2017– No.3

24 April 2017

Growing Awareness of Business and Arts Relationship- Results ‘Survey for Actual Condition of Corporate Mecenat Questionnaire’ Fiscal Year 2016
The latest result of ‘Survey for Actual Condition of Corporate Mecenat Questionnaire: Fiscal Year 2016’, conducted by
Association for Corporate Support of the Arts (Minato-ku, Tokyo/ President: Masaki Ozaki), was announced.
Responses were obtained from 398 corporations (including 345 implementing mécénat activities) and 192 corporate
foundations. The number of activities totaled 2,536 (1,873 of corporations and 663 of corporations foundations), and thetotal sum of mécénat expenses totaled approx. 85 billion yen (USD 0.85 billion).

<Overview of the survey results>◆ Emphasis on Relation with Business, and Value Creation for Coporations (72.2%) - working on its
ingenuity
1.

With the change in the social situation surrounding corporations, each corporation makes use of various
management resources and carries out activities while improving its corporate identity.
* Relation with business/value creation: 60.2% (2015)⇒72.2% (2016) |Self-Project/Self- producing: 56.7% (2015)⇒58.3% (2016)

2. Specialized departments are in charge of the activities. Various ingenuity have been implemented such as involvementof employees, other departments and branches, program evaluation by the corporation's own evaluation axis,questionnaires, and project evaluation by effect measurements using external institutions.
* General Affairs 18.3%, PR 15.7%, CSR15.4% | Participation of more than 100 employees：14.4% (2015)⇒16.8% (2016) | Post
Evaluation：social meaning 72.5%, validity 56.9%, level of achievement 52%◆ Building a relationship with the community (58.3%), Promotion of Regional Culture (45.2%)- enhancing the identity and presence in the project implementation area
1. ‘Building a relationship with the community’ as main emphasis of Mecenat activities. Department of general affairs,that are main contacts to local regions, develops relationship with the local community through regional culture funds,
cooperation/participation in festivals, improving their own brands.
2. Mecenat activities in overseas where their businesses are located, are carried out by 57 corporations. While building
relations with local societies, they support local arts and culture, disseminate the Japanese culture, and develop thenetwork of domestic and foreign cultural officials.
* Oversea activities 16.5% | Emphasis of oversea activities：global exchange/mutual understanding 63.2%, promotion of local
culture and arts 54.4%, building relation with local 50.9%◆ More than 30% of activities lasting over 10 years - continous efforts into various achievements
There are many episodes; project becoming a gateway to new young artists, collaboration with artists contributing toregional rejuvenation, training for next generations, and raising awareness of creativity inside corporations.
* Mecenat implemented corporations 86.7% | Length: new 22.1%, more than 10 years 31.2%（average 15.5 years）◆ About 60 corporations supporting Tohoku affected prefectures – Even in Kumamoto and Oitaprefectures
A number of corporations have supported the affected areas and people via corporate mecenat. Some still
continue, and also new activities have been implemented. In Kumamoto and Oita prefectures, 19 coporations havecarried out Mecenat activities locally.
* Mecenat implemented areas: Tohoku affected reigons 57 coporations, Kumamoto/Oita 19 corporations[For more information, please contact us]
Association for Corporate Support of the Arts
Research: Mayumi Mita, Shione Suezawa / International Relations: Sayo Hosomi, Mayumi Mita/ Public Relations: Aki Uchida
Address: Aise Shiba Bldg, 8F, 5-3-2, Shiba, Minato-ku, Tokyo, 108-0014, Japan TEL:＋81-3-5439-4520 | FAX:＋81-3-5439-4521 Email:research@mecenat.or.jp For past publications, please see http://www.mecenat.or.jp/en/services/investigations-researchResearch Results 2016
FUNDAMENTAL DATA
Currency= Japanese Yen (JPY)

Corporations

Corporate Foundations (2)1,911 candidates(1)398 responded,Candidates

312 candidates, 192 responded

345 found active
Mecenat programs conducted in the fiscal year of 2015 (April 2015 - March 2016)

Research objects

For the foundations, the fiscal year is conformed to each foundation’s calendar.

