EV & PHV Town
Report in Japan2013

General Incorporated Foundation

Next Generation Vehicle Promotion Center

EV and PHVCharging
Infrastructure

EV
& PHV
Town Report

2013

General Incorporated Foundation

Next Generation Vehicle Promotion Center
Ohtemachi Tatemono Toranomon Building, 2F
1-6-12 Toranomon
Minato-ku, Tokyo Japan 105-0001

EV & PHV Town Concept●The EV & PHV Town Concept is
a model project for demonstrating
deployment of EVs and PHVs
in order to expand usage in the
future.

Miyakojima Island

page
Saga
Prefecture 18●C r e a t i n g d e m a n d f o r E V s a n d
PHVs means focusing on two
critical areas: developing battery
charger infrastructure and raisingpublic awareness of EVs andPHVs. We selected as model
regions some local governmentsthat are actively deploying EVs
and PHVs.

●I n e a c h r e g i o n e n v i r o n m e n t a lconcerns were noted as regards
deployment of EVs and PHVs.
Models that take regional
characteristics into account were
established, and will be applied toother regions in Japan.

Okinawa
Prefecture

page
Tottori
Prefecture 16

page
Gifu
Prefecture 11

page
Fukui
Prefecture 10

page
21

Making EVs moreaccessible via car
sharing and public
transportation.

Using EVs in regions thatare both cold and warm
while striving to discoverother uses for EVs.

Changing preconceptions through EV
events and EV tourism.

Using rental EVs
for sightseeing
while actively
promoting EV
usage.

24-hour charging
at convenience
stores and vending
machines.

Nagasaki page
Prefecture 19
Linking sightseeing
navigation for EV
with ITS and EVs/
PHVs.

Kumamoto page
Prefecture 20
Revitalizing tourism
by creating charger
signage and loaning
EVs.

page
Okayama page Osaka
17
Prefecture
Prefecture 15
Expanding EV
infrastructure andusing tourism for
initial deployment.

Aiming to be aleader in EVs and
PHVs utilization.

page
Kyoto
Prefecture 14
Crafting EV
regulations to link the
tourism, industrial,
educational andpublic sectors.

page
Aichi
Prefecture 13
Aiming to be number
1 in Japan for charger
infrastructure byutilizing advanced
technology.

Popular EVs and PHVs in Japan

PRIUS
PHV

LEAF

PRIUS PHVLEAF

ACCORDPHEV
ACCORD PHEVOUTLANDERPHEV G

i-MiEVO U TL AND E R P H E V G

i-MiEV2

pageNiigata
Prefecture 9
Reducing the vehicle
tax and promoting EVrelated companies.

EVs and PHVs Initiatives by Region
page
AomoriPrefecture 4
Developing specialized
convert-EVs to withstandharsh northern climates.

page
Tochigi
Prefecture 5
Creating infrastructure
for battery chargers atroadside stations.
Revitalizing the tourist
industry using rail and
EVs.

page
SaitamaPrefecture 6
Developing a low-carbon
transportation mix to fit
regional requirements.

Tokyo

page
7

Promoting low-carbon
transportation using
EV buses and taxis.

Shizuoka page
Prefecture 12
Demonstrating the benefitsof EVs and companies tothe public in Shizuoka at
Mt. Fuji EV Festa.

Kanagawa
Prefecture

The time is now.
Rolling out
EVs and PHVs
worldwide.
A s e n e r g y re s t r i c t i o n s t i g h t e n d u e t oconcerns over global warming, elec tric
vehicles (EVs) and plug-in hybrid vehicles(PHVs) are in the global spotlight. The
country driving technological innovation inthis field is Japan.
To promote consumer interest in thesevehicles and satisfy demand, we must raise
public awareness while expanding charging
facilities and equipment.

page
8

In order to accomplish this, we chose specific

Proactively managing EV
taxis in a region at theforefront of EV usage.

towns in Japan as model areas to test
EVs and PHVs in real-life situations. Modelvehicles are being produced and customized

Battery charger examples

to fit local usage and environmental needs.

Normal battery charger

Quick battery charger

For r es taur ant s, leisur efacilities, hotels and personal
residences where parking
times are relatively long.
Charger types include
standing, hanging and socket
models. Average charging
time is from four to five hours
and as long as eight hours.

For roadside stations,convenience stores andhighway service areasthat cater to long-distancetr ansp or t a tion. A v er a ge
charging time is 15 to 30
minutes. Designed for easy
access to alleviate concerns
about running out of power
during a trip.

3

Preliminary test results are already being
studied and evaluated.
This brochure contains the l atest cases t u d ies of tes t pa r ti ci pa nt s f ro m ea c hlocality and corporation with an emphasis
on procedures for rolling out EVs and PHVs
as well as any subsequent environmental
impact.

Vol.

01

Aomori Prefecture

Next-generation, battery charger infrastructure
initiative
The goal was to develop infrastructure suitable for an area subject
to cold weather and deep snow. The prefecture hoped to install 279
chargers along national and prefectural roads in cities and towns toaccommodate businesses and tourist facilities.

Looking to revitalize
industry by developing
converted-EVs for cold
climates.
1,000 vehicles by fiscal
year 2013
A plan initiated in June 2009 called
for deployment of 1,000 EVs and
PHVs by fiscal year 2013. Aomori
also hoped to install 10 quick and 100
normal chargers.

TargetAbove: Part time, four-wheel drive, converted-EV Good
North Runner that uses an FF-type oil heater.
Below: EV bus at a charger in a roadside station along
Shichinohe Road. Half of the installation fee was subsidized
by the prefecture and national governments.

In March 2013 there were only 399
EVs and PHVs deployed in Aomori— 40% of the target. However,installation of quick chargers
exceeded the target with 19 quick
chargers and 81 normal chargers.

Current

40% of target achieved

Promoting EVs by converting
prefecture buses to EV.

A the project. The prefecture conceived a plan that would takeomori was the only area in Tohoku and Hokkaido chosen for
into account the cold and snow.

To support the project, local stakeholders in the commercial,financial, educational and public sectors formed the Aomori EV

In cooperation with the Aomori Prefecture Energy Development and Promotion Division.

and PHV Business Study Group. One company, Sasaki Petroleum Sales, become a leading member and in March 2013 developed aconverted-EV designed to perform well in cold climates. The four-wheel drive prototype exhibited excellent power in snowy conditions,
reduced problems with electronics and included an FF-type kerosene heater. The model turned out to be a good example of a coldweather vehicle. Tajima Motor Co. assisted in development. If the vehicle can be economically deployed, it will represent a concrete
achievement in establishing EVs as a feasible alternative in cold climates.
The town of Nanato is trying to harness green energy and is one of the leading local governments currently deploying EVs and PHVs.
Using subsidies from national and prefectural agencies, the town bought an EV to use as a shuttle bus. It is also evaluating performanceof a small truck converted to EV that is being used for agriculture. Currently the town is urging auto repair shops to learn installation
procedures for batteries used in EVs — a service that could generate new business revenue.

he prefecture wants to develop EVs
and PHVs that operate reliably in cold
climates. The government and public
are studying different types with aneye to developing one that will notcompete with models offered by large
manufacturers.

In cooperation with the Aomori Prefecture
Energy Development and Promotion Division.

User's View

VisionDeveloping EVs forcold climates

Using EVs for tourism
Aomori is home to Towadako andOirase, two areas renowned fortheir natural beauty. To protect theenvironment, the prefecture uses EV
tour buses and limits the number ofvehicles into the area. Locals feelencouraged by these efforts.
Converted light truck-EV developed by Tohoku
Jidosha in Hachinohe City.

4

Vol.

