CSR REPORT

2018

Information Revolution – Happiness for everyone

SoftBank Group CSR Principles

Information
Revolution –Happiness foreveryoneThe SoftBank Group, as an operator of communication networks, has an important social responsibility to provide
information access as a lifeline. To fulfill this mission, the Group strives to contribute to society by placing priority
on customer joy. We also aim to meet our shareholders’expectations by challenging ourselves to achieve future
growth. We work to provide an environment where employees can grow by taking on challenges and feel a senseof fulfillment and pride, while ensuring that our business partners can prosper together with us through mutual trustand innovation. We will continue to contribute to realizing a society where the dream and vision of a healthy
Internet society can be sustained for future generations.
We at the SoftBank Group want to be a company that grows together with our
stakeholders through our business activities, based on the corporate philosophy of“Information Revolution – Happiness for everyone.” In order to achieve our goals, wewill continue to ask ourselves:
Do We Create…

excitement and surprises, user friendliness and reliability, and joy for everyone?
The SoftBank Group stays customer focused.

Do We Maintain…

a relentless pursuit of growth, robust and transparent management, and fair and timely
disclosure?
The SoftBank Group strives to meet its shareholders’expectations.

Do We Provide…

opportunities for new challenges and personal growth, an environment that stimulates diversity,and fair recognition of efforts and results?
The SoftBank Group nurtures its employees’motivation and pride.

Do We Build…

mutual trust, fair relationships, and partnerships leading to innovation?
The SoftBank Group evolves together with its business partners.

Do We Promote…

a healthy Internet society, the dreams and ambitions of the next generation, and the futureof our planet?
The SoftBank Group contributes to a brighter society.

The SoftBank Group is moving ahead in business, with high aspirations for the future Internet society.

About SoftBank Group Corp.
The SoftBank Group is driving the Information Revolution with cutting-edge technology andthe most outstanding business models that meet the needs of today’s information industry,
which is the Group’s business domain.
As of March 31, 2018

We at the SoftBank Group want to be a corporate group that continues to growover the next 300 years, contributing to people throughout the world based on
our corporate philosophy of“Information Revolution – Happiness for everyone.”Singularity refers to the point where computers surpass human intelligence. This most significant shift in human history is
poised to occur in the near future. The Internet of Things “IoT”(), which connects the Internet to all manner of devices, willcontinue to grow exponentially, and big data generated by this will accelerate the evolution of artificial intelligence “AI”(),
giving rise to a super intelligence that exceeds human intelligence.
With the advent of Singularity, all industries will be redefined and our lives will also change significantly.
Guided by the SoftBank Group CSR Principles, we will prepare for this future by working continually to solve social issues
through our business activities as a corporate group leading the Information Revolution, and thereby strive to bring about asociety that enriches the lives of people throughout the world.
Masayoshi Son

Company name
Established
Corporate headquarters
Representative
CapitalSubsidiaries
Number of associates
Number of employees

SoftBank Group Corp.
September 3, 1981
1-9-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-7303
Masayoshi Son, Chairman & CEO¥238,772 million
1,141
385
195 (Consolidated basis: 74,952)

Share of Net Sales*

Breakdown of­Consolidated Net Sales
Total¥9,158.8 billion(FY2017)

Business Segments and Main Group Companies (FY2017)■ SoftBank■ Sprint■ Yahoo Japan■ Distribution■ Arm■ SoftBank Vision Fundand Delta Fund
■ Others¥3,229.8 billion SoftBank Corp. / Wireless City Planning Inc.
¥3,602.0 billion Sprint Corporation¥884.4 billion Yahoo Japan Corporation / ASKUL Corporation¥1,419.3 billion Brightstar Corp. / SoftBank Commerce & Service Corp.
¥202.3 billion Arm Limited— SoftBank Vision Fund L.P. / SB Delta Fund (Jersey) L.P.
¥162.4 billion Fukuoka SoftBank HAWKS Corp.

Company Names: ‌Company names used in this report are current as of July 1, 2018 unless otherwise stated.
Net sales for each segment are rounded to the nearest ¥100 million.

■ SoftBank■ Sprint■ Yahoo Japan■ Distribution
■ Arm

34.6%
38.6%
9.5%
15.2%
2.1%

* Share of net sales for eachreportable segment is basedon the total of all segments(excluding Others)

Chairman & CEO, SoftBank Group Corp.
July 2018

2

3

CONTENTS

Responsibility for the Future

CSR at SoftBank Group Corp. 
Development of the Next Generation

Feature 1 Pepper CSR Program 6

We will continue striving to harness the power of the Information Revolution to

Development of the Next Generation

TOMODACHI Summer SoftBank Leadership Program
Tobitate Japan Scholarship Program
Creation of Renewable Energy 

8create new value that leads to happiness for people throughout the world.
While addressing the social issues that are now before us, we think it is also important to constantly imagine events that could
potentially occur in society in the future and work quickly to find solutions for social issues that could become significantly
worse with the passage of time.
We have decided on five areas of focus for CSR:“Promotion of an Information-Oriented Society,”“Development of the Next
Generation,”“Consideration of the Needs of the Elderly,”“Conservation of the Environment and Precious Resources,”and“Disaster Response and Reconstruction Support.” We will work with likeminded companies globally to bring about a societythat enriches the lives of people throughout the world.

Corporate Duties and Responsibilities

6 ‌Conservation of the Environment
and Precious Resources

CSR at SoftBank Corp. 

9Feature 2 ICT Support for Extracurricular Activities 

Development of the Next Generation
Promotion of an Information-Oriented Society

Feature 3 CSR Organizations with Close Community Ties  12

Maho Project
DO-IT Japan
Apps to Support People with Special Needs 13Growth Log Service
Shizen Denki
Promotion of 3R Activities 

14

Consideration of the Needs of the Elderly

Feature 4 SB Drive’s Next-Generation Mobility Service 

15

Disaster Response and Reconstruction Support

Reliable Services during Disasters
Charity WhiteThe SoftBank Group’s Donation Platform 

16

Let’
s Think about Smartphones—Safety Filter
Short Working Hours Program 

17

Initiatives for LGBT
Promoting Active Roles for Women
Proactive Social Contribution Activities by Employees 18

Promotion of an Information-Oriented Society
Conservation of the Environment
and Precious Resources

Corporate Duties and Responsibilities
Conservation of
the Environment
and Precious
Resources

Promotion of an
Information-Oriented
Society

CSR at Group Companies in Japan Promotion of an Information-Oriented Society

Development of
the Next
Generation

Disaster
Response andReconstruction
SupportConsiderationof the Needsof the Elderly

Disaster Response and Reconstruction Support

Promotion of an Information-Oriented Society
Development of the Next Generation
Conservation of the Environment
and Precious Resources

19

Feature 5 Initiatives at Yahoo Japan Corporation
Development of the Supercomputer kukai
All Japan Disaster Prevention Test
Setting Up the 3.11 Support Website 

20

HELLO CYCLING
Fukuoka SoftBank HAWKS Baseball Clinics
ICT Lifecycle Service 

21

CSR at Group Companies Overseas 
Corporate Duties and Responsibilities
Promotion of an Information-Oriented Society

Initiatives for the Achievement of SDGs

10

Development of the Next Generation

22

Alibaba Group Holding Limited
Sprint Corporation 

23

Feature 6 Initiatives at Arm Limited 

24Comparison of the SoftBank Group’s Initiatives and Sustainable Development Goals (SDGs) 

The Sustainable Development Goals “SDGs”() adopted by the United Nations in 2015 consist of 17 goals for realizing a rich

26

More details can be found (Link to external website)

and vibrant future, and efforts are currently being made on a global scale to achieve them.
The SoftBank Group’s corporate philosophy,“Information Revolution – Happiness for everyone,”encapsulates our aspiration
since our founding of continuing to contribute to a society where all people live fulfilled and enriched lives.

