Discover Uwajima!
When you arrive at Uwajima Station,
the final destination on Shikoku’s train line,
your travels really begin.

Check out this video!
Watch the video on the
top sightseeing spots in
Uwajima.

1

歴史

History● Uwajima Castle Donjon

History carved into the faceof Uwajima

Uwajima Castle was build bya famous castle builder, Todo
Takatora and was a residence
castle for nine generations of theDate clan from the time they firstcame to Uwajima in 1615. It isestimated that the donjon was
rebuilt around 1666 by the second
lord of the Date and one of the 12
donjons which still remain in Japan.
It is designated as
an important national
culturural property.

● Date Museum
The Date Museum contains objects andartifacts from the Date Family, the feudalclan that ruled Uwajima for over 250
years. The collection includes precious
documents, samurai armor, and bridal
furnishings. You can see many rare
gems from Japan’s Daimyo (feudal)
culture. The museum also boasts a
portrait of Hideyoshi Toyotomi, which
is designated as an Important National
Cultural Asset.

Portrait of Hideyoshi Toyotomi
2

● Warei Shrine
The chief magistrate Seibei Yanbe’sachievements were thought highly of by
the famous lord of the Sendai, Masamune
Date, and Masamune ordered Seibei toaccompany with his first son, Hidemune,
when he moved to Uwajima. Seibei strived
hard to rebuild the municipal administration of Uwajima, but lost his life in an
unfortunate accident. Later Warei Shrine
was dedicated to Seibei and it continues toattract many visitors who pray for him.

● Tensha En

The 7th lord of the Date,
Munenori made this his residence
after his retirement. Approximately 22 different bamboos as wellas wisterias and irises flourish on
the grounds.

● Taga Shrine
Taga Shrine is a Shinto fertility shrine
believed to bestow longevity, health andcure diseases. Inside the shrine grounds
is Awashima Shrine, which is believed tobe effective in curing female illnesses. In
Deko-Boko Hall you can see a collection of
sex-related artifacts from all over the world.

3

自然（海）

Scenic Beauty

Mountains, sea and people● Yusu Mizugaura
Terraced Farms“Through cultivation we can reach theheavens,” so goes an old proverb. Early inUwajima’s history, farmers built retaining
walls by hand and transformed the faceof the mountain into productive farmland.
The legacy of their hard work is preserved
today, and you can see the beauty of theterraces reflected in the Uwakai Sea.

4

● Nanrakuen Park

● Michi-no-Eki Tsushima Yasuragi-no-SatoAt Nanrakuen, one of the biggest Japanese gardens
in Shikoku, you can see the essence of a traditional
Japanese garden– two ponds surrounded by small
hills, a gazebo and traditional farmhouse. Flowers of
the four seasons greet you when you visit the park.

The hot spring at Yasuragi-noSato is fed by the mineral-rich
Atsuta source. Here you canenjoy traditional hot springbaths, open-air hot springs,
a heated pool, three kindsof saunas, a relaxation room
and a restaurant. The entire
facility is filled with the warmththat only comes from natural
wood architecture.

■ Ashizuri Uwakai National Park
● Hiburijima Is.
A popular spot for fishing,
Hiburijima Island is madeup of numerous winding
inlets. Natural erosion by
the waves has createdthe reefs and caves
which give Hiburijima its
beautiful appeal.

Experience
Gururi Uwakai Tourist Boat Ride
Speed passenger boats and regular passenger boats
travel between Uwajima and its islands daily (6 speed
boat trips, 1 regular boat trip.) Enjoy the breathtaking scenery and fantastic cursing available only in the
Uwakai Sea.

● Oki-no-shima Is.
Oki-no-shima, an uninhabited island next to
Hiburijima, is covered with the lily-like white
Crinum flower. The Crinums are a designatedprefectural protected plant species.
※Oki-no-shima is an uninhabitedisland and there is no regularboat service.

