EV City Casebook & Electric Vehicle
Car Sharing in the World
10th October 2014 | ＥＶ&ＰＨＶ Town Symposium | Tottori, JapanDr. David BeetonDirector, Urban ForesightPRESENTATION SUMMARYEV CAR SHARING
IN THE WORLDEV CITY
CASEBOOKBIG IDEAS

EV CITY
CASEBOOKEV CITY CASEBOOK 201216 PIONEERING CITIES FROM 9 COUNTRIESLAUNCHED IN LOS ANGELES IN MAY 2012

2012

PARTNERS:STRONG MEDIA ATTENTION &INTERNATIONAL RECOGNITIONGLOBAL COMMITMENTS TO EVs
CLIMATE CHANGE

AIR QUALITY

FOSSIL FUEL INDEPENDENCE

CLEAN & RESILIENT ENERGYECONOMIC OPPORTUNITIESe-payment

alternative fuels

two wheelers

journey planning

extend journeys

lightweighting

fleetssmart ticketing

eco-driving

drive trains

2nd life/ recycling

manufacturing

buses

public transport

range estimation

range-extenders

regeneration

sales

commercial

parkingstate of charge

hybrids

management systems

maintain/ repair

cars

car clubs

location services

navigation

batteries & materials

first responders

vehiclesintegrated transport

ITS

vehicle techenergy storage

skills & services

behaviour change
vehicles & batteries

mobility

regulation

renewable energy

education
tax & incentives

generate & distribute

microgeneration
markets & operation

network controls

expectation mgmt
smart grids

smart meters

recharging networks

business models

demand management

dynamic pricing

legal/ commercial
leasing

standards

administration

installations

charge typecharging control

value-add services

interoperability

back officepublicstandard

demand forecast

funding

connectors

payment

destination

fast (AC/DC)

remote switching

AC/DC

energy mgmt

privatebattery swop

vehicle to grid

safetycustomer mgmt

homeinductive

vehicle to homeEV CITY CASEBOOK 2014
Beyond the pilots &demonstrations

Demand Pull

Preparing for massmarket

2014

Fully commercial
Supportedcommercialisation
Demonstrationscale projects
Pilot-scale projects

Applied researchTechnology Push

2.0

3.0

CROSSING THE CHASM

HOW?
THE

CHASM
Innovators

Early adopters

Early majority

Late majority

Laggards

CROSSING THE CHASM

BIG
IDEAS

POLICY

BUSINESSMODELS
OUTREACH

THE

CHASM
Innovators

Early adopters

TECHNOLOGY

Early majority

Late majority

Laggards

50 BIG IDEAS
AIR QUALITY | ALL-ELECTRIC BUS ROUTES | AWARENESS & EDUCATION | BALANCING THE
TAXATION EQUATION | BATTERY RIGHT SIZING | BATTERY SWAPPING | BI-DIRECTIONALCHARGING | CHALLENGING MISCONCEPTIONS | CHANGING TRAVEL BEHAVIOURS |CHARGING AT WORK | CITY LOGISTICS | COMBINING INFRASTRUCTURE | CREATINGBASELINE DEMAND FOR URBAN CHARGING INFRASTRUCTURE | CURTAILMENT | ELECTRICHGVS | ELECTRIC TAXIS | ENERGY INDEPENDENCE | ENGAGING CHILDREN & YOUNGPEOPLE | EV READY BUILDINGS | EVS AND TOURISM | FAST CHARGING NETWORKS |EXTREMEWEATHER|FLEETOPTIMIZATION|INFRASTRUCTURE

ROAMING&INTEROPERABILITY | INTEGRATED URBAN INTELLIGENCE | LEAPFROGGING FOSSIL FUELS |LIGHTWEIGHTING | LOCAL INCENTIVES | MANAGED CHARGING | MICROMOBILITY | NEWMARKET ENTRANTS | PARTNERSHIPS | PLUG SHARING | PRICING SIGNALS | PROCUREMENTCONSORTIA | RECOVERY OF BATTERY MATERIALS | REGIONAL PLANNING | REINVENTINGTHE CAR BUYING EXPERIENCE | SECOND LIFE BATTERIES | AUTONOMOUS VEHICLES |SHARED MOBILITY | TRANSPORT POVERTY | ULTRA LOW EMISSION ZONES | WIRELESSCHARGING | RANGE EXTENDER | EV VENDING MACHINES | BUNDLED SERVICES VEHICLE TOGRID | INTELLIGENT TRANSPORT SYSTEMS | INNOVATIVE FINANCE

TIMELINE

1BIGIDEAFEB 2014

MAY 2014

SEPT 2014

OCT 2014

OKINAWA

COPENHAGENTOKYO

VANCOUVER

ANNOUNCEDGLOBAL CALLEVALUATIONGLOBALPREVIEWGLOBAL
PUBLICATIONBIGIDEAS

50

EV CARSHARING IN
THE WORLDEVOLUTION OF CAR SHARINGCar sharing in 27 countries
on 5 continents

43,500 car sharing
vehicles worldwide

1948

2012

1.79 million carsharing members
First car sharing programmein Zurich, Switzerland

Source: Shaheen, S. and A. Cohen. “Innovative Mobility Carsharing
Outlook: Carsharing Market Overview, Analysis, and Trends: Fall 2012.”
Transportation Sustainability Research Center, Institute of Transportation
Studies, University of California, Berkeley, 2012.

