Mitsubishi Electric
Building Systems
Business Strategies
May 14, 2015

Presented by: Nobuyuki Abe
Executive Officer
General Manager, Building Systems Group©2015 Mitsubishi Electric Corporation

Key Factors for Growth Strategies◆ Building
B ildi Systems
S
B i
BusinessG
Growthh StrategiesSi
Measures of Major Emphasis Towards FY2020
Market Strategies

1 Further expand new installation business in China and1.
India
2. Accelerate renewal business in Japan

Product/
Development
Strategy

3. Aim to win “middle zone” market share, introducing strategic
models designed for each region overseas

Manufacturing
Strategies

4. With Inazawa Works as the mother factory, continuous
production of 10,000 units including renewal orders
5. Build an optimalp
distributed manufacturingg systemywithmother factory in Japan, and China and Thailand at the core

Incorporate New Installation Demand for Overseas Markets and Accelerate Renewal Business in Japan

FY2020 Target of Building Systems Business
Sales： ¥720 billion, Overseas ratio: 50%©2015 Mitsubishi Electric Corporation

2

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
1. Elevator & Escalator Business Strategies
2 Regional Strategies
2.
➢Business Strategy by Segment➢ Major Markets: China and India➢ Mature
M t
Market:M k t J
Japan
➢Targets for Number of Orders
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Buildingg Managementg
SystemsyBusiness StrategiesgIV. Mid-term Business Targets©2015 Mitsubishi Electric Corporation3

I-1 Development
ScheduledS
h d l d tto ddeliverliworld’sld’ ffastestt televators for Shanghai Tower(1,080m/min)

FY2015 planned total production: 1.3mn units
2015*At time of completion(April 2015, researched by Mitsubishi Electric)

Delivered 12 spiral escalators for Shanghai
New World Daimaru Department Store

2007
2010

Launched “NEXIEZ” gglobal strategic
g modelfor overseas markets
Shanghai Tower

2004

Completed construction of“Solaé” elevator testing
tower

Established manufacturing basein China (MESE)

Launched “ELEPAQ” machine-room-less elevator 1998

Delivered world’s
world s (then) fastest
elevators for Yokohama Landmark
Tower (750m/min)
Launched spiral escalators 1985

Delivered world’s (then) fastest
elevators for Sunshine 60
Building (600m/min)
Launched “ELEPET,”
Japan’s first standardspecification elevator

1960

1978

Established manufacturing
1991 base in Thailand (AMEC)

1993

1987

Established Chinese joint venturecompany (SMEC)

1983 Total production: 100,000 units
1965 Total production: 10,000 units
Established Inazawa Works dedicatedelevator/escalator factory

1950 Shipped first elevator for export

SOLAÉ

Note: Total unit production
denotes global total

1935 Delivered first Mitsubishi Electric elevator
1931 Started elevator & escalator business (began parts production)

First Mitsubishi Electricelevator
4©2015 Mitsubishi Electric Corporation

I-2 Business Overview◆ Building Systems Group Sales Trend
Japan

Overseas¥370bn¥530bn45%

30%◆ Elevator/Escalator New Installation Orders(Unit: 1,000s)

Japan

70%
FY2010China

55%
FY201472
16(including building management business)

Others

100
19

75
50
6
FY20106
FY2014©2015 Mitsubishi Electric Corporation5

I-3 Global Operations

UK (MEU-UK)
Netherlands(EMEC)

China (SMEC)France ((AMF))

China (MESE)

UAE (ETA-MELCO)

Japan (MHE)

China (GD-RLE)

South Korea (KMEC)

M i (MELMEX)
MexicoTaiwan (TMEC)
China (HMEC)

India (IMEC)

Philippines (IEE)

Colombia (MELCOL)

Thailand (MET)
Malaysia (MELM)

South Africa(MSAF)US (MEUS-EED)(MEUS EED)

Mexico (IDESA)

Lebanon (MITSULIFT)

Egypt (MEGPT)
Saudi Arabia (MELSA)

Mitsubishi
Electric

Singapore (MESP)

Thailand (AMEC)
Vietnam (VMEC)

Brazil (BMEC)

Chile (HEAVENWARD(CHL))

