Lush Prize for Public Awareness 2015
Research Paper

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

1	
  

1

Executive Summary

The Lush Prize is now in its fourth year and supports excellence and innovation byorganisations working to end animal testing.
The Public Awareness Prize is one of five categories in the awards. The otherawards are Young Researcher Prize, Training Prize, Lobbying Prize, and Science
Prize.
This Prize is aimed at rewarding individuals or Non-Governmental Organisations(NGOs) raising public awareness of ongoing animal experiments and it is open to
projects anywhere in the world.
The reason for this Prize is described as1:
Partial legislative victories have led to the common misconception that animal
testing, especially for cosmetics, no longer takes place and it is therefore vital thatthe public is reminded that this cruel and unscientific practice does continue in many
areas of the world.
Support is essential for public awareness activities to ensure that the issue of animal
testing remains high on the political agenda. We are therefore seeking to reward
excellence and innovation by organisations working in this field.
It is clear from the Lush Prize that the five categories are not isolated. Publicawareness and lobbying initiatives go hand in hand, and are often conducted by thesame NGOs. A bespoke campaign often has elements of all five areas, and publicawareness raising and lobbying particularly go hand-in-hand.
“Scientific innovation needs to go hand-in-hand with policy change, to ensure that
end-users of new testing approaches (both industry and regulator) are receptive andresponsive to the new methods”2.
This report looks at public awareness and how it operates within the key issues withregards to animal testing over the few years that the Lush Prize has been in
existence.
Also included is a list of organisations around the world active in creating awarenesslocally, nationally or internationally, on animal experimentation.
In addition, the paper ends with a list of organisations that merit particularconsideration for the Lush Prize because of their outstanding work in the field:
1
Humane Research Australia: For a range of public awareness campaigns
highlighting primate experiments, rehabilitation and rehoming animals from labs,
testimonials from animal lab workers and Be Cruelty Free Australia.
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
1
2

Public Awareness Prize. Lush Prize. www.lushprize.org/awards/public-awarenessEditorial: The 2012 Lush Prize Awards. BéruBé, K.A. & Brown, K. ATLA 41, 419–422, 2013

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

2	
  

(HRA won the Public Awareness Prize in 2014)
2
Bite Back: For their Scientific Database on vivisection and Hotline forwhistleblowers.
3
Svoboda zvírat (Freedom for Animals): For their outreach work and promotionof the Humane Cosmetics Standard (HCS) and humane standard for detergents forhousehold use (HHPS). The organisation grants the HCS and the HHPS
international certificates to Czech companies fulfilling given criteria.
4
SOKO Tierschutz: For their investigation of Tübingen Max Planck Instituteand campaign following it. The campaign raised awareness on the plight of primatesin laboratories and included online actions, as well as demonstrations, including one
in Stuttgart and Tübingen involving thousands of people.
5Ärzte gegen Tierversuche e.V. (Doctors Against Animal Experiments): For
their scientifically based information on animal experiments and campaigns against
dissection and the use of animals in botox testing. Also for their work supporting
Eastern European universities in replacing animal use in education.
6
Humane Society International India: For their campaign Be Cruelty Free which
led to India's Drug Controller General to call for the last remaining animal tests to beeliminated from India’s cosmetics standard. The campaign now includes a ‘Tip Line’so people can report cases of illegal animal testing of cosmetics.
7
Japan Anti-Vivisection Association: For public awareness raising by holding
panel exhibitions to inform about animal testing.
(JAVA won the Public Awareness Prize in 2012)8
NZ Anti-Vivisection Society: For their outreach, demonstrations, petitions to
Parliament and submissions to government and regulatory authorities.
(NZAVS won the Lobbying Prize in 2014)9
Dyrevern Alliansen (The Norwegian Animal Protection Alliance): For their
guide to cruelty-free cosmetics lists and app.
10
VITA Animal Rights Centre: For their outreach work and demonstrations andtheir work to end animal experiments in universities.
(VITA won the Public Awareness Prize in 2012)11
Djurrättsalliansen: For their outreach street work, their primate campaign andrescue work. Also their work to reveal experiments to the public, particularly dog
experiments.
12
Ligue suisse contre la vivisection: For their rallies and their ‘BIOTECH’
campaign for the development of new alternative methods.
13InterNICHE: For their extensive work against the use of animals inexperiments and dissections in educational facilities.
(InterNICHE won the Training Prize in 2012)
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

3	
  

2

Introduction

NGOs have campaigned against animal testing since the 19th century. The American
Anti-Vivisection Society (AAVS) was formed in 1883 and the British Union for the
Abolition of Vivisection (BUAV) in 1898, both inspired by the passing into British law
in 1876 of the first regulation of vivisection, the Cruelty to Animals Act.
A changing of public opinion, largely due to NGOs, resulted in the EU banning themarketing of animal-tested cosmetics in 2013 (a testing ban on finished cosmetic
products was introduced in 2004, followed by a ban on testing ingredients in 2009).
A number of countries outside the EU are also now seeking to adopt similar bans.
Israel had already banned using animals to test personal care and householdproducts in 2007, but in 2013 introduced a ban on marketing of animal-tested
products, similar to that in the EU. India prohibited testing cosmetics and theiringredients on animals in 2014. Croatia has banned animal tests for cosmetics andhousehold products and ingredients and Norway has banned the use of animals totest cosmetics ingredients. Also in 2014, Brazil banned the use of animals in tests forcosmetics where alternatives have already been established. In 2015, in New
Zealand, The Animal Welfare Amendment Bill was implemented, which bans the useof animals to test cosmetic products or their ingredients. Cruelty Free International
hopes Australia will follow. Korea has launched a bill that will introduce a ban on
animal testing of cosmetics where accepted non-animal alternatives are available.
However, there are still many challenges, not only in taking the cruelty-freecosmetics campaign globally (with initiatives such as Be Cruelty Free3 and Cruelty
Free International4) but also with issues such a chemical testing under the European
chemical testing regime, Registration, Evaluation and Authorisation of Chemicals(REACH). Unfortunately, over 80% of the world still allows animals to be used in
cruel and unnecessary cosmetics tests5.

3

Public Awareness

3.1

What is Public Awareness?

Public awareness campaigns need to keep up with current trends, whether that issocial media, blogs, mainstream media, mobile phone applications or improving
general communication methods with target audiences. They should show them
there are better alternatives and/or ways in which they can help rectify the situation.
Outreach events such as flyering, presentations, education talks and tabling are also
crucial. The use of positive public figures can also help campaigns along by raisingawareness.
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
3

www.hsi.org/issues/becrueltyfree/be_cruelty_free.html
www.crueltyfreeinternational.org
5
www.crueltyfreeinternational.org/en/about-us	  4Lush Prize for Public Awareness, 2015 – Research Paper

	
  

4	
  

These campaigns aim to draw attention to issues and bring about social change,changing behaviours rather than simply changing opinions, encouraging public
engagement to form a personal state of connection with the issue.
Strategic approaches, such as the use of SMART objectives6, to the issues are
crucial and organisations such as the Humane Research Council provides access to
the research, analysis, and strategies that maximise effectiveness of NGOs andindividual campaigners to reduce animal suffering.
All of these methods can raise the level of exposure to the public but this does notalways mean that awareness has been raised and it certainly does not always resultin changing opinions or behaviours (“attention does not necessarily result insupport”, according to Ronald D. Smith, Professor of Public Communication7).
3.2

Online Activism

Social media has become an important tool in public awareness campaigns. It takes
skill however to effectively communicate on behalf of a brand. When NGOs need tocommunicate goals, or generate buzz, social media is the cornerstone of success.
There can be a temptation however to believe that a few thousand ‘hits’ to a web
page, or a thousand ‘likes’ on Facebook (or even a story in a national newspaper) isa success. However, unless significant inroads are made on the way to achieving theoverall goal (e.g. a ban on testing cosmetics on animals), these individual factors are
no more than stepping stones.
Internet-based campaigns can create a widespread involvement at a crucial momentin a campaign.
3.3

Changing Human Behaviour

The root cause of most animal suffering is human behaviour, and so any campaign
should focus on outcomes, or rather, changing behaviours, over changing opinion.
Several opinion polls have revealed that many, many people are against the use ofanimals in cosmetics testing. However, only their change in behaviour will put an end
to it, whether that be writing a letter to a Government or ceasing to purchaseproducts that have involved animal testing.
Campaigns should have a critical path based on events and activities whichevidence shows will lead to outcomes, and not to deviate from it. As a rule,campaigners should research, develop, test and then implement a plan, and not wait
for public opinion.
Much is known about what motivates people and lies behind their attitudes andbehaviours but this field of knowledge is often under-utilised by campaigners working
on animal issues, leading to campaigns that are potentially not as targeted oreffective as they could be.
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
6
7

http://en.wikipedia.org/wiki/SMART_criteria
Strategic Planning for Public Relations. Ronald D. Smith. Routledge, 2012	
  Lush Prize for Public Awareness, 2015 – Research Paper

	
  

5	
  

For campaigns, the importance of behaviours is that they are intrinsic to realoutcomes. To eliminate animal testing, people must change what they do, not what
they say.
Behavioural changes not only need to be made by consumers, but also by the
researchers themselves. This often involves long-term, complex work to change theawareness, attitudes and beliefs of the scientific community, both at an individualand collective level, through participatory workshops, education, training and working
together, and this in turn changes their behaviour and practices. A good, long lasting
behaviour change can only happen if the researchers themselves truly believe in,and adopt, good management and working practices.
3.4

Public Engagement

People for the Ethical Treatment of Animals have stated that experience has taught
us that provocative and controversial campaigns make the difference between
allowing important yet depressing subjects to remain invisible and exposing them tothe public’8. Once people are aware of the issues, this needs to lead to public
engagement. Those people need to be encouraged into taking action of some sort,whether to change their individual habits/practices/purchases, encourage others toalso take action, or to lobby for legislative change.
One reason for the success of the EU ban on animal testing of cosmetics is thatNGOs and some cosmetics companies made it easier for the public to engage andimplement change: making them aware of issues (through investigations, media
coverage, street stalls, protests); providing information in attractive and easilyaccessible ways (e.g. cruelty-free guides in booklet form, on websites and as mobile
phone apps) and making high-quality, attractive, cruelty-free products easily
available (e.g. high-street stores such as Lush and encouraging mainstream brands
to sign up to recognised cruelty-free protocols and label products with the Cruelty
Free International bunny logo).
The staggering numbers of animals exploited in laboratories, factory farms, etc. canbe not only difficult to comprehend but can result in target audiences being unable toidentify with the subjects of concern.

