TOTAL LICENSINGBEYBLADE BURST SIGNS NEWOPPORTUNITIES AROUND THE GLOBEADK Emotions NY Inc, formerly
Sunrights Inc, have, announced
that Corus Entertainment Inc
will pick up season four of theanimated action series Beyblade
Burst Rise on Corus’ Teletoon
network in Canada.
Legendary Blader Valt Aoi has been
training the next generation of elite
Bladers at Spain’s BC Sol. One day,rookie Blader Dante Koryu witnesses Valt unleashing his newlyevolved Gamma Bey, Sword Valtryek.
To Dante’s surprise, Valtryek radiatesa golden light as it rockets aroundthe stadium. Inspired by the limitlesspossibilities of this “Hyper-Flux” state,
Dante seeks to achieve the same bondwith his Bey, Dragon. Here begins thestory of Dante and Dragon’s rise to
the peak of the Blading world.
The Beyblade Burst line continues toinnovate with an awesome new way
to battle: Beyblade Burst Hypersphere.
Hasbro has teamed up with ADK
Emotions NY Inc. to launch the innovative toy line featuring specialized
Performance Tips that enable tops toclimb the vertical wall of the Beyblade
Burst Hypersphere Beystadium, speed

For more information,
contact
ADK Emotions NY Inc.
(currently operatingas Sunrights Inc.) at+1 646-284-9801 or
info@sunrights-inc.
com

136

along the brink, and drop in on theiropponents for high-intensity battles.
Additionally, the new GT Chips takeBeyblade Burst Hypersphere top customization and gameplay to the nextlevel.
Beyblade Burst fans can expand theirplay digitally by scanning the codes on
Beyblade Burst Hypersphere tops’
Energy Layers to unleash the tops inbattle, and mix and match their components in the Beyblade Burst app.
The Beyblade Burst Hypersphere line
will be available early 2020 while Beyblade Burst Slingshock product will
also be available in major retailers
across the Western markets.
Following a successful multi-territory
promotion with Burger King, Beyblade Burst will further excite fanswith an additional launch in France
where diners can collect one of four
Beyblade Burst -inspired spinning tops
and figurines with every King Jr Meal.
This latest Burger King campaign is
one of multiple major Beyblade Burst
activations with key players in the
QSR industry.
“We’re so excited to see the growthof the Beyblade Burst brand acrossthe globe.The season four signing with

Canada’s Corus Entertainment alongside the awesome product launchwith Hasbro, as well as continued
brand promotions and activations will
excite our existing fanbase and create
a whole new generation of Bladers,”
comments Shuji “Shawn” Wada, President of ADK Emotions NY Inc.

SUNRIGHTS INC. TO
BECOME ADKEMOTIONS NY INC.
Sunrights, the US subsidiary of drights Inc recently announced a new
trade name, ADK Emotions NY Inc
effective October 1.
This follows the announcement inJapan of a merger between d-rights,
a Tokyo-based production and management company specializing in animation IP, and ADK Emotions Inc, aTokyo-based content and rights management company and subsidiary of
ADK Holdings Inc.

TOTAL LICENSING

Baby Shark Creators Gear Up To
Expand with their Newest Hit Bebefinn
When ‘Baby Shark Dance’ wasreleased in 2016, no one would expect
to see this 2-min animated music
video become a cultural phenomenon,
sweeping global music charts andstreaming platforms and making themost-viewed video on YouTube of alltime.
The Pinkfong Company is a global
entertainment company that createsand distributes some of the most
iconic IPs like Pinkfong and Baby
Shark. Available in 25 languages,
more than 6,000 Pinkfong contents
are serviced on a variety of channels
spanning Pinkfong apps, music andvideo streaming platforms, and linear
TV across the globe. With its awardwinning IPs, the company has built
a strong presence in digital spaces,
achieving over 120 million subscribers
and 70 billion lifetime views across its
YouTube channels.
The Pinkfong Company specializes
in turning original IPs into globally
beloved franchises in the changing
media landscape by quickly mobilizing
in-house resources to release
direct-to-consumer apps, consumer
products, and live shows while
securing key licensees to amplify brandtouchpoints. Through the international
success of Baby Shark, the company
has proven as a content powerhouse
where it continues to discover fresh
opportunities to build longevity
for existing franchises while48

developing original IPs to extend its
content portfolio.
The International Success ofBaby Shark
Pinkfong’s Baby Shark is more thanjust a catchy song for kids; This
digital-native IP became one of themost notable cultural phenomena,
spawning a viral dance challenge andgenerating over 1 million cover videos
online. Thanks to its popularity on

