ENGAGEMENTBEHIND THE
RESEARCH

Re

167+ hours of watchtime
over Twitch & Youtube

In the first 9 months we have:250+ followers acrossTwitch, Instagram, &Youtube

920+ Unique Viewers
over Twitch & Youtube

USING ONLINE PLATFORMS TO
PROMOTE PUBLIC ENGAGEMENT

Streams may vary month to month, but will loosely follow thestructure of:
1. Team catch up on their own month of work, any news, etc
2. Introduce guest(s)a. Discuss current research/positionb. Walk through academic career journeyc. Discuss interest points around theme of the stream
3. Repeat Step 2 with second guest
4. End stream with just the hosts, announce future projects

The streams are always loosely themed, with guests paired up to
have some similar or contrasting experiences to discuss. Previous
streams have been:

Twitch is "a video live streaming service that focuses onvideogame live streaming"

WHO ARE WE?

OBJECTIVES

Behind the Research is an initiative promoting non-traditional methods ofoutreach and public engagement. Through using skills, software, and sites often
populated with social media influencers, we are able to target an audienceunreached by traditional methods. We are also able to take a real-world approach
to public engagement, by using informal tone, and live conversations, we canshow the breadth of experience and opportunities in academia in a way that is
relatable to a new audience.

TRAINING
Within the team:Training focused on sharing skills.
All team members encouraged to be
proficient at all aspects of the process.
Interview, moderation, video editing,scripting, recruiting guests, etc.

Outside Opportunities:
The team have been invited to give multiple
Seminar talks about the unconventionalmethods of outreach.
Projects have invited wider PhD cohort to get
involved and participate in projects.
PhD students are welcome to request or
suggest projects that can be supported bythe team.
"BtR" Masterguide in development to provide
anyone with the skills and knowledge to use.

1. Showcase the people that exist
behind the research.
2. Highlight the ups, downs, andeverything in-betweens ofacademia.
3. Provide a toolkit, skills, and improve
confidence with PhD students.

Livestreaming: To transmit live video and audio
coverage of an event over the internet in real-time, ornear real-time.

Nov '22 - Industrial Opportunities in Academia
Jan '23 - New Years Res-earch-olutions
Feb '23 - Getting Started on your PhD
Mar '23 - Teaching in Academia
Apr '23 - Different Paths Through Academia
May '23 - We Chat Maths with Kit Yates
Jun '23 - The importance of Networking and Collaboration

Though in recent times has expanded to include braoder
categories such as
Food & DrinkMakers & Crafting
Talk Shows & Podcasts
Science & Technology

We aim for 1-2 guests per stream, except every 6 months where wecatch up with the Behind the Research team themselves and see
how their journey is progressing!

Categories: All streams must have a category tag, toallow viewers to search by topic/game/category.

SOCIAL
MEDIA

We couple live-streaming with othersocial media accounts to funnel viewers
and built a portfolio!

Current projects include:

This means the livestreaming platform is available to a broader
range of streamers that just gaming. Though still in its infancy, thecommunity of educational streamers is growing, and we arecapitalising on an untapped audience thatPhDay in the life - a youtube vlog about
the experience of two students
participating in SAMBa's Integrative ThinkTank.
12 Days of Research - a fun parody on the
12 Days of christmas, reworking the lyrics
through a series of instagram posts.
BAMC Highlights - a live documentation of
the experience of being at a conference,
through instagram's story function, using
video and photos.

Chat: A real-time messenger system attached to thestream that allows viewers to speak directly to thestreamer and each other. Requires a twitch account tospeak.

MEETTHETEAM

https://en.wikipedia.org/wiki/Twitch_(service)

SOCIAL_MEDIA.LNKS
Henry Writer

Beth Stokes
Kat Phillips

AFFILIATIONS
We're co-funded by the Public Engagement Office through their grantscheme, and SAMBa CDT. Without their support this project wouldn't bepossible and we want to thank them, for their ongoing encouragement.

Seb Scott@BehindResearch@BehindTheResearch@BehindTheResearch