PRESS RELEASE
Announcement for 3331 Arts Chiyoda ExhibitionJanuary, 2016

MUNTADAS：ASIAN PROTOCOLSMarch 20（Sun）- April 17（Sun）2016

Coming to Tokyo: 3331 Arts Chiyoda presents the major exhibition "Muntadas: Asian Protocols".
Asian Protocols is a three-part project between Japan, China and South Korea, focusing not only on theirsimilarities and differences but also their conﬂicts. The ﬁrst installment of the project was presented at
the Total Museum in Seoul in August 2014 while this second part will be held at 3331 Arts Chiyoda inTokyo. Plans for the third part are in development for an exhibition in Beijing in the near future.
Antoni Muntadas is an internationally renowned artist and one of the early pioneers of conceptual
art using various media. His work has been shown throughout Europe and North and South America.
This exhibition is realized through the generous support of the Agency for Cultural Affairs Government ofJapan, Acción Cultural Española (AC/E, Spainʼs Public Agency for Cultural Action) and Embassy of Spain in Tokyo.
MUNTADAS: ASIAN PROTOCOLS in Japan
Date：March 20(Sun.) - April 17 (Sun) , 2016. 12 am - 7pm (Open everyday, Last entrance: 18:30
Venue: 3331 Arts Chiyoda（6-11-14 Sotokanda Chiyoda-ku Tokyo 101-0021, Japan ）*Opening Reception: March.19th（Sat) 16:00-18:00 Preview 18:00-20:00 Opening Reception［By Invitation only ］
Asian protocols Website: am.3331.jp
Admission Fee ( Passport ) General ¥800, Students / Aged 65 and over ¥700

Passport tickets allow unlimited entry to the named holder. ID required/Free admission for Chiyoda Ward citizens, persons with disabilities and their companions.
※ Extra charge for the round table event at 3331 Arts Chiyoda.

Title: Muntadas: Asian Protocols
Artist: Antoni Muntadas
Curator: SEKI Hiroko (Art Producer) Coordinator: Andrea NacachResearchers 2015-2016
Japan: IWAMOTO Shoko, TAKAHARA Taichi
Korea: KIM Eunae, KANG Jeehyun
China: Esteban Andueza
Organized by 3331 Arts Chiyoda
Supported by Agency for Cultural Affairs Government of Japan in the ﬁscal 2015, Acción Cultural Epañola（AC/E）, Embassy of Spain
Sponsored by Yasui Architects & Engineers, Inc.
Equipment: EIZO Corporation
Cooperation: Tokyo Wonder Site/BankART1929
Ministry of Education, Culture, Sports, Science and Technology Fostering Education Project, INTERNATIONAL JOINT PROJECT, Tokyo University of the Arts Global Art Joint Curriculum 2015
〈 Press release contact details 〉
OKADA (3331 Arts Chiyoda)
Tel.+ 81 3 6803 2441 e-mail: pr@3331.jp
SEKI (Hiroko Seki Art Oﬃce)
e-mail: hiroko@jsttjp.com

MUNTADAS：ASIAN PROTOCOLS̶̶ 2/6■ Works in the exhibition
１. Asian Protocols: Cartographies, 2014 / 2016
Image research on Japan, China and Korea with 43 key words such as diplomacy, politics, order, meeting,censorship, agreement, religion, sports, etc. Mapping of 400 selected images based on the artistʼs interpretation and translation of the 43 key words in relation to the three countries.

Asian Protocols: Cartographies
Total Art Museum of Contemporary Art, 2014
Photographer: Lee Sangjae ©Muntadas

２．Dialog：Redeﬁning Asian Protocols, 2015-2016
Collaborative researchers from the three countries on 40 topics (artist questions) such as family, marriage,gender, human rights, business, territory, fashion, manga, hip hop and Individualism vs. Group situations.
This collaboration with the respective researchers helps to redeﬁne what is meant by Asian Protocols.

