Lush Public Awareness Prize 2014

Background Paper

Lush Public Awareness Prize 2014 – Background Paper11

Executive Summary

The Lush Prize, now in its third year, supports excellence and innovation by organisations
working to end animal testing.
The Public Awareness Prize, one of five categories in the awards, is aimed at rewarding
individuals or organisations raising public awareness of ongoing animal experiments:“Despite years of campaigning, animal testing has yet to be consigned to the history books
where it belongs.
However, partial legislative victories have led to the common misconception that animal
testing, especially for cosmetics, no longer takes place.
It is vital therefore that the public is reminded that this cruel and unscientific practice does
continue in many areas of the world. Support is essential for public awareness activities toensure that this issue remains high on the political agenda. We are therefore seeking to
reward excellence and innovation by organisations working in this field.”1
It is clear from the Lush Prize that the five categories are not isolated. Public awareness andlobbying initiatives go hand in hand, often conducted by the same NGOs (NonGovernmental Organisations) and usually all part of the same campaign package: creating
the awareness of, and public and media support for, an issue and using that awareness tolobby for legislative action. “Scientific innovation needs to go hand-in-hand with policychange, to ensure that end-users of new testing approaches (both industry and regulator)
are receptive and responsive to the new methods.”2
This report looks at public awareness and how it operates within the key issues with regards
to animal testing over the few years that the Lush Prize has been in existence.
Also included is a table of organisations around the world active in creating awareness,either locally, nationally or internationally, on animal experimentation.

1 Public Awareness Prize. Lush Prize. http://www.lushprize.org/awards/public-awareness/. Accessed 30 July

2014
2 Editorial: The 2012 Lush Prize Awards. BéruBé, K.A. & Brown, K. ATLA 41, 419–422, 2013

Lush Public Awareness Prize 2014 – Background Paper22Introduction

Organisations have campaigned against animal testing since the 19th century. The American
Anti-Vivisection Society (AAVS) was formed in 1883 and the British Union for the Abolition ofVivisection (BUAV) in 1898, both inspired by the passing into British law in 1876 of the first
regulation of vivisection, the Cruelty to Animals Act.
Public opinion, due to campaigning NGOs, has led to the EU finally banning the marketing ofanimal-tested cosmetics in 2013 (a testing ban on finished cosmetic products wasintroduced in 2004, followed by a ban on testing ingredients in 2009). Israel had alreadybanned using animals to test personal care and household products in 2007, but in 2013
introduced a ban on marketing of animal-tested products, similar to that in the EU. India
prohibited testing cosmetics and their ingredients on animals in 2014. Croatia has banned
animal tests for cosmetics and household products and ingredients and Norway has banned
the use of animals to test cosmetics ingredients.
However, there are still many challenges, not only in taking the cruelty-free cosmetics
campaign globally (with initiatives such as Be Cruelty Free3 and Cruelty Free International4)
but also with issues such a chemical testing.
Public awareness campaigns need to keep up with current trends, whether that is social
media, mobile phone applications or improving general communication methods with target
audiences. These campaigns aim to draw attention to issues and bring about social change,changing behaviours rather than simply changing opinions, encouraging public engagement
to form a personal state of connection with the issue.
Strategic approaches to the issues are crucial and organisations such as the Humane
Research Council provides access to the research, analysis, and strategies that maximise
effectiveness of NGOs and individual campaigners to reduce animal suffering.

3 http://www.hsi.org/issues/becrueltyfree/be_cruelty_free.html
4 http://www.crueltyfreeinternational.org/

Lush Public Awareness Prize 2014 – Background Paper3

3

Public Awareness

3.1

What is public awareness?

Public awareness campaigns are designed with the main objectives of drawing the public’s
attention to particular issues and bringing about behavioural and social change.
This is done in a wide variety of ways, including: public protests; media reports; direction
action; undercover investigations; celebrity endorsement and social media. Usually, it
involves more than one of these.
All of these methods can raise the level of exposure to the public but this does not always
mean that awareness has been raised and it certainly does not always result in changing
opinions or behaviours (“attention does not necessarily result in support”, according to
Ronald D. Smith, Professor of Public Communication5).

3.2

Online activism

There can be a temptation to believe that a few thousand ‘hits’ to a web page, or a thousand‘likes’ on Facebook (or even a story in a national newspaper) is a success. However, unlesssignificant inroads are made on the way to achieving the overall goal (e.g. a ban on testingcosmetics on animals), these individual factors are no more than stepping stones.
For example, whilst online campaigns can certainly create huge public awareness,
campaign strategist Chris Rose questions whether they are actually increasing participation.
He suggests6 that “high effort campaigning [e.g. mobilising on the street or direct action,rather than signing online petitions or involvement in social media campaigns] actuallycreates motivational capital in the form of social bonds. If mobilisation mechanisms are notjust to become a form of opinion polling, they need to have a bit of them that is difficult.” Headds: “Even the person stopping on a High Street and taking a minute to write out theirname and address on a list, was probably putting in greater effort, and making a greatercommitment to confirm their view, than someone ‘liking’ an action on Facebook or retweetingit on their smartphone”7.
Others have also questioned participation in online campaigning (sometimes disparagingly
referred to as ‘clicktivism’). Observer journalist Carole Cadwalladr wrote that “depending on
who you believe” such campaigning is “either inventing a new type of 21st-century protest or
5 Strategic Planning for Public Relations. Ronald D. Smith. Routledge, 2012

6 Is Online Increasing Participation in Campaigns? Chris Rose. Presentation at the World PR Forum. http://

threeworlds.campaignstrategy.org/wp-content/uploads/2012/10/Is-Online-Increasing-Participation-in-CampaignsTW-ver.pdf Rose is also author of the book How to Win Campaigns, published by Routledge in 2010, an
essential book for campaign managers
7 Is ‘Online’ Increasing the Number of People Engaged in Campaigns? 23.10.12. http://

threeworlds.campaignstrategy.org/?p=116

Lush Public Awareness Prize 2014 – Background Paper

4they're a bunch of idle slacktivists who are about as likely to start a revolution as they are torenounce their iPhones and give up Facebook”8. Cadwalladr notes that some online activists“might not remember doing anything at all”.
Malcolm Gladwell, writing in New Yorker9, sees the platforms of social media as being “built
around weak ties” and that “weak ties seldom lead to high-risk activism”. Comparing online
campaigns to the actions of the civil rights movement in 1960’s America, Gladwell writes:“Fifty years after one of the most extraordinary episodes of social upheaval in American
history, we seem to have forgotten what activism is.”This is not to say that online activism is not useful or important; it clearly is, as shown byorganisations such as Avaaz and 38 Degrees. Internet-based campaigns can create awidespread involvement at a crucial moment in a campaign, as Avaaz state10:“In the life of an issue or a cause, a moment sometimes arises when a decision must be
made, and a massive, public outcry can suddenly make all the difference. Getting to thatpoint can take years of painstaking work, usually behind the scenes, by dedicated people
focusing on nothing else. But when the moment does come, and the sunlight of publicattention floods in, the most crucial decisions go one way or another depending on leaders'
perceptions of the political consequences of each option. It is in these brief windows oftremendous crisis and opportunity that the Avaaz community often makes its mark.
In any country or on any issue, those moments might come only once or twice a year. But
because Avaaz can work in all countries and on all issues, these moments can crop up
several times in a week.”

