Shanghai international trade fair for automotive parts,equipment and service suppliers

Leveraging dual circulation in theautomotive ecosystem

24 – 27.11.2021

National Exhibition and Convention Center(Shanghai), China

Why exhibit atAutomechanika Shanghai?
Boost your presence in China’s thriving automotive market
China stands as the world’s largest automotive market and has recovered rapidly in the global ecosystem.
This year, the country expects to sell over 26 million vehicles1, which will increase to 30 million units by 20252.
By this time, revenue from China’s auto repair sector will touch RMB 1.7 trillion, almost twice the size offigures from 20153. At the same time, the new energy vehicle market is already raising synergy within theDual Circulation policy as it fosters collaboration and integration between the automotive industry,energy sector, transportation and fields of information technology. This is sending positive signals
about China’s capabilities and future prospects in the automotive supply chain across the world.

Reap the benefits of Automechanika Shanghai’s
global networks
Automechanika Shanghai originates from Messe Frankfurt’s globally-recognised
brand in the Mobility & Logistics sector. The annual event has evolved through17 years of experience, network growth and resource building. Players canChina's auto market
benefit from the highly professional and widely acclaimed platformthat offers effective channels for marketing, trade, networking andat a glance (2020) 1, 4, 5
information exchange in the domestic and international
automotive industry.

Draw upon market trends in yourbusiness plan
The show’s resources make it an ideal and reliable
stage for players to gather information andstrategically plan their next business move.
Attendees can benchmark their goals andobjectives against the latest businessmodels and trends, as well as explore
and collaborate with pioneering
companies presenting
innovative products andservices across theNew energy vehicles*
entire supply chain.
sold↑68%

Social buzz
“Congratulations on holding such a large event in these trying
times! Many thanks to all the team who made this possible.”
Mr Michel A Malik, CEO and Group Publisher at BodyShop
News International Pty Ltd

VehiclesOnline users review the show
4.5 out of 5 stars.
Data from 10Times

produced 25.225 million
sold 25.311 million
Car ownership reaches

280

million units

Export value of auto parts*
12.2% 22.7% 31.3%
Aug Sep
Oct

produced↑48%“Thank you for the opportunity to exchange together with other industry leaders
about the epidemic's impact on the automotive aftermarket in different regions andidentify New Trends, New Challenges, and New Opportunities.”
Mr Christian Küchlin, Director and General Manager, Aftermarket Asia / Pacific, MAHLE“A great Automotive Aftermarket Summit organised during
Automechanika Shanghai in a pandemic year!”
Mr Ricky Wang, Vice Chairman, AASA China Aftermarket Forum (CAF)“Automechanika Shanghai 2020 was a great success for us,presenting our supply chain services for the automotive industry.”
Extracted from UPPro Ltd*Compared to same period in 2019

“The show’s hybrid events can be successful in the new normal.”
Sources:
1. Automotive Industry Operational Report 2020, January 2021, China Association of Automobile Manufacturers (CAAM),
https://qr.messefrankfurt.com/Kr5k, Retrieved March 2021.
2. China's car sales will reach 30 million by 2025, January 2021, Sina Finance, https://qr.messefrankfurt.com/e6QW, Retrieved March 2021.
3. The aftermarket welcomes new change as China's car ownership is expected to surpass the U.S. in 2021, February 2021, caijing.com.cn,
https://qr.messefrankfurt.com/Fs82, Retrieved March 2021.
4. New energy industry becomes crucial to the structural revolution on the supply-side mechanism, which is important to the success of theDual Circulation Economic Strategy, October 2020, Sohu, https://qr.messefrankfurt.com/q2XF, Retrieved March 2021.
5. China automobile sales volumes rank number 1 for a consecutive 12-year, January 2021, People's Daily Overseas Edition,
https://qr.messefrankfurt.com/Jb9c, Retrieved March 2021.

Extracted from Motorindia“Thanks for all the support given! We will deliver a bettershow in 2021 for every automotive professional!”
Automechanika Shanghai organisers

Leveraging dual circulationin the automotive ecosystem
In May 2020, the Chinese Government introduced its new ‘Dual Circulation’ policy as a progression of
its economic strategy. It refers to the synergy of the inner (domestic) and outer (international) markets,with an increased emphasis on the country’s own domestic trade opportunities.
This forward-thinking scheme will elevate the auto industry’s overall supply chains, promote
innovation and industrial transformation, connectivity and digitalisation, in addition to creatingroutes for future development and green protection.

How Automechanika Shanghai plays a part
Automechanika Shanghai will highlight how industry players can benefit from thepolicy. Technological exchange, education, and promoting domestic and overseas
communication are set to expose opportunities for smart transformation,
digitalisation and green development across the supply chain.

Driving innovation through technological exchange• The show is a vital platform for industry-academia-research collaboration. Research institutions and leading
companies showcase and launch the latest achievements. Many participants from local industry clusters andkey automotive parts manufacturing cities will attend.
• Growing scope of green and environmental protection, new energy, connected mobility, autonomous driving andsmart transportation in OE and aftermarket sectors. Overseas players will introduce their experiences to thedomestic market.
• The new Auto Tech Club is set to attract more decision-makers from research and development, as well as
technical engineers from carmakers and parts manufacturers.

