ARED Group
Henri Nyakarundi, MD

September 2

Vision and Value Proposition
ARED Vision is to build the largest multi edge network solution thatwill facilitate access to digital application and digital services for 800
Million people that are unconnected across Africa.
Our value proposition: ARED is providing an affordable edge services
network using our mini server and solar kiosk platform that will help
optimize and expand our client Network into low income areas.

The Problem
Lack of access to connectivity accross Africa
Despite the increasing populationand rising African youth demographic…

..and the fast increasing smartphone
adoption rate

…there is a glaring lack of access to theinternet and hence related digital services

60%

50%
2017
40%

30%

20%

2025

10%

00.5
African Youth (In Mio.)1

1.5

Total Population (In Mio.)0%2
Smartphone Adoption
2017

Internet Penetration
2025

Target Market and Opportunity
Target market
Telecom companies
looking to optimize
agent network, orenterprises.

Impact Organization(NGO, socialenterprises)

1.5 million kiosks across Africa
3 million Agents.
33 Millions enterprises.

1. Smart connectivity solution
2. Create new revenue streams.
3. Innovative biz-model
4. Increase user acquisition.

1. Smart distribution network
2. Smart monitoring system
3. Charging solution

1. Digital services
2. Digital transactions
3. Access edge applications
4. Job creation

The Solution
Mini-Server multi applications

Solar Kiosk platform.

app store

Storage

Smart Edge network
solution in rural and semiurban areas.

Education
content

Revenue Model (Business Model)
Hardware as a Service.
B2B

ARED sales thesolar kiosk
hardware at a 15%
margin and charge
a monthly Service
fee that include
digital services,NGO‘sTelecom
companies

ARED provides themini server for freeand charge amonthly Service
fee that include
maintenance of thenetwork, firmware
upgrade, adding
new digital servicesetc..

Traction (Validation/Roadmap)
ARED has already developed key partnerships to establish its brand among thelocal agent networks and end-users alike More than 110 access points deployed across Rwanda and Uganda, Ivory
Coast, Burkina Faso
 More than 250.000 transactions on our platform Finishing the development of our Miniserver 2.0 firmware Partnerships with: XYB - in Uganda to roll-out new WiFi access points
 MTN Uganda - adding mobile payment service on the ARED platform World Vision - deployment of kiosk in refugee campMarketing and Sales Strategy
ARED is a B2B company; therefore our sales strategy is focusing on three type of clients:
1. Large and Mid size NGO organizations
2. Social impact enterprises
3. Telecom companies.
We uses two key marketing strategy to attract potential customers:
1. Social media post with a focus on linkedin.
2. Referrals from our clients.

Team (CVs of Founders or Key 3 Employees)
Henri Nyakarundi, CEO & Founder

Henri has led the ARED team in developing and launching ARED’s flagship Mobile Charging
Kiosk, and he manages the company’s plans for expansion. Henri is in charge of theinternational business development with Telecom companies.

Babila Tata, Embedded System engineer
Babila is in charge of developing our firmware architecture and monitoring the developmentof the digital applications
build inThomas Festerling, Investor Relations & FinanceThomas was Director and Head of Product Management International & Customized Funds
at Deutsche Bank Asset Management, with more than 10 years of financial experience anda comprehensive network within the financial industry. Thomas is a specialist for financing &investor relations.

Financials (Sales and Profit Projections)
Revenue Drivers

Sales Projections
3200000❖Sales of Solar kiosk❖Service fee (20 to 50$per unit)❖Net profit margin of18%

1200000

2500002021

2022
Gross Revenue (USD)2023

Competition (Other competitors in the Market)
There are two main edge solution company:
1. Brck from Kenya: they provide edge solution with free internet access,and generate money from advertisement.
2. blu.network based in London, they are mostly focus on educational
content distribution
ARED is the only company to have build a multi edge solution within asolar kiosk platform, and our business model is focus on a path toprofitability and scalability.

Investment or Type of Partnership Needed
USD 1 Million (KPI Based)
6 weeks

By early Q1 2021

USD 100k--

Optimize our firmware system
to provide OTA upgrade
solution and upgrade digital
services for a new potential
client in Nigeria.
Closing 2 new clients in Nigeria
in Senegal and start the pilot
development.

USD 400k--

By early Q3 2021
USD 500k

Scaling up our edge solution in multiple market by
implementing 1000 mini server solution.
Strengthening our B2B sales team to reach our sales target
for 2021 of 3M $ a year.
Developing a strong exit strategy.
Hiring a CFO to help us on structuring a Group level and all
the subsidiaries.
Strengthening our development team on the security, cloud
network and full stack developer side.

AREDwww.aredgroup.com

Henri Nyakarundi MD
henri@a-r-e-d.com / 250787666436
09th Sept 2020