INFORMATION REVOLUTION HAPPINESS FOR EVERYONE.

SoftBank Group CSR Principles
The SoftBank Group, as an operator of communication networks, has an important social responsibility toprovide information access as a lifeline. To fulfill this mission, the Group strives to contribute to society byplacing priority on customer joy. We also aim to meet our shareholders’expectations by challenging

Information Revolution –Happiness for everyone

ourselves to achieve future growth. We work to provide an environment where employees can grow by
taking on challenges and feel a sense of fulfillment and pride, while ensuring that our business partners canprosper together with us through mutual trust and innovation. We will continue to contribute to realizing asociety where the dream and vision of a healthy Internet society can be sustained for future generations.
We at the SoftBank Group want to be a company that grows together with our
stakeholders through our business activities, based on the corporate philosophy of“Information Revolution – Happiness for everyone.” In order to achieve our goals, we
continue to ask ourselves:
Do We Create…

excitement and surprises, user friendliness and reliability, and joy for everyone?
The SoftBank Group stays customer-focused.

Do We Maintain… a relentless pursuit of growth, robust and transparent management, and fair andtimely disclosure?
The SoftBank Group strives to meet its shareholders’expectations.
Do We Provide…

opportunities for new challenges and personal growth, an environment that stimulates
diversity, and fair recognition of efforts and results?
The SoftBank Group nurtures its employees’motivation and pride.

Do We Build…

mutual trust, fair relationships, and partnerships leading to innovation?
The SoftBank Group evolves together with its business partners.

Do We Promote… a healthy Internet society, the dreams and ambitions of the next generation, and the future of
our planet?
The SoftBank Group contributes to a brighter society.
The SoftBank Group is moving ahead in business, with high aspirations for the future Internet society.

The SoftBank Group aims to contribute to all individuals andsociety by leading the Information Revolution.
Singularity, which represents the most significant paradigm shift in human history, is likely to occur in the
not-so-distant future. The Internet of Things (IoT), which connects the Internet to all manner of devices,
is set to grow exponentially, and big data generated by this will continue to expand at an accelerating rate.
Then, as artificial intelligence (AI) learns from these data, the day will likely come when machine intelligenceexceeds human intelligence.
With a view to this future, we acquired U.K.-based chip designer Arm, which is expected to be a key
player in the IoT era, and established the ¥10 trillion SoftBank Vision Fund. Through these initiatives,
we will further accelerate the Information Revolution and help to find solutions to address the issues andrisks facing humankind.
The SoftBank Group has established the SoftBank Group CSR Principles under our corporate philosophy of“Information Revolution – Happiness for everyone.” Working continually to solve social issues through ourbusiness activities, we will seek to bring about a society that enriches the lives of people throughout the world.

Masayoshi Son
Chairman & CEO, SoftBank Group Corp.
August 2017

CSR REPORT 2017

2

SOFTBANK GROUP

About SoftBank Group Corp.
The SoftBank Group is driving the Information Revolution with advanced technology
and superior business models that meet the needs of today’s information industry,
which is the Group’s business domain.
As of March 31, 2017

Company name
Established
Corporate headquarters
Representative
CapitalSubsidiaries
Number of associates
Number of employees

SoftBank Group Corp.
September 3, 1981
1-9-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-7303
Masayoshi Son, Chairman & CEO¥238,772 million
761
130
199 (consolidated base: 68,402)

Share of Net Sales*

Breakdown of­Consolidated Net Sales
Total¥8,901.0 billion(FY2016)

Business Segments and Main Group Companies (FY2016)■ Domestic Telecommunications ¥3,193.8 billion SoftBank Corp. / Wireless City Planning Inc.
Segment■ Sprint Segment¥3,623.4 billion Sprint Corporation■ Yahoo Japan Segment¥853.5 billion Yahoo Japan Corporation / ASKUL Corporation■ Distribution Segment¥1,295.4 billion Brightstar Corp. /SoftBank Commerce & Service Corp.
■ Arm Segment¥112.9 billion Arm Holdings plc■ Others¥128.3 billion Fukuoka SoftBank HAWKS Corp.
Company Names:
Company names used in this report are current as of August 1, 2017 unless otherwise stated.
Net sales for each segment are rounded to the nearest ¥100 million.

CSR REPORT 2017

3

SOFTBANK GROUP■ Domestic
Telecommunications
Segment■ Sprint Segment■ Yahoo Japan
Segment■ Distribution Segment■ Arm Segment

35.2%
39.9%
9.4%
14.3%
1.2%

* Share of net sales for each reportablesegment is based on the total of all
segments (excluding Others)

CONTENTS

Feature 1■ Feature 1

The Pepper CSR Program loans■ Striving to Make Dreams andAspirations a Reality 

the personal humanoid robot

6
8

ICT Support for Extracurricular Activities
Growth Log Service
DO-IT Japan
Baseball Workshops with
Fukuoka SoftBank HAWKS Players
Tobitate Japan Scholarship Program

Pepper for three years free ofcharge to local governments andnonprofit organizations throughout Japan with the aim of utilizing
Pepper programming classes andPepper CSR Program

Pepper CSR Program social contribution activities.

■ Creating a Cooperative Community 

9Charity Smile Donation
KazashiteBokin Platform
Charity Mobile Donation▶ To P. 6–7■ Feature 2 Support for Areas Affectedby the 2016 Kumamoto Earthquakes 

10■ Helping Recovery following

the Great East Japan Earthquake 

Support for Areas
Affected by the 2016
Kumamoto Earthquakes
Short Working
Hours Program

Charity WhiteTOMODACHI SoftBank Leadership Program[Continuing Support for the Reconstruction of
Tohoku by Yahoo Japan]
Search for 3.11
TOUR de Tohoku

Feature 2
The SoftBank Group provides
ongoing support for the areas
affected by the 2016 ­Kumamoto■ Addressing Diverse Needs 

Earthquakes.

▶ To P. 10–11■ Feature 3

Short Working Hours Program ■ Work Style Reforms Smart & Fun! 16

s Future ■ For the Environment’

17■ Disaster Countermeasures /Information Literacy 

18Disaster Drills and Reliable Services
during DisastersLet’s Think about Mobile Phones andSafety Filter Service

Feature 3
SoftBank Corp. is promoting a

Short Working Hours Program that

■ Overseas Group Company Initiatives 

19

Arm Holdings
Sprint Corp.
Brightstar Corp.

but who have lacked opportunities due to their disabilities.

■ CSR Activity Report
Results of FY2016 and Plan for FY2017 ▶ To P. 14–15

Reporting Period: April 2016–March 2017
Reporting Scope: SoftBank Group (Consolidated subsidiaries inside Japan)

More details can be found (Link to external website)

SOFTBANK GROUP

14

Mega Solar and Wind Power Generation
Shizen Denki
3R Initiatives

nities for people willing to work

4

13

Athletes with Disabilities
Maho ProjectApps to Support People with Special Needs
SoftBank Sign Language Class

enables broadened work opportu-

CSR REPORT 201712

CSR REPORT 2017

5

SOFTBANK GROUP

20

Feature 1

Pepper CSR Program

Working to Solve
Social Issues with Pepper
Approx. 2,000 Pepper Loaned for Free
for Three Years throughout JapanThe SoftBank Group’s Pepper CSR Program loans out the personal robot Pepper for three years
free of charge to local governments and nonprofit organizations with the aim of utilizing Pepperin ­programming classes for children and to help address community and social issues.
This initiative is conducted in two categories, School Challenge*1 and Social Challenge.*2*1 Pepper is loaned to public elementary and junior high schools managed by municipal districts as a teaching resource in programming classes and other activities.
*2 Pepper is lent to nonprofit organizations around the country to help address social issues, including support for disaster affected areas and support for people
with disabilities.

Cutting-edge Education to
Prepare Children for a Future
Where People Coexist with Robots

In partnership with 17 local municipalities throughout Japan, School Challenge supports educational
activities that develop logical thinking skills, problem-solving abilities, creativity and other coreabilities. Programming classes using robots will help prepare children for their role as future leadersof society and industry, with a view to the coming age where people coexist with robots and AI.
Our goal is to drive a paradigm shift in education.

Currently
deployed at341
sites!

