MEME TOON
Global blockchain Comic platform

Global Blockchain Comic Platform

MEMETOON

MEME(MEME) WhitePaper Ver 1.0, September 2023 Korean

INDEX00
 Declaration

01
 Abstract

02
 Background03
 Executive Summary04
 About the MEME TOON App

05
 Problem& Solution

06
 Vision 07 Market

08
 MEME Token09
 TokenEconomy & Business Model

10
 Competitive Analysis

11
 Roadmap

12
 Token Allocation

13 Disclaimer

00. Declaration
Promise from MEME and MEME TOONAs a platform that prioritizes writers, we greatly value thecollaborative community of writers and encourage mutualcommunication and cooperation.

We respect the creativity and artistic inspiration of writers, and wewill spare no effort to make them proud and satisfied with their own
works.

We will wholeheartedly strive to better convey outstanding works toparticipants, actively supporting their creations, not only within thedomestic market but also achieving recognition and growth in the
global market.

We are committed to assisting writers in achieving success andcollectively moving forward. We will do our utmost to allow
participants to freely appreciate the works of high-quality writers.

Through different stories and genres, we will present newexperiences and emotions, promoting valuable communication andinteraction between writers and participants.

"MEME & MEME TOON" is a project platform centered aroundwriters, always placing writers in the forefront and unwaveringly
pursuing the original goal.

We are dedicated to transcending traditional paradigms, leadingindustry innovation and development. We introduce blockchain andartificial intelligence technology to protect the rights and works ofwriters, establishing a systematic copyright protection system.
Through this innovative approach, we support writers' creative
activities and open up new possibilities.

"MEME & MEME TOON" will never lose sight of its original intention.
As a project platform for writers, we always prioritize writers and do
our utmost to help them achieve their dreams and goals.

Finally, "MEME & MEME TOON" will together with writers envision the
future of works. We will always remember our current objectives andcontinuously strive for the success and satisfaction of both writers
and participants.

MEME & MEME TOON

01. Abstract
The MEME project will utilize the Polygon Mainnet to provide aplatform for artists, namely the MEME TOKEN (MEME) and MEME
TOON.

While artists continuously present exceptional works to the world
through their creations, the challenges and inconveniences they face
are often overlooked. The MEME project aims to address theseissues, focusing on the construction of a platform that prioritizes
artists.

The MEME TOON application actively leverages blockchain tokens,staking, and NFT technology with the aim of disrupting the traditional
paradigm of content industries. This platform will offer convenient
access and support for South Korean web comics and related
content, even providing overseas participants with opportunities toenjoy their favorite works and engage in subsequent creative
activities.

The MEME project plans to progressively roll out its services, whereparticipants will experience innovative offerings and new experiences
during Phase 1 through Phase 3. (*Please note that due to the natureof evolving technological developments, the development plans orcontent of Phase 3 may undergo changes or replacements.)

All participants engaged with MEME and MEME TOON, designed for
artists, will collectively experience a new realm of artistry enrichedwith greater enjoyment.

MEME & MEME TOON
Chapter One

Chapter Two

Chapter Three

MEME TOON

Application

MEME TOONNFT & Big Data

MEME TOON

Artificial

Intelligence

Tokens & MT

& Staking

Various Membership
Plans Support andSponsorship
Participation Benefit
Sharing Function-based
Support Invitations andActivities

Various Work Support
Audio Effects for Works
Language Functionality

02. Background
Recently, webcomic works have been adapted into movies, enjoying
popularity worldwide, and the original webcomics are once again
gaining attention. However, not all works can seize theseopportunities, and all artists struggle in the pains of creating theirworks. Webcomic creators operate within a more challenging
environment than one might imagine, facing various difficulties suchas wages, contracts, and copyrights. 

Despite these challenges, the webcomic market continues to receive
enthusiastic responses, yet the MEME project finds itself in a
predicament. The global market for comics and webcomics grows
each year, and the processed content market is expanding gradually.
Nevertheless, creators work laboriously on their creations, akin tomachines in a factory. In such harsh conditions, a considerable
number of webcomic creators are even deprived of legal labor rights.

These creators overcome the hardships of reality with their passion
for their craft, deriving satisfaction and happiness from their creative
endeavors, and continue to create.

The MEME project aims to make their work more convenient andimprove their conditions through service support and blockchain
technology. We aspire to foster superior works in a better
environment, pursue innovative paradigm shifts, and effectively
deliver high-quality creations to market consumers or participants.

Currently, most platforms monopolize market revenue, and the usageof digital services is on the rise. The proportion of paid content
purchases occupies a significant share across various age groups
and continues to grow. However, the market faces challenges; unlessdomestic products can enter foreign markets, overseas participants
will find it difficult to freely utilize domestic products. Consequently,
creators are trapped, unable to actively engage in creative work,
subsequent creations, and additional content processing activities.
The MEME project seeks to ameliorate this situation. 

