Tiers andbenefits guideTable ofcontents

Introduction

3

Why our program?

4About tiers

5–6

Table of benefits

7

Benefits explained

8–14

Let’s start thisjourney together!
When we started building our products, we knew that we wanted tocreate the best tools for communicating with customers. And we werestruggling with the same problems every other business does. We
wanted to grow our customer base, gain more visibility, and build up
our reputation.
Now, almost 20 years later, we’re proud to say that we’ve made ourway to the top. Sure, we made a lot of mistakes, but who doesn’t,right? And now, over 35,000 businesses from around the world
connect with new customers thanks to our products!
In the meantime, we decided to give a hand to other businesses whowant to solve the same problems we had. So, upon joining our Partner
Program, you can count on us to help you get new customers, gain
more exposure, and become a reputable member of our community.
We made this program for you. Discover how to make the most of it.

Pawel Halas
Head of the Partner Program

3Tiers and benefits guide

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Why our program?
We are the creators of a product suite that empowers businesses todeliver excellent customer service and rack up successful sales. We
help to engage website visitors, turn them into customers, automate
online support, and scale the teams. If this is what you’re looking forto solve your customers’ problems, our products will help you achieve
your goals.
If you’re also looking for ways to expand your business, you’redefinitely in the right place. Our program is dedicated to helping youbuild, market, and grow a compelling business around our products.
Membership is entirely free of charge.
Within the Solution Program, you can choose to resell our products or
simply refer them to your customers. As a reseller, you get a discountwhen purchasing our products, and you can set your own price for yourcustomers. When you refer your customers to our products, they’ll pay
the full product price, and you’ll be rewarded with a commission.
But these are not the only benefits you can claim. To make it easier toclaim them, we decided to make your path through our partnershipmore transparent.

4Tiers and benefits guide

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About tiersPartners within the Solution Program earn tiers based on the levelof success they’ve achieved for their customers using our products.
Tiers are ranked from Bronze to Gold. Your tier represents yourgrowth path within the program and is a way for you to differentiate
your business.
Each tier level gives you a set of perks that benefit your business ina different way:
On the Bronze tier you get all the tools and knowledge you’ll
need to start helping your customers through our products.
After progressing to the Silver tier, you’ll unlock co-marketing
opportunities that will allow you to gain visibility among ouraudience and attract new customers.
On the Gold tier, you’re working in tight cooperation with yourAccount Manager to make sure that you make the most of ourpartnership. We’ll also promote your company on our websites,
newsletters, and social media channels to make sure that ourcustomers easily spot you.

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Requirements
Tiers are determined by the value of customers you’ve brought andmanaged over time within the Solution Program. We measure thisusing a metric called annual recurring revenue (ARR). ARR shows thepredicted money flow that all your subscriptions will generate within
a year.
And how do we measure your customers’ value? Here are a coupleof examples.

ex ample

Number and value ofactive subscriptions

Type ofsubscriptions

1 subscription forwhich you pay $1,000
a monthReseller(you get a 20%discount)$12,000= $1,000 * 12 months

11 subscription forwhich client pays
$1,000 a month

Referral(you get 20% backin commission)$9,6002= ($1,000 - 20%) * $1,000* 12 months

20 subscriptions worth$250 a month each

5 – reseller
15 – referral$51,000= 5*$250*12months+ 15*(2500.2*250)*12months

3ARR

Explanation

ARR, along with your progress within the Solution Program, is updated
in real-time. You can track your tier progress within the Partner App.

Bronze tier

6

Silver tierGold tierRequired ARR$0$5 000$20 000

Additional requirement––+ 1 customer/year

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Our benefits
See the benefits available across all tiers.

benefitCommission / discountBronze tierSilver tierGold tier

20%

22%

25%

Program onboarding
Free product accounts
Partner exclusive content
Recognition asa LiveChat Partner
Access to a Partner badge
Profile on our Partners’ directory
Publication on our blog
Publication of your success story
Support from yourAccount Manager
On-demand product training
Help with productimplementation
Being promoted asa featured Partner
Premium listing on ourPartners’ directoryYour offer on our “Services” page
Being featured in theLiveChat newsletter

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Benefits explained
Here are the benefits you can unlock while progressing to higher tiers.