02

Tochigi Prefecture

Next-generation, battery charger infrastructure
initiative
Tochigi contains both flatlands and mountains, with each area having
specific needs and infrastructure requirements. The target was to install
490 chargers. To enhance user convenience at charging facilities —
especially at roadside stations — each would ideally contain several
chargers.

Boosting tourism by publicizing the factthat chargers are widely available.

Nikko will install chargers at three different places in order toboost tourism.

Current

Target

The prefecture exceeded
its goal of 1,000 vehicles

1,000 vehicles by fiscal
year 2013

By the end of June 2013 a total of 1,022
EVs and PHVs had been deployed.
Tochigi also obtained subsidies thatallowed it to minimize distances between
charging facilities. Currently 51 chargers
have been installed — more than twice
the number originally targeted.

A plan initiated in June 2009 called for
deployment of 1,000 EVs and PHVs byfiscal year 2013. Tochigi also wanted to
avoid long distances between chargers,
with one every 20 km for a total of 25
chargers.

Revitalizing the tourist industry
using the power of rail and EVs.

1

T Town Concept. Among them, most emphasis was put onochigi undertook five model projects as part of EV & PHV
revitalizing the tourist industry using rail and EV.

2

Nikko and the Nasu Highlands are popular tourist destinations
teeming with wildlife. By combining rail and EV, an ecologicallysound way of visiting the area could be realized. In the future thiswill be a key point for promoting tourism. For example, tourists
will receive discounts on tolls for the Nikko-Utsunomiya highway
when travelling by rental EV/PHV or taxi. In addition, parking will be
discounted inside of Oku Nikko National Park.
 Hotel Kaan installed two
normal chargers.
 Nasu’s Rusk Shop
installed one quick charger
at the entrance.
 People visit the Nasu
Highland Visitor Center whilecharging their vehicles.

3

VisionChargers at roadsidestations
When service areas along the Tohoku
Expressway install chargers, EV and
PHV usage will undoubtedly increase.
T o c hi gi i s p l a n n in g t o s ub s i di z einstallation of quick chargers at roadsidestations.

In cooperation with the Tochigi Prefecture Environment andForests Department, Environmental Forest Policy Division.

Both areas support discounted tolls and parking fees. Moreover,restaurants and tourist facilities are also participating in the
program with qualified visitors being offered additional discounts
or souvenirs.

User's
View

Prefecture handling the
project well
Many hotels, restaurants, souvenir
shops and visitor centers in Nikko andNasu offer easy access to chargers.

5

The prefecture also subsidizes installation of
chargers at hotels, restaurants and souvenir
shops. One such program is already underway.
Inside the Nasu Highland Visitor Center
operated by the Ministry of Environment,
the prefecture is renting part of the land andcollecting funds in order to install a quick
charger. This has at tracted the at tentionof bu sin e s s e s as a way to f u nd f u r t h e r
installations.

03 Saitama Prefecture
Vol.

Next-generation, battery charger infrastructure
initiative
The goal was to install 430 chargers in high-traffic areas as follows: 38
at roadside stations; 262 along national and prefectural roads as well
as near highway intersections; 118 at large shopping facilities, hotels
and public facilities and; 12 interspersed in the prefecture to avoid long
distances between chargers.

Niigata, Gunma and Saitama collaborating to install chargers
along Route 17, targeting commuters, sightseers andtransportation for seniors.
3,000 vehicles by 2013
In the near term, between March2011 and 2013, the goal was todeploy 3,000 vehicles. By 2020 the
prefecture hopes to deploy 200,000
vehicles. Regarding chargers, thenear-term goal was to install 40 quick
chargers and 100 for the mid-term.

Target1

Current

Special signage for charger installed inconjunction with three prefectures.

The prefecture achieved 90% of its
goal regarding vehicle deployment
and more than doubled its goal of
chargers. In March 2013 Saitama
had deployed 2,564 vehicles (1,755
EVs and 809 PHVs). This amounted
to 90% of the goal. In addition, 94
chargers were installed, more thandouble the goal of 40. The plan for thecurrent year is to vastly increase thenumber of chargers.

Local governments promoting park-andride and rail-and-ride programs to achievea low-carbon mobility mix.

I the project. As a result the deployment of EVs and PHVs as well as installation ofn Saitama, Honda Motor Co., Ltd. is playing a strategic role by actively supporting
quick chargers is proceeding rapidly.

2

3

Route 17 in Saitama runs north to south. Along it are many public facilities and car dealers,
33 of which already offer chargers. Further along the highway are 17 chargers in Gunma
with an additional 12 in Niigata, making it possible to drive via EV or PHV from Saitama to
the Japan Sea. To further enhance infrastructure, a next-generation charger initiative isbeing undertaken with the aim of installing chargers at an additional 19 roadside stations.

The Kagohara area in Kumagaya City is currently conducting a new park-and-ride
commuter system that employs solar power and storage batteries. Train commuters leave Ryusei Kaikan roadside station has two chargers. Solarpanels decrease operating costs.
 A park-and-ride their cars in specially equipped parking lots where their cars charge while they work. This is
project is being tested through February 2014 at Kagohara ushering in a new form of commuting.

Station. The parking lot uses solar power and features
a new storage battery.
 At the Chichibu Cemetery,
Honda’s rental electric cart Monparu is available forseniors and is garnering favorable attention.

Saitama ranks third in Japan forvehicle ownership. In the metro areas,
the prefecture is especially activein trying to achieve a low-carbon
society through deployment of EVs
and PHVs. With this in mind, charging
infrastructure will be expanded along
national roads, at shopping centers,
near parks and in other areas.

In cooperation with the Saitama Prefecture Environment
Division, Global Warming Measures Section.

User's View

VisionDifferent views on reducing CO2

Chichibu City is aiming to become more eco friendly while attempting to boost tourism. One
quick charger in front of Chichibu Station recorded 300 users. Moreover, there are three

Practical use to fit local
needs
The project is providing insights intouser-friendly, low-carbon commuting/tourism and mobilit y f or seniorcitizens. The Honda Monparus havebeen especially popular.

6

roadside stations with chargers: Ryusei
Kaikan, Ohasa Onsen and Arakawa. These
are all part of the Chichibu Rail-and-EV/
PHV Ride program implemented to study
the feasibility of low-carbon tourism. The
program also offers elderly tourists newelectric carts — the Honda Monparu — that
require no license to operate. All aspects ofthe program employ EVs and PHVs.

Vol.

04

Tokyo

Next-generation, battery charger infrastructure
initiative
The goal was to create 18 test areas, each 10 km x 10 km square, theninstall four to16 chargers in each area. A total of 251 chargers were to beinstalled in Tokyo, including its islands.

Deploying EVs and
PHVs to create a safe
and comfortable, lowcarbon environment.

Above: Hamuran connected to a special charger at Hamuro
City Hall.
Bottom: The name Hamuran is derived from “Hamura City”
and “running” and was selected via a public contest.

15,000 EVs and PHVs
The Tokyo Metropolitan Government’s
environment plan, issued in March
2008, aimed to reduce CO2 emissions.
A short-term goal, pursued over five
years, was to have EVs and PHVs
account for 2% of new vehicle sales
over the period — about 15,000
vehicles. This would decrease CO2
emissions by 23,000 tons. Tokyo also
hoped to install 80 quick chargers.

TargetIn March 2012 there were 2,381v e h i c l e s d e p l o y e d ( 1, 9 7 5 E V s
and 407 PHVs). Currently there
are approximately 3,000 vehicles.
Regarding chargers, the target was toinstall 80 quick chargers within three
years from 2009. By February 2013
there were already 117 chargers.

Current

Goal met for quick
chargers

Public and private sectors eagerly tryingout EV buses and taxis.

