Kuaishou Technology Announces Fourth Quarter and Full Year 2023 Financial Results
2024.03.20
HONG KONG, March 20, 2024 /PRNewswire/ -- Kuaishou Technology ("Kuaishou" or the "Company"; HKD Counter Stock Code: 01024 / RMB Counter Stock Code:81024), a leading content community and social platform, today announced its financial results for the fourth quarter and full fiscal year ended December 31, 2023.
Fourth Quarter 2023 Key Highlights

Average DAUs on Kuaishou APP were 382.5 million, representing an increase of 4.5% from 366.2 million for the same period of 2022.
Average MAUs on Kuaishou APP were 700.4 million, representing an increase of 9.4% from 640.0 million for the same period of 2022.
Total e-commerce GMV(1) was RMB403.9 billion, representing an increase of 29.3% from RMB312.4 billion for the same period of 2022.
Total revenue increased by 15.1% to RMB32.6 billion from RMB28.3 billion for the same period of 2022. Online marketing services and live
streaming contributed 55.9% and 30.9%, respectively, to the total revenue. The other 13.2% came from other services.
Gross profit increased by 34.3% to RMB17.3 billion from RMB12.9 billion for the same period of 2022. Gross profit margin in the fourth
quarter of 2023 was 53.1%, improving from 45.5% for the same period of 2022.
Profit for the period was RMB3.6 billion, compared to a loss of RMB1.5 billion for the same period of 2022. Adjusted net profit(2) was
RMB4.4 billion, compared to adjusted net loss(2) of RMB45 million for the same period of 2022.
Operating profit from the domestic segment(3) increased to RMB4.3 billion from RMB1.3 billion for the same period of 2022. Operating
loss from the overseas segment(3) decreased to RMB0.6 billion by 63.2% year-over-year.
Full Year 2023 Key Highlights

Average DAUs on Kuaishou APP were 379.9 million, representing an increase of 6.8% from 355.7 million in 2022.
Average MAUs on Kuaishou APP were 678.2 million, representing an increase of 10.7% from 612.7 million in 2022.
Total e-commerce GMV(1) was RMB1,184.4 billion, representing an increase of 31.4% from RMB901.2 billion in 2022.
Total revenue increased by 20.5% to RMB113.5 billion from RMB94.2 billion in 2022. Online marketing services and live streaming
contributed 53.1% and 34.4%, respectively, to the total revenue. The other 12.5% came from other services.
Gross profit increased by 36.2% to RMB57.4 billion from RMB42.1 billion in 2022. Gross profit margin in 2023 was 50.6%, improving from
44.7% in 2022.
Profit for the year was RMB6.4 billion, compared to a loss of RMB13.7 billion in 2022. Adjusted net profit(2) was RMB10.3 billion,
compared to adjusted net loss(2) of RMB5.8 billion in 2022.
Operating profit from the domestic segment(3) increased to RMB11.4 billion from RMB192.1 million in 2022. Operating loss from theoverseas segment(3) decreased to RMB2.8 billion from RMB6.6 billion in 2022.
Mr. Cheng Yixiao, Co-founder and Chief Executive Officer of Kuaishou, said, "In 2023, we continuously elevated our content and commercial ecosystem, ushering in
a new era of sustainable profitability for Kuaishou. Upholding our vision of providing long-term value for users, we cultivated a strong, quality content ecosystem andupgraded our traffic distribution mechanism by incorporating users' experience indicators into our recommendation algorithm. This improved the alignment of our content
quality and commercialization efficiency, while better meeting users' needs and fostering high-quality growth on our platform. Users continue to choose Kuaishou, and our
MAUs exceeded 700 million in the fourth quarter, marking a new record high. More effective integration of commercial opportunities also led to our strong e-commerce andonline marketing services revenues that outshined the overall market's average performance, translating into milestone adjusted net profit exceeding RMB10 billion in
2023. As we pursue our next wave of growth, we remain dedicated to technological innovation and strengthening our core competencies. In 2024, we will further refine ourtrust-based content and commercial ecosystem to maximize the value we create for our users and stakeholders alike."
Fourth Quarter 2023 Financial Review
Revenue from our online marketing services increased by 20.6% to RMB18.2 billion for the fourth quarter of 2023, from RMB15.1 billion for the same period of 2022,
primarily attributable to the growth in the number of marketing clients and increased consumption from marketing clients, especially from our e-commerce merchants,
driven by our refined operating strategies based on industry attributes, consistent improvements in products capabilities and continuous optimization of algorithms.
Revenue from our live streaming business remained stable at RMB10.0 billion for the fourth quarter of 2023 and 2022, respectively.
Revenue from our other services increased by 36.2% to RMB4.3 billion for the fourth quarter of 2023, from RMB3.2 billion for the same period of 2022, primarily due tothe growth of our e-commerce business, represented by the growth in our e-commerce GMV. The growth in e-commerce GMV was driven by increases in the number ofactive e-commerce paying users and active merchants, benefiting from our continuous refined operation strategy.
Other Key Financial Information for the Fourth Quarter of 2023
Operating profit was RMB3.6 billion, compared to an operating loss of RMB1.2 billion for the same period of 2022.
Adjusted EBITDA(4) was RMB6.1 billion, increasing from RMB1.9 billion for the same period of 2022.
Full Year 2023 Financial Review
Revenue from our online marketing services increased by 23.0% to RMB60.3 billion in 2023, from RMB49.0 billion in 2022, primarily attributable to the growth in thenumber of marketing clients and increased consumption from marketing clients, especially from our e-commerce merchants, driven by our refined industry-specificoperating strategies and continuous efforts in enhancing product capabilities.
Revenue from our live streaming business increased by 10.4% to RMB39.1 billion in 2023, from RMB35.4 billion in 2022, benefiting from consistent enrichment ofcontent supply and continuous optimization of our live streaming ecosystem and algorithms.
Revenue from our other services increased by 44.7% to RMB14.1 billion in 2023, from RMB9.8 billion in 2022, primarily attributable to the growth of our e-commercebusiness, represented by the growth in our e-commerce GMV. Along with our continuous improvement of operating strategy in e-commerce, the increases in the number ofactive e-commerce paying users and active merchants contributed to the growth in e-commerce GMV.

