July 31, 2018 (Tue.)
Enigmo Inc.

Press Release

BUYMA, the number one overseas shopping website
Over 110,000 personal shoppers living in 143 countries around the world provide “unique local experiences” to global travelers

Launch of BUYMA TRAVEL service on July 31, 2018 (Tue.)– Entry into the travel market through a C2C model, representing much more thansimply selling commodities through e-commerce –https://www.buyma.com/travel/?af=600
BUYMA, the social shopping website operated by Enigmo Inc. (name of representative: Shokei Suda, representative director andchief executive officer; headquarters: Minato-ku, Tokyo; TSE Mothers: 3665; hereafter, “Enigmo”), launched BUYMA TRAVEL on
July 31, 2018 (Tue.). This new service provides experienced-based services to overseas travelers.

BUYMA TRAVEL is a new kind of service facilitating the kinds of “unique experiences that only local people can provide,”connecting global travelers and over 110,000 personal shoppers living in 143 countries around the world. Personal shoppers canmake the most of their interests and knowledge to list a range of services for global travelers, including making reservations, local
guide services, and the creation of sightseeing plans. Through this service, tourists travelling to overseas countries can gain a varietyof unique experiences, from visiting stores and restaurants not listed in guidebooks to tailor-made tours, with personal shoppers
providing support in Japanese.
The introduction of this service will enable us to provide users with new kinds of values distinctive to BUYMA in the sense ofallowing people to buy “experiences” from around the world. In essence, this means that Japanese personal shoppers with a proventrack record on BUYMA in the travel market become service providers rather than merely selling commodities through an ecommerce platform.
<Features of this service>
Utilizing our global network of personal shoppers and know-how built up in the course of running BUYMA, we aim to provide
customers with C2C experience-based travel services.
1. System of approval for personal shoppers who are qualified to offer services: Only personal shoppers who reside overseas andhave undergone an ID check can offer services. Service listings, too, are screened in advance by the BUYMA TRAVEL office
before being listed online.
2. A wealth of local information from around the world:
The website is packed with a wealth of local information that only personal shoppers living in those areas know about, such as
spots for taking the perfect Instagram shots or information on local cuisine.
3. The capability to use the BUYMA platform to make purchases and sell products:
The more than 5.24 million existing BUYMA members can use BUYMA TRAVEL services without having to register anew.
You can also use information on transactions, coupons, points etc. for all BUYMA services.

[Company profile] http://www.enigmo.co.jp/?af=600
Company name: Enigmo Inc.
Established: February 10, 2004
Content of business: Planning, development and operation of online businesses
Representative: Shokei Suda, chief executive officer[BUYMA] http://www.buyma.com/?af=600
BUYMA is a totally new kind of social shopping website that allows users to purchase a range of exciting products from more than 110,000 personal
shoppers in 143 countries worldwide. With over 5.24 million registered members and more than 10,000 different brands available, including brandsthat are not otherwise available in Japan and items that have sold out in Japan, this service offers a wide range of products, from fashion brand items
to cosmetics and interior goods.
* Download the iPhone version of the application (free) here:
https://itunes.apple.com/jp/app/buyma/id824042539* Download the Android version of the application (free) here:
https://play.google.com/store/apps/details?id=com.buyma.buymaapp[BUYMA TRAVEL] https://w w w.buyma.co m/ travel/?af=600
BUYMA TRAVEL is a new kind of service facilitating the kinds of “unique experiences that only local people can provide,” connecting global
travelers and personal shoppers living around the world.

[Awards]
 December 2012
Received the 2012 Red Herring Top 100 Global
 July 2015
Selected for Forbes Asia's 200 Best Under A Billion
 June 2016
Won a silver medal for the promotional video “A Kind Drone” in the Design Category at Cannes Lions 2016
Plus a range of other awards
Enquiries concerning this press release: PR Section, Enigmo Inc.
TEL : 03-5775-4760 FAX : 03-5775-4824 E-mail : pr@enigmo.co.jp