4

Key Campaign Issues

4.1

Cosmetics Testing

Slowly but surely, the cruel practice of using animals for cosmetic testing is fading
into obscurity. Countries across the globe are stepping up on behalf of the animals
suffering in labs for the sake of cosmetic testing by enacting all-out bans on thepractice. One of the most difficult issues faced by cosmetics firms over the last two
years has been the different regulations on animal testing in Europe and Asia.
Recently, we’ve seen India do away with cosmetic testing on animals and several
others introduce legislation that will lead to bans. There is now a ban in place on
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
8

www.peta.org/about-peta/why-peta/peta-tactics

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

6	
  

animal testing for cosmetics and their ingredients in the European Union, as well ason the sale of some cosmetics that have been tested on animals elsewhere in theworld. Unfortunately, animals including rabbits, guinea pigs, mice and rats areroutinely injected, gassed, force-fed and killed for cosmetics testing worldwide. In a
global market it is important that all countries ban the practice to avoid animal testing
simply being moved around the world to those countries with no effective laws.
Animal tests may still be carried out around the world for three main reasons –regulators have not yet approved or accepted new non-animal tests; some cosmetics
companies are selling products with innovative ingredients where they are still using
traditional animal tests and governments around the world are still allowing the tests
to happen.
In the past few years global initiatives to take the cruelty-free cosmetics campaign toindividual countries have been launched, most notably the Humane SocietyInternational’s Be Cruelty Free and Cruelty Free International (formerly BUAV).
4.1.1 European Union
The European Union (EU) has moved steadily over the last decade to tighten
regulations, ending animal testing first for finished products, then for most, followedby all ingredient tests and, in 2013, for imports as well. Croatia has banned animal
tests for cosmetics and household products and ingredients, and Norway hasbanned the use of animals to test cosmetics ingredients.
The EU Cosmetics Directive (76/768/EEC) provides the regulatory framework for thephasing out of animal testing for cosmetics purposes. Specifically, it establishes:•

Testing ban – prohibition to test finished cosmetic products and cosmetic
ingredients on animals;•

Marketing ban – prohibition to market finished cosmetic products andingredients in the EU which were tested on animals.

The same provisions are contained in the Cosmetics Regulation, which replaced theCosmetics Directive in July 2013.
The testing ban on finished cosmetic products applies since 11 September 2004; thetesting ban on ingredients or combination of ingredients applies since 11 March
2009. The marketing ban applies since 11 March 2009 for all human health effects
with the exception of repeated-dose toxicity, reproductive toxicity, and toxicokinetics.
For these specific health effects, the marketing ban applies since 11 March 2013,
irrespective of the availability of alternative non-animal tests.
4.1.2 Organisations Working in Europe
There has been a surge in activities by organisations campaigning against animal
testing in Europe. During April 2015, in Austria, Internationaler Bund derTierversuchsgegner organised an ‘animal welfare-human chain’ campaign event in
Vienna. Organisations such as STOP aux animaux dans les labos! and ALARM in
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

7	
  

France are taking the streets by storm and raising awareness on animal testing
using innovative and creative demonstrations and stunts. In Germany, LPTSchließen host regular public demonstrations and, in France and Holland, AntiVivisection Coalition also carry out regular street demonstrations.
ALARM is an impressive new pressure group in France, established to campaign
against vivisection and, specifically, against French laboratories in the town ofMarseille which are expanding and constructing an increased number of primate
breeding facilities. ALARM have been working globally against vivisection, however,and promoting new scientific methods that are cruelty-free. They are an active group,
carrying out creative, eye-catching stunts to raise awareness on the issue. They
receive scientific advice and assistance from Dr Andre Menache, have recently
launched a petition for the campaign in five different languages and distributed
thousands of leaflets in Marseille.
Primates are often the focus of campaigns. In Sweden, Djurrättsalliansen run acampaign to end primate experiments. They disseminate information, raisingawareness, and helped achieve the ban on the use of wild-caught primates inexperiments in Europe. Djurrättsalliansen has also previously collaborated withAnimal Defenders International, and was involved in the rescuing of three monkeys
from a laboratory and rehoming them at a sanctuary.
On World Day for Laboratory Animals 2015, Djurrättsalliansen launched a new
campaign called "Djurförsöksgranskarna" (www.djurforsoksgranskarna.se) which
reveals information on all laboratories in Sweden, alongside detailed information
about individual experiments. A team of Djurrättsalliansen investigators from all overSweden go through the applications sent in by researchers to the seven ethicalcommittees that approve the experiments with animals.
Djurrättsalliansen is also effective at carrying out awareness raising campaigns thatengage the public. They focus on info stalls, many outside Lush shops, leafleting,public speeches and spreading information on university campuses (in monkeys
suits!). They also organised a significant march through the streets of Stockholm
which achieved widespread media attention. In a recent campaign, the organisation
asked members of the public to send in pictures of their animals with a sign saying"Let the Astra-dogs live". A petition commenced and over 40,000 signatures werecollected. Djurrättsalliansen hosted info stalls on the streets and regular, non-violent
demonstrations in an attempt to stop the transport of beagles. Here is a short videoof the campaign: www.youtube.com/watch?v=65_-05XZEmw. It received
international publicity.
Also in Sweden, Djurens Rätt, in conjunction with the World Day for Laboratory
Animals 2015, revealed the plight of seven animals for a duration of seven days. The
organisation is now launching a campaign urging the government to increase funding
for the development of alternatives to animal testing, and to fund the upcoming 3Rcenter in the country.
In Switzerland, Ligue Suisse Contre La Vivisection encourage the conception anddevelopment of animal-free research methods and promotes their recognition.
During April 2015, Ligue organised a big rally against animal testing. The
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

8	
  

organisation opposed the funding for the construction of a new animal building for
the University of Bern, and carry out legal action to prevent animal testing.
Aside from eye-catching public awareness street campaigns, many European
organisations also campaign to change company policy. Svoboda zvírat in the Czech
Republic grants the Humane Cosmetics Standard and the Humane Household
Products Standard international certificates to Czech companies fulfilling a given
criteria. Svoboda zvírat also organises workshops and conferences, discussions,exhibitions and information stalls. They produce and distribute leaflets, brochures
and posters. Current campaigns include Project Fashion Victims, which aims tocompletely end animal testing for cosmetics and household products, Paralyzing
Beauty, which aims to terminate botox testing on animals, and a campaign to end
research on primates, Closest Relatives.
Perhaps the most well-known and active organisation campaigning to change
company policy is Cruelty Free International. Whilst they headquarter in the UK, they
are also active now in Asia and the United States. Cruelty Free International
spearheaded the ban on cosmetics and their ingredients in the European Union. As
well as lobbying governments, Cruelty Free International also encourage supporters
to contact companies to change their policies.
The cosmetics industry itself is tackled in Germany by Doctors Against Animal
Experiments - an excellent organisation that provides science-based informationmaterial on animal experiments including leaflets, brochures, books, videos,
websites and exhibitions both for medical doctors and scientists, as well as for thegeneral public.
Several organisations across Europe run botox campaigns, including Anima in
Denmark. Een DIER Een VRIEND (EDEV) in the Netherland urges manufacturers tostop the cruel experiments on mice for Botox, and informs the public about crueltests. In Ireland, the Irish Anti-Vivisection Society (IAVS) not only campaign to end
primate experiments in Ireland, but also animal tests for botox. Botulinum toxin
producers in Ireland such as Ipsen and Merz continue performing cruel animal LD50
tests, which contradicts the spirit of laws supposed to ensure that an animal test
shall not be permitted if a scientifically satisfactory non-animal method is available. In
a recent, positive development, Ipsen confirmed that it intends to end animal testingof their botulinum toxin products ‘Azzalure’ and ‘Dysport’ by mid 2015. IAVS also
produce a leaflet to highlight the cruelty behind botox injections.
Humane education also features highly on the campaign agenda of many European
organisations. Svoboda zvírat in Czech Republic aims to replace animal experiments
in teaching at secondary schools and universities and offers alternatives todissections that are provided by the organisation, Interniche. Denima carry out talks
to schoolchildren and older students about cosmetics testing. Several groups
campaign against the practice of dissection such as STOP aux animaux dans leslabos! in France. They run a ‘Conscientious Objection’ campaign against dissection.
Doctors Against Animal Experiments also put pressure on responsible authorities,
politicians and companies to end dissection.
In Russia, the work of VITA Animal Rights Centre has resulted in universities acrossLush Prize for Public Awareness, 2015 – Research Paper

	
  

9	
  

the country abandoning animal experiments and switching to alternatives. VITA
negotiated with directors at the institutes, held press conferences, and gave
speeches in auditoriums. To date, 11 Russian universities have moved to humane
education, which has saved the lives of tens of thousands of animals.
In terms of undercover investigations and a successful subsequent campaign, SOKO
Tierschutz are streaks ahead of other, similar-sized organisations. The
groundbreaking joint BUAV investigation at Tübingen Max Planck Institute (MPI) for
Biological Cybernetics sent shockwaves across the world. SOKO’s public awareness(and political) campaign afterwards was well organised and so far successful.
Demonstrations, including ones in Stuttgart and Tübingen, involving thousands ofpeople were organised by SOKO. The Tübingen event alone attracted over 1,200
participants, and was the largest animal rights demonstration in Germany for
decades.
SOKO has received extensive national media coverage on the investigation andcampaign. Over 250,000 people have also watched the campaign video on
YouTube. Currently, approximately 30 info stall days are planned until the end of
2015, as well as another big demonstration in June 2015. The leading researcher ofthe primate project exposed has also pulled the plug on the project.
The media has been used effectively by many European organisations. NOAH in
Germany use clever and unique visual photographic and video advertising to raiseawareness in the media about animal testing.
In Germany, Doctors Against Animal Experiments toxicologists work to prevent
animal testing under REACH by submitting scientific evidence. The organisation runs
an internet database detailing thousands of animal experiments which have been
carried out in Germany, and is the only of its kind in the world. Doctors Against
Animal Experiments initiate campaigns, influence legislation through politicallobbying, run a school project, support Eastern European universities in replacing
animal use in education, and promote animal-free research by awarding prizes.
Mobile phone apps are being used as a campaign tool. Dyrevern Alliansen in
Norway publish a list of cosmetics that are tested and not tested on animals andhave made an app for the lists which is currently available for iPhone and Android.
Outside of Europe, SAFE (New Zealand) and Beagle Freedom Project (USA) have
similar apps. In May 2015, Animal Aid in the UK also launched a phone app forchecking whether medical research charities fund experiments on animals. It's free
to download and features a searchable database of nearly 290 organisations.
Another example of a successful campaign is that run by Fermare Green Hill, in Italy,
which led to the closure of Green Hill - a major breeder of beagles for labs acrossEurope. The campaign not only led to the closure, but also highlighted the issues
surrounding animal testing generally, and encouraged the public to change
behaviour.
The campaign, which began in April 2010, was initially aimed at preventing thecompany expanding to house 5,000 dogs. Protest marches attracting up to 10,000
people, many of whom would not have previously associated themselves with an
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

