The voice of the Asian century

MEDIA KIT

2024

Nikkei Inc.
Copyright © Nikkei Inc. All rights reserved.

2

About Nikkei

Nikkei Inc. is a business and media organisation with a history spanning over 147 years. Our
flagship media, The Nikkei, is Japan's largest business newspaper and has long been a favourite
among businesspeople. The Nikkei is also recognised in the global financial industry as the

publisher of the Nikkei Stock Average, known as Nikkei 225.
Nikkei is actively seeking further growth, not only in Japan, but also in overseas markets, startingwith the in-house publication of the English-language Nikkei Asian Review in 2013 (renamed
Nikkei Asia in 2020), followed in 2015 by the addition of the FT Group, publisher of the leading UK

Furthermore, in 2019, the Nikkei Group welcomed the Singapore-bases Deal Street Asia, which
operates an English-language news website specialising in information on investment funds andstart-ups in Southeast Asia, to the group, further accelerating our evolution into a global media
company.

over

200

Overseas journalists
and editorial staff

37

International bureaus

147

Years of quality journalism

Nikkei Asia

economic newspaper the Financial Times (FT), to our group.

3

About Nikkei Asia

In Japan, Nikkei is well-known as a general information newspaper with afocus on the economy, and Nikkei aims to be a globally-focused media
platform even outside Japan. In 2013, we launched the Nikkei Asian Review(renamed Nikkei Asia in 2020), an English-language publication that forms thecore of our global strategy.

We bring you the Asian business,
politics and economy stories others miss.

Exclusive business reporting
In tandem with Nikkei’s extensive coverage network, we have partnered with

Winner of two top awards from SABEW, three years running
As a midsize media, Nikkei Asia beat out publications like TIME, Fortune, Forbes, andWired twice to win two top awards. Nikkei Asia took home prizes in the Energy,
Sustainability and Climate Change category for “Asia’s Age of Hydropolitics”, and in
the Media and Entertainment category for “Bollywood’s Gender Revolution”.

businesses and up-and-coming entrepreneurs, with a concentration on the IT
industry. We examine Asia’s quickly-changing business world through a micro lens,through topics like the supply chain restructure.

Original views from Asia
We pick up on oft-overlooked comments from experts and data trends. By
analyzing Asia’s politics and macroeconomics, which are hard to understandfor outsiders, we shine a light on future developments.

Never miss a story
Checking a website every day is difficult for many busy professionals, so we offer
a range of specialized newsletters. Our editorial team endeavors to select must read stories from Japan and Asia on weekdays, and the most -read articles andeditorials on weekends. We also offer a weekly newsletter covering the techscene in Asia, a joint project with the Financial Times.

Politics and policy made clear
We publish timely opinion pieces from an Asian perspective from policy makers andacademics with extensive first-hand knowledge of Asia. From former prime ministers toformer bank leaders, we platform experts with behind-the-scenes knowledge who canprovide a different perspective.

Nikkei Asia

This prize is awarded by the US-based SABEW (The U.S. Society for Advancing
Business Editing and Writing), a group of global economy journalists, and has been
held continuously since 1995, recognizing those in the business field.

leading business information sources in Asia to spotlight a wide range of Asian

4

Global Reach — Digital
Nikkei Asia is a global media used by Asia watchers worldwide, but especially in Asia and theUS.
Source: Google Analytics Report Jan 1st - Dec 31st, 2023 Monthly Avg.

Unique visitors (Monthly)

3,135,346

Page views (Monthly)

6,034,368
Nikkei Asia

DeviceReadership by Region

Readership by Country

AfricaOceania

1.5%

4.5%

Europe

17.5%

Asia
46.6%

Americas29.8%

United States 25.2%
Singapore 8.0%
Philippines 6.7%
Japan 5.9%
India 4.9%
Malaysia 4.8%
Australia 4.0%
United Kingdom 3.5%
Canada 3.0%

Tablet3.0%

Mobile45.9%

Desktop51.1%

Our Readers

Nikkei Asia is read by businesspeople from a wide range of industries, with finance at the forefront.
Despite having a relatively young readership in their late 20s and 30s, Nikkei Asia boasts a highproportion of management and C-suite readers.