Other Key Financial Information for the Full Year of 2023
Operating profit was RMB6.4 billion, compared to an operating loss of RMB12.6 billion in 2022.
Adjusted EBITDA(4) was RMB17.4 billion, increasing from RMB1.8 billion in 2022.
Total available funds(5) reached RMB61.6 billion as of December 31, 2023.
Notes:(1) Placed on or directed to our partners through our platform.
(2) We define "adjusted net profit/(loss)" as profit/(loss) for the year or period adjusted by share-based compensation expenses and net fair value changes on investments.
(3) Unallocated items, which consist of share-based compensation expenses, other income, and other gains/(losses), net, are not included.
(4) We define "adjusted EBITDA" as adjusted net profit/(loss) for the year or period adjusted by income tax expenses, depreciation of property and equipment, depreciationof right-of-use assets, amortization of intangible assets, and finance income, net.
(5) Total available funds included but not limited to cash and cash equivalents, time deposits, financial assets and restricted cash. Financial assets mainly included wealthmanagement products and others.
Business Review
Despite the ongoing external macro challenges in 2023, we remained true to our long-term vision and commitment of creating value for our users and partners by building
and maintaining a healthier and more inclusive content and commercial ecosystem. We supported good quality content and broadened recommendations for useful andentertaining content including short video and live streaming, cultivating a good quality content ecosystem. We also continuously deepened the construction of theentertainment live streaming ecosystem by supporting small and medium-level streamers and Chinese traditional cultural streamers to create a healthier and sustainable
entertainment live streaming ecosystem. Moreover, we nurtured a more satisfactory e-commerce ecosystem for users by leveraging the scoring system for merchandise,store experience and KOLs' reputation in our e-commerce traffic distribution. We upgraded our traffic distribution mechanism by incorporating users' experience indicators
into our recommendation algorithm. This better aligned our content quality and commercialization efficiency. Lastly, we further optimized our organization structure,strengthened the integration of content and commercial ecosystem, and enhanced overall organization efficiency.
As a result of these efforts, our user base repeatedly reached greater heights throughout the year. In the fourth quarter of 2023, average MAUs on the Kuaishou App
exceeded 700 million, marking another new record. Additionally, a growing number of e-commerce merchants and marketing clients chose Kuaishou as their go-to
platform for long-term operations. This was underscored by over 50% year-over-year increase in the number of monthly active merchants on Kuaishou as well as over
100% year-over-year increase in the number of marketing clients in 2023. Both our e-commerce and online marketing services outshined the overall average market
performance in terms of growth rate, leading to a steady increase in their market share. In our overseas business, we focused on key markets, which considerablyincreased our revenues and decreased our losses. As for our innovative businesses, such as local services, Kwai Hire (快聘) and Ideal Housing (理想家) , we zeroed inon building our strength and establishing a solid foundation for rapid future expansion. The advancements we achieved in our content and commercial ecosystem also
drove robust financial improvement. Our total revenue reached RMB113.5 billion in 2023, representing a 20.5% year-over-year increase. Moreover, we turned losses into
gains in both adjusted net profit and profit for the year in 2023. Our full-year adjusted net profit surpassed RMB10 billion mark to reach RMB10.3 billion, which
demonstrated that the Company ushered in an era of sustainable profitability.
User and content ecosystem
In the fourth quarter of 2023, we optimized our user growth strategies, built scenarios for user demand insight and explored user interests with refined algorithms. As aresult, average DAUs and MAUs on the Kuaishou App reached 382.5 million and 700.4 million, representing a 4.5% and 9.4% year-over-year increase, respectively. The
average daily time spent per DAU on the Kuaishou App was 124.5 minutes in the same period.
In terms of user growth, we prioritized acquiring high-value users with high retention potentials to achieve quality growth. By optimizing efficiency in growth from various
channels, we continuously reduced the acquisition cost per new user year-over-year. Based on our refined operation strategy, the subsidy cost per DAU of Kuaishou