* Total of Social Challenge andSchool Challenge

Areas where Pepper has been deployed as ofMarch 31, 2017

CSR REPORT 2017

6

SOFTBANK GROUPCSR REPORT 2017

7

SOFTBANK GROUP

■ Striving to Make Dreams and Aspirations a Reality ■■ Creating a Cooperative Community ■ICT Support for Extracurricular Activities

DO-IT Japan

Charity Smile Donation

Support for School Club Advisors andCoaches Utilizing Smartphones

Utilizing Technology to Help Young
People with Disabilities Develop into
Future Leaders

Helping Children without Family
Support for ¥10 per Month

SoftBank Corp. supports the growth of young people
through sports via its ICT Support for Extracurricular

Since 2007, SoftBank Corp. has supported DO-IT Japan*1, 2,­Activities program. The program supplements the coach-an education and employment support program for young

ing and instructional abilities of PE teachers and club advi-

people with special needs and illnesses.

sors who need additional help by allowing them to receive

In fiscal 2016, programming classes

remote instruction via an online system from expert

using Pepper, the robot with emotions,coaches with extensive knowledge and experience.

were incorporated into the program to

The teachers take videos of the students and upload themincrease students’interest in IT and giveusing a smartphone or other device to a dedicated website

them the opportunity to acquire IT skills

to receive advice from expert coaches. This helps eliminate

through creative programming. A total of

disparities in regions susceptible to climate- or time-related

19 young people with special needs

restrictions and also lessens the burden on teachers.

related to literacy participated in the

ICT Support for
Extracurricular Activities
School

4. Use video tocoach or instruct
students

school students to third-year high school students.
*1 Sponsored by the Research Center for Advanced Science and Technology at
the University of Tokyo*2 Diversity, Opportunities, Internetworking and Technology

2. Send video toexpert coachClub Advisor

3. Provide coaching
via online video

Baseball Workshops with Fukuoka SoftBank HAWKS Players

Expert CoachChildren Experience the Joy of Sports
with Fukuoka SoftBank HAWKS Players

Accumulationof Expertise

SoftBank Group Corp. runs baseball workshops each year

Recording and Managing Information on
Lifetime Growth, Development, and Healthhelping promote sports by allowing children to experience

aimed at contributing to sound youth development andthe joy of baseball. The Fukuoka SoftBank HAWKS andFukuoka SoftBank HAWKSSoftBank Corp. launched its online service Growth Log

Players Association held

­Service*1, 2 in July 2017 to enable information related tothe“SoftBank HAWKS

growth, development, and health to be recorded andBaseball Kids 2016 in­managed for a lifetime, beginning from infancy.

Kyushu”baseball work-

By allowing the person, or their family, to identify andunderstand individual attributes and characteristics from anshops at nine venues

early stage, the service makes it possible to create a better

throughout the Kyushu

environment in terms of utilizing and accentuating those char-area* in November 2016,

acteristics and ensuring that others have a correct under-

drawing the participation

standing of them and that appropriate support is provided.

of some 2,250 elementary school students.

Focus is placed on the importance of such observations, and* Excludes Okinawa

in addition to the development records traditionally kept
during infancy in a maternity record book, the service makes it

Tobitate Japan Scholarship Program

possible to manage informa-

Public-Private Project for the Next
Generation of Global Personnel

tion on communication andlife development as well as
health from the time the child

SoftBank Group Corp. supports the Tobitate Japan Scholar-

enters school.

ship Program for international study, a public-private partner-*1 Introduced in Niimi City, Okayama
Prefecture (as of July 2017)*2 Utilizes learnings and findings fromthe development of e-Ikeda_s, agrowth recording service provided
from June 2016 to residents of
Ikeda City, Osaka Prefecture and its
actual usage log that SoftBank Corp.
helped to plan and develop.

ship initiative started in 2014. Over the seven years through2020, the program plans to send approximately 10,000 hightheir parents to accidents or disasters and children who
have lost their homes due to abuse or other reasons. In Japan today, there areapproximately 30,000 children living in foster care facilities due to various circumstances, approximately 60% of whom have been abused. Customers who sign up
for the service pay an additional ¥10 donation per month when they pay theirmobile phone charges. SoftBank Corp. matches the donation with an additional¥10 so that each month ¥20 is donated for two years to NPOs involved in helping
children.* The donations are used to assist children in becoming independent
during and after their time at foster care facilities and to provide scholarships toorphaned children.
Recipient organizations:
Ashinaga / Central Community Chest of Japan

Sign up for Charity
Smile Donation here

* Subscribers remain in the program for two years after signing up.

KazashiteBokin Platform 

Accessible Fundraising with
Mobile Phones

WEBサイトや SNS、
Total donatedパンフレットなどの告知物に記載されたURLや QRコードから募金画面へ
amount:

¥

ニュース

お知らせ

SoftBank Corp. provides the KazashiteBokin platform to

800 million
募金の* As of August 31, 2017
ご案内

「かざして募金」の登録された

アプリケーションを起動
寄付先（非営利団体）のmake donations, SoftBank Corp. is supporting the sustained
activities of NPOs.

ポスター･チラシなどにかざす

As of August 2017, over 340 organizations use the platform and over ¥800 million
has been donated.

In order to continue supporting the activities of NPOs engaged in solving a variety
of social issues, we will enhance the platform environment to facilitate use by larger
numbers of people while considering additional ways of using it, including as a plat-

Charity Mobile Donation Contribute to Society Simply byUsing Your SoftBank Mobile Phone

10
recipient NPOsThrough the Charity Mobile Donation, SoftBank Corp. makes donations to NPOs
when customers sign up for a new SoftBank mobile phone or upgrade via a dedicated website. The donation consists of a fixed amount (¥6,000) and 3% ofmonthly usage charges for up to two years. The program allows customers to
support NPOs at no charge to themselves and enables us to deliver the spirit ofgiving on their behalf.
Customers can select the recipient organization from the following (as of July 2017)
Ashinaga / Central Community Chest of Japan / Médecins Sans Frontières Japan / Terra Renaissance /TOYBOX / doubutukikin / Japan IDDM network / Japan Committee for UNICEF / Peace Winds Japan /Peace Boat Disaster Relief Volunteer Centering globally in the future.
SOFTBANK GROUP

How to donate
Donations can be made by selecting the donation
amount and type on the dedicated fundraisingscreens of each NPO. (People who use non-SoftBank
mobile phones can pay using a credit card.)

form for communication between organizations and donors.

equipped for participat-

8

Pay together withmobile phoneservice charges

charges. By providing a platform that makes it easy for large numbers of people toaiming to support them in becoming human resources

CSR REPORT 2017

Select donation
amountmake it possible to make donations as small as ¥100 when paying smartphone usage

school and university students abroad as exchange students,

Growth Log
Service* As of July 31, 2017service that provides support to children who have lost

ポスター・チラシにかざす

Growth Log Service

127,000

Charity Smile Donation is an optional mobile phone

サイトへアクセス

Students

1. Take video ofstudents

classes, from sixth-year elementary

Cumulative number ofparticipating
subscribers:
Approximately

CSR REPORT 2017

9

SOFTBANK GROUP

CustomerNew device subscriptions or
upgrades are eligible for

Charity Mobile Donation▼
SoftBank Corp.

¥6,000one-off donation

3% of monthly charges
donated over two
years▼
Non-Profit Organization

For the organizations’social
contribution activities

Feature 2 Support for Areas Affected by the2016 Kumamoto Earthquakes

Supporting Affected
Regions to Recover
The SoftBank Group Continues Support Activities Closely
Linked to the Needs of Local People Affected by the2016 Kumamoto Earthquakes.
Pepper Visits Evacuation Facilities

Baseball Workshops Held in Areas Affected by Earthquakes
In an effort to bring cheer through sports to children
affected by the Kumamoto Earthquakes, SoftBank
Group Corp. has held baseball workshops with former
Fukuoka SoftBank HAWKS players since June 2016.
The baseball clinics are open to both boys and girls,
and even children trying baseball for the first time arefree to participate.
One child commented,“There were so many days I
couldn’t play baseball because of the earthquakes, but I
was able to get out there, move around and have fun
thanks to the workshop. It really made me want to play
baseball again.”Reinvigorating Kyushu: Recovery Support from the Fukuoka SoftBank HAWKSThe Fukuoka SoftBank HAWKS have conducted the“Fight! Kyushu”earthquake recovery support project for
the Kumamoto and Oita regions since May 2016.
As a professional baseball team rooted in Kyushu, theteam is always asking itself what should be done, what it
can do, and what is needed. The team carries out fundraising activities, holds charity games, sends players tovisit disaster-affected areas, invites people to the ballpark,and promotes a spectator-linked support program that
donates ¥1 to the NPO HAWKS Junior Academy for each
fan that comes out to watch a game. In fiscal 2016, theteam donated a total of ¥25,761,761.
We continue to promote this project.

