Total Media
Company’s
Profile05/10/09

1. Summary of Total Media Development Institute, Co., Ltd.
BackgroundTotal Media Development Institute Co., Ltd. is a company that provides comprehensive
consulting services on the design, production and operation of museums and cultural
facilities. We also give advice and provide programs for developing corporate identity.
Having excelled in promoting “cultural communication” for both the private and public
sector for almost 40 years, we are considered the leading company in this field in Japan.
Our company has a pool of talented professionals who have been engaged in manylarge projects, mostly involving the production and operation of cultural facilities. We haveresearchers, engineers, artists, professors, and various specialists who can be relied upon
to come up with efficient solutions for unique demands. From our rich pool of professionals,
we select the best possible combination of people to put their knowledge and skills tomaximum effect for our clients.
Because we are well aware that research is important for fostering creativity, we also set
up research groups and hold a wide variety of seminars. By doing this we hope to promote
new ideas, provide wider access to information, and to expand our network of talent. The
Institute of Cultural Communications, which is our subsidiary, assists us in these activities.
Based on meticulous research and unfettered creativity, we aspire to always come up withdynamic planning strategies.
Our services
Planning and operation of cultural facilities
Total Media Development Institute provides comprehensive services for producing andoperating museums and cultural facilities, from their conceptualization to the constructionof exhibitions. We are engaged in the following:
1.
2.
3.
4.
5.

Conceptualization and planning of cultural facilities.
Design of buildings, management of design.
Design, production and construction of exhibition facilities
Research, design, production and procurement of exhibition materials
Planning and production of equipment such as exhibition signs, printed matter andpromotional materials
6. Planning and production of special exhibitions
7. Planning of programs for publicity and educational purposes
8. Operation of museums and other cultural facilities
9. Training of personnel at facilities including management, technicians, cleaners, guides,
etc.
Corporate Identity Programs
Total Media Development Institute also develops programs for corporate identity - animportant aspect in running a business. These programs are intended to enhance thequality of communication between companies and the public. We are engaged in thefollowing:
１．Analysis of the present corporate identity
２．Reassessment of corporate philosophy and scope of work
３．Strategy planning for corporate communication
４．Company naming
５．Design system development
６．Development of corporate communication
７．Design application
８．Corporate-identity products and operations
９．Consultations on social activities to enhance corporate identit
Page 12. Organization
Cultural Communications
Head OfficeOsaka Office

Bungei-Shunju-Shinkan 6F, 3-23, Kioi-cho,
Chiyoda-ku, Tokyo 102-0094 JAPAN
PHONE: 81-3-3221-5558
FAX: 81-3-3221-5567
3-22-6 ebi-e,
Fukushima-ku, Osaka-city Osaka Prefecture 553-0001 JAPAN

PHONE: 81-6-6642-3571
FAX: 81-6-6642-3579
Fukuoka Office Nihonseimei-Hakata-Ekimae-２nd Building 8F,
4-2-1Hakata-Ekimae,
Hakata-ku, Fukuoka-city,
Fukuoka-prefecture 812-0011 JAPAN
PHONE: 81-92-413-7300
FAX: 81-92-413-7333
Date of Establishment
September 16, 1970
Capital Paid-in capital :¥500,000,000．
Registered Address
1-5-1, Taito, Taito-ku, Tokyo Executives
President and Representative Director:
Toshiki Sawada
Director: Masaki Watanabe
Yoshihiro Ishino
Kenji Nakanishi
Shingo Kaneko
Takeshi Soejima
Kenichiro Yamamura
Financial ReferenceBank of Tokyo-Mitsubishi, Head Office
Sakura Bank, Nihonbashi Business Department
Professional Registration
First class registered architects(Registration number issued by Governor of Tokyo: No.19543)
Registered construction company (Construction License issued by The Minister of Land
Infrastructure and Transport: No.12-18805)
First class registered architect: Tomoyoshi Koyama (No.103128)
ISO14001 (Registration Number JSAE366)
Professional Registration
Total employees: 105
Associated specialists: Scientific and Cultural researchers, Engineers & Artists: 200
approx.
Memberships
The Japan Society for Exhibition StudyJapan PFI (Private Finance Initiative) Association
The Museological Society of Japan
Japanese Council of Science Museum
Japan Institute of Eventology
Japanese Council of Literary Museum
Japan Museum Management Academy
Japanese Association of Museums
Architectural Institute of Japan
Japan Graphic Designers Association Inc.
Japan Display Design Association
Japan Association for the Promotion of Creative Events

