April 25, 2011
Best Bridal, Inc.
President and CEO: Masayuki TsukadaSecurities code: 2418 (First Section, Tokyo Stock Exchange)
For information, contact:
Tomoharu Fujitani
Director and Manager, Administration Division
Tel: +81 3 (5464) 0081
http://www.bestbridal.co.jp

Best Bridal Announces Dissolution and Liquidation of a Subsidiary
Best Bridal announced that its board of directors, when it met on April 25, 2011, approved the dissolution andliquidation of Best Hospitality Heart Inc., a consolidated subsidiary of Best Bridal. Best Hospitality Heart willconsequently cease to be a principal subsidiary of Best Bridal. Details appear below.
1. Reason for dissolution of Best Hospitality HeartBest Hospitality Heart Inc. was established on April 22, 2010, as a joint venture between Hospitality Network
Corporation, which operates Hotel InterContinental Tokyo Bay, and Best Bridal for the purpose of performing weddingand banquet operations on contract for that hotel.
On January 28, 2011, Best Planning Inc., a consolidated subsidiary of Best Bridal, made Hospitality Network
Corporation a subsidiary by acquiring its newly issued shares in a private placement. The outsourcing agreement
between Best Hospitality Heart and Hospitality Network Corporation related to wedding and banquet operations wasconsequently terminated by the agreement of both parties.
Best Hospitality Heart will accordingly not be engaging in the wedding and banquet operations that were the original
purpose of its establishment, and will therefore be dissolved.
2. Overview of subsidiary being dissolved(1) Company name(2) Location(3) Legal representative(4) Main business lines(5) Paid-in capital(6) Establishment date(7) Major shareholders andpercentages of ownershipBest Hospitality Heart Inc.
11-10 Higashi 3-chome, Shibuya-ku, Tokyo
Masayuki Tsukada, President
Performance of wedding and banquet operations on contract
50,000,000April 22, 2010
Best Bridal 100%

(8) Relationships between Best Bridal and Best Hospitality Heart(1) Equity relationships(2) Personnel relationships(3) Business relationships

Best Hospitality Heart is a consolidated subsidiary of Best Bridal (100%ownership)
Best Bridal President and CEO Masayuki Tsukada also serves aspresident of Best Hospitality Heart, Best Bridal Directors Tomoharu Fujitani
and Keiji Ishihara also serve as directors of Best Hospitality Heart, and Best
Bridal Auditor Keiichi Shioya also serves as auditor of Best Hospitality
Heart.
None(9) Best Hospitality Heart’s financial condition as of December 31, 2010 and business results for the fiscal year ended
December 31, 2010 (millions of yen, except per-share data)
Net assets(19)
Total assets
1,438
Net assets per share (yen)(19,073.45)
Net sales
1,332
Operating profit(58)
Ordinary profit(68)
Net profit(69)
Net profit per share (yen)(69,073.45)
3. Dissolution and liquidation timeline
April 25, 2011
April 26, 2011
June 30, 2011

Board of directors’ resolution authorizing thedissolution
Announcement of intended dissolution
Scheduled completion of subsidiary’s liquidation

4. Future outlook
The subsidiary’s dissolution and liquidation will have only a minor impact on Best Bridal’s consolidated business results
for the fiscal year ending December 31, 2011.