5

Source: Google Analytics Report Jan 1st - Dec 31st, 2023, Monthly Avg. / Nikkei Asia CRM Data as of Jan 2024

GenderIndustry

23.8%

Financial services

10.4%
9.1%
7.6%
7.1%

Consulting/Business services
Education/Academia
Female38.2%

IT/Computing

Male

Gov't/Public service/NGO

61.8%

Comms/Publishing/Media

Health & pharmaceuticals
Engineering/Construction
Legal services

Age

Nikkei Asia

Industrial goods & services

4.2%
3.7%
3.7%
3.5%
2.6%

Job Title

65+
30.2%

Executive/Chairman

55-64

17.6%

C-suite45-54

Analyst

7.5%

35-44

Owner/Partner/Proprietor

6.8%

25-34
18-24
0%

5%

10%

15%

20%

25%

Consultant

5.1%

Professor/Teacher
Professional (Doctor, Lawyer,
Engineer, etc)
Associate

5.1%
4.7%
2.7%

6

Our Readers

Nikkei Asia's readership profile in Ipsos GBI APAC 2023
Our core readership consists of business decision-makers and senior executives. These decision
makers are affluent individuals who possess substantial assets and a deep interest in investing.
Corporate

43.8%

67.6%
C-suite

88.4%

75.1%

At least fivebusiness trips
abroad per year

98.8%

Fly business classor above

67.9%

Business Decision
MakersVacationed in thepast year

84.0%

77.6%

Annual income$100,000 or higher

Travel budget of$5000 or higher

66.4%

61.3%

83.8%

78.1%

Purchased
property worth$100,000 or more

Net invested assets
of $250,000 or more

Own a watch or
jewelery worth＄5,000 or more

Looking for a
new investment
opportunity

Source: The Ipsos Global Business Inﬂuencers APAC (GBI APAC) survey 2023

＊What is the Ipsos Global Business Inﬂuencers APAC (GBI APAC)?
The Ipsos Media Brand Survey for Business Professionals is aimed at senior business professionals in Asia who are employed by companies with 50 or more
employees. Along with in-depth inquiries concerning media usage, such as contact frequency and devices employed, the survey also delves into topics such as
business and personal travel, personal finance, and luxury spending. The survey is conducted annually online using a consistent questionnaire containing identicalcontent across all countries and regions surveyed.
Countries/regions surveyed
Hong Kong

Indonesia

Malaysia

Universe
Philippines
A total of 1 million Senior-level businesspeople

Singapore

South Korea

TaiwanThailand

China

Japan

India

Australia

working for companies in Asia with 50 or more
employees

Nikkei Asia

Work for a company
with more than 500
employees

ConsumerPartner Content

Partner Content

Case study 01

8

HSBC

Quality
Article-style advertising 'advertorials' are used by many
advertisers. Planning is based on in-depth discussions
and thorough reporting. We deliver a deep
understanding of the product or brand to the reader byincorporating it into a high-quality story that is worth
reading.

Consistency
Campaigns are optimised for desktop, mobile and print,
the text is consistent across multiple editions of the series.
The story is told in an effective way while maintaining thebrand's worldview.

Nikkei Asia

ensuring consistency across media. The style and design of9Partner Content
Print version of the advertorial
Case study 02

Asteria

Case study 03

TOKYU LANDCORPORATION

Nikkei Asia

Partner Content

10Case study 03

UBE

Widespread dissemination of the growthstrategy, with a compelling message fromthe topIn May 2022, UBE revealed a fresh medium-term management plan,

growth strategy in an interview. A month prior, in April 2022, UBE
Industries, which had been in operation for almost 80 years, changed
its name to UBE. As a chemical firm, it is implementing bold structuralreforms such as converting its cement business into a wholly owned
subsidiary. The company hopes for better understanding of its strategy
by stakeholders at home and abroad, as well as by its own employees.
Moreover, the statement highlights UBE's aggressive investment in its
Specialty Business, which manages high-value-added productcategories, and its expansion of facilities in Thailand, its primary basein Asia.

