McDonald’s at 50

Our social and economic impact
Celebrating our national and local
contribution to the UK since 1974.

Stacie Boyes, Shift Manager(on the cover)“I started at McDonald’s
working part-time when I
was 16. In the last four years
I’ve progressed from being a
Crew Member up to becominga Shift Manager. I’ve always
enjoyed my time working at
McDonald’s. I’ve got to meetsome of the best people - itreally does feel like a family to
me.”

1

Contents
1. 		
Foreword				22. 		 Executive summary				4

3.		
Introduction				64. 		 Our national impact				95. 		 Our people				14

6. 		 Supporting our supply chain			

21

7. 		 Supporting our communities			25

8. 		 Managing our environmental impact

30

9. 		 Investing in our growth				35

10. 		 National and regional profiles		37

2

McDonald’s at 50 | Foreword

1. Foreword
50 years ago, when McDonald’s first opened its
doors on Woolwich High Street the world looked
a little different. There were no apps to order yourfavourite food from, no Drive-Thrus to grab a mealon the move and our breakfast hadn’t yet landedon the menu. Half a century later, the UK haschanged, and with it, McDonald’s has evolved too.
We have gone from one restaurant in Woolwich, to 1,435
restaurants today, serving hundreds of communities acrossthe UK with the support of our 200 franchisees and 171,415
crew members. When we opened, there was just one way
to order, and now there are 11. And whilst much of the coremenu has remained the same as it was in 1974 - the iconic
Big Mac® and Fries® continues to be a firm favourite - we’vealso continued to innovate to meet changing tastes withproducts like the McPlant®, Fruit Bags, Wraps, McCrispy® and
McFlurry®.
As we celebrate 50 years in the UK, we have the opportunity
to reflect on our journey and look ahead to what’s next.
Through this report - which builds on the research weundertook for our 40th and 45th anniversaries - we canbetter understand the impact we have, as well as what more
we can do to have an even bigger impact across our market
in future.
As one of the biggest brands in the UK, we have a
responsibility to support the communities we serve andthe employment opportunities we provide are a big part ofthis. Whether it’s someone’s first job, or the latest of many,
we remain committed to supporting the people who makethe McDonald’s experience happen in every one of ourrestaurants. As we look to what’s next, we’ll continue to giveevery single person in our business the opportunity to thrive,to grow and to succeed, all whilst making changes to ensure
the McDonald’s crew experience is the best it can be.
Our suppliers help us to serve our customers the tasty
McDonald’s menu they know and love. Some of our suppliers
have worked with us since we first opened our doors sourcing the 100% British and Irish beef for our burgers, theperfect potatoes for our iconic fries, and the free-range
eggs that we crack into our tasty McMuffins®, but we arealso continuing to develop and build relationships withnew suppliers. In 2023 alone, we spent £2.09 billion with
UK-based suppliers. This investment helps to support over
15,000 jobs in UK farming communities and further afield.

And as we celebrate our 50th anniversary, we mustacknowledge the contribution of our franchisees. They
support our charitable efforts with partners like Ronald
McDonald House Charities and BBC Children in Need, andmany spearhead local initiatives through Fun Football andHappy Readers too. Over the course of the last 12 months,
we, along with our franchisees and customers, have raised£14.8 million for important causes. Together we will continue
to make a difference in the areas we operate.
We’ve come a long way in the last half century. Our businesswill continue to evolve to meet the needs of our customers
and communities - whether that’s with new restaurant
formats giving people more ways to enjoy their favourite
McDonald’s meal, our ongoing commitment to support
our people at every step of their career, or the evolution of
our support for our suppliers as they tackle sustainability
challenges.
We’re proud of what we have delivered in the last 50 years,
and we’re excited about what’s to come.
The next 50 years of feel good starts here.

Alistair Macrow
Chief Executive Officer 				McDonald’s UK & Ireland

McDonald’s at 50 | Foreword

Summary of our national impact over 50 years (2023 prices)£94.45 billion£51.56 billion

cumulative national GVA impact

cumulative supply chain spend

Summary of our national impact in 2023

1,435

171,415

restaurants across the UK

direct (headcount) jobs supported£7.25 billion£62.5 million

total economic output generated

invested in training£2.09 billion

spent with UK-based suppliers£58.1 million

in business rate payments

3

4

McDonald’s at 50 | Executive Summary

2. Executive summary
Supporting our supply chains
The success of McDonald’s is underpinned by ourcommitment to relationships and a deep-rooted belief that
we are at our best when the brand, our franchisees andsuppliers all work together to deliver for the customers andcommunities we serve. This collaborative approach is at theheart of our systems and processes.
In 2023, we spent £2.09 billion with supply chain businesses
based in the UK. This figure does not include any
expenditure linked to the management and maintenance ofour property interests or with suppliers in the business andprofessional services sector.

Matthew Gould, Crew Trainer

Our national impact
Over the last 50 years, our operations in the UK havegrown from one restaurant in Woolwich, London, to 1,435
restaurants serving almost 4 million customers a day.

Our approach to our supplier relationships provides themwith the confidence to invest in new equipment andfacilities. This allows our suppliers to serve not only ourneeds but also supports them in growing a wider client
base, in turn building capacity within the sector. In 2023, ourUK-based suppliers invested £99.9 million in improving theirproduction and distribution facilities. This figure has risen to£1.37 billion over the past five years.

In 2023, our activity across every region of the UK supported
a total of 209,475 headcount jobs. This includes 171,415
people employed by McDonald’s and our franchisees, withthe remaining jobs supported in our supply chain and thewider economy. The total economic output supported byour operations stood at £7.25 billion.

People make McDonald’s
Our people are at the heart of our business and we believein supporting them to ensure that they feel valued and haveaccess to opportunities to learn and develop. This can beseen in our Investors in People Gold Award, as well as in the£62.5 million we invested in training delivery in 2023.
We are committed to fair and equal pay and we are working
hard to reduce our gender pay gap. In April 2023, we had
a median pay gap between men and women of 0% and amean pay gap of 1%. Both figures compare favourably with
the UK national averages of 14% and 13%.** https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/
earningsandworkinghours/bulletins/genderpaygapintheuk/2023

Mark Adeji-Kumi, Customer Experience Leader

McDonald’s at 50 | Executive summary

5

Beth Mead, 		McDonald’s Fun Football ambassador

Investing in our communities
89% of McDonald’s UK restaurants are operated by
franchisees. This means that we are a global brandwhich operates as a collection of small businesses. Ourfranchisees are committed to improving their local areas andgiving back to the communities they serve.
Together with our franchisees, suppliers and customers, weraised £10.3 million for Ronald McDonald House Charities
UK (RMHC) in 2023. Now in its 35th year, RMHC provided
free accommodation and support to 8,415 families with sickchildren in hospital during 2023.
In addition to the above, we supported a range of community
partnerships in 2023 including:•

BBC Children in Need (we raised £4 million between
2021 and 2023);•

FareShare (together with our customers we funded theredistribution of over 1.2 million meals to families in needduring 2023);•

Happy Readers (we provided more than 10 million Happy
Reader books in 2023); and•Fun Football (we delivered 1.7 million hours of freefootball coaching to 384,000 children in 2023).

McDonald’s and our franchisees paid £58.1 million in businessrates on our portfolio of restaurants and offices during 2023,
helping to fund the delivery of essential local services. In
addition, almost one in five of our restaurants was part ofa Business Improvement District working alongside otherbusinesses to support their local area.

Managing our environmental
impact
McDonald’s was the first global restaurant chain to set
science-based greenhouse gas reduction targets and we areaiming to achieve net zero emissions across our restaurants,
operations and supply chains by 2040. We work closely with
our suppliers and farmers to deliver innovative projects to
reduce emissions and to support the sharing of emerging bestpractice.
Working closely with our logistics partner, Martin Brower,
we have reduced the carbon emissions associated with our
logistics fleet by 16,250 tonnes each year and we continue
to work towards reducing the environmental impact ofour packaging. In 2023, 97.5% of our food packaging was
responsibly sourced and recyclable or compostable. These
initiatives, and many more, mean that we have been able
to reduce the carbon emissions associated with one tonneof our product from 3.57 tonnes in 2018 to 2.64 in 2022. Ouremissions have increased in absolute terms since 2018, due tobusiness growth.

Investing in our growth
Following the rapid expansion of our UK operations during
the 1980’s and 1990’s, we are about to embark on anotherexpansion phase and aim to increase the rate at which wedeliver new sites.
Between 2018 and 2023 (inclusive) we invested £618.0 million
in delivering new restaurants and reimagining our existingsites, to ensure that they provide the best possible customer
experience. This activity supported an average of 1,305 FullTime Equivalent (FTE) construction jobs each year, with afurther 1,540 FTE jobs supported in the supply chain and wider
economy.
Over the next four years (2024 to 2027 inclusive) we hopeto build over 200 new restaurants and look forward toincreasing our contribution to the UK economy and the local
communities that we serve.

6

McDonald’s at 50 | Introduction

3. Introduction
The first McDonald’s restaurant in the UK openedin Woolwich, London, in 1974. In the years thathave followed, we have grown from one restaurant
to 1,435, creating employment opportunities
across the UK - in our restaurants and our supply
chain.
As part of our work to celebrate 50 years of operating in theUK, we have commissioned Lichfields to assess the breadthand depth of our contribution to the UK economy and thecommunities that we serve. Lichfields is the pre-eminent
planning and development consultancy in the UK. Lichfields
offers a broad range of economics services including
advising corporate clients and industry bodies on theireconomic impact.
The work draws together financial data held and monitoredby McDonald’s and the results of a franchisee survey(conducted in January 2024), as well as best practiceeconomic impact methodologies. The results of thisindependent analysis show that our activities make asignificant contribution to the national economy. They also
highlight that our impact has increased substantially since
the last time we assessed it (to coincide with 45 years ofoperating in the UK).

The work assesses the employment and economic output
supported by McDonald’s on the basis of three tiers of
impact. Taken together, these provide a comprehensive
assessment of the scale of our contribution and themechanisms through which this is delivered:

The direct contribution of our business through thejobs supported and value added generated in our
restaurants and offices. This includes restaurants
managed by McDonald’s as well as those operated by
our franchisees;
Our indirect contribution. This includes the jobs andvalue added created in our supply chain, through our
procurement of food products and other goods andservices we need to operate our restaurants;
The induced contribution associated with our activities.
This includes the jobs and value added created in theeconomy as a result of (direct and indirect) employees
spending their wages in the wider UK economy on a
range of goods and services.

McDonald’s at 50 | Introduction

Our impact extends beyond the jobs and economic
output that we create. Our franchise model means weare committed to improving and giving back to thecommunities we serve. We also recognise that our scale
as a business provides us with an opportunity to positively
influence some of the biggest challenges facing theworld today. It is important that our impact is measured ina way that captures the wider benefits that we generate
both nationally and within the local communities that we
operate in.

Our national impact at 45 and 50 years
Metric2019 Economic Impact (45 Years)

2024 Economic Impact (50 Years)

2017 Prices

2023 Prices

2023 Prices

Number of restaurants

1,280

N/A

1,435

Total number of jobs

165,000

N/A

209,475

Total annual economic output(Gross Value Added)£3.36 billion£4.11 billion£7.25 billion

Annual direct expenditure with
UK-based suppliers£1.44 billion£1.76 billion£2.09 billion

78Serving the UK: McDonald’s at 45 | Executive Summary
Femi Omushuli, Crew Member

McDonald’s at 50 | Our national impact

9

4. Our national impact
Over the last 50 years McDonald’s in the UK hasgrown from one restaurant in Woolwich, London
to 1,435 restaurants serving almost 4 million
customers a day. Throughout this period, we havedelivered new restaurants in every year except
2007, making us a long-term investor in thenational economy. In 2023 alone, we opened 41
new restaurants.
Our UK operations expanded rapidly during the 1980’s and1990’s, with significant investment to bring forward newrestaurants in the UK. We are currently in another expansion
phase and aim to increase the rate at which we deliver newsites.
The scale of our restaurant portfolio, coupled with ourstrong relationship with the hundreds of UK businesses inour supply chain, means that we make a major contribution
to the UK economy. With a presence in every region of the
UK and ambitious plans to invest in new restaurants in the
coming years, we look forward to increasing our contribution
moving forward.

