Co r p o rate Gu i d e

TOKIWA Pharmaceutical Co., Ltd.

Company Outline & History

Introduction to TOKIWA Pharmaceutical and its history.

Company Outline
Company Name

TOKIWA Pharmaceutical Co., Ltd.

Address

6-13-1 Minatojima-nakamachi, Chuo-ku, Kobe 650-8521, Japan

EstablishedFebruary 1954

CapitalJPY 4,301,265,000[Shareholder Ratio] Held 100% by Noevir Holdings Co., Ltd.

Directors

Chairman and Representative Director
President and CEODirector
Director
Director
Director
DirectorStanding Corporate Auditor

Masataka Nakano
Kouzou Matsushita
Masao Tainaka
Kazuki Nakata
Hideyuki Kanda
Ryosuke Arai
Tatsuya Kusaka
Hidetake Masaki（As of September 1, 2024）

Employees

TOKIWA Pharmaceutical Co., Ltd. 368
TOKIWA Medical Service Co., Ltd. 284
Consolidated 652（As of September 30, 2023）

Business

Production and sales of pharmaceuticals, quasi-drugs, health food, and cosmetics

Oﬃces[Headquarters][Locations]Tokyo, Kobe
Sendai, Tokyo, Nagoya, Kobe, Hiroshima, Fukuoka[Factory][Research Center]

Mie
Shiga (Noevir Group Research Laboratory)

Group Companies

Noevir Holdings Co., Ltd.
Noevir Co., Ltd.
Bonanza Co., Ltd.
TOKIWA Medical Service Co., Ltd.

HistoryFebruary 1954
September 2002
September 2004June 2011

TOKIWA Pharmaceutical Co., Ltd. established.
Becomes subsidiary of Noevir Co., Ltd.
As part of the restructuring of Noevir Co., Ltd., the three subsidiaries(TOKIWA Pharmaceutical, Nov, and Sana) are merged.
TOKIWA Pharmaceutical becomes a subsidiary of Noevir Holdings Co., Ltd. due toorganizational restructuring.

02

Corporate Slogan

TOKIWA Pharmaceuticalʼ s slogan,“Dedicated to Healthier Bodies, Happier Minds” ,represents the commitment to encouraging passion toward our customersʼ bodiesand minds through the provision of necessary and satisfying
products and services in the ﬁelds of pharmaceuticals,quasi-drugs, health foods, cosmetics, and more.

03

Businesses

Information about TOKIWA Pharmaceutical Co., Ltd.ʼ s various businesses.

Over-the-counter pharmaceuticals and quasi-drugs
TOKIWA Pharmaceutical sells products such as Nanten Nodo Ame herbal cough drops, a third-classpharmaceutical and perennial favorite since 1968, as well as the highly eﬀective Gron Vita andVita C drinks for replenishing nutrients in response to physical exhaustion, at pharmacies and drug stores.

For throat relief ̶ Nanten Nodo Ame herbal cough drops
An eﬀective ingredient in Nanten Nodo Ame herbal cough drops is the fruit of the nandina shrub,long known for
its soothing eﬀects on the throat and coughs.

The extract of this fruit is recognized for its medicinal properties, and was declared a pharmaceutical ingredientin 1978. Although this extract was not permitted as an eﬀective ingredient in drops/tablets belonging to theantitussive expectorant category, our many years of sales history and other records allowed Nanten Nodo Ame tobe specially and uniquely recognized as a “pharmaceutical cough drop containing nandina fruit extract.”
The ﬂavor base is made not just from molasses, but also

contains the gentle taste of honey; ﬂavor varieties are also

increasing. Even the packaging has been designed with thedetails in mind: the pouch-style bag has a zip-top closure,making it easy to take on the go.

With our commitment to our long-standing customers inmind, as well as a mission to share the value of“pharmaceutical cough drops” with younger generations,

we at TOKIWA Pharmaceutical will continue to grow this brand,
a long-standing favorite.

Medicine kits
TOKIWA Pharmaceutical also provides its products through the Kusuri Bako medicine kit, which can be stored in
the home for peace of mind.

