REPORT

Organizer

Camera & Imaging Products Association (CIPA)

CONT EN T S
1．Event Overview ……………………………………

1

2．Exhibitors List ………………………………………

2

3．On-site Event Map ………………………………

3………………………………

5

4．Organizer's event

5．Stage Program …………………………………… 11
6．Online Events Oﬃcial Website ………………… 13
7．Event Promotion（PR Activity and Campaigns）… 15
8．Publicity……………………………………………… 17
9．Visitor and Participant Proﬁles ………………… 19
10．Visitor and Participant Survey Results ……… 20
11．Exhibitors survey results ……………………… 22
12．Views of the Venue …………………………… 23
23
25

1.

Event Overview

Event name+
CP（CPPlus）2024

PeriodOn-site event: February 22, 2024 (Thu) - February 25, 2024 (Sun)
Opening hours: 10:00-18:00 Until 17:00 on the last day only*Only on February 22nd (Thu), admission was open until 12:00 for press, influencer and VIP
invitees. General visitors are welcome to visit between 12:00 and 18:00.
Online event: February 22, 2024 (Thu) - February 25, 2024 (Sun),
from 10:00 on the first day to 23:59 on the last day*Online event archive period February 26th (Mon) - April 1st (Mon)Place

On-site Event: Pacifico Yokohama
Online Event: Official website

Organizer

Camera & Imaging Products Association（CIPA）

Supporters

Japan External Trade Organization (JETRO)/Kanagawa Prefecture/Ministry of Economy, Trade andIndustry/Tourism Agency/Yokohama Chamber of Commerce and Industry/Yokohama City

Special cooperators

Japan Camera Museum/Japan Newspaper Museum/Yokohama Museum of Art

Cooperators

Camera Press Club/Japan Advertising Photography Home Association/Japan Camera
Foundation/Japan Commercial Photographic Equipment Association/
Japan Electronics Circuits Association/Japan Opto-Mechatronics Association/
Japan Photo Gallery Association/Japan Photo Imaging Association/Japan
Photographers Association/Japan Photographic Association/Japan Photographic
Culture Association/Japan Photographic Society/Japan Photographic and Imaging
Products Industry Association/Japan Society of Applied Physics/Japan Telescope
Industry Association/Optical Society of Japan/PacificoYokohama/Tokyo Photographic
Press Association/Yokohama Convention & Visitors Bureau

Admission fee

On-site event : free (web pre-registration required)
Online event : free

Official website

https://www.cpplus.jp/

Exhibition scale

The number of exhibitors and organizations reached 88, matching the highest level ever before thecovid-19 disaster.

Visitors■Number of visitors to on-site events

■Number of participants in online events

Daily Breakdown
Feb. 22 (Thu.)
Feb. 23 (Fri., holiday)
Feb. 24 (Sat.)
Feb. 25 (Sun.)※Number of unique users from the start of visitor
registration to April 1.

49,639Total

11,563
14,582
14,445
9,049
49,639※44,872 unique visitors during the exhibition

336,561

Number of views (PVs)

2,318,168※From the start of visitor registration to April 1

30% increase in both on-site event visitors and online event participants over the previous year

Concepts

Key Visual

１. Comprehensive exhibition

A comprehensive camera and imaging exhibition
for consumers and businesses to revitalize the photo
imaging industry

2. Provision of information from Japan
Transmitting the latest information on state-of-the-art
products and technologies from Japan to the world
to propel the camera and imaging business in Asiaand other regions of the world3.

Shooting, viewing, and connectingOﬀering the joy of shooting, viewing, andconnecting imaging through events focusing on
various aspects of imaging

4. Photo and imaging culture

Working closely with the international city of
Yokohama to contribute to the transmission anddevelopment of photo imaging culture

1▲ CP+Official character"Cameracco"

2.

Exhibitors List

The number of exhibitors and organizations returned to the pre-COVID19 levels with 88 exhibitors (CP+2019 exhibitors: 89).
By including media partners and student organizations,CP+2024 is one of the worldʼs largest photo and imaging
events with more than 100 exhibiting organizations.

List of Exhibiting Companies and Organizations
・AGAI Trading broncolor / Aputure
・ANY'S INTERNATIONAL
・ASUS JAPAN・ATOMOS・Bi Rod (LUMICA)
・Canon / Canon Marketing Japan
・COLBOR・COSINA・Digital Photo Base・E&I Creation
・EIZO
・Entaniya
・Epson Sales Japan・EscuraCamera
・ETSUMI・EVOTO・Exascend / RAID
・Expo 2025
・Felicross・FLTOKUYAMA
・FUJIFILM
・GIN-ICHI・GINZA JUJIYA DirigentDivision
・H&Y / SMDV・HAKUBA PHOTO INDUSTRY
・Hasselblad / PGYTECH・HIGHLAND SUPER8 LAB
・HOLLYLAND・ImageVISION
・Insta360

・Japan Photo and Imaging Accessory Association
・JCII Camera Museum
・Jiangmen KaseOptics
・KandaoTechnology
・Kashima
・KenkoProfessional Imaging / GODOX・KenkoTokina / SLIK・King / FUJICOLOR / iFootage(ASANUMA)・KOKUHAN / KAWANAMI Iron works
・KOMORI CORPORATION
・Kyokuto-electronics
・KYORITSU ELECTRIC
・Leofotojapan
・Lexar・Lomography
・LUMIX (Panasonic)・marumikoki
・Mitomo・MOMENT
・NEEWER・Nextorage
・NIKON / NIKON IMAGING JAPAN /NIKON VISION
・NIPPON PHOTOGRAPHY INSTITUTE
・NITECORE・NS・OBSBOT・OM Digital Solutions
・ORANGEMONKIE
・OWC