The combination of strong brandrecognition across the globe, multigenerational family appeal, andcontinued growth potential led
Pinkfong and Baby Shark to become
one of the most powerful franchises.
The Pinkfong Company has brought
more than 3,000 licensed products tofans through partnerships with over
500+ industry-leading brands andcompanies across multiple categories
including WowWee, Hasbro, Pampers,
Nestlé, Crocs, Johnson & Johnson, andmuch more.
Pinkfong is Set To Fuel Growthwith Its New IP
Perfectly positioned in the fast-paced
media environment, The Pinkfong
Company has ambitious growth plans
with Bebefinn, the company’s newest
hit 3D animated series about threelovable siblings and their parents.
Launched in April 2022, Bebefinn built
a strong global viewership on YouTube,surpassing over 5 million subscribers
and 1.2 billion views within a year of
its launch.

social media, Baby Shark swept the
global music chart, including Billboard
Hot 100 and the Official Charts,
while performing in over 200 cities
worldwide and engaging with morethan 150 million global fans. In early
2022, Pinkfong’s ‘Baby Shark Dance’
marked a historic milestone for thecompany by becoming the world’s
first video to hit 10 billion views on
YouTube, cementing its status as theplatform’s most-viewed video of all
time. Today, Baby Shark connects
kids and families across 244
countries through its songs
and stories, TV animatedseries, movies, interactive
apps, worldwide live tours,
merchandise, and muchmore. BABY SHARK’SBIG MOVIE!, Baby Shark’s
first feature-length original
animated film co-producedby Nickelodeon Animation, is
set to premiere holiday 2023 in
the U.S.

In addition, the hit series has expanded
beyond YouTube, making the Top 10
Kids on Netflix in 11 countries. On thebusiness side of Bebefinn, new ranges
in categories, including books, toys, live
shows and more will be rolling out
internationally throughout 2023. Stay
tuned for more exciting news about
Pinkfong, Baby Shark and Bebefinn.

TLA 49

TOTAL LICENSING

The World of MUZIKTIGER
Daewon Mediain South Korea
are enjoying
growing
success with
their brand
MUZIKTIGER
which is now
the most
popularcharacter in thecurrent Koreanmarket,particularly
amongstGeneration Z
consumers.

66

MUZIKTIGER is a compound word of‘Muzik’ which translates to ‘withouta job’ in Korean and ‘tiger’. MUZIKTIGER is the brand that symbolizes
everyone’s fantasy of being young, rich,and unbothered.
The illustrations used in the brandare based upon a tiger motif which isstrongly associated with Korean culture. Since the tiger has been a symbol from ancient times that defeats
bad luck, the brand has given a great
message of support during the recent
pandemic period.
The main character in the brand is
a carefree and optimistic tiger called
DDOONG RANG (Fat Tiger) who
likes to goof around and chill out
throughout the day.
Daewon Media currently have collaborated with approx. 70 brands within ayear covering all consumer productcategories including fashion, food andbeverage, personal care,tech accessories, homefurnishings, promotions
and more. The brand also
has more than 107,000
followers on Instagram, afollowing that has grown
rapidly and is more than
twice the figure from theprevious year.
Despite the downturn interms of licensing within
the infant and toddler
sector, MUZIKTIGER has
been expanding its target audience andhas collaborated with market-leading
companies including baby apparel from
Ettoi (Agabang & Company’s premium
baby clothing brand). In addition, they
have signed Mother-K (a premium
brand for mother and baby care essentials including diapers and hygienecare) for a range of baby bottles.
In addition, MUZIKTIGER collaborated with the luxury brand Gucci. For
the launch of Gucci’s new Seoul flagship store, Gucci Gaok, MUZIKTIGER
and Gucci designed the Kakao branded emoji set featuring DDOONGRANG which they provided as a giveaway during the event period. Morethan 60 million sets of Emojis wentout of stock in only five hours.
Coca-Cola also released the Kakaobranded emoji set with MUZIKTIGER
in order to promote their Fanta range
during Halloween 2021.
In terms of promotions, Coex, the malllocated in the center of Seoul, has featured a gigantic 8-metre character balloon of DDOONG RANG in the mainsquare of mall as a photo opportunity
for visitors.
MUZIKTIGER has also begun to attract popularity outside Korea. Langham Place Mong Kok in Hong Kong
held a recent mall promotion including mall decorations with a 3-metre
DDOONG RANG, a drawing exhibition, pop-up store and more.
On the promotional side, BCCard haslaunched IBK MUZIKTIGER credit
and debit cards using various artworks
in order to appeal to young adult customers.
In food and beverage, international
ice cream franchise Baskin-Robbins
launched DDOONG RANG-shaped

