Positive Impact Events Presents...

#EarthDay
SUMMARYREPORT 2020
www.positiveimpactevents.com

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CONTENTS AND 'THIS EARTHDAY...'HOSTING SCHEDULETOPICS COVEREDSUMMARYHOSTED HOURS on #earthday
CAMPAIGN MEDIA REACH

This #earthday...
24 h o s t s s h a r e d o v e r 1 5 0 exa m p l e s o fsustainability best practice alignedwith the United Nations Sustainable
Development Goals (UN SDGs)
throughout #earthday.
Positive Impact Events would like to saya massive THANK YOU to the hosts of#earthday 2020, who took time out of
their days to make a difference andencourage action.
PAGE 1HOSTING HOURS

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HOSTING HOURS

Occasions

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HOSTING HOURS

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TOPICS COVEREDPAGE 5

SUMMARY
100,000 #EVENTPROFS IN ACTION BUILDING THE FUTURE OF HOW
HUMAN CONNECTION HAPPENS
On Earth Day, 22nd April, the #eventprofs community came together to tell thestory of the power of events in achieving the UN SDGs. This Campaign
supports the UN SDG Action Campaign.

Over 24 hours. 24 hosts took to social media and reached an online
community of 1.5 million and an offline community of over 1 million.

Our community of over 900
ambassadors were given asocial media filter to be able
to encourage people toconsider sustainable
events.
Location of our Ambassadors
A community of 4000 people wereencouraged to take to social media toshare their examples of sustainability inevents using #eventscreatechange and#earthday which received 1.2 Million
impressions.
Page 6On Earth Day, 55 event professionals
viewed our #earthday webinar withMaritz Global Events, streamlineeventsand Cvent which can be viewed here.

HOUR 1 (6:00 - 7:00 BST)

HOSTED BY POSITIVE IMPACT EVENTSTOPIC: 'Welcome'Positive Impact Events introduced #earthday and shared
how you can be one of 100,000 #eventprofs in actionbuilding the future of how human connection happens.

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HOUR 2 (7:00 - 8:00 BST)

HOSTED BY CERESPO'SDG10: REDUCED INEQUALITIES'CERESPO used this #earthday as an opportunity to share ways
#universaldesign could improve accessibility at events soanyone is free and comfortable to join.

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HOUR 3 (8:00 - 9:00 BST)

HOSTED BY TE HAGO ECO'SDG12: Responsible Consumption andproduction'and 'SDG13:Climate Action'
Te hago ECO took this #earthday as an opportunity to share theimportance of carbon neutrality and reducing waste at events.

Page 9HOUR 4 (9:00 - 10:00 BST)

Hosted by IBTM
'SDG11: Sustainable cities andcommunities'
This #earthday, IBTM covered the different ways in which
they give back to their communities through sustainable
practices and action.

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HOUR 5 (10:00 - 11:00 BST)

Hosted by MESSUKESKUS'SDG9: INDUSTRY, INNOVATION AND
INFRASTRUCTURE'
And 'SDG17: Partnerships for thegoals'
This #earthday, Paula Blomster shared ways in which
Messukeskus has acted on the SDGs and ISO20121.

Page 11HOUR 6 (11:00 - 12:00 BST)

Hosted by Positive Impact Eventswith GES'SDG12: Responsible Consumption
and Production'
This #earthday, Positive Impact Events launched atoolkit in collaboration with GES to help event
professionals implement a circular economy.

Page 12HOUR 7 (12:00 - 13:00 BST)

HOSTED BY ChangeNOW'SDG12: Responsible Consumptionand Production'
ChangeNOW hosted for an hour this #earthday totalk about sustainability and food in the eventindustry.

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HOUR 8 (13:00 - 14:00 BST)

HOSTED BY IMEX
'SDG13: Climate Action'
IMEX used #earthday to tell the story of reducing
carbon emissions from transportation within theevent industry.

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HOUR 9 (14:00 - 15:00 BST)

HOSTED BY Italian Special Occasions'SDG 11: Sustainable Cities andCommunities' and 'SDG15: Life on Land'
This #earthday, Italian Special Occasions shared the ways inwhich they are using sustainable development to make cities andhuman settlements inclusive, safe and resilient, also sharing theirefforts to protect and safeguard Italian Heritage Sites that areimportant for biodiversity.

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HOUR 10 (15:00 - 16:00 BST)

Hosted by SITE Ireland'SDG12: Responsible Consumption
and Production'
SITE Ireland hosted for an hour this #earthday to share
how they have helped reduce food waste at events andhave worked with event professionals to examine their
supply chains more closely.

