Fostering Global Citizenship throughSales Competition
R. Alpha Amirrachman, M. Phil., Ph.D
SEAMOLEC Director
Presented on SEAMEO-The University of Tsukuba Symposium IX
Disclaimer: This project has been funded with support from the European Commission. Thispublication [communication] reflects the views only of the author, and the Commission cannot
be held responsible for any use which may be made of the information contained therein.

SEAMOLECINTRODUCTION
SEAMEO Regional Open Learning Centre

Vision and Mission

VisionTo be the Centre of expertise in Openand Distance Learning (ODL)

MissionTo assist SEAMEO Member Countries inidentifying educational problems andfinding alternative solutions forsustainable human resource development
through the dissemination and effective
use of ODLSEAMOLEC CARESCollaboration
Accountability
Responsiveness and Relevance
Effectiveness and Efficiency
Synergy

SEAMOLEC 4 Core Tasks
Training

Research &Development

Consultancy
ServiceInformation
Dissemination

This presentation will specificallyaddress 3 issues:

1.

Global Citizenship forstudents

2.

Southeast Asia Sales
Competition (SEASAC)
Project

3.

After Covid-19: Changes ofScenario

1.
GlobalCitizenship forstudents

Global Citizenship• Broad concept• Has different layer of perspectives depending on who usesthe term
• Practice of cultural empathy or intercultural competence• Commonly articulated as a goal of global education

Global Citizenship for students
Provide skills improvement in:• Problem-solving• Communication• Collaboration• Cross-cultural awareness…which will benefit them immeasurablyGlobalization in Sales Field• Demand high-skilled sales professional across the globe.
• Business to Business (B2B) marketing is believed to be very important.
• A company depends on its sales to survive and grow.

Problems• A shortage of sales graduates.
• Graduates with critical thinking combined with the relevant skillset.
• In Southeast Asia, very few universities actually teach sales.

Sales Competitions
address this need.

2.
Southeast Asia
SalesCompetition(SEASAC) Project

Disclaimer: This project has been funded with support from the European Commission. This publication [communication] reflects the views onlyof the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Why Sales Competition?
• They introduce the sales processes and ethical nature of professional
selling skills to universities.
• Competitions allow individuals to learn valuable life-long skills, suchas:• ethics• listening• building trust• fulfilling client needs• A win-win for students and for the businesses• It raises students’ professional practices• It provides high-quality sales professionals for the businesses.

South-East Asian Sales
Competition (SEASAC) ProjectA 3-year Project (2019-2021)
Launched on Thursday, March 21, 2019 in Jakarta, Indonesia

About SEASAC Project• A cooperation between universities and government agencies inSouth-East Asia and European universities in form of consortium.
• Founded by a European Community Erasmus+ project• Designed to adapt competitions in Europe and build capacity inhigher education.
• Utilising existing European knowledge and experiences indeveloping a pedagogically rich concept for the cooperation ofUniversities and companies in sales education.
• Best practices from Europe will be matched with Asian sales
cultures.

Consortium Partners
1. Turku University of Applied Sciences, Finland
2. University of Applied Sciences Wiener Neustadt, Austria
3. Edinburh Napier University, Scotland
4. Haaga Helia University of Applied Sciences, Finland
5. Mahasarakham University, Thailand
6. Rangsit University, Thailand
7. Binus University, Indonesia
8. Universitas Putra Indonesia “YPTK” Padang, Indonesia
9. Sebelas Maret University, Indonesia
10. Parhayangan Catholic University, Indonesia
11. State Polytechnic Batam,
12. SEAMEO Regional Open Learning Centre (SEAMOLEC)

Associate Partners
1. European Sales Competition Association
2. Ministry of Education, Republic of Indonesia

What is a sales competition look like?
• An exciting interactive method of learning, which gives students
opportunities to learn from businesses• At the same time introducing both sides to potential recruitment
opportunities.
• It involves a simulated buyer/seller role-play.
• Offer an exciting way for students to learn practical skills derived fromresearch that will have an impact on businesses and employability.
• SEASAC is for university students.
• Initially, the competition will be open only to students from ourpartners• In future we hope to open the competition to all universities andstudents within the South-East Asia region.