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Projects
Total Media Development Institute has accumulated a wealth of experience over the years.
Our strength - which other companies do not have - lies in six areas. One is our experiencein the planning of museums, which make up the backbone for the cultural tourism industry.
The second is our experience in planning ICT (Information and communication
technologies) through international joint research and human resource development. The
fourth is our experience in projects for large-scale museums, many of which aregovernment-run museums. The fifth area is educational and cultural projects such as
children’s museums and school projects. And lastly, the sixth area of our experience is in
the planning and actual operation of facilities.
Operation Projects
Yamato Museum, Kure
Com Com, Fukushima
Niigata Science Museum, Niigata
Chiba Science Museum, Chiba
PFI (Private Finance Initiative) Projects
2005-2038
Sendai City Astronomical Observatory
2004-2014
e-topia, Kagawa

Humanities Museums
National:
2005
KYUSHU NATIONAL MUSEUM
2000
THE CENTER FOR THE ADVANCEMENT OF WORKING WOMEN, TOKYO
1999
NATIONAL SHOUWA MEMORIAL MUSEUM, TOKYO1990"MORSE COLLECTION -Meiji crafts from across the sea" special exhibition
NATIONAL MUSEUM OF ETHNOLOGY, OSAKA
1983
NATIONAL MUSEUM OF JAPANESE HISTORY, SAKURA
1977
NATIONAL MUSEUM OF ETHNOLOGY, OSAKA
Prefectural:
2007
New Okinawa Prefectural Museum
2002
Jomon Jiyukan
2002
Tokushima Literary Calligraphy Museum
2001
Hida Earth Wisdom Center
2000
Niigata Prefectural Museum of History
1999"WORLDS REVEALED THE DAWN OF JAPANESE AND AMERICANEXCHANGE " special exhibition, EDO-TOKYO MUSEUM1998
OITA PREFECTURAL MUSEUM OF HISTORY1995
WARABE KAN (KIDS SONG AND TOY MUSEUM)
1995
TOKYO WATERWORKS HISTORY MUSEUM
1994
NAGANO PREFECTURAL MUSEUM OF HISTORY
1993
EDO-TOKYO MUSEUM
1992
IBARAKI HISTORY MUSEUM1991
OSAKA PREFECTURAL MUSEUM OF YAYOI CULTURE "EDO-TOKYO -throughthe eyes of MORSE" special exhibition, TOKYO1989
SAIKU HISTORICAL MUSEUM HIROSHIMA PREFECTURAL MUSEUM OF
HISTORY
1988
THE MUSEUM OF KYOTO
1986
FUKUSHIMA PREFECTURAL MUSEUM TOKUTOMI ROKA MEMORIAL
MUSEUM OF LITERATURE1984
FUKUI PREFECTURAL MUSEUM

