Financial Results for the Fiscal Year
Ended March 31, 2024
May 8, 2024

Oricon Inc.
(Securities Code: 4800)

Business Concept

Corporate
Philosophy

Turning facts into intelligence

Management
PolicyIn a society where information makes things complicated because, forexample, of the scourge of fake news, Oricon will earn the trust of society

by turning facts into intelligence from an objective and fair standpointand disseminating it widely.

By doing so, we aspire to be a company of high social value that
contributes to the realization of affluent lifestyles and the development ofvarious industries.

1-1 Overview of Financial Results for FY23

(Millions of yen)

Net sales

Operating profit

Gross margin

Operating margin

(％)

6,000

100

●Consolidated financial results

90
5,000

4,800

4,875
4,502

69.3

71.3
68.6

4,000

70
60

3,000

2,000

50

33.8
1,520

40

36.2
1,765

(YoY change)

80

32.4

1,556

30
20

1,000

Net sales
Gross margin

Operating profit
Operating margin¥4,800 mn(1.5) ％

68.6 %(2.7) pts

¥1,556 mn(11.8) ％32.4 %(3.8) pts

10
0

0
FY21

FY22

FY23

3

1-1 Overview of Financial Results for FY23

(Quarterly Trend)(Millions of yen)

1,400

Net sales

Operating profit

Gross margin

Operating margin●Consolidated financial results
1,328

1,260
71.2

90%

(YoY change)

80%

1,195

1,200

Q4 (Jan.–Mar.)

71.2

70.0

1,000

70%
60%

800

Net sales¥1,328 mn＋5.4 ％

70.0 %(1.2) pts

¥471 mn＋9.3 ％

35.5 %+ 1.3 pts

50%

600

37.7

35.5

34.2

471

451

431

400

40%
30%

Gross margin

Operating profit

20%
200

10%

0

Operating margin

0%
Q1

Q2

Q3

FY21

Q4

Q1

Q2

Q3

FY22

Q4

Q1

Q2

Q3

Q4

FY23

4

1-2 Consolidated Statement of Income（Millions of yen）

FY22

FY23

YoY
Amount%Net sales

4,875

4,800

(75)

(1.5)%

Cost of sales

1,398

1,507

+109

(28.7%)(31.4%)

+7.8%

3,476

3,292

(184)

(71.3%)(68.6%)(5.3)%

1,710

1,735

+24

(36.2%)+1.5%(35.1%)

1,765

1,556

(209)

(36.2%)(32.4%)(11.8)%

1,699

1,588

(110)

(Ordinary margin)(34.9%)(33.1%)(6.5)%Net income before income taxes

1,699

1,587

(111)

(Pretax profit margin)(34.9%)(33.1%)(6.6)%

1,106

1,055

(51)

(4.7)%(22.7%)(22.0%)(Cost of sales margin)

Gross profit(Gross margin)

SG&A expenses(SG&A margin)

Operating profit(Operating margin)

Ordinary profit

Net income attributable toowners of the parent(Net margin)

See next slide for the
breakdown by segment

Investment in human resources(The cost of acquiring skills, etc.)

Due to the posting of foreignexchange gains, etc.

5

1-3 Breakdown of Sales by Segment
Sales of the Communication Business decreased by 1.0% YoY

FY2022（Millions of yen）

Communication

FY2023

YoY
Amount

％

3,822

3,785

(37)

(1.0)%

Customer Satisfaction Research

2,144

2,108

(35)

(1.7)%

News & Media

1,677

1,676

(1)

(0.1)%

Data Providing

670

673

+3

+0.5%

Mobile

381

340

(41)

(10.8)%

4,875

4,800

(75)

(1.5)%

Total

6

1-4 Breakdown of Operating Profit by Segment(YoY)(Millions of yen)

3,000

2,542
2,500

2,349

Communication(7.6) ％

Data Providing＋7.3 ％

Mobile(27.4) ％FY2022

2,000

1,500

FY2023

The YoY decrease was caused by the revenue decline as follows:●CS Research Business ⇒ Trademark use decreased●News & Media Business ⇒ Unit price per session decreased

