Braun products.
In depthTable of contents.

Core categories
Male power grooming
Female hair removal
Hair care
Licensed
Oral CareHousehold with De’Longhi SpA
Clocks and watches with Zeon Ltd.
Health & Wellness with KAZ Inc.
History
Lighters & flashlights
Photography & film
Thermometers & blood pressure monitors
Entertainment electronics
Clocks and watches
HouseholdCore categories.

Back to contents

4Core category products

Back to contents

Braun in depthCore categories.

Male power grooming

Female hair removal

Hair care appliances

Electric shavers,

Silk-épil epilators, lady shavers,

Dryers, curlers, brush,

beard and hair trimmers

bikini styler and IPL hair removal

straighteners and airstylers

Back to contents

Download images

Male power
grooming.
260.35 mm …is what human hair grows every day

The S 50 (1), whose shaving foil manufacture represented a pioneering

1achievement of precision engineering, marked the launch in 1950 of this product line, that has remained very successful up to the present day. The sixtant
in the 1960s (2) was the first mass-produced article of the Braun design era
to be brought onto the market. Since the 1970s, shavers have represented
the company’s core business. The success of this division is due among otherreasons to the continuous sequence of innovations that Braun has introduced.

3

A good example of this is shaving head optimization: in 1990, Braun introduced the Flex control (3), the first shaver on the market with two shaving foils
and a pivoting head. The Flex integral in 1994 (4) featured an integrated hairtrimmer to help shave longer hairs or hairs that grew sideways. Further shaverdevelopments included the Clean&Charge cleaning system in 1999 (5) and5

4

the Series 7 in 2006 (6), featuring a high-frequency linear motor. Many technologies that were first developed for shavers were later introduced in otherproduct categories, such as the hard-soft plastics technology (7), later used
for toothbrushes, hand mixers, and hair dryers.

76Core category products

Braun in depth

Back to contents

Download images

Electric shavers.

S 50 | 1950

S 60 | 1960

Sixtant SM 31 | 1962

Sixtant BN | 1967

Intercontinental | 1972

Design: Max und Artur Braun

Design: Gerd Alfred Müller

Design: Gerd Alfred Müller,

Design: Richard Fischer

Design: Florian Seiffert

Hans Gugelot

Sixtant 8008 | 1973

Micron | 1976

Micron plus universal | 1982

Micron vario 3 universal L | 1985

Micron vario 3 universal cc | 1988

Design: Dieter Rams,

Design: Roland Ullmann

Design: Roland Ullmann

Design: Roland Ullmann

Design: Roland Ullmann

Florian Seiffert, Robert Oberheim

7Core category products

Braun in depth

Back to contents

Download images

Electric shavers.

Flex control 4550 universal | 1991

Pocket twist plus 375 | 1999

Flex integral 5550 universal | 1994

Syncro System 7570 CC | 1999

Flex XP 5612 | 2002

Design: Roland Ullmann

Design: Roland Ullmann

Design: Roland Ullmann

Design: Roland Ullmann

Design: Roland Ullmann

FreeGlider 6680 | 2002

Flex XP II 5775 | 2004

cruZer3 2865 | 2004

Flex XP contour | 2005

Smart Control | 2005

Design: Roland Ullmann

Design: Roland Ullmann

Design: Roland Ullmann,

Design: Till Winkler,

Design: Till Winkler

Oliver Grabes, David Wykes

Benjamin Wilson

8Core category products

Braun in depth

Back to contents

Download images

Electric shavers.

Series 7 – Pulsonic 790 | 2006

Series 3 370 | 2008

Series 5 | 2012

CoolTec | 2013

Series 9 | 2014

Design: Roland Ullmann

Design: Roland Ullmann

Design: Braun Design

Design: Braun Design

Design: Braun Design

9Core category products

Back to contents

Download images

Exact universal | 1986

EP 100 | 1999

HC 50 | 2001

Design: Roland Ullmann

Design: Björn Kling, Roland Ullmann

Design: Björn Kling

BodycruZer | 2008

cruZer 6 beard&head | 2011

Series 5, hair clipper | 2013

Design: Björn Kling, Benjamin Wilson

Design: Braun Design

Design: Braun Design

Braun in depth

Beard andhair trimmers.

