JAPAN愛媛

A Visitor’s Guide to Ehime

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Visit Ehime

2021.03

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CONTENTS
03

Ehime Highlights

05

Matsuyama

06

Dōgo

07

Shimanami Kaidō

09

Shimanami Kaidō Cycling

10

Kumakōgen

11

Saijō

12

Niihama ∙ Shikokuchūō

13

Tobe ∙ Tōon

14

Uchiko

15

Ōzu

16

Uwa

17

Masaki ∙ Iyo ∙ Yawatahama ∙ Ikata

19

Uwajima ∙ Ainan

20

Kihoku ∙ Matsuno

21

Local Ehime Gourmet

22

Ehime mikan, simply irresistible!

23

Specialties of Ehime

24

Shikoku Henro25

Calendar of Ehime Festivals & Flowers

27

Complete Map of Ehime

29

Access to Ehime* Information contained within is current as of thetime of publishing. Please be sure to verify the latest
details before planning a visit.

Cover photo: The Shimanami Kaidō at sunset
Courtesy of the Imabari District Tourism Association

01

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Ehime Highlights
E
About
Ehime offers a full range of leisure activities to take in amid
the breathtaking scenery of the calm, natural beauty of its
sea and mountain surroundings. With its many sites offering
visitors a taste of local history and culture, such as the Dōgo
Onsen Honkan which was awarded 3 stars in the Michelin
Green Guide Japan, Ehime features the charms of nature andculture alike. Visitors will be warmly welcomed with the spiritof omotenashi (hospitality) that has long characterized the
local Shikoku Henro pilgrimage’s cultural traditions.

砥部

四国遍路

Matsuyama

Dōgo Onsen

A pilgrimage route included in the New
York Times’ list of “52 Places to Go in 2015”.
Interactions with the locals has become acharm of the pilgrimage, and an increasing
number of visitors from overseas havebeen making the pilgrimage in recent
years.

FAQ for First-Time Ehime Visitors
Shikoku Karst

P10

四国カルスト

Uwakai Sea Maritime Park

A town that once flourished as a mokurō(tree wax) production site. Vestiges ofthe period remain today, with rows ofbuildings from the Edo through Taishō
periods (17th to early 20th century) still
lining the streets of the town. Many noteworthy attractions are found here,
including the Uchiko-za Theatre.

P18

A popular driving route runs along theridgeline of the mountains on the Sada-misaki
Cape, Japan’s longest, narrowest peninsula.
Spectacular views that stretch as far off asKyūshū can be seen from the Sada-misaki
Lighthouse located at the tip of the cape.

A karst highland that extends along the border
between the Ehime and Kōchi prefectures at anelevation of 1400 m. Visitors will be soothed by
the natural grandeur and the tranquility of thepastoral landscape.

Nametoko-keikoku Gorge

P14

佐田岬

Q How can Ehime be reached from major Japanese cities?
Shikoku Karst

P13

Sada-misaki Cape

P24

Mount Ishizuchi

Sada-misaki Cape

Tobe is the home of Tobeyaki pottery — a nationallydesignated Traditional Craft of Japan. The town has
approximately 100 pottery kilns. Visitors touring thevarious kilns can enjoy other attractions in the town as
well, including a walkway decorated with ceramic plates
and Tobeyaki-themed monuments.

03

The highest peak in western Japan. Revered
since antiquity as a site for Shugendō
mountain worship, the peak is also used
for ascetic training practices. The beauty it
displays throughout the four seasons, from fresh verdure to the turning leaves ofautumn, attracts many climbers to the mountain throughout the year.

Ōzu

Tobe

P11

Shikoku Henro

P05

Featuring a layout with Matsuyama
Castle situated at its center, Matsuyama
is the largest city in Shikoku. Matsuyama
Castle is also a well known location forcherry blossom viewing. The shopping
district along the ropeway leading to the castle is lined with shops
offering local specialties, souvenirs, culinary shops and more.

内子

Mount Ishizuchi石鎚山Shimanami Kaidō

P12

Copper mining was conducted at Besshidōzan
for around 280 years. The numerous relicsof the site’s industrial heritage that remainamong the verdant mountains have lead tothe site being dubbed the “Machu Picchu of
the East”.

P06

With a history of approximately 3,000 years, theDōgo Onsen is said to be the oldest hot spring inJapan. The Dōgo Onsen Honkan, which was rebuilt
in 1894, currently serves as the district’s local publicbathhouse and has been awarded 3 stars in theMichelin Green Guide Japan.

Uchiko別子銅山

A sea-spanning route with bridges
connecting 6 islands. The route has
become popular among cyclists —both within Japan and internationally— due to the beauty of the Seto Inland
Sea and its myriad islands that cyclists
can enjoy as they ride. This renowned
beauty has lent the locale a reputation
as a holy ground for cyclists.

55 mins from
Osaka by air

道後温泉

松山

Besshi Copper Mine

しまなみ海道

1 hr 35 mins from
Tokyo by air

Dōgo Onsen

Matsuyama

Shimanami Kaidō P07

大洲

P15

滑床渓谷

A castle town known as a “little Kyōto”.
Many historic spots are found here,
including the Garyū-sansō villa and Ōzu
castle. In summer visitors can ride roofedyakata-bune pleasure boats to observe up close the traditional ukai method offishing with cormorants.

宇和海海域公園

Q What is the minimum number of days needed toenjoy sightseeing in Ehime?

A two-day visit with an overnight stay would allow visitors to see thesights around Matsuyama—with a focus on the Dōgo Onsen—on thefirst day, while venturing a bit further out to other popular sites, suchas the Shimanami Kaidō, on the second. Sightseeing of Matsuyama
and eastern Ehime Prefecture should require a day, and seeing thesouthern portion of the prefecture should require a day as well.
Trams offer convenient access to sightseeing locations such as
Dōgo Onsen and Matsuyama castle. JR trains and bus services canalso be used to reach principal sightseeing attractions in the prefecture. Rental cars also offer an efficient means of visiting a large
number of sightseeing destinations.

Nametoko-keikoku Gorge P20

Uwakai Sea Maritime Park

(See p.29 for more details)

Q What is the best means of transportation within Ehime?

Nametoko Gorge is one of the premier canyoning
destinations in Japan. The gorge features a large
number of natural slides, such as the Yukiwa-notaki waterfall that flows over a single massive
slab of stone.

ŌzuA variety of public transportation options provide access toEhime, from air routes and JR train lines to rapid transit buses
and ferries. Another popular approach is to rent a car or bicycle
to access Ehime from Hiroshima prefecture while enjoying thesights along the Shimanami Kaidō route.

Q What is the best time of year to visit Ehime?

Seasons when the cherry blossoms are in full bloom (around lateMarch to early April) and November when the autumn leaves are mostvibrant are both great times to visit. In-season varieties of the various
local citrus specialties grown in Ehime can also be savored throughout the year (→P22). Another good option would be to plan a visit inconjunction with a local event of your choice (→P25).

P19

With features including a coral reef and tropical fish, the Uwakai
Sea Maritime Park is a popular spot for diving. Visitors can enjoy
observing the undersea environment’s beauty through options that
include underwater observatory boats and a Seawalker activity
where special helmets enable participants to walk and breathe
underwater. (The photo is of an underwater diving scene.)

View a clip ofstunning Ehime
scenery here!!
PR video

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Matsuyama

Dōgo

Matsuyama, which provides a base for sightseeing excursions around Ehime, isa castle town with a fruitful air of history and culture. Let’s take a look at someof the historical destinations connected to novels set in Matsuyama.

松山

Trams provide convenient transportation through the city below thecastle. To reach Matsuyama castle atits hilltop location, routes using theropeway or lift to access the 8th station from Shinonomeguchi station at the foot of the hill are recommended.

Walk
Start
4 minsRopeway
3 minsWalk
1
5 minsWalk
6 minsRopeway
3 minsWalk
3 mins2

Area Information

Check here for more information on sightseeing in the area!

Matsuyama City

Walk
5 mins3

Matsuyama Convention and Visitors Bureau(Available in 4 languages)
Walk
2 minsMatsuyama Castle Ropeway
Shinonomeguchi Station

1 Matsuyama Castle

4

Matsuyama Castle
Ropeway / Lift
Matsuyama Ropeway

2 Shopping Street
3
Ehime PrefecturalOﬃce
JR 松山駅前
Matsuyama-ekimae
StationSmiley Ehime Oﬃcial
Souvenir Shop

BansuisōŌkaidō

THE MUSEUM
OF ART, EHIME

5 Botchan Train

4 Saka no Ue no

JR Matsuyama
StationKumo MuseumŌkaidō

5
BotchanTrain 9 mins

6

Matsuyama City Station
GintengaiWalk
3 mins6 Iyotetsu Takashimaya
Kururin Ferris Wheel

IYO

TETSU

Tourist Information Center

05

Google map

WebsiteMAP P27 E-3

Bansuisō 萬翠荘

Built in 1922 as a villa for Earl HISAMATSU
Sadakoto, a descendant of the feudal lordof the former Matsuyama clan. A purely
French-style structure designated as anational important cultural property.

1Walk
3 minsGoogle map

Website

2

Walk
1 min

MAP P27 E-3
Google map

坂の上の雲ミュージアム

3

2

Botchan Karakuri clock

Dōgo Onsen Honkan

MAP P27 E-3

Google map

4

MAP P28 E-3

Dōgo Information

WebsiteDōgo Onsen
StationWalk
2 minsMAP P27 E-3
Google map

Kururin Ferris Wheel
大観覧車くるりん

5

MAP P27 E-4

Google map

Walk
4 mins1 Botchan Karakuri clock

MAP P28 E-3

Tourist Information Center

Google map

6Website

Walk
1 min

MAP P28 E-3
Google map

7
MAP P28 E-3

Google map

Isaniwa-jinja Shrine 伊佐爾波神社

MAP P28 E-3

Google map

Dōgo Haikara Street
道後ハイカラ通り

A shopping arcade street leading from
Dōgo Onsen Station to Dōgo Onsen
Honkan. It features eateries offering
regional cuisine, shops with local
specialties and souvenirs, and sweets MAP P28 E-3
shops where visitors can sample confections while strolling through.

圓満寺

A grand, historic shrine of Matsuyama that has
attracted worship for over 1,000 years. The
vermillion-lacquered main hall is one of the 3
great models of Hachiman-zukuri architecture
in Japan, and has been designated a national
important cultural property.

Isaniwa-jinja
ShrineWebsiteSora-no-Sanpomichi

The temple’s grand guardian deity (daijizō), known
as Hiyoke-jizō (protector against fire calamities), isthought to confer blessings such as householdharmony and the prevention of infidelity. The
omusubi-dama matchmaking charms Enman-ji
offers are pretty in their colorfulness.

5

Google map（sky promenade & footbath）

Enman-ji Temple

Sora-no-Sanpomichi

Website

道後温泉本館

Designated as a national important culturalproperty, the Dōgo Onsen Honkan currently
serves as the district’s public bathhouse. One ofthe oldest onsen in Japan, it is even mentioned
in the historical 8th-century “Nihon Shoki”
chronicles. The bathhouse is currently operating
while undergoing conservation repair work until
the end of 2024 (bathing is still offered).

3

Dōgo Haikara
Street

坊っちゃんカラクリ時計

Every hour on the hour from 8:00 to 22:00(and at half past the hour on weekends,
holidays and special periods), melodies
are played and characters from NATSUME
Sōseki’s novel “Botchan,” set in Matsuyama,
emerge from the clock.

4 Enman-ji Temple

6

道後温泉 空の散歩道

坊っちゃん列車

Goal Matsuyama City Station

Dōgo Onsen
Tsubaki-no yu

Time needed: 5 hrs

Located south of Dōgo Onsen Honkan on Mt.
Kanmuriyama is a promenade with relaxing
footbaths. Thanks to its elevated location, the siteallows visitors to take in views of the Dōgo Onsen
Honkan and Dōgo townscape while enjoying
soaking their feet in a footbath.

Walk
1 min

Botchan Train

Large ferris wheel on the Iyotetsu Takashimaya
Department Store rooftop. Decorated with
illuminations at night. Rides on ordinary
gondolas are free for visitors from outside
Japan who display a passport.

