Introducing Fujisawa Sustainable Smart Town.
A town sustainably evolving throughliving ideas has come to life
We did not simply aim to create a state-of-the-art smart town, but a town seeking the ultimate ideal.
The Fujisawa Sustainable Smart Town (Fujisawa SST) we are developing in Fujisawa City,
Kanagawa Prefecture is a joint project between the private and public sectors
which involves partner companies promoting advanced initiatives and Fujisawa City itself
The main feature of this project is that we will build an actual smart town with 1,000 households.
We are not simply aiming to develop a town underpinned by advanced technology-based infrastructure,
but a town based on actual lifestyles.
We first put a 100-year vision at the center of our project
and then established guidelines for town and community designs.
Residents sharing the objectives of the town live, interact and exchange ideas for achieving better lifestyles.
The town management company will take resident views into consideration,
incorporate new services and technologies,
and continuously support the sustainable evolution of the town.
Actual lifestyle-based innovative systems will continue to bring energy in every aspect of people s lives
in terms of energy, security, mobility, wellness, community and also emergency measures.
Fujisawa SST will serve as a model for future towns.

1

Bringiging energy to life.
2

Sustainable Smart Town

The Fujisawa SST challenge to build a new smart town
based on actual lifestyles, not technologies, is underway
Fujisawa Model

What we honor at Fujisawa SST is not the town s scale, but theunderlying concept and process of how it was built. In atechnology-centric smart town the primary focus is theinfrastructure, which is built first before designs for comfortable homes and facilities are drawn up. Services for residents
are the last consideration. But at Fujisawa SST, the primaryconsideration was to create a concept for a smart community

This town s design is based on residents
lifestyles. It consists of three layers, without
excessive emphasis on zoning or infrastructure design.We have created a sustainablesmart town incorporating the blessings ofnature into an Eco & Smart lifestyle, whose
sustainability will be underpinned by five
services and nine concepts.

Eat

Stay healthy
Live

Community

Work

Nurture

Link

Learn

Play

Gatherwellness

Mobility

EnergySecurity

Proposal of asmart lifestyle

lifestyle based on residential comfort, regional characteristics,
and future living patterns ‒ taking into account such aspects asenergy, security, mobility, and wellness. Next, we designed theentire town with optimized smart spaces like homes andfacilities to realize this smart lifestyle. And finally, we created an
optimum smart infrastructure to support this new way of living.

Design of smart spaces

Fujisawa SST will sustainably develop with ideas and processes
based on actual lifestyles. We will build a sustainable town
enabling residents to have eco-friendly and comfortable
lifestyles incorporating the blessings of nature while ensuringsafety and security. We will actively promote smart town
projects in Japan and other countries modeled on Fujisawa SST.

Town information networks

Creation of asmart infrastructure
Town energy networks

The town development approach adopted for Fujisawa SST received a great deal of praise.
●Adopted as a Model Project for Promoting CO2 Reduction in Housing and Buildings by the Ministry of Land, Infrastructure, Transport and Tourism ●Adopted as a Business Promoting CO2 Reduction to Enhance theValue of a Low Carbon Society by the Ministry of the Environment ●Obtained CASBEEʼs highest S Rank certification for Urban Development ●Certified as a Business for Promoting Town Development in Harmony with
the Environment by Kanagawa Prefecture ●Good Design Award 2015 (Regional/community development and social contribution activities) ●Received Kanagawa Global Environment Award 2015 (Kanagawa Smart
Energy Plan) ●2016 Environment Ministerʼs Award for Global Warming Prevention Activity (Countermeasure Technology Introduction and Dissemination Category) ●Logistics Environmental Conservation Activities
Award at the 18th Annual Logistics Environment Awards ●Municipality Division Award at the Wellness Award of the Year 20173

In order to turn our town concept into reality, we set a series ofnumerical targets and guidelines to help revitalize residents activities
Fujisawa SST s mission is to turn the concept into a real town. As such,
Fujisawa SST set a number of numerical targets to set the direction for
creating this town, and devise guidelines to ensure that these numericalTown
concept

Overalltargets

targets could be met. We will then establish town structures including the

Guidelines

Activities ofindividuals
involvedin the town

Town
structureservices

town management company and five smart services. We will link the
structures and services to eco-friendly and smart activities of all individuals involved in the town.

【Target figures】

Environmental targets

CO2

70%

reduction※ 1

Energy target

Water consumption

Safety and security target（CCP）

Renewable energy usage

30 %

over

reduction※ 230%

Lifeline maintenance

3

days

We aim to achieve significant reductions

We will minimize water con-Throughout the entire town, we will make effec-

CCP (Community Continuity Plan) is a plan designed to remain in effect untilin carbon dioxide (CO2) emissions for

sumption across the entire town

tive use of energy generated through technolo-

the recovery of normal conditions in the event of emergencies. This is athe entire town through the installation

by installing water-saving prod-

gies such as a community solar power generation

challenging new attempt to implement the concept of BCP (Businessof solar panels, storage batteries, and en-

ucts and making maximum use

system installed on land for public use. Together

Continuity Plan: action plan for companies to ensure the continuity of theirergy-saving equipment for detachedof rainwater.

with solar panels to be installed on houses, facili-

businesses in emergency situations) into a town-creation project. For※2 Comparisons with the eguipment generally used in 2006.

ties and public zones, we will cover over 30% of

example, we are extending medium-pressure gas pipes right into the middle

energy used in the entire town with renewableof the town to ensure that it can remain strong in the face of disasters. Our aim

energy sources.

is to lay down a comprehensive emergency structure to maintain sufficienthouses, facilities, and shared areas.
＊ We aim to achieve virtually zero CO2emissions for detached houses.

washing water, food, drinking water, manhole toilets, and convertible cooking※1 VS.1990

benches that can last until normal conditions are reestablished.

【Guidelines】
Proposals for the Town

Project Design Guidelines◎Guidelines for project promotion processes

Design and Development of the Entire Town

Town Design Guidelines

Sustainable Management

Community Design Guidelines◎Town development guidelines◎Lifestyle guidelines◎Environment creation guidelines◎Emergency guidelines4For bringing energy to life over the next 100 years onward,
planned houses, commercial facilities, wellness, welfare and educational facilities,
parks and zones will be built to develop the town
Senior Residence【Overall View of Fujisawa SST 】
Multipurpose Community Sports Facility
Breeze Garden

Wellness SQUARE

wellness, welfare and education facilities

Smart Spot for car sharing

Committee Center
Central Park
Fujisawa SST SQUARE

Smart Spot for car sharing

W e l c o m e Gーデン
arden
ウェルカムガActive Park

Shonan T-SITE

Circle Garden

commercial facilities

Community Solar Power
Generation System

The town covers 19 hectares, the size of four Tokyo Domes.