ice cream cake and rug as a premium.
Convenience store 7-Eleven launcheda variety of MUZIKTIGER products
ranging from popcorn to craft beer,targeting young adults and Lotte Confectionery launched a snack gift set in
a MUZIKTIGER designed package.
In terms of cosmetics, Etude House(Amore Pacific Group’s beauty brand)
released a MUZIKTIGER collectionof cosmetic products including eye
shadow palettes, lip tints, blushers andvarious premiums not only in Korea
but throughout other Asian countries
including Hong Kong, Japan,Taiwan and
Thailand. The collection has been very
popular and has gone viral online.
In addition, Spao, the apparel brandof E-Land Group which is consideredtrendy amongst Generation Z consumers, has released MUZIKTIGER
apparel including loungewear, sweatshirts, etc over several seasons.
On the home furnishing side, Nara
Home Deco has launched around 40
different items such as cushions, blankets, bedding, etc which are distributed
through Korea’s top three hypermarkets – Emart, Lotte Mart and Homeplus.
Finally, in the tech sector, Casetify,
which is a Hong Kong company thatdesigns and produces customized
unique phone cases and electronics,
has the exclusive MUZIKTIGER lineup
with a wide range of tech accessories
including phone cases, iPad cases, AirTag holders and more.

TOTAL LICENSINGNEW DIGITALDEVELOPMENTS
FOR BEYBLADE
Franchiseextends beyond
broadcast andconsumer productswith digitaldevelopments
accelerating theinternational
growth of the brand72

Animé specialist ADK Emotions
NY Inc. continues to accelerate thegrowth of BEYBLADE in key international markets, adding an official
TikTok channel to the brands digital
ecosystem that now includes YouTube,
Instagram and facebook.
A new frontier for the kids’ brand,
for more than two action-packed
decades, BEYBLADE has entertained
audiences through animation and toysand now, ADK is extending its reachin the digital space, responding to
demand from consumers for shorter
form and socially accessible content
on the platforms to which they arenative.
@beyblade_official showcases a variety of fast-paced and eye catching animated clips, character reels and battle
videos. Playing to the brand’s multigenerational strength, footage fromthe vast BEYBLADE content archive
will also be posted on the accountoffering young fans an opportunity
to explore the back catalogue as wellas giving fans of nostalgia the chance

to re-watch classic clips. An all-new
content program of product unboxing and ASMR content, or ‘BEY-SMR’
as fans call it, has also launched andwill be a regular feature of the brand’s
digital output moving forward.
With community and creativity at theheart of the brand, ADK Emotions
NY Inc. remains committed to collaborating with BEYBLADE influencers including Osvaruto in Mexico andBeyblade Geeks in Canada to promote the animation and content, new
toy concepts as well as updating fanson any brand related news.
The digital space provides a natural
home for BEYBLADE, chiming withthe brand’s core values of creativity,
collaboration and play which has been
central to the success of the property
since it launched in 1999. The TikToklaunch follows the hugely successful launch of the official BEYBLADE
YouTube channel (ex. Asia) which has
accrued more than 3 million subscribers since it launched in 2016. ADK
also thrived digitally when in 2020
the Pandemic forced the BEYBLADE
World Championships to move froma physical event to online, providing
BEYBLADE fans with a chance tobattle it out in a one-of-a-kind virtualcompetition during lockdown.

This growing digital presence compliments the solid slate of global
television partners that are currently
broadcasting the animated series including Disney XD currently showing
BEYBLADE Burst QuadDrive Season
6 and Netflix who is streaming BEYBLADE Burst Surge Season 5.
Alongside the digital and broadcast
success, BEYBLADE BURST is supported by a robust toy line fromglobal master toy licensee Hasbro.
Hasbro is a proven best-in-classpartner who shares ADK’s passion
for creativity and innovation whichis expertly translated in the regularly
refreshed toy range. Hero items include the best-selling Beyblade Burst
QuadDrive Cosmic Vector Battle Set
and Hasbro’s higher price point ProSeries aimed at core fans.
Exciting fans globally with their 20th
anniversary celebrations last year,
ADK Emotions will be on the groundat Licensing Expo in May and thecompany is scheduled to exhibit at
Animé Expo in LA from July 1-4 2022.
The expert team is looking forward
to connecting with key stakeholders and industry leaders once again,increasing their presence in person as
well as the online sphere.

TOTAL LICENSING

News from Studio 100
Studio 100 report increasing activity
on a number of properties as well as
new brands being added to their portfolio.

