CSR REPORT 2019
INFORMATION REVOLUTION - HAPPINESS FOR EVERYONE.

Guided by our corporate philosophy,

SoftBank Group’s Growth Strategy — the Cluster of No.1 AI Strategy“Information Revolution—Happiness for Everyone,”
the SoftBank Group continues to grow and advance

Working with partners that share our common vision, we will continue to be a

toward its aim of becoming the corporate group

corporate group that uses its technologies and services to address issues

needed most by people around the world.

worldwide.

We are now in the midst of the Information Revolution. As a phase of this revolution, the Inter-In accordance with our corporate philosophy, “Information Revolution—Happiness for Everyone,” and as an important leader ofnet has made our daily lives more convenient and has quickly become indispensable as a result.

the Information Revolution, we aim to become a corporate group that provides the technologies and services needed most by

AI is poised to bring about the next transformation. I am sure the dramatic advancement

people around the world and to maximize corporate value.

and penetration of AI will redefine all industries and make a major contribution to humanity.

To achieve these goals, rather than fixating on certain technologies or business models, we must repeatedly transform ourselves

With our sights set on the coming era, and as the corporate group that is driving the Infor-

as society changes.

mation Revolution, we will continue to address social issues through our businesses in accor-

Under the “Cluster of No.1 AI Strategy,”* our group of like-minded companies will offer solutions to a range of global issues todance with the SoftBank Group’s CSR Principles.

help realize a sustainable society.

Without a doubt, AI and other leading-edge technologies will help resolve issues thathumans have been unable to overcome.
Our corporate philosophy expresses our desire to spread happiness and reduce suffering
by providing technologies and services.
Driven by our belief in technology’s potential, we will work with partners worldwide that
Masayoshi Son
Chairman & CEO, SoftBank Group Corp.
July 2019

share our vision to help enrich daily life.

Focusing on thepotential of AI

Forming strategic
partnerships* Cluster of No.1 and Cluster of No.1 AI Strategies
The goal of the Cluster of No.1 Strategy is to form a diverse group of companies that have outstanding technologies and business models in specific fields. Under this strategy, thecompanies are encouraged to generate synergies so they can evolve and grow together based on capital ties and a common vision while making decisions independently.
In pursuing the Cluster of No.1 Strategy, we are focusing efforts on the Cluster of No.1 AI Strategy because the expansion of markets and the creation of new industries throughthe utilization of AI brings huge opportunities. To ensure that we seize these opportunities, we are investing to build a cluster of leading AI companies that are developing innovative
services and business models based on the emerging capabilities of AI technology. We believe that the Cluster of No.1 AI Strategy is the most important strategy for sustaining our
growth going forward.

About SoftBank Group Corp.
Share of Net Sales*

The SoftBank Group is driving the Information Revolution with cutting-edge technology and the most outstanding
business models that meet the needs of today’s information industry, which is the Group’s business domain.

Building a cluster ofleading companies

As of March 31, 2018

Company name
Established
Corporate headquarters
Representative
CapitalSubsidiaries
Number of associates
Number of employees

SoftBank Group Corp.
September 3, 1981
1-9-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-7303
Masayoshi Son, Chairman & CEO¥238,772 million
1,302
423
192 (Consolidated basis: 76,866)

Breakdown ofConsolidated Net Sales
Total

CSR Principles and Promotion Structure¥9,602.2 billion

The SoftBank Group will sustainably contribute to society in partnership with its global partners.

(FY2018)

Business Segments and Main Group Companies (FY2017)• We will provide delight, trust, and happiness through our customer-oriented business approach.

SoftBank¥3,747.7 billion

SoftBank Corp. / Wireless City Planning Inc.

Sprint¥3,726.8 billion

Sprint Corporation

SoftBank

38.6%
38.4%
9.8%

Yahoo Japan¥947.4 billion

Yahoo Japan Corporation / ASKUL Corporation

SprintArm¥202.7 billion

Arm Limited

Yahoo Japan
Arm

2.1%

SoftBank Vision Fund L.P. / SB Delta Fund (Jersey) L.P.

Brightstar

11.1%

S oftBank Vision Fundand Delta Fund
Brightstar
Others—¥1,082.7 billion

Brightstar Corp.

¥193.7 billion	Fortress Investment Group LLC /Fukuoka SoftBank HAWKS Corp. / PayPay Corporation* Share of net sales for each reportable segment is based on the totalof all segments (excluding Others)• To meet stakeholder expectations, we will continue to challenge corporate growth and clearly disclose information.
• Employee satisfaction, pride, uniqueness and diversity will be encouraged and valued.
• Mutual trust and fair trade with our suppliers will be a priority.
• The SoftBank Group will continue to; drive the information society, support education for the next generation, increase communication for our diverse society, protect the environment and manage resources in a sustainable manner, and provide disaster
response and relief, to create a better future for everyone.

Company names used in this report are current as of July 1, 2019 unless otherwise stated.
Net sales for each segment are rounded to the nearest ¥100 million.

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Responsibility for the Future
We will continue striving to harness the power of the Information Revolution tocreate new value that leads to happiness for people throughout the world.
While addressing the social issues that are now before us, we think it is also important to constantly imagine events that could potentially occur in soci-Contents
6

CSR at SoftBank Group Corp.

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Feature 1 Pepper CSR Program

Development of the Next Generation

8	T OMODACHI Summer SoftBank Leadership Program
Generation of Renewable Energy

Development of the Next Generation /ety in the future and work quickly to find solutions for social issues that could become significantly worse with the passage of time.

9

CSR at SoftBank Corp.

We have decided on five areas of focus for CSR: “Promotion of an Information-Oriented Society,”“Development of the Next Generation,”

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Feature 2 ICT Support for Extracurricular Activities“Responding to Diverse Needs,”“Conservation of the Environment and Precious Resources,” and “Disaster Response and Reconstruction Support.”
We will work with likeminded companies globally to bring about a society that enriches the lives of people throughout the world.

12 IoT Challenge
Maho Project

Conservation of theEnvironment andPrecious Resources

Promotion of an
InformationOriented Society

Developmentof the Next
Generation

Disaster Response
and Reconstruction
SupportDevelopment of the Next Generation
Development of the Next Generation /Promotion of an Information-Oriented Society

Short-Time Telework
Growth Log Service
Apps to Support People with Special Needs

Development of the Next Generation /14

Feature 3 CSR Organizations with Close Community Ties

Promotion of an Information-Oriented Society16 R (Reduce, Reuse, Recycle) Initiative
3
e-kakashi
OpenStreet Co., Ltd.

Promotion of an Information-Oriented Society /17 ONET Technologies Inc.
M
SB Drive Corp.
Orange Safety Net

Responding to Diverse Needs

18

S hort Working Hours Program
Para-athletes

Responding to Diverse Needs /19

LGBTQ+ Initiatives
Promoting Roles for Women
IT Literacy Education
Proactive Social Contribution Activities by Employees

Corporate Duties and Responsibilities20 isaster Prevention and Reconstruction Initiatives
D
Charity White
Connected through Fundraising
3.11 Initiatives

Promotion of an Information-Oriented Society /13	Corporate Duties and Responsibilities

 onservation of the Environment and Precious
C
ResourcesResponding to Diverse Needs

 onservation of the Environment and Precious
C
Resources

Corporate Duties and Responsibilities

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CSR at Group Companies in Japan

22

Yahoo Japan Corporation

Disaster Response and Reconstruction Support

Promotion of an Information-Oriented Society /Responding to Diverse Needs / onservation of the Environment andC
Precious Resources /Responding toDiverse Needs

Disaster Response and Reconstruction Support

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F ukuoka SoftBank HAWKS Corp.
SB C&S Corp.
Cyber University Inc.

