Japan Aims to Regain Past Glory Amid Global Shifts
While the “Made in Japan” brand has long
been highly reputed worldwide, the country’s
manufacturers have faced competition in recent
decades from regional competitors offering
cheaper, mass-produced alternatives to Nippon’s high-quality products. Current geopoliticalcircumstances, however, have boded well for
Japan, with supply chain disruptions prompting

manufacturers to diversify their supply sources.
Renowned for their reliability and high quality,
Japanese manufacturers, also buoyed by aweakened yen, are primed to seize the moment.
“International customers now have better access to highly functional, advanced
Japanese technologies and products at morereasonable costs, presenting more opportuni-

ties for Japanese companies,” says Shunji Idei,
president of Tayca Corporation.
Niche technology, like that developed by Otowa
Electric, has indeed given Japan a competitive edge.
“There are supply chain issues, and we consider the‘Made-in-Japan’ brand as our weapon,” says Osamu
Yoshida, chairman of Otowa Electric, the leading
developer of lightning protection equipment.

Quality Coating Solutions for a Host of Industries
A company focused on environmental
responsibility, Fluorocoat is a
specialist manufacturer of highperformance fluoropolymer-coating
technology, offering a whole host ofinnovative, premium-quality products
trusted by clients hailing from avariety of business sectors.

Mitsuhiro Suwabe, President,
Tokyo Silicone Co., Ltd.

www.t-silicone.co.jp

Founded in 2005 as the successor to thesurface-modification department at its parent company Tokyo Silicone, the Japanese
firm Fluorocoat offers world-class expertisein fluoropolymer-coating technology.
By continuing the advances that the sevendecade-old Tokyo Silicone achieved throughout
the second half of the 20th century, Fluorocoat stands as a prime example of one of thestrengths of Japanese manufacturing.
“Many of Japan’s companies have long histories of up to 100 or even 200 years,” explains
Tokyo Silicone President Mitsuhiro Suwabe.
“This enables them to focus on the development of one thing for a long period of time.”
Boasting a portfolio of high-performance
products that offer a variety of useful properties– such as resistance to heat, chemicals, sticking
and wear – Fluorocoat has become a trusted
partner to clients from a range of industries.
“These industries include food processing,automotive and semiconductor parts, aswell as the aerospace, defense and medical
sectors,” Mr. Suwabe says. “We’re not reliant
on just one sector – that works in our favor.”
Fluorocoat’s flagship coating technologies include the Adlon L-R Series, which
is chiefly used in the automotive industry.
Its excellent peelability means it canbe applied to the surface of automobile
parts – primarily taillights – without

Coating image of Adlon L-R Series
conflicting with the component’s moldduring production.
Meanwhile, the company’s Tosical S coating excels on surfaces prone to sticking. “Oneof the first clients to adopt this product wasa rubber tire maker,” Mr. Suwabe notes.
“Before processing, rubber is very sticky.”Another notable Fluorocoat product is its
Nanocoat technology, which responds to customers’ growing demand for thinner coatings.
“Our ultimate goal is to use a single-moleculelayer coating,” Mr. Suwabe says.
Alongside its commitment to miniaturization, Fluorocoat is dedicated to contributing
to a greener future. The firm avoids using
contaminants like perfluorooctane sulfonate(PFOS) and perfluorooctanoic acid (PFOA),
and is developing a system to recycle andreuse materials that go into its products.
“Unless we do this, it’ll be difficult tosurvive,” Mr. Suwabe declares.

HOJUN Supplies Organic Bentonite for Cosmetics and Other Industries
Founded 110 years ago, HOJUN leverages Japanese precision and innovation to meet growing global demands in cosmetics and technology.
Amidst a shifting global economic
landscape, HOJUN, a former mining company that is now a leading
manufacturer in the specialized
field of bentonite products, is strategically positioned to capitalizeon the evolving needs of various
industries worldwide.
“Japan’s reputation for reliability
and advanced technology, coupledwith the yen’s depreciation, offers
us a unique advantage,” explains
Motozo Nakamura, president of
HOJUN. Originally mining industrial
bentonite, HOJUN has diversified
into producing purified and organic
bentonite, which are now gaining
traction in high-value sectors suchas cosmetics and semiconductors.

