COMPANY PROFILE 2023
https://www.koizumi.co.jp/

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KOIZUMI SANGYO GROUPSPIRITS 01

Work philosophy

Sanpo Yoshi(A Good Deal for Everyone)

The idea of “Sanpo Yoshi” (A Good Deal for Everyone:
The philosophy of Omi merchants who believed business is good only when it benefits the seller, buyer, andsociety) is once again drawing attention around theworld, this time in relation to SDGs. Since our foundation, we have passed down this idea while adapting to
the times, and given back to customers by providing
value. At employee training events, we emphasize theimportance of pursuing things that are in everyone’s
best interests, and this has become our work philosophy.

SPIRITS 02

An enterprising spirit

KOIZUMI SPIRITS
Since its foundation in 1716, Koizumi Sangyo Group has always rapidly
responded to the needs of people to bring to life products and realize ourvalues. We have always aimed to maintain a customer-first, marketbased, and forward-thinking approach. At the root of this is ourdetermination to always place great importance on delivering products,
services, and solutions from people to people. How was the “Koizumi
Spirit” created and developed over the centuries? Let’s find out throughthe history of our company.

“We have a
different idea”

Our enterprising spirit of boldly taking on new challenges without being restrained by conventional wisdom
is a true reflection of our brand statement “We have a
different idea.” Even when entering a new market or developing products and services, we have always sought
to bring our customers new value one step ahead of thetimes.

SPIRITS 03

Responding to the needs of the times

Be uniqueand special

Since before WWII, we have believed that being uniqueand special is the key to survival in rapidly changing
times and that it is also a valuable asset that allows us topave the way toward the future. This belief is also linked
to our current brand statement “We have a different
idea.” At the root of this lies the idea of being aware of
the latest trends and customers’ needs.

SPIRITS 04

Business ethics andemployee education
by developing a good
personality“Developing a good personality” represents the conceptof the Omi merchants’ traditional education, which at
the time was passed down to employees’ children, andis now our corporate motto. It sits at the core of ourbusiness ethics and employee education. Even now,
we enthusiastically engage in educational activities atmany different levels through channels such as Koizumi
Academy.

SPIRITS 05

Always for customers
Tenacity, proactivity,
passion, ideas, andsensitivity
2Over its 300-year history, our group has experienced
wars, recessions, external regulation, sudden loss ofleaders, market changes, and many other difficulties. It
wouldn’t be an overstatement to say that the characteristics of our employees—passion, tenacity, proactivity,and patience—were a major factor in overcoming thesechallenges, and that these experiences are what haveprecipitated the ideas and sensitivity that deliver value
to our customers. While people have come and gone, theform has changed, and the generations have passed, thisKoizumi Spirit lives on today, and that is why customers
trust us.

3

KOIZUMI SPIRITSIt all starts
with people.
The philosophy
behindKoizumi’s
management
Based on the principle of
Sanpo Yoshi, we aim todevelop good personalities
Even today, many companies
still use the Omi merchants’
Sanpo Yoshi (A Good Deal for
Everyone) as a model for goodmanagement. The Koizumi
Sangyo Group, whose roots dateback to the Omi merchants,
has been operating for over
300 years, during which it has
fostered a corporate culture
based on its unique management philosophy while carefully
passing on the spirit of Sanpo
Yoshi. The three triangles in thecompany logo represent our
gratitude to our customers, business partners, and predecessors.
In addition, we believe that thesource of our company’s sustainable development is its people.
This is reflected in our motto of“Developing a good personality,”
and we continue to thoroughly
educate our employees to passdown this idea.
4

The Koizumi Sangyo
Group, which has over
300 years of history,
follows a philosophy ofpeople-oriented
management. Here, wewill examine the historyof Koizumi, which has
been created and refinedby people.

Flexibly evolving as anorganization that can lead themarket by responding tochanges in society andcustomer needs
Based on a market-orientated mindset of quickly identifying changes in society andascertaining the needs of customers, the Koizumi Sangyo Group continues to develop
its businesses with the mission of providing value through unique and special goods
that no other company can match.
To fulfill this mission, we are constantly seeking the optimal business structure andorganization. We aim to contribute to our customers and society through a flexible
management system that is in line with the times. At present, based on the conceptof “shifting from goods to services,” we have established a system that enables us toprovide added value to our customers through the synergistic effect of the Group’s
collective strength.

Lighting

Logistics
Service Corp.

