ASANO Patent & Mark Attorneys“ASANO Patent & MarkAttorneys” was established at1974 by Katsumi Asano,patent attorney, who wasawarded the medal withyellow ribbon for honoring
longstanding diligent working
by the Emperor and we have started business as
a licensed representative in private practice inTokyo since 1982.
We consistently support customers’ businessactivities such as applications (obtainment ofrights), contracts (utilization of rights) andlawsuits (execution of rights) in relation withintellectual property, with the motto, “taking partin dream-inspiring future creation ofcompanies”.
More than 20 years have passed since we havestarted to practice at Akasaka, Minato-ku, Tokyo.
We have enjoyed excellent customers and thishas enabled us to be proud of the number ofservice mark cases at top ranking in Japan. In
addition, we established the Institute ofInternational Intellectual Property Strategy (IIIS)
at a new office in Kichijoji, Musashino-shi,
Tokyo on August 2004, which strengthens oursupport in whole of the intellectual property
strategies. We help our customers with whole ofthe intellectual property strategies for serviceindustries including service marks.
■Our Services
General services of patent (agriculture,architecture, and machines), utility model,
trademark, servicemark, and design.
Researches, applications, oppositions, judicial
proceedings, lawsuits, appraisals, and foreign
applications, etc. related to the aforementioned.

■Message from President (our basic principle)
We establish our basic principle, “Support
business activities of companies and people
performing a beneficial and valuable business insociety, which enables us to make contributions
for the individuals around the world including inJapan”.
In particular, we aim not only to obtain patent aswell as trademark rights themselves but also toobtain the rights in view of strategic utilizationof them. With appropriate execution of it, wealso aim to take part in dream-inspiring future
creation of companies.
We have the motto, “Precise works first, as wellas prompt works ”. To realize it, when we adopt
materials and data, we verify them as far back as
the original (Doctrine of the original).
Furthermore, to prevent any gap between an
invention by an inventor and obtained right, wedo our best to understand the invention
precisely.
In addition, since we attach importance toenable applications to pass examinations and toobtain rights smoothly without judicial
proceedings or lawsuits, we devote more time tosearch each case and prepare an application
document for it.
To aim for obtainment of rights with bringing
consequences after it in view, only the patent
attorney in charge prepares specifications andmakes a similarity judgment of trademarks.
With these steady efforts, we endeavor toachieve clients’ confidence in us and realize theirneeds.

■Profile of President

Katsumi Asano
Patent Attorney,Patent Lawyer based on patent attorney acts
ajor Official Positions
1.Part-time professor for the graduate
school of Tokyo Metropolitan University
2.Chairman of the council of commerce at Chuo
University (at 2003)
3.Candidate as an arbitrator for JapanIntellectual Property Arbitration Center
4.Many professional careers for Japan PatentAttorneys Association and membership of its
patent committee (now)onors
1.Awarded the medal with yellow
ribbon for honoring longstanding diligent
working by the Emperor (at 2004)
2.Awarded a performance award forencouraging inventions by the Tokyo branch ofJapan Institute of Invention and Innovation (at1999)
3.Honored as a special contributor by thechairman of Japan Patent Attorneys Association(at 1991 and 1999)
4.Offered a certificate of appreciation by Mr.
Gaishi Hiraiwa, chairman of AIPPI (at 1992)
ajor Memberships of ProfessionalInstitutions
1.Industrial Property Law Academy of Japan
2.Intellectual Property Association of Japan
3.International Association for the Protection ofIndustrial Property (abbreviated name: AIPPI)
4.Japan Trademark AssociationMHM

5.Vice deputy chairman of the intellectualproperty workshop at the Tokyo branch of JapanInstitute of Invention and Innovation
6.Membership of the workshop for plant variety
protection systems at the Society forTechno-Innovation of Agriculture, Forestry andFisheries
orks
1.“Intellectual Property of Growing
Company” *2.“Invention Booklet for “Plant Patent”
3.“Identification Examples of Business Namesand Designated Services in view of theIndustries” *4.“Encyclopedia of Enjoyable Naming” *5.“Standard Textbook of Industrial Property”(Trademark ver.) organized by Japanese Patent
Office*6.“Point Lecture of Special Discussion onIntellectual Property”
7.“Encyclopedia of Intellectual Property” *8.“Formulas for Patent Infringement/Formulas
for Trademark or Servicemark Infringement ”
9.“Helpful Basic Knowledge of Local
Community’s Trademark Systems for Farmers”
Many thesis writings and speech makings.
*coauthorsW◆ HEAD OFFICE ◆Akasaka Nanabankan Rm204, 6-41, Akasaka
7-chome, Minato-ku, Tokyo 107-0052
Japan
TEL +81-3-3585-0120
FAX +81-3-3585-0240
E-mail info@asano-pat.com
URL http://the.asano-pat.com/◆ IIIS & KICHIJOJI BRANCH ◆Asano Patent Bldg. 3-7, Kichijoji-Higashi-cho
4-chome, Musashino-shi, Tokyo 180-0002
Japan

The origin of the service mark of our office“A”, “P” and “O”, which are capital letters of English translation of the former name of ouroffice “Asano Patent Office” are incorporated into the mark.
Part of letter “A” describes a figure standing on the earth with both feet strongly and raisingoneself up vigorously and means “stability and solidity” as well as “development andadvancement”. Part of letter “P” describes bicepts and means “ well –founded real ability bysteady efforts”. Also, ring –shaped part of letter “O” is given the meaning “a circle of people
and their technology” from the past, the present through the future.
Additionally, regarding a twinkling star as a company, whole of the service mark expresses ourbasic principle, “support strongly a sustainable development of companies performing abeneficial and valuable business in society, or take part in dream-inspiring future creation ofcompanies”.