Maisie Simpson, Crew Member

Restaurant growth 1974 - 2023
1,600

1,200

41 new restaurants
opened in 2023

1,000
800
600
400
200
0

19
74
19
76
19
78
19
80
19
82
19
84
19
86
19
88
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
20
08
20
10
20
12
20
14
20
16
20
18
20
20
20
22
20
23

Number of Restaurants

1,400

10

McDonald’s at 50 | Our national impact

Economic Output 2023

Jobs 2023
22,285£1.48 bn
15,775£7.25 bn
Total GVA

209,475£3.64 bn

Total HeadcountJobs£2.13 bn

Direct171,415

IndirectInducedDirectIndirectInducedEconomic output

Jobs

McDonald’s contributed £7.25 billion of Gross Value
Added (GVA) to the UK economy in 2023. GVA is the valueof output generated by a business or industry minus thecosts of production. For a business such as McDonald’s
these can be measured as:

In 2023, McDonald’s supported 209,475 headcount jobs
across the UK.

•

Value of output: total revenue generated from selling ourfood; and•Costs of production: expenditure on food and packaging,the cost of running our restaurant sites and expenditureon advertising and other professional services.

This was comprised of:•

171,415 people (directly) employed by McDonald’s andour franchisees. This included 170,865 team members
working in our restaurants with a further 550 jobs based in
our offices across the country;•

An additional 15,775 (indirect) jobs supported inbusinesses in the UK supply chain providing goods
and services to McDonald’s. This has been estimatedbased upon our supply chain activity in the food,packaging and distribution sectors, as well as utilities.
We support further employment opportunities in thebusiness and professional services and property andmaintenance sectors that are not captured in the above
figure;•Wage expenditure by our employees, franchisee
employees and workers in the supply chain is estimatedto support a further 22,285 (induced) across the UK.

Our direct economic impact - the economic contribution
directly related to the activities and jobs supported in our
restaurants, franchises and offices across the country stood at £3.64 billion in 2023.
A further £2.13 billion of GVA was created indirectly asa result of the demand we supported in our supply chain.
Wage expenditure – on a variety of goods and services - byour employees, franchisee employees and workers in the
supply chain supported a further £1.48 billion of induced
GVA.

McDonald’s at 50:McDonald’s
Economic Footprint
at 50 | Our| National
national Review
impact11

Summary of National Impacts 2023 Economic Output (GVA) and Jobs

TOTAL

TOTAL

£7.25bn

209,475

GVA

Jobs

8,600 £252.4m
Jobs

GVA

17,670£457.2m

15,425GVA

Jobs£322.0m

NORTH
WEST

25,100GVA

16,625 £435.5m

NORTH
EAST

NORTHERNIRELAND

Jobs£767.1m

GVA

SCOTLAND

6,625

GVA

£974.2m

Jobs

Jobs

YORKSHIRE& HUMBER

GVA

22,625£819.9m

24,945£832.6m

Jobs

GVA

Jobs

EAST
MIDLANDS

WALES£369.5m
GVA

WEST
MIDLANDS

11,195
Jobs

EAST OFENGLAND

Jobs

GVA

LONDON
SOUTH
EAST
SOUTH WEST

£811.7m
GVA

19,310Jobs

26,675
Jobs£394.6m
GVA

14,090Jobs£801.4m
GVA

OTHER(ISLE OF MAN, CHANNEL ISLANDS
AND HOMEWORKERS)

595 £10.9m
Jobs

GVA

12

McDonald’s at 50 | Our national impact

Roland Lowery, Customer Experience Leader

Contribution over 50 years
Our national economic impact was significant in 2023.
However, this fails to fully reflect the scale of our contribution
as a long-term investor in the UK with a commitment tobuilding lasting relationships with domestic suppliers.
Our growth over the last 50 years has seen the level of
employment supported by McDonald’s and our franchisees
increase from:•

One restaurant in 1974; to•94,600 direct employees in 2013;•

123,320 direct employees in 2017; and•171,415 direct employees in 2023.

£94.45 billion
GVA

Since 1974, our cumulative impact on UK economic output(Gross Value Added) has been approximately £94.45
billion (in 2023 prices). This includes the impact of ourrestaurants, as well as the additional activity that we support
across our supply chain and the wider economy.

£51.56 billion

Spent with UK-based suppliers

94,600123,320

171,415

Directemployees
in 2013

Directemployees
in 2017

Directemployees
in 2023

We have a unique relationship with our suppliers, forging
long-term relationships with domestic businesses. It is
underpinned by the ‘three-legged stool’ which is central
to the way we operate. We have spent more than £51.56
billion with UK-based suppliers over the past 50 years(2023 prices).

McDonald’s at 50: Economic Footprint | National Review
Nenci Patel, Shift Manager

13

14

McDonald’s at 50 | Our people

5. Our people
Our people are at the heart of what we do at
McDonald’s, whether that’s our crew serving up
great tasting food and delivering a great customer
experience in our restaurants, or our supply
chain team making sure we are sourcing quality
ingredients for our menu. We believe in supporting
each and every one of them, ensuring that they
feel valued, have a sense of belonging and haveopportunities to learn and develop at McDonald’s.

Promoting diversity, equity
and inclusion
We are committed to actively fostering an inclusive
environment to reflect the diverse communities we arepart of and standing up for individuality and equity acrossour business. This can be seen in the Diversity, Equity andInclusion (DE&I) Mutual Commitment, launched in 2023. Thisfocuses on:•

Sharing and building on best practice, through a new
DE&I Playbook and education series for franchisees;•

Creating workplace DE&I Action Plans within all
Franchisee People Strategies;•

Implementing all training and engagement practices
on DE&I; and•Increasing representation of historicallyunderrepresented talent.

“

The Empowering the Female
Leader Programme has been
designed to help women navigate
personal and perceived barriers
that stand in the way of achieving
their full potential…It acts as aspringboard to elevate our female
leaders’ careers by feeling inspired,empowered and motivated tosucceed, helping us achieve ourgoal of gender parity.
Alexandra Daniels, Director of Operations at
McDonald’s UK&I and sponsor of the Empowering theFemale Leader Programme

Gender profile of employees

We are also focused on scaling our work on DE&I throughour supplier network and will be launching a similar Playbook,developed by our Supplier Council, in 2024.
Women accounted for almost half (48%) of our total
workforce in 2023, whilst 52% of people in our seniorleadership roles are female. We recognise the need to focus
on accelerating women’s career development and on theimportant role that a strong pipeline of female talent canplay in driving our continued success. This is supported byinternal initiatives such as:•

The Women’s Network; and•The Empowering the Female Leader Programme.

51% Male

48% Female

1% Self-describe

McDonald’s at 50 | Our people

15

Promoting flexible working
We want to create a great place to work for all our staff,
while recognising that everyone’s personal circumstances
are different. The 171,415 employees in our restaurants,
franchises and offices comprised 77,695 full-time workers
and 93,720 part-time workers in 2023. All staff in restaurants
are offered a choice between flexible and guaranteed
minimum hours contracts, allowing our employees to selectthe approach that best meets their needs. On average, ourhourly paid employees work between 21 and 23 hours per
week.

Terri Allison
2024 saw Terri celebrate 25 years working for
McDonald’s, having joined in 1999 as a part-time
Crew Member. During this time, Terri has been
supported by the business to develop new
skills, completing a Hospitality Apprenticeshipand participating in our Empowering theFemale Leader Programme.
Terri currently works in McDonald’s East
Finchley office, delivering projects focused on
educating and developing our people, as well as
inspiring the next generation of leaders - a rolethat reflects her passion for supporting teammembers to learn and grow.

“I left school aged 15 without
any qualifications. When I
started in McDonald’s I foundthe support, encouragement
and progression opportunities
that have helped shape mycareer.”Christina Schaltegger
Christina joined McDonald’s as a Crew Member
in 2018. With our support, she has completed
three apprenticeships during her time withthe business (including a Level 4 Hospitality
Manager with Outlets qualification). This has
allowed Christina to progress to her current
role as 2nd Assistant, supporting her Business
Manager with the day-to-day running of arestaurant and acting as its ‘People Lead’.
The flexibility offered by McDonald’s has
enabled Christina to support her careerdevelopment ambitions while also meeting theneeds of her young family.

“For anyone looking to learn
new skills, grow and develop as
an individual and progress in astrong career, McDonald’s is afantastic company to work for.”

16

McDonald’s at 50 | Our people

Promoting fair and equal pay

Learning and development

Working closely with our franchisees, we regularly review pay
and benefits to ensure that what we offer to our employees
remains competitive. In fact, 91% of our people are paid the
Living Wage (or more). This exceeds the national averageof 88%, identified in research published by the Living Wage
Foundation .

At McDonald’s, we believe in hiring people on their qualities
and giving them the opportunity to progress and gain
qualifications with us. Our commitment to learning anddevelopment can be seen in our Investors in People Goldaward, as well as in the £62.5 million we invested in training
in 2023.

As part of our DE&I agenda, we have been working hard to
reduce our gender pay gap. In April 2023, there was a median
pay gap between men and women of 0% and a mean pay
gap of 1% within company-owned McDonald’s restaurants
and our offices across the UK. These figures increaseslightly, to 1% and 4% respectively, when consideringrestaurant staff in isolation. Both figures compare favourablywith the UK national averages of a 14% median pay gap and
13% mean pay gap.
In understanding our gender pay gap, we have also
calculated the differences between the bonuses our maleand female staff receive. Using 2023 data for companyowned restaurants and our network of offices, our analysis
reveals that:•39% of men, and 41% of women, received a bonus; and•The median bonus gap was -7% (i.e. in favour of women)
and the mean bonus gap was 52%

Pay gap at McDonald’s Restaurants Ltd

£

0%

1%

medianmean

39% of men and 41% of women,
received a bonus

Jetta Jennings
Jetta joined McDonald’s as a part-time Crew
Member at the age of 16 and has been withus ever since. After more than a decade in
the business, she undertook an 18-monthsecondment in our Education team, supporting
more than 1,000 team members through theirapprenticeship programmes, before returning
to a role as a restaurant manager.
In 2015, Jetta joined the Education team ona permanent basis, to pursue her passion forsupporting the development of our people.
She has since led on the design and delivery ofmajor projects and currently has responsibility
for overseeing our HR Curriculum. This includes
designing courses, recruiting and training HR
Facilitators and delivering internal learning anddevelopment courses.

“I am really fortunate to be ina role where I get to interact
with so many people acrossthe business, including those
we are supporting on theirleadership journey.”

McDonald’s at 50 | Our people

All staff are given training, regardless of their role or lengthor service. This can include sessions delivered in our
restaurants or remotely via online learning platforms, aswell as more in-depth sessions at McDonald’s Hamburger
University, located in our East Finchley office. In 2023 alone,
we estimate that more than 15,000 of our restaurant crew
and office staff attended training courses at Hamburger
University.

Opportunity for young people
We have a young workforce - approximately two-thirds of
our employees are aged 16 to 25 - and for many people a job
at McDonald’s is the very first step in their career. A job with
us allows workers to gain vital ‘soft skills’ that all employers
value - including confidence, leadership, time management
and communication. We are very proud of the career
progression we are able to provide many young people
who work in our restaurants. In fact, 81,000 members of ourcurrent UK workforce were hired when they were under 18
and almost 20,000 of them have developed and progressedin their career with us including: 14 franchisees; 2 Directorsof Operations; 28 Operations or Franchisee Consultants; andover 100 of our Corporate Employees.

career progression goals. This includes an extensive
apprenticeship programme, with over 20 courses available.
These range from Level 2 (GCSE equivalent) to Level 7 (postgraduate Diploma equivalent) and include topics such as
hospitality, project management and business management,
ensuring we have apprenticeships available to suit most job
roles across the business.
Between 2006 and 2023, almost 20,000 of our people
completed an apprenticeship. In 2023 we created £2
million worth of opportunities for our employees using
the Apprenticeship Levy. In addition, we encourage ourFranchisees to donate their surplus levy funding to support
organisations that provide education opportunities to people
in local communities.
Our commitment to apprenticeships and the quality of
the courses delivered to our workforce is reflected in thefollowing awards received in 2023:

Rate My ApprenticeshipAwardsTop 20 Apprenticeship Employer

In our restaurants currently, 37% of Business Managers and
24% of People Managers started working for us before their
18th birthday.

Apprenticeships
For those team members who want to stay with us over the
medium to long-term, we provide access to a structured
training and development programme to support theirGeorge French
After joining McDonald’s in 2022, George spenttime in the kitchen and on the front counter,
before successfully applying for a role as a
Crew Trainer. With ambitions to progress to a
Shift Manager role and beyond, he is currently
studying for a Level 2 Hospitality Team Member
apprenticeship and recently completed ourLeadership Transitions Course. This has
allowed George to gain a deeper knowledge ofour business practices and how to effectively
manage a team.

“I have had the opportunity
to work with some absolutely
outstanding individuals, whohave made my journey with
McDonald’s an absolute blast. I
couldn’t have asked for a better
team and experience.”

