Labelling and Logo Style GuideACO Certification Limited

ACO CERT. NO. XXXXCopyright © 2021 Australian Organic Limited1

ACO Certification Limited

Labelling and Logo Style Guide

Approval steps for use of your logos
STEP 1: For Certified organic Operators, request yourcertification logo from ACO Certification Ltd (ACOCL). Use ofthe bud logo requires audit, certification and licensing via arecognised Certifying body (CB). You cannot download anduse other unverified versions of the ACO logo.

STEP 4: Once you have finalised the draft artwork/ labelling
submit to ACOCL for review and approval.

STEP 2: Read the ACOCL Labelling and Logo Style Guide.

STEP 6: Once the labels have been approved by the ACOCL
office they can be printed.

STEP 3: When received, the logo can then be inserted into
the draft artwork/labelling.

STEP 5: ACOCL will review the artwork/labelling forcompliance and if compliant, provide a letter of approval.

Note: Any alterations to the approved label need to beverified by ACO Certification Limited. Re-assessment isnecessary each time labels and marketing are updated.

ACO CERT. NO. XXXXCopyright © 2021 Australian Organic Limited

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ACO Certification Limited

Labelling and Logo Style Guide

Australian Certified Organic Standard
3.5 LABELLING REQUIREMENTS
3.5.1. All products, raw or processed, marketed as certified organic
shall include the following details on all packaging bound for retail sale(unless otherwise overridden by other market requirements, e.g. USDA
NOP, Japan JAS, Korea, China, Canada, etc.):• Appropriate reference to certification (e.g., Organic, Organic In
Conversion, Biodynamic);• Certification number of operator;• Certifier name and Bud logo;• Name and address and/or registered mark of the certified operator orowner of the product and/or label as required by Law;
• For animal feeds, the name of the product or a description of thecompound feeding stuff (ingredients list).
• Exceptions to labelling requirements (e.g. domestic private label
within Australia) shall require confirmation in writing by theCertification Officer as acceptable prior to market release. The CB
maintains a file of existing formats for logo and name use. Variations
beyond these formats shall require specific approval prior to use.
Note: Onus is on the operator to ensure compliance with importing
country market requirements.

3.5.2. Failure to maintain compliant labelling and receive written
confirmation from the CB as to the acceptability of such labels may
result in mandatory removal from the marketplace of all product thatis deemed to not comply with this Standard or that fails to achieve
approval of the CB. A copy of all labels bearing market reference
to organic products shall be kept on file by the CB and it is theresponsibility of the operator to ensure that all current labels are sent tothe CB.
3.5.3. In the case of bulk carrying, a transport declaration shallaccompany all consignments and wherever feasible shall include allother measures such as labelling, signage and supply of certificate,to ensure the authenticity and control of the certified product ismaintained.
3.5.4. The label for in conversion products shall be clearly
distinguishable from the label for organic products. The Bud logo forin conversion products is clearly distinguishable from the Bud logo forcertified organic products. Labelling reference to In Conversion statusof the product must be the same size, font and colour as the words“Organic” or “Biodynamic” on the packaging items may be sold as “InConversion to Organic”.
Note: For the EU, multi-agricultural ingredient items may not be soldas “In Conversion to Organic”.

Copyright © 2021 Australian Organic Limited

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ACO Certification Limited

Labelling and Logo Style Guide

Australian Certified Organic Standard
MARKETING CLAIMS AND LABELS
3.5.8. Whilst certified organic products shall be GMO free, claims as tothe GE- or GMO-free status of organic products for sale shall conform torelevant regulatory requirements for labelling, and shall be verified bythe operator.
3.5.9. No claims may be made as to the chemical- residue-free statusof organic products for sale, except where this can be verified by theoperator. No claim shall be made on the label or advertising material
that suggests to the purchaser that the certified organic status of theproduct constitutes a guarantee of superior organoleptic, nutritional orsalubrious quality.
3.5.10. For processed food products, where a minimum of 100% of
all ingredients (excluding water and salt) come from certified organic
sources, reference may be made to “100% organic” on the label.
3.5.11. For processed food products, where a minimum of 95% weight/
weight of all ingredients (excluding water and salt) come from certified
organic sources, and where all other materials are allowed under thisStandard for use in certified processed product, reference may be madeto “Certified Organic” on the label.
3.5.12. In the instance of the product and all ingredients being liquid,
the calculation of percentages above shall be done by fluid volume.
3.5.13. For processed food products, ingredients of non-organic origin
are only allowed where unavailable in the certified form, where specified
under this Standard as allowed and with non-GMO and non-irradiatedstatus. Ranking in order of concentration is required for all ingredients.
Copyright © 2021 Australian Organic Limited

