Organic Lifestyle EXPO 2017
Final Report28-30 July, 2017TOKYO INTERNATIONAL FORUM
https://ofj.or.jp/

Organic Forum Japan Inc.
2-22-8-7F Hatchobori, Chuo-ku, Tokyo 104-0032 Japan
E-mail: info@ofj.or.jp TEL: 03-3523-0028 FAX: 03-3523-0861

Final Report
2nd Organic Lifestyle EXPO
Date: July 28, 2017 (Friday) to 30 (Sunday)
Venue: Tokyo International Forum Exhibition Hall E
Organizer: Organic Forum Japan Inc.
Organizing Partners: FTP / GON / LOHAS WORLD
Supported by:
Ministry of Agriculture, Forestry and Fisheries, Ministry of theEnvironment , Kisarazu-city
Sponsored by:LAWSON, NATURAL LAWSON, Radix, Radish Boya, The Norinchukin
Bank, E-supportlink, Ltd., SHARE THE LOVE, avanti, Patagonia, Tohto
Co-op, DAICHI WO MAMORUKAI, Hanagokoro, RELIEF FARMS,
Japan Organic Farming Association
Cooperation: IFOAM Japan and Related associations, organizations andmedia
Event Planning: Organic Forum Japan Planning Committee
Programm:
Various seminars and workshops / displays and events related to healthand wellness / outdoor market
Management: rganic Forum Japan Secretariat
Official website: http://ofj.or.jp/en/

Exhibitors/Visitors
Exhibition Scale
Exhibitors: 224
Exhibition Space: 246 booths
Visitors:
28.07.2017 (Fri) Cloudy
694
Buyers Meeting+Matchmaking+Symposium
29.07.2018 (Sat) Cloudy/Rain 11 ,787
30.07.2018 (Sun) Cloudy
10,511
Total
22,992

1

Exhibitor List
Taste (Food)
Association of Radix / BIO COOP / Biologico / Chicory Village / Daabon Organic
Japan / DAICHI WO MAMORUKAI / Dendenmushi / ESUPPORTLINK / floresta /HANAGOKORO / Haruka International / Ikimononinsyou
Association / Japan Agricultural Cooperatives of Hakui City / JRCA

(Japan RiceFlour Cooking Association) / Kanazawa Daichi / Karatsu

Style / KOB / Kodawariya / Lawson /Maruya Hatcho Miso / MIE
PROJECT / MITOKU / MUSO （Domestic） / MUSO(International) / N.HARVEST / NICHIFUTSU BOEKI / Norinchukin Bank / NPO Grains'Intiative / Oisix / ORGANIC CITY KISARAZU / ORGANIC eco FESTA inTokushima / PATAGONIA / Polan Hiroba Tokyo / Polan Organic Foods
Delivery /Radishbo-ya / Rakuten / TELEFARM / RAY&W BROTHERS JAPAN / Saito
Ham /Sakurai Foods / SALAD COSMO / Setouchi Renaissance / Shirokuma Hokkai

Shokuhin / Shizennoho (ORGANIC SOIL) / Shumei Natural Agriculture
Network /Sumiya Bunjiro Brewery / TOHTO CO-OP / UNIVERSAL TRADING / Vol.
LLC /Whole Food Association / Why Juice? / WILLOW / YATSUMOTO TSUSHO
NutureEM Seikatsu / Exterior FUGASHA / Greenfield Project / LA CHATON / Loasis

Japan/ morikaraumie foundation / MY FARM / Radiant / ROSE LABO /Flowery / SEEDS OF LIFE
Ware
ASAFUKU / AVANTI / Coco&K. / Fairtrade Cotton Initiative / Japan Organic Cotton
Association/GOTS / Kisaragi / KURAKIN / NADELL / NS Cooperative / SERAPHIC■ Ethicak Fashion WorldAKIRAK / Coloridas / Feliz / Smateria / Sulci / Tammy's Treats / Viganie
5Exhibitor List
Care (Personal Care/ Cosmetic)
Japan Organic Cosmetics Association / NAKAMURA SYOKUBUTSUEN / NIHON GREEN
PACKS / Panoco Trading / PIPPER STANDARD (Harmony)■ Ethical Cosme Zone
ALLES BEAUTY / aphrodite / AromaFrance / CRECOS / Esola Forest / FRESH /from far