Hosoki Canal (Miura Peninsula)5

自然（山）

Mountain Views

Mountains and rivers,
the beauty of the four seasons● Nametoko Valley

Nametoko Valley is part of the Ashizuri Uwakai National
Park system. The valley park includes a famous rockshelf called Senjo-jiki, where haiku events and tea
ceremonies used to be held. Deai-Name is a spot where
the beautiful clear water washes the rock. Nametokomeans “smooth floor,” and you can enjoy the many
velvet-smooth rocks that give this gorge its name.

Yukiwa-no-Taki Waterfall(included in Japan’s 100 most beautiful waterfalls list)

Yorozuyo-no-Taki● Yakushidani Valley

At Yakushidani, you can walk along the well maintained
paths to see the gorge’s unusual rock formations,which have been created by the erosion of granite. Wild
flowers and plants add color to nature’s magnificent
work of art.

Yukiwa-no-Taki
6

●Sasayama Prefectural National Park
Mt. Sasayama is a part of Ashizuri Uwakai
National Park and has an elevation of 1065m.
It is called Osasa by locals who think of it withgreat affection and respect. It is a mecca formountain worship. The Shikoku Mountains,
the Uwakai Sea, and even the Kyusyu region
can be viewed from the top of it.In late spring,
the virgin forests are full of Akebono-azaleas
which dye the mountaintop pink.

Experience
Enjoy Trekking at Onigajo
Enjoy trekking with a guide on Mt.Onigajo which stands
behind Uwajima City. After passing through naturalforests and arriving on the summit, a panoramic viewof the deeply indented coastline of the Uwakai Sea andscattered islands awaits.

● Haraigawa Hot Springs

This hot spring is nestled deep in the mountain, andthe sulfur in the hot spring’s water is good for the skin
as well as for relaxing both mind and body. Here youcan enjoy a private family bath or regular bath.
7

文化

CultureWhere past and present meet

● Ryukoji Temple(No. 41 of Shikoku’s 88 Temples)

No. 41 of the temples on Shikoku’s 88 Temple
Pilgrimage, you can learn about the Henro
Pilgrimage here.

● Butsumokuji Temple(No. 42 of Shikoku’s 88 Temples)

Close to Ryukoji, a visit to temple No. 42 lets
you see a little of the variety of Shikoku’s 88
Temples.

Experience
Enjoy Cycling at Mima Cycling Gardens
You can rent a bicycle from “Michi-no-Eki” Mima,and
enjoy the scenery of Mima’s traditional countryside.
Two of Shikoku’s 88 Temples and the Mohri House arejust a short ride away.

● Mohri HouseAt the Mohri House you can see the traditionalarchitecture of a “horned house,” which was
designed to welcome the feudal lord. A visit
here will take you back in time to Mima 250
years ago.
8

● Cherry Blossom Path

One of the 10 most scenic spots inYoshida, the cherry blossom path goesalong Tachima River. This is a popular spot
for people to come with friends and family
when cherry blossoms are in bloom.

● Daijoji Temple

This temple is famous for the grave of Date Munezumi,
the first lord of the Yoshida Han, as well as the gravesof other members of the Date family including thefamily of Date Hyobu.

Experience
Yoshida Historic Site Walking TourThis walking tour takes
you to the former residences of samurai as
well as Japanese Inns
and places connectedwith the famous poet
Noguchi Ujo. Tours are
conducted every Saturday and Sunday except
during the end of theyear and new year’s holidays.

● Kuniyasu-no-Sato

Here you can see a re-creation of the village where thelord of the Yoshida Han (feudal clan) lived after it split
from the Uwajima Han in 1657. This spot shows you aglimpse of life in Yoshida during the Tokugawa Period.
9

Chofukuji Temple

祭りFestivals● Uwajima Ushioni Festival“The Bull Demon Festival”

Where tradition andlocal pride come together

The Ushioni Festival consists of avariety of events which are held every
year from July 22nd-24th. Here you
can meet the star of the festival, theUshioni Bull Demon, a creature withthe face of a demon sitting atop along neck, attached to the body of abull with a sword for a tail. Usually
covered with red cloth, the Bull Demonis said to drive away
evil spirits, and brings
excitement whenever it
appears in the festival.