Development of the Next Generation /Promotionof an Information-Oriented Society /Conservationof the Environment and Precious Resources

24

CSR at Group Companies Overseas

25

Promotion of an Information-Oriented Society

Initiatives for the Achievement of SDGs

Sprint Corporation
Brightstar Corporation

26

Feature 4 Arm Limited

Promotion of an Information-Oriented Society

The Sustainable Development Goals (“SDGs”) adopted by the United Nations in 2015 consist of 17 goals for realizing a rich and vibrant future, and28

Comparison of the SoftBank Group’s Initiatives and Sustainable Development Goals

efforts are currently being made on a global scale to achieve them.
The SoftBank Group’s corporate philosophy, ”Information Revolution—Happiness for everyone,” encapsulates our aspiration since our founding ofcontinuing to contribute to a society where all people live fulfilled and enriched lives.
We will strive to achieve the SDGs by addressing social issues in five areas, which we regard as
the responsibility of a company with global business operations.

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Sustainable Development Goals Corresponding to Initiatives
In the following pages, numbers in colored boxes, as shown in the example on the left, indicate which of the 17 Sustainable Development Goals (SDGs) correspond to the SoftBank Group’s initiatives. For details on SDG initiatives, please referto pages 28 and 29.

5SoftBank Corp.

SoftBank Group Corp.

Group Companies in Japan / Overseas

eatur

1

e

F

Development of the Next Generation

Pepper
CSR Program

Corresponding SDGs

4

Approx.

Use of Pepper to Create Classroom Tools

9

Initiatives to Draw Student’s Interest
Through Lessons Conducted by Pepper

27,000787

classes held

Introduced toschools(As of March 2019)

To encourage the use of Pepper for educational purposes other than programming, we

Creating the Future with Pepper

have begun using Robo Blocks* to offer the Robo Blocks School Template, which allows

Helping Educate the World’s Next Generation

based on Pepper-mediated interactions between instructors and students during lessons.

instructors to prepare lesson plans conveniently. This new feature creates templates
By combining a number of these templates, instructors can simply prepare plans for lessons that uses Pepper as an instructor.
* Robo Blocks is a robot programming tool that is based on the Scratch visual programming language and which was developed for
the Pepper CSR Program by SoftBank Group Corp. and SoftBank Robotics Group Corp.

Robo Blocks

With the aim of assisting with the programming education of elementary and junior high school students and addressing social
issues, the SoftBank Group Corp. conducts the Pepper CSR Program, which loans the humanoid robot Pepper to local governments,
nonprofit institutions, and other organizations for three years. As well as assisting with numerous classes all over Japan,

Extension of Pepper-Enabled Educational Support Overseas

the program has been recently expanded overseas.

In the United States and Canada, the SoftBank Group has been loaning Pepper toschools for use in programming education. In the United States, Pepper-enablededucation began in the San Francisco Unified School District and at Boston Public
Schools in November 2018. As for Canada, Simon Fraser University is using

Educational Support Initiatives

Pepper to conduct programming education. Pepper is also being used at
events focused on popularizing science, technology, engineering, and mathematics education as well as at technology-related workshops. ­Pepper’s

Launch of the Pepper CSR Program 2other roles include acting as a receptionist and an ambassador during theuniversity’s public relations activities.

In 2018, we launched the Pepper CSR Program 2, which extends

Further, our educational initiatives are now reaching Asia. In May 2019,the scope of the previous program beyond public elementary and

we provided 2,000 Pepper robots free of charge to elementary, junior high,junior high schools to encompass private schools, universities, andand high schools in China’s Zhejiang Province. In addition, plans call for using

tutoring schools.

Pepper to help foster human resources in the fields of science and technology.

As a result, even more students are benefiting from leadingedge education that uses Pepper.

Selection for Use in an International Programming Competition
In 2020, the World Robot Summit will be hosted by the Ministry of Economy, Trade and Industry and the New Energy
and Industrial Technology Development Organization. A preparatory event was held at Tokyo Big Sight from October
17 to 21, 2018.
Pepper was selected for use in the competitions of the Junior Category of this event, where children from all over theworld demonstrated the results of their innovative ideas for programming Pepper. More than 76,000 people participated in
the preparatory event, including 72 teams from Japan and 54 teams from overseas.

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SoftBank Group Corp.

Development of the Next Generation

SoftBank Corp.

Group Companies in Japan / Overseas

Conservation of the Environment and Precious Resources
Corresponding SDGs

4

TOMODACHI Summer SoftBank Leadership Program

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Training Program for Tohoku Reconstruction Leaders
Every year since 2012, SoftBank Group Corp. and the U.S.-Japan Council have invited 100 highschool students from the region affected by the Great East Japan Earthquake (Iwate, Miyagi, andFukushima prefectures) to the University of California, Berkeley, in the United States for an intensive
three-week program conducted by the university. The students participate in a problem-solving
workshop called Y-PLAN (Youth-Plan, Learn, Act, Now!), where they learn global leadership skills
while studying approaches to community service. After returning to Japan, they utilize what they
have learned through the program by actively participating in various community service activities.

Total 900 students
have participated
Planning to increase
this number to e have renewed the TOMODACHI Summer SoftBank Leadership ProgramW
section of our website to publicize the post-graduation activities of trainees. Further details can be viewed by using the QR code on the right.

1,200 students
by fiscal 2021

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Generation of Renewable Energy

Increased Supply of Safe and Reliable
Renewable Energy

CSR at SoftBank Corp.
CSR REPORT 2019

With the aim of combining renewable energy and technology to realize
a convenient, comfortable society, SB Energy Corp. is building a platformthat supplies energy safely and continuously.
The renewable energy power generation business, which SB Energy
has been developing since its establishment in 2011, operates 39 mega
solar power generation plants and a wind power generation plant inJapan as well as a wind power generation plant in Mongolia’s Gobi
Desert. Also, since 2012 the company has been conducting an experi-

Softbank Mie Shima Ago Solar Park

ence-based environmental education program. To date, more than
2,300 children have participated in the program, which encourages participants to think independently and creatively about energy.
In addition to its power generation business, the company is conducting a virtual power plant verification project aimed at the effective utilization of power grids and investing in start-ups whose businesses arehighly compatible with renewable energy.

Wind Farm Hamada

8

Environmental education

9SoftBank Group Corp.

Group Companies in Japan / Overseas

SoftBank Corp.

F

Development of the Next Generationu
eat re  2

ICT Support for
Extracurricular
Activities

Corresponding SDGs

4

Examples of adoption by prefectures

ICT Support for
Extracurricular Activities(Achievements as of March 2019)41

municipalities

Nagano Prefecture: ICT Support for Extracurricular Activities has been used in the prefecture’s Kirakira-ko child development project. Tablets and the Smart Coach distancecoaching system are being loaned to support improved competitiveness heading towardthe 82nd National Sports Festival in 2027 and to help train athletes.
Miyagi Prefecture: ICT Support for Extracurricular Activities has been adopted to easethe burden on teachers and to increase the physical strength of children and students.
Full-scale use began in July 2019.

Example 1

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Support for Physical Education at a
Primary School (Ikeda City, Osaka)

Supporting Extracurricular Activities
by Using ICT

For primary school teachers who struggle with teaching
physical education classes, a remote support program using
Smart Coach is being implemented in Ikeda City, Osaka.

Aiming to provide coaching regardless of timeand distance constraints

This program makes it possible to consult with a specializedcoach about all sorts of topics at any time on how to proceed with classes and receive teaching tips. It aims to
improve teachers’ instruction capabilities and to dispel the
aversion some children feel toward exercise.

The ICT Support for Extracurricular Activities initiative promotes the healthy growth of children through extracurricular activities
by providing the means for knowledgeable and experienced coaches to assist remotely using smartphones or tablets.

Example 2

Cooperation with Universities (Kyushu Sangyo University,
Ishinomaki Senshu University)
Structure

The deployment of Smart Coach has started in university classes.
At Kyushu Sangyo University, 100 students involved in four types of sports—kendo,

Point 1

volleyball, handball, and semi-hardball baseball—are benefiting from remote coaching

Point 2
Schools

Point 1

Remote coachingsystem• Accumulate coaching expertise• Provide advice to advisors• Create coaching archives

2. Send videos

1. Videos

3. Video instruction
Students

4. Instruction* Utilize Smart Coach

Extracurricular
activity advisor

Point 2

Expert coach

Accumulate
expertise

Clarity of instructions• Write in arrow marks, lines, andfigures• Record audio• Use messaging/chat function* Smart Coach is a SoftBank Corp. service that allows users to receive private online lessons from knowledgeable andexperienced coaches, including former professional athletes.

through Smart Coach. In addition, the use of online instruction is discussed in lecturesand seminars, which helps students explore possible applications in sports education.
At Ishinomaki Senshu University, Smart Coach is used in classes to provide distancecoaching for junior high schools in the city. While students at Ishinomaki Senshu University aim to improve the skills of junior high school students and reduce the burden
on junior high school teachers, the university students also learn the most advanced
teaching skills by using coaching theory and applying ICT-based distance teaching.

