- The Origin of Japan -Why Hyogo is The Origin of Japan?
Reason 1
Reason 2
Reason 3
Reason 4

historical roots
No.1 contents
every elementsbase for traveling

Population: 5.38 million (7th largest in Japan)
Area: 8,396 km2 (12th largest in Japan)

Keeping, inheriting, developing

Sustainable Tourism starts from Hyogo

the Origin

That is Hyogo Field Pavilion

That is SDGs

HYOGO

Kyoto
Tokyo
Osaka
Hyogo Field Pavilion

Historical Roots
Wetland with richvegetation became asacred place for storks

Japanese sake was invented
and developed in Hyogo

The best quality
Sake rice was bornin HyogoThis rock is called
for the place where
Japan began
Japan’s modernization
began in Kobe and adiverse culture took hold
The genes of Hyogo Cattle
are passed down to
99.9% of Wagyu Beef

In the wake of the Great
Earthquake, we establishedthe philosophy of “Bring
Buck Better”

Japan’s oldest metal
production area is said tohave its origins 1500 yearsagoNo.1 Contents
It is the mostbeautiful castle on theWorld Heritage Site,remaining as it was
first built
The longest suspension
bridge in the world until
2021

70% of the pearls,
distributed aroundthe world areprocessed in Kobe

The national market shareof incense is 70%
For 300 years,
it has prospered as
Japan’s No.1 Sake
brewery

Kobe Beef is a top
brand Wagyu that has
passed strict standards
Huge whirlpool over 20m
in diameter is a mysterious
natural phenomenon

There are over 150 various courses,
including Japan’s best, oldest, andmost difficult one

Awaji Island, a treasure trove of ingredients,
has a food self-sufficiency rateof over 100%

Every Elements
There are islandsof various size andpopulation

There is a
mountainous area
where you canenjoy forest therapy

Facing two different sea areas,
seafood is diverse andabundant
There are large cities andindustrial areas withbeautiful night views

There are more than
10 ski resorts, mainly inthe north.

The countryside where native,
lifestyle, and production are inharmony is expanding

Traditional culture
and festivals here
have been passed
down
Many old townscapesremain in various placesHyogo Field Pavilion programs have..

Story

Solutionsrooted in region,
rarity, uniquenessregional, social issues

185
programs
approved― As of Feb, 5th,2024―

Sustainability
Continuity & Regional

9

programs selected
as Premium
Programs― As of Feb. 5th,2024―

Blessings gifted by Water
The secret of Nada sake’s dry taste
The brewing water used at Nada Gogo, “Miyamizu” is had water that contains a lot ofminerals such as phosphorus, calcium, and potassium. These minerals become nutrients formalted rice mold and yeast and promote the action of enzymes. Active fermentation creates
the rich, sharp, and refreshing taste that is the main characteristics of Nada sake.

What brings out the colorful yarn
Banshu-ori is a yarn-dyed fabric that is dyed at the thread stage and then woven. The
weaving technique that was introduced to central Hyogo more than 200 years ago tookroot here because the three rivers that run through this region provided abundant water
resources for yarn dying. This comes from the fact that the water is soft and produces
good color.

This is how light-colored soy sauce was born
Light-colored soy sauce, which is closely related to the spirit of Japanese cuisine, originated in
Tatsuno, western Hyogo. Light-colored soy sauce can be made by adding steaming rice andsoft water with low iron content to common ingredients such as wheat, soybeans, and salt. The
water from Ibo River, which flows through the center of Tatsuno, is a soft water with a low ironcontent, which is rare in Japan, and this is why light soy sauce was born.

Blessings gifted by Earth
The reason why is the highest quality ”Yamada Nishiki” grown here
Yamada Nishiki, which has been highly regarded as the raw material for sake for 90 years,
is a variety developed by Hyogo. The most suitable area for cultivating this Yamada Nishiki
is the top quality district in central Hyogo. Since this area was the bottom of the lake morethan 30 million years ago, the fine-grained clay soil that has accumulated retains moistureand nutrients well, and the roots are deep and easy to extend, making it suitable forcultivation.