1,000

500

234

251

133

96

0

Communication

Data Providing

Mobile7

1-5 Consolidated Balance Sheet(Millions of yen)

(Millions of yen)

7,000

7,000

6,027

6,000

5,531

5,000
4,000
4,171

3,000

4,590

Current assets

1,000

141

138
139

166

1,081

1,129

5,531

5,000

854

Property, plant & equipment

Investments & other assets

816

Current liabilities

3,000
2,000

23

24

4,000

Intangible assets

2,000

6,027

6,000

4,653

5,187

Non-current liabilities
Total net assets

1,000
0

0

FY2022Q4-end（Millions of yen）

FY2022Q4-endFY2023Q4-endFY2022Q4-endFY2023Q4-endChangeFY2023Q4-endChange816(37)

Non-current
liabilities

24

23

-

+27

Total liabilities

878

840

(37)

1,129

+47

Total net assets

4,653

5,187

+533

6,027

+496

Total liabilities
and net assets

5,531

6,027

+496

4,590

+418

Property, plantand equipment

138

141

+2

Intangible assets

139

166

Investments andother assets

1,081
5,531

Total assets

FY2022Q4-end854

4,171

Current assets（Millions of yen）

FY2023Q4-endCurrent liabilities

Net assets went up, and the Return on Equity (ROE) stands at 21.4%.
8

1-6 Consolidated Statement of Cash Flows（Millions of yen）

FY2022

FY2023

YoY

Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities
1,310(Millions of yen)

1,500

Cash flows from operating activities

899

1,310

410
1,000

Cash flows from investing activities(1,106)

(164)

899

941
500

Cash flows from financing activities

Net change in cash and cash
equivalents
Cash and cash equivalents at the
beginning of the year
Cash and cash equivalents at theend of the year

(576)

(596)

(20)

(783)

548

1,331

0

(164)
(500)

(576)

3,307

2,524

(783)

(596)

(1,000)(1,106)

2,524

3,072

548

(1,500)

FY2022

FY2023

Positive factors ⇒ Posting of net income before income taxes of ¥1,587 mn, income taxes refund of ¥326 mn
Negative factors ⇒ Income taxes paid of ¥697 mn, purchase of treasury shares of ¥232 mn,
and cash dividends paid of ¥364 mn
92. Overview of Communication Business (1)◆Customer Satisfaction (CS) Research Business(1.7)%(Quarterly Trend)

Q4 YoY results
Increased sales
and profits

YoY(Millions of yen)

2,108

2,144

700

1,866

Sales

600
500

1,371

1,256

400
300
200
100
0

Q1

Q2

Q3

FY2019

Q4

Q1

Q2

Q3

FY2020

Q4

Q1

Q2

Q3

FY2021

Q4

Q1

Q2

Q3

FY2022

Q4

Q1

Q2

Q3

Q4

FY202310

2. Overview of Communication Business (2)◆Customer Satisfaction (CS) Research Business① SEO efforts are paying off② Got more valuable clicks bypersonalizing the rankings(Quarterly Trend)

Trademark use(Millions of yen)

(Millions of yen)

(5.6)% YoY

600

売上高(商標)
Sales
(TM)
500

1,651

1,559

1,362

Digital promotion(Customer transfer)

953

Sales
(Customer transfer)
売上高(送客)Sales(Data)
売上高(データ)
500

500
前期比
＋10.4％

997+10.4% YoY

300

300

Data distribution

600

600

400

400

(Millions of yen)

前期比＋15.7％

400

300+15.7% YoY
200

200
320

100

100

421

410

452

237

200

100
65

0
FY2019FY2020

FY2021

FY2022

FY2023

83

82

95

0

0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

52

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4FY2019FY2020

FY2021

FY2022

FY2023Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4FY2019FY2020

FY2021

FY2022

FY202311

2. Overview of Communication Business (3)◆Customer Satisfaction (CS) Research Business(Analysis of YoY Change in Sales)(Millions of yen)

The main reason for the YoY decrease in sales was a change in the ranking due to the update of
the CS rankings, and there was also a rebound from corporate promotion activities that werestrong in the same period of the previous year, as well as the verification of cost-effectiveness.
However, the situation is improving due to getting new contracts for trademark use.

