For the Ins and Outs of Image – Come to the Source!

Karen Brunger, AICI CIP
President

Invest in your future and join
the Association of Image
Consultants International in
Tampa, Florida, for the image
industry’s premier annual
conference. AICI – the global
source for image education,
experience and excellence – iscommitted to the professional
growth and advancement of
its members around the world.
Whether you are a beginneror a veteran, this conference
will help you take yourbusiness to the next level, achieve more success, and get some new perspectives on thebusiness of image consulting. VP Education Bev Dwane, AICI CIP, and VP Conference
Carol Robichaud, AICI CIP, and the 2008 Conference Team have put together a superb
program of workshops and concurrent sessions, festive entertainment and plentyof networking opportunities. Something new this year: all pre- and mid-conference
workshops are three hours long and have one set fee.

Carol Robichaud, AICI CIPVP Conference

The Renaissance Tampa Hotel, though only steps away from the upscale International
Plaza shopping mall, feels like it’s a world away. Throughout the hotel, bright huesof red and yellow, hand-glazed tiles, custom ironwork and Italian crystals create theambience of a Costa del Sol mansion. This elegant venue is located near the glittering
waters of Tampa Bay and is close to downtown Tampa and the airport. The weather
will be warm and balmy – you may want to consider spending a few extra days visiting
the beaches of the tranquil Tampa Bay coastline.

Important dates to remember:Friday, April 4, 2008

Early bird registration deadline (register online at www.aici.org)

Monday, April 21, 2008 Special AICI hotel rate deadline
Bev Dwane, AICI CIP
VP Education

Plan to arrive by Thursday, May 15, to attend the pre-conference workshops and staythrough Monday, May 19. You won’t want to miss Monday night’s Latin-themed Gala andAwards Banquet and the chance to mingle with the most inspiring and influential namesin the image industry.
We look forward to seeing
you in Tampa to celebrate,connect with friends oldand new, get inspired,develop new skills and makea difference in the everevolving image industry.
Open the door to a newimage adventure!

FRIDAY, May 16

MONDAY, May 19

4:00 p.m. - 6:00 p.m.
FIRST TIMERS’ MEETING

8:00 a.m.
FIRST LEVEL CERTIFICATION
EXAM

7:45 a.m. – 8:45 a.m.
CEU PROVIDERS’ TRAINING

If this is your first AICI Conference, you
are in for a real treat. Susan Abrams, AICICIP and Patsy Cisneros, AICI, are excitedabout sharing information you will need
to begin the conference and get the mostfrom it. You will meet many new people
and learn how to maneuver through theconference workshop/concurrent schedule
like a pro. Come prepared, get yourquestions answered and learn about AICI,CEUs, FLC, CIP and CIM.

1:00 p.m. – 4:00 p.m.
LEADERSHIP TRAINING
6:00 p.m.
OPENING CEREMONIESSATURDAY, May 17

SUNDAY, May 18

8:00 a.m. - 9:30 a.m.
ANNUAL MEMBERSHIPMEETING

8:00 a.m. – 8:45 a.m.
PRESIDENTS’ MEETING

AICI’s global growth has been phenomenal,
and the Board of Directors is excited toshare the many accomplishments achieved
on behalf of our membership this year.
Please attend the Annual Meeting and learn
what’s in store for the association’s bright
future. Come meet AICI’s leadership for2008 – 2009. It’s an exciting time for AICI,
so don’t miss this chance to hear all about
it. Our international board members will
be sharing their visions for the future.
AICI is expanding, and each one of us cancontribute and ensure the vision of a vital,
progressive and cohesive association.

Chapter Presidents – incoming andoutgoing – are invited to join Karen
Brunger, AICI CIP, International
President, and Marion Gellatly, AICI CIM,
Past President, in the Presidential Suite
to discuss chapter issues and hear about
AICI’s strategic plans for 2008-2009.
This is your opportunity for an intimate
meeting with other Chapter Presidents
and to learn the ins and outs of ourassociation.
Be sure to let Karen know that you will
be attending - you can email her atkarenbrunger@imageinstitute.ca.

CONFERENCE ATTIRE
Business attire is appropriate for daytime conference programs andevening events. The Gala Awards Banquet is colorful festive cocktail attire.
Temperatures range from an average high of 87ºF/31ºC to an average low of
67ºF/19ºC. You’ll want to bring a wrap, as hotel meeting rooms can be chilly.

AICI BOOKSTORE
Be sure to visit the AICI Conference Bookstore to find the latest image
publications as well as many hard-to-find titles. Leave room when packing to
add to your image library!

CONFERENCE EXHIBITORS
Another “don’t miss” opportunity is the array of exhibits featuring image
and color training programs, image tools and supplies, unique clothing andaccessories, makeup and skin care, and much more. Need something foryour business? You’re sure to find it here.

Bookstore and Exhibit Hours:
Saturday, May 17

3:00 p.m. – 6:00 p.m.

Sunday, May 18

1:30 p.m. – 5:00 p.m.

SM

*AICI

, AICI CIP

SM, AICI CIM

SM

If you are currently a CEU Provider,or are considering having a program
CEU’d, then grab breakfast earlyand join our VP Education, Bev
Dwane, AICI CIP, and our new CEU
Administrator, Dr. Elizabeth Weinstein,
as they walk you through the processof completing the application to haveyour program/training approved tooffer CEUs. Chapter VPs of Education/
Programs are encouraged to attend.

1:30 p.m. – 3:00 p.m.
LUNCHEON FOR ALL
CERTIFIED MEMBERS
FLCs, CIPs & CIMs
Certified Members Only! Join us fora celebration luncheon and a special
program: Learn about the new
resources we are using to help ourclients. This is also a great opportunity
to connect with the Who’s Who of
the image field as well as a chance to
get to know the up-and-comers. This
luncheon requires advance reservations
and an additional fee of $40. Don’t missout! Sign up on the Registration Form.