This is how storks’ sacred place was born
Toyooka Basin in northern Hyogo is a Japan "sacred place for storks" where they flew in fromthe continent and settled there. About 20,000 years ago, this area was an inlet of the sea, andthe presence of a solid rocks-covered estuary that became a bottleneck for the flow of the rivercreated a wetland with repeated sediment accumulation and flooding. This wetland became an
excellent feeding ground for storks, which are rich in aquatic life, and settlement progressed.

Beautiful silver workmanship, Awaji tiles called “Ibushi-Gin”
Awaji tiles in the southern part of Awaji Island, which has been counted as one of the threemajor tile producing areas in the Japan for 400 years, are now widely used not only as
roofing materials but also as wall materials, floors, and decorations. Its feature is abeautiful silver finish called "Ibushi-Gin". This is because the fine, iron-rich soil produced inthis region forms a strong carbon film on the surface that is unparalleled during firing.

Blessings gifted by Air“Unkai” -sea of clouds- spot occurring
In the inland area of Hyogo, there are many basins surrounded by mountains, and there aremany rivers that originate from these mountains. In these terrains, while humidity tends to behigh, the temperature difference between day and night increases from autumn to the following
spring, and fog is likely to occur due to the radiative cooling phenomenon. At the ruins of amedieval castle on a mountain, you can encounter a fantastic scenery that makes you feel as if
you are floating in the clouds.

To maintain the highest technology suspension bridge 200 years
When the Pearl Bridge connecting Kobe and Awaji Island was completed in 1998, it wasdeveloped as the world's longest suspension bridge (3.91 km) that combines cutting-edge
technology. In order to use this bridge, which plays an important role not only in traffic but also in
supplying water to the island, for a long time and safely, dry air is sent inside the suspension
bridge cable to prevent corrosion of the cable even in an environment exposed to the sea breeze.

Relax your body and mind with an incense experience
The west coast of Awaji Island, where the sunset is beautiful, is the No.1 incense stick production
area of Japan that has been handed down for nearly 200 years. The westerly winds that blow
around here in winter are harsh conditions for fishing, but they are suitable for drying kneaded
incense sticks. The factory has characteristic windows designed to let in the wind, creating an
atmospheric landscape. There is also a general scent program such as aromas, perfumes, andherbariums.

Mythology of Japan Creation
Nushima Island; the origin of Japan creation

This is theplace!

A remote island 4.6km south of Awaji Island
Periphery：9.5km
Population: 400

Roots
Elements

Nushima island is a place where it is said the
beginning of the Japanese archipelago in theJapanese mythology. Strangely shaped rocks● KOBE derived from mythology are highly unique.

Tajima Cattel Pasture Park

Trip to feel the sake brewing
inheritedCruise
at a village of
kingsake fromrice Kobe
🚘the
plus
🚢of
120minOnokoroLocal fishermen with highly skill of navigating
difficult places, organize a boat tour around the islandwith mythical story in cooperation with migrants.
Fishermen and migrants on the island conduct tours
with full of charms of its entire the region.

Ohshiko Shrine

Roots; the “King’s stone” continuing 1700 years

One of the three wonders of Japan, this is a power spot with amegalith 5.7 meters high and 6.4 meters wide. The raw stone has
been quarried here since 1700 years ago and was used in theconstruction of tombs and historical buildings of ancient kings.
🚘 50min (48km) ｜🚈 60min from Kobe

Experience making
accessories using stones

Hyogo Field Pavilion Tour

Historical roots

The Origin of Japan tour for FIT
Admire Hyogo's famous sights "Himeji Castle"and "Akashi-Kaikyo Bridge" while feelingnature by cycling, and take a cruise aroundNushima Island, which is said to be thebirthplace of Japan

Day

Day1

Sample Itinerary ※All transfer by public transportation
・Shinkansen Himeji sation
・Visit Himeji Castle
・Castle Town Cycling
・Esaki Fukuo-nohgaku

Stay in Himeji

Day2・Transfer Akashi-Kaikyo Bridge World form JR Maiko station
・Transfer Fukura by a highway bus
・Enjoy the Whirlpool Cruise & appreciate the Awaji Puppet
TheatreStay in Fukura

Day3・Transfer to Nushima by a local bus or steam ship
・Enjoy Onokoro Cruise
・From Nushima to Tokushima Airport

