.FARMERS DOMAIN NAME REGISTRATION POLICIESPage 1 of 14

CHAPTER 1.
Article 1.

Definitions, scope of application and eligibility

Definitions

Throughout these Policies, the following capitalized terms have the following meaning:
Accredited
Registrarmeans an entity, accredited by ICANN for rendering domainname registration services, that has entered into a RegistryRegistrar Agreement with the Registry;

Applicantmeans a physical person, company or organization in whosename an Application is submitted the Registry;

ApplicantGuidebookmeans the rules and requirements established by ICANN for
applying for a new gTLD, as, made available by ICANN under
http://newgtlds.icann.org/applicants, and in force at the time of
execution of the Registry Operator Agreement;

Applicationmeans a complete, technically correct request for a Domain
Name Registration made with the Registry through an
Accredited Registrar, which complies with all the respective
requirements provided for in the Policies, and in particular the
specific provisions that apply during such respective Phase of
the .FARMERS launch process within which such request is
made;

Claim

means a request from an Applicant, contained in an Application
submitted to the Registry to recognize its rights within thecontext of these Policies, including any Documentary Evidence
submitted to the Registry and/or Trademark Clearinghouse
Operator in this respect;

Contacts

means the administrative, technical and billing contacts
associated to a Domain Name Registration;

Disputes Point of means a person designated by the Registry to field inquiries
Contact
and hear disputes between a third party and a Registrant under
this Agreement
Documentary
Evidencemeans the documentation to be provided by (or on behalf of)
the Applicant and/or the Registrant to the Trademark
Clearinghouse Operator and/or the Registry, in accordancewith these Policies;

Domain Namemeans a name at the second level within the .FARMERS TLD;

DomainName means a Domain Name about which the Registry maintains
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Registration

data in the Shared Registry System for the .FARMERS TLD;

DomainName has the meaning ascribed thereto in Article 14.3 hereof;
Specifications
Eligibility
Requirements

means the requirements set out in Annex 2 below;

Eligible
Trademarkmeans a registered trademark that meets the requirements set
out in the most recent version of the Applicant Guidebook andTrademark Clearinghouse Guidelines - and inclusive oftrademarks taken up in Annex 1;

GeneralAvailability

means the process in accordance with the Eligibility
Requirements whereby available Domain Names can beregistered on a first-come, first-served basis, as referred to in
Article 11 hereof;

Geographic
Domain Names

means Domain Names that are identical to country and territory
names as defined in Specification 5 to the Registry Operator
Agreement;

ICANN

means the Internet Corporation for Assigned Names andNumbers (www.icann.org);

Launchmeans the moment when the Registry opens General
Availability to all eligible registrants domain registrations inGeneral Availability

Name
Collision
OccurrenceManagement andReportingMeans that the Registry will follow all steps defined inSpecification 6 to the Registry Operator Agreement and shallnot activate any domain names in the DNS zone for theRegistry TLD except in compliance with a Name CollisionOccurrence Assessment provided by ICANN regarding theRegistry TLD.

Phase

means a distinct period of time during which parties meeting
the respective Eligibility Requirements are entitled to submit an
Application and/or register Domain Names in conformity withthe restrictions in force at that time;

Policies

means these .FARMERS Domain Name Registration Policies,
including the annexes and any and all interpretative guidelines
published by the Registry in relation hereto, as may beamended from time to time by the Registry;

Registrant

means the person or entity in whose name a Domain Name isregistered;

Registration Feemeans the fee charged by the Registry to the Accredited
Registrar for the submission of an Application, registration,
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cancellation, transfer and/or renewal of a Domain Name;
Registrymeans Farmers Insurance Exchange, with registered offices in
Los Angeles, CA;

Registry Operator means the agreement entered into by and between theAgreement
Registry and ICANN on July 9th, 2015.
Registry
Reserved Namemeans a Domain Name mentioned on the list contained in
Annex 1 hereto, to be registered in the name of the Registry, or
any specific entity referred to in this list, as may be amended
from time to time at the Registry’s discretion;

Registry Web Sitemeans the various pages and websites available under
http://www.nic.FARMERS;

SharedSystemRegistry means the system operated on behalf of the Registry thatallows Accredited Registrars to apply for, register, renew andmaintain Domain Names in the name and on behalf ofRegistrants;

