CSRCSR REPORTREPORT

The entire cover of this report is a designated image for KazashiteBokin. Please refer to pages 6 for details.

2016SoftBank Group CSR Principles
The SoftBank Group has an important social responsibility as an operator of high-speed broadband networks to­provide information as a lifeline. To fulfill this mission, the Group strives to contribute to society by placing priority

Information Revolution –Happiness for everyone

on customers’happiness. We also aim to meet our shareholders’expectations by challenging ourselves to achieve
future growth. We work to provide an environment where employees can grow by taking on challenges and feel asense of fulfillment and pride, while ensuring that our business partners can prosper together with us through mutual
trust and innovation. We will continue to contribute to realizing a society where the dream and vision of a healthy
Internet society can be sustained for future generations.
We at the SoftBank Group want to be a company that grows together with our stakeholders throughour business activities, based on the corporate philosophy of“Information Revolution – Happiness for

Guided by our corporate philosophy of“Information Revolution – Happiness for everyone,”the SoftBank Group willcontinue to take on the challenge of addressing the many problems still unsolved by humankind and thereby contribute to the betterment of society.

everyone.” In order to achieve our goals, we continue to ask ourselves:
Do We Create…

excitement and surprises, user friendliness and reliability, and joy for everyone?
The SoftBank Group stays customer-focused.

In 2015, we launched the personal robot“Pepper,”the first robot in the world to have emotions, and Pepper is
now at work at facilities for seniors, kindergartens, and a wide range of other venues. As technology continues to

Do We Maintain… a relentless pursuit of growth, a robust and transparent management, and fair andtimely disclosure?

advance on a global scale and the idea of a society that co-exists with robots becomes a reality, I believe people’s

The SoftBank Group strives to meet its shareholders’expectations.

lives will be enriched for a better, more marvelous world.
In addition, the SoftBank Group is promoting the use of solar power, wind power, and other renewable energy

Do We Provide…

opportunities for new challenges and personal growth, an environment that stimulates diversity, andresources with its business partners both in Japan and abroad, aiming to make a positive contribution to the Earth’sfair recognition of efforts and results?

environment from a global standpoint.

The SoftBank Group nurtures its employees’motivation and pride.

As a driving force behind the Information Revolution, we will provide new platforms and services to realize a society that enriches people’s lives throughout the world while promoting technological innovation. With a focus on the
key themes of the SoftBank Group CSR Principles, which are building a healthy Internet society, cultivating the next
generation with dreams and aspirations, safeguarding the planet’s future through environmental protection, and supporting the reconstruction of areas affected by natural disasters, we will work through our businesses to solve theproblems facing society.
Masayoshi Son Chairman & CEO, SoftBank Group Corp.

August 2016

About the SoftBank GroupDo We Build…

mutual trust, fair relationships, and partnerships leading to innovation?
The SoftBank Group evolves together with business partners.

Do We Promote… a healthy Internet society, the dreams and ambitions of the next generation, andthe future of our planet?
The SoftBank Group contributes to a brighter society.
The SoftBank Group is moving ahead in business, with high aspirations for the future Internet society.

Share of Net Sales*

Contents

The SoftBank Group will drive the Information Revolution with cutting-edge technology and a superior business modelthat meet the needs of today’s information industry, which is the Group’s business domain.

■ Chairman & CEO Message

2 ▶

■ SoftBank Group CSR Principles

3 ▶

Breakdown ofConsolidated Net Sales■ Feature I	Promoting and Expanding the Use ofRenewable Energy across the Group

4 ▶

Total

■ Feature II Pepper’s Broadening Scope of Service

5 ▶

■ Creating a Cooperative Community

6 ▶

■ Supporting the Tohoku Region

8 ▶

■ Disaster Countermeasures

11 ▶

■ Striving to Make Dreams and Aspirations a Reality

12 ▶

■ Safety and Security

13 ▶

■ Environment

14 ▶
16 ▶

As of March 31, 2016

Corporate name
FoundedCorporate headquarters
Representative
CapitalSubsidiaries
Number of associates
Number of employees

SoftBank Group Corp.
September 3, 1981
1-9-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-7303
Masayoshi Son, Chairman & CEO¥238.8 billion
739
135
199 (consolidated base: 63,591)

Business Segments and Main Group Companies (FY2015)■ Domestic Telecommunications Segment ¥3,144.7 billion SoftBank Corp. / Wireless City Planning Inc.
■ Sprint Segment¥3,871.6 billion Sprint Corporation■ Yahoo Japan Segment¥652.0 billion Yahoo Japan Corporation / ASKUL Corporation■ Distribution Segment¥1,420.4 billion Brightstar Corp. / SoftBank Commerce & Service Corp.
■ Others¥390.7 billion	Fukuoka SoftBank HAWKS Corp. / SB Energy Corp. /Bloom Energy Japan Ltd.

¥9,153.5 billion(FY2015)■	Domestic
Telecommunications
Segment

34.6%■ Sprint Segment

42.6%■ Diverse Needs■ Yahoo Japan Segment

7.2%■ Others 		

18 ▶

■ Distribution Segment

15.6%■	Results of FY2015 and Plan for FY2016

20 ▶

Reporting Period: April 2015–March 2016
Reporting Scope: ‌SoftBank Group (Consolidated subsidiaries inside Japan)* Share of net sales for each reportable segment isbased on the total of all segments (excluding Others)

More details can be found(Link to external website)

Company Names
Company names used in this report are current as of August 1, 2016 unless otherwise stated.

CSR REPORT 2016

2

SOFTBANK GROUPCSR REPORT 2016

3

SOFTBANK GROUP

Feature Ⅰ

Promoting and Expanding the Use ofRenewable Energy across the GroupFeature Ⅱ

Pepper’s Broadening
Scope of Service

FIT Denki Plan(renewable energy)

SoftBank Denki
Powered by SB Power Corp.

SoftBank Corp.

SB Power Corp.

Electricity provided through the
FIT Denki Renewable Energy Plan

SoftBank Denki Provides FIT Electricity
from Renewable Energy Sources
SoftBank Corp. began taking applications in January 2016 for its new electric power service, SoftBank Denki, which delivers electricity to residential
customers“securely, safely and at a great price.” In addition, Group
company SB Power Corp. has developed the FIT Denki Plan (renewableenergy), which provides power with a high FIT (feed-in tariff) electricity*
ratio. FIT electricity is generated from renewable sources like solar power.
The plan is being offered in the areas served by Hokkaido Electric Power
Co., Inc., Tokyo Electric Power Company Holdings, Inc., and The Kansai
Electric Power Co., Inc.
(as of August 1, 2016).
* Some of the costs incurred by SB Power Corp. in procuring this electricity are covered by surcharges
collected from all electricity users. The CO2 emissions derived from this electricity are treated as being
equivalent to the nationwide average for electricity, including thermal power. The ratio of this electricity
within SB Power Corp.’s overall power source mix is promised to be 50% or more on an annual basis.

Electricity
procurement
Expansion of renewable energy
development

CSR REPORT 2016

4

SOFTBANK GROUP* We are no longer taking applications due to the large number that have been received.

Feedback from Users
Tadahiro Nanba
Midorigaoka Gakuen Hayashi Kindergarten
The children’s response was very positive andmany of them were actively engaged with smiles
on their faces. Having Pepper join us also
served as a very good opportunity for imagining
a society in which people and robots live happily
together.
From an educational perspective, I can see
the potential for Pepper to play a unique role infostering a greater desire in children to interact
with their classmates and the adults aroundthem as well as develop an awareness of people
different from themselves.

Photographs by courtesy of: Midorigaoka Gakuen Hayashi Kindergarten and Ishikawa Gakuen Suginoko
Kindergarten

Renewable energy power
generation company

etc.

SoftBank Tomatoh Abira Solar Park Goes Online
with Annual Output for Approx. 30,000 Households
On December 1, 2015, renewable energy provider SB Energy Corp. and
Mitsui & Co., Ltd. started operations at SoftBank Tomatoh Abira Solar Park,
one of Japan’s largest solar power facilities. This mega solar power facility
occupies a site of approximately 1.66 million m2 (approx. 166 ha) in Toasa,
Abira, Yufutsu District, Hokkaido Prefecture and has power output ofapproximately 111,000 kW (approx. 111 MW). It is expected to generatearound 108.014 million kWh annually, which is equivalent to the power
consumed by roughly 30,000 average households in a year.
SB Energy Corp. will continue to promote the construction andoperation of renewable energy power stations that generate powerfrom natural energy sources including mega solar, wind, biomass,hydro, and geothermal, and work to further promote and expand useof renewable energy.