5※The above is a conceptual image.

Bringing new energy from the sun

Fujisawa

EnergyManaging local energy generation for
self-creation and self-consumption of energy , using a hybrid of
natural energy and advanced technologies, including energy-creation,energy-storage, and energy-saving technologies

Bringing new energy to safety and security

Fujisawa
Forest Park

Security

Ensuring safe and secure living througha new security service calledvirtual gated town

Bringing new energy to mobility

Fujisawa

Mobility

Providing total mobility lifestyles that enable non-driving
residents to become more active,and drivers to become more eco-friendly

Next Delivery SQUARE next-generation logistics center

Bringing new energy to wellness

Fujisawa

Wellness

Providing lifestyles that help all individuals

For example, houses will adopt an energy management system, which provides comfortable living by linking energy-creation, energy-storage and energy-saving equipment. The

involved in the town improve their healthwhile having communications in daily life

Community Solar Power Generation System will supply a total 100 kW on public land. We
will continue to promote innovative smart town initiatives in each zone of the town such as
the community center named Committee Center, which will serve as a shelter equippedwith a power generation system in the event of an emergency. Fujisawa SST will aim to be

Bringing new energy to community ties

Fujisawa

Communitya new town even after 100 years by incorporating houses and facilities with state-of-the-art

Supporting community life, enabling individuals

equipment and services of the time based on actual lifestyles.

to join person-to-person networks andenjoy greater connection with the community

6

Bringing new energy from the sun
Fujisawa

Energy 1

Utilizing Sunlight and Breezes
throughout the entire town of Fujisawa

Since the Great East Japan Earthquake on March 11, 2011, there has been increasing public demand for an energy paradigm shift to renewable energy solutions thatare less vulnerable in times of disaster and have smaller environmental impacts, as primary energy sources to support everyday living. Under the new slogan ofself-creation and self-consumption of energy , the Fujisawa SST project will provide energy services designed to perfectly complement lifestyles through to thenext generation, enabling residents to generate the energy that they use in their own homes, through optimal utilization of solar power generation and other tools.
Detached houses to accommodate some 600 households are to be constructed in the town. Each will be equipped with a solar power generation system andstorage battery units. The houses will be designed so as to make possible lifestyles based on self-creation and self-consumption of energy through the
SMARTHEMS™ (Home Energy Management System)”. All residents of this Fujisawa SST will be able to start enjoying eco-friendly and smart lifestyles, underpinnedby optimal and stable utilization of renewable energy sources. Fujisawa SST is intended to be a sustainable smart town that achieves independent and symbiotic
energy management aiming for maximum energy efficiency through state-of-the-art smart houses designed to thoroughly promote self-creation and self-consumption of energy. Flexible response to changes in the power supply environment and in people s lifestyles will enable adaptation to future energy usage behavior.

7

Detached houses in Fujisawa SST to be equippedwith a complete SMARTHEMS™, integrating solar
power generation, storage batteries and otherdevices aimed at the future

Smart management from power saving to sellingby linking solar power generation systems, storage batteries and ENE-FARM

Every detached house in Fujisawa SST will be equipped

Linked System for Home, which links a solar power genera-

with a solar power generation system and storage batter-tion system or storage battery to the ENE-FARM household

ies. Devices for managing power consumption by home

fuel cell cogeneration system. Electric power generated byappliances will be integrated into a complete Smart HEMS

respective systems can be used to meet household require-(Home Energy Management System). This will be a housements and excess power can be sold. In the future, individu-

that is comfortable and eco-friendly to live in and enables

al houses that are independent in energy terms will be

optimal control of household energy consumption while

linked to the Building Energy Management System (BEMS)

utilizing electricity generated from Fujisawa s sunlight.

of facilities in the town to create a group. We have our sights

Customers can choose between all-electric and fuel cell

set on the establishment of an independent and symbiotic

type homes, according to which type best meets theirenergy management system where the value is expanded

particularby linking individual groups to the town s Community

lifestyleenergyneeds. This is how we aim torealize independent and sym-

EnergyManagement

biotic energy management ,with which people generate

Save
Energyand utilize it in an efficient andsmart manner.
Visualize

Visualization

Electric power

CreateSolar power
generation systemTV

with monitor

Tabletdesign that does not block sunlight. Passive design enables houses that will also be equipped to achieve optimalenergy management efficiency through active devices
for energy creation, storage and saving based on solar
energy. The active devices and passive technologies will
enable comfortable and eco-friendly living throughout theentire house through a synergistic effect.

Not only visualizing power consumption ofhouses and facilities, but also providing energy
consulting services to meet changes in lifestyles

Energy Management System (CEMS). Utilizing these systems

In Fujisawa SST, electric power of houses and all facilities ofenables you to respond to next-generation energy use

the town will be visualized with Smart HEMS or BEMS,

styles, where the town and residents cooperate in electricity

including electric power generated by solar power genera-conservation.

tion systems or the power consumed by home appliances.

