White PaperContent
1. Abstract

pg. 3

2. ISIKC Mission - Customer Loyalty Programs Need an Upgrade

pg. 3

2.1 Low redemption rates
2.2 High costs
2.3 Few customer incentives
2.4 Security concerns

pg. 3
pg. 3
pg. 4
pg. 4

3. Problems And Solution

pg. 4

3.1 Problems
3.2 Solution
4. SMART CONTRACTS
4.1 Security
4.2 Scalability
4.3 ISIKC

pg. 4
pg. 4

pg. 5
pg. 5
pg. 6
pg. 6

5. Road Map

pg. 7

6. Token Distribution

pg. 7

7. Teampg. 8

8. Disclaimer

pg. 8

9. Loyality program levels

pg. 9

1.Abstract
Isiklar Holding is a company with a history of more than 50 years in the construction materials
business. One of the advantages of a company staying on top of this segment for so longand succeeding is that it has always trusted and stepped up to the latest innovations in
manufacturing, distribution or administration.
That’s why we create ISIKC (Işıklar Coin) to create a universal customer loyalty program.
Some of our partners have been with us from the very beginning of the business, others more
recently, but we feel our partners as our family. That is why, ISIKC will play the role of a customer
loyalty program.
There are discount levels depending on how much ISIKC you own and hold on your private
account in ISIKC Platform, on the materials that we produce in our factories that are part of theholding. You can find the discount levels below.
We have decided to develop this program on precisely the most innovative technology today Blockchain. The benefits that we see can also be found inside this document.
We believe that as much as our old partners are valuable to us, so are the new partners, which is
why we do not separate according to the time we are together.
Isiklar Coin (ISIKC) is a decentralised customer loyalty program that uses Smart Contracts tocreate secure, indisputable transactions on the Blockchain.

2. ISIKC Mission - Customer Loyalty Programs
Need an Upgrade
In commerce , it is usually quick and easy for a consumer to sign up for a retailer’s loyalty
program. But how many of your customers are actually becoming a loyal advocate to the brand?
Traditional loyalty programs suffer from the following issues that we believe that we ISIKC cansolve.

2. 1. Low redemption rates.
Perhaps because of the large number of loyalty programs in the market, it’s easy for them toget lost in the shuffle, and points go unredeemed. Surveys show that the average American isa member of 7 loyalty programs, and 30% of American consumers never redeem a single point.
Until those points expire (if they ever do), they just sit there as a liability on a brand’s bottom
line, having failed at earning repeat business.

2.2. High costs.
Large stores and successful ecommerce shops often pay high prices to setup and maintaintheir third-party integrations or custom solutions for customer loyalty programs. Whether
they are making adjustments to an existing app or building their own from scratch, developer3and maintenance fees can range from $2K – $15K a month for an enterprise-level solution.
Understandably, if you are not seeing a strong ROI from reward program costs, it’s not worth it
to keep the program.

2.3. Few customer incentives.
Today’s loyalty programs tend to favor the company providing them, instead of the consumer.
For example, customers are forced to make purchases they don’t need in order to reap therewards.
Research also indicates that 33% of millennial consumers dislike reward programs simply
because there are too many cards to carry. If your loyalty program isn’t fostering a positive
relationship with your consumers, what’s the point of it?

2.4. Security concerns.
Some consumers may be wary of data breaches and the security of the information they giveout when joining a loyalty program. A Harris Poll found that 71% of consumers were less likely
to join a loyalty program that collected personal information beyond just name and phone
number. They are right to have some concerns. In 2017, 11% of attacks on financial accounts were
specifically on loyalty accounts, an amount that had risen from 4% the year before.