・Piotec
・Revolve Tec
・SAEDA (Phottix / Loupedeck)
・SD Association
・SEKONIC / Vincero
・SIGHTRON JAPAN・SIGMA・SIRUI Optical・Sony / Sony Marketing (Japan)
・SUNPOWER PHOTO
・Synology
・TAMRON・TEAC TASCAM
・Technical・The Society of Photography andImaging of Japan・TOKYO INSHOKAN PRINTING・TOLIHAN
・TourBoxTech
・TOYO LIVING・TSUBOSAKA ELECTRIC
・UNITEX・VANGUARD
・VANLINKS (NANLITE / BENRO)
・Vixen・Vook
・YONGNUO
・Yoshimi Camera / Sakura sring
・Zhongshan OBO Photograph Equipment
・ZWO

Event Partners
・Vook

・TAKARA TOMY

Overseas Event Partner
・Salon de la PHOTOMedia Partners
・Camera Journal Press Club・Web Cameraman（Motor Magazine Ltd.）・CAPA（ONE PUBLISHING Co.,Ltd.）・Cameraholics（HOBBY JAPAN CO. ,LTD.）
・Digital camera Magazine / Digital
camera Watch（Impress Corporation）
・fukei shashin（fukei shashin Publishing）
・Photocon（Nihon Shashin Kikaku）
・Commercial Photo / VIDEO SALON（GENKOSHA Co.,Ltd.）・GENIC（mitsubachiworks inc.）
・PRONEWS

・IMA（amana inc.）
・AKAAKA Art Publishing Inc
・ZEN FOTO GALLERY
・LibroArte
・Fugensha
・HeHe
・SUPERLABO
・DGP Award（ONGEN PUBLISHING
CO.,LTD）
・BIRDER（Bun-ichi Co.,Ltd.）・Hoshinavi（AstroArts）
・AIRLINE（IKAROS PUBLICATIONS, LTD.）・Aoyama Gakuin University Aoyama Photo Club・Chubu university Photo Club・College of Bioresource Sciences, Nihon
University Photograph club of NUBS
・Federation of Japan University
Photo Club (FUPC)・HOSEI University Camerab
・Hokkaido University Photo Club・Keio University Camera Club・Kyoto University of the Arts Online
classes Photography Course 2023

・Nagoya Institute of Technology
NITech Photography Club
・Niigata University Photo Circle "FOCUS"
・Saitama University Photo Club・Takarazuka University School ofMedia Art in Tokyo Seminar of
Photography (Kanbayashi Lab.)
・The University of Tokyo UTPiCS
・Tokyo City University TCU PHOTO CLUB・Tokyo Denki University Senju Photo Club・Tokyo Keizai University Photography Club・tabitotetsudo（Temjin Co.,Ltd.）・tetsuomo!（Culture Entertainment Co.,Ltd.）・DELISH KITCHEN（every, Inc.）・TV Asahi Productions Co.,Ltd.
・PECO・Nikkei X TREND（Nikkei Business
Publications, Inc.）
・Bicycle Club（ADDIX）
・Traﬃc news
（in random order）

List of Student Organizations

2

・Tokyo PoliTech University Photo Club・Tokyo Polytechnic University TPU
Video Production Circle
・Tokyo University of Science Photo Club
・University of Human Environments
Photography Club
・Waseda University Waseda Photo
Society3.

3On-site event map

3.

4

On-site event map

4.

Organizer's event

Opening Ceremony
After opening remarks by Mr. Hiroyuki Ikegami, Chairman of CIPA,
Mr. Kazushige Tanaka, Director-General, Trade Policy
Minister's Secretariat (Manufacturing Industries Bureau), and Mr.
Kozo Kaji, Executive Director of Tourism and MICE Promotion
Department, Sports, Culture and Dynamic City Development
Bureau, The city of Yokohama, delivered their remarks.
After that, a ribbon-cutting ceremony was held to mark the
opening of CP+2024.

▲ Hiroyuki Ikegami Chairman of CIPA

Date: Thursday, February 22, 2024, 9:20 - 9:50 a.m.
Venue: In front of the gate of Hall D▲ K azushige Tanaka Director-General, ▲ Kozo Kaji Executive Director of Tourism
Trade Policy Minister's Secretariat
and MICE Promotion Department, Sports,(Manufacturing Industries Bureau)
Culture and Dynamic City Development
Bureau, The city of YokohamaSpecial Photo Exhibition
ZOOMS Joint Photo Exhibition
CP+ and Salon de la PHOTO have organized a joint photo

exhibition to further deepen the exchange between
Japanese and French photographic cultures.

In addition to the exhibition, a "ZOOMS JAPAN 2024
Awards Review" was held on the stage in the exhibition hall
to introduce the Grand Prix and Runners-up winners.

In addition, an exchange meeting was held between the
French and Japanese winners and the judges.

