Telecoms and Mediain Japan
Report generated on 09 March 2021

The information contained in this report is indicative only. Law Business Research is not responsible for any actions (or lack thereof) taken as a result of
relying on or in any way using information contained in this report and in no event shall be liable for any damages resulting from reliance on or use ofthis information. © Copyright 2006 - 2021 Law Business ResearchTelecoms and MediaTable of contents
COMMUNICATIONS POLICY
Regulatory and institutional structure
Authorisation/licensing regime
Flexibility in spectrum use
Ex-ante regulatory obligations
Structural or functional separation
Universal service obligations and financing
Number allocation and portability
Customer terms and conditions
Net neutrality
Platform regulation
Next-Generation-Access (NGA) networks
Data protection
Cybersecurity
Big data
Data localisation
Key trends and expected changes
MEDIA
Regulatory and institutional structure
Ownership restrictions
Licensing requirements
Foreign programmes and local content requirements
AdvertisingMust-carry obligations
Regulation of new media content
Digital switchover
Digital formats
Media plurality
Key trends and expected changes
REGULATORY AGENCIES AND COMPETITION LAW
Regulatory agencies
Appeal procedure© Copyright 2006 - 2020 Law Business Research

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Competition law developments© Copyright 2006 - 2020 Law Business Research

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Contributors
Japan
Chie Kasaharachie.kasahara@aplaw.jp
Atsumi & Sakai© Copyright 2006 - 2020 Law Business Research

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Telecoms and MediaCOMMUNICATIONS POLICY
Regulatory and institutional structure
Summarise the regulatory framework for the communications sector. Do any foreign ownership
restrictions apply to communications services?

The supply of telecommunications services is governed by the Telecommunication Business Act (the Telecom Act), theRadio Act and the Wire Telecommunications Act. It is administered by the Ministry of Internal Affairs andCommunications (MIC).
The Telecom Act governs entry into and withdrawal from a telecommunications business, telecommunications
facilities and rights of way (public utility privilege).
In addition, if telecommunications carriers construct a network using radio equipment, they must comply withregulations under the Radio Act concerning radio station licences, radio equipment, radio operators and operations of aradio station, etc.
Since the telecommunications market was liberalised in 1985, some 14,000 telecommunications carriers have entered
it. Telecommunications services are provided mainly by Nippon Telegraph and Telephone East Corporation (NTT-East),
Nippon Telegraph and Telephone West Corporation (NTT-West), KDDI Corporation (KDDI) and SoftBank Corp (SoftBank).
Foreign ownership restrictions apply to Nippon Telegraph and Telephone Corporation (NTT Corporation), which holds
all the issued shares of NTT-East and NTT-West. These are that the aggregate voting rights of shares in NTT
Corporation may not be held by any person who does not have Japanese nationality; any foreign government or its
representative; any foreign juridical person or entity; or other persons or entities with shares directly held by foreign
persons or entities may not exceed one-third of the total voting rights of the issued shares of NTT Corporation.
Law stated - 06 May 2020

Authorisation/licensing regime
Describe the authorisation or licensing regime.

Uponcommencingatelecommunications

business,atelecommunications

carrier

installing

large-scaletelecommunications circuit facilities must register with the Minister of MIC (the Minister); a telecommunications carrier
installing no or only small-scale telecommunications circuit facilities need only submit a notification to the Minister.
Telecommunications circuit facilities qualify as ‘small-scale’ if the following two requirements are met: terminal systemtransmission line facilities remain within one city, town or village; and transit system transmission line facilities remain
within areas in one prefecture.
Telecommunications circuit facilities that fail either of these requirements are ‘large-scale’ and shall register with the
Minister. Other requirements include:
upon registration, an application form including:name and address of the applicant and, in the cases where the applicant is a juridical person, name of therepresentative;
service areas; andoutline of telecommunications facilities; andother documents, such as:a document indicating that the applicant does not fall under the reasons for disqualification of registration;
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documents concerning telecommunications services to be provided;
an outline of businesses conducted by the applicant other than the telecommunications business; anddocuments specified in the applicable MIC ordinance shall be submitted to the Minister.

Except in cases where refusing a registration as below, the Minister shall register the following matters on thetelecommunications carrier’s registration book:name and address of the applicant and, in the cases where the applicant is a juridical person, name of therepresentative;
service areas;
outline of telecommunications facilities; anddate and registration number.