Our medicine kits can be placed in the home and customers only pay for what they use, after they use it.
This idea stems from the saying of traditional Japanese medicine sellers, senyo kori; it is a concept over
300 years old that means to ﬁrst treat the illness, and to worry about payment after.

Since its founding, TOKIWA Pharmaceutical has put its customersʼ health and happiness ﬁrst by producing these
medicine kits. Going forward, we will continue to develop products for our society to manage their own health,and provide those products through medicine kits.

04

Health foodIn addition to Min Min Da Ha, Kyo Kyo Da Ha, and Geki Kyo Da Ha‒ functional drinks to support workers, students, drivers, and others ‒ our beauty-encouraging Beaupower andother carbonated beverages and health supplements are available at convenience stores,
supermarkets, general merchandise stores, drug stores, and highway service areas.

To fuel your day! ̶ Min Min Da HaTOKIWA Pharmaceutical began selling Min Min Da Ha in 1997, to cheer on those who work hard.
We released Kyo Kyo Da Ha in 2006, and Geki Kyo Da Ha, for a double-dose of alertness and energy, in 2015.
Thanks to being drunk as a reliable drink for the sake ofbusiness people, students, drivers, and others who needan extra boost when it matters most, the taste and packaging
were renewed* in April 2021 for further progress.
We support your well-balanced life quickly and smartly withone shot at the beginning of the day in the life scenes diversiﬁed.
*Packaging renewed only for Kyo Kyo Da HaCosmetics
SANA
Sana is known for its lineup of unique, trend-setting, original products,
speciﬁcally high value-added cosmetics available at aﬀordable prices.
The Nameraka Honpo skincare line containing soymilk isoﬂavones*,the Excel makeup brand, and the Pore Putty line featuring the popular BB creamand makeup primer are just a few of the various Sana products sold in approximately 20,000 cosmetics
stores and general merchandise stores across Japan, mainly in cosmetic specialty stores and drug stores.
*Cultured soymilk liquid (moisturizing agent) contains isoﬂavones

Natural skincare for smooth, beautiful skin ̶ Nameraka Honpo
Isoﬂavones, widely known as a component found in soybeans,
have garnered attention as an eﬀective skincare ingredient.
TOKIWA Pharmaceutical began focusing on isoﬂavones at an early stage
and developed the Nameraka Honpo skincare line to create soft, supple skin.
The luxurious texture provided by natural ingredients has made this line
popular with customers of all ages. Since debuting in February 2004,
total sales for the line have surpassed 180 million units. (as of February 2022)
We will also be continuing to expand our product lineup
by relaunching the Moisturizing Line in February 2022.

05

Tokyo Rich Casual ̶ Excel
This makeup brand provides items that are perfect for todayʼstrend-setters looking to arrange the seasonʼs looks in their own way.
The brand launched its original card-shaped makeup in 1987 andunderwent a major relaunch in 2012 on the 25th anniversaryof the brandʼs establishment.
Many products have become popular over the years
for their ease of use and elegant ﬁnish with no special technique required.

Long-Lasting Pore Coverage ̶ Pore Putty
On the market since 2006, this base makeup brand is comprised of items
specially designed for pore coverage, particularly BB creams andmakeup primers.

Multi-Function in One Tube! ̶ SANA New Born
On sale since 1996.
Featuring brow pencils, eyeliner, and mascara, this multipurpose eye
makeup brand allows anyone to easily apply professional-class makeup.

NOV
These quasi-drugs and cosmetics were developed with the help of dermatologists in order to provideskincare rooted in clinical dermatology, especially for those with skin issues.
In addition to the NOV line of hypoallergenic products created for delicate skin, we are also developing items
in cosmetic dermatology and cosmetic surgery ﬁelds, such as the Cellnew line of functional cosmetics.

Help for Those with Skincare Issues ̶ NOV
NOV is a line of hypoallergenic cosmetics developed in 1985 with the help ofdermatologists. A dermatologist lamented the fact that there wereno cosmetics options for those with skin issues, spurring research anddevelopment and gaining the support of many customers battling skin trouble.
From the initial planning and development phases,
we not only consulted with numerous dermatologists but also
had the cooperation of skincare patients and ran clinical trials.
Trial results were even published as articles in dermatological journals.