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Every elements

Hyogo Field Pavilion Tour

Historical roots

No.1 contents

Every elements

The Origin of Japan tour for group
Through workshops and a cruise, you can learn
about how Kobe beef and incense, which are
specialties of Hyogo, are delivered to people, andhow history has been passed down on Nushima,
which is said to be the birthplace of JapanDay

Sample Itinerary ※All transfer by charted bus

Day1・Arrival @Shinkansen Himeji station
・Visit Himeji Castle
・Transfer to Hakkou(fermentation) LabCoo& Honda Shoten bycharter bus
Stay in Himeji

Day2

・Observe the skill of Shikata Wagyu Meister by taking a charterbus
・Visit Izanagi Shrine, Ei area & workshop of scent
Stay at Grand Nikko

Day3・Transfer to Nushima by a charter bus or a steam ship
・Enjoy Onokoro Cruise
・Transfer to Fukura by a steam ship & a bus
Stay at Farefield

Day4

・Enjoy the Whirlpool Cruise & appreciate the Awaji Puppet
Theatre山田錦の館

Largest production area of Sake
Nada Gogo

No.1

🚘 / 🚈 30min. from Kobe

; the largest Sake Brewers district

Miyamizu well

Nada Gogo has 26 sake breweries concentrated in a range ofabout 10 km from east to west, and 25% of sake is producted
here. The development of this region can be attributed to four
factors: (A) Miyamizu, brewing water, which is rich in minerals,● KOBE (B) Tamba Toji, a group of sake brewers, (C) seasonal windsthat help control the temperature of sake breweries, and (D)Trip to feel the sake brewingshipping
inherited ata villageof the kingthattransports
sakeoftosake"Edo (Tokyo 300 years ago), a
mass consumption area.
Roots

Sake made in Hyogo

Hyogo is the birthplace and largest production area of sake.
In addition to sake brewing using Yamada Nishiki, thehighest quality raw material rice developed by Hyogo, sakebrewing is carried out in various places according todiverse lifestyles and climates.

Inami Brewery

Mr. & Mrs. Inami

No.1
Elements

Sake in HYOGO

🚘 45min (28km) ｜🚈 60min from Kobe

Taking advantage of its location as a speciality of Yamada Nishiki, a rice suitable for sakebrewing, it is a sake brewery that has been around for 130 years with a mellow taste ofsake.

Nishiyama Brewery🚘 75min (80km) ｜🚈 150min from Kobe

This is the sake brewery with the policy of "using high-quality ingredients and making
delicious things with only the simplest possible ingredients," for 170 years.
Women play an active role in this brewery.

Mrs. Nishiyama& staffs

Hyogo Field Pavilion Tour

Historical roots

Yamada Nishiki Sake Tourism
In Hyogo, the birthplace and largest production
area of Japan sake, you can experience the rice
fields of Yamada Nishiki, the king of sake rice, aseminar and a pottery experience using the soilthat grows sake rice, and visit breweries totaste sake, and enjoy Japan sake from all angles.

Day

Sample Itinerary ※All transfer by charted bus

Day1・Arrival @KIX（Kansai International Airport）, Transfer to
Yamada Nishiki Museum
・Making Experience of own sake cup and chopsticks
・Welcome dinner
Stay at NESTA

Day2・Agricultural experience & seminar of Yamada Nishiki
・Visit the local brewery (Inami, Kamimusubi and Fukunishiki)
Stay in Miki

Day3・Tour of Kamogawa Dam
・Learn about “Miyamizu” & Nada’s sake brewing@Nishinomiya-Go
Stay in Kobe

Day4

・Visit the barrel meister of Kikumasamune
・To various parts of Japan from Itami Airports or Shin-Kobe

No.1 contents

Every elements

I am the“Tajima Cattle”
professor

Roots of Wagyu Beef
Tajima Cattle

Roots; the origin of Wagyu Beef

● KOBE

99.9% of Wagyu in the world are said to be theoffspring of a Tajima Cattle. Tajima Cattle wasraised in Hyogo from birth until it became meat,and both father and mother have been Tajima
Cattle for generations.