Example 3

SoftBank Tohoku Kizuna Cup

F or more about Smart Coach, please use this QR code (in Japanese).
https://www.softbank.jp/mobile/service/smartcoach/

The SoftBank Tohoku Kizuna Cup was held from July through October 2018 toencourage sports and cultural activities among children in the Tohoku region as part

Benefitsof efforts to support reconstruction after the Great East Japan Earthquake.
ICT Support for Extracurricular Activities was provided to participating children
ahead of the tournament, with special support from expert coaches until it took
place. About 1,000 children took part in the tournament, which offered them unforgettable experiences with friendly games and the chance to meet famous athletes.

Enables appropriate corrective
instruction from expert coaches

10

Eliminates time constraints

Eliminates regional disparities

Lightens load on teachers
and advisors

The SoftBank Tohoku Kizuna Cup is scheduled to be held again from July 2019.

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SoftBank Group Corp.

Development of the Next Generation

Promotion of an Information-Oriented Society

SoftBank Corp.

Group Companies in Japan / Overseas

Responding to Diverse Needs
Corresponding SDGs

4

IoT Challenge

9Corresponding SDGs

5

Short-Time Telework

8

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Pepper and micro:bit—Launch of a New IoT Educational Program

Creation of a Society That Enables Diverse Work Styles Utilizing ICT

In addition to the robot programming education program utilizing the

Short-Time Telework is aimed at people who are keen to work and have no difficulty in undertaking the tasks involved but have trouble in securing

humanoid robot Pepper, we launched the IoT Challenge in April 2019

work opportunities due to restrictions in their lives or have difficulties finding nearby workplaces where they can use their abilities. It seeks to enable

as a new educational program. Combined with micro:bit*, this program

such people to use their abilities with work styles that are not restricted by time and place by using ICT devices, such as PCs, smartphones, and tab-aims to promote exchanges among participants in the Pepper

lets, in the home or at co-working spaces.

CSR Program.

In March 2019, we started trials with those who live in Shiomidai (Zushi Ward, Yokohama City)

The augmented micro:bit unit combines Pepper, a robot that speaks
and moves, with various sensors (for detection of movement of people

IoT (robot)

and objects, measurement of temperature, recognition of on/off posi-

Connected via
the Internet

tion of buttons and switches, etc.). The combination of Pepper and

Education
contributing
to IoT
society

micro:bit opens the door to various programming possibilities that con-and whose child-rearing duties have eased or who for some reason have restrictions that makecommuting difficult. These trials are part of efforts to realize an environment where women canwork and play active roles, which represents an area of collaboration under the comprehensive
collaboration agreement we concluded with Yokohama City regarding the promotion of“SDGsFutureCity”.

nect things to one another to an extent that could not be achieved withthe programming materials available until now.

Working remotely, linked to distant locations

IoT (sensor)

Prior to the program’s full-scale launch, we held workshops for participating schools and events for children during the spring break. In prepa-

Growth Log Service

3

9

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ration for the coming IoT society, SoftBank Corp. will continue to provide children with an environment where they can experience new technology
at school.
* micro:bit is a microcomputer that was developed by the BBC for educational purposes. In the United Kingdom, it is distributed free of charge to about one million fifth- and sixth-year pupils at all
the country’s primary schools, giving all access to a tool to learn programming intuitively.
* Teaching materials for learning programming using micro:bit and teaching materials for teachers edited independently are provided free of charge by SB C&S Corp.

Online Service for Recording and Managing
Information Related to Growth, Development, andHealth, Beginning from Infancy, by Linking Local
Governments and Residents through ICTThis online service for local governments uses smartphones to record and manage information on
the growth, development, and health of residents over their lifetimes from infancy. Through theservice, local governments can deepen their relationship with residents by using ICT, while residents can record and manage information on the status of their families and themselves over their
lifetimes by using a smartphone or tablet.
Aiming for regional revitalization using ICT, we are contributing to the realization of seamlesssupport by connecting residents and local governments.
* Participating local governments: Ikeda City (Osaka Prefecture); Niimi City (Okayama Prefecture); and Abira (Hokkaido)

Maho Project

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ICT Opening the Door to the Future
The Maho Project researches ways of utilizing mobile devices to provide educational and lifestyle assistance to children with special needs. In fiscal
2018, we conducted “Maho Project 2018—Maho Diary—” on the theme of recording the changes of participating students and differences resulting
from the use of ICT. 

Apps to Support People with Special Needs

4

Better Communications for
All with SoftBank’s Heartful Assistance ame de Manaberu Shuwa Jiten (“A Sign Language Dictionary for Learning Sign
G
Language through a Game”)
	We provide apps for learning sign language in a fun way. In 2018, the number of downloads
exceeded 140,000. Many people, from children to adults, are learning sign language while

One student with a progressive disease who participated in this project is in need of daily life
support in mobility and other areas, and, unable to envisage a role in society, was worried
about future career prospects. Being adept at technology, including the use of PCs, the student worked enthusiastically on various activities by programming Pepper, thereby gaining
confidence. That led the student to decide on engineering as a career path and enter the
Waseda University e-School after passing the university entrance examination. At the university, the student chose “how technology can be used to overcome obstacles caused by physicaldisabilities” as a study theme.

enjoying themselves.
iPhone app to support visually impaired users
	We offer an app for people with visual impairment to learn and practice basic iPhone operations to help make communications using smartphones easier, even if only slightly.
Assist Smartphone	We provide the Assist Smartphone service to help people with cognitive and other disabilities
to engage in daily activities.

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Sign language dictionary app screen

13SoftBank Group Corp.

Group Companies in Japan / Overseas

SoftBank Corp.

Promotion of an Information-Oriented Societyu
eat reExample 1

CSR Organizations
with Close
Community Ties

Disaster Preparedness Classes Using Pepper Started in
Iizuka City, FukuokaF  3

As part of our community-based CSR activities, we are focusing on disaster countermeasures and support for reconstruction.

8

Corresponding SDGs

9

11

As one initiative in this area, we have been moving ahead with the planning of

17

disaster preparedness activities using the humanoid robot Pepper. This effort involves

Strive as an ICT Professional to Resolve
Regional Social Issues

cooperation between three parties: SoftBank Corp.; Iizuka City, Fukuoka Prefecture;

Aiming to further revitalize local communities by expanding
geographical coverage

about disaster preparedness in a fun way.

and the Fukuoka District Meteorological Observatory. The content of the disaster prevention lesson supervised by the Fukuoka District Meteorological Observatory wasloaded into Pepper, and acting as a teacher, conducted disaster preparedness lessons
for children. This endeavor is the first in the country and one that helped children learn

Example 2

Since 2017, we have been establishing CSR offices in different parts throughout Japan to build close ties with local communities andCSR Employees Conduct Special Classes for Junior HighSchool Students

help them find solutions to social issues. In addition to Tohoku, Tokai, Kansai, and Kyushu, we established CSR offices in the
Hokkaido, Chugoku / Shikoku, and Okinawa areas. The offices are staffed with senior employees with extensive experience andproven track records. These CSR employees play a leading role as ICT professionals in solving community issues as well as promote

In response to a request from a local government in Shizuoka Prefecture, CSR employees

work-style reforms as a new role model that utilizes senior human resources.

gave lectures at local junior high schools and held courses on “work styles in the coming
AI era.” Special classes that drew on the corporate experience of CSR employees provided children with new insights into such matters as companies’ approaches to work.
We will continue to work on fostering the awareness of the next generation in

About Regional CSR and Our CSR Bases

cooperation with local communities.

Regional revitalization has become a major theme in Japan, and we areworking to help solve social issues using ICT in each region.

