2016 Tohoku & Niigata Japan

SPECIAL FOOD
SELECTIONSSpecial Selection of Exceptional
SPECIAL EDITION AConfections
and Sweets

Tohoku Regional
Advancement Center
Centre Building 9F, Chuo 2-9-10, Aoba-ku, Sendai-shi, Miyagi 980-0021 JAPANTel : +81-22-225-1426 Fax : +81-22-225-0082 http://www.kasseiken.jp

09Superb sweets
from historic
shops

Introduction

CONTENTS
Tohoku & Niigata SPECIAL FOOD SELECTIONSSPECIAL EDITION A Special Selection of Exceptional Confections and Sweets

03

Message from the Prefectural Governors

05

Exceptional confections fromTohoku and Niigata: Memoriesof the region deepen with each bite

Special Food Selections of Tohoku and Niigata, Japan has been issued

since 2011. It has been published three times in Japanese, twice in

Exceptional Confections

English, and in Traditional and Simplified Chinese. Each has been wellreceived by all.
This new 2016 publication, Special Edition: A Special Selection of
Exceptional Confections and Sweets,”highlights sweets in Tohoku andNiigata.
A wide range of products are introduced, from outstanding
confections, long loved by locals, utilizing ingredients and skills uniqueto Tohoku and Niigata, to original items produced by shops and artisans

15

Popular local
sweetsthat you will visit each region and enjoy firsthand the pleasures
exclusive to each.
Five years have passed since the Great East Japan Earthquake andthe recovery is steadily progressing. Now is the time to travel to
Tohoku and experience its beautiful nature and hot springs, exciting

Joetsu City, Niigata Prefecture

Osakaya
Hirosaki City, Aomori Prefecture27

29

These pages present the depth of history, richness, and diversity of ourlearn about the products in which we take such pride. I sincerely hope

Takahashi Magozaemon Shoten

Sweets of Tohoku and Niigata are
extraordinary for quality ingredientsand outstanding technique
Novel Sweets

taking up the challenge of creating new flavors and types of sweets.
regional food cultures. Be sure to look over this special edition and

07

21

New flavors forwell-known
confections

festivals in various locations, crafts exhibiting meticulous handiwork, and

CLEAUVENTERRE
Shiogama City, Miyagi Prefectur

maison de cinQ-dix
Nanyo City, Yamagata Prefecture

43

Sweets made with rice flour & assorted grains

47

Sweets made with fruits & vegetables

53

Sweets featuring fermented ingredients

57

List of outlets in Japan

most of all, the variety of flavors that can only be appreciated by being
here. We eagerly await your arrival.
Finally, I would like to express my deepest gratitude to the six
prefectures in Tohoku, Niigata prefecture, the committee members that
selected the items introduced in these pages, and everyone involved in
the creation of this guide, including those who create the products.
March 2016

Makoto Kaiwa

31

Fine
sweetsChairmanUser guide
The contents of this publication are provided by producers,dealers, or related organizations, and changes in price,production method or taste are possible, as dictated by thecircumstances of each producer or dealer. Please use thecontact information provided for timely, concrete information oneach product. Some providers may be unable to offer service
in English, so we recommend using Japanese when possible.
Checking the designated website URLs should help in finding
more information on the products and on language issues.
Prices are listed as of the publishing date. Please be awareof the chance of future changes.
Also, all sales are subject to 8% sales tax.

Note : Please understand that the Tohoku Regional
Advancement Center will not be able to answer
questions or participate in business negotiations
regarding individual products.

Tohoku Regional Advancement Center

37

Regional
sweets*Reproduction is prohibited without permission

LegendAward-winning
product

Long selling
product

English inquiries
welcomeMessage from thePrefectural Governors
We support the new specialty productsthat contribute to the revitalization of
our local community.

Tohoku& Niigata

Area

Aomori Prefecture
Akita Prefecture

Iwate Prefecture

Yamagata Prefecture

Miyagi Prefecture

Niigata Prefecture

Fukushima Prefecture

Tokyo

Experience Excellent, Great-Tasting Products from Iwate!
We are sincerely grateful for all the generous support we have received from both within
Japan and abroad since the Great East Japan Earthquake and tsunami.
Iwate prefecture has an array of exceptional confections and sweets made possible by thefertile earth, the blessings of the Sanriku ocean waters, and the proven skills of craftsmen.
Highly unique products are being created, including newly developed sweets.
This year, The 71st National Sports Festival and The 16th National Sports Festival for
People with Disabilities is being held in Iwate. The residents of Iwate will warmly welcome andcommunicate our gratitude to everyone visiting from throughout Japan and the world for theirsupport in the reconstruction. Please take this opportunity to visit our prefecture andexperience the exceptional products Iwate has to offer.

Takuya Tasso

Governor of Iwate Prefecture

Yoshihiro Murai

Governor of Miyagi Prefecture

Governor of Aomori Prefecture

Akita prefecture not only has an abundance of nature represented by the Shirakami
Mountain Range, a UNESCO World Heritage Region. It also has the greatest number ofSignificant Intangible Folk Cultural Assets in Japan (17), such as the Oga Namahage and Akita
Kanto. Visitors can enjoy the nature and culture of Akita in every season.
There is a rich variety of well-known confections and sweets carefully crafted in thisenvironment that includes famous confections from long-established shops loved by the locals
and new sweets featuring a modern presentation. Among them are new special products suchas rice crackers made from glutinous mochi rice from the rice-producing region of Akita, andedamame sweets being sold under a brand name.
Well-known confections and sweets prepared using resources unique to Akita are introduced
here. We sincerely hope you take the opportunity to visit Akita and experience them.

Norihisa Satake

Governor of Akita Prefecture

Yamagata has four beautiful, distinct seasons and is blessed with highly productive soils
formed by swiftly flowing rivers and streams, such as the Mogami River. Yamagata’s producers
believe that creating ever better foods is just common sense, and provide great-tasting products
to all of Japan in every season.
Yamagata is a treasure house of delicious foods that supplies dinner tables throughout Japan
with seasonal gems, such as the much-awaited Tsuyahime rice, the largest number of cherries
and La France pears in Japan, and edamame—“dadacha-mame”—which have been carefully
cultivated for generations.
This abundance of foods, expert skills, and a welcoming spirit are all utilized in crafting thewell-known Yamagata confections and sweets introduced here. Be sure to take the opportunity
to experience them for yourself.

Mieko Yoshimura

Governor of Yamagata Prefecture

Niigata, full of delights

We are thankful for the warm encouragement and support which we received from everyone
all over Japan and around the world.
Fukushima Prefecture is a treasure trove of foods nurtured by fertile ground and excellent
climate. We are proud to recommend to everyone a wide variety of products which are popularamong citizens of the prefecture, including sweets made with sweet and flavorful fruits full of
blessings of nature, well-known confections for souvenirs which are made by long-establishedconfectionery makers, and new products created by devoted artisans.
Be sure to try specially crafted regional delicacies which cannot to be found in any
guidebooks, as well, — the rich variety of processed foods, miso, soy sauce, and Japanesesake, — which receive high praise within Japan and around the world.

3

Shingo Mimura

Select Treasures from Yamagata, Empire of the Food Industry

Excellent foods from Fukushima put a smile on
your face - Fukuwarai!

Fukushima puts a smile on your face with delicious delicacies and exceptional products.

Aomori prefecture, located at the northernmost tip of Honshu, is surrounded on three sides by
the ocean. It has an abundance of nature, with the rich green of mountains, including the
Shirakami Mountains, a UNESCO World Heritage Region, and the Hakkoda Range.
Blessed with this bounty of nature, Aomori’s people enjoy a wealth of wonderful foods
throughout the four seasons and a myriad of well-known confections and sweets made with special
products from the prefecture. In addition to a variety of apple sweets, including pies and tarts madewith the best apples in Japan, every confection, from traditional sweets long loved by prefecturalresidents to newer sweets made with regional specialties, is prepared with dedication and devotion.
I can confidently recommend the superb, truly unique products of Aomori, full of regional spirit
and blessings cultivated honestly and earnestly by Aomori residents.

“Anything good to eat?” “Yes, in Akita.”

Taste & Skill in the Kingdom of Foods, Miyagi
We are sincerely thankful to everyone who has given us such warm encouragement and support
since the Great East Japan Earthquake.
Miyagi prefecture is surrounded by a wealth of nature. It is a Kingdom of Foods blessed with avaried abundance from the sea, mountains, and fertile soil. And the skilled craftspeople of Miyagi
have produced numerous, excellent confections and sweets making the most of those foods.
The vast array of products from Miyagi prefecture is only made possible by the tranquil climate
and people who create them. Each and every one is crafted with the various thoughts and wishesof those who produce them.
Please take this opportunity to visit us and fully enjoy the wealth of offerings from theKingdom of Foods, Miyagi.

“Superb products truly unique to Aomori” are here.

Masao Uchibori

Appetizing foods, the finesse of world-class skills, and the artfulness of hospitality. Niigata
has a myriad of delights sustained by its vibrant nature, history, culture, and people.
From among Niigata’s appetizing foods, we introduce select, well-known sweets.
Mentioning sweets from Niigata is likely to bring to mind rice crackers and sasadango (sweet
dumplings), but there are also famous traditional sweets boasting a history of hundreds ofyears, and many new sweets making the most of local products (sake, malted rice, rice flour,
local vegetables, etc.).
Please take the opportunity to come and enjoy all the appetizing delights of Niigata,
including our beautiful nature, delicious foods, and excellent hot springs.

Governor of Fukushima Prefecture

Hirohiko Izumida

Governor of Niigata Prefecture

From left to right :Takizakura (“Waterfall Cherry Tree”) in Miharu-cho, Fukushima, : Okumatsushima in Higashimatsushima-shi, Miyagi,: Oirase Gorge in Towada-shi, Aomori, : Juhyo (“Ice Monsters”) in Hachimantai-shi, Iwate

4

❶

❹

❺

SpecialFeatureExceptional confections fromTohoku and Niigata: Memories of theregion deepen with each bite
Confectionary treasures from castle towns
passed down together with traditional skills.

attendance by daimyo in Edo, and was widely known in both Edoand the Kyoto-Osaka area.

I

A rich culture of regional confectionery
making has developed.

t is said that Japanese commoners began eating sweets from aroundthe middle of the Edo period. It was also around this time thatmany confectionery shops were established throughout Japan. Feudallords in Tohoku and Niigata brought professionals to their castle
towns and encouraged confectionery making.
The first-generation owner of Kokonoe Honpo Tamazawa, known
for the Sendai confection, Kokonoe, was from Omi, Shiga Prefecture.
At the request of the feudal lord of Sendai, he established a shop therein 1675. Techniques already in use at the time were passed down andeventually led to the creation of Kokonoe. Turning to Niigata, records
show that the exceptional confection, Koshinoyuki, from
Koshinoyuki Honpo Yamatoya in Nagaoka, gained popularity as a
gift presented in the course of the Sankinkotai system of alternate

Sweets are loved not only for their flavor,
but also for their color and shape.

Utilizing the color and shape of ingredients with minimum
alteration is a characteristic feature of Japanese sweets in
Tohoku and Niigata. For example, Usukurenai from Aomori
Prefecture is an exceptional confection made by slicing apples intorings, drying them, and dusting them with powdered sugar. The
pattern made by the apple core is likened to the apple blossoms
that bloom in early summer, making the sweet is a treat for the eyes
as well.
Sanazura from Akita Prefecture is a popular sweet made bycarefully squeezing Sanazura wild grapes and thickening the juice
into a gelatin. The resulting red color is as vivid as a mountain inautumn, and expresses the rich bounty of nature and attentive skillof the confectioners.

Tohoku and Niigata have richly varied food cultures, and sweets
are also highly regional in nature. For instance, yubeshi inWestern Japan are generally citron-flavored, but in Eastern Japanthey are often made with walnuts or sesame. Fukushima Prefecture
is known for triangular yubeshi filled with a adzuki bean paste.
Deep fried Karinto are also widely loved and prepared with avariety of flavors and shapes. Brown sugar and miso are favorite
flavors, and they might be stick-shaped, sheet-like, or oblong,depending on the area. Many varieties have become signature
products, representing a whole community.

Traditional dagashi sweets have been
loved throughout the generations.

M

any dagashi, the sweets of the commoners, have also been
passed down through generations in Tohoku and Niigata.
The character for “da” in “dagashi” means “second rate.” The word
came into use to distinguish these simple treats, with limited* Okashitsukasa Komatsuya…1-2-1, Hiyoshi-cho, Sakata-shi, Yamagata, 998-0037❶Usukurenai, Okinaya Co., Ltd. Aomori-shi, Aomori ❷Sanazura, Kashiho Eitarou Co., Ltd, Akita-shi, Akita ❸Koshinoyuki, Koshinoyuki Honpo Yamatoya, Nagaoka-shi, Niigata ❹Kokonoe, Kokonoe Honpo Tamazawa Co., Ltd.,
Sendai-shi, Miyagi ❺Chacco Series, Hitachiya & Co., Sendai-shi, Miyagi ❻Kaden Yubeshi, Kannoya Co., Ltd., Koriyama-shi, Fukushima ❼Kuretake Yokan, Okashitsukasa Komatsuya, Sakata-shi, Yamagata❷❸

TEL. ＋81-234-22-5151 FAX.＋81-234-22-5153 http://www.komatsu-ya.jp/❻

ingredients, from the more sophisticated, quality confections of thehigher classes.
Dagashi sweets are appealing for their simple flavors and wide
variety. All kinds of dagashi were created with the common desire to
enjoy sweets without needing any special ingredients. Dagashi sweets
from Sendai in Miyagi Prefecture and the Shonai region of Yamagata
Prefecture are particularly well known and still loved today by all ages.

Exceptional sweets loved by great figures
can be enjoyed even today.

M

any exceptional sweets in Tohoku and Niigata were loved bygreat figures in history. Even today, they can be enjoyed while
appreciating that past. Kuretake Yokan from Okashitsukasa
Komatsuya*, in Sakata, Yamagata Prefecture, is an amazing confectionthat was praised for its “deep green hue with a refined taste beyond
compare” by Shiki Masaoka, a poet who greatly impacted modern
literature in Japan.
Isoroku Yamamoto, a WWII commander famed for his objections
to the war, had enjoyed sakamanju and mizumanju since he wassmall, and ate them whenever he returned to his hometown of
Nagaoka, Niigata Prefecture. It is said that during WWII, thefirst-generation owner of Kawanishiya Honten* in Nagaoka madesakamanju with salted adzuki beans at the request of the army.

* Kawanishiya Honten…1-7-2, Tono-machi, Nagaoka-shi, Niigata, 940-0064

TEL.＋81-258-32-4323 FAX.＋81-258-32-4323 http://www.kawanishiya.jp/❼

Special
FeatureExceptional Confections

Takahashi Magozaemon Shoten,

Okinaame

Habit forming
Takenagashi sweets
have the ﬂavor of
buckwheat and adelightful crisp texture.

Joetsu City, Niigata Prefecture

Special Echigo products from the Edo periodfeaturing syrup with a reﬁned sweetness
The 1st generation forefathers of the Takahashi Family were
samurai in the Echizen Domain. Under orders from their feudal
lord, they moved to Takada (present-day Joetsu) where they set up
a candy shop in the current location in 1624. Adding malt to grain
starch creates a sweet solution. This is compressed and boiled
down to make a starch syrup used to form sweets. The family’s
1st generation used awa (millet) to make the syrup. In 1790, the4th-generation changed the main ingredient to glutinous rice, but
the name remained the same, Awaame. In the mid-Edo period,
the popular novelist, Ikku Jippensha visited the shop and wrote in
his travel diary about the great taste of the syrup.
Awaame has a beautifully transparent, pale yellow color, and apleasant, silky sweetness that differs from table sugar. The flavor
becomes even milder when the syrup is held over heat on two
chopsticks and “stirred/kneaded” to introduce air. Sweets madewith awaame include okinaame and sasaame. Okinaame ishardened with vegetable gelatin and has an appealing jelly-liketexture. Sasaame, which is awaame that has been slightly hardened
through kneading and then folded inside a striped bamboo leaf, isan outstanding product with a wonderful aroma. It even appears
in the novel, Botchan by Natsume Soseki.
Everyday in the production space within the store, the starchsolution is boiled down to syrup in a large pot, syrup andvegetable gelatin are mixed, and candy is folded into bamboo
leaves. The current owner, Magozaemon Takahashi gives
technical guidance while working together with the staff. “Ofcourse, manual dexterity is important in making candy, but so isvisual training. When boiling down the candy, we constantly
watch over the pot, making judgments on timing based on theslightest differences in the bubbles. That determines the color,flavor, and hardness of the candy when it cools, so each andevery second is really a decisive moment.”
These moment-by-moment judgments in candy making havecontinued for over 390 years. Steadily passing on such skills allows
us to today enjoy the same flavor described in Soseki’s novel somany years ago.

Sweets are kept for sale in chests of drawers
featuring beautiful mother‐of‐pearl work.

Osakaya,
Hirosaki City, Aomori Prefecture

Carved vintage chests of drawers.

Skillfully folding starch syrup ontoa dried bamboo leaf.

The 14th-generation shop
owner, Magozaemon Takahashi.

Syrup is simmered in pots with aneye on how it bubbles.

The shop, built in 1875, has been designated a Registered Tangible
Cultural Property of Japan.

Glimmering golden
Awaame.

Takahashi Magozaemon Shoten
3-7-2 Minami Honcho, Joetsu-shi, Niigata, 943-0841
TEL. +81-25-524-1188 FAX. +81-25-525-3138
http://www.etigo-ameya.co.jp/

19

東北・新潟のこだわり特産品ガイド

The shop s oldcollection of recipes isa priceless treasure.

Long-loved sweets from the Edo period
become exceptional confections in the modern times.
The founders of Osakaya were said to have been vassals of the
Toyotomi Family who moved to Tsugaru (present-day Hirosaki)
after losing to the Tokugawa forces. Saburoemon Fukui trainedin confectionery making and established a shop in Osakaya’s
current location in 1630. In 1771, the fourth-generation family
head created Takenagashi, a kind of rice cracker sweet. Doughmade with buckwheat flour, wheat flour, and sugar is thinlyrolled out, cut into rectangles and grilled. Its crisp texture isquickly followed by the fragrance of buckwheat and a mildly
sweet, refined flavor.
Toka is another rice cracker from long ago. A batter made withsteamed glutinous rice mixed with sugar is dried for several
months, then lightly roasted, giving it an airy lightness. It is thenimmersed in syrup and brushed with refined sugar. The amazing
product has a delicate sweetness and melts like snow wheneaten. The name, Toka (winter-summer), is said to have beenchosen by family forefathers so as not to forget the Winter andSummer Siege of Osaka.
Kiyoshi Fukui, the thirteenth-generation family head, studied
under his father. He watched his father work and was often
scolded as he learned: “When at work, we were professionals,
not father and son.” The staff also instructed him, encouraging
him to learn through his physical senses. Takenagashi’s savory
aroma depends on skill in judging the degree of roasting. Toka is
sun dried to produce changes in the ingredients. When roasted,minute cavities are created that improve the texture. The beloved
snack takes as many as six months to prepare. Furthermore, Mr.
Fukui carefully read old texts from the mid-Edo period stored at
the shop to recreate honmanju (steamed cake; sake manju) andmonaka (bean jam-filled wafers) and sell them as new products.
“The sweets at Osakaya are highly original. Grains produce adelicate sweetness, and recreating that is the most difficult aspectof the work.” To continue making confections ever more loved
by customers, he intends to keep making progress on the“homework” left by his forefathers.

