The opening date was postponed from April 15 to June 1, due to the State of Emergency
June, 2020
Mitsubishi Estate-Simon Co., Ltd.

Gotemba Premium Outlets®
Area added for fourth-phase expansion opens on Monday June 1, 2020
Newly joined by 88 stores, GPO becomes Japan’s largest outlet center, offering enhanced functions
for stay experiencesWe, at Mitsubishi Estate-Simon Co., Ltd. (head office: Chiyoda-ku Tokyo; Chief Executive Officer: Masaki Yamagishi),have set the opening day of the area added for the fourth-phase expansion of “Gotemba Premium Outlets” (Gotemba,
Shizuoka) as Monday, June 1, 2020.
As Japan’s first premium outlet mall, Gotemba Premium Outlets (GPO) started business in July 2000 at the foot of Mt.
Fuji, a World Cultural Heritage site. GPO was visited by more than 170 million customers (based on the total number ofpeople who went through cashiers from the year 2000 to the fiscal year 2018). It is the flagship of our nine Premium Outlet
Centers in Japan, and also the country’s leading outlet center.
Conducted in the 20th anniversary year, for the first time in around 12 years, the fourth-phase expansion will make GPO
a destination where customers can shop and stay with greater comfort to help boost the appeal of the entire facility, in
addition to establishing new areas. At the same time, the existing area will also be renovated. The newly established areaequipped with Mt. Fuji viewing spots was named “Hill Side,” whose store area of around 17,000 m2 will be home to a totalof 88 stores (including 22 stores relocated from the existing area): 14 outlet stores (merchandise stores) which will maketheir first appearance in Japan, 72 other merchandise stores and 16 restaurants. Combined with the existing area, GPO will
have around 61,000 m2 of store area in total, growing into Japan’s largest outlet center* with an unmatched level of scale
and presence. *In terms of store area. Based on available information.
The Hill Side will be home to retailers specializing in luxury brands, as well as casual fashion and value brands for thefamily. As for restaurants, they will get together and create the Food Area while a food hall called “ITADAKI TERRACE”
will host six restaurants.
To make GPO more accessible by car, we have newly built parking garages at three locations with a capacity of around2,000 vehicles, bringing the total capacity to around 7,000 vehicles. As well, we will create a playground equipped with acarousel and other facilities (available for a fee) and a tour-bus terminal to cater to the increasing number of visitors fromoutside of Japan. We will also install bridges at two locations to connect the existing area and the Hill Side. The existingarea after renovation is expected to open by the 20th anniversary this summer.
Last December, HOTEL CLAD, from which Mt. Fuji can be viewed from half of the guestrooms, opened and so did a
day-trip hot spring facility called “Konohana no Yu” (run by Odakyu Group), which is equipped with a high-quality hot
spring sourced from within the property and outdoor baths which offer a superb view. That way, we have enhanced thefunctions for a stay in an effort to propose a new way of enjoying outlet malls other than shopping.
This year marks the 20th anniversary of GPO starting business in Japan as an American-born outlet mall. By transcending
the boundaries of outlets, we will upgrade GPO to “Japan’s leading, one and only shopping resort” and aim to create afacility which serves as an extensive tourism hub for the local area.