Asuka-no-Yu

Dōgo Onsen Honkan

ロープウェー商店街

Saka no Ue no Kumo Museum

7 Dōgo Onsen Annex

Start Dōgo Onsen Station

Walk
1 min

MAP P27 E-3

Matsuyama Ropeway Shopping Street

Replication of a steam locomotive appearingin NATSUME Sōseki’s novel “Botchan”. Ride theretro-style train from the Ōkaidō tram station
to Matsuyama City Station. Be sure to checkthe days and hours of operation beforehand.

Walk
3 minsNavigating on Foot
Besides soaking in the hot waters of the Dōgo Onsen Honkan and the Annex Asuka-no-Yu, visitors canenjoy looking for local specialties and souvenirs while dining on the local gourmet snacks and meals
offered along the shopping street. The historic temples, shrines and footbaths are also great spots to visit.

松山城

A museum based on the SHIBA Ryōtarō novel“Clouds Above the Hill”. Exhibits introduce
visitors to the novel’s Matsuyama-bornprotagonists—AKIYAMA Yoshifuru, his brother
Saneyuki, and MASAOKA Shiki—as well as the
Meiji-period (1868–1912) of Japan.

Walk
2 minsTime needed: 6 hrs

Matsuyama Castle

Street leading from the Ōkaidō tram
station to the vicinity of the Matsuyama
Castle Ropeway Shinonomeguchi Station.
Lined with shops offering local specialties
and souvenirs, eateries and more.

MAP P28 E-3

Among the oldest onsen in Japan,
boasting a history of 3,000 yearsŌkaidō tram station

A famous castle constructed from 1602 to
1627. One of just 12 castles still remaining
in Japan with a keep (tenshu) built in the
Edo period (1603–1868) or earlier.

With a history spanning across 3,000 years, Dōgo Onsen
is said to be Japan’s oldest onsen. Centered aroundthe hot springs’ emblematic Dōgo Onsen Honkan are arange of ryokan inns and gourmet hotspots.

道後

MAP P27 E-3・4

Once a flourishing castle town,
a sightseeing city rich in connections with historical novels
Navigating on Foot

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O
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Dog

Walk
2 minsGoogle map

Dōgo Onsen Annex Asuka-no-Yu

道後温泉別館 飛鳥乃湯泉

Bathing facilities for day use
established in 2017. The interior,featuring architectural stylingfrom the Asuka period (550–710),
is decorated with traditional
Ehime crafts and cutting edge art.

WebsiteMAP P28 E-3
Google map

Goal Dōgo Onsen Station

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Shimanami Kaidō
しまなみ海道

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Shimana

Dolphin Farm Shimanami

ドルフィンファームしまなみ

Shimanami Kaidō is a nickname for the Nishiseto Expressway connecting
two cities in Ehime and Hiroshima Prefectures: Ehime’s Imabari andHiroshima’s Onomichi. Cycling lanes provided throughout the route
allow visitors to enjoy trips through the islands of the Seto Inland Sea.

MAP P28 F-2〜H-2

MAP P28

G-2

Located on Hakata-jima island, visitors can enjoy therapeutic
experiences with dolphins at the Dolphin Farm Shimanami.
Visitors can feed and swim together with the dolphins, while
also relaxing at the site’s campground with cottages and“glamping” facilities.

Google map

A sea-spanning route with 9 bridges connecting
islands in the beautiful Seto Inland Sea.
Kirō-san Observatory Park
亀老山展望公園

A spectacular scenery-viewing spot locatedat the top of Ōshima island’s Mt. Kirō-san,offering 360° views of the Shimanami Kaidō.
The observatory itself, designed to blend inwith the natural landscape, is also a sight tobehold.

Area Information

MAP P28

G-2

Check here for more information
on sightseeing in the area!

Ōyamazumi Shrine

大山祇神社

Google map

Imabari District Tourism
Association

Google-translated
EnglishSHIMANAMI JAPAN

Murakami KAIZOKU Museum村上海賊ミュージアム

MAP P28

G-1

The grand head shrine of the shrines that venerateŌyama-tsumi-no-kami, a god who is worshipped
as the deity of the seas, mountains and warfare.
A sacred large camphor tree approximately 2,600
years old is enshrined here. Also not to be missed
is the shrine’s Hōmotsukan (Treasure Hall), whichcontains a collection of approximately 80% of thepieces of weaponry and armor inJapan that are registered as nationaltreasures or important culturalproperties.

Google map

MAP P28G-2This museum holds valuable materials related to the Murakami
Kaizoku band of pirates (kaizoku), that were designated as aJapan Heritage. The facilities also include an observation deckwith views of Noshima island, the home base of the Murakami
Kaizoku, and a corner where visitors can try on armor andshort-sleeved kimono (kosode).

Google map

Kurushima-kaikyō Rapids Observation
Boat
MAP P28

来島海峡急流観潮船

Towel Museum

タオル美術館

Kamijima-chō Sea Kayaking

上島町シーカヤック

Take to the seas yourself with paddle in hand in
this kayaking experience. Take in views of the
Seto Inland Sea’s beautiful natural features andbridges as you skim across the surface of thesea for an other-worldly experience.

07

MAP P28

H-2

Google-translated
English

MAP P28

F-3

G-2

Board a boat to experience a ride through the tidal
currents of the Kurushima-kaikyō Strait, famous forhaving one of the 3 fastest currents in Japan. In addition
to views of the massive Kurushima-kaikyō Bridge fromthe vantage point of the sea, the shipbuilding yards of
Imabari are also not to be missed.

WebsiteGoogle map

A unique museum in Imabari thatbrings towels and art together.
Imabari is known as one of theleading towel producers in Japan,
and this museum allows visitors to
observe the towel manufacturing
process used to produce
these high quality towels.
Google map

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Shimanam

Kumakōgen

A town in the highlands, nestled among the mountains of Shikoku with
an elevation over 1,000 m. Visitors can enjoy activities offering uniqueexperiences with the grandeur of local nature at destinations such as the
Shikoku Karst and Omogo-kei gorge.

久万高原町

The Shimanami Kaidō route, that connects Ehime Prefecture’s
Imabari City and Hiroshima Prefecture’s Onomichi city, has aninternational reputation as a holy ground for cyclists. Take a ride
across this sea-spanning route while taking in the stunning sceneryof the Seto Inland Sea.

SHIMANAMI
JAPAN

Shimanami Kaidō

About Bicycle Rentals

OnomichiShin-Onomichi Ōhashi Brdg.
Onomichi Port
(Ekimae Wankō parking lot)
Onomichi Civic Center
Mukaishima
Mukaishima island

Mukaishima IC

Along the Shimanami Kaidō route are 13 publicly managed bicycle rental
terminals. Except for certain electrically assisted bicycles, bicycles can beleft at any of the terminals when no longer needed. Advance reservations
are recommended, as the number of available bicycles is limited.
Bicycle rental fees

Innoshima Ōhashi Brdg.

Innnoshima Kita IC
Innoshima island

Setoda Tourist Information Center
Ikuchi-bashi Brdg.

Kamiura Rental Cycle
Terminal

Ikuchijima island

Shimanami-no-eki Mishima

Ikuchijima Minami IC

Hakatajima IC

Hakata Rental Cycle
Terminal
Dolphin Farm ShimanamiŌshima Kita ICŌshima island

Murakami KAIZOKU MuseumŌshima Minami IC
Kurushima-kaikyoŌhashi Brdg.

Kirō-sanObservatory Park

Michi-no-eki Yoshiumi Iki-Iki Kan
Imabari Kita IC

Imabari port

Electrically Assisted bicycles

Kurushima-kaikyo Ōhashi Brdg.

JR Imabari Station Cycling Terminal
Restaurant

Shower room

Length：1165m
Ōshima islandŌmishima-bashi Brdg.

Length：328m

Hakarajima islandŌmishima island

Tatara Ōhashi Brdg.

Length：1480m
Ehime

Hiroshima

Ikuchi-bashi Brdg.

Length：790m
Ikuchijima island

Length：1270m

Innoshima island

E-7

Shin-Onomichi Ōhashi Brdg.

Length：546m

Mukaishima island

MAP P28

E-5

A ski hill conveniently located about
50 minutes from the central districtof Matsuyama City. The site’s snowmaking machinery guarantees stableski conditions. A full range of skis andsnowboards are also available for rental.

WebsiteOnomichi

MAP P27

E-7

姫鶴荘

A base for Shikoku Karst sightseeing visitorsthat includes a restaurant and lodging
facilities. Known as a good spot for gazing at
the starry skies, the location draws
many campers in summer. Outdoor
barbecues are also a popular lunch
choice.
Google map

MAP P28

F-5

Google map

KUMA SKILAND

Innoshima Ōhashi Brdg.

Mezuru-sō Inn

MAP P27

One of the largest gorges in western Japan stretchingalong the base of Mount Ishizuchi. A nationally designatedsite of scenic beauty, its walking paths allow visitors
to make excursions through the stunning scenery ofclear-flowing streams of emerald green andcuriously shaped rock formations. Visitors canalso experience canyoning during the summer.

久万スキーランド

Coin lockers

Hakata/Ōshima Ōhashi Brdg.

Length：4105m

09

Q3.Are there dedicated lanes for cyclists?
Bicycle lanes are marked by the blue lines
painted on highway surfaces. Routes aredifferent for bicycles at bridges’ entrancesand exits, so exercise caution!

Imabari City Cycling Terminal
Sunrise Itoyama
Port Community Center Rental Cycle Terminal

Imabari City

Imabari

Yoshiumi Rental Cycle Terminal

Kumakōgen-chō Tourism Association

Omogo-kei Gorge 面河渓

Q2.What will I need to bring with me?
Don’t forget attire that is easy to move in, a towel and something to drink.
Helmets are included with bicycle rentals free of charge.

Kurushima-kaikyō Rapids
Observation Boat

Google map

Google map

Q1.How long is the route, and how much time will I need?
The Shimanami Kaidō is about 70 km by bicycle and takes about 5 to 10
hours to complete. A 2-day, 1-night stay will be needed if completing thefull route. Day trips with rental bicycles are recommended for beginners.

Hakata/Ōshima Ōhashi Brdg.
Miyakubo Rental Cycle Terminal(Miyakubo Tourist Information Center)

Check here for more information
on sightseeing in the area!

Experience an exhilarating cycle ride
through wide open meadows. Sportstype bicycles with electric assists areavailable as well, allowing
visitors to experience riding
even if they might not be
confident in their stamina.

Shimanami Cycling FAQ

Kamijima-chō Sea Kayaking

Hakarajima island

Michi-no-eki Hakata S・C Park

Kurushimakaikyo SA●Ordinary bicycles (hybrid bikes, etc.)
6 hrs: ¥2,000 Guarantee fee: ¥1,100 Can be returned to any terminal otherthan original rental terminal (with forfeiture of guarantee fee)
●Electric-assist bicycles
6 hrs: ¥2,500 Guarantee fee: ¥1,100
Must be returned to original rental terminalŌmishima-bashi Brdg.

Ōmishima island

Shikoku Karst Rental Cycle Station●E-bikes (sports-type electric-assist bicycles)
4 hrs: ¥4,000 (Must be returned to original rental terminal)
1 day: ¥7,000 (Rentals & returns available at Cycling Terminal Sunrise Itoyama andOnomichi-kō Port only. Additional fee for returns not made at original rental location.)Ōmishima ICŌyamazumi ShrineŌmishima Rental Cycle
Terminal

Imabari Sta.

Ikuchijima Kita IC

Habu Port(Municipal Central parking lot)

Tatara Ōhashi Brdg.

Michi-no-eki Tatara Shimanami Park

Innnoshima Minami IC

E-7

The Shikoku Karst is one of Japan’s 3 major karst landscapes, andextends roughly 25 km along the ridge of the Shikoku mountains.
With its expansive views, where the sky and clouds feel close at hand,
it is also known as the Tenkū no Rakuen (“sky paradise”).