Ingredients for making Takenagashi
sweets, buckwheat ﬂour and wheat ﬂour,are mixed and kneaded.

The 13th-generation shop
owner, Kiyoshi Fukui.

Osakaya has stood in its current location since the early Edo period.

Osakaya

20 Honcho, Hirosaki-shi, Aomori 036-8203
TEL. +81-172-32-6191 FAX. +81-172-32-6193

8

Superb sweets from historic shops

老舗の逸品

uperb sweets
from historic shops
Many long-established shops in castle and temple
towns and other traditional settings are still proving
popular today. And their exceptional confections often
have a history spanning 100 to 200 years. Considering
the long years of accumulated knowledge and skill
behind these confections, each and every one is truly amiraculous flavor experience. This array of extraordinary
sweets continues to enchant us, even through changing
times.

Shoeidoh / Ichinoseki-shi, Iwate

Tamura no UmeAward-winning
product

The signature product of SHOEIDOH, established in 1903, is a refined
sweet with a rich plum flavor. Sweet white bean paste surrounding the plumis wrapped in a soft confectionery made with rice flour, and then wrapped ina perilla leaf. Special care is taken at each stage—from production ofingredients to manufacture— to achieve the long-loved taste for which
Tamura no Ume has received numerous awards. In the company’s milestone
111th year, a change was made. Each dango (sweet rice dumpling) is now
individually packaged in a cup, thus boosting the sweet’s popularity as asouvenir or gift.

Long selling
product

Tamura no Ume¥780 (6 pcs), ¥1,040 (8 pcs), ¥2,600 (20 pcs). Tax excluded.
Keeps for up to 30 days (store in a cool place away from direct sunlight).
Refrigerate in the summer for even greater taste. Available throughout the year.

Shoeidoh Co., Ltd.
3-36 Jishu-machi, Ichinoseki-shi, Iwate 021-0893
TEL : +81-191-23-5009 FAX : +81-191-23-3151 http://www.shoeidoh.co.jp/

Kokonoe Honpo Tamazawa / Sendai-shi, Miyagi

KokonoeIshibashiya/ Sendai-shi, Miyagi
Long selling
product

Kokonoe, a sweet served in drink form, was such a highly regarded
treat that it was presented as a gift to Emperor Meiji when hevisited Sendai in 1901. And it is still widely given as a souvenir orgift today. To enjoy Kokonoe, put 2 tablespoons in a glass and add
hot water (60-70℃). Small grains of the confection pop up one
after another, producing a delightful sight and lovely aroma when
you drink. Three flavors are available, including grape, yuzu
(Japanese citrus) and hikicha (powdered green tea). In summer, it’sdelicious with cold water or soda.
Kokonoe¥600 (120g), ¥1,950 (120gx3). Tax excluded.

9

HoshikiriLong selling
product

Hoshikiri, said to be the original Sendai Dagashi, is made with
Sendai Hoshiii, which Date Masamune, the first Lord of the
Sendai Domain ordered his people to make. Traditionally,
hoshiii consisted of rice and/or cereals dried for preservationand then utilized in sweets. Today, Hoshikiri is made with
Sendai Hoshiii consisting of glutinous rice, brown sugar andsyrup. These are mixed, rolled up in a sheet of soybean flour
dough and sliced into rings. The crunchy texture and natural
sweetness of Hoshikiri are delightful.
Hoshikiri ¥300 (6 pcs). Tax excluded.

Keeps up to 3 months at room temperature.
Available throughout the year.

Keeps up to 30 days. Store away from direct sunlight,
high temperatures and high humidity.
Available throughout the year.

Kokonoe Honpo Tamazawa Co., Ltd.

Ishibashiya

4-2-1 Koriyama, Taihaku-ku, Sendai-shi, Miyagi, 982-0003
TEL : +81-22-246-3211 FAX : +81-22-246-3585 http://www.tamazawa.jp/

63 Funacho, Wakabayashi-ku, Sendai-shi, Miyagi, 984-0806
TEL : +81-22-222-5415 FAX : +81-22-261-7784 http://www.ishibashiya.co.jp/

10Superb sweets from historic shops

Superb sweets from historic shops

Long selling
product

Tanrokuen / Shiogama-shi, Miyagi

Matsubado Matsumura / Kuroishi-shi, Aomori

Shiogama

Hoshiume

Shiogama is a kind of Rakugan, a traditional Japanese confection. It quickly meltsin the mouth, leaving the fresh aroma of green perilla. Its ingredients are glutinous
rice grown in the prefecture and Mosio salt, a local specialty of Shiogama city.
These are kneaded together, manually placed in wooden molds and left to harden.
Each resulting cake is embossed with the pattern of Shiogama-Zakura, thesymbolic cherry blossom of Shiogama Shrine, across from which the Tanrokuen
shop is located. This pattern is a sign of the spirit with which Tanrokuen haspreserved this traditional sweet since the shop was established in 1720.

In this delicious treat, sweet white bean paste is carefully wrapped inglutinous mochi rice, called “gyuhi,” which is then wrapped in red
perilla (shiso) leaves. In 1915, Emperor Taisho himself purchased thesweet while in Kuroishi for military maneuvers. The mild sweetness of
the white bean paste and the flavor and aroma of the salted red perilla
combine exquisitely in this exceptional confection. Matsubado
Matsumura has a proud history of over 100 years and is well-known forthis and other superior sweets, such as Komise Monaka and Neriyokan,
which have come to represent the castle town of Kuroishi.

Long selling
product

Shiogama ¥556 (1 box, 215g), ¥1,019 (1 box, 430g). Tax excluded.
Keeps up to 14 days at room temperature. Available throughout the year.

Tanrokuen
3-2 Miyamachi, Shiogama-shi, Miyagi, 985-0051
TEL : +81-22-362-0978 FAX : +81-22-362-0978

Hoshiume ¥2,150 (16 pcs). Tax included.
Keeps up to 10 days at room temperature. Available throughout the year.
Matsubado Matsumura Inc.
30 Nakamachi, Kuroishi-shi, Aomori 036-0377
TEL : +81-172-52-3754 FAX : +81-172-52-2213

Kashiwaya / Koriyama-shi, Fukushima

Kashiwaya Usukawa Manju

Okashitsukasa Osakaya / Hirosaki-shi, Aomori

Kashiwaya Usukawa Manju ( “thin skinned bun” ), is the representative sweet of Kashiwaya,
a traditional, Japanese-style confectionery store in operation since 1852. The manju’s main
attraction is the large amount of bean paste covered with a thin, steamed wrapper. Strictly
selected red beans produced in Hokkaido are used for the filling and seasoned with amoderate amount of sugar in order to emphasize the beans’own flavor. The manju areavailable with two types of filling: smooth bean paste or whole beans. The bean paste melts
pleasurably in the mouth, while the whole bean filling allows you to enjoy the simple taste
and texture of red beans. Mini, bite-sized versions of both types are also available.

Long selling
product

Takenagashi
Long selling
product

Kashiwaya Usukawa Manju¥90 (1 pc), ¥450 (5 pcs per bag), ¥1,000 (10 pcs per box). Tax excluded.
Keeps up to 7 days from the production date. Store away from direct sunlight,
high temperatures and high humidity. Available throughout the year.

Kashiwaya Co., Ltd.

Takenagashi is a traditional Japanese confection embodying thehistory of the Okashitsukasa Osakaya sweets shop, establishedmore than 380 years ago. Following a centuries-old production
method, dough made with locally grown buckwheat flour ishand-rolled into super-thin sheets, which are then baked one byone. Each wafer is characterized by its crispy texture, mildly
sweet buckwheat flavor, and the gentle, melt-in-the-mouthsensation it provides. Once you start with this exquisitely
delicious treat, you won’t be able to resist repeatedly reaching out
for “just one more.”
Takenagashi ¥1,000 (50 slices per box). Tax excluded.
Keeps for up to 4 months in an airtight container.
Available throughout the year.

127-5 Aza-miyata, Kubota, Fukuyama-machi, Koriyama-shi, Fukushima, 963-8071
TEL : +81-24-956-5511 FAX : +81-24-956-5551

Okashitsukasa Osakaya
20 Honcho, Hirosaki-shi, Aomori, 036-8203
TEL : +81-172-32-6191 FAX : +81-172-32-6193

Kannoya / Koriyama-shi, Fukushima
Long selling
product

Kaden Yubeshi

Award-winning
product

Kaden Yubeshi has been loved by generations since its introduction in the1860s, and is still regarded as a representative specialty of Fukushima
Prefecture. Lightly soy-seasoned rice flour dough is specially shaped around a
mildly sweetened bean paste filling and steamed to produce this beautifully
formed sweet. The mild soy taste of the sticky wrapper emphasizes the delicate
sweetness of the smooth bean paste, producing mild, pleasurable sensation in
the mouth.
Kaden Yubeshi¥600 (6 pcs per pkg), ¥1,000 (10 pcs per box). Tax excluded.

11

Kujiramochi rice cakes are a specialty of the Asamushi Districtof Aomori, famous for its historic hot spring resort. The name,“Kujiramochi,” expresses the hope that the product would be
loved forever. High quality, milled Tsugaru rice is mixed withstrictly chosen smooth bean paste, sugar and walnuts, thensteamed. The resulting confection features moderate sweetness
and a sticky feeling in the mouth, with the walnut adding a
special accent. In summer, enjoy it even more after cooling in
the refrigerator for half an hour.

Keeps up to 7 days at room temperature. Available throughout the year.

Kujiramochi ¥ 410 (per bar). Tax included.
Keeps up to 7 days at room temperature.
Available throughout the year.

Kannoya Co., Ltd.

Nagai Kujiramochiten Inc.

3 Aza-miyakida, Ota, Nishita-machi, Koriyama-shi, Fukushima, 963-0911
TEL : +81-247-62-2161 FAX : +81-247-62-1550

51-5 Aza-sakamoto, Oaza-asamushi, Aomori-shi, Aomori, 039-3501
TEL : +81-17-752-3228 http://www.kujiramochi.jp/

Nagai Kujiramochiten / Aomori-shi, Aomori

Kujiramochi
Long selling
product

12Superb sweets from historic shops

Superb sweets from historic shops

Long selling
product

Kashiho Eitarou / Akita-shi, Akita

CHOEIDO / Yamagata-shi, Yamagata

Sanazura

Ita Karinto

Sanazura is one of the well-known sweets made by Kashiho Eitarou,
the famed confectionery store founded in 1883. In the dialect of Akita
Prefecture, “Sanazura” is a type of wild grape which grows in the local
mountains. These grapes are used to make a concentrated juice, whichis then aged and finally jellified with agar from Tanba, Kyoto.
Sanazura’s moderate sourness and sweetness combine in a deep flavor
reminiscent of a mature wine. This confection is widely popular as asouvenir or gift.

English-inquiries
welcomeLong selling
product

Award-winning
product

Flavorsome Ita Karinto is the signature product ofCHOEIDO, which has been run by the same family for fivegenerations, over 130 years. CHOEIDO focuses onhigh-quality ingredients, and using only the best grade brownsugar gives this confection its sophisticated, rich sweetness.
CHOEIDO’s artisans make Ita Karinto one by one, by hand.
This limits production, but news of its unique and simple
flavor has spread by word of mouth and orders from outside
Yamagata are increasing.
Ita Karinto¥130 (1 pc), ¥1,420 (10 pcs box). Tax excluded.
Keeps for up to 60 days at room temperature. Available throughout the year.

Sanazura ¥778 (8 pcs), ¥1,167 (12 pcs). Tax excluded.

CHOEIDO Co., Ltd

Keeps for up to 40 days. Store at room temperature away from direct
sunlight in a place not subject to high heat and humidity. Available throughout the year.

1-2-32 In-yakumachi, Yamagata-shi, Yamagata, 990-0066
TEL : +81-23-622-5556 FAX : +81-23-622-5554

Kashiho Eitarou Co., Ltd
9-11 Saiwaicho, Koyo, Akita-shi, Akita, 010-0967
TEL : +81-18-863-6133 FAX : +81-18-863-1858 http://www.eitaro.net/

Koshinoyuki Honpo Yamatoya / Nagaoka-shi, Niigata

Koshinoyuki

Kimuraya / Tsuruoka-shi, Yamagata

Kokyo

Long selling
product

Award-winning
product

This famous confection is modeled on a mirror excavated from Mt. Haguro’s
Kagami Ike (Mirror Pond), well known as a site for mountain worship. Adzukibeans from Hokkaido are used to make a coarse anko (sweet adzuki bean paste),which is then sandwiched within disks of gyuhi (glutinous Turkish delight) tocreate a round sweet based on the ancient mirror motif. Since its founding in
1887, Kimuraya has continually strived to produce soft, sophisticated andrefreshing adzuki bean-based sweets, which remain popular as gifts and souvenirs.

Long selling
product

Koshinoyuki¥1,100 (16 pc box), ¥1,650 (24 pc box). Tax excluded.

Kokyo ¥450 (3 pcs), ¥1,400 (9 pcs). Tax excluded.
Keeps for up to 35 days from the production. Store at room temperature.
Available throughout the year.

Keeps up to 20 days at room temperature. Available throughout the year.

Koshinoyuki Honpo Yamatoya

Kimuraya Inc.

3-3 Yanagihara-machi, Nagaoka-shi, Niigata, 940-0072
TEL : +81-258-35-3533 FAX : +81-258-34-5652

9-25 Sannomachi, Tsuruoka-shi, Yamagata, 997-0028
TEL : +81-235-22-4530(main) FAX : +81-235-22-4538 http://www.kimuraya.co.jp/

Okashitsukasa Kikutani / Shibata-shi, Niigata

Satoya / Yamagata-shi, Yamagata

Noshi UmeLong selling
product

This confection is famous, not only as the representative sweet of Yamagata, but also as
the most popular product of Satoya, the historical sweets shop founded 194 years ago.
Fully ripened plums from Murayama are combined, using traditional methods, withsugar, agar, and starch syrup to produce this sweet. Carefully placed, one by one, on a
glass jelly roll pan, the beautiful surface resembles a work of art. The delicate harmonyof the syrup’s sweetness with the plum’s tartness produce a sophisticated taste everyone
can enjoy. This superb confection has long been a popular souvenir or gift.
Noshi Ume ¥500 (5 sheets per bag), ¥1,000 (10 sheets per box),¥2,000 (20 sheets per box). Tax excluded.
Keep at room temperature for up to 90 days from the production date.
Available throughout the year

Noshi ume Honpo Satoya
3-10-36 Toka-machi, Yamagata-shi, Yamagata, 990-0031
TEL : +81-23-622-3108 FAX : +81-23-642-4804 http://satoya-matsubei.com
13

Koshinoyuki, a famed sweet of Nagaoka City, was first presented as an offering to
Makino Tadakiyo, the area’s feudal lord, back in 1778. And it is said that hebestowed the Koshinoyuki name at that time. Koshinoyuki is a hard cake madefrom locally produced glutinous (sticky) rice—crushed using a unique method—and
wasanbon, refined sugar made from Japanese-grown sugarcane. It is characterized
by its initial hardness, quickly changing to a melt-in-the-mouth sensation. Since therecipe is very simple, we never compromise on ingredients. Our wasanbon, forexample, is still purchased from the same producer, in Tokushima, Shikoku, that wehave been using since 1778, when our store was established.

Omizu AmeLong selling
product

Award-winning
product

Omizu Ame is a sweet syrup produced with the same method since
the establishment of the store some 400 years ago. Our local
feudal lord brought this superb syrup to Edo, present-day Tokyo,
as an offering to the Shogun in the Edo Period, and is still popularamong all ages today. The only ingredients are locally produced
glutinous (sticky) rice and malted barley, with no sugar added.
A m ber -colo r ed Om iz u A m e yields a natur al sweet feelingthroughout the mouth. It is nutritious and reputed to be stomachand throat-friendly, as well.
Omizu Ame ¥2,700 (500g bottle). Tax included.
Keeps up to 3 months at room temperature. Available throughout the year.
Okashitsukasa Kikutani
7-4-23 Daiei-cho, Shibata-shi, Niigata, 957-0056
TEL : +81-254-22-2509 FAX : +81-254-22-2524
14

Popular local sweets

人気の郷土菓子opular local
sweetsFavorite local sweets differ from place to place,and a wide variety of hometown sweets are
loved in communities throughout Tohoku andNiigata. Each of these popular sweets is uniquein appearance and flavor, and reflects theculture and customs of its region. Take a small“journey” with each bite and experience a bitof the local flavor.

Osakaya Kashiten / Otsuchi-cho, Iwate

Sake Monaka

Long selling
product

Charming, salmon-shaped wafers are filled with a light, sweetened bean paste madewith kidney beans. These sweets are popular as presents and souvenirs from the townof Otsuchi. Osakaya Kashiten (Osakaya Sweets Shop) was completely destroyed by
the tsunami triggered by the Great East Japan Earthquake, but today continues
business in a temporary shopping area. The abundant filling has a refined sweetness,and this treat received the Honor Award at the National Confectionery Exposition.

Award-winning
product

Sake Monaka ¥150 (per piece), ¥1,140 (7 pc box),¥1,600 (10 pc box). Tax excluded.
Keep at room temperature for up to 20 days after date of manufacture.
Available throughout the year.

Osakaya Kashiten
Otsuchi 23 Chiwari 9, Otsuchi-cho, Kamihei-gun, Iwate 028-1131(Otsuchi Kitasho Fukko Kirari Shotengai C-1-4)
TEL : +81-193-42-2355 FAX : +81-193-42-2355 http://osakaya-otsuchi.jimdo.com/

Fujiya Senshu / Sendai-shi, Miyagi

Kansendo / Natori-shi, Miyagi

Kurumi Yubeshi

Hasekurayaki
Long selling
product

Long selling
product

Yubeshi is a kind of steamed, almost gelatin-like cake. In
Tohoku, yubeshi containing kurumi (walnuts) are particularly
popular. The combination of the crispy walnut pieces andchewy cake is superb. Besides kurumi, yubeshi made with goma(sesame) and yuzu (Japanese citrus) are available, and chestnut
yubeshi are also popular.
Kurumi Yubeshi¥120 (1 pc), ¥1,350 (10 pc box). Tax excluded.

15

Hasekurayaki is a popular confection with a moist cake coating andwalnut-flavored white-bean paste filling. It was named after Hasekura
Tsunenaga, who went to Europe and met with the Pope on a mission
from Date Masamune, lord of the Sendai Domain. The confection iswell-known as a local specialty. Fujiya Senshu used to produce andsell other kinds of sweets, but is now focusing on Hasekurayaki andpreserving its unique taste and hand-made production methods.
Hasekurayaki¥1,000 (6 pc box). Tax excluded.

Keeps for up to 8 days at room temperature.
Available throughout the year.

Best consumed within 10 days of date of production.
Store away from direct sunlight, high temperatures and high humidity.
Available throughout the year.

Kansendo Co., Ltd.

