TRIZ marketing for the Ubiquitous concept～ So that anyone uses TRIZ anywhere anytime ～The 10th TRIZ symposium ＠ Waseda University

Proengineer Institute
YAMAGUCHI University
Shigeru Kasuya

1
Impression product= TRIZ* Potential* Desire
http：//www.proengineer-institute.com/
Copyright© 2014
S.Kasuyaneeds
All Rights
Reserved

Ubiquitous means;

Ubiquitous Computing
Mark Weiser, Xerox PARC, 1988

1. Anyone, Anywhere, Anytime
2. Realize natural human interchange andtheworks tile without letting you be consciousof the technology

4 ubiquitous characteristics
1. Present anywhere
2. Not only the device but also environment
3. Service depending on the situation
4. Use naturally without being conscious

Copyright © 2014 S.Kasuya All Rights Reserved2

Contents
1. Background and purpose
2. Current needs and potential needs
2.1 Current needs from questionnaire result of the first TRIZ symposium
2.2 Needs from questionnaire result of seminar
2.3 Potential needs from the other scientific tool

3. The Solution examples by current needs
3.1 Automatic retrieval of the matrix and plain examples
3.2 Use to change DB of the Internet into Effects
3.3 Examples of IT & SW
3.4 Use TRIZ for patent application

4. The Solution examples by potential needs
4.1 Learn 40 principles by the illustration
4.2 Osborne’s check list and 40 principles
4.3 Resource, Effects, etc in the NM method
4.4 The truth of Y Gaya of Honda
4.5 What should we do to train the abstraction skill?
4.6 Visualize the process of works by 9 windows method

5. Conclusions
5.1 Questionnaire trends for engineer
5.2 Closing remarks
Copyright © 2014 S.Kasuya All Rights Reserved31.1 Background and Purpose
BackgroundIn the first TRIZ symposium, we carried out the questionnaire about the problem of
TRIZ. In addition, I performed some lectures, seminar, consulting for 8 years. Therefore
I collected the important opinions.

PurposeMarketing domain

I tried it based on needs analysis. Engineers are interested in 1. Target：Whom
TRIZ, what should we do for the breakthrough method of issues
2. Needs：Whatto allow you to use TRIZ anywhere anytime? In this report, I
3. Originality：How
introduce 10 solution examples. In the criterion, I utilized
AIDMA method as follows.
Attention

Interest

DesireMemoryFeelings stage

ActionMental stage

Recognition stage

Action stage

Mental state

Unknown

The customer
knows it, but is
not interested.

The customer isinterested, butdoes not want tostudy it.

The customer
wants to study it,
but does not mean
to buy it.

The customer
intends to buy it,
but does not mean
to use it.

Purpose

Improvement of
the recognition

Upbringing of
the evaluation

Awakening of theneeds

Offer of the
motiveSetting of thetheme

Copyright © 2014 S.Kasuya All Rights Reserved42.1 Current needs from questionnaire result
 We extracted the following "Current needs" from the first TRIZ
symposium questionnaire result.

The SW tool of TRIZ
is expensive.
TRIZ is not usable in
IT/SW, and business.
TRIZ does not spreadin education andinstitute.
0

10

20

30

40

Importance of the problem（％）

Anser number n=62

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52.2 Needs from questionnaire result of seminar We extracted the following important Needs from questionnaire
result of seminar.
“Current needs”① The conventional TRIZ example is difficult. Give us examples
easy to understand.
② How should we use TRIZ in the patent?
“Potential needs”① Realization that "we understand intuitively" (universal designprinciple)② What should we do to train the abstraction skill?
③ How is it different from the scientific tool which we used in
TRIZ so far?
④ What is the usage except the getting out idea of TRIZ?
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62.3 Potential Needs from the other scientific tool So far, TRIZ was introduced for reasons of “Because TRIZ wasintroduced into the other companies, our company too.”➡ We extracted hints of “Potential needs" with the advantage of tools.
35

synectics

Analogy30

Purposes principle
Toyota method

Efficiency (%)

25

5 Whys analysis

Work desighn metod
20

QC story

Scenario_planning

TQM
Taguchi method Benchmarking
15
Mind map
SCM
QFD
Idea marathon
6σBrainstorming
10
KT method
BSC
SWOT
TRIZ
5
KJ method
NM法
TOC

