Call-for-Speakers
For the 9th HbbTV Symposium and Awards
Paris - 25th and 26th November 2021

If you would like to speak at the 9th HbbTV Symposium and Awards 2021 in Paris you arewelcome to send us an outline of your proposed presentation through this online form. Pleaseprovide the title, an abstract (max. 200 words), a speaker's biography (max. 150 words) and a
speaker's photo by July 15, 2021.
We welcome speakers on the following listed topics, from the point of view of the user
experience, the interactive services and their content and the business opportunities opened
up through the use of HbbTV technology, particularly when supported by case studies of liveservices. Submission of additional topics will also be considered.
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Reviews of new and existing HbbTV deployments in different markets and countries
Using hybrid broadcast and broadband to improve television for viewers from theperspectives of:o Consumers and/or consumer organisationso TV and other device manufacturers (e.g. supporting multiscreen services,companion/second screen)o Operators and Service Providers
o Broadcasters (both public service and commercial)o National government and/or EU administration and regulation
Advertising and other means of monetising the hybrid broadcast and broadband
approach to television (e.g. addressable TV ads)o Targeted Advertising (TA): Broadcast ad substitution▪ Client side and server side substitution▪ Watermarking-based substitutiono Targeted Advertising: implementations, use case examples, experiences, future
developments, challenges
o Benefits of standards-based TA (opposed to proprietary solutions)
HbbTV Operator Application (HbbTV OpApp)
o Explanation, implementations, best practices, specification updates,Experiences in promoting and marketing HbbTV
o From a technology perspectiveo From a Business Development perspective
GDPR & ePrivacy – experiences in an HbbTV-enabled world
o Audience measurements, viewer behavior and other in GDPR compliancy
Content Media Security, rights management and content protection in hybrid TVservices.

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HbbTV best practices:o OTT, on demand/catch-up streaming services
o Companion screen applications
o Voice-Control with HbbTV
o 360° VR – increase viewer engagemento Experiences with Operator Applicationo Content discovery serviceso Accessibility (Spoken subtitles, Audio descriptions, Sign language)
Delivering advanced viewing experiences including:o Ultra-High Definitiono High-Dynamic Rangeo Next Generation Audioo Virtual Reality / Augmented Reality / AI
Cutting edge innovations and technology in the deployment of HbbTV-enabled services
and devices
Tools and techniques for developing and testing HbbTV applications and services
HbbTV and other standards – DVB, ATSC 3.0, etc. – What can we learn from one anotherand how can we work together effectively? A few examples can be:
o 3GPP 5G Technology/5G Broadcast
o DVB-I: role/involvement of HbbTV, new specificationso IP-Broadcastingo ATSC 3.0 watermarking
Update from US market, e.g. inspiration for European market: ATSC 3 datacast
applications, new applications, trends (local news, education)
Inside HbbTV: how the organisation works, Working Groups, Task Forces, participation,
involvement, benefits of membership
HbbTV Conformance Regimes: why it is needed, country best practices, implementation,
stakeholder education
Key TV and OTT market trends and future directions
Lessons learned by service providers in deploying HbbTV services and doing businesswith HbbTV. What could be improved?