Style Guide
F O R HE A D QUA RT E R S, C HA PT E R S, M E M B E R S & V E ND O RS

CLICK HERE TO DOWNLOAD HIGH-RESOLUTION LOGOS, ELEMENTS & FONTS INCLUDED IN THIS STYLE GUIDE.

TABLE OF CONTENTS
4 EV ENT LO G O S & G R APHI CAL ELEMEN T S
5 FO NTS & FR ATER NITY COLORS
6 MIS S IO N, V ISIO N, P URPOSE & MOT TO
7 S O C IA L MED IA STA NDARDS
8 S O C IA L MED IA G R A P HI CS
9 C H A P TER INS TA G R A M TAKEOVERS
10 FO R MS & P OW ER P O I N T S
11 LETTER H EA D & ENV ELOPES
12 C H A P TER D ES IG NATION S
3EVENT LOGOS & GRAPHIC ELEMENTSAB

The following logos are currently active and acceptable to use in any and all
Fraternity branding materials.
LOGO A
Grand Chapter Logo
LOGO B
Elevate - International Leadership Conference Logo
LOGO C
Fraternity SealCDEF

LOGO D
Fraternity Crest/Coat of Arms
LOGO E
CLVEN Housing Logo
LOGO F
The Mystic Circle
LOGO GFraternity Letters
LOGO H
Fraternity Tri-StarsGHIJLOGO I
Alpha Sig Logo
LOGO J1845 LogoKLM

NLOGO KThe Old Gal Logo
LOGO L
Alpha Sigma Phi Logo
LOGO M
Letters Pennant Logo
LOGO NLatin Motto Logo

4

FONTS & FRATERNITY COLORSThe following are color codes for Alpha Sigma Phi’s
official brand color scheme.

Fr an k l in Got h i c B oo kFranklin Gothic Book is the standard font
for the Fraternity. This is to be used as bodyfont for emails, powerpoints, documents,etc. Every staff member must have this font
downloaded and set as their default font.

C A R D I N A L R G B - 2 37: 3 2 : 2 6A LT C A R D I N A L R G B - 2 3 5 : 6 4 : 6 7

PAT RI CI AN
Patrician is used as a header font.

DIN A LT ER N AT E

MAROON R G B - 17 2 : 2 3 : 4 3

DIN Alternate can be used as a sub-header/section header font.

DIN C O N D EN S ED

BLACK RG B - 0 : 0 : 0

DIN Condensed can be used as a subheader/section header font.

Bo deg aS ans - M e di u m

STO N E R G B - 1 57: 1 57: 1 57

BodegaSans - Medium is the typeface used
for the Fraternity’s taglines. Every staff
member must have this font downloaded.

RO CK WE L L

WHITE RGB - 255:255:255

Rockwell is only used as the font for theTomahawk Magazine.

LIGHT STONE RG B - 215 : 215 : 215

Scriptina Pro

Scriptina Pro is used for certificates andoccasionally for social media graphics.

5

MISSION, VISION, PURPOSE & MOTTOMISSION

to provide values-driven brotherhood experiences through life.
VISIONto Better the WORLD through BETTER MEN.
PURPOSEto Better the Man, through the creation and perpetuation of brotherhood founded upon
the values of character: Silence, Charity, Purity, Honor, Patriotism.
M OT TO / TA G L I N E

to BETTER the MAN.
6

SOCIAL MEDIA BRANDING
HEADQUARTERS
Alpha Sigma Phi
Headquarters’ social media
icons and cover photos
change periodically. Themes
for the Fraternity’s social
media identity typicallyreflect upcoming holidays,
campaigns, etc.

CHAPTERS/PROVISIONAL
Our chapters are encouraged
to use images provided byFraternity Headquarters on
their social media accounts.
These images areavailable by request attbtm@alphasig.org.

7

SOCIAL MEDIA GRAPHICS

Generic Use

Chapter-specific

CUSTOM GRAPHICS
The Marketing & Communications team at HQ is always happy to help our chapters create custom graphics. Share yourideas by emailing us at tbtm@alphasig.org or by sending us a DM (@alphasigs) on Instagram.

