S P E C I A L COM M E M O R AT I V E I S S U E

50th Kona Coffee
Cultural Festival
2021 November 4–7

EST. 1989
in Kona
HawaiiU E S H I M A C O F F E E ( U C C H AWA I I ) C O R P.

CERTIFIED 100% KONA COFFEEUCC Hawaii is a proud sponsor of
the Miss Kona Coffee Scholarship Competition.
Good luck to all of the2022 Miss Kona Coffee candidates!
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Kona Coffee Picking & Farm Experience
Nov. 6th (Sat) @ UCC Hawaii Estate
1st tour starts at 10:00am
2nd tour starts at 1:00pm

75-5568 Mamalahoa Hwy, Holualoa, HI 96725
TEL:1-808-322-3789

TOLL FREE:1-888-UCC-KONA

EMAIL: info@ucc-hawaii.com

www.ucc-hawaii.com

Aloha,M AY O R ’ S M E S S A G E
November 4 – 7, 2021

On behalf of the people of the County of Hawai‘i, we are so honored to join thecommunity in congratulating the annual Kona Coffee Cultural Festival on its
50th anniversary milestone.
This award-winning festival honors Kona’s cultural heritage and recognizes
the accomplishments of Kona coffee pioneers, farmers and artisans. We invite
residents and visitors to share what makes the Kona Coffee Cultural Festival
so special. It’s the elements of this iconic Festival that celebrate the diverse andmany cultures that make our island home special.
The Kona Coffee Cultural Festival offers a unique opportunity to enjoy thebeautiful coffee-growing region in West Hawai‘i, and experience Kona’s richcoffee growers and producers for a great Golden Anniversary during a time
when all of us are adjusting and finding new ways to safely celebrate.

On behalf of the Board of Directors, committee chairpersons and volunteers of theKona Coffee Cultural Festival, we are honored to welcome everyone to the 50th
anniversary. What a milestone! As we look to seasons ahead, we are so proud toshowcase Kona’s famous coffee harvest and the many hands that have worked so
hard to make the Kona Coffee Cultural Festival timeless.
The Festival, of course, will look different this year, as the health and safety of everyone
is our top concern. The Festival will bring innovative, entertaining and family fun toboth virtual and in-person experiences. We hope you find joy in every Festival moment.
The Festival’s cornerstone is built on pioneers who toiled and farmed this rocky
landscape helping to firmly establish Kona’s coffee industry. We salute the many
cultures that have built Kona’s coffee industry and the story of coffee traditions stilltalked about and celebrated today. The mission of the Kona Coffee Cultural Festival
to preserve, perpetuate and promote Kona’s unique nearly 200-year coffee history isfirmly rooted in this cultural celebration.
The success of the Kona Coffee Cultural Festival for fifty years has been made possible
through the dedication of our volunteers, committee chairs, Board of Directors,
participants and spectators. Mahalo to each of you.
To our Festival partners and valuable sponsors, mahalo for supporting our Festival andfor helping to share Kona’s coffee heritage with the world.

With Aloha,

Please be safe this Festival season as we all find new ways
to connect.
Mahalo nui loa,

Mitchell D. RothMAYOR
County of Hawaii

Valerie CorcoranFestival President

The Thirty-First Legislature of the State of Hawaii presented a Recognition Certificate extending warmest aloha and best wishes to the Kona
Coffee Cultural Festival for its 50th Anniversary. Representative Nicole Lowen and Senator Dru Kanuha presented the certificate to Festival Board
Members Rick Robinson, Tsukasa Kobayashi and Valerie Corcoran.

50th fee 2021 SIGNATURE ART
Kona Cl oFfestival
Cultura

The Kona Coffee Cultural Festival signature 2021 artwork was
created by critically acclaimed New York Times bestselling
picture book illustrator and artist Jing Jing Tsong. The
artist’s unforgettable style uniquely captures the many
elements of the coffee festival events and sews them
together in a colorful, cheerful quilt-inspired piece thatwraps itself in the celebration of the 50th anniversary of
the Kona Coffee Cultural Festival.

ber 4–7

2021 Novem

In Jing Jing Tsong’s newest illustrations in the book, If I Were a Tree by Andrea Zimmerman, Kirkus Reviews
writes, “Readers will delight in the breathtaking illustrations. Double-page spreads are rich and vibrant, Tsong using the colors ofnature to evoke a warm and inviting environment.” Locally, Jing Jing’s work can be found in the Hawaiian Legends for Little Ones
boardbook series by Gabrielle Ahuli‘i and published by Beachhouse Publishing, LLC.
Tsong’s signature art piece is featured on all official 2021 Kona Coffee Cultural Festival merchandise including the Festival button,
print collateral, magazine and retail merchandise. Find official merchandise on the Festival’s online store (www.konacoffeefest.com)
as well as at events throughout this year’s Festival.

KTA
AD

KONA COFFEE COOKBOOK—

Recipes From Our Coffee Country KitchensThis exciting new full-color cookbook is a collection of over
300 delicious recipes, featuring appetizers, salads, breads,
entrees, and desserts. The extraordinary collection is aculmination of decades of recipes taken from prize-winning
Festival recipe contest winners and a wealth of sources
including local homegrown recipes. Some of the delicious
recipes are even inspired with a dash of, you guessed it, Kona
Coffee!
Available for purchase in hardcover at the Festival Pop Up
store located at 75-6000 Ali‘i Drive in Kailua-Kona, at selectretail locations or buy online at www.konacoffeefest.com

50th
Kona Coffee
Cultural Festival
BUY A BUTTON

Buy a button and celebrate the 50th Annual Kona Coffee Cultural Festival! Your button is theadmission ticket to Festival family friendly events and get special rates for ticketed events too!
Children ages 5 and under are free. Start or add to your souvenir Kona Coffee Cultural Festival
button collection with the purchase of the 2021 button.
Purchase $5 Festival admission buttons online at www.konacoffeefest or at many retail locations
throughout Kona including:2021 November 4–7
KEALAKEKUAGreenwell Farms Visitors Center
Kona Grill House
CAPTAIN COOK
Ace Hardware and ChoiceMart
at Kealakekua Ranch Center
Kona Chips

SHOP FESTIVAL
RETAILKEAUHOUKTA Super Stores andPeaberry and Galetteat the Keauhou Shopping Center
HOLUALOA
Holualoa Ukulele Gallery
M. Field GalleryPaul’s PlaceUCC Hawaii

Be sure to purchase official Festival
logo items including t-shirts, hats,coffee and beverage cups. Takehome great gift ideas ahead of theholiday season or as souvenirs to remember
the 50th Kona Coffee Cultural Festival.
Shop the Festival Pop Up store located at75-6000 Ali‘i Drive in Kailua-Konaor buy online at www.konacoffeefest.com

KAILUA-KONA
BMW Hawaii
Big Island Toyota
KTA Super Stores andKona Coffee & Tea Company
at the Kona Coast Shopping Center
Ace Hardware
Kona Mountain Coffee
Pictures Plus
Dairy Queen, HIC andUltimate Burger
at Kona Commons

SCAN MEFor Festival
Details

Visit our stores or website (use coupon code Festival)and get 20% off any one item of your choice.