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Municipal:
2006
Sendai City Jomon Site Park
2005
Kure City Maritime History and Science Museum
2005
Hiratsuka City Museum
2005
Minoru Kitani Memorial Museum / Star Plaza
2005
Urasoe Gusuku Yodore Museum
2005
Fukushima City Children's Museum
2005
Shibuya city Shirane Memorial Hall of Local History
2005
Archaeological Museum Kojindani2004
FUKUI City History Museum
2004
Takaoka Education Center
2004
Hagi Hakubutukan
2004
Nagasaka Museum of Local History
2003
Misawa Sky Park
2003
Issa Memorial Museum
2003
Kagamino Museum of Local History
2002
Maeda Tosanokami-ke Shiryokan Museum
2002
The Museum of Contemporary Japanese Poetry, Tanka and Haiku Yasushi Inoue
Memorial Museum
2001
Shimotsuke Yakushiji History Museum
2001
Akiu Sato Center
2001
Ikegami Yayoi Cultural Work Shop
2001
Osaka Museum of History
2000
Sunpu Takumishuku Experience Museum
2000
Osaka Maritime Museum
2000
Sea Adventure Pavilion
1998
MATUMOTO SEICHO MEMORIAL MUSEUM
1998
KITA CITY ASUKAYAMA MUSEUM
1998
SHIBUSAWA MEMORIAL MUSEUM
1996
HIMEJI HISTORICAL PEACE CENTER
1996
AN-PAN-MAN MUSEUM
1995
YOKOHAMA HISTORY MUSEUM
1995
SETAGAYA LITERARY MUSEUM
1994
TAMANA HISTORICAL MUSEUM
1994
IRUMA CITY MUSEUM
1994
THE HISTORIC NEJO PLAZA
1994
BRUSH MUSEUM, KUMANO CITY
1994
LIFE-LONG LEARNING PROMOTION CENTER, KAMAGAYA
1993
FUJIYOSHIDA MUSEUM OF LOCAL HISTORY1993
MUSEUM CHIRAN
1993
SADOHARA CASTLE HISTORICAL MUSEUM
1993
HORI TATSUO LITERATURE MUSEUM
1993
TAISHIN-MURA LOCAL MUSEUM
1993
GISHU NAKAYAMA MEMORIAL MUSEUM OF LITERATURE
1993
HIMEJI CITY MUSEUM OF LITERATURE
1992
KAWASAKI CITY PORT PROMOTION HALL "KAWASAKI MARIEN"
1992
NIHON-MINKA-EN OPEN-AIR MUSEUM OF JAPANESE TRADITIONAL
HOUSES
1992
KIKUCHI KAN MEMORIAL MUSEUM
1992
KOTO MORISHITA CULTURE CENTER
1992
OTA WARD "KOFUN" HALL IN TAMAGAWADAI PARK1991
THE AKASHI CITY CULTURE MUSEUM
1990
SUMIDA RIVERSIDE HALL
1990
RITTO HISTORICAL FOLK MUSEUM
1989
YOKOHAMA MARITIME MUSEUM
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1989
1989
1988
1988
1988
1987
1987
1986
1986
1984
1983
1980

HIROSHIMA CASTLE
OHTAMA HISTORICAL FOLK MATERIAL HALLSHONAI JOHO PLAZAKAWASAKI CITY MUSEUMNIITSU CITY PETROLEUM MUSEUM
KOJI FUKIYA MEMORIAL MUSEUM OF ART
O ART MUSEUMKASHIWAZAKI CITY MUSEUM
KOTO WARD FUKAGAWA EDO MATERIAL HALLTOSHIMA WARD LOCAL MUSEUMHACHINOHE HISTORICAL MUSEUMSHITAMACHI MUSEUMFoundations:
2002
Hiroshima National Peace Memorial Hall for the Atomic Bomb Victims
2002
Hiroshima Peace Memorial Museum
1989
MARINE MUSEUM

Science Museums
National:
2007
Chiba City Science Museum
2001
Aquatom
2001
National Museum of Emerging Science and Innovation
2001
Oarai Wakuwaku Kagakukan
1985
BUILDING RESEARCH INSTITUTE MINISTRY OF CONSTRUCTION
1978
NATIONAL LABORATORY FOR ENERGY PHYSICS
Prefectural:
2003
The Life and Environment Exhibition Hall
2003
Misawa Aviation & Science Museum, Aomori
2001
Yamagata Museum of Science and Industry
1994
CHIBA MUSEUM OF SCIENCE AND INDUSTRY1991
AKITA PREFECTURAL AGRICULTURAL SCIENCE MUSEUM
1990
GREENERY CONSULTATION CENTER IN HIBIYA PARK1981
NIIGATA PREFECTURAL NATURAL SCIENCE MUSEUM
1978
KANAGAWA PREFECTURAL NATURE CONSERVATION CENTER
Municipal:
2007
Chiba City Children's Museum (under construction)
2003
Kazenoko Gakushukan
2002
Izumo Science Center
2001
Saku Chidren's Science Dome for the Future
1996
KAKAMIGAHARA AEROSPACE MUSEUM
1995
HIROSHIMA CITY TRANSPORTATION MUSEUM
1994
HIROSHIMA CHILDREN'S MUSEUM1993
KAKUDA CITY SPACE TOWER AND COSMO HOUSE
1992
TATEBAYASHI CHILDREN'S SCIENCE EXPLORATORIUM
1992
WAKAYAMA NATURAL SANCTUARY, NATURE CENTER
1990
SENDAI SCIENCE MUSEUM
1989
MUNICIPAL MUSEUM OF NATURAL HISTORY IN CHIKAWA
1989
THE SCIENCE MUSEUM, OSAKA1988
ITABASHI SCIENCE AND EDUCATION CENTER