O in Japan. Christened Electronic Bus Hamura , the bus was developed by Hinon March 10, 2012 Hamuro City started scheduled EV bus service for the first time

Sumirin Chan passing
Tokyo Sky Tree.
The designer of thebus exterior lives in
Sumida ward.

Motors, which has a factory in Hamuro. The bus route — called Hamuro Center
Course — goes from Hamuro Station to Kosaku Station, stopping at city hall and otherpoints along the way. A round trip covers 7.4 km and takes about 30 minutes, after which
the bus charges for 20-30 minutes before departing again. The body of the bus displays

a logo showing an electric socket. Bus stops are marked with the same logo. Some people have asked that the route be extended to
Fussa Hospital. (Civic Life Division of Hamuro City Hall) Currently the city is planning to extend the round-trip distance route to 14 km.
At nearly the same time, on March 20, 2012, Sumida Ward kicked off Sumida Environment Manifest and started EV bus service using theirown vehicle, Sumirin Chan — the same type of bus that Hamuro City uses. The bus is operated by Keisei Bus and services three routes.
Of the 52 bus runs, seven are serviced by Sumirin Chan.
In Tokyo’s Marunouchi district from 2011 to 2012, 18 EV taxis were tested. A survey of passengers revealed that 70% wanted to use EV
taxis again while a similar survey given to taxi drivers noted their concern regarding driving distances. To allay concerns, they wanted to
be assured of 24-hour access to chargers.

In addition to national subsidies,
the Tokyo government is offering
small and large businesses financial
incentives to deploy EVs and PHVs.
The tests in Hamuro City and Sumida
Ward are helping to popularize thevehicles.

User's View

VisionContinue subsidies forbusinesses

In cooperation with the Tokyo Department of Environment,
Automobile Pollution Measure Division, Planning Section.

Various testing still
underway
Sumirin Chan has a multilingual
display in four languages, making it
useful for both residents and tourists.
It’s also comf or table and dre w
favorable responses from passengers.
Seniors love the quiet, comfortable ride and are frequentpassengers.

7

Vol.

05

Kanagawa Prefecture

Next-generation, battery charger infrastructure
initiative
Kanagawa is among the leaders for charging infrastructure in Japan.
Currently there are 477 quick chargers and 531 normal chargers along
major highways, at the intersection of Odawara-Atsugi roads and inother locations frequented by tourists and shoppers.

Accelerating Kanagawa’s program for deploying
EVs in one of the world’s most EV-friendly locales.
Current
Two years ahead ofschedule

EV taxi stand at Saiseikai Yokohama Tobu Hospital.

In March 2013 the number of EVs
deployed hit 4,398 along with 159
chargers. This was two years ahead ofschedule. Tying up with manufacturers
in conjunction with subsidies from
Kanagawa proved to be instrumental inachieving the goals.

TargetDeploy 3,000 EVS and
PHVs
Conceived in 2008, the Kanagawa EV
Promotion Measures called for wide
deployment of 3,000 ecological EVs by2014 along with installation of 100 quick
chargers throughout the prefecture.

1

EV taxis key to the vehicles’ autonomous
rise in popularity

A prefecture deployed them in various ways, especially for use as taxis.

s soon as EVs hit the market, Kanagawa looked for ways to deploy them. The

2

 EV taxi stand at theeast exit of Yokohama
Station. The close
proximity to the exit is
one of the main benefits.
 A white seagull isused as the emblem for
Kanagawa’s EV taxis.
 An EV charger in
use at Hakkeijima Sea
Paradise.

3

The Kanagawa EV Taxi Project and Yokohama Mobility Project ZERO combined efforts
to introduce a taxi stand at Saiseikai Yokohama Tobu Hospital. At the front of the LPG
taxi stand are two areas for EVs, which are more profitable than LPG taxis. In June2013 a special UD/EV taxi stand opened at the east exit of Yokohama Station catering
specially to people with lots of luggage or physical disabilities. This is one test caserepresentative of Yokohama’s efforts at trying to achieve a low-carbon society. Moreover,the prefecture is promoting EV tourism by tying up with tour agencies and holding
special events.
These test cases are good examples of EV usage and how to popularize the vehicles.

User's
View

VisionAutonomous spread of EVs
Because of the abundance of chargers,
drivers feel more assured using EVs.
Subsidies can be eased and EV usage
should expand on its own. Introducing
more EV taxis, promoting EVs fortourism and adjusting quick charging
rates should increase popularity.

EV vehicles are becoming
more popular
EV vehicles — including EV taxis —are becoming more popular. Using thesame color scheme and logos for EV
taxis is effective promotion. More than
75% of EV taxi users prefer the vehicles
to other taxis.

In cooperation with the Kanagawa Prefecture Bureau of Industrial andLabor Affairs, Energy and Industry Division, Smart Energy Section.

8

06 Niigata Prefecture
Vol.

Next-generation, battery charger infrastructure
initiative
Heavy snowfall in Niigata makes it necessary to expend a great deal ofenergy on heating cars. Hence, the driving range should be 20 to 30 km
shorter than for other areas. The goal was to space 252 chargers about
20 km apart.

Reducing the automobile tax is expected to promoteusage of EVs and PHVs as well as boost industry.
2,000 vehicles by 2015
EV light-vehicles should compriseabout 0.3% of the total vehicles (about
2,000) by 2015. The goal for installingchargers has already been achieved.
A new goal has now been set to installchargers every 30 km.

TargetBy the end of March 2013 more than724 vehicles were deployed (502 EVs
and 222 PHVs). As of the end of May
2013, there were more than threetimes the number of quick chargers
installed than planned. Now Niigata
is planning to install chargers at 20km intervals to allay drivers’ concern
regarding charger availability.

Current

Quick charger installations
three times more than expected

Helper EV II (developed by Saikawa) assists stranded
vehicles.

Aiming for ultra-compact, nextgeneration transport within
Niigata prefecture and developing
the world’s first helper EV.

1

N

2

iigata drastically reduced taxes for EVs and PHVs in addition
to providing ¥300,000 in subsidies for converting normal
vehicle to EVs. In addition, Sado City’s Eco Island Sado
campaign has been quite popular. EV vehicles are well suited forshort-distance driving and their eco appeal complements the island’s
attempts to reintroduce the Japanese crested ibis. Locals are very
committed to building a thriving tourist industry.

3

Efforts are also underway to deploy a very small EV called Hiriko,which was originally developed in Spain. A domestic version is slated
to be produced in Niigata. Currently the program is under review by
the local government after which testing will commence.
 JA Sado monitoring EV rentals to farmers.  Free rental EVs for guests staying
at Hotel New Katsura.  Kashiwazaki Sanwa Station, which installed two quick
chargers. Installation was in April 2013 at the Kashiwazaki Promotion Bureau in
Niigata.

By combining efforts with Saitama andGunma, more chargers along Route17 will be installed. Service areas andparking areas along Kanetsu Highway arealso being improved. If the Hiriko project
goes as planned, it should boost industry
in Niigata, ultimately increasing demandfor EVs and PHVs.

In cooperation with the Niigata Prefecture Industry, Laborand Sightseeing Department, Industry Promotion Division.

User's View

Vision

Revitalizing industry in
Niigata prefecture

In Kashiwazaki the world’s first helper EV was developed — a unique
EV truck equipped with a charger and condenser. This vehicle

Monitoring shows
results
Sado City is requesting feedback fromtourists and rental EV truck users via
JA Sado. One such comment is thatthe vehicles are much more powerfulthan originally imagined. Some users
actually purchased EVs after trying
them out.

9

provides charging assistance to vehicles
stranded without battery power. There are
currently two vehicles undergoing testingwith deployment scheduled for the near
future.

Vol.

07

Fukui Prefecture

Next-generation, battery charger infrastructure
initiative
The Fukui area experiences heavy traffic (2,500 vehicles per 24 hours)
so it was estimated that 240 chargers would be needed: 172 at stopover
facilities along main highways, 11 at roadside stations and 57 at tourist
facilities.

