- 16 -Segment Information(1) Industry Segments
Three months ended December 31
Nine months ended December 31
Yen
Yen(B)/(A)(D)/(C)
U.S. $
U.S. $(millions)(millions)
X100 (millions)
X100 (millions)(%)(%)
2008 (A)2009 (B)2009
2008 (C)2009 (D)2009
600,965

532,08423%

22%258,249

209,85510%

9%702,572

760,66827%

31%

Digital Media & Consumer
Products

309,392

262,34412%

11%High Functional Materials& Components

376,538

326,67815%

13%

246,554

241,57010%

10%

84,33392,4243%

4%2,578,603

2,425,623

100%

100%

(318,030)

Information & Telecommunication
Systems

1,882,761

1,568,805

22%

22%

899,447

630,22510%9%2,396,455

2,196,241

28%

31%

1,004,893

781,706

12%

11%

1,297,711

905,54715%

13%821,509696,53110%

10%274,325

327,4733%

4%8,577,101

7,106,528

100%

100%

-

(2,910) (1,005,981)

95

23,456

62

259

15

6-

258

-

46-

203

105

53172

41-

865

(13,251)-

66,360

-

89

5,784

81

2,281

108

8,268

85

2,852

87

3,551

98

2,6261101,005

94

26,365(267,717)

2,260,573

2,157,906

38,38223,809

-%

30%

4,084

593

-%

1%(25,491)

23,696-%30%

Digital Media & ConsumerProducts(16,132)

4,190

-%

5%

High Functional Materials& Components(588)

18,702

-%

23%

4,666

4,889

-%

6%

2,176

3,732

-%

5%

7,097

79,611-%

100%(21,621)(14,524)

Electronic Devices
Power & Industrial Systems

Logistics, Services & Others
Financial Services
Subtotal
Eliminations & Corporate Items
Revenues Total
Information & Telecommunication
Systems
Electronic Devices
Power & Industrial SystemsLogistics, Services & Others
Financial Services
Subtotal
Eliminations & Corporate Items
Operating income (loss) Total

Note: Revenues by industry segment include intersegment transactions.

- more -83

17,052

70

6,850

92

23,872

78

8,497

70

9,843

85

7,571

119

3,559

83

77,245(823,664)-(8,953)7,571,120

6,282,864

83

68,292

110,555

50,869

48%

60%

46553

32,611(3,266)

14%

(4%)

-(36)

38,027

1,005

16%

1%

3

11(42,793)(4,972)

(18%)

(6%)

-(54)

68,327

25,114

29%

30%

37

273

16,337

8,421

7%10%

5292

9,651

7,234

4%

9%

75

79

232,715

84,405

100%

100%

36917

(144)

(50,157)(42,805)-(465)

721

182,558

41,60023452

- 17 -

Segment Information(2) Revenues by MarketJapan
Asia
North America
EuropeOther Areas
Outside Japan
Total

Three months ended December 31
Nine months ended December 31
YenYen(B)/(A)(D)/(C)
U.S. $
U.S. $(millions)(millions)
X100 (millions)
X100 (millions)(%)(%)
2008 (A)2009 (B)2009
2008 (C)2009 (D)2009
1,301,457 1,232,743
4,309,698 3,653,117
95
13,39985
39,708
58%
57%
57%
58%
452,672