Back to contents

Download images

Femalehair removal.

In 1988, Braun acquired the French company Silk-épil and launched its
epilator business, today one of the company’s core and growth segments.
Developments here focused on enhanced efficiency with optimized rollers
and a greater number of tweezers, and also on improving comfort with flexible
heads and massage elements.
The epilator is Braun’s most “feminine” product. The products are characterized by soft, organic forms with user elements often in accent colors, emphasizing their cosmetic aspects, while at the same time conveying value andtechnical expertise.

11 Core category products

Back to contents

Download images

Silk-épil EE 1 | 1989

Silk-épil cosmetic | 1993

Silk-épil select | 1995

Design: Serge Brun

Design: Peter Schneider,

Design: Peter Schneider

Braun in depth

Silk-épil
epilators.
Peter Eckart

Silk-épil SuperSoft | 2000

Silk-épil EverSoft | 2002

Silk-épil SoftPerfection | 2004

Silk-épil Xelle | 2005

Silk-épil Xpressive | 2008

Design: Peter Schneider

Design: Peter Schneider,P. Schneider, J. Greubel,

Design: Björn Kling

Design: Björn Kling

Jürgen Greubel

Jürgen Greubel, Cornelia Seifert

Cornelia Seifert, Björn Kling

Silk-épil 7 Dual Epilator | 2011

Silk-épil 1 | 2011

Silk-épil 3 | 2012

Silk-épil 5 | 2012

Silk-épil 7 SkinSpa | 2013

Design: Braun Design

Design: Braun Design

Design: Braun Design

Design: Braun Design

Design: Braun Design

12 Core category products

Braun in depth

Back to contents

Download images

Silk-épil bikini styler | 2005

Gillette Venus Naked Skin

Design: Björn Klingwith IPL technology | 2012

Bikini styler,
IPL hair removal& lady shavers.

Designed by Braunladyshaver | 1971

BL 12 | 1972

lady braun elegance 2 | 1985

lady braun style | 1988

Silk & Soft BodyShave | 2005

Design: Florian Seiffert

Design: Florian Seiffert

Design: Roland Ullmann

Design: Roland Ullmann

Design: Björn KlingBack to contents

Download images

Hair care.

2

Hair dryers have long been closely associated with the Braun brand. As earlyas the 1960s, Braun pioneered relevant technology, and 1978, with the
PGC 1000 (1), it succeeded in creating a new innovative model: a compact
and efficient hair dryer with an angled grip that was suitable for traveling.
The hair care division has always maintained close links with the latest trends
in hair styling. Accordingly, it has created hair straighteners, curlers, andhair dryer attachments to achieve smoother hair, create greater volume, orform curls. One of the latest hair care innovations is the Satin Hair Brushfeaturing static-reducing ion technology (2).

1

14 Core category products

Braun in depth

Back to contents

Download images

Hair dryer.
HLD 2 | 1964

HLD 4 | 1970

HLD 6 | 1971

HLD 5 | 1972

Design: Reinhold Weiss

Design: Dieter Rams

Design: Jürgen Greubel

Design: Reinhold Weiss,
Jürgen Greubel

PGC 1000 | 1978

PGE 1200 | 1978

PSK 1200 | 1982

BP 1000 | 1983

P 1000 | 1988

Design: Heinz Ullrich Haase

Design: Heinz Ullrich Haase

Design: Robert Oberheim

Design: Robert Oberheim

Design: Robert Oberheim

C 1500 E/P | 1992

PRSC 1800 | 1998

Pro 2000 | 2002

Creation 1700 | 2005

Satin Hair 7 HD710 | 2014

Design: Robert Oberheim

Design: Björn Kling,

Design: Dietrich Lubs

Design: Duy Phong Vu

Design: Braun Design

Jürgen Greubel

15 Core category products

Back to contents

Download images

DLS 10 | 1975

RS 60/65 | 1977

GC 2 | 1982

Design: Heinz Ullrich Haase

Design: Heinz Ullrich Haase

Design: Robert Oberheim

FZ 10 | 1990

BS 1 | 1998

AS 1000 | 2000

Design: Robert Oberheim

Design: Cornelia Seifert

Design: Robert Oberheim,

Braun in depth

Styler.

