EV・PHV
Town Symposium
in Okinawa
Okinawa Initiatives

Challenges for Okinawa① High dependency on motor vehicles:
Approx. 86% of the modal share is private
motor vehicles (compared to approx. 66%
nationwide).
② Largest source of greenhouse gas
emissions is transportation (29%), of which
motor vehicles account for over 40%.
③ Urgent need for measures to fight global
warming caused by motor vehicle use

Okinawa’s Characteristics① Island = Short transportation distancesuitable for EV and PHV use② Okinawa Island is long and narrow= Charging point infrastructure can be
developed effectively along major highways③ Frequent traffic congestion
Travel speed during peak commuting hours
in Naha City is slower than in central Tokyo,and worst in the nation.

Okinawa’s Initiatives(Creating Initial Demand)① Promote Park & Monorail Ride with EV
rental car sharing in Naha City (a modelproject)②Introduce EV buses to promote modal shift
from private cars to public transportation③ Promote EV awareness through test drive
events④Introduce EV at tourist facilities to promoteecology in tourism; Support introduction ofEV rental cars

Okinawa Park & Monorail Ride Car
Sharing (Model Project)
Concept of the Low Emission Vehicle (LEV) Car Sharing Promotion Program

Residents

Okinawa Prefectural Government (OPG)●Promote car sharing to reduce cars entering theurban center and to reduce CO2 emissions.
→Call upon residents to adopt car sharing for earlyattainment of program goals.
●New hiring and user questionnaire surveys for
program implementation (sharing the initial costburden required for commercialization; promotingemployment)（People living near the first and last monorail stops）●Reduce CO2 emissions fromthe transportation sector by reducingprivate vehicle use for commuting andswitching to public transportation●Use of LEVs (EVs) will promotea higher environmental awarenessBecomes a well-establishedamong their users.
business at program
completion

Car RentalCompanies●Implement the LEV car sharing program●New business creates new employment→Car sharing becomes well established,
expanding business
Car Sharing【Going to Work】●Drive a rental car to the station（ ★）●Take the shuttle bus to Naha Airport (Akamine Station)●Take the Yui-Rail to your place of work in Naha

【Going Home】●Take the Yui-Rail to Naha Airport (Akamine Station)●Take the shuttle bus to the station（ ★）●Drive home on a rental carImageConcept of the LEV Car Sharing
Promotion Program (JFY2011) (2)Orix staff will take you to the Naha
Kuko monorail station
In the morning: Drive to the Orix
Rent-a-Car Corporate/Prime Member
Counter in Akamine, Naha City

Rental cars madeavailable to tourists
between 9:00~18:00

Eco-Commuting

Drive home

Take the monorail for a smoothand easy commute!

Orix staff will come pick you up
at the monorail station

Introduce EV buses to promote modal shift
to public transportation(EV bus development and test operation）○ Promote global warming countermeasures in the transportation sector:- Large-scale introduction of EV buses that do not emit global warming gases- Increasing bus-users○Foster industries in Okinawa that meet the needs of the next-generation vehicles,
such as EV alterations.

JFY2011

JFY2012Trial production of
one EV bus(in cooperation withan experienced firm)

EV busmanufactured by alocal firm (for a totalof 2)

JFY2013× 1 bus
Foster & match local
businesses (promoteenvironmentalbusinesses)

×2 buses

Test operation of the busmanufactured in JFY2011
on select routes

Incorporate two EVbuses with focus on
timely operation※ In cooperation with Naha City
councils, etc.

【Concept】【Concept】●Shuri●Bus Terminal

JFY2014 - 2018

●Field Office×2 buses
Currently
coordinating withparties to continue
test operation of thetwo EV buses

Questionnaire Survey at the EV Bus Demonstration Operation Symposium (March 2012)
・Do you want to ride the EV bus when it goes into service?

・Impacts to Tourism

Improves image
No change
Prioritize railway
developmentYes

No

Rode EV before

Yes

NoOtherNoresponse

No EV experienceAbout half of the symposium participants had driven an EV before,indicating high EV familiarity among the general public. Regardlessof any past experience driving the EV, many respondents wanted toride the EV bus when it came on service.

EV bus can be expected to enhance the image of a tourist destination;
however some responded that development of railways such as LRT andBRT should be given greater emphasis.
・What expectations do you have of EV attracting related firms to Okinawa?

・Benefits of Introducing EV Buses

Reduces air pollution

High expectation

Reduces noise

Some expectation

No change

Don’t knowProfitability

No expectation

OtherWhile expectations are high for environmental and noise mitigation;
many expressed concerns over profitability.

