Affiliate Guidelines

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10bet logos

10bet logos
The 10bet Master logo includes thestrapline ‘For the bettor’ in order tocommunicate the brand essence.
The 10bet marque is the mostcommon logo used on 10bet assets.

10bet master logo

10bet marque

10bet sub-brand logos

10bet have a number of sub-brandlogos which should be usedappropriately for the branding andmarketing of 10bet’s gaming sites.

10bet Afifiliates logos
10bet also have two official
partnership logos, these should
be used in instances where abrand is affiliated or partneredwith 10bet.

10bet Affiliate Brand Guidelines2

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Logo misuse

10bet logo usage
Ensuring the 10bet logo is used in
the right way is critical.
The logo must be black or white
depending on legibility against thebackground colour.
Consistent application of the logo
helps to build recognition.

Correct

Stretched

Altered proportions

Separated/moved

Substitute fontMultiple colours

Added gradient

Outlined

RotatedDrop shadow

It must never be modified, warped,
stretched, recoloured or used inany other form than that suppliedby 10bet.
For the avoidance of doubt, thefollowing examples illustratecorrect and incorrect examples.

10bet Affiliate Brand Guidelines

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The logo has a recommended area ofclear space around it, based on thewidth of the ‘1’.
This area should be left clear of type,pictures, shapes and other logos.
Exclusion zones should be maintained
each time the logo is used, toprevent any secondary materialinhibiting legibility.

xxxx

The logo should ideally have as muchspace around it as possible. This
helps it stand out and ensures any
secondary material does notundermine its authority.

Logo exclusion zones

Please note—All details shown in grey are guides
only and should not be printed.

xxxx

x

x

10bet Affiliate Brand Guidelines4

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Logo usage - on colour

Logo usage on colour
When placing the logo on an image
or coloured background please use
common sense to ensure there issufficient contrast between the logo
colour and background.
It is of upmost importance that the‘BET’ within the ‘0’ is fully legible at
all times.

Adds a boarder to the logo, not centred.

Adds a boarder to the logo, not centred.

Correct

Correct

For example, when placing the logo
on a white background, please use ablack logo on a transparent
background and when placing thelogo on a black baground, pleaseuse a negative version of the logo.

10bet Affiliate Brand Guidelines5

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Logo usage - on Affiliate banners

Affiliates banner logo usage
When placing the logo on an image orcoloured background banner pleaseuse common sense to ensure there issufficient contrast between the logo
colour and background.
It is of upmost importance that the‘BET’ within the ‘0’ is fully legible at
all times.
The use of the 10bet sub-brand logos
differs between categories. For
sports Affiliates, the 10bet
masterbrand marque must be used.
For casino Affiliates, the 10bet Casino
logo can be used if the safe space
allows for it

10bet Affiliate Brand Guidelines

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Correct logo use for sport

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10bet mockups

User experience is an important selling
point for us and we are proud on how
the site looks. That is way we createdsome mockups of laptops and mobiles
screenshots (sports, casino, live
casino and casino’s top games)

SportCasino

10bet Affiliate Brand Guidelines7

Thank you

10bet Masterbrand guidelines
affiliates@10bet.com