四国カルストレンタサイクルステーション

Area Information

MAP P27

Shikoku Karst 四国カルスト

Onomichi-shi Setoda Sunset Beach

MAP P27-28 EF-5〜F-7

Enjoy an activity-filled visit to the Kumako-gen highlands
where the air is fresh and the food delicious

Cycling Information

SunriseItoyama

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Kumakog e

Shimanami Kaidō Cycling

Tenkū no Sato Sansan
天空の郷さんさん

KUMA SKILAND

Omogo-kei Gorge

Tenkū no Sato Sansan

MAP P28

E-5

Rest spot offering local specialties, breads
and more, as well as a restaurant and tourist
information center. Buffet lunches withvegetables picked locally offer guests the chance
to experience Kumakōgen style home cooking.

33

380

33
440

Google map

Mezuru-sō Inn
Shikoku Karst

Google map

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Saijō

Niihama/
Shikokuchūō

Situated at the foot of Mount Ishizuchi, the highest peakin western Japan at 1,982 m, Saijō city is known as “TheCapital of Water.” The “uchinuki” spouts of free-flowing
spring water found throughout the city have even been
included in the top 100 spring waters of Japan.

西条

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B esshi C

MAP P28 F-5〜G-4

The Besshi copper mine has a 280 year history as a site of copper excavation. Toursof industrial relics associated with the copper mine are the main focus of Niihama
sightseeing. Shikokuchūō city is well known as the number one paper-producing
town in Japan.

新居浜・
四国中央

“The Capital of Water” abundantly
blessed by a sacred peak’s presence

MAP P28 G-4・5〜I-5

Shikoku’s frontrunning industrial cities
lying along the coast of the Seto Inland Sea
Mount Ishizuchi

Mount Ishizuchi

F-5

マイントピア別子

Check here for more information
on sightseeing in the area!

A site of mountain worship and westernJapan’s highest peak at 1,982 m. Counted
among the “Top 100 Mountains of Japan,”the peak itself has been worshipped as a
shintai (divine incarnation) since long in
the past. With its appearances that change
along with the four seasons, the everchanging form of
the mountain is asight to behold.
Google map

Minetopia Besshi

Area Information

MAP P28

石鎚山

Saijō City
websiteIshizuchi Tozan Ropeway
石鎚登山ロープウェイ

MAP P28

F-5

A ropeway leading to the Jōju-sha shrine trailhead, which
provides access to one of Mount Ishizuchi’s climbing routes.
An approximately 8-minute ride connects the
Sanroku Shimodani-eki station (455 m) with
the Sanchō Jōju-eki station (1,300 m).

Ishizuchi
Mountain Range
official website

The Railway History Park in Saijo MAP P28

鉄道歴史パークin SAIJO

Google map

11Michi-no-eki Kirinomori
Asahi Beer Shikoku Brewery MAP P28
G-4

アサヒビール四国工場

Saijō-shi is famous as a city where anabundance of fruit from all four seasonsis available to be harvested. Gustatory
tours at tourist orchards can also beenjoyed, with fruits ranging
from grapes and figs to rare
Taishū persimmons.

Ehime Prefectural Science Museum

Visitors can tour Shikoku’s sole large-scale beer
brewery to see the actual brewing process inperson free of charge (reservations required).
Freshly brewed beer can be sampled following
the tour as well.

WebsiteGoogle map

道の駅 霧の森

MAP P28

I-5

Kirinomori Daifuku confections are offered here (made with fresh
cream and smooth bean paste inside mochi sprinkled with matcha on
the outside. Kirinomori means “misty forest”). The daifuku are madewith organically grown Japanese
green tea leaves, and are famousthroughout Japan. With therestaurant, café, cottages andonsen located here as
well, visitors can enjoy
a relaxed stay amid
the natural grandeur. Google map

MAP P28G-4

愛媛県総合科学博物館

MAP P28

A museum offering visitors enjoyablechances to learn about nature, scienceand technology. The museum featuresa planetarium with one of the largest
domes in the world. Dinosaur replicas
with realistic motion make popular
backdropsforcommemorative
photos here.

H-5

A 892-m highland expanse with the Suihamine peak at its center. Famous for its
flowers, the highlands have a range ofdifferent varieties blooming throughout
the seasons, including canola blossoms inspring and cosmos flowers from summer toearly autumn. The observatoryoffers fantastic views across themountains of Shikoku and theSeto Inland Sea.
Google map

G-4

G-4

Comprehensive cultural facility presenting
the culture of Niihama city. Here visitors canexperience the ambiance of the Niihama Taiko
Festival, one of Shikoku’s 3 major festivals, througha 360° theater projection. The facility
also incorporates a shop offering local
Niihama specialties and souvenirs, anauditorium and an art museum.
Google map

翠波高原

Google map

MAP P28

あかがねミュージアム

Suiha Kōgen

Google map

果物狩り

Akagane Museum

G-5

A theme park where visitors can tour industrial
relics associated with the Besshi copper mine.
A recreated mine train provides access totunnels and mine shafts set up for sightseeing,
where visitors are introduced to what mining
operations at the time would have been like.
A sightseeing bus also provides access to the
Tōnaru area—known
as the “Machu Picchu
of the East”—on a
fixed schedule.
Google map
English pamphlet

Visitors to the Shikoku Railway Cultural Center
can inspect retro trains, including a 0 series
shinkansen and steam locomotive. Actual rides
on the trains are offered as well, allowing chances
to enjoy the feel of journeying on a
train in the days of yore.

Fruit-picking

MAP P28

English pamphlet

Google map

Kawanoe Sta.
Akagane Museum

Iyo-Mishima Sta.
MishimaKawanoe IC

Niihama Sta.

Doi IC

Ehime Prefectural
Science Museum

Suiha Kōgen
ShinguIC

Shikokuchūō
city

Niihama IC
Iyo-Saijo
IC

KagawaPref.

Minetopia Besshi

Michi-no-eki
Kirinomori

Niihama city
TōnaruKōchi Pref.

12

y
r
e
t
t
o
P
i
k
a
Tob eyTobe / Tōon

An area easily accessible in conjunction with Matsuyama sightseeing.
Don’t forget to make sure to visit classic sightseeing spots, including one of
the largest zoos in western Japan, after fully enjoying touring the various
Tobeyaki pottery kilns.

砥部・東温

MAP P27-28 E-4・5

Uchiko

s
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f
a
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a
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TraditWith its lavishly ornamented buildings standing in rows, the townscapetells of a history of flourishing mokurō (tree wax) production. Here visitors
can take in the scenery of a place where time seems to stand still.

内子

MAP P27 D-5

Area Information
Check here for more information
on sightseeing in the area!
Uchiko Town official tourism website* Translation available with QR Translator

Quaint town with a once-flourishing mokuro- (tree wax)
and washi (traditional Japanese paper) production industry, where traditional crafts live on

Tour the hometown of Tobeyaki-pottery
near Matsuyama and other classic sightseeing spots
Tobeyaki Pottery Center

Area Information

MAP P27

Check here for more information
on sightseeing in the area!

Navigating on FootE-4

砥部焼陶芸館

A large shop with an assorted selection of pottery fromTobeyaki pottery kilns. Crafting experiences
are available to visitors as well, including
painting on Tobeyaki pottery. Try your handat creating an original Tobeyaki piece.

Tobe Tourism Association* Automatic translation into other languages (incl. Chineseand Korean) is available. (Smartphone-compatible)

Google map

Tobe Pottery Traditional
MAP P27
Industrial Hall 砥部焼伝統産業会館 E-4
A facility dedicated to introducing visitors to Tobeyaki
pottery, a nationally-designated Traditional Craft of Japan.
Visitors are put in touch with the charms of thispottery, from valuable pieces with historicalvalue to outstanding modern works. Tobeyaki
pottery is offered for sale here as well.
Google map

There is a 1.5 km (3km round trip) route making stops at 4 of
the town’s main attractions that starts from the Uchiko Station.
Use of the “Raku Tabi Uchiko” plan is also recommended, as
it comes with coupons that can be used for taxi fares, cycle
rentals, meals, shopping and more.

Tobe Zoological Park of Ehime
Prefecture 愛媛県立とべ動物園

Walk
6 mins2

One of the largest zoos in western Japan. Impressive
sights here include the first polar bear hand-reared inJapan and a monkey hill where a troop of Japanesemacaques can be found. One of few ziplines in Japanis set to be completed at this location in March 2021.

Walk
a shortdistance

3 Yōkaichi& Gokoku townscape

4 Japanese Wax Museum& Kamihaga-tei residence

3

Honhaga-ke residence
websiteA walkway embedded with 580 ceramic plates
produced by local potters from the town. Largescale mural-like works and pieces with old
Tobeyaki embedded in them canalso be found here. This walkway
allows visitors to stroll along with aspirit of art appreciation.
Google map

E-5

Waterfall with a drop of 96 m, coloredwith a varying range of natural beauty
over the course of the four seasons,from fresh verdure to the changing
leaves of autumn. When days of severe
cold persist and the water freezes,
the falls takes on a form
reminiscent of a wondrous
ice sculpture.
Google map

56

Google map

Zip-line ジップライン

Shirai-no-taki Falls MAP P28

13

1

E-4

E-4

白猪の滝

Start JR Uchiko Station

MAP P27

Tōban-no-michi Walkway MAP P27
陶板の道

Walk
8 mins2 Ōmori Japanese Candle

MAP P27

E-4

The greatest scale zipline in Japan, with a total
length of 730 m, is scheduled to be completed
in March 2021. At a site located between the
Ehime Children's Castle and Tobe
Zoological Park, the zipline willoffer a thrilling traverse over thewaters of a small lake.

レスパスシティ

Uchiko-za Theatre 内子座
Wooden playhouse originally built in 1916
and restored in 1985. It is furnished withstage settings used in kabuki theater,
including a revolving stage and hanamichi
elevated walkway leading through theaudience to the stage. Sightseeing of thetheatre may be suspended on days when MAP P27
D-5
performances are taking place.

1 Uchiko-za Theatre

Uchikocho Visitor CenterWalk
18 mins

Google mapŌmori Japanese Candle

大森和蠟燭屋A shop established in the Edo period(1603–1868) where traditional Japanesecandles are still made with the methodof applying layered coats of mokurō (treewax) by hand. Visitors can watch artisans
handcraft the candles.

Google map

MAP P27 D-5

Yōkaichi & Gokoku townscape

八日市・護国の町並み
For about 600 m extends a row of buildings
from the late Edo period to Meiji period (approx.
1750–1912) when mokurō production flourished.
Three residences here—the Honhaga, Kamihaga
and Ōmura families—have been designated as MAP P27 D-5national important cultural properties.

4
Museum of Commercial& Domestic Life

Google map

Japanese Wax Museum & Kamihaga-tei residence 木蠟資料館 上芳我邸

The Manor of a wealthy merchant who wasinvolved in the mokurō trade. The omoya
main building and kamaba boiler roomremain intact. An archive center introduces
visitors to the workings of mokurō production. MAP P27 D-5

Google map

Goal JR Uchiko Station

Google map

L’espace City

Walk
4 minsTime needed: 2 hrs 30 mins

Venturing Further

Michi-no-eki Fresh Park Karari

MAP P28E-4

A leisure spot incorporating a shopping mall,natural onsen, lodging facilities and more. It
is also home to the “Botchan Theater” thatfeatures yearlong performances of original
musicals. As a theater dedicated to introducing
local regional culture through original
productions from a local base location, it
stands in a class of its own within Japan.

JR Uchiko Station
Uchiko-Ikazaki IC

Google map

Tourist Information Center

道の駅 内子フレッシュパークからりFind fresh Uchikogrown vegetables andfruits,hand-madeconfections and more.
Google map
A selection of freshly
baked breads are alsoavailable in the bakery.
MAP P27 D-5Tenjinsanshi Paper Factory

天神産紙工場
Google map
Here visitors can observe theprocess of making Ōzu-washi
paper, a nationally-designatedTraditional Craft of Japan, andcan also try making it by handthemselves. A diverse rangeof washi products are offered
MAP P27 D-5 for sale.