Where a person falls under any of the following items, the Minister shall refuse the registration of said person:
any person who has been sentenced to a fine or more severe penalty in accordance with the provisions of theTelecom Act, the Radio Act or the Wire Telecommunications Act and a period of two years has not yet elapsed
since the day on which the person’s sentence or suspended sentence was served out;
any person whose registration was revoked and if a period of two years has not yet elapsed since the day of
revocation;
any juridical person or association that has as an officer or employee who falls under any of the preceding two
points; orany person where it is deemed that the launch of a telecommunications business of said person is inappropriate
for the sound development of telecommunications.

There are no payable fees to register. An application for registration would take about 15 days if there is no substantial
issue.
Upon submitting a notification of intending to operate a telecommunications business to the Minister, the applicant
shall submit a notification form including:name and address of the applicant and, in the cases where the applicant is a juridical person, name of therepresentative;
service areas;
outline of telecommunications facilities (limited to the cases where the person installs telecommunications
facilities for the telecommunications business); andother documents such as network diagrams, documents concerning telecommunications services to be provided
and documents specified in the applicable MIC ordinance.

There are no payable fees to give notification.
In addition to registration or notification above, to conduct a telecommunications business by installing
telecommunications circuit facilities, the telecommunications carrier that intends to exercise the right of way (public
utility privilege) for installing transmission lines may, separately from any telecommunications business entry
procedures such as registration or notification, be granted a public utility privilege for all or part of its
telecommunications business by obtaining approval from the Minister.

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Telecoms and MediaA telecommunications carrier providing universal telecommunications services shall, where they intend to establish orchangetariffs

concerning

terms

and

conditions

includingcharges

relatingtothecarrier’suniversal

telecommunications services, submit those tariffs to the Minister seven days prior to their date of implementation.
Where they intend to establish or change the tariffs, the telecommunications carrier shall submit the notification
describing the date of implementation.
Any telecommunications carrier who intends to obtain an assignment of telecommunications numbers, which will
ultimately be assigned to end users, must submit certain documentation to the Minister for examination.
Licences or registration under the Radio Act (such as a radio station licence) are required for a telecommunications
business utilising radio communications.
Under the wire allocation plan, fixed service means wireless telecommunications services between specific fixed
points; and mobile service means wireless telecommunications services between mobile stations and land stations ormobile stations. Satellite-related services are categorised as:
fixed satellite services;
services between satellites;
mobile satellite services;land mobile satellite services;marine mobile satellite services; andaeronautical mobile satellite services.

The 2G mobile service that used the Personal Digital Cellular system was used from March 1993 to 2012 in Japan, andis currently not used. 3G based on IMT-2000 has been used in Japan since 2001. 3.9G (known as long-term evolution)and 4G are widely used in Japan. The spectrum was allocated by the MIC. 5G was partly used in 2019 and will be usedwidely in 2020, although it could be delayed owing to the spread of covid-19.
Public Wi-Fi services are provided by local governments, public services (subways), shops and restaurants for visitors,
and the services will be expanded looking forward to the Tokyo Olympics and Paralympics in 2020 which have been
postponed until 2021.
Law stated - 06 May 2020

Flexibility in spectrum use
Do spectrum licences generally specify the permitted use or is permitted use (fully or partly)
unrestricted? Is licensed spectrum tradable or assignable?

The Minister allocates spectrum when he or she grants a licence to a telecommunications carrier in accordance with
the Radio Act. The Minister assesses the use of spectrum, formulates a plan to restructure the assignment ofspectrum, and discloses a plan for the assignment of spectrum once every three years for each of the three categoriesof spectrum (714MHz or less, 714MHz to 3.4GHz and 3.4GHz and more).
There is no auction system for spectrum use.
Law stated - 06 May 2020

Ex-ante regulatory obligations© Copyright 2006 - 2020 Law Business Research

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Which communications markets and segments are subject to ex-ante regulation? What remedies
may be imposed?

Not applicable.
Law stated - 06 May 2020

Structural or functional separation
Is there a legal basis for requiring structural or functional separation between an operator’s
network and service activities? Has structural or functional separation been introduced or is it
being contemplated?

