October 2022
Mitsubishi Estate-Simon Co., Ltd.

10th Premium Outlets and first new location in 10 years:

Fukaya-Hanazono Premium Outlets®
Opening October 20, 2022 (Thursday)
Mitsubishi Estate-Simon Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Chief Executive Officer: Masaki
Yamagishi) has decided to open the Fukaya-Hanazono Premium Outlets being developed in Fukaya City,
Saitama Prefecture on October 20, 2022 (Thursday).
It will be the 10th Premium Outlets in Japan and first new location to open in 10 years since theopening of Shisui Premium Outlets (Chiba Prefecture) in 2013.
Fukaya-Hanazono Premium Outlets is developed based on the keyword of “coexisting in harmony with thelocal community” leveraging the appeal of rich natural environment of Fukaya City and Northwestern
Saitama Prefecture, and it will be an outlet mall that offers various fun and memorable experiences.
Centered on high-end brands, the outlet mall will have 137 stores, and of those, 41 will be original
restaurants and food vendors, including famous stores from Saitama Prefecture. Also, there will be various
other enjoyable contents that introduce the appeal of the local community, including Japan’s first “Asobo!
Garigari-kun” attraction area, artwork and daily use stores and services. Located adjacent to the outlet mall
are the Fukaya Terrace Park and Fukaya Terrace Vegetable Friends’ Farm operated by Kewpie Corporation,and it is only a short 3-minute walk from the Fukaya-Hanazono Station. It will truly coexist in harmony
with the local community, and will be a new tourist attraction which offers various ways to enjoy
and also generates local information.
Fukaya-Hanazono Premium Outlets, developed by the outlet mall developer Mitsubishi Estate-Simon, aims
to be a shopping resort not confined to the traditional image of outlet malls, and to be constantly evolving
and expanding in line with the current era. In addition, it will contribute to the development of the local
community as a new tourist attraction rooted in Fukaya City and Northwestern Saitama Prefecture.
【Features of the Fukaya-Hanazono Premium Outlets】①

137 diverse stores centered on high-end brands②

Full lineup of 41 restaurants and food vendors, including local gourmet and one-of-a-kind originality③

Artwork and attraction are intermixed with the shopping④

Also suitable for daily use, with pet friendly environment, and stores such as a supermarket and cafes⑤

Leveraging the appeal of the local community, the facilities are designed based on the innovative concept of“coexisting in harmony with the local community”⑥

Initiatives for sustainability – Using renewable energy for all electric power at the outlet mall facilities

■Area map
Area designed based on the rich naturalenvironment of Northwestern Saitama

Area with a historic streetscape built using
bricks associated with Fukaya City

【Forest Field】【Brick Field】

Asobo!
Garigari-kun

3-minute walk from the FukayaHanazono Station on the
Chichibu Railway

Large “Lily Plaza” main
canopy can also be used foreventsIn the evening, enjoy projection mapping on thewindow of the Food Lodge that can be viewed
from both inside and outside the building

Food court designed based on an image ofa treehouse with a view of the bustlingmall from 2nd floor terrace seating【Food Lodge】

■Features of the Fukaya-Hanazono Premium Outlets① 137 diverse stores centered on high-end brands
Within the approximately 27,500 ㎡ of retail shopping floor space, 24 of the stores will be the first everoutlet mall locations worldwide and first in Japan. Overall, 94 of the stores will sell merchandise, 41 will berestaurants and food vendors, and 2 will provide services and attraction, for a total of 137 stores.
In the area of fashion, there will be a diverse range of brands from overseas high-end to casual,including brands popular with all ages such as Bally, Dsquared2, Marc Jacobs, .st, Valentino andVersace. In addition, the musical instrument manufacturer Korg will open its first ever outlet store, andthe golf brand Ping will open its first outlet location in Japan. Including these new additions, FukayaHanazono Premium Outlets will have a fuller, more diverse lineup of stores that will brighten daily life,
including sporting goods and outdoor brands.