Australian animation studio Flying
Bark Productions, part of the Studio
100 Group, is currently producing thebrand-new CGI TV-series 100% Wolf
(26 x 22‘) as well as a CGI-animatedtheatrical movie. Both series and movie, will be available in 2020.
All global distribution rights (TV, licensing & merchandising) will be handled by Studio 100 Media/m4e. Studio
100’s Flying Bark Productions has
adapted the property from the popular Australian children’s novel 100%
Wolf by Jayne Lyons.
The feature film and TV series are in
production and a coinciding re-releaseof the first two books (a new thirdbook has recently been penned andis awaiting a release date. Initial licensees include Blue Ocean Entertainment
AG, Ravensburger, Sony Music and
SkyBrands.
Studio 100 Media/m4e and Playmobil(geobra brandstätter Stiftung & Co.
KG) have signed an extensive license
agreement for Heidi. The multi-year
agreement covers the worldwide
rights except for some territories in
Asia.
Starting in Q1 2020, there will be an
extensive Playmobil Heidi productrange on shelves, including figures andvarious play sets – and later in 202072

the Playmobil-Heidi-Advent calendar
will follow. And there will be dedicated Playmobil Heidi moving content,
small video clips for social media distribution and on the new Heidi website.
Studio 100 Media/m4e has appointed
IMC as licensing agent in LATAM andis working to extend the licensing program globally.
Mia and Me remains popular in German, particularly amongst 7 to 9 year
old girls. Season 4 is currently in production for a release in 2020/2021
comprising 26 x 23’. The current seasons are placed with more than 40
key broadcasters and VOD platforms
in more than 80 territories. A Mia andme movie is also in development for aplanned release in 2021.
Mia and Me is also very strong in social
media, with over 500 million YouTube
video views worldwide and more than
720,000 subscribers to its international YouTube channels. Mia is also atheme park icon at the Plopsa themeparks which attract more than 3 mil-lion visitors per year!
The licensing agent network spans thewhole world, including Empire Multimedia Corporation, Brand House, Planeta Junior, Alicom Licensing, UYoungor Merchantwise.
The international licensing program is
powered by strong partners, like Panini, Hachette Book Group, MSZ, Procos, Herding, Leomil, Rubies, Universal,
Edel: Kids, tonies, Simba Toys, Ravensburger or Schmidt Spiele.
In order to inform people on theimportance of bees, World Bee Day
was held on May 20th. Around thisdate, several promotions for Maya
the Bee took place, with a focus in
G/A/S, where Maya has its own “savethe bees” promotion: Project Poppy
Fields!
Maya acts as strong ambassador for
insects, biodiversity and sustainable
development. The initiative is done incooperation with Mellifera e.V. andseveral partners like WEPA pharmacies, Familie & Co (magazine) or Sonnentracht.
For this year’s campaign around WorldBee Day, Studio 100 expected to reach
1.5 million consumers.
New licensed products include yoghurts from Bauer, plush from Heunec, audio figures from tonies. A third
theatrical movie is in production. Its
working title is Maya the Bee – The
Golden Orb and it is planned for release in 2021.
Master toy partner Giochi Preziosi
launched a new toy line in September
2018. Other multi-territory partners
include Varta, Arkopharma and jbc.
Preschool brand Wissper is gaining
international awareness, being sold tomore than 100 countries worldwide,and showing strong performances inmarkets such as China, India, Middle
East, UK, Poland and Turkey.
The first Wissper app will be launchedin May 2019. It will be available in fivelanguages, containing mini games and aparents’ area.
Master toy partner Simba Toys has
successfully launched the toy line inmany territories including the Middle East in 2018, supported by strong
ratings on broadcaster MBC 3 who isalso acting as licensing agent for the
territory. Wissper’s second season is
now available – making 104 episodes
in total.

TOTAL LICENSINGSUNRIGHTS GROW BEYBLADE BURST PROGRAM
Sunrights Inc. has teamed up with
Burger King this summer to launch a
fun Beyblade Burst kids’ meal promotion
In addition, recent news for Beyblade
Burst includes new broadcast releases
in Australia, Belgium, France and Spain;a toy release update for the Slingshockin 2019; and Battle League tournaments currently underway across theglobe
This June, Burger King is releasinga Beyblade Burst Evolution themedfour-set collection of character figurines and spinning tops. Sunrights Inc.
plans to announce more exciting partnerships with major QSR partners
throughout 2019!
“This fantastic partnership is key tothe Beyblade Burst brand reaching
their target audience, commented Natasha Gross of Sunrights Inc., the New
York City-based entertainment rights
company that manages the brandoutside of Asia. “The ability to reach
Beyblade Burst fans across the world
through partners like Burger King,
adds another element to the exciting
Beyblade Burst universe.”
Earlier this spring, Japan announced
the fourth season for the animatedseries “Beyblade Burst: GachiI” (Japanese title) which launched digitally

