VISITOR FIGURES

324,400 Visitors

Greetings
Thank you very much for your participation and commitment to TOKYO AUTO
SALON 2017.
We are delighted to announce that the 35th TOKYO AUTO SALON achieved a
successful conclusion of its three-day run. The 2017 show again took place at theentire Convention Complex of MAKUHARI MESSE occupying International Exhibition
Halls 1 - 11, Makuhari Event Hall, International Conference Hall and Outdoor Arena. On
top of this, we introduced two new content in two new venues for this go-round. One
was the street demo run event involving the closure of trafﬁc lanes that made possible
by taking advantage of National Strategic Road Occupancy Project (special provision
to the Road Act concerning area management). The other was “Riding Shotgun”(ride-along experience in a passenger seat)” at the adjacent ball park ZOZO Marine
Stadium. We had over 300,000 visitors overall for the two years running and TOKYO
AUTO SALON 2017 owes this huge success to all of you concerned. Your untiringcontribution and dedication are deeply appreciated.
We hereby provide a report on the 2017 show along with the results of visitor
survey questionnaire conducted onsite. The results show visitor proﬁle including theirlifestyle with car, current trends of how they get their cars tuned up/dressed up, andcomparison with last yearʼs analysis. We would be happy if the data could serve a
useful purpose to your future business.
TOKYO AUTO SALON keeps serving as a driving force to enrich the Japanesecustom car culture, and continues unremittingly with our efforts to be the best autoshow in the world. We are always striving to improve the show to cater for exhibitors
and visitors alike. Thank you in advance for your support and encouragement for theshow to stay engaging.
We would love to see you again at TOKYO AUTO SALON 2018 scheduled
between January 12 and 14, 2018 at the MAKUHARI MESSE.
Masaharu Sakai
Executive Director
Tokyo Auto Salon Association

About the Show■Oﬃcial Name : TOKYO AUTO SALON 2017
■Dates : Friday 13th, Saturday 14th and Sunday 15th January, 2017
■Venue : MAKUHARI MESSE International Convention Complex(Halls 1-11, International Conference Hall, Makkuhari Event Hall and Outdoor Arena)
2-1 Nakase, Mihama-ku, Chiba-city, Chiba■Show Hours :● Fri, 13 Jan Trade and media day. Open limitedly to premium ticket holders.
9:00am ‒ 7:00pm (9:00am ‒ 2:00pm: silent time)● Sat, 14 Jan Open to public.
9:00am ‒ 7:00pm● Sun, 15 Jan Open to public.
9:00am ‒ 5:00pm■Admission :● Premium ticket (good for Friday after 2:00pm)
Advance purchase: ¥2,600 / At the door: ¥3,200● General ticket (good for one day either Saturday or Sunday)
Advance purchase: ¥2,200 (adult 19 and over) / ¥1,700 (junior 13 to 18) / At the door: ¥1,800 (ﬂat fee for all ages)* Children 12 and under are free (must be accompanied by adult).
Advance tickets were available at:
T-TICKET, TOKYO AUTO SALON Online Ticket, Lawson Ticket, e+ (e plus), Ticket PIA, Seven Ticket, YAHOO! Ticket and JTB■Promoters : Tokyo Auto Salon Association (TASA), Tokyo Auto Salon Committee■Co-Promoters : Ministry of Economy, Trade and Industry, Ministry of Land, Infrastructure, Transport and Tourism
Chiba Prefecture, Chiba City, Nippon Auto Parts Aftermarket Committee (NAPAC)
Japan Automobile Manufactures Association, Inc. (JAMA), Japan Automobile Federation (JAF)■Supporting Organizations : GRAN TURISMO, avex Group, T-POINT, TOMICA, PUMA Japan K.K., VITABON, CAR TRADE■Special Partners : MAKUHARI MESSE, San-ei Shobo Publishing Co., Ltd.
■Partners : ASEA Division, JAWA Division, JASMA