Smartphonewater, ambient heat and other natural resources of Fujisa-

Intercom(HEMS monitor)

wa. Passiveness is a concept enabling very comfortable

HEMS

Store

(AiSEG)

Use smartly

Energy conservation(AiSEG)TV

Outletwill provide eco-friendly and budget-pleasing support byhelping residents control excessive electric power use or
sell generated power.
Aggregate life information of the entire
town into a server, including energy
information, home history, home
appliances and resident attribution
Visualize information of the entire town
(server)living with minimal burden on energy resources. It incor-

HEMS

Automatic switching
Storagein emergency
Refrigerator Lighting
battery

Achieving eco-friendly and comfortable livingwith the adoption of passive design to streetsor zones of the town, delivering sunlight andbreeze to the entire town in Fujisawa City.
Passive design naturally utilizes wind power, sunlight,

Air-conditioner
Bathbuilding houses with at least a 1.6 m margin allows town

based on the family structure or the power use status. We

Gas
Water

Controlbeach in Fujisawa SST. Town design guidelines requiring

In addition, energy consulting services will be offered

their own home-use energy

Household
Fuel CellStore
EnergyCreateEnergyDetached houses have the latest Energy Creation-storage

along with comfortable wind flows from the Shonan

HEMS

Internet

Mobility

Information

Electric vehicle outlet

Town portal

porates traditional
knowledge about
homebuilding, such as

Energyinformation(HEMS)

the thatched roofs
100%
LED lighting

Energy-efﬁcient Water-saving Water-saving
air-conditioner
toiletshower

Comfortable

Security and safety

anese houses. Basedon this concept, road-◉nanoeTM generator◉Home security◉nanoeTM air-conditioner◉Town security (night patrol, town camera)◉Symphony lighting (LD down light)◉Automatic entrance gatepost light

nanoeTM generator

used on traditional Jap-

Town camera

side trees and garden
paths are designed

Smart H o use
H EM S

Life
information(life record)●Home history
information●Home applianceinformation●Resident attribution
information

Continue to effects to encourage smart
equipment renewal and disseminate
smart use by providing incentives forpurchasing a house and recommending
lifestyles after purchase

House
purchase

Afterpurchase

Residents learn
how to live in the
town and adopt
eco-friendly andsmart lifestyles.

Present eco-friendly
use of home appliancesand equipment andencourage replacementwith advanced smart
home appliances.

Guidelines
Smart loan

Recommend
eco-friendly lifestyles

Environmental
performance
simulation

Create acooperative
community

By encouraging hardware replacement,
the status of smart houses, equipment
and lifestyles will be maintained.

8

Bringing new energy from the sun
Fujisawa

Energy 2

Lit-up for hopeduring emergencies

The importance of uninterrupted power supply was brought home
to us through the tragic experience of the Great East Japan
Earthquake.People depend on electric power for everyday living andits supply should never be interrupted, even in a time of emergency.
Fujisawa SST sees consistent, reliable power supply as anothertheme and mission of the sustainable smart town project. In Fujisawa SST, all homes will have functioning lights in the event of an
emergency. Families will have energy sources available for information media such as mobile phones and tablets, and means oftransportation such as electric vehicles (EV) and electric-assisted
bicycles. In Fujisawa SST, homes will remain lit to help keep inhabitants hopes and spirits up during an emergency.

9Energy Creation-storage Linked System for Home
Supplying electric power and hot water in emergencies by utilizing ENE-FARM

Establishing the Community Solar System, distributed renewable energy system, and other hardware throughout the town

Detached houses of Fujisawa SST are equipped with the

In the south of the town, a community solar power genera-

Energy Creation-storage Linked System for Home, whichtion system was installed on public land.

controls not only the solar power generation system andUnder normal circumstances, this system will feed power

storage batteries but also ENE-FARM. The system will

into power grids and contribute to low-carbon lifestyles inachieve more stable power supply by allowing the use of

the region. In the event of a disaster, it will become an

solar-generated electricity and electricity generated byemergency power source for Fujisawa SST and neighbor-

ENE-FARM even in the event of a power outage. Hot watering areas. The system consisting of compact units with solar

will also be supplied. Furthermore, the energy manage-

power generation functions can be easily moved by unit. In

ment system will continue to supply energy in emergen-the future, versatile use of this system will become possible

cies such as by distributing power to lighting, refrigerators,

as a distributed renewable energy source. We are building

TVs and other pieces of equipment essential for daily life ina disaster-resistant town by installing solar power genera-

accordance with selected settings.

tion systems and storage batteries in the Committee
Center, the community center in the Central Park. Further-●Conceptual image of emergency backup power

more, we will lay power lines underground and use medi-

supply system for detached houses
SupplyPower generation

Solar power
generation system

Power storage

um-pressure gas conduits with high earthquake resistance.
De ma n d

Normal circumstances
Circuits (max. 38)
Automatic switching toemergency modeIn emergencies

Communication

Router, HEMS(AiSEG)

twenty households will create a mutual assistance group andHygieneand food

Power generation

Household Fuel Cell
ENE-FARM

Information

TV

House light

Room light

House light

Gate light

We will raise residents awareness of efficient hardware use
in daily life scenarios in preparation for emergencies. Ten to

Backup equipment
Storage batteries

Providing daily support system to raise residents
awareness to enable maximum use of the town s
facilities in emergencies

participate in seasonal or disaster prevention events organized by the town management company. Residents will
strengthen group ties and deepen cooperation throughRefrigerator

communications, which will help them cooperate in emer-Free

gencies. The town management company will support theoperation of energy-related equipment of houses and the

WaterheaterOutlet●Conceptual image of community solar power generation system
Power supply
destinations in emergencies

Community solar power
generation system

Power grids

Cell phones

LED lanterns

Portable storage batteries

Contribute to
CO 2 reduction
during normal times

Accessible to residents of the town andnearby areas in emergency●Hardware and software preparation for emergencies
Hardware

SoftwareMulti-tiered hardware preparation of
detached houses × shared spaces × town
infrastructure based on the assumption of
staying in the house for three days

Prepare for emergencies in daily life
Town management company s support

Buildings
Securing evacuation spaces inaccordance with the disaster level(detached houses, community centers)

Cooperative
groups fordisasterprevention

EnergyTown with functioning lights
even in emergencies

Commu n ic ation
Town where collecting anddistributing information is possible
through continuous Internet access

Stock
Town where three-day stock is
continuously renewed(Rolling stock)

Cooperative group for
emergencies consisting of
ten to twenty households
Prepare for emergencies
by organizing group-baseactivities

Events toraise disasterprevention
awareness

Hold town-wide disasterprevention eventsand raise residents
awareness

Community
SupportGuidelines

Achieve sustainable
development withvoluntary application ofguidelines andinvolvement in town
building by residents

town for continuously maintaining and evolving hardware
for emergencies. It will provide a finely-tuned backup service

Bath and hot-water heatingsuch as offering advice on replacement timing or performing
periodic maintenance.