For the EU market: If herbs and/or spices constitute less than 2% of thetotal weight of the product, they may be listed as “spices” or “herbs”
without stating the percentage. Any non-certified organic ingredients ofagricultural origin shall be those only included in Annex VI Section C of
the current EU organic regulation.
3.5.14. Where less than 95% but not less than 70% weight/weight of
all ingredients (excluding water and salt) are of certified organic origin,and where all other materials are allowed under this Standard for use
in certified processed product, the statement “Made with organic
ingredients” or “Made with x% organic ingredients” may be made on thelabel. No other organic claims can be made on the front of the label.
3.5.15. Where less than 70% of ingredients are from certified organic
origin, the ingredients that comply with this Standard shall appear in
the same colour and with an identical style and size of lettering as theother ingredients listed in the ingredients list. Onus is on the operator toensure that all legal regulatory and other label requirements are met inregard to labelling and packaging.
3.5.16. Ingredients shall be listed in the order of concentration in theend product, clearly noting and differentiating certified ingredientsfrom non-certified ingredients. In the case of cosmetics the International
Nomenclature of Cosmetic Ingredients (INCI) system shall be used on allingredient listings.
Note: The ACOCL Certified / Australian Certified Organic logo cannot
be used on products with <95% organic weight/ weight content(excluding salt and water).
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ACO Certification Limited

Labelling and Logo Style Guide

National Standard for Organic and Bio-Dynamic Produce
GENERAL REQUIREMENTS•

Products produced in accordance with this Standard are clearly andaccurately labelled to ensure consumers are well informed whenpurchasing products.

5. LABELLING AND ADVERTISING STANDARDS•The labelling and advertising of a product specified in the Scopeof this Standard may refer to organic or bio-dynamic production
methods only where:• such labelling and/or advertising shows clearly that it relates toa method of production that satisfies the requirements of thisstandard; and• the products have been produced or prepared by an operator
whose undertakings are subject to an inspection andcertification system as detailed in Section 4.

•

Product labels must be authorised by the approved certifying
organisation, and must include the following on the label:• the name and address, or number of the certified operator, and• the approved certifying organisations name, address, and /orlogo / trademark; and• other labelling requirements as required by Commonwealth,State / Territory law.

•In addition to points 1 and 2 above, the following conditions apply:• the same ingredient may not be derived from an organic/
bio-dynamic source, and a source not complying with thisStandard.
• organically or Bio-Dynamically derived ingredients must be
used if available. Any ingredients not satisfying the production/• processing or handling requirements of this Standard must be
clearly indicated as such in the ingredients list.
• the wording of the ingredients that comply with this Standard
must appear in the same colour and with an identical style andsize of lettering as the other ingredients listed in the ingredientslist.
• the ingredients and their relative levels appear in descendingorder (m/m) in the list of ingredients.
• only those substances listed in the Appendix G, H, I, J, K and L
can be used as food additives or processing aids.
• the final product, or any of its ingredients, must not have been
subject to treatments involving the use of ionising radiation(excluding X-rays used for detection of foreign matter), orproducts subject to genetic manipulation, or nanotechnology.

Note: The ACOCL Certified Organic logo cannot be used onproducts with <95% organic weight/weight content (excluding saltand water).
Department of Agriculture and Water Resources: ‘National Standard for
Organic and Bio-Dynamic Produce 3.7: Labelling and Advertising’.

Copyright © 2021 Australian Organic Limited

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ACO Certification Limited

Labelling and Logo Style Guide

Certification Logo
The logo can be used on labels, packaging, boxes and othermarketing materials. (For other samples, see Logo summaryon page 8)
MINIMUM CLEAR SPACE
The logo type must be reproduced with a clear area around
it which is free from other graphic elements.

ALTERNATE OPTIONSACO CERT. NO. XXXXBlack: For use on coloured backgrounds or where needed.
White inside fill must remain untouched.

