Materials for Financial
Results Brie ng
FYE January 2024

02fi

FYE Jan. 2024

Business per formanceFYE January 2024

FYE Jan. 202403

Performance for FYE January 2024 – Summary

Despite the ongoing challenging external environment, we have been strengthening our “defenses” byenhancing safety and security initiatives and undertaking strict cost controls, while at the same time
implementing “o ensive preparations” to create a strategy and structure that will generate sustainable growth.

‣ GMV was 57.8 billion yen, net sales were 6.2 billion yen, and operating pro t was approximately 1 billion yen, generating a certain level of
pro t despite the headwind.
‣ The number of sessions was 89% YoY due to a return of customers to physical stores and the e ects of in ation/weakening yen.
‣ Warm winter weather led to a decline in consumption of coats and jackets for autumn and winter.
‣ Increased the number of brands and appraisal capacity in our Appraisal Service.
‣ Released "Anshin Navi" to visualize past appraisal history.
‣ GMV via BUYMA Concierge grew 489% YoY due to increased contact between VIP members and BUYMA Concierge.
‣ Number of brands listed reached more than 18,000 due to collaboration with overseas stores, etc.
‣ GMV through partnerships with overseas stores jumped 246% YoY.
‣ Continued growth with a large increase in the number of impressions on major social media services in Q4 for the second consecutive year.
‣ GLOBAL BUYMA’s January GMV rebounded to 109% YoY, but remained at 96% for the year as a whole.
‣ BUYMA TRAVEL bookings amounted to approximately 120 million yen, recording rapid growth.
‣ In terms of new businesses and M&A, we have decided to launch a new business following the TRAVEL business.
‣ For the rst time, our company’s stock was selected as a component of ESG investment by GPIF due to enhanced disclosure ofnon- nancial information.
‣ Resolved to pay regular dividend (10 yen / share).

04
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FYE Jan. 2024

Although income decreased due to exchange rate uctuations and a return of customers to physical stores,
nal pro t increased 117% YoY due to an extraordinary gain from the sale of investment securities.

Net sales

Operating income

6.2
billion0.99

yenbillionyen

FYE January 2024

FYE January 2023

YoY

※ Including payment

57,82563,277

91.4%

Net Sales

6,203

6,868

90.3%

Operating income

999

1,136

87.9%

Ordinary income

1,019

1,143

89.2%

Net Pro t

838

712

117.7%

21.12 yen

17.48 yen

120.8%Overall trading volume

Pro t per share(Unit: million yen)

05
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FYE Jan. 2024
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Performance for FYE January 2024 – Highlights

Performance for FYE January 2024 – Net sales

Net sales 6.2 billion yen, 90.3％ YoY

Net Sales(Unit: million yen)

8,000

7,616
7,077

7,000

6,097
6,000

7,439

6,941

6,868

6,203

FYE Jan. 2023

FYE Jan. 2024

6,007

5,000
4,000
3,000
2,000
1,000
0
FYE Jan. 2020

FYE Jan. 2021

prior to adoption of the new accounting standard

FYE Jan. 2022

new accounting standard applied※The new accounting standard has been applied since the FYE January 2023.

FYE Jan. 202406

Performance for FYE January 2024 ‒ Selling expenses

Continued disciplined cost management with overall SG&A expenses at 89.5% YoY due tolower TV commercial costs and more e cient use of coupons and other sales promotion costs.

FYE January 2024
(performance)FYE January 2023
(actual results forthe previous period)

YoY

Personnel costs ※1,795 million yen

1,530 million yen

117.3%

Advertising costs

1,403 million yen

2,173 million yen

64.6%

Write o s

21 million yen

20 million yen

105.3%

Costs relating to systems

315 million yen

252 million yen

124.9%

Other

325 million yen

337 million yen

96.4%

3,862 million yen

4,315 million yen

89.5%

Total Selling andadministration costs※The personnel costs include dispatching, outsourcing, etc.

07
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FYE Jan. 2024

Performance for FYE January 2024 - Operating income / margin

Pro t margin remained at the same level as last year,
despite a decrease in pro t due to lower net sales.

