A social impact zine by the Coach Foundation. Celebrating five years of impact.

The Courage to		 Dream It Real

Table of Contents

03 08 12 32 36 38
Introduction

COACH FOUNDATIONOur Impact Model

Dream It RealTHE COURAGE TO DREAM IT REALDream It Realaround the world

TABLE OF CONTENTS

Our Dream
Collective

What’s next1

A letter from
COACH’S CHIEF
EXECUTIVE
OFFICERAND COACH
FOUNDATION’SEXECUTIVE
DIRECTOR

Welcome to the first annual Coach Foundation Social Impact Report.
Although we have previously featured our work through Tapestry’s Fabric of
Change annual report, our hope is that this inaugural impact report will highlightthe initiatives and progress the Coach Foundation is making in communities
around the world. Although the Coach Foundation was founded over fifteen
years ago, we are proud to use this report to celebrate the past five years of
our signature Dream It Real program and celebrate the achievement of ouroriginal goal of providing 5,000 scholarships to students around the world.
Coach was founded on a dream made real by the passion and dedication of
two immigrants united by a vision to craft a new kind of leather goods house.
When we created the Coach Foundation in 2008, our goal was to extend
Coach’s impact within our community to support a better future for all. Fifteen
years later, capturing the spirit of optimism and endless vision of its founders,
Coach and the Coach Foundation have given over $75 million to cause-driven
organizations and communities. We’ve established integral partnerships with

COACH FOUNDATION’S Mission :To create opportunities and remove
barriers for the next generation ofyoung people who have the courage
to dream it real.

non-profit, cause-organizations around the world such as China Youth Development Foundation in China or Bottom Line and The Opportunity Network in
the U.S. These organizations are focused on supporting the next generation of
students as they pursue their education and provide resources to help themachieve their dreams. At the heart of the Coach Foundation is our relentless
pursuit to inspire young people to explore who they are and embrace thepower of DREAMING—it’s this belief that inspired our Dream It Real mission
and our work today. Because we believe that it is when we bravely show
our true selves and pursue our dreams that we encourage others to do
Todd Kahn,

the same—making a collective difference.

Chief Executive Officer& Brand President, CoachWe know that not all dreams are treated equally. Young people from historicallyunderrepresented and marginalized communities can face outsized barriers
that can prevent them from pursuing their dreams. We believe in the power ofcommunity and understand that you can go farther and achieve more when
you have the resources you need to succeed and with people to help steer you.
As we celebrate five years of impact since launching our Dream It Real
program, we’re reminded to continue centering the voices of young people,
preserve our curiosity of what could be, and assist the next generation increating a more equitable tomorrow.
As you take the time to learn about our community impact, we hope that you’lljoin us on our journey to support historically underrepresented young people in

Julia Furnari,their postsecondary pathways and hold us accountable for the work that still

Executive Director,

needs to be done.

Coach Foundation
COACH FOUNDATIONTHE COURAGE TO DREAM IT REALOUR MISSION

3

About us...
Since the Coach brand was founded in 1941, we haveCahn, and has flourished into a brand that encourages

been motivated by the vibrant energy of our hometown,

the freedom of self-expression by crafting beautiful things

New York City, to craft a legacy that celebrates the cour-that you can be yourself in. Today, the same passion weage to live authentically. Coach began from the dream ofput into creating products can also be seen in the way wefirst-generation American immigrants, Lillian and Miles

care about our people, communities, and planet.
Coach launched the Coach Foundation in 2008 as the philanthropic armof the brand. The foundation’s journey started close to home through investments
into cultural enrichment for the beloved city that ignited our global brand. Coach andCoach Foundation has since donated $75 million to non-profits around the world.
As we assessed our philanthropic giving, we sought to amplify our impact andprovide a more focused support within our communities. The result? The birth ofDream It Real, our signature initiative focused on helping young people pursue
their paths and purpose.
This report will focus on our last five years of impact since launching
Dream It Real. Dream It Real was a direct response to the challenges and barriers
historically underrepresented young people can face. Dream It Real was our chance
to provide pivotal resources for young people inclusive of scholarships, professional
mentorship opportunities, non-traditional pathway programs, and a community towhich they can belong.
It’s a reflection of Coach’s own journey, demonstrating the unwavering belief tobe our true selves all while pursuing our ambitions and encouraging others to do
the same. Dream It Real is an extension of this belief and representation of
Coach’s legacy. Through our Dream It Real programs, we’ve witnessed the powerthat opportunity and education can have to change lives, and create an equitable
future for all. The students who are part of our programs are alreadyextraordinary—we just help to provide the resources they need tocontinue excelling.

about
COACH FOUNDATIONTHE COURAGE TO DREAM IT REALABOUT US5

Our IMPACT
Our IMPACT
by the numbers
MODELsince 2018

5,279
SCHOLARSHIPSFUNDED(We surpassed our goal to distribute 5,000 scholarships
by 2025 two years early!).