A "meme" is a replicable social unit that conveys an idea or belief
within a person or group, a popular "cultural element" on the internet.
The MEME project utilizes service support and blockchain
technology to provide convenience for creators, improve theirconditions, and strive to create a better environment to nurture
better works. This endeavor holds the potential to deliver higherquality creations to market consumers or participants.

03. Executive Summary
MEME is a platform with the primary goal of prioritizing theimprovement of the artist environment. It is also committed toconveying the artist's environment more deeply to participants andaims to deliver high-quality works as a platform for artists. The
MEME TOON platform application aims to create a healthy culture
and industry, addressing the inconveniences of artists andparticipants, and providing a space to meet each other's needs. Thisapplication is not only used for browsing webcomics but also forparticipating in protecting and processing works, sharing thebenefits of ecosystem participants, and providing convenience. ​MEME actively supports and encourages prominent individuals andrapidly growing industries that adapt to the progress of information
technology and embrace continuous change. However, there are stillshortcomings in services within the webcomic and content
industries, leading to potential interruptions in serialization based on
the artist's environment or the inability to further develop
subsequent works or processed content, often receiving attention
only later. 

As a service oriented toward artists, MEME extends beyond justwebcomics. It supports artists and participants in participating in theserialization and development of works, as well as establishing acommunication system. Activities and information data will berecorded through blockchain, which can be used for the benefit
sharing of big data services, advertising, and other related activities.
Additionally, the use of blockchain tokens will provide conveniencefor global participants, alleviating the burden of internal content
usage on the platform and allowing for greater benefits throughparticipation in the ecosystem.

Basic activity rewards for participants of
MEME & MEME TOON are as follows:
1MT = $0.1
▪ MEME TOON app rewards

500 MEME tokens for registration(limited to 10,000 users who have passed KYC verification)▪ MEME TOON app rewards

10 MT points for check-ins▪ MEME TOON app rewards

1 MT point for activity participation- Up to 10 MT points can be earned for activities such as commenting, rating, and recommending.

- The following reward program is applicable from October 2023 to April 30, 2024, and may be subject toadjustments based on the relationship between future user growth and token issuance. Detailed information
will be communicated through blogs or the application.

04. About the MEME TOON App"MEME TOON" is set to be released in November 2023 (domestic
version) as an online comic and content processing ecosystem
participant system. The system is divided into Chapter 1 to Chapter
3, with the main features and content outlined as follows: Chapter 1:
Blockchain Tokens and Staking, User Interface/User Experience (UI/UX)

Chapter 1.

Block Chain Token & Staking, UI / UX
I. Tokens and MT (Points)

In order to use MEME tokens on the MEME TOON platform, you needto exchange them for MT (Points). You can use the converted MT toaccess the services provided by MEME TOON. When exchanging MT
for tokens, the minimum exchange amount will be set at the standard
1000.

II. Accessing Web Comics and Processed Content

You can use MT (Points) or NFTs (Chapter 2) to access the web
comics and processed content offered by MEME TOON. All
information will be recorded on MEME TOON or blockchain data toprovide benefits for participants.

III. Individual Star Ratings

MEME TOON provides services for the development of works andcollects information. Based on participants' preferences, we offer thefunctionality to individually rate and review authors and their works
with star ratings and comments. You can provide brief feedback.
Based on the respective ratings, we will offer MT (Points) rewards.

IV. Author and Work Sponsorship

Participants can use MT or MEME tokens to sponsor authors orworks. Sponsorship funds will be divided according to purposes suchas supporting individual authors, supporting other creations by theauthor, and facilitating the continuation of the work.

V. Referral CodeAll registered users of the MEME TOON App will receive an ID CODE.
Other users, when registering on the MEME TOON App for the firsttime, can enter this ID CODE in the referral field. Upon entering, thereferrer will receive a 10% reward from the MT usage of the newly
registered user. It's important to note that the identity of the
rewarded individual and whether they used MT for payment will not
be disclosed publicly; this information can only be viewed throughthe MT distribution log. Additionally, if a newly registered user
doesn't log in within 6 months, the entered ID CODE information will
be removed, and the account will be set to dormant status.

- VIP NFT will be awarded when recommending 50 users, and VVIP NFT will be awarded when recommending 100 users.

- If the NFT is sold out early, the distribution of NFTs may be terminated even if you have participated in the event.

VI. Staking

Participants can stake MEME TOKEN and receive a certain amount ofguaranteed income based on the staking duration. Staking durations
are available for 30 days, 90 days, 200 days, and 365 days, eachwith corresponding income and quantity specifications. The
minimum staking quantity is 100,000 tokens, and the maximum is 100
million tokens.

TIME

30days90days200days365days

Earnings

0.5%

2%

5%

10%

Available

Staking

Quantity

Minimum

Maximum

100,000 units

100 million units

Total of 20%, 20 billion in total; 550 million per month, first come,first served, for a duration of 36 months (remaining will be carried forward).

