SMART ADVERTISING TRANSACTION TOKENW H I T E PA P E R
V. 6 . 2
06/01/2021

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Contents
01

WHO ARE WE ?

3

02

UNDERSTANDING ONLINE ADVERTISING7

The enormous potential of the online advertising market

8

B. A few definitions to understand advertising

11

C. The different online advertising business models

12

03

A SMART CONTRACT TO GOVERN ADVERTISING TRANSACTIONS

13

A. Selecting the creators

13

B. Quantifying the results of an advertising campaign

14

C. Building trust, preventing fraud

15

D. Reducing costs, speeding up transactions

16

E. A complete and decentralized tool

16

04

OPERATION OF THE SaTT SMART CONTRACT

17

A. Advertisers

18

B. Creators

19

C. API - Oracles

20

D. SaTT Ecosystem

21

05

FAQ

23

06

ROADMAP - TO INFINITY AND BEYOND

24

07

SaTT DISTRIBUTION

2608

SaTT IS LIVE

27

09

BUYING SaTT EXCLUSIVE PRODUCTS

28

10

A STRONG, MOTIVATED TEAM

29

11

DISCLAIMER

31

12

CONTACT

36

01

3

Who are we?

ATAYEN, Inc is an American company specializing in developing applications dedicated for businesspages on Facebook and other social networks.
Facebook application developers since 2008, Gauthier Bros and Stephanie Clement founded ATAYEN,
Inc. in 2014 to further develop the marketing application technology they invented to improve businesspages on Facebook.
ATAYEN, Inc.’s Iframe suite of apps allows customers to establish an effective communication hub
using simple tools.

IFRAME SUITE OF APPS BY ATAYEN, INC.

Contact Form

Newsletters

Adds a customizable contact
form to a Facebook page andautomates responses.

Provides a registration
form for Facebook pages tofaciliate customer contact andcommunication (emails, phone...).

Automatic Newsletter

Coupons App

Generates newsletters
automatically from Facebook
page news feeds and sends
them to its contact list.

Create custom coupons to reward
Facebook or other social network
communities.

Iframe Apps

Add a Link

Inserts any internet content(html, webs ite ...) into a
Facebook page.

Adds custom links that redirect
users tospecific pages.

Store App

Sharing Tools

Creates or imports custom
stores into a Facebook page foronline sales.

Allows customization of theappearance of shares on social
networks while providing
performance statistics (clicks).

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The challenge of revolutionizing advertising via Blockchain
By studying the 4 million pages that use our applications, all our customers have the same goal,
maximizing the penetration and awareness of their brands, products, services, news and promotional
offers.
We decided to provide a service to make the interaction of online marketing tools more transparent(Facebook, Instagram, Youtube, Twitter, Snapchat...).

Some examples:• Mercedes releases its latest video on the Auto Journal
Facebook page.
• Amnesty International appears in the CNN Newsletter.
• Nike publishes a post sponsored by Kobe Bryant on Instagram.
• L’Oreal has products tested by the latest fashion influencers
so they post them on their Youtube channels.

Until now, this was all done by humans in agencies. They hold thecards. The opportunity was obvious: create a secure index ofadvertising offers!
While searching for the best solution, we realized blockchain would
be perfect for our needs.
It is a decentralized and distributed database that guarantees theintegrity of data and transactions.
We will use it hold the data securely and verify payment once theterms of a contract are fulfilled.
This allows us to offer a powerful and reliable tool to the development
community to take care of advertiser / creator relationships.
The idea of ​SaTT was born (Smart Advertising Transaction Token).
The SaTT is a «utility token» based on blockchain technology thatallows exchange of advertising and audience payment.
SaTT is regulated by a Smart Contract which lists advertising offerswith all data held securely in the Ethereum blockchain.
The Smart Contract sets the conditions for participation incampaigns, quantifies the success, and guarantees the final
renumeration.
The Ethereum blockchain is fast, inexpensive, safe and versatileallowing distribution of rewards on the internet traffic market more
equitably by removing all the constraints induced by centralizedintermediaries.

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ATAYEN,INC
Developing awesome apps since 2011

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OVER ONE MILLION PERSO PAGES
A few figures

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Used by the world top brands

4 MILLION FACEBOOK PAGES

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802

Understanding Online Advertising

Advertisers have many tools to publish, quantify and analyze theiradvertising campaigns. They can spread their messages through:Brand and co-brand websites
Presence on community networks
Rich Media Campaigns
Content sponsorship, brand content, marketing influencers

Digital strategy must be built and measured according to several problems as :How can they quantify the return on investment in the current environment?
Accurate data to evaluate the effectiveness of digital actions with regard to
campaign objectives in terms of impact on the brand (awareness, memorization,
brand preference...) and/or performance (increased traffic, online sales, offline
sales, generation of opportunities or leads...).