10	
  

animal rights or anti-vivisection message but were moved by the plight of thesedogs. One protest saw activists break into the premises and liberate several dogs.
This in turn led to an official investigation of the company, with a court giving animal
rights groups responsibility for the care of the 2,500 beagles in the facility. The dogs
were re-homed to private homes and sanctuaries. The high profile nature of Fermare
Green Hill also led to some cities declaring themselves ‘vivisection free’ and banning
construction of labs in their area. Coordinamento Fermare Green Hill was shortlisted
for the 2013 Public Awareness prize for its work to end the use of dogs in testing.
Several organisations campaign on the issue of animal transport for research,
including Air Souffrance, in France, and Stop Vivisection, which holds regular days ofactions and demonstrations to highlight the suffering of animals during transport.
They included actions in February 2015, and June 2015 to mark a Week Against
Animal Transport.
Some organisations have campaigned to free individual animals from laboratories,
such as Lega Anti Vivisezione (LAV) in Italy. LAV have, over the past 18 months,
rescued approximately 50 mice from a laboratory, and are currently working torelease 16 macaques from the University of Modena who were to be used in highlyinvasive brain research. Anti-Vivisection Coalition in Holland has also rescued andrehomed animals no longer used by labs, including primates. In 2013, AntiVivisection Coalition also carried out an open rescue of six beagles at a breeding
centre supplying laboratories.
4.1.3 Asia
Most Asian countries accept alternatives in principle but often test on animals inpractice. Until recently China’s State Food and Drug Administration (SFDA) has
required animal toxicology tests to be carried out on every cosmetic product. This led
to some multinational cosmetic companies, which had not tested on animals for two
decades, such as Avon, Estée Lauder and Mary Kay, to animal test again in order tosell in China9. As it stands, companies can end animal testing outside of China, but ifthey want to sell products in China, the products must be submitted and animal
tested.
Due to pressure not only from a growing NGO movement in China, supportive
celebrities, and companies which have avoided animal testing for other markets,
China began recognising test results that use alternatives to animal testing. China
recently relaxed its regulations to allow companies manufacturing in the country to
use an alternative registration process for most cosmetics, taking responsibility forsafety themselves and allowing non-animal testing. In principle, most cosmetic
companies trading internationally can now operate in China without animal testing formost products. There are some exceptions – such as skin-whitening products,
though these are expected to be dealt with in a further reform.
In India, the cosmetics and ingredients ban was supported by celebrities and morethan 30 members of parliament, legislative assemblies and legislative councils
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
9

Avon, Mary Kay, Estée Lauder Paying for Tests on Animals. Michelle Kretzer, 16.2.12.
www.peta.org/b/thepetafiles/archive/2012/02/16/3-companies-booted-off-cruelty-free-list.aspx
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

11	
  

backed the HSI Be Cruelty-Free campaign (led by Mrs Maneka Sanjay Gandhi)10. In
June 2014 HSI submitted a petition to the Ministry of Health and Family Welfare,signed by more than 70,000 people, supporting the proposed import ban on
cosmetics tested on animals abroad11. Presenting the petition was ‘Chulbuli’, Be
Cruelty-Free India’s giant rabbit mascot.
Vietnam also has made progress, working towards a replacement of the Draize
animal test with a humane alternative. In March 2015, a bill in South Korea will ban
animal testing where accepted non-animal alternatives are available - if analternative is not available, the animal test will be allowed. According to HIS: “This is
an important departure from the precedents set by the EU, Israel and India, whichhave all banned cosmetics animal testing regardless of the status of alternatives. In
this respect the Korea ban is equivalent to EU policy in 2004, but falls short of the fulltest ban introduced in 2009”12.
As the cosmetics bans takes effect around the globe, companies and regulators
increasingly are working towards making animal product testing a relic of the past.
4.1.4 Organisations Working in Asia
In China, during March 2014, actress Zhu Zhu featured in a new poster in support of
Be Cruelty-Free China. Launched in Beijing, it shows the actress crying whilst
cradling a rabbit, one of the most commonly used animals in cosmetics testing. An
estimated 300,000 rabbits, mice and other animals are used in cosmetics testingeach year in China.
The photo, along with a heart-felt personal video message from the star, will appear
at selected sites at Beijing metro station in the coming months, as well as bepromoted online through China’s burgeoning social media platforms such as Weibo.
From June 2014, Be Cruelty-Free campaigners in China marked the change of
regulations in Dalian with a street event featuring 100 life-size rabbit cut-outs and ahuge banner. In Hong Kong, Be Cruelty-Free’s corporate supporter LUSH Cosmetics
celebrated with in-store events and a bunny flash-mob.
The Chinese Animal Protection Network is the first Chinese network for animal
protection, focussing on different animal issues such as scientific research, lab
animal rights, vegetarianism, networking of advocacy groups/individuals.
In Japan, Japan Anti-Vivisection Association (JAVA) are campaigning to urge
research institutions and cosmetic companies stop animal testing and adopt humane
alternative research methods that do not use animals. JAVA run campaigns
including signature campaigns in cooperation with overseas animal protection
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
10

Historic Milestone Celebrated as India Finalises Cosmetics Animal Testing Ban. Humane SocietyInternational, 23 May 201411
More than 70,000 Be Cruelty-Free Petitioners Support India’s Proposed Import Ban on Animal
Tested Cosmetics. Humane Society International, 18 June
2014.www.hsi.org/world/india/news/releases/2014/06/india-bcf-70k-petition-handover-061814.html
12This is a milestone but not yet a full test ban. HSI, 11 March 2015
http://www.hsi.org/news/press_releases/2015/03/south-korea-cosmetics-animal-testing-bill031115.html	
  Lush Prize for Public Awareness, 2015 – Research Paper

	
  

12	
  

groups. They provide information for citizens by holding panel exhibitions to inform
about animal testing. JAVA request elementary schools, lower and upper highschools and colleges to stop animal experiments including dissection classes andinform them about alternative methods.
JAVA publishes the ‘JAVA Cosmetic Guide’ listing cosmetic companies whose
products are not tested on animals including information about cosmetic animal
testing.
In India, an interesting initiative was launched in March 2015 by HSI - a ‘tip line’ sopeople can report cases of illegal animal testing of cosmetics. Last year India
introduced a nationwide ban on animal testing cosmetics for ingredients and final
products, following a high profile campaign by HSI and others. However HSI India
believes that many companies may not be fully aware of the ban, and that illegal
cosmetics animal testing may be going unnoticed. Callers to the hotline reportsuspected illegal activities in cosmetics testing facilities. A Rs25,000 reward for
information leading to prosecution and conviction will be available. HSI India’s
campaign led to India's Drug Controller General to call for the last remaining animal
tests to be eliminated from India’s cosmetics standard. They got companies,
politicians, celebrities and others to call on India to Be Cruelty-Free. Partners include
LUSH, Blue Cross, CPREEC and FIAPO. PETA India’s lobbying and publicawareness efforts also helped achieve ban on animal testing of cosmetics. HSI are
now working to prevent products animal tested elsewhere from being marketed inIndia.
4.1.5 South Africa
The organisation Beauty Without Cruelty runs a progressive educational programme,
aimed at informing people about the suffering of animals and the organisation has
initiated a number of campaigns focusing specifically on animal testing in South
Africa.
4.1.6 New Zealand
Save Animals From Exploitation (SAFE) produce a humane shopper, phone app,and a guide to cruelty-free cosmetics. The organisation undertakes high profile
campaigns on the issue of animal testing. SAFE was a major contributor to the ‘Party
Pills’ campaign, helping to achieve a world-first ban on the testing of recreational
drugs on animals. They have spearheaded the campaign against cosmetics testingon animals since 2011, teaming up with Humane Society International in 2013 as
well as coordinating cooperation across all political parties. A key component of
SAFE’s work is strategic lobbying, which this March 2015 resulted in a successful
ban on cosmetics animal testing. Now efforts will turn to an import ban to bring New
Zealand into line with the European Union.
Every secondary school in the country has copies of SAFE’s textbook on animal
testing (part of a world first series teaching about animal rights). SAFE recently held
an annual Cruelty Free Week, encouraging the public to lobby the Government.
Actions and promotions were held throughout, including a ‘Cruelty Free Kisses’

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

13	
  

demonstration during February 2015. In March 2015, SAFE handed over a petition
with 90,000 signatures on.
Over the past three decades, NZ Anti-Vivisection Society (NZAVS) have also held
demonstrations, presented petitions to Parliament, produced submissions togovernment and regulatory authorities, and introduced the public to vivisection
through advertisements and the showing of videos such as ‘Hidden Crimes andLethal Medicine’. NZAVS focus on public education emphasising the scientific caseagainst vivisection and the dangers to human health from animal experiments. They
distribute literature and other material to inform people of the realities of vivisection.
NZAVS campaign to prevent the use of animals for the safety testing of recreational
drugs under the recently passed Psychoactive Substances Act.
4.2 EU Chemical Testing Programme
In October 2003, the European Commission presented its latest proposal for a new
EU regulatory framework for the testing of chemicals. This is part of the EU's plan totest thousands of substances that have been in everyday use for many years andhave been tested on animals before. Chemicals that were marketed prior to 1981 will
now have to undergo extensive safety testing.
Its new formula has been termed ‘REACH’, or the ‘Registration, Evaluation andAuthorisation of Chemicals’ and was established to give industry greater
responsibility for managing risks and providing information, thus shifting the burdenof proof of safety from government to industry. REACH came into effect in 2007.
Under REACH, the European Commission plans to test at least 30,000 chemicals fortheir human and environmental safety. Chemical companies have up until 2018 toprove to the European Chemicals Agency that the chemicals they are manufacturing
or importing is safe to use. Around 13 million animals will be poisoned and killed by
cruel toxicity tests, including guinea pigs, rabbits, rats and mice. Thanks to campaign
groups such as the Cruelty Free International and PETA, the number of animals
killed has been reduced (it would have been between 38-45 million without theirintervention). Still, it remains the biggest poisoning programme in European history.
As mentioned, many of the chemicals tested on animals under REACH will havebeen tested on animals before. However many companies own the rights to theinformation and refuse to share it. If data were more widely accessible, this testing
programme would be avoided.
REACH means millions of animals will still be poisoned to death in cruel,unnecessary tests.
Some positive amendments in REACH have included mandatory data sharing(devised to avoid duplication of tests) and the promotion of non-animal test methods.
Legal experts are challenging certain animal tests and to have them removed, saving
still more lives.
Organisations such as Cruelty Free International and PETA are working hard to end
specific tests under the REACH legislation, including providing expert advise to
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

14	
  

companies ordered to carry out cruel tests by European Chemicals Agency, under
REACH.

