”Music for SDGs” ProjectContributing to sustainable future through music

Mack Okubo
Project Director
Music for SDGs

24 October 2021

2Music for SDGs Project & its Global Partners

Promoting SDGs through entertainment and music
Music for SDGs Project:
Under the slogan of No one will be left behind!,aiming to provide opportunities for generalpublic to deepen understanding of SDGs in aneasier and enjoyable way through music events
integrating entertainment and education
SDGs or Sustainable Development Goals, whichwere adopted at the United Nations Summit inSeptember 2015, are the 17 goals set by the 193
member countries of the United Nations to beachieved over the 15 years from 2016 to 2030.

The activities of Music for SDGs are planned and administered by Mack Okubo (projectdirector), Kippei (singer song writer/music producer) and Flower Harmony (music unit andevent producer) with support of Social-Japan, an incorporated association for a purpose ofsupporting social action programs, and partnered with Glocha and IAAI as part of#ActionNow initiative, which is supported by UNESCO and MOST. We intend to report on
this event to the United Nations, APEC as well as Japanese Government. Gloria Starr Kins（editor of UN-recognized “Society and Diplomatic Review”）kindly serves as Ambassador.
(http://MusicForSDGs.com or email MusicForSDGs@gmail.com )Music for SDGs Coalition
Mack

Flower Harmony

Kippei

GloCha/IAAI, global partner #Action Now
The project is well received by UNESCO, UNrecognized NGOs, and the Japanese government,
and the results of the project are to be reported
to APEC, the UN, and the Japanese government.
Music for SDGs supports the SustainableDevelopment Goals (SDGs).

Ambassador
Gloria Starr Kins

What is Music for SDGs Project?

What are SDGs?
Sustainable Development Goals (SDGs) were adopted by the United Nations(UN) aiming to achieve 17 goals by 2030 for a sustainable, equitable, andinclusive society with no one left behind as a keyword.
All UN member countries are asked to work together through public(government) and private (corporations and citizens) partnership to achieve
this goal. It is a common global language for sustainable society.
。

How music can help promote SDGs?

While a number of papers and meetings provide high-quality education for those who are alreadyinformed and motivated on SDGs, most general public are still not aware of SDGs or interested inthe subjects. We aim to provide opportunities for general public to learn about SDGs in an easierand enjoyable way through musical and music concerts integrating entertainment and education.
What makes Music for SDGs Project unique?
The project director is a global policy advisor who chairs working groups to promotesustainable development in the Asia-Pacific and collaborates with the UN, OECD, and APEC
to promote SDGs. The project will be reported to the APEC and the UN. Some events may
take place at UN Head Quarters. Our initiative is also well received by the JapaneseGovernment committed to SDGs and aims to support G20 2019 Japan, TICAD 2019, Tokyo
Olympics & Paralympics 2021, as well as Osaka Expo 2025.

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About Music for SDGs Coalition

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Mack （Makoto Okubo） (Project Director)
Mack is a multilingual and globally well-known policy advisor, traveling around the world. Formerly he worked for aninternational organization in Switzerland. Among other responsibilities, he is now serving as Sherpa of APFF ESG
Investment Working Group and Co-Sherpa of APFF Sustainable Finance Development Network in APEC, and is actively
promoting SDGs in collaboration with United Nations, OECD, and APEC. He is also known as multi-talentedentertainer. He performs as a singer, dancer, comedian and mimicry artist in various events. He has launched Music forSDGs Project to promote United Nations’ SDGs through music and produces entertainment events.

Flower Harmony (Yurikago Voice Yukiko Yamashita and music producer
Takeda P）
Flower=Every flower is wonderful, and every human being is important. With the theme of "A world where everyone
can shine", they connect Japan and the world, and play harmony and love at entertainment events, shrines and temples
across the country as a dedication performance. They also host "Japanese Tradition Expo," conveying Japanesetraditional culture. They incorporate activities for the Earth and for the universe into his business and artistic activities,
and their song "Earth of Cosmo" won the Global Award at the United Nations World Space Week Japan 2020.

Kippei（Kippei Miyahara) (Singer/songwriter, music producer & MC,community engagement supporter）
Born in Wakayama, and now based in Kashima City. Apart from his main business, he has been working on revitalizing
the community and fostering culture through his musical activities, and always aspires to give live performances with asense of unity and customer participation with the keyword "enjoy". In addition to songs for himself, he has produced
songs for the J1 Kashima Antlers soccer team, local artists and idols, boys and girls choir, and Yosakoi groups. He
performed in NY at Off-Broadway in 2018 and Carnegie Hall in 2019.