Trip to feel the sake brewingTajima
inheritedCattle
at a villageof theof sake ricePark& kingMuseum🚘 2hr 45min (167km) from Kobe

Kobe Beef

No.1

Kobe Beef is an honorable name that can only be given to Tajima cattle,
the origin of delicious Wagyu, raised in Hyogo, which passes the very
strict standards. You can learn about the history of Tajima Cattle, thesecrets of its deliciousness, and taste it.
Kobe Beef Gallary

3min from Shinkansen Sin-Kobe st.

Shikata Town

Roots

; historical Beef cutting masters district
Meet shop & Restaurant Fukuyoshi
🚘 55min (50km) from Kobe

Tajima Cattle
Park & Museum

Kobe Beef Gallery

I am the master ofmeet cutting, trimming,and even cocking!

Real Kobe Beef🌸Hyogo Field Pavilion Tour

Historical roots

No.1 contents

Every elements

Fully enjoy Hyogo’s specialty
In addition to tasting all the foods nurtured in
Hyogo's rich land and sea, such as Japan sake,“botan nabe,” crab, and Kobe beef, this course
also allows you to enjoy the castle town of Tamba
Sasayama, the snowy scenery of Kannabe
Highland, the hot spring town of Kinosaki, and thenight view of Kobe

Day

Sample Itinerary ※All transfer by charted bus

Day1・Transfer by a charter bus from Kyoto (mountain side)
・Taste sake @Nishiyama Brewery and take WS of fermentation
・Explore walking around Tambasasayama castle town, hotpot
with wild boar
Stay in Tamba
Sasayama

Day2・snow experience @Kannabe highland
・Enjoy crab dishes
Onsen

Day3

・soba noodle making experience @Izushi
・WS of making Japanese sweets @Yumenoki or strawberry
picking @Nagashio Farm・Enjoy eating Kobe Beef
Stay in
Kobe

Stay in Kinosaki

山田錦の館Well-being on field
Kannabe Highland

Elements

Under the vast fields, surrounding mountains, andstar-filled sky, it is full of various attractions
throughout the four seasons.
(Spring) Trekking, (Summer) grass activities,(Autumn) foliage activities, (Winter) snow activities
KOBE●🚘 120min (140km) from Kobe

Forest Therapy Cycling

Trip to feel the sake brewing inherited at a village of the king of sake

Elements

While feeling the healing of the forest along the scenic
valley, this program runs on an e-bike with a guide.
🚘 110min (121km) from Kobe

Picking Fruits

160 Golf Courses

Elements

Experience harvesting seasonal fruits such as
strawberries, grapes, and blueberries on the spot!

Kurort Walking

Roots

Elements
In the town where national holiday to honor theelderly originated, healthy walking to enjoy life for along time and with local people.
🚘 140min (80km) from Kobe

Awaji Island
150 km bike-aroundThe best golf destination in Japan

Historical roots

World Golf Week in HYOGO

No.1 Contents

It will be held in October 2024 !

World Golf Week is an exchange tournament held every autumn between domestic and international travelers and local members.

1. Schedule
Day
Day1

2. Tournament in 2023
Sample Itinerary

Arrived in KIX
Sightseeing @Hyogo
Welcome party（１）Event schedule; First group November 12th – 15th Second group November 15th – 18th（２）Participants: 180 people（Non-golfer 27 people）

1. ScheduleDay2

Exchange golf #1 team tournament

Day3

Exchange golf #2 mixed tournament

Day4

Sightseeing @Hyogo
Farewell party & Award Banquet

Day5～

Optional tour

✓ Stay at a 4-star hotel in downtown Kobe
✓ Play at 4-star or higher golf courses, including professional
tournament courses✓Transfer from the hotel to the golf course by private bus✓We have participation prizes and various prizes✓At the party, Hyogo Field Pavilion Marche was held to experience
local industries and culture

3. About the situation of golf in Hyogo
There are 160 golf courses in Hyogo, and 100 are within 60min from
Kobe downtown! In Hyogo,
You can play all year round. Home to Japan’s oldest, prestigious anddifficult courses, Hyogo is the sacred place for Japanese golf.
Event Site⛳
🚘45min⚓Kobe

World Golf Week in HYOGO
4.Tourism
Sample Itinerary for non-golfer
Day
Day1*with golfer