Independent disaster prevention efforts by residents

10Bringing new energy to safety and security
Fujisawa

Security

Protecting town
residents safety
and security withinvisible gates
The gated town is a security-oriented residential concept that has been introduced into towns inJapan and other countries. In a gated town, security is enhanced through installation of boom barriers
and security gates at entrances, and by strictly restricting the coming and going of vehicles and pedestrians. Although a fort-like, guarded town may be physically secure, the protective measures can also
give rise to a sense of cloistered unease among residents. Fujisawa SST will realize the concept of avirtual gated town , a new model of security that delivers a higher level of safety without hemmingin the town with gates and barriers. The absence of physical walls relieves residents from psychological oppression, and facilitates more efficient communication among townsfolk. Thus, the town will
also provide warm security based on mutual exchange and consideration. In addition, the disasterprevention push notification TV system will be installed and lent, which will deliver and display
disaster and town information on home TVs. Residents will be able to play, safely and without anxiety,in the open atmosphere of Fujisawa SST.

11

Disaster prevention push notification TV systemthat automatically displays alerts when residents
are watching programs or while in standby mode

Ensuring security throughout the entire town,
where safety of residents can be monitored in an
unobtrusive manner through a combination ofsurveillance cameras, lights, and human patrols

Illuminated brightly enough by detecting humans
or cars ̶ Eco-friendly security system linking
camera-lighting functions

residence. Disaster information (special heavy rain andAround 50 surveillance cameras and lights are effectively

will dim when there is nobody around at night. But when aother special weather warmings) from the Meteorologicalinstalled at the entrance to the town, public buildings,

passerby or car is detected, they will provide sufficient

Agency will automatically be delivered and displayed. The

shady areas in the park, crossings on main streets, etc.

brightness to illuminate not only the area directly beneath,Town Management Company provides a service to distrib-

Furthermore, combining these facilities with patrols by

but also a short way ahead, thus realizing both security andute independent alerts if there are power outages or othersecurity concierges , will give the town comprehensive

eco-friendliness. Furthermore, with cameras and lights

risks due to typhoons, storms and tornados. This TV systemsecurity in an open atmosphere. Children s safety can beconnected to a wireless network, the system will relay secu-

will also be utilized for safety confirmation in emergencies,

monitored in an unobtrusive manner. And, street layouts

rity lights in the direction of the street ahead.

communications of changes in town events, or ballots

designed to minimize vehicular through traffic will also

related to community programs.

contribute to secure and safe town planning through traffic

An information terminal will be linked to the TV of each

Installed in optimal locations, LED street lights with sensors

safety. Security cameras and lighting will be used for disaster prevention purposes by ensuring safety in emergencies.
In addition to monitoring by cameras, a certain number ofstreet lights will remain illuminated to ensure safety, andhouse entrance lights as well as room lights will provide
faint street lighting.

Illuminate brightly enough not only directly under,
but also a short way ahead of a passerby

A security approach aimed at providing reassurance for residents - Integrated space + town +house + people security
In Fujisawa SST, space-level security is protected by limiting
gateways to the town, town-level security is ensured withsurveillance cameras and lights and house-level security is

Streets

provided by integrating functions such as intrusion detec-

Surveillancecameration, fire detection, and emergency warning in the home
security system. By adding a security guard patrol service,

Linked to a system

this integrated network of systems and services enable theParkprovision of security without any blind spots.

LED Street
lights withsensors

Streets

Streets

Park
Streets※The above is a conceptual image.

Home security by the town management company
We will offer a security system that works to guard a houseon a 24-7 basis, not only when residents are at home but

Security concierges

Streetsalso they are away for a short or extended period of time.
Security guards rush to the scene in emergencies.

12Bringing new energy to mobility
Fujisawa

Mobility

Fujisawa SST will offer entirely new total mobility services for all residents with and without
their own cars. It will include the service of sharing electric vehicles (EV) and electric-assisted bicycles as well as a rental car delivery service, and battery stations for renting rechargeable batteries. These days, traffic jams can be seen regularly around Fujisawa, with longlines of vehicles heading for tourist spots especially on holidays. Our mobility sharing
services, which include electric-assisted bicycles, will also contribute to the solution for thissocial problem of traffic gridlock. Mobility innovations in Fujisawa SST will benefit theresidents, the environment, and the regional community. Fujisawa mobility will help create
a flexible and comfortable relationship between residents and their cars.

An active town, even for people without cars
An eco-town, even for people with cars
13

New total mobility service recommending andoffering electric vehicles (EV), electric bicycle sharing and rental car delivery services tailored to purposes or needs
A unique feature of Fujisawa SST s mobility services: It willoffer a sharing service for electric vehicles (EV) and electric-assisted bicycles tailored to residents purposes orneeds, including the time of day, distance to your destination, and the environment. There is an option to use a
rental car delivery service to deliver a car near resident s
home. This service will also allow residents without theirown cars to broaden the scope of their activities and help

conditions by time of day, the concierge chooses anoptimal mobility service from car sharing or rental car, andselects a means of mobility such as electric vehicles (EV)and makes recommendations. The introduction of places
only known to local residents or events will help you use
mobility services. The Mobility portal, which enables you tocheck availability and make reservations on your TV or
smartphone from home, also provides car sharing or rental
car delivery service use records and thereby allows theamount of CO2 reduction to be checked through the use of
these services. These one-stop services promote the use of
new mobility services.

One-stop service

Total mobility service center
Rental cars and their delivery

Environmental automobile inspections and maintenance
Purchase of used cars

New and used car sales

Insurance window

The battery sharing service promotes a newmobile lifestyle by eliminating the time and effort
for charging batteries of electric-assisted bicycles and concerns about batteries going flat at
awkward times

minimize the emissions of carbon monoxide (CO), carbon
hydride (HC), nitrogen oxide (NOx), dark smoke (DS) that areharmful to humans and carbon dioxide (CO2), which isthought to be the main cause of global warming. Reductionof gasoline consumption leads to fuel cost reduction. Thissystem will raise environmental awareness by attaching the

replace and use batteries for electric assisted bicycles. It will
ies after getting home and concerns about running out ofStreets are narrow in
Kamakura. Electricscooters are convenient
to avoid trafﬁc jams.

battery power while commuting or shopping. We will
spread mobility lifestyles with less environmental impact
Getting information andmaking reservations
via the town portal

Mobility concierge and Mobility portal ̶ One-stop
services recommending optimal service use orroutes to your destination by human and technology

40

36

CO2 missions- 9.2 kg・CO2［Gasoline cost for one trip to the pump (40 L)］

The battery sharing service enables residents to freely
eliminate the time and effort required for charging batter-

Advice from concierge

legal automobile inspection system. The inspections help

●Effects of environmental automobile inspections on gasoline mileage

Fujisawa SST residents

Car and bicycle sharing

Environmental automobile inspections are new criteria in theeco clean sticker to cars that passed the inspections.

residents have more active lives.