17

National Apprenticeship
Service100

Top 100 Apprenticeship Employer

Lifetime Learner
Achievement Award Winner

18

McDonald’s at 50 | Our people

William Sinar
William’s journey with McDonald’s began in 2019, when he wasawarded a place on our School Leaver Chartered Business Manager
Degree apprenticeship programme. This 5-year programme allows
apprentices to combine academic learning with in-restaurant
experience across a variety of roles, equipping them with the skills
needed to become effective Business Managers.
With support from his coaches and mentors, William has embraced
the opportunity offered to him by the apprenticeship programme
and in January 2024 was appointed as Business Manager at ourCape Hill restaurant.

“The best part of my job is the opportunity
to have a positive impact everyday - whether
it’s ensuring our customers have a great
experience, leading and supporting myteam or contributing to the success of thebusiness.”Thando Chipudhla
Thando began working for McDonald’s during a gap
year from full-time education and is still with thebusiness more than a decade later. During this time,
she has progressed from Crew Member to Second
Assistant and – with the support of our apprenticeshipprogramme – gained a Level 4 Diploma.
The flexibility offered by McDonald’s is somethingthat Thando really values, particularly since
becoming a mum. She has been able to study for her
apprenticeship from home and now completes someof her management tasks, such as rota scheduling,
remotely. This allows her to spend more time with herson.

“My favourite thing about working
at McDonald’s is that every day isdifferent and I am always meeting
new people.”

19
Akeem Jones, Shift Manager

20

McDonald’s at 50 | Supporting our supply chain

21

6. Supporting our supply chain
The success of McDonald’s is underpinned by acommitment to relationships and a deep-rooted
belief that we are at our very best when the brand,
our franchisees and suppliers work together todeliver for the customers and communities weserve. This collaborative approach, referred toas the ‘three-legged stool’, is at the heart of oursystems and processes.
We partner with hundreds of UK businesses, purchasing thegoods and services which allow our business to operate.
This expenditure provides support to many small andmedium-sized businesses including over 23,000 British andIrish farmers that provide our ingredients. Where possible,
we seek to source goods and services domestically, helping
to drive growth in the wider economy. More than 80% of our
supply chain expenditure is directed to businesses with apresence in the UK.

Total supply chain expenditure
In 2023, our total direct expenditure with UK-based supply
chain businesses amounted to more than £2.09 billion.
This included:•£1.88 billion with food and packaging suppliers anddistribution partners; and•£212.0 million on energy and utilities.

Whilst a figure of £2.09 billion is significant, it does not reflect
the full scale of our supply chain expenditure as it does notaccount for spending associated with the following:•

Property: including the management and maintenance of
our extensive property interests across the UK, as well as
investment in new equipment. This accounted for 12% of
our supply chain expenditure in 2017; and•Business and professional services: including IT support,
legal, audit accounting and recruitment services, as wellas media and advertising activities. This accounted for
10% of our supply chain expenditure in 2017.

Based upon direct expenditure of £2.09 billion, it is estimatedthat a further £1.81 billion is spent ‘downstream’ by our
suppliers, with other businesses across the UK . This takes
the total supply chain impact of our activities to £3.90 billion
at the national level.

Dawn MeatsFounded in County Waterford in 1980, Dawn
Meats has been supplying our beef since 1986.
The company initially provided beef to otherprocessing businesses to produce our beef
patties. In 2012, Dawn Meats was awarded acontract to process beef patties to be sold by
McDonald’s in the UK, Republic of Ireland andFrance.
This has provided the platform for a periodof significant growth. In 2012, Dawn Meats’
operations comprised 11 sites in the UK and
Republic of Ireland and 2,600 employees. By
2024, this had increased to 8,000 workers
across 24 sites (with 18 of these serving
McDonald’s). As one of Dawn Meats’ largest
customers, accounting for 10% of beef
turnover, our continued success has played an
important role in supporting this growth.
Indeed, Dawn Meats invested €25 million in newplant and machinery between 2012 and 2019
(including work to increase their production
capacity by 40% in 2019). This was – in part– a response to the growth in volume across
McDonald’s UK restaurants.

McDonald’sServing the UK:
at 50
McDonald’s| Supportingat 45
our| supply
Supporting
chainour supply chain

22

Serving the UK: McDonald’s at 45 | Supporting our supply chain

Expenditure by region
An analysis of direct expenditure by locationshows that McDonald’s supply chain
expenditure benefits businesses in every regionof the UK. In 2023, our impact was particularly
significant in the following regions, accounting
for almost 60% of our total expenditure with
UK-based businesses:•

Yorkshire and Humber: £557.2 million;•

East of England: £338.9 million; and•West Midlands: £302.6 million.

TOTAL£2.09 bn

Supply chain expenditure£9.8m£557.2m£42.9mSCOTLAND£112.1m£183.9m

NORTH
EAST

NORTHERNIRELAND

NORTH
WEST

YORKSHIRE& HUMBER£338.9m

EAST
MIDLANDS£113.7m

WALES

WEST
MIDLANDSEAST OFENGLAND£112.1m
LONDON
SOUTH
EAST
SOUTH WEST

£87.6m£302.6m

OTHER£24.6m(ISLE OF MAN AND CHANNEL ISLANDS)£670,000£204.2m

McDonald’s at 50 | Supporting our supply chain

Supporting investment andgrowth in the supply chain
Our commitment to developing strong, long-term
relationships with our suppliers plays an important role insupporting their wider growth ambitions. The stability of
our supply chain relationships, coupled with our consistent
growth, generates both:•

A need for suppliers to increase their capacity or improvetheir productivity; and•The confidence to invest in new equipment and facilities
which allow them to do so.

During 2023, our UK-based suppliers invested almost£100 million in improving their production and distribution
facilities. This figure rises to almost £1.37 billion over the
past five years, representing a significant level of capital
investment. Whilst the resultant productivity improvements
have benefitted McDonald’s, they have also created extra
capacity within supply chain businesses, allowing them togrow further by securing additional contracts with otherclients.
Feedback from our suppliers indicates that the resilienceof McDonald’s supply chain and our commitment to quality
are widely recognised in the food industry. Being part of the
McDonald’s supply chain is therefore viewed as a kitemark ofquality, meaning that our suppliers are well positioned whenbidding for new work with other prospective clients.

CH Guenther & Son
CH Guenther & Son is a longstanding supplierto McDonald’s, providing us with breakfast
muffins and burger buns for 35 years. Our
relationship began with CH Guenther & Son
supplying into the North American market. The
US-headquartered business subsequently took
the decision to invest in the UK to serve thegrowing demand from McDonald’s.
Having established a factory in Heywood, CH
Guenther & Son has since invested in additionalsites in Banbury (2012) and Coventry (2023)
to meet the growth in demand. Across thethree sites, the company now employs almost
450 workers in the UK. The opening of theCoventry factory represented a £45 million
investment in the UK economy and has beendelivered to respond to demand exclusively
from McDonald’s. The location of the site wasselected due to its proximity to our network of
distribution centres and is expected to reducedelivery mileage by 100,000 miles each year.
The Coventry factory is in addition toapproximately £20 million of committed
investment by CH Guenther & Son between
2023 and 2025 to improve the buildings andequipment at their Heywood and Banbury sites,with a view to increasing their productivity.

David and Helen Brass, The Lakes Free Range Egg Company

23

24

McDonald’s at 50 | Supporting our communities

25

7. Supporting our communities
While McDonald’s is a global brand, our franchisemodel means we operate as a collection of small
businesses. Of our UK restaurants, 89% areoperated by franchisees. These are small andmid-sized business owners who often live in thecommunities they serve.
This means that our franchisees are committed to improving
their local areas and giving back to the communities they arebased in. We value the role we play in these areas and thepositive difference our longstanding partnerships allow us tomake to thousands of people across the UK. This includes
the role we play in encouraging people to lead active lives
and to make informed food choices.

Charitable Contributions
We embrace the opportunity that our scale provides to makea difference in local communities. During 2023, together
with our franchisees, suppliers and customers, we raised£10.3 million for Ronald McDonald House Charities UK(RMHC).
Our franchisees donated an additional £4.5 million to help
support a range of local initiatives that they are passionate
about.

£10.3mraised for Ronald McDonald House
Charities UK£4.5m

donated by our franchisees tohelp support a range of local
initiatives

Ronald McDonald House
Charities UK
Ronald McDonald House Charities UK(RMHC) was founded in 1989 to provide freeaccommodation and support for families withsick children in hospital. The charity runs 14
Houses across the UK and aims to reduce theemotional and financial burden for families by
providing them with a safe, comfortable, andsupportive environment. This also enablesfamilies to retain a sense of normality androutine during a difficult time. Since 1989,
McDonald’s has raised over £100m for RMHC.
The charity has supported more than 95,000
families across the UK since it began, including
8,415 families in 2023. On average, each family
that stays at a Ronald McDonald House reduces
the distance travelled to and from hospital by
68 miles each day. This allows them to spend
more time with their sick child.
In 2024, the charity will celebrate its 35thbirthday. During this milestone year, it isexpected that they will welcome their 100,000th
family into a Ronald McDonald House.

“The House was an absolute
godsend for us. From themoment we checked in, thestaff couldn’t do enough forus.” - Victoria, Mum

26

McDonald’s at 50
50: |Economic
Supporting
Footprint
our communities| Investing in our communities

Ronald McDonald Houses across the UK(with number of bedrooms)* This Ronald McDonald house is run by a 		local, independent charity

25
The Royal Hospitalfor Children andYoung People

31*
Ronald McDonald
House, Glasgow

65
Royal Manchester
Children’s Hospitaland St Mary’s
Hospital

83
Alder Hey Children’s
Hospital

GLASGOWEDINBURGH

62
Oxford Children’s
Hospital

7
Arrowe Park Hospital

MANCHESTERTHE
WIRRALBIRMINGHAMCARDIFF

Birmingham
Children’s Hospital

OXFORD

Evelina London
Children’s Hospital

24

LIVERPOOL

66

59

King’s College
Hospital London
LONDONBRISTOL
SOUTHAMPTON

9BRIGHTON

Moorfields Eye
Hospital

30
Noah’s Ark
Children’s Hospital

21

53

18

8

Bristol Royal
Hospital for Children

Southampton
Children’s Hospitaland Princess Anne
Hospital

Royal Alexandra
Children’s Hospitaland the Trevor Mann
Baby Unit

St George’s
Hospital

McDonald’s at 50 | Supporting our communities

The charitable contributions referenced on page 25 exclude any financial support we provide to additional community
partnerships. In 2023 this included the following:

Happy Readers: in partnership with the National Literacy
Trust, our Happy Readers programme aims to improvechildren’s access to books through fun storytelling. In 2023
we provided over 10 million Happy Readers books and havegiven away more than 500,000 World Book Day books acrossthe UK and ROI since 2023.
In addition to the financial contributions and partnerships
outlined in the preceding paragraphs, our companyowned and franchised restaurants funded over 13,900 staff
volunteer days. This enabled our people to support a rangeof local causes that are important to them.

FareShare: since 2022, our goal has been to fund theredistribution of 1 million meals every year and to connect
our supply chain to FareShare to redistribute surplus foodand divert food from waste. In 2023 McDonald’s and ourcustomers funded the redistribution of the equivalent of over
1.2 million meals.
With our supply chain partners (including Martin Brower),
during the year Jan to Dec 2023 we facilitated the distributionof 160.1 tonnes of food, the equivalent of 380,000 meals.

Mariel Pichardo Suarez, Shift Leader, Morgan Strange, Shift Leader
and Jerry Nicholls, Franchisee

BBC Children in Need: launched in September 2021,
our partnership with BBC Children in Need focuses on
supporting 11- to 18-year-olds across the UK. Fundraisingtakes place in every UK restaurant, with the money used
to strengthen connections in communities and improveoutcomes for young people, empowering them to reach
their full potential.
This includes creating job opportunities for those at riskof falling out of education, training and employment andfunding more youth work projects and youth workers.
Through our partnership, we are committed to supporting
500 youth workers to become qualified, which will help young
people on their first steps towards a career in youth work as
well as developing the skills of experienced youth workers.
By the end of 2023 we had raised a total of £4 million for
BBC Children in Need and we are targeting £10 million by2026. This partnership is helping us work towards our goal ofconnecting every McDonald’s restaurant to youth services
and make a real difference to young people.

Makin’ it
One of the ways we are working with BBC
Children in Need to improve outcomes foryoung people is through, Makin’ it, a programme
we have set up to provide young people withgenuine opportunities in their communities.
Opportunity and support for young people
is not spread evenly or fairly. There are still
too many young people in our communities
whose challenging lives prevent them getting
access to real opportunity which makes adifference. As one of the country’s biggest
youth employers, McDonald’s is in a position
to change that. Together with BBC Children
in Need, we’re using the power of youth work
to provide safe, welcoming spaces in our
restaurants and funding music and footballprogrammes to provide training, real-world
experience and opportunities for young peoplein our communities. It’s our mission, that by
2026, every one of our 1,435 restaurants will beconnected with youth services, supporting 460
youth work projects and 100,000 people in theprocess.