No.
Law stated - 06 May 2020

Universal service obligations and financing
Outline any universal service obligations. How is provision of these services financed?

Universal service systems were introduced in 2002 for subscriber telephones, optical internet protocol (IP) telephones(provided through optical lines), which are used as a substitute for subscriber telephones, certain kinds of public
telephones, and emergency calls (police, coast guard, firefighting and ambulance). Fixed VoIP services using 0AB-JIP
numbers, which maintain the same quality of service as fixed-line (wired analogue) telephones using the same fixedline 0AB (0AB-J) number, are also under universal service.
Financial obligations have been imposed since 2006 on mobile telephone service carriers, subscriber telephone service
carriers and IP telephone providers for whom (i) profit in the preceding year exceeded ¥1 billion and (ii) they wereassigned telephone numbers by the Minister and then assigned such numbers to their end users.
Universal service carriers (ie, NTT-East and NTT-West) must establish tariffs and submit these to the MIC prior to
implementation of the services. The Telecommunications Carriers Association collects sums for universal services
from telecommunications carriers that fail to comply with (i) and (ii) above and assigns the amount collected to NTTEast and NTT-West to facilitate the provision of universal services.
Law stated - 06 May 2020

Number allocation and portability
Describe the number allocation scheme and number portability regime in your jurisdiction.

Telephone numbers are allocated by the Minister in accordance with Regulations on Telephone Numbers.
Local telephone numbers (10 digits) are allocated as the following:
National

Area codes (one to four digits

prefixes
0(3 for Tokyo, 6 for Osaka)© Copyright 2006 - 2020 Law Business Research

Local exchange prefixes (one to

Subscriber’s number (fourfour digits)

digits)

XXXX

YYYY

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Telecoms and Media0(11 for Sapporo, 45 for

XXX

YYYY

0

XX

YYYY

0

X

YYYY

Yokohama)

The international prefix number is 010, and it is necessary to dial 010+ (national number, for example, 1 for the USA)
followed by the local number to make international calls.
Mobile number portability was introduced on 24 October 2006, and number portability between mobile phones andpersonal handy-phone systems was introduced on 1 October 2014.
Number portability of subscriber telephones (local numbers) is partly available for users who have used a subscriber
telephone provided by NTT-East or NTT-West when it is within the same location.
Law stated - 06 May 2020

Customer terms and conditions
Are customer terms and conditions in the communications sector subject to specific rules?

Explanation of terms and conditions
Any telecommunications carrier or agent shall, before the conclusion of a contract of services for general consumers,
explain the service contents, such as types of service, name of telecommunications carrier, contact points for thetelecommunications carrier including business hours and contents of telecommunications services to users. Basically,
the telecommunications carrier (or agent) shall deliver documents containing matters to be explained and subsequentverbal explanations shall be given to potential users.

Prior notice to users pertaining to suspension or discontinuation of business
When a telecommunications carrier intends to suspend or discontinue part or all of its telecommunications business, it
must inform users of the full effect prior to implementation. The notice must be made by way of a reliable method (eg,delivery of written documents, transmission of emails, etc) and enable users to understand the suspension or
discontinuation of business operations in a reasonable time period (about one month) prior to implementation.

Appropriate processing
A telecommunications carrier shall properly and promptly process complaints and enquiries from users concerning
telecommunications services or operations methods. Whether this has been ‘appropriately and promptly process(ed)’or not shall be judged by the telecommunications carrier on a case-by-case basis. If there is no contact point for
accepting complaints and inquiries or the contact points exist but are not accessible by consumers, complaints andenquiries cannot be considered ‘appropriately and promptly process(ed)’.
Law stated - 06 May 2020

Net neutrality© Copyright 2006 - 2020 Law Business Research

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Telecoms and MediaAre there limits on an internet service provider’s freedom to control or prioritise the type or sourceof data that it delivers? Are there any other specific regulations or guidelines on net neutrality?