OVER 170,000
young people reached through our Dream It Real programs

8 DREAM IT REAL
programs globally$40 MILLION(retail value) in product donations to Dream It Real causes

250 COLLEGESTUDENTS
paired with Tapestry and Coach mentors through ourDream It Real program

COACH FOUNDATIONTHE COURAGE TO DREAM IT REALOUR IMPACT BY THE NUMBERS

7

In 2020, we announced our commitment
to fund 5,000 scholarships to students
by 2025—a goal that we achieved
two years early.
It’s time to reassess and determine how
we continue to further our impact.

We began our philanthropic efforts working with Rockefeller Philanthropy
Advisors in 2020 to leverage data that identified the existing socioeconomic
barriers and opportunities for youth to thrive. We truly wanted to know, what ispreventing young people from achieving their dreams?
To thoughtfully approach this work, we prioritized speaking with non-profit
leaders, experts in education and advocates in this space.
The result was our signature initiative, Dream It Real, a holistic

strategy where our support encompassed education programming,
mentorship opportunities, scholarships, and mental health resources.

Although a college degree can be considered a key factor for success andopportunity, we know it is not the only path and solution available to the next
generation of youth.

Our IMPACT MODEL

Our Impact
Model

We engage with non-profit partners who provide students the ability

and access to attend and pay for college, while offering alternative

opportunities and nontraditional pathways to ensure all students
pursue their postsecondary dreams.

COACH FOUNDATIONTHE COURAGE TO DREAM IT REALOUR IMPACT

9so

Our THEORY of CHANGE

generationof pove al cycle
rtybroken

COACH FOUNDATION

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ap ase
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Coach
supportCoach Foundation aims
to remove barriers, enable
equitable access to postsecondary opportunities,
and foster a community ofdreamers for young individuals,
thus leading to increasing
expected lifetime earnings
for students and their families.

THE COURAGE TO DREAM IT REAL

Mentoring

Dream Days @ HQ
Career exposure
Advocate Student Voice
Alumni communitysma
Dre to
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enin st t burdm deb
increased
lifetime
earningsPartners
support
1:1 advising

Financial aid support
Mental health resources
Campus life integration

Accelerated
pathways

University
scholarships

Two-year degrees

Four-year degrees

4-yea

OUR IMPACTr

2-yearOur scholars begin their Dream It Realjourney from high school to theirpostsecondary opportunities.
11Dream It Real
g

kin
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NetventsedCollege an
careeradvising

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v
a
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en studente
W helptheir
to achieve
full potential
through:

REDEFINING what’s possible

In the five years since thelaunch of Dream It Real,
we have executed ten
custom grant programs
that support young people
globally in discovering
their path and purpose.

Financialscholarships

Dream Days
at Coach
headquarters

1-on-1
mentoringsupport

Careerworkshops“I can be my authentic self because the Coach Foundation has
taught me that there is no one who can bring to the world what I bring.”-Jera, DREAM IT REAL SCHOLAR
COACH FOUNDATIONTHE COURAGE TO DREAM IT REALABOUT USDREAM
IT REAL

13

BOTTOM LINETHE OPPORTUNITY NETWORK

A holistic APPROACH

The Opportunity Network and Bottom Line are two organizations that

COACH FOUNDATION

work to drive equity across higher education for students from low-income
communities with the goal of expanding education and opportunity for all.
Together, we established the Dream It Real Scholarship Program, a four-year
initiative with a goal for students in the cohort to graduate college debt-free.
According to our partners’ data, the financial need for its program participants
averages from $9,000 to $15,000 in college debt without additionalfoundational support. Based on this data, we committed to grant four-year
financial scholarships for students in addition to wrap-around services suchas matching every student with a Coach/Tapestry mentor, Dream Days at
Tapestry Headquarters, and learning opportunities.

Our Dream It Realscholars are nearly 90%
first-generation college
students attending over
65 colleges throughout
the United States.

THE COURAGE TO DREAM IT REALDREAM IT REAL

15

Polaroids captured
at Dream Day 2023
COACH FOUNDATIONTHE COURAGE TO DREAM IT REALDREAM IT REAL

17

DREAM DAY 2023

Since 2019, we’ve brought dreams
to life with our annual Dream Day
conference. It is one of the ways
we are able to celebrate student
achievements and continue theirprofessional development.

