10th HbbTV Symposium and Awards 2022
Promotional Opportunities
9th – 10th November 2022, Prague

10th HbbTV Symposium and Awards 2022
HbbTV - The Key to Enhance TV… a cooperation between …

…being held on November 9th and 10th in Prague, the 10th HbbTV Symposium and Awards
provides a unique platform for the HbbTV community and the media industry to listen,
engage, discuss and build your network in an in presence and broadcast on-line digital event.

Who is HbbTV?
HbbTV OpApps Reduce Costs and Accelerate Go-To-Market Deployment
Enables Targeted Ads on TVs
Improve Viewers’ TV Experience with OpApps
Enrich Broadcast Services
Maximum Reach for Interactive Services

Simple Access to Enriched Services
Enables Enhanced Digital Switchover

More information on www.hbbtv.org
HbbTV Association | Copyright © HbbTV

3

Who is AKTV?
The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial
television broadcasting operators with the goal of defending, supporting and promoting the common
interests of commercial broadcasters in the Czech Republic. The Association of Commercial Television:−−−−−

Initiates the making of laws relevant for commercial television broadcasting and in this respect is apartner and a consultation hub in relation to government authorities.
Actively oversees the observance of copyrights that apply to television broadcasters.
Defends and promotes the shared interests of its members in the fields of commercial television
broadcasting, protection of personal data and self-regulation with regard to commercial messages.
Participates actively in setting up an operational self-regulatory or co-regulatory system in the key areasthat influence television broadcasting on the territory of the Czech Republic and the European Union.
Educates, develops and cultivates the Czech television market through research and sharedcommunication activities.

The founding members of the Association are the Nova, Prima and Óčko television networks.
HbbTV Association | Copyright © HbbTV

4

Symposium Key Values

 To enjoy outstanding networking opportunities: professionals, consultants, broadcasters, media companies
and manufactures will share experiences and solutions for interoperability and future developments.
 To listen to an impressive line-up of speakers & moderators
 To demonstrate and present technologies and applications (Exhibition/Business area)
 To accelerate your business with presentations, exhibition and sponsoring To analyze the current market situation, future developments and to foster your joint projects andapplications.
 To understand how HbbTV technologies help to enrich your services, enabling Targeted Advertising on TV
sets and creating a branded TV experience with "Operator Applications" To offer a platform to update the community on state-of-the-art and sophisticated solutions based on HbbTV
Specifications.
 To participate in a high-profile event at international level.
HbbTV Association | Copyright © HbbTV5

The Venue
NATIONAL HOUSE of
VINOHRADY
Broader City Centre – Facing Tube Station –Good Hotels Nearby

It is a fascinating neo-renaissance style
Palace, and it is situated in the district ofVinohrady. The name Vinohrady in English
means vineyards; indeed it was theterritory of Prague where the royal family
had its vineyard property. Currently, theNational House of Vinohrady is listed as a
National Cultural Monument and is ownedby the Ministry of Culture of the Czech
Republic.
HbbTV Association | Copyright © HbbTV

EXTERNAL
VIEW

ADDRESS:
Národní dům na VinohradechNáměstí Míru 820/9, 120 00 Praha 2-Vinohrady
Google maps: https://g.page/NardumVinohrady?share6Symposium Draft Program
Date: 9th – 10th November 2022
Venue: Prague and on-line broadcast
9th November – DAY 1 (10:00 - 18:30)
10:00 – 11:00 Welcome, Registration, Networking
11:00 – 13:00 Symposium Conference
13:00 – 14:00 Light Lunch & Networking
14:00 – 16:00 Symposium Conference
16.00 – 17:00 Coffee Break & Networking
17:00 – 18.30 Symposium Conference

20.30 – 23.30 Awards Reception and Ceremony
10th November – DAY 2 (09:30- 16:30)
08:30 – 09.30 Welcome, Registration, Networking
09:30 – 11:00 Symposium Conference
11.00 – 12.00 Coffee Break & Networking
12:00 – 13:30 Symposium Conference
13:30 – 14:30 Light Lunch & Networking
14:30 – 16:30 Symposium Conference
HbbTV Association | Copyright © HbbTV

7

Program – Main Topics
The Key to Enhance TV•

HbbTV deployments over the world•

Improving viewers’ experience•

Advert, targeted advert and other monetizing means•

GDPR & ePrivacy•

Content and media security and protection•HbbTV best practices and cutting edge innovation•

Operator Application experiences•Tools and technique to develop and test applications•HbbTV and other standards (DVB, 5G, ATSC, etc.)

HbbTV Association | Copyright © HbbTV

8

5th HbbTV Awards 2022
The event hosts the 5th HbbTV
Awards to recognise thosecompanies that demonstrate thebest adoption of HbbTV.
Choose your category and send
your entry as soon as possible!
Entries close on Autumn 2022
and finalists will be notified byOctober 2022 end.
All finalists are invited to attend
the HbbTV Awards Ceremony
on 9th November 2022 in Prague.
HbbTV Association | Copyright © HbbTV

9

Additional HbbTV Events
A path toward the 10th HbbTV Symposium and Awards− Forum Europeo Digitale 2022 (FED 2022)
June 16th/17th, 2022 – Royal College – Lucca – Italy

A HbbTV corner booth with Symposium and Award representation (see details next slide)− HbbTV Symposium Digital Experience
June 28th, 3 p.m. – 3.45 p.m. CEST

An on-line digital event focusing the 10th Symposium and Awards, an opportunity tointeract with members, market and professionals.