Nikkei Asia

and President Masato Izumihara shared his views on the company's

Partner Content

11

Case study 04

Federal Land

Nikkei Asia

Attracting the wealthy in Asiawith the allure of luxury real estate.
Federal Land is the Philippines' leading real estate developer, with over 50 years of experience in thedevelopment of a wide range of high-quality, innovative residential, commercial and retail space, modern officebuildings, world-class hotels, and integrated communities. The Grand Hyatt Manila Residences South Tower,
developed in partnership with Japan's ORIX, is the first luxury property in Southeast Asia to bear the Grand
Hyatt name. To showcase its appeal to the Asian market, partner content was developed for Nikkei Asia, amajor source of business news and information with a vast readership in the region. The project leader praised
the strategy, stating, "By selecting a medium that resonated with our target audience, we successfully reachedaffluent individuals across Asia."

12Partner Content

Production & Delivery

Advertising Banners

Advertorial

Our team will work in collaboration withadvertisers when creating advertorials. A
sponsored content banner has beenAd

introduced to diversify the promotion ofadvertorials.
Main Contents

Ad

Event summaries
Ad
Nikkei Asia

Corporate branding
Product and service marketing
Public announcements

Ad

Executive interviews

Advertisement fee

Lead time¥3,000,000 〜

About 1 month*Approx. value incl. production costs and banner placement*Varies according tocontent and volume.

*Rates may vary depending on the content

Traffic drivers
Banner ads (rectangle, sponsored content slots)

13

Partner Content
Option: Partner Content boost plan

Platform

Estimated clicks

Rate

Targeting

Facebook/
Instagram

4,000￥500,000

Consult for
more details.

Acquiring external media and directing traffic to partner content can expand
reach and enhance engagement. Moreover, leveraging the data that eachplatform possesses on user interests and demographics enables gender andinterest-based targeting, further enhancing the effectiveness of the campaign.

・Flow of advertising
SNS Platform••

The estimated number of clicks can vary depending on the industry andproduct type and is evaluated on a case-by-case basis. For further details,
please contact a sales representative
Please note that the number of expected clicks cannot be guaranteed.
Nikkei Asia

Service Overview

Partner Content

•
•
•
•
•
•

•

Publication period

In line with the partner content publication

Rate￥500,000～

Content

Produced by Nikkei Inc.

Each platform has its own screening process. Only content that has passed thescreening process will be published.
As an operational service, creatives will be replaced according to theirperformance.
The date of publication is at the discretion of Nikkei.
The start of publication may be delayed due to the publication review process.
Targeting requests are discussed on a case-by-case basis.
For content involving celebrities or models, prior conditions must be presented
when negotiating appearances. For additional information, kindly consult withyour sales representative.
SNS will be operated under the Nikkei Asia Marketing & Event account.

Digital Advertising

15

Digital Advertising

Menu
1

Cross-device Ads

Recommended

2

Desktop
Rectangle
Ads

3

Mobile Ads

4

Infeed ad unit (cross-device)

5

Sponsored Content Ads

Ad

Ad

Ad

Nikkei Asia

Ad

AD

Ad

Ad
AD
A
D
A
D
A
D

Optional Menu

Geotargeted Ads (CPM +￥1,000)

7In-article Video Ads

You can achieve efficient budget management by targeting and distributing your reach by country.

For more details on the countries, regions, budget allocation, and distribution timeframes you wantto pursue, kindly reach out to us.

6Homepage / Trending Section Portal Takeover

5Video Ad
Video Ad

Ad

Ad

Ad

16

Digital Advertising1

Cross-device Ads

Recommended

Cross-devices ads are our standard offering. Ads are delivered to all devices.