14

Ōzu
大洲

o
s
n
a
s
u
y
Gar

Uwa

Along the Hiji-kawa River can be found the Ōzu
castle and historic townscape, with an ambianceof refinement unique to castle towns. The ukai
cormorant fishing that takes place in the summer isworth taking a look at as well.

Walk through a castle town of elegance,
known as the “Little Kyo-to of Iyo”

Check here for more information
on sightseeing in the area!

↑JR Iyoōzu Station
Hijikawa Brdg.

Seiyo City Tourism & Local Products Association website

3 Uwa-kome Museum
Ukai (cormorant ﬁshing) in Ōzu

1 Ōzu Castle

Walk
8 mins1

Walk
10 mins

2

Walk
3 mins3Walk
4 minsTime needed: 2 hrs 30 mins

197

56

3

Ōzu Machi-no-eki Asamoya

MAP P27 C-5

441

3 Meiji-era townscapeStart JR Unomachi Station
Walk
7 mins1

Ōzu Akarenga-kan

おおず赤煉瓦館
A former bank built in 1901.
Featuring a British-style brickconstruction, the building isroofed with Japanese tiles.
This building tells of the era
when Western culture wasintroduced to Japan.
MAP P27 C-5

Google map

おはなはん通り・明治の家並み
A street where rows of houses from the Edo
period (1603–1868) to Meiji period (1868–1912) still remain. Visitors will be able to see
the characteristic castle town layout, former
merchants’ and samurais’ residences, and more.

Ukai (cormorant fishing) in Ōzu

Google map

MAP P27 C-5period (1868–1912). The residence, built by artisanswith outstanding skills, and the garden, which
incorporates the surrounding landscape into its
design, are rich in ingenuity and taste. The villa wasawarded one star in the Michelin Green Guide Japan.

Google map

Google map

MAP P27 C-5

Walka shortdistance

ColumnOhanahan Street’s Meiji-era townscapeGoal JR Iyoōzu Station

15

Take a walk through the Unomachi-area townscape where you will find historic
shops and ryokan inns, rest facilities, cafés and galleries that make use of old
buildings and more where you can stop in along the way.

Ohanahan Street s

Google map

Garyū-sansō 臥龍山荘

Bus 4 mins

Garyū-no Watashi Boat

4 Garyū-sansō

4 A hillside villa and garden constructed in the Meiji
Walk
6 minsNavigating on Foot2 Ōzu Akarenga-kan

Civic CenterŌzu Castle 大洲城

Visitors can tour the interiorof the castle keep, which has
been restored with traditional
construction techniques. Taking
in the views from the highest
level is highly recommended.
The 4 turrets of the castle havebeen designated as national
important cultural properties.

MAP P27 C-6

Area Information

Staff at the Iyoōzu Station Tourist Information Center are
equipped to provide assistance to overseas visitors, so be sure
to stop in for any information before continuing on to the town’s
attractions. Cycle rentals and coin lockers are available as well.

Bus 4 mins

A basin nestled among mountains, long famous for the rice
it produces. You can find streets here where traces of Edoperiod highway routes remain, along with buildings fromthe era when Western culture was introduced to Japan.

Tour a historic townscape and old schoolhouse in Uwa,
a long-flourishing town of rice production

Navigating on Foot

Start JR Iyoōzu Station

宇和

MAP P27 C-5

a
w
U
c
i
r
o
t
His

大洲のうかいRide a boat downstream
the river watching the
traditional ukai fishingmethod, where handlers of
trained cormorants use thebirds to catch fish for them.
The activity is open from
June 1 to September 20.

Garyū-no Watashi Boat

臥龍の渡し
A Yakata-bune pleasure boat
operated on Sundays andholidays from April throughMay. The boat departs frombelow the Garyū-sansō villa andoffers approximately 10-minutesightseeing tours in the
picturesque Garyū-buchi gorge.

2

MAP P27 C-5

Google map

Walk
10 mins3
MAP P27 C-5

Walk
10 mins
Google map

2 Kaimei Gakkō

56

Time needed: 2 hrs 30 mins

1 Unomachi

townscapeUnomachi townscape

卯之町の町並みIn this historic townscape there remainbuildings from the late Edo period toearly Shōwa period (approx. 1750–1945),
including the Suemitsu family residence
built in 1770 and a school built in the Meiji
period (1868–1912).

JR Unomachi Sta.
Uwa-sentetsu Memorial Mus.

Google map

MAP P27 C-6Kaimei Gakkō

開明学校
An elementary school built in
1882, incorporating Westernarchitectural elements. The
classrooms have been recreatedas they appeared in the past.
Designated as a national
important cultural property.
MAP P27 C-6

Venturing Further
Google map

Uwa-kome Museum

宇和米博物館
A museum housed in a wooden
schoolhouse that has been
dismantled and relocated to bereconstructed and preserved inthis new location. Visitors canexperience races through the MAP P27 C-6
109-m hallway while pushing
dust cloths along the floor.

Goal JR Unomachi Station

Torii-mon Gate

Straw mammoth

Kokemushiro

わらマンモスA wooly mammoth made ofrice straw. Visitors can enjoy
the spectacle along with the
pastoral rice field scenery thatchanges throughout the four
seasons. It is also visible fromthe windows of trains on the
JR Yosan Line.

こけむしろ
A café with a moss-carpetedgarden in a forest setting.
The picturesque scenerycreated by the moss and thelight that filters through thetrees offers a therapeutic
experience.

Google map

Google map

Shikoku Seiyo Geopark

四国西予ジオパーク
At an altitude difference of 1,400
m lies an area where nature andhuman life interplay and unfold
with diversity and abundance
amid the sea, village and mountainsettings of the area. Geologic strata(*see photo) that are among theoldest in Japan can be seen here.

Google map

MAP P27 C-6

MAP P27 C-616

Masaki / Iyo /Yawatahama / Ikata
松前・伊予
八幡浜・伊方

s
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S easide D

Sada-misaki Lighthouse

MAP P27 A-5

MAP P27

A-5

佐田岬灯台

An area popular for drives along the coast, from Iyo city to Sada-misaki cape.
A trip on the “Iyonada Monogatari” sightseeing train—with its reputation
for spectacular views of the peaceful seas as well as excellent hospitality—
make for a good option as well.

MAP P27 E-4
MAP P27 C-5

A lighthouse that stands at the far tip of the Sadamisaki Peninsula. It has been shining its light out
over the sea for over 100 years now and is stillin service today. This is a spot with spectacular
scenery, with views looking all the way
out to Kyūshū and includes monumentsthat make perfect backdrops forcommemorative photos as well.
Google map

Yawatahama Minatto

MAP P27

C-5

八幡浜みなっとTake a trip along the coast
in search of stunning, spirit-soothing scenery

Shimonada Station

Area Information

Iyonada Monogatari MAP P27

伊予灘ものがたり

Check here for more information
on sightseeing in the area!

D-4

A Sightseeing train with nationwide
popularity. Passengers can enjoy theflavors of foods prepared with local
Ehime ingredients as they gaze out
on the beautiful Seto Inland Sea.
Commemorative photos can be taken
at Shimonada Station, a popularfilming location.

A roadside station (michi-no-eki) located next to
Yawatahama Port. It carries a rich selection of local
specialties and souvenirs made with a variety of local
citruses, marine products and more. Delicious seafood
dishes can also be found here,
including the local specialty“kaisen chanpon,” a dish of
noodles in clear golden brothserved with assorted seafood.

Sada-misaki Melody Line
佐田岬メロディーライン

MAP P27

A-5

A driving route running along theridgeline of the mountains on thelongest, narrowest peninsula inJapan. One section of the routecalled the “Melody Road” plays
a song by making
the tires of vehicles“sing” different notes
as they drive over it.

Yawatahama City Tourism &Sadamisaki Tourism
Local Products Information
Association
websiteAn automatic translation service can be

Google map

used for translation into Chinese or Korean.

Futami Seaside Park

ふたみシーサイド公園

MAP P27

D-4

A park selected in the list of the Top 100 Sunset
Viewing Spots in Japan. With its beautiful expanseof sandy beaches it is a spot that is also popularwith sea bathers during the summertime. The site
has a roadside station (michi-no-eki) as well.

English pamphlet

Reservation

Google mapsadamisaki hana hana
Google map

佐田岬はなはな56
emifull MASAKI
Iyoshi Sta.

MAP P27

A-5

A sightseeing exchange base located in Ikata
town. Opened in 2020. Includes a restaurant
where guests can enjoy the flavors of tiny fresh
fish called shirasu and other locally caught
seafood, a café, and a depot for direct sales of
local specialties.

Futami Seaside Park

MatsuyamaIC

Iyo IC

Nakayama (smart IC)

Yuyake-koyake Line
Iyonada Monogatari

Shimonada
Sta.
Iyonagahama Sta.

emifull MASAKI

エミフルMASAKI

MAP P27E-4

One of the biggest shopping malls in Shikoku. The huge mallcontains a selection of over 200 shops and venues,
offering everything from fashion items to othermiscellaneous goods, and even includes gourmet
eateries and a movie theater. Electronics retailers
Google map
and drug stores can also be found here.

Uchiko-Ikazaki IC
Sada-misaki Melody Line

Yuyake-koyake Line
夕やけこやけライン

Ozu ICOzu Kita IC

sadamisaki hana hanaC-4

A route along the coastline for refreshing
drives. Views of the evening sun as it descends
into the waters of the peaceful Seto Inland
Sea are particularly beautiful. In
springtime, rapeseed blossoms
can be seen blooming in full glory
along the roadside as well.

Iyoōzu Sta.

Ozu Minami IC
Ozu-Kitatada IC

MAP P27

Google map

17

378

Google map

Yawatahama
Sta.
Yawatahama Minatto
Sada-misaki
Lighthouse

197

Information Center

Tourist Information Center

18

t
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Uwa

Uwajima /Ainan

Kihoku / Matsuno

An area popular for activities that give visitors a feel for the local riatype coastline, with the beauty of its richly varied form along with theseawater’s high degree of transparency. Other attractions of note
include Uwajima Castle—a valuable cultural property—and the historicallandscape along the seaside.

宇和島・愛南

鬼北・松野

g
n
i
n
o
y
n
Ca

Towns with abundant forest expanses and clearflowing streams. Leisurely, therapeutic stays
encountering wild monkeys in the Nametokokeikoku gorge and a natural onsen inside a train
station await visitors.

MAP P27 C-7・8

MAP P0 BC-7〜BC-9

Actively enjoy the Uwa-kai Sea coast’s

Bask in the natural beauty of a gorge,be soothed by the rustic local flavors and onsen

beautiful scenery and undersea views

Photo ❶

Yusumizugaura Rice Terraces

MAP P27

Beautiful stonework terrace fields built all acrossslopes leading from the foot of the hills on the capethat look out over the Uwa-kai Sea and extend up to
the ridge line 80 m above sea level. Viewed from thefoot of the slopes, the terraces look almost like stairsleading up to the heavens.

Uwajima Castle

B-7

遊子水荷浦の段畑

宇和島城

Nametoko-keikoku Gorge MAP P27

MAP P27

C-7

滑床渓谷

Castle constructed from 1596 to 1601. The keep,
which underwent reconstruction around 1666,
has been designated a national important culturalproperty. This is one of just 12 castles with castle
keeps built in the Edo period (1603–1868) or earlier
that still remain in Japan.

Google map

B-8

Photo ❷

Google map

A Japanese garden of about 15 hectares (37 acres)be translated
constructed with a combination of modern landscape Canwith
GoogleTranslategardening techniques. Promenades around the garden’s
two ponds provide places to walk around and take inand admire the surroundings. A well-known flowerviewing spot, the garden contains 200,000 flowers andtrees of 150 varieties, including ume Japanese plum Google map
trees, blossoming cherry trees and Japanese irises.