5:00 p.m.
ANGELS’ RECEPTION(By Invitation Only)
This invitation-only reception is AICI’s
opportunity to honor and appreciate
AICI Angels. The AICI Angel network
supports AICI and expands opportunities
for image education around the globe.
Angel donations are gifts of love for the
Association and the profession. It isnever too late to become an Angel! Make
your contribution on the RegistrationForm.

6:00 p.m. – 10:00 p.m.
GALA AWARDS & BANQUETNight in Havana – It’s Hot Hot Hot!!!
Tropical sizzle and Latin heat … bodies
in motion, dancing feet … a whirl ofcolor and a driving beat … Get into thetropical mood with your most colorfuland festive cocktail attire and get readyfor an exciting evening. Latin rhythms
dominate! Flamenco performance andlots of salsa, mambo, conga, merengue
and samba music to get you moving!
Join us for great food, an upbeat
celebration and an exciting night. Guests
are welcome (see Registration Form).

, are used throughout these materials and are the service marks of the Association of Image Consultants International.

AICI Conference Key Events

THURSDAY, May 15

Thursday At-A-Glance
7:00 am – 7:00 pm

Registration – Conference Registration Desk

8:30 am – 12:00 pm

How to Build a Successful Image Consulting Business [B] – Marks, Isbecque

8:30 am – 12:00 pm

Create Your Own Marketing Materials – It’s Easier Than You Think! [B/I/A] – Chenn

8:30 am – 12:00 pm

Building a Children’s Etiquette Module into Your Image Consulting Business [B/I/A] – Bleuler, Elerding

12:00 pm – 1:00 pm

Lunch on Own

1:00 pm – 4:30 pm

Perfect Fit: How Body Line Relates to Clothing Lines [B/I] – Pooser & Henry

1:00 pm – 4:30 pm

Ten Things You Need to Know to Build a Successful Corporate Training Practice [B/I] - Wildermuth

1:00 pm – 4:30 pm“NetWeaving” – Client-Centric Selling [B/I/A] - Littell

4:30 pm – 6:00 pm

First Timers’ Meeting – VP Membership Susan Abrams and Patsy Cisneros

6:30 pm – 10:00 pm

Cross-Cultural Communications [B/I/A] - Kroner

6:30 pm – 10:00 pm

How to Earn a Living as a Personal Wardrobe Consultant [I] - Brumbaugh

Thursday,May
15
PRE-CONFERENCE WORKSHOPS
Morning Sessions 8:30 a.m. – 12:00 p.m.

Lynne Marks, AICI CIM

Create Your Own Marketing
Materials - It’s Easier Than
You Think! [B/I/A]

Building a Children’s Etiquette
Module into Your Image
Consulting Business [B/I/A]

Dominique Isbecque, AICI CIPHelena Chenn, AICI CIP

Lucia Bleuler, AICI CIP

If you are considering acareer in image consulting
or are new to the industry,then this is the workshop foryou! Two of our industry’s
veterans will be drawing
Marksfrom their combined experiences as successful
consultants, trainers and coaches to guide youin launching your own business. You’ll discover
the pitfalls to avoid, the strengths you didn’tknow you had, and the products and services
utilized by image pros. This program provides
you with the skills essential to implement yourgoals. Workshop participants will receive a
copy of The Perfect Fit – How to Start an Image
Consulting Business.

Come learn the ins andouts of how to create
marketing materials on abudget!

How To Build A Successful
Image Consulting Business [B]

Lynne Marks is President of
the London Image Institute,which specializes in personalbranding and coaching forhigh profile individuals in
IsbecqueFortune 500 companies. The
Institute’s image consulting training division
has centers in the USA, the UK and Asia.
Dominique Isbecque is founder of the Image
Resource Center of New York and is a leading
professional color and image consultant, coaching
individuals and corporate groups in perception
management and personal communication
strategies worldwide. Both Lynne andDominique are past presidents of AICI.

Louise Elerding, AICI CIPThis workshop is
designed to help animage entrepreneur
develop appropriate marketing materials:
business cards, flyers, brochures, notecards,
etc. for their image business. We will cover
the basic elements of design, creating agreat layout, how to use clip art and whereto find it, making the most of your digital
photographs, tips on how and what to scan,
how to work with a photographer andprinter, what equipment to invest in, andthe basic software programs needed.
Helena Chenn is a custom clothing designer
and wardrobe consultant. She has served in
multiple positions on the San Francisco Bay
Area Chapter Board and the International
Board. Helena has also been editor of AICI’s
Image Update magazine and has designed
the AICI Conference brochure for the pastten years.

4								There is a recurring commentaryaround the world today thatchildren are in great need oflearning manners and social
graces. This workshop is
designed to help you ‘seize
Bleulerthe moment’ by adding thisinvaluable service to your existing business.
You will learn how to engage children in thelearning process and create teaching modules
that are creative, easy andfun.
Lucia Bleuler is a sought-after
European trainer, coach andmentor who specializes insocial protocol, table manners
and professional image
Elerding
management. She offers special programs forchildren in five-star hotels throughout Europe.
Louise Elerding is a personal appearance
coach, image trainer and author of a bookseries for children entitled, You’ve Got
Manners!

AICI 2008 Conference Registration Brochure		Thursday,
May
15
PRE-CONFERENCE WORKSHOPS
Afternoon Sessions 1:00 p.m. - 4:30 p.m.
Perfect Fit: How Body Line
Relates to Clothing Lines [B/I]
Doris Pooser, AICI
Reenie HenryFor clothes to complement
you physically, they shouldlook like a natural extensionof your body. Face and body
shapes need to be matched toclothing lines for a customPooser
designed look. Discover the shapes and styles
that flatter the physical body line characteristics,
playing up the positive
features and minimizing figure
concerns.
Doris Pooser, President,
CEP and founder of AIS
International, Inc/Always
in Style, is a recognizedinternational style and image
Henry
expert. She is the author of nine best-selling books
on style for both men and women. Reenie Henry
is Sr. Vice-President of AIS International, Inc, aninternational style, profiling and image training
company and is certified as an Always in Style
trainer and presenter.