− HbbTV Symposium and Awards Premiere
September 28th, 3 p.m. – 3.45 p.m. CEST
An on-line overview of the event curated by MEWG

HbbTV Association | Copyright © HbbTV

10Additional HbbTV Events
A path toward the 10th HbbTV Symposium and Awards

EUROPEAN DIGITAL FORUM – FED 2022
June 16th/17th, 2022 – Royal College – Lucca – Italy
During FED 2022 in Lucca, the organization will provide and organize
an area to promote and present the 10th HbbTV Symposium and Awards
in Czech Republic, with the participation of AKTV and the HbbTV
Association representatives to promote and demonstrate the relevance ofthe event.
HbbTV Association | Copyright © HbbTV

11

Additional HbbTV Events
A path toward the 10th HbbTV Symposium and Awards

HbbTV DEMO LIVEThree HbbTV on-line demonstration events hosting our sponsors:‒ A date in early September‒ A date in early October‒ A date in late October3 x 30’ minutes live digital event with 5 presentations of 5’ each ofHbbTV applications/products with videos, live demos,presentations, new things to “show”, directly from our sponsor
companies.
HbbTV Association | Copyright © HbbTV

12

Sponsorship Program
The sponsorship benefit− New events and additional initiatives compared to last year edition− In partnership with the 19th FED in Lucca - Italy− Longer communication through “Additional Events” before theNovember Symposium− Symposium with attendance in Prague and digital event on line

− Cheaper, special price for any Sponsorship Pack confirmed before
July 8th, 2022
HbbTV Association | Copyright © HbbTV

14

Sponsorship Program
MAIN SPONSOR – DIAMOND PACKAGE
The Diamond Package is reserved to our Main Sponsors. Your company will feature prominently throughout
the event, with your company being invited to participate in a number of promotional opportunities during theHbbTV Symposium and Award 2022 and during the Additional HbbTV Events 2022.
Key Features:
 Your company logo will appear all over the communication materials and marketing initiatives,including the symposium website - www.hbbtv.org
 Your company CEO will be invited to participate in the Symposium Opening Ceremony, yourdelegate speech at the Symposium and at the HbbTV Symposium Digital Experience Your company will be a co-sponsor of the HbbTV Awards with a short speech Your company will have a 2 page company profile on Symposium program + ADV
 Your company will have a corporate booth (4 x 3 m.) in the business area
 Your company profile will appear on the HbbTV Symposium press pack
 Your company will receive 4 pass for the Symposium Your company will have 5’ slot presentation during one of the HbbTV Demo Live on line event

Cost: Special € 6,500/Regular €8,000 for HbbTV Members(HbbTV Non Member €7,500/€9,000 – All prices VAT not included – Special price before July 8th, 2022)
HbbTV Association | Copyright © HbbTV

15

Sponsorship Packages
SponsorLevelGoldSilverBronze(w/o VAT)

Special €4,500/ Regular €5,000(HbbTV non-member: €5,500/€6,000)

Special €2,500/ Regular €3,000(HbbTV non-member: €3,500/€4000)€1,500(HbbTV non-member: €2,500)• A CEO speech during theSymposium• Delegate participation in a roundtable at HbbTV Symposium
Digital Experience• Company logo in the press
release and press packPackage• One page Company profile onFeatures
the Symposium brochure• Company logo on Symposium
website – Gold Sponsor• 5’ slot presentation during one ofthe HbbTV Demo Live• 2 pass for the HbbTV
Symposium and Awards• Company mentioned in the HbbTV
Symposium Opening Ceremony

Business • A corporate booth (3 x 2 m.) in thebusiness area
Area

• Virtual Business Area

HbbTV Association | Copyright © HbbTV• Company logo in the press release• Company mentioned as
Technology Sponsor
during the HbbTV
Digital events• ½ page of Company profileon the Symposium brochure• Company logo in the press
release• Company logo on Symposium
website – Silver Sponsor• ¼ page o f Company
profile on theSymposium brochure• 1 pass for the HbbTV
Symposium and Awards• 5’ slot presentation during one ofthe HbbTV Demo Live• Company logo on Symposium
website – Bronze Sponsor

All prices VAT not included – Special price before July 8, 2022

16

Booth – Basic Package#Item

DiamondGold

Basic Package
1White rear walls 4m x 3m

Included2

White rear walls 3m x 2m

3

Counter 100x120 cm

1x included

4

Carpet + Electrical socket

Included5

Stool

2x included

6

Ethernet Connection (no Wifi, about 5-10 Mbit/s)

included

Included

Optional items are available on demand:
TV sets
Technical TV Connection
Extra Counter
HostessWhite Wall Graphic Print
HbbTV Association | Copyright © HbbTV

17

Virtual Booth
Available to Diamond, Gold and Silver Sponsors

Your Company
Logo here

A virtual online “business area” accessible from theSymposium website where Sponsors could publish their own
business content, i.e. promotion and demo videos, brochures of
their products and the meeting agenda.
This dedicated virtual booth includes a web page with apresentation of the company and as many keys as needed togive access to specific content. Content must be provided bycompanies and will be published by the symposium organizers.

HbbTV Association | Copyright © HbbTV18

Other Promotional Opportunities
Alternative to the described Sponsor Packages we offer more opportunities to increase your visibility andvalue to your business:

Social BreakKey Band
VIP Package
CEO Interview
Awards Sponsor
Cost: to be discussed – please contact us
HbbTV Association | Copyright © HbbTV

19

Book Your Sponsorship Package

Andrea M. Michelozzi

andrea@dimecomunica.com+34 606 516 106

Jessica Di CostanzoAngelo Pettazzi
angelo.pettazzi@mediaset.it
HbbTV Association | Copyright © HbbTV

20

Symposium Tickets

TicketMembers Price

Non-Members
Price

Date

Early Bird155 €185 €Until 30th Sep

Full Fee

225 €255 €From 30th Sep

HbbTV Association | Copyright © HbbTV

21