(Unit: million yen)

44.2%

3,500

42.9%
3,033

3,000

45%

39.0%

40%

2,971
2,692

35%

2,500
30%

2,000

25%

16.6%

1,500

16.1%

15%

1,136

1,000

999
500

10%
5%
0%

0
FYE Jan. 2020

Operating income

FYE Jan. 2021

FYE Jan. 2022

FYE Jan. 2023

FYE Jan. 2024

Operating Income ratio

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FYE Jan. 2024fi

20%

Performance for FYE January 2024 - Cash ow

Cash and cash equivalents at the end of the period increased to 10.5 billion yen due to an increase in operating C/F.
Maintained stable cash and deposits relative to average monthly transaction volume.

(Unit: million yen)

14,000

1,842
12,0001-1,14910,316

10,529-481

10,000

8,000

6,000

4,819

4,000

2,000

0

Cash and cash
equivalents at
beginning of period

OperatingCF

FinanceCF

E ect ofexchange ratechange on cash
and cashequivalents

Cash and cash
equivalents at
end of period

Monthly average
trading volume(at end of period)

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FYE Jan. 2024
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Investment
CFPerformance for FYE January 2024 – Shareholder returns

We plan to pay a regular dividend of 10 yen per share
Dividends paid for ve consecutive scal years[F ut ure d i vi de nd p o li cy]
In order to be in a continual state of growth, we have made investments in growth our top priority (this includes not only M&A andcapital tie-ups but also investments in human resources and strategic marketing investments that lead to growth in turnover).
In regard to the dividend for the next term onward, while in some cases there may be no dividend payout depending on
investments in growth and the present demand for funds, we will adopt a policy of striking a balance with internal reserves while
giving comprehensive consideration to such factors as transitions in our performance, financial circumstances, and future business& investment plans.

Operating CF

Internal reserves

Investments (including M&A)
or dividends

10
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FYE Jan. 2024

Overview of
BUYMA businessFYE Jan. 2024

11

Transitions in major KPI

Number of BUYMA members (Unit: person)

Number of active BUYMA members (Unit: person)
11,296,087

1,313,950

10,590,507
9,688,721

1,363,842
1,253,184

1,153,475
1,052,225

8,585,119
7,302,929

FYE Jan. 2020

FYE Jan. 2021

FYE Jan. 2022

FYE Jan. 2023

FYE Jan. 2024

BUYMA GMV (Unit: million yen)FYE Jan. 2020

FYE Jan. 2022

FYE Jan. 2023

FYE Jan. 2024

BUYMA number of transactions handled (Unit: no. of transactions)

67,674

2,864,917

63,27762,899FYE Jan. 2021

57,825

2,957,037
2,567,599

2,544,540

53,2762,112,288

FYE Jan. 2020

FYE Jan. 2021

FYE Jan. 2022

FYE Jan. 2023

FYE Jan. 2024

FYE Jan. 2020

FYE Jan. 2021

FYE Jan. 2022

FYE Jan. 2023

FYE Jan. 2024

*GMV: Amount of account settlements including such things as payment for goods and fees for settlement of payment in contracted transactions*Number of active members: members with a purchase history within the past year
FYE Jan. 2024

12

Transition in the number of BUYMA sessions

The pace of decline in the number of sessions began to slow, although the impact of the return of customers
to physical stores and the rise in listing prices due to in ation and the yen’s depreciation is still evident.

The number of sessions
120,000,000

100,000,000

YoY 89%4-year CAGR101%
80,000,000

60,000,000

40,000,000

20,000,000

0FYE Jan. 2020

FYE Jan. 2021

FYE Jan. 2022

FYE Jan. 2023

FYE Jan. 2024

13
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FYE Jan. 2024

Overall trading volume

ARPU increased due to the weaker yen and higher prices of items resulting from in ation,
but the number of active members declined due to lower demand for e-commerce.
GMV was 91.4% YoY.

Number ofactive members

ARPU

YoY

YoY

84.0%

108.8 %14fl

FYE Jan. 2024

ARPU

The number of purchases declined due to rapid changes in exchange rate trends and in ation.
On the other hand, purchase amount per person increased

Average annual number oftransactions per person

Average unit
price per transaction

ARPU

No.

Unit Price

YoY

YoY

YoY

108.8%

98.0%

111.1%*Unit price could be impacted by trends, having
a kind of uncontrollable aspect

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FYE Jan. 2024

Review of measures
for the second half

FYE Jan. 2024

16

BUYMA – Expansion of the "Anshin" (Safety) function

Introduced the "Anshin Navi" function to display quantitative information about sellers,
including appraisal history, all at once.
Evolved into a service that makes shopping easier and more secure for users.

