Special Feature2Palmira

Colombia
SorocabaBrazil

Sao Paulo

Argentina

Curitiba
Berazategui

Efforts of FISA,Our South American Hub
Head plant

Main sales offices and plants

ProfileFurukawa Industrial S. A. Produtos Electricos, or FISA, Furukawa
Electric Group’s Brazilian arm established in 1974, has consistently
in v e s t e d h e a v il y in R & D a n d d e li v e re d t e l e c o m m u ni c a t i o n s
infrastructure and IT solutions. A front-runner in South America instructured cabling and optical network infrastructure, FISA has fivefactories in the region (three in Brazil and one each in Argentina andColombia) and its business is growing.

Sustainability-oriented product development
and environmental management
FISA pays attention to environmental
issues from the first stage of its productdevelopment, creating new products
based on the Restriction of Hazardous
Substances (RoHS), Low Smoke Zero
Halogen (LSZH), life cycle analysis, energy
and water saving, reduced emission ofgreenhouse gases, and its “MOTTAINAI”
waste-reduction concept of the 5 R’s —Recycle, Reduce, Reuse, Repair andRethink.
FISA’s own “Green IT” program alsop l a y s a v i t a l ro l e i n e n v i ro n m e n t a lconservation. Through the program, much

Latin American Economic Mission (August 2014)
From left: Mr. Kawazoe (then-Chairman of FISA), Mr.
Yoshida (Chairman of Furukawa Electric), Prime Minister
Abe, and Mr. Otake (Director of Furukawa Electric)o f t h e w a s t e p r o d u c e d b y F I S A’s
customers is disposed of properly,
preventing environmental and humancontamination by heavy metals anddioxins.
The program contributes to the threemain pillars of sustainability — Environment,Society and Economy — and provides
benefits to participating customers too,
thereby generating new business
opportunities for FISA. By 2014, thep ro g r a m h a d e x p a n d e d t o i n c l u d ecustomers in Argentina and Chile.

The MOTTAINAI mark is FISA’soriginal concept

Global strategy and business growth
FISA’s communications solutions are not only easy to install, theyalso exceed customer expectations by delivering optimum
performance and prompt service. This is verified by surveys
conducted among customers in Central and South America suchas Brazil, and leads to increased business profit. In this business

10

FURUKAWA ELECTRIC GROUP SUSTAINABILITY REPORT 2015

model, a series of partners including distributor, integrator, reseller,
installer, designer, and others all work together to provide thecustomer with the best possible communications solution, fromproject proposal to products, distribution, service and warranty.

Product Development and Environmental
Management considering Sustainability
Linking to the future

Raised Awareness and Satisfaction
among Employees

Circulating product life cycle

Driving Green IT Program- Environmental Quality Certification- Prevailing eco Products- MOTTAINAI Action

Global Strategy and Business
Growth In Global Market

Betterment of working environment
From satisfaction to commitment to engagement

Driving Solution Business around the world(Latin America, South-eastern Asia, Europe, North America)

Contribution to Society andProtection of Environment
Improving job satisfaction

Educational Activities for children inlocal society Reduction of greenhouse gases

Giving back profits to society

Expanding Global Business
FISA business cycle model

Contribution to society and protection of environment

FISA’s social contribution activities

The FISA program “Preparing Children for the Future” is not simply aboutteaching. It conducts activities that enable a better future for underprivilegedchildren by educating, guiding and giving them hope. Some of the children
living nearby work at FISA and other companies as trainees while still minors
and as full-time employees later. Of these youngsters, some receive an annual
scholarship to help them through technical school.
Apart from this program, FISA also conducts cultural-type social
contribution activities such as supporting books, stage plays and sports
events or providing backing for athletes. It has also conducted campaigns topromote and raise funds for blood donation and bone marrow donation
organizations. Another globally important contribution it makes is to manage agreenhouse gas emission inventory and conduct activities to contain andreduce such emissions.

Raised awareness and satisfaction among employees
Employees who feel satisfied at their company engage enthusiastically intheir work, enabling the company to conduct its day-to-day operations
more efficiently and deliver better quality products and services tocustomers, which all results in improved corporate performance. FISA
stresses the importance of satisfaction levels among its employees and has
developed and implemented employee satisfaction surveys since 2005.
Having identified where improvements are needed, it then introduces any
required measures throughout the company. It even repeats surveys
according to a PDCA cycle, calculating and analyzing the results before
taking further new measures. For the health of its employees, FISA
supports a street running team and swimming team and provides the latest
infrastructure for workers to enjoy doing sports. It also encourages
employees to take part in its choir and volunteer activities, part of its“Preparing Children for the Future” program.

Trend in results of employee satisfaction surveys(Average level of sense of achievement toward commitments
and level of participation)
（％）
9080
7060

63％

66％

72％

77％

76％

79％

79％

81％

55％

50
4030201002005 2006 2007 2008 2009 2010 2011 2012 2014
*No survey done in 2013

FURUKAWA ELECTRIC GROUP SUSTAINABILITY REPORT 201511