Media buying strategies and communication budgets based on evaluation of
the Web’s contribution to the media plan (coverage of the target, repetition of
messages, complementarity of the media).

Community engagement through content creation, participation in branding andsocial media outreach.
Accurate data around that define the engagement and interaction, intimacy andinfluence of the clients.

Understanding customer behavior, needs and expectations. Qualificationof leads from behavior data, tools and third-party databases to generate business
opportunities.

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The enormous potential of the online advertising market
The digital advertising market is growing rapidly.
In the first half of 2017, the online advertising market represented 2 billion USDollar, a significant increaseof 9.8% compared to the first half of 2016.
The digital market is far ahead of other media. It represents 33% of investments versus 28.3% fortelevision.

In 2017 digital advertising generated 247.87 billion USD.
2017: Total Media Advertising Spending Worldwide by Region

2017: Breakdown by Media

4.79%

SearchInfluence

Banners

Acquisition

VideosEmailing

Rich media

SMS

3.22%

0.41%
0.33%

19.54%

41.27%

Ads

15.05%

11.89%
3.49%
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Revenues in the digitaladvertising market

2017: Breakdown by Industry
Retail

350 B$
315.64300 B$

32.40%

281.41250 B$
200 B$

247.87

Automobile

212.0612.90%

150 B$
100 B$

Financial services

50 B$

12.20%

0 B$
2016

2017

2018

2019

Telecom

2017: Breakdown by Platform
GOOGLE:

33.00%FACEBOOK:

16.20%

ALIBABA: 7.80%

10.90%
Consumer goods

8.80%
Travel8.20%

BAIDU: 6.20%

TENCENT:

3.00%

LINKEDIN:

2.70%

YAHOO: 1.40%

TWITTER: 1.40%

AMAZON:

1.00%

Computer Products
7.60%
Media
5.80%

Leisure4.90%

Others4.30%

SNAPCHAT:

0.40%

Health and Pharmacy
OTHERS: 29.50%

2.40%

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A few definitions to understand advertising!
INFLUENCER MARKETING
includesallpractices that aim to use the recommendation
potential of the influencers, most often used in
the sense of digital influencer.
PERFORMANCEMARKETING
arethetechniques where the advertiser pays foradvertising or marketing based directly on
campaign results. Advertisers like this, since
it theoretically limits risk if a campaign isunsuccessful.
This sort of payment is often based on:• transactions billed to commission or to CPA ,• visits or clicks billed to CPC ,• various completed forms invoiced to CPA.
AFFILIATE MARKETING works based on a
payment model for affiliates (e.g.a webmasteror blogger) whenever a customer does a
specific action (e.g. makes an order, purchase,
installation, etc.). These networks are usuallyindependent and work with Advertisers (CPA
Networks - see below)
AFFILIATE NETWORKS (CPA NETWORKS)
offer rewards to advertisers in the CPA
model and offer a range of services including
creating entire affiliate programs. The affiliate
networks charge advertisers for customer
actions, payment of commissions to affiliates
and charge commissions for the service.
AN
AFFILIATE(webmaster,
publisher,advertiser, influencer) isa marketing
professional (or a group of marketers undera single account in an affiliate network) who
provides publicity for a product or service inreturn for compensation or a payout for every
targeted customer action originating fromtheir site.

AN ADVERTISER, in this context, is the person
encouraging affiliates to find customers bycreating offers and paying for them (often
through affiliate networks) for targetedcustomer actions corresponding to theconditions of the offer.
TRACKING is the monitoring of the many
campaign parameters in the affiliate
marketing process. For example: time, sourceand number of targeted activities.
FRAUD, in terms of affiliate marketing, means
the different ways to deceive the affiliate
network and the advertisers in order to obtaina monetary reward.
There are a variety of common methods:
emulation of targeted actions, spoofing thesource of the customers introduced (cookie
stuffing), tricking customers by using decoys
to increase the probability of a targeted action(for example using a price significantly lower
than the advertiser’s offer) and others.
THE LEAD is the targeted customer action in
response to an advertising campaign: sales,order, call, registration, installation of theapplication, etc.
THE OFFER is an advertising proposal toattract targeted activities from advertisers oraffiliate networks.
THE COMMITMENT is the concept ofsocial commitment or commitment tosocial networks, usually meaning the set ofinteractions that can be generated on social
publications (Facebook post, Snap, Tweet,etc.) organic or paid. Social commitment cantherefore be translated as a "like", a comment,
sharing or other forms of reaction offered by
the different social networks.

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The different online advertising business models
Advertisers, according to needs (to increase brand awareness, generate traffic, acquire leads or evendevelop their sales) will choose a payment mode for their creators.
These are the different ways to invoice online advertising:

CPC

CPM

(Cost Per Click)(Cost Per Thousand)

CPC is the cost per click
generated by a creator.

