Shanghai international trade fair for automotive parts,equipment and service suppliers

Show review 2020
Navigating a dynamic
automotive ecosystem

Hybrid event unites internationaland domestic markets
As one of the few large-scale automotive trade shows held in 2020, Automechanika Shanghai
tackled global sourcing needs by drawing upon its concept of an automotive ecosystem. It zeroedin on collaborative opportunities and automotive advancements along the supply chain, captured
the latest market information, and radically bolstered its digital services to meet market demand.

3,845

exhibitors from 29 countries and regions

280,000
79,863

onsite visitors from 53 countries and regions

578,000
62

sqm across 15 halls

page views on AMS Live from 150 countries and regions

fringe programme events

Key global players cover theentire supply chain
Parts & Components
Anhui Zhongding, Brembo, China Changan,
China North Industries, CNC, Cummins,
Dong Feng Industrial*, Dongan, FAWAY,F-Diesel, FMG, Ford Motor China*, Foton
Motor, GSP, HASCO Powertrain Components
Systems, Hengst, Lucas, Luoshi, Mahle,
Michelin Lifestyle, Quanchai, REMSA,RHBrakes, SAIC MOTOR, Tec Alliance, TMD,Wanxiang, WEIFU WORKING, Xinchai*,Yuchai, Zhongmou and Zynp Group

Accessories
Amsoil, BOTNY, CHEPU, COPTON, CSIC,Delian, Eni, FUCHS, HUITIAN, Ido, JINCOOL,LIQUI MOLY, Lopai, LUKOIL, MOTUL, SONAX,Veslee and Zero Mileage Lubricant

Customising
AIDO, Anebula, Azoza, CARLAS, Ether,
MP Concepts, Shuangxing Color Plastic,
STRONA, TEIN, Unionevo andZhongWeiZhiTou

Electronics& Connectivity

Tomorrow’sService & Mobility

ACHR, APG, Black Sesame*, CHANGHUI, CHAOLI,CRRC, DEYE, GoHigh Data, Horizon Robotics*, JILONG,JUGUANG, KUS, Qiming, Riyong-JEA, SMVIC,SOGREAT, Suzhuo DSM, VIE, Wanan, YABOLAN,Yangming, Yunyi and Leoch Battery*

Diagnostics & Repair / Body & Paint
Autel, Baozhongbao, Bright, DeVilbiss, Doocar,
EAE, Launch, SATA, SUNSHINE, TCE, THINKCAR*,
UNITE and Würth

REIFEN (Tyres & Wheels)
Doublestar, Huasheng, Juncheng, Kyoto,
Wanli and Zodo

Service & Supply Chain zone
Aliexpress, Autoyong, Bangbang, Carzone,Cheling, eBay, Homotor, Jauto, KZMALL,Mancando and SORL*Exhibiting for the first time

Exhibitor: Mr Terry Zeng, COO, New Sorl Auto Parts(China)“Under the prevailing 'Dual Circulation' policy in China,
Automechanika Shanghai further stimulates the internal
circulation of China’s automotive industry, boosting
market confidence at the same time. As a professional
show with a strong reputation, we always meet highquality suppliers. It is always an excellent opportunity for
us to increase our brand awareness, speak to new clientsand collect industry information.”#ams-live bridges onsite andremote participants
Automechanika Shanghai launched a new integrated platform, AMS Live as a lifeline for overseas
players unable to physically join the show. It broke the geographical boundaries so that the show
not only took place onsite but simultaneously in a digital setting. The online platform featured a
dedicated marketplace, livesteaming, one-to-one meetings, business matching, chat rooms,
agenda setting functions and more to replicate crucial face-to-face interactions through digitalchannels of communication.