27

28

McDonald’s at 50 | Supporting our communities

Action against Litter
For over 40 years, McDonald’s has been helping to tackle
litter in the communities we operate in. As well as our
year-round litter activity, where all our restaurants carry out
at least three litter patrols per day, we have continued towork with charities like Keep Britain Tidy, Keep Wales Tidy,
Keep Scotland Beautiful and Hubbub to tackle litter in ourcommunities.

Supporting public health andnutrition
At McDonald’s, we recognise the importance of ensuringthat the communities we serve make informed decisions
about the food they eat. Allied to this, we believe in making iteasier for our customers to balance health, taste and value.
We know that our customers value knowing that they are
consuming quality products that are sourced and processed
responsibly. We are always transparent about our supply
chain and are proud to champion British produce:

Investing in local services
McDonald’s and our franchisees paid £58.1 million inbusiness rates on our portfolio of restaurants and offices
during 2023. Under the current business rates system, aproportion of this goes to central government, while theremainder is retained by the relevant local authorities. In
this way, the business rates paid by McDonald’s and our
franchisees help to fund the delivery of essential local
services in the communities we serve.
Many of our restaurants make a further contribution to
improving conditions for local businesses through Business
Improvement Districts (BIDs). BIDs are business-led
partnerships created through a ballot process. They help
to bring the local business community together to deliver
additional services not provided by the local authority toenhance the local trading environment. Almost one in fiveof our company-owned and franchised restaurants waspart of a BID in 2023, with many playing an active role insupporting their respective BIDs’ aims and objectives. This
includes offering the time and expertise of employees tohelp drive forward key initiatives, as well as making a financial
contribution through BID levy payments.
As town and city centres continue to evolve and respondto a variety of challenges, we remain committed tosupporting successful high streets across the country. With
approximately 400 McDonald’s restaurants in town andcity centre locations we remain an integral part of the UK
high street and play an important role in driving footfall andcreating vibrancy.

•

Our beef patties are made with 100% British and Irish
beef. All we add is salt and pepper during the cooking
process;•

Our sausage patties are sourced from British, RSPCA
assured farms;•

Our eggs are free range, RSPCA assured and sourced
from British and Irish farms; and•All chicken products are made using 100% breast meat.

We are committed to helping customers better understandtheir food choices and have been providing nutritional
information regarding our menu items for more than 30
years. In 2011 we became the first UK restaurant chain to
display this information on our menu boards. More recently,
we worked with the British Nutrition Foundation in 2022 todevelop nutritional criteria, allowing us to better define thebalanced choices we offer.
Alongside our suppliers and other partners, we have worked
hard to reformulate our ingredients. This has allowed us tosignificantly reduce the amount of fat, sugar and salt on ourmenu and this process remains ongoing. As of 2024:•

90% of our core food and drinks menu is now 500 calories
or under;•57% of our menu is classified as non-HFSS (non-high infat, salt and sugar); and•68% of our Happy Meal® products are classified as nonHFSS.

McDonald’s at 50 | Supporting our communities

29

Supporting grassroots football
McDonald’s has supported grassroots football for more than 20 years, making us the longest standing sponsor in the UK. In
2019, we launched Fun Football – the largest grassroots participation programme in the UK for children aged 5-11 which aims todeliver the following by 2026:

1 million+

Access to free footballcoaching for over 1 million
children in the UK.

800+

coaches in a first of its kind
Diversity, Equity and Inclusion
training programme.

100+

Support for 100+ women
football coaches to gain
coaching qualifications.

95%Free sessions to families in
95% of lower socio-economic
locations in the UK.

During 2023, Fun Football delivered free football coaching to more than 384,000 children, with activity increasingly offered inthose areas of greatest need. According to analysis by Children in Need, 80% of sessions take place in the UK’s most deprived
communities to date.

Fun Football
In 2024, McDonald’s Fun Football launched afirst-of-its-kind grassroots football coachingdevelopment and education programme inpartnership with BBC Children in Need, British
Blind Sport, Kick It Out and England Futsal. The
free programme will provide over 800 community
coaches with the skills to deliver grassroots
disability football sessions to thousands ofchildren across the UK - increasing access to
pan-disability and visual impairment coaching by
500% in 2024 alone.

“McDonald’s Fun Football is notjust about kicking a ball in a goal
- it’s about showing children
there is a place for them andbuilding a sense of community andconfidence…Football is a gamefor everyone and any child who
attends their local Fun Football
session should be able to goout on to the pitch. We must do
everything we can to remove any
barrier faced at grassroots level- and the starting point of that isinvesting in the people tasked withdelivering sessions.”
Emma Hayes, former manager, Chelsea Women FC
McDonald’s Fun Football ambassadors Beth Mead, Phil Foden
and Virgil van Dijk.

30

McDonald’s at 50 | Managing our environmental impact

8. Managing ourenvironmental impact
We recognise that our scale provides McDonald’s
with an opportunity to have a positive impact onsome of the biggest challenges facing the world
today. One such challenge is the threat of climatechange, and we are proud of the investment wehave made to date to work towards net zero.
McDonald’s was the first global restaurant chain to set
science-based greenhouse gas reduction targets and we areaiming to achieve net zero emissions across our restaurants,
operations and supply chains in the UK and Ireland by 2040.
Our journey to net zero will require lots of changes across
our whole business and value chain, from how we source forour menu, to how we build and operate our restaurants. Ourjourney will be underpinned by two key milestones:•

Achieving net zero emissions in all our restaurants andoffices by 2030; and•Achieving net zero across our entire business andvalue chain by 2040.

The Royal Countryside Fund
The Royal Countryside Fund, a charity founded
by HM King Charles III (then The Prince ofWales) in 2010, has been proud to work with
McDonald’s UK & Ireland since 2020 to provide
life-changing business and environmental skills
training to over 500 farming families acrossthe UK. The Ready for Change and Savings inSoil programmes form an important part of
The Royal Countryside Fund’s commitment toimproving the economic resilience of farming
families.
As farmers in the UK adapt to changing policy
and funding frameworks, providing expert,
impartial information and advice on how they
can change their farm business to become
more environmentally sustainable whilst
maintaining profitability is essential. 98%of the 320 farms who took part in Ready for
Change said that they felt more open to making
strategic changes to their business, which will
ensure they are able to thrive for the future.
McDonald’s has also worked closely with
The Royal Countryside Fund to produce twopractical guides on the environment andregenerative grazing, A-Zero and The Great
Grazing Guide. These guides, which are written
in plain English and provide practical tips thatfarming families can action on their farm, havebeen accessed by over 75,000 farmers.

McDonald’s
McDonald’satat50:
50Economic| Managing
Footprint
our environmental| National Review
impact31

Great Food
We believe in great food that’s
made from quality, sustainably
sourced ingredients, withhealthier, balanced options thewhole family can enjoy.

PlanetPositive

Peoplepositive
We believe in being people
positive - championing
great people, whatever
their background - andhelping to open doors
to skills, jobs andopportunities

Our Planfor Change

We believe in being
planet positive, going
beyond net zero
greenhouse gas
emmissions to become
climate positive, andbeing nature positiveby protecting andrestoring nature.

Community Connection

Great Restaurants

We believe in supporting thecommunities we serve by providing
programmes and opportunities toenable families and young people tothrive.

We believe great food deserves to beserved in great restaurants which aresustainable for the future - and in working
to make waste a thing of the past.

Plan for Change
In 2021 we launched our Plan for Change – a clear plan with
ambitious goals and actions that will help us lead positivechange right across our business, from farms to front
counter.
This isn’t a plan for one change, but many, across five key
areas: Planet (taking action on climate and nature); People(building skills, jobs and opportunities for all and supporting
diversity, equity and inclusion); Restaurants (reducing ourfootprint and eliminating waste); Food (sustainably sourced
with more balanced options); and Communities (supportingthe communities we serve).
Highlights include:•

We are aiming for net zero across our entire UK & Irelandbusiness and value chain by 2040;•

We’re working with some of our largest suppliers in a Net
Zero Advisory Council to develop a roadmap for net zero
emissions across our supply chain;•We’ve committed to ensure that all our restaurants
and offices are net zero by 2030. We will continue topurchase renewable electricity, remove gas and switch
our refrigerants. For freehold new builds we will roll out
our Blueprint in line with the UK Green Building Council
Net Zero Standard Framework;•

We’re supporting resilient livelihoods and sustainableoutcomes through McDonald’s Farm Forward
agriculture programme, benefiting over 23,000 British andIrish Farmers;•

We’re on track to help one million people gain new
skills and open doors to jobs by 2030, through a range
of initiatives including our Taste for Work programmewith schools which launched in September 2023 andreached over 100,000 young people in the first six weeks;and•

Our Fun Football programme offers thousands of freecoaching sessions in hundreds of communities acrossthe UK.

Find out more about our Plan for Change here - www.mcdonalds.com/gb/en-gb/our-plan-for-change.html

32

McDonald’s at 50 | Managing our environmental impact

Supply chain
We estimate that more than 90% of our greenhouse gas
emissions come from the ingredients in our supply chain.
That’s why we are working hard with our key suppliers todevelop a roadmap to net zero, with a focus on reducing
emissions in priority categories such as beef, dairy, chicken,
cheese, potatoes, customer packaging and supplier facilities.
This includes working in partnership with our suppliers andfarmers to develop and deliver innovative projects to reduceor eliminate emissions. We are committed to sharing thelearnings from these projects and scaling their delivery
where possible.

Investing in beef sustainability
We continue to fund innovative carbon reduction pilots on
beef farms in the UK and Ireland. This includes the Pathway
to Net Zero project at Brongain Farm in Wales, where Gregand Rowan Pickstock are aiming to produce net zero beefusing commercially viable methods by 2030. Key focus
areas include grassland management, livestock health,and genetics. This project is supported by McDonald’s
UK & Ireland and OSI Europe and is developed by Promar
International.
In 2023, building on our Adaptive Multi-Paddock (AMP)
Grazing Project with FAI we launched a project with a groupof beef farmers to share best practice on regenerative
grazing across eleven farms in the UK. The farms willmeasure the impact of new practices on nature, soil,
biodiversity, water, carbon sequestration and climateresilience.

Collaborating on the future of dairy

W. F. Heady & Sons
W. F. Heady & Sons is a 430 hectare mixedfamily farm run by Richard, John and Brian
Heady who have been supplying McDonald’s
for many years. Richard Heady has been on a
mission to futureproof his family business andbecome more environmentally sustainable
by applying regenerative principles. On thearable side, the Headys are using regenerative
methods such as direct drilling, cover cropping,and establishing clover leys to help enhancesoil health, prevent soil erosion and improve
weather resilience.

We work closely with our dairy supplier, Arla, to support 65
organic dairy farmers to share best practice, including therecording of animal welfare metrics, and holding quarterly
meetings about putting sustainability into practice on farms.
Since 2021, we have also sponsored one of the organic
dairy farmers to be part of Arla’s Regenerative Farming
Pilot Network to accelerate learnings through additional
consultancy and technology focused on establishingmeasurement of regenerative outcomes.

On the livestock side, since joining a groupof farmers being supported by McDonald’s
UK & Ireland to transition to an Adaptive
Multi-Paddock (AMP) grazing system withguidance from FAI Farms, they have started
experimenting with regenerative grazing
strategies too. Their aims are to increase
pasture productivity, reduce the use of artificial
inputs, and improve the health and welfare of
their beef cattle.

Sustainable MacFries Fund in
partnership with McCain“We have been proud to supply
McDonald’s for many years. Being
part of their early sustainable beefgroups and measuring our carbon
footprint has helped us to push thefarm forward and embrace moresustainable farming practices.
We look forward to continuing our
relationship with Dawn Meats andMcDonald’s into the future.”

In the UK we launched our Sustainable MacFries Fundin 2020 in partnership with McCain and committed toinvest £1 million with British potato growers to improve
the sustainability of their businesses with a focus on soil
health and water efficiency. In 2023, through the fund, three
innovation hubs across different growing regions were
established to research regenerative growing practices inpotato production. The fund is supporting growers with
innovation and knowledge exchange through training days
and information resources, demonstrating the benefits ofregenerative farming to growers and the environment.