There are no limits on net neutrality. No telecommunications service carrier may engage in unfair and discriminatory
treatment with regard to the provision of telecommunications services in accordance with the Telecom Act, andsecrecy of telecommunications is protected by the Constitution (net neutrality is discussed as an issue of fairness oftelecommunication in Japan). However, the protection of minors is an exemption. This being said, internet service
providers are under obligations with regard to the protection of minors and the regulation of adult entertainment.
Internet access service providers must provide filtering services to protect minors, and mobile phone providers may
only provide internet access to minors with filtering unless there is a possible opt-out by guardians. Hosting service
providers must endeavour to prevent access by minors to adult content.
‘Zero-rating’ of data transmission is permitted in practice because there are no specific regulations or guidelines thatprohibit it. In addition, bandwidth throttling is permitted in practice; for example, to limit telecommunications services
for heavy users.
Telecommunications service carriers shall, when a natural disaster, accident or any other emergency occurs or is likely
to occur, give priority to communications on matters that are necessary for disaster prevention or relief efforts, forsecuring transportation, communications or electric power supply, or for the maintenance of public order. The same
shall apply to other communications that are specified by the Ordinance of the MIC to be performed urgently for the
public interest.
Law stated - 06 May 2020

Platform regulation
Is there specific legislation or regulation in place, and have there been any enforcement initiatives
relating to digital platforms?

There is no specific legislation or regulation relating to digital platforms.
Law stated - 06 May 2020

Next-Generation-Access (NGA) networks
Are there specific regulatory obligations applicable to NGA networks? Is there a government
financial scheme to promote basic broadband or NGA broadband penetration?

There are no specific regulatory obligations applicable to NGA networks.
The MIC promotes the research and development of fifthgeneration mobile communication systems, that realise moreadvanced mobile services, intelligent transport systems that support safe driving and broadband systems for public
services that enable video communications with high mobility in case of emergency, wireless broadband that enables
wireless connections between all domestic information appliances and IoT (Internet of Things). MIC is planning toallocate three categories of spectrum (3.6 to 4.2GHz, 4.4 to 4.9GHz and 27.0 to 29.5GHz).
Law stated - 06 May 2020

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Data protection
Is there a specific data protection regime applicable to the communications sector?

Data protection in Japan is generally regulated under the Act on the Protection of Personal Information (APPI) andsubsidiary laws, regulations and guidance. In addition to the APPI, the guidelines issued by the Personal Information
Protection Commission (PPC) (general guidelines, guidelines on data transfer to a third party in a foreign country,
guidelines on confirmation and records for providing to a third party, and guidelines on anonymously processed
information), and the Guideline on Personal Information Protection in Telecommunication Business issued by the MIC(the Telecom Guideline) applies to entities in the sector.
In addition, the Telecom Act provides that a telecommunications carrier shall not censor any communications handledby it or violate the secrecy of such communications.
Law stated - 06 May 2020

Cybersecurity
Is there specific legislation or regulation in place concerning cybersecurity or network security inyour jurisdiction?

The Basic Act on Cybersecurity aims to comprehensively and effectively promote cybersecurity policy by: stipulating
basic principles of national cybersecurity policy; clarifying the responsibilities of the national government, local
governments and other concerned public parties; stipulating essential matters for cybersecurity-related policies suchas the cybersecurity strategy formulation; and establishing the Cybersecurity Strategic Headquarters and so forth, andas a result, attempting to enhance economic and social vitality, sustainable development and realising social
conditions where people can live with a sense of safety and security, and contributing to the protection of international
peace and security as well as national security.
Critical Information Infrastructure (CII) operators that provide infrastructure that is the foundation of people’s living
conditions and economic activities and the functional failure or deterioration of which would risk enormous impacts onthem (CII operators, which include telephone service providers and the media) are to make efforts to: deepen theirawareness and understanding of the critical value of cybersecurity; ensure cybersecurity voluntarily and proactively;
and cooperate with the measures on cybersecurity laid down by the national government or local governments.
Secrecy of communication under the Telecom Act and the Radio Act also protects cybersecurity in Japan.
Law stated - 06 May 2020

Big data
Is there specific legislation or regulation in place, and have there been any enforcement initiatives
in your jurisdiction, addressing the legal challenges raised by big data?

Many companies in Japan hesitated to use ‘big data’ because some of such data relates to personal information andprivacy and there was a grey area regarding the use of such information due to ambiguities in the former APPI. The
APPI was amended and came into effect on 30 May 2017. As amended, the APPI defines ‘encrypted anonymous
information’ (ie, personal information that has been modified so that it is not possible to identify the data subject) andallows the use of such encrypted anonymous information without the approval of the data subject. This amendment
has enabled greater use of big data in Japan, and we see a considerable amount of usage of big data today.