12

2. Overview of Communication Business (4)◆Customer Satisfaction (CS) Research Business■Insurance Industry

Ranking lists by category■Beauty Industry

Car(Direct/Agent)/Bike (Direct/Agent)/Bicycle/Fire/Pets/Life/Medical/Cancer/Insurance consultation
shop/Educational insurance

Beauty salon(Facial/Lose weight,/Body)■Financial Industry

Fitness club/Kid’s swimming school(Infants/Elementary school)/24-hour gyms

Internet securities/iDeCo Securities Company/Internet bank/Net banking/Foreign currency deposits/Housing loan/FX trading/Bank card loan/
Non-bank card loan/Smartphone payment service/Cryptocurrency Exchange(Spot trading)/
Cryptocurrency Exchange(Margin trading)/Robo advisor/Smartphone securities/
Credit card(No annual fee/Standard/Gold)■Cram School

College entrance exam (Group guidance for senior high school students/Personal coaching for senior highschool students/Topnotch universities for senior high school students)/Senior high school entrance exam
(Group/Personal)/Junior high school entrance exam (Group/Personal)/
Publicly-run integrated junior and senior high school (Group) /Elementary school students(Group/Personal)/Correspondence study(for elementary school/junior high school/senior highschool)/Intellectual education for infants■School
English conversation school/Children's English (Infant/Elementary)/Online English Conversation/
Correspondence study/Programming classroom for kids

■Sports & Health■Wedding Industry

House wedding/Marriage agency/Wedding hall consultation counter/Wedding hall information
website/Dating・Marriage matching apps/Low-cost wedding■Human resources

Job hunting agency/Job hunting website/Employment information service/Changing job
website/Changing job agency/
Reverse job application service/Nurse changing job/High-class・Middle-class changing job/
Temp agency/Manufacturing temp/Temp information website/Changing job scout service/
Carer for the elderly changing job■TravelHotel comparison website/Airline ticket comparison website■Business Solutions

Internet printing online order/Corporate training■Life related

Additional ranking lists announced in January through March■Telecommunications Industry●Car insurance(Direct/Agent) ●Bike insurance(Direct/Agent)●Meal kit(Metropolitan area/Tokai region/Kinki region)●Kid’s swimming school(Infants/Elementary school)●Credit card(No annual fee/Standard/Gold)●Carer for the elderly changing job■Housing Industry

Total

Hometown Tax Donation Program Website/Water server/Purified water server/House cleaning/
Moving firm/Food delivery service(Metropolitan area/Tokai/Kinki)/Meal kit(Metropolitan area/Tokai/Kinki)/
Subscription video distribution/Car purchase traders/Digital comics(Comprehensive/Original works only)/Specializing in used car seller/Manufacturer type used car seller/Vehicle inspection/Children photo studio/
Bike seller/Manufacturer type bike seller/GPS tracker for kids
Low-cost SIM(Subscriber Identity Module)/Low-cost smartphone/Internet connection/
Mobile carrier/Low-cost mobile carrier

Estate agency Selling(Condominium/Detached/Land)/Estate agency Buying(Condominium/Detached)/
Condominium management company/Rental information shop/Rental information website/
Renovation (Full/Detached/Condominium)/New condominium/House builder Custom-built Ready-built(Builder)/Large-scale condominium repair

170 ranking lists(As of Mar. 2024) YoY 22 rankings decreased.
The appeal of the ranking has been strengthened through stocktaking.

13

2. Overview of Communication Business (5)◆News & Media Business
Own media → Banner ad unit price decreased(Quarterly Trend)

Tie-up ads & Contents for third-party media → Substantial(0.1)% YoY

Sales

1,676

(Millions of yen)

600

500

1,405

1,389

400

1,677

1,534

300

200

100

0
Q1

Q2

Q3

FY2019

Q4

Q1

Q2

Q3

FY2020

Q4

Q1

Q2

Q3

FY2021

Q4

Q1

Q2

Q3

FY2022

Q4

Q1

Q2

Q3

Q4

FY202314

2. Overview of Communication Business (6)◆News & Media Business

Own Media “ORICON NEWS” Trends in the number of sessions(Number of sessions)
120,000,000

Number of sessions
FY23 Q1-Q4
increased by approx.