Cornelia Seifert

SB 1 | 2010

ES 1 | 2005

ES 2 | 2006

SensoCare Styler | 2012

Design: Christine Hielscher,

Design: Duy Phong Vu

Design: Duy Phong Vu

Design: Braun Design

Duy Phong Vu

Licensed categories.

Back to contents

17 Licensed category products

Back to contents

Braun in depth

Licensing & partnershipcategories.

Oral CareHousehold (Home Small Appli-

Clocks and watches

Health & Wellness

Electric toothbrushes

ances) with De’Longhi SpA

with Zeon Ltd.

with KAZ Inc.

and dental centers,

Hand blenders, blenders, kitchen

Alarm clocks, projection clocks,

Infrared ear thermometers,

manual toothbrushes

machines, juicers, citrus juicers,

clock radios, wall clocks, wrist-

blood pressure monitors

coffeemaker, kettles, toasters,

watches and pocket calculators

steam irons, hand mixers, meat
mincers and food steamer

Back to contents

Download images

Oral Care.

2

1,651,043,566 replacement brushes were produced by June 30, 2011,
Braun and Oral-B
3
Electric oral care
Braun launched its first oral care product in 1963 with the mayadent (1) electric
toothbrush, and from the late 70’s steadily expanded the business. The
extraordinary commercial success of the division began with the introduction
1of the D5 Plak Control in 1991 (2). The rotating and oscillating movement of
the small round brush head was a revolution, replacing older systems, whichstill simulated the motions of a manual brush. In terms of engineering, thebrush head posed a huge challenge, with early prototypes lasting only a few
minutes. It took one year to find a solution to this problem, and suitablematerials that would stand up to the aggressive chemistry and the abrasive
textures of many toothpastes. Today, both electric toothbrushes andmanual toothbrushes are sold under the Oral-B brand name.

Manual toothbrushes
The cooperation between Braun and Oral-B began at the end of the 1980s
when the Oral-B Plus manual toothbrush (3) was redesigned by the Braun
Design department. The Oral-B Plus is still produced today in a virtuallyunchanged design, and posts sales of well over one billion units. Almost all
Oral-B manual toothbrushes were subsequently designed by Braun. Since
2000, technical development has also been based in Kronberg, Germany.

19 Licensed category products

Back to contents

Download images

mayadent | 1963

d 1 | 1978

md 1 | 1979

Design: Willi Zimmermann

Design: Robert Oberheim

Design: Robert Oberheim

Braun in depthElectricoral care.
Reinhold Weiss

md 2 | 1980

OC 3 | 1984

D 5 Plak Control | 1991

Design: Robert Oberheim

Design: Peter Hartwein

Design: Peter Hartwein

OC 5545 | 1991

D 7 | 1994

ID 2 | 1996

Design: Peter Hartwein

Design: Peter Hartwein

Design: Peter Hartwein20 Licensed category products

Back to contents

Download images

OC 15 | 1999

D 10 | 2000

D 4 | 2001

Design: Peter Hartwein

Design: Peter Hartwein, Till Winkler

Design: Björn Kling, Duy Phong Vu

D 17 | 2001

Oral-B Sonic Complete | 2004

Oral-B Triumph 5000 | 2007

Design: Björn Kling, Duy Phong Vu

Design: Duy Phong Vu

Design: D. Phong Vu, R. McGarry,

Braun in depthElectricoral care.

A. Thalheim-Martin, R. Ullmann

Oral-B Professional

Oral-B PRO 4000

Oral-B PRO 7000

Care 3000 | 2009

mit TriZone 1000 | 2012

black edition | 2013

Design: Duy Phong Vu

Design: Braun Design

Design: Braun Design

21 Licensed category products

Braun in depth

Back to contents

Download images

Manual toothbrushes.

Oral-B Plus | 1987

Oral-B Interdental | 1987

Oral-B Advantage | 1994

Oral-B Cross Action | 1996

Oral-B New Indicator | 2002

Design: Peter Schneider

Design: Peter Schneider,

Design: Peter Schneider,

Design: Peter Schneider,

Design: Till Winkler,

Dieter Rams

Jürgen Greubel, Dieter Rams

Jürgen Greubel, Dieter Rams

Jürgen Greubel

Duy Phong Vu

Oral-B Advantage Next Generation

Oral-B Cross Action Power | 2003

Oral-B Advantage Artica | 2004

Oral-B Pro-Flex | 2011

Oral-B Complete 5 Way Clean | 20122003 | Design: Björn Kling

Design: Till Winkler

Design: Björn Kling

Design: Braun Design

Design: Braun Design

Back to contents

Download images

Household(Home Small Appliances)with De’Longhi SpA.