Dream Day has inspired me to keep going.”“On those days that you don’t
want to get up, your perseverance
is going to come in handy. Thoseare the days that matter the most.
Those are the days when you
need to remember I can do this.”- Keanu, Dream It Real Scholar— Lil Nas X,

This past year, 150 students from around the country gathered at our Coachheadquarters in Hudson Yards for "Dream Day” – featuring panel discussions
on topics such as marketing and sustainability in fashion, mentorship, andnetworking opportunities.
“To hear other people talk about their dreams put things into
perspective—it makes me feel like my dreams are valid.
Learning the aspirations of others makes your dreams flourish.

Coach Global Ambassador

Our 2023 Dream Day also included a surprise visit from the Coach brand’s
global ambassador, Lil Nas X. He coached Dream It Real scholars while they
took professional headshots and shared his own journey and pivotal advice
on how to achieve your dreams.

COACH FOUNDATIONTHE COURAGE TO DREAM IT REALDREAM DAY 2023

19

k
c
i
n
n
a
Y
t
e
e
M

From the Republic of Chad to New York City, Yannick’s story isa true testament of what happens when your boldest dreams comeinto fruition. Hear his full story via the QR code and learn how you
can be a part of unlocking the dreams of the next generation.

COACH FOUNDATIONTHE COURAGE TO DREAM IT REALDREAM IT REAL

21

The Coach brand provides product donations to young people in ourDream It Real network to help inspire confidence as they prepare for their
future. In 2021, we created our own dress-for-success program, CoachDream It Real Closets, in partnership with Thurgood Marshall College Fund.
To date, in partnership with Thurgood Marshall College Fund,

DREAM IT REAL closets

Coach has donated over $40 million (retail value)in product donations to Dream It Real.

“Confidence is unapologetically expressing
yourself through the mediums you are most
passionate about—whether that be fashion,art, or poetry. To live confidently is to be
fully satisfied in yourself, your abilities, andthe way you choose to exist.”– Magan, Dream It Real Scholar

we have established six Dream It Real Closets
at HISTORICALLY BLACK COLLEGES AND UNIVERSITIES across the U.S.
where students can choose from a collection of Coach bags, ready-to-wear
and footwear to help them build their professional wardrobes at no cost. We
also host pop-up Dream It Real Closets at our annual Dream Day events.

COACH FOUNDATIONTHE COURAGE TO DREAM IT REALDREAM IT REAL CLOSETS

23

Unlocking
the power of
mentorship
We developed our Dream It Real Mentorship Program to provide invaluable
1-on-1 support to students across four non-profit partners. At Coach,everyone is involved in championing the next generation—from our C-Suite
Executives to employees at our stores.

Every year, we match about
250 employees with Dream It Realstudents to support their
exploration and endeavors
throughout college.

COACH FOUNDATIONTHE COURAGE TO DREAM IT REAL“The mentors at the Coach Foundation’s
Dream It Real Program have helped me tospark conversation with my parents about myinterests, and they listen to my dreams andtry to find resources to help me attain them.
The mentors prioritize me, and I don’t feel any
pressure from them. They make me feel somuch more confident about my goals.”-Puspita, Dream It Real ScholarDREAM IT REAL MENTORS

25

COUNCIL OF FASHION DESIGNERS OF AMERICA (CFDA)
In 2021, the Coach Foundation partnered with the Council of Fashion Designers of America and launched the CFDA x Coach Dream It Real Circular Design Scholarship. In 2022, with the launch of Coachtopia, a sub-brand focusedon circular craft and collaborative creativity, we redesigned the scholarshipprogram to support fifteen students from historically underrepresented communities at fashion design schools with resources to craft a more sustainable
future for the fashion industry. Students who were part of the program participated in a Coachtopia Waste Contest where two participants were selected
to produce a limited run of their design available for sale on Coachtopia’schannels. All students received the opportunity to pitch their designs to Coachemployees and Coach Creative Director Stuart Vevers.

“Our circular design scholarship with the CFDA is part of ourvision to help create a better, brighter future for our industry.
It’s a celebration, too, of the talent and creativity of our scholars,
and their passion for co-creating this brighter future with us.”“Designing with waste can be tricky. Since all scraps aredifferent, I had to use different quilting patterns to get eachelement of my bag to work.”
Angel, CFDA x Dream It Real Circular Design Scholar“I loved getting to play around with the scraps Coach gave us at the

MEET the WINNERS, Angel and Vivian

We also partner with a dynamic range
of non-profit organizations to ensure
our support reaches students from all
backgrounds pursuing postsecondary
pathways of various lengths.

