Hamee Corp.
Q3 FY 04/21
Financial Results
TSE Part 1, Securities Code 3134

CommerceBusinessNo.1 Market recognition “iFace”
EC (retail) + Real (wholesale)

Synergy

EC Market Information

PlatformBusinessNo.1 market share
Industry leader

grow the 2 main businesses andTransaction datafrom 4,531+

create innovative new businesses inEfficiency(Integration + Automation)
Hamic

Hometown tax payment
support services

we continue to evolve andNext Engine

clients

Resources /Know-how

To aim ignite client's creative soul,

Resources /Know-how

peripheral areas with burning ourcreative soul.

RUKAMONew Businesses

2021 Hamee Corp. All Rights Reserved |2

Q3 FY04/21 Financial results(Millions of yen)

2020/4Q3 Results(Accounting Period)

Commerce
BusinessPlatform
Business

Net sales
Operating income
Profit ratio
Net sales
Operating income
Profit ratio
Net sales

Other *

Operating income
Profit ratio
Net sales

Total

Operating income
Profit ratio

2,629
597
22.7%
465
144
31.2%
152
△8
△5.3%
3,246
517
15.9%

2021/4Q3 Results(Accounting Period)

2,669
651
24.4%
602
258
42.9%
161
△6△3.7%3,433
661
19.3%% YoY
1.5%
9.2%
－29.5%
78.5%
－5.8%
－－
5.8%
27.9%
－※Others : New services that cannot be clearly classified into either the Commerce Business or the Platform Business are described as "Others."

2021 Hamee Corp. All Rights Reserved |3

Platform Business

2021 Hamee Corp. All Rights Reserved |4

Platform Business Automating EC "Next Engine"

2021 Hamee Corp. All Rights Reserved |5

Next Engine-Strengths

Open API
Platformer atbackyard

Born
though EC
business

Growth ofclients’ ECbusinesses

2021 Hamee Corp. All Rights Reserved |6

Next Engine - Number of clients and churn rate・ Steady acquisition of clients toward the mid-term plan target, more than 5,500 clients(+162 clients Q on Q)
・Churn rate remained stable at a low level. Aim for further improvement to enhance Customer success.
2020/4Monthly churn rate 0.98%

2021/4(Q3)Monthly churn rate 0.86%(clients)

02021 Hamee Corp. All Rights Reserved |7

Next Engine-LTV Trends
・In addition to the EC shift, LTV*1 grew significantly due to enhance Customer success activity tostrengthen the acquisition of new clients (inbound, contract conversion), and an improvement in thechurn rate.
・Aim to further improve ARPU*2 and churn rate by enhance Customer success. It also aims tocontinuously increase LTV by launching marketing solutions (e.g. manekine) and other upsellmeasures.
LTV
2020/4
Average LTV JPY 3,578

2021/4(Q3)
Average LTV JPY 4,307(Thousands of yen)0

※1 LTV・・・Abbreviation for Lifetime Value = ARPU ÷ churn rate.
※2 ARPU・・・Average Revenew Per User = the averages of sales per Next Engine clients.
2021 Hamee Corp. All Rights Reserved |8Next Engine-GMV / Number of ordersGMV* (order amount processed on Next Engine)
Full-year forecast

Q3 YTD

JPY699billion

Approx. JPY

1 trillion
Reference: 2019 Domestic EC Market scale (Product Sales)

JPY10 trillion

Source: Ministry of Economy, International Economic Survey Project for
Establishing Integrated Economic Growth Strategies at Home and Abroad in
first year of Reiwa(Market research of Electronic commerce)

Number of orders processed
Q3 YTD

96 million

Year End EstimateOver

100 million※GMV・・・ Gross Merchandise Value = transaction amount processed through Next Engine.
2021 Hamee Corp. All Rights Reserved |9Upsell Measures: Marketing Solutions

Transaction data with market share No.1

Insert advertisement in e-mails automatically!

Automated mail magazine maker!

Contribution to
Next Engine client'ssales!

