Towards Harmonious Relationships with Local Communities

Disaster Relief Activities in Areas Hit by the Great East Japan Earthquake

Since immediately after the Great East Japan Earthquake of 2011, the JT Group has conducted a variety of disaster relief activities, including monetary and relief goods donations by the whole JT employees. In this section, we describe the JT Group’s

Social Contribution Activities
across the World

major disaster relief activities.
URL

JT Group’s activities relating to the Great East Japan Earthquake (Japanese)

JT Group’s Relief Activities

Photo: K.Miura

Contributing to Local Community Development

Activities by “JT Volunteers to Support East Japan”
JT has dispatched “JT Volunteers to Support East Japan,”Since the Great East Japan Earthquake occurred on Marcha volunteer team comprised of JT Group employees, to the11, 2011, the JT Group has worked as one in conducting

disaster areas since June 2011. In cooperation with relevant

relief activities.

organizations, such as disaster volunteer centers, JT Volun-

Immediately after the earthquake, we donated relief goods

teers to Support East Japan has been conducting activities

such as our products of beverages and processed foods as

to assist restoration and reconstruction work, such aswell as winter clothes and prepared on-site meals in accor-

removing debris from damaged community centers anddance with the needs of the disaster areas. In addition, JTsalmon farms, transporting relief goods, cleaning photo-and Torii Pharmaceutical, a JT subsidiary, donated a total ofgraphs and letters recovered from among debris and help-¥350 million.

ing to organize regional recov-

About 7,100 JT Group employees made donations, and theery events. This volunteer teamwas dispatched 14 times to thedonated the same amount of money as the total sum ofdisaster areas, with the participation of a total of 300 volun-

Outside Japan, Japan Tobacco International (JTI), which

through the matching-gift program, the total came toteers.

relationships with the local communities in which we oper-

acts as the core of the JT Group’s international tobacco

approximately ¥121 million. “JT Volunteers to Support Eastate and support local community development. Our busi-

business, is conducting social contribution activities,

Japan,” a volunteer team comprised of JT Group employ-

The JTI Japan Disaster Relief Fundness operations focused on the domestic market until ourmainly focused on supporting culture and arts and assist-ees, has been started since June 2011 and the team was dis-

Immediately after the Great East Japan Earthquake of Marchestablishment as a corporation in 1985. However, our busi-

ing the lives of less-advantaged people in the local commu-

patched to the disaster areas a total of 14 times.

2011, JTI established the Japan Disaster Relief Fund, andness operations have become increasingly global sincenities.

JT Marvelous, the women's volleyball team, and JT Thun-raised a total of nearly USD 6 million to assist victims of the1999 and have so far expanded to cover 120 countries

Since the Great East Japan Earthquake occurred in Marchders, the men’s volleyball team, organized fundraising andcatastrophe. The funds have been administered by the JTI

around the world. To contribute to the development of the2011, the JT Group as a whole both domestic and overseas

charity events. The Tobacco & Salt Museum operated by JT,Foundation, whose mission is to help victims of disasters

local communities where we operate, the JT Group is tack-has worked together to provide disaster relief.

donated part of its revenue from the sale of goods for theacross the world, cooperating with organizations that special-ling the key challenges faced by each community.

JT Group will continue to engage in a variety of social con-reconstruction of damaged local museums and other facilities.

ize in disaster relief or disaster-risk reduction. In collaboration

In Japan, we are engaging in a variety of social contribu-

tribution activities in and outside Japan, with a view to fos-

Outside Japan, JTI, which acts as the core of the JT Group’s

with renowned organizations including Peace Winds Japan,

tion activities, including street cleanup campaigns, the JT

tering harmonious relationships with the local communi-international tobacco business, established the JapanAAR Japan and NICCO, the Fund has supported a variety ofForest initiative for forest conservation, a financial support

ties to contribute to their development.

