Appropriate Manufacturing Process and Consumer Services

CSR Activities in the Tobacco Business

Youth Smoking Prevention Initiatives

Voluntary Rules for Advertising and Sales Promotion
JT has been in compliance with voluntary regulations for

While adults have the freedom to choose smoking as a per-advertising and sales promotion of tobacco products in thesonal pleasure, being fully informed about the risks

domestic market since the days of the Japan Tobacco &involved, minors must not smoke for any reason. They are

Salt Public Corporation to prevent youth smoking, whilein the process of development, both physically and men-phasing out advertising through the public media fromtally, with their personalities, lifestyles, and discretion yet

1969.

to be established. Naturally, they are legally prohibited

Likewise, the tobacco industry has been in compliancefrom smoking.

with voluntary rules set by TIOJ since its establishment in
1987; TV and radio advertising was discontinued in April
1998, followed by advertising on public transportation in

be addressed by society as a whole, including households.

October 2004 and on outdoor billboard advertising in April

JT will thus continue to take a variety of proactive mea-

2005.

sures to prevent youth smoking, while further enhancing

You may find details of the voluntary rules in the domesticcooperation with concerned parties

market on the website of TIOJ.
TIOJ (Japanese)

Community Youth Smoking Prevention Programs

URL

Supply Chain Management

Youth smoking is a problem that cannot be solved by the
tobacco industry alone. It is a social problem that needs toAppropriate Manufacturing Process
and Consumer Services

CSR Activities
in the Tobacco
Business

www.tioj.or.jp

In cooperation with local tobacconist associations, municipalities, and police authorities, JT organizes the YouthAge Verification Cigarette Vending Machines

Smoking Prevention Council and participates in a variety of

The key factor for youth smoking prevention is to prevent

educational campaigns to prevent youth smoking.

minors from buying cigarettes through vending machines.

The Tobacco Institute of Japan (TIOJ), meanwhile, sets

The tobacco industry, therefore, has been rolling out pro-

JT places a premium on providing consumers with valu-

JT is committed to fulfilling its social responsibility“Youth Smoking Prevention Awareness Month” every year,

grams such as placement of campaign stickers and volun-

able products and services, while fulfilling the social

through a variety of approaches to continue meeting

while rolling out youth smoking prevention campaigns andtary restrictions on late-night sales through vending ma-

responsibility of a tobacco company. To this end, JT has

expectations of consumers and society on a higher level.

producing posters and stickers for youth smoking preven-chines, with age verification cigarette-vending machines

been striving to prevent youth smoking and create an envi-

tion, in which JT participates as a member.

introduced in 2008.

ronment where smokers and nonsmokers can coexist in

Likewise, the Japan Tobacconist Federation (JTF) distrib-

TIOJ, JTF, and the Japan Vending Machine Manufacturers

harmony.

utes flyers and holds street events during the Youth Smok-

Association (JVMA) play a central role in introducing age

For example, efforts are underway with municipalities, theing Prevention Awareness Month.

verification cigarette-vending machines. The “taspo” IC

Strengthening of
the Business Foundation

To Meet Expectations of Consumers and Society on a Higher Levelcard, issued exclusively for adults, is required to buy ciga-

police, and those who are engaged in tobacco business torettes from these vending machines. Cigarette-vending ma-

through educational campaigns and newspaper ads. In

In addition to industry-wide activities, JT places ads inchines all over the country have been almost replaced withaddition, cigarette-vending machines have been almost

national and local newspapers to raise public awareness of

their age verification counterparts and the number of “taspo” IC cards issued exceeded 10 million in 2011.

replaced with those equipped with an age verification sys-

youth smoking prevention. In 2011, for example, such ads

tem to prevent minors from buying cigarettes.

were placed in 5 national newspapers and 43 local newspa-

JT is also rolling out a campaign to improve smoking man-pers.

The tobacco industry will continue to distribute “taspo”
cards, while JT is committed to playing a key role in preventing youth smoking as a leading tobacco company.

ners, while setting up smoking areas, to achieve harmoni-

Approaches to Protecting
the Global Environment

prevent youth smoking, a priority for the tobacco industry,

Educational Campaigns Through Newspaper Ads

ous coexistence between smokers and nonsmokers. For
example, educational campaigns through JT’s website andTV commercials are in place to have smokers realize andthink about the importance of smoking manners and act

separation consulting services to facility owners.

