Connecting people, nature,tangibles, and information

AMITA’s Initiative andCommitment to Creating
an Ecosystem Society
by 2030© 20222022 AMITA
AMITAHOLDINGSHOLDINGS
CO.,
CO.,
LTD.
LTD.
AllAllRightsRightsReserved.
Reserved.

Marketsbythe numbers

Potential Market Size of the Social Impact Businessthe AMITA Group is Pursuing:
Global and Japanese markets© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

2

Estimated market size of
SDGs-related business

Global3,000

Estimated market size of SDGs-related businessfor Goal 1 through Goal 17 in 2017
183
175
123
71
237
76

Goal 1: No poverty
Goal 2: Zero hunger

trillion plus yen in 2017

Goal 3: Good health and well-being
Goal 4: Quality education
Goal 5: Gender equality

Basis of calculation: 1 USD = 120 JPY

Goal 6: Clean water and sanitation

Source: “Final Report on SDGs Business Potential and Rules Development,” published by Deloitte Tohmatsu Consulting in 2018

803

Goal 7: Affordable and clean energy

119

Goal 8: Decent work and economic growth

Supplemental information: Global market size of key industries

Automobiles

Smartphones

Games

426

Goal 9: Industry, innovation and infrastructure

210

Goal 10: Reduced inequalities

Mobile apps

338

Goal 11: Sustainable cities and communities

218

Goal 12: Responsible consumption and production

334

Goal 13: Climate action
Goal 14: Life below water

Including subscription fees
and in-app purchases

Global factory
shipment

119
130
87

Goal 15: Life on land
Goal 16: Peace, Justice and strong institutions

354

42.6

21.9

15.9

trillion yen

trillion yen

trillion yen

trillion yen

2022 (estimated)

2022 (estimated)

2021

2021 (estimated)

0
N/A

Goal 17: Partnerships for the goals

Sources Automobiles: “Global Automotive Manufacturing Industry Revenue between 2019 and 2022,” published by Statista
Smartphones: “2017 White Paper on Information and Communications,” published by the Ministry of Internal Affairs and Communications of Japan
Games: Nikkei X Trend
Mobile apps: “Global Consumer Spending in Mobile Apps Reached $133 Billion in 2021, Up Nearly 20% from 2020,” reported by Sensor Tower

Market size of circular economy business

Market size for mental-health-care services

64.5

By 2030, it is projected to reach

540

trillion yen

Source: “Second Review of the Fourth Fundamental Plan for Establishing a Sound Material-Cycle Society and the Developmentof a Road Map for the Circular Economy,” published by the Ministry of the Environment of Japan in September 2022

© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

(In trillions of yen)46

trillion yen

in 2030 (projected)
trillion yen

in 2020
Source: “Mental Health Market,” published by Allied Market Research ®

3

JapanThe Japanese government
seeks to boost the nation’s
circular economy byMarket size of circular economy business

53.7

80

30 trillion yen in 10 years.
trillion plus yen in 2030

trillion yen

in 2019
Source: “Second Review of the Fourth Fundamental Plan for Establishing a Sound Material-Cycle Society and the Development of a Road Map for
the Circular Economy,” published by the Ministry of the Environment of Japan in September 2022

Market size of global-warming-mitigation business53

trillion yen

in 2050 (projected)

Market size for municipal waste-management services

2.1
or

Source: “Report on the Market Size and Employment in the Environmental Industry,” published by
the Ministry of the Environment in June 2022
© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

trillion yen,

16,800 yen per capita, in 2020

Source: "Research Findings on General Waste Management Services for 2020," published by the Ministry of the Environment4JapanMedical-care market for people aged 75 and older

National budget for caring for people
feeling isolated and lonely

62.8

The market is projected togrow, driven by the aging
population.

