news +++ Intertextile Shanghai Home Textiles
National Exhibition and Convention Center (Shanghai), 14 – 16 August 2024

Intertextile Shanghai Home Textiles unveils Trends 2025
alongside diverse fringe programme
Shanghai, 12 July 2024. In sync with the fair’s 30th anniversary, the comprehensive
sourcing platform will host around 12 fringe events for fairgoers to stay ahead ofthe curve, under the following segments: Design Inspiration, Business O2O,Textiles & Technologies, and Industry Empowerment. As one of the foremostspotlights, Intertextile Shanghai Home Textiles has joined forces with Danish trendagency SPOTT trends & business to present the design theme for 2025 – ‘Healing
Home’ – together with eight major trend directions set to captivate the home
textiles market. Set to be a hotspot for in vogue sourcing and industry exchange,
the show will take place at the National Exhibition and Convention Center(Shanghai) from 14 – 16 August 2024.

Trends 2025 will provide design insights for fairgoers to get to grips with the latest industry trends. (Photo: Messe Frankfurt)

To help home textile industry players set the tone and direction for the upcoming businessseason, the fair will present Trends 2025 along with leading trend agency SPOTT trends& business, to illustrate the ‘Healing Home– Spaces for Thriving Living’ theme that marks
the path ahead for the evolving sector. This concept conveys the idea of a home that
promotes a remedial, prosperous lifestyle, improving peoples’ general health and wellbeing, with several key factors contributing to the overarching theme:

Eight key directions: Age-Old Crafts, Nature-Tech Synergies, Regenerative Possibilities,
Wellbeing Spaces, Colourful Gatherings, Bio-Engineered Innovations, TransitionalPractices, and Circular Systems.
Five key colours: deep burgundy, warm terracotta, light creamy shade, saturated
nostalgic green, and vaporous blue.
The founder of SPOTT trends & business, Ms Anja Bisgaard Gaede, will be onsite toshare insights related to these new design trends. Fairgoers are invited to join her
interactive trend tour, and physically experience the concepts steering the industry'sfuture.
A designated trend display area will illustrate the essentials of this ‘Healing Home’ theme.
Visitors looking for early inspiration can explore the trend guide ahead of time, byaccessing the full version here.
With the intention of sparking further design inspiration for industry players, an expert
panel discussion of Chinese interior architects and designers, InterDesign Forum, will beheld on the afternoon of Day 1. Focusing on design trend topics related to sustainability,
Mr Shen Lei, Founder and Design Director of Interior Architects Design and the Chinese
representative of the Intertextile International Lifestyle Trend Committee, will lead thediscussion. Adding an international perspective, Ms Anja Bisgaard Gaede will join themfor the accompanying round table talk.
More than a trend: embracing sustainability in fringe events
In addition to serving as a gateway for efficient sourcing, the show will inspire fairgoers
through its fringe programme, with various formats and topics unpacking current talkingpoints.
At this edition, eco-friendly product presentations and practical strategies for sustainableapplications will play a major part in the event lineup. Highlighted sessions include:•Round table discussion: Bridging Borders: A Designer x Producer Talk on
Sustainability – a dialogue between designers and manufacturers, exploring how
to collaboratively overcome sustainability challenges and reconcile the demands ofboth sides, from both Eastern and Western perspectives.

•Econogy Talks: selected exhibitors, including 3M, Advansa and many more, aswell as a representative from Indorama will showcase their innovative green
products, giving attendees in-person insights into some of the market’s latest
sustainable developments in the Sustainable Fibre Forum. Additionally, a Messe
Frankfurt representative will explain the Texpertise Econogy concept, thecombination of economy and ecology that represents the sustainability activities in
the company’s Texpertise Network. The discussion will show how crucial
sustainability is for the economic success of a business today, and indicate how
fairgoers can benefit from such an approach.

Beyond the subject of a greener textile industry, other topics will be explored at various
events. With more to be announced in the coming weeks, the following seminars hosted
by international experts will provide the latest trends and market updates:•Bridging Worlds: Design Strategies for Success in Middle Eastern Markets: Ms
Esra Lemmens (Day 1)•How Psychology Impacts the Way We Design Spaces: Ms Pallavi Dean (Day 1)

Moreover, the 10th Home Textiles and Furniture Industry Ecological Integration Forum willbring together leading home textile and furniture brands to explore cross-industry
collaboration and provide one-stop home solutions. The 30th China Home Textiles
Design Festival & Designer Recommended Brand Awards will showcase the latest trends
and achievements in home design, allowing participating brands to gain recognition fromdesigners. Meanwhile, the 7th China International Fibre Art Exhibition will invite influential
artists from home and abroad to present diverse contemporary fibre artworks; and theChina Intangible Cultural Heritage of Textile Exhibition will showcase some remarkabledisplays.
Please visit here to learn more about the fringe schedule.
Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt(HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile
Association (CHTA).
Press information and photographic material:
https://intertextile-shanghai-hometextilesautumn.hk.messefrankfurt.com/shanghai/en/press.html
Social media and website:
https://www.facebook.com/intertextilehome
https://www.instagram.com/intertextilehome/https://twitter.com/IntertextileH
https://www.linkedin.com/in/intertextilehome/https://intertextile-shanghai-hometextiles-autumn.hk.messefrankfurt.com/shanghai/en.html

Your contact:
Betty Fong
Phone: +852 2230 9281
betty.fong@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk

Newsroom

Background information on Messe Frankfurt
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