1

Overview
Car Design Academy offers an online design education program.

Its curriculum has been developed with the knowledge and expertise thatNORI, inc. has accumulated over many years working various projects invehicle and product design for both domestic and overseas companies.
All courses provided in the Car Design Academy are interactive.
Throughout the course, students create their own designs by learning sketch skills and receiving

constructive feedback from their instructors on their assignments. It helps to lead the students
to learn car design processes from concept building, idea sketching to creating presentation
boards. It also helps students be involved in a rich and immersive learning experience.

2Who is the program for?
CDA courses are ideal for those who don’t know how to start learning car design
although they “want to learn it” or “want to improve sketching skills.”
There are more than 89 colleges and 140 vocational schools that teach design or arts in Japan.

However, only a few of them offer the program specialized in teaching car design. Even if it has adepartment for product design, there is no one who offers “Car Sketching 101.”
Car Design Academy offers courses that are designed to teach students can learn the basics of car
design that advances throughout the courses. We believe our online courses support the people whodon’t have enough opportunities to learn as they are aspiring to learn car design.

How to organize portfolio
How to draw sketch
How to render

Idea Creation

Idea Development
Idea Generation
What is the beautiful proportion?

Meet your learning “needs” and “wants”
anywhere, anytime with CDA’s online courses!

3

How the CDA Course is Conducted?①
Acquire skills and Create portfolio that student can apply to the industry.

Students work assignments using
the texts and video materials
provided in our online learning
system, and acquire basic skills.

Students create portfolio byapplying the techniques they
have gained in Period I.

4

Feedback Session with Student

5Period I (the first 12 lessons)6Period II (the last 12 lessons)

7

8

9

How the CDA Course is Conducted? ②
Students has lessons with CDA instructors through the online learning system. They can browse
other student works that can help them to measure their ability and also engage them inencountering a new point of view.

10Design Competition in CDA

11

Design Competition in CDA

12

What are the advantages?
For Students
Learners in remote areas can get an opportunity to learn from professional designers.
Both learners in remote areas and learners who are not students in prestigious colleges can get equal
learning opportunities.
By learning about other student ideas, the student can expand his perspectives, and measure hiscurrent ability.
To broaden one’s horizon, the student can put himself out there and aim higher by knowing others.
The students can learn what they need to prepare for recruiting activities.
Except for schools with strong industry links, there are not enough sources available for job hunting in thefield, therefore, many students are unsure of what their next step should be moving forward. In CDA,students can learn what the company expects from them during internship, and they can prepare for it.

For Companies/ Car Design Industry
Forster a learning environment for students being potential designers, who may herald a new era.
The future of design can be built by supporting young talent. It will lead to the improvement of designs in Japan.
Discover hidden talents.
There are possibilities to discover potential young designers who are able to look at things from another point ofview, that the students in prestigious schools don’t have.
Increasing young people’s interest in cars, Getting them back into cars.
The design/art students are influential and have a huge impact on inspiring young people. Their interests in car
design with such an influence help put a major brake on young people’s lack of interest in cars.

13What do we expect from you in the competition?

Emotional Designs
Not just for a “convenient” purpose
・・・
We would prefer to see human-centered design
The core of human emotions and demands will never change even if thetechnology further develops.
Emotions：happy, fun, excitement…etc.
Demands：connections with others, sympathy,acceptance…etc.

14

For Engineering StudentsbMake sure your design doesn’t become “technology first.”
b students
For design

Make sure your design doesn’t become “styling first.”

Set a goal
What experience users can gain from the vehicle?
Conditions

What functions are associated with the vehicle?
Styling

What appearance the vehicle should have?
15

16