on YouTube. Season 3 also launchedin Australia on 9Go! and Belgium on
VTMKIDS with the next upcoming
broadcast releases of Season 3 coming
up in France on Gulli and Spain on Boing this summer.
Broadcast is not the only way fans can
now engage with the brand.The rise inpopularity of streaming services, sees
Beyblade Burst catapult into success,breaking the 1 million subscribers
mark globally on the Beyblade Burst
official YouTube channel. The first original Beyblade Burst influencer series
created by the YouTube duo, Beyblade
Geeks, also collectively gathered over
2.5 million views with the count risingdaily.
Sunrights Inc.’s stellar roster of licensees is selling Beyblade Burst licensed
products globally. French publishinglicensee Gründ has sold over 86,000
in physical copies of Beyblade Burst
chapter books. Hasbro’s line of Beyblade Burst tops has also been gaining
international acclaim, with Beyblade
being named the #1 Action Figures
Property in Europe1 in 2018 by The
NPD Group, as part of its Retail
Tracking Service2 as well as the #1
Action Figure brand in France in 2018.
Hasbro’s new Slingshock technology,
launched newly in 2019, sends tops
into intense head-to-head clashes.

Fans can activate Slingshock strategy
by converting Performance Tips withspecially designed rail riding capabilities from Battle Ring Mode to Slingshock Mode.
Fans can also scan, customize andlevel up their Beyblade Burst tops in
the Beyblade Burst App to experience
the digital world of Beyblade Burst.
For 2019, Hasbro is bringing the excitement of the World Championshiphome with Battle League: the newest
feature to the Beyblade Burst app thatallows you to challenge your friends toa head-to-head tournament.
A worldwide phenomenon originatingin Japan in 1999, the Beyblade brand isin its third generation with Beyblade
Burst, broadcasting four seasons todate across the globe. Today, the brandcontinues to offer the ultimate battling
experience to its fans with more than
10 million tops sold in over 20 countries (within Sunrights Inc.’s managed
territories) as of March 2018.
Sunrights Inc. plans to continue expanding Beyblade Burst international
success at Licensing Expo 2019. Visit Booth #S256 or contact Natasha
Gross at natasha.gross@sunrights-inc.
com for more information.
To learn more about the Beyblade
Burst universe and stay updated on
the latest Beyblade Burst news, visit
the official social media channels on:
Facebook, YouTube, Twitter and Instagram. Contact the Sunrights Inc, teamfor images, video footage and interviews at email: jonathan@juice-design.
net.
Sunrights Inc. is an entertainment
rights management company backed
by one of the top advertising agencies
in Japan, Asatsu DK, and the trading
conglomerate Mitsubishi Corp.
Located in New York City, Sunrights
directly manages the development ofintellectual property globally outsideof Asia.
Learn more at http://sunrights-inc.
com.

90

TOTAL LICENSING

LICENSING JAPAN
Licensing Japan, held in Tokyo between
3 and 5 April, proved to be anothersuccessful event with over 1500 properties gathered together under one
roof and visitor levels substantially up
from last year’s event.
In all, including visitors to the concurrent Content Tokyo, the show attracted 48,549 visitors – an increase of
5,955 over 2018.
A major feature of the show was the
Matching System – an online support
service from which exhibitors and visitors can search what they are looking
for and request information and/or an
appointment.
The number of visitors registered to
the Matching System reached 1792and more than 1000 appointment
were set during the three day show.
In fact, one of the exhibitors, Kensin,
fixed 34 appointments with both Japanese and international visitors. Another exhibitor, Fuji Television Network,
received ten appointment requests
from visitors. They are now fully expecting that some of the results ofthese appointments will led to merchandising for events/TV commercials
in the near future.
Based on its unique culture such as
Manga, Anime, etc., Japan has a mature
market where people are familiar withcharacters. At Licensing Japan visitors
were dedicated to find new properties
including international ones. To appeal
to visitors and the Japanese market,
more and more international properties are showcased at Licensing Japanevery year.
With blinking eyes, fleshly lips, big belly and a unique hairstyle, B.Duck (Ens
Global Marketing) is Hong Kong’s No.
1 duck character, which attracted attentions from apparel manufacturers
and goods manufacturers.
A Brazilian company UP Content exhibited their iconic brand, Bubu and
The Little Owls, which will be broad-92

casted on Disney Latin America in
2019. The owl family was warmly welcomed by Japanese licensees.
There were also international pavilions, representing the IPs of theircountries/regions including Chungnam
Culture Technology Industry Agency(CTIA) pavilion (Korea), Fresh Taiwan
pavilion (Taiwan), TAITRA pavilion(Taiwan), Thai Animation & computer
Graphic Association (TACGA) pavilion (Thailand).
Licensing Japan also welcomed moreinternational visitors this year and is
rapidly becoming the centre of the licensing business in Asia. In 2019, leading licensees were invited as Special
Overseas Guests from both Korea
and China.