Employee training
materials from the1940s. These materials
already referred to
Maslow’s hierarchy ofneeds

Koizumi
SangyoLogistics

HoriuchiTotal Service
Corp.

1716 F ounded by Tahei Koizumi, an Omi merchant

Set UpService1946 Rebranding of Goko Seiki Kogyo as
Koizumi Sangyo Corp. (began manufacturing and wholesaling of electrical
products—the first step into thelighting business)
1957 Full-scale entry into the lighting
market1967 Full-scale entry into the furnituremarket1981 Establishment of Hello Living Corp.
1985 Established the three-division system for lighting, interior design, andtrading
1989 Separation of trading division andestablishment of Koizumi Seiki Corp.
(aiming to become a brand manufacturer by separating from the wholesale business)
1999 Establishment of Koizumi Logistics
Service Corp.

KoizumiLighting
Technology
Corp.

The Koizumi Sangyo
Group strives torealize synergy
Koizumi1943 Establishment of Goko Seiki Kogyo,
which processed and sold aircraft
gauges (this business was converted
from textiles under wartime controls)

KoizumiFurnitech
Corp.
Furniture

Hello
Living Corp.

2006 Demerging of the lighting and furniture businesses, with Koizumi Sangyo
Co., Ltd. becoming a pure holding
company (aiming to increase businessindependence)
2013 Horiuchi Total Service Corp. joins the
Koizumi Sangyo Group
The third president
Jusuke Koizumi, who
advocated the ideaof unique and special
products

Building
Facilities

1871 O pening of Tachikiya Morinosuke Shoten in
Osaka; The first year as a modern enterprise1904 A doption of corporate logo and corporate
philosophy of “developing a good personality”

Omi merchants

Senior Managing Director
Shiro Tatsuzawa(left), who was
passionate
about instilling
good characteras the basis of
trading
New employee
training at
Saikyoji Temple

Brand promotion to fulfill our
responsibilities and build trust
For the Koizumi Sangyo Group, the brandis a symbol of our responsibility and commitment to society and our customers, aswell as a symbol of the motivation thatunites us and leads to corporate growth.
The current brand logo, which was
created by management and employees
together, is filled with our passion andexpresses the significance of the Koizumi
brand purpose. Moving forward, we willcontinue taking pride in the Koizumi
brand and providing value to society.

1980 On our company’s 110th anniversary,a take-off competition was held as an
inner branding activity to promoteawareness
1981 Launch of New Born Activity, aimed
at changing employees’ mindsets andmaking structural reforms
1986 Introduction of new corporate
identity. Created the KOIZUMI
symbol. Company image andphilosophy reviewed for total
optimization
2015 Koizumi brand revamped. Clarified
the brand identity and created a newlogo and statement. Establisheddedicated department for brandpromotion
5

Continuously
improving
our products
and services
to contributeto customers
and society

1967

1976

1982

1990

1997

The industry’s first attempt at alighting showroom

LCR, a team of lighting experts

Lighting Savoir, the mobile lighting
showroom

The Inverter Desk, a new standard
for study desks

Providing information via our
websiteIn response to requests to make it possible tochoose products by viewing real samples, weordered a custom-made showroom built intoa trailer. With the slogan “a nationwide showroom,” we held mobile exhibitions for customers
throughout Japan.

Not only were we one of the first companies in
the lighting industry to engage in developmentof inverter fixtures, but we also led the way byincorporating inverter lights that are easy on theeyes into study desks, creating a new standard
for them.

In the early days of the Internet, when it had only
spread to about 10% of the population, we were
one of the first in the industry to set up a website.
With the aim of improving customer satisfactionand ensuring management transparency, we
steadily provided a range of information about
our products, recruitment, and management via
the website.

In the 1960s and 1970s, the number of our partners selling lighting fixtures increased rapidly. We
decided to open a showroom as a place to propose
ways of selling them, which up until that point
had not been clear. We provided a place to view
products, along with some tips relating to store
layout, among other suggestions.

Very early on, we established the LCR (Lighting
Creative Room), a team specializing in lighting
design based on the idea that lighting is incredibly important for atmospheric purposes. This
team went on to make numerous proposals foradvanced spaces like shopping complexes.

