Public Relations
A Marketing Strategyfor Global Content & Licensing

Contact us: (Japan) +81-90-6003-7068 | info@zenworks.jp | www.zenworks.jp

Presentation © 2018 ZenWorks Co., Ltd.
No reproduction or distribution without permission

Why Public Relations (PR)?
• PR is a cost-effective way for companies in the broadcast, licensing
and content-related industries to gain exposure for their IP.
• Using a specialist PR agency means a company can gain benefit fromexisting strong media relationships. Copy, be it press releases,
placed features or comments and quotes, will be written to a highstandard and presented in such a way that the media find it
interesting, engaging and easy to use so coverage is maximized.
• Working with the right PR company is a proven way to help you
stand out from the competition.

Contact us: (Japan) +81-90-6003-7068 | info@zenworks.jp | www.zenworks.jp

Presentation © 2018 ZenWorks Co., Ltd.
No reproduction or distribution without permission

Benefits of PR
PR offers various benefits including:• Potential for a huge reach.
• Cost effective both with or without atie-in advertising budget.
• A great way to raise the profile of acompany and its key executives.
• Supporting a company's partners
making the company more attractive
to work with.
• Raising online and social media
presence.
• Improved search result rankings.
Contact us: (Japan) +81-90-6003-7068 | info@zenworks.jp | www.zenworks.jp

Presentation © 2018 ZenWorks Co., Ltd.
No reproduction or distribution without permission

Leveraging Brand Identity• PR is an influential step to market acontents-related business and earncredibility in the broadcast andlicensing industries.
• The integrity gained greatly increases
visibility, awareness and goodwill.

Contact us: (Japan) +81-90-6003-7068 | info@zenworks.jp | www.zenworks.jp

Presentation © 2018 ZenWorks Co., Ltd.
No reproduction or distribution without permission

Enhancing Trust• Well written PR copy is often
used word-for-word by the
media so messages arecorrectly relayed and thereader gains a sense ofconfidence.
• Resulting coverage will work
to enhance a client's
potential customer base andbusiness productivity.

Contact us: (Japan) +81-90-6003-7068 | info@zenworks.jp | www.zenworks.jp

Presentation © 2018 ZenWorks Co., Ltd.
No reproduction or distribution without permission

Maximize Web Traffic• If the online and social
media PR coverage is
optimized in the rightway, search result rankings
can increase and can serve
as a catalyst to drive
traffic to a client’s
website.
• Persuasive online PR has thepower to convert site
visitors into potential
customers and increase brandvisibility.
Contact us: (Japan) +81-90-6003-7068 | info@zenworks.jp | www.zenworks.jp

Presentation © 2018 ZenWorks Co., Ltd.
No reproduction or distribution without permission

kgmpr.com

Enquiries for Japan, Korea and other Asian markets:ZenWorks Co., Ltd. www.zenworks.jp info@zenworks.jp

Kilogrammedia's Ethos“We are a hands-on tight knit team, who aim to not just react toclient requests but to anticipate what they might want or need.
That some of our clients have been with us for more than a decade, wefeel, is testament to how hard we work to deliver great results.
We are always friendly and approachable and like the industries
we work in, we are very sociable. We love what we do and thepeople we do it for and most of all we love to say, ‘yes’“
Jane Garner, Kilogrammedia founderWhat Kilogrammedia does
Kilogrammedia is a licensing and broadcast specialist PR
agency based in the UK with clients around the world.
Kilogrammedia’s aim is to act as an external press office
for its clients covering everything needed to maximise
coverage for their licensing and broadcast based news.

Kilogrammedia Services
Creating great content for its clients
Writing press releases (unlimited)Managing the approvals process
Selling in and writing, where appropriate, placed featuresDealing with incoming press enquiries
Arranging quotes and comments from clients to meet press
needs (these can be written by Kilogrammedia for client
approval if required)
Writing show previews
Assisting with activity such as awards entries
Managing small to medium sized events
Writing client social media activity

Sharing its clients’news
Distributing press releases toappropriate media
Distributing imagery
Distributing show previews
Arranging interviews - email,telephone, face to face (if thelatter Kilogrammedia staff
would always be in attendance)
Sharing useful but neverconfidential information

Reporting
Kilogrammedia report inwhatever way suits its clients
best and can include:• Written reports• Regular phone/Skype calls• Meetings at key trade fairs
In addition Kilogrammedia
supply press coverage in PDF
format on a monthly basis

Some of Kilogrammedia Clients (past & present)Some ofKilogrammedia’swork

Some of Kilogrammedia’ssocial media work

Building brand awareness using social media

Further showcasing
work across socialmedia

Some of our media partners: 900,000+ B2B circulation potential!
LICENSING MEDIA: 348,900 circulation

120,000*
Worldwide
84,000Worldwide

60,000Worldwide

20,000EuropeBROADCAST MEDIA: 555,300 circulation
126,000*
Worldwide

10,000Europe110,000*
Worldwide

20,000France/Worldwide

102,000
Worldwide

18,000*Worldwide

13,000Worldwide

9,500*
Worldwide

15,000; Worldwide

6,000Worldwide (Digital only)

