Press Release
17 November 2023.
Himaraya Co.,Ltd.

"Experience Tradition Reimagined at KURA HOLIC
Takayama – Now Open in the Heart of Takayama City! AFusion of Time-Honored Japanese Craftsmanship andContemporary Elegance Enriching Your Lifestyle."
Himaraya Co.,Ltd., a leading sporting goods retailer based in Gifu, Japan (Chairman andPresident: Yusaku Komori), is excited to announce the opening of KURA HOLIC Takayama inTakayama, Gifu Prefecture. The grand opening is scheduled for Saturday, November 25th,
2023 at 09:00.

Concept
The essence of Kura Holic is rich nature, historical buildings and cityscapes reminiscent ofJapan’s Edo period. Our vision is to promote a nature-friendly lifestyle with the theme "Madein Japan, Gifu,” introducing Japanese products that utilize Gifu's traditional techniques blended
with modernity. Strategically located in Takayama, a popular tourist destination, our goal is forboth international domestic visitors exploring Takayama to discover to the allure of Gifu,
embracing these attractions to enhance and enrichen their daily lives.
■Store overview.
Name of shop :嵓 KURA HOLIC Takayama
Address : 67 Kamisanomachi, Takayama, Gifu Prefecture, Japan.
TEL : 080-7233-5280
Opening date: 25 November 2023 (Saturday), 9:00 am.
Opening hours : 9:00-17:00
Products : Lifestyle wear, hats, socks, bags, towels, crockery, outdoor goods.

Product composition and planning
Our product mix will be based on traditional Japanese techniques and craftsmanship from
Hida, Mino and other regions, thoughtfully arranged to align with contemporary lifestyles.

Outdoor equipment made by Hida and Mino artisans.

Shigezawa Tatami / TATAMITATAMI￥27,390 (incl. tax)

AZUMOA / MAKI chopper¥15,400 (incl. tax)

Produced by a traditional tatami-making
shop, you can take it wherever you go.
Embrace the versatility of a tatami thatoffers both comfort and durability,inviting you to relax with fullcontentment.

Experience the superior cutting
performance of a firewood chopper
crafted by a skilled ironworker.

Seki cutlery and Mino ware crockery.

MCUSTA / SHINRA E Blade¥25,300 (incl. tax)
The Seki sword was a favorite of samurai
during the Warring States period. This
beautiful and practical knife combines thetraditional skills cultivated over its long
history with Japan's world-classadvanced processing technology.

SAKUZAN / Plate L¥4,620 (incl. tax)
Mino ware has evolved to incorporate thechanges in lifestyle of each era, blending
seamlessly into everyday life and addingcolor to the dining table.

Apparel that combines tradition and modern comfort.

WAROBE / FLANNEL HAORI¥38,500 (incl. tax)
Apparel that allows people to incorporatekimonos, which have long been popularin Japan as everyday wear, into their
daily lives in a more familiar andcomfortable way in the modern age.

AMIGAMI / Mino-Washi socks¥2,200 (incl. tax)
Socks with excellent temperature control
function, knitted with almost 100% Mino
Washi.

Silkscreen prints originated in Gujo, Gifu.

The original design of the "嵓 KURA HOLIC Takayama" is available for printing on apparel or bags
by arrangement.
*Please check the dates of the print service in the shop.

About Himaraya
Established in Gifu in 1975, Himaraya is a leading retailer of sports equipment. We also
independently plan and sell outdoor equipment and functional apparel, while managing
outdoor facilities in Gifu Prefecture. Our mission extends beyond providing quality products;
we aim to enhance the lifestyles of visitors to this area by connecting them with the richnature of the Japanese Alps. The shopping experience at our stores is crafted not only toprovide immediate satisfaction but also to have a lasting impact, enriching our customers’
lifestyles.

■ Himaraya Co.,Ltd.
Corporation establishment: 1991
Capital: 2.5 billion yen.
Business activities:•Development and sales of sports equipment, golf equipment, outdoor equipment, etc.

•Training business with our own trainers.

•Designated campsite management.

Website: https://www.hmry.jp/

Press Enquiries
Himaraya Co.,Ltd.
President's office
Contacts: Katsuya Iwasa, Kohei Kosaka.
Tel: 058-271-6622 (main line)
Reception hours: Monday - Friday 9:30-17:00 (except public holidays)