Personal Data Protection Policy
Last updated in december 2020

This Personal Data Protection Policy (hereinafter the “Privacy Policy”) is intended to provide visitorsand users (“You”) of the www.lvmhprize.com website (hereinafter collectively the “Website”) withinformation relating to how LVMH Moët Hennessy-Louis Vuitton SE, a European company established
22 avenue Montaigne, 75008 PARIS, France, registered with the Trade and Companies Register ofParis under number 775 670 417 (hereinafter “LVMH” or “We/Us”) processes your personal data
(hereinafter the “Personal Data” or “Data”) and about your rights in this respect.
The Website is used by LVMH for the organization of contests, the “LVMH Prize for Young Fashion
Designer” and the “LVMH Prize for Graduates” (individually a “Prize” and jointly the “Prizes”), whose
purpose it is to promote the young creation in fashion. The rules (the “General Terms and Conditions”)
governing the Prizes are accessible on the Website.
LVMH places the highest priority and takes the utmost care to protect your Personal Data.
Note: LVMH may amend the terms of this Privacy Policy, in particular if a new processing of Personal
Data is carried out. Please check this page regularly to ensure that You agree with any changes. You
will be notified of these modifications, either through a special note on our Website or through anotification by email.
1. What is a “personal data”?
Personal Data refers to any information or pieces of information that could identify You either directly(e.g. your name, surname, email, home address, etc.) or indirectly (e.g. through pseudonymized data,such as a unique ID number, etc.). It may also include unique identifiers like your computer’s IP address.
2. Who are the data controllers responsible of the protection of your Personal Data?
A data controller is an entity that determines the purposes and means of the processing of your Personal
Data and is responsible to You for compliance with data protection regulations.
As regards the Website management and Prizes management, LVMH acts as data controller.
LVMH has appointed a Data Protection Officer (DPO) who will be your designated contact person andmay be reached:●●by using the following contact form: dpo.holding@lvmh.fr;
by mail at the following address: LVMH Data Protection Officer, 24-32 rue Jean Goujon, 75008
Paris, France.

3. Why and how do We use the Personal Data that We collect?
3.1 How do We collect your Personal Data?
We collect your Personal Data as follows:●

directly from You when You use our Website and apply to the Prizes (completion of the formon the Website, provision of Your artbook, etc.);●

automatically when You access or use the Website (technical details, IP address, browsing
information, etc.).

3.2 What Data do We collect?

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LVMH collects several types of Personal Data about You:
Personal Data that We collect directly from You
We collect Personal Data that You provide directly when You use our Website and apply to thePrizes.
The categories of Personal Data that We collect include:●●For the LVMH Prize for Young Fashion Designer: your first and last names, nationality,country, email address, professional and personal postal address, phone number, your date ofbirth and place of birth, employment & professional activity data (CV and awards), financial(financial aid or prizes), website/Instagram or social media account, press article and images orvideos, name/phone number/mail of the press agent;
For the LVMH Prize for Graduates: your first and last names, email address, postal address,
phone number, your date of birth and place of birth, nationality, education cursus and school,
images or videos of collections, website/Instagram or social media account.

Personal Data that We collect automatically
We automatically collect certain Data about You when You access or use the Website, specifically:●Technical information: We collect information about the device that You use to login, as well as
your use of the Website (e.g., operating system, type of browser used, whether a proxy is used,location of the device inferred from your IP address that identifies your computer, access time,
accessed pages and the link that enabled You to access our Website),

The Personal Data, which are essential for LVMH to satisfy the purposes described above, shall bepointed out on the Website’s various pages. If you do not fill out these mandatory fields, you may not beable to join the Prizes or to take advantage of any prize assignment or potential business opportunities.
3.3 On what legal grounds and for which purposes do We use the Data that We collect?
In accordance with current personal data protection regulations, We only collect Personal Data when
We have a legal basis to do so.
Personal Data is collected either:
(i)
(ii)
(iii)

based on your consent,in our legitimate interest, orto meet our legal obligations.

(i)

We collect Personal Data based on your consent, for the following purposes:● to manage your requests: We use your Data to send You the information You
request;● to manage your application to the Prizes: reviewing and managing yoursubscription to, and participation in, the Prizes as Candidates, granting the award
and, where applicable, inviting you to a ceremony event;● to promote the Prizes;● to produce internal and/or institutional LVMH communication materials andevents, as per the General Terms and Conditions of the Prizes.

(ii)

We collect Personal Data based on our legitimate interest, for the following purposes:● to defend our interests in the event of a dispute or court action,● to manage cybersecurity of the Website,● to prevent fraudulent acts in order to ensure the security of our assets andcontents.

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(iii)

We may also store your Personal Data when the law requires Us to do so or to defend
our legal rights.

3.4 Who has access to your Data?
3.4.1 Accessibility within LVMH
Your Data is processed by LVMH for the purposes described above and are only accessible to LVMH
personnel who need to know it to perform their duties.
In this respect, your Personal Data is processed by the following departments of LVMH:●LVMH’s Institutional Communications Department, as regards communication around thePrizes;●Fashion Group Department, as regards of promoting the Prizes;●

LVMH’s Mecenat Department as regards the Prizes organization;●

Other LVMH Departments’ members composing the Final Jury.