The personal robot Pepper is the first robot in the world to haveemotions. Pepper is loaded with fun robot apps that allow children tolearn and play. We believe that in offering this exciting experience of the
future, we are also able to provide great joy and learning as well. So in
March 2016, SoftBank Robotics Corp. began soliciting participants for the
Pepper Smile Program. Under the program, Pepper is loaned out free ofcharge for one month to kindergartens and children’s medical facilities toprovide the opportunity for children to experience the future with him.
So far, Pepper has been dispatched to a large number of kindergartensand children’s medical facilities.*

Retailer

SB Energy Corp.

Pepper Smile Program—Bringing Joy and Learning toChildren at Kindergartens and Pediatric Hospitals

Providing Recreation at Nursing Care Facilities
Pepper for Biz is a corporate service that has garnered attention not only for its contributions to the business world but
for Pepper’s role as a device for supporting local communities. Ittokai Group, a social welfare organization that provides
day care services* for seniors, uses a day service robot app that was planned and developed jointly by rehabilitation
specialists and Fubright Communications. The app provides seniors with an enjoyable form of recreation that also serves
as rehabilitation by having them move their arms and legs following Pepper’s lead and learn choreographed movements
while singing.
The response of seniors who have interacted with Pepper has been extremely positive, and many encouraging comments
have been received, such as,“Pepper’s voice and gestures are so cute!”and“Pepper is like a grandchild.” Pepper also
helps to lighten the load of staff members by acting as recreation support staff.
* Day care services are rehabilitation services for seniors that include physical therapy, occupational therapy, and speech-language-hearing therapy. There are also programs forcalisthenics, functional exercises, lunches, bathing and recreation.

Activities in the Areas
Affected by the 2016 Kumamoto Earthquake
SoftBank Tomatoh Abira Solar Park

Pepper was dispatched in June 2016 to evacuation shelters in Kumamoto
Prefecture to support the communities affected by the 2016 Kumamoto
Earthquake that occurred in April. The aim was to relieve some of the stress of
those living in shelters for an extended time. Evacuees, from children to adults,
had a fun time with Pepper, conversing, doing exercises, playing games, and more.

CSR REPORT 2016

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SOFTBANK GROUP

Creating a Cooperative Community

If you download the KazashiteBokin app and scan the area inside the brackets () on this page or the cover of this CSR Report(the whole cover) with your smartphone camera, you can make ongoing donations to various NPOs active in and outside of Japan.

The SoftBank Group gives solid form to the desire many people have to help one anotherby partnering with customers to provide ongoing support for the people in need.
Charity Smile Donation

Charity Mobile Donation

Helping Children throughout Japan without
Family Support

Enabling Customers to Contribute to Society Just by
Using Their Mobile Phones

SoftBank Corp. launched Charity Smile Donation in February 2016 to support
children nationwide whose parents have passed away or who have lost theirhomes because of abuse or other reasons. It is an optional service that allows
customers to donate ¥10 each month over a two-year period when they pay
their mobile phone charges. SoftBank Corp. then matches the donation withan additional ¥10 so that each month a total of ¥20 is donated.
It is estimated that there are approximately 400,000 children*1 in Japan
who have lost their parents due to an accident or disaster. Furthermore,
approximately 30,000 children are forced to live in 600 foster care facilities
throughout Japan due to abuse and other reasons. Over 100,000 cases*2 ofchild abuse are reported each year to child consultation centers throughout
the country. Donations collected through Charity Smile Donation are used toprovide scholarships to children in these situations and to fund programs that
support their autonomy after they are out of foster care.

Cumulative number of­participating subscribers:
Approximately

76,000*3

Recipient organizations:
Ashinaga / Central Community Chest Society

Dedicatedonlineapplicationform*1 Survey by Ashinaga in 1995
*2 Survey by Ministry of Health, Labour and Welfare*3 As of August 2016
* In the event of a major disaster, the donations will be allocated to supporting affected areas. Subscribers remainin the program for two years after signing up.

KazashiteBokin

Enabling People to Contribute to Society Anytime,
Anywhere, Using Their Mobile Phones
SoftBank Corp. has provided KazashiteBokin since March 2014 to connect
those wishing to donate with NPOs that need donations to fund sustainable
activities. As of July 2016, donations totaling over ¥200 million have been
made to over 300 NPOs in a variety of fields.
KazashiteBokin enables customers to make ongoing donations from a­dedicated website to a registered organization of their choice when they pay
their SoftBank mobile phone service charges. Donations can also be made toregistered organizations from SoftBank mobile phones simply by dialing a­dedicated number. Customers can also use their SoftBank points to makedonations to organizations that conduct disaster relief activities when largescale disasters occur.
We are conducting a range of initiatives utilizing KazashiteBokin to promotecustomer donations. For example, we conducted the“Heart Wrapping
Project—Thank You for Reaching ¥100 Million”campaign from December
2015 to February 2016. During that time, SoftBank Corp. made additional
donations to respective NPOs based on the number of times customers
donated (totaling ¥1.11 million)* and provided a free gift (Otousan Social
Contribution Badge) to everyone who initiated ongoing monthly donations toan eligible recipient organization.

Charity Mobile Donation was launched in February 2016 to enable customers
to make donations to NPOs involved in social contribution activities simply byusing their mobile phones.
When a customer signs up for a new phone or upgrades their phone, they
can apply via a dedicated website set up for each NPO to have SoftBank Corp.
make a donation to that organization (at no additional cost to the customer) of¥6,000. A further donation of 3% of their monthly mobile phone service
charges (total of the basic monthly usage charge, domestic voice call charges,
and usage fees for added services) can also be made for up to two years.

Customer

SoftBank mobile phone(Charity Mobile
compatible model)

Recipients

Over 300 NPOs

Directed to the donation website from a URL or QR
code displayed on a form of media such as a website,social networking service, or pamphlet

New subscription or upgrade

SOFTBANK GROUP

NPO

donationmonthly
service charge

Continuously
donated over

2 years

Donations support social
contribution activities ofeach organization

募金の
お知らせ

ご案内

Scan a poster or pamphlet
with the smartphone camera
Launch theKazashiteBokin app

Select donation
amountScan the poster or pamphletof a registered recipient (NPO)with the smartphone camera

Pay together with mobile
phone service charges*

SatofullSatofull Aims to Promote Ongoing Local Revitalization Using the Furusato Tax Program
The Satofull website promotes the government’s Furusato Tax program formaking tax donations to local municipalities for the purpose of promoting
regional revitalization. The site aims to get as many people as possible­supporting local communities by providing a one-stop service that allows them
to apply to donate to a municipality of their choice, select local specialty items
they wish to receive, and make donation payments.
Satofull is based on the idea of“full”maximization of hometown vitality
and the“full”promotion of hometown charms and attractions, and is therefore focused on promoting the initiatives and local specialty products ofthese municipalities. As of August 1, 2016, Satofull handles Furusato Tax
program procedures for 100 municipalities, and will continue promoting the
program with even more communities to further contribute to local revitalization going forward.

* Those using non-SoftBank mobile phones can pay
using a credit card.

6

Ashinaga / Central Community Chest Society /Médecins Sans Frontières Japan / Terra Renaissance /TOYBOX / doubutukikin / Organization for Cool Seniors
in Japan / PUBLIC INTEREST INCORPORATEDASSOCIATION NATIONAL CONGRESS OF PARENTS &TEACHERS ASSOCIATION OF JAPAN / Japan
Committee for UNICEF / Peace Boat Disaster Relief
Volunteer Center

ニュース* Not including donations made by calling dedicated numbers or using SoftBank points.

CSR REPORT 2016

Customers can select the recipient organization fromthe following (as of August 2016)¥6,000 One-oﬀ
3% of

Example of How the Donations Work
Access website

SoftBank(Customer pays zero)

10 recipient NPOs

CSR REPORT 2016

7

SOFTBANK GROUP

Supporting the Tohoku Region

Keeping On. Drawing Closer. Doing What
Only the SoftBank Group Can Do.
Charity White

Cumulative number ofparticipating subscribers:

Customers and SoftBank Corp. Work Together toContinue Supporting the Children of Tohoku
Donations of over ¥1.0 billion have been made through the Charity White
program since August 2011 when it was launched to provide continuing
support for children affected by the Great East Japan Earthquake.
Charity White is an optional service in which customers donate ¥10 eachmonth when paying their mobile phone or broadband service charges and
SoftBank Corp. matches the donation to provide a total donation of ¥20 every
month for a period of two years.

From You

FromSoftBank

Total

Total donated amount:¥1,082,054,1
Recipient organizations:
Ashinaga / Central Community Chest Society

affectedarea* Subscribers remain in the program for two years after signing up.