● Bullfighting

Japanese bullfighting isoften compared to Sumo,
with two bulls “wrestling”
each other in a 20m diameterring. The first bull to run
away is the loser. This
exciting event is popularwith locals and tourists.

● Gaiya Carnival Parade

One of the highlights of the Ushioni
Festival is the Gaiya Carnival, a parade
wher e dance teams chor eogr aph
energetic moves to match the upbeat“Gaiya on the Road” theme song.

Check out
this video!
Bullfighting video10

Event Calendar (As of September, 2015)
Date

Event

Location

Date

1st Sunday
Mid-April
Apr 4/19

Spring Bullfighting
Furusato Hometown Dandan Festival
Butsumokuji Odainichisama Festival
All Japan University Sumo
4/29
Tournament in Uwajima
End of April Opening of the Nametoko Valley
Beg of June to Beg Yakushidani Valley Somen
Noodle Flowof Sept
7/1

10/14

Beg of August
Beg of August
8/7
Aug 8/13
8/14
8/15
8/17

Oct

UwajimaUwajimaUwajima(Ushioni, Taiko Drumming, Mikoshi
Shrines, Lion Dance)

10/19

Miura Tenma Shrine Fall Festival Uwajima(Ushioni, Deer Dance, Taiko Drumming,
Sumo-Neri Ceremony, Lion Dance)

4th Sunday Fall Bullfighting

Mima
UwajimaUwajimaUwajimaUwajima

10/23

All Mima Cho Fall Festival

Mima

10/29

Uwatsu Hiko Shrine Fall Festival

Uwajima(Deer Dance, Ushioni, Mikoshi Shrine,
Lion Dance, Saruta Hiko Ceremony)

End of October Sasayama Shrine Sumo Tournament Tsushima
no Sato Industry &End of October Minuma
Culture FestivalMima

Beg of November Uwajima City Industry Festival Uwajima<Furusato Home Town Local Food Festival, Jakoten Fish
Cake Carnival, Prefectural Product Festival, Sales ofFresh Sea Products & Agricultural Produce>
Pearl Festival, 30th Anniversary Love Letter（Pearl Wedding Anniversary）

Nov

UwajimaYusu Farming Terraces Yusuzumi Event Uwajima
YoshidaHonmachi Summer Carnival
Honcho Tanabata Star Festival Yoshida
Mima Cho Noryo Summer Evening Festival Mima
UwajimaObon Bullfighting
YoshidaKawachi Kudoki Obon Dance
Tsushima Summer Festival Tsushima

Packed withgreat shops!

Mima
Yoshida(Taiko Drumming, Mikoshi Shrines,
Ushioni)Start of the Sea Bathing in Hiburijima Island Uwajima

Summer Festival Bullfighting

Mishima Shrine Fall Festival

Location

Welcome Yoshida SanYoshida
Mid-October Kinahaiya
mangoku（Yoshida Industry Festival）
10/16
Ibuki Hachiman Shrine Fall Festival Uwajima

1st Saturday Yoshida Cho Summer Festival Yoshida
Yura Shrine Hadaka Festival andTsushima
7/15
Traditional Japanese Rowboat Races
7/20
Watatsumi Shrine Summer Festival Tsushima
and Dragon Boat Races
7/22-24
Warei Shrine Festival, Uwajima Ushioni Festival Uwajima
July
7/22 Gaiya Carnival Parade
7/23 Brass Band Parade, Children’s
Ushioni Parade, Uwajima Odori
Parade, Fireworks Display
7/24 Ushioni Parade, Hashiri-komi,
Fireworks Finale
7/24