100,000,000

8 ％ YoY

80,000,000

FY23 Q4 (Jan.–Mar.)
increased by approx.

17 ％ YoY

decreased by approx.

4％ QoQ

60,000,000

Per session value
40,000,000

FY23 Q1-Q4
decreased by approx.

18 ％ YoY

20,000,000

FY23 Q4 (Jan.–Mar.)decreased by approx.

11 ％ YoY

decreased by approx.

0
4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
2023
2022
2024

3％ QoQ(Unit prices for banner ads decreased due to market factors, etc.)15

2. Overview of Communication Business (7)◆News & Media Business“ORICON NEWS” The Official YouTube Channel

Over 2.02 million subscribers as of Mar. 2024
100,000,000

2,500,000

Views
再生数

80,000,000

2,000,000

登録者数
Subscribers
60,000,000

1,500,000

40,000,000

1,000,000

20,000,000

500,000(Views) 0

1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3

2017

2018

2019

2020

2021

2022

2023

2024

0 (Subscribers)
16

3. Full-Year Forecast for FY2024“Upfront investments (up to the first half of the FY2024) for SEO
enhancement (Employees will acquire SEO skills)“ and “Proactive
human investments such as wage increases" are factored in.

Consolidated financial results are expected toincrease in sales and profits(Millions of yen)

6,000（Millions of yen）

FY2022
Results

FY2023Results

FY2024
Forecast

YoY

Net sales

5,000
4,875

4,800

FY2022
Results

FY2023Results

4,000

5,200

3,000

Net sales

4,875

4,800

5,200

+8.3%

2,000
1,000
0

Operating profit

1,765

1,556

1,720

+10.5%(Millions of yen)

2,000

Ordinary profit

1,699

1,588

1,710

+7.6%

1,500
1,000

Net income attributableto owners of the parent

1,106

1,055

1,170

+10.9%

500

FY2024
Forecast

Operating profit
Ordinary profit
Net income attributable to owners of the parent
1,765

1,720

1,556

1,699

1,710

1,588
1,106

1,055

1,170

0

FY2022
Results

FY2023Results

FY2024
Forecast

17

4. Returning Profit

We place the highest priority on shareholder returns,
and will continue to pay stable dividends.
Dividend(yen)

Dividend payout ratio

40

40%

36.3%

35
30

40.0%

31.0%

32.7%

27.3%

30%

25
20
15
10

17

23

27

29

36

20%

10%

Year-end dividend

29 yen per share
DOE 7.7 ％FY2024Year-end dividend（Forecast）

36 yen per share

5
0

0%

FY2020

FY2023

FY2021

FY2022

FY2023

FY2024(Forecast)

Dividend payout ratio 40.0 %18

Appendix

19

Promotion of Business Transformation Based on the Corporate Philosophy “Turning Facts Into Intelligence”◼ Previously, the Mobile Business and Publishing Business had been the main contributors to net sales, but proactive
business restructuring has made the Customer Satisfaction (CS) Research Business and News & Media Business into major
revenue supporters◼ As a result of promoting business restructuring, we have dramatically increased our operating margin and recently
transformed ourselves into a highly profitable company maintaining an operating margin around 35%.
Net Sales Trends by Segment

Operating Profit and Operating Margin Trends
Operating profit

Operating margin(Millions of yen)

(Millions of yen)