Service Name

Double rectangle-sized ads are only supported by desktop devices.
Desktop: Rectangle

Desktop: Double Rectangle

Cross-device Ads

Mobile: Rectangle

Size (pixels)

Rectangle : 300x250 (all devices)

DoubleRectangle 1

Placement

CPM (excl. tax)

Rectangle 1¥4,000

Rectangle 2¥2,800

Rectangle

Rectangle 2
DoubleRectangle 2

Guarantee

Impressions guaranteed
・The above rates exclude taxes
・The minimum spend is ￥500,000
・Insertion orders accepted up to 2 weeks before

Specifications
Format/Size

GIF, JPEG, PNG; Under 150KB

ALT Text

Not possible

Animation

Possible

Simultaneous ads

Up to 4 per company (incl. replacements)

Loop

Stops within 35 seconds

Ad replacement

Up to 4（incl. simultaneous, business days only)

delivery・Lead time for delivery is 5 business days
・Inventory is subject to change・All rates and specs are as of March 2024.

Nikkei Asia

Double Rectangle : 300x600 (Desktop only)

Rectangle 1

17Digital Advertising

2

Desktop Rectangle Ads

Ads are delivered by targeting desktop devices only.

Size (pixels)

Service Name

Both regular and double rectangle sizes are supported.

Rectangle : 300x250

Desktop Rectangle Ads
Rectangle

Placement

CPM (excl. tax)

Rectangle 1¥4,500

Rectangle 2¥3,000

Double Rectangle 1¥5,400

Double Rectangle 2¥3,600

Guarantee

Impressions
guaranteed

・The above rates exclude taxes
・The minimum spend is ￥500,000
・Insertion orders accepted up to 2 weeks before delivery
・Lead time for delivery is 5 business days
・Inventory is subject to change・All rates and specs are as of March 2024.

Rectangle 2

DoubleRectangle 2

Specifications
Format/Size

GIF, JPEG, PNG: Under
150KB

ALT Text

Animation

Possible

Simultaneous Ads

Up to 4 per company (incl. replacements)

Loop

Stops within 35 seconds

Ad replacement

Up to 4（incl. simultaneous, business days only)

N/A

Nikkei Asia

DoubleRectangle 1

PC
Double Rectangle : 300x600

Double rectangle

Rectangle 1

Device18

Digital Advertising3

Mobile Ads

Mobile ads are targeted to mobile devices.
Only regular-sized banners are supported.

Service Name

Size (pixels)

DeviceMobile Ads

300x250

MobilePlacement

CPM (excl. tax)

Guarantee

Rectangle 1¥4,200

Rectangle 2¥3,000・All rates exclude taxes
・The minimum spend is ¥500,000
・Insertion orders are accepted up to 2 weeks before delivery
・Lead time for delivery is 5 business days
Rectangle

・Inventory is subject to change・All rates and specs are as of March 2024

Specifications
Format/Size

GIF, JPEG : Under 150KB

ALT text

N/A

Animation

Possible

Simultaneous Ads

Up to 4 per company (incl. replacements)

Loop

Stops within 35 seconds

Ad replacement

Up to 4（incl. simultaneous, business days only)

Nikkei Asia

Impressions
guaranteed

19

Digital Advertising

4

Infeed ad unit (cross-device)
Size

Device1200x800px

Desktop/Mobile

Service nameInfeed ad units, consisting of a combination of images andtext, are delivered in the "YOU MIGHT ALSO LIKE" box below

Infeed ad unit

the article.

Desktop

MobileText【Upper Column 】Advertiser name (up to 25 characters）*Advertisement by or Partner content by ~~~~
【Lower Column】Text excluding advertiser name(up to 75 characters）

CPM (Excl. Tax)

Guarantee

Desktop/Mobile¥2,000

Impressions
guaranteed

AD・All rates exclude taxes

AD・The minimum spend is ¥500,000
・Insertion orders are accepted up to 2 weeks before delivery
・Lead time for delivery is 5 business days
・Inventory is subject to change

Specifications
AD
AD・All rates and specs are as of March 2024

Format/Size

GIF, JPEG : Under 150KB

ALT text

N/A

Animation

N/A

Simultaneous Ads

Up to 4 per company (incl. replacements)

Loop

N/A

Ad replacement

Up to 4（incl. simultaneous, business days only)AD

Nikkei Asia

Placement

20

Digital Advertising

5

Sponsored content
Size (pixels)

Service Name

Ads are delivered in an in-feed format combining images and text.

Device*For mobile, only text is displayed.