Product search

Purchases

Product arrival

NEW

Anshin Navi *Appraisal service*
Appraisal results are stored in the "Anshin Navi" database.
※Increased the number ofbrands for appraisal andthe appraisal capacity.

In addition to expanding the Appraisal Service and introducing the Anshin Navi function, we
also implemented the following:・Strengthened identity checks of sellers at the registration stage
・Advance appraisal using an automatic detection system based on the buyer’s information of the item being listed*These services are available to users as needed.

FYE Jan. 2024

17

BUYMA – Expansion of use of BUYMA Concierge

GMV via BUYMA Concierge reached 489% YoY due to increased contact between BUYMA Concierge andloyal customer members, as well as measures targeting AMEX Platinum Card® members, who have strong
purchasing power.

Inquiries

BUYMA
VIP
members

Suggestion※In addition to the existing BUYMA Concierge
service, we have expanded points of contact with VIP
members in other ways, such as providing special
sale information and distributing special coupons.

＋
American Express
Platinum Card®
members※ The campaign for American Express Platinum Card® members is a limited time offer from November 7, 2023 to November 23, 2023.
※ BUYMA Concierge is a year-round service for BUYMA’s loyal customer members.

FYE Jan. 2024

18

BUYMA – Transition in the number of registered brands

The foundations for strengthening the product lineup are progressing,with the number of registered brands exceeding 18,000, backed by strengthening ties with overseas boutiques, etc.

Number of registered brands

20,00018,00016,00014,00012,00010,000
8,000
6,000
4,000
2,000
0
FYE Jan. 2022

FYE Jan. 2024

FYE Jan. 2023

FYE Jan. 2024

19

BUYMA – GMV and growth rate for transactions with overseas companies

GMV with overseas companies continued to grow by more than 200%
due to strengthened partnerships with overseas boutiques.

GMV and growth rate through collaboration with overseas companies

300%

237%

246%
250%

200%
200%

150%

100%

50%

0%
FYE Jan. 2022
GMV

FYE Jan. 2024

FYE Jan. 2023

FYE Jan. 2024

Growth rate

20

BUYMA - Operation of social media

Number of impressions increased on various social media, especially on YouTube.
In Q4 in particular, the number of impressions increased significantly for the second consecutive year, and as a result,
we are building the foundations to make it easier for people to remember BUYMA during the sales season.

Number of impressions on major social media services

Sales
period120,000,000

100,000,000

80,000,000

161%upSales
period60,000,000

40,000,000

195%up20,000,000

0
Q1

Q2

Q3
FYE Jan. 2023

Instagram

FYE Jan. 2024

TikTok

Q4

Q1

Q2

Q3

Q4

FYE Jan. 2024

Youtube21

BUYMA – Cost e ciency

Achieved growth in GMV* despite a challenging external environment with rising commodity prices and otherfactors, while improving e ciency and reducing coupon and loyalty point costs.

Coupon and point
costs

GMV linked tocoupons and loyalty points

YoY

YoY

87%

108%

*GMV here refers to the GMV using coupons, time-limited sales, and points, and shows YoY for FYE Jan. 2024 and FYE Jan. 2023.

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FYE Jan. 2024

GLOBAL BUYMA business – Review of the second half

Put in place new measures to raise awareness, such as the distribution of Connected TV advertisements.
GMV for the year was 96% YoY.

GMV

GMV
(Unit: million yen)

100

111%
105%

Progress throughout the year

GMV
YoY

109%

120%

95%
93%
80%

75

Exclusive seller registrations were 154% YoY
GMV from exclusive sellers was 133% YoYAdvertisement

ROAS on Connected TV in January grew 188.2% MoM,
with increased orders while holding down costs

CVR

Ratio of orders to website visitors throughout the year
was 102% YoY

90%

50

60%

25

30%

0%

0
Aug.
GMV(le axis)

FYE Jan. 2024ft

PS Elite(Exclusive sellers)

Sep.

Oct.

Nov.

Dec.

Jan.

YoY(right axis)

23

BUYMA TRAVEL – Transition in booking amount

BUYMA TRAVEL recorded a signi cant increase in booking amount to approximately 120 million yen,
due in part to the impact of the recovery in demand for international travel a er
the Japanese government downgraded COVID-19 to a Class 5 infectious disease.

