1

EU – Japan NewSpace MINERVA Summary Magazine

ISSUE

1

EU – Japan Centre
NewSpace 2019 MINERVA Fellow
Executive Summary Magazine
April 2019

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EU – Japan NewSpace MINERVA Summary Magazine

LETTERF ROM
ＥＵ－Ｊａｐａｎ
ＭＩＮＥＲＶＡ ＤＥＳＫ
What is NewSpace in Japan? What does EU- Japan NewSpace collaboration mean? How does EU –Japan NewSpace collaboration look like?
Those were the kinds of questions that I was embarking on as I spent 6 months in Tokyo exploring andresearching NewSpace in Japan. Over this period time I have spoken to countless of entrepreneurs, key
stakeholders, mentors, advisors, academics and potential entrepreneurs and startups interested in
NewSpace.
When I started to embark on the question, how was Prime Minister Abe going to double the space sector
in the next 5-10 years? It seemed impossible at first. However, as I have defined and re-defined
NewSpace, I started to think that the possibilities are endless and that the trillion-dollar business is truly,
not up in space but on earth.
The question of, ‘Why space, and not earth ‘in terms of development and resources is one that has beenasked, time and time again. My answer to that is – inspiration. The idea of space travel, space
exploration has fascinated us for such a long time that it is not suddenly going to go away.
From school children to CEOs and large corporates, space exploration serves a purpose – be it curiosity,
Research and Development, profits, innovation – the reasons do not matter as much as the eagerness tomake things happen. To stakeholders from the European Commission, institutional actors, old spaceindustries, companies and clusters – the question I would like to invite you to consider what can you do toallow NewSpace to grow? Whilst all stakeholders are important in the discussion of NewSpace, I havechosen to specifically focus on entrepreneurs as the model I would like to consider is the bottom-up
approach as much of the past reports and research are all top down. There has been few inspirational
research targeting entrepreneurs – hence my reason to take this approach. For 6 months, the limited time
has meant not all ground could be covered and much more work could be done. Therefore I accept all
the insufficiencies that could found in the summary and appreciate that much more work can be done.
This is the starting point and not the end.
I want to thank all the inspiring entrepreneurs that I have crossed paths with and for showing me insightin what you do. Moreover, I would like to thank Philippe De Taxis Du Poet, Fabrizio Mura, Rika Saito,
Yuko Tachibana, Morgane Benoist, Margherita Rosada, Lyckle Griek and the EU-Japan Centre for theongoing support and encouragement during my time as a MINERVA fellow in Tokyo.

Ｈｅｌｅｎ

Ｔｕｎｇ **The content of the here following report are based solely on views of the author and therefore do not necessarily reflect thoseof the EU-Japan Centre of Industrial Cooperation or other parties. While the preparation for this report was executed with agreat care for accuracy, the author and the EU-Japan Centre cannot be held accountable for any errors.

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EU – Japan NewSpace MINERVA Summary Magazine

TABLE OF
04 Acknowledgements
06 S- Matching

CONTENTS
27 Fast Facts on space tourism
and arts market

08 Abbreviations
09 S-Booster

28 Space & fashion

12 NewSpace

31 Events

Landscape in Japan

34 Recommendations

14 NewSpace
developments

39 Conclusions

18 Blockchain & Space

40 Appendix IEU- JapanNewSpace2060
Illustrated Haiku Competition

20 Space Applications&GNSS
21 Case studies
25 Space tourism & Arts

43 Appendix IISocial Media Analysis
46 References4

EU – Japan NewSpace MINERVA Summary Magazine

Acknowledgements
I would like to thank the individuals and organisations that generously shared their time, experience and insights for the
purposes of my MINERVA research. Specific thanks goes to Philippe de Taxi du Poet, Fabrizio Mura, Rika Saito,
Tachibana, Margherita Rosada, Lyckle Griek, Luca Escoffier, Morgane Benoit and colleagues at the EU- Japan Centre. I
would also like to thank fellow MINERVA fellows Julien Lemaitre and Paul Van der Plas. The research and collaboration
would not be possible without their support and participation:
Adam Roberts, Prof. Uni. of Oxford
Adiwena, PDAerospace
Aki Saarinen, Reaktor
Akihiko Izu, Nishimura & Asahi
Akihiko Nagata, Euglena
Akihiro Hironaka, Nishimura & Asahi
Akihiro Mori, APG
Akiko Nakagawa, FGSC
Akira Kawamura, AMT
Alberto Fernandez- Wyttenbach, GSA
Aleksandra Marinova, UKSEDS
Alexander Kaptein, Airbus
Ali Nasseri, SGAC
Alison Howlett, Astroscale
Allen Kim, Prof. ICUAngelo Vermeulen, SEAD Collective
Anne Kurokawa, SLUSH
Annie Chang, Women in IT
Antti Sonninen, SLUSH
Arias Julio, EEAS
Asai Yosuke, METI
Asano Atsuyuki, MEXT
Atsushi Mizushima, Nishimura & Asahi
Aya Yuma, Euglena
Ayumu Iijima, Innoventier
Azamat Shakirov, Innoventier
Barry Matsumori, Bridgesat
Candace Johnson, EBAN
Carine Claeys, EEAS
Carlo des Dorides, GSA
Chenoa Farnsworth, Bluestartup
Chiaki Mukai, TUS
Chiaki Terashima, TUS
Chie Noguchi, Astroscale
Chris Blackerby, Astroscale
Christer Fuglesang, KTH
Christopher Ekren, Sony
Clementine Decoopman, SGAC
Daichi Matsunaga, APG
Daiki Ishikawa, MHM
Daiki Kumamoto, Euglena
Daishi Matsukura, ispace
Daisuke Mosaka, MHM
Dennis Stone, World Space Week
Derrick Tran, Executive Coach
Dharmishta Rood, SU
Diane Howard, IISL
Dinesh Manandhar, Prof. UoTDragi Trifunovic, Mitsubishi Electric
Duignan Rene, EC
Erika Kupper, GSA
Eriko Hayashi, Ohebashi
Etienne Verbist, Crowdsourcing Week
Fifi Tong, VisuraFrank Salzgeber, ESA
Furuya Shuichi, Prof. Waseda University
Gary Martin, Luxembourg MOE
George Profitilotis, NSA Greek Chapter
George Whitesides, Virgin Galactic
Gerard Meiling, M&T Aviation USA
Giorgio Colombo, Nagoya University
Giuseppi Reibaldi, MVA
Go Takizawa, Cabinet Office
Hana Fujimoto, HIA
Hayabusa Goto, FPG
Hayashi Hideki, APG
Hazuki Mori, JAXA
Henk Rogers, Tetris
Hibiki Kimura, Nishimura & Asahi
Hideaki Umetsu, MHM
Hideyuki Nakamura, JMC
Hila Yamada, Global Center Kyoto
Hiramatsu Kozo, Soundscape Association
Hiroe Toyoshima, Nakamoto & Partners
Hirofumi Nakaigawa, DBJ
Hiroki Tokunaga, PDAerospace
Hiroko Yotsumoto, MHM
Hiromi Hayashi, MHM
Hiroshi Shimada, The Goal
Hiroshi Tada, Umitron
Hitomi Ishiguro, Luxembourg Embassy
Hugh Kennedy, Nishimura & Asahi
Hui Du, UNOOSA
Ijima Ayumi, Innoventier
Ikuta Miyako, Kitahama
Ikuta Tsuda, Kyoto Shinkin Bank
Isamu Yamaguchi, MOFA
Izumi Mikami, SPAC
Ishikawa Yoji, Obayashi Crop.
Jason Jiao, Ohebashi
Javier Tegedor, Fugro Norway
Jay Klaphake, Kyoto TedX
Jean-Louis Fellous, COSPAR
Jer Chyi Liou, NASA
Jonathan Hung, SSTA
Jonathan V. Chain, SIPT