3. Problems and Solution
3.1. Problems• Fraud – Bots, spam programs and dubious Publishers trying to defraud Merchants by click
spamming and other techniques• Trust – A Publisher must trust that after directing a user to a Merchant’s website that asuccessful sale (or similar action) will result in them receiving a payment.
• Sign-up fees – for both Merchants and Publishers. These can run into tens of thousands ofdollars and often also involve a recurring monthly fee. This high barrier to entry has pushed
many small and medium businesses away from Affiliate Marketing.
• Late/disputed payments – Most affiliate networks have issues with Merchants not paying ordisputing sales. • Broken offers and Voucher Codes – It is estimated that up to 80% of Voucher
Codes found on the internet do not work. This is frustrating and time consuming issue for users.
• Unique codes – Unique codes given to Publishers are often harvested by other Publishers andreused to claim commission.
• Poor matches – Publishers select Merchants that may not be a good fit for the Merchant or thePublisher

3.2. Solution• Fraud – Using Blockchain technology and Smart Contracts we can drastically reduce this, if noteffectively eliminate it completely.
4• Trust – This problem is solved by the use of Blockchain technology and Smart Contracts. A
successful task completion triggers execution of the Smart Contract and releases funds to theMerchant without the need for a middle man.
• Sign-up fees – AffiliateCoin will have no signup fees and no monthly subscription fee. This will
lower the barrier to entry and allow many more Merchants to utilise Affiliate Marketing.
• Late/disputed payments – The use of Smart Contracts will eliminate this problem because
payments will be automated and every transaction stored indisputably on the public ledger ofthe Blockchain.
• Broken offers and Voucher Codes – Using Smart Contracts we can ensure that the discountcodes are active, and only grant commission to the authorised users as defined in theBlockchain.
• Unique codes – Unique discount codes given to Merchant are stored on the Blockchain andverified as part of the Smart Contract. This means the reward can only be issued to the intended
Merchant.
• Smart matches – Using machine learning we are able to generate fantastic recommendations
for the Merchants. This will create better relationships and drive higher ROI.

4. Smart Contracts:
Smart Contracts are self-executing contracts with the terms of the agreement between buyerand seller written into lines of code. The code and the agreements contained therein exist acrossa distributed, decentralized Blockchain network. Smart Contracts permit trusted transactions
and agreements to be carried out among disparate, anonymous parties without the need for acentral authority, legal system, or external enforcement mechanism. They render transactions
traceable, transparent, and irreversible. All transactions on the AffiliateCoin network will be partof a Smart Contract. This is one of the key principles of the network and will create a transparent
mechanism for the Merchants, resulting in a trustless system. For the first time in the world of
loyal partner program both Merchants and Dealer will have complete trust in the transactions
whilst simultaneously eliminating many of the fraudulent practices such as click fraud. Thisis especially important with newer technology such as smartphones, with click based fraud
increasing by 102% from January to April 2017
Token Mechanism ISIKC is an ERC20 digital token in the Ethereum ecosystem compatible with
the Ethereum wallet and with any other contract that uses the same standard.

4.1. Security
Formal verification which uses mathematical proof to detect whether our smarts contracts haveexecuted correctly and without errors. Thanks to Ethereum Blockchain we have a decentralized
and distributed digital ledger that is used to record transactions across many computers so thatthe record cannot be altered retroactively without the alteration of all subsequent blocks and5

the collusion of the network.
There is one of the main reasons we are able to operate this platform with just a 2 %commission on the transactions. Each Dealer when created will spawn a separate subchain andkeep the transactions, deals and offers within that subchain. As a result are able to isolate eachDealer transactions to an individual subchain.

4.2. Scalability
The ISIKC network will have its own shard and its own transaction history. The effect of this will
improve the number of trtansactions per second exponentially. This also will also increase ourscalability as ISIKC will be able to connect with other shards and subchains on other networks.