② Full lineup of 41 restaurants and food vendors, including local
gourmet and one-of-a-kind originality
The restaurants and food vendors are filled with local appeal that includes famous Saitama stores,
local gourmet and limited edition products. Many will also offer flavors and experiences only available
at Fukaya-Hanazono Premium Outlets by being the first outlet location in Japan or realizing a newform of sales.
The popular finger food restaurant Nagatoro et Gar located in Nagatoro Town, Saitama Prefecture (newtype of restaurant that will sell miso flavored French fries and locally brewed sake) will offer a limited edition
menu including the local Chichibu specialty miso flavored French fries and original kinako flavored soft cream
made using the Shakkin Nashi variety soybean originating in the Chichibu region. In addition, otherrestaurants and food vendors will enable rediscovery of the local appeal, including @Farm Café by Green
Coffee offering food dishes and sweets made with fresh vegetables grown in Saitama Prefecture and Moi
Saitama Maruhiro, which is operated by Saitama’s long-established Maruhiro Department Store that sells
local products and specialty items.
The remaining lineup includes many restaurants opening the first ever outlet location in Japan andoriginal, one-of-a-kind restaurants such as Café Iguana Mexican Grill inspired by the legendary Mexican
grill opened in Manhattan during the 1980s and La Figlia Del Presidente with a menu of authentic
Neapolitan food and famous fried pizza.

③ Artwork and attraction areas intermixed in the shopping●Artwork expressing the rich natural beauty of the area can be found throughout theoutlet mallIn addition to shopping, the Fukaya-Hanazono Premium Outlets will house artworks from the collectionof the Chokoku-no-Mori Art Foundation and wall art drawn by artists on the shopping center walls with theaim of providing a more exciting experience while walking within the mall. In addition, at the Food Lodge
designed based on an image of a treehouse, projection mapping created by 10 diverse artists will be
displayed on the approximately 25 meter long glass window. The works of art reminiscent of the richnature and flowers affiliated with Fukaya City located throughout the shopping center will enable visitors toexperience art during their visits.

Hideki Tonooka “Bokyo” Conceptual image/Chokoku-no-Mori Art

BAKIBAKI “Lirios morados (Tentative)” Conceptual image/ Created onsite

Foundation Collection

Food Lodge projection mapping / Conceptual image of the artwork by participating artists●“Asobo! Garigari-kun”, the first Garigari-kun attraction area in Japan

ペット休憩所 イメージ

Asobo! Garigari-kun / Exterior view

Asobo! Garigari-kun / Interior view

Birth of Japan’s first attraction based on a motif of Garigari-kun, a shaved ice popsicle manufactured and soldby Akagi Nyugyo Company Limited, headquartered in Fukaya City. Visitors to the area will be greeted by a huge
Garigari-kun face and popsicle. Located outside are kids’ attractions including a falling and rising drop twister andcolorful go carts. Located inside is a pool of balls shaped like Garigari-kun, coin operated rides based on a motif of
Garigari-kun and ice cream and merchandise sales of items including stationary. With its overwhelming world viewof Japan’s famous Garigari-kun, this area will provide great enjoyment for both kids and adults.

④ Also suitable for daily use, with pet friendly environment and storessuch as a supermarket and cafes●Excellent access that is only a 3-minute walk from the train station
Located conveniently close to the Hanazono Exit on the Kan-etsu Expressway and only a 3-minute
walk from the Fukaya-Hanazono Station on the Chichibu Railway, this Premium Outlets location boasts
excellent access. Including local bus connections from the Fukaya Station on the JR Takasaki Line andShinrin-koen Station on the Tobu Tojo Line, it will be possible to visit using diverse means of transportationfrom a personal car to public transportation.

