Report on BECC JAPAN 2014

the Society of Energy Efficiency& Behavior (SEEB Japan)

1st Behavior, Energy & Climate Change Conference in JAPANBECC JAPAN 2014
Overview
Conference：BECC JAPAN 2014

Date：

Sep.16 2014 (Tue.) Conference
Sep.17 2014 (Wed.) Excursion

Venue：(16th) Ito International ResearchCenter, Tokyo University(17th) E-sogo Smart Apartment

Participants: 240
Organizer： the Society of Energy
Efficiency & Behavior (SEEB Japan)

Conference Agenda: Sep.16 (Tue.)Time
9:00-9:30
9:30-9:50

Programme

Opening Reception
Opening Ceremony
Session1：Current Situation of Energy
9:50-11:05
Behavior Change in Europe and USA
11:05-11:15 BreakSession3：Energy Efficiency through
11:15-12:30
Behavioral Economics

Session2：Relationship between Energy
Behavior Change and Education
Session4：Achieve Energy Savings
through Visualization and Changing
Human Behaviors in Daily Life

12:30-13:30 Lunch
13:30-15:10
15:10-15:30
15:30-16:30

16:30-17:30
17:30-17:35

Session5：Measurement and Verification
Session6：Energy Behavior Change(M&V) Practices of Energy Behavior Change through a Social Psychological Approach
Coffee BreakKeynote Speech：”Why energy is a social good and what this means for ‘energysavings’ research and policy agendas”
Dr. Hal Wilhite (Professor of Social Anthropology and Research Director at theUniversity of Oslo)
Keynote Speech：“Behavior, Energy, and Climate Change: An Emerging Field of ActionOriented Scholarship”
Dr. Margaret Taylor (Precourt Energy Efficiency Center, Stanford University）
Closing Ceremony

Conference Agenda: Sep.16 (Tue.)
Session1：Current Situation of Energy Behavior Change in Europe and USA
1-1

1-2

1-3

The preceding research of human behavior for energy saving in US and Japan○Masayuki MAE, School of Engineering, Dept. of Architecture, Tokyo University

Variation in residential energy use among Americans: Statistics, Causes and Case Studies○Sarah Outcault（Western Cooling Efficiency Center, University of California, Davis）

Lessons from Opower’s behavior change programmes in the US and Europe○Ken Haig（Opower）

Session2：Relationship between Energy Behavior Change and Education
2-1

The trends of energy-saving education in Europe and the United States○ Hirobumi Yamashita (Kyoto University of Education）

The Trend and Concern of Energy-savings Education in Home Economics Japan
2-2○Yukiko Kudo（Yokohama National University）

Evaluation and effect on energy saving behavior change through “eating habit education”
2-3○Ayako Mikami (Tokyo Gas Co., Ltd.)，Keiko Nagao，Noriko Akaishi，Yuko Hisamatsu，Junkichi
Sugiura，Reiko MatsubaguchiConference Agenda: Sep.16 (Tue.)
Session3：Energy Efficiency through Behavioral Economics
3-1

3-2

Energy conservation through smart meters: evidence from social experiments in Hawaii○Nori TARUI（Department of Economics, University of Hawaii at Manoa）

Conservation request, dynamic pricing and energy saving behavior: Social experiment ofKyoto○Takanori Ida（Graduate School of Economics, Kyoto University）

3-3

Technology, Energy, and Climate Change○Shunsuke Managi（Graduate School of Environmental Studies, Tohoku University）

Session4：Achieve Energy Savings through Visualization and Changing HumanBehaviors in Daily Life
4-1

4-2

Result and efficiency of household demand response demonstration “1kW LOVE”○Hiroaki Taniguchi（NTT SMILE ENERGY Inc.）

Using Energy data beyond Energy - Disaggregation Technology as HEMS penetration
enabler○Taro Tadano（Informetis Co., Ltd.）

4-3

Lessons from the Energy Saving Behavior in actual living experiment in the Smart Energy
House○Kanya Ishii（Osaka Gas Co., Ltd.）Conference Agenda: Sep.16 (Tue.)
Session5：Measurement and Verification (M&V) Practices of Energy Behavior Change
5-1

Study on the effects of user’s behavior for energy conservation based on the results of existing surveyand introduction of new research fields○Kazuaki BOGAKI, Chairman, Faculty of Urban Life Studies, Tokyo City University

Effects of HEMS and Energy-Saving Behaviors in High-Performance House
5-2○Nobuyuki SUNAGA (Tokyo Metropolitan University)，Yasuhiko HATA (Sekisui Chemical Co., Ltd),
Hiroko ONODERA, Yuta ENDOH and Yuhji KAWAKAMI (Tokyo Metropolitan University)

Cognition of thermal environment, Behavioral temperature regulation and Energy saving behavior
5-3○Naoki MATSUBARA（Graduate School of Life and Environmental Sciences, Kyoto Prefectural University）“Nudge” as programs for energy and electricity conservation: a field experiment in condominium
5-4○Ken-ichiro Nishio（Central Research Institute of Electric Power Japan）

Session6：Energy Behavior Change through a Social Psychological Approach
6-1

Persuasive communication for behavior change and behavioral commitment○Junkichi Sugiura（Faculty of letters, Keio University ）Shall I do it if others are doing? : The effect of norms and observation on pro-environmental behaviors6-2

6-3○Kaori Ando（Nara Women’s University, Faculty of Human Life and Environment）

Behavioral and motivational change for energy saving in “Asahikawa Ene-Eco Project”: A social
psychological study regarding decreasing point system○Susumu Ohnuma, Yasuhiro Mori, Tsubasa Kobayashi (Hokkaido University)

6-4

Analysis of Behavioral Change towards Achievement of Low Carbon Society in Japan - Discussion at “Communicationand Marketing” WG of Mid-Long term Roadmap Committee under Ministry of the Environment Japan ○Junichi FUJINO, National Institute for Environmental Studies (NIES)Excursion: Sep.17 (Wed.)
Sep. 17th

Program (10:00-12:30 & 13:00-15:30)

Excursion

Tokyo Gas: E-sogo Smart Apartment (32 participants）

Venue

E-sogo Smart Apartment (Tokyo Gas Co., Ltd.)

Organizer

the Society of Energy Efficiency & Behavior (SEEB Japan)

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