3.3

Changing behaviours rather than changing opinions

Opinion polls have been widely used by NGOs to show public support for an end to animal
testing, particularly for cosmetics. However, campaign strategist Chris Rose warns that
campaigners should focus on outcomes (changing behaviours), not changing opinion.
In his paper ‘Beware the Siren Songs of Opinion Polling’11, Rose states:“Campaigns drawn into trying to navigate by what the polls say, or seduced into trying to win
by changing ‘public opinion’, risk running aground and becoming stuck fast.
[…] The best strategic safeguard is to have a critical path based on events and activities
which evidence shows will lead to outcomes, and not to deviate from it. As a rulecampaigners should research, develop, test and then implement a plan, and not wait for
public opinion.

8 Inside Avaaz – can online activism really change the world? Carole Cadwalladr, Observer, 17.11.13
9 Small Change: Why the revolution will not be tweeted. Malcolm Gladwell, New Yorker, 4.10.10
10 The Avaaz Way: How We Work. http://www.avaaz.org/en/about.php#howwework. Accessed 12.3.14
11 June 2013. http://threeworlds.campaignstrategy.org/wp-content/uploads/2013/06/Beware-The-Siren-Songs-Of-

Opinion-Polling.pdf. Also see Campaign Strategy Newsletter 86 – June 2013 http://
documents.campaignstrategy.org/uploads/campaignstrategy_newsletter_86.pdf.

Lush Public Awareness Prize 2014 – Background Paper

5

[…] So plan your campaign around changing outcomes, without needing to change opinion
polls, and in the end you will probably in fact change ‘opinion’.
[…] For campaigns, the importance of behaviours is that they are intrinsic to real outcomes.
To get less pollution, for instance, people must change what they do, not what they say.
Which is why the approach I advocate is always to try to work back from the outcome youwant, in order to plan a communications campaign. If not, countless pitfalls may ensnare
you, of which the circular relationship between media, polling and pollsters is but one.
[…] To chase the chimera of changing opinion rather than changing outcomes, risks leading
you round in circles”.

3.4

Public engagement

Making people aware of an issue is only the first step to change: public awareness needs tolead to public engagement (a personal state of connection with the issue). Those people
need to be encouraged into taking action of some sort, whether to change their individual
habits/practices/purchases, encourage others to also take action, or to lobby for legislativechange.
Lorenzonia et al (2007)12, in a study of public attitudes to climate change, consider one of
the most easily identified barriers to engagement to be “a lack of basic knowledge about
causes, impacts and solutions to climate change. While there is information available (tothose who wish to seek it), it is not necessarily taken up or translated into knowledge or
action, for various reasons”, including: lack of knowledge about where to find informationand lack of desire to seek information.
One reason for the success of the EU ban on animal testing of cosmetics is that NGOs andsome cosmetics companies made it easier for the public to engage and implement change:
making them aware of issues (through investigations, media coverage, street stalls,
protests); providing information in attractive and easily-accessible ways (e.g. cruelty-freeguides in booklet form, on websites and as mobile phone apps) and making high-quality,
attractive, cruelty-free products easily available (e.g. high-street stores such as Lush andencouraging mainstream brands to sign up to recognised cruelty-free protocols and label
products with the BUAV’s Cruelty Free International bunny logo).

3.5

The power of focussing on individuals

The staggering numbers of animals exploited in laboratories, factory farms, etc. can be not
only difficult to comprehend but can result in target audiences being unable to identify withthe subjects of concern.
“Identifiable victims”, with individual, personal, stories, are far more likely to elicit a response
from someone hearing that story than a number of victims so large that individuals cannot be

12 Barriers perceived to engaging with climate change among the UK public and their policy implications.

Lorenzonia, I., Nicholson-Cole, S., Whitmarsh, L. Global Environmental Change 17 (2007) 445–459

Lush Public Awareness Prize 2014 – Background Paper

6identified (referred to by academics as “statistical victims”). A classic example13 of thisconsists of relating two stories: The first about a named individual child, severely
malnourished in a refugee camp, with a detailed description of his plight and his mother’sanguish. The second talks about 12 million malnourished people in an African famine, withmore than 29,000 children having starved to death in the last 90 days. The second example
should be more emotionally powerful, describing the suffering of millions; yet the first, about
an individual, carries more ‘emotional punch’.
According to psychologist Paul Slovic14: “Numerical representations of human lives do notnecessarily convey the importance of those lives. All too often the numbers represent dry
statistics […] that lack feeling and fail to motivate action. When it comes to eliciting
compassion, the identified individual victim, with a face and a name, has no peer.”Slovic adds15: “Research shows how the statistics of mass murder or genocide, no matter
how large the numbers, fail to convey the true meaning of such atrocities. The numbers failto spark emotion or feeling and thus fail to motivate action.”
Field experiments reveal that when donating to charitable causes, “people do not value lives
consistently. Money is often concentrated on a single victim even though more people would
be helped, if resources were dispersed or spent protecting future victims”16.
Dickert and Slovic note17: “as the number of people at risk increases, the marginal rate ofcontributions decreases, revealing a general insensitivity to large losses of life. In manycases, valuations are actually highest for a single individual life and decrease when more
lives are at risk”.
The same is true when looking at the suffering of non-human animals.
Risk-communication consultant David Ropeik provides a quote from Mother Theresa to sum
up the above findings18: "If I look at the mass I will never act. If I look at the one, I will."

13 Statistical Numbing: Why Millions Can Die and We Don’t Care. David Ropeik. Psychology Today, 15 August

2011. http://www.psychologytoday.com/blog/how-risky-is-it-really/201108/statistical-numbing-why-millions-candie-and-we-don-t-care
14 Psychic Numbing and Genocide. Paul Slovic. Psychological Science Agenda, November 2007 http://

www.apa.org/science/about/psa/2007/11/slovic.aspx
15 Psychic Numbing and Genocide. Paul Slovic. Psychological Science Agenda, November 2007 http://

www.apa.org/science/about/psa/2007/11/slovic.aspx
16 Small, D., Loewenstein, G. & Slovic, P. Sympathy and callousness: The impact of deliberative thought on

donations to identifiable and statistical victims, Organizational Behavior and Human Decision Processes, 102(2),143-153
17 Dickert, S. & Slovic. P. Unstable Values in Lifesaving Decisions. Front Psychol. 2011; 2: 294. http://

www.ncbi.nlm.nih.gov/pmc/articles/PMC3216016/
18 Statistical Numbing: Why Millions Can Die and We Don’t Care. David Ropeik. Psychology Today, 15 August

2011. http://www.psychologytoday.com/blog/how-risky-is-it-really/201108/statistical-numbing-why-millions-candie-and-we-don-t-care