Sponsored content (PC)
Desktop

MobilePlacement

Text (advertiser name required)DeviceSponsored content(PC/SP)

75 characters max.
(including advertiser's name,symbols and spaces)

All devices

Placement

CPM (excl. tax)

Guarantee

PC/SP¥1,000

Impressions
guaranteed

1

ダブル
レクタングル・All rates exclude taxes
・The minimum spend is ¥500,000
・Insertion orders are accepted up to 2 weeks before delivery
・Lead time for delivery is 5 business days
・Inventory is subject to change
第

2

ダブル

・All rates and specs are as of March 2024
・Only one text element can be used in the image, such as the title of the project or main copy.

レクタングル・Alterations may be requested if visibility is poor.

Specifications
Format/size

GIF, JPEG: Under 150KB

ALT Text

N/A

Animation

Not possible

Simultaneous Ads

Up to 4 per company (incl. replacements)

Loop

Not possible

Ad replacement

Up to 4 (incl. simultaneous, business days
only )

Nikkei Asia

第PC

620x350

21

Digital Advertising

6

Leaderboard/Billboard AdYour ads will be displayed as a billboard and rectangle for one weekon Nikkei Asia’s homepage as well as section pages.
This allows for a deeply impactful ad placement.
Size (pixels)

AD

Leaderboard: 728x90 (Desktop only)
Billboard: 970x250 (Desktop only)

CPM (excl. tax)

Leaderboard¥4,000Billboard¥6,000
Guarantee

Impression Guaranteed・All rates exclude taxes
・ The minimum spend is ¥500,000
・ Insertion orders are accepted up to 2 weeks before
delivery・ Lead time for delivery is 5 business days
・ Inventory is subject to change

Specifications
Format/Size
Animation
Loop・ All rates and specs are as of April 2024
GIF, JPEG, PNG; Within 150kb
AllowedStop within 35 seconds

ALT Text
Simultaneousads

N/A
1 ad per company, swaps allowed

Nikkei Asia

Placement

22

Digital Advertising7

Homepage / Trending Section Portal Takeover

One-week takeover of both homepage and Trending section portals on Nikkei
Asia. Several banners deliver a huge impact to the audience.

MobileUnit Name
Device-linked Ad

AD
Size (pixels)
Rectangle: 300x250
Double Rectangle: 300x600 (Desktop Only)

AD

PeriodPrice

One Week¥600,000

Guarantee

AD

Period Guaranteed

AD・All rates exclude taxes
・The minimum spend is ¥500,000

Specifications

・Insertion orders are accepted up to 2 weeks before delivery

Format/Size
Animation
Loop

GIF, JPEG, PNG; Within 150kb
AllowedStop within 35 seconds

ALT Text
Simultaneousads

N/A
1 ad per company, swaps allowed

・Lead time for delivery is 5 business days
・Inventory is subject to change・All rates and specs are as of April 2024

Nikkei Asia

Super Banner: 728x90 (Desktop Only)

23

Digital Advertising

8

In-article Video Ads

A cost-effective, user-friendly video advertising option.
Placed within an article, it allows for high visibility, effective forbranding and corporate advertising.
Two pricing models are available: impressions guaranteed andService Name

Size (pixels)

DeviceIn-article Video Ads

640x360 - 1920x1080

All Devices

Guarantee

CPM (excl. tax)

Placement

Impressions
guaranteed¥5,000Completions
guaranteed¥30 / single completed viewcompletions guaranteed.
Desktop

Mobile・Two pricing models for in-article ads: impressions guaranteed and completions guaranteed

Video Ad

・Video ads are placed between articles
Video Ad

・Ad disappears upon video completion leaving the regular article view
・Video automatically stops when less than 50% of the ad is shown and resumes once 50% or more becomes visible
・TV commercials and other video material can be easily distributed
・If the number of completions does not reach the target, the fee shall be calculated based on actual completions
・Frequency control is implemented for advertising effectiveness and user protection
・Videos are muted by default. Users can unmute by tapping on the ads and switching to full-screen mode・All rates and specs are as of March 2024

Specifications
Format/Size
Codec
Submission deadline

MOV / MPEG4 / AVI : Under 200MB

Video run time

Under 30s (Please inquire for longer times)