Mountain Thunder Coffee Plantation

www.MountainThunder.com

Farm Store: 73-1942 Ha’o Street, Kailua-Konacelebrating

50
Years

Festival Blends Together
In-Person and Virtual Events

For the first time in fifty years, the Kona Coffee Cultural Festival is celebrating Kona’s famousroast in a whole new way. This year, the Festival brings the community together with in-person
events that have their own charm but also in keeping with the times, a brand new online
experience. Festival organizers have worked tirelessly to create a new virtual format that’s fullof streaming live events as well as on-demand viewing of events throughout the Festival’s
four days. Organizers were realistic about the hurdles needed to overcome obstacles and havereimagined the possibilities of bringing the 50th Festival to new fans around the world using
their own individual laptops, tablets and mobile phones.
The Festival offers
exciting live events
as well as ones
that can be viewed
on-demandfromthe
comfortofeveryone’s personal
electronic devices and leisure. With each click of themouse, new Kona Coffee Cultural Festival memorable
moments will be made for attendees that showcase
the many cultures behind Kona’s famous coffee harvest.
Cheer on your favorite Miss Kona Coffee candidate, learn
more about how coffee is grown in Kona, be inspired withcreative works of art and enjoy musical entertainment
including an intercultural concert from Japan.

Festival fans are invited to log onto konacoffeefest.com
where they will find a cupful of treasures brewing withperformances, demonstrations and video journeys thatwill continue to tell the story of Kona’s famous brew. So
sit back, plug in and enjoy!

SCAN MEFor Festival
DetailsCOFFEE TOURS & TASTINGSESTATE GROWN 100% KONA COFFEERUM CAKES ~ CHOCOLATE & TEA

Monday - Friday

10am -4pm

buddhascup.com
Make Reservations Today!

808-322-6712

78-1377 Bishop Road, Holualoa, Hawaii

KONA COFFEE FARMS SCORED

Since the very first Festival cupping competition in 1987, Kona
Coffee farmers have entered the prestigious Kona Coffee
Cupping Competition knowing a win could earn them serious
bragging rights. But you might be asking yourself, what is
cupping and how does this competition work?
Here’s how the Kona Coffee Cupping Competition works.
The cupping competition has 100 submission slots open to
Kona coffee farms. Farmers enter their coffee in two competitive
divisions, Kona Classic division for single estate farms and theKona Crown division reserved for larger farms.
Pacific Coffee Research, a Specialty Coffee Association PremierTraining Campus, Coffee Quality Institute certified cupping lab
produces the Kona Coffee Cupping Competition. With theirstate-of-the-art cupping lab and equipment, the lab meetsall requirements and standards required to conduct thisprestigious cupping competition.
Five Hawaii-based licensed Q-graders, who are industry professionals, often referred to as licensed Q-Graders, will havethe enormous task of cupping each round of the expected 100
Kona coffee farm entries. These Q-Grade judges will use theglobally accepted and recognized Specialty Coffee Association
cupping format for scoring each entry. The multi-day cupping
competition includes a pre-screening round to determine top
scoring coffees that move onto the semi-final round. From
there, the semi-final round of the top 25 coffees will be recupped to determine which coffees move on to the final round.

The top 10 scoring coffees will be cupped for the final round.
Whew! That’s a lot of caffeinated information.
Keep in mind, there are no shortcuts in each step taken to
cultivate Kona’s coffee from farm to cup. The farmer, specificgrowing areas in Kona, weather, microclimates and varietal all
influence each cupping entry cup.
Winners will be announced in these divisions:
KONA CLASSIC — single estate farms. Three top scoring
coffees will be awarded based on the highest average SCA
Cupping Scores from the Semi-Final and Final rounds.
KONA HERITAGE — A subcategory within the Classic Division. One coffee will receive an award for this category
meeting the Classic Kona Coffee Profile in combination withthe highest average SCA score from the Semi-Final and Finalrounds. The awarded coffee shall be solely the Kona Typica
variety and washed (parchment dried) processing method.
KONA CROWN — reserved for larger farms, Coffees within
this category must enter a representative sample of a 1000
lb lot minimum. This sample (and the represented lot) mustbe certified by the Hawaii Department of Agriculture prior toentering the competition. Three top scoring coffees within thisdivision will be awarded based on the highest average SCA
Cupping Scores from the Semi-Final and Final rounds.

VISIT FAMOUS FERRARI

100% KONA COFFEEKOA’S KONA
COFFEEAD
FREE GIFT WITH ALOHA SPECIALS!
VISIT! TASTE! FARM FRESH!
Ali'i Gardens Marketplace, 75-6129 Ali'i Dr., Kona HI

FerrariCoffee.com

KO N A CO F F E E C U P P I N G H A L L O F FA M E
KONA CLASSIC DIVISION WINNERS
Single estate farms

2019

Hula Daddy Kona Coffee

2002

Koa Coffee Plantation

2018

Monarch Coffee

2001

2016

Hula Daddy Kona Coffee

Wood Captain Cook
Estate2015

Aikane Kona Coffee

2000

The Other Farm2014

Hula Daddy Kona Coffee

1999

Dragon Roast Coffee

2013

Mountain Thunder

1998

Brockston Gate Estate

2012

Kona RainForest Farm

1997

Terry Fitzgerald Estate

2011

Kainaliu Kona Coffee
Company

1996

Keokea Kona Farm

1995

Kona Kulana Farms

2010

Buddha’s Cup

1994

Perry Estate Farms

2009

Wolf Farms

1993

2008

Hoshide Farms

Keopu Mauka Lani
Plantation

2007

Kona Old Style/Kuaiwi Farm

1992

Kona Kulana Farms

1991

Wailapa Farms

2006

Pearl Estate Organics

1990

Island Girl Coffee

2005

Rancho Aloha

1989

Wailapa Farms

2004

Lafayette Coffee

1988

Faye Takashiba

2003

Kona Coffee & Tea
Company

1987

Tojiro Motoki

KONA COFFEE & TEA
AD

KONA CROWN DIVISION WINNERS

Larg er f a rm s a n d p r o f es s io na l p r o c e s s i n g m ills
2019

Hawaiian Queen Coffee  

2012

2018

Kona Coffee & Tea
Company

Arianna Farms‘Ono Kona Coffee

2011

2016

Kona Gold Coffee Co.