Ten Things You Need to Know
to Build a Successful Corporate
Training Practice [B/I]
Anna Soo Wildermuth, AICI CIM

If you want to build a
reputation as a corporate
trainer that brings you repeat
business, this workshop
will give you the tools andstrategies to propel you
forward! This high-energy,
interactive workshop will help
you identify training subjects and define thekey elements of an effective training program.
You will have the opportunity to analyze yourtraining style, determine your target market andcraft a winning proposal.
Anna Soo Wildermuth is an executive andpersonal image and communication coach, trainerand speaker. She regularly conducts workshops
for Fortune 100 and 500 companies. Don’t missthis opportunity to learn from this award-winningindustry expert!

“NetWeaving”
Client-Centric Selling [B/I/A]
Bob Littell

Tired of traditional
networking strategies?
Discover the power of“NetWeaving” – a Golden
Rule and Pay it Forward
form of selling, marketing
and relationship-building
through helping others with the confidence toknow that what goes around . . . does come backaround. The two most important criteria forsuccess as an image consultant are: 1) the ability
to create and maintain meaningful relationships
with existing and potential clients, and 2) theability to be recommended and referred byclients, friends, and centers of influence. Using
the process and skills of NetWeaving, you will
be able to turn any networking event into a
profitable experience.
Bob Littell is the creator of the word and concept
he calls “NetWeaving”. He left his career infinancial services eight years ago to speak and help
others build prosperous consulting businesses byutilizing the NetWeaving tools.
Guidelines to Help You Choose
Workshops and Concurrents
To Meet Your Professional
Development Needs
B = BEGINNER: Content relevant to theconsultant who has not yet established abusiness or is fairly new to the image industry
I = INTERMEDIATE: Content relevant to theconsultant who has been in business 3–5 years
and attended previous AICI Conferences/Trainings
A = ADVANCED: Content relevant to the‘seasoned’ consultant who has been in business6+ years and attended extensive Workshops/
Trainings
CEUs: AICI has been approved by theInternational Association of Continuing
Education and Training (IACET) to offer
Continuing Education Units (CEUs). These
internationally recognized educational
credits are a measure of professional
development. Anyone certified with AICI isrequired to earn 2.4 CEUs every three years
to maintain their certification. Workshop
Sessions at this year’s conference havebeen approved for 0.3 CEUs. Concurrent
Sessions are approved for 0.2 CEUs.

Evening Sessions
6:30 p.m. – 10:00 p.m.
Cross-Cultural Communications[B/I/A]
Jonathan Kroner, JD, MBA

Many of your potential
clients will come frombackgrounds and cultures
very different from yourown. Despite your best
intentions, cross-cultural
relations present challenges
that, if not handled correctly,
can shut the door to new client opportunities
and can corrode otherwise excellent client
relationships. You will learn to recognize
cross-cultural challenges (and opportunities)
relating to: physical distance, touch, eyecontact, tonality and differing perceptions ofauthenticity, credibility and integrity.
Jonathan Kroner is a Miami-based attorney,
mediator and lecturer. He has spent his
career resolving complex and deeply humanissues – thus his long-term interest in effective
communications.

How to Earn a Living as a
Personal Wardrobe Consultant[B/I/A]
Annie Brumbaugh, AICI CIP

The demand for personal wardrobe consulting
services are exploding. Take
your image skills to themarketplace! Expand yourskills working one-on-one
with a client and developing
working relationships withretail sources. Annie will
share her secrets of success increating wardrobes that workand client relationships that endure. Learn to
set your fees and encourage repeat business.
Annie Brumbaugh has been a New York-based
image consultant specializing in personal stylingand wardrobe consulting for men and womensince 1984. Her articles have appeared inMore magazine and her monthly column, “AB
Wardrobe Wisdom,” is seen on More.com.

AICI 2008 Conference Registration Brochure									

5Friday At-A-Glance
Registration – Conference Registration Desk

7:00 am – 7:00 pm
8:00 am – 11:30 am

First Level Certification Exam

8:00 am – 1:30 pm

First Level Certification Exam (English as a Second Language)

8:30 am – 12:00 pm

From Content Expert to Trainer Expert – A Framework for Developing Quality Training Programs [I/A] - Weinstein

1:00 pm – 4:00 pm

Leadership Training – VP Chapter Relations Michelle Horne

1:00 pm – 4:30 pm

What Does Style Have to Do with Men??? [B/I/A] - Parsons

6:00 pm – 8:00 pm

Opening Ceremonies – Doris Pooser, “Image Consulting in a Global Economy - Turning Personal Style into Success”

First Level Certification Exam
8:00 a.m.
The Association of Image Consultants
International (AICI) is the certifying
organization for image consultants. The First
Level Certification Exam (FLC) is a part of
the first level of certification in AICI.
This exam is being offered at the AICIAnnual Conference. For complete details,
and to help you prepare for the FLC exam,
please complete the FLC Exam Registration
Form on page 13 and download the FLC
Study Guide from www.aici.org (under
Certification).
Contact FLC Chair Karen Hughes, AICI,at Karen@ImageAssets.net with questions.
Exam takers will need to pre-register forthis exam. No walk-ins will be allowed.
Registration is limited, so register early!

Leadership Training
1:00 p.m. – 4:00 p.m.
Michelle Horne, AICI

If you are a chapter board member thistraining is now ‘required attendance’ for all
chapter board leaders! If you are interested
in leadership within AICI, then we invite you
to attend, too.
Come learn how to organize your chapter
board, schedule meetings, plan programs,
build chapter membership and more. This
interactive workshop is designed to takethe guesswork out of managing a successful
chapter. You will have an opportunity
to exchange ideas with other chapter
counterparts and AICI Board members on
specific issues and questions.
Come prepared to ask questions and shareideas, as we explore the requirements,
strategies and proven techniques for starting,growing and maintaining a winning chapter.
Please RSVP to Michelle Horne, VP Chapter
Relations at michelle@puttingittogether.ca.