Custom Car Fan Base is Unflagging.
Venue was Brimming with Enthusiasm of a Bumper Crowd.
Having celebrated its 35th anniversary,
TOKYO AUTO SALON 2017 took place atthe entire Convention Complex of
MAKUHARI MESSE occupying International
Exhibition Halls 1 - 11, Makuhari Event Hall,International Conference Hall and Outdoor
Arena. For 2017, we launched a newspectacular content “Riding Shotgun” at theadjacent ball park ZOZO Marine Stadium
peripheral road, featuring an enticing lineup
of custom cars and the latest model cars togive you a ride-along experience. It was oneof the highlights of the 2017 show that
ended up as a queued-up programme.
Now letʼs take a look in the daily
attendance breakdown. Friday was 102%
over the previous year, Saturday was 101%busy Friday to take their time to enjoy theshow. The overall attendance was morethan 320,000 for the second year in a row

2:00pm ‒ 7:00pm

Total attendanceover the three days

and Sunday was 96.6%. The ﬁgure shows arecent tendency that visitors prefer lessFri, Jan 13

The number of visitors

324,400

Sun, Jan 15

9:00am ‒ 5:00pm

121,569

122,387

TOKYO AUTO SALON 2017 turned out toTrend in attendance over the past three years

be extremely successful.

Total

Per day

Year-on-year rate
325,501 324,400

Fri

The youth today are generally regarded
as being indifferent about automobile andhave no problem with leading a carless life.

32

And yet, the 3-day TOKYO AUTO SALON

31

2017 had legion of visitors of all ages
including many young people and families.
This fact made all of us reinforce our belief
that, with the continuing interest in theautomobile, the world of custom cars keeps
on growing.

Sat, Jan 14

9:00am ‒ 7:00pm(99.6% over the previous year). With theslight decrease, it is glaringly obvious

80,444

309,649

30
29
28

13

105.1％

99.6％

129,072

104.4％

11
10
9
8

26

7

25

6

24

5

23

125,458

121,569

121,176

122,387

110,160

78,86780,44470,417

4

22
0

Sun

12

27

（10K）

Sat

2015

2016

2017

0
（10K）

2015

2016

2017

EXHIBITOR FIGURESEVENTS

Featuring a Dynamic Blend of Exhibitors,
TOKYO AUTO SALON Has it ALL.
With the expansion of exhibition space to International Exhibition
Hall 9-11 (North Wing), TOKYO AUTO SALON has been taking placeat the entire Convention Complex of MAKUHARI MESSE since 2013.
TOKYO AUTO SALON 2017 in this gigantic space was lined withevery level of automobile industry including domestic leading

Live Performances

Outdoor Arena

More Fun Events

sqm arena with 4,860 seats, TOKYO

we gave the adrenaline pumping

2017 Event Stage such as GRAN

AUTO SALON offered powerful live

“MOTORSPORT DEMO RUN“ performed

TURISMO competition and a variety of

performances played by a brilliant

by various racing cars, as well asawards ceremonies including Tokyo

lineup of 18 performers.

test-drive-and-review of the worldʼsInternational Custom Car Contest.

Based in the Event Hall having 3,098

automakers and foreign car importers coexisting alongsideaftermarket parts manufacturers, custom car shops and car-related
accessory shops who exactly are the backbone of the custom car
culture.
For the 2017 show, 458 exhibitors took part in (102.5% over the

Featuring a purpose-built racing track,

premier cars.

previous year) which were a record high in 35 years of TAS history.
It is our lifelong conviction that we always try to offer a good

VISITOR PROFILE

platform for as many companies as possible to showcase theirproducts and technologies. The more exhibitors we have, the higher
visitor satisfaction can be achieved. This should draw more visitors

Age Group

into the next show onwards.

Q

Under 10sponsor/supporter booths)” were 121 units up over the previous

60 and over
1.4%

year. The ﬁgure tells the showʼs scale expansion as well as more

Number of exhibitors

worth participating in. In recent years, you see trend towards anincrease in booths standing out for creativity. On top of that, quite a458

Number of vehicles exhibitedis a big draw and provides a great deal of enjoyment to visitors.