Keep on Supporting Tohoku Project

Supporting Organizations Working on Behalf of Childrenin Tohoku
SoftBank Corp. conducted the Keep On Supporting Tohoku Project fromMarch 3 to March 31, 2016 to support children who still do not have anadequate environment for learning or playing and children in need ofemotional care due to the Great East Japan Earthquake.
SoftBank Corp. matched donations made by customers to seven­organizations through KazashiteBokin during the project period. A total of¥3,777,000* was donated.
Recipient organizations: Ashinaga / Central Community Chest Society (Volunteer Support2) / TOYBOX / Nijiiro Kureyon / Great East Japan Earthquake Recovery Initiatives­Foundation / NPO Beans Fukushima / Baby Smile Ishinomaki* Calculated based on the donation application amount. The matching donation from SoftBank Corp. applied to
one-time donations during the project period and ongoing monthly donations for March that were initiated during
the project period.

—Special Website to Provide Informationon the SoftBank Group’s Reconstruction Support Initiative—

Dreams, Revitalization and Change for Tohoku—Providing Opportunities to Learn about
Community Service to High School Students Who Will Support Tohoku’s Future—
SoftBank Group Corp. invites 100 high school students* from the Iwate, Miyagi,
and Fukushima Prefectures, which were affected by the Great East Japan
Earthquake, to the University of California, Berkeley, the alma mater of
SoftBank Group Representative Masayoshi Son, for an intensive three-weektraining program each year to give them the opportunity to learn about leadership and community service.
The students participate in the university’s problem-solving workshop
Y-PLAN (Youth-Plan, Learn, Act, Now) and seek out ways to reconstruct Tohoku
by learning to think and act actively.
Upon returning to Japan, most of the students use what they learned in the
program to demonstrate leadership in their communities and actively engage insocial contribution activities.
After returning, opportunities are created for participants to get together totalk about their studies in the U.S. and how they are utilizing what they learnedin local activities and also to help them network with similarly motivatedpeople. In addition, to support the activities of students returning to their local
communities from the U.S., initiatives such as a system for collaboration withlocal adults (adult allies) are in place to help them transform their studies into
concrete actions.
* 300 people in fiscal 2012

Activities of Participants after Returning to Japan❶ trees

Promoting the Appeal of the Soso Region(Soso Region, Fukushima Prefecture)
The Somauma Teikibin Internet shopping service has been operated since
September 2014 by high school students living in the Soso region of Fukushima
Prefecture in order to publicize the activities of people working for the reconstruction and create links between people living in Tohoku with people living inother regions.
For a ¥20,000 annual payment, customers are sent local products recommended by the high school students four times a year, along with a message
from the producers, recipes, local information, and a letter of appreciation fromthe students.

❷ Magnetic Decorating Project

The site uses a report format to provide information on the Group’s reconstruction
support initiatives conducted thus far, interviews with people involved in ongoing activities
for Tohoku’s reconstruction and information on the current situation in the region.
◦The SoftBank Group’s Reconstruction Support Initiatives◦Tohoku visit reports ◦Reconstruction support interviews(Japanese only)

8

2.99 million

Support for/ MonthCSR REPORT 2016

Approx.

TOMODACHI SoftBank Leadership Program

SOFTBANK GROUP

Not“Temporary Housing”but“Home”(Kamaishi, Iwate Prefecture)“Where we live is not temporary housing; please call it our home.” Out of thisdesire, the walls of a temporary housing complex in Kamaishi were decorated
in colorful magnetic sheets with hand-drawn artwork. The project was
conducted with the cooperation of Sanriku Hitotsunagi Nature School, which isactive in Kamaishi.
People from all over the country participated in the project alongsidetemporary housing residents and local high school students, and a total of
6,000 magnetic sheets were installed to decorate the walls of the houses.

CSR REPORT 2016

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SOFTBANK GROUP

Conducted since 2012
To be conducted until fiscal 2021
A cumulative total of approximately

600

high school students
had taken part as of fiscal 2015

Supporting the Tohoku Region

Disaster Countermeasures

Yahoo Japan’s Continuing Support for
the Reconstruction of Tohoku

Responsibility as a Company Providing
Communications Infrastructure
Disaster Drills

Yahoo Japan Corporation “Yahoo(
Japan”) has conducted various initiatives
since just after the Great East Japan Earthquake, including communications
and support activities related to the disaster. Five years have passed since theearthquake, but the company remains committed to helping with many of the
problems facing Tohoku, drawing on the Internet and the connections formed
between people.

Biannual General Disaster Drills for Rapid Restoration of Communications Networks
As a provider of communications infrastructure, one of society’s important
lifelines, SoftBank Corp. maintains its readiness for an emergency or disaster bydeveloping guidelines and measures to prepare for large-scale disasters whileclosely coordinating with related government agencies.
For example, we hold biannual general disaster drills in the spring and fallto simulate a major earthquake or fire. In March 2016, the drill simulated thediscontinuation of city functions in the Tokyo metropolitan area due to a major
earthquake, using the exercise to reaffirm operations of the Disaster Response
Department set up in the Kansai region and the series of operations involved in
restoring communications. Specifically, engineering division employees in
Kansai practiced relocating mobile power supply vehicles and mobile basestations dispersed throughout the country to a base camp established on theoutskirts of the Tokyo metropolitan area and other key sites and putting theminto operation.
In addition, helicopters were mobilized to confirm the safety of helicoptertransport during a large-scale disaster. Helicopters can now be utilized inpersonnel transport and information-gathering during emergencies and­disasters, providing visual confirmation of the situation on the ground fromthe air.

TOUR de TOHOKU

Cycling Event Keeps the Memory of the Earthquake Alive
Yahoo Japan has been involved in addressing the challenge of getting people
to come to the region affected by the earthquake, creating something together
with local residents, and then conveying that from Tohoku to the rest of Japan.
In 2013, we wanted to do something to bring people to Tohoku, so we started
a cycling event called TOUR de TOHOKU. In the first year, around 1,500

people participated, and in the third year in 2015, roughly 3,500 people
participated, as the number of riders has continued to increase. We plan tocontinue the event for 10 years and hope that in the future it becomes anevent that draws two generations of participants—both parents and their­children—so that memories are passed down and children who know nothingof the earthquake learn about it.

Reliable Services during Disasters

What We Can Do Five Years On from the Earthquake

Providing Information on Disasters and Preparedness andSecuring a Means of Communication

Search for 3.11
Search for 3.11 is a program in which Yahoo Japan donates to organizations
involved in supporting the reconstruction at a rate of ¥10 per person who
searches on Yahoo! Search on March 11 using the keyword“3.11.” Yahoo!
Search data and other sources show that the public’s interest waned over theyears following the Great East Japan Earthquake, so Yahoo Japan started theprogram in 2014 to again make the earthquake a personal concern by­encouraging people to actively perform online searches. In March 2016,¥24,662,060 was donated to 10 organizations involved in the Tohoku
reconstruction.

Tohoku Yell Market
FUKKO DEPARTMENT, which communicates and sells products whose sales
channels were disrupted by the earthquake to all of Japan through an online
market, has been upgraded and reopened as the Tohoku Yell Market (meaning‘yell out for Tohoku’). To continue to support Tohoku into the future, themarket has been based on the concept of people buying things they truly
want, rather than buying simply to support the reconstruction, and recognizing
the importance of securing sustainable sales channels.

(Japanese only)

The SoftBank Group provides services for distributing disaster and preparedness information, information when disasters occur, and the means forcustomers to communicate.
◦Providing Information for Disaster Preparedness

Recipient organizations: Fisherman Japan /Odaka Worker’s Base / Dream Project /Minami Sanriku Mishin Koubou / COOL AGRI /Iwaki OtentoSUN Enterprise Cooperative /Kirikiri Koku / TEDIC / Mother Link Japan /Goshi Goshi Fukushima

Yahoo Japan’s weather and disaster information services provide a full range of­meteorological and disaster-related information, including a rain cloud radar service
with a zoom function that tracks rain clouds in real time. Practical articles on disaster
preparedness are also published along with information on preparedness-related
merchandise and other matters to increase people’s knowledge of disasters andpreparedness issues.

◦Providing Information Quickly in Disasters
SoftBank Corp.’s SoftBank-branded and Y!mobile-branded mobile services send out
emergency earthquake alerts, tsunami warnings, special warnings, and disaster andevacuation information to customers in affected areas via emergency messages. In
addition, Yahoo Japan provides the Yahoo! Disaster Alert service, which notifies
customers via their smartphones or conventional mobile phones of emergency­earthquake alerts, heavy rainfall alerts, and evacuation and other information.

