Press Release

No. 5 / August 2020, Singapore

IDEM 2020 marks the first digital edition ofAsia Pacific’s leading dental event
IDEM brings together a global community of dental professionals in spite ofsocial distancing requirements, reaffirming its position as Asia Pacific’s key
dentistry event, renowned for learning and networking.
20 August 2020 – SINGAPORE – IDEM’s digital edition, held from 19 June to 19
August 2020, has come to a close. The 11th edition of IDEM (the International
Dental Exhibition and Meeting), organised by Koelnmesse and the Singapore
Dental Association, attracted 3,615 attendees from 54 countries, sparking critical
dialogue as to the trends shaping the future of dentistry amid a new era ofnormality.
Mathias Kuepper, Managing Director of Koelnmesse Pte. Ltd., expressed hisgratitude to the organising team and the global dental community, for coming
together to make the very first digital edition of IDEM a success. “In a world where
it is difficult to gather physically, continued learning and networking remain ofvital importance. Our attendees recognise this and they were very receptive,
kindly embracing the new digital format.”International Dental
Exhibition and Meeting(IDEM)
www.idemsingapore.com
Your contact:

Illka Gobius
Tel.

+65 9769 8370
E-mailillka@pinpointpr.sg

Your contact:

Michele Koe
Tel.

+65 6500 6717
Fax

Diverse learning opportunities
The IDEM Conference featured 28 local and global speakers who delivered 27
scientific sessions, made available live and on-demand for registered delegates.
The sessions addressed social and technological trends including dentistry forageing populations, how to conduct remote consultations, as well as how artificial
intelligence is being applied to the business of dentistry. Delegates that attended
the sessions also earned Continuing Education Points to reflect their learning.
On-demand sessions that earned more than 1,000 views included:• SDA Masterclass: Contemporary Orthograde Retreatment by Prof. Emer.
Shimon Friedman, D.M.D.
• The New World Order of AI, Machine Learning & Remote Monitoring.
How COVID19 Changed the Discussion by Dr. Grant Duncan• Caries Management and the Older Adult by Dr. Mark Wolff+65 6294 8403
E-mailMichele.koe@
koelnmesse.com.sg
Koelnmesse Pte. Ltd.
152 Beach Road
#25-05 Gateway EastSingapore 189721
www.koelnmesse.com.sg
Managing Director:Mathias Kuepper

Delegates have expressed positive reviews for the online platform especiallytowards the flexibility of watching the recorded scientific sessions. “The digitalplatform has enabled me to enjoy the sessions at my own time and pace, allowing
me to strike a great balance between work and family,” shares Dr Shirlyn Ong, adelegate at IDEM 2020.
Sponsors made IDEM 2020’s digital conference possible, with support from 3M,Colgate, Dentsply Sirona, Dental Monitoring, exocad, GC Asia, Ivoclar Vivadent,KaVo Kerr, Dental Protection, Pharmaforte Singapore Pte Ltd and ResDent.
A virtual first: the IDEM 2020 digital exhibition extended conversation andbusiness opportunities
Like the conference, IDEM’s exhibition was also digital, a first for the series. 304
exhibitors from 36 countries showcased their latest innovations and solutions,offering exclusive promotions and discounts to IDEM attendees, including bundle
offers and month-long promotions.
“I would like to recognise the efforts of the IDEM organisers for putting together
IDEM Digital in such a short time frame”, complimented Mr. Teddy Lin, ProjectManager, Taiwan Excellence. “Through our participation in the digital event, ourcompany gained new insights and experiences. It helped enhance our company’sdigital presence.”
An exhibition brings together people, and IDEM 2020’s digital exhibition was nodifferent. Via an online chat feature, visitors to the digital booths could converse
with the exhibitors. To meet potential business partners, exhibitors andparticipants alike were able to use an online business matching tool to set up
profiles to discover, match and connect at pre-arranged online meetings. Theseessential tools helped forge new partnerships and opportunities at IDEM.
Neither were social activities curtailed. Three separate networking nights held
over the course of the two-month event brought together colleagues old and new.
The networking nights featured themes pertinent to the community, such as thefuture of dentistry, the impact of COVID-19 on the dental industry, and theirvisions for the next iteration of IDEM.
IDEM 2022 reverts to an in-person format at a new venue
From 8 to 10 April 2022, IDEM will return to its established physical format at anew venue, the Sands Expo & Convention Centre, Marina Bay Sands, Singapore.

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“While I am encouraged to hear much positive feedback on the digital platform
for IDEM 2020, we are looking forward to interacting with the international dental
community in person in 2022. It is heartening to know that our efforts to rapidly
pivot and deliver a flexible and interactive online event in 2020 have proveneffective,” says Dr. Lim Lii, Chairperson of IDEM 2020.
“Our attendees have been very patient and responsive to the introduction of thedigital platform and have been actively learning from the live and on-demandsessions over the past two months. I hope the topics discussed have inspired themto put their new knowledge into practice for the challenges and trends ahead,”she added.
###About IDEM Singapore
IDEM Singapore, a specialised dental trade fair accompanied by a professional
congress, has developed since its premiere in 2000 into the No. 1 dental eventin the Asia-Pacific region.
Note for editorial offices:
Press information is available at: https://www.idemsingapore.com/press/news/#press-release
If you reprint this document, please send us a sample copy.
Your contacts:
Illka Gobius
Managing Director
PINPOINT PR Pte. Ltd.
Tel +65 9769 8370
illka@pinpointpr.sg
Michele Koe
Assistant Marketing and Communications Manager
Koelnmesse Pte Ltd152 Beach Road
#25-05 Gateway East Singapore 189721
Tel +65 6500 6717
Fax +65 6296 2771
michele.koe@koelnmesse.com.sg
www.koelnmesse.com.sg

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