TOTAL LICENSING

Protecting Pocoyo from The Pirates
New Alchemy Solutions’ Winning Approach to Anti-Counterfeiting for Zinkia Entertainment
Zinkia Entertainment creates entertainment brands and audiovisual andinteractive products for family audiences worldwide. The global popularity of Pocoyo, their tentpole preschool
kids show aired on Cartoon Network, HBO, Nickelodeon, and others,
has continued to enjoy exponentialgrowth.
However, this success also attracts theattention of unscrupulous businesses
skilled at copying IP and churning out
counterfeit products to earn huge
profits for themselves.
Paul N. Holmes, Zinkia Entertainment’s Head of Licensing explains,“For our Pocoyo brand, we needed

Zinkia Entertainmentis just one of the 150+
clients that New Alchemy
Solutions serves. Its clientbase ranges from small
mom-and-pop operations
to large publicly-listedcompanies.
For further information on
New Alchemy Solutions
visit
newalchemysolutions.com
or contact info@
newalchemysolutions.com

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a solution to the huge numbers ofpirates and fake merchandise acrossnumerous e-platforms. Much of these
originated from China, where it has always been difficult to enforce against
infringers. We were also becoming
very concerned about the safety ofour valued customers as we have received reports of counterfeit toys withlead paint, non-fire-retardant materials, and contain chemicals which canharm children.”Holmes knows about toys, having
spent a decade as a toy manager for
Warner Bros. He continued, “As ourbusiness grew, so did our corporate
and social responsibility. Parents are
not always aware that they are buying
a counterfeit product. Aside from theconsumer, workers in offshore factories are often exposed to inhuman unhealthy work conditions, not to mention the problems with child labor andlow wages.”

To date, Zinkia Entertainment and its trusted IP
protection partner, New
Alchemy Solutions, havesuccessfully filed legal cases and permanently shut
down 3,941 infringing listings of Zinkia’s IP throughenforcement
actions
against 1,887 commercial
online counterfeit sellers
and factories, all throughten lawsuits. The cases
against these sellers haveresulted in large compensation through statutory
damage awards.
Holmes compared traditional legal
methods with New Alchemy Solutions’ method. “Takedown requests
and cease & desist letter solutions
have traditionally played a part butcould only ever be reactive in nature,and so we are forced to participate ingames of cat and mouse. Budgetary
constraints on legal fee spending werealso a factor we needed to consider inour search for the solution.”“New Alchemy Solutions’ innovative
service with user-friendly tailored software has been a true game changer forus. My main concern about signing up
with New Alchemy was that I couldn’t
find any downsides…which naturally
caused some doubts, but I am glad we
did it. Our favorite aspects are thatwith minimal effort and no costs but
significant recovery return to us, wenow have a service that eliminates online counterfeits permanently. Insteadof dealing with take-down requests
or cease and desist letters for hours
on almost a daily base, our time andresources effort was reduced by 80%.
Our partners, licensees, and customers have been pleased that we are enforcing rights in this way, and of course,
we have had no negative PR from consumers now being protected.”“After only working with New Alchemy Solution for a few months, we haveseen a huge drop in Pocoyo infringements. This is something we’ve neverseen before.” Holmes concluded.
New Alchemy Solutions’ innovative andproactive method
New Alchemy Solutions has successfully pioneered a ground-breaking
approach to anti-counterfeiting. Theirsolution cuts through to the heart ofthe problem, i.e., the source of counterfeits, and interacts with the largecommercial entities that the global
supply chains depend on.
Through asset freeze lawsuits, themanufacturers and wholesale distributors of counterfeit goods at thesources of global supply chains findthemselves cornered and have nochoice but to negotiate with New Alchemy Solutions specialist IP counsel.
The resulting settlement agreements,along with monetary damage payouts(in most cases), are effective deterrents needed to stop the counterfeiters from being repeat offenders.
New Alchemy Solutions firmly believes brand owners are the only rightful owners of their IP and no-one else.
Why should any other entity derive
revenue from it? Laws exist to protect
an owner’s IP and prevent revenue
that is rightly theirs from being diverted elsewhere.
IP owners! Let New Alchemy Solutions utilize its innovative solution
with the law to stop the fraudulent
multimillion-dollar income firms thatexploit your IP and the end consumer
for their illicit financial gain.
Would Paul N. Holmes continue toemploy aggressive strategies to protect Pocoyo? “Yes, especially whenchildren’s safety is on the line, an IP
owner should use any method to protect its clients.”

New Alchemy Solutions has pioneered a greatly efficient IP rights
enforcement strategy.
At zero cost to the IP owner, NAS expertise is to permanently
remove online counterfeits by filing joint cases in the US against infringers
and obtain an asset freeze court order.

Turn-Key
Solution

Sustainable& Permanent

Increases
Revenue via Legit
Sales

Removal ofinfringements

Secures

Reduces

Brand

Demands on in-house
legal

Attracts

Protects

Licensees/Distributors

Customer

Boosts IP