1st Behavior, Energy & Climate Change Conference

BECC JAPAN 2014
1. Outline
Conference：
Date：

Venue：

2．Access
1st Behavior, Energy & Climate Change Conference
BECC JAPAN 2014
Sep.16 2014 (Tue.) Conference
Sep.17 2014 (Wed.) Excursion(16th) Ito International Research Center, Tokyo University(17th) E-sogo Smart Apartment

Organization ： the Society of Energy Efficiency & Behavior (SEEB JAPAN)
Co-host (plan) ：Ministry of the Environment (MOE)
Ministry of Economy, Trade and Industry (METI)
Ministry of Land, Infrastructure, Transport and Tourism (MLIT)
The Japan Institute of Energy
Japan Society of Energy and Resources
Cooperate: Japan Academy of Consumer Education
Participants: 200 (plan)
Participation Rates：General 20,000 Japanese Yen,
Research & Education 15,000 Japanese Yen, Student 5,000 Japanese Yen
Banquet Fee：6,000 Japanese Yen
Contact: SEEB Japan Secretariat(Jyukankyo Research Institute Inc.)〒102-0094
Kioi-cho ARK bldg
3F, 3-29, Kioi-cho
Chiyoda-ku,Tokyo
TEL +81-3-3234-1177
FAX +81-3-3234-2226
E-mail info@seeb.jp
URL http://seeb.jp

7-3-1, Hongo, Bunkyou-ku, Tokyo, ZIP 113-0033
Ito Hall, Ito International Research Center, Tokyo University(Hongo-Campus Tokyo University)
TEL : 03-5841-0779 FAX : 03-5841-0932
URL: http://www.u-tokyo.ac.jp/ext01/iirc/en/access.html

Conference Agenda
TimeProgramme

9:00～9:30

Opening Reception

9:30～9:50

Opening Ceremony
Venue1：Ito Hall

9:50～11:05

Session1：Current Situation of Energy Behavior

Change in Europe and USA（Moderator: Masayuki MAE, Associate Professor,
School of Engineering, Dept. of Architecture, Tokyo
University）
Venue1：Ito Hall
11:05～11:15
11:15～12:30

Break
Session3：Energy Efficiency through Behavioral
Economics（Moderator: Kan TAKEUCHI, Associate Professor,
The Faculty of Economics at Hitotsubashi
University）
Venue1：Ito Hall

Session2：Relationship between Energy Behavior
Change and Education（Moderator：Reiko MATSUBAGUCHI, Professor,
Faculty of Education and Human Sciences,
Yokohama national University）
Venue2：Event Space
Session4：Achieve Energy Savings through
Visualization and Changing Human Behaviors inDaily Life
（Moderator:Takahiro TSURUSAKI, Director,
Jyukankyo Research Institute Inc.）
Venue2：Event Space

12:30～13:30

Lunch

13:30～15:10

Session5：Measurement and Verification (M&V)
Practices of Energy Behavior Change（Moderator: Kazuaki BOGAKI, Chairman, Faculty ofUrban Life Studies, Tokyo City University）
Venue1：Ito Hall

15:10～15:30

Coffee BreakKeynote Speech：Why energy is a social good and what this means for 'energy savings' research and policy
agendas”
Dr. Hal Wilhite（Professor, Faculty of Humanities, University of Oslo)

15:30～16:30

Session6：Energy Behavior Change through a Social
Psychological Approach（Moderator: Kazunori SUGIURA, Associate
Professor, Graduate School of Letters, KeioUniversity）
Venue2：Event Space

Venue1：Ito Hall

16:30～17:30

17:30～17:35
18:00～19:30

Venue1： Ito Hall

Keynote Speech：“Behavior, Energy, and Climate Change: An Emerging Field of Action-OrientedScholarship”
Dr. Margaret Taylor (Precourt Energy Efficiency Center, Stanford University）
Venue1：Ito Hall
Closing Ceremony
Venue1：Ito Hall
BanquetVenue2：Event Space

Venue2： Event SpaceConference Agenda: Sep.16 (Tue.)
Program Details
Session1：Current Situation of Energy Behavior Change in Europe and USA

Venue1：Ito Hall (simultaneous interpretation available)
1-1
9:50-10:15

The preceding research of human behavior for energy saving in US and Japan

1-2
10:15-10:40

Variation in residential energy use among Americans: Statistics, Causes and Case Studies

1-3
10:40-11:05

Lessons from Opower’s behavior change programmes in the US and Europe○Masayuki MAE, School of Engineering, Dept. of Architecture, Tokyo University○Sarah Outcault（Western Cooling Efficiency Center, University of California, Davis）○Ken Haig（Opower）

Session2：Relationship between Energy Behavior Change and Education
Venue2：Event Space

2-1
9:50-10:15

The trends of energy-saving education in Europe and the United States○ Hirobumi Yamashita (Kyoto University of Education）

2-2
10:15-10:40

The Trend and Concern of Energy-savings Education in Home Economics Japan

2-3
10:40-11:05

Evaluation and effect on energy saving behavior change through “eating habit education”