Akira Saeki
President, Tobacco Business

Youth Smoking Prevention Awareness Ads in Newspapers

15

CSR Report 2012

Age verification cigarette vending machine“taspo” IC card

CSR Report 2012

Towards Harmonious Relationships
with Local Communities

accordingly. JT is collaborating with municipalities to set
up smoking areas in public places and providing smoke

16

Appropriate Manufacturing Process
and Consumer Services

Improvement of the Smoking Environment

Pick Up and You Will Love Your City Initiative

When separating smoking and nonsmoking areas, JT

JT has been rolling out a citizen participation cleanup cam-

Under the slogan “Creating an Environment Friendly toplaces a premium on creating an environment that gives

paign called the “Pick Up and You Will Love Your City”

Both Smokers and Nonsmokers,” JT is working on smok-

consideration to both smokers and nonsmokers.

initiative in 47 prefectures nationwide to help people

To Provide Consumers with Products That Meet Their
Needs

JT and municipalities nationwide, therefore, have beendevelop the mindset of “not littering on the street” throughJT is striving to improve and maintain product quality inronment, and promoting citizen participation cleanup

jointly setting up smoking areas, while rolling out cam-the experience of “picking up trash.” This campaign—aevery aspect of operations, from R&D to procurement,

activities in an effort to achieve a society where smokers

paigns to reduce cigarette-butt littering and improve smok-

joint initiative with municipalities, companies, schools, vol-manufacturing, and sales, to provide consumers with prod-

and nonsmokers can coexist in harmony, which is posted

ing manners. As of the end of March 2012, more than 1,000

unteer bodies, and planning committees and participants in

ucts that meet their needs.

on JT’s website and advertised on TV.

smoking areas had been set up in collaboration with about

local events—has been carried out on more than 1,300

For example, a massive amount of data on preference on

230 municipalities, resulting in significant decreases inoccasions, with about 1,300,000 participants and 2,674 par-taste and flavor is gathered and analyzed to develop prod-

cigarette-butt littering in some areas.

ties teaming up for it (as of March 2012).

ucts that satisfy the palate of consumers. As for raw material

JT’s Approaches (Japanese)

JT will further promote

procurement and manufacturing, a traceability system isthe campaign, hoping tobeing developed to keep track of the flow of products,

ers and managers toincrease the number ofthereby further improving and strengthening the quality-

improve the smoking

those who do not litterassurance system. At the same time, sales representatives

environment,

whileon the street, while call-monitor the freshness of products on the shelves and inproviding consulting

ing for broader participa-

vending machines to deliver quality products to consumers.

services for smoketion and cooperation.

separation at termi-

Pick Up and You Will Love Your City initiative

nal stations, airports,

www.jti.co.jp/sstyle/manners

office buildings, andThe sales forces and the Customer Service Center, mean-

Pick Up and You Will Love Your City initiative (Japanese)
Smoking Area at the Haneda Airport

URL

www.jti.co.jp/sstyle/manners/clean

Improving Smoking Manners

cial facilities, where a large number of people gather.

As the creation of a society where smokers and nonsmok-

JT’s smoke separation consulting services are designed toers can coexist in harmony also requires improvement ofprovide facility owners and managers with solutions for

smoking manners, JT is calling for smokers to give consid-

smoke separation that gives consideration to nonsmokers

eration to people around them, including nonsmokers.

and at the same time satisfies smokers. The JT headquar-“The Kumamoto Fall Castle Festival” (October 2011)

can be adjusted to recreate various

retailers, and smoking areas to have smokers realize andsmoking environments and demon-

think about the importance of smoking manners and act

strate smoke separation methods. In

Shinji Harano, Chairman, Ginnan Festival Steering Committee

roomthemes regarding smoking manners are illustrated andsuch as exhaust airflow and layout

accordingly.

addition,thewebsiteconditions“Tobacco

World” and the brochure “Smoke
Separation

Consulting

Services”

show basic information and key
points in smoke separation as well as
details of smoke separation consult-

Brochure“Smoke Separation
Consulting Services”

While shops in a local shopping district
and other groups set up booths at the festival site to offer local delicacies, litteringof used food and beverage containers has
been a problem. But the amount of such
litter decreased thanks to the initiative,
and we are very grateful for that.

ing services.
JT, moreover, is encouraging restaurants to put up stickers
their entrances to guide customers. Restaurant managers,
meanwhile, can design their own signs by choosing figuresand colors posted on JT’s website.
Smoking Manner Ads

JT’s Approaches (Advertising/Japanese)
URL

CSR Report 2012www.jti.co.jp/sstyle/manners/adJT’s Approaches (Smoke Separation/Japanese)
URL

www.jti.co.jp/sstyle/manners/bunen

duct quality.

