Template:

A Client’s Guideto Revisions
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This template will help you explain exactly how timelines and revisions
work. It should be shared at the beginning of the project, along withyour brief. To use this template, simply adjust the information in eachcolumn to reflect your preferred timeline, rate, and structure.
TIMELINE
This is where you’ll specify how much time you’ll need for each phaseof the process.
PHASESThis lets the client know exactly what each step of the process entails,and why it’s important.
REVISIONS
Here, you’re helping your client understand how many revisions theycan expect to receive as the project progresses.
FEES ASSOCIATED
This template shows a percentage of the fee associated for any
revisions, partly to keep things simple, but also to let a client knowwhat that amount will look like in relation to the total. As you can see,the further along a client moves in the process, the higher the revision
fees become. We do this to encourage clients to ask for changes earlier
rather than later.

This template came from Tyrus, a free digital toolkit from Airbnb Design.
To learn about Tyrus and find more downloadable templates, visit tyrus.design. Feel free toedit this template and utilize it for your own purposes.

:Belo: Tyrus

Hello _________________,
thank you for sharing your feedback.
I’m looking forward to getting started on the next draft! One thing I did want toaddress beforehand, however, is your note about [insert client feedback].
While I’m generally happy to accommodate client requests, I’d like to offer mythoughts about why it might be worth considering a different approach in thiscase. Over the years, I’ve noticed that it’s much more powerful to show [insert
reframing of feedback] because [insert reasoning]—and in the interest of creating the most impactful, effective, and current work possible, I wanted to share
this perspective before moving forward.
I’m happy to discuss further if you’d like!

Phase 1: Kickoff
TIMELINE

PHASESREVISIONS% OF FEEASSOCIATED

1 Day

In Phase 1, we’ll make sure we’re

N/A

N/A

aligned on the brief you’ve provided,and discuss our shared project
goals. We’ll also define all
stakeholders involved.

Phase 2: Concept Sketches
TIMELINE

PHASESREVISIONS% OF FEEASSOCIATED

2-4 Days

I’ll use this time to craft ideas that

During the concepting phase, I’ll

25%

your brief, making sure that theunable to align on a concept, I’ll

meet the specifications outlined inconcepts work with the provided
copy in a way that feels fresh andunique.

Keep in mind:

provide ___ initial sketches. If we’recomplete ___ more rounds (a total ofeight sketches) before revision fees
will apply and the timeline will need
to be extended.

During this phase, sketches are in

Before starting a new round ofdesigned to communicate ideas

make sure we’re able to identify why

their preliminary stage, and arerather than final look and feel.

sketches, we’ll need to re-align tocurrent concepts aren’t working.

Phase 3: Color Draft
TIMELINE

PHASESREVISIONS% OF FEEASSOCIATED

3-5 Days

Once the concept is agreed upon,

For the color draft phase, I’ll provide

25%

this phase, we’ll be aligning on

fees apply and the timeline will needwe’ll move on to color drafts. During
brand, tone, mood, and style.

up to ___ color drafts before revision
to be extended.

Phase 4: Proposed Final
TIMELINE

PHASESREVISIONS% OF FEEASSOCIATED

1-2 DaysThis is when it all starts to comeFor the proposed final stage, I’ll offer50%

on concept and color and are readybefore revision fees apply and thetogether! At this point, we’ve aligned___ additional rounds of feedback

to move on to making final tweaks.

timeline will need to be extended..

at this point.

Please note that at this late stage,The illustration should be nearly donechanges should not be foundational
to image composition or color.

Phase 5: Final
TIMELINE

PHASESREVISIONS% OF FEEASSOCIATED

1 Day

All set! I’ll use this time to complete

Small changes only, please!

100%

deliverables are ready to go.

Please note that if any foundational

any final tweaks, and make sure alledits need to be made at this stageof the process, we will need to startover with a new brief.