428,03220%

20%

207,389

180,7729%

8%

202,035

221,0589%

10%

97,02095,301

4%

5%959,116925,16342%43%2,260,573

2,157,906

100%

100%

95

4,653

87

1,965

109

2,403

98

1,036

96

10,05695

23,456- more -1,527,923

1,210,929

20%

19%

691,632

534,7119%9%710,313600,8939%

10%

331,554283,2145%

4%3,261,422

2,629,747

43%

42%

7,571,120

6,282,864

100%

100%

79

13,162

77

5,812

85

6,531

85

3,078

81

28,5848368,292

- 18 -Cautionary Statement
Certain statements found in this document may constitute “forward-looking statements” as defined in the U.S.
Private Securities Litigation Reform Act of 1995. Such “forward-looking statements” reflect management’s
current views with respect to certain future events and financial performance and include any statement that does
not directly relate to any historical or current fact. Words such as “anticipate,” “believe,” “expect,” “estimate,”“forecast,” “intend,” “plan,” “project” and similar expressions which indicate future events and trends may
identify “forward-looking statements.” Such statements are based on currently available information and are
subject to various risks and uncertainties that could cause actual results to differ materially from those projectedor implied in the “forward-looking statements” and from historical trends. Certain “forward-looking statements”
are based upon current assumptions of future events which may not prove to be accurate. Undue reliance should
not be placed on “forward-looking statements,” as such statements speak only as of the date of this document.
Factors that could cause actual results to differ materially from those projected or implied in any“forward-looking statement” and from historical trends include, but are not limited to:•

economic conditions, including consumer spending and plant and equipment investments in Hitachi’s major markets, particularly
Japan, Asia, the United States and Europe, as well as levels of demand in the major industrial sectors which Hitachi serves, including,
without limitation, the information, electronics, automotive, construction and financial sectors;•

exchange rate fluctuations for the yen and other currencies in which Hitachi makes significant sales or in which Hitachi’s assets andliabilities are denominated, particularly against the U.S. dollar and the euro;•uncertainty as to Hitachi’s ability to access, or access on favorable terms, liquidity or long-term financing;•

uncertainty as to general market price levels for equity securities in Japan, declines in which may require Hitachi to write down equity
securities that it holds;•the potential for significant losses on Hitachi’s investments in equity method affiliates;•legislative and regulatory changes enacted by the new Japanese government;•increased commoditization of information technology products and digital media-related products and intensifying price competition
for such products, particularly in the Information & Telecommunication Systems, the Electronic Devices and the Digital Media &Consumer Products segments;•uncertainty as to Hitachi’s ability to continue to develop and market products that incorporate new technology on a timely andcost-effective basis and to achieve market acceptance for such products;•rapid technological innovation;•the possibility of cost fluctuations during the lifetime of or cancellation of long-term contracts, for which Hitachi uses thepercentage-of-completion method to recognize revenue from sales;•fluctuations in the price of raw materials including, without limitation, petroleum and other materials, such as copper, steel, aluminumand synthetic resins;•fluctuations in product demand and industry capacity;•uncertainty as to Hitachi’s ability to implement measures to reduce the potential negative impact of fluctuations in product demand,exchange rates and/or price of raw materials;•uncertainty as to Hitachi’s ability to achieve the anticipated benefits of its strategy to strengthen its Social Innovation Business;•uncertainty as to the success of restructuring efforts to improve management efficiency by divesting or otherwise exiting
underperforming businesses and to strengthen competitiveness and other cost reduction measures;•

general socio-economic and political conditions and the regulatory and trade environment of Hitachi’s major markets, particularly
Japan, Asia, the United States and Europe, including, without limitation, direct or indirect restrictions by other nations on imports, ordifferences in commercial and business customs including, without limitation, contract terms and conditions and labor relations;•

uncertainty as to the success of alliances upon which Hitachi depends, some of which Hitachi may not control, with other corporationsin the design and development of certain key products;•

uncertainty as to Hitachi’s access to, or ability to protect, certain intellectual property rights, particularly those related to electronics anddata processing technologies;•uncertainty as to the outcome of litigation, regulatory investigations and other legal proceedings of which the Company, its subsidiaries
or its equity method affiliates have become or may become parties;•

the possibility of incurring expenses resulting from any defects in products or services of Hitachi;•

the possibility of disruption of Hitachi’s operations in Japan by earthquakes or other natural disasters;•uncertainty as to Hitachi’s ability to maintain the integrity of its information systems, as well as Hitachi’s ability to protect its
confidential information and that of its customers;•

uncertainty as to the accuracy of key assumptions Hitachi uses to valuate its significant employee benefit related costs; and•

uncertainty as to Hitachi’s ability to attract and retain skilled personnel.

The factors listed above are not all-inclusive and are in addition to other factors contained in Hitachi’s periodic filings
with the U.S. Securities and Exchange Commission and in other materials published by Hitachi.

###