Lush Public Awareness Prize 2014 – Background Paper

7

One recent example of focussing on an individual is the documentary Blackfish19, about acaptive orca, Tilikum, used in performances at SeaWorld. According to Whale and Dolphin
Conservation20:“While ‘Blackfish’ fairly portrays the dangers that come with keeping a top predator in
captivity, it also shows the humanity, or ‘people-ness’ of this huge being. Former trainers talkabout his personality and intelligence, the bond they felt with him and their responsibility totake care of him - which now means release from captivity. It is through the words of those
who have known Tilikum that you see him as an individual who his frustrated by his
conditions, not as a captive animal ‘gone wild.’”
As a result of the controversy caused by the film, several high profile musicians, including
Willie Nelson, pulled out of planned concerts at SeaWorld21.
Liz Marshall, Director of the documentary The Ghosts in Our Machine, which explores
humans’ attitudes towards other animals, also recognised the power of the individual in
telling an important story. Rather than producing a straight-forward expose of animal cruelty,
Marshall chose to follow a human individual – photojournalist Jo-Anne McArthur – as she
investigates fur farms, slaughterhouse and animal testing facilities around the world.
Marshall states22: “I wanted to have a human protagonist to help ground the big, complex
issues the film tackles. She’s sort of our envoy – she takes your hand and takes you on ajourney.”

19 http://blackfishmovie.com/about Accessed 30 July 2014
20 Blackfish Q&A. Whale and Dolphin Conservation, 1.7.13. http://us.whales.org/blog/colleenweiler/2013/07/

blackfish-qa
21 First Person: How Far Will the Blackfish Effect Go? Tim Zimmermann. National Geographic, 13 January 2014.

http://news.nationalgeographic.com/news/2014/01/140113-blackfish-seaworld-killer-whale-orcas/
22 The Ghosts in Our Machine: 'It's not a finger-wagging movie outing farmers'. Rebecca Hawkes, Telegraph,16.7.14

Lush Public Awareness Prize 2014 – Background Paper84Key campaign issues

4.1

Cosmetics testing

In 2013 the EU finally banned the marketing of animal-tested cosmetics (a testing ban on
finished cosmetic products was introduced in 2004, followed by a ban on testing ingredientsin 2009). Israel introduced a similar marketing ban the same year. In 2014 India prohibited
testing cosmetics and their ingredients on animals and campaigners are now aiming for amarketing ban.
In the past few years global initiatives to take the cruelty-free cosmetics campaign toindividual countries have been launched, most notably the Humane Society International’s
Be Cruelty Free23 and BUAV’s Cruelty Free International24.

4.1.1

India

In addition to the lobbying work carried out to achieve a ban on the testing of cosmetics onanimals (see Lobbying Prize Background Paper), public awareness campaigns have been
conducted to support this. PETA India used the support of stars in the country to raise apublic profile to compliment its lobbying work.
In May 2014 India becomes South Asia’s first country to end cosmetics testing on animals25.
Following campaigns by a number of NGOs, the Drug Controller General of India announced
in June 2013 that the testing of cosmetics and their ingredients on animals will no longer bepermitted. The announcement was made during the Bureau of Indian Standards PCD 19
Cosmetics Sectional Committee meeting, on which PETA India has an official seat.
The test ban was finalised when the Drugs and Cosmetics Rules (Second Amendment)2014 was notified through Gazette no: 346 (E), following completion of a 45 day public
consultation26. The ban states that no cosmetic which has been tested on animals in the
country will be allowed to be sold27.

23 http://www.hsi.org/issues/becrueltyfree/be_cruelty_free.html
24 http://www.crueltyfreeinternational.org/

25 Historic Milestone Celebrated as India Finalises Cosmetics Animal Testing Ban. Humane Society International,

23 May 2014. http://www.hsi.org/world/india/news/releases/2014/05/india-bans-cosmetics-animaltesting-052314.html
26 Historic Milestone Celebrated as India Finalises Cosmetics Animal Testing Ban. Humane Society International,

23 May 2014. http://www.hsi.org/world/india/news/releases/2014/05/india-bans-cosmetics-animaltesting-052314.html
27 Govt bans animal-tested cosmetics. Rupali Mukherjee. The Times of India, 22 January 2014. http://

timesofindia.indiatimes.com/india/Govt-bans-animal-tested-cosmetics/articleshow/29218436.cms

Lush Public Awareness Prize 2014 – Background Paper

9However, the ban will not prevent companies from importing and selling animal-tested
cosmetics in India. The Ministry of Health and Family Welfare issued a draft proposal in June2014 to end the import of cosmetics newly tested on animals abroad28. At the time ofcompiling this report, the proposal was still undergoing public consultation.
More than 30 members of parliament, legislative assemblies and legislative councils backed
the HSI Be Cruelty-Free campaign, led by Mrs. Maneka Sanjay Gandhi along with otherpolicy makers and Bollywood celebrities29.
In June 2014 Humane Society International/India’s Be Cruelty Free campaign submitted apetition to the Ministry of Health and Family Welfare, signed by more than 70,000 people,
supporting the proposed import ban on cosmetics tested on animals abroad. Presenting thepetition was ‘Chulbuli’, Be Cruelty-Free India’s giant rabbit mascot30.

4.1.2

China

Until recently China’s State Food and Drug Administration (SFDA) required animal
toxicology test reports to be provided prior to licensing a new cosmetic ingredient31. This led
to some multi-national cosmetic companies which had not tested on animals for two
decades, such as Avon, Estée Lauder and Mary Kay, to animal test again in order to sell in
China32.
Due to pressure not only from NGOs but also companies which have avoided animal testingfor other markets, China began recognising test results that use alternatives to animal
testing.
Much of the work within China on seeking to end animal testing for cosmetics appears tofocus on lobbying of regulatory bodies. This is covered in the Lobbying Prize Background
Paper.
A growing animal protection movement in China has resulted in more celebrities speaking
out on issues such as cosmetics testing. In March 2014, actress and former MTV China
28 More than 70,000 Be Cruelty-Free Petitioners Support India’s Proposed Import Ban on Animal Tested

Cosmetics. Humane Society International, 18 June 2014. http://www.hsi.org/world/india/news/releases/2014/06/
india-bcf-70k-petition-handover-061814.html
29 Historic Milestone Celebrated as India Finalises Cosmetics Animal Testing Ban. Humane Society International,

23 May 2014. http://www.hsi.org/world/india/news/releases/2014/05/india-bans-cosmetics-animaltesting-052314.html
30 More than 70,000 Be Cruelty-Free Petitioners Support India’s Proposed Import Ban on Animal Tested