Jordan Vannitsen, Odysseus
Jorge Del Rio Vera, UNOOSA
Jovan Rebolledo, University of Tokyo
Julien Hennequin, Odysseus Space
Jun Kawanami, Kitahama
Jun Sugiura, Osaka Institute of Technology
Kaarel, Lilleoja, Robotex
Kanako Matsumura, Luxembourg Embassy
Kaoru Serizawa, Space Policy Cabinet
Karl-Johan Sorensen, Asaga Space
Kawai Takayuki, JAXA
Kaz Ishigame, Infostellar
Kazuhiro Kobayashi, Ohebashi
Kazuhiro Nakamoto, N&P
Kazunao Sato, Dentsu
Kazuto Suzuki, Hokkaido University
Kazutsuna Hebiishi, NEC
Kazzmasa Tsujimura, Infobahn Design Lab
Keisuke Sagiyama, Film Director
Ken Davidian, FAA
Ken Niimura, Mangaka
Ken Takahashi, Kyoto Toei Studios
Kenichi Ishihara, JETRO Kyoto
Kenichi Sakakibara, APG
Kenji Hashidate, Hashidate Law OfficeKentaro Furuya, GRIPS
Kevin Brophy, University of Melbourne
Kidachi Kazuhi, Mitsui Links
Kiyono Watanabe, GNIC
Kohei Nakamura, MOFA
Koichi Wakata, JAXA
Koji Kawase, Mitsubishi Fudosan
Kojiro Fujii, Nishimura & Asahi
Koki Asari, SPAC
Koseki Mari, EEAS
Kotaro Kubo, AsiaWise
Kozuka Souchirou, Gakushuin Uni.
Kunogi Yoshiharu, Japan Space Systems
Kyle Acierno, ispace
Lars Vargo, ISDP
Laura Delgado Lopez, Space Policy
Lou Kerner, Crypto Oracle
Luca Del Monte, ESA
Luciana Tenorio, University of Tokyo
Madhu Thangavelu, USC
Makio Katsuyama, Bizteria
Makoto Seta, Yokohama City University
Manyee Kan, University of Oxford

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EU – Japan NewSpace MINERVA Summary Magazine

Marc Engenhart, EDS
Marek Kaminski, NLTEMaria- Gabriella Sara, ESA
Maruoka Shingo, METI
Maruska Strah, World Space Week
Masayuki Kobayashi, Mitsui & Co Ltd
Masaya Uchino, Zelo Japan
Matsunaga Daichi, APC
Matsuoka Noboru, Mitsui Bussan
Matsuura Naoto, JAXA
Michael McDowell, GC
Michiko Kanai, Ohebashi
Mika Ochiai, JAXA
Misuzu Onuki, Space Access
Mitsuru Tamatsuka, Tama Pro Co.
Miyako Ikuta, Kitahama Partners
Mizuki Komasa, RealTech FundMori Hiromi, TMSUK
Motoharu Teranishi, WEARE CEO Int.
Naohiko Kohtake, Prof. Keio University
Naomi Kurahara, Infostellar
Naruo Kanemoto, SPCSFT
Naoya Nakamura, Luxembourg Emb.
Natalie Tha, SlushNathan Kaiser, Harvard University
Niklas Hedman, UNOOSA
Niklas Reinke, DLR
Nobu Okada, Astroscale
Nobuhisa Hayano, Legal Network
Norihito Niwa, Mitsui Bussan
Norio Nakamura, Yoshida & Partners
Oleh Ventskovsky, MVA
Ostella Adam, Singularity University
Patrick Newell, 21 Foundation
Paul Verhoef, ESA
Pavlo Tanasyuk, SpaceBit
Peter MacMillan, MacMillan Office
Philip Sugai, Prof. Doshisha University
Philippe Riveire, WEARE CEO Int.
Pieter Van Beekhuizen, Bexperienec
Poul Nielsen, ESA
Rainer Horner, SpaceTec Partners
Ramona Fieru, EEAS
Razvan- Petru Radu, Asterid Day
Rei Kawashima, UNISEC
Rhonda Lundin, IPBA
Roberto Figueroa, ICU
Ruediger Suess, DLR

Runan Wang, Shinkin Kyoto
Ruota Hirai, Astrex
Ryo Ojima, PDAerospace
Ryota Hirai, Astrex
Ryuichi Dunphy, JSS
Ryusuke Komura, Venture Café Tokyo
S Komatsu, Real Tech Fund
Sakurai Yasushi, SPACSam Clayton, Japan Space Systems
Samu Eshima, SGAC
Sander Gansen, Robotex
Sebastian Wiertz, Paul Wurth
Seijiro Morimoto, Japan Maritime
CenterSeitaro Hashimoto, Fukuokanishi
Setsuko Aoki, Keio University

Sharafat Gadimova, UNOOSA
Shigeki Kozuoka, SBN
Shigeo Usui, Panasonic
Shigetoshi Hirano, Ohebashi
Shimpei Ishido, Nishimura & Asahi
Shin Abe, IPBA
Shinichi Kimura, TUS
Shinji Kusakabe, AMT
Shirishkumar Ravan, UNOOSA
Shiro Kodama, MOBIO BusinessCentreShiro Kuniya, Ohebashi
Sho Nakanose, GITAI
Shuji Yamaguchi, Okabe & Yamaguchi
Sidney Nakahodo, NY Space Alliance
Soji Nagano, Grasschild Consulting
Stanislav Benes, Embassy of Czech
Rep.
Stephanie Wan, SGAC
Steven Howard, Sony
Suely Mori, Dow Corning
Suelynn Choy, RMIT
Sushi Suzuki, Kyoto Design Lab
Susumu Yoshitomi, JSF
Tom Urasoe, Nihon Kin
Taichi Yamazaki, Astrax
Taizo Son, Mistletoe
Taka Tsuji, DBJ
Takahiro Nakamura, ispace
Takebe Hiroko, EEAS
Takuma Honda, Mitsui Bussan
Tatsu Nakayama, Nakayama &Partners
Teruyo Seki, ICC Kyoto
Tetsuro Kuroda, DBJ

Tomo Kimura, Manga Artist & Translator
Tomoko Kamikawa, Kamikawa Law Office
Tomokazu Otaka, Nakamoto & Partners
Tomomi Tsuchiya, JETRO Brussels
Tomotaka Fujita, Prof. University of Tokyo
Tony Androitis, GCC, Japan
Torsten Kriening, PTScientists
Toshio Koike, ICHARM
Toyotaka Kozuki, Gitai
Troy McCann, MoonshotX
Tsugu Watanabe, Morgan Lewis
Tsuji Hayaki, Tsuji Music
Tyosoo Hagher, ISU
Vincent Guerin, AARPI Barbaud Colliot
Avocats
Ueda Nanoko, MOFA
Victor Dulait, Hub Brussels
Yamashita Yoichi, MOFA
Yanigisawa Ken, Japan Foundation
Yasuo Arai, IAIN
Yasushi Sakurai, SPAC
Yoichi Takamoto, TMSUK
Yoichi Yamaguchi, MOFA
Yopi Prabowo, SLUSH
Yoshinori Aoyagi, Anderson Mori & Hamada
Yosuke Tanaka, Higashimachi LPC
Yu Takeuchi, JAXA
Yuko Kodaya, JSS
Yuriko Matsuno, Luxembourg Embassy

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EU – Japan NewSpace MINERVA Summary Magazine

Aimed
for
Outer
Space
Entepreneurs, the S-Matching
platform was launched by the
Cabinet Office (CAO) and theMinistry of Economy, Trade andIndustry ( MET() on 31 May 2018
designed to exclusively encouragebusiness investment in the spaceindustry and enable opportunities
between investors, individuals,
venture businesses and otherstakeholders.
The business matching platform as
developed as early as 13 February
2018 and the call is primarily at
engaging business ideas from spacebusiness entrepreneurs.
Throughthewebsite,entrepreneurs hae the opportunity
to directly engage with investments
and the idea is to enable all
startups regardless of the stage at
which they are at.
The NewEnergy and Industrial
Technology
Development
Organisation ( NEDO) would
operate and manage the website,whilst the Japan Aerospace
Exploration Agency (JAXA) would
support the technical aspects.