Recovery Support through the Internet
Yahoo Japan works to provide support for Kumamoto’srecovery in various ways through the Yahoo! Internet

Fund Raising. Examples include Kumamon Bokinbako,
which is used to raise money for the region’s children,
who will build Kumamoto’s future, and to repair andrebuild Kumamoto Castle, which was damaged in
the earthquakes.

Yahoo! Internet Fund Raising allows people to donate
We dispatched the personal robot Pepper to five evacuation shelters from May to July 2016, including elementary schools in
Kumamoto Prefecture, in order to provide emotional support for people living at them. Pepper was extremely popular withusing their credit card or by other means, including
T-Points.

senior citizens living at the facilities and also with children attending the schools used as shelters. It was reported that theseniors who had tended to remain in their rooms at the facilities often ventured out in order to talk with Pepper, which shows
how the robot can provide a unique form of support for disaster-affected areas.

CSR REPORT 201710

SOFTBANK GROUPCSR REPORT 2017

11

SOFTBANK GROUP

■ Helping Recovery following the Great East Japan Earthquake ■Charity White

Total donated amount:

Partnering with Customers toProvide Ongoing Support for
Tohoku’s Children

Over ¥

1.1 billion

From
SoftBank Corp.

Total/ Month* As of July 31, 2017

Charity White is an optional service that provides support for children affected by
the Great East Japan Earthquake. A ¥10 donation is added to monthly mobile
phone or broadband service charges and SoftBank Corp. matches with an additional¥10 to make a total monthly ¥20 donation.* The donations go to NPOs that support children in disaster-affected areas and are used to provide children with emotional support, educational assistance, and opportunities to interact and socialize.
Since starting the program in August 2011, donations totaling over ¥1.1 billion
have been made.

Support for
affected
areas

Athletes with DisabilitiesTOMODACHI SoftBank Leadership Program

Athletes with Disabilities Supported by Yahoo Japan

Supporting Athletes with
Disabilities Chasing Their
DreamsYahoo Japan supports athletes withdisabilities giving it their all every day
as they balance training with work
responsibilities for a shot at a medal
at the Tokyo 2020 Paralympic Games.

* Subscribers remain in the program for two years
after signing up.

Thanks to everyone for cheering on
the athletes with disabilities at Yahoo
Japan who are overcoming hurdles andPara-Badminton

Wheelchair
Track and Field(Marathon)hardship to chase their dreams.

Recipient organizations: Ashinaga / Central Community Chest of Japan

Program to Train Tohoku
Recovery Leaders

From
You

■ Addressing Diverse Needs ■800

A cumulative total of
students have taken part

Program planned to continue until fiscal 2021

SoftBank Group Corp. invites 100 high school
students* from Iwate, Miyagi, and Fukushima Prefectures, which are in the region
affected by the Great East Japan Earthquake, each summer for a three-week intensive training course at the University of California, Berkeley and other locations.
Most of the students who study leadership and community service through theprogram return to Japan and use what they have learned to proactively engage inlocal contribution activities while demonstrating leadership skills.

Akiko Sugino

Kota Hokinoue

Shintaro Kano

Koki Takemura

Recent Results2016 7th place in thefull marathon at the Riode Janeiro Paralympics

Recent Results
Ranked first in Japanby the Japan­Wheelchair Fencing­Association (JWFA)(as of June 10, 2017)

Recent Results2016 10th place in thehalf-marathon at the 36th
Oita International­Wheelchair Marathon(Newcomer Award)

Maho Project

Utilizing ICT to Support the Lives and Learning ofChildren with Special Needs
SoftBank Corp. and EDUAS Corp. have partnered with the Research Center for

Maho Project since 2009 to research ways of utilizing mobile devices to benefit
children with special needs. A total of over 430 special needs schools and otherContinuing Support for the Reconstruction of
Tohoku by Yahoo Japan
Search for 3.11

Searching for 3.11 Provides
Support

Total donated amount:¥

who searches on Yahoo! Search on March 11th using the keyword“3.11”to organizations engaged in supporting reconstruction. The program began in 2014, andin March 2017, ¥42,945,320 was delivered to six organizations involved in the
Tohoku reconstruction.

Keeping Up with the Status of
the Region by Bicycle,
Connecting to the Future

In fiscal 2016, we conducted“Maho Project 2016 ～tane (seeds)～”on the themeof improving learning quality using ICT. Wide-ranging research was carried out withthe participation of working teachers as well as students in teacher training programs.

Cumulative number of riders
who have participated:

11,517

TOUR de Tohoku, a cycling event that began in 2013, was held for the fifth time

this year. While steadily expanding each year, TOUR de Tohoku has grown into amemorable event for everyone who participates, from local residents to riders andvolunteer staff. The goal is to continue holding the event for around 10 years in

12

SOFTBANK GROUP

at the 12th Japan
Partnership Awards

SoftBank Corp.’s initiatives to datewere recognized with the ­Education
Innovation Award * in March 2017at the 12th Japan PartnershipAwards, which recognize exceptional ­partnerships between NPOs
and private-sector corporations.

Apps to Support People with Special Needs

SoftBank Sign Language Class

Toward a Society of Universal
Communication

Wider Communication throughSign Language

1) iPhone app to support visually

SoftBank holds sign language classes at venues in Tokyo
and Osaka to promote communication using Japanese

App for people with visual impairment tosign language. A total of over 7,328 people have taken

learn and practice basic iPhone operations

the classes, which are taught by native Japanese sign2) Game de Manaberu Shuwa­language signers.

Jiten “( A Sign Language
Dictionary for Learning
Sign Language througha Game”)*
Sign language learning app
with rotating 360°3D animation for over 3,000 signs* Approximately 110,000 downloads(as of July 31, 2017)

order to support the Tohoku reconstruction over the long term.
CSR REPORT 2017

Received the Education ­Innovation Award* Sponsored by the Partnership Support Center

impaired users

2017 donation recipients: NPO Katariba / NPO Sokoage / Chance for Children / The MICHINOKU Future Fund /Fukushima Prefectural ODAKA Industrial Technology and Commerce High School / Futaba Future High School

TOUR de Tohoku

institutions nationwide have participated in the program.

122,473,410

Through its“Search for 3.11”program, Yahoo Japan donates ¥10 for every person

Wheelchair
Track and Field(Marathon)

Recent Results2016 Champion in­women’s singles andchampion in mixed doubles at the 1st Colombia
Para-­Badminton­International

Advanced Science and Technology at the University of Tokyo to conduct the* 300 people in fiscal 2012

Wheelchair
Fencing

CSR REPORT 201713

SOFTBANK GROUP

Feature 3

Short Working Hours Program

Toward a Society of
Universal Participation
A New Employment System Allows People to Start
Working Using the Short Working Hours Program
SoftBank Corp.’s Short Working Hours Program is designed to broaden work
opportunities for people willing to work but who have lacked opportunities due totheir disabilities. The system allows them to work for less than 20 hours per week.
SoftBank Corp. has joined with Research Center for Advanced Science andTechnology The University of Tokyo in the area of assistive technology to develop
work environments that allow people with developmental or mental disabilities towork without excessive difficulty. After a trial period, we fully rolled out the Short

Working Hours Program in May 2016.
As of July 31, 2017, 20 employees are utilizing the program.

■ Consumer Business Unit Staff Member Mr. Kuramitsu
I have autism spectrum disorder and ADHD, so my brain has a hard time absorbing
verbal information and constitutionally I tire very easily. I have used the program since
the trial period and currently work two times a week, primarily doing data entry. Little
by little, I’m being given more advanced work, so I’
ve gained confidence in myself andfind my job rewarding. I experienced difficulty in working long hours and this program
has opened up new possibilities for me. I want to continue using my skills and taking
on new challenges.

