Logistics Management on Redress' Circular Fashion
Programme

As part of our Green Solutions Service
initiatives, CN Logistics is delighted toannounce the strategic partnership withRedress, an environmental charity with amission to prevent and transform textile
waste to catalyse a circular economy andreduce fashion’s water, chemical and carbon
footprints. The charity established in 2007
with an office based in Hong Kong. CN
Logistics will support the logistics needs ofRedress’
Redress'
CircularFashion
Programme.
Weinterviewed
LaurenBoucher, the Circular Fashion ProgrammeManager in Redress, managing the FashionTakeback Programme in Hong Kong, to shareher views and thoughts about second-handfashion in Hong Kong.

What are the areas of focus in Redress' Circular
Fashion Programme?
L: We focus on four areas, including collecting, reselling, re-use, re-cycling, and education. For theclothing in good condition, we will mainly donate toour 20+ charity partners in Hong Kong who serve arange of Hong Kongers in need including the elderly,
homeless, refugees, mothers, and babies at risk, oreven animals. We also re-sell a small percentage ofthe clothing to raise funds for Redress' year-roundeducational work and to promote second-hand
shopping as a more sustainable alternative tobuying new clothes. We have recently launched ourfirst ever permanent second-hand shop in Sham
Shui Po, the "Redress Closet", where Hong Kongers
can now shop second-hand with Redress all yearround. We also collaborate with companies andschools through education campaigns andvolunteering to raise awareness about clothing
waste and inspire positive change in consumer
habits towards using and disposing of our clothes.

What is the mission of Redress' Circular Fashion Programme?
L: The mission of the Circular Fashion Programme is to reduce clothing waste inHong Kong by increasing the re-use, resale and recycling of clothing. We areworking to align consumers, industry and government to measurably reduce theamount of post-consumer clothing entering landfills, starting with Hong Kong. TheFashion Takeback programme, where we partner with some of the world’s leading
fashion brands (including Zara, Pull & Bear, Massimo Dutti, Bershka, Oysho, andZara Home, Rue Madame and Jeeves), makes it easier for the public to be part ofa circular fashion economy by providing 34 used clothing collection points acrossHong Kong. The donated clothing is sorted and redistributed to give it new life,
benefitting over 20 charity partners as well as Redress’ own shops.

How do you see the sustainable market in the upcoming five years?
L: One of our goals is to expand our own programmes and work with retailers to increase accessibility tosustainable fashion options for Hong Kong consumers, including more options for donating clothes for reuse/recycling as well as options for shopping second-hand. We are encouraged to see an increasing numberof retailers in Hong Kong offering these services to their consumers, as well as other circular services suchas clothing rental, repair and upcycling that help to keep clothing in use for longer, and we hope that thistrend will continue over the coming five years.

How do you see the partnership with CN Logistics and what will
be other potential opportunities?

What is the expectation with CN Logistics?

L: The partnership with CN Logistics is helping us greatly to increase
Redress' capacity and the potential for this Programme. As a small
non-profit organisation, we have a very small team, and we rely on
the support of volunteers from the community to help us sort
through the clothing. The support we receive from CN Logistics
helps to simplify the logistics flow, as well as providing a stable andskilled workforce to help sort through the clothing. We hope we canmaximise the power from CN Logistics to upscale the Fashion
Takeback Programme and offer it to an increased number of retailbrands, further increasing accessibility for consumers and helping
to prevent unwanted clothing entering Hong Kong's landfills. Ourother major programme, The Redress Design Award, could be
another potential partnership with CN Logistics. The Redress
Design Award is the world’s largest sustainable fashion designcompetition. The competition works to educate emerging fashion
designers worldwide about sustainable design theories andtechniques to drive a circular fashion system. With different
contestants from across the world, we are interested to explore
how CN Logistics could be a valuable partner.

L: We believe that CN Logistics will be enthusiastic in
supporting this programme and help sort out the productcarefully to make the programme successful.

Interviewer: Suki Cheung,Interviewee: Lauren

Director, Public Relations
and Products, CN
Logistics

Boucher, Circular Fashion
Programme Manager,Redress

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