◦Securing a Means of Communication in Disasters
SoftBank Corp.’s SoftBank-branded and Y!mobile-branded services provide theDisaster Message Board and Disaster Voice Messaging Service to allow customers to
confirm the safety of others during major disasters and similar situations. In addition,
when emergency calls are made via the 110 or 119 numbers from a SoftBank mobile
phone, location information is automatically sent to the organizations that receive
emergency calls.
* See the companies’websites for compatible models.

CSR REPORT 2016

10

SOFTBANK GROUP

Yahoo Japan’s disaster alerts

CSR REPORT 2016

11

SOFTBANK GROUP

Disaster Message Board

Striving to Make Dreams and Aspirations a Reality

Safety and Security

Using Various Means to Empower
Everyone Who Takes Up a Challenge

Toward a Society Where Everyone Can Use Mobile
Phones and Smartphones Safely and SecurelyLet’s Think about Mobile Phones

DO-IT Japan

Utilizing Mobile Devices to Help Young People with
Disabilities Develop into Future Leaders

Educational Materials for Teaching Children
How to Stay Safe and Secure
When Using Smartphones

Since 2007, SoftBank Corp. has supported DO-IT (Diversity,
Opportunities, Internetworking and Technology) Japan, an education andemployment support program for young people with special needs sponsored by the Research Center for Advanced Science and Technology at
the University of Tokyo. DO-IT Japan seeks to help develop futuresociety leaders by supporting elementary, junior high, and high school
students, and university students with disabilities or illnesses in theirpursuit of further education or employment.
SoftBank Corp. has conducted programs utilizing tablet devices with
EDUAS Corp., which is engaged in the education business, since 2011 andheld seminars for parents and guardians to support the further stimulationof learning.

Children Experience the Joy of Sports with Fukuoka
SoftBank HAWKS Players* SoftBank Group Corp., SoftBank Corp., Yahoo Japan Corporation, SB Atwork Corp., SB Creative Corp.,
SoftBank Payment Service Corp., Odds Park Corp., SoftBank Technology Corp.

Tobitate Japan Scholarship Program

held by the National Institute on
Consumer Education.

SoftBank Corp. is working to support moral education using the Let’s Think
about Mobile Phones series of educational materials. The series uses
videos and other media to teach young people how to stay safe and secure
when using a mobile phone or smartphone. The fourth installment in theseries, Let’s Think about Mobile Phones and Smartphones, focuses oncurrent social issues such as cyberbullying and texting while walking. The
course uses videos to highlight issues regarding safe and secure usage ofmobile phones and smartphones, which the children then consider anddiscuss independently. In this way, the course content can help children toreconsider their own way of using mobile phones and the Internet.
The Let’s Think about Mobile Phones series includes a DVD of video
materials, a teaching guide and worksheets. It is distributed free of charge
to schools and other educational organizations. Teachers, parents, andlocal youth counselors can use the materials to facilitate lessons orcourses on the safe and secure usage of mobile phones and smartphones.

Baseball Clinics with Fukuoka SoftBank HAWKS Players

The Fukuoka SoftBank HAWKS and the Fukuoka SoftBank HAWKS Players
Association held the“SoftBank HAWKS Baseball Kids 2015 in Kyushu”baseball workshops at eight venues in November 2015, drawing the participation of some 2,000 elementary school students.
In addition, around 200 students took part in“SoftBank HAWKS Baseball
Kids in Tokyo 2015,”which was held with support from Group companies.*
The aim of the workshops is to contribute to sound youth development andhelp promote sports by allowing children to experience the joy of baseballwhile rubbing elbows with active and former SoftBank HAWKS players, aswell as others.

Awarded the Prize for Excellence in the“Excellent Practice Awards concerning
Consumer Education for Schools”

Please click here to apply for the Let’s Think about
Baseball Workshops Held in Areas
Impacted by the 2016 Kumamoto
Earthquakes
Baseball workshops have been held withformer Fukuoka SoftBank HAWKS
players since June 2016 to bring cheer
to children through sports at elementary
schools impacted by the 2016
Kumamoto Earthquakes. One childcommented,“There were so many days I
couldn’t play baseball because of theearthquakes, but I was able to get out
there, move around and have fun thanks
to the workshop, and it really made me
want to play baseball again.”

Mobile Phones and Smartphones educational DVD.
(Japanese only)

Yahoo! Anshin-net

Protecting Children from Danger
with Mobile Phones and Smartphones
SoftBank Corp. and Yahoo Japan teamed up to develop and provide Yahoo!
Anshin-net for SoftBank, a filtering service app for smartphones and tablets.
Users can select from five age-based filtering modes to block access toinappropriate sites and sites that charge usage fees. Furthermore, the app
includes the Internet Safety Quiz feature to assess users’Internet literacy
and provide individually tailored guidance on safety measures.

Public-Private Project for the Next Generation of
Global Personnel
SoftBank Group Corp. supports the Tobitate Japan Scholarship Programfor international study, a public-private partnership initiative started in
2014. Over the seven years through 2020, the program plans to send
approximately 10,000 high school and university students abroad as
exchange students.

CSR REPORT 2016

12

SOFTBANK GROUP

The app can be downloaded here:(Japanese only)

for iPhone

for iPad* The name of the app for iPad is Yahoo! Anshin-net HD for SoftBank.

CSR REPORT 2016

13

SOFTBANK GROUP

Environment

Realizing a Society in Harmony with theEnvironment to Protect the Future of the Planet
3R Initiatives

Global Warming Countermeasures

SB Energy

Recycling Mobile Phones
to Help Preserve the Global Environment

Reducing CO2 Emissions from Offices andTelecommunications Facilities

Building Mega Solar Facilities and Wind Farms
throughout Japan

SoftBank Corp. conducts 3R initiatives (reducing, reusing,and recycling waste products) to help bring about a recycling-based society.
Since mobile phones contain rare metals (palladium,cobalt, etc.) and many valuable resources like gold, silver,
and copper, recycling them helps prevent deforestation
and water pollution caused by resource mining as well as
disputes over mining rights. SoftBank Corp. accepts
mobile phone handsets for recycling regardless of the
manufacturer or provider and collected approximately
1.28 million used mobile phones in fiscal 2015.

At the Group’s corporate headquarters building, we havebeen promoting various energy conservation measures,
including appropriate lighting adjustments and rationalization of air conditioner operation times, based on the Act
on the Rational Use of Energy (Energy Conservation Act),the Tokyo Metropolitan Basic Environmental Ordinance,and other regulations.
Moreover, the corporate headquarters and SoftBank
Corp.’
s network centers and data centers have obtained
ISO 14001 certification, the international standard forenvironmental management systems, and actively work to
reduce power consumption.

SB Energy Corp. operates mega solar power plants in 22 locations (25 plants)
throughout Japan as of July 1, 2016, the first of which started operations in
Kyoto, Kyoto Prefecture and Shinto, Gunma Prefecture on July 1, 2012. At
Wind Farm Hamada, SB Energy’s first wind power generation plant, 29 windturbines have been put into operation as of June 10, 2016. Going forward, SB
Energy intends to continue building and operating power plants that use
renewable energies.

Bloom Energy Japan

COOL CHOICE

Stable, Secure, andSafe Bloom Energy Servers

SoftBank Nagasaki Koyagi Solar Park

【 Renewable Energy 】Constructing Mega Solar Power Plants and Wind Farms Nationwide As of July 1, 2016

Support for COOL CHOICE
The SoftBank Group supports COOL CHOICE, a national
campaign being conducted by the Ministry of theEnvironment to mitigate global warming, and is working toraise awareness of it. COOL CHOICE encourages people
to make wise choices to mitigate global warming, such as
choosing energy-efficient, low-carbon products, services
and activities, to achieve the goal of reducing greenhousegases in fiscal 2030 by 26% compared to fiscal 2013,
which is the target set by Japan’s Global Warming
Prevention Headquarters.

The SoftBank Group company Bloom Energy Japan Limited
has operated Bloom Energy Servers—high-efficiency,
low-carbon fuel cell power generators for commercial andindustrial applications—since November 2013. The servers
use solid oxide fuel cell (SOFC) technology patented byBloom Energy Corporation of the U.S. and have been
installed in Japan in four locations as of March 31, 2016,
including the Osaka Prefectural Central Wholesale Market.
The servers supply power continuously, 24 hours a day,every day of the year, independently of the main power
grid to important facilities that require uninterrupted
power even during emergencies.

Energy Efficient Data Centers

Green IT Initiatives
SoftBank Corp. has large-scale, environmentally considerate data centers with world-class energy efficiency inboth eastern and western Japan and has installed state-ofthe-art, fresh-air air conditioning systems to substantiallyreduce air conditioner power consumption. The Kitakyushu
Data Center (Asian Frontier) in Kitakyushu, Kyushu
Prefecture uses GreenMall® to improve heat circulationand optimize air conditioning efficiency, successfully
reducing air conditioner power consumption and CO2
emissions. In addition, energy analysis with a building
energy management system (BEMS) is being introduced toverify the energy-saving benefits of GreenMall® and further
promote energy efficiency improvements.

