APAC Effie Awards 2020
(Results by Award)
SPECIAL AWARDS
Brand of theYear

Client of theYear

1. KFC

1. Yum! Brands

2. Pantene

2. Procter &Gamble

3. Chatcops

Entry Title

3. New Zealand
PoliceIndependent
Agency of theYear
1. Stanley Street
Auckland
2. Edelman
Australia, Sydney
3. GIGIL,
Philippines

Agency of theYear

Agency Networkof the Year

1. Colenso BBDO

1. Ogilvy

1. Ogilvy Sydney

2. BBDO
Worldwide

3. DDB GroupNew Zealand

3. McCann
Worldgroup

Category

ClientLead Agency

Country

Retail

ALDIAustralia

BMF Sydney

Australia

Category

ClientLead AgenciesGRAND EFFIE
Loyalty Pointless
PointsNo

Entry Title

Contributing
Agencies

CountryGOLD
1#StopMithani2

Hungry Puffs

3

Bring Back The
Idols

Positive
Change Social
Good – Brands
Positive
Change Social
Good –
Non-Profit
Food

HDFC Bank

The Leo Group
MumbaiIndia

FoodbankWA

The Brand
Agency Perth

Australia

Mars JapanBBDO Japan

Japan

Page 1 of 12

No

ClientLead Agencies

Contributing
Agencies

Entry Title

Category

4

The "Mensus"

Government /Institutional

Movember

BC&F Dentsu
Auckland

5

The Deciding
Question

Government /Institutional

New Zealand
PoliceStanley St
Auckland

NewZealand6Michelin
Impossible

Restaurants

KFC Australia

Ogilvy Sydney

Australia

7

Loyalty Pointless
PointsRetail

ALDI
Australia

BMF Sydney

Australia

8StudsRetailLevi'sGIGIL Philippines

Philippines

9

The Split
Sponsorship

Travel /Tourism

MarriottInternational

Ogilvy Hong
Kong

Hong Kong

10

The Hairy Tale

BrandedContent

Procter &Gamble

GREY Tokyo

Japan

11

Michelin
Impossible

Carpe Diem –Products

KFC Australia

Ogilvy Sydney

Australia

12

The Deciding
Question

Corporate
Reputation

New Zealand
PoliceStanley St
Auckland

NewZealand

13

Live A Little
FreerDavid vsGoliath

AA Insurance

DDB Group New
ZealandNew
Zealand14

Discover A New
New Zealand

Seasonal
Marketing

KiwiRail

DDB Group New
Zealand

NewZealand15

Getting
Singapore To All
Hail Pats!

Seasonal
Marketing

APB/ Diageo

Iris Worldwide
Singapore

16

The Hairy Tale

Small BudgetProducts

Procter &Gamble

GREY TokyoJapan

17

LonelyRambutan

Social Media
Marketing

Malee
Enterprise

Wunderman
ThompsonBangkokThailand18

The Deciding
Question

YouthMarketing

New Zealand
PoliceStanley St
AucklandNew
ZealandPage 2 of 12

Carat Auckland
MKTG
Auckland

Dentsu Redstar
SingaporeCountryNew
ZealandSingapore

No

Lead Agencies

Contributing
Agencies

Entry Title

Category

ClientCountry19

Let's Stop It At
The Start –Phase 2

Positive
Change Social
Good – NonProfit

Departmentof Social
Services

BMF Sydney

Australia

20

Find Your
Unbeaten Path

Automotive

Inchcape
Hong Kong

TBWA\HongKong

Hong Kong

21

I'm Drinking It
For You

Beverages –Alcohol

DB Breweries

Colenso BBDONewZealandManulife
Singapore

TBWA\Singapore

Singapore

IncomeBBH Singapore

Singapore

Wunderman
ThompsonBangkokThailandSILVER

Financial
Products &Services
Financial
Products &Services

22#adulting23

The Best Gift

24

LonelyRambutan

FoodMalee
Enterprise

25

SkinnyIT /TelcoSkinny

Colenso BBDONewZealand26

Cover For Their
Overconfidence

New Productor ServiceRACVCHE Proximity
MelbourneAustralia

27

There's A Playlist
For That

New Productor Service

Spotify India

The Leo Group
MumbaiIndia

28

Viewer Verdict

Restaurants

KFC Australia

Ogilvy Sydney

MediaComSydney

Australia

PRISM Sydney
29

Find Your
Unbeaten Path

30

Germ Nashini

31

I'm Drinking It
For You32

Viewer Verdict

Brand
Experience Products
Brand
Experience Services
BrandedContent
Branded Utility