About our Assistant Director/Music Advisor/Musician

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Diversity & Inclusion:Being bridge between Japan and the World through music

Ai Yamashita(pianist/keyboardist/composer)

Ai Yamashita from Japan, a Bostonbased keyboardist, songwriter andalumuni of Berklee College of Music 17’.
Her mission statement is “Beingbridge between Japan and the Worldthrough music” and she has been
contributing for cultural exchange
and music diversity in US with her
J-Pop band “Ai’s Sakura Band”.

Ai arranged a number of Japanese anime andpopular songs in Bossa, Jazz, Salsa, teaming up
with Mack and Kippei of Music for SDGs Coalition.
She has recently released ONE PIECE WE ARE!
EDM Remix (https://youtu.be/ecO_cqIGhDk)

Ai Yamashita Website
https://www.aiyamashita.com/

Ai’s Sakura Band
https://youtu.be/s7bhbzeYGa8

In addition, she has recently released
new original song called “Min naTomodachi - We are all friends” which
aiming to work on many present
problems such as Racism/Discrimination/Diversity and LGBTQ.
“Minna Tomodachi” (In Japanese)
https://youtu.be/uo2Nidz32J0

Ai attended Youth Climate Action Empowerment
GloCha Youth Dialogue International Youth Day(IYD) 2020 on behalf of Music for SDGs
and reported her activities to promote SDGs
through music.

Ai is now leading the Musicfor SDGs Project as Assistant
Director and music advisor.

About Social-Japan and GloCha/IAAI our global partner

6Social-Japan
Music for SDGs Project is organized in collaboration with Social-Japan (led by Yorihira Monden), a generalincorporated association established to support social contribution activities. With an initiative of YorihiraMonden, a project team has been formed to support the planning, public relations and management of theproject, produce major events to promote SDGs, and help monitor the project's activities to ensure they arein line with its ultimate goals. https://social-japan.watch/

GloCha/IAAI, our global partner #ACTION NOW
GloCha (Secretary General Miroslav Polzer） is a multi-stakeholder partnership,formed as 501c3, for individuals, institutions and UN agencies to collaborate
together to act on global challenges. GloCha creates opportunities for youth, social
entrepreneurs and local communities to collaborate for a safe climate and justsociety. GloCha initiates events, and convenes conferences in support of the SDGs
leveraging collaborations and technologies like apps and block chain to improveoutcomes. Its three pillars are culture, technology, and organizational innovation.
GloCha cultivates improved solutions to global challenges as a UN accredited NGOpartner (ECOSOC and UNFCCC) with sister organization, IAAI (InternationalAssociation for the Advancement of Innovative Approaches to Global Challenges).
http://www.glocha.info

About our Ambassador and Government Liaison Protocol
Gloria Starr Kins
(Editor-in-Chief and Publisher,
Society & Diplomatic Review)

Gloria is Editor-in-Chief and Publisher of Society& Diplomatic Review (SDR), a United Nations
accredited publication that serves as a directoryof Ambassadors, UN Secretariat, and theConsular Corps. SDR covers diplomatic eventsand is the premier journal covering the UN.
Gloria has been a long-time society anddiplomatic editor of Irish Connections magazine
and Irish Examiner newspaper. Before that, she
worked alongside Wyatt Cooper as an editor for
the Status Diplomat and headed the New York
office of Curtis Publishing encompassing Sat
Evening Post, Holiday magazine, and Statusmagazine.

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She is a veteran UN Correspondent, society and diplomatic
editor of many newspapers, and a correspondent for theJewish Post newspaper. She represented WOR Radio andTelevision as head of their United Nations Operations, and wasan Associate Producer of NBC’s “Open Mind.” Gloria is ViceChair of the Center for Global Action for SustainableDevelopment (CGASD) and was a founding member of
UNICEF’s Manhattan chapter, the Islamic Council of Europe,and the Islamic Defense League in London.
In addition, she also serves as a Government Liaison on the Board of Directors for
the OCCAM Infopoverty World Conference, Oklahoma University liaison, andvarious other organizations and Chambers of Commerce. Recently, Gloria wasmade the head of the North American representative office of Association de la
Plume pour la culture et le development, a Chad-based foundation. She is also
active on the Board of advisers of The Green Earth Enterprises, LLC, a company
that uses aquaponics and hydroponics to solve the world’s food and water
insecurities in addition to IAAI GloCha board of advisers. The Hope Foundation as
well as the Halte Ebola Foundation made Gloria a member of their Board ofDirectors. As of recently, Ms. Kins became the Co-Chairman of World Peaceever
TV, an ECOSOC accredited United Nations Foundation. She is also the Vice
President of Ai-Blockchain, a company that develops blockchain technology.