Mr. Nakamura highlights thatgeopolitical tensions and supply
chain diversification are prompting companies to reconsider theirsourcing strategies, benefitting
Japanese suppliers like HOJUN.
“Many Japanese users have become wary of Chinese suppliers,
and with the yen’s current value,
we are an attractive option for
fulfilling domestic orders,” he adds.
Focusing on the future, HOJUN
is intensifying efforts in researchand development, particularly inthe organic purified bentonite
segment. “We are now looking
towards Southeast Asia and havestarted seeing an increased interest from the cosmetics industry.

Our unique R&D process allows
us to offer specialized products,
like our cosmetic-grade bentonite, which can sell for double theprice,” Mr. Nakamura states.
In response to global standards
and increasing international de-mand, especially from the cosmetics
sector, HOJUN remains dedicated tomaintaining high-quality production.
“We manage every critical process
to ensure our products meet international cosmetic raw material standards,” Mr. Nakamura concludes.

CONTENT BY THE WORLDFOLIO

Mini light on float

LUMICA: Illuminating Innovation
LUMICA has redefined the use of chemiluminescence, expanding into novel products and markets whileemphasizing sustainability and innovative technology in a rapidly evolving industry.

“Photoimmunotherapy
is expected to be used in
the eradication of cancer.
I hope that researchers
will apply chemiluminescence as a light source
for this purpose.”
Shiro Harada, Chairman,
LUMICA
Founded over 50 years ago
with a vision to revolutionize
night fishing, Japanese manufacturing company LUMICA
has carved out a niche in therealm of chemiluminescence.
This technology, which involvesa chemical reaction emitting
cold light without heat, firstfound practical applicationsin the 1970s. From mini lightsticks on fishing floats to novelty items like glowing earringsand bracelets, LUMICA’s journey has been marked by bothinnovation and resilience.
Shiro Harada, chairman of
LUMICA, reflects on the firm’s
inception: “We started our company with the goal of bringing
a night fishing revolution to
the world of fishing by making
the top of fishing floats glow
with chemiluminescence. Thatsmall light traveled along thecoastline and spread around theworld in an instant.”
Despite facing significant
challenges in the early ‘90s
with the expiration of key
patents and the rise of LED
technology, LUMICA adapted
swiftly. The company developed
light sticks that glowed more
intensely than LEDs, albeit
briefly, which rejuvenated themarket for chemiluminescentproducts. Aligning with the U.N.
Sustainable Development Goals(SDGs), LUMICA also pioneered
recycled glow sticks, reaffirming its market presence as theleader in the Japanese chemiluminescence industry.

Inside and outside iPao, the container loadable house

However, the applicationof LUMICA’s core technology
extends beyond novelty items.
Amidst the COVID-19 pandemic, the company innovatedwith a chlorine dioxide (ClO2)
gas generation kit. This producttransitioned from chemiluminescent light sticks to a new utility,
significantly boosting sales andsustaining the company’s production line. “Instead of emitting
chemiluminescent light from astick, we developed a stick thatslowly releases ClO2 gas, saving
the production line at our factory,” Mr. Harada explains.

Radio-controlled LED glow ballBeyond its traditional offerings, LUMICA is exploring
groundbreaking applications ofchemiluminescence in medicine
and disaster preparedness.
The evolution of the chemiluminescent market is likely to see
significant advancements. “Photoimmunotherapy is expected
to be used in the eradication ofcancer, a long-cherished wish of
mankind. I hope that researchers
will apply chemiluminescence asa light source for this purpose,”
Mr. Harada envisions.
Addressing the broader
macroeconomic landscape, Mr.

Harada discusses the strategic
advantages Japanese companies
like LUMICA possess, particularly in terms of reliability, advanced technology and quality
control. With policies like theU.S. Inflation Reduction Act encouraging diversification of supply chains, Japanese firms are
well-positioned to expand theirglobal market shares. “Japan still
has a competitive edge in R&D,
design, and quality control...webelieve it is necessary to joinhands with overseas partners
to meet price competition effectively,” he remarks.

ClO2 and glow sticks
As LUMICA continues toinnovate and expand its product range, it remains committed to exploring new markets
and applications for chemiluminescence. Mr. Harada adds:“Whether through enhancing
global healthcare or innovating
within the entertainment andemergency sectors, I hope that
future entrepreneurs will create profitable businesses while
keeping focus on public benefit.”www.lumicaglobal.com

DOWA Supports Auto Industry’s Green ShiftWith its cutting-edge heat treatment and industrial furnace solutions,
DOWA Thermotech’s innovative technologies are spearheading carbonneutral processes in the automotive industry.