Number of booths

boost its event value by adopting a multiple approach. To achievethis, we will create a more hospitable environment for the exhibitors
consumersʼ trends.

880

850

800

400

700

0

2015

2016

2017

4,500

4,163

4,265

4,320

2,500

500

2,000

2015

2016

2017

0

1.4%

25.5

Q

30ʼs

40ʼs

23.7%

37.6%

37 and over
31ー36

90

60

29.4 28.7

40
30

23.2

20.7

10
0
（％）

53.1 44.3 52.7 53.7

The car is absolutely
essential to achieve
my own desired lifestyle.

No
54.1%

34.4%

61.6

14.6
24.3

24.1 19.7

18.0

16.7
23.1 26.5 25.7

18.7

16.5

14.5

13.8

16.5 14.4

15.1

24.6

15.3
14.9

17.7 16.1

What customization have you made to your car?
When did you make it?

Suspension
Tyre

13.6
15.1
9.7

'09 '10 '11 '12 '13 '14 '15 '16 '17

53.7

6.4

Brake

10.0

Silencer / exhaust

11.4
5.5

Body kit

9.0

Navigation system

11.4

Audio / video

6.6

Light / illumination

9.3

Interior

7.8

（％） 0

62.8

45.0

17.7

Engine

66.2

35.9

30.3

Wheel

multiple answers

36.8

16.9

Car seat

17.5

20

2017

Under 24

37.1
48.8

50

2016

25ー30

100

70

2015

The car is moreof a hobby which
is one of many
enjoyments of
mine.
33.9%

33.1

80

3,000

600

0

22.3%
24.7

3,709
208

3,500

350
300

20ʼs

0.1
4.1

4,320

Number of booths

4,000

414

1.1

Trend in Age Group

Number of vehicles exhibited
900

11.4

850

Trend in the number of exhibitors over tha past three years

450

14.7%

Year-on-year rate：101.3％

Fee-charging booths
Vehicle display boothsand do our utmost to cater to their needs while keeping up with

879

50ʼs

Year-on-year rate：96.6％

TOKYO AUTO SALON will always make our very best efforts to

Yes
45.9%

10ʼs

Year-on-year rate：102.5％

few exhibitors now sell goods and run in-booth events, both of which

Have you had yourcar customized?

0.3%

Figures on exhibitorsrichness of content; thus it proves TAS is even more important event

458

I am a car enthusiast,
thus the car is what I
live for.
29.5%

0.0%

Q

As the car is nothing
more than a transport
device, practicality
and cost are above
everything else.

Other 0.8%

2016

record-high 4,320, of which “fee-charging booths (i.e. other than

447

Which is most similar to your attitude
about car?

2017

The number of booth units participated were the TASʼs

Number of exhibitors

More fun events were offered on TAS

20.6

14.2

27.3

17.3

46.5

35.1
20.6

15.1

33.7

24.7
30.3
23.7

17.1
14.8
10.8

10

41.7

24.1
Last year

18.6

20

30

40

50

2015 or earlier

60

70

TOKYO INTERNATIONAL CUSTOM CAR CONTEST 2017Media Attendance

Three winners each are voted in eight categories, of which the top winner will be chosen
as the category’s best. TAS then engages fans in the post-show online vote, and the top
vote-getter will win the Grand Prix.

TOKYO AUTO SALON 2017 had a cumulative total of 1,738 membersof the media from 985 titles, and consequently got a lot of media
exposure on TV, newspapers, magazines, websites and suchlike.
Date

Category

Eligibility for Participation

How the Winners Get Chosen

Television

Any vehicle exhibited on TAS 2017
except purpose-built racing cars/pastcontest entrants is eligible for an entry
into the contest to compete on
excellence in car-tuning achievementsthat satisﬁes requirements of therespective categories.

Winners in each category are
determined by the visitor vote (aspart of the questionnaire survey
conducted during the show on
Friday and Saturday).

Radio

How the Custom Car Grand Prix
Get Chosen

Magazine

Contest Categories
The contest has eight awards
categorized according to how the car
has been tuned/customized to the task
it was intended to perform rather than
the type of base vehicle.