Supporting STUDENTS in FASHION

A layered approach

beginning of the project. When the material has a history and has been
–Stuart Vevers

used before, giving it multiple lives feels so meaningful and fulfilling.”–Vivian, CFDA x Dream It Real Circular Design Scholar

COACH FOUNDATIONTHE COURAGE TO DREAM IT REALPARTNERSHIPS27

SUPPORTING students at HISTORICALLYBLACK COLLEGES AND UNIVERSITIESCOACH FOUNDATIONTHE COURAGE TO DREAM IT REALPARTNERSHIPS

THURGOOD MARSHALL COLLEGE FUND
The Thurgood Marshall College Fund (TMCF) is the nation’s largest
organization exclusively representing the Black College Community.
Together, we have provided...

100+ scholarships
to support students at Historically Black
Colleges and Universities.

PLC DETROIT
Our scholarship program with PLC Detroit enables aspiring design students
to attend a six-week custom design course and create a capsule collection
focused on Coach footwear and accessories. At the end of the program, one
student is accepted into an apprenticeship with the Coach brand.

29

HISPANIC(HSF)

HETRICK-MARTIN INSTITUTE (HMI)
In our 10th year of partnership with the Hetrick-Martin Institute, we are supThe Thurgood Marshall College Fund (TMCF) is the nation’s largest
porting the College Access and Persistence program for LGBTQIA+ youth asorganization exclusively representing the Black College Community.
well as HMI’s mental health resources. Our funds to date have served over...
Together, we have provided 100+ scholarships to support students
at Historically Black Colleges and Universities.

1,050 YOUTH

with arts and culture programming,

650 YOUTH
with college persistence programming, and90+ SCHOLARSHIPS
Our scholarship program with Pensole Lewis College enables aspiring

POINT FOUNDATIONBlack and Brown design students to attend a six-week custom design
coursea capsulefocusedon Coachfootwearand andTo
date,andwe create
have funded80+ collection
scholarships
to Point
Foundation
Scholars
accessories.
end ofwith
the aprogram,two students
are toawardedeach
student At
is thematchedCoach employee
mentorsupport them asa rigorousat Coach.
theypursueinternshiptheir ownprogram
pathways.

CENTERLINK: THE COMMUNITY OF LGBTQ CENTERS
Our support of CenterLink helped to provide resources to rural LGBTQIASUPPORTING Latinx youth AND
ALTERNATIVE pathways

SUPPORTINGSUPPORTINGLGBTQIA+
students from
young
HBCUs
peopleSCHOLARSHIP FUND

young people who lack access to safe spaces, LGBTQIA+ Community

In partnership with HSF, we’ve funded
89 scholarships to Hispanic & LatinX
students through our partnershipwith HSF.

SUPPORTING ALTERNATIVE PATHWAYS
Communities In Schools of Jacksonville

For a decade we have partnered with CIS Jacksonville, and for the past two

Centers or digital resources.

years, we’ve provided 25 high school students each year with the opportunity
to explore career paths and learn from the Coach employees at our main
fulfillment center in Jacksonville, Florida. During the school year, students
receive guidance on financial literacy, vocational training, and workforce skills
including the areas of logistics and transportation.

HETRICK-MARTIN
INSTITUTE
FOR LGBTQIA+ YOUTH

COACH FOUNDATIONTHE COURAGE TO DREAM IT REALPARTNERSHIPS

31

Dream It Real
Around the WorldThe courage to dream transcends all
cultures, regions and generations.
In 2020, we expanded our Dream It Real
program globally across communities in
China, Japan, and the United Kingdom.

COACH FOUNDATIONTHE COURAGE TO DREAM IT REALDREAM IT REAL AROUND THE WORLD33

DREAM IT REAL around the world

CHINA

JAPAN

We began our global expansion of Dream It Real by partnering with the China

We were motivated to support young people in Japan toYouth Development Foundation via a $1 million USD donation. Since then, theimprove youth mental health and aid them in cultivating

Coach Foundation has funded over 3,000 scholarships through grants of

their creativity and paths for their future. We have part-$3.5 million to rural youth across China to allow them to attend university. What

nered with Katariba, Japan’s largest education non-profit

began in Shanghai has now scaled to support five universities across China.

organization, to help young people develop self-esteem,
feel valued and have better self-affirmation.

In 2023, the Coach China team held our first-ever four-day Dream Week inShanghai with 35 Dream It Real scholarship recipients from our five university

Katariba helps address these challenges by providing

partners in China.

access to mentoring to aid thousands of Japaneseyoung people in developing skills towards achieving their
dreams. Since 2020, our grants have helped Katariba
support over 240 Japanese youth with educational andinclusion programming.
featured an interactive workshop focused on innovating
In line with the theme “Unlocking the Power of Self-Ex-social media marketing approaches and coordinatingpression,” our Japan offices hosted a 2023 Dream Day

fashion styling from a Gen-Z perspective, along with a job

event for our Japan Dream It Real scholars. The event

shadow day at Coach Japan Headquarters.