Indonesia (MJEE)Gl b l Business
GlobalB iDevelopment
Dlt withith China
Chi andd Thailand
Th il d att theth CoreCandd JapanJ
as Mother
M th Factory
F t

Countries that have ordered Mitsubishi Electric elevators/escalators: 93
Head office/mother factory:y 1

Japanese/overseaspmanufacturing/sales
gbases: 11

Core manufacturing bases: 3

Overseas sales companies (affiliates)/agents: 32
Japanese sales companies (affiliates)/agents: 43©2015 Mitsubishi Electric Corporation

6

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
II
1. Elevator & Escalator Business Strategies
2. Regional Strategies➢Business Strategy by Segment➢ Major Markets: China and India➢ Mature Market: Japan➢T➢Targetst for
f NumberN b off Orders
Od
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Building Management Systems Business Strategies
IV. Mid-term Business Targets©2015 Mitsubishi Electric Corporation7

II-1-(1) Direction of Elevator & Escalator Business Strategies<Mitsubishi Electric Management Policy>– Continue balanced management and further pursuit of sustainable growth –Aiming to Advance Growth One Level Higher◆ Further strengthen strong businesses◆ Continuous creation of new strong
g businesses◆ Enhance solutions business with strong businesses at the core

<Building Systems Group>
Di ti off El
Direction
Elevatort &E
Escalatorsl t
B
Businessittowardd FY2020◆ Strengthen “new installations” and “maintenance”
businesses◆ AccelerateA
l t ““renewal”l” bbusinessi◆ Develop domestic building solutions business withelevators and escalators at the core©2015 Mitsubishi Electric Corporation8

II-1-(2) Trend in Demand (New Installations)[O[Overallll demand]dd] Units: 1,000s
1.15x 1,156◆ Largest markets ➢ China: 60% of overall demand, but growth rate is showing a slowing tendency➢ India: Large expansion backed by economic growth◆Emerging markets ➢ ASEAN：Transitioning to higher standards supported by stable economic environment➢ Middle East, Latin America: Although having local differences, the transition is steady◆ Mature markets ➢ Japan, Asia: No large expansion, but transitioning to higher standards[Europe][China]

1.0x

118
1.2x

FY2015641

FY202020 1.1x 21
742

FY2015Global641

742

FY2015

FY2020China[Japan]117

1.003

FY2020[Americas][Middle East & Africa] FY2015
68

59 1.2xFY2015

FY2020[India]FY202051 1.6xFY2015[Asia]

60
76

1.1x

FY201555
66

FY201512
1.2x

65
FY2020

FY2020

FY2020

Units: 1,000s* Estimates by Mitsubishi Electric Corporation©2015 Mitsubishi Electric Corporation9

II-1-(3) Trend in Demand（Maintenance/Renewal Business)◆ Worldwide rise in social demand for safety and security, acceleration of legislation◆ Rapid increase in number of installations and increase in elevators used for many years◆ Japan renewal demand to grow further (for elevators 25 year old or older)◆ After 2017, sharp rise in renewal demand expected mainly in China and ASEAN countries

Japan – No. of Mitsubishi Electricelevators installed by fiscal year

Unit: 1,000s

Overseas – No. of Mitsubishi Electricelevators installed by fiscal year Unit: 1,000s

To be replaced in FY2020

To be replaced in FY2020

Approx. 100,000 units

Approx. 53,000 units

To be replaced in FY2015

To be replaced in FY2015

Approx.
pp56,000units,

Approx.
pp29,000units,
Approx. 240,000
maintenance contracts

Installation year
* Based on 25-year operation

Approx. 330,000
maintenance contracts

Installation year

10©2015 Mitsubishi Electric Corporation

II-1-(4) Elevator & Escalator Business Management Policy◆ Elevator & Escalator Business Management Policy
Mitsubishi Electric elevators and escalators contribute to the realization ofvibrant, stress-free societies as part of a vital social infrastructure (verticaltransportation); doing so by ensuring continuous safety and security
throughout the lifecycles of buildings and products
products, and by continuing toprovide comfortable transportation and living space throughout the world.
Safe, reliable comfortable products / Offer services, Conduct maintenance

New installation business
Offer products
Promotion of cyclical development business model based on