Gateways to knowledge creation

Smarttransformation• The show will address the fast-changing landscape of services in the automotive ecosystem. Exhibits andconcurrent events shall delve into rising areas of capital management, technology, talent acquisition andstrategic positioning, along with consultancy, training and more.
• The fair will spotlight new business models created in response to the latest digital trends and the ever-advancing
supply chain.
• Over 65 onsite forums, sharing sessions, training activities, pre-show webinars and roadshow events are expected
to deepen the awareness and understanding of core technologies, policies and operating strategies.

GrDomestic and overseas cooperation

een

Digita ationlis• A vast network of resources establishes far-reaching communication channels, helping companies expand theirmarkets domestically and internationally. Under the backdrop of Dual Circulation, the fair's online platform,
AMS Live, and business matching services create meaningful opportunities forbusiness exchange and deliver efficient sourcing experiences between
suppliers and buyers.

Reach beyond your booth:Maximise your brand exposure with a series of fringe events
Effective brand promotion should not be limited to your booth. Exhibitors can engage in online and onsite
events to share opinions about the latest market trends and gain wider brand exposure simultaneously. A
number of events during the show will be broadcast on AMS Live so that domestic and overseas audiences
who were unable to physically attend can still participate.

Key speakers from renowned brands (2020)

Fringe events spotlight digitalisation”As a speaker in a fringe event, I found that Automechanika Shanghai is a must-attend communication platform thatcan nurture development and collaboration. The pandemic has rapidly altered the macro business environment,
leading to structural changes within the automotive industry. We should, therefore, consider the end user’s
perspective to encourage digitalisation to stimulate effective market change.”
Exhibitor: Mr Victor Zhang, Category Management and Marketing Director, Carzone#ams-live bridges onsite and remote participants
578,000 page views from 150 countries and regions (2020)

Must-attend events in 2021• Automotive Aftermarket Summit• Tomorrow’s Service & Mobility Summit• China International Tyre Industry Conference• China Automobile Dealers Used Car Industry Development Forum• Automobile Repair and Maintenance Industry Transformation Summit• Tomorrow’s Service & Mobility – New Product Presentation• Connected Vehicle Policy and Regulations International Summit
Interested in becoming a speaker or sponsoring a fringe event?
Contact kate.wang@china.messefrankfurt.com to find out more.

”The show is a fantastic opportunity to come together andreveal our new inventions. I was particularly pleased to takeadvantage of AMS Live as a means to showcase our new
technologies to people who were unable to physicallyattend the show.”
Exhibitor: Mr Ingemar Eriksson, General Manager,
Global Head of Supply Chain,
CabinAir Tech (Shenzhen) Co Ltd

Business matching prompts
collaboration and recovery
652 pre-arranged onsite-to-online meetings
across 34 countries and regions (2020)”This is the first time that we used the show’s matchmaking activities. Through this value-added service, we wereable to access numerous high-quality buyers. It was very efficient and saved a lot of time in my pre-show planningand onsite meetings.”
Exhibitor: Mr GaoWen Li, Marketing Product Manager, Qingdao Copton Technology Co Ltd

Learn more about AMS Live:2021 hall plan

Tomorrow’s Service & Mobility

Accessories

The new Four Modernisations has fuelled the implementation of connected mobility in China. It has
become a catalyst for the production and sales of new energy vehicles, together with thedevelopment of new infrastructure. Research institutions, carmakers, start-ups and leading
companies in connected mobility will introduce charging facilities, hydrogen fuel technology, smart
motorway systems and cloud-based human-vehicle-road networks.

Favourable policies and an extensive domestic
consumer market stimulate the need for lubricants,
automotive electronics, interior and exterior design,and customising products. The sectors continue
to reflect the market's potential, as well as
automotive lifestyle through product displays forhigh-performance modification and personalisation.

Parts & Components

NH2.2

Electronics & Connectivity
International brands and a collectionof companies from major domestic
manufacturing bases will demonstrate
higher levels of digitalisation in their productinnovation seen through product launches,
project presentations and other activities.
There will be more emphasis on collaboration,technology sharing, and research andproduction capabilities in core parts of China.

Diagnostics & Repair / Body & Paint
More smart and eco-friendly products for repair andmaintenance will include tools and software fordiagnostics, in addition to environmentally-sustainable
sprays, to name a few. The sector
sets to feature a scenario-orientated andinteractive space that highlights maintenancefor new energy and commercial vehicles.

Three specialised zones

3

2.1

4.1

1.2

Tyres & Wheels

1.1
Hong ArenaNational
Convention Center(Shanghai)

8.1
7.1

5.2

6.2

South S

Customising

The sector will display the latest trends in raw
material, design, and electrification and smart
development of manufacturing. A collection ofglobal visitor resources and concurrent events will
focus on collaborative opportunities in the supply
chain, industrial policies, trade environments andmarketing strategies.