0 0

Reverse engineering
Best practice
Waigaya (Honda)
Needs
Analogy

10

20

30

40

50

60

Reference： Nikkei BizTech 2005／06／26 P85
Availability(%)
Copyright © 2006 S.Kasuya All Rights Reserved Copyright © 2014 S.Kasuya All Rights Reserved

73.1 Automatic retrieval of the matrix and plain examples
 No patents such as difficult semiconductors, the degree of difficulty
fell by having shown the example of the solution to problems.
40 principles for Smartphone

Evolution trends

Reference： Proengineer HP
Copyright © 2014 S.Kasuya All Rights Reserved

83.2 Use to change DB of the Internet into Effects
 We searched it so far from TRIZ SW or Patent DB.
 Search KW of the problem on the Internet in conjunction with

KW of function, attribution.


Function （by transitive verb）＋[Solid, Liquid, Gas, Field etc ]Attribution （Weight, Length, Power, Temperature etc）＋ [Raise, reduce, etc]
Key word
Archimedes' principle
Pascal's principle
Bernoulli’s principle
Kirchhoff's law
Combined gas law
Newton's law

Inertia
Ferromagnetism
Expansion
Sublimation
Electromagnetic-induction
Convection

Electromagnetic fluid
Capillary effectSpiralFunnel effect
Superconductivity
Shape memory alloy

For example, when I input next KW into Google.
“Air, flow quantity, Raise, principle” ⇒ Bernoulli’s principle
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93.3 Examples of IT & SW （1/2）
 Examples that I did Brest with some SW engineer from customer needs

発明
原理

要点

7. 入れ子原理 （階層化する）
人形の中に人形を何段階にも収納したロシア人形（マトリョーシカ）が典型的イメージである。

発明
原理

要点

・リンクを多階層に張り巡らせたウェブ

8. つりあい原理 （和合させる）
てんびん秤が典型的な事例である。また、飛行船は、飛行機の揚力と違って、空気よりも軽いガスを使って静的に浮力を得ている。
・キャッシュメモリーやハードディスクの空スペースを活用
して容量不足を補う仮想記憶

代表
図解
事例

代表
図解
事例

出典： ウィキペヂアトHP

シーン
別活用
事例

＜ハードウェア＞
・銀行内に設置されたキャッシュディスペンサー
・収納式アンテナ＜IT・ソフトウェア＞
・インターネット・モールを利用した個人商店の出店＜ビジネス・日常生活＞
・デパートなどの店内に専門店などを設置

Copyright © 2014 S.Kasuya All Rights Reserved

シーン
別活用
事例

＜ハードウェア＞
・自動車のタイヤ・熱気球、飛行機や水中翼船の動作原理＜IT・ソフトウェア＞
・コンピュータを扱いやすくするユーザインターファイス
・トラブル時にエラーメッセージで顧客に理解を促す＜ビジネス・日常生活＞
・損益分岐点10

3.3 Examples of IT & SW （2/2）
Reference： Proengineer HP
発明
原理

11. 事前保護原理（バックアップ／リスクを考えておく）

発明
原理

12. 等ポテンシャル原理（力やエネルギーの保存／潜在能力）

要点

工場におけるばねで支えた部品供給システムのようなものを示す 。部品の重さに応じてばねが伸縮し、常に一定の高さで部品を供給する 。食堂のトレーの配膳装置も同じ考え方である。

最悪の場合を考慮した、リスク対応策の考え方である。
要点・ミラーリングで、データの複製を別の場所にリアルタイムに保存すること。通常は、ハードディスクに記録する際に2台以上のディスクを用意し、全部のディスクに同じデー
タを書き込むことで信頼性を上げる。

・インターネット上のアクセスの多寡に応じて、サーバーを分散配置させて、負荷の最適化を図る

クライエント

入力データ
代表
図解
事例

代表
図解
事例

RAID-1
ミラーリングハードディスク1

シーン
別活用
事例

ハードディスク2＜ハードウェア＞
・スペアタイヤ
・飛行機の酸素吸入器＜IT・ソフトウェア＞
・障害対応のデュアルシステム＜ビジネス・日常生活＞
・コンティンジェンシープラン（緊急時対応計画）

Copyright © 2014 S.Kasuya All Rights Reserved

サーバー

クライエントシーン
別活用
事例

クライエントサーバー

サーバー

クライエント＜ハードウェア＞
・自動車を上げないための修理工場で整備士が入る穴・船の高さを合わせる運河の水門＜IT・ソフトウェア＞
・インターネット一時ファイルのディスク領域の設定＜ビジネス・日常生活＞
・ポートフォリオ分析による投資バランスを把握

