Supplementary Financial
Information
Third Quarter of FYE Jan. 2023

02

Performance Summary

The further depreciation of the yen, higher listing prices due to in ation overseas, and declining
consumer sentiment toward foreign imports continued to slow the growth of light user usage.
On the other hand, the BUYMA studio is now in full-scale operation, and the enhancement of originalcontent and SNS operations are beginning to produce steady results.

FYE 2023/1
Q3

FYE 2022/1
Q3(Reference Info.)
Applying New AccountingStandards FYE 2022/1 Q3(Reference Info.)
Applying New AccountingStandards YoY

GMV*Includes fees forsettlement of payment

43,278 million

46,471 million

46,471 million

93.1%

Sales

4,740 million

5,298 million

5,178 million

91.5%

Gross margin

3,786 million

4,279 million

4,159 million

91.0%

SG&A

2,961 million

2,305 million

2,183 million

135.7%

Advertising expenses

1,390 million

1,013 million

891 million

155.9%

Personnel expenses

1,130 million

898 million

898 million

125.9%

Operating income

824 million

1,974 million

1,976 million

41.7%

Ordinary income

836 million1,994 million

2,006 million

41.7%

Net Pro t

590 million

1,358 million

1,366 million

43.2%(Unit: JPY)

flfi

03

Transitions in major KPI

Number of members (Unit: person)

Number of active members (Unit: person)
1,366,523

10,310,823

1,261,721

9,377,053
1,064,507

8,219,112

1,287,559

1,126,211

6,963,172
5,787,231

FYE Jan.
2019 Q3FYE Jan.
2020 Q3FYE Jan.
2021 Q3FYE Jan.
2022 Q3FYE Jan.
2023 Q3FYE Jan.
2019 Q3

GMV (total) (Unit: million yen)FYE Jan.
2020 Q3FYE Jan.
2022 Q3FYE Jan.
2023 Q3

Number of transactions handled (Unit: no. of transactions)2,150,641

46,471

2,022,674

43,278

41,111FYE Jan.
2021 Q3

1,878,291

1,821,565
1,717,821

35,60430,302FYE Jan.
2019 Q3FYE Jan.
2020 Q3FYE Jan.
2021 Q3FYE Jan.
2022 Q3FYE Jan.
2023 Q3FYE Jan.
2019 Q3*GMV: Amount of account settlements including such things as payment for goods and fees for settlement of payment in contracted transactions*Number of active members: members with a purchase history within the past yearFYE Jan.
2020 Q3FYE Jan.
2021 Q3FYE Jan.
2022 Q3FYE Jan.
2023 Q304

GMV for superior members

While GMV for rst-time buyers continues to be sluggish, the GMV for superior members(those who purchased more than ¥500,000 in the previous scal year), who account for
about 10% of GMV, continued to grow at a high rate (average 115% in Q3)

GMV of First-time buyers/Superior members

GMV(YoY)

140%

120%

SummerCMWinterCM

implementation

implementation

100%

80%

222022O

ct20SepAug202222JuJu*Describes transitions related to BUYMA in Japan

ly20
neayM

Superior member

First-time buyers

05fifi

20

22

22
20

2220rilAparchMFebrua

ry

20

20

22

2260%

Winter Campaign

TV commercials will have aired on key stations and in major cities from November 23rd toDecember 25th.
Long Version: https://www.youtube.com/watch?v=_UYMrkDOXXUYouTubeExposure via TV

Instagram

Awareness of BUYMATwitter etc.

Style House and YouTube ads
were also run during the same
period to strengthen
engagement with BUYMA
from multiple perspectives.

Winter Campaign Appeals
Creative commercials that promote the pure recall of BUYMA, saying “BUYMA has new items from foreign
brands that are hard to nd in Japan.”
In addition, various campaigns linked to the commercials will promote the company's safety and security
initiatives to increase awareness and lead to actual purchasing activities.