■ Jointly Promoting
Policies■ Implementing the
Very Short Hours
Employment Model

Associate Professor
Takeo Kondo

Yasuyuki Hirai

Research Center for
Advanced Science andTechnology
University of Tokyo

Department for Promotion of
Employment and Work forPeople with Disabilities
Kawasaki City Health andWelfare Bureau■ Mr. Kuramitsu’s Department
Credit Collection Support Section, Credit Collection Department,
Administration Division, Customer Care & Operation Division, Consumer Sales Unit

The Short Working Hours Program was instituted due to personnel shortages
caused by an increase in routine administrative work.
For our short-time staff,* I think there was significant apprehension at firstabout taking that initial step in a new environment. However, we are very
proud of their commitment and the energy they bring to their work, and eachof them has become a valuable member of our team.
* Program employees

CSR REPORT 201714

SOFTBANK GROUP

For people with disabilities, the very short working

Kawasaki City is working to become a city of diversity.

hours employment model serves to expand opportuni-

This project seeks working formats that provide oppor-

ties for inclusive work and social participation at regular

tunities for people with disabilities and others outside

worksites. For companies, the program helps raise

the scope of the statutory employment rate. For work-

productivity by structuring administrative work anders, it is a first step toward restoring confidence, whileclarifying responsibilities while increasing understandingfor companies, it is an opportunity to deploy a diverseof diversity. We expect the program to become more

workforce. We intend to expand the project into

popular as a new employment option at companies inother fields and use it to help create a city friendlier

various regions.

for everyone.

CSR REPORT 201715

SOFTBANK GROUP

■ Work Style Reforms ■■ For the Environment’s Future ■Mega Solar and Wind Power Generation

Enriching Society for Future Generations by
Promoting Renewable Energy
SB Energy Corp. actively promotes renewable energy, which can be suppliedsafely, securely, and perpetually.

Smart & Fun!

❶Instituting theSuper Flextime System
at all companies

Using the Power ofIT for Smarter, More
Enjoyable Work❷

Maximizing

use of time

Realizing“Smart & Fun! ”
SoftBank Corp. is actively engaged in a new approach

Mega solar plants went online at four locations across Japan in 2017, and as ofEnhancing andexpandingtelecommuting

August 1, 2017, SB Energy Corp. now operates mega solar power facilities at 29

Easing­requirementsfor ­childcare
and nursing
care leavemenced operations.

Creating
time

to work styles under the slogan of“Smart & Fun! ”
By enabling all employees to work in a smarter, more❸enjoyable way using the power of IT and AI,
we hope to continue to grow as an innovative and­creative company.

Smart & Fun!
Support Fund

Investment
in

one’
s own
growthsites (32 facilities) in Japan. In addition, SB Energy Corp. opened its first wind power
generation plant, Wind Farm Hamada, in 2016, and 29 wind turbines have com-

（1）

SB Energy Corp. will continue working toadvance and expand renewable energy inorder to bring about an enriched society that
future generations can be proud of.
(1) SoftBank Kagoshima Yusui Solar Park (commenced
operations June 1, 2017)(2) SoftBank Itako Solar Park (commenced operations­January 10, 2017)(3) SoftBank Hamamatsu Chukai Solar Park (commenced
operations February 1, 2017)

（2）

（3）

Shizen DenkiProtecting Forests with Electricity at HomeThe Shizen Denki service was launched in February 2017 in the areas served by(1) Super Flextime System(2) Telecommuting program(3) Smart & Fun! Support Fund *This program allows employees to change
their work start and end times on a daily
basis, depending on their duties and othercircumstances, abolishing the conventionalcore time from 10:00 a.m. to 4:00 p.m.
The program’s goal is to maximize effectiveness for both individuals and organizations through an efficient, measured
approach to work. Around 10,000
employees are eligible to use the system.

Making full use of IT such as smartphones and tablet devices, we are working to create conditions that allow
employees to also work from home. The
program is generally for employees withwork time restrictions due to childcare
or nursing care obligations, and working
from home is allowed up to three times
a week. We hope in the future to
expand it to cover all employees.

The Smart & Fun! Support Fund of ¥10,000
per month has been provided to all employees since April 2017 to encourage them totake advantage of opportunities for additional personal growth by making use oftime created through work improvementsfrom utilizing IT and AI, more dynamic work
styles, and other means.
* Payments will be provided for the limited time of
April 2017 to March 2019.

Hokkaido Electric Power Co., Inc., Tokyo Electric Power Company Holdings, Inc.,

Monthly
basic
charge isand The Kansai Electric Power Co., Inc. for customers interested in environmental
protection and renewable energy.

Shizen Denki has the goal of maintaining a FIT (feed-in tariff) electricity* (renewable energy) ratio of 50% or higher by utilizing electricity generated by SoftBank
Group company SB Energy Corp. and others involved in renewable energy power
projects and having power supplied by SB Power Corp.

¥

Other features of the program are its simple rate structure without a basic
charge—customers are only billed for the electricity they use. It also allows­customers to contribute to the environment at no cost to themselves, because SB
Power Corp. contributes ¥50 per month per contract to provide support for environ-00Monthly
basic
charge is¥Monthly support
provided by
SoftBank Corp. forforest protection
activities

mental protection organizations.

Premium Friday* Instituted* Some of the costs incurred by SB Power Corp. in procuring this electricity are covered by surcharges collected from all electricity users, including users who are not customers of the company. The CO2 emissions
derived from this electricity are treated as being equivalent to the nationwide average for electricity, including thermal power.

The SoftBank Group supports the objectives of­Premium Friday, and since February 24, 2017,
has set 3:00 p.m. as the recommended work end
time on the last Friday of each month. This initiative applies to approximately 16,000 people.

3R Initiatives

On Premium Fridays, the Festa employee

Toward a Recycling-based Society­cafeteria on the 25th floor of our Shiodome head

SoftBank Corp. conducts 3R initiatives (reduce, reuse, and recycle).

office offers a special menu starting at 3:00 p.m.
and becomes filled with employees who are done
for the day.
* Premium Friday is a new initiative being promoted by the
Ministry of Economy, Trade and Industry and the Japan Business Federation to encourage people to leave work early on
the last Friday of each month and go shopping, eat out atrestaurants, and spend money on travel.

CSR REPORT 201716

SOFTBANK GROUP● Reduce● Reuse● Recycle

We are working to reduce the use of
paper resources when selling mobile
devices, for example revising point-of-salematerials, in order to reduce the amountof waste generated.

We encourage customers to trade in theirused, functioning mobile phones andtablets when upgrading. The traded-in
devices are then refurbished and reused,primarily in emerging countries.

We collect used mobile phones, battery
packs, chargers, USIM cards, and other accessories regardless of the original mobile network operator, manufacturer, or functioning
status. In fiscal 2016, approximately 1.13
million used mobile phones were collected.

CSR REPORT 201717

SOFTBANK GROUP

■ Disaster Countermeasures / Information Literacy ■Disaster Drills and Reliable Services during Disasters■ Overseas Group Company Initiatives ■Arm Holdings 

Responsibility as a Company Providing
Communications Infrastructure

Utilizing Technology to Address
Problems in Impoverished Regions

SoftBank Corp. fully recognizes its responsibilities as a provider of communications

Guided by the UN’s Sustainable Development Goals, Arm devotes its design,

infrastructure, one of society’s lifelines, and holds biannual general disaster drills inlicensing, and other expertise to developing technology-based solutions to prob-

the spring and fall that simulate a major earthquake, fire, or other disaster. In

lems faced by some of the poorest communities in the world. The company’s

March 2017, the drill simulated a major earthquake in the Tokai region and reaf-

activities include promoting the use of the Talking Book technology, which isfirmed the operations of the Disaster Response Department and actions taken to

designed to help subsistence farming communities with basic knowledge on vital

restore communications. In the fall, we plan to hold a drill simulating an earth-

topics, and providing the Simprints solution that enables access to health records

quake occurring directly under the Tokyo metropolitan area.

using biometric technology.

We also provide services for distributing disaster and preparedness information,

Khushi Baby

In addition, in 2015, Arm and UNICEF created the Wearables for Good

information when disasters occur, and the means for customers to communicate.

­Challenge. The winning entry, Khushi Baby, a necklace that stores children’smedical records, successfully tracked 15,000 child vaccinations in India.

Simprints

Yahoo!
Weather &Disaster
Providing comprehensive weather­information, alerts
and warnings,
typhoon information, etc.

Yahoo!
Disaster
AlertsProviding early
notice throughpush alertsof emergency
earthquake
warnings, tsunami warnings, heavy
rainfall warnings, evacuation information, etc.

Let’s Think about Mobile Phones and Safety Filter Service

Teaching Children How to Stay Safe and Secure
When Using Smartphones

Disaster­Message Board
Disaster Voice
MessagingService
Message board andvoice messaging service
used to confirm thesafety and well-being of customers whenmajor earthquakes and other large-scaledisasters occur.

Sprint Corp.