Source [L-R, T-B]: s-matching.jp; s-matching.jp ; meti.go.jp;
itmedia.co.jp

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EU – Japan NewSpace MINERVA Summary Magazine

Source [L-R]: sciencealert.com

Source[L-R] : Universetoday.com, japantimes.co.jp

Source [L-R]: spacenews.com,
spacetechasia.com

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EU – Japan NewSpace MINERVA Summary Magazine

Abbreviations
Aichi Prefecture Government (APG)
www.pref.aichi.jp/global/en
Anderson Mori & Hamada (AMH)www.amt-law.com
Development Bank of Japan (DBJ)
www.dbj.jp/en
Engenhart Design Studio (EDS)
www.engenhart.com
European Business Angels Network (EBAN)
www.eban.org
European External Action Service (EEAS)
https://eeas.europa.eu
European Global Navigation Satellite Systems Agency (GSA)
www.gsa.europa.eu
European Space Agency (ESA)
www.esa.int
Federation Aviation Administration (FAA)
www.faa.gov
Fukuoka Prefecture Government (FPG)
www.pref.fukuoka.lg.jp
German Space Centre (DLR)
www.dlr.de/dlr/en
Geo-Informatives & Space Technology Development Agency
https://www.gistda.or.th
www.Grasschild Consulting (GC)https://grasschildconsulting.com
Greater Nagoya Initiative Centre (GNIC)
www.greaternagoya.org
Greek Chamber of Commerce Tokyo (GCC)
www.grccj.jp
Haiku International Association (HIA)
www.haiku-hia.com
Institute for Security and Development Policy (ISDP)
www.isdp.eu
Inter- Pacific Bar Association (IPBA)
https://ipba.org
International Association of Institutes of Navigation (IAIN)
www.iainav.org
International Christian University (ICU)
www.icu.ac.jp/en
International Institute of Space Law (IISL)
https://iislweb.org/
International Space University (ISU)www.isunet.edu
Japan Aerospace Exploration Agency (JAXA)
global.jaxa.jp
Japan Maritime Centre (JMC)
www. jpmac.or.jp/english
Japan Space Forum (JSF)
www.jsforum.or.jp/en
Ministry of Economy, Trade and Industry (METI)
www.meti.go.jp/english/
Ministry of Education, Culture, Sports, Science and Technology (MEXT) www.mext.go.jp/en
Ministry of Foreign Affairs of Japan (MOFA)
www.mofa.go.jp
Moon Village Association (MVA)
https://moonvillageassociation.org
Mori Hamada & Matsumotowww.mhmjapan.com/enNakamoto & Partners (N&P)
www.nakamotopartners.com/en
National Aeronauticas and Space Administration (NASA)
www.nasa.gov
National Graduate Institute for Policy Studies (GRIPS)
www.grips.ac.jp/en
New Energy & Industrial Technology Development Organisationwww.nedo.go.jp
No Trace Expedition
https://marekkaminski.com/no-traceexpedition
Royal Melbourne Institute of Technology (MIT)www.rmit.edu.au
Satellite Business Network (SBN)
https://sat-biznet.com/en
Satellite Positioning Research and Application Centre (SPAC)
www.eiseisokui.or.jp/en
Shobayashi International Patent and Trade Mark Office (SIPT)
www.sho-pat.com/eSingapore Space & Tech Association (SSTA)
www.space.org.sg
Singularity University (SU)https://su.org
Space Ecologies Art and Design (SEAD)
www.sead.network
Space Generation Advisory Council (SGAC)
https://spacegeneration.org
Tokyo University of Science (TUS)
www.tus.ac.jp/en
United Kingdom National Space Society (UKSEDS)
https://ukseds.org
United Nations Office of Outer Space (UNOOSA)
www.unoosa.org
United Space Engineering Consortium (UNISEC)
www.unisec.jp
University of Southern California (USC)
www.usc.edu

9EU – Japan NewSpace MINERVA Summary Magazine

Introduction - Understanding NewSpace
What is NewSpace? When I embarked on
this journey of discovering NewSpace I
realized I had to define and redefine it atleast twice.
In summary, NewSpace is nontraditional
space
actorsengaging in space activities,
tourism and space related
matters.
There are varying
opinions, discussions and debates
andwhat
constitutions,
includes/excludes NewSpace.
A definition as such ought to be allencompassing, true for all circumstances,
yet I found it difficult during my journeyof exploring NewSpace in Japan andparticularly in relation to EU- Japan
NewSpace. In my research, there are a
few assumptions and I make them clear
here:
1. That the Japanese Government andthe European Union through theirrespective satellite programs like Galileo
and Quasi Zenith Satellite System (QZSS)
desired to roll out and expand space
applications on a grand scale. The
Japanese government has set a goal to
doubling its space market to 2.4 trillion($21.1 billion) by the early 2030s (Nikkei
2017). 1
2. That the desire to grow the NewSpace
sector is complementary to current spacesector.
3.
That
NewSpaceencompasses
innovation, innovative ideas and new
approaches, methods, products and/or
services than previously seen. The

questions that I aimed toaddress
throughout
myresearch included:
What is the NewSpace landscape?
In Japan?
How is NewSpace developed inJapan?
What collaboration tools exist? How
do Japanese companies
want/need/wish to collaborate?
My methodology was to adopt
designthinkingandanentrepreneurial mindset in accessing
possible collaborative opportunities
in NewSpace; taking into accountsocietal issues; conducting informal
discussions
withstakeholders
primarily startups, entrepreneurs,
Government
Departments,
academics and think tanks.
Rather than pursuing a traditional
report, I wanted to engage
entrepreneurs as my target audienceas I believed they are the ‘How ‘topolicy makers’ desire of expanding
and growing NewSpace.
To that end, I made my writings
readily, available and in good timing
on http://newspace2060.com. It
was a blog I had previously set up
and wanted to actively engage with
NewSpace stakeholders in thediscussion of NewSpace.

Moreover, I also utilized social media
and reposted on LinkedIn, Twitter,
Instagram and Facebook.
I alsosummarized some of my experiences
and findings on YouTube as well.
In summary, NewSpace is not
limited to the imagination, and mydefinition of NewSpace has gone fullcircle to revert back to space fashion,
space food, space arts andentertainment as the closest andfastest way for NewSpace to expandin the market.
Space Applications, rather thanbeing at the forefront of users andconsumers minds, ought to be at thebackend,where
technology,
materials and services are utilized
and space is utilized and notnecessarily seen.
Education, training and active
Research and Development, coupledwith engaging with the generalpublic are all important to make
NewSpace accessible to nontraditional space players, particularly
entrepreneurs,
inspiring
entrepreneurs and next generation
users.
I welcome your thoughts
feedback of this report.

andHelen TungSpace Tech Advisor/ MINERVA Fellow,
EUJapanCentrenewspace2060@gmail.com

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EU – Japan NewSpace MINERVA Summary Magazine

NewSpace in Japan
https://newspace2060.com/2018/12/
19/newspace-in-japan/
Becomingaentrepreneur

NewSpacehttps://newspace2060.com/2019/01/1
5/becoming-a-newspace-entrepreneur/
The logic of combining art andspace
https://newspace2060.com/2018/12/2
1/the-logic-of-combining-art-and-space/
Searching for the NewSpace hub
https://newspace2060.com/2019/01/
05/searching-for-the-newspace-hub/
NewSpacehttps://newspace2060.com/2019/01/
23/newspace/
EU-Japan NewSpace2060
International Illustrated Haiku
Competition 2019https://newspace2060.com/2019/01/
23/eu-japan-newspace2060international-illustrated-haikucompetition-2019/
Motivation in NewSpace
https://newspace2060.com/2019/01/
21/motivation-in-newspace/
Understanding NewSpace
https://newspace2060.com/2019/01/
23/understanding-newspace/

Japan’s NewSpace Research Centre
https://newspace2060.com/2019/01/27/japans-newspaceresearch- centre/