2021 Hamee Corp. All Rights Reserved |10

Q3 Financial Results - Platform Business Segment
Next Engine: Operating income ratio hit 42.9%, a record high due to GMV jump up.
Hamee Consulting: Sales increased significantly due to acquisition of a large customer and clientacquisition rate improved. Consultant turnover also improved due to organizational improvements.
(Millions of yen)

2020/42021/4Q3 results(Accounting Period)

Platform BusinessNet sales

Q3 results(Accounting Period)% YoY

46560229.5%

Next Engine

39750627.3%

Hamee Consulting

679642.7%

14425878.5%

Next Engine

15625865.6%

Hamee Consulting

△110ー

31.2%

42.9%

ー

Next Engine

39.2%

51.0%

ー

Hamee Consulting△16.5%

0.3%

ーOperating income

Operating income %2021 Hamee Corp. All Rights Reserved |11Financial results - Next Engine
In addition to seasonal trends(Christmas and New Year) and Declaration of Emergencies, the EC
market became active and the GMV and transactions processed on Next Engine were increased,
resulting in an increase in ARPU. The high marginal profit ratio boosted operating income.
Sales (Accounting Period)(Millions of yen)0

Operating Income (Accounting Period)(Millions of yen)02021 Hamee Corp. All Rights Reserved |12

Commerce Business

2021 Hamee Corp. All Rights Reserved |13

iFace-Strengths

DesignBrand

Younggeneration

2021 Hamee Corp. All Rights Reserved |14

iFace- Series line up
Approach to a wide range of consumers, particularly cases with nice designs

Variety of line up to cross sell

2021 Hamee Corp. All Rights Reserved |15

iFace-Strength as a brand2020 Rakuten Annual Ranking

Smartphone/Tablet section

No. 1

Rakuten SHOP OF THE YEAR 2020

Smartphone, tablet, peripherals Genre Award,
Double Year Award

Aggregation period : From Sep 25, 2019 to Sep 24, 20202021 Hamee Corp. All Rights Reserved |16

Commerce Business - Challenge to DX to recurring modeliFace Apps launched!

・Distribution of apps limited contents
・Develop new services
・Ensure continuous contact withcustomers
・Improve customer satisfaction➡ Challenge to DX in the CommerceBusiness
2021 Hamee Corp. All Rights Reserved |17Q3 FY04/21 Commerce Business Segment
EC (retail) sales expanded significantly due in part to the strong new iPhone sales
although real (wholesale) sales fell due to the Declaration of Emergencies.
(Millions of yen)

2020/42021/4Q3 results(Accounting Period)

Q3 results(Accounting Period)

2,629

2,669

1.5%

EC (retail)

1,329

1,721

29.5%

Real (wholesale)

1,188

1,034

△13.0%

Consolidation adjustment*

111

△86ー

597

651

9.2%

22.7%

24.4%

ーCommerce BusinessNet sales

Operating income
Operating income %% YoY※Consolidation adjustment: Amounts in the real (wholesale) of the Commerce business that arise from differences of losing month between HQ and subsidiaries
at the time of consolidation are presented.
2021 Hamee Corp. All Rights Reserved |18

Q3 FY04/21 Commerce Business Sales and Operating Income
Operating Income rate(Cumulative Period)

Net Sales (Cumulative Period)(Millions of yen)

EC (retail)Real (wholesale)

4,033

2,873

3,000

2,755

2,500

2,370

2,244
2,026

2,517
2,321

1,992
1,188

1,182

1,689

1,324

1,181

1,068
681

1,059

1,178

1,034

1,899

30.6%
30.0%500

1,158

24.2% 23.9%

600
19.4%

21.2%
18.4%

1,000

1,721
755

848

Q1Q2

25.3%

22.7%

1,063

932

1,329 1,252 1,218
1,093
1,045

Q4

Q1

Q2

200

24.4%

24.3%

25.0%
20.0%

17.2%

400

716

300
1,289

Profit rate

800
700

2,251934

500

Operating income

Wholesale(excluding consolidation adjustment)

2,472

27.9%

Operating Income (Accounting Period)(Millions of yen)EC

Before amortization of goodwill

24.0%(Millions of yen)

1,500

2021/4(Q3)

Before amortization of goodwill

Net Sales (Accounting Period)

2,000

2020/4(Q3)547351501566597

540651506

10.0%3743645.0%

10000Q3

2019/4Q3

2020/4Q4Q1Q22021/4Q3

15.0%0.0%
Q1

Q2

Q3

2019/4

Q4

Q1

Q2

Q3

2020/4

Q4

Q1

Q2

Q3

2021/42021 Hamee Corp. All Rights Reserved |19

To utilize the capabilities of the 2 main

New Businesses

businesses, create innovative newbusinesses. Same time, these support

the evolution and growth of existing
businesses

2021 Hamee Corp. All Rights Reserved |20

Hamee Hometown Tax Payment Support ServiceSupport for streamlining business operations by Next Engine, web sites designing andcreating fans by e-commerce experiences.

2021 Hamee Corp. All Rights Reserved |21

RUKAMO～ For Sustainable Society ～50% points
buck on everypurchase

Reduce slow movingand