Cosmetics. Humane Society International, 18 June 2014. http://www.hsi.org/world/india/news/releases/2014/06/
india-bcf-70k-petition-handover-061814.html
31 Registration of New Cosmetic Ingredient with SFDA in China. Yunbo Shi, March 2012. Chemical Inspection

and Regulation Service (CIRS). http://www.cirs-reach.com/china_chemical_regulation/
SFDA_Registration_of_New_Cosmetic_Ingredient_in_China.html. Accessed 14.8.12
32 Avon, Mary Kay, Estée Lauder Paying for Tests on Animals. Michelle Kretzer, 16.2.12. http://www.peta.org/b/

thepetafiles/archive/2012/02/16/3-companies-booted-off-cruelty-free-list.aspx

Lush Public Awareness Prize 2014 – Background Paper

10host, Zhu Zhu, featured in a new poster in support of Be Cruelty-Free China33. Launched in
Beijing, it shows the actress crying whilst cradling a rabbit, one of the most commonly usedanimals in cosmetics testing. An estimated 300,000 rabbits, mice and other animals areused in cosmetics testing each year in China.
HSI said of the campaign: “The photo, along with a heart-felt personal video message fromthe star, will appear at selected sites at Beijing metro station in the coming months, as well
as be promoted online through China’s burgeoning social media platforms such as Weibo.”
From 30 June 2014 animal testing for ordinary cosmetics (including make-up, fragrances,skin, hair and nail care products) produced and sold inside China will no longer have to beanimal tested. ‘Special-use’ cosmetics, including hair dyes, deodorants and sunscreens, stillrequire animal testing as do foreign imported ordinary cosmetics34. Be Cruelty-Free
campaigners marked the occasion in Dalian with a street event featuring 100 life-size rabbit
cut-outs and a huge banner35. In Hong Kong, Be Cruelty-Free’s corporate supporter LUSH
Cosmetics celebrated with in-store events and a bunny flash-mob.

4.2

Individual Species

Several campaigns have highlighted the use of specific species in animal testing. These
have generally been species seen by many members of the public as more ‘intelligent’, morecapable of suffering and some as ‘pets’. The NGOs running these campaigns oppose
experiments on all species but highlight these particular animals as a way of creatingawareness and action on vivisection issues generally.
4.2.1

PrimatesPrimates have received the attention of many animal NGOs.
The BUAV campaign 'Stop the Baby Trade'36 aims to end the international trade in nonhuman primates for research. This long running campaign has involved covert investigationsof animal laboratories, the capture of primates from the wild and the international trade tolabs. Lobbying has included persuading the Malaysian government to reinstate its ban on
the export of wild-caught primates, while public awareness campaigns have targeted airlines
which transport non-human primates for research use37.
33 Film Actress Zhu Zhu Cries for Animals in Striking Photo Campaign to Ban China’s Cruel Cosmetics Animal

Testing. HSI, 25 March 2014. http://www.hsi.org/news/press_releases/2014/03/zhu-zhu-bcf-poster-032514.html
34 China Implements Rule Change in First Step Towards Ending Animal Testing of Cosmetics. Humane SocietyInternational, 30 June 2014. http://www.hsi.org/news/press_releases/2014/06/china-implements-rulechange-063014.html
35 China Implements Rule Change in First Step Towards Ending Animal Testing of Cosmetics. Humane SocietyInternational, 30 June 2014. http://www.hsi.org/news/press_releases/2014/06/china-implements-rulechange-063014.html
36 www.buav.org/our-campaigns/primate-campaign
37 BUAV Primate Campaign History. http://www.buav.org/our-campaigns/primate-campaign/buav-primate-

campaign-history/buav-primate-campaign-history-page2. Accessed 15.3.14

Lush Public Awareness Prize 2014 – Background Paper

11Despite the UK having banned the use of wild-caught primates in research since 1997, there
is no ban on using their offspring or imports from farms which trap wild primates for breeding
purposes. The BUAV have focussed a campaign on Mauritius, a top holiday destination but
also one of the world's largest suppliers of long-tailed macaques for the research industry.
By engaging support from celebrities, politicians, scientists and primatologists, the BUAV islobbying the UK Government to end its import of the offspring of wild-caught monkeys forresearch in the UK. Over 100 MPs have signed an Early Day Motion which calls on thegovernment to end the UK’s involvement in the wild-caught primate trade38.
In the USA, the New England Anti-Vivisection Society runs ‘Project R&R’39 (Release &Restitution for Chimpanzees in U.S. Laboratories), a campaign to end the use ofchimpanzees in invasive biomedical research and provide them release and restitution in a
sanctuary. The US is the only remaining country to hold large numbers of chimpanzees inlaboratories.
Project R&R draws attention to the scientific arguments against the use of chimps as well as
the ethical issues and publishes papers on the topic40. Public awareness campaigns include
calling on labs to retire their chimps to sanctuaries. In June 2013 the National Institutes of
Health announced its decision to retire 310 chimpanzees, nearly 90% of those held by NIH.
NEAVS has financially supported Chimp Haven, a national sanctuary for chimpanzees
retired from federal research41.
4.2.2

Cats and dogs

Cats and dogs, kept in their millions as pets in Western countries, have also been the centre
of attention for anti-vivisection campaigners.
The BUAV’s ‘our best friends’ campaign42 reveals the types of experiments conducted oncats and dogs in UK labs and calls on the Government to end the use of the animals in
research in the UK. The campaign utilises the organisation’s usual combination of covert
investigations, celebrity backing and political lobbying. The campaign website allows
supporters to Tweet the Home Office calling for a ban on experiments on ‘our best friends’
and the BUAV have joined with the Run Free Alliance, an organisation launched with thesupport of The Kennel Club and The Beagle Welfare Scheme, to call on the Government to
end experiments on dogs.
In March 2014 the BUAV launched the findings of an eight month undercover investigation
into cat and dog experiments in a UK lab, in which 92 beagle puppies, ten adult nursing
female beagles and at least 15 kittens were killed at the facility43.

38 BUAV UK Primate Trade Campaign. http://www.buav.org/our-campaigns/primate-campaign/uk-primate-trade-

campaign/. Accessed 15.3.14
39 http://www.releasechimps.org/
40 The Case to End Chimpanzee Research: Scientific Publications. http://releasechimps.org/resources/science-

papers. Accessed 15.3.14
41 Cap lifted on federal spending for chimpanzees in sanctuaries. 28.11.13. http://releasechimps.org/resources/

article/cap-lifted-on-federal-spending-for-chimpanzees-in-sanctuaries
42 http://www.ourbestfriends.org/
43 Born to Die. http://www.ourbestfriends.org/born-to-die. Accessed 15.3.14

