SoftBank GroupCSR Report

2015

The entire cover of this report is a designated image for KazashiteBokin. Please refer to pages 4–5 for details.

Chairman & CEO Message

Information Revolution—Happiness for Everyone
Masayoshi Son
SoftBank Group Representative

Guided by our corporate philosophy, “Information Revolution

lives, they are able to relax and expand their horizons to—Happiness for everyone,” the SoftBank Group is continuing

consider a wider range of social issues. We believe thatto take on challenges in an age of rapid change brought oncontributing to society in this way is part of our responsi-

by the Information Revolution. At the same time, we aim tobility as a company.

continue to contribute to all individuals and society as a
We will continue our efforts to make people around thecorporate group through our business activities.
The Information Revolution is expected to usher in a newworld happy. To encourage this, we have been taking

era in the near future, where the cognitive abilities of com-action according to the SoftBank Group CSR Principles,

puters will surpass those of humans. This will enable com-following the key themes of building a healthy Internet

puters to interact even more closely with people in daily life,

society, cultivating the next generation with dreams andunderstanding our thoughts and emotions. We believe theseaspirations, safeguarding the planet’s future through envi-

advances will offer new ways to enrich human emotions andronmental protection, and supporting the reconstruction offeelings, as well as bring happiness to humanity.

areas affected by the Great East Japan Earthquake. Overthe years, we have created a strong foundation of trust

As a pioneer of the Information Revolution, the SoftBank
Group is looking to this future as it works to enhance andwith our stakeholders, including customers, shareholders,enliven people’s lifestyles and continues to develop in stepbusiness partners, and employees. We are committed towith people around the world. When people lead fuller

solving social issues through our business activities.

SoftBank Group CSR Principles

About the SoftBank Group

Contents

The SoftBank Group has an important social responsibility as an operator of high-speed broadband networks to p
­ rovide information as a

The SoftBank Group will drive the Information Revolution with cutting-edge technology

lifeline. To fulfill this mission, the Group strives to contribute to society by placing priority on customers’ happiness. We also aim to meet ourand a superior business model that meet the needs of today’s information industry,

shareholders’ expectations by challenging ourselves to achieve future growth. We work to provide an environment where employees can growwhich is the Group’s business domain.

by taking on challenges and feel a sense of fulfillment and pride, while ensuring that our business partners can prosper together with us throughmutual trust and innovation. We will continue to contribute to realizing a society where the dream and vision of a healthy Internet society canbe sustained for future generations.

our business activities, based on the corporate philosophy of “Information Revolution—Happinessfor everyone.” In order to achieve our goals, we continue to ask ourselves:
excitement and surprises, user friendliness and reliability, and joy for everyone?

The SoftBank Group stays customer-focused.
Do We Maintain… a relentless pursuit of growth, a robust and transparent management, and fair and timely disclosure?
The SoftBank Group strives to meet its shareholders’ expectations.
Do We Provide… opportunities for new challenges and personal growth, an environment that stimulates diversity,and fair recognition of efforts and results?

Do We Build…

Representative

Masayoshi Son, Chairman & CEO

Capital238,772 million yen

Subsidiaries

769 (including 621 overseas subsidiaries)

Number of associates

120 (including 70 overseas associates)

Number of employees

202 (consolidated base: 66,154)

Business Segments and Main Group Companies(FY2014)¥3,800.0 billion■ Internet Segment

The SoftBank Group contributes to a brighter society.

The SoftBank Group is moving ahead in business, with high aspirations for the future Internet society.

¥541.1 billion¥419.1 billion

About the SoftBank Group

4

Creating a Cooperative Community
KazashiteBokin

We introduced a range of initiatives using
KazashiteBokin to widen the circle of donation support
by providing a new way to give by using smartphones.

Pepper, Satofull
Breakdown ofConsolidated Net Sales

7

Lifeline

8

Support for Reconstruction of Areas Affected by
the Great East Japan Earthquake
Charity WhiteTOMODACHI SoftBank Leadership Program

Total¥8,670.2 billion(FY2014)
SoftBank Mobile Corp.*22
¥4,189.5 billion Ymobile Corporation*
Wireless City Planning Inc.
Brightstar Corp.
GungHo Online Entertainment, Inc.*3 / Supercell Oy■ Sprint Segment

Chairman & CEO Message
SoftBank Group CSR Principles

3

As of March 31, 2015

■ Mobile Communications Segmentmutual trust, fair relationships, and partnerships leading to innovation?

our planet?

CSR Report 2015

September 3, 1981

The SoftBank Group nurtures its employees’ motivation and pride.

Do We Promote… a healthy Internet society, the dreams and ambitions of the next generation, and the future of

SoftBank Group

Founded■ ‌Fixed-line Telecommunications
Segment

The SoftBank Group evolves together with business partners.

2

SoftBank Corp.*1

Corporate headquarters 1-9-1 Higashi-Shimbashi,
Minato-ku, Tokyo 105-7303

We at the SoftBank Group want to be a company that grows together with our stakeholders throughDo We Create…

Corporate name2

Sprint Corporation
SoftBank Telecom Corp.*2 / SoftBank BB Corp.*2
Ymobile Corporation*2 / Yahoo Japan Corporation

Students who have returned to Japan from thisoverseas study program are using the leadership skills
they have acquired to help their communities invarious situations.

Yahoo Japan’s Continuing Support for­Reconstruction of Tohoku

Yahoo Japan continues to provide support for areas
affected by the Great East Japan Earthquake byorganizing cycling events and other activities using
the Internet.

14 Cultivating the Next Generation with Dreams andAspirations
16 Environment
18 Diverse Needs
20 Always Striving for Safety and Security
21 Others

Yahoo Japan Corporation■ Others

Fukuoka SoftBank HAWKS Corp. / SB Energy Corp.
¥111.2 billion Bloom Energy Japan Ltd.

*1 ‌On July 1, 2015, SoftBank Corp., a pure holding company, changed its company name to SoftBank Group Corp.
*2 ‌On April 1, 2015, SoftBank BB, SoftBank Telecom, and Ymobile merged into SoftBank Mobile. On July 1, 2015, SoftBank
Mobile changed its company name to SoftBank Corp.
*3 ‌As a result of the completion of a tender offer by GungHo for its shares on June 1, 2015, and other factors, GungHo became
an equity method associate of SoftBank Corp. (currently SoftBank Group Corp.).

■ ‌Company Names
Company names used in this report are current as of July 1, 2015 unless otherwise stated.

22 Global
24 SoftBank Group CSR Activities—Results of FY2014 and Plan for FY2015
Reporting Period: April 2014–March 2015
Reporting Scope: ‌SoftBank Group(Consolidated subsidiaries inside Japan)
More details can be foundLink toexternal website

View
video

Go to
related page

SoftBank GroupCSR Report 20153

KazashiteBokin: Japan’s First*1 Donation Platform for
Making Donations through Mobile Phone Service Charges
For a New World Where Everyone Is Helping Others‌Moredetails canbe found here
(Japanese only)

A New Way to Donate Using Smartphones

KazashiteBokin Gains Momentum

certain organizations dedicated to helping children in Tohoku.
For those making ongoing donations, we expressed our heartfelt

SoftBank Corp. conducted the “Heart Wrapping Project” from Junegratitude by sending gifts, such as special smartphone wallpapers

9 to September 30, 2014, making additional donations of its own

featuring SoftBank’s iconic canine father figure, ­Otousan, visiting

in response to the number of donations made by KazashiteBokin

three prefectures of the Tohoku region.

KazashiteBokin app. Smartphone users who have installed theusers to support NPOs engaged in social contribution activities or

The total amount of donations collected through the platform

app can also simply scan certain posters or flyers of participating

charity programs. During this approximate three-month period,

until May 31, 2015 was ¥9,245,800, with around 80% of users

SoftBank Corp. is contributing to society by providing Kazashite-organizations with their smartphone cameras to make donations.

KazashiteBokin collected ¥4,015,900 from users, with SoftBankproviding monthly support. SoftBank Corp. plans to promote

Bokin, a new platform that enables people to easily makeKazashiteBokin is drawing attention as a new way of donating

Corp. adding an additional ¥1,130,000 donation.

wider use of the KazashiteBokin platform to solve all manner ofmonthly donations through their SoftBank mobile phone service

that provides an easy way for the many smartphone users amongcharges. After the Great East Japan Earthquake, we looked forthe general public to contribute to society.

SoftBank Corp. also cooperated with Kenjaya (a company
managing free study spaces for students) in operating the Social

ways to enable more people to contribute to society, and we

We will continue to help create an environment so that more

Good Academy, which aims to help foster a donation culture andcame up with the idea of providing a platform that connects

people can use this donation service to provide ongoing support

promote social contribution activities by students. Participating

people who want to donate with non-profit organizations (NPOs)

for NPOs. We will also examine effective ways of using the plat-

students attended seminars on social contribution and fundrais-that need funding for sustainable activities.

form to solve social problems, and strive to build channels ofing, and executed their own planned fundraising activities bycommunication between NPOs and donors to create opportuni-

using KazashiteBokin.

We launched KazashiteBokin in March 2014, and today it isused by over 240 NPOs*2 working in a wide variety of fields.
Donors can make ongoing contributions by paying for them
together with their mobile phone service charges, visiting theties for new activities.

We hope to ensure a future of hope and happiness for children living in the Tohoku region, which was devastated by the*1 Surveyed by the Japan Fundraising Association*2 As of June 1, 2015

Great East Japan Earthquake. In March 2015, we ran a support

websites of NPOs registered under KazashiteBokin, or using the

project in which we used KazashiteBokin to gather support for

Creating a CooperativeCommunity
KazashiteBokinsocial issues.

