Internationally Accredited by
Pearson plc—World’s Largest
Education Company

A Unique English-language
Business Skills Development
Program to Provide Actionable
Business Plans for Project Clients

What is JMEC?
“JMEC is an intensive and challenging program thattrains young executives and helps foreign companies
enter or expand their business in Japan.”Brazilian Chamberof Commerce in Japan

Japan Market Expansion
Competition (JMEC) is aunique training program whereparticipants attend a series oflectures and then work togetherin small teams to write abusiness plan for a real productor service in Japan. A panel ofjudges reviews the plans andawards significant prizes tothe best ones.
Goals of JMEC
• Strengthen the businessskills of individuals working
in Japan• Help foreign companies
expand their businessin Japan

2

History of JMECFounded in 1993 by theAustralian and New ZealandChamber of Commerce anda small group of foreignchambers of commerce inJapan, JMEC was modeledon the New South WalesEnterprise Workshop program.
Now supported by 18 foreignchambers of commerce inJapan, JMEC teams haveproduced 214 businessplans, and a diverse groupof 1,128 participants from
55 nations have completed
the program.

Timeline

Teams deliverand present
business plans to
JMEC judges andProject Clients.
Teams submit abusiness plan.

Teams update their
Project Clientsand meet project
milestones.
Assisted bymentors andconsultants,
teams research,
survey, andanalyze themarket todeveloptheir plans.

JUNE

PROGRAMSTARTS

JULY

MID-

MAY

MAR–
MAY

FEB
Participants
developand beginexecutingthe detailed
work planand macromarketanalysis.

JMEC contacts
potential
Project Clientsand sponsors.

Winners areannounced at the
JMEC Annual
Awards Ceremonyin June.

SEP–OCTJMEC holds
information
sessions
and recruits
Participants andProject Clients.

NOV

JAN

Participants formteams, meet Project
Clients and finalize
statements of work.

Participantslearn businessplanning skills
in an eightweek “mini
MBA”.

3

JMEC is Internationally Accredited by
the World’s Largest Education Company
JMEC is a Pearson Assured certified organization.

Pearson is the world’s largest
education company, with
40,000 employees in over
70 countries. The group hasover 100 years of experiencein education and training,
and its education businesses
combine publishing with thelatest learning technology
and online support. Its
publishing brands include
Longman, Prentice Hall andAddison-Wesley.
Pearson has a rich educational
and literary heritage datingback to 1724 when ThomasLongman founded the
publishing house of Longman
in London—acquiring the stockof William Taylor, the firstpublisher of Daniel Defoe’s
novel, Robinson Crusoe.
Pearson is also the UK’s
largest awarding organizationof academic and vocational
qualifications, as well as Pearson
Assured certification to schools,
colleges, and other learning
programs around the world.

About Pearson
https://www.pearson.com

4

Pearson Assured is an independent certification andinternational quality benchmark for organizations
that design and deliver their own learning programs.
The certification is issued by Pearson PLC of the UK
and recognizes high-quality organizations.
The Pearson Assured certification benchmarks JMEC
against rigorous quality criteria provided internationallyby Pearson. JMEC has been audited and assured for thequality of the processes on which the design, delivery,and quality assurance of the organization’s businesstraining program is based. The JMEC program is auditedby Pearson on an annual basis to ensure that standards
are maintained, and that the business professionals
participating in the program receive high quality training.

About Pearson Assured
http://qualifications.pearson.com/en/
qualifications/pearson-assured.html

JMEC Alumni Association
Staying connected withhighly motivated andenergetic people.

The JMEC Alumni Association provides:• A connection to JMEC classmates• Access to a network of 24 years of alumni
and JMEC supporters• Opportunities for professional development
and leadership positions• A range of events including social gatherings,
professional development workshops, and guest
lecturers from among Tokyo’s business leaders.

JMEC Alumni Association

JMEC WiredJMEC community giving

The mission of the JMEC
Alumni Association (JMECAA)
is to strengthen the JMEC
network, support members’
professional development, andgive back to the community.
JMECAA achieves this goalby organizing social andprofessional networking eventswith guest speakers andworkshop leaders drawn fromwithin the alumni community.
Past events include a workshop
on “redefining volunteering”
to explore new ways to make adifference in our communities,
a panel discussion with JMEC
alumni entrepreneurs on
starting a new business, and asummer barbecue where new
and old alumni mixed together
over food and beer.

