stFebruary 1 , 2016
Enigmo Inc.

Pr ess Release【‘BUYMA’, the No.1 overseas mail-order website operated by Enigmo】

Membership registration exceeds 3 million!
http://www.buyma.com/(Japanese Version)

https://www.buyma.us/ (English Version)

Enigmo Inc. (Head Office; Minato-ku, Tokyo, Chief Executive Officer; Shokei Suda, TSE Mothers; 3665, “Enigmo”)
which operates the social shopping site “BUYMA”, is pleased to announce that BUYMA’s member registration
exceeded 3 million on January 30, 2016.

◆ Overview
BUYMA’s registered membership exceeded 2 million in August 2014; since then, BUYMA has continued to improveand expand its services such as starting “Premium Members”, rewarding (pay-back) points and providing special
benefits exclusive to frequent-using members, introducing a ‘return-item warranty system’ as part of expanding thecompensation service “Anshin hosho (safe warranty)”, and launching the English version of BUYMA in October 2015, sothat many more customers can enjoy shopping conveniently in a safe and secure environment.
On the promotion front, measures to increase traffic to BUYMA have been strengthened with the launch of the fashion
media ‘STYLE HAUS’. Also, initiatives such as airing TV commercials “You can buy the world through BUYMA”
implemented twice since last June have caught the attention of TV programs and popular items of BUYMA have also
been taken up by online news sources. With such increased exposure, recognition to the service has increased, andresulted in registered membership exceeding 3 million.

Nov-14

Start to provide BUYMA 'Premium Members service'
Start to provide BUYMA 'Return-items warranty system'

Feb-15Rocket Venture Inc. (operator of "4meee!" "4yuuu!", the curation
media for young females) becomes a subsidiary
Start to provide Fashion media 'STYLE HAUS'Jun-15

First round of nation-wide on-air of new TV commercial, "You canbuy the world at BUYMA"（5 versions in total）

Oct-15

Launched service for the BUYMA English version

Nov-15

Start to provide 'ALL-IN', service for purchase andconsignment sale for second-hand goods
Second round of nation-wide on-air of new TV commercial, "Youcan buy the world at BUYMA"（4 versions in total）

Dec-15

Start to provide BUYMA app (Android version)

BUYMA will continue to enrich its services so that many more customers can engage in shopping in an even moreenjoyable, convenient and safe environment.

【Company Profile】http://www.enigmo.co.jp/en/
Enigmo Inc.
Established: February 10, 2004
Business: Planning, developing and operating internet business
CEO: Shokei Suda
【BUYMA】http://www.buyma.com/?af=601(Japanese Version) https://www.buyma.us/ (English Version)
BUYMA is a brand- new type of social shopping website where members can purchase attractive items from all over
the world through the more than 70,000 Personal Shoppers (exhibitors) that reside in 124 countries. Membership has
exceeded 3 million, and more than 6,900 brands are exhibited. The site introduces a wide range of fashion items thatare either not or not yet introduced in Japan as well as those that are sold out in Japan. It also exhibits items such as
cosmetics and other home décor.
★New TV commercial for Fall/Winter season “You can buy the world” series aired on the web★
https://www.youtube.com/user/BUYMACM
Download app (free)※iPhone version
https://itunes.apple.com/jp/app/buyma/id824042539※Android version
https://play.google.com/store/apps/details?id=com.buyma.buymaapp【BUYMA’s “Personal Shoppers”】
Personal Shoppers are “shopping specialists” who are key in supporting our overseas mail order shopping site
BUYMA’s 3 million+ members. They catch the latest trends through their own fashion sense and coordinate andintroduce items that suit the members' tastes, and provide a hospitable service so that the members can have an evenmore enjoyable shopping experience.
Contact Information：Enigmo, Inc. IR Department
TEL : 03-5775-4760 FAX : 03-5775-4824 E mail : ir@enigmo.co.jp