January 28, 2011
Best Bridal, Inc.
President and CEO: Masayuki TsukadaSecurities code: 2418 (First Section, Tokyo Stock Exchange)
For information, contact:
Tomoharu Fujitani
Director and Manager, Administration Division
Tel: +81 3 (5464) 0081
http://www.bestbridal.co.jp

Best Bridal Announces Acquisition of Sub-subsidiary
Best Planning Inc. (a consolidated subsidiary of Best Bridal) announced that its board of directors held an ad hoc
meeting on January 28, 2011, at which it agreed to make Hospitality Network Corporation a subsidiary by acquiring
newly issued shares in a private placement. Details appear below.
1. Reason for acquisition of shares
Through the acquisition, Best Bridal hopes to incorporate the exemplary levels of hospitality associated with theinternationally recognized InterContinental brand into its own wedding and banquet business while also developing its
business model with a view to the future overseas expansion of its hotels business.
2. Overview of acquiring subsidiary(1) Company name(2) Legal representative(3) Location(4) Establishment date(5) Main business lines

Best Planning Inc.
Masayuki Tsukada, President
3-11-10 Higashi, Shibuya-ku, Tokyo
August 8, 2000
Supply of food to wedding reception and other event venues

3. Overview of company to be acquired as a sub-subsidiary (as at December 31, 2010)(1) Company name(2) Legal representative(3) Location(4) Establishment date(5) Main business lines(6) Paid-in capital(7) Employee headcount(8) Major shareholders andpercentages of ownership

Hospitality Network Corporation
Yuji Tsutsumi, President
1-16-2 Kaigan, Minato-ku, Tokyo
February 3, 1983
Management and operation of Hotel InterContinental Tokyo Bay
98,750,000 yen371InterContinental Hotels Group PLC 14.5%, Seiyu GK 13.8%,Yuji Tsutsumi 13.8%, Best Bridal 13.5%(9) Relationships between the Best Bridal Group and Hospitality Network Corporation(1) Equity relationships(2) Personnel relationships(3) Business relationships

Best Bridal owns 13.5% of Hospitality Network Corporation’s voting shares.
Best Bridal President and CEO Masayuki Tsukada is also a director of
Hospitality Network Corporation.
Best Hospitality Heart Inc. (a consolidated subsidiary of Best Bridal) andHospitality Network Corporation have an outsourcing agreement related towedding and banquet operations.

(10) Hospitality Network Corporation’s business results and financial condition (most recent three years)(millions of yen, except per-share data)
Fiscal year ended December,Net assets
Total assets
Net assets per share (yen)Net sales
Operating profit
Ordinary profit
Net profit
Net profit per share (yen)Per-share dividend

2007
727
3,747
5,846.10
5,671
60
42236
1,896.67
—

2008
742
4,082
5,963.68
5,322
32
27
14
117.49
—

2009
745
4,010
5,989.53
4,544
457325.94—

4. Number of shares to be acquired, acquisition price, and details of pre- and post-acquisition shareholdings(1) Number of shares held before acquisition(2) Number of shares acquired(3) Number of shares held after acquisition

19,500(percentage of ownership: 13.5%, directly held by Best Bridal)
10,000,000(acquired by Best Planning Inc. and therefore indirectly held byBest Bridal; acquisition price: 500 million yen)
10,019,500(percentage of ownership: 98.7%)

5. Acquisition timeline(1) Date of ad hoc board of directors meeting(2) Transaction date

January 28, 2011
January 28, 2011

6. Future outlook
Best Bridal is currently determining what impact the acquisition will have on its consolidated business results for thefiscal year ending December 31, 2011, and plans to announce further details on February 14, 2011, when it releases
its consolidated business results for the year ended December 2010.