5

NGOs Active in Raising Public Awareness on Animal Testing

5.1

Australia

5.1.1 Humane Research Australia(www.humaneresearch.org.au)
Humane Research Australia challenges the use of animals in research and teaching,and promotes the use of more humane and scientifically valid non-animalalternatives.
Campaigns include ‘Ban Primate experiments (petition), Through the Looking Glass(with template letter to demand more transparency), Be Cruelty-Free Australia (inpartnership with Humane Society International. Pledge, campaign Twitter, public
consultation, products list), Happy Endings (in association with Beagle Freedom
Australia, a network of groups and individuals who offer rehabilitation and sanctuary
to ex-laboratory animals and they have a database of people who can take in exlaboratory animals), Voices from the Labs (requesting testimonials from lab workers),
Xenotransplantation (asking people to write to Government to demand an end to it),
Stopping the use of Pound Animals in Research (has campaigned against the use ofpound dogs in veterinary teaching since 2006), Ban the Importation of Primates for
Research (urging people to write to government to ban primate imports), Use of Calf
serum (a campaign against so-called ‘In Vitro’ methods) and Say No to Dissection(run a ‘Humane Education Loan Program’ (HELP), which aims to provide educatorsand students with up to date alternatives to animal use in teaching. They also
associate with Interniche and provide other resources for students).
Humane Research Australia has a publication called “Leo escapes from the lab”. Leois an ex-laboratory cat who now serves as an ambassador to the millions of animals
used in research every year. He has become somewhat of a ‘celebricat’ with his own
Facebook page!
Humane Research Australia broadcast of a six-part series about the use of animals
in research, featuring Dr Andrew Knight, and based on his critically-acclaimed book,‘The costs and benefits of animal experiments’.
There is an extensive children’s section on their website.
Humane Research Australia attended ‘WC9 – 9th World Congress on Alternatives
and Animal Use in the Life Sciences’ during August 2014.
Humane Research Australia has run a billboard campaign run by Octopus Media.
Over the past twelve months Humane Research Australia have focused on:•

Through the Looking Glass - seeking transparency in animal research•

Happy Endings - the rehoming of ex-laboratory animals•

HRA recently launched the campaign Ban Primate Experiments which they
believe should have a huge impact on not only primates but all animals usedin experiments

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

15	
  

•

Be Cruelty Free Australia Campaign (a partnership between HRA and HSI) In November 2014, Be Cruelty-Free Australia Worked with Liberal Senator
Ruston and all co-sponsoring parties to achieve the passing of a cross-party
Senate motion in support of ending animal testing for cosmetics. In
September 2014, Be Cruelty-Free Australia made a detailed submission to
the Australian Labour Party's Cosmetics and Animal Testing Policy
Consultation, calling for a ban on the importation, manufacture, and sale ofcosmetic products and ingredients tested on animals. In March 2014, Be
Cruelty-Free Australia worked with the Australian Greens Party to help launch
the End Cruel Cosmetics Bill.

5.1.2 Animal Liberation Victoria(www.alv.org.au and www.animal-liberation.org.au)
Various animal protection issues: animal testing; duck shooting; zoos, circuses,
rodeos; puppy farms; veganism.
ALV offer resources such as lists of humane charities you can donate to. They urge
people to write to local newspapers (via the ‘ALV Writers Group’), boycottdissections, not to buy animal tested products and start an interest group in
education facilities.
5.1.3 Animals Australia(www.animalsaustralia.org)
Various animal protection: animal testing; factory farming; greyhound racing.
Promote a Pledge for people to sign saying they will not purchase animal tested
products, contact companies such as P&G, donate to animal-friendly charities andavoid dissection.
5.1.4 Medical Advances Without Animals (MAWA)(www.mawa-trust.org.au)
The aim of the Medical Advances Without Animals Trust (MAWA) is to advance
medical science to improve human health and therapeutic outcomes without using
animals or animal products.
MAWA operates as an independent medical research and educational trust fund to
facilitate the development and utilisation of non-animal based experimental methods
to replace the use of animals in medical research.
The MAWA Trust has formed a partnership with The Australian National University(ANU) to establish The Australian Centre for Alternatives to Animal Research(ACAAR). The Centre will provide a focal point for alternatives research, act as aknowledge and technical resource, and develop and implement strategies tofacilitate a broad adoption of replacement methods. As a first step MAWA awarded
funds to the ANU for two Fellowships and the appointment of an Associate Professor
in Alternatives to provide scientific leadership in replacement research.

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

16	
  

5.1.5 Anti-Vivisection Union SA Inc(www.arrc.org.au)
Out of date website but offers some information on hatching projects.
5.1.6 Choose Cruelty Free
(www.choosecrueltyfree.org.au)
Produces the Choose Cruelty Free List. CCF surveys and accredits cruelty-freecompanies selling cosmetics, toiletries and household cleaning products toAustralian consumers, online and/or retail.
5.1.7 Earth April International (EAI)(http://EarthApril.GoodEasy.info)
Earth April is an ecological network that focuses on the replacement of animal
testing. The centre of their work is scientific and philosophical research for all areasof testing (for education, product safety, scientific research, veterinary etc.). Earth
April release research results via books, papers, multimedia (video ads, film,
animations), websites etc. They are available as downloads.
5.2

Austria5.2.1 Internationaler Bund der Tierversuchsgegner / Ein Recht fur Tiere (Rights for
Animals)(www.tierversuchsgegner.at)
In May 2015, Internationaler Bund der Tierversuchsgegner urged supporters tocontact the Austrian MEPs and urge them to you to support the concerns of the"Stop Vivisection" citizens' initiative.
In April 2015, Internationaler Bund der Tierversuchsgegner organised ‘animal
welfare-human chain’ campaign event in Vienne.
5.2.2 Verein gegen Tierfabriken (Association against Animal Factories)(https://www.vgt.at/index_en.php)
Verein gegen Tierfabriken reported on a 2015 poll on animal testing. They have a
blog and latest news on the website. They list demands in EU legislation.
(www.vgt.at/actionalert/tierversuche/forderungen/20120515ForderungenTierversuch
e.pdf).
5.2.3 Save My Life
(www.savemylife.at)
Save my life act as mediators, offering a rehoming service for animals in labs.
5.3

Belgium

5.3.1 Eurogroup for Animals(http://eurogroupforanimals.org)
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

17	
  

Various animal protection: animal testing; farmed animals; wildlife; companion
animals; EU & animal welfare.
Eurogroup feature latest news articles (e.g. http://eurogroupforanimals.org/news/allmember-states-now-use-non-animal-methods-for-biotoxin-testing/ andhttp://eurogroupforanimals.org/news/change-in-eu-chemicals-legislation-to-savemillions-of-lab-animals/)
Eurogroup have a campaign hashtag (#Act4LabAnimals)
In the case of cosmetics and safety testing of chemicals and food, Eurogroup has
contributed to the acceptance of the need to replace animal tests with non-animalalternatives.
Eurogroup produced policy papers on Endocrine disrupters, pesticides, cosmetics,
nanotechnology, biotechnology, protection for lab animals, chemicals andalternatives.
5.3.2 GAIA - Voice of the Voiceless(www.gaia.be/en)
Various animal protection: animal testing; factory farming; foie gras; fur trade.
Member of ECEAE.
GAIA demands a truly ambitious policy in favour of alternative methods to animal
experimentation, which would spare countless thousands of animals a lifetime ofsuffering in the name of science.
5.3.3 Bite Back(www.biteback.org)
Various animal protection: animal testing; veganism; zoos; animal circuses.
Held a Scientific Database on vivisection (www.dierproeveninformatie.nl).
Bite Back have a Hotline for whistleblowers.
Bite Back opened a fund to stimulate research on animals and organise debates
between front and opponents around animal rights and hosts information evenings.
Bite Back host regular information stands on animal testing.
5.4

Brazil

5.4.1 ANDA - Agência de Notícias dos Direitos dos Animais(www.anda.jor.br)
ANDA feature articles and news on animal rights issues from around the world.
5.4.2 Brazilian Society of Alternative Methods to Animal Experiments (SBMAlt)
The Brazilian Industry Association of Toiletries, Perfumes and Cosmetics (ABIHPEC)
in partnership with SBMAlt to promote a discussion and alignment relative to theBrazilian regulatory environment and its future prospects.
5.5

China

5.5.1 Humane Society International
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

18	
  

(www.hsi.org/world/china)
In 2013, the Be Cruelty Free campaign was launched in China with Chinese NGOs
and academic scientists. HSI launched a $80,000 partnership with the Institute for In
Vitro Sciences to provide Chinese scientists with hands-on training using advanced
non-animal methods.
5.5.2 Chinese Animal Protection Network(www.capn-online.info/en.php)
First Chinese network for animal protection, focussing on different animal issues
such as scientific research, lab animal rights, vegetarianism, networking of advocacy
groups/individuals.
Much work of CAPN is done in collaboration of Earth April International (EAI).
5.5.3 Capital Animal Welfare Association(telephone number only)
CAWA works with HSI on the Be Cruelty Free campaign in China.
5.5.4 Animal Protection Network(http://dongbaowang.org/BCFChina)
Be Cruelty Free partner.
5.6

Czech Republic

5.6.1 Svoboda zvírat (Freedom for Animals)(www.svobodazvirat.cz)
Svoboda zvírat has been a member of ECEAE since 2006 and Cruelty Free
International since 2012.
Svoboda zvírat informs the public about the real price of cosmetics and householdproducts and promotes certificates Humane Cosmetics Standard (HCS) and humane
standard for detergents for household use (HHPS). Grants the Humane Cosmetics
Standard and the Humane Household Products Standard international certificates toCzech companies fulfilling given criteria.
Svoboda zvírat organises workshops and conferences, discussions, exhibitions andinformation stalls. They produce and distribute leaflets, brochures and posters.
Current campaigns include:
Project Fashion Victims (www.pokusynazviratech.cz/obeti-krasy) which aims tocomplete cessation of testing for cosmetics and household products on animals.
Paralyzing Beauty (www.pokusynazviratech.cz/obeti-krasy/botox.htm), to terminate
botox testing on animals. They have leaflets which are offered for distribution and aprotest letter to Ipsen.
Closest Relatives (www.pokusynazviratech.cz/projekty/humanni-vzdelavani/122-258-

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

19	
  

materialy.htm) which seeks to end experiments on primates. In June 2014, theyprotested Air France.
5.6.2 Humane Education(www.pokusynazviratech.cz/humanni-vzdelavani), which aims to replace animal
experiments in teaching at secondary schools and universities. They offer materials(www.pokusynazviratech.cz/projekty/humanni-vzdelavani/122-258-materialy.htm)
and alternatives to dissections provided by Interniche.
5.7

Denmark

5.7.1 Anima(www.anima.dk)
Anima lead campaigns that establish dialogue. Among other things, they work tostop the use of monkeys in research. Also campaign against Iams and Eukanuba tostop their animal research and for an end to animal testing for botox.
Anima supported the campaign regarding banning animal testing in cosmetics in the
EU and carry out talks to schoolchildren and students about the issue. They are partof a Danish coalition that organised a debate.
5.8

Finland5.8.1 Animalia(www.animalia.fi)
Finland’s largest animal protection organisation.
Animalia maintains a list of non-animal testing for cosmetics and actively
communicate to increase the general public and decision-makers' awareness ofanimal protection issues and problems. We also instigate public debate on animal
protection.
Animalia is working to promote non-animal methods in Finland and the EU. Animalia
also fund the University of Tampere’s Centre for Alternative Methods to animal
testing.
ECEAE member.
5.9

France5.9.1 ALARM : Association pour la Libération Animale de la Région Marseillaise(http://alarm-asso.fr)
ALARM is a new pressure group vivisection and specially against Frenchlaboratories using animals in Marseille which are expanding, and creating more
breeding facilities (primate breeding centres, for example). ALARM have been doing
global work against vivisection and promoting new scientific methods that are
cruelty-free.
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

20	
  

In January 2014, ALARM launched the campaign 'Marseille Against Vivisection' totackle a new animal lab facility built in Marseille (housing primates) and which is
linked to a facility housing 600 primates of 4 different species bred for Marseille's
public and private labs, also a target of our campaign.
In February 2014, ALARM launched a petition for the campaign in 5 different
languages (www.thepetitionsite.com/takeaction/987/665/543).
In March 2014, ALARM distributed thousands of leaflets in Marseille.
In April 2014, Dr. Andre Menache from Antidote Europe spoke on alternative
methods to animal testing, in Marseille's University of Sciences. Andre Menachecarried out a workshop for ALARM's activists regarding communicating to the public
about animal experiments.
On 26th April 2014, ALARM carried out an event against the testing facility inMarseille city centre, 150 people took part in the action (http://alarm-asso.fr/1ereaction-terrain-campagne-marseille-contre-vivisection).
ALARM carry out leafletting events in Marseille, outside the University of Medicine.
During the 2014 summer, the National Centre of Scientific Research of France(CNRS), published in their own paper a report on 'why animal testing is still needed'
and referenced ALARM in the report. ALARM counteracted the report from CNRS.
In January 2015, ALARM organised a laptop action, in central Marseille as part ofthe campaign Marseille Against Vivisection (http://alarm-asso.fr/action-portableslenfer-campagne-marseille-contre-vivisection-17-janvier-2015).
In 2014, ALARM also co-organised a march in Marseille with 'Air Souffrance(Gateway to hell campaign) against Air France KLM and vivisection as a whole.
5.9.2 STOP aux animaux dans les labos!
(www.international-campaigns.org/stop-animaux-labos)
STOP was launched in 2008 by a collective of abolitionist international campaigns.
The group organises local and regional events, for example in May 2015, there is ademonstration with ALARM asking the European Commission to draft a law to put an
end to animal testing. The institutional process continues and the audit should takeplace by this summer. The event will be in Cathedral Square, REIMS(www.facebook.com/events/346654798859759).
STOP run a ‘Conscientious Objection’ campaign against dissection. STOP offer
stickers and various materials against vivisection in France.
5.9.3 One Voice(www.one-voice.fr)
One Voice is asking people to campaign for companion animals to obtain aprotection status. In June 2015, the organisation created a petition along with the
BUAV to release the monkeys at Max Planck Institute in Germany as the monkeys
were born in France.

