Cover Story

The renewal that represents the firstchapter of a story waiting to be written
Having inaugurated the newlogistics hub, a new phase ofrenewal now begins, involving
a broader, more modern andfuturistic vision, consistent with
the new company strategies

Ambrovit, a leading player in hardware and fastening
systems, has completed the expansion of its new logistics
site. The hub is already fully operational and confirms thedesire to further increase brand awareness in Italy and Europe.

LOGISTICS EXPANSION IS A REALITY
The logistics hub in Garlasco occupies a total area of 24,000
square metres. The new PROXIMA warehouse is 104 metres long,
40 metres wide and 28 metres high. It is linked to the pre-existing
warehouse, ORION, thanks to a 26-metre-long connecting bridge,
which ensures that product handling is as seamless as possible. A
high-performance, technological project involving an automatedsystem for storing palletised products and monitoring all operationalflows.
The new operational unit includes the pre-existing ORION
warehouse, dedicated to receiving goods, while PROXIMA willhandle all the shipment phases, with increased control, leading toa reduction in mistakes. The bridge that connects the two structures
enables the transport of goods between the two, thus doubling thestorage capacity. In both structures, in fact, there are “ pickingbays”, where operators can select goods from both pallets and trays.

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Fastener World no.203/2023 惠達雜誌

Cover Story

The names of the two warehouses were chosen fora reason. Both draw on the worlds of astronomy andmythology, thereby paying tribute to the futuristic approachthat characterises the company’s new visual identity. ORION,in particular, evokes the celebrated constellation which takes
its name from the legendary Greek hunter, whilst PROXIMA
refers to the red dwarf star closest to Centauri, as well as toits proximity to the twin warehouse on the Ambrovit site.
Without forgetting that the new warehouse has been designed
to minimize environmental impact, thanks to the installationof 650 photovoltaic panels with high production yieldtechnology, capable of generating sufficient energy for all
operational phases.
Furthermore, the breadth of current storage capacities,
including automated warehouses, operational and logistics
units, today borders on 100,000 pallet places, ensuring prompt
delivery in 24/48 hours and more than 2,500 tons shipped
every month, with a view to constantly increasing customer
satisfaction.

REBRANDINGTO COMMUNICATE CHANGE
The recent direction taken by the company has triggered a
redesign of the logo, aimed at communicating the intention toincreasingly focus on the future and on innovation, aspects
that the company has always held dear, particularly in this newly
inaugurated project.
Even the motto has been changed, using a slight but cleverpun, that renews the historic message linked to the company’stradition and success and gives it a fresh, and less formal tone toadjust it to the new creative direction.

And let us not forget the two protagonists of the mostrecent development, the automated warehouses, ORION andPROXIMA; they have a role to play in our communication andspecial names were devised for them, consistent with the newcreative thought behind the logo. The Ambrovit restyling project,scheduled from 2023 to 2024, is only the first chapter of a global
operation that will involve the image, communication and digital
ecosystem of the brand.
But we can’t reveal anything else; we will talk about it in the
coming weeks...

Find out more on...

ambrovit.it/en/x2
惠達雜誌 Fastener World no.203/2023

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