Privacy Practices for Our Sizmek Websites (e.g., www.sizmek.com)
Sizmek by Amazon (“Sizmek”, “we” and “us”) firmly believes in the importance of online privacy. We
do not collect information that enables us to determine your actual identity before, during or after
your visit to this corporate website (sizmek.com) or our regional sites accessible from this website(the “Sizmek Websites”), other than information that you voluntarily supply to us (e.g. by submitting
information through the “Contact Us” form). We may, however, automatically receive and store
certain other information, such as your IP address and browser type, when your device accesses oursite, and we also use cookies on Sizmek Websites for purposes such as counting website visits andrecording unique or repeat visitors. In some areas of the world, information such as IP addresses,
cookie identifiers and device identifiers may be considered to be personal information (sometimes
referred to as personal data) that is protected under applicable laws. Where this is the case, we
comply with applicable laws regarding our use and processing of personal information.
You can learn more about opting out of our use of cookies in the Opt-Out Options and Additional
Information section below.
Amazon Europe Core S.a.r.l. acts as a data controller for the processing of personal data related to
the Sizmek Websites and our business and as a data processor for information we collect andprocess on behalf of advertisers, advertising agencies, publishers, and other users of Sizmek
services in the European Economic Area and the United Kingdom. If you have questions about
privacy at Sizmek, you may contact us using the contact details provided under the “If You Have
Questions About This Policy” heading below.

For What Purposes Does Sizmek Use Your Personal Information?
Sizmek uses personal information you provide us or is collected by us when you interact with ourSizmek Websites and other Sizmek content to operate, provide, develop, and improve our products
and services. These purposes are listed in more detail below:
•
•
•
•

•
•
•

Sale and delivery of our products and services. We use your personal information to
manage and deliver orders and subscriptions, process payments, and communicate with you
about orders, products and services, and promotional offers.
Provision, troubleshooting, and improvement of our services. We use your personal
information to provide functionality, analyze performance, fix errors, and improve the usability
and effectiveness of our services.
Recommendations and personalization. We use your personal information to recommend
features, products, and services that might be of interest to you, identify your preferences,and personalize your experience with our services.
Compliance with legal obligations. In certain cases, we collect and use your personal
information to comply with laws. For instance, we may collect certain information regarding
place of establishment and bank account information for recordkeeping and compliancepurposes.
Communicate with you. We use your personal information to communicate with you in
relation to our services via different channels (e.g., by phone, e-mail, chat).
Advertising. We use your personal information to display interest-based ads for our
features, products, and services that might be of interest to you. We do not use informationthat personally identifies you to display interest-based ads.
Fraud Prevention and Credit Risks. We use personal information to prevent and detectfraud and abuse in order to protect the security of our customers, affiliates, and others. We
may also use scoring methods to assess and manage credit risks.

For information on how Sizmek uses personal information collected and processed through Sizmek
services on behalf of our customers, please refer to the “Data Collection through Sizmek Services”
section below and related sections. For the purposes of this Privacy Notice, “our customers” refers toadvertisers, advertising agencies, publishers, and other users of Sizmek services.

Data Collection through Sizmek Services
What does Sizmek do?
Through our services, our customers may collect and use information about your device to provide
you with a more tailored online advertising experience. Our customers use Sizmek’s tools andservices to create and deliver advertisements (also referred to as ad serving), to monitor the successof and manage advertising campaigns, to detect and minimize advertising fraud and, ultimately, topresent you with advertisements that are more likely to be interesting and relevant to you. When
providing these services to our customers, Sizmek acts as a service provider, except with respect toproviding cross-context behavioral advertising services (as defined by the California Privacy Rights
Act). This means that the customers are responsible for the processing of personal data relating toyou, while Sizmek processes such data based on the customer’s instructions.