New installations ⇒ Maintenance ⇒ Renewal“New
Renewal”

Renewal business

Maintenance business

Create new value

Offer services
11©2015 Mitsubishi Electric Corporation

II-1-(5) Elevator & Escalator Business Strategies

Promote cyclical development business modelprioritizing safety and quality
Permeation of Global Top Brand
１. Japan/Overseas Business Segment Strategies
New Installations

Maintenance

２. Development/Product Strategy
Introduce new products/
new technologies
ahead of market change

Renewal

3. Manufacturing Strategies
Create new manufacturing bases,iincrease
capacity
it att regional
i
lb
bases
Expand global supply chain

4. Human Resources Strategies
Develop global talent and regional staff
12©2015 Mitsubishi Electric Corporation

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
II
1. Elevator & Escalator Business Strategies
2. Regional Strategies➢ Business Strategy by Segment➢ Major Markets: China and India➢ Mature Market: Japan➢T➢Targetst for
f NumberN b off Orders
Od
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Building Management Systems Business Strategies
IV. Mid-term Business Targets
13©2015 Mitsubishi Electric Corporation

II-2 -(1)Regional Strategies (by Segment)◆ Regional
R il St
Strategies:t i
B
Businessi
St
Strategiest i ffor Major
M j R
Regions/Countries
i
/C
ti b
by S
Segmentt
New Installations

Maintenance/RenewalEmmerging
marketsm

Major mmarkets

Maintain top brand status in world’s largest market, China
China

India

◆ Further develop dual branding strategy◆ Streamline maintenance/renewal business structure◆ Strengthen sales force to manage order of 100,000 units

BuildB
ild integrated
i t
t d businessb i
structure
t
t
from
f
orders to manufacturing, installations, and maintenance◆ IMEC established to enhance response to market needs ◆ Streamline education system at field training center◆ Expand sales network◆ Competitive edge owing to establishment of new factory

Introduce new products and drive regional strategies

ASEAN, Middle
Introduce regional strategic models
East, Africa, ◆◆ Develop/Capture share in new markets (Brazil,
Central/South
Turkey, Myanmar, Laos, Cambodia, Africa, etc.)
Americas◆ Improve installation/maintenance technologies further◆ Strengthen maintenance/renewal business system

Matture marketts

Continuous business expansion as top manufacturer
Japan◆ Strengthen sales force and installation work system◆ Optimize construction/installation system◆ Provide latest and premium maintenance services◆ Accelerate renewal business to support large-scaledemand and increase building value

Expand orders in the premium market by appealing safety and quality
North
N
th A
America,iEurope◆ Develop new customers, expand regional sales◆ Streamline maintenance/renewal business system

14©2015 Mitsubishi Electric Corporation

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
II
1. Elevator & Escalator Business Strategies
2. Regional Strategies➢ Business Strategy by Segment➢ Major Markets: China and India➢ Mature Market: Japan➢T➢Targetst for
f NumberN b off Orders
Od
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Building Management Systems Business Strategies
IV. Mid-term Business Targets
15©2015 Mitsubishi Electric Corporation

II-2-(2) Major Markets: China

Maintaining Top Brand Status in World’s Largest Market, China
Further Develop Dual Branding Strategy◆ Mitsubishi Electric brand: premium products✧Increase speed of MAXIEZ Series elevator produced by
MESE for the Chinese market◆ SMEC brand: product dissemination✧I✧IntroducedMitsubishi
Mi bi hi El
Electric’s
i ’ llatest technologies,
h l idevelop high-speed models
Strengthen Sales Force to Manage Order of 100,000 Units

No. of new installation orders in China

Targeting15% share of the market(Unit: 1,000s)

106

83

50
FY2010FY2015

FY2020◆ Develop New Customer Base

◆ Improve Preparedness for Construction Support✧Increase number of engineers, introduce Japan’s latest
installation methods

Streamline Maintenance/Renewal Business System◆ Train maintenance engineersgand expandpintroduction of remotemonitoring system◆ Streamline maintenance system to support expanding demand forrenewalDual branding strategy
Price rang
ge

✧Expand sales network: Accelerate penetration into inland areas✧Strengthen compliance for major developers’ specifications✧Strengthen marketability for government-affiliated residences<Premium zone><Dissemination
zone>