11

3.4 Use TRIZ for patent application
What’s good specification？

Helpful tools such as TRIZ

① Are each patent claim technically wide concept?
② Do not include unnecessary matters specifying the invention?
③ Did the term use the broader term?
④ Did you choose the invention category that was easy to use 
restriction on exercise?
⑤ Does it cover all materials, manufacturing methods, products,
the invention about the use from things, methods, devices?
PatentNobel prize

Purposes principle, Trends, 9 windows
method, 40 principles, 76 standard solutions
Purposes principle, 9 windows
Effects, etc

Claim

Scope of claim

Additional patent until
public (1.5 years)

2

Narrow scope

0

Many

16

Very wide scope70

The number ofall patents isapproximately
perfect inapproximately
350 cases.

Abstract

Improvement( by Koich Tanaka )Photocatalyst( by Hashimoto,
TOTO)

Reference ： k.Nishimori、Right Now 2005/2
Copyright © 2014 S.Kasuya All Rights Reserved

124.1 Learn 40 principles by the illustration （1/2）

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134.1 Learn 40 principles by the illustration （2/2）

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Reference： Proengineer-institute HP

14

4.2 Osborne’s check list and 40 principles (１/2)
Training the abstraction thinking in Check list and 40 principles
NO

Check list

Details1

Other Use Why don't you use it elsewhere?
・Is there not the new use?
・Change it a little, and is there notother use?

Examples40 principles

Alarm
clock

6 Universality
18 Mechanical vibration
27 Cheap short-living objects
36 Phase transitions
24 Intermediary
29 Pneumatics and hydraulics
38 Strong oxidants

2

Adapt

Why don't you borrow the idea?
・Is there not the thing like this?
・Is there not the idea similar else?

Clock
with
calendar3

ModifyWhy don't you change it?
・Why don't you change the form?
・Why don't you change the meaning?

Luminous 2 Taking out
paint
3 Local quality
14 Curvature
17 Another dimension
19 Periodic action
21 Skipping
32 Color changes
35 Parameter changes

4

MagnifyWhy don't you raise it?
・Why don't you add it what it is?
・Why don't you increase more number of times?

Clock
tower

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15 Dynamics
16 Partial or excessive actions
37 Thermal expansion
15

4.2 Osborne’s check list and 40 principles （2/2）
NO

Check list

Details

5

Minify6

Substitute Why don't you substitute it?

Why don't you lower it?
・Why don't you divide it?
・Why don't you stop it?

Examples40 principles

Pendantclock

1 Segmentation
3 Local quality
7 Nested doll

As jewelry

26 Copying
28 Mechanics substitution
30 Flexible shells and thin films
31 Porous materials
33 Homogeneity

・Why don't you make other materials?
・Why don't you make other people?

7

Rearrange

Why don't you replace it?
・Why don't you make other order?
・Why don't you replace a cause and effect?

Solarpoweredclock

11 Beforehand cushioning
34 Discarding and recovering

8

ReverseWhy don't you reverse it?
・Why don't you reverse a role?
・Why don't you change a viewpoint?

The clockwhich wasreflected in
the mirror

4 Asymmetry
9 Preliminary anti-action
13 The other way round
22 Blessing in disguise
27Cheap short-living objects

9

CombineWhy don't you be connected?
・Why don't you unite the purpose?
・Why don't you unite the idea?

Automatonclock

5 Merging
40 Composite materials

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164.3 Resource, Effects, etc in the NM methodIt becomes easy to understand "resource" "Effects" when We
connect it with the NM method.
Step of NM method

NM thinking

0. Clear statementof the problem
1.KW(Key Word)・We replace it with our themes

2.QA(Question Analogy)

・For example, like XX. Find it in connection with KW(illustrate).