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

21	
  

5.9.4 The Anti-Vivisection Coalition France (CAV)(http://cav.asso.fr/en)
CAV list cruelty free companies and provide information on ‘good science’.
CAV links to Antidote Europe, ECEAE, Dr Hadwen Trust, BUAV, Safer Medicines
and PCRM.
CAV campaigned against Brussels Airlines to end animal transport and, along withother groups, were successful in getting the airline to stop transporting dogs and cats
via online actions. CAV organised demos in 2015 (e.g.
http://stopdierproeven.org/fr/nieuws/la-cav-monte-%C3%A0-nouveau-auxcr%C3%A9neaux-pour-d%C3%A9fendre-les-beagles).
5.9.5 Destination Enfer - Campaign for the Abolition of Vivisection(www.destination-enfer.com/)
The main campaign is ‘Destination Hell’. Destination-enfer produces information
leaflets, demos and e-alerts.
5.9.6 Air Souffrance(www.airsouffrance.fr)
A campaign group against transportation of animals for labs.
5.10

Germany

5.10.1 SOKO Tierschutz(www.soko-tierschutz.org/de)
Soko carried out extensive undercover investigation with BUAV at Tübingen Max
Planck Institute (MPI) for Biological Cybernetics and organised several subsequent
online actions, aswell as demonstrations, including one in Stuttgart and Tübingen
involving thousands of people. They received extensive national media coverage.
There has been only one investigation in the animal testing sector so far – in 2003 in
Münster in laboratories of Covance. Back then Friedrich Mülln, who is also thefounder of SOKO Tierschutz, worked in the facility for over 4 months anddocumented serious abuse of monkeys used for toxicological research. During the
Max Planck investigation, the investigator worked as part of the animal care staff forover half a year. Soko gathered around 100 hours of footage. The Tübingendemonstration gained over 1200 participants, and is the biggest animal rights
demonstration in Germany for decades.
On a national level, representatives of the Green Party positioned themselves
against invasive brain research on primates, on a local level it was backed by theGreen mayor of Tübingen. Soko created more political pressure and media attention
by focusing on the election campaign of the mayor and also announced another big
demonstration in Stuttgart, where the local government has its quarters. All demos
were covered well in local and national media. Soko organised info tables to further
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

22	
  

keep the topic on the agenda of the public and attended a meeting with the animal
welfare officer of Baden-Württemberg in which possible strategies for the future, theGreen Party and other political actors were discussed. Amongst other demos, Soko
decided to organise another demonstration in front of the Institute. This time almost
1000 people build up a human chain around the facility and about 60 people decided
to stay in front of the Institute for the whole night.
In 2015, Soko organized numerous bigger and smaller demos and pickets in front of
the Institute. The director of the Institute, prof. Nikos Logothetis, then informed thescientific community that he will discontinue the research on primates after thecurrent licenses expire.
Soko is continuing the campaign and focusing on rescuing some of the primates.
They are expecting two prime-time programmes concerning primate research, willcontinue outreach action to reach individuals. Over 250,000 people have watched
the campaign video on Youtube. Currently approximately 30 info stall days areplanned until the end of the year as well as another big demonstration in June 2015.
5.10.2Center for Alternatives to Animal Testing (CAAT)(http://cms.uni-konstanz.de/leist/caat-europe/)
Aims of CAAT-Europe:• CAAT-EU brings together industry and academics to address the needs forhuman-relevant methods• Use for stategic funds to fill gaps in the development and implementation ofalternative methods• Coordination of events on relevant topics in the area of alternatives andtoxicology• Developing strategic projects with sponsors to promote humane science and'new toxicology'• Developing a joint education program between Johns Hopkins and the
University of Konstanz• Set up transatlantic consortia for international research projects on alternative
methods• Support ALTEX as the official journal of CAAT, EUSAAT, and t4
Designated Goals• Building a transatlantic bridge for 3R and tox21c• Rebuilding toxicology on basis of functional pathways and in the interest of
3R• Gain visibility and give input as stakeholder in tox21c and 3R
CAAT-Europe brings together industry and academics to address the needs forhuman-relevant alternative methods• Using strategic funds to fill gaps in the development of alternative methods• Coordinating Information Days, Symposia and Workshops• Developing strategic projects with sponsors to promote humane science andthe "new toxicology"

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

23	
  

•

Developing a joint education program between Johns Hopkins University andthe University of Konstanz

5.10.3
LPT-Schließen(www.lpt-schliessen.org)
In January 2015, around about 50 supporters gathered at Neuwiedenthal S-Bahn toprotest against animal testing lab at LPT. LPT have also held lantern protests and ahome demonstration. In April 2015, LPT organised a demonstration in Hamburg andregularly target companies involved with the laboratory.
5.10.4Ärzte gegen Tierversuche e.V. (Doctors Against Animal Experiments)(www.aerzte-gegen-tierversuche.de/en)Ärzte gegen Tierversuche e.V. are a charitable organisation of several hundred
doctors and scientists who work in the medical field. They provide scientifically
based information material on animal experiments (leaflets, brochures, book, video
film, website, exhibition) both for medical doctors and scientists, as well as for thegeneral public. Ärzte gegen Tierversuche e.V. campaign to put pressure on
responsible authorities, politicians and companies for example on the issue ofdissection (www.aerzte-gegen-tierversuche.de/en/support/campaigns/1504-easterneurope-projects_) and Botox testing.
Ärzte gegen Tierversuche e.V. run a petition to create a centre to validate thereasons for animal research. (www.tierrechte.de/petition-kompetenzzentrum-statttierversuche).
Ärzte gegen Tierversuche e.V. toxicologists work to prevent animal testing under
REACH by submitting scientific evidence.
Their internet database detailing thousands of animal experiments which have been
carried out in Germany is the only of its kind in the world. Ärzte gegen Tierversuchee.V. initiate campaigns, influence legislation by political lobbying, run a school
project, support Eastern European universities in replacing animal use in educationand promote animal-free research by awarding prizes to name just a few of ouractivities on behalf of animals.
ECEAE member.
5.10.5
Bundesverband Tierschutz (Association of Animal Protection)(www.bv-tierschutz.de)
Bundesverband Tierschutz hosted a panel discussion(www.urania.de/programm/2015/z855/ ) and demonstration during world week for lab
animals.
Bundesverband Tierschutz campaign and demo against The Max-Delbrück-Center(MDC) Berlin-Buch.
5.10.6
NOAH(www.noah.de)Lush Prize for Public Awareness, 2015 – Research Paper

	
  

24	
  

NOAH was founded to raise awareness on vivisection in the media and use uniquevisual advertising (photographic and video).
5.10.7
Menschen für Tierrechte(www.tierrechte.de)
Menschen für Tierrechte have an online campaign against Botox(www.tierrechte.de/online-aktion-qfirma-merz-schluss-mit-den-qualvollen-botoxtestsq).
The organisation has, in 2015, launched a new magazine called ‘Animal Rights’.
They advocate for a ban on experiments on monkeys as a first step to abolish all
animal experiments.
Member of ECEAE.
5.10.8Deutscher Tierschutzbund (German Animal Welfare Federation)(www.tierschutzbund.de)Founded in 1881 as the umbrella organisation of animal welfare societies inGermany.
The staff of the German Animal Welfare Federation´s Animal Welfare Academy in
Munich provides the scientific basis for political lobbying. One of its major working
areas is the abolition of animal experiments. In order to make a practical contribution
to this goal, the Animal Welfare Academy runs its own cell culture laboratory
performing non-animal methods research.
ECEAE member.
5.11

Hawaii5.11.1
Animal Rights Hawai'i
No information available.
5.12

India

5.12.1 Humane Society International(www.hsi.org/world/india)
In March, the ‘BeCrueltyFree’ campaign in India launched a ‘tip line’ so people could
report cases of illegal animal testing of cosmetics. Last year India introduced anationwide ban on animal testing cosmetics for ingredients and final products,
following a high profile campaign by BeCrueltyFree and others. However HSI India
believes that many companies may not be fully aware of the ban, and that illegal
cosmetics animal testing may be going unnoticed. Callers to the hotline reportsuspected illegal activities in cosmetics testing facilities. A Rs 25,000 reward for
information leading to prosecution and conviction will be available.
HSI run a Pledge for people to sign to be cruelty free.
Their campaign led to India's Drug Controller General to call for the last remaining

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

25	
  

animal tests to be eliminated from India’s cosmetics standard.
They got companies, politicians, celebrities and others to call on India to Be CrueltyFree. Corporate partners include LUSH, Blue Cross, CPREEC and FIAPO.
5.12.2PETA India(www.petaindia.com)
After efforts by PETA India, Union Minister Maneka Gandhi and others, the India
Ministry banned animal-tested cosmetics from being imported into India via a
notification in The Gazette of India. PETA’s lobbying and public awareness to help
achieve ban on animal testing of cosmetics. Now working to prevent products animal
tested elsewhere from being marketed in India.
5.12.3
Beauty without Cruelty (BWC)(www.bwcindia.org)
BWC’s ‘Veg Shopper’s Guide’ consists of products — cosmetics, toilet preparations
and even packaged foods free of animal ingredients and animal testing.
5.13