CPM is the cost per thousanddisplays or impressionsof an ad.

CPA

CPV

(Cost Per Action)(Cost Per View)

CPA is the cost per action,
which can be a sale,a form or a quote
request.

CPV is the cost per viewof a video.

CPE(Cost Per Engagement)

The advertiser pays whenusers interact with the ad(likes , comments,
shares...).

CONVERSION RATE
The conversion rate is the KPI
corresponding to the % of
people who performed an
action in relation to thetarget population.

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03

A Smart Contract to govern
advertising transactions

Thanks to the SaTT Smart Contract, an advertiser can easily create advertising campaigns whose
conditions for participation and results will be stored in distributed decentralized records (blockchain).
These ads will be searchable via dedicated APIs. This means tampering with results will be extremely
difficult.
A SaTT Smart Contract transaction may only be validated if:

The affiliate meets thecriteria- age, sex, city,
audience.

The creator has
relayed the advertising
campaign and the definedoracle has returned theresult statistics.

A. Selecting the relevant creators
One of the biggest challenges of internet advertising
is recruiting and validating advertising campaign
partners.
Advertisers must select the best partners. This candepend on the scope of their broadcast network, thetopics addressed or simply its image.

An example:
Illegal streaming sites are able to generatesignificant traffic, but given the nature of thepractices an advertiser will generally avoid using
them in favour of a source that will not affect the
integrity of its image.

SaTT Smart Contract will give an advertiser the
power to define criteria for partner participation
in a campaign as well as our automated oracle
performance.
An advertiser may, for example, choose the Klout
app to define the level of influence required toparticipate.

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The "oracles" havereturned the information,
the transaction is executedand the SaTT amounttransferred to the creator.

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B. Quantifying the results of an advertising campaign
In the current model, advertising agencies or affiliate
networks are able to evaluate the performance of an
advertising campaign, by its number of impressions,clicks, or sales.
Therefore there is a specific statistical tool for eachplatform, which is relatively robust and secure, butdoes not include reactions on social networks thatare useful in judging the performance of an ad.
These tools are similar to the ones used byadvertisers (e.g. Google Analytics, Facebook
Analytics, etc.)
The major advantage of SaTT is the use of theSmart
Contract which communicates with third-party
APIs to quantify the performance of campaigns
and evaluate the amount of the transaction.
These applications play the role of Oracle andinteract automatically with the Smart Contract toquantify the performance of an advertisement andthus automatically define the amount to be paid tothe creator.
The advertiser can choose between third party apps
depending on its objective.
For example:
As part of an influencer marketing campaign,an advertiser can define an application
specializing in the study of Instagram statistics
as a performance oracle and thus quantify the
remuneration to the creator.
In the same way, another may choose Google
Analytics as a reference if it aims to quantify thevisits to its website.

Current Model

Independent application platform

The SaTT Smart Contract

This is the typical group of applications thatplay the role of oracle.

With the SaTT Smart Contract, advertisers and creators will be able to obtain results such as
impressions, clicks, subscribers, sales or reactions on the social networks for a campaign with themost relevant tools according to its objectives.
Depending on the usage evolution, new tools can be added and will communicate with the SaTT
Smart Contract.

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C. Building trust, preventing fraud
The security of current affiliate networks is threatened:
If a centralized network is hacked, the hackers can access all system
accounts.
In the case of a technical failure on a centralized platform, all ad
campaigns stop working until the incident is resolved.
Advertisers and creators of many ad networks must trust centralized
advertising agencies without being able to verify the statistical results
provided.
Thanks to the blockchain, advertisers and their campaigns are not connectedto each other. This means they are not all affected by a single hack or
malfunction.
Thanks to the SaTT Smart Contract, ads and transactions are governed bymodules of independent persons secured by the Ethereum blockchain.
In the event that a module or oracle malfunctions, the integrity of ads ofother advertisers is preserved.

The most common frauds found in the online advertising market
Advertisers

Creators

Inform a creator that anorder was not delivered andrefuse to pay commission
on the customer purchase

Inject fake accounts toobtain CPA commission.

Delay commission
payments to creators.

Trick statistics by using
robots.

Make mistakes in thecalculation of affiliate
remuneration.

Change the site tracking
code so that not all leads areregistered and paid.

Advertising Agencies

Discreetly remove
advertiser and creator
accounts.
Trick the statistics.

The use of the SaTT Smart Contract
allows advertisers and creators todefine a trusted third party (oracle)
who will decide on the campaign
performance statistics and the amountto be invoiced (examples: Google
Analytics , Instagram Analytics , etc.).

The decentralized and distributed
blockchain ensures integrity of thebilling data and payments without any
possibility of falsification.