Inquiries and reservations

Environmental automobile inspection service isalso available for improving gasoline mileage andreducing CO2 emissions

by removing a bottleneck in the adoption of bicycles.

Installing electric vehicles (EV) and V2H outlets in
the Committee Center as means to provide electricity in emergencies
In emergencies, electric vehicles (EV) and V2H outlets
installed in community centers Committee Center will be
open to the public as a valuable emergency power supply
and generate energy that people require to live.

Battery Station

Battery Station

Electric-assisted
bicyclesMobility concierge is a one-stop service offering various
total mobility services. As well as accepting reservations, inconsideration of the distance, hours of use, change in traffic

Battery exchange

Battery exchange

14

Bringing new energy to wellness
Fujisawa

Wellness

Social interaction helps all people
associated with the town
to live a physically andpsychologically healthy life

Is there such a thing as a town where all residents, from children to the elderly, can live

Establishing bringing new energy

comfortably in the way they want? The world is facing many problems, including a low

Parent-childscience lessons

birth rate and aging populations. Fujisawa SST gives one answer to this question ‒ social

Growing your own
fruit and vegetables

ly with home-care services, home-visit nursing care services, a clinic, nurseries, cram
Age

0Advisory ofﬁce

Preventive and dailywellness seminar

Nurturing seminarinteraction. Wellness Square includes a nursing home for the elderly, housing for the elderschools, and other facilities. In this area, a range of services are seamlessly linked acrossBaby food seminar

7

Dementia prevention program
Brain and bodynutrition restaurant

Volunteer activities

13

18

20

30

Securebringing new energy

50

70

90

field boundaries to efficiently offer optimum services to every resident. Still more, there
will be opportunities for naturally linking people and fostering interaction among those
who come to the Wellness Square. The elderly can pass down their knowledge and skills tochildren, and children can brighten the lives of the elderly. Fujisawa SST aims to create atown that can always present this charming sight.

15

Voluntary learning
opportunities
Nursery centers
Lab classP

harmacies

ICT for sharing wellness information
Clinics

Local comprehensive care system(Around-the-clock medical,
nursing, and elderly care services)A local comprehensive care system for providing linked and seamless medical care, nursing
care, elderly care, and pharmaceutical services

Nurseries and cram schools encourage children tothink for themselves, establishing a firm foundation on which to build their lives

Residents listen to and respond to other residents interest in learning and their desire topass on their experience.
All the people in the town take center stage incommunication.

For example, medical care and elderly care have up to now

A nursery school is created not merely to shorten waiting

been regarded as entirely different fields. Patients returning

lists for nursery schools. It is an opportunity to develop

home after hospitalization tend to find it hard to get essential

children s individuality and to foster thinking skills. There are

A wide range of opportunities, including parent-child science

home care, due to distance limitations and lack of information.

also cram schools that respond to children s desire to learn

lessons, baby food seminars, and advisory office are provided

To overcome these problems, a local comprehensive careand craving for knowledge. The Wellness Square willto ensure bringing new energy . The town not only offers

system needs to be built to provide appropriate services

provide study-support services in combination with a nurs-

opportunities , but also has a system that lets residents takeseamlessly that meet residents needs. Fujisawa SST will

ery center, to form a basis for developing a zest for living.

the lead in planning opportunities . For example, a resident

promptly set up this state-driven system, and provide linked

The Wellness Square also supports daily health care.

who plays the ukulele as a hobby holds ukulele lessons, orservices that transcend the traditional borders of medical care,people who want to learn English hold English conversation

nursing care, elderly care and pharmaceutical services. Basedclasses by inviting residents who have studied abroad toon residents health information and treatment information,teach the class. The residents themselves generate social

we will examine measures to provide services as and wheninteractions that broaden their knowledge and outlook.

needed using ICT (Information and Communication Technolo-New-style lifelong learning ‒ another feature of Fujisawa SST.

gy)..
Shared server
Key hospitalSports club

ICT forsharing residents
wellness
ClinicPharmacy

information

Home-visit nursing care service

Home care

Elderly care facility, assisted residences for the elderly

Library zone and laboratory zone
Area for enjoying warm connections with the community
The Wellness Square will include a community place that isfreely open to Fujisawa SST residents. A collection of picture
books and encyclopedias is placed in the library zone toPlan and hold diverse health promotion events.

stimulate curiosity and a thirst for knowledge. Both children
and adults will be intrigued by the experimental kits in theBased on the guidelines of the Ministry of Internal Affairs andlaboratory zone. Children visiting the Well SITE* to do theirCommunications and other administrative bodies for utilizing

summer homework projects are likely to receive kindheart-

ICT and health checkup data, we will plan and hold events fored advice from elderly people waiting for clinical examina-

the maintenance of good health and contribute to the welfare

tion. Residents strolling into the Well SITE* may find them-of the local population including individuals such as full-time

selves chatting for the first time with other residents. Warmthhomemakers, who have few opportunities to have healthand people-to-people interaction at the SITE is what marks

checkups.

the town as special.

16

Bringing new energy to community ties
Fujisawa

Community

From the day you move into Fujisawa SST, you will be able to connect with fellow
residents and enjoy access to local information. Everyone, from children to seniors,
will be able to easily access advanced services via the proposed network. We plan
to offer a community platform, including an easy-to-access one-stop portal service
that enables anyone to monitor their household s energy consumption. Residents
will also be able to access a range of helpful services, including local services, apoints system, reservations for mobility services, and information exchange within
the community, from their first day as residents of Fujisawa SST. The Fujisawa SST
Committee will keep real community activities lively.