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EU – Japan NewSpace MINERVA Summary Magazine

https://s-booster.jp/en/

S-Booster is a space business plan competition is hosted by the Cabinet Office and co-hosted by JAXA and NEDO withlocal host GISTDA.
Held for the third year, S-Booster 2019 expands to the Asia- Oceania region for business ideas primarily focusing on one of
the following themes:
Japan and Asia – Oceania Regions (safe for difference in last category)
1. Business idea based on themes proposed by sponsors;
2. Business idea using Japanese space assets
3. Other Space-based business idea
For Asia- Oceania regions the 3. Category is space-based business idea, seeking collaboration with Japanese companies
Sponsors include ANA Holdings Inc, SKY Pefect JSAT Corporation, Denso Corporation, Japan Airlines, POLAR Orbis
Holdings Inc.
Official facility supporters include Mitsui Fudosan Co Ltd, supporters include the Ministry of Internal Affairs andCommunications (MIC), Ministry of Education, Culture, Sports, Science and Technology (MEXT), Ministry of Economy,
Trade and Industry (METI), Japan Meterological Agency, Multi GNSS Asia (MGA).
Promotion supporters include Aires Lab (Australia), Department of Science and Technology (DOST) (The Philippes),
EDGEof (Japan), Garage+(Taiwan), GHN (Vietnam), IIRA (India), National Innovation Agency (NIA)(Thailand), InnoVEX(Taiwan), Meet Startup @TW (Taiwan), Plug and Play Japan (Japan), QBO (The Philippines), The Quantum Leap
(Australia), Sunway Innovation Labs (Malaysia), Taiwan Tech Arena (Taiwan), TX Entrepreneur Partners (TEP)(Japan),
01Booster (Japan) and 100 Open Startups (India).
Japan space assets and themes include QZSS, Satelite data platform ‘Tellus’, IoT x Space Platform for PoC, communication
Satellite services and typical application, Space medicine, space –graded COTS computer with autorecovery function, spaceassets of PASCO Corporation and Fujitsu technology for safe satellite operation and satellite’s data utilization.
Of the 30 mentors, 11 are bilingual (English – Japanese) and there is one female mentor.
Prizes include
Grand prize: 10 million JPY
Special Judges’ Prize: 2 million JPY
Sponsors Prize: 500,000 JPY
JAXA Prize
https://s-booster.jp/en/

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EU – Japan NewSpace MINERVA Executive Summary Magazine

NewSpace
Landscape inJapan
One could sense the energy
and growth of NewSpacein Japan, examining thecollective activities of theGovernment, JAXA andprivate sector.
From
39,000 JPY/312.44 EUR
billion to potentially atrillionEuromarket[Satbiznet, 2018].
Currently, we can see that
it is still difficult for
NewSpacestartups
tooperate independently of
Government funding andthose that do, are taking
the harder road to success.

Moreover,developments
throughJapan
Government’s
initiatives such as S-Booster and S-Matching are services,which aim at incentivizing NewSpace startups and aspiring
startups alike to engage with potential investors and key
stakeholders.
Space applications on earth are seen as the trillion-dollar business.
Startups and sectors whom are flexible, ready and available to work with,amongst and engage are most likely to succeed.
For European startups and startups outside of Japan wishing to succeed inJapan, these are the three key factors I would priorities in planning andstrategy of running, working with or collaborating with NewSpace
startups in Japan.
I summarise NewSpace in Japan as three component parts:
1. NewSpace
2. Innovation and entrepreneurship and3.Doing Business in Japan

Visiting Tsukuba and theSpace Policy Departmentof the Cabinet was an
excellent starting point
to understand JAXA’s
position as well as thepolicypositionof
NewSpace in Japan.

3 ESSE N T I A LCOMPONENTS
1. NewSpace in Ja p a n c a n b e se e n a s ad isru p to r, a n d p o lic ie s & a c tiv itie s a im tod o u b lin g th e sp a c e se c to r b y 2 0 3 0
2. Innovation & Entrepreneurship is at
the heart of growing the NewSpaceecosystem and a challenge/opportunity forstartupcommunities,
local/regional
Governments
3. Doing Business in Japan includes
language, culture and patience and it is well advisedfor aspirational startups looking to engage,collaborate and partner with Japanese counterparts
to hone in on this. As it is a vital pillar of
succeeding in Japan. So it is a good idea to do yourhomework before, during and afterwards.

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EU – Japan NewSpace MINERVA Executive Summary Magazine

Future of NewSpace funding & survey ofEntrepreneurs
https://newspace2060.com/2019/02/04/future-ofnewspace-funding-survey-of-entrepreneurs/

EU- Japan Trade creating history as thelargest trade deal and implications on
NewSpacehttps://newspace2060.com/2019/02/03/eu-japantrade-creating-history-as-the-largest-free-trade-dealand-implications-on-newspace/

Why Invest in Kyoto?
https://newspace2060.com/2019/02/01/whyinvest-in-kyoto/
Kyoto Research Parkhttps://newspace2060.com/2019/02/01/kyotoresearch-park/
Future of Space travel in Nagoya
https://newspace2060.com/2019/02/20/future-ofspace-travel-in-nagoya/14

EU – Japan NewSpace MINERVA Executive Summary Magazine

What makes Astroscale
NewSpace
successful?
Developments https://newspace2060.com/2019/01/28/astroscale/Over the course of six months I
spoke to numerous NewSpace
startups at varying degrees ofdevelopment and growth inJapan. Of the ones that I havemet, I have written about them
primarily from the angle of:What makes them successful?
As NewSpace startups work inblue-sky thinking and are
opening
new
doors
to
innovation, I thought that
focusing on the positive
attributes is the right approach
to inspire other entrepreneurs
interested
inengaging
NewSpace. It is by no means
easy and as you read throughthe blogs, you may find thatthey are almost embarking on
the impossible.

What makes ispace
successful?
https://newspace2060.com/2019/01/28/ispace/
What makes Spacetide
successful?
https://newspace2060.com/2019/01/29/whatmakes-spacetidesuccessful/
What makes Infostellar
successful?
https://newspace2060.com/2019/01/29/462/
What makes GITAI
successful?
https://newspace2060.com/2019/01/29/gitai/
What makes Shojin
meat successful?
https://newspace2060.com/2019/01/29/what-makes-shojin-meatsuccessful/Some points that I identified as key
factors making
Certain NewSpace startups successful
included:- Working for the global good
- Being a change maker- Leading in the NewSpace ecosystem- They have a strong mission- Work with pride- Strong team
- Having a plan and purpose- Credible- Newsworthy updates- There is positive engagement,
promotion and influence- Focusing on the people and values- Providing communication- Setting standards- Diversity in the workplace including
leadership- Sheer determination- Exploration- Connecting with technology- Will power

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EU – Japan NewSpace MINERVA Executive Summary Magazine

NewSpace entrepreneurs are change makers,
leaders, ordinary folks and people who have a dream.
Their dream to allow for:-

Debris removal
Building society on the moonTransform the way we live our lives
Improving life through space exploration
Utilising space applications for all kinds of reasons
like disaster management and weather predictions
Inspiring others
Understanding the power of the collective
Feeling the power and strength of ideas
Embracing technology like AI and 5G
Celebrating – success and milestones
Success and failure with equal measureShowing up – meaning turning up,
being at the right place and time
Being who they are
Making small things matter
Constant learning
Appreciating others
Living in an inter-connected society

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EU – Japan NewSpace MINERVA Executive Summary Magazine

1. .
E
p
e
M

It is well known, that moststartup ideas come from adesire to solve a pain
point. It could be a shortconversation with a friend orcolleague, and asking questionsof ‘Why?’ ‘Why not doing
something different?’ ‘Why
have we not gone back to the
Moon?’ ‘Why are we notflying in outer space by now?’‘How can we solve thisproblem in a cheaper, fasterand more efficient way?’
A trend that I find when
speaking with entrepreneurs inJapan, Europe, worldwide is asense of intensity and purposesthat is difficulty to imagine andappreciate. Imagine you careabout something, it could be a
personal goal, it could be abusiness or physical goal andthen focus your mind on thatnot for one year or a few years
but as a lifetime mission – thatis how I see entrepreneurs in
NewSpace. It is not easy by
any means and it certainly is
not cheap. When a small
satellite launch costs about$200,000 USD you startfeeling the pinch point of howeasy it is to fail in NewSpace.
How it is easier to probably
not even start.