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D. Reducing costs, speeding up transactions
The traditional business model of conventional centralized
advertising agencies relies on a prohibitive cost of entry andmonthly billing for the services provided.
The minimum fee for using their interface ranges from several
hundred to thousands of dollars a month.

Choice of oracle
A

B

C

With the blockchain and the SaTT Smart Contract, the transaction
cost is split between the encryption and oracle modules based onuser needs. There is no minimum monthly billing. The competition
between the oracle modules guarantees a high level of service andcompetitive rates.
In traditional centralized advertising agencies, the payment ofcommissions to affiliates may take several months, resulting insignificant transfer fees and blocking where minimum billing
amount is not met.
By using SaTT, payments are immediate as long as the successcriteria are met. Payments are subject to neither a transfer fee nor
a currency conversion fee.

E. A complete and decentralized tool to govern advertising transactions

A decentralized
register

An integration
API

A development
SDK

Traditional centralized advertising agencies offer proprietary interfaces that, through their design, may
not meet all the expectations of advertisers and creators.
Some need access to specific statistics, to generate custom reports or to automate the creation ofadvertising.
The SaTT Smart Contract, operating in a decentralized way via the Ethereum blockchain, allows
developers to design tailor-made tools.
Hence, any developer can design a SaTT-compatible campaign creation tool, an advertising directory or
statistics interface.

The SaTT Smart Contract is decentralized, it is not a proprietary platform.

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17

Operation of the SaTT SmartContract

The SaTT Smart Contract works in a decentralized and distributed manner. The blockchain will include
all current offers that allow any API or platform to perform operations, whether creating as part of an
adbuilder, posting to make an ad directory, or as an oracle, for example by providing the necessary
statistics to validate and quantify the transaction.
The advantage of such a Smart Contract is to gather market offers in a decentralized database, to set
the rules that apply to advertising contracts and to automatically trigger payments once the transaction
is performed.

Advantages
For Advertisers

Advantages
For Creators

Very low fees

Exclusive productsInternational creators

Surety of payment

No middleman

Instant Payment

Relevant statistics

Easy Token Exchange

Automatic Payment

Relevant Statistics

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Advertisers

The advertiser wants to maximize the penetration of their message.
We provide a simple, fast and powerful tool to identify the best communication
medium, and the best performing potential partners.
The SaTT Smart Contract faciliates the broadcast of advertisements according
to performance objectives (e.g. to increase its visibility, to generate traffic, togenerate sales opportunities or to directly make sales).
It can follow the evolution of a campaign on the industry standards, such as Google
Analytics, Instagram or Facebook Analytics through oracle module connections.
Finally, creators and communities can access exclusive products and events in
exchange for SaTT.
SaTT which it can turn around and reuse for new campaigns!

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CreatorThe creator wants to find the most relevant and profitable campaigns andcontent for its audience.
Thanks to the blockchain, partners can now guarantee that the campaign is funded
and will be paid as soon as the contract conditions between the partner and theadvertiser are met, such as at the end of a campaign or performance threshold.
Once the objectives are achieved, the Smart Contract automatically triggers thetransaction and the specified funds are transferred directly to its portfolio net ofthe commission paid to the oracle modules.

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Oracles
1.The Oracle uses

2. Smar t Contract criteria

statistical tools

are verifed by Oracle

How do Oracles work ?
Oracle Validate
the actions of
the Zublisher

4.The Oracle is

3. The Oracle

remunerated by atransfers datas to thecommission

adver tiser

What is an oracle module?
An oracle is an application between the Smart Contract and a data source torelay information on the performance of a campaign or process (number ofclicks, number of views, ability to participate, validation of campaign integrity).
When an application connects to Google Analytics and returns the volume of a creator’s
traffic on the advertiser’s website at the end of the month to an oracle module, it usesthat data to determine if the conditions of the Smart Contract are fulfilled. Several
oracles may be involved in the process before a Smart Contract based transaction isapproved.
For example:
Coca-Cola could define that the company REECH decide on the capacityof creators to participate, set the transaction condition to 2,000 views, anddefine Google Analytics as oracle to obtain the statistics, the results of thecampaign..

Oracles can be developed directly by ATAYEN, Inc. or by third-party developers via the
SaTT API.
The advertiser can choose the most relevant of the validated applications or havecustom ones created.
The application developers are compensated via commission when transactions areapproved and validated.

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Oracles, trusted third parties to the transaction

PERFORMANCEORACLE
Performance oracles provide the statistics needed
for billing. For example, it may be used to countviews, clicks, lead engagement or sales.

Contact Form

CAPACITYORACLE
Capacity oracles analyze the partner profiles tovalidate they meet the criteria set by the advertiser
for the campaign. These conditions can range fromthe reputation of the creator on social networks,
to factors such as its type of audience, or market
segment.