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Corporate Museums and Public Relations Facilities
Corporate Museums:
2007
KAO Museum
2007
Kawasaki Heavy Industries Entrance Hall Exhibit
2007
YKK Museum
2007
The Railway Museum Japan
2006
Ishikawa Heavy Industries Museum
2004
The Momofuku Ando Instant Ramen Museum
2003
NYK Maritime Museum
2002
The Museum of Zen Culture and History
2001
Shiba Ryotaro Memorial Museum
2000
Printing Museum, Tokyo
1994
AEON SQUARE
1991
DAIWA BANK MONEY MUSEUM
1988
JAPANESE BAMBOO MUSEUM
1988
DRUM MUSEUM
1988
ASAKUSA "NIGIWAI" MUSEUM
1984
TAKENAKA CARPENTRY TOOLS MUSEUM
1978
JAPAN FOOTWEAR MUSEUM
PR Facilities:
2005
Uminonakamichi Nata Center for Fresh Water
2005
The Kitakyushu Beer Masonary Museum in Moji
2005
Museum of the Meiji Restoration
2004
Kansou Co., Ltd., Yodoyabashi shop
2004
San-in Godo Bank Art Museum
2003
New Information Room for Japan Defence Agency
2003
The Vocational Museum
2003
Techno Communication Square Ricotti
2003
Nidec Corporation Show Room2002
Disaster Reduction and Human Renovation Institution
2002
Nagai Dam Information Center
2002
Tsubakimoto Chain Kyotanabe Factory Entrance Hall
2002
Mt. Unzen Volcanic Disaster Memorial Hall
2002
Okinawa Subtropical Environment Remote Sensing Center
2001
Yamagata City Planning Information Center
2001
Yamagata City Tourists Information Center
2001
Arkas Sasebo Exhibition Hall
2001
National Aeronautical Laboratory Exhition Room
2000
Animal Center, Nagano
1995
NHK STUDIO PARK (Broad casting Museum)
1993
DONEN TOKAI HALL
(Power reactor fuel co.)1993
KIRIN BEER PARK HOKURIKU
1992
TOSTEM HOUSING PLAZA TOKYO
1992
MARINE ROAD PLAZA1991
KIKKOMAN SOY SAUCE MUSEUM
1990
DONEN ATOM PLAZA (Power reactor fuel co.)1986
ENERGY HALL IN ASPAM (Tohoku electric Power)
1983
THE NINGYO PASS EXHIBITION HALL (Power reactor fuel co.)Page 6

Theme Parks:
1993
COMMERCIAL COMPLEX OHARAIMACHI OKAGE-YOKOCHO, HISTORICAL
EXHIBIT
1990
SANRIO PUROLAND

International Expositions:
2005
EXPO2005 AICHI Global House
2005
EXPO2005 AICHI PREFECTURE PAVILION
2004
Shizuoka International Garden and Horticulture Exhibition, Pacific Flora 2004
1990
THE INTERNATIONAL GARDEN AND GREENERY EXPOSITION, OSAKA,
JAPAN
1985
THE INTERNATIONAL EXPOSITION, TSUKUBA, JAPAN1975
INTERNATIONAL OCEAN EXPOSITION, OKINAWA, JAPAN1970
JAPAN WORLD EXPOSITION, OSAKA
Local Expositions:
1988
SILK ROAD EXPOSITION, NARA
1981
KOBE PORT ISLAND EXPOSITION

Corporate identity projects
Corporations, local governments
Other organizations

Large-scale museum projects
Total Media Development Institute Co., Ltd. has extensive experience inlarge-scale museum projects, many of which are run by the central government.