In Japan one of the mostfascinating conversations anddiscussions I have been
having is on the topic of
failure.
The pains of
disappoint and regret seems
to stop people in their tracksof even thinking of it at
University or in life.
Failure is seen differently
than in say Silicon Valley.
When it is celebrated andseen as a rite of passage,
failure in Japan could mean
the end of entrepreneurshipor doing business again. I
could not help by think of thethree components that I was
thinking of being successful indoing business in Japan as a
NewSpace startup.
One aspect, which I think I
have gained a grasp of, is theidea of when investors andothers support one on theirjourney of undergoing astartup there is a sense ofobligation, duty and hence.
perhaps shame if things do
not work out. The weightwith which one sees thisdiffers from that in the West.
It is to soon to judge theoutcomeof
NewSpacestartsups, only time will tell.

What makes SpaceBD
successful?
https://newspace2060.com/2
019/01/29/what-makesspacebd-successful/
What makes Warpspace
success?
https://newspace2060.com/2
019/01/29/what-makeswarpspace-successful/
What makes Astrex
successful?
https://newspace2060.com/2
019/01/30/what-makesastrex-successful/
Exploring Space,
Exploring Astrax
https://newspace2060.com/2
019/02/10/exploring-spaceexploring-astrax/

NewSpace startups and entrepreneurship18

EU – Japan NewSpace MINERVA Summary Magazine

Blockchain& Space
NewSpace, entrepreneurship andInnovation cannot be spoken of
separate, when we talk about spaceand blockchain.
For the experts, Blockchain is aprocess in the making and it is only aquestion of time, when early
adopters grow in scale and turn the
tip of the avalanche to transforming
digital financing, logistics andopening systems to transparency andmoving all to the cloud.
There are many similarities between
and space and Blockchain: It is new,exciting, refreshing, open to newer
ideas and new players. When I
attended the Japan Blockchain
Conference and Japan Aerospace
conference, both held at Tokyo Big
Site, it is difficult to draw thisparallel.
However, upon closer
inspection you can see, hear and feelthat there is a similar growth trend,interest and discussions topics when
discussing an emergent technology or
trend.

Japan Blockchain
conference 2019
Yokohama
https://newspace2060.com/
2019/01/30/japan-blockchain-conference-2019yokohama/Real World Uses ofBlockchain Technology
https://newspace2060.com/
2019/01/30/real-worlduses-of-blockchaintechnology/

Naojiro Hisada, Executive
Director speaks about
Rakuten at Japan Block
Chain 2019https://newspace2060.com/201
9/01/31/naojiro-hisadaexecutive-director-speaks-aboutrakuten-at-japan-block-chain2019/
Roger Ver, CEO
bitcoin.com speaks at
Japan Blockchain 2019https://newspace2060.com/2
019/01/31/roger-ver-ceobitcoin-com-speaks-at-japanblockchain-2019/19

EU – Japan NewSpace MINERVA Summary Magazine

Education and Blockchain
https://newspace2060.com/2019/01/31/education-and-blockchain/

Security Tokens and Blockchain
https://newspace2060.com/2019/01/31/security-tokens-o-and-blockchain/

Saving lives with Blockchain
https://newspace2060.com/2019/01/31/saving-lives-with-blockchain/

Advice from Tim Draper
https://newspace2060.com/2019/01/31/advice-from-tim-draper/

Asia, Delta Zero Association andSpace parallel
https://newspace2060.com/2019/01/31/asia-delta-zero-association-and-spaceparallel

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EU – Japan NewSpace MINERVA Summary Magazine

SPACE APPLICATIONS & GNSS
There is so much potential forspace applications and Global
Navigation Satellite systems(GNSS) – particularly as boththe European Commission andJapanese
Governmentispushing for growth particularlyin the down stream sector.

At the recent 4th EU- Japan GNSS
Business Roundtable there wasmuch emphasis on how such space
applications and GNSS could be
used for the benefit of humankind
andtoenablefurthercollaboration.

So what sectors are there? The Other sectors that are related
list is immense and it includes include cyber security to avoid or
prevent jamming, or innovative
the following:
ways of doing business.
- Drones
Right now the jury is out as to- Car navigation
what ideas could be the limit it- Autonomous ships
terms of what entrepreneurs could- Railthink of. There are numerous- Mappingcompetitions around the world,- Agriculture
which allows current and aspiring- Timing andentrepreneurs to test their ideas.
synchronisation

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EU – Japan NewSpace MINERVA Summary Magazine

Case studies
Below are examples of case study applications in the various fields:

DronesName: Prodrone
Activities: Revolutionary Drone company with avision of offering services utilizing technology
for the commercial drone industry.
Size of drones: 18 EUR/2,227.30 JPN billion

Car navigation
Name: Haneda driveless bus by 6 companies
including ANA, NEC Corp and Aichi Steel Corp
Activities: Autonomous used to arrive anddepart from Hanedo to effectively carry out
operations for ground crewSize of autonomous cars market: 497EUR/61,992.50 JPN billion by 2026

Autonomous ships
Name: NYK and NYK Group companies MTI
Co. Ltd, Keihin Dock Co. Ltd, and Japan Marine
Science Inc (JMS)
Activities: Revolutionary Drone company with avision of offering services utilizing technology
for the commercial drone industry.
Size of drone market: 12.32 EUR/ 1536.70
JPN billion by 2030

Rail
-Name: East Japan Railway Co.
-Activities: New JR East Rail allowing forautonomous train service-Size of rail market: 54,820.54 EUR/
6,837,118.60 JPY million by 2025

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EU – Japan NewSpace MINERVA Summary Magazine

Mapping-Name: Dynamic Map Platform-Activities: Development and commercializationof digital mapping specifically for realizing
automated driving and safe driving support
systems-Size of mapping market: 5.4 EUR/ 668.17
JPN billion in 2023

Precision Agriculture-Name: Spread Co-Activities:
Preparing the world’s largest
automated leaf-vegetable factory, vertical farms-That grows produce indoors without soil in racks tooffer a solution in rising food demands in theworld.
-Size of precision agriculture market:
According to Arizton, the global precision
agriculture-Market is projected to reach revenues of over 1,002
JPN/8.035 EUR billion by 2023, growing at a
CAGR of approximately 16% during 20172023.
According to Global Information, Inc. The
market share offering in 2016 wasPrimarily in hardware 80%, software 18%,
services 2% and in relation to geography, themarket share
In Asia Pacific region was 12%, whilst Europe
was 35%.

Timing andsynchronisation-Name: NTT and Furuno-Activities: By integrating a new satellite signal
selection algorithm developed by NTT into atime-synchroni[s]ation GNSS receiver from FURNO toenable possible multi-path signals.
Size of market: 5.62 EUR /701.68 JPN billion
in 20

23

EU – Japan NewSpace MINERVA Summary Magazine

Space Applications
https://newspace2060.com/2019/01/23/spa
ce-applications/
Multi-frequency purpose antenna for
Galileo- Timing & Synchronisation(T&S)
https://newspace2060.com/2019/03/06/gsa-funding-opportunity-multi-frequencymultipurpose-antenna-for-galileo-timingsynchronisation-ts/
Precision Agriculture Feeding theWorld
https://newspace2060.com/2019/03/06/pre
cision-agriculture-feeding-the-world/
Space Mapping and Cartography
https://newspace2060.com/2019/03/05/spa
ce-mapping-and-cartography/
Space for Innovation in Railhttps://newspace2060.com/2019/03/05/spa
ce-for-innovation-in-rail/
Autonomous Ships
https://newspace2060.com/2019/03/04/aut
onomous-ships/
Car Navigation
https://newspace2060.com/2019/03/01/car-navigation/
Droneshttps://newspace2060.com/2019/02/26/drones/
Space safety/Space Traffic
Management programs
https://newspace2060.com/2019/03/07/spa
ce-safety-space-traffic-managementprograms/

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EU – Japan NewSpace MINERVA Summary Magazine

This is Major Tom to Ground
Control
I'm stepping through the door
And I'm floating in a mostpeculiar way
And the stars look very different
today
For here
Am I sitting in a tin can
Far above the world
Planet Earth is blue
And there's nothing I can doThough I'm past one hundred
thousand miles
I'm feeling very still
And I think my spaceship knows
which way to go
Tell my wife I love her very much
DAVID BOWIE, "Space Oddity"

We cannot predict the new forces,
powers, and discoveries that will
be disclosed to us when we reachthe other planets and set up newlaboratories in space. They are as
much beyond our vision today as
fire or electricity would be beyond
the imagination of a fish.
ARTHUR C. CLARKE, "Space and theSpirit of Man"

25

EU – Japan NewSpace MINERVA Summary Magazine

SPACE TOURISM & ARTS
The last few months has seen news
after news of the developments ofleading NewSpace entrepreneurs
getting ready to take us to space.
We heard of SpaceX successfully
deployment one of their crafts andattaching to the International
Space Station. We have heard ofBlue Origin, successfully doing
another trial as with progress from
Virgin Galactic.
About half way through myresearch, I became deep in thought
as to how we double the spacesector in the next 10 years to 2030.
It them occurred to me, thatalongside engaging next generationand current entrepreneurs, one
aspect is to go back to the basis –of film and arts.
Our desire to explore theUniverse to travel is nodifferent now as it is then.