UNITED KINGDOMFor three years, we partnered with the non-profit UK
Youth to address the achievement gap between historically underrepresented youth and understand how to best
support them in the United Kingdom. We held listening
sessions with youth workers which led us to co-create the
Our teams created a custom Dream It Real experience including campus

Dream It Real X UK Youth program, a six-month curricu-

tours, Coach store visits and trainings, mentoring sessions at our headquar-

lum to supply young people with the tools and resources

ters, and confidence workshops.

they need to pursue their dreams. We reached over 900
young people in the UK and awarded 100 scholarships
through this partnership.
We hosted our second Dream Day event in London to
inspire UK Dream It Real scholars to continue achieving
and defining their dreams. Students from SoundSkool, aLondon-based music and creative arts college at Soapbox Youth Centre, were able to take part in workshopsthat promoted financial literacy followed by an engaging Q&A with singer/songwriter, Bree Runway, and UK
comedian, journalist and creator, Amelia Dimoldenberg.
The event ended with a special performance from theSoundSkool students to showcase their talents.

COACH FOUNDATIONTHE COURAGE TO DREAM IT REALDREAM IT REAL AROUND THE WORLD35Through our ShoppingGives platform, Coach Insiders have the option to
donate 1% of their purchases to non-profits in the U.S. In total, we’ve donatedover $1,000,000 to hundreds of non-profits in the U.S.

THANKING TEACHERS FOR Uplifting THE Next Generation
We recognize that the dreams of the next generation could not come into
fruition without the support and guidance of teachers.

It takes a collective effort to unlock our greatest potential, and in our efforts
that includes our employees. Our teams have amplified their commitment
to giving back through not only our Dream It Real Mentor program, but our

Coach Cares VOLUNTEERPROGRAM

Coach Cares Volunteer program. All Coach employees are provided one paid

COACH FOUNDATION

day off each year to volunteer in their community with causes they care about.

Since launching our Coach
Cares Volunteer Program we’ve
volunteered over 121,000 hours
to reach more than 1,470
nonprofits.

THE COURAGE TO DREAM IT REAL

Through our ten Teacher
Appreciation events in 2023
in partnership with Soles4Souls,
we’ve donated thousands ofproduct to teachers at underresourced schools across the U.S.

OUR DREAM COLLECTIVEFASHION that GIVES BACK

Celebrating our
dream collective

Our customers are a significant part of the impactful work we’ve achieved.

37What’s next?

d
e
t
a
r
g
e
Int iversityUn
scholarships

debt-free and with the resources

accelerated degrees and thosethey need to thrive.

attending community college

Our program to support students

Dream by dream, we want tocontinue enabling young people
to pursue their highest goals
no matter what.
In order to do that, we’ll need to continue taking an integrated approachwith each of our partners. Our organizational pillars will demonstrate
how we serve the next generation based on how they are considering
their postsecondary pathways.

All young people
should have equitable
access to pursue their
dreams specificallywithin postsecondary
pathways.

with the goal that they graduate

Short-term& skills-based
scholarships

While we continue to advance ourstrategy, we uphold one fundamental
belief: all young people should haveequitable access to pursue theirattending 4-year degree programs

We support students pursuingthrough our global partnerships.

10,000SCHOLARSHIPSBY 2030

dreams specifically within postsecondary pathways. This will continue
to be at the heart of Dream It Real,and our other philanthropic initiatives
in the U.S. and across the world.

Community & voice

We’re supporting young people beyond our scholarship programsby amplifying their voices and meeting them where they are at within
our larger community.

COACH FOUNDATIONTHE COURAGE TO DREAM IT REAL

WHAT'S NEXT39

“As a founding board member of Coach Foundation,
I have had the privilege of supporting our numerous
grant programs over the past 15 years. The collective
impact detailed in our inaugural report feels incredibly
personal to me as I am reminded of my own beginnings
as a child of immigrant parents and the first in myfamily to attend college.
The impact that our non-profit partners have made,with our donations over the last five years, excites us
to continue our support of underrepresented youth
as they pursue their education.
This is why we have extended our goal to double
the number of scholarships we are funding by 2030.”–Todd Kahn, Chief Executive Officer and Brand President, Coach

“The CoachFoundation has
allowed me thespace and theopportunity tocreate and explore
endless
opportunities.”—Keanu