8

CHAPTER INSTAGRAM TAKEOVERSSHOWCASING CHAPTER EVENTS
Alpha Sigma Phi gives our chapters the opportunity to admin our Instagram account for brotherhood events, philanthropicefforts, family weekends, etc. If your chapter has an event upcoming and would like to post on the Fraternity’s IG story,
send an email to tbtm@alphasig.org or send us a DM (@alphasigs) on Instagram.

What to Post:
Introduce yourself		Name, chapter & initiation year, officer position (if applicable)
Interact with your brothers		
Give a house tour (if applicable)		
Show off your recruitment shirts		
Talk about your chapter and what makes you the best on campus or unique from others
Give shoutouts to brothers you’ve met from other chapters. Chances are, they follow the account as well.
Spotlight an event you’re hosting
What NOT to Post:
Vulgar or inappropriate language
Alcohol or drug use/paraphernalia
Statements detrimental to the Fraternity
Nudity or PDA
Health & Safety violations
Self-promotion (personal handles, business ventures, etc.)
Political statements/opinions

9

FORMS & POWERPOINTSFORMS
Any document on the Fraternity’s official form template can only be produced byFraternity Headquarters. If a chapter would like to utilize a similar template
specific to their chapter, they can reach out to Headquarters at tbtm@alphasig.org.

POWERPOINTS
Any presentation on the Fraternity’s official Powerpoint template canonly be produced by Fraternity Headquarters. If a chapter would like toutilize a similar template specific to their chapter, they can reach out toHeadquarters at tbtm@alphasig.org.

10

LETTERHEAD & ENVELOPESHEADQUARTERS
The Headquarters letterhead and envelope are only to be usedand distributed by Alpha Sigma Phi Staff.

CHAPTERS/PROVISIONAL
Our chapters/provisional chapters are encouraged to use
the letterhead and envelopes created for them by Fraternity
Headquaters. If a chapter/provisional chapter would like to utilize
their specific to their chapter, they can reach out to Headquarters
at tbtm@alphasig.org.

11CHAPTER DESIGNATIONS
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414243Alpha			Yale University
Beta			Harvard University
Gamma			University of Massachusetts-Amherst
Delta			Marietta College
Epsilon			
Ohio Wesleyan University
Zeta			The Ohio State University
Eta			
University of Illinois at Urbana-Champaign
Theta			University of Michigan
Iota			Cornell University
Kappa			University of Wisconsin-Madison
Lambda			Columbia University
Mu			
University of WashingtonNu			
University of California-Berkeley
Xi			
University of Nebraska-Lincoln
Omicron			
University of Pennsylvania
Pi			University of Colorado Boulder
Rho			
University of Minnesota
Sigma			University of Kentucky
Tau			Stanford UniversityUpsilon			
Pennsylvania State UniversityPhi			Iowa State University
Chi			
University of Chicago
Psi			
Oregon State University
Alpha Alpha		
University of Oklahoma
Alpha Beta		
University of Iowa
Alpha Gamma		
Carnegie Mellon University
Alpha Delta		
Middlebury College
Alpha Epsilon		
Syracuse University
Alpha Zeta		
University of California-Los Angeles
Alpha Eta		
Dartmouth CollegeAlpha Theta		
University of MissouriAlpha Iota		
University of Alabama
Alpha Kappa		
West Virginia University
Alpha Lambda		
Case Western Reserve University
Alpha Mu		
Baldwin Wallace University
Alpha Nu		
Westminster College
Alpha Xi			
Illinois Institute of Technology
Alpha Omicron		
Missouri Valley CollegeAlpha Pi			
Purdue University
Alpha Rho		New Jersey Institute Of Technology
Alpha Sigma		
Wagner College
Alpha Tau		Stevens Institute of Technology
Alpha Upsilon		
Polytechnic Institute of New York University

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Alpha Phi		
Alpha Chi		
Alpha Psi		
Beta Alpha		
Beta Beta		
Beta Gamma		
Beta Delta		
Beta Epsilon		
Beta Zeta		
Beta Eta		
Beta Theta		
Beta Iota		
Beta Kappa		
Beta Lambda		
Beta Mu			
Beta Nu			
Beta Xi			
Beta Omicron		
Beta Pi			
Beta Rho		
Beta Sigma		Beta Tau		
Beta Upsilon		
Beta Phi			Beta Chi			Beta Psi			Gamma Alpha		Gamma Beta		
Gamma Gamma		
Gamma Delta		
Gamma Epsilon		Gamma Zeta		
Gamma Eta		
Gamma Theta		
Gamma Iota		Gamma Kappa		
Gamma Lambda		
Gamma Mu		Gamma Nu		
Gamma Xi		
Gamma Omicron		
Gamma Pi		
Gamma Rho		