McDonald’s at 50 | Managing our environmental impact

Our carbon emissions
Working closely with our logistics partner, Martin Brower, we havealso been able to reduce the emissions associated with delivering
ingredients and packaging to our network of restaurants. 40% of
the fuel used to power our logistics fleet comes from biodiesel,
reducing our carbon emissions by 16,250 tonnes each year whencompared to traditional fleet. This carbon saving is equivalent totaking 19,900 cars off the road each year.
The impact of the interventions introduced by McDonald’s,
our franchisees and our partners in our supply chain has beensignificant. In the UK between 2018 and 2022, while our emissions
have increased in absolute terms due to business growth, we havebeen able to reduce the carbon emissions associated with one
tonne of our product from 3.57 to 2.64 tCO2e per tonne of product.

40%of the fuel used to power our logistics
fleet comes from biodiesel.

19,900reduced carbon emissions from ourlogistics fleet are equivalent to taking
19,900 cars off the road each year.

Martin Brower
Martin Brower is a logistics and supply chain company that provides end-to-end supply chain solutions to the foodservices industry. The company has worked in partnership with McDonald’s since 1974 when we opened our first
UK restaurant. With a target of achieving net zero by 2040, Martin Brower’s commitment to sustainability aligns
with our own net zero milestones.
Since 2007, Martin Brower has been using biodiesel from used cooking oil (UCO) to power its logistics fleet. In 2023
this included 3.12 million litres of UCO collected from McDonald’s restaurants. This was converted to 2.6 million
litres of biodiesel and highlights the potential for the two businesses to create circular waste solutions by working in
partnership.
In addition, Martin Brower has invested heavily in future-proofing its fleet and its ability to respond to advancements
in biodiesel technologies, as well as in a range of vehicles with electric refrigeration units capable of being charged
while the vehicle is moving or via solar panels. Martin Brower continues to work with suppliers to develop moreenergy efficient refrigeration vehicles and electric charging solutions.

33

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McDonald’s at 50 | Managing our environmental impact

Packaging and waste

Restaurants

We continue to innovate, in partnership with our suppliers,
to minimise the environmental impact of our packaging.
This includes thinking carefully about how we can: reduce
how much we use; make the materials more sustainable;
and improve how we collect, recycle and reuse. Our work to
make our packaging more sustainable focused on ensuringthat materials are:Our restaurants and offices account for less than 5% of
our greenhouse gas emissions. We remain committed to
exploring ways in which we can reduce their environmental
impact moving forwards, focusing on four main areas:•

Responsibly sourced at start of life: ensuring that ourcustomer packaging is from renewable, recycled orcertified sources is important to us; and•Able to be responsibly recycled or composted at
end of life: closing the loop on waste is a key part ofour Plan for Change. In the UK in 2023, 97.5% of ourcustomer packaging was designed to be recyclable
or compostable, and we expect this to be 100% before
the end of 2024. All of our restaurants with seating areas
include recycling units on-site, to encourage customers
to dispose of their food packaging responsibly.

•

Reduce the emissions we create through energy
efficiency measures;•

Eliminate emissions by shifting to renewable alternatives(we already purchase 100% renewable electricity for all of
the sites that we own and operate);•

Capture and reuse heat to power our operations; and•Generate renewable energy on or off-site.

In addition to tackling the operational emissions of ourexisting restaurant portfolio, we recognise the need toensure that new restaurants are built with an emphasis on
maximising their energy efficiency. In 2021, we opened our
first restaurant built to UK Green Building Council net zero
emissions standard. Located in Market Drayton, Shropshire,
the development will provide a blueprint for the delivery of
new sites and the refurbishment of existing restaurants. The
scheme’s net zero credentials include:•

Two on-site wind turbines and 110 m2 of solar panels.
These provide renewable sources of electricity to power
the site;•

External furniture made from 100% recycled plastic;•

Building cladding made from recycled household white
goods; and•A dedicated nature area to improve local biodiversity.

McDonald’s is committed to rolling out more net zero
restaurants in the years ahead. From 2024, all freehold
new build restaurants will be built to this net zero standard
blueprint.

McDonald’s at 50 | Investing in our growth35

9. Investing in our growth
Our restaurant portfolio continued to grow during2023, allowing us to serve even more communities
across the UK. We opened 41 new restaurants- supported by £100 million of investment representing the highest number of new sites
delivered in a single year since 2002.
Between 2018 and 2023 (inclusive) we invested £389.6 million
in delivering new restaurants, as well as a further £228.4
million in reimagining our existing restaurants, to ensure thatthey provide the best possible customer experience. Taken
together, this represents a total investment of £618.0 million
over a six-year period.
This investment in new and existing restaurants helped
to create opportunities for construction contractors
throughout the UK, resulting in additional economic impacts
not captured elsewhere in this report.
These include:•

Supporting an average of 1,305 direct Full-Time
Equivalent (FTE) construction jobs each year at thenational level and a further 1,540 indirect and induced
FTE jobs in the supply chain and wider economy•

Generating an average of £128.0 million of additional
direct GVA each year, with an additional £158.5 million
in indirect and induced effects (2023 prices).

Louth Net Zero Restaurant
We’re proud to have opened our first restaurant
built to the UK Green Building Council net zero
emissions standard in 2021 in Market Drayton.
In 2022, we opened our second net zero
restaurant in Louth, Lincolnshire.
We continue to use the experience of building
Louth to inform future net zero design
decisions. Tabletops, wall panels, dining area
chairs and benches were manufactured in
the UK using material with recycled paper
content and FSC-certified timber. Indoor soft
furnishings for seat and bench pads werelocally manufactured and contain organic
cotton and other recycled material. We also
reused coffee bean waste and starch from
McCain fries for some graphics and signage
and even the outdoor furniture was made fromrecycled and recyclable plastic.

36

McDonald’s at 50 | Investing in our growth

Our future investment
pipeline
We remain committed to investing in the delivery of newrestaurants - making it easier for customers to access
McDonald’s and improving the overall customer experience.
Our current ambition is to open over 200 restaurants in thenext four years in the UK. This is part of a global expansion
plan to open 10,000 new restaurants around the world.

This would represent our most significant period ofsustained growth since 2000 - almost a quarter of acentury ago. It will help us to create even more economic
opportunities - in our restaurants, our supply chains and in
the UK construction industry.
It is estimated that this development pipeline could result in
the following annual economic impacts (2023 prices):
2024

2025

2026

2027

Direct FTE
construction
jobs supported

1,080

1,235

2,010

2,475

Indirect/
induced FTE
jobs supported

1,310

1,495

2,430

2,990

Direct GVA
generated£103.6
million£118.4
million£192.5
million£236.9millionIndirect/
induced GVA
generated£131.7
million£150.5
million£244.5
million£300.9millionDirectrestaurant
jobs created(cumulative)*

3,850

8,250

15,400 24,200

Projected restaurant growth 2024-2027
1,800
1,600

200+

new sitesover the next 4 years

Number of Restaurants

1,400
1,200
1,000
800
600
400
200

19
74
19
76
19
78
19
80
19
82
19
84
19
86
19
88
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
20
08
20
10
20
12
20
14
20
16
20
18
20
20
20
22
20
24
20
25
20
26
20
27

0

* Based upon an average of 110 headcount jobs per restaurantKatie Neely, Shift Manager

McDonald’s at 50: Economic Footprint | Regional Profile - East Midlands

National andregional profiles

37

38

Northern
IrelandMcDonald’s at 50 | National and regional profiles - Northern Ireland

Northern Ireland
McDonald’s makes an important contribution
to the economy of Northern Ireland, where all of
our restaurants are owned by local franchisees.
We provide access to employment and create
demand for businesses in our supply chain and theconstruction industry.

6,625

headcount jobs

£322.0 million

With 34 restaurants across Northern Ireland, we are open forbusiness in all of the country’s local authorities. Our presence
is strongest in Belfast, where we have a total of 8 restaurants.
During 2023, our activities across the country supported
6,625 jobs and contributed £322.0 million to economic
output.

contribution to economic output

1 Causeway Coast and Glens

4

Derry City and Strabane

Mid Ulster

3

Mid and East Antrim

3

Antrim and Newtownabbey

2

2 Ards and North Down
3

2 Fermanagh and Omagh

8
Belfast4

Lisburn and Castlereagh

Armagh City, Banbridge and Craigavon

2 Newry, Mourne and Down

NORTHERNIRELAND
34 Restaurants across Northern Ireland

39

40

McDonald’s at 50 | National and regional profiles - Northern Ireland

600£40.0m
£94.4m

1,390

6,625

£322.0m

Total HeadcountJobs

Total GVA

4,635
£187.6m
DirectIndirectInducedSupporting 6,625 jobs
In 2023, McDonald’s supported 6,625
headcount jobs across Northern Ireland.
This included 4,635 Business Managers, Shift
Runners and Crew employed directly in our 34
restaurants. A further 1,390 (indirect) jobs were
supported by our expenditure with regional
supply chain businesses, whilst an additional
600 (induced) jobs in the wider economy can be
attributed to workers spending their wages on
consumer goods and services.

Supporting Northern Irelandbusinesses
We spent more than £183.9 million with Northern Irelandbusinesses in our supply chain last year. Kerry Group, whoprovide us with dairy products and packaging provider
Huhtamaki account for a large share of our supply chain
expenditure. We also have a strong relationship with Moy
Park, who supply our restaurants with poultry products.
Between 2018 and 2023, we invested £10.3 million indelivering new restaurants (or remodelling existing ones)in Northern Ireland, creating further opportunities forconstruction businesses and sub-contractors based in the
country.

DirectIndirectInducedContributing £322.0
million of economic
output
McDonald’s generated £322.0 million of
economic output (Gross Value Added) in
Northern Ireland during 2023. The products
sold in our restaurants accounted for £94.4
million. The remaining balance is associatedwith the value of our expenditure with local
suppliers (£187.6 million) and the multipliereffect of workers spending their wages in theeconomy (£40.0 million).

£183.9 million

spent with Northern Irelandbusinesses£10.3 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - Northern Ireland

41

Sam Akbar
Following 17 years as an airline pilot, Sam became a
McDonald’s franchisee in 2022. He runs a single restaurant(a Drive-Thru in East Belfast which employs more than 140
people) but is keen to continue his franchisee journey andscale up, by opening a second site during 2024.
Sam sees his restaurant as a major part of the local
community and has been keen to embrace this in his time asa franchisee. To date, this has seen the restaurant sponsor
several local sports teams, including providing kit and wider
support to Dundonald Down Syndrome Football Team. The
restaurant also recently provided free breakfasts to thoseparticipating in a local ‘sleep out’. Organised by local charity,
Helping Hands, the sleep out was held to raise awareness ofhomelessness and generate funds to support the work of
Helping Hands.

Moy Park
Moy Park is one of the UK’s top 15 food companies andNorthern Ireland’s largest private sector business, with sites
in Ballymena, Craigavon and Dungannon (as well as England).
They have been supplying McDonald’s with poultry products
since 2007, although the relationship between the twobusinesses extends beyond this.
The poultry products provided by Moy Park include Chicken
McNuggets, grilled chicken and the chicken fillets for our
McCrispy sandwiches and we are currently Moy Park’s
biggest single poultry customer in terms of both revenue
and volume. In 2023, they supplied McDonald’s with 23,000
tonnes of poultry products in the UK and ROI, up from 5,000
tonnes in 2013.

42

ScotlandMcDonald’s at 50 | National and regional profiles - Scotland

ScotlandOur first restaurant in Scotland opened in
Dundee in 1987. McDonald’s makes an important
contribution to the Scottish economy, providing
access to employment and creating demandfor businesses in our supply chain and theconstruction industry.

15,425

headcount jobs

£457.2 million

With 114 restaurants across Scotland, we are open forbusiness in 29 local authorities. Our presence is strongest in
Glasgow City, where we have a total of 22 restaurants. During2023, our activities across the country supported 15,425 jobs
and contributed £457.2 million to economic output.

contribution to economic output

SCOTLAND
1 Moray8

North
Lanarkshire

Clackmannanshire

1

Stirling

3

Falkirk

3

East Dunbartonshire

4

HighlandSouth
Lanarkshire

8
Fife

2

Aberdeen City

3

Angus

3

Dundee City

2 Perth and Kinross

12
Edinburgh

1 East Lothian

22

North Ayrshire

Glasgow

South Ayrshire

2
1 2

East
Renfrewshire

2

Scottish

1 Borders

East Ayrshire2
4
Renfrewshire

114 Restaurants across Scotland

Aberdeenshire

6

West
Dunbartonshire 4
Inverclyde 2

6

4

Dumfriesand Galloway

1 Midlothian4

West Lothian

43

44

McDonald’s at 50 | National and regional profiles - Scotland

1,735
325

£115.3m

15,425£457.2m

Total HeadcountJobs

Total GVA

£43.7m£298.2m
13,360
DirectIndirectInducedSupporting 15,425 jobs
In 2023, McDonald’s supported 15,425
headcount jobs across Scotland. This included
13,360 Business Managers, Shift Runners andCrew employed directly in our 114 restaurants.
A further 325 (indirect) jobs were supported
by our expenditure with Scottish supply chain
businesses, whilst an additional 1,735 (induced)
jobs in the wider economy can be attributed
to workers spending their wages on consumer
goods and services.