Event

9/1
Hana-odori Sword Dance
Sept
Beg of October Fork Entertainment Festival

Uwajima
1/2
New Year’s Bullfighting
Uwajima
Mid-January Nanyo Marathon
Jan
Tsushima
Mid-January Dondo-yaki Ceremony
Tsushima
Last Sunday Shirauo Live Fish-eating Fair
Mima
Beg of February Minuma-no-sato Healthy Marathon
Jan.16 in the
Uwajima★
Seigo-zenji
TempleEnma
Festival
Feb lunar calendar
Jan.25 in theMima
lunar calendar Myokoji Monjusama Festival ★
Mima
Mar 1st Sunday Ryukoji Inari Festival

Dec

Beg of November Mima Cho Cosmos FestivalMima

11/2-3Cultural Festival

Yoshida11/3

Yoshida Cho Fall Festival &Unokoku Sumo Games

Yoshida11/3

Tsushima Cho Fall Festival

Tsushima
Mima

End of November Nakayama-ike Nature Parkand After
Illumination (month-long)
Beg of December Doburoku Sake Festival

Tsushima

Mid-December Yoshida Cho Marathon

Yoshida*Dates of an event are sometimes changed. Please inquire
before you attend an event.
*T he areas in the table reflect the areas of the same color on
the Uwajima City traffic map on the back.
★ These dates are based on the lunar calendar and depending on theyear, they may fall in March even though they may say February.

Michi-no-Eki Minato Oasis Uwajima

Kisaiya Welcome Square‟Kisaiya Welcome Square”is the best place
where to enjoy every many of Uwajima’s delicious seafood,mountain and pearl products.
This place is a point worthy of note if you toexperience the local culture.

Local Products

Ushioni Demon Bull Hall
Local Cuisine Shoku no Hiroba

Agricultural Produces Fresh Fish Market

Foot BathPearl Hall（Shops&Exhibitions）

11

料理

Local Cuisine

Tastes bornfrom local traditions● Roppou Six
Treasures Sashimi
Sashimi dipped in sweet andspicy sauce served with hot
rice.

● Uwajima Taimeshi Sea Bream Rice
（Selected as one of the top 100 local cuisines）
Raw Tai (sea bream) dipped in soy saucewith an egg and served with piping hot rice.

● Maru-zushi
Sushi rolls made with raw
fish and bean curd in place ofrice.

● Fuka-no-Yuzarashi
Boiled shark meat eaten withspicy miso sauce.

● Satsuma
Grilled fish served with barleymiso and rice.

● Tai-somen
Somen noodles with boiled Tai
sea bream.

● Fukumen
A dish often eaten at celebrations, made with flavoredkonnyaku, green onions and orange peel.

● Jakoten
12● Tachi-uo no Maki-yaki

特産品Specialty Products

Filled with the warmthof the sea and mountains● Hamachi
Young Yellowtail● Tai
Sea Bream

Uwajima raises the largest
number of young yellowtail
in Ehime. Uwajima’s young
yellowtail is second to none
when it comes to flavor.

The sea bream fisheries
here in the Uwakai Sea
are number one in Japanfor quality, taste andyield.

● Mikan Oranges● Pearls

Born of nature’s blessings,
the pearls cultivated in
Uwajima’s Uwakai Sea
are the most beautiful inthe world.

Grown in the salt air coming in
off the coast, mikan oranges
f r om Uw a jima’s t er r ac e dorchards are a delicious treat.

Experience

Experience

Pearl Culturing

Mikan Picking

For a souvenir of your visit to Uwajima you canmake your own original necklace or accessory
using Uwakai Pearls.

You can enjoy mikan orange picking every year
from mid-October to mid-December.