9

bases

Aims

About
staff

40

• Strengthen regional ties / Help resolve social issues• Promote new role model that utilizes senior human resources
Main Activities

Office locations• Collaboration with local governments, organizations, and key individuals• Planning and promotion of regional social contribution measures• Coordination with Group companies for solutions to regional issues• Support for education and youth development, including IT literacy• Support for disaster recovery and observance of laws and regulations,
audits, and guidelines

Example 3

CSR Employees Based at Abira, Hokkaido,
Undertaking Activities to Create Closer Ties with
the Community

Hokkaido Area
(Sapporo City)

This project was initiated by CSR employees based in Abira, Hokkaido, which
has a comprehensive partnership agreement with SoftBank Corp. under the
Shikoku Area
(Takamatsu City)

Kansai Area
(Osaka City)

Chugoku Area
(Hiroshima City)

Tohoku Area
(Sendai City)
Kanto / Koshinetsu Area
(Minato Ward, Tokyo)

Ministry of Internal Affairs and Communications-led “Regional Revitalization
Personnel Exchange Program”*.
Abira was one of the main areas affected by the Hokkaido Eastern Iburi
Earthquake in September 2018, and the project is an important part of
SoftBank Corp.’s reconstruction support activities.
CSR employees are assisting reconstruction activities in the region as advi-

Kyushu Area
(Fukuoka City)

sors to the reconstruction promotion headquarters led by the mayor of Abira.

Tokai Area
(Nagoya City)

Okinawa Area (Naha City)* Under this program, local governments accept employees from private-sector companies located in the threemajor metropolitan areas for a certain period and use their know-how and knowledge to engage in activities
that help enhance local attractions and add to their value. The purpose of this project is to engage with thelocal community by leveraging the expertise and experience of corporate employees and to foster collaboration in various ways by bringing in external perspectives.

Comprehensive partnership agreement concluded with Yokohama City

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SoftBank Group Corp.

Promotion of an Information-Oriented Society

SoftBank Corp.

Group Companies in Japan / Overseas

Supporting a Diverse Society

Conservation of the Environment and Precious Resources
Corresponding SDGs

12

3R (Reduce, Reuse, Recycle) Initiative

Corresponding SDGs

11

MONET Technologies Inc.

SoftBank’s Environmental Education Program for Recycling

Initiative to Address Transportation Challenges and Create New Value

SoftBank Corp. runs an environmental education program to teach children the importance ofMONET Technologies works with companies and regional governments to develop services thatrecycling as they take apart mobile phones. In the first half of these classes, children disassemble

include regional on-demand transportation and shuttle services for enterprises.

real mobile phones to learn about the natural resources—including rare metals—contained inside

In March 2019, the MONET Consortium was established to promote collaboration among com-

them. In the second half, the children use the parts of the phone to make something new, exercis-

panies as part of the firm’s relationship-building activities, which seek innovative advances ining their creativity and learning about recycling in an enjoyable way.

mobility technology through the participation of diverse service providers from a variety of industries. Through business developments such as Mobility as a Service (MaaS)—which anticipates afuture with self-driving technology—the consortium aims to promote next-generation mobility

Held 6 times

services, resolve mobility-related social issues, and create new value.

in fiscal 2018, with

To enrich people’s lives by bringing problem-free mobility to all, MONET Technologies will con-more than

Vehicle for working parents

tinue to pioneer new mobility advancements using the MONET Platform, which combines various

200 participants

data with AI and the latest technologies.
* MONET Technologies Inc. is a joint venture between SoftBank Corp. and Toyota Motor Corporation, with capital participationfrom other companies.

Share taxi in the Hattori school district, Fukuyama City2

e-kakashi

12
SB Drive Corp.

3

9

10

11

17

Supporting Agriculture and Future Farmers throughIoT Technology

Introducing Self-Driving Bus Services in Various Locations

Our cutting-edge e-kakashi (literally “electronic scarecrow”) technology is currently being imple-

SB Drive is conducting trials of its automated driving technology in collaboration with certain local governments and bus companies. The company

mented around the world. e-kakashi is AI (artificial intelligence) for agriculture, which supports

aims to provide a new mobility service in several regions that will allow all people to move around freely and safely. The service is expected to help

farming by combining data with experience and intuition. It processes extensive agricultural data,

tackle numerous issues, such as personnel shortages, aging drivers, and decreasing transportation options in areas with shrinking populations.

based on plant science, to make farming more efficient.
A pressing issue in Japan is the shortage of successors for aging farmers, and there is an urgent

Visiting lecturer giving a talk on agricultural IoT at Miyazaki
Agricultural Junior College

During these trials, SB Drive is seeking to extract data and identify issues on AI-driven, in-vehicle safety as well as information transmitted on
in-vehicle screens with a view to practical operations.

need to find ways to pass on their expert skills to the next generation. We expect that the introduction of information and communication technology (ICT) will encourage a smooth succession

Moving Toward Implementation

process. SoftBank Corp. is contributing to the development of sustainable agriculture in Japan andCurrently, SB Drive is conducting tests for self-driving buses in regions across Japan. The test locations are diverse and include areas with aging popu-

around the world through e-kakashi.

lations, areas where bus routes have been cancelled due to driver shortages, and hilly areas of varying elevations. People who participated in the trials
have responded to surveys positively and expressed a willingness to use self-driving bus services if they were to be introduced. Such responses make astrong case for full-fledged implementation in the future.
SB Drive’s demonstration testing and studies help
Participants in a workshop held at the International Center for
Tropical Agriculture (CIAT) in Colombia

assure participants that self-driving buses are safe andreliable. Moreover, they provide an opportunity to test forvarious transportation challenges, the data from which

OpenStreet Co., Ltd.

Leveraging IoT to Make Transportation More Green and Convenient
In November 2016, OpenStreet Co., Ltd.* launched its bicycle sharing platform HELLO CYCLING.
As of March 2019, the company has signed agreements with 44 local governments nationwide,
offering services in nearly 170 municipalities and at roughly 1,700 stations. Users can borrow bicy-

1

9

10 11

can be applied to vehicles for future implementation.

Orange Safety Net

39Smartphone-driven, Nationwide Support Service for Elderly People with Dementia

cles and return them to any HELLO CYCLING ­station. The platform has contributed to regional

In collaboration with Japan’s Ministry of Health, Labor and Welfare—which is conducting over a wide area project to safeguard the elderly withrevitalization and brought increased value to towns by offering a green and healthy means ofdementia—SoftBank Corp. is working with the National Caravan-Mate Coordinating Committee to provide nationwide monitoring support services

transportation. It has also improved access to areas not supported by existing public transportation.

that transcend local governments.

* OpenStreet Co., Ltd. was established through SoftBank Group Corp.’s new business development system SoftBank InnoVenture.

Japan has an aging population, and the use of ICT to keep watch over elderly people with dementia will be increasingly important in the future.
SoftBank Corp. is actively promoting initiatives such as these in cooperation with the Japanese government.

16

17SoftBank Group Corp.

Supporting a Diverse SocietyGroup Companies in Japan / Overseas

SoftBank Corp.

Corporate Duties and Responsibilities
Corresponding SDGs

8

Short Working Hours Program

10 17

Corresponding SDGs

LGBTQ+ Initiatives

5

10

5

Promoting Roles for Women

10

Promotion of the Employment of People with Disabilities across System and Companies
Creating a Society Where Everyone Can Participate in Their Own Way

Creation of a Society Where Everyone Can
Participate

Providing an Environment Where Women
Can Make Full Use of Their Abilities

Short Time Work Program

Short Time Work Alliance

SoftBank Corp. is working to create an inclusive environment where

At SoftBank Corp., approximately 30% of all employees and 6.2% of

The Short Time Work Alliance is an inter-regional and inter-industry

everyone, including people from the LGBTQ+ community and othermanagers are female (as of April 2019). More than 90% of female­alliance with the goal of promoting the Short Time Work Program.

sexual minorities, can work comfortably. We have changed our internal

employees return to work after going on maternity leave. The averageties the opportunity work up to 20 hours per week. As of the end of­Currently, the alliance consists of 123 companies and organizations

definition of the word “spouse” to include same-sex partners, in addi-

length of service is 12 years for men and 11 years for women—a differ-

fiscal 2018, more than 30 individuals with disabilities were employed atworking to create a society where anyone, regardless of time constraints

tion to the definition of spouse under Japanese law.

ence of only one year. Many of our female employees successfully

The Short Time Work Program enables people at SoftBank Corp. who
are unable to work long hours due to mental or developmental disabili-

SoftBank Corp. (The program began in 2016.)

