Aug. 8, 2008

Best Bridal, Inc.
President and CEO

Masayuki Tsukada

TSE Mothers Code: 2418
For information, contact:
Director and Manager, Administration Division Tomoharu Fujitani
Tel: 03 (5464) 0081
http://www.bestbridal.co.jp

Notice concerning revision of expected performance for the first half and the year

Based on recent corporate performance, expected performance for the first half of the current term
(Jan. 1 to Dec. 31, 2008), and for the full term, have been revised from the initial estimates, as detailed
below.

1. Revision to consolidated performance for term ended Dec. 31, 2008
Mid-term (Jan. 1 to June 30, 2008)(unit: million yen)

14,30014,3000－％Operatingprofit
1,800
2,400600
33.3％

Operatingearnings
1,700
2,000
300
17.6％

12,233

1,386

1,345

Revenues
Initial estimate (A)Revision (B)Change (B – A)
Percent change(Reference) First-half performancefor term ended Dec. 31, 2007
Full term (Jan. 1 to Dec. 31, 2008)

Net income
850
1,000
150
17.6％
637

(unit: million yen)

Initial estimate (A)Revision (B)Change (B – A)

32,00031,400△ 600

Operatingprofit
5,600
5,600
0

Percent change(Reference) Performance for term
ended Dec. 31, 2007

△ 1.9％

－％

－％

3.8％

28,259

4,805

4,534

2,104

Revenues

Operatingearnings
5,200
5,2000Net income
2,600
2,700
100

2. Revision to non-consolidated performance for term ended Dec. 31, 2008
Mid-term (Jan. 1 to June 30, 2008)(unit: million yen)

13,800
13,900100
0.7％Operatingprofit
1,700
2,100
400
23.5％

Operatingearnings
1,600
2,000
400
25.0％

11,807

1,296

1,308

Revenues
Initial estimate (A)Revision (B)Change (B – A)
Percent change(Reference) First-half performancefor term ended Dec. 31, 2007
Full term (Jan. 1 to Dec. 31, 2008)

Net income
800
1,100
300
37.5％
678(unit: million yen)

Initial estimate (A)Revision (B)Change (B – A)

31,10030,600△ 500

Operatingprofit
4,800
4,900
100

Percent change(Reference) Performance for term
ended Dec. 31, 2007

△ 1.6％

2.1％

2.2％

13.0％

27,478

4,203

4,065

2,167

Revenues

Operatingearnings
4,600
4,700
100

Net income
2,300
2,600
300

3. Reasons for change in expected performance for the first half
3-1

Reasons for change in expected consolidated performance

Domestic sales experienced sound growth in both the number of weddings and the total per-couple
price at existing business offices, while sales performance at three new offices (nine guest houses inYagoto Nagoya, Kamogawa Kyoto, and Chiba) opened in the prior term (term ended Dec. 31, 2007)
also showed strong performances, as did the Akasaka Office that opened this term. The result wasthat revenues exceeded initial estimates.
Overseas, business in Bali Indonesia, which began in the prior term, was strong but the market itself
shrank due to a reduction in traffic from Japan. Revenues dropped in the Hawaii business. As a result,consolidated revenues are expected to be close to original estimates. Net income, however, isexpected to surpass initial estimates significantly due to enhanced profitability in domestic sales, andreductions in costs and sales administrative expenses below initial projections.
3-2

Reason for change in expected non-consolidated performanceNon-consolidated performance is expected to surpass initial estimates for the same reasons.

4. Reasons for change in performance for the year
In domestic sales, the number of weddings, per-couple price and bookings state are all trending above
initial estimates, but overseas sales is expected to continue to be affected by the reductions in market
size. As a result, both consolidated and non-consolidated revenues for the term are expected to beslightly below initial estimates. Consolidated net income is expected to be about the same as initiallyestimated, while non-consolidated net income is expected to be slightly above the initial estimate.

Note: Performance estimates are based on information currently available. Actual performance may
be different from expectation, depending on the actual situation.