■ Organizer：CP+ Organizing Committee■ Cooperators：Salon de la PHOTO■ Supporters：Agency for Cultural Affairs「LES ZOOMS 2023」〈Press Prize〉〈Public Prize〉「ZOOMS JAPAN 2024」〈Grand Prix〉〈Runners-up〉〈Shortlisted Entries〉

5

Salomé Hévin
Caroline Henry(Applicant's Name / Title of Entry)
Momo Yamanishi / The Light / Mustang
Yutaka Komase / NEW NATURE

Ayano / If the person had been to a family restaurant with their family,
I do not want to marry that person.
Masaaki Toyoyoshi / The view of a glaucoma patient
Naoyuki Hata / Perigee and Apogee
Sari Shibata / Anthropocene Plastics
Takuma Tadokoro / Utsushitsugi : Photographs joined together by shooting
Tsutomu Endo / The blood struck me as beautiful.

4.

Organizer's event

Cat Photo Exhibition @CP+2024: Memories and Records of Cats Living Now
Toshimitsu Hoshino's project brought

together 82 photographs of cats in awide variety of styles at CP+2024.

41cat photographers from all overJapan exhibited their unique works,

ranging from those living in cities andin fishing ports to artists’ beloved
cats.

THE STREETS by VoidTokyo
This is the exhibition of works by
VoidTokyo, the street photographygroup with many fans both in Japanand overseas. A total of 11 people
participated, including winners ofglobal photo contests.

11 Perspectives, 11 Universes
11 photographers who are making
various attempts in the current

Japanese photography world

projected their unique personalities,
atmospheres, assertions, andperspectives on the world in theirworks and exhibited them.

Photography KOSHIEN 2023: Exhibition of works submitted to final public screening of highschools that advanced to the main contest“Photography KOSHIEN 2023” marks
the 30th year of the exhibition. On

display were works from 19 finalist
schools selected from a competitionof 584 schools, the largest number
ever.

6

4.

Organizer's event

Watashi no JIYU-KU (My free space)

Watashi no JIYU-KU (My free space), a communication space for enjoying connecting with others andlearning, was installed at the venue.
Photography and videography fans of all ages gathered and interacted through large-scale dioramas,
exhibits of student groups' works and activities, hands-on projects, photo contest projects linked to the
local community, etc.

Huge PLARAIL Diorama
With the cooperation of Tomy Company,

Ltd., Professor PLARAIL created a huge
diorama and exhibited it at CP+.

Paper Craft Tokyo City Dioramas
Two 1/2200 scale dioramas created by Toshi, the paper
craft artist popular on social media, were exhibited.

Workshops
10 workshops were held mainly for families. Many family visitors participated.

How to start a children’s portrait movie

7

Talk session by a Father of Two on
Photographing Siblings

Personal Home Photo Studio &Kids Photo Session■ Title■ Instructor

New possibilities for photography : The appeals of photo exhibitions
interwoven with NFTs

risa

Personal home photo studio & kids photo session

Reina offy

How to start a children’s portrait movie

Yuka Furukido

Enjoying various styling: Table photo session

Aya

Creating a European antique worldview

momokoBehind the scenes of cinematic portraits

Ryo Shirai

Talk session by a Father of Two on Photographing Siblings

Yuto Yasuda

Photographer mothers meeting

Moderator Fuko Kanbara & the popular mama
photographer

Spring creations with kids! Use items representative of spring to create artistic
photosmai

4.

Organizer's event

Exhibits of student groups
21 organizations participated in the event, including photography and video-related clubs and activities
at universities in Japan.
On the stage, under the title of "Photo Battle of Students vs. Professional Photographers," the team ofprofessional photographers (members of the Education Promotion Committee of the Japan Professional
Photographers Society) competed in a photo showdown.

List of Student Organizations
・Aoyama Gakuin University Aoyama Photo Club・T akarazuka University School of Media Art in Tokyo・C ollege of Bioresource Sciences, Nihon University

・The University of Tokyo UTPiCS

・Federation of Japan University Photo Club (FUPC)・Tokyo Denki University Senju Photo Club

・Hokkaido University Photo Club・Tokyo PoliTech University Photo Club・Kyoto University of the Arts Online classes Photography

・Tokyo University of Science Photo Club・Nagoya Institute of Technology NITech Photography Club

・Waseda University Waseda Photo Society

・Chubu university Photo Club

Seminar of Photography (Kanbayashi Lab.)

Photograph club of NUBS

・Tokyo City University TCU PHOTO CLUB・HOSEI University Camerab

・Tokyo Keizai University Photography Club・Keio University Camera Club・Tokyo Polytechnic University TPU Video Production Circle

Course 2023

・University of Human Environments Photography Club

・Niigata University Photo Circle "FOCUS"
・Saitama University Photo ClubLIVE streaming studio supported by PRONEWSWith the help of our media partner PRONEWS, we have set up a LIVE streaming studio. The workshop instructors andCP+2024 influencers broadcasted live from their social networking channels, including the CP+2024 Fastest Report and after-workshop talks.

Booth Tour
Participants were recruited at the tour counter in "Watashi no JIYU-KU," andbooth tours were conducted to attract visitors to the company's booths, where
they could learn more about the features of its products and technologies.

84.