Supporting Scottish
businesses
We spent almost £42.9 million with Scottish businesses
in our supply chain last year. Smith Anderson Group, whoprovide us with paper bags and food packaging accountfor a large share of our supply chain expenditure (excluding
utilities costs). Between 2018 and 2023, we invested £53.3
million in delivering new restaurants (or remodelling existingones) in Scotland, creating further opportunities for Scottish
construction businesses and sub-contractors.

DirectIndirectInducedContributing £457.2
million of economic
output
McDonald’s generated £457.2 million of
economic output (Gross Value Added) in
Scotland during 2023. The products sold in
our restaurants accounted for £298.2 million.
The remaining balance is associated with thevalue of our expenditure with Scottish suppliers(£43.7 million) and the multiplier effect ofworkers spending their wages in the wider
economy (£115.3 million).

£42.9 million

spent with Scottish
businesses£53.3 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - Scotland

45

Elliot Jardine
Following 18 years as a McDonald’s employee, working ina variety of corporate roles, Elliot became a franchisee in
2004. His franchisee journey began with two restaurants andhas grown over time. Elliot currently owns and operates 10
restaurants, employing 1,350 people.

“Being a McDonald’s franchisee allows you
to drive and develop your own business
whilst having the support of the McDonalds
system.”Elliot’s restaurants are proud to support a variety of local
charities. In the past two years, they have donated morethan £230,000 from the single use carrier bag charge toorganisations including Falkirk Football Foundation, Kidney
Kids, Neils Hugs, Start Up Stirling, Brain Tumour Charity andStrathcarron Hospice.

Smith Anderson Group
Founded in 1859, Smith Anderson Group is a family-run
business based in Fife, Scotland. The company has been
supplying McDonald’s with paper bags and food packaging
for almost 50 years.
During the intervening years, Smith Anderson Group has
been successful in securing contracts to serve other major
food service brands. Feedback from the company suggeststhat their status as a supplier to McDonald’s helped toposition them favourably to win additional work, with thequality and resilience of our supply chain recognised acrossthe industry.
McDonald’s is Smith Anderson Group’s biggest customer
and accounts for more than 50% of turnover. The rapid
expansion of our restaurant portfolio has therefore playeda key role in fuelling their growth over the last five decades.
This has seen the company’s workforce increase by 40%(from 180 staff to 255) since 2015.

46

Wales

McDonald’s at 50 | National and regional profiles - Wales

Wales
McDonald’s presence in Wales is felt, not onlyby the scale of our restaurant estate across thecountry, but also by the £112.1 million that we
spent with Welsh businesses in our supply chain in
2023 alone. McDonald’s contribution to the Welsh
economy provides jobs, creates demand for otherbusinesses, and benefits communities across thecountry.

11,195

headcount jobs

£369.5 million

contribution to economic output

With 74 restaurants in Wales, we are open for business inall 22 Welsh local authorities. Our presence is strongest in
Cardiff, where we have a total of 9 restaurants. During 2023,
our activities across the country supported 11,195 jobs andcontributed £369.5 million to economic output.

Isle of Anglesey

3

1

Conwy

6

2

Denbighshire

Flintshire

3
Gwynedd

Wrexham2

2 Powys

WALES
Ceredigion

2 Merthyr Tydfil

1

2 Blaenau Gwent
5
Pembrokeshire

2

Neath Port Talbot

7
Swansea

74 Restaurants across Wales

4

Carmarthenshire

4

Rhondda Cynon Taf

2 Monmouthshire2

Bridgend
Torfaen3

Vale ofGlamorgan

7
Newport92

Cardiff

3

Caerphilly

47

48

McDonald’s at 50 | National and regional profiles - Wales

1,190£79.1m845

11,195£176.1m£369.5m

Total HeadcountJobs

Total GVA

£114.3m
9,160
DirectIndirectInducedSupporting 11,195 jobs
In 2023, McDonald’s supported 11,195
headcount jobs across Wales. This included
9,160 Business Managers, Shift Runners andCrew employed directly in our 74 restaurants.
A further 845 (indirect) jobs were supported
by our expenditure with Welsh supply chain
businesses, whilst an additional 1,190 (induced)
jobs in the wider economy can be attributed
to workers spending their wages on consumer
goods and services.

DirectIndirectInducedContributing £369.5
million of economic
output
McDonald’s generated £369.5 million of
economic output (Gross Value Added) acrossWales during 2023. The products sold in our
restaurants accounted for £176.1 million. The
remaining balance is associated with the valueof our expenditure with local suppliers (£114.3
million) and the multiplier effect of workers
spending their wages in the Welsh economy(£79.1 million).

Supporting Welsh businesses
We spent almost £112.1 million with Welsh businesses in our
supply chain last year. A large proportion of this expenditure
was accounted for by Seda, who supply our restaurants withpaper packaging. Between 2018 and 2023, we invested £32.4
million in delivering new restaurants (or remodelling existingones) across Wales, creating further opportunities for Welsh
construction businesses and sub-contractors.

£112.1 million
spent with Welshbusinesses£32.4 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - Wales

49

Ralph Parker
With 12 restaurants across Cardiff, Bridgend and midWales, Ralph currently employs 1,500 people. He becamea franchisee in 2005, following 20 years working for
McDonald’s. Having joined as a Trainee Graduate, Ralph
progressed through a variety of roles within McDonald’s,
holding positions in Operations and Learning &Development.
This previous experience is reflected in his passion for
helping team members to develop and progress during theirtime with McDonald’s.

“Whether as a first job or a career
choice we can make a difference,
providing people with skills for life:
team work; empathy; and hospitality.”
Ralph shares our belief that our restaurants should be partof the communities they serve. His restaurants work closelywith The Wallich (a homelessness and rough sleeping charity
in Cardiff) and support local food banks through collections
and staff volunteers throughout the year.

Brongain Farm
Operated by three generations of the Pickstock family,
Brongain Farm occupies 360 hectares of grassland in
Llanfechain, Powys. The family-run farm rears AberdeenAngus and Hereford cattle which are used to produce thehamburgers sold in McDonald’s restaurants.
In recent years, the farm has become a hub of sustainable
best practice in agriculture, with McDonald’s and OSI Europe
supporting its efforts by providing access to the tools andresources needed to trial new innovations linked to animal
nutrition and soil health. Brongain Farm is aiming to achieve
net zero emissions by 2030, a decade ahead of the National
Farmer’s Union target of 2040, and has already madesignificant strides towards achieving this.

50

East Midlands

McDonald’s at 50 | National and regional profiles - East Midlands

East Midlands
We continue to expand and invest in our
restaurants across the East Midlands. In fact,
between 2018 to 2023, we spent over £40 million
building and renovating restaurants in the region.

16,625

headcount jobs

With 114 restaurants in the East Midlands, we are open forbusiness in 34 of the region’s local authorities. Our presence
is strongest in West Northamptonshire, where we have a
total of 12 restaurants. During 2023, our activities across thearea supported 16,625 jobs and contributed £435.5 million toeconomic output.

£435.5 million

contribution to economic output

3
BolsoverNorth East Derbyshire

1

Derbyshire Dales

1

Ashfield2

4

Chesterfield

4
4
Broxtowe

811South Derbyshire1

North West Leicestershire

3

Hinckley and Bosworth
Leicester3

2 Rushcliffe
1 Melton 4
4

Oadby and Wigston

2

Blaby

2

114 Restaurants across the East Midlands Region

Boston2 Newark and Sherwood
South Kesteven

2 South Holland

Charnwood

1 Rutland
1 Harborough

11
North
Northamptonshire

2
6

Lincoln2 North Kesteven

Mansfield

2 Gedling

1

Derby

Nottingham

4

1 West Lindsey

3

Amber Valley

2 East Lindsey

Bassetlaw

2 Erewash

12
West
Northamptonshire

EAST
MIDLANDS

51

52

McDonald’s at 50 | National and regional profiles - East Midlands

1,815£120.5m

845£200.6m

16,625£435.5m

Total HeadcountJobs

Total GVA

13,965
DirectIndirectInducedSupporting 16,625 jobs
In 2023, McDonald’s supported 16,625
headcount jobs across the East Midlands.
This included 13,965 Business Managers, Shift
Runners and Crew employed directly in our 114
restaurants. A further 845 (indirect) jobs were
supported by our expenditure with regional
supply chain businesses, whilst an additional
1,815 (induced) jobs in the wider economy canbe attributed to workers spending their wages
on consumer goods and services.

Supporting East Midlands
businesses
We spent more than £112.1 million with East Midlands
businesses in our supply chain last year. Food manufacturers
such as Moy Park and Noble Foods account for a large
share of our supply chain expenditure (excluding utilities
costs). Between 2018 and 2023, we invested £40.3 million indelivering new restaurants (or remodelling existing ones) in
the region. This will have created further opportunities forconstruction businesses and sub-contractors based in the
East Midlands.

£114.4m

DirectIndirectInducedContributing £435.5
million of economic
output
McDonald’s generated £435.5 million of
economic output (Gross Value Added) in the
East Midlands during 2023. The products soldin our restaurants accounted for £200.6 million.
The remaining balance is associated with thevalue of our expenditure with local suppliers(£114.4 million) and the multiplier effect ofworkers spending their wages in the regional
economy (£120.5 million).

£112.1 million

spent with East Midlands
businesses£40.3 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - East Midlands

Sarah McLean
Sarah operates 21 restaurants across the East and West
Midlands, employing 2,465 people. She became a franchisee
in 2002, having previously worked for McDonald’s as a
Regional Manager. Sarah has since grown her business by:purchasing existing restaurants from operators looking toretire; and buying company restaurants.
Many of the key people in operational and administrativeroles within Sarah’s company have been with her since thebeginning of her franchisee journey. One of Sarah’s favourite
things about being a franchisee is the fun of working with thislong-serving team.

53

54

East of England

McDonald’s at 50 | National and regional profiles - East of England

East of England
McDonald’s presence in the East of England isfelt right across the region. We spend more with
suppliers here than every other region or nation
across the UK, except for Yorkshire and Humber.

22,625

With 135 restaurants in the East of England, we are open forbusiness in 42 of the region’s local authorities. Our presence
is strongest in Peterborough, where we have a total of 8
restaurants. During 2023, our activities across the area
supported 22,625 jobs and contributed £819.9 million toeconomic output.

£819.9 million

headcount jobs

contribution to economic output

2

North Norfolk

EAST OFENGLAND

King’s Lynn and West Norfolk

Luton

4

4

Cambridge

2

South
Cambridgeshire

3

North
Hertfordshire

Welwyn Hatfield

3
4

4

Harlow

1 St Albans
3

Broadland

4

Norwich3South Norfolk

3Great Yarmouth

1 East Cambridgeshire

4

Dacorum

Hertsmere

6

4

Breckland

1

Fenland4

Huntingdonshire

Central Bedfordshire

4

8PeterboroughBedford4

EppingForest3

1 Mid Suffolk

West
Suffolk

Colchester

1 Uttlesford
1 East Hertfordshire
Braintree 1

Babergh

5

1

4

5

Ipswich3Tendring

4

2

WatfordThurrock

6

East Suffolk

6

Chelmsford

6

Basildon

1 Maldon3

135 Restaurants across the East of England Region

CastlePoint

3Southend-on-Sea

1 Rochford

55

56

McDonald’s at 50 | National and regional profiles - East of England

2,310£153.3m£320.9m

2,555

22,625£819.9m

Total HeadcountJobs

Total GVA

17,760

DirectIndirectInducedSupporting 22,625 jobs
In 2023, McDonald’s supported 22,625
headcount jobs across the East of England.
This included 17,760 Business Managers, Shift
Runners and Crew employed directly in our 135
restaurants. A further 2,555 (indirect) jobs were
supported by our expenditure with regional
supply chain businesses, whilst an additional
2,310 (induced) jobs in the wider economy canbe attributed to workers spending their wages
on consumer goods and services.

Supporting East of Englandbusinesses
We spent more than £338.9 million with East of Englandbusinesses in our supply chain last year. Food manufacturer
McCormick Foods and Seafast Cold Chain Logistics
accounted for a large share of our supply chain expenditure(excluding utilities costs). Between 2018 and 2023, weinvested £53.6 million in delivering new restaurants (orremodelling existing ones) in the East of England. This
will have created further opportunities for construction
businesses and sub-contractors based in the region.