If you download the KazashiteBokin app and scan the area inside the brackets ( ) on thispage or the cover of this CSR Report (the whole cover) with your smartphone camera, you
can make ongoing donations to various NPOs active in and outside of Japan.

The app can be downloaded here:‌View video here:(Japanese only)Interview with an Organization Participating in KazashiteBokin
NPO Lifeboat for Abandoned Dogs and Cats (Chiba Prefecture)
Lifeboat for Abandoned Dogs and Cats works to save the lives of dogs and cats that are

Make ongoing monthly donations
just by selecting an optional amount

Pay together with mobile
phone service charges

No need for entering
long credit card numbers

brought into public health centers by providing them with temporary care at our own facility
until a new owner can be found. Since our start in 2001,
we have rescued over 13,000 animals. KazashiteBokin“Pay together”!
個人情報登録has enabled us to respond to people who would like tomake casual donations, and the collected funds havebeen of immense assistance to our activities.
In the future, we think it would be great if messages
from recipient organizations could be delivered to thecontributors.

Yuji Inaba* ‌Donations can be limited to one time only by removing the check from “Monthly Donation.” In the case of non-SoftBank smartphones, donations are limited to one-time
donations and can only be paid by credit card.

4

SoftBank GroupCSR Report 2015

SoftBank GroupCSR Report 20155

Creating a Cooperative Community

Lifeline

Pioneering a New Society with “Pepper”—The World’s First Robot with Emotions

Ensuring Quick Action in Emergencies—Conducted a National Joint Disaster Drillin the Second Half of Fiscal 2014

The SoftBank Group believes that robots have an important role

autonomously make judgments, and act. Pepper’s functions and

In February 2015, the SoftBank Group conducted a live-action drill

In fiscal 2014, we concluded a disaster response agreement

to play in enriching people’s lives and is striving for a future ininterface are designed specifically for communicating withthat simulated a major earthquake occurring in the Nankai Troughwith the Japan Ground Self-Defense Force that covers the entire

which robots are seamlessly integrated into society.

humans, including advanced voice recognition technology, highly

to verify the series of actions that are needed to quickly restore

country, agreeing to lend out mobile phones and satellite phones

precise joint articulation that enables smooth motion, and emo-

emergency communications during a major disaster scenario.

free of charge for use in communicating with NPOs and othertion recognition technology that generates emotions artificially.

SoftBank Corp. has mobile base station vehicles and mobile powerorganizations involved in disaster recovery, and to conduct nation-

supply vehicles at the ready throughout Japan, as well as awide joint preparedness drills in coordination with central andballoon-moored radio relay system compatible with LTE that can

local government bodies. A disaster response agreement was also

serve as a base station for areas where disaster damage is extensive.

established with the Japan Coast Guard, and we will conduct drills

In June 2015, the SoftBank Group launched sales of “Pepper,”a personal robot with a variety of functions and the first in theworld to have emotions. Pepper is equipped with proprietary

This allows people to engage with Pepper in natural conversation

algorithms that allow him to perceive his surroundings,

as they would with their close friends or families. Pepper also has
an array of entertainment functions, including joke-telling anddancing, while his various capabilities can be further augmented
by installing additional apps, allowing him to be customized
based on a person’s individual preferences.
Pepper’s various features have garnered significant attention,

In addition, the Group has positioned portable base stations
tions. They are intended to cover spot areas such as evacuationsites and areas that are not completely covered by mobile basestations. The time required to set up a base station varies

and he is also expected to play a role in the field of nursing care.

depending on the location and other external factors. In thisPepper has already visited nursing homes and been introduced

drill, mobile base station vehicles were set up in approximately 30

on a trial basis for recreation and conversation with residents.

minutes, and even with the portable base stations, which are

In the future, we intend to explore new potential ways of using
Pepper to help solve social issues; for example, some possibilities

with them in fiscal 2015.

nationwide that are capable of providing satellite communica-

more difficult to set up, we confirmed that the process could becompleted in approximately one hour.

(Left) Satellite Phone 201TH(Right) PHS Home Phone

include having Pepper provide assistance to caregivers or installing
special apps to help limit the progression of dementia.

Disaster drill held in west
Japan (Kansai region) in
February 2015

Promoting Local Revitalization through Satofull
Satofull is a portal site that promotes the revitalization of local

inquiries. A website has also been created to make it easy toregions through a hometown tax donation called the “Furusato

quickly find towns to support and information on local products,

Tax,” in which taxpayers can choose to divert part of their resi-

making the process even more convenient for donors. In thisdential tax to a specified local government to support a locality.

way, we are using the Internet to help raise awareness of the

The site is designed to serve as a Furusato Tax portal site support-

Furusato Tax program and to familiarize people with the system

ing small regional municipalities through the “full” maximizationand the local communities supported by it.

of hometown vitality and “full” promotion of hometown charms

Satofull intends to continue conducting a variety of initiatives

and attractions. It handles all procedures for the Furusato Tax

while increasing the number of covered municipalities in order toprogram, from accepting applications to collecting payments,

help revitalize communities throughout Japan.

managing deposits, sending thank-you gifts, and responding to

6

SoftBank GroupCSR Report 2015

SoftBank GroupCSR Report 20157

Support for Reconstruction of Areas Affectedby the Great East Japan Earthquake

Continuous Support for Children in Tohoku
through Charity White‌
Moredetails canbe found here

Facebook(Japanese only)

Supporting Organizations Active in the“Red Feather Charity White Project”** ‌A program in partnership with theCentral Community Chest of Japan
Minamisoma,
Fukushima
Prefecture

The SoftBank Group established Charity White in August 2011 to help
ensure that continuous support is provided for children affected by theGreat East Japan Earthquake. The program allows customers to makedonations when paying their monthly service charges.
Charity White was recognized for creating an effective cycle that links
donors, organizations receiving donations, and beneficiaries, receiving theSpecial Award at the 5th Fundraising Japan Awards* and an award at the
9th Kids Design Award (supported by the Consumer Affairs Agency within
the Ministry of Economy, Trade and Industry).

The Minamisoma Learning Center—“Stepping into the
Future Classroom”—is a facility that seeks to provide
educational support and counseling services for children with
developmental disabilities or those requiring mental healthsupport in difficult conditions in areas affected by the Great
East Japan Earthquake.
We have been certified to receive funds through the “Red
Feather Charity White Project,” which we have used to create afacility for elementary school students as well as a new center
that accepts a broader range of ages, from infants to middle
school students.
There are still challenges involved in continuing the stable
operation of such facilities, but the ongoing support received
through Charity White is extremely reassuring, and we are very
grateful for it. The children and their parents absolutely dependon the facilities, so we are constantly aware of the need to makecareful use of the
support we
receive fromeveryone and tocontinue conducting activities forthe children.

Charity White* Awards given by the Japan Fundraising Association to honor organizations that conduct fundraising that inspires people and fosters happiness.

Through the Charity White program, SoftBank Corp. works together with customers to provide continuing support for children
in the Tohoku region. Customers have the option to donate an additional ¥10 on top of their monthly service charges, which isthen matched by SoftBank Corp. so that a total of ¥20 is donated each month.
From
SoftBank

From YouFor
support andreconstruction
in affected
areas

Total

/MonthTomoko Shirai 
The collected money is donated each month to support organizations to fundactivities for children in areas affected
Mobileby the Great East Japan Earthquake.
childcare[Sample Activities]• ‌Counseling activities for children

Representative Director, NPO Toybox
Principal, Smile Factory

Kizunaproject

programproject

Utilizing Tablets to Restore Community Bonds

affected by the disaster• ‌Social interaction opportunities forchildren affected by the disaster• Activities in support of children’s education

Namie,
Fukushima
Prefecture

In Namie, as part of the Ministry of Economy, Trade and Industry’s“Kizuna (Bond) Reconstruction & Reinforcement Project,” we distribミ ン ナ

From aSoftBank
mobile phoneト* 3710(Search) Toll free / IVR

uted 6,000 tablets* to residents who were dispersed throughout

QR Code fordownloading theCharity White app

Japan after the earthquake to help them recover their connections
with others. The tablets feature video phone functions and an origi-(Search) SoftBank mobile phones only

nal Namie Town app that has served to promote communication
between townspeople as an information dissemination point for boththe local government and residents.

Thanks to the generous support of everyone involved,over

50 million donations have been made thus far,
*1

¥980,536,278.

*1 As of May 31, 2015

Japan for the people of Namie to teach them how to use the tablets.
SoftBank Corp. will continue to make every effort to support thisactivity, in the hope of relieving the families and friends who have*2

totaling

In distributing the tablets to the residents, SoftBank Corp. built
and operated a dedicated call center, and held seminars throughout

been forced to live apart. We also hope to support those sufferingfrom the effects of the earthquake as well as the Namie local govern*2 As of July 5, 2015

ment, which is still struggling to restore the town to its former state.


8

SoftBank GroupCSR Report 2015

* As of July 21, 2015

SoftBank GroupCSR Report 20159

Support for Reconstruction of Areas Affectedby the Great East Japan Earthquake

TOMODACHI SoftBank Leadership
Program—Dreams, Revitalization,
and Change for the Tohoku Region‌Moredetails canbe found here
(Japanese only)

Students are demonstrating leadership skills in a variety of ways
after returning to Japan and making use of lessons learned
through the program for the benefit of the community.
Iwaki,
Fukushima
Prefecture

Soso region,
Fukushima
Prefecture◼ ‌Conveying the Safety and Great Tasteof Agricultural Products◼ Conveying the Appeal of the Soso Region

Out of a desire to “help farmers and let people know the truth,”

Fukaya started an Internet shopping service called SomaumaThis program brings high school students from Iwate, Miyagi, and Fukushima prefec-

Kenya Okada, together with local friends, started a hands-on

Teikibin to publicize the activities of people working for thetures, the regions affected by the Great East Japan Earthquake that occurred on

agricultural tour called TOMODACHI Farm, focusing on the plightregion’s reconstruction and to create links between the regionof Fukushima vegetables, whose reputation has been damaged

and people outside it. For an annual fee of ¥20,000, local prod-by the accident at the Fukushima Daiichi Nuclear Power Station.

ucts recommended by high school students are delivered four

Participants learn from local farmers about agricultural produc-times a year along with a message from the producers, local

tion while also participating in experiential events like vegetable

information, and a letter of appreciation from the students. This

harvesting and workshops. The program started in August 2014

program began in October 2014 and currently has approximately

and so far around 150 people have participated.