Termmeans the number of years for which a Domain Name isregistered, as indicated by the Registrant in accordance with
Article 15.1;

TLD

means Top Level Domain;

TrademarkClaims Periodmeans the timeframe during which Trademark Claims Services
for .FARMERS are provided;

TrademarkClaims Services

means the service operated by the Trademark Clearinghouse,
whereby i) notice is given to Applicants of the scope of therights of trademark holders who registered their rights in theTrademark Clearinghouse as provided in the Applicant
Guidebook, and ii) the registrar is given the possibility topromptly notify the trademark holders(s) of the registration after
it is effectuated;

Trademark
Clearinghousemeans the system made available by the Trademark
Clearinghouse Operator for implementing the rights protection
mechanisms referred to in the most recent version of the
Applicant Guidebook and/or the Guidelines, Rights Protection
Mechanism Requirements and Policies;

Trademark
Clearinghouse
Operatormeans
theorganization
operating
Clearinghouse, as appointed by ICANN;

UDRP

means the Uniform Dispute Resolution Policy, as adopted by
ICANN and as described intheTrademarkPage 4 of 14

http://www.icann.org/dndr/udrp/policy.htm;
URSmeans the Uniform Rapid Suspension policy, as adopted by
ICANN and as described in
http://newgtlds.icann.org/en/applicants/urs.

Article 2.
2.1.

Scope of application

This Policy describes, among other items:

1. the terms under which the Registry can reserve, register, delegate and use Domain
Names, in accordance with Article 2.6, second sentence of the Registry Operator
Agreement;
2. how such Applications can be submitted to the Registry during the different Phases
devised by the Registry, as well as how the Registry will deal with Domain Name
Registration requests, if the Registry would allow at a certain point in time and at its sole
discretion one or more affiliate third parties to register one or more Domain Names, byliberalizing the initial Eligibility Requirements (i.e. the Launch of the .FARMERS TLD);
3. the way in which such Applications will be processed and, insofar these Applications are
submitted, and validated by the Trademark Clearinghouse Operator;
4. the rules under which Applications or subsequent Domain Name Registrations may bechallenged; and5. in general, all the technical and administrative measures that the Registry shall use toensure proper, fair, technically sound administration of the .FARMERS launch and thepreservation of the integrity of the Registry’s trademarks, setting out the basic rules andprocedures applicable to:






Applicants or anyone submitting an Application in its own name or on behalf of athird party with the Registry;
the Registry;
the Accredited Registrars;
any party in whose name a Reconsideration Request is submitted;
any person or entity interested in obtaining a Domain Name.

2.2.
In order to ensure a proper, fair, technically sound administration of the Launch of the.FARMERS TLD, the Registry has put in place the processes and procedures described in thisPolicy, which will apply to Applications and/or Domain Name Registrations effectuated within
specific timeframes set by the Registry.
2.3.
The Registry may change these Policies, including the conditions and requirements
contained herein at its sole discretion, which changes will enter into effect immediately following
the publication thereof on the Registry Web Site, unless provided otherwise in writing.
Article 3.

Eligibility
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3.1.
In order to be eligible to submit an Application or maintain a Registration in the.FARMERS TLD, the Applicant or Registrant must meet any and all of the criteria set out in the
Eligibility Requirements as set out in Annex 2 below. The Registry shall be entitled to modify
these criteria at its sole discretion, without any prior notification. These new criteria entering into
force following publication on the Registry Web Site unless stated otherwise in the Eligibility
Requirements.
3.2.
If and when the Registry will allow third parties other than the Registry to register
Domain Names, it will develop and publish further practical details on such launch, if it deems
fit.
3.3.
The Registry shall be entitled, at its sole discretion, to reject, revoke, temporarily or
permanently suspend, delete or cancel at any time any Application or resulting Domain Name
Registration if it appears that the Applicant did not fulfil the requirements set out in the Policies
at the time of receipt of the corresponding Application by the Registry. This includes, without
limitation, situations where the Registry receives a notice given by a government or judicial
body, indicating that said Application, Domain Name Registration or the content provided
thereunder is considered defamatory, contrary to public order or morality or otherwise notallowed under applicable law. The Registrant expressly agrees and accepts that he or she shallnot be entitled to claim any compensation or refund from the Registry when the latter
implements such instruction. The Registry is also entitled to do so if it is of the opinion that the
Applicant and/or Registrant does not meet all of the Eligibility Requirements in force at that timeand such non-compliance could directly or indirectly damage, impair or disrupt the reputation
and/or activities of the Registry, the integrity of the FARMERS brand and/or any of theRegistry’s trademarks.
3.4.
The Registry shall at all times be entitled to determine at its sole discretion the nameservers for each Domain Name, and the services associated therewith. Whenever parties otherthan the Registry will be entitled to register Domain Names in the .FARMERS TLD or obtain thedelegation of certain roles and responsibilities with respect to such Domain Names (as indicatedin the additional Contacts associated with such Domain Names), the Registry will develop apolicy as regards the name servers and services associated with such Domain Names.
The Registry shall at all times be entitled to define and introduce a verification process in order
to confirm that the Application and/or Domain Name Registration has actually been made by aparty meeting the Eligibility Requirements in force during the respective Phases.
CHAPTER 2.
Article 4.