Aspect Ratio

Almost all formats supported (excl. ProRes4444, HDV 720p60, Go2 Meeting3&4, ER AAC LD, RECODE)
Pre-test: 10 business days before planned publication

Final submission: 5 business days before planned publication

16:9 (4:3 not supported)

Nikkei Asia

Article page

24

Newsletter Advertising
Nikkei Asia provides newsletters enable a wide range of themes.
This makes it possible to reach readers interested in a variety of

Title

Frequency

Days# of emails

Asia Daily Briefing (AM)

Daily

Mon-Fri AM

200,000

topics.

Open rate(projected)

Approx.
30%
Asia Daily Briefing (PM)

Daily

Mon-Fri PM

200,000

Japan Update

Daily

Tue-Sat75,000Your Week in Asia

WeeklyMonday120,000

Indo-Pacific Diaries

WeeklyWednesday

120,000

China Up Close

WeeklyThursday

120,000
Approx.
30%

Ad

Editor-in-Chief's Picks

WeeklyFriday200,000

Pick of this week's
OpinionWeeklySaturday

120,000

Life & Arts Monthly

Monthly

One Sunday amonth

90,000Cost

600,000
JPY (AMand PMset)

300,000
JPY

Specifications
Format/Size
Animation

GIF, JPEG: Under 150kb
Allowed

ALT Text
Loop

N/A

Stop within 35 seconds

・ All rates exclude taxes
・ Lead time for delivery is 5 business days
・ Report will be issued 7 days after completion
・ Inventory is subject to change based on newsletter contents
・ All rates and specs are as of April 2024

25

Newsletter Advertising (#techAsia sponsored)#techAsia is a weekly newsletter published on Thursdays, with two slots for rectangle ads as well as a “sponsored” logo. By placing your branding
in this newsletter, you can increase awareness among those interested in tech.

Sponsor Logo

Title

Frequency

Days# of emails

Open
rate Roughly

cost#techAsia (3 slots)

WeeklyThursday80,00030%

300,000
JPY

Specifications
Format/Size
Animation

Ad

GIF, JPEG: Under 150kb
Allowed

ALT Text
Loop・ All rates exclude taxes
・ Lead time for delivery is 5 business days
・ Report will be issued 7 days after completion
・ Inventory is subject to change based on newsletter contents
・ All rates and specs are as of April 2024

Ad

N/A

Stop within 35 seconds

Print Advertising

＊NIKKEI Asia will be discontinuing the print 27
edition. The September 23-29, 2024, issue will
be our final print issue.

Print Advertising

Advertising Fees

It is a weekly print edition with a selection of timely topics. It is subscribed to by executives, particularly in the Asian region.
Estimated readership of the Nikkei Asia print
edition among senior businesspeople in APAC

153,625

Fee for 1 time

Fee for 2-6 times

Fee for 7-11 times

Fee for 12+ times¥1,800,000¥1,620,000¥1,440,000¥1,260,000¥3,000,000¥2,700,000¥2,400,000¥2,100,000

Double-page, 2 Pages¥2,700,000¥2,430,000¥2,160,000¥1,890,000

INDEX

Opposite Column,
1 Page¥1,400,000¥1,260,000¥1,120,000¥980,000

INDEX

Ahead of 1st Special
Feature, 1 Page

¥1,320,000¥1,188,000¥1,056,000¥924,000

Inside Page, 1 Page

¥1,250,000¥1,125,000¥1,000,000¥875,000

3rd Cover¥1,500,000¥1,350,000¥1,200,000¥1,050,000¥2,800,000¥2,520,000¥2,240,000¥1,960,000

Placement / Position
4th Cover（Outside Back Cover）

Size (w ×h)
204mm×268mm
210mm×274mm(incl. bleed)

2nd Cover
Double-page, 2 Pages（Inside Front Cover, DPS）

(excl. tax)

Source :GBI 2022 APAC

(excl. tax)

(excl. tax)

(excl. tax)(incl. bleed)

204mmx268mm
210mmx274mm(incl. bleed)（Inside Back Cover）

3rd Cover
Double-page, 2 Pages（Inside Back Cover, DPS）

408mm×268mm
414mm×274mm(incl. bleed)・Insertion orders accepted until 3 weeks before publishing・Please inquire about inventory

・Submit manuscripts no later than 2 weeks before publishing・For more information, refer to the submission rules

・The above rates are as of March 2024

Nikkei Asia

408mm×268mm
414mm×274mm

28

A collaboration between Nikkei Asia and Time Out Tokyo, UNLOCK THE REALJAPAN is a periodically published English-language medium, highlighting
seasonal themes, people, and showcases the charm of Japan to both domestic
and international audiences.

