Success story
Infineon Technologies
Industry• Semiconductor

Solutions• OpenText™ Trading Grid™
• OpenText™ Trading Grid™
Messaging Service

Leading semiconductor supplierstrengthens global brand
Infineon Technologies optimizes business processes,
enhances customer satisfaction with efficient B2B

Swift response to supply anddemand in changing market“B2B e-commerce is absolutely critical to effectively
manage our logistics and our sales processes.
EDI is embedded in all of our key processes.”

Stable, secure electronic
message exchange

Head of B2BInfineonResults

Efficient B2B for enhanced
customer relations
Harmonized processes for
global brand support

Dr. Dimitri Bortnik

Leading semiconductor supplier strengthens global brand

Infineon Technologies is the number one semiconductor supplierto the automotive industry in power electronics and chip card
applications. The company is headquartered in Neubiberg near
Munich, Germany and is active in all major European markets.

Keeping pace with the semiconductor business cycle

The principal challenge facing Infineon is linked to the cyclical nature of
the semiconductor industry. Typically, a business cycle lasts three tofive years and includes periods of very rapid growth, during which thevolumes of business-to-business (B2B) data can change dramatically.

Against this background, it is critical to the company that it maintains anappropriate balance between service levels and related costs, ensuringthat both are aligned to the shape of the market at the time. B2B
e-commerce integration has a material role to play here, since efficiency
and scalability are very much in demand. Infineon required a B2B infrastructure that would be flexible enough to cope with flatter stages of thedemand cycle as well as enabling response to the rapid market booms
characterized by escalating volumes of B2B data. The paramount needfrom Infineon’s perspective was to provide B2B stability throughout
the cycle.
Dr. Dimitri Bortnik, head of B2B at Infineon’s headquarters, stated: “B2B
e-commerce is absolutely critical to effectively manage our logistics
and our sales processes. EDI is embedded in all of our key processes.”

The global nature of Infineon’s business brings with it specific challenges.
The company’s B2B team is distributed across the globe and a central
part of the team’s role is to ensure global consistency in terms ofservice and response. FTP usage is negligible but, for historical reasons,the team has to manage a variety of different standards—EDIFACT iswell established in Europe and ANSI in North America, while RosettaNet
is popular with small- and medium-sized enterprises in the Asia-Pacific.

Faced with these challenges, the first priority for Infineon was to put inplace a B2B infrastructure to address the sell-side of the business,delivering solutions to enable logistics and order management. The next
phase, in progress now, is focused on the buy-side and rolling out B2B
across the company’s supplier base.

Global network delivers stability and security

Infineon has been an OpenText customer for several years—99 percent ofInfineon’s EDIFACT and ANSI X.12 traffic runs across the OpenText™ Trading
Grid™ network. With Trading Grid, any one of Infineon’s 500+ trading
partners can connect with the network and send their EDI transactions
to Infineon and the B2B team at Infineon can collect those transactions
from their mailbox as required. Infineon uses OpenText™ Trading Grid™
Messaging Service to exchange orders, order responses, invoices,work in progress, delivery forecasts and delivery notes as well as arange of different reports and other specific messages in the sales
area. At present, electronic trading is with more than 500 customers
and distributors, with some of whom Infineon is collaboratively engaged
in joint product developments. The volumes of B2B data being exchanged range from 200MB to 350MB each month.

A primary reason for choosing OpenText is its reliability as a stable
and secure electronic trading method to exchange messages, as wellas the company’s global reach and ability to provide a highly available
worldwide solution. Additionally, Dr. Bortnik understands the clear visionand long-term future ambitions of OpenText to deliver value-added
services across the network—even those that Infineon is not yet readyto adopt at the moment.

Stringent KPIs measure performance

The performance of the B2B infrastructure is assessed and measured
carefully at Infineon. The B2B teams report regularly on a set of agreed“Efficient B2B
integration translates
directly into customer
satisfaction levels andleads to better relations
with customers.”
Dr. Dimitri Bortnik

Head of B2BInfineon

Leading semiconductor supplier strengthens global brandKey performance indicators (KPIs). In addition, feedback is gatheredfrom four different communities within the business—logistics, sales,purchasing and manufacturing production. This in itself gives an indicationof how pervasive B2B e-commerce is across the company.

OpenText is helping Infineon become an Active Business that operates acustomer-facing supply chain supported by the continuous flow of sales,
shipment and payment information within and between organizations. In
this way, Infineon can address its key business challenges and respondswiftly to macro-economic disruptions on supply and changes in theglobal business environment.

Asked to identify the benefits OpenText and B2B integration delivers tothe business, Dr. Bortnik highlights principle results:• “Efficient B2B integration translates directly into customer
satisfaction levels and leads to better relations with customers.”• “B2B allows us to optimize certain important internalbusiness processes—for example, by removing thepossibility of manual errors in such processes.”• “B2B lets us harmonize key processes across the world,
independent of geographic region. This means that the customer
will enjoy consistency, no matter where they are located, whichis very significant for a global brand such as Infineon.”

About OpenText

OpenText, The Information Company,
enables organizations to gain insight
through market leading information
management solutions, on-premises orin the cloud. For more information about
OpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.
Customer stories

opentext.com/contact
Twitter | LinkedIn

Copyright ©2018 Open Text. OpenText is a trademark or registered trademark ofOpen Text. The list of trademarks is not exhaustive of other trademarks. Registeredtrademarks, product names, company names, brands and service names mentioned
herein are property of Open Text. All rights reserved. For more information, visit:
http://www.opentext.com/2/global/site-copyright.html 09752B EN