5

Quick Start GuideRankings

4

Backlinks

3

Onpage2

Overview

1Create a projectHi there!

In this guide, you’ll learn how to get started with Seobility!

This includes how to)&

Perform your first onpage audit7&Analyze your backlink profile and build new links 4&Start tracking your Google rankings.

Ready to start?

Let’s go !

Table of contents

1Create your first project2

Overview

3

Onpage4

Backlinks

Getting started with Seobility

The main settings for your project

Audit your website

Analyze your website’s backlink profile and find link-buildingopportunities

5Rankings
Monitor your SEO successFree tools
Discover free additional tools

Create your first project

Create yourfirst project
After verifying your email, the firstthing to do is add your website asa project.

Live crawling overview
33%

By doing this, you allow Seobility to<, crawl your website like a searchengine crawler woul), gather all the data you need toanalyze and optimize yourwebsitO

Completed Crawlings, track the rankings and backlinks
for every domain that you add asa project

Let's add a project step by step.

04

Add a project

Step 1
Add a project
Go to your Seobility dashboard
and click on "+ Add project". A project can be your entire
website, your domain or just a subdirectory you would like to crawl:

05

Add a project

Step 2
Add your website and configure your project
On the next screen, type your website's URL into the first field:

You can also name your project and configure advanced settings such as “Site verification”(recommended for large websites) and “Crawler settings” before you initiate the crawl.

But don´t worry – you can keep the default settings for now and change the configuration later orfor future crawls.

Hit the “Add project and start crawling” button next.

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Add a project

Step 3Your website is being crawled
Et voilá! You’ve created your first project. Seobility crawls your website and fetches all therequired data automatically.

This process can take some time depending on how large your website is. In the meantime, let's
return to your Seobility dashboard .

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Seobility dashboard

From now on, this is where you’ll find this project and all your future projects.

Each project you add is represented by a summary, so you can easily check yourwebsite’s status and progress at a glance, including8
0 your Onpage scorA
0 your Backlink;
0 your Rankings
Next, click on your project's name to access all the analyses and data for your website. This
information is divided into four sections:

Now let's start digging into these sections to learn how they work.

First stop: yourproject's Overview.

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Overview

Overview
The main settings for your project

Here you can check the key data for your project and configure all its settings.

The most important options are:I

Overview: Here you can start a new crawl after improving your website so you can see howthe changes you made impact your onpage score. You can also download reports or delete
your project in this sectionB

I

Project settings: Set up scheduled crawls of your website, enable or disable email
notifications, and moreB

I

Crawler settings: Add a custom robots.txt, enable JavaScript

crawling, or change othercrawler settings such as the number of crawled pagesB

I

Share: Use this option to share your project (with your colleagues, for example).

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OnpageOnpage
Audit your website

Seobility's Onpage tool audits your entire website and helps you&identify onpage SEO issues that might prevent you from ranking higher on Googl6
fix those problems by providing recommendations and optimization tips

The audit includes more than 50 analyses based on three key SEO areas&
S? The technical foundation and meta elements of your websit6;? Your website’s structurA
9? Your website’s content

Let's start with the ”Tech & Meta” audit.

10Tech. and Meta Audit

1. Tech and Meta
Find errors that affect your website’s health
The Tech & Meta audit tells youD
N which parts of your website are crawlable and indexable

for search engine6

N if there are issues with your website’s meta informatio3
N if your website is too slo9
N if there are any other technical issues affecting your website’s health.

Fixing these issues will allow search engines to access, understand, and index your content
correctly. Here’s what your Tech & Meta audit dashboard looks like:

11Tech. and Meta Audit

All three Onpage dashboards (Tech & Meta, Structure, and Content) look and work thesame way. At the top, you’ll find some general statistics about your site.

Next, you’ll see a list of the most important errors you need to fix.

Below the list, you’ll find all analyses related to the tech & meta, structure, and contentof your site.

To improve your website, we recommend that you start first with the list of important errors andcrawling details.

That would immediately take you to the report containing the specific problems for your site. In
this case, some meta titles are too long, as you can see in the column “Problems”.

Go through these problems one by one and start optimizing your pages. For instance, if sometitles are too long or too short, you can use the SERP Snippet Generator to measure theirlengths and improve them as needed.

12Tech. and Meta Audit

Every time you fix a problem, you can check it off by using the check box on the right:

This way, the next time you crawl your website, the resolved errors won’t be shown and youronpage score may be higher.

