EVALUATING INFORMATION: THE CORNERSTONEOF CIVIC ONLINE REASONINGEXECUTIVE SUMMARYSTANFORD HISTORY EDUCATION GROUPPRODUCED WITH THE SUPPORT OF THE ROBERT R. McCORMICK FOUNDATION

SHEG.STANFORD.EDU

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EXECUTIVE SUMMARY

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HOME PAGE ANALYSIS
Task
Overview
Rubric

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EVALUATING EVIDENCE
Task
Overview
Rubric

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CLAIMS ON SOCIAL MEDIA
Task
Overview
RubricOver the last year and a half, the Stanford History Education Group has prototyped, field
tested, and validated a bank of assessments that tap civic online reasoning—the ability tojudge the credibility of information that floods young people’s smartphones, tablets, andcomputers.
Between January 2015 and June 2016, we administered 56 tasks to students across 12
states. In total, we collected and analyzed 7,804 student responses. Our sites for fieldtesting included under-resourced, inner-city schools in Los Angeles and well-resourced
schools in suburbs outside of Minneapolis. Our college assessments, which focused on
open web searches, were administered online at six different universities that ranged from
Stanford, an institution that rejects 94% of its applicants, to large state universities that
admit the majority of students who apply.
In what follows, we provide an overview of what we learned and sketch paths our
future work might take. We end by providing samples of our assessments of civic online
reasoning.

EXECUTIVE SUMMARY
Evaluating Information: The Cornerstone of Civic Online Reasoning
November 22, 2016

THE BIG PICTURE
When thousands of students respond todozens of tasks there are endless variations.
That was certainly the case in our experience.
However, at each level—middle school, highschool, and college—these variations paledin comparison to a stunning and dismaying
consistency. Overall, young people’s ability toreason about the information on the Internet
can be summed up in one word: bleak.
Our “digital natives” may be able to flit
between Facebook and Twitter while
simultaneously uploading a selfie to Instagram
and texting a friend. But when it comes toevaluating information that flows throughsocial media channels, they are easily duped.
We did not design our exercises to shake out
a grade or make hairsplitting distinctions
between a “good” and a “better” answer.
Rather, we sought to establish a reasonablebar, a level of performance we hoped waswithin reach of most middle school, highschool, and college students. For example, wewould hope that middle school students could
distinguish an ad from a news story. By highschool, we would hope that students reading
about gun laws would notice that a chart camefrom a gun owners’ political action committee.
And, in 2016, we would hope college students,
who spend hours each day online, would lookbeyond a .org URL and ask who’s behind a sitethat presents only one side of a contentious
issue. But in every case and at every level,
we were taken aback by students’ lack of
preparation.
For every challenge facing this nation, there
are scores of websites pretending to besomething they are not. Ordinary people once
relied on publishers, editors, and subject
matter experts to vet the information they
consumed. But on the unregulated Internet,
all bets are off. Michael Lynch, a philosopher
who studies technological change, observedthat the Internet is “both the world’s best factchecker and the world’s best bias confirmer—often at the same time.”1 Never have we
had so much information at our fingertips.
Whether this bounty will make us smarterand better informed or more ignorant andnarrow-minded will depend on our awarenessof this problem and our educational
response to it. At present, we worry that
democracy is threatened by the ease at which
disinformation about civic issues is allowed tospread and flourish.

SEQUENCE OF ACTIVITIESOur work went through three phases during
the 18 months of this project.
Prototyping assessments. Our development
process borrows elements of “design thinking”
from the world of product design, in which a
new idea follows a sequence of prototyping,user testing, and revision in a cycle ofcontinuous improvement.2 For assessment
development, this process is crucial, as it
is impossible to know whether an exercise
designed by adults will be interpreted similarly
by a group of 13-year-olds.
In designing our assessments, we directly
measured what students could and could not
do. For example, one of our tasks sent highschool and college students to
MinimumWage.com, ostensibly a fair broker
for information on the relationship between
minimum wage policy and employment
rates. The site links to reputable sources likethe New York Times and calls itself a projectof the Employment Policies Institute, a nonprofit organization that describes itself assponsoring nonpartisan research. In open
web searches, only nine percent of highschool students in an Advanced Placement
history course were able to see throughMinimumWage.com’s language to determinethat it was a front group for a D.C. lobbyist,or as Salon’s headline put it, “Industry PR