7,000

2,000

40%

1,500

30%

1,000

20%

500

10%

0

0%

6,000

Others5,000

Publishing
Mobile4,000

Data Providing

3,000News & Media

2,000

Customer Satisfaction(CS) Research

1,000

0
FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23

20

Business Description and Main Revenue Sources of Each Segment
Segment

Business description

Main revenue sources

Communication Business
Customer Satisfaction (CS) ◼ Conducts internet surveys for users of various services
Research
and ranks and announces the results annually from an

independent position that is fair and unbiased◼ As of December 2023, has surveyed a total of 3.53
million people across 168 categories◼ The largest revenue source is “Trademark use,” in which companies pay a fee fora license to use the ranking results marked with Oricon’s trademark logo for
their own advertising and promotion◼ “Digital promotion,” in which customers are transferred to client company
websites from search engines and Oricon’s own media◼ “Data distribution,” which provides broad-ranging analyses of survey results◼ “Consulting,” which provides details and additional surveys to individualcompanies
News & Media◼ Creates over 3,500 news/feature articles and video
contents per month, focusing on entertainment◼ Ad revenue from the number of page views and sessions on Oricon’s own
media and distribution partner platforms◼ Acts as a news agency to distribute news to Yahoo!
News and other major online media sites and apps

◼ Revenue from sponsored advertising and PR consulting for companies◼ Fees received for providing content to distribution partner media outlets◼ The official YouTube channel of Oricon’s own media“ORICON NEWS” has amassed 2 million subscribers◼ Creation and promotion/management of online ads

Data Providing Business◼ Collects sales data and creates rankings for music,
videos, and books◼ Revenue from broadcasters and e-commerce sites, etc. for providing music
databases and ranking data

Mobile Business◼ Paid streaming service for mobile devices and PCs◼ Pay-as-you-go billing for member downloads◼ Music streaming site “Oricon Music Store”◼ eBook site “Yomulun”

21Asset Allocation Approach

22

Policy to Proactively Invest Management Resources in Technologies and Seeds of Future
Business Opportunities◼ In addition to shareholder return, cash and deposits and free cash flow will be used to actively invest management
resources in technologies and seeds of future business opportunities◼ In addition to our recent demonstration test efforts involving generative AI and other technologies, we will develop
approaches to promising technologies and seeds of future business opportunities through various methods, including
in-house technology investment and M&A
Cash allocation approach

Operatingcash flow

Recent investments▍ Investment in new technologies through in-house
technologies and M&A
Growthinvestments▍ Recruiting and retaining top talent
New technologies

Generative AI, Web3, etc.

SBI 4+5 ファンド
FinancialassetsShareholder
return▍ DOE of 7% (Actual value) as a benchmark

23

Shareholder Return Policy◼ Continue to achieve one of the highest DOE among TSE listed companies, backed by ROE levels exceeding 20%◼ Dividend per share has increased 3.6 times that of 8 years ago

Accounting period

FY15

FY16

FY17

FY18

FY19

FY20

FY21

FY22

FY23

ROE

16.4%

17.6%

18.9%

24.1%

27.1%

25.9%

26.1%

25.2%

21.4%

Dividend per share
(yen)

8.0

10.0

10.0

12.0

17.0

17.0

23.0

27.0

29.0

DOE

6.0%

7.4%

6.8%

7.0%

8.3%

7.1%

8.1%

8.2%

7.7%

24

Customer Satisfaction (CS) ResearchBusiness Model and Strengths

25

Customer Satisfaction (CS) Research Business Overview
Provide services

Use services

Licenses trademark logos
Consumers

Respond to Internet survey

Announces ranking

Oricon Customer Satisfaction

Sells survey data

Companies

Reports ranking and provides
suggestions

Provides consulting services
Provides digital promotion(redirection )Increases consumer satisfaction

Contributes to the growth of companies
by improving their services

26

Oricon Customer Satisfaction Research Trademark Use and Trends in the Number of Annual
Rankings Announced◼ The Oricon Customer Satisfaction Research trademark logo can be used in various media by signing a contract by plan
◼ Although the number of services covered by the rankings has increased and trademark use sales are growing, there is still
great potential for further use of the Oricon trademark logo as trust in the rankings grows even further
Main trademark logos

Trends in the Number of Annual Rankings Announced andNumber of Survey Participants (Cumulative)
Rankings announced (left axis)

Cumulative survey participants (right axis)(Unit:10K)