Supporting High School Students by
Providing Free Internet Access
In October 2016, Sprint and the Sprint Foundation launched the 1 Million Project
to provide one million devices and free Internet connectivity to high school students across the U.S. who do not have home Internet access.
In the U.S., around 70% of teachers assign homework requiring online connectivity, yet more than five million families with school-aged children do not have accessto the Internet at home. This project helps young people who struggle to complete
their homework or gather information to apply for college and secure financial aid
due to not having Internet access at home. In this way, it supports them in charting
their own course to a brighter future.

SoftBank Corp. is focused on initiatives to protect children from danger when theyuse mobile phones or the Internet.
The Let’s Think about Mobiles Phones series of educational materials withvideos has been created to teach young people how to use their mobile phones
and smartphones safely and securely. With a focus on topics that have become
major social issues, such as cyberbullying and texting while walking, the curriculum encourages children to think on their own about these problems, talk with
one another, and reconsider the way they use their mobile phones and the Internet. The materials are provided to schools and other educational institutions freeof charge.

Brightstar Corp. 

Named a 2017 World’s MostEthical Company
Brightstar has been recognized as a 2017 World’s Most Ethical Company for the
first time by the Ethisphere Institute, a U.S.-based global leader in defining andadvancing the standards of ethical business practices.
This recognition is reserved for companies that excel in promoting ethical busi-

Safety Filter Service is a filtering service that helps young people safely enjoy

ness standards and practices through their ethics programs and CSR initiatives. This

the Internet. It restricts access to inappropriate adult sites and illegal sites toyear, 124 companies were selected, representing 52 industry sectors across 19

prevent incurring excessive charges or being involved in crime. Settings are pro-countries, and Brightstar is one of only three companies selected from the telecom-

vided by age group so that they are appropriate for each user’s age.

munications industry.
This achievement underscores Brightstar’s commitment to high ethical business

For: iPhone, iPad, 4G smartphones and tablets

practices, corporate social responsibility and compliance.

Apply for the Let’s Think about Mobile Phones andSmartphones educational DVD.

CSR REPORT 201718

SOFTBANK GROUPCSR REPORT 201719

SOFTBANK GROUPCSR Activity Report Results of FY2016 and Plan for FY2017

Rating A+ : Achieved results that exceeded the target
A : Achieved the intended results of the initiative
B :	Initiative was carried out, but the targeted result was not achieved
C : Initiative achieved no result or was not carried out▶ GRI guidelines comparison table* Items that are not labeled with a company name have been carried out by SoftBank Corp. or its Group companies
Items
General Management
CSR principles
Process and structureof the decision-making
systemIdentifying key areas of
CSR
Corporate governance

FY2016 Results

RatingPlan for FY2017

Disclosed the“SoftBank Group CSR Principles”as the CSR policy for the GroupAppointed a SoftBank Corp. director as the SoftBank Group Chief CSR Officer and directors of key
companies within the Group as CSR Officers
Shared and exchanged information in the semiannual SoftBank Group CSR Working GroupReleased achievements and targets for each company’s key areas of CSR (ISO 26000 ratified)A
A

Further entrench the“SoftBank Group CSR Principles”as the CSR policy for the Group
Continue Group Chief CSR Officer and CSR Officer systems
Share and exchange information in the semiannual SoftBank Group CSR Working GroupA

Release achievements and targets for each company’s key areas of CSR (ISO 26000 ratified)Conducted verification and assessment of the internal control system by internal and external audit
divisions
Relations with Employees
Conducted fair evaluations of personnel according to role, results, and ability
Employment
Hired and promoted talented personnel based on ability, regardless of gender, age, educational
background, nationality, etc.
Implemented annual ES survey and promoted subsequent improvements
Implemented a robust childcare program
Promoted hiring of personnel with special needs
Took measures for the Tokyo metropolitan area working conditions improvement project【Yahoo Japan】
Implemented basic policy on employment
Assessed Yahoo value and 360-degree value
Enhanced the childcare working system
Took measures for personnel with special needsImplemented flexible work styles【SoftBank Technology】
Implemented annual ES survey and promoted subsequent improvements【SB AtWork】
Introduced no-term contracts for employees on fixed-term contracts (introduced regular employee
contracts with specified roles)【SoftBank Payment Service】
Implemented annual ES survey and promoted subsequent improvements
Working conditions and Continued various programs to encourage a favorable work-life balancesocial security－－ Promoted days for leaving the office on time－－ Introduced Premium Fridays－－ Promoted use of the flextime system－－ Encouraged employees to take various vacation programs
Took measures to prevent overwork
Maintained a system for safety confirmation in times of disasterHeld“FY16 Family Day”
【Yahoo Japan】
Promoted fulfilling work environments
Promoted flexible working styles (anywhere office)Supported balance between work and home life
【SoftBank Technology】
Held“FY16 Family Day”
Promoted days for leaving the office on time
Introduced the flextime system and super flex-time system
Held Premium Fridays
Set recommended days for taking paid leave【Fukuoka SoftBank HAWKS】
Set weeks for promoting taking paid leave (28 days)
Held employee recreation【SB AtWork】
Held 401K seminar【SoftBank Payment Service】
Promoted days for leaving the office on time
Introduced the flextime system【IDC Frontier】
Continued 1/3 paid leave system
Continued morning-oriented work system
Continued full-charge recruitment system
Promoted full support working system

AConduct verification and assessment of the internal control system by internal and external audit
divisionsA

Conduct fair evaluations of personnel according to role, results, and ability
Hire and promote talented personnel based on ability, regardless of gender, age, educational
background, nationality, etc.
Implement annual ES survey and promote subsequent improvements
Implement a robust childcare program
Promote hiring of personnel with special needs
Take measures for the Tokyo metropolitan area working conditions improvement project【Yahoo Japan】
Implement basic policy on employment
Assess Yahoo value and 360-degree value
Enhance the childcare working system
Take measures for personnel with special needsImplement flexible work styles【SoftBank Technology】
Implement annual ES survey and promote subsequent improvements【SoftBank Payment Service】
Implement annual ES survey and promote subsequent improvements

A

Continue various programs to encourage a favorable work-life balance－－ Promote days for leaving the office on time－－ Hold Premium Fridays－－ In addition to the flextime system, promote use of super flextime system with nocore time－－ Promote use of telecommuting system for eligible people engaged in childcare andnursing care－－ Encourage employees to take various vacation programs
Take measures to prevent overwork
Maintain a system for safety confirmation in times of disasterHold“FY17 Family Day”
【Yahoo Japan】
Promote fulfilling work environments
Promote flexible working styles (anywhere office)Support balance between work and home life
Implement selectable work systems【SoftBank Technology】
Hold“FY17 Family Day”
Promote days for leaving the office on timePromote the flextime system and super flextime system
Hold Premium Fridays
Set recommended days for taking paid leave【Fukuoka SoftBank HAWKS】
Set weeks for promoting taking paid leave (28 days)
Hold employee recreation【SB AtWork】
Hold 401K seminar【SoftBank Payment Service】
Promote days for leaving the office on timePromote the flextime system【IDC Frontier】
Continue 1/3 paid leave system
Continue morning-oriented work system
Continue full-charge recruitment system
Promote full support working system
Operate the compliance hotline (internal reporting system)
Conduct compliance training－－ Conduct training for officers and managing executives of Group companies－－ Hold Compliance Month for officers and employees of Group companies
Conduct compliance survey (awareness survey)
Implement self-checking for compliance【Yahoo Japan】
Construct compliance system and implement training and self-checking
Conduct division-specific training
Measure penetration of e-learning programs
Maintain the compliance hotline (internal reporting system)【Fukuoka SoftBank HAWKS】
Take measures to reject antisocial forces
Hold compliance courses for outsource suppliers
Hold anger management training for all management personnel
Maintain a sound work environment and continue management of safety and healthMaintain a wellness center to provide support for emotional and physical well-being
Implement a stress check app available on multiple devices
Maintain a safety and health hotline
Maintain a communication flow for times of emergency
Continue measures for mental illness prevention and care for mental healthMaintain a massage room
Maintain a peer support system to provide counseling in the workplace
Promote increased health awareness using a health support app and smart weight and bodycomposition scale

Compliance

Safety and healthOperated the compliance hotline (internal reporting system)
Conducted compliance training－－ Conducted training for officers and managing executives of Group companies
Conducted compliance survey (awareness survey)
Implemented self-checking for compliance【Yahoo Japan】
Constructed compliance system and implemented training and self-checking
Conducted division-specific training
Measured penetration of e-learning programs
Maintained the compliance hotline (internal reporting system)【Fukuoka SoftBank HAWKS】
Took measures to reject antisocial forces
Held compliance courses for outsource suppliers
Held anger management training for all management personnelACreated a sound work environment and continued management of safety and healthMaintained a wellness center to provide support for emotional and physical well-being
Implemented a stress check app available on multiple devices
Maintained a safety and health hotline
Maintained a communication flow for times of emergency
Continued measures for mental illness prevention and care for mental healthSet up a massage roomEstablished a peer support system to provide counseling in the workplace
Promoted increased health awareness using a health support app and smart weight and bodycomposition scaleA