Express declined year-over-year in the fourth quarter of 2023.
Content consumption is the core value provided by Kuaishou App for users. We have successfully built a sustainable content supply ecosystem that identifies andmagnifies advantageous content featuring distinctive Kuaishou characteristics. The short play industry, for example, is an area in which Kuaishou has always been apioneer and leader. As of the end of 2023, we launched almost 1,000 short plays produced by Kuaishou Astral Short Plays (快手星芒短劇) , including more than 300
blockbusters each of which received more than 100 million views. In addition, we have also introduced tens of thousands of short plays for subscription produced by third
parties. We created a superior native user experience by building our self-developed sales funnel conversion path, and drove the rapid growth of both supply and demandsides through efficient traffic distribution. In the fourth quarter of 2023, heavy users of short plays, who watched over 10 episodes a day, reached 94 million, representing a
year-over-year increase of over 50%. With a stream of frequent blockbuster releases, our high quality short plays also stimulated users' willingness to pay for content. In
the fourth quarter of 2023, daily average paying users of short plays on Kuaishou grew by over three times year-over-year. In the Three Rural (三農) content verticalincluding agriculture, rural areas and rural inhabitants, we created a heartwarming online community for the rural population based on our fair and inclusive traffic
distribution mechanism. In the fourth quarter of 2023, the number of short videos posted by active creators with over 10,000 followers in the Three Rural vertical increasedby over 30%, while the daily average views of Three Rural themed videos climbed by more than 20%, both on a year-over-year basis. Growth in this vertical demonstrates
that more rural creators were gaining exposure on Kuaishou. We also provided diverse monetization channels to support this burgeoning group of creators. As a result, thenumber of creators with 10,000 followers in the Three Rural vertical who earned income from our commercial ecosystem including e-commerce increased by over 30%
year-over-year in the fourth quarter of 2023, playing an important role in promoting rural revitalization.
For our search business, we improved the construction of the "search after watching" scenario and increased the weight of social relationships and useful content in the
ranking of searching results. In this way, we enhanced search user penetration and search experience. In the fourth quarter of 2023, Kuaishou search's average monthly
users increased by more than 16%, and the number of average daily searches continuously increased, both on a year-over-year basis. In terms of commercialization,
revenue from search marketing services grew by nearly 100% year-over-year in the fourth quarter of 2023.
Online marketing services
In the fourth quarter of 2023, revenue from online marketing services grew by 20.6% year-over-year to RMB18.2 billion. This robust growth was primarily attributable to ourrefined industry-specific operations, our upgraded smart marketing placement products, and the continuous optimization of our algorithms. In the fourth quarter of 2023,
the number of active marketing clients increased by more than 160% year-over-year.
In the fourth quarter of 2023, native marketing services remained the major driver of our online marketing revenue growth. We unveiled new features for our omni-platform
marketing solution, including in-placement analysis, post-placement review and real-time material analysis. These enhancements further helped merchants leverage ourhigh-quality traffic and maximize their GMV across our platform. In the fourth quarter of 2023, merchants' consumption on omni-platform marketing solutions soared bymore than 200% quarter-over-quarter. In addition, our smart hosting products were broadly applied to various scenarios, including live streaming hosting, merchandise
hosting and search hosting. These products lowered the placement threshold for small and medium-sized merchants, contributing to improvements in marketing
consumption and performance. In the fourth quarter of 2023, merchants' consumption through live-streaming hosting leaped by over 150% quarter-over-quarter.
In the fourth quarter of 2023, the year-over-year revenue growth rate of our external performance marketing services continued to increase, compared with the third
quarter of 2023. This was particularly evident in industries such as media information, education and training, and gaming. For example, for paid short plays in the media