100 customers.

“Become someone who serves others.”–Masayoshi Son

March 11, 2011, to the University of California, Berkeley (UC-Berkeley), the alma materof SoftBank Group Representative Masayoshi Son, for a three-week program thatprovides them with an opportunity to learn about leadership and community service.
Through the program, participants take part in UC-Berkeley’s Y-PLAN (Youth-Plan,
Learn, Act, Now!) program to explore ways to improve local communities, conduct

Kazusa Monma, Hiroaki Akutsu, Naho Shigihara, and Hana

volunteer activities with local residents, meet with entrepreneurs, participate inhomestays, and interact with U.S. high school students. Participants acquire leadership and community service skills.
In 2012, the initial year of the program, 300 students participated, and since2013, approximately 100 students have taken part each year, so a total of about 600
high school students have made the journey to the U.S. so far.
After returning to Japan, many of the students have demonstrated leadership ina variety of ways and have actively taken part in community service activities, seeking to make use of what they learned through the program for the benefit of their

Won an award at FROM PROJECT 2014

own communities.
Iwaki,
Fukushima
Prefecture

Ishinomaki,
MiyagiPrefecture◼ Planning Tours to Revive Tourism◼ Conveying the Beauty of One’s True Self

With a desire to restore flagging tourism in their local area,

This program was started by Haruhi Yamada, an aspiring fashion◼ ‌Conveying the Current State ofDisaster-Affected Areas

Haruna Shiraiwa and six local high school students planned thedesigner who wants to turn Ishinomaki, which has lost much ofHigh school students living near Sendai travel to disaster-affected

TOMOTRA bus tour with the help of H.I.S., a major Japanese

its vitality, into a fun and exciting fashion hub. The program

areas in Miyagi Prefecture to learn about actual conditions there

travel agency. Tour participants are given the opportunity topromotes the natural beauty of Ishinomaki women in magazines

and then convey that information to others through a program

experience local industries firsthand, including making bamboo

and on websites, and in July 2014, it held a fashion show called

called TOMODACHI RAW VOICE. At the 3rd UN World Confer-chikuwa (fish sausages) and taking hula dance lessons, as well as

the Ishinomaki Collection. This was followed by the Sendai andence on Disaster Risk Reduction, held in Sendai in March 2015, a

meeting people who are making an impact in the community.

Kobe collections as the program continued to expand its scope.

talk entitled “From TOMODACHI to Miyagi, from Miyagi to the

The tour has been held 10 times so far, and a total of approxi-

World” was held, reporting the post-earthquake activities of highmately 320 people have participated.

school students.

Winning first prize at KIBOW Sanriku in Ishinomaki, sponsoredby the KIBOW Foundation

10

Sendai,
MiyagiPrefecture

SoftBank GroupCSR Report 2015

Throughout
Iwate
Prefecture◼ Uniting Prefectural High School Students

In order to eliminate an information gap perceived to exist
between the inland and coastal regions of Iwate Prefecture since
the earthquake, high school students inside and outside theprefecture have created a newspaper for public high schools in
the prefecture and distributed it through a project called
TOMOrrow Project. The goal is to eliminate the awareness gap
among young people. The thoughts and feelings of high school
students in various parts of the prefecture are featured in thenewspaper, along with activities initiated to further improve thecommunity. The project is succeeding in deepening interaction
between high school students.

Received the “Best Encourage Award” at MY PROJECT AWARD 2014,
sponsored by the NPO Katariba

SoftBank GroupCSR Report 201511

Support for Reconstruction of Areas Affectedby the Great East Japan Earthquake

Yahoo Japan’sContinuing Support for
Reconstruction of Tohoku

Manabu Miyasaka
President and Representative Director
Yahoo Japan Corporation
Photography by Shunsuke MizukamiYahoo! Net Bokin—Online Fundraising

We talked with Manabu Miyasaka, President andRepresentative Director of Yahoo Japan Corporation(“Yahoo Japan”), who is working to solve problems
facing society through use of the Internet.

Providing an Environment for Easy,
Secure Donations

Search for 3.11—Encouraging People to Make
the Disaster a Personal‌More details canbe found here
Concern Once Again

Yahoo Japan has established a fundraising portal site and provides systems that allow donations to be made securely. Starting with donations made to the region affected by the 2004

(Japanese only)

Niigata-Chuetsu Earthquake, the site has been used by many

Search for 3.11 is a program that donates ¥10 for each person

Change in Awareness after
the Great East Japan Earthquake
Yahoo Japan Corporation (“Yahoo Japan”) conducted a variety ofalso clearly shows that less attention is being given to the situa-

activities immediately after the Great East Japan Earthquake thattion, and this program was started in response. We want people

included using the Internet to provide accurate information andto turn their attention

conduct fundraising activities. Through this, the Internet wasto Tohoku as if it were

widely praised as a highly useful medium for gathering informa-

their own immediatetion on the earthquake and as a trustworthy media source. At theconcern through thesame time, Internet accessibility in areas affected directly by theproactive act of search-earthquake, where conditions were chaotic, declined drastically,ing. In March 2015,

and even if information could be conveyed to people in areas

donations totaling closeoutside that region and support solicited from them, there wasto ¥30.0 million werestill the major issue of not being able to provide support for the

given to support

region directly. The Great East Japan Earthquake also caused us toorganizations.

reconsider the nature of the solutions we are capable of offering
as an Internet services provider.

Reconstruction Support as an Internet Service
Provider Born of Ideas from Employees

12

‌
More
details canbe found here
(Japanese only)

Traveling to Tohoku, Talking about the DisasterYahoo Ishinomaki Fukko Base andTOUR de TOHOKU
We have also taken up the challenge of traveling to Tohoku,
working with local residents to create something together andconveying it from Tohoku to the rest of the country. In July 2012,

FUKKO DEPARTMENT is a program that was started by employees

the Yahoo Ishinomaki Fukko Base was established with five full-

who volunteered in Tohoku in response to local residents express-

time employees to serve as a hub for reconstruction support

ing a desire to do business again on their own land. Throughactivities in Ishinomaki, Miyagi Prefecture.

the Internet, FUKKO

As we continued to engage in activities locally, we came to

DEPARTMENT delivers

realize that many of the issues facing Tohoku are also faced byquality products foundJapan’s rural cities in general. While tackling these issues andonly in Tohoku together

generating results together with local community members,

with a message from thecentering on Ishinomaki, we now want to apply those activities

producers to people all

as a model case and expand our efforts to regional cities

throughout Japan.

throughout Japan.

SoftBank GroupCSR Report 2015‌Moredetails canbe found here

March 11 to organizations involved in reconstruction support.
As time has passed since the earthquake, Yahoo! Search data

FUKKO DEPARTMENT

people and through it a total of ¥2.2 billion has been donatedthat searches with the keyword “3.11” on Yahoo! Search on(Japanese only)

In 2013, we consideredways to encourage people
to visit Tohoku and started
a cycling event called

as of May 2015. Donations received to date have been utilized
in a wide varietyof areas, including
welfare, the environment, medicine, andinternational

TOUR de TOHOKU.

cooperation, andAround 1,500 people

we have plans toparticipated in the firstincrease donation

year, and participation has

recipients evencontinued to increase. In

further.

2015, 3,500 people took part. The tour is set to continue for ten
years, and we hope that this will help bring many people into
Tohoku. We want the event to become a multigenerational

Links for Goodaffair in which parents talk to their children about the earth-

Support for NPO Activities

quake so they can learn about it and pass on the memory of it toYahoo Japan provides use of the Yahoo! JAPAN Display Ad

future generations.

Network (YDN), a technology for distributing advertisements
based on the preferences and interests of site viewers, toMaintaining Support through Commercialization

NPOs free of charge. By using YDN, organizations are able toefficiently convey information on social contribution activities,

We believe in the importance of maintaining these activities andsuch as volunteering and charity events, to people that haveproducing results. We treat support for the Tohoku reconstruc-an interest in them.

tion as a type of business endeavor. As a business it should generate enough revenue to be self-sustaining at minimum so thatreconstruction support can be maintained regardless of the company’s financial performance in the future. We firmly pursue
success in this sense, not to satisfy ourselves, but to bring happiness to as many people as possible. Moreover, as a result, theproject will grow and be able to continue. I believe this to be themeaning of CSR as practiced by Yahoo Japan.

SoftBank GroupCSR Report 201513

Cultivating the Next Generation
with Dreams and Aspirations

Empowering Life and Learning for Children
with Special Needs by Using Mobile Devices‌Moredetails canbe found here

A Program for Nurturing Leaders among Young People with Special Needs
DO-IT Japan
Since 2007, SoftBank Corp. has supported the DO-IT (Diversity,(Japanese only)Technology at the University of Tokyo. The program is aimed attraining future leaders for society, using computers, IT devices, andother aids to help young people with special needs to attend college

which is engaged in the education business, have been working

and find employment. Participants are selected from candidates

with the Research Center for Advanced Science and Technology atthroughout Japan.

the University of Tokyo since 2009 on research into the potential
The Magic Projects received an award at the 9th Kids Design Award (supported by the
Ministry of Economy Trade and Industry and the Consumer Affairs Agency).