STANFORD HISTORY EDUCATION GROUP

Firm Poses as Think Tank.”3 Among college
students the results were actually worse:
Ninety-three percent of students were snared.
The simple act of Googling “Employment
Policies Institute” and the word “funding”
turns up the Salon article along with a hostof other exposés. Most students never moved
beyond the site itself.4
Validation. To ensure that our exercises
tapped what they were supposed to (rather
than measuring reading level or test taking
ability), we engaged in extensive piloting,sometimes tweaking and revising our exercises
up to a half-dozen times. Furthermore, we
asked groups of students to verbalize theirthinking as they completed our tasks. This
allowed us to consider what is known as
cognitive validity, the relationship between
what an assessment seeks to measure andwhat it actually does.5
Field Testing. We drew on our extensive
teacher networks for field-testing. The
Stanford History Education Group’s online
Reading Like a Historian curriculum6 isused all over the country and has been
adopted by Los Angeles Unified School
District,7 the second largest school districtin the U.S. With help from teachers in L.A.
and elsewhere, we collected thousandsof responses and consulted with teachers
about the appropriateness of the exercises.
Together with the findings from the cognitive
validity interviews, we are confident that ourassessments reflect key competencies thatstudents should possess.

OVERVIEW OF THE EXERCISES
We designed, piloted, and validated fifteen
assessments, five each at middle school,
high school, and college levels. At the middle
school level, where online assessment is in
its infancy, we designed paper-and-pencil

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EXECUTIVE SUMMARY

measures using digital content. We usedscreen shots of Slate’s landing page to assess
students’ ability to distinguish between anews item and an ad. Similarly, we usedscreen shots of tweets, Facebook posts, anda reproduction of CNN’s website in craftingother exercises. We are mindful of the criticism
of using paper-and-pencil measures to assess
students’ ability to judge online sources. At thesame time, there is evidence from the OECD
that important abilities for evaluating online
sources can be measured offline.8 Even morecrucial in our decision, however, was the hopethat our assessments would be used in underresourced schools where online assessment
often remains a remote possibility. Our middle
school assessments provide easy-to-use
measures that teachers and others can use
to gauge students’ basic skills. At the highschool level, we designed more complex tasks
that asked students to reason about multiple
sources; at the college level, the exercises
were administered online. When students areworking at advanced levels, there is nothing
to prevent the high school exercises frombeing used with middle school students, or thecollege exercises from being used with highschool students.
Summaries of each of our exercises are below.
The exercises in bold appear in the following
pages.

4) News Search: Students distinguish between
a news article and an opinion column.
5) Home Page Analysis: Students identify
advertisements on a news website.
High School
1) Argument Analysis: Students compare andevaluate two posts from a newspaper’scomment section.
2) News on Facebook: Students identify
the blue checkmark that distinguishes averified Facebook account from a fake one.
3) Facebook Argument: Students consider the
relative strength of evidence that two users
present in a Facebook exchange.
4) Evaluating Evidence: Students decide
whether to trust a photograph posted ona photo-sharing website.
5) Comparing Articles: Students determine
whether a news story or a sponsored post
is more reliable.
College
1) Article Evaluation: In an open web search,
students decide if a website can be trusted.

Middle School2) Research a Claim: Students search online toverify a claim about a controversial topic.

1) News on Twitter: Students consider
tweets and determine which is the mosttrustworthy.

3) Website Reliability: Students determine
whether a partisan site is trustworthy.

2) Article Analysis: Students read a sponsoredpost and explain why it might not be
reliable.
3) Comment Section: Students examine apost from a newspaper comment sectionand explain whether they would use it in a
research report.

STANFORD HISTORY EDUCATION GROUP

4) Social Media Video: Students watch an
online video and identify its strengths andweaknesses.
5) Claims on Social Media: Students read atweet and explain why it might or might
not be a useful source of information.

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EXECUTIVE SUMMARY

NEXT STEPSWe envision several next steps that build on
what we have accomplished. These include:demonstrate the link between digital literacy
and citizenship. By drawing attention to thisconnection, a series of videos could help tomobilize educators, policymakers, and others
to address this threat to democracy.