Mitsubishi Electricbrand products(manufactured by
Mitsubishi Electric/MESE)SMEC brandproducts(manufactured
by SMEC)<Low-end>

Specification grade16©2015 Mitsubishi Electric Corporation

II-2-(2) Major Markets: India
Establish Integrated Business System in World’s Second Largest Market, India
IMEC Established (Aug. 2012) to Enhance Market Support◆Expand business in India by strengthening sales force
and field (installation/maintenance) services

No. of new installation orders in India
T
Targetingti securing
i over 5% off th
the market
k t(Unit: 1,000s)

Expand Sales Network◆ Resident Mitsubishi Electric sales reps stationed inthree major cities: Delhi, Mumbai and Chennai◆ Further expand sales office network
Competitive Edge Owing to Establishment of New
Factory (July 2016)◆ Enhance business capabilities by integrating ordering,production, installation, and maintenance operations◆ Win middle-zone demand by starting local productionof regional strategic model NEXIEZ-LITE
NEXIEZ LITE designed forthe Indian market
Strengthen Field (Installation/Maintenance) Foundation◆Streamline field training center training system andtrain installation/maintenance engineers

5
1

2

FY2010FY2015

FY2020

Sales network
Head office
Branches(6 locations)

Delhi

Sales offices(8 locations)Kolkata
MumbaiBangalore(new factory)

Hyderabad

Chennai
17©2015 Mitsubishi Electric Corporation

II-2-(2) Major Markets: India (Overview of New Factory)
Location

Bangalore, Karnataka, India

Site area

89,000m2

Total building area

25,400m
25
400m2

Use

Manufacturing of elevator equipment

Start of operations

July 2016

Production capacity

Up to 5,000 units per year

Investment amount

INR1,833 million (approx. ¥3.45 billion)

Employees

Approx 200 (at time of plant going operational)
Approx.

Adjunct facilities

Elevator testing tower (approx. 41m high), field training
centerExterior view of new factory in India

NEXIEZ-LITE
regional strategic
model designed
for Indian market

18©2015 Mitsubishi Electric Corporation

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
II
1. Elevator & Escalator Business Strategies
2. Regional Strategies➢ Business Strategy by Segment➢ Major Markets: China and India➢ Mature Market: Japan➢T➢Targetst for
f NumberN b off Orders
Od
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Building Management Systems Business Strategies
IV. Mid-term Business Targets
19©2015 Mitsubishi Electric Corporation

II-2-(3) Mature Market: Japan (Maintenance Business Strategy)
Provide Safety and Security via the Latest and Premium Maintenance
Services – Key to Cyclical Development Business Model
Provide High-quality and Sustainable Services◆Bolster maintenance engineers’ expertise andtechnical competence(Drive to offer maintenance services for a wider range ofmodels)[Service network guaranteeing user
safety and security 24/7]✧Improvement in regional training facilities and training/education
programs◆Provide new maintenance services with applicationof latest technologies and more emphasis on
preventive maintenance✧Development of new products with higher convenience and comfort(Image analysis, operations in line with usage situation, etc.)✧Sophistication and optimization of maintenance services, using
self-diagnosis and remote monitoring
Information centers:
9 locations nationwide
Service centers:
Over 280 locations
nationwide

20©2015 Mitsubishi Electric Corporation

II-2-(3) Mature Market: Japan (Renewal Business Strategy)
Enhance Renewal Business Foundation to Ensure Better Safety, Security and Comfort

Accelerate Renewal Business to Support Largescalel D
Demandd andd IIncrease B
Building
ildi V
Valuel

Renewal Example
Hoist◆Accelerate pitch for the renewal of old elevators✧Improve energy savings and convenience through latest models◆Develop new product range responding to customer needs✧Expand inverter-based models to support energy-saving configurations✧Exert more effort to achieve shorter installation periods, shorter businessdisruption time

◆Increase number of sales representatives and design/
installation engineers

Permanent magnet (PM)gearless hoist motor,
motor
energy-saving inverter
controlElevator LandinggElevator Car
Energy savings owing to use
of LEDs for ceiling lighting,and latest car designs
designs,
operating panels andindicators