13

Getting to Uwajima
Iwakuni

Hiroshima

Nishi-Seto Onomichi IC

Mihara

✈

Fuk

ka
ide

tsu

ji

y
wa

n
wa

Naruto

oe
T
JC

T
JC

✈✈✈✈

Tosa-Shimizu

OnarutoBridge

ss

Ka

tsu

✈

Prefectural Border

Kotohira

Tokushima

Awa-Ikeda

Tokushima
Expressway

Anan

Yuki

Gomen
Kaifu

Aki
Kubokawa

Nakamura

Ashizuri Cape

on
n-

ma

C

Ferry Line

Ka

-Ko

Iyo

IC

aI

SukumoTakamatsu Chuo IC

Kochi IC

Kochi

Shimanto Cho Chuo IC

AirplaneNaka Tosa IC
Susaki Higashi IC

Ainan

Private Railroadaari

UwajimaTsushima Takata IC
Tsushima Iwamatsu IC

JR Railroad

Matsuyama
Expressway

Takamatsu

Takamatsu Exp
re

Kochi
Expressway

Mima IC
Chikanaga

am

ijo

ab

Uchiko Ikazaki IC
Ozu IC
Yawatahama
Ozu Kitatada IC
Unomachi Seiyo Uwa IC
Iyo-Ozu

Express way
and Highway

ih
Ni

a
-S

Im

National RoadIC

To Beppu/Usuki

am

Misaki

Iyo-Nagahama
UchikoIyo✈

Iyo City

y
tsu

To K

Ma

To Saganoseki

IyoMatsuyama

Naha

ma/
agoshioya ✈ka/Nagyo/OsaTo Tok

Sa

i

do

ar

ab

a

Ta

uok

To Kokura

Kojima IC

Seto Ohashi
BridgeSeto-uchi
Shimanami RoadImTo

Okayama

To Hiroshima/Kure

To YanaiTokyo
NagoyaOsaka
FukuokaKannoura

NahariMuroto宇和島市内の交通

Getting Around Uwajima
Seiyo Uwa IC

Area

Seiyo City

Uwajima56
378

YoshidaKuniyasu-no-Sato● ●Mima● Butsumokuji Temple● Daijoji Temple Ryukoji Temple●● ● Michi-no-Eki Mima
Mima IC

Mohri House

Cherry Blossom Path

Tsushima
Tojima Is.
Oki-no-shima Is.

Kihoku Town

320

Warei Shrine / Taga Shrine

Michi-no-Eki● Bullﬁghting Ring
Minato Oasis Uwajima Kisaiya ●●Welcome Square ● Uwajima Castle
Yusu Mizugaura● Date Museum
Terraced Farms ●Yakushidani Valley ● Nametoko
Valley●●56

Mt.Onigajo

MatsunoTown

Michi-no-Eki
Tsushima Yasuragi-no-Sato ● Tsushima Takata IC●
Nanrakuen Park

Hiburijima Is.

Oitsukamijima Is.
Take-ga-shima Is.

N

Shimanto City
(Kochi Pref.)Tsushima Iwamatsu IC

56

Haraigawa Hot Springs ●Sasayama Prefectural National Park ● Sukumo City
(Kochi Pref.)Ainan Town

● From Matsuyama, Matsuyama Expressway ・・・・・・・・・・・・・・about 1h10min● From Imabari, Seto-uchi Shimanami Road (via Matsuyama Expressway)・・about 1h40min● From Kochi, Kochi Expressway (via Shimanto) ・・・・・・・・・・・・・・・・about 3h● From Takamatsu, Seto Ohashi Bridge (via Takamatsu/Matsuyama Expressway)・・・about 3h10min● From Tokushima, Onaruto Bridge (via Tokushima/Matsuyama Expressway)・・・・・about 3h10min＜ For inquiries regarding tourist information＞

Uwajima City Industry and Tourism Dept.

☎ 0895（24）1111

http://www.city.uwajima.ehime.jp/

Uwajima Sightseeing Association☎ 0895（22）3934

http://www.uwajima.org/■ 2nd printing of revision, revised in January, 2016