Assessment for Learning. Although ourtasks could be used in a variety of ways, wethink they are powerful tools for classroom
instruction. Rather than simply serving asassessments of learning, they can also beassessments for learning, or what are known
as “formative assessments.” Teachers can use
our tasks to track student understanding andto adjust instruction accordingly. Similarly,
teachers can use these exercises as thebasis for broader lessons about the skills
these tasks measure. We also hope to create
accompanying materials that help teachers
incorporate these tasks into the flow ofclassroom instruction.
Curriculum development. Teachers alsoneed curriculum focused on developing
students’ civic online reasoning. Drawing on
our experience in developing the Reading Likea Historian curriculum, we have begun to pilot
lesson plans that can be used in conjunction
with our assessments. In the coming months,
we will be working closely with teachers torefine these materials and to implement themin classrooms.

Michael P. Lynch, “Googling is Believing: Trumping the Informed
Citizen,” New York Times, March 9, 2016. Retrieved from http://
opinionator.blogs.nytimes.com/2016/03/09/googling-is-believingtrumping-the-informed-citizen/
1

Tim Brown, “Design Thinking,” Harvard Business Review 86, no. 6(2008): 84-95.
2

Lisa Graves, “Corporate America’s New Scam: Industry P.R. Firm
Poses as Think Tank!” Salon, November 2013. Retrieved from http://
www.salon.com/2013/11/13/corporate_americas_new_scam_
industry_p_r_firm_poses_as_think_tank/3

We recommended that students spend about ten minutes on thistask, but there was nothing that prevented them from spending
more, as the exercise was self-administered. We can say with someassurance that the issue here was not one of running out of time.
4

Awareness of the Problem. When we began
our work we had little sense of the depth of the
problem. We even found ourselves rejecting
ideas for tasks because we thought they would
be too easy. Our first round of piloting shocked
us into reality. Many assume that because
young people are fluent in social media they
are equally savvy about what they find there.
Our work shows the opposite. We hope to
produce a series of high-quality web videos to
showcase the depth of the problem revealed
by students’ performance on our tasks and

STANFORD HISTORY EDUCATION GROUPJames W. Pellegrino, Naomi Chudowsky, and Robert Glaser, eds.,
Knowing What Students Know: The Science and Design of Educational
Assessment. (Washington: National Academies Press, 2001).
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6

http://sheg.stanford.edu

7achieve.lausd.net/page/5965

Organisation for Economic Cooperation and Development, Students,
Computers and Learning: Making the Connection (Paris: OECD
Publishing, 2015).
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EXECUTIVE SUMMARYH O M E PAG E A NA LYSIS

1. This is / is not (circle one) anadvertisement because_________________________________________________________________________________________________________________________________________________________________________________

Here is the home page of Slate.com. Some of thethings that appear on Slate.com are news stories,
and others are advertisements.

EDUCATION GROUP

Slate

2. This is / is not (circle one) anadvertisement because_________________________________________________________________________________________________________________________________________________________________________________

3. This is / is not (circle one) anadvertisement because_________________________________________________________________________________________________________________________________________________________________________________H STORY

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OVERV IEWMany news organizations have turned to native advertising as a source of revenue. By
definition, native advertising tries to sell or promote a product in the guise of a news story.
Native advertising makes it difficult for unsuspecting readers to know if and when there is anulterior motive behind the information they encounter.
In this assessment, students are presented with the home page of Slate magazine’s website,which includes both news items and advertisements. The task assesses students’ ability
to distinguish between an article and an advertisement. Students must evaluate threedifferent sections of the web page—a traditional advertisement, a news story, and a native
advertisement—and determine the nature of each. Successful students understand thedifferent forms that advertising can take and identify both traditional and native advertising.
They are also able to explain the features that distinguish a news story from an ad.
We piloted several drafts of this task with 350 middle school students. We completed final
piloting with 203 middle school students. Results indicated that students were able to identify
traditional news stories and traditional advertisements: more than three-quarters of thestudents correctly identified the traditional advertisement and the news story. Unfortunately,
native advertising proved vexing for the vast majority of students. More than 80% of students
believed that the native advertisement, identified by the words “sponsored content,” wasa real news story. Some students even mentioned that it was sponsored content but still
believed that it was a news article. This suggests that many students have no idea what“sponsored content” means and that this is something that must be explicitly taught as early
as elementary school.