Uwakai Sea Maritime Park

Sotodomari Ishigaki-no-sato MAP P27
外泊 石垣の里

B-9

A settlement of houses surrounded bytall stone walls situated on a mountainslope overlooking the sea. The stone
walls, reminiscent of castle walls, and thestone-cobbled lanes present a
beautiful appearance. The viewout from the mountainside ismagnificent too.
Google map

19

Google map

虹の森公園 おさかな館

宇和海海域公園

with Google
TranslateC-8

An activity providing full enjoyment of the Nametokokeikoku. Participants can enjoy sliding down hugerock faces as if they are slides, climbing up amid theshowering sprays （Forest Canyon） （GOOD RIVER）
of water and more.
Plans that even
beginners can enjoy
are offered as well.

Niji-no-mori Kōen,
Osakana-kan Aquarium

Google map

MAP P27

B-9

A section of the sea where visitors can observe colonies of coraland large shoals of fish, including tropical species. Rides onunderwater observatory boats provide a fun option,with views of the seafloor visible through their glassbottoms. It is also a popular diving destination.
(Photo shows underwater dive scenery.)
Google map

Seawalker

シーウォーカー

MAP P27

B-9

Participants wear special helmetGoogle map
like equipment filled with fresh air
enabling them to walk along the seafloor. An
activity allowing people to view fish, coral andother sights under the sea without having divercertification or even knowing how to swim. This
activity is only offered during the summertime.

Oniōmaru MAP P27

鬼王丸

MAP P27

C-8

An aquarium that presents visitors withfreshwater aquatic life, including the akame(Japanese barramundi), known as thephantom fish of the Shimanto-gawa River,and the pirarucu, one of the largest freshwater
fish in the world. Events where visitors caninteract with penguins, Asian small-clawedotters, crocodiles and more here are popular.

C-7This site carries a diverse range of local specialties from the Uwa-kai
Sea area. There is also a food court wherevisitors can savor local cuisine and shops where
pearls from Uwajima are on display for sale.
The Uwajima City Tourist Information Center
provides guidance to sightseers from overseas.
Google map Can be translated

MAP P27

キャニオニング

Google map

Michi-no-eki Minato Oasis Uwajima Kisaiya Hiroba MAP P27

道の駅みなとオアシスうわじま きさいや広場

Canyoning Photo ❶C-8

A gorge approximately 12 km in length
offering beautiful scenery, including
smooth riverbeds, clear-flowing streams
and green trees. Scenic points arescattered throughout, such as a waterfallwith an 80-m drop and the Yukiwa-notaki waterfalls, which flows over a single
massive slab of stone. Visitors can also enjoy fishingand camping in the gorge. Wild monkeys can be seen
here as well.

Japanese garden Nanrakuen MAP P27

南楽園

Photo ❷C-7

A huge oni monument standing 5 mtall, built to be the symbol of thetown. The oni presents a muscularphysique with big horns, sharp fangs
and glaring eyes. On its shoulder isperched a pheasant, a specialty ofthe town.

Google map

Michi-no-eki
MORI no SANKAKU-BOUSHI MAP P27
Mori-no-kuni Poppo Onsen MAP P27
森の国ぽっぽ温泉

Facilities inside the JR Matsumaru
Station allow visitors to enjoy anatural onsen. This includes a bathmade of rocks, made in the form of
a waterfall, an open-air bath with alarge cask to bathe in,and a sauna. In front of
the entrance is a footbaththat can be used free of
Google map
charge.

C-8

Google map

道の駅森の三角ぼうし

C-7This site carries a colorfully diverse selection of items the
town proudly produces, this includes fresh vegetables
and seasonal fruits picked the same day to confections
and seasonings made with yuzu, a local specialty, and“Oniōmaru”-themed goods. A corner featuring lightmeals offers the popular
local pheasant curry invarying levels of
spiciness.
Google map

20

Ehime mikan
mikan,, simply irresistible!

Local Ehime Gourmet
Ehime offers a rich variety of local dishes made using special ingredients from the Seto
Inland Sea as well as the mountains. We recommend trying out culinary options that are
popular with locals, such as noodle dishes or rice bowls from certain places in the region.

s
t
i
u
r
F
s
u
r
Cit

Ehime boasts mikan (mandarin orange) production in the top class of all of Japan. The rangeof citrus varieties grown here is incredibly diverse too, numbering over 40. Try sampling thevarious types to compare and find your favorite!

e
n
i
s
i
u
Local C

Processed goods allow Ehime’s citrus fruits, including unshū mikan, to be savored all year
long. Sample their flavors for some refreshment along your journey!

You’ll want to try both! Tai-meshi (sea bream with rice) served 2 ways

Ice cream

Drinkable jelly
飲むゼリー

ジュース

From gelato to ice cream, different
shops offer a colorful array oftypes and flavors using Ehime
citrus fruits.

Liquid jellies packed withdelicious citrus flavor that can beconveniently enjoyed without aspoon.

A full selection of 100% fruit juices
made from Ehime-grown citrus
fruits are available, such as the
local unshū mikan.

アイス

Tai-meshi 鯛めし

In the area from Tōyo to Chūyo, the dish is generally served with the fish cooked
into the rice with seasonings, takikomi-style. The method of preparation varies
from restaurant to restaurant, with some cooking the fish whole and mixing itwith rice, and others cooking slices of the sea bream on rice kamameshi-style inan iron pot. It is also eaten in conjunction with celebrations and other auspicious
occasions.

Nanyo style Tai-meshi

南予風鯛めしTai-meshi in the Nanyo area around Uwajima features a stylein which sea bream sashimi is coated in a sweetish tare sauce
mixed with raw egg and served on top of steaming hot rice. This
allows you to fully enjoy the raw sea bream’s umami flavor.

Juice

Kanpei
甘平

愛媛果試第28号（紅まどんな）

Characterized by a unique crisp texture and rich flavor. Registered as acultivar in August 2007. (Only allowed
to be cultivated in Ehime pref.)Characterized by thin skin and a texture that
seems to melt in the mouth. Perfect for serving as cut fruit. Registered as a cultivar in
March 2005. (Only allowed to be cultivatedin Ehime pref.)Unshū Mikan 温州みかん

Setoka せとかBoth flavorful and easy to eat, the representative face of the“Citrus Kingdom” Ehime. Summertime unshū mikan are
considered luxury-grade fruits.

Characterized by its juiciness and rich sweetness. Developed asa hybrid of the Kiyomi with the high-sugar Encore and Murcott
cultivars.

Iyokan いよかん

Yakibuta Tamago-meshi

焼豚玉子飯
A popular local dish with roast pork and friedeggs with runny yolks served on a bowl of ricewith a salty-sweet tare sauce. The dish is said
to have originated at a Chinese restaurant in
Imabari city.

Imotaki いもたき
A dish made with locally grown taro and otheringredients simmered together in a large pot.
Ingredients and flavors vary from one area to another.
In autumn the dish is often eaten on river terraces in
conjunction with moon viewing.

Harehime はれひめ
A cross of mikan and the Kiyomi and Osceola cultivars. This
fruit is easy to peel by hand and can be eaten inner membranes
and all. Features a refreshing orange-like flavor.

Within Ehime, first cultivated in 1889. Its refreshingsweetness that spreads in the mouth and its fragrance arevery appealing.

Jakoten じゃこ天

（カラマンダリン）
Kara (Kara-mandarin) カラ

Kiyomi 清見

A fish paste made with fresh, locally caught tiny fishthat are made into a surimi paste, bones and all,and deep-fried in oil. It has a concentrated umami
flavor from the little fish. Very popular as a snack to
eat together with alcohol.

A citrus fruit that can be enjoyed in April and May in the same
way as a mikan. Characterized by its juiciness and richness offlavor.

A cross between a mikan and an orange. Characterized byplentiful juice and smooth flesh. Perfect for serving as cut
fruit.

October

A unique way of providing juice tocustomers brought to fruition the urban
legend that “in Ehime, mikan juice evensprings from the tap.” Destinations
offering juice this way include Matsuyama
Airport, the Honmaru-hiroba square at
Matsuyama castle, and the Smiley Ehime
Official Souvenir Shop (→P23).

Ehime fruit test No.28(Beni Madonna)

Ehime’s Original
Varieties

November December

Delicious all year round! Citrus calendar
January

蛇口からみかんジュース

Is there really“mikan juice on tap”

February

Unshu- Mikan

March

April

May

Shipment dates may vary by year

July

AugustSeptember

Greenhouse Unshu- Mikan

DekoponHarehime

June

HarukaHave a mikan!

IyokanSetokaTai-sōmen Noodles 鯛そうめん

A festive local dish made with sea bream cooked so thatit maintains its original form and served up on a plateof cooked sōmen noodles. The combination of luckbringing sōmen noodles with sea bream makes the disha common choice to be served at celebratory gatherings.
21

Yawatahama Chanpon Noodles 八幡浜ちゃんぽん

A specialty of the port town Yawatahama, featuring
thick Chinese noodles served in light, clear golden
broth. Ingredients commonly added to the soupinclude vegetables, pork and products made fromfish-paste, such as jakoten.

Saijō Teppan Neapolitan 西条てっぱんナポリタン

A dish made with “Neapolitan”-style spaghettiwith tomato sauce served on a piping hot ironplate with egg. Flavors, ingredients and toppings
all vary from one restaurant to another, so
comparing the different versions is a fun activity.

Harumi

Kawachi Pomelo

PonkanBeni Madonna

Kiyomi
Lemon

Kanpei

Ref: “Ai Aru” (“With Love”) calendar of peak ripeness for Ehime citrus fruits

Kara
Ehime promotion characters

Mican

Ehime Prefecture

Dark Mican

Ehime Prefecture

Komican22

Included in the New York Times’ list of “52Places to Go in 2015”

Shikoku Henro

s
e
i
t
i
l
a
i
c
e
p
S
l
Specialties of Ehime Loca

A pilgrimage route retracing the footsteps Kōbō-Daishi (Kūkai)took in the course of his spiritual training. With part of theappeal lying in the contact with the natural environment andwarm hospitality of people offered along the way, there are
now increasing numbers of visitors from overseas making the
Shikoku Henro pilgrimage on foot.

The local specialties Ehime has to offer extend beyond mikan fruits! From local confections andvarieties of alcohol to folk crafts and handicrafts where the special techniques of local artisans reallyshine, below are a selection of items perfect as gifts and souvenirs.
* Local specialties are available for purchase at souvenir and specialty shops in Ehime Prefecture.

Taruto タルト

Botchan dango 坊っちゃん団子

Pearls 真珠

A famous and tasty confection made from an(sweet bean paste) rolled in sponge cake. Said
to be originally based on methods of preparing
Western-style sweets the lord of the Matsuyama
Domain MATSUDAIRA Sadayuki had tasted in Nagasaki.

A refined take on sweet dango dumplings served on
skewers, prepared in connection with dango thatappear in the novel “Botchan,” set in Matsuyama.
Colored yellow, green and brown, each contains asmall amount of gyūhi, made from kneaded rice
cake, inside.

Facing out onto the Uwakai Sea, the Nanyo
area is Japan’s premiere site of cultured pearl
production. From pin brooches to pendants, arich selection of pearl accessories are available,
so be sure to pick out one that suits your style.

Ehime’s Fudasho
26 Fudasho are located in Ehime Prefecture. 3 of these are
furnished with shukubō temple lodgings for worshippers.
WebsiteShukubō guests can experience the flavors of shōjin ryōri meals
prepared in accordance with Buddhist teachings. There are also Fudasho wherevisitors are offered firsthand experiences of the Buddhist worldview.

What is the Shikoku Henro?

Imabari Towel brand certification numbers: (from left)#2010-122, #2015-125, #2011-249.

Imabari Towel 今治タオル

The Imabari Towel brand products must meetthe quality standards established by the
Imabari Towel Industrial Association. These
towels feature a high level of absorbency anda comfortable feel. The diverse range of hand
towels offered are popular as souvenirs and gifts.

Tobeyaki Pottery 砥部焼

In its classic, representative form, Tobeyaki
pottery—a nationally-designated Traditional Craft
of Japan—features gosu indigo-hued glaze patterns
on white porcelain. Besides traditional designs,
colorful and cute stylings are popular as well.

Mizuhiki 水引

Decorative mizuhiki cords of the Iyo area around
Shikokuchūō city are produced in an array ofcolorful traditional styles. Besides being usedas ornamental crafts for congratulations andcondolences, they are also adapted for use as
coasters.

