Issue # 32
May 2016

Voice of Thai consumers from INTAGE (Thailand) Co., Ltd.

is INTAGE Thailand’s regular publishing to our valued clients to inspire them with insightful
information about the current issues or topics of interest in the market place.

Smart User with Smart(er) Phone

The growth rate of smart phone users continuously
rises annually and the number of smart phone users is
expected to reach 4.5 billion by 2018.

Source: http://www.manager.co.th/iBizChannel/ViewNews.aspx

How well do you know your smart phone?
The major problems people always complain about their favorite smart phones are the fast draining
battery, quickly filled up memory, frequently getting unresponsive and very short-life. These problems
could be insignificant if we knew our smart phones better.

Quickly filledup memory
43%

Short productlifetime
20%

Fast draining
75%

Frequently getting
unresponsive
35%

Source: Self-completed online interview among 200 smart phone users
in Bangkok by INTAGE Thailand’s online panel

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Copyright 2016. INTAGE (Thailand) Co., Ltd.

● The mobile phone signal and the battery

When you’re in the low signal or no signal area, your smart phone is stillconsuming the battery energy in the process of finding the network signal
which will make the smart phone’s battery drain pretty fast and you might noteven realize this.

● The quickly filled up internal memory space

The storage space of a smart phone is considered small when comparedto that of the laptop or PC. Using extended memory card or an online
storage space service like Cloud Storage will help solve this problem.

● The problem of getting freeze

The heavy usages may cause the freezing problems due to the fact that a smart
phone operates on the same basic principles as in a laptop or PC. Shutting it
down and rebooting it to give the device a short break will help.

Don’t ditch the old phone after buying a new one!
Smart phone manufacturers frequently launch new models which tempt consumers to buy the newones. From the recent study, most consumers change their smart phones every 2 or 3 years and 15%
of male consumers will change to the new models every year.

Will change whenit’s broken only
9%

More than 5 years

4-5 years

2-3 years

Every year

4%

8%

67%

13%

Source: Self-completed online interview among 200 smart phone users in Bangkok by INTAGE Thailand’s online panel

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Copyright 2016. INTAGE (Thailand) Co., Ltd.

However, the outdated smart phone still has many features we can use as follows,● GPS Tracker: prevent your car from being stolen

GPS Tracker is the device that can receive thesignal from a satellite and notify the user of thegeographic coordinate, the present location. If
your smart phone is not that old, it would have
the GPS chip or satellite signal receiver chip thatworks pretty fast and precisely.
For Android users, you have to install the GPS
Tracker application. If you’re an old iPhone
user, it will be easier. All you have to do isturning on the feature “Find My Phone”. Then,
you can use your smart phone as a GPS Tracker
device to keep tracking and telling you its
location.

● Online Radio

Most of the outdated smart phones don’t
have the FM radio feature. But we canconnect it to wi-fi or internet to listen tothe online radio station by installing ourfavorite online radio applications or wecan add the mp3 music files into it. When
we want to listen to the songs, we justconnect that old phone to the mini
external speakers. Then, we can sit backand enjoy our songs without wasting ournew phone’s battery.

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Copyright 2016. INTAGE (Thailand) Co., Ltd.

● The exercise and calorie burning tracker

If you have an old smart phone, you can use itthat way. For Android OS, you just download
and install the application “Google Fit” which willchange your old phone to the exercise tracker
and you can also use it as a personal music
player while you’re working out. Now you cankeep your new phone safe as you don’t have torisk it with being dropped to the ground or
being soaked with sweat while you carry it
along with your exercise routine.

Recently, we tend to change our smart phones more often. Therefore, the usage allocations between
the old and the new ones will allow you to make the most of them, and become a real smart user.

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Source of Image:freepik.com, shutterstock.com, all-free-download.com, pixabay.com, awoo08.wordpress.com, 123rf.com, phonearena.com

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Copyright 2016. INTAGE (Thailand) Co., Ltd.