SoftBank Group Corp.

SoftBank Corp.

Group Companies in Japan

Group Companies Overseas

We will strive to achieve the SDGs by addressing social issues infive areas, which we regard as the responsibility of a company with

Corresponding SDGs 4

global business operations.

4

Education
SupportInitiatives

Approx. 12,000classes held*

9

Cutting-Edge Education
for Children

SoftBank Group Corp. has started offering programmingclasses using Pepper at elementary and junior highschools throughout Japan to help students develop
logical thinking and problem-solving skills.
The students get to interact with a robot that has
state-of-the-art technology and experience operating itthemselves. We hope this helps the children grow anddevelop with big dreams and ambitions.
The students formally presented theresults of their programming projects at
an event held in February 2018. They

SDGs Corresponding to Each Initiative* ‌The following pages are marked in the upper right withcolors and numbers that correspond to the 17 SDGs, as in
the diagram on the left. For details on SDG initiatives, referto pages 26–27.

5SoftBank Group Corp.

SoftBank Corp.

Group Companies in Japan

Group Companies Overseas

Development of the Next Generation

Feature1

Corresponding SDGs 4

9

Pepper CSR Program
Education
SupportInitiatives

A Future Made with Pepper

SoftBank Group Corp. has started offering programmingclasses using Pepper at elementary and junior highschools throughout Japan to help students develop
logical thinking and problem-solving skills.
The students get to interact with a robot that has
state-of-the-art technology and experience operating itthemselves. We hope this helps the children grow anddevelop with big dreams and ambitions.

Educational Support for the Next Generation
and Activities in Society
The Pepper CSR Program loans out the humanoid robot
Pepper for three years to local governments, nonprofit

Approx. 12,000classes held*an event held in February 2018. They

programming classes for elementary and junior highprogram began in 2017, and Pepper has beenworking hard now for a year in various fields.

The students formally presented theresults of their programming projects atinstitutions and other organizations, aiming to assist withschool students and solving social issues. The

Cutting-Edge Education
for Children

identified issues near to them andexplained in high-quality presentations how Pepper could be used
to help resolve them. The winning team was awarded an educational trip to Silicon Valley in the U.S. where they traveled toin March.
* As of July 31, 2018

Creating an Environment Focusedon Learning
SoftBank Group Corp. has started to provide a variety of tools forstudents and teachers involved in programming classes.

● Robo Blocks, a robot programming tool for educational use「 Robo Blocks 」● Teacher’s guide that meets new curriculum requirements● Robo App for utilization in core subjects
Provided sequentially starting in February 2018

Example ofSocial Issue
Initiatives

Creating New Employment for People
with Disabilities Pro-bonoPro-bono is an organization that utilizes IoT technologies to provide employment support for people with disabilities. It has started to develop Pepper
apps for this purpose as part of Social Challenge. For example, at the Nara
Palace Site Historical Park in Nara Prefecture, the organization operates a
reception and guidance app
using Pepper which it operates
remotely. The program is
focused on employment support
for people with disabilities andToward a World of Harmonious
Collaboration with Robots
The World Robot Summit will be held in Japan in 2020 by
NEDO* and the Ministry of Economy, Trade and Industry, and
SoftBank Group Corp. is co-sponsoring the summit as a Global
Partner. Pepper was selected as the platform robot for use in
the Junior Category, in which participants compete on utilization methods and application development for robots neededby schools. SoftBank Group Corp. is supporting the summit to
expand possibilities for children throughout the world toprepare them for the future.
* New Energy and Industrial Technology Development Organization

their daily lives a decade into
the future and is producing
beneficial results.
6

7

SoftBank Group Corp.

Development of the Next Generation

SoftBank Corp.

Group Companies in Japan

Group Companies Overseas

Conservation of the Environment and Precious Resources

Corresponding SDGs 4 17

TOMODACHI Summer SoftBank Leadership Program

Program to Train Tohoku Recovery Leaders
Proactive Participants Contribute to Communities

A cumulative total of 800
students have taken part

Program aims to have more than 1,200
participants by fiscal 2021

Every year since 2012, SoftBank Group Corp. and the
U.S.-Japan Council have invited 100* high school students in
the region affected by the Great East Japan Earthquake(Iwate, Miyagi and Fukushima Prefectures) to the University ofCalifornia, Berkeley in the U.S. for an intensive three-weekprogram run by the university. The students participate ina solutions workshop called Y-PLAN (Youth-Plan, Learn, Act, Now!), where theylearn global leadership skills while studying approaches to community service.
After returning to Japan, they utilize what they learned from the program by
actively participating in various community service activities.
* 300 people in fiscal 2012

Connecting 800 People

SoftBank Group Corp. started the Fellow“Workshop”Program in December 2017, as a practical internship program for TOMODACHI Summer

CSR REPORTSoftBank Leadership Program graduates. Participants take part in initiatives for promoting networking among program graduates and in theoperations of SoftBank Group Corp.’s CSR Division. This practical work

2018

CSR at SoftBank Corp.

experience leads to further growth for the participants themselves.

4 17
Tobitate Japan Scholarship Program

Public-Private Support for the Next Generation of Global Personnel
Since 2014, SoftBank Group Corp. has supported the Tobitate Japan Scholarship Program forinternational study, a public-private initiative of the Ministry of Education, Culture, Sports, Scienceand Technology “MEXT”() and the Japan Student Services Organization. Through the program, we
contribute to the development of human resources able to act globally or with a global perspective.
The program plans to send 10,000 high school and university students overseas for meaningfullearning experiences from the start of the program until 2020.

7
Creation of Renewable Energy

Contributing to the Promotion and Expansion of the
Use of Safe and Secure Renewable Energy
SB Energy Corp. “SB(Energy”) engages in power generation projects using
renewable energy to maintain the safety and security of the power supply.
SB Energy has 33 mega solar facilities in operation throughout Japan, including a solar power plant in Kyoto that went online in 2012. In the area of wind
power, Wind Farm Hamada has been in operation since 2016.
Tsetsii Wind Farm went into operation in October 2017. It is the first windWind Farm Hamada

power project in Mongolia’s Gobi Desert. SB Energy will continue working topromote and expand the use of renewable energy through projects that utilize

sunlight, wind, geo-

thermal heat and nature’s other renewable resources in Japan and overseas.

Tsetsii Wind Farm
8

SoftBank Kagoshima
Iriki Solar Park

9

SoftBank Group Corp.

SoftBank Corp.

Group Companies in Japan

Group Companies Overseas

Development of the Next Generation

FeatureCorresponding SDGs 4

2

ICT Support for Extracurricular Activities

Support Extracurricular Activities by Using ICT
The ICT Support for Extracurricular Activities promotes the healthy growth of children through sports by enabling

SchoolPoint 1

1. Take video ofstudents

Students

Used by• ‌Accumulatecoaching expertise

4. Guidance to students
using the video

68 37
clubs

2. Send video toexpert coach

Extracurricular
activity advisor

3. Correction and guidanceby online video

Point 2
Expert coach

Accumulate
expertiseICT Support for
Extracurricular Activities

Current Use of the Service

knowledgeable and experienced coaches to assist in extracurricular activities remotely using smartphones or tablets.

in

Example of Use in
Remote Areasmunici­palities

Teshio Town, Hokkaido

Used by table tennis club

* As of July 31, 2018

Clarity of instructions

We introduced the service with theidea of utilizing ICT to eliminate
distance and time disadvantages
and create conditions that would
enable local children to enjoy
sports even more.

