturers, underscoring its importance to our plans to further growour business in this crucial market.

Emergency response personnel ofsubsidiary Beijing Jingdun Secom
Electronic Security Co., Ltd.

Secom plc Receives
Security Excellence Award
SECOM Group company Secom plc, which
provides security services in the United
Kingdom, was awarded the 2007 Security
Excellence Award for the best customer careinitiative. Sponsored by the British Security
Industry Association, the Association of Chief
Police Officers and an industry publication,
among others, the Security Excellence Awards
are the most prestigious awards given to security companies in the United Kingdom. Secom
plc’s award underscores the appreciation our
unique approach to security has earned in the
United Kingdom.
Secom plc also secured a major order toprovide a security system for police facilities
at London Heathrow Airport. This order camethrough the Metropolitan Police, the territorial
police force responsible for Greater London,and encompasses the provision of security
systems for police facilities at Heathrow’s new
Terminal 5, and at St. Pancras International andStratford stations (Eurostar), all of which areconsidered to be high risk terrorist targets.
The order reflects the Metropolitan Police’s
high opinion of Secom plc’s service record
and the high quality of security systems it had
previously provided for other police facilities.
Secom plc will continue to focus on proving
superior security systems with the aim of­further growing its business.

2007 Security Excellence Awards ceremony

Terminal 5 of London’s Heathrow Airport

Secom Co., Ltd.

Annual Report 2008

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SECOM TODAY

Fire Protection Services
SECOM offers reliable fire protection services backed by expertise and a solid track record.
Sales of residential fire alarm systems are brisk, while demand for system renovations is
also expanding.

Residential fire alarm

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Secom Co., Ltd.

Demand for Residential Fire Alarm
Systems On the Rise

Growing Demand for Fire Protection
Systems in the Renovations Market

Nohmi Bosai Ltd., which became a consolidated subsidiary in December 2006, is one ofJapan’s leading manufacturers of fire alarm, fire
extinguishing and other fire protection systems.
Nohmi Bosai products marketed under
the SECOM brand include New Home Fire
Sensor, a fire alarm system for residential
applications. Owing to a change in Japan’s Fire
Protection Law, the installation of such systems is now mandatory in new homes nationwide. Moreover, local authorities throughout
the country have introduced regulations thatwill gradually oblige existing homes to beequipped with fire alarm systems. Owing to
the change in the law, demand for the New
Home Fire Sensor has risen sharply. Among
its numerous advanced features which haveearned high marks from residential construction companies, New Home Fire Sensor is
powered by a battery with a life of 10 years,
meaning it is unaffected by power failures, and
it is freestanding—meaning it does not requiretime-consuming wiring and is easy to install.
Service personnel respond promptly in theevent of a malfunction to ensure the units arealways in excellent condition.
We view fire protection as an area with considerable growth potential and will continue
efforts to establish a preeminent market position, as well as to promote widespread acceptance of residential fire protection systems.

Nohmi Bosai provides fire protection systems
for a broad range of facilities—including multipurpose complexes, office buildings, condominiums, plants, tunnels cultural properties, ships,
hospitals and detached houses—and strives toenhance its service capabilities and expand thenumber of installations. Recently, demand has
grown in the renovations market, with many
facility owners taking advantage of the opportunity to install advanced fire protection systems.
Nohmi Bosai is drawing on its expertise toadvise customers on the most appropriate
choices for their needs.
Nohmi Bosai is also cultivating environmentrelated businesses, notably Dry Mist—an­ultrafine dry mist spraying system designed tocombat the heat island phenomenon. It uses
the principle that water draws heat from its
surroundings to lower the temperature when
it vaporizes. Dry Mist achieves a two to threedegree reduction in the ambient temperature of
the misted areas. It uses tap water, ensuring themist is hygienic, and adjusts automatically toaccommodate different temperatures, humidity
levels, wind speeds and directions, and other
weather conditions to provide a cool, refreshingmist. With orders for Dry Mist increasing,Nohmi Bosai will step up efforts to apply its
extensive know-how and experience to help
create a pleasant urban environments and­cultivate new businesses.

Nohmi Bosai’s Menuma Factory

Facility maintenance services

Annual Report 2008

Medical Services
SECOM is expanding its home nursing services and leveraging Group capabilities to develop andmanage specialized nursing homes.

Expanding our Trusted
Home Nursing Services
Protecting one’s health is crucial to security
and peace of mind, and is thus an important
aspect of our commitment to realizing ourSocial System Industry vision. Accordingly, we
entered the medical services business. Today
our medical services business encompasses a
broad range of services.
We began in 1991 with the provision ofJapan’s first private-sector home nursing services, whereby nurses regularly visit patientsin their homes, providing highly skilled nursing
services and treatment in line with the instructions of patients’ physicians. We have a network of approximately 40 SECOM visiting
nurse stations, which dispatch our roster ofapproximately 260 nurses to patients’ homes,
and we will continue working to provide homenursing services that are individual-­oriented,
thereby ensuring ­customer satisfaction.

