May 18, 2012
Sony Financial Holdings Inc.

Sony Life's Supplementary Data for the Year Ended March 31, 2012 at Press Conference(1) Status of Insurance Policies(Millions of yen)
Year ended
March 31, 2011

Annualized premiums from new policies
Of which third-sector products
Annualized premiums of insurance in force
Of which third-sector products
Income from insurance premiums
Individual life insurance and annuities
Group insurance and annuities
New policy amount
Policy amount in force
Lapse and surrender amount
Lapse and surrender rate

%Six months ended
September 30, 2011

% YoY change

71,23016,679604,793
140,776
770,330
761,420
6,838
4,199,024
34,748,531
2,143,629
6.41

3.6%
2.6%
5.5%
5.8%
10.0%
10.2%
(3.5%)
3.7%
3.8%(8.5%)
0.8ppt down

33,2818,130
618,004
144,793395,732
392,141
3,329
2,051,764
35,371,171
1,022,437
2.95

Year ended
March 31, 2012

% YoY change(4.8%)
2.0%
4.8%
5.9%
6.7%
7.0%
(6.7%)(0.8%)
3.7%(1.6%)
0.16ppt down

70,854
17,101
635,401
148,954
816,106
808,027
6,627
4,203,327
36,077,061
2,056,2545.93% YoY change(0.5%)
2.5%
5.1%
5.8%
5.9%
6.1%
(3.1%)
0.1%
3.8%(4.1%)
0.48ppt down

Notes:
1. The above figures excluding income from insurance premiums represent total amounts of individual life insurance and individual annuities.
2. Lapse and surrender amount as well as lapse and surrender rate do not include reinstatement.
3. Income from insurance premiums for the individual life insurance and annuities represents a total amount of those of individual life insurance and individual annuities. Income from insurance premiums forthe group life insurance and annuities represents a total amount of those of group life insurance, group annuities and group medical insurance.
4. Annualized premiums, which include individual life insurance and individual annuities, are converted to a per-year premium amount by multiplying individual premiums by a coefficient corresponding to
the premium payment method. (For lump-sum payment policies, premiums are divided by the number of coverage years.)(2) Status of Assets
As ofMarch 31, 2011
(Millions of yen)
Total assets(100 millions of yen)
Real net assetReal net asset / General account asset%
Solvency margin ratio%
Solvency margin ratio (previous standard)%

As of
September 30, 2011

% YoY change

4,723,332
6,069
14.0
1,720.02,900.1

10.2%
7.7%
0.4ppt down
262.8ppt up

As ofMarch 31, 2012

% YoY change

4,922,545
8,299
18.3
1,940.6
3,148.0

9.7%(2.9%)
2.4ppt down
155.2ppt up

5,222,846
8,714
18.2
1,980.4-(3) Core Profit / Negative Spread / Investment yield

10.6%
43.6%
4.2ppt up
260.4ppt up(Millions of yen)

Year endedMarch 31, 2011

Year ended
March 31, 2012

% YoY change

56,295

Core profit% YoY change(12.7%)

Forecast for theyear ending March 31, 2013

% YoY change

71,68527.3

Slightly decrease(100 millions of yen)

Negative spreadYear ended
March 31, 2011

YoY amount changeYear ended
March 31, 2012

YoY amount change

63(52)

15(48)

Year ended
March 31, 2011
Investment yield for core profit
Investment yield (General account)
Average assumed interest rate

Year ended
March 31, 2012
2.26
2.68
2.43(%)(%)(%)

Forecast for theyear ending March 31, 2013

Slightly decreaseForecast for theyear ending March 31, 2013

2.31
2.17
2.35

Slightly decrease
Decrease
Decrease(4) Policy and Other Reserves(Millions of yen)
As ofMarch 31, 2011

Policy reserves (excluding contingency reserve)
General accounts (excluding contingency reserve)
Separate accounts (excluding contingency reserve)
Reserve for price fluctuations
Contingency reserve
Contingency reserve I
Contingency reserve II
Contingency reserve III
Contingency reserve IV
Contingency reserve fundPrice fluctuations reserve fund