• ‌Write in arrow marks, lines
and figures• Provide advice to advisors• ‌Creation of coachingarchives• Record audio• Messaging/chat function

Utilizing the dedicated Smart Coach* platform with video editing and messaging functions makes it possible to easily consult
with an expert coach at any time. Users can get instruction from coaches with special expertise, including former professional
players and coaches, and graduate students enrolled in specialized courses of study.
Social issues have emerged in extracurricular activities recently in connection with not only the education and developmentof students but also working hours and the burden on coaches (advisors). While being heavily burdened, coaches also worry
about their own lack of competitive experience and coaching skills with respect to the club or team they are responsible for,which further exacerbates the burden. Advice from expert coaches helps solve the problems faced by advisors with little
competitive experience or advisors working to provide more advanced instruction.
Leveraging the attributes of ICT, the service seeks to not only raise the quality of instruction at daily practice but also
eliminate disparities in regions susceptible to climate- or time-related restrictions to provide coaching regardless of time anddistance constraints.
* A SoftBank Corp. service that allows users to receive private online lessons from current and former professional athletes and coaches

City official from Teshio Town, Hokkaido

Example of Improved Performance

Archery Club, Ube Frontier College Kagawa High■ ‌Areas using the service
as of July 31, 2018

School, Yamaguchi Prefecture

Prefecturalchampions in group/
individual events

The expert coaches can use remote coaching toconvey things that I have missed. This helped thechildren grow and also allowed me to build up
my coaching know-how.
Advisor, Archery Club, Ube Frontier College Kagawa
High School, Yamaguchi Prefecture

9 11 17

Benefits
Appropriate
corrective
instruction fromexpert coaches

Eliminates time
constraints

Eliminates
regional
disparities

Lightens the loadon teachers
and advisors

Reference: Issues Related to Extracurricular Activities Faced by Teachers

52% of advisors have no competitive experiencein their area of responsibility

Junior high schools
Non-PE +No experience14%

PE + Experience

1st 40% Lack of specialized coaching skills
provide coaching as I would like

46%

34%

PE: Physical education teacher
Experience: ‌Competitive experience in areaof responsibility (club activity)

10

Many advisors are concerned about theirlack of specialized coaching skills*

2nd 26% Busy with school duties and cannot
Non-PE + Experience

3rd 15% Gets in the way of my own studies andfree time

6%



9

PE + No experience
n=3,964* Among non-PE teachers with no competitive experience. (From thesource cited below: Relation between“Teaching subject + Competitive
experience in current area of responsibility”and“Item felt to be thebiggest problem or issue related to coaching.”n=1,728)

SoftBank

KizunaCup

Tohoku ‌Supporting Tohoku Children
Involved in Sports andCultural Activities

The SoftBank Tohoku Kizuna Cup will be held starting in August 2018 for elementary and junior high school students in Iwate, Miyagi and Fukushima Prefectures, which were affected by the Great East Japan Earthquake. The cup will
include basketball, baseball, soccer, wind orchestra, and traditional performing
arts. A presentation of the results of remote coaching will be held on the day ofthe event by clubs that had been receiving support for their daily practices
through SoftBank’s ICT Support for Extracurricular Activities. The day will also
feature friendly matches and interactions between famous athletes and otherparticipants. The event is designed to enable all the children to play a leadingrole and enjoy taking part in sports and cultural activities.
* The ICT Support for Extracurricular Activities is provided to junior high school clubs, and individual juniorhigh school participants are given remote coaching using the Smart Coach platform.

Source:“Report on the Actual Conditions Survey of Teachers and Coaches of School Athletic Activities,”July 2014, Japan Sport Association

11

SoftBank Group Corp.

SoftBank Corp.

Group Companies in Japan

Group Companies Overseas

Promotion of an Information-Oriented Society

Feature3

Corresponding SDGs 8

Corresponding SDGs 8

9 11 17

CSR Organizations with Close Community Ties

Working Closely with Communities to
Support Solutions to Social Issues
Striving as an ICT Professional to Revitalize
Local Communities

9 10 17

Maho Project

Utilizing ICT to Support the Education and Daily
Lives of Children with Special Needs
Maho Project is an initiative that researches case studies of support for theeducation and daily lives provided to children with special needs using
mobile devices.*1 In fiscal 2017,“Maho Project 2017—Maho no Kotoba(Magic Words)—”was conducted with the aim of utilizing ICT to expand thescope of students’communication.
Even students who had communicated only minimally came to interact
with children of the same age and connect with them by sharing the same
topic of conversation in the process of programming the humanoid robot
Pepper.*2 In addition, students unable to convey their feelings due to anxiety

SoftBank Corp. has CSR offices in the Tohoku, Tokai, Kansai and Kyushu areas in order to work closely with
communities and help them find solutions to social issues.

or their limited vocabulary were able to use photos and video to communicate their feelings. Communication was established in this way, allowing the students to convey their intentions, obtain thenecessary information, and thereby smoothly participate in the class. There were also cases of students learning how to

These regional offices are staffed with senior employees with extensive experience and a proven track record.
They play a leading role as ICT professionals in solving community issues and also promote workstyle reforms
as a new model for utilization of senior human resources.

negotiate and reach an understanding with others. The research has generated many insights.
*1 Maho Project has been conducted since 2009 by SoftBank Corp. and EDUAS Corp. in collaboration with the Research Center for Advanced Science andTechnology at the University of Tokyo.
*2 Pepper is lent free of charge to the project as part of the Pepper CSR Program conducted by SoftBank Group Corp.

4 8 17
DO-IT Japan■ Major Initiatives• Planning and promotion of social contribution measures in the region

Utilizing Robots, ICT, and Other Technology to Help
Young People with Special Needs Develop
into Leaders• Coordination with Group companies for solutions to regional issues• Support for education and youth development, including IT literacy• Support for disaster recovery, etc.

Since 2007, SoftBank Corp. has supported DO-IT Japan,*1, 2 an education andemployment support program for young people with special needs andillnesses. For the fiscal 2017 summer program, Pepper participated onbehalf of students unable to attend in person due to distance or a disability.
A new learning environment was created in which participants controlled
Pepper remotely to speak and interact with students in the actual classroom.
*1 Sponsored by the Research Center for Advanced Science and Technology at the University of Tokyo*2 Diversity, Opportunities, Internetworking and Technology

4 9 10CSR employees in the

Tohoku area

Apps to Support People with Special Needs

Overcoming Communication Barriers
with User-Friendly Apps

Kyushu area
2 people(Fukuoka City)

Kansai area
2 people(Osaka City)

Tohoku area
3 people(Sendai City)

Remote connection programm
ing program conductedwith Minamisoma City and Mina
miaso Village❶ iPhone app to support visually impaired users
App for the visually impaired to learn and practice basic iPhone operations❷ Game‌de Manaberu Shuwa Jiten “( A Sign Language Dictionary for
Learning Sign Language through a Game”)❷

Over 3,000 sign language signs are shown with 3D animation. It is the firstsign language app to be recommended by the Tokyo Federation of

Headquarters(Minato-ku, Tokyo)
Tokai area
2 people(Nagoya City)

12❶

the Deaf.** Tokyo Deaf Comprehensive Support Organization, Tokyo Federation of the Deaf

concluded
tnership agreement
Comprehensive parureCity, Miyagi Prefect
a
him
sus
Mat
shi
with Higa* As of April 1, 201813

SoftBank Group Corp.

Promotion of an
Information-Oriented Society

SoftBank Corp.