The .FARMERS Launch Process

Purpose and principles

4.1.
These Policies contain the terms and conditions under which the Registry, Applicantsand Registrants who meet the Eligibility Requirements are provided with the opportunity toreserve, apply for, register and delegate Domain Names in the .FARMERS TLD.
4.2.
At any time following the entry into force of the Registry Agreement, the Registry may
reserve, register and delegate any of the Domain Names contained in Annex 1 for its own use.
The Registry may change such Annex 1 at any point in time and at its sole discretion.
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4.3.
Any and all Applications or Domain Name Registration requests must be submitted to
the Registry’s Shared Registration System through an Accredited Registrar, who acts on behalfof the Applicant or Registrant, but for its own account.
4.4.
However, the Registry will only effectuate a Domain Name Registration insofar and to
the extent that: the Registrant meets the Eligibility Requirements;
 the Domain Name meets all the criteria set out in these Policies;
 the Domain Name is available; and the Domain Name is not prohibited by ICANN
4.5.
Any Application submitted during the Trademark Claims Period or General Availability
must meet the relevant terms and conditions as set out in these Policies. All conditions that are
not indicated to relate to a specific phase or process (such as, but not limited to, the Eligibility
Requirements) apply to all Applications and/or Domain Name Registrations.
4.6
Furthermore, if the Registry is informed of the fact that a third party holds an Eligible
Trademark to a Domain Name, the Registry shall be entitled to suspend or to cancel such
Domain Name Registration at its sole discretion, at least until sufficient safeguards,
representations and warranties have been obtained from the Registrant and the parties who
have directly or indirectly initiated such trademark claim.
Article 5.

The .FARMERS Pre-Launch Phase

During the Pre-Launch Phase, the Registry is the only party entitled to register Domain Namesin the .FARMERS TLD. During this Phase, the Registry shall only register and use Registry
Reserved Names.

Article 6.

Trademark Claims Period

Trademark Claims Services shall be provided during the first ninety (90) days following the
Launch.
Article 7.

Processing of Applications; Exchange of Information

All Applications shall be submitted to and Domain Name Registrations maintained with theRegistry by an Accredited Registrar.
Considering the fact that the Registry’s Shared Registration System is the one and only
authoritative database for Domain Names registered in the .FARMERS TLD, neither theRegistry nor the Trademark Clearinghouse Operator shall be entitled to amend or cancel
Applications or Application Data, unless such Application Data has been processed through theTrademark Clearinghouse.
Supplementary information may be requested via email or other communication media as
appropriate. Under normal circumstances, the Accredited Registrar is responsible for all
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Applications submitted. Assistive notifications or requests for (additional) Documentary
Evidence may, however, be sent to the Applicant directly by the Accredited Registrar.

CHAPTER 3.
Article 8.

Domain Name Allocation

Domain Name Allocation for Registry Reserved Names

The Registry shall determine at its sole discretion how and when the Domain Names mentionedon the list contained in Annex 1 hereto shall be registered and used.
Article 9.

