‘Web Directions is the mustattend event of the year foranyone serious about web
development’

Where Australia’s web& digital minds meet
Luna Park, Sydney
October 29-30th 2015
webdirections.org/wd15

Phil Whitehouse,General Manager, DT Sydney‘Out of any conference,
Web Directions is far and away
our favourite in terms of results
and enjoyment’
Dave Greiner,
Campaign Monitor Co-founderkeeping up todate In ourindUstry is a fulltime job. Why not
make it ours, notyours?
AT A GLANCE

Nearly 800 senior creative and technicaldirectors, heads of engineering and engineering
managers, web and app designers anddevelopers gather once a year at this festival ofdigital creativity, an event unrivalled in Australia.
Whether in an engineering, design or a productrole, for professionals, the digital and Web
landscape is constantly changing. Technologies
and practices are constantly outmoded, and lastyear’s best practice can be out of date today.
People and companies who stay on top of thesetrends derive outsized advantage.

WHO ATTENDS WEB DIRECTIONS?
With two strongly curated streams, Engineering & Product/Design/Experience,
Web Directions caters to the breadth of the Australian Web and digital industry.
For the Engineering Stream our attendees range from heads of engineering,
technical directors and engineering leads, to web and app developers.
On the creative side, in our Product Stream, there’s the leading digital creatives,
creative directors, product managers, web, UX, interaction and visual designers.

WHY SEND YOUR TEAM TO WEB DIRECTIONS?
At Web Directions, our goal is to help Web and digital professionals like yourteam keep up to speed in this rapidly changing industry. In short, our promise isthat Web Directions will help you help your people stay at the top of their game.
As we’ve been doing since 2004.

ORGANISATIONS
Just a handful of the hundreds ofenterprises, universities, state and federal
government departments who send
attendees to Web Directions.

← ← ← ←

Web Directions is one of the world’s longest
running, and most highly respected conferences for
Web and digital professionals.
Since 2004, we’ve brought together World leading
experts to share their knowledge and expertise withprofessionals from all over Australia, our region andbeyond.

←WHAT IS WEB
DIRECTIONS?

No one brings the breadth and calibre of expertiseto Australia that Web Directions does.
Web Directions features two curated streams, one
focused on Engineering and Development, onefocussed on Product and Design. Each day begins
and ends with a keynote by globally influential
professionals and Industry leaders, including thisyear, the global Creative Director at Buzzfeed,
Cap Watkins, and the driving force behind therevolutionary UK Government Digital Service, TomLoosemore.

WORLD LEADINGCONTENT

We’ve all been to those events, with low-information panels, andpresentations that look suspiciously like product pitches.
Not so with Web Directions. All sessions are driven by hand-pickedindustry leading presentations, and we’ve got a strict “no pay to speak”
policy.

.EXCLUSIVE FULL VIDEO ACCESS AFTER THE EVENT
Importantly, we video all the conference presentations for exclusive
access by our attendees after the event.

.MUCH MORE THAN JUST CONTENTWeb Directions is much more than just the content, with the chance toconnect with hundreds of fellow professionals, and share thoughts andinsights. All part of being an engaged professional.

WHO’S SPEAKING?
PRODUCT AND DESIGNIn the Product and Design track, speakers include» Daniel Burka, Design Partner at Google Ventures, talking about their “designsprint” methodology» Alisa Lemberg, Senior User Researcher at Twitter on how they combine
qualitative and quantitative user research to create more engaging userexperiences» Cameron Adams, Chief Product Officer at the wildly successful Canva on
their ‘onboarding’ process to help create engaged users of their productIn total a dozen highly experienced, successful Design and Productprofessionals, helping your team create more engaging, relevant,useful digital products and experiences.

ENGINEERING & DEVELOPMENT
In our Engineering track, developers will hear from» Patrick Hamann at the Financial Times, on how they ensure highperformance, and prioritise core content at such a globally high profile
publication» Kitt Hodsden, from Shopify, on how they automate their front end
processes for developer productivity and front end performance increases» Renowned JavaScript expert, Eric Elliot, on modern JavaScript best practice

And many others, covering best practice in Responsive Design, Front
End Engineering, security, performance and more.

WHAT’S THE COST?

At around one percent of a professional’s salary, and less than
one percent of their working year, attending Web Directions is
an wise investment in your people, and a great way to build teamcohesion.

GOLD EXPERIENCE» $1499 (until 28 August)Some people even insist on attending Web Directions as part oftheir contract!

» $1599 (until 2 Occtober)

Keep your team engaged and at the top of their game. Send themto Web Directions.

EXCLUSIVE» $1699 (final few)

» Speaker dinner at Aqua Fine Dining (October 29th)

VIDEO» All past videos of conferences by Web Directions (over 150 hours)» Web Directions 2015 Conference videos

CLASSIC EXPERIENCE» $1099 (until 28 August)» $1199 (until 2 Occtober)» $1299 (final few)

VIDEO
» Web Directions 2015 Conference videos

TEAM OFFER

Many teams have long attended Web Directions together, part offsite, parttraining, all inspiration.
Now, sending a team of 5 or more to Web Directions is even morevaluable.

THE OFFER
For the incredible value of just $999 (inc. GST) per
team member (before October 10th), you’ll get:
» A Silver pass for each attendee» A Device Lab Pro with Ghostlab license for the team.
» A team license to all the past Web Directions conferencevideos, as well as videos from Web Directions 2015. 200
hours of in-depth, high quality presentations for your wholeteam (including those who don’t attend).

Just use the code insiderteam when you register
And send 8 or more and we’ll add two hours withJohn Allsopp at your offices, or online.

GET IN TOUCH
Need to know more? Contact us
02 9043 6797
info@webdirections.org
webdirections.org/wd15