Friday Workshops
8:30 a.m. – 12:00 p.m.

Opening Ceremonies
6:00 p.m. – 8:00 p.m.

From Content Expert to Trainer
Expert - A Framework for Developing
Quality Training Programs [I/A]“Image Consulting in a Global
Economy - Turning Personal
Style into Success”

Elizabeth Weinstein, Ph.D

Doris Pooser, AICIDo you know the image
consulting business insideout and want to share yourexperience and expertise withothers? Are you already giving
seminars or workshops andwant to develop programs that
produce results? This workshop will provide youa framework for designing, developing, deliveringand evaluating successful training sessions
and workshops. Through a series of hands-on
activities, you will have the opportunity to test avariety of tools and techniques to enhance yourtraining knowledge and skills.
Liz Weinstein is the owner of Elizabeth Weinsteinand Associates, a training and consulting practicebased in Des Moines, Iowa. As AICI’s CEU
Administrator, she reviews all applications to haveprograms CEU’d with AICI.

1:00 p.m. – 4:30 p.m.
What Does Style Have to Do
with Men??? [B/I/A]
Alyce Parsons, AICI CIP

Well, it turns out, quite a bit!
Learn more about archetypes,
icons, and menswear trends,
and how you can use Universal
Style principles to dress yourmale clients. The secret isin understanding the building blocks of style,and then individualizing the process to help
each client develop his outer expression. Join
multi-award-winner Alyce Parsons as she takes
you through a new exploration of style for men.
Alyce is a recognized authority and pioneer in theimage industry. She is dedicated to developing
systems that provide a reference framework on stylefor the current and future generations of image
consultants.

6							The image consulting
business must redefine
and reposition itself if
it is to be successful intoday’s global economy.
With volumes of
information accessible
via cable television, theInternet, and mobile phones, even the mostremote areas of the world have become moreaware of personal style. New technologies
have created renewed interest in the benefitsof developing a unique personal style, andthis means expanded opportunities forinternational image consultants.
Today’s image experts must not only look
the part and speak the language, they mustalso develop client relationships in ways thatleverage this new market terrain. Providing
the latest and best information and advice on
personal style is no longer sufficient – a newunderstanding of personal style and the needto provide expanded services and expert advice
through multiple channels is essential.
You can be a leader in this new image industry.
It may mean turning your business inside out
and upside down, but if you are ready to takethe necessary steps, you can soar to heights you
have only dreamed about achieving. Doris will
share what she has learned in achieving successin her international business by integrating herinternet applications, content, and corporate
training courses worldwide, most recently in
India and China.
Doris Pooser is President, CEP and founder of
AIS International, Inc/Always in Style, and is arecognized international style and image expert.
She is the author of nine best-selling books onstyle for both men and women.

AICI 2008 Conference Registration BrochureSaturday At-A-Glance
7:00 am – 7:00 pm

Registration – Conference Registration Desk

7:00 am – 8:00 am

Breakfast Buffet

7:30 am – 8:00 am

Conference Volunteers Team Meeting

8:00 am – 9:30 am

AICI Annual Membership Meeting

10:00 am – 3:00 pm

Exhibitor Set-up

10:00 am – 12:00 pm

Fashion History & Designers Past
and Present [B] – Plummer

Creating a Product:
From Production to Profit[B/I/A] – Bigsby & Burr

12:00 pm – 1:00 pm
1:00 pm – 3:00 pm

Winning Workshops – Meeting the
Needs of Your Client, Your Audienceand Yourself [B/I] – Bertelsen

Networking Lunch
Mastering English Pronunciation,
Grammar and Usage – For Foreign
Speakers and for Consultants Working
with ESL Clients [I] – Sisselman

Secrets of Fearless PowerPoint® Technology[I/A] - Cisneros

3:00 pm – 6:00 pm

Exhibits Open

3:00 pm – 6:00 pm

AICI Bookstore Open

Concurrent Sessions - AM
10:00 a.m. – 12:00 p.m.
Fashion History & Designers Past
and Present [B]Nancy Plummer, AICI, MATD

This session will provide an overview of thehistory of fashion and also take a look at
the key designers and how they influence
fashion trends, lifestyle, and dress. We will
be examining couture fashion, using actual
garments, and identifying key designers of the20th century and their signature styles. Nancy
Plummer is currently the Program Chair for
the Fashion Design Dept. at the International
Academy of Design and Technology (IADT)
in Chicago, IL. She works with individual
clients through her consulting firm, Fine
Threads, Inc.

Creating a Product: From
Production to Profit [B/I/A]
Ginger Burr, AICI CIP
Susan Bigsby, AICI CIP

Selling a product keeps clients coming backon a regular basis and can move your businesssmoothly through the slower times . . . andto the next level. Learn from two of ourseasoned members who have successfully
added a product to their consulting business.
Ginger will share what is involved in selecting
a line of makeup or skincare. Susan has
designed and manufactured her own line ofknitwear. What is the financial investment
for production, inventory, marketing andinsurance? How do you market your product?
Find out what it takes to make this a perfectadjunct and one of the most profitablesegments of your business.

Winning Workshops – Meeting
the Needs of Your Client, Your
Audience and Yourself [B/I]
Cheri Bertelsen, AICI, CDI

It is impossible to please everyone, but we surewould like to! This session will provide tools
to effectively determine your client’s specificgoals, incorporate learning strategies to reachparticipants, and ascertain your professional
goals when developing a workshop or seminar.
Drawing from her education background,
Cheri will equip you to be prepared, focusedand confident in developing your next
workshop. Cheri regularly presents workshops
and seminars on business dress and etiquetteand currently serves as the President of the San
Francisco Bay Area Chapter of AICI.

