news +++ Heimtextil

Patricia Urquiola x Heimtextil: immersive installation enables
cohesive design experience in 2025
Frankfurt am Main, April 2024. Heimtextil and Patricia Urquiola, together, provided aglimpse into the highly anticipated design installation to be realized at Heimtextil
2025, reinforcing the special collaboration with the celebrated Spanish architectand designer. The partnership further enhances Heimtextil's design expertise in thefield of home and contract textiles. The immersive interior design installation
focuses on ready-made textiles, with a strong emphasis on hospitality and design.
Heimtextil, the foremost global trade fair for home and contract textiles, is pleased tounveil new details on its collaboration with design luminary Patricia Urquiola during Milan
Design Week. This partnership signifies a convergence of vision, innovation, andsustainability, setting the stage for a meaningful experience in textile design to be
showcased at Heimtextil 2025 in Frankfurt.
Patricia Urquiola, the creative force behind Studio Urquiola, shares Heimtextil's steadfast
commitment to pushing boundaries and reducing complexity. Both brands approachtransformations and sustainability holistically, enabling change and shaping the future ofinterior design concepts in hospitality, retail, and beyond.
"The collaboration with Studio Urquiola further elevates Heimtextil’s strong design
expertise," states Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe
Frankfurt Exhibition GmbH. "Urquiola's visionary approach perfectly complements our
mission to inspire, convey knowledge, and drive the business viability of the global textiles
industry forward."

Credits: Messe Frankfurt / Photo by Marco Bergamini

Experience Design at Heimtextil 2025
At Heimtextil 2025, attendees can expect to immerse themselves in a curated interior
design installation by Patricia Urquiola, focusing on ready-made textiles emphasizing
hospitality and design. Aptly named "Among-us”, the new showcase places humanexperience at its core.
The installation enables a cohesive design experience for buyers and exhibitors alike.
Heimtextil’s expertise in Interior.Architecture.Hospitality with the unrivalled design
capability of Patricia Urquiola provide a seamless experience, bridging hospitality designconcepts as well as global suppliers of functional contract textiles and retailers. This offers
further opportunities to showcase upskilling design for attendees, reinforcing Heimtextil's
role as a go-to platform for designers, exhibitors, architects, retailers, and hospitality
decision-makers seeking to redefine textile design.
“Working with Heimtextil, we continue research on textiles that the Studio has been doingfor years, developing textiles as products and their application in product design, interiors,and architecture in a large spectrum of scales. “Among-us” will be an installation that willpropose our vision and open a larger conversation inside and outside the industry,including topics such as sustainability in materials, conviviality, and the perception
between virtual and reality,” says Patricia Urquiola.
A Shared Goal for Sustainable Design
Moreover, collaborating with Patricia Urquiola advances discourse on sustainability,
particularly in the realm of regenerative materials. By showcasing tangible examples ofsustainable practices and fostering innovation, Heimtextil and Studio Urquiola aim toencourage the adoption of sustainable practices throughout the textile industry.
Heimtextil x Studio Urquiola 2025 promises to be an unmissable event for anyone
passionate about textiles, design, and sustainability.
About Heimtextil
Heimtextil is the industry's most important global event for interior textiles, interior design
and interior trends. With its new products and trends, it kicks off the upcoming season andgives important impulses to both exhibiting companies as professional visitors from allover the world.
About Studio Urquiola
Studio Urquiola was founded in 2001 by Patricia Urquiola and her partner, Alberto
Zontone, and it operates in the fields of industrial product design, architecture (hotels,retail spaces, residences, exhibitions and installations), art direction and strategy
consulting.
Heimtextil 2025 takes place from January 14 to 17, 2025.
Press information & images:
https://heimtextil.messefrankfurt.com/frankfurt/en/programme-events/studio-urquiola.html
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www.heimtextil.messefrankfurt.com
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www.facebook.com/heimtextil

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Texpertise Network
Information from the international textile industry and theworldwide textile trade fairs organised by Messe Frankfurt
www.texpertise-network.com

Your contact:
Ivonne Seifert
Tel.: +49 69 75 75-6157
ivonne.seifert@messefrankfurt.com
Messe Frankfurt Exhibition GmbH
Ludwig-Erhard-Anlage 160327 Frankfurt am Main
www.messefrankfurt.com
GitaPR
Serina AidasaniTel.: +1 917 815 0244
serina@gitapr.com
www.gitapr.com

Messe Frankfurt background informationwww.messefrankfurt.com/backgroundinformation
Sustainability at Messe Frankfurt
www.messefrankfurt.com/sustainability-information