Dialog：Redeﬁning Asian Protocols
Total Art Museum of Contemporary Art, 2014Photographer: Lee Sangjae ©Muntadas

３．Three Projections, 2004-2013
Begun in 1995, Muntadasʼ “On Translation” series takes into account not only the literal transcription of one
language to another but also the cultural interpretation from one context into another. The work showcases
three video projections about private and public spaces on sites of generic architecture.

Three Projections
Total Art Museum of Contemporary Art, 2014
Photographer: Lee Sangjae ©Muntadas
left 1. On Translation: On View（2004)
right 2. On Translation: Go Round（2013）

3. On Translation : Listening（2005）〈 Press release contact details 〉
OKADA (3331 Arts Chiyoda)
Tel.+ 81 3 6803 2441 e-mail: pr@3331.jp
SEKI (Hiroko Seki Art Oﬃce)
e-mail: hiroko@jsttjp.com

MUNTADAS：ASIAN PROTOCOLS̶̶ 3/6■ Works in the exhibition
4．Public / Private Space, 2014
Research and documentation of Public / Private spaces in Tokyo, Beijing and Seoul contributed by architecture research groups. The installation functions as a workstation.

Public/ Private Space
Total Art Museum of Contemporary Art, 2014
Photographer: Lee Sangjae ©Muntadas

５．On Translation: Pills, 2006-2014
In 2006, Muntadas articulated a series of “adapters” in which he prescribed "effective to adapt " as medicine to each protocol. As included here: 43 bottles with pills labeled in four languages (Japanese, Chinese,Korean and English) are installed on three shelves.

On Translation : Pills
Total Art Museum of Contemporary Art, 2014
Photographer: Lee Sangjae ©Muntadas

６．Asian Protocols: Fragments, 2014
Muntadas collected numerous examples of objects and images from people who live away from their homecountry; Different Japanese, Chinese and Korean communities in diverse parts of the world from Sao Paulo,
Paris, Moscow, Barcelona and New York. The artist has presented here a collage of images such as wordlearning cards in three languages, magazines, comics, a map of traditional ceremonies, national sports andmilitary parades. The installation is displayed in glass table cases.

Asian Protocols : Fragments
Total Art Museum of Contemporary Art, 2014
Photographer: Lee Sangjae ©Muntadas

7．On Translation: Abroad, 2016 (New project)
Photo collage of three kinds of ethnic towns located outside of their home country. For example, Korean
town in Shinokubo, Tokyo / Wangjing, Beijing, China town in Yokohama / Incheon, Seoul and Japanesecommunity area in Beijing and Seoul.
8．Asian Protocols: Textbook, 2016 - (New project in progress )Comparative images of history textbooks currently used in Junior high shool and high schools of the threecountries.
〈 Press release contact details 〉
OKADA (3331 Arts Chiyoda)
Tel.+ 81 3 6803 2441 e-mail: pr@3331.jp
SEKI (Hiroko Seki Art Oﬃce)
e-mail: hiroko@jsttjp.com

MUNTADAS：ASIAN PROTOCOLS̶̶ 4/6■ Artistʼs Notes

Private and public protocols organize and deﬁne society and our lives. They generate a set of regulations thatexercise a sustained inﬂuence over our private as well as over our public behavior. Rituals, conventions, rules̶ protocols cover a variety of procedures and, in one way or another, they attempt to use, deﬁne, control orexercise power.

