Activities of Health Lab Mint+ for Women’s health
Knowing yourself, is protecting yourself
The key message of Health Lab Mint+ for Women’s health is “Knowing yourself, is protectingyourself.” The website “Health Lab Mint+ for Women’s health” is a public service that provides
women with accurate information about their bodies and health:
https://www.aska-pharma.co.jp/mint/ (Japanese version only).

Disseminating Women’s Health Information through the Mint+ Website
The Mint+ website is overseen by specialist physicians and other experts. It provides easy-to-understand explanations ranging from basic
knowledge of women’s bodies to changes in their physical condition accompanying hormonal changes at each life stage, andinformation on diseases specific to women. We also provide tips for women with a food-based approach to help them lead healthy
everyday lives. We strive to pick up broadly on concerns that women have about their bodies that they tend to keep to themselves andon disorders or worries they cannot put into words. We work to provide information and refine our content in the hope that we canalleviate women’s anxieties by conveying accurate information and to be a pillar of support for them to lead healthy lives.

Activities of the Project to Promote Women’s HealthStarting from Food
We are working to further develop activities tohelp more women lead healthy and fulfilling lives
amid a growing interest in women’s health issues
and the increasing importance of food. In
September 2021, we launched the Project toPromote Women’s Health Starting from Foodwith ABC Cooking Studio Co., Ltd.’s ABC
HEALTH LABO. As part of this project, we offer online seminars in which doctors andother experts explain women’s health issues. These explanations are supported bynutritionists who present information on nutrition and give demonstration lessons forcooking with ingredients (nutrients) that help relieve certain symptoms. In FY2022,
we held two seminars, on the topics of the thyroid and menstruation, respectively.

Exhibited at Femtech Tokyo
Together with ASKA Pharma Medical, weexhibited at the first Femtech Tokyo
exhibition (Date: October 20-22, 2022,
Venue: Tokyo Big Sight, Organizer: RXJapan Ltd.). The event showcased Femtechand Femcare products and services that canhelp resolve issues at the various life stagesof women. For Mint+, we introduced
activities that support women’s health bydisseminating accurate information about
women’s bodies and health.

Activities for the Younger Generation

Mint+ teens website+

Mint teens, launched in August 2021, provides teenagers withinformation about changes in physical condition related to female
hormones. The website includes videos that are set in a high school
and feature the story of four students attending a special classtaught by Teacher ASKA. The videos address real questions andconcerns of high school girls, aiming to deepen their knowledge
about their bodies and female hormones. The website is alsoenriched with illustrated content that provides easy-to-understandexplanations related to physical care, questions, and concerns.

Launch of Mint+ teens Instagram accountIn March 2023, we launched a Mint+ teens
official Instagram account as a new point ofcontact with teenagers. The account sharesinformation on the physical changes associatedwith hormonal changes, in line with teenagers’
school life and events. We provide an accessible
and trustworthy resource for high school girls
by sharing accurate information to alleviate
their anxiety.

Sponsored the Comprehensive SexualEducation Project
We sponsored the Comprehensive Sexuality Education Project,
an initiative promoted by the Asahi Gakusei Shimbun Companyand Dentsu Inc. aimed at creating opportunities for elementaryand junior high school students and their parents to obtainaccurate information about sex (sexual education). For Mint+,
we held an online seminar for elementary school students andtheir parents that introduced the topic of menstruation. Dr.
Kuniko Tsukada, Director of Atlas Ladies’ Clinic, gave aneasy-to-understand explanation of the changes in the bodiesof boys and girls, the changes that occur until women have ababy, and how to safeguard one’s own body.

Distribution of health and physical education
supplementary materials for high school students
In 2023, we published health and physical education
supplementary material for high school students entitledHigh School Students “Now” – The Female Body: What You
Should Know. We distributed this to educational institutions
nationwide as a sex-education resource to provide students
with accurate information about menstruation and contraception.

ASKA HD REPORT 2023

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