The SECOMFORT series continues toattract critical and popular acclaim for offering an environment that is conducive to theevolving needs of seniors in the years ahead,
thereby ensuring security and peace of mind.

Contributing to Better Regional
Medical Care
We have established affiliations with local
hospitals to ensure effective follow-up support
for customers of our home nursing services,
as well as with the aim of helping to create amore effective local medical care system. We
currently have affiliations with 16 such institutions. We endeavor to assist these institutions
to improve management efficiency, secure
top-level human resources and the latest medical equipment, enhance service capabilities
and address other critical challenges.

Visiting nurse training

Artist’s rendition of Comfort Hills Rokko

The SECOMFORT Series of
Nursing Homes
The first facility in our SECOMFORT series ofnursing homes, Comfort Garden Azamino, in
Yokohama, opened in 2006. The SECOMFORT
series, which combines security services andmedical services, is based on the concept of“comfortable aging,” or aging without apprehension. The second SECOMFORT nursing
home, Comfort Hills Rokko, is scheduled toopen in Kobe in June 2009.

Home Medical Services
Prescription

Medical Care
Institution

Physician Guidance
Nurse Report

Coordination

Pharmaceutical
Dispensing andHome Delivery
Service(SECOM Pharmacy)

Home Nursing Services(SECOM Visiting
Nurse Station)

Consulting
Prescription
Pharmaceutical Delivery

Patient

Nurse Visit
Outpatient Care

Home nursing services

Secom Co., Ltd.

Annual Report 2008

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SECOM TODAY

Insurance Services
SECOM’s non-life insurance policies ensure security and peace of mind in the event of misfortune.
We continue to develop and actively market a variety of distinctive policies.

Security and Non-Life Insurance
The rationale behind having a non-life insurance company in the SECOM Group is ourconviction that augmenting security services,which are preventative in nature, by adding
insurance, which looks after customers in theevent of misfortune, reinforces security andpeace of mind.
New SECOM Anshin My Car
on-site emergency services

Head office of SECOM General
Insurance Co., Ltd.

Uniquely SECOM Non-Life Insurance
Policies
Our lineup of distinctive policies includes
SECOM Anshin My Home, a policy designed
for households that offers a discount on premiums to customers who have installed home
security systems—taking into account the
reduced risk of fire in such homes. Additional
discounts, up to 60% in total, are offered tocustomers who have installed exclusively­electrical appliances or structures built with
fire-safe materials.
The same concept underlies the Security
Discount Fire Policy, which offers a discounton premiums of up to 30% to commercial customers that have installed security systems,
recognizing this as a risk-mitigating factor.
Such policies that acknowledge the reduced
risk which comes with the installation of
security systems continue to yield considerable synergies, with subscribers to security
systems frequently taking advantage of the­opportunity to also purchase insurance.
New SECOM Anshin My Car is a comprehensive automobile insurance policy that
includes around-the-clock support services
from SECOM emergency response personnel
in the event of an accident. This policy enables
us to ease the concerns of subscribers andoffer peace of mind, even in the event of a
motor accident.

To enable cancer patients to take advantageof the best treatment options available, wedeveloped MEDCOM—an unrestricted cancer treatment policy that fully covers costs for
hospitalization and all types of medical treatments, both those that are covered by Japan’s
National Health Insurance scheme and thosethat are not. This enables subscribers to takeadvantage of advanced treatment options
without having to worry about the frequently
prohibitive costs. Subscribers also have accessto MEDCOM Nurse Call, a free-of-charge support service whereby agents who are also
qualified nurses provide consultation, introduce medical institutions and help arrange forsubscribers to obtain second opinions.
Recognizing the importance of insurance inensuring peace of mind, we will continue tofocus efforts on developing and marketing avariety of attractive and innovative offerings.

SECOM General Insurance call center

22

Secom Co., Ltd.

Annual Report 2008

Geographic Information Services
Subsidiary Pasco Corporation has obtained exclusive rights in Japan to sell image data offered by
the operator of a new commercial satellite. Pasco is also promoting the joint development of new
broad-range, high-precision surveying and measuring technologies with the aim of establishingitself as a leading provider of geospatial information services.
Responding to Emerging Needs while
Reinforcing Results
Owing to the recent amalgamation of cities,
towns and villages throughout Japan, local
and regional authorities are actively revamping their information systems and integrating
mapping data, aerial photographs and otherbasic geographic information. In this environment, Pasco’s success in promptly developing solutions to such needs is underscoredby the rising demand for its PasCAL series ofgeographic information system (GIS) solutions
and its various public facility management
systems.
For the private sector, Pasco has earned
a reputation for marketing support services—which help companies analyze businessareas and formulate branch development
strategies—­and logistics support services,which aid efforts to develop appropriate plans
for the transport of goods. In 2007, Pasco
introduced a highly acclaimed service designed
to assist companies in formulating business
continuity plans (BCPs) by, for example, using
GIS data to forecast the number of employeesthat would be unable to return home safely inthe event of a major disaster. Initially offered
only in selected areas, this service will also
soon be available in the Tokyo and Osaka­metropolitan regions.