Image of Hillside entrance

Image of Hillside area

Image of a view of Hillside from a bridge

■Overview of the fourth-phase expansion during the 20th anniversary① The Hill Side, the fourth-phase expansion area, opens and 13 first-time-in-Japan outlets appear
The Hill Side was designed with a focus on a view of Mt. Fuji. Perched on a gentle slope of the terraced terrain, the Hill
Side consists of three streets. It houses a total of 88 stores: 72 merchandise stores including 14 first-time-in-Japan outlets
and 16 restaurants (some stores relocated from the existing area to facilitate customer traffic throughout the entire
facility.) With around 61,000 m2 of store area in total, GPO will be relaunched as Japan’s largest outlet center with anunmatched level of scale and presence.
② Enhanced functions to boost the appeal of the entire facility, including larger parking capacity and a newly
established playground (available for a fee)
We will increase parking capacity, widen the peripheral road, newly establish a playground (available for a fee), open
a tour-bus terminal and Welcome Center equipped with a lounge and install Mt. Fuji viewing spots in various locations
on the premises. As well, we will build two bridges connecting the newly established area and the existing area in a bid
to make GPO more attractive as a destination and boost the appeal of the entire facility, creating a fitting environment
for Japan’s leading shopping resort.
③ The existing area is also renovated with the addition of a new zone featuring various sports and outdoor
brandsAlong with the fourth-phase expansion, the existing area will be renovated too. It will be joined by a new zone which
offers various sports and outdoor brands. We will also enhance luxury brands for which GPO is famous. “Burberry”
already welcomes customers in its expanded floor space. As well, we are working on relocating key brands to spreadcustomer traffic throughout the entire facility and enlarging stores to accommodate a greater product lineup; thesestores are expected to open by the 20th anniversary this summer. *The details of the existing area’s renovation will be announced aroundspring.

④ A hotel and a day-trip hot spring facility opened, making GPO a “stayable shopping resort”
Presenting a new way of enjoying outlet malls to visitors from home and abroad, HOTEL CLAD and a day-trip hot
spring facility called “Konohana no Yu” were opened on the premises by Odakyu Group on December 15 last year inadvance of the opening of the Hill Side.
Food HallTo West Zone

To East Zone
A bird's-eye view after the fourth-phase expansion

Image of the Hillside map (Stores)■Outline of the fourth-phase area, Hillside Brand lineup[Merchandise stores]
Many different categories including hobbies and daily goods join in addition to an enhanced lineup of luxury
and import brands
We will enhance GPO’s brand lineup in every category including popular select shops and casual fashion,
kitchenware, character merchandise and stationery, in addition to the lineup of luxury and import brands for which
GPO is famous.
[Examples of key stores]“Converse Tokyo,” a fashion brand created from Converse which has a history of more than 100 years; “J&M Davidson,”which offers luxe bags and leather goods with everlasting appeal and is also called “eternal basic”; and “N°21” createdby Alessandro Dell'Acqua, a next-generation leader of the Italian fashion scene. “Yanuk,” an L.A. brand featuring loose
denim which offers beautiful silhouette and premium comfort; a full-concept store of “Thom Browne,” a New Yorkbased luxury brand specializing in high-quality tailoring from unique design viewpoints; “Lululemon,” which isincluded in the sports category, proposing highly functional fashion including yoga wear. 14 brands including the above
will all open their first store located in an outlet mall in Japan. “3.1 Phillip Lim,” a modern luxury brand portraying real
clothes worn in New York, will open a store that is the only one found in outlet malls in Japan. As well, “Moleskine,”
which sells legendary notebooks used by many artists, will open a limited-time-only store.
[Restaurants and food booths]
Food Hall and Food Area housing quality restaurants and popular eateries from the local and neighboringareas
The percentage of restaurants will be greater in the Hill Side than in the existing area, which will increase the appeal togourmets. The lineup includes seven local gourmet restaurants, mainly those popular in Shizuoka Prefecture orneighboring areas, trendy restaurants that make first appearances in outlet facilities and new-style restaurants.
[Examples of key stores]
The food hall designed with a focus on “a view of Mt. Fuji” was named “ITADAKI TERRACE,” situated at the top of
the Hillside. It houses six specialty restaurants that are quite unique, including “san grams green tea,” a tea stand wherea Japanese tea café from Kikugawa City, Shizuoka serves tea brewed with a teapot and tea made from its own recipes,
and other unique restaurants stand side by side, offering 386 seats including 48 outdoor seats. Customers can enjoy finemeals to their heart’s content, which will be accompanied by a magnificent view of Mt. Fuji on a sunny day.
The Hill Side offers greater choices of food and drink especially in the Food Area where restaurants and food booths
are gathered. The historic patisserie Maison “Ladurée” which created Parisian-style macarons, “Sawayaka Restaurant,
Sawayaka” which offers Shizuoka’s soul food and “Tamura Ginkatsutei” which is popular for its Tofu Katsuni (deepfried tofu simmered in broth, a Hakone Gora specialty) all open their first restaurant located in an outlet facility inJapan. The Hill Side is also joined by new-style restaurants: “Salon Ginza Sabou Komeshokudo” where customers
can enjoy a rare Koshihikari rice variety called “Yukihotaka” in a traditional Shokudo (Japanese diner) setting, and“Fun Yumcha” which is run by Transit General Office, offering dim sum and tantan men (Szechuan-style noodles)
supervised by Mr. Yuji Wakiya.