Booking amount(Unit: yen)

140,000,000

120,000,000

100,000,000

80,000,000

60,000,000

40,000,000

20,000,000

0FYE Jan. 2022

FYE Jan. 2023

FYE Jan. 2024

24
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FYE January 2025

FYE Jan. 2024

25

FYE January 2025 – Policy for this scal year

"Aim to achieve over 100% of GMV for BUYMA" and "establish new sources of pro t" to break throughthe poor performance caused by the ongoing deterioration of the external environment.

Achieve over 100% of
GMV for BUYMA

Establish
new sources of pro t

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FYE Jan. 2024

FYE January 2025 – Challenges and measures to achieve over 100% of GMV for BUYMAIn order to achieve over 100% of GMV for BUYMA,
we need to solve the problem of the decline in appealing products due to soaring listing prices.

Challenges‣ Decline in appealing products due to soaring listing prices‣ Price increases for all brands due to in ation
Background‣ Rise in listing prices due to the weak yen‣ Rise in shipping costs‣ Increased competition from fashion e-commerce sites‣ Decline in frequency of use, especially among light users
Results‣ Di culty in acquiring new members due to the lack of purchasing
interest for brand-name products among the younger generation

Measures‣ Monitor prices of major brands and provide personal shoppers with information on pricing
with a high probability of leading to sales

27
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FYE Jan. 2024
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‣ Promote cooperation with personal shoppers that have procurement capabilities to promotelistings at competitive prices

FYE January 2025 – Evolution of starting point aimed at achieving over 100% of GMV for BUYMA

Rea rm BUYMA’s strengths of product appeal and price advantage,
and reach out to new, existing, and dormant members with these selling points through a variety of media and tools.

BUYMA Studio
Product appeal

Studio event

Products sold out in Japan
Brands not available in JPN

Media

Products not in stock in JPN
STYLE HAUS
Rare items
Various social media services
Utilization of in uencers

Price advantage
Local prices

MA tools

Wholesale prices
Sales in each country

Customer scoring
Content distribution

etc.
etc.

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28

Make steady progress in new business projects and M&A deals that are candidates for new sources of pro t,
New business area “X” under development is scheduled to be launched in the summer of 2024.

Process for new profit gate management

Specialty1
TRAVEL

Execution of M&A

Grand Open

GATE3

GATE3

Board deliberations

Pre-LaunchSpecialty
X

GATE2

GATE2

DD Valuation scrutiny
using external organizations

Hypothesis testingSpecialty
Y1

Specialty
Y2

Specialty
Y3

GATE1

GATE1

Investment Committee
consisting of full-timeboard members

Hypothesis building
Specialty
Z

Specialty
Z

Specialty
Z

Specialty
Z

Specialty
Z

29
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FYE Jan. 2024～～

FYE January 2025 – Establishment of new sources of pro t

FYE January 2025 – BUYMA TRAVEL favorable external environment and closer partnership with Hello Activity

The number of Japanese overseas travelers in 2024 is projected to be more than 1.5 times that of 2023*1,
and Hawaii is expected to regain its popularity, creating favorable conditions for the TRAVEL business to
expand its performance.

Number of Japanese nationals
traveling abroad

Hawaii ranked No. 1 among“Destinations I want to visit soon” *2(Unit ten thousand people)

1,600

1,450
1,400

Hello Activity *3

BUYMA TRAVEL‣ Operates Hello Activity
Hawaii Experiences,a media company
specializing in Hawaii‣ Offers local private tours
worldwide, including
Hawaii

1,200

950

1,000

800

‣ Owns a local tour
company in Hawaii andcan book other tour
company services

600

400

Closerpartnership‣ Over 10 million BUYMA
members‣ Strong marketplacedevelopment andmanagement capabilities‣ Strong overseas tour
management capabilities

277

200

51
0
2021

2022

2023
(forecast)2024(forecast)*1: See JTB, Outlook for Travel Trends in 2024 (January-December)*2: See JTB, “Future Overseas Travel Intentions by Destination” in Travel Trends for the Year-End and New Year Period (December 23, 2023-January 3, 2024)*3: Hello Activity is a local optional tour reservation service provided by MEGURU Co., Ltd., an equity-method a liate of Enigmo Inc.