Music for SDGs’s major activities so far ①

9Off-Broadway Jazz Concert – Anime for SDGs”(1 November 2018, NY)
This project’s first event that took place at a theater in Times Square in New York, converting Japanese anime songs into Jazz andcombining with talks on SDG topics corresponding to respective anime movies. The audience enjoyed Jazz music and learned about
the importance of SDGs. Reported to the United Nations and the Ministry of Foreign Affairs. (Revival concert @online, 7 May 2021)①Building the society for all children to look forward to tomorrow (SDG1,3,4)②Supporting empowerment of women (SDG5)③Protecting environment and preserving beautiful earth (SDG6,7,13,14,15)④Creating disaster-resilient town and innovation (SDG9,11)⑤Realizing world peace through diversity and inclusion (SDG16,17)（Photo: Triangle NY)

Music for SDGs’s major activities so far ②

10Musical presentations for domestic and international
keynote speeches & university lectures（2019～21）
Focusing on women's empowerment (SDG5) and education(SDG4), it also covers topics such as the environment,
technological innovation, and disasters.

Women Orchestra
All-female orchestra founded by Shiori Abe,
which aims to deliver innovative, tailored andeasily-accessible performance under the conceptof empowered women and ensures carrier after
marriage and childbirth for participating artists.

Seika Itoh (singer/musical actress)
She is a musical actress and singer, who
performed both Japan and the US. She appears
also on TV as a reporter. She provides children’s
education, including SDGs topics, throughmusicin Japan and various Asian countries.

Shiori Abe (violinist), Mika Watanabe (pianist),
Seika Itoh (musical actress/singer) and Mack
Okubo (lecturer) participated in musicalpresentations on SDGs at Efma Insurance
Summit in Vienna, ASEAN Insurance Congress inBali in 2019 and Keio University and Kyoritsu
Women’s University lecture in Tokyo in 2019-21.

Music for SDGs’s major activities so far ③

11United Nations 75 Year Celebration Music Festival for SDGs 2020
26 September 2020, Online Broadcast from Japan, Europe, Africa and New YorkThis event, co-hosted by Music for SDGs and GloCha, aimed to celebrate United Nations’ 75 Year Anniversary andenhance a public awareness on SDG topics through a talk and music performance. The audience enjoyed 17 hour
online event, starting from opening in Japan, followed by various cities in Europe, Africa and concluding with a grandfinale in New York, in a series of entertainment shows and educational opportunities. 34 groups of artists, including aBroadway star, joined the event. GloCha’s Secretary General, our Ambassador, and sponsors made presentations atPlenary on their activities on SDGs.

Music for SDGs’s major activities so far ④1224-Hour Telethon on Global Homelessness
21 November 2020 Online Broadcast from 6 regions around the globe
IAPSS（International Association of Political Science Students) cohosted 24 hour charity event, co-hosted with the United Nations
Association South New York (UNA-USA), UN2020, UN75, Music forSDGs, The World Is Watching, US-ASEAN Youth Council, and GPODS,
which covered the 6 Regions: Oceania, Europe, Asia, Africa, Latin
America and USA/Canada. Music for SDGs provided some panelists
and organized all the talent shows for the event.

Music for SDGs’s major activities so far ⑤

EARTH DAY MUSIC FESTIVAL 2021 (22-23 April 2021)
This 24-hour online event was co-hosted by Music for SDGs and GloCha/IAAI in conjunction withINTERNATIONAL EARTH DAY, in collaboration with various collaborating partners for the purpose of enhancing
awareness on SDGs through entertainment and education, starting from opening in Japan, followed by Europe,Africa and New York in a series of entertainment shows and educational opportunities.

12IAPSS forMusicWorldSDGs’s
CongressmajorMusicalactivities
Performanceso far ⑥ (11 May 2021)

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IAPSS World Congress Musical Performance (11 May 2021)
International Association of Political Science Students (IAPSS) hosted World Congress, where students gatheredfrom 6 regions, Oceania, Asia, Europe, Africa, Latin America, and USA/Canada on 11-14 May 2021. Music for SDGs
was honored to be part of the World Congress to organize the musical performance by a pre-recorded video
program, edited by Miki Takasugi. With courtesy of Gloria Starr Kins, Chief Editor, Society and Diplomatic Review,
we were honored to have 26 current and former ambassadors to the United Nations as the final performers.