CSR REPORT 201720

SOFTBANK GROUP

Items
Safety and healthHR development andeducation

Environment
Environmental
management
Amount of resourcesused

FY2016 Results
RatingPlan for FY2017
A【Yahoo Japan】【SB AtWork】【SB Atwork】
Provided AED training seminars
Promote health maintenanceProvide AED training seminars
Upgrade health and safety systems
Implement smoking cessation program【IDC Frontier】
Implemented the Early Bird Program【SoftBank Technology】【IDC Frontier】
Implemented the Walking ProgramMaintain a safety and health hotline
Continue the Early Bird ProgramParticipated in KENKO Kigyokai
Implement stress checks
Continue the Walking Program
Designated as a Tokyo Prefecture SportsParticipate in KENKO Kigyokai
Promoting Company
Held CEO’s own program for training a successor (SoftBank Academia)
Hold CEO’s own program for training a successor (SoftBank Academia)
AOffered a rich variety of training programs that employees can choose from (SoftBank University)
Offer a rich variety of training programs that employees can choose from (SoftBank University)
Maintained systems for widely soliciting ideas from employees (SoftBank Innoventure, Business Ideas
Maintain systems for widely soliciting ideas from employees (SoftBank Innoventure, Business Ideas
that Contribute to Society Contest)
that Contribute to Society Contest)Ran the Innoventure Lab program for realizing new businesses through study groups and mentor
Run the Innoventure Lab program for realizing new businesses through study groups and mentor
supportsupportPromoted action to enhance English skills across the GroupPromote measures to improve English skills, statistical skills, and technology knowledge/skills
Conducted a program to support employees acquiring qualifications
throughout the Company
Conducted a wisdom- and knowledge-sharing program between employees (Knowledge Market)
Conduct a program to support employees acquiring qualifications
Maintained a system for providing training where employees serve as internally certified instructors
Conduct a wisdom- and knowledge-sharing program between employees (Knowledge Market)
Maintain a system for providing training where employees serve as internally certified instructors【Yahoo Japan】
Provided various training systems for employees【Yahoo Japan】
Provided the Black Belt system
Provide various training systems for employees
Provide the Black Belt system【SoftBank Technology】
Conducted a program to subsidize employees acquiring qualifications【SoftBank Technology】
Held SBT cram school
Conduct a program to subsidize employees acquiring qualifications
Held a program to collect wide-ranging proposals from employees (in-house business contest)
Hold SBT cram school
Hold a program to collect wide-ranging proposals from employees (in-house business contest)【SoftBank Payment Service】
Conducted a program to subsidize employees acquiring qualifications【Fukuoka SoftBank HAWKS】
Establish HAWKS new business proposal system
Hold business training for former athletes【SoftBank Payment Service】
Conduct a program to subsidize employees acquiring qualifications【Yahoo Japan】
Promoted health maintenanceUpgraded health and safety systems【SoftBank Technology】
Maintained a safety and health hotline
Implemented stress checks

Maintained ISO 14001 standard certification

Set environmental goals at offices－－ Achieved lower power consumption compared to 2010: –34% (Headquarters)【ITmedia】
Operated Smart Japan (problem-solving site for companies engaged in power-saving, power-­storage,
power-generation initiatives)【SoftBank Technology】
Introduced a facility management system to enable visualization and centralized management ofelectricity usage, and implemented measures to reduce energy consumption【Yahoo Japan】
Reduced CO2 emissions by around 93.42 t through carbon offsets for office paperImproved energy usage efficiency at data centers【Fukuoka SoftBank HAWKS】
Reduced energy consumption by separating customer zone and general zone for temperature control
Revised air conditioning operation times and areas to reduce waste
Continued to conduct environmental conservation activities
Environmental
protection－－ Ensured thorough compliance with paperless operations－－ Ensured thorough compliance with green procurement guidelines－－ Implemented all lights-off system【Yahoo Japan】
Constructed next-generation data centers to protect the environment
Promoted adoption of paperless systems【ValueCommerce】
Carried out support activities as a sponsor of Akagi Nature Park
【SB Energy】
Promoted renewable energyImplemented weed control using sheep and goats at SoftBank Tottori Yonago Solar Park
【IDC Frontier】
Introduced“breathing”data centers
Recycling of resources Collected used mobile phones for recyclingSeparated trash
Used dedicated recycling boxes for used documents【Yahoo Japan】
Promoted reduce, reuse, recycle activities (separating 15 types of trash, using dedicated recyclingboxes)【SoftBank Technology】
Collected PET bottle caps
【Fukuoka SoftBank HAWKS】
Continued 100% reuse of bottles, cans, and other back-yard trash, and separation and collection in
the customer zone
Implemented e-learning about the appropriate processing of industrial waste and Electronic Manifest
Educating andawareness-raising
System to increase knowledge of relevant laws and processes
Raised awareness and increased knowledge about disposal of used mobile phones【Yahoo Japan】
Produced sponsored content for social contribution materials
Provided the Yahoo! Answers service (social contribution experts)【ITmedia】
Offered power-saving information on the Smart Japan website【SB Energy】
Conducted renewable energy and environmental education
Implemented the Future Energy Project at 10 schools, and opened the Tottori Nature and Environment Center
Launched educational website Miru-Miru Wakaru Energy (http://www.sbenergy.jp/) (Japanese only)【Cyber University】
Held free seminars on regional revitalization and IoT and AI, with teaching staff providing the lectures
Published recorded videos on the Internet as public lectures
Relations with Business Partners
Held reverse auctions (electronic auctions)
Fair competition
Ensured thorough adherence with the Code of Ethical Purchasing
Maintained fair and cordial trading relationships with business partners【Yahoo Japan】
Communicated with stakeholders【IDC Frontier】
Held Technical Partner Awards

CSR REPORT 2017

21

A

Maintain ISO 14001 standard certificationASet environmental goals at offices－－ Achieve lower power consumption compared to 2010: –25% (Headquarters)【ITmedia】
Operate Smart Japan (problem-solving site for companies engaged in power-saving, power-storage,
power-generation initiatives)【SoftBank Technology】
Implement a facility management system to enable visualization and centralized management ofelectricity usage, and implement measures to reduce energy consumption【Yahoo Japan】
Reduce CO2 emissions by around 93.42 t through carbon offsets for office paperImprove energy usage efficiency at data centers【Fukuoka SoftBank HAWKS】
Reduce energy consumption by separating customer zone and general zone for temperature control
Revise air conditioning operation times and areas to reduce waste
Continue to conduct environmental conservation activities－－ Ensure thorough compliance with paperless operations－－ Ensure thorough compliance with green procurement guidelines－－ Implement all lights-off system【Yahoo Japan】
Promote adoption of paperless systems【ValueCommerce】
Carry out support activities as a sponsor of Akagi Nature Park
【SB Energy】
Promote renewable energyImplement weed control using sheep and goats at SoftBank Tottori Yonago Solar Park
【IDC Frontier】
Continue to promote“breathing”data centers

A

A

A

A

Collect used mobile phones for recyclingSeparate trash
Use dedicated recycling boxes for used documents【Yahoo Japan】
Promote reduce, reuse, recycle activities (separating 15 types of trash, using dedicated recyclingboxes)【SoftBank Technology】
Collect PET bottle caps
【Fukuoka SoftBank HAWKS】
Continue 100% reuse of bottles, cans, and other back-yard trash, and separation and collection in thecustomer zone
Implement e-learning about the appropriate processing of industrial waste, such as appropriate
management of fluorocarbons and how to dispose of used mobile phones, to increase knowledge of
relevant laws and processes【Yahoo Japan】
Produce sponsored content for social contribution materials
Provide the Yahoo! Answers service (social contribution experts)【ITmedia】
Offer power-saving information on the Smart Japan website【SB Energy】
Conduct renewable energy and environmental education
Implement the Future Energy Project at 10 schools, and continue operation of the Tottori Nature andEnvironment Center
Continue operation of educational website Miru-Miru Wakaru Energy (http://www.sbenergy.jp/)(Japanese only)Hold reverse auctions (electronic auctions)
Ensure thorough adherence with the Code of Ethical Purchasing
Maintain fair and cordial trading relationships with business partners【Yahoo Japan】
Communicate with stakeholders【IDC Frontier】
Hold Technical Partner Awards

