D-house laboratorio urbano opens its doors during Milan Design Week 2024
to present "Printed Rituals," the new project conceived by Guardini
Ciuffreda Studio, in collaboration with Kornit Digital
An immersive exhibition designed for deep reﬂection, inviting visitors to contemplate
their place and purpose in the world
Situated at Via Lodovico il Moro, 25 in Milan, the urban laboratory welcomes visitors andindustry professionals from April 16th to April 21st, from 10:00 am to 8:30 pm for an exclusive,
unconventional, and highly creative networking experience.

Milan, April 2nd, 2024 - D-house laboratorio urbano, along with Pattern Group Innovation Hub, today
announced it is once again collaborating with Kornit Digital (NASDAQ: KRNT) to showcase “PrintedRituals”, conceived by Guardini CiuMreda Studio. D-House laboratorio urbano leads the way inapplying new technologies in fashion, design, and automotive sectors - showcasing pioneering
projects and innovative insights that creatively explore new technologies, fostering the evolution oftechnological paradigms.
The project serves as an open reflection of our place in the world and the way we express it. The
installation is in the rooms of the urban laboratory to create a cozy and comfortable environment,
enabling the exploration of the infinite synergies between fashion, design, and creativity. An illusory
corridor will guide visitors through this journey. Nature's elements welcome us: colorful flowers,
herons in flight, protective whales, fantastical elements, and delicate human beings, all imparting thevalue of the here and now. Garments illuminate the various rooms, transforming them into luminous
lanterns. This symbolizes a ritual of profound spirituality—a sanctuary for spirit guides on their journey
to serenity and conscious global enlightenment.
Inspired by the Moryama House, Guardini CiuMreda Studio challenges the concept of the house as an
expressive space for self-discovery. "Being able to design in harmony with our sensitivity, bothaesthetic and ethical, is the result of sustainable innovation that paves the way for the future.” Says
Tiziano Guardini and Luigi Ciu2reda. “We have created a place to start anew, where to dwell, andabove all, "homes" to live on our bodies. An installation, or rather a dream to immerse oneself in, to be
enveloped by colors and poetic dimensions, all waiting to be decoded." Without furniture and static
objects inside, visitors will encounter a space, garments, and elements that we can "inhabit" because
they are created to ﬁt our bodies. Japan and its echoes will be palpable in every element of theinstallation.
Five outﬁts featuring printed fabrics transformed into three-dimensional codes, accompanied bypoems, were tailored for ﬁve rooms using Kornit’s cutting-edge digital on-demand production
technology. The printing process produced an exceptional result: a mesmerizing dual visualexperience. The print enchants with its vibrancy, drawing in the observer, while on the ﬂip side, a whole
new dimension unfurls, highlighting the artistry of layered whites that bring depth and dimension tothe fabric. This innovative approach, facilitated by the Kornit Presto MAX, highlights the limitlesspotential of digital printing, presenting a ﬂexible solution that surpasses conventional boundaries andenhances the art of printing on diverse materials to unprecedented levels.
Andrea Negretti, General Manager, Roll-to-Roll, Kornit Digital comments: “We are delighted to becollaborating with D-house for the second time at the prestigious Milan Design Week. In an era ofspeed and customization, this collaboration emphasizes a significant shift in traditional home décor.
Creators and brands, previously constrained by long production cycles and environmental impact,
now have a solution merging digital immediacy with textile craftsmanship. Kornit offers unparalleledfreedom of expression. Designers can promptly respond to trends, explore new applications, andengage in small production runs without the constraints of inventory or minimum order quantities. Thisagility guarantees each piece is as unique as its intended space. The project is also a testament toenvironmentally responsible design. By eliminating water waste and opting for Kornit’s pigment waterbased production, "Printed Rituals" aligns the creators' vision with the urgent need for sustainablepractices.”
Pushing the boundaries of home décor textile and designs and pivotal to the project, the Kornit Presto
MAX stands out as the most sustainable, single-step solution for high-quality, roll-to-roll decoration.
This innovative technology unlocks endless creativity, enabling the production of vibrant, innovative
designs on a wide range of fabrics. Through the power of XDi technology, creators can elevate their 3D
decorative applications on fabrics, introducing unique home décor looks like threadless embroideryand high-density vinyl. Not only does this solution bring designs to life, but it also challenges
conventional limits of color by enabling the printing of brilliant whites on dark fabrics and capturing thefull color gamut.
The project was coordinated by D-house laboratorio urbano, situated in the heart of Milan, while theartifacts on display were crafted by Dyloan Bond Factory, a manufacturing hub of the Pattern Group.
Thermore and Olmetex also contributed to the project with fabric supplies, alongside Colombo
Industrie Tessili and Magliﬁcio Alto Milanese, who assisted with various types of textiles to explore theendless applications of Kornit’s technology. Some garments were produced using Framis Italia tape tolaminate and to support areas for laser cutting. Beppetex, a manufacturer of cotton fabrics, suppliedfabrics that were then transformed into some garments of the ﬁve rooms. Through the collaboration ofD-house Urban Laboratory and The Woolmark Company, select garments were crafted using Tollegno
1900's wool and manufactured by Progetto Maglia Firenze, a renowned knitwear producer.
"We are thrilled to unveil a project that has successfully united fashion, design, art, and technology, allmade possible through the synergy between Kornit Digital and D-house laboratorio urbano.” States
Loreto di Rienzo, Founder and R&D Director of D-house “Our installation is a testament to thetransformative power of innovation, where the limitless potential of Kornit Digital’s technology merges
with the creative vision of Guardini CiuQreda Studio."
During the week, several events will be organized to explore and enrich the project’s concept.
On Friday, April 19th, two demonstrations of the traditional Japanese tea ceremony, performed by
Master Yasuko Sugiyama of the Omotesenke Milano school, will be organized.
On Saturday, April 20th, all will gather aboard the boat linking the Darsena with Via Lodovico il Moro,
25. Aboard, guests can explore the urban workshop up close and enjoy a one-of-a-kind experience.
A dedicated online platform will allow booking for both tea demonstrations and the boat trip.
Embark on a distinctive journey within the realm of design.