CSR REPORT 2016

14

SOFTBANK GROUPSoftBank Tomatoh Abira Solar Park
Output approx. 111.0 MW

Operational

SoftBank Mombetsu Solar Park
Output approx. 2.4 MW

Operational

SoftBank Shiraoi Solar Park
Output approx. 2.6 MW

		 Scheduled to start operation in December 2016
Nasushiobara, Tochigi Pref.
Output approx. 13.9 MW

Wind Farm Hamada

Operational

SoftBank Toyama Fuchu Solar Park

Output approx.

Operational

SoftBank Tottori Yonago Solar Park

Output approx.

Operational

Wind Farm Hamada
Output approx. 48.4 MW * Wind farm

Scheduled to start operation in fiscal 2016

Operational

SoftBank Ube Solar Park
Output approx. 2.4 MW

Operational

SoftBank Ureshino Yoshida Solar Park
Output approx. 2.0 MW

Operational

SoftBank Nagasaki Koyagi Solar Park
Output approx. 2.6 MW

Operational

SoftBank Omuta Miike Port Solar Park
Output approx. 19.6 MW

Operational

SoftBank Kumamoto Arao Solar Park
Output approx. 22.4 MW

Operational

SoftBank Miyazaki Ebino Solar Park
Output approx. 1.4 MW

Scheduled to start operation in fiscal 2017

Yusui, Aira District, Kagoshima Pref.
Output approx. 32.3 MW

SoftBank Yaita Solar Park
Output approx. 3.0 MW (Unit 1)
Output approx. 1.6 MW (Unit 2)

Operational

SoftBank Nikko Solar Park
Output approx. 2.4 MW

Operational

SoftBank Shinto Solar Park
Output approx. 2.4 MW

Scheduled for construction

Kamisu, Ibaraki Pref.
Output approx. 100.0 MW* Off-shore wind farm

2.8 MW
42.9 MWSera, Sera District, Hiroshima Pref.
Output approx. 5.8 MW

Operational

Operational

Operational
Scheduled to start operation in fiscal 2016

CSR REPORT 2016

Operational

SoftBank Tokushima Rinku Solar Park
Output approx. 2.8 MW

Operational

SoftBank Tokushima Komatsushima
Solar Park Output approx. 2.8 MW

Operational

SoftBank Imabari Solar Park
Output approx. 2.7 MW

15

SOFTBANK GROUPSoftBank Shizuoka Aoi Solar Park
Output approx. 1.9 MW
Hamamatsu, Shizuoka Pref.
Output approx. 43.4 MW

Operational

SoftBank Kyoto Solar Park
Output approx. 2.1 MW (Unit 1)
Output approx. 2.1 MW (Unit 2)

Operational

SoftBank Izumiotsu Solar Park
Output approx. 19.6 MW

Operational

SoftBank Wakayama Kinomoto Solar Park
Output approx. 1.3 MW

Operational

SoftBank Takasago Solar Park
Output approx. 2.9 MW (Unit 1)
Output approx. 0.5 MW (Unit 2)

Diverse Needs

Toward a Society
Where Everyone Can Find Happiness
Short Working Hours Program

Services for People with Special Needs

New Employment Program for People with Disabilities

Supporting Communication with People with Special
Needs for a Friendlier, Barrier-Free Society

SoftBank Corp. has partnered with the Research Center for Advanced Scienceand Technology in the area of assistive technology to introduce a shortworking hours program that allows people who have difficulty working forlong hours due to a disability to work less than 20 hours a week. This new
employment program broadens work opportunities for people otherwise
willing to work but who have lacked opportunities because they are unable towork the 20 hours a week minimum required for inclusion in the statutory
employment rate for people with disabilities. As of August 2016, 13 people
are employed under the program.
Moving ahead, we plan to increase the number of people employed under
the program, share related know-how and expertise with other companies andorganizations, and help society move toward a stage where it can more readily
employ people with disabilities outside the framework of the statutory employment rate.

❶ iPhone app to support visually impaired users

This app lets users learn and practice basic iPhone operating methods when
they enable VoiceOver, a visual support function for reading items displayedon the screen out loud.
This app converts voice to text to allow people with auditory impairments toconfirm what is being said in a conversation. The 1-on-1 Talk feature supports
communication between two people, Group Talk enables interactions between
up to eight people, and Amplify increases the volume of surrounding voices.

❸ Assist Smartphone

Schizophrenia (a mental disorder characterized by hallucinations and delusions) is a disease that prevents me from working the next day
if I have worked long hours the previous day. It has also been quite difficult for me to make frequent visits to the local support center for
people with disabilities. I had pretty much given up and really wondered whether I’d ever be able to fulfill my dream of maintaining ajob, but I’
ve now started working at SoftBank and feel like I’
ve taken a very big step toward realizing my dream. Recently, I’
ve been able
to do more and more, and this has given me my confidence back as well.

Magic Projects

SoftBank Corp., together with SoftBank Group company EDUAS Corp., which is
involved in the education business, and the Research Center for Advanced
Science and Technology at the University of Tokyo, has been conducting itsseries of Magic Projects since 2009 to research ways of applying mobile
devices to benefit children with special needs. Schools participating in the
project receive mobile devices on loan from SoftBank free of charge for certain
periods, and the devices are utilized by the students for learning and in their
daily lives. Case studies of how they are utilized are shared through researchpresentations and publications with the goal of promoting support for the lives
and learning of children with special needs. A total of over 300 special needs
schools have participated in the project to date.

Magic Project 2015

—Magic Homework—

This service primarily supports the communication and activities of people withcognitive disabilities. It offers various functions to support users’activities.
For example, caregivers can enable apps for use from a dedicated site, set­destinations on Assist Navi, which is used to provide walking directions, andcreate set phrases with Assist Mail, which allows emails to be created bytapping a situation and a phrase.

❹ Game de Manaberu Shuwa Jiten“( A Sign Language Dictionary for Learning Sign Language through a Game”)

This sign language study app helps the user learn over 3,000 signs using
360-degree 3D animation that incorporates actual signing movements. Thereis a game function as well to make learning the signs even more fun. It is also
recommended for people who have the opportunity to interact with people
with hearing impairments in their daily lives.

Heartful Assist

Making Mobile Phone Usage More Convenientand Comfortable for All(Japanese only)

The SoftBank Heartful Assist portal site provides easy-to-­understand information in various categories to enable people
with special needs and senior citizens to utilize information devices with agreater degree of ease. The information includes services as well as helpful
settings for different disabilities and difficulties.

SoftBank Sign Language Class & Sign Language Counter

Wider Communication through Sign Language

Example of Mobile Device Use
Yuga Takatsukasa, who attends Oita Prefecture Beppu Special Needs School, has difficulty
moving his arms because of a physical disability. This made it a great challenge for him tocopy what was on the chalkboard or turn the pages of his textbook. Using a tablet device tocapture images of the chalkboard and textbook allowed him to create his own unique tablet
notebook. He told us how the tablet has changed his learning experience:“The tablet is likemy partner in learning. I can use it just by touching the screen, so it has made schoolwork a
lot easier than before.”

CSR REPORT 2016

16

SOFTBANK GROUP❸❷ Voice Text Talk

Comments from a Data Entry Staff Member (Male, 30s, Schizophrenia)

Utilizing ICT to Support the Lives and Learning of Children
with Special Needs❶

SoftBank Corp. holds the SoftBank Sign Language Class in Tokyo and Osaka to
promote communication in Japanese sign language. A total of over 6,900
people took the class between April 2004 and March 31, 2016. In addition, theSoftBank Store in Shibuya has a Sign Language Counter attended full-time by staff
fluent in sign language to make it easier for customers with hearing impairments
to ask questions and complete procedures related to mobile phones.

CSR REPORT 201617

SOFTBANK GROUP❹❷

Others

Business Idea Contest

Alibaba

Social Contribution Business Idea Contest
The SoftBank Group has been holding an in-house contest to solicit employees’
business ideas for solving social issues since 2012, aiming to identify pioneering
ideas that meet society’s needs and to provide employees with opportunities
to build awareness and exchange opinions on societal needs. Outstanding
ideas are selected for future implementation. A total of approximately 1,900
ideas have been received to date, with four ideas commercialized to help solve
social issues.
Examples of Employee Ideas That Have Been Commercialized◦ September 2012 SOFTBANK Simple Donation*

A service that allows users to designate an amount to be donated to an NPO alongwith payment of their mobile phone service charges using their SoftBank mobile phone.
* Currently merged with KazashiteBokin◦ March 2013 Tabi-Bari Furatto Iseshima

A service added on to the Furatto Annai GPS-enabled information distribution app toprovide barrier-free tourism information to make sightseeing more enjoyable forpeople with special needs.