Lush Public Awareness Prize 2014 – Background Paper

12In Italy, Fermare Green Hill44 (Close Green Hill) has been a successful campaign to close amajor breeder of beagles for labs across Europe as well as highlight animal testing generally
and encourage the public to change consumer behaviour.
The campaign, which began in April 2010, was initially aimed at preventing the company
expanding to house 5,000 dogs. Protest marches attracting up to 10,000 people, many ofwhom would not have previously associated themselves with an animal rights or antivivisection message but were moved by the plight of these dogs. One protest saw activists
break into the premises and liberate several dogs. This in turn led to an official investigationof the company, with a court giving animal rights groups responsibility for the care of the
2,500 beagles in the facility45. The dogs were re-homed to private homes and sanctuaries.
The high profile nature of Fermare Green Hill also led to some cities declaring themselves‘vivisection free’ and banning construction of labs in their area. Both Houses of the ItalianParliament voted in favour of a number of bans and restrictions of animal experiments46.
There are further stages to pass but so far these include:• Green Hill will definitely have to close• Ban on breeding dogs, cats and primates for vivisection• Ban on experiments using primates, dogs and cats, except in limited circumstances• Bans on: warfare experiments; experiments on drugs, tobacco and alcohol; animal
research involving xenotransplanation (transplanting cells and tissues acrossspecies)
The group’s focus has been not only to close this particular breeder, but to give visibility to
the issue of vivisection and get results in the political arena, creating a strong popularsupport. The campaign, and particularly images of the rescue of dogs, provided a major
boost to the global anti-vivisection campaign. Coordinamento Fermare Green Hill was
shortlisted for the 2013 Public Awareness prize for its work to end the use of dogs in testing.
Across the United States, nearly 65,000 dogs (most of them beagles) are used in labs. The
Beagle Freedom Project was founded in 2010 to rehome dogs from labs after they are nolonger being used in experiments. They have since rehomed many beagles, cats, rabbits
and other animals, with a hugely successful and popular public awareness campaign. By
summer 2014, 80,715 people had signed up to participate in BFP’s retirement, rehabilitation,and re-homing campaigns47.
Initiatives like Beagle Freedom Project offer a ‘feel-good’ factor, a project that everyone canparticipate in whatever their views on animal testing. Importantly, sharing stories and videos
of beagles in loving, safe new homes after being released from breeding centres and labs
provides a very different and positive aspect of anti-vivisection campaigning than the image
often portrayed.

44 http://www.fermaregreenhill.net
45 Court orders temporary closure of Italian dog-breeding premises. Alison Abbott. Nature, 2.8.12. http://

www.nature.com/news/court-orders-temporary-closure-of-italian-dog-breeding-premises-1.11121
46 Personal Communication with Coordinamento Fermare Green Hill, 31.7.13
47 http://www.beaglefreedomproject.org/ Accessed 30 July 2014

Lush Public Awareness Prize 2014 – Background Paper13

5
Who is active in the sector? NGOs active in raising publicawareness about animal testing
The table below lists groups across the world currently active in the area of publicawareness and campaigning against animal testing. The list is certainly not comprehensive.
Attempts have been made to include a range of organisations, from grassroots volunteer-led
groups to international, well-funded NGOs. Attention has also been paid to NGOs in‘emerging’ countries where the demand for consumer products is increasing. This researchhas been largely web-based and although effort has been put into researching websites inmany different languages, we are aware that not all NGOs will have websites, that
information available on websites will in some cases be limited and that there will be othereffective NGOs which have been missed during our research.

Organisati Campaign
on

Phone

Email / web

Various animal protection:
animal testing; factory
farming; live export; rodeos;animal circuses; puppy mills;
fur+61 39329
6333

enquiries@animalsaustralia.
org

AnimalLiberation
Victoria

Various animal protection:
animal testing; duckshooting; zoos, circuses,
rodeos; puppy farms;
veganism+61 39531
4367

ChooseCrueltyFree“An independent, non-profit
organisation which actively
promotes a cruelty-freelifestyle.” Surveys andaccredits companies not
testing on animals. Produce
a phone app for consumers
to find cruelty-free products+61 39328
1377

Various animal protection:
animals for food; fashion,entertainment; science+61 29262
3221

Australia
1

2

3

4

Animals
Australia

AnimalLiberationwww.animalsaustralia.org
enquiries@alv.org.au
www.alv.org.au

admin@choosecrueltyfree.o
rg.au
www.choosecrueltyfree.org.
ausydneyhq@animallib.org.au
www.animal-lib.org.au

Lush Public Awareness Prize 2014 – Background Paper

14

Organisati Campaign
on
5

6

Phone

Email / web

Replace
Animals inAustralian
Testing

Based at University of+61 24221
Wollongong. Aims to "create 3387
a network of researchers andother individuals or groupsinterested in advocating nonanimal based research andin strengthening theAustralian Government/
NHMRC guidelines and theirenforcement"

Dr Denise Russell:deniser@uow.edu.au

HumaneResearch
Australia“Challenges the use ofanimals in research andpromotes the use of morehumane and scientificallyvalid non animal
methodologies”+61 38823
5704

info@humaneresearch.org.
auVereingegen
Tierfabriken(Associatio
n against
AnimalFactories)

Various animal protection:
animal testing; animalfarming; veganism; fur;hunting+43 1929
14 98

Internationaler Bund
derTierversuchsgegner /Ein Recht
fur Tiere(Rights for
Animals)

Animal testing. Long term
lobbying on issues such as
REACH+43 1713
08230

www.uow.edu.au/arts/
research/raat/index.html

www.humaneresearch.org.auAustria1

2

vgt@vgt.at
www.vgt.at

tierversuchsgegner@chello.
atwww.tierversuchsgegner.at

Belgium

Lush Public Awareness Prize 2014 – Background Paper

15

Organisati Campaign
on
1

2

3

Phone

Email / web

Eurogroup Various animal protection:+32 2740
for Animals animal testing; farmed
08 20
animals; wildlife; companion
animals; EU & animal welfare

info@eurogroupforanimals.
org

GAIA Voice oftheVoiceless

Various animal protection:
animal testing; factory
farming; foie gras; fur trade+32 2245
29 50

info@gaia.be

Bite Back

Various animal protection:
animal testing; veganism;
zoos; animal circuses+32
486/601666

www.eurogroupforanimals.org

www.gaia.be
info@biteback.org
www.biteback.org

Brazil1

ANDA Articles and news on animal +55 11
faleconosco@anda.jor.brAgência de rights issues from around the 9810119 16
Notícias
world.
www.anda.jor.br
dos
Direitos
dos
Animais[News
Agency of
AnimalRights]2

ARCA
BrasilVarious animal protection:
animal testing; responsible‘pet ownership’; farmed
animal welfare; wildlife trade;animal circuses; rodeos.

adm@arcabrasil.org.br
www.arcabrasil.org.br

In 2013 partnered with HSI
Be Cruelty Free campaign
3

HumaneSociety
International

Be Cruelty Free campaign+55 (21)8342-4163

Helder Constantino:hconstantino@hsi.org
www.hsi.org/world/brazil

CanadaLush Public Awareness Prize 2014 – Background Paper

16

Organisati Campaign
on

Phone

Email / web1

AnimalAlliance ofCanadaVarious animal protection:
animal testing; farmed
animals; seal hunting.
Working with HSI as part of‘Be Cruelty Free’+1contact@animalalliance.ca
416-462-95
41
www.animalalliance.ca

2

Canadian
Federationof Humane
Societies

Various animal protection:
animal testing; companion
animals; farmed animals;
hunting; zoos

+1 613224-8072

info@cfhs.ca
http://cfhs.ca

China
1

AnimalProtection
Network

2

CapitalWorking with HSI to launch
AnimalBe Cruelty Free campaign in
WelfareChina
Association

3

ChineseAnimalProtection
Network

First Chinese network foranimal protection, focussing
on different animal issues
such as scientific research,lab animal rights,
vegetarianism, networking of
advocacy groups/individuals

info@capn-online.info

HumaneSociety
International2013 launched Be Cruelty
Free campaign in China with
Chinese NGOs andacademic scientists.
HSI launched an $80,000
partnership with the Institutefor In Vitro Sciences toprovide Chinese scientists
with hands-on training using
advanced non-animal
methods.