Role-Play Activities• Students will be expected to role-play with thebuyer in a fifteen-minute ‘sales discussion’.
• Often these are based on cases (simulated salesscenarios) submitted, or originated, in conjunction
between the organizers and a sponsor.
• Sponsors and students will meet and practice inscenarios that simulate ‘real-life’.
• Judges may come from the sponsoring company,
academics or other businesspeople.
• There are normally two rounds. Depending on thenumber of entrants and time available.
• Students who succeed in the first round arenormally given a short time to prepare for a morein-depth interview in the final round.

Benefits• Powerful for the student and promotes their confidence andlearning.
• Students are well prepared, as they have been given casestudies, detail and practice well in advance.
• Opportunities for employers, students, and leaders in sales
coaching and education to mix.
• In sum, sales competitions are an exceptional learning
opportunity as well as great fun!

3.

After Covid-19:
Changes of Scenario

Highlights of Activities
EventsTimeline

NoteOpening Ceremony

March 2019

With support of Directorate General of Learning andStudents Affairs. Ministry of ResearchTechnology and Higher Education (MoRTHE), Indonesia

Training of Trainers

March 2019

Held back-to-back with the Opening Ceremony, hostedby BINUS university.

1st Pilot and Mentoring

April 2019 – January 2020

After participation at TOT, all lecturers set up their own
B2B sales courses and tried to run their own sales
competition.

Turku UAS Grand Study
Tour

November 2019

Lecturers of SEASAC partners were invited to Turku
University of Applied Sciences (Turku UAS) andexperienced as Turku Sales Competition (TSC) judges.

The 1st South-EastFebruary 2020
Asian Sales Competition– SEASAC

Held in Mahasarakham, Thailand at the end of February2020 hosted by Mahasarakham University

Picture of Activities
Opening Ceremony, Jakarta, Indonesia
March 2019

Press Conference, Jakarta, Indonesia
March 2019

Turku UAS Grand Study Tour, Finland
November 2019

Training of Trainers
March 2019

1st Pilot and Mentoring of Rangsit University,Thailand,

1st SEASAC, Mahasarakham, Thailand
February 2020

Changes of scenario• Due to Covid 19 Pandemic, some of the activities planned need to be conducted virtually.
• The last event conducted face to face was the 1st SEASAC held in Mahasarakham, Thailand inFebruary 2020.
• After that, all countries restricted travel for their citizens• SEASAC Partners agreed to meet virtually to find alternative ways to undergo the rest of theevents:• Coordination meetings• Tryouts• Promotion activities• Local and international sales competition• International webinar• Report meetings• Etc• More active usage of website and Social Media channels to promote and publish all activities

Highlights of Activities
EventTimeline

Notes

2nd Pilot and Mentoring

March 2020February 2021

The 2nd run of the B2B sales courses as well as its competition
were conducted virtually during the pandemic

The 15th Turku Sales
Competition – TSC

November 2020Students from SEASAC partners participated virtually in the
15th Turku Sales Competition and competed against Turku UASstudents from Finland as well as its exchange students fromother 6 countries in Europe as well as the United States

The 1st Indonesia Sales
Competition – ISAC

November 2020

Conducted virtually hosted by UPI “YPTK” Padang

International Webinar on
Preparing Students towards
New Era of B2B Sales

November 2020

Hosted virtually by SEAMOLEC

The 6th European Sales
Competition – ESC

December 2020

SEASAC partners were honored to be invited virtually ascompetitors as well as judges.

The 2nd South-East Asian
Sales Competition – SEASAC

Coming soon inMarch 2021

Hosted virtually by Parahiyangan Catholic University (UNPAR)Pictures of Virtual Activities

Coordination meetings between SEA and European partners

International Webinar on Preparing Students towards New
Era of B2B Sales
November 2020

Social Media
Youtube: SEASAC Project South-East Asian
Sales Competition

Facebook: Seasac ProjectSocial Media
Instagram: @seasac_project

Twitter: @SeasacP

Website (https://seasalescompetition.com/)

THANK YOU
Email: secretariat@seamolec.org