Procter & Gamble takeover Gillette in 2005 makes Braun one of twenty-fourglobal brands of the largest consumer-product group in the world. P&G
transfers the rights to the Braun brand in the area household appliances to
De´Longhi S.p.A. in 2012. Along with the corresponding patents andproduction facilities, De´Longhi acquires a large part of Braun’s employees,
thereby ensuring that Braun household appliances will continue to offer
distinctive design, technological innovation and reliable quality far into
the future.

23 Licensed category products

Braun in depth

Back to contents

Download images

Blenders, kitchen machines
and juicers.

Jug blender JB 3060

Multiquick 1 hand blender

Food processor FP 3010

Citrus juicer CJ 3050

Juicer SJ 3000

TributeCollection

TributeCollection

TributeCollection

TributeCollection

TributeCollection

Back to contents

Download images

Clocks and watcheswith Zeon Ltd.

Zeon is the licensed manufacturer and distributor of Braun watches and clocks.
Founded in London in 1979, Zeon offers expertise in innovative design,
manufacturing and distribution worldwide. The company is one of the largest
watch manufacturers and distributors in the UK and a major force in theinternational market. Zeon’s team of in-house design and production experts
ensure that each watch and clock embodies Braun’s ethos of highly
functional, clean design. Braun Time is designed in line with the Braun aesthetic
and products in the range win a number of design awards each year.

25 Licensed category products

Back to contents

Braun in depth

Download images

Pocket calculators,
alarm clocks & watches.
BNE001 | 2014 | Braun Design& 1987 | D. Rams, D. Lubs

BNC 008/09/10 alarm clocks | 2011

BNC013 weather station | 2013

BNC015-RC projection alarm

BNC014 wall clock | 2012

Design: Braun Design

Design: Braun Design

clock | 2013

Design: Braun Design & Zeon Ltd.

Design: Braun Design

BN0035 | 2011

BN0117 | 2011

BN0106 | 2011

BN0095 | 2012

BN0171 | 2014

Design: Braun Design

Design: Braun Design

Design: Braun Design

Design: Braun Design

Design: Braun Design& Studio Hannes Wettstein& Studio Hannes WettsteinBack to contents

Download images

Health & Wellness
with KAZ Inc.

A world leader in high quality healthcare and home environment products, Kaz
is a state of the art, dynamically-managed, global leader in healthcare devices,
home comfort and water filtration products that operates in over 65 countries
on six continents with a brand portfolio that includes PUR, Vicks, Honeywell,Braun, SoftHeat, Smart Temp and more.
In 2006, Kaz aquired Braun’s thermometer and blood pressure monitoringbusiness to become the worldwide thermometer leader. Braun Health & Wellness products help you quickly and conveniently monitor your health, andthat of your family. They are designed to deliver precise, reliable results you
can fully trust. The Thermoscan Ear Thermometer is manufactured by Kaz USA,
Inc. under a license to the Braun trademark.

27 Licensed category products

Back to contents

Download images

BP4100 VitalScan 5 | 2011

BP 6000 ExactFit 3 | 2013

BP 2000 VitalScan 1 | 2014

Design: Kaz Design Team

Design: Kaz Design Team

Design: Kaz Design Team

Forehead Thermometer | 2013

No touch + forehead | 2014

PRT 2000 | 2014

IRT 6520 | 2014

Design: Kaz Design Team

Design: Kaz Design Team

Design: Kaz Design Team

Design: Kaz Design Team

Braun in depth

Blood pressure monitors& thermometers.

Historical categories.