3.4.2 Accessibility by third parties
Certain third parties may have access to your Data, specifically:
(i)
(ii)
(iii)
(iv)

our subcontractors and service providers acting for technical and logistical reasons(Website hosting, security and maintenance providers, etc.);other LVMH Group affiliates for managing the Prizes applications purposes: when you
apply to the Prizes, Jury can be composed of LVMH Group affiliates;third-parties, coming from the fashion field composing the Committee of Experts or theScoot Committee;
any authority, court or other third party when disclosure is required by law, regulations
or a judicial decision, or if such disclosure is necessary to protect and defend our rights.

3.5 Is any Personal Data transferred outside of the European Economic Area?
Your Data is processed in France by LVMH.
Your Personal Data may be transferred outside the EEA to LVMH’s Affiliates based on Your consent inorder to manage the Prizes applications.
3.6 How long do We store your Data?
The Personal Data collected and processed by LVMH relating to (i) all Candidates other than theWinners (as this term is defined in the General Terms and Condition of the Prizes) will be retained forthe term of the Prizes; and (ii) the Winners Personal Data will be retained for a period of
three (3 )year after the Prizes or for the whole duration of the potential business relationship between LVMH andthe Winners.
However, if Personal Data establish proof of a right or contract, or if it is being stored to meet a legal
requirement, or if a judicial authority has required that it be stored, these Personal Data shall be stored
for the time set forth in the current applicable legal and regulatory provisions, knowing that this period
may, in such case, be longer than three (3) years.
After the expiry of the abovementioned timescales, LVMH may get in touch with you to find out whether
you wish LVMH to keep your Personal Data for the purpose of sending you the newsletter on the neweditions of the Prizes and on LVMH. If no express and positive reply is received from you within three(3) days, your Personal Data will be deleted. Your Personal Data will be destroyed within a maximum
period of seven (7) days following your most recent request in this regard, subject, as applicable, to theprovisions of the General Terms and Conditions of the Prizes concerning the assignment of your rights3

over your image. Notwithstanding the foregoing, LVMH shall not be required to record or store yourPersonal Data, even if you agreed to such use.
4. What are your rights in relation to your Data?
4.1 Access, rectification and portability
In accordance with current regulations, You have the right to access your Data. You may also request
correction of Your Personal Data should they be inaccurate. Depending on the purpose of processing,
You also have the right to have incomplete Personal Data completed.
To respond to your request, We may ask You to provide Us with a proof of your identity. We may alsoneed to ask You for additional information or supporting documents. We will make every effort to respondto your request as soon as possible.
You may, to the extent provided for by law, exercise your right to Data portability which allows You toretrieve, in an interoperable format, the Personal Data that You provided to Us.
4.2 Right to erasure of your Data and to limitation of the processing of your Data
You may request erasure of your Personal Data if:-You believe that our processing of your Personal Data is no longer needed for the purposes
described in this Privacy Policy,
You believe that the processing is unlawful or You contest the accuracy of the Data We process
about You,
You withdrew your consent to the processing of your Data.

Alternatively, to the extent provided for by law, You may request limitation of the processing of yourData.
Please note that despite the exercise of your right to erasure or processing limitation, We will store someof Your Personal Data when the law requires Us to do so, or to exercise or defend our rights.
4.3 Right to establish instructions for the management of your Personal Data after your death
For France and when mandatory local provisions so provide, You may determine how You want Us tohandle your Personal Data upon your death.
4.4 Procedure to exercise your Data protection rights
You may exercise your rights in relation to your Data:●by mail at the following address: lvmhprize@lvmh.fr

When the processing of your Data is based on your consent (e.g., subscription to the newsletter), You
may withdraw your consent at any time without justification. This right can be exercised by changing
your options regarding subscriptions to our newsletters by clicking on the hyperlink provided for thispurpose in each email We send You.
5. How is your Personal Data secured?
LVMH uses technical and organizational measures that comply with French and EU legal and regulatoryrequirements, to keep your Data secure and confidential.
Under written agreements, LVMH requires its service providers and processors to provide safeguards
and implement sufficient security measures to protect the Personal Data they have agreed to process,in accordance with applicable requirements under personal data protection laws.

4However, LVMH does not control all risks related to the operation of the Internet and draws your attention
to the inherent risks of using any website.
6. Third party websites
There may be links to third-party websites (such as LVMH Group affiliates’ websites) that We do notcontrol, and which are governed by their own confidentiality and personal data protection policies. ThisPrivacy Policy does not apply to third-party websites. Please review the confidentiality and personal dataprotection policies of the third-party websites that You visit to understand how they process your Data.
LVMH shall not be liable for any use of your Data by any third parties.
7. How can You contact Us if You have queries or complaints?
For any questions concerning this Privacy Policy or for any queries or complaints regarding yourPersonal Data, You may contact Us:●●by using the following contact form: dpo.holding@lvmh.fr;
by mail at the following address: LVMH Data Protection Officer, 24-32 rue Jean Goujon, 75008
Paris, France.

If You have a complaint about the way We process your Data, You also have the right to contact theCommission Nationale de l’Informatique et des Libertés (French data protection authority, CNIL), 3
Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07, Tel: 01 53 73 22 22, www.cnil.fr.

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