JMEC Wired is a monthly social
event with a simple format: a
fun venue plus interesting guest
speaker. The venues are chosen
by former sommelier and craft
beer importer Todd Stevens(JMEC 16). The guest speakers—
always alumni—inspire attendees
with their career successstories and unique businessinsight. The result is a unique
networking opportunity and an
enjoyable, stimulating evening
for all involved.

Giving back to the community
is important to our members.
JMECAA is collaborating withJMEC Project Client O.G.A. for
Aid to find creative win-win
ways in which our members
can contribute to the NPO’svaluable work in Tohoku while
benefiting from their uniquevolunteering model. In addition,
JMECAA supports NPO Bridge
for Smile, a charity working withyoung people in care homes andfounded by JMEC 10 alumna,
Keiko Hayashi.

5Project Clients

Why use JMEC?
• To introduce a new product or service into theJapanese market• To revitalize or reposition an existing productor service in the Japanese market• To identify new customers, suppliers, orbusiness partners• To identify distribution channels to enter new
business segments
What does JMEC offer?
• A multinational team with diverse professional
backgrounds to develop new—and sometimes
surprising—insights for the Project Client’s
business• Independent market analysis free fromin-house resource constraints and/or bias
• “Outside-the-box” thinking about the
Project Client’s business challenges• Review and critique of the business plan byexperienced senior consultants
At ¥1.5 million (¥1.2 million with early sign-up),
a JMEC plan costs significantly less than using
consultants or even internal resources. Around
65 percent of Project Clients implement someor all of the ideas from the JMEC business plan.
Moreover, even when the plan is not carriedout, it often confirms important facts about themarket in Japan.

BREAKDOWN OF PREVIOUS
JMEC PROJECT CLIENTS

LargeMultinationals

25%

Small and Mediumsized Enterprises

60%

15%
Non-profit organizations /government

6

Project Clients

PAST JMEC PROJECT CLIENTS INCLUDE:

Japan

EXAMPLE OF INDUSTRIES:B2C and B2B • Home Furnishing Products • Industrial Components for OEM • Manufacturing Services
Internet Software (B2B) • Consumer Food Products • Financial Services • Education ProgramsMarketing of Consumer Products • Promotion of Leisure Industry • Health Products • Biotechnology
NPOs • Government Agency Promotion • Market Research • Corporate Services Promotion Strategy
Industrial Products • Electric Highways • Consumer Product Distribution & Evaluation • Gas Turbines
Telecommunications

Confidentiality is critical to JMEC and we protect all client information through training, reminders, and formal non-disclosure agreements.

7

Actionable Business Plans for Real Products
and Services Tailored to the Japanese Market

Comments from JMEC Project Clients

“

“

“

“

Despite the technical complexities of our
products and the restrictions we laid on theteam, they identified the underlying issues ofour business. Based on the technical lifecycle
constraints we face and the time pressures weare under, our JMEC team posed a partnershipstrategy that would quickly give us the enhanced
market access and customer support capability
we need to roll out value-added services andcement our key relationships.”
Mike Ropicky, Asia Pacific Vice President
Tektronix Communications

The JMEC team conducted a thoroughcompetitive analysis for the chamber over a
period of four months, through face-to-faceinterviews with stakeholders and extensive
market research. They worked up likely scenarios
and alternative strategies for ways we could
develop over the next five years.”
Martin Stricker, President
Swiss Chamber of Commerce in Japan

8

The JMEC team’s niche market researchanalysis, promotion strategy, and marketing
materials provided me with what I need to build
a business around the JMEC blueprint. Theyevaluated competitors, interviewed potential
users, and obtained focus group data, which
will allow me to position this new service in theJapanese market. They also showed ways toleverage Fusion Systems Group capabilities toreduce costs and increase competitiveness.”
Mike Alfant, CEO
Fusion Systems GroupOur JMEC team compared us to our competitors,
obtained focus group assessments of how ourtarget market sees us, and developed a modern
communication strategy that redirects our
promotional spending to more effective waysof attracting MBA candidates and achieving
our growth targets. Amazingly, the JMEC teamproposed first year improvements that saveseveral times the cost of their plan! Well done!”
Philip O’Neill, McGill MBA Japan
Program Director