Next year’s Licensing Japan willagain be held at Big Sight inTokyo from 1st to 3rd April.
For more information, contact:
Exhibitors:
www.licensing-japan.jp/ex_en/Orlicensing-e@reedexpo.co.jp
Visitors:
www.licensing-japan.jp/inv_en/Orvisitor-eng.licensing@reedexpo.co.jp

TOTAL LICENSINGThe 2019 Asia Content & Entertainment Fair in Gwangju (2019 Gwangju ACE Fair) will take place from September 26 to
September 29 at the Kimdaejung Convention Center, located in Gwangju, Republic of Korea. Main exhibition categories include
Broadcasting, Animation, Game, Character, Knowledge Information, Content Solutions, and Culture Content Licensing. As Korea’s
most comprehensive cultural content exhibition, Gwangju ACE Fair continues to expand into industries relating to entertainment
and welcomes participation from new and emerging categories.The ACE Fair Secretariat and the Gwangju Information & Culture
Industry Promotion Agency (GITCT) have been supporting the growth and development of local companies. For a complete list ofcompanies that are part of the GITCT incubator program, please visit their website at http://www.gitct.kr/eng/.
Animalgum HamaHama
by Sangdan StudioSpace Bug
By Studio W.BABA

The best type of gluttony! Load and Hoody’s
gluttony and fitnesstrainer. Woopy whotries to stop them. Will
the heroes meet theirgoals and escape fromthe gym?

A space station lost in
space. Cricket Hakase
and spider Marubo
awaken the chironomid
Midge from a long sleep.
Midge and his friends
leave the space station.
The insects’ spaceadventure to return toplanet Earth begins.

Jurassic Cops
By Studio Button

PimpimBy Pingo Entertainment

Baron Munchhausen
is a historic showman.
His show is a mix of
illusions and scientificdemonstrations. It portrays a unique discovery that challenges theminds of the audience.

65 million years ago,
5 members of Jurassic
Cops locked the Death
Varian on the moon.
Today, Jurassic Cops in
the form of vehicles liveon earth. The leader, Dr
Joo, appoints Gongchan
as a Jurassic Commander.

Day by day Aram andfriends take a trip andmake new friends.
Whenever they encounter something new
they face emotions andlearn how to express
them through dance
and music.

Roger and Goldi
By e-motionbooks Inc

Storm Warriors
By Studio Navy Co Ltd

Nana’s Family
By GoldFrame Studios

Humans and AI - acrossroads of survivaland evolution. A journey to find reasons andorigins.

Heneul, Hyesong
and Eunha try to be
the best Dron Battle
Fighter player in theworld. The friendshipand confrontation
between three friends
is explored.

A charming novel
story about a genius
girl Nana and her cuterobot friends.

Monster Mansion
By Xin Animation

Bread Barbershop
By Monster Studio

Duda & Dada
By Eyescream Studio

The tale of Mori andJiri, the guardians of themansion who protect
the pyramids from Doriand Gulta.

The premium bakery
in Seoul where breadand desserts compete
to be displayed. So
the burned and ugly
bread can’t go onto thedisplay stand.

The story of how ayoung happy go lucky
mole, Duda, discovers the world above
ground and befriends
an explorer, Dada.

Fairytale
Adventures
By Culture Planet
There are fairy tales in
Story Lane. However
the villains always try
to interfere with their
imagination. Despite
this, can the elves send
the books safely to thechildren?
Mindblowing
Breakthroughs
By Grafizix

Pricing and registration available at www.acefair.or.kr
Please direct all inquiries to the ACE Fair Secretariat (e-mail: os@acefair.or.kr phone: +82-62-611-2247)
136

TOTAL LICENSING

Kennedy Publishing:
The Acquisition Publisher of Choice
A conversation with
Sophie Rowlands,
Kennedy Publishing’s
Licensing Director

Tell us about your exciting
acquisitions for 2023
Kennedy Publishing are first and foremost an acquisition publisher and
we’ve built a successful business model for taking on titles over the last 18
years, with multiple launches on thehorizon for 2023.We can confirm that
Kennedy will be publishing Top of thePops and Go Jetters magazines, bothof which are licensed from BBC Studios. Go Jetters will join our strong
portfolio of pre-school acquisitions,
including Peter Rabbit, Octonauts
and Mr Tumble. The brand encourages
children to be excited by adventureand exploration while learning
about our planet.
Top of the Pops first

the highest quality offeringson the newsstand. This isachieved byour specialised
team that cangive each title
the attention it
needs to deliver
unique, high-value
products that educate and engage children.
We will also be exporting both titles, forthe first time ever, tooverseas English-speaking territories including Australia and
New Zealand.

What do you look for when
acquiring titles?

launched in 1995, and at its peak soldover 100,000 copies per issue. Kennedy are proud to have been able to savethis title from closure and now havethe opportunity to keep this heritage
brand going.

