ＤＤNEWSRELEASE

September 10, 2020
Ryosuke Mori, President
LIFENET INSURANCE COMPANY(Securities Code: 7157, TSE Mothers)

Policies-in-force Exceeded 400,000 on September 3, 2020
Fastest pace of increase in 100,000-policy increments since the business commencement

TOKYO, September 10, 2020 – LIFENET INSURANCE COMPANY (TSE Mothers 7157,President Ryosuke Mori; URL: https://ir.lifenet-seimei.co.jp/en/) announces that its number ofpolicies-in-force exceeded 400,000 on September 3, 2020.
Lifenet has been steadily growing since the business commencement in May 2008. Therecent rate of growth has accelerated to a 100,000-policy increase in one year and sevenmonths, the fastest pace since the Lifenet started its business, and policies-in-force reached
400,000. This is largely due to the support of our various stakeholders in our mission to realize
the LIFENET Manifesto of providing Comprehensible, Cost-Competitive and Convenient.
Lifenet will continue to pursue the best service for the customers all the time in accordancewith the Manifesto, and take on the challenges of driving the innovation of the life insurance
industry to provide the customers with the essential coverage.

■ Policies-in-force

400,000
365,171

308,854
263,847
239,800
225,534
215,403
202,963
169,312118,040

63,18823,506
5,116
Mar.
2009

Mar.
2010

Mar.
2011

Mar.
2012

Mar.
2013

Mar.
2014

Mar.
2015

Mar.
2016

Mar.
2017

Mar.
2018

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

Mar.
2019

Mar. Sep. 32020 2020

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ＤＤ
NEWS
RELEASE■ Main initiatives in the most recent year
Sep. 2019Nov. 2019
Dec. 2019Feb. 2020

Lifenet expanded the Lifenet app with biometric authentication to Androids.
Lifenet’s Contact Center and Website Awarded 3 Stars in the HDI
Benchmarking for the 7th Time
Lifenet Launched New Whole-life Medical Products Jibun 3 and Jibun 3 forWomen
Lifenet Offered Warikan Cancer Insurance as an Agent
Lifenet Started Sales of Seven Financial Service Life Insurance
Term Life and Long-term Disability Ranked 1st for Fourth Consecutive Year inApr. 2020

Kakaku.com Insurance Award 2020
Lifenet's Three Products Ranked 1st in the Most Chosen Insurance Ranking
2020 of HOKEN ICHIBA■Comments from Ryosuke Mori, Representative Director and President
In the twelve years since LIFENET INSURANCE COMPANY commenced business, it has
successfully grown its business to more than 400,000 policies-in-force. We are deeply
grateful to our policyholders and all other stakeholders who support us as we take onchallenges.
Recently, the digitalization of the financial products and services is accelerating, and we
recognize the increasing importance of the role the online channel plays in non-face-to-facecontact. In addition, the impact from the recent spread of the novel coronavirus has changed
customer behavior substantially. We feel that these changes will benefit the growth of theonline life insurance market and keenly feel our social responsibility to stay close to ourcustomers and provide them a sense of assurance when they need it most.
We will continue to make sure that we work to provide comprehensive products andservices from the customer’s perspective, provide assurance to even more customers, andbecome a familiar presence, without forgetting that Lifenet is a challenger in the life
insurance industry.

About LIFENET URL： https://ir.lifenet-seimei.co.jp/en/
Remembering the original purpose of life insurance - mutual support - LIFENET INSURANCECOMPANY was founded with the goal of offering simple, convenient and competitively priced
products and services based on the highest levels of business integrity. We sell these products
and services directly to customers over the Internet, and by doing so, are able to offer highly
cost-competitive products and accept applications from customers at all hours of the day.
Contact:
Investor Relations, Corporate Planning Department
Tel: +81-3-5216-7900
e-mail: ir@lifenet-seimei.co.jp
Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided
solely for readers' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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