Inchcape
Hong Kong

TBWA\HongKong

UnileverMullenLowe
Lintas Group India

DB Breweries

Colenso BBDOKFC Australia

Ogilvy Sydney

Hong Kong
MullenLowe
Singapore

New
ZealandMediaComSydney
PRISM Sydney

Page 3 of 12

India

Australia

No

Entry Title

Category

ClientLead Agencies

Contributing
Agencies

Country

33

Colonel KI

Data Driven

Yum! China

Mindshare
Shanghai

China

34

Your Pepsi
Home Video

Data Driven

PepsiCo
China

VMLY&R China

China

35

SkinnyDavid vsGoliath

SkinnyColenso BBDONewZealand36

SkinnyInfluencer

SkinnyColenso BBDONewZealand37

The Hairy Tale

Influencer

Procter &Gamble

GREY TokyoJapan

38

PayPal Carpark
Christmas
Challenge

Seasonal
Marketing

PayPalAustralia

EdelmanAustralia, Sydney

The "Mensus"

Small BudgetServices

Movember

BC&F Dentsu
AucklandColonel KI

Sponsorship/
Events andEngaged
Communities

Yum! China

Mindshare
Shanghai

3940

iProspect
SydneyIsobar Sydney
Carat Auckland
MKTG
AucklandAustralia

New
Zealand

China
Edelman India,
Mumbai41

Embracing Dirt
As An Act Of
Faith

Sustained
Success

Hindustan
UnileverHindustan
Unilever42

Reshoot
Graduation
Photo Campaign

YouthMarketing

JALA
Corporation

Soho Square
Shanghai

China

43

First
Commissions

Multi-Market
Products &Services

University of
Melbourne

McCannMelbourne

Australia

Page 4 of 12

Jack In The
Box Worldwide
Mumbai

IndiaNo

Entry Title

Category

ClientLead Agencies

Contributing
Agencies

Country

BRONZE
44

Barbershop Girls

45Bittu46

Eat Your Words

47

Beyond TheLabel

Positive
Change Social
Good – Brands
Positive
Change Social
Good – Brands
Positive
Change Social
Good – Brands
Positive
Change Social
Good –
Non-Profit
Positive
Change Social
Good –
Non-Profit

Gillette India

GREY Mumbai

India

Procter &Gamble

The Leo Group
Mumbai

India

Froebel-Kan

Dentsu TokyoJapan

National
Council ofSocial Service

McCannSingapore

Movember

BC&F Dentsu
Auckland

Automotive

Castrol India

Ogilvy Mumbai

India

Beauty &Wellness

JALACorporationSoho Square
Shanghai

China

Beverages –Alcohol

Carlsberg
Brewery
Malaysia

Geometry Global
Malaysia

Malaysia

52

Intelligent Know
The Difference

Beverages
Non-Alcohol

BisleriInternational

82.5
Communications
Mumbai

India

53

KiwiSaverContributions

Financial
Products &Services

Fisher Funds

krunch.coNew
Zealand54

Beyond The
Label

Government /Institutional

National
Council ofSocial Service

McCannSingaporeAwkward
Astigmatism?!

Healthcare

Johnson &Johnson

Shortcut Creative

48

49

50

51

55

The "Mensus"
Protecting The
Real Engine Of
India
Reshoot
Graduation
Photo Campaign
Probably The
Best Football
Beer

Page 5 of 12Ogilvy
Singapore

Singapore

UM Singapore
Carat Auckland
MKTG
AucklandOgilvySingapore

NewZealandSingapore

UM Singapore
South Korea

Client

LeadAgencies

Panasonic Malaysia

Naga DDB
TribalMalaysia

Reckitt Benckiser
India

McCann
New Delhi

India

NIKKEI

McCannTokyoJapan

Singapore
Telecommunications

BBH
Singapore

Singapore

New Productor Service

Pet Refuge

DDB Group
New ZealandSanta Crashes
Christmas

RetailALDI Australia

BMF Sydney

Australia

62

Discover A New
New Zealand

Travel /Tourism

KiwiRail

DDB Group
New Zealand

NewZealand

63

Bring Back The
Idols

Mars JapanBBDO JapanJapan64

The Split
SponsorshipMarriottInternational

Ogilvy Hong
Kong

Hong Kong

65

Are You
Starting To See
It?