◦ May 2013 Elderly Staff“Senior Crew”Organization

Smartphone classes for seniors taught by the Senior Crews

Promoting Work-Life Balance

Creating Work Environments That Make Raising Families Easier
The SoftBank Group is taking steps to support employees during pregnancy,
childbirth, and child-rearing. Employees who give birth receive a congratulatory
bonus, and are allowed to use a flex-time system until the child completes thethird grade of elementary school. Other initiatives unique to the SoftBank
Group include free provision of mobile phones to children of employees who
are attending elementary school, with no monthly basic charge.
In an effort to provide a working style that enables men to relax and­participate in child-rearing alongside women, a child-rearing support portal
website has been set up to accommodate the perspective of male employees.
Furthermore, the SoftBank Group participates in the Ikuboss Alliance, which isdedicated to changing attitudes among management and developing supervisors in tune with the ideals of the new generation. The Group aims to continue
to foster a working environment that draws out the full potential of individuals
and the organization by distributing the“Child Care Support Handbook forManagers”and providing e-learning courses.

Aiming to Be Top in Productivity and Creativity with a Flexible Work System
SoftBank Corp. has been promoting the“Smart Work Style”for employees as a
new approach to working since April 2015. The Smart Work Style involves“Using the power of ICT, aiming for top productivity and creativity to produce
results through a measured approach to work.” Specifically, there is a superflex-time system and a telecommuting system (up to one day per week) for
employees whose working hours are restricted due to child-rearing or nursing
care commitments.
Under the Smart Work Style, SoftBank Corp. has been working to reduce
overtime and promote work-life balance, as well as setting days when
everyone must leave the office on time. These efforts are designed to provide
time after work for employees to spend with their families and friends orengage in self-improvement.

Hosting a Global Conference on Women and
Entrepreneurship
SoftBank Group company Alibaba Group Holding Limited, one of the world’slargest e-commerce companies, held the inaugural Global Conference on
Women and Entrepreneurship in Hangzhou, China in May 2015. The goal of
the conference is to help create a society where more women can pursue
their professional and personal ambitions. Around 500 people attended theconference, including female company presidents, employees, and leadersfrom different industries all over China. Keynote speakers included Alibaba
executive chairman Jack Ma and CFO Maggie Wu.
Alibaba’s mission is to make it easy to do business anywhere. Accordingly,
the company is committed to helping many women to build active careers in
the rapidly growing field of e-commerce.

Alibaba Launches Entrepreneurs Fund for Hong Kong
Alibaba Group Holding Limited established the Entrepreneurs Fund for Hong
Kong in November 2015. The fund will support the career formation andentrepreneurial activities of young people and stimulate fresh activity in
Hong Kong.
The fund will also support the aspirations of young people by offering 200
internship opportunities each year for graduates as well as an investment
program. Furthermore, through the fund, Alibaba aims to provide products andservices using its e-commerce, logistics, mobile platforms, cloud computing andfinancial services to people in mainland China and countries around the world.

SprintFree Broadband Services for Students in Illinois Help to
Bridge the Digital Divide
Sprint is currently implementing a project to provide free broadband services
to several public schools in the state of Illinois until June 30, 2020.
Through this initiative, Sprint provides a high-speed LTE broadband Internet
connection that serves at least 1,600 Illinois students.
Sprint also plans to provide wireless broadband connectivity for 50,000
low-income households across the U.S. as part of the U.S. government-led
initiative ConnectED—a public and private effort to help bridge the digital
divide in schools.

Sprint Named as One of the Best Places to Work forPeople with Disabilities
Sprint received a top score of 100 points in the Disability Equality Index survey
result in June 2015. This survey is jointly conducted each year by theAmerican Association of People with Disabilities and The U.S. Business
Leadership Network® to support companies that actively hire people withdisabilities and adopt a progressive stance on their inclusion.
Sprint was awarded the top score for its long-standing commitment toward
ensuring that people with disabilities are included in the workplace.

A ceremony held at Sprint’s headquarters to mark the 25th
anniversary of the Americans with Disabilities Act of 1990

* The applicability of the super flex-time system and telecommuting are determined based on the characteristics ofthe operations of each division.

CSR REPORT 201618

SOFTBANK GROUPCSR REPORT 2016

19

SOFTBANK GROUP

Results of FY2015 and Plan for FY2016

RatingA+ : Achieved results that exceeded the target
A : Achieved the intended results of the initiative
B : Initiative was carried out, but the targeted result was not achieved
C : Initiative achieved no result or was not carried out‌GRI guidelines comparison table* Items that are not labeled with a company name have been carried out by SoftBank Corp. or its Group companies

Items

FY2015 Results

RatingPlan for FY2016

General Management

CSR principles

Disclosed the“SoftBank Group CSR Principles”as the CSR policy for the GroupAppointed a SoftBank Corp. director as the SoftBank Group Chief CSR Officer
Process andand directors of key companies within the Group as CSR officers
structure of thedecision-­making Shared and exchanged information in the semiannual SoftBank Group CSR
Working GroupsystemIdentifying key
areas of CSR

Corporate
governanceReleased achievements and targets for the following key areas of CSR (ISO
26000 ratified)(1) Building a healthy Internet society(2) Cultivating a next generation that has dreams and aspirations(3) Protecting the planet’s future through environmental protection(4) ‌Supporting the reconstruction of areas affected by the Great East Japan
Earthquake
Conducted verification and assessment of the internal control system by internaland external audit divisions

Relations with Employees
Conducted fair evaluations of personnel according to role, results, and ability
Employment
Hired and promoted talented personnel based on ability, regardless of gender,
age, educational background, nationality, etc.
Implemented annual ES survey and promoted subsequent improvements
Implemented a robust childcare program
Promoted hiring of personnel with special needs
Took measures for the Tokyo metropolitan area working conditions improvement project

A

A

A

Release achievements and targets for the following key areas of CSR (ISO
26000 ratified)(1) Building a healthy Internet society(2) Cultivating a next generation that has dreams and aspirations(3) Protecting the planet’s future through environmental protection(4) ‌Supporting the reconstruction of areas affected by the Great East Japan
EarthquakeA

Conduct verification and assessment of the internal control system by internaland external audit divisions

A

Working condi- Continued various programs to encourage a favorable work-life balance－－ Promoted no-overtime days for each division, each company
tions and social－－ Used flextime working hours
securityCompliance

Safety andhealth－－ Encouraged employees to take various vacation programs
Took measures to prevent overwork
Maintained a system for safety confirmation in times of disasterHeld“FY1５ Family Day”
Yahoo Japan
Implemented a sabbatical system
Held Family Day
Established BASE6 staff cafeteria linked to business performance
IDC Frontier
Continued 1/3 paid leave system
Continued morning-oriented work system
Continued full-charge recruitment system
Maintained the compliance hotline (internal reporting system)
Conducted compliance training (including e-learning)Implemented Group-wide self-checking for complianceHeld compliance-month to promote the awareness of compliance in theautumn period
Created a sound work environment and continued management of safety andhealthMaintained a wellness center to provide support for emotional and physicalwell-being
Developed a new stress check system available on mobile devices andimplemented it for Group employees
Maintained a safety and health hotline
Maintained a communication flow for times of emergency
Continued measures for mental illness prevention and care for mental healthSet up a massage roomEstablished a peer supporter system to provide counseling in the workplace
SB Atwork
Raised awareness of the need to quit smoking (lung-age check in the staff
cafeteria)
Held an emergency first-aid course
IDC FrontierImplemented the Early Bird ProgramImplemented the Walking Program

CSR REPORT 201620

Further entrench the“SoftBank Group CSR Principles”as the CSR policy for theGroupContinue CSR Officer system
Share and exchange information in the semiannual SoftBank Group CSR
Working Group

