TeradataPossible 2024:
We Make It Possible
Sponsorship Prospectus© 2024 Teradata. All rights reserved.

Dear valued partner,
As enterprises increasingly invest in the AI-driven future, the demand for data andanalytics initiatives supported by AI/ML technology is on the rise. In fact, 69% of executive
leaders anticipate such initiatives will be predominantly supported by AI/ML technology within
the next three years.
At this critical juncture, organizations poised to drive AI innovation forward require the supportof business, analytics, and technology partners like yourself to navigate and realize thepossibilities of tomorrow's data landscape.
Your expertise and partnership are invaluable to us, which is why we are extending this special
invitation for you to join us as a sponsor at Possible 2024, Teradata's premier global data andanalytics event. This event is meticulously crafted to empower our esteemed customers,
guiding them towards business confidence and value realization from Trusted AI today.

Join us alongside industry experts, thought
leaders, and executive peers to tackle themost pressing issues in AI, data, and cloudtechnology facing enterprise businesses
today. Through a series of immersive,personalized, and high-value face-to-faceevents, we will collectively chart the course
toward AI innovation and success.
Together, let’s make AI innovation a reality
at Possible 2024.

Participating as a sponsor offers a remarkable opportunity to forge meaningful connections withdecision-makers, influencers, and leaders eager to enhance business performance using
Teradata's unparalleled cloud analytics and data platform.
Are you ready to unlock what's Possible?

© 2024 Teradata. All rights reserved.

Jacqueline WoodsChief Marketing Officer,Teradata2

Dates and locations
LondonSeptember 16 – 18
InterContinental London – The O2

Los Angeles
October 7 – 10JW Marriott Los Angeles L.A. LIVE© 2024 Teradata. All rights reserved.

3

Expected audience

Personas

Industries

Expected attendance•Line-of-business leaders•

Financial services•

450 attendees in London•

Analytics leaders•

Healthcare•

550 attendees in Los Angeles•

Technical leaders•

Manufacturing•

Analytical/technical influencers•

Transportation•

Data scientists and engineers•Retail•

Data architects•Telecommunications

•

DBAs

•

Government•

Business analysts© 2024 Teradata. All rights reserved.

4

2023 Attendee Profiles

PersonasIndustries
Analytical/technical influencers
Analytics leaders© 2024 Teradata. All rights reserved.

Financial Services
Government

Business analysts

Healthcare

Data architects

Manufacturing

Data scientists and engineers

RetailDBAs

Telco

Line of business leaders

Transportation

Technical leaders

Other5

2023 Sponsors© 2024 Teradata. All rights reserved.

6

Agenda overview – London
Day 1

Day 2

Day 3

MorningMorningMorning•

Hands-on workshop: Teradata VantageCloud Lake•••Main-stage keynotes
Expo hubTrack sessions
••••
•
•

Accelerating Analytics AI/MLData Management/GovernanceModern Platform/Architecture

Main-stage keynotes
Expo hubTrack sessions
•••

•
•

Accelerating Analytics AI/ML
Data Management/GovernanceModern Platform/Architecture

Hands-on workshop: Teradata VantageCloud Lake
Exam certification prep: Teradata Vantage™
Enterprise Associate 2.4

Afternoon••••

Afternoon

Hands-on workshop: ClearScape Analytics™
Expo hub opens
Sponsor and Teradata experiences
Opening keynote on hub stage•••

Afternoon

Mainstage keynotes
Expo hubTrack sessions••••••

Accelerating Analytics AI/ML
Data Management/GovernanceModern Platform/Architecture•••••Evening•

Evening

Welcome reception in expo hub© 2024 Teradata. All rights reserved.

•

Celebration and networking event

Mainstage keynotes
Expo hubTrack sessions

Accelerating Analytics AI/ML
Data Management/GovernanceModern Platform/Architecture

Hands-on workshop: ClearScape Analytics™
Exam certification prep: Vantage Enterprise
Associate 2.4

Evening•

Event closes
7Agenda overview – Los AngelesDay 1

Day 2

Day 3

Day 4

MorningMorningMorningMorning•

Hands-on workshop: ClearScape
Analytics™

•••

Main-stage keynotes
Expo hubTrack sessions•••

Afternoon••••

VantageCloud Lake

Expo hub opens
Sponsor and Teradata
experiences
Opening keynote on hub stageEvening•

Accelerating Analytics AI/ML
Data Management/GovernanceModern Platform/Architecture

Afternoon

Hands-on workshop: Teradata

•
•
•

•

•
•
•

•
•

•
•
•

Celebration and networking
event

•

Hands-on workshops:

Teradata VantageCloud Lake

Certification exam prep:

VantageCloud Lake Associate 2.0Afternoon•

Peer-to-peer networking lunchAccelerating Analytics AI/ML
Data Management/GovernanceModern Platform/Architecture

Evening••

Accelerating Analytics AI/ML
Data Management/GovernanceModern Platform/Architecture

Expo hubTrack sessions

Accelerating Analytics AI/ML
Data Management/GovernanceModern Platform/Architecture

Evening

Welcome reception in expo hub

Mainstage keynotes
Expo hubTrack sessions

Afternoon

Mainstage keynotes
Expo hubTrack sessions
••
••
•
•

Main program closes

Evening••

Hands-on workshop:
ClearScape Analytics™

Certification exam prep:

Vantage Enterprise Associate 2.4 with
ClearScape Analytics™

© 2024 Teradata. All rights reserved.