information industry, we consistently optimized our self-developed sales funnel conversion path, where we created a higher-quality short play ecosystem and enhanceduser experience. Meanwhile, we improved our real-time forecasting model through algorithms, which fortified users' willingness to pay as well as stimulated marketingclients' inclination to place advertisements on our platform. In the fourth quarter of 2023, the marketing consumption of the paid short play vertical increased by more than
three-fold year-over-year. To enhance our product capabilities, we rolled out the Universal Auto Ads for Leads (UAL, 線索全自動營銷
線索全自動營銷產品品) while leveraging AIGC to
improve production efficiency and quality of marketing materials. This provided our clients with smart marketing capabilities for targeted demographics. To promote native
marketing materials, we reinforced the integration of native marketing content and organic content in terms of underlying data and traffic synergy, achieving a true
"marketing as content" approach. In the fourth quarter of 2023, the consumption of external native marketing materials increased by more than 50% quarter-over-quarter.
The share of external marketing consumption from native marketing materials consistently increased.
Our brand marketing revenue grew by over 80% quarter-over-quarter in the fourth quarter of 2023, boosted by key promotion events, including the Double 11 Sales
Promotion and our own marketing programs. We launched marketing solutions that integrated brand awareness, sales conversion, and marketing operations for marketingclients in the automotive industry. These solutions reached potential users and amplified conversion efficiency through optimal scenarios, operations and models. Driven
by our distinctive brand portfolios and unique traffic, we established in-depth marketing collaborations with many leading automotive brands, including FAW-Volkswagen
Audi and Nio. Moreover, we stimulated the growth in budget placement from brands by leveraging quality content. Kuaishou Astral Short Plays became a preferredmarketing tool for many brands. In the fourth quarter of 2023, revenue from marketing sponsorship of Kuaishou Astral Short Plays surged by more than six-fold quarterover-quarter, with a diverse range of customers from industries such as fast moving consumer goods, e-commerce as well as cosmetics and skincare.
E-commerce
In the fourth quarter of 2023, our e-commerce GMV maintained a rapid growth rate of 29.3% year-over-year, reaching RMB403.9 billion. We continued to gain market
share, achieving favorable progress in terms of users, goods and venues.
On the user side, in the fourth quarter of 2023, the average number of MPUs reached a new high, exceeding 130 million, with the MAU penetration rate increasing to
18.6%. This was mainly due to our continuous enrichment of shopping scenarios such as shelf-based e-commerce, and the constant upgrade of our products andfeatures. Meanwhile, we refined our smart subsidies and strengthened the governance of our e-commerce ecosystem. Bolstered by the Double 11 and Double 12 Sales
Promotions, we maintained a year-over-year increase in both monthly purchasing frequency and ARPPU.
On the supply side, more than one million merchants participated in the Double 11 Sales Promotion. The high participation level accelerated growth in the number ofmonthly active merchants by over 50% year-over-year. To better help merchants grow on Kuaishou platform, we unveiled policies to assist cold-start stage, such as ourMerchants' Training Camp (商家訓練營) and our Uplift Initiative (扶搖計劃). We also built service centers and product selection centers in the industry zones of 14 corecities. Leveraging service provider resources, we offered localized operations and training tailored to small and medium-sized merchants.
Regarding brands, we maintained robust growth in the fourth quarter of 2023. During the sales promotion period, GMV from brands increased by 155% year-over-year,with nearly 2,500 brands doubling their GMV. In the fourth quarter of 2023, GMV from well-known brands' self-operated live-streaming maintained a more than two-foldyear-over-year increase, primarily driven by brand-intensive industries including consumer electronics, home appliances, men's apparel and sports. Additionally, we
strengthened the retrieval of brands with outperforming distribution products through the Stream Initiative (川流計劃) and encouraged them to focus on self-operated live
streaming. With respect to KOLs, we continued to focus on the health of our KOL ecosystem. We encouraged new KOLs to live streaming through our Spark Initiative (花火計劃) . KOLs also leveraged short videos for product recommendations, adding shopping links, and optimizing shop window displays to synergize with their live
streaming. On the distribution side, we stimulated KOLs' selling enthusiasm through precise matching services and promotional events.
In terms of e-commerce scenarios, we continued to fortify the infrastructure of our e-commerce ecosystem, laying a solid foundation for exploring and further meeting user
demand. Meanwhile, we also made significant strides in the shelf-based and short video e-commerce realm.
In the fourth quarter of 2023, the growth of shelf-based e-commerce GMV outpaced that of our overall platform, accounting for more than 20% of total GMV. This was
mainly driven by parallel growth in both supply and demand. Specifically, for the shopping mall, we provided full access to the shopping mall tab on our homepage during
the promotional season to expand traffic. With a deep understanding of users' shopping preferences, we enriched the merchandise supply on our platform, complementing