Using EVs to reduce
fuel expenses in theprefecture with the mostvehicles per family.
Introduce 1,500 EVs by
the next fiscal year
The goal, conceived in March 2010,
was to deploy 1,500 vehicles by fiscal
year 2014. This would reduce CO 2
emissions by approximately 2,500
tons yearly.

TargetEiheiji Lanterns Floating Festival is a summer poem popular in
Fukui. LED candles — bobbing lanterns — shine at the feetof residents. EVs from Prof. Ikuo Akaishi of Fukui University
and members of his Akari project were used to ‘light’ thecandles. At the event, prefecture subsides of up to ¥10,000
were offered.

Current

90 public chargers
By the end of March 2013, Fukui
had deployed 366 vehicles (230 EVs
and 136 PHVs). Despite this, more
promotion is needed. In addition, 18
public quick chargers and 72 public
normal charges have been installed.
Positive results are expected throughthe end of the year.

Using special events and tourism
to change perceptions regarding
EVs.
Left: Leaflets for the Experience Fukui by EV tour conducted in collaboration with JTB
Chubu Fukui and students at Fukui Prefecture University.
Right: Umino Hotel Hirose in Mihamacho used a subsidy from the prefecture to install
two normal chargers. One of the stops along the Experience Fukui by EV tour.

F

ukui has the highest number of vehicles per household in Japan.
Moreover, yearly mileage is 10,423 km per vehicle versus thenational average of 9, 300 km. Fuel costs are very high.

Residents are heavily dependent on cars and other vehicles so

EVs and PHVs will help reduce CO2 emissions and fuel costs. Fukui is installing quick chargers at commercial facilities and subsidizing
installation of normal charges and the purchase of EVs and PHVs by rental car companies. Furthermore, the prefecture is actively
promoting EVs and PHVs.
During the Next-generation Vehicle Promotion event, Fukui awarded subsidies of ¥10,000 to participants to encourage promotion of EVs
and PHVs.
The prefecture also wants to tie up with JTB Chubu Fukui for EV tours. The Experience Fukui by EV tour was held three times last year withall tours fully booked. A total of 74 people in 31 groups participated with 88% of participants saying they were very satisfied with the tours
and were better able to understand EVs and their benefits.
In Fukui City a charity event was held to purchase an EV in 2012. As the first prefecture to implement the Hometown Tax System, residents
and firms regard charity events highly, and another one will be held next year.

Fukui has the highest number ofvehicles per household in Japan soalternative vehicles are a popular
topic. Commute Delivery is an easyto-understand project for promoting
deployment of EVs and PHVs.

In cooperation with the Fukui Prefecture Safety andEnvironment Department, Environment Policy Division.

User's View

Vision

Proposing alternative
vehiclesEVs for easy winter driving
Fukui is highly vehicle dependentand the population views EVs as
expensive and having limited range.
Residents want a vehicle for under¥1,500,000 with a range of about
200 to 300 km. In addition, the area
is subject to heavy snowfall so fourwheel EVs with sufficient heating areneeded.

10

Fukui City used a charity event to purchase an EV. Elementaryand junior high-school students proposed vehicle designs.
The design chosen was created by a girl in junior high-school.

Vol.

08

Gifu Prefecture

Next-generation, battery charger infrastructure
initiative
The prefecture’s next-generation, charger infrastructure initiative,
conceived in May 2013, proposed the installation of 252 quick chargers
and 555 normal chargers by 2020.

Promoting EVs and PHVs as part of Gifu’s Next
Generation Energy Vision project.
Current

TargetOnly 70% of the deployment
goal was achieved

1,500 vehicles by fiscal
year 2013

By the end of March 2013 the prefecture
had deployed 1,034 EVs and PHVs.
It appears that government subsidies
and campaigns by car dealers are
successful. In addition, 31 quick
chargers had been installed by the endof June 2013.

The plan calls for deployment ofapproximately 1,500 EVs and PHVs by
the end of fiscal year 2013. By fiscal
year 2020, 156,000 will be deployed
and by 2050, 1,000,000. In addition, theshort-term goal is to install 20 quick andmedium-speed chargers.

Cold hill regions in the north and warm
southern climates make good testing
grounds for EVs and PHVs.
Above: Quick charger at roadside station in Sakura no Sato
Shokawa.
Below: Signage for quick charger in Gifu City.

1

3

2

 Testing EVs at the Norikura
Skyline.  Charger at a coinlaundry installed by Hatanaka
Water in Guiyo City.

Charger at Comeda Coffee
installed by Ishiguro Shoji in
Toki City.

Gifu is highly dependent on vehicles and is characterized by a large
T testing.
number of vehicles per household. Fully 98% of passenger traffic is dependent
he Tokai region of the prefecture was chosen for the second stage of EV/PHV

on motor vehicles. For the Next Generation of Infrastructure project currently underway,
one of the goals is to make the region more self-sufficient as regards energy use intransportation.
The most important aspect of the project is to install quick chargers at roadside stations
in hill regions. During fiscal year 2011 and 2012, EV usage by residents and businesses
was analyzed. The results show the cost benefits for shopping, commuting and delivery
services. But for long distances or irregular use the benefits are few. This knowledge
allowed the prefecture to set up a website that rated the benefits of EVs for each area.
Takayama City deployed EVs and PHVs to kickstart tourism in the city, with the Norikura
Skyline chosen as the first test area. In Guiyo City chargers are located outside coinlaundries, and in Toki City there is a coffee shop with a charger. Private businesses are

VisionUser's
View

Boosting tourist industry
with eco tourism

Deregulation required to
expand charger infrastructure

The Norikura Skyline is a favorite scenic
drive in Japan. Testing of EVs and
PHVs in this area went well and helped
popularize EVs. Because of exhaust
fumes, many tourist spots control vehicle
access. EVs should make this areaeasier to access and increase tourism.

Gifu has many roadside stations,however charger installation mustcomply with government regulations.
Hence, regulations should be modified
to promote growth.

In cooperation with the Gifu Prefecture Department ofCommerce and Industry, Industry and Technology Division.

11

just beginning to deploy EVs and PHVs.

09 Shizuoka Prefecture
Vol.

Next-generation,battery
chargerThe
goal of 300 chargers
wasuppedinfrastructure
to 500 last year.
initiative
The additional 200 chargers
were a special goal of the
The goal of 300 chargers was upped to 500 last year. The additional
prefecture. Chargers are to be installed every 25 km
200 chargers were a special goal of the prefecture. Chargers are to bealong surfaced
installed
every 25 kmroads.
along surfaced roads.

Mt. Fuji — a World Heritage site — was the venue for
Mt. Fuji EV Festa this summer, held to promote EVs anddemonstrate how they can benefit companies in Shizuoka.

To promote EVs and PHVs, Mt. Fuji EV Festa was held on
August 1, 2013 — the anniversary of Mt. Fuji’s designation
as a World Heritage site. 35 EVs and PHVs from aroundthe country took part in a parade up the mountain. At
the exhibition, companies from Shizuoka prefecture
showcased advanced EV technology and vehicles.

Aiming as high as Mt. Fuji
The plan called for deploying as many
EVs as Mt. Fuji is high (in meters)
or some 3,776 vehicles, including
electric bicycles. In addition, the initial
goal of 300 chargers was upped to
500 due to the ease at which the firstgoal was achieved. (This is public
information.)TargetBy the end of fiscal year 2012, 1,645 EVs,
450 PHVs and 314 electric bicycles had
been deployed. In addition, at the endof July 2013 a total of 351 chargers had
been installed; 82 quick chargers and269 normal chargers.