VII. UI / UX
bannerUser Information and Search, etc.
By Week

Popular Sorting

Newest Sorting

Sort by Type

Completed Works

Web Comics and Processed Content, etc., Other Categories
Navigation Bar

Categories

Home

Announcements

Preferences

and Activities

MYVIII. Service Support / Introduction in Chapter 1 or Chapter 3

We plan to offer translation services for creative works andprocessed content in various languages from around the world(initially Korean, English, Chinese). This feature will be applied toaddress legal rights issues related to creative works. Through thisapproach, we will translate the works and processed content into
multiple languages, enhancing global user accessibility, promoting
widespread promotion and consumption of the works.

IX. Introduction of Anti-Scanning Technology for Safeguarding
Legal Rights of Works:

We will introduce anti-scanning technology to prevent infringementson the legal rights of works (such as unauthorized screenshots andrecordings). Through this technology, we will deter unauthorized orunpermitted actions that violate legal rights, ensuring continuous
monitoring and relevant information collection to protect the legal
rights of works. In this manner, we will address unlawful leaks andinfringement of works, providing users with a secure environment.

X. Token Payment Upon Contract Signing

When serializing an author's work on the MEME TOON application,
we will make additional token payments as appropriate.

XV. Monthly and Annual Outstanding Works

MEME TOON will select outstanding works on a monthly or annual
basis, showcasing them publicly on MEME TOON platform andproviding various rewards such as MEME tokens, MT, and more,
based on the situation..

Chapter 2.

NFT

I. Work Subscription-Related Membership Plans

By purchasing membership NFTs with MT or tokens, the information

for the membership NFT is as follows:Fees

The one-time subscription fee is 10MT.

X 40 = 400MT

Usage Rights

Subscription Service Usage

Allows for 50 Subscriptions

Unlimited Duration

100%

Allows for 50 Subscriptions

Durability Decreases After Each Use

2%Additional Subscription Grantedwith Purchase of 4 Subscriptions

Ability to Restore After One Re

2.5% (10MT)

Minimum Repair Instances

20次

50%~

II. Art Collection NFT

Differing from subscriptions, art collection NFTs can be acquired
using MT or tokens. The information is provided below:

Fees

The one-time subscription fee is 10MT.

X 15 = 150MT

Utilizing Discounts

Distribution of Collected NFTs

Complete Collection + Special NFT

Overall Durability

100%

250Shares

One-time Use Reduces Durability

0.4%

10MT

Minimum Repair Instances

Once

1%~

Special Abilities

Once

1,000 MT or EventUpon completing the entire collection, a Special NFT will be gifted.
(The Special NFT will be distributed upon the completion of the fullcollection. However, once the Special NFT is obtained, thepossessed Collection NFTs will have their special abilities disabled
until their restoration. Even if all Collection NFTs are gathered
through transactions among participants, the Special NFT will not be
issued until the special abilities are restored.) *The restoration of
special abilities may sometimes be achieved through lottery, 100 MT,
or events. The Special NFT will confer certain privileges in Special
NFT events, activities, merchandise distributions, and otherscenarios in the future.

III. Various Support NFTs According to Negotiations with Artists

III-I. Artist Support NFTs supporting the artist's new creations

III-II. Subsequent Works by the Artist NFTs supporting thesubsequent works of artists whose creations have been serialized

III-III. Processed Artwork NFTs supporting processed content derived
from the serialized works of artists

III-IV. Artist Interaction NFTs designed for artists and fans who wish
to engage with artists in communication- Common Matters Participants who wish to apply for support for the content can do so using tokens or MT. When
applying, they need to specify the details of the support they are seeking and its scope. Applications can be made inincrements of 250 MT, and applicants can choose whether or not to receive related NFT rewards based on theirpreferences.

IV. Various Support NFTs According to Negotiations with Artists- Common Matters If supporting participants wish to receive NFTs, an additional deduction of 50 MT (NFT issuance cost)
will be made during the initial support.

- The initial durability of NFTs obtained by supported participants is 0%. Using 250 MT can restore the durability to
10,000%. NFTs that have been fully restored can be enhanced, becoming NFTs of a new level (benefits to be
determined). (NFTs associated with support will experience a monthly durability decrease of 1%. When the announced
target is reached, all related NFTs or their durability may disappear or transform into commemorative NFTs.)- The actual goals for supporting artists will be determined based on the NFT's level and the restored durability. Support
will be accepted according to the artist's objectives. Depending on the specifics of each support, the proportion of thesubsequent activity support announcement and the overall participation support will determine the corresponding
amount of MT you can receive. (However, the proportion may vary depending on the NFT's level.)
Type

Payment

Application

NFT

Payment

Application

Goal Achievement

Deducting 50MT0%0%

Benefits and Features

Goal

Achievement

Disappearor Change

Refer to each content

Overall Durability-

10,000%10,000%

Disappear or 0%

Disappear or 0%

Disappear or 0%

Disappear or 0%

Disappear or 0%

Activity

Recharge once, restoration ability

-

250MT

450MT

Activity

Minimum Repair

Once

Once

Once

Once

V. Artist Profile NFT

Artists can apply for exclusive artist and artwork NFTs, which can
include their profile, work introduction, page logos from serialized
works on MEME TOON, and may also feature signatures for sharing
or selling with interested participants.

