SUCCESS STORYMOBIS Parts Australia Pty Ltd.
Industry• AutomotiveSolutions• OpenText™ Magellan™ Analytics Suite

Auto parts manufacturer uses
analytics to gain competitive edge
MOBIS Parts Australia implements OpenText Magellan Analytics Suiteto track inventory, analyze big data and forecast future sales prospects

Results
Enabled real-time visibility intowarehouse stock and resource
demands
Improved efficiency with intuitive,user-friendly functionality
Enhanced understanding of
big data, allowing for complex
analytics into pricing and sales
performance
Enabled more sophisticated andaesthetically pleasing reporting
capabilities“From all angles, OpenText
Magellan Analytics Suite
really stood out. In termsof cost, features and thebusiness operations,
it was all available.”
Subodh Patil

IT Manager
MOBIS Parts Australia Pty Ltd

Auto parts manufacturer uses analytics to gain competitive edge

Headquartered in Seoul, South Korea, with subsidiaries inapproximately 40 countries worldwide, MOBIS manages thesupply chain for automobile industry heavyweights Hyundai
Motor Company and Kia Motors. The company created a parts
production system designed to ensure quality and savings
throughout the supply chain—from purchasing and inventory tosales and logistics—helping its clients stand out in the competitive
automobile industry. MOBIS Parts Australia Pty Ltd (MPAU) is theautomotive supplier’s Australian subsidiary.

Stand-out business intelligence
As part of business integration between MPAU and Kia Motors
Australia in 2013, the company started exploring business intelligence(BI) and analytics technology that would integrate with the BI tools Kia
was using. While the Kia integration was the impetus for the search,
MPAU also wanted to replace its outdated internal reporting system,
based on Microsoft Excel spreadsheets, which wasn’t scalable
enough and had visually unimpressive reporting.
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After realizing Kia’s existing BI system didn’t meet all its functionality
requirements, the MPAU IT team set out to find a better, more scalable
analytics solution with broader functionality that would support thecompany’s ultimate goal: to operate more efficiently, boosting its
competitive advantage within the aggressive automobile market.
“The automotive industry has ongoing competitive challenges, withother brands coming up with new products, new sales strategies
and new pricing methodologies,” explained Subodh Patil, IT manager
at MOBIS Parts Australia Pty Ltd. “As a result, we have to ensurethat we have adequate systems and technologies in place and arealways looking at how we can make our product better.”This meant MPAU needed to make its operations more agile,
reacting more quickly to changing demands or competitors’
offerings. To achieve that, the company needed a new businessintelligence system that would support real-time inventory anddealer network reporting, monitor sales performance and pricing
offers from vendors, and offer analytical capabilities to predictfuture sales and inventory requirements.
“We were looking for dashboards and reporting and analyticalcapabilities in a presentable, user-friendly format. This was
our criteria when we began our search for the right technology,”
Patil said.

A successful test drive
Robust functionality was only the start. Ease of use was a key
factor to ensure end users would take to the system naturally andthe solution would ultimately integrate seamlessly and intuitively
into the day-to-day operations of approximately 140 to 160 usersand dealers. The MPAU team compared several BI and analytics
solutions, including an open source alternative, giving power users
the chance to “test drive” and offer feedback on each one.
“You can easily put in a new system that has all the bells andwhistles,” Patil said. “But what we wanted to see first was how
good it was from an ease-of-use perspective for the end user.”
After testing several systems, MPAU ultimately chose OpenText™
Magellan™ Analytics Suite. “From all angles, OpenText Magellan
Analytics Suite really stood out,” Patil said. “In terms of cost,features and the business operations, it was all available.”“From a logistics side, we areable to get clear visibility
on business operations
by integrating informationfrom the back end to thefront end of the BI system,
allowing us to analyze theinformation coming fromthe back-end system.”
Subodh Patil

IT Manager
MOBIS Parts Australia Pty Ltd

Auto parts manufacturer uses analytics to gain competitive edge

OpenText could integrate with data sources throughout the MPAU
operations and dealer network with dashboards that offered eachdepartment, from inventory and warehousing through to sales andlogistics, a snapshot into their daily activities. The analytics capabilities
allowed the company a true advantage, with the ability to not only viewhistorical sales and inventory but to forecast future needs as well. Finally,
the intuitive drag-and-drop format was easy for users to master.

