PRODUCT OVERVIEW

OpenText Experience CDPCreate customers for life by driving continuous engagement with personalized
experiences through all channels

Unify customer
profileDelivering personalization at scale is no longer nice to have.
Customers expect relevant, timely, and personalized experiences
and communications. Businesses need to build ongoing

Personalize
Experiences

relationships with their customers based on trust and value tocompete in the digital world. To understand customer needs andbehaviors and engage efficiently, they must collect data fromCentralize
governanceMaximize
productivity

every touchpoint, building and managing customer profiles.
OpenText Experience CDP allows high performance personalized experiences andcommunications to customers – wherever they choose to contact you. From websites
to kiosks, from call centers to mobile apps, personalization and real-time context
specific targeting capabilities should be channel-agnostic and adapt accordingly.
OpenText Experience CDP is the customer data management capability for theExperience Platform, resulting from a co-innovation with Google™. It acts as thecenter of a hub and spoke model, centralizing customer data collection, unifying
customer profiles from disparate sources, and importing Google Audiences. It
enables organizations to deliver the right interaction at the right time, in the rightplace and with the right context. OpenText Experience CDP provides a common viewof customer data and audiences across various customer touchpoints and allows
businesses to provide relevant and enriched customer experiences.

Unified customer profile
OpenText Experience CDP empowers organizations everywhere to gather and build
customer profile data while eliminating silos. Integrated with Google Marketing
Audience and other sources such as TeamSite and Exstream, Experience CDP
creates and continuously enriches customer profiles, with behavioral, engagement
data and more.

Personalized Experiences
Customers today expect personalized experiences. Experience CDP makes it
possible to interact with customers in the same relevant and contextual way
through their entire journey, from awareness to retention. Experience CDP allows
organizations to adapt their offer in real time, based on the latest actions taken
for authenticated and anonymous visitors. As you keep enriching your customer
profiles, you are in a much better position to engage with your customers with theright message, including niche audience segments, increasing your conversion rate.

Centralized governanceAs customer data is often managed in silos, the risk of miscommunication increases.
With Experience CDP, your organization can manage customer data and comply
with regulations within a single system integrated with your front line applications.
Experience CDP collects primarily first party data, guaranteeing that the data isaccurate and obtained through consent.

Maximize productivity
Experience CDP allows you to deal with an ever increasing volume of data and toeliminate silos that make it hard to extract the data in a cohesive and useful manner.
The solution makes personalization at scale easy to get more from your marketing
efforts. The integration with TeamSite and Exstream will help you reach yourcustomers in a more efficient way.
While many Experience platform solutions focus on customer acquisition, OpenText
offers solutions to cover the entire customer journey. The quality of the experiencemust remain even at every stage, to foster loyalty and retention. Experience CDP
integrates with DXM solutions such as TeamSite, and with CMX tools as Exstream.
This integration allows a truly seamless omnichannel experience, adapted tocustomer preferences. The Experience Platform uniquely brings together best-ofbreed elements to build an end-to-end customer centric approach, from the initial
contact to ongoing customer service and support.

Behavior can be understood across channels, andaffects decisions anywhere%
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OpenText Experience CDP Features

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Integration with Google
Marketing Platform

Capture analytics and audience data from theindustry leading Google Marketing Platform for an
intelligent view of the customer

360º view of
the customer

Capture customer profile data from a variety of sources
including website and mobile interactions, CRM or otherbusiness systems that house customer data

Visitor Remarketing

Reconnect with customers who previously interactedwith your website or mobile app by remembering
who they are when they return, helping you increase
your brand awareness, highlight important content orremind those audiences to make a purchase

Hyper-personalization

Capture customer’s online behavior for deeperpersonalization in both online and offline follow up
communication channels such as email, SMM and thecontact center

Improved customer
engagement

By capturing customer interaction data, you cantailor a web or mobile experience with content that isinteresting to them

Targeting and Audiences

As a customer explores your website, automatically
add them to an Audience to enable deeper
personalization on any channel or device

Privacy

Capture and honor your customer’s wishes when
they choose not to be tracked on a website ormobile device

Deploy anywhere

Deploy anywhere either in the OpenText Cloud oryour on-premise environment• Consulting Services• Managed Services• Training and Learning Services• Optimize Services

About OpenText
OpenText, The Information Company, enables organizations to gain insight throughmarket leading information management solutions, on-premises or in the cloud. For
more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit: opentext.com.

Connect with us:• OpenText CEO Mark Barrenechea’s blog
• Twitter | LinkedIn

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For more information, visit: https://www.opentext.com/about/copyright-information • 05.22 | 20601.EN

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