Organizer's event

Yokohama Strawberry Festival 2024 × CP+2024 Collaboration Project
Instagram Photo Contest Winning Photos on Display
9 award-winning works from a photo contest that captured "fun, delicious,and great moments" in collaboration with the "Yokohama Strawberry Festival
2024" were exhibited.

Media Partners

CP+2024 received public relations cooperation from many media partners. Many plans were preparedsuch as posting banners, booth exhibiting, and live streaming in the CP+, and each media promotion was
carried out.

Media Partner Project Participants◆ On-site Events / Booth Exhibits◇ Live Streaming of Presentation Stage
Camera Journal Press Club ◇Web Cameraman（Motor Magazine Ltd.）CAPA（ONE PUBLISHING Co.,Ltd.）◆ ◇Cameraholics（HOBBY JAPAN CO. ,LTD.）◆ ◇Digital camera Magazine / Digital camera Watch（Impress Corporation）◆ ◇fukei shashin（fukei shashin Publishing）
Photocon（Nihon Shashin Kikaku）

Commercial Photo / VIDEO SALON（GENKOSHA Co.,Ltd.）◆ ◇GENIC（mitsubachiworks inc.）◆
PRONEWS ◆IMA（amana inc.）

AKAAKA Art Publishing Inc ◆ ◇ZEN FOTO GALLERY ◆LibroArte ◆Fugensha ◆ ◇HeHe ◆

SUPERLABO ◆DGP Award（ONGEN PUBLISHING CO.,LTD）
BIRDER（Bun-ichi Co.,Ltd.）◆ ◇Hoshinavi（AstroArts）◆ ◇AIRLINE（IKAROS PUBLICATIONS, LTD.）◆ ◇tabitotetsudo（Temjin Co.,Ltd.）◆ ◇tetsuomo!（Culture Entertainment Co.,Ltd.）◆
DELISH KITCHEN（every, Inc.）◇
TV Asahi Productions Co.,Ltd. ◇PECONikkei X TREND（Nikkei Business Publications, Inc.）
Bicycle Club（ADDIX）
Traffic news

（in random order）

9

4.

Organizer's event

World premiere exhibition

At CP+, we are working to create a new platform for the dissemination of information to the world. The World Premiere logo
was distributed as data and stickers, and CP+ was used as a place to announce new products. In addition, we raised the

profile of world premiere products by displaying them on panels at the venue and on our website.

Definition of world premiere products exhibited at CP+2024
Announced and scheduled for release on or after January 1, 2024

Koedo Imo Park × CP+
Koedo Imo Park, a popular food festival in Kawagoe, made a special trip to CP+ and offered “Sweet potato Gourmet” to CP+

visitors.

Many visitors stopped by.

10

5.

Stage Program

Date and Time

12:05-12:45

13:20-14:00

Feb.22（Thu）

14:35-15:15

15:50-16:30

Stage 1

Stage 2

Stage 3

Organizer's project
Organizer's project
Photography Professional Current CIPA Digital Camera Market Seminar
Genealogy

Organizer's project
Ask Yokohama's official Instagramambassador about the appeal of taking
photos in Yokohama.

Sony / Sony Marketing (Japan)
Organizer's project
From “Photographing the Universe” to The Future of Photography“Photographing in the Universe”
The World Realized by Sony's Satellites

Organizer's project
Ask Yokohama's official Instagramambassador how to create content
that will be communicated.

Vook
Organizer's project
EVOTO
Thoroughly Dissecting the Frontiers of Where do photographic styles and AI-driven photo editing: high-quality
AI × Creative
themes come from?
retouching tools for professionals

Kandao Technology
DELISH KITCHEN
Organizer's project
360° panoramic camera methods and DELISH KITCHEN's method of filming For Whom Aspiring Photographerstechniques
recipe videos that people want to W h a t a r e P h o t o g r a p h y P u b l i cwatch.
Exhibitions in the Future/Experts forApplications

Organizer's project
TV Asahi Productions Co.,Ltd.
Cameraholics（HOBBY JAPAN CO.
Generative AI by Getty Images
Professional photography techniques ,LTD.）
Camera talks by the editor-in-chief of
17:05-17:45 （ p o w e r e d b y N V I D I A ） T h o r o u g h taught by the TV camera operators
Dissection"CAMERAHOLIC" and guests

10:50-11:30

KenkoTokina / SLIKGENKOSHA Co.,Ltd.
Impress Corporation
The camera operators of "ULTRAMAN" Start today with easy trick videos on The art of lens work that captured thetalk about the Samyang V-AF lens!
your smartphones!
F1 2023 season.

12:05-12:45

Sony / Sony Marketing (Japan)
Organizer's project
Vook[Demonstration] The Art of Cinematic World Charm Adorned by Cycle Road A t h o r o u g h e x p l a n a t i o n o f A I ×
Color Grading
RacingCreative, even for beginners

13:20-14:00
Feb.23（Fri）

KenkoTokina / SLIKCAPA（ONE PUBLISHING Co.,Ltd.）How to make the most of the new ＣＡＰＡ＆ＪＰＳ Special Talk
products debuting at CP+ & the latest
lens babies , Kawai style!

OM Digital SolutionsOM SYSTEM Changes Bird Photography～ Kei Sato and Tomohiro Nakamura ～SAEDA（Phottix ／ Loupedeck）
Utilization of Phottix RGB LED Light!