Circulation not available
Worldwide

8,000
Italy

5,900
Germany/Europe

100,000
Worldwide

40,800*Worldwide

36,000*UK*Combined Print and Digital

Key Publications - Licensing

Key Publications - Broadcast

Client Case Study overview• Bulldog Licensing is one of the leading
licensing agencies in Europe. It has been aclient at Kilogrammedia for more than tenyears.
• Kilogrammedia sends key Bulldog executives
clippings of media coverage resulting fromtheir activities.
• All Kilogrammedia clients get clippings sent
on a monthly basis.
• Most of the coverage the clippings containwill come from releases or articles distributed
by Kilogrammedia in the two preceding
months. This does, however, depend on
publication lead times.
• This study focuses on clippings sent to Bulldog
in October 2018. Specifically it reflects recent
coverage relating to five releases distributedin the preceding August and September.

www.bulldog-licensing.com

Client Case Study media coverage

www.bulldog-licensing.com• The October 2018 report alone was used in media with a total circulation of 320,115 which equates
to a reach of 960,345.
• The advertising equivalent value of this coverage is approximately UK£17,100**
Currency equivalents @12 November 2018: US$22,200 / CNY 154,000 / KRW 25.1 million / JPY 2.53 million*Reach is generally considered to be three times circulation when it comes to print media**Please note there are no strict rules as to calculating AEV. For AEV calculation, one page of editorial is the equivalent of one
page of advertising at the standard advert pricing.

Client Case Study cover sheet
kilogrammedia
Publisher

Cover Sheet:
Media

Date

Anthem release - 19.9.18
BM E-News
Brandora
License Global Daily

OnlineOnlineOnline21.9.18
19.9.18
19.9.18

BLE preview - 12.9.18
Brandora

Online12.9.18

Pikmi Pops - First partners A&B and S&B - 3.9.18
BM E-News
Online7.9.18Brandora
Online5.9.18Brandora
Online12.9.18
License Global DailyOnline
5.9.18
License Global Daily
Online12.9.18
License Global Euro
Online5.9.18
License Global EuroOnline
12.9.18
Toys n Playthings
Online4.9.18Toys n Playthings Magazine
Pr & On
Sep-18
Licensing.biz
Online3.9.18
LicensingSource.net
Online3.9.18That's Not My…Rainbow designs release - 23.8.18
Progressive Preschool Magazine
Pr & On Sept-Oct 18
Total Licensing Report
Online2.9.18Brandora
Online29.8.18
Kidscreen
Online23.8.18
License Global Daily
Online23.8.18
Licensing.biz
Online23.8.18
LicensingSource.net
Online23.8.18
PreschoolNews.net
Online23.8.18
Total Licensing Report
Online23.8.18
Toy World
Online29.8.18
Crystal Maze - Rascals board game release - 20.8.18
Toy World Magazine
Pr & On
Sep-18Toys n Plaything Magazine
Pr & On
Sep-18Toys n Playthings
Online22.8.18
Gifts Today
Online22.8.18

Bulldog - 2018

Daily WeeklyMonthly Quarterly!
!

Clip Title

Circ Zones

Circ

Anthem release
Anthem release
Anthem release

www
www
www

30,000
5,902
40,000

BLE preview (4 pages)

www

5,902

Pikmi Pops - First partners (A & Blues)
Pikmi Pops - First partners (A & Blues)
Pikmi Pops - First partners (S&Blueprint)
Pikmi Pops - First partners (A & Blues)
Pikmi Pops - First partners (S&Blueprint)
Pikmi Pops - First partners (A & Blues)
Pikmi Pops - First partners (S&Blueprint)
Pikmi Pops - First partners (A & Blues)
Pikmi Pops - First partners (A & Blues)
Pikmi Pops - First partners (A & Blues)
Pikmi Pops - First partners (A & Blues)

www
www
www
www
www
www
www
www
www
www
www

30,0005,902
5,902
40,00040,00040,00040,0005,125
5,112
22,00010,000!

That's Not My… Rainbow Designs
That's Not My… Rainbow Designs
That's Not My… Rainbow Designs
That's Not My… Rainbow Designs
That's Not My… Rainbow Designs
That's Not My… Rainbow Designs
That's Not My… Rainbow Designs
That's Not My… Rainbow Designs
That's Not My… Rainbow Designs
That's Not My… Rainbow Designs

www
www
www
www
www
www
www
www
www
www

10,849100,000
5,902
13,00040,00022,00010,00010,000100,000
1,200!
!

FYI - Crystal Maze - Rascals release
FYI - Crystal Maze - Rascals release
Crystal Maze - Rascals release
Crystal Maze - Rascals releasewwwwwwwwwwww

5,184
5,112
5,125
7,093

!

!
!
!
!
!
!
!
!
!
!
!

!
!
!
!
!
!
!
!
!

