NEWS RELEASE“We are emerging from one of the toughest periods of ourprofessional and personal lives.
Now is the time to think big, take the initiative andinstigate bold change”, says Kengo Sakurada, Bushido
Capitalism: The code to redefine business for asustainable future.
Bushido Capitalism presents a powerful manifesto for
capitalism to put human health and wellbeing at the very
centre of our economies.
“I urge business leaders everywhere to use the crisis we have collectively endured as
an opportunity to build a more responsible system of capitalism for generations tocome”.

[London, 22 July 2021]: As we reflect on the past 18 months, the damage caused, the industries
challenged and the human lives lost, Kengo Sakurada urges business leaders around the world
to reconsider their priorities.
Even before the pandemic stalled supply chains and forced businesses to shut overnight, theworld faced serious problems.
The climate crisis continues to escalate. Inequality is rampant. The socioeconomic rift between
the lowest income and the highest earners seems insurmountable. We face a global health crisis.
And while technology facilitates constant connection, communication and easy transatlantic
travel, it challenges our mental health — one of our world’s most valuable resources. Kengo
Sakurada defines the pre-pandemic decades as the ‘Great Acceleration’.
“I wrote Bushido Capitalism as a manifesto and guide for business leaders – in every industry, inevery country - as we grapple with the challenges presented by the Great Acceleration.”
Kengo Sakurada, CEO Sompo Holdings and author of Bushido Capitalism, said: “Bushido, theancient values of the Samurai, has long been enshrined in Japanese culture but is rarelyreferenced in the West and I believe it should be. Using Bushido as a roadmap, my book provides
practical advice on how we might intelligently design businesses to operate in a sustainable,
human-centric way, with all stakeholders’ interests in mind.”Kengo is passionate about developing a capitalist system that benefits the common good. Hebelieves we should learn from the past, and that the principles of Bushido, adapted to modern
life, can provide a moral code for business leaders to follow and implement in order to tackle theissues of today.
He believes we can leverage the power of diversity in teams and bridge demographic divides toenhance productivity, wellbeing and employee satisfaction. He argues that if we use technology
with wisdom, and understand data as a precious commodity, we can leverage it to tackle climate

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change and improve the quality of life for citizens everywhere. He encourages collaboration overcompetition. And to celebrate value in all that we do.
He urges business leaders to lead by example. “You are cordially invited to join me as we transitionfrom a period of acceleration to a period of reflection and, eventually, to a period ofreinvention. We are privileged to be leaders at this poignant moment in history. What we choose
to do now has the potential to inform a fairer society and more sustainable world.”
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About the author
Kengo Sakurada is a dynamic business leader and prolific public speaker with almost four
decades of experience working in the global insurance industry.
He is the chief executive officer of Sompo Holdings, a company listed on the Nikkei 225. He alsoserves as chairman of Keizai Doyukai, the Japan Association of Corporate Executives, which isdedicated to creating sustainable solutions to a host of present-day problems and ensuring theoverall wellbeing of Japanese society.
Sakurada is passionate about sustainability, ethical governance and using technology for thewellbeing of all. This is his first book.

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Advance praise for Bushido Capitalism from business leaders“Kengo Sakurada is a visionary. His searching account of the creative force of the market, as wellas the limits of capitalism, is delivered with humility and moral clarity. Most business endeavours
will be forgotten. Sakurada reminds us of what is required to build something both lasting andsignificant” – Alexander C Karp, Co-founder and CEO, Palantir Technologies Inc.
“What if the path to a sustainable, responsible business future is actually a homecoming to ancientvalues? Kengo Sakurada offers us a way to become ethical citizens and leaders by updating andapplying the samurai moral code, Bushido. Drawing on thought-provoking lessons incollaboration, confidence and creativity, Bushido Capitalism is essential reading for postpandemic leaders.” – Daniel Pink, New York Times Bestselling author of When, Drive, and A
Whole New Mind
“Sakurada-san’s Bushido Capitalism shows how business can be the greatest platform forchange, applying the ancient Japanese Samurai code as a moral compass for reorienting
capitalism in ways that will improve the quality of life for every stakeholder and the health of ourplanet. It is a must read for every business leader” – Marc Benioff, Chair and CEO, Salesforce

Media contacts
Fraser Schurer-Lewis
Williams Nicolson
E: fraser.schurerlewis@williamsnicolson.com
M: +44 (0)7961 027 281
Claire Foster
Williams Nicolson
E: Claire.foster@williamsnicolson.com
M: +44 (0)7525 665 504

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