4,319,924
3,932,486
387,438
16,76851,55918,754
15,311
12,2355,258-As ofYoY amount change September 30, 2011 YoY amount change

382,811358,81024,000
7,131
3,062
884
177
1,745
254
-

4,519,014
4,138,712
380,301
20,64453,32819,182
15,461
13,266
5,418-

405,615
384,729
20,885
7,576
3,116
870
231
1,785
279
-

As of
March 31, 2012

4,787,682
4,350,710
436,971
25,31955,338
19,631
15,918
14,201
5,586-(5) Unrealized Gains (Losses)

467,757
418,224
49,533
8,550
3,778
877
606
1,966
328
(Millions of yen)

As ofMarch 31, 2011
Securities
Japanese stocksJGBs, other bonds
Foreign securities
Real estate

YoY amount change

2,077
3,849
(6,505)
3,957
9,392

As of
YoY amount change September 30, 2011 YoY amount change(17,870)(6,609)(6,542)(3,895)(1,679)204,897
1,278
207,558(4,104)
10,383(71,767)
135(61,708)(10,188)(1,429)As ofMarch 31, 2012

216,849
5,863
206,674
4,078
10,047

YoY amount change

214,772
2,014
213,179121654

Notes:
1. Net unrealized gains on securities are calculated as the difference between the carrying value before mark-to-market and the fair market value for securities with market value, other than trading-purpose
securities. (The amount includes “monetary trusts,” but excludes trading-purpose securities.)
2. Real estate is for domestic real estate, including land lease right, and the amount is the level after revaluation.

1(6) Investment Results and Plans(Millions of yen)
Year ended
March 31, 2012

Amount change fromMarch 31, 2011

36,683
4,417,819
26,83162,314
79,990Japanese stocks
JGBs, other bonds
Foreign stocks
Foreign bonds
Real estate(21,672)
667,876381
14,053(1,440)Plan for theyear ending March 31, 2013

Flat
IncreaseFlat
Flat
Flat(7) Level of Indices where Unrealized Gains (Losses) on Assets are Break-even
As ofMarch 31, 2012
Japanese stocks (NIKKEI Average）
Japanese stocks (TOPIX)
JGBs, other bonds
Foreign securities

8,359
708
1.591

(yen)
(ppt)
(%)
(yen)

Notes:
1. Japanese stocks are fully linked to the Nikkei Average and TOPIX, and valuations are calculated accordingly.
2. Japanese bonds calculations employ yields on newly issued 10-year JGBs, to one decimal place.
3. Calculations of foreign securities employ US dollar/yen conversions.

(8) Forecast for the Year Ending March 31, 2013
Income from insurance premiums
Annualized premiums for policies in force
Policy amount in force

Forecast
Increase
Increase
Increase(9) Cross Holdings with Domestic Banksi) Contributions from Domestic Banks

AmountStocks (Foundation) funds
Subordinated loans and bonds

Not applicableNot applicable

Note: Stocks on contributions from domestic banks are at market value as of March 31, 2012.

ii) Contributions to Domestic Banks

AmountBank Stocks (market value basis)
Subordinated loans, bonds and preferred securities

Not applicableNot applicable

Notes:
1. Contributions extended to banks other than those who held the company's foundation funds are included.
2. Stocks includes preferred stocks. (Investment in foreign subsidiaries are not included.)(10) Number of Employees
As ofMarch 31, 2011
Sales employees
Office employees% YoY change

4,523
1,398

0.1%
6.1%

As ofSeptember 30, 2011
4,501
1,451

(11) Over-the-counter Sales through Banks

Fixed annuities

Number of new policies
Insurance premiums
Number of new policiesInsurance premiums(0.2%)
6.8%(Millions of yen)

Year ended
March 31, 2011
Variable annuities% YoY change

1034
87

% YoY change(85.7%)(98.1%)
17.2%
177.0%

Year ended
March 31, 2012

% YoY change

51718
5

400.0%
12,580.6%(47.1%)(93.6%)

Notes:
1. Figures on the above table excludes operating performance of AEGON Sony Life Insurance Co., Ltd.
2. Insurance premiums refer to lump-sum premium amount for lump-sum payment policies, and a figure converted to a per-year premium for other policies.