Customer Service Center

Communication of Appropriate Information to Consumers
While opinions abound on tobacco products, the management of tobacco business is expected to be faithful andtransparent. In order to meet such expectations, JT disseminates a variety of information on tobacco and smoking.
Regulatory authorities around the world, for example,
speak the same language regarding the harmful effects ofsmoking, which causes or increases the risks of many diseases. JT, therefore, helps these authorities advise smokers, while informing smokers of the health risks of smoking
and the specifications of JT’s products. On the domestic
front, meanwhile, the Ordinance of the Ministry of Finance,
based on the Tobacco Industries Act, mandates that health

Masataka Hayashi
Assistant Section Head, Citizen Cooperative Promotion Section, Kumamoto City

The “Pick Up and You Will Love Your City”
initiative, I think, is contributing to reducing litter on the street and improving citizens’ manners. Hopefully, the initiative
will further raise their awareness of voluntary manners.

caution and the amount of tar and nicotine must be indicated on cigarette packages, with which JT fully complies.
JT’s views on tobacco products, smoking, and its healthrisks as well as information about additives used in JT’s
products are posted on JT’s website.
JT’s Philosophy on Tobacco Business andAdults’ Responsibilities and Choices (Japanese)
URL

www.jti.co.jp/corporate/enterprise/tabacco/responsibilities

CSR Report 2012

Towards Harmonious Relationships
with Local Communities

and posters, which indicate the smoking environment, at

improve and maintain pro-Approaches to Protecting
the Global Environment

spread through newspapers, public transportation, tobacco

ters houses a smoke separation test

Can Change Your Manners,” many common scenes andphysicalproducts, which are fed todepartments concerned toParticipants’ Opinions“The Kumamoto Fall Castle Festival” is a 15-day festival
held every fall at the Castle of Kumamoto. The “Pick Up
and You Will Love Your City” initiative was jointly implemented for two days by the Citizen Cooperative Promotion
Section of the Kumamoto City, the Kumamoto Kamimashiki Regional Federation, and local communities, with
about 2,000 people taking part in it.

wherevaluable opinions on JT’s
the management and alllarge-scale commer-

For example, with the catch line “Pay Attention and You

while, gather consumers’
Strengthening of
the Business Foundation

URL

At the same time, JT is working with a variety of parties
such as facility own-

Supply Chain Management

ing manner improvement, creating a better smoking envi-

JT’s Approaches Advertised in Newspapers

17

To Meet Expectations of Consumers

Appropriate Manufacturing Process
and Consumer Services

Creation of an Environment Where Smokers
and Nonsmokers Can Coexist in Harmony

18

Appropriate Manufacturing Process
and Consumer Services

CSR Activities in the Pharmaceutical Business

Strict Compliance with Laws and Regulations

Ethical Considerations for Experiments and Studies

Compliance with Pharmaceutical Regulations andStandards

Ethical Considerations for Animal Experiments

A number of laws and regulations apply to new drug devel-

ment in determining the safety and efficacy of drugs. When con-opment, some of which include verification of the safety of

ducting animal experiments, the pharmaceutical business exam-

Animal experiments are essential part of pharmaceutical develop-

drug candidate compounds at the preclinical stage and assur-

ines their scientific rationality, respects the lives of animals, andance of safety of trialists during clinical development. The JT

always takes the concept of animal welfare into consideration.
The Central Pharmaceutical Research Institute set in-house

relevant laws and regulations, while controlling the safety of

regulations for animal experiments in accordance with the Law

its drugs through strict in-house audits to check if the pre-of Humane Treatment and Management of Animals (Law 105,

scribed operating procedures are appropriately followed.

instituted in 1973) and its relevant guidelines (Notification

In addition, data on the efficacy and side effects of drugs on

0601005, issued by the Ministry of Health, Labour and Welfare in

the market are being gathered to provide patients with drugs

2006) to properly manage animal experiments and breed experi-

in an effective and safe manner.

mental animals. Specifically, the animal experiment committee

Proper Management of Chemical Substances

ducted in accordance with the 3R concepts*. The pharmaceuticalis in place to examine and ensure that experiments are conbusiness, meanwhile, was certified by a third party for its proper
management of animal experiments, etc.