Further, at the end of April 2019, we participated in the 2019 TOKYOor disability, can make full use of their skills.

“Eruboshi” designation (class 2) from the Minister for Health, Labor

event in Japan. It was the second consecutive

and Welfare in recognition of being a company that excels in theyear of our involvement in this event. We dec-

empowerment of women.

orated the SoftBank store in Omotesando withWork Examples in the Same Place of Work
Testimony from a Staff Member
Using the Program

01 Specify the requirements of a specific job

I have autism spectrum disor-

02 Assign parts of the job to Short Time Work staff
membersbalance work and childcare, and SoftBank Corp. has received the

RAINBOW PRIDE parade*, the largest LGBTQ+SoftBank Corp. will continue torainbows to signify our respect for diversity.

support women’s careers throughWe also participated in the parade itself andworkshops, mentoring programs,

had a display panel in the event space.

and other initiatives.

* Organized by the NPO Tokyo Rainbow Prideder and ADHD, so I have a
hard time remembering verbal
information. I also tire easily.

Preparing
proposals

Negotiation

Englishtranslation

Data input

Strength:
Englishtranslation

Strength:
Data input

English translation

Data input

4

IT Literacy Education

9

10

Currently, I mostly do data
entry work twice a week.
Because I can progress at my own pace, my confidence is growing,and I feel that the work is rewarding.

Full-time employee

Short-time staff assigned to the department

04 By giving these tasks to staff members with special
skills, employees can focus on new projects.

03 Staff members can use their skills for
short periods of time.

Initiatives to Ensure Children Can Safely Use the Internet and Their Smartphones
SoftBank Corp. promotes the appropriate use of smartphones by children and is helping to create a society where this is possible. We distribute an
educational package about information ethics, called Let’s Think about Smartphones, free of charge to schools and community organizations. This
package, which can be used in classrooms, by parents’ associations, and in other settings, contains videos of dramatized situations that teach children important lessons, making it easy foranyone to participate.

8Para-athletes

Supporting Para-athletes as They Pursue Their Dreams

In addition, we offer our Safety Filter service to protect children from harmful information
online. This service restricts access to inappropriate websites and apps, and it can also limit timespent online.

SoftBank Corp. supports the activities of para-athletes (athletes with disabilities) who are striving to make their dreams a reality while both training
and working. We help create an environment where para-athletes can focus effectively on their athletic programs and their jobs. Additionally, we
have para-athletes share their personal experiences in person or through ICT (information and communication technology) to help improve awareness

Proactive Social Contribution Activities by Employees

1

11 16

17

of disabilities in society. Our goal is to be a company that embraces diversity where people with disabilities can work comfortably.
Donation Activities Funded by Employee Donations
In response to our employees’ desire to support NPOs, SoftBank Corp. established an employee
Sponsored Athlete
Shoko Ota, Para-Taekwondo

fundraising system in April 2013, through which donations continue to be given to certain organizations. Also, after a major disaster, we form a separate employee fund to help those affected.
We match all employee donations, enabling a doubled contribution to be made to NPOs in
disaster-stricken areas.

When I participate in international competitions, I always aim to bepositive and tenacious. Also, I would like to make greater use of thePromoting Employee Volunteer Activities

work experience I have gained through the programs offered by

In order to create a volunteer-friendly environment, we provide our employees with two days of

SoftBank Corp. to further my career while continuing to compete

paid leave each year for volunteer activities. In fiscal 2018, approximately 160 employees madeathletically. Through my athletic activities, I hope to show large

use of the system.

numbers of people the wonder of sports and to be someone who
Courtesy of the All Japan Taekwondo Association

inspires and gives hope to others.

Board with messages from organizations thatreceived donations

Group Blood Donation
At the SoftBank Group’s corporate headquarters, we have held blood drives twice a year since2006. In January 2019, approximately 250 employees donated blood. We plan to continue tohold blood drives.
Employee giving blood at a blood drive18

19

SoftBank Group Corp.

Promotion of an Information-Oriented Society

SoftBank Corp.

Group Companies in Japan / Overseas

Disaster Response and Reconstruction Support
Corresponding SDGs

9

Disaster Prevention and Reconstruction Initiatives

11

Safety and Security as Part of Our Corporate Responsibility
As an operator that manages telecommunications infrastructure, one of society’s lifelines, we conduct disaster readiness and response drills that simulate a major earthquake or fire twice a year in spring and autumn. Additionally, on March 11, 2019, we conducted Japan’s first disaster prevention
demonstration that made use of a 5G mobile communications system. We use the latest technologies to protect our customers’ means of communication in the event of a disaster.
Fiscal 2018 Disaster Support Activities
Following a natural disaster, which can occur anywhere in Japan, SoftBank Corp. is

Main Support Activities (Fiscal 2018)
Device-lending

Donations

June

Osaka Earthquake

62 devices¥512,762

July

Typhoon Prapiroon(heavy rain inwestern Japan)

1,145 devices¥7,626,028

Economy, Trade and Industry for lending out 300 iPads during a period of heavy rain

September

Hokkaido Eastern
Iburi Earthquake

338 devices¥1,359,943

in western Japan as well as from Ibaraki City, Osaka Prefecture, for support provided

September

Typhoon Jebi

No devices¥538,566

prepared to rapidly deliver digital devices and donate funds to places in need.
The assistance we can provide includes device-lending, usage fee deadline extensions, communications fee reductions, and free or reduced-rate repairs for damaged
devices. SoftBank Corp. has received letters of appreciation from the Ministry of

in response to the 2018 Osaka earthquake.

Charity White

1

4

11

Ongoing Support for Children Affected by the Great East Japan Earthquake
Charity White allows mobile phone users to add a ¥10 donation to their monthly
fees. SoftBank Corp. matches ¥10 for each donation*1, a total monthly donationof ¥20. Total donations have exceeded ¥1.1 billion*2, and the funds are being
used for educational and psychological support of children in the Tohoku region.

From You¥10

From
SoftBank Corp.

¥10

Total

¥20
/ MonthSupport for
Disaster-stricken
Areas

CSR at Group Companies in Japan*1 Recipient organizations: Ashinaga Foundation / Central Community Chest of Japan*2 As of March 2019

CSR REPORT 2019
Connected Through Fundraising

1

9

10

3

11

SoftBank Corp.’s Donation Platform
SoftBank Corp. supports the activities of NPOs through its Tsunagaru Bokin (literally “Connected Through Fundraising”)
program, which allows smartphone users to add a donation to their monthly fees.
Furthermore, to give continued support for the activities of NPOs, we provide information on services accepting
donations and consider ways to better connect and improve communication between donors and NPOs.

3.11 Initiatives

Preserving the Memory of the Great East Japan Earthquake
It has been eight years since the Great East Japan Earthquake. In
memory of this tragic event, the SoftBank store in Omotesando, Tokyo,
was decorated and balloons were passed out from March 9 to 11. Over
these three days, some 2,000 balloons were distributed, which wascommented on widely over social media.
During the same period, we offered lunches in support of the reconstruction efforts at our corporate headquarters cafeteria, which served
dishes made with ingredients from the Tohoku region.

20

21

SoftBank Group Corp.

Promotion of an
Information-Oriented Society

Supporting a Diverse
Society

Conservation of theEnvironment andPrecious Resources

SoftBank Corp.

Development of the
Next Generation

Disaster Response andReconstruction Support

Promotion of an
Information-Oriented Society

Corresponding SDGs

Yahoo Japan Corporation

8

9

11 12

13 14

15

Group Companies in Japan / Overseas

Conservation of theEnvironment and Precious Resources
Corresponding SDGs

4

Fukuoka SoftBank HAWKS Corp.

Addressing Ocean-Related Issues through a New Media Service Gyoppy!