If you don’t know how to fix an issue, check out the Optimization Tips box at the top of the pagefor more info.

In addition, you can also filter and download the lists of important errors in most cases

13Tech. and Meta Audit

Each analysis of the Tech & Meta audit dashboard works exactly like the example we just saw. You
can start with the list of important errors or with any of the analyses below.

Let’s review now yourwebsite’s Structure.

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Structure Audit

2. Structure
Check if your site is well structured for search engines and users
A well-structured website not only improves your visitors’ experience. It also allows Google andother search engine crawlers to find all relevant content on your site and understand which pages
are the most important.

The Structure dashboard helps you uncover issues with internal
improve your website's structure.

and external links

andIt looks and works just like the Tech and Meta dashboard.
dashboard.

You can start optimizing your website with the list of important errors and also dig into all the otherreports.

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Content Audit

3. Content
Evaluate the quality and relevance of your content
High-quality and unique content is essential to ranking high on Google. The Content dashboard
helps you detect low-quality or duplicate content that might lower your rankings.

The Content dashboard also works the same way as the Tech and Meta dashboard.

16Page Details Feature

4. Page Details Feature
Besides auditing your entire website, you can also analyze any of your pages on their own by
using the Page Details feature.

You’ll find this tool in all Onpage dashboards located just below the optimization score. To start
using it, just paste any of your URLs into the search bar and hit enter:Now you can dig into the technical details and onpage SEO issues that are affecting the specific
URL. You can also check its backlinks and rankings to get a full picture of its SEO performance.

This can be helpful if you have an important page or important content that you want tooptimize. For example, this feature could help you improve the ranking of one particular blog
post.

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Backlinks dashboard

Backlinks
Analyze your website’sbacklink profile

Besides high-quality and useful content, backlinks are one of the most important ranking
factors. Especially in competitive niches, the websites that rank at the top of search results areusually the ones with many high-quality backlinks. In addition, backlinks can also be an importantmeans for driving traffic to your website .

The Backlinks dashboard lets you explore all backlinks pointing to your website, including how
the number of backlinks has changed over time.

You'll also see the most important statistics about your inbound link profile such as the ratio
between follow and nofollow links.

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Backlinks dashboard
But the heart of the Backlinks dashboard is found in the tabs below.

Here you can take an in-depth look at>
2 all pages that link to your site (Backlinks7
2 new and lost link+
2 the most frequently used anchor texts

to link to your websitT

2 your broken backlink+
2 link types (text or image, follow or nofollow7
2 link value (link rating) of each backlinJ
2 and more

But that’s not all! If you scroll to the bottom of the page, you’ll find two features that can help you
get more backlinks.

Let's check them out
one at a time.

19Competitors (Backlinks) 
Link Building Tools

Competitors (Backlinks)This handy feature lets you spy on your competitors' backlinks. This can give you an idea of how
many backlinks you might need to stay competitive. It also allows you to analyze yourcompetitors’ link-building activities and discover new link opportunities for your own site.

In order to check your rivals’ backlinks, you just need to add their URLs as competitors:

Link Building Tools
If you don’t want to examine your competitors’ backlink profiles one by one, the Link BuildingTools feature can save you a lot of time. It automatically calculates potential backlink
opportunities for your website based on your site's data, your competitors, and popular websites
in your niche.

Here’s how to start using itzy Add at least one competitor. The more competitors you add, the better
w Add a few keywords to your “Rankings” to get even better results Click on “Calculate opportunities“. 

The program will then start fetching information. This process may take some time, but you’ll be
notified by email when the results are ready.

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Link Building Tools

Once your link-building opportunities have been calculated, you can easily check the output:

Here’s what you can do with these toolsS
F Find pages that link to more than one competitor. If a website links to several of yourcompetitors on a certain page, you could contact the webmaster and ask them to link to you
as well:
F Check the link opportunities from top-ranked pages on product listing sites, forums, or blogs
for your keywords. These sites aren’t competitors, so they could offer a great opportunity toget more backlinks:
F Find pages with content sponsored by your competitors or guest posts. You could try tosubmit your own guest posts or sponsor your own content on these sites:
F Take advantage of broken backlinks that point to your competitors' sites. Reach out to thereferring sites and offer them better (unbroken) links to similar content on your website.

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Rankings - Adding Keywords

Rankings

Monitor your SEO successWith Seobility's Ranking Monitoring feature, you can track your website’s positions on Google.
This way you can keep track of any ranking changes, monitor how your content performs, andcheck if your SEO efforts are having an effect.