Restoration of a salmon farm

Disaster Relief Fund. Donations totaling approximately USD

humanitarian projects – ranging from the delivery of food andprogram for non-profit organizations (NPOs) and support

5.9 million (approximately ¥480 million) made by JTI em-

essential non-food items, the provision of cash grants, supply-for culture and arts.

ployees and suppliers in about 120 countries around theing vehicles for people with disabilities – to financing

world have been distributed through the JTI Foundation tocommunity-based economic recovery projects in Japan’s mostthe disaster areas for post-earthquake reconstruction.

affected prefectures. The JTI Foundation will continue sup-Approaches to Protecting
the Global Environment

donations by the employees. Including the money donated
JT Group believes that it is important to foster harmonious

Strengthening ofthe Business Foundation

JT Group implemented a matching-gift program, in which it

Supply Chain Management

As a good corporate citizen maintaining
harmonious relationships with society, theJT Group will fulfill its corporate responsibility through making meaningful contributions
to the communities in which it operates.

www.jti.co.jp/announce/support

Appropriate Manufacturing Processand Consumer Services

Disaster Relief Activities in Areas Hit
by the Great East Japan Earthquake

porting medium- and long-term
recovery projects, including theImmediately after the earthquake, TableMark Co., Ltd. sta-reconstruction and rehabilitation

rted dispatching employees to the disaster areas to prepareof community centers and other

their products of freshly-boiled wheat noodles and hot

facilities vital for local communi-meals for local residents. In addition, TableMark donatedties.

Support for the fishing industry
in Ofunato, Iwate Prefecture

frozen noodles, cup instant noodles and snack foods tolarge evacuation centers, hospitals and nursing homes. In
Prominent persons from various fields
speak at the JT Forum43

CSR Report 2012

In the JT Shogi Japan Tournament, professional shogi
players engage in matches before the audience

Volleyball coaching by JT Marvelous

March and April 2011, TableMark donated about 50,000
servings of food in the disaster areas.

More information about the JTI Foundation,and its partners and projects worldwide, can be found atURL

www.jtifoundation.org

CSR Report 2012

Towards Harmonious Relationships
with Local Communities

On-Site Meal Preparation by TableMark

44

Towards Harmonious Relationships
with Local Communities

Social Contribution Activities across the World

Promoting Culture and Art at the Rijksmuseum
JTI supports the Netherland’s famous Rijksmuseum – one

JT Group companies in Japan consistently support their local communities, with the aim of demonstrating ‘good corporateof the nation’s largest and most visited cultural heritage

JTI supports the South African ‘Kasi Phezulu’ project, whichcitizenship’, and sustaining a harmonious relationship with Japanese society as a whole.

spaces. JTI Netherlands provides funding for the Museum’spromotes enterprise in townships and other disadvantaged

Japan Tobacco International (JTI), a tobacco business operating in more than 120 countries worldwide, also plays a key role

‘special’exhibitions,locations. The initiative focuses on businesses including

in supporting the development of the local communities in which it operates.

held every summer – in-shops and taverns that are often at the heart of struggling

JTI focuses on two specific agendas: improving the quality of life of the less advantaged, and promoting the arts.

cluding the Museum’scommunities. It aims to transform these into ‘community

Efforts to the Harmonious Coexistence across Japan

2011 collaboration withhubs’ that help to em-renownedpower local people. ‘Kasi
Phezulu’Bringing relief, aid and comfort to the elderly is one of thetal event inspired by

4,000 enterprises to datetionship with society.

cornerstones of our Corporate Philanthropy policy. JTI

Rembrandt’s

Among these, JT has been engaged in cleanup activities inworks closely with Caritas Georgia to assist poor and disad-‘Night Watch’ painting.

the neighborhood of its establishments for years as a mem-

vantaged older persons. In 2011,

ber of communities. Sales offices, manufacturing sites andJTI lent its support to the Caritas

Aiding the Elderly with Prague’s Život90

nesses and community

group companies’ establishments across Japan conduct‘Soup Kitchen’ in Tbilisi, which

Since its foundation in 1990, the Czech civic association

leaders it serves.

cleanup activities participated by employees. In addition,

provides 185 elderly individualsŽivot90 has been recognized as the country’s primary relief

employees take part in cleanup activities held at various

registered with the State Social

agency for Prague’s elderly citizens. In 2009, JTI launched aReconnecting Seniors with the Digital World

community events.