!
!

www.bulldog-licensing.com£$€• Please note that not all the coveragethat individual releases received isshown here. This study solely concerns
coverage that was in and clipped byearly October ad that had not been
included in a previous report.
• The coverage highlighted in yellow wassupplied in October. Non-highlighted
coverage was supplied as part ofprevious reports.

Kilogrammedia people and what they doJane Garner: Founder of Kilogrammedia
Jane’s personal experience as a PR in the licensing and broadcast fields stretches back morethan 20 years. A former journalist, Jane fully understands how to maximise press coveragefor clients and counts many of the key media contacts as personal friends.

Robert Garner: Company Director
Although very regularly in the UK Robert, who is Jane's brother, is based in Shanghai, China.
His role as Company Director sees him deal with finance and legal issues as well as being
available as a general 'sounding board’.
Sian Dorrington
Sian works closely with Jane and is renowned for her efficiency and organisational skills.
Amongst other things she is charged with keeping track of the numerous press releases
being worked on at any given time and ensuring that they have been through the full
approval process before distributing them to the press with appropriate imagery.

Vaughan O’Grady and Martin Sayers
Vaughan and Martin are Kilogrammedia’s writers. They work on specific clientsquickly getting to know them and their key projects. They write everything frompress releases to placed features and aim to turn around copy quickly andaccurately for client’s approval.

Kilogrammedia people and what they do
Rachael Florence
Rachael manages social media for Kilogrammedia and those clients who require this service. She ishugely experienced at working across all key platforms and is able to advise on new ones as theyappear. As well as regularly posting relevant news, she monitors the sites continually, ensuring
quick response to follower questions and comments

Decia Lane
Decia’s role is to manage the huge amounts of press that Kilogrammedia generates.
She turns both print and online coverage into PDF clippings that are emailed on amonthly basis to the client along with a cover sheet and relevant information about
the media in which it appears. We know that clients use the clippings as a businesstool and we aim to present them in such a way as to facilitate thisJackdaw
Jackdaw is in charge of all things chewing, he is also Head of Security greeting all visitors with great
enthusiasm

Fee structure
To a very large extent, Kilogrammedia work on monthly
retainers. This allows them to address all opportunities bothproactively and reactively without referring back to the client
in regards the cost and time. Once a retainer is agreed, it isfully inclusive. They do not charge disbursements so clients
get no surprises when it comes to invoicing.
Fees are invoiced from and paid directly to Kilogrammedia.
ZenWorks, Kilogrammedia’s agent, is not involved in any
monetary transactions except where specialist foreign
language assistance is required.

Fee Packages (prices in UK£)
Standard Plan (6 months) - full unlimited service - £1,500 permonthStandard Plan (12 months) - full unlimited service - £1,400 permonth
Trial Plan (3 months) - full unlimited service; one-time use only- £1,400 per month
Asian Language Support Option - separate charge payable
to ZenWorks for Korean, Chinese and Japanese language
support. Please enquire to info@zenworks.jp for details.

Fee Packages (prices in UK£)
Trade Show Package Plan - £2,000 per show
• Trade show preview to all media covering the show
• Larger article, created by KGM, for one leading print media title• Media interview with key executive in an online daily media. Pre or post show publication.
Interview via e-mail with KGM assisting with responses• Show onsite press interviews• Liaison with the show PR company• Promoting Client for reactive opportunities• Providing materials for the show press oﬃce
• Media coverage report in PDF format including relevant media information*All services where available at a show.
Single Press Release Plan - £700 per release• Press release creation based on Client sourced information• Press release approvals and revisions• Targeted/curated media distribution based on Client goals• PDF clippings service with media information

Fee Packages - Foreign Currency Equivalent Pricing
The following foreign currency pricing is for guideline purposes
only. Billing will be in UK£.
PR Service Fee Table & Foreign Currency Equivalent
United Kingdom
UK£

China
CNY

Korea
KRW

Japan
JPY

U.S.A
US$

Fee Per Month
Standard Plan (6 months)

1500

CN¥13,509₩2,201,754¥221,930$1,947

Standard Plan (12 months)

1400

CN¥12,608₩2,054,971¥207,134$1,817

Trial Plan (3 months)

1400

CN¥12,608₩2,054,971¥207,134$1,817

Package Price
Trade Show Package Plan

2000

CN¥18,012₩2,935,673¥295,906$2,596

Single Press Release Plan700

CN¥6,304₩1,027,485¥103,567$909

CN¥9.0058₩1467.8363¥147.9532$1.2982

UK£1 Exchange Rate(12 November 2018)

How to contact us…
For general enquiries:

Jane Garner, Kilogrammedia• +44 (0) 1279 887101• +44 (0) 7845 900947• jgarner@kgmpr.com• kgmpr.com

For business enquiries (Japan, Korea, China and other Asian regional markets):

Roger Berman, ZenWorks Co., Ltd.
• +81 (0) 90 6003 7068 (Japan)• rmb@zenworks.jp• www.zenworks.jp