Participants“Participants work in a
culturally diverse group.
Typically ranging in age
from mid 20s to mid 40s,
they come from different
countries and professional
backgrounds. This ensures
a global and diverse
perspective within theteams and for the clients.”
Benefits• Gain cross-cultural experience and practicallearning for working successfully in a
multinational environment• Develop and improve time management,
project management, and delegation skills• Learn from local business experts,
consultants, and mentors• Expand your network of professional
business contacts• Receive high-quality, low-cost, crosscultural training• Create a strategic business plan for an
actual company.
• Gain local market knowledge and market
research skills“By attending the program, I gained
confidence and learned to see
things from a broader perspective.”

Jonathan Monsanto
IT Manager at DGS IT“I applied to JMEC thinking
the program could give me
ideas of how to start my own
company. I also felt the needto have recognized andcertified business-related credentials to speak
more knowledgeably within my company aboutbusiness plan decisions in Japan.
By attending the program, I gained confidence
and learned to see things from a broader
perspective within my department and company.
I also feel I am able to accept bigger challenges,
and as a consequence my colleagues view me in amore senior way.”

Izumi Yamamoto
Hewlett Packard Enterprise Ltd.
“JMEC provided me with
an opportunity to work in adiverse, multi-cultural team,and the confidence to leave
my comfort zone. It deepened
my understanding of how a business entity is
managed. My employer, HPE, is a huge company
so it has always been difficult for me to understandthe big-picture, but JMEC has given me great
insight. Now I understand much better that, in HPE,
every transaction keeps the company running.
This has had a huge impact on my career.”9

Sponsors

Depending on the level of support, sponsoringorganizations not only demonstrate theircommitment to community-based initiatives, butalso enjoy the following benefits:• Send employees through the program• Access to a pool of skilled and talented
graduates for recruitment• Opportunity to make announcements in
JMEC’s quarterly newsletter, distributed toaround 2,000 business professionals in theTokyo area
• Exposure to foreign and Japanese businessprofessionals through various networking
organizations, foreign chambers ofcommerce in Japan, foreign trade offices,
and JMEC events, including the annual
JMEC Awards Ceremony

Hitoshi Yoshida,
Managing Director,
Hewlett Packard Japan,
VP Enterprise Group,
Hewlett Packard Enterprise Ltd.
“As a Platinum sponsor of JMEC
for more than 16 years, we havesent more than 80 employees
through the program and continue
to send five or more a year. JMEC
has great value for HPE and isvery popular with our employees.
Several JMEC alumni have reached senior positions
within our organization and their JMEC training
contributed to their successful career track record.”Robert Heldt
President
Custom Media K.K.
“Participating in JMEC was alife-changing experience that
helped me plan and establish
my publishing company, whichis rapidly expanding in a very
competitive and demanding
market. JMEC is an intensive
and challenging programthat trains young executives and helps foreigncompanies enter or expand in Japan, featuring
out-of-the-box strategies and fresh perspectives
delivered by lecturers and mentors, whothemselves have been successful in businesshere. I strongly recommend JMEC to anyone
serious about doing business in Japan.”“JMEC is an intensive and challenging program thattrains young executives and helps foreign companies
enter or expand in Japan.”10How to Apply

1. JMEC 21 winners are pictured with 1st Prizesponsor representatives from British Airways andthe American Chamber of Commerce in Japan,
their team consultant and the JMEC Chair at the
JMEC Awards Ceremony.
2. The JMEC Trophy2

3. Lecturers are all experienced business executives.
4. Participants are culturally diverse and talented.

1

3

4

Learn more about becoming a JMEC Project Client, Participant, sponsor,
or sending staff for training on the JMEC website:
General Enquiries:
Trond Varlid, Program Director
Tel: (03) 5562–1444
Email: info@jmec.gr.jp
Key Deadlines:
Sept. 30 Project Client applications for special “early-bird” discount fee
Oct. 15
Participant applications
Nov. 30
Project Client applications
For more information:www.jmec.gr.jp

DESIGN BY:JMEC Corporate Sponsors
Platinum Sponsors

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