Synology
Data Management with Synology NAS
by Professional Photographers

14:35-15:15

15:50-16:30

17:05-17:45

11

VANLINKS（NANLITE ／ BENRO）
Portrait Lighting with NANLITEOM Digital Solutions
Organizer's project
Hoshinavi
YU-TOBI experience!
Camera Grand Prix 2024
History and Latest Trends in StarscapeO M S Y S T E M , d e f y i n g c o m m o n Bold predictions for the hottest models Photography
sense and entering into the unique and their future
photography realm!
marumikoki
Crosstalk between Luke and Yoneya
How I would use C-P.L. here

Organizer's project
Organizer's project
Talk show by beauty creator GYUTAE Z O O M S J A P A N 2 0 2 4 R e v i e w o f
Award-Winning Works

5.

Stage Program

Date and Time

10:50-11:30

12:05-12:45

13:20-14:00
Feb.24（Sat）
14:35-15:15

15:50-16:30

17:05-17:45

10:50-11:30

12:05-12:45

Feb.25（Sun）

13:20-14:00

14:35-15:15

15:50-16:30

Stage 1

CAPA（ONE PUBLISHING Co.,Ltd.）Vook
45 Years of CAPA and Cameras
How should creators deal with AI?
～ The Cameras that Colored the Era,
the Present, and the Near Future ～AIRLINE
Wonderful Airplane Photography~Luke Ozawa & Akira Fukasawa withAIRLINE

KenkoTokina / SLIKSAEDA（Phottix ／ Loupedeck）
VANLINKS（NANLITE ／ BENRO）
Legend, Mr. Abecchi's "I want to use Recommended for One-Operators!
Basic knowledge of LED lighting
Zeiss again because it's now".
Easy and convenient use of Phottix and how to properly handle lighting
equipment!
equipment
Vixen
SIGHTRON JAPANOM Digital Solutions
L e a r n h o w t o e n j o y s t a r r y s k y Let's take a picture! The fun and Changing Landscape Photography withphotography from photo contest swampy depths of lens selection from OM SYSTEM
judgesan idol's point of view
～ Noriko Kita and Koji Nagahara ～Organizer's project
GENKOSHA Co.,Ltd.
H&Y ／ SMDVMusic Video production according to Captions etiquette
The Universe with H&Y Filters
grade～ Are you using captions correctly? ～marumikoki
Organizer's project
Fugensha
Kiyoshi Tatsuno × Noriko Kita "How Developing and retouching to gain Talk by Jinichi Murakami and Satoru
to use PLASMA SPUTTERING CPL in recognition in contests.
WatanabeLandscape Photography""Photography" that is not "Photographsthat are not"marumikoki
Snap & Portrait Filter
Recommendations

Sony / Sony Marketing (Japan)
AKAAKA Art Publishing Inc
Let's enjoy street snapshots!
A book of photographs created
α 7CR High-resolution × Compact through 17 years of photography
Appeal

H&Y ／ SMDV
KenkoTokina / SLIKSAEDA（Phottix ／ Loupedeck）
How to Use Filters for Landscape Let's take pictures of the starry sky New Portrait Lighting with Lantern
Photography
with Tokina
Softbox
Before & After～ Sky Memo S Thorough Dissection ～H&Y ／ SMDV
Organizer's project
tabitotetsudo
Photography + developing techniques About Photo Book Restaurant and Travel, Railroads, Photography, andwhich are changed with lighting and Japanese Photo Books
filter works
GENKOSHA Co.,Ltd.
Organizer's project
Photographer Kotori Kawashima × Kenichi Nagira Talk Show
Miori Ichikawa Talk Show
Seize the Moment and Serendipity!

Herbie Yamaguchi

12

Stage 3

KenkoTokina / SLIKOM Digital Solutions
BIRDER
Fascination on SNS! Video Expression O M S Y S T E M C h a n g e s S t a r s c a p e R e c o m m e n d e d f o r b e g i n n e rwith Filters
Photography
photographers!
～ Teruyasu Kitayama and Masaya Enjoy bird photography in the city!
Kawaguchi ～Where do photographic
styles and themes comefrom?
（Photographer）

Stage 2

marumikoki
Organizer's project
LUMIX (Panasonic)
Photo battle between students vs. In the Age of Color Creation!
This is good!
～ The Potential and Future of LUMIX ～A revolutionary magnetic filter kit for professional photographers
starscape photography

SIGHTRON JAPANLAOWA lenses used by the Ueda
family〜 Enjoying unique lenses ～World Charm Adorned byCycle Road Racing

Talk show by beauty
creator GYUTAE（cycle photographer）（beauty creator）

Kei Tsuji

GYUTAE

Kenichi Nagira Talk Show
Seize the Moment andSerendipity!

MC：Mai Yamada（Folk singer andTV personality）

Kenichi Nagira

6.

Online Event Of f icial Website

The CP+ online event was accessible to many attendees by allowing them to browse content from each company without theregistration requirement.

In addition to the online programs and lists of products and services of each exhibitor, the event also included a large amountof information on each partner and campaign.

▲ Top Page

13

6.

Online Event Of f icial Website▲ List of Online Programs

14▲ Seminar search page7.

