Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

June 4, 2015
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix IP Holdings Sets Up Sales Office in Europeto Meet Increase in Customers Generated by Its New Business Model
Aims to Strengthen Sales and Customer Support in Europe

Aplix IP Holdings Corporation (headquartered in Shinjuku-ku, Tokyo; Ryu Koriyama, CEO &Representative Director; hereinafter “Aplix”) announced today that it will set up a new sales office inIreland and aim to further expand its global operations. These moves are in response to the steadyincrease in the business of revenue sharing the company promotes as its new business model, and thefact that it now needs to serve customers, particularly those in Europe, on a permanent level.
Aplix undertakes the development of a variety of products with numerous manufacturers inside andoutside Japan, moving operations forward based on its new business model. Business is increasing,
especially in Europe, and the company can no longer offer a sufficient level of service by simply
dispatching its head office members from Japan. Thus, Aplix has decided to set up an office in Ireland asthe center for sales in Europe, and enhance customer support with the local sales team.
There are a number of reasons for selecting Ireland as the base of this new company in Europe. Ireland
has a low corporate tax and offers the convenience of English as a second official language. It is also partof the Euro zone, which helps to facilitate transportation and sales operations within Europe, and offers thegenerous support of IDA Ireland.
Aplix aims to expand its business throughout Japan and across the globe to regions such as Europe andNorth America, all the while upholding its mission to make people’s lives more convenient by installing
Notification Beacon in home appliances and household goods.
■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling lives
through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location beacons andnotification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and is increasingly usedin many different business sectors, including food and drink services, apparel and fashion, distribution, real estate, leisure andentertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional information
solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only when it detects apredetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as water purifiers,
humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous well-received titles.
One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in book form. Offering books
and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular books including Don’t Spillthe Milk!

Aplix IP Holdings Press Release
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL： 050-3786-1702■ Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of their respective
companies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese original
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