Financial Resultsfor 1st Half of Fiscal 2013

Bridgestone Corporation
August 9, 2013

Contents

１．Business and Financial Performance for
1st Half of Fiscal 2013

P. 3

２．Consolidated Projections for Fiscal 2013

P. 9

Copyright © 2013 Bridgestone Corporation │ Aug.9,2013

2

１．Business and Financial Performance for
1st Half of Fiscal 2013

Business Environment Surrounding Bridgestone Group
Estimated Tire DemandCurrency Exchange

Tire Demand for 2013 1st Half : Original Equipment
Passenger
Radial Tires(vs PY)

Truck and Bus
Radial Tires(vs PY)

Japan

88％

89％

N. America

107％

87％

Europe

95％

99％

2012

2013

1sthalf

2ndhalf

1sthalf

US Dollar

80

8096

Euro

103

102126

Raw Materials
Tire Demand for 2013 1st Half : Replacement
Passenger
Radial Tires(vs PY)

Truck and Bus
Radial Tires(vs PY)

Japan

102％

105％

N. America

101％

98％

Europe94％

105％* Demand numbers are estimated by Bridgestone Corporation.

Market trend of natural rubber and crude oil (Average)
2012

2013

1sthalf

2ndhalf

1sthalf

Natural Rubber<TSR20>*(￠/kg)

350

281

270

Natural Rubber<RSS#3>*(￠/kg)

373

303

303

Crude Oil
<WTI>($/bbl)9890

94*Source : Current Prices for Singapore Commodity Exchange LimitedCopyright © 2013 Bridgestone Corporation │ Aug.9,20134

Consolidated Results for 1st Half of Fiscal 2013
Yen/US dollar rate:

8096+1689

Yen/Euro rate:

103126+23119(Yen in billions)（Ref. Feb18,2013
announcement）

2012 1st Half
Results

2013 1st Half
Results

VS PY (%)

2013 1st Half
Projections

1,488.9

1,705.1+15

1,690.0

Tires

1,237.5

1,447.7+17

1,430.0

Diversified
Products

260.4

264.4

+2260.0

Operating Income

133.7

190.3

+42182.0（Ratio）9.0%（Ratio）11.2%（Ratio）+2.2%（Ratio） 10.8%

Tires

119.6

173.2+45165.0

DiversifiedProducts

14.0

17.1+2217.0

Ordinary Income

128.9

184.9+43

170.0

Net Income

75.2

117.0

+56

105.0

Dividends

16 yen27 yen+11 yen

27 yenNet Sales* Figures within parentheses mean minus
Copyright © 2013 Bridgestone Corporation │ Aug.9,2013

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Analysis of Consolidated Operating Income for 1st Half of Fiscal 2013

(Yen in billions)

Raw
Materials+61.0

Foreign
Exch.
+54.0

Depreciation SGA+1.0(2.0)

StrategicProducts+8.0

Price, Mix,
Volume etc.
(65.4)

2012 1st half
Operating Income+56.6

2013 1st half
Operating Income* Figures within parentheses mean minus

Copyright © 2013 Bridgestone Corporation │ Aug.9,2013

6Financial Results for 1st Half of Fiscal 2013 : Geographic Segments(Yen in billions)（Ref. Feb 18,2013
announcement）

2012 1st Half
Results

2013 1st Half
Results

VS PY
(%)

Japan

601.9

609.9

+1610.0

The Americas

661.7

802.5+21760.0

Europe

175.2

200.9

+15210.0

Other Regions

348.4

426.5

+22420.0

Consolidated Net Sales

1,488.9

1,705.1+151,690.0

Japan73.6

108.4+4792.0

The Americas

51.9

78.2

+5162.0

Europe0.80.6

(24)

4.0

Other Regions27.0

37.1+3735.0

Consolidated Operating
Income

133.7

190.3

+42182.0

2013 1st HalfProjections* Figures within parentheses mean minus
Copyright © 2013 Bridgestone Corporation │ Aug.9,2013

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B/S Highlight
FY 2013 1st Half
(As of June 30, 2013)

vs Dec. 31, 2012

(Yen in billions)(Yen in billions)

3,305.0+265.3

Total Current Assets

1,554.7+78.7

Total Fixed Assets

1,750.3+186.5Net Assets
Ratio of total equity to total assets (%)

1,652.2
48.4+234.8+3.2

Interest-Bearing Debt (Net)364.9+14.3

2013 1st HalfResultsvs. PY(Yen in billions)(Yen in billions)

108.6
84.4

+9.4+11.2

Total Assets

Capital Expenditure
Depreciation

Copyright © 2013 Bridgestone Corporation │ Aug.9,2013

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２．Consolidated Projections for Fiscal 2013

Forecast of Business Environment Surrounding Bridgestone Group
Estimated Tire Demand for FY 2013

Currency Exchange

Tire Demand for FY 2013 : Original Equipment
Passenger
Radial Tires(vs PY)

Truck and Bus
Radial Tires(vs PY)

