FOR IMMEDIATE RELEASECONTACTS:
Alline Botrel
Mars Petcare(786) 570-6406
Alline.Botrel@effem.com
Samantha Barron
Weber Shandwick(312) 988-2466
SBarron@webershandwick.com

MARS PETCARE ANNOUNCES EXCLUSIVE PARTNERSHIP WITH IMAX®
DOCUMENTARY SUPERPOWER DOGS
Powerful Live-Action Film Celebrates the Extraordinary Abilities of Dogs who make ourWorld a Better Place
BRUSSELS (August 16, 2018) – Mars Petcare, one of the world’s leading pet care companies,
announced today that it is the exclusive presenting sponsor of Superpower Dogs, an IMAX® 3D
live-action family adventure releasing in IMAX theatres March 15, 2019. The film, produced byCosmic Picture, aligns with the Mars Petcare purpose of A BETTER WORLD FOR PETS™, asit spotlights the amazing true stories of dogs with extraordinary abilities who save lives andmake the world a better place.

Caption: Henry, Avalanche Rescue, Superpower Dogs
Photo Credit: © Phil Tifo for Cosmic Picture Ltd
As the presenting sponsor, several Mars Petcare brands will be actively supporting the film,
including the PEDIGREE® and EUKANUBA™ dog food brands, BANFIELD™ Pet Hospital,
WHISTLE™ GPS Pet Tracker and WISDOM PANEL™ Canine DNA Test.
“At Mars Petcare, we live our purpose of A BETTER WORLD FOR PETS™ every day, because
we believe that pets make our world better,” said Poul Weihrauch, President, Mars Petcare.
“We’re thrilled to be part of the Superpower Dogs family and are confident that the film will
inspire the next generation of pet owners and dog lovers.”“Superpower Dogs is the ultimate celebration of the bond between humans and dogs,” said
Daniel Ferguson, Writer & Director of Superpower Dogs. “After people see these remarkabledogs and their human partners brave earthquakes and avalanches, bring animal poachers tojustice and leap out of helicopters to save people from drowning, they’ll never look at their bestfriends the same way again.”Starting Friday, August 17, the first ‘teaser’ trailer for Superpower Dogs will play in IMAX as apreview to the nationally distributed Pandas and Alpha, which will be shown in IMAX
commercial theaters across North America.
“Whether it’s a life-saving search-and-rescue dog or a family pet full of unconditional love,people around the world will know after watching this movie, that every dog, even their own, has
superpowers,” said Weihrauch.
Superpower Dogs will be captured using IMAX cameras and will be digitally re-mastered into
the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Remastering) technology. The crystal-clear images, coupled with IMAX's customized theatre
geometry and powerful digital audio, create a unique immersive environment that will makeaudiences feel as if they are in the movie.
To learn more about Mars Petcare and its participating brands, visit www.mars.com. For more
information on Superpower Dogs and the dogs featured in the film, visit
www.superpowerdogs.com or follow #SuperpowerDogs on social media.
###About Mars Petcare
Mars Petcare is a diverse and growing business with 75,000 Associates across 50+ countries
dedicated to one purpose: A BETTER WORLD FOR PETS™. With 75 years of experience, ourportfolio of almost 50 brands serves the health and nutrition needs of the world’s pets –including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™,SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as The Waltham Centre for Pet
Nutrition which has advanced research in the nutrition and health of pets for over 50 years.
Mars Petcare is also a leading veterinary health provider through a network of over 2,000 pet
hospitals including BANFIELD™, BLUEPEARL™, PET PARTNERS™, VCA™ and Linnaeus.
We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic healthscreening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURESTUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption
in the pet care industry. As a family business and guided by our principles, we are privileged
with the flexibility to fight for what we believe in – and we choose to fight for: A BETTERWORLD FOR PETS.
About Superpower Dogs
Releasing March 15, 2019 and presented by Mars Petcare and produced by Cosmic Picture,
Superpower Dogs is an immersive IMAX® adventure to experience the life-saving
superpowers and extraordinary bravery of some of the world’s most amazing dogs. In thisinspiring true story, journey around the globe to meet remarkable working dogs and their humanpartners who make the world a better place by protecting endangered species and saving lives
in avalanches, earthquakes and more. As we discover the extraordinary abilities of dogs, we’ll
never look at our best friends the same way again.
About Cosmic PictureCosmic Picture seeks to make the most compelling cinematic experiences possible and tochange people's perception of the universe in unexpected ways. Past films include awardwinning IMAX® and giant screen productions and transformative environmental documentaries
with tremendous social impact. For more information on Cosmic Picture,
visit www.cosmicpicture.com.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architectureand equipment to create experiences that take you beyond the edge of your seat to a world
you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect withaudiences in extraordinary ways, and, as such, IMAX’s network is among the most importantand successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices inLondon, Dublin, Tokyo, and Shanghai. As of June 30, 2018, there were 1,410 IMAX theatersystems (1,314 commercial multiplexes, 12 commercial destinations, 84 institutional) operatingin 79 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began
trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, TheIMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation.
More information about the Company can be found at www.imax.com. You may also connect
with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) andYouTube (www.youtube.com/imaxmovies).