8

Sponsorship tiers

DiamondGold

Silver

$600,000 for global sponsorship$250,000 for global sponsorship$35,000 for each location or$60,000 for global sponsorship•••

10% early bird discount(available until July 1, 2024)

10% early bird discount(available until July 1, 2024)•(1) Global Diamondsponsorship available•(2) Global Gold sponsorships available•

Only available until August 16, 2024•

10% early bird discount(available until July 1, 2024)•(10) Silver sponsorships
available per city•

Only available until August 16, 2024

Only available until August 16, 2024

© 2024 Teradata. All rights reserved.

9

Diamond Sponsorship: $600,000
One Diamond sponsorship available for Teradata Possible event series (eachbenefit listed below available at both London and Los Angeles)
Speaking opportunities
1 main-stage speaking
session*••••Branding andpromotions
Welcome reception –exclusive sponsor
branding•

Customer speaker highlyrecommended

1 media interview with
theCUBE*•Hub stage – exclusive
sponsor branding

Select 2 of the following:•Mobile app – sponsor
profile•Breakout session*•Roundtable session•

Hub Stage presentation*

Logo featured in:••

Teradata Possible event page•

Organic and paid social media
and promotional emails•

On-site digital signage and ads

Lead generation andbusiness development•

Premium turnkey solution
kiosk

•

First-choice opportunity toselect kiosk location•

1 lead scanner•

List of registeredcompanies provided 2weeks prior to event•

Opt-in attendee info
provided from leadscanner, speaking
session(s), and mobile app

Passes and hotel rooms

Meeting space• 15 complimentary sponsorpasses•• 15 complimentary customer
passes1 private meeting room
available throughout theevent for customer
meetings• Opportunity to purchaseadditional discountedpasses• Opportunity to reserverooms within a dedicatedroom block (15 rooms)•

Must be booked 21 days aheadof event•

Sponsors responsible for cost

Sponsor promotional kit••

Templated graphics and copy
for LinkedIn, X, and Facebook© 2024 Teradata. All rights reserved.

* Session will be recorded, and recordings to be provided to sponsor one week after the event ends.

10Gold Sponsorship: $250,000
2 Gold sponsorships available for Teradata Possible event series (each benefit
listed below available at both London and Los Angeles)
Speaking opportunities
1 main-stage speaking session*••

Customer speaker required for session

Branding and promotions•

Mobile app – sponsor profile

Lead generation andbusiness development•

Logo featured in:•

Premium turnkey solution kiosk• 3 complimentary customer passes

Select 2 of the following:••

Breakout session*•

Roundtable session•

Hub Stage presentation*

Passes and hotel rooms• 10 complimentary sponsor passes•

Teradata Possible event page•

Opportunity to select kiosk location•

Organic and paid social media &promotional emails•

1 lead scanner• Opportunity to purchase additional
discounted passes•

On-site digital signage and ads•

List of registered companies
provided 2 weeks prior to event• Opportunity to reserve rooms withina dedicated room block (10 rooms)•

Opt-in attendee info provided fromlead scanner, speaking session(s),and mobile app

Sponsor promotional kit••

Templated graphics and copy for
LinkedIn, X, and Facebook•

Must be booked 21 days ahead of event•

Sponsors responsible for cost

* Session will be recorded, and recordings to be provided to sponsor one week after the event ends.

© 2024 Teradata. All rights reserved.

11

Silver Sponsorship: $35,000 per city or $60,000
10 Silver sponsorships available for Teradata Possible event series (each benefit
listed below available at both London and Los Angeles)
Branding and promotions•Mobile app – sponsor profile

Lead generation andbusiness development•Logo featured in:••

Teradata Possible event page•

Organic and paid social mediaand promotional emails•

On-site digital signage and adsSponsor Promotional Kit••

Templated graphics and copy forLinkedIn, X, and Facebook

Turnkey solution kiosk (assignedlocation)•

1 lead scanner•

List of registered companies
provided 1 week prior to event•

Opt-in attendee info provided fromlead scanner and mobile app

PassesSpeaking opportunities• 4 complimentary sponsor passes•

Opportunity to purchase speaking
opportunity ($15K)• 1 complimentary customer passes• Opportunity to purchase additional
discounted passes•

Roundtable session (5 total available) or•

Hub-stage session (5 total available)** Session will be recorded, and recordings to be provided to sponsor one week after the event ends.

© 2024 Teradata. All rights reserved.

12Add-ons
Unless otherwise indicated: Available at both London and Los Angeles;
Pricing per location; Must be combined with sponsorship

Thought leadership/engagement

Branding•

theCUBE media interview $15,000 (x2) LA only•

Hydration stations with co-branded water bottles $40,000•

Roundtable session $15,000 (x5)

•Welcome reception $30,000•Hub-stage presentation $15,000 (x5)

•Hub activation $25,000•

Private meeting room $25,000 (x2)

© 2024 Teradata. All rights reserved.

•Zen Zone•

Recharge Café•

AM/PM Break specialty food/beverage station $15,000•

Wellness yoga activity $10,000

13Please reach out to Sponsorship.Info@Teradata.com
with any questions.

© 2024 Teradata. All rights reserved.