cal substances, with more rigorous in-house regulations and*3R Concepts Replacement: Where possible, opt for test methods using no experimental animals
Reduction: Minimize the number of animals used for experiments
Refinement: Do not let experimental animals suffer unnecessary
painsystems in place to educate employees on safety management.
The Central Pharmaceutical Research Institute, which spearWe are committed to achieving our most important mis-

JT and Torii Pharmaceutical Co., Ltd., a JT Group com-heads the JT Group’s new drug development, is striving tosion, which is to “develop innovative, unique, and globallypany, will continue to make concerted efforts to develop

improve and put into practice its chemical substance manage-

competitive drugs.”

drugs to be respected and appreciated by patients andment system. Torii Pharmaceuticals Co., Ltd., a JT Group com-As we are engaged in a business that has a direct impact

medical staff around the world.

pany manufacturing and distributing pharmaceuticals, system-

The Ethics Review Committee on Human Genome/Gene Analy-

on human life, we must always have a strong sense of

atically manages chemical substances in accordance with pre-sis is in place to examine the ethical and scientific validity of

responsibility, ethics, and mission. Our priority in CSR isscribed rules and procedures, setting up management catego-studies in accordance with the Ethical Guidelines for Humanthus to “achieve the highest level of ethical standards as aries based on the characteristics of each chemical substance.

Genome/Gene Analysis (Notification 1, issued by the Ministry of

Ethical Considerations for Human Genome/GeneAnalysis

Education, Culture, Sports, Science and Technology, the Ministry

pharmaceutical manufacturer.” Specifically, we are operat-of Health, Labour and Welfare and the Ministry of Economy,

regulations and standards, and properly managing chemi-

The Japan Pharmaceutical Manufacturers Association (JPMA)

Trade and Industry in 2001).

cal substances. At the same time, Torii Pharmaceutical Co.,

sets forth the “JPMA Promotion Code for Prescription Drugs,”

Ltd., a JT Group company manufacturing and distributing

a code of conduct for pharmaceutical companies in promoting

pharmaceuticals, sees to it that the promotion code is

medical supplies and prescription drugs. Torii Pharmaceuti-

Awareness-Raising Programswith a Focus on Medical Services

followed and awareness-raising programs are put into

cals Co., Ltd., a JT Group company manufacturing and distrib-

Torii Pharmaceutical Co., Ltd. has been providing tips about how

practice with a focus on medical services.

uting pharmaceuticals, holds study sessions and seminars toto deal with diseases and stay healthy through its website andDrugs are indispensable for the relief of patients suffering

strictly comply with its own code of conduct in accordancebrochures, helping patients improve their quality of life. The

from diseases, while failure to supply them could have awith the promotion code, while educational programs are in

website, moreover, features a section that explains the mecha-

serious impact on their lives. We, therefore, give priority toplace to develop qualified MRs (medical representatives).

nisms of diseases and their symptoms. In addition, a humorous

Approaches Based on Patients’ Opinions

co-held with the Japan Association

poem contest for artificial dialysis, which causes itching, wasensuring the supply of drugs. The Great East Japan Earth-

Muneaki Fujimoto
President, Pharmaceutical Business

Torii Pharmaceutical Co., Ltd. is committed to fulfilling theof Kidney Disease Patients (JAKDP)

responsibilities of a pharmaceutical company, striving toto raise public awareness of dialysis

improve patients’ quality of life from their perspectives. For

complications.

example, easy-to-swallow formulations were developed atpatients’ requests, with efforts underway to develop formulations from the standpoint of patients.

19

CSR Report 2012

Poem contest for raising awareness

Torii Pharmaceutical Co., Ltd.
URL

www.torii.co.jp/en

CSR Report 2012

Towards Harmonious Relationships
with Local Communities

quake, meanwhile, did not have a direct impact on our busiply system.

Approaches to Protecting
the Global Environment

ing with integrity, strictly complying with pharmaceutical

Compliance with the Promotion Codeness, but it brought home the importance of a robust sup-Strengthening of
the Business Foundation

Aiming to Achieve the Highest Level of Ethical Standards as a Pharmaceutical Manufacturer

The JT Group continues to comply with a variety of laws andregulations concerning the management of designated chemi-

Supply Chain Management

Group, therefore, has a system in place to comply with

Appropriate Manufacturing Process
and Consumer Services

CSR Activities
in the PharmaceuticalBusiness

20

Appropriate Manufacturing Process
and Consumer Services

CSR Activities in the Food Business

JT Group Food Safety Policy

Better Serving Consumers
Communicating Food Safety Information

consumers with safe and reliable products, the “JT GroupThe JT Group posts its food safety control programs on its

Food Safety Policy” is in place and is shared across thewebsites to give customers a sense of assurance.

group, serving as the basis of all operations.