17.1

billion yen

22.88 22.39

trillion yen

24.17 23.87

18.49

18.60

2019

2020 2030 2040 2050 2060

14.07
9.0

58.8

(million)

Population aged
75 and older

billion yen

Projected for 2030
and beyond

FY 2022

FY 2021

Sources: "Overview of Proposed Budget for FY 2021" and "Overview of Proposed Budget for FY 2022," published by the Ministryof Health, Labour and Welfare

Market size for municipal
nursing-care services inmetropolitan areas

2000 2010

Sources: "Basic Data on Medical Insurance: Medical Expenses for FY 2019," published by the Ministry of Health, Labour and Welfare; "Annual Report on the Aging Society 2022," publishedby the Cabinet Office

Disaster insurance claims

0.8 to 1
in 2020

trillion plus yen

1(In billions of yen)

Tokyo
Osaka
Kanagawa
Prefecture
Aichi
Prefecture
SaitamaPrefecture

977.7
792.7
672.1
519.3
488.9

Source: "Payments of Nursing-Care and Preventive Nursing-Care Insurance Benefits by Prefecture, " published on eStat© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

1.2

trillion yen

Exceeded 1 trillion yen
for two consecutive
years(Trillion yen)

1.0

trillion plus yen

0.3 trillion yen
Fire insurance claims paid due tonatural disasters (excluding
earthquakes) 2014 2015 2016 2017

2018

2019

Source: "Advisory Panel's Report on Flood Insurance Premium Rates," published by the Financial Services
Agency5

AMITA’s social impact business is focused on
establishing a community-based mutually supportive
social system that operates without subsidies from orsupervision by the national or municipal governments.

©
HOLDINGS
CO.,CO.,
LTD.LTD.
All Rights
Reserved.
© 2022
2022AMITAAMITAHOLDINGSAll Rights
Reserved.

6

How do we do that?
By building an ecosystem society that drives social innovation
to restore the sustainability of resources and the environment,
as well as wholesome people-to-people relationships

Essence ofan ecosystem

Essence01© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

A circular designthat produces no waste

Essence

02

The best interests of
the whole system
outweighing those of its
parts

Essence03

Dynamic balancethat maintains stability
while constantly changing

7

AMITA’s Initiative and Commitment toCreating an Ecosystem Society by 2030

Blueprint© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.
© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

8

AMITA’s Vision of an Ecosystem Society in 2030
Ecosystem-driven
business management

Zero product disposal

Full self-sufficiency of energy

Operating change-resilient, profitable, andsustainable business models

Using national resource-circulation data to
predict demand and prevent
overproduction and the disposal ofoverstocked items

Domestic renewable energy sources
fulfilling the nation’s electricity needs 100%

Living in harmony withnatureMaking sustainable use of ecosystemservices to keep nature healthy andbountifulGreater community
engagement

Living in harmony with
forests

MEGURU STATION® operating in every
community, providing residents with a placeand means to circulate resources, share
information, and engage with each otherMarketing only sustainability-certified wood
products

Living in harmony withthe ocean

People living long andhealthyMarketing only sustainability-certified
seafood

Every resident feeling secure and having arole and purpose to fulfill

Healthy community
management
Issues of population drain, declining
employment opportunities, aging and shrinking
population, and rising costs of social security
programs resolved comprehensively© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

Zero waste incineration
More than 1,000 waste incineration facilities
having ceased to operate around thecountry, replaced by a nationwide resource
circulation program

People living free ofloneliness
Nobody feeling lonely or isolated

Greater resource circulation
MEGURU FACTORY operating in every
prefecture, circulating resources collectedfrom households and businesses

9Innovation for Achieving a
Better Society

The longer we live,
the harder we work,
the more we produce,and the more we sell,
the deeper becomes oursocial engagement.
How can we design
such social innovation?
© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

Triggers

Triggerssocialindustrial

transformationtransformation

Triggers

People’s lives

business

are transformed

transformation

Triggers mindset
transformation inpeopleTriggers
producttransformation

People’s lives
are transformed

10Designing an optimal social innovation
is establishing a mutually supportive social system
Element

01

A circular community
in which resources and information are collected
and circulated and residents’ engagement with thecommunity and each other deepens

Element

02

A business communitythat drives a circular economy

Information

Circularlifestyle

Logistic
services

Business
operators

ICT services
Residents

Resources© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

Recycling
services11That is what AMITA’s MEGURU PLATFORM is all about
MEGURU PLATFORM
Changes in people’s Home
attitudes andlivingbehaviors
Circularpurchasing
practices