Domain Name Allocation during General Availability

Any party meeting the respective Eligibility Requirements shall be entitled to request a Domain
Name Registration with the Registry following the start of General Availability for those eligible
Registrants.
The Registry shall effectuate such Domain Name Registration on a first-come, first-served
basis, subject to the terms and conditions laid down herein. This entails that, in principle, thefirst complete and technically correct request to register a Domain Name submitted by an
Accredited Registrar and received by the Shared Registry System will result in a Domain Name
Registration.
CHAPTER 4.
Article 10.
10.1.

Dispute Resolution Policies

Disputes relating to registered Domain Names

Every Registrant acknowledges and accepts:that any proceedings concerning a Domain Name must be conducted before the
Arbitration Center of the World Intellectual Property Organization (WIPO) in accordancewith the UDRP, the Rules for UDRP and any relevant supplemental rules, as madeavailable on http://www.wipo.int/amc/en/domains/rules/ and/or the Rules for URS andany
relevant
supplemental
rules,
asmadeavailableon
http://newgtlds.icann.org/en/applicants/urs; andto participate in good faith in any Domain Name dispute initiated by a third party
complainant under the UDRP against the Registrant in compliance therewith and with
the Rules for UDRP and/or URS.

10.2. Unless agreed upon otherwise by the parties to a Domain Name Dispute or otherwise
stated in the agreement between the Registrant and its Registrar, the language of theproceedings shall be the language of that agreement.
10.3. Any party may make a request to the Disputes Point of Contact for further clarification or
information with respect to an Application or Domain Name Registration prior to or following theprocedures published on the Registry Web Site. The Disputes Point of Contact may mediate
between the complainant and the Registrant and shall have the right and the powers tosuspend, cancel or delete an Application or Domain Name. No fees are charged by the Registry
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or the Disputes Point of Contact in connection with any such mediation or remedy, which shallalso be the only remedy available to the complainant.

Article 11.

Eligibility Reconsideration Proceedings

11.1. If, after an ex officio review by the Registry and/or following submission of a complaint to
the Disputes Point of Contact, the Registry determines that the Registrant or Domain Name
Registration in question did not meet the Eligibility Requirements, the Registry will notify theRegistrant of such failure to meet the Eligibility Requirements.
11.2. The Registrant has ten (10) working days following the notification referred to in Article
13.1 in order to ensure that it is in compliance with the Eligibility Requirements.
11.3. If the Registrant is not in compliance with these requirements within this timeframe, theRegistry will be entitled to suspend and/or delete the respective Domain Name(s) of theRegistrant with no refund of any fees or any other liability to the Registrant.
11.4. No Applicant and/or Registrant shall be entitled to any form of compensation, damages
or refund as a result of a decision by the Registry to suspend or delete a Domain Name, and/or
following the implementation of such decision.
CHAPTER 5.

General Provisions

Article 12.
Domain Name Syntax Requirements; Domain Name Specifications;
Reserved Names; Registry Reserved Names
12.1.






Every Domain Name must meet the following technical and syntax requirements:
the A-label must consist exclusively of the letters A-Z (case insensitive), the numbers 0-9
and the hyphen (“-“), subject to the restrictions set out below;
the Domain Name cannot begin or end with a hyphen (“-“);underlined characters are not allowed;
the Domain Name cannot exceed 63 characters (excluding the TLD);
the Domain Name must have a minimum length of 1 character.

12.2. The Registry reserves the right to make Domain Names available that deviate from theabove syntax requirements at any point in time, under additional or supplemental rules andpolicies.

12.3. Domain Names that are identical to Reserved Names will be unavailable at the time ofdelegation of the .FARMERS TLD; however, the Registry reserves the right to allocate to andregister a Domain Name mentioned on the list of Reserved Names in the name of a party
indicated by the Registry (or itself).
12.4. Geographic Domain Names will be exclusively registered in the name of the Registry,
unless agreed upon otherwise with the authority competent for giving its consent in accordancewith Specification 5 of the Registry Agreement. Where consents are required prior to theregistration and use of a Geographic Domain Name referred to and in accordance with
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Specification 5 of the Registry Agreement, the Applicant will obtain such consents before
actually registering, delegating and using these Domain Names.

Article 13.