Muntadas, 2006

Asia is a powerful imaginaire. The result of different civilizations, most of which are founded on thatof ancient China, that are known yet not always understood by Western cultures. This imaginaireembraces all kinds of elements and cultural traditions (music, dance, architecture, food, illustrations,and calligraphy), politics and religions. From the eighteenth century to date, this imaginaire has been
narrated and 'translated' by fascinated travelers who have helped us shape an idea of remote civilizations through Orientalism and exoticism, despite their romantic interpretations and limitations.
I am an outsider aware of these circumstances. I am curious about the similarities and differences
between three of Asia's main countries: China, South Korea and Japan. I am no specialist and I don't
speak any of the three languages, but I am interested in relating images to codes that may or may
not be understood as forming part of the stereotypes, and in reﬂecting the point of view of theoutsider.
Do stereotypes contain certain truths, repetitions and realities?
Asian Protocols is an attempt to deal with images and codes as part of visual experiences, withcontrasting approaches: more versus less, near versus far, etc. By sharing stories about the threecountries and tracing their different paths of development we get a glimpse of moments of agreement and of disagreement. The history of these countries shows these moments of understanding
and conﬂict. How the cultural producers of the Western world (from painters to architects, fromkitchens to gardens) have incorporated this imaginaire is revealed in the cultural products of the lasttwo centuries. I myself am probably a product of these very circumstances, and I would like to learn
and share these constructs through Asian Protocols.
Muntadas, 2013
■ About the Artist
Antoni Muntadas was born in Barcelona in 1942. Since 1971, hehas lived in New York. He is one of the early conceptual andmedia artists. Muntadas has been a visiting professor in many
international institutions: Ecole des Beaux Arts In Paris, France,
the USP in Sao Paulo, Brazil, and at the School of Architecture at
MIT in Cambridge from 1990 to 2014. He now teaches at the IUAVin Venice, Italy.
In his 40 year long career he created and produced many works under the term “Media landscape”(1977), an internet project about cultural censorship called "The File Room" (1994). He also has beenworking for 20 years on the series "On Translation" (1995-) and the on-going project "Asian Protocols."
In his work he addresses social, political and communication issues such as the relationship between
public and private space within social frameworks, and investigates channels of information and theways they may be used to censor or promulgate ideas. His projects have been presented in all media
including photography, video, publications, the Internet, installations and urban interventions.
〈 Press release contact details 〉
OKADA (3331 Arts Chiyoda)
Tel.+ 81 3 6803 2441 e-mail: pr@3331.jp
SEKI (Hiroko Seki Art Oﬃce)
e-mail: hiroko@jsttjp.com

MUNTADAS：ASIAN PROTOCOLS̶̶ 5/6■ About the Artist
His works have been exhibited in international museums: The Museum of Modern Art in N.Y., the Berkeley ArtMuseum, C.A., the Musée Contemporain de Montreal, the Museo Nacional Centro de Arte Reina Sofía inMadrid, the Museo de Arte Moderno in Buenos Aires, and more. He has presented works at Documenta VI andX, Kassel, the Whitney Biennial of American Art, the 51st Venice Biennial, and those in São Paulo, Lyon, Taipei,Gwangju and Havana.
Since 2011 he has been working on the project Asian Protocols, ﬁrst presented to the public in 2014 at theTotal Museum in Seoul (South Korea), and in progress in Japan and China. In 2015 he was invited by the 72ndVenice Film Festival (part of the Biennale) to show in the public space his new work Dérive Veneziane, a video
projection dedicated to the city of Venice.
Exhibitions, Screenings, Lectures, Research and Residency programs in Japan
Video Screening, Image Forum, Tokyo 1991
NTT ICCʼ 95 "on the Web," Tokyo 1991, Spiral Gallery , Tokyo 1995
"Critical Quest-The Role of the Criticism," Spiral Gallery, Tokyo 1995
Solo show, "Between the Frames: the Forum," Yokohama Portside Gallery 1997
The 1st City Video Installation "akihabara TV," command N/cube, Tokyo 1999
“Connecting World”, NTT/ICC, 2008
Lecture: Institute Francais Tokyo 1997/2004, Instituto Cervantes de Tokio 2009, Tokyo Zokei University 2009,Tokyo Wonder Site 2015, BankART 2015, Tokyo University of Arts 2015
Dialog with Artist,Tadashi Kawamata, Tokyo, 2003, with Sociologist, Shunya Yoshimi, Tokyo 2004
Research: MIT, Tokyo Field Trip 2012
Residency program: BankArt 1929, Feb.-March 2015 , Tokyo Wonder Site July 2015
3331 Arts Chiyoda, Feb-March 2016

■ Past Projects

Two Landscapes, 1978-79.

