v1.6

CREATIVE GUIDELINES& SPECIFICATIONSPolicies
FOR MORE IN-DEPTH SPECS, SEE PAGES 2 & 3

The following policies must be adhered to. Should any creative not meet any ofthese policies, they will be rejected and not serve across any inventory.
•

All Ads Must be SSL-compliant and purely HTML5 (Both MP4and WebM must be used in XML for VAST Ads).

•Expandable Ads must be user-initiated (audio), click-toexpand or rollover-to-expand.

•OBA mandatory for US, Canada and Europe (UK, France,Germany, Switzerland, Austria, Poland, Italy, Spain).

•Pure VPAID Ads are not supported. VPAID wrapped in VAST
with flash/HTML5 media files are supported.

•Display ad must have a working backup ad image at alltimes.

••

Landing page must be crawl-able, no redirects or bridge
pages allowed. The AudienceScience pixel must be present
on the brand’s landing page.

Locally Shared Objects and 4th party calls are not permitted.
Ads may not directly capture any personally-identifiable user
information, no forms.

•No spyware, no malware, no viruses.

•VAST Ads must include a functional CORS header in all of itsresponses.

•ClickTag code requirement•

Click-through functions must use the ‘getURL’ command:•Ads must be clickable completely in all areas, must open innew tab/window, no pop ups allowed.

•Brand logo on the Ad must match with landing page and thecontent must be family safe.

•

No Ads rotation between multiple sizes, lengths,skippable/non skippable, brands.

ASci MACROS•

on(release){ getURL(_root.clickTag,”_blank”); }TRACKING

MACRO

Cachebusting

ASI_CACHEBUSTER

Click Tracking

ASI_CLICK_URL_UNENC / ASI_CLICK_URL_ENC©2016 AudienceScience 2Desktop
TYPE OF ADDISPLAY

SIZES ACCEPTEDFILE SIZELIMIT

BACKUPTAG FORMATREQUIREDAUDIOMAX FR

300x250, 728x90,
160x600, 180x150,
468x60, 300x600

150KB

Required
GIF/JPG/PNG
formatHTML5 tag in
JavaScript format

NA

24fps

OTHER
REQUIREMENTS
Max. Animation length
allowed: 15s Max no. ofloops allowed:
3 (within 15s)
Border should be visible
and contrasting

IN-BANNER
VIDEO

300x250,728x90,160x600
Max duration is 30sec

EXPANDABLE

160 x 600 to 600 x 600
300 x 250 to 600 x 250
728 x 90 to 728 x 315Initial Load:
150KB
Polite Load:
100KB
User-InitiatedLoad: 2.2MB
Initial Load:
150KB
Polite Load:
100KB
User-InitiatedLoad: 2.2MB

Aspect ratio 4:3, 16:9, 5:2
VIDEO

Recommended durations:10, 15, 20, 30 seconds

10MB maxSame as
Display

HTML5 tag in
JavaScript /iframe format

User Initiatedonly / mutedby default

30fps

User Initiated only
Auto-play is not permitted

Same as
DisplaySame as Display

Same asabove

24fps

For Expandable In-Banner
videos see above

Mute option
available.
Use MP3 /AAC audio

30fps(Max Bitrate –2000Kbps)

Recommended Codecs:
MPEG2, WMV, Hx264 /AAC, WebM, MP4

Inventory not
guaranteed forcompanionbanner

VAST 2.0, VPAID
wrapped in VAST,(*VAST 3.0
inventory limited)Media files –mp4,
webm required©2016 AudienceScience 3

MobileTYPE OF AD

SIZES ACCEPTEDFILE SIZELIMIT

BACKUP

300 x 250, 320 x 50,
728 x 90, 160 x 600,
336 x 280 (enquire for
additional supported sizes)

50kb for 300x50,
320x50, upto
200kb for othersizes

IN-BANNER
VIDEO

300x250,728x90,
160x600

Initial Load:
200KB
Polite Load:
100KB
User-InitiatedLoad: 2.2MB

Same as Display

EXPANDABLE/
INTERSTITIAL

320x50, 300x250,120x600, 320x480,728x90, 768x1024

Initial Load:
200KB maxSame as Display

DISPLAY

Aspect ratio:
4:3, 16:9, 5:2
VIDEO

10MB max
Recommended durations:10, 15, 20, 30 seconds

Required
GIF/JPG/PNG
formatTAG FORMATREQUIRED

HTML5 tag in
JavaScript format

AUDIO

NA

OTHER
REQUIREMENTS

MAX FR

Max. Animation length
allowed: 15s
Max no. of loops allowed:
3 (within 15s)

24fps

Border should be visible
and contrasting

Inventory notguaranteed forcompanionbanner

HTML5 tag in
JavaScript format

UserInitiatedonly /
muted bydefault

30fps

User Initiated only
Auto-play is not permitted

Same as Display

Same asabove

24fps

For Expandable In-Banner
videossee above

Mute option
available.
Use MP3 /AAC audio

30fps(Max Bitrate 1000kbps)

Recommended Codecs:
MPEG2, WMV, Hx264 /AAC, WebM, MP4

VAST 2.0, VPAID
wrapped in VAST(*VAST 3.0 inventory
limited)Media files –mp4,
webm required©2016 AudienceScience 4THANKYOU.
Technical contact :Noel.Radnedge@audiencescience.com