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3.

Management of nationalclass large-scale museum
project
Total Media Development Institute Co., Ltd. has extensive
experience in large-scale museum projects.

1) National Museum of Ethnology, Osaka (1997)
The museum that changed the shape of exhibitions in Japan

National Museum of Ethnology in Osaka was the first national museum to be built in Japanafter World War II. In producing this museum, Total Media Development Instituteintroduced the method of showing the findings of researchers together with the artifacts on
display. Instead of displaying just artifacts, an approach was taken to show other related
objects, together with images and written explanations in a comprehensive manner todeepen the understanding of visitors. This later became the standard method of exhibitionin Japan.
In addition, a method was also adopted whereby additions and modifications could bemade to exhibits in line with development in research. Care was also taken to make thedisplay equipment inconspicuous, so that the visitors would not be distracted, and theirattention would be drawn directly to the artifacts.
When the museum was renewed in 1996, further innovation in display methods was
made, with information and commentary provided to visitors through IC tags attached toartifacts.

Fig 1

Exposed display : all material is accessible
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Fig 2

Structural display

Fig 3

Module standard system : wall panels and display bases
Page 92) Edo-Tokyo Museum, Tokyo (1993)
Experiencing the history of Edo and Tokyo through life-size replicas of buildings

The Edo-Tokyo Museum opened in 1993, with the aim of preserving the historical heritageof Tokyo. Housing impressive life-size replicas of buildings, it took 12 years for this huge
museum to be completed since its conception.
Assisting the Tokyo metropolitan government in building this museum, Total MediaDevelopment Institute was responsible for everything from conceptualization, planning anddesign, to operation and management. Once the museum was opened, we helped in its
operations, jointly conducting evaluation tests with the museum staff and providing training
for fine arts specialists and education personnel.
When the museum held the exhibition called “Daybreak of exchange between Japan andthe U.S. –Arrival of the Black Ships”, featuring the collection of E.Morse (by courtesy of the
Peabody Museum in the United States), we were engaged in the study and transportationof artefacts and in the design and production of displays.

Fig 4

Combination of large projection images, full scale re-constructed building & bridge, scale
modules

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Fig 5Full scale “Chyo-ya” news paper building

Fig 6“Nakamura-za” kabuki theatre

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3) Osaka Museum of History, Osaka (1998 – 2011)
An experience-oriented trip through the history of Osaka

Located in the place where the Naniwa Palace once stood in the Asuka Period, the Osaka
Museum of History was established in 2001, integrating the 40-year-old City Museum withthe prefectural archaeological center. The museum aims to colorfully tell the history of thecity of Osaka through an experience-oriented tour.
Life-size replicas, dynamic exhibitions, and displays of actual artifacts, as well as theremains of the Naniwa Palace in the underground of the facility, make for an educating andinspiring experience. An information system runs throughout the facility, responding to theneeds of visitors.
The museum places importance on public relations management and citizen
participation programs to enhance its appeal and attract visitors.

Fig 7

Ceremony scene in “Daigoku-den” court

Page 12Fig 8Life in greater OsakaFig 9“Naniwa” old Osaka town tour

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4) National Museum of Emerging Science and Innovation, Tokyo (2001)
Science Museum where the work of scientists can be felt

Established in 2001 on the newly developed Tokyo waterfront, the National Museum of
Emerging Science and Innovation, seeks to be different from conventional science
museums by putting emphasis on the scientists.
The museum tries to make the role and activities of scientists more clearly felt, and tostrengthen visitors’ interest in the latest scientific technologies.
An interpreter is present at the facility to offer explanation on the background of theexhibitions. Compared to written descriptions, the merit of having an interpreter is that theperson can accommodate his or her talk in line with the interests of the visitor.
The spacious exhibition zone, measuring 30-meters wide and 100-meters long, has nocolumns. The LAN facilities are stored in the double-wall floor which also houses theelectric, water, ventilation, and heating systems.
To introduce the newest discoveries in science, the exhibitions are updated in a timely
and flexible manner.