STANFORD HISTORY EDUCATION GROUP

10HOME PAGE ANALYSISRUBRICMASTERY

Student correctly identifies the item as an ad or non-ad and provides
coherent reasoning.

EMERGING

Student correctly identifies the item as an ad or non-ad but provides
limited or incoherent reasoning.

BEGINNING

Student incorrectly identifies the item as an ad or non-ad.

SAMPLE RESPONSES
TRADITIONAL AD: GOTHAM WRITERSM AST E RY
These students correctly categorized this as an ad based on several of its features.

It has the ”Ad Choices ” and ”Stop Seeing this Ad ” buttonsni the top right corner.

It has a coupon code , a big company logo , and has the words” l i mi ted time offer.”

In the left side there is something that says save $20, and usuallymoneyis
involved if people are selling something .
STANFORD HISTORY EDUCATION GROUP

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HOME PAGE ANALYSIS

EMERGING
This student engages in circular reasoning.

It is an advertisement because it advertises something .
This student chooses an irrelevant factor: how “useful” the content seems as a reason it is anadvertisement.

•It is an advertisement because there’s no”really useful” thing on it.

NEWS ARTICLE: CALIFORNIA ALMONDSM A ST E RY
Student correctly identifies this story as an article and identifies several features of the article that
helped her categorize it as an article.

There is no little blue X, it has an author of the article, and it
doesn’t say it is sponsored content.
EMERGING
Student identifies a feature that may or may not indicate its status as an ad.

It is not an advertisement because it does not have a blue button on top.

STANFORD HISTORY EDUCATION GROUP

12HOME PAGE ANALYSISBE G I N N I N GThis student argues that the story is an advertisement.

It is an advertisement because they are trying to persuadepeople that almonds aren’t bad and that you should buy them .

N AT I V E A D : W O M E N I N T E C H

M AST E RYThis student explains that the words “sponsored content” signify that the story is an advertisement.

Despite that the advertisement takes the form of an article, it is an ad as
it states ”Sponsored Content,” meaning the content is created by a company
who paid money to the publication.

EMERGING
This student correctly identifies the story but offers an inaccurate idea about what being“sponsored” means.

It is being sponsored by the website to promote their company.

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HOME PAGE ANALYSISBE G I N N I N GThis student argues that this story must be an article because it lacks traditional features of an ad.

There is nothing to suggest that something is sold. No money,deals,
etc.It sounds like an article.
This student notices the words “sponsored content” but still argues that it is an article.

It is another article . Even if it’s marked ”sponsored content,” it isanother article.

STANFORD HISTORY EDUCATION GROUP

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HOME PAGE ANALYSISEVALUATING EVIDENCEH STORYEDUCATION GROUPOn March 11, 2011, there was a large nuclear disaster at the Fukushima Daiichi
Nuclear Power Plant in Japan. This image was posted on Imgur, a photosharing website, in July 2015.

Fukushima Nuclear Flowersby pleasegoogleShakerAamerpleasegoogleDavidKelly • a month ago
Not much more to say, this is what happens when flowers get nuclear birth defects

Does this post provide strong evidence about the conditions near the
Fukushima Daiichi Power Plant? Explain your reasoning.

OV ERV IEWGiven the vast amount of information available online, students need to be able to distinguishbetween legitimate and dubious sources. Students need to ask a basic question: Where did thisdocument I’m looking at come from? This task assesses whether students will stop to ask thisquestion when confronted with a vivid photograph. Students are presented with a post from
Imgur, a photo sharing website, which includes a picture of daisies along with the claim that theflowers have “nuclear birth defects” from Japan’s Fukushima Daiichi nuclear disaster.
Although the image is compelling and tempting to accept at face value, successful students willargue that the photograph does not provide strong evidence about conditions near the nuclear
power plant. Students may question the source of the post, arguing that we know nothing
about the credentials of the person who posted this photo (especially since it appears on a sitewhere anyone can upload a photo). Alternatively, students may point out that the post provides
no proof that the picture was taken near the power plant or that nuclear radiation caused thedaisies’ unusual growth.
Various drafts of this task were piloted with 454 high school students. The final version was given
to 170 high school students. By and large, students across grade levels were captivated by thephotograph and relied on it to evaluate the trustworthiness of the post. They ignored key details,
such as the source of the photo. Less than 20% of students constructed “Mastery” responses, or
responses that questioned the source of the post or the source of the photo. On the other hand,nearly 40% of students argued that the post provided strong evidence because it presented
pictorial evidence about conditions near the power plant. A quarter of the students argued thatthe post did not provide strong evidence, but only because it showed flowers and not otherplants or animals that may have been affected by the nuclear radiation.