Holding Baseball Clinics and Supporting the Reconstruction of Disaster-Affected Areas

In October 2018, Yahoo Japan Corporation launched Gyoppy!, a new media service that provides

The Fukuoka SoftBank HAWKS and the Fukuoka SoftBank HAWKS Players Association held baseball clinics for elementary school students at 10

articles on such issues as ocean pollution, the biodiversity crisis, and declining fish stocks. Under-

venues. Including direct baseball coaching from members of the team, commemorative photographs, and gift draws, these events provided 3,000

neath certain articles, there are links allowing readers to immediately support efforts aimed atchildren with opportunities for interaction through sports.

addressing issues. We plan to develop a variety of support initiatives that leverage the strengths of

In other initiatives, we have established systems that enable fans to participate in the provision of support to disaster areas. For example, under thethe partners with whom we are collaborating in each initiative. Our partners’ strengths include theFight! Kyushu earthquake reconstruction support project for the Kumamoto and Oita regions, we implemented a reconstruction support programfacilitation of crowd funding support and the enabling of online purchases through Internet shop-

linked to attendances at the FUKUOKA YAHUOKU! DOME. In addition, we have collected donations to assist with the reconstruction of areas

ping services. Meanwhile, our production partners will plan and prepare articles featuring ocean-

affected by the torrential rain in northern Kyushu in July 2017 and the Great East Japan Earthquake.

related issues and distribute them to a large readership.

Using a Supercomputer kukai to Enhance the Convenience of Services
kukai-enabled deep learning
based on the past data toassess low-quality submissions

In March 2017, Yahoo Japan Corporation developed the kukai supercomputer, which has
advanced energy-saving performance designed for use in deep learning.

Assesscounterfeit
items

To heighten the level of user satisfaction with respect to the Yahoo! Answers service, we use AI
to assess low-quality submissions—such as those that, while not violating the user agreement, areblank and do not answer the question—and then remove these submissions from prominent positions. We used kukai to build this AI, which has shortened processing time from approximatelynine months to 1.5 days. Further, we have introduced kukai-enabled deep learning to Yahoo!
Auctions as a way of strengthening measures against the submission of counterfeit items.

All items on
Yahoo!
Auctions

AI to assess thesubmissionof counterfeit items

Accuracy
About 3.1 times(Conventional ratio)

Helping Prevent Aid Supply Mismatches during Disasters
In August 2017, Yahoo Japan Corporation established the Social Emergency Management
Alliance (SEMA) as a system for coordination among private-sector companies and civil society
organizations in the provision of aid to disaster areas in Japan.
During normal times, SEMA compiles a list of the goods and services that affiliated companies

SB C&S Corp.

12

Buying Back Unused ICT Devices

can provide. When a large-scale natural disaster occurs, SEMA uses the list to expedite the supply

SB C&S Corp. conducts the ICT Lifecycle Service, which buys unused ICT devices, such as smart-of the goods and services needed.

phones, PCs, and tablets. This environmentally-conscious service promotes reuse and recycling,
reduces waste emissions, and preserves the planet’s precious resources.

Providing Vocational Training at a Prison
Operated under a private–public sector alliance comprising the Ministry of Justice, the city ofMine, in Yamaguchi, Shogakukan-Shueisha Productions Co., Ltd., and Yahoo Japan Corporation,

Cyber University Inc.

4

9

the Mine Rehabilitation Program Center penal institution is conducting vocational training on theestablishment and operation of online stores and promoting the sale of locally produced goods.
The goals of this initiative are to prevent reoffending and to support regional revitalization.
In the vocational program, trainees study e-commerce based on a practical curriculum that

Using IT to Offer Educational Opportunities
The mission of Cyber University is to develop IT personnel who have advanced skills and knowledge in the fields of both IT and business. Everything

gives them the specialized knowledge and skills required to operate online stores. Also, thefrom registration for courses and day-to-day participation in seminars through to exams, the submission of reports, and the checking of results is­program contributes to regional revitalization by supporting the sale of goods made in Mine.

conducted through the Cloud Campus, a cloud-based study management system.

­Specifically, the program operates the online store Mine’s Road Station Ofuku, which sells goods
produced in the city through other vocational training programs.

All Cyber University seminars, including tests, are conducted online. However, to coincide with its opening of a satellite office at WeWork in
Daimyo, Fukuoka, Cyber University held an IT and business seminar in WeWork’s event space. We plan to hold similar seminars in Fukuoka and Tokyo
three or four times a year.

2223SoftBank Group Corp.

SoftBank Corp.

Group Companies in Japan / Overseas

Promotion of an Information-Oriented Society
Corresponding SDGs

Sprint Corporation

1

4

9

3

16

Helping Students Achieve Their Full
Potential
At schools in the United States, the Internet is essential for acquiring theknowledge needed to graduate from high school. Established by Sprint
Corporation, the 1Million Project Foundation (1MPF) is in its third year ofproviding free high-speed Internet connectivity and devices throughout
the United States to high school students who do not have Internet connectivity. The company has provided this support to 220,000 students,
and plans call for supporting a further 115,000 students.
In a survey of students participating in the program, more than 70%
responded that their motivation to graduate from high school had
increased, and more than 85% responded that they had an appropriate
environment for tackling tasks. Moreover, we have received reports thatparticipation in the project has led to improvements in the attitudes ofstudents and significant improvements in their class attendance.

CSR at Group Companies Overseas
CSR REPORT 2019

Brightstar Corporation

Cultivating Awareness of the Importanceof Social Contributions
Brightstar Corporation encourages participation in social contribution
activities by calling on employees and their families and friends to takepart in fundraising. On October 27, 2018, we participated in a Making
Strides Against Breast Cancer walk organized by the American Cancer
Society. Also, we asked employees and those around them for donations
to a support organization for breast cancer patients and collected $859.
Further, to show their endorsement of the Light It Up Blue initiativeand World Autism Awareness Day, personnel at Brightstar’s 1,100 locations worldwide wore something blue on April 2, 2019, and collected
donations for autism support organizations. Locations in 170 countries
worldwide collected $1,100 and donated the funds to the autism advocacy organization Autism Speaks Inc. Brightstar is engaged in a range ofother fundraising activities. Going forward, the company will continue
these activities to raise employees’ awareness of the importance ofsocial contributions.

24

25

SoftBank Group Corp.

SoftBank Corp.

Group Companies in Japan / Overseas

F

Promotion of an Information-Oriented Societyu
eat reSimprints System

4

Arm
LimitedCorresponding SDGs

1

3

Simprints can be introduced and used by following four simple steps.

9

10

17

Advancing Social Innovation through thePower of Technology
Pursuing the 2030 Vision to create a society where people
worldwide live happily

Aiming to create a society in which those in impoverished regions and people worldwide can live comfortably,

1

2

3

4

Simple userinterface guides
collection

Frontline worker
places a person’s
finger

System runs
matching algorithm

Can be seamlessly
integrated into any existing
workflow and application

Offline or online. Rapid
matching that reduces
errors and improves
accuracy, compliance,and quality

Unique ID links torecords and next
steps in service
delivery

Arm Limited established the 2030 Vision in collaboration with other companies, NPOs, educational organizations, and governments.
As part of initiatives to realize a sustainable society, Arm is leveraging its technologies to advance the development of Simprints.

Fingerprint serves as a
globally unique and secure
ID that cannot be
forgotten or lost

Rugged, waterproof,
mobile fingerprints
scanner built for the
toughest conditions

Putting the World on a Better Trackthrough Social Innovation
Through its partnership with the United Nations Children’s Fund (UNICEF), Arm Limited ismoving forward with measures focused on the Sustainable Development Goals (SDGs).
With its sights set on realizing technological innovation that helps address challenging
social issues, the company established the 2030 Vision. Simprints is a flagship example ofinitiatives we are taking under the vision. Based on Simprints, we aim to build a platformthat in the world’s poorest rural communities enables medical professionals to verify theidentity of individual patients and access accurate medical records on them, thereby
allowing patients to receive a range of services.
Worldwide, more than 1.1 billion people lack personal identification and are unable toavail of various services that are indispensable in daily life, such as medical care, education,
and asset management. With the rolling out of Simprints, Arm’s policy is to promote social
innovation and benefit those who do not have suffi-

Message from the Founder and CEO of Simprints Technology
Simprints Technology began rolling out large-scale assistance in Southeast Asia and Africa six
years ago, and Arm has been one of our strongest supporters. When we were still a group of
five students, Arm took a bold bet on us. Thanks to the company’s belief in the project, wehave been able to help more than 250,000 people in 11 countries gain access to health andeducation, have received commendations from around the world, and have grown into a recognized social enterprise.