1977
Adopting rubberwood to tackle
resource exhaustion and reduce
costs

1947
A desk lamp, the origin of Koizumi’slighting fixtures

Bansan cooking table with inbuilt
gas stove

Two years after the end of World War II, we
anticipated electronic products becoming popularin Japanese homes and developed several home
appliances, one of which was a desk lamp. Later, it
sparked the development of many other products,
such as flexible arm lamps, cut glass lamps, Japanese style lamps, and fluorescent lamps.

While houses were becoming more westernized
and the demand for dining tables was rising, westarted to notice an increasing number of people
complaining that preparing a gas stove for hot
pot cooking was too much effort. This newlydeveloped cooking table with an inbuilt gas stove
met customer needs and was incredibly popular.

Rubberwood was originally regarded as waste,
but considering its hardness, feel, and rapid
growth, we decided to adopt the material. Because
it grows so fast, it is reasonably priced and astable supply can be ensured, which solves many
problems at once.

1987
Koizumi International Lighting
Design Competition for Students
In order to develop
young people withtalent and make lighting
culture more popular,
we established a uniquelighting design competition for students aroundthe world. We have heldit 25 times so far, andthere have been a totalof 33,000 applicantsfrom 42 countries.

1999
Koizumi Lighting Theater IZM,
a hands-on showroom
IZM introduced the concept of “a hands-on experience” to showrooms, completely differing fromconventional ideas based on fixture coordination.
The facility, which was equipped with a variety ofsimulation equipment, breathed new life into theindustry.

Healthy Desks Declaration
promising safe and reliable kids’
furniture for studying
The Healthy Desks
Declaration was put into
place based on the ideathat safety and reliability
are essential to children’s
furniture for studying.
For a variety of health,safety, and environmental
concerns, we made sure
to avoid using formaldehyde and dioxin.

Photocatalyst lighting that cleans
the air
By combining certain features of photocatalysts
and ultraviolet rays, we invented a lighting fixture
that could keep a room’s air clean. This productdrew a lot of attention soon after its launch as
sick building syndrome had become a social issue.

1978“6 + 3 + 3 makes 12 years” study
desk with removable shelves thatcan be used up to high school

1966
Keisetsu, the industry’s first study
desk with a fluorescent lamp
As a result of the rapid economic growth, peoplecame to live more affluent lives. This caused themto spend more money not only on goods, butalso on the education of their children. Taking
this into account, we launched the industry’s firststudy desk with a fluorescent lamp, making use of
our lighting technology.

1973
The Lighting Academy, which
divulged lighting design techniques
Lighting consists of the fixture itself and theatmosphere created by the light. With the goal ofdeveloping lighting culture, the academy taught
professionals lighting design techniques that
could make a big difference to the atmosphere.

The shelves of conventional study desks were
fixed and unremovable, so we developed a newone where the shelves were removable, enabling
junior and senior high school students to use it
as a simple desk. Thanks to the slogan “6 + 3 + 3
makes 12 years” referring to six years of elementary school, three years of junior high school,
and three years of high school, it became hugely
popular.

1988
Inverter lighting fixtures,
groundbreaking energy-efficient
lighting
The inverter circuit, noted for its high efficiency,
low noise, and ability to turn on immediately,
was developed following an energy saving trend.
As one of the first specialized manufacturers
working on its commercialization, we provided alarge variety of products to meet our customers’
demands.

1991
Establishment of Development &Engineering Center as a technology
base for a specialized manufacturer
The Development & Engineering Center was
established with the goal of carrying out uniqueR&D on lighting technologies. One section
was dedicated to researching basic and applied
technologies needed for product development,
while others handled everything from design tocommercialization.

2001
2002

Acquired
ISO 9001
certification

AcquiredISO 14001
certification

ISO 9001 and ISO 14001
certifications in the lighting businessWe acquired international standards certifications
ISO 9001 for Quality Management Systems in2001 and ISO 14001 for Environmental Management Systems in 2002, and worked on strengthening the organization’s quality assurance systemand environmental management functions.

67

Koizumi Lighting Technology Corp.

2006

2014

2020

Step-up Desk, a new style of study
desk

Launch of products compatible with
DALI, global technical standards forlighting control

The first manufacturer specializingin lighting to provide BIM data

We decided to take a different approach to study
furniture and came up with the idea of a “deskwith a bookshelf,” in contrast to the conventional“desk with an upper shelf.” The bookshelf caneither be affixed to or separated from the desk,
depending on the child’s needs. Many other companies adopted this style the following year.