Multi-beamMlibddoor sensors
for enhanced safety andconvenience21©2015 Mitsubishi Electric Corporation

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
II
1. Elevator & Escalator Business Strategies
2. Regional Strategies➢ Business Strategy by Segment➢ Major Markets: China and India➢ Mature Market: Japan➢ TargetsTt forf NumberN b off Orders
Od
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Building Management Systems Business Strategies
IV. Mid-term Business Targets
22©2015 Mitsubishi Electric Corporation

II-2-(3) Targets for Number of Orders
Targeted Number of Orders for New Installations

Japan

China

Others（Unit: 1,000s)

72
16
50
6

FY2010

110
21

1.3x

83
6

FY2015

147
34

106

Targeted Number of Orders for Renewal (Japan)（Unit: 1,000s)

7

15
1.5x

FY20202.5
FY20105.0
FY201575
7.5

FY202023©2015 Mitsubishi Electric Corporation

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
II
1. Elevator & Escalator Business Strategies
2. Regional Strategies➢ Business Strategy by Segment➢ Major Markets: China and India➢ Mature Market: Japan➢ TargetsTt forf NumberN b off Orders
Od
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Building Management Systems Business Strategies
IV. Mid-term Business Targets
24©2015 Mitsubishi Electric CorporationII-3-(1) Development Strategies (Products)

Expand Lineup✧Equipped with Japan’s
latest technologies✧ Supplied worldwide from

Prrice range

Expand NEXIEZ Series Global Strategic Models
and Introduce Models Targeting the Middle Zone
Premium zone
Japan-made(Inazawa Works)

Middle zone

Launched
Jun. 2010

specification models

NEXIEZ-GPX forCentral/South Americas

NEXIEZ-LITE for India

New models
Ne
under
consideration

Low-end

Launched
Apr. 2014

Specification grade

Introduce new regional
strategic models

Develop models
for residential use✧Functions and design thatmeet the region’s needs✧Modular✧Lightweight✧Short production
and installation
time requirements✧Higher competitive edge
achieved through local
production/procurement
Launched
Oct. 2012

NEXIEZ

Regional strategic
modelsThailand production base✧Expand regional

Global strategic
models25©2015 Mitsubishi Electric CorporationII-3-(2) Development Strategies (Development)
Competitive Edge in Elevator Product Appeal Enhancedby State-of-the-art Technologies
Introduce latest technologiesg
SiC control panel
SiC module enables morecompact products andspace savings

Ultrafast elevator technologies
Large, high-speed hoist
Permanent magnet (PM)motor realies superiorenergy-savingenergysaving efficiency

Aerodynamic car design
ELE-NAVI destination prediction
systemPassenger destination
floors assigned to shorten
waiting time, elevator
landing operating panelpy and designgoperability
improved

Wind noise generated
around car minimized, further
enhancing low-noise
performancep

Active roller guide
Effectively controls rail
twisting and sway causedby air pressure to ensure astable and comfortable ride

Introduce new technologies to regional strategic models, etc.

26©2015 Mitsubishi Electric CorporationII-3-(3) Manufacturing Strategies (Inazawa Works)
Build an Optimal Distributed Manufacturing System with
Mother Factory in Japan, and China and Thailand at the Core

Mother Factory: Japan (Inazawa Works)◆ Develop and supply elevators andescalators using
g the latest technologiesg◆ Central functions such as production line
design, quality control, and materials
procurement
Innovative production technologies resulting in
the creation of cutting-edge technologies andnonstop production

Build a global supply chain through collaboration
by improving individual manufacturing basecapacities and productivity◆Promotion of massproduced/custom
products and systems✧Automation, system
networking, etc.

27©2015 Mitsubishi Electric CorporationII-3-(4) Manufacturing Strategies (China, Thailand)
China (MESE/SMEC)◆ Develop/supply models for Chinese market
Development and domestic production
off high-speed
hi hd elevatorslt
Build system capable ofproducing 100,000 units<MESE>
New factory construction
Third factory:
Began operation in Jul . 2014

Thailand (AMEC)<SMEC>◆ Supply NEXIEZ strategic models worldwide◆ Supply escalators worldwide◆ Introduce development capabilities(division of labor with Japan)
Build production system capableof producing 20,000 units

Establish R&D center

New factory: Scheduled to begin operationin May 2016
New testing tower: Scheduled to begin
operation in Dec. 2016

Fourth factory:
Scheduled to begin
operation in Jul. 2015

Increase production capacity and improve productivity

Gain competivenessthrough automation,
cutting costs, etc.