578,000

Online overseas visitors by geographical origin

page views
from 150 countries and regions

G HA

E

89%

have full or partial
purchase decision

72%
68%FDCtop management

A 40% Asia
B 27% Europe
C 9%

The Middle East

D 8%South America

E 6%Africa

F 5%North America

G 3%Oceania

H 2%Central America

Boverseas users*2020 visitor survey

Hybrid & Trade Promotion zone
The zone was introduced to facilitate real-time conversations between overseas exhibitors andonsite visitors through the internet. The zone attracted 29 exhibitors from 13 countries and regions.

49 hybrid events streamed• AMS News• Media Tours• Specalist Talk
• Media Briefings• Repair MasterOnline buyer: Mr Gary Parker, Product Manager,BaxtersMTQ (Australia)“It was our first time using the online matching service
as we had to attend the show online this year. We wereoffered a matchmaking package, allowing us to get incontact with up to five suppliers. The experience wasefficient and well organised. Overall, it was very
rewarding and useful to our business.”

Business matching prompts
collaboration and recovery
652

onsite-to-online meetings

34

participating countries and regions

Pre-arranged and one-to-one meetings
The organisers facilitated seamless experiences for both onsite and remote players. The
programmes stimulated meaningful business discussions and encouraged fairgoers to contact andconnect with overseas participants in relation to future collaboration.

Buyer presentations
It offered a stage for global buyers to communicate
their sourcing requirements. Participants were able toreview their international expansion strategies andassociated business opportunities with experts fromAfrica, Australia, the Middle East and Russia.

AMS Live SpaceThe space was equipped with highspeed internet, conference facilities andsound proof cubical for participants toengage in meetings smoothly.

Exhibitor: Mr GaoWen Li, Marketing Product Manager,
Qingdao Copton Technology Co Ltd (China)“This is the first time that we have taken advantage of theshow’s matchmaking activities. Through this value-added
service, we have been able to access numerous high-quality
buyers. It is very efficient and has saved me a lot of time in
my pre-show planning and onsite meetings. I would say it
is a win-win for both suppliers and buyers.”

High praise from across theautomotive ecosystem
84%
84%

were satisfied with their visit to the show

achieved their visiting objectives
Visitor's nature of business

Chinese visitors by geographical location
EDF GA

A 52% Eastern China
B 17% Southern China

HF G
A 35% Dealer, agent,E			distributor,A			 wholesaler

C 15% Northern China
CB

B 23% Service provider

D 7%

Central China

E 4%Southwest China

D 12% Manufacturer

F 3%

Northeast China

E 9%Car makerG 2%

Northwest China

F 4%

Private & official fleet

C
G 2%						BResearch institution /university /polytechnic

D

C 14% Retailer

H 1%			Trade association /government agency

Exhibitor: Mr Renhai Jiang, CEO, Zhejiang Fast Accurate Car Service Network Technology Co Ltd (China)"Our company is currently focusing on the domestic market. During the show, we have received manyenquiries and connected with plenty potential customers. I have noticed the quality of visitors has
improved, with many having clear sourcing objectives during our conversations.”
Buyer: Mr Qiang Chen, Founder / Chairman, Zhejiang Hydrogen Valley New Energy Vehicle Co Ltd (China)"I am impressed by the strong turnout of participating companies amidst the pandemic. To embrace the rise of
new energy vehicles and tomorrow’s service and mobility, the show has become an important destination for
networking and exploring new technologies and achievements that are setting out development trends for theindustry to follow.”An inclusive onsite-to-online
fringe programme
6249

fringe events

hybrid programme broadcast on AMS Live

Conference highlights
Automotive Aftermarket Summit 2020

China International Tyre Industry Conference 2020

The summit delved into the current situationof the global automotive aftermarket and how
to build an efficient value chain. An expert
panel of onsite and remote speakers
discussed the impact of COVID-19 in theaftermarket.

The event analysed developments in the global
tyre market, policies, exports in the postpandemic era and future prospects in 2021.

AIAG Auto Parts Purchasing Leadershipand Suppliers Summit 2020
The conference provided actionable
processes and tools to address emerging
challenges in the automotive supply chaincaused by disruptions from the pandemic.
China Automobile Dealers Used Car
Industry Development Forum 2020
Players examined policies, developments andopportunities for the used-car market.