350

400

353
332

300

350

293
250

Rank logo by industry
and business type

Item or sector rank logo
by industry and business type259

TV commercials / Externally-distributed ads (GDN, YDA, listing ads) / YouTube ads / Social media ads /Transit ads (in taxis, trains, etc.) / Outdoor ads (board posters, large screens, etc.) /Direct ads (DMs, mail magazines, newspaper inserts, free newspapers, etc.) / In-store sales promotional
materials (catalogs, novelty items, etc.) / Newspaper and magazine ads / Company websites (corporatesites)

250

223

200

198

190

173
150

Main media in which logo can be used (range varies by plan)

300

130
125

100

150
132

135

137

184

191

200

168

155

150

100

70
50

44

33

50

40

0

0
2011

2013

2015

2016

2017

2018

2019

2020

2021

2022

2023

27

Customer Satisfaction (CS) Research Process and Oricon’s Strengths◼ Select target industries independently as a third party that takes neither consumers’ nor companies’ sides, conduct fairand unbiased research, and strictly process data and statistics to create rankings◼ Leverage our brand power built through the music rankings which we have continuously provided to consumers from afair and unbiased standpoint to steadily build credibility of Oricon rankings in industries besides music

Customer Satisfaction (CS) Research Process: “Turning Satisfaction into Intelligence”
Select an industry suitable for ranking

Results of continuing the process fairly, thoroughly, and without bias

Make a questionnaire fitting the target
industry

Give the questionnaire to the appropriate
population
100+ users per company

Process the statistics strictly, fairly, andwithout bias
Announce the ranking

Increase credibility

Reassure use ofEnergize industries toof Oricon ranking which

Oricon trademark

realize a prosperous andturns facts into intelligencelogo certified services

sustainable society

Give feedback to the companies andcollect info on positive and negative
factors for the evaluation items
Reflect collected info in questionnaires forthe following year and beyond
28

Brand Collaboration with Oricon Trademark Logo Licensed Companies◼ Oricon brand credibility is further increased when renowned national brand companies use Oricon trademark logos
backed by fair, unbased, and faithful Oricon rankings, which in turn encourages other national brand companies indifferent business industries to use our trademark logos. This brand collaboration eventually leads to increased
credibility of both the Oricon brand and Oricon trademark logo certified services
Increased credibility of both sides
through brand collaboration
Oricon brandNational brandcompanies

Increase credibility

Companies in otherIndustries use trademarks

Announce fair, unbiased
and faithful rankings

Use trademark logos

29

Questioning the Credibility of No. 1 Labeling Turns Out to Be a Tailwind◼ Due to the increased No.1 labeled ads without legitimate evidence, the image of such advertised products and services
have been slightly tarnished from 2019 to 2022
◼ Many people think No.1 labeled ads should be based on facts (nearly 80%). Therefore, this situation is a tailwind for afair and unbiased third party institution like us which prioritizes improving customer satisfaction, as it will help increase
the credibility of our rankings
Impression of No. 1 Labeled Products & Services

Opinions on No. 1 Labeled Ads(Based on 1,000 respondents / Individual answers)(Based on 1,000 respondents / Individual answers)

LegendVery

It gives me agood
impression

2019

7.5%

2022

4.3%

It makes meinterested

2019
2022

A little

35.9%
36.7%

13.6%

Not really

44.8%

11.8%

47.6%

11.4%

43.9%

8.6%

Not at all

33.0%

43.8%

36.1%

Somewhat disagree
2.8%

Disagree
1.8%

Can't say either way
15.5%

9.5%

It should be based on facts

11.5%

when emphasizing
I trust it

It makes me
wantto purchase it

6.5%

35.6%

47.2%

10.7%

2022 5.5%

35.4%

46.5%

12.6%

2019

6.4%

31.2%

49.5%

12.9%

2022

5.3%

31.7%

48.0%

15.0%

2019

(Source) Research conducted by Macromill, Inc. from July 27th to 28th, 2022

Agree
51.3%

No. 1 in ads.
Somewhat agree…

(Source) Research conducted by Macromill, Inc. from July 27th to 28th, 2022

30

Two Approaches to Expand Oricon Trademark Logo Usage◼ Oricon Customer Satisfaction Research still has room to expand the number of categories covered, as well as potential for
growth in terms of personalized rankings based on factors such as region, age, and gender. Additionally, there is room for
growth in contract rates.

