PRESS RELEASE
2015.7.25

400th Anniversary ofthe Death of Tokugawa Ieyasu

Ieyasu and Hiroshige’s Tōkaidō
August 11 (Tue.) – November 8 (Sun.)Part 1: August 11 (Tue.) – September 6 (Sun.)Part 2: September 8 (Tue.) – October 12 (Mon. / Holiday)
Part 3: October 14 (Wed.) – November 8 (Sun.)
Organizer: Shizuoka City Tokaido Hiroshige Museum of Art
Designated Manager: NPO Hexaproject
Cooperation: 400th Anniversary of the Death of Tokugawa Ieyasu
Shizuoka City Economic Affairs Bureau Commerce & Industry Department
Industry Promotion Division
The Adachi Foundation for the Preservation of Woodcut Printing
Seiken Temple
Mochizuki Ningyō

OutlineIn commemoration of the 400th anniversary of the death of Tokugawa Ieyasu, this exhibition focuses on theroad which Ieyasu made improvements, the “Tōkaidō”.
Ieyasu started working on the Tōkaidō as soon as he unified Japan. After the road was maintained, Tōkaidō
traffic increased with the daimyo processions, merchants, and craftsmen who brought along variouscultures. Utagawa Hiroshige depicted Ukiyo-e with scenes of the Tōkaidō in the late Edo period when it wasbustling with people, as demand for travel was high amongst the masses.
This exhibition features Hiroshige’s representative works including Fifty-Three Stations of the Tōkaidō,Tōkaidō Road, as well as pieces depicting Tokugawa Iemochi, the fourteenth shogun proceeding to thecapital in Scenes of Famous Places along the Tōkaidō Road by artists of the end of Edo period. Also ondisplay are traditional crafts made using techniques passed down from the craftsmen who gathered in
Fuchū (present-day Shizuoka City), and cultural assets that travelled from other provinces to historical sitesin Shizuoka City. This exhibition sheds light on the “main artery” of Japan, the Tōkaidō, through Ukiyo-e andother items related to the road.
Hours 9:00 AM ‒ 5:00 PM (last admission 30 minutes before closing time)
Closed Mondays (if it falls on a holiday, then the following Tuesday)
Adults: 510 (410) yen / University / High School Students: 300 (240) yen / Junior high students and younger: 120 (100) yen* ( ) indicates prices for groups of 20 or more * Persons with proof of disability and one accompanying person are admitted free of charge.
* Shizuoka City residents, junior high students and younger, as well as Shizuoka City residents over 70 are admitted free of charge.
Access by train:
Take the JR Tokaido Line and get off at Yui Station.
It is a 25-minute walk or 5-minute taxi ride from there.
Access by car:
There are 21 parking spaces at the museum(Yui Honjin Park Parking)■From Osaka, Nagoya area
Exit the Tomei Expressway at the Shimizu IC and it is 20-minutesby Route 1 from there.
■From Tokyo, Yokohama area
Exit the Tomei Expressway at the Fuji IC and it is 25-minutesby Route 1 from there.

Shizuoka City Tokaido Hiroshige Museum of Art
297-1 Yui, Shimizu-ku Shizuoka City 421-3103[URL] www.tokaido-hiroshige.jp [facebook] www.facebook.com/tokaido.hiroshige
For more information on this exhibition and press inquies
Tel 054-375-4454 / Fax 054-375-5321

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info@tokaido-hiroshige.jp

PRESS RELEASE
2015.7.25

Exhibition Highlights❶History of Tōkaidō in Digest
The Tōkaidō route was maintained for the unification of the wholecountry by Tokugawa Ieyasu. Eventually, in the late Edo Period there wasa travel boom amongst commoners with Ukiyo-e prints of the Tōkaidō byUtagawa Hiroshige gaining popularity. This exhibit traces the history ofthe Tōkaidō in digest-form through ancient documents, wood-block print
books, and Ukiyo-e prints of each period, from the military and politicaluse of “Ieyasu’s Tōkaidō” to “Hiroshige’s Tōkaidō” when it became a motif
in the widely-popular art of Ukiyo-e.
Top image: work exhibited in Part 1～Part 3
Prohibition from Tokugawa Ieyasu Collection of Seiken Temple
This prohibition issued by Ieyasu for the Seiken temple bans pillaging and violence by the armies.
Bottom image: work exhibited in Part 2
Utagawa Hiroshige
Fifty-Three Stations of the Tōkaidō “Goyu: Women Soliciting Travelers”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art❷Tōkaidō where Historical Persons Once Traveled
Hiroshige’s Ukiyo-e with its daimyo processions and travelers, as well as theProcessional Tōkaidō by Hiroshige Ⅱ et al presenting the fourteenth shogun
Iemochi’s procession, tell us about the people who once traveled theTōkaidō. Also on display are objects from the historical sites of Seiken Templeof Okitsu and Jōen Temple of Yui in Shizuoka City which depict the people
who visited Suruga through the Tōkaidō, including treasures related to theTokugawa family and cultural assets from Joseon Missions from Korea, whose
diplomatic ties were made by Ieyasu.

work exhibited in Part 1～Part 3
Sangōgaku “Hōjōsan” Collection of Jōen Temple
Sangōgaku is a tablet displayed on a temple’s gate inwhich the temple’s sangō (literally “mountain name”) iswritten. This Sangōgaku, with the sangō of “Hōjōsan” forJōen Temple, was written by a member of Joseon
Missions from Korea in 1748.