Concurrent Sessions - PM
1:00 p.m. – 3:00 p.m.
Mastering English Pronunciation,
Grammar and Usage – For Foreign
Speakers and for Consultants
Working with ESL Clients [ I ]Drew Sisselman

If English is your second language, or you
work with non-native English-speaking
clients, this session will equip you with a basic
set of written and oral tools to expand yourcommunication skills. Drew Sisselman, acertified teacher of English to Speakers of Other
Languages, has designed this session to give
ESL image consultants power and confidence
when doing business in an English-speaking
environment. Drew specializes in privately
coaching foreign nationals whose career andprofessional development depend on theirEnglish communication skills.

AccessorEYES – Choosing
Eyewear to Frame Your
Image [B] – Buchanan

Secrets of Fearless PowerPoint®
Technology [I/A]
Patsy Cisneros, AICITake your image and etiquette PowerPoint®
presentations beyond the basics. You will
look more professional, up-to-date, and earnmore for your presentations! Learn how toeffectively and efficiently use the technology
and the new resources available without
distracting audiences. Find out how to createa branded background for the client project;sources for beautiful new backgrounds,royalty-free photos, videos and music; andthe new equipment and technology forPowerPoint® delivery. Patsy is a corporate
and political image consultant and partner at
Corporate Icon™, LLC. She currently serves
as the Mentorship Chair with the Southern
California Chapter of AICI.

AccessorEYES – Choosing
Eyewear to Frame your Image [B]Wendy Buchanan, Licensed Optician

Choosing eyeglass frames is thought to bejust as frustrating as finding the perfect pairof jeans. Learn how to help take your clients
through a fun process of finding the eyeglass
frames that will create balance on their faceshape, reflect their personal style and businessimage, and help them get their message acrossat a glance. As one of the most noticeable
accessories we will ever wear, eyeglasses
help to complete a total image. After ten
years working as a licensed optician, Wendy
launched Perceptions Eyewear – “your mobile
eyewear boutique” – in 1997. Combining
her optical and image training and a uniquepersonalized service, she has become theeyewear image consultant in Toronto, Canada.

AICI 2008 Conference Registration Brochure								

7Sunday At-A-Glance
7:00 am – 7:00 pm

Registration – Conference Registration Desk

8:00 am – 8:45 am

AICI Presidents’ Meeting

7:00 am – 9:00 am

Breakfast

9:00 am – 11:00 am

Making Traditional and New MediaWork for You [B/I] – Rivelli

Looking Smart Starts with the Perfect Fit[B/I] – Hatoum

11:00 am – 11:30 am
11:30 am – 1:30 pm

Break
How to Create Cross-Channel
Relationships with Elective HealthCare Practitioners [B/I/A] – Cohen

1:30 pm – 2:30 pm

The Town and Country Styling
System [B/I] – Lindquist

Web Site Wherewithal[B/I/A] – Rosenfeld

Networking Lunch

1:30 pm – 5:00 pm

Exhibits Open

1:30 pm – 5:00 pm

AICI Bookstore

6:30 pm – 10:00 pm

Money Savvy: 5 Steps toEarning What You Want andDeserve [B/I/A] - McCall

The Write Stuff: Writing for Profit,
Professional Status and Pleasure[I/A] – Kinsel

Concurrent Sessions
9:00 a.m. – 11:00 a.m.
Making Traditional and New Media
work for You [B/I]
Jessica Rivelli

Get the inside story on how to target local
media and get publicity and media attention!
Jessica Rivelli is a television news producer
at WTSP in Tampa, FL, and has worked withradio and newspapers as well. You will learn
how to reach decision makers at local media
outlets, and how to translate media exposure
into profits. Included in this session will be alive internet demonstration of how to write ablog and where to find them on the Internet.

Looking Smart Starts
with the Perfect Fit [B/I]
Abraham Hatoum, B.Com, AFE

We live in a world of inaccurate sizing tables,
poor body image, cheap manufacturing,commercialism and media-created trends
and ideals. Is it any wonder that most people
struggle to find an outfit that fits perfectly? Or
makes them feel good? Having an outfit alteredto suit the individual’s own form is essential
in achieving the right personal look. Learn
how to make your clients look great every
time, regardless of their shape, size and budget.
Abraham Hatoum is the founder of LookSmart
Alterations with over 75 outlets across Australia
and New Zealand, reinvigorating a dying
industry and re-establishing tailoring in theheart of the fashion industry. He serves overa million customers and deals with over 1000
fashion stores including Gianni Versace.

The Power of Color [B/I] – Kalisz

Money Savvy: 5 Steps to Earning
What You Want and Deserve[B/I/A]
Karen McCall

Do you see your value and are you able tocharge for it? Are unresolved conflicts aboutmoney holding you back? With the guidanceof expert financial counselor Karen McCall,discover how your underlying attitudes aboutmoney affect your earning power and whether
your business flourishes – or not. Learn how toset, and meet, both spending and earning goals.
By becoming truly money savvy, you’ll ensure
your clients know your value and keep coming
back. Karen is the founder and owner of the
Financial Recovery Institute and creator of the
MoneyMinder® System.

Concurrent Sessions
11:30 a.m. – 1:30 p.m.
How to Create Cross-Channel
Relationships with Elective HealthCare Practitioners [B/I/A]
Anne Cohen, MBAYour clients look to you for advice on mattersof skincare and rejuvenative treatments suchas plastic surgery, cosmetic dentistry and otherareas of physical self-improvement. Anne
Cohen, president of a leading marketingfirm for elective healthcare professionals,
will show you how to boost both yourprestige and income by creating effective andmutually satisfying relationships with elective
healthcare professionals in your area. Anne
will be inviting one of her clients, a local plastic
surgeon, to discuss the latest in cosmetic
improvement procedures.

