Hakuhodo DY ONE Inc.

Hakuhodo DY ONE recertified as a 2024 CX Partner
under the LINE Yahoo Partner Program

Tokyo, June 25, 2024 -- Hakuhodo DY ONE Inc. (headquarters: Tokyo; Chairman and Representative
Director: Yuzo Tanaka; President and Representative Director: Hiroto Kosaka; hereinafter, Hakuhodo
DY ONE) is pleased to announce that it has once again been recognized as a CX Partner for fiscal 2024
under the LINE Yahoo Partner Program, which certifies partner companies that specialize in theoperation, support and research of various corporate services offered by LY Corporation (headquarters:
Tokyo; President and Representative Director: Takeshi Idezawa; hereinafter, LY).

■LINE Yahoo Partner Program
The LINE Yahoo Partner Program certifies and honors advertising agencies and service developers inthe Sales Partner, Technology Partner, Network Partner and CX Partner categories with the aim to
actively promote LINE’s and Yahoo Japan’s marketing and CX solution services.
*Certification is conducted for the following four categories: Sales Partner (Certified Partner, Store Promotion Partner, Ads
Operation Badge, Ads Policy Badge); Technology Partner; Network Partner (LINE Network Partner, Yahoo! Ad Network Partner);and CX Partner.

�CX Partners
CX Partners are partner companies recognized for helping client companies resolve management issues
through LINE Yahoo services, such as individual and corporate LINE official account services, LINE Ads,
LINE Mini App (a platform that enables companies to provide services via LINE), and Business
Manager* (a data utilization platform that integrates and manages LINE internal and external data).
Partners who make significant contributions to client corporate value using LINE marketing and datasolutions are recognized as CX Partners for “creating new corporate added value.”*Business Manager is only able to link informational data that has obtained user consent.

Hakuhodo DY ONE began promoting one-to-one communication between users and companies thatutilize LINE with DialogOne®(*1), a CX promotion solution that it developed and provides. With ourstrength in account management using the latest technologies, we have built a track record withnumerous prominent CX projects. Furthermore, working with Hakuhodo DY Group companies, we havecreated a team with extensive experience in data clean rooms and the ability to handle all aspects fromthe proposal to the implementation of analytical methods.
In fiscal 2024, we were recognized as the highest-ranking Premier Technology Partner. In recognition ofour initiatives, we were awarded three certification badges as a company, the most for any one company
in Japan, and four certification badges as a group(*2). Hakuhodo DY Media Partners was also certified asa Premier Sales Partner for the first half of fiscal 2024 and won the Ad Operation Badge(*3).
Hakuhodo DY ONE will continue to work in a strong partnership with LY to actively help companies
resolve their management issues with LINE and Yahoo Japan marketing and data solutions.

(*1) DialogOne® is a messaging management solution for communication platforms such as LINE. By bridging customer data
owned by companies and governments with social media account data, this solution enables high-precision utilization ofLINE. With a wealth of implementation experience, a comprehensive range of functions, and advanced technical expertise,
DAC provides organizations comprehensive and customized CRM support.
https://solutions.dac.co.jp/dialogone (Japanese)(*2) May 2,2024,News Release：Hakuhodo DY ONE certified Premier Technology Partner, communications category, under theLINE Yahoo Partner Program, for the second consecutive year～The most certification badges in Japan, the highest honor
for the 7th time～ https://www.hakuhodody-one.co.jp/news/news_release_20240523_02.html (Japanese)(*3) June 11, 2024, notification: Hakuhodo DY ONE and Hakuhodo DY Media Partners both recognized as Premier Sales Partner
for the first half of fiscal 2024 under the LINE Yahoo Partner Program. Also awarded Ads Operation Badge on its own.
https://www.hakuhodody-one.co.jp/news/detail20240611.html (Japanese)####＜Corporate Information＞■Hakuhodo DY ONE Inc.
Head Office：Representative ：https://www.hakuhodody-one.co.jp/en/

4-20-3 Ebisu, Shibuya-ku, Tokyo
Yuzo Tanaka, Chairman of the Board, Representative Director
Hiroto Kosaka, President, Representative Director

Shareholders：

Employees：

100% owned by the Hakuhodo DY Group
Approx. 3,000 (April 1, 2024, forecast)Start of integration ：April 1, 2024

Business

Planning, consulting, agency operations and investment activities：

related to all aspects of digital marketing*On April 1, 2024, D.A.Consortium Inc. (DAC) and Irep Inc. (Irep) merged to establish and begin operations as a newcompany called Hakuhodo DY ONE Inc. As the two companies move to integrate operations, for the time being, DAC andIrep will continue to conduct transactions, hire directors and employees, and handle other business matters as they havein the past. Full integration is scheduled to take place after 2025.

For inquiries regarding this News Release
Hakuhodo DY ONE Inc.

Public Relations /E-mail：info-pr@hakuhodody-one.co.jp