China
Peter Li, China Policies
mobile:Specialist: pli@hsi.org+ 86137189146
49

4

Be Cruelty Free partner

http://dongbaowang.org/
BCFChina

Croatia

Lush Public Awareness Prize 2014 – Background Paper

17

China
mobile:+86139011325
74

www.capn-online.info/
en.php1

Organisati Campaign
on

Phone

Email / web

AnimalFriends
Croatia+385 14920226

prijatelji-zivotinja@inet.hr

Various animal protection:
animal testing;vegetarianism; fur; hunting;animal circuses.
ECEAE member

www.prijatelji-zivotinja.hr/
index.en.php

Czech
Republic
1

Svobodazvírat[FreedomforAnimals]

Various animal protection:+420 377
animal testing; fur; animal
444 084
circuses. Grants the Humane
Cosmetics Standard and the
Humane Household ProductsStandard international
certificates to Czech
companies fulfilling given
criteria.
ECEAE member

info@svobodazvirat.cz

Various animal protection:
animal testing; fur; animal
circuses; farmed animals+45 35 10
70 70

www.anima.dk

Various animal protection:
animal testing; fur;vegetarianism. Produce a listof non-animal tested
cosmetics. ECEAE member+358 9720
6590

animalia@animalia.fi

Various animal protection:
animal testing; animal
circuses; dolphinariums;
bullfighting; hunting; farmed
animals.
ECEAE member+33 3 88
35 67 30

www.svobodazvirat.cz

Denmark
1

Anima

Finland1

Animalia

www.animalia.fi

France1

One VoiceLush Public Awareness Prize 2014 – Background Paper

18

www.one-voice.fr

Organisati Campaign
on2

The AntiVivisection
Coalition
France
(CAV)

Phone

International Toxicology
Center switch to non-animal
testing; Stop Huntingdon
Animal Cruelty; air transportof animals for labs

3

Destination Animal testing
Enfer Campaign
for theAbolition ofVivisection

4

Le Graal

Email / web
info@cav.asso.fr
www.cav.asso.fr/en+33
presse@destination6-70-99-41- enfer.com
70
www.destination-enfer.com

Arranges to rehome animals
from laboratories to private
homes or sanctuaries.

www.graaldefenseanimale.org

Germany12Bundesverband
Tierschutz(Associatio
n of Animal
Protection)

Various animal protection:
animal testing; animal
circuses; zoos; animals for
fur+49 2841
25244

NOAH

Various animal protection:
animal testing; factory
farming; animals used forentertainment+49 228 –350 77 99

bv-tierschutz@t-online.dewww.bv-tierschutz.de

Unique use of visual
advertising (photographic
and video)

Lush Public Awareness Prize 2014 – Background Paper

19

www.noah.deOrganisati Campaign
on
3

Phone

Email / web

Ärzte
gegen
Tierversuc
he e.V.
(Doctors
AgainstAnimalExperiments)“We are a charitable+ 49 89 organisation of several
35 99 349
hundred doctors andscientists who work in the
medical field. We support theimmediate abolition of all
animal experiments on
ethical and scientificgrounds.”
ECEAE member
The NGO’s toxicologist works
to prevent animal testingunder REACH by submitting
scientific evidence.

info@aerzte-gegentierversuche.de

MenschenfürTierrechte(People forAnimalRights)Various animal protection:
animal testing; factory
farming; animal circuses;
zoos; hunting; sexual abuseof animals.
ECEAE member+49 2 41 15 72 14

info@tierrechte.de

HumaneSociety
International

Be Cruelty-Free campaign
for marketing ban on animaltested cosmetics in India.

+91984909411
32

People For
Animals

Cruelty Free International+91 - 11 partner.
23357088
PFA members are board
members of every Laboratory
Ethics Committee.

www.peopleforanimalsindia.
org

3

PETA India

Lobbying and publicawareness to help achieve
ban on animal testing ofcosmetics. Now working toprevent products animal
tested elsewhere from being
marketed in India.

Info@petaindia.org

4

www.aerzte-gegentierversuche.de

www.tierrechte.de

India
1

Alokparna Sengupta:
asengupta@hsi.org
www.hsi.org/world/india/
work/end_animal_testing/be_cruelty_free/
be_cruelty_free.html

Lush Public Awareness Prize 2014 – Background Paper

20+91
22-40727382

www.petaindia.com

Organisati Campaign
on

Phone

Email / web+353 (0)1
2820154

info@irishantivivisection.org

Ireland1

Irish AntiVivisection
Society(IAVS)

General anti-vivisection
campaigns.
Member of ECEAE.

www.irishantivivisection.org

Israel1Israeli
General anti-vivisection
Society for campaigns.
theAbolition ofVivisection
Society(ISAV)+972-76-54 Isav@isav.org.il
03257
www.isav.org.il

2

BehindClosedDoorsCampaigns against animal
experiments and breeding
animals for labs in Israel.
Undercover investigations ofIsraeli laboratories incooperation with Let the
Animals Live and Animal
Log.

+972
54-646217
0

anat@invitro.org.il

Various animal protection:
animal testing;vegetarianism; animal
circuses; zoos; hunting; fur+39 6446.13.25

info@lav.it

www.invitro.org.il

Italy
1

Lega Anti
Vivisezione(LAV) (AntiVivisection
League)Produces guide to cosmetics
not animal tested

Lush Public Awareness Prize 2014 – Background Paper

21

www.lav.it

2

3

Organisati Campaign
on

Phone

Email / web

Lega
Internazion
ale Medici
perl’Abolizione
della
Vivisezione(LIMAV)(Internation
al Leagueof Doctors
for theAbolition ofVivisection)“The purpose of theOrganisation is to improve
public health through theabolition of all animal
experiments”+39 2
6427882

info@limav.org

Stop
Vivisection

A Citizens Initiative to end
animal experiments.
Committee includes
scientists, activists andpoliticians. June 2013:
Arranged presentations in
the European Parliament as
part of the campaign.

representative.stopvivisectio
n@gmail.com

Lobbys for end of animal+81 (3)
testing as Asian5456-9311
representative member of
ICAPO (International Council
on Animal Protection in OEC
programmes); Publishes
guide to cruelty-freecosmetics; Campaign partnerof Cruelty Free International

java@java-animal.org

www.limav.org

www.stopvivisection.eu

Japan
1

Japan AntiVivisection
Association(JAVA)

Korea,
Republicof

Lush Public Awareness Prize 2014 – Background Paper

22

www.java-animal.org/
english1

2

Organisati Campaign
on

Phone

Korea
AnimalRights
Advocates(KARA)

Various animal protection:
animal testing; anti-dog
meat; companion animals;
clothing trade; hunting;factory farming.