8								Six Steps to Personal Polish for Your
Working Clients [B/I] – Hickey

The Town and Country Styling
System [B/I]
Debra Lindquist, MA, AICI CIP

End the confusion, and fit the puzzle pieces
together when it comes to the organizationof the various styling concepts available, byusing “The Town and Country Styling System”!
Learn how to use a process of eliminationin determining how to assist your client in
expressing individual authenticity. Consider
body type, bone structure, skin texture, hairstyle, hair texture, personal coloring, voice,walk, age and personality in making yourassessments. See how Yin and Yang affectstyling options. Learn the vocabulary thatpaints the picture you are creating for yourclient’s personal style. Debra has been active inthe field of image for over 30 years, has servedon the International Board, and is an AICI
Immie Award recipient.

Web Site Wherewithal [B/I/A]
Joseph Rosenfeld, AICI CIP

A Web site is one of the best calling cardsof an image consultant’s business. Whether
you currently have a Web site that needs
updating, or want to create one, don’t missthis opportunity to explore what goes intodeveloping a marketing plan for your businessthat includes a successful Web site. Strategize
and plan for a successful site design or relaunch, and consider how to optimize yourbusiness Web site to serve the goals of yourbusiness. Joseph has worked with Web
developers to create a dynamic Web site that
continues to bring him new clients. Joseph
has served on the boards of several AICI
chapters and is currently the editor-in-chief of
AICI’s quarterly electronic publication, AICI
Connections.

AICI 2008 Conference Registration Brochure6:30 p.m. – 10:00 p.m.
Sunday, MayMID-CONFERENCE
18
WORKSHOPS
The Write Stuff: Writing for Profit,
Professional Status and Pleasure[ I/A ]
Brenda Kinsel, AICI CIPIs there a book “insideof you” – but you’re justnot sure how to make it
happen? As one of ourindustry’s most publishedauthors, Brenda will share
her insight and wisdom
gained in writing suchbest-sellers as “40 Over 40”. Evaluate the roleof an agent and explore the pros and cons ofgoing for a publisher vs. self-publishing yourbook. You will discover the direct and indirect
profit sources that come from being a writer,learn easy formats to turn your thoughts into
organized text, and put your fingers on themarketing data that will help you get your bookpublished.
Brenda is the owner of Inside Out—A Style andWardrobe Consulting Company based in the San
Francisco Bay Area, where she has been matchingpeople’s clothes to their personalities, passions
and lifestyles since 1985. She is the fashion
columnist for the Pacific Sun newspaper. Her tips
and expertise have been featured in In Style andReal Simple magazines, on The Oprah Winfrey
Show, and in a regular syndicated radio segment
on ABC Radio.

The Power of Color [ B/I ]Six Steps to Personal Polish forYour Working Clients [ B/I ]Kathryn L. Kalisz

Robert Hickey

Since it is color thatcreates a viewer’s firstvisual impact, it makes
sense that color would
be an image consultant’s
very first consideration.
Colors are forces, powerfulelectromagnetic energies
that affect us positively or
negatively, whether we are aware of it or not.
Color not only affects the way we look, butalso the way we think, feel and act. It is a lifesustaining element that has a significant effecton our health and well-being. Color therapy
is now the fastest-growing natural healthalternative of this new millennium – and you
can be a part of this exciting new field! This
program will provide you with the knowledge
you need to harness and share the power ofcolor with your clients.

This workshop will give
you a ‘value-added’
etiquette package to
use with your working/executive clients. You
will leave with readyto-deliver, practical andeffective working-world
lessons with exercises
to add polish to those you have dressed forsuccess. Lesson plans, teaching exercises andassessment tools will give you confidence inadding this package to your current image
business.

Kathryn Lee Kalisz is an artist, colorist andwriter, and has spent all of her adult life
studying color, its use, its effect on people and its
relationship to their well-being. A former colorist
with Munsell Color, she now teaches art and color
analysis privately through her company, Sci\ART
Global, LLC.

Robert Hickey is Deputy Director of theProtocol School of Washington® and has
been with the school since its first training in
1988. Mr. Hickey has written, developed orcontributed to many books, including Carol
Jackson’s Color Me Beautiful and Doris
Pooser’s Always in Style.

Monday At-A-Glance
7:00 am – 7:00 pm

Registration – Conference Registration Desk

7:00 am – 9:00 am

Breakfast

7:45 am – 8:45 am

CEU Provider Training – VP Education and Chair of CEU Committee, Bev Dwane

9:00 am – 11:00 am

Corporate Connections –Communication Strategies that
Simplify the Sales Process[I/A] – Isbecque

11:15 am – 1:15 pm

Developing a Mega-Marketing PlanThat Wins Big Contracts and
Massive Media Exposure[I/A] – Whitmore

Impression Management – Career
Dressing Clearly Defined!
[B/I] – Bachmeier

The Devil Really Does Wear Pradaand You Can Too – What You Need toKnow for Your First Five Years in
Business [B] – Stafford, Lindquist

It’s Raining Men!
[B] – Barnes

Del Guardarropas Y Las Tres Cajas
Magicas (The Three Magic Boxes)

1:30 pm – 3:00 pm

Certified Members Luncheon

1:30 pm – 2:30 pm

Lunch On Your Own(This session will be presented in
Spanish only) [B/I/A] – Irizar

2:30 pm – 3:30 pm

FLC Walkthrough (First Level Certification)

2:30 pm – 3:30 pm

CIP Walkthrough (Certified Image Professional)

2:30 pm – 3:30 pm

CIM Walkthrough (Certified Image Master)

5:00 pm – 6:00 pm

Angels’ Reception (by invitation)

6:00 pm – 7:00 pm

Gala Reception

7:00 pm – 10:00 pm

Gala Awards Dinner – “Night in Havana”

AICI 2008 Conference Registration Brochure									

9Monday, May 19
Concurrent Sessions
9:00 a.m. – 11:00 a.m.

Concurrent Sessions
11:15 a.m. – 1:15 p.m.