Current

Progress with charger
installations

1

Targeting assembly companies in the areawith an EV parade to the fifth station of
Mt. Fuji and exhibition of EVs.
2

3

 J League’s Shimizu 4
S-Pulse promotes eco-friendly
living. Their official car is an
EV, which is on display attheir home stadium.
 A tiny offering by Tajima
Motor Corporation.
 The Hamamatsu Industry
Technology Center has
a new-generation vehicle
library with EV parts
on display. Admission is free.  NTN, a major ballbearing manufacturer, developed an in-wheel motor. The
experimental car can change directions while stationary.

The prefecture is actively developing charger infrastructure and achieved its goals ayear earlier than planned. Quick chargers were installed by NEXCO Central Nippon andnormal chargers by PIS Network. The area has a vibrant private sector and infrastructure
expansion is being planned for the east coast of Izu, which hosts many tourists visiting thearea by EV.
In order to promote the EV-friendly environment, the first-ever Mt. Fuji EV Festa washeld. During the event, the hill-climbing ability of EVs was demonstrated by 35 vehicles
paraded to the Fujimiya exit that marks the fifth station up the mountain — a distance ofabout 16 km that climbs more than 900 m and takes about 40 minutes. The parade wascomprised of small EVs and electric bicycles developed by companies in Shizuoka.
The test run and exhibition was joined by 11 Shizuoka companies and one university. At

User's View

VisionA need for collaboratio
Shizuoka is home to many parts suppliers
for conventional cars. To develop newgenera tion v ehicles, collabora tion
between these companies is a must. The
prefecture is quickly expanding charging
infrastructure in order to support the
new industry and provide employment
opportunities.

S

hizuoka is a transportation hub linking east and west Japan. The area is also
known as the Craft Prefecture. In the future the prefecture aims to revive industry
and construct a low-carbon society.

A chance to experience
Shizuoka technology
The parade and exhibition demonstrated
the hill-climbing ability of EVs and theirquiet ride that lets users enjoy the soundsof birds along the way. Visitors werepleasantly surprised by all the advanced
technology.

In cooperation with the Shizuoka Prefecture Planning and Public Relations Department, Policy Planning Division, Energy
Policy Section and Industry and Economics Department, Industry and Economics Division, New Industry Expansion Section.

12

the exhibition, people could test drive smallEVs, converted EVs and electric bicycles.
NTN’s in-wheel motor and Tajima Motor
Corporation’s converted EV and Super
Small Mobility system were representativeof the area’s commitment to EV technology.
The prefectural government also has alibrary dedicated to new-generation vehicle
publications.

Vol.

10

Aichi Prefecture

Next-generation, battery charger infrastructure
initiative
Aichi has many vehicle-related companies, a fact that has facilitateddeployment of both normal and quick chargers. The prefecture hopes todeploy 1,600 chargers.

Aichi automotive
companies leadingwith cutting-edge
technology.
1,600 chargers by fiscal
year 2020
The prefecture exceeded its targetof 2,000 EVs and PHVs for fiscal
year 2013, deploying more than
5,000 vehicles. In addition, there
were already 100 chargers installedby 2010 with a goal of 1,600 for the
future, which would be the most inJapan.

TargetAbove: Solar-powered EV/PHV chargers at Toyoda City Hall.
Below: Rental point for advanced, eco conscious Ha:mo at
Toyota Ecoful Town. There are 20 rental points in the city.
(http://www.toyota.co.jp/jpn/tec/its/hamo/)

By December 2012 there were 3,952
vehicles in the prefecture (2,367 EVs
and 1,585 PHVs), indicating steadyprogress towards the target of 5,000.
In addition, there are currently 661
chargers installed (85 quick and 576
normal). The target was revised andinstallations are steadily increasing.

Current

Rapidly achieving thetarget of 5,000 vehicles

Aiming to be number 1 in all areas —Toyoda City’s eco-friendly transportsystem powered by small EVs.

V large number of vehicle makers and related companies,

ehicle ownership in Aichi leads the nation due in part to theNormal charger from Toyota Industries Corporation
with excellent communication functionality.
Equipped with IC card authentication and PIN
authentication.

which form the industrial base of the prefecture. Residents arealso very eco conscious, resulting in a great deal of interest in nextgeneration EVs and PHVs.

EVs and PHVs are tax-free for five years thanks to the prefecture’s special tax system. Introduced in January 2012, the system is helping
boost sales of the vehicles.
By the end of fiscal year 2020 Aichi hopes to have 1,600 chargers in place to service its rapidly growing EV/PHV fleet, which is the largest
in Japan. The prefecture wants to lead the nation in both EVs and PHVs as well as chargers.
Toyoda City is using super-small Coms and other EVs developed by Toyota Auto Body. The vehicles are being deployed for the Hamo
City transport test project, an efficient and ecological undertaking that is garnering favorable reviews.
Aichi is also home to many charger manufacturers, including Toyota Industry Corporation — Japan’s first JARI (Japan Automobile
Research Institute) certified company. It and other cutting-edge EV/PHV firms are helping to popularize the vehicles.

Toyota’s HEMS H2V allows users tocharge EVs and PHVs by remote likeother home electronics. HEMS makes
people more energy-conscious,
ultimately helping to popularize EVs
and PHVs.

User's View

VisionIntroduce HEMS toboost deployment

Chargers at convenience
stores well received
Chubu Electric Power took advantageof special tax breaks to install 21
quick chargers at convenience stores— a move that proved to be quite
popular.

In cooperation with the Aichi Prefecture Environment Department,
Aerial Environment Division, Global Warming Risk Management Office.

Super-small EV Coms developed and sold by Toyota Auto
Body. It can be charged via standard 100 VAC electricaloutlet.

13

Vol.

11

Kyoto Prefecture

Next-generation, battery charger infrastructure
initiative
The city where the Kyoto Protocol was inaugurated, Kyoto aims to install
629 quick and normal chargers at roadside stations, service areas,parking lots, major intersections and other locations.

Taking ecology seriously — The city of the Kyoto
Protocol aims to lead the nation in EV/PHV usage.
Current

TargetHaving the most is thebest

5,000 EVs by the end of
fiscal year 201

As of March 2013 there were 1,050 EVs
and PHVs in Kyoto along with 42 quick
chargers and an undetermined numberof normal chargers. Kyoto is determined
to lead the nation in all categories.

The sports EV Tommy Kaira ZZ by Green Load Motors(GLM).

Kyoto hoped to deploy 5,000 EVs by
the end of fiscal year 2013 and install
50 quick chargers along with 7,000
100/200V electrical outlets.

1

Japan’s first EV regulations linking the
tourism, public, private and educational
sectors.

2

T

3

4

 The Buddhist Society,
Association of Shinto Shrines,
restaurants and tourist facilities
are promoting Kyoto EV/PHV Stories aimed at
encouraging tourists to use EV taxis and rentals.
 Mr. Miwa, president of Mobility Plus. The firm
developed Q Den Maru, which has a generator andself-charging lithium-ion battery.  Public EV
charger installed by Ueharasei Shoji.  Kyoto
Hotel Okura linked up with Ueharasei Shoji to offer aplan that includes a rental EV.

his year heralded the linking of the Kyoto Jyukan Expressway with Meishin
Highway. Nex t year will see completion of the Kyoto Namiwachi and
Tanba intersection, opening up north-south traffic through the city. These
accomplishments lie at the core of Kyoto’s Always Charged project that kicked off in April
2013.
The birthplace of the Kyoto Protocol, Kyoto also promulgated Japan‘s first EV regulationsin 2009. Since then a number of undertakings have helped popularize EVs and PHVs:
Industry and public/educational institutions have held joint conferences. The Buddhist
Society and Association of Shinto Shrines along with restaurants and tourist facilities set
up the Kyoto EV/PHV Stories project to promote EV/PHV taxis and rentals. And the Kansai
Government Union held an EV/PHV photo contest.
This year is the final year of a five-year undertaking that saw expansion in new areas. The
renowned sports EV Tommy Kaira ZZ patented by Green Road Motors was released andcould be driven on public roads. In addition, the Q Den Maru quick charger developed

VisionUser's
View

Kyoto’s Always Charged
project

Perfectly suited for thecity of the Kyoto Protocol

Chargers will be installed along thenorth-south highways and also alongother main roads. If all goes as planned,
Kyoto will realize its dream of petrol-freetransport.