SECURITYORACLE
Security oracles are an option for advertisers who wantto analyze and validate the quality of the campaign
as well as minimizing potential fraud. Some of themodules include robot detectors and a lead or visit
analyzers.

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SaTT Ecosystem

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23

FAQ

WHAT IS A SaTT TOKEN?

SaTT are tokens issued from an Ethereum smart contract. These tokens will be used in advertisingtransactions between advertisers and creators.
DOES THE TOKEN BESTOW OWNERSHIP ON THE ATAYEN INC. COMPANY?

No, the tokens do not bestow any rights or ownership of ATAYEN Inc.
The tokens allow you to use the advertising services provided by ATAYEN Inc. and to trade products
and exclusive services
HOW MANY SaTT TOKENS ARE AVAILABLE?

We have issued 20 000 000 000 tokens out of which 118 000 000 are available for the crowdsale.
We will not issue any additional tokens in the future.
WHAT CAN I BUY WITH SaTT?

You can already purchase our App Suite and our e-mailing service. Soon, you will be able to pay foradvertising services as well as our partners’ services and products.
HOW TO GET SaTT TOKENS?

You can easily acquire SaTT during the crowdsale thanks to our wallet. You can purchase them with
ETH, BTC or by bank transfer.
You can participate from exchange platforms such as Bitrex, Binance or any wallet, as well as bycredit card by using services like transferwise.
Upon receipt of proof of payment, the corresponding SaTT are delivered to your wallet, and you willthen be able to transfer them to any ERC20 wallet (MEW, Metamask, etc) or use our App.
WHERE TO STORE PURCHASED SATT?

You can store your SaTT on our SaTT wallet at satt.atayen.us, on any ERC20 wallet (MEW, Metamask,etc) or on a nano Ledger key.
HOW TO CREATE A SaTT WALLET?

To create your SaTT wallet with ease, go to satt.atayen.us, sign up or login through Facebook Connect
and choose your password to secure your transactions.

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24

SaTT Distribution

BONUS

5%

BOUNTIES

3%

TEAM / ADVISORS

7%

CROWDSALE

34%

ASSOCIATES

10%

PROMOTIONS

13%
RESERVE

28%

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25

RoadMap
April 2018

Pre ICO Launchq.2 2018

Crowdsale debu
SaTT Wallet Launch }RC@0}RC@@3Atayen, Inc applications payable in SaTT
}mailing Invoiced in SaTi
Completedq. 2018

q.å 2018

Store compatible for clients
Pay by SaTT API
1st version SDC ³ SaTT connect v0.9
Completed

Unity ICO game “When Moon ?”“3xchange” system completed
SaTT Connect v1.0 ³ ORACL}Ã

(ªoogle Analytics, Instagram Analytics, Youtube)
Completedq.1 2019

Release of Youtube, Facebook & Instagram oracles
Beta version Smartcontract
CompletedQ.2 2019

Wallet IHave Android
SmartContact V1.0
SaTT dApp live
First 10 Youtube ad campaign complete
Completedq.å 2019
3xchange.io Advanced Trading mode activatedWhen Moon V@
CompletedQ.1 2020

Interface half centralised  (reduced gas consumption)

Campaign UA V@
SaTT smartcontract
Completedq.2 2020
SaTT working with dai, USDT, BAT
Smartcontract audit passed
Legal opinion validated
Classed.io V0.1
Completed26

On The Road To Open Source (2020~2021)
24th september 2020
Listing on 3 main exchanges
Completedoctober 2020
Centralised version with SaTTv

Lost password insurance
Completednovember 2020
Proof of concept BC association"IHave" mobile wallet in App Store
December 2020

In progress

Wallet "Buy & Sell SaTT" API

When Moon Challenge

IHave code becomes OPEN SOURCE
january 2021InÒuencer's Onboarding in SaTT Wallet

Oracles' code becomes OPEN SOURCE

Oracle Bounty Challenge
In progress

In progressFebruary 2021
IHave 1.2

UX campaign upgrade

march 2021
IHave v2.0: adding new crypto to wallet
Metamask connect into SaTT Wallet
Two factor authentiifcation with Google Authenticato r
Facebook Store App V2

In progress

APRIL 2021

In progress

Wallet API v2.0 Metamask connect to log in SaTT Wallet 
Classed.io v1.0 
New app dedicated to publishers

january 2021
3Xchange liquidity pool PayBySaTT modules for eÔcommerce CMS

In progress

In progress

JUNE 2021

BACKEND OPENSOURCE

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27

SaTT is live:
It’s already more than a currency

You can exchange your SaTT with others Cryptocurrencies in P2P, 3xchange.io
You can stock & transfer SaTT to your contacts, with the SaTT Wallet.
You can sell or buy on Facebook with Store.
You can pay or be paid in SaTT with the payment API PayBySaTT.
You can send SaTT to the moon with the application When moon

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09

Buying SaTT exclusive products

SaTT is already a medium of transactions and can be used to buy our App Suite or products on Facebook pages
that use our apps. The PayBySaTT functionality is easily installed in our app store. We will also offer SDK for thirdparty developers so that we make a host of exclusive products and events payable in SaTT.