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EVALUATING EVIDENCERUBRICMASTERY

Student argues the post does not provide strong evidence and questions
the source of the post (e.g., we don’t know anything about the authorof the post) and/or the source of the photograph (e.g., we don’t know
where the photo was taken).

EMERGING

Student argues that the post does not provide strong evidence, but the
explanation does not consider the source of the post or the source of thephotograph, or the explanation is incomplete.

BEGINNING

Student argues that the post provides strong evidence or uses incorrect
or incoherent reasoning.

SAMPLE RESPONSESMASTERY
This student questions the source of the photo, arguing that there is no way to know whether thephoto was actually taken near the plant or if the mutations were a result of nuclear radiation.

No, it does not provide str o n g e v i d e n c e a b o u t t h e c o n d i t i o n s n e a r
the F ukushima Daiic h i power p l an t . I t d o e s n o t p r o v i d e s t r o n g
e v i d e nce b ec au se it c ou l d ju st be a m utatio n in th e pl an t. T h e r e a l s oi sn’t e vi d enc e that th is is n ear th e Fuk us h im a D aiic h i p o w er p l ant .
This student questions the source of the post, arguing that we know nothing about the poster’s
credentials or whether the evidence was doctored.

No, itdoes not really provide strong evidence . A photo posted by a stranger
on l ine has little cred ibility.This photo could very easily be Photoshopped
or stolen from another completelydifferent source; we have no dea
igiven
this information, which makes it an unreliable source.

STANFORD HISTORY EDUCATION GROUP

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EVALUATING EVIDENCEE M ERGI N GThis student begins to question both the photo and the source of the post but does not fully explain
his thinking.

This post does not provide strong evidence about
conditions near the power plant. They just put a pictureof a flower. Plus the poster has a strange username.
This student critiques the evidence by arguing that it could have been digitally altered but does notoffer any further explanation or critique of the evidence.

No, because this picture could be Photoshopped.

B EGI N N I N GThis student accepts the evidence at face value, arguing that it provides visual proof of the effectsof the nuclear disaster.

This post does provide strong evidence because it shows how thesmall and beautiful things were affected greatly, that theylook andgrow completelydifferent than theyare supposed to . Additionally, itsuggests what such a disaster could do to humans .
Although this student argues that the post does not provide strong evidence, she still accepts thephoto as evidence and simply wants more evidence about other damage caused by the radiation.

No, this photo does not provide strong evidence because it only shows asmall portion of the damage and effects caused by the nuclear disaster.

STANFORD HISTORY EDUCATION GROUP

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EVALUATING EVIDENCE

CLAIMS ON SOCIAL MEDIAH STORYEDUCATION GROUP

The assessment directs students to this webpage:OVERV IEW
Twitter is filled with individuals and groups seeking to further their agendas. In order to navigate
this sea of information, students need to be able to weigh the relative strengths and weaknessesof tweets as sources of information. Specifically, students need to consider the sources of tweets
and the information contained in them.
This task presents students with a tweet from the liberal advocacy organization MoveOn.org that
reads: “New polling shows the @NRA is out of touch with gun owners and their own members.”
The tweet includes a graphic that asserts, “Two out of three gun owners say they would be more
likely to vote for a candidate who supported background checks.” The tweet contains a link to apress release by the poll’s sponsor, the Center for American Progress, another liberal advocacy
organization. Both the news release and the tweet indicate that Public Policy Polling conducted
the poll in November 2015. Students are asked why this tweet might and might not be a usefulsource of information. Strong responses will note that the tweet may provide useful information
given that it is based on a poll conducted by a professional polling firm. At the same time,
students must acknowledge how the political motivations of the Center for American Progress
and MoveOn.org, both of which support stronger gun control measures, may have shaped thestructure of the poll and how its results were publicized.
We piloted this task with 44 undergraduate students at three universities. Results indicated thatstudents struggled to evaluate tweets. Only a few students noted that the tweet was based ona poll conducted by a professional polling firm and explained why this would make the tweet
a stronger source of information. Similarly, less than a third of students fully explained how
the political agendas of MoveOn.org and the Center for American Progress might influence thecontent of the tweet. Many students made broad statements about the limitations of polling or
the dangers of social media content instead of investigating the particulars of the organizations
involved in this tweet.