Ireland5.13.1 Irish Anti-Vivisection Society (IAVS)(www.irishantivivisection.org)
IAVS campaigns peacefully for the total abolition of all animal experiments. Pending
this they lobby the Department of Health, who licence vivisection in Ireland, forpartial reform prohibiting the most severe procedures, decreasing the number andspecies of animals used and acceptance and development of research and testing
techniques not involving animals.
IAVS’s expert Policy Advisor, Dr, Dan Lyons, has been appointed by the Minister for
Health to the brand new statutory ‘National Committee for the Protection of Animals
Used for Scientific Purposes’ whose function it is to advise the Irish Medicines Board(IMB) – the body that has now replaced the Department of Health as the regulator ofanimal experimentation.
IAVS urge people to ask the Department of Health and IMB to establish aparticipatory public consultation process on the operation of the harm/benefit
assessment and dedicated Government funding for research into the replacement ofanimal tests and disease models.
IAVS have a petition to end primate experiments in Ireland, and an end to breedingthem. Also a botox campaign - Botulinum toxin producers in Ireland, such as Ipsen
and Merz, continue to perform animal LD50 tests, contradicting the spirit of laws
supposed to ensure that an animal test shall not be permitted if a scientificallysatisfactory non-animal method is available. However, in a positive development,
Ipsen has recently confirmed to the group GAIA, who are our European Coalition(ECEAE) colleagues in Belgium, that it intends to end animal testing of their
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

26	
  

botulinum toxin products ‘Azzalure’ and ‘Dysport’ by the end of 2014.
The IAVS is producing a leaflet to highlight the cruelty behind Botox injections.
ECEAE member.
5.14

Israel

5.14.1 Behind Closed Doors(www.invitro.org.il)
No information available.
5.14.2 Israeli Society for the Abolition of Vivisection Society (ISAV)(www.isav.org.il)
ISAV produce a 2015 guide available to the public through an application that they
developed called "opt beauty" and an electronic database of the guide will be
updated regularly.
There is a 2014 activity report on website but it is a PDF and in Hebrew(https://drive.google.com/file/d/0B6z6GCjAPq6YclQ4aWdrNE1FVm8/view).
ISAV have campaigned against animal experiments and breeding animals for labs in
Israel and have carried out investigations in cooperation with Let the Animals Liveand Animal Log.
5.15

Italy

5.15.1
Fermare Green Hill
Leaders of campaign to successfully close Green Hill.
5.15.2
Stop Vivisection(www.stopvivisection.net)
Stop Vivisection runs a transport campaign and organised actions in February andJune 2015 to mark a week against animal transport.
5.15.3Lega Anti Vivisezione (LAV) (Anti-Vivisection League)(www.lav.it)
Various animal protection: animal testing; vegetarianism; animal circuses; zoos;
hunting; fur.
Produces guide to cosmetics not animal tested.
In 1993, LAV obtained the first law in the world which recognises the right ofconscientious objection to vivisection for researchers and students.
In the past 18 months, LAV has played a leading role in battles which have beenremarkably successful, creating milestones in the rights of animals subject tovivisection, not
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

27	
  

only for Italy, but setting a precedent that may have an impact on an international
level.
These included the victory against Green Hill, the seizure of approximately 50 micefrom a laboratory and the release of 16 macaques from the University of Modena
who were to be used in highly basic brain research.
ECEAE member.
5.15.4Essera Animali(www.essereanimali.org)
Organise creative protests against animal exploitation.
5.15.5Lega Internazionale Medici per l’Abolizione della Vivisezione (LIMAV)(www.lav.it)
5.15.6EQUIVITA Antivivisection Scientific Committee, Italy(www.equivita.it/index.php/en)
EQUIVITA call on the Minister of Health to provide input to research on addictions
and not let slip the ban on the animal testing of recreational drugs such as alcohol,
drugs and tobacco (due 2017). This was put out in the media during April 2015.
EQUIVITA supported the "Stop Vivisection" petition.
A book about vivisection is promoted on the EQUIVITA website, and available inbookstores throughout Italy. The book will be presented by the authors in a series ofmeetings in several Italian cities. There is a Leaping bunny list of companies on the
EQUIVITA website.
5.16

Japan

5.16.1
Japan Anti-Vivisection Association (JAVA)(www.java-animal.org/english)
JAVA request that the research institutions and cosmetic companies stop animal
testing and adopt humane alternative research methods that do not use animals.
JAVA encourage the abolishment of animal testing and promote the adoption ofalternative methods instead of conducting animal testing as an Asian representative
member of ICAPO (International Council on Animal Protection in OEC programmes composed of major animal protection groups around the world and has been working
proactively to stop animal testing.) and also as the only citizens’ group being at thesame time a supporting member of the Japanese Society for Alternative to Animal
Experiments.
JAVA perform campaigns including signature campaigns in cooperation withoverseas animal protection groups. They provide information for citizens by holding
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

28	
  

panel exhibitions to inform about animal testing. JAVA request elementary schools,
lower and upper high schools and colleges to stop animal experiments including
dissection classes and inform them about alternative methods.
JAVA publishes the “JAVA Cosmetic Guide” listing cosmetic companies whose
products are not tested on animals including information about cosmetic animal
testing.
5.17

Korea

5.17.1
Korea Animal Rights Advocates (KARA)
www.animalrightskorea.org leads to their Facebook page(www.facebook.com/karakoreaanimalrights).
5.17.2
Korean Society for Animal Freedom / Korean Animal Welfare
Association(www.benicetobunnies.org)
With Cruelty Free International, Korean Society for Animal Freedom asked the
Korean government to phase out the testing of cosmetics on animals and after
intense negotiations this was achieved. Korea announced that the testing ofcosmetic products on animals in coming years will be prohibited, then it will consider
a ban on the testing of cosmetic ingredients - which is the same procedure as
adopted by the European Union.
5.18

Netherlands

5.18.1
Bite Back(www.biteback.org)
Bite Back run a database (www.dierproeveninformatie.nl). The aim is to provide
comprehensive information that matches their goals, open a whistleblower hotline,
create a fund to stimulate research on animals, organise debates and information
evenings.
5.18.2
Anti Dierproeven Coalitie (Anti Vivisection Coalition)(www.stopdierproeven.org/nl)
AVC host regular demonstrations and stalls, and carried out an investigation into dog
experiments at Maastricht University.
AVC has helped rehome animals no longer used by labs, including primates. In 2013
AVC carried out an open rescue at a centre breeding dogs for labs, rescuing six
beagles.
5.18.3

Proefdiervrij

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

29	
  

(www.proefdiervrij.nl)
Proefdiervrij campaigns against animal testing for cosmetics, produces guide tocruelty-free cosmetics and funds non-animal medical research.
5.18.4EDEV - Een DIER Een VRIEND(www.edev.nl)
EDEV runs the Humane Cosmetics Standard in the Netherlands and has a link to the
Leaping Bunny on website.
EDEV urges manufacturers to stop the cruel experiments on mice for Botox.
EDEV calls for the EU to use replacement methods for the LD50 test for Botox.
EDEV informs the public about the cruel tests that are done for Botox and conducts
public actions with Botox Companies.
ECEAE member.
5.18.5
Respect Voor Dieren (Respect for Animals)(www.respectvoordieren.nl)
Campaign against Air France-KLM transporting animals for labs.
5.19

New Zealand5.19.1
Save Animals From Exploitation (SAFE)(www.safe.org.nz)
Produce a SAFE shopper, phone app. and guide to cruelty-free cosmetics.
Organises Cruelty Free Cosmetics week and is part of the Be Cruelty Free
campaign.
Worked to get a NZ ban on cosmetics testings on animals and this included thelaunch of
SAFE’s new phone app for cruelty free cosmetics SAFEshopper.
SAFE began working on the cosmetics campaign in 2011 and achieved a victory inMarch 2015.
SAFE claim to be New Zealand’s “most proactive animal charity”. SAFE undertakes
high profile campaigns and was originally founded in 1932 on the issue of animal
testing. SAFE was a major contributor to the ‘Party Pills’ campaign, helping toachieve a world-first ban on the testing of recreational drugs on animals. They havespearheaded the campaign against cosmetics testing on animals since 2011,
teaming up with Humane Society International in 2013 as well as coordinating
cooperation across all political parties. A key component of SAFE’s work is strategic
lobbying, which this March 2015 resulted in a successful ban on cosmetics animal
testing. Now efforts will turn to an import ban to bring New Zealand into line with theEuropean Union.
Every secondary school in the country having copies of SAFE’s textbook on animal
testing (part of a world first series teaching about animal rights). SAFE helps
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

30	
  

consumers make better choices with a cruelty free guide and phone app
SAFEshopper, and build relationships with the three largest political parties tocombat animal testing.
SAFE encouraged people to lobby the Government by sending an e-card to PM
John Key calling for a NZ ban, which soon attracted thousands of signatures.
In 2012 New Zealand’s Animal Welfare Act (AWA), came under review, presenting
SAFE with an opportunity to call for specific amendments to help animals, including
a ban on cosmetics testing. They created a website (animalwelfare.org.nz), which
made it easy for the public to support SAFE’s submission and make their own. SAFE
met with politicians, and recruited a top NZ lawyer to help write alternative legislation
which was presented to the Government.
SAFE encouraged the public to make submissions during the public consultation
period. Nearly 80% of submissions came via SAFE’s animalwelfare.org.nz. Later thewebsite became specifically aimed at cosmetics.
In 2013 SAFE teamed up with HSI and Lush, including working with Lush on instore
promotions throughout. They collected petition signatures and handed in 15,600
signatures at Parliament in 2013 calling for a ban.
SAFE commissioned a poll that showed 89% of the public wanted a ban. This
enabled us to lobby the Government further.
They took out national newspaper ads in conjunction with HSI and put up a 16 metre
billboard in Wellington. SAFE recruited celebrities to speak out and enlisted the
support of 28 NZ cosmetic companies.
SAFE held an annual cruelty free week encouraging the public to lobby theGovernment. Actions and promotions were held throughout, including a ‘Cruelty Free
Kisses’ demonstration February 2015.
In late 2014, SAFE launched a phone app version of SAFEshopper, giving themanother opportunity to promote the call for a ban. In 2015, in a rally outside
Parliament SAFE joined up with other groups, representing more than 90,000 people
who took action.
Late March 2015, the government agreed to ban cosmetics testing on animals.
The Animal Welfare Amendment Bill (AWAB) was developed to increase thecountry’s confidence in the laws protecting animals, announced amid a scandalaround the treatment of pigs exposed by SAFE.
SAFE had three animal testing goals for the AWAB:• To ban the testing of cosmetics on animals• To ban the testing of recreational drugs on animals• To require the use of alternatives to animal tests where they are available