content e-commerce by expanding standard merchandise categories and brand merchandise. At the same time, we strengthened users' mindset for most value-for-money
shopping through marketing initiatives, which also helped us unlock more shopping needs. In addition, we explored the diversity of users' shopping needs throughalgorithms and dynamically adjusted exploration traffic to incrementally reinforce users' shopping mindset at our shopping mall. In the search realm, users' search-induced
e-commerce mentality was continuously strengthened. We enhanced the accuracy of users' intention identification and merchandise display, leading to a sustained
increase in conversion efficiency. As a result, GMV expanded by more than 60% year-over-year.
Short video e-commerce GMV grew rapidly in the fourth quarter of 2023 and more than doubled year-over-year. This was mainly attributable to an enriched short video
supply and improved content quality. During the pre-sale period of the Double 11 Sales Promotion, merchants expanded their exposure through short video, setting new
pre-sale GMV records. Throughout the promotion period, merchants created blockbusters by leveraging both short video and live streaming. After the promotion,
live-streaming highlights were used as steady and high-quality e-commerce content that was widely disseminated to convert more viewers into buyers.
With respect to the infrastructure of our e-commerce ecosystem, we strengthened our pricing capabilities in the fourth quarter of 2023. Incorporating pricing signals into
short video and shelf-based e-commerce scenarios, we improved the display of highly cost-effective merchandise. This further boosted our platform's efficiency andoptimized user experience. Meanwhile, we stepped up our efforts to refine labeling for new merchandise and blockbusters, and upgraded the three-score system, whichheightened traffic allocation efficiency.
Live streaming
In the fourth quarter of 2023, revenue from our live streaming business remained stable year-over-year, increasing by 3.4% quarter-over-quarter to RMB10.0 billion. This
was attributable to our unwavering commitment to fostering our ecosystem's long-term health and our focus on high-quality content as the core driving force behind ourlive-streaming business. On the supply side, we have deepened and broadened our local operations in major regions nationwide, driving increasing number of regional
talent agencies and streamers while increasing talent agencies' gross revenue. As of the end of the fourth quarter of 2023, the number of regional talent agencies
collaborating with us exceeded 1,300. Meanwhile, we continued to develop new content, interactive scenarios and product features on our platform to meet users' diverse
consumption needs. Notably, we are consistently promoting emerging product categories such as multi-host live streaming and "Grand Stage", while iterating our policies,
refining product features and expanding user scenarios. These concerted efforts have been instrumental in driving our steady revenue growth. In the fourth quarter of2023, the number of streamers on Kuaishou managed by talent agencies increased by nearly 40%, and the average daily live-streaming time of streamers increased bymore than 30%, both on a year-over-year basis.
We continued to explore and cultivate good quality live-streaming content and streamers, carving out Kuaishou's distinctive characteristics under robust category
operations. We strongly supported key categories of traditional culture, such as opera and folk music. In 2023, the number of traditional cultural streamers, including those
involved in intangible cultural heritage inheritance, exceeded 190,000. Additionally, at the 2023 Annual Grand Ceremony, we expanded multi-dimensional tracks,
established growth pathways for streamers, and extended coverage to more mid-tier streamers. The proportion of streamers with professional talents and abilities has
consistently increased, demonstrating greater long-term ecosystem value.
As a prime example of our "live streaming+" services empowering traditional industries, Kwai Hire experienced an increase of over 200% year-over-year in average daily
resume submissions during the fourth quarter of 2023, while the daily average number of users submitting resumes grew by over 100% year-over-year. In the fourth
quarter of 2023, Ideal Housing achieved a cumulative gross transaction value of more than RMB16 billion.
OverseasIn the fourth quarter of 2023, we continued advancing our strategy focused on key overseas markets. DAUs and user time spent in core overseas markets such as Brazil
and Indonesia grew steadily year-over-year. While developing our user ecosystem, we promoted the production of localized original content, adding diversified offerings
across short plays, mini-games and sports, among others. We also sponsored popular shows in Latin America, continuing to enhance our media brand influence. On top of
that, we intensified our monetization efforts. In the fourth quarter of 2023, total revenue of our overseas business reached RMB847 million, increasing by nearly 200%
year-over-year. Meanwhile, we continued to improve operating efficiency, which led to a significant reduction in user growth costs by more than 30% year-over-year. We
narrowed our overseas operating loss by 63.2% year-over-year in the fourth quarter of 2023 and further reduced our operating loss quarter-over-quarter. Our full-year
operating loss from the overseas business narrowed from RMB6.6 billion in 2022 to RMB2.8 billion in 2023.