The goal is to assist children with special needs in living and learntablets. Mobile devices are lent free of charge for a certain period
to cooperating special support education schools, and case studies regarding how they are used in daily life are conducted andpublished, reporting on their use for learning in school and forcommunicating with family members outside of school.
Over 300 schools have participated in the project to date. The

Previous Projects

Since fiscal 2011, as a part of the DO-IT Japan Program, SoftBank
Corp. has run a program using tablets for elementary school children
with SoftBank Group company EDUAS Corp.

FY2009 Aki-chan’s Magic Pocket Project

Case studies gathered from research on learning and daily
life assistance using mobile phones

Children Enjoy a Dream Encounter with Professional Baseball Players

FY2011 Aki-chan’s Magic Pen Case Project

Case studies gathered primarily from research on classroom
learning using tablets

SoftBank HAWKS Baseball Kids 2014 in Kyushu
The Fukuoka SoftBank HAWKS and theaccumulated case studies are reported at results reporting seminars
and published in a collection as part of efforts to remove barriers

FY2012 Magic Carpet Projectfrom learning and promote participation in the community.

Case studies gathered from research on learning and daily
life assistance using tablets and smartphones

FY2014

Magic Project 2014 —Magic Wand—
The project name, “Magic Wand,” expresses the hope thatchildren with special needs will use mobile devices as a powerful tool in their daily lives. For a year from April 2014 to theend of March 2015, a total of 164 smartphones and tablets
were loaned for free to 79 pairs of preschoolers or students
and a teacher at 76 schools for use in educational settings aswell as everyday life. The project is now being extended toinclude children in ordinary schools who encounter learning
difficulties due to developmental disabilities. This is part of an
initiative led by the Ministry of Education, Culture, Sports,
Science and Technology to create a society where all can coexist together by developing an inclusive education* system.
In a first-time initiative during this project, two teachers
were accredited as “Magic Teachers.” The project also focuseson the development of teachers’ abilities to understand andeffectively use the functions and apps of mobile devices toindividually support learning and the lives of children with awide variety of special needs. In order to emphasize these
efforts, the project accredited two outstanding teachers for the
first time as “Magic Teachers” and plans to continue toaccredit teachers with excellence in teaching.
* ‌A system where people with special needs and people without special needs
are able to learn together

14

SoftBank GroupCSR Report 2015

exist in society and support efforts to realize a diverse society.

administered by the Research Center for Advanced Science and

SoftBank Corp. and the SoftBank Group company EDUAS Corp.,

ing through the use of mobile devices such as mobile phones andparticipants with special needs or illnesses to remove the barriers that

Opportunities, Internetworking and Technology) Japan Program

The Magic Projectsof mobile devices as a means for communication and cognition.

Looking ahead, we aim to improve the communication abilities of

Fukuoka SoftBank HAWKS Players Association held the “SoftBank
HAWKS Baseball Kids 2014 in Kyushu” coaching events with professional players in November 2014. The workshop was held at eightbaseball fields in Kyushu for a total of 2,000 participants.
These coaching events provide children with an opportunity to

FY2013 Magic Lamp Project

meet active Fukuoka SoftBank HAWKS players and experience theCase studies of children using mobile devices not only forclassroom learning, but in any place needed to promoteparticipation in the community

fun of baseball firsthand. They are intended to contribute to soundeducation and development of children and to support interest in
local sports. At the events, participants received baseball instruction
and memorial photographs, and lotteries with prizes were held. The
events provide children with an opportunity to learn how to enjoy
exercising with their friends through baseball.

[Examples of Mobile Device Use]A first-year elementary school student who lives at a
facility next to his school due to quadriplegia caused by
cerebral palsy felt lonely and anxious about living awayfrom his family. However, using messaging and video

A Public-private Collaboration Project to Develop the Next Generation of Global Talentchats with a tablet to communicate with his family eased
his loneliness and he began to make fewer negative
comments and became motivated in his studies.

SoftBank Group Representative Masayoshi Son went to the U.S.

Tobitate Japan Scholarship Program

when he was 16 years old and felt that experiencing a new culture
and lifestyle dramatically changed his life. The SoftBank Group seeks
to offer the same experience to students who have dreams andaspirations by supporting Tobitate Japan Scholarship Program which
was launched in 2014 as a public-private partnership initiative. The
program aims to send around 10,000 high school and university
students abroad as overseas student, over seven years through 2020.

to act globally and with a global perspective.” After they return to

These students will work with sponsoring companies to form a com-

Japan, they are expected to communicate the appeal of their over-munity of global talent, aiming to become “human resources who

seas experience to help foster greater interest in overseas study

can contribute to society and industry” and “human resources able

throughout Japan.

SoftBank GroupCSR Report 201515

Environment

Aiming to Expand Renewable
Energy Adoption

Bloom Energy Servers◼ ‌Fuel Cell with the Largest Output in Japan
Starts Operations‌
Moredetails canbe found here

Bloom Energy Japan Limited installed Japan’s first Bloom Energy(Japanese only)

Server at M-TOWER in Fukuoka, Fukuoka Prefecture, where it has
been operating since November 25, 2013. Bloom Energy Servers are

SB Energy Corp. aims to promote and drive the adoption ofclean, highly efficient fuel cell power generators for commercial andrenewable energy, such as large-scale solar power generationindustrial applications. They use solid oxide fuel cell technology(mega solar) and wind power generation, by using land owned

patented by Bloom Energy Corporation. There are four servers

by public bodies and private owners throughout Japan to build

installed in Japan as of March 31, 2015.
On March 9, 2015, a Bloom Energy Server was installed at theand operate renewable energy power plants.

Osaka Prefectural Central Wholesale Market, the first installation in

At SoftBank Tottori Yonago Solar Park, we carried out a trialthat show consideration for the environment. The trial took
place in autumn of 2014, and proved effective in removing
weeds and attracting visitors. There was also a therapeutic effectfor local residents and people working at the site. In 2015, we

conducts an environmental education program for elementarystarted a second trial from April, when the weeds began to grow.

schools located near mega solar power plants. Called “TheThroughout the growing period, we will compare against

Future × Energy Project,” the project is designed to provide chil-mechanical weed removal in terms of efficacy, quality and safety

dren, who will lead in the future, with a chance to proactivelyof the weed removal on target areas, as well as the therapeuticand creatively think about energy issues. SB Energy is actively

effect and other factors.

promoting renewable energy to realize a society that we canproudly pass on to our children.

In cooperation with EDUCA & QUEST INC., SB Energy

Constructing Mega Solar Power Plants and Wind Farms Nationwide

Image of the completed Wind Farm Hamada

Operational
Operational
Scheduled to start operation in fiscal 2015
Scheduled to start operation in fiscal 2017

Scheduled to start operation in fiscal 2015

Starting with the mega solar power plants in Kyoto
and Shinto, Gunma Prefecture, which went online on
July 1, 2012, SB Energy operates mega solar power
plants in 16 locations throughout Japan (19 power
plants) as of July 3, 2015, and is taking steps to startup more. Moreover, the company has installed 29
wind turbines at its first wind farm, Wind Farm
Hamada, which is scheduled to go online during fiscal
2015. When operational, the facility is expected tohave an output of around 48.0 MW and generatearound 85 million kWh annually. SB Energy willcontinue to promote the construction of mega solar
power plants and wind farms throughout Japan.

Operational

Hamada, Shimane Pref. Output approx. 48.0 MW *Wind farm

SoftBank Nagasaki Koyagi Solar Park
Output approx. 2.6 MW

Operational

SoftBank Omuta Miike Port Solar Park
Output approx. 19.6 MW

Operational

SoftBank Kumamoto Arao Solar Park
Output approx. 22.4 MW
Ebino, Miyazaki Pref.
Output approx. 1.4 MW
Yusui, Aira District, Kagoshima Pref.
Output approx. 32.3 MW

Abira, Yuhutsu District, Hokkaido
Output approx. 111.0 MW
SoftBank Shiraoi Solar Park
Output approx. 2.6 MW

SoftBank Yaita Solar Park
Output approx. 3.0 MW (Unit 1)
		 Output approx. 1.6 MW (Unit 2)
Scheduled to start operation in fiscal 2015

Nikko, Tochigi Pref.
Output approx. 2.4 MW

Operational

SoftBank Shinto Solar Park
Output approx. 2.4 MW

Scheduled for construction

Operational

Ube, Yamaguchi Pref.
Output approx. 2.4 MW

SoftBank Mombetsu Solar Park
Output approx. 2.4 MW

OperationalSera, Sera District, Hiroshima Pref.
Output approx. 5.8 MW

Operational

Scheduled to start operation in fiscal 2017

Scheduled to start operation in fiscal 2015

SoftBank Tottori Yonago Solar Park Output approx. 42.9 MW

SoftBank Ureshino Yoshida Solar Park
Output approx. 2.0 MW

Scheduled to start operation in 2015

Operational

SoftBank Toyama Fuchu Solar Park Output approx. 2.8 MW

Operational

SoftBank GroupCSR Report 2015

* AC net thermal efficiency (LHV)

Scheduled to start operation in fiscal 2017

Kamisu, Ibaraki Pref.
Output approx. 100.0 MW
SoftBank Shizuoka Aoi Solar Park
Output approx. 1.9 MW
Hamamatsu, Shizuoka Pref.
Output approx. 43.4 MW

SoftBank Kyoto Solar Park
Output approx. 2.1 MW (Unit 1)
		 Output approx. 2.1 MW (Unit 2)
Operational

