Ø%7AòüÿĝĬķğĸĴĔīķĔÙ:"1òÞâÿ> >ºógïNó¢·ĈĹĤĶĹēįĤķiJ!
čķĸĩĄČÔ{9­ĝăĴċĘĹ!
ken.haig@opower.com!
OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

1]s~V%.

ĈĹĤĶĹóo» ;99?U0+M;9:<UDGFCUR» Á¿¿ÅGòÕÁ¿ÀÂGòÊÎÍÉòí_iJ±/"
4» 2Æĉ1îÀ¿¿ónïZ[» Ã½Å¿¿EòËÑÐÓÏÒĐĹĥĔàZäĀíÛÿ» '@^S:99*V ($-T» Â½¿¿¿ā§Ýÿm¯U4āf
(&(# (!':"» /]Ä¿¿ ¼ĺĶĒķĞķÈ¾Ç¾ÕĐķħıķĒĔďÕĵķğķÕĒķĊīĹĳÕe Ļ$(% ( $(  (» =7?99UEJILHKdtgP QXRNW
顧客毎の!
データ分析!

契約情報!

使用量!

プログラム!
参加率!

サービス!
ポイント!

ウェブ!

パーソナライズ!

» <7999 Behavioral*science*drives*BDR*Y1OW#3Y
Behavioral*science*drives*BDR*Normative call to action
Normative call to action

Participation
rationale
Behavioral*science*drives*BDR*Behavioral*science*drives*BDR*
Easily actionable tips Participation
rationale
Easily actionable tips

位置!
情報!

敷地情報! 天候・気温!

CompetitivemarketsñĐĹĥĔĽ¹?ĆķĎĹēĮķĞĉĔĞĬĹčĂÕ£uĆĢ¬ĐĹĥĔĝĬķğĴĔīķĔ» *>996~eoB8A8Md#9!
2%! uzegcM}pMe_v
7!!
{M
• 5\bfxo• nkĨıĚĞħćĹĭò-÷ĀíÛÿ
印刷物!
モバイル!
Peak event normative comparison
Peak event normative comparison

デモ!
グラフィック!

••••

Noncompetitive

Simple opt out
Simple opt out
Normative call to action
Normative call to action

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

Peak event normative comparison

Peak event normative comparison
(&(!" Participation()(rationale
Easily actionable tips

Participation rationale
Easily actionable tips

• nwp|gvg
• i`xmeyl{rĽ • wamZ`dtg• )\r 2• !&• sjqz[hV,• ĝđĄķópï\0
• $g~=
3
OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE• ĝĹĘf• ĖČĮķĜĹĒİķěĹĳ• ĤĹėĠıĄĕóH,• ĬĹčĜăķČĐĹĥĔ• ĉĔĘĬĹĐīĹĞÕ7OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

7OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

Simple opt out

Simple opt out

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

73OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE72}q2v¦¨®ºkFÁ:P*Yvr

ĈĹĤĶĹàZçÿ"s¸Âº³¼¡Â½¹Â°tvp
Ø%7AòüÿDRÙó"VD%}{qH+]xy|@aU6vwqs²¬§tñ%.õWâ·¾Â«0Cvr

¹Â° CjZ}|{qLG¸Es©òüÿ%%râ}Ã xq@aU=c}qfGXR}ÄzqJ³XÈÌ)ó¤jV,<}zB)Gr¹Â°q\d&Ã xqª·(%āæûçÛĆĢĂğģĄĔI'^&Äzn$~Er`/bAq"NgqiY'M#XvmĈĨĞĂąĞLJ1J³±´¨
OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

3

OPOWER CONFIDENTIAL: DO N

2014G8ó>ĺ'ĉĲħćĳġĂó

8月28日"

イベントの詳細

Ļ"

9月5日"

9月16日"

結果

3!ĦĹċĄĪķĞ!

3.8!MW!ĬĚċĔļb²¥M¶!

39,331!¹?!

5.69%!ĬĚċĔĦĹċ!|!

F3c»t}!36.5°C!

2.4!MW!F3ĄĪķĞ¥M¶!

171,360!µ¡òüÿl!

ĲėĹĔďĔĞ¼5.3*!

90,862!ĮĹĳª!