●Pet friendly environment for spending an enjoyable time with the family dog
The common spaces are equipped with pet facilities including foot washing stations and leash hooks. At
Pet Paradise x Ueshima Coffee, along with sales of pet fashion and goods, there is a café space forenjoying food and drink together with a family dog, making it possible to spend enjoyable time together.
Also, it will be possible to enjoy meals together at the Food Lodge terrace seating. *Use of the Food Lodge
will be limited to small-size dogs that can fit in a pet cart or can be carried up to the 2nd floor.

【Pet Paradise × Ueshima Coffee】
Collaboration store of Pet Paradise, a specialty retailerof pet fashion and goods for dogs and dog lovers, andUeshima Coffee, which values Japan’s coffee culture.
It will offer an enjoyable experience for customers
visiting with a family dog.

●Supermarket and cafes, which can also be used daily by local residents
In addition, the outlet mall will include the supermarket Seijo Ishii and a large number of restaurants,
cafes and food vendors, offering daily use extending beyond the traditional Premium Outlets shopping
experience through daily shopping, relaxing at a café, eating at a restaurant, viewing the artwork andwalking the family dog.

⑤ Leveraging the appeal of the community, the facilities are designed

based on the innovative concept of “coexisting in harmony with thelocal community”●Facilities designed using bricks associated with Fukaya City and promoting harmony withthe rich natural local environment
Based on a concept of “coexisting in harmony with the local community”, Fukaya-Hanazono Premium
Outlets has been designed with the aim of creating an outlet mall that fits into the landscape of Fukaya andadds vibrancy to the community. The outlet mall boasts a total area of about 176,800 ㎡ and is planned toprovide an enjoyable shopping experience. It is made up of the Brick Field with a historic streetscape built
using bricks associated with Fukaya City, the Forest Field designed based on an image of the rich naturallandscape of Northwestern Saitama Prefecture and the 2-story Food Lodge with an exterior that is
homage to the famous flowers grown in Fukaya City. Located between the two fields is the Center Court.
Also, the main canopy located in the Forest Field has been named the Lily Plaza given its motif of lily

イメージのがあれば嬉しいです)をご支給ください。

ご支給ください。

―――――――――――――――――――――――――――――
flowers for which Fukaya City ―――――――――――――――――――――――――――――
is one of the few growing regions in Japan.
Along with the Center Court, it――――――――――――――――――――――――――――――――――――――――――――――――――――――――――is planned to use the plaza for events in partnership with the local community.
――――――――――――――――――――――――――――

Artist’s image of the main entrance

Artist’s image of the Lily Plaza●Merchandise sales and restaurant menus using locally grown vegetables
Some of the restaurants are developing limited edition menus that use locally produced ingredientssuch as Fukaya leeks, and it is planned to offer menus that use locally grown fresh fruits and vegetables.
Including the stores that will sell local specialty goods, efforts will be made to promote local consumption of
local production. It will also be possible for visitors to casually enjoy and take home with them the appealing
local foods and products.

●Becoming a new tourist attraction and source of information together with nearby
attractions
In May of this year, the Fukaya Terrace Park that promotes the appeal of Fukaya City and Kewpie
Corporation’s hands-on Fukaya Terrace Vegetable Friends’ Farm opened adjacent to the outlet mall.
Fukaya-Hanazono Premium Outlets will soon open, too, and as a tourist attraction and source of local
information, efforts will be made to invigorate the overall area together with these facilities.

⑥ Initiatives for sustainability – Using renewable energy for all electric
power at the outlet mall facilities
With the aim of reducing the environmental burden, the Fukaya-Hanazono Premium Outlets will be thefirst Premium Outlets to use solar and other renewable energy for all of the electric power consumed
at the facilities, including the tenant stores.
The approximately 8,000 MWh (estimated annual consumption) used by the tenant stores and common
areas will be provided by the almost 440 solar panels installed in the outlet mall (estimated annual
generation capacity of approximately 150 MWh) and the procurement of renewable energy through green
energy certificates, thereby contributing to the reduction of CO2 emissions.
Also, in addition to being an outdoor outlet mall, which has a lower environmental burden than indoor
malls, the streets are designed to allow natural lighting and incorporate passages that promote air flow.
These design features will help further reduce energy consumption.

