TRANSLATION FOR REFERENCE ONLY

March 23, 2016
For Immediate Release
Company NameRepresentative
Inquiries

Aplix IP Holdings Corporation
Ryu Koriyama, CEO & Representative Director(Code: 3727, TSE Mothers)
Kengo Nagahashi, Director(Tel: 050-3786-1715)

Aplix IP Holdings Harnesses Its IoT Solution to Develop a Pet Healthcare Platform:
Pet Item Manufacturers to Start Selling Compatible Products in May
Aplix IP Holdings Corporation (headquartered in Shinjuku-ku, Tokyo; Ryu Koriyama, CEO & Representative
Director; hereinafter “Aplix,” TSE: 3727M) announces today that Aplix has developed and begun supplying a pet
healthcare platform that uses Aplix’s Internet of Things (“IoT”) solution, which serves as the basis for healthcare
services for pets. Aplix also announces today that pet item manufacturers have announced a series of products
for pets compatible with this new platform, including a feeder, a drinker, a toilet and a Wi-Fi gateway that enables
owners to confirm the status of their pets remotely. The manufacturers will begin sales of these products in May.
1. Description of the Platform
The pet healthcare platform developed by Aplix visualizes abnormalities or changes in the life rhythms of petsthat can be hard to perceive otherwise, enabling pet owners to better track the condition of their pets more andprovide care more quickly by automatically storing in the cloud data about the state of IoT-compatible pet item
use. For example, the platform studies the lifecycle of each pet and alerts the owner of any major change in thefrequency or length of meals and toilet visits. In addition, the pet healthcare platform offers advice on optimum
healthcare for each pet and provides information on supplements and goods that keep pets healthy.
Pet item manufacturers have recently announced the following five products that will be compatible with thisplatform: SmartLink™ Waterer - Intelligent Water Fountain, an OurPet’s drinker for supplying clean water to pets
through a filter; SmartScoop® - Intelligent Litter Box, a cat litter that cleans itself automatically; SmartLink™
Feeder - Intelligent Pet Bowl, a feeder with a cover that opens automatically when pre-registered pets approach;
SmartLink™ Gateway - Wi-Fi Pet Care Connector, a gateway that enables owners to check their pets remotely;and SmartLink™ Tag, a product for identifying pets. A number of companies in Japan and other countries areplanning to announce a broad array of compatible products in the future.
Aplix expects this platform to increase high-margin affiliate sales. To achieve this result, Aplix plans to guide petowners using products compatible with this IoT-based pet healthcare platform to veterinary hospitals and online
health advisory services based on the conditions of their pets. It will also introduce pet insurance programs
offering privileges such as discounts according to healthcare levels, and link the platform to online sales ofproducts such as new pet foods, supplements for pets, playthings for pets and goods for pet owners.
Aplix will continue to offer comprehensive pet healthcare services that harness its IoT solution in cooperation with
its partners, including veterinary hospitals and insurance companies. At the same time, Aplix aims to develop newservices that offer convenience and comfort to pets and their owners, and will promote these services by linking
them with online sales of pet items, the market for which is expanding rapidly.
Note: This press release is provided to share information about Aplix business activities, and it is not intended to solicit investment in Aplix shares. While the materials may describe information such as forecasts related
to future business performance, this information has been created based on the judgment of Aplix at the time the materials were created. As a result, Aplix offers no guarantee that the conditions described will come topass, and any of the information described is subject to change without notice in the future.

■ The Intelligent Pet Care™ family of products marketed by OurPet’s, which have adopted the Aplix pet
healthcare platform

SmartLink™ Waterer

SmartScoop®

SmartLink™ Feeder

SmartLink™

SmartLink™

Intelligent Water Fountain

Intelligent Litter Box

Intelligent Pet BowlTagGateway

2. Future Outlook
The Aplix IP Holdings Group’s consolidated earnings forecast already reflects this matter, and no revision ismade to the full-year forecast figures (Fiscal Year Ending December 2016). If it is confirmed that this agreement
will have a significant impact on the financial results, Aplix will make a prompt announcement.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japaneseoriginal and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for
direct, indirect or any other form of damage arising from the translation.

Note: This press release is provided to share information about Aplix business activities, and it is not intended to solicit investment in Aplix shares. While the materials may describe information such as forecasts related
to future business performance, this information has been created based on the judgment of Aplix at the time the materials were created. As a result, Aplix offers no guarantee that the conditions described will come topass, and any of the information described is subject to change without notice in the future.