Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

February 18, 2015
For Immediate Release

Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Home Appliances Equipped with Aplix’s Cutting-Edge Technologies Shownfor the First Time at CES Unveiled Tokyo: Revealing Next-generation Concept Models
Equipped with IoT Technologies
Aplix IP Holdings Corporation (headquartered in Shinjuku-ku, Tokyo; Ryu Koriyama, CEO &Representative Director; hereinafter “Aplix”) announced that at CES Unveiled Tokyo*1, the first time a CES
show run by the US-based Consumer Electronics Association (CEA) has been held in Tokyo, it will unveil
home appliances equipped with its Beacon IoT technologies and light fittings equipped with its
HomeKit-compatible BLE module. The unveilings are in response to the surge of business inquiries Aplix
has fielded regarding its Beacon device-embedded IoT technology for home appliances and otherproducts announced in November last year, and the world’s first Bluetooth® Low Energy (BLE) module
compatible with the HomeKit smart home standard for controlling home appliances, which it announced at
the end of last year.
At the Aplix show booth at CES Unveiled Tokyo, Aplix will showcase its independently developed
device-embedded IoT technology and cutting-edge technologies compatible with HomeKit. In addition,visitors will be able to actually experience dynamic demonstrations of home appliances such as lightfittings, electric fans, ceramic heaters and aroma diffusers fitted with these technologies as concept
models aimed at the new IoT age proposed by DOSHISHA*2.
Using the cutting-edge technologies newly developed by Aplix makes a number of things possible. For
example, in the case of light fittings, Siri-based voice recognition could be used to switch a light fitting on
or off, multiple light fitting devices could be operated at once, and devices could be set to operate at
specific times. Use with an electric fan paves the way for user-friendly “sensitivity functions.” For instance,
a fan could stop operating when a user moves away and resume as they get closer again, or switch off toavoid blowing sounds when a phone rings and the user starts a voice conversation and start operating
again when the conversation ends. Even an aroma diffuser can start offering these sensitivity functions to
notify people of information useful to their daily lives in a timely fashion, such as, providing notifications
when the unit runs out of water, or changing the color of LED lights to alert the user to a new LINE or
Twitter message.
Aplix derives its competitiveness in “technologies that achieve IoT” by combining M2M-related software
technologies produced by ongoing R&D efforts since 2007 together with M2M-related hardware
technologies from R&D efforts begun in 2005 by the US-based Zeemote, a company founded by MIT
graduates and later acquired by Aplix in 2009. Adopting notifications (beacons) from devices as a starting
point, Aplix strives to create new business models aimed at the IoT age which generate revenue throughservices that provide information to enrich and aid people’s lives.

Aplix IP Holdings Press Release
Embracing its mission of linking its cutting-edge technologies with all manner of products frommanufacturers to enrich and aid the lives of more and more people, Aplix will continue to offer the latest
technologies in a form that is accessible to everyone on the way to expanding next-generation businessmarkets that link technology and services.
■ Concept models aimed at the new IoT age equipped with Aplix technologies proposed by DOSHISHA■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling
lives through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location
beacons and notification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and isincreasingly used in many different business sectors, including food and drink services, apparel and fashion, distribution, real estate,leisure and entertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional
information solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only
when it detects a predetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as
water purifiers, humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous
well-received titles. One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in bookform. Offering books and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular
books including Don’t Spill the Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp■TEL： 050-3786-1702

Inquiries:

Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of theirrespective companies.

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