Fujiya Senshu Ltd.

132 Aza-Kashima, Shimoyoden, Natori-shi, Miyagi 981-1223
TEL : +81-381-6561 FAX : +81-384-5130 http://www.kansendo.co.jp/

3-14-25 Ayashihigashi, Aoba-ku, Sendai-shi, Miyagi, 989-3127
TEL : +81-392-2288 FAX : +81-392-9771 http://www.fujiya-senshu.co.jp/

16Popular local sweets

Popular local sweets

Honpo Ichinosaka Mochiya / Osaki-shi, Miyagi

Kuridango

Shinbori / Hachinohe-shi, Aomori

Mame Shitogi

Long selling
product

Shitogi is a sweet rice cake made with rice powder. Mame Shitogi is a
traditional treat made by adding beans to the Shitogi base. Mame
Shitogi was originally made as a homemade snack. Even now, Mame
Shitogi from Shinbori are hand-made to preserve the taste which local
people have loved for generations. The standard type contains green
beans, and has a greenish hue. Black-bean Shitogi, with its distinctive
bean flavor, is also popular. Enjoy Mame Shitogi as is, or savor theroasted flavor after toasting.

Kuridango is a specialty of Naruko Onsen, a leading hot spring resort in Tohoku.
To make Kuridango, whole chestnuts are stewed in soy sauce and sugar, then eachis wrapped with soft, freshly pounded rice-cake and topped with soy sauce-based
jelly. The confectioner Honpo Ichinosaka Mochiya has been in operation since1818, and its Kuridango, with its combination of warm and fluffy chestnut andsalty-sweet jelly is favored by tourists throughout the year. Kuridango doesn’t
store well, so you can only purchase it fresh, in the shop—eat in or take out.
Kuridango ¥400 (2 pcs for eat-in), ¥760 (6 pcs for take-out).

Mame Shitogi (with green beans/ black beans):¥300 each (270g per pkg). Tax excluded.

Tax included.
Only good for the day of purchase at room temperature.
Available throughout the year, except for Wednesdays.

Keep frozen. Consume within 3 days after defrosting. Available throughout the year.

Honpo Ichinosaka Mochiya

Shinbori, Inc.

35-1 Aza-Shinyashiki, Naruko Onsen, Osaki-shi, Miyagi, 989-6822
TEL : +81-229-82-2176 FAX : +81-229-82-2178

22-2 Aza-kansai, Oaza-kawaragi, Hachinohe-shi, Aomori, 039-1161
TEL : +81-178-20-5439 FAX : +81-178-20-5440 http://www.sinbori.com/

Aizu Aoi / Aizuwakamatsu-shi, Fukushima
Long selling
product

Award-winning
product

Caste-an Aizu Aoi

Sato Seika / Hachinohe-shi, Aomori

Petit Imo Ate

Kinman / Akita-shi, Akita

KinmanCaste-an is a locally popular cake consisting of castella—made with plentyof egg yolks—surrounding a filling of homemade, smooth red bean paste.
When Caste-an was introduced in 1958, its combination of castella spongecake and bean paste was so unique, so that it won the “Original Idea
Award” from the head of the Science and Technology Agency. The pattern
embossed on each cake copies the imprint of the “Aizuhifu” library seal
used by the Aizu lord in the Edo Period. This expresses the shop owner’s
determination to preserve the traditional taste of Castella as sincerely as
those precious books were kept in the old days.
Caste-an Aizu Aoi¥1,150 (5 pc box), ¥2,300 (10 pc box). Tax included.
Keeps up to 14 days at room temperature. Available throughout the year.
After opening the package, please consume as soon as possible.

Aizu Aoi Co., Ltd.
4-18 Ote-machi, Aizuwakamatsu-shi, Fukushima, 965-0873
TEL : +81-242-26-5555 FAX : +81-242-26-8999 http://www.aizuaoi.com/

Sanmangoku / Koriyama-shi, Fukushima

Mamador
Mamador, the signature sweet of Sanmangoku, has been long loved for its
consistent, mild taste. With its trademark yellow wrapper and illustration of
mother-and-child, Mamador is very popular as a souvenir or gift among all
ages. The combination of butter-flavored dough and milky tasting bean paste
produce a rich and sweet taste reminiscent of a mother’s deep affection. It goesequally well with English tea or green tea. Chocolate-flavored Mamador is alsoavailable for a limited time.
Mamador ¥400 (5 pc box), ¥1,000 (12 pc box). Tax excluded.

Long selling
product

Petit Imo Ate is a white bean paste-filled donut, originally soldin a unique way at a local sweets shop for children. It is sold inthe same way today. Each customer rips a small piece of paper
from a “lotto” game board. If you choose a winning piece, you
get a big donut; if not, a small one. It is thus called a “lot-win
snack.” The donuts are still made one-at-a-time by hand. The
superb combination of the sweet bean filling and savory outer
donut has won devoted fans among all age groups—fromchildren to the elderly.
Petit Imo Ate¥1,000 (11 pc box - 3 large & 8 small). Tax excluded.

Long selling
product

This delicious confection is popular in Akita Prefecture. It is just theright size for eating, with a taste that hasn’t changed for 60 years.
Sweet white bean paste made with eggs is enveloped in a spongecake sweetened with honey and baked to plump perfection. Men andwomen of all ages love its refined sweetness, and everyone knowsthat you can’t eat just one. In addition to the fresh type, Kinman are
now also sold in a vacuum pack for longer-lasting goodness.
Kinman¥600 (10 pc box). Tax excluded.

Keeps up to 30 days at a dark and cool place. Available throughout the year.

Keeps up to 10 days at room temperature (vacuum-packed).
Available throughout the year.

Sanmangoku Co., Ltd.

Sato Seika

Kinman Co., Ltd.

7-5 Aza-kamikoda, Fukuhara, Fukuyama-machi, Koriyama-shi, Fukushima, 963-8588
TEL : +81-120-81-3059 FAX : +8124-956-5154 http://www.sanmangoku.co.jp/

68 Aza-miyazaki, Tsukano, Hirosaki-shi, Aomori, 038-3874
TEL : +81-172-34-3356 FAX : +81-172-34-3486 http://tsugaru-atemono.jp/

1-2-16 Higashi-dori, Akita-shi, Akita, 010-0003
TEL : +81-18-832-6789 FAX : +81-18-832-6864

Keeps up to 8 days. Store at room temperature.
Available throughout the year.

17

18

Popular local sweets

Popular local sweets

Long selling
product

Award-winning
product

Yukarido Seika / Semboku-shi, Akita

Umetsu Kashiho / Tsuruoka-shi, Yamagata

Kokutogake Ochiba Karinto

Karakara Senbei

This is a well-known confection of Kakunodate, a tourist spot known as the“little Kyoto of Michinoku.” Its twisted shape represents a leaf falling to theground. With the flavors of fine flour and brown sugar, this karinto has amoderate sweetness and a wonderful, crunchy texture—perfect for teatime.
Besides Kokutogake Ochiba Karinto, Yukarido Seika produces various kindsof karinto, rice crackers, and other Japanese-style confections. Its treats
incorporating vegetables or soy milk are particularly popular.

Karakara Senbei, a specialty of Tsuruoka City, is a Japanese biscuit folded into a
triangular shape with a small toy inside. You can’t tell what’s inside until you open
it. The excitement and suspense felt while selecting which one to buy—feeling theweight, listening to the sound it makes when shaken—gives pleasure to kids andadults alike. The 300 year old Umetsu kashiho snack shop is the only one still
producing them in the traditional way handed down from ancient days—by hand,
one-by-one, with fine flour and brown sugar.

Long selling
product

Award-winning
product

Karakara Senbei ¥432 (8 pcs per pkg). Tax included.

Kokutogake Ochiba Karinto¥350 (9 pcs per bag). Tax excluded.
Keeps up to 120 days at room temperature. Available throughout the year.

Yukarido Seika Inc.
2-6 Dannotaira, Ogata, Kakunodatemachi, Semboku-shi, Akita, 014-0347
TEL : +81-187-54-3160 FAX : +81-187-54-3180 http://www.yukarido.com/

Keeps up to 7 days from the production date.
Store at room temperature away from direct sunlight. Available throughout the year.

Tsuruoka Dagashi Umetsu Kashiho
2-8-16 Hon-cho, Tsuruoka-shi, Yamagata, 997-0034
TEL : +81-235-22-7348 FAX : +81-235-22-7348

Rogetsudo / Yokote-shi, Akita

Tsuruoka-shi, Yamagata

Shittori Manju

Okitsunehan, Kitsunemen

This special item was created out of the desire to make sweets that can beenjoyed everyday by everyone, from children to seniors. The outer layer,
developed through trial and error, has a moist, springy texture that beautifullycomplements the perfect sweetness of the bean paste filling. It is now widely
known as a representative sweet of the city of Yokote, and is so popular that
senior citizens and students from nearby elementary schools stop by thecompany shop almost everyday to buy it.

This centuries-old Japanese-style confection is modelled on the ancient
fox-face mask of Tsuruoka City, Yamagata Prefecture, and is sold under the
nickname of Okitsunehan (Mr. Fox) or Kitsunemen (Fox mask). Dough madewith brown sugar and red bean paste, is baked in a fox face-shaped mold. The
foxes’ facial expressions are very cute, and the fragrant smell of brown sugarbrings back pleasant old memories.

Long selling
product

Okitsunehan, Kitsunemen¥300 (6 pcs per pkg). Tax excluded. Price may vary.

Shittori Manju¥810 (9 pcs per pkg). Tax excluded.
Keeps up to 10 days at room temperature. Available throughout the year.

Keeps up to 8 months from the production date. Store at room temperature.
Available throughout the year.

Rogetsudo Inc.

Contact : Tsuruoka Tourism and Products Division

74 Ichiban-cho, Nishihara, Jumonji-machi, Yokote-shi, Akita, 019-0503
TEL : +81-182-42-0206 FAX : +81-182-42-0553 http://www.rogetsudo.com

9-25 Baba-cho, Tsuruoka-shi, Yamagata, 997-8601
TEL : +81-235-25-2111 FAX : +81-235-25-7111 http://www.tsuruokakanko.com

Mogami Bussankan / Shinjo-shi, Yamagata

Kujiramochi

Okashitsukasa Mogamiya / Agano-shi, Niigata
Long selling
product

This sweet has long been made in the Mogami area of Yamagata Prefecture. Its
name, Kujiramochi, could lead one to picture rice cake containing whale meat,but it’s actually a steamed sweet cake made with glutinous rice flour kneaded
together with regular rice, walnuts and sweetened water. There are varieties offlavors, including miso (fermented bean paste), soy sauce, brown sugar, andbean jam. The texture is soft and unique, and it’s excellent as is or toasted.
Kujiramochi¥756 (per bar), ¥788 (8 mini-sized pcs), ¥1,576 (16 mini-sized pcs). Tax included.

19

Sankaku Daruma Monaka

Long selling
product

Sankaku Daruma figurines are a traditional handicraft with a history of
more than 180 years in Niigata Prefecture. Among them, the Suibara
Sankaku Daruma is characterized by its sideways glancing eyes andtight-lipped mouth turned down at both ends. Sankaku Daruma Monaka
is a confection patterned after this Daruma figure. It’s crispy shell islavishly packed with moderately sweet white-bean paste containing
Japanese basil. It is completely hand-made, and the hint of basil and crispy
texture make it a real favorite, and a popular souvenir.

Good up to 30 days from production date. Store at room temperature.
Preserve longer by freezing. Available throughout the year.
*Mochi products can harden 4-5 days after purchase.
Lightly grill in toaster oven to restore original texture and taste.

Keeps up to 10 days at room temperature. Available throughout the year.

Mogami Bussankan

Okashitsukasa Mogamiya

C/O Yumeria, 1-2 Tamon-cho, Shinjo-shi, Yamagata, 996-0024
TEL : +81-233-28-8886 FAX : +81-233-28-8887 http://www.mogami-bussan.com/

2-11-11 Chuo-cho, Agano-shi, Niigata, 959-2021
TEL : +81-250-62-2206 FAX : +81-250-62-2325 http://www.aganosi-mogamiya.com/

Sankaku Daruma Monaka¥120 (1 pc), ¥820 (6 pc box), ¥1,350 (10 pc box). Tax included.

20

New flavors for well-known confections

銘菓の新美味ew f lavors forwell-known confections
Those involved in traditional culture say that preserving
our heritage requires constantly taking up challenges.
The world of Japanese sweets is no different. Artisanspreserving the exceptional, traditional confections of
Tohoku and Niigata also strive to create new flavors for
old forms as another way to build interest and and keepthese traditional sweets relevant and strong.

Kojima Seika / Kamaishi-shi, Iwate

Shiawase no Sakamanju
Sake lees from the local, Hamachidori, sake brewed in Kamaishi, are kneaded
into rice flour and used to make these saka manju (steamed buns with filling).
This perfect pairing of ingredients produces a new flavor from Kojima Seika,
founded in 1945. Though created after the Great East Japan Earthquake,sakamanju soon became popular because of the superb, chewy texture fromthe rice flour and the invigorating aroma of Hamachidori. The package featuresa printed wish for happiness and a graphic of Kanonchan, the mascot of
Daikannon, a famous site in Kamaishi.
Shiawase no Sakamanju¥518 (5 pc pack), ¥1,188 (10 pc box). Tax included.
Best consumed within 20 days of shipping date. Available throughout the year.

Kojima Seika Ltd.
1-2-38 Kaminakashima-cho, Kamaishi-shi, Iwate, 026-0041
TEL : +81-193-23-6376 FAX : +81-193-27-2391 http://kojimaseika.com/

Kudo Kashiten, Okashidokoro Takahashi, Danpei/ Nishiwaga-machi, Iwate

Zunda Saryo Sendai Station 3F Zunda Komichi Store(Kasho Sanzen) / Sendai-shi, Miyagi

Warabi Mochi

Zunda Shake①

Award-winning
product②③

Long selling
product

Three sweets shops in the town of Nishiwaga jointly sell this shared brand ofauthentic warabi mochi, a rarity even in Japan. The sweets are made entirely
with a town specialty—Nishiwarabiko, the starch derived from the root of the
warabi (bracken fern). Ten kilograms of warabi roots yield a mere 500g starch,so it is, indeed, a scarce, expensive ingredient. Each shop makes the mochi
somewhat differently, so it is fun to compare the varying flavors and textures.
Warabi Mochi①Warabi Mochi Hana ¥1,620 (9 pcs)
②Nishiwarabi Mochi ¥1,080 (6 pcs)
③Kiwami Nishiwarabi Mochi ¥1,520 (12 pcs). Tax included.
Keep frozen. Consume within a day after defrosting. Available throughout the year.
①Kudo Kashiten 82-1, Yumoto 30 Chiwari, Nishiwaga-machi, Waga-gun, Iwate, 029-5505
TEL : +81-197-84-2606 FAX : +81-197-84-2613 http://kudokashiten.jp②Okashidokoro Takahashi 30-8-2, Yumoto, Nishiwaga-machi, Waga-gun, Iwate, 029-5505
TEL&FAX : +81-197-84-2917 http://ww5.et.tiki.ne.jp/˜itiniti/③Danpei Inc. 36-26-4, Okutsu, Nishiwaga-machi, Waga-gun, Iwate, 029-5507
TEL&FAX : +81-197-82-2398 http://www.danpei.co.jp/

21

The Zunda Shake was developed familiarize more
people with the great taste of zunda, made with mashedgreen soybeans, and introduce Sendai’s famous delicacy,
Zunda Mochi. Homemade zunda is mixed into a vanilla
shake made with select milk to create a refreshing treat.
To retain the special taste of the beans, they are notcompletely mashed, and are only moderately sweetened.
The rich aroma of zunda and cool vanilla shake make fora delightful taste, popular throughout the year.
Zunda Shake ¥250 (Tax included).
Consume on day of purchase.
Available throughout the year, only at the store.

Zunda Saryo Sendai Station 3F Zunda Komichi Store(Kasho Sanzen Co., Ltd.)
Sendai Station 3F Zunda Komichi Store, 1-1-1 Chuo, Aoba-ku,
Sendai-shi, Miyagi, 980-0021 http://zundasaryo.com/
TEL : +81-22-715-1081 FAX : +81-715-1081

22

New flavors for well-known confections
Hitachiya / Sendai-shi, Miyagi

Chacco Series

New flavors for well-known confections
Dagashi have traditionally been the sweets of commoners. Sendai Dagashi, inparticular, are popular for their handmade, “rural” taste and variety of types. The
Chacco Series features smaller sizes, so women can easily enjoy a small bite without
it becoming too filling. The name Chacco is taken from the word “Chaccoi” (small)and the phrase “Ochacco subeshi” ( “Let’s have a short break” ). The key concept
for the series is “cute and delicious,” and Hitachiya applies a bit of ingenuity increating heart-shaped miso-bread, and other delightful treats in this line.
Chacco Series ¥500 (10 assorted flavors). Tax included.
Keeps up to 25 days at room temperature. Available throughout the year.
Hitachiya & Co.
1-4-7 Odawara, Miyagino-ku, Sendai-shi, Miyagi, 983-0803
TEL : +81-22-297-0525 FAX : +81-22-297-0397 http://sendaidagashi.com/

Yamasa Shoten / Tadami-machi, Fukushima

Okutadami Handmade Sweets

Long selling
product

Award-winning
product

A long-standing custom in Tadami-machi is for each household to distribute its own home-madecandies to neighbors through the long winter. Yamasa Shoten, a long established candy shop, has, over
the years, inherited many of the traditional tastes of the area. The shop is known for its handmade
candies, including the naturally sweet Taguri-ame, Hana-ame, in which actual petals of the Japanesepeony are used, and old-fashioned Otakara Yubeshi. A new hit product, Soba-arare crackers, has
attracted customers’ attention in recent years with its crispy texture and tantalizing flavor coming frombuckwheat and the Junen plant, which blooms only once in ten years. Yamasa Shoten’s Soba-arare wonan Award of Excellence in the Fukushima Prefectural Delicious Foods Contest in 2013.
Okutadami Handmade Sweets
Taguri-ame ¥650 (500g), Tezukuri-ame ¥360 (15 pcs),
Otakara Yubeshi ¥600 (1 block), Soba-arare ¥430 (70g). Tax included.
Keeps up to 1 year for Taguri-ame and 3 months for Soba-arare and 35 days for Otakara Yubeshi.
Store at room temperature. Available throughout the year. Taguri-ame are also sold at roadside stations in Aizu area.

Yamasa Shoten

Iwaki Chocolate / Iwaki-shi, Fukushima

Nagatoya Honten / Aizuwakamatsu-shi, Fukushima

Mehikari Salty Chocolate /Kogyoku Apple Chocolate

30 Irikanouzu, Kanouzu, Tadami-machi, Minamiaizu-gun, Fukushima, 968-0415
TEL : +81-241-82-3401 FAX : +81-241-82-2781 http://www.yumekaidou.jp

Okinaya / Aomori-shi, Aomori

KagunokinomiLong selling
product

Long selling
product

Award-winning
product

Award-winning
product

Usukurenai
Usukurenai, literally meaning “light red,” consists of glazed slices of Aomori-grown,
Kogyoku apples simmered for hours in a sugar solution. Their rich taste is then enhanced
through a drying process. Kogyoku apples, characterized by their mild tartness and notable
fragrance, are particularly well-suited for cooking and sweets. For our Usukurenai, only
specially selected apples in good condition with a diameter around 7cm are used. As only a
few round slices are taken from each apple, this sweet is an especially luxurious specialty.
Usukurenai¥200 (per slice), ¥1,998 (9 slices per box). Tax included.
Keeps up to 90 days at room temperature.
Available from around October 20th to the end of August of the following year.