Fig 10

Frontieer zone exhibit

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Fig 11

Science technology exhibit

Fig 12

The global LED monitor
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5) The Kure Maritime Museum, or the Yamato Museum (2005)

Museum in the city where the battleship “Yamato” was built

This museum was built in the city of Kure, where Japan’s largest ever battleship was built
during World War II. The exhibition shows the history of Kure and the development ofscience and technology since the turn of the 20th century.
A reproduction of “Yamato”, made in one-tenth of its original size and which measures 20
meters in length, is displayed at the center of the museum. Various exhibition rooms arelocated around the “Yamato” so that visitors go around the replica in a circular motion whilelooking at the exhibits.
On the first floor are historical exhibits, including a chronological table showing thehistory of Kure. The exhibit is aimed at making it easier for visitors to understand the city’s
past in line with the overall history of Japan’s modernization.
In the large exhibition room there is a display of military aircraft such as the Zero fighter
plane. On the third floor are exhibits related to science and technology including a room
where children can have fun with hands-on exhibits and learn about ship-building
technology.

Fig 13

1/10 scale battle ship model

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FIG 14

History exhibit

Fig 15

WW II weaponry exhibit

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6) The Railway Museum, Saitama (2007)
Comprehensive railway museum for both children and adults

The Railway Museum in Saitama City is a new type of railway museum that aims to be an
educational facility for people of all ages.
Displaying real trains and providing information about the history and technology ofrailroads, together with hands-on exhibits, it is an interesting destination for families looking
for something more than the usual theme park.
In the history zone, which has a huge floor space, actual train cars from various periods
are on display. Visitors can see how railroad technology came to Japan from England, and
how Japanese railroads made its own unique development, ultimately leading to the birthof the “shinkansen” bullet trains.
In the learning zone, there is a job experience lab where older children can experience
selling train tickets, working as a train conductor, designing trains and performing
maintenance work. Other parts of the learning zone allow children to learn about railway
technology and science though hands-on exhibits.
The museum has gained a reputation for providing a feeling of realness and authenticity.
Other features are a railway diorama, which is the largest of its kind in Japan, and thesteam locomotive simulator that offers the exact simulation of operating a SL - the first of its
kind in Japan.

Fig 16

C57 locomotive on the turn table

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Fig 17

Largest railway diorama in Japan

Fig 18

History exhibit

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Fig 19

Education zone exhibit

Fig 20SL simulator
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Fig 21

Self driving mini train with automatic control system

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4.
Education for children
Total Media Development Institute has experience in planning andproducing children’s museums, and numerous educational andcultural projects. We have compiled a guidebook that gives advice
to teachers on interaction with museum staff. We have also
developed out-reach kits to help teachers make use of advanced
research in their classes.
We are eyeing to strengthen the ties between museums andschools, so that the rich cultural resources in the museums can be
fully utilized. We also hope that our worldwide network of
specialists can benefit the education of schoolchildren.

1) “Com Com” Children’s Center, Fukushima (2005)

A facility run with citizen support

The “Com Com” Children’s Center is an educational facility comprising a children’s library,planetarium, a crafts room, and an exhibition room, among others. The major characteristicof this facility is that it is run with the participation of citizens. The volunteers draw up
programs for the center, look after the children, and help in the center’s various events.
While it is essentially a facility for children, it also aims to be a place of exchange for
adults. The adults are not limited to the parents of the children, but include teachers of thevarious classes and those in charge of children’s clubs, or adults simply extending their
help in other ways.
Total Media Development Institute drew up the concept and operational plan for thiscenter, including the training of personnel and management of facilities. Our expertise wasmuch welcomed by the city of Fukushima, which wanted to make the most of its limited
personnel and funds.
Cooperation between citizens and city of Fukushima began three years prior to the
opening of the center. Citizen participation has proved successful, with the volunteers
finding pleasure being a part of something they helped create, and the administration
gaining ongoing support in the facility’s operation.
Facility operation
Upon signing we contract, Total Media Development Institute takes on all the work ofoperating a facility, including management of personnel. We also develop the programs fora facility, with an eye to increasing the number of visitors - one of our major responsibilities
when running a facility.
Citizen Participation
By having citizens take part in “simulation” workshops and meetings before a facility is
actually built, we can learn about what the community expects or hopes to find in a facility.
The views and opinions gained from citizens can be reflected in the design of the building
and its functions.
Training of facilitators
Total Media Development Institute also places importance on training of facilitators.
Facilitators play an important role of teaching citizens how to plan and implement
educational programs for museums and cultural facilities. In workshops, facilitators give
adults the know-how on educational programs, and help both adults and children to learn
by actually putting the programs into action.
“Dream Supporters Club”
A “Dream Supporters Club” is formed with a group of citizens willing to help in the operationof a facility that is yet to be built. These citizens are usually people who have a strong
interest in children’s education. Prior to the facility being built, information can beexchanged between the group’s members and suitable personnel can be chosen.
Members of this club are eventually trained to become staff for the facilities, or to become
facilitators and leaders of citizens’ projects.