STANFORD HISTORY EDUCATION GROUP

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CLAIMS ON SOCIAL MEDIA

An interesting trend that emerged from our think-aloud interviews was that more than half ofstudents failed to click on the link provided within the tweet. Some of these students did not clickon any links and simply scrolled up and down within the tweet. Other students tried to do outside
web searches. However, searches for “CAP” (the Center for American Progress’s acronym, whichis included in the tweet’s graphic) did not produce useful information. Together these results
suggest that students need further instruction in how best to navigate social media content,
particularly when that content comes from a source with a clear political agenda.

RUBRIC
Question 1: Why might this tweet be a useful source?

MASTERY

Student fully explains that the tweet may be useful because it includes
data from a poll conducted by a polling firm.

EMERGING

Student addresses the polling data and/or the source of the polling
data but does not fully explain how those elements may make the tweet
useful.

BEGINNING

Student does not address the polling data or the source of the polling
data as a reason the tweet may be useful.

STANFORD HISTORY EDUCATION GROUP

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CLAIMS ON SOCIAL MEDIASAMPLE RESPONSESM ASTE RYThis student identifies the polling firm and provides evidence of the firm’s reliability.

The polling information which the tweet references was collected by Public Policy Polling,which appears to have a fairly strong accuracy record, though with a Democratic bent (e.g.,Wall Street Journal article: http://www.wsj.com/articles/SB122592455567202805)

EME RGI N GThis student references the poll but does not explain why that makes the tweet a useful source of
information.
The photo used in this tweet was compiled from a public policy polling survey.

BEGINNING
This student focuses on the tweet’s appearance rather than its content.
It could be useful because a graphic with a strong message can be enlightening or more likely
thought provoking.

This student equates Twitter followers with trustworthiness.
MoveOn.org has a large following on Twitter.

STANFORD HISTORY EDUCATION GROUP

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CLAIMS ON SOCIAL MEDIA

Question 2: Why might this tweet not be a useful source?

MASTERY

Student fully explains how the political motivations of the organizations
involved may have influenced the content of the tweet and/or poll, which
may make the tweet less useful.

EMERGING

Student addresses the source of the tweet or the source of the news release
but does not fully explain how those elements may make the tweet lessuseful.

BEGINNING

Student does not address the source of the tweet or the source of the news
release as reasons the tweet may be less useful.

SAMPLE RESPONSESMASTERY
This student explains how MoveOn.org’s work as a political advocacy organization might influence
the tweet’s contents.

According to the MoveOn.org Wikipedia page, MoveOn.org is a “progressive public policy”
group and thus will most likely be against most any media or information distributed by the
NRA. The criticisms section of the Wikipedia page cited more than one instance of MoveOn.org
distorting the truth and even attempting to alter Google searches for their own benefit. I would
seek a different source to know NRA members’ opinions on background checks.

STANFORD HISTORY EDUCATION GROUP

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CLAIMS ON SOCIAL MEDIAE M ERGI N G
The student suggests that the tweet is politically motivated but does not explain how this might
influence the content of the tweet.

Although MoveOn.org claims to be independent, they also were paid to work on Obama’s
campaign so are clearly Democrat-oriented, and the NRA members tend to be Republicans(http://front.moveon.org/about/#.V0NYK5MrLBI).

B EGI N N I N GThis student focuses on the nature of Twitter rather than the source of the tweet.

Twitter is a social platform built for sharing opinions, and though there are plenty of news
organizations sharing facts on Twitter, I’d be more likely to trust an article than a tweet.

STANFORD HISTORY EDUCATION GROUP

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CLAIMS ON SOCIAL MEDIA