Cool Japan Strategy Public-Private Collaboration Initiative The Cool Japan Strategy Promotion Council was formed in January 2015 with the participation of members from the private
sector to deepen the Cool Japan Strategy.
 The Council, based on five perspectives on deepening and enhancing the Cool Japan Strategy, put together private-sector
project models and government cross-cutting initiatives.

Five Perspectives on Deepening and Enhancing the Cool Japan Strategy
1 . Connect diverse initiatives laterally and organize them from a design perspective to boost attractiveness.
2 . Take a big-picture view of public and private activities and bring them together.
3 . Construct a human resources hub to draw creative people from around the world to Japan.
4 . Reorganize the attractions of Japan from the view of non-Japanese and enlist non-Japanese people todisseminate and expand the attractions of Japan.
5 . Develop regional attractions so they will be accepted overseas.

Private sector and government
initiatives to deepen and enhance
the Cool Japan Strategy

Four Private-Sector Project Models - Project Ideas -Government Cross-Cutting Initiatives - Action plan -It is hoped that the private sector will implement the following projects
while making use of government assistance

1 . Create a public-private partnership platform to organize joint publicprivate projects.
2 . Government branches work together to assist private-sector
initiatives aimed at constructing hubs that bring together people andinformation from many fields and disseminates information.
3 . Creation of networks of ambassadors composed of non-JapaneseJapan fans.

DesignEstablish a design lab / school that will bring overseas
designers to Japan.

Content

Establish an agent organization and a content usage hubthat will propel the unified overseas expansion of Japan’smusic industry.

CuisineConstruct a system to convey the attraction of Japanesecuisine through the establishment of a graduate school incuisine and key city hubs.

Regions/Tourism

Establish a framework local Cool Japan production
businesses that unearth and refine regional attractions.

4 . Establish regional Cool Japan consulting offices in cooperation withJETRO and local governments.
5 . Create lists of regional producers and provide regions with information.
Note: Implement a total of 32 initiatives, including those above, that pertain to information dissemination,
overseas expansion, inbound tourism stimulation, and unearthing and conveying regional attractions

Design- Private-Sector Project Models -Design Lab / School○ Transform Tokyo, Japan into a global design hub by means of establishing the world’s foremost design lab / school

Pursue joint projects with many
Invite the world’s leading

universities and private corporations withdesigners from overseas anda focus on fields where Japan holds anJapan.

advantage (such as materials, biotech,

Conduct research projects andand robotics).

training programs in English

Become the trigger for accelerated
industrial innovation

Launch quickly as a lab and focus
initially on building a track record
with global appeal.
Over the mid-to-long term, evolve
into a graduate school that supplies
advanced designers to industry

Content - Private-Sector Project Models J-Pop Agent Organization and a Video Content Streaming Hub○ Establish a J-Pop agent organization that will propel the unified overseas expansion of the music industry○ Construct a video content streaming hub

J-Pop agent organization (1)J-Pop agent organization (2)Video content streaming hub• Establish bases in key cities abroad• Include collaborations with• Arrange archives of anime

Construct relationships with local media

other fields (such anime andand sponsors to assist the localfashion) to boost the drawing

promotions and live events of many

power of events and cut costs

diverse artists

series and other past video
content and construct a hub
visitors view all the content
they wantby centralizing equipment(making use of the Takeshibatransport

District National StrategicSpecial Zone)

Tokyo Ska Paradise Orchestra at Japan Night in Jakarta @ The Kasablanka, April 4, 2015

Takeshiba District National StrategicSpecial Zone CiP logo

Cuisine - Private-Sector Project Models Graduate School of Cuisine and Markets in Cities Abroad○ Create a system that continues to convey the attractions of Japanese cuisine, at home andabroad, by setting up a graduate school of cuisine in Japan and bases in key overseas cities

Set up a graduate schoolof cuisine in Tokyo as a
hub for communicating
information about
Japanese food

Hold a Japan Harvest Week inthe autumn in Tokyo, consistingof numerous harvest festivals
and events held in each regionof Japan, and turn the week intoa tourist event