◼ Continue to conduct fair and accurate surveys and announce rankings to further enhance its credibility as an index
established in society that connects consumers and companies
more

more

Trends in the Number of Annual Rankings and Contract Rates

Housing
Insurance Industry Human
Industry
resources

Financial
Industry
Retailer

Cumulative Number of Annual Rankings

more

3,000

Cram
SchoolOricon Customer Satisfaction

2,500

SchoolSurvey categories
more

WeddingIndustry

Business
SolutionsLife
relatedTravelTelecommunications
Industry
Beautymore
Industry

Sports＆more

HealthLeisure
more

more

35.5%
29.2%
2,325

Contract rate
36.1%

40%

31.8%
30%

2,401

2,434

2,353

2,000

20%

1,500

10%

1,000

0%

2020

2021

2022

2023

31

Digital Promotion Business Initiatives◼ The business focuses on organic customer transfer from search engines and Oricon’s own media to client company
websites. The conversion rate from Oricon rankings to client company websites is high due to trust in the Oricon brand◼ Strengthen initiatives to boost revenue by further refining search engine algorithm analysis, particularly that of Google
Search with a purpose

High conversion rate

Click totransfer customers(pay-as-you-go)

Trust in Oricon rankings
and the Oricon brand

Organic customertransfer to clientcompany websites

Boost revenue by further
improving the accuracy of Google
algorithm analysis

A

Consumers

B
Click

C

D

32

Consulting Business Initiatives◼ By identifying low-scoring items in Oricon ranking data and conducting additional user surveys and employee interviews,
we can locate specific areas of dissatisfaction among service users and propose measures to solve issues◼ We intend to expand the Consulting Business to companies that have not yet concluded trademark logo licensing
contracts because we can apply our accumulated expertise without a large increase in personnel
Companies included in the ranking

Consulting BusinessA

Oricon ranking data
analysis of target
companies
Main items

Rank

A 大項目

順位
5th

A

5位

B

11位

DD

3rd
3位

B

CC
EE

11th

1st
1位

13位
13th

Create additional survey
items based on original
ranking data to explore
low-scoring items andthe underlying reasons

Identify problem areas
for improvement throughnot only Internet surveys
of service users but also
employee interviews

Recommend strategies toresolve issues (improve
services)

B

Companies eligible
for trademark logo
licensing contracts

C

D

Main items
B

E

E

F

Improve services oftarget companies

Improve user satisfaction

Companies eligible for

consulting services

G

H

I

33

Customer Satisfaction (CS) Research Business Growth Image
Enhance research and data analysis

Streamline reporting
Ensure time for human fact-checking【 Vision 】
All employees of the Oricon Group
Utilize generative AI, etc.

Provide new solution options by

Consulting

expanding into PR consulting, etc.

Data distribution

Digital promotion

Azure Open AI etc.
Ready to deploy
Microsoft 365 Copilot

Trademark use

FY19

FY23

34

Continued Growth of the Customer Satisfaction (CS) Research Business by Raising Awareness

Customer Satisfaction (CS) Research Business Quarterly
Net Sales Trends(Millions of yen)

Trademark use

Digital promotion

Customer Satisfaction (CS) Business Net Sales Trends(Millionsof yen)Data distribution

Trademark use

Digital promotion

Data distribution

700

FY2016

601

224

54

FY2017

644

222

78

FY2018

828

201

63

FY2019

953

237

65

FY2020

997

320

52

FY2021

1,362

421

83

FY2022

1,651

410

82

FY2023

1,559

452

95

600

500

400

300

200

100

0

Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4FY2016FY2017FY2018FY2019FY2020

FY2021

FY2022

FY202335

News & MediaBusiness Model and Strengths

36

News & Media Business Overview
Entertainment industry
companies

Own Web Media⚫ Entertainment production⚫ TV and radio stations

Provide news materials⚫ Film distribution companies⚫ Publishers⚫ Event planners, etc.

Reports news

News distribution revenue

Package distributors

About 100 distribution partners⚫ CD stores, electronics retailers⚫ E-commerce sites, convenience
stores⚫ Bookstores, etc.

