2024

Insights:
Corporate researcher
attitudes toward AI
Generative artificial intelligence (GenAI) tools are evolving andbeing adopted at an unprecedented rate, offering the potential
to transform how we work, consume information, innovate. In
this rapidly changing landscape, it is important to understandthe views of corporate researchers to ensure AI technologies
positively impact research and scientific advancement.

AI will transform the corporate
research sector

The Insights 2024: Attitudes toward AI report aims to71%

understand the perspectives of nearly 3,000 individuals in
research and healthcare. The findings shown here are based ona subset of 295 corporate researchers from around the world.

Believe AI (including GenAI) will havea transformative or significant impact
on their area of work.

Awareness of AI is high but the proportion
who have used it a lot is low
Familiarity with AI​*Usage of AI
Now

not familiar

very familiar(used it a lot)

"I really enjoy using AI, especially forwriting code. The company for which
I work will be implementing some
generative AI tools in the future formaterials chemistry research."
Corporate researcher (USA)

3%

38%

16%

97%

aware of AI

42%

58%

81%
somewhat/a little familiar

have used AI for work20%

have notused AI

have used AI for non-work

FutureOver half of those aware haveused AI, and this will likely
increase further, with threequarters of those who have not
yet used AI expecting to do so
within the next two to five years.

don’t expect toor not sure

All other charts/statistics exclude the (3%) not familiar and who have never heard of AI.

*24%

76%

expect to use it within
two to five yearsInsights: Corporate researcher attitudes toward AI

AI is expected to bring many benefits

Multiple negative impacts are also expected

Corporate researchers recognise AI’s potential.
Almost all respondents expect AI to have to somepositive impact in key areas. They believe it will help...

While they identify numerous benefits, these arebalanced by concerns about potential drawbacks,including misinformation, and causing errors.
They believe it has the potential to....

96%

96%

Accelerate knowledge discovery.

Be used for misinformation.

91%

84%

Rapidly increase the volume of scholarly and medical research.

93%

Cause critical errors or mishaps.

76%

Provide cost savings to institutions and businesses.

Erode critical thinking skills.

74%

87%
Increase work quality overall.

Cause disruption to society.

Likelihood to use a reliable
and secure AI assistant is high
98% of corporate researchers who believe
AI can bring benefit when using scientificcontent are likely to use such an assistant togenerate a synthesis of research articles
in a specific area.

"Artificial intelligence confronts us
face to face – an undeniable reality. It
is crucial to educate ourselves about
its benefits and pitfalls. Above all, we
must be aware that ethics and morality
precede all the advantages."
Corporate researcher (Slovenia)

93% of corporate researchers who believe
AI can bring benefit when completing
research related activities are likely to use
such an assistant to review prior studies,
identify gaps in knowledge and generate a
new research hypothesis for testing.

"Large, unbiased data sets are vital forbringing true value form artificial intelligenceor generative artificial intelligence."
Corporate researcher (USA)Transparency and quality resources are key
Corporate researchers expect tools to be based onhigh quality, trusted content and want transparency
about the use of generative AI.
77%
Of corporate researchers expect to be told whether the tools they
are using depend on generative AI.

67%
Expect generative AI dependent tools’ results be based on highquality trusted sources only.

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View the Corporate researcher Key Findings
Insights: Corporate researcher attitudes
toward AI, Key Findings