Kiyoshi Yamada, President,
DOWA Thermotech Co., Ltd.
In the battle for a sustainable future, making
industrial processes environmentally friendly
through new technology is high on the list of priorities. One of the companies pushing this improvement through its heat treatment technologies andindustrial furnaces is Japan’s DOWA Thermotech.
Founded in 1958, DOWA Thermotech’s main
customers are in the rapidly-changing automotive industry. As carmakers seek lightweightparts for EVs, DOWA Thermotech’s ability towork with the heat treatment of metals suchas aluminum is increasing in demand, and its
next-generation Z-TKM furnace represents a leapin the sustainability of the automotive industry.

www.dowa.co.jp/thermo-tech/en

The Z-TKM is a carburizing and quenching
furnace that can be used with hydrogen burners,
heat treatment applications for automobiles,
construction machinery, and industrial robots. It
also allows the utilization of digital technologies
for the reduction of maintenance costs. As thecompany’s president, Kiyoshi Yamada, explains“We felt a huge responsibility to convert theenergy source and also the operating method
to achieve carbon neutrality. The conventional
furnace requires a process gas, but we havedeveloped the vacuum-carburizing furnace.”
DOWA Thermotech’s move towards carbon
neutrality has also seen it develop a proprietary,
low-temperature gas nitrocarburizing method,which is a nitriding process that can cause lessdistortion and less pollution. This method does
not emit CO2 and also does not require the use of
methane (CH4) processed gas, which is harmful
to the environment. DOWA Thermotech has overcome the issue of the manufactured components
being brittle by collaborating with an automotive
parts manufacturer to create its HARDERNITE
technology, and its more general EV material
technology DNTN is set for launch in 2026.
This partnership is indicative of DOWA
Thermotech’s spirit of collaboration. In-

deed, Mr. Yamada reveals the company has
partnerships in China, India and Italy andis seeking to strengthen its presence in theEuropean and American markets. The company is always on the lookout for like-mindedlocal partners to work on maintenance of
its overseas factories or manage its regionalsales channels.
As the industry shifts to EVs, DOWA Thermotech is well positioned to provide boththe heat treatment technology and environmentally friendly furnaces of the future for
automotive companies around the world.

Z-TKM furnace

Japan’s Innovative Leader in Niche StainlessSteel Containers and Vessels
Through its various products and customized designs, MONOVATE caters its
services to a wide range of industries, including chemical and pharmaceutical.
Japanese firms find themselves ata crossroads of opportunity andtransformation, and the current
macroeconomic environment presents a unique advantage for them toexpand their global market shares.
The depreciation of the Japaneseyen, coupled with Japan’s renowned
reliability and advanced technology,
has positioned the nation as anincreasingly cost-effective option
for international partners.
“Our products are big and bulky
like tanks and there
weren’t many overseas companies thatconsidered us economically viable to purchaseour products,” says
Masanori Oyama, president of MONOVATE.
“However, now, withthe depreciation of theyen, we are receiving
many more inquiries
from overseas.”

Central to MONOVATE’s success is its commitment to customization and flexibility in catering todiverse industries. With a staggering 70 to 80 percent of sales derived from custom-made products,
the company thrives on continual
innovation and adaptation to meet
evolving customer needs.
“Our major products are custommade on a daily basis,” Mr. Oyama
explains. “Realizing the vision ofproviding optimal solutions to ourcustomers determines our quality.”As MONOVATE navigatesvarious sectors, the pharmaceutical and chemical industries
emerge as focal points for
future growth. While thepharmaceutical sector remains a cornerstone of its business, the expansive
potential of the chemical industry underscores a
strategic shift towards nicheapplications and high-mix/lowvolume production.
“The growth potential is notthat big in the pharmaceuticalindustry,” the president says.
“The chemical industry, though,has a huge market size withplenty of room for expansion.”
MONOVATE’s unique electrodepolishing technology, tailored tomeet the stringent regulatory
standards of both the pharmaceutical and semiconductor industries, positions the company
as a trusted partner in ensuring
product safety and efficacy.
Looking ahead, the company
remains poised for international
collaborations—including with

“We aim to contribute to
the innovation of customers by being a monozukuri-oriented company.”
Masanori Oyama, President,
MONOVATEa German powder transportation solution company—andexpansion into emerging technologies such as 3D printing andmetal printing. With a steadfast
commitment to innovation andcustomer-centric solutions, Mr.
Oyama envisions a future where
MONOVATE continues to drive
the evolution of its customers
and industries alike.

www.monovate.net

Navigating New Horizons: Tayca’s Tech Innovation
Amidst evolving global markets and demographic shifts, Tayca Corporation harnesses cutting-edge Japanesetechnology to stay at the forefront, leading in innovation and adapting to changing economic conditions.