30
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FYE Jan. 2024

ESG・SDGs

FYE Jan. 2024

31

ESG・SDGs

In addition to the enhanced disclosure of non- nancial information,
which has led to improved ratings by various ESG evaluation organizations,
our shares have been included in the ESG investment indexes used by the GPIF*

Received "B" score in CDP*’s Climate Change 2023

Selected as a component of the FTSE Blossom Japan Sector
Relative Index for the first time

We received “B” score, the third from the top, which is above the average score for
Global, Asia and this sector*GPIF(Government Pension Investment Fund): One of the world’s largest asset owners and the organization that manages and operates the pension reserve funds deposited by the Minister of Health, Labour and Welfare of Japan.
*CDP: An international environmental non-governmental organization (NGO) established in the United Kingdom, the CDP compiles and analyzes environmental disclosures collected from companies and local governments around the world, and rates their e orts on an eight-point scale.
*FTSE Blossom Japan Sector Relative Index: An index developed by FTSE Russell, a wholly owned subsidiary of the London Stock Exchange Group, a global provider of various indexes and other investment decision tools. It is an ESG index adopted by the GPIF,
one of the world's largest asset owners.

32
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FYE Jan. 2024

Mid-term TargetFYE Jan. 2024

33

Mid-term Target: Sales target of 10 billion yen
In addition to expanding business performance by enhancing the value of the experience in existing businesses
and increasing profitability by improving productivity, we will also seek to generate new sources of profit througha unique new business investment program that leverages our strong financial base.
Achieve net sales of 10 billion yen as the Enigmo Group in FYE January 2027.
Unit：million yen

FYE January 2024 performance

Net SalesFYE January 2027 target

6,203

10,000(Operating pro t)

999

2,500 3,000(Net income)

838

1,750

(Re ference im age)Market capitalization
Total market value in circulation

2,100

15,32835,00040,0007,293

16,00020,000※Market capitalization is calculated assuming a PER of 20x.

Sales targets and market capitalization for FYE January 2027

Unit: million yen

10,00050,0008,000

40,0006,000

30,0004,000

20,0002,000

10,00000
FYE Jan. 2024
Net sales

fi

fi

～

～

～

～

FYE Jan. 2024

Operating pro t

FYE Jan. 2025

FYE Jan. 2026

FYE Jan. 2027

Market capitalization（right axis）

34

Growth strategy

We are preparing to build a new Specialty Marketplace in multiple areas byutilizing stable profits gained from the BUYMA business.

Growth strategy① Maximize core business

Sustain BUYMA’s growth byenhancing product lineup,
improving price appeal,and improving UI/UX, etc.

② Expansion into

③ Explore growth inadjacent e-commerce segments

non-related fields

Discontinuous growth throughexpansion into other non-fashion
related specialty areas

Establish a new revenue base where
we can leverage our customer base,overseas seller network,
platform operation know-how,
and web marketing expertise

New businessareas under POC

TRAVELbusiness

Preparing toreleasenew business
areas

M&A

Domestic/ International
BUYMA

M&A

FYE Jan. 2024

M&A

35

BUYMA BusinessWe will steadily implement focused measures while also working to improve productivity to transformthe business into a more profitable one that is more resilient to changes in the external environment.

Improvement ofservice quality

Improve productivity

Improve productcompetitiveness‣ Strengthen investment efficiency
management

Provide safety, peace of mind,
and a sense of being special‣ Optimize management resource
allocation‣ Expand categories and assortment‣ Improve price appeal

STYLE HAUS
Owned MediaO cial SNS

Increase brandrecognition
Enhance operation ofsocial media

18,378 Brands
Over 6,100,000 items

221,172

Registered

In 178 Countries

11,296,087

PERSONAL
SHOPPERS

BeautyTransaction Monitoring
Fashion Trend Analysis

ft

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Men’s & Ladies’

LifestyleSportsCUSTOMERSEngageEmpower

Fake DetectionFYE Jan. 2024

Baby Kids

Data &
Technology
DrivenSEO ExpertiseLTV Forecast
Churn Rate Management

So ware for Shoppers

MA Tool

API Program

Personalized Recommendation

36

Through M&A and proprietary new business investment programs, acquire and create businesses with salesof 1 billion yen and develop them into profitable businesses.
Continuously create businesses and enterprises that pass GATE 3