Exclusive products

Exceptional products for
exceptional people.

Brands can sell exclusive products for SaTT to
a community of exceptional people.
September 2018: Installed in Store By
ATAYEN, Inc. Sell or buy SaTT on Facebook
storesQ.2 2019: SDK for third party developer(Woocommerce, Magento, Prestashop ...).

&

EventsEvents reserved for
SaTT holders.

Every year we select at least 6 of the biggest
events to offer a SaTT evening to discuss our
project with the leaders of the community.
Advertisers can also arrange exclusive eventswith the PayBySaTT module.

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29

10

A strong, motivated team

Gauthier BROS

Stéphanie CLÉMENTSamir KSIBI

CEO

C TO

A sso cia te
pa r tn e r

Geoffrey MOYA

Caroline MURACCIOLIB l o c kc h a i n ex p er t

Ch ie f d e sig n / UX g u r u

THE ADVISORSEric
ALEXANDRE

BarrakEL HOMAYSSICEO Jetcoin

C E O S RG

Richard
ESTEVE

Quentin
HERBRECHT

Philippe
ERB

Jean michel
BILLAUT

JordanDELAGNEAU

Richard
WANG

30

THE INVESTORS

Kima Venture

DotCorp

NB Group

Solly Azar

DOES OUR PROJECT INTEREST YOU ?
WOULD YOU LIKE TO SUPPORT US ?
We are ready to hear your proposal !

I would like to participate

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11

Disclaimer
PREAMBLE

The buyer of SaTT tokens understands and accepts that ATAYEN, Inc. does not aim to act as a substitutefor the knowledge that the buyer must possess for its purchases on the cryptoassets market .
Thus, the buyer of SaTT tokens assumes and acknowledges an understanding of the field of cryptoassets,systems developed by ATAYEN, Inc. and the Blockchain mechanism. This includes the risks associatedwith the crowdsale as well as the mechanism related to the use of cryptoassets, and more specifically,
SaTT tokens (including storage).
ATAYEN , INC. WILL NOT BE LIABLE FOR LOSS OF SaTT TOKENS, PIRACY, AND / OR SITUATIONSINVOLVING THE IMPOSSIBILITY FOR THE PURCHASER TO ACCESS THE SaTT TOKENS WHICH MAY
RESULT FROM ANY ACTIONS OR OMISSIONS OF THE PURCHASER OF SaTT TOKENS AND THE USER
OF THE SERVICES OFFERED BY ATAYEN , INC.
THIS WHITEPAPER IN NO EVENT SHALL CREATE A PROSPECTUS OR OFFERING DOCUMENT. IT ISNOT INTENDED TO CONSTITUTE AN OFFER TO SELL OR AN INVITATION TO A PURCHASE AND / OR
SUBSCRIPTION OFFER.
THIS WHITEPAPER IS NOT INTENDED TO CONSTITUTE A SOLICITATION TO INVEST IN SECURITIES ORANY OTHER FORM OF INVESTMENT PRODUCTS. THIS WHITEPAPER, IN WHOLE OR IN PART, AND ANY
COPY OF IT, SHOULD NOT BE TAKEN OR TRANSMITTED TO ANY COUNTRY WHERE THE DISTRIBUTION
AND DISSEMINATION OF WHITEPAPERS IS PROHIBITED OR RESTRICTED.

1. GENERAL INFORMATIONThe SaTT token will not be legally considered a security since it does not give rights to dividend, interest,
profit-sharing, or any other remuneration. Also, the SaTT tokens will not be considered shares because
they do not give access to ordinary or extraordinary general meetings of ATAYEN, Inc.
The sale of SaTT tokens is final and non-refundable. They cannot be used outside the platform
developed by ATAYEN, Inc. Consequently, they cannot and must not be bought for speculative purposes
or investments. The buyer of the SaTT tokens understands and is aware that the SaTT tokens issued
by ATAYEN, Inc. operate in a decentralized non regulated market. The information issued by ATAYEN,
Inc. relates to the crowdsale and SaTT tokens, and the purchaser of the said tokens understands thatno specific European regulatory framework governs this activity. As a result, the buyer is aware that thepurchase of SaTT tokens is undertaken without the benefit of legal and / or regulatory protection.
Any person purchasing SaTT tokens understands, accepts and acknowledges to have carefully reviewed
this whitepaper and to fully understand the risks, costs and benefits associated with the purchase of
SaTT tokens and the services offered by ATAYEN, Inc.

