2024
See tomorrow’s trends, today.
482 million people use Pinterest to plan what’s next in their lives; theirnext home, their next meal, their next trip. This gives Pinterest uniqueinsight into the future—what’s going to be really big, really soon. 

Pinterest Predicts is a not-yet-trending report that shares emerging
trends for the coming year. It’s your guide to what people will browse, try
and buy next. Before you see it everywhere, see it here.

482 million people use Pinterest every month: Pinterest, global analysis, Q3 2023

Beauty

Celebrations

EBlue Beauty

Groovy Nuptials

J zz R

Aquamarine make-up is back andbolder than ever. In 2024, Gen Z andMillennials will find new ways toincorporate this 60s staple into theirmodern beauty routines.

7

Blue eyeshadow aesthetic +65%

Fun blue nails +260%

Light blue prom make-up +70%

Aqua make-up look +100%

Blue quince make-up +85%

Groovy wedding +170%

70s bride +50%

Retro wedding theme +80%

Groovy hen party outfit +110%

Retro hen party décor +35%

0s-inspired weddings will make aserious comeback this year. From disco
décor to hippy hen-dos, Boomers andMillennials are behind this retro-inspired
return to the dance floor.

ntertainmentaevival

his year, Millennials and Gen Z  will trade in their electronic beats  for something far more retro:  vintage jazz. Jazz-inspired outfits,  
dimly lit venues and lo-fi looks are  
all on the rise.
Ta aesthetic clothing +180%

Jazz bar outfit +75%

Jazz funk +75%

Piano jazz +105%

Jazz club outfit +65%
J zz

Head to Glow
Bodycare will have a major moment in
2024. Boomers and Gen Z will double
down on luxury lotions and in-home  
spa experiences.
Sunscreen +75%

Body moisturiser aesthetic +245%

Spa aesthetic +60%

Body skincare routine +1,025%

Bodycare +845%

Make It Big
Beauty and baubles will get bigger,bolder and bouncier in 2024. Millennials
and Gen Z will opt for styles that match
their ‘fluffy hair’ aesthetic and sculptural
jewellery.
Chunky hoops +45%

Big braids hairstyles +30%

Wavy perm men +50%

Sculptural jewellery +75%

Big bun +230%

ource: Pinterest internal data, English language search data, global, analysis period September 2021 to August 2023.
lease note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious
beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.
SP

pinterestpredicts.com

Fashion

Food and drink

Financial services

Bow Stacking

Melty Mashups

Cute Coins

Millennials and Gen Z will adorn  their outfits, shoes, hair and  
jewellery with this oh-so-delicate detail.
Bow large or bow small,  next year brings bows for all.

In 2024, two ooey-gooey, treat-yourself
favourites will make mouth-watering
mashups such as ‘burger quesadillas’and ‘pizza pies’. Gen X and Boomers will
feast on this all-new food fusion.

This year, Gen Z and Millennials will taketheir money and make it a lil’ cuter.
Credit cards will get a makeover. Piggybanks will be customised. And oh, yeah.
Stickers. On everything.

Bow outfit +190%

Bow necklace +180%

Bow aesthetic +55%

Bow crochet +80%

Heels with bows +40%

Pizza pie +55%

Gummy kebabs +170%

Carbonara ramen +165%

Cheeseburger tacos +255%

Burger quesadilla +80%

Credit card stickers +140%

Ceramic piggy bank +95%

Teddy bank +75%

Piggy bank design +55%

Aesthetic piggy bank +35%

Eclectic Grandpa

Tropic Like It’s Hot

In 2024, Gen Z and Boomers will
embrace ‘grandpa core’ and bringeccentric and expressive elements forthe ages to their wardrobes. Think retro
streetwear, chic cardigans andcustomised clothing.

In 2024, your favourite foods, homedécor trends and fashion finds will get
the tropical treatment. Boomers andGen Z are driving this escapist
aesthetic complete with hibiscus prints
and tasty mocktails.

Customised denim jacket +355%

Eclectic clothing style +130%

Grandpa core +65%

Retro streetwear +55%

Grandad style +60%

Pineapple mocktails +70%

Crushed pineapple upside-down

cake +50%

Coconut aesthetic +35%

Hawaiian traybake chicken +35%

Tropical chic décor +110%

pinterestpredicts.com

Source: Pinterest internal data, English language search data, global, analysis period September 2021 to August 2023.
Please note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious
beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.

Hobbies and interests

Making a Racket

Give a Scrap

Aquatecture

A little birdie told us that in 2024, Gen Z
and Millennials will be smitten withbadminton. Searches for everythingfrom ‘badminton outfit’ to ‘playing
badminton aesthetic’ will be big in theyear ahead.