VI. Ensuring Original Creator's Earnings through Artist NFT
Transactions

During the creative process, royalties can be set using blockchain
technology. As per the negotiated and desired rates, a set
percentage will be paid to the original creator from each transaction
amount when the corresponding NFT is resold.

VII. Participation in Various Events NFTs

 VII -I. VIP NFT VIP NFT is an NFT that allows participation andinvitation to VIP-related events organized by MEME. Essentially, itoffers the effects of a subscription NFT.

VII -II. Premium NFT Similar to VIP NFT, the basic content is thesame, but it also allows additional participation and invitation to
events organized by MEME for artists. Essentially, it offers the effects
of a subscription NFT.

VII -III. Special NFT Similar to VIP NFT and basic content, this NFT
enables additional participation and invitation to events organized by
MEME in collaboration with partner companies, facilitating
communication. Essentially, it offers the effects of a subscription
NFT.

VII -IV. Event NFT Similar to VIP NFT and basic content, this NFT isrelated to MEME's events and can be used as participation-targeted
NFTs based on the event's context.

Chapter 3.

Service Support
I. Translation / Also to be Introduced in Chapter 1 or Chapter 3

We plan to offer translation services for copyrights of works andprocessed content in various languages across the globe (original
language, English, Chinese). This feature will be applicable to works
where legal rights issues are resolved. Through this functionality, we
will translate the works and processed content into different
languages, enhancing global user accessibility, contributing towidespread promotion and consumption of the works.

II. Creative Assistance

We plan to utilize artificial intelligence technology or human support
to assist in creating content, including serialized novels, illustrations,and more. In the future, we will collaborate with renowned authorsand other experts to expand our support scope, covering areas suchas storytelling and consultation.

III. Work Interpretation Support

As the comic series progresses, significant plot points accumulate,making it quite challenging to remember all the crucial details. We will
introduce a feature to log and interpret important content detectedby artificial intelligence, guiding readers in answering questions. This
will facilitate a better understanding of the work for readers. 

IV. BGM and Sound Effects Support

To enhance the immersion of the works, we will not only provide
background music (BGM) and sound effects but also support
comprehensive story narration through narration and other means.
This will contribute to elevating the immersion, focus, and overall
quality of the works.

Interface
I. Membership Registration (KYC)

II. User Categories (Administrators, Writers, Participants)

III. Announcements

IV. Artwork Collection (Favorites)

V. Activity Log (Comments, MT, Tokens, Exchanges, Activity
Participation and Results, etc.)

VI. Free Token Events (Tasks)VII. Work Recommendations

VIII. Monthly and Annual Outstanding Works

IX. And others (abbreviated)05. Problem & Solution
MEME aims to address challenges within the realm of writer activities
and environments, propelling them towards the creation of morediverse and high-quality processed content. Consequently, in orderto establish an ecosystem that enables a wide range of participants
to access superior works and processed content, MEME strives totackle the following existing market issues: By addressing thesechallenges, MEME seeks to initially create an ecosystem thatempowers diverse participants to access superior works andprocessed content.

I. writer

Environment

creationdevelopcommunicate

processing

Benefitlinkage

BenefitII. participant

Discoverunderstandinformation/

time

SHARE

I. Writer Issues and Solutions

I-I. Environment Despite improvements in writers' compensation to asignificant extent, many writers, apart from well-known ones, still
face relatively unfavorable environments in terms of creating andserializing works (wages and contract conditions, minimum
guarantees, etc.).

I-II. Creation A writer's creative process is the culmination ofcountless contemplations until inspiration strikes. Through these
arduous musings, writers embrace an explorative spirit and courage,
embarking on the adventure of serialization. While some works havea solitary author, collaborative creations involve numerous writers.
However, opportunities for writers to connect, acquaint, andcollaborate with others who share their creative values are
somewhat limited.

​

I-III. Market Entry Even when a work is brilliantly crafted, navigating it
into the right market proves to be a significant challenge. In otherwords, achieving successful creation and suitable market positioning
entails substantial hurdles.

I-IV. Communication The works created by writers, upon entering themarket, encounter various consumers and participants, each withdifferent circumstances ranging from age to preferences, and eventhe amount of time they can invest. In the environment where writers
and participants intersect over the works, communication is crucial
beyond the understanding of the works themselves, but this isconsiderably challenging in reality. 

I-V. Processing Once a work gains recognition and success in themarket, it often extends into sequels, movies, and other processed
content. Regrettably, not all outstanding works receive sufficient
processing, and a lack of communication in this process is asignificant issue.

I-VI. Interests In order to focus more on creating better works, writers
need to leave not only their creations but also their interests.
Establishing a mechanism that integrates interests with the living
environment can be a turning point for new perspectives andconsiderations, impacting both the quality of writers' lives and thequality of their works.

II. Participant Issues and Solutions

I-I. Discovery There is an abundance of exclusive serials on various
platforms, making it quite challenging to find high-quality works thatsuit one's preferences. 