Music for SDGs’s major activities so far ⑦

14UN HLPF Celebration Music Festival for SDGs 2021(10-11 July 2021)
Another online event is being planned in conjunction with United Nations High Level Political Forum incollaboration with various collaborating partners for the purpose of enhancing awareness on SDGs throughentertainment and education, in a form of panel discussions, speeches and entertainment shows.

❑ Supporting Children and Leaving No One Behind (education × music × sport)❑ Promoting Sustainable Fashion (fashion × dancing × music)❑ Protecting Environment and Mother Earth (innovation × art × music)❑ Building Disaster-resilient Society (public awareness × music)❑ Bringing Hope, Love and Peace (connecting people around the globe through music)

Music for SDGs’s major activities so far ⑧15

Tiara Peace Events Prayer for Okinawa (22-23 June 2021),
Prayer for Hiroshima (6 August 2021), Prayer for Nagasaki (9 August 2021)
Tiara Group hosted an online event, supported by Tiara Grass, Music for SDGs, and Heiwa
Peace and Reconciliation Foundation of New York, on memorial days of Okinawa, the atomic
bombing of Hiroshima and Nagasaki. The audience heard a series of speeches by lecturers andenjoyed music performances related with Okinawa, Hiroshima and Nagasaki, respectively.

（Tiara “Prayer for Okinawa”)（Tiara “Prayer for Hiroshima”)（Tiara “Prayer for Nagasaki”)

NewConcertmajorfor SDGs
2021 (21September2021)
MusicYorkfor SDGs’sactivities
so far⑨16

UN76 & International Peace Day Celebration
New York Concert for SDGs 2021 (21 September 2021)
The event was co-hosted in a theatre in Times Square, New York, by Music for SDGs, Tiara Group and GloCha/IAAI, inconjunction with the 76 th United Nations General Assembly (UNGA）and International Peace Day, for the purpose ofenhancing awareness on world peace and SDGs.

The artists included YUZURINO HANA [Yuzu Natsumi (Singer song writer/shamisen player), Rino Aise (Tiara CEO/singer/Sanshin player)], Youth Yamada (guitarist/bassist), Jazz4SDGs [Mack Okubo (Executive Producer/singer/dancer),
Aya Ishida (singer/composer), Nobuki Takamen (guitarist/composer), Ai Yamashita (pianist/keyboardist/composer),
Rintaro Mikami (drummer/composer), Hina Oikawa (Alto sax player), Takashi Hirose (bassist)], Akira Watanabe(musical actress/singer/dancer), and Yurika Ono (dancer), and Elizaveta Kozlova (opera singer/soprano)`Music for SDGs’s major activities so far ⑩

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UN76 Celebration Music Festival for SDGs 2021
(23-25 September 2021)
This event was held by Music for SDGs and GloCha/IAAI in conjunction with the 76th
United Nations General Assembly (UNGA), inviting artists and speakers in collaboration
with collaborating partners for the purpose of enhancing awareness on selected SDGs in aform of panel discussions, speeches and entertainment shows.

“Dare to be Great!”USA

LebanonPortugal

Ghana

EthiopiaIndonesia

USAUSAUSA

Lebanon

Pakistan

USAUSA

Indonesia

Japan

Mongolia

China

South Africa

USAUSA

Kazakhstan

Peru

UgandaKenya`

”Music for SDGs” Project contributing to sustainable future
through music Mack Okubo, Project Director

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Music for SDGs’ Main Schedule in 2021（tbc）

Jan 2021 Music for SDGs Anime Festival @online, supporting
an elementary school construction project in Cambodia
Jan 2021～ Musical speeches and lectures ＠Keio University,
Kyoritsu Women’s University (Kagayaki & Women Orchestra）
22 April 2021 Earth Day Music Festival ＠online

Supporting artists
with disabilities 100

Supporting elementary school
construction in Cambodia

11 May 2021 IAPSS World Congress ＠online

23 June 2021 Tiara Concert “Prayer for Okinawa” ＠online
10-11 July 2021 United Nations HLPF side event＠ online
6 August 2021 Tiara Concert “Prayer for Hiroshima” ＠online
9 August 2021 Tiara Concert “Prayer for Nagasaki” ＠online
Sep 2021 UN General Assembly side event ＠NY and online
Nov 2021 Cop26 side event ＠worldwide online
Joining Music for Climate Justice (M4CJ)’s Global Music Festival

For more details, visit mackglobe.com or MusicForSDGs.com

or email Mack (mackglobe@gmail.com or MusicforSDGs@gmail.com)

Dec 2021 Jazz Anime Concert ＠NYThroughout the year 2021 hosting music events, providing
artists or panelists for meetings and SDG promoting events