Arianna Farms‘Ono Kona Coffee

2015

Arianna Farms‘Ono Kona Coffee

2009

Kona Coffee & Tea
Company

2014

Hawaiian Queen Coffee

2008

Kowali Farms

2013

Hawaiian Queen Coffee

2007

Arianna Farms‘Ono Kona Coffee

KONA HERITAGE AWARD – QUINTESSENTIAL KONA COFFEE
2019     Holualoa Kona Coffee Company
ARTISANAL DIVISION — MODERN PROFILE2017     Onila Farms
ARTISANAL DIVISION — HERITAGE PROFILE2017     Castaway Bay Kona Coffee
COMMERCIAL DIVISION – HERITAGE PROFILE2017     Arianna Farms ‘Ono Kona Coffee LLC

VISIT
SHOP

7 4 - 5 5 8 8 P A L A N I R D , KO N A
KO N A C O F F E E A N D T E A . C O M

UCC HAWAII – CELEBRATING 40 YEARS OF SPONSORSHIPThe heartfelt dedication of sponsors reminds us of the great commitment needed to
produce fifty years of the Kona Coffee Cultural Festival.
In 1981, UCC Coffee Company began its longstanding relationship with the Festival andhas been a dedicated sponsor of the Kona Coffee Cultural Festival ever since.

A look back paints a beautiful picture. The year was 1933, Tadao Ueshima tasted his firstcup of coffee in Japan. After tasting this modern beverage, he knew it would sell wellwith the local community. Coffee shops began to gain popularity however, with the startof World War II, coffee imports were halted. When the import of coffee finally reopened
in 1950, Mr. Ueshima was ready and the Ueshima Coffee Co., Ltd. started brewing. In
1980, the second generation took over with the appointment of Tatsushi Ueshima aspresident of Ueshima Coffee Co., Ltd. and in 2009, the third generation of the Ueshima
family stepped in at UCC in Japan. Family ties and generational legacies are a reflectionof the values at Ueshima Coffee Co., Ltd.
It’s been a wonderful sponsor relationship.
Through its sponsorship of the Kona Coffee Cultural Festival, UCC Hawaii has helped
build the foundation of the Festival with its dedication to the Miss Kona Coffee
Scholarship competition. For the past 40 years, every year Ueshima Coffee Co. hasawarded the reigning Miss Kona Coffee a week-long promotional trip to Japan. Over the years many former titleholders remember
the trip fondly and recall how meeting corporate dignitaries helped to shape their confidence and careers. In 1988, UCC Hawaii
became the title sponsor of the scholarship competition where it remains today.
Throughout the decades, UCC Hawaii has expanded its support of the Festival. In 2012, UCC Hawaii began its sponsorship of theprestigious Kona Coffee Cupping Competition. UCC Hawaii has brought hundreds of coffee industry people to the Festival to learn
more about Kona and its coffee. UCC sponsored a Festival Golf Tournament, and more recently, they added estate farm tours, giving
festival goers an authentic experience and what it takes to grow coffee in Kona.
Mr. Tatsushi Ueshima’s words of welcome to Festival attendees in 1982
hold a deeper meaning especially this year, “Coffee is the tie for better
understanding among people all over the world and it is more so when
the coffee is of fine quality. It is exactly the case for Kona coffee.”
UCC Hawaii is a generous and valued member of our community and theKona Coffee Cultural Festival is grateful. Mahalo for your generosity anddecades of support.

PROUDTO BE PARTOF THECOMMUNITY.
We fly where you want to go.
We live where you live. And
we’re committed to taking careof those communities, because
we’re all in this together.

Official Airline of theKona Coffee Cultural Festival.

Shipping Kona Coffee Since 1939
Photo by Ray JeRome bakeR, bishoP museum aRchives

KONA TRANS
AD

konatrans.com

VIRTUAL ONLINE EVENTS

celebrating

50

P U R C H A S E T I C K E T S AT KO N A C O F F E E F E S T. C O M

Years

NOVEMBER
11 /5

SCAN MEFor Festival
Details

F RI DAYFESTIVAL CULTURAL ACTIVITIES AND LOCALARTIST DEMONSTRATIONS (DAY 1)

View Throughout
the Festival
OPENING BLESSING CEREMONY
Performances and welcome
messages. Free! On-demand.

KONA HISTORICAL SOCIETY’S
KONA COFFEE LIVING HISTORYFARM TOUR

This farm tour tells the story of Kona’s
coffee pioneers during the early 20th
century. Free! On-demand.

UCC HAWAII ESTATEFARM TOUR

This hands-on estate tour provides an
excellent opportunity to learn more
about how coffee is grown in Kona.
Free! On-demand.

GREENWELL FARMS:
SEED TO CUP FARM TOUR

A fascinating journey into the history,
the farming, the processing of 100%pure Kona Coffee! Free! On-demand.

KONA COFFEE CUPPINGSEMINAR

Hosted by Pacific Coffee Research
Learn about the technical process.
$10 On-demand.

“KONA PEOPLE”
FESTIVAL ART EXHIBITION
Free! On-demand.

HATSUKAICHICHAMBER OF COMMERCEVIDEO PERFORMANCE

2:00pm-HST/ 9:00am next day Japan
7:00pm-HST/ 2:00pm next day Japan
Prerecorded from Japan. $10

Local artisans from Hawaii’s multi-ethnic groups share
their know how with hands-on crafts. $10 On-demand.

SUGAI KONA COFFEE TALENT NIGHT

Kona’s talented folks take the stage with spirited multicultural musical and dance performances.
$10 On-demand.

UCC HAWAII MISS KONA COFFEESCHOLARSHIP PAGEANT

6 pm HST LIVE-STREAMING
An official preliminary competition for the Miss Hawaii& Miss America Organizations, Candidates compete inprivate interview, on-stage question & social impact pitch,
red carpet & talent. $20 Live Streaming.

11 /6

SATU RDAYFESTIVAL CULTURAL ACTIVITIES AND LOCALARTIST DEMONSTRATIONS (DAY 1 & DAY 2)

Local artisans from Hawaii’s multi-ethnic groups share
their know-how with hands-on crafts. $10 On-demand.
		

KONA COFFEE LATTE ART THROWDOWN

Winner takes all as local baristas work magic in their cupof 100% Kona Coffee. $10 On-demand.

KONA COFFEE CULTURAL FESTIVAL
LANTERN PARADE, MEMORIAL LANTERNS &BON DANCE

With glowing procession of light, music and color, theparade lights up. Memorial Lantern display and Taikodrumming music with Bon Dance. $10 On-demand.

KONA COFFEE CUPPING AWARDS

Presented by
UCC Hawaii and Kamehameha Schools
Certified cupping judges have spent three days scoring
Kona’s top farms in the prestigious Kona Coffee Cupping
Competition. Excitement is brewing as winners areannounced. Free! On-demand.

LITTLE MISS KONA COFFEESCHOLARSHIP PROGRAM

2 pm HST LIVE-STREAMING
Presented by Hawaii Experiences
Kona’s premier youth program featuring the youngest of
our Hawai’i Island young ladies ages 4-16 who will vie forcrowns. $20 Live Streaming.

11 /7

SU N DAY

100% PURE KONA COFFEEHALF MARATHON

Runners race along the scenic coast of Kailua-Konadown Ali’i Drive. $10 On-demand.

HOLUALOA VILLAGE
COFFEE & ART STROLL

Galleries open their doors and Kona coffee vendorsline the roadway in this historic village event.
$10 On-demand.

KONA COFFEE CULTURAL FESTIVAL
HO‘OLAULE‘A

Presented by
Hawaii Community Federal Credit Union
A Kona coffee celebration with entertainment, artsand crafts, an amazing lei contest and educational
historic exhibits. $10 On-demand.