Artist’s impression of the solar panels

Artist’s impression of the outlet mall

■Brand introductions (highlight of several brands)*All pictures are conceptual images.

MerchandiseFirst outlet location

sales

worldwide【Korg】
Founded in 1963, Korg manufactures and sells
music instruments including synthesizers, tuners
and other electronic musical instruments.
In addition to pianos and synthesizers, it will bepossible to try instruments from guitars todrums at the store, making it possible to more
fully enjoy the world of music.

RestaurantFirst outlet location inJapan【Café Iguana Mexican Grill】
Produced by HUGE, this festive restaurant with a
Mexican resort feel will be the first outlet locationin Japan.
In addition to the standard tacos and guacamole,the menu of this Latin restaurant offering
endless enjoyment will include a wide range ofgrilled food such as Fajitas, the most popular
dish.

Restaurant

Local restaurant x

Local ingredients【Nagatoro et Galet】（Miso flavored French fries
and locally brewed sake）
First outlet mall location of this popular finger food restaurant
located in Nagatoro Town, Saitama Prefecture.
Enjoy the new local food “Craft kinako soft cream” using
roasted soybean flour made from the rare “Shakkin nashi”
variety soybean traditionally grown in the Chichibu region.

Food

Local specialties

products【Moi Saitama
Maruhiro】【Overview of Fukaya-Hanazo

As the first ever outlet mall location, this specialty“food” store produced by Maruhiro Department Store
will offer mainly local Saitama specialty items.
Enjoy freshly baked bread arriving directly from
popular local bakeries daily, as well as pickles shaped
like the “Fukka-chan” character made using local
vegetables and a wide selection of other delicious
foods found only here.