£345.6m

DirectIndirectInducedContributing £819.9
million of economic
output
McDonald’s generated £819.9 million of
economic output (Gross Value Added) in the
East of England during 2023. The products soldin our restaurants accounted for £320.9 million.
The remaining balance is associated with thevalue of our expenditure with local suppliers(£345.6 million) and the multiplier effect ofworkers spending their wages in the regional
economy (£153.3 million).

£338.9 million
spent with East of Englandbusinesses£53.6 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - East of England

Carol Rogerson
Having built a career as Managing Director of a European
customer service business, Carol took the decision to
begin her journey as a McDonald’s franchisee in 2014 when
she acquired a restaurant in Great Yarmouth. In 2018 she
was offered the opportunity to sell her original two sites
and acquire seven restaurants in Suffolk. Since then, Carolhas continued to grow her business via a combination of
acquisitions and new restaurants. She currently operates 19
sites and employs 2,280 people, with a 20th site due to open
in summer 2024.

“The best thing about being a McDonald’s
franchisee is the opportunity it provides
to employ local people and watch their
McDonald’s career flourish.”

57

58

Greater London

McDonald’s at 50 | National and regional profiles - Greater London

59

Greater London
With our first restaurant opening in Woolwich in
1974, McDonald’s has proudly made a contribution
to London’s economy for half a century byproviding access to employment and creating
demand for businesses in our supply chain and theconstruction industry.

24,945

headcount jobs

£832.6 million

With 192 restaurants in London, we are open for businessin all 33 of the region’s local authorities. Our presence isstrongest in Westminster, where we have a total of 14
restaurants. During 2023, our activities across the area
supported 24,945 jobs and contributed £832.6 million toeconomic output.

contribution to economic output

6

3 Hackney

Islington

Tower
Hamlets

5of
3 CityLondon14
Westminster

8
BarnetHarrow

Haringey

3

Hillingdon

9EalingCamdenHammersmith andFulhamHounslow5

Kingston upon Thames

42

SuttonWandsworth

5

192 Restaurants across Greater London

Havering

9

8

5NewhamGreenwich

Kensington and
Chelsea3
5

Lewisham

6

6
Merton5

Redbridge

56Bexley897

5

3 Waltham
Forest4
LambethRichmond upon Thames

4Southwark

Brent

6

8

6

7

Enfield

Bromley

Croydon

GREATERLONDONBarking
andDagenham

60

McDonald’s at 50 | National and regional profiles - Greater London

2,795£185.5m

660

24,945£832.6m

Total HeadcountJobs

Total GVA

£89.4m£557.7m
21,490
DirectIndirectInducedSupporting 24,945 jobs
In 2023, McDonald’s supported 24,945
headcount jobs across London. This included
21,490 Business Managers, Shift Runners andCrew employed directly in our 192 restaurants.
A further 660 (indirect) jobs were supported
by our expenditure with regional supply chain
businesses, whilst an additional 2,795 (induced)
jobs in the wider economy can be attributed
to workers spending their wages on consumer
goods and services.

Supporting Greater London
businesses
We spent more than £87.6 million with London-based
businesses in our supply chain last year. Coca Colaaccounted for the largest share of our supply chain
expenditure. Between 2018 and 2023, we invested £81.9
million in delivering new restaurants (or remodelling
existing ones) in the region. This will have created further
opportunities for construction businesses and subcontractors based in London.

DirectIndirectInducedContributing £832.6
million of economic
output
McDonald’s generated £832.6 million of
economic output (Gross Value Added) in
London during 2023. The products sold in our
restaurants accounted for £557.7 million. The
remaining balance is associated with the valueof our expenditure with local suppliers (£89.4
million) and the multiplier effect of workers
spending their wages in the regional economy(£185.5 million).

£87.6 million

spent with London-based
businesses£81.9 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - Greater London

Shafali Shown-Keen
Shafali left her previous role, as head of Mergers &Acquisitions at a FTSE-listed engineering company, tobecome a franchisee because she wanted to build her own
business. She acquired her first restaurant in 2021, before
adding a further two the following year. Shafali currently
employs 300 people across her three sites.
With a passion for making a positive difference to the careersof her team members and peers, Shafali plays a leading rolein the Women’s Franchising Forum and is a board member of
our Women’s Network. Shafali is also actively involved in thecommunities served by her restaurants, collaborating with
Great Oak College and City University to provide mentoring
and work experience to children and young adults.

61

62

North
East

McDonald’s at 50 | National and regional profiles - North East

North East
At McDonald’s, we are proud of the opportunities
we provide to our people, to work and develop theirskills in our restaurants. Across the North East,
McDonald’s and our franchisees directly employ
over 7,500 people.

8,600

headcount jobs

£252.4 million

With 63 restaurants in the North East, we are open forbusiness in all 12 of the region’s local authorities. Ourpresence is strongest in County Durham, where we have a
total of 10 restaurants. During 2023, our activities across thearea supported 8,600 jobs and contributed £252.4 million toeconomic output.

NORTH
EAST

contribution to economic output

9
Northumberland

4

North Tyneside

7

Newcastle - upon - Tyne

3 South Tyneside
Gateshead5

8
Sunderland

10

3 Hartlepool

County Durham

4

Middlesbrough3
Darlington 2

63 Restaurants across the North East Region

5

Redcar & Cleveland

Stockton-on-Tees

63

64

McDonald’s at 50 | National and regional profiles - North East

980
75

£65.1m

8,600£252.4m£10.0mTotal HeadcountJobs

Total GVA

£177.3m

7,545

DirectIndirectInducedSupporting 8,600 jobs
In 2023, McDonald’s supported 8,600
headcount jobs across the North East. This
included 7,545 Business Managers, Shift
Runners and Crew employed directly in our 63
restaurants. A further 75 (indirect) jobs were
supported by our expenditure with regional
supply chain businesses, whilst an additional
980 (induced) jobs in the wider economy can be
attributed to workers spending their wages on
consumer goods and services.

Supporting North Eastbusinesses
We spent almost £9.8 million with North East businesses
in our supply chain last year. Food manufacturers suchas Nestlé and Country Style Foods account for a large
share of our supply chain expenditure (excluding utilities
costs). Between 2018 and 2023, we invested £32.8 million
in delivering new restaurants (or remodelling existingones) in the North East, creating further opportunities forconstruction businesses and sub-contractors based in theregion.

DirectIndirectInducedContributing £252.4
million of economic
output
McDonald’s generated £252.4 million of
economic output (Gross Value Added) in the
North East during 2023. The products sold in
our restaurants accounted for £177.3 million.
The remaining balance is associated with thevalue of our expenditure with local suppliers(£10.0 million) and the multiplier effect ofworkers spending their wages in the regional
economy (£65.1 million).

£9.8 million
spent with North Eastbusinesses£32.8 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - North East

Jonny Nassau
Having successfully operated franchises in a different
sector, Jonny acquired his first McDonald’s restaurant inAugust 2020. At 30 years of age, this made him the youngest
McDonald’s franchisee in the UK at the time. Jonny now
operates two McDonald’s restaurants, employing 315 people.
Jonny is passionate about supporting his employees
to achieve their career goals, recognising the value ofthe learning and development resources provided by
McDonald’s. He has also sought to supplement this by hiring
a business coach to focus specifically on the development of
his leadership team.

“I’m a big advocate of supporting every
employee’s development and the training
practices in place at McDonald’s work to
produce the very best talent.”

65

66

North WestMcDonald’s at 50 | National and regional profiles - North West

North WestWith more restaurants in the North West thananywhere outside London, McDonald’s impact in
the North West is demonstrated by the 25,100 jobs
we support across the region and the significant
supply chain spend we make here.

25,100

headcount jobs

£767.1 million

With 184 restaurants in the North West, we are open forbusiness in all 35 of the region’s local authorities. Ourpresence is strongest in Manchester, where we have a totalof 20 restaurants. During 2023, our activities across thearea supported 25,100 jobs and contributed £767.1 million toeconomic output.

contribution to economic output

184 Restaurants across the North West Region

3

Burnley

1 Hyndburn
5

NORTH WEST
6

PrestonSouth Ribble

2

Chorley2West Lancashire

2

10

3

Wigan

Sefton17
Liverpool

Lancaster2 Wyre 1 Ribble Valley
2 Pendle
Blackpool
1 Fylde5

7
Knowsley

Wirral5

SalfordWarrington

4
8

Bury

7

Bolton3

Rochdale

4

Oldham5

Tameside

Stockport

20
7

4

5

6

7

St. Helens

Blackburn with Darwen

2 Rossendale

Westmorlandand Furness

6

5

4

Cumberland

7

HaltonCheshire West
and Chester

Manchester

Cheshire
East

6

Trafford67

68

McDonald’s at 50 | National and regional profiles - North West2,790
£185.1m

860

25,100£767.1m

Total HeadcountJobs

Total GVA

£116.0m£465.9m
21,450
DirectIndirectInducedSupporting 25,100 jobs
In 2023, McDonald’s supported 25,100
headcount jobs across the North West. This
included 21,450 Business Managers, Shift
Runners and Crew employed directly in our 184
restaurants. A further 860 (indirect) jobs were
supported by our expenditure with regional
supply chain businesses, whilst an additional
2,790 (induced) jobs in the wider economy canbe attributed to workers spending their wages
on consumer goods and services.

Supporting North Westbusinesses
We spent more than £113.7 million with North Westbusinesses in our supply chain last year. Food manufacturers
such as McCormick Foods and CH Guenther Bakeries Ltd
account for a large share of our supply chain expenditure.
Between 2018 and 2023, we invested £78.3 million indelivering new restaurants (or remodelling existing ones)in the North West, creating further opportunities forconstruction businesses and sub-contractors in the region.

DirectIndirectInducedContributing £767.1
million of economic
output
McDonald’s generated £767.1 million of
economic output (Gross Value Added) in the
North West during 2023. The products sold in
our restaurants accounted for £465.9 million.
The remaining balance is associated with thevalue of our expenditure with local suppliers(£116.0 million) and the multiplier effect ofworkers spending their wages in the regional
economy (£185.1 million).

£113.7 million

spent with North Westbusinesses£78.3 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - North West

Jayne Aspin-Mayne
Jayne acquired her first restaurant in March 2020, with thesite closing just a week later as the UK entered a national
lockdown due to Covid-19. Despite this challenging start
to life as a franchisee, Jayne has since acquired a second
restaurant and employs 330 people.
With one restaurant located less than a mile from her home,
Jayne has worked hard to ensure that her business is firmly
embedded in the local communities that it serves. This has
included sponsoring local football teams and junior golf
teams, as well as supporting community events for Easterand May Day.

69

70

South East

McDonald’s at 50 | National and regional profiles - South East

South East
McDonald’s supports more jobs in the South
East than in any other region. As a result, we
make a significant contribution to the South East
economy, providing access to employment andcreating demand for businesses in our supply
chain and the construction industry.

26,675

With 175 restaurants in the South East, we are open forbusiness in 60 of the region’s local authorities. Our presence
is strongest in Milton Keynes, where we have a total of 9
restaurants. During 2023, our activities across the area
supported 26,675 jobs and contributed £801.4 million toeconomic output.

contribution to economic output

headcount jobs

£801.4 million

59West Oxfordshire

2

4

Reading

5

4

Oxfordshire

Southampton

53

2 Reigate and Banstead

2 Tandridge

2 Elmbridge

3 Tonbridge and Malling

3 Woking

2 Gravesham
4

1

Arun

2

1

5
2

2 Adur

Lewes

3

1
6

Worthing 1
HavantBrighton and HovePortsmouth

175 Restaurants across the South East Region

Maidstone
Tunbridge Wells
AshfordMid
Sussex13Rother

5

3

1

3

4

ThanetCanterbury

2 Dover3

Wealden

Folkestone andHythe

2 Hastings

2 Eastbourne

2 Chichester
GosportSwale

4

2 Guildford

4

CrawleyEast
2 Hampshire
Eastleigh Horsham 1

3

2

1

Hart

Dartford

1 Sevenoaks

2

Workingham

4Winchester

Fareham

1 SouthRushmoor

4

Test Valley

New Forest

West Berkshire

Bracknell Forest

Basingstoke and Deane

Buckinghamshire

3

4

1 Epsom and Ewell
2 Surrey Heath

8

1

OxfordVale of White Horse

3 Spelthorne

4

Medway6and2 Windsor
Maidenhead

Milton Keynes

CherwellSloughSOUTH EAST

71

72

McDonald’s at 50 | National and regional profiles - South East

2,890
£192.0m

1,540

26,675£801.4m

Total HeadcountJobs

Total GVA

22,240

DirectIndirect£401.2m

InducedSupporting 26,675 jobs
In 2023, McDonald’s supported 26,675
headcount jobs across the South East. This
included 22,240 Business Managers, Shift
Runners and Crew employed directly in our 175
restaurants. A further 1,540 (indirect) jobs were
supported by our expenditure with regional
supply chain businesses, whilst an additional
2,890 (induced) jobs in the wider economy canbe attributed to workers spending their wages
on consumer goods and services.