Okinaya Co., Ltd.
1-18-15 Minamitsukuda, Aomori-shi, Aomori, 030-0964
TEL : +81-17-742-1430 FAX : +81-17-742-1448 http://shop.a-okinaya.co.jp/

Award-winning
product

Nagatoya Honten is a long-established shop known for creating
Japanese-style confections using Manchurian walnuts for their
excellent flavor and texture. Kagunokinomi is an especially elegant
sweet often used on special occasions such as tea ceremonies orhome parties. In making Kagunokinomi, high-quality, homemade
bean paste is gently wrapped around a select, Aizu-grown
Manchurian walnut and sprinkled with brown sugar as a finishing
touch. Kagunokinomi has earned a high reputation for its
sweetness from two sources—the bean paste and brown sugar—
which bring out the rich taste of Manchurian walnut. Sold in awooden box emphasizing the sense of quality, Kagunokinomi is avery popular gift item.

Our specialty Mehikari chocolate, containing a creamy caramel candy,
is formed in the shape of the Mehikari, a signature fish of Iwaki City.
Lightly sweetened chocolate and the rich flavor of caramel are
well-suited, and the combination is enhance by large grains of salt
sprinkled over the chocolate. Another of our treats, Kogyoku Apple
Chocolate, contains “gelée de fruits” (fruit jelly) made of Mitsu
Kogyoku apples, a popular variety in this area. You can thus savor adelicious combination of chocolate and the refreshing flavor of apples.
Mehikari Salty Chocolate ¥1,000 (10 pcs),
Kogyoku Apple Chocolate ¥1,500 (16 pcs),
Assorted set of Mehikari and
Kogyoku Chocolates ¥2,800 (Tax excluded).

Kurakichi / Senboku-shi, Akita

Nama An Morokoshi

Award-winning
product

Morokoshi is a famed confection of Akita Prefecture. It is a kind of high-class confection
known as “rakugan.” The term, morokoshi, means “exceeding all” and originates in astory from the Edo Period. When morokoshi was presented to the region’s feudal lord,
he was delighted and said it tasted “better than anything else.” Nama An Morokoshi ismade with select adzuki bean flour and sugar, preserving the moist texture and elegant
sweetness from the old days. It is a widely popular Japanese-style cake. Kurakichi’sseasonal product, Nama An Morokoshi is also a must-try.
Nama An Morokoshi ¥500 (4 pcs),¥600 (4 pcs containing Saimyo-ji chestnuts), ¥600 (4 pcs with sweet, mild sake flavor),¥500 (4 pcs with seasonal flavor). All prices, tax excluded.

Keeps up to 14 days at room temperature. Available throughout the year.

Mehikari Salty Chocolate : Keeps up to 35 days in summer and 50 days in winter.
Kogyoku Apple Chocolate : Keeps up to 30 days.
Store in a cool place, away from direct sunlight,
high temperatures and high humidity. Available throughout the year.

Nagatoya Honten Co., Ltd.

Iwaki Chocolate Co., Ltd

Kurakichi Inc.

2-10 Kawara-machi, Aizuwakamatsu-shi, Fukushima, 965-0865
TEL : +81-242-27-1358 FAX : +81-242-26-4772 http://www.nagatoya.net/

16-6 Teramawari-cho, Onahama, Iwaki-shi, Fukushima, 971-8164
TEL : +81-246-53-5265 FAX : +81-246-53-5265 http://www.shiochoco.com/

38-25 Kobitomachi, Kakunodatemachi, Senboku-shi, Akita, 014-0324
TEL : +81-187-52-0505 FAX : +81-187-52-0515 http://www.kurakichi.jp/

Kagunokinomi¥1,900 (17 pcs in wooden box). Tax included.

23

Keeps up to 15 days at room temperature. Available throughout the year.

24New flavors for well-known confections

New flavors for well-known confections

Morokosian Isamiya / Senboku-shi, Akita

Niigata Osakaya / Niigata-shi, Niigata

Assorted Nama Morokoshi

Bandaidaiko Lemon Cream Flavor

Morokoshian Isamiya is one of the old confectionary shops which originally soldnama morokoshi (unbaked bean flour cakes), and three of its popular morokoshi
varieties are selected for this assortment. The plain type has the great flavor of
adzuki beans, with a moist texture and elegant sweetness attracting many fans.
Our most recommended morokoshi is bite-sized and easy to eat, made withsweetened adzuki bean paste wrapped in dough. The third type, Sakasen,
incorporates whole adzuki beans in the morokoshi dough, so you can enjoy the
texture of the beans. You will savor all of these luxurious tastes and textures.

Bandaidaiko, a cream-filled, soft cake/cookie roll, is a popular baked sweet andsouvenir sold by Niigata Osakaya for more than 40 years. More recently, theirfresh lemon cream flavor (available May to August) and strawberry cream flavor(available early winter to spring) have also become popular. The sweets’ name,Bandaidaiko, is taken from the Japanese taiko (drum) event of the same nameheld during the summertime Niigata Festival.

Nama Morokoshi¥1,000 (Nama morokoshi, Morokoshian, Sakasen—4 pcs each, 12 total). Tax excluded.

Keeps up to 16 days at room temperature. (Best-before date is printed on the each wrapping)
Lemon cream flavor from May to August, plain flavor throughout the year, and Strawberry flavor from
December to April. Delivered by refrigerated courier service from May to October.

Keeps up to 25 days at room temperature. Available throughout the year.

Niigata Osakaya

Bandaidaiko Lemon Cream Flavor¥667 (6 pc box), ¥1,213 (10 pc box). Tax excluded.

Morokosian Isamiya

1631-8 Obuchi, Konan-ku, Niigata-shi, Niigata, 950-0105
TEL : +81-25-276-1411 FAX : +81-25-277-2141 http://www.niigata-osakaya.com/

21 Shimomura, Ogata, Kakunodatemachi, Senboku-shi, Akita, 014-0347
TEL : +81-187-54-3108 FAX : +81-187-54-3109 http://www.morokosian.jp/

Naniwayaseika / Nagaoka-shi, Niigata
Satoya / Yamagata-shi, Yamagata

Tamayura

Kaki Choco

Horindo / Uonuma-shi, Niigata

Jizake Cake Midorikawa

Satoya is the long-established shop in Yamagata, and its primary products,
Noshiume and Wa-no-nama chocolate, are combined to make Tamayura, a popular
new sweet. Chocolate is mixed with white bean jam, agar and fresh cream. This
produces a rich flavor, while the absence of butter yields a fresh aftertaste. This
mixture then harmonizes delicately with the sweet-sour taste of fully ripened plums.
For a special treat, enjoy Tamayura with alcohol, such as red wine or brandy.
Tamayura¥1,000 (6 pcs), ¥2,000 (12 pcs), ¥3,000 (18 pcs). Tax excluded.
Good up to 10 days from date of production.
Available from late September to early June.

Noshi ume Honpo Satoya
3-10-36 Toka-machi, Yamagata-shi, Yamagata, 990-0031
TEL : +81-23-622-3108 FAX : +81-23-642-4804 http://satoya-matsubei.com

P.K.C+ Phakchii Plus / Niigata-shi, Niigata

Additive-free sweet rice snack -Tiny little star
Yucali is a traditional rice confection of Niigata Prefecture. Each tiny piece is only 5–6 mm
across. As the tiny rice balls are simmered in syrup all day, small spines form, producing pointed
sugar-candy balls. This new, additive-free yucali product, “Sweet rice snack -Tiny little star,” has
two flavors, yomogi (mugwort) and sweet bean jam. The mixture of two flavors produces a taste
similar to sasadango, a sweet dumpling wrapped in a bamboo leaf, which is a Niigata specialty.
You can also enjoy this product mixed with hot water or as a topping on yogurt.
Additive-free sweet rice snack -Tiny little star¥700 (60g per bottle). Tax excluded.
*The price slightly differs depending on each shop.
Keeps up to one year at room temperature. Available throughout the year.
Assortment set Shirayuki Kirara is also for sale.
(Starch syrup, perilla, yuzu citrus, and powdered green tea)

P.K.C+ Phakchii Plus 4-452, Higashiboridori, Chuo-ku, Niigata-shi, Niigata, 951-8065
TEL : +81-250-47-7303 FAX : +81-250-22-0138 E-mail : pkcplus@gmail.com
http://www.47club.jp/20M-000096kvy

25

English inquiries
welcome(Written)Kaki-no-tane are small, spicy Arare, in the shape of persimmon seeds(kaki no tane), invented 90 years ago by the founder of Naniwayaseika.
Kaki Choco are chocolate-coated Kaki-no-tane patterned after western
style chocolate covered treats. Five flavors are offered: sweet chocolate,white chocolate, café au lait, soybean flour and strawberry. The
characteristic taste of spicy Kaki-no-tane combined with moderately
sweet chocolate is perfect for teatime snacks and between-meal nibbles.
Kaki Choco¥250 each, tax excluded.
Chocolate (80g), White chocolate (80g),
Café au lait (77g), Strawberry (70g), Soybean flour (74g).

¥600 (13g x 9 per box). Tax excluded.
Store loose, plastic packs up to 120 days, 150 days for boxed products.
Store at 28℃ or below. Available from October to May.
Exclusively offered at Naniwayaseika stores and on tourist routes in Niigata Prefecture.

Naniwayaseika Co., Ltd.
2680 Settaya-machi, Nagaoka-shi, Niigata, 940-1104
TEL : +81-258-23-2201 FAX : +81-258-23-2207
http://www.naniwayaseika.co.jp/

The Uonuma district of Niigata Prefecture is famous for its
heavy winter snowfall, delicious rice and tasty sake. Jizake Cake
Midorikawa, literally meaning “local sake cake,” is a pure, whitesponge cake made of egg white and flour and then saturated
with the sake, Junmai Ginjo-Shu, manufactured by local brewer,
Midorikawa. This sake cake is characterized by its moist texture
and fruity flavor on the palate. In addition to whole cakes,
wrapped slices are available and popular as souvenirs and gifts.
Jizake Cake Midorikawa¥1,800 (10 pc box), ¥1,600 (whole cake, 8x24cm). Tax excluded.
Keeps up to 29 days at room temperature.
Available throughout the year.
This sake cake is not suitable for non-drinkers orchildren under 20 years of age.

Horindo Ltd.
1-16 Honcho, Uonuma-shi, Niigata, 946-0041
TEL : +81-25-792-0258 FAX : +81-25-792-0244

26

❶

❹

❺

SpecialFeatureSweets of Tohoku and Niigata are
extraordinary for quality ingredientsand outstanding technique
Striving for uniquely delicious flavor bymaking the most of local ingredients.

Long-selling sweets feature distinctive
regional characteristics.

butter-rich crust.

Tohoku and Niigata also feature many Western
confections that have long been loved forflavors unchanged through the years. Oshidori Milk
Cake from Yamagata Prefecture first appeared justafter WWII and is still popular with people of allages. The rich goodness, subtle, milky aroma andconcentrated milk flavor provide a delight for thetaste buds.
Leaf Pie, from Miyagi Prefecture, has been a local
favorite for over 50 years. While the flavor of thecream filling has changed slightly, its generous
amount remains the same. It is a signature productof its producer.

Delicious, regionally developed tastes
are attracting nationwide attention.

A

primary feature of sweets from Tohoku andNiigata is the use of local ingredients in which theregion takes such pride. Aomori Prefecture, the largest
grower of apples in Japan, produces a truly rich variety
of sweets made with apples, including pies, cakes,
candies and chocolates that are widely purchased forsouvenirs and gifts.
Akita’s Hatahata Pie is a pie crust-like treat brushed
before baking with shottsuru, a fish sauce made fromsandfish, the prefectural fish of Akita. The faintaroma of shottsuru enhances the sweetness of the❷

Nihonshu Baumkuchen, from Niigata Prefecture,
incorporates the local daiginjo-shu sake, Hakkaisan,
to create a flavor appealing to the adult palate, andperfectly rounded out by fermented butter andalmonds.

T

he great popularity of sweets in Japan continues
to grow. Rivals throughout Japan compete forthe “title” of best rolle cake, best baumkuchen, etc.,
but sweets from Tohoku and Niigata are just as goodor better.
Printemps Nouveau, from Iwate Prefecture, is a rollcake filled with an extravagant amount of various
fruits. It features a light, moist cake baked using an
original technique.

❸❻

Community development projects make themost of sweets.

In various areas of Tohoku and Niigata, community
development projects are taking advantage of the
popularity of sweets.
Kamifuru Poppo from Niigata Prefecture is a baked
sweet conceived to commemorate the completion of
the Kamifuru shopping arcade in Niigata City, andthe sweet is steadily gaining popularity as a specialtyof the area. Fukushima Prefecture’s Kogyoku Ringo
Choco was created through a national collaborative
effort among agriculture, commerce and industry.
Made exclusively from Kogyoku apples grown by“artisans of fruit,” it offers a priceless taste found only
in Fukushima, a treasure trove of fruits.

❶Printemps Nouveau, Kagetsudo Co., Ltd., Morioka-shi, Iwate ❷Kininaru Ringo,
RAGUENEAU SASAKI Co., Ltd, Hirosaki-shi, Aomori ❸Nihonshu Baumkuchen, SENNEN KOJIYA (HAKKAISAN BREWERY CO.,LTD.), Minami Uonuma-shi, Niigata ❹Leaf Pie,
PIE&CHOU Sugawara, Sendai-shi, Miyagi ❺Oshidori Milk Cake, Nihon Seinyu Co.,Ltd,
Takahata-machi, Yamagata ❻Kogyoku Apple Chocolate, Iwaki Chocolate Co., Ltd,
Iwaki-shi, Fukushima ❼Kamifuru Poppo, Kanemakiya, Niigata-shi, Niigata❼

Special
FeatureNovel Sweets

maison de cinQ-dix
Nanyo City, Yamagata Prefecture

The fruits of the four seasons of
Yamagata conveyed through sweets.

Inside the stylish shop, the wonderfularoma of chocolate ﬁlls the air.

CLEAUVENTERRE
Shiogama City, Miyagi Prefecture

Mosio salt from Shiogama
makes chocolate delicious.
Shiogama’s CLEAUVENTERRE celebrates the fact thatchocolate is a source, both of beauty and nutrition for the
body and soul. The shop name, meaning “light, water,
wind, and soil,” expresses the value placed in the essenceof life. The chef, Seiji Watanabe was born in Yamagata
prefecture. He became interested in sweets when he began
working at his brother-in-law’s sweets shop at age 21, andstudied confectionery making in Tokyo, France, andGermany. “I especially honed my skills at a chocolate shop
in France. Even now, I learn by making more mistakes thananyone.” After working for many years at a sweets maker inYamagata, he decided to open a cake shop focusing on
chocolate to make the most of his 40 years of experience.
He is especially interested in salt. “I went from Akita to
Shikoku looking for salt to use in making sweets and foundthe best is Mosio salt from Shiogama. I fell in love with thetaste, as well as the people and land, and decided to open ashop here.” CLEAUVENTERRE was thus opened in2010.
To make chocolates, confectionery chocolate is melted bywarming it with hot water. Then it is cooled by spreading
and mixing it on a countertop. The technique is crucial for
creating a beautiful gloss and smooth texture, and is where
skill shines through. In Mosio Chocolate, this chocolate is
teamed with cookies and topped with a crystal of Mosio
salt to produce a treat notable for its mild sweetness. The
baked sweet, Gourmet, is also accented with Mosio salt andhas a classic cookie flavor.
Chef Watanabe understands that confectionery making
relies on agricultural products—flour, eggs, butter, andeven vegetables, at times. “I’m able to make thesegreat-tasting sweets because of good farm products andMosio salt. As I make sweets, I want to remain thankful fornature, that brought forth these blessings, and bringhappiness to those who eat them.”

29

Raw chocolate from places such as
France and Belgium is transformed
into a variety of delicious treats.

Keeping the oven temperatureand cooking time precise is key
to great ﬂavor.

In the tempering process, melted raw chocolate
is spread onto a marble countertop to cool.

Making the baked sweet, chokoron. Attention
to work leads to a delicious product.

Mosio salt crystals. The shop
owner selected the best salt for
chocolate making.

In 2015, a patisserie opening in Nanyo gained
considerable attention. This Western confectionery is
an arm of the long-established producer of Japanese
sweets, Mangikuya. The shop’s chef, Masatoshi Gotol e a r n e d Fr e n ch c u i s i n e f r o m h i s f a t h e r a t a
Mangikuya-owned restaurant, where he was in chargeof desserts. During his rigorous on-the-job training,
he was extremely pleased when his desserts were
ser ved to customers without alteration by his
superiors. He set his sights on becoming a pastry chefand studied at a vocational school in Osaka. After
graduating, he learned under Michihiro Manaka at La
Bamboche and Tadashi Yanagi at Patisserie Tadashi
Yanagi. From Chef Yanagi, he learned the importanceo f c r e a t i n g s we e t s by m e t i c u l o u s l y g a u g i n g
ingredients, taste, and appearance.
After 10 years of training, he returned to hishometown to open Patisserie Mangikuya. He foundthat locally-produced fruits, milk, and eggs were evenfresher and more delicious than the high-priced
ingredients available in Tokyo, and he built contacts
with the farmers who work so hard to produce them.
“In the beginning, when I approached them to obtaining redients, they were war y of me, but after
numerous visits, they came to understand the kind of
sweets I want to make, and now they are importantpartners who help me in many ways.”
Yamagata is called a treasure trove of fruits. The
seasons produce a variety of fruits, including cherries,
melons, peaches, grapes, pears, and apples. Chef
Goto develops ideas for creations while talking withvarious farmers. One of those creations is Marugoto
La France, which hollows out pears grown in Nanyoand fills them with cream (offered for a limited time).
The ripe pears and moderately sweet cream make theperfect pairing, and each year it proves to be a big hit.
The shop takes care to create sweets that are
unexpected and endeavors daily to come up with new
creations. “I want to give our customers great tastethat surpasses their expectations.”

CLEAUVENTERRE

maison de cinQ-dix

6-4 Motomachi, Shiogama-shi, Miyagi 985-0052
TEL.＆FAX. +81-22-781-8301
http://www.cevt-chocolat.com/

728-1 Wakasagoya, Nanyo-shi, Yamagata 999-2262
TEL. +81-238-43-2066 FAX. +81-238-43-6285
http://www.mangikuya.com/

Each season, high-quality fruit from
Yamagata is acquired from nearby farmers.

Masatoshi Goto creatively makes themost of ingredients from Yamagata.

The popular shop welcomes acontinuous stream of customers.
Marugoto La France is made with pears
from Nanyo.

Mont Blanc cakes oﬀer an
exquisite combination of
the aroma of chestnuts
and fresh cream ﬁlling.