NewspaperNews Agency

Automobile-related
Publication

TA S m a k e s t h e e i g h t t o p w i n n e r s ʼphotos accessible on our oﬃcial
website, and calls for online fan voting
to choose one for the best - Custom
Car Grand Prix of the year.

WEB
Industry-speciﬁc
Publication
Overseas MediaAward Winners in Each Category
Best
Concept Car
AwardBest Concept Car Award recognizes themost outstanding concept car of the year
based on one of the following criteria: 1) a
totally original vehicle that has been
manufactured in an inventive approach or; 2)
a production car-based vehicle that has
been signiﬁcantly modiﬁed to achieve
performance improvements as well as
distinctive interior/exterior appearances. In
either case, the winner must be a potentiallyadvocator of an entirely new concept which
is not seen in any conventional categories.

Best
Sedan
Award

Other

Award
WinnerBest
Tuned CarAward

MUGEN GARU

entered by
MUGEN

Award
WinnerSKYLINE Premium Sport Concept

Best
Imported Car
Award

Best
K-car/Compact Car
Award

TOKYO

International

Custom Car
Contest2017

GRAND PRIXAWESOME PINK☆PINK C-HR

entered by
MONZA JAPANAward
WinnerPORSCHE 911 Carrera

Best K-car/Compact Car Award
recognizes the most outstanding
K-car/compact car (light motor
vehicle) of the year that has been
manufactured to achieve performance improvements as adesirable k-car/compact car. The
key criteria for consideration areenhancement in the ﬂexibility andusability of the utility space,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

Best
ECO CarAward

entered byStudio ALLICA

Best ECO Car Award recognizes themost outstanding ECO car of theyear that has been manufactured
to achieve performance improvements as a desirable ECO car. The
key criteria for consideration aretuning excellence to reconcile bothmore power and fuel eﬃciency,
enhancement in the ﬂexibility andusability of the utility space,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

*All exhibitors and vehicles on display at TAS 2017 are available on our official website. * in Japanese only

6

3

228

45

10

No. of titles

10

3

1

No. of visitors

20

4

1

No. of titles

35

5

1

No. of visitors

60

6

3

No. of titles

9

2

3

No. of visitors

12

2

3

No. of titles

50

6

2

No. of visitors

65

6

2

No. of titles

206

26

14

No. of visitors

398

36

25

No. of titles

186

36

22

No. of visitors

284

87

65

No. of titles

25

5

2

No. of visitors

50

6

2

No. of titles

123

34

18

No. of visitors

157

86

46

No. of titles

20

2

1

No. of visitors

26

2

1

No. of titles

793

125

67

No. of visitors

1,300

280

158

138
283
14
25
41
69
14
17
58
73
246
459
244
436
32
58
175
289
23
29
985
1,738

Hall 7・8

entered by
TOPSECRET

200%
134%
100%
100%
205%
197%
280%
113%
85%
76%
122%
104%
81%
90%
51%
59%
93%
104%
70%
48%
102%
99%

Country/Region

Company

U.S.A.
U.S.A.
U.S.A.
U.S.A.
U.S.A.
UAE
U.K.
Indonesia
Indonesia
Indonesia
CanadaCanadaSingapore
TaiwanTaiwanTaiwanTaiwan
Czech
China
China
FinlandFinlandHong Kong
Hong Kong
Hong Kong
Hong Kong
Hong Kong
Hong Kong