+82
admin@animalrightskorea.o2-3482-099 rg
9www.animalrightskorea.org(English website)

Partnered with HSI on Be
Cruelty Free campaign.
Produces guide to cosmetics
and household products notanimal tested.

info@ekara.org

Various animal protection:+82
animal testing; pets; farmed
2-2292-633
animals; illegal animal
7
slaughter programme; animal
use in sports andentertainment.
benicetobunnies.org website
educates public on animal
testing and gathers
signatures for their campaign‘No to cosmetics testing on
animals’.

admin@animals.or.kr /hjl@animals.or.kr

Various animal protection:
animal testing; veganism;
zoos; animal circuses+31 634132082

nl@biteback.org

Various animal protection:
animal testing;dolphinariums; fur.
ECEAE member
EDEV runs the Humane
Cosmetics Standard in the
Netherlands.

+31 )70
383 3699

KoreanSociety for
AnimalFreedom /KoreanAnimal
WelfareAssociation

Email / webwww.ekara.org (Korean
website)www.animals.or.kr
Campaign website:www.benicetobunnies.org

Netherlan
ds
1

2

3

Bite BackEDEV Een DIEREen
VRIEND(An Animal
Friend)www.biteback.org
campagnes@edev.nl
www.edev.nl

Proefdiervri Campaigned against animaljtesting for cosmetics;
produces guide to crueltyfree cosmetics; funds nonanimal medical research.

Lush Public Awareness Prize 2014 – Background Paper

23+31 70 306 www.proefdiervrij.nl
2468

Organisati Campaign
on

Phone

Email / web

4

Anti
Dierproeven Coalitie(Anti
AnimalCruelty
Coalition)

Grassroots anti-vivisection+31 479/85 info@stopdierproeven.org
campaigns. Has helped
15 19
rehome animals no longer
www.stopdierproeven.org
used by labs (including
primates). In 2013 carried out
an open rescue at a centre
breeding dogs for labs,
rescuing 6 beagles.

5

Respect
Voor
Dieren(RespectforAnimals)

Various animal protection:
animal testing;vegetarianism/veganism; fur.

info@respectvoordieren.nl
www.respectvoordieren.nl

New
Zealand1

2

Save
Animals
From
Exploitation (SAFE)

Various animal protection:
animal testing; factory
farming; rodeos; poisoning.

+64 3 379
9711

info@safe.org.nz

NZ AntiVivisection
Society(NZAVS)

Campaigns for total abolitionof vivisection through public
education, protests andlobbying+64-3-3790093

www.nzavs.org.nz

Various animal protection:
animal testing; fur; factory
farming.

+47 22 20
16 50

post@dyrevern.nowww.safe.org.nz

Produces guide to crueltyfree cosmetics; organising
Cruelty Free Cosmetics
week; is part of the Be
Cruelty Free campaign.

www.safeshopper.org.nz

Norway1

Dyrevern
Alliansen(NorwegianAnimalProtection
Alliance)

www.dyrevern.no/english

Produces guide to crueltyfree cosmetics; developed
and marketed a free app
listing cruelty-free products;
ECEAE member

Lush Public Awareness Prize 2014 – Background Paper

24

Organisati Campaign
on
2

NOAH - fordyrs
rettigheter(NOAH for animal
rights)

Phone

Email / web

Various animal protection:+47
animal testing; fur; veganism; 22114163
animal circuses; zoos

support@dyrsrettigheter.no

List of cruelty-free cosmetics
and info campaign at
www.kosmetikk.info

www.kosmetikk.info

List of cruelty-free cosmetics
and info on anti-vivisection
campaigns

www.notest.pl

www.dyrsrettigheter.no

Poland1

VIVA!
PolandPortugal
1

ANIMAL
List of cruelty-free cosmetics; +351 96
Association ECEAE member
132 08 18

info@animal.org.pt
www.animal.org.pt

Russia1

VITA
AnimalRightsCentreVarious animal protection:
animal testing; fur; animal
circuses; vegetarianism.

vita@vita.org.ru
www.vita.org.ru

List of cruelty-free cosmetics

Serbia1

Feniks(Phoenix,Society fortheProtectionof Animals
andDevelopme
nt of Civic
Conscious
ness)

Various animal protection:
animal testing; fur;companion animals.
ECEAE member+381 64
253 71 15

drustvo.feniks@yahoo.com
www.feniks.org.rs

Lush Public Awareness Prize 2014 – Background Paper

25

Organisati Campaign
on2

ORCA –
Organizatio
n for
Respect
and Carefor Animals

Phone

Various animal protection:
animal testing; farm animal
welfare; zoos; companion
animals; developing
regulations; education

Email / web
orcabeograd@yahoo.com
www.orca.org.rs

Singapore
1

AnimalConcerns
Researchand
Education
Society(ACRES)

Various animal protection:
animal testing; zoos; fur;wildlife crime; wildlife rescue+65 6892
9821

info@acres.org.sg

Various animal protection:
animal testing; fur/wool/
leather; veganism; hunting;ritual killings+27 21 438 chairperson@bwcsa.co.za
2282
www.bwcsa.co.za

Various animal protection:
animal testing; zoos; animal
circuses; fur; bullfighting/fiestas; factory farming;
hunting.
ECEAE member+34 93 459 adda@addaong.org
1601
www.addaong.org

www.acres.org.sg

SouthAfrica1

Beautywithout
Cruelty

Spain
1

Asociación
Defensa
DerechosAnimal(ADDA)(Associatio
n for thedefence ofanimalrights)Lush Public Awareness Prize 2014 – Background Paper

26

2

3

Organisati Campaign
on

Phone

Email / web

IgualdadAnimal(AnimalEquality)+34 915222 218

info@igualdadanimal.org

Various animal protection:
animal testing; zoos; animal
circuses; fur; bullfighting/fiestas; veganism.
Conducts undercoverinvestigations and animal
rescues.
June 2013: Animal Equality
gave a presentation in theEuropean Parliament on the
campaign ‘Stop Vivisection’.

www.igualdadanimal.org

Animanatur Various animal protection:
alis
animal testing; zoos; animal
circuses; fur; bullfighting/fiestas; vegetarianism.
June 2013: Animanaturalis
gave a presentation in theEuropean Parliament on the
campaign ‘Stop Vivisection’.

www.animanaturalis.org/
home/es

Sweden1

Djurrättsalli
ansen(AnimalRightsAlliance)

Various animal protection:
animal testing; fur; bestiality;veganism.
Ongoing campaign against
primate testing.

2

Djurens
Rätt(AnimalRightsSweden)Various animal protection:
animal testing; fur; hunting;factory farming.
ECEAE member

SwitzerlandLush Public Awareness Prize 2014 – Background Paper

27

www.djurrattsalliansen.se+46
8-55591400

info@djurensratt.se
www.djurensratt.se12

Organisati Campaign
on

Phone

Email / web

Liguesuissecontre lavivisection(LSCV)(SwissLeagueAgainstVivisection)

Supports development of
non-animal testing methods
and takes legal action toprevent animal tests.
Publishes list of cruelty-freecosmetics.

