Supplementary
Financial Information
for the 3rd Quarter of FYE Jan. 2024

FYE 2024/1 Q302

Summary - Q3 of FYE Jan. 2024

Although BUYMA in Japan continues to struggle to recover its top line due to the severe external
environment, the initiatives for our three focus themes* have progressed steadily by Q3, preparing us forthe competitive Q4 business season ahead. GLOBAL BUYMA's performance has recovered throughConnected TV ads, and new business pillars are growing, such as the ongoing collaboration with Hello
Activity in the BUYMA TRAVEL business.

FYE 2024/1
Q3

FYE 2023/1
Q3

YoY

GMV* Includes fees forsettlement of payment

39,901million

43,278million

92.2%

Net sales

4,337million

4,740million

91.5%

Gross pro t

3,397million

3,786million

89.7%

SGA

2,910million

2,961million

98.3%

Advertising expenses

1,062million

1,390million

76.4%

Personnel expenses

1,351million

1,130million

119.5%

Operating income

486million

824million

59.0%

Ordinary income

499million

836million

59.8%

Net pro344million

590million

58.3%(Unit: JPY)

*Three focus themes: High-quality recognition acquisition, Improved quality of customer experience, Loyal customer satisfaction/LTV maximization

fif

FYE 2024/1 Q303

Transitions in major KPI

Number of BUYMA members (Unit: person)

Number of active BUYMA members (Unit: person)
11,095,164

1,366,523

10,310,823

1,287,559

1,261,721

9,377,053

1,126,211

1,106,981

8,219,112
6,963,172

FYE Jan. 2020
Q3

FYE Jan. 2021
Q3

FYE Jan. 2022
Q3

FYE Jan. 2023
Q3

FYE Jan. 2024
Q3

BUYMA GMV (Unit: million yen)FYE Jan. 2020
Q3FYE Jan. 2022
Q3

FYE Jan. 2023
Q32,150,641
2,022,674
43,27839,901

1,878,291

1,821,565

35,604FYE Jan. 2020
Q3

FYE Jan. 2024
Q3

BUYMA number of transactions handled (Unit: no. of transactions)

46,471
41,111FYE Jan. 2021
Q31,561,994

FYE Jan. 2021
Q3FYE Jan. 2022
Q3

FYE Jan. 2023
Q3

FYE Jan. 2024
Q3

FYE Jan. 2020
Q3

FYE Jan. 2021
Q3

FYE Jan. 2022
Q3

FYE Jan. 2023
Q3

FYE Jan. 2024
Q3

*GMV: Amount of account settlements including such things as payment for goods and fees for settlement of payment in contracted transactions*Number of active members: members with a purchase history within the past year

FYE 2024/1 Q304

BUYMA - Transition in the number of sessions

The pace of decline in the number of sessions is gradually calming down, although theimpact of a return of customers to real stores and higher listing prices due to inflationand the weak yen remains.

120,000,000

100,000,000

80,000,000

60,000,000

40,000,000

20,000,000

0FYE Jan. 2020
Q3

FYE 2024/1 Q3

FYE Jan. 2021
Q3FYE Jan. 2022
Q3

FYE Jan. 2023
Q3

FYE Jan. 2024
Q305

BUYMA - Three Focused Themes

Made steady progress in the three key themes of BUYMA
and take on the peak of business competition season

ThemesHigh-quality
recognitionacquisition

1st Half Measurement

Q3 Progress‣ Strengthened company's SNSoperation‣ Expanded awareness throughin uencers‣ Implemented Live Shopping✦ Strengthen tie-ups with in uencers✦ Enhanced touch point creation

using BUYMA Studio‣ Enhanced product reviews‣ Signed up for AACD Membership

Improved qualityof customer
experience‣ Started new Yamato delivery service‣ Implemented Account Health Scores‣ Strengthened appraisal services‣ Released new item search service

Loyal customer
satisfaction/LTV maximization✦ Released AI Search✦ Released Secure Navigation Feature✦ Further strengthen customer

support upon receipt of negative
feedback

Strengthen focus
themes and take on
Q4, the sales season‣ Expanded concierge service targets‣ Opened LINE concierge counter✦ AMEX×BUYMA Concierge‣ Re ned marketing for premium
members*This list is limited to major initiatives and is not an exhaustive list of all initiatives.

flflfiFYE 2024/1 Q306

BUYMA - Studio

Proactively hosting events at BUYMA studio where fashion-savvy individuals gather.
Encouraging influencer posts and visits to the studio to promote BUYMA's uniqueproduct lineup and the distinctive world of BUYMA.

Post by in uencer

Number of view：1M

flFYE 2024/1 Q307

BUYMA-SNS Operation

Through initiatives such as collaborations with influencers,
the impression count has grown by 226% YoY.

Number of impressions on major social media sites
70,000,000

226% growth in YoY
63,000,000
56,000,000
49,000,000
42,000,00035,000,000
28,000,000
21,000,000
14,000,000
7,000,0000FYE Jan. 2023
Q4

FYE Jan. 2023
Q3
Instagram

TikTokFYE Jan. 2024
Q1

FYE Jan. 2024
Q2

FYE Jan. 2024
Q3

Youtube*The exact number of impressions for X (formerly Twitter) is no longer known, so X gures are excluded from this report.