Program with a daily serving oflong-term program of support for Život90 with a fundrais-Since 2007, JTI-Macdonald has partnered with reBOOT

JT, along with local communities, conducts the “JT For-nutritious hot food.

EdfamousAn Ed Kiefer installation at the Rijksmuseum’s
2011 summer exhibition

assisted– with JTI widely recognized as a ‘Partner ofChoice’

The JTI-supported Soup Kitchen
in Tbilisi, Georgia

hasbythebusiBuilding partnerships withlocal enterprises in South Africa

ing performance at theCanada – a charity that refurbishes donated computers forNationalJTIreuse by non-profit organizations. With the support of JTI-Theatre.

has expanded to nine sites, ranging from Hokkaido in theSupporting Cultural Heritage at the Mariinsky Theatre

also supports a number

Macdonald, the related reCONNECT project provides

north to Kagoshima in the south; where JT and local stake-Russia’s Mariinsky Theatre, whose origins date back toof Život90’s individual

seniors at over 100 centers across Canada with up-to-dateholders cooperate in the reforestation.

1783, is an historic venue for opera and ballet in St. Peters-projects, including its re-technology,burg, currently under the artistic direction of the world fa-

habilitation centers, andand training. Seniors areport NPOs across Japan. The project is designed to support

mous maestro Valery Ger-

the telephone help-line

taught how to communi-

activities of NPOs in cooperation with communities. Sincegiev. JTI is the Theater’satMoreover, JT focuses on “NPO Support Project” to sup-its

‘PortusHouse’

community center.

equipment

cate with their families
A social worker at the telephone help-line,
Portus House

using the internet – bythe launch in FY1999, the cumulative amount of financial

long-term

assistance of the project has surpassed one billion yen,supports its two major an-with the number of recipient organizations totaling 882.

nual programs – the Mos-

Engaging with Japanese Art and Technology in Poland

powering them to use thisFurthermore, JT engages in supporting arts and culture

cow Easter Festival and theBringing Japanese culture to the world is a central tenet oftechnology to enhance

including development of musicians and professional

Stars of the White Nights

our Corporate Philanthropy policy. Since 2009, JTI has part-the quality of their lives.

orchestras, organizing JT Forum cultural events, operationFestival.

partner,ande-mail and webcam – em-Seniors at a Toronto reCONNECT centersnered with the Museum of Japanese Art and Technology
Manggha, based in the historic Polish city of Krakow. JTI

Partnering with the Busan International Film Festival

Promoting Literacy and Knowledge with Emmaüs

provides financial and organizational support for events

JTI is a partner of Korea’s Busan International Film Festival

leyball team, and JT Marvelous, the women's volleyball

JTI is committed to promoting adult literacy. In France, JTI

that attract more than 100,000 visitors annually. Recent JTI(BIFF), which promotes the development of new cinematicteam, provide volleyballsupports Association Emmaüs, which works with disadvan-– partnered events at the venue include the Open Academy

talent, and is one of Asia’s most significant film festivals.

coaching across Japan

taged individuals in the community to combat the causes ofof Japanese Cinema and the Butoh Dance Festival.

During the nine days of the 2011 Festival – attended byof the Tobacco and Salt Museum and operating the Affinisin order to contribute toexclusion. Since 2004, JTI France has assisted Emmaüs’ Lit-

190,000 people – BIFF focused on showcasing new films

the promotion and dev-

eracy Centers to develop new programs for illiterate adults,

andelopment of community

helping them to flour-directors

sports activities.

ish as more indepen-

Asian origin.