Image of the Hill Side

Image of ITADAKI TERRACE exterior view

■Outline of new functions/services made available by the fourth-phase expansion① Parking capacity increased by 40% to around 7,000 vehicles
We newly built three parking garages, increasing parking capacity from the current approximately 5,000 vehicles to
7,000 vehicles (not including the capacity of the parking lot available only to hotel guests). In addition to that, wewidened the peripheral road and repaired the road for inbound traffic, increasing the convenience for visitors. In addition,
last March, Ashigara Smart IC opened to traffic, which has made GPO more easily accessible.
②

Hillside Zone Playground (available for a fee) newly establishedWe will open an entertainment spot for the family and friends. It offers, among
others, a carousel made in Italy with a diameter of 7 meters, an Italian-made towerride introduced for the first time in Japan which plunges, rises and rotates
continuously, a coin-operated train ride with the appearance of a steam locomotive
from America’s good old days, and aqua blaster, which is a coin-operated gamewhere players shoot castle-like targets with squirt guns. Customers can enjoy amagnificent view of Mt. Fuji as well.
(Operated by KCA operations Inc.)③

Second bus terminal “Hillside Bus Terminal” newly established
To meet demand of increasing foreign visitors, we newly built the Hill Side Bus
Terminal exclusive for tour buses. To make it easier for visitors to move around in
the expanded facility, internal loop shuttle buses will serve between the Hill SideBus Terminal and the West Bus Terminal (for buses on regular routes, shuttle buses,
etc.)

④

Welcome Center with a lounge inside
It was newly built next to the Hill Side Bus Terminal. Equipped with free Wi-Fi,
the lounge has relaxing sofa seats and counter seats, along with automatic beveragevending machines and foreign money change machines. As a “Category 3” Tourist
Information Center (as of December 2019) certified by Japan National Tourism
Organization (JNTO), the Welcome Center has English and Chinese-speaking staff
and also offers guidance in various languages by using a translation service throughthe screen. It also has gender-segregated prayer rooms (oratories) so that customersof various religions from many countries can enjoy shopping with peace of mind.

⑤

A roof-attached truss bridge extending around 180 m constructed
The Hill Side and the existing area will be connected by two new bridges. We built abridge with a total length of around 180 m between West Zone or the existing area andHillside Zone. This truss bridge was built as the “second big bridge” connecting to“Yume no Ohashi (Big bridge of dreams),” which had been installed at the existing areaand selected as one of the 12 best Mt. Fuji viewpoints. The roof was attached to one side
to secure a line of customer traffic in the rain. Customers can go to and from the newzone without getting wet in the rain and enjoy a magnificent panorama of natureincluding Mt. Fuji from the viewpoint installed at the center of the bridge. With thesecreative ideas, we believe that this new bridge will go viral.

⑥

Employee lounges established at two locations in the fourth-phase zone
To improve employee satisfaction and encourage them to offer further enhanced services
to customers, we have newly established two employee lounges in the Hill Side, apartfrom those already available at five locations in the existing area. The new employee
lounges are not just good for resting but have meeting rooms, tooth-brushing spaces,
powder rooms, etc.