SOFTBANK GROUPCSR Activity Report Results of FY2016 and Plan for FY2017

Items
FY2016 Results
Relations with Customers
Promoted the series of information literacy education programs Let’s Think about Mobile Phones
Protection ofProvided the Anshin Filter app for all mobile network operators­consumers’safety
Increased awareness of mobile phone etiquette, including smartphone operation while walking andpoints to consider when using mobile phones in public places
Provided an app to prevent smartphone operation while walking, STOP Texting While Walking【Yahoo Japan】
Took steps against spam email
Took steps to strengthen login security
Published Yahoo! Auction intellectual property protection guideParticipated and offered advice in public meetings pertaining to the Internet and advocacy activity【Fukuoka SoftBank HAWKS】
Prepared for emergencies during events
Examined Disaster Response Agreements with Fukuoka City

RatingPlan for FY2017

A

Consumer support and Continued to implement various measures to increase customer satisfaction
complaint settlement－－ Conducted questionnaire surveys for call center users and customers visiting storesand utilized the results－－ Maintained professional staff certification program－－ Enhanced and improved My SoftBank
Promoted IT support for people with special needs－－ Conducted a study on IT support for life and learning for children with special needs
Strengthened and promoted support for people with special needs
Provided SoftBank Sign Language Class
Provided Unwanted Call Checker【Yahoo Japan】
Constructed support systems
Improved customer service
Promoted basic policy on accessibility
Took initiatives to maintain quality
Enhanced help pageConducted examinations and patrols
Enhanced advertising screening system
Issued media statements【Fukuoka SoftBank HAWKS】
Conducted service improvement projectA

Consumer dataprotection and privacy

Acquired and maintained information security standard certification* Continuous maintenance of acquired ISO 27001 and JISQ 15001 certifications【Yahoo Japan】
Protected user information
Maintained ISMS (Information Security Management System) certification
Maintained ISO 15408 certification
Maintained PCI DSS certification【SoftBank Technology】
Acquired and maintained standard certifications (ISMS certification, PrivacyMark, Office Security Mark,
ISO/IEC 2000)【ValueCommerce】
Managed information security standard certification (PrivacyMark, TRUSTe)【SB AtWork】
Acquired and maintained information security standard certification (ISO 90001, ISO 20000,
ISO 27001, PrivacyMark)【SoftBank Payment Service】
Acquired ISMS certification
Maintained PCI DSS certification
Acquired PrivacyMark【Realize Mobile Communications, SB Human Capital】
Managed PrivacyMark (JISQ 15001:2006)

A

Educating andawareness-raising

Provided all employees with information security education and e-learning－－ Periodically released security newsletters【Yahoo Japan】
Established information security rules and ensured they are understood throughout the company
Held stakeholder dialogues
Promoted and measured penetration of e-learning
Conducted division-specific trainingImplemented self-checking for compliance【SoftBank Technology】
Provided all employees with information security education and e-learning【SoftBank Payment Service】
Provided all employees with information security education and e-learning
Conducted disaster readiness drills
Conducted disaster readiness e-learning
Expanded and promoted the Group-wide risk management system
Verified disaster readiness measures and reinforced operations【Yahoo Japan】
Implemented information security systems
Implemented multi-layer defense against cyberattacks
Conducted risk management
Utilized incident reporting system
Reinforced network centers, ensured 24-hour operation of base stations in a disaster through batteries
and generators (disaster countermeasures)Implemented BCP measures－－ Carried out nationwide deployment of mobile base stations, portable wireless basestations, power supply vehicles, portable generators, and mobile phones/satellite
phones for lending and so forth【Yahoo Japan】
Revised Emergency Disaster Response Guidelines
Revised service priorities during disasters
Conducted disaster preparedness drills
Considered structure for time of disaster (BCP)Ensured service continuity and data safety (availability, completeness)【Fukuoka SoftBank HAWKS】
Launched the customer integration project, and developed the new point system, TAKA POINT

APromote the series of information literacy education programs Let’s Think about Mobile Phones
Provide the Anshin Filter app for all mobile network operators
Increase awareness of mobile phone etiquette, including smartphone operation while walking andpoints to consider when using mobile phones in public places
Provide an app to prevent smartphone operation while walking, STOP Texting While Walking
Conduct safety awareness activities around use of mobile phones【Yahoo Japan】
Take steps against spam email
Take steps to strengthen login security
Publish Yahoo! Auction intellectual property protection guideParticipate and offer advice in public meetings pertaining to the Internet and advocacy activity【Fukuoka SoftBank HAWKS】
Prepare for emergencies during events
Examine Disaster Response Agreements with Fukuoka City
Continue to implement various measures to increase customer satisfaction－－ Conduct questionnaire surveys for call center users and customers visiting stores and utilize theresults－－ Maintain professional staff certification program－－ Reflect results from customer surveys of call center users and store visitors in crew
evaluations－－ Expand communication channels with LINE and chat support－－ Enhance and improve My SoftBank
Promote IT support for people with special needs－－ Conduct a study on IT support for life and learning for children with special needs
Strengthen and promote support for people with special needs
Provide SoftBank Sign Language Class
Provide Unwanted Call Checker【Yahoo Japan】
Construct support systems
Improve customer service
Create a structure for incorporating customer needs in services
Promote basic policy on accessibility
Take initiatives to maintain quality
Enhance help pageConduct examinations and patrols
Enhance advertising screening system
Issue media statements【Fukuoka SoftBank HAWKS】
Conduct service improvement projectAcquire and maintain information security standard certification* Continuous maintenance of acquired ISO 27001 and JISQ 15001 certifications【Yahoo Japan】
Protect user information
Maintain ISMS (Information Security Management System) certification
Maintain ISO 15408 certification
Maintain PCI DSS certification【SoftBank Technology】
Acquire and maintain standard certifications (ISMS certification, PrivacyMark, Office Security Mark,
ISO/IEC 2000)【ValueCommerce】
Manage information security standard certification (PrivacyMark, TRUSTe)Acquire ISMS certification【SB AtWork】
Acquire and maintain information security standard certification (ISO 90001, ISO 20000, ISO 27001,
PrivacyMark)【SoftBank Payment Service】
Maintain ISMS certification
Maintain PCI DSS certification
Maintain PrivacyMark【Realize Mobile Communications, SB Human Capital】
Manage PrivacyMark (JISQ 15001:2006)
Provide all employees with information security education and e-learning－－ Periodically release security newsletters【Yahoo Japan】
Establish information security rules and ensure they are understood throughout the company
Hold stakeholder dialogues
Promote and measure penetration of e-learning
Conduct division-specific trainingImplement self-checking for compliance【SoftBank Technology】
Provide all employees with information security education and e-learning【SoftBank Payment Service】
Provide all employees with information security education and e-learning
Conduct disaster readiness drills
Conduct disaster readiness e-learning
Expand and promote the Group-wide risk management system
Verify disaster readiness measures and reinforce operations【Yahoo Japan】
Implement information security systems
Implement multi-layer defense against cyberattacks
Conduct risk management
Utilize incident reporting system
Reinforce network centers, ensure 24-hour operation of base stations in a disaster through batteries
and generators (disaster countermeasures)Implement BCP measures－－ Carry out nationwide deployment of mobile base stations, portable wireless basestations, power supply vehicles, portable generators, and mobile phones/satellite
phones for lending and so forth【Yahoo Japan】
Revise Emergency Disaster Response Guidelines
Revise service priorities during disasters
Conduct disaster preparedness drills
Consider structure for time of disaster (BCP)Ensure service continuity and data safety (availability, completeness)【Fukuoka SoftBank HAWKS】
Continue the customer integration project, and administer the new point system, TAKA POINT