I-II. Comprehension Participants are able to grasp the author's
intentions, the settings of the work, and the worldview, deriving
engaging stimulation. However, understanding the work itself is notnecessarily easy.

I-III. Information and Time Beyond just understanding the work, there
is a need for information and time regarding news, directions,
relevant details, and activities related to both the author and thework. We believe that our role extends beyond merely appreciating theworks; we also aim to address informational or communicational
aspects. These are the services we endeavor to provide.

I-V. Interconnection While encountering beloved works is joyful, it
can also trigger some dissatisfaction, such as the conclusion of awork or the termination of a serialization. In order to connect theculmination of a work with new beginnings, facilitating further
development into sequels, movies, and other processed content,
both MEME and MEME TOON will jointly support and encouragesuch endeavors.

I-VI. Benefits Writers garner recognition, participants experience joy
through the works, which play a positive role in creative endeavors.
However, such creative activities and engagement come with
consumption. Depending on the participants' context and the scopeand quantity related to the works, this could impose certain burdens.
In light of this, both MEME and MEME TOON are committed toalleviating the participants' burdens, providing support for them toacquire benefits, and striving to ensure that the writers' environment
remains unaffected by market contraction.

The challenges faced by demand-side participants can potentially
impact suppliers, resulting not only in market stagnation but also invarying degrees of contentment among every member within themarket. This also signifies support for aspiring writers in the future.
For the betterment of authors, participants, the market, and theindustry, we are committed to putting forth our utmost efforts.
Through diligent research and dedication, we are prepared toaddress these issues by leveraging blockchain technology, namely
MEME, and the platform ecosystem known as MEME TOON. Our aim
is to achieve a focus on sustained creativity rather than transient
creation. While it may not be possible to immediately resolve all
challenges, we will approach this in a phased manner and continue
to progress through ongoing refinements. We seek increased
participation and support to realize these objectives.

06. Vision

The vision of our MEME team is to address what we perceive as
challenges for writers and participants, and to transform theconventional paradigms of participant satisfaction within the context
of the "Webcomics and Blockchain" industry, thus establishing a newparadigm. When discussing our vision, it seems that our collective
efforts and the support from writers, participants, administrators,
partners of MEME, and MEME TOON, as well as our sharedcommitment to progress, can collectively be referred to as our vision. ​ To serve as a solution, we believe in the significance of openness andtransparency in our chosen approach, which is why we have opted
for blockchain technology. In pursuit of our goals, we have initiatedthis project and aim to derive both enjoyment and trust from it,aligning with our objectives.

We will not chase endless commercial gains and benefits, nor will we
endure in a ruthless ecosystem and operation. We hope to maintainthis mindset and continue progressing through ample communication
and reflection.

The issues inherent in traditional webcomics can be partiallyaddressed by MEME TOON, and for those that MEME TOON alone
cannot resolve, blockchain-powered MEME will serve as the solution.
If we believe that problems have been suitably resolved, the initialwriters and participants, as well as webcomics represented by MEMETOON and the successful application case of blockchain, MEME, will
stand as excellent examples.

Some projects might grow weary from the long journey, and tears
may even be shed. We will stay true to our original intentions,maintain communication, and silently work toward our goals—this is
our greatest vision. ​Furthermore, we will continue to strive, not only
to address various challenges but also to create exemplary use
cases, advancing resolutely.

07. Market
In addition to the webcomics market, the overall content market is of
considerable scale. Starting from 2021, driven by the spread of
COVID-19, the expansion of contactless industries, and theconvergence of ICT technology and content based on digital
initiatives, the industry paradigm has undergone a dramatictransformation. Due to this rapidly changing social environment, there
has been an increase in the uncertainty of market forecasts within
the content industry, and different sectors have experienced
contrasting changes.

Under the impact of COVID-19, the sales revenue of South Korea's
content industry decreased by 0.5% in 2020 compared to theprevious year, reaching approximately 126 trillion Korean won. The
export volume, however, continued to exhibit a growth rate of 6.3% in
2020, surpassing previous years' rates, and reaching approximately
1.08 billion US dollars (Ministry of Culture, Sports and Tourism, 2021).
Notably, sectors such as gaming, film, and "webcomics" within therealm of non-contact consumption played a dominant role,significantly influencing the growth rate.

Based on the overall assessment of the global content market sizeand prospects, it is projected that by 2022, the content market size
will reach $263.01 billion, and it will continue to grow at an averagerate of 4.98%, expected to persist from 2020 through 2025.