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

31	
  

The first was written into law in 2015, applying immediately. The Psychoactive
Substances Act allowed for animal testing for recreational drugs. After extensive
campaigning, the Labour Party joined SAFE in pressuring the Government for a ban,which was implemented.
Green Party MP Mojo Mathers, introduced an amendment to the bill stating that if analternative to an animal test existed, it should be mandatory to use it. This
amendment was voted down, but many parties expressed interest in the principles
behind it.
For each of these amendments, SAFE engaged at every step of the process.
During the scoping process for the bill, SAFE identified cosmetics testing as a key
issue. We engaged government advisors, as well as MPs within each political party.
When they declined to act on this issue, SAFE continued to mount pressure,encouraging the public to take action at key opportunities such as whenSupplementary Order Papers were introduced.
Thousands of people wrote to every political party asking for a ban on cosmetics
testing on animals. This helped pressure the Labour Party into adopting policy tosupport a ban. SAFE then engaged the Select Committee. They presented apetition to add weight to our submission. MP Mojo Mathers continued to work
internally to convince the Committee.
SAFE followed up with more e-cards, and multiple actions to get media attention. As
the AWAB got closer to its final vote, SAFE increased pressure on the Government,
and they finally agreed to include a cosmetics testing ban.
In the future, SAFE hopes to build on these relationships to achieve more victories
for animals, including expanding the animal testing bans.
Green Party - SAFE provided suggestions for issues they could address andsupported this with extensive legal advice, ensuring the amendments were robust
and above any possible criticisms. SAFE also rallied public support for theamendments introduced by the Greens.
Labour Party - SAFE had long been pressuring the Labour Party to appoint an
animal welfare spokesperson and develop policies. In 2013, they appointed an
animal welfare spokesperson separate from agriculture. In 2014, the Labour Party
developed their policy, which stated that cosmetics should not be tested on animals.
National Party - the last major party to accept any changes to animal testinglegislation. SAFE is now leveraging this to encourage them to address animal testing
issues faster in the future, as well as appointing an animal welfare spokesperson.
5.19.2NZ Anti-Vivisection Society (NZAVS)(www.nzavs.org.nz)

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

32	
  

NZAVS claims to be ‘the only organisation in New Zealand fighting solely for the total
abolition of vivisection. They concentrate on scientific anti-vivisectionism. Over the
past three decades they have held demonstrations, presented petitions to
Parliament, submissions to government and regulatory authorities, and introduced
the public to vivisection through advertisements and the showing of videos such as‘Hidden Crimes and Lethal Medicine’.
NZAVS focus on public education emphasising the scientific case against vivisection
and the dangers to human health from animal experiments. They distribute literatureand other material to inform people of the realities of vivisection.
NZAVS campaign to prevent the use of animals for the safety testing of recreational
drugs under the recently passed Psychoactive Substances Act.
They promote the book ‘Animal Research Takes Lives - Humans and Animals Both
Suffer', including the on-line version - the text of which is available free. This book isa rebuttal of the claims of the New Zealand vivisection industry regarding the
supposed "benefit" of vivisection.
5.20

Norway5.20.1
Dyrevern Alliansen (The Norwegian Animal Protection Alliance)(www.dyrevern.no/english)
Dyrevern Alliansen is open for individual memberships, but also collaborates withexisting animal welfare and animal rights organisations. These organisations will beable to influence the authorities through Dyrevern Alliansen.
Dyrevern Alliansen produces guide to cruelty-free cosmetics; developed andmarketed a free app listing cruelty-free products.
ECEAE member.
Public awareness: One of the main goals of Dyrevern Alliansen is to inform thepublic, in order to facilitate for ethical consumers to make conscious choices in their
daily lives. They publish a list of cosmetics that are tested and not tested on animals(the ‘red list’ and ‘green list’) and these are among our most popular campaign sites.
While other organisations also have such lists internationally, the lists of Dyrevern
Alliansen are more specific for the Norwegian consumer, and lists the brands a
Norwegian consumer will find in shops.
Dyrevern Alliansen have made an app called ‘Dyretestet?’ (translates to ‘Tested onanimals?’) for the lists. Now consumers can check the products while they are in the
shop. The app is currently available for iPhone and Android, and Dyrevern Alliansen
is, at the moment, in discussions with developers about making it available also for
Windows Phone. The apps of Dyrevern Alliansen have become very popular, andhave been featured on some of the most popular blogs in Norway, as well as inmagazines and newspapers multiple times. As a result, they have been downloaded
more than 40.000 times since they were launched in 2012 (iPhone) and 2013
(Android).

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

33	
  

Lobbying: Dyrevern Alliansen is primarily a political organisation, working with
politicians and the industry to improve animal welfare. Dyrevern Alliansen have a
research fund – the Norwegian Animal Research Fund which aims to fund researchthat promotes the interests of animals. This is a wide topic, and between 2008-2012,
more than 1 million NOK was given to many different projects. One of these has
been very successful in developing alternatives to animal testing. The project
recently developed a filter designed to act as a skin barrier for testing new drugs orcosmetics. The filter could even be used in tests requiring damaged or burned skin,which are some of the most painful animal tests. The filter is both cheap andpractical, and does not require any donor skin, as the current alternative does. It has
been tested by the industry, which are pleased with the model.
Other noteworthy projects include the funding of multimedia alternatives to animal
testing to the Norwegian School of Veterinary Science as well as the University ofBergen. Unfortunately, as of 2013, no more funds have been available. Dyrevern
Alliansen are currently working to secure more funding.
5.20.1NOAH - for dyrs rettigheter (NOAH - for animal rights)(www.dyrsrettigheter.no)
NOAH is the contact organisation for InterNICHE. NOAH liaises with and participatesin various officially appointed consultative groups and committees related to animal
welfare, and has one member on the Norwegian Council for Animal Ethics. They run
the website www.kosmetikk.info.
NOAH also collaborated with The Body Shop about the campaign and collectedsignatures via their stores and has leaflets about their campaign to end cosmetics
testing on animals.
NOAH contact stores and ask them to only sell goods from manufacturers that do
not allow animal testing outside the EEA countries.
5.21

Poland

5.21.1
VIVA! Poland(www.notest.pl)
List of cruelty-free cosmetics and info on anti-vivisection campaigns.
ECEAE member.
5.22

Portugal

5.22.21ANIMAL Association(www.animal.org.pt)
ANIMAL campaigns for the absolute end of the use of animals in any kind ofexperiment and works to expose vivisection as a scientifically absurd and uselessmethod, building its opposition to animal experimentation both on moral andscientific grounds.

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

34	
  

Founded in 1994 in Portugal, ANIMAL is a nationwide high-profile organisation which
also works on general EU animal protection issues.
List of cruelty-free cosmetics.
ECEAE member.
5.23

Russia5.23.1
VITA Animal Rights Centre(www.vita.org.ru)
VITA promotes the ideas of ethical treatment of animals through shares, rallies,
marches, exhibitions, competitions, festivals, concerts, and public demonstrations.
An important direction of the organisation is the development and implementation ofalternatives replacing the use of animals in research experiments, food and lightindustry etc.
Several years of work resulted in universities in Russia abandoning animal
experiments and confirming the benefits of alternatives. VITA negotiated with thedirectors of the institutes, at press conferences, and gave speeches in auditoriums.
To date, 11 Russian universities have moved to humane education, which has saved
the lives of tens of thousands of animals.
5.24

Serbia5.24.1
Feniks (Phoenix, Society for the Protection of Animals andDevelopment of Civic Consciousness)(www.feniks.org.rs)
The activities of Feniks are based on legal protection and implementation ofprotective laws, education of fellow-citizens to raise public awareness and influence
on relevant institutions that deal with different animals protection issues. We act onprotection of animals in laboratories and also help rehoming. Their campaign ‘Clean
and Beautiful without Cruelty’ is the result of the need to inform and educate citizens
in the use of experimental animals in the cosmetics industry.
ECEAE member.
5.24.2
ORCA – Organization for Respect and Care for Animals(www.orca.rs)
Through membership in ethical bodies, ORCA seeks to influence the application of
ethical principles in making decisions on approval of experiments on animals andconsistent implementation of the 3R rules regarding the use of experimental animals.
ORCA has representatives in ethical advice to safeguard the welfare of experimental
animals several faculties of the University of Belgrade and other scientific organisations.
5.25
5.25.1

Singapore
ACRES

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

35	
  

(www.acres.org.sg)
Cruelty free pocket shopping guide.
5.26

South Africa

5.26.1
Beauty Without Cruelty(www.bwcsa.co.za)
In December 2014, Beauty Without Cruelty launched a campaign to take legal action
against any company found to be falsely using the logo, or falsely claiming to beendorsed. Beauty Without Cruelty runs a progressive educational programme, aimed
at informing people about the suffering of animals and has initiated a number ofcampaigns, which focus on exposing animal abuse, specifically in the areas ofvivisection in South Africa.
5.27

Spain

5.27.1
Asociación Defensa Derechos Animal (ADDA) (Association for the
defence of animal rights)(www.addaong.org)
ADDA publish a biannual magazine (in Spanish) ADDA Defiende los Animales inwhich we report on our fight against animal experimentation.
ECEAE member.
5.27.2
Igualdad Animal(www.igualdadanimal.org)
In June 2013, Animal Equality gave a presentation in the European Parliament on
the campaign ‘Stop Vivisection’. In April 2015: Animal Equality carried out a short
investigation into spanish labs. In 2014, they launched a website and images about
primate farm in Spain.
5.27.3
Animanaturalis(www.animanaturalis.org/home/es)
Runs a dissection campaign.
In June 2013, Animanaturalis gave a presentation in the European Parliament on the
campaign. ‘Stop Vivisection’. They produce a list of companies who do notexperiment on animals.
Part of ECEAE campaign ‘Say Non to Air France’(www.addaong.org/en/campanas/eceae-campaign-say-non-to-air-france)
5.28

Sweden5.28.1
Djurrättsalliansen(www.djurrattsalliansen.se)

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

36	
  

Run a campaign to end primate experiments (www.stoppaprimatforsoken.nu) for
disseminating information, raising awareness, and finally get through a ban on theuse of primates in experiments, both in Sweden and the EU. Djurrättsalliansen has
previously entered into a collaboration with Animal Defenders International, and the
CDC have been involved in rescuing three monkeys from the laboratory and then redeployed them to a UK sanctuary.
On world day for laboratory animals 2015, Djurrättsalliansen launched a new
campaign called "Djurförsöksgranskarna". Its meaning is similar to "Vivisection
investigators" and consist of a homepage (www.djurforsoksgranskarna.se) where all
Swedish vivisection laboratories and photos from Swedish laboratories are listed. On
a weekly basis information about at least one new experiment is published to makethe public aware about what hides behind the closed doors. A team of investigatorsfrom Djurrättsalliansen from all over Sweden go through the applications sent in to
the seven ethical committees that approve the experiments with animals.
A licence from the Board of Agriculture both for using and for breeding laboratory
animals is needed and Djurrättsalliansen is also controlling that and have alreadyfound out about illegal experiments being carried out on ferrets.
This year it is their 10th year anniversary as an organisation and since the start in2005 one of our main issues has been animals used for experiments.
In the beginning of January of 2013 Djurrättsalliansen found out that the drug
company AstraZeneca was closing down its breeding facilities in the south of
Sweden. The remaining around 400 beagle dogs were supposed to be killed or sent
to the company’s site outside Manchester in the United Kingdom.
A campaign started at once and hundreds of animal lovers sent in pictures of theiranimals and a sign saying "Let the Astra-dogs live" and a petition was started andsoon 40 000 signatures were collected. The campaign grew every day with stalls andinformation given out every week and with regular demonstrations and non-violent
attempts to stop the transports of dogs. Here is a short movie of the campaign:
https://www.youtube.com/watch?v=65_-05XZEmw
The campaign received international publicity: www.mirror.co.uk/news/uknews/astrazeneca-research-centre-beagles-should-1727013
www.thetimes.co.uk/tto/health/article3649586.ece
www.theguardian.com/world/2013/jan/14/animal-rights-activists-direct-action-beagles
Even though Djurrättsalliansen did not manage to save all the beagles, they gave
new air to the anti-vivisection movement in Sweden that has been growing eversince, and helped to end Lunds University from using cats in 2013. When possible,
Djurrättsalliansen also work undercover to expose the truth about animals invivisection laboratories.
In 2013, Djurrättsalliansen has ran the campaign – Stop the Primate Experiments –to spread information, raise public opinion and get a ban passed on the use of
primates in animal testing in Sweden.