What are your plans todevelop these titles going
forward?
Both titles will be given what hascome to be known in the industry as
the ‘Kennedy Effect’: an editorial, gift,design and distribution refresh that
ensures our magazines are some of

22With our years of experience, we canpinpoint successful brands thathave the potential for further
growth. We focus on identifying
brands that are trusted by parents
and children, brands that have engaging stories behind them and heritage
or evergreen brands that need reinvigorating with a fresh outlook andapproach.
When we acquire a new title, we havea long-term vision — many titles inour portfolio have been published forover ten years. The most important
thing to consider is how our readers would respond to the brand. If

it’s trusted and likeable then,regardless of a brand’s presence on television or in toy
aisles, we can make it work.

Can you tell us
about yourprevious
acquisition
successstories?
Since our formationin 2005, we haveacquired over 20
titles. Acquisitions
are in our company DNA
and we are committed to bringing
children their favourite brands. We
have increased sales on some acquisition titles by over 90%, including
Barbie and Blaze and the Monster Machines. Our transformation of thesesales figures has allowed us to build
trust with licensors and established
Kennedy as the acquisition publisher
of choice, which has contributed toour ranking as the second-largest children’s magazine publisher in the UK.

Anything else you’d liketo share about Kennedy’s
outlook on 2023?
Acquisitions will always be the backbone of what we do but we are consistently proving ourselves as a fantastic publisher for new brands too.
We don’t just capitalise on the initiallaunch popularity but ensure we nurture brands for long-term growth,meaning the magazines can remain on
the market for many years to come!
Many of our titles have outlived thebrand’s TV shows and toy lines.
We are undoubtedly entering a timeof uncertainty for the children’s magazine market but by continuing to focus
on what we do best, producing highquality, educational and fun magazines
for children, we are confident that wewill weather the storm. Watch thisspace for even more acquisition announcements…

TOTAL LICENSING

It’s been anothersensational year
for Pokémon, with
the iconic brandbuilding on theincredible successof its 25th
anniversary year
in 2021, which
saw it scale
new heights.

The Power of

Pokémon continues to soar through adynamic programme of activity acrossits multiple pillars. Ever innovative, aseries of exciting new releases andcreative collaborations are keeping thebrand at the forefront of pop culture
and driving a fresh surge in popularity.
Pokémon toys continue to fly off the
shelves, with the brand continuallya UK top 5 toy property 2022. As of
November, it was #4 property YTD.
New releases and refreshes of the
toy range are boosting its success.
Popular examples include Jazwares’
cuddly 5” sleeping plush and corduroy
plush, and articulated Flame andFlight Deluxe Charizard, plus seasonal
holiday calendars for Halloween andChristmas.
Funko and Mattel have also enjoyedincreased sales and added to theirgrowing range of Pokémon products,
including Mattel’s MEGA Motion
Pikachu and MEGA Adventure Builder
sets, plus collectable new Funko
characters including Pikachu, Eevee,
Mewtwo, Vulpix and Grumpy Pikachu.
Meanwhile,
November’s
official
Squishmallows launch on the Pokémon
Centre UK was a huge success, with30

the release of the huggable plush
selling out.
Buoyant toy sales have been supported
by an incredibly strong programme ofout-of-aisle and promotional activity
across retailers which looks set todeliver Pokémon’s biggest toy year
to date in the UK. Highlights include
a dynamic toy space activation in
Harrods which launched alongside theWorld Championships – held in the
UK for the first time ever – in August.
At Tesco, a cross-category pallet
promotion launched in 400 stores in
November – double the store countfrom 2021.
Pokémon continues to forge exciting
partnerships to offer fans new
and increasing ways to interact
with the brand. Some key apparelcollaborations this year included
super cool footwear for kids andadults from renowned brand Clarks inAugust; a fun fashion collection withASOS in July; and a series of special
collections with Zavvi throughout theyear, from an Arceus inspired range, aPokémon day collection, a Legendary
Pokémon range and one tied into the
new Pokémon Scarlet and Pokémon

Violet video games.
The Pokémon Trading Card Gamecontinues to break records, helpedby the release of the Pokémon GO
expansion, a special collaboration
inspired by the popular mobile game
Pokémon GO.
This year’s eagerly awaited Nintendo
Switch video game launches included
Pokémon Legends: Arceus in January,which took trainers into the pastof the stunning Sinnoh region; andNovember’s Pokémon Scarlet andPokémon Violet, a new evolutionary
step in the Pokémon main series
exploring an open world where
various towns with no borders blend
seamlessly into the wilderness.
And there’s no let up to the exciting
activity in 2023! Covetable new toys
are coming, including first partner
Pokémon from the Pokémon Scarlet
and Pokémon Violet games, while
the innovation continues withmore dynamic retail activations andimaginative collaborations on thehorizon – all set to take to build on
Pokémon’s position as one of themost popular and successful global
entertainment brands.