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2. RISK
2.1 General information on the risks related to cryptoassets
2.1.1 Risks related to trading or holding cryptoassets
The buyer acknowledges and understands that cryptoasset markets are decentralized nonregulated
markets. The SaTT Tokens issued and the services offered by ATAYEN, Inc. therefore relate tounregulated markets which are not governed by any specific European framework. In other words, andunlike «traditional» financial assets, the Central Bank cannot take corrective measures to protect thevalue of cryptoassets in a crisis, or issue more assets in the markets.
Cryptoasset markets are determined by supply and demand. These markets are dynamic markets andthe corresponding prices are often extremely unpredictable and volatile. Cryptoasset prices are generally
not transparent, are highly speculative and likely to be manipulated by the market. In the worst case,the asset may be reduced to zero value. Also, the buyer of the SaTT token and the user of the services
offered by ATAYEN, Inc. acknowledge being aware that cryptoassets, due to their lack of regulation, arelikely to be misused for illegal activities owing to the anonymity of transactions. The law enforcement
and financial market regulation bodies are therefore likely to investigate alleged unlawful activities
which could be detrimental to the buyer and / or the user.
As a result, cryptoassets should be considered an extremely high risk asset and the buyer will always haveto buy with the understanding and awareness that the funds can be lost. The purchase of cryptoassets
is not suitable for everyone. The buyer therefore understands that SaTT tokens should not be bought
without the necessary knowledge and expertise to understand the characteristics of the token, thecrowdsale, the whitepaper and the exposure to risk.
The buyer of SaTT tokens understands and accepts that ATAYEN , Inc. has no intention of acting as a
substitute for the knowledge that the buyer must possess for its purchases on the cryptoassets market.
The buyer of the SaTT tokens and the user of the services offered by ATAYEN, Inc. understands andaccepts that ATAYEN, Inc. and this whitepaper is not intended as a substitute for the knowledge that thebuyer must possess for its purchases on the cryptoassets market.
Indeed, the buyer recognizes that the risk of loss in the purchase of cryptoassets can be considerable.
The buyer must therefore carefully consider whether the purchase on this type of market is appropriate
in view of their situation and financial resources. The buyer understands that a total loss of tokens is
possible.
2.1.2 Risks related to third parties
The Blockchain is an independent public peer-to-peer network, free of any European legislation or
regulations. The buyer understands that errors, failures and / or violations may occur in the Blockchain
and may result in the loss of the purchased SaTT tokens. Also, the buyer acknowledges being boundand subject to any change and / or modification in the Blockchain system and being subject to any
applicable law that may apply to the Blockchain. While ATAYEN, Inc. may provide information about thelegislative and regulatory changes that could occur, ATAYEN, Inc. is not required to provide informationon the subject and gives no guarantee, express or implicit, statutory or other, regarding features, current
legislation and / or security in the Blockchain.
2.1.3 Specific information on the risks related to the SaTT tokens

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SaTT tokens may eventually be exchanged on third party platforms (Exchanges). These third parties are
not banks and do not hold their fiduciary assets / virtual assets as deposits.
If such third party loses money, fails or goes bankrupt, there is no specific legal protection that covers
the buyer for the losses resulting from the tokens that the buyer may have held with that third party, even
if that party is registered with a national authority. The SaTT tokens and services offered by ATAYEN,
Inc. cannot predict the risks associated with these third party holders (Exchanges).
Indeed, depending on the structure and security of the digital wallet, some may be vulnerable to piracy,
and lead to the theft or loss of cryptoassets, and more specifically the SaTT token. ATAYEN, Inc., despite
the information it may provide, will not be liable for any losses caused by these third parties
2.2 Specific information on the risks related to the SaTT tokens
The acquisition and storage of SaTT tokens involves various risks. These include the possibility
that ATAYEN, Inc., may not be able to launch its operations or projects, including development of its
Blockchain or the services promised in this Whitepaper.
As a result, and before acquiring SaTT tokens, any user acknowledges to have fully examined the risks,
costs and benefits of acquiring SaTT tokens in the context of a crowdsale and, if necessary, to haveobtained the opinion of a professional specialist on this subject.
Any interested person unable to accept or understand the risks associated with the activity (including therisks associated with the non-development of the ATAYEN, Inc. platform) or any other risk as indicatedin Article 2.1 above, should not buy.
2.3 Important Warning on the Whitepaper and the Business Model
This Whitepaper should not be considered as an invitation to invest. It does not constitute, nor relate
in any way, to a securities placement. This whitepaper does not include or provide any information orindication that could be considered by the buyer as a recommendation or incentive to invest. SaTT
tokens are just utility tokens and therefore can only be used on the platforms developed by ATAYEN, Inc.
and are not intended as an investment.
The possibility of buying SaTT tokens on trading platforms is only intended to allow the use of theservices offered by ATAYEN, Inc. and is not an incentive to invest.
In addition, ATAYEN, Inc. should not be considered a legal, tax or financial advisor. All information
provided in this whitepaper is provided solely for the purpose of general information and ATAYEN, Inc.
makes no warranty as to the accuracy and completeness of this information.
ATAYEN, Inc. cannot be considered as a financial intermediary pursuant to Articles L. 519-1, L. 541-1, L.
545-1, L. 547-1 L. 548-1 of the Monetary and Financial Code. As a result, ATAYEN, Inc. does not have toobtain authorizations for the purpose of combating money laundering or to register by virtue of Article
L. 546-1 of the Monetary and Financial Code.
The acquisition of SaTT tokens does not confer any rights in the activities of ATAYEN, Inc.
The buyer of SaTT tokens understands and accepts the fact that national regulatory authorities cancarefully examine the companies and operations associated with cryptoassets worldwide. As a result,regulatory measures, investigations and actions may affect the activities of ATAYEN, Inc. and even limit
or prevent its operation.
The buyer understands the ATAYEN, Inc. business model and that, in the future, the whitepaper and the

