5 WAYS TO GET INVOLVED FOR 2021
Fashion Revolution Week, the annual global campaign calling for a fashion industry that values people and the planet overgrowth and profit, will run from Monday 19th – Sunday 25th April 2021.
This year, Fashion Revolution is calling on the fashion industry and governments to recognise the interconnection between
human rights and the rights of nature. The campaign group believes we need a radical shift in our relationships—with eachother, with our clothes, within fashion supply chains and with the natural world—so that the rights of people and the rightsof nature hold more of the power wherever decisions are being made. Fashion Revolution argues that the human
exploitation and ecosystem degradation we see all around us today are the product of centuries of colonialism andglobalised exploitation, stemming from a western-focused worldview in which human and environmental prosperity areseen as isolated and disconnected from each other.
They believe we need this revolution for our own prosperity and wellbeing, and for the health of our earth and ouroceans. This Fashion Revolution Week, they will be are bringing people together from across multiple communities,amplifying unheard and marginalised voices, and working together to explore interconnected solutions.
HOW TO GET INVOLVED FOR 2021?
1) TAKE TO SOCIAL MEDIA AND ASK BRANDS:a.

#WhoMadeMyFabric?

In order to enable a new level of transparency throughout the fashion industry, Fashion Revolution, in partnership withThe Freedom Fund, is launching a public campaign calling for greater transparency beyond tier 1 of the supply chain tosupport the goals of the Tamil Nadu Declaration.
Aiming to put pressure on brands to disclose 100% of the textile production sites (spinning, knitting, weaving - excluding
leather and components) in their supply chain, we need your support to contact 60+ of the world’s leading brands to ask
them #whomademyfabric? and encourage them to meet the deadline set to commit to supporting the request by Summer
2021.
b. #WhoMadeMyClothes?
Challenge brands to protect the people in their supply chains and take responsibility for the human rights and wellbeing of
everyone involved in the manufacturing process from farm to factory to finished garment.
c.

#WhatsInMyClothes?

Hold brands accountable for their impact on the environment, the natural resources used in their materials and theirwaste footprint.
We will be encouraging all global citizens to post a selfie holding one of our posters on Instagram, Twitter, TikTok,
Facebook or whatever platform you use. Tag the brand you’re wearing and ask them #WhatsInMyFabric?
#WhoMadeMyClothes? and #WhatsInMyClothes?
For further information and full contact details for brands email addresses, check out our Citizens Get Involved Guide at:https://issuu.com/fashionrevolution/docs/fr_2021_getinvolved_citizensWe know from our research that brands are paying close attention to the demands of their customers - and that these
simple pleas for transparency can effect major changes in even the biggest fashion brands.

Some brands won’t answer at all. Some might tell you where your clothes were made but not who made them. Some will
direct you to their corporate social responsibility policy. Only a few pioneers will show that they are working in a way thatempowers workers and respects nature. Let us know how they respond by tagging us at @fash_rev.
If a brand doesn’t respond, keep asking. Our power is in persistence.
2) FOLLOW UP!
If a brand responds to your post or email, get specific. The more information you ask for, the more brands are pushed toimprove their social and environmental policies and processes, and act transparently. We’ve drafted some questions you
can ask as featured in our Citizens Get Involved Guide.
3) INVITE A FRIEND
New for 2021, we are welcoming our community to invite a friend (or a few) to join in with Fashion Revolution Week.
Simply by using our email sharing template, you are giving them access to our Get Involved Guides, along with our virtual
events programming and an introduction to Fashion Revolution. This enables our voice to become louder and our impact
greater.
Check out the website and our newsletter for further information.
4) USE YOUR WINDOWS
We want to see people everywhere using their windows (and creativity) to ignite a Fashion Revolution, and spread theword. In 2020, people went into lockdowns around the world and used the windows of their homes to share messages ofinspiration and support, politics and protest with their neighbourhoods. We think it’s the perfect stage and want to see
how you’ll use yours to share the message of a Fashion Revolution.
Download a poster on our website or get creative and make your own. If you’re making your own poster, add the Fashion
Revolution logo. Download the logo here.
Show us your posters. Tag us at @fash_rev so we can share with our community of revolutionaries
5) ATTEND AN EVENT
Fashion Revolution Week 2021 is packed full of events you won’t want to miss including our lead partnership events,Fashion Question Time and a global portfolio of designers taking part and providing exclusive studio access and discussion
within Fashion Open Studio programme.
Join us for a series of live conversations, global summits and virtual workshops to explore fashion’s issues andcollaborative solutions in a global context.
We’ll be broadcasting virtual events every day (April 19-25th) on our social media channels including YouTube &Instagram.
Fancy hosting an event? We have a guide for that too:
https://issuu.com/fashionrevolution/docs/fr_2021_getinvolved_events
To learn more about the history of Fashion Revolution Week and the issues we’re campaigning on in 2021, head to ourwebsite at: https://www.fashionrevolution.org
In summary, by choosing to get involved and support Fashion Revolution Week 2021, you will be helping us to:●●

Amplify unheard voices: Those of supply chain producers, workers and communities affected by the fashionindustry, giving them more visibility and providing a platform for their stories.
Widen community participation: Mobilising people and their communities around the world to speak up, cometogether and take action to create the systemic change that is urgently needed across the fashion industry.

If we work together, we believe we will see a future global fashion industry that conserves and restores the environment
and values people over growth and profit.
Now is the time for a fashion revolution.

– ENDS –NOTES TO EDITORSThe full schedule of global events will be announced shortly at www.FashionRevolution.org
About Fashion Revolution
Fashion Revolution is the world’s largest fashion activism movement, formed after the Rana Plaza factory collapse inBangladesh in 2013 which killed over 1,100 people. Fashion Revolution campaigns for a clean, safe, fair, transparent andaccountable fashion industry through research, education, collaboration, mobilisation and advocating for policy change.
Fashion Revolution is a global movement with country offices and voluntary teams in 90 countries.
Fashion Revolution believes in a global fashion industry that conserves and restores the environment and values people
over growth and profit. In order to achieve this goal, the organisation conducts research that shines a light on the fashionindustry’s practices and impacts, highlights where brands and retailers are moving too slowly and incentivises and promotes
transparency and accountability across the supply chain.

About Fashion Open Studio
Now in its fifth year, Fashion Open Studio is a Fashion Revolution initiative. As a showcasing platform, the purpose is toshine a spotlight on best practice and innovation being led by fashion and textile designers, biotech start-ups and retail
disruptors. As well as radical new start-ups, FOS has attracted some of the industry's biggest names to collaborate, including
Vivienne Westwood, Bethany Williams and Christopher Raeburn. The designers are selected for their commitment to aclearly defined criteria of responsible design and systemic innovation. During Fashion Revolution Week, 19-25 April 2021,
designers share best practice in a transparent and open manner, in a way that offers access and stimulates discussion andquestions.

Contact Details: For further information please contact: Jenny Houghton, Global Communications Director, Fashion
Revolution: Jenny@fashionrevolution.org +447766336216
Images: Download images and campaign materials for press here and credit where appropriate.
Social Media: @fash_rev #WhoMadeMyClothes #WhoMadeMyFabric #WhatsInMyClothes #IMadeYourClothes#FashionRevolution #LovedClothes Last