Risk management

Access to essential
services

CSR REPORT 2017

22

A

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SOFTBANK GROUP

Items
FY2016 Results
RatingPlan for FY2017
Involvement in the Community
Promoted use of the donation platform available for many NPOs (KazashiteBokin)
Promote use of the donation platform available for many NPOs (KazashiteBokin)
Involvement inAcommunity activities 【Yahoo Japan】【Yahoo Japan】
Accepted students for company tours as part of their social studies
Accept students for company tours as part of their social studies
Held study group activities in collaboration with parents and guardians and schools
Hold study group activities in collaboration with parents and guardians and schools
Held special lessons for elementary, junior high school, and high school students
Hold special lessons for elementary, junior high school, and high school students【Fukuoka SoftBank HAWKS】【Fukuoka SoftBank HAWKS】
Visited Fukuoka Children’s Hospital
Visit Fukuoka Children’s Hospital
Visited Fukuoka Chuo Tokubetsushien School
Visit Fukuoka Chuo Tokubetsushien School
Invited elementary school students to watch baseball games and offered special programs for parents
Invite elementary school students to watch baseball games and offer special programs for parents
and guardians (facilitating parent-child communication through baseball)and guardians (facilitating parent-child communication through baseball)Conducted Pink Ribbon Festival activities
Conduct Pink Ribbon Festival activities【SoftBank Payment Service】【SoftBank Payment Service】
Donated philanthropy seats to the Fukuoka and Saga Prefectural Councils of Social Welfare
Donate philanthropy seats to the Fukuoka and Saga Prefectural Councils of Social Welfare【SB Creative】【SB Creative】
Donated books to The Japan Science SocietyDonate books to The Japan Science Society【SB Human Capital】【SB Human Capital】
Provided support for second careers for professional athletesProvide support for second careers for professional athletesConducted regional revitalization projects in Yazu, Yazu District, Tottori Prefecture (Hayabusa Lab)
Conduct regional revitalization projects in Yazu, Yazu District, Tottori Prefecture (Hayabusa Lab)
Conducted work-from-home creative marketing service“Mom’s Lab ”operated by freelance moms
Conduct creativity support project in Niimi City, Okayama PrefectureConduct work-from-home creative marketing service“Mom’s Lab ”operated by freelance moms
【IDC Frontier】
Participated in Waseda University IPS Kitakyushu Consortium【IDC Frontier】
Conducted an academic program to support ICT for education in Fukuoka City
Participate in Waseda University IPS Kitakyushu Consortium
Conduct an academic program to support ICT for education in Fukuoka City
【Cyber University】
Partnered with Yahoo Japan athletes with disabilities
Continued corporate scholarship program【Cyber University】
Continue corporate scholarship programLoaned the humanoid robot Pepper for free for a three-year period under the Pepper CSR Program toLoan the humanoid robot Pepper for free for a three-year period under the Pepper CSR Program to
Involvement in theAcommunity
assist with programming classes and solving social issues
assist with programming classes and solving social issues－－ Selected recipients for loaned Pepper robots under the Social Challenge program－－ Implement the Social Challenge program－－ Started trial at pilot schools under the School Challenge program－－ Implement the School Challenge program
Sponsored Special Olympics Nippon
Resolve regional issues using ICT
Sponsor Special Olympics Nippon【Yahoo Japan】
Participated in local-government organized events and meetings【Yahoo Japan】
Opened up the Yahoo Ishinomaki Fukko Base to local communities
Participate in local-government organized events and meetings
Sponsored Special Olympics Nippon
Open up the Yahoo Ishinomaki Fukko Base to local communities
Sponsor Special Olympics Nippon【SB Energy】
Held explanation meetings with local residents regarding construction of a power plant【SB Energy】
Hold explanation meetings with local residents regarding construction of a power plant【IDC Frontier】
Conduct observation tours of the Kitakyushu Data Center for junior high school students
Reconstruction Support for Areas Affected by Disasters
Increased subscribers for Charity White, a circle of support that takes monthly donations from mobile
Increase subscribers in Charity White, a circle of support that takes monthly donations from mobile
Great East JapanA
Earthquake
chargescharges
Conducted the TOMODACHI SoftBank Leadership ProgramConduct the TOMODACHI SoftBank Leadership Program【Yahoo Japan】【Yahoo Japan】
Held the TOUR de Tohoku cycling event to support reconstruction after the Great East Japan
Hold the TOUR de Tohoku cycling event to support reconstruction after the Great East Japan
Earthquake and preserve the memory of the disaster for the future
Earthquake and preserve the memory of the disaster for the future
Operated the Tohoku Yell Market selling specialties from the Tohoku region online
Operate the Tohoku Yell Market selling specialties from the Tohoku region online
Provided on-going Internet-based support for the affected areas（Search for 3.11)
Provide on-going Internet-based support for the affected areas（Search for 3.11)【ITmedia】【ITmedia】
Made a donation to the Great East Japan Earthquake Recovery Initiatives Foundation
Make a donation to the Great East Japan Earthquake Recovery Initiatives Foundation【ValueCommerce】【ValueCommerce】
Supported the activities of Web Bellmark by providing it with an affiliate programSupport the activities of Web Bellmark by providing it with an affiliate programParticipate in the TOUR de TOHOKU cycling event as a partner to support reconstruction and【Vector】
preserve the memory of the disaster for the futureContinued making donations to the Great East Japan Earthquake Recovery Initiatives Foundation【Vector】
through the Game-no-Kizuna ProjectContinue making donations to the Great East Japan Earthquake Recovery Initiatives Foundation【Fukuoka SoftBank HAWKS】
through the Game-no-Kizuna ProjectSet up donation boxes in every baseball stadium【Fukuoka SoftBank HAWKS】【SB Creative】
Conduct donation collection activities by coaches and athletes on March 11
Made a donation to the Great East Japan Earthquake Recovery Initiatives Foundation
Maintain donation boxes in every baseball stadium【SB Players】
Invite people to watch the HAWKS game at Kobo Stadium Miyagi
Made a donation to the Great East Japan Earthquake Recovery Initiatives Foundation through【SB
Creative】
subsidiary Odds Park Corp.
Make a donation to the Great East Japan Earthquake Recovery Initiatives Foundation【SB Human Capital】【SB Human Capital】
Made a donation to the Great East Japan Earthquake Recovery Initiatives Foundation
Make a donation to the Great East Japan Earthquake Recovery Initiatives Foundation【IDC Frontier】【IDC Frontier】
Sponsored TOUR de Tohoku
Sponsor TOUR de Tohoku
Conduct disaster support projects
A
Kumamoto Earthquakes Conducted disaster support projects－－ Loaned the humanoid robot Pepper for free for a three-month period－－ Hold baseball workshops at elementary schools given by former SoftBank HAWKS－－ Held baseball workshops at elementary schools given by former SoftBank HAWKS
players
players【Yahoo Japan】
Collect donations through Yahoo! Internet Fund Raising and the Yahoo! Kikin charity platform【Yahoo Japan】
Collected donations through Yahoo! Internet Fund Raising and the Yahoo! Kikin charity platform【Fukuoka SoftBank HAWKS】
Provided LOHACO support gift deliveries
Conduct the Fight! Kyushu earthquake reconstruction support projects in Kumamoto and Oita
Conducted on-site employee volunteer activities－－ Attach Fight! Kyushu badges to the sleeves of athletes’uniforms
Provided information services with Yahoo! News－－ Conduct donation drives－－ Sell charity merchandise and donate part of the proceeds【Fukuoka SoftBank HAWKS】
Donated relief funds to earthquake-affected areas in the Kumamoto and Oita regions－－ Conduct earthquake site visits and hold baseball workshops
Launched the Fight! Kyushu earthquake reconstruction support projects in Kumamoto and Oita－－ Invite residents of Kumamoto and Oita who were affected by the earthquakes towatch baseball games－－ Attached Fight! Kyushu badges to the sleeves of athletes’uniforms－－ Hold a charity auction－－ Conducted donation drives－－ Provide wristbands with the message“Supporting Kumamoto through Baseball! ”to－－ Sold charity merchandise and donated part of the proceeds－－ Conducted earthquake site visits and held baseball workshops
all spectators at games held in Kumamoto－－ Invited around 3,000 residents of Kumamoto and Oita who were affected by the【SB Players】
earthquakes to watch baseball games
Conduct emergency support donation drive for disaster-affected areas using the government’s－－ Held a Fight! Kyushu reconstruction support game
Furusato Tax program through Satofull Co., Ltd.
－－ Held a charity auction【SB Players】
Conducted emergency support donation drive for disaster-affected areas using the government’s
Furusato Tax program through Satofull Co., Ltd.
【Realize Mobile Communications】
Held a charity auction on the website FOOTBALL FREEDOM, operated by the company, and donatedproceeds to Kumamoto Prefecture as relief funds

CSR REPORT 201723

SOFTBANK GROUP

SoftBank Group Corp.
1-9-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-7303
Tel: +81-3-6889-2000
http://www.softbank.jp/en/
Copyright © 2017 SoftBank Group Corp. All rights reserved.
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October 2017

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