One vision I would like toshare with my readers is tothink of space tourism andtravel.
Our parents or
grandparents would have neverimaged how we travel now. I
would like the same for spacetravel, that travelling to theMoon or Mars would just rollout from the tips of our tongue,
and not with hesitation or
doubt.
How do we get to that levelof certainty? Where do webuild that confidence? I am
going back to the people, thevery consumer/buyer and userof the goods/service.
No
matter how wonderful wethink of space and the planets,
it is the people we need toengage with. I am seeing thesituation of footballers and a
football field. If entrepreneurs
in NewSpace are like thefootballers then certainly, thegeneral public, businesses andstakeholders alike serve as theaudience and we cannot havea match without a stadium fullof supporters and spectators.

There are some people who have nowish to leave planet earth; then there
are some whom are indifferent.
What if going to space was as simple
was watching a good Star Wars film?
The research has taken me full circle,
than in many ways, I am drawing aconnection between space tourism,
arts and entertainment.
BecauseSpace seems so out of the ordinary, inother words extraordinary, we want togo there to explore, enjoy and switch
off from the daily grind, the busy andstressful lives that we have on earth.
Visits to Kyoto Toei Studio,
watching shows and even trying toengagein
Disneylandhasfurthered my conviction that thatis one of the winning recipes ofbringing space to the people andthe business would follow.
[see blog on NewSpace Entertainment– Arts and Drama
https://newspace2060.com/2019/02/2
0/newspace-entertainment-arts-anddrama/]
Some may disagree with my definition
with NewSpace and I do not blame
them. I too have surprised myself inhaving to define and re-define
NewSpace.
And I think part of the journey of
exploring NewSpace is being open tosuch new ideas of what creating new
businesses could mean – at this point –it is going full circle to what we know.

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EU – Japan NewSpace MINERVA Summary Magazine

Space Tourism – Virgin Galactic
https://newspace2060.com/2019/03/06/spacetourism-virgin-galactic/
Exploring space with Blue Origin
https://newspace2060.com/2019/03/08/exploringspace-with-blue-origin/
Travelling with SpaceX
https://newspace2060.com/2019/03/08/travellingwith-spacex/
Future of Space travel in Nagoya
https://newspace2060.com/2019/02/20/future-ofspace-travel-in-nagoya/
NewSpace Entertainment – Arts and Drama
https://newspace2060.com/2019/02/20/newspaceentertainment-arts-and-drama/Innovation and entrepreneurship in Kyoto
https://newspace2060.com/2019/02/20/innovation-and-entrepreneurship-in-kyoto/

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EU – Japan NewSpace MINERVA Summary Magazine

FAST FACTS on
Space Tourism market
Japan Tourism Market
6.19 EUR/783.58 JPN billion by2025 (Valuates Reports, 2019)
Moon Market 2.65 EUR/335.82 JPN
in 2020 (Parabolic Arc)Space Tourism Market 1122.32
EUR/ 142,156.18 million by 2023
(Reuters)

H
I

S
P

O
N

S
P
A
C
E
&

F
A
S
SpaceHArts market
I
Art Market 56.3 EUR/ 7130.2 JPNObillion in 2017 (Artsy.net)
N

Art Market 59.57 EUR/ 7544.35 billion
in 2019 (Artsy.net)

A
C
E
&
F
A

S

EU – Japan NewSpace MINERVA Summary Magazine

28

SPACE &FASHION
WHEN then Karl Lagerfeld
launched a space fashion show in Parisas part of the Chanel ‘winter’ show,
little did I anticipate it would have a
profound effect on me in researchingon NewSpace and fashion. We may
wish to explore the man as a celebrity,a fashion designer, and an icon, evensomewhat unique.
Likewise, as I was exploring thetheme of Avant Garde I came acrossfashion designer Yohji Yamamoto’s
designs, and I felt right away that thiswas the kind of clothing that we may
end up wearing, when we first embark
to space. It is fluid, functional andlacking structure.
Yet it looks
comfortable, inviting and even though
on the face of it – it looks black, there
are in fact many shades of back.
During upon the theme of engaging
the public, I proposed an idea in oneof my blogs that an entrepreneur that
could combine the themes of fashion,technologies like IoT and AI plus
fashion could be carving a neat sector
for themselves.
The last time I
checked, the fashion sector is morethan space at 340 EUR/42,323.86
JPY billion, whilst space is anticipated
at $350 billion, so one can envisage ahealthy market in the centre.
According to Statista, the Japanfashion market is 12,640 EUR/
1,576,634 JPY million.

29

EU – Japan NewSpace MINERVA Summary Magazine

AMAZON FASHION WEEK,The Amazon Fashion Week held over
18-21 March 2019 in Tokyo
Where I was looking for inspiration
for space. I was
curious to find out whether
upcoming designers, seasoned
designers were interested in exploring
space fashion.
What inspires them to come up with their
Designs and ideas? I have as simple
theory. Why do we have to wait to go to
space to wear a space suit?
Why not wear it on earth likeeveryday wear? Get real
comfortable with the look and feel.
I think it would help us to transition toouter space by doing that.

Amazon Fashion Week
https://newspace2060.com/2019/03/
19/amazon-fashion-week-tokyoamazon-fwt/
Karl Lagerfield, Chanel & Space
https://newspace2060.com/2019/02/
24/karl-lagerfield-chanel-and-space/
Yohji Yamamoto,
Avant garde in Japan
https://newspace2060.com/2019/02/
25/yohji-yamamoto-avant-garde-injapan/

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EU – Japan NewSpace MINERVA Summary Magazine

31

EU – Japan NewSpace MINERVA Summary Magazine

EVENTSa.
In
theNewSpace
sector, there are many events
throughout the year.
For
entrepreneurs and startups, timeand money is of the essence sochoosing which conferences,seminars or events to go to canbe crucial to the strategy of thebusiness and whether that would
add value or take time fromtheir crucial development work.
b.
Deciding
which
conferences and seminars to go
to really depends on the startup
though here are some points
inspired by project managementthat comes in to mind:-

What would
you like to achieve?
How
will
you achieve it?
c. The answers to these questions are not
How is it so straightforward as it very muchgoing to add value to what depends on the kind of business and theyou do?
cultural context. One thing that being in
What does Japan has taught me is that things do
success mean?
take time, and it would be unrealistic toWill you be expect a turnaround in the similar way
that one may experience in the US or
speaking/
Europe. This is because the individual
presenting/pitc that one may be speaking to is part of ahing?
chain of decision makers and hence it isin the pipeline.
- Who are you intending
to meet?
- Who are the speakers? c. d. For the most part, the greatest
challenge for most entrepreneurs going- How could you
to events is the follow up. Its after
maximize thegetting the business card, having wined
time/output
and dined and attending numerous
before/during/after
receptions. It is often overlooked, and on
event?
the one hand it is understandable- How will you try to
because you may well just want to getmarket/do business?
straight, back to work, however, for all
the time and money spent, it is worth
making that follow up call with a further
discussion to follow through what ever
ideas
you
may
have

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EU – Japan NewSpace MINERVA Summary Magazine