Pasco Introduces Satellite InformationBased Geographic Information Services
Pasco has obtained exclusive rights in Japanand nonexclusive rights worldwide to sell
image data generated by the operator of a
German commercial satellite. This satellite is
unique since it uses microwaves to capture
images of the earth’s surface—meaning it cancapture images regardless of the weather or
the time of day—and has been used to generate image data for such things as national
land maps in tropical areas near the equatorthat are generally obscured by clouds. Pasco
is also working to develop a wide range ofhigh-­precision surveying technologies withthe aim of contributing to efforts to prevent
global warming. Of particular note, Pasco isgathering, comparing and analyzing image
data from the satellite to measure and monitor the flooding from glaciers in the Himalayas,
the lingering snow on Mt. Fuji, the melting of
the Antarctic ice shelf and the decline of the
Amazon forests. Going forward, we are confident that Pasco’s surveying technologies
will play a crucial role in advanced efforts topromptly identify environmental damage andassess the impact of global warming.

Hypsographic map of digital surface
model generated from aerial photos

New Services Through UbiquitousTechnologies
Pasco is taking decisive steps to diversify its
operations. One of the company’s new businesses is “Ubiquitous Consulting.” As a participant in the city of Kobe’s Free Mobility
Project, Pasco took part in the development ofan urban planning proposal designed to enable
all residents, including those with physicalimpairments, to move around the city easily and comfortably. Since then, Pasco has
expanded its focus to include the use of electronic tags and radio wave markers in urban
living spaces—including public roads, public facilities, bridges and parks—to f­ acilitate
effective maintenance and management.
Positioning information and management
data provided by such tags and markers
can be used together with the Internet to­create a more pleasant living environment.

Secom Co., Ltd.

Image of Mt. Fuji, Japan, captured by TerraSAR-X(© Infoterra GmbH, Distribution [PASCO])

Annual Report 2008

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SECOM TODAY

Information and Communication Related andOther Services
In the area of information and communication related services, we augmented the SECOM
Safety Confirmation Service lineup, earning praise from customers. In real estate development
and sales, we continue to offer attractive condominiums that deliver both quality and peaceof mind.
SECOM Safety Confirmation Service

The disaster monitoring center of
SECOM Trust Systems Co., Ltd.

Secure Data Center

Awareness of the need for effective BCPs
among Japanese companies has increased
since Japan’s government introduced business continuity guidelines in 2005. Against thisbackdrop, the SECOM Safety Confirmation
Service continues to attract considerable attention. This comprehensive service helps com­panies confirm the safety of employees andassess damage in the aftermath of an earthquake or other major disaster, thereby assisting them in swiftly resuming operations. The
effectiveness of the service—which waslaunched in 2004—was demonstrated during
the Niigata Chuetsu and Fukuoka earthquakes,
which occurred soon after its introduction.
Recently we have taken steps to enhance
the service. In January 2007, we introduced
SECOM Safety Confirmation Service GS,
which provides risk information to employees
on assignment abroad—thus assisting companies in more effectively managing risks related
to overseas operations. In November 2007,
we launched SECOM Safety Confirmation
Service SCM, which enables companies toconfirm the safety of key customers anddetermine the extent of the damage wheresuch customers are located—a vital challenge
in the formulation of BCPs.
We also offer a variety of other services inthis category that assist in the formation ofeffective BCPs. These
include the SECOM
Disaster Response
Support Service, whichhelps companies todevelop effective initial response strategies, thereby preparing
them to act swiftly in the­aftermath of a disaster.

Glorio Seta (Tokyo)

24

Secom Co., Ltd.

Annual Report 2008

Support for Sophisticated Information
Security: The Secure Data Center
In response to the call for peace of mind intoday’s networked society, we offer a variety of services designed to ensure the security of networks and information. The Secure
Data Center provides a safe environment forour subscribers’ valuable data that combines
physical and information security—housing
subscribers’ servers and providing sophisticated protection against unauthorized accessand computer viruses, as well as digitalauthentication services. Secure Data Center
subscriptions continue to rise, underscoring
the praise the facility has earned from prominent financial institutions for which it has built
digital authentication registry offices. Goingforward, we will continue working both toboost sales of Secure Data Center subscriptions and to advance our information security
services.

Secure and Comfortable
SECOM Condominiums
Group subsidiary Secom Home Life Co., Ltd.,
offers the Glorio series of condominiums.
Developed with an emphasis on peace of mind
and quality lifestyles for residents, these condominiums are equipped with our on-line security system as a standard feature. The Glorio
series also offers Glorio Support 24, a condominium management service that not only
gives residents around-the-clock access to avariety of maintenance services, but also provides responses to enquiries on a broad rangeof subjects—including medical care, non-life
insurance and nursing care. Leveraging uniqueGroup capabilities, these services continue toearn acclaim from residents.