8.2
7.2

quare

Remanufacturing (Hall 8.1)
Learn more:

Auto Manufacturing (Hall 7.2)
Services & Supply Chain (Hall 7.2)

*This venue plan is for reference only

Subject to change, as of March 2021

280,000 sqm l 13 halls

Three specialised zones
pinpoint trends
Services & Supply Chain

A congregation of global
expertise
Key players*

Digitalisation has changed consumer behaviour, stimulated the integration of supply chains and sales
channels, and contributed to the development of internet-based business models. These continue toenhance the overall operational efficiency of services and chain stores. The zone is a one-stop
destination for players in the automotive aftermarket. It will host chain stores and e-commerce providers
in insurance, used-cars services, data management and consultancy.

Remanufacturing
An objective from China’s 14th Five-Year Plan aims to accelerate green development and reduce carbon
emissions. The zone will feature exhibitors from technology research and development, testing, oldparts supply and distribution. It will further develop the resource exchange between overseas and local
remanufacturing institutes through technological displays and information sharing.

Auto Manufacturing
The zone rings in the intelligent automotive manufacturing era by demonstrating the use of big data toconnect the upstream and downstream supply chain in vehicles and parts engineering. Equipment
manufacturers will present a variety of products and effective technical solutions.

*Partial list from 2020

2020 show review

3,845
79,863

exhibitors from 29 countries and regions

Global visitor resources
Chinese visitors by geographical origin
F GE
D

onsite visitors from 53 countriesand regions

578,000

AC

page views on AMS Live from150 countries and regions

62

A 52%

Eastern China

B 17%Southern China

C 15%

Northern China

D 7%

Central China

E4%Southwest China

F3%

Northeast China

G 2%

Northwest China

B

fringe programme events

Key visitors from previous editions
Alibaba, Amazon Services Europe, Ane, Anji Logistics,
BAIC Group, Beijing Public Transport Corporation, BMW,Burson Auto Parts, BYD, CATARC, FIAT, FAWVOLKSWAGEN, Ford, General Motors, Great Wall Motor,HNA, Honda, HYUNDAI-HMTC, Inter Cars SA, ISUZU,JAGUAR, JCBL, Jilin City Public Transport, Kärcher, Kyoto
Japan Tire, Land Rover, LG Electronics, Mercedes-Benz,Navistar, New Zealand Zero Emission Vehicle, NISSAN,NRI, Olsa Parts Srl, PACCAR, Philips, Polcar Pph,PT Indomobil Sukses Internasional Tbk, SAIC Volkswagen,Sealey Tools, Shanghai Jiushi, Shanghui Haiju (Beijing)Investment Holding Co Ltd, Siemens, SMTRC,TOYOTA and TVH Parts NV.

Robust visitor resources indifferent sectors
The show cooperates with organisations, overseas
supporters, government institutions, media andassociations to boost cross-sector collaboration.
Together, they invite visitors from all streamsof the automotive supply chain.
The Premium Buyers Club and Auto Tech Club
also attracts high-quality buyers that participate
in business matching activities.

Overseas visitors by geographical origin
G HFEADC

A 40%

Asia

B 27%

EuropeC 9%

The Middle East

D 8%South America

E6%

AfricaF5%

North America

G 3%

Oceania

H 2%

Central America

B
Visitor's nature of business
F GH

A 35%
E			A
B 23%
DService provider

C 14%

Retailer

D 12%

Manufacturer

E9%

Car maker

F4%

Private & official fleet

G 2%			
CH 1%			B

89%72%

Dealer, agent,distributor, wholesaler

Research institution /university / polytechnic
Trade association /government agencyof buyers have full or partial purchase decisionof buyers are from top management*Automechanika Shanghai survey results from 2020

DateSubject to change, as of March 2021

See you soon!
24 – 27 November 2021

Opening hours
Stand rental prices*

09:00 – 17:00 (24 – 26 November)
09:00 – 15:00 (27 November)Zone A
Standard package (min 12 sqm)
Raw space (min 36 sqm)

RMB 2,700 / sqm
RMB 2,400 / sqm

Zone B
Standard package (min 12 sqm)
Raw space (min 36 sqm)

RMB 2,000 / sqm
RMB 1,700 / sqm

Diagnostics & Repair / Body & Paint^Standard package (min 12 sqm)
Raw space (min 36 sqm)

RMB 1,400 / sqm
RMB 1,100 / sqm

Accessories / Customising^Standard package (min 12 sqm)
Raw space (min 36 sqm)

RMB 1,400 / sqm
RMB 1,100 / sqm* A media package fee of RMB 1,500 is compulsory for all exhibitors.
^ Product hallInterested in becoming an exhibitor?
Contact our sales representative atGloria.ng@hongkong.messefrankfurt.com or +852 2238 9971
WhatsAppContact
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
 +852 2802 7728
auto@hongkong.messefrankfurt.com

Stay tuned with us

www.automechanika-shanghai.com