DALI is currently spreading to large institutions
and offices as a technologythat can control lighting to realize pleasantspaces. Koizumi Lighting
Technology began thedevelopment and sales of
DALI-compatible products
some time before othercompanies.

2011

BIM (Building Information Modeling) is a new
system for designing, building, and managing
construction and has been implemented in largescale projects. In order to contribute to improving
designers’ and contractors’ productivity, we
started providing BIM data, becoming the firstmanufacturer specializing in lighting to do so.

2022

Donations of study desks toorphanages

2017

We donated our study desks to children inorphanages. We also sent staff along to help thechildren assemble them. This moral and material
support was appreciated by the institutions.

Construction of Koizumi Lighting
Technology R&D Center, a base forlighting culture creation

Pre-kids business launched

Based on the concept of “a forest of lights,” thisR&D Center is also a hands-on showroom that
focuses on LED lighting. The innovative office,which was equipped with the latest in lighting,was eco-friendly and accommodated different
work styles, winning praise from our customers.

To meet diversifying needs for learning, weestablished the pre-kids business, which supports
children’s physical, intellectual, and emotional
growth. By utilizing the know-how accumulated
in the study furniture business, we launchedthree new product series for infants and preschoolers.

Koizumi Sangyo Group’s Businesses

Using our group’s strength tomeet a wide range of spacecreation needs

We provide lighting solutions
for residences, stores, andpublic facilities, ranging fromplanning and development
to design for various spaces.
While answering our customers’ requests, we make useof the very latest technology
to create a smart lighting
environment.

Koizumi Logistics Service Corp.

Koizumi Furnitech Corp.

Lighting

Providing high-quality
logistics services to awide range ofcustomers
We provide logistics services
to a wide range of customers
both within and outside theKoizumi Sangyo Group. Eachand every one of our employees is committed to building
trusting relationships withcustomers through the provision of high-quality services
as logistics professionals.

Koizumi
SangyoGroup

Logistics

Set UpService

2013

2018

KLOS, a proposal-based LED lighting
studioDevelopment of
the TRee lighting
control system

We opened Koizumi Lighting Operation Studio
as a space for future innovation, aiming to solve
problems through interactive communication
with customers, including proposals for LED
lighting optimization and introduction of thelatest technologies. It is possible to demonstrate
how lighting is used by changing the atmospherein each room.

We developed TRee, a system that controls
lighting for IoT-based smart homes. By linking it
to a smart speaker, the user can change the settings or adjust the color and brightness throughvoice commands.

Can you turnthe lights on?

8

TRee -Light Control-

Of course.

Movingforward, we
will continue
creating
products andservices
based ondifferent
ideas.

Creation of a smart
lighting environmentthat makes use of thevery latest technology

Supporting future oflife, growth, and theenvironment throughfurniture

Furniture

We have been making study
furniture for over 50 years.
Going forward, we willdevelop three businesses:
a desk furniture businessfor children and other age
groups, a pre-kids businessfor infants and preschoolers,and a mattress business inpursuit of the ideal sleeping
environment.

Building
Facilities

Horiuchi Total Service Corp.

Hello Living Corp.

A set up businessaimed at a variety of
public facilities

One-stop support for
creating comfortable
spaces, from productprocurement toproposal andconstruction

We provide a set up businessfor appliances and furniture
aimed at a variety of public
facilities such as hotels andoffices. While developing
the human resources thatform the foundation of ourbusiness, we will also focus
on expanding the types ofbusinesses and products wehandle in order to achievebusiness growth.

From homes to workplaces.
The Koizumi Sangyo Group’s mission
is to understand what kind of spaces
our customers truly desire and touse our collective strength to create them. Koizumi’s technology andproducts are at the heart of many
places related to home life and work.

In the residential, retail, andfacility markets, we deliver
comfort to our customers’
lives through the procurement, proposal, sales, andinstallation of various interior
elements.

9

Group Overview
Group StructureGroup Information

Koizumi Sangyo Corp.
Koizumi Lighting Corp.
Koizumi Lighting Technology Corp.
Lighting

3-3-7 Bingomachi, Chuo-ku, Osaka 541-0051

Representatives

Koji Gondo, Chairman

Dongguan Koizumi Lighting Corp.

Hiroyasu Yamoto, President

Koizumi Sangyo (H.K.) Corp.
Koizumi Lighting Technology (Shanghai) Co., Ltd.
Koizumi Lighting Singapore Pte. Ltd.