Back to contents

29 Historical category products

Back to contents

Braun in depth

History
categories.
Lighters & flashlights

Photography & film

Infrared ear thermometers

Flash units, Nizo film cameras, film

& blood pressure monitors

projectors, film accessories, slide
projectors, photo cameras, film lights

Entertainment electronics

Clocks and watches

Household

Tabletop radios, transistor and

Desktop and alarm clocks, clock(Home Small Appliances)

portable radios, radio-phonographradios, wall clocks, wristwatches

hand blenders, kitchen machines,

combinations, compact systems

and pocket calculators

juicers, coffee machines, kettles,

with record players, music cabi-

toasters, steam irons, handmixer,

nets, hifi systems and components,

citrus presses, grills, electric skil-record players, reel-to-reel tapelets, hotplates, universal slicers,

recorders, cassette recorders andsteamers, electric knives, tabletop

CD players, television sets, systemdishwashers, clothes dryers, freez-cabinets, headphones

ers, heaters, tabletop heaters, airfilters, espresso machines, coffee
grinders

Back to contents

Download images

Cigarette lighters &pocket flashlights.

In addition to pocket flashlights, the most celebrated of which is undoubtedly3

the 40-year-old manulux flashlight (1) developed by Max Braun, a range oftable, stick, and pocket lighters were also developed. The first innovative product in the range was the TFG 1 permanent table lighter (2) in 1966, its electromagnetic igniter having no parts susceptible to wear and tear. In 1971, Braun
introduced its first pocket lighter (3), and acquired Köllisch AG in Nuremberg,
the manufacturer of Consul lighters. The lighters were characterized by their2clarity of design and their formal reduction to geometric base bodies, making
them look anything but trivial. This was helped by the choice of material,surface structures, and, most of all, the details of the form. At the start of the
1980s, Braun discontinued production of lighters.

1

31 Historical category products

Braun in depth

Back to contents

Download images

Cigarette lighters.

TFG 1 | 1966

F 1 mactron | 1971

mach 2 | 1971

weekend | 1974

Design: Reinhold Weiss

Design: Dieter Rams

Design: Dieter Rams,

Design: Dieter Rams

Florian Seiffert

dymatic | 1980

T 2 / TFG 2 cylindric | 1968

T 3 domino | 1970

variabel | 1981

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

32 Historical category products

Back to contents

Braun in depth

Pocket flashlights.

manulux | 1938

manulux DT 1 | 1964

manulux NC | 1970

Braun factory design

Design: Hans Gugelot,

Design: Reinhold Weiss,

Hans Sukopp

Dieter Rams

Download images

Back to contents

3

Download images

Photo & film
technology.

With the development of the handy Hobby Standard electronic flash (1) in theearly 1950s, Braun established its highly successful film and photo division.
As well as flash units, the product range included film cameras, film and slide
projectors, and cameras. In 1963, Braun acquired the Munich based company
Niezoldi & Krämer, a manufacturer of high-quality, narrow-gauge film cameras.
2

1

The Nizo S 8 (2) became the prototype a of the classic modern narrow-gauge
film camera. Its basic design remained unchanged right up to the final model,
the integral (1981) (3). In 1981, the film and photographic division was sold toRobert Bosch GmbH.

34 Historical category products

Braun in depth

Back to contents

Download images

Flash units.

Hobby de Luxe | 1952

EF 1 hobby standard | 1958

F 60 hobby | 1959

F 21 hobby | 1962

Braun factory design

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

F 100 hobby | 1966

F 022 vario computer | 1972

380 BVC vario computer | 1976

F 1000 | 1966

Design: Dieter Rams

Design: Robert Oberheim

Design: Robert Oberheim

Designer: Dieter Rams

35 Historical category products

Braun in depth

Back to contents

Download images

FP 1 | 1965

100 Visacustic stereo | 1976

Design: Dieter Rams,

Design: Peter Hartwein

Film & slide projectors.

Robert Oberheim

PA 1 | 1956

D 6 | 1963

D 25 | 1966

D 300 | 1970

Tandem | 1974

Design: Dieter Rams

Design: Dieter Rams

Design: Robert Oberheim

Design: Robert Oberheim

Design: Peter Hartwein

36 Historical category products

Braun in depth

Back to contents

Download images

Nizo photo & film cameras.

Nizo 1000 | 1968

EA 1 | 1964

S 56 | 1968

2056 sound | 1976

Integral 7 | 1979

Design: Robert Oberheim

Design: Dieter Rams,

Design: Robert Oberheim

Design: Peter Schneider

Design: Peter Schneider

Richard Fischer

Back to contents

Download images

Infrared ear
thermometers &blood pressure
monitors.

