Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

August 21, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Beacon which can display synchronized information to the digital
signage on a smartphone is now available
You can get a feel of it at a large commercial facility by the Shinjuku Station

Aplix IP Holdings Corporation (“AIP”) announced that Aplix’s “MyBeacon™ Series”, which has been
receiving attention as the new solution for a wide range of services such as O2O, location information,and etc., now has a new addition, “MyBeacon™ Digital Signage (MB001 D)”, which is now available forsale. By connecting to a digital signage device, “MyBeacon™ Digital Signage (MB001 D)” can deliver
beacon data synchronized to the digital signage, to the smartphones of passers-by.
Recently, digital signage devices have been placed in various locations such as on the streets or within
vehicles or station buildings, and have been used as tools for commercial advertisements and promotions.
However, for such digital signage, you either need to see it on site to get the displayed information, orneed to take the initiative to search in order to receive the related information.
With the new “MyBeacon™ Digital Signage” offered by Aplix, by synchronizing the data to be sent by thebeacon to the contents displayed on the digital signage located on the building walls on the streets, orwithin the station buildings or vehicles, relevant/detailed information can be sent to the smartphones ofpassers-by, visitors to the stores and passengers promptly, so it can be used as a technology to support
effective advertising/promotional activities. Furthermore, public information such as the information board
at airports or train stations, or inside hotels and public facilities, can be delivered to the smartphone users,
so such smartphone users do not need to check the information on site with their own eyes.
Also, the “MyBeacon™ Digital Signage” not only allows the playing of contents according to the program
list, but it can also send out updated beacon data according to the timing of program changes, so it cansynchronize to the performances at concerts or shows, and it also allows the synchronized PowerPoint
contents at events or conferences to be delivered to the smartphones promptly.
At the “Shinjuku Creators Festa 2014”, an art event participated by world renowned artists organized by
the Shinjuku Ward starting from August 22, 2014, “MyBeacon™ Digital Signage” will be located in a largecommercial building by the Shinjuku Station, which is one of the screening venue of digital contents. By
allowing the general public to actually get a feel of the new product we are offering now, we hope topromote the diffusion of this product.
With Aplix’s high level of software development capability and innovativeness, we endeavor to meet ourcustomers’ needs in our technology business where we could demonstrate our advantage. By providing
excellent technology timely, and also by offering beacon hardware at low price, which can be easily andreliably used by anyone, as well as infrastructural service such as security, we devote ourselves morethan before to expanding our business foundation as well as increasing revenues.

Aplix IP Holdings Press Release■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling
lives through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location
beacons and notification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and isincreasingly used in many different business sectors, including food and drink services, apparel and fashion, distribution, real estate,leisure and entertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional
information solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only
when it detects a predetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as
water purifiers, humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous
well-received titles. One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in bookform. Offering books and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popularbooks including Don’t Spill the Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL：

050-3786-1702■ Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of theirrespective companies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japaneseoriginal and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for
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