Number of mecenat
programs
Finance invested in

1,873 programs

663 programs

JPY 24,178, 050,000

JPY 57,882,030,000(N=248 Corporations)(N=170 Foundations)

Total amount offinance spent in Japan
(1)

(2)
(3)

JPY 84,828,940,000 (3)Approx. 1,600 corporations which have responded to the questionnaire in the five years. The number includes all the listed companies, theunlisted with top 300 for sale figures, the Association’s corporate members, the companies which have applied to Mecenat Award. It also covers
400 companies selected by the Association.
The foundations and charitable trusts whose activities relate to or include the Arts and Culture. Those invested by companies’ owners are included.
The finance is calculated with the information from open resource provided by corporate foundations and data obtained from the association’snetwork. (JPY 2,768,860,000)

Ⅰ. Purpose of corporate support for the arts
[ MA/% | 2015 N=397, 2016 N=345 ]274 69%For Supporting Arts and Culture

279 80.9%
207 52.1%

For Contributing to Regional Society

197 57.1%
239 60.2%

As a related activity to original business249 72.2%%

A．Focus in Supports of Arts & Culture

B．Purposes in Social issues

Top5

Top5

Generally to promoteart and culture
地域文化の振興203

51.1%
208 60.3%

To promote localculture
青少年への芸術・文化教育

147 37.0%
15645.2%

Artand cultural education
青少年への芸術・文化教
for youngsters
若手などの芸術家への支育援To support
young artists
若手などの芸術家への日本の伝統芸能の振興
To promote
支援 Japanesetraditional performingarts

100

日本の伝統芸能の振興C．Expected Advantages for Your corporation

8453

To nurture next
generation/Social
Education

121

30.5%
120 34.8%

To build community/toregenerate local region

118

29.7%

Social welfare

55

117

25.2%
116 33.6%

21.2%
95 27.5%

13.4%
60 17.4%

Top5

Academic Research

40

Global Exchange
and global support%

To strengthen own
corporate brand

33.9%

13.9%
60 17.4%

4043190
201

To establish own
corporate culture

12.5%
10.1%

Advertisement/PR

12.5%

%

47.9%

58.3%
164

180

41.3%

52.2%
115 29%124 35.9%

To develop relationshipwith customers

10.1%43To build relationshipwith local community

86 21.7%
93 27%
6215.6%79 22.9%%

Ⅱ. Programs/ Structure【Program of Corporate mecenat】【Lengths of corporate mencet activities】[ MA/% | 2016 N=345, 2015 N=397, 2014 N=333,Based on Numbers of Corporations ]%[58.3%][56.7%][57.1%][ SA/% | N=1,873, Based on Numbers of Activities ][69.3%][68%][74.5%]

More than 30 years [1387.4%]]【Support and provision to other organizations】
20-29 years [190[57.1%] [23.8%][61.7%] [24.9%][64.3%] [25.5%][11.9%][11.3%][12.9%][11.6%][12.3%][11.4%]

10.1%]
Less than 1 year
414 22.1%[7%][8.8%][9%]
15-19 years[108 5.8%]

12abcde1 year [611.

Self-project/ Self-producing

2.

Support and provision to other organizations

11-14 years[115 6.1%]

a. 資金支援a. Finantial support
b. Provision of manpowerc. Provision of spaced. Provision of products and service
e. Provision of skills and know-how

10 years [349 years [421.8%]

2 years[673 years [733.9%]

4 years [452.2%]

8 years [475 years [302.5%]

7 years [522.8%]

6 years [392.4%]

1.6%]

2.1%]

【Post Evaluation Points】 [ MA/ % | N=102, Based on Numbers of Corporations]
74 72.5%

Social meaning

Validity

58 56.9%

Level ofachievement

53 52%

Efficiency

33 32.4%

Economy33 32.4%%-Social Meaning: Impact towards the society by the program-Validity: Whether the program seems valid for the set goal
-Level of Achievement: How much you achieved for the set goal
-Efficiency: Does the maximum result on the input management
resource come out?
-Economy: Is it the minimum cost necessary to achieve the target?

[Example of post evaluation method] (From comments)● Holds the meeting with administrative members, anddiscusson what kind of positive aspects we were wble to give tothe local community ● We hold proposal competition so thatplanning content and costs are optimized ● Gallery membershipcommittee members hold the evaluation meeting every year andsubmit the minutes to the executive officers in charge ofcorporate Mecenat ● Evaluate each project based on; utility,individuality, innovativeness, expansibility, contribution to thesociety, partnership, human resources, contribution, and cost.●
Questionnaire and free comments survey are carried out to see
the satisfaction of participants, and the results are published on
the website● The CSR award system is set up within thecompany to honor high-level activities ● Measuring the effect onadvertisement conversion data

Ⅲ. Structure of Corporate mecenat【Department in charge of Corporate Mecenat】 【No. of employees who participated】[ MA/ % | 2014 N=333, 2015 N=397, 2016 N=345 ][ MA/ % | N=345 ]GeneralAffairs
総務関連の部署