Set up hubs at food courts andmarkets in key overseas cities
to popularize Japanese cuisine
Use the hubs as centers for
distribution to expand local foodservices and to attract inboundtourists

Regions/Tourism- Private-Sector Project Models -Local Cool Japan Production Businesses○ Set up Local Cool Japan Production Businesses to develop, in a comprehensive fashion,
regional resources with the aim of unlocking overseas demand

Set up local Cool Japanproduction businesses underindustry-governmentacademic financial
partnerships and construct
networks of specialists inJapan and abroad

Assist the discovery, curation,communication, and overseas
expansion of regional resources

Strengthen expansion ability
through collaborations with othergovernment measures(Visit Japan, projects conveying
the appeal of Japanese cuisine
and Japanese food culture, andprojects that stimulate thecreative industries)【 Examples of applying attractions lying dormant in regions 】 using Japanese umbrella techniques to make lighting fixtures

Photo credit: Genki Japan

Photo credit: Hiyoshiya

Photo credit: Hiyoshiya

Members of the Cool Japan Strategy Promotion Council
Government Members
Shunichi Yamaguchi：Minister in charge of the Cool Japan Strategy＜Chair＞

Tomotaka Takahashi：CEO, Robo Garage Co.,Ltd.

Masaaki Taira：State Minister in charge of the Cool Japan Strategy

Hiroyuki Takahashi：JTB Corp. President & CEO Group Headquarters＜Vice-Chair＞

Kinya Tagawa：director, Takram Design Engineering

Hiroshige Seko：Deputy Chief Cabinet Secretary

Danny Choo：producer, Culture Japan

State ministers of MIC, MOFA, MOF, MEXT, MAFF, METI, MLIT

Hitomi Tamaoki：representative director, Tsumugi Corporation

Yohei Matsumoto：Parliamentary Vice-Minister in charge of the Cool Japan

Tate Kristopher：president and CEO, development manager, ConnectFree K.K

Strategy
Takeo Hirata：Secretary General, Secretariat of Headquarters for theTokyo 2020 Olympic and Paralympic Games, Cabinet
Secretariat (special advisor to the Cabinet)

Tom Vincent：CEO, Tonoloop Networks, Inc.
Yusuke Nakagawa：president and CEO, Asobi System Inc.
Ichiya Nakamura：professor, Graduate School of Media Design, Keio University
Takeshi Natsuno：guest professor, Graduate School of Media and Governance,
Keio University

Private-Sector Experts

Hidemi Fukuhara：producer, Ace Production

A st r i d K l e i n： a r c hite c t / K l e in D y th a m a r c h ite c tur e

Yasuo Miyaｋawa：president and CEO, Sunrise Inc.

Yo sh ik o I k o m a ：fa shio n j o ur na l ist / d ir e c to r , Miy a k e I sse y F o und a tio n

Kenichi Watanabe：social producer, Genki JapanT a k a a k i Um e z a wa ： c ha ir m a n, A .T . K e a r ne y K . K ., J a p a n
Ma sa h ir o O ish i ： p r e side nt, th e F e d e r a tio n o f Music P r o d uc e r s J a p a n

Related Organizations

T o m o K a m e i： c o - fo unde r a nd C E O , T o k y o O ta k u Mo d e I nc .
Sh uj ir o K usum o to：p r e side nt & C E O , C a f e C o m p a ny C o ., Ltd .

N o b uy uki O ta ： C EO , C o o l J a p a n F und I nc .

K o ic h i Sa ur a ： p r e sid e nt & C E O , Ur a k a sum i Sa k e B r e we r y , Sa ur a C o ., Ltd .

Miy a k o Ha m a no ： e x e c uti v e v ic e - p r e sid e nt, J a p a n E xte r na l T r a d e/ com m itte e ch a ir m a n of th e D e m a nd D ev elo pm e nt Co mm itte e,J a p a n Sa k e a nd Sh o c h u Ma k e r s A sso c ia tio n
So ic h i r o T a k a sh im a ：Ma y or o f F uk uo k a C ity

O r g a niz a tio n