Day2

Day3

Day4
*with golfer

Day5~Itinerary

Nada Gogo Sake Brewery
Tour & Tasting

Arrival @KIX
Visit Nada Gogo Brewery
Welcome Party
Amagasaki Canal Cruise
Making experience of pearl accessories
Shopping @Daimaru Kobe

Amagasaki Canal Cruise

Incense Experience

Incense experience
Visit Izanagi Shrine
Visit Soil Museum SHIDO

Visit the Akashi-Kaikyo Bridge World
Visit Himeji Castle
Farewell Party & Award Ceremony
Making experience of
pearl accessories

Optional tour

Soil Museum SHIDO

Himeji Castle

Akashi-Kaikyo Bridge（Reference）Other tourist spots ※ Can be added or changed as desired, there are many potentials
Arima Onsen town

Fishing port tour & sushi lunch

Kitchen knife factory tour

Textile factory tour &shopping

Wagyu Meister & Lunch

Picking fruits experience

Cultural Experience

Onsen(hot spring)
CoffeeYumura Onsen Town Elements;Hot springs in daily life🚘 155min (160km) from Kobe

Yumura Onsen town has 470L of 98℃ hot spring waterin every minute, so hot spring water have been used inevery household. Rice, vegetables, and eggs are boiled
in hot spring. Life in this area has been supported by● KOBE the power of nature.

Boiled in Onsen

Trip to feel the sake brewing inherited at a village of the king of "Kinosaki Onsen Town Elements; The entire hot spring town is one hot spring “ryokan”
🚘 150min (150km)

Since the reconstruction from the earthquake 100 years ago, Kinosaki
Onsen has been working on urban development based on the concept oftreating the entire hot spring town as one large hot springryokan(Japanese traditional inn), and is practicing coexistence and coprosperity of the community. Based on a ryokan, wearing a yukata andvisiting the city's outdoor baths and restaurants is Kinosaki style.

Awaji Puppet Theater Elements
🚘 70min (90km)

Efforts are being made to pass down to children the traditional
performing arts of the region that have been around for morethan 300 years as entertainment for the common people.

Yukata(casualsummer kimono)

Public Onsen

Hyogo Field Pavilion Tour

Historical roots

No.1 Contents

Every Elements

Japanese Culture immersive journey
Travel around Tamba and Toyooka in thenortheastern part of Hyogo, and touches theessence of Japan culture that Hyogo is proud of andhas been passed down through local nature and life
through tasting Japan sake, visiting the outdoor hot
springs of Kinosaki Onsen, and experiencing soba
noodles in Izushi

Day

Sample Itinerary ※All transfer by trains

Day1

・Depart from Kyoto (mountain side)
・Travel to Nishiyama brewery from JR Fukuchiyama Line
Tamba-Takeda station
・WS of fermentation & Sake Tasting
Stay in
Tamba

Day2

・Enjoy Nishiyama brewery
・JR Kinosaki onsen station, outdoor hot spring tour
Stay in Toyooka

Day3・Transfer to Izushi Castle Town by bus from JR Toyooka
station・soba noodle making experience, town walking
・Transfer to Kyoto (sea side) by KTR from JR Toyooka station
山田錦の館

Hyogo Field Pavilion TourNo.1 Contents

Every Elements

A journey to heal your body and mind
Learn about the charm of Kobe's pearls, whichboast a 70% share of the world, from theperspective of their types and SDGs initiatives,and enjoy the night view on a cruise at Kobe Port,and enjoy incense experiences and Zen in the
spectacular scenery of Awaji Island

Day

Day1

Sample Itinerary ※All transfer by public transportation
・Transfer to Kobe via Osaka・Enjoy making own pearl jewelry @Sannomiya
・Guided tour @Kobe Kitano Ijinkan
・Night cruise in Kobe port

Stay in Kobe

Day2

・Transfer to Awaji, Ei by a highway bus from Sannomiya BT・Making own aroma incenses
・Visit Zenbo Seinei by taxi
Stay in
Awaji

Day3

・Travel to Maiko by highway bus
・Visit the Akashi-Kaikyo Bridge and Maiko Park・Depart from Shinkansen (Himeji station)

Hyogo Field Pavilion Tour

Historical roots

No.1 contents

Mindfulness trip in autumn Tamba
Feel the autumn of Japan by Tamba chestnuts’
sweets and walking around a temple famous forcolored leaves, and refresh your mind and bodywith experiences of aroma healing at lavenderparks, and the Banshu weaving at Tamaki Niime Lab

