POST-SHOW REPORT

Surpassing Expectations:
STYLE Bangkok 2024 Delivers Sales Valueand Promotes Sustainable Lifestyles

STYLE Bangkok 2024, Asia's leading exhibition for lifestyle, fashion, and craft products, organisedby the Department of International Trade Promotion (DITP), Ministry of Commerce, and the Board of Tradeof Thailand, returned triumphantly for its 7th consecutive year. Held from 20th to 24th March 2024 at theexpansive Queen Sirikit National Convention Center, the event, themed ‘ChicNature,’ showcased the enduring
essence of STYLE Bangkok, accentuating style while forging a symbiotic relationship with nature to promotebusiness sustainability.
Marking a significant comeback, STYLE Bangkok 2024 continued its tradition of hosting the event in theheart of the city, providing a vast platform for manufacturers, exporters, designers, local entrepreneurs,
and innovative thinkers in the lifestyle, fashion, and craft sectors of Thailand to showcase their prowess toinvestors, international business owners, and discerning customers from across Thailand and around the globe.
This year's event witnessed a staggering response, with 505 companies and 826 booths participating,drawing over 25,000 visitors from 49 countries throughout the five-day extravaganza. The total sales valuesoared to an impressive 1,756 billion baht, surpassing all expectations. Undoubtedly, the resounding successof STYLE Bangkok 2024 reaffirms its pivotal role in delivering unmatched sales value while championing
sustainable business practices.
The event remained committed to meeting the evolving demands of buyers and industry leaders, particularly
those seeking design-centric products, hotel-related commodities, and innovative materials. Featuringcaptivating exhibitions and a plethora of special activities, STYLE Bangkok 2024 catered to the hunger
for inspiration and imparted fresh knowledge to its attendees, further solidifying its status as a beaconof creativity and innovation in the region.

KEY STATSThis event attracted the attention of 103 international exhibitors, with notable participation fromcountries and territories such as China, Taiwan, Hong Kong SAR, Japan, Norway, Indonesia, Austria,Malaysia, Ghana, Cambodia, Laos, Myanmar, and Vietnam.
Furthermore, buyers and importers from diverse regions engaged in trade discussions, including China,Taiwan, Japan, the United States, Malaysia, Vietnam, Hong Kong SAR, Germany, Singapore, Philippine,
Australia, and the Middle East. Additionally, both Thai and international buyers and importers based inThailand, representing hotel groups, real estate developments, restaurants, architects, designers,and art enthusiasts, were present at the event.

EXHIBITOR & VISITOR KEY STATS
The event saw participation from a total of505 companies, occupying 826 booths:

EXHIBITORS

402 companies, occupying 689 booths.
International exhibitors: 103 companies, occupying 137 booths.
Thai exhibitors:

In terms of attendance, the event attracted
a grand total of 25,545 visitors

VISITORS
Among the 49 represented countries, the top five countries/
territories in terms of visitor numbers were as follows:
CHINA

33.10%TAIWAN

15.43%UNITED
STATESOF AMERICA

5.75%
11.92% MALAYSIA
7.85% SINGAPORE
7.29%
JAPAN

HONG KONG

5.75%

INDIA

5.05% SOUTH KOREA
3.93% VIETNAM
3.93%

STYLE Bangkok 2024 is…

the event that brings together the largest
collection of lifestyle, fashion, and craft products in ASEAN.

Exhibitors totalled 505 companies with 826 booths, featuring products categorised by exhibition zones:

FURNITURE, HOME DÉCOR, HOUSEWARE, WELLNESS, GIFTS, FASHION, INTERNATIONAL,and THE NEW FACES.

STYLE Bangkok 2024… for the sustainable growth of the lifestyle
product industry.
As the world community progresses towards Sustainable Development Goals (SDGs) set by the United
Nations, which consist of 17 interconnected goals for the world, the lifestyle, fashion, and craft industries
play a significant role in driving Thailand’s economy. Every sector must collaborate to develop innovative
products or works of art and cultivate environmental responsibility, moving towards sustainable marketing
practices. This will propel Thai lifestyle products to meet global market trends. The STYLE Bangkok
exhibition is thus a vital force in driving Thailand to become a leader in the lifestyle and fashion productindustry, ensuring sustainable growth.

HIGHLIGHT EXHIBITIONS

1. CHIC BY NATURE: PHA THAI SAI HAI SANOOK
Experience the new dimension of Thai fabric beauty crafted with exquisite weaving and textile skills at the“Chic by Nature: PHA THAI SAI HAI SANOOK” pavilion. This exhibition promotes Thai fabric and craft products underthe ‘PHA THAI SAI HAI SANOOK’ project, following the royal initiative of HRH Princess Sirivannavari Nariratana, topromote the adoption of Thai fabric wisdom and Thai craftsmanship for Thailand and the adaptation of Thai fabrics
and craft in international markets.

2. SPOTLIGHT SHOWCASES
Awaken your senses with showcases presenting the creative works of Thai designers and entrepreneurs from theDepartment of International Trade Promotion's Deep Entrepreneur Development Project. Exhibits include ‘Material Thaito Japan,’ ‘Host & Home,’ ‘Go Glamping,’ ‘STYLE Bangkok Collaboration Project,’ ‘OTOP Premium Go Inter,’‘Qurated Fashion Incubation,’ and ‘Designers' Room and Talent Thai.’

3. DEmark & G-mark EXHIBITION
Discover inspiration at the exhibition featuring award-winning lifestyle products from the Design Excellence Award(DEmark) and Good Design Award (G-Mark) from Japan.