The File RoomChicago Cultural Center, Chicago (United States) 1994

Between The Frames: The Forum,1983 -1993
List Visual Arts Center, Massachusetts Institute of technology,
Cambridge. 1995 photographer : Charles Mayer ©Muntadas

On Translation: La mesa de negociación, 1998
2003, Museum am Ostwall Dortmund, Germany “On Translation:
Das Museum” Photographer: Sascha Dressler ©Muntadas〈 Press release contact details 〉
OKADA (3331 Arts Chiyoda)
Tel.+ 81 3 6803 2441 e-mail: pr@3331.jp
SEKI (Hiroko Seki Art Oﬃce)
e-mail: hiroko@jsttjp.com©Muntadas

MUNTADAS：ASIAN PROTOCOLS̶̶ 6/6■Exhibition-Related Program［Round table 1］

Public / Private Space - Identity, everyday life and the right to the city in the East-Asian Metropolis
Date： March 4(fri.) 19:00-21:30 *Japanese/ English simultaneous interpretation available
Venue: Embassy of Spain
Moderator:
Jorge Almazan ( Architect ,Senior Assistant Professor of Keio University )Speaker Japan： JINNAI Hidenobu ( Architectural Historian, Professor of Hosei University)
Speaker Korea: KIM Sung Hong ( Professor of architecture and urbanism of University of Seoul, Curator ofKorean Pavilion, Architecture Exhibition, 2016 Venice Biennale)
Speaker China: CHEN Yu (Architect and Urban Historian, Assistant Professor of National University of Singapore［Round table 2］

Censorship

Date： March 20(Sun.) 16:00-19:00 *Japanese/ English consecutive interpretation available
Venue: 3331 Arts Chiyoda
Moderator: OZAKI Tetsuya（Chief Editor “Real Tokyo” and “Real Kyoto”, Editor/Author “One hundred Years of Idiocy”）
Speaker: KATAOKA Mami (Chief curator of Mori Art Museum )OKAMOTO Yuka (Editor, Culture producer, Activist, Kaze Kobo organizer “Hyogen no Fujiyu Ten”［Exhibition ofUn-freedom of Expression］committee co-representative）
FURUMAI Yoshiko Freelance writer, Author "18 Voices from China”［Round table 3］
Construction of Fear
Date：March 26(Sat.) 13:00-16:00 *Japanese/ English consecutive interpretation available
Venue: 3331 Arts Chiyoda
Moderator：SASAKI Toshinao（Critic, Journalist, Author “"The layering world”, "To the Era of Gentle Realism”）
Speaker: ASO Seiichiro (Journalist, NPO AsiaCommons Organizer, Author "The Beijing art village”,”How dothe Chinese really think about the Japanese？”）Press Registration
Please email your name, organization and the date of round table you wish to attend to pr@3331.jp■ Related information on the ﬁrst part of the exhibition
Muntadas: Asian Protocols in South Korea
Artist: Antoni Muntadas
Organizer / Venue: Total Museum of Contemporary Art, Seoul
August 25 - October 19, 2014
Co-curators: SHIN - Bosseule Nathalie, Hans D. Chirist & Iris Dressler
Coordinators: Andrea NacachResearchers 2013 - 2014:
Korea : CHO In-souk , KANG Jeehyun , LEE Joo Yun , SHIM Hanbyul ,Space Research Group (OH Sunghoon , PARK Hoontae , SHIM Hanbyul ),China : CHEN Huirong, Christina Sanahuja, WEI Song, CHEN Yehua, Remix Studio,
Japan : HORIUCHI Haruka〈 Press release contact details 〉
OKADA (3331 Arts Chiyoda)
Tel.+ 81 3 6803 2441 e-mail: pr@3331.jp
SEKI (Hiroko Seki Art Oﬃce)
e-mail: hiroko@jsttjp.com

MUNTADAS：ASIAN PROTOCOLS
Press Conference and Round Table 1

RSVP Form

Please respond by Feb. 26th（Fri）by email or fax.