Commission / discount
Receive revenue share from the deals you close. It’s just one way
we reward you for all the hard work you do selling and optimizing ourproducts. Depending on the tier you’re on, commission (or a productdiscount) will rise from 20%, through 22%, to 25%*.
*applicable only for the new licenses you bring

8Bronze tierSilver tierGold tier•Acceptance toSolution Program•from $5,000,00
ARR•

from $20,000,00
ARR•

20% commission/
discount•

22% commission/
discount•

25% commission/
discountTiers and benefits guide

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Bronze tier
You get all the tools and knowledge to start helping your customers
through our products.

Program onboarding
Our professionals will collaborate with you to ensure you have theknowledge, skills, and tools to execute successful implementations foryour customers at scale. Simply set up a discovery call and let us help
you to start this journey.
how to obtain it ?

Contact us

Free product accounts
To work with our products, you need to understand the possibilities
they open up and the problems they resolve. Play with your freeproduct accounts: customize them, implement them on your test
websites, and learn about different use scenarios. Use them asa real-life product presentation during your sales demos.
how to obtain it ?

Contact us or read more about this benefit

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Partner exclusive content
Make use of all the knowledge we’re sharing with you:
•The Sales & training section in the Partner App with one-pagers,sales presentations, training materials, and more.

•The Education section on our blog with expert tips andexclusive insights.

•The help center to get the Partner Program 101.

•24/7 support that’s always willing to help you.

Don’t forget to keep an eye out for our monthly newsletter and stay
current on product news, featured Partners, and new resources.

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Silver tier
You are recognized as a LiveChat professional and gain theopportunity to promote your company to our audience.

Recognition as a LiveChat Partner
Be officially recognized as a LiveChat Partner — boost your reputation
and reliability. You can treat it as a hook to attract new customers whoalready know our brand.

Access to a Partner badge
Our badges validate the accomplishments, skills, and competencies
that you gained during your journey with us. Place this badge on
your website or social media page and instill trust in your potential
customers.
how to obtain it ?

Claim it from the Partner App

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Profile on our Partners’ directory
List your company on our Marketplace so thousands of LiveChat
customers can spot your company. Boost your visibility and increase
your chances to connect with potential clients.
how to obtain it ?

Apply directly from the Partner App

Publication on our blog
Get the opportunity to priority pitch your ideas to the Partner Program
blog editor. When a draft is done, we’ll make sure it reads great! Shareyour insights and show your expertise, and we’ll promote you on
our social media channels (so you have access to thousands of ourfollowers). You’ll pick up some valuable backlinks too.
how to obtain it ?

Contact us

Publication of your success story
Have your own amazing success story written down from scratch andpublished on our website. Tell your story, promote your business, andbe featured in our marketing communications.
how to obtain it ?

Contact us

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Gold tierWork in close cooperation with us to make sure we meet all yourexpectations towards our partnership. You can request all yourbenefits by contacting us.

Support from your Account Manager
Have access to premium email and chat support and be treated withpriority. Your dedicated Account Manager will give you personalized
insights into business opportunities and provide you with even morevalue from our partnership.

On-demand product training
Once a year, our team can prepare personalized product training foryou or your team. Thanks to that, you’ll be able to onboard new people
easily and refresh the knowledge of those who already work with
our products.

Help with product implementation
If you’re running a complex product implementation, our team will
work on solving your problems with high priority or advise on thebest implementation strategy. We’ll work together to finish yourundertaking successfully.

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Being promoted as a featured Partner
When you become a Gold tier Partner, you get your place in ourmarketing campaigns. From social media mentions, throughnewsletter promotion and prominent listing on the Partners’ directory,
we’ll actively promote your business.

Premium listing on our Partners’ directory
See your company listed in the “Recommended” section of ourPartners’ directory. Since we redirect our customers to this section
from many places (like our help center, monthly newsletter, andchats with our website visitors), you’ll get a chance to win evenmore customers.

Your offer on the “Services” page
Create an offer that visitors of the “Services” page can instantly
purchase. Increase your chances of being spotted by potential
customers and have your offer recommended by our live chat agents.

Being featured in the LiveChat newsletter
Have your company recommended in the LiveChat newsletter and berecognized by over 400,000 recipients. Get more exposure for yourcompany and be more noticeable to prospective customers.

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Join usat partners.livechat.com

Have a question? We’re here to help.
partners@livechat.com