12Ellsworth College
Coe College
Presbyterian College
University of Mount Union
Massachusetts Institute of Technology
Bethany College-West Virginia
Marshall University
Lehigh University
North Carolina State University
University of New Hampshire
Rutgers State Univ. of New Jersey-New Brunswick
Tufts University
Centre CollegeSt. John’s College
Wake Forest University
West Virginia Wesleyan CollegeHartwick CollegeTrine University
Franklin & Marshall College
University of Toledo
University of Cincinnati
Wayne State University
Milton College
Wofford College
American University
Rensselaer Polytechnic InstituteOhio Northern University
Carthage College
University of Connecticut
Davis & Elkins College
University at Buffalo
Bowling Green State University
Washington University
University of Miami
University of Arizona
Michigan State University
Barton College
University of Charleston
Sacramento State University
Widener University
Tulane University
University of Findlay
Lycoming CollegeCHAPTER DESIGNATIONS
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Gamma Sigma		Gamma Tau		
Gamma Upsilon		Gamma Phi		Gamma Chi		
Gamma Psi		
Delta Alpha		
Delta Beta		
Delta Gamma		
Delta Delta		
Theta Sigma		
Delta Epsilon		
Delta Zeta		
Delta Eta		
Delta Theta		
Delta Iota		
Delta Kappa		
Delta Lambda		
Delta Mu		Delta Nu		
Delta Xi			
Delta Omicron		
Delta Pi			
Delta Rho		
Delta Sigma		
Delta Tau		Delta Upsilon		
Delta Phi		
Delta Chi		
Delta Psi		
Epsilon Alpha		
Epsilon Beta		
Epsilon Gamma		
Epsilon Delta		
Epsilon Epsilon		
Epsilon Zeta		
Epsilon Eta		
Epsilon Theta		
Epsilon Iota		
Epsilon Kappa		
Epsilon Lambda		
Epsilon Mu		

Detroit Institute of Technology
Indiana Institute of Technology
Eastern Michigan University
Concord University
Indiana University Bloomington
Lawrence Technological University
Loyola University of Chicago
Northern Michigan University
Tarkio College
Slippery Rock University
University of Bridgeport
University of Rio Grande
University of North Carolina at Charlotte
East Carolina University
Radford University
Longwood University
Francis Marion University
Richard Stockton College of New Jersey
William Paterson University
Lock Haven University of Pennsylvania
State University of New York-Plattsburgh
Illinois State University
University of Delaware
Central Michigan University
Coastal Carolina University
Murray State University
Virginia Polytechnic Institute & State University
Grand Valley State University
Elmhurst University
Middle Tennessee State University
Duquesne University
Lindenwood University
University of Southern Indiana
University of Maryland-College Park
Bloomsburg University Of Pennsylvania
Pennsylvania State University-Altoona
Salisbury University
Otterbein University
Western Michigan University
Albright College
University of Hartford
Bentley University

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Epsilon Nu		
Epsilon Xi		
Epsilon Omicron		Epsilon Pi		
Epsilon Rho		
Epsilon Sigma		Epsilon Upsilon		
Epsilon Tau		
Epsilon Chi		
Eta Lambda		
Eta Rho			
Epsilon Phi		
Zeta Pi			
Zeta Nu			
Zeta Alpha		Zeta Gamma		
Zeta Lambda		
Epsilon Psi		
Zeta Mu			
Zeta Eta			
Zeta Epsilon		
Zeta Delta		
Zeta Omicron		
Zeta Theta		
Zeta Zeta		
Zeta Iota		
Zeta Sigma		Zeta Beta		
Zeta Kappa		
Zeta Xi			Eta Mu			Zeta Phi			Zeta Rho		
Zeta Tau		
Zeta Chi			Zeta Upsilon		
Zeta Psi			Eta Alpha		
Eta Beta		
Eta Gamma		
Eta Epsilon		
Eta Theta		