+41 (0)22
349 73 37

admin@lscv.ch

ZurcherTierschutz
Association(ZurichAnimalProtection
Association)

Various animal protection:
animal testing; fur; farmanimal welfare.
Funds non-animal testing;has a representative on the
Zurich Animal Experiments
Committee and the Federal
Animal Experiments
Committee.

+41 44 261 info@zuerchertierschutz.ch
97 14
www.zuerchertierschutz.ch

BritishUnion forthe
Abolition ofVivisection(BUAV)Key issues include: primatesin research; cruelty-freecosmetics; animal testing ofhousehold products in UK;
REACH; Freedom of
information. Conducts
undercover investigations.
Co-ordinates the European
Coalition to End Animal
Experiments and Cruelty
Free International (global
campaign to end animal
testing for cosmetics).

+44(0)20
7700 4888

National
AntiVivisection
Society(NAVS)Part of Animal Defenders
International (ADI).
Animals in space research;
freedom of information;
World Day for Laboratory
Animals; Good Charities
Guide (charities funding nonanimal medical research).

+44 (0)20
7630 3340

www.lscv.ch

UK
1

2

Lush Public Awareness Prize 2014 – Background Paper

28

info@buav.org
www.buav.org
www.crueltyfreeinternational.org

www.navs.org.uk

3

4

5

Organisati Campaign
on

Phone

Email / web

Animal Aid+44(0)1732364546

info@animalaid.org.uk

Various animal protection:
animal testing; veganism;
horse racing; hunting;wildlife.
Vivisection campaigns
focussed on medical
experiments (e.g. charities
funding animal tests).

www.animalaid.org.uk

People for
the EthicalTreatmentof Animals(PETA UK)

Various animal protection:+44 (0)20
animal testing; veganism; fur; 7837 6327
circuses

Info@peta.org.uk

InterNICHE(Internation
al Networkfor
HumaneEducation)

Network of students,+44 (0) 116 coordinator@interniche.org
teachers and campaigners
210 9652
working for fully humane
www.interniche.org
education and training inmedicine, veterinary
medicine and biologicalscience. Produced awardwinning video on alternatives
available in nearly 20
languages; book describing
over 500 products designed
for progressive life scienceeducation; offers a global
Alternatives Loan Systems libraries of products available
for free loan, as well as
literature, support and advice
for teachers and students.
Conferences, seminars andtraining.

www.peta.org.uk

USA1

Coalitionfor
Consumer
Informationon
Cosmetics(CCIC)

Coalition of 8 national animal +1 888546- info@LeapingBunny.org
protection groups. The CCIC CCIC
“promotes a single
www.leapingbunny.org
comprehensive standard andan internationally recognised
Leaping Bunny Logo”.

Lush Public Awareness Prize 2014 – Background Paper

29Organisati Campaign
on

Phone

Email / web

2

The
American
AntiVivisection
Society(AAVS)Key issues include: Ban+1
aavs@aavs.org
Pound Seizure; End Animal
800-729-22
Cloning; Compassionate
87
www.aavs.org
Shopping.
In 2006, AAVS assumed theleadership role as Chair of
the Coalition for Consumer
Information on Cosmetics(CCIC).
Free phone app with guide toover 200 cruelty-freecosmetics companies.

3

HumaneSociety
Internation
al (HSI)

Launched ‘Be Cruelty Free’,a global campaign inpartnership with NGOs
worldwide. Active in key
emerging countries such as
Brazil, India, China.

+1
info@hsi.org
202-452-1100
www.hsi.org

4

The New
England
AntiVivisection
Society(NEAVS)NEAVS is the U.S. Executive
Office for Cruelty Free
International. Founding
member of the Coalition for
Consumer Information on
Cosmetics.

+1
info@neavs.org
617-523-60
20
www.neavs.org

5

PhysiciansCommittee
forResponsibl
e Medicine(PCRM)PCRM is Secretariat of theInternational Council on
Animal Protection at OECD
(ICAPO), which was formed
to incorporate alternative
methods that can replace,reduce, and refine animal
use in OECD guidelines andprograms.

+1
pcrm@pcrm.org
202-686-22
10
www.pcrm.org

6

BeagleFreedom
Project

Started in 2010, the Project+negotiates with labs to hand 1818-330-4
over animals for re-homing to 040
suitable private homes. 120
dogs have so far been saved
in 14 rescues.

Lush Public Awareness Prize 2014 – Background Paper

30

shannon@beaglefreedompr
oject.org
www.beaglefreedomproject.
org

7Organisati Campaign
on

Phone

Email / web

National
AntiVivisection
Society(NAVS)+1 312427-6065

navs@navs.org

In addition to general antivivisection campaigns,
include: fund to assist
sanctuaries; cruelty-free
product search;
AnimalLaw.com provides
access to legislation andlegal matters pertaining to
the rights and welfare ofanimals.

www.navs.org

Lush Public Awareness Prize 2014 – Background Paper

31

6

Public Awareness Prize winners 2013

Two organisations shared the Public Awareness Prize in 2013, receiving £25,000 each:
PETA, Laboratory Investigations Department, USA
http://www.peta.org/
For their high-profile campaigns against organisations that test on animals and that provide
support services for animal testing.
SAFE (Save Animals from Exploitation), New Zealand
http://www.safe.org.nz/
For publicising the use of animal-testing in national drugs regulation and helping consumers
to buy cruelty-free products.
Also shortlisted:
The Ghosts in Our Machine – Canada
www.theghostsinourmachine.com
Film based on the work of photographer Jo-Anne McArthur exploring human relationships
with animals and their exploitation in laboratories, farms, etc., around the world.
Andre Menache
Veterinary surgeon and scientific consultant for various NGOs campaigning against animal
testing, Menache is a prolific public speaker and author of many scientific papers andreports.
PETA India
www.petaindia.com
For its major role in the successful campaign to ban the testing of cosmetics on animals in
the country.
Beagle Freedom Project
www.beaglefreedomproject.org
BFP has rescued over 60 beagles as well as other animals from labs in 3 countries in thepast 18 months, rehoming them and raising the issue of animal testing to the public ininnovated and compassionate ways.
Coordinamento Fermare Green Hill (Co-ordinate to Close Green Hill) – Italy
www.fermaregreenhill.net
For engaging massive public support for the closure of a company breeding beagles forlaboratories; the seizing and rehoming by authorities of 2,700 dogs; encouraging politicalmovement leading to some cities declaring themselves ‘vivisection free’ and national
legislation to ban the breeding of dogs, cats and primates for testing and on certain areas ofanimal experimentation.
NOAH, Menschen für Tiere – Germany
http://noah.de

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Unique use of visual advertising, photographic and video materials to reveal the reality ofanimal testing to consumers.
Be Cruelty-Free Campaign – Humane Society International (HSI)
www.hsi.org/becrueltyfree
For its launch of ‘Be Cruelty Free’, a global campaign in partnership with NGOs worldwide,
and awareness, scientific and lobbying activity in key countries such as Brazil, India, China.
New England Anti-Vivisection Society (NEAVS)
www.neavs.org
Project R&R works to end the use of chimpanzees in U.S. research and release them tosanctuaries. NEAVS has provided sanctuary funding, including establishing Lifetime Care
Funds.

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