28©2015 Mitsubishi Electric CorporationII-3-(5) Manufacturing Strategies (Main Regional Manufacturing Bases)

South Korea(KMEC)

Netherlands(EMEC)

Mexico (IDESA)

India (IMEC)

Taiwan(TMEC)
Indonesia(MJEE)

Major Regional Manufacturing Bases

Mexico(MELMEX)
Colombia(MELCOL)
Brazil (BMEC)

Expand elevator supply in each area andpromote collaborative manufacturing
Establish supply system in Central/South Americas
with Mexico and Colombia at the core
Promote domestic production in India and Brazil

29©2015 Mitsubishi Electric Corporation

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
II
1. Elevator & Escalator Business Strategies
2. Regional Strategies➢ Business Strategy by Segment➢ Major Markets: China and India➢ Mature Market: Japan➢ TargetsTt forf NumberN b off Orders
Od
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Building Management Systems Business Strategies
IV. Mid-term Business Targets
30©2015 Mitsubishi Electric Corporation

II-4 Human Resources Strategies
Develop Global Talent and Regional Staff, and NurtureMulti-tasking Employees to Support Business Expansion
Human resources development network
Standardize
training

Japaneseaffiliates

Foster global talentat Mitsubishi Electricand its affiliates

Mitsubishi
Mit
bi hi
Electric
GlobalnetworkingtkiMore active exchangeof personnelpTrain regional staff
at overseas affiliates

Develop key
persons

Overseas
affiliates

Foster multi-tasking employees

Drive regionallygy managed
g operations
pbyy increasing
g local staff
at overseas affiliates and fostering management-level staff onsite
31©2015 Mitsubishi Electric Corporation

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
II
1. Elevator & Escalator Business Strategies
2. Regional Strategies➢ Business Strategy by Segment➢ Major Markets: China and India➢ Mature Market: Japan➢ TargetsTt forf NumberN b off Orders
Od
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Building Management Systems Business Strategies
IV. Mid-term Business Targets
32©2015 Mitsubishi Electric Corporation

III. Building Management System Business Strategy
Starting with Elevators & Escalators, Create and Provide New Building
Solutions Focusing on Security, Crime Prevention, and Energy Savings
Create building solutions–Offer “value” that meets immediate and future needs for buildings–
Amenity

Convenience

Security

Environment
Energy saving

Elevators &Escalators

Core Producty
Room entry/exit
management systems

Surveillancecameras/recorders

Building management systems

33©2015 Mitsubishi Electric Corporation

CONTENTS

I. Overview of Elevator & Escalator Business
II. Elevator & Escalator Business Growth Strategies
II
1. Elevator & Escalator Business Strategies
2. Regional Strategies➢ Business Strategy by Segment➢ Major Markets: China and India➢ Mature Market: Japan➢ TargetsTt forf NumberN b off Orders
Od
3. Development/Manufacturing Strategies
4. Human Resources Strategies
III. Building Management Systems Business Strategies
IV. Mid-term Business Targets
34©2015 Mitsubishi Electric Corporation

IV. Mid-term Business Targets
Incorporate New Installation Demand for Overseas Markets and Accelerate Renewal Business in Japan

FY2020 Targets of Building Systems Business
Sales:
Saes ¥7200bbillion,o ,OOverseas
e seas ratio:
at o 50%¥720bnJapan

Overseas¥550bn50％¥370bn
30％

45％

70％

55％
55％

50％

FY201020 0年度
2010年度FY201520 (estimate)2015年度予想
年度予想

FY20202020年度目標(target)35©2015 Mitsubishi Electric Corporation

36©2015 Mitsubishi Electric Corporation

Installation Examples
Shanghai Tower

Shanghai New World
Daimaru Department Store◆Three World’s Firsts✧World’s fastest elevator travelingat 1,080m/min✧World’s fastest double-decker elevator
traveling at 600m/min✧World’s✧Worlds longest-distancelongest distance emergency
elevator traveling 578.5m