Process for new profit gate management

Specialty1
TRAVEL

Execution of M&A

Grand Open

GATE3

GATE3

Board deliberations

Pre-LaunchSpecialty
X

GATE2

GATE2

DD Valuation scrutiny
using external organizations

Hypothesis testingSpecialty
Y1

Specialty
Y2

Specialty
Y3

GATE1

GATE1

Investment Committee
consisting of full-timeboard members

Hypothesis building
Specialty
Z

Specialty
Z

Specialty
Z

Specialty
Z

SpecialtyZ

37

FYE Jan. 2024～～

New businesses

Dual M&A strategy

Expand revenue base while managing the impact on PL througha dual M&A strategy tailored to objectives and target areas.

Core Business Domain

New Business Domain‣ Objective: To increase sales and profits of existing businesses‣ Objective: To acquire new sources of profit‣ Domains: Mainly e-commerce and peripheral businesses‣ Domain: Platform business‣ Timing of consolidation: Same timing as investment‣ Timing of consolidation: To gradually make the company a
subsidiary once a certain level of profit is achieved(manage the impact of PL by utilizing non-voting shares)‣ Financial: Revenues are increasing and the businesses are
already profitable‣ Financial: Emphasize future potential and allow for losses‣ Main synergies: Utilization of BUYMA’s customer base of over
11 million

FYE Jan. 2024

‣ Main synergies: Provide platform operation know-how(system development, digital marketing, etc.)38

M&A budget

Allocate 5 billion yen in cash and cash equivalents + proceeds from IPO of existing portfolio companies as
the 3-year M&A budget Aggressive M&A to promote group expansion

M&A
5 billion yen+gain on sale

Conversion toa subsidiary

Core Business

New BusinessSupport revenue expansion
and turnaround as a groupcompany

Reinvest gains from
EXIT and conduct
aggressive M&A

Existing
investors
Continuation ofpartnership
EXIT

FYE Jan. 2024

39

Cash allocation plan

We plan to aggressively invest in growth to strengthen our business portfolio.
Leveraging our solid financial base, we will also make investments and loans to group companies.

Operating CF
increment

Gain on sales ofinvestment securities

Cash on hand, stable operating CF from BUYMA Business, and gainon sales of investment securities to be used for aggressive
investments for growth

Growth investments‣ M&A (5 billion yen + gain on sales of investment securities)‣ Internal new businesses‣ Investment in subsidiaries & group companies to promote growth

Cash and deposits
10 billion yen
Shareholder returns

FYE Jan. 2024

Balance between investment in growth and stable dividends

40AppendixFYE Jan. 2024

41

Company pro leCompany Name

Enigmo Inc.

Main Business

Management of “Specialty” Marketplace “BUYMA”

Location

NMF Aoyama itchome Bldg. 6F 8-1-22 Akasaka, Minato-ku, Tokyo

Date of Establishment

February 10th, 2004

Representative

Representative Director and Chief Executive O cer Shokei Suda

Capital381.9 million yen

Listed Market

Tokyo Stock Exchange First Section (Ticker：3665)

Number of Employee

150 people *As of the end of Jan 2024

Accounting Period

January 31stMajor Shareholder

Sony Group Corporation & Executive o cers

42
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FYE Jan. 2024

History
February 2004

“Period of foundation” – 1st stage of foundation
Commencement of BUYMA services

Number of members:
0 – 100,000 people– Founded in February 2004
– BUYMA released in February 2005, the following year, under the theme of “It has value, no matter where youare”

February 2006

“Period of expansion” – 2nd stage of foundation
Increase of capital / diversification of lines of business

Number of members:
100,000 - 800,000 people– February 2005 - March 2006 Implementation of capital increase through third-party allocation– BUYMA, which had achieved a positive balance on a monthly basis in 2008, grows into our company’s main lineof businessFebruary 2012

“Period of transition” – 3rd stage of foundation
Structural reforms

Number of members:
800,000 – 1.7 million people– 2012 - Heavy concentration of management resources on BUYMA– July 2012 - Listing of company on TSE Mothers

February 2014
Japanese, English and Korean
language versions of the site

“Period of globalization” – 4th stage of foundation
Commencement of global expansion /path to becoming the “No. 1 overseas online retailer”– December 2013 - Release of BUYMA Korea, the Korean language version of the site