Book Kornit’s amazing home décor experience at Milan Design week here:
https://kornit.com/lp2/hq/mdw-24/.
D-HOUSE LABORATORIO URBANO
D-house laboratorio urbano was born in the heart of Milan in January 2020 as a hub of responsible innovation with apioneering approach to R&D, the application of new technologies, sustainability, and education. It oAers a physical space formeeting, contamination, and creativity for designers, companies, international partners, professionals, and students.
D-house aims to be a reference point and engine in creating a responsible supply chain where the most advanced
technologies are applied to the Fashion, Design, Automotive, and Art sectors. Born as an innovative hub of the Abruzzo-based
company Dyloan Bond Factory, a leader in technological innovation applied to the production of semi-ﬁnished products,accessories, and ﬁnished garments, which in turn entered the Pattern Group in 2022, D-house represents today the Researchand Development center of the Group, the ﬁrst Italian Luxury Design and Production Center.
www.d-house.org
Linkedin D-house laboratorio urbano

Press Contacts - D-house:
Communication Manager - Dafne Funeck: Dafne.funeck@dyloan.com (+39 3284215948)
Press OGice - Studio Errani: Marta.ginelli@erranistudio.com

ABOUT KORNIT DIGITAL
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashionx and textile production
technologies. The company is writing the operating system for fashion with end-to-end solutions including digital printing
systems, inks, consumables, and an entire global ecosystem that manages workﬂows and fulﬁllment. Headquartered inIsrael with oAices in the USA, Europe, and Asia Paciﬁc, Kornit Digital serves customers in more than 100 countries and statesworldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit
www.kornit.com.
Press Contacts – Kornit Digital:
PR Manager – Ingrid Van Loocke: Ingrid@pr4u.be(+32 478 51 44 15)
Press OGice – pr4u – news@pr4u.be