AICI Certification Walkthroughs

Corporate Connections– Communication Strategies that
Simplify the Sales Process [I/A]

Developing a Mega-Marketing
Plan That Wins Big Contracts and
Massive Media Exposure [I/A]

Get to the heart of client needs and better
manage client outcomes and expectations.
Effective image consultants make sales when
we identify true needs and solve problems. The
needs analysis consulting techniques applied tothe sales process can transform mild interest toa booked contract. This program strengthens
your ability to identify needs and deliver on
corporate client expectations. DominiqueIsbecque is one of AICI’s founding architects
and a Past President. As Executive Directorof The Image Resource Center of NY, shetrains professional consultants and clientsin leadership and image communication
strategies.

Author and international etiquette expert
Jacqueline Whitmore shares her secrets of how
she turned a part-time hobby into a profitable,
full-time business. During this session,
Jacqueline will reveal her masterfully craftedmarketing plan filled with tools to help you togarner more publicity, make more money, andposition yourself as a credible expert in theimage industry. Learn what makes an article
enticing to reporters, and the seven deadly
PR mistakes. Jacqueline will tell you how she
created a national holiday and has garnered
national exposure for her work.

AICI’s Certification Program is for all image
consultants who wish to obtain universally
accepted certification to validate you asa professional. Certification gives you
enhanced credibility with your current andfuture clients, colleagues, the media and the
public at large.
Any questions regarding certification should
be addressed to Elaine Stoltz, AICI CIM,
VP Certification at elaine@elainestoltz.com.

Dominique Isbecque, AICI CIP

Impression Management – Career
Dressing Clearly Defined! [B/I]
Joan Bachmeier, AICIThis highly visual session will give you the coreknowledge necessary to provide your clientswith easy and distinct guidelines on how tomanage and influence the impression they areleaving through their personal presentation.
Learn the dressing guidelines for the Three
Career Profiles for both men and womenand identify the key components that signal
professionalism in dress. Since 1991, Joan
Bachmeier has been offering corporate andindividual training in all areas of marketing
oneself visually. She is currently the VP
Education for the Canadian Chapter of AICI.

The Devil Really Does Wear Pradaand You Can Too – What You Needto Know for Your First Five Yearsin Business [B]Erin Stafford, AICI & Amy Lindquist, AICISo you’ve had the training you need, now
what? Get your business off the ground withthese simple, easy to apply, proven sales andmarketing techniques. Understand what itreally takes to create an image consulting
business and what you can expect in your first
five years. Erin and Amy have both establishedsuccessful businesses as image consultants.
Erin brings her experience as a celebrity stylist
to this new endeavor. Amy’s passion for fashion
coupled with her gift for recognizing others’
gifts has allowed her to inspire and educate herclients and audiences.

Jacqueline Whitmore

It’s Raining Men! [B]Sonya Barnes, AICIThis session addresses the niche market ofworking with men as clients. Sonya will
introduce basic concepts and terminology
in fabrics, suiting with menswear styles, andshopping practices. You will learn how tocommunicate more effectively with men,and design your consultations to meet theirgoals. Sonya Barnes, President of Harris &Barnes, started her business six years ago andhas mastered the niche market of corporate
image consulting and menswear. She works
with Fortune 100 companies and many of their
executives. Sonya is a founding member of theAtlanta AICI Chapter.

Del Guardarropas Y Las Tres Cajas
Mágicas (The Three Magic Boxes)[B/I/A]

2:30 p.m. – 3:30 p.m.
FLC Walkthrough
AICI’s First Level of Certification (FLC) isthe basic level of certification and requires
successfully passing an exam and submitting
a successful application. Learn about thequalifying exam, the application and thebenefits of certification. There will be timefor questions and answers. This session is
open to all NON-certified consultants. Thissession will not be audiotaped. (No CEUs)

2:30 p.m. – 3:30 p.m.
CIP WalkthroughIf your goal is to become an AICI Certified
Image Professional (CIP) and you havesuccessfully achieved the First Level
Certification (FLC), you are encouraged toattend this session to review the process andnecessary documentation for submitting
a successful CIP application. The benefitsof receiving this level of certification will
be discussed and your questions about theprocess will be addressed. This session will
not be audiotaped. (No CEUs)

Agueda Irizar, AICI

Please note: This session will be given in
Spanish only with no translation.

2:30 p.m. – 3:30 p.m.
CIM WalkthroughLa sesión que daré tratará sobre el sistemade Las Tres Cajas Mágicas de Agueda para
Optimizar el Placard, y todo lo que soluciona.
Veremos las personalidades del guardarropas,
escucharemos a sus dueños en la pantalla ylas diferentes soluciones. El placard es un
resultado de la autoestima, de la imagen mentaldel cuerpo y de las compras, por ende, de sus
dueños. Esta es una clase amena y divertidapara aprender a ofrecer soluciones concretas ycreativas.

The highest level of certification that AICI
offers is Certified Image Master (CIM). Thisis the next step for current CIPs. If you are
currently a CIP, attend this session to review
and discuss the Master process. Long-range
planning is a must for the Master level. The
application and documentation required will
be reviewed and questions answered. Thissession will not be audiotaped. (No CEUs)