A

A

A

Conduct fair evaluations of personnel according to role, results, and ability
Hire and promote talented personnel based on ability, regardless of gender,
age, educational background, nationality, etc.
Implement annual ES survey and promote subsequent improvements
Implement a robust childcare program
Promote hiring of personnel with special needs
Take measures for the Tokyo metropolitan area working conditions improvement project
SB Atwork
Introduce no-term contracts for employees on fixed-term contracts (introduce
regular employee contracts with specified roles)
Continue various programs to encourage a favorable work-life balance－－ Promote no-overtime days for each division, each company－－ Use flextime working hours－－ Encourage employees to take various vacation programs
Take measures to prevent overwork
Maintain a system for safety confirmation in times of disasterHold“FY16 Family Day”
Yahoo! JAPANImplement sabbatical system
Hold Family Day
Operate BASE6 staff cafeteria linked to business performance
IDC Frontier
Continue 1/3 paid leave system
Continue morning-oriented work system
Continue full-charge recruitment system
Operate the compliance hotline (internal reporting system)
Conduct compliance training－－ Conduct training for officers and managing executives of Group companies－－ Hold Compliance Month for officers and employees of Group companies
Conduct compliance survey (awareness survey)
Implement self-checking for complianceMaintain a sound work environment and continue management of safety andhealthMaintain a wellness center to provide support for emotional and physicalwell-being
Use the stress check system available on mobile devices and implement it forGroup employees
Maintain a safety and health hotline
Maintain a communication flow for times of emergency
Continue measures for mental illness prevention and care for mental healthMaintain a massage room
Maintain a peer supporter system to provide counseling in the workplace
SB Atwork
Hold first aid/AED training seminars
IDC Frontier
Continue the Early Bird ProgramContinue the Walking Program

SOFTBANK GROUP

Items

FY2015 Results

RatingRelations with Employees
HR ­development Held CEO’s own program for training a successor (SoftBank Academia)
and education Offered a rich variety of training programs that employees can choose from(SoftBank University)
Maintained systems for widely soliciting ideas from employees(SoftBank Innoventure, Business Ideas that Contribute to Society Contest)
Promoted action to enhance English skills across the Group
Conducted an incentive program according to TOEIC scores(Up until ­December FY2015)
Conducted a program to support employees acquiring qualifications
Conducted a wisdom- and knowledge-sharing program between employees(Knowledge Market)
Maintained a system for providing training where employees serve as internallycertified instructors

A

Plan for FY2016
Hold CEO’s own program for training a successor (SoftBank Academia)
Offer a rich variety of training programs that employees can choose from(SoftBank University)
Maintain systems for widely soliciting ideas from employees(SoftBank ­Innoventure, Business Ideas that Contribute to Society Contest)
Promote action to enhance English skills across the Group
Conduct a program to support employees acquiring qualifications
Conduct a wisdom- and knowledge-sharing program between employees(Knowledge Market)
Maintain a system for providing training where employees serve as internallycertified instructors

Environment

Environmental
management

Amount ofresources used

Environmental
protection

Recycling ofresources
Educating andawareness-­raising

Maintained ISO 14001 standard certification (Headquarters, Sapporo)A

Set environmental goals at offices
Achieved lower power consumption compared to 2010: –36% (­Headquarters)
ITMedia
Operated Smart Japan (problem-solving site for companies engaged in
power-saving, power-storage, power-generation initiatives)
SoftBank Technology
Introduced a facility management system to enable visualization and centralized
management of electricity usage, and implemented measures to reduce energy
consumption
Continued to conduct environmental conservation activities
Ensured thorough compliance with paperless operations
Ensured thorough compliance with green procurement guidelines
Implemented all lights-off system
SB Energy
Promoted renewable energy
Implemented weed control using sheep and goats at SoftBank Tottori Yonago
Solar Park
ValueCommerce
Carried out support activities as a sponsor of Akagi Nature ParkIDC Frontier
Introduced“breathing”data centers
Collected used mobile phones for recyclingSeparated trash
Used dedicated recycling boxes for used documents
Implemented e-learning about the appropriate processing of industrial waste
and Electronic Manifest System to increase knowledge of relevant laws andprocesses
Raised awareness and increased knowledge about disposal of used mobile
phonesITMedia
Offered power-saving information on Smart Japan website
SB Energy
Conducted renewable energy and environmental education
Implemented Future Energy Project at three schools, and opened the Tottori
Nature and Environment Center
Opened educational website Miru-Miru Wakaru Energy(http://www.sbenergy.jp/) (Japanese only)

Relations with Business Partners
Fair competition Held reverse auctions (electronic auctions)
Ensured thorough adherence to Code of Ethical Purchasing
Maintained fair and cordial trading relationships with business partners
IDC Frontier
Held Technical Partner Awards

CSR REPORT 2016

21

A

A

A

A

Maintain ISO 14001 standard certification (Headquarters, Sapporo)Set environmental goals at offices
Achieve lower power consumption compared to 2010: –25% (Headquarters)
ITMedia
Operate Smart Japan (problem-solving site for companies engaged in­power-saving, power-storage, power-generation initiatives)
SoftBank Technology
Implement a facility management system to enable visualization and centralized
management of electricity usage, and implement measures to reduce energy
consumption
Continue to conduct environmental conservation activities
Ensure thorough compliance with paperless operations
Ensure thorough compliance with green procurement guidelines
Implement all lights-off system
Change lighting to LED at the Toyosu Office
SB Energy
Promote renewable energy
Implement weed control using sheep and goats at SoftBank Tottori Yonago
Solar Park
ValueCommerceCarry out support activities as a sponsor of Akagi Nature ParkIDC FrontierContinue to promote“breathing”data centers
Collect used mobile phones for recyclingSeparate trash
Use dedicated recycling boxes for used documents
Implement e-learning about the appropriate processing of industrial waste
and Electronic Manifest System to increase knowledge of relevant laws andprocesses
Raise awareness and increase knowledge about disposal of used mobile
phonesA

ITMedia
Offer power-saving information on Smart Japan website
SB Energy
Conduct renewable energy and environmental education
Implement Future Energy Project at three schools, and continue operation of
the Tottori Nature and Environment Center
Continue operation of educational website Miru-Miru Wakaru Energy(http://www.sbenergy.jp/) (Japanese only)AHold reverse auctions (electronic auctions)
Ensure thorough adherence to Code of Ethical Purchasing
Maintain fair and cordial trading relationships with business partners
IDC Frontier
Hold Technical Partner Awards

SOFTBANK GROUP

Results of FY2015 and Plan for FY2016

Items

FY2015 Results

RatingRelations with Customers
Promoted the series of information literacy education programs,“Let’s ThinkProtection of
about Mobile Phones”
consumers’Provided filtering service applicable to smartphones
safetyIncreased awareness of mobile phone etiquette, including smartphone
operation while walking and points to consider when using mobile phone inpublic places
Provided an app to prevent smartphone operation while walking, STOP
Texting While Walking
Yahoo Japan
Provided phishing alert and security measures
Implemented antifraud measures at YAHUOKU!
Participated and offered advice in public meetings pertaining to the Internet
and advocacy activity
Continued to implement various measures to increase customer satisfaction
Consumer－－ Conducted questionnaire surveys for call center users and customers
support andvisiting stores and utilized the resultscomplaint－－ Maintained professional staff certification program
settlement－－ Enhanced My SoftBank
Promoted IT support for people with special needs－－ Conducted a study on IT support for life and learning for children withspecial needs
Strengthened and promoted support for people with special needs
Provided ICT support for senior customers－－ Provided simple smartphone lectures
Provided SoftBank Sign Language Class
Provided Unwanted Call Checker
Yahoo Japan
Provided disaster information
Commenced chat-based support
Strengthened service safety and security
Enhanced help page content
Conducted patrolling for all web-based services
Consumer data Acquired and maintained information security standard certification* Continuous maintenance of acquired ISO 27001 certification
protection and
SB Atwork
privacyAcquired and maintained information security standard certification(ISO 90001, PrivacyMark)
Acquired additional standard certification (ISO 27001, ISO 20000)
Realize Mobile Communications, SB Human CapitalManaged PrivacyMark (JISQ 15001:2006)
ValueCommerce
Managed information security standard certification (PrivacyMark, TRUSTe)Yahoo Japan
Maintained ISMS certification
Maintained ISO 15408 certification
Maintained PDICSS certification
SoftBank Technology
Acquired Office Security Mark certification
Acquired ISO/IEC 20000 certification
Acquired and maintained standard certifications (ISMS certification,
PrivacyMark)
Educating and Provided all employees with information security education and e-learning－－ Periodically released security newslettersawareness-­raisingRiskmanagement
Access toessential
services

Conducted disaster readiness drills
Conducted disaster readiness e-learning
Expanded and promoted the Group-wide risk management system
Verified disaster readiness measures and reinforced operations
Reinforced network centers, ensured 24-hour operation of base stations in adisaster through batteries and generators (disaster countermeasures)Implemented BCP measures－－ Carried out nationwide deployment of mobile base stations, portablewireless base stations, power supply vehicles, portable generators, andmobile phones/satellite phones for lending and so forth
Yahoo JapanRe-established systems for use during disasters
Revised Emergency Disaster Response Guidelines
Revised service priorities during disasters
Conducted disaster preparedness drills
Introduced incident command system (ICS)CSR REPORT 2016

