June 27, 2016
Shinichi Ueno
President and Group CEO
ASATSU-DK INC.
Securities code: 9747
ADK CSV Report

ADK hosts workshops for children

ＡＤＫ Global Workshop at Toranomon Hills
ADK (Registered name; ASATSU-DK INC., President & Group CEO; Shinichi
Ueno, Head Office; Minato-ku, Tokyo) is pleased to announce that it hosts “ADK
Global Workshop” for children in the atrium at the Toranomon Hills, where it ishoused. With the aid of an intellectual picture book, gaining popularity both at homeand abroad, the author of the book and ADK staff work together with children,
helping them create original art works. The workshops take place in multiple
languages of English, Japanese and Chinese.
ADK is increasingly working beyond the domain of the traditional advertisingbusiness, which is chiefly responsible for delivering advertisers’ messages throughmass media and such. It now aims to contribute to clients’ results more directly as aleading “Consumer Activation Company” which inspires consumers to take more
specific actions. We then have broadened our strategy to direct consumers’ way oflife and awareness toward better directions by harnessing ideas and skills we haveaccumulated, and create values together with communities around us. We believe
this is a social contribution commensurate with a responsible communication service
company.
Content business is a characteristic feature of ADK which marks the 60th
anniversary in 2016. Since “Eight Man”, first aired in 1963, we have engaged inplanning and creation of many TV animated programs as well as all kinds of sales
and promotion activities leveraging anime characters. ADK has a half-century
history of creating an anime age with children in each generation. For this reason,
we believe we can assist the development of children and their creative ability. Afterall, it is they who will shape the future,
The initial idea of “ADK Global Workshop”, one of “Kids Workshop” events to betaken place at Toranomon Hills during the summer break this year, came from anart experiment program with “Alphapet”, an intellectual picture book created by Ms.
Shiho Ishikawa, an ADK employee. You can create a variety of animals starting witha capital letter of A-to-Z by coloring and pulling them into shape. The workshop isdesigned for children to develop familiarity with foreign languages, with the supportof ADK Global staff who use English and/or Chinese in day-to-day work, while
engaging in creative activities.
ADK already introduced some programs in the past such as “Work experience forjunior high students”, “Children’s visiting day” for the employees’ families. We will
expand our activities to help the development of children through creativity only anadvertising company can provide along with language skills.
【Outline of ADK Global Workshop】
Date & Time： August 17, 2016, Wednesday, starting at 10:00 and 14:00 (twosessions)
Venue： Toranomon Hills atrium
Content： Workshop to create art works by using “Alphapet”, and intellectual
picture book
Age： 5-12 years old (Need to be accompanied by an adult)
Capacity： 15 (total 30)
Inquiry： adkpr@adk.jp【About “Alphapet”】
Fold an alphabet-shaped paper along the dotted lines, then, it turns into an animal
with the capital letter you have just folded. You will have all 26 animals from A toZ.

This is unique fusion of alphabets (English) and Origami art of folding paper(Japan). It is widely known that “thinking while using hands and fingers isbeneficial for the brain, especially children’s brain at the immature state ofdevelopment”. This work gives children a pleasure of creating things by themselves
and also learning English words. This is a perfect content which inspires children’s
artistic sense by making them indulged in learning language while playing,enjoying colors and shapes, folding and turning to different shapes.
“Alphapet” is now available in five languages of English, French, Spanish,Catalan and Thai in addition to Japanese. “Alphapet” Workshops have been takenplace in a number of museums, libraries, elementary schools here and abroad. Also
used in a variety of advertisements.

（Above: Photos taken at workshops in different countries）

Contact:
Hiroe Miura, Kie Yoshikawa
Office of Corporate Communications
ASATSU-DK INC.
Tel: +81-3-6830-3855