MEDIA RELEASEPERU’S NUEVO MUNDO CONTINUES SUSTAINABILITY JOURNEY WITH ARCHROMAPratteln, Switzerland, 25 April 2024 - Integrated textile mill Nuevo Mundo is partneringwith Archroma, a global leader in specialty chemicals focused on sustainable solutions, tooffer collections utilizing Archroma’s EarthColors ® agricultural waste based dyes andproduced with zero liquid discharge and substantial resource savings.
A strategic partner of apparel brands, Nuevo Mundo is a market leader in South America
with a 75-year history. It helps brands expand into new markets with value -added productsthat capture growing consumer demand for quality and sustainability. The compan y is apioneer in the adoption of water-saving processes and chemicals that have minimal impact
on the environment.
Working with its longstanding partner Archroma, Nuevo Mundo is now reinforcing its
commitment to sustainability with the creation of new collections that utilize Archroma’s
biowaste-based EarthColors ® dyes. Based on patented Archroma technology, these highperformance dyes are from non-edible agricultural or herbal industry waste in a processthat helps to reduce the negative impact on water footprint, natural resources and climatechange compared to conventional synthetic dye production where toxic and non-renewableoil derivative products are used as raw material.*
The organic raw materials used for the dyes created for Nuevo Mundo include residues
from cotton plants, beets and saw palmetto. In addition to using these biowaste -baseddyes, the EarthColors ® collections will be produced in Nuevo Mundo’s zero liquid
discharge facilities, providing savings in time, water and energy, as well as emissions.
Umberto De Vita, Director, Denim Market Segment, Archroma Textile Effects, said: “Likeour partner Nuevo Mundo, Archroma is passionate about working with brands to move ourindustry towards a future where businesses can thrive and care for people and the p lanetat the same time. This approach is captured in our ‘Planet Conscious+’ vision of deeper
collaboration, supported by breakthrough technologies like EarthColors ®.”Boris Schwartzman, Nuevo Mundo, said: “With the trend towards nearshoring gaining
momentum in the U.S., now is the ideal time for South American brands to capture
demand for high-quality clothing and textiles that deliver the sustainability that theAmerican market demands. Our partnership with Archroma and the introduction ofEarthColors ® into our collections creates a real opportunity for growth.”
Nuevo Mundo and Archroma intend their alliance to be a long-term collaboration, withplans to release new collections based on EarthColors ® in the coming year and beyond.
*Based on internal LCA comparative screening

MEDIA RELEASE – 25 April 2024 – Page 1 / 3

Peru’s Nuevo Mundo continues sustainability journey with Archroma. (Photos: Archroma)® Trademark of Archroma registered in many countries.
© 2024 Archroma
ENDMedia Relations
Marilyn Chua
Archromamedia@archroma.com
Kim Lommaert
EMG+31 164 317 021
klommaert@emg-marcom.com

MEDIA RELEASE – 25 April 2024 – Page 2 / 3

About Archroma
Archroma is a global, diversified provider of specialty chemicals serving the branded andperformance textiles, packaging and paper, and coatings, adhesives and sealants markets.
Headquartered in Pratteln, Switzerland, Archroma operates with more than 5,000
employees located in 42 countries and with 35 production sites.
Archroma is passionate about delivering leading and innovative solutions, enhancing
people’s lives and respecting the planet. The company is committed to the principles of"The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature !"; anapproach reflected in its innovations, world-class quality standards, high service levels andcost-efficiency.
www.archroma.com.

About Nuevo Mundo
Nuevo Mundo was founded 75 years ago in Lima, Peru. It now has operations across theregion, specializing in the spinning, weaving and dyeing of cotton flat fabrics and theirblends, with a focus on the development and innovation of denim fabric. Nuevo Mundo is asustainability leader that cares for workers, communities and the environment. It sources
COTTON USA™ cotton and is a pioneer in the use of sustainable indigo.
www.nuevomundosa.com.

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