On the overseas online marketing services front, we focused on deep industry cultivation at the content level and fostered the development of key industries and localized
capabilities. We continued to advance the development and enhance our product ecosystem with a focus on bid products, live streaming traffic and original content,
stimulating rapid growth of revenue and consumption for clients across multiple industries, such as e-commerce and gaming. In the fourth quarter of 2023, online
marketing revenue of our overseas business increased by over 300% year-over-year. Additionally, we continued to expand the scale of high-quality KOLs and create a
carefully curated pool of KOLs, providing clients with a conducive environment and the creative capabilities to produce high-quality content, as well as enhancing
marketing efficiency.
Corporate social responsibilities
The digital economy has become a key driver of high-quality growth in China's economy. By leveraging innovative technology for short video and live streaming, Kuaishou
is empowering offline recruitment and revolutionizing traditional jobs with video content and fostering the rise of new digital professions, integrating the digital economy
with the physical economy.
As of the end of 2023, we facilitated over 40.2 million job opportunities. In addition, our Kwai Hire conducted 5.5 million live streaming sessions in 2023, which significantly
enhanced recruitment efficiency and helped more users find jobs. According to the "Report on the Role of the Short Video and Live Streaming Ecosystem in Fostering New
Professions and Promoting High-quality Full Employment" published by the Ministry of Human Resources and Social Security in November 2023, the short video and live
streaming ecosystem exemplified by platforms such as Kuaishou has created and cultivated 174 new job categories. These include career positions such as "Internet
Recruitment Specialist" and "Real Estate Live Streaming Agents".
Looking ahead, we are committed to harnessing our evolving content and commercial ecosystem to promote the digital evolution and upgrade of traditional jobs. By
embracing new business formats, we will introduce new professions, facilitating and solidifying high-quality employment. Through these efforts, we aim to meaningfully
contribute to the development of the digital economy.
Business Outlook
As we move forward, our commitment to progress across our multiple growth engines remains steadfast. We will be dedicated to enhancing our infrastructure, algorithms,
content and commercial scenarios.
Despite ongoing macro challenges, we are doubling down on internal efforts to optimize cost structure and improve our operating efficiency, gearing up for improved
economic conditions that enable us to swiftly unlock potential and achieve faster development. Upholding our founding aspiration to enable everyone to be seen, we willcontinue to provide our users good content and valuable services. At the same time, we will strive to create greater economic value for our partners, thereby unleashing
the energy and vitality of our unique, trust-based content and commercial ecosystem.
About Kuaishou
Kuaishou is a leading content community and social platform with its mission to be the most customer-obsessed company in the world. Kuaishou has relentlessly been
focusing on serving its customers and creating value for them through the continual innovation and optimization of its products and services. At Kuaishou, any user canchronicle and share their life experiences through short videos and live streams and showcase their talents. Working closely with content creators and businesses
together, Kuaishou provides product and service offerings that address various user needs that arise naturally, including entertainment, online marketing services,
e-commerce, online games, online knowledge-sharing, and more.
Forward-Looking Statements
Certain statements included in this press release, other than statements of historical fact, are forward-looking statements. Forward-looking statements generally can be
identified by the use of forward-looking terminology such as "may", "might", "can", "could", "will", "would", "anticipate", "believe", "continue", "estimate", "expect", "forecast","intend", "plan", "seek", or "timetable". These forward-looking statements, which are subject to risks, uncertainties, and assumptions, may include our business outlook,estimates of financial performance, forecast business plans, growth strategies and projections of anticipated trends in our industry. These forward-looking statements are
based on information currently available to the Group and are stated herein on the basis of the outlook at the time of this press release. They are based on certain
expectations, assumptions and premises, many of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not berealized in the future. Underlying these forward-looking statements are a large number of risks and uncertainties. In light of the risks and uncertainties, the inclusion of
forward-looking statements in this press release should not be regarded as representations by the Board or the Company that the plans and objectives will be achieved,
and investors should not place undue reliance on such statements. Except as required by law, we are not obligated, and we undertake no obligation, to release publicly
any revisions to these forward-looking statements that might reflect events or circumstance occurring after the date of this press release or those that might reflect theoccurrence of unanticipated events.
For investor and media inquiries, please contact
Kuaishou Technology
Investor Relations
Email: ir@kuaishou.com