2022 年，V&A（英国 Victoria
and Albert Museum）在全球范
围内推出了各种产品类别的首次
亮相。V&A 屡获殊荣的授权计划为被授权方和零售商提供了几乎无限的设计灵感来源，使其能够实现其高级国际商品计 划的持
续增长。
V&A 在时装、儿童服装和家居用品领域推出了九项新合作，实现
了强劲增长。
除此之外，V&A
的天猫旗舰
店现在还推出了 200 多种新
的 和 独 特 的产品，以博 物 馆 档
案 中 的 丰富内 容为灵 感，增强了被 授 权 方可以访问 的 各种
商品 。包 括 维 多利 亚 时代 艺 术
家 Sir John Tenniel 的作品，
他为 Lewis Carroll 的 Alice‘s
Adventures in Wonderland
所作的备受喜爱的插图在 V&A
的展览 Alice：Curiouser andCuriouser 在整个 2022 年期间
巡游了东亚。
一 代 又一 代 的 孩 子 都 受 到 了
Alice in Wonderland 的启发，Sir John Tenniel 的迷人插图至今仍与以往一样重要，因为它们继续激励着品牌和客户。
Alice 的创意好奇心体现在 V&A
与 Mido House 的合作中。

8

Alice 和她的朋友 Cheshire
Cat、Hatter 和 White Rabbit 以现代多彩的图案为背景，在高支棉质背景下进行了细致的刺绣。
从 Alice 的奇幻世界到迷人的 自 然 世 界 研 究 ，女 性 品 牌
Hopeshow 的灵感来自 V&a
系列中的一系列新奇的新艺术作品。Hopeshow“Fantastic

授权概览中国N a t u r e ”系 列 的 声 明 作 品
聚焦于 1897 年法国艺术家
Maurice Pillard Verneuil 和
Eugène Samuel Grasset 的作品集“L’Animal dans laDécoration”中的装饰，他们鼓励设计师重新评估动物和植物形态在装饰美学中的地位。
Hopeshow 和 V&A 之间的每一次合作都为激发每个人的好 奇
心和鼓励发现提供了机会。该系
列产品在网上、商店销售，并于
9
月在北京成立了一家专门的
V&a 快闪店。
V&A 的天猫店从新艺术主义艺术家 Alphonse Mucha 作品中的时尚花卉和有机形式中汲取灵感，推出了一系列时尚珠宝，
灵 感 来自他为法国印刷公司
Champenis 创作的最著名的平版画。1896 年的“Zodiac”是一个充满神秘符号的空灵设计，
采用先进的珠宝技术重新打造，
赋予了 Mucha 立即可识别的风格，使珠宝集成为艺术与时尚的
完美融合。
自然世界是日本美学的中心，艺术家们继续与自然合作，创造出
卓越的和服。
与 Kyoto Marubeni 的新合
作，将 传 统 的日本 纺织 技术 与
William Morris 等创意运动天才设计师的工艺美术时代的图案
融合在一起。Kyoto Marubeni
与 V&A 的研发团队一起工作，从
博物馆的档案中挑选了 Morris
著名的 花 卉面 料 和 壁 纸，并 挑选了一 些 他充满 活力的设 计，如 Pimpernel 和 Cray，以及他同时代的设计，例如 Arthur

Heygate Mackmurdo 和 Lewis
Foreman Day。然后，他们着手
将 19 世纪的印花转变为一系列
纺织品，包括和服、披肩、围巾
和手提包。Kyoto Marubeni 精心而美丽地重新 绘制了独特而丰富的工艺美术图案，将拱形树
枝和精致的花朵优雅地放置在丝绸和服和配饰上。
V&A 探索时尚、美容和艺术之间
正在进行的对话，与 Healer B
合作，于 2021 至 2022 年间在
韩国和日本推出护肤、身体护理和化妆品品牌“V&A Beauty”。V&A Beauty 的产品和包装涵
盖了不同的时代和风格，以博物馆档案为灵感，以复杂的图案和摄影为特色。2022 年，首尔的四家 V&A Beauty 商店在顶级
百货公司 Shinsegae、Hyundai
和 Lotte 成功开业。还推出了快 闪 店，其中 包 括 位于首尔 现
代 的 一 家体 验 店。该品 牌 的成功让 V&A Beauty 登上了《WMagazine Korea》杂志，并与韩
国名人 Monika Shin 合作推出了《Vogue Korea》。计划在 2023
年推出新产品，同时在东亚进行
进一步的国际扩张。
V&A 成立使命的一个重要部分
是向所有人提供其世界 级的收藏，以支持创意产业，激发想象力并激励下一代，并通过他们在日本、香港和韩国的工作，以及与中国的 Alfilo Brands 和天猫
合作，他们继续通过新的产品系
列和零售体 验为东亚各地的人
们带来 V&A 的奇迹，2023 年将
推出许多令人兴奋的产品。