Day

Sample Itinerary※All transfer by car

Day1

・From Osaka to Aogaki IC of Kitakinki Toyooka Expy
・Visit Kogenji Temple; famous for colored leaves of Tamba
・WS of making Japanese sweets @Yumenoki (Kasuga IC)
・From Tannann-Sasayamaguchi IC to Sasayama Castle Town
Stay at Sasayama Castle Town

Day2

・Explore the castle town
・Visit the kilns @Tambayaki-no-Sato・Transfer to Taka-cho （The Canyon）
cho

Day3

・”Kurort” Wellness Walking
・Aroma Workshop @Lavender Park・Observe the process to make Banshu-ori@tamaki niime labo,
・Transfer to Osaka

glamping in Taka-

Every elements

To Kobe downtown from airport

Base for Traveling
Toyooka

The sea of Japan

Domestic airport○

TJH

Tottori

Osaka (Itami)/ ITM

For all overJapan

Kobe / UKB

For 12 airports

Tajima / TJH

For ITM only

Okayama

Shinkansen station
For Osaka, Kyoto, Tokyo

ITM○

Himeji

Nishi-Akashi

Kodama only

Himeji

Hikari, Kodama

Aioi

Kodama only

90min

60min

Osaka (Itami)
/ ITM

40min

60min

N/A

Kobe / UKB

15min

20min

N/A

Kyoto
○

All train stop60min

To each city from Kobe downtown

Tamba Sasayama

Shin-Kobe

Osaka (Kansai)
/ KIX

Kobe
◎

SetouchiInland sea

Osaka

Osaka Bay
KIX
Sumoto○KagawaWakayama
TKS

70min

40min

N/A

Toyooka

150min180min180minTamba Sasayama

50min

70min

N/A

Sumoto

60min

N/A

90min

To other cities from Kobe downtown

UKB

For Hiroshima, Hakata

Tokushima

Himeji

Osaka

25min

15min

N/A

Kyoto

50min

30min

N/A

Hiroshima

N/A

70min

N/A

Tokyo

N/A

165min80min

Hokkaido

N/A

N/A

125minOkinawa

N/A

N/A

105minConvenient Bus Ticket for traveling around HYOGO🚍City area of KOBE

Kobe 1-day loop bus ticket ¥700－
A 1-day digital ticket that allows unlimited rides
on City Loop and Port Loop. It is recommended
for those who want to go around major
sightseeing spots in Kobe.
Where you can go with this ticket?
• Pearl accessory making experience• Kobe Beef Gallery etc.

🚍Wide area of HYOGO (Kobe, Himeji,
Akashi, etc.)

Hyogo Amazing Pass ¥1,000－
A 1-day digital ticket thatallows unlimited rides
on orange-colored Shinki Bus in Hyogo
Prefecture, Highway Buses (Only for SandaOsaka Line), City Loop and Port LoopinKobe.
You can tour a wide area of ​Hyogo!
Where you can go with this ticket?
• Special quality Yamadanishiki rice fields• Banshu weaving factories etc.

POINT
✓ You can purchase and use it right awaywith your smartphone!
✓ Multilingual support!
(English / French / Chinese)✓ You can also reserve and pay forexperience activity of Hyogo Field
Pavilion!

Bymobers@shinkibus.co.jp

JAPAN RAIL PASS
Japan Rail Pass is a pass jointly provided by six JR Group companies, andis a great value and convenient ticket suitable for traveling by train
throughout Japan.
①PASS for Green Cars ②PASS for Standard Cars
Each type can be purchased for 7 days, 14 days or 21 days.
Online Reservation

You can purchase it online or at a travel agency overseas.

Hyogo Field Pavilion
Our Field, Our SDGs
Hyogo Field Pavilion

Entire document

E-mail about
Hyogo Field Pavilion

Shinki Bus(E-mail about tours)

Updated daily on the official Instagram!
Contact us
Hyogo Prefectural Government Expo Promotion Division✉ banpakusuishin@pref.hyogo.lg.jp
SHINKI BUS (about tours)✉ mobers@shinkibus.co.jp