CUA50715 Diploma of Graphic Design
Total number of units = 19 units
9 core units
10 electives

Course duration: 1.5 years

Timetable Mon-Tues 8.30am to 4.15pm
13.5 hours face to face in the classroom
6.5 hours Online – attendance based
This qualification reflects the role of individuals who combine technical, creative andconceptual skills to create designs that meet client requirements and solve a range of visualcommunication challenges. Practice at this level is underpinned by application of design
theory and practice and the ability to analyse and synthesise information from a range ofsources to generate design solutions.
Assessments Methods(Practical, Research Report, Project, Knowledge, Presentations, Group based)
To enter this qualification, individuals must provide evidence of their technical skills andability to:

produce multiple examples of graphic design work that respond effectively todifferent design challenges
produce typography that supports the overall design solution
use graphic design industry software
Produce Creative brief

INDUSTRY STANDARD SOFTWARE: Adobe Photoshop, Adobe Illustrator, Adobe InDesign,
Adobe Acrobat
Other devices: SCANNER, WACOM TABLET for digital drawing and editing.
Students will learn and design: Posters, flyers, magazines, T-Shirt designs, packaging,advertising campaigns, 2D/3D Graphics, manipulate typography, post-process photographs,
use a digital camera to capture photographs, create graphics for print and web, collaborate,
communicate and present concepts and ideas, continually develop their skills and design
knowledge through research and software, understand social media and marketing, work ina team environment and communicate effectively.
Outcome of the course: A qualified, professional Graphic Designer with the ability to work
across the digital media or print field. End of year, Graphic Design exhibition to be held on
campus to showcase Graphic Design student work created during their study period. Potential
employers and industry contacts will be invited to attend this exhibition.

Unit outline as per the course calendar
Assessment must be conducted in a safe and replicable
work environment where evidence gathered demonstrates
consistent performance of typical activities experienced in
the project management field of work and include accessto:BSBDES403 Develop
Extend Design Skills
Practicepromote the implementation of the performance
management system and analyse its strengths andandandweaknesses

provide advice and information to employees on thebenefits of effective performance management, andhow it links with performance development

review the performance management systemmake recommendations for improvement.

Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the graphic design field of work andinclude access to:
CUAACD501 Refine drawing
and other visual
representation tools

CUAGRD502 Produce graphic
designs for 2-D and 3-D
applications

Analyse how the drawing process and visual
representation techniques can support professional
activities in own art and design practice

create visuals and compositions that incorporate
experimentation with materials, techniques and ideas



critically evaluate final works.

Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the graphic design field of work andinclude access to:interpret briefs to produce a body of two-dimensional(2-D) and three-dimensional (3-D) graphic design workthat meets the creative and technical requirementsorganise and schedule creative and technical processes,
production and presentation of design work within
effective timeframescollaborate with others in design and evaluation
processeswrite and present explanatory information to support
graphic design visuals



recognise and document professional development
needs.

Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the graphic design field of work andinclude access to:

CUAGRD503 Produce
typographic design solutions

CUAGRD504 Create andmanipulate graphics

assess historical and contemporary information about
typography for relevance to graphic design practiceinterpret and evaluate design requirements in briefs
and other information sources

manipulate type with a high level of technicalproficiency using graphics software programsdevelop and present typographic concepts



integrate typography and other visual components into
final design or layout

develop multiple pieces of professional standard
typography that convey the visual communication
objectives defined in client briefs

evaluate the effectiveness of typography solutions.

Assessment must be conducted in a safe and replicable
work environment where evidence gathered demonstrates
consistent performance of typical activities experienced in
the graphic design field of work and include access to:analyse graphics requirements in briefs and otherinformation sources

develop and present ideas for graphics



create original graphics for at least two different
graphic design projects



use an extended range of tools and features of relevant
software with a high level of technical proficiency

integrate technical and creative processes to produce
outcomes that meet design objectives

evaluate the technical and aesthetic effectiveness ofgraphics work.

Assessment must be conducted in a safe and replicable
work environment where evidence gathered demonstrates
consistent performance of typical activities experienced in
the graphic design field of work and include access to:analyse layout requirements in briefs and otherinformation sources

CUAGRD505 Design andmanipulate complex layoutsdevelop and present layout concepts



create original designs for the layout of at least twopublications



use an extended range of tools and features ofrelevant software with a high level of technicalproficiency

integrate technical and creative processes to produce
outcomes that meet design objectives

CUAGRD506
Develop graphic design
practice to meet industry
needs

evaluate the effectiveness of layouts.

Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in graphic design field of work and include
access to:use a range of professional graphic design businesspractices in own workadopt intellectual property and safety standards
required for graphic design practiceresearch and evaluate the effect of current andemerging trends on graphic design practice

apply research outcomes to develop creative andcommercial opportunities in own professional practice

identify and address skill development needs.

Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the graphic design field of work andinclude access to:

CUAPPR503 Present a bodyof own creative workresearch new or innovative ways for presenting
portfolios of creative work

design a presentation concept that includes key
proposed objectives and messages

realise a presentation concept within required budget
and timeframes

present creative product in a manner suited to theintended audience and purposeevaluate presentation and document ways to respondto future presentation opportunities.

Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the management and graphic design fieldof work and include access to:

CUAACD512 Work withphotomedia in creative
practice

use research and analysis of traditional andcontemporary photo media practice to inform ownwork

investigate and test performance of photo media tools
to refine ideas



produce a coherent body of photomedia work using
well-developed conceptual and technical skills



apply safe work practices for the technologies beingused
BSBADV509 Create massprint media advertisements

assess the success of finished work to meet creative andtechnical project objectives
Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities

experienced in the project management field of work andinclude access to:outline key features of industry, services, products andorganization

explain principles and purposes of advertising

outline principles of consumer behavior and describe
influences on buyer behavior

identify principles and elements of design used in print
advertisementsoutline range of available advertising approaches fordifferent markets



identify and explain key provisions of relevant
legislations, code of practice and national standards
affecting business operations

identify ethical principles relevant to advertisingindustryidentify requirements for advertising timelines, budget,
central idea and resources as specified in theadvertising brief
Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the management and leadership of project
management field of work and include access to:establish, implement, maintain and evaluate a work
health and safety (WHS) management system for awork area of an organisation in accordance with WHS
legislation including policies, procedures and record
keeping

ensure organisational WHS complianceestablish, implement, maintain and evaluate effective
and compliant participation arrangements for
managing WHS including identifying duty holders,
identifying and approving the required resources anddeveloping and implementing a training program

establish, implement, maintain and evaluate
procedures for effectively identifying hazards, andBSBWHS501 Ensure a safe
workplaceassessing and controlling risks using the hierarchy ofrisk controlprovide information and complete documentation for a
WHS management systemidentify requirements for and request expert WHS
advice.

Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the sustainability of graphic design field ofwork and include access to:make a positive contribution to a collaborative
creative process that generates, expands anddevelops ideas into a well-conceived solution

reflect on and evaluate own role in the collaborativeprocess

identify and act on ways to enhance own ability tocontribute effectively to a collaborative creativeprocess.

BSBCRT402 Collaborate in acreative process

Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the sustainability of graphic design field ofwork and include access to:

BSBMKG421 Optimise digital
media impact

establish realistic digital channel performancemeasures

analyse digital media data and offline informationto

determine engagement characteristics of target
audience

identify variation between target and actualperformance

create a digital media learning environmentmodel and test alternative methods and techniques
to optimise digital impact

respond rapidly to changing expectations, feedback
and technological environment

utilise tools and technologies to monitor digital
activity
work effectively as a team member in a rapidlychanging
environment use data evaluation methods accurately.
Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the sustainability of graphic design field ofwork and include access to:

CUAPHI513 Employ colour
management in a digital
imaging workplace

document research into the principles andtechniques of digital colour managementevaluate digital colour management systems andstrategies, and select a system to apply in a digital
imaging context

manage digital colour across a range of digital
devices to achieve consistent quality in products



BSBWOR501 Manage
personal work priorities andprofessional development

evaluate outcomes and document ways to respondto future changes or opportunities.
Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the sustainability of graphic design field ofwork and include access to:use business technology to create and use systems
and processes to organise and prioritise tasks andcommitmentsmeasure and maintain personal work performance
includingassessingcompetency
againstcompetency standards and seeking feedbackmaintain an appropriate work-life balance tomanage personal health and stress

participate in networks



develop a personal development plan which
includes career objectives and an action plandevelop new skills.

Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the sustainability of graphic design field ofwork and include access to:

BSBCRT501 Originate anddevelop concepts



generate concepts and ideas that
innovative solutions to identified issues

evaluate and test concepts and ideaspresent ideas and information to others and reflect
on responsesdevelop at least two concepts, substantiated andsupported with sufficient information to allow
implementation to occur.

provideAssessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the sustainability of graphic design field ofwork and include access to:
BSBDES501 Implement
design solutions

undertake critical analysis, testing and developmentof a model, prototype or aspect of a design solution
to meet an identified need

CUADIG304 Create visualdesign components

present model to key stakeholders using the mostappropriate best practice methods.
Assessment must be conducted in a safe and replicable
work environment where evidence gathereddemonstrates consistent performance of typical activities
experienced in the sustainability of graphic design field ofwork and include access to:

explore and experiment with design techniques andvisual design and communication principles to
produce ideas and concepts for visual designcomponents

use design techniques to create visual designcomponents that respond effectively to a project
brief



present and discuss ideas, concepts and designs
with relevant personnelsave and archive files using standard industry orenterprise naming conventions.