Operational

SoftBank Izumiotsu Solar Park
Output approx. 19.6 MW

SoftBank Takasago Solar Park
SoftBank Tokushima Rinku Solar Park
Output approx. 2.9 MW (Unit 1)
Output approx. 2.8 MW
		 Output approx. 0.5 MW (Unit 2)
Operational SoftBank Tokushima Komatsushima Solar Park
Output approx. 2.8 MW
Operational

Operational

Scheduled to start operation in fiscal 2015

Imabari, Ehime Pref. Output approx. 2.7 MW

is the first* solid oxide fuel cell in Japan to have an output greater

what happens, with a focus on refrigeration facilities. The highly

than 1.0 MW. Bloom Energy Japan will contribute to Osaka Prefec-

efficient Bloom Energy Server also helps to reduce the CO2 emissions

ture’s policy of creating a city that is both disaster-ready and sustain-of the wholesale market. The effects of the current installation willable by supplying around-the-clock power throughout the year totherefore be publicized as an advanced model case by Bloom Energy

critical facilities that require an uninterrupted power supply no matter

Japan and Osaka Prefecture going forward.
* According to research by Bloom Energy Japan in March 2015

Sustainable Data Centers◼K‌ itakyushu Data Center / Shirakawa Data Center
IDC Frontier Inc. builds next-generation sustainable data centers,
as well as works on a range of environmental preservation­activities such as saving electricity, reducing CO2 emissions, andundertaking new environmental conservation activities.
At the Kitakyushu Data Center (Asian Frontier) in Kitakyushu,
Kyushu Prefecture, IDC Frontier has adopted GreenMall® technologies, which seek to improve heat circulation efficiency and optimize air conditioning. As a result, the center has successfully
reduced power consumption and CO2 emissions.
In addition, at the Shirakawa Data Center in Shirakawa,
Fukushima Prefecture, IDC Frontier has applied the high-level
expertise acquired from its experience in operating the Kitakyushu
Data Center to install a free cooling system that is built into thebuilding structure to take in cooler external air to assist with temperature control. This system fulfills over 90% of the data center’sannual air conditioning needs. As a result, the data center has

Mobile Phone Recycling

significantly increased energy efficiency for air conditioning, which
comprises a major portion of its overall power consumption, andis aiming to achieve a PUE* of 1.2 or lower. In addition, the data
center also introduced an energy management system to analyze
energy consumption and verify energy efficiency benefits toencourage the continued pursuit of energy savings.
* ‌Power Usage EffectivenessAn indicator of data center energy efficiency, the PUE is calculated by dividing theoverall power consumption of the data center by the power consumption of its IT
equipment. Data centers in Japan are typically said to have a PUE value of 2.0 or less.

Shirakawa Data Center

devices and other products. In fiscal 2014, we were able to recycle◼ P‌ romoting Mobile Phone Recycling Collection Activities

approximately 1.05 million used mobile phones. Moreover, in addition

As a part of the Mobile Recycle Network that works to recycle mobile

to recycling mobile phones, SoftBank Corp. is also offering buybacks

and PHS phones, SoftBank Shops at some 2,600 locations nationwide

and trade-ins. Customers can learn more at their local SoftBank Shop.

promote the recycling of used mobile and PHS phones, battery packs,
battery chargers, USIM cards, and other accessories, regardless of theoriginal provider or manufacturer. The Shops work very hard toprotect the personal information of customers who bring in theirphones and accessories so that they can feel confident about recycling them. The mobile phones themselves are physically destroyed
with a punching tool before being recycled.
Disassembly, pulverization, dissolution and other processes are
conducted at a recycling facility, and precious metals extracted throughthis process are reused as raw materials for components in electronic

16

Bloom Energy Servers use solid oxide fuel cell technology to convert fuels,
such as city gas or LPG, to electricity through a chemical reaction rather than
combustion. They create a clean form of energy with generating efficienciesof over 60%.* As a breakthrough, distributed energy source that is clean,highly efficient, and non-combustion, the servers are being progressively
installed in the U.S. at facilities that require sustained power supply such asdata centers, large-scale commercial complexes, and government offices.
Each Bloom Energy Server provides 200 kW of power. They can beinstalled in varying numbers depending on capacity requirements, thanks toa modular technology that is both flexible and scalable.

Japan’s Kansai region. The unit has an output of around 1.2 MW andusing sheep and goats to remove weeds as part of our activities

Renewable Energy

About Bloom Energy Servers

Daredemo Risaikuji

SoftBank Corp. seeks to encourage more people to recycle their mobile andPHS phones. One of its initiatives was Daredemo Risaikuji, a monthly
drawing of 100 people from among customers who have recycled theirmobile phones at SoftBank Shops, with winners receiving a ¥10,000 giftcard. Furthermore, in October 2014, for a limited-time, Daredemo Risaikuji
was extended to buybacks of broken devices and trade-ins.
Each time someone enters the drawing, SoftBank Corp. provides adonation of ¥5 to the government-certified NPO Terra Renaissance.* The
donations are used to help support the self-reliance of victims in the ongoing struggle over conflict minerals in the Democratic Republic of the Congo.
* ‌A government-certified international NPO that is actively dealing with issues
such as land mines, small arms, child soldiers, and peace education.

SoftBank GroupCSR Report 201517

Diverse Needs

Toward a Connected
Society for All

Simple Smartphone & Simple Smartphone 2‌Moredetails canbe found here
(Japanese only)

The SoftBank Group is working to bring about an Internet society
in which anyone can connect anytime and anywhere—a societythat makes individuals’ lives more convenient, fun, and enriched.

◼ Senior-friendly Smartphones◼ Solutions to Everyday Problems Using Ideas from Everyone

SoftBank Corp. offers Simple Smartphone and Simple Smart-

SoftBank Corp. has created the website “Simple, Convenientphone 2 for senior customers. The phones are designed to be

Mobile Usage Techniques for Solutions to Everyday Problems” toeasily viewed and operated. They have large-sized screens thatprovide support for people with special needs by showing how

display large buttons and text as well as functionality that makes

mobile devices can be used to solve problems that occur in daily

it easy to directly call or email frequently used contacts.

life. The site presents ideas for simple ways of using smartphones

Simple Smartphone 2, released in November 2014, comes

The needs of our customers are highly diverse. Some, forpreloaded with popular applications like communications apps

example, have physical disabilities, while others have difficulty

not supported by the original Simple Smartphone. The newusing devices due to their advanced age. To accommodate suchphone also has a larger screen, high-capacity battery and high-­

diverse needs, the SoftBank Group provides services that address

resolution camera; plus it offers better ease-of-use.

these various challenges. To help make mobile phones more

Simple, Convenient Mobile Phone Usage Techniques

and tablets to solve problems generally encountered by many
people in their day-to-day living.

The smartphone also has features for travel, a beloved pastime

convenient for everyone, we provide easy-to-understand informa-of many seniors, with functions such as “Travel Memories,” whichtion organized into different categories on our SoftBank Heartfulallows the location, weather, paces walked and other data to be

Assist portal site.

imprinted on pictures that are taken with thecamera while traveling. In this way, the phoneoffers the kind of
support that makes
the lives of active
seniors richer andDifficulty
comprehendingwords or sounds

Difficulty
seeingDifficulty witheveryday tasks

Physicaldisabilities

Difficulty inoperating due toadvancing age

more convenient.

Game de Manaberu Shuwa Jiten

SoftBank Sign Language Class & Sign Language Counter

SoftBank Corp. offers an app for learning sign language called

degrees. Detailed hand movements can be viewed and studied◼ Communication via Sign Language

Language Counter. The counter is attended full-time by staff

Game de Manaberu Shuwa Jiten (“A Sign Language Dictionary

from various angles. There is also a game that allows users to

The SoftBank Group holds the SoftBank Sign Language Class tofluent in sign language, who can sign with customers aboutfor Learning Sign Language through a Game”) that was devel-

enjoy learning sign language while fighting monsters withpromote communication using Japanese Sign Language. Partici-

everything from selecting a mobile phone to how to use it, priceoped out of a desire to foster a kinder social environment thatmagic spells.

pants learn Japanese Sign Language, which is a unique linguisticplans, and sign-up procedures. Counter staff can also communi-This application became the first sign language app to besystem that differs from standard Sign Language, from instructors

cate through writing with customers who do not use sign lan-ing impairments and people who can hear. The app includes

recommended by the Tokyo Federation of Deaf. In addition, it

whose native language is Japanese Sign Language and who haveguage. In addition, the Sign Language Support Service, started

roughly 3,000 signs, all presented in 3D animation to show

received the Silver Award at the IAUD Awards* 2014 sponsoredbeen trained in the theory and practice of language education.

in December 2012 at 17 SoftBank Shops around the country,

actual signing movements that can also be rotated 360

by the International Association for Universal Design.

Over 6,600 people* have attended the SoftBank Sign Language

allows customers to interact with Sign Language Counter staff

Class to date.

via a video conferencing system and to receive information in

enables barrier-free communication between people with hear-* ‌Awarded to groups and individuals that have conducted or
proposed particularly noteworthy activities aimed at realizing auniversal design society in which everyone can live comfortably
without feeling any undue inconvenience.