FESTIVAL CULTURAL ACTIVITIESAND DEMONSTRATIONS AT
DONKEY MILL ART CENTER

Explore some of the cultural activities that celebrate
culture such as lei making, natural dye and lauhala
weaving. Free! On-demand.

UCC HAWAII KONA COFFEEPICKING & FARM EXPERIENCE

Witness how the harvest transforms to coffee inyour cup. Free! On-demand.

KONA COFFEE CULTURAL FESTIVAL
GRAND FINALE

An evening of culinary delights featuring local
Island Chefs, music and dancing under the stars.
$20 On-demand.

KTA SUPER STORES
KONA COFFEE RECIPE CONTEST

A tasty showcase of prized original Kona Coffee
recipes in two categories: sweet and savory and
KTA Chef demonstrations. $10 On-demand.

KONA COFFEE CULTURAL FESTIVAL
AWARD RECOGNITION BRUNCH

View the culmination of awards and recognition of
winners throughout this year’s Festival.
$10 On-demand.

KONA COFFEE CULTURAL FESTIVAL
CLOSING CEREMONY
Performances and mahalo messages.
Free! On-demand.

The Festival is committed to delivering safe and memorable experiences foreveryone. Please check the Festival website for the most up to date information as
events may change or cancel due to the ongoing COVID-19 pandemic. No Refunds.

2 0 2 1KO NA

COFFE EC U LT U R A L

F E STI VA LS C H E D U LE

O F

EV ENTSIN PERSON EVENTS

celebrating

50

ADMISSION: $5 FESTIVAL BUTTON

11 /4

TH U R S DAY

UCC HAWAII ESTATE FARM TOUR

9 am – 4 pm
75-5568 Mamalahoa Hwy., Holualoa
This hands-on estate tour provides an excellent
opportunity to learn more about how coffee
is grown in Kona. Meet at the farm’s roadsidekiosk.

GREENWELL FARMS:
SEED TO CUP FARM TOUR

9:30 am and 1:30 pm
81-6581 Mamalahoa Hwy, Kealakekua
A fascinating journey into the history, the farming,
the processing and tasting of 100% pure Kona
Coffee! Tour starts at Greenwell Farms Gift Shop.

KONA HISTORICAL SOCIETY’S KONA
COFFEE LIVING HISTORY FARM TOUR

10 am – 2 pm
82-6199 Mamalahoa Hwy, Captain Cook
Self-guided farm tour tells the story of Kona’s
coffee pioneers during the early 20th century.
Tickets are $15 with a Festival button.

HATSUKAICHI CHAMBER OF COMMERCEVIDEO PERFORMANCE

10 am and 1 pm
King Kamehameha’s Kona Beach Hotel Ballroom
75-5660 Palani Rd, Kailua-Kona
Prerecorded from Japan, welcome messages
from Hatsukaichi Chamber of Commerce andIndustry, performance by Hiromitsu Kagawa,Takashi Teramoto ukulele concert with
Okonomiyaki and Manju food demonstrations.
Limited seating. Admission: $5 Festival button.

FESTIVAL CULTURAL ACTIVITIES AND
LOCAL ARTIST DEMONSTRATIONS(DAY 1)10 am – 3 pm
King Kamehameha’s Kona Beach Hotel
Herb Kane Foyer
75-5660 Palani Rd, Kailua-Kona• Quilt Show
• Kona Coffee 101 Seminar• Cultural displays & demonstrations• Kona coffee farm booths with tastings
Local artisans from Hawaii’s multi-ethnic groups
share their know-how with hands-on crafts.

THE 1992 HOME MOVIE RECORDING OF
JERRY MARTIN’S COFFEE GAMBLE:
60 YEARS — A 3-ACT PLAY

11 am and 2 pm
King Kamehameha’s Kona Beach Hotel Ballroom
75-5660 Palani Rd, Kailua-Kona
A fun trip down memory lane. The Coffee Gamble:
60 Years rerecorded from a home movie, makes
tribute to the struggles and triumphs of a family
between 1924 and 1984, making a life of coffee
farming in Kona. Limited seating.

20 2 1KO NA

COFFE E

“KONA PEOPLE”
FESTIVAL ART EXHIBITION

10 am – 6 pm
Donkey Mill Art Center
78-6670 Mamalahoa Hwy., Holualoa
This curated exhibition pairs artists with Kona
farmers to create works that convey the spiritof “Kona People” through explorations in
portraiture.

SUGAI KONA COFFEE TALENT NIGHT

5:30 pm
King Kamehameha’s Kona Beach Hotel Ballroom
75-5660 Palani Rd, Kailua-Kona
Kona’s talented folks take the stage with spiritedmulti-cultural musical and dance performances.
Lucky number drawings and food for purchase.
Doors open at 5 pm. Limited seating.

11 /5

FRI DAY

UCC HAWAII ESTATE FARM TOUR

9 am – 4 pm
75-5568 Mamalahoa Hwy., Holualoa
This hands-on estate tour provides an excellent
opportunity to learn more about how coffee isgrown in Kona. Meet at the farm’s roadside kiosk.

GREENWELL FARMS:
SEED TO CUP FARM TOUR

9:30 am and 1:30 pm
81-6581 Mamalahoa Hwy, Kealakekua
A fascinating journey into the history, the farming,
the processing and tasting of 100% pure Kona
Coffee! Tour starts at Greenwell Farms Gift Shop.

KONA HISTORICAL SOCIETY’S KONA
COFFEE LIVING HISTORY FARM TOUR

10 am – 2 pm
82-6199 Mamalahoa Hwy, Captain Cook
Self-guided farm tour tells the story of Kona’s
coffee pioneers during the early 20th century.
Tickets are $15 with a Festival button.

FESTIVAL CULTURAL ACTIVITIES AND
LOCAL ARTIST DEMONSTRATIONS(DAY 2)10 am – 3 pm
King Kamehameha’s Kona Beach Hotel
Herb Kane Foyer
75-5660 Palani Rd, Kailua-Kona• Kona Historical Society Hoshidana display• Quilt Show
• Kona Coffee 101 Seminar• Cultural displays & demonstrations• Kona coffee farm booths
Local artisans from Hawaii’s multi-ethnic groups
share their know-how with hands-on crafts.

C U LT U R A L

F E STI VA L

Years

HATSUKAICHI CHAMBER OF COMMERCEVIDEO PERFORMANCE

10 am and 1 pm
King Kamehameha’s Kona Beach Hotel Ballroom
75-5660 Palani Rd, Kailua-Kona
Prerecorded from Japan, welcome messages from
Hatsukaichi Chamber of Commerce and Industry,
performance by Hiromitsu Kagawa, Takashi
Teramoto ukulele concert with Okonomiyaki and
Manju food demonstrations. Limited seating.
Admission: $5 Festival button.

“KONA PEOPLE”
FESTIVAL ART EXHIBITION

10 am – 6 pm
Donkey Mill Art Center
78-6670 Mamalahoa Hwy., Holualoa
This curated exhibition pairs artists with Kona
farmers to create works that convey the spiritof “Kona People” through explorations in
portraiture.