How does Sizmek deliver advertising on behalf of our customers?
Sizmek’s cookies and similar technologies (described below) are deployed on your devices, andthrough the third-party websites and mobile applications you use. The information we collect isassociated with your cookie identifiers and/or mobile advertising identifiers (if you are using a mobile
device), as well as your IP address. We never collect information about your actual identity.
As explained above, our technology employs cookies, device identifiers and similar technologies(like pixels and statistical device identifiers) to collect information about your browser or device, thesites it has visited and the apps it has used, the advertisements served to it, interactions with those
advertisements, and, where available, the approximate geographic location of the device (“adserving information”).
We use the ad serving information we collect to deliver an advertisement to you from a company
who engages our services and to measure engagement with such advertisement. This information iscollected in the course of providing our customers with ad-serving and campaign management
services and is used for the purpose of helping our customers determine which advertisement issuitable to be delivered to you.
This ad serving information, which does not enable Sizmek to determine your actual identity, may beshared with our customers and Sizmek’s and our customers’ partners for our customers’ advertising
purposes. We use reasonable efforts to require our customers and partners to treat the information
we share with them in accordance with applicable laws, the terms of the contracts we may have withthem, and their own privacy policies.
Cross-device advertising
We use the term “device” or “devices” to refer collectively to computers and mobile devices, as wellas the internet browsers and other applications on your devices that interact with the internet.
Sizmek may engage in cross-device data collection, which refers to the process of collecting datafrom separate devices that have been determined through statistical analysis to be linked or related,on behalf of our customers. Sizmek, or partners that we employ to provide this service, use crossdevice data to provide advertising services to our customers and to deliver tailored ads to users
across multiple devices.

Information Collected by Customers and their Partners

Please note that Sizmek customers sometimes include their own (or their partners’) ad-tags, pixels
or similar technologies within advertisements that Sizmek serves to websites for those customers.
Sizmek does not control such collection or processing and we use reasonable efforts to require
customers to treat such information in accordance with applicable laws and their own privacy
policies.
In addition, if you visit a website or mobile application that uses Sizmek services, or click through an
ad to the website or online service of one of our customers, those customers may collect additional
information about your visit beyond the information described in this privacy policy. They may also
allow other companies (such as other ad networks or web analytics services) to collect information
through mechanisms such as cookies, pixels and similar technologies.
Sizmek is not responsible for and cannot control the data collection and use practices of its
customers or their partners. You should read the privacy notices of the websites you visit and theonline services and interactive ads that you use to understand what information companies collectand how they use that information.
On occasion, at the request and on behalf of a customer, Sizmek may collect personal information
supplied voluntarily by consumers through their interaction with data collection fields in the body ofadvertisements or on websites (such as name, email, etc.). This personal information is provided
directly to the customer on whose behalf the information was collected, or the customer’s service
providers, and is processed by Sizmek only to the extent and as long as is necessary to provide theadvertising services for which the personal information was collected. Sizmek is not responsible forits customers’ use of this voluntarily supplied data. Sizmek does not distribute this personal
information to any party other than those indicated within the advertisement or, at the customers’
direction, their service providers. Sizmek never associates any of this personal information with anyother data (such as ad serving information) gathered or used in the delivery of advertisements.

Links to Other Sites
Our site and the advertisements we serve on behalf of customers may contain links to other sites
whose information practices may be different from ours. In addition, there may be links to other sites
provided within the body of advertisements on other websites. We do not have control over the
information that is submitted to, or collected by, these third parties. You should consult the privacy
policy of these other sites to learn how your privacy is protected.

Privacy Practices for Advertising and Content Served by Sizmek
We respect your right to privacy throughout all of the services we provide. In particular, Sizmek
adheres to the principles of the Digital Advertising Alliance (DAA) and the European Interactive
Digital Advertising Alliance (EDAA) regarding our use of data for interest-based advertising
purposes. Delivering relevant ads, on behalf of our customers, that are tailored to users’ interests is
known as “interest based advertising” (sometimes also referred to as “behavioral advertising” or“targeted advertising”).
We also subscribe to the policies of the IAB Europe Transparency and Consent Framework, as aregistered vendor on the Global Vendor List. For more information about these organizations, theirpolicies and interest-based advertising, please visit their websites by clicking on the following links:
DAA (here), EDAA (here), or the IAB Europe Transparency and Consent Framework (here).

Data Security and Retention

We have appropriate technical and organizational security measures in place to help protect thepersonal information that is submitted to us voluntarily through our web site or collected throughinteractions with our services. However, no system can be completely secure, and we make noguarantees as to the safety or security of any information transmitted to or from this site or throughour services. Sizmek retains cookie information and information we receive from your device in log
files for up to 13 months from the time it is stored, after which time the information is deleted.