Customers with hearing impairments who visit the SoftBank
Shop in Shibuya can consult with staff with confidence about

sign language.
* Total number of participants from April 2004 to March 31, 2015

their mobile phones or sign-up procedures at the shop’s Sign

‌View video here:(Japanese only)

18

SoftBank GroupCSR Report 2015

The app can be downloaded here:

SoftBank GroupCSR Report 201519

Always Striving for Safety and Security

OthersYahoo! Anshin-net for SoftBank‌Moredetails canbe found here
(Japanese only)

Using Police Information to Prevent Unwanted Calls
Unwanted Call Checker
Unwanted Call Checker WX07A automatically alerts the user withlights and sounds when an incoming call is likely to be an
unwanted or nuisance call, such as a call made to perpetratebanking fraud or to solicit sales with undue persistence. The
product is easy to install and operate on fixed-line home phones
and is expected to function as an effective measure against theincreasing trend of unwanted calls.
Information on phone numbers from which unwanted or
nuisance calls originate is shared with all users, and information
on such numbers is provided by 30 prefectural police departmentsthat have partnered with us. The product is therefore able todetermine whether a call is an unwanted call even if the user isreceiving the call for the first time. Over 26,000 phone numbers
associated with unwanted and nuisance calls have been registered
as of December 2014. In testing, over the course of a month,over 800 calls were blocked from numbers potentially used for
criminal purposes. Mobile Unwanted Call Checker has also been
made available since November 2014 for Y!mobile phones.

Recently it has become increasingly common for children andyoung people to own smartphones, creating a need for systems
that allow children to use the Internet safely and securely.
SoftBank Corp. and Yahoo Japan have teamed up to developYahoo! Anshin-net for SoftBank, a filtering app for smartphones
and tablets. This filtering app makes it possible to block access toinappropriate sites and sites that charge usage fees.
The app has settings that can be adjusted to the child’s stageof maturity, from elementary school to high school age, to help
ensure that the Internet is being used safely and securely.
A new feature called Internet Safety Quiz, developed by SoftBank Corp., was added to the app starting February 14, 2014.
Children respond to quiz-like questions to deepen their knowledge of safe Internet use and related risks. Parents, guardians,

If a call comes in from a number
registered on the unwanted call list,
the callneverconnects

Management Server(provided by Tobila Systems, Inc.)

List of unwanted phone
numbers automatically
updatedNotice of unwanted
or nuisance call via awarning light or
announcement

Call placed

Information on calls turned downby other users is also shared

BlockedBlue

Yellow

Number labeled as“permitted incoming call”

Red

Number labeled as “flagged”
though not registered on theunwanted call list (for example)

Potentiallyunwanted callNumber registered on theunwanted call list as an“unwanted call” (for example)

and instructors can then implement measures in line with thechild’s experience and knowledge based on advice generated bySocial Contribution Business Idea Contest

the quiz results.

The SoftBank Group has been holding an in-house

Examples of Services Originating from Employee Ideas

contest to solicit employees’ business ideas for‌View video here:(Japanese only)* ‌The name of the app for
iPad is Yahoo! Anshin-net
HD for SoftBank* ‌The name of the app forAndroid™ is Yahoo!
Anshin-net‌The app can be
downloaded here:

Program at Kobe Public Elementary Schools

In fiscal 2014, the Kobe Board of Education began conducting Internet safety classes to teach proper use of the Internet and information
ethics to upper-grade elementary school students in cooperation withSOFTBANK Simple Donation• A service that allows donations to be made from a mobile phone in an
September 2012solving social issues since 2012, aiming to identify
pioneering ideas that meet society’s needs and toamount designated by the user, the first* service of its kind in Japan’s
mobile phone industry

provide employees with opportunities to build2013 Tabi-Bari Furatto Iseshima• AMarch
service added on to the Furatto Annai GPS-enabled information distribu-

tion app to provide barrier-free tourism information to make sightseeing
more enjoyable for people with special needs

Organization of Elderly Staffs “Senior Crew”• Smartphone classes for seniors taught by the Senior Crews
May 2013

awareness and exchange opinions on societal
needs. Outstanding ideas are selected for future
implementation.
Held for the fourth time in April 2015, a total of
approximately 1,700 ideas have been received to* Source: Japan Fundraising Association

date, with eight ideas commercialized to help solve
social issues.

the University of Hyogo and the NPO Association of Corporation and
Education. The SoftBank Group is making use of its Internet Safety
Quiz to measure the effectiveness of the program for raising awareness as well as increasing the level of Internet comprehension of children in order to make the program’s progress visible and facilitate
further improvement.
The test results showed relatively low scores for “appropriate security measures,” “handling of e-commerce,” and “privacy protection.”
These results were presented as feedback to the Board of Education,

Charity Mobile Phones: Free Mobile Device Rentals for Reconstruction Events
Four years have passed since the Great East Japan Earthquakeand devices can be used at events that are spread out geographi-

and many organizations involved in the reconstruction face thecally such as marathons and bicycle races.

problem of decreasing donations. SoftBank Corp. has started a

By increasing the number of charity events that utilize theschools, and families. The results are now being used in school curric-program called “Charity Mobile Phones for Tohoku—Widen the

program, we hope to provide continuing support for the region

ulums for creating rules at home and in initiatives to further raise theCircle of Support for the Reconstruction,” which provides free

and its support organizations, and to help solve some of theinformation literacy of each child.

mobile device rentals to organizers of events that contributeissues they face.

donations to reconstruction support organizations. These phones

20

SoftBank GroupCSR Report 2015

SoftBank GroupCSR Report 201521

GlobalA Leader in Accessibility

Contest for Repurposing Old Smartphones

Sprint launched a mobile phone in 2013 that is highly accessible

According to estimates from the United States Environmental

for customers with visual impairments, the first such phone madeProtection Agency, 135 million mobile phones are disposed ofavailable everywhere in the U.S. The phone is a compact, easy-to-each year, and only 11% of them are recycled. Electronic waste

use flip phone with text-to-speech functionality, a high-contrast

has become a serious environmental issue.

display, and a tactile keypad.

Sprint teamed up with Brightstar Corp. and HOBI Interna-

Sprint also began sales of smartphones preloaded withtional, Inc. to conduct the Smartphone Encore Challenge, a con-­Accessible Now, the company’s proprietary startup wizard.

test that challenges college and graduate students to propose

Accessible Now enables blind or visually impaired users to con-ideas for repurposing smartphones and their components. Used

duct initial settings immediately after purchase using Google

devices in good condition are still capable of importing, process-

TalkBack,* a support application from Google for people withing, saving, and transferring data and parts like acceleration

visual disabilities. So even with a visual impairment, users cansensors, gyroscopes, GPS, cameras, and screen displays can also

begin operating their mobile phones themselves immediately

be reused. The contest had students formulate product concepts

after purchase, making them much easier to use.

and sales strategies and also produce a short video using refur-

Sprint intends to continue supplying functional mobile devices

bished smartphones and accessories provided by Sprint andthrough close coordination with its partner manufacturers.
Brightstar Corp.
Through the contest, Sprint is considering potential new ways

* Google TalkBack is a trademark or registered trademark of Google Inc.

to address the problem of electronic waste.

A Forerunner in Mobile Phone Recycling

Foundation Created to Support Young Entrepreneurs in Hong Kong

In 2001, Sprint launched a buyback program for wireless devices

also been able to reduce

Alibaba has established the NPO Alibaba Hong Kong Youngahead of its competitors in the U.S., and in 2010, it began offer-costs by over U.S.$1.0

Entrepreneurs Foundation to support young people’s careering to buyback the wireless devices of other companies as well.

billion.

development and entrepreneurship in Hong Kong. The founda-

Sprint has been selected by Compass Intelligence, a market intel-

tion will provide young entrepreneurs in Hong Kong with equity,

ligence and consulting firm, as the “Most Eco-Focused Carrier”

technologies, and specialized knowledge to allow them to use

for four years running thanks to its proactive wireless device

marketplaces and platforms within Alibaba’s system to start busi-

recycling initiatives and the simplicity of the recycling application

nesses and provide products and services to mainland China fromprocess, which can be conducted online or at stores.

Hong Kong. The foundation will maintain funding by investing in

In 2014, Sprint bought back over 3.0 million wireless devices.

businesses started by young entrepreneurs and reinvesting the

The amount returned to customers through the program totaled

proceeds from them. This venture investment program is sched-over $250 million. Over 90% of the devices collected wereuled to be launched in the second half of 2015.

reused, and the remaining 10% or so were disassembled andmelted down to be recycled into materials that are then used in
jewelry, batteries, automobile parts, and other products. The
buyback program is not only a plus for customers as Sprint has

22

SoftBank GroupCSR Report 2015

SoftBank GroupCSR Report 201523

SoftBank Group CSR Activities—Results of FY2014 and Plan for FY2015

RatingA+ : Achieved an effect that exceeded the target
A : Achieved the intended effect of the initiative
B : ‌Initiative was carried out, but the targeted effect was
not achieved
C : Initiative achieved no effect or was not carried out‌GRI guidelines comparison table

Items

FY2014 Results

Rating

Items

Disclosed the “SoftBank Group CSR Principles” as the CSR policy for the Group

Environmental
management

Maintained ISO 14001 standard certification (Headquarters, Sapporo)

Amount ofresources used

Set environmental goals at offices
Achieved lower power consumption compared to 2010: –28.3% (Headquarters), –28.4% (Sapporo)

Plan for FY2015

Appointed a SoftBank Corp. director as the SoftBank Group Chief CSR Officer
Process andstructure of theand directors of key companies within the Group as CSR officers
decision-making Shared and exchanged information in the semiannual SoftBank Group CSR
systemWorking Group
Identifying key
areas of CSR

Corporate
governanceA

Further entrench the “SoftBank Group CSR Principles” as the CSR policy for
the GroupA

Continue CSR Officer system
Share and exchange information in the semiannual SoftBank Group CSR
Working Group

ITMedia
Operated Smart Japan (problem-solving site for companies engaged in
power-saving, power-storage, power-generation initiatives)A

Conducted verification and assessment of the internal control system byinternal and external audit divisions

A

Conduct verification and assessment of the internal control system byinternal and external audit divisions