Upcycling will be in for 2024. Boomers
and Gen X will transform basic tees tounique-to-me fits with whatever snipsand shreds they can find.

This year, Gen X and Millennials will  
commit to ‘small aquarium designs’ andover-the-top ‘turtle terrariums’. Aquaticarchitecture will be the hot  
new way to style a home.

Badminton racquet +80%

Badminton bag +105%

Badminton shoes +50%

Badminton outfit +80%

Playing badminton aesthetic +45%

Be Jelly
From home décor to couture to beauty

ideas, a whole mood will bubble up in
2024, inspired by your favourite
invertebrate: jellyfish. Gen Z andMillennials are driving this squishy
aesthetic.
Jellyfish haircut +615%

Jellyfish hat +220%

Jellyfish umbrella +195%

Blue jellyfish +155%

Jellyfish lamp +95%

Small scrap wood projects DIY +1,220%Starter leftover recipes +165%

Craft work with waste material +140%

Zero-waste sewing patterns +80%

Scrap quilts patterns leftover fabric+80%

Small aquarium design +245%

Fish tank themes ideas +410%

Turtle terrarium ideas +135%

Planted fish bowl +95%

Bioactive vivarium +85%

Knockout Workouts
The ultimate 2024 stress reliever:punching the air. This year, Millennials
and Gen Z will go all-in on combat
sports such as karate, kickboxing andjiujitsu as their daily dose of ‘me’ time.
Karate kumite +190%

Kickboxing aesthetic +265%

Mixed martial arts training +200%

Shadow boxing workout +60%

Jiu-jitsu +30%

Source: Pinterest internal data, English language search data, global, analysis period September 2021 to August 2023.

Please note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious

pinterestpredicts.com

beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.

ParentingHome
KitschensCafécore

Inchstones

This year, Gen X and Boomers willspruce up their cooking areas withthrifted finds, vintage appliances andjarring pops of paint. No minimalist
aesthetic is safe.

This year, at-home coffee stations  will become the new way to espresso
yourself. Boomers and Gen X will drive
searches for everything from ‘café
chalkboard’ aesthetic to ‘coffee  station décor’.

In 2024, teeny triumphs will make theheart grow fonder, as parents sprinkle
party vibes on their kids’ not-so-grand
moments. Baby’s first tooth? Here’s  a cupcake.

Eclectic kitchen décor +50%

Kitschy kitchen +75%

Green kitchen paint +55%

Eccentric kitchen +160%

Retro pink kitchens +40%

Coffee bar styling +1,125%

Chalk sign ideas +100%

Café chalkboard +50%

Coffee station décor +145%

Kafe aesthetic +820%

Western Gothic
Meet Western goth: your soon-to-bedécor obsession that will mix vintage
Americana chic with deep, moody  hues. Expect to see Gen Z andBoomers DIY in style with dark fringes
and even darker paints.
Western bedding ideas +310%

Vintage americana +145%

Country room ideas +125%

Western mirror +125%

Western gothic +145%

pinterestpredicts.com

End of year school party ideas +90%

Monthly milestone ideas +90%

Baby naming ceremony +35%

Potty training rewards ideas +100%

My first tooth party +40%

Hot Metals
Silver tones and bold chrome areresonating right now. Metallics will maketheir way into the mainstream in 2024
as Gen Z and Millennials trade in theirtrusty neutrals for something a bit more
hardcore.
Nail art metallic +295%

Aluminium furniture +45%

Silver necklaces layered +50%

Aluminium door design +70%

Metal corset +35%

Source: Pinterest internal data, English language search data, global, analysis period September 2021 to August 2023.
Please note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious
beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.

TravelWell-being

Rest Stops

Big TalkThis year, people will plan trips that take2024 will be all about forging  

it extra slow—and help them to catch up

deeper connections. Gen Z andon some solid shuteye. Gen Z andMillennials will drive this trend,Millennials will retreat to laid-backsearching for new conversation

locales that offer the opposite of  starters and intimate questions to helpa jam-packed itinerary.

couples reconnect.

Staycation hotel +70%

Questions for couples to reconnect

Solo travelling +145%+480%

Slow life +60%

Hot seat questions +825%

Digital detox challenge +80%

Deep conversation starters +185%

ASMR sleep +165%

Emotional intimacy +40%

Deep questions to ask friends +85%

Dirt Flirts
Boomers and Gen X will load  up their 4x4s and head for themountains—or at least look like they are.
In 2024, off-roading can be an aesthetic
or a lifestyle.

Overland gear +110%

Off-road camping +90%

Off-road wheels +70%

Off-road car +40%

Adventure car +80%

Source: Pinterest internal data, English language search data, global, analysis period September 2021 to August 2023.
Please note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious
pinterestpredicts.com

beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.