Toby Norman
CEO, Simprints Technology

cient access to education and other essential services. Reflecting this policy, we have introduced thetechnology to 11 countries, providing Simprints services to more than 250,000 beneficiaries.
26

27

Comparison of the SoftBank Group’s
Initiatives and SDGs
Initiative

The 17 Goals

Summary

Company

SDGs

Initiative

Bridging the Digital Divide
8, 9, 10, 17

Research on ways of utilizing mobile devices to benefit children with special needs

DO-IT Japan

Development of society’s future leaders by supporting elementary, junior high, high school, and university students with special needs or illnesses in their pursuit of further education or employment

1 Million Project

Provision of free devices and Internet connectivity to high school students across the U.S. who do nothave home Internet access

Sprint Corporation

Cyber University—
IT and Business Seminars

Free public seminars on themes related to the latest IT technologies and business trends that are topicalin ICT-related sectors

Cyber University Inc.

4, 9

kukai supercomputer

Development of the kukai supercomputer, which has advanced energy-saving performance speciallydesigned for use in deep learning, and use of the supercomputer for the Yahoo! Answers service

Yahoo Japan Corporation

12, 13, 14, 15

Provision of devices and systems that use biometric authentication technology to allow access to medical
records and other information

Arm Limited

1, 3, 9, 10, 17

Tsunagaru Bokin

A service that enables customers who use SoftBank iPhones and smartphones to make ongoing donations that are paid together with their monthly payments of mobile phone usage charges

SoftBank Corp.

1, 9, 10Charity Mobile Donation

A program whereby SoftBank Corp. makes a donation of a fixed amount (¥6,000) and an ongoing
donation of 3% of monthly usage charges for two years to NPOs of customers’ choosing when customers conclude a contract for an eligible device

SoftBank Corp.

1, 9, 10

Yahoo! Internet Fund Raising

A fundraising program to provide regular donations to organizations active in various fields, such as
welfare, the environment, and international disaster cooperation, as well as an emergency support fundraising program that helps provide rapid support, such as donations immediately following a disasterYahoo Japan Corporation

1, 2, 11HELLO CYCLING

Contribution to the spread of ecological, healthy, and smart transportation by providing the HELLOCYCLING bicycle sharing platform

OpenStreet Co., Ltd.

1, 9, 10, 11

Fundraising

Initiatives calling on employees and their families to participate in and donate to activities in local communities and the initiatives of NPOs

Brightstar Corporation

3, 16

Pepper CSR Program

A program that loans the humanoid robot Pepper for three years to local governments and NPOs toassist with programming lessons and with the addressing of social issues

SoftBank Group Corp.

TOMODACHI Summer SoftBank
Leadership Program

Invitation of 100 high school students from Iwate, Miyagi, and Fukushima prefectures, which wereaffected by the Great East Japan Earthquake, to the University of California, Berkeley, for a free, intensive three-week training program that gives the students the opportunity to learn global leadership skills
and approaches to community service

Reduction of overall energy use by society through promotion of teleworking and reduction of paper documents through promotion of paperless systems

Improvement of Data Center Energy Efficiency

Implementation of environmental conservation activities, such as construction of next-generation, environment-friendly data centers and reduction of electricity consumption and CO2 emissions

IDC Frontier Inc.

7

3R (Reduce, Reuse, Recycle) Initiative• Reduce: Collecting mobile phones and tablets that have become inoperable due to water submersion, breakage, etc.
• Reuse: Encouraging customers to trade in mobile phones and tablets that are in working order• Recycle: Promoting collection of used mobile phone handsets, battery packs, chargers, USIM cards, and otherequipment as a member of the Mobile Recycling Network (MRN)

SoftBank Corp.

12

Shizen Denki

Contribution to the realization of a low-carbon society through provision of electric power services that use FIT(feed-in tariff) electricity generated from renewable energy sources

SoftBank Corp.
SB Power Corp.

7, 13

Construction of Solar andWind Power Generation Plants

Promotion of construction and operation of renewable energy power plants that use the power of nature to
generate electricity, such as solar and wind power generation

SB Energy Corp.

7

Trials of Weed Removal Using Sheep and Goats

Cooperation with local companies in using sheep and goats for weed removal at certain power plants

13

Future × Energy ProjectAn experience-based program in which elementary school children use tablets and other devices as they experience and learn about energy through educational materials and group work

4

ICT Life Cycle Service

Buying of unneeded ICT equipment and its effective utilization as a source of precious resources, the recyclingof which reduces waste materials

SB C&S Corp.

12

Gyoppy!

Articles themed on the sea and fishing industry, including links at the end to donation websites or Internet
shopping services that allow readers to take action immediately after reading articles

Yahoo Japan Corporation

14

An agricultural IoT solution that provides farmers with guidance on optimal growing environments by using
plant science to analyze environmental data and growth information obtained from fields and other locations;Support for farmers in Columbia in improving agricultural productivity and increasing their standard of living

SoftBank Group Corp.

2, 12

SoftBank Corp.

3, 11

4, 9

Initiatives for Disaster Readiness and Mitigation

4, 17

4, 9

1, 4, 10IoT Challenge

A program that loans micro:bit to schools participating in the Pepper CSR Program so that they canadvance their programming education even further

4, 9Baseball Clinics and Support of
Reconstruction of Disaster-affected Areas

A program that holds baseball clinics aimed at interaction through sports and which supports reconstruction of disaster-affected areas

Fukuoka SoftBank HAWKS Corp.

4

Programming Experience Classes

Programming classes held at elementary and junior high schools throughout Japan to prepare for educational reforms in 2020 that will make inclusion of programming lessons in school curriculums mandatory

SB C&S Corp.

4, 9

Growth Log Service

An online service for local governments that uses smartphones and tablets to record and manage information on the growth, development, and health of individuals and families over their entire lifetimes

SoftBank Corp.

3, 9

hugmo

Provision of the hugmo childcare cloud service as a platform that provides a convenient, reassuring environment for day-to-day childcare and connects childcare facilities and households

hugmo Co., Ltd.

3, 4, 9

New Mobility Modes Utilizing
Automated Driving Technology

An initiative for commercializing mobility services that use automated driving technology with the goalof creating a society where everyone has unrestricted access to inexpensive, safe travel, including seniorcitizens and persons with disabilities

SB Drive Corp.

3, 9, 10, 11, 17

Simple Smartphone 3

A smartphone for senior citizens with a simple, intuitive design that makes it easy to use with confidence

SoftBank Corp.

3, 9Orange Safety Net

Provision of support to those who watch over such individuals as senior citizens with dementia by
installing the Orange Safety Net in the smartphones of dementia carers and others who help themonitoring and wandering-watch SOS network program for senior citizens with dementia andother individuals
SoftBank Corp.

