Connecting a farmer to a buyer in a single platform

eHaho is a digital marketplace
for agricultural commodities.
We’re providing mobile based eCommerce platform thatconnects farmers to the buyers & bringing closer service
providers (Fertilizers, Seeds, Vet services) to the farmers.

Mission statement:
To build long term relationships between local farmers
and agricultural buyers, providing convenience andjustice to both groups by driving business throughinnovation and advanced technology.

Problem statement:
The agricultural sector has historically
been the backbone of the Rwandan
economy. Agriculture still continues to be
the largest source of employment,
providing jobs to over 80% of theworkforce and contributing 33% of theGDP. However, agriculture has been
lagging behind in terms of technology.
Addressable issues•Getting buyers on time
•Locating crops on the market•Middlemen cut•Post harvest losses

Solution
Marketplace
Enabling farmer to sell their produce to a wide network ofbuyer on the other hand providing flexibility to the buyers
to locate crops on market.

Farm inputs ordering
We bring closer service providers to thefarmers(Fertilizers, Seeds, pesticide, Vet services)
By the use of inputs ordering and delivery options on
the platform.

Market price info
We real-time price information and alerts to the farmers to get updated on the commodities price changes tosecure fair incomes.

Solution

Predictions
We apply prediction models to estimate farmer’s produceon harvest to secure purchase contract and loan
qualification.
Data analytics that are relied on to make informeddecisions.

Communication Channel
The platform has a mass messaging function that isused to enhance farming information dissemination.
( Communication among cooperative members )How it works
USSD App

Farmer registration(sms)

Send sms:“Register, names,landsize, ”

5432

Farmer posting on marketplace
Send sms:“Potatoes, kinigi, 200kg,270Rwf, Musanze,ibereshi”

5432

How it works
Android App

Marketplace posts(web)Market size & coverage:“ A market of more than 2 million farmers “Current Milestone

18
Districts
Coverage

9,000
farmers
145 Coops

Partners,MINAGRI,CESB, RYAF
RDO ,Sarura,
Shaft Ltd

150
Agrodealers

Next Milestone

UCORIBU12,000
farmers

RWARRI
51,000
farmers

HarvestPlus
75,000
farmers

One AcreFund , over
300,000
farmers

EAGC
Networkof buyers

RCALNetworkof buyers

We as well look forward to partner with government institutions like NAEB, MINICOM, RCA,… & PSF

Platform Revenues(Last Year)Deals

Net Value/Qty

Commissions(RWF)

96 deals

126,640,000

6,332,000(3-5%)

Inputs order & Delivery

740 orders

1,860,000(3000-2000/order)

Revenues projecions(12 months)
On going order supply(to one Exporter client)
ProductQty/wk

Profit/delivery(3%)

Maize

30 tons$260 - $560

Beans30 Tons

$319 - $600

Farm Inputs

50 orders$319

Revenues/Month$3,592 - $5,916

Revenues/Year$43,104– $70,992

Next Investment Plan
Logistics/delivery(Trucks renting &Partnership )Field Agents for
Quality Check &Produce upload

Market &branding• More profit• Quality check• Awareness•Farmer price increaseby 20% -30%
•Reliabledevices•More field coverage•Farmer assistance•User guide•Brand visibility

eHaho
Agents• Aggregation centers•Retail shop for walk-ins•Quick order & delivery•ReferralTeamPlatformExpansion

Partnership Needed

As an eCommerce platform for Farm Produce, it is never easy to tell the quality of the produce
by looking at produce, we usually face a challenge of quality assurance and this is a common
check every buyer wants to verify before making any order.
Normally we take pictures and upload on the platform to confirm the quality however this is not
sufficient to confirm food quality, be farmers don’t have other ways to check this and give thereal information to the buyer in time.
We are interested in Partnerships with any interested Japanese Company that Manufactures orSupplies Quality Check devices that would be supplied to farmers and aggregation centers tocapture some quality data. For instance, devices that would measure Humidity, dryness,Grade,..for cereals like maize or other cereals.

Customer segmentation

Marketing Channels•Farmers•Buyers•Agrodealers & Vet services•Extensions service providers•NGO•Government institutions•Financial service providers•Through Field officers/Agents•Through partnerships•Social media and website• Company awareness(Road shows withPartners and Ex)•Exhibitions• Applications(Web, SMS, USSD,Android/iOS), website…
•Radio & TV adverts•Branding & Promotional materials

Currently we have a partnership with the Ministry of Agriculture and Animal resources
MINAGRI, in which our services get aired through Radio Rwanda Agriculture programs,
we also have access to its Call center where we respond to farmer queries related tomarket access and help them to upload their produce on our eCommerce platform

Revenue Model
Commissions,
Quality Checks,
Aggregation &Delivery services

Subscription
Service providers &Buyers

DataMonetization
Sell data to FSP, NGO,..

Enhance services& ads

Communication
Mass messagingOur revenue channels are: sales commission, Quality check & Control, delivery
service, service subscribers, target marketing from service providers, data
monetization and mass messaging

Key Resources

Training &promotion
materials + ads

Platform(USSD, Android, iOS)

Personnel(Team)USSD, SMS &Servers + Telecos
integration

Transport &Communication

The Team
Staff
Full time developers
Part-time developer
Marketing and Sales
Finance
Full time Accountant
External Financial advisor
Interns(Field staffs)

Number of staff
33211112

Our presence in Rwanda

Recognitions

2018
Best ICT & Innovation Made In
Rwanda Expo - 20182018

Presented by:
Davis MUGIRA
Chief Executive Officer+250788647117
davis@spiderbit.rw+250788647117

info@ehaho.rw

www.ehaho.rw

Thank you !!

+250788647117

info@ehaho.rw

www.ehaho.rw