So what events would you recommend
attending as a NewSpace startup?
Here is my recommendation of
NewSpace events in 2019https://newspace2060.com/2019/02/25 /newspace-event
Keep an eye out forthese events 2020 and beyond too

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EU – Japan NewSpace MINERVA Summary Magazine

What
NewSpace
events are
there in2019?
The highlight for NewSpace
would most certainly be the 50
years anniversary of the Apollo
landing in 2019 – where
humanity first went out to spaceand landed on the Moon.
World
wide
there
are
celebrations and the highlights
would include the celebration of
Yuri’s Night on 12 April, WorldSpace Week in October and alsotheannualInternational
Aeronautical Congress 2019.
Call for abstracts for theInternational
Aeronautical
Congress
https://newspace2060.com/201
9/02/25/call-for-abstracts-forthe-international-aeronauticalcongress/
Asteroid Day to Celebrate Fifth
Anniversary with special events
in Luxembourg and around the
Globe, 24-30 June, 2019https://newspace2060.com/201
9/02/25/asteroid-day-tocelebrate-fifth-anniversary-withspecial-events-in-luxembourgand-around-the-globe-24-30june-2019/

Keio University Space Law
Symposium I- Space Traffic
Management
https://newspace2060.com/2019/02/25/keiouniversity-space-lawsymposium/
4th EU- Japan Satellite
Positioning Public- Private
Roundtable
https://newspace2060.com/2019/02/26/4th-eujapan-satellite-positioningpublic-private-roundtablein-tokyo-japan-on-14march-2019/m

United Nations/Fiji Workshop on the
Applications of Global Navigation
Satellite Systems (GNSS)
https://newspace2060.com/2019/03/
06/united-nations-fiji-workshop-onthe-applications-of-global-navigationsatellite-systems-gnss/2019 URSI Asia Pacific Radio
Science Conference 9-15 March
2019, New Delhi
https://newspace2060.com/2019/03/0
6/2019-ursi-asia-pacific-radio-scienceconference-9-15-march-2019-new-delhi/

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EU – Japan NewSpace MINERVA Summary Magazine

RECOMMENDATIONS
The last 6 months ofintensive research, speaking
to stakeholders, attending
events and listening toexperts has made me realize
how
EUJapancollaboration is no simple
task – or be it, there is no
single ingredients to success.
Starting with PM Abe’svision of doubling thespace sector in the next
10 years has provided a
lotof
assumptions,challenges and even apush to really explore
what is a potential
impedimenttothat
ambition.
My high level research
has taken me down to thegrassroots, of discoveringthatinnovation
andentrepreneurship is thebottleneck to realizing
the dream of growth for
NewSpace.

Key
recommendations
include:a. Creating
sustainable
environments
for
EU-Japancollaboration in NewSpace likeregular gatherings or forums eg.
Like an EU-Japan NewSpace
working groupb. Leveraging
current
forums in place like within
GovernmentSpace
policydepartment, EU- Japan Space
Forum and informal societies topromote EU- Japan NewSpace
c. Developing a contact
point through a neutral forum beit through EU-Japan Centre orotherwiseforinterested
NewSpace start-ups to contact
d. Engaging innovation andstart-up accelerators or incubators
to develop programs andinitiatives related to NewSpaceand EU-Japan collaboration in
NewSpace

EU – Japan NewSpace MINERVA Summary Magazine

Let’s go into detail on what these four recommendations mean:
a. Creating sustainable environments for EU-Japan collaboration in NewSpace likeregular gatherings or forums e.g. like an EU-Japan NewSpace working group
The emphasis here is on creating a long lasting environment in which there are regular meetings.
Recent examples that I could highlight includes the Kyoto International Entrepreneurship meet up
group where whilst it is still new, it is an impactful gathering of likeminded entrepreneurs- Explore the possibility of something like a Venture Café, Space café that allows for a relaxedsocial setting for networking- Teaming up with incubators/accelerators and/or co-working spaces to do joint events including
co-funding events- Allowing for openness and flexibility in terms of self express, ideas, sharing of ideas and criticalexchange of ideas in a helpful and useful manner

35

36

EU – Japan NewSpace MINERVA Executive Summary Magazineb. Leveraging current forums in place like within Government Space policy department,
EU- Japan Space Forum and informal societies to promote EU- Japan NewSpace--The recent 4th EU- Japan GNSS Public- Private Business Roundtable saw the gathering ofEuropean businesses coming over to Tokyo with Japanese companies and also organisation at
the highest level, both from the Japanese and European side. What would have made it evenbetter, was if there were business matchmaking or business meetings that would proactively
allow further exchanges.
Events like Japan Aerospace 2018 or other trade shows, allow for proactive participation andthat could be a great platform for aspiring and NewSpace start-ups to engage in
It takes willingness from all the stakeholders to be open to this idea in order for it to work
Otherwise the problems we may face is resistance rather than prioritising the policy of engaging
and growing NewSpace and the ecosystem
It is a question of taking into account the cultural context and re-prioritising and doing things
differently and with a more open mind-set

37

EU – Japan NewSpace MINERVA Executive Summary Magazinec. Developing a contact point through a neutral forum be it through EU-Japan Centre orotherwise for interested NewSpace start-ups to contact-

The notion of a neutral forum is very much about engaging and giving space for entrepreneurs
to take the leadership to organically take and lead where the sector wants to go
The Japanese and European public sector has taken much initiative to try and engage in
growth, however, I would recommend that ideas, initiatives that come directly fromentrepreneurs probably would have a higher chance of success as it is driven by theentrepreneur’s ideas and passion

d. Engaging innovation and start-up accelerators or incubators to develop programs andinitiatives related to NewSpace and EU-Japan collaboration in NewSpace
The final recommendation is where there is great potential scope of working with and engaging
stakeholders at large. For a start, by engaging accelerators/incubators whom already engage withstartups and innovation, it would be relatively easier to introduce them to space than to start fromscratch. Some startup accelerators/incubators are linked with Universities such as the Kyoto Design
Lab, which provides an excellent foundation of engaging students from University first. Equally,
incubators/accelerators linked to co-working spaces are also ideal, particularly when their open spaces
allow for engagement with others. Whilst there are also Government initiated startup events, and it
does add value, I would recommend that engagement come directly from the students, entrepreneurs
e.g. via funding or competitions.

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EU – Japan NewSpace MINERVA Executive Summary Magazine

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EU – Japan NewSpace MINERVA Executive Summary Magazine

CONCLUSION
NEWSPACE, INNOVATION & JAPAN‘Nomikai’ – or drinking withyour colleagues, is somethingthat I could come to understandas not just a social norm, but as anecessity to do business in Japan.
Is it any different elsewhere?
Probably not, then what makes it
different?
As I analyse the situation of
NewSpace in Japan, I go fullcircle to the three key ingredientsfor success for the aspiring
startup that wishes to workwith/on/inJapan and they
including:
1. Understanding NewSpace inJapan
2. Understanding Innovation
3. Working in context in Japan

Understanding NewSpace inJapan is like understanding any
specific niche market. If one
was to enter the sector without
doing adequate homework or
preparation, then it may seem
easy
to
feel
frustrated.
Notwithstanding that, even if
one was to do all thehomework, one could equally
be taken by surprise, purely
because the timing may bedifferent.
The initial advice that wasgiven to me by experts inbusiness was surprisingly notwhat I expected. Phrases andthoughts like:- Silence is a virtue- Less is more
- Spending time drinking tea,eating matters- Mastering the bow andexchanging of cards- All matters in the end

Innovation is an interesting thought
in Japan. On the one hand, there is
no doubt innovation in terms of
R&D, in terms of tacklingchallenges for the aging population,
yet equally, it is not as blatant or
flaunted in the western context. For
example, the idea of humbleness isgreatly prioritized, so whilst startups
need to pitch, when you engage
with them privately, their approachto promoting their startup isdifferent from European/US style
startups.
One of the characteristics that make
NewSpace in Japan standout is thatthestartups
arelaunched
internationally from day one. Gone
are the days where it is just built toserve the country only, but rather
the NewSpace startups in Japan
have a health dose of international
staff, office, clients and varied
backgrounds.
What is the secret recipe for success inJapan as a NewSpace startup?
What is the key ingredient for EU –Japan NewSpace collaboration?
The jury is still out. This is the firstyear of the next 9 exciting years tocome so let’s focus our minds andmake it happen.

