Japanese Strawberry ProjectinJordan

2020.10.13
GRA Shu Watanabe
2020/10/8(C) GRA , All rights reserved

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GRA Mission

Create Job opportunities in local communities
And
Contribute to sustainable prosperity
2020/10/8(C) GRA , All rights reserved2

11 MAR 2011,we lost 4% of all
population and almost all
farming area too in Yamamotoby the big Tsunami.

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98% of all Strawberry farms weredestroyed by the tsunami(C) GRA , All rights reserved

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The area which suffered the damage of tsunami（From the coastline to a maximum of 4 km）
60 percent or more of all the houses are destroyedcompletely or partially5One of the most advanced Plant
Factory in Japan形が見える圧倒的な成果を出す！

Jun2012Know How of old farmer↓
Quantification↓Utilize IT system

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Utilizing ICT Systemto franchisee With concept of open innovation, GRA supports productions with thelatest cultivation system for franchisee, which is based on GRA’scultivating techniques.
 All the production data has been accumulated at the system and thetechniques have been continuously improved.

2020/10/8(C) GRA , All rights reserved

9Created “MIGAKI ICHIGO”brand
1 for 10USD
Dec16th2012

Fresh Strawberry Products

Platinum (1 pc.)

Platinum (6 pcs.)

Platinum (12 pcs.)

Silver (270g)

Regular (270g)

For shortcake use

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Gold (450g)

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Processed Products

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12GOOD DESIGN AWARD

PM with MIGAKI← India and Japanese PM with
GRA CEO 2018

↓ Japanese PM visit GRA Farm

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ICHIGO-WORLD（Strawberry Picking）

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Significance of the activity
in Jordan
Concerned Development Issues

Products and Technologies of GRA

・Job creation and gap correction

・Value added cultivation Know how and system

・Effective use of agricultural water・High quality strawberry production

Expected Impact
 Local production and construction of hydroponics equipment and business of highadded agricultural products production and sales using a green house
Expected Impact
・Effective use of agricultural water・Business revenue increase due to high added agricultural products production and sales
・Economic development in rural areas of Jordan and narrowing the gap by creating jobs
for Syria's refugees, women and other socially vulnerable
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17Production and Market

Production & Sales

Sales

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2020/10/8

GRA Inc2020/10/8(C) GRA , All rights reserved20Thank you

2020/10/8(C) GRA , All rights reserved

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Overview of GRA
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Company name: GRA Inc.
Address: Sakuratsutsumi-48, Yamadera, Yamamoto-cho, Watari-gun, Miyagiken
Representative: Hiroki Iwasa
Business incepted: July 2011
Incorporated: January 2012
Capital and capital surplus: 100,000,000 yen
Businesses: Production, marketing and export of agricultural products;
development, marketing and export of processed products; research anddevelopment of agricultural technologies; regional brand development; supportfor new farmers; development of overseas production
Affiliated company: IINE Co. Ltd. (100% subsidiary; café business)
Shareholders: Management members of GRA, INCJ, NEC, JA Mitsui Leasing
and NEC Capital Solutions

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(C) GRA , All rights reserved23