BIG IDEAS
IN ELECTRICCAR SHARINGFIRST/ LAST MILE INTEGRATIONHA:MO – TOYOTA CITY, JAPANEVs IDEALLY SUITED TO SHORT URBANJOURNEYS

INTEGRATION WITH PUBLIC TRANSPORTINTEGRATED TICKETING & JOURNEY
PLANNING

MICROMOBILITYCITÉLIB BY HA:MO – GRENOBLE, FRANCE
3 YEAR EXPERIMENT RUNNING FROM1ST OCTOBER 201435 THREE-WHEEL TOYOTA i-ROAD, 35 FOURWHEEL COMS, 120 CHARGING POINTSCITY OF GRENOBLE, FRANCE, GRENOBLEALPES-METROPOLE, EDF, TOYOTA MOTORCORPORATION AND CITÉ LIB.

ONE-WAYAUTOLIB’ – PARIS, FRANCE
2,200 EVs AND
4,300 CHARGING STATIONS

3.5 MILLION JOURNEYS AND
120,000 SUBSCRIBERSOVER 18 MILLION ELECTRIC MILES SINCEDECEMBER 2011

AUTOLIB’ USERS
USERS ARE MAINLY EXECUTIVES (64%) BUT SOMESTUDENTS ARE ALSO ATTRACTED TO THE SERVICEGREATER USE FOR COMMUTING THAN ROUND TRIP
CAR SHARING

67% USERS CITE RESERVED PARKING AS THE MAIN
FACTOR THAT MAKES IT MORE PRACTICAL THAN A
PRIVATE CARONLY 18% OF USERS SUBSCRIBED BECAUSE IT ISCHEAPER THAN A PRIVATE CAR6-t

Source: French National Carsharing Survey(2013) conducted by 6-t Bureau de recherche

ECOLOGICAL VALUES ONLY PLAY A MINOR ROLE IN
DECISION TO USE AUOTOLIB’AUTOLIB’ IMPACTS
REPLACES 3 PRIVATE CARSAND FREES 2 PARKING SPACES

11% DECREASE IN VEHICLE KM TRAVELLED(PRIVATE VEHICLE + AUTOLIB’)

23% DECREASE IN NUMBER OF PRIVATE VEHICLESOWNED BY USERS AFTER SUBSCRIPTIONDISPLACES SOME JOURNEYS FROM PUBLIC
TRANSPORT AND MOTORISED 2-WHEELERS

6-t

Source: French National Carsharing Survey(2013) conducted by 6-t Bureau de recherche

FALL IN TAXI USE(69% OF SUBSCRIBERS USE TAXIS LESS)BASELINE DEMAND FOR
CHARGING
SOURCE LONDON – LONDON, UK
TRANSFER OF 1,400 CHARGE POINT
NETWORK TO PRIVATE OPERATOR (IER)

BUSINESS MODEL NOT EV CHARGING BUTCAR SHARING$166 MILLION INVESTMENT TO EXPANDNETWORK TO 6,000 CHARGEPOINTS BY 2018

AUTOMAKER  MOBILITYPROVIDER
BMW DRIVE NOW – SAN FRANCISCO, USAPREMIUM CAR SHARING FROM SIXT ANDBMWEXCLUSIVELY EVs IN SAN FRANCISCO;SPECIFICALLY THE BMW ACTIVE E.

AUTOMAKERS LOSE AFTERSALE REVENUESCURRENTLY EARNED WITH ICEs
 NEED NEW BUSINESS MODELSINTELLIGNET SCHEDULING
CO-WHEELS – NORTH EAST ENGLAND, UKCOLLABORATIVE PROJECT: CO-WHEELS,ROUTE MONKEY, URBAN FORESIGHT

OPTIMISE BOOKING & SCHEDULINGSYSTEMS FOR SHARED EVs

BUILT ON SOPHISTICATED ALGORITHMS TO
QUANTIFY THE PERFORMANCE OF EVs

CLOSING
THOUGHTSBIG IDEAS ARE SHAPINGTHE FUTURE OF EVs AND
CAR SHARING.

CREATING OPPORTUNITIESFOR MASS MARKETADOPTION.
BIGIDEASPOLICYBUSINESSMODELSOUTREACHTHECHASMTECHNOLOGYSHARED EVs MAKE CITIESSMARTER AND MORESUSTAINABLE.

THANK YOU
David Beeton
Managing Director | Urban Foresight Limited
Newcastle upon Tyne | United Kingdom
david.beeton@urbanforesight.org
twitter: dbeeton
web: urbanforesight.org
twitter: @UrbanForesightemail: info@urbanforesight.org