Kyoto is known as the birthplace of the
Kyoto Protocol, with many sightseeing
points that can be accessed by EV taxis
and rentals. Since they are so quiet,
tourists can fully enjoy the serenity ofthe bamboo forests and other peacefulattractions.

In cooperation with the Kyoto Prefecture Culture and Environment
Department, Environment and Energy Bureau, Environment Policy Section.

14

by Mobility Plus is being deployed for roadservices. Kyoto’s EV-related companies
are becoming increasingly vibrant and wellknown.
Kyoto Hotel is now offering guests a planthat includes an EV rental while Miyako
Taxi is providing EVs for school excursions
and childcare support. The changing EV
landscape is also increasing demand forchargers.

Vol.

12

Osaka Prefecture

Next-generation, battery charger infrastructure
initiative
Osaka is to be divided into 14 areas and contain a total of 175 chargers.
Areas with heavy traffic will have 20 chargers each, main sightseeing
areas 10 each, and five each in other areas. (Published in April 2013.)

Transforming Osaka into the leader of EV-related industry
and promotion.

1

Half of all vehicles tobe eco cars*
Osaka hopes to ultimately deploy 53,000
vehicles (31,000 EVs and 22,000 PHVs).
The mid-term target through fiscal year
2015 is to deploy more than 12,000
vehicles (7,000+ EVs and 5,000+ PHVs).
At the same time the prefecture wants
to install 33 quick chargers and, by theend of fiscal year 2020 or sooner, 1,300
normal chargers.

TargetOrix Motors and Mercedes Benz Japan are jointly
managing the Smart EV Car Share project at Grand
Front Osaka.

By the end of 2011 Osaka had deployed
1,026 EVs and 193 PHVs while the latest
data shows more than 2,300 EVs and PHVs
in operation — a nearly two-fold increasein a year. In addition, car dealers boast themost charger installations, with many morechargers available at shopping malls andlarge retail stores. By the end of fiscal year
2012, 60 quick chargers and 322 normal
chargers had been installed.

Current

Development of charger
infrastructure going well

* Including EVs, PHVs, NGVs and HVs.

Presenting information on sports EVs, carshares, EV taxis and more in a state-ofthe-art knowledge center.

2

large number of firms in the Hanshin region devoted to electricity storage
T heprompted
the Osaka government to kick off Osaka EV Action Program, a project
aimed at fostering cooperation between energy companies. Manufacturing, government
and educational sectors are all linking up to promote the expansion of EVs.

3

4

 The Lab at Knowledge Capital features the elegant sports EV Tommy Kaira ZZ .
 Mobile quick charger developed by Dengen.  Smart houses by Daiwa House in
Harumidai Eco Town, Sakai City. The town’s second car is a Nissan Leaf.  EV/HV
taxi stand at Grand Front Osaka.

EVs use lithium batteries so Osaka is aprime area for deployment due to themany new and existing companies in
the field of electricity storage. Mobile
chargers, car sharing and tie-ups
between the public and private sectors
are driving development.

In cooperation with the Osaka Prefecture Government.

User's View

VisionCreating the leading
EV/PHV city

Grand Front Osaka in Umeda showcases the prefecture’s efforts,featuring an EV/PHV-only taxi stand that provides taxis identified
by distinctive markings. The same complex is home to Knowledge
Capital (which houses The Lab) and a display of the sports EV Tommy
Kaira ZZ developed by Kyoto University’s Green Load Motors. In thebasement, Orix Motors and Mercedes Benz Japan introduce theSmart EV Car Share project. This prime location — known as theKansai International Strategic Research Innovation Zone — represents
the vitality of the burgeoning EV field.

Practical normal
chargers
Quick chargers are unnecessary
when there is ample time to charge.
Normal chargers are less expensive
than quick chargers, making them
important to the overall infrastructure.
Users can charge their vehicles while
shopping or watching movies.

15

Nishi Yodogawa ward hosts Dengen,the company that developed Japan’s
first limited-area mobile quick charger
boasting output of 10 kW. In addition,
Sakai City has formally instituted car
sharing using EVs.
These and other examples make Osakaa leader in the EV/PHV field.

Vol.

13

Tottori Prefecture

Next-generation, battery charger infrastructure
initiative
Tottori is promoting e-mobility to foster eco tourism and also hopes toinstall 500 chargers as part of its Always Charged project.

Getting the most out of
EVs — Meeting the dailytransportation needs ofTottori.
3,000 EVs by the end of
fiscal year 2015
The short-term goal through the endof fiscal year 2015 is to deploy 3,000
EVs and PHVs. The target for installingquick charges will not be determineduntil fiscal year 2015.

TargetCurrent

Above: Car share space located one minute from Tottori
Station.
Below: Touching the rear window with Chizu Sekiyu’smembership card opens and closes doors.

In July 2010 an EV manufacturer
was established in Yonago City. EV
production is still in the trial phase with
252 finished as of the end of March
2013. (The number of PHVs produced
is unknown.) The 33 quick chargers
represent a charger-to-population
ratio that matches national averages.

No need to refuel and easy to use. Promoting
eco friendly, EV car sharing and public
transportation.

A May 2013. Members can book EVs from cell phones or via the firm’s website then immediately
n example of private enterprise embracing EVs is Chizu Sekiyu, which started EV car sharing inFree quick charger in Tottori’s municipal
parking lot. Parking is free for the first 30
minutes and rental EVs can be charged
for free.

pick up their car. The only item required is a membership card. After use cars must bereconnected to a charger. A proprietary card reader system manages member information.

Rates are ¥200 per 15 minutes with a maximum fee of ¥4,300 for 24 hours. Payment is via credit card, which must be registered in thesystem. Membership is expanding: After only three months the pickup and charging lots expanded from three to four. Chizu Sekiyu also
tied up with Tottori City and Tottori University to set up an EV rental business with a fleet of 10 vehicles.
Ohyama in western Tottori replaced its municipal bus in March 2012 with an EV demand-taxi. People can book a ride one hour in advanceby phone. Currently there are five such taxis — operated by a firm under contract with the local government — servicing 379 fixed
destinations, including 168 in the town to supermarkets, hospitals, golf facilities and more along with another 80 destinations. Passengers
can choose from eight departure times. The fee is ¥500 per ride.
EVs are a natural fit for rural Ohyama, and the town leads the prefecture in charger infrastructure, offering three quick and nine normal
chargers.

The ratio of quick chargers per person
should be improved and EV carsharing and rentals increased. The
prefecture is also reviewing usage
fees.

In cooperation with the Tottori Prefecture Environmentand Living Division, Environment Advancement Section.

User's View

VisionExpanding EV usage

Discovering different uses
for EVThe system is ideal for people who
don’t own cars, like students orcompany transferees, and the ability
to use the vehicles for a limited time isvery convenient. Ohyama’s demandtaxi system is a good replacement forthe bus and also very eco friendly.

16

The Smile Ohyama Go car share is popular withhandicapped drivers who commute to nursing homes.

14 Okayama Prefecture
Vol.

Next-generation, battery charger infrastructure
initiative
Increasing EV use and promoting safe driving are targets for Okayama
in the future. The prefecture hopes to install 586 chargers along heavily
travelled freeways and main roads, near government offices and tourists
spots, and in other areas.