A town that networks residentsof the town and nearby areas andpeople working in the town,
building a community
with forward-looking values
17

As an entrance to town services, a portal site
supporting multiple devices provides informationthat everyone needs
Fujisawa SST will provide a one-stop portal site linked to

The Energy Report and Eco-life Recommendation Report provide advice on
optimum energy-saving lifestyles thatmatch your way of life

town information and other unique services. The portal

We will give residents an Energy Report that summarizessite is designed to carefully simulate scenarios for using

electricity use data and an Eco-life Recommendation

the site. For example, your household energy consump-

Report that gives energy conservation advice on ation is visualized to provide energy-saving advice that ismonthly basis. Residents will receive specific advice on

specifically tailored to your home. You can also access

how to use energy most efficiently and how to reduce

events and sightseeing information for the surrounding

the power consumption of each piece of equipment tai-area, make reservations for mobility sharing, and gainlored to their lifestyles.

and immediately find the information you need, such as
the latest conditions and safety confirmation. The portalsite also supports multiple devices to allow easy accessfrom the smart TVs equipped as standard in all detachedhouses, as well as smartphones and PCs. Everyone,from children to seniors,
can get the information
they need in every situation.

borhood communications, like we used to have in Japan, but in aform suited to our current lifestyles. SOY LINK provides a community platform that links residents, stores, companies, groups andpeople working in the town and strengthens the collective powersof the town. If there is a system for residents to exchange theirpleʼs knowledge and experience. If we develop

information. The portal site itself predicts how it will beaccess the information needed and related information

Using new technologies, we want to revive companionable neigh-abilities, we will have more opportunities for utilizing older peo-

access to residents experience and word-of-mouth
used. In the event of an emergency, you can quickly

Creation of a town where individuals help eachother based on real-time information.
The SOY LINK community platform was createdby Fujisawa SST for the local community

The unique Fujisawa SST card and point program helps create a community, ensure the observance of guidelines and meet the targets ofthe entire town

mutual understanding based on their experience,
we will instinctively help each other in the event ofcrises and disasters. We believe that we will be able
to lead a more companionable life in the future if we
can build a cooperative society.

The Fujisawa SST card can be used as an ID card for a wide
range of services in the town. For example, residents only

Resource requests

need to pass the card over the verification terminal instead of
I want tolearn the art oftea ceremony.

following a complicated procedure for borrowing an electric-assisted bicycle or replacing a rechargeable battery. The
card will also be used for verification for using town facilities.

Iʼll teachtea ceremonyas I have a license.

Points will be given by participating in the Life Record program and town events and answering questionnaires. Pres-

Purchase and repair records of housing andhome appliances are registered as housing information in the Life Record to protect the valueof your assets

ents will be given for accumulated points. You can checkyour point balance and history on the portal site. The card
encourages the active participation of residents in programs

A need arises.

and support that members possess with the needs of other members.

designed to improve the town value.
Resident

Town stores

This is a fan page for stores operating in the community.
Useful information such as store events and time-limited
sales can be obtained.

Town groups

A fan page can be created with the participation offive or more individuals to share information.

Management of housing information will help maintainasset value. This is the Life Record. The housing records
are appropriately managed to ensure the best house
maintenance. Registered family information and home

Benefitting the community

Fujisawa SST
card

Invigorating the entire town

Life Record
Participation in events

appliances information help to encourage energy-saving
habits.

Car and bicycle sharing

Household energy-saving activities

Share goods with the owner.

This is a service designed to match resources, such as goods and skills,

Communication
among members

You can check information from members or
send messages.

Earning
points18

Three Squares to Support the Town
SQUARE

1

The town s landmark,is the base for a range ofresident activities
Sustainable Smart Town

Fujisawa SST Square
The Fujisawa SST Square is a site that maximizes
value for town residents, neighborhood residents

Cars & Bicycles: Rental, Insurance and Environmental Inspection Services

Meet, incubate and initiate

Ideas for Better Living

and companies who come to the square. Based on

SQUARE Mobility

SQUARE Center（Cafe & Kitchen）

SQUARE Lab

collaboration among a wide range of stakeholders, it

The SQUARE Mobility is a total mobility service

By developing recipes and offering menus that

This is a co-creation space for creating newis equipped with functions to bring energy to life. Itbase offering eco-friendly transport. You can

encourage interaction and communication, the café

lifestyles. It can be used as a community spaceserves as the information transmission base ofrent electric vehicles (EVs) and electric-assisted

helps promote a sense of community among Fujisa-

and for testing new services and ideas for better

bicycles and access various insurance consulta-

wa SST residents and residents of neighboring areas.

living.

tion desks.

This space can also be flexibly used in other ways,

Fujisawa SST, welcomes guests, gives publicity andfulfills functions of incubating new businesses orsuch as for work or study and for holding events.

services. The square has community functions that
include helping Fujisawa SST and neighborhood
residents, individuals working and gathering in the
town to create communities, and organizing
environmental education programs or events. It alsooffers management functions with the office of thetown managementcompany,
lending support

Community
functionfor town building
as part of core services.

Incubation
functions

SQUARE

Fujisawa SST Square, thetown s landmark, will be aplace for setting the directionof the community s future.

19

Town
management
function

Meet, incubate and initiate

Discussing the town s future

Town management ofﬁce

SQUARE Center

SQUARE Future

SQUARE OfficeThis is Fujisawa SSTʼs comprehensive communication

This is a place where diverse stakeholders canThis is the base of Fujisawa SST Town Manage-

base. This is a place for showing the townʼs appeal

gather, share issues with the town and discuss its

ment Company. It also serves as the Community

points and lifestyles to companies and government

future. A wide range of events, workshops andcontinuity planning (CCP) center in charge ofbodies around the world through video presentations

seminars will be held throughout the year.

planning and implementing disaster recovery

or other tools. Partnerships will be created and new
businesses and services will be incubated.

measures in the event of emergency.

