22 country Global Tourism
Studyfocusing on Singapore, Hong Kong,
South Korea and Japan
November 2016

Research Now
Asia Pacific
The concepts presented in this presentation are property of Research Now Group, Inc. Duplication ordissemination of the information without the express written consent of Research Now is prohibited.

22 country Global Tourism
Studyfocusing on Singapore, Hong Kong,
South Korea and Japan
November 2016

Research Now
Asia Pacific
The concepts presented in this presentation are property of Research Now Group, Inc. Duplication ordissemination of the information without the express written consent of Research Now is prohibited.22 country Global Tourism
Studyfocusing on Singapore, Hong Kong,
South Korea and Japan
November 2016

Research Now
Asia Pacific
The concepts presented in this presentation are property of Research Now Group, Inc. Duplication ordissemination of the information without the express written consent of Research Now is prohibited.

Study Outline
22 Countries

Conducted globally
between October 5and October 18,
2016

15 minutesurvey length

Online survey
method using RN
propriety panels

Have traveled toforeign country inlast 2 years

200 samples
per country

4,400
interviews

USAChinaCanada

South Korea

BrazilThailandSpainSingapore

Italy

Hong Kong

FranceTaiwan

GermanyIndonesia

UKPhilippinesAustralia

MalaysiaJapan

VietnamIndia

South Africa© 2016 Research Now Group, Inc.

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Tourism Study© 2016 Research Now Group, Inc.

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A List of knowledge Partners

Korea

Hong Kong•••••

The Hong Kong Polytechnic
University, School of Hoteland Tourism Management
Ahead Consultants
Nuance Tree
Intuit Research
Inspiring-I•

David Richardson Associates•

The PyeongChang Organising
Committee for the 2018
Olympic & Paralympic WinterGamesJapan•••••••••JMA Research InstituteJapan Tourism Marketing
Fujitsu Research InstituteMizuho Research InstituteNTT Data Institute of Management Consulting
InfoCom Research
Japan Travel Bureau Foundation
Mitsubishi UFJ Research and Consulting
Dentsu© 2016 Research Now Group, Inc.

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Asian destinations© 2016 Research Now Group, Inc.

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Singapore Key Findings
Opportunities

••
•
•
•

Efficient transport system
Safe and clean city
Easy to talk to locals in English
Proximately of airport to main city
Entertainment and resort facility

Challenges••••

Expensive city in general
Lack of four seasons
Lack of rich culture
Lack of history and tradition© 2016 Research Now Group, Inc.

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Hong Kong Key Findings
Opportunities

••
•
••

Many good food options
Easy to talk to locals in English
Proximately of airport to main city
Shopping and night life
Luxary shopping

Challenges••••

Expensive city in general
Relatively polluted
Too crowded
Not very safe

© 2016 Research Now Group, Inc.

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Korea Key Findings
Opportunities

•••
•
•

2018 Winter Olympic Games
Longer length of stayReasonably priced city
History and Tradition
Reasonable airline ticket

Challenges••••

Severe winter weather
Hard to talk to locals in English
Airport access
Lack of good sightseeing spots© 2016 Research Now Group, Inc.

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Japan Key Findings
Opportunities•••••Beautiful four seasons
Many good food options
Efficient transport system
Safe and clean city
2020 Summer Olympic GamesChallenges••••

Hard to talk to locals in English
Airport access
Unfriendly people
Hard to obtain travel documents© 2016 Research Now Group, Inc.

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Questions?

© 2016 Research Now Group, Inc.

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