In other words, the content market across various countries globallyis substantial, with the comic or webcomic sector already holding asignificant share. Leveraging the intellectual property (IP) of comics
or webcomics to create additional content expansions can lead tomarket growth in untapped segments. Cases such as "Together with
the Gods" and "Chaebol's Youngest Son" serve as examples ofutilizing comic or webcomic IPs to drive market expansion into
previously unexplored domains.
The comic market’s scale and prospects.
Mexico

멕시코
India

글로벌
GlobalJapan 일본China 중국 America
미국
인도

1800

1600

1400

1200

1000

800

600

400

200

0

2017

2018

2019

2020

2021

2022

2023

2024

2025

sort

unit

%

Global成员

9.33

America

1 million US dollars

5.48

China

1 million US dollars

-5.46

Japan

10 million US dollars

12.3

India

1 million US dollars

6.52

Mexico1 million US dollars

5.36

Based on the purchasing ratios of paid content such as comics or
webcomics and the ratios of character merchandise purchases, theproportions of different age groups ranging from 10 to 60 years oldfor paid content purchases vary between a minimum of 27% and amaximum of 57%. In terms of character merchandise purchase ratios,
the minimum is 31.6%, and the maximum is 53.7%, indicating a
relatively high level of engagement.

Paid content purchasing ratio

Reader proportion for purchasingfor Korean comics

character merchandise Korean comics

In 2022

In 2021

10~19

49.9%

53.7%

20~29

57%

38.4%

30~39

55%

40.1%

40~49

44.4%

41.6%

50~59

32.2%

32.2%

60~69

27.6%

31.6%

The vastness of the market implies a significant amount ofparticipation and consumption activity, making the market operationand engagement dynamic. In other words, there is a well-fulfilledbalance between demand and supply, where consumption isachieved through active participation. This underscores theimportance of consumer capacity. In mature markets, by pioneering
new paradigms through differentiated technological capabilities andservice strategies (such as blockchain, webcomics, artificial
intelligence, etc.), conquering and sharing the benefits of the market
becomes a collective endeavor with participants. This allows
creators' works to be presented to users with minimal burden, freefrom the constraints of consumer capacity. It guides the market andbrings the joy of creative works to participants, providing authors
with a deeper sense of creative satisfaction. 

Operated by MEME, MEME TOON undoubtedly emerges as aninnovative platform that leads the way in creating these newparadigms.

08. MEME Token
Platform for Authors, Combined Service Support and Blockchain
Technology for Authors and Participants, Ranging from Webtoon to
Processed Content, MEME and MEME TOON:Classification

content

symbolMEME

type

ERC-20Circulation

100,000,000,000

value

MEME is not guaranteed by specific assets or specific prices, There are no guarantees,
only potential value. It is the owner himself who is responsible for the value of holding
MEME tokens.
MEME tokens do not represent ownership or rights to MEME TOON.

MEME & MEME TOON serve as platforms for authors,safeguarding their copyright rights and driving
innovative new paradigms in the Webtoon market. The
basic activity rewards for participants for the period
from October 2023 to April 30, 2024, are as follows:
1MT = $0.1
▪ MEME TOON app rewards

2023년 10월 ~ 2024년 4월 31일 까지를 기준으로 한 보상

500 MEME tokens for registration(limited to 10,000 users who have passed KYC verification)▪ MEME TOON app rewards

10 MT points for check-ins▪ MEME TOON app rewards

1 MT point for activity participation- Up to 10 MT points can be earned for activities such as commenting, rating, and recommending.

- Please note that the above reward details may be subject to change due to factors such as user growth
rates. In the event of changes, notifications will be provided in advance, at least 30 days prior, through the
MEME TOON application, the MEME official website, or a blog post. ​Platform for Authors, Service Support, and Integration of Blockchain
Technology for Authors and Participants, Spanning from Webtoon to
Processed Content, MEME and MEME TOON:
benchmarkDestruction quantity

RemarkMEME TOON

award

January 1, 2025 at 00:00

10% of total

Based on 20 members(10,000,000,000)

January 1, 2025 at 00:00

registered member

compared to last year

10% growth rate

if not achieved

The fund currently holds

1% burn

The number of members is 21(destroyed)

The number of members is 22(not destroyed))

The following is a translation of the provided content:"The initial phase from August 2023 to December 31, 2024, does not
apply to destruction. Destruction will commence on January 1, 2025,
based on membership data from January 1, 2024 (previous year) forcomparative assessment, and decisions for destruction will be madeaccordingly.

The details of the aforementioned destruction may be subject tochanges due to factors such as circulation and liquidity. In case of
any changes, advanced notice will be provided through the MEMETOON application, MEME official website, or blog at least 30 days
prior to the change.

Considering the circulation and liquidity generated from participationin the MEME & MEME TOON ecosystem, to prevent any insufficiency
in the quantity of MEME tokens for the ecosystem, rewards, or
staking, profits from the MEME TOON application will be used fortoken repurchases via cryptocurrency exchanges. This repurchase(Buy Back) will not involve token holders.

Additionally, token holders cannot request to use their tokens forpurchases. The tokens obtained through repurchases will be
exclusively used for participation rewards or activities. Furthermore,during the repurchase of MEME tokens, if there are more buy
requests than sell requests, this may lead to an unexpected surge in
MEME token prices. Therefore, repurchases will be conducted basedon the following criteria.