Related Event 1: Lecture “Early Modern Tōkaidō and Yui Post Station”
Presenter: Takashige Honda (Professor Emeritus of Shizuoka University)
Date: September 13 (Sun.) 13:30 – 15:00

Cost: Free *museum entrance fee is required

Language: JapaneseRegistration: Applications accepted by telephone (054-375-4454) or

through our website.

Spaces are limited to the first 35 people (pre-registration recommended).

Registration will close once all spaces are filled.

Related Event 2: Ukiyo-e Demonstrations & Workshops
Presenter: The Adachi Foundation for the Preservation of Woodcut Printing
When: October 18 (Sun.); Morning / 11:00 - 12:30, Afternoon / 14:00 - 15:30
Cost: Free *museum entrance fee is required
Registration: Applications accepted by telephone (054-375-4454) or through our website.
Printing workshop spaces are limited to the first 15 people (pre-registration recommended).
Registration will close once all spaces are filled.
*Public transportation is recommended as the Yui Street Festival will be held on the same day and there will be traffic regulations.

Related Event 3: Gallery Talks by a Museum Curator
Part 1 Tōkaidō Road August 23 (Sun.) 13:00 - 13:30
Part 2 Fifty-Three Stations of the Tōkaidō September 20 (Sun.) 13:00 - 13:30
Part 3 Scenes of Famous Places along the Tōkaidō Road October 25 (Sun.) 13:00 - 13:30
Cost: Free *museum entrance fee is required

Language: JapaneseMeeting place is the entrance hall of the museum. No pre-registration needed; unlimited enrollment

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PRESS RELEASE
2015.7.25

Ukiyo-e works
Part 1: Tōkaidō Road (Reisho Tōkaidō); 55 works
The title characters are done in the reisho (clerical) script, which gives this series the name Reisho Tōkaidō.
Printed with deep colour tones, the piece is deep and captivating.

Part 2: Fifty-Three Stations of the Tōkaidō (Tōkaidō Hoeidō Edition); 55 works
This Soroimono (series of prints) are reputable works by Hiroshige that represent Ukiyo-e. Taking the namefrom the original publisher Hoeidō, they are widely known as Tōkaidō Hoeidō Edition.

Part 3: Scenes of Famous Places along the Tōkaidō Road(Processional Tōkaidō); 55 works
During the end of Edo period, Japan was facing the dilemma of opening the country or exclusion. At thistime, the fourteenth shogun, Tokugawa Iemochi, headed to Kyoto in response to the request of theImperial Court. From more than 160 pieces depicting Iemochi, this exhibition focuses on work depicting
Sunpu Castle and Kunōzan, which have close connections with Ieyasu.

Work exhibited in Part 3
Utagawa Yoshimori
Scenes of Famous Places along
the Tōkaidō Road “Fuchū”

Work exhibited in Part 1
Utagawa Hiroshige
Tōkaidō Road “Okitsu: Kiyomigaseki
and Seiken Temple”

Work exhibited in Part 2
Utagawa Hiroshige
Fifty-Three Stations of the Tōkaidō“Yui: Satta Pass”

Collection of Shizuoka City Tokaido Hiroshige
Museum of Art

Collection of Shizuoka City Tokaido Hiroshige
Museum of Art

Collection of Shizuoka City Tokaido
Hiroshige Museum of Art

Seiken Temple is known for being a temple
where Tokugawa Ieyasu was educatedwhile he was held hostage by Imagawa,and for being frequently visited by Ieyasu
after he was a retired shogun.

The Satta Pass, lying between the poststation towns of Yui and Okitsu, wasfamed both as one of the hardest parts ofthe Tōkaidō as well as for providing asuperb view of Mt. Fuji.

With the shogunate-approved
Yukaku (red-light district) in theforeground, this work includes
Ieyasu-related motifs of Sunpu
Castle, Mt. Fuji and the Kinsen
Umajirushi, a large gold fan usedin the battlefield by Ieyasu.