■Fashion
1

23Ku Select

23区セレクト

アウトレット埼玉県初

2.st

ドットエスティ

アウトレット埼玉県初

3

Armani

アルマーニ

4

Beams

ビームス

5

Boss

ボス

6

Brooks Brothers

ブルックス ブラザーズ

7

Calvin Klein

カルバン・クライン

8Champion

チャンピオン

9

Ciaopanic

チャオパニック

10

Coronetコロネット

11

Dou Dou

ドゥドゥ

12Dsquared2

ディースクエアード

13

Edifice et Iena

エディフィス エ イエナ

14Freak's Store

フリークス ストア

15

Gente di Mare

ジェンテ ディ マーレ

16

Graniphグラニフ

17Journal Standard

ジャーナルスタンダード

18

Levi'sリーバイス

19

Marc Jacobs

マーク ジェイコブス

20

Moussyマウジー

21

Nice Claup

ナイスクラップ

22

Olive des Olive

オリーブ・デ・オリーブ

23

Polo Ralph Lauren

ポロ ラルフ ローレン

24

Replayリプレイ

25

Shel'tter

シェルター

26

Spick and Span

スピック アンド スパン

27

Stone Island

ストーンアイランド

アウトレット埼玉県初

28

Takashimaya

タカシマヤ

アウトレット埼玉県初

29

Takeo Kikuchi

タケオキクチ

アウトレット埼玉県初

30

Tatrasタトラス

アウトレット関東初

31

Theoryセオリー

32

Tommy Hilfiger

トミーヒルフィガー

33

United Arrows

ユナイテッドアローズ

34

Valentino

ヴァレンティノ

アウトレット埼玉県初

35

Versaceヴェルサーチェ

アウトレット埼玉県初

アウトレット日本初
アウトレット埼玉県初

アウトレット埼玉県初■Fashion goods
36

Ace Bags & Luggage

エース バッグス＆ラゲージ

37

Atlantic Stars

アトランティックスターズ

38

Bally

バリー

39

Casio Watch

カシオ ウォッチ

40

Citizen

シチズン

41

Coach

コーチ

42

Cole Haan

コール ハーン

43

Dannerダナー

44

Fukuske

フクスケ

45

Furla

フルラ

46

Gianni Chiarini

ジャンニ キアリーニ

47

Gunze

グンゼ

48

Hawkins

ホーキンス

49

Hunterハンター

50

Michael Kors

マイケル・コース

51

Orobianco

オロビアンコ

52

Owndays

オンデーズ

53

Regal

リーガル

54

Samantha Thavasa

サマンサタバサ

55

Saucony

サッカニー

56

Seiko

セイコー

57

Tory Burch

トリー バーチ

58

Triumph

トリンプ

59

Tumi

トゥミ

60

Vans

ヴァンズ

61

Verité

ベリテ

62

Wacoalワコール

63

Zero Halliburton

ゼロハリバートン

アウトレット埼玉県初

アウトレット関東初

アウトレット埼玉県初

アウトレット埼玉県初

アウトレット埼玉県初

■Sports & outdoor brands
64

Adidas

アディダス

65

Adidas Golf

アディダスゴルフ

66

Asics

アシックス

67

Asics Walking

アシックスウォーキング

68

Cobra Puma Golf

コブラ プーマ ゴルフ

69

Columbia Sportswear

コロンビア スポーツウェア

70

Dc

ディーシー

71

Descente Outlet Store Golf

デサント アウトレットストア ゴルフ

72

Heal Creek

ヒールクリーク

73

Milletミレー

74

New Balance

ニューバランス

75

New Balance Golf

ニューバランス ゴルフ

76

Nike

ナイキ

77

Oakley

オークリー

78

Ping

ピン

79

Puma

プーマ

80

Quiksilver

クイックシルバー

81

Roxy

ロキシー

82

Taylor Made

テーラーメイド

83

Under Armour

アンダーアーマー

アウトレット関東初

アウトレット埼玉県初

アウトレット日本初■Hobbies & daily goods
84

Airweave

エアウィーヴ85

Francfranc

フランフラン

86

Korg

コルグ

アウトレット世界初

87

Pages

ペイジズ

アウトレット埼玉県初

88

Sanrioサンリオ

89

Tempur

テンピュール90

T-fal

ティファール91

The Cosmetics Company Store

ザ・コスメティックス カンパニー ストア

92

Thermos

サーモス

93

Zwilling

ツヴィリング■Service
94

Mamanoreform

ママのリフォーム

アウトレット埼玉県初

アウトレット埼玉県初

■Cafés and restaurants / food booths
195

108 Matchasaro