Businesses
Changes in value
Circular products and services

Greater community
engagement

Residents

Changes in business practices

Changes inpeople’s attitudes
and behaviors

Circular business

Ecosystem thatdrives resource
circulation

Optimized circulation

Bringing in household waste

Traceability

CO2 emissions

Changes in value
Circular materials

MEGURU FACTORY

MEGURU STATION®

DX solutions tovisualize previously
obscured value

Enhanced value
Business
operators

Circularlifestyle

Changes inbusinesspractices
Circularprocurement
practices

Social engagement
capitalDemand prediction

Resources stocked
in distribution
channels

Achieving a no-waste society that enriches people’s lives and nature as people live longer and businesses sell more
© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

12

Two Primary Components of MEGURU PLATFORM
MEGURU PLATFORM
BusinessesHomelivingBusiness
operators

Circularlifestyle

One in every prefecture

Each station to serve
200 households
Circular community in which resources andinformation are circulated and residents’
engagement with each other deepens

MEGURU STATION®

A community of circular business
operators

Resources

Resource-collection site that promotes
mutually supportive engagement
among community residents

MEGURU FACTORY
Facility that turns collected traceable
resources into circular materials

Information© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

13

MEGURU STATION® attracts people and resources

Circularlifestyle

It is a resource-collection site that promotes mutually supportive engagement among community residents.
Collecting sorted household waste and recycling it into value-added
resources
Building a mutually supportive community for residents around the station

Four major community challenges

01 Population drain

Providingcomprehensive
solutions to allthese challenges

Using ICT solutions to encourage community residents to participate
in resource-circulation efforts and engage with other residents
Promoting local business and residents' well-being

Global environmental challenges

01 Depleting natural resources

02 Declining employment opportunities

02 Surging energy consumption

03 Aging and shrinking population

03 Climate change

04 Rising costs of social security
programs
Business challenges

01 Procurement risks
02 Business sustainability
03 Customer engagement© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

14

Primary Roles of MEGURU STATION®
Role

01

Role

Promoting a mutually supportive
community

Assisting in caring for andwatching over children

Assisting in watching over theelderly Promoting intergenerational
engagement among residents

Selling local specialties Offering trial
use of new products

02

Businesses

Municipalities

Businesses

Manufacturers collecting their own branded products andcontainers from consumers after use for recycling, andestablishing a closed-loop resource procurement system

Achieve a cleaner living environment and raise ecoconsciousness

Fulfilling their social and engagement needs© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

Costs of collecting, transporting, and incinerating household
waste

Reduce procurement costs and risks

Make residents feel more secure
Residents

Manufacturers collecting usedproducts and containers directlyfrom end users for recycling

Reduce environmental management costs

Use information about consumer trends and resource
consumption
Predicting consumer demand to prevent overproduction

Flea markets for used items,
everything-is-free stores

Benefits

Reduce costs of social security and welfare programs
Including costs of medical care, caring for people feeling isolated
and lonely, and watching-over services for children and the elderly

Promoting resource circulation

Collecting sorted household
waste

Benefits

Municipalities

Circularlifestyle

Residents

Discarding household waste any day of the week and living
more ecological lives
15

MEGURU STATION® provides business solutions
and opportunities
Solution

No-waste

Solution

Sustainable

01

resource
circulation

02

product
development

MEGURU STATION® serves
as a venue for manufacturers
to collect used branded
products and containers fromresidents

Collection box forused plastic bottles
and containers
MEGURU BOX®

MEGURU STATION® serves
as a venue for marketingsustainable products andservices

BYOB (bring your own
refillable bottle) shop thatsells household items
such as shampoo anddetergent in bulk
(concept)

Circularlifestyle

Solution

Sharply focused

03

sales
promotion
MEGURU STATION® serves
as a venue for running
community-engagement ads
and promotions for residents