3.QB(Question
Background)
4.QC(Question
Conception)

・Therefore what is taking place? Or what happens?
・Smart little people
・In consideration of relations of QA, observe it much

5. Combination

・Abstract essence・Express it with a verb or an adjective (a noun)

・Does it not help solution to (QB)? Or does itsuggest anything?
・Apply it under the theme of having thought invarious ways in QB. And write all having noticed.
・Use all what you observed in QB for the solution totheme by force.（Keep alive; Bring up; Stretch）
・Display the hints (More than 150) that you thought
about in QC in the desk.
・Find creative cards from hints of QC.
・Combination of ideas.
Copyright © 2014 S.Kasuya All Rights Reserved

Common or similar part in
TRIZ・We search a true problem
using Purposes principle
・Abstraction
・Resource ・Effects
・40 Principles

・Combination of ideas

174.4 The truth of Y Gaya of Honda (1/2）
We paid attention to "Y Gaya" of a sketch of the innovation.
Realization of
the independent value（ Essential purpose ）Innovation

Clear statement of the concept
corporate culture

customFlat organization without educational
preparations
Group of heretic, oddball, superpower
Culture to be able to scold
Culture to entrust youths
Minimum ruleetcY Gaya meetingGenba Genbutsu Genjitsu principle
FAQ
・In short・What do you think?
etc

Reference: S.Kobayashi, Persuasion to innovation realization (Nikkrei)
Copyright © 2014 S.Kasuya All Rights Reserved

18

4.4 The truth of Y Gaya of Honda （2/2）
1. What’s Y Gaya ?
• It is a device accelerating the innovation that is different from thenormal brainstorming.
• It is held out of a company and, with a limitation of the number ofpeople, lodges together for about 3 days.
2. Theme setting• Think about essential value. ( "What does Honda exist for?“ )3. Process• On 1st day, many people insist on one's opinion.
• On 2nd day, we deepen one's claim to listen to other opinions.
• On 3rd day, we argue more than limit of the logic in the creative.
Y Gaya ≒ Brainstorming ＋ Purposes principle
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194.5 What should we do to train the abstraction skill?
 We helped the training of the abstraction skill and the essential
understanding of the theme by having assumed purpose principle
Root cause
problem analysis tool.
5 whysanalysis

Purposesprinciple

Improvement
Serch forcriminal

Ideal
Serch forsweetheart

Why？
Why？
Why？
Why？
Why？
Why？

Why？
Why？
Why？
Why？
Why？
Why？

Why？
Why？

Why？
Why？

Purpose？

Purpose？

Purpose？

Purpose？

Purpose？

Purpose？

Purpose？

Purpose？

Essential purpose

Rule 1. Express it with (noun + verb) that "... does ...".
Rule 2. Do not use the change verb (enlarge, improve, etc).
Rule 3. Do not use the negation word (lose ..., etc).
Copyright © 2014 S.Kasuya All Rights Reserved

204.6 Visualize the process of works by 9 windows method
 Visualize the process of works➡ Communalization of the problem and breakthrough in new viewpoints.
QC story①Choose a theme②Present data analysis③Improvement target④Factor analysis

SR story （Be available for Super-system and Sub-system）
Past
S1
Process ofpast work
System, Way

Present
Countermove

S2
Process ofpresent work
System, Way

FutureCountermove

S3
Process of
future work
System, Way⑤ Think countermove⑥Try countermove⑦Check effects⑧Standardization& stopper

R1
Process ofpast work
ResultProblem

Goal
Factoranalysis

R2
Process ofpresent work
ResultProblem

Goal
Factoranalysis

R3
Process of
future work
ResultProblem

S; System
R:; Result
Copyright © 2014 S.Kasuya All Rights Reserved215.1 Questionnaire result for engineer
Many engineer were able to almost understand TRIZ by 7-hour learning➡ The understanding of TRIZ improves by using a plain text andimminent practices.
Q：Were you able to understand contents of TRIZ?

100%

Strongly Disagree
Somewhat Disagree

80%

Neutral60%

Somewhat Agree40%

Strongly Agree

20%
0%

'06

Answer number： n = 24

'07

n=10

'09

n=17

'10

n=15

'14

n=12

Precondition： （I set 5 phases of standards）※1. 7-hour Lecture & Exercise＋Workshop※2. Mainly voluntary participation＋Some recommenders
Copyright © 2014 S.Kasuya All Rights Reserved

225.2 Conclusions
 Next statements can say from trial resultｓ mainly.
1. It wiped out problems about "not to be usable in SW field “ "TRIZ
is expensive“ and helped recognition improvement.
2. No patents such as difficult semiconductors, it became
motivational one of TRIZ by having shown the example of personal
solution to problems and illustrations.
3. Interest and needs for TRIZ increased by having compared theadvantage (merit) of other tool with TRIZ.
4. We helped the training of the abstraction skill and the essential
understanding of the theme by having assumed purpose principle
problem analysis tool.
5. I offered new added value of TRIZ. For example, 9 screens
method is effective for visualization of the process of works.
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Copyright © 2014 S.Kasuya All Rights Reserved

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