east / International Cosmetics / KENHAN / Logona Japan / LOHAS WORLD/ Media
Vehicle / MIEUX / musubi / NATURAL HEARTY MARKET / Netland Japan /Optimal
B / re・make / Richfield / RingaH / Tochimoto Tenkaido / YOUMEI LABO
Heal
Natural Hena Research Society / QUINSENCE / studio-yoggy / True Life Agent /VIP
GLOBALLive
American Deals Corporation / Japanese Culture Concierge Association/Kousakushitsu-Green / Natural×Funeral / Seikatsu Art Club
■ Crayonhouse TeamAlishan / crayonhouse / EDIFIC / hidamarido / Kahoku Refinery / NISHIYAMA /SaladBowl / YOKOHAMA WOOD by Tomatobatake■ Natural Market
ALEPPO SOAP TRADING / Anmusubi / BIO
PROJECT / cocowell / Guatemaya /Himalayan Material / MADE IN
EARTH / MAVIE / N.HARVEST / naiad / ninoraku /SlowCoffee / SLOW / The St
Monica / WAN-NO-HANA × NYAN-NO-HANAProtectNoto Regional GIAHS
Sustainable
Minna Denryoku / ORGANIC CITY KISARAZU
5Exhibitor List
Learn (Certifiers & Information)
IFOAM JAPAN / IFOAM Organics Asia / JADAM / Japan Organic and Natural Foods
Association / REBORN Eco Tourism Network
Find
Aromatopia / DIME/Shogakkan / Earth Journal / Etsuraku / Fragments / HealthBusiness Magazin / IKAROS PUBLICATIONS / ISIS / Myuty-Chic / Rural Culture
Association Japan / Therapist / veggy
Farmer’s Market
Akita Zakkoku Mura / EarthAid / Geo-Farm Hachimantai / Grace Farm / IBE FARM /iUPWARD / KASHIMA PARADISE （Paradise Beer Factory） / Matsuzaki lemon grassfactory / Minamoto Noukou / MOA Nature Farming and Culture Agency / Next
Commons Lab Minamisanriku / NIPPON TOYOUKE Natural Farming / SHARE THE
LOVE for Japan / SKOS LLC / Taneko Garlic Farm / Teresa farm / Tomita Farm/Yatsugatake Nanroku Farm
* Exhibitors in BLUE－Click for ｌink to website.
* Exhibitors in BLACK do not have a website.

5Exhibitor questionnaire
SALES at BOOTH

Satisfaction Level

Yes
Satisfied

Very satisfied

Average

Dissatisfied

No18%

3%
15%

50%

82%

32%

2 days sales results atbooth
0～10,000 Yen

10,000～50,000 Yen

50,000～100,000 Yen

100,000～200,000 Yen

Are you planning toparticipate next time?
Will consider participation

200,000 Yen or more

Participate

17%

0%

Uncertain

Will not participate 1％

26%

2%
29%
29%
28%
50%

19%

6

Visitor Questionnaire
By AgeGender Ratio

10's

20's

30's

40's

50's

60's

MaleFemale

Very satisfied

Satisfied

Average

Dissatisfied
1%
3%

32%

11%2%10%20%

Ssfaction Level

22%

44%

68%

52%

35%

2 days sales results at booth

Visiting Purpose
Mainly business negotiationsPersonal interest, shopping

0～10,000 Yen

10,000～50,000 Yen

50,000～100,000 Yen

100,000～200,000 Yen

200,000 Yen or more

17%

34%

0%
26%

66%
29%
28%

Registered Visitor Breakdown
Retail trade
Department store
Restaurants and restaurants related
Meals for lunch / meals
Hotel · Ryokan Accommodation
Food manufacturer
Manufacturer
Producer related
Beauty and health related
Fashion · Apparel related
Wholesale / trading company
Housing · Building · Store material related
Mail order
Information / IT related
Consulting · Legal
Government agencies / public agencies
NPO · NGO · various organizations
Publication / Media related

7%
6%

21%

6%
1%

5%

5%
5%

1% 1%

1%
2%

5%
4%
11%

5%
3%

11%

7

Hall Overview

8Hall Overview

9