Number of members:
11.29 million people(as of the end of January 2024)– February 2015 - ROCKET VENTURE, a service which administers media aimed at young women, is acquired
as a subsidiary company (liquidated in January 2018)– October 2015 - Release of BUYMA, the English language version of the site
– March 2016 - BUYMA KOREA is acquired as a subsidiary company (liquidated in September 2017)– July 2018 – Release of BUYMA TRAVEL– April 2019 - Listing in the First Section of the Tokyo Stock Exchange– April 2022 - Transferring to the Prime Market of the Tokyo Stock Exchange

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Structure of business operations

un
e

tr

an

co

Fe

of

SHOP

1

List item

2
Point

3
Point
Purchasing after
the order has been
received

Purchase
item

4

t f
en o )
m - icetle 5% pr
et t ( nr s en ctiofoe ym saF e p a ra nof e tthdens a t ra r act ct greion (5% empre
ic 〜7 nt
e)
%
of
t

he

Japanese and English
language versions of the site

Order item

Original payment system

Dispatch item

Personal shoppers(sellers)

BuyersTurnover generated from fees paid by both parties involved in the transaction
Buyers: Around 5% of the item price (+ other optional fees)
Personal shoppers: Brokerage fee of 5% – 7% of the item price (depending on the status of the item)

Premium personal shoppers：

Shops：

Those among excellent personal shoppers who have cleared certain criteria andresponded to our invitation

Business operators that have met the criteria for selling items through BUYMA

Premium members：
Determined according to the amount of purchases made during the past 6 months. Platinum stage members: (total purchase amount of 300,000 yen or more)/Gold stage members: (totalpurchase amount of between 150,000 yen and 300,000 yen)/Bronze stage members: (total purchase amount of between 70,000 yen and 150,000 yen)FYE Jan. 2024

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BUYMA (Japanese language version) – Content of businessA specialty marketplace that brings individuals and companies from around the world together andprovides them with a special purchasing experience and limitless encounters with fashion items

Number of items listed

More than

6.11 million items

Number of personal shoppers

220,000 people
Countries of residence of personal shoppers

168 countries
Average purchase amount

27,337 yen
Average age of users

36.0 years
Users by sex

Female:68% Male: 32%*as of the end of Jan 2024
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Specialty Marketplace - De nition (1/2)

We have rede ned BUYMA as a“Specialty” Marketplace

A Marketplace which constructs a platform breaking down the boundaries
between companies and individuals by giving full play to a diverse range ofexpertise in specialized categories, and which creates special experiences forboth sellers and buyers in a whole new way.

Product genres of all kinds“Specialty”

C2C / B2C

Marketplace(Malls, ea markets, classi ed ads, etc.)(UBER, Airbnb, etc.)

Transition from an “all-genre” to a “specialty” marketplace
C’s expertise increases, resulting in coexistence between C and B

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FYE Jan. 2024

Specialty Marketplace - De nition (2/2)

BUYMA is not suited to mass produced products of a kind used on a day to day
basis. Rather than easily available items that one can obtain anytime,
anywhere, BUYMA targets special items inhabiting the realm of theextraordinary, such as sought after brands, things which are a joy to obtain,
and other products which people crave to own.

Today fashion, tomorrow travel… As a “Specialty” Marketplace, BUYMA aims
to inhabit a unique position in this realm of the extraordinary, providing abroad range of items and services from around the world.

Realm of the everyday

Realm of the extraordinary

As the realm of the everyday becomes more convenient,
people tend to spend more money and time exploring
the realm of the extraordinary
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FYE Jan. 2024

BUYMA’s strategy for growth1

Based on the concept of BUYMA as a “Specialty” Marketplace, provide a diverse range of options and special items /experiences from all corners of the world in fashion, travel and other extraordinary elds, and help people achieve
new lifestyles through a formidable product lineup found nowhere else.
[Expansion in scale]2

Improve pro tability through the provision of related services that possess value for many BUYMA users.
[Improvement of pro tability]

3

Expand BUYMA overseas to become a much-loved brand among people around the world.
[Growth in the medium and long term]

TravelFashionOverseas
expansion

New

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These presentation materials are provided solely for the purposeof better understanding of our company and are not intended forthe purpose of solicitation.
Forward-looking projections and forecasts contained within thisdocument are made based on information available as of today.
Actual business performance may differ from projections due torisks and uncertainties in the future.

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