FOR IMMEDIATE RELEASE‘MIGHTY MO’ SAYS HUAN YING (歡迎 WELCOME) TO CHINESE VISITORSNew Specialized Communication Tools Introduced for Chinese-Language Speaking Guests
Pearl Harbor, HI – (September 19, 2013) – The USS Missouri Memorial Association announces theintroduction of three new specialized communication tools for use by Chinese-speaking visitors.
Chinese visitors to the Battleship Missouri Memorial nearly tripled from 2011 to 2012, and that the upward
trend is continuing in 2013 fueled by the increased numbers of visitors and direct flights coming fromcities in China and Taiwan.
“With China being one of our fastest-growing tourism markets, we wanted to offer Chinese-speaking
visitors easily access to information about the USS Missouri and its history, and more importantly, provide
them with the tools to communicate with us,” said Michael A. Carr, President and COO of the Battleship
Missouri Memorial. “Our objective is to bridge the language barrier as much as possible to enhance thevisitor experience offered by the Battleship Missouri Memorial.”
Working with travel agents and special event coordinators, the Missouri’s Chinese Programs department
developed the following three social and new media outlets to help Chinese speaking visitors learn about
all that the Mighty Mo has to offer.
•A Chinese-language informational website enables guests to learn about specials and makereservations online at www.missouri63-chinese.org.

•A Chinese-language Facebook page allows guests to engage and interact online with otherguests to the Battleship Missouri Memorial and share their experiences. Guests can read visitors’
experiences and also learn historical information about the USS Missouri by scrolling through thepage’s newsfeed at https://www.facebook.com/USSMissouriMemorial.

•The Mighty Mo is offering guests a microblogging experience though a Chinese weibo service.
Program directors aboard the ship can easily reach out to a sizeable Chinese-language base byposting short clips of information and images. Guests of the battleship can easily interact throughthis microblogging channel by visiting http://e.weibo.com/missouri63.

The most famous battleship in American history, the ‘Mighty Mo’ is also significant in China’s history, as
General Hsu Yung-Chang signed the Instrument of Surrender on behalf of China on board the USS
Missouri on September 2, 1945, bringing an end to World War II. The signing made China the third
country to officially acknowledge the end of the war.
In 2012, Universal Pictures’ sci-fi war movie Battleship, which was filmed on board the USS Missouri,
debuted worldwide and topped box offices in China. Since then, Chinese visitors have been anxious to
see the ship in person and visit the site where the thriller was filmed.

Hours/Rates
The Battleship Missouri Memorial is open daily from 8:00 a.m. to 4:00 p.m. (8:00 a.m. to 5:00 p.m. during
summer months). General admission, which includes choice of an optional tour, is $22 per adult and $11per child (4-12). Military, kama‘aina (local resident) and school group pricing is available. For information
or reservations, call (toll-free) 1-877-644-4896 or visit USSMissouri.org.
The Battleship Missouri Memorial, located a mere ship’s length from the USS Arizona Memorial,
completes a historical visitor experience that begins with the “day of infamy” and the sinking of the USS
Arizona in Pearl Harbor and ends with Imperial Japan’s unconditional surrender aboard the USS Missouriin Tokyo Bay.
Following an astounding career that spans five decades and three wars, from World War II to the Korean
conflict to the Liberation of Kuwait, the “Mighty Mo” was decommissioned and donated to the USS
Missouri Memorial Association, Inc., a 501(c)(3) non-profit organization, which operates the battleship asa historic attraction and memorial.
The Association oversees her care and preservation with the support of visitors, memberships, grants
and the generosity of donors.
###Media Contact:
Jaclyn Hawse(808) 455-1600 ext. 246
JaclynH@ussmissouri.org
ShuFen Chang, Head of Chinese Programs
Battleship Missouri Memorial
808-455-1600 ext. 228
ShuFenC@ussmissouri.org