Supporting South Eastbusinesses
We spent more than £204.2 million with South Eastbusinesses in our supply chain last year. Food and drink
manufacturers such as Tropicana and CH Guenther Bakeries
Ltd account for a large share of our supply chain expenditure.
Between 2018 and 2023, we invested £71.7 million indelivering new restaurants (or remodelling existing ones) in
the region, creating further opportunities for construction
businesses and sub-contractors based in the South East.

£208.3m

DirectIndirectInducedContributing £801.4
million of economic
output
McDonald’s generated £801.4 million of
economic output (Gross Value Added) in theSouth East during 2023. The products sold in
our restaurants accounted for £401.2 million.
The remaining balance is associated with thevalue of our expenditure with local suppliers(£208.3 million) and the multiplier effect ofworkers spending their wages in the regional
economy (£192.0 million).

£204.2 million
spent with South Eastbusinesses£71.7 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - South East

Sarah Lloyd-Sharp
Sarah opened her first restaurant in 2017 and now runs 8
Drive-Thru sites, employing approximately 1,000 people.
With sites spread across three counties, Sarah relishes theopportunity to support so many different communities –including those in coastal towns, rural market towns andcities.
Sarah is passionate about supporting the communities that
her business serves and sponsors a number of local footballteams. Her restaurants regularly fundraise to support RMHC
and as a keen runner, she hopes to one day run the London
Marathone to raise money for RMHC Southampton.

73

74

South WestMcDonald’s at 50 | National and regional profiles - South WestSouth WestThe £394.6 million that McDonald’s generated in
the South West in 2023 is testament to the local
people that work in our restaurants across theregion.

14,090

headcount jobs

With 102 restaurants in the South West, we are open forbusiness in 22 of the region’s local authorities. Our presence
is strongest in Somerset, where we have a total of 17
restaurants. During 2023, our activities across the area
supported 14,090 jobs and contributed £394.6 million toeconomic output.

£394.6 million

contribution to economic output

8
BristolSouth
Gloucestershire Cheltenham

2

Stroud2

6

Gloucester

4

6

17
Somerset

Bath and North East
Somerset1

11

6

Wiltshire

9

North Devon

2

Mid Devon

2

Exeter2

Teignbridge

6

4

North Somerset

Torridge2

Swindon2

1 East Devon
Dorset3

TorbayPlymouthCornwall9
Cotswold

102 Restaurants across the South West Region

Bournemouth,
Christchurch
and Poole

5

SOUTH WEST

75

76

McDonald’s at 50 | National and regional profiles - South West1,600
£106.2m

185

14,090£394.6m

Total HeadcountJobs

Total GVA

£25.1m£263.3m
12,305

DirectIndirectInducedSupporting 14,090 jobs
In 2023, McDonald’s supported 14,090
headcount jobs across the South West. This
included 12,305 Business Managers, Shift
Runners and Crew employed directly in our 102
restaurants. A further 185 (indirect) jobs were
supported by our expenditure with regional
supply chain businesses, whilst an additional
1,600 (induced) jobs in the wider economy canbe attributed to workers spending their wages
on consumer goods and services.

Supporting South Westbusinesses
We spent more than £24.6 million with South Westbusinesses in our supply chain last year. A large proportionof this expenditure (excluding utilities) was accounted forby Schreiber Foods, who provide our restaurants with dairy
products and Welton, Bibby & Baron, who supply us withcarry out bags. Between 2018 and 2023, we invested £45.0
million in delivering new restaurants (or remodelling existingones) in the South West, creating further opportunities forconstruction businesses and sub-contractors based in theregion.

DirectIndirectInducedContributing £394.6
million of economic
output
McDonald’s generated £394.6 million of
economic output (Gross Value Added) in theSouth West during 2023. The products sold in
our restaurants accounted for £263.3 million.
The remaining balance is associated with thevalue of our expenditure with local suppliers(£25.1 million) and the multiplier effect ofworkers spending their wages in the regional
economy (£106.2 million).

£24.6 million
spent with South Westbusinesses£45.0 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - South WestDavid Shawyer
David operates nine restaurants across the South West,
employing 1,100 people in total. His journey as a franchiseebegan in 2013 with McDonald’s Exeter High Street and his
group has continued to grow through a combination of new
openings and acquisitions from retiring franchisees.
Prior to becoming a franchisee, David spent 20 years
working in the food industry in a variety of roles including
sales and marketing and operations. He is now able toshare this experience with his restaurant staff - as well asother franchisees - through his role on McDonald’s regional
Finance Committee.
The restaurants operated by David support a number ofgood causes locally. This includes collaborating with CEDA
to raise funds, offer VIP restaurant visits and deliver otheractivities locally. Based in Exeter, CEDA provides high quality,
person-centred support for disabled people across Southand Mid Devon.

77

78

West Midlands

McDonald’s at 50 | National and regional profiles - West Midlands

West Midlands
McDonald’s has a proud history across the West
Midlands and continues to invest in and grow ourrestaurant estate there. We spent over £70 million
building new restaurants and refurbishing existingones in the region between 2018 and 2023.

19,310

headcount jobs

£811.7 million

With 135 restaurants in the West Midlands, we are open forbusiness in 29 of the region’s local authorities. Our presence
is strongest in Birmingham, where we have a total of 24
restaurants. During 2023, our activities across the area
supported 19,310 jobs and contributed £811.7 million toeconomic output.

Newcastle-under-Lyme

contribution to economic output

2
1 Staffordshire Moorlands

8

4

Stoke-on-Trent

Telford and Wrekin
Shropshire

Wolverhampton

Sandwell5

East Staffordshire3

Lichfield

2 Tamworth

1

1 North Warwickshire

7

7

7

9

24
Birmingham

5

Cannock Chase

3 Nuneaton and Bedworth
Wyre Forest

Solihull2

RedditchWalsall

45South Staffordshire

Stafford

Malvern Hills

Herefordshire

3

3

2

Dudley4

3 Rugby4

Warwick

3 Stratford-on-Avon

3 Worcester

2 Wychavon

WEST MIDLANDS
135 Restaurants across the West Midlands Region

8
Coventry79

80

McDonald’s at 50 | National and regional profiles - West Midlands

1,960£130.0m

2,285

19,310£811.7m

Total HeadcountJobs£373.0m

Total GVA

£308.6m
15,065

DirectIndirectInducedSupporting 19,310 jobs
In 2023, McDonald’s supported 19,310
headcount jobs across the West Midlands.
This included 15,065 Business Managers, Shift
Runners and Crew employed directly in our 135
restaurants. A further 2,285 (indirect) jobs were
supported by our expenditure with regional
supply chain businesses, whilst an additional
1,960 (induced) jobs in the wider economy canbe attributed to workers spending their wages
on consumer goods and services.

Supporting West Midlands
businesses
We spent more than £302.6 million with West Midlands
businesses in our supply chain last year. A large proportionof this was accounted for by Sun Valley Foods. Between
2018 and 2023, we invested £70.3 million in delivering newrestaurants (or remodelling existing ones) in the West
Midlands, creating further opportunities for construction
businesses and sub-contractors based in the region.

DirectIndirectInducedContributing £811.7
million of economic
output
McDonald’s generated £811.7 million of
economic output (Gross Value Added) in theWest Midlands during 2023. The products soldin our restaurants accounted for £373.0 million.
The remaining balance is associated with thevalue of our expenditure with local suppliers(£308.6 million) and the multiplier effect ofworkers spending their wages in the regional
economy (£130.0 million).

£302.6 million

spent with West Midlands
businesses£70.3 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - West Midlands

Nikki Remmer
Joining McDonald’s more than two decades ago as a
16-year-old, part-time Crew Member, Nikki had progressed
to managing a restaurant at the age of 21 before going on
to hold a variety of national and regional positions in thebusiness. In 2023, she realised her ambition of becoming afranchisee when she acquired two Drive-Thru restaurants in
Birmingham.

“People are my passion and helping myteam to develop and be the best versionof themselves is my aim. Someone once
gave me an opportunity; a local girlfrom a council estate who worked hard
and wanted to better themself. I want
to give that to my team and to the local
community.”

81

82

Yorkshire andHumberMcDonald’s at 50 | National and regional profiles - Yorkshire and Humber

Yorkshire and Humber
The £557 million that we spent with suppliers from
Yorkshire and Humber in 2023 is the highest of
any region or nation across the UK. We are very
proud of the economic impact we make here,
especially the 11,915 people that McDonald’s andour franchisees directly employ in restaurants
across the region.

17,670

headcount jobs

£974.2 million

contribution to economic output

With 107 restaurants across Yorkshire and Humber, we areopen for business in all 15 of the region’s local authorities.
Our presence is strongest in Leeds, where we have a totalof 18 restaurants. During 2023, our activities across the area
supported 17,670 jobs and contributed £974.2 million toeconomic output.

YORKSHIRE AND
HUMBER
18
Leeds

12
North Yorkshire

5

York

9

5

Bradford

Calderdale

7

4

Kirklees

East Riding of Yorkshire

5

5

6
Barnsley4

Kingston upon Hull

Wakefield
North Lincolnshire2
6

North East Lincolnshire

Rotherham

10
Sheffield

107 Restaurants across the Yorkshire and Humber Region

9

Doncaster83

84

McDonald’s at 50 | National and regional profiles - Yorkshire and Humber

1,550£102.8m£303.1m

4,205

17,670£974.2m

Total HeadcountJobs

Total GVA

11,915

DirectIndirectInducedSupporting 17,670 jobs
In 2023, McDonald’s supported 17,670
headcount jobs across Yorkshire and Humber.
This included 11,915 Business Managers, Shift
Runners and Crew employed directly in our 107
restaurants. A further 4,205 (indirect) jobs were
supported by our expenditure with regional
supply chain businesses, whilst an additional
1,550 (induced) jobs in the wider economy canbe attributed to workers spending their wages
on consumer goods and services.

Supporting Yorkshire andHumber businesses
We spent almost £557.2 million with Yorkshire and Humber
businesses in our supply chain last year. A large proportionof this expenditure was accounted for by McCain Foods(suppliers of our famous French Fries) and OSI Europe, whoprovide red meat products for our restaurants. Between
2018 and 2023, we invested £48.1 million in delivering newrestaurants (or remodelling existing ones) in the region,
creating further opportunities for construction businesses
and sub-contractors based in Yorkshire and Humber.

£568.2m

DirectIndirectInducedContributing £974.2
million of economic
output
McDonald’s generated £974.2 million of
economic output (Gross Value Added) in
Yorkshire and Humber during 2023. The
products sold in our restaurants accountedfor £303.1 million. The remaining balance isassociated with the value of our expenditurewith local suppliers (£568.2 million) and themultiplier effect of workers spending theirwages in the regional economy (£102.8 million).

£557.2 million
spent with Yorkshire andHumber businesses£48.1 million

spent expanding/improving
our restaurant portfolio

McDonald’s at 50 | National and regional profiles - Yorkshire and Humber

85

Pritpal Singh
2023 saw Pritpal celebrate his 40th year with
McDonald’s, having joined in 1983 as a TraineeManager. This includes almost 30 years as afranchisee, which has seen him grow his businessfrom a single restaurant in Halifax to 15 restaurants
and 1,350 employees - with a new opening
scheduled for August 2024.
Pritpal understands that McDonald’s is apeople focused business - from our staff to ourcustomers - and he takes great joy in seeing teammembers join as young people and grow into
senior, salaried positions. As an active supporterof the communities he has invested in, Pritpal has
been delighted to offer his support (and that of
his team) to Business Improvement Districts in
Huddersfield, Halifax, Leeds and Skipton.

Tom Jamison
Tom runs a single restaurant in Leeds, employing 120 people.
His franchisee journey began in May 2023, following 10 yearsof service in the British Army. Most of the team in Tom’s
restaurant live in the immediate surrounding area and hehas particularly enjoyed being able to use McDonald’s scale
to have a positive impact on the local community during his
first year as a franchisee.
Working in partnership with The Leeds United Foundationand drawing upon funding from McDonald’s, Tom’s
restaurant is helping to deliver free grassroots footballcoaching for children in Beeston, Leeds. Sessions run every
weekend, facilitated by Leeds United coaches, in an areawith limited alternative facilities for children.

“I’m really enjoying being a franchisee andam grateful to be part of such a special
brand.”

Analysis and design by Lichfields (July 2024)