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Law stated - 06 May 2020

Data localisation
Are there any laws or regulations that require data to be stored locally in the jurisdiction?

There are no general laws or regulations that require data to be stored locally in Japan.
However, the transfer by a data controller of personal information to a third party in a foreign country (other than inreliance on a general exception) shall be subject to the following requirements to such transfers:
where consent to the transfer is given by the data subject, it must be clear that it covers the transfer to a third
party in a foreign country; andin the absence of such consent, if the transferor wishes to rely on the opt-out exception or the related-party
exception to the requirement to obtain the data subject’s consent to the transfer, it will also be necessary that thetransferee:
is in a country that is on a list of countries issued by the Commission as having a data protection regime
equivalent to that under the APPI; or
implements data protection standards equivalent to those that data controllers subject to the APPI must follow.

In addition, the Act on the Protection of Specially Designated Secrets protects national secrets regarding defence,
foreign affairs, prevention of designated harmful activities and terrorism and limits transfer specific information to
designated counties.
Law stated - 06 May 2020

Key trends and expected changes
Summarise the key emerging trends and hot topics in communications regulation in yourjurisdiction.

Since 30 May 2017, the amendments to the APPI have begun to comprise the most extensive revision of Japan’s
privacy laws for some time, and include the introduction of a new oversight regime based on the PPC (which wasestablished on 1 January 2016) and clarification of the scope of existing laws.
The amendments that have the most significant impact on data protection are the following:
Traceability requirement: a data handler must conduct an identity check and information source check when
receiving personal information from a third party, and keep a record of the checks, and (subject to certain
exceptions) keep a record of disclosures of personal information to third parties, although the former APPI
requires that a data handler must comply with the prohibition on obtaining personal information from a third party
by fraudulent means.
Use of encrypted anonymous data: through clarification of the definition of ‘personal information’ and defining‘encrypted anonymous information’, use of such encrypted anonymous information will be liberalised andaccelerate use of big data.
Transferring personal data overseas: the former APPI had no rules specifically addressing the transferring of
personal data to a foreign country, though domestic transfer restrictions were generally treated as applying. The
amended APPI allows disclosure of personal data to a third party in a foreign country without the data subject’s
consent under an ‘opt-out’ provision (which the amended APPI requires to be filed with and reviewed by the© Copyright 2006 - 2020 Law Business Research

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Personal Information Protection Commission in advance) or a ‘joint use’ provision, but only if it is to a transferee
in a country on a list to be issued by the PPC (effectively countries with sophisticated data protection regimes) or
to a transferee satisfying criteria to be issued by the PPC, although the list of countries has not been published.

The PPC has discussed with the European Commission to establish a framework on the APPI to ensure the smoothand mutual transfer of personal data between Japan and the European Union. With the enforcement of the General
Data Protection Regulation (GDPR) on 25 May 2018, the PPC has begun to guide and support businesses that haveconnections with European countries. The PPC obtained a decision of an ‘adequate level’ of protection from theEuropean Commission. On 17 July 2018, the EU and Japan agreed to recognise each other’s data protection regimes
as providing adequate provisions for the protection of personal information. This resulted in a new regime offrictionless transfers of personal information between Japan and the EU on 23 January 2019, creating what the EU
Commission described as ‘the world’s largest area of safe transfers of data based on a high level of protection for
personal data’. The PPC has issued supplementary rules to the APPI to give effect to the adequacy decision.
The Telecom Act was partially amended on 10 May 2019, and has made a great impact on the mobile communication
fields. In those fields, competition has been affected by three major telecommunication service providers, and theamendment aimed to introduce a comprehensive system to promote competition. Previously, a large discount wasoffered on the condition that a mobile phone contract was concluded for a certain period of time, and thecommunication charge and the terminal charge were integrated. However, since it was required that thecommunication charge and the price of the terminal (eg, mobile phone) be completely separated, the discount of thecommunication charge accompanying the purchase of the terminal was prohibited. It is intended to promotecompetition by allowing consumers to make a choice of communication charges and terminals, while completely
separating communication charges and the purchase of terminal, which have been obscured by integration.
Law stated - 06 May 2020

MEDIA
Regulatory and institutional structure
Summarise the regulatory framework for the media sector in your jurisdiction.