Full speed ahead
Choosing the right solution was just the first step. Extremely tighttimelines from the MOBIS HQ meant that MPAU needed to implement
Magellan Analytics Suite in record time. Patil and his team had only fourand a half months once the selection process was completed. What’smore, the implementation would take place during a complicatedbusiness integration that saw MPAU taking over purchasing anddistribution operations from Kia. They had to stay on point with Kia’s
own business structure and rules, while simultaneously incorporatingchanges MPAU’s own leadership required. To make that all happen,and ensure the tight deadlines could be met, Patil planned theimplementation to the last detail beforehand, giving his IT team members
a necessary blueprint on how to proceed.
“Every area needed to be perfect to get it right,” Patil said. “Because
if you got something wrong you needed to basically spend moretime, and the time wasn’t there.” Despite the short time frame, Patiland his team were able to meet the go-live timeline from MOBISHQ, Kia and MPAU, completing the initial implementation within theallotted four and a half months. Impressed with the logistics andefficiency of the project, MOBIS’ international head office recognized
the MPAU Logistics team with a commendation.

Even while the implementation was ongoing, Patil was able todemonstrate value from Magellan Analytics Suite almost immediately.
Sophisticated reporting provided the first sign of changes aheadby replacing the company’s old system and impressing senior
management with aesthetically pleasing reports emailed daily.
“Practically speaking, it went live from the first day,” Patil said.

Seamless integration
Today, MPAU’s goal of having BI integrated seamlessly into theday-to-day workflow of Kia Australia and its own internal users hascome to fruition, and the competitive advantage it was looking toachieve is evident in the new practices in place. OpenText accesses
data from throughout MOBIS’ operations, as well as dealer databases
for a customer perspective, connecting every part of the business.
At the warehouse level, Magellan Analytics Suite is linked directly
to MPAU’s scanning and manifest system, tracking parts coming inand out of the warehouse so that users are able to see, on a daily
basis, the status of current stock and back orders, and do businessanalysis for better visibility into operations. Analysts also have aclear view on how long each task takes their employees, allowing
them to create realistic time management measures and goals—
something they could only estimate before.
For the sales team, detailed pricing information is accessible in just 10minutes. This is a breakthrough compared to the slow and laborious
processes in place before OpenText was introduced. Previously, users
tried to wrangle massive amounts of data into Microsoft Excel, oftencrashing the program in their attempts due to huge volume of data
download. Moreover, the old system had trouble incorporating real-time
data, so predictions were based solely on high level historical information.

“Users can go further thanthe daily reports formerly
allowed. Now, they can go
into the analyzer and dotheir analysis for better
decision-making, andonce the information is
extracted they can easily
download it to Excel orPDF or create charts.”
Subodh Patil

IT Manager
MOBIS Parts Australia Pty Ltd

Auto parts manufacturer uses analytics to gain competitive edge

Now, instead of relying on a cumbersome reporting process andoften inaccurate predictions, users can compare historical data tocurrent sales information in close to real time, and project future
sales as needed, changing criteria on the fly. “It will continue togive historical information seamlessly and efficiently without
much time delay,” Patil said.
The result is a more efficient business environment with informed
decision- making that allows users to access and interact with data
more reliably, using that data both to manage their day-to-day roles
more effectively and to react better in times of crisis.

MPAU had the opportunity to test that out in 2015 when one of its
warehouses collapsed. Magellan Analytics Suite offered MPAU thecompetitive advantage it needed. Put into crisis mode, the company
set up a temporary warehouse while awaiting construction on anew building. By using the new inventory system created throughOpenText, MPAU was able to continue seamlessly without its normal
infrastructure in place, tracking parts as efficiently as it would havein its former warehouse and continuing without delay until the newspace was built.
The next step for Patil and his team is to integrate the OpenText platform
even further into warehouse operations and continue to analyzeavailable data for a clearer view of the competitive market. “Big data,and how the system will handle it and how we will continuously
improve it, those will be our next challenges,” he concluded.

About OpenText
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enables organizations to gain insight
through market leading information
management solutions, on-premises orin the cloud. For more information about
OpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.
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