8, 10, 17

Initiatives for Senior Citizens

Measures for Persons with Disabilities

Supporting a Diverse Society

Short Working Hours Program

A program to enable people to work up to 20 hours per week if they are unable to work for sustained
periods due to mental or developmental disabilities

Assist Smartphone

A service that mainly assists people with cognitive disabilities participate in society by helping them tocommunicate and engage in daily activities

9, 10

Visually Impaired User Support App for iPhone

An application that enables visually impaired users to learn and practice basic ways of operating iPhone
smartphones by using the VoiceOver visual support function, which reads aloud the items displayed ona screen

9, 10

Formulation of Disaster Operational Plans as a designated public institution under the Disaster Countermeasures Basic Act
Thorough adherence to response manuals, preparation of systems and contact networks for emergencies,
establishment of disaster countermeasure facilities, and deployment of disaster supplies

11

Disaster Readiness Drills

Annual holding of comprehensive Company-wide readiness drills for major disasters

11

Network Breakdown Response Drills

Drills simulating scenarios similar to actual disaster conditions and reflection of drill results in revisions andimprovements to the operation system for network maintenance11

Safety Confirmation Drills

Drills on using the Safety Confirmation System to confirm the safety of personnel and on securing personnel tobe dispatched for restoration of telecommunications in affected areas

11

Fire and Earthquake Response Drills

Holding of biannual general disaster drills in spring and autumn

11Participation in Local Government
Disaster Drills

Participation in municipal-level general disaster drills and drills for stranded commuters, provision of panel displays showing the Disaster Message Board Service and how to use it, and exhibition of mobile base station
vehicles and satellite phones

11

Establishment of Emergency Response Department

Establishment of the Emergency Response Department and rapid implementation of measures to restore telecommunications networks in major disasters

9, 11Disaster Response Agreements

Provision of satellite mobile phones, SoftBank mobile phones, and other communication equipment to the
Ministry of Defense and the Japan Coast Guard as means of communication necessary for life-saving activities
following a disaster9, 11Social Emergency Management
Alliance (SEMA)

Compilation during normal times of a list of the goods and services that affiliated companies can provide toprevent aid supply mismatches during large-scale disasters

Yahoo Japan Corporation

9, 11Services during Disasters

Provision of services that distribute information on disasters and preparedness as well as information on disasters when they occur and provision of services that give customers a means of communication

SoftBank Group Corp.

9, 11

Initiatives for Mobile
Telecommunications Service

Establishment of network centers with enhanced seismic resistance, redundancy, and uninterruptible power
supply operations as well as base stations and other equipment capable of operating for at least 24 hours
during power outages

SoftBank Corp.

9, 11

Securing of Telecommunications
during Disasters

Maintenance and securing of a certain level of telecommunications service through temporary service restrictions based on the congestion scale to avoid major network failures (telecommunication faults) due toincreased congestion; Development of a balloon-moored radio relay system using stationary balloons anddeployment of mobile base stations to enable rapid restoration of mobile phone services when telecommunications services have been disrupted

9, 11

Provision of Means of Communication

Deployment of a total of 1,500 satellite phones and mobile phones as well as Wi-Fi and other equipment at
locations across Japan to be loaned free of charge as means of communication during relief and recovery activities in disaster areas

9, 11

Short-Time Telework

Recovery Initiatives

Initiatives to Support Reconstruction (Great East Japan Earthquake)

An application that enables users to learn sign language by using a dictionary or by playing a fun game9, 10

A discount service for people with special needs based on a plan that has lower-than-normal usage
charges when it is combined with either the Smartphone Flat-rate plan or the Smartphone Flat-rate
Light plan10

A sign language counter at the SoftBank Shibuya Store where customers with hearing impairments canconsult with store personnel about mobile phones and complete various contract procedures with peaceof mind5, 8, 9, 10

9, 11

SoftBank Tohoku Kizuna Cup

A contest to provide ongoing support for the dreams and aspirations of children in Tohoku through sports andcultural activities aimed at elementary and junior high school students in Iwate, Miyagi, and Fukushima prefectures, which were affected by the Great East Japan Earthquake

Charity White

Donation of ¥20 per month to the Central Community Chest of Japan and Ashinaga, comprising a ¥10 donation from customers paid in addition to their monthly usage charges and a matching ¥10 donation per subscriber from SoftBank Corp.

Search for 3.11

An initiative that donates ¥10 to organizations engaged in supporting reconstruction for every person who
uses Yahoo! Search on March 11 to search using the keyword “3.11”

TOUR de TOHOKU

Contribution to reconstruction in Miyagi Prefecture after the Great East Japan Earthquake and to revitalizationof the prefecture by promoting bicycle tourism as a new tourism resource

1, 8, 11

Tohoku Yell Market(“yell out for Tohoku”)

Promotion of initiatives together with the people of Tohoku to change buyer perceptions from a desire to buy
something in support of a disaster-affected area to a desire to buy products based on their appeal by shining
fresh light on traditional local wares and specialty products from Tohoku

1, 8, 11

Great East Japan Earthquake
Charity Auction

Collaboration with many notable public figures in various fields, such as musicians, TV personalities, and athletes, to hold a charity auction aimed at donating to organizations that conduct reconstruction support activities in Tohoku

1Yahoo Ishinomaki Base

Establishment of the Yahoo Ishinomaki Base in Ishinomaki City, Miyagi Prefecture, in July 2012 as a base forsupporting reconstruction and working on problem-solving together with residents

11

4, 9, 10

Measures for the Realization of a Diverse Society

SoftBank Corp.

1, 4, 11

Yahoo Japan Corporation

1, 11

A system that allows those who have the desire and ability to work but lack employment opportunities
due to day-to-day commitments or do not have workplaces nearby appropriate for their capabilities to
use their homes or such ICT devices as PCs, smartphones, and tablets to work in ways that are unrestricted by time or place

SoftBank Corp.

Development of On-Demand Transportation in
Collaboration with Local Communities and Shuttle
Services for Companies

Development of on-demand transportation in collaboration with local communities and shuttle services
for companies with a view to giving everyone access to mobility, addressing mobility-related social
issues, and creating new value

MONET Technologies Inc.

11

Consideration for Safety and Security
Safety Filter

Restriction of access to websites or applications with content inappropriate for minors, which can be adjusted
according to school age

Online Store Vocational Training

Provision at a penal institution of practical e-commerce training aimed at giving trainees the specialized
knowledge and skills required to operate online storesYahoo Japan Corporation

8, 9

Web Use Restrictions Service

Restriction of access to illegal content or adult websites inappropriate for minors, preempting expensive billings
or exposure to crime

9, 10

Let’s Think about Mobile Phones andSmartphones Series

A participative educational program for children and their guardians on rules and etiquette aimed at encouraging appropriate use of mobile phones and smartphones

4, 9

Smartphone for Kids

A smartphone equipped with filtering mode strengths that can be set according to the school ages of children

4, 9Mimamori Phone

A mobile phone with Ichi Navi and Mimamori GPS app functions that enable guardians to easily check thelocation of their children at any time

4, 9

STOP Texting While Walking

An app that prevents accidents by displaying a warning screen when users look at their smartphone screen
while walking

9

Corporate Duties and Responsibilities

28

Disaster Operational Plans
Establishment of Internal Systems

Childcare Support

Disaster Response and Reconstruction Support

Development of the Next Generation

SoftBank Corp.

An optional mobile phone service that provides support to children who have lost their homes due toabuse or have lost their parents to accidents or disasters through monthly donations of ¥20 per month
per customer to supporting NPOs, with each donation comprising ¥10 from a customer and a matching¥10 donation from SoftBank Corp.

Sign Language Counter

7, 13, 15

Food Problems
e-kakashi

Charity Smile Donation

Priority Discount7, 12, 13

Reduction of Electric Power and Paper Usage

Educational Support

A service for supporting the growth of children through sports by providing remote instruction thatassists with issues faced by elementary, junior high, and high schools in relation to physical education
lessons and extracurricular activities

SoftBank Corp.

Resource and Energy Countermeasures

Support for Communities and OrganizationsGame de Manaberu Shuwa Jiten

SDGs

Formulation of electricity- and energy-saving measures and acquisition of ISO 14001 certification, the international standard for environmental management systems

1, 4, 9Health and Medical Support

ICT Support for Extracurricular Activities

Company

Reduction of Greenhouse Gas Emissions

4, 8, 10, 17

Conservation of the Environment
and Precious Resources

Promotion of an Information-Oriented Society

Maho Project

Simprints

Summary

Environmental Conservation

SoftBank Corp.

9, 10

Initiatives with Employees
SoftBank Corp.

5, 10

Initiatives for LGBTQ+ Individuals

A range of internal and external initiatives aimed at helping create a society in which anyone can participate
actively and in their own way

Promotion of Active Roles for Women

Initiatives aimed at creating workplace environments that are conducive to the achievement of work–life balance for women

5, 10

Employee Donations

Support for NPO activities through donations collected from employees

1, 11

Employee Volunteer Activities

Promotion of employee participation in the volunteer activities of NPOs by providing up to two days a year ofvolunteering leave

11, 16, 1729

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Tel: +81-3-6889-2000
https: //group.softbank/en/
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