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FYE 2024/1 Q3

Cost-e ectiveness of domestic BUYMA coupons, time-limited sales, and points

The cost-effectiveness of ongoing initiatives such as BBDD sales, coupons, time sales, and pointcost has improved, enabling continued growth in total transaction volume while controlling costs.

YoY change in GMV and cost using coupons,
time-limited sales, and points

160%

145%
140%

115%

120%

115%
110%

117%

101%

112%
100%

107%
85%
78%

80%

60%
Q3

Q4
FYE January 2023

GMV (YoY)

Q1

Q2

Q3

FYE January 2024

Cost YoY*GMV here refers to the GMV using coupons, time-limited sales, and points. Also, cost is the total cost of using coupons, time-limited sales, and points.

ff

FYE 2024/1 Q309

BUYMA - Introduction of new features (Safety Navigation, AI Search)

By leveraging accumulated appraisal data for the ‘Safety Navigation‘ function andutilizing ChatGPT for the 'AI Search,' BUYMA has evolved into a more secure andcomfortable service.

*Safety Navigation“ and "AI Search" functions were launched on October 31 and November 1, respectively, for some users on a trial basis.
The service will be updated based on user feedback, etc., and will be fully deployed for all users in the future.

FYE 2024/1 Q3

10

AMEX×BUYMA Concierge

Commenced applications for the invitation-only private service on BUYMAexclusively for American Express Platinum Card® members, aiming to encourage
the utilization of new VIP customers.

Reaching out to American Express PlatinumCard® members who have not yet used
BUYMA.
Targeting the affluent demographic withhigh purchasing power, even in challenging
external conditions, to stimulate theutilization of BUYMA.

*Service was o ered exclusively to Platinum Card® members of American Express from November 7, 2023 to November 20, 2023 for a limited timeff

FYE 2024/1 Q3

11

Status of establishing
new revenue foundation

FYE 2024/1 Q3

12

GLOBAL BUYMAWith the expansion initiatives of PS Elite and the acquisition of new customers throughConnected TV advertising, GMV in Q3 has progressed with a YoY growth of 104%,
contributing to the recovery of performance.

GMV(Unit：million yen)

YoY

GMV

Q3 Progress

120%

250

214
200

PS Elite

187
166

115%

110%

104%
105%

150

100%

Advertisement

Commencing Connected TV advertising in US
since the end of September to reach out to newcustomers.

CVR

PS Elite expansion and Connected TV ad sharing
initiatives led to 115% YoY CVR

95%
100

Number of PS Elite up 168% YoY
GMV via PS Elite up 186% YoY

95%92%90%
5085%0Q1GMV(le axis)

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FYE 2024/1 Q3Q2

Q380%

YoY(right axis)

13

BUYMA TRAVEL

Booking amount has shown a robust trend with a growth of 296% from Q1 to Q3

BUYMA TRAVEL Booking AmountContinuing upward growth trend

Q1

FYE 2024/1 Q3

Q2

Q3

14

BUYMA TRAVEL × Hello Activity

Initiating account linkage between BUYMA TRAVEL and in-destination reservation site
'Hello Activity’, strengthening the TRAVEL domain.

Aiming to become a Specialty Marketplace in the in-destination travel market,
enhancing collaboration within the group.
Equity method affiliate

Offer private tours

FYE 2024/1 Q3Offer national &international activities

15

New BusinessNew area "X" has formed an alliance with a startup in the area. Conduct test marketing
to con rm demand. Development started in the Q4 and is progressing well toward theGrand Open next scal year.

〜New Business GATE Management Process〜

Specialty1
TRAVEL

Commercialization（Grand Open）

GATE3

Preparations for commercialization（Pre-Launch)Specialty
X

GATE2Specialty
Y1

Specialty
Y2

Specialty
Y3

Hypothesis testing（PoC）

GATE1Specialty
Zfifi

FYE 2024/1 Q3Specialty
ZSpecialty
ZSpecialty
ZSpecialty
ZHypothesis building

16

Shareholder Return

FYE 2024/1 Q3

17

Shareholder ReturnDeclare a regular dividend of 10 yen per share, maintaining a consistent and stabledividend payout for the h consecutive term, supported by a robust nancial foundation【Dividend Policy】
As we continue to grow, we place the highest priority on growth investments (including not only M&A and capital alliances, but also
investments in human capital and strategic marketing investments that drive sales growth).
We may not pay dividends in the next fiscal year or thereafter, depending on our investment in growth and immediate capital needs, but weintend to do so while maintaining a balance with internal reserves, taking into consideration our overall business performance, financialcondition, future business and investment plans, and other factors.

OperatingCF

Internal
Reserves

Investment(incl. M&A)
or Dividends

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FYE 2024/1 Q3

These presentation materials are provided solely for the purpose of
better understanding of our company and are not intended for thepurpose of solicitation.
Forward-looking projections and forecasts contained within thisdocument are made based on information available as of today.
Actual business performance may differ from projections due torisks and uncertainties in the future.

FYE 2024/1 Q319