Co me sto p by !

Smiley Ehime Official
Souvenir Shop

Website23

Google map

WebsiteTemple 45 Iwaya-ji

Temple-Visiting Etiquette
The Shikoku Henro welcomes participants regardlessof nationality or religion. While the most importantconsideration is prayer, certain etiquette is associatedwith visiting temples, which areconsidered sacred sites. Making
sure you know the etiquettethrough websites beforehand will
help you have a deeper interaction
with Japan’s cultural traditions.

ick

sample p

WebsiteMAP P28

第45番 岩屋寺

E-5

A temple where the entire mountain, 700 m in height,
is considered the honzon object of worship. The
temple’s long stone stairway with its air of refinement
and its Hondō main hall, which stands on a small site
next to a huge stone cliff, are magnificent. Here visitors
can experience the worldview of Buddhism throughactivities such as tracing imagesof the Buddha.

WebsiteGoogle map

sam

ple

えひめ愛顔の観光物産館
Located on the Matsuyama Ropeway
Shopping Street (→P5)
This shop handles a colorful array of
local specialties, from famed confections
to pearls from Ehime. Sightseeing
guidance for destinations throughout
the prefecture is provided as well.

The Shikoku Henro is a pilgrimage, approximately 1,400
km in total length, that makes a route around Shikoku.
88 temples referred to as fudasho are located along theroute, and participants are free to start from any ofthem. With Shikoku’s unique cultural tradition of o-settai(hospitality) offered to travelers on the pilgrimage, theHenro is attracting notice throughout the world.

Temple 51 Ishite-ji
第51番 石手寺

Sake 酒Visitors can enjoy drinks that offer a unique tasteof Ehime, with sake and other alcoholic drinks
made with ingredients including the Ishizuchi
Mountain Range’s famed water and Ehime-grownrice. The special bottles used for the local sakemade with mikan juice have been well-received
for their charming rotund forms.

IKAZAKI WASHI JEWELRY

五十崎和紙ジュエリー

This jewelry is made of handmade Ōzu (Ikazaki)
washi paper decorated with French-stylegilding. that is enclosed in glass to capture theirbeautiful form. The pieces of jewelry brilliantly
gleam whenever they move.

pick

MAP P27

E-4

A temple founded in 670 that was awarded
with one star in the Michelin Green Guide
Japan. Here visitors can practice osunanade, stroking cushions with sand fromeach of the Henro’s Fudasho, which is said
to have the same benefit as completing thepilgrimage to all of the temples in person.

WebsiteGoogle map

24

Calendar of Ehime
Festivals & Flowers(Late July ~ early Aug)

Sunflower fields of Gorō, Ōzu city

大洲市五郎のひまわり畑
Along the river terraces of the Hijikawa
River in Ōzu city are expanses of sunflower
fields. The yellow hue of the sunflowers
and red of the iron bridge present a
vibrant contrast with the blue of the skies.
A popular spot to take photos as well.

Ehime (which means “lovely princess”) is a land with a warm temperate climate
and bountiful natural blessings. Come make a trip to take in its beautiful scenery,from the flowers that bloom throughout the four seasons to the turning leaves ofautumn on Mount Ishizuchi, the highest peak in western Japan. Events, including
festivals and fireworks displays, are fun to check out as well.

MAP P27 C-5 (Ōzu city)(Oct 16~18 / in some areas, Oct 15~17)

Niihama Taiko Festival

新居浜太鼓祭り
A gallant festival, also known as
the Otoko Matsuri (Men’s Festival).
Huge taiko-dai floats carrying taiko
drums—adorned with gold thread
and weighing around 3 tons—are
carried in a dynamic procession bygroups of over 150 men.
MAP P28 G-4 (Niihama city)(Late Mar ~ late Apr)

Yamamoto-bokujō Farm’s
Shiba-zakura (Moss Pink) Festival

山本牧場のしば桜まつり
Across the fields bloom shiba-zakura flowers
in shades of pink, white and lavender. A caféalso offers tamago-kake gohan (rice servedwith raw egg) made with fresh eggs, soft ice
cream, and more.

(Oct 5~7)

Matsuyama Dōgo Autumn Festival

松山道後秋祭り
In front of the Dōgo Onsen Station, the dynamic“Hachi-awase” (clashing of the portable shrines)
takes places with 8 shrines from 8 towns carriedin a procession. The forceful clashing of theportable mikoshi shrines presents a scene
resounding with impactful energy.

MAP P27 C-8 (Uwajima city)

MAP P28 E-3 (Matsuyama city)(Around mid-Aug)(Jan 10 ~ Feb 10)

Shingū Hydrangea Festival

新宮あじさい祭り
Held in the town of Shingū’s Nakano
districts in Kamiyama, known as “TheHydrangea Village”. Hydrangea flowers fromaround 20,000 rootstocks bloom acrossthe approximately 4-hectare (10-acre)mountainside. A bazaar is held as well.

ぼたん茶屋の寒ぼたんまつり
A collection of about 100 pots of winter peonies
are helped to bloom with straw coverings
sheltering them from the cold and frost. The
contrast between the vivid colors of the flowers
and the green of their leaves presents a beautifully
poetic sight during the winter season.
MAP P28 E-4 (Tōon city)

MAP P28 I-5

2月

3月

4月

Ishizuchi Momiji Festival

松山まつり
Dance performances brimming with lively
motion—from yakyūken-odori (combininga game based on rock-paper-scissors withdance) to yakyū (baseball) samba—makefor an impressive display. Many delicious
food and drink booths populate the city as
well during this festival.

(Mid- to late June)

Botan-chaya Teahouse Kanbotan(Winter Peony) Festival

1月(1st Sun in Oct ~ Nov 3)

Matsuyama Festival

石鎚もみじまつり
On Mount Ishizuchi, the leaves
begin to turn color starting
around early October and paintthe mountainside in shades ofred. Events including mochinage (in which pieces of mochi
rice cake are thrown) takeplace on Sundays and holidays
during the term of the festival.

MAP P27 E-3 (Matsuyama city)

MAP P28 F-5 (Saijō city)(Shikokuchūō city)

5月

6月

7月

8月

9月

10月

11月

12月

(2nd Sat/Sun in Oct & Oct 14~17)

Saijō Festival(Sat/Sun in 1st week of Apr)

西条まつり
A generic name used to encompass the festivals
held by Saijō city’s 4 Shintō shrines that have upheld
tradition since the Edo period (1603-1868). The
procession of over 120 decorative danjiri and mikoshi
portable shrines along with taiko-dai (large floats
carrying taiko drums) is dazzling and gorgeous.

(Around mid-July)

Matsuyama Spring Festival(Oshiro Festival)

Uwajima Ushi-Oni Festival

うわじま牛鬼まつり
Features an Ushi-Oni (literally “oxdemon”) 5–6 m high in the form of aparade float or large mikoshi portableshrine. The huge Ushi-Oni, with thehead of a demon and body of a cow
is paraded through the city, carried byyoungsters clad in happi coats.

松山春まつり（お城まつり）
A range of different events are held inconjunction with the festival, allowing
visitors to experience Matsuyama’s
historical background, including anational yakyūken contest (involving
a game based on rock-paper-scissors
with dance that originated in the city).

MAP P28 G-4 (Saijō city)

MAP P27 C-7 (Uwajima city)

MAP P27 E-3 (Matsuyama city)(Around early Aug)

Imabari Onmaku Festival(Late Jan ~ early Feb)

Shōkenyama Park Ume blossoms
松軒山公園の梅Around 8,500 ume plum trees, largely of
the Nankō-ume variety, are found in this41-hectare (101-acre) park. A spot wherevisitors can enjoy gazing at the blossoms as
they stroll along at a leisurely pace.
MAP P27 B-925(Ainan town)(Mid-May ~ early June)

Nanrakuen Hana shōbu (Iris) Festival

南楽園の花菖蒲まつり
The largest event held in Nanrakuen, a Japanesegarden located in Uwajima city. In the garden’s
two hana shōbu (iris) fields, 250,000 irises from30,000 rootstocks bloom in full glory.
MAP P27 B-8(Uwajima city)

今治おんまくLarge festival inviting the full participation of city
residents for dance, folk entertainment and fireworks.
The fireworks display that ornaments the festival’s
finale is among the largest in Ehime Prefecture withover 10,000 fireworks lit off for the occasion.
MAP P28 F-3 (Imabari city)

TO P I CS
Fireworks displays take place throughout
the area around July and August.
Festivals and other events may be subject to change or cancelation. Please be awarethat optimal seasons for viewing flowers or autumn foliage may vary from year to year.

26

D

E

F

G
JR

Imabari

Complete Map of Ehime

1

Access to 20 Cities & Towns

JR Tokkyū (Limited Express)
Approx. 40 mins

JR Matsuyama
Sta.

Train

Kamijima

今治
ImabariSta.

Approx.

ImabariSta.

Approx.

Matsuyama 35 mins Imabari- 20 mins Imabari City
Central District
Yunoura ICICCar

Geiyo Kisen Ferry
1 hr 5 mins

Imabari
Sanbashi

Approx.

Approx.

Walk Approx.
10 mins

Yuge
Port

Karōto Car Ferry
5 mins

KarōtoPort

Imabari 35 mins Innoshima 15 mins
Minami ICICny

Takehara City

上島

Setouchi Bus
7 minsSa

Kamijima Town
Central District

Lin

Kamijima Town
Central District

Ohama PA

Innoshima-Kita

Kamiura81
Ikuchijima Island

Ikuchijima-Kita

21Ōyamazumi Shrine P8
Omishima
51

SekizenKamiura PA

2

Matsuyama
AirportBus
Car

Matsuyama
IC

Tobe

松山
Ōkaidō

Matsuyama Approx. 50 mins In front of Tobe Pottery
City Sta.
Traditional Industrial Hall

Bus

久万高原

Bus

JR Matsuyama- Approx. 1 hr 10 mins Kumakōgenekimae Station

Car

MatsuyamaIC

Nakajima

Matsuyama City
Central District

Tobe Town
Central District

Matsuyama Approx. 15 mins
Car
IC

Approx. 30 mins

Kumakōgen Town
Central District

41(Asanami)

Masaki
3

Train
Car

Matsuyama
City Sta.

Tōon

松前

Iyotetsu Railway
Approx. 16 mins

Masaki Sta.

Matsuyama Approx. 15 mins Masaki Town
IC
Central District

Iyotetsu Railway
Approx. 28 mins

Matsuyama
City Sta.

Train

東温
Minara Sta.

Matsuyama Approx. 20 mins
Tōon City
IC
Central District

Car

Car

JR Matsuyama
Sta.

Approx.
Matsuyama 10 mins

IC

Iyo
IC

Approx.
5 minsIyo CitySta.