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EU – Japan NewSpace MINERVA Executive Summary Magazine

APPENDIX I
EU- Japan NewSpace2060 Illustrated Haiku Competition
As a way to explore EU- Japan NewSpace collaboration through design thinking and pivoting on the idea ofcollaboration, I thought of the idea of running a poetry competition. The first few months including much brain
storming, language, translation and how to reach out to the target audience – potential and current
entrepreneurs and startups was an immense learning curve to better undertand the sense of support for
NewSpace, the role of non-traditional space players and engagement with the public.
It is was rather straight forward in gathering support from Judges, prize sponsors and supporters. The EU- Japan
NewSpace2060 Illustrated haiku competition (formerly Poetry Manga competition) was launched early
December 2018 and due to the possibility of sending the winning haiku entry to space on a space launch in
January 2020 it is proposed to post pone the deadline of the competition to announce the winners at theInternational Aeronautical Congress in October 2019 as opposed to on Yuri’s Night as originally planned on 12
April 2019.
Thanks goes to Yuko Tachibana for her ideas, recommendations and introductions to Manga artists; Rika Saito
for her ideas and recommendations and Morgane Benoit for developing the posters for the competitions. Further
thanks to Philippe de Taxi du Poet and Fabrizio Mura for their leadership and ongoing support and Yasuharu
Kawabata for incorporating the competition into Yuri’s Night. The competition would not be possible without
the support of:Prize sponsorsAstroscale, European Business Angels Network (EBAN), Infostellar, SpaceBit, Zelo Prize, Solution Creators
Judges: Lars Vargo, Peter Mac Millan, Tomo Kimura, Mitsuru Tamatsuka, Hayaki Tsuji, Fifi Tong, Angelo
Vermeulen, Marc Engenhart, Etienne Verbist, Mas Uchino and George Profitiliois.
Supporters:
EU- Japan Centre, EEA, European Space Agency Business Incubation Centres (ESA BICs), Yuri’s Night, WorldSpace Week, Space Generation Advisory Council, Solution Creators, SEAD, Spaceoneers, Moon Village
Association and Art Dependence Magazine. More information on the competition is available here:
https://newspace2060.com/2019/01/23/eu-japan-newspace2060-international-illustrated-haiku-competition2019/

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EU – Japan NewSpace MINERVA Executive Summary Magazine

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EU – Japan NewSpace MINERVA Executive Summary Magazine

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EU – Japan NewSpace MINERVA Executive Summary Magazine

APPENDIX II

Social Media analysis (as of 6 April 2019)
The following analysis is based on the period from 1 November 2019
to 6 April 2019. The main medium utilized to share news and blogs
was over LinkedIn and Wordpress which was also connected to Facebook andTwitter. On average there was 250 views via LinkedIn and the highest
viewingreached
1250
view.
There
has
been
over
80+
blogs
on
newspace2060.com which is then shared on LinkedIn and subsequently
Facebook and Twitter.
A new facebook page was set up only recently and also some YouTube videos
were created just in the New Year. They were shared primarily via
LinkedIn. The target for Instagram, Facebook and LinkedIn was to share 2
posts daily on average.
Some photos and posts were also sent on Twitterwith EU-Japan Centre’s support.
Social Network
for
NewSpace2060

Number of posts(monthly average)

Views (as of
06.04.2019)(average)

Largest view

13
40

Up to 1000
250

250
1250

Wordpress
LinkedIn

Graphical analysis of Wordpress blogs

Series 2:
Views
Series 1:
Visitors

Title

Views

1

EU- Japan NewSpace2060 Illustrated
Haiku competition

1000

2

Call for submissions356

3

Newspace2060

309

4Contact

91

5What makes Spacetide Successful?

78

6

Why NewSpace2060?

56

7

Saving lives with blockchain

45

8Connecting haiku & Space40

9What makes ispace successful?

34

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EU – Japan NewSpace MINERVA Executive Summary Magazine
10

What makes Astroscale successful?

28

11

Entrepreneurship - Kyoto style I

23

12

Future of NewSpace funding &survey of Entrepreneurs

22

13

Searching for the NewSpace hub

16

14

Visiting X-Nihonbashi

1615Japan Aerospace 201816

16

Future of space travel in Nagoya

16

17European Space Agency Business
Incubation Centres

15

18

What makes GITAI successful?

15

19

Autonomous ships?

14

20

Presence

13

21

Call for abstracts for theInternational Aeronautical Congress

13

22

Naojiro Hisada, Executive Director
speaks about Rakuten at Japan
Blockchain Chain 20191223

Yohji Yamamoto, Avant garde in
Japan

11

24

Exploring Space, Exploring Astrax

11

25

Travelling with SpaceX

1126

What makes Real Tech Fundsuccessful

1027Space for Innovation in Rail1028

The logic of combining art and space

10

29

Space Applications - Galileo & QZSS

1030

Exploring EU- Japan NewSpace
Collaboration

10

31

Visiting Tsukuba

10

32

NewSpace in Japan

933

Karl Lagerfield, Chanel and Space

934

Why invest in Kyoto?

935

Kyoto Investment Promotion seminarin Tokyo

836

What is NewSpace?

8

37

Avant garde and space

8

38

Real World Uses of Blockchain
Technology

739

Keio University Space Law
Symposium - Space Traffic
Management

740

Kyoto International Entrepreneur
Community

741

Japan's NewSpace Research Centre

642

Drones6

43

What makes SpaceBD successful?

6

44

Becoming a NewSpace Entrepreneur

6

45

Innovation and entrepreneurship in
Kyoto

5

46

What makes Shojin Meat Successful?

547

Asteroid Day

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EU – Japan NewSpace MINERVA Executive Summary Magazine
48

Judges for EU- Japan NewSpace2060
International Illustrated Haiku

549

Kyoto Research Park

5

50

Motivation in NewSpace

5

51

NewSpace events in 20195

52

Exploring space with Blue Origin

453

Environment and space

454

4th EU- Japan Satellite Positioning
Public-Private Roundtable in Tokyo

4

55

Space Mapping and cartography

456

Slush a revival for inspiration

4

57

Education and blockchain

4

58

NewSpace Entertainment - Arts and
Drama

4

59

NewSpace

460Japan Block chain Conference 2019
Yokohama

461

What makes Infostellar successful?

462

Car Navigation

3

63

Space Applications

3

64

2019 URSI Asia Pacific Radio Science
Conference

365What makes Warpspace successful?

3

66

ICHARM International Centre for
Water Hazard

3

67

Roger Ver, CEO bitcoin.com speaks at
Japan Blockchain 20193

68

Security Tokens O and blockchain

3

69

Advice for Tim Draper

370

EU- Japan Trade creating history as
the largest free trade deal andimplications for NewSpace

3

71

Amazon Fashion Week Tokyo

2

72

Asia, Delta Zero Association andSpace parallel

2

73

Reflecting 2018 and 2019 WSW

2

74

Space Tourism - Virgin Galactic

275What makes Astrex successful?

2

76

BE Bold

2

77

United Nations/Fiji Workshop on the
Applications of Global Navigation
Systems

2

78

Precision Agriculture Feeding the
World

2

79

Space safety/Space Traffic
Management programs

2

80

GSA funding opportunity: Multifrequency multipurpose antenna1

81

Infostellar

182

X-Roid Futures1

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EU – Japan NewSpace MINERVA Executive Summary Magazine

References
Details of the MINERVA fellow: https://www.eu-japan.eu/events/minerva-fellowship-programme
Quotes: http://www.notable-quotes.com/s/space_travel_quotes.html
All blogs and related references are accessible at http://www.newspace2060.com
All images drawn from open source: www.pexels.com and www.pixabay.com

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EU – Japan NewSpace MINERVA Executive Summary Magazine

https://www.eu-japan.eu/events/minerva-fellowship-programme

Or visit us onnewspace2060.com@newspace2060 @EUJapanCentre

EU- Japan NewSpace2060
Executive Summary Magazine