AConduct fair evaluations of personnel according to role, results, and ability
Hire and promote talented personnel based on ability, regardless ofgender, age, educational background, nationality, etc.
Implement annual ES survey and promote subsequent improvements
Implement a robust childcare program
Promote hiring of personnel with special needs
Take measures for the Tokyo metropolitan area working conditions improvement project

Relations with Employees
Employment

Conducted fair evaluations of personnel according to role, results, and ability
Hired and promoted talented personnel based on ability, regardless ofgender, age, educational background, nationality, etc.
Implemented annual ES survey and promoted subsequent improvements
Implemented a robust childcare program
Promoted hiring of personnel with special needs
Yahoo Japan
Implemented the “Job Challenge” internal transfer system twice a year

Working
conditions andsocial security

Compliance

Safety andhealthHRdevelopment
and education

24

SoftBank Group

Continued various programs to encourage a favorable work-life balance––Promoted no-overtime days for each division, each company––Used flextime working hours––Encouraged employees to take various vacation programs
Took measures to prevent overwork
Maintained a system for safety confirmation in times of disasterHeld “FY14 Family Day/Family Ties”

Environmental
protection

Release achievements and targets for the following key areas of CSR (ISO
26000 ratified)(1) Building a healthy Internet society(2) Cultivating a next generation that has dreams and aspirations(3) Protecting the planet’s future through environmental protection(4) ‌Supporting the reconstruction of areas affected by the Great East Japan
Earthquake

Released achievements and targets for the following key areas of CSR (ISO
26000 ratified)(1) Building a healthy Internet society(2) Cultivating a next generation that has dreams and aspirations(3) Protecting the planet’s future through environmental protection(4) ‌Supporting the reconstruction of areas affected by the Great East Japan
Earthquake

SB Energy
Promoted renewable energy

Held CEO’s own program for training a successor (SoftBank Academia)
Offered a rich variety of training programs that employees can choose from(SoftBank University)
Maintained systems for widely soliciting ideas from employees (SoftBank
Innoventure, Business Ideas that Contribute to Society Contest)
Promoted action to enhance English skills across the Group
Conducted an incentive program according to TOEIC scores
Conducted a program to support employees acquiring qualifications
Conducted a wisdom- and knowledge-sharing program between employees(Knowledge Market)
Maintained a system for providing training where employees serve asinternally certified instructors

Hold CEO’s own program for training a successor (SoftBank Academia)
Offer a rich variety of training programs that employees can choose from(SoftBank University)
Maintain systems for widely soliciting ideas from employees (SoftBank
Innoventure, Business Ideas that Contribute to Society Contest)
Promote action to enhance English skills across the Group
Conduct an incentive program according to TOEIC scores
Conduct a program to support employees acquiring qualifications
Conduct a wisdom- and knowledge-sharing program between employees(Knowledge Market)
Maintain a system for providing training where employees serve asinternally certified instructors

CSR Report 2015

AA+

SB Energy
Promote renewable energy
Implement weed control using sheep and goats at SoftBank Tottori Yonago Solar Park
ValueCommerce
Carry out support activities as a sponsor of Akagi Nature Park

Collected roughly 1,050,000 used mobile phones for recyclingSeparated trash
Used dedicated recycling boxes for used documents

ACollect used mobile phones for recyclingSeparate trash
Use dedicated recycling boxes for used documents

Educating andawarenessraising Implemented e-learning about the appropriate processing of industrial waste andElectronic Manifest System to increase knowledge of relevant laws and processes Raised awareness and increased knowledge about disposal of used mobile phonesA Implement e-learning about the appropriate processing of industrial waste andElectronic Manifest System to increase knowledge of relevant laws and processes
Raise awareness and increase knowledge about disposal of used mobile phones

ITMedia
Offered power-saving information on Smart Japan website
SB Energy
Conducted renewable energy and environmental education
Implemented Future Energy Project at three schools, and opened the Tottori
Nature and Environment Center
Opened educational website Miru-Miru Wakaru Energy(http://www.sbenergy.jp/) (Japanese only)Maintain the compliance hotline (internal reporting system)
Conduct compliance training (including e-learning)Implement Group-wide self-checking for compliance
Hold compliance-month to promote the awareness of compliance in theautumn period

SB Atwork
Raise awareness of the need to quit smoking (lung-age check in the staff
cafeteria)
Hold an emergency first-aid course

ITMedia
Operate Smart Japan (problem-solving site for companies engaged in
power-saving, power-storage, power-generation initiatives)

Recycling ofresources

Maintained the compliance hotline (internal reporting system)
Conducted compliance training (including e-learning)Implemented Group-wide self-checking for complianceHeld compliance-month to promote the awareness of compliance in theautumn period

SB Atwork
Raised awareness of the need to quit smoking (lung-age check in the staff
cafeteria)
Held an emergency first-aid course

A

ValueCommerce
Carried out support activities as a sponsor of Akagi Nature Park

Relations with CustomersA

Set environmental goals at offices
Achieve lower power consumption compared to 2010: –25% (Headquarters),–25% (Sapporo)Continue to conduct environmental conservation activities
Ensure thorough compliance with paperless operations
Ensure thorough compliance with green procurement guidelines
Implement all lights-off system

Yahoo Japan
Implement sabbatical system
Hold Family Day
Operate BASE6 staff cafeteria linked to business performance

Maintain a sound work environment and continue management of safety
and healthMaintain a wellness center to provide support for emotional and physicalwell-being
Use the stress check system available on mobile devices and implement it forGroup employees
Maintain a safety and health hotline
Maintain a communication flow for times of emergency
Continue measures for mental illness prevention and care for mental healthMaintain a massage room
Maintain a peer supporter system to provide counseling in the workplace

Maintain ISO 14001 standard certification (Headquarters, Sapporo)Continued to conduct environmental conservation activities
Ensured thorough compliance with paperless operations
Installed Bloom Energy Server (Tokyo Shiodome Building)Ensured thorough compliance with green procurement guidelines
Implemented all lights-off system

Yahoo Japan
Implemented a sabbatical system
Held Family Day
Established BASE6 staff cafeteria linked to business performance

Created a sound work environment and continued management of safety
and healthMaintained a wellness center to provide support for emotional and physicalwell-being
Developed a new stress check system available on mobile devices andimplemented it for Group employees
Maintained a safety and health hotline
Maintained a communication flow for times of emergency
Continued measures for mental illness prevention and care for mental healthSet up a massage roomEstablished a peer supporter system to provide counseling in the workplace

A

SoftBank Technology
Implement a facility management system to enable visualization and centralized management of electricity usage, and implement measures to reduce energy consumption

Relations with Business Partners

A

Plan for FY2015

SoftBank Technology
Introduced a facility management system to enable visualization and centralized management of electricity usage, and implemented measures to reduce energy consumption

Continue various programs to encourage a favorable work-life balance––Promote no-overtime days for each division, each company––Use flextime working hours––Encourage employees to take various vacation programs
Take measures to prevent overwork
Maintain a system for safety confirmation in times of disasterHold “FY15 Family Day/Family Ties”

A

RatingEnvironment

General Management
CSR principles

FY2014 Results

Fair competition Held reverse auctions (electronic auctions)
Ensured thorough adherence to Code of Ethical Purchasing
Maintained fair and cordial trading relationships with business partners

Protection of
consumers’safetyConsumer
support andcomplaint
settlement

Promoted the series of information literacy education programs, “Let’s Think
about Mobile Phones”
Provided filtering service applicable to smartphones
 Increased awareness of mobile phone etiquette, including smartphone operation
while walking and points to consider when using mobile phone in public places
Provided an app to prevent smartphone operation while walking, STOP
Texting While Walking

ITMedia
Offer power-saving information on Smart Japan website

A

A

A

SB Energy
Conduct renewable energy and environmental education
Implement Future Energy Project at three schools, and continue operation of
the Tottori Nature and Environment Center
Continue operation of educational website Miru-Miru Wakaru Energy(http://www.sbenergy.jp/) (Japanese only)Hold reverse auctions (electronic auctions)
Ensure thorough adherence to Code of Ethical Purchasing
Maintain fair and cordial trading relationships with business partners

Promote the series of information literacy education programs, “Let’s Think
about Mobile Phones”
Provide filtering service applicable to smartphones
Increase awareness of mobile phone etiquette, including smartphone operation
while walking and points to consider when using mobile phone in public places
Provide an app to prevent smartphone operation while walking, STOP
Texting While Walking

Yahoo Japan
Provided phishing alert and security measures
Implemented antifraud measures at YAHUOKU!
Participated and offered advice in public meetings pertaining to the Internet
and advocacy activity

Yahoo Japan
Provide phishing alert and security measures
Implement antifraud measures on YAKUOKU!
Participate and offer advice in public meetings pertaining to the Internet
and advocacy activity

SoftBank Mobile (currently SoftBank Corp.)
Continued to implement various measures to increase customer satisfaction––Conducted questionnaire surveys for call center users and customers
visiting stores and utilized the results––Maintained professional staff certification program––Enhanced My SoftBank
Promoted IT support for people with special needs––Conducted a study on IT support for life and learning for children with special needs
Strengthened and promoted support for people with special needs
Provided ICT support for senior customers––Provided simple smartphone lectures
Provided SoftBank Sign Language ClassSoftBank Corp.
Continue to implement various measures to increase customer satisfaction––Conduct questionnaire surveys for call center users and customers
visiting stores and utilize the results––Maintain professional staff certification program––Improve My SoftBank
Promote IT support for people with special needs––Conduct a study on IT support for life and learning for children with special
needsStrengthen and promote support for the people with special needs
Provide ICT support for senior customers––Provide simple smartphone lectures
Provide SoftBank Sign Language Class
Provide Unwanted Call Checker