Iyonada Monogatari P17

Iyo City
Central District
Setonaikai National Park

(Kitanada)(Iyo-nagahama)

Nagahama

197

Misaki

Sada-mis a ki Melody Line P18

Sadamisaki Peninsula

Yawatahama Minatto P18

八幡浜(Senjo)Uwa SeaUwajima Port

Uwajima-Kita

Uwajima-Minami
37
Tsushima

Tsushima Iwamatsu

re57(Kita-uwajima)(Uwajima)

320

Uwajima City
46

4

Mt. Daikoku-yama▲1106

Yamamoto-bokujō Farmʼs Shiba-zakura (Moss Pink) Festival P25

927

Sotodomari
Ishigaki-no-sato P19

42

45 Iwaya-ji P24
33(Ekawasaki)

Shimanto Town

Tōyo Port

The Railway History Park in Saijo P11

Iyo-Komatsu(Ishizuchiyama)

Toyonaka

Kanonji City

Asahi Beer Shikoku Brewery P11
Niihama East Port

13

(Iyo-himi)(Iyo-saijō)(Nakahagi)(Niihama)

ine

12

line

ky
hi S

uc

Ishiz

11

(Takihama)

Onohara

L
san

Yama

377

ToyohamaD

6Besshiyama

Shikokuchūō City

▲1766

y

wa
rive

Mt. Sasagamine

Mt. Iyo-fuji

319

Mt. Higashi Mitsumori-yama

Kochi

Shingu▲1486

Umatate PA

Ino Town

MikawaShingū Hydrangea
Festival P25(Awa-kawaguchi)

Michi-no-eki Kirinomori P12

6(Koboke)Hongawa

32

32

▲1525

Yanadani(Oboke)

440

197

45

Saijō

439
Mezuru-sō Inn P10
Shikoku Karst Rental Cycle Station P10

Niihama439

西条

JR Tokkyū (Limited Express)
Saijō
JR Matsuyama Approx. 1 hr
Sta.
Sta.
Train
Approx. 35 mins Approx. 35 mins
Saijō City
Matsuyama
Iyo-SaijōCentral District
IC
Car
IC

Shikokuchūō

新居浜

JR Tokkyū (Limited Express)
JR Matsuyama Approx. 1 hr 10 mins Niihama
Sta.
Sta.
Train
Approx. 40 mins Approx. 15 mins
Niihama City
Matsuyama
Iyo-Saijo
Central District
IC
Car
IC

四国中央

(土佐岩原)JR Tokkyū (Limited Express)
JR Matsuyama Approx. 1 hr 40 mins Iyomishima
Sta.
Sta.
Train
Approx. 5 mins
Approx. 1 hr
Mishima
Shikokuchūō City
Matsuyama-Kawanoe IC
Central District
IC
Car

Tsuno Town

UchikoHigashitsuno

Ōzu

内子

JR Tokkyū (Limited Express)
JR Matsuyama Approx. 25 mins
Uchiko
Sta.
Sta.
Train
Approx. 30 mins Approx. 3 mins
Matsuyama
Uchiko Town
UchikoIC
Central District
Car-Ikazaki IC

439

Seiyo

大洲

JR Tokkyū (Limited Express)
JR Matsuyama Approx. 35 mins
Iyoōzu
Sta.
Sta.
Train
Approx. 35 mins Approx. 10 mins
Matsuyama
Ōzu City
Ozu ICIC
Central DistrictCar

西予

JR Tokkyū (Limited Express)
JR Matsuyama Approx. 1 hr
Unomachi
Sta.
Train
Sta.
Approx. 55 mins Approx. 5 mins
Matsuyama
Seiyo-Uwa
Seiyo City
IC
IC
Car
Central District

41

381

Uwajima
19

441

Ainan

宇和島

JR Tokkyū (Limited Express)
JR Matsuyama Approx.1 hr 20 mins Uwajima
Sta.
Sta.
Train
25
Approx. 1 hr 10 mins
Approx. 3 mins
Matsuyama
Uwajima City
UwajimaIC
Central District
Asahi IC
381 Car

1065

Bus
Car

Kihoku愛南

Uwajima Bus
Jōhen
Uwajima Approx. 1 hr 20 mins
-eigyōsho
-ekimaeApprox. 1 hr 25 mins
Approx. 35 mins
Matsuyama
Tsushima
Ainan Town
IC
-Iwamatsu IC
Central District

Train
Car

Matsuno鬼北

Uwajima JR Approx. 35 mins Chikanaga
Sta.
Sta.
Approx. 1 hr 15 mins Approx. 30 mins
Matsuyama
Mima
Kihoku Town
IC
IC
Central District

Train
Car

松野

Uwajima JR Approx. 45 mins Matsumaru
Sta.
Sta.
Approx. 1 hr 15 mins Approx. 35 mins
Matsuyama
Mima
Matsuno Town
IC
IC
Central District

40 Kanjizai-ji
56

Johen

439
Ipponmatsu

TakaseSanuki Toyohama

Akagane Museum P12

Saijō Festival P2611 JR Yo
Niihama Taiko Festival P26
Iyo-Saijo

Mt. Kamegamori ▲1896

Omogo

494

Kochi

Ainan Town
34

380

12

Yusuhara Town

Mt. Sasayama ▲Misho

Uwakai Sea Maritime Park P19
Seawalker P19

61 Kouon-ji

Omogo-kei Gorge P10

Mori-no-kuni Poppo Onsen P20

Nishitosa

Mitoyo City

(Iyo-miyoshi)▲1541

UchiumiShōkenyama Park Ume blossoms P25

44 Taihou-ji

Kuma(Matsuchi)(Nishigaho)

859 Kokubun-ji

Sakura Sanri PA
Ishizuchi-san SA
Kawauchimont-bell OUTDOOR OASIS ISHIZUCHI
64 Maegami-ji(Yoshinobu)

Matsuno Town

Shopping
Onsen

Mt. Myōjin-san

Michi-no-eki MORI no SANKAKU-BOUSHI P20
Oniōmaru P20(Matsumaru)

GourmetTakumaToyo

Saijō City

197
(Izume)Sightseeing/ Activity /Event

Mt. Ōkawa-mine

Yusuhara
HiyoshiRecommended spot

Towel Museum P7

Tōon City

Tenkū no Sato Sansan P10(Chikanaga)

Uwajima Castle P19
Uwajima Ushi-Oni Festival P26

Nametoko-keikoku Gorge P20
Tsushima Canyoning P20
TakataNiji-no-mori Kōen, Osakana-kan Aquarium P2056

1/415,000

320

Hiromi

Ehime

Shikoku karst P10

2

Kihoku Town

(Fukata)

46 Joruri-ji

Private railway
PrefecturalborderCounty/Municipal border

Town hall
Branch oﬃce
Roadside
station（Michi-no-eki）erJapanese garden Nanrakuen P19
Nanrakuen Hana-shōbu (Iris) Festival P25

10km(Muden) (Futana)(Ouchi)(Takamitsu)

53

52

to

Ashizuri Uwakai National Park

Mima (Iyo-miyanoshita)JR Y Mima

47 Yasaka-ji▲1111

41 Ryuko-ji(Iyo-yoshida)

Tobe Town

Shirokawa

35

Asakura▲ 1233(Yokogawara)

City hall

Imabari-Yunoura

Mt. Higashi Sanpōgamori

Oda

Riv

Ikata Town
Central District

Yoshida11

33

Mt. Amatsutsumi-yama

29
Hiji River
Nomura42 Butsumoku-ji(Tachima)(Minami-iyo)

Prefecturaloﬃce(Iyo-sakurai)(Nyugawa)

36

Seiyo City

Fukuyama City

National Route
Main
prefectural RouteGeneralprefectural RouteJR line1120(Iyo-tomita)

196

Toyo-Tanbara
Tobe Zoological Park
Komatsuof Ehime Prefecture P13 Tanbara
62 Houju-ji
Iyo-Komatsu-Kita (Iyo-komatsu) 63 Kichijo-ji
Zip-line P13

49 Jodo-ji

48 Sairin-ji

Kawabe44

Seiyo-Uwa(Unomachi)

Uwa

Michi-no-eki Minato Oasis Uwajima Kisaiya Hiroba P19

5441

43 Meiseki-ji

31

Yusumizugaura Rice Terraces P19

0

ay
w

(Kami-uwa)

47

OnoharaLʼespace City P13
Doi
60 Yokomine-ji(Sekigawa)
Mishima-Kawanoe Port
Tobeyaki Pottery Center P13(Iyo-doi)(Minoura) Toyohama SA(Akaboshi)
12
Ehime Prefectural
Botan-chaya Teahouse Kanbotan
Irino
PA(Kawanoe)
Niihama9
Tōban-no-michi Walkway P13 Shigenobu (Winter Peony) Festival P25
Matsuya
Science Museum P12
Kawanoe
Kagawa(Iyo-sangawa)ma Expressway
Tobe Pottery Traditional
Kawanoe JC
Minetopia Besshi P12
Mount Ishizuchi P11(Iyo-mishima)
Doi
Industrial Hall P13
Iyomishima
Shirai-no-taki Falls P13 Ishizuchi Momiji Festival P26 194
Kawanoe Higashi JC
66 Unpen-ji
Mt. Akaboshi-yama
Mishima-Kawanoe Kamibun PA
47 Niihama City
▲1453
KUMA SKILAND P10 494
65 Sankaku-ji
379
Ikeda PAMt. Higashi Akaishi-yama▲1982
Ishizuchi Tozan Ropeway P11
Hirota▲1706
Suiha Kōgen P12
5
Ikeda
192
▲1859
Kumakōgen Town

55

29

Ikata Town
Central District

8

56

Line
odo

7

Approx. 1 hr 15 mins

30

25

an

Car

MatsuyamaIC

Garyū-sansō P15
Ohanahan Streetʼs Meiji-era townscape P15
Ukai (cormorant ﬁshing) in Ōzu P15
Ōzu Akarenga-kan P15 Hijikawa 56
Garyū-no Watashi Boat P15

Akehama

Iyotetsu Nanyo Bus
40 mins

Yawatahama
Sta.

(Iyo-iwaki)

Straw mammoth P16(Kita-iyo)

Ikazakiim

JR Matsuyama
Sta.

MikameUnomachi townscape P16
Kaimei Gakkō P16
Uwa-kome Museum P16

伊方

JR Tokkyū (Limited Express)
Approx. 50 mins

Kokemushiro P16

Matsuyama (Kume)(Iyo-yokota)

Tenjinsanshi Paper Factory P14

Sh

6

Ikata

348

Central District

IC(Futaiwa)

26(Kitayama)

56

Michi-no-eki Fresh Park Karari P14
379
Uchiko-Ikazaki

44

xp

Approx.
Approx.
Matsuyama 40 mins Ōzu Minami 20 mins Yawatahama Ctiy

IC

197

Ozu-Kitatada

ss

Sta.

(Uchiko)(Ikazaki)(Niiya)Yawatahama City

JR Tokkyū (Limited Express)
Approx. 50 mins
Yawatahama

42(Iyo-tachikawa)

Uchiko PA Uchiko Town

Ozu

(Iyo-ōzu)JR Yosan Line

(Yawatahama)

Uchiko(Goro)(Nishi-ōzu)(Iyo-hirano)(Iyo-ohira)Futami

317

Kawauchi

50 Hanta-ji

Iyo-Nada SA 23

Iyo

378 (Konokawa)(Shimonada)

54(Haruka)

Ōzu Castle P15

aE

Car

JR Matsuyama
Sta.

Ōzu City

Honai

24(Hataki)m

Train

Ikata Town

Yawatahama Port

Yawatahama

43

Sunﬂower ﬁelds of Gorō, Ōzu city P26

atsu

Misaki Port(Iyo-shirataki)

28

Ikata

M

5

i

Seto

ya

sadamisaki hana hana P18
Sada-misaki
Lighthouse P18(Kushi)Iyo City (Iyo-shi)

Nakayama (smart IC)
Yōkaichi & Gokoku townscape P14
Japanese Wax Museum &Kamihaga-tei residence P14(Iyo-nakayama)
Uchiko-za Theatre P14
NakayamaŌmori Japanese Candle P14(Iyo-izushi)▲ 986

Dōgo Onsen
51 Ishite-ji P24(Ichitsubo)(Torinoki)(Gunchu)(Iyo-kaminada)

Mt. Takanawa

Matsuyama City

(Matsuyama-shi)(Mukaibara)

Yuyake -Koyake Line P17

57 Eifuku-ji
58 Senyuu-ji

17

20(Komachi)

ine

Train

JR Tokkyū (Limited Express)
Approx. 8 mins

Hojo

(Horie)(Mitsuhama)(Masaki)Futami Seaside Park P17

22
53

Imabari Onmaku Festival P26

56 Taisan-ji

Tamagawa(Iyo-wake)

JR Y
osa

4

伊予

52 Taisan-ji

nL

Iyo

196

(Koyodai)(Takahama)

Masaki Town

Onomichi City

Innoshima Island

ServiceJunction Interarea
change Parking
area
Expressway

Legend55 Nankobo
Imabari Port

Imabari City Imabari (Imabari)(Awai)

Matsuyama Kanko Port

Matsuyama Airport (Matsuyama)

Kururin Ferris Wheel P5
emifull MASAKI P17(Yanagihara)

54 Enmei-ji

Kikuma(Iyo-hojo)