<Reference material 1> List of stores in the Hill Side, the fourth-phase expansion area
■Fashion
Brand name
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

First Japan
outlet3.1 Phillip Lim

Remarks
For a limited time only

3.1 フィリップ リム

Brand name26

Abahouse

27

アバハウス
Adam et Rope
アダム

エ

28

ロペ

Agnès b.
アニエスベー29

Banana Republic
バナナ･リパブリック

30

Beams
ビームス

31

Briefing
ブリーフィング

32

Cecil Mcbee
セシルマクビー

33

Celford
セルフォード

34

Champion
チャンピオン
Converse Tokyo
コンバース トウキョウ●

35First Japan outlet as a permanent store

36

Denhamデンハム

37

Edifice
エディフィス

38

Ef-de
エフデ
Emmi

39

エミ
Escada40

エスカーダ
Freak's Store

41

フリークス ストア
Gallardagalante42

ガリャルダガランテ
Giuseppe Zanotti
ジュゼッペ

43

ザノッティ

Herno

44

ヘルノ
Iena

45

イエナ
Ined

46

イネド
Isaia
イザイア
J&M Davidson
ジェイアンドエム デヴィッドソン

●●47
First Japan outlet as a permanent store

48

Journal Standard
ジャーナルスタンダード

49

Kiton
キートン

First Japan
outletRemarks●

Lacosteラコステ
Lowrys Farmローリーズファーム
McGregor
マックレガー
Melroseメルローズ
Mezzo Piano
メゾピアノ
Mila Owen
ミラオーウェン
Missoni
ミッソーニ
Msgm
エムエスジーエム
N°21
ヌメロ ヴェントゥーノ●

First Japan outlet as a permanent store●

First Japan outlet as a permanent store●

First Japan outlet as a permanent store●

First Japan outlet as a permanent store

Olive des Olive
オリーブ･デ･オリーブ
Onitsuka Tiger
オニツカタイガー
Petit Bateau
プチバトー
Shel'tter
シェルター
Ships
シップス
Spick and Span
スピックアンドスパン
Strasburgo
ストラスブルゴ
Takashimaya
タカシマヤ
Ted Baker
テッドベーカーThom Browne
トム ブラウン
Urban Research
アーバンリサーチ
Woolrich
ウールリッチ
Yanuk
ヤヌーク
Yoshie Inaba
ヨシエイナバ*First Japan outlets include those which opened for the first time in outlet facilities in Japan, whether they are for a limited time only or
permanent.
*Brands relocated from the existing area as part of the fourth-phase expansion plan are also included.
*Local gourmet restaurants include restaurants whose head offices are located in Shizuoka Prefecture or neighboring Hakone as well as
restaurants offering Shizuoka Prefecture’s local dishes.
*Kiosks are not included in the computation of store area or the number of stores.
*This list contains information as of January 15, 2020. Some stores are not listed.
■Fashion Goods■Restaurants
Brand name

1
2
3
4
5
6
7
8

First Japan
outletRemarks

Brand nameAce Bags&Luggage

1

エース バッグス＆ラゲージ
Atlantic Stars●

アトランティックスターズ

First Japan outlet as a permanent store

2

Breitling3

ブライトリング
Citizen4

シチズン
Gianni Chiarini●

ジャンニ キアリーニ

5First Japan outlet as a permanent store

Santoni

6

サントーニ
Seiko

7

セイコー
Sergio Rossi

8

セルジオ ロッシ
9■Sports and outdoor brands
Brand name1
2
3

Lululemon

10First Japan
outletRemarks

●

ルルレモン

11

プーマ

13

Under Armour
アンダーアーマー

14
15■Hobbies and daily goods

1
2
3
4
5
6
7

16
First Japan
outletエッグスンシングスコーヒー
Fujiyamasaryo
ふじやま茶寮（ITADAKI TERRACE)Fun Fun Yumcha

Remarks

Le Creuset

Nihonbashi Menya Maishi
⽇本橋 麺屋ま⽯ （ITADAKI TERRACE)
Pacific Cafe
パシフィックカフェ（ITADAKI TERRACE)

