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THE WORLD’S MOST POPULAR PWC MAGAZINE

2022

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The Watercraft Journal provides the PWC enthusiast the single-most reliable, consistent source ofprofessionally-written feature articles, product reviews, interviews, event coverage and industry news.
no other magazine, web blog or media outlet has matched our reliability for quality content.

38,50070,600MONTHLY UNIQUE READERSHIPMONTHLY UNIQUE PAGES READMALEFEMALE90%10%35-44 years 28%
45-54 years 25%

25-34 years 23%
55-64 years 12%

470,350

847,000

ANNUAL UNIQUE READERSHIPANNUAL UNIQUE PAGES READ

40% GROWTH
2020 ANNUAL READERSHIP VS. 2021 ANNUAL READERSHIP

THE WORLD’S MOST POPULAR PWC MAGAZINE

2,458,480

5,283,350

LIFETIME UNIQUE READERSHIP

LIFETIME UNIQUE PAGES READ

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BI-MONTHLY EPISODES, WEEKLY PODCASTS & DAILY (MONDAY-FRIDAY) SEGMENTS
The Watercraft Journal produces a bi-monthly (twice a month, minimum) episodes providing a visual
medium for its PWC reviews, technical tutorials and event coverage; in addition to a weekly full-length
podcast hosted Sunday nights and brief segments published every weekday.

287,000
MONTHLY VIEWERSHIP

3,200,000
MONTHLY IMPRESSIONSMALE
FEMALE92%
8%1,500,000
ANNUAL VIEWERSHIP

35-44 years 30%
45-54 years 25%

25-34 years 25%
55-64 years 10%

17,000,000
ANNUAL IMPRESSIONS

4200,000 LIFETIME VIEWERSHIP
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The Watercraft Journal maintains a vibrant social media presence on Facebook, Instagram and ourYouTube community feed; as well as populating a dedicated section on www.GreenHulk.net andpublishing two weekly newsletters recapping the week’s articles and videos, respectively.

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