THE 1992 HOME MOVIE RECORDING OF
JERRY MARTIN’S COFFEE GAMBLE:
60 YEARS — A 3-ACT PLAY

11 am and 2 pm
King Kamehameha’s Kona Beach Hotel Ballroom
75-5660 Palani Rd, Kailua-Kona
A fun trip down memory lane. The Coffee Gamble:
60 Years rerecorded from a home movie, makes
tribute to the struggles and triumphs of a family
between 1924 and 1984, making a life of coffee
farming in Kona. Limited seating.

UCC HAWAII MISS KONA COFFEESCHOLARSHIP COMPETITION

6 pm
Doors open at 5:30 pm
King Kamehameha’s Kona Beach Hotel Ballroom
75-5660 Palani Rd, Kailua-Kona
An official preliminary competition for the Miss
Hawaii & Miss America Organizations, Candidates
compete in private interview, on-stage question &social impact pitch, red carpet & talent.
$50 Purchase at www.konacoffeefest.com

KONA COFFEE LATTE ART THROWDOWN

6 pm
Kona Coffee & Tea Company
74-5588 Palani Rd, Kailua-Kona
Winner takes all as local baristas work magic in
their cup of 100% Kona Coffee.

S C H E D U LE

O F

EV ENTSIN PERSON EVENTS

celebrating

50

11 /6

Years

ADMISSION: $5 FESTIVAL BUTTONSAT U R DAY

UCC HAWAII KONA COFFEE PICKING &FARM EXPERIENCE

100% PURE KONA COFFEEHALF MARATHON

6 am
Coconut Grove Marketplace
75-5809 Alii Dr., Kailua-Kona
Run the scenic coast of Kailua-Kona down Ali’i
Drive to the infamous “Pit” at the “End of theWorld”. Register at purekonahalf.com

HOLUALOA VILLAGE
COFFEE & ART STROLL

UCC Hawaii Kona Coffee Estate
10 am and 1 pm
75-5568 Mamalahoa Hwy., Holualoa
10 am to Noon and 1 pm to 3 pm
Try your hand at picking ripe coffee cherry andwitness how the harvest transforms to coffee inyour cup. Two farm tours to choose from. Meet atthe farm’s roadside kiosk.

“KONA PEOPLE”
FESTIVAL ART EXHIBITION

9 am – 3 pm
Holualoa Village
Taste the fresh brewed flavor of Kona’s finest
coffees from 20 local farms, hosted by thegalleries and shops of Holualoa Village.

10 am – 6 pm
Donkey Mill Art Center
78-6670 Mamalahoa Hwy., Holualoa
This curated exhibition pairs artists with Kona
farmers to create works that convey the spirit of“Kona People” through explorations in portraiture.

KONA COFFEE CULTURAL FESTIVAL
HO‘OLAULE‘AFESTIVAL CULTURAL ACTIVITIES AND
DEMONSTRATIONS

9 am – 2 pm
King Kamehameha’s Kona Beach Hotel
75-5660 Palani Rd, Kailua-Kona
Presented by
Hawaii Community Federal Credit Union• Ethnic Food Market• Quilt Display• Festival of Arts & Crafts• All Day Entertainment• Lei Contest 10 am – 1 pm
A day of Kona coffee celebration with live
entertainment, arts and crafts, an amazing leicontest, and educational historic exhibits.

GREENWELL FARMS:
SEED TO CUP FARM TOUR

9:30 am and 1:30 pm
81-6581 Mamalahoa Hwy, Kealakekua
A fascinating journey into the history, the farming,
the processing and tasting of 100% pure Kona
Coffee! Tour starts at Greenwell Farms Gift Shop.

HATSUKAICHI CHAMBER OF COMMERCEVIDEO PERFORMANCE

10 am
King Kamehameha’s Kona Beach Hotel Ballroom
75-5660 Palani Rd, Kailua-Kona
Prerecorded from Japan, welcome messages from
Hatsukaichi Chamber of Commerce and Industry,
performance by Hiromitsu Kagawa, Takashi
Teramoto ukulele concert with Okonomiyaki and
Manju food demonstrations. Limited seating.
Admission: $5 Festival button.

10 am – 1 pm
Donkey Mill Art Center
78-6670 Mamalahoa Hwy., Holualoa
Join Donkey Mill Art Center in celebrating the50th Kona Coffee Cultural Festival by exploringsome of the cultural activities that celebrate
culture such as lei making, natural dye andlauhala weaving.

THE 1992 HOME MOVIE RECORDING OF
JERRY MARTIN’S COFFEE GAMBLE:
60 YEARS — A 3-ACT PLAY

11 am
King Kamehameha’s Kona Beach Hotel Ballroom
75-5660 Palani Rd, Kailua-Kona
A fun trip down memory lane. The Coffee Gamble:
60 Years rerecorded from a home movie, makes
tribute to the struggles and triumphs of a family
between 1924 and 1984, making a life of coffee
farming in Kona. Limited seating.

LITTLE MISS KONA COFFEESCHOLARSHIP PROGRAM

KONA COFFEE CULTURAL FESTIVAL
GRAND FINALE

5:30 pm – 8:30 pm
King Kamehameha’s Kona Beach Hotel Luau
Grounds
75-5660 Palani Rd, Kailua-Kona
Doors open at 5:00 pm
An evening of culinary delights featuring local
Island Chefs and a fabulous silent auction. Musicand dancing under the stars. No host cocktails.
VIP seating only.
$100 Purchase at konacoffeefest.com“KONA PEOPLE”
ART EXHIBITION ARTISTS’ RECEPTION& AWARDS PRESENTATION

6:00 pm – 8:00 pm
Donkey Mill Art Center
78-6670 Mamalahoa Hwy., Holualoa
The “People’s Choice Award” will be presented
to the artist garnering the most votes from thecommunity.

11 /7

SU N DAY 		

KONA COFFEE CULTURAL FESTIVAL
AWARD RECOGNITION BRUNCH

8:30 am – 12 noon
King Kamehameha’s Kona Beach Hotel
Honu’s Restaurant
75-5660 Palani Rd, Kailua-Kona
Enjoy a delicious brunch in an open-air
restaurant overlooking Historic Kailua Village
followed by a culmination of awards andrecognition of Festival winners.
Purchase tickets at www.konacoffeefest.com

GREENWELL FARMS:
SEED TO CUP FARM TOUR

9:30 am and 1:30 pm
81-6581 Mamalahoa Hwy, Kealakekua
A fascinating journey into the history, the farming,
the processing and tasting of 100% pure Kona
Coffee! Tour starts at Greenwell Farms Gift Shop.