Brand
Revitalisation

NIKKEI

McCannTokyoJapan

66

The Dance

Brand
Revitalisation

Lion New Zealand

DDB Group
New Zealand

NewZealand

67

Reshoot
Graduation
Photo
Campaign

BrandedContent

JALA Corporation

Soho Square
Shanghai

China

68

Right To
OrgasmCarpe Diem –Products

Reckitt Benckiser
India

Havas
Worldwide
GurgaonIndia

69

Making An
Expert Feel Like
ExpertInfluencer

Castrol India

OgilvyMumbaiIndia

No

Entry Title

56

AIRDIBLES: EatYour Air
Pollution

57

Overcoming
India's Toilet
Divide58

Are You
Starting To SeeIt?

59

Only True Fans
Get It60

Rescue A Pet,
Rescue A
Family61

Category
Household/Home
Products &Services
Household/Home
Products &Services
Media,
Entertainment& LeisureMedia,
Entertainment& Leisure

Brand
Experience Products
Brand
Experience Services

Page 6 of 12

Contributing
Agencies

Goodoil Films
New ZealandCountry

NewZealand

No

Entry Title

Category

ClientLead
Agencies

Contributing
Agencies

70

The
Conversational
Contraceptives

Media ContentPartnershipBill & Melinda
Gates Foundation

McCann New
Delhi

India

71

Colonel KI

Media Idea

Yum! China

Mindshare
Shanghai

China

72

I'm Drinking It
For YouMedia Idea

DB Breweries

ColensoBBDONewZealand

73

The
McDelivery Pin

Media Idea

McDonald's
Philippines

Leo Burnett
Group Manila

Philippines

74

I'm Drinking It
For YouMedia
Innovation

DB Breweries

ColensoBBDO

New
Zealand75

Targeted Gift

Shopper & eCommerceMarketingCentral JD
Commerce

BBDO
BangkokThailand76

Reshoot
Graduation
Photo
Campaign

Small BudgetProducts

JALA Corporation

Soho Square
Shanghai

China

77

The New Word

Small BudgetProducts

Oatly

EdelmanHong Kong

78

The Hairy Tale

Social Media
Marketing

Procter & Gamble

GREY Tokyo

79

Viewer Verdict

Sponsorship/
Events andEngaged
Communities

KFC Australia

OgilvySydney

80

The SecondAct

SustainedSuccess

The New ZealandHeart Foundation

BC&F Dentsu
AucklandSunny Idea

Country

Hong KongJapan

PRISM Sydney
MediaComSydney

Australia
NewZealandFINALISTS

81

Eesar Ek Ibadat

Multi-Market
Products andServices

82

3 or 4 Truth
Test Drive
Event

Automotive

Hindustan Unilever

Hindustan
Unilever

SGM-Buick

OgilvyShanghai

Page 7 of 12

Edelman India,
Mumbai
Jack In The
Box Worldwide
Mumbai

India

China

No
83

84

8586

Entry Title
See WhatHappens

TRESemmé
Laughter Is
The Best
Refreshment
Selling Coffee
In A Tea
NationCategory
Beauty & Wellness

Beauty & Wellness

ClientLead
Agencies

Unilever Asia

OgilvySingapore

Unilever

EdelmanAustralia,
SydneyContributing
Agencies

Country

Ogilvy Mumbai

Singapore

The Projects
Playback

Australia

PHD Sydney

Beverages NonAlcohol

Coca Cola
Beverages(Shanghai)

OgilvyShanghai

China

Beverages NonAlcohol

Nestlé India

McCann New
Delhi

India

87

PayPal CarPark
Christmas
Challenge

Financial Products& Services

PayPal Australia

EdelmanAustralia,
Sydney88

A Tale of“NameChange” In
CNY

Food

M(China)

BBDO
Shanghai

Isobar Sydney
iProspect
SydneyAustralia

Ogilvy Jakarta

89

Real Husbands
CookFood

Kraft Heinz
Indonesia

VMLY&R
Singapore90

Let’s Stop At
The Start –Phase 2

Government/
Institutional

Department ofSocial Services

BMF Sydney

91

Eesar Ek
IbadatHousehold/Home
Products &Services

Hindustan
UnileverHindustan
Unilever92

BaatGharKi(Let’s Talk
Home)

