April 1, 2021

Aiming for a sustainable construction industry.

ASANUMA CORPORATION aims to create aGood Circulation for Humans and the Earth.

Started "GOOD CYCLE PROJECT" on April 1.
Started crowdfunding for products that use up-cycle construction materials
Formal Site https://www. goodcycle.pro/On April 1st, 2021, ASANUMA CORPORATION launched a recycling-oriented project called the"GOOD CYCLE PROJECT" under the theme of "Good Circulation for Humans and the Earth."
The major challenge in modern society is how to reduce environmental impact and conductsustainable business. In addition to our efforts toward SDGs, we are entering an era in which
we must redesign our Management Policy and business fundamentally, without being bound byconventional wisdom. Since its establishment in 1892, ASANUMA CORPORATION, which isengaged in the general construction industry, has sincerely accepted its responsibility for theenvironment in its construction business, and launched "ReQuality", a renewal business concept
to create a good circulation for both humans and the earth.
"ReQuality" is the ASANUMA CORPORATION's concept that considering not only the humanenvironment, but also the global environment in the future, recycles resources and improves
the life of people who spend there to create such a better cycle through its renewal business.
We will disseminate this concept to the public through a "GOOD CYCLE PROJECT" consisting offour actions.
On the same day, we will also start a crowdfunding as "GOOD CYCLE PRODUCT," one of thefour actions. Products made from 130-years-old cedar wood, which is an offcuts from building
materials produced during the renewal of ASANUMA CORPORATION's Nagoya Branch Office canbe purchased in crowdfunding. By changing the atmosphere of the room with a product offragrance that feels forest, you feel nature at home time. Revenues from crowdfunding will befully donated as activities expenses for protecting forests in Nara, the area where ASANUMACORPORATION was founded, and this will lead to support for sustainable forestry.

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Overview of Activities: About Four Actions"GOOD CYCLE PROJECT" will be deployed by the following four actions.
・"GOOD CYCLE PRODUCT": Crowdfunding
・"GOOD CYCLE SERVICE": Renewal business・"GOOD CYCLE BUILDING" : Renewal of Nagoya Branch Office・"GOOD CYCLE TALK": Opened owned media①"GOOD CYCLE PRODUCT": Crowdfunding
Crowdfunding (Makuake) will begin on April 1. The concept of "GOOD CYCLE PROJECT" hasbeen incorporated into products that can be obtained by hand. The first product is "YoshinoChips", This product that uses 100% natural material offcuts that arise when renewing theNagoya Branch Office renovates the space with aromatics. Fill your time with a better cycle.

<Overview of crowdfunding and characteristics of products>
The "Yoshino-Chips", a cedar-scented interior that presented by ASANUMA CORPORATION anddesigned to be a product using the Yoshino cedar planned to be disposed of as a resource canbe purchased cheering on crowdfunding (Makuake). Regardless of the achievement of the target
amount, this project is an All in type in which support purchases are established when thepayments are completed until June 29, 2021, the end of the project.
Crowdfunding URL: https://www.makuake.com/project/goodcycle/
You will feel the forest in your room for 100 days.
"Yoshino-Chips" is a 100% naturally-derived fragrance interior that uses oil extracted from
Yoshino cedar with a tree age of 130. Feeling like eating potato chips, if you put chips on a bowlof your choice, the room will be in the forest of Yoshino. In addition, "Yoshino-Drops" (oil) canalso be used in baths, humidifiers, etc. You can use it for about 100 days with one use a day,so you can enjoy the fresh scent everyday.
Only construction companies can get this material.
The biggest characteristic of this product is that it has made building materials that can bepurchased because it is a construction company into products that are accessible to many2

people. Each Yoshino cedar is a brand material that has been grown with the hands and timeof many people. Yoshino cedar with a tree age of 130 is common as a building material, but it
is rarely used as a raw material for aroma oil. This is a product that can only be obtained here,
luxuriously incorporating materials unique to ASANUMA CORPORATION.

②"GOOD CYCLE SERVICE": Renewal business
Based on the concept of "ReQuality", this service makes use of the technology and know-howthat ASANUMA CORPORATION has accumulated over many years as a general construction
company. By providing total support from survey and diagnosis to planning and design,construction, and maintenance, we can extend the life of buildings. In addition, we will use
proprietary technologies and services to protect and enhance the property value of buildings
and develop methods that are not scrap-and-build, including the use of natural materials, thedevelopment of blocks utilizing the technology of hanchiku* that utilizes construction surplus
soil, and proposals utilizing the knowledge of spatial healthcare.
＊hanchiku: the stamped-earth technique<Overview of Renewal Business>
Five GOOD CYCLE protect and enhance the value of buildings.
1.GOOD CYCLE through safety and security techniques
Natural disasters such as earthquakes and typhoons
are a major threat. ASANUMA CORPORATION isworking

withinstitutions

touniversities

anddevelop

safetytheotherandresearch
securitytechnologies required for renewal. We will protect ourcustomers' safety and assets with the latest seismic
isolation and seismic reinforcement technology.
2.GOOD CYCLE through innovations in images and functions<hanchiku block>

Improving image and functionality not only improves the value of assets, but also affects
everyone involved in buildings, such as living people, working people, and visitors. Early
response to aging and other problems will minimize damage to buildings and maintenance costs.
3.GOOD CYCLE due to changes in use
As time passes, buildings lose their initial value due to trends and aging. ASANUMACORPORATION will make up for the new demands and objectives required of the facility andenhance its value.
4.GOOD CYCLE using environmentally responsible techniques and materials
Climate change on a global scale is a serious problem affecting the survival of mankind. As themovement in the construction field for this issue is drawing attention year by year, we areresearching and developing our own technologies and materials to solve the problems.