Digital signage (concept)
Community events andSDGs promotion
activities sponsored by
local businesses

and more© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

16

MEGURU FACTORY attracts resources and information

Business
operators

Turning collected resources into value-added circular materials
Role
MEGURU STATION®
Sorted and collected resources

Originated: MEGURU STATION
Kyoto
Type: Plastic bottle caps
Collected: August 8, 2030

01

MEGURU FACTORY

Producing circularmaterials

Automated sortingof resources by type

Types of resources,
and when and where
they are collected, arerecorded in a
database

Circularmaterials(concept)

Role
Originated: MEGURUSTATION Kyoto

Sorted resources are repurposed
into value-added circular materials

Type: Plastic pellets
Processed: September 9,
2030

Circular materials

Shipped to
MEGURU FACTORY

Information about processed materials
includes the name of collection facility,
ingredients, properties, and contribution
to supply-chain CO2 reduction

Traceable information

02

Supplying raw materials
consistently to businesses
seeking their sustainableprocurement

Materials
supply(concept)© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

17

Primary Roles of MEGURU PLATFORM
Role

01

Predicting product demand andresidents’ behaviors in a served
area

Base information

Role

02

Sharing prediction results andinsights for business andsocial benefits

Sharing insights with businesses

Each MEGURU STATION® provides:

Resource information
Information about residents’ behaviors:
・Frequency of visits
・Duration of each visit
・Purchasing behaviors
・Amount of resources brought inUsing them to match production
to demand and eliminate theneed to dispose of overproducedor overstocked items

Sharing insights withmunicipalities
Using them to keep thecommunity safe and secure

Circularlifestyle

Role

03

Business
operators

Visualizing traceability
information about finishedproducts

Making traceability information accessible
for each product, including:・Ingredients・Manufacturing processes
・Supply-chain CO2 emissions
・After-use collection method
・Recycling method

Helping consumers make informed
purchasing decisions

Using information to
optimize the demandsupply balance infactories

Promoting residents’
health and safety

Providing producttraceability information
at retail(concept)(concept)(concept)© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

18

MEGURU PLATFORM transforms people’s
everyday lives
Transformation

01
I’m looking foreco-friendly
products.

Transformation

Enabling consumers to makesocially motivated purchasing
decisionsSocially
motivated

500 ml bottled mineral water02

CircularlifestyleBusiness
operators

Enabling consumers to use circularmaterials to make things bythemselves at home

CO2 reduction

Smooth-tasting natural water sourced from apristine mountain spring
Country of origin: Japan

Circulation rate of container: 100%
Resource circulation
information

I want to buy
from socially
responsible
brands.

Resource circulation
information

Resource circulation
information
Cap

Cap

BottleReproduced by:Company A

Ingredients,
supply-chain CO2emissions,circulation process

Consumers can use a 3D printer torepair damaged products,
repurpose used products, andcreate artwork.

MEGURUFACTORY Kyoto

MEGURU STATION
Kyoto

Consumers can check sustainability
information labels on products when
making purchasing decisions.

© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

19

And MEGURU PLATFORM transforms industry

CircularlifestyleTransformation

Transformation

Transformation

01

02

03

Locally procure circular materials

Use demand prediction date

to reduce supply-chain CO2emissions and ensurestable supply of materials

to control production andprevent overproduction or
disposal of overstocked
items

Use prediction data on people’s
behaviors to optimize theReducing supplychain CO2 emissions(concept)© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

Business
operatorsschedules of public
transportation, mobile
catering, and mobile medicalcare services or to switch
them to unmanned operations

Optimizing production
in factories

Optimizing schedules ofmobile catering andmedical-care services orswitch them tounmanned operations(concept)(concept)20

AMITA’s Initiative and Commitment toCreating an Ecosystem Society by 2030

Road Map©
AMITA
HOLDINGS
CO., LTD.CO.,All Rights
Reserved.
©2022
2022
AMITA
HOLDINGSLTD.
All Rights Reserved.