Information regarding MEME token destruction is presented in thetable below."benchmarkThe maximum limit of single-day
purchase will not exceed 5% of thetransaction volume of the previous
daytime to buy

RemarkThe disclosure of information

Purchases will be made throughsuch as purchases will be kept

exchanges, but not through token

confidential based on reasonsholders, as a reason for buybacks.

such as price surges, token
prices, and liquidity confusion

The content regarding the aforementioned token repurchases may besubject to changes due to factors such as circulation and liquidity. In
the event of any changes, advanced notice will be provided throughthe MEME TOON application, MEME official website, or blog at least
30 days prior to the change.

To prevent negative behaviors such as token counterfeiting, othermainnet tokens (e.g., BEP-20) will be issued and immediately
destroyed. Information pertaining to the destruction of these othermainnet tokens will be promptly disclosed through various channels
such as media and blogs.

09. Token Economy &Business Model
The platform provided for writers integrates service support withblockchain technology, covering a range of offerings from Webtoons
to refined content. This ecosystem is represented by MEME & MEMETOON.

MEME is the token within the MEME TOON ecosystem, denoted as
MT. With a limited supply, the ongoing distribution of tokens to global
participants may raise concerns about sustained token scarcity.
However, MEME can generate revenue across multiple domains in theoperation of MEME TOON.
I. Exchange of MT (Points) Used in MEME TOON Application:

As detailed in section 4 of this directory, MT (points) can beexchanged for various offerings provided by MEME TOON, such as
Webtoon subscriptions, and might find extended applications infuture offerings.

II. Advertising Revenue:

Considering the global participants, MEME TOON application may
choose to introduce advertisements in order to generate advertising
revenue in the future.

III. Big Data Business:

By analyzing user activity statistics in an anonymized manner,
revenue can be generated through big data business operations,
without involving personal user information.

IV. Events or Product Sales Related to Works:

Collaboration with authors and linking works to subsequent products
or events can lead to additional revenue through agreements during
activities or other product sales.

V. Copyright Protection and Related Activities for Authors:

In the realm of safeguarding authors' rights, income can be earned
through agreements related to copyright infringement fees orprotection efforts.

10. Competitive Analysis
The platform provided for writers integrates service support withblockchain technology, encompassing everything from Webtoons torefined content. MEME & MEME TOON possess competitive
advantages across multiple aspects.
Competitor Feature Comparison
Service

Meme

Naver

Kakao

ToptoonLezhinBomtoonRidibooks

Ktoon

Toomics

Category

WebtoonWebtoonWebtoonWebtoonWebtoonWebtoonWebtoonWebtoonWebtoonWebtoon

○

○

○

○

○

○

○

○

○

Novel

○

×

○

×

×

×

○

×

×

Subscription

○

×

×

×

×

×

×

×

×

Sponsorship

Participation

○

△

△

×

×

×

×

×

×

Translation

○

△

△

△

△

×

×

×

×

Support

○

△

△

×

×

×

×

×

×

Blockchain

○

×

×

×

×

×

×

×

×

Big Data

Provision

○

×

×

×

×

×

×

×

×

Positioning Map
Depth of data

FutureConvenience

As depicted in the chart, we hold advantages across various aspects
among our competitors, much like a map where we currently occupy
a favorable position. In the future, we will strive to advance evenfurther to attain a more competitive edge.

11. Roadmap
2023

3Q

Conceptual Organization

and Planning

Project Planning

V Completed

Whitepaper

Writing
V Completed

WebsiteDevelopment

Whitepaper

Compilation

Website Development

V Completed

MEME Token Launch
V Completed

MEME Token Launch

MEME TOON App 1.0

Commencement ofDevelopment

Token listing on the exchange

Exchange Listing

NFT Minting

Minting Preparation

2023

4Q

2024

1Q

MEME TOON App 1.0

Development

Completion

Legal Review of MEME &MEME TOON

Domestic Legal Review

NFT Marketplace Platform

NFT Marketplace Platform

Commencement of Development

Medium-Scale

Exchange Launch

Exchange Launch

NFT Marketplace Platform

NFT Marketplace Platform

Development Commencement

MEME TOON App 2.0

Development Initiation

Medium to Large-Scale

Exchange Launch

Exchange Launch

2024

2Q

2024

3Q

MEME TOON App 2.0

Development

Completed

External Project Evaluation

Internal Token

Evaluation

MEME TOON App 3.0

Development InitiatedToken listing on the exchange

Exchange Launch

MEME TOON App 3.0

Development

Completed

Global Expansion of

MEME & MEME TOON

Commencement of

Global Expansion

MEME TOON App 4.0

Development InitiatedLaunch of Medium toLarge-Scale Exchange

Exchange Launch

2024

4Q

2025

1Q

MEME TOON App 4.0

Development

Completed

Third-Party Custodianship

Third-Party Custodianship for

Token Circulation

Launch of Medium toLarge-Scale Exchange

Exchange LaunchOver 200,000+

Achieve 200,000+

Downloads

Host Year-End Event-

Launch of Large-Scale

Exchange

Exchange Launch

-

-

-

-

12. Token Allocation
Token Allocation

articlevolume of issue

RemarkFoundation

20,000,000,000(20%)