Scheduled for delivery in 2015

◆ 12 spiral escalators installed using
Mitsubishi Electric proprietary technologies

Delivered in 201537

©2015 Mitsubishi Electric Corporation

Installation Examples
Abeno Harukas

Observation deck elevators forJapan’s tallest building (360m/min)
Delivered in 2014

MAHANAKHON

Thailand’s fastest elevators
for tallest building in Thailand
Scheduled for delivery in 2016
38

©2015 Mitsubishi Electric Corporation

Installation Examples
YokohamaYk hLandmark Tower

Fastest elevators in Japan（750 / i ）（750m/min）
Delivered in 1993

Sunshine60 Building

Built using domestic technologies,
world’s fastest elevator at
the time of delivery（600m/min）
Delivered in 1978 ⇒ Renewed in 201039

©2015 Mitsubishi Electric Corporation

Reference （Abbreviated Names for Manufacturing/Sales Bases)
Core Manufacturing Bases
Abbreviations
Company Name
AMEC
Mitusbishi Elevator Asia Co, Ltd.
三菱電機上海機電電梯有限公司
MESE(Mitsubishi Electric Shanghai Electric Elevator Co.,Ltd.)
上海三菱電梯有限公司
SMEC(Sh(Shanghai
h i Mit
Mitsubishi
bi hi El
Elevatort C
Co., LtdLtd.))
Manufacturing/Sales Bases
Abbreviation
Company NameBMECMELCO ELEVADORES DO BRASIL S.A.
EMEC
Mitsubishi Elevator Europe B.V.
広東菱電電梯有限公司
GDRLE(Guangdong Ryoden Lift & Escalator Co., Ltd.)IDESAInternacional de Elevadores, S.A. de C.V.
IMEC
Mitsubishi Elevator India Pvt. Ltd.
KMEC
Mitsubishi Elevator Korea Co., Ltd.
MELCOL
Mitsubshi Electric de Colombia Ltda.
MELMEX
Mitsubishi Electric de Mexico, S.A. de C.V.
MHE

Mitsubishi Hitachi Home Elevator Corp.

MJEE

P.T. Mitsubishi Jaya Elevator and Escalator
台湾三菱電梯股份有限公司(Taiwan Mitsubishi Elevator Co., Ltd.)TMECCountry
ThailandChina/Shanghai
China/ShanghaiCountry
BrazilNetherlands
China/Guangdong
MexicoIndia
South Korea
Colombia
MexicoJapan (Gifu
Prefecture)
Indonesia
Taiwan40©2015 Mitsubishi Electric Corporation

Reference （Abbreviated Names for Manufacturing/Sales Bases)
Sales Bases
Abbreviation
AMF
ETA-MELCOHEAVENWARD(CHL)
HMEC
IEE
MEGPT
MELM
MELSA
MESP
MET
MEU-UK
MEUS-EEDMITSULIFT
MSAF
VMEC

Company Name
Ascenseurs Mitsubishi France S.A.S
ETA Melco Elevator Co. L.L.C.
Heavenward Ascensores S.A.
Mitsubishi Elevator Hong Kong Co., Ltd.
International Elevator & Equipment, Inc.
MELCO-MEC Egypt for Elevators & Escalators
MITSUBISHI ELEVATOR MALAYSIA SDN. BHD.
Mitsubishi Electric Saudi Ltd.
g p ) Pte.Ltd.
Mitsubishi Elevator ((Singapore)
Mitsubishi Elevator (Thailand) Co,. Ltd.
Mitsubishi Electric Europe B.V.
Mitsubishi Electric US, Inc.
MITSULIFT (Holding) S
S.A.L.
AL
Melco Elevator (South Africa) Pty. Ltd.
MITSUBISHI ELEVATOR VIETNAM CO., LTD

Country
FranceUAE
Chile
Hong Kong
Philippines
Egypt
Malaysia
Saudi Arabia
Singaporeg p
Thailand
United Kingdom
United States
LebanonSouth Africa
Vietnam41©2015 Mitsubishi Electric Corporation