Financial Resultsfor 1st Quarter of Fiscal 2016

Bridgestone CorporationMay 11, 2016

Contents

1. Business and Financial Performancefor 1st Quarter of Fiscal 2016

P. 3

2. Consolidated Projectionsfor 1st Half of Fiscal 2016

P. 8Copyright © 2016 Bridgestone Corporation | May 11, 20162

１． Business and Financial Performancefor 1st Quarter of Fiscal 2016

Business Environment Surrounding Bridgestone Group◆ Estimated Tire Demand◆ Currency Exchange

Tire Demand for 2016 1st Quarter : Original Equipment (VS PY)
Passenger
Radial Tires

Truck and Bus
Radial Tires

Japan97％

109％

N. America

105％

84％

Europe100％

113％

20152016Q1Q2

Q3

Q4

Q1

US Dollar

119

121

122

121115

Euro

134

134

136

133

127

◆ Raw Materials
Tire Demand for 2016 1st Quarter : Replacement (VS PY)
Passenger
Radial Tires

Market trend of natural rubber and crude oil (Average)
2015

Truck and Bus
Radial Tires

Japan

101％

103％

N. America

105％

104％

Europe

102％

105％

Q1

Q2

Q3

Q4

Q1

Natural Rubber<TSR20>*(￠/kg)

142

151

134

119

115

Natural Rubber<RSS#3>*(￠/kg)

172

178

146

125

131

48

57

46

42

33

Crude Oil
<WTI>(＄/ｂｂl)Note: The numbers of demand are estimated by Bridgestone Corporation

2016*Source: Singapore Commodity Exchange Limited
Copyright © 2016 Bridgestone Corporation | May 11, 20164

Consolidated Results for 1st Quarter of Fiscal 2016
Yen/US dollar rate:

119115

(4)

115

115

Yen/Euro rate:(Yen in billions)

134

127

(7)

127

127

2015
1st Quarter
Results

2016
1st Quarter
Results

Net Sales

893.6

Tires
DiversifiedProducts（Ref. Feb 17, 2016 announcement）

VS PY (%)

2016 1st HalfProjections

2016 FYProjections

825.7

(8)

1,770.03,750.0

751.7

679.7

(10)

1,460.0

3,100.0

147.1

149.6

+2

315.0

650.0

116.2

108.4

(7)

237.0

520.0

（Ratio） 13.0%（Ratio） 13.1%（Ratio） +0.1%（Ratio） 13.4%（Ratio） 13.9%

Tires

109.4

100.4(8)

216.0

469.0

DiversifiedProducts

6.8

8.0

+18

21.0

51.0

Ordinary Income

115.7

103.4

(11)

214.0

487.0

Profit Attributable toOwners of Parent

71.5

56.7

(21)

128.0

309.0

Operating Income

Note: Figures within parentheses mean minus
Copyright © 2016 Bridgestone Corporation | May 11, 2016

5

Analysis of Consolidated Operating Income for 1st Quarter of Fiscal 2016
(Yen in billions)
120

110

Exchange rate
Sensitivity (full year)100

USD：3.2bil. Yen
EUR：0.3bil. Yen

90
116.2
80

Price, Mix,
Volume etc.
(30.7)

70

ForeignExch. Loss(6.0)

108.4
SGA(3.0)

Depreciation(1.0)

StrategicProducts+1.0

Raw
Materials
+32.0

60

50

2015 1st Quarter
Operating Income(7.7)

2016 1st Quarter
Operating Income

Note: Figures within parentheses mean minus
Copyright © 2016 Bridgestone Corporation | May 11, 2016

6Financial Results for 1st Quarter of Fiscal 2016 : Geographic Segments(Yen in billions)2015
1st Quarter
Results

2016
1st Quarter
Results

VS PY (％)

Japan

283.9

260.4(8)The Americas

450.8

409.5

(9)

EMEA104.3

121.6

N/A*

Other Regions

212.0

154.9

N/A*

Consolidated Net Sales

893.6

825.7(8)