63
54

15.7%

CSR
CSR 関連の部署

5315.4%

Executive Department for39

文化・社会貢献等の専任部署
Culture and Social

Responsibility

22

上記以外の部署
OtherSales
営業関連の部署
President

社長室・秘書室関連の部署
Office/Secretary Office

6.4%

195.5%

195.5%

Advertisement
宣伝関連の部署

154.3%

Corporate Planning

144.1%

経営企画関連の部署

Not Specific

特に決めていなかった

Corporate Foundation
系列の財団

Other

10
108

2.9%
2.9%

106 31.8%
103 25.9%
100 29%18.3%

PR
広報関連の部署

11.3%

3127

41 12.3%
7.8%
7.8%
55 16.5%
53 13.4%
53 15.4%

18 5.4%20 5%
18 5.2%24253.3%]

7.2%
6.3%
35 10.1%

2.3%
44 13.2%
57 14.4%
58 16.8%%

3.6%]

【Cost of Corporate mecenat activities】
Total [10,000yen]

Avarage [10,000yen]※1※1※3※2

Total Amount

Avarage※1. The significant changes were made to the survey target population parameter in FY 2001 and FY 2014.
※2. In FY 1994, the average of activity expenditure among 211 corporations that responded was JPY 138.68 million (USD 1.26 million). The statistic excludes the single fiscal year
expenditure such as facility construction.
※3. The main reason for the significant increase in the total expenses in FY 2006 was due to the fact that approximately JPY 10 billion was appropriated as activity expenditure for
FY2005 with two of the responding corporations.

【Total amount of expenditure per project × Capital Assets of Corporations】
41

less than 1,000,000 yen
1,000,000 ～ less than 3,000,000
24

3,000,000 ～ less than 5,000,000

349.9%

329.3%[ SA/ N=345 ]

11.9%

7%

5,000,000 ～ less than 10,000,000
10,000,000 ～ less than 30,000,000

55

30,000,000 ～ less than 50,000,000

1350,000,000 ～ less than 1 million

144.1%

1 million ～ less than 5 million

255 million ～ less than 10 million

51.4%

more than 10 million

51.4%

15.9%

3.8%

7.2%

Capital Assets
less than 1 million

1-10 million

10-100 million

100-500 million

500-1,000 million

more than 1,000 million

Ⅳ. Profiles of corporations/foundations who responded【Location of corporations/foundations】

Location

No ofcorporation
answered

No ofCorporate
mecenat
Answered【Category of industries that corporate mecenat
who has been responded implemented】
Agriculture, forestry, andfishery (２)水産・農林

No ofanswered
foundation

Miming
鉱業 (０)
Construction
建設 (17)

Hokkaido

Shiga

Aomori

Kyoto

Textiles
繊維製品 (5)

Iwate

OsakaPulp andpaper (0)パルプ・紙

Miyagi

Hyogo

Akita

Nara

Food (29)
食料品

Chemistry
化学 (16)
Pharnaceutical products
医薬品 (8)

Yamagata

その他

Wakayama

石油・石炭
Oil andcoal (7)ゴム製品 (3)Rubber
ガラス・土石製品
Glassand cement (4)Fukushima

Tottori

IbarakiShimaneTochigi

Okayama

Gunma

Hiroshima

Machinery
機械 (9)

Saitama

YamaguchiElectronic
電気機器 (23)

Chiba

Tokushima

Tokyo

KagawaKanagawa

Ehime

Yamanashi

KochiNagano

Fukuoka

NiigataSaga

鉄鋼 (3)
Iron and steel
非鉄金属 (1)Nonferrous metals
金属製品 (3)Metal products

Transportation equipment
輸送用機器 (6)ToyamaNagasaki

Ishikawa

Kumamoto

Fukui

Oita

Gifu

MiyazakiPrecision instrument
精密機器 (4)Other その他製品
products (16)
卸売 (10)Wholesale

Retail
小売り (18)
Bank銀行 (29)
Trading and commodity futures(1)

保険 (8)
Insurrance

Otherその他金融
finances (41)Real Estate
不動産 (6)

Shizuoka

Kagoshima

Aichi

Okinawa

MIeTotal

Japan Ground Self Defense Force
陸運 (4)
Maritime Self-Defense Force
海運 (0)
空運 (1)Air Self-Defemse Force

Warehouse and transportation
倉庫・運輸 (3)Information and communication
情報・通信 (28)Electricity 電気・ガス
and gas (9)Service
サービス (31)No of answered
No of corporate mecenat