Other Products &Services

UltraTech Cement

Infectious
Advertising

Page 8 of 12

Geometry
Singapore
Starcom
MediaVest
Group
Indonesia

Singapore

Australia
Edelman India,
Mumbai
Jack In The
Box Worlwide
Mumbai

India

India

Contributing
Agencies

Country

Ogilvy Sydney

Wavemaker
SydneyAustralia

KFC Australia

Ogilvy Sydney

Ogilvy PRAustralia

Australia

Asia PacificBrandsThai Life
Insurance

OgilvyBangkok96

When Only
The Best
Network WillDo

Asia PacificBrandsTelstra

The Monkeys
Sydney97

IKEA 100
Dollar Store

Brand Experience- Services

IKEA Taiwan

Ogilvy Taipei

Unilever

EdelmanAustralia,
SydneyNo

Entry Title

Category

93

Invest In Me

Other Products &Services

Whitelion

94

Secret Menu

Restaurants

95

Love For Life

98

TRESemmé

Brand
Revitalisation

ClientLead
Agencies

ThailandLewersAustralia

TaiwanThe Projects
Playback

Australia

PHD Sydney

99

Captain
Influencer

Branded Content

DiageoLeo Burnett
SydneyAustralia

100

Influence The
Influencer

Business-toBusiness

BP China

Mindshare
Shanghai

China101

Secret Menu

Carpe Diem –Products

KFC Australia

Ogilvy Sydney

Ogilvy PR
SydneyAustralia

China Social
AssistanceFoundation

102

The Magic
Train Tickets

Carpe Diem –Services

Tencent
Technology(Shenzhen)

OgilvyShanghai

Shenzhen
Treedom
CultureCommunication

China

Ergeng Video
Shenzhen Yue
Zhong CultureGroup103

Bittu

Corporate
Reputation

Procter & Gamble

Page 9 of 12

The Leo Group
MumbaiIndia

Client

Lead
Agencies

Corporate
Reputation

Nestlé India

McCann New
Delhi

India

Data Driven

Inchcape Hong
KongTBWA\HongKong

Hong
Kong

#StopMithani

Influencer

HDFC Bank

The Leo Group
Mumbai

India

107#WANITABESIMedia ContentPartnership

Procter &Gamble

GREYWorldwide
Malaysia

108

The Living
Will

Media Idea

HealthCare at
Home India

McCann New
Delhi

India

109

There's A
Playlist For
ThatMedia Idea

Spotify India

The Leo Group
MumbaiIndia

110

The New
Word

Oatly

Edelman Hong
Kong

111

Three Words
To Save TheWorld

Meridian Energy

BC&F Dentsu
Auckland

No

104

105
106

Entry Title
Ok, Nestle:
Tell Me More
About Food
Find Your
UnbeatenPath

Category

Positive Change
Environmental –BrandsPositive Change
Environmental –BrandsContributing
Agencies

AstroEntertainment

Sunny Idea

Country

Malaysia

HongKong
New
Zealand

PHD Media
Mumbai112

MobileDoctarni

Positive Change
Social Good –BrandsUnileverMullenLowe
Lintas GroupIndia

Think Walnut
DigitalIndia

MullenLowe
Singapore
113

Thanks A Dot

Positive Change
Social Good –Brands

SBI Life
Insurance

WATConsult
MumbaiPage 10 of 12

India

No

Entry Title

Category

ClientLead Agencies

Contributing
Agencies

Country

China Social
AssistanceFoundation

114

The Magic
Train Tickets

Carpe Diem –Services

Tencent
Technology(Shenzhen)

Ogilvy ShanghaiShenzhen
TreedomCulture
Communication

China

Ergeng Video
Shenzhen Yue
Zhong CultureGroup115

Making Merit
Or Creating
Hurt

116

The Deciding
Question

117

Probably The
Best Football
Beer118

Bricks &Imagination

Positive Change
Social Good – NonProfit
Positive Change
Social Good – NonProfit

Priest Hospital

Ogilvy Bangkok

Thailand

New Zealand
PoliceStanley St
AucklandNew
Zealand

Seasonal Marketing

Carlsberg
Brewery
Malaysia

Geometry
Global Malaysia

Malayisa

Small BudgetProducts

Nike

Geometry
Shanghai

China
China Social
AssistanceFoundation

119

The Magic
Train Tickets

Carpe Diem –Services

Tencent
Technology(Shenzhen)

OgilvyShanghai

Shenzhen
Treedom
CultureCommunication

China

Ergeng Video
Shenzhen Yue
Zhong CultureGroup120Heineken 0.0
Now YouCan

Sponsorship/Eventsand Engaged
Communities

Thai Asia Pacific
Brewery

Page 11 of 12

Wunderman
ThompsonBangkokThailandContributing
Agencies

No

Entry Title

Category

ClientLead Agencies

121

A Salute To
Breastmilk

Sustained Success

Wyeth Taiwan

Ogilvy Taipei

Taiwan122

Becoming
Australia’s
Number 1
Beer

Sustained Success

Carlton &United
Breweries

Clemenger
BBDO
Melbourne

Australia

EndPage 12 of 12Country