Japan

44.9

34.8(23)

The Americas

43.8

45.8

+5EMEA

5.28.4

N/A*

Other Regions

20.7

15.4

N/A*

Consolidated Operating Income

116.2

108.4(7)* At the beginning of fiscal year 2016, “Middle East & Africa” formerly included in the “Other regions” segment wastransferred to the “EMEA” segment as the result of the restructuring of the tire business SBUs.
Note: Figures within parentheses mean minus
Copyright © 2016 Bridgestone Corporation | May 11, 20167２． Consolidated Projectionsfor 1st Half of Fiscal 2016

Forecast of Business Environment Surrounding Bridgestone Group◆ Estimated Tire Demand◆ Currency Exchange

Tire Demand for 2016 1st Half : Original Equipment (VS PY)
Passenger
Radial Tires

Truck and Bus
Radial Tires

Japan

101％

103％

N. America

105％

87％

Europe

100％

107％

2015

2016

（Ref. Feb 17,2016announcement）
2016 1st HalfProjections

1stHalf

2ndHalf

FullYear

1stHalf

US Dollar

120

122

121

111

115

Euro

134

135

134

124

127

◆ Raw Materials
Tire Demand for 2016 1st Half : Replacement (VS PY)
Passenger
Radial Tires

Truck and Bus
Radial Tires

Japan100％

99％

N. America

100％103％

Europe101％103％

Note: The numbers of demand are estimated by Bridgestone Corporation***Source: Singapore Commodity Exchange LimitedCopyright © 2016 Bridgestone Corporation | May 11, 2016

9Highlights
1st Quarter Actual

1st Half Forecast(”projection”; released at Feb. 17th)
Currency
Exchange ”FX”

- Stronger Japanese yen as projected- Stronger yen vs PY and projection

Q1; 1USD=115yen, 1EUR=127yen

Q2; 1USD=108yen, 1EUR=121yen
1H; 1USD=111yen, 1EUR=124yen

Tire sales
volume- Increased from PY in PSR, slightly
decreased in TBR- ORR Ultra-large/Large was still in
downward phase- Inline with projection in PSR and slightly weaker
in TBR, but will be up from PY in both tires.
- Inline in Ultra-large and weak trend in Large
ORR, but still lower than PY in both categories.

Selling Price/Raw Material- vs PY
Lower raw material cost >Lower selling price impact- vs PY and projection
Lower raw material cost >Lower selling price impact

SGA- Increased from PY exc. FX, forR&D activities and sales promotion- To be controlled to appropriate level withconsidering sales trends

Consolidated
FinancialResults- Net sales:
Lower than PY, mainly due to FX- Operating income exc. FX:Same level as PY supported bylower RM cost

- Net sales & Operating income:Unchanged from Feb. projection “Net sales;
lower vs PY, OP; same level as PY”- Possibility of downturn by negative impact
from FX
Copyright © 2016 Bridgestone Corporation | May 11, 201610

Statements made in this presentation with respect to Bridgestone's current plans, estimates, strategies andbeliefs and other statements that are not historical facts are forward-looking statements about the future
performance of Bridgestone. Forward-looking statements include, but are not limited to, those statements using
words such as "believe," "expect," "plans," "strategy," "prospects," "forecast," "estimate," "project," "anticipate,""may" or "might" and words of similar meaning in connection with a discussion of future operations, financialperformance, events or conditions. From time to time, oral or written forward-looking statements may also beincluded in other materials released to the public. These statements are based on management's assumptions
and beliefs in light of the information currently available to it. Bridgestone cautions you that a number ofimportant risks and uncertainties could cause actual results to differ materially from those discussed in theforward-looking statements, and therefore you should not place undue reliance on them. You also should not
rely on any obligation of Bridgestone to update or revise any forward-looking statements, whether as a result ofnew information, future events or otherwise. Bridgestone disclaims any such obligation.
Copyright © 2016 Bridgestone Corporation | May 11, 2016