Media is governed by the Broadcast Act (the Broadcast Act), the Telecom Act, the Radio Act and the Wire
Telecommunications Act, and administered by the Ministry of Internal Affairs and Communications.
The regulatory and institutional structure of broadcasting and telecommunications was reorganised in November 2010
for the first time in 60 years.
The Broadcast Act classifies broadcasting as a basic broadcast (which uses a specific spectrum assigned exclusively
or preferentially to a broadcasting station in accordance with the Radio Act) and a general broadcast, which is any
broadcast other than a basic broadcast.
A basic broadcast needs authorisation from the Minister for broadcasting in accordance with the Broadcast Act and alicence for establishing radio stations from the Minister in accordance with the Radio Act.
A general broadcast requires registration in principle in accordance with the Broadcast Act. In the case of small
broadcasting (for example, cable television or cable radio), a general broadcast requires the submission of a report.
Law stated - 06 May 2020

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Ownership restrictions
Do any foreign ownership restrictions apply to media services? Is the ownership or control ofbroadcasters otherwise restricted? Are there any regulations in relation to the cross-ownership ofmedia companies, including radio, television and newspapers?

The authorisation of a general broadcast will not be granted to:any person who does not have Japanese nationality;
any foreign government or its representative;
any foreign juridical person or entity; andother persons or entities, 20 per cent or more of whose shares are held directly or indirectly by foreign persons or
entities.

If foreign ownership exceeds 20 per cent, the minister shall cancel the authorisation of the Basic Broadcast Company.
Further, the business operator of a basic broadcast (the basic broadcasting company) may reject a record of sharetransfer to a foreign person or entity into the shareholders’ list where such transfer would result in foreign ownership ofover 20 per cent.
There is no specific regulation to prohibit foreign ownership of newspapers. However, foreign ownership of major daily
newspapers is restricted in practice because many publishers of daily newspapers have articles of incorporation
restricting foreign ownership in accordance with the Act on Restriction on Transfer of Shares in Stock Companies
whose Business Purpose is the Publication of Daily Newspapers.
There are regulations under the Radio Act in relation to the cross-ownership of media companies that attempt to
restrict cross-ownership, though some exceptions exist and there are media groups that own television, radio andnewspapers.
Law stated - 06 May 2020

Licensing requirements
What are the licensing requirements for broadcasting, including the fees payable and thetimescale for the necessary authorisations?

A licence is necessary for a basic broadcasting company with broadcasting stations under the Radio Act.
The period for the acceptance of applications for each frequency band shall be set by the MIC for a period of one
month or longer and the MIC must give public notice of such period, the zone area where the applicant for radio station
licence may install the radio equipment of the radio station, and other particulars to supplement the licence application.
After the set periods, no further applications will be accepted.
Such companies obtain a licence by submitting an application to the minister together with a document describing:the purpose of the station;
the need to establish the radio station;
the persons with whom the radio communication is conducted and communication subjects;
the location of radio equipment;
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Telecoms and Mediathe type of radio waves, desirable frequency range and antenna power;
the hours desired for use of the station;
the construction design, and scheduled completion date of the construction of the radio equipment (including
equipment installed); andthe expected commencement date of operation.

The fee for an application is ¥10,200 (payable on submission of the application papers) or ¥7,300 (when applying
through the internet).
When receiving an application, the minister shall examine without delay (there is no specific set period) whether theconstruction design conforms with the technical regulations, whether it is feasible in terms of frequency assignment,
and if it conforms to essential standards necessary for the establishment of radio stations.
When determining, as a result of the examination above, whether the application conforms to each requirement, theminister shall issue a pre-permit of the radio station to the applicant designating:completion date of the construction work;
type of radio waves and frequency;
call sign call name, and identification signal specified in the applicable MIC ordinance;
antenna power; andpermitted operations hours.

When the construction work has been completed, the company must submit a notification to the minister and an
inspection must be carried out in relation to the radio equipment, the qualifications of radio operators, the necessary
number of radio operators, timepieces and documents.
The minister shall grant a licence to the applicant without delay when the inspection referred to above is satisfactory.
Law stated - 06 May 2020

Foreign programmes and local content requirements
Are there any regulations concerning the broadcasting of foreign-produced programmes? Do therules require a minimum amount of local content? What types of media fall outside this regime?