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Fig 22

Regional history exhibit

Fig 23

Activity room

Page 23

Fig 24

Children dance performance

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5.
Museum operation
While Total Media Development Institute has a long history ofplanning and producing museums, in recent years, we havebecome increasingly engaged in the actual operation of the
facilities. Running a museum has traditionally been the work of the
public sector. However, in Japan, many museums are facing theneed to become financially self-sufficient, and this is where theknow-how of the private sector can be useful. Based on our many
years of experience in planning and producing museums andcultural facilities, we can offer potent advice for efficient operations
and for developing visitor-attracting programs.

1) e-Topia-Kagawa

IT Pavilion (2004-2014)

A communication information center for visitors and residents
Set up in 2004, e-Utopia-Kagawa in Kagawa Prefecture pavilion was built to familiarize
visitors with computer technology and to offer information services to visitors and the local
residents.
The facility has displays of information communications technology, a library andclassroom that are fully equipped with IT systems. An array of workshops and classes areheld here to give visitors an experience in information communication.
The education provided is aimed not only at giving the basic computer literacy to people,
but to nurture the skills of the younger generation who may work in the IT sector in the
future.
Cooperating with the local government in the planning and operation of this pavilion,
Total Media Development has taken a flexible stance, making changes as necessary to inline with requests made by citizens.
The facility has proved popular among visitors, exceeding the expectations of our client.
While the local government’s target for visitors was 100,000 in fiscal 2005, the actual
numbers was 30% larger, at 130,000.

Fig 25IT exhibit and kid workshop

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Fig 26

PC workshop

Fig 27

Broadcast studio and cafe

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6.

Museum as the key ofCultural-Tourism

Needless to say, museums and cultural facilities are a key part ofcultural tourism. Total Media Development has built up experiencein planning museum projects, and possesses the necessary
knowhow in creating attractive destinations for tourists.

1) The Museum of Kyoto, Japan (1998)

A museum complex with three functions

The Museum of Kyoto is a new type of museum complex encompassing three main
facilities – a historical museum, an art museum and a film center. The complex was built
to preserve the building of the former Kyoto branch of the Bank of Japan, which has been
designated as an Important Cultural Property, and new architecture was additionally built tocomplete the museum.
The museum displays the history and culture of the ancient capital of Kyoto, giving
visitors a perspective into the industries that thrived in the city, and the distinctive lifestylethat had continued through the ages.
The art museum has an impressive display showing Kyoto’s intricate arts and crafts. At
the film center, visitors can watch classic films, as well as videos on various traditional arts.
A particularly attractive feature of the complex is a shopping area called “Rouji Tempo”,
where the shops have been made in the style of the late-Edo period to reproduce thefeeling of an old Kyoto street. In the shops which include established Kyoto brands, visitors
can enjoy hearing shop attendants talk in the charming Kyoto dialect.

