Issue # 31March 2016

Voice of Thai consumers from INTAGE (Thailand) Co., Ltd.

is INTAGE Thailand’s regular publishing to our valued clients to inspire them with insightful
information about the current issues or topics of interest in the market place.

“I'm so tired of my day job." “I want to quit my job." “I want tostart my own business." “I can't make the ends meet.” Thesethoughts always come to many people’s minds, especially ifthey are in Gen Y or aged below 35 years old. The thought ofquitting their day job would go round and round inside theirheads. The main reasons may be about feeling bored of theirroutine day job with many rules to follow--the fixed working
hours and having to do what they don't like or they are notgood at. Sometimes work consumes the time of their private life
and that's why many people wish to step out of that box to dowhat they want and pursue their dreams.
The movie “Freelance” gave the audience an ideaof being a freelancer, which is now very trendy foryoung generation in Thailand. The statistics fromFreelancers Union in USA stated that 34% of
1,000 American samples have worked as
freelancers in 2015 and 60% of them could
make money from a freelance job aroundone-fourth of their total income*. So, not only
they can work freely but they also can make aliving for real.
INTAGE Thailand conducted a quantitative online survey among 120 office workers aged 25-45
years old to understand how people from different ages view their full-time jobs and theirtendency of resignation.
More People Want to Say Goodbye to Their Day Jobs and Say Hello to SelfEmployment.
The study reveals that the samples have the overall current job satisfaction at a high level interms of job title, colleagues, and supervisors. But their satisfaction level of wage rates andbenefits are lower than the others.
The comparison between two generations about the topics of satisfaction shows that thesamples in Gen Y have lower satisfaction level than samples in Gen X in almost every topic,
especially the one about the relationship with their supervisors. This might indicate the widely
known problem of the generation gap.
* Source: http://money.sanook.com/346057/
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Copyright 2016. INTAGE (Thailand) Co., Ltd.

The Employees' Attitudes towards Their Current Jobs

Mean :

5 = Totally agree
1 = Totally disagree

 The reputation of the employer

4.14

 Feel proud of the job

4.13

 The overall current job satisfaction

4.09

 Their value to the company

4.06

 Their job descriptions

4.03

 Their job title

3.98

 The colleagues

3.92

 The supervisors

3.86

 The wage rate

3.61

 The other benefits/compensation

3.59

The average ages of the samples from each age group in which
they think they should keep their full-time jobs.

Overall

25-30
years

31-35
years

36-40
years

41-45
years

51.92

47.20

51.27

53.90

55.30

120

30

30

30

30

Average age(years)Base

Fifty-two years old is the average age which the samples in this research think as a perfect age
to resign from their full-time jobs. But we can see that the younger the samples are, the lower
the average ages for resignation are. The samples in the age of 25-30 years old want to resignfrom their full-time job at just the age of 47. The first reason they want to resign is to start
their own business; the second and the third ones are to take some time off and to travel.
Resign and Then What?

StartingStarting
my own business
63% my own 48%
business
Being aBeing a housewife/home-makerhousewife/
20%home-maker 18%

25-35
years

Working as
Workingas a freelancer
a freelancer
13%
12%

36-45
years

Starting a business and being a freelancer become the dream jobs of people of any age. The
good sides are job freedom, no need to depend on the employer, no pressure from the full-time
job procedure, and more flexible working schedule. Although they may have to work harderthan people with full-time jobs, they could get higher income which will come directly to them,not to their companies or their employers.
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Nowadays one factor that encourages people to be interested in starting a business is thegrowth of many e-commercial channels such as Facebook, e-bay, and other applications foronline shopping like Kaidee or Shopee. These websites and platforms make starting a businessmuch easier to do, and, more importantly--it costs much less on investment. Meanwhile thebusiness owner can get higher chance of success because these online channels can reachevery group of their customers.

Quit at the Right Time
Many in the sample group want to resign when they reach the right age. They want to spend
their time taking care of themselves and their families, both mentally and physically. They wantto spend the rest of their lives traveling, moving out of the city, and living in the country or
foreign countries, or even taking care of their parents, their spouses and children. This
viewpoint is clearly expressed in the sample group of 35-45 years old who's been through very
long period of full-time working. Weariness, despondency, and tediousness may also trigger
them the desire to escape their current environment.
Meanwhile, 22% of female samples want to quit the full-time job circle entirely in order to be ahousewife and to take care of their family members. This is apparent in the group of thesamples who are in the C-level SES.

The Reasons to Resign from the Full-Time Job

Health condition

Retirement
Want to start
my own business

Want to do
the job I love
Want to spend time
traveling
Want to takesome time off

BASE: Total respondents 120 = 100%

Want to spend timewith family

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Copyright 2016. INTAGE (Thailand) Co., Ltd.

The Challenge Awaits, the Direction to be Chosen...
In the context of multi-generational workplace, the differences in term of attitude, valuation,
and working style would be a challenge that every organization has to face.
The study pinpoints the fact that employees do expect a lot more than just monetary benefits
from the employers. The study also urges the urgency for companies to review their HRM andHRD practices and policy, a good balance between the functional and emotional benefits isessential in this digital driven world.

“Train people well enough so they can leave,
Treat them well enough so they don’t want to”– Richard Branson

Source of Image:

http://www.smmagonline.com/detail/8473/Pre-Retirement

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Copyright 2016. INTAGE (Thailand) Co., Ltd.