一〇八抹茶茶廊

アウトレット日本初

2

96

37 Pasta 1/2

サーティーセブンパスタ ニブンノイチ

アウトレット日本初

3

97@Farm Café by Glincoffee

アットファームカフェ バイ グリンコーヒー

アウトレット日本初

4

98

Bagel & Bagel

ベーグル ＆ ベーグル

アウトレット埼玉県初

599

Cafe Iguana Mexican Grill

カフェイグアナ メキシカングリル

アウトレット日本初

6 100 Cha Shu May Atelier
7 101 Cha Shu May Store叉焼春 本格叉焼専門工場 チャーシューメイ アトリエ

アウトレット日本初

叉焼春 本格叉焼直売所 チャーシューメイ ストア

アウトレット日本初

8 102 Cheese Garden
9 103 Curry & Yakitate Naan Amara

チーズガーデン

アウトレット埼玉県初

カリー ＆ 焼きたてナン アマラ

アウトレット埼玉県初

10 104 Eggs 'n Things
11 105 Enoteca

エッグスンシングス

アウトレット埼玉県初

エノテカ

アウトレット埼玉県初

12 106 Godiva
13 107 Gong Cha

ゴディバ

14 108 Gyountei

暁雲亭

アウトレット日本初

15 109 Hakodate Sushi Kantaro

函館 グルメ寿司 函太郎

アウトレット埼玉県初

16 110 Hyorokutei
17 111 Jinenjo

瓢六亭

アウトレット関東初

次念序

アウトレット日本初

18 112 Kitade Tacos
19 113 Koedo Mameya

キタデタコス

アウトレット日本初

小江戸まめ屋

アウトレット日本初

20 114 Kua'aina
21 115 Kuzefukushouten

クア・アイナ

22 116 La Figlia del Presidente
23 117 Lemson'ｓ Crepe

ラ フィーリア デル プレジデンテ

アウトレット日本初

レムソンズクレープ

アウトレット日本初

24 118 Lindt Chocolat Boutique & Café
25 119 Meet Fresh 鮮芋仙

リンツ ショコラ ブティック＆カフェ

26 120 Moisaitama Maruhiro
27 121 Musashi Joushu Local Gourmet Express

モイサイタマ

武蔵上州ご当地グルメ屋台

アウトレット埼玉県初

28 122 Musashino Seimenjo
29 123 Nagatoro to Galette

ムサシノ製麺所

アウトレット埼玉県初

長瀞とガレ

アウトレット日本初

30 124 Potamelt
31 125 Roast Beef Yoshimi

ポタメルト

アウトレット関東初

フードホール

ローストビーフ Yoshimi

アウトレット日本初

フードホール32 126 Saikabo
33 127 Segafredo Caffé

妻家房

アウトレット日本初

フードホール

セガフレード・カフェ

アウトレット日本初

34 128 Seijo Ishii
35 129 Soba Fukasawa

成城石井

アウトレット埼玉県初

蕎麦 深さわアウトレット日本初

36 130 St.Cousair
37 131 Starbucks

サンクゼール

アウトレット埼玉県初

38 132 Tully's Coffee & Tea
39 133 Wa Cafe Tsumugi

タリーズコーヒー アンド ティー
和カフェ Tsumugi

アウトレット埼玉県初

40 134 Wood Burning Steak

本気の薪焼きステーキ

アウトレット埼玉県初

ペットパラダイス×上島珈琲店

アウトレット日本初

キオスク店舗フードホール埼玉県

フードホールゴンチャ

キオスク店舗フードホール埼玉県

フードホール埼玉県

久世福商店

ミートフレッシュ

シェンユイシェン

マルヒロ

フードホール

アウトレット日本初
アウトレット日本初

埼玉県
フードホール
フードホール
埼玉県

スターバックス

フードホール■Collaboration stores
135
Pet Paradise×Ueshima Coffee Shop
41 136■Attraction
137 Asobo! Garigari-kun

あそぼ！ガリガリ君

アウトレット世界初

Introduced for the first time to outlet malls in the world

アウトレット日本初

Introduced for the first time to outlet malls in Japan

アウトレット関東初

Introduced for the first time to outlet malls in Kanto

アウトレット埼玉県初

フードホール

Introduced for the first time to outlet malls in Saitama prefecture

・“East Japan” in the remark “First outlet location in East Japan” refers to Tokyo Prefecture, Kanagawa Prefecture,
Chiba Prefecture, Saitama Prefecture, Gunma Prefecture, Tochigi Prefecture and Ibaraki Prefecture.
・This list is current as of July 28, 2022 and may be subject to change.