Koizumi Furnitech Corp.

Headquarters

Furniture

Hello Living Corp.
Building Facilities

Other businesses

Lighting business9.11 billion yen

25.46 billion yen

June 25, 1943

Capital1,575 million yen

Employees (As of April 2023)

Group total: 1,445
As an individual company: 61

Total sales for
FY2022

Set Up Service

Furniture business

37.79

3.22 billion yen

Logistics

1716 (Kyoho 1)

Established(67.4%)(24.1%)

Horiuchi Total Service Corp.

Koizumi Logistics Service Corp.

Foundedbillion yen(8.5%)

Corporate categorization

Holding company

Subsidiaries

10

Sales composition by business(consolidated)

Domestic Network and Overseas Network
Domestic subsidiaries

6companies

Company

Headquarters

Representative

Koizumi Lighting Technology Corp.

3-3-7 Bingomachi, Chuo-ku,
Osaka 541-0051

President
Susumu Sakuma

624

Planning, developing, manufacturing, and sales oflighting fixtures

Koizumi Lighting Corp.

1289-2 Otsuka-cho, Higashi-Omi
City, Shiga 529-1512

President
Masabumi Uno

181

Development and manufacturing of lighting fixtures

Koizumi Sangyo (H.K.) Corp.

Units A-B, 26th Floor, 8 Hart
Avenue, Tsimshatsui, Kowloon,
Hong Kong

President
Takeshi Sugimoto

15

Planning and sales of lighting fixtures, other

Dongguan Koizumi Lighting Corp.

No.12,information & Industry
Garden, Xihu District,
Shilong Town, Dongguan City,
Guangdong Province, P.R.China

President
Takeshi Sugimoto

156

Development, design and manufacturing of lighting
fixtures

Koizumi Lighting Technology(Shanghai) Co., Ltd.

2F 212, Apt. B, No. 228
Wending Road., Xuhui District,
Shanghai 200030 P.R.C

President
Kohei Uemura

52

Planning and sales of lighting fixtures, lighting
design, after-sales maintenanceKoizumi Lighting Singapore Pte. Ltd.

41 Ubi Crescent Singapore
408588

Director (CEO)Dave Wee

36

Manufacturing and sales of lighting fixtures, lighting
designKoizumi Furnitech Corp.

3-3-7 Bingomachi, Chuo-ku,
Osaka 541-0051

President
Toshihiro Wakabayashi

49

Planning, development, manufacturing, and sales ofstudy, pre-kids furniture, and bedding

Hello Living Corp.

Aika Bldg. 8F, 1-13-27
Minamisemba, Chuo-ku,
Osaka 542-0081

President
Masato Uehara

46

Installation and sale of home decor materials andbuilding facilities for homes, shops and public spaces

Horiuchi Total Service Corp.

B.M. Kabuto-cho Bldg 3F, 11-7,
Nihonbashi Kabuto-cho, Chuo-ku,
Tokyo 103-0026

President
Hiroaki Kumano

162

Delivery and installation of furniture and equipment
for hotels, offices, and commercial facilities

Koizumi Logistics Service Corp.

3-3-7 Bingomachi, Chuo-ku,
Osaka 541-0051

President
Yasushi Hatta

63

Transportation, delivery, storage, and handling ofproducts for group companies and clients

37.7

4 companies

75 locations

Business areas

billion yen

Overseas subsidiaries

Domestic offices

Employees

50.1

48.7

43.6

37.6

Sales
(Consolidated)

2018

2019

2020

2021

2022

(FY)

0.9

Ordinary
income1.5(Consolidated)

2018

1.8
0.6
2019

2020

billion yen

1.2
2021

2022

(FY)

Group Philosophy
Corporate Motto
Group Management
Philosophy

Developing a good personality
Creating new values through new viewpoints and unique ideas, as well as dreams andexcitement for people and society
Attack new challenges passionately and achieve all goals without fail● Engage in free and lively communication, and move forward with our colleagues brightly and energetically● Learn from each other and become more resourceful● Solve customers’ issues based on the real sites, actual products, and true phenomenon● Aim to build trust and credibility with the idea of “Sanpo Yoshi” (A Good Deal for Everyone)● Comply with societal rules and contribute to the region, society, and the global environment●

Group Principles ofConduct

Group Vision10

We aim to become a “value-creating professional group,” providing good and comfortable lives
and being loved by people

11