2 pm – 4 pm
King Kamehameha’s Kona Beach Hotel Ballroom
75-5660 Palani Rd, Kailua-Kona
Doors open at 1:30 pm
Presented by Hawaii Experiences
Kona’s premier youth program featuring theyoungest of our Hawai’i Island young ladies
ages 4-16 who will vie for the crowns. Food andbeverage available for purchase.
$50 Purchase at www.konacoffeefest.com

SCAN MEFor Festival
Details

konacoffeefest.com
The Festival is committed to delivering safe and memorable experiences
for everyone. Please check the Festival website for the most up to date
information as events may change or cancel due to the ongoing COVID-19
pandemic. All In Person events are subject to limited seating. No Refunds.

20 2 1KO NA

COFFE EC U LT U R A L

F E STI VA LS C H E D U LE

O F

EV ENTSKaloko Drive

FE STIVA L

Airport
KONA
COFFEE
& TEA

n

EME

EVE NTKING
KAMEHAMEHA’S
KONA BEACH
HOTEL

LOC ATI ON SUCC
HAWAIIHOLUALOAVILLAGEBIG ISLANDCANDIESAD

COCONUTGROVEMARKETPLACE

Watch dedicated artisans at our Hilo Flagship Storecreate signature dipped shortbreads - and more - right before your eyes!

DONKEYMILLART
CENTER

Gifts that celebrate Hawaii’s beauty and aloha.
Hawaii’s finest cookies, chocolates and confections, since 1977.
Hilo - Factory & Retail Gift Shop - 585 Hinano Street | Honolulu - Ala Moana Center, Street Level 1, Center Court

1-808-935-8890 / 1-800-935-5510 | www.bigislandcandies.com |N

PA

HONOLULU
FEST
25th Honolulu Festival Grand Parade
AD
Miss Kona Coffee 2019 Ruby Jordan

R

Miss Aloha Hawaii 2019 Danielle Balanay

AL
Y

TY

GREENWELL
FARMS
KONA COFFEE
LIVING HISTORYFARM

Hawaii’s Premier Cultural Showcase!
FREE musical performances and exhibits
Waikiki Grand Parade: A Honolulu Legacy
Celebrate Paciﬁc Harmony!

2022

MARCH 11th -13th▼ FOR MORE INFORMATION

www.honolulufestival.com					OUR LIVING TREASURE

When you hear the term Living Treasure, it comes with a certain feeling knowing special
recognition has been given to an individual who has contributed to the betterment of his
community. Norman Sakata is our Kona Coffee Cultural Festival’s Living Treasure.
His story begins just a blink of time ago.
One of the Festival’s longest serving volunteers, his dedication as a former President andvolunteer for over 45 years has shaped Hawaii’s oldest food festival into what it is today.
He led the Festival for eighteen years, cultivating remarkable growth.

When the Festival first launched in 1970, the idea was to create a celebration of Kona’s
famous coffee. It was also when Norman first attended and two years later, he joined thegroup of Festival organizing volunteers. His passion has always been with the pioneer
farmers who toiled Kona’s rocky, volcanic soil helping to ensure Kona’s coffee story lives on.
A few years later, Norman pressed to have the Festival recognize these farmers, andrequested that the oldest coffee farmer, a man of 99 years, be recognized as the Festival’sGrand Marshall. This coffee pioneer recognition continued throughout the decades.
Under his leadership, Norman was also instrumental in amending the name from
Kona Coffee Festival to Kona Coffee Cultural Festival, giving many diverse peoples thathave painted the story of Kona coffee’s cultural heritage with many colors of life. With acommitment to Kona’s unique cultural heritage that lives on fifty years later, the Kona
Coffee Cultural Festival celebrates the lifestyle of the many multi-generational families
who dedicated their lives to cultivating Kona’s world famous coffee and grew up on
the coffee farms of Kona.
If you are fortunate enough to have a moment to talk with Norman,
he will be the first to give much credit to other long-term volunteers
who have given endlessly of their time as the Festival celebrates its golden
anniversary this year.

HCFCU
AD

GROWNHERE

Ho‘omaika‘i ‘ana Kona Coffee
Cultural Festival on your 50th
Anniversary!
What started as a small way to keep
Kona’s rich and unique agricultural
history alive has become a treasured
and vibrant annual global tradition.
Mahalo for keeping our traditions
alive, honoring our past and instilling
pride and inspiration for future
generations.
Founded by Kona Coffee Farmers,
we are also GROWNHERE.

(808) 930-7700
HICommFCU.com

INSURED BY NCUA

Our Kona Coffee Cultural Festival Living Treasure hashelped transform the Festival into the 0ne of the mostsuccessful festivals in Hawaii.
Mahalo nui loa, our community thanks you Norman.
Kona coffee is the root of Norman’s family. His grandfather left Japan and came to Hawaii in 1890. He was
assigned to a Wailuku, Maui plantation and later moved
to Kona and started growing coffee. Norman was bornto a family of ten and has remained in Kona, growing
coffee.
Today, his coffee legacy remains strong although he leads
a quiet life as his children work the family farm. You canalso find his daughter, Michelle on the Board of the Kona
Coffee Cultural Festival, continuing the commitment
to seeing the Festival through another fifty years! Shealso organizes a Festival favorite event, Little Miss Kona
Coffee Scholarship Program.

L-R: Norman Sakata, Michelle Sakata-Johnson and the late Marilyn Sakata

2022 Little Miss Kona
Coffee Participants:
L-R- V’dara Shopay, Lilia Zablan, Zeilah-Teal Paogofie,
Harley Kelii, Paige Kaleohano, 2020-2021 Young Miss
Kona Coffee Diamond Kawaauhau, Arahi HewLen, Riley
Costales, Ariani Aguilar, Anuhea Aguilar, Zendra-Ivory
Paogofie. Photo courtesy of Malle Zablan.

PAGEANT MEMORIESThe Miss Kona Coffee Scholarship competition has beena signature event since the Festival launched in 1970.

In its fifty year history, the pageant has had a long list of firsts. Colleen Stegehuis was the first
Miss Kona Coffee. In 1988, the pageant crowned Carolyn Sapp as Miss Kona Coffee. She went
on to be Kona’s first Miss Hawaii and took home the crown of Miss America in 1992. Miss Kona
Coffee 2011 Lacy Deniz ismuch loved as a Hawaii
News Now Sunrise Traffic
reporter. Jeanné Kapela
was Miss Kona Coffee
in 2014, the Miss Hawaii
crown in 2015, becoming
the first person from Konato win the title in 18 years.
Through the scholarship opportunities provided to bright young
women throughout its fifty years, Miss Kona Coffee candidates
have gone on to make Hawaii and the world a better place.

C R E D I T: C O U RT E S Y M I S S A M E R I C A

Julie Honda, Caroline Nakashima, Alan Pratt, Midori Fujimoto, Grace Basque and Kumu HulaGeorge Naope were among the early pageant organizers who paved the way. More recently
Tracy Apoliona held the position. Today, fifty years later, Ally Brown leads the competition as
its Executive Director. She has navigated the competition through challenging times includingchanges from the Miss America Organization and the ongoing pandemic.