4. STYLE GALLERYImmerse yourself in the realm of artistry at the gallery showcasing a diverse range of artworks, including paintings andsculptures, from leading Thai artists as well as emerging talents with acclaimed works.

HIGHLIGHT ACTIVITIESSPECIAL FASHION SHOW“QURATED CO-DESIGN PROJECT FASHION SHOW”
Applaud the creativity and innovation showcased in the fashion show featuring works from entrepreneurs
honed in design, marketing, and fashion trends. From the ‘Qurated Fashion Incubation Project,’ witness
the unveiling of three special Co-Design Collections involving 3 renowned Thai stylists collaborating with30 top Thai designer brands. The collections, themed Fashion for BCG (Biodegradable-Circular-Green),
Beach and Resort Wear, and Street Fashion, underscore the importance of sustainable design concepts.

INSIGHTS SEMINAR
Enrich your knowledge and exchange experiences in the world of lifestyle, fashion, and craft industries
through seminars, workshops, and various special activities on diverse topics such as ‘Global Export
Success with E-commerce (by Alibaba),’ ‘Expanding Business and Brands to Global Markets in theE-commerce World: Crossing Borders on Amazon's Website,’ ‘Gifts and Premiums Market Worth Billions,’‘The Evolution & Innovation: The Future has Ancient Roots,’ ‘Trend Glamping by JETRO,’ ‘Preparation forEuropean Union Deforestation Regulation (EUDR): Empowering Thai Lifestyle Exporters,’ ‘Qurated Fashion
Trend 2025, Business Consult: TOPTHAI × AMAZON,’ ‘DITP × LAZADA: Next Step to Global,’ and manymore. Our mission is to nurture the entrepreneurial spirit, ignite creativity, and strategically navigate theever-evolving landscape of global trends and sustainability imperatives.

TESTIMONIAL / EXHIBITORSNeua Panchareon

Founder and Director
LEAF GREENER ME LTD., PART.
"In the past, products addressing environmental concerns or aiming
to reduce plastic usage were often deemed costly and inaccessibleto many. We aimed to shift this perception and raise awareness about
environmental issues, hence the establishment of our brand. Our
lifestyle products are intricately woven into people's lives. If we don'ttake action now, when will we? I'm delighted that this event hasheightened awareness among both business owners and customers,
providing them with viable options. I've noticed a broader clientele
at this event, and I hope that in the years to come, the significanceof environmental sustainability will continue to gain momentum,
urging other business owners to prioritise sustainability more earnestly."

Cherin Prasopsukcharoen
Founder and Designer
CHERINADDED"This is now the largest lifestyle exhibition in Thailand, presenting
a fantastic opportunity for us to connect with new clients, a broader
audience than anticipated. We've encountered talented designers
and entrepreneurs. While sales at STYLE are secondary for us,
prioritising creating a lasting impression for people to appreciate
the uniqueness of our products takes precedence. Our products are ofgenuine craftsmanship, meticulously handmade. Crafting allows us
to efficiently manage waste materials, ensuring minimal wastage anda prolonged product lifespan. We remain committed to supporting
skilled craftsmen, valuing their craft. This event has underscored theimportance of sustainability for business owners, prompting us to be
more discerning before launching products to consumers. I'm gratefulfor spaces like this that empower designers and new entrepreneurs,encouraging the younger generation to be more audacious. It offers
invaluable insight into the direction our business should take, andI hope for such events every year."

Krit Saengkitikomol
Deputy Managing Director
F.R.P. INDUSTRY CO., LTD. (Qurvfurniture)"We communicate sustainability in our unique way. The materials weselect boast a prolonged lifespan, contributing to reduced energy
consumption in recycling processes and fostering long-termsustainability. This year, STYLE Bangkok 2024 was bustling with activity.
Visitors showed keen interest in our products, hailing from Europe,
the Middle East, and neighbouring countries such as Cambodia,Vietnam, and Myanmar. It's a tremendous opportunity for global
exposure. Every brand benefits from such an event, and I hope its
quality remains consistently high."

TESTIMONIAL / VISITORSDavid Tucker
Visitor"My first experience at STYLE Bangkok, and I came with a specificgoal: to source Made-in-Thailand products for my business expansion.
The venue impresses with its spaciousness and facilities. This extensive
fair left me particularly impressed with Thai-manufactured products,especially local ones. Their authenticity and use of natural materials
result in exceptionally beautiful creations. Sustainability is now at theforefront of everyone's minds. To sell effectively, products must alignwith sustainability principles—customer expectations demand it."Jennifer CastoldiVisitor"I'm thrilled to revisit this event. The products and designs continue
to stand out for their craftsmanship and quality. Thai products havea distinct charm and identity, often emphasising sustainability—a principle consistently reflected in Thai designers' works. It's heartening
to see every sector championing and collaborating to support
sustainability."

Pattama Tripornkij
Visitor"I have a keen interest in crafts and design, particularly those inspiredby nature. Attending this event feels incredibly rewarding. Whatever
you're seeking, you'll find it here. Nowadays, sustainability holds
universal value, and these entrepreneurs are actively contributing tothe cause. I take pride in Thai entrepreneurs, and I'm thankful for theplatform provided to showcase their products. I sincerely hope thisevent becomes a recurring fixture because I will undoubtedly return."

See You Again

STYLE Bangkok
April 2-6, 2025
QSNCC, Bangkok, Thailand