BUYMA's safety and security initiatives① Authenticity Guarantee System: Free Appraisal Service② Patrols by the BUYMA Safety and Security Committee③ Returned goods compensation system④ Initial defect compensation system⑤ Loss compensation systemfi06

BUYMA studio

BUYMA studio is a showroom-type event space for real experience of“BUYMA” that has existed only digitally until now
BUYMA‘s unique approach to international fashion and lifestyle content is
consolidated here and disseminated nationwide

Inside the BUYMA studio store

An event for celebrating 10 million BUYMA
members has be held from 10/24 to 10/30.
The sales of the exhibited items on BUYMA
increased significantly during the period,
and we responded well to the new form ofmarketing in collaboration with the store.

We are also accelerating the disseminationof information from studio andstrengthening SNS marketing in conjunction
with our own media, STYLE HAUS (see nextpage).
In the store, you can not only pick up and try products freely, but also enjoy the experience of purchasing products
by reading product information with your smart phone by bringing it close to the product and read the productinformation to enjoy the purchase experience.

07

SNS Operation

With the implementation of TV commercials in June and July and the opening of BUYMA studio,
the number of impression on major SNSs rose signi cantly

Number of impression by major SNSs
16,000,000

14,000,000

Increased to more than 3times compared to thebeginning of the period

12,000,000

10,000,000

8,000,000

6,000,000

4,000,000

2,000,0000Mar

AprMayTwitter

Instagram

JunTikTok

JulAugSepOctYoutube08fiFeb

Lifestyle Category

While demand for interior goods has been sluggish,
the outdoor and travel products are selling well
YoY 101% (2-year CAGR 130%)

GMV(million yen)YoY 101%
2-year CAGR 130

1,800

1,600

1,400

1,200

1,000800

600

400

2000
FYE Jan.
2021 Q3( Cumulative )FYE Jan.
2022 Q3( Cumulative )FYE Jan.
2023 Q3( Cumulative )09GLOBAL BUYMA

GMV in Q3 recovered to 94% YoY due to the e ectiveness ofthe cancellation rate reduction measures and the increase in CVRs

GMV(million yen)

Q3 Progress
250

200

PS Elite

Exclusive seller registrations
up 157% YoY

SEO

Optimization, resulting in 165% YoY in
top-ranked search keywords

CVR

CVR in Q3 was 109% YoY

150100500FYE Jan.
2023 Q2FYE Jan.
2023 Q3

10ff

FYE Jan.
2023 Q1

Growth potential

11Business model

Expand the economic sphere by adding product categories and new areas (e.g., travel)by leveraging customer insights accumulated through the operation of BUYMA.
Aim to become a global venture by o ering products domestically and internationally.

STYLE HAUS
Owned MediaO cial SNS

Over 6,430,000 items

202,000

Registered

In 172 Countries

PERSONAL
SHOPPERS

BeautyBaby Kids

Men’s & Ladies’

Empower

Fake Detection
Transaction Monitoring
Fashion Trend Analysis

Lifestyle

10,310,000

SportsCUSTOMERSEngageData &Technology
DrivenSEO ExpertiseLTV Forecast
Churn Rate Management

Software for Shoppers

MA Tool

API Program

Personalized Recommendation

ffffi12Growth potential

Much room for growth in the BUYMA business, both in Japan and overseas.
The EC conversion rate is expected to increase and we will continue to maintain growth.

Results of FYE Jan. 2022
GMV 67.6 billion yen

Fashion EC
US market size:
12.7 trillion yen
GMVInterior goods EC domestic
market size: 2.1 trillion yen(EC conversion rate 26.0%)(EC conversion rate 46.0%)

Fashion EC domestic market size:
2.2 trillion yen(EC conversion rate 19.4%)

Overseas optional toursand activities
Market size*3

260 billion yen(EC conversion rate 20.0%)

fi*1: E-Commerce Market Survey, Ministry of Economy, Trade and Industry*2: External statistical data
*3: Estimated by our company based on the nancial results of travel industry companies

13

Share Buybacks

14

Share Buybacks

We had repurchased 0.955 billion yen worth of treasury stock by
the end of November amid continued undervalued stock price levels.

Purchase amount

Number of shares purchased

Amount repurchasedby the end of November

0.955 billion yen

1,738,900

Planned repurchase*

1.5 billion yen

2,500,000*March 2022 to February 28, 2023

15

This document is intended to provide an understanding of the company and isbased on actual results and current plans. The plans are subject to change in thefuture due to various uncertainties inherent in them.