Term of Registration

13.1. When registering a Domain Name, the Applicant / Registrant must select the number ofyears for which the Domain Name is registered. The Term shall commence on the date ofregistration or renewal of the Domain Name, and shall expire on the same day of the monthwithin which the Domain Name was registered.
13.2. The Registry is under no obligation to inform the Registrant in advance when the Term isabout to expire.
13.3. The Registry may terminate any Registered Domain Name at any time and for any
reason, by giving the Registrant a notice of at least 180 (one hundred and eighty) calendar
days, without the Registrant being entitled to any compensation, refund or damages
whatsoever.
Article 14.

Amendments

14.1. The Registry may amend the provisions of this Policy from time to time, whichamendments will take effect at the time they are published on the Registry Web Site (or any
other timeframe indicated therein), without prior notice to Accredited Registrars, Registrants
and/or Applicants. The Registry may furthermore issue interpretative guidelines on the Registry
Web Site regarding the terms and provisions of this Policy.

Article 15.

Liability

15.1. To the extent allowed under governing law, the Registry shall only be liable in cases
where wilful misconduct or gross negligence is proven. In no event shall the Registry be held
liable for any indirect, consequential or incidental damages or loss of profits, whether
contractual, based on tort (including negligence) or otherwise arising, resulting from or related tothe submission of an Application, the registration or use of a Domain Name or to the use of the
Shared Registry System or Registry Web Site, even if they have been advised of the possibilityof such loss or damages, including but not limited to decisions taken by the Registry to register,
not to register, suspend or cancel the registration or delegation of a Domain Name on the basisof the findings of or information provided by the Trademark Clearinghouse Operator, or uponreceipt of a written instruction given by a government or judicial body, as well as theconsequences of those decisions.
15.2. To the extent allowed under applicable law and unless provided otherwise herein, theRegistry’s aggregate liability for damages shall in any case be limited to the amounts paid by
the Accredited Registrar to the Registry in relation to the Application concerned (excluding
additional fees paid by the Applicant to the Accredited Registrar or reseller). The Applicant
agrees that no greater or other damages may be claimed from the Registry (such as, but notlimited to, any fees payable or paid by the Applicant in the context of any proceedings initiatedagainst a decision by the Registry to register or not to register a Domain Name). The Applicant
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further agrees to submit to a binding arbitration for disputes arising from these Policies andrelated to the allocation of Domain Names.
15.3. Applicants and Registrants shall hold the Registry harmless from claims filed or disputes
initiated by third parties, and shall compensate the Registry for any costs or expenses incurredor damages for which they may be held liable as a result of third parties taking action against it
on the grounds that the Applications for or the registration or use of the Domain Name by the
Applicant infringes the rights of a third party, or is deemed contrary to morality, public order orunlawful under applicable laws.
15.4. For the purposes of this Article, the term “Registry” shall also refer to its shareholders,
subsidiaries, members, subcontractors, agents and employees.
15.5. The Registry is not a party to the agreement between an Accredited Registrar and its
Applicants, its Registrants or any party acting in the name and/or on behalf of such Applicants
or Registrants.
Article 16.

Representations and Warranties

16.1. Any Applicant, any party submitting a Domain Name Registration request and any
Registrant each represents and warrants that:

to its knowledge, the registration of the Domain Name mentioned in the Application or
Domain Name Registration request will not infringe upon or otherwise violate the rights
of any third party;

it is not submitting the Application or Domain Name Registration request and, uponregistration, will not use the Domain Name for an unlawful purpose, contrary to public
policy or morality, for offensive purposes, to mislead the public and/or contrary to goodand fair business practices; and

it will not knowingly use the Domain Name in violation of any applicable laws or
regulations, including third party interests; and

it will keep the WHOIS information related to the Domain Name accurate and up-to-dateat all times, both with its Accredited Registrar and the Registry.

16.2. When submitting Applications to the Registry, or when effectuating a Domain Name
Registration, the Accredited Registrar will ensure that the Applicant represents and warrantsthat:

the Application, c.q. the Domain Name Registration contains true, accurate and up-todate information and is made in good faith, for a lawful purpose and does not infringe therights of any third party;

it shall participate in good faith in any proceedings described in these Policies
commenced by or against the Applicant; andPage 11 of 14

the Domain Name is not defamatory, contrary to public order or morality or unlawful
under applicable laws and regulations and that it shall respect and preserve the integrity
and the exclusive character of the Registry and the FARMERS® brand, and any and all(intellectual property) rights associated therewith.

