Provisional

The Final Report Development of
Human Resources for Cool Japan(Abstract)
The Cabinet Office of JapanIntellectual Property Headquarters Office
March, 2018

1. The Review Session “Development of Human Resources for Cool Japan”(Overview)llEstablished in February 2017, this review session has defined the kinds of human resources needed for “Cool Japan” businesses (e.g.
content, fashion, design, food, and tourism), and has comprehensively and consistently built up measures to develop and utilize “CoolJapan talents”.
Six human resource types needed to promote the Cool Japan initiative were defined in the final report. For each type, the final report
describes policy measures for human resource development educational institutions and in industry, as well as measures for effectively
using and acquiring/accumulating foreign human resoures. (Specifically, the report built up new initiatives focused on foreign talents and regional
producer talents, based on related gouvernment policies and researches.)[Chair person][Members]
Kyoichi Ikeo

Minister of State for "Cool Japan" Strategy

Professor, Faculty of Economics, Meiji Gakuin University /Honorary Professor, Keio University
Partner and Japan Chairman, A.T. Kearney
Takaaki Umezawa
President, Digital Hollywood University
Tomoyuki Sugiyama
Representative, The Tsuji Group / Headmaster, The Tsuji
Yoshiki Tsuji
Culinary Institute
Professor, Graduate School of Media Design, Keio
Ichiya Nakamura
University
Professor, Department of Arts Studies and Curatorial
Yuko Hasegawa
Practices, Graduate School of Global Arts, Tokyo
University of Arts / Advisor, Museum of Contemporary Art
Tokyo
Member of the Regional Inbound Promotion Working Group,
Koichiro Hayakawa
The Japan Chamber of Commerce and Industry
Representative Director, Sega Games Co., Ltd. / Specially
Kenji Matsubara
Appointed Professor, Graduate School of Media Design, Keio
University
Representative, XPJP
Kenichi Watanabe
CEO, Cool Japan Fund
Nobuyuki Ota[Participants from Government]

Intellectual Property Strategy Headquarters, Cabinet Office
Headquarters for the Promotion of the Tokyo Olympic and Paralympic Games, Cabinet Secretariat
Office for Promotion of Regional Revitalization, Cabinet Office
Ministry of Internal Affairs and Communication
Ministry of Foreign Affairs
National Tax Agency
Ministry of Education, Culture, Sports, Science and Technology
Agency for Cultural Affairs,
Ministry of Agriculture, Forestry and Fisheries
Ministry of Economy, Trade and Industry
Japan Tourism Agency

Review Session launched(February 24, 2017)

The First report (May 26)
Built up policies based on six human resource
types:(1) Producer talent, (2) Advanced business
management talent, (3) Advanced design talent,(4) Specialist talent, (5) Foreign talent, and (6)Regional producer talent.
The Final report(March 30, 2018)

1. Policy outcomes accomplished based on theactivity goals determined at the First Report
2. Organized comprehensive activity goals and newmeasures with a focus on Foreign Talents andRegional Producer Talents
è Based on the final report, relevant government offices
and stakeholders will seek solutions while exchanging
opinions, then government consultation meetings
check progresses of related policies.

Key point 1-1: Foreign TalentForeign Talents under the Cool Japan initiative are defined as “leaders or supporters of overseas businessexploration of relevant industries and of inbound tourism.” They contribute to basis of Cool Japan initiatives andmarket development, both in Japan and overseas.
Ex. Foreign talents who increase the value of the Japan brand overseas by setting up restaurants based on their study or work experience in Japan.

Basic concept
Ø We must recognize that Foreign Talents play very important roles in promoting the overseas expansion of Cool Japan-related businesses andinbound tourism, rather than as workers to compensate for Japan’s labor shortage.
Ø To help recruit, retain, and effectively utilize Cool Japan Foreign Talents, we must pay attention to the career paths of international students
and take the necessary measures to seamlessly link their educational stages (e.g. academic degrees) and their working stages. (e.g.
employment or career enhancement)
Public/private sector movements
during Review Session discassions.
llExpanding job opportunities for
Foreign Specialists (such as
international graduates) in Japan
The permitted period foreign
specialists stay was extended from two
years to five years under thegovernment initiative to develop
human resources to spread Japanesecuisine overseas
Initiative to develop Cool Japan
Foreign Specialists in overseas
countries
Ex. The Kadokawa Content Academyruns an educational intstitation inSoutheast Asian countries to foster
human resources who create
Japanese content

