Template:

Writing anIllustration Brief
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If you’re starting a project, but haven’t received a brief, now’s the time
to take matters into your own hands!
This template, which accompanies both our Deep Dive and Warm Up
exercises, will help you compile all relevant project details into a single,organized brief, so that everyone involved is aligned from kick-off to
final creative review. Use our Email Templates to gather any information that may have been missing from initial communication with yourclient. You’ll also find a few prompts below (in italics) to further informyour follow-up conversations.

This template came from Tyrus, a free digital toolkit from Airbnb Design.
To learn about Tyrus and find more downloadable templates, visit tyrus.design.
Feel free to edit this template and utilize it for your own purposes.

:Belo: Tyrus

[Add project title here]
STAKEHOLDERS

DEADLINE

Project requester:[Add name here]

Final approver:[Add name here]

Producer / PM:[MM.DD.YY][Add name here][Add any other names involved in the feedback
process here.]

PROJECT BACKGROUND

What’s the problem being solved?
[Add any relevant details about larger project goals and details.]
What are the illustration needs?
[Add any relevant details about the illustration(s) themselves.]
What is the associated copy?
[Add any final or in-progress copy.]

BRAND

Does your company have a brand book or any documentation on the use of space, color, texture, andtone of voice? If so, please include a link below. If not, let’s talk more about your preferences, and theways I can draw on my own personal style to strengthen the overall vision of the project.
[Add a link to any existing brand guidelines here.]GENERAL MOODBOARD

Seeing what inspires you will help me craft a well-informed approach to theillustration(s) I’ll eventually create. Please include any photos, art, designreferences, or color swatches that reflect the look and feel of the work you’d
like to see.

Place images here

ILLUSTRATION MOODBOARD

For further reference, please include any examples of illustrations from myportfolio that reflect the look and feel of the work you’d like to see.

What about these illustrations stand out to you as relevant to the current
project? (Color, composition, etc.)

Place images here

SPECS AND PLACEMENT

This will help me get a better sense of where my artwork will appear, and what
specifications it will need to fit to work in those contexts. Please include any
wireframes, mocks, flows, or screenshots—any and all supporting material ishelpful!
• What are the specs of this illustration?
What is the width and height of the illustration(s)?
What should the resolution be? Is the sizing locked?

• Context
Will this illustration appear in a digital or physical form?
Where will it be shown or seen?

• Constraints
Will this illustration live by itself or will there be other design elements
appearing alongside it? (Is there text on top? Will it be cut off in any way
by the design of a page?, etc.)• Devices
On what devices will the illustration appear? If digital, will it need to be
optimized for multiple sizes?

• File Format
What is the final output you’ll need?
JPEG, PNG, SVG, other?