In 1996, Braun acquired the U.S. company ThermoScan, the leading manufacturer of infrared thermometers. This was the start of the personal diagnostic appliances product group. Today, infrared ear thermometers and bloodpressure meters are licensed products marketed under the Braun brand name.

38 Historical category products

Back to contents

Download images

BP 2510 | 2000

BP 1650 | 2002

BP 3560 | 2005

Design: Dietrich Lubs

Design: Peter Hartwein

Design: Peter Hartwein

IRT Pro 3000 | 1999

IRT 2000 | 2001

IRT Pro 4000 | 2004

PRT 1000 | 2005

Design: Björn Kling, Dietrich

Design: Duy Phong Vu

Design: Jürgen Greubel,

Design: Duy Phong Vu

Braun in depth

Blood pressure monitors& infrared ear thermometers.

Lubs, Till Winkler

Ludwig Littmann

Back to contents

Download images

Entertainment
electronics.

3

This product group initially included radio and audio equipment, then later2

hi-fi equipment, loudspeakers, and TVs. With the SK 4 in 1956 (1), Braun
ushered in a revolution in radio design, signaling an end to the previous bulky,
furniture-style equipment. Some of the innovative product design principles
that would influence future styles included the geometric basic form, and thepurist arrangement principles, as well as the system and module concept oflater hi-fi equipment. As early as the 1960s, Braun had established itself as aleading brand for entertainment electronics. Thanks to their superior technology and design, Braun audio and hi-fi equipment were among the mostsought-after products in this market segment. The price for the studio 1000
system (2) at the time was equivalent to the value of a mid-range automobile.
The further development of Braun’s product design illustrates how Braun1

has remained faithful to its functional and esthetically reduced design principles,while at the same time producing modern and futuristic designs. Even thirty
years later, the atelier system (3) still looks extremely modern. In 1990,
after almost six decades, Braun exited this product segment with its “Last
Edition” model.

40 Historical category products

Braun in depth

Back to contents

Download images

Entertainment
electronics.

Radio-phono-combination | 1930s

BKS 36 | 1936

Phono-Super 639 | 1937

Super 560 | 1950

combi | 1955

Braun factory design

Portable radio

Braun factory design

Braun factory design

Radio-phonograph combi

Braun factory design

Design: Wilhelm Wagenfeld

G 11 | 1955

SK 1 | 1955

Exporter 2 l 1956

PK-G 4 | 1956

SK 4 | 1956

Tabletop radio

Tabletop radio

Portable radio

Music cabinet

Radio-phonograph combination

Design: Hans Gugelot

Design: Artur Braun, Fritz Eichler

Design: HfG Ulm, Dieter Rams

Design: Hans Gugelot

Design: Hans Gugelot, Dieter Rams

41 Historical category products

Braun in depth

Back to contents

Download images

Entertainment
electronics.

Studio 1 | 1957

G 12 V | 1957

T 3 | 1958

PC 3-SV | 1959

Atelier 1 RC81 | 1959

Compact system with record player

Record player

Portable transistor radio

Record player

Compact system with record player

Design: H. Gugelot, H. Lindinger

Design: Hans Gugelot,

Design: HfG Ulm, Dieter Rams

Design: Wilhelm Wagenfeld,

Design: Dieter Rams

Wilhelm Wagenfeld

Dieter Rams, Gerd Alfred Müller

studio 2 l 1959

TP 1 | 1959

T 22 | 1960

RCS 9 | 1961

T 52 | 1961

CV 11, CE 11, CS 11

Portable transistor radio-phonographPortable radio

Control unit

Portable radio

Modular system

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

42 Historical category products

Braun in depth

Back to contents

Download images

Entertainment
electronics.

RT 20 | 1961

PS 2 | 1963

T 1000 | 1963

audio 2 | 1964

studio 1000 | 1967/68

Tabletop radio

Record player

Portable radio

Compact system

CSV 500, PS 500, Hi-fi system

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

TG 1000 | 1970

audio 308 | 1973

integral studio systematelierReel-to-reel tape recorderCompact system with record player

1978 | PC 1, RS 11982 | A 2, C 2, T 2,

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams, Peter Hartwein

1984 | P4
Design: Peter Hartwein43 Historical category products

Back to contents

Braun in depth

Television sets.