Cultures which came to the Suruga province from other provinces
The people who travelled using the Tōkaidō
Craftsmen all over Japan came to Fuchū for the construction of the Sunpu
Castle, Kunōzan Tōshō-gū, and the Sengen Shrine. These techniques live on inShizuoka City as traditional handicrafts. This exhibition introduces traditionalhandicrafts used by the craftsmen of the Edo period to present day.
Part 1: Suruga Lacquerware / Suruga Bamboo Latticeware
Part 2: Suruga Maki-e / Wood Mosaic Work / Shizuhata-yaki Pottery
Part 3: Suruga Hinagu (Miniature Furniture) and Suruga Hina Dolls

The articles that travelled the Tōkaidō

Work exhibited in Part 2

Shizuoka city has many cultural assets that were made in other provinces.
This exhibition displays treasures related to the Tokugawa family and crafts
made in other provinces that were transported to the historical sites of Shizuoka
City, including the Seiken Temple.

Moroi Jirō

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Lacquered Ornamental Plate, “Mt. Fuji”
Collection of Shizuoka City Economic Affairs
Bureau Commerce & Industry Department
Industry Promotion Division

PRESS RELEASE
2015.7.25

About the Museum￥Shizuoka City Tokaido Hiroshige Museum of Art
Shizuoka City Tokaido Hiroshige Museum of Art is the first art museum in Japan to focus on the works of Edo
Ukiyo-e Artist, Utagawa Hiroshige. There are approximately 1400 landscape woodblock prints and other works
within the Hiroshige collection, including Hiroshige’s masterpieces Fifty-Three Stations of the Tōkaidō (TōkaidōHoeidō Edition) and One Hundred Famous Views of Edo.
We aim to promote a new culture of Ukiyo-e through curated exhibitions connecting Ukiyo-e with contemporaryworks. Visitors can enjoy the magnificence of internationally loved Ukiyo-e works from Edo to the present.

About Hiroshige
Utagawa Hiroshige (1797–1858) Ukiyo-e artist
He became a pupil of Toyohiro Utagawa when he was about 15 years old. His work Fifty Three Station of theTōkaidō (Tōkaidō Hoeidō Edition) caused a great sensation, after that he continued to create Ukiyo-e prints about
the Tōkaidō and the landscape of Edo and became famous as landscape artist. While he was working on what isconsidered his late-life masterpiece, One Hundred Famous Views of Edo, Hiroshige fell ill and passed away at theage of 62. Hiroshige's bold composition and lyrical style is loved by all and his works continue to influence artists
all over the world.
Utagawa Toyokuni Ⅲ / Memorial Portrait of Utagawa Hiroshige
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Press Images￥High-resolution data for the following 5 images are available for editorial coverage of exhibitions. Please send your request byemail or fax after reading the usage conditions on the following page.

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□Titles and Credits
1. Poster image©Shizuoka City Tokaido Hiroshige Museum of Art

2.

Utagawa Hiroshige

Tōkaidō Road “Okitsu: Kiyomigaseki and Seiken Temple”

3.

Utagawa Hiroshige

Fifty-Three Stations of the Tōkaidō “Yui: Satta Pass” Collection of Shizuoka City Tokaido Hiroshige Museum of Art

4.

Utagawa Yoshimori

Scenes of Famous Places along the Tōkaidō Road “Fuchū”

5.

Moroi Jirō

Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Collection of Shizuoka City Tokaido Hiroshige Museum of Art
Lacquered Ornamental Plate, “Mt. Fuji” Collection of Shizuoka City Economic Affairs Bureau Commerce & Industry
Department Industry Promotion Division〈Usage Conditions〉* The images may be used only for editorial press purposes in conjunction with this exhibition and may not be used after the exhibition is over.
* Images may not be altered (trimmed, combined with other images or text, etc…).
* Images must be reproduced with notice of attribution.
* When an image is used, please email us a review copy.
* Please send a final copy for our records (publication copy, URL, DVD video, CD, etc…).

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PRESS RELEASE
2015.7.25

Ieyasu and Hiroshige’s Tōkaidō
Press Image Data Request
TO: Tokaido Hiroshige Museum of Art Press DeskFax. 054-375-5321

E-mail. info@tokaido-hiroshige.jp■Check the box for image data to be requested.
1. □Poster image
2. □Utagawa Hiroshige / Tōkaidō Road “Okitsu: Kiyomigaseki and Seiken Temple”
3. □Utagawa Hiroshige / Fifty-Three Stations of the Tōkaidō “Yui: Satta Pass”
4. □Utagawa Yoshimori / Scenes of Famous Places along the Tōkaidō Road “Fuchū”
5. □Moroi Jirō / Lacquered Ornamental Plate, “Mt. Fuji”

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*Can be sent between 10:00 – 16:00 (JST)Planned publishing date (section title)〈Usage Conditions〉* The images may be used only for editorial press purposes in conjunction with this exhibition and may not be used after the exhibition is over.
* Images may not be altered (trimmed, combined with other images or text, etc…).
* Images must be reproduced with notice of attribution.
* When an image is used, please email us a review copy.
* Please send a final copy for our records (publication copy, URL, DVD video, CD, etc…).

Please send us information if you introduce our program.
Tel 054-375-4454 / Fax 054-375-5321 info@tokaido-hiroshige.jp

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