SQUARE

2

Health, Wellness, and Community
Interaction for All Residents

SQUARE

3

Heralding the Future ofParcel Delivery Services

Wellness SQUARENext Delivery SQUAREThe services provided at Wellness SQUARE are designed toParcel delivery companies normally operate

Advanced information and communications

perfectly match the needs of each resident, seamlessly

independently, so if a recipient is not at home for atechnology ensuring smart, ecological parcel

integrating the services of diverse fields including specialdelivery they must contact the respective delivery

delivery services also contributes to Fujisawa SSTʼsnursing homes and assisted living residences for the elderly,company for each parcel. But at Next Delivery

sustainable community activities. To enable

pharmacies, home care services, clinics, nursery schools,

SQUARE, all parcels̶whether shipped via Yamato

Fujisawa SST to continue evolving as a livable andand cram schools. Residents interact at Wellness SQUARE,

Transport or another delivery company̶areopen community, additional services will befostering communication and a sense of community, withgathered for combined delivery to residences

provided to make life more convenient,older residents sharing their knowledge and experience

within Fujisawa SST or to the SHONAN T-SITE

comfortable, and secure through o n - d e m a n dwith children and the children brightening the lives of thecommercial facility. Deliveries are made using

l o g i s t i c s a n d Y a m a t o T r a n s p o r t s Nekosapo

elderly. This is the type of community spirit that Fujisawa

bicycle-drawn carts and handcarts rather thanservices, which provide total support for daily

SST aims to create.

motor vehicles, reducing environmental impact

living.

and prioritizing residents safety and security.
North Building

South Building

As s is t e d r e s id e nce s
Elderly care facility

Short stay

Event hallf or t h e e l d e r l y
CramschoolCommunity hall

ClinicPharmacyDay-care center for the elderly Nursery center

Wellness SQUARE, North Building

Wellness SQUARE, South Building

20

Ultimate cozy design

Epoch-making action, anticipating the

A complex cultural facility recommend-

needs of the age and continuing sustain-

Building a base for making the rest

ing Shonan lifestyles

able evolutionof the world aware of new lifestyles

The SHONAN T-SITE is not just for residents of Fujisa-

People s demands

wa SST. We aim to build a site that showcases

for goods and ser-developed in this town

Shonan culture, where visitors to Shonan will drop byvices change as cul-before they go home. For example, through spaceture changes anddesign, shops, and products that exemplify comfort-

develops. Instead ofable living in the lush natural surroundings of the

responding to these

Shonan area, and by holding SDG-related eventschanges by refitting

such as the Shonan Expo under the theme Thinking

its shops, theSH O NAN T-SI T E

The SHONAN T-SITE commercial facility is not just for
selling goods. It s not a site just for selling goods. It s abase for inspiring residents and visitors to the Shonanarea, nurturing new lifestyles, and making this life-

about the EarthSHONAN T-SITE will think about new lifestyles together

style known to people outside the town. Lifestyles

from Shonan,

with shop owners in the T-SITE before changes occur,born in the town called Fujisawa SST have great po-

SHONAN T-SITE

always making proposals for lifestyles that are ahead of

tential to affect lifestyles in Japan, and furthermore, in

showcases thethe times. Notably, SHARE LOUNGE provides office func-

unique Shonantionality while serving as place offering new ideas thatlifestyle.

contribute to the realization of diverse work styles.

the world.

21

S en io r Resi den c eOffering a desirable way

will be provided for residents to satisfy strong
interests and cherished ambitions by engaging in

Multipurpose Community Sports Facility

their chosen activities with a passion one stepbeyond that of a hobby. There will be a variety ofA sports facility that contributesof life for the era ofopportunities for active seniors to apply their

100-year lifespansknowledge and experience while learning new
skills or relearning old ones, enabling them to

As a place for people of all generations, the Fujisawa

A senior residence for active seniors is scheduledactively interact with others and play a vital role in

SST multipurpose community sports facility promotes ato open in Fujisawa SST in autumn 2024 with the

Fujisawa SST. The facility will also incorporate

sense of community and contributes to wellbeing. Moreaim of developing a sustainable urban lifestylefunctions for unobtrusively monitoring residents

than just a sports facility, its purpose is to encourage

model that addresses the needs of a super-aging

wellbeing, using information and communica-

interaction and better living for everyone, such as bysociety. The inclusion of active seniors with theirtions technology to provide support and create aoffering technology-based health promotion programs

wealth of experience as members of the commu-

safe and secure living environment. Ways toand holding fitness-related events open to both Fujisa-

nity will greatly enhance the Fujisawa SST pool ofactively use health data are also being considered

wa SST residents and the general public.

knowledge. This senior residence will serve as awith the aim ofbase for multi-generational interaction and com-

providing pre-munication, further enabling each individual toventive health-expand their potential, thereby promoting thecare and extend-

wellbeing of all residents.

ing healthy life

A specific example of this is seen in programs that

expectancy.

to health and wellbeing

Keywords

Open to thegeneral public

Better living(health)Place for interaction

Wellbeing

22

Fujisawa

Town Parent Project 1

Fujisawa

Town
ParentProject

Community activities have already started,
where all Fujisawa SST and neighborhood
residents can play a principal role
Culture Fest Fujisawa SST

Career Experience

Disaster prevention events

In this fun-filled event, people who live andVarious companies conduct a Career Expe-

Participants visit sites where disasterwork in Fujisawa SST gather to celebrate

rience event to offer children a glimpse of

prevention programs are held to learn

the charms of their community and sharepossible future professions and an opportu-

about disaster prevention measures andtheir affection for Fujisawa SST withnity to participate in community building.

equipment.

residents of neighboring communities.

Community activities

Fujisawa Town

Parent Project is in action, including Fujisawa SST residents, companies, and people
working in neighboring areas and in the

A community care initiative encourages thetown. All individuals involved with theto help support dementia sufferers andtown openly come up with ideas as parents who nurture the town and make thecommunity grow. For the Fujisawa SST, theproject will pursue the ideal goal of a new
town and lifestyles, and promote relationships among people and between people
and the town. We will establish good
examples that serve as a good model for
future smart towns around the world.

23

Community Carepeople who live and work in Fujisawa SST
their caregivers, promoting a spirit ofmutual assistance within the community.

Developing a Fujisawa SST
Original Coffee Blend
Residents and companies hold meetings
to discuss and bounce ideas off eachother such as new services suitable forthe town.

Music Salon and Surf MeetMusic and sports events representativeof the Shonan district help to foster
residents love for their community.

Fujisawa

Town Parent Project 2

Fujisawa SST

Future Co-creation

Activities will expand,
where the town nurtures businesses

Fujisawa SST shifted from the development phase to the nurturing phase.
It will promote Co-creation activities with diverse companies, and will meetand businesses nurture the town

the challenges aiming to establish new styles of society, town and life.