(Millions of yen)
Year endedMarch 31, 2011
Lump-sum premium Number of new policies
whole life insurance Insurance premiums
Lump-sum premium Number of new policies
endowment insurance Insurance premiums

2466% YoY changeYear ended
March 31, 2012

500.0%
329.6%% YoY change-(100.0%)(100.0%)Note: Insurance premiums refer to lump-sum premium amount for lump-sum payment policies, and a figure converted to a per-year premium for other policies.

(Millions of yen)
Year ended
March 31, 2011
Lump-sum premium Number of new policies
life insurance
Insurance premiums
Level premium plan Number of new policies
life insurance
Insurance premiums

165
455
2,103
387

% YoY change
189.5%
169.8%
124.7%
164.7%

Year ended
March 31, 2012

% YoY change

248
1,022
2,661
591

50.3%
124.2%
26.5%
52.7%

Notes:
1. Insurance premiums refer to lump-sum premium amount for lump-sum payment policies, and a figure converted to a per-year premium for other policies.
2. Number of new policies for the year ended March 31, 2012 includes comprehensive medical insurance, interest rate-sensitive whole life insurance,semi-participating educational endowment insurance, etc.

2As ofMarch 31, 2012
4,599
1,461

% YoY change
1.7%
4.5%

Attachment

Other Supplementary Data (for the Year Ended March 31, 2012)
Amount of Payments for Claims and Other Benefits Related to the Great East Japan Earthquake
Expected amount of payments forclaims and other benefits

Approximately ¥1.6 billion

Of which, amount paid for the year
ended March 31, 2012

Approximately ¥1.5 billion

Responses Related to the Great East Japan Earthquake<Principal Efforts Targeting to Customers in the Affected Region>(1) Paid full amount of claims on insurance for death due to disaster(2) Extending grace periods for the customers affected by the Earthquake to defer their premium payment until December 31, 2011(3) Simplified and expedited payment of claims, benefits and policy loans(4) Applied preferential interest rate to new policy loans (concessionary interest rates)(5) Introduced special handling for hospital treatment, others (handling of non-hospitalization cases as if hospitalized)(6)Provided material support, such as water, foods and clothes(7) Conducted employee volunteer activities to help people in the affected region, as soon as the area is opened to access(8) Donated ¥100 million via the Japanese Red Cross Society(9) Ran newspaper advertisements and television and radio commercials expressing our condolences and publicizing our contact information(10) Sent a Notice Concerning Protection and a Notice of Special Handling to customers living in coastal areas in the disaster-affected region,and consulted with and responded to requests from those who returned these notices.
(11) Dispatched sales people on condolence visits to customers affected by the disaster.
(12) Configured a database to allow centralized management of the status of customers in the disaster-affected region.
(13) Imported publicly-available information to a database and sent customers the procedure for an insurance claim.
(14) Made phone calls for the customers in the disaster-affected region to confirmed their safety.

Exposure to Five European Countries*
As ofSeptember 30, 2011

(Billion of yen)
As ofMarch 31, 2012--Government bonds
Exposure other than government bonds

Total* Total general account investment (balance sheet amounts) in Ireland, Italy, Greece, Spain and Portugal (including investments in loans and securities, and excluding
funds and securitized products)* The ultimate incidence of risk is recorded as investment in the five countries mentioned above.

Provision of policy reserve of the general account assets for minimum guarantee for variable annuities and others(Billions of yen)
Year ended
March 31, 2011
Provision of policy reserve of thegeneral account assets for minimum
guarantee for variable annuities andothers

Six months ended
September 30, 2011

5.0

4.8

3Year ended
March 30, 20122.8