Major ministerial measures(excerpt)
First summary, May 2017

Actions have been taken before the final summary and future
actions

Figure out a way for CoolJapan senior Foreign
Specialists to easily use a“Point System” for seniorhuman resources (see note)•

Winning prestigious awards related to Cool Japan, etc. will be added
under the point system for senior human resources. Relevant
regulations are now under consideration for amendment. [Cabinet
Office (Intellectual Property Strategy office), Ministry of Justice]

Make it possible to accept CoolJapan foreign talent within theSpecial National Strategy Zone
from a local perspective•

The amended National Strategic Special Zones has incorporated aframework to establish a new standard that can replace the current
entry permit standard and was enforced in September 2017. Based on
the amended law, a regional conference and relevant government
offices will review the proposals of local governments. [Cabinet Office(Regional Revitalization Bureau)]

Formulate a guideline for
employment of international
students in Cool Japan industry•

Sort out and disclose specific cases regarding visa permission for
Cool Japan industries as a guideline (September 2017). [Ministry ofJustice]

Note: The Point System for talented human resources gives privileges to highly competent foreign specialists.
For example, it may be easier to obtain permanent residence status at a certain total point (points are
assigned for set qualifications like academic background and work experience).

Key point 1-2: Activity goals for effective use and accumulation of Foreign Talents
On going initiatives

New initiatives

Initiative to achieve smooth employment of Foreign Talents through cooperation amongindustries, governments, and schools
Specific measures:l Advanced measures are implemented by local governments and private companies(e.g. Fukuoka Prefecture and Active Gaming Media Inc.) to offer a matching services
for host companies and international students
l JETRO advises companies that want to accept Foreign Talents on how to smoothly
recruit international students and retain them for long-term.
l Local governments established consultation desks for foreign talents who wish towork or stay in Japanl Raise the nationwide initiatives of sharing information
on innovative cases and promoting mutual support
and cooperation for effective acceptation of foreign
talents within regions, between regions, amongindustries/academias/governments, and between central
and local governments.
Specific measures:• Facilitate above cooperation on various measures andinitiatives from the perspective of Cool Japan• Boost implementation of innovative local cases

Initiative in legal systems for effectively using and acquiring/accumulating Foreign TalentslSpecific measures:l Immigration Control Law• Improvement in the point system for senior human resources: Special plan to add
winners of renowned Cool Japan awards (amendment in relevant laws is
expected by summer 2018) to its scope• Formulated guidelines for organizing visa permission application rules for CoolJapan-related industries, while indicating easy-to-understand specific cases(disclosed in September 2017)l Acts on National Strategic Special Zones
Made it possible to establish an alternative standard for current entry permits for
Cool Japan Foreign Specialists in the National Strategic Special Zones (enforced in
September, 2017)

Initiative to encourage more diverse foreigners to consume Cool Japan
Specific measures:l Uses of omotenashi (Japanese-style hospitality) textbook for tests in overseas
countries
l Established a long-stay visa status for foreigners who spend time for sightseeing
and vacation purposes in Japan (introduced in June 2015)
l Estonia’s “e-Residency” (issuing electronic special status to foreign non-residents toallow them to establish companies online with lowered corporation tax)l Certified “Cool Japan Ambassadors” who facilitate research on Japanesephilosophy, etc. in overseas countries

Formulate a scheme that enable companies andForeign Talents smoothly and effectively obtain
information of said initiatives described abovel Achieve further improvements of the legal system toensure smooth employment of foreign talents who leadand support Cool Japan.
Specific measures:
Consider the system that enable visa examination status tobe known by applicants.
lEnable private companies and local governments toobtain available rules and measures to accept theforeign talents needed in their organizations andcommunities

l Make efforts to diversify and increase the number offoreigners who willingly consume Cool Japan, by
formulating a schemes to deepen their sense of
belonging to Japan.
Specific case:
Develop measures to foster more foreigners who have asense of belonging and connection to Japan, while learningfrom overseas cases such as Estonia’s e-Residency.

Key point 2-1: Regional Producer Talent
Regional Producer Talent under the Cool Japan initiative are defined as “people who can discover local Cool Japan
resources and use them to create products and services that are highly regarded in overseas markets, by creating
new value through gathering and editing (curating) those resources.”
Ex. People who work for the tourist industry è Professionals who can create new tourist attractions by adding value, from new
perspectives, to the traditional culture which have so far failing to attract attention of local residents.