06

OEM drinks
We are working to use our soft and hard skills as a pharmaceutical company to develop an original equipment
manufacturing (OEM) drink business based on good manufacturing practices.
The Mie Factory, located in Iga City in Mie Prefecture, added a drink production line in 2015,
increasing production know-how and eﬃciency while strengthening product quality control systems.
We will continue to answer our business partnersʼ needs and provide high quality products.
Business partners are also welcome to tour the factory.

Link to Mie Factory website

https://www.tokiwayakuhin.co.jp/cojp/company/factory-mie.aspx

07

SalesOf f ices

Information about TOKIWA Pharmaceutical Co., Ltd. sales oﬃces t hroughout Japan.

Headquarters
Tokyo Headquarters

Lattice Aoyama Square, 1-2-6 Minamiaoyama, Minato-ku, Tokyo 107-0062, Japan

Kobe Headquarters

6-13-1 Minatojima-nakamachi, Chuo-ku, Kobe 650-8521, Japan

Sales Oﬃces
Tohoku Regional Sales Oﬃce

Tokyo Tatemono Sendai Bldg.,1-6-35 Chuo, Aoba-ku, Sendai 980-0021, JapanNOV Sendai Oﬃce

Kanto Regional Sales Oﬃce

Shin Aoyama Bldg. west, 1-1-1 Minamiaoyama, Minato-ku, Tokyo 107-0062, Japan
SANA Higashinihon Oﬃce 1, Oﬃce 2
Health Care（Sales）
NOV Tokyo Oﬃce

Chubu Regional Sales Oﬃce

2-3-1 Sakae, Naka-ku, Nagoya 460-0008, JapanNOV Nagoya Oﬃce

Kansai Regional Sales Oﬃce

6-13-1 Minatojima-nakamachi, Chuo-ku, Kobe 650-8521, Japan
SANA Nishinihon Oﬃce
Deposit SalesNOV Kobe Oﬃce

Chugoku Regional Sales Oﬃce

Shishinyo-Bldg. ,3-17, Fukuromachi, Naka-ku, Hiroshima 730-0036, JapanNOV Hiroshima Oﬃce

Kyushu Regional Sales Oﬃce

MetLife Tenjin Building 9F, 1-2-12 Tenjin, Chuo-ku, Fukuoka 810-0001, JapanNOV Fukuoka Oﬃce

08

Factory and Research Center
Mie Factory

2604-5 Shirakashi Aza Nagatani, Iga 518-1151, Japan

Noevir Group Research Laboratory

112-1 Okada-cho, Higashiomi 527-8588, Japan09

Group Companies

Information about TOKIWA Pharmaceutical Co., Ltd. Group companies.

Noevir Holdings Co., Ltd.
Noevir Holdings Co., Ltd. is a holding company that manages the entirety of Noevir Group,
which is involved in various businesses in the pharmaceutical, health food, and, principally, cosmetics industries.
The company was listed on the ﬁrst section of the Tokyo Stock Exchange on August 31, 2012.
(Group information, press releases, shareholder and investor information, and more available.)
www.noevirholdings.co.jp

Noevir Co., Ltd.
A pioneer in herbal skincare, Noevir Co., Ltd. produces and sell natural-to-the-skin and highly functional
cosmetics and quasi-drugs based on our unique plant research and the latest dermatology.
With an emphasis on high-end skincare products, the company distributes its products throughsales representatives, Noevirʼ s own retail stores, and through online stores.
www.noevir.co.jp

Bonanza Co., Ltd.
Oﬀering safe and high-quality OEM cosmetics, Bonanza Co., Ltd. is a cosmetics
OEM company that researches, develops, produces, and sells cosmetics, quasi-drugs, and supplements.
bonanza.noevir.co.jp

TOKIWA Medical Service Co., Ltd.
TOKIWA Medical Service Co., Ltd. handles medicine kit sales, providing high-quality
products that showcase the Groupʼ s strengths in research and development and product planning.
www.tokiwa-ms.co.jp

10TOKIWA Pharmaceutical Co., Ltd.

September 1, 2024 Issue