CONDENSED CONSOLIDATED INCOME STATEMENT

Unaudited

AuditedThree Months EndedYear Ended

December 31,

September 30,

December 31,

December 31,

December 31,

2023

2023

2022

2023

2022

RMB'Million

RMB'Million

RMB'Million

RMB'Million

RMB'Million

Revenues

32,561

27,94828,293

113,470

94,183

Cost of revenues(15,269)(13,495)(15,417)(56,079)(52,052)

Gross profit

17,292

14,453

12,87657,391

42,131

Selling and marketing expenses(10,198)(8,939)(9,740)(36,496)(37,121)

(752)

(898)

(1,034)(3,514)(3,921)(3,296)(2,967)(3,446)(12,338)(13,784)

Other income

379

434

450

978

1,547

Other gains/(losses), net

197

128

(349)

410

(1,410)Operating profit/(loss)

3,622

2,211

(1,243)

6,431(12,558)

Finance income, net

135

135

107

539

166

Share of losses of investments
accounted for using the equity method

(23)

(26)

(27)

(81)

(139)

Profit/(loss) before income tax

3,734

2,320

(1,163)

6,889(12,531)

Income tax expenses

(122)

(138)

(384)

(490)

(1,158)

Profit/(loss) for the period

3,612

2,182

(1,547)

6,399(13,689)

3,608

2,181

(1,547)

6,396(13,690)

4

1

0

3

1

3,612

2,182

(1,547)

6,399(13,689)