Conservation of the Environment
and Precious ResourcesGroup Companies in Japan

Group Companies Overseas

Consideration of the Needs of the Elderly

Corresponding SDGs 3

Corresponding SDGs 3

9Growth Log Service

FeatureRecording and Managing Information on Lifetime
Growth, Development, and Health from Infancy
This service provided to local governments* enables growth, development and health-related informa-

4

9 10 11 17

SB Drive’s Next-Generation Mobility Service

Creating a Society Where Everyone
Can Get around Freely and Safely

tion to be recorded and managed for a lifetime, beginning with infancy, using a smartphone or otherdevice. In addition to keeping development records in the maternal and child health handbook that istraditionally used, residents can record and manage growth and development status in accordancewith the various situations that occur in life. The service makes it possible to objectively determinethat status, so it can be put to use for education, health, and welfare, for example. Local governments
can utilize the notification and request functions to further deepen their connection with residents.
* Introduced in Ikeda City, Osaka Prefecture and Niimi City, Okayama Prefecture (as of July 2018)

7 13
Shizen Denki

Supplying FIT Denki to Households
The Shizen Denki-electric power service provides electricity using FIT (feed-in tariff) Denki*1 (renewable energy). Power isdelivered to residential customers by SB Power Corp. “SB(Power”), an electric power retailer, based on an electricity plan that
includes 82.9%*2 FIT Denki supplied by SB Energy Corp. and other providers. The service is offered in each of Japan’s power
utility areas—Hokkaido, Tohoku, Tokyo, Chubu, Kansai, Chugoku, Shikoku and Kyushu—and targets a ratio of 50% FIT Denki
procured by SB Power. In addition, SB Power provides support for environmental protection activities by contributing ¥50 per
month per contract at no charge to the customer in order tohelp bring about a low-carbon society.

Customer*1 Some of the costs incurred by SB Power in procuring this electricity are coveredby surcharges collected from all electricity users, including those who are notcustomers of the company. The CO2 emissions derived from this electricity aretreated as being equivalent to the nationwide average for electricity, including
thermal power.
*2 Power source composition figures are calculated based on transactions witheach electricity provider (power producers, general power transmission anddistribution business operators, and electric power retailers) (as of June 22,2018). Calculation period: April 1, 2017 to March 31, 2018

SoftBank Corp.

Supportedorganizations nationwide

SB Drive Corp. “SB(Drive”), a Group company of SoftBank Corp., seeks to create a society where everyone can getaround freely and safely by providing a new mobility service that utilizes automated driving technology. SB Drive iscurrently conducting demonstration testing and studies with local governments and bus companies. The service isDonation of ¥50 per
month per contract

Uses Shizen Denki

Utilized in forest support
projects nationwide

expected to help solve issues faced by various regions, including aging drivers, worker shortages, and reduced transportation options in sparsely populated areas.

12

Steps towards Implementation

Promotion of 3R Activities

Contribute to Creation of Recycling-Oriented Society throughBusiness Activities
We are engaged in 3R initiatives (reduce, reuse, recycle) through our business activities.
Value the earth’slimited resources

14

SB Drive conducted demonstration testing for the
introduction of autonomous buses at airports in
February 2018 with All Nippon Airways Co., Ltd.
Automated driving at levels 3 and 4 was conducted withautonomous buses on public roads in a new maintenance area at Haneda Airport.

1◦ Reduce◦ Reuse◦ Recycle

SoftBank Corp. collects mobile phones

When customers upgrade their phones

We actively collect used mobile phone

and tablet devices no longer in use fromor devices, they trade in their mobile

handsets, battery packs, chargers, USIM

customers who use its mobile phone

phones or devices which they won’t becards, and other accessories regardlessservices and reuses the components.

using any longer. As these devices areof the original mobile network operator

We also work to reduce paper use bystill in working order, we refurbish

or manufacturer. In fiscal 2017, approxi-

digitizing user manuals and creatingthem and promote their reuse inmately 1.33 million used mobile phones

apps for them.

emerging countries and other markets.

were collected.

SB Drive was contracted to perform demonstration testing for autonomous buses in Ginowan
City and Kitanakagusuku Village in Okinawa
Prefecture for the automated driving system portion of
the Cabinet Office’s Cross-ministerial Strategic Innovation Promotion Program. The testing was conductedfrom October to December 2017.

215

SoftBank Group Corp.

SoftBank Corp.

Disaster Response and Reconstruction Support

Group Companies in Japan

Corporate Duties and Responsibilities

Corresponding SDGs 11

Corresponding SDGs 4

Reliable Services during DisastersLet’s Think about Smartphones—Safety Filter

Delivering Safety and Security as a Corporate Responsibility

Teaching Children How to Stay Safe and Secure
When Using Smartphones

As a communications provider that manages communications infrastructure,
one of society’s lifelines, we conduct disaster readiness and response drills
that simulate a major earthquake or fire twice a year in spring and autumn.
In order to deliver safety and security as fast as is possible, we also conduct
specialized drills on a regular basis. These included a drill in November 2017
on loading mobile base stations onto Japan Self-Defense Force aircraft, as wellas confirmation of communication restoration procedures in February 2018 via
a balloon-moored radio relay system in anticipation of an earthquake directly
below the Tokyo metropolitan area.
SoftBank Corp. is fully engaged in measures to prepare for the event of adisaster and utilize the latest technology to provide services for customers sothat they are able to communicate when a disaster occurs.

appropriate use of smartphones by children and is taking steps to create
environments where children can use smartphones in a healthier way.

Let’s Think about Smartphones is an educational package about IT and
morals that we distribute for free to schools, local organizations, and otherschool lessons, parent-teacher meetings, and other settings, and short movies❶

designed to raise issues. The package is designed to enable anyone to easily❷

Safety Filter

run a participative course.
We also provide the Safety Filter* filtering service to protect children fromharmful information and trouble online. The service restricts access to inapInternet excessively.
* Available free of charge
For: iPhone, iPad, 4G smartphones, 4G mobile phones, and tablets

8 10 17

Short Working Hours Program❷ Disaster Message Board and Disaster Voice Messaging Service

Promoting Employment of People with Disabilities
across Programs and Companies

Disaster Message Board is a service that takes messages from customers
and delivers them to family, friends and others even when networks arecongested due to a disaster.
In addition, the Disaster Voice Messaging Service delivers voicemessages via packet communication under the same conditions.

SoftBank Corp. has introduced the Short Working Hours Program to enable people towork up to 20 hours per week if they are capable but unable to work for sustained

1 4 11 17

periods due to mental health issues or developmental disabilities, and so forth.

Charity White

Received the Fiscal 2017 Good Design Special Award[Design for the Future]

Work Examples in the Same Department
From You

FromSoftBank Corp.

total,* are utilized for emotional support and educational assistance for children
in the Tohoku region.
*2 As of July 31, 2018

The SoftBank Group’s Donation Platform

Accessible Fundraising Using the Internet
SoftBank Corp. provides KazashiteBokin, which enables users to makedonations when paying their smartphone usage charges, while Yahoo Japan
Corporation provides Yahoo! Internet Fund Raising where people can donate
with their credit cards or T-Points. Through these platforms, we provide
support for ongoing NPO activities.
In order to continue supporting the activities of NPOs engaged in solving avariety of social issues, the SoftBank Group will proactively guide users
towards donation services to facilitate use by larger numbers of people whileconsidering means of communication between organizations and donors.

Comment from Staff Using the System

02 Assign part of work to short-time staff

I suffer from dysthymia and anxiety neurosis, witha strong tendency to feel nervous and fearful.
The people in my department are understanding of my predisposition and provide anenvironment where I can work while having
conversations with them. Repeated experiences of being able to perform tasks successfully have helped me develop confidence.

/ Monthand the same amount is contributed by SoftBank Corp.* for a total monthly
2

01 Clarify operation details

Total

1

donation of ¥20 per customer. The donations, which now exceed ¥1.1 billion in

Apply for thefilter here→

propriate websites and apps, and can also prevent children from using the* ‌The service is supported by iPhone, Android and other smartphones as well as conventional mobile
handsets.

*1 Recipient organizations: Ashinaga / Central Community Chest of Japan

Please click here to apply for theLet’s Think about Smartphones
educational DVD.

groups. The package comprises an instruction sheet that can be used inThis service sends out email alerts to all customers in affected areas, including
emergency earthquake alerts, tsunami warnings, special warnings and disasterand evacuation information. Mobile phones receiving emergency email alerts*
are able to receive information without being impacted by network congestion.