Event promotion （PR activity and campaigns）◆ PR activity schedule■ Exhibition explanatory session

Date：July 20 (Thu), 2023, ZOOM Webinar and applications opened on the website
Content：Event overview and exhibition information■ Exhibitor explanatory session
Date：October 26 (Thu), 2023, on ZOOM Webinar

Content：Event overview and requests regarding exhibition■ Email newsletter

Dates：December 12 (Tue), 2023, January 18 (Thu), February 1 (Thu), February 8 (Thu), February 16 (Fri), February 18 (Sun),
February 21 (Wed), February 22 (Thu), February 23 (Fri), February 24 (Sat), 2024

Content：Visitor registration information, event overview, details, campaign information, and archive information■ Press releases

Dates：June 23 (Fri), July 20 (Thu), December 12 (Thu) 2023, February 15 (Thu), 2024

Content：Event holding decision, calls for exhibitors, event overviews, and featured content■ Advertisements● Tokyu Line hanging advertisements● Signage advertisement at Hachiko ticket gate of
Shibuya Station● Temporary concentrated ads at Yokohama Stationon the Minatomirai Line● Tokyu Line Yokohama Station Big 8 ad
● Instagram ads● Newspaper insert ads■ CP+ Official SNS

CP+ official SNS was used to post information on exhibitors, event planning at the venue, and online event distribution.

▲ official X

15▲ official Instagram▲ official YouTube

7.

Event promotion （PR activity and campaigns）◆ Campaign report■ BunguJoshi-Haku2023 Sponsored Exhibits

From December 13 (Wed.) to 17 (Sun.), 2023, we co-sponsored a special CP+
booth at the “BunguJoshi-Haku 2023” held at Pacifico Yokohama to promote CP+

to the Yokohama area and stationery fans.

At the event, a lecture video on how to take pictures of stationery was shown.
Original novelty gifts were given to registered visitors, and approximately 1,500
people registered.

■ Yokohama Strawberry Festival 2024 ×
CP+2024 Collaboration Project Instagram Photo Contest

In collaboration with the “Yokohama Strawberry Festival 2024” held at the Yokohama Red Brick Warehouse, we held a photo
contest to capture “fun, delicious, and great moments”.

In addition, 9 winning entries were exhibited at CP+2024.

Yokohama Strawberry Festival Period：Thursday, February 1 - Sunday, February 25, 2024
Contest application period：Thursday, February 1 - Thursday, February 15, 2024

■ Survey of visitors (on-site and online)● On-site Event Survey

Products and novelties donated by exhibitors were used as raffle prizes and were
given away in a drawing among visitors who responded to the CP+ on-site event

visitor questionnaire.

Period：Thursday, February 22 - Sunday, February 25, 2024

● Online Event Survey

100 visitors who responded to the online event visitor survey were selected in a drawing to receive an Amazon gift card worth
500 yen.

Period：Thursday, February 22, 2024 - Monday, April 1, 2024

16

8.

Publicity【TV】
Company name

Program nameDate

TV Kanagawa

tvk News

Feb.22,2024“CP+” starts today in Yokohama

Nikkei News Plus 9

Feb.22,2024“CP ”, a large camera exhibition, Canon, Nikon,
Sony, etc. to exhibit

Company name

Program nameDate

fm yokohama

LovelyDay

Feb.21,2024

BS TV TOKYO

Headline

Exposure time

1 min 18 sec+

26 sec【RADIO】
Headline

KYO KORE

Exposure time

4 Min.42 Sec.

【Newspaper】（excerpt）
Media Name

Date

Headline

Nihon Keizai Shimbun(Tokyo, etc.)

Dec.13,2023

Large-scale camera exhibition to be held in Yokohama in February

Kanagawa Shimbun (Yokohama)Jan.14,2024

Connecting photography culture with various events and contests

The Denpa Shimbun (Tokyo)

Feb.22,2024“CP+2024” featuring a variety of new models from camera manufacturers

Sankei Shimbun (Tokyo)

Feb.23,2024

Experience VR and metaverse realism CP+, the camera trade show, opens

Nikkei Shimbun (Tokyo)

Feb.23,2024

VR images, easy shooting Canon, lenses within 100,000 yen

Denpa Shimbun (Tokyo)

Feb.23,2024“CP+2024” opens with hands-on booths

Kanagawa Shimbun(Yokohama)Feb.23,2024“CP+” in Yokohama until 25th, test shooting of the latest cameras

The Yomiuri Shimbun (Kanagawa)Feb.24,2024

80 Various Cat Photographs at a Camera Exhibition in Yokohama, Kanagawa, JapanThe Kanagawa Shimbun(Yokohama)Feb.28,2024

A leap forward from the “birthplace"

Nikkei MJ (Tokyo)

Mar.6,2024“Camera Girls” focus on SNS

DENKA SHIMBUN (Tokyo)

Mar.18,2024

Camera and Photo Imaging Show “CP+2024” Revival and further development of the industry

Nihon Keizai Shimbun(Tokyo)evening edition

Mar.19,2024“Nominated buyers” for high-end mirrorless cameras【Journal】（excerpt）

17

Media Name

Date

Headline

CYCLE SPORTS

Jan.19,2024“CP 2024” to be held in hybrid format; Kei Tsuji to appear on talk show on February 23

Tetsuomo!

Feb.1,2024

Become a master of Plarail photography at CP+!

