FOR IMMEDIATE RELEASEJVC announces alliance with Sony to support XDCAM EX professional video file format,
which records on SxS memory cards
KA-MR100G media recorder to be first JVC native XDCAM EX file-based device

IBC 2008, Amsterdam, 13 September 2008 – Victor Company of Japan, Ltd. (JVC)
announced today its alliance with Sony Corporation to support the XDCAM EX MPEG-2
professional video file format*1 and SxS (S-By-S) solid state flash memory cards*2.
JVC’s is committed to develop products based on the XDCAM EX file format utilising
SxS memory cards to bring this high quality, high bit rate recording option to JVC
professional video product customers*3. The compact SxS memory card provides highspeed data transfer capability designed especially for professional video camera
applications.
“JVC is committed to collaborating with world-class partners to provide the bestsolutions and the widest range of options for our professional video customers,”
stated Hiroyuki Takekura, Managing Director, Professional Systems Business, Victor
Company of Japan. “Our goal is to offer a variety of recording options including major
video file formats and field-proven media. We are extremely pleased with our alliancewith Sony Corporation to support the XDCAM EX file format and the SxS memory cardand thereby expand our professional application capabilities.”“Sony is very pleased to license the XDCAM EX file format to JVC. Sony and JVC are both well-establishedcompanies in the professional video market and Sony has enjoyed a strong relationship with JVC over an
extended period of time,” said Yoshinori Onoue, Corporate Executive, SVP of Sony Corporation. “We see thisannouncement as a natural evolution of this relationship, which will help ensure the continued success ofXDCAM EX.
JVC will launch the KA-MR100G docking media recorderas its first product featuring native XDCAM EX filerecording and an SxS memory card slot. This device willrecord and playback XDCAM EX files on an SxS memory
card. The KAMR100G will also attach to current JVC
ProHD GY-HD200/250 series professional high definition
camcorders via a specially designed adapter. Future
products from JVC will attach directly to the KA-MR100G.
The KA-MR100G will be available in March 2009 with a suggested retail price of under €2000 in Europe and$3000 in the United States.

*1: XDCAM EX
This is Sony Corporation's brand name for its professional video camera series incorporating the SxS memory card as arecording medium and features an MPEG-2 Long GOP compression method.
*2: SxS memory card
SxS is a flash memory card designed for professional video cameras with a high-speed PCI Express interface. It conforms
to the Express Card standard, and has a maximum recording capacity of approximately 70 minutes of High Definition (HD)video with a 16GB SxS memory card.
*3: The development of file format compatible with XDCAM EX series is conducted under license fromSony Corporation.
* All trademarks and brand names are the property of their respective proprietors.

About JVC Professional Europe Ltd.
JVC Professional Europe Ltd. is a wholly owned subsidiary of Victor Company of Japan, one of the world's leading
manufacturers and suppliers of a wide range of sophisticated high quality broadcast, professional, recording, playback andpresentation equipment, along with computer imaging, internet communications, data storage solutions and CCTV. JVC
Professional Europe Ltd. is committed to providing video and data-related solutions and service to customers in the UK, Eireand parts of the Middle East and Africa. For more information, please visit www.jvcpro.eu.
About Sony
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology
products for the consumer and professional markets. With its music, pictures, computer entertainment and on-linebusinesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sonyrecorded consolidated annual sales of approximately 55.44 billion euro for the fiscal year ended March 31, 2008.
Sony Global Web Site: www.sony.net.
Press contact: Liz Cox, lcox@jvcpro.co.uk, T: +44 (0)20 8208 6219