21

Road Map from 2021 through 2030
Diffusion of Innovation Theory

Coast-to-coast
coverage

16% Rule: When the adoption rate of a new product or service reaches
16% among innovators and early adopters, the product or service starts
enjoying a broader acceptance among consumers.
Number of users

Innovators

Early
adopters

2.5%

13.5%

Early majority

50,000Late majority
Laggards

34.0 %

34.0 %

16.0%

Time

16.0%
Source: “Diffusion of Innovation Theory for Beginners,” published by UTokyo Innovation Platform Co., Ltd.

MEGURUFACTORY in

locations

Adoption rate

From 2030 onward, MEGURUSTATION® will be widely
installed all over the country andprovide a solid infrastructure forthe social impact business.

16%

20
prefectures

MEGURU STATION®
Number of regions served
Number of installations

2 regions 3 regions 5 regions
2 locations 5 locations 50 locations
2021

Total number of users per year

Percentage of population covered© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

2022

10,000locations

2023

2026

2030

2033

0.6 million

240 million

1.2

4%

20

%

2036

billion

45

%

70

%
22

MEGURU STATION® is operating in five locations inthree municipalities

Circularlifestyle(As of November 2022)

Case

Ikoma, Nara Prefecture
From 2019 to 2020
Proof-of-concept field test
December 2020

Has since been managed by residents.

Case

MEGURU STATION® became fully operational.

Kobe, Hyogo Prefecture

Two locations
in town

AMITA signed a contract with the Kobe City Hall.

November 2021

Case

Tachiarai, Fukuoka Prefecture

Two locations
in town

January 2022
MEGURU STATION® became operational in the
Hongo school district under a comprehensive
partnership between AMITA and the town hall.

September 2022
The second station was set up in the Ozeki school
district.

Hongo school district

Ozeki school district

Expanding locations into other school districts© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

MEGURU STATION® became operational in
Nagata-ku.
Many NPOs and businesses assisted in its
operation.
August 2022
The second resource-collection station was set up
in Chuo-ku.
Just like the one in Nagata-ku, the station
received fact-finding visitors from othermunicipalities and businesses.

Nagata-ku

Chuo-ku

Expanding locations into other parts of the city23Expansion Strategy for MEGURU STATION®

CircularlifestyleStrategy01

And as a second step,

As a first step,
Set up MEGURU STATION® in small rural communities
facing four pressing challenges (see Page 14)

Expand it into urban communities aging rapidly

Challenges facing rural communities

Challenges facing urban communities

Small rural communities are among the first to face the issue ofan aging and shrinking population.
Even their elderly population is declining.

They have not had the issue of an aging population until
recently. Today, their elderly population is increasing.

Municipalities are likely to have an increasingly hard time

The issue of the aging population is likely to
become more serious down the road.

maintaining the quality and scope of their community
services.
Strategy

02

Instead of setting up MEGURUSTATION® here and therearound the country on an ad hoc basis,© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

We will gain footholds in selected communities andexpand the geographic coverageof MEGURU STATION® from there into othermunicipalities.

24

Expansion Strategy for MEGURU PLATFORM

CircularlifestyleBusiness
operators

Strategy

Facilitate strategic partnerships with businesses in diverse industry sectors

Working with companies having the technologies and know-how
essential to establishing and operating MEGURU PLATFORM

Welfareservices
Financialservices

Developing social
technologies

Blockchain services

Potential
partnerships withbusinesses inthese sectors

Conducting joint
research and PoC
testing

Datacommunications

Creating new
business models

Potential
collaborative
projects

Developing
system solutions

Media and advertising

Leasing
services
Manufacturing© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

Recycling
services

Forming aconsortium

Collaboratingin sales25

1 Cross-industry Alliance that Drives a Circular Economy

Case(J-CEP)

Established in
October 2021

Observermembers

Hokkaido University; Kobe City; the Ministry of Economy, Tradeand Industry; the Research into Artifacts Center forEngineering, the University of Tokyo; and the University of
Kitakyushu

A cross-industry alliance in which member companies bring their information, knowledge, and network assets to circulate resources and create new business models

Topic

01

J-CEP member manufacturers of daily essentials join forces
to establish a horizontal recycling scheme

Location

Kitakyushu,
Fukuoka Prefecture

Project period

Topic

02

From July through December 2021

Ten J-CEP member manufacturers of daily essentials undertook a joint project toestablish a horizontal recycling scheme for plastics.