Smoothly deploying EVs along the ChugokuShikoku-Kinki nexus.
Current
Two years ahead ofschedule
As of March 2013 there were 1,037 EVs
deployed — clearly two years ahead ofschedule — and 17 of the planned 20
charge points installed. There are now
52 quick chargers in the prefecture.
Viajar is a driving website that shows distances between
quick chargers and tourist destinations. It can be accessedfrom the prefecture’s official website. (http://www.pref.
okayama.jp/page/276436.html) Charger locations in the
Chugoku-Shikoku regions are shown above.

1

Target1,000 vehicles by fiscal
year 2015
The short-term goals, implemented in
March 2011, called for deployment of
1,000 EVs and PHVs by fiscal year 2015
in addition to installation of 20 charge
points throughout the prefecture, eachcovering a circular area of 30 km.

Publicizing the availability of chargers while
studying and developing technologies fornext-generation vehicles at OVEC (Okayama
Vehicle Engineering Center).
kayama connects nine prefectures through the nexus formed by Chugoku,
Shikoku, Osaka and Hyogo. The Chugoku-Shikoku Joint Meeting for Increasing
EV Usage was held to smooth transition to EVs. Also, in order to assist people
touring the area via EV, information regarding distances and times between quick
chargers is available on a tourist website.

O

2

3

 OVEC-ONE , based on Mitsubishi Motors’
GALANT FORTIS .
 OVEC director Hiroshi Yoshida, who spearheaded
development.  Thin, in-wheel motors separately control
each of the four wheels.

VisionPromoting tourism
The prefecture is considering
introduction of a billing system tosubsidize operating costs for chargers.
At the same time, in order to boost
t o u r i s m i n K a n s a i, C h u g o k u a n d
Shikoku, the locations of chargers will
be publicized and more will be installed.

Okayama is home to Mitsubishi Motors’ Mizusima plant as well as a number of EV/
PHV projects aimed at popularizing the vehicles. OVEC is the main base for projects
beginning from April 2011. The Industrial Technology Center of Okayama, Okayama
Industrial Promotion Foundation and 16 small- and medium-size automotive suppliers
joined efforts to address the changing vehicle industry due to the popularity of EVs.
In addition, with Mitsubishi Motors SIM-DRIVE acting as advisor, Okayama Universityof Science is studying and developing new technology for next-generation vehicles
through their Creating Products from the Vehicles Perspective project. In March 2013

User's
View

Attempting to promote EV
tourism
Okayama is promoting tie-ups between
governments both inside and outside
the prefecture for using EVs and PHVs
for tourism. In an area characterized byan aging population and decreasing
gas stations, the potential for EVs ishigh.

In cooperation with the Okayama Prefecture Industry and Labor Department, Industry
Planning Division and Environment and Culture Department, Environment Planning Section.

17

they unveiled their prototype EV named OVECONE, which uses efficient, lightweight in-wheel
motors. The vehicle has attracted attention fromvarious sectors.

Vol.

15

Saga Prefecture

Next-generation, battery charger infrastructure
initiative
To avoid running out of power during medium-range trips, Saga plans
to install 129 quick chargers distributed every 5 km along highways andevery 20 km along main prefecture roads. Depending on the locationand typical length of stay, a total of 392 quick and normal chargers will
be installed.

24-hour availability for anybody, anywhere, anytime —Making Saga renowned for EV/PHV driving ease.
1,000 vehicles by fiscal
year 2013
The short-term goal by fiscal year 2013
is to deploy 1,000 EVs and PHVs. Saga
also plans to install quick chargers atseven Family Mart convenience stores
and another six throughout the prefecture
at key points like airports and main train
stations. Subsidies will also be available
for those purchasing EVs or PHVs and/or
installing chargers.

TargetBy the end of March 2013 the target had
nearly been achieved, with 703 vehicles
deployed (579 EVs and 124 PHVs).
In addition, seven chargers had been
installed at Family Mart stores and four
more at main train stations and airports.
Saga now has 23 chargers, including
those run by the private sector.

Current

On track to exceed
targets¥500 per charge at Family Mart’s quick chargers. Storesare open 24 hours.

Actively promoting development of EVs
and charger infrastructure by events suchas test drives.

1

A
2

3

 Charger and fee collection system using a vending
machine near Karatsu Station.  Quick charger at the
Nananoyu EV Spa. Charging costs ¥500 for yen for 15
minutes with a clerk available to assist.  Roller Test
Drive for 10,000 is found at various events throughout theprefecture.

Current efforts are focused mainly on
expanding infrastructure by installingquick chargers at places where highvoltage is already available, such as
shopping centers and roadside stations.
At the same time the prefecture wants toaccelerate the spread of EVs and PHVs
using its own subsidies.

In cooperation with the Saga Prefecture Agriculture,
Forestry and Fisheries Head Office, New Energy Section.

For the first time ever, Saga, Nissan and Family Mart collaborated to install seven quick
chargers at Family Mart locations, which users are finding very convenient. Fees are ¥500
per charge. During one month last year, a high of 46 charges was recorded. Saga is also
testing a system that allows users to pay charging fees using vending machines. This lowmaintenance system — a world-first — was developed to solve the problems associatedwith collecting usage fees, which threatens to slow the growth of infrastructure.
In the Sefuri Mountains close to Fukuoka prefecture, quick chargers were installed atthree spas. Called EV Spas, the chargers mainly target EV tourists from the city with theirunique appeal.
Further efforts at promoting EVs and PHVs included a Roller Test Drive for 10,000
campaign, which attracted 2,105 people fora total of 83 test drives by the end of fiscal
year 2012. The campaign will continue
through the current fiscal year. In addition,
Practical charging
Karatsu City has discovered an excellent
infrastructure
way to promote EVs: During the weekends
Saga planned from the outset to collectits government EVs are available as rentals
charging fees, which led to development
to the general public.

User's View

VisionContinue prefecture
subsidesccording to the prefecture’s own findings, by the end of September 2012 Saga
boasted 4.6 EVs per 10,000 people — the most in Japan. Saga is now promoting
its 24-hour Ubiquitous EV Network project.

of the world’s first vending-machine pay
points as well as chargers located atconvenience stores and mountain spas.
The prefecture plays a very active role inpromoting EVs.

18

16 Nagasaki Prefecture
Vol.

Next-generation, battery charger infrastructure
initiative
Nagasaki drew up its plans in May 2013 based on the results frompromotional conferences and business model research. The prefecture
hopes to install a total of 64 chargers; 32 quick and an additional 32 quick
or normal chargers depending on the area and regional characteristics.

At the combined ITS and quick charger area, tourists can obtain sightseeing information.
The close up shows the Nagasaki Future Navigation System.

As of April 30, 2013 the city had
deployed about 630 vehicles (510
EVs and 120 PHVs) and installed 43
public quick chargers along with 49
normal chargers. In Goto chargers
were installed every 20 km.

2500 EVs by 2013
The original plan was to deploy 500
vehicles by around fiscal year 2013serviced by 500 200V chargers,
including private chargers, whichwere not part of the target number.

TargetExceeding expectations

Current

1

EVs/PHVs and ITS
forming the basis ofa futuristic way tosightsee!

Creating new businesses and using local
resources to make EV tourism the norm.

3

G

4

5

 Rental EVs at Takahama, one of Japan’s top 100
beaches. Goto Island abounds with lightweight rental
EVs with their signature WA license plates.  五
Douzaki church, a popular sightseeing spot.  Ohhato
Taxi charges EV taxis late at night.  Goto City’sgovernment car with its instantly recognizable design.
 Utsumi restaurant uses EVs for delivery.

