July 18, 2014
BBIX Inc.

Launch of Smart IX Service by BBIX Subsidiaries Outside Japan
BBIX, Inc. (Head office: Tokyo, Japan; President & CEO: Junichi Miyakawa), a SoftBank Group company
that provides Internet Exchange (IX) services, announces that from August 2014 it will launch Smart IX
Service on a trial basis with subsidiaries established in Singapore and Hong Kong, BBIX Singapore Pte.
Ltd. and BBIX Hong Kong Pte. Limited. Scheduled to launch commercially in October 2014, Smart IX
Service is an Internet Exchange service that links Tokyo with international connections.
 Service outline
Smart IX Service is the first IX service in the Asia region that enables international connections. Marking
the world’s first mobile international data roaming network with a large-scale peering* environment, BBIX
will provide Internet Exchange(IX) service and Roaming Peering Exchange (RPX) service to Internet
Service Providers (ISP) and Mobile Network Operators(MNO) in Asian countries. To prepare for expected
increases in mobile traffic, BBIX will aim for operations that realize a comfortable connectivity environment.
*Peering: Operators interconnect to networks and exchange traffic each other.

 Establishment of BBIX subsidiaries outside Japan
In recent years, Internet traffic in Asian countries has increased dramatically on the back of favorable
economic conditions, and the region is expected to generate the majority of the world’s IP traffic in thefuture. With the aim of improving connectivity within the Asian region and realizing ideal interoperability forInternet traffic switching, BBIX established BBIX Singapore Pte. Ltd. and BBIX Hong Kong Pte. Limited inDecember 2013 to deploy Smart IX Service as a new IX service in the region.
BBIX will work to provide superior Internet environments that help contribute to the growth of Internetservices.

■Smart IX Service outline
1. Provided services
Exchange service
Connection provision destination
Port type
One-time charge (without tax)
Offer price (without tax)

Internet Exchange (IX)
Japan / Singapore / Hong Kong
10GE / 1GE
5,000 USD
2,000 USD / mo.

Roaming Pairing Exchange(RPX)
1GE
5,000 USD
2,000 USD / mo.

2. Smart IX service image

 About BBIX subsidiaries
BBIX Singapore Pte. Ltd.
Head office:
8 ROBINSON ROAD, #13-00, ASO BUILDING, SINGAPORE (048544)
Representative: Junichi Miyakawa
Date of est.:
December 5, 2013
Capital:126,000 SGD
Ownership:
100% owned by BBIX Inc.
Business:
Internet Exchange business, etc.
BBIX Hong Kong Pte. Limited
Head office:RM 1202A, 12/F FORTRESS TOWER, 250 KING’S RD NORTH POINT, HONG KONG
Representative: Junichi Miyakawa
Date of est.:
December 9, 2013
Capital:
788,000 HKD
Ownership:
100% owned by BBIX Inc.
Business:
Internet Exchange business, etc.
 About BBIX
Company name: BBIX, Inc.
URL:
http://www.bbix.net/en/
Head office:1-9-1 Higashi Shimbashi, Minato-ku, Tokyo, Japan
Representative: Junichi Miyakawa, President & CEO
Date of est.:
June 13, 2003
Capital:
100 million yen
Ownership:
100% owned by SoftBank BB Corp.
Business:
Telecommunications operator under Japan’s Telecommunications Business Act; leasing,maintenance & management of telecommunications equipment; development, sales,
maintenance & management of computer hardware/software.
● Service names listed in this press release are trademarks or registered trademarks of their respective companies

Inquiries:
E-mail: pr@bbix.net
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