22

Plan for FY2016

Items

FY2015 Results

RatingPlan for FY2016

A

Promote use of the donation platform available for many NPOs (KazashiteBokin)
Yahoo Japan
Accept students for company tours as part of their social studies
Hold study group activities in collaboration with parents and guardians andschools
Hold special lessons for elementary, junior high school, and high school students
SoftBank Payment Service
Donate philanthropy seats to the Fukuoka and Saga Prefectural Councils ofSocial Welfare
SB Creative
Donate books to The Japan Science Society
SB Human Capital
Provide support for second careers for professional athletesConduct regional revitalization projects in Yazu, Yazu District, Tottori Prefecture(Hayabusa Lab)
Conduct work-from-home creative marketing service“Mom’s Lab”operated byfreelance moms
Cyber University
Continue corporate scholarship program
Fukuoka SoftBank HAWKSVisit Fukuoka Children’s HospitalInvite elementary school students to watch baseball games and offer special
programs for parents and guardians (facilitated parent-child communication
through baseball)Participate in Fukuoka City Tokimeki Project (supporting sales of artwork bypeople with special needs)
IDC Frontier
Continue academic program to support ICT for education in Fukuoka City
Continue sponsorship agreement with the student-led NPO AIESEC

Involvement in the community

A

A

A

A

A

A

Promote the series of information literacy education programs,“Let’s Think
about Mobile Phones”
Provide filtering service applicable to smartphones
Increase awareness of mobile phone etiquette, including smartphone­operation while walking and points to consider when using mobile phone inpublic places
Provide an app to prevent smartphone operation while walking, STOP
Texting While Walking
Yahoo Japan
Provide phishing alert and security measures
Implement antifraud measures on YAHUOKU!
Participate and offer advice in public meetings pertaining to the Internet andadvocacy activity
Continue to implement various measures to increase customer satisfaction－－ Conduct questionnaire surveys for call center users and customers visiting
stores and utilize the results－－ Maintain professional staff certification program－－ Improve My SoftBank
Promote IT support for people with special needs－－ Conduct a study on IT support for life and learning for children withspecial needs
Strengthen and promote support for the people with special needs
Provide ICT support for senior customers－－ Provide simple smartphone lectures
Provide SoftBank Sign Language Class
Provide Unwanted Call Checker
Yahoo Japan
Provide disaster information
Enhance chat-based support
Strengthen service safety and security
Enhance help page content
Conduct patrolling for all web-based services
Acquire and maintain information security standard certification* Continuous maintenance of acquired ISO 27001 certification
SB Atwork
Maintain information security standard certification (ISO 90001, ISO 27001,
ISO 20000, PrivacyMark)Realize Mobile Communications, SB Human CapitalManage PrivacyMark (JISQ 15001:2006)
ValueCommerce
Manage information security standard certification (PrivacyMark, TRUSTe)Yahoo Japan
Maintain ISMS certification
Maintain ISO 15408 certification
Maintain PDICSS certification
SoftBank Technology
Maintain standard certifications (ISMS certification, PrivacyMark, Office Security
Mark certification, ISO/IEC 20000)

Provide all employees with information security education and e-learning－－ Periodically release security newsletters
Conduct disaster readiness drills
Conduct disaster readiness e-learning
Expand and promote the Group-wide risk management system
Verify disaster readiness measures and reinforce operations
Reinforce network centers, ensure 24-hour operation of base stations in adisaster through batteries and generators (disaster countermeasures)Implement BCP measures－－ Carry out nationwide deployment of mobile base stations, portablewireless base stations, power supply vehicles, portable generators, andmobile phones/satellite phones for lending and so forth
Yahoo JapanRe-establish systems for use during disasters
Revise Emergency Disaster Response Guidelines
Revise service priorities during disasters
Conduct disaster preparedness drills
Introduce incident command system (ICS)SOFTBANK GROUP

Involvement incommunity
activities

Involvement in
the community

Great EastJapan
Earthquake

Promoted use of the donation platform available for many NPOs (KazashiteBokin)
Yahoo Japan
Accepted students for company tours as part of their social studies
Held study group activities in collaboration with parents and guardians andschools
Held special lessons for elementary, junior high school, and high school students
SoftBank Payment Service
Donated philanthropy seats to the Fukuoka and Saga Prefectural Councils ofSocial Welfare
SB Creative
Donated books to The Japan Science Society
SB Human Capital
Provided support for second careers for professional athletes
Cyber University
Continued corporate scholarship programHeld free Cyber University IT and business seminars in Fukuoka
Fukuoka SoftBank HAWKSVisited Fukuoka Children’s HospitalInvited elementary school students to watch baseball games and offeredspecial programs for parents and guardians (facilitated parent-child­communication through baseball)Participated in Fukuoka City Tokimeki Project (supporting sales of artwork bypeople with special needs)
IDC Frontier
Started an academic program to support ICT for education in Fukuoka City
Concluded a sponsorship agreement with the student-led NPO AIESEC

Ymobile (currently SoftBank Corp.)
Sponsored Special Olympics Nippon
SB Energy
Held explanation meetings with local residents regarding construction of
power plant
Yahoo Japan
Participated in local-government organized events and meetings
Opened up the Yahoo Ishinomaki Fukko Base to local communities
Participated in government-office and local-government organized events andmeetings
Sponsored Special Olympics Nippon
IDC Frontier
Held IoT Bootcamp in a depopulated village in Gifu PrefectureIncreased subscribers for Charity White, a circle of support that takes monthly
donations from mobile charges
Continued to support the economic revitalization of the affected areas－－ Continued to provide Gift Tickets for Reconstruction
SoftBank Group Corp.
Conducted the TOMODACHI SoftBank Leadership Program
Yahoo Japan
Held the TOUR de TOHOKU cycling event to support reconstruction after theGreat East Japan Earthquake and preserve the memory of the disaster for the
futureOperated FUKKO DEPARTMENT selling specialties from the Tohoku region
onlineProvided on-going Internet-based support for the affected areas
SB Creative/Odds Park
Made a donation to the Great East Japan Earthquake Recovery Initiatives
Foundation
Vector
Continued fund raising through the Alpaca Leaf Project (Finished in July 2015)
ValueCommerceSupported the activities of Web Bellmark by providing it with an affiliate
program
SB Atwork
Extended the scope for providing a framework and system for employees todonate directly from their salaries
SB Human Capital
Provided a job information website
Fukuoka SoftBank HAWKSCarried a banner on the official Fukuoka SoftBank HAWKS website linking to
the special website“Ganbaro! Nippon”for supporting reconstruction of areas
affected by the Great East Japan Earthquake
Set up donation boxes in every baseball stadiumDisplayed the“Ganbaro! Nippon”slogan for supporting reconstruction onteam helmets

CSR REPORT 2016

23

A

A

SoftBank Corp.
Sponsor Special Olympics Nippon
SB Energy
Hold explanation meetings with local residents regarding construction of
power plant
Yahoo Japan
Participate in local-government organized events and meetings
Open up the Yahoo Ishinomaki Fukko Base to local communities
Participate government-office and local-government organized events andmeetings
Sponsor Special Olympics Nippon

Increase subscribers in Charity White, a circle of support that takes monthly
donations from mobile charges
SoftBank Group Corp.
Conduct the TOMODACHI SoftBank Leadership Program
Yahoo Japan
Hold the TOUR de TOHOKU cycling event to support reconstruction after theGreat East Japan Earthquake and preserve the memory of the disaster for the
futureProvide the online Recovery Yell Market to sell specialty products from the
Tohoku region
Provide on-going Internet-based support for the affected areas
SB Creative/Odds Park/SB Atwork
Make a donation to the Great East Japan Earthquake Recovery Initiatives
Foundation
Vector
Continue making donations to the Great East Japan Earthquake Recovery
Initiatives Foundation through the Game-no-Kizuna Project (from August 2015
onward)ValueCommerceSupport the activities of Web Bellmark by providing it with an affiliate
programFukuoka SoftBank HAWKSCarry a banner on the official Fukuoka SoftBank HAWKS website linking to
the special website“Ganbaro! Nippon”for supporting reconstruction of areas
affected by the Great East Japan Earthquake
Maintain donation boxes in every baseball stadiumDisplay the“Ganbaro! Nippon”slogan for supporting reconstruction onteam helmets

SOFTBANK GROUP

SoftBank Group Corp.
1-9-1 Higashi-shimbashi, Minato-ku, Tokyo 105-7303
Tel: +81-3-6889-2000
http://www.softbank.jp/en/
Copyright © 2016 SoftBank Group Corp. All rights reserved.
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October 2016

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