Our Use of Advertising Technologies
This section provides additional information about the various technologies that Sizmek uses tomanage Sizmek Websites and to deliver ads to you and services to our customers, including
services that collect ad serving information when you interact with our customers’ ads or the sites
and applications where their ads are provided.
Cookies
We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising
services to our customers. A cookie is a small text file that can be stored on your computer or device
when you view an advertisement or website relating to one of our customers. The cookie does notcontain your name, address, phone number, email address, or anything that enables us to determine
your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP
address, the type of the computer’s operating system, the type of internet browser software, what
web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is
to determine if a particular ad has already been served to a specific device and to cap the frequency
at which that ad is presented to the same device.
To learn more about the cookies we serve (including how to opt-out of them), please visit the OptOut Options and Additional Information section below.
Mobile Advertising Identifiers
Most mobile devices include an identifier that allows application publishers and marketers to trackuser activity on mobile devices for advertising purposes (for example, Google’s Android Advertising
Identifier (AAID) and Apple’s Identifier for Advertising (IDFA)). Sizmek may use mobile advertisingidentifiers for the same purposes for which we use cookies and statistical identifiers, including
serving ads on behalf of its customers.
Log files
Like most websites and advertising services providers, we gather certain information when you visit
or interact with Sizmek Websites and on our customers’ behalf when you encounter our customers’
ads and websites. This information is collected automatically and stored in log files. This information
includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit
pages, operating system, date/time stamp, and clickstream data. This information, which does notallow us to determine your actual identity, is used for purposes such as administering the site andthe services, analyzing trends, and measuring user engagement with content.
Pixels (also known as Clear Gifs)
On behalf of our customers, we may employ advertising pixels (a.k.a. clear gifs) on websites andadvertisements that interact with some of our services. Pixels help our customers better manage
content and advertising on websites by informing as to what content is effective. Pixels are graphics
embedded invisibly in web and advertising content and are about the size of the period at the end of
this sentence. Pixels work with cookies to record the interactions of users with websites andadvertisements.

Statistical Identifiers and Cross-Device
Like pixels, statistical identifiers help to better manage content and advertising on devices by
informing (without using cookies) as to the content with which users interact. Statistical identifiers
collect various information about a device, such as screen resolution, browser type, or operating
system. Devices may have unique, or near unique, device profiles and so collecting this information
helps to determine to a reasonable level of statistical accuracy the level of users’ engagement with
our website or our customers’ advertisements and websites and to recognize the devices of users
who interact with our or our customers’ content. The information gathered through the use ofstatistical identifiers is not associated with any information that would enable us to determine anindividual’s actual identity. Our customers use Sizmek’s cross-device solutions to tailor advertisingexperience across all devices, such as a computer, mobile phone and tablet. For example, using
cross-device solutions, advertisers can limit the number of times you see the same ad on multiple
devices, or serve you a follow-up ad on your computer after you have seen a related ad on yourmobile device.

Information Relating to Children
Our products and services are not designed or intended for children (as defined in applicable dataprotection laws). We do not knowingly collect personal information from children on the Sizmek
Websites or through our services. Please advise us if you are aware of our having received personal
information from a child, in which case we will take appropriate steps to delete it. For these
purposes, “children” and “child” refer to ages defined by applicable law in the countries where we
provide our services.

International Data Transfers and Privacy Shield Compliance
The personal information Sizmek processes may be transferred to, and processed in, any country inwhich we, our group companies, or our service providers or partners operate, and this may include
countries other than the country in which you are resident. These countries may have dataprotection laws that are different from the laws of your country. However, we have taken appropriate
safeguards to require that your personal information will remain protected in accordance with thisPrivacy Notice. In particular, Sizmek complies with the EU/UK-US Privacy Shield Framework and the
Swiss-US Privacy Shield Framework. Click here to learn more.

Additional State-Specific Privacy Disclosures
Sizmek is a service provider or processor, as defined by the California Privacy Rights Act (CPRA) or
the Virginia Consumer Data Protection Act, respectively (collectively, the“State Privacy Laws”), for personal information that we process on advertisers’ behalf pursuant toour agreements with them, except, where the CPRA applies, for cross-context behavioral advertising(as defined in CPRA). Click here to read additional state-specific privacy disclosures required underapplicable laws .

IAB Europe Transparency and Consent Framework
Sizmek subscribes to the policies of the IAB Europe Transparency and Consent Framework, as aregistered vendor on the IAB Europe’s global vendor list. We process personal data for the purposes
described in this privacy policy. For more information, please visit https://iabeurope.eu/transparency-

consent-framework/.