*Note: Includes forecasted capacity benefits
OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

4%7AòüÿĝĬķğĸĴĔīķĔóxĀ"ĦĹċaó«» 「オプトアウト」のプログラ
ム設計» お客様ごとに最も適切な方法で情報を伝える» パーソナライズされた情報提供と分析+EóBSNaóħăĹğģĚċ

» 大規模な顧客エンゲージメント» すぐにフィードバックが送くられる» 正確な参加効果測定» 行動変容デマンドレスポンスにより、負荷容量を確保» パーソナライズされた結果発表» 継続的のアウトリーチと励まし
OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

5

一番多かった行動変容：ACやサーモスタットの設定調整（手頃なピークカット）

Did you make less use of your AC onpeak energy days?

How comfortable were you on the mostrecent peak day?

424$recalling$program$par0cipants$

489$recalling$program$par0cipants$

52%"

No"
29%"

Yes"
71%"

17%"

17%"

11%"
4%"
Very!
uncomfortable!

Uncomfortable!

Neutral!

Comfortable!

Very!comfortable!

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

6

その他にも家電使用を遅らせた（ピーク時後までの「ピークシフト」）
Did you delay the use of any applianceson the energy saving days?

No"
45%"

Yes"
55%"

Which appliances?

(Most common responses)

Appliance"

Frequency"

Washing!Machine!

54%!

Dryer!

36%!

Dishwasher!

22%!

Television!

9%!

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

7ØĨıĄĔÙúØĝģĄĔÙúRïæñÛ%7AòüÿDRó$g"
3 州、10 イベントによる1世帯辺りの平均ピーク需要削減効果
kW* Load Reduction at 5pm Local Time across ~160,000 Opt-Out Homes vs. Control GroupOPOWER CONFIDENTIAL: DO NOT DISTRIBUTE88y¦Õµ"Õèæíòïìíóąăķĸąăķĸąăķĺ`OĻProgram Reception Metrics
466 recalling program participants(5 point scale)

100%!
80%!

85%"

81%"

60%!
40%!
20%!
0%!

Customer Relationship Metrics
I!am!saPsﬁed!with!the!
'peak!energy!day'!
program!

The!Pps!menPoned!in!
the!communicaPons!
were!useful!

783 treatment and 333 control respondents(5 point scale)
100%
90%
80%
70%
60%
50%40%
30%
20%
10%
0%+11%**

+8%**
55%

63%

54%

GWP wants to help me
save money.

Control

65%

GWP helps me manage
my monthly energy
usage.

Treatment**95% significant difference*90% significant difference

+6%**

72%

78%

+6%**
58%

64%

GWP provides useful GWP provides a variety ofsuggestions on ways Ienergy efficiency
can reduce my energy
programs.
usage and lower mymonthly bills.

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

9adòïìíó¢·Ľ"• @I,âDR: “desirable,” but “difficult”• 1ó@I,âĝĬķğĴĔīķĔîôØĨıĄĔÙßØĝģĄĔÙòüÿDRàîúQ• adîúØ%&ÙÕØD5&ÙóDRY¬àwā´ùíÛÿ• ðó*þøú(îô$gà³=Ö]ó`vā<òÝÿöáĺØðëýßÙïÛÜüþúØðëëúÙĻ
• Nó@I,âDRó*þøôÕh¨TÕ:qTóÚÿ`vàRĺ2:DRóc; ôĦĹċ!|ľN:ĆĢóC6#òBSîáÿÕüþh¨TóÚÿDRĂĨĵĹęàRïñÿĻ

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

10÷ïùĽ@I­°óq×ñDRô相互排他的îôñÛÕ

Kê"X¥ P/"%&äĀéDR"» High"/"consistent"kW/home"savings,"» But"low"adopEon"(e.g."5%!T!15%!of!homes)!

b²E^®
»»»»

HĺØkĒČĠĳÙòüÿDRĻ"TimeGofGUse"Pricing"(TOU)!!
CriEcal"Peak"Pricing"(CPP)!!
Peak"Time"Rebates"(PTR)!!
RealGTime"Pricing"(RTP)!"%7AòüÿĝĬķğĴĔīķĔ"»»»Deploys"to"100%"of"the"customer"base"Deep"analyEcs"and"mulEGchannel"messaging"targeted"at"peak"reducEon"
Drive"customers"into"other"programs"for"deeper"savings"

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

11

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

12ãzÚþàïÜãåÛ÷æéĈĹĤĶĹēįĤķiJ!
čķĸĩĄČÔ{9­ĝăĴċĘĹ!
ken.haig@opower.com!