PressRelease
November 12, 2004
Best Bridal, Inc.
TSE Mothers Code: 2418

(URL http://www.bestbridal.co.jp)

Best Bridal to Open New Facility in Omiya
New Deployment Strategy Accelerated with Listing on TSE Mothers
Best Bridal, Inc. (BBI) will open a new facility in Saitama City, Saitama Prefecture. The new facility,
BBI’s first in Saitama Prefecture, has been provisionally named Art Grace Garden Square, and isscheduled to open in about February 2006. It is expected to handle about 500 weddings annually,generating about 1,800 million yen in revenues. Plan details are still being reviewed, but thefacility is currently planned to have three guesthouses, in BBI’s unique multi-guesthousearrangement. Demand for guesthouse weddings, a new wedding style, is increasing sharply, andas a pioneer in the industry BBI has consistently offering the latest and most authentic facilities
and services.
With our listing on TSE Mothers, BBI is accelerating outlet construction, and currently plans toconstruct five to eight new guesthouses per year. Three new facilities, representing a total of sevenguesthouses, will be opened in 2005 in Nagoya, Urayasu and Aoyama, and preparations are under
way now. As part of the new construction plan for 2006 a multi-guesthouse facility is now being
considered for Saitama City. BBI was the first firm to meet demand from the guesthouse wedding
market, which is expected to continue to grow, and will continue to fulfill its role as a pioneer inthe guesthouse wedding industry while solidifying its position as the leading company in thefield.
We currently operate four facilities in the Tokyo metropolitan area (Nihonbashi, Hiroo, Shiraganeand Yokohama) and one each in Osaka and Sendai, for a total of 16 guesthouses, as well as two
directly-managed chapels in Hawaii. Each year we handle about 2,300 weddings in Japan andanother 1,500 overseas (2003 performance).
BBI guesthouses offer “high quality and authenticity” unavailable from our competitors, making
weddings uniquely moving and special. Each guesthouse is itself unique, without conforming to asingle design; an approach that has received overwhelming support from customers who desire
original weddings.
The four Tokyo metropolitan facilities are constructed to a unique design, with multiple guesthouses
arranged on a single site. This further enhances customer draw by making it possible to constructlarge-scale churches and lobbies difficult for single-guesthouse sites to support. In addition, thecapacities and appearances of the guesthouses are different, providing the capability to respond todiverse customer tastes and needs and attaining a high operations ratio. The simultaneous operation ofmultiple guesthouses is only possible through our extensive knowledge of guesthouse architecture andwedding operations management skills, and is a key reason why our firm stands out from thecompetition.
The bridal market is a mirror for the times, reflecting the senses of values of the general public. The

current bridal market reflects the increasingly diverse senses of value held by individuals, and demandis growing for weddings offering originality and the opportunity for the couple to offer a wedding
there is uniquely their own.
In the bridal market the “junior baby boomers” are entering marriageable age, creating a huge market
of 1,700 billion yen (BBI estimate, based on 2003 Zexy Wedding Trends Survey and other sources). The
market is expected to shrink gradually due to the dropping birth rate, but the sharp growth in couples
wanting original weddings is expected to boost the share of guesthouse weddings within the market
from its original forecast of 10% (including restaurant weddings) to about 50%. In short, the guesthousewedding market is expected to show dramatic growth.
To meet this expected market growth, BBI has already announced new facilities in Nagoya (twoguesthouses, opening spring 2005), Urayasu (four guesthouses, fall 2005) and Aoyama (one guesthouse,fall 2005), and has recently decided to open a new facility in the Miyahara region of Kita-ku, Saitama
City in about February 2006, leasing land from Subaru Industrial Corporation. The new facility has
been provisionally named Art Grace Garden Square. Saitama City was born in 2001 through a mergerof Urawa, Omiya and Yono cities, and was designated an administrative municipality in 2003. It is
continuing to develop as a key city in the extended Tokyo region, taking advantage of the transport
hub functions of the area to achieve rapid growth in the central Omiya district. The proposed Miyahara
district is developing as a new city subcenter. This will mark BBI’s first entry into Saitama Prefecture,
but we believe that our unique guesthouse weddings will attract and satisfy demand in the area. The
high-quality design of BBI guesthouses is expected to establish them as landmarks in the Miyahara
district.
Since our listing on TSE Mothers we are accelerating our strategic deployment plan, creating new

facilities that match local characteristics and providing wedding services, while continuing todevelop and provide advanced, high-quality guesthouse weddings as a pioneer in the industry
and thereby establishing ourselves as the number one bridal facility in each area. As with ourfacilities in the past, each new proposal is supported by thorough advance marketing to ensurehigh operation ratios from the start, ensuring rapid recovery of capital investment and further
acceleration of the BBI growth strategy.

◆ For further information, contact:
Management Planning Department (Investor Relations) Tel: 03-5464-0081

Reference: Outline of the Best Bridal Omiya Facility
Address: 1 Miyaharacho, Kita-ku, Saitama, Saitama Prefecture

Access: A 9-minute walk from Toro Station on the JR Tohoku Line
10 minutes by car from Omiya Station on the JR Tohoku Line
Site area: about 8,300 square meters
Content: One chapel, three guesthouses
Scheduled opening: Pre-opening in mid-February 2006
Grand Opening in mid-March 2006
Artist’s conception