Content distributors

User inflow from distribution partners⚫ Record labels

Provide sales data

⚫ Download stores⚫ Subscription streaming services⚫ Video streaming services

Reports news

・
・
・

37

News & Media Business Strengths◼ Distributes reliable news backed by strong connections in the entertainment industry◼ Captured the top market share in the entertainment category of major portal sites for over 10 years◼ Established status as an entertainment news agency, including being used by Kyodo News to distribute articles to local
newspapers

1
Solid foundation built onstrong connections in theentertainment industry

2

Established status as a news agency

Corporate strength capable oforiginal news and video
creation

focused on entertainment▍ Distribution network to major news sites and news apps
backed by high credibility

Our strengths

3
Accumulated expertise inarticle writing and editing forboth print and online media

4

Our highly-valued dedication toproviding articles that do notharm the subject’s image, news
based on fact, and intention towrite articles readers appreciate▍ Provision of news to local newspapers and content tomajor media such as national newspapers and TV
stations, in addition to online media▍ The official YouTube channel with over 2 million
subscribers, as well as many views from nonsubscribers, which consistently provides content
that reaches over a million views
38Capturing New User Demographics by Implementing Short Videos◼ Be the first to focus on the potential of short videos (Less than 1 minute or 3 to 5 minutes long) in entertainment news
distribution◼ Capture new user demographics through short videos that take advantage of Oricon’s strengths and appeal to thelifestyles and tastes of the younger generation
1

2

Solid foundation built onstrong connections in theentertainment industry

Corporate strength capable oforiginal news and video
creationVideo Site Viewing Time on Mobile Devices by Age Group:
Weekdays (Minutes)
0

20

40

60

80

Users in their 20s by Media Type: Weekdays (%)

100

Internet use

TV viewing (in real time)

Teens
20s

60.0

30s

Lunch time use

40.0

40s

Be the first to focus on thepotential of entertainment
short videos

Capture new user demographics

20.0

50s
60s

0.0
5:00AM 8:00AM 11:00AM 2:00PM 5:00PM 8:00PM 11:00PM 2:00AM

Source: Ministry of Internal Affairs and Communications FY2021 Survey Report on
Usage Time of Information and Communications Media and Information Behavior

Source: Ministry of Internal Affairs and Communications FY2021 Survey Report on
Usage Time of Information and Communications Media and Information Behavior

YouTube Ranking by the Number of Gen Z Viewers
Rank

Channel name

Viewers

Video category

1

THE FIRST TAKE

2.27 million

Music

2

oricon1.78 million

Entertainment / variety shows3

Hyakumantenbara Salome

1.51 million

VTuber4

Nintendo official channel

1.41 million

Gameplay and game-related content

5

Ayase / YOASOBI

1.40 million

Music

Notes: ・Gen Z is defined as viewers aged 16-26 as of December 2022. ・Data collection period: June 2022 - Dec. 2022 (target devices: PCs and smartphones) ・It is counted as one
viewer if a video is played at least once during the data collection period. ・The number of views is the number of views per month.

Source: VALUES, Inc. "Ranking of YouTube Channels by the Number of Gen Z Viewers"

39

Future Direction for the Expansion of the News & Media Business◼ Policy to promote multifaceted business expansion based on the strengths and management resources cultivated to datein the News & Media Business◼ Take on new and unique challenges without being reliant on a specific platform

Media development aimed at Gen Z (Application of videos, etc.)

Expansion of original projects such as drama and movie behindthe-scenes footage and TV program promotion

News & Media Business

Strengths

Management
resources

Support for multiple languages, adapt to FAST (free ad-supported
streaming television), and collaborate with overseas video streaming
platforms, among other efforts, to respond to new media trends

Improving productivity and disseminating accurate information
through the use of generative AI, etc.
40

The forward-looking statements including the earnings forecasts contained in thisreport are based on information currently available to us and certain assumptions
that we believe to be reasonable. Accordingly, please be advised that we do notguarantee the achievement of the forecasts, and the actual results may differ
significantly from the forecasts due to a variety of factors.

Oricon Inc.

https://www.oricon.jp/