WIEF-AFF ROUNDTABLE 2015

Halal Business: The New
Global Market Paradigm
Tokyo, Japan
26 May 2015

Insights by:
RAFI-UDDIN SHIKOHManaging Director

Question #1

How Significant is ‘Halal’ Businessfor Global Trade & Investments?

Question #2

Can Developed Markets like Japan See
Significant Benefits from ‘Halal’?

Question #3

Can ‘Halal’ drive safety, quality,and healthy food standards?

Context:

DEFINING ‘Halal Market’
Core sectors and their ecosystems, which
are structurally affected by Islamicvalues-driven consumer lifestyle andbusiness practices.

6Context:

Global Market Drivers7Context:

Islamic Market Drivers

8Question #1

How Significant is ‘Halal’ Businessfor Global Trade & Investments?

How Significant is ‘Halal’ Business?

Large & Fast-growing Muslim Consumer Spend

12% ofglobalspend
CAGR
10.8%
through201910How Significant is ‘Halal’ Business?

Muslim Consumer Food Spend

11How Significant is ‘Halal’ Business?

Halal Food Market Opportunities
Halal food in West | Organic/Ethical crossover | Halal Ingredients | OIC-based Food& Agri. Conglomerates | Islamic Financeinvestments/financing | Co-Branding/Marketing | Consolidation |Regional/ Global Brands

12

Halal

How Significant is ‘Halal’ Business?

Halal Food Market Opportunities
2015 Islamic Growth Markets - Food & Agriculture Investment Index™

Islamic Growth Markets
Investment Outlook 2015
Produced by:13

How Significant is ‘Halal’ Business?

Halal Food Market Opportunities
(Demographic dividends: LuLu, BIM, MyDin and other. In Turkey, organizedretail from 52 percent to 80 percent.)

(40% global share and 10% CAGR 2009-13 growth),

(fastest growing at 22% CAGR 2009-13, yet only 1% of global exports,also has strong ‘Halal’ proposition,)

(fast growing at 20% and only 3% of globalexports,)

manufacturers

with maturing brands across markets also fast growing (16+% CAGR 2009-13.)
among largest global cocoa producers. Global demand
14

How Significant is ‘Halal’ Business?

Muslim Consumer Travel Spend

15

How Significant is ‘Halal’ Business?

Muslim Consumer Clothing Spend

16

How Significant is ‘Halal’ Business?

Muslim Consumer Media, Other Spend
MEDIA & RECREATION

17

Question #2

Can Developed Markets like Japan See
Significant Benefits from ‘Halal’?

Opportunity for Japan?

A $1.3 trillion food consumer market
Chart: Meat &Live Animals
Exports to OIC
Countries :$15.4 bill 2013

JAPAN Food* Exports
to OIC countries: $216
million 201319

Opportunity for Japan?

A $16.9 billion tourism market within reach$16.9 billion: East Asia Muslim
Outbound Tourism
Expenditure* (2012)

China$1.1 bill

Malaysia$5.8 bill

Source: DinarStandard Research

Singapore$2.3 bill

JAPANIndonesia$7.7 bill

Expenditure data Baselined from 2011 UNWTO data; International Monetary Fund. IMF Outlook 2012
Database for projections; DinarStandard Muslim market estimates
20

Question #3Can ‘Halal’ drive safety, quality,and healthy food standards?

Can ‘Halal’ drive better global food standards?

Standards Development Maturing
1. ‘Halal’ industry regulations,compliance, certification being driven
by national and multi-lateral
initiatives (SMIIC, GCC, EU…)
2. EU, USDA & Other National andIndustry Standard integrations on thecards

22

Can ‘Halal’ drive better global food standards?

Wholesome/’Tayyab’ Gaining Traction
Halal products with ‘healthy’ and ‘fair’ credentials coming to fore:
Certified Humane, Vegetarian fed animals, free-range, No-Antibiotics.

Saffron Road: WholeFoods launch successstory23DOWNLOAD:
www.dinarstandard.com

Islamic Growth Markets
Investment Outlook 2015