Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

September 1, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix’s short range beacon “MyBeacon® Pro MB004 At” is now available
Especially designed for short distance that receives data only from beacons in close
proximity even when there are beacons adjacent to each another

Aplix IP Holdings Corporation (“AIP”) announced today that “MyBeacon™ Pro MB004 At” is now available
in the market, which comes from Aplix’s “MyBeacon™ Pro Series” products that have been receiving
attention as a new solution for a wide range of services such as O2O and location information and the like.
“MyBeacon™ Pro MB004 At” allows you to receive only the information in a closer range even when there
are multiple beacons being located in adjacent to each other such as goods shelves or exhibition booths.
Amongst practical use cases of Aplix’s beacons in various industries, we have developed “MyBeacon™
Pro MB004 At”, a short range beacon which activates the application only when the smartphone enters aspecified short range, to satisfy our customer’s request. Up until now, it would take considerable efforts tomake the device react when there are multiple beacons in close proximity when implementing theapplication. However, with our new short range beacon, we can limit the shortest radio receivable distanceto under 15cm, as well as keep the longest distance within 2m, so the implementation and tuning of theapplication has been made easier. Also, the interference can be minimized even if there are multiple
beacons within a confined space, so it is now easier for our customers to provide services which require
high precision.
Now with Aplix’s new short range beacon, information can be transmitted and changed smoothly when
you walk around in an exhibition hall or gallery where display items are placed closed to each other. Other
than that, such beacon product can also be set up on a person’s desk, and it can detect if the person is at
desk or not, and can provide services within the specified personal space. Since the radio receivabledistance can be configured to about 15cm, Aplix’s short range beacon can be applied and made to react
when there is a smartphone in a close range. We will continue to increase our product lineup so that you
can choose the beacon most suitable to the need of your application.

MyBeacon™ Pro MB004 At”

Aplix IP Holdings Press Release
With Aplix’s high level of software development capability and innovativeness, we endeavor to meet ourcustomers’ needs in our technology business where we could demonstrate our advantage. By providing
excellent technology timely, and also by offering beacon hardware at low price, which can be easily andreliably used by anyone, as well as infrastructural service such as security, we devote ourselves more than
before to expanding our markets and business foundation.
■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling
lives through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location
beacons and notification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and isincreasingly used in many different business sectors, including food and drink services, apparel and fashion, distribution, real estate,leisure and entertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional
information solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only
when it detects a predetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as
water purifiers, humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerouswell-received titles. One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in bookform. Offering books and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular
books including Don’t Spill the Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL：

050-3786-1702■ Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of theirrespective companies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japaneseoriginal and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for
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