Can you
pleasegive mea hand?

Better try
C-moveclasp ofSeberu PicoCo.,Ltd.

I canʼtﬁx theclasp lock,Iʼm ina hurry.

Do youhave anyexperience
like this?

Itʼs very safeand easy
to wear.

Our parts are
beautifully
made and

Especiallyour clasps
and otherpearl relatedparts andaccessories.

easy to use.

President Ninomiya

We strongly protect the company’s original products
through intellectual property rights～ Clasps and Jewelry Parts manufacturer ～Seberu Pico Co.,Ltd.
We wanted tomake productsof beautiful
melody or toneand stand tallat the top.

Sävel (Finnish word)means

melody, noteor tone.

Pico (Spanish word)means

peak, or point.

Ourcompany
name iscomposedof twoforeignwords.

Pico corp.
wasestablishedin 1973
and laterchanged its
name toSeberu PicoCo.,Ltd.
in 1980.

We plan,develop andmanufacture
our original
products
sincethe start.
Our jewelry
and jewelry parts
has been receiving
high praise
in its 40 yearsof existence inthe business.

Domestic based 5 places
Overseas based 2 places

President Ninomiya
sticks to everything
about his passion.

In such a time,
we wanted tomake hot-selling
products.

Very own skilledcraftsman
who makethe original model.

Original Model Making

When thebubble
economycollapsed,the market
is widelyreduced.

Designing (outﬁt & function)
Planning
anddesigning
based ondetailed
marketresearch.

High-caliber
products could not
be developed easily.
But we challenged tocreate new products
by using the full cycle ofplanning, development
and production
technology.

Mold Designing& Making

Mold Production LineWe have11
diﬀerent
kinds ofpressed
dye trials.

We try to build amechanized production
line of our own.

We addimprovements
on prototype,durability tests
and tensile load
tests to makeperfectproducts.

Finally
we released“C-move”
clasp models
in 1999.

Assembly of Clasps

A beautiful form and easy-to-use

C-move ClaspMany varieties of clasp designs

Japan and U.S.A. patented

Inserting of the plug is very easy.
Why we named “C-move” clasp,because the “ Clasp moves”.

Connection

Press the back sidewith your thumband it can beremoved easily.
A “click” sound,when it is set uponinserting the plug.

C-move clasp hasa very big impact on
the jewelry industry.
It becomes themainstream of pearl
clasp necklaces foralmost ﬁve years
after its release.

Disconnection

The clicksound tells
me it was set
safely.

Thenecklace
is reallyeasy
to wear.

Wow!

g!
Ba nBadnews!
I havewith mea copyof theoverseas
jewelry
manufac-turerʼscatalog.

In fact, most ofproductsbrought to us
for repair seemed
to be copycat
products.

No reason
to forgive
them indoing sucha thing!

Recently,
the sale ofC-move hassuddenly
gone down,why?

If we consider
the life cycleof the product,sales should
not suddenly
fall down in ashort periodof time.

These arecopied
products
from ourcompany.

Duringexhibitions,they got
our catalog
or products.

Fewyearslater…

The products
are similar
to whatour company
released.

Besides,
they sellthem at acheaperprice.

Our products
Our catalog

Copycat maker

Disassembled
and took the moldof our products.

I cannotallow that
our technology
we cultivated
was trampleddown as easy
as this.

They mass-produced
the copycat products
in a short period oftime and sold aroundthe world.
Copycat products with high grade are made alongwith the improvement of technology overseas.
They sell the goods ignoring the intellectual property rights.

The newfactory is
well-designed
in preparation
for globalcompetition.

The
IntellectualProperty

Transferred the factory due toMar.11,2011 Earthquake's damage.

Coretechnologyor“know-how”
must betreated
withutmost
conﬁdentiality.

The ﬁght
againstpiracyof goods
began.

Patent ← Technology
Design Right ← Design

StrategyTeam wasestablished.

Trademark ← Product NameWe have received
continued support
from the“MetropolitanIntellectualProperty Center”
and participatedon seminars
since 2012.

We continue
using the legalmeans against
the manufacturing
company who
copied ourproducts.

Craftsman-ship andintellectual
property rights
must gohand in handto serve asprotection ofmanufacturers
against piracy.

Without
strongintellectual
property,manufacturingindustries
could notwithstandthefuture.

We checked
the applied
documents
and conduct ameeting with thepatent attorney.
We are able tocheck of theEnglish form of
the PCTapplication.

PCT:Patent Cooperation Treaty

The wax processingthat is widely used
for many years
caused too muchloss in resources,
huge industrial
waste and power
consumption.

Pressing
process ismuch safer,
eco-friendly
andcan makelight-weight
products.

Ourcompany isincorporating
an eco-friendly
product technology
in the factory
to support
the globalenvironment.

Tokyo Factory (press working)more user friendly

New C-move

We
Design Rightdeveloped
new
Plug part has a “Mermaid Line”
products
and a “unique method”designedwith thein 1/100 millimeter.
full use
PartialDesign Rightof highThis button is
C-move Wink
well-ﬁtting for your thumb.
skilledtechC-move UFOnology.
TrademarkIt is known
as partpressingprojection.

TrademarkWe tryto acquire
overseas
market tosell ourproductthat isproudlyJapanmade.
Design that has“No Face and Back”.

Internal composition is patented.

Wewillcontinue
to workandserve
for thefuture.

As amanufacturing
company,
we would liketo transfer
this kind oftechnology“ProudlyJapan Made”
to the next
generation.