13Binghamton University - State University of NY
McDaniel College
Missouri Western State University
Miami University
Appalachian State University
University of Akron
Clemson University
The University of Virginia’s College at Wise
Capital University
Oakland UniversityCameron UniversitySonoma State University
Salem State University
Montclair State University
Seton Hall University
University of California-Davis
San Francisco State University
California State University-Chico
California State University-Fresno
Georgia Institute of Technology
Colorado State University
Augusta University
University of South Florida
University of North Carolina-AshevilleNorthwood University
University at Albany
Indiana University South Bend
Arizona State University
University of Wisconsin-Whitewater
Keene State College
Georgia Southern University
University of Michigan-Flint
George Mason University
James Madison University
State University of New York-Oneonta
University of Virginia
Auburn University
Oklahoma State University
San Jose State University
Southern Illinois University at Carbondale
University of California-Irvine
University of Texas-San AntonioCHAPTER DESIGNATIONS
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Eta Delta		
Eta Eta			Eta Zeta			Eta Iota			
Eta Kappa		
Eta Tau			
Eta Pi			Eta Omicron		
Eta Nu			Eta Xi			Eta Sigma		
Eta Upsilon		
Eta Phi			
Eta Chi			Eta Psi			
Theta Alpha		
Theta Beta		
Theta Gamma		
Theta Delta		
Theta Epsilon		
Theta Iota		
Theta Eta		
Theta Theta		
Theta Zeta		
Theta Lambda		
Theta Kappa		
Theta Mu		
Theta Xi			
Theta Omicron		
Theta Pi			
Theta Rho		
Theta Tau		
Theta Upsilon		
Theta Nu		
Theta Phi		
Theta Chi		
Theta Psi		
Iota Alpha		Iota Beta		
Iota Gamma		
Iota Delta		

Texas Tech University
University of Texas at Austin
University of Central Arkansas
Western Carolina University
The University of North Carolina at Chapel Hill
Bridgewater State University
Stephen F. Austin State University
Towson University
McGill University
University of Colorado-Colorado Springs
Kent State University
University of North Carolina at Pembroke
Northern Kentucky University
Morehead State University
Wright State University
University of Stirling
Averett University
University of Mary Washington
University of Houston
University of Montana
Texas State University-San Marcos
University of Nevada-Reno
University of Oregon
Utah State University
Washington State University
University of North Carolina-Wilmington
Northern Illinois University
University of Maine-Orono
University of Wisconsin-Milwaukee
University of Kansas
Texas A&M University
Quinnipiac University
University of Nebraska at Kearney
University of Missouri-St. Louis
University of West Georgia
Northern Arizona University
Ramapo College
California State University-Bakersfield
St. Mary’s University
Boston University
Indiana State University

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Iota Epsilon		
Iota Zeta		
Iota Eta			
Iota Theta		
Iota Iota			
Iota Kappa		
Iota Lambda		
Iota Mu			
Iota Nu			
Iota Xi			
Iota Omicron		
Iota Pi			
Iota Rho			
Iota Sigma		Iota Tau			
Iota Upsilon		
Iota Phi			Iota Chi			Iota Psi			Kappa Alpha		Kappa Beta		
Kappa Gamma		
Kappa Delta		
Kappa Epsilon		Kappa Zeta		
Kappa Eta		
Kappa Theta		
Kappa Iota		Kappa Kappa		
Kappa Lambda		
Kappa Mu		
Kappa Nu		
Kappa Omicron		Kappa Pi		
Kappa Rho		
Kappa Sigma		Kappa Tau		
Kappa Upsilon		

Montana State University
University of Alaska-Anchorage
University of Toronto
East Tennessee State University
University of North Dakota
Western Illinois University
Eastern Washington University
California State University-San Marcos
University of Nevada-Las Vegas
Missouri State University
Piedmont CollegeKansas State University
Texas A&M University-Kingsville
University of Central Oklahoma
University of Wyoming
University of Western Ontario
Texas A&M-Corpus Christi
California Polytechnic State University
Farmingdale State College
Rhode Island College
University of Hawaii
Indiana University-Purdue University
The George Washington University
University of South Carolina
College of William and Mary
University of Alabama at Birmingham
Angelo State University
California State University-Monterey Bay
University of South Carolina-Upstate
Arkansas Tech University
New Mexico State University
University of Pittsburgh
University of North Florida
University of North Alabama
University of Minnesota-Duluth
University of Texas-El Paso
University of Idaho
Nicholls State University

Style Guide