“Our advanced
technology exceeds
customer needs, ensuring
the best product fit.”(left) Shunji Idei,
President, Tayca Corp.
(right) Masahiko Tauchi,
President, TFT Corp.

In an era where economic anddemographic changes reshapeindustries, Tayca Corporation
and TFT Corporation stand out
through innovative resilience andtechnological prowess. Shunji Idei
and Masahiko Tauchi, presidentsof these leading entities in thepiezoelectric and chemical sectors, share insights on effectively
navigating these transformations.
The landscape for Japanesemanufacturers has been dramatically altered by global policies andeconomic factors, including the U.S.
Inflation Reduction Act and the COVID-19 pandemic. These challenges
have compelled companies to diversify supply chains and continuously
innovate. Mr. Idei highlights thedual impact of these shifts, saying:“The JPY has been weaker since
the COVID-19 pandemic. Duringthat period, supply chain disruptions were also a big issue. These
two factors have significantly impacted Japanese businesses andthe economy. However, companies producing high-functionality
products using advanced Japanesetechnologies have expanded theirglobal customer bases.”

Japanese firms are known for
their commitment to quality andinnovation, traits Mr. Idei and Mr.
Tauchi see as crucial for maintaining a competitive edge. “Our mainstrength is our technology,” Mr.
Tauchi emphasizes, noting the development of products that meetcustomer needs perfectly.
A critical area of advancement
for Tayca is the development
and production of sunscreen andpiezoelectric materials, essential
for supporting comfortable human living. Tayca’s innovative efforts underscore its leadership in
global manufacturing excellence
through both products.
Regarding piezoelectricity, despite
vulnerability to environmental factors, Tayca has innovated to enhancethe durability and performance of
these materials. “We have applied
our own ideas and know-how to thehandling conditions of our products
and have succeeded in overcoming
the challenges of corrosion and fragility,” explains Mr. Tauchi.
Facing a demographic shift witha declining and aging population,
Tayca has implemented strategic
human resource measures. “We areextending employment terms andfocusing on developing our humanresources to support knowledgetransfer and innovation,” shares
Mr. Idei. As Tayca approaches its
110th anniversary, its commitment to leveraging technologicalstrengths ensures its leadership in
the Japanese and global markets,
focusing on advancing piezoelectricand chemical technologies to meet
dynamic industry needs.
The global market for piezoelectric devices is expected to growsignificantly, driven by advancements in medical technology andthe increasing demand for precision equipment. Tayca’s innovationin piezoelectric ceramics positions
it well to capitalize on these trends.
In addition, Tayca is focusing on

newly developing conductive polymers for the electricity-related
market that can withstand higher
levels of electric stress and environmental conditions. This conductive polymer is also expected to
expand its application range into
new sectors such as renewableenergy and automotive systems,
where both materials can be used
for energy harvesting and sensors.

The integration of digital technologies into manufacturing, known
as Industry 4.0, presents anotheropportunity for Tayca. The company
is exploring the use of artificial intelligence and machine learning to
optimize production processes andpredict maintenance needs. This
technological integration extends
to their supply chain management,
where real-time data collection andanalysis can lead to more efficient
operations and reduced downtime.
Moreover, Tayca is committed
to sustainability, a crucial aspect
as global industries face increased
environmental regulations. The
company’s research into environmentally friendly materials andprocesses is not only a response toregulatory demands but also aligns
with a broader market shift towards
sustainable practices. For instance,
Tayca’s development of lead-freepiezoelectric materials is particularly noteworthy, as it addresses theenvironmental concerns associatedwith lead-based products.