PhotoconFeb.20,2024

News File “CP+” Finally Held from February 22 to 25

CAPA

Feb.20,2024

Just before CP+! The “super performance” of camera lenses that has come this far

THE EYES

Mar.15,2024

CP+2024 opens, and not only binoculars, but also products that turn “hard-to-see” into “visible"

Bicycle Club

Mar.19,2024

Kei Tsuji speaks at CP+, a camera festival!

AIRLINE

Mar.29,2024

Airline Monthly exhibits for the first time! Aircraft Photography at CP+2024

HOSHI NAVI

Apr.5,2024

CP+2024: The real venue returns to bustle, and the online event is in full swing!

BIRDER

Apr.16,2024

CP+2024 “BIRDER-style” Highlights+

8.

Publicity【WEB】（excerpt）
Media Name

Date

Digital camera Watch

Jun.23,2023

CP+2024 Begins Call for Exhibitors

ITmedia NEWSJul.20,2023

Camera-specialized exhibition “CP+” to be held as a hybrid event in 2024: “80%of participants wish to participate”.

Nihon Keizai Shimbun

Dec.12,2023

Large-scale camera exhibition “CP+” to be held in Yokohama in February 2024

Railroad Hobbydas

Dec.12,2023

Plarail diorama at the venue! CP+ 2024 to be held at Pacifico Yokohama!

Cycle Sports

Dec.13,2023[Yokohama]Cycle Photographer Kei Tsuji to Appear at CP+2024 Talk ShowCAMERA fan

Dec.13,2023

CP+2024 Visitor Pre-Registration Starts!

PRONEWS

Dec.13,2023

Pre-registration for CP+2024 has started. 88 companies and organizations arescheduled to exhibit.

Nikkei Cross Trend

Dec.18,2023

CP+2024, a camera festival, will be held in February 2024, and the scale ofthe event will return to the 19-year level.

Photo & Culture,Tokyo

Jan.29,2024

CP+ announces 8 shortlisted photographers for “ZOOMS JAPAN 2024,” aphoto contest to discover up-and-coming photographers

Ride News

Feb.16,2024

CP+2024, a major camera, photo and video event, is just around the corner!
Giant Plarail Diorama Exhibit and Talk Shows on “Railroads” and “Airplanes

Men's Lair DigitalFeb.22,2024

Starts today! World premier show of cameras and photo imaging “CP+2024

Yokohama Keizai
ShimbunFeb.23,2024

World Premier Camera and Photo Imaging Show “CP+” at Pacifico Yokohama

mynaviNews

Feb.28,2024[CP+2024 Miscellaneous] Giant plarail is a good mechanism to nurture future
photography fans

Kanaloco

Mar.3,2024

Japan's largest camera show “CP+” held at Pacifico Yokohama

Nikkei X Trend

Mar.12,2024[CP+ Report] CP+2024 targets everyone from beginners to professionals andcompanies

Mar.16,2024

Works from university photography clubs across Japan gathered at CP+2024!
We bring you the voices of university students from “Watashi no JIYUKU,”2024! the venue of CP+

CAPA CAMERA WEB

Headline【Foreign media】（excerpt）

18

Media Name

Date

Headline

Digital Camera World

Feb.15,2024

CP 2024: The biggest camera event in the world is taking place next week

EXASCEND

Feb.20,2024

CP+ 2024: Exascend and RAID Partner to Showcase Latest Cinema Storage
Advances

phototrend

Feb.21,2024

En direct du CP+ 2024 au Japon : découvrez les nouveautés photo et vidéo
avec Phototrend中关村在线Feb.23,2024

CP+2024 展台报道：哈苏 907X&CFV 100C 一亿像素中画幅亮相Les Numériques

Feb.24,2024

CP+2024 : dans les allées du salon japonais du matériel photo蜂鸟网

Feb.27,2024

CP+2024：腾龙映像事业本部市场企划部部长三泽幸大专访+

9.

Visitor and participant prof iles

■ On-site event visitors◆Gender of visitors◆Age of visitors

No answer
2.1％

Age1-12 4.1％

Age70+
7.4％

Female19.7％

Age13-18 1.8％

Age19-29
13.4％

Age60-69
13.2％

Age30-39
16.3％

Age50-59
24.3％

Male
78.2％

Age40-49
19.6％◆Breakdown by region◆Breakdown by job

Okinawa 0.0％
Kyushu 0.6％
Overseas 0.9％
Shikoku 0.2％
Hokkaido 0.4％
Chugoku 0.4％
Tohoku 1.0％
Kinki 2.5％
Chubu 5.0％

No answer 0.1%

Kids Pass Eligibility 4.7%※

Student(general) 3.1%

Kanto (other thanTokyo and Kanagawa)
17.7％

Tokyo
33.7％

Distribution, trade, retail
2.5%
Design/printing
2.8%
Photo studio 1.2%
Manufacturer 3.0%
Professional
photographer 5.6%

Other
16.7％

Student(videography) 0.4%

Professional
videographer
1.9%

Student(photography) 0.5%

Kanagawa
37.7％

Company employee
51.6％

self-employed 6.0%

※Kids Pass is for 18 years old and under accompanied
by a parent or guardian.

■ Online event participants◆Have you visited CP+ in the past?