URL
Related pages

www.jt.com/csr/social
p13-14

Feature 2: From Forest Conservation and Development
to Co-habitation with Forests

CSR Report 2012

first-timeofdent citizens throughits educational curriculum, and artistic andcultural workshops.
A student and teacher
at the Emmaüs’ Literacy Center

The Museum of Art and Technology, designed byprominent Japanese architect Arata Isozaki

BIFF official opening ceremony

CSR Report 2012

Towards Harmonious Relationships
with Local Communities

Social contribution activities

Approaches to Protecting
the Global Environment

Swan Lake© Natasha Razina / Mariinsky Theatre

Arts Foundation. Meanwhile, JT Thunders, the men’s vol-JT Forest activities

Strengthening ofthe Business Foundation

Kiefer in an experimen-social contribution activities to maintain harmonious rela-artist

Supply Chain Management

JT’s business establishments in Japan conduct variousCombating Hunger with the ‘Caritas Georgia’ Soup
Kitchenest” initiative to revitalize the forest of Japan. The JT Forest

45

Building Businesses in South Africa’s Poorer Communities

Appropriate Manufacturing Processand Consumer Services

The JT Group is committed to a number of initiatives that positively contribute to the development of the communities inwhich it operates.

46

Towards Harmonious Relationships
with Local Communities

Tobacco & Salt Museum (Japan)

Street Cleanup Activity
at Business Establishments (Japan)

JT opened the Tobacco & Salt Museum (Shibuya Ward,

As part of its effort to contribute to local communities, theTokyo) in 1978 in order to help people learn about tobacco

JT Group has been engaging in street cleanup activity inand salt, both of which have been intertwined with humanthe neighborhoods of its business establishments acrosshistory and culture and have a long history of their own asJapan. The JT Group has also organized cleanup cam-an industry. This museum has its roots in the effort started

paigns involving local residents, and JT Group employees

in 1932 by the Ministry of Finance’s monopoly bureau tohave participated as volunteers in cleanup activity orga-

systematically collect tobacco-related historical artifacts. It

nized by local communities.

not only displays artifacts but also pours efforts into

JT’s Chiba Area Sales HQ has been organizing a campaign

research on cultural and industrial history relating to

named “a volunteer street cleanup anyone can join” threetobacco and salt.

or four times each year since 2009. In the campaign of Sep-

Permanent exhibits provide wide-ranging knowledge con-tember 2011, a record 216 volunteers participated. The

cerning history and culture related to tobacco and salt.

Chiba ASHQ is hoping to develop this campaign into a vol-Regarding tobacco, the museum displays smoking devices,

unteer community activity with widespread citizen partici-

product packages and commercial posters of earlier eras sopation.

as to familiarize visitors with the history of tobacco span-

At JT’s Kyoto ASHQ, 24 employees and family members

ning from the beginning of the custom of smoking and theparticipated in a town beautification campaign organized

first arrival of tobacco in Japan to the present day. As forby Kyoto City and its cooperative body in July 2011 to cleansalt, the museum mainly provides information about thethe streets of this ancient capital around the time of thecharacteristics of salt, salt resources around the world andannual Gion Festival. The employees and family members,

the history of salt-making in Japan. Each exhibit is struc-together with other volunteers, collected rubbish as theytured so as to facilitate updating of information.

strolled along a 2-kilomter- route for about an hour.

Special and feature exhibits shed light on cultures and cus-

JT subsidiaries are also engaging in street cleanup activ-

toms relating to tobacco and salt in various regions andity. At Torii Pharmaceutical Ltd., the head office, brancheras by displaying a broad range of objects, including

offices and the Sakura Plant (Sakura City, Chiba Prefecture)

handicraft, design and photographs.

participate in such activity. Employees at the head office

Each summer, the museum organizes the “Summer Salt

participated in the “Clean Day” campaign, which was orga-Seminar” in which children learn about salt from experi-

nized by the administrative authority. Each year, employees

ments and exhibits.

at the Sakura Plant and branch offices take part in street
cleanup activity around November 1, the anniversary of thecompany’s foundation.

Tobacco & Salt Museum
URL

www.jti.co.jp/Culture/museum̲e

The JT Group will continue to foster harmonious relationships with the local communities in which it operates
through conscientious activities like this.

Exhibit of tobacco productsof the modern era

Street cleanup activity
by the Chiba Area Sales HQ

Exhibit of salt resources around the world

47

CSR Report 2012

Street cleanup activity
by the Kyoto Area Sales HQ