For a limited time only-

ロイヤル コペンハーゲン

-

Sabon

For a limited time only

サボン

●
●

Local gourmet restaurant

Pierre Marcolini
ピエール マルコリーニ
Salon Ginza Sabou Komeshokudo
サロン ギンザ サボウ

こめ⾷堂

San Grams Green Tea
サングラムグリーンティー（ITADAKI TERRACE)
Sawayaka
炭焼きレストランさわやか

Tamura Ginkatsutei
⽥むら銀かつ亭
Tully's Coffee & Tea
タリーズコーヒーアンドティー●●

Local gourmet restaurant●

Local gourmet restaurant●

Local gourmet restaurant●

Local gourmet restaurant●

Uogashi

Local gourmet restaurant

沼津⿂がし鮨
Wood Burning Steak
本気の薪焼きステーキ（ITADAKI TERRACE)●■Kiosks-

Royal Copenhagen

Local gourmet restaurant

リンツ ショコラ カフェ

Brand name

モレスキン

●

Lindt Chocolat Café

Lego
Moleskine

Remarks●●

瓢六亭

ル・クルーゼレゴ

First Japan
outlet●ファンファン飲茶
Hyorokutei

Shizuoka Gotouchi Gourmet Express
12
静岡ご当地グルメ屋台（ITADAKI TERRACE)

Puma

Brand nameEggs 'n Things Coffee

First Japan
outletRemarks

Gongcha
ゴンチャ
Ninao
蜷尾家
Fresh Juice Bar Karin●

果汁⼯房 果琳

Sanrioサンリオ
Zwilling
ツヴィリング■Food booths
Brand name1
2

Ladurée
ラデュレ

First Japan
outletRemarks●

St. Cousair
サンクゼール*First Japan outlets include those which opened for the first time in outlet facilities in Japan, whether they are for a limited time only or
permanent.
*Brands relocated from the existing area as part of the fourth-phase expansion plan are also included.
*Local gourmet restaurants include restaurants whose head offices are located in Shizuoka Prefecture or neighboring Hakone as well as
restaurants offering Shizuoka Prefecture’s local dishes.
*Kiosks are not included in the computation of store area or the number of stores.
*This list contains information as of June, 2020. Some stores are not listed.

<Reference material 2> Outline of Gotemba Premium Outlets

Location

1312, Fukasawa, Gotemba-shi, Shizuoka
After completion of

Scale

the third-phase

The fourth-phase area

Summer 2020 (Plan)

expansion
Store area
Number ofstoresOpening

Approx. 44,600 m2

Approx.17,000 m2

Approx. 61,000 m2

Approx. 210

88

Approx. 290 (Plan)

dates

First phase: July 13, 2000; Second phase: July 8, 2003
Third phase: March 25, 2008; Fourth phase: June 1, 2020

Site area

Approx. 422,200 m2

Parking

Approx. 7,000 vehicles (5,000 vehicles at the time of writing）

capacity*Excluding the parking lot exclusive for hotel guests

Hours ofoperation
Closing day

10:00 – 20:00 (It may vary depending on the store or season.)Once a year (The third Thursday of February)
Approx. 2 km from Gotemba IC, Tomei Expressway

By carApprox. 3 km from Ashigara Smart IC, Tomei Expressway
By train

Approx. 15 min. by free shuttle bus from JR Gotemba Sta.

By busBus services linked to bus stops inside the facility are available from the following
areas

Access(Direct express buses)
Tokyo Sta., Shinjuku Sta., Shinagawa Sta., Ikebukuro Sta., Tachikawa Sta.,
Yokohama Sta., Ichigao Sta., Tama-Plaza Sta., Center-Kita Sta., Hiyoshi Sta.
(Buses on regular routes)
Mishima Sta., Kawaguchiko Sta./Fuji-Q Highland/bound for Grinpa, HakoneYumoto Sta./Gora Sta., Gotemba Kogen Resort - Toki No Sumika, etc.