Japan

92%

97%

USDollarN. America

105%

101%

EuroEurope

98%

101%

Asia*1

106%

102%

Ref.
Feb18,2013
announcement2013
1st half2013
2nd half2013
FY96959589126123124119

Projections

Raw Materials

Tire Demand for FY 2013 : Replacement
Passenger
Radial Tires(vs PY)

Truck and Bus
Radial Tires(vs PY)Japan99%

108%

N. America

101%

99%

Europe93%102%

Asia*1114%

112%*1:Total of Thailand, Indonesia, India, and China*2:Demand numbers are estimated by Bridgestone Corporation.
*Source : Current Prices for Singapore Commodity Exchange Limited
Copyright © 2013 Bridgestone Corporation │ Aug.9,201310

Consolidated Projections for Fiscal 2013
Yen/US dollar rate:

80

95+1589

Yen/Euro rate:103

124+21119

2012 FYResults2013 FYProjections

VS PY (%)

2013 FYProjections

3,039.7

3,590.0+183,550.0

Tires

2,557.2

3,050.0+193,020.0

Diversified
Products

499.0

540.0

+8530.0

285.9

400.0

+40382.0（Ratio）9.4%（Ratio） 11.1%（Ratio）+1.7%（Ratio）10.8%

Tires

260.4

367.0

+41346.0

Diversified
Products

25.5

33.0

+2935.0

Ordinary Income

285.0

381.0

+34365.0

Net Income

171.6

246.0

+43235.0

Dividends

32 yen54 yen+22 yen54 yen(Yen in billions)

Net Sales

Operating Income（Ref. Feb 18,2013announcement）* Figures within parentheses mean minus
Copyright © 2013 Bridgestone Corporation │ Aug.9,201311

Analysis of Consolidated Operating Income for Fiscal 2013
(Yen in billions)

ForeignExch.
+104.0Raw
Materials+75.0
StrategicProducts+25.0
Price, Mix,
Volume etc.
(66.0)

SGA(19.0)

Depreciation(5.0)

Exchange rate
Sensitivity (full year)
USD：4.2bil. Yen
EUR：0.7bil. Yen

2012
Operating Income+114.02013
Operating Income* Figures within parentheses mean minus
Copyright © 2013 Bridgestone Corporation │ Aug.9,201312

Financial Projections for Fiscal 2013 : Geographic Segments(Yen in billions)（Ref. Feb 18,2013announcement）

2012 FYResults2013 FYProjections

VS PY(%)

Japan

1,218.7

1,290.0+61,300.0

The Americas

1,330.9

1,640.0+231,560.0

Europe348.8

410.0+18430.0

Other Regions

699.9

890.0

+27890.0

Consolidated Net Sales

3,039.7

3,590.0+183,550.0

Japan

158.4

215.0

+36202.0

The Americas

92.3

137.0+48116.0

Europe1.8

3.5+9013.0

Other Regions

55.7

77.0

+3873.0

Consolidated Operating
Income285.9

400.0+40382.0

2013 FYProjections* Figures within parentheses mean minus
Copyright © 2013 Bridgestone Corporation │ Aug.9,201313

Net Sales・Operating Income・ ROA Trend
Best record

Copyright © 2013 Bridgestone Corporation │ Aug.9,201314

Key actions in 2nd Half 2013
1stHalf2013

I.
II.
III.

・Correction of the appreciated Japanese Yen
・Delay in the recovery of tire demand in North America and Europe
・Slowdown of economic expansion in some developing countries
・Lower raw material pricing led to a further decline in tire prices and price competition⇒ Better Sales and Profit vs. PY and vs. Original projections
Weaker yen & Raw material ＞ Sales volume (less than original target)

Lean &StrategicBalance between “growth ”and“profitability”
Thinking ahead and anticipating changes
in the business environment andcompetitive landscape

2ndHalf2013

Sustain competitive
advantages in terms of both
“Quantity” and “Quality”

・Achieve the sales volume of original target
・Continue to reinforce fundamental competencies
・Continue to grow our business(Increase sales and profit without favorable currency effect)⇒ Strengthen business competencies in mid and long term, while achieving business results

Copyright © 2013 Bridgestone Corporation │ Aug.9,201315

Statements made in this presentation with respect to Bridgestone's current plans,estimates, strategies and beliefs and other statements that are not historical facts are forward-looking
statements about the future performance of Bridgestone. Forward-looking statements
include, but are not limited to, those statements using words such as "believe," "expect," "plans,""strategy," "prospects," "forecast," "estimate," "project," "anticipate," "may" or "might" and words ofsimilar meaning in connection with a discussion of future operations, financial performance,events or conditions. From time to time, oral or written forward-looking statements may also beincluded in other materials released to the public. These statements are based on management's
assumptions and beliefs in light of the information currently available to it. Bridgestone cautions
you that a number of important risks and uncertainties could cause actual results to differ
materially from those discussed in the forward-looking statements, and therefore you should notplace undue reliance on them. You also should not rely on any obligation of Bridgestone to updateor revise any forward-looking statements, whether as a result of new information, future events orotherwise. Bridgestone disclaims any such obligation.