2022 Candidates

M I S S K O N A C O F F E E & M I S S A L O H A H AWA I I

Manami Alspach

Katiana Amafala-Marquard

Ruth Mersburgh

Angelina Jones

Kyndra Nakamoto

Brooke Ballesteros

Alecia Uganiza

Caylin Ziemelis

Mahalo for Your Years of Service
F E S T I VA L D AY S

Katie Frederick

MISS ALOHA HAWAII
2020 – 2021

Carly Yoshida

MISS KONA COFFEE
2020 – 2021

Leading the Way

F E S T I VA L
PRESIDENTS
50 YEARTIMELINE

2 0 1 6 to present
Valerie Corcoran1970
Art Draeger

1971 – 1980
Julie Honda

TOAST THE ROAST!
Kona Coffee Cultural Festival Celebrates 50 Years of Fun
The year was 1970, where the average price of a gallon of gas was $.36 and an average house in the US cost justover $23,000. Here in Kona, the local Chamber of Commerce joined a small group of Kona business people, todevelop a community event that would attract visitors to the Kona coast during the Fall shoulder season. Somesuggested a day-long Kona Moon Festival, but the group settled on making the festival about Kona’s iconic
agricultural product, coffee.
With hard work and dedication, the Kona Coffee Festival was born. Kona has been brewing with excitement
every November since that celebrated start.
In the early years, the Festival was a weekend event. By 1978, the coffee celebration had grown to five days
and in 1989, Festival organizers wanted to honor the many cultures that make up Kona’s heritage, and hence,1981
Ken Michael

1982 – 1983
Fred Fujimoto

1984 – 1986
Alan Pratt

1987
Fred Fujimoto2012 – 2015
Mel Morimoto

expanded the name to Kona Coffee Cultural Festival. It was in the early 1990s that the Kona Coffee Cultural
Festival secured its place as a 10-day celebration of all things Kona and its coffee.
Many of those early events remain the cornerstone of the Kona Coffee Cultural Festival, including the UCC
Hawaii Miss Kona Coffee Scholarship Competition, the lei contest, lantern parade, KTA Super Stores Recipe
Contest, the prestigious Kona Coffee Cupping Competition, and of course Kona Coffee Farms opening theirgates for residents and visitors to visit and learn about how coffee is grown.
Hawaii’s oldest food festival continues today to tell the story of Kona’s rich coffee history and celebrates the fall
harvest season. Here’s to the next 50 years!

1993 – 2011
Norman Sakata

1988
Janet Coburn

1989 – 1991
Fred Fujimoto

1992
Rick Robinson

Kaloko Drive

Hidden along the

d.

–

19
0

AirportMakaeoPavilion

1

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Kona
CoffeeFarms

HOME OFCRACK-U-LATEDKONA COFFEE TM

Pa
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1

incredible vistas of theKona Coffee Belt are

UCC Hawaii
Kona Coffee Estate&KIOSK

HOLUALOAVILLAGEworking farms —large and small.
Plan a visit and you’llmeet farmers, pickers,

75-5568 Mamalahoa Hwy
in Holualoa

millers and roasters

808-322-3789
808-960-1218(日本語)

for a full Kona coffee
immersion.

Free Farm Tours & Sampling
available.
You will absolutely enjoy our Kona
Coffee and the Spectacular View ofKailua‐Kona.

Coffee Farm
RetailN

2

Coffee Mill
www.ucc-hawaii.com

2

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100% PURE
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Old Poi Factory Road

(2,100 ft. Elevation)

KONA
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Limited SupplyPERRY
ESTATE
FARMS
81-1079 B Capt. Cook Road
Capt. Cook, HI 96704(808) 328-8665
www.perrykonacoffee.com

3

MARK TWAIN’S

Letters from Hawaii
At the young age of twenty-seven, Twain came to Hawaii under contract with the Sacramento Union to pen twenty fivestories about the Sandwich Isles. It’s said that his lifetime love affair with Hawaii did not dim, instead, more than one hundredand fifty years after his visit to Hawaii, what he wrote is still being quoted, discussed and much loved.
Twain had just set foot in Kona, Hawaii after sailing on theschooner Boomerang from Honolulu in July 1866. It’s here we begin
America’s famous writer’s recount of his visit to Kona.
“We landed at Kailua, a little collection of native grass houses
reposing under tall coconut trees — the sleepiest, quietest,
Sundayest looking place you can imagine. Ye weary ones that aresick of the labor and care, and the bewildering turmoil of the great
world, and sigh for a land where ye may fold your tired hands andslumber your lives peacefully away, pack up your carpet sacks and
go to Kailua! A week there ought to cure the saddest of you all.”Twain writes of his journey on horseback from Kailua to Kealakekua
Bay, where his ride took him through the famous coffee and orange
sections of the Kona District. He wrote that the coffee plantations
they came across looked well and were expecting the crop to do
unusually well. According to Twain, the orange crops that grew inKona during 1866 were
impressive. He noted that
Kona exported about
500,000 oranges in 1865
to California, its principle
market. We can speculatethat these oranges, richin vitamin C, were wellsought after by ships andsailing crews as a food source to prevent scurvy. In his Letters from Hawaii writings,
Twain notes, “We passed one orchard that contained ten thousand orange trees.”
Today, we know this land as Greenwell Farms.
In 1850, Henry Nicholas Greenwell settled into
Kealakekua where he and his wife Elizabeth spent
the next 40 years farming and producing Konacoffee. It was his land of orange trees that Twain spoke of. In 1873, Kona coffee caught
the attention of coffee lovers everywhere, when Greenwell traveled to the World’s Fair in
Austria. The coffee he carried with him from Kona was awarded a “Recognition Diploma”
by the President of the Kaiser’s Exposition. This was Kona coffee’s first award. Today, theflavor characteristics of Kona coffee is what makes it famously known around the world.

I L L U S T R AT I O N O F A V I L L A G E I N K O N A : PA U L E M M E RT

Everythingfromburgerstoboard
shorts74-5450 Makala Blvd
Kailua-Kona, HI 96740

konacommons.com

KONA COFFEE FARMER LINGOKona coffee has been growing here for nearly 200 years. Many
farms offer wonderful, interesting tours, giving in-depth looks
into growing Kona’s famous coffee. Here are just a few things
you might want to know.
Growing
Kona coffee farms fill thelandscape, sometimes as
far as the eye can see. Eachtree branch will produce
blooms from late winter toearly spring. These sweet-smelling fragile white blossoms only
last for a few days. Imagine a Kona coffee farm covered in white
blossoms, we call it “Kona Snow.”

Traditional drying of
Kona coffee is done ona Hoshidana, a covered
roof platform. The
beans are evenly laidout on the Hoshidana.
Each morning, the roof
is pushed back letting
the coffee dry in the
hot Kona sun. A uniquewooden rake is used many times during the day to stir the drying
coffee beans. Before the expected afternoon rain, the platform
roof is pushed back. This is repeated for several days until thecoffee beans are dry.

Harvesting
Harvesting begins in the early fall
through late winter. Kona coffee ispicked by hand and a picker needsa sharp eye and nimble fingers to
only pluck ripe cherry from thebranch. An experienced picker canpick 200 to 400 pounds each day.

