Joshua Kerievsky
CEO, Industrial Logic@JoshuaKerievsky
IndustrialLogic.com#ModernAgile😀😎
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Definition of Done?
...

...

Product Owner
ACCEPTED

“Let’s Get Out ofthe Deliverables Business!”-Jeff Gothelf, Lean UX

http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg

“The future is alreadyhere – it's just not very
evenly distributed.”
William Gibson

Author, Neuromancer

ANZEN

2012

MODERNAGILE

We are uncovering
better ways of getting
awesome results.

Founder & CEO
Pioneering consultancy that radically improves
software development for organizations worldwide

1999… Extreme Programming

2006… Agile eLearning
2004 Book

2000… Agile Coaching

2004 Enterprise Agile

2013… Anzeneering

Motorola International 3200AgilityRequires
Balance“The problem is never
how to get new, innovative
thoughts into your mind,
but how to get old ones out.”
Dee Hock

Founder & CEO, Visa

SprintCare Senior Living

Outcomes
OverOutputs

Osteria
Francescana

Massimo
BotturaPhoto by Paolo Terzi

Five Ages of Parmigiano Reggiano
Photo by Paolo Terzi

Photo by Paolo Terzi

Camouflage

Photo by Paolo Terzi

Photo by Paolo Terzi

Takahiko
Kondo

January, 1986

The New New ProductDevelopment Game
Hirotaka
TakeuchiIkujiroNonaka“Top management creates an element oftension in the project team by giving it
great freedom to carry out a project ofstrategic importance and by setting very
challenging requirements.”

Hirotaka
TakeuchiIkujiroNonaka“Invent a faster train.”— Head of Japanese
railway system, 1955
100 km/h?
150 km/h?
250 km/h!!

1964: Tōkaidō Shinkansen

Wow!!

JackWelch
By Roger Wollstadt - http://www.flickr.com/photos/24736216@N07/3429753993/in/set-72157623081490477/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=18004116

“You’ve got to start with thecustomer experience and work
backwards to the technology.”

Steve Jobs

Who are we
Making Awesome?
Buyers
Evaluators
Coworkers
Users

Auditors
Managers…

Awesome Outcomes from
Cross-Functional Communities
ProductCommunity

Release
Planning

Chartering• Vision• Mission• Objectives• Community• Agreements• etc.

Informs

Fulfills

Story Mapping

SITE OUTAGE

”People are not afraidof failure, they’re afraidof blame.”
SETHGODINHow IFiredMyself

"This, is a monumental
f**k up. You're gonna cost
us millions in revenue."

“Never place a worker
only one defense awayfrom failure.”— Todd Conklinhttps://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/Psychologically Safe Meetings
Encourage Everyone
to Contribute
Review/Repeat
People’s Points

Listen to
One Another
Avoid Dominatingor Interrupting

Be Caring, Curious & Nonjudgmental
Adapted from Smarter Faster Better by Charles Duhigg

Safety is a Prerequisite

Tailboarding“Learn more,earn more."
WarrenBuffett

BusinessMagnate

MultiLearning“Team members engage in a continual
process of trial and error to narrow down
the number of alternatives that they must
consider. ”

Hirotaka
TakeuchiIkujiroNonaka“I don’t start new tours inarenas. I perform
40 - 50 shows in a small,
local club to
get ready for a tour."Chris Rock

Photo by @blakefate

“We’re working onmuch bigger failures
right now."
Jeff Bezos

CEO, Amazon

Doing The Impossible
50 Times A Day

Tests running on 36 machines at IMVU

Make It Safe To Deploy

Evolutionary DesignValueTimeFran Adds Items To Cart
Don’t calculate sales tax(for now), make checkout
be free (first cut).
Fran Adds/Removes Items In Cart
Calculate US sales tax,
support checkout with Visa
only, basic fraud detection.

Fran Adds/Removes Items In Cart
Calculate US sales tax,
support all major credit
cards, excellent fraud
detection, release to subsetof web traffic.

Recognizing People

The Manifestofor Agile Software
Development

Customer over contract
negotiation
Collaboration

Working
Softwareovercomprehensive
documentation

Respondingto Change

overfollowinga plan

Individuals over processes
andtools& Interactions

Customer
Collaboration

Working
Softwareover contract
negotiation

overcomprehensive
documentation

Responding
to Change

Individuals &Interactions

over following
a planover processes& tools

ModernAgile.org

Q+A
Joshua Kerievsky
CEO, Industrial Logic@JoshuaKerievsky