It will take just two steps to start using the tool: 1. Go to your Rankings dashboard and choose the country where you want to track your rankings:

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Rankings - Adding Keywords

If you have a Premium subscription, you can also select a city. With this setting, the tool cansimulate the search query of a user in the specified location. This is recommended if you have alocal business and want to track your website’s rankings on a city level, for example.
Pro Tip: If you have a list of keywords, you can upload it by using the “CSV Import”
option.

2. On the next screen, enter your keywords into the text box (one keyword per line). You will
also find several search term suggestions on the right that you might want to add.

Don’t know which keywords to monitor? Don´t worry! Use the Keyword Research
Tool to find the keywords you already rank for and discover new ones!

Finally, click “Save selected search terms” to go to your Ranking dashboard.

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Ranking dashboard

Ranking Dashboard
This is where you’ll find all the information about your website’s rankings at a glance.

Note: Since you’ve just added your keywords, the tool will start tracking your rankingsfrom this point on. There’s no trend information for past weeks or months yet.

But don´t worry – you’ll be able to see any changes the next day.
In the visibility trend graph, you can see how your rankings changed over time. The visibility metricis calculated based on your website’s positions and the search volume of each keyword. This
metric is an estimate of how many visitors your website attracts per month.

Moving down, you’ll find your monitored keywords along with your site’s current ranking for eachkeyword and any position changes compared to the previous time frame. You'll also see keyword
metrics such as Google Ads CPC and the option to add tags in order to group and filter yourkeywords.

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Keyword Analysis
Clicking on one of the monitored keywords will open “Keyword monitoring details”. This page
provides more granular information about each keyword.

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Keyword Analysis

Competitors (Rankings)
You can switch between the different tabs to get information about…

1C The top 100 pages Google ranks for a keyword. This can give you an idea of what kind ofcontent Google considers relevant for a search termC*C URLs from your website that rank for this keywordC'C URLs from your website that could rank for this keyword but first need to be optimizedC
5C Your competitors’ rankings for this keyword. (If you’ve already added Competitors in theBacklinks dashboard, you can see their rankings here).

Now let's return to the Rankings dashboard and take a look at two additional features located atthe bottom.

Competitors (Rankings)
Here you can compare your visibility for your specific keyword set with that of yourcompetitors.

If you’ve already added Competitors in the Backlinks dashboard, you’ll see the same websites
here as well.

By clicking on one of your competitors, you can also compare your rankings for each keyword youmonitor.
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Ranking Optimization

Ranking Optimization
This feature gives you tips on how to improve pages that already rank for the keywords you
monitor.

It lets you find any pages that still have room for optimization or that are affected by technicalissues (such as server errors) that could pose a serious threat to your rankings.

Clicking on “Ranked pages with poorly optimized meta tags”, for example, will show you a list ofranking pages with poorly optimized titles or meta descriptions.

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Free Tools

Free Tools
Besides the main software, Seobility includes several free tools that provide additional features orhelp you analyze individual pages in detail.

You can find them in your Seobility dashboard:28

Free Tools?

SEO Checker: Analyze any web page to find technical errors and onpage SEO issues thatmight be holding it back from top search engine rankings

?

Keyword Checker: Check how well a certain page is optimized for a keyword and getrecommendations on how to improve its ranking?

SEO Compare: Compare the keyword optimization of a competitor's page with your pageand learn what your competitor is doing differently

?

Ranking Checker?

TF*IDF Tool

: Check where your website ranks in Google's results for any keyword: Find out which important terms your top-ranked competitors are using in theircontent and use them to optimize your own pages

?

Backlink Checker: Check the backlinks of any domain or URL and find new link-building

opportunities?

SERP Snippet Generator: Optimize your page titles and meta descriptions to improve yoursearch snippet?

Keyword Research Tool

: Discover new keywords to find content ideas and ranking

opportunities for your website.

You got to the end!

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Contact
Do you have any questions?

Don´t hesitate to call us at +49 911 - 23 75 62 61 (Mo-Fr CET from 9 am to 5 pm) or email support@seobility.net.

Plans and Pricing
Learn more about our plans and pricing .

Haven’t found what you’re looking for? We’re happy to make an offer tailored to yourrequirements.

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credit the copyright owner and do not represent the manual as your own work.

© seobility GmbH 202230

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