ADiRECT Singapore Pte Ltd
8A Admiralty St.
#02-15 Food Xchange@ Admiralty Singapore 757437
Tel: +65 6570 0627 | Fax: +65 6570 0629
Order e-mail: singapore@adirectholdings.com
Website: www.adirectholdings.com

Press Release
SAGA-GYU 3rd Year Anniversary

June 9th, 2016

〜Towards further sales of SAGA-GYU 〜

The exquisite and exceptional meat quality of Saga-gyu is created not only from the naturalenvironments of Saga Prefecture that is blessed with many mountains and rich rivers flowing
between them, but also from the strong trinity between the producers, JA Saga and Saga
Prefectural Government, as well as their efforts that were built and spanned over more than
30 years.
With a balanced harmony of delicate flavour and marbling comparable to art, Saga-gyu is notjust the pride and representative of Japan and Japanese Wagyu brands, but also boasts ofstrong popularity outside of Japan in countries such as Singapore, which is well-acclaimed asa gastronomic hub.
Our company started the full-scale sales and marketing of Saga beef in FY2014 and is now
welcoming our 3rd year.
In honor of their strong contribution to the widespread popularity of Saga-gyu in Singapore,
we held a ceremony for JA Saga, JA Zennoh and Saga Prefectural Government to present themwith the Crystal Plaques for SAGA 3rd Year Anniversary.
For FY2018, our company will set the business target of Saga-gyu 50% higher than that ofFY2016, and aim to further strengthen both our wholesale business as well as our online andretail businesses.
So as to achieve our objective, we are planning various marketing and events this fiscal year
to increase marketing activities that will further expand sales of Saga beef, among which wewill be inviting Saga-gyu users and leading chefs to share their experiences of Saga-gyu inFHA2018, ASEAN's largest food show that will be held in April 2018.

ADiRECT Singapore Pte Ltd
8A Admiralty St.
#02-15 Food Xchange@ Admiralty Singapore 757437
Tel: +65 6570 0627 | Fax: +65 6570 0629
Order e-mail: singapore@adirectholdings.com
Website: www.adirectholdings.com

Moulds of Crystal Plaques for SAGA 3rd Year Anniversary◉Official Award Presentation：Award Presentation to Mr.Yoshimi Nakano (Chairman, ZEN-NOH)

ADiRECT Singapore Pte Ltd
8A Admiralty St.
#02-15 Food Xchange@ Admiralty Singapore 757437
Tel: +65 6570 0627 | Fax: +65 6570 0629
Order e-mail: singapore@adirectholdings.com
Website: www.adirectholdings.com

Award Presentation to Mr. Toshimune Tateno from JA SagaAward Presentation to Mr. Motomura Naomi, Executive Director fromSAGA Products Promotion Public Corporation

ADiRECT Singapore Pte Ltd
8A Admiralty St.
#02-15 Food Xchange@ Admiralty Singapore 757437
Tel: +65 6570 0627 | Fax: +65 6570 0629
Order e-mail: singapore@adirectholdings.com
Website: www.adirectholdings.com◉FHA2018 ：Date: 24-27 April 2018
Booth No.: BF3-01
SQM: 72sqm (12m x 6m)

ADiRECT Singapore Pte Ltd
8A Admiralty St.
#02-15 Food Xchange@ Admiralty Singapore 757437
Tel: +65 6570 0627 | Fax: +65 6570 0629
Order e-mail: singapore@adirectholdings.com
Website: www.adirectholdings.com

3D Image of FHA2016◉SAGAGYU Introduction Video：
https://www.youtube.com/watch?v=ueKGDU9fA6s

ADiRECT Singapore Pte Ltd
8A Admiralty St.
#02-15 Food Xchange@ Admiralty Singapore 757437
Tel: +65 6570 0627 | Fax: +65 6570 0629
Order e-mail: singapore@adirectholdings.com
Website: www.adirectholdings.com◉SAGA-GYU 30th Anniversary Private Event：Date: 28 JAN 2015
Detailed Press Releases can be found at the link below:
http://meatlovers.com.sg/brands.html