Legal Basis and Purposes for Processing
If you are a user from the European Economic Area or the United Kingdom, our legal basis forcollecting and using the personal information described above will depend on the personal
information concerned and the specific context in which we collect it.
However, we will normally process personal information from you only where we have your consent
to do so, where we need the personal information to perform a contract with you, or where theprocessing is in our legitimate interest and not overridden by your data protection interests or
fundamental rights and freedoms. In some cases, we may also have a legal obligation to collectpersonal information from you or may otherwise need the personal information to protect your vitalinterests or those of another person (for example, to process your request to exercise your rights
regarding your personal data).
If you have questions about or need further information concerning the legal basis on which wecollect and use your personal information, please contact us using the contact details provided underthe “If You Have Questions About This Policy” heading below.

Your Data Protection Rights
You have the following data protection rights:
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•

•

•

•

•

If you wish to access, correct, update or request deletion of your personal information,
you can do so at any time by contacting us using the contact details provided under the “If
You Have Questions About This Policy” heading below or via this web service.
In addition, if you are a resident of the European Economic Area or the United Kingdom, you
can object to processing of your personal information, ask us to restrict processing ofyour personal information or request portability of your personal information. Again, you
can exercise these rights by contacting us using the contact details provided under the “If
You Have Questions About This Policy” heading below or via this web service.
You have the right to opt-out of marketing communications we send you at any time. You
can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you. To opt-out of other forms of marketing (such as postal marketing or
telemarketing), then please contact us using the contact details provided under the “If You
Have Questions About This Policy” heading below.
Similarly, if we have collected and process your personal information with your consent, then
you can withdraw your consent at any time by exercising your opt-out options. Withdrawing
your consent will not affect the lawfulness of any processing we conducted prior to yourwithdrawal, nor will it affect processing of your personal information conducted in reliance on
lawful processing grounds other than consent.
You have the right to complain to a data protection authority about our collection anduse of your personal information. You can file a complaint with our principal supervisory
authority, the Commission Nationale pour la Protection des Données in Luxembourg(www.cnpd.lu), or with a local authority.
We respond to all requests we receive from individuals wishing to exercise their dataprotection rights in accordance with applicable data protection laws.

Third-Party DisclosuresWe may disclose your personal information to the following categories of recipients:
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To our group companies, third-party services providers and partners who provide dataprocessing services to us (for example, to support the delivery of, provide functionality on, or
help to enhance the security of the Sizmek Websites), or who otherwise process personal
information for purposes that are described in this privacy policy or are notified to you when
we collect your personal information;
To any competent law enforcement body, regulatory, government agency, court or other third
party where we believe disclosure is necessary (i) as a matter of applicable law or regulation,(ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or
those of any other person;
To a potential buyer (and its agents and advisers) in connection with any proposed
purchase, merger or acquisition of any part of our business, provided that we inform thebuyer it must use your personal information only for the purposes disclosed in this privacy
policy;To any other person with your consent to the disclosure.

Changes to this Document
Sizmek reserves the right to change, modify, add or remove portions of this policy at any time andwithout notice. We encourage you to review this page periodically for the latest information on our
privacy practices.

If You Have Questions About This Policy
To address any questions, comments, or concerns related to our privacy policy, please contact our
Sizmek Support by email at support@sizmek.com or by phone at +1 (866) 438-5552.
If you are a visitor from the European Economic Area or the United Kingdom, the controller of any
personal information processed about you by Sizmek is Amazon Europe Core S.á r.l., who can becontacted using the details provided above. Sizmek’s representative in the European Economic Areaor the United Kingdom may be contacted at dpo@sizmek.com.
Opt-Out Options and Additional Information
Opt-out choices
Sizmek provides the following options for controlling your choices or opting out of Sizmek datacollection for ad serving and for interest-based advertising. These settings must be performed oneach device (including each internet browser on each device) for which you want to opt out. For
more information on Sizmek’s data collection and processing policies and practices, please review
this entire Privacy Policy. Since privacy controls change and are updated from time to time, Sizmek
may modify the following options and information at any time.
Your opt-out status for this browser: Opted-In
For mobile and other data collection methods, see the table below.

OPT-OUT OPTIONDESCRIPTION

You can opt out of cross-context
behavioral ads. Cross-context
behavioral ads use data from onesite or app to advertise to you ona different company's site or app.

Your Privacy Choices

If you opt out, we won’t delivercross-context behavioral ads toyou.
We’ll continue to share your datawith Amazon, our parent
company. We will also set theSizmek opt-out cookie for thebrowser in which your opt-out
choice is made.