MINIMUM SIZE
The logo should always be clearly legible when shown inboth print and online.
MANDATORYACO CERT. NO. XXXXACO CERT. NO. XXXX

2mm

Reversed: For use when placed on a black or dark
background. Inside fill of logo may change to black or darkcolour chosen.

2mm

ACO CERT. NO. XXXX

Note: Logos outside these guidelines may be submitted andreviewed on a case by case basis.

Cert No. XXXX refers to certification number given by ACOCLCopyright © 2021 Australian Organic Limited

6ACO Certification Limited

Labelling and Logo Style GuideTypography
FONT

Bree Serifab ced fg h ijk lm nopq rstuv w xy z
AB CD E FGH IJ KL M NO P Q RSTU V WXY Z
0 123456789
F ru ti g e r LT 6 5 B o lda b c e d fg hijklmn o p q rstu v wx yz
A B C D E F GH IJK LMN O PQR ST U VWXYZ
0 1 2 3 4 5 6 78 9
SWATCH COLOUR
Four Colour Process (CMYK)
C50 M0 Y100 B20

CERTIFICATION LOGO REQUIREMENTS• The logo must remain intact at all times. The logo cannot
be modified in any way (except for size and colour).
• It must not be stretched or distorted.
• Certification logos can be reproduced in any single blockcolour.
• The background for the preferred green, white and black
logo must have a white background which cannot be
substituted for transparent.
• Alternate logos with a single block colour may replace
the background with transparent.
EXAMPLE
Below is an example of the ACOCL logo typeface used forthe certification logo.

Four Colour Process (CMYK)C0 M0 Y0 B100
Bree SerifThe logo is set up using the Pantone DS 4-colour processsystem, not PMS (spot), and will separate to C50/M0/Y100/
K20 when printed. If required, PMS colour for the green inthe logo (PMS 7737C) is the closest match.

Copyright © 2021 Australian Organic Limited

ACO CERT. NO. XXXX

Frutiger LT 65 Bold7

ACO Certification Limited

Labelling and Logo Style Guide

Use of the EU code and wording
For international operations, wine, livestock/or livestockby-products & plant processed products which contain
imported EU certified ingredients, please include the code,
AU-BIO-107, and wording underneath the EU logo, in MyriadPro font.

For plant and plant products exported as food (excludingwine and yeast), all ingredients used in these products mustbe Australian Grown and may not contain imported organic
ingredients. Please include the code, AU-BIO-001, andwording underneath the EU logo, in Myriad Pro font.

ACO CERT. NO. XXXX

AU-BIO-007
Non-EU Agriculture

AU-BIO-007
Non-EU Agriculture

ACO CERT. NO. XXXX

AU-BIO-001
Non-EU Agriculture

AU-BIO-001
Non-EU Agriculture

Note: If the product is of Australian origin and contains ingredients from the EU, please use the wording: AU-BIO-107 EU-Agriculture & Non-EU Agriculture

Copyright © 2021 Australian Organic Limited

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ACO Certification Limited

Labelling and Logo Style Guide

Summary of Logos
ACO CERT. NO. XXXXACO CERT. NO. XXXX

Australian Certified Organic Standard (Certified Organic/Biodynamic) + Department of Agriculture National Standardfor Organic and Biodynamic Producer (Certified Organic/Biodynamic)

ACO CERT. NO. XXXXIN CONVERSIONACO CERT. NO. XXXXIN CONVERSION

Australian Certified Organic Standard (In Conversion) +Department of Agriculture National Standard for Organicand Biodynamic Producer (In Conversion)

ACO CERT. NO. 12222

ACO CERT. NO. XXXXACO CERT. NO. XXXXACO Imported Logo (contains imported ingredients)

ACO CERT. NO. XXXXACO Certified Organic
and Biodynamic (containsimported ingredients)

ACO CERT. NO. XXXX

Certified Organic products allowable as a supplementary tool in a balanced farmmanagement program for Organic production.
Copyright © 2021 Australian Organic Limited

ACO CERT. NO. XXXXIN CONVERSION

Non-GMO Compliant

Note: The ACO imported logo must be used onproducts that are imported, contain imported
ingredients or are processed, packed or madeoutside of Australia.
The Australian Certified Organic Logo may only
be used on products which are 100% grown,
processed and packed in Australia.
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