The inaugural issue of "UNLOCK THE REAL JAPAN" was released in March 2020 inprint, distributed both domestically and internationally. In December 2020, a digital
edition was launched, available only domestically. In 2021, two issues were publishedin March and July, respectively. In 2022, the March issue centred on the 'Osaka Expo',
a range of topics to align with current trends.
Advertorial and other advertising space is available in both print and digital editions,please contact us for details.

Date of Issue

Theme

No.1 : Mar 20 2020

Visit Japan

No.2 : Dec 14 2020

City of International FinanceNo.3 : Mar 29 2021

Carbon-neutral

No.4 : Jul 19 2021

Tokyo Olympics and Paralympics

No.5 : Mar 21 2022

Osaka Expo

No.6 : Oct 24 2022

COP27 Special Issue

No. 7 : Mar 27 2023

G7 Summit Special Issue

Unlock Website

https://ps.nikkei.com/unlock/Nikkei Asia

timed with the closing of the Dubai Expo in March. Future issues will be published on

29Secondary Use Options
After publication, content can be used for websites and other online media,

Optional Menu①
Secondary use of digital advertorials
Nikkei Asia Microsite

Stored on
your website

as well as for offline content such as flyers and brochures.
(Secondary use period expected to be six months)

Media operated/published by theadvertiser

Rate (Net)

Owned Site

¥300,000～

Offline(booklets, brochures, etc.)¥420,000～

Optional Menu②

Secondary use of print advertorials

a two-page spread advertorial in the print edition, and an offprint canbe produced. Can be used as handouts at events and briefings.
(Lead time is expected to be approximately two weeks after placing

an order).

Print edition advertorial
Offprint
double page spread
front and back covers

Offprint copies

Rate (Net)1000～

Please contact your sales
representative.

・Secondary use fees are linked to the production costs and intended use of the content. A sales representative will provide an estimate for each individual project.
・Additional costs for secondary use may be incurred separately depending on the wishes of the rights holders (performers, cameramen, etc.) of the content production.
・ If additional work is required for secondary use, the additional costs will be invoiced.
・If you plan for secondary use of the content, please contact us promptly after deciding to proceed with the advertorial.
・ For digital advertorials, we will deliver the "text, photos, videos, illustrations and diagrams" used, without the header or footer.

Nikkei Asia

After publication, additional front and back covers can be created forAdvertising Terms and Conditions

Advertising Terms and Conditions (Precautions and disclaimers)

31

・ New advertisers are subject to our mandatory vetting process. You may be asked to provide the necessary documentation.

・The minimum publication period is five consecutive days.
・For advertising products with a guaranteed number of impressions, delivery is not guaranteed daily, nor is there a guarantee that
distribution will be even on a per day/per hour basis throughout the publication period.
・In the unlikely event of a problem with an advertisement, a response will be made within the next working day. The company will be
exempt from liability for any errors in publication during this period.
・Sharing of screenshots for confirmation of publication shall be at our discretion.

・Customer satisfaction and salient items for advertisers are the standard number of deliveries, clicks, and CTR, unless otherwise

・Depending on the user's browser settings or similar, ads may not be delivered, may not be displayed correctly, or may not direct theuser to a link even if clicked.
・Advertisements may be suspended due to force majeure, such as natural disasters, or power outages or communication line
accidents.
・The location of adverts may change due to changes to news content and site structure to improve usability.
・Depending on the browser display size, mobile ads may be displayed on PC. Similarly, PC ads may be displayed on mobile.