HF 1 | 1958

FS 80 | 1964

TV 3/Subwoofer/LS 40 | 1986

Design: Herbert Hirche

Design: Dieter Rams

Design: Peter Hartwein

Download images

44 Historical category products

Back to contents

Download images

L1 | 1957

L2 | 1958

L 01 | 1959

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

LE 1 | 1959

L 710 | 1969

L 810 | 1969

Design: Dieter Rams

Design: Dieter Rams

Design: Dieter Rams

L 2000 | 1976

LS 150 PA | 1983

L 260 | 1972

Design: Dieter Rams

Design: Peter Hartwein

Design: Dieter Rams

Braun in depth

Speaker units.

Back to contents

Download images

Clocks and watches& pocket calculators.

1

2
The clock product line began in 1971 with the phase 1 tabletop alarm clock(1), and later expanded to include alarm clocks, wall clocks, and wristwatches.
In 1976, the first pocket calculator, the ET 33 (2), was launched; to this day,it is regarded as a particularly successful product in terms of ergonomics anddesign. Its convex buttons were a world first. The design of the successor
device, the ET 44 (3), inspired Apple 30 years later when it was developing
the iPhone. Nowadays, clocks and alarm clocks are licensed products, andare being relaunched with new designs.

3

46 Historical category products

Braun in depth

Back to contents

Download images

Pocket calculators.

ET 11 | 1975

ET 22 | 1976

ET 33 | 1977

ET 44 | 1978

Design: D. Rams, D. Lubs

Design: D. Rams, D. Lubs,

Design: D. Rams, D. Lubs,

Design: D. Rams, D. Lubs

L. Littmann

L. Littmann

ET 66 | 1987

ETS 77 | 1987

ST 1 | 1987

ET 88 | 1991

Design: D. Rams, D. Lubs

Design: D. Rams, D. Lubs,

Design: D. Lubs

Design: D. Lubs

L. Littmann

47 Historical category products

Braun in depth

Back to contents

Download images

phase 1 | 1971

functional | 1975

Design: Dieter Rams,

Design: Dietrich Lubs

Clock radios,
desktop & alarm clocks.
Dietrich Lubs

DN 40 | 1976

DN 50 | 1979

AB 65 Quadrondo | 2005

DB 10 | 1991

ABR 313 | 1990

Design: Dieter Rams,

Design: Ludwig Littmann

Design: Ludwig Littmann

Design: Dietrich Lubs

Design: Dietrich Lubs

AB 1 | 1987

AB 312 | 1985

ABR 21 | 1978

AB 30 vs | 1984

AB 20 | 1975

Design: Dietrich Lubs

Design: Dietrich Lubs

Design: Dieter Rams,

Design: Dietrich Lubs

Design: Dieter Rams,

Dietrich Lubs

Dietrich Lubs

Dietrich Lubs

48 Historical category products

Braun in depth

Back to contents

Download images

ABW 41 domodisque | 1981

ABK 30 | 1982

Design: Dietrich Lubs

Design: Dietrich Lubs

DW 20 | 1977

DW 30 | 1978

Design: Dieter Rams, Dietrich Lubs

Design: Dieter Rams,

Wall clocks &wristwatches.

Dietrich Lubs

AW 10 | 1989

AW 50 | 1992

AW 60 T | 1995

AW 22 | 2003

AW 24 | 2003

Design: Dietrich Lubs

Design: Dietrich Lubs

Design: Dietrich Lubs

Design: Peter Hartwein

Design: Peter HartweinBack to contents

Download images

Householdappliances.
1

beating, mixing, grinding, chopping, extracting, toasting, kneading,blending, brewing, boiling, warming, slicing, shredding, grating, ironing… done!