Ymobile (currently SoftBank Corp.)
Provided Unwanted Call Checker
Yahoo Japan
Provided disaster information
Brought customer support functions in-house and established a system forreflecting customer needs in services
Commenced chat-based support
Enhanced help page content
Conducted patrolling for all web-based services

A

Yahoo Japan
Provide disaster information
Enhance chat-based support
Strengthen service safety and security
Enhance help page content
Conduct patrolling for all web-based services

SoftBank GroupCSR Report 2015

25

Items

FY2014 Results

RatingPlan for FY2015

Relations with Customers
Consumer dataprotection andprivacyAcquire and maintain information security standard certification*Continuous maintenance of acquired ISO 27001 certification

SB AtworkAcquired and maintained information security standard certification (ISO
90001, PrivacyMark)SB AtworkAcquire and maintain information security standard certification (ISO 90001,
PrivacyMark)
Acquire additional certification (ISO 27001, ISO 20000)

ValueCommerce
Managed information security standard certification (PrivacyMark, TRUSTe)

AProvided all employees with information security education and e-learning––Periodically released security newsletters

Risk
management

Conducted disaster readiness drills
Conducted disaster readiness e-learning
Expanded and promoted the Group-wide risk management system
Verified disaster readiness measures and reinforced operations
Reinforced network centers, ensured 24-hour operation of base stations
in a disaster through batteries and generators (disaster countermeasures)Implemented BCP measures––Carried out nationwide deployment of mobile base stations, portablewireless base stations, power supply vehicles, portable generators, andmobile phones/satellite phones for lending and so forth––Increased satellite mobile phones

Access toessential
services

Realize Mobile Communications, SB Human CapitalManage PrivacyMark (JISQ 15001:2006)
ValueCommerce
Manage information security standard certification (PrivacyMark, TRUSTe)Yahoo Japan
Acquired ISMS certification
Acquired ISO 15408 certification
Acquired PDICSS certification
Educating andawarenessraising

Yahoo Japan
Acquire ISMS certification
Acquire ISO 15408 certification
Acquire PDICSS certification

A

A+

A

Yahoo JapanEstablished systems for use during disasters
Established Emergency Disaster Response Guidelines in 2009

Provide all employees with information security education and e-learning––Periodically release security newsletters
Conduct disaster readiness drills
Conduct disaster readiness e-learning
Expand and promote the Group-wide risk management system
Verify disaster readiness measures and reinforce operations
Reinforce network centers, ensure 24-hour operation of base stations
in a disaster through batteries and generators (disaster countermeasures)Implement BCP measures––Carry out nationwide deployment of mobile base stations, portablewireless base stations, power supply vehicles, portable generators, andmobile phones/satellite phones for lending and so forth
Yahoo JapanRe-establish systems for use during disasters
Revise Emergency Disaster Response Guidelines
Revise service priorities during disasters
Conduct disaster preparedness drills
Introduce incident command system (ICS)

Involvement in the community
Involvement incommunity
activities

SoftBank Mobile (currently SoftBank Corp.)
Expanded use of the donation platform available for many NPOs
(KazashiteBokin)

SoftBank Corp.
Expand use of the donation platform available for many NPOs
(KazashiteBokin)

Yahoo Japan
Accepted students for company tours as part of their social studies
Held study group activities in collaboration with parents and guardiansand schools
Held special lessons for elementary, junior high school, and high school
students

Yahoo Japan
Accept students for company tours as part of their social studies
Hold study group activities in collaboration with parents and guardiansand schools
Hold special lessons for elementary, junior high school, and high school
students

SoftBank Payment Service
Donated philanthropy seats to the Fukuoka and Saga Prefectural Councils ofSocial Welfare

SoftBank Payment Service
Donate philanthropy seats to the Fukuoka and Saga Prefectural Councils ofSocial Welfare

Cyber University
Established corporate scholarship program

SB Human Capital
Provide support for second careers for professional athletes

SB Creative
Donated books to The Japan Science Society (approximately 6,000 books in
September 2014 and March 2015)

Cyber University
Continue corporate scholarship programHold free Cyber University IT and business seminars in Fukuoka

SB Human Capital
Provided support for second careers for professional athletes
Fukuoka SoftBank HAWKSVisited Fukuoka Children’s HospitalInvited elementary school children to watch baseball games and offeredspecial programs for parents and guardians (facilitated parent-child communication through baseball)Participated in Fukuoka City Tokimeki Project (supporting sales of artwork bypeople with special needs)
Involvement in
the community

26

SoftBank Group

A

RatingPlan for FY2015

SoftBank Corp.
Increase subscribers in Charity White, a circle of support that takes monthly
donations from mobile charges
Continue to support the economic revitalization of the affected areas––Continue to provide Gift Tickets for Reconstruction

Great East Japan SoftBank Mobile, SoftBank BB (currently SoftBank Corp.)
Increased subscribers for Charity White, a circle of support that takes monthly
Earthquake
donations from mobile charges
SoftBank Mobile (currently SoftBank Corp.)
Supported the economic revitalization of the affected areas––Offered support for smartphone apps skills development and employment
creation––Provided Gift Tickets for Reconstruction

Yahoo Japan
Hold the TOUR de TOHOKU cycling event to support reconstruction after theGreat East Japan Earthquake and preserve the memory of the disaster for
the future
Operate FUKKO DEPARTMENT selling specialties from the Tohoku region
onlineProvide on-going Internet-based support for the affected areas

Yahoo Japan
Held the TOUR de TOHOKU cycling event to support reconstruction after theGreat East Japan Earthquake and preserve the memory of the disaster for
the future
Operated FUKKO DEPARTMENT selling specialties from the Tohoku region
onlineProvided on-going Internet-based support for the affected areas
Conducted the Search for 3.11 Project

Vector
Continue fund raising through the Alpaca Leaf Project
Odds ParkMake a donation to the Great East Japan Earthquake Recovery Initiatives
Foundation

Vector
Continued fund raising through the Alpaca Leaf Project

ValueCommerceSupport the activities of Web Bellmark by providing it with an affiliate
programOdds Park
Made a donation to the Great East Japan Earthquake Recovery Initiatives
Foundation
ValueCommerceSupported the activities of Web Bellmark by providing it with an affiliate
programA+

SB Atwork
Extend the scope for providing a framework and system for employees todonate directly from their salaries

SB Atwork
Extended the scope for providing a framework and system for donations by
deduction from employees’ salaries
Used the services of BOOKOFF CORPORATION LIMITED to donate sales
payments for unwanted books to the Red Feather Campaign
SB Creative
Made a donation to the Great East Japan Earthquake Recovery Initiatives
Foundation (April 2014, ¥1 million)
SoftBank Corp. (currently SoftBank Group Corp.)
Conducted the 3rd TOMODACHI SoftBank Leadership Program inviting 100
high school students from areas affected by the Great East Japan Earthquake
SB Human Capital
Provided a job information website
Fukuoka SoftBank HAWKSCarried a banner on the official Fukuoka SoftBank HAWKS website linking to
the special website “Ganbaro! Nippon” for supporting reconstruction ofareas affected by the Great East Japan Earthquake
Set up donation boxes in every baseball stadiumDisplayed the “Ganbaro! Nippon” slogan for supporting reconstruction onteam helmets

SoftBank Group Corp.
Conduct the 4th TOMODACHI SoftBank Leadership Program
SB Human Capital
Provide a job information website
Fukuoka SoftBank HAWKSCarry a banner on the official Fukuoka SoftBank HAWKS website linking to
the special website “Ganbaro! Nippon” for supporting reconstruction ofareas affected by the Great East Japan Earthquake
Maintain donation boxes in every baseball stadiumDisplay the “Ganbaro! Nippon” slogan for supporting reconstruction onteam helmets* Unless a company name is provided, the activities have been or will be conducted by SoftBank Group Corp. and other Group companies.
* ‌On April 1, 2015, SoftBank BB, SoftBank Telecom, and Ymobile merged into SoftBank Mobile. On July 1, 2015, SoftBank Mobile changed its company name to SoftBank Corp.
and SoftBank Corp. changed its company name to SoftBank Group Corp.

Fukuoka SoftBank HAWKSVisit Fukuoka Children’s HospitalInvite elementary school children to watch baseball games and offer
special programs for parents and guardians (facilitated parent-child communication through baseball)Participate in Fukuoka City Tokimeki Project (supporting sales of artwork bypeople with special needs)

Ymobile (currently SoftBank Corp.)
Sponsored Special Olympics Nippon

SoftBank Corp.
Sponsor Special Olympics Nippon

SB Energy
Held explanation meetings with local residents regarding construction of
power plant

SB Energy
Hold explanation meetings with local residents regarding construction of
power plant

Yahoo Japan
Participated in local-government organized events and meetings
Opened up the Yahoo Ishinomaki Fukko Base to local communities
Participated in government-office and local-government organized eventsand meetings
Sponsored Special Olympics Nippon

Yahoo Japan
Participate in local-government organized events and meetings
Open up the Yahoo Ishinomaki Fukko Base to local communities
Participate government-office and local-government organized eventsand meetings
Sponsor Special Olympics Nippon

CSR Report 2015

FY2014 Results

Support for Reconstruction Efforts in Disaster Affected Areas

Acquired and maintained information security standard certification*Continuous maintenance of acquired ISO 27001 certification

Realize Mobile Communications, SB Human CapitalManaged PrivacyMark (JISQ 15001:2006)

Items

SoftBank GroupCSR Report 201527

SoftBank Group Corp.
1-9-1 Higashi-shimbashi, Minato-ku, Tokyo 105-7303
Tel: +81-3-6889-2000
http://www.softbank.jp/en/
Copyright © 2015 SoftBank Group Corp. All rights reserved.

October 2015

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