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5. GOOD CYCLE by health-science
In designing and operating spaces, the focus is not only on functionality and efficiency, but also
on wellness (health). What effects do the environment and space have on health? We explore
the relationship with a scientific approach and create a better environment for those who spend
time there. In addition, the renewal of the Nagoya Branch

Office received preliminary

certification for WELL Building Standard, a building and indoor environmental assessment
system that is sound and comfortable. We are the first company in Japan to acquire preliminary
WELL Building Standard for renovation of the entire office after 30 years of construction. In thefuture, we will work toward obtaining Well Certification at the Gold level.

③"GOOD CYCLE BUILDING": Renewal of Nagoya Branch OfficeWe

arecurrently

renovatingthe30-years-oldNagoya

BranchOffice,ASANUMACORPORATION's own building, in collaboration with architect Norihisa Kawashima andASANUMA CORPORATION Architectural Planning & Design division. Based on "ReQuality"
concept, this office building demonstrates the possibility of effectively utilizing existing frames
and spaces as "GOOD CYCLE SERVICE", and utilizes techniques and materials such as hanchiku
blocks made by upcycling construction surplus soil, and facades (in front of BuildingConstruction) made from soil walls and Yoshino cedar. We also use our knowledge of spatial
healthcare to pursue a good cycle for humans and the earth. Scheduled for completion in
October 2021.
(Design philosophy)"Building Construction in Circulation"
The sun's light and natural winds, wood and soil, plants and other life from the earth. Living ina changing connection with nature contributes to improving mental and physical health andcreativity, and also contributes to energy conservation. If natural objects can be taken into
buildings in an appropriate way, artificial materials can be up-cycled and natural materials canbe returned to the soil, reducing the consumption of the earth's resources, which is finite, as
well as maintaining a sound global environment. We live on the earth and live in links withvarious things. This is a suggestion for a new Building Construction and city that will enable us
to create a "Better Circulation" by continuing to rethink our own sense of value and behavior.
<Design Partner Profile>
Norihisa Kawashima
Registered Architect, JAPAN (No.346077) ｜ Dr.Engineering （ The University of Tokyo,September 2016）
Born in Kanagawa prefecture in 1982, Kawashima graduated from the University of Tokyo in2005, earned his master’ s degree from the University of Tokyo Graduate School in 2007, after
which he was hired by Nikken Sekkei. Kawashima became a visiting scholar at University ofCalifornia, Berkeley and work with Prof. Dana Buntrock and LOISOS + UBBELOHDE in 2012. In2014, Kawashima became an assistant professor at the Department of Architecture of the Tokyo
Institute of Technology and jointly established ARTENVARCH. In 2016, Kawashima earned a4

doctor’s degree from the University of Tokyo Graduate School. In 2017, Kawashima established
Nori Architects. Now Kawashima is a principal of Nori Architects, a principal of Regional DesignLaboratory at Meiji University and a guest lecturer at Keio University SFC and Tokyo Universityof Science.
<Image><Interior><<Appearance><Before renovation>(30 years of construction)④"GOOD CYCLE TALK": Opened owned media
ASANUMA CORPORATION employees and project members visit practitioners related to GOOD
CYCLE and think about what a good cycle is. This series explores a good circulation for humans
and the earth, while working with various people and industries, across the framework of theorganization and the framework of the industry. It will be released from May 1.
5History of project establishment: Is the construction industry sustainable?
Improving the human environment is also a way to change the global environment. That's
the most difficult thing to do, and it's the most important thing to think about right now. Thereis no future of the construction industry without constructing a good circulation for humans andthe earth. With this in mind, ASANUMA CORPORATION has established a four-action "GOODCYCLE PROJECT" to provide people with the concept of a renewal project, which aims to create
a good circulation for the earth as well as for humans, by sincerely recognizing theenvironmental responsibilities of the construction business. Our aim is to create a better
circulation in the construction industry.
In addition, this project is promoted by a team composed of younger people from ASANUMACORPORATION's sales, institute of technology, management planning, design, and various
divisions.

Activity Concept: Can humans become part of nature?
<Statement>
Water, soil, forest. Nature is growing life. Life eventually returns to the earth, and it alsoserves as the next source of life. While doing so and circulating, nature will continue. How shouldhumans be involved in the cycle? Our attitude is in question in all industries. What is theconstruction industry? ASANUMA CORPORATION who has built many buildings andinfrastructures as a construction company, I think. Improving the human environment is also away to change the global environment. There is no future of the construction industry unlesshuman beings and the earth can construct a good circulation. It sounds like a matter of course,
but it is not straightforward to realize. So ASANUMA CORPORATION has launched the "GOODCYCLE PROJECT". The development of new materials and technologies and the provision ofservices have begun. Why don't you make a good circle with me too?

【Contact】
ASANUMA CORPORATION
Corporate Communications Division
TEL：06-6585-5500 Ｅ-mail gcp@asanuma.co.jp

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