Date: March 4th, Fri.
■ 18:00-18:40

MUNTADAS：ASIAN PROTOCOLS Press Conference［Speakers］Antoni・Muntadas（Artist）
Hiroko Seki（Art Producer）■ 19:00-21:30

Japan・China・Korea Round Table *Japanese/ English simultanious interpretation available
Public / Private Space - Identity, everyday life and the right to the city in the East-Asian Metropolis
Speaker：JINNAI Hidenobu ( Architectural Historian, Professor of Hosei University)
Speaker : KIM Sung Hong ( Professor of architecture and urbanism of University of Seoul)
Speaker : CHAN Yu (Assistant Professor, National University of Singapore)■ 21:30-22:30

Reception

Venue： Embassy of Spain in Tokyo Auditorium
1-3-29 Roppongi Minato-ku, Tokyo TEL: 03-3505-8765〈Access〉Roppongi 1chome station Nanboku line Exit 3, 6 min on footCompany／Organization

Name

Attendance※ Please notify when accompanying additional guests

Mar 4th（ Fri）

Press Conference 18:00 - 18:40□ will attend □ will not attend

Mar 4th（ Fri）

Round Table

19:00 - 21:30□ will attend □ will not attend

Mar 4th（ Fri）

Reception

21:30 - 22:00□ will attend □ will not attend

TEL@E-MAIL

TEL：03 - 6803 - 2441

FAX：03 - 6803 - 2442

［Contact］3331 Arts Chiyoda | アーツ千代田 3331

6-11-14 Sotokanda Chiyoda-ku Tokyo 101-0021, Japan
TEL: 03 - 6803 - 2441（代） FAX: 03 - 6803 - 2442 E - MAIL: pr@3331. jp
URL: http://www. 3331. jp

am.3331.jp ※ Website currently under preparation

E-MAIL：pr@3331.jpMUNTADAS：ASIAN PROTOCOLS
Opening Reception

RSVP Form

Please respond by Mar. 14th（Mon）by email or fax.

Date: March 19th, Sat.
■ 16:00-18:00

Preview（Gallery talk by the Artist 16:30 ー）■ 18:00-20:00

Opening Reception

Venue： 3331 Arts Chiyoda 6-11-14 Sotokanda Chiyoda-ku Tokyo 101-0021, Japan- 1 min. from Tokyo Metro Ginza Line Suehirocho station (Exit 4)- 3 min. from Tokyo Metro Chiyoda Line Yushima station (Exit 6)- 6 min. from Toei Oedo Line Ueno-Okachimachi station (Exit A1)- 7 min. from JR Okachimachi station (Southern Exit)- 8 min. from JR Akihabara station (Electric City Exit)

Company／Organization

NameAttendance※ Please notify when accompanying additional guests

Mar 19th, Sat.

Preview

16:00 - 20:00□ will attend □ will not attend

Opening Reception

18:00 - 20:00□ will attend □ will not attend

TEL@E-MAIL

TEL：03 - 6803 - 2441

FAX：03 - 6803 - 2442

［Contact］3331 Arts Chiyoda | アーツ千代田 3331

6-11-14 Sotokanda Chiyoda-ku Tokyo 101-0021, Japan
TEL: 03 - 6803 - 2441（代） FAX: 03 - 6803 - 2442 E - MAIL: pr@3331. jp
URL: http://www. 3331. jp

am.3331.jp ※ Website currently under preparation

E-MAIL：pr@3331.jp