Jeanologia will be showcasing in Milan the potential of its sustainable process
for finishing and aging denim garments.

The atmosphere washing revolution hits
Denim PV
Jeanologia transforms the denim sector with ATMOS, the eco-efficient
process alternative to traditional stone washing.
With G2 technology and the innovative INDRA system is possible toeliminate the use of water and pumice stone in aging jeans, ensuring
their quality, authenticity, and adaptability to industry trends.
Valencia (June 3, 2024). Jeanologia will make its presence felt at theupcoming Denim PV Milan edition, slated for June 5 to 6 in the heart of Italianfashion. At this landmark event, the Spanish company, a global leader insustainable textile technology, will present its groundbreaking atmosphericwashing process ATMOS, promising to revolutionize the denim industry by offering
an eco-efficient alternative to traditional stone washing. The unveiling of ATMOS
in Milan holds particular significance amidst the resurgence of Italian denim, withthe country's textile industry redefining its standards towards sustainability andluxury.
The ATMOS process, fueled by the innovative INDRA system and G2technology, marks a true breakthrough in denim garment finishing by leveraging
only atmospheric elements, dispensing with water and pumice stone. This
pioneering technical approach not only ensures a drastic reduction in theconsumption of natural resources, with up to 96% less water usage, but also
eliminates the use of abrasive materials associated with negative environmentalimpacts, ensuring the quality and durability of garments.
Traditional stone washing entails significant water consumption during thewashing, wearing, rinsing, and cleaning stages, using between 80 and 100 litersof water per 200 kg of garments and requiring additional detergents andchemicals to remove pumice stone residues. In contrast, Jeanologia hassuccessfully reduce water usage to only 1 liter per garment, by leveraging a
combination of the ATMOS process and other proprietary technologies,
including, eFlow technologies, which utilizes nanobubbles to apply performancechemicals and the revolutionary H2 Zero a water recuperation system,
guarantee a perfect close loop. This approach not only eliminates the need forextensive rinsing and chemical use but also reduces resource consumption andfacilitates wastewater management, thereby promoting a cleaner and more
efficient water treatment cycle.
These attributes enable to garner a high rating on the EIM assessment
scale. Jeanologia's environmental impact measurement software in textile
garment production, widely adopted by leading brands and retailers worldwide.
Denim garments aged through G2 Ozone & INDRA attain 'green EIM score',
ensuring compliance with global sustainability standards throughout theproduction chain, classifying processes based on water, energy, chemicals
consumption, and worker health.
Jeanologia is set to present the 'Atmos Vintage' collection at Denim PV,featuring a 'stone wash' inspired looks created using the ATMOS process. This
capsule collection is designed to inspire all European brands and garment
manufacturers with its cutting-edge approach. By showcasing it in Milan,
Jeanologia seeks to engage the Italian market in responsible textile production,
significantly reducing water usage and eliminating the need for stones andchemicals, all while preserving the authenticity and beauty of the garments.

Propelling Italy into a new era of sustainable luxury denim
The Italian textile industry, renowned globally for its quality and design, hasundergone significant transformation in recent years, especially in the denim
sector, which has evolved into a benchmark for the luxury market. Italianfactories have adapted their processes to meet the demand for high-end denim
products, incorporating new designs and applications of these fabrics not only
in garments, but also in footwear, and accessories.
Mindful of this evolution, Jeanologia has bolstered its presence in Italy,
forging close collaborations with the country's leading fashion brands. The
company has emerged as a key ally in implementing technologies that enhance
the quality of the final product and production efficiency, while markedly
reducing the environmental impact of textile processes.
"Italy has always been a beacon in fashion and sustainability, and its
denim industry has repositioned itself in recent years towards the luxury market,"notes Stefano Tessarolo, Jeanologia’s Sales Manager in Italy. "ATMOS not onlyaligns with this new positioning but also propels Italy towards a new era ofsustainable and responsible denim fashion."
Committed to leading the charge towards more sustainable practices in
the fashion industry, Jeanologia views ATMOS as a tangible manifestation of thiscommitment. Through Denim PV Milan as a platform, the Spanish company seeks
to inspire other entities in the industry to embrace eco-efficient technologies andcollaborate towards building a more sustainable future for fashion.

With a current capacity to process up to 50 million jeans, Jeanologia
anticipates an exponential uptake of this technological process in the comingyears, catalyzing a fundamental shift towards responsible fashion.

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For further inquiries, please contact:
SAPRISTI DÉCOM
Patricia Aguilar
patricia@sapristidecom.es+34 96 353 04 81