Press Release ProWine Mumbai, December 2023

Successful third staging of ProWine Mumbai
India moves into the focus of the wine and spirits industry

25 November saw ProWine Mumbai draw to successful close at theJio World Convention Centre. For two days the local wine and spirits
industry met for numerous tastings and in-depth exchange. This year,ProWine Mumbai was staged for the third time now. As part of thelarge ProWein family of trade fairs it is organised by Messe Düsseldorf
India and the Indian industry expert All Things Nice.
At this year’s ProWine Mumbai 164 companies with over 1,000 brands
from 21 countries in total presented themselves to 5,059 trade visitorsfrom 24 countries. Gross exhibition space amounted to 5,000 square
metres. The cross-section of exhibitors and countries represented at
the trade fair demonstrated the strong interest the global wine andspirits industries take in the growth market that is India. Participating
countries included Argentina, Australia, Austria, Chile, Columbia,France, Germany, Greece, India, Italy, Japan, Mexico, New Zealand,Nicaragua, Northern Ireland, Peru, Poland, Portugal, South Africa,
Spain and the United States. The French Pavilion managed byBusiness France as well as national pavilions from Argentina,
Australia, Chile, Italy, Northern Ireland, Portugal and the United Statespresented their national vintners. In the spirits segment visitors wereable to get acquainted with the manufacturers of gin, vodka, single
malts, rum, tequila and mezcal and taste their products.

Peter Schmitz, Director of ProWein and responsible for ProWein
World, explains: “I am delighted to see that ProWine Mumbai has
succeeded in creating a comprehensive platform for the industry in as
little as three years since its launch. The 2023 edition brought moreinternational flair and a wider variety of the Indian wine and spirits

industry. Visitors enjoyed a diverse range of wines, spirits and craft
beverages. In Masterclasses taught by experts they learnt more about
taste, aroma and manufacturing processes. Furthermore, the trade fair
provided talented bartenders and spirits brands with a very special
platform by means of the newly created ProWine Barkeeper
Competition and the ProWine Spirits Challenge. The success of thetrade fair is reflected by the enthusiasm of the satisfied participants,
who are already looking forward to the next edition of ProWine
Mumbai.”“Year on year ProWine Mumbai exceeds our expectations. We areincredibly proud to have established this platform. We feel honoured
to see so many importers and producers exhibit their brands. We arefirmly convinced that now is the time for India and we look forward toorganising future editions of ProWine Mumbai. Promoting the wine,
spirits and craft beverage sector and helping new brands to enter theIndian market has always been our goal,” says Nikhil Agarwal,
Founder – All Things Nice and co-organiser of ProWine Mumbai.

Line-up of supporting Masterclasses and top events
Alongside exhibiting producers, the varied line-up of side events is
another highlight for visitors. In addition to numerous Masterclasses
the ProWine Spirits Challenge and the ProWine Bartenders’Competition were staged for the first time. The blind tasting anddetailed evaluation of spirits such as whiskey, vodka, rum, gin, tequila
and liqueurs provided participating brands with enlightening insights
into what Indian consumers really like and what they pay attention toas shoppers.

The ProWine Bartenders’ Competition offered talented Indianbartenders an extraordinary platform to give proof of their skills.
Bartenders are the “backbone” for optimal spirits presentation andwinning cocktail competitions has also proven to be one of the mosteffective ways to become famous in India.

Glamour set the scene at the first ProWine Mumbai Night. At thenetworking event held at the elegant Lotus Ballroom the leading
authorities of the wine and spirits industry got together, including
known personalities of the hospitality industry, relevant media
representatives and key exhibitors from all over the world. Moreover,the India Wine Awards selected by the Sonal Holland Wine Academy
were presented at ProWine Mumbai Night. This Award is the mostprestigious one in the country setting standards by recognising thebest domestic and international wines available on the Indian market.

The forthcoming, fourth edition of ProWine Mumbai will be held at theJio World Convention Centre in Mumbai on 8 and 9 November 2024.
Media Contacts:
Mr Pinak Gupta, Messe Düsseldorf India – GuptaP@md-india.com
Ms Cheryl Koshy, All Things Nice – cheryl@allthingsnice.in
Ms Christiane Schorn, ProWein, Messe Düsseldorf – SchornC@messe-duesseldorf.de