Community engagement andcorporate social responsibility initiatives are also integral to Tayca’s
strategic approach. By supporting
local communities and investing in
education, the company aims to not
only enhance its corporate image
but also foster a supportive environment for technology and innovation.
As the market continues to
evolve, Tayca’s proactive strategies in technology development,sustainability and community
engagement are set to keep thecompany at the forefront of theindustry. Looking forward, theJapanese firm is positioning itself
as not just a leader in technology
but as a model for corporate responsibility and innovation.

As Tayca Corporation approaches its 110th anniversary,its commitment to leveraging
technological strengths andembracing strategic innovations
continues to position it as a leader
in both the Japanese and global
markets. With a focus on advancing piezoelectric and chemical
technologies to meet the dynamic
needs of its industries, Tayca issetting new standards in the
manufacturing sector, ensuring
its place at the cutting edge oftechnological advancement.

www.tayca.co.jp/tft/english

Atect: Shaping Tomorrow’s Innovations
As a dynamic Japanese company excelling in semiconductor materials,
sanitation equipment and pioneering power injection molding technology,
Atect is committed to innovation and sustainable growth.

“We shouldn’t just be a market
player; we should be an incubatorthat develops businesses.”
Makoto Ohnishi, President, Atect Corp.
In the 55 years since it was first established,
manufacturing company Atect Corp. hasproduced buttons for clothes, made objects
from plastic molds and even worked on thedevelopment of submarines.
Today, however, it is best known for its
work around three main pillars: the semiconductor industry, the manufacturing of sanitation testing equipment and, more recently,
the power injection molding (PIM) business.
Company president Makoto Ohnishi explains
the boom in the sanitation testing equipment
industry: “As society grows, people start to seek

more diversity in products and foods, meaning
there is more variety, a high-mix volume, which
involves more inspections. The population in Japan may be declining, but we still want to makeour lives richer. More types of food therefore
come in low volume, presenting opportunities forincreased testing and for suppliers to diversify
their services to ensure customer satisfaction.”
Atect’s PIM business, meanwhile, uses a
new manufacturing method that combines
metal, fine ceramic powder and organic binders to produce sintered products with exceptional precision and processing resistance.
This, according to Mr. Ohnishi, differentiates
Atect from other competitors, and means thecompany can expect “big league growth” inthe sector. A commitment to research anddevelopment and the Japanese concept ofkaizen, or continuous improvement, will also
prove instrumental here.
Looking to the future, Mr. Ohnishi hopes
to expand the company both internationallyand at home, with new hubs appearing in
Hokkaido, Kyushu and Kumamoto.
Equally important, and moving beyond
merely increasing sales, is employee wellbeing.

Sanitation testing products“I believe,” Mr. Ohnishi states, “that acompany that doesn’t seek the happinessof its employees should not exist. To makethis happen, I want to find a business to
support this philosophy. In five years, PIM
will no longer be a new business, so I wantto find the seed of the next new business.
Being an incubator that develops businesses
will elevate our profile in the years to come.”www.atect.co.jp

DIXCEL: Redefining the Brake
Parts Industry
With its pioneering performance and innovation in aftermarket auto parts, DIXCEL’spresident, Eisaku Onda, unveils the company’s strategy for success.
In the realm of aftermarket auto- business. However, I don’t think
mobile parts, where competition this is sustainable because, at
is fierce and innovation is key, some point in the future, weJapanese firm DIXCEL stands will hit a wall.”out as an example of success.
DIXCEL’s strategy involves
Established in 2003, DIXCEL catering to a wide range ofhas swiftly risen to prominence car models, from entry-level toin the automotive manufac- high-end users, akin to Toyota’s
turing sector, specializing in business model. This approachbrake parts that
ensures broader
epitomize performarket coveragemance, durability,
and sustained
and innovation.
growth, distinEisaku Onda,
guishing DIXCEL
president of DIXin an industry
CEL, elucidates
where specializat h e c o m p a ny ’stion is key.
unique approach,
One of DIXstating: “In the
C E L’s g ro u n d Eisaku Onda, President,case of automobreaking innoDIXCEL Co., Ltd.
bile parts, if wevations is thedeal with only
M -Ty p e b ra k ehigh-end prodpad, engineeredwww.dixcel.co.jp/en
ucts we can doto address theperennial issue of brake dust.
Mr. Onda explains: “We solved
this problem by changing themix of materials to maximize oneof the two friction mechanisms,
adherent friction, the other being abrasive friction.” The result
is an ultra-low-dust brake padthat not only enhances braking
performance but also prolongs
the lifespan of brake discs, offering customers both performanceand cost-effectiveness.
Despite being a relatively
new entrant, DIXCEL’s commitment to research and development has been pivotal in
its success. Mr. Onda emphasizes: “We have cultivated thisnew trend utilizing our R&D
abilities,” citing the development of the M-Type brake pad
as a testament to the company’s innovative capabilities.