The Soft Drink Business Division’s website, for example,

The policy stipulates that each employee must make thefeatures information such as raw materials for products

utmost efforts to ensure food safety, with consumers’ opin-

and their nutrient components, and quality-assurance

ions taken into consideration in improving the safety andapproaches, from product development to delivery of prod-

quality of products.

ucts to consumers.
Likewise, the website of TableMark Co., Ltd. shows how to

Approaches to Reducing Risks
All frozen-food factories of the JT Group and its outsourc-

products are manufactured and where their ingredients are
sourced from) and food supply chain safety management.

ing companies obtained ISO 22000 certification for foodIn addition, the “OISHISA-KENSAKU” on the website issafety. The JT Group is also working on food defense to

designed to track production records (rice production

deal with intentional attack on the foods it produces. Spe-areas, suppliers, factories, production dates, etc.) from thecific measures include putting in place a security system,

best-before date printed on thesuch as tight control of facilities, water sources, and toxic

packages and trays of the “Takitatechemical substances; setting of restricted areas for both

Gohan” series. Production pro-

employees and visitors; and restrictions on bringing in per-cesses are also shown on the web-sonal belongings. These are all included in a food defense

site, where a virtual factory tour isoffered, in addition to a real tour of
the Uonuma Mizunosato Factory.

The JT Group is committed to providing safe and reliableturers of foods, and is the very basis of our lives. The JT

plan for implementation by all factories and distribution

products to consumers, hoping to “provide products forGroup, therefore, will continue to maintain the highest

centers.

your loved ones.” The JT Group, therefore, has been striv-

standard for safety control to provide consumers with safe

ing to set and meet the highest standard for safety control,

and reliable products.

Gallery for Uonuma Mizunosato
Factory Tour

Reflecting Consumers’ Opinions in Products

Strengthening of
the Business Foundation

To Provide Safe and Reliable Products to Consumers

read the labeling on packages (information about where its

Supply Chain Management

As the JT Group’s food business is tasked with providing

Appropriate Manufacturing Process
and Consumer Services

CSR Activities
in the FoodBusiness

Consumers’ valuable opinions are communicated to all

focusing on reducing risks, better serving consumers andstrengthening the corporate organization and system.

departments concerned and shared within the JT Group to

In an effort to reduce risks, for example, a variety of pro-develop products and improve their quality.

grams are in place for raw material procurement andFood Defense Meeting at a Factory* Food defense is designed to protect foods from planned or intentional
attack (contamination, etc.).

information and factory tours are offered to better serve
consumers, thereby having them select the JT Group’s
products with a sense of security. Measures to strengthen

Strengthening the Corporate
Organization and System

the corporate organization and system, meanwhile, include
appointment of food safety control representatives, whichconstitute an independent organization tasked with inte-With “food safety control representatives” in place both at

grated food safety control, and introduction of food safety

TableMark Co., Ltd. and at the JT’s Soft Drink Business Divi-

Examples of Improvements
Consumers’ Opinion

Improvement Made

Mineral Water“Echigo-no-meisui”

A cut-here line is printed along the perforated line (as from production in May 2012)

The label on the PET
bottle is hard to peel
off because the perforated line is invisible.

sion, group-wide efforts are underway to strengthen the

All Beverages

group-wide safety control system—all designed to create a

corporate organization and system.

The way the bestbefore date is indicated is somewhat
confusing.

system to promote safety control across the JT Group.
Safety improvement is a never-ending effort for manufac-

Ryoko Nagata
Head of Beverage Business

Miyoharu Hino
President & CEO
TableMark Co., Ltd.

At the same time, “food safety advisors” consisting of
external experts evaluate and advise on the JT Group’s

The best-before date, for example, is indicated as 2011.10.02 (October 2, 2011)
instead of 111002.

Towards Harmonious Relationships
with Local Communities

advisers (external experts) who evaluate and advise on thefood safety control system, which is reflected in our operations.
TableMark Co., Ltd (Japanese)
URL

21

CSR Report 2012www.tablemark.co.jp

JT Beverage website (Japanese)
URL

Approaches to Protecting
the Global Environment

manufacturing at home and abroad, with emphasis on
supply-chain safety management. In addition, food safety

www.jti.co.jp/softdrink

CSR Report 201222