Roasting
It has taken some time toget here but this is the final
stage before Kona’s famous
coffee is poured into your cup.
Roasting is part science partskill, leaving enough roomfor each roaster’s preferredsignature roast.

Each day the coffee harvest
begins its processing, including
removing the red outer skin fromthe beans, fermenting, and finallydrying.

Enjoying
Kona coffee is roasted toeither Light, Medium, or Dark, the choice is yours. When visiting
the many Kona coffee farms, be sure to taste their signature
roasts. Cheers!

BUILT FOR AGRICULTURE
Our mission is to improve the lives of farmers and ranchers while serving
all segments of agriculture. Whether you’re looking to buy land, invest
in equipment or refinance an existing loan to save money, we have thefinancial solutions and expertise to help you get the job done.

Call 800.800.4865 today or visit AgLoan.com/Built-for-Ag
A part of the Farm Credit System. Equal Opportunity Lender.

B O A R D

Norman Sakata

Valerie Corcoran

Chairman of the Board

O F

Rick Robinson

Tsukasa Kobayashi

35 YEARS OF SERVICEFIRST YEAR OF SERVICE

47 YEARS OF SERVICE

Festival President

32 YEARS OF SERVICEFirst Vice President

Jean Kadooka

John W. Rocha

Malia Bolton Hind

42 YEARS OF SERVICE

6 YEARS OF SERVICE

Ceri Copeland

Janne Fujimoto

Secretary

3 YEARS OF SERVICE

Treasurer

3 YEARS OF SERVICE

2 YEARS OF SERVICE

Second Vice President

Ally Brown

15 YEARS OF SERVICE

2 YEARS OF SERVICE

Kuni Goto

Nathan Kurashige

10 YEARS OF SERVICEThe Festival Board, committees
and community volunteers work
diligently throughout the year
planning the events that
attract thousands of
Festival fans annually.
Michelle Sakata-Johnson

D I R E C T O R S

konacoffeefest.com

13 YEARS OF SERVICE

Linda Nagai

Third Vice President
14 YEARS OF SERVICE

Matt Carter

2 YEARS OF SERVICE

Hideki Miki

7 YEARS OF SERVICE

Yukio Muramatsu

Fourth Vice President
8 YEARS OF SERVICEClaudia Chang

6 YEARS OF SERVICE

Helen Nagata

5 YEARS OF SERVICEC O M M I T T E E“Kona People”
Festival Art Exhibition
Cultural Activities &Demonstrations
Miho Morinoue
Mina Elison
Greenwell Farms:
Seed to Cup Farm TourMatt Carter
Kona Coffee Festival
Quilt Show
Karen Barry
Lantern Parade &Bon Dance Spotlight
Claudia Chang
Holualoa Village
Coffee & Art Stroll
Anita Kelleher
Kona Historical Society’s
Kona Coffee
Living History Farm Tour
Audrey Blair
Ku’ulani Auld
UCC Hawaii
Miss Kona Coffee
Scholarship Competition
Ally Brown
Little Miss Kona Coffee
Scholarship Program
Michelle Sakata Johnson

5 0

C H A I R S

KTA Super Stores Kona
Coffee Recipe Contest
Claire Robinson
UCC Hawaii
Kona Coffee Picking &Farm Experience
Estate Farm Tours
Tsukasa Kobayashi
Hideki Miki
Kona Coffee
Cultural Festival
Cupping Competition
Brittany Horn
Madeleine Longoria
GarciaIntercultural Concert
Claudia Chang
Kona Coffee Latte Art
Throwdown
Malia Bolton Hind
Sugai Kona Coffee
Talent Night
Tiffany Kutsunai
Randal Smith		
100% Pure Kona Coffee
Half Marathon
Keely McGhee
		
Kona Coffee Cultural
Festival Ho‘olaule‘aPatty Okahara
Nathan Kurashige

Y E A R S

Lei Contest
Keoni Jenny
Coffee Gamble – 60 Years
Arlene Araki
Festival Cultural
Activities & Local Artist
Demonstrations
Tammy Lynn Coker
Michelle Sakata Johnson
Festival Award
Recognition Brunch
Ceri Copeland
Ally Brown
Michelle Sakata Johnson
Amber Ah Chin
The Grand Finale…
A Taste of Kona!
Ceri Copeland
Festival Retail Sales
Yukio Muramatsu
Linda Nagai
Helen Nagata

Congratulations Kona
Coffee Festival oncelebrating 50 years!
If you are interested inLandscape
Maintenance Services
or joining our work
ohana, call us today!

Festival Button Sales
Shari Ogi
Virtual Festival
Committee
Ceri Copeland
Ally Brown
Michelle Sakata Johnson
Amber Ah ChinO F

F E S T I V A L

M E M O R I E S

MAJOR SPONSORSOF THE 50TH ANNUAL KONA COFFEE CULTURAL FESTIVAL

FESTIVAL PARTNERS
Alaska Airlinesの大きさは判読できる程度に調整する

Official Airline of the Kona Coffee Cultural Festival

Hawaii Community Federal Credit Union
Kamehameha Schools
KTA Super Stores
Alice K. Shingle

OFFICIAL EVENT SPONSORS
100% Pure Kona Coffee
Half Marathon

Kamehameha Schools
Kona Coffee & Tea Company

Donkey Mill Art Center

Kona Historical Society

Greenwell Farms

Kona Hawaiian Quilt Museum
and Gallery

Hawaii Community Federal
Credit Union

Pacific Coffee Research

Hawaii Experiences

Robinson Ohana

Holualoa Village Association

Sugai Kona Coffee

KTA Super Stores

UCC Ueshima Coffee Co., Ltd.

PRIVATE RESERVEKTA Super Stores

Kona Trans

Rick & Claire Robinson

KONA CORPORATE

Ali‘i Builders

Farm & Garden, Inc.

Big Island Toyota

Hillary & Sue Brown

Isemoto Contracting Co., Ltd

100% KONA

De Luz Chevrolet

Sakamoto Electric

R.M. Towill Corporation

Vincent R. Shigekuni

William L. Wong, CPA

KONA PEABERRY

Watson-Kabei Coffee Estate, LLC

KONA EXTRA FANCY

Holualoa Inn

Kent & Judith-Ann Nakamaru

Kimura Lauhala Shop

Big Island Candies
Mary Katayama Trust

Sidney Fuke

KONA PRIME
Carol Zakahi

Kenneth & Elaine Sugiyama

Ronald & Sandra Hirata

Michael & Susan Crisafi

Celebrating 50 Years of the Kona Coffee Cultural Festival
Congratulations on serving the Kona Coffee community for the past 50 years! The family
values and dedication to quality that shaped Greenwell Farm’s legacy are perpetuatedevery year in the festival’s commitment to showcasing the best of 100% Kona Coffee andthe farmers that bring it to you!

SHOP
greenwellfarms.com
or call 888-592-5662

VISIT US81-6581 Mamalahoa Highway,
Kealakekua, HI 96750

FA R M T O U R S
Complimentary Farm Tours:
9am-3pm, Every Day.

HUALALAIRESORT
AD