International Summit of Connected-Vehicle
Policies and Regulations 2020
The summit focused on development andcommercialisation trends in China's connectedvehicles industry. It also explored many of thelatest policies and regulations in thetransformational market.
Tomorrow’s Service & Mobility Summit 2020
In-depth discussions focused on future travel
and how traditional automobile manufacturers
are embracing AI, car connectivity, and humanto-vehicle interaction using 5G.

Media coverage
The fair takes advantage of its global network in themass media, trade and online news journals
Argentina• Grupo Faros

Australia• BodyShop NewsBrazil• Mercado Automotivo

China• 315che.com• 360CHE.com• 86wheel.com• Acqiche• ASWORLD• Auto Business• Auto Driving & Service• Auto Electric Parts• Auto Equipment• Auto Maintenance & Repair• Auto Manufacturing Engineer• Auto Mintenance• Auto Parts• Auto Parts Commercial Express• Auto Review• Auto Sports• Auto.iecity.com• Auto.ifeng.com• Auto.qq.com• Auto.sina.com.cn• Auto.sohu.com• Autochina360.com• Autochinazh.com• AUTOHOME Inc• Autoknow• Automobile & Parts• Automobile Technology• Beijing Auto News• Beijing Communication Radio• Beijing Evening News• Bent.com.cn• BITAUTO• Carnets.cn• Changchun Daily• Chebailian• Chebrake.com• Chehoumofang Channel• Cheychez• Chief Mintenance• China Automobile and Apare Parts
Purchase Guide• China Automotive News
• China International ConferenceExhibition• China Media Group• China Trade News
• Chinaautosupplier• ChinaRTA.com• China's Foreign Trade• Chongqing Radio and Television
Station• City TV• CNS Shanghai Branch• Commercial Vehicle• Design and Manufacture ofDiesel Engine• DIYIQICHEJITUANBAO*Countries and regions• Dongchediapp.com• Eastday.com• Economic Daily• Eefocus• Eeworld• Gasgoo• German Chamber Ticker• Global Times• Greenjn• Guangdong Radio and Televisionstation• Guangzhou Daily• Hc360.com• Huaxi City News
• Huzhou Communication Radio(FM98.5)• Industrysourcing.cn• International Business Daily• Jinhua Communication Radio(FM94.2)• Jx.cn• Labour-daily• Ldrubber.com• Lubricant Guidebook• Lubricant Information• Lubricant Market• Modern Automobile Industry• Modiauto.com.cn• Ofweek• Pcauto.com.cn• Qctester• Qctms.cn• Qilu Evening News• Rubber Vision• ShanDong radio and TV station• Shanghai Auto News
• Shanghai Media Group• Shanghai Media Group-channelmax• Shanghai Morning Post
• Shanghai Online Information
Network• Shanghai Science and Technology• Shanghai Traffic Radio (FM105.7)• SICHUAN NATIONAL RADIO• Taizhou Communication Radio• The Paper• The People's Daily• The Rubber & The Tires• The Travel Channel• Tire Industry• Tire World• Toman-Micro Electronics• TUC• Vogel Industry Media• World Vision• autopeitao.com• rubb.cn• sinolub.com• Xcar• Xinhua News Agency(Shanghai Branch)• YIMA• YP361.com• Zhejiang Radio and Television
StationEgypt• Automobile Magazine• Spark Consultancy

France• Après-Vente Auto

Germany• Arrive• AutohausIndia• 10 Times• Auto Motor World• MotorIndia

Italy• Area di Servizio• Notiziario Motoristico

Korea• Automotive Electronics Magazine• Car&Tech• CARPOS• Global AutoNews

Malaysia• Asian Buses and Asian Trucker• TopGear Malaysia• Truck & Bus• The Tyreman Magazine

