Medium-termManagement Plan
（Fiscal Years 2018 – 2022）

Thursday, February 15, 2018

Fundely Co., Ltd.
（Tokyo Stock Exchange Mothers 3137）

Business performance goals

FY２０２２ goalss￥１０ billion

Operatingp r o f i t￥２ billion

Operatingprofit ratio

２０％

Sale2

Business performance goals (by segment)
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FY2016 results
Sales(Unit: billion Yen)

OperatingprofitFY2022 goals
Sales

OperatingprofitOperatingprofit ratio

MFDbusiness

２．９２

０．６５

９．１

２．０２２％

Marketingbusiness

０．３０

０．２０

０．６

０．４６７％Media business(to be newlyestablished)

－－

０．３

０．２

６７％

Company cost－－０．２７－－０．６－

０．６０

１０．０

２．０

２０％

Total

３．２２3

Summary by segment

Strategic policies

GoalsMFDbusiness

Making a structural shift inbusiness

Establishing a top-classhealthy food brand that
dominates the market

Marketingbusiness

Pursuing theacquisition of major
contracts

Developing superior
products and providing
services that can competewith TV commercials

Media business(to be newly
established)

Taking advantage ofFundely’s strengths tocreate new business

Generating a profit of￥０．２ billion as asegment to become thethird pillar of the company
4MFD business – Strategic policies

MFDbusiness

Making a structural shift in business(1) Improving the quality of products by achieving a shift tobeing a retailer with manufacturing capabilities(2) Building trust relationship with food producers under theconcept of “quality menus made from quality food”(3) Making a shift from being a repeat-rate-focused businessmodel to a stock-type business model that increases
customer lifetime value(4) Increasing the Web order percentage from ２１％ to ６５％
to change service systems
5MFD business – Goals

MFD
business

Establishing a top-class healthy foodbrand that dominates the market

Soft power

No. 1 counseling ＋capability
Maintaining strengths in support provided
by dietitians

Hard power

Quality foodAcquiring competitiveness even in productspecifications

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Marketing business – Strategic policies

Marketingbusiness

Pursuing the acquisition of majorcontracts(1) Enhancing personnel capabilities and enhancing
relationship with clients(2) Proactively proposing medically-recommended sampling
to food product manufacturers, etc., frequently usingmass marketing so that their ads can be more effective(3) Creating new business — utilizing big data, implementing
questionnaire surveys, etc. — in collaboration with MFDbusiness
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Marketing business – Goals

Marketingbusiness

Developing superior products andproviding services that can compete withTV commercials

Leveraging medically-recommended
sampling as a driver for growth8Media business – Strategic policies
Media business(to be newlyestablished)

Taking advantage of Fundely’s
strengths to create new business(1) Making the “Point Kaden” service profitable at an early point(2) Developing an internal environment that facilitates challenges forcreating new business(3) Establishing know-how for monetizing health care business* The Media business will take over the following
three services from the Marketing business.
Community site for registered dietitians and dietitians
Site for recipes created by registered dietitians

Service for distributing information relating to foodand health – AIoT media

9Media business – Goals
Media business(to be newlyestablished)

Generating a profit of ￥０．２ billion
as a segment to become the third pillar of
the company

Establishing a new department
focusing on the “Point Kaden” service

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Financial indicators

Investment￥５ billion in costs to build a new foodfactory(buildings and facilities)

Interest-bearing
debt￥５ billion as the upper limit

Equity ratio

３０％ as a guideline for the minimum level

Dividendp o l i c yInternal reserves will be prioritized for the time being,
but Fundely will start to distribute dividends when thecompany judges that the stable and continuous
distribution of dividends can be expected.
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Data and information provided in this presentation include what we call
“forward-looking statements.”
These statements are only based on projections, forecasts and risk-bearing
assumptions available at the moment and are subject to such uncertainty
that the actual results can be substantially different.
These risk and uncertainty factors include general industry and market conditions,as well as general economic climates both inside and outside Japan, such as
interest rates and currency exchange rate fluctuations.
Therefore, Fundely Co., Ltd. takes no responsibility for updating or correcting
any “forward-looking statements” included in this presentation, even when they
become obsolete or inaccurate due to new information, events, and other reasons.

For inquiries concerning this presentation, please contact:
Corporate Planning Office
Fundely Co., Ltd.
E-mail: ir_info@fundely.co.jp
TEL: +81-3-6741-5880

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