16.3. The Accredited Registrar must ensure that Applicants and Registrants expressly
acknowledge and accept that the Registry shall be entitled (but not obliged) to reject an
Application or to delete or transfer a Domain Name Registration:that does not contain complete and accurate information as described in these Policies,
or is not in compliance with any other provision of these Policies; or

to protect the integrity and stability of the Shared Registry System, and/or the operation
and/or management of the .FARMERS TLD; or

in order to comply with applicable laws and regulations, and/or any decision by acompetent court or administrative authority and/or any dispute resolution service
provider the Registry may retain to oversee the arbitration and mediation of disputes;
and/or any other applicable laws, regulations, policies or decrees; or

to avoid any liability on behalf of the Registry, including their respective affiliates,
directors, officers, employees, subcontractors and/or agents.

16.4. The Registry shall be entitled to suspend or revoke any Domain Name in case of noncompliance or violation of these Policies, and in particular these representations and warranties.

Article 17.

Payment of Applicable Fees Due

If payment is required, the Registry shall only be obliged to accept an Application or Domain
Name Registration request or to renew a Domain Name Registration once it has been
unconditionally paid in full for such service by the Accredited Registrar appointed by the
Applicant or Registrant.
Payment of any fees due, for which the Applicant, and ultimately the Registrant, is solely liable,
must be made with the Registry via an Accredited Registrar. The Registry is not responsible forany failure on the part of the Accredited Registrar in this respect, including where such failure
results in non-registration or cancellation of the Domain Name concerned.

Article 18.

Notices

All notices (to be) given by the Registry hereunder shall be given in writing at the email addressof the Registrant, as provided to the Registry in the Application and/or Domain Name
Registration. All notices to be given to the Registry shall be deemed to have been properly
given (i) in paper form, when delivered in person or via courier service with confirmation ofreceipt and/or (ii) by electronic mail, upon confirmation of receipt by the Registry’s email server(Registry’s email address to be included).

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Article 19.

Assignment

Unless expressly provided for otherwise herein, neither party may assign any right or obligation
hereunder without the written consent of the Registry. These Policies shall be binding upon andinure to the benefit of the parties’ respective successors and assigns.
Article 20.

Severability

If any provision of these Policies or any amendments thereto is held to be illegal, invalid, orotherwise unenforceable, such provision will be enforced to the extent possible consistent withthe stated intention of the Registry to maintain a safe and secure registry operation, or, if
incapable of such enforcement, will be deemed to be severed and deleted from these Policies,
while the remainder of these Policies will continue in full force and effect.

Article 21.

Waiver

No waiver of any right under these Policies shall be deemed effective unless contained inwriting and signed by the party charged with such waiver, and no waiver of any right shall bedeemed to be a waiver of any future right or any other right arising under these Policies. All
rights, remedies, undertakings, obligations and agreements contained in this Agreement shallbe cumulative and none of them shall be a limitation of any other remedy, right, undertaking,obligation or agreement.

Article 22.

Compliance with Law

Neither party subject to these Policies will undertake, cause or permit to be undertaken, any
conduct or activity which is illegal under any laws, decrees, rules or regulations, or would havethe effect of causing another party to be in violation thereof in the execution of the terms andconditions set out herein.
Article 23.

Language

All communications, notices, designations and specifications made under this Agreement shallbe in the English language.

Article 24.

Applicable Law; Jurisdiction

These Policies, as amended from time to time, will be governed by the laws of the state ofCalifornia in the United States.
Unless referred to otherwise in Article 12 hereof, any dispute, controversy or claim in relation toor arising under these Policies shall be resolved in the state or federal courts located in the Cityof Los Angeles, California.
CHAPTER 6.

Annexes
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Annex 1:

Registry Reserved Names

The following Domain Names will be registered in the name of the Registry, for the operation
and/or promotion of the .FARMERS gTLD, and to provide for specific platforms, pages, andservices under the .FARMERS gTLD:
nic.farmers
Registry reserves the right to update list as it deems necessary.

Annex 2:

Eligibility Requirements and Criteria

All domain name registrations in the .FARMERS TLD will be registered to, and maintained by,Registry Operator for its own exclusive use.

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