Brake discs
and pads

Dynamometer testing

DIXCEL head officeEngineering Comfort, Efficiency and Growth

A firm focused on the challenge of environmental sustainability, Suiden specializes in expertly-crafted industrial
fans, providing clients with innovative ventilation solutions that enhance companies’ working environments.

“We’re not just making fans; we’recreating solutions that redefine
comfort and performance, one
innovation at a time.”
Yuji Kawai, President, Suiden Co., Ltd.

www.suiden.com
A specialist manufacturer of industrial fans,
Suiden crafts innovative, premium-quality
products that help companies to create theideal working environment.
Customers can also count on the Japanese firm as a supplier of expertly-madetechnology such as spot coolers, dust collectors, floor sweepers and vacuum cleaners – but its world-class fans are, without adoubt, its flagship product.
“Their main purpose is to enhance work
efficiency,” says President Yuji Kawai, who
adds: “As a company, our slogan is to give
shape to comfortability.”
Although aimed at industrial clients,
Suiden’s fans meet a host of other needs,
too. A prime example of this versatility is
the L-Series, a portable exhaust fan.
“Its main target was factories,” Mr.
Kawai explains. “However, it’s also used inplaces like school gyms. Air conditioners
don’t really work in such a large facility, so
it’s more efficient to exhaust the heat by alarge volume of airflow.”
The L-Series also reflects Suiden’s drive tofoster a greener future, as the fan’s newest

version consumes
44.7 percent
less power thanits predecessor.
“ G o i n g f o r wa rd ,we’re focusing on zero- carbon or energysaving types of solutions,” Mr. Kawai says.
Another priority at Suiden is to increase
overseas sales, as Japanese population decline leads to a shrinking domestic market.
“My target is Africa, because they have a lotof issues with heat,” Mr. Kawai reveals. “Wealso see potential in India.”
Come 2027, when Suiden turns 80, Mr.
Kawai hopes such efforts will have helped
the company to reach its ambitious goal forrevenue growth.
“To achieve this, we’re working hard on
development and are dedicated to diligent
manufacturing.”

Otowa Electric: The Lightning Experts
With 78 years of research in lightning protection equipment and testing facilities that accurately reproduce lightning,
Otowa Electric is able to offer best-in-class solutions for when lightning strikes.
“As the use of electricity increases, so does the demandfor SPDs. The mainstay of ourbusiness is to meet these special needs,” says Osamu Yoshida,chairman of Otowa Electric Co.

“We are a very uniquecompany. We can meet
any special need, including high and low voltage.”
Osamu Yoshida, Chairman,
Otowa Electric Industry Co.
Electricity is indispensable in
all aspects of daily life, andmany state-of-the-art technologies, including semiconductors, are vulnerable to lightning
surges. Therefore, essentially,
all products that use electricity
need lightning protection devices such as surge protection
devices (SPDs).

OTOWA’s uniform
Otowa Electric is a leader in thisniche industry and has been in business for over 78 years. While its
passion for research has contributed greatly to the developmentof lightning protection technology,
years of cooperation with academic
institutions and partner companies
in Japan has also been an importantfactor in the company’s success.
Otowa Electric is a unique company that works with both low andhigh voltage. And the company’scompetitive advantage stems fromthe wide range of engineers whoare experts in their fields.
Specializing in test equipmentthat can reproduce lightning,
Otowa Electric’s research facilities
are even more unique. “No otherfacility in the world can reproduce
lightning strikes as accurately as
ours,” Mr. Yoshida says. “We havea history of over 78 years. And thisis a good example of the expertisethat we have accumulated over our
78-year history.”

OTOWA museum
While Otowa Electric aims touse its technological prowess to
expand into new businesses andoverseas, the company is also
working to establish strong ties

Activities in Rwanda
with stakeholders. Mr. Yoshida
adds: “We value human relations,
not only domestically but also overseas, as evidenced by our activities
in Rwanda, where we do not seek
profit. And this has led to deep
relationships and success for ourcompany and the outside world.”

www.otowadenki.com