*Showing the expected number of stores after rezoning as of January 15, 2020

<Reference material 3> Joint interview schedule

Date and timeVenue

11:00-17:00, Friday January 24, 2020

Plaza Verde (Fujinokuni Senbonmatsu Forum)
Kira Messe Numazu Multi-purpose Hall
1-1-4, Ote-machi, Numazu-shi, Shizuoka

12:00-18:00, Tuesday (holiday) February 11, 2020

Gotemba Kogen Hotel, Gotemba Kogen Resort - Toki No
Sumika719, Koyama, Gotemba-shi, Shizuoka

11:00-17:00, Tuesday March 17, 2020

Plaza Verde (Fujinokuni Senbonmatsu Forum)
Kira Messe Numazu Multi-purpose Hall
1-1-4, Ote-machi, Numazu-shi, Shizuoka

Access the following link for details of the joint interview schedule.
https://www.premiumoutlets.co.jp/gotemba/sp/2020_powerup_brands/

<Reference material 4> Outline of facilities[Facility outline: HOTEL CLAD]
HOTEL CLAD was opened on December 15, 2019 by Odakyu Group. It has a total of 182 guestrooms, more than halfof which offer a view of Mt. Fuji. Guests can use the hotel not only for a comfortable stay before and after outlet
shopping but also as a starting point for surrounding sightseeing spots including Hakone. The hotel features a room which
is based on the concept of JOURNAL STANDARD, a brand which has a store in Gotemba Premium Outlets.
Location
Parking capacity
WebsiteReservation/inquiry2839-1, Fukasawa, Gotemba-shi, Shizuoka 412-0023
Approx. 320 vehicles
One large bus(Large bus parking in the outlet mall is also available)
https://www.gotemba-hotelclad.jp/
0550-81-0321 (Open from 10:00 to19:00)[Facility outline: Konoha no Yu]
Konoha no Yu was opened on December 15, 2019 by Odakyu Group. It is a day-trip hot spring facility built next to
HOTEL CLAD, offering a high-quality hot spring sourced from within the property, outdoor baths with a grand view of
Mt. Fuji, 19 reservable private baths and a modern Japanese restaurant. Hotel guests have free access to the hot spring,where they can spend some luxurious time while enjoying a magnificent view.
2839-1, Fukasawa, Gotemba-shi, Shizuoka 412-0023
Location
Parking capacity
Approx. 320 vehicles (Shared with HOTEL CLAD guests)
10:30-23:00 (Reception closes at 22:00.）
Hours of*Open hours vary for hotel guests andoperation
the restaurant’s business hours are different.

WebsiteCustomer inquiry

https://www.gotemba-konohananoyu.jp/0550-81-0330[Mitsubishi Estate-Simon Co., Ltd.]We, at Mitsubishi Estate-Simon Co., Ltd., a joint venture between Mitsubishi Estate Co., Ltd. and Simon Property
Group, Inc., develop, own, and operate outlet malls in Japan as our main business. We currently operate Premium Outlet
Centers at nine locations in Japan. We will continue to promote new ways of enjoying outlet malls beyond mere luxurious
shopping. With the scheduled opening of glamping facilities at the completion of the fifth-phase expansion (summer2020) in Rinku Premium Outlets (Osaka Prefecture), which has also entered its 20th year, we will further increase valueof Premium Outlets.
Premium Outlets are also operated in the US, including Woodbury Common Premium Outlets in the suburbs of New
York, Desert Hills Premium Outlets in the suburbs of Los Angeles and Waikele Premium Outlets in Honolulu, Hawaii,
and other countries including South Korea, Canada, Mexico, Puerto Rico and Malaysia.
*PREMIUM OUTLET SHOPPING® and PREMIUM OUTLETS® are trademarks of Simon Property Group, Inc.

Images used in this material are available for download from the following link. (Released at 2PM, January 15, 2020)
https://www.premiumoutlets.co.jp/pressroom/gotemba4.html