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

37	
  

Djurrättsalliansen focused on info stalls, many outside Lush shops, leatletting, public
speeches and spreading information on campus (in monkeys suits!), debates andalso doing stalls once a week at the campus. Djurrättsalliansen have organsed a big
march through the streets of Stockholm and managed to get lots of media attention
about the issue. Djurrättsalliansen are now working on a new homepage to expose
all vivisection labs in Sweden and give the public and insight in the experiments
going on by writing about them.
5.28.2
Djurens Rätt (Animal Rights Sweden)(www.djurensratt.se)
Djurens Rätt is the largest animal rights organisation in Scandinavia, with amembership of about 35,000. Animal Rights Sweden is opposed to all experiments,
procedures, production methods and other uses of animals that cause them pain,
suffering and distress.
In conjunction with the World Day for Laboratory Animals 2015, Animal Rights
Sweden chose to highlight seven animals for seven days to provide concrete
examples of current animal research. They are launching, in conjunction with this, acampaign urging the government to increase funding for the development ofalternatives to animal testing and to fund the upcoming 3R-center. They are
therefore promoting a letter to the government asking for more funding ofalternatives.
ECEAE member.
5.28.3The Swedish Fund for Research Without Animal Experiments(www.forskautandjurforsok.se/in-english)
Swedish Fund for Research Without Animal Experiments offer funding for projects in2015. Grants are almost exclusively awarded to projects in Sweden and/orinternational projects including a Swedish partner. Over 500 applications have been
awarded funding and a total of 29 million SEK has been used for funding research.
5.29

Switzerland

5.29.1
Ligue suisse contre la vivisection (LSCV)(www.lscv.ch)
Ligue does not accept animal testing as an inevitable source of research and istherefore actively engaged in fighting against in-vivo research on animals. All legal
methods, e.g. lobbying members of parliament and organising nationwide
information and publicity campaigns, are used to achieve the abolition of animal
experimentation. They encourage the conception and development of animal freeresearch methods and promotes their recognition. They contribute financially toorganisations who are involved in the development of such methods and who refuse
using animals.
In Zürich, during April 2015, Ligue organised a big rally against animal testing. They
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

38	
  

opposed the funding for the construction of a new animal building for the Universityof Bern.
Ligue have a ‘BIOTECH CAMPUS’ campaign, to create a center of excellence
dedicated to the development of new alternative methods.
They publish a list of cruelty-free cosmetics and support the development of nonanimal testing methods. Ligue takes legal action to prevent animal tests.
ECEAE member.
5.29.2
Zurcher Tierschutz Association (Zurich Animal Protection Association)(www.zuerchertierschutz.ch)
Zurcher gives background information and advice on vivisection and funds nonanimal testing. Zurcher has a representative on the Zurich Animal Experiments
Committee and the Federal Animal Experiments Committee.
5.30

United Kingdom

5.30.1 Cruelty Free International (formerly BUAV)(https://www.crueltyfreeinternational.org)
Key issues include: primates in research; cruelty-free cosmetics; animal testing ofhousehold products in UK; REACH; Freedom of information. Conducts undercoverinvestigations.
Through undercover investigations, political lobbying, the promotion of cruelty freeproducts, legal and science expertise, and media activities, CFI works to make theworld a better place for animals. They work lawfully and professionally, building
relationships with politicians, business leaders and other decision-makers. CFI also
analyse legislation and sit on decision-making panels around the globe, to act as thevoice for animals in laboratories.
CFI is one of the world's leading authorities on animal testing issues, and acts as
secretariat to the European Coalition to End Animal Experiments.
5.30.2Dr Hadwen Trust (DHT)(www.drhadwentrust.org)
DHT is the UK’s leading non-animal medical research charity. They support andassists scientists to implement existing techniques and develop new ones which are
more human-relevant and will replace animal experiments. They award grants toscientists in universities, hospitals and research organisations following a rigorous
and independent peer-reviewed selection procedure. Only those projects with thehighest scientific calibre and the best potential for the replacement of animals will beawarded funding.

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

39	
  

Funded solely by charitable donations, the DHT has awarded grants to over 170
research projects since 1971 in diverse areas of medical research including cancer,
Alzheimer’s disease, asthma, diabetes, kidney, heart and liver disease, to name only
a few. To date, they continue to be the UK’s leading charity provider of grants solely
dedicated to animal replacement research in biomedical research.
In May 2015, DHT announced they will open their first vegan charity shop.
5.30.3
NAVS(www.navs.org.uk)
Part of Animal Defenders International (ADI).
Animals in space research; freedom of information; World Day for Laboratory
Animals; Good Charities Guide (charities funding non-animal medical research).
5.30.4
Animal Justice Project(www.animaljusticeproject.com)
A new international organisation campaigning against vivisection, launched in March
2015 in both UK and USA.
Animal Justice Project campaigns against the use of animals in recreational drugs
research, and in warfare research. They have held two events which received
extensive media coverage. They use the media to raise awareness on the plight ofanimals inside laboratories.
5.30.5InterNICHE (International Network for Humane Education)(www.interniche.org)
InterNICHE is an open and diverse network comprising students, teachers andanimal campaigners. The network focuses on animal use and alternatives withinbiological science, medical and veterinary medical education.
5.30.6
Animal Aid(www.animalaid.org.uk)
Animal Aid run vivisection campaigns focused on medical experiments (e.g. charities
funding animal tests).
5.30.7
PETA(www.peta.org.uk)
5.31

USA

5.31.1
Citizens for Alternatives to Animal Research and Experimentation(CAARE)(www.caareusa.org)
Lush Prize for Public Awareness, 2015 – Research Paper

	
  

40	
  

CAARE is a national non-profit organization dedicated to promoting research andtesting without using animals.
Utilising existing and emerging information on the growing availability and success of
non-animal research technologies, along with the latest information on
consciousness and sentience in animals, CAARE disseminates this information toprovide the basis for questioning the use of millions of animals in research. CAARE
proposes that non-animal methods be used in every possible instance.
5.31.2
Humane Society Veterinary Medical Association(www.hsvma.org)
5.31.3
Coalition for Consumer Information on Cosmetics (CCIC)(www.leapingbunny.org)
CCIC Leaping Bunny Program administers a cruelty-free standard and theinternationally recognized Leaping Bunny Logo for companies producing cosmetic,
personal care, and household products.
5.31.4
Humane Society International (HSI)(www.hsi.org)
5.31.5White Coat Project(www.whitecoatwaste.com)
White Coat are ‘the eyes and ears’ of the American tax payer inside thegovernment’s animal laboratories. They expose the waste, fraud and abuse.
White Coat use research, investigation and analysis of animal experiments. They
expose them via the media, advertising and education. Waste Coat organise
grassroots activities.
5.31.6
Physicians Committee for Responsible Medicine (PCRM)(www.pcrm.org)
PCRM is Secretariat of the International Council on Animal Protection at OECD
(ICAPO), which was formed to incorporate alternative methods that can replace,reduce, and refine animal use in OECD guidelines and programs.

5.31.7Beagle Freedom Project(www.beaglefreedomproject.org)
Beagle Freedom Project commenced during 2010, and negotiates with laboratories
to hand over animals for re-homing to suitable private homes. 120 dogs have so far
been saved in 14 rescues.
5.31.8

Bunny Alliance

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

41	
  

(www.thebunnyalliance.com)
5.31.9Stop Animal Exploitation Now (SAEN)(www.all-creatures.org/saen)
5.31.10The New England Anti-Vivisection Society (NEAVS)(www.neavs.org)
NEAVS is the U.S. Executive Office for Cruelty Free International and founding
member of the Coalition for Consumer Information on Cosmetics.
5.31.11The American Anti-Vivisection Society (AAVS)(www.aavs.org)
Key issues include: Ban Pound Seizure; End Animal Cloning; Compassionate
Shopping.
In 2006, AAVS assumed the leadership role as Chair of the Coalition for Consumer
Information on Cosmetics (CCIC). They produce a free phone app with guide to over
200 cruelty-free cosmetics companies.
5.31.12Center for Alternatives to Animal Testing (CAAT)(http://caat.jhsph.edu/)
The Johns Hopkins Center for Alternatives to Animal Testing (CAAT) is part of theJohns Hopkins University Bloomberg School of Public Health, with a European
branch (CAAT-Europe) located at the University of Kostanz, Germany(http://cms.uni-konstanz.de/leist/caat-europe/). They promote humane science by
supporting the creation, development, validation, and use of alternatives to animals
in research, product safety testing, and education. They seek to effect change by
working with scientists in industry, government, and academia to find new ways toreplace animals with non-animal methods, reduce the numbers of animals
necessary, or refine methods to make them less painful or stressful to the animals
involved.
5.32

Coalitions

5.32.1 The International Council on Animal Protection in OECD Programmes(www.icapo.org)
Since 2002, animal protection has had a formal voice at the Organisation for
Economic Co-operation and Development (OECD), an influential internationalorganisation that develops guidelines and programmes for the testing of chemicals.
The OECD's testing-related activities historically have relied heavily on animal-based
methods. The International Council on Animal Protection in OECD Programmes(ICAPO) works to fully incorporate alternative methods that can replace, reduce, andrefine animal use (the "Three Rs") in OECD activities, in the interest of animal
protection, public health and sound science.

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

42	
  

5.32.2
Stop Vivisection
The EU Commission has to deal content in the next three months with the European
Citizens' Initiative "Stop Vivisection" and come to a decision.
A Citizens Initiative to end animal experiments. Committee includes scientists,
activists and politicians. June 2013: Arranged presentations in the European
Parliament as part of the campaign.
5.32.3
European Coalition to End Animal Experiments (ECEAE)(www.eceae.org)
ECEAE is Europe's leading alliance campaigning on behalf of animals used inlaboratories. Drawing on political, legislative and scientific expertise, as well asworking with politicians, Commission officials and EU citizens, they campaign to end
testing for the millions of animals in European laboratories.
5.33

Individuals

5.33.1Dr Andre Menache
Veterinarian Dr Andre Menache has held various posts, including that of president ofDoctors and Lawyers for Responsible Medicine (UK ) and general manager of theFederation of Animal Protection Societies in Israel. Today he provides scientificsupport to several grass roots organisations, such as Animal Aid and Animal Justice
Project in addition to his official position as director of Antidote Europe, based in
France.
5.33.2Dr Andrew KnightEver since helping launch Australia's campaign against the live sheep trade to theMiddle East in the early 1990s, Australian-British bioethicist Dr Andrew Knight has
been advocating on behalf of animals. He is a European Veterinary Specialist in
Animal Welfare Science, Ethics and Law, a Professor of Animal Welfare and Ethics
at the University of Winchester, and a Senior Fellow of the UK Higher Education
Academy. He serves on the Advisory Board of the Animal Studies Journal, and the
Editorial Advisory Panel of the Australian Animal Protection Law Journal.

Lush Prize for Public Awareness, 2015 – Research Paper

	
  

43