Policy concepts
Ø There are not enough Regional Producer Talent who can identify the attractions of local communities and create products and services out ofthem. Inbound tourism is certainly a sector that can be expected to achieve very high growth. However, considering that people are shifting
spending from goods to experiences, we need a large number of Regional Producer Talents in the tourism sector.
Public/private movements during the
Review Sessionl Promoting the creation of products
and services out of local resources
Ex. Promoting Japanese-style
Destination Management/Marketing
Organizations (DMO).

Major ministerial measures(Excerpt)
First summary, May 2017
Formulate programs to develop
Regional Producer Talent at
educational institutions

Develop a basic program to develop
human resources who produce andmanage sightseeing locations by using
DMO methods.
l Development of Regional Producer
Talent in educational institutes
Ex. Initiative of community internships
Wakayama University carried out an
initiative called “community internships”,
allowing students to stay in local
communities and study how to achieveeffective use of local resources torealize community revitalization, byunderstanding problems incommunities and by exchanging
oponions with local residents.

Actions that were taken before the final summary and future
actions• Commissioned an investigation of distinctive features ofuniversities and other and educational initiatives in the private
sector to outline the abilities required for Regional Producer Talent.
Then, examine trials (with government aid) to develop the needed
abilities. Also through this, formulate innovative cases that can bereferred to by other parties and spread the outcomes (including
effective methods all over Japan. [Cabinet Office (Intellectual
Property Office)]

Support cooperative initiatives
among creators knowledgeable
about overseas markets and small
and medium-sized businesses todiscover local resources• Carry out said initiatives as a projects supporting the creation of“Japan brand”. Through such projects, provide Cool Japan
Regional Producer Talent candidates with opportunities to learn.
[Ministry of Economy, Trade and Industry]

Develop a program to develop
human resources to manage
sightseeing locations by using DMO
methods• Formulate basic and advanced programs and provide study
sessions based on said programs. [Japan Tourism Agency]

Support exchanges between
domestic groups that carry out theartist-in-residence (AIR) programs• Support reciprocal exchange programs between Japanese andoverseas groups (accepting and sending artists).

Key point 2-2: Policies for effective development of Regional Producer Talent
Abilities needed for Regional Producer Talents(Discussed at the review session based on the result of an investigation commissioned to NTT Data Institute of Management Consulting, Inc.)(5) Ability to develop business overseas(1) Ability to discover/create local attractive features (3) Ability to collaborate with others
Ability to formulate effective strategies based
Ability to sense value, creativity, and branding ability to
Leadership, casting ability, and talent toonmarket features and ability to communicate
demonstrate a variety of attractive features in ancollaborate with various local people andwithforeign specialists
integrated manner
foreign specialists(6) Ability to execute projects(2) Ability to create total value(4) Ability to communicate with others
Fund-raising know-how and ability to use
Design-minded thinking, ability to generate andAbility to utilize digital marketing andrelevant laws
communicate attractive stories
influencers

Coordinate totally so that human resources fostered through governments and educational institution
initiatives collectively have the abilities described above
Policies and education varieties to foster Regional Producer Talent

Creating an environment where Regional
Producer Talents can play their rolel Relevant government offices
l Improve organizational systems and• Chiho Sosei College (Cabinet Office): Broadly providing practical curricula in the form of e-learning
environments to effectively use Regional• Local Story Project (Ministry of Economy, Trade and Industry): Identifying and examining methods to
Producer Talents on the front lines
improve local attractive features through stories.
l Accept outside human resources proactively• Japan Public-Private Partnership Student Study Abroad Program (Tobitate! Young Ambassador• Supporting the artist-in-residence program
Program) (Ministry of Education, Culture, Sports, Science and Technology): Developing human• Local Community Vitalization Aids
resources who can contribute to local communities through studying abroad and internships overseas.
• Going to rural areas, returning to hometowns ,• Promotion of the Center of Community (COC+) (Ministry of Education, Culture, Sports, Science andgoing to larger cities close to hometowns
Technology): Developing human resources that local communities needs, through collaboration among
universities and other local institutions.
Specific policy:
l Institutions for higher education, etc.
Study problems and solutions so that more Foreign• Social science-based type: Providing training programs in which students learn creating products andTalents can engage in producing local attractive
services from local resources in collaboration with various local groups, while learning businessfeaturesadministration• Design and content oriented type: Providing training programs to seek solutions for local problems froml Share information among industries, universities,
design perspective, based on academic fields such as the natural sciences and fine artsand governments, among government agencies,• Food sciences and agricultural sciences based type: Providing training programs related to food andand among educational institutions torecipe-creation by using local food materials and culture, based on nutrition science and agriculturalaccumulate a sufficient number of Regional
science
Producer Talents who satisfy the required• Tourism studies: Providing opportunities to learn how to revitalize rural regions and industries throughquality standards as a whole.
tourism, using local resources•
Sharing various initiatives•
Promoting cooperation among regions for development and the effective use of Regional Producer Talent