日本初

埼玉県深谷市Location: 169 Kuroda, Fukaya City, Saitama Prefecture
Grand opening: October 20, 2022 (Thursday)
Site area: Approx. 176,800 ㎡
Store area: Approx. 27,500 ㎡
Number of stores: 137 (94 merchandise stores, 41 restaurants and food vendors and 2 service or otherstores)Parking spaces: Approx. 3,000
Access :By car Approx. 1.5 km from the Hanazono Exit on the Kan-etsu Expressway
By train Approx. 3-minute walk from the Fukaya-Hanazono Station on the Chichibu Railway
By bus (Highway bus) From Tokyo Station, Shinjuku Station, Omiya Station and Kawagoe Station(Local bus lines) Approx. 25 minutes from the Fukaya Station on the JR Takasaki Line (Sat.,Sun & National holidays)
Approx. 45 minutes from the Shinrin-koen Station on the Tobu Tojo Line
(Daily)Business hours: 10:00 a.m. – 8:00 p.m.
(Restaurants: 11:00 a.m. – 9:00 p.m. / Cafes: 9:30 a.m. – 8:00 p.m.)
Holidays: Once a year (Third Thursday in February)【About Mitsubishi Estate-Simon Co., Ltd.】
Mitsubishi Estate-Simon Co., Ltd., a joint venture between Mitsubishi Estate Co., Ltd. and Simon Property
Group, Inc., develops, owns, and operates outlet malls in Japan as the main business. Starting with theGotemba Premium Outlets that opened in 2000, there are currently 9 Premium Outlets operating in Japan.
In addition to Fukaya-Hanazono Premium Outlets scheduled to open on October 20, 2022, the company
plans to open Kyoto Joyo Premium Outlets (tentative name) as the third location in West Japan.
Premium Outlets are outlet shopping centers born in the U.S. dating back to the early 1980s. With
Woodbury Common Premium Outlets in the suburbs of New York City as the flagship mall, other locations
include Desert Hills Premium Outlets in the suburbs of Los Angeles and the Waikele Premium Outlets in
Honolulu, Hawaii. In addition to Japan, presently, Premium Outlets are also operated in Mexico, Canada,South Korea, Malaysia and Thailand through joint ventures.
*PREMIUM OUTLET SHOPPING® and PREMIUM OUTLETS® are trademarks of Simon Property Group, Inc.

<Reference>【Hanazono IC Area Improvement Project】
The project is being implemented by Fukaya City with the aim of revitalizing the wide-area region throughagriculture and tourism. Fukaya-Hanazono Premium Outlets is conveniently located about 1.5 km from theHanazono Exit on the Kan-etsu Expressway and a short walk from the Fukaya-Hanazono Station on the
Chichibu Railway. Northwestern Saitama Prefecture, which includes Fukaya City and the Chichibu region,is blessed with tourism resources including a rich natural environment and hot springs. As part of thisproject, the Fukaya Terrace Vegetable Friends’ Farm operated by Kewpie Corporation and Fukaya City’s
Fukaya Terrace Park opened in May of this year.

Bird’s-eye view image【Fukaya Terrace Vegetable Friends’ Farm】https://www.kewpie.co.jp/farm/
At this multi-functional facility operated by Kewpie Corporation, it is possible to experience the appeal of vegetables.
Based on a concept of “Learn to love vegetables at this farm that will bring joy to everyone!”, visitors can harvest
seasonally grown vegetables at the “hands-on farm”, as well as purchase fresh and processed fruits and vegetables
grown locally at the “marche” held there. In addition, vegetable experts will provide specific advice on when certain
vegetables are at their optimum ripeness and how best to prepare them. The facility’s appeal will also include a
restaurant serving dishes using local ingredients and “vegetable classes” for seeing, touching and learning about
vegetables through the five senses.

Exterior view

Sample of the restaurant menu

【Fukaya Terrace Park】https://fukaya-terracepark.jp/
Fukaya Terrace Park opened as a location for promoting the appeal of Fukaya City’s agriculture and tourism.
Centered on the Circular Plaza, it is planned to hold events such as marche. This park also houses a large original
playground based on a motif of Fukaya City’s flowers and vegetables, as well as a large digital signage displaying
information concerning Fukaya City, a deck offering panoramic views of the mountains in Chichibu and Gunma anda splash pool for hot summer days.