A donation of ¥10 is added to the customer’s monthly mobile phone charges

9 10

SoftBank Corp. is engaged in awareness-raising activities to promote the❶ Emergency Email Alerts

Ongoing Support for Children Affected by the Great
East Japan Earthquake

Group Companies Overseas

Support for affected areas

Preparing
proposals

Negotiation

Englishtranslation

Data input

Strength: English
translation skill

Strength:
Data input skills

Englishtranslation

Data input* ‌Subscribers remain in the program for two years
after signing up.

1 2 9 10 11 17
Becoming one of Japan’s largest
donation platforms
Donations totaled over¥800 million in fiscal 2017

Full-time employee‌Employees can hand over operations to staff

04 who have special skills, enabling them to focus
on other duties, etc.

Short-time staff assigned to the department

03 Utilize skills to work for short periods

Creating a Society Where Everyone Can Participate
and Take on Challenges in Their Own Way
In February 2018, SoftBank Corp. launched the Short Working Hour Alli-ance in collaboration with the Research Center for Advanced Science andTechnology at the University of Tokyo. Currently 46 entities, including
companies and organizations, are participating. The program has been
extended to operate across regions and industries, aiming to create asociety where individuals can exercise their special skills and take onLink to the website here→

challenges, regardless of time or disabilities.

16

17

SoftBank Group Corp.

SoftBank Corp.

Group Companies in Japan

Group Companies Overseas

Corporate Duties and Responsibilities

Corresponding SDGs 5 10

Initiatives for LGBT*1

Creating a Society Where Everyone Can Participate
As part of our efforts to create workplace environments that are good for all
kinds of people to work in, in October 2016 we changed the definition of a
spouse in our internal regulations to include same-sex partners in addition to
the definition of spouse under Japanese law.
In addition to internal initiatives, we also agree with the aims of TOKYO RAINBOW PRIDE 2018,*2 one of Japan’s largest LGBT-related events, which seeks torealize a society where members of sexual minority groups can participate intheir own way without being subject to discrimination or prejudice. Over twodays during the event, we decorated the SoftBank Store in Omotesando withrainbow colors to signify our respect for diversity. We also participated in theevent parade and put up a panel display in the event space. We will continue
our activities to raise awareness internally and externally, as we aim to be acompany where diverse people can participate with a sense of purpose.
*1 Lesbian, gay, bisexual, and transgender*2 Held by Tokyo Rainbow Pride

5 10

Promoting Active Roles for Women

Realizing a SoftBank Where Everyone Can Play a RoleCSR REPORTThe ratio of female employees at SoftBank Corp. is around 27%, and the ratio

2018

CSR at Group Companies
in Japanof female managers is 5.7%.* The average service period for women isaround 11.6 years, with over 90% of women who take leave for childbirth andchildcare returning afterwards. As a company where most women manage tobalance work and childcare, and that has outstanding measures in place topromote active roles for women, SoftBank Corp. has received the“Eruboshi”
designation (class 2) from the Minister for Health, Labour and Welfare.
In May 2017, we created the Diversity Section and will continue tostrengthen our initiatives to promote active roles for women going forward.
* As of April 2018

1 11 16 17

Proactive Social Contribution Activities by Employees● Donation Activities Funded by Employee Donations
The employee-led Employee Donation Program donates money collectedfrom SoftBank Group employees to assist NPOs that are working in local
communities. After a major disaster has occurred, employees set up a staff
donation to help those affected by the disaster, and the same amount ofcollected funds is matched in a donation by the Company made to NPOs whoare providing support in the affected area.

● Promoting Employee Volunteer Activities
To create an environment that makes it easier for employees to undertakevolunteer activities, we provide two days paid leave each year for volunteer
activities. Through clean-ups, activities to support disaster affected areas, andother means, our employees build close communication with local communi-

A board featuring messages from the recipient organizations

ties that goes beyond our main operations. By utilizing this experience in ourcore business activities, we aim to create a better society.

● Group Blood Donation
At the SoftBank Group’s corporate headquarters building, we have held agroup blood donation event twice a year since 2006. Our other businesssites also hold regular group blood donation events, aiming to continuously
implement social contribution activities through blood donations to help
those who require blood transfusions due to illness or injury.

18

A group blood donation event
19SoftBank Group Corp.

Promotion of an Information-Oriented Society

Feature5

Disaster Response and Reconstruction Support

SoftBank Corp.

Promotion of an
Information-Oriented SocietyGroup Companies in Japan

Development of the
Next Generation

Group Companies Overseas

Conservation of the Environment
and Precious Resources

Corresponding SDGs 1

HELLO CYCLING

Initiatives at Yahoo Japan Corporation

Rising to the Challenge ofSolving the Social Issues of
20 Years Ahead

9 10 11

Ecological, Highly Convenient Modeof Transportation Achieved through IoTOpenStreet* launched the bicycle sharing platform HELLO CYCLING in November 2016. As of June 2018, the platform is being provided in 85 municipalities throughout Japan. Users can borrow and return bicycles at any HELLOCYCLING station. This ecological and healthy mode of transport improves
access to areas that were not covered by existing public transport systems
and will help to revitalize local communities and increase“town value.”

Corresponding SDGs 12 13 14 15

Development of the Supercomputer kukai* A company established through SoftBank Group Corp.’s new business proposal system SoftBank
InnoVenture

Free Use of Stations During Disasters

Second in the World in the GREEN500

When an earthquake centered in the north of Osaka Prefecture struck
in June 2018, people affected by the disaster were allowed to use
bicycles from 11 stations free of charge. The system helped create anenvironment where people can feel a little more peace of mind byproviding emergency transportation infrastructure when public transportation systems have stopped.

Yahoo Japan Corporation (“Yahoo Japan”) developed the kukai* supercomputerwith high energy-saving performance for use in deep learning, and as a result
has achieved second place in the world in the“GREEN500”energy-­saving
performance ranking for supercomputers. The computer is operated at the
Shirakawa Data Center run jointly with IDC Frontier Inc., where it performs
large-scale deep learning processing in a short time and at low cost, whileachieving world-class performance in terms of processing capability per unit of4

power consumed. In this way, the computer is contributing to the develop-

Fukuoka SoftBank HAWKS Baseball Clinics

ment of environmentally considerate information and communication technology.
* Developed in cooperation with ExaScaler Inc. and HPC Systems Inc.

Immersion cooling technology used in the kukai supercomputer1 2 11Children Experience the Joy of Sports throughInteraction with Professional Baseball Players
The Fukuoka SoftBank HAWKS and the Fukuoka SoftBank HAWKS Players

All Japan Disaster Prevention Test

Association run baseball workshops each year, providing opportunities for

Equipping People with the Knowledge Needed for Disaster Readiness Using ICTinteraction through sports, such as direct baseball coaching from members of
the team, commemorative photographs, and gift draw events. In November

Seven years after the Great East Japan Earthquake, Yahoo Japan took steps to keep the memory of

2017, the“SoftBank HAWKS Baseball Kids 2017 in Kyushu”baseball work-

the earthquake alive and raise awareness of the importance of preparing for disasters by conduct-

shops were held at nine venues throughout Kyushu, drawing the participation

ing a“All Japan Disaster Prevention Test”* on the Yahoo! JAPAN smartphoneof some 2,250 elementary school students. The goal of initiatives like this isapp for the one month from March 1 to March 31, 2018. The examination was

to contribute to society by promoting local sports activities and the healthy

aimed at helping people prepare for disasters that could happen at some pointdevelopment of children.

by giving them an opportunity to consider what preparations they can makebefore a disaster occurs and what course of action they will take when it does
occur, and take a moment to acquire the information they need to be ready.
Approximately 1.5 million people took the examination.
* Associate Professor Shosuke Sato of the Tohoku University International Research Institute of Disaster Science supervised theformulation of the examination, which contained 25 questions aligned with phases from“Fire Break Out”to“Evacuation,”“Evacuation Shelter,”and“Rebuilding Lives.”