There are no specific regulations concerning the broadcast of foreign-produced programmes.
Law stated - 06 May 2020

Advertising
How is broadcast media advertising regulated? Is online advertising subject to the same
regulation?

Advertising in Japan is regulated under a number of statutes, including the Act against Unjustifiable Premiums andMisleading Representations (AUPMR), the Act on Specified Commercial Transactions, and other acts and guidelines inrespect of specified industries. There is also a ‘fair commission code’, voluntary rules by trade associations such as thealcohol beverage industry, the real estate industry, the automobile industry, etc, in accordance with the AUPMR tostandardise expressions in advertising appropriate for each industry. Because each fair commission code is authorised© Copyright 2006 - 2020 Law Business Research

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Telecoms and Mediaby the Minister of the Consumer Affairs Agency and the Fair Trade Commission, a member company that obeys its faircommission code will not be censured for infringement of the AUPMR. Each industry generally has its own code ofpractice in addition to ‘fair commission codes’ in certain industries. These are voluntary rules, but members generally
follow these rules once formulated. Advertising agencies and media companies are also generally familiar with, andcomply with, the rules specific to their clients’ industries.
Online advertising is subject to the general regulations above.
In addition to the general regulations above, under the Broadcast Act, a basic broadcasting company may notbroadcast any advertising that may disturb education by schools when the company broadcasts an educational
programme for schools.
Under the Broadcast Act, Nippon Hoso Kyokai: Japan Broadcasting Corporation (NHK), the only public broadcaster inJapan, may not broadcast any advertising of other businesses.
Law stated - 06 May 2020

Must-carry obligations
Are there regulations specifying a basic package of programmes that must be carried byoperators’ broadcasting distribution networks? Is there a mechanism for financing the costs ofsuch obligations?

There is no basic package of programmes that must be carried, though a basic broadcasting company shall endeavour
to make broadcasts to prevent or mitigate any disasters such as a storm, heavy rain, flood, earthquake or conflagration.
Law stated - 06 May 2020

Regulation of new media content
Is new media content and its delivery regulated differently from traditional broadcast media?
How?

Regulations of general broadcasts (ie, broadcasts other than a basic broadcast) and other media are less strict thanthose for basic broadcasts that must deliver well-balanced programmes (such as cultural and educational
programmes, news and entertainment) and, accordingly, they can broadcast more freely than traditional broadcast
media.
Law stated - 06 May 2020

Digital switchover
When is the switchover from analogue to digital broadcasting required or when did it occur? How
will radio frequencies freed up by the switchover be reallocated?

The switchover from analogue to digital broadcasting was effected on 31 May 2012 in Japan. The switchover fromanalogue to digital for satellite broadcasting was effected on 24 July 2014.
Multimedia broadcasting for mobile terminals commenced in April 2012 using 207.5MHz to 222MHz frequencies,
which were previously used for analogue broadcasting. The MIC assigned ‘white space’ (which can be used for
purposes other than broadcasting even though it is assigned for broadcasting) in UHF to limited area broadcasting.

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Telecoms and MediaThe MIC has been considering what the 90MHz to 108MHz frequencies in VHF, which were previously used forbroadcasting, will be used for.
Law stated - 06 May 2020

Digital formats
Does regulation restrict how broadcasters can use their spectrum?

No.
Law stated - 06 May 2020

Media plurality
Is there any process for assessing or regulating media plurality (or a similar concept) in yourjurisdiction? May the authorities require companies to take any steps as a result of such anassessment?

The Broadcast Act prohibits the centralisation of media, and MIC ordinances prohibit a basic broadcasting company, its
owner or its subsidiary from obtaining another authorisation as a basic broadcast from the Minister.
Law stated - 06 May 2020

Key trends and expected changes
Provide a summary of key emerging trends and hot topics in media regulation in your country.