Effective creation, communication, and expansion of local attractivenesses by effectively
developing, recruiting, and retaining Regional Producer TalentsKey Point 2-(1): Producer Talent
The Producer Talent under the Cool Japan initiative are defined as a core human resource group
who lead Cool Japan industries by having both skills: (1) the professional skills to understand thequality and intent of creators’ artwork and appropriately value it; and (2) the business skills to
make marketable products from that artwork.
Ex. Anime creator à Professionals who can plan and direct anime production and develop businesses such as movie
broadcasting and distributing DVDs

Policy conceptØIn order to strategically develop Producer Talents, it is necessary to secure places where
people can learn both professional skills and business skills in a synthesized manner orplaces where experienced content/anime creators can systematically learn business skills.

Main measure example
Major ministerial measures(First summary, May 2017)

Actions taken before the final summary and future actions

To prepare for establishing new-type

・Established standards for new-type colleges to develop ability including practical skills incolleges to develop ability including

September 2017. The standards require developing an educational curriculum through thepractical skills, build up a scheme thatindustrial sector and assigning more teachers with a practical business background.

can reflect industrial sector needs.

Key Point 2-(2): Advanced Business Management Talent
The Advanced Business Management Talent under the Cool Japan initiative are defined as“professionals who can play a leading role in industry to sustainably develop Cool Japan
industries, by creating new industry value and improving productivity.”
Ex. Business leaders at global food service companies who can carry out marketing activities and develop
a new sales channels.

Policy concepts
ØIt is necessary to develop and effectively use human resources who are capable of satisfying
industrial needs, it is also important to effectively utilize Advanced Business Management
Talent in the industrial sector

Main measures
Major ministerial measures(first summary (May 2017))
Support the establishment of MBA
courses specializing in specificindustrial fields through collaboration
among educational institutes andindustrial sector
Facilitated maintenance andimprovement of education andresearches, through enablingeducational institutions high-level toflexibly adopt successful talents at
frontline business as educators.

Actions have been taken before the final summary and future actions••

Supported curriculum development of a MBA course in tourism
Educational events, public relations, etc. will be carried out to encourage
human resource development through industry-academic collaboration.
[Japan Tourism Agency]•

A policy to ease restrictions on the minimum number of units thatteachers with practical business backgrounds teach (decreasing it fromsix to four) was approved by the College Subcommittee of the Central
Council for Education.
Currently, legal amendment procedures are underway to realize theabove system. [Ministry of Education, Culture, Sports, Science andTechnology]•

Key Point 2-(3): Advanced Design Talent
Advanced Design Talents under the Cool Japan initiative are defined as “professionals who are capable ofdesigning not only in terms of design in narrow meaning, but entire product and service lines including in phasessuch as planning, pricing and developing sales channels considering user experiences.
Ex. Professionals who are capable of creating products with good design while maintaining superb function using state-of-the-art technologies,
and then developing businesses with those products.

Policy concepts
Ø BTC-minded human resources (professionals who fully understand and integrate business administration,technology, and creativity (BTC)) is becoming increasingly important.
Ø We must prevail quality design education, and develop human resources who can meet the needs of theindustrial sector, through promoting industry-academic collaboration and providing educational programs to
private businessmen, focusing on the importance of design

Key Point 2-(4): Specialist Talent
Human resource with professional skills, in fields such as content or anime creators, chefs, anddesigners
Ex. Anime creators and chefs

Policy concepts

Ø Educational institutions can foster enough talented specialists who are indispensable for industries
Ø It is necessary to create more opportunities where young specialists can create and demonstrate their artwork

Main measures
Major ministerial measures(first summary(May 2017))
Examine standards to modify guidelines to instruct chefschools so that more teachers with practical businessbackgrounds can be flexibly involved in human resource
development.

Actions taken before the final summary and future actions•

Plan to review and revise “educational guidelines for chef training schools
for training professionals” so that the teachers with practical businessbackgrounds can be flexibly involved in human resource development[Ministry of Health, Labour and Welfare]