◆Breakdown by region
Okinawa 0.1%

I visited forthe ﬁrst time.
35.1％

I visitevery time.
29.6％

Kyushu 1.8%

Overseas 3.1%

Shikoku 3.3%
Chugoku 3.6%

Hokkaido 4.1%
Tohoku 4.4%

Kinki 9.7%
I have visited before
but not every time.
35.3％

Chubu 6.9%
Kanto (other than Tokyoand Kanagawa)Kanagawa
13.9%
11.0%

19

Tokyo
38.1%

10.

Visitor and Participant Survey Results■ For both on-site and online events

1 What is your relationship with photography?

Q

Q

Rarely take photos
Other 1.3%
3.7%
Professional photographer7.0%
Photography-related
Want to become
profession (other thanprofessional
professional) 4.2%
photographer/creator 4.5%
Take photos
but not a hobby
13.9%

2 What is your relationship with videography?
Other 1.9%

Professional videographer 4.3%
Want to become
professional
videographer/creator 2.9%
Take videos as a hobby
18.0%

Rarely take videos
45.4%

Take videos
but not a hobby
24.1%

Take photos as a hobby
65.4%

Q

Which camera do you use to capture photos?
3 （Mark
all that apply.）
Used

Digital SLR camera

Videography-related profession(other than professional) 3.3%

Q

Used the most23.5%

Mirrorless camera

23.4%
3.6%
4.0%
Instant camera
0.4%
11.1%
Film SLR camera
0.9%
5.0%
Film compact camera
0.3%

Used

44.8%

Mirrorless camera

Smartphone/tablet

17.9%
9.1%
0.0%
0.8%
Other
0.6%

Digital compact camera
Home video camera
Action/wearable camera

Q

Other
40

60

80（％）

None 1.1%

6.6%
2.5%
10.4%
3.7%

20

Intermediate
43.9%

20

40

60

80（％）

6 How would you evaluate your videography level?
None
5.3%

Advanced
8.1%

Beginner
36.8%

54.3%
44.1%

2.1%
2.4%

0

Q

48.6%

10.0%
2.8%

Smartphone/tablet

5 How would you evaluate your photography level?

Complete beginner
10.1%

31.9%

2.9%
Professional-use
video camera 1.7%

46.2%

Action/wearable camera

20

Used the most

23.2%
10.9%

Digital SLR camera

65.3%
52.7%

Digital compact camera

0

Which camera do you use to capture videos?
4 （Mark
all that apply.）

Advanced 3.5%

Intermediate
14.5%
Complete
beginner
35.7%

Beginner
41.0%

10.

Visitor and participant survey results■ For both on-site and online events

7 Tell us about your daily photo or video life.（Mark all that apply.）

Q

View photos mainly on PC

54.7%

View photos mainly on smartphone/tablet

56.2%
16.4%

View photos mainly on print

9.0%

Create photo books

42.5%

Post photos on social media

9.5%

Submit photos to photo contests
View videos mainly on PC

13.3%

View videos mainly on smartphone/tablet

14.7%
8.8%

Edit/process videos with software

11.2%

Post videos on social media

1.1%

Submit videos to video contests

11.5%

Save photos/videos on cloud
Take photos/videos mainly to make personal works

7.6%

Take photos/videos mainly to post on social media

8.9%

11.9%
8.9%
Take photos/videos mainly for telework 0.8%

Take photos/videos to record family members, friends, and events

Take photos/videos using new types of cameras (e.g., 360-degree camera).

2.3%

Take photos/videos using drones

2.1%

Take VR videos and create VR content 0.6%

1.2%

Other

0

20

40

60

■ On-site event survey
Q

1 What will you do after visiting CP ?（Mark all that apply.）+

Talk with friends

45.2%

Post on social media

37.6%

Post on blogs

3.0%

Write reviews on review sites

1.7%

Collect information on
the website of manufacturers

21.7%

Collect information in stores

14.5%

Collect information online

20.5%

Check price in stores

13.8%

Check price online

14.7%

Purchase products

10.7%

Visit secondhand stores and websites

4.5%

None

10.2%

Other
21

0.6%
0

10

20

30

40

50 （％）

80（％）

10.

Visitor and Participant Survey Results■ On-site event survey
Q

2 How satisﬁed were you with the on-site event?

Highly dissatisﬁed 0.3%
Dissatisﬁed
2.2%

Q

3 How do you want CP events to take place+in the future?

Online only
0.4%

No answer 0.2%

On-site only
21.3%

Highly satisﬁed
39.1%
Satisﬁed
58.2%

No answer 0.2%

Both on-site and online
78.2%

The total ofHighly satisﬁed
and Satisﬁed
was 97％Q

4 Do you want to attend CP on-site events in the future?
+

I will not visit next year. 4.2%

I don't want to visit anymore. 0.1%
I don't know at the moment. 4.2%

No answer 0.2%

I will probably visit
again next year.
28.5%

The total of
I want to visit
again next year. andI will probably visit
again next year.

I want to visit
again next year.
65.9%

was 94％

11.
Q

Exhibitors survey results

1 How satisﬁed were you with exhibitingat the on-site event?
Not very satisﬁed 1.6%Q

2 Please tell us about the numberof visitors to your booth.
Below expected 6.3%

Very satisﬁed
39.7%
Somewhat satisﬁed
58.7%

More than expected
39.7%
The total of
Very satisﬁed
and Somewhat
satisﬁed was

98％

22

As Expected
54.0%

The total ofMore than
expected andAs expected was

93％

12.

23

Views of the venue

12.

24

Views of the venue