ＤＤNEWSRELEASE

March 7, 2022
Ryosuke Mori, President
LIFENET INSURANCE COMPANY(Securities Code: 7157, TSE Mothers)

Policies-in-force Exceeded 500,000
Fastest pace of increase in 100,000-policy increments since the business commencement

TOKYO, March 7, 2022 - LIFENET INSURANCE COMPANY (TSE Mothers 7157, President
Ryosuke Mori, URL: https://ir.lifenet-seimei.co.jp/en/) announces that its number of policies-inforce exceeded 500,000 on February 17, 2022. In commemoration of this achievement, we will
start a campaign “Thank you for the Achievement 500,000” on Twitter.
We have continued to grow steadily since we started our business in 2008 based on theLIFENET Manifesto of providing Comprehensible, Cost-Competitive and Convenient. Ourpolicies-in-force exceeded 400,000 on September 3, 2020, and we achieved an increase of
100,000 policies-in-force in about one year and five months, which was the fastest pace. This islargely due to the support of our various stakeholders in our mission to realize the Manifesto.
Lifenet will continue to pursue the best service for the customers all the time in accordancewith the Manifesto, and take on the challenges of driving the innovation of the life insurance
industry to provide the customers with the essential coverage.
■ Changes in the Number of Policies-in-Force

500,000
439,945

365,171

308,854
263,847
239,800
202,963

215,403

225,534

169,312118,040

63,18823,506
5,116

Mar.
2009

Mar.
2010

Mar.
2011

Mar.
2012

Mar.
2013

Mar.
2014

Mar.
2015

Mar.
2016

Mar.
2017

Mar.
2018

Mar.
2019

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

Mar.
2020

Mar. Feb. 17
2021 2022

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NEWSRELEASE■ Comments from Ryosuke Mori, Representative Director and President
We have been engaged in providing a customer experience fitting with the time so that
customers can purchase easy to understand, affordable and convenient products andservices.
We are very pleased that we achieved the number of policies-in-force exceeded 500,000
and have been continuously growing. We feel gratitude for all of our stakeholders whosupport our growth.
These days, the household budgets are affected by a rise in prices caused by expanding
demand due to the resumption of economic activities and prolonged global supply
constraints. Under such business environment, we believe that online life insurance whichallows people to purchase life insurance easily with their smartphones at low premiums
plays more and more important role.
As the leading company in the online life insurance market, we will continuously endeavor
to provide assurance to even more customers and become a familiar presence.

About LIFENET URL： https://ir.lifenet-seimei.co.jp/en/
Remembering the original purpose of life insurance - mutual support - LIFENET INSURANCECOMPANY was founded with the goal of offering simple, convenient and competitively priced
products and services based on the highest levels of business integrity. We sell these products
and services directly to customers over the Internet, and by doing so, are able to offer highly costcompetitive products and accept applications from customers at all hours of the day.
Contact:
Investor Relations, Corporate Planning DepartmentTel:+81-3-5216-7900
e-mail: ir@lifenet-seimei.co.jp
Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided
solely for readers' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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