Auto parts shop
2020 Auto Detailing LLC
Car accessories/equipment manufacturer
DFW Decals
Auto parts shop
Emotion International
Technology R & D
Honda R&D Americas, INC.
Auto parts shop
Motorcade International
Wheel shop
FORMULA TYRES TRADING LLC
Auto parts shop
Hidden Performance
Car dealer
PT. Astra Daihatsu Motor
Tyre manufacturer
PT. Elangperdana Tyre Industry
Car dealer/Auto parts shop
PT. HIN Promosindo
Auto parts shop
Boom Plus Toys
Auto parts shop
Penney Auto Body
Auto parts shop
Project̲S pte Ltd.
Auto parts shop
CARRAYS CO., LTD.
Auto parts shop
Fames Technology Co., Ltd.
Brake system/Auto parts manufacturer
SIMOTA Racing Sports
Taiwan Motor Image Co., Ltd.（Subaru Taiwan） Car dealer
Car accessories/equipment manufacturer
Escape6 s.r.o.
Auto parts manufacturer
CUSCO
Tyre manufacturer
Qingdao Koowai Tyre Co., Ltd.
Car dealer
Autokeskus OY Konala
Auto parts shop
The-Enterprise Oy
Electric parts manufacturer
Avnet Technology Hong Kong Ltd.
Auto parts shop
Ming Him Trading Co., Ltd.
Diecast model cars shop
New Ace (HK) Limited
Auto parts shop
Techfull Wise Limited
Auto parts shop
Tuning Art Co., Ltd.
Design company
VPANG Architects Ltd.

Type of businessHall 4・5・6

13,500㎡

Award
Winner

1F

East
Gate

Hall 1・2・3

20,250㎡

1F

1F

2F

2F

20,250㎡

1F

1F

1F

1F

1F

West
Gate

2F

2F

連絡口

CentralGate

2F

KUHL&ROHAN; METAL VELLFIRE

entered by
KUHL-RACING JAPANAward
Winner2F

1F

International
Conference Hall

Event Hall

2F

1F

1,390㎡(Convention Hall)

1F

2F

2F
ZOZO Marine Stadium

COPEN Shooting Brake

entered by
KLC

Hall

7・8

Award
Winner

Hall

4・5・6

International
Conference
Hall

1F

Hall

1・2・3

1F

Event
Hall

Hall

OutdoorArena

9・10・11DAZER PRIUS-X

entered by
CARSTYLE

2F

Hall 9・10・11

Kaihin Makuhari Station

18,000㎡

Main Gate
Kaihin Makuhari Station

Best Imported Car Award
recognizes the most outstanding
imported car of the year that has
been manufactured to achieve
performance improvements as adesirable imported car. The key
criteria for consideration are tuning
excellence in engine and suspension, enhancement in the ﬂexibility
and usability of the utility space,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

Award
Winner129

No. of visitors

y/y

MESSE Mall

Best SUV Award recognizes themost outstanding SUV of the yearthat has been manufactured toachieve performance improvements as a desirable SUV. The key
criteria for consideration areenhancement in the ﬂexibility andusability of the utility space,ingenious ideas for interior/exterior
appearances and as to how
well-ﬁnished overall.

entered by
NISSAN MOTOR CORPORATIONBest Minivan/Wagon Award
recognizes the most outstanding
minivan/wagon of the year thathas been manufactured to achieve
performance improvements as adesirable minivan/wagon. The key
criteria for consideration areenhancement in the ﬂexibility andusability of the utility space,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

No. of titles

Total

To ZOZO Marine Stadium

VR32 GT-R

Best
Minivan/Wagon
Award

Fri, Jan 13 Sat, Jan 14 Sun, Jan 15

TOKYO AUTO SALON now offers a B to B environment and works positively to enticemore overseas trade buyers into the show. TAS Trade Visitor Credentials encourage
more trade buyer attendance who wish to reinforce their business relationship withexhibitors as well as those looking to meet exhibitors for new business opportunities.

Floor Plan (the size of the venue)

Best Tuned Car Award recognizes
the most outstanding tuned car of
the year that has been manufactured to improve engine performance for even more power. The
key criteria for consideration aretuning excellence in engine, bodyand drivetrain, ingenious ideas for
dress-up and as to how
well-ﬁnished overall.

Best Sedan Award recognizes themost outstanding sedan (saloon) of
the year that has been manufactured to achieve performance
improvements as a desirable
sedan. The key criteria for consideration are enhancement in theoccupant comfort of the cabin,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

Best
SUV
Award

Cumulative Total

Award
WinnerTrade Visitor

1F

2F
1F

Outdoor
Arena