FIG 28

History exhibit with scale model and materials

Page 27

Fig 29

Fashioned “rouji tempo” shop street

Fig 30

Ancient gate scale model

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2) Sangu History Museum “Okageza”, Ise(1993)

Capturing the spirit of the Ise pilgrimages

This is a museum that aims to convey what life was like during the Edo period when people
flocked to worship at the Ise Grand Shrine in Mie Prefecture – the most important of all
Shinto shrines in Japan.
In the Edo period when travel was restricted, about one-fifth of the population is said tohave made a pilgrimage to Ise, and the museum attempts to capture the spirit of thepilgrims and the lively atmosphere of the area around the Ise Grand Shrine.
The museum - which has the appearance of an Edo period playhouse - is comprised of amovie theater and a themed zone. On display in the themed zone are dioramas andreplicas of Edo streets, complete with human figures.
The museum is part of the “Okage Yokocho” (Thanks Alley) which Total MediaDevelopment Institute was responsible for conceptualizing. The “Okage Yokocho” is a
shopping street near the Ise Grand Shrine that has been built to revoke the atmosphere ofold times, and where visitors can feel as they have slipped back to the Edo period.

Fig 31

Scale model : old “Ise” street

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Fig 32

Multi effect history exhibit

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7.
Joint cross-border projects
Total Media Development Institute has long years of experience injoint projects with specialists overseas. We have developed
Information and Communication Technology (ICT) technology withour cross-border counterparts, and have also been involved indeveloping human resources abroad.

Institute for Digitization of the Palace Museum Heritage, Japan and China(2000-2005)
A joint project between Japanese and Chinese specialists

Total Media Development Institute helped set up a joint digital research project in 2000 in
Beijing between Toppan Printing Co.,Ltd. and the Palace Museum of China, to preserve
the museum’s cultural properties.
Based on our proposals for joint research, Japan’s printing company and China’s largest
national museum established the Institute for Digitization of the Palace Museum Heritage.
We have been responsible for the project plans, the institute’s operation andmanagement, as well as the planning of facilities.
This project has brought together the Palace Museum’s historians, scholars on ancientarchitecture, and archeologists with Japanese IT engineers, image creators and VR(Virtual Reality) specialists. The collaboration has resulted in the creation of VR data that is
authentic, detailed and visually stunning.
Work began on the "The Palace VR” in 2002. In the following year, construction of theinstitute building was completed, and a VR theater with a huge screen was opened to the
public.
Research in the first stage of this joint project took place between 2000 and 2005. The
second stage of the project began in 2006, and work is being undertaken to expand the VR
data.

FIG 33VR theatre

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Fig 34“Shikinjo” emperor’s palaceFig 35Filming scene

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The Grand Egyptian Museum Project
CONSULTANTS UNDER JBIC ODA LOANS
for Operation and Management Services

Status;Totalmedia is supporting GEMCOM JVGrand Egyptian Museum Consultants for Operations and Managements Joint
venture.
GEMCOM JV is;
Cultural Innovations Ltd (England)
PACER Consultants (Egypt)
Mitsubishi Research Institute Inc (Japan)
Kokusai Kogyo Co., Ltd (Japan)
The Supreme Council of Antiquities are examining our proposal.
Two teams submitted and our proposal was accepted.
We are now under negotiation for contract.
Client;
ARAB REPUBLIC OF EGYPTMINISTRY OF CULTURE
Supreme Council of Antiquities

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8.

Preserving the tradition of
handcrafts

Total Media Development Institute is keen on projects to preserve
the tradition of Japanese arts and crafts. Over the years, we havebeen involved in projects to promote the activities of craftspeople
and artisans, with an eye to revitalizing the regional communities.

Handcraft experience center “Sunpu Takumishuku”, Shizuoka
Providing handcraft experiences for visitors“Sunpu Takumishuku” is a handcraft experience center in the city of Shizuoka wherevisitors and local residents can try a hand at making traditional craftwork such as lacquerware, bamboo objects, and pottery.
Seeking to combine education with entertainment, the facility also has interesting
displays of traditional craftwork made by local professionals. There are numerous
workshops and classes catering to people of all levels, from total beginners to those whowant to enhance their skills.
It is known that when people actually have the experience of craftwork, they deepen theirunderstanding and appreciation, and become more interested in buying traditional
handcraft.
In addition to introducing traditional crafts to ordinary people, steps are being taken to
nurture future craftspeople and artisans and to promote employment opportunities.

Fig 36

Two way theatre

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Fig 37

Mechanical theatre exhibit

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