◆
◆
◆
◆
◆
◆
◆
◆
◆
◆
◆
◆

Fujimori Kogyo Co., Ltd.
Marubeni Corporation
Marubeni Forest LinX Co., Ltd.
Mitsubishi Chemical Corporation
Mitsubishi Corporation Plastics Ltd.
Mitsui Chemicals, Inc.
Nagase Plastics Co., Ltd.
Nihon Yamamura Glass Co., Ltd.
Nissha Co., Ltd.
SAKATA INX CORPORATION
Sekisui Chemical Co., Ltd.
TOYOTA TSUSHO CORPORATION© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

J-CEP members jointly design sustainable products and createa collection scheme for used products
Community center in Kobe,
Hyogo Prefecture

Location

Project period

J-CEP members assisted in operating MEGURU STATION® in Kobe.
Designed a resource circulation scheme and operated a community engagement space.

◆ Asahi Kasei Corporation◆ DIC Corporation◆ Lion Corporation◆ Kai Corporation◆ Kao Corporation◆ Kawakami Sangyo Co., Ltd.
◆ Kracie Holdings, Ltd.
◆ S.T. CORPORATION◆ Sunstar Inc.
◆ Shabondama Soap Co., Ltd.
◆ ThreeHigh Co., Ltd.
◆ Toppan Inc.

◆ Mandom Corporation◆ Nestle Japan Ltd.
◆ Pola Orbis Holdings Inc.
◆ UCC HOLDINGS CO., LTD.
◆ Unicharm Corporation◆

Consumer products◆◆

Materials and trading

44 corporate members

Resource-circulation andsustainability◆◆◆(as of November 21, 2022)◆◆

Financial services

ICT solutions◆◆ digglue Inc.

◆

◆ Fujitsu Japan Limited

NEC Solution Innovators Ltd.
NTT Communications Corporation◆ SoftBank Corp.

From November 2021 onward

ABeam Consulting Ltd.
AMITA HOLDINGS Co., Ltd.
EGS Co., Ltd.
Fuyo General Lease Co., Ltd.
Harita Metal Co., Ltd.
Kowa Seiko Co., Ltd.
Pantech Corporation
Sanyu Kankyo Sogo Kenkyujo Co., Ltd.

◆ Sumitomo Mitsui Trust Bank, Ltd.

(In alphabetical order) Steering committee members in colors◆ NEC Corporation

26

Case

2 AMITA’s Strategic Partnerships
AMITA has formed strategic partnerships with these companies to accelerate the establishment of MEGURU PLATFORM
Financialservices

Partnership

Partnership

Partnership

Communications
and information
services

Leasing
services

with

with

with

NTT Communications Corporation

Sumitomo Mitsui Trust Bank, Limited

Fuyo General Lease Co., Ltd.

Announced October 13, 2022

Announced November 18, 2022

Announced November 22, 2022

Signed a letter of intent on establishing acircular platform to create a new market.

Signed a memorandum on jointly
conducting an impact assessment of the
MEGURU STATION® business.

Signed a letter of intent on developing
circular economy business models

Scope of partnership: To establish a platform thatdrives a circular economy and addresses municipal
and community issues in order to create a newmarket and develop new business models

Scope of partnership: To jointly conduct a social,environmental, and economic impact assessment of
MEGURU STATION®, a resource-collection site that
promotes mutually supportive engagement amongcommunity residents, using the bank's know-how inassessing the feasibility of impact investing

Scope of partnership: To develop and commercialize
services that transition from the recycling business tothe circular business;encourage community waste-management andrecycling service providers to adopt a circular service
business model based on a leasing scheme

Press release:https://www.amita-hd.co.jp/news/221118_amita-SMTB.html

Press release:https://www.amita-hd.co.jp/news/221122_amita-fuyo.html

Press release:https://www.amita-hd.co.jp/news/221013_amita-nttcom.html

AMITA intends to aggressively pursue partnership opportunities with businesses in diverse industry sectors in 2023 and beyond.
© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