The Broadcast Act was partially amended on 29 May 2019 to expand the use of the internet by NHK and to improve
proper management of the NHK.
NHK is now able to conduct the continuous simultaneous distribution of all broadcast programmes of the core
domestic television broadcasting. At the same time, necessary measures are taken to ensure that proper internet
usage services are implemented in line with NHK’s objectives and the purpose of the subscription fee system.
Systems for ensuring compliance such as internal control of the NHK, the system for information disclosure to ensuretransparency, and the system for formulation and publication of the medium-term management plan were added.
The Japan Commercial Broadcaster Association (the Association) is deciding whether to discuss the possible
discontinuance of AM radio broadcasting and the shift to Wide FM radio broadcasting by AM radio stations with MIC.
There are two main radio broadcasting systems – Amplitude Modulation (AM; which uses 526.5 to 1606.5kHz) and
Frequency Modulation (FM; which uses 76 to 90MHz) – in Japan. Since 2014, Wide FM has broadcast the contents of
AM broadcasting using the spectrum for FM radio (76.1 to 94.9MHz). This is to solve difficulties in picking up radio
waves (especially in mountainous and densely populated areas) and as a useful measure in times of disaster, toconvey news and information.
Due to the expansion of internet use, profits made by AM radio stations have reduced by half compared to the 1990s.
Meanwhile, Wide FM has become popular because of the good quality of its sound. However, broadcasting both in AM
and Wide FM is too heavy a burden for AM radio stations. Considering the cost of renewing old equipment for AM radio
stations, switching to Wide FM radio stations could be a survival solution for private radio stations.
The Association will require amendments to the Radio Act and other related regulations by 2028, this being the second© Copyright 2006 - 2020 Law Business Research

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Telecoms and Media

term to renew radio station licences, which are required every five years.
NHK, the only public broadcaster in Japan, will continue AM radio broadcasting because it is obliged to do so by theRadio Act.
Law stated - 06 May 2020

REGULATORY AGENCIES AND COMPETITION LAW
Regulatory agencies
Which body or bodies regulate the communications and media sectors? Is the communications
regulator separate from the broadcasting or antitrust regulator? Are there mechanisms to avoid
conflicting jurisdiction? Is there a specific mechanism to ensure the consistent application ofcompetition and sectoral regulation?

The Ministry of Internal Affairs and Communications (MIC) regulates the communications and media sectors. Antitrust
is regulated by the Fair Trade Commission in accordance with the Act on Prohibition of Private Monopolisation and
Maintenance of Fair Trade.
There is no specific mechanism to ensure the consistent application of competition rules. However, the MIC and the
Fair Trade Commission jointly published guidelines regarding antitrust in the telecommunications industry, andcommunicate on both communications and antitrust issues to ensure the consistent application of competition andsectorial regulations.
Law stated - 06 May 2020

Appeal procedure
How can decisions of the regulators be challenged and on what bases?

Decisions of the minister (such as granting of radio station licences, authorisation of a basic broadcast, andcancellation of authorisation of a basic broadcast) may be challenged by lodging an objection with the minister inaccordance with the Radio Act or the Broadcast Act. The minister must ask the Radio Regulatory Commission to
discuss the issue raised by the applicant with the Radio Regulatory Commission unless the objection is rejected by the
MIC. The Radio Regulatory Commission must start to hear the case within 30 days of the Commission receiving thecase, assigning an examiner or, when the issue is extremely important, a commission member, to hear the case. The
objecting party and any interested party may retain counsel for the hearing and the minister may assign government
officers to join the examination. On conclusion of the hearing, the examiner or commissioner shall prepare an opinion
and submit it together with records of the hearing to the Radio Regulatory Commission, which will then publish therecords and the opinion, and the case must then be resolved in accordance with the findings of the examiner. The
minister then issues a decision in the case in accordance with the resolution based on the findings of the examiner
within seven days of the resolution. An applicant or interested party who disagrees with the minister’s decision may
appeal to the Tokyo High Court, and the court shall be bound by the facts found by the Radio Regulatory Commission.
Law stated - 06 May 2020

Competition law developments
Describe the main competition law trends and key merger and antitrust decisions in thecommunications and media sectors in your jurisdiction over the past year.

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Telecoms and MediaThe Japan Fair Trade Commission and the MIC updated the Guidelines on Promotion of Competition in the
Telecommunications Industries on 9 January 2018.
The Guidelines state the necessity of guidance in the industries, and provide for many questionable activities inconnection with:
telecommunications facilities and co-locations;lending of telegraph poles and tubes;
telecommunication services;
providing contents; andmanufacturing and sales of telecommunication facilities.

Law stated - 06 May 2020

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