OtherPeople have high expectations for EV as new industry

Questionnaire Survey During Demonstration Operation (1)Daily
Company employee

4~5 days/week

Government
employee
Self-employedMale

2~3 days/week
1~2 days/week

StudentFemale

1~2 days/monthHousewife

1~2 days/6 months

Unemployed

1~2 days/year

OtherGender

Occupation

Almost none

Use of Regular Bus Service

Respondent Profile

Commuting to work/school
Shopping; carrying large items
Inclement weather
Unable to drive due to drinking
OtherNo response

・No driving license 1・No parking lot; long-hour parking is expensive 2・Going to Naha 1・To attend lessons or classes 1・To exercise in Naha 1
・As a hobby 1・Sightseeing 2
・Multiple responses accepted※Multiple responses accepted

Main Purposes for Using the Regular Service Buses

Questionnaire Survey During Demonstration Operation (2)Very goodGoodSame as regular bus service
Poor
Very poor
No response・Includes 8 persons (17.1%) who did notrespond because they did not notice thequestionnaire on the reverse side

Smooth acceleration/deceleration
Vehicle vibrating/shaking while running
Quiet inside the vehicle
Comfortable seats

・Particularlyin the back

Very goodGoodSame as regular bus service

Monitor displays
Wrapping design
Reduced CO2 emission
No emission of pollutants (NOX, SOX)
Nickname (Gaju-go)

Poor
Very poor
No response

Promote EV Awareness through Test Drive Events
Event to experience and understand EV, PHV, HV and clean diesel vehicles

Eco Cars Available for Test Drive
A diverse lineup of eco cars!

Okinawa Eco Car Fair
To Protect Okinawa’s Environment

Free Admission(Registration Required)

Dates

September 22 (Sat) and 23 (Sun), 10:00~17:00

SponsorAuto Aftermarket Okinawa Executive Committee

Venue

Okinawa Convention Center

Supported by

Okinawa Prefectural Government (pending)Come experience the many types of eco-cars at a test-drive event at the
Okinawa Convention Center!

FIT Hybrid

Hybrid vehicle offering both convenience and high environmental
performance.
Courtesy of Okinawa Honda Corporation

Freed Spike Hybrid
Versatile, multipurpose space now available in a hybrid car. Enjoy
active life.
Courtesy of Okinawa Honda Corporation

New Wagon R
A new generation eco car equipped with “ene-charge,” a unique
technology to regenerate deceleration energy, and “new idling stopsystem”.

Courtesy of Suzuki Jihan Okinawa Corporation Inc.

Smart fortwo electric drive
A new generation mobility vehicle achieving harmony amongpeople, cars and the natural environment, with quiet accelerationand over 140 km of continuous driving (NEDC).

Courtesy of Yanase & Co., Ltd.

E350 Blue TEC Station Wagon Avant-GardeA diesel engine station wagon equipped with the state-of-the-art
direct injection system and highly efficient turbo charger to achieve
superior environmental conformance combined with exceptional
performance.
Courtesy of Yanase & Co., Ltd.

Nissan Leaf
EV operates on 100% electricity and zero gasoline, and gives off
no CO2 emission.
Courtesy of Ryukyu Nissan Corporation

i-MiEV (Electric Vehicle)
EV operates on 100% electricity and zero gasoline, and gives off
no CO2 emission.

Courtesy of Ryukyu mitsubishi-motors Corporation

Minicab MiEV (Electric Vehicle)
EV with spacious luggage space.

Courtesy of Ryukyu mitsubishi-motors Corporation

Increasing Charging Points
Source: Nippon Rent-A-Car(As of May 2012)

In Okinawa Prefecture, there are 102 rechargeable locations, 90
standard charging points and 37 fast charging points (as of end ofMarch 2013)

Use of EV in Tourist Facilities(Okinawa Peace Prayer Park)

Subsidizing the Introduction of EV Rental Cars

Inaugural ceremony on February 1, 2015

Vision Map (1) Route Development-1
Kume Is.

Ishigaki Is.

①Route Development(64 locations)

Miyako Is.
Okinawa Is.

・ Charging points will be installed atroad stations and along the national
highways and major local roads per
traffic volume (in about 10 ~30 kmintervals)
・ Most in-transit charge points arefast charging points (Road stations
are also considered destination
charge spots and thus offer both fastand standard charging)

Road Stations
National Highways
Major Local Roads

Vision Map (2) Regional Development
Municipality
Naha City

Ginowan City
Ishigaki City
Urasoe City
Nago City
Itoman City
Okinawa City
Tomigusuku City
Uruma City
Miyakojima City
Nanjo City
Kunigami Village
Ogimi Village
Higashi Village
Nakijin Village
Motobu Town
Onna Village
Ginoza Village
Kin Town
Ie Village
Yomitan Village

Number ofCharging Points

54124644356104333443334

Municipality
Kadena Town

Chatan Town
Kitanakagusuku Village

Nakagusuku Village
Nishihara Town
Yonabaru Town
Haebaru Town
Tokashiki Village
Zamami Village
Aguni Village
Tonaki Village
Minami Daito Village

Kita Daito Village
Iheya Village
Izena Village
Kumejima Town
Yaese Town
Tarama Town
Taketomi Town
Yonaguni Town
Total

Number ofCharging Points

33343333333333343373
163②Regional Development(163 spots)

・ Charging points will be
installed per METI’s Charging
Point Infrastructure Development
Model Plan based on the area,
population and number ofbusinesses of each municipality(installed as requested by eachmunicipality, even if the request
exceeds standard calculations)・ Standard and fast charging
points will be installed to meetthe needs of destination charging
points and emergency charging
pointsThank you.