1 2 11

12

Setting Up the 3.11 Support Website

ICT Lifecycle Service

Continuous Support Seven Years after the Great East Japan Earthquake

Buying Back Disused ICT Devices

As part of the ongoing effort to support reconstruction after the Great East Japan Earthquake,

SoftBank Commerce & Service Corp. conducts the ICT Lifecycle Service forYahoo Japan established a support website to aid the Tohoku region with the kind wishes of its

buying disused ICT devices such as smartphones, PCs, and tablets. The ser-customers through donations, purchases, information, and searches. Under the“Search for 3.11”

vice promotes reuse and recycling out of consideration for the environment,

program, Yahoo Japan and supporters donate ¥10 for every person who searches on Yahoo! Search

as well as making use of the devices as social recycling products in order toon March 11 using the keyword“3.11”to organizations involved in reconstruction support. In 2018,

reduce waste emissions and preserve the earth’s precious resources.

Yahoo Japan gifted ¥47,875,110 to six organizations involved in the Tohoku reconstruction.

20

21

SoftBank Group Corp.

SoftBank Corp.

Corporate Duties and Responsibilities

Group Companies in Japan

Group Companies Overseas

Promotion of an Information-Oriented Society

Corresponding SDGs 5 10

Alibaba Group Holding Limited

Hosting the Global Conference on
Women and Entrepreneurship
In 2015, Alibaba Group Holding Limited (“Alibaba Group”)
hosted its first Global Conference on Women and Entrepreneurship, a forum for discussion aimed at realizing a worldof women’s empowerment and gender equality through theintroduction of initiatives for female entrepreneurs andcorporate gender equality. In July 2017, the conference
was held for a second time in Hangzhou, China, with over
1,500 participants. Over 30 leaders in different fields took
to the podium to share their experiences and ideas.
Alibaba Group founder Yun Ma said in his keynote
address that“our mission is to enable every individual torealize their dreams, regardless of their gender. Eighteen
years after the foundation of Alibaba Group, my female

CSR REPORT2018

CSR at Group Companies
Overseascolleagues are still encouraging me to move forward.”
Looking ahead, the Alibaba Group will continue to provide
support for anyone to participate in their own way.
Alibaba Group founder Yun Ma

1 4 9
Sprint Corporation

Supporting the Unlimited Potential of Children
Sprint Corporation “Sprint”() and the Sprint Foundation
operate the 1 Million Project, which provides free highspeed Internet connectivity and mobile devices to highschool students across the U.S. who do not have home
Internet access in an effort to support them in their studies
and further education.
In fiscal 2017, the service was provided to approximately
110,000 students in 31 states, and we plan to expand thisnumber by a further 150,000 going forward. Some 70% of
students participating in the project said that having an information device helped to motivate them towards graduatingfrom high school, and more than 80% said they now had asuitable environment to handle their homework. Moreover,people involved with the schools reported that the students
appeared to develop a better attitude to study after the project started and that their attendance in classes had improved.
* Sprint reached a definitive agreement on April 29, 2018 (Eastern time, U.S.) tomerge with T-Mobile USA, Inc. “T-Mobile”(). The transaction is subject toSprint and T-Mobile stockholder approval, regulatory approvals and othercustomary closing conditions.

Students who received mobile devices

2223SoftBank Group Corp.

Development of the Next Generation

Feature6

Corresponding SDGs 1

SoftBank Corp.

Group Companies in Japan

Group Companies Overseas

Corresponding SDGs 1

2 17

3 9 10 17

Initiatives at Arm Limited

Aiming to Realize a Better Society
by 2030 Using Technology
Arm Limited (“Arm”) has established its“2030 Vision”*
aimed at achieving the SDGs. This vision involves using
technology in cooperation with companies, NPOs, educational institutions, governments, and others to build a better
future where all people can live in an optimal environment
by 2030.
For example, in the Wearables for Good Challenge created by Arm and the United Nations International Children’s Emergency Fund (UNICEF), the winning entry, Khushi
Baby, a necklace that stores children’s medical records,
successfully tracked approximately 15,000 child vaccinations in India.

Preparing Children for the Futurewith Opportunities to Learn about
Cutting-Edge Technology
Arm is cooperating with charitable organizations, NPOs, and organizations supporting government initiatives around the world
to promote the provision of technology encounters to assist in the development of young people active in STEM fields.*
For example, in 2016 Arm teamed up with over 30 international organizations to establish theMicro:bit Educational Foundation. The first step was to distribute over 800,000 arm-powered

The latest technology is already playing an indispensable

credit card-sized computers to 12-year-old children in the U.K., with the goal of developing theirpart in various aspects of our lives, but there is still much

ability to think about and compose computer programs themselves. Now, Micro:bit is a truly

uncertainty as to how much of an impact it has on the soci-global movement making learning and teaching code fun for hundreds of thousands ofetal aspects of production, employment, health, and pros-

young people.

perity. Will artificial intelligence deliver groundbreaking

In the U.S., we provide sponsorship and volunteers help deliver the Tech Challenge. Thissolutions in the areas of agricultural productivity and prod-

signature program of The Tech Museum of San Jose invites teams of students ages 9–17 to use the engineering design process

uct design? Through such initiatives, corporate groups into solve real-world problems. Over the two days of the contest, around 2,500 participants presented approaches to solving

the technology field will play the leading role as we build aissues that they had spent months investigating.

platform for discussion and exploration to determine how* A collective name for the educational fields of Science, Technology, Engineering, and Mathematics

the latest technologies can contribute to other industry sectors.
Link for further details→* Participating groups: the UN Global Compact, UNICEF, the
New York Academy of Sciences, SustainAbility, Fauna &Flora International, the Centre for Global Equality, Cambridge Judge Business School, British Council and
Be He@lthy, Be Mobile (A joint World Health Organization
and International Telecommunication Union initiative)

24

25

Comparison of the SoftBank Group’s
Initiatives and SDGs

The 17 Goals▶ ‌Policy table for SDGs can befound here.
Initiative

Maho Project
DO-IT Japan

1 Million Project
Talking Book
Cyber University—
IT and Business Seminars

Researches ways of utilizing mobile devices to benefit children with special needs
Develops future leaders in society by supporting elementary, junior high, high school, and university students with special needs or illnesses in theirpursuit of further education or employment
Provides free devices and Internet connectivity to high school students across the U.S. who do not have home Internet access
Based on the UN’s SDGs, this system provides vital knowledge to subsistence farming communities
Free public seminars on themes related to the latest IT technologies and business trends that are topical in ICT-related sectors

Health and Medical Support

Company

Corresponding
SDGs

SoftBank Corp.
EDUAS Corp.

8, 9, 10, 17
4, 8, 17

Sprint Corporation
Arm Limited
Cyber University

1, 4, 91, 2
9Simprints
Khushi Baby

Devices that can access medical records using biometric authentication technology
A necklace that stores electronic health data to track child immunization

Arm Limited

1, 3, 9, 10, 17
1, 3, 9, 10, 17

KazashiteBokin

A service that enables customers who use SoftBank iPhones and smartphones to make ongoing donations that are paid together with their monthly
mobile phone service charge
A program whereby SoftBank Corp. makes a donation of a fixed amount (¥6,000) and an ongoing donation of 3% of monthly usage charges for two
years to an NPO of the customer’s choice when the customer signs up for an eligible device
A fundraising program to provide regular donations to organizations active in various fields such as welfare, the environment, and international
cooperation as well as an emergency support fundraising program that helps provide rapid support such as donations immediately following adisaster
Contribution to the spread of ecological, smart transportation by providing a bicycle sharing platform

SoftBank Corp.