Venue1： Ito Hall

○Yukiko Kudo（Yokohama National University）○Ayako Mikami (Tokyo Gas Co., Ltd.)，
Keiko Nagao，Noriko Akaishi，Yuko Hisamatsu，Junkichi Sugiura，Reiko Matsubaguchi

Session3：Energy Efficiency through Behavioral Economics
Venue1：Ito Hall (simultaneous interpretation available)

3-1
11:15-11:40

Energy conservation through smart meters: evidence from social experiments in Hawaii

3-2
11:40-12:05

Conservation request, dynamic pricing and energy saving behavior: Socieal experiment of Kyoto

3-3
12:05-12:30

Technology, Energy, and Climate Change○Nori TARUI（Department of Economics, University of Hawaii at Manoa）○Takanori Ida（Graduate School of Economics, Kyoto University）○Shunsuke Managi（Graduate School of Environmental Studies, Tohoku University）

Venue2： Event SpaceConference Agenda: Sep.16 (Tue.)
Program Details
Session4：Achieve Energy Savings through Visualization and Changing Human Behaviors in Daily Life
Venue2：Event Space

4-1
11:15-11:40

Result and efficiency of household demand response demonstration “1kW LOVE”

4-2
11:40-12:05

Using Energy data beyond Energy ~ Disaggregation Technology as HEMS penetration enabler

4-3
12:05-12:30

Lessons from the Energy Saving Behavior in actual living experiment in the Smart Energy House○Hiroaki Taniguchi（NTT SMILE ENERGY Inc.）○Taro Tadano（Informetis Co., Ltd.）○Kanya Ishii（Osaka Gas Co., Ltd.）

Session5：Measurement and Verification (M&V) Practices of Energy Behavior Change
Venue1：Ito Hall (simultaneous interpretation available)

5-1
13:30-13:55

Study on the effects of user’s behavior for energy conservation based on the results of existing survey
and introduction of new research fields

Venue1： Ito Hall

○Kazuaki BOGAKI, Chairman, Faculty of Urban Life Studies, Tokyo City University

5-2
13:55-14:20

Effects of HEMS and Energy-Saving Behaviors in High-Performance House

5-3
14:20-14:45

Cognition of thermal environment, Behavioral temperature regulation and Energy saving behavior

5-4
14:45-15:10“Nudge” as programs for energy and electricity conservation: a field experiment in condominium○Nobuyuki SUNAGA (Tokyo Metropolitan University)，Yasuhiko HATA (Sekisui Chemical Co., Ltd),
Hiroko ONODERA, Yuta ENDOH and Yuhji KAWAKAMI (Tokyo Metropolitan University)○Naoki MATSUBARA（Graduate School of Life and Environmental Sciences, Kyoto PrefecturalUniversity）○Ken-ichiro Nishio（Central Research Institute of Electric Power Japan）

Session6：Energy Behavior Change through a Social Psychological Approach
Venue2：Event Space

6-1
13:30-13:55

Persuasive communication for behavior change and behavioral commitment○Junkichi Sugiura（Faculty of letters, Keio University ）6-2
13:55-14:20

Shall I do it if others are doing? : The effect of norms and observation on pro-environmental behaviors○Kaori Ando（Nara Women’s University, Faculty of Human Life and Environment）

6-3
14:20-14:45

Behavioral and motivational change for energy saving in “Asahikawa Ene-Eco Project”: A socialpsychological study regarding decreasing point system○Susumu Ohnuma, Yasuhiro Mori, Tsubasa Kobayashi (Hokkaido University)

6-4
14:45-15:10

Analysis of Behavioral Change towards Achievement of Low Carbon Society in Japan - Discussion at“Communication and Marketing” WG of Mid-Long term Roadmap Committee under Ministry of the Environment
Japan -○Junichi FUJINO, National Institute for Environmental Studies (NIES)

Venue2： Event SpaceExcursion: Sep.17 (Wed.)
Sep. 17th

Program (10:00-12:30 & 13:00-15:30)

Excursion

Tokyo Gas: E-sogo Smart Apartment (※40 participants）

Venue

E-sogo Smart Apartment (Tokyo Gas Co., Ltd.)

Organization

the Society of Energy Efficiency & Behavior (SEEB JAPAN)

Participation Rates

Free

Program Details : AM ※accompanying interpretation available

10:00

Gathering spot: Kamiōoka Station, Keikyū Main Line

10:00-10:30

Move to E-sogo Smart Apartment

10:30-12:00

E-sogo Smart Apartment

12:00-12:30

Move to Station

12:30

End: Kamiōoka Station, Keikyū Main Line

Program Details : PM

13:00

Gathering spot: Kamiōoka Station, Keikyū Main Line

13:00-13:30

Move to E-sogo Smart Apartment

13:30-15:00

E-sogo Smart Apartment

15:00-15:30

Move to Station

15:30

End: Kamiōoka Station, Keikyū Main Line※ Please gather at Kamiōoka Station (using Keikyū Main Line) at 10.00 am, the tour ends at 12.00 am.

E-sogo Smart Apartment (Tokyo Gas Co., Ltd.)