HOW TO BE A FASHION REVOLUTIONARY
Fashion Revolution Week 2024
Fashion Revolution, the world's largest fashion activism movement announces the dates for
Fashion Revolution week 2024, which will also mark the organisation’s 10th anniversary. The
campaign will mark a decade of active campaigning with ten days of action running from15th - 24th April 2024, whilst encompassing a wide range of locally-driven activities acrossthe globe.
The theme for the 2024 campaign is centred around How to be a Fashion Revolutionary.
Inspired by the work of our global community over the last decade, this theme will explore
what it means to be part of the revolution, fashion’s role in driving social and environmental
justice and redefine what fashion activism looks like for the future. We will hear from thecommunity builders, creative thinkers and organisers to guide the next generation of Fashion
Revolutionaries.
We are reaching a tipping point, both in the context of the climate crisis and witnessing
industry transformation. Over the last ten years, we have seen sustainability enter themainstream with more people than ever thinking about the impact of their clothes. We have
similarly seen this demonstrated within the Fashion Revolution community which has grown
three-fold in the last five years. This cultural shift is also supported by a wave of incoming
legislation across the EU and USA that aims to finally regulate the fashion industry.
For a long time, fashion was considered frivolous, which is why the industry has remainedlargely unregulated compared to other sectors and change has been incredibly slow.
However, it is thanks to greater pressure from citizens, NGOs, and trade unions thatpolicymakers are finally paying attention and trying to create legislation to address humanrights and environmental issues in the sector. It is thanks to this global awakening, with thehelp of movements like Fashion Revolution, that we are finally seeing this shift. Our annual
Fashion Transparency Index has also helped to drive change by promoting transparency
within the industry, with brands evidencing progressive increases in their scores,year-on-year since 2017. Finally, more than half (52%) of 250 major brands reviewed aredisclosing their first tier supplier lists, a promising shift compared to 32 out of 100 brands(32%) in the first edition of the Index.

But even with these promising advances, systemic change is still too slow. The lack ofprogress in the face of an accelerating climate crisis, deepening social inequality, andenvironmental destruction is concerning. The people who make our clothes remain trappedin poverty, while fossil fuels still power much of the supply chain and plastic fibres arewidespread. Overproduction and consumption are causing a waste crisis that is crippling
communities in the Global South and polluting environments around the world. Over the nextten years, we will be focusing on the intersections of these crucial areas to revolutionise thefashion industry: paying workers a living wage would help to slow down production, asbrands are forced to assume the real cost of labour, which would in turn reduce
overproduction and address the root cause of waste colonialism. By working toward genderand racial equality, the industry could uplift marginalised voices and help guide ourresponses to the climate crisis.
Despite the growing understanding of sustainability, too many citizens remain unaware of thehuman and environmental problems within the global fashion industry; specifically its links togender, race and climate change, and their personal connection to this. Public
misconceptions around what fashion activism looks can be discouraging, while a knowledge
and skills gap prevents citizens from taking action to positively change the global fashionindustry.
Fashion Revolution Week 2024 will change this. Through interactive workshops andknowledge sharing we will equip a new generation of Fashion Revolutionaries with valuable
skills in communication, community building, advocacy and education. Towards the end of
the week, our entire community will come together for the first Mend In Public Day on 20thApril 2024, a truly global day of action designed as an accessible form of activism, to rebel
against the disposable mindset of our current fashion industry.
“The story of Fashion Revolution is one of community. Over the last ten years, ourgrassroots movement has grown into a fully fledged Global Network across 75 countries andcounting. Together, we have brought the people who make our clothes to the forefront of theconversation, pushed for greater industry transparency and mobilised countless citizens andpolicymakers to take action. In the lead up to Fashion Revolution Week 2024, we will lookback to look forward and invite Fashion Revolutionaries, new and old, to get involved with
our next ten years of fashion activism, guided by the learnings from the last decade.”
Rudo Nondo, Acting Managing Director, Fashion Revolution CIC
At Fashion Revolution, we believe everyone has a part to play in building a fashion industry
that puts people and planet first; from leading rallies and designing posters to teaching skills
and raising funds. When we take individual action together, we harness the power of thecollective to amplify unheard voices, engage new Revolutionaries and help drive systemicchange.
-ends-NOTES TO EDITORSThe full schedule of global events and activations will be announced early 2024 atwww.fashionrevolution.org/frw-24. Download images and campaign materials for press hereand credit where appropriate. For further information and interview requests, please contactpress@fashionrevolution.org.
About Fashion Revolution
Fashion Revolution campaigns for a clean, safe, fair, transparent and accountable fashion
system through research, education and advocacy. Fashion Revolution is a global
movement across 75 countries with a collective vision for a fashion industry that conserves
and restores the environment and values people over growth and profit.
About Fashion Revolution Week
Fashion Revolution Week is the annual campaign bringing together the world’s largest
fashion activism movement for seven days of action surrounding the anniversary of the Rana
Plaza factory collapse.
Social media links
Instagram
X (Formerly Twitter)
TikTokFacebook
YoutubeLinkedInSocial media hashtags#FashionRevolution#FashionRevolutionWeek#WeAreFashionRevolution