30

Fine sweets
極上スイーツine sweets

Cheese Cake House Tirol / Morioka-shi, Iwate

Brugge / Hanamaki-shi, Iwate

Cream Cheesecake

Hiraizumi Golden
Baumkuchen

Our region offers an abundance of superb
sweetsfeaturing
carefully
selected
ingredients, skillfully prepared with the aimof making ever more delicious confections.
Commended by locals and devotees of sweets
everywhere, they provide a special
deliciousness that makes it is impossible tohave just one.

Award-winning
product

Long selling
product

This rich cheesecake was created at the popular local coffee shop,
Tirol, to be served with coffee as part of a set menu. Great care istaken to gauge slight, seasonal changes in cheese to ensure a
consistent, superior flavor for this handmade cheesecake. To
enjoy the light, melt-in-your-mouth texture, we recommend
eating it with a spoon rather than a fork. In addition to plain,more than 20 flavors are on offer, including sake lees andstrawberry.
Cream Cheesecake¥1,420 (Size 4 - approx.12cm diameter). Tax included.
Store frozen up to 30 days. Defrost at room temperature, approx.
30-60 min. Or defrost in refrigerator, approx. 3 hrs.
Available throughout the year.

This beautiful cake was created to evoke and image of the golden
age of Hiraizumi, recently registered as a World Heritage Site.
Ingredients such as flour, rice, and eggs are produced with greatcare by prefectural farmers and used to bake this cake, which iscompleted with an edible coating of golden powder. The unique
texture created by rice flour and assorted grains, and its exquisite
beauty have earned rave reviews. The cake was chosen as one of
the “Top Ten World-class Souvenirs,” by the Reconstruction
Agency.

Cheese Cake House Tirol Inc.
6-34-15 Yamagishi, Morioka-shi, Iwate, 020-0004
TEL&FAX : +81-19-663-3355 http://www.morioka-tirol.com/

Hiraizumi Golden Baumkuchen¥1,800 (1 cake, 12cm diameter, approx. 280 g). Tax excluded.
Keeps for up to 30 days. Store at room temperature.
Available throughout the year.

Brugge Prius
1-28-4 Hoshigaoka, Hanamaki-shi, Iwate, 025-0065
TEL : +81-198-23-0480 FAX : +81-198-23-0480 http://www.bruggeprius.jp/

PIE&CHOU Sugawara /Sendai-shi, Miyagi

Leaf PieLong selling
product

Award-winning
product

Shokichi Sugawara, the fourth generation president of PIE&CHOU
Sugawara, developed a Western-style pie while serving an apprenticeshipin Tokyo during the chaotic period after WWⅡ. Returning home to
Sendai, he continued to develop his own pies, and that is how how Leaf
Pies were born. Rich cream is sandwiched between two large, leaf-shaped
pastry layers. The rich, buttery flavor and crisp texture are perfect in
combination with the cream center. Locals have loved Leaf Pies for morethan 50 years.
Leaf Pie¥227 each, tax included.
Keeps up to 10 days from production date. Store in a cool place.
Available throughout the year.

PIE&CHOU Sugawara
2-4-44 Harano-machi, Miyagino-ku, Sendai-shi, Miyagi, 983-0841
TEL : +81-22-256-6287

31

32

Fine sweets

Fine sweets

Kashiwaya / Koriyama-shi, Fukushima

Kanseido Honten / Aomori-shi, Aomori

Lemo

Apple Kouglof

With their faint flavor of lemon and the pleasant, melt-in-the-mouth sensation
they produces, Lemo cheese tarts are an ever popular choice. The rich taste ofcream cheese and refreshing flavor of lemon produce a graceful harmony thatis fabulous in combination with the almond flour crust. Each tart, perfectly
sized for a tea break, is individually wrapped, making them a great gift item. In
summer, they’re even more delicious when refrigerated before eating.

Kouglof is a butter cake popular in Vienna, Austria. Our specialty, Apple
Kouglof, was developed in hopes of making Japan’s most delicious sweet withJapan’s No.1 apples from Aomori. With its delicious combination of fragrant
butter and the texture of apple, our Apple Kouglof won the top prize fromthe public at the “Aomori Sweets Contest 2014.”

Award-winning
product

Apple Kouglof¥810 (whole cake). Tax included.

Lemo¥150 each, ¥450 (3 pc pkg),¥1,000 (6 pc box). Tax excluded.

Keeps up to 30 days at room temperature. Available throughout the year.

Kanseido Honten Co., Ltd.

Keep at room temperature for up to 12 days from production date.
Available throughout the year.

1-13-21 Shinmachi, Aomori-shi, Aomori, 030-0801
TEL : +81-17-722-3740 FAX : +81-17-722-1661 http://www.rakuten.co.jp/strauss/

Kashiwaya Co., Ltd.
127-5 Aza-miyata, Kubota, Fukuyama-machi, Koriyama-shi, Fukushima, 963-8071
TEL : +81-24-956-5511 FAX : +81-24-956-5551 http://www.usukawa.co.jp/

RAGUENEAU SASAKI / Hirosaki-shi, Aomori
Pastry Noel / Hirosaki-shi, Aomori

Award-winning
product

Ringo no Omoi
Ringo no Omoi is a moist pound cake made with Aomori’s Kogyoku
apples and chocolate. Moderate sugar content gives the cake a rich taste
fit for adults. The cake is crammed with apple pieces that enhance thedeliciousness of the cake with their fabulous tartness and texture. Pastry
Noel’s roll cakes made with cream puff dough and puddings are also
popular.

Kininaru Ringo is an apple pie employing a whole, Aomori-grownapple as the filling. After being cored and dipped in a speciallymade syrup, the preserved apple is wrapped in the pie dough andbaked. As the character of a fresh apple is carefully maintained,
you can enjoy the taste and crunchy texture. Its impressive
appearance makes a luxurious impression, making it a pleasing
treat and popular souvenir or gift. Kininaru Ringo won a gold
prize at the 24th National Confectionary Exposition held in 2012.
Kininaru Ringo¥700 (1 pie), ¥1,400 (2 pies), ¥2,100 (3 pies). Tax included.

Ringo no Omoi
¥1,080 (1 cake). Tax included.
Keeps up to 40 days at room temperature. Available throughout the year.

Keeps up to 45 days at room temperature. Available throughout the year.

Pastry NoelRAGUENEAU SASAKI Co., Ltd
9 Hyakkoku-machi, Hirosaki-shi, Aomori, 036-8035
TEL : +81-172-35-0353 FAX : +81-172-33-7917 http://www.rag-s.com/

2-2 Shinakawa-machi, Hirosaki-shi, Aomori, 036-8183
TEL : +81-172-35-7699 FAX : +81-172-35-7699 http://y-noel.ftw.jp/

Shoeido / Aomori-shi, Aomori

Pastry Noel / Hirosaki-shi, Aomori

Ringo Tappuri PieLong selling
product

Award-winning
product

Ringo Tappuri Pie is a handmade apple pie which can only comefrom Aomori, the top producer of apples in Japan. Baked withsavory cinnamon, it is most notable for its sense of volume—being
thicker than any standard apple pie. Simultaneously enjoy the
crunchy texture of fresh apples, the smooth, jellied juice, and crisp
texture of the crust.
Ringo Tappuri Pie¥2,700 (15cm diameter), ¥3,200 (18cm diameter). Tax included.
Keep refrigerated for up to 7 days. Available throughout the year.

33

Kininaru Ringo

Ringo Rassera
Ringo Rassera is a cupcake made with plentiful pieces ofhoney-preserved, Aomori-grown apples. The cake was named after the“Rassera” cheer shouted during the famous Aomori Nebuta festival.
The red package color also symbolize the image of Nebuta. Shoeido
hoped the cake would, like Nebuta, also become a beloved symbol of
Aomori. The fluffy cupcake is made with Aomori eggs and the lightly
sweet cake harmonizes delightfully with the tartness of the apples.

Long selling
product

Ringo Rassera¥150 each, ¥1,200 (6 cup box),¥2,000 (10 cup box). Tax included.

Pastry Noel

Keeps up to 10 days at room temperature. Available throughout the year.

2-2 Shinakawa-machi, Hirosaki-shi, Aomori, 036-8183
TEL : +81-172-35-7699 FAX : +81-172-35-7699 http://y-noel.ftw.jp/

Shoeido Inc.
1-5-4 Sakae-machi, Aomori-shi, Aomori, 030-0903
TEL : +81-17-743-1863 FAX : +81-17-742-2420 http://www.syoeido.co.jp/

34

Fine sweets

Fine sweets

Shindo Reika / Oga-shi, Akita

Kanemakiya / Niigata-shi, Niigata

Baba-hera Ice CreamLong selling
product

Award-winning
product

Baba-hera ice cream is a seasonal confections available only in Akita. Sold from stalls
along main roads or at special events (festivals, etc.), it is a popular, “must-try”
summer treat. This two-flavor set enables customers to easily enjoy delicious
Baba-hera at home. The pink strawberry flavored and yellow banana flavored ice
creams have a delightful sherbet-like texture. With cones and special spatula
included, you can start enjoying Baba-hera ice cream as soon as it reaches your home.
Assortment of Baba-hera ice cream¥3,130 (tax excluded, shipping charge extra)
Pack includes: ice cream (1000ml pack) x 2, cones x 10, special spatula x 1
Keep frozen. Available from April 1 to November 20.

Kamifuru Poppo
Kamifuru Poppo is a popular sweet developed taking a hint from thewell-known Poppo-yaki of Niigata Prefecture. Kamifuru is the name of a
local arcade street, and this sweet was released to celebrate the arcade’s
renewal in 2009. The greatest feature of it is a fluffy steamed skin. There
are two flavors: the brown sugar buns with sweet potato cream in it, andthe plain buns with the roasted soybean powder cream in it. The wrapping
sheet with the cute little girl illustrated is attractive.
Kamifuru Poppo ¥110 each, tax excluded.
Keep refrigerated for up to 3 days. Available throughout the year except forJuly and August. Keeps up to 2 days at room temperature.
Kanemakiya

Shindo Reika Inc.

3-650 Furumachi-dori, Chuo-ku, Niigata-shi, Niigata, 951-8063
TEL : +81-25-222-0202 FAX : +81-25-222-2699

12-1, Aza-Geyanagane, Kakumazaki, Oga-shi, Akita, 010-0422
TEL : +81-185-46-2066 FAX : +81-185-46-2086 http://babahera.net/

Bunsuido Kashiho / Yahiko-mura, Niigata

Anchindo / Shirataka-machi, Yamagata

Deka KintsubaLong selling
product

Handmade Kintsuba bean cakes are a specialty of Anchindo, a century-old
Japanese sweets shop. Kintsuba consists of a cube of sweetened red beanssurrounded by a paper-thin skin. The filling is made by long simmering of
select red beans from Hokkaido using only sugar and salt as seasoning.
Portions of filling are then shaped into cubes and covered with a thin,flour-based batter. Finally, all six faces of each red bean cube are cooked,
one-by-one on a hot griddle. The production process has not varied since it
was developed back in 1914. At the Yamagata food products branch shop in
Ginza, Tokyo, Anchindo’s Kintsuba has been selected as one of the 10 bestproducts for 8 consecutive years. There are several additional varieties ofKintsuba available. Deka Kintsuba, larger than the standard size, will morethan satisfy your appetite. Kuriiri Deka Kintsuba is for chestnut lovers, andSakura Deka Kintsuba, featuring cherry blossoms, is available only in spring.

Pandayaki Yahikomusume An

Patisserie Maruya / Murakami-shi, Niigata

Osama no PuddingAward-winning
product

Deka Kintsuba ¥260 each, ¥2,200 (8 pc pkg)
Deka Kintsuba with Chestnuts ¥300 each. Tax included.
Keeps up to 14 days at room temperature. Available throughout the year.

Anchindo Inc.
2464-2 Juo, Shirataka-machi, Nishiokitama-gun, Yamagata, 992-0821
TEL : +81-238-85-3018 FAX : +81-238-85-3471 http://anchindo.com/

Nihon Seinyu / Takahata-machi, Yamagata
Long selling
product

Oshidori Milk Cake
This sweet milk cake, rich in calcium, has been a popular, well-loved item for
more than 70 years. Its subtle, milky flavor has not changed over all that time,and it is a favorite comfort food for many. These days, its taste and longshelf-life have made it an increasingly popular as an MRE (meal read to eat) for
hiking and mountain climbing. In addition to the standard milk flavor, cherry,
Japanese La France pear, powdered green tea, and strawberry are available.
Oshidori Milk Cake
¥200 (9 bar package) Tax excluded.
Best eaten within 10 months. Store at room temperature away from direct sunlight in aplace not subject to high heat and humidity. Available throughout the year.

Nihon Seinyu Co.,Ltd694-1 Aza takanoichi, Oaza nukanome, Takahata-machi, Higashiokitama-gun, Yamagata, 999-2176
TEL : +81-238-58-0131 FAX : +81-238-57-4481 http://www.nihonseinyu.co.jp/index.html

35

Pandayaki Yahikomusume An is a panda-shaped cake made withrice flour. Its filling is made from Yahiko-musume beans, awell-known variety of edamame green soybean from Niigata
Prefecture. These famous-brand beans, boasting a bright green
color, and rich aroma and flavor, are harvested and brought tomarket early in summer, before other types are available. And they
make a delicious filling for Pandayaki, a specialty of Bunsuido
Kashiho, located near the Yahiko Shrine an Important Cultural
Asset of Japan. Our Pandayaki is also available with two otherfillings—red bean jam and custard cream.
Pandayaki Yahikomusume An ¥150 each,¥930 (6 pc box), ¥1,850 (12 pc box). Tax included.
Keeps up to 1 day at room temperature, 2 days in refrigerator,
20 days in freezer. Available throughout the year.
Shipped only within Niigata Prefecture.
Advance orders can be taken, depending on availability of ingredients.

Bunsuido Kashiho
1041-1 Yahiko, Yahiko-mura, Nishikanbara-gun, Niigata, 959-0323
TEL : +81-256-94-2282 FAX : +81-256-94-2589
http://tabelog.com/niigata/A1501/A150102/15003623/

Osama no Pudding, literally meaning “King’s Pudding,” is made withrichly flavored milk from Jersey cattle raised in the Tainai Highlands.
Other ingredients include Madagascar vanilla beans and egg yolk. The
pudding consists of three layers—smooth pudding sandwiched
between fresh cream on top and delicious caramel sauce at thebottom. The gorgeous taste produced by this combination yields a
pudding truly “fit for a king.” This treat was selected as Niigata
Prefecture’s representative at the national Pudding Expo in 2008.
Osama no Pudding¥300 (85g cup),¥1,800 (6 cups in original, panda-print box). Tax excluded.
Keep refrigerated for up to 6 days from the production date.
Available throughout the year.

Patisserie Maruya
2250 Kanaya, Murakami-shi, Niigata, 959-3124
TEL : +81-254-62-2117 FAX : +81-254-62-2117 http://sweets-maruya.com/

36

Regional sweets

地スイーツ

egionalsweetsRegional sweets are popular confections that utilize
local ingredients and techniques unique to thoseregions. Common to each of the selections presented
here is the fact that their deliciousness can be enjoyedby all with peace of mind. To achieve this, the flavors
and nutrients of natural ingredients are maximized
and the use of additives and allergens avoided.

Asari Kashiten / Takizawa-shi, Iwate

Suika Manju
These manju (steamed buns with filling) are made using watermelons, a specialtyof the city of Takizawa. Matcha tea is kneaded into the dough for the outer layer
to create a cute resemblance to watermelons. Both watermelon juice andwatermelon flesh are added to the filling to further enhance the refreshing,summer-like flavor. Asari Kashiten prepares Japanese sweets using safe, reliable
ingredients from Japan, primarily grown in Iwate Prefecture. Manju sold in thefall made with apples and yamabudo grapes are also popular.
Suika Manju¥875 (8 pc box). Tax included.
Best eaten within 10 days. Store at room temperature away from direct sunlight in aplace not subject to high heat and humidity. Refrigerate after opening.
Only available during the summer (July-September).

Asari Kashiten Ltd.
323-5 Hanoki-sawayama, Takizawa-shi, Iwate, 020-0625
TEL : +81-19-688-3127 FAX : +81-19-688-3112 http://www.office-web.jp/asarikashiten

Yagisawa Shoten / Rikuzentakata-shi, Iwate
Award-winning
product

Miso Pão de Ló (Pandero)Pão de Ló is said to have been introduced from Portugal. The cake has asoft, fluffy texture on the inside like a half-baked castella cake. The
slightly sweet sponge cake is made from organic flour and fresh eggs
from Tategamori Ark Farm in the city of Ichinoseki, and speciallymanufactured miso from Yagisawa Shoten, founded approximately 200
years ago. The flavor is accented by the delicate aroma of miso, and thecake was awarded the highest honor at the Iwate Prefecture Hometown
Foods Competition.
Miso Pão de Ló (Pandero)¥1,400 (Approx. 20cm diameter, approx. 300 g). Tax excluded.
Keep refrigerated for up to 30 days from date of manufacture.
Defrost in the refrigerator for half a day. Available throughout the year.

Yagisawa Shoten Co., Ltd.
41 Aza-suwa, Yahagi-cho, Rikuzentakata-shi, Iwate, 029-2201
TEL : +81-192-55-3261 FAX : +81-192-55-3262 http://www.yagisawa-s.co.jp

Our A r ar e ar e m ade following the tr aditional m ethod using
Miyakogane glutinous rice locally grown in Watari. The dough is driedin the sun for a few days to draw out its flavor and then baked withcare to a soft, refined texture. A variety of flavors are available, suchas miso, shoyu (soy sauce) and other local condiments. There are evenpopular laver (dried sea weed) and sea squirt (hoya) flavors from thesea along the Miyagi coast.

Miyaginoarare / Watari-cho, Miyagi

ArareLong selling
product

Arare
From ¥362 (Tax excluded)
Keeps up to 90 days at room temperature. Available throughout the year.

Miyaginoarare Co., Ltd.
51 Fukita, Kashima, Okuma, Watari-cho, Watari-gun, Miyagi, 989-2371
TEL : +81-223-34-1417 FAX : +81-223-34-8011 http://miyaginoarare.co.jp/3738

Regional sweets

Regional sweets

Jobon-no-Sato Roadside Rest Area / Isinomaki-shi, Miyagi

MosaganMosagan is a popular sweet available at the remarkable Jobon-no-Sato
Roadside Rest Area, National Highway 45, where vegetable stands, restaurants
and hot spring facilities are all available in one spot. Vegetables grown by
local, licensed eco-farmers, are featured at the vegetable stands, which also sellrice, flowers, and homemade rice cakes and sweets. Travelers flock to the area
on holidays. The main ingredient of Mosagan is Japanese yam, grown by
Taiko Chiba, a farmer of Minami-Sanriku town. This delicious steamed cakehas a delightfully soft, sticky texture because of the fine Japanese yam.

Award-winning
product

Sawaya Bee Farm / Yokohama-machi, Aomori

Koguriyama Farm / Hirosaki-shi, Aomori,Taberu Hachimitsu

Koguriyama Waguri Sweets

Mosagan ¥210 per bag, tax excluded.
Good for 2 days at room temperature.
Please contact Jobon-no-Sato for detailed information on availability.
No order is acceptable in advance.