4.3. ISIKC
Wallets From the ISIKC mobile and web application users can manage funds and transactions
in a safe and secure manner. We are actively encouraging investors of all sizes and by removing
the high entry barriers to our platform we are looking to attract investment from smaller
Dealers as well as developers and conventional investors. Therefore, we are not enforcing
a minimum deposit contribution. Some currencies do have a minimum amount for deposits,
however, and this amount will be stated on the deposit page under each currency deposit
address. If less than the minimum is sent by mistake, you can simply send more until thebalance of the deposit address is above the required minimum. Furthermore, you can use ablock explorer to track the address balance, simply search for your deposit address on the block
explorer to check exactly how much you already have at your deposit address and how muchyou still need to send.
Please consider the network fee when making the transaction. For example, 0.5 ETH may
become 0.499 ETH after the network fee is applied. If the minimum limit is 0.5 ETH, then 0.499
ETH will not credit your ISIKC account until more ETH is sent. This applies to all coins with aminimum deposit limit. Once the deposit address is funded with the required minimum balance
the whole amount will be automatically credited to the users ISIKC account.

65. Roadmap:

6. Token distribution:
10%
Private Coin Offering(1st stage for Brick dealers
and conventional investors)

5%
Team, advisors730%
for next stages of Private Coin
offering for different distributors of Isiklar Group factories.

6%
Business development,
attracting new markets, dealer

49%
will be kept as a reserve and locked
for one year for new partnerships andfuture development.

7. Теам:CEO - Nikolay Momchilov - MD Sofia University,Bulgarian Citizen
CFO - Yaman Parar - BA Bosphorus University, Isiklar Holding CFO
CBDO - Volkan Girisken - BS Bosphorus University, Isiklar Holding CEOLegal Advisor - Hale Demirman - Attorney at law,Istanbul Bar member

8. Disclaimer:
No Advice
This whitepaper does not constitute any investment advice or recommendation by Isiklar Coin
Bulgaria LTD, its officers, directors, managers, employees, agents, advisors or consultants on
the merits of purchasing ISIKC Coins nor should it be relied upon in connection with any othercontract or purchasing decision.

Not a Sale of the Security
This whitepaper does not constitute a prospectus or financial service offering document andis not an offer to sell or solicit of an offer to buy any security, investment products, regulated
products or financial instruments in any jurisdiction. ISIKC Coins are not being structured or soldas securities in Isiklar Coin Bulgaria LTD. Owners of ISIKC Coins are not entitled to any rights inIsiklar Coin Bulgaria LTD or any of its affiliates, including any equity, shares, units, royalties tocapital, profit, returns or income in Isiklar Coin Bulgaria LTD or any other company or intellectual
property associated with Isiklar Coin Bulgaria LTD.

Restricted Transmission
This whitepaper must not be taken or transmitted to any jurisdiction where distribution ordissemination of this whitepaper is prohibited or restricted.

Third-Party References
References in this whitepaper to specific companies, networks and/ or potential use cases arefor illustrative purposes only. The use of any company and/or platform names and trademarks
does not imply any affiliation with, or endorsement by, any of those parties. All references to‘dollars,’ USD or ‘$’ are references to United States dollars unless otherwise stated.

Professional Advice
You must consult a lawyer, accountant, tax professional, and/or any other professional advisors
as necessary before determining whether to purchase ISIKC Coins.

8Caution Regarding Forward-Looking Statements
This whitepaper contains certain forward-looking statements that are based on the belief ofthe Isiklar Coin Bulgaria LTD as well as certain assumptions made by and information availableto Isiklar Coin Bulgaria LTD regarding the business we operate. Forward-looking statements,
by their nature, are subject to significant risks and uncertainties. Forward-looking statements
may involve estimates and assumptions and are subject to risks, uncertainties and other factors
beyond our control and prediction. Accordingly, these factors could cause actual results or
outcomes that differ materially from those expressed in the forward-looking statements. Any
forward-looking statement speaks only as of the date of which such statement is made, andwe undertake no obligation to update any forward-looking statements to reflect events orcircumstances after the date on which such statement is made or to reflect the occurrence ofunanticipated events.

9. Loyalty Program Levels:
As you can see, there are two main indicators to calculate the percentage discount you receive,
namely the number of ISIKCs you hold in your personal accounts and the annual turnover yougenerate for the Isiklar group of companies. We have made it as simple as possible and with nohidden fees, so that you can truly save through this program and grow your business to the nextlevel.

1 ISIKC = 0,20 USD

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