1, 9, 10, 17

A program that loans the robot Pepper for three years to local governments and NPOs to assist with programming classes and solving social issues
Invitation of 100 high school students from Iwate, Miyagi, and Fukushima Prefectures, which were affected by the Great East Japan Earthquake, tothe University of California, Berkeley for a free intensive three-week training program to give them the opportunity to learn global leadership skills
and community service
A public-private partnership initiative supporting an overseas study support program aimed at developing next-generation, globally competenthuman resources
A service for supporting the growth of children through sports by providing remote instruction to assist with issues faced by elementary schools,
junior high schools, and high schools in relation to PE lessons and club activities
An optional mobile phone service that provides support to children who have lost their homes due to abuse or have lost their parents to accidents
or disaster by donating ¥20 per month per customer to supporting NPOs. The donation comprises ¥10 from customers per month and a matching¥10 donation from SoftBank Corp.
Support for the development of an experimental system where interpreters in remote locations summarize the content spoken in lectures, etc., thatis displayed in real time on a mobile phone
Baseball workshops with former professional baseball players and sports workshops for small children to have fun playing baseball with SoftBank
HAWKS mascots“Harry and Honey”
Programing classes held at elementary schools and junior high schools throughout Japan to prepare for the mandatory inclusion of programmingclasses in schools with educational reforms in 2020

Support for Communities and Organizations
Charity Mobile Donation
Yahoo! Internet Fund Raising
HELLO CYCLING

Educational Support

Development of the Next Generation

Pepper CSR Program
TOMODACHI Summer SoftBank
Leadership Program
Tobitate Japan Scholarship Program
ICT Support for Extracurricular
Activities
Charity Smile Donation
Mobile Remote Information
Assurance System
Baseball Workshops
Programming Experience Classes

Childcare Support
Growth Log Service
hugmo

Consideration of
the Needs ofthe Elderly

New Mobility Modes Utilizing
Automated Driving Technology
Simple Smartphone 3
Helping to Watch Out for Seniors
Rehabilitation Support

An online service, using smartphones and tablets, for local governments that records and manages information related to growth, development andhealth of individuals and families for their entire lifetimes
Provision of the hugmo childcare cloud service as a platform connecting environments, childcare facilities, and families to enable convenient
day-to-day childcare with peace of mind
An initiative for commercializing mobility services that use automated driving technology with the goal of creating a society where all people,
including elderly people and people with disabilities, can get around freely, cheaply, and safely
A smartphone for seniors that is designed for simple, intuitive operation and is easy for anyone to use with confidence
Provision of support in watching out for seniors suffering from dementia by installing the Orange Safety Net (OSN) in smartphones of dementia
supporters and other people who cooperate with the wandering-watch SOS network program for seniors with dementia, etc.
Using a daycare service robot app to provide seniors with an enjoyable form of recreation that also serves as rehabilitation by having them movetheir arms and legs following Pepper’s lead and learn choreographed movements while singing nursery rhymes

Environmental Conservation

Yahoo Japan Corporation

1, 2, 11, 17

OpenStreet Co., Ltd.

1, 9, 10, 11

SoftBank Group Corp.

4, 9
4, 17
4, 17

SoftBank Corp.

4, 9
1, 4, 10, 17
9, 10

Fukuoka SoftBank HAWKS4SoftBank Commerce &Service Corp.

4, 9Charity White
Search for 3.11
TOUR de TOHOKU
Tohoku Yell Market‘yell(out for
Tohoku’)Great East Japan Earthquake Charity
AuctionIshinomaki BaseThank You Donation

7, 12, 13

Baseball Workshops

7, 13, 15

Reinvigorating Kyushu: Recovery
Support by Members of the Fukuoka
SoftBank HAWKS Baseball Team
Recovery Support through theInternet

13, 15
SB Energy Corp.
EDUAS Corp.
SoftBank Commerce &Service Corp.
Bloom Energy Japan
Limited

4

PS Solutions Corp.

2, 12

12
7

SoftBank Corp.

Corresponding
SDGs

3, 11
11
11
11
11
11
11
9, 11
9, 11

Yahoo Japan Corporation

9, 11

SoftBank Group Corp.

9, 11

Establishment of network centers with enhanced seismic resistance, redundancy, and uninterruptible power supply operations and base stations,and other equipment capable of operating for upwards of 24 hours during a power outage
Maintenance and securing of reasonable telecommunications service through temporary service restriction based on congestion scale to avoid
major network failure (telecommunication fault) due to spreading congestion. Development of a balloon-moored radio relay system using
stationary balloons and deployment of mobile base stations to enable rapid restoration of mobile phone services when telecommunications
services have been disrupted
Deployment of a total of 1,500 satellite phones and mobile phones, as well as Wi-Fi and other equipment at locations across Japan to be loaned
free of charge for use as a means of communication and in relief and recovery activities in disaster areas

SoftBank Corp.

9, 11

A contest to provide ongoing support for the dreams and aspirations of children in Tohoku through sports and cultural activities, aimed at elementary andjunior high school students in Iwate, Miyagi, and Fukushima Prefectures, which were affected by the Great East Japan Earthquake
Donation of ¥20 per month to the Central Community Chest of Japan and Ashinaga, comprising a ¥10 donation from customers paid with theirmonthly user charges and a matching ¥10 donation per subscriber from SoftBank Corp.
An initiative that donates ¥10 for every person who searches on Yahoo! Search on March 11 using the keyword“3.11,”to organizations engaged
in supporting reconstruction
Contribution to reconstruction after the earthquake and regional revitalization by promoting cycle tourism as a new tourism resource for Miyagi
Prefecture
Promotion of initiatives together with the people of Tohoku to change buyer perceptions from a desire to buy something in support of a disaster-affectedarea to a desire to buy products due to their own appeal by shining a new light on traditional local wares and specialty products from Tohoku
Collaboration with many notable public figures in various fields, such as musicians, TV personalities, and athletes to hold a charity auction aimed at
donating to organizations running reconstruction support activities in Tohoku
Establishment of the Ishinomaki Base in Ishinomaki City, Miyagi Prefecture in July 2012 to work on problem-solving together with local residents
Donation to support the reconstruction after the Great East Japan Earthquake of an amount of money that corresponds to the number of“thankyous”that have been sent on in-house communication tools between employees expressing gratitude to one another over the past year

SoftBank Corp.

9, 11

9, 11
9, 11, 17
1, 4, 11, 17
Yahoo Japan Corporation

1, 2, 11
1, 8, 11, 17
1, 2, 8, 11, 17
1, 11, 17

SoftBank Commerce &Service Corp.

11, 17
1, 4, 11

SoftBank Corp.

3, 11

SoftBank Robotics Corp.

4, 11

SoftBank Corp.
Fukuoka SoftBank HAWKS
Fukuoka SoftBank HAWKS

4, 11Provision of support for Kumamoto’s recovery through the Kumamon Bokinbako, which is used to raise money for the region’s children, who willbuild the prefecture’s future, and to repair and rebuild the damaged Kumamoto Castle

Yahoo Japan Corporation

1, 11

A program to enable people to work up to 20 hours per week if they are capable but unable to work for sustained periods due to mental healthissues or developmental disabilities, and so forthA service to support mainly people with cognitive disabilities and help them participate in society, such as communicating and engaging in daily activities
An application for visually impaired users to learn and practice basic iPhone operations methods using the VoiceOver visual support function forhaving items displayed on the screen read out aloudA sign language dictionary for learning sign language in detail while enjoying learning through a gameA discount service for people with special needs
A plan that offers special lower prices by combining with either the Smartphone Flat-rate or Smartphone Flat-rate Light plans
One of Japan’s foremost sign language classes where students can receive instruction in Japanese sign language used every day by deaf people.
Taught by native Japanese signers (hearing-impaired people whose native language is Japanese Sign Language) trained in language teaching theory
and method
Installation of a sign language counter where customers with hearing impairments can easily consult stuff about mobile phones and have themhandle various contract procedures (SoftBank Shibuya)
A range of internal and external initiatives aimed at making society ready for anyone to participate actively in their own way
Initiatives aimed at creating workplace environments where women can achieve a good work-life balance easily

SoftBank Corp.