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HOUR 11 (16:00 - 17:00 BST)

Hosted by Maritz Global Events'SDG9: Industry, Innovation andInfrastructure'
Amy Kramer hosted for an hour on behalf of Maritz Global
Events this #earthday to share how SDG9 gives event
professionals direction to set goals and invest in
Innovation Systems.

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HOUR 12 (17:00 - 18:00 BST)

Hosted by MPI'SDG4: Quality Education'
Jessie States hosted on behalf of MPI this #earthday toshare about the importance of quality education,
specifically the learning crisis and re-skilling theworkforce.

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HOUR 13 (18:00 - 19:00 BST)

Hosted by Positive Impact Events with Monterey
County Convention and Visitors Bureau'SDG14: Life Below Water'
For an hour this #earthday, Positive Impact Events withMonterey County Convention and Visitors Bureau sharedresources inspiring event professionals to reduce plastic
pollution at events.

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HOUR 14 (19:00 - 20:00 BST)

Hosted by Maritz Global Events'SDG3: Good Health and Wellbeing'
This #earthday, Rachael Riggs hosted on behalf ofMaritz Global Events to share how they design
experiences with the attendees overall well-being inmind.

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HOUR 15 (20:00 - 21:00 BST)

Hosted by PRA Business Events'SDG12: Responsible Consumption andProduction'
This #earthday, Courtney Lohmann with PRA Business
Events shared how to enact SDG12 and reduce theamount of food waste at events.

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HOUR 16 (21:00 - 22:00 BST)

Hosted by SF GIANTS'SDG10: Reduced Inequalities' and'SDG11: Sustainable Cities andCommunities
This #earthday SF Giants shared how
SDG10 and SDG11 guided them inreimagining a waterfront parking lot into aspace called 'Mission Rock' where thecommunity can work and relax.

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HOUR 17 (22:00 - 23:00 BST)

Hosted by Streamlinevents'SDG2: Zero Hunger'
streamlinevents shared how they areenvisioning the future of global events, while
addressing SDG2 and excessive food waste inthe industry.

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HOUR 18 (23:00 - 00:00 BST)

Hosted by Creating events'SDG12: Responsible Consumption andProduction'
This #earthday Creating Events shared ideas on using alife cycle-based approach in establishing priorities forenvironmental improvement.

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HOUR 19 (00:00 - 01:00 BST)

Hosted by Thrive Meetings'SDG3: Good Health and Well-Being'
This #earthday Tracy Struckrath from Thrive Meetings
shared some of the ways in which the global crisis andits socio-economic impact may affect the Health andWell-being of those in the industry - and what event
professionals can do about it.

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HOUR 20 (01:00 - 02:00 BST)

Hosted by Positive Impact Events'SDG17: Partnership for the Goals'
Positive Impact Events hosted an hour this#earthday for SDG17: Partnership for the Goals,
thanking some of the ambassadors who helped
launch a campaign to inspire 100,000#eventprofs to be in action building the future ofhow human connection happens.

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HOUR 21 (02:00 - 03:00 BST)

Hosted by The Kliman Group and David Perry &Associates'SDG9: Industry, Innovation andInfrastructure'David Kliman and David Perry took toTwitter this #earthday to share ideas about theGlobal Hack.

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HOUR 22 (03:00 - 04:00 BST)

Hosted by Soundings Connect'SDG17: Partnerships for the Goals'
Soundings Connect shared best practice tipsfor SDG17: Partnerships for the Goals this#earthday.

Page 29HOUR 23 (04:00 - 05:00 BST)

Hosted by Michele Fox'SDG12: Responsible Consumption andProduction'
Michele Fox hosted our final hour this #earthday to sharebest practice tips and examples for SDG12: Responsible
Consumption and Production.

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MEDIA REACH#earthday 2020 reached an offline communityof over 1 million people.
Thank you to Exhibition World, 3BL Media,
Northstar Meetings Group and CSRwire forsupporting this campaign.
Click on the images below to read the articles.

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CALL TO ACTION...
I f y o u've b e e n i n s p i re d b y a c t i o n t a k e n t h i s# e a r t h d a y t o t e l l t h e s t o r y o f eve n t s i na c h i ev i n g t h e S D G s , s i g n u p t o b e c o m e o n e o f
1 0 0,0 0 0 # eve n t p ro f s i n a c t i o n b u i l d i n g t h ef u t u re o f h ow h u m a n c o n n e c t i o n h a p p e n s .

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