27

MEGURU PLATFORM’s Revenue Structure
MEGURU PLATFORM
Businesses

Municipalities
Circularlifestyle

Payment

01

Payment

Platform fees

01

(per month or year)

Expenses for collecting used branded products

MEGURU STATION®

Advertising expenses

Payment

02

e.g., Data with which to optimize schedules of public
transportation and coordinate watching-over services forchildren and the elderly in the community

Business
operators

Payment

02

Procurement costs ofmaterials(per kilogram or metric ton)

Purchasing costs of circular materials

MEGURU FACTORY© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

Expenses for outsourcing public services toprivate-sector firms

Usage fees for demand and behavior prediction data

Expenses for developing business models incollaboration with other companies and citizens'groupse.g., Data with which to optimize production and distribution
plans(per month or year)

e.g., System usage fees for apps available to MEGURUSTATION® users

e.g., Expenses for running ads and sales promotions
using relationship-building media

Usage fees for demand and behavior prediction
data

Platform fees

Costs of environmental
management and social security
programs

Subsidies or contingency fees in proportion to theextent of resultant reductions in the costs ofenvironmental management and social security
programs in the community28Potential Market Size of the Social Impact Business in Japan to Be Addressed by
MEGURU PLATFORM
MEGURU PLATFORM
Medical-care market for people aged 75 and older

Market size of circular economy business

17.1

80

trillion yen in 2019

Source: “Basic Data on Medical Insurance: Medical Expenses for FY 2019,”
published by the Ministry of Health, Labour and Welfare

National budget for caring for people
feeling isolated and lonely

62.8

Circularlifestyletrillion plus yen

Source: "Second Review of the Fourth Fundamental Plan for Establishing a Sound
Material-Cycle Society and the Development of a Road Map for the Circular Economy,"
published by the Ministry of the Environment

Market size for municipal
waste-management services

Business
operators

2.1

billion yen for FY 2022

Sources: “Overview of Proposed Budget for FY 2022,”
published by the Ministry of Health, Labour and Welfare

billion yen in 2030

(projected)

Source: “Market Trend and User Needs of Watching-over andEmergency-Alerting Services for the Elderly 2020,” published by Seed
Planning, Inc.

MEGURU STATION®

MEGURU FACTORY

Market size for blockchain services

724.7

Address four major community challenges (seePage 14)
Establish a zero-emission society free of waste
incineration and land-filling

Source: “Blockchain-Employed Services Market 2021,”
published by Yano Research Institute Ltd.

Digital signage market

180

504

billion yen in 2025 (projected)

billion yen

in 2025 (projected)

Market size for recyclable plastics andother materials

Source: "Digital Signage Market 2019," published by Fuji Chimera Research Institute, Inc.

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trillion yen in 2020

Source: “Research Findings on General Waste Management
Services for 2020,” published by the Ministry of theEnvironment

Market size for watching-over services
for the elderly

38.1(Japanese government’s
target for 2030)

billion yen in 2035 (projected)

Source: “Market for Recycled Plastics in Japan,” published by Fuji Keizai Co., Ltd.

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MEGURU STATION® in your neighborhood.
MEGURU STATION® in your community.
Always at your service.

© 20222022 AMITA
AMITAHOLDINGSHOLDINGS
CO.,
CO.,
LTD.
LTD.
AllAllRightsRightsReserved.
Reserved.

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The AMITA Group is committed to achieving a society
in which people’s relationships with others and withnature will be enhanced in proportion to economic
development.

Published by AMITA HOLDINGS CO., LTD.
For inquiries, call the Public Relations Department at +81-75-2770795 or send emails to press@amita-net.co.jp
Disclaimer: Opinions and forecasts expressed in this document are based on information,
estimation, and assessment available at the time of writing (November 24, 2022). AMITAHOLDINGS CO., LTD. does not guarantee their accuracy and reserves the right to updatethem at any time without notice.
© 2022 AMITA HOLDINGS CO., LTD. All Rights Reserved.

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