48-month lock-up period

Token Sale

10,000,000,000(10%)

36-month lock-up period

R & D

10,000,000,000(10%)

48-month lock-up period

Team5,000,000,000(5%)

48-month lock-up period

Adviser

5,000,000,000(5%)

48-month lock-up periodMarketing

5,000,000,000(5%)

48-month lock-up period

Staking

20,000,000,000(20%)

36-month lock-up period

Reward10,000,000,000(10%)

36-month lock-up period

Ecosystem

15,00,000,000(15%)

36-month lock-up period

TOTAL

100,000,000,000(100%)

I. Foundation(A total of 48 months of lockup, with 48-month vesting schedule(Unlocked amount: 416,666,667)) This allocation is for company
operations, including the operation of the MEME TOON App and
MEME's operations, constituting 20% of the total supply.

II. Token Sale

(A total of 36 months of lockup, with 36-month vesting schedule(Unlocked amount: 277,777,778)) This allocation is for the initial
operational funds of the company, constituting 10% of the total
supply.

III. Development

Development (A total of 48 months of lockup, with 48-month vestingschedule (Unlocked amount: 208,333,333)) This allocation will be
used for the research and development of the MEME TOON App and
MEME token project, to facilitate continuous development andoptimization. These tokens will be utilized for compensating thedevelopment team or development costs.

IV. Team(A total of 48 months of lockup, with 48-month vesting schedule(Unlocked amount: 104,166,667)) Allocated at 5% of the total supply,
this portion will be distributed to core team members of the projectfor its operation and advancement.

V. Marketing(A total of 48 months of lockup, with 48-month vesting schedule(Unlocked amount: 104,166,667)) Representing 5% of the total
supply, this allocation will be used for the global project's marketing
campaign budget.

VII. Staking(Total lock-up period of 36 months, with a monthly lock-up and a 36month unlocking period, unlocking quantity: 555,555,556) A 20%
reward has been set for participants in the staking function.
According to a first-come, first-served principle, approximately 500
million tokens will be released each month as staking rewards, andthe remaining staked tokens will be deferred. The total staked tokens
amount to 20 billion. When the allocated 20 billion MEME tokens arenearly depleted, rewards will be distributed through a buybackmechanism.

▪ MEME TOON app rewards

500 MEME tokens for registration(limited to 10,000 users who have passed KYC verification).

VIII. Rewards(Total lock-up period of 36 months, with a monthly lock-up and a 36month unlocking period, unlocking quantity: 277,777,778) Rewards
are provided to participants using the MEME TOON App, as well asactivity rewards that may be considered as burn under specificconditions. When the allocated MEME tokens are nearly depleted,rewards will be distributed through a buyback mechanism.

IX. Ecosystem(Total lock-up period of 36 months, with a monthly lock-up and a 36month unlocking period, unlocking quantity: 416,666,667) A 15%
reward has been set for exchange requests and other activities
between MT and MEME tokens. When the allocated MEME tokens
are nearly depleted, rewards will be distributed through a buybackmechanism.

13. Disclaimer
Please carefully read the following disclaimer, as this portion of thecontent is of utmost importance. By agreeing to the terms and the
project outlined in this whitepaper, it is essential to have a fullunderstanding of its contents. The purpose of this whitepaper is toprovide accurate information regarding MEME & MEME TOON.
Furthermore, all content is solely for informational purposes. Underno circumstances should this whitepaper be used to provide
financial, advisory, or legal counsel, and it should not be construed as
being created for the purpose of providing financial, advisory, or legal
advice. Before making any decisions regarding the tokens, thoroughinvestigation should be conducted, and the individual is solely
responsible for the analysis and choices made. MEME & MEME TOON
have made efforts to ensure accurate descriptions in this whitepaperand on the website, but individuals reading this whitepaper must
consult financial and legal professionals for advice and verify the
information contained herein. Should the decision be made topurchase MEME & MEME TOON tokens, it is imperative to fully
ascertain whether there are any legal sanctions pertaining to virtual
asset transactions in one's country. MEME & MEME TOON bear no
legal responsibility for the information contained in this whitepaperand on the website, nor do they offer legal guarantees. MEME &MEME TOON do not provide any advice or recommendations
regarding MEME token transactions. Virtual asset prices, including
the MEME project (whether successful or unsuccessful) and token
value, are highly volatile. The MEME project (regardless of success or
failure) and token value are unrelated to the project. The act ofpurchasing and trading MEME tokens through this whitepaper does
not guarantee purchase costs and returns. There are risks of full or
partial loss associated with purchase costs and returns, and all risks
described in this whitepaper are fully borne by the holder. MEME
project, responsible for executing your transactions and holding
activities, is not liable for any losses. Once again, please note that thedisclaimer section is highly crucial; kindly read it attentively.

MEME TOONMEME TOKEN & Webtoon Platform APPInformation
memetoon.io

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