53 Enmyou-ji

Matsuyama Castle P5
Saka no Ue no Kumo Museum P5"Botchan Train" P5
Bansuisō P5
Smiley Ehime Oﬃcial Souvenir Shop P23
Matsuyama Ropeway Shopping Street P5
Matsuyama Spring Festival (Oshiro Festival) P25
Matsuyama Festival P26

yswa

Ikuchijima-Minami

Expressway

72"Dōgo Onsen Honkan" P6
Ikina
Iwagi
Dolphin Farm Shimanami P8
Hakata 50
Dōgo Onsen Annex Asuka-no-Yu P6
Yuge
Sora-no-Sanpomichi（sky promenade & footbath）P6
Hakatajima
Hakatajima Island
Kamijima Town
Kurushima
StraitBotchan Karakuri clock P6
Miyakubo
Enman-ji Temple P6Ōshima Island
Namikata
Kamijima-chō Sea Kayaking P7
Oshima-Kita
Isaniwa-jinja Shrine P6
317
Murakami KAIZOKU Museum P8
Yoshiumi
Kurushima
Dōgo Haikara Street P6-Kaikyo SAŌshima-Minami(Hashihama)Matsuyama Dōgo Autumn Festival P26
Kirō-san Observatory Park P7
Imabari-Kita(Iyo-kameoka)
Kurushima-kaikyō Rapids Observation Boat P8(Kikuma)
Onishi(Onishi)

JR Shikoku Bus

Iyotetsu Bus

Limousine bus
Approx. 29 mins

Approx. 20 mins

Kumakōgen

砥部

iseto E
ish317

Onomichi Bridge
47

Innoshima-Minami

Setoda PAŌmishima

Matsuyama

Mukaishima

51

65(Onomichi)

Mukaishima Island

I

313

182

２

Nishiseto-Onomichi185eŌmishima Island

Approx.
5 minsKamiyugePort

Mihara City

ōM

ain

H
Sanyo Shinkansen (bullet train)

res

C

xp

B

N

A

55

52

28

439

Miyoshi-Higashi

Access to Ehime

Hiroshima JCT

Yamaguchi

Hiroshima Onomichi
Shin-Onomichi

Hiroshima

Hiroshima Port

Fukuyama-nishi

KokuraPort

Sapporo（Shin-Chitose）

Yanai Port

Iyo-Nakayama

Beppu Port
Beppu

Iyo-Ōzu
Yawatahama
Yawayahama Port

Saganoseki
Port

Unomachi
Iyo-Yoshida

Usuki

56

Usuki Port

Tsushima-Iwamatsu

The indicated required travel times for all means of transportation are rough estimates.
Please note that the actual time required may differ depending of factors such as theweather, service and time of day.

【International】

ANA/IBEX

2 hrs 15 mins

ANA/JAL

1 hr 35 mins

EVA Airways
2 hrs 30 mins

ANA/IBEX
ANA/JAL

Jeju Air
1 hr 30 mins

JAL

ANA

Matsuyama Airport
Limousine Bus

Matsuyama Airport
15 mins

JR Matsuyama EkimaeDŌgo Onsen

196

Dōgo Onsen Ekimae♨

3 minsEhime Shinbunsya Mae

Matsuyama
AirportMatsuyama-City
33
Station56

11

Dōgo Onsen Ekimae

Okinawa (Naha)

1 hr 50 mins

197

Kochi
Expressway

Line

441

381

Kubokawa

Tokyo(Hanada/Narita)

Kotoku Line

Kotohira

Kochi

Nagoya (Central jJapan Int’l)

Kobe-Awaji-Naruto
Expressway

193

NarutoNaruto JCT
Naruto318

Tokushima Expressway

192

KansaiInternational
AirportIzumisano JCT
Wakayama

Tokushima

Tokushima Line

Awa-Ikeda

Tokushima

Dosan Line

Mugi Line

Kochi

SusakiAwajishima

Takamatsu

Sakaide JCT Takamatsu
Chuo
Takamatsu Expressway

Nihama

32

195

Gomen

Tosa Kuroshio
Railway

Susaki-Higashi
Shimantocho-Chuo

Kaifu

Kannoura
Nahari55

Asa Seaside
Railway

JR LineNanki-Tanabe

Shinkansen
Expressway

Muroto321

Nastional Route55 mins

Tokyo(Narita)

Nagoya8 hrs 15 min

10 hrs 40 min

Kyoto

5 hrs 45 mins

7 hrs 10 mins

Osaka(Itami)

50 mins

Fukuoka

55 mins

Kagoshima

1 hr 45 mins

Hiroshima

12 hrsOkinawa(Naha)

Matsuyama
Airporthttp://www.matsuyama-airport.co.jp

Iyotetsu

Osaka
Kobe
Okayama

3 hrs 15 mins

ShinOnomichi

2 hrs 30 mins

Fukuyama

3 hrs

Fukuoka

10 hrs 30 mins

Takamatsu

2 hrs 45 mins

4 hrs 40 mins

3 hrs 20 mins

Tokushima

3 hrs 30 mins

3 hrs 50 mins

Kochi

2 hrs 40 mins

2 hrs 55 mins

Kure stop at Kure 1 hr 20 mins
Kure

7 hrs by Ferry

Yamaguchi

2 hrs 30 mins by Boyo ferry（Yanai Port）

Ōita（Usuki）

2 hrs 30 mins by Kyushi Orange Ferry
2 hrs 20 mins by Uwajima Unyu FerryŌita（Beppu）

3 hrs by Uwajima Unyu FerryŌita（Saganoseki）

1 hr 10 mins by Kokudo Kyushi FerryOsaka

7 hrs 40 mins by Shikoku Orange FerryTokyo

Matsuyama
Kanko Port

MatsuyamaMitsuhama Port

NagoyaHakataYawatahama
Port

Tokushima

Misaki Port

3 hrs 20 mins
Tokaido/Sanyo Shinkansen

Hiroshima

Takamatsu*The indicated required Shinkansen travel times are for when the Nozomi is used.

Tokaido/Sanyo Shinkansen

Shin-Osaka

Yawatahama
Port

Kochi

1 hr 40 mins
Sanyo Shinkansen
50 mins
Sanyo Shinkansen

Times CAR RENTAL (Matsuyama Airport) … TEL089-972-8371
ORIX Rent a Car (Matsuyama Airport Botchan)… TEL089-973-9554[Near Matsuyama Kanko port]

Ishizaki Kisen Rent a Car ……………… TEL089-951-6123

2 hrs 50 mins

Sanyo Shinkansen
1 hr 50 mins
Limited express Ishizuchi
2 hrs 30 mins
Limited express Ishizuchi & Uzushio
4 hrs (transfer at Takamatsu)
Limited express Shiokaze / Ishizuchi & Nanpu/Shimanto
4 hrs 30 min (transfer at Tadotsu)

Rail pass for overseas visitors to Japan

JR Shikoku

Rental cars
ORIX Rent a Car (Matsuyama Airport) ……… TEL089-905-6388
TOYOTA Rent a Car Nishi-shikoku (Matsuyama Airport)…… TEL089-972-6100
Nissan Rent a Car (Matsuyama Airport) …… TEL089-974-2341
Nippon Rent a Car (Matsuyama Airport) …… TEL089-973-6811
0120-957543
Budget Rent a Car (Matsuyama Airport) ……

Limited express
Shiokaze on
Seto-Ōhashi/Yosan lines

40 mins

Tōyo Port

Contact information
Ishizaki Kisen : TEL089-953-1003 Boyo Ferry : TEL089-951-3509
Shikoku Orange Ferry (Toyo) : TEL0898-64-4121 Kyushi Orange Ferry (Yawatahama) : TEL0894-22-5094
Uwajima Unyu Ferry : TEL0894-22-2100 Kokudo Kyushi Ferry : TEL0894-54-017
Mastuyama Kokura Ferry : TEL089-967-71803[Near Matsuyama Airport]

Japan Bus Online

2 hrs 40 mins
by Ishizaki Kisen ferry

Kokura（Osaka Nanko Port）

2 hrs 50 mins

1 hr 10 mins by Ishizaki Kisen
Super Jet Ferry non-stop to Matsuyama

Hiroshima/
7hrs 50min（Daytime）5hrs 40min（Night）/
7hrs 20min（Daytime）6hrs （Night）
8 hrs 15 mins

By Train

By Ferry

JR Shikoku BusTokyo

Nagoya（Central Japan Int’l）

1 hr 5 mins

Iyotetsu Express Bus

Tokyo(Haneda)

Minamimachi-Kenminbunka
Kaikan Mae
4 minsIyo-Saijō

Niihama-Higashi
Port
KawanoeIyomishima440

By Highway Bus

Sapporo(Shin Chitose)

6 minsJR Matsuyama
Matsuyama-City Station
Ekimae5 minsEhime Shinbunsya
MinamimachiMae
JR MatsuyamaŌkaidō
Kenminbunka
StationKaikan Mae
7 minsŌkaidō

Tōyo Port
Yosan Line

Osaka

Osaka Nanko
Port

SakaideTosa Kuroshio Railway

Matsuyama

JAC

China Eastern
Airlines
1 hr 40 min

Osaka (Itami)

Matsuyama

Matsuyama
AirportShin-Kobe

OkayamaGK

Nyugawa

Suita

Cape Ashizuri【Domestic】

By Airplane

Shanghai,
China（Pudong）

SukumoKagoshima

196

Ekawasaki
YodoTsushima-Takata

Saiki

Seoul,South Korea（Incheon）

320

Uwajima

Okinawa

Kobe Osaka (Itami)

Miki

Seto-Ōhashi line

Utazu

Tadotsu

Kawauchi Iyo-Komatsu JCT
Niihama Doi
Iyo
Matsuyama Expressway
Nakayama (Smart IC)
Mishima-kawanoe
Iyo-Saiyō
UchikoShinguUchiko-Ikazaki
Ozu
194
Ozu-Kitatada
33

Seiyo-uwa
Mima

Uwajima-Asahi

Taipei

Iyo

Misaki Port

Beppu

OkayamaOkayama

Seto-Chuo
Expressway

Imabari-Kita
Imabari

Imabari
Iyo-Hōjyō Imabari
YunouraToyo-Tanbara
Matsusyama
Iyo-Komastu
Matsuyama 11
Iyo-Komastu

Matsuyama
AirportKagoshima

429

t

Fukuoka

Fukuoka

Taipei,Taiwan(Taoyuan)Matsuyama
Kanko Port
Mitsuhama Portra PorEhime

Shanghai

Sanyo Shinkansen

OkayamaJCT

Seto Ohashi←Koku

HanedaNaritaItami Nagoya

KurashikiJCT

Fukuoka

HakataSeoul

Kurashiki

Nishiseto Expressway（Setouchi Shimanami
Sea Route）

Shin-Shimonoseki
KokuraSanyo Expressway

Fukuyama

Kure Port

Shin-Osaka

Chugoku Expressway

Nishiseto-Onomichi

Hiroshima-Kita

Yamaguchi JCT[Near JR Matsuyama Station]「ALL SHIKOKU Rail Pass」

For full enjoyment of Shikoku by train, we
recommend the convenient and economical“ALL SHIKOKU Rail Pass” which allows users
unlimited travel on Shikoku trains as well as
Shōdoshima ferries & buses.

Eki Rent a Car Shikoku (Matsuyama) ……… TEL089-941-5235
TOYOTA Renta a Car Nishi-shikoku (Matsuyama)… TEL089-931-0100
Nippon Rent a Car (Matsuyama) ………… TEL089-933-4066
Times CAR RENTAL (Matsuyama-eki mae) … TEL089-932-7085
ORIX Rent a Car (Matsuyama-eki mae) ……… TEL089-932-2005

Website[Other]

ORIX Rent a Car (Matsuyama) ………… TEL089-926-8002
Nissan Rent a Car (Matsuyama) ………… TEL089-931-4123
Times CAR RENTAL (Matsuyama) ……… TEL089-923-0591
Budget Rent a Car (Matsuyama) …………… 0120-957543
Nippon Rent a Car (Okaido) …………… TEL089-913-0919

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