Whether or not an area is served by
IP ITS, drivers will always be provided
with useful information. The system
is almost finished and will represent
a successful development of driving
technology based on new businessmodels.

In cooperation with the Nagasaki Prefecture Industry andLabor Department, Green New-deal Promotion Office.

ITS is being employed for tourism. Currently the 217 groups in the Nagasaki EV & ITS
consortium are standardizing EVs & ITS within the government, industry and educational
sectors. ITS spots on the island contain sophisticated quick chargers that tourists can use
to find points of interest and chargers along their route. They can also use the Nagasaki
Future Navigation function in the charger to download information to their car navigation
systems and program destinations. This feature will soon be upgraded.
In areas not served by ITS, traffic and disaster information is automatically transmitted to
car navigation systems. In addition, smart phones can be used to locate charging facilities
and check remaining power and power required to reach the destination by calculating
gradients along the route. These advanced
technologies help users avoid experiencing
power shortages while driving.

User's View

VisionTouring the island via
advanced ITS

oto is a picturesque chain of islands containing Goto City and Shinkamigoto Town,
and is host to the Nagasaki EV & ITS consortium. The area — renowned for its
Christian heritage — deployed 138 EVs and two PHVs through fiscal year 2011,all of which are being used as taxis or rental cars. About two-thirds of the quick chargers(28) in the area are installed in 15 places. The high concentration of chargers in one area
is ideal for the Futurized Drive Sightseeing System, which links EV and ITS (Intelligent
Transport Systems).

Very popular as an EV
destination
More than 60,000 people have used
EV rental cars since being deployedon Goto Island. Tourists have madeit a point to use EVs for sightseeing,with the cars receiving very favorable
reactions.

19

Private companies on Goto Island are
actively introducing EVs.

17 Kumamoto Prefecture
Vol.

Next-generation, battery charger infrastructure
initiative
Kumamoto hopes to install more than 550 chargers, of which 110
will be quick chargers. In order to achieve their goal, the prefecture isencouraging the private sector to develop charger infrastructure.

Rolling out the Kumamoto with EV program at industry,
government and educational locations. Providing EVs
for sightseeing and developing charger signage.
Current
Exceeding expectations

Guide sign at a Kumamoto Castle parking lot.

By the end of June 2013 Kumamoto had
deployed 475 EVs, exceeding the goalby a large number. In addition, 23 quick
chargers and 126 normal chargers had
been installed. Nearly half the chargers(nine quick and 51 normal) were
installed by the prefecture.

Target300 EVs and PHVs
within this fiscal year
Kumamoto planned to deploy 300 EVs
and 1,000 electric bicycles by the endof fiscal year 2013. The prefecture also
wanted to install 10 quick chargers
and 80 normal chargers along with a
website showing charger locations.

1

Revitalizing the tourist industry with EVs byencouraging tie-ups with manufacturers andcreating signage for chargers.

2n August 2010 the prefecture linked up with Honda motors — which has a plantin Kumamoto — and implemented the Comprehensive Agreement for Nextgeneration Personal Mobility and Operation Tests. The program utilizes vehicles
lent by Honda in order to popularize EVs.

I

Honda and Sojo University jointly designed materials, which (along with the logo) are
crucial to publicizing EVs. The Harada Lab at Sojo University’s College of Arts also
created a style guide used when making the prefecture’s website. The design andlogo can be seen at local Honda dealers in Kumamoto and at Honda headquarters
in Aoyama, Tokyo. In July Kumamoto City displayed the logo at a parking lot for
Kumamoto Castle.

3

 Signage indicating chargers.  Sightseeing tests let users
experience Aso’s natural beauty via EV.  Electric rental
scooters charging.

VisionOn May 19, 2013 the village of Minami Aso started testing its EV sightseeing program.
Groups can use a Honda Fit EV free of charge for up to four hours. There are three testroutes available, the most popular being the Aso Summit and Water Source course,with 80% of tourists choosing this route. The prefecture is also planning to test EV carsharing in Kumamoto City and continue toUser'sexpand charging infrastructure.

View

Looking to continue tests

Reviews are mostly positive

The prefecture wants to continue the
Next-generation Personal Mobility andOperation Test and the EV Sightseeing
Test. These projects are very effective atpublicizing EVs. EV usage has a ripple
effect for nature and sightseeing.

EV sightseeing tests have been wellreceived. Tourists can drive fourhours for free and take in many sights.
Moreover, the attractive signage makes
it easy to find chargers.

In cooperation with the Kumamoto Prefecture Industry, Laborand Sightseeing Department, Industry Support Division.

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18 Okinawa Prefecture
Vol.

Next-generation, battery charger infrastructure
initiative
Okinawa wants to deploy EVs to reduce greenhouse gas emissions
and install 227 chargers throughout the prefecture based on presumed
driving habits.

Developing new ways to use EVs in a remote island
environment.

Based on Isuzu’s mid-size bus. The bus has a system that
displays travel information.

5% of new vehicle sales
over the next five years
In March 2011 the prefecture launched theshort-term EV/PHV Town Action Plan withthe goal of having EVs account for 5% of
new vehicle sales over the subsequent
five years. Okinawa also hoped to installquick chargers along main roads and at
major tourist attractions. The overall goal
was to lessen environmental burden andgreenhouse gases.

TargetBy the end of March 2013 Okinawa had
deployed 549 EVs and PHVs. Of these,
195 were purchased using prefecture
subsidies, of which 50 were rentals.
Okinawa also installed 33 quick chargers
and 148 normal chargers. Of the 33 quick
charges, 30 were installed by AEC.

Current

Private sector leading
installers of quick chargers

1

Using EV buses to ease traffic congestionand planning to deploy ultra-small EVs on
isolated islands.

O

kinawa is highly car dependent with even tourists having to rely on rental cars.
Because of this, the prefecture has the highest level of CO2 emissions in Japan.
In the capital city of Naha traffic comes from three directions, creating hugetraffic jams in the morning and evening, during which the average speed is 14 km/hr —much slower than in Tokyo’s 23 wards. In short, Okinawa has the worst traffic conditionsin the country.

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 Small EV developed in Miyakojima. The city is planningto develop a second model.  EV deployment inMiyakojima hit more than 50 vehicles. Many businesses
use EVs for deliveries.  EV as a mobile library.

Miyakojima is aiming to be an Eco Islandwith their own plan for popularizing
EVs while Nanjyo is rapidly expanding
charging infrastructure. Those twocities lead Okinawa’s EV development,
including the deployment of EV buses
and rental cars.

In cooperation with the Okinawa Prefecture Environmentand Living Department, Environment Policy Section.

Okinawa is aiming to be an Eco Island. Miyakojima is a model for an eco-conscious
society and is having private companies provide training for EV-related projects.
Companies on the island are linking up
to develop compact EVs via the Small EV
Industrialization Model project. They deploy
EVs as public vehicles and even have a
The benefits of EV are
mobile library. Starting this fall Honda andhuge
Toshiba tied up to help lessen the carbon
Islands in Okinawa are fairly flat with few
footprint on more isolated islands throughhills. Due to its isolation, fossil-based fuels
recycling efforts and trial EV programs.

User's View

VisionKeep your eyes on
Miyakojima and Nanjyo

In November 2012 Okinawa introduced the EV bus Garju Go, running a test route of 11
km. Over a four-month period the bus — on four charges a day — was cheaper to operate
than a diesel-powered vehicle. A second EV bus has been added to the fleet for further
testing. Starting in September 2013 two EV buses were operating even at rush hour. Bothcost about ¥200,000,000 but are proving invaluable as regards the environment and as a
viable means of public transport.

are relatively expensive so EVs have abright future here. Also, tests conductedon the islands can be concluded fairly
quickly, hence many EV projects aretested here.

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