Jobon-no-Sato Roadside Rest Area
1-1 Aza-Futagokitashimo, Kofunakoshi, Isinomaki-shi, Miyagi, 986-0132
TEL : +81-225-62-3670 FAX : +81-225-62-3672 http://www.joubon.com/

Sukagawa Gelato / Sukagawa-shi, Fukushima
Hakuakan / Aizuwakamatsu-shi, Fukushima

Mizusayaka

Additive-free Gelato,
Handmade by Farmers

Long selling
product

Taberu Hachimitsu is pure honey containing four kinds of nuts—
almonds, cashews, walnuts and macadamias. Each nut is roasted
with the right amount of salt to further enhance the honey’s
sweetness. Customers praise our honey, saying, “It’s hard to stopwith just one taste.” Taberu Hachimitsu is available in twovarieties: acacia honey, with its elegant taste, and chestnut honeywith a slightly bitter sweetness. A box of assorted honey is also
popular as a souvenir or a gift.
Taberu Hachimitsu (Honey Sweets)
Acacia Honey: ¥1,095 (120g)
Chestnut Honey: ¥1,000 (120g). Tax exclusive.

English inquiries
welcomeKeeps up to 1 year at room temperature away from direct sunlight.
Available throughout the year.
*Do not feed this honey to infants under 12 months old.

Sawaya Bee Farm
40-6 Aza-nakahata, Yokohama-machi, Kamikita-gun, Aomori, 039-4116
TEL : +81-175-78-2995 FAX : +81-175-78-2995 http://sawaya-yoho.jp/

Mizusayaka is a “water jelly” made with natural, spring water fromOze National Park. The cold dessert is characterized by its crystal
clear color and the natural taste of Oze’s spring water. It’s fresh
appearance and smooth texture make it an attractive, excellent
choice for a summer dessert. Mizusayaka is typically served with asweet syrup, and two types are available: brown sugar and citron. It
also goes well with honey or a mixture of wasabi and soy sauce.
Mizusayaka¥3,000 (9 pcs, tax & shipping excluded)

Our special Gelato is made with fresh vegetables and fruits
grown by local farmers, including pumpkins, cucumbers, apples
and others. Fresh milk, the main ingredient of this Italian-style
ice cream, is purchased from a local cattle ranch, and no
artificial additives or colorings are used. Various flavors areavailable, with Mineraru Shio Miruku (Mineral Salt Milk) gelato
being especially popular. It offers the rich taste of milk and arefreshing aftertaste with a bit of a kick thanks to the Andesrock salt.
Additive-free Gelato, Handmade by Farmers¥3,800 (box with 12 cups, 100ml each). Tax included,
shipping excluded.

Keeps up to 3 months at room temperature. Available throughout the year.

Store at -18℃ or below.
Available throughout the year. Limited availability for some seasonal flavors.

Hakuakan Co., Ltd.

Sukagawa Gelato Co., Ltd.

24-14 Tenjin-machi, Aizuwakamatsu-shi, Fukushima, 965-0832
TEL : +81-242-27-0898 FAX : +81-242-27-0898 http://greens.st.wakwak.ne.jp/905186/

191-1 Nakanotaira, Emochi, Sukagawa-shi, Fukushima, 962-0811
TEL : +81-248-63-7501 FAX : +81-248-63-7502

39

Koguriyama Waguri Sweets are original sweets made with large,
sweet chestnuts grown with care at Koguriyama Farm. Especiallylarge pieces are selected for our Sweetened Chestnuts with
Astringent Coating and Marrons Glaces. These chestnuts are
slowly processed to yield an authentic chestnut flavor and richtaste. Ice Mont Blanc, with 25% chestnut paste, has the rich flavorof sweet chestnuts, just like, as its name suggests, Mont Blanc cake.
Koguriyama Waguri Sweets
Sweetened Chestnuts (large) with Astringent Coating:¥2,500 (6 pc jar, tax excluded). Keeps up to 1 year at room temperature.
Marrons glaces (large):¥2,000 (3 pc box, tax excluded). Keeps up to 6 months at room temperature.
Ice Mont Blanc: ¥350 (standard cup),¥800 (premium cup). Tax excluded. Store frozen.
Available throughout the year.
(Sweetened chestnuts and marrons glaces are limited in quantity.)

Koguriyama Farm
153 Komatsugasawa, Koguriyama, Hirosaki-shi, Aomori, 036-8127
TEL : +81-80-6051-6159 FAX : +81-172-87-7539 http://koguriyamafarm.jimdo.com/

Ootake Kashiho / Towada-shi, Aomori

Aomori no Majo no Toronama Chocolate Sand
This sweet, “Aomori Witch’s Chocolate Cake with Fresh Cream” inEnglish, is popular due to its distinctive fluffy, melt-in-the-mouth
texture. The key to its deliciousness is super-fine rice powder,developed in cooperation with local farmers. The powder gives thecake a beloved stickiness, impossible to achieve with wheat flour.
The combination of highest-grade chocolate and select fresh cream
produces an irresistibly creamy, rich texture and flavor.
Aomori no Majo no Toronama Chocolate Sand
¥1,002 (4 pc box). Tax excluded.
Keeps for up to 30 days in freezer. Available throughout the year.

Ootake Kashiho Co., Ltd.
7-28 Higashiichiban-cho, Towada-shi, Aomori, 034-0012
TEL : +81-176-22-4715 FAX : +81-176-22-4027 http://ootake.net/

Award-winning
product

40

Regional sweets

Regional sweets

BeFavo / Hirosaki-shi, Aomori

Marutomo / Sakata-shi, Yamagata

PASTAMISTA / Kamo-shi, Niigata

World Heritage Shirakami Nama-hachimitsu

Fuufuru, a wheat gluten-based,
baked confection with apie-like texture

Macaroni Chips

World Heritage Shirakami Nama-hachimitsu is additive-free honeyharvested in the beech forest at the foot of the Shirakami
mountains. Honeybees ripen honey in the comb by flapping theirwings to extract water. This honey is harvested in fully ripe
condition, with 80 percent sugar content. It features the gentle
flavor and sweetness only found in 100% pure honey—totallydifferent from prematurely harvested honey, which must beconcentrated by heating and sweetened with sugar.
World Heritage Shirakami Nama-hachimitsu¥1,200 (110g jar). Tax included.
Keeps up to 2 years at room temperature. Available throughout the year.

BeFavo57 Tamogi-machi, Hirosaki-shi, Aomori, 036-8055
TEL : +81-172-35-8111 FAX : +81-172-32-4208 http://www.honey-comb.org/

Hatoya Seika / Aomori-shi, Aomori

Matsunoya / Higashine-shi, Yamagata

Soft Ringo

Long selling
product

Higashine Bijin
Long selling
product

Long selling
product

Award-winning
product

Soft Ringo (Soft Apple) is a simple sweet, produced by cutting
and immediately freeze-drying 1cm-thick slices of fresh apple.
Soft and easy to eat, the apple’s natural tartness and sweet flavor
make for a delightful taste experience. Everyone, from young
children to the elderly and any health-conscious adult, can enjoy
them without concern, as a low calorie, additive-free snack highin nutritional value.

Award-winning
product

Forty-odd years ago, a jumbo, fleshy plum with small pit was
discovered in Higashine-shi. These plums are well-pickled and fully
aged, with no preservatives or artificial colors, to make Higashine
Bijin. There are two kinds of Higashine Bijin. Kanjuku-ume is afully ripened plum, with a mellow taste. Aoume is a green plum
which characteristic crispy texture. Both make handy presents forhealth-conscious friends and family.

Shonai-fu is a nutritious food made with high quality flour. Our specialty,
Fuufuru, is a baked sweet made with special Shonai-fu exclusively producedfor our use. Baked directly over a fire, the finished treat has a pie-liketexture and appearance with a delightful, crispy texture. Two flavors areavailable—sugar, and “sea” flavor, with a hint of salt and sesame. Fuufuru
attracts fans of all ages with its fragrant smell and mild sweetness.
Fuufuru, a wheat gluten-based,
baked confection with a pie-like texture¥330 (8 pc pkg), ¥1,080 (18 pc box). Tax included.

Macaroni Chips¥300 (100g bag). Tax excluded.

Keeps up to 4 months from the production date.
Store at room temperature away from high heat and humidity.
Available throughout the year.

Keep at room temperature for up to 3 months from the production date.
Available throughout the year.

Marutomo Co., Ltd.

PASTAMISTA

34 Aza-nishida, Sakata-shi, Yamagata, 999-6862
TEL : +81-234-62-2424 FAX : +81-234-62-3301
http://www.fu-marutomo.co.jp

2-8, Kokucho, Kamo-shi, Niigata, 959-1371
TEL : +81-256-52-9256 FAX : +81-256-52-1198
http://www.pasta-mista.com/

Wataroku / Gosen-shi, Niigata

Vegetable Roll CakeLong selling
product

The appealing colors of these nourishing, great-tasting roll cakes come fromthe vegetables added to the batter before baking. The yellow cake contains
pumpkin, green contains spinach, and orange contains carrot & tomato. No
artificial colorings are used. All color and taste comes naturally from thevegetables. The not-too-sweet whipped cream filling enhances the natural
flavor, so even vegetable-haters will enjoy these tasty treats.

Soft Ringo (Fuji / Orin)¥130 (2 slices per pkg), ¥1,170 (8 pkg box). Tax excluded.

Higashine Bijin¥198 (1pc, medium-sized), ¥242 (1pc, large, fully ripened),¥2,200 (10 pcs, medium-sized, in a fancy box). Tax included.

Keeps up to 5 months at room temperature.
Available throughout the year.

Store up to 2 months at room temperature.
Available throughout the year.

Keep refrigerated for up to 2 days. Available throughout the year.

Hatoya Seika Co., Ltd.

Matsunoya Ltd.

Wataroku

69-1 Aza-taniwaki, Oaza-koubata, Aomori-shi, Aomori, 030-0943
TEL : +81-17-738-3500 FAX : +81-17-738-7591 http://www.a-hatoya.com/

1-2-20 Ippongi, Higashine-shi, Yamagata, 999-3717
TEL : +81-237-53-9888 FAX : +81-237-53-9889 http://umekashi-matsunoya.com/

962-2 Isenokawa, Gosen-shi, Niigata, 959-1813
TEL : +81-250-42-2667 FAX : +81-250-42-2667 http://www.wataroku.jp/

41

Macaroni Chips are boiled penne pasta sprinkled with rice flour(made with locally produced Koshihikari) and deep-fried at a hightemperature. Seven flavors are available: garlic pepper, potage,
soy sauce & butter, black pepper, seaweed & salt, curry, andconsommé. With a great, appetizing aroma, they are good for asnack or side dish. Kamo City is reputedly the birthplace ofdomestically produced macaroni, and community activities
related to the town’ s macaroni history triggered the invention of
Macaroni Chips.

Vegetable Roll Cake
¥800 (1 roll), ¥2,500 (3 roll box). Tax excluded.

42米粉・雑穀スイーツ

Sweets made with rice flour & assorted grains

Sweets made with rice flour & assorted grains
The springy, moist texture of sweets made with rice flour really sets them apart. New tastes areappearing one after another. Sweets made with assorted grains are also becoming popular as people
become more health conscious.

Mebukiya (Iwate Abe Seifun) /Hanamaki-shi, Iwate

Grain Cookie

Sendai Kokusai Hotel / Sendai-shi, Miyagi

Roll cake with Sendai Miso Flavor
Sendai Kokusai Hotel original“Tohoku Ganba-Roll”

Ishigama Bakery Birthday/ Rifu-cho, Miyagi

WarasukoLong selling
product

Award-winning
product

These cookies combine grains from Iwate prefecture with the best fruits ofthe mountains, fields and forests, and make the most of their flavors. They
have been served as refreshments by domestic airlines and sold oninternational flights. Popular for their simple tastes and interesting textures,the five varieties incorporate ingredients such as Japanese millet & sesame,common millet & hazelnut, and foxtail millet & pumpkin. The package
design is based on a traditional rice bag.

English inquiries
welcomeGrain Cookie¥600 (10 pc pkg). Tax excluded.
Keeps up to 90 days at room temperature. Available throughout the year.

Mebukiya (Iwate Abe Seifun Co., Ltd.)3-85-1 Kochi, Ishidoriya-cho, Hanamaki-shi, Iwate, 028-3101
TEL : +81-198-45-4880 FAX : +81-198-45-4887 http://www.mebukiya.co.jp/

Hanayaka / Misato-machi, Miyagi

Patisserie Angelina / Isinomaki-shi, Miyagi

Cheesecake

Mai Ring

This cake was created by a pastry chef at Sendai Kokusai Hotel
who actively uses the local ingredients. For the sponge part, rice
flour made in Miyagi Prefecture is used, and for the cream,
caramelized crispy walnut is used and then Sendai miso is added asa secret flavor. The chewy sponge, walnut aroma and miso flavor
combine altogether into the delightful taste. The number of visitor
to the hotel is increasing because of the cake lovers seeking after
the delicacy.
Tohoku Ganba-Roll Sendai Miso Flavor¥1,426 (1 roll), ¥288 (per slice). Tax excluded.
Best on the day of purchase. Keep refrigerated.
Available throughout the year.

Sendai Kokusai Hotel
6-1,Chuo, 4-chome, Aoba-ku, Sendai, Miyagi, 980-0021
TEL : +81-22-268-1111 FAX : +81-22-268-1122 http://www.tobu-skh.co.jp/

Warasuko are rusk cubes seasoned with Japanese flavorings.
Their central ingredient is a special bread made with flour fromrice grown in Tome City, Miyagi Prefecture. With a crispy
texture and shaped for easy eating, they come in a variety offlavors. Most popular are the rich and tasty Sendai Miso, thespicy Kogashi Kinako, and Wasanbon, with a refined sweetness.
“Warasuko” means “children” in the Tohoku dialect, and thesetreats are popular as snacks and gifts for all ages.
Warasuko ¥500 (1 pkg, 24 pcs), ¥1,500 (gift set with 3 pkg),¥3,000 (gift set with 6 pkg). Tax excluded.
Keeps for up to 110 days at room temperature.
Available throughout the year.

Ishigama Bakery Birthday (Fuji Shoji Co., Ltd.)
3-3 Sugayadai, Rifu-cho, Miyagi-gun, Miyagi, 981-0135
TEL : +81-22-395-8660 FAX : +81-22-767-8352
http://www.ishigama-birthday.jp/

Sasaya Minakawa Seika / Shimogo-machi, Fukushima

Aizu Nishikaido Soba Manju
A key ingredient in cheesecake from Hanayaka is flour made with
100% Hitomebore rice, a premium rice of Miyagi Prefecture. Other
featured ingredients are fresh eggs and domestically produced cream
cheese. This cheesecake was developed following Hanayaka’s motto,“Our cake is safe for all, even children with wheat allergies.” Thecake features the rich taste of cream cheese and a moderate
sweetness. Vendors of our cake include the vegetable garden
restaurant, No-no-kaze, and the Hananoka-Ichiba vegetable stand.

Mai Ring is made from 100% Miyagi rice flour. Because the cake isbaked in an oven instead of being deep-fried like most donuts, it
has a moist texture, just like a sponge cake. There are 10 flavors,
including the local favorite, zunda, and the very Japanese flavor of
miso. Moderate sweetness maximizes, rather than masks, the tasteof the ingredients. In addition to zunda and miso, vanilla,
chocolate, soybean, strawberry, matcha, pumpkin, marron, andcaramel are available.

Aizu Nishikaido Soba Manju are regionally famous Japanese buns madewith Aizu no Kaori, a locally produced buckwheat flour known for its
excellent flavor and elasticity. Baked to a nice crispness, with mildly
sweetened smooth bean jam inside and a walnut on top, these are truly atreat. Local jidori eggs and honey from Aizu are used to make the dough,producing a natural sweetness and richness that emphasizes the uniqe
buckwheat flavor. Shimono-machi town is a famous tourist spot known for
the Ouchijuku Inn, and these manju are particularly popular among visitors.

Cheesecake¥1,093 (1 cake), ¥185 (per slice). Tax excluded.

Mai Ring
Contact us for pricing.

Aizu Nishikaido Soba Manju¥675 (5 pcs), ¥1,350 (10 pcs). Tax excluded.

Best if consumed within 6 days after the date of manufacture.
Keep refrigerated. Available throughout the year.

Keeps up to 30 days at room temperature. Available throughout the year.

Keeps up to 40 days at room temperature. Available throughout the year

Patisserie Angelina

Sasaya Minakawa Seika

2-1-2 Akebono, Ishinomaki-shi, Miyagi, 986-0862
TEL : +81-225-22-1595 FAX : +81-225-22-1593
http://www.h4.dion.ne.jp/ angelina

3340-1 Michiue, Yagoshima, Shimogo-machi, Minamiaizu-gun,
Fukushima, 969-5204
TEL : +81-241-67-2648 FAX : +81-241-67-4414

Hanayaka Co., Ltd.
14-20 Neriushi-Aza, Misato-machi, Toda-gun, Miyagi, 989-4203
TEL : +81-229-59-1250 FAX : +81-229-59-1250

43Long selling
product

44

Sweets made with rice flour & assorted grains

Sweets made with rice flour & assorted grains

Kan-ei-do / Hirosaki-shi, Aomori

Unpei

Long selling
product

Unpei is a traditional sweet of Tsugaru, made by kneading
together sticky rice and sugar. A typical unpei comes in a
half-moon shape with spiral or marbled pattern on its face. Other
shapes, including likenesses of carp, shrimp and chrysanthemum,
have long been produced for ceremonial occasions. In addition tospiral or marble patterns, the Kan-ei-do sweets store sells unpei
with original flavors like black sesame, red shiso (perilla) or green
laver (seaweed), which are also popular for their mild sweetness
and soft texture.
Unpei ¥165 (per piece). Tax included.
Keeps up to 15 days at room temperature. Available throughout the year.

Kan-ei-do
41 Daikan-cho, Hirosaki-shi, Aomori, 036-8001
TEL : +81-172-32-1011 FAX : +81-172-32-1011

Okome no Kekiyasan GURI / Niigata-shi, Niigata

Komeko Chiffon CakeLong selling
product

Komeko Chiffon Cake is a special chiffon made with finely milled 100%
Koshihikari rice grown in Niigata Prefecture. Using rice purchased directly from a
local farmer, the chiffon batter is prepared and baked in a special waterless cooker,
giving the cake its moist and fluffy texture. A variety of flavors is available,
including plain, coffee, earl grey tea, pumpkin, banana, double cheese and matcha
dainagon bean, all of which are popular as gift items and available for pre-order.
Komeko Chiffon Cake
Plain / Cheese: ¥1,500,
Double Cheese / Fig & Walnut: ¥1,800,
Matcha Dainagon: ¥2,000 (all 20-cm diameter). Tax included.
(Examples. Contact us for quotes on specific varieties.)
Good up to 3 days (summer) and 4 days (winter) from production date.
Store in a dark, cool place away from direct sunlight.
Available throughout the year. Pre-order is required.