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economic terms may change due to new regulatory requirements. In such case, the buyer of SaTT
tokens recognizes and understands that ATAYEN, Inc. cannot be held responsible for any loss ordamage, direct or indirect, as a result of these changes. These change factors include, among others:•

A change in the political, social, economic and cryptoasset stock market conditions as well asa change in the regulatory environment in the countries in which ATAYEN, Inc. carries out its
operations and activities;•

The risk that ATAYEN, Inc. may be unable to execute or implement its business strategy and future
development;•

Changes in interest rates and / or exchange rates of fiduciary currencies and cryptoassets;•

Anticipated change in growth strategy and expected organic growth;•

A change in the availability and fees payable to ATAYEN, Inc. as part of its business and its
operations;•

A change in the availability and salaries of employees that are required by ATAYEN, Inc. to operate
its business and implement its operations;•

A change in the competitive conditions under which ATAYEN, Inc. is operating.

•

A change in the capital requirements of ATAYEN, Inc. as well as the availability of financing;•

A war or acts of national and international terrorism;•

The occurrence of catastrophic events, natural disasters or any other event external to
ATAYEN,Inc.;•

Other factors beyond the control of ATAYEN, Inc.

ATAYEN, Inc. will do its utmost to launch its operations and develop its platform. The buyer of SaTT
tokens understands that ATAYEN, Inc. provides no guarantee on the objectives it wishes to achieve. As aresult, ATAYEN, Inc., its bodies and employees are not responsible for the losses and damages resulting
from the inability to use the SaTT tokens, except in the case of intentional or negligent wrongdoing on
the part of ATAYEN, Inc.
Thus, the buyer understands and accepts that nothing in this whitepaper is or can be considered to be a
promise or commitment regarding the performance or future policies of ATAYEN, Inc.

3. WARRANTIES
By participating in the crowdsale, the buyer understands and accepts the above and in particular,
warrants:•

To have carefully read and to accept the entire contents of the whitepaper;•

To have the authorization and full powers to buy SaTT tokens through a crowdsale according to theapplicable laws in the territory of their domicile;

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To reside in a jurisdiction that allows ATAYEN, Inc. to sell SaTT tokens through a crowdsale without
requiring authorization by the competent courts in their declared domicile;•

To not use the crowdsale for illegal activities, such as (but not limited to) money laundering andfinancing of terrorism;•

To have sufficient knowledge of the nature of SaTT tokens and to have an understanding andsignificant experience with cryptoassets and Blockchain-based systems;•

To buy SaTT tokens only to access the platform developed by ATAYEN, Inc.

•

To not buy SaTT tokens for investment and / or speculative purposes.

IF IN DOUBT ABOUT THE PURCHASE OF SaTT TOKENS, IT IS ABSOLUTELY ESSENTIAL TO CONSULT ALEGAL, FINANCIAL, TAX OR OTHER COMPETENT PROFESSIONAL ADVISOR.

CedricDUBUCQ

ThomasBERNARDDavidYBERT DE FONTENELLE

Attorney since 2013, Cédric
Dubucq works in businesslaw and assists companies
and individuals in the field ofcryptoassets. He is afounding member of thedothanks «Avotechs».

Thomas Bernard provides legal
support for digital companies.
Business developer andattorney, Thomas has expert
knowledge of all aspects andchallenges of digitaland cryptoassets.

Entrepreneur and attorney,David Ybert de Fontenelle
provides professional andpersonal legal support
inherent to cryptoassets.

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Contact us
for more information
contact@atayen.us
www.satt-token.com

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