Nikkei Asia

stated on the sales sheet. Published drafts may be the subject of research for the improvement of the service.

Advertising Terms and Conditions (Precautions and disclaimers)

32

・In the case of third-party advertising distribution, please make sure to inform us of the name of the service in advance. We will thenrespond to you as to whether it can be used. The number of impressions is based on the count on the ad server.
・If you wish to install tracking tags, please contact us with the services you wish to use, advertising service you wish to measure andthe purpose of measurement, to inquire whether this is possible. If you wish to track with multiple solutions, please submit them in one
combined file.
・If you wish to run retargeting ads to users who have clicked on or been served within Nikkei Asia, both the advertiser and the Nikkei
must include an opt-out statement for such ads on their sites.

・In the case of creative changes, each creative is counted towards the manuscript replacement fee. In addition, creatives with product・If the content is produced by importing external files or incorporating external components, it may not work correctly.
・ For ad confirmation, please ensure that all materials align with our content specifications and send any third-party distribution tag(s)when submitting.
・It is not possible to change the content or script of the ad in the distribution tag after it has been submitted. Please submit a newdelivery tag with the changes. We will replace it once we have confirmed that it works.
・The tag format must be SSL (https) formatted. (https://xxxx.com/xxxx or //xxxx.com.xxxx)
・ When specifying z-index in CSS, the value should be less than 10000.
・When using third-party distributors, we ask for your cooperation in sharing distribution reports to gather statistical data for future
product improvements.

・Please contact us in advance when using ad verification tools. Please note that in some cases ads may not be displayed due to brandsafety measures and you may be asked to set up an alternative banner for display.

Nikkei Asia

images, etc. fed from the advertiser's page cannot be reviewed as it is physically impossible to do so.

Advertising Terms and Conditions (Content Specifications)33

・As a rule, if the background of the creative is white, an outer border should be added. If the boundary between the creative and thesite content is unclear, you may be asked to make adjustments.
・Changes may be requested for creatives with short flashes of primary, fluorescent or bright colours, or for creatives with extreme
motion.
・We may ask you to make corrections if we believe that the design of the ad is too similar to the design of the site (title, navigation,link buttons, etc.) or is otherwise misleading to the user.
・ The content of the advertisement must conform to Nikkei's advertising standards and the advertiser's company name must be

clearly stated in the final version of the creative.

・The URL of the link should not exceed 220 bytes, including the tracking tag.
・ The link should be published at least two working days before the distribution date. Please contact your sales representative
beforehand, as the start of publication may be delayed until the content of the site can be verified.

Nikkei Asia

・Please note that advertisers are responsible for any problems with the content of their advertisements or linked websites.

34

Advertising Terms and Conditions (Content Specifications)

Service

Size

Format/Size

Animation

Loop

ALT Text

Rectangle

300×250

GIF/JPEG/PNG
Under 150kb

Possible

Stops within 35
seconds

Not possible

Double Rectangle

300×600

GIF/JPEG/PNG
Under 150kb

Possible

Stops within 35
seconds

Not possible

Service

Content

Format/Size

Animation

ALT Text

Image

JPEG/PNG
Under 150kb

Not possible

Not possible

In-Feed Ad Unit

Notes

JPEG/PNG
Under 150kb

Image
Sponsored content
Text

Not possible

Nikkei Asia

【Upper Column 】Advertiser name (up to 25 characters）*Advertisement by or Partner content by ~~~~
【Lower Column】Text excluding advertiser name(up to 75 characters）

Text

Not possible

Up to 75 characters (including advertiser name)Service

Size

Format/Size

In-read video

640×360 〜
1920×1080

mov / mpeg4 / avi /Under 200MB

AspectRatio

Run time

16:9

Under 30
seconds

Notes

Codec

Notes

Almost any

Excluding: ProRes4444,
HDV 720p60, Go2
Meeting3&4 , ER AAC
LD, RECODE

35

For advertising-related enquiries, please use the following contact details

Nikkei Inc.
Sales & Marketing Team, Global Events Unit
https://marketing.nikkei.com/english/contact/asia.nikkei.com

Copyright © Nikkei Inc. All rights reserved.