8, 10, 17

SoftBank Corp.

Let’s Think about Mobile Phones andSmartphones Series
Smartphone for Kids
Mimamori Phone
STOP Texting While Walking

Restriction of access to sites or applications with content inappropriate for minors, which can be adjusted by student grade level
Restriction of access to illegal content or adult sites that are inappropriate for minors, preventing the risk of expensive billings or exposure tocriminal elements
A participative educational program for children and their guardians on rules and good practices for the appropriate use of mobile phones andsmartphones
A smartphone equipped with powerful age-based filtering modes
A mobile phone with Ichi Navi and Mimamori GPS app functions that enable parents to easily confirm where their children are located anytime
An app that displays a warning screen when users look at their smartphone screen while walking to prevent accidents

Employee Donations
Employee Volunteer Activities

Support for NPO activities through donations collected from employees
Promotion of employee participation in community volunteer activities by providing up to two days a year of volunteering leave

SoftBank Corp.

Realizing a Diverse Society
Short Working Hours Program

Assist Smartphone
Visually Impaired User Support App
for iPhone
Game de Manaberu Shuwa Jiten
Priority Discount
SoftBank Sign Language Class
Sign Language Counter
Initiatives for LGBT People
Promoting Active Roles for Women

Consideration for Safety and Security
Safety Filter
Web Use Restrictions Service

Initiatives with Employees

26Company

From May to July 2016, dispatch of the personal robot Pepper to five evacuation shelters, including elementary schools in Kumamoto Prefecture,in order to provide emotional support for people living there
In February 2018, holding of remote exchange lessons using Pepper between elementary school students in Minamisoma City in Fukushima
Prefecture, which was damaged by the Great East Japan Earthquake, and Minamiaso Village in Kumamoto Prefecture, which was affected by the
Kumamoto Earthquakes
Since June 2016, holding of baseball workshops by former Fukuoka SoftBank HAWKS players to bring cheer to children through sports atelementary schools in Kumamoto Prefecture
Holding of fundraising activities and charity games, player visits to disaster-affected areas, invites to the ballpark, and promotion of spectator-linked
support program that donates ¥1 to the NPO HAWKS Junior Academy for each fan that comes out to watch a game

Pepper Brings Cheer to DisasterAffected Areas

7, 13
7

Provision of satellite mobile phones, SoftBank mobile phones and other communication equipment to the Ministry of Defense and the Japan Coast
Guard as communications are a necessary means of assisting life-saving activities following a disasterCollection, organization, and provision of local government information to the public on Yahoo! Japan to enable access anywhere, anytime tovarious disaster information such as evacuation mobilization notices, evacuation directions, and evacuation shelter details, using the capabilities of
the Internet
Provision of services for distributing disaster and preparedness information, information when disasters occur, and the means for customers tocommunicate

Initiatives to Support Reconstruction (2016 Kumamoto Earthquakes)

Corporate Duties and Responsibilities

Conservation of the Environment and Precious Resources

An agricultural IoT solution that analyzes environmental data and growth information obtained in fields, etc., based on plant science, and guides
farmers to the optimal growing environment. Contribution to lifestyle improvement for farmers in Columbia by improving agricultural productivity

SoftBank Tohoku Kizuna Cup

3, 9

SoftBank Corp.
SB Power Corp.
SB Energy Corp.

Formulation of Disaster Operational Plans as a designated public institution under the Disaster Countermeasures Basic Act
Thorough adherence to response manual, preparation of systems and contact networks for emergencies, establishment of disaster countermeasurefacilities and deployment of disaster supplies
Comprehensive annual company-wide disaster readiness drills to prepare for a major disaster
Drills simulating situations similar to actual disaster conditions, reflection of drill results in reviewing and improving the network maintenance
operation system
Drills using the Safety Confirmation System to confirm the safety of personnel who are to be dispatched for the rapid restoration of telecommunications in affected areas with a view to securing the necessary personnel for restoration work
Holding of biannual general disaster drills in spring and autumn
Participation in municipal-level disaster drills and drills for stranded commuters, as well as displaying panels explaining the Disaster Message Board
Service and how to use it, and exhibiting mobile base station vehicles and satellite phones
In a major disaster, establishment of an Emergency Response Department and taking action to rapidly restore telecommunications networks

Initiatives for Reconstruction Support (Great East Japan Earthquake)

SoftBank Corp.
SoftBank Robotics Corp.

12

e-kakashi

Provision of Means of Communication

3, 9
3, 9

SoftBank Corp.

Food Problems

Initiatives for Mobile
Telecommunications Service
Securing Telecommunications during
Disasters

SoftBank Corp.

• Reduce: Collect mobile phones and tablets that have become inoperable due to water submersion, breakage, etc.
• Reuse: Encourage customers to trade in mobile phones and tablets that are in working order• Recycle: Promote collection of used mobile phone handsets, battery packs, chargers, USIM cards, and other equipment as a member of the Mobile
Recycling Network (MRN)
Contribution to realizing a low-carbon society through electric power services using FIT (feed-in tariff) electricity

Contribution to reducing CO2 emissions in the wholesale market, where much electric power is consumed, and continuous sharing of clean, reliable,
and safe electricity

Recovery Initiatives

3, 9, 10, 11, 17

3R (Reduce, Reuse, Recycle)
Initiatives

Bloom Energy Server

Services during Disasters

SB Drive Corp.

7, 13

ICT Life Cycle Service

Fire and Earthquake Response Drills
Participation in Local Government
Disaster Drills
Establishment of Emergency
Response Department
Disaster Response Agreements

3, 4, 9IDC Frontier Inc.

Promotes the construction and operation of renewable energy power stations through energy generated using the power of nature, such as mega
solar and wind power generation
Comparisons against mechanical weed removal throughout the growing period in terms of efficacy, quality and safety of the weed removal on
target areas, as well as verification of the therapeutic effect and other factors
An experience-based program for elementary school children to experience and learn about energy through educational materials, group work, andother means using tablets and other devices
Buying of ICT equipment that has become unneeded. Effective utilization as precious resources and recycling products to reduce waste materials

Safety Confirmation Drills

hugmo Co., Ltd.

Construction of next-generation, environmentally friendly data centers and conducting environmental conservation activities such as reducing
electricity consumption and CO2 emissions

Building Mega Solar Facilities andWind Farms
Weed Removal Trials with Sheep and
Goats
Future × Energy Project

Disaster Readiness Drills
Network Breakdown Response Drills

3, 9

SoftBank Corp.

Shizen Denki

Disaster Operational Plans
Establish Internal Systems

SoftBank Corp.

Formulation of electricity- and energy-saving measures. Acquisition of ISO 14001 certification, the international standard for environmental
management systems
Reduction of overall energy use by society through promotion of telework. Reduction of paper media through the promotion of paperless systems

Details

Initiatives for Disaster Readiness and Mitigation

1, 9, 10, 17

Reduction of Greenhouse Gas
Emissions
Reduction of Electric Power andPaper Usage
Improving Data Center Energy
Efficiency

Resource and Energy Countermeasures

Initiative

Disaster Response and Reconstruction Support

Promotion of an Information-Oriented Society

Bridging the Digital Divide

Details

1, 11

9, 10
9, 10
4, 9, 109, 10
4, 9, 10
10
5, 10
5, 10
9, 10
9, 10
4, 9
4, 9
4, 9
9
1, 11
11, 16, 17
27

SoftBank Group Corp.
1-9-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-7303
Tel: +81-3-6889-2000
http://www.softbank.jp/en/
Copyright © 2018 SoftBank Group Corp. All rights reserved.
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September 2018

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