Town Meetings

Green Air Conditioner

Shared Garden

Future Co-creation HOUSE

Schop School

Residents and representatives of

A new air conditioner that reduces

Providing an opportunity to growWe will recommend smart houses

Children will also need noncogni-

the companies doing business inheat in outdoor areas for greater

food teaches important lessons

and one-step-ahead lifestyles intive skills to survive in tomorrow s

Fujisawa SST gather to discuss the

comfort is being developed as aabout the bounties of nature and the

Fujisawa SST. We will create

world. Through programs now inneeds of the community andproduct for countering the heatvalue of farming, while building anext-generation homes thatthe development phase, a labora-

exchange ideas for new services toisland effect.

sense of community among the

integrate the technologies andtory school has been set up to help

people who live and work in Fujisa-

ideas of diverse companies.

children find happiness by nurtur-

meet those needs.

wa SST and surrounding neighbor-ing their creativity, communication

hoods. Integrating the Sharedskills, and ability to persevere.

Garden with other facilities andservices willlead to thecreation of
new food andhealth related
services.

Delivery Lockers
with Communication Functions

Sleep Environment
Support System

Delivery lockers equipped withThrough the cooperation of com-advanced communications tech-munity residents, data on real-life

nology provide a new IoT service

conditions is being collected forthat improves user convenience

use in developing new products

and reduces the need for redeliv-

and planning new services.

ery of packages.

Roboneko Yamato

Automated Guided Vehicles

Visualization of Health Data

Focusing on the future of parcel

To address the increasing

In collaboration with Kyoto University

delivery and realization of andifficulty in securing parcel

Graduate School, a system for scoring

autonomous vehicle society,delivery staff and the growing

the relationship between daily vital

experiments for a next-generation

demand for contactless deliv-

sign data and the frequency of com-logistics service were conducted

ery services, safety and tech-munity participation has been devel-up through June 2018.

nology testing are being con-oped with the aim of enabling

ducted in anticipation of regu-

people to visualize their health status,

latory revisions, and service

in order to increase their awarenessmodels are being developed

and modify their behavior.

in collaboration with
Fujisawa

Data acquired via
an iPhone or Apple Watch

SST businesses.

Feedback●Images are for illustrative purposes only.

24

Sustainably developing the town by forming links
between the next-generation community associationand the town management company
The Fujisawa SST Committee, the next-generation community association,
takes a central role in resident-led town development.
To continue developing and nurturing eco-friendly and smart lifestyles even a century
from now, people and companies need to share their visions, establish systems andservices needed on a moment-to-moment basis, and take actions that affect the entire

Fujisawa

EnergyFujisawa

Fujisawa

Security

Fujisawa

Mobility

Wellness

Fujisawa

Community

town. To this end, Fujisawa SST has organized the Fujisawa SST Committee, a next-generation community association. In addition to the roles of a conventional community associaNext-generation community association

tion, the Fujisawa SST Committee has prominent functions that include a wide range ofFujisawa SST Committee

activities related to the environment, energy, security, and safety, and the maintenanceand management of properties owned. The Fujisawa SST Committee will act as the foundation for resident-led town development. It generates specific ideas and takes actions toachieve the goals of the entire town. Furthermore, the Fujisawa SST Committee will plan
events, festivals, culture lessons, eco-seminars, and so on to enrich communication
between residents of the town and nearby areas. A real community will be developed.

A corporate organization for realizing input from residents ‒ Fujisawa SST
Management Company
To provide specific services and systems based on the real opinions of residents found in
the Fujisawa SST Committee, a corporate organization called the Fujisawa SST Manage-

Business
operators

Corporate organization that gives shape
to the opinions of residents

Fujisawa SST Management Company

ment Company was established. This Company will be engaged to negotiate with partnercompanies, Fujisawa City, and peripheral communities; realizing specific demands ofresidents; and sustainably evolving the functions of the town. Even though the town may
be more advanced than any other type of town at the time of opening, it will become ahistorical relic in five years, thirty years, or a hundred years unless it keeps evolving in linewith needs of the times and of its residents. The Fujisawa SST Management Company is asystem that adopts a resident-led perspective for continuously modifying the town inaccordance with current lifestyles.

25

Fujisawa SST Council

Fujisawa City

NPOs

Fujisawa SST Council

Lead organizer

Panasonic Group

Organizers

Gakken Holdings Co., Ltd.
Gakken Cocofump Co.,Ltd.

Culture Convenience Club Co., Ltd.

Koyama medical & welfare group

Dentsu Inc.

Tokyo Gas Co.,Ltd.

Panasonic Homes Corporation

NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION

Sumitomo Mitsui Trust Bank, Limited

MITSUI & CO., LTD.

Mitsui Fudosan Co.,Ltd.
Mitsui Fudosan Residential Co.,Ltd.

Yamato Transport Co., Ltd.

AIN PHARMACIEZ INC.

Accenture

SUNAUTAS Co.,Ltd.

Members

SOHGO SECURITY SERVICES CO.,LTD.

Advisory board

Fujisawa City
Keio Research Institute at SFC

TEPCO Energy Partner, Incorporated

NIHON SEKKEI, INC.

Fujisawa City

FujisawaSST Management Company

Sustainable Smart Town

As of January 2023

26

Town Development Timeline
2010

Nov.

Concluded agreement with Fujisawa City on basic concept.

2012

Sept.

Land reallocation work is begun.

Nov.

Fujisawa SST Council is established.

2013

Mar.

Fujisawa SST Management Company is established.

2014

Mar.

Residents begin moving into single-family housing.

Apr.

Fujisawa SST is officially opened.

Nov.

Fujisawa SST SQUARE community center is opened.

Dec.

SHONAN T-SITE commercial facility is opened.

Sept.

Wellness SQUARE South Building health, welfare, and education facility is opened.

Nov.

Next Delivery SQUARE next-generation logistics center is opened.

2017

Apr.

Wellness SQUARE North Building health, welfare, and education facility is opened.

2024

AutumnPARK WELLSTATE Shonan Fujisawa SST senior residence is scheduled to open.

2016

Fujisawa SST Council

Lead organizer：Panasonic Operational Excellence Co., Ltd.
For inquiries : fsst̲council@fujisawasst.com

The concepts shown in this booklet are current as of January 2023. There are conceptual photos, illustrations and drawings.
This describes what has already been accomplished as well as projects still in the planning stage.

© Fujisawa SST Council 2023

7th edition