Advertising Industry Sites
for Control of InterestBased Advertising

Sizmek participates in advertisingindustry self-regulatory programs
that allow users to opt-out ofinterest-based advertising (akaonline behavioral advertising) bymultiple digital advertising
service providers, including
Sizmek. To do this, the following
advertising industry programs
maintain sites that enable user
controls for interest-based
advertising:••

Digital Advertising
Alliance AppChoices App

Digital Advertising
Alliance (DAA)
European Interactive
Digital Advertising
Alliance (EDAA)

Installing the DAA AppChoices
app on a mobile device permits
the user to control interest-based
advertising in applications on thatdevice.

HOW TO SELECT THIS
OPT-OUT OPTION AND
ADDITIONAL
INFORMATION

Click Here to opt-out.
If you have previously opted
out, and would like to reverse
your setting, Click Here to opt
back in.
To opt-out on mobile devices
and mobile apps, see Mobile
Opt-Out Methods below.

DAA: To opt-out of interestbased advertising by DAA’s
participating companies, visit
the DAA site here.
EDAA: To opt-out of interestbased advertising by EDAA’s
participating companies, visit
the EDAA site here.
For additional information, visit
the sites identified above andsee Your Advertising Choices
and Third Party Services in our
privacy policy.

For more information and to
download AppChoices for yourmobile devices, visit the DAA
page here or visit your device’s
app store and search for“AppChoices”.

Sizmek’s cookie or other thirdparty cookies may not be
available on certain browsers ordevices. In such situations, use
one of the other applicable optout options described in this table.
In some cases, you may also beable to opt out by visiting
applicable advertiser, publisher,or provider sites that support
additional opt-out options.

For additional opt-out options
not addressed above, you may
also refer to applicable
advertiser, publisher, or provider
websites or other online
properties.

Mobile Advertising
Identifiers

Use mobile device settings to stopor limit interest-based advertisingon that device.

For instructions for using theadvertising choice mechanisms
provided by the most popularmobile operating systems, visit
the NAI’s Mobile Choices
page here.
For additional information,
see Mobile Opt-Out
Methods below.

Cross-Device Opt-Out
Guidance

Cross-device solutions attempt totailor your advertising experience
across all devices that may belong
to you, such as your computer,mobile phone and tablet. For
example, using Sizmek’s crossdevice solutions, advertisers canlimit the number of times you see
the same ad on multiple devices,or serve you a follow-up ad on
your computer after you haveseen a related ad on your mobile
device. Note that our cross device
solution is based on probabilistic
data only, which means we areguessing which devices belong to
the same person but don’t
actually know if they do.

To stop cross-device
identification by Sizmek, use the
opt-out options noted above oneach device that you use.
For additional information,
see Cross Device OptOut below.

Other Opt-Out Methods

Browser Opt-Out Methods
To opt-out on internet browsers, use the Sizmek Opt-Out Cookie option or Advertising Industry Sites
for opt-out of Interest-Based Advertising methods described in the menu above. This process willstore the Sizmek opt-out cookie in your browser, which allows us to recognize that browser in the
future and respect your opt-out preferences for that browser. The cookie will apply to the specificbrowser you are using; if you wish to opt out for other browsers that you use, you must repeat theprocess using these browsers. All other cookies associated with your browser will remain intact andyour opt-out will be effective with respect to the browser used as long as you do not delete thecookie file from your hard drive. Please note that if you erase all cookies from your computer, youwill also erase our opt-out cookie and will need to repeat the process of opting out.
Mobile Opt-Out Methods
Mobile device system software offered by companies such as Apple and Google provides devicebased opt-out choices that are transmitted to companies providing interest based advertising on
mobile devices, which is sometimes referred to as cross-app advertising. Mobile device browsers
and applications may also provide certain privacy controls. Most mobile devices offer you the ability
to stop the collection of location information at any time by changing the preferences on your device.
For instructions for using the advertising choice mechanisms provided by the most popular mobile
operating systems, please click the following link to the NAI’s Mobile Choices here. To opt out ofSizmek interest-based advertising on mobile devices, use the following methods described in themenu above: Digital Advertising Alliance AppChoices App, Mobile Advertising Identifiers, CrossDevice Opt-Out Guidance, and Precise Location Data.
Statistical Identifier and Cross-Device Opt-Out
To effectively opt-out of our cross-device data collection activities (which leverages statistical
identifiers), consumers must opt-out on every device browser and device using the Browser andMobile Opt-Out Methods described above. For more information about our use of statistical
identifiers and cross device methods, please see the Statistical Identifiers and Cross-Device sectionof our Privacy Policy.

January 1, 2023