Braun launched its line of household appliances in 1950 with the Multimix
kitchen blender (1), constructed by company founder Max Braun himself.
Over the next few decades, the business expanded to include a full range ofhousehold appliances such as blenders, coffee machines, irons, juicers,
hand blenders, and handheld mixers. From the start, the main focus was on
small kitchen appliances. Even today, the KM 3/31 kitchen blender (2) (1957),
which was manufactured in a virtually unchanged design until 1993, andwas one of the most durable industrial products ever, and the Aromaster KF 40
coffee machine (3), a bestseller from the 1980s, are considered archetypesof their product categories. Over time, the importance of household appliances2

has shifted from being simply kitchen aids for the housewife to becoming
lifestyle products. The core business today includes hand blenders, whichallow food to be prepared in small quantities, and also juicers and coffee
machines, because they satisfy the need for enjoyable, healthy food.

3

50 Historical category products

Braun in depth

Back to contents

Download images

Kitchen machines,
blenders and juicers.

Multimix | 1950

M 2 | 1955

MP 2 | 1955

KM 3 | 1957

Braun factory design

Braun factory design

Braun factory design

Design: Gerd Alfred Müller

MX 32 | 1962

KM 32 | 1964

MP 32 | 1965

ZK 1 | 1979

Design: Gerd Alfred Müller

Design: Gerd Alfred Müller,

Design: Gerd Alfred Müller

Design: Hartwig Kahlcke

Robert Oberheim

51 Historical category products

Back to contents

Download images

MP 50 | 1970

MPZ 2 | 1972

MPZ 4 | 1982

Design: Jürgen Greubel

Design: Dieter Rams,

Design: Ludwig Littmann

Braun in depth

Kitchen machines,
blenders and juicers.

Jürgen Greubel

UK 20 | 1984

MP 75 | 1990

Multiquick 7 Juicer | 2011

Design: Hartwig Kahlcke

Design: Ludwig Littmann

Design: Braun Design

52 Historical category products

Back to contents

Download images

M 1 | 1960

M 12 | 1963

M 800 | 1994

Design: Gerd Alfred Müller

Design: Gerd Alfred Müller,

Design: Ludwig Littmann

Braun in depth

Handmixer andhand blenders.
Reinhold Weiss

MR 6 | 1981

MR 300 | 1987

MR 500 | 1995

Design: Ludwig Littmann

Design: Ludwig Littmann

Design: Ludwig Littmann

MR 5000 | 2001

Multiquick 5, MQ 500 | 2013

Multiquick 7, MQ 700 | 2013

Design: Ludwig Littmann

Design: Braun Design

Design: Braun Design

53 Historical category products

Braun in depth

Tabletop blowers,
clothes dryers,
heaters & steam irons.

Back to contents

Download images

HL 1 | 1961

HL 70 | 1971

Design: Reinhold Weiss

Design: Reinhold Weiss,
Jürgen Greubel

H 1 | 1959

H 200 | 1992

WT 10 | 1974

Design: Dieter Rams

Design: Ludwig Littmann

Design: Jürgen Greubel

PV 4 | 1984

PV 1205 | 1995

SI 6575 | 2001

Design: Ludwig Littmann

Design: Jürgen Greubel

Design: Ludwig Littmann,

Ludwig Littmann

Jürgen Greubel

54 Historical category products

Braun in depth

Back to contents

Download images

Coffee machines,
espresso machines,
coffee grinders.

KF 20 | 1972

KF 40 | 1984

KF 550 | 2002

E 400 T | 1991

Design: Florian Seiffert

Design: Hartwig Kahlcke

Design: Björn Kling

Design: Ludwig Littmann

KMM 1 | 1965

KSM 1 | 1967

KMM 2 | 1969

KMM 30 | 1994

Design: Reinhold Weiss

Design: Reinhold Weiss

Design: Dieter Rams

Design: Ludwig Littmann,
Jürgen Greubel

55 Historical category products

Back to contents

Download images

HT 2 | 1963

HE 1 | 1961

HG 1 | 1962

Design: Reinhold Weiss

Design: Reinhold Weiss

Design: Reinhold Weiss

HT 600 | 2004

WK 600 | 2004

KF 600 | 2004

Design: Ludwig Littmann

Design: Ludwig Littmann,

Design: Björn Kling

Braun in depth

Metal series:
Toasters, water kettles,
grills & coffee machines.

Jürgen Greubel

Thank you.

Hopefully this megabrand toolkit helps to get a better
understanding about Braun. All content is usable andcan be assumed. If you need any content files or haveany questions please contact:
Meike Werner
Global Braun Licensing & Communication Expert
werner.mk@pg.com
December 2014