Okome no Kekiyasan GURI (Cakeshop GURI)
2-1-10 Yanagihara, Kita-ku, Niigata-shi, Niigata, 950-3326
TEL : +81-90-5343-2150 FAX : +81-25-386-4949

Ichinoho Honten / Akita-shi, Akita

Shitogi Mamegaki
In Akita, a primitive type of rice cake is made by soaking uncookedrice to soften it, grinding it into flour, and then forming roundish
cakes called Shitogi. In the bitter cold of Akita’s winters, the sliced
rice cakes are traditionally dried to preserve them. Shitogi Mamegaki
is a snack that carries on that tradition. Made with mochigome(glutinous rice) from Akita, the cakes are crisply roasted to produce alight, crunchy texture and simple flavor deliciously accented by blacksoybeans.

Long selling
product

Award-winning
product

Maruya Honten / Niigata-shi, Niigata

Okome Horohoro

Sakuma Shokuhin / Sanjo-shi, Niigata

Soy-milk Gelato

Award-winning
product

Shitogi Mamegaki (Rice cracker with beans)¥600 (20 pc pkg). Tax excluded.
Keeps up to 60 days at room temperature. Available throughout the year.

Ichinoho Honten
2-4-15 Nakadori, Akita-shi, Akita, 010-0001
TEL : +81-18-837-3800 FAX : +81-18-831-0010 http://www.shitogi.jp/

Eisei Food / Sakata-shi, Yamagata
Award-winning
product

45

La France Chiffon Cake
This sweet is handmade with care using rice flour produced from
Tsuyahime, a Yamagata-grown rice. Enjoy the unique texture andtaste given to this spongy chiffon cake by the rice flour and thedelicate aroma from the included powder of La France pears. Eisei
Food thrives on producing handmade sweets using local ingredients,
and is gaining a reputation beyond Yamagata, as well.

These cookies are made with Koshihikari rice flour produced in
Niigata Prefecture and finished with Maruya Honten’s own uniqueprocess. Dough containing the rice flour, Hokkaido butter andhome-made almond powder is kneaded and baked, then finishedwith a coating of mildly sweet Wasanbon sugar. Okome Horohoro isa star product of Maruya Honten, focused on expertise in sweets
making since its founding in 1878. The cookies were awarded the top
prize at Niigata’s prefectural souvenir contest in 2013. The cookies’delicate sweetness and melt-in-the-mouth texture are a true delight.

Soy-milk Gelato was developed in hopes of bringing the joy of ice
cream to children allergic to eggs and cow’s milk. The main
ingredients in our gelato are 100% fresh soy milk made with Enrei
soy beans grown in Niigata Prefecture and sugar from sugar beets.
Soy-milk Gelato is characterized by a freshness and light taste in
the mouth. Four flavors are available: plain, strawberry, chocolate
and matcha (powdered green tea), none containing any dairy
products. Our gelato is only sold over-the-counter at the store.
Healthy donuts made with bean-curd byproducts are also popular.

La France Chiffon Cake
¥1,200 (Large),¥500 (Small). Tax included.

Okome Horohoro ¥550 (7 pc pkg),¥800 (9 pc box). Tax excluded.

Soy-milk Gelato¥320 (90ml each) Tax excluded.

Keeps up to 14 days at room temperature. Available throughout the year.

Keeps up to 20 days at room temperature. Available throughout the year.

Keep frozen. Available throughout the year. Sold only at the store.

Eisei Food

Maruya Honten Co., Ltd.

Sakuma Shokuhin Co., Ltd.

2-5 Wakahamacho, Sakata-shi, Yamagata, 998-0857
TEL : +81-234-43-0102 FAX : +81-234-43-0102

1038 Rokuban-cho, Higashibori-dori, Chuo-ku, Niigata-shi, Niigata, 951-8065
TEL : +81-25-229-3335 FAX : +81-25-229-3337 http://www.maruyahonten.com/

163-1 Higashi-honjoji, Sanjo-shi, Niigata, 955-0823
TEL : +81-256-33-2273 FAX : +81-256-35-7659

46

フルーツ・野菜スイーツ

Sweets made with fruits & vegetables

Sweets made with fruits & vegetables
Tohoku and Niigata have a rich natural environment and are a treasure trove of fruits and vegetables.
Sweets that leverage the inherent flavors of these ingredients have been developed through the repeated
innovation only possible in the region where these fruits and vegetables are actually produced.

Berry Very Labo (Yamamoto Strawberry Farm) / Yamamoto-cho, Miyagi

Strawberry Shaved Ice and Strawberry Pizza
The Yamamoto and Watari area is the top strawberry producing area in
Tohoku, and these sweets bring you the true essence of strawberries.
Strawberry Shaved Ice is made with shaved fresh-frozen strawberries
covered with a fresh strawberry syrup, condensed milk and strawberry ice
cream—a truly luxurious treat full of strawberries! Our special Strawberry
Pizza is abundantly topped with raw, fresh strawberries, a taste experience
you can’t find anywhere else.

ARIV / Kitakami-shi, Iwate

Futago Satoimo Shittori Chocolat
This cake features a flavorful harmony between Futago Satoimo andchocolate. Futago Satoimo is a taro specific to the northern region that has
been grown for about 300 years. It is notable for its stickiness, rich flavor andsmooth texture. Taro root is turned into a paste and added to the batter tocreate a rich, sumptuous flavor. Small, solid chunks of taro are also included
for an added textural treat.

Strawberry Shaved Ice ¥450
Strawberry Pizza (18cm in diameter) ¥698
Tax excluded.
Strawberry Shaved Ice: Available from June to October.
Strawberry Pizza: Available throughout the year.
Only available at the cafe or store counter.
Consume on day of purchase.

Futago Satoimo Shittori Chocolat¥950 (1 cake, 250g). Tax excluded.

Berry Very Labo (Yamamoto Strawberry Farm)Store in freezer (-18℃ or below) for up to 60 days. Available throughout the year.
Defrost and enjoy.

60 Aza-inami, Yamadera, Yamamoto-cho, Watari-gun, Miyagi, 989-2201
TEL : +81-223-37-4356 FAX : +81-223-29-4958 http://berryverylabo.com/

ARIV Co., Ltd. (Dolcissima)
1-7-10 Hon-dori, Kitakami-shi, Iwate, 024-0094
TEL : +81-197-62-6078 FAX : +81-197-62-6078 http://www.rakuten.co.jp/dolcissima/

Miyagi Korogaki Cooperative / Shiroishi-shi, Miyagi

KorogakiForest Kitchen / Kuji-shi, Iwate

Vegetable Scone

Kagetsudo / Morioka-shi, Iwate
Long selling
product

Printemps Nouveau

Long selling
product

Shiroishi City is famous for Hachiya-Gaki, a large, nicely-shaped fruit
known as the “king” of persimmons. Hachiya-Gaki are carefully
hand-peeled and naturally dried in the cold wind and sunshine of the
Zao Mountains. They are a popular gift item because of their good
shape and refined sweetness, and advance orders pour in each year.
You can enjoy their rich taste by eating plain, or employ them indishes such as marinade or tempura.
Korogaki ¥3,200 (1kg - 12-18 pcs, average) Tax included.
*Reference price. Set of 3 packs, each containing 4-6 pcs is available.
Keeps up to 22 days at room temperature.
Available from mid-December to the end of January.

Miyagi Korogaki Cooperative
37 Aza-hikage, Odairanakanome, Shiroishi-shi, Miyagi, 989-0216
TEL : +81-224-25-3013 FAX : +81-224-25-9500 http://www.korogaki.jp/

Long selling
product

These scones are made with an abundance of Nanbu flour, wholegrains, and vegetables grown by the company using a minimum ofagrochemicals. Forest Kitchen’s Haruko Kimura was born on aworking farm. The delicious, safe snacks she later made for her
children gained a following, and she began selling them as snacks.
There are 10 varieties, including wild rice & walnut and fresh
spinach & coconut. In addition to the regularly available types,
seasonal flavors can also be enjoyed.
Vegetable Scone¥350 (3 pc pack). Tax excluded.

Printemps Nouveau is said to be the king of roll cakes. Filled with anabundance of select strawberry, kiwi, pear, and golden peach, it offers
a novel experience of textures—almost as if you are eating fresh fruit,rather than cake. Nanbu flour and eggs from Iwate prefecture areused in the delicious cake layer, and slightly sweet fresh cream from
Hokkaido in the filling. The generous amount of fruit revealed witheach slice of the cake is a beautiful and impressive sight.
Printemps Nouveau¥2,480 (1 cake) Tax included.
Shipping charge included except for Okinawa prefecture.

Okasyo / Fukushima-shi, Fukushima

Aya Farm’s Domestic Dried Fruits
Our dried fruit packs were developed through the activities of the “Fukushima
Prefectural Project to Produce Local Specialties for Exploration of New Sales
Channels.” Six Japan-grown fruits are available: nectarines, apples, tomatoes,
kiwis, figs and peaches. All are deliciously moist, naturally sweet, and rich innutrients. No additives are used. A set including each of the six fruits in its own
individual pack is available. These delicious fruits in easily carried packs havebecome popular as a snack food at sporting events and workplaces, alike.
Aya Farm’s Domestic Dried Fruits¥3,000 (6 packs), ¥500 (per pack). Tax exclusive.

Keeps up to 20 days at room temperature. Available throughout the year.

Keeps for up to 3 days. Store at 10°℃ or below.
Available throughout the year.

Forest Kitchen

Kagetsudo Co., Ltd.

Okasyo Co., Ltd.

19-83 Okawame-cho, Kuji-shi, Iwate, 028-0091
TEL : +81-194-55-5626 FAX : +81-194-55-5626 http://hareko.jimdo.com/

2-9-2 Minami-odori, Morioka-shi, Iwate, 020-0874
TEL : +81-19-651-1155 FAX : +81-19-652-0908 http://www.kagetsudo.co.jp

3-271 Aza-yokozuka, Arai, Fukushima-shi, Fukushima, 960-2156
TEL : +81-24-593-2254 FAX : +81-24-593-0269 http://www.okasyo.co.jp/

47

Figs keep up to 120 days. All others—180 days. Store at room temperature.
Available throughout the year.

48

Sweets made with fruits & vegetables

Sweets made with fruits & vegetables

Watasui / Sukagawa-shi, Fukushima

Murai Seika / Nanbu-cho, Aomori

Anekko / Hirosaki-shi, Aomori

Dried Fruits Nanaka
Domestic & Additive-free

Kiku Jam

Dakekimi Sweets

Award-winning
product

Award-winning
product

Our dried fruits are made from domestically grown fresh fruits famed fortheir taste, but too irregular for sale in the fresh fruit aisle. Beautiful indried form, however, and containing no extra sugar or other additives, they
deliver a natural taste bonanza. Nanaka, as its name suggests, is a popular
set of seven different, individually packed, dried fruits. Highly regarded fortheir natural taste reflecting the freshness of the original fruit, they werechosen as one of the “10 best of the best souvenirs” in a contest sponsoredby the Japanese Reconstruction Agency.
Dried Fruits Nanaka, Domestic & Additive-free¥3,000 (7 pack box of different dried fruits, including Goen apples,

Pikko apples, Japanese pears, sweet persimmons, Shiranuhi citrus fruits,
mandarins and watermelons). Tax excluded.
Keeps up to 6 months at room temperature. Available throughout the year.

Watasui Co., Ltd. (Additive-free Natural Dried Fruits F2R)
22 Oroshi-machi, Sukagawa-shi, Fukushima, 962-0053
TEL : +81-248-76-2038 FAX : +81-248-75-4859 http://f2r-w.com/

Okazaki / Date-shi, Fukushima

Okashi no Miyakin / Shichinohe-machi, Aomori

Momo no Mitsu

Nagaimo Yokan
Long selling
product

Nanbu town in Aomori Prefecture has long been known for the
production of edible kiku (chrysanthemums). Abo-kyu, a key
variety of chrysanthemum, is characterized by its bright yellow
color and elegant aroma. Our Kiku Jam starts with fresh Abo-kyu
petals, which are steamed and dried before jam making begins.
This process retains the chrysanthemum’s unique aroma andtexture. Mildly sweetened, Kiku Jam is great on toast or yogurt, or
as a drink with hot water.
Kiku Jam (Chrysanthemum Jam)
¥680 (120g jar, tax included)

Award-winning
product

Dakekimi is an Aomori-grown variety of sweet corn featuring 18%
sugar content—equivalent to melon flesh. Anekko’s signature
Dakekimi sweets are made with Dakekimi corn milled into a fine
powder using our own, proprietary technology. Our sweets—
including roll cake, pudding and ice cream—are developed in close
cooperation with farmers and traditional Japanese sweet shops, andare popular among people of all ages.
Dakekimi Sweets
Dakekimi Roll Cake: ¥1,600 (whole cake)
Dakekimi Pudding: ¥1,300 (3 pudding cups per set)
Dakekimi Ice Cream: ¥1,600 (3 individual cups per set)
Tax included.

Keeps up to 1 year at room temperature. Available throughout the year.

Keep roll cakes and puddings refrigerated for up to 2 days.
*Sweets are shipped in a frozen state. Please consume
within 2 days of defrosting. Available throughout the year.

Murai Seika Inc.

Anekko Inc.

7-2 Aza-nitanda, Toga, Nanbu-cho, Sannohe-gun, Aomori, 039-0611
TEL : +81-178-75-1040 FAX : +81-178-75-1287 http://www.muraiseika.jp/

77-4 Aza-kawazoe, Oaza-miyaji, Hirosaki-shi, Aomori, 036-1341
TEL : +81-172-82-1055 FAX : +81-172-82-1060 http://www.anekko.jp/

Shikisai / Akita-shi, Akita
Our peach syrup, Momo no Mitsu, is made by hand from Akatsuki( “daybreak” ) peaches, a signature fruit of Date City, one of theleading peach-growing areas in Fukushima Prefecture. The natural
taste of fresh peaches is concentrated in this syrup without adding
sugar. Enjoy it in various ways—as a topping on yogurt or as adrink with alcohol or soda water. Momo no Mitsu was developed
through the activities of the “Fukushima Prefectural Project to
Produce Local Specialties for Exploration of New Sales Channels.”
Momo no Mitsu has since become a very popular and highly
regarded gift item.

Makio Farm Best Berry Yogurt Mousse
Nagaimo Yokan (sweet jellied yam puree) from Aomori, the largest
producer of Japanese yams, has been loved as a signature sweet ofour district since its introduction about 30 years ago. Several times
in the past we considered taking it off the market because of
equipment malfunctions, but at the request of locals, sales wereresumed and its popularity reached new heights. The greatest
feature of this confection is that Japanese yam comprises fully halfof its total weight. Due to the high percentage of yam content, you
can enjoy the yam’s characteristic flavor and sticky texture.

Raspberries and blueberries organically grown on our farm are lavishlyemployed in making this special yogurt mousse. The mousse and the spongecake base are specially produced with fresh yogurt made from the milk of
pasture raised Jersey cows. The sponge also includes rice flour made from
Akita Komachi rice, grown by local farmers. The rice flour gives the spongea springy texture and deep-bodied taste that goes well with mousse and tart,
but sweet fruits. This yogurt mousse won the first prize at the Akita
Prefecture Specialty Product Development Contest in 2014.
Makio Farm Best Berry Yogurt Mousse¥2,160 (tax included)

Momo no Mitsu¥1,200 (90g bottle). Tax excluded.

Nagaimo Yokan (Sweet jellied yam puree)¥1,490 (8 pcs per box, tax included)

Keeps up to 1 year at room temperature. Available throughout the year.

Keeps up to 180 days at room temperature. Available throughout the year.

Keeps for up to 60 days in freezer. Available throughout the year.
After defrosting, please consume within a day.

Okazaki Ltd.

Okashi no Miyakin

Shikisai Co., Ltd.

9 Aza-kabuki, Isazawa, Yanagawa-machi, Date-shi, Fukushima, 960-0701
TEL : +81-24-577-0683 FAX : +81-24-577-7758

329-1 Aza-shichinohe, Shichinohe-machi, Kamikita-gun, Aomori, 039-2525
TEL : +81-176-62-5100 FAX : +81-176-62-6880 http://okashinomiyakin.com/

58-1 Aza-Wadai, Taiheihatta, Akita-shi, Akita, 010-1101
TEL : +81-18-838-2570 FAX : +81-18-838-2988 http://www.akita-shikisai.com/

49

Award-winning
product

50

Sweets made with fruits & vegetables

Sweets made with fruits & vegetables

Sato Kanroku Shoten / Nikaho-shi, Akita

Saegusa Factory / Sagae-shi, Yamagata

Ichijikuyasan no Ichijikukanroni

Petitjelly CherryLong selling
product

White Zenoa, a fig variety introduced from France in the early Meiji period(about 150 years ago) is used to make our Ichijikuyasan no Ichijikukanroni.
These figs, with soft, sweet and aromatic flesh, are cooked with sugar andstarch syrup for over 6 hours, until the figs take on a transparent, amber color.
The concentrated fig juice gives this treat a uniquely delicious taste. Our red
wine flavor, which is less sweet, is also popular.

Patisserie Heiwado / Mamurogawa-machi, Yamagata
Award-winning
product

Tart Jingoemon
Award-winning
product

Sweetened boiled figs
¥535 (200g, 5-7 figs per pkg), ¥594 (red wine flavor, 200g, 5-7 figs per bag).
Tax included.
Keeps up to 6 months at room temperature. Available throughout the year.

Sato Kanroku Shoten
26 Shimogo, Otake, Nikaho-shi, Akita, 018-0322
TEL : +81-184-74-3617 FAX : +81-184-74-3288 http://ichijiku-ya.com

Kineya Honten / Kaminoyama-shi, Yamagata

Yamagata Chocolanbo
Each of these luxurious truffle chocolates contains a whole Yamagata
cherry. The cherries are specially processed and flavored with brandy. They
are then coated with a lightly sweet mixture of chocolate, cream and liquor.
Finally, the truffles are sprinkled with Yamagata sakuranbo (cherry)powder. This distinctive confection of Yamagata, with its refreshing flavor
and sophisticated texture, has become one the prefecture’s newest, featured
attractions.
Yamagata Chocolanbo¥1,000 (4 pcs), ¥1,420 (6 pcs). Tax included.

This beautiful, jewel-like fruit jelly was developed to allow enjoymentof fresh-from-the-farm cherries through the whole year. Cherriesgrown in the orchards of Yamagata are picked one-by-one, thencarefully boiled, coated in sweet and sour jelly and frozen. Since they
are frozen at the time of purchase, you can enjoy three textures—
sherbet, half thawed, and jelly—by varying the degree of thawing.

Tart Jingoemon is a tart containing Jingoemon taro, a vegetabletraditionally grown by a local clan and closely guarded for its strong
glutinous character. The combination of the tart crust made withrice flour, the taro cream mixed with cheese, and the domestic
grated cheese sprinkled over the top makes for a rich, fascinating
taste experience. This tart was awarded a prize for excellence in the
Yamagata Hometown Foods Competition.

Petitjelly Cherry¥1,200（8 pc box). Tax excluded.

Tart Jingoemon¥200 each, tax excluded.

Store frozen for 60 days. Available throughout the year.

Keep frozen for up to 30 days. Consume within
5 days after defrosting.
Available throughout the year.