Mexico• Motor a Diesel• PORTAL AUTOMOTRIZ

Poland• Nowoczesny Warsztat

Russia• Automotive Parts and Prices

South Africa• Automotive Business ReviewSpain• Posventa.infoTaiwan• Asia Pacifc Trade News• Benchmark Media Int'l Corp
• CENS• Taiwan Automotive Insider

Thailand• Thai Automotive Industry
AssociationTurkey• Auto Sub Industry• Vehicle Interior And Exterior Parts• Vehicle Seat WorldThe UK• Just AutoThe US• Aftermarket Business World• Aftermarket Intel• Aftermarket International• Automotive Industries

Organisers

Messe Frankfurt (Shanghai) Co Ltd
SINOMACHINT - China National Machinery Industry International Co Ltd

Associate supporters

China Chamber of Commerce for Import & Export of Machinery & Electronic Products
China Ocean Aviation Group Incorporation

Local supporters• Anhui Association of Automobile Trades• Cixi Auto & Motor Parts Industry Association• Auto & Motor Parts Chamber of Commerce of National
Federation of Industry and Commerce• Commercial Vehicle Branch of China Association of Automotive
Manufacturers Aftermarket Committee• Beijing Association of Automobile Manufacturers• Committee for Vehicle Use Motor & Electrical Appliances of CAAM

• Beijing Automotive Maintenance and Repair Trade Association• Guangzhou Motor Vehicle Repairing Association• China Aluminium Wheel Quality Association• Hebei Auto Maintenance Equipment Industry Association• China Auto Maintenance Equipment Industry Association• Hebei Auto Parts Industry Association• China Automotive Maintenance and Repair Trade Association• HKAPIA − Hong Kong Auto Parts Industry Association• China Council for the Promotion of International Trade, Ningbo
Sub-Council• Related Industry Branch of China Association of Automobile
Manufacturers• China Council for the Promotion of International Trade,
Shandong Sub-Council• Ruian Automobile Motorcycle Parts Industry Association• China Council for the Promotion of International Trade,
Shanghai Pudong Sub-Council• China Council for the Promotion of International Trade, Taizhou
Branch• China Council for the Promotion of International Trade,
Zhenjiang Branch• Circulation Industry Promotion Center of Ministry of Commerce,People's Republic of China• Shanghai Federation of Industry and Commerce of Auto Maintenanceand Repair Equipment Chamber of Commerce (SAMRC)• Shanghai Automobile Maintenance & Repair Trade Association• Shanghai Automotive Parts Industry Association• Trade Development Bureau of Ministry of Commerce, People'sRepublic of China• Yingkou Auto Maintenance Equipment Industry Association• Yuhuan Automobile & Motorcycle Fittings Association• Zhejiang Association of Automobile Manufacturers

International supporters
AAAA −

Australian Automotive Aftermarket Association

MARii −

Malaysia Automotive, Robotics & IoT Institute

AASA −Automotive Aftermarket Suppliers Association (USA)

MEMA −

Motor & Equipment Manufacturers Association (USA)ASA −Federal Association of Manufacturers and Importersof Automobile Service Equipment (Germany)

MERA –The Association for Sustainable Manufacturing (USA)

NAPAC –

Nippon Auto Parts Aftermarket Committee (Japan)

German Federal Association for eMobility

OAC −Overseas Automotive Council (USA)EEC-EG – The Engineering Export Council of Egypt (Egypt)

OIB −Uludag Automotive Industry Exporters Union (Turkey)

EGEA −SERNAUTO − Spanish Association of Automotive Suppliers

BEM −European Garage Equipment Association (Belgium)

HDMA − Heavy Duty Manufacturers Alliance (USA)JAPIA −Japan Auto Parts Industries Association

Next edition

Date:

SMMT −The Society of Motor Manufacturers and Traders (UK)

24 – 27 November 2021

Venue: National Exhibition and Convention Center (Shanghai), China
www.automechanika-shanghai.com

Enquires
Messe Frankfurt (HK) Ltd
Tel: +852 2802 7728
auto@hongkong.messefrankfurt.com

Subject to change, as of February 2021

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