Administrative expenses
Research and development expenses

Attributable to:—Equity holders of the Company—Non-controlling interests

CONDENSED CONSOLIDATED BALANCE SHEET

Audited

AuditedAs of December 31, 2023 As of December 31, 2022
RMB'Million

RMB'Million

Property and equipment

12,356

13,215Right-of-use assets

10,39910,806

Intangible assets

1,073

1,123

ASSETS
Non-current assets

Investments accounted for using the equity method

214

268

Financial assets at fair value through profit or loss

5,245

3,626

283

670

Deferred tax assets

6,108

5,095

Long-term time deposits

9,765

7,870

Other non-current assets

492

776

45,93543,449Trade receivables

6,457

6,288

Prepayments, other receivables and other current assets

4,919

4,106

Financial assets at fair value through profit or loss

25,12813,087

950

726

9,874

8,318

128

59

12,905

13,27460,36145,858106,296

89,307

Audited

AuditedAs of December 31, 2023

As of December 31, 2022

RMB'Million

RMB'Million--

Share premium

273,459

274,473

Treasury shares

(88)

-

Other reserves

33,18329,239Other financial assets at amortized cost

Current assets

Other financial assets at amortized cost
Short-term time deposits
Restricted cash
Cash and cash equivalents

Total assets

CONDENSED CONSOLIDATED BALANCE SHEETEQUITY AND LIABILITIES
Equity attributable to equity holders of the Company

Share capital(257,491)(263,882)

49,06339,83011

849,074

39,838

8,405

8,721

Deferred tax liabilities

18

23

Other non-current liabilities

21

16

8,444

8,760

Accounts payables

23,601

22,868Other payables and accruals

16,592

10,190

Advances from customers

4,036

3,240

Income tax liabilities

1,222

936

Lease liabilities

3,327

3,475

48,77840,709Total liabilities

57,222

49,469Total equity and liabilities

106,296

89,307

Accumulated losses

Non-controlling interests

Total equity

LIABILITIES
Non-current liabilities
Lease liabilities

Current liabilities

Financial Information by Segment

Unaudited Three Months Ended
December 31, 2023

September 30, 2023

Domestic Overseas Unallocated items

December 31, 2022

Total Domestic Overseas Unallocated items

RMB'Million

Total Domestic Overseas Unallocated items

RMB'Million

Total

RMB'Million

Revenues

31,714847- 32,561

27,296652- 27,948

28,008285- 28,293

Operating profit/(loss)

4,250

(551)

(77) 3,622

3,155

(635)

(309) 2,211

1,267(1,499)(1,011) (1,243)

Audited Year Ended December 31,
2023

2022

Domestic Overseas Unallocated items

Total Domestic Overseas Unallocated items

RMB'Million
Revenues

111,1862,284

Operating profit/(loss)

11,402(2,789)Total

RMB'Million- 113,470(2,182)

6,431

93,558625

192(6,638)-94,183(6,112) (12,558)

Reconciliation of Non-IFRS Accounting Standards Measures to the Nearest IFRS Accounting Standards Measures

Unaudited

UnauditedThree Months EndedYear Ended

December 31,

September 30,

December 31,

December 31,

December 31,

2023

2023

2022

2023

2022

RMB'Million

RMB'Million

RMB'Million

RMB'Million

RMB'Million

3,612

2,182

(1,547)

6,399(13,689)

Share-based compensation expenses

653

871

1,112

3,570

6,249

Net fair value changes on investments(1)

97

120

390

302

1,689

Adjusted net profit/(loss)

4,362

3,173

(45)

10,271(5,751)

Adjusted net profit/(loss)

4,362

3,173

(45)

10,271(5,751)

122

138

384

490

1,158

1,018

1,029

891

3,989

3,212

Depreciation of right-of-use assets

732

737

776

3,065

3,222

Amortization of intangible assets

33

38

37

148

140

Finance income, net

(135)

(135)

(107)

(539)

(166)

Adjusted EBITDA

6,132

4,980

1,936

17,424

1,815

Profit/(loss) for the period
Add:

Add:
Income tax expenses
Depreciation of property and equipment

Note:(1) Net fair value changes on investments represents net fair value (gains)/losses on financial assets at fair value through profit or loss of our investments in listed andunlisted entities, net (gains)/losses on deemed disposals of investments and impairment provision for investments, which is unrelated to our core business and operating
performance and subject to market fluctuations, and exclusion of which provides investors with more relevant and useful information to evaluate our performance.