Saegusa Factory Co., Ltd.
7-50 Nishinekitamachi, Sagae-shi, Yamagata, 991-0004
TEL : +81-237-85-7393 FAX : +81-237-85-7395
http://www.rakuten.co.jp/saegusa-factory/

Keeps up to 20 days. Store around 10-20℃, away from direct sunlight in a place
not subject to high heat and humidity. Available throughout the year.

Patisserie Heiwado Co., Ltd.
129-5 Oaza-aramachi, Mamurogawa-machi, Mogami-gun, Yamagata, 999-5312
TEL : +81-233-62-2762 FAX : +81-233-62-3600 http://www.heiwado-co.jp/

Kineya Honten Co., Ltd.
2-3-12 Benten, Kaminoyama-shi, Yamagata, 999-3161
TEL : +81-23-673-5444 FAX : +81-23-672-1236 http://www.kineya.co.jp/

Wafu Gelato Okaji / Niigata-shi, Niigata

Niigata Murakami Hojicha Gelato
Juichiya / Yamagata-shi, Yamagata

Shine Muscat Daifuku
The Seedless Shine Muscat is a high-grade grape variety with edible peel grown inYamagata. Our Shine Muscat Daifuku consists of a large Shine Muscat grape at thecenter, surrounded by sweet bean jam and all wrapped up in a soft layer of rice-cakemade with Yamagata’s Himenomochi glutinous rice. With each bite, enjoy thedelightful springiness of the rice cake followed by the crispness of the grape. This isa seasonal product available in accordance with the Shine Muscat harvest each year,
thus ensuring the full sweetness and flavor of the fresh fruit in each daifuku.
Shine Muscat Daifuku¥200 each, ¥1,250 (6 pc set), ¥2,150 (10 pc set). Tax excluded.

Award-winning
product

Niigata Murakami Hojicha Gelato is a Japanese-style frozen confection
flavored with roasted green tea from Murakami City, famous for green
tea production. One of the biggest challenges in its development was
how to bring out the flavor of roasted green tea in a cold gelato. It took
us four years to finally work out a unique and effective method of
production. Now you can savor the milky gelato and distinct flavor ofroasted green tea—a collaboration of western and Japanese tastes. In
order to maintain a consistent taste year-round, the amount of milk fat isseasonally adjusted.
Niigata Murakami Hojicha Gelato¥300 (single serve), ¥400 (double serve).
Shipped (domestic only): ¥3,500(6 cup box, 140g per cup, shipping included). Tax included.

Keeps up to 3 days at room temperature.
Only available from September to mid-December.

Keep frozen. Available throughout the year.
Destination of shipping request should be somewhere within Japan.
Larger sets of 8 cups or 12 cups also available.

Juichiya Co., Ltd

Wafu Gelato Okaji

2-2-24 Zao-Matsugaoka, Yamagata-shi, Yamagata, 990-2338
TEL : +81-23-689-0011 FAX : +81-23-689-0012 http://www.juichiya.jp

2-12-8 Mizukino, Nishi-ku, Niigata-shi, Niigata, 950-2264
TEL : +81-25-239-3910 FAX : +81-25-239-3910 http://www.okaji-ice.com/

51

52

吟醸スイーツ

Sweets featuring fermented ingredients

Sweets featuring fermented ingredients
In Tohoku and Niigata numerous regional breweries produce sake and miso, and many locally-madesweets utilize their superb flavors. The exquisite, distinctive tastes produced through fermentation
truly bring something new and exciting to sweets.

Hanayama Tawemon Shoten / Osaki-shi, Miyagi

Saka Manju

Long selling
product

Hanayama Tawemon Shoten is a long-standing shop established in 1717. According
to records, our Saka Manju was offered to and received by the local lord. The outerlayer is made with rice flour and our homemade Doburoku, unrefined sake. This iswrapped around red-bean jam and steamed to make Sakamanju. Following a
traditional rising method passed down from the Edo era, the rice dough for the outerlayer is first raised with sake only, then raised for the second time over charcoal. Our
shop maintains the traditional taste by adjusting the amount of the flour and thelength of steaming time because the rising process depends on the weather.

Patisserie Ouraya / Ofunato-shi, Iwate

Sake cake SuisenAward-winning
product

Award-winning
product

This cake, suited to the adult palate, is made with junmai sake from the Suisen
brewery in Iwate. Though our shop was swept away by the tsunami following theGreat East Japan Earthquake, Ouraya reopened for business in a new shop andresumed selling our delicious sake cake with Suisen, which had also been recoveringfrom damage suffered in the earthquake. Soaked in sake, the refined flavor, distinctive
aroma and moist character of this finely textured, egg-white-based sponge cake has
made it a consistently popular item. Although the taste and aroma of sake are its
signature features, it can still be enjoyed by those with a low tolerance for alcohol.

Saka Manju¥162 each, ¥2,700 (15 pcs in frozen, iced pack). Tax included.
Keeps up to 1 month frozen. Available throughout the year.

Hanayama Tawemon Shoten
147 Ninokamae, Iwadeyama, Osaki-shi, Miyagi, 989-6436
TEL : +81-229-72-1004 FAX : +81-229-72-0956 http://www.hanayama-manjyuu.jp/

Sake cake Suisen¥148 (per piece, tax excluded)
Keeps up to 20 days. Store at room temperature. Available throughout the year.

Patisserie Ouraya 17-3 Aza-shimohira, Ofunato-cho, Ofunato-shi, Iwate, 022-0002

Ebiki / Tome-shi, Miyagi

TEL : +81-192-26-3275 FAX : +81-192-26-3275

Miso Ice Cream and Shoyu Makoron
ASABIRAKI / Morioka-shi, Iwate

Moritami Shuzouten / Osaki-shi, Miyagi

Ginjo Ryoen

Moriizumi Seishu Jelly

These are the hottest-selling confections made by the miso and soy sauce maker,
Ebiki, founded in 1833. Miso Ice Cream is made by grilling their vaunted miso
until it reaches its full, fragrant flavor and adding it to the vanilla ice cream. Ebiki
also proudly offers Shoyu Makoron, cookies flavored with their traditional soy
sauce. These are patterned after the Western macaroon, but contain peanut rather
than almond flour. Enjoy their crispy texture, shoyu flavor and simple sweetness.

Long selling
product

Long selling
product

Miso Ice Cream: ¥232 (120ml cup).
Shoyu Macoron: ¥2,167 (Set of 6 bags, 160g per bag). Tax excluded.
Miso Ice Cream: Keep refrigerated.
Shoyu Macoron: Keeps up to 100 days at room temperature.
Keeps up to 100 days at room temperature. Available throughout the year.

Ebiki
22 Mikkamachi, Teraike, Toyoma-machi, Tome-shi, Miyagi, 987-0702
TEL : +81-220-52-2015 FAX : +81-220-52-2102 http://www.ebiki.com/

Kaneko Farm / Shimogo-machi, Fukushima
This cake is made with an abundance of the junmai ginjo sake,
Yumeakari, the signature brand of Asabiraki brewery, founded in
1871. In this unique offering from the brewery, castella cake madewith high-quality eggs and flour is liberally soaked with ginjo sake,resulting in a cake infused with much more alcohol than most suchcakes. It is a favorite with those who love Japanese sake, even if
they don’t have a sweet tooth, and is popular purchased as a giftpaired with sake.
Ginjo Ryoen¥1,200 (whole cake - 390g). Tax excluded.
Keep at room temperature for up to 6 months from date of production.
Available throughout the year. Alcohol content 3%

ASABIRAKI Co., Ltd.
10-34 Daijiji-cho, Morioka-shi, Iwate, 020-0828
TEL : +81-19-652-3111 FAX : +81-19-624-4303
http://www.asabiraki-net.jp/zizake/guid/cake.html

53

Golden Yogurt
Moriizumi Seishu Jelly is a confection for adults, containing aliberal amount of Moriizumi sake from the Moritami Shuzouten,
established in 1883. Each bite offers a smooth, soft taste of sakeand a nice sake aroma. Our brewery is located adjacent to the Old
Yubikan, thought to be the oldest school building in Japan. Many atourist stops by our store and comments appreciatively that, “I cancasually taste rich Moriizumi sake through this sweet.”Award-winning
product

Golden Yogurt is a plain yogurt made with fresh milk from Jersey cattle, ararity in Japan. Produced with select lactic acid bacterium, Golden Yogurt ischaracterized by the light gold cream layer appearing on top when the bottle
is opened. This forms because the fresh milk is sterilized and fermented “asis,” without homogenizing. The yogurt features a rich taste and smoothtexture like cream cheese. You can enjoy it plain or flavored with honey or
blueberry sauce.

Moriizumi Seishu Jelly¥260 (120g, tax excluded)

Golden Yogurt¥259 (250g, smal), ¥454 (450g, large). Tax excluded.

Keeps up to 6 months at room temperature.
Available throughout the year. Sold only at the store.

Keep refrigerated for up to 21 days from the production date.
Available throughout the year.

Moritami Shuzouten

Kaneko Farm

15 Kamikawara-machi, Iwadeyama, Osaki-shi, Miyagi, 989-6433
TEL : +81-229-72-1010 FAX : +81-229-72-1010

178-1 Aza-tsurugaike, Oaza-sawada, Shimogo-machi, Minamiaizu-gun, Fukushima, 969-5344
TEL : +81-241-67-4120 FAX : +81-241-67-4120 http://www.kaneko-bokujyou.jp/

54Sweets featuring fermented ingredients

Sweets featuring fermented ingredients

Kimuraya Corporation / Yokote-shi, Akita

Okashi no Kurata / Yuzawa-shi, Akita

Hata-hata Pie

Soy Sauce Roll Cake

Award-winning
product

SEN-NEN KOJIYA / Minami Uonuma-shi, Niigata
Award-winning
product

Long selling
product

Nihonshu BaumkuchenThis is a specialty baumkuchen, with a caramel flavor, evoking images of thebeautiful Hakkaisan mountains of Niigata. Fermented butter, almond and thedaiginjo-shu sake, Hakkaisan, from the HAKKAISAN BREWERY of Niigata areused in the batter. Each cake layer is baked with care, and the white, outerdecoration symbolizes snow covering the mountains. This cake has a rich taste andsweetness, in excellent harmony with the Japanese sake aroma. This baumkuchen isa perfect choice for a sweet from Niigata, a prefecture famous for its sake.
Nihonshu (Sake) Baumkuchen¥1,686 (whole cake, tax excluded)

Keeps up to 20 days from production date. Store at 20℃ or below.
Available throughout the year.
For an order of more than 5, allow a week for domestic delivery.

SEN-NEN KOJIYA (HAKKAISAN BREWERY CO.,LTD.)2294-15 Miya, Minami Uonuma-shi, Niigata, 949-6775
TEL : +81-800-800-4181 FAX : +81-25-775-3188 http://www.sennen-koujiya.jp

This specialty sweet is a piecrust-like treat shaped like a sandfish(hata-hata), the prefectural fish of Akita. An abundance of butter iskneaded into the dough, which is then brushed with shottsuru, afish sauce made from sandfish, and baked with care. The piecrustfeatures a crispy texture and a faint aroma of shottsuru thatenhances the sweetness. Kimuraya Confectionery is an establishedsweets shop with a history spanning over 110 years. The main shopbuilding has been designated a Registered Tangible Cultural
Property by the Agency for Cultural Affairs.
Hata-hata Pie¥1,200 (10 pc box, tax excluded)
Keeps up to 60 days at room temperature. Available throughout the year.

Kimuraya Corporation
5-23 Omachi, Yokote-shi, Akita, 013-0021 http://yokote-kimuraya.com/
TEL : +81-182-32-0700 FAX : +81-182-32-7676

This popular cake from Okashi no Kurata, a well-known sweets
shop founded in 1853, is enticing for its faint flavor of fragrant soy
sauce that envelops the palate. The soy sauce is sourced from along-standing soy sauce brewery in Akita, founded in the same year
as our shop. Adding the soy sauce to the cream in the cake battercreates a unique richness and flavor. The cake batter is preparedwith rice flour made entirely from Akita Komachi rice to produce aspringy texture. Other products, such as Soy Sauce Macaron and
Soy Sauce Ice Cream are also popular.

Furumachi Kouji Seizosho / Niigata-shi, Niigata

Kouji Ice Cream Monaka
This is a specialty confection combining delicious ice cream with the naturally sweet
malted rice (kouji) used in making the monaka shell. Enjoy the subtle sweetness ofmalted rice and the creamy melting sensation of the ice cream. The owner of an
onigiri (rice ball) shop in Ginza, Tokyo became enchanted by the malted rice ofNiigata and opened our shop, Furumachi Kouji Seizosho, here in 2009. Other
popular products are Kouji Drink, combing malted rice with various ingredients, andKouji Ame, a sweet syrup with the delicious taste of malted rice sealed in the agar.

Soy Sauce Roll Cake
¥1,566 (per roll, tax included). *Shipping excluded.
Keeps for up to 30 days in freezer. Available throughout the year.

Okashi no Kurata

Kouji Ice Cream Monaka
From ¥380 (per piece, tax excluded)

1 Koganehara, Yuzawa-shi, Akita, 012-0021
TEL : +81-183-73-5185 FAX : +81-183-73-5142
http://www.okashinokurata.com/

Keep refrigerated for up to a day. Available from June to around November.
Sold only at the store.

Furumachi Kouji Seizosho
533 Niban-cho, Furumachi-dori, Chuo-ku, Niigata-shi, Niigata, 951-8063
TEL : +81-25-228-6570 FAX : +81-25-228-6571 http://www.furumachi-kouji.com/

Okome no Kashikobo Comeru (Rice Products Bakery Comeru) / Sakata-shi, Yamagata

Okome no Jizake Kasutera
Okome no Jizake Kasutera which literally means “local sake-soaked castella” is a
popular sweet from Okome no Kashikobo Comeru sweets store. It is their policy
to use only rice flour made with locally grown rice. The castella batter made withrice flour and eggs from the Shonai district, is baked, then liberally saturated withlocal sake. Enjoy the terrine-like moist texture and rich flavor of Japanese sake.
This flavorful cake won a special prize in the “Supreme World-class Souvenir”
competition sponsored by the Reconstruction Agency.
Okome no Jizake Kasutera (Local Sake-Soaked Castella)¥806 (whole cake - W12xD7xH5cm, tax excluded)

Award-winning
product

Furumachi Kouji Seizosho / Niigata-shi, Niigata

Kouji Gelato
Responding to requests from customers hoping for a dairy-free gelato, Kouji Gelato
was born. The main ingredients are rice and soy milk, and you can enjoy three flavors:
kouji soy milk, ginger ale, and Echigono-ichigo strawberry. Fermented rice makes sweet
kouji (malted rice) and the simple flavor of this gelato is loved by many, including those
who don’t like ordinary gelato. Since our gelato is a great way to savor kouji, said to begood for health and beauty, it has become very popular among women these days.
Kouji Gelato
Kouji Soymilk, Ginger Ale Ice Cream ¥360 each (94ml cup).
Echigono-ichigo Strawberry ¥380 (94ml cup). Tax excluded.

Keeps up to 21 days. Store at room temperature away from direct sunlightin a place not subject to high heat and humidity. Available throughout the year.
Note: This cake is not suitable for minors, those strongly affected by alcohol,
or individuals scheduled to drive soon after eating.

Keep frozen. Available throughout the year.

Okome no kashikobo Comeru (Rice Products Bakery Comeru)

Furumachi Kouji Seizosho

4-11-6 Higashiizumi-cho, Sakata-shi, Yamagata, 998-0013
TEL : +81-234-28-8333 FAX : +81-234-28-8335 http://www.comeru.jp

533 Niban-cho, Furumachi-dori, Chuo-ku, Niigata-shi, Niigata, 951-8063
TEL : +81-25-228-6570 FAX : +81-25-228-6571 http://www.furumachi-kouji.com/

55

56

List of outlets in Japan
Shops in other areas of Japan offering Tohoku and Niigata products for direct sale.

Outlet shops from each prefecture (Antenna shops) offer a variety of attractive products,
in addition to the specialties listed in this catalogue. Please take your time to stop byat these shops when you visit Tokyo or Fukuoka.

Iwate

Miyagi

Fukushima

Fukushima

Aomori

Akita

Akita

Iwate Ginga Plaza
5-15-1-1F, Ginza, Chuo-ku, Tokyo 104-0061
TEL : +81-3-3524-8315 URL : http://www.iwate-ginpla.net/

Miyagi Furusato Plaza
1-2-2, 1F-2F, Higashi Ikebukuro, Toshima-ku, Tokyo 170-0013
TEL : +81-3-5956-3511 URL : http://cocomiyagi.jp/

Nihonbashi Fukushimakan MIDETTE
4-3-16-1F, Nihonbashimuromachi, Chuo-ku, Tokyo 103-0022
TEL : +81-3-6262-3977 URL：http://midette.com/

Fukushima Yaesu Tourism and Exchange Center
2-6-21-1F, Yaesu Chuo-ku, Tokyo 104-0028
TEL : +81-3-3275-0855 URL : http://www.tif.ne.jp/jp/sp/yaesu/

Aomori Hokusaikan Tokyo Store
2-3-11, Fujimi, Chiyoda-ku, Tokyo 102-0071
TEL : +81-3-3237-8371 URL : http://www.umai-aomori.jp/buy/antenashop/antenashop.phtml

Prior to this publication, four Japanese editions, twoEnglish editions and one Chinese edition (in both
Simplified and Traditional Chinese) have been published,
and are available for free download from the following
website:http://www.kasseiken.jp/investigation/index.php

Akita Bisaikan
4-10-8-1F (Wing Takanawa West III), Takanawa, Minato-ku, Tokyo 108-0074
TEL : +81-3-5447-1010 URL : http://www.akita-bisaikan.jp/

Akita Furusatokan
2-10-1-1F, Yuurakucho, Chiyoda-ku, Tokyo 100-0006
TEL : +81-3-3214-2670 URL : http://www.a-bussan.jp/shop/tokyo/

2016 Tohoku & Niigata, Japan
SPECIAL FOOD SELECTIONSSPECIAL EDITION

A Special Selection of Exceptional Confections and Sweets

OISHII YAMAGATA PLAZA
Yamagata

1-5-10, 1F-2F, Ginza, Chuo-ku, Tokyo 104-0061
TEL : +81-3-5250-1750 URL : http://www.oishii-yamagata.jp/

Publication : March, 2016
Chief editor : Yoko Ushio

Niigata

Omotesando・Niigatakan N'ESPACE”
4-11-7, Jinguumae, Shibuya-ku, Tokyo 150-0001
TEL : +81-3-5771-7711 URL : http://www.nico.or.jp/nespace/

Publisher : Tohoku Regional Advancement Center
Centre Building 9F, Chuo 2-9-10, Aoba-ku,
Sendai-shi, Miyagi 980-0021 JAPANTEL : +81-22-225-1426
FAX : +81-22-225-0082

Aomori
Iwate
Akita

Michinoku Yume Plaza
2-8-34-1F, Tenjin, Chuo-ku, Fukuoka 810-0001
TEL : +81-92-736-1122 URL : https://www.facebook.com/yumepla

URL : http://www.kasseiken.jp

English editorial advisor:
Ken Schmidt*Please note that not all products from this catalogue are available at the stores listed above.
*Some of the websites above may not offer an English version.

57

Professor, Tohoku Fukushi University
Sendai, Japan