10								AICI 2008 Conference Registration BrochureGeneral Information
REGISTRATION
Registration and workshop fees are shown in U.S.
Dollars. Full Conference Registration includes
admittance to general meetings, concurrent
sessions and the Exhibition. Meals include
breakfast on Saturday, Sunday and Monday,
lunches on Saturday and Sunday, refreshments
at breaks Saturday and Sunday, the Opening
Ceremonies and the Gala Awards Banquet.
One Day Conference Registration (Saturday,
Sunday or Monday) includes enrollment into
your choice of concurrent sessions, admission
to the Exhibition, plus breakfast and lunch on
Saturday or Sunday, breakfast only on Monday.
Does not include Gala Awards Banquet orOpening Ceremonies.
Please note:
In order to register for Mid-Conference
Workshops, you must be registered and have paid
the Full Conference Registration fee or the One
Day Conference Registration fee in addition to
the Mid-Conference Workshop fee.
EARLY BIRD REGISTRATION
Conference Registration must be received or
postmarked on or before April 4, 2008, at AICI
headquarters in order to take advantage of Early
Bird pricing.
Ways to Register:
1. Fax to +1 (515) 243-2049
2. Mail to AICI Headquarters
300 East Grand Avenue, Ste. 330
Des Moines, IA 50309 USA
3. Online at www.aici.org.
ON-SITE REGISTRATION
Registration will be open Thursday, May 15,
through Monday, May 19 from 7:00 a.m. –7:00 p.m.
MEMBERSHIP INFORMATION
Please visit www.aici.org or contact AICIHeadquarters at +1 (515) 282-5500 withmembership inquiries. Complete theMembership Application in this brochure toreceive the member registration rate.
ACCOMMODATIONS
Renaissance® Tampa Hotel International Plaza
4200 Jim Walter Boulevard
Tampa, Florida, USA 33607
Telephone: +1 (813) 877-9200
Facsimile: +1 (813) 877-3000
www.renaissancetampa.com
TOLL-FREE RESERVATIONS
US & Canada attendees phone number to call:+1 (800) 644-2685
For International Toll Free numbers, see:www.marriott.com/reservation/worldnum.mi

GUEST ROOM RATESTo Make Hotel Reservations
Contact the Renaissance Tampa Hotel directly ateither +1 (813) 877-9200 or+1 (800) 644-2685.
When making your reservation, be sure to
identify the group name as AICI Annual
Conference 2008. A limited number of guest
rooms have been blocked for AICI , so be sure
to make your reservations early! Room rates:$160.00 single/double/triple/quadruple + tax(currently 12%).
In order to receive this discounted conference
rate, reservations must be made by April 21,
2008. After April 21, 2008, reservations will
be accepted on a space available basis and theconference rate cannot be guaranteed.
• Check-in time is 4:00 p.m. Rooms cannot
be guaranteed prior to that time.
• Check-out time is 12:00 Noon. Late checkouts cannot be guaranteed.
The Renaissance Bell Desk can arrange to checkbaggage for those arriving early when rooms areunavailable and for guests attending functions
on departure day.
HOTEL PARKING
Complimentary self parking is available in agated lot. Valet parking is $13.00 daily, $16.00
overnight.
AIRPORT ACCESSIBILITY
Tampa International Airport (TPA) is serviced
by many major carriers: Air Canada, AirTran
Airways, American Airlines, British Airways,
Cayman Airways, Continental Airlines, Delta
Airlines, Freedom Airlines, Frontier Airlines,
Jet Blue, KLM Royal Dutch Airlines, Midwest
Airlines, Northwest Airlines, Southwest Airlines,
Spririt Airlines, TED, U.S. Airways, United
Airlines and WestJet.
GROUND TRANSPORTATION
Tampa International Airport (TPA) isapproximately 2 miles, or a 7-minute drive to
the Renaissance Tampa Hotel, International
Plaza. Transportation to the hotel is available via:
SHUTTLE SERVICE
The Hotel provides a complimentary shuttlethat picks up guests at the airport every halfhour, from 5:00 a.m. to 1:00 a.m. Airport Limos(Shared Passenger Van Service) is provided
by SuperShuttle at the Tampa International
Airport. Ticket counters are located in theCommercial Ground Transportation Quadrants
located at all four corners of the Baggage Claim
Level. Discounts for additional members of agroup going to the same address. Rates include
of up 3 pieces of luggage. Please contact theservice provider directly for exact fares andother information. SuperShuttle:+1 (727) 572-1111 or +1 (800) 282-6817

TAXI SERVICE(The minimum fee from the airport is $10)
The airport is served by Yellow Cab andUnited Cab. Both companies charge the same
fares: $2 plus $2 per mile. The minimum
fee is $10. Taxi cab service is provided fromthe Commercial Ground Transportation
Quadrants located in all four corners of the
Baggage Claim Level.
EXHIBITOR INFORMATION
Please visit www.aici.org or contact Sharyn
Baudler at AICI Headquarters at+1 (515) 282-5500 for details. Any individual
and/or company wishing to display/sell theirproducts or services during the AICI Annual
Conference and Exhibition must do so in the
Exhibit Hall during official hours. Exhibitor
registration is necessary and fees must be paidin advance. No exceptions will be allowed. Any
individual or company who does not follow
these rules and regulations governing the
AICI Exhibition will be subject to immediate
dismissal from the AICI Annual Conference
and Exhibition and be subject to an ethics
violation.
GENERAL INFORMATIONAICI appreciates members’ cooperation in
refraining from scheduling educational eventsof their own from one week prior to one
week following the Annual Conference andExhibition. By helping the image consulting
community focus exclusively on AICI events
during that period, members are contributing
to the success of the AICI Annual Conference
and Exhibition.
, IA 50309 USA
CANCELLATION POLICY
Cancellations must be received at AICIHeadquarters in writing before April 30, 2008.
Your registration fee will be refunded, less a $50
processing fee.

No refunds will be made after
April 30, 2008.
If AICI cannot hold the 2007 Annual
If AICI cannot hold the 2008 Annual
Conference and Exhibition due to acts of God,war, government regulations, disaster, strikes,
civil disorder or curtailment of transportation
facilitating other emergencies making it
inadvisable, illegal or impossible to provide thefacilities or to hold the meeting, each prepaid
attendee will receive a copy of the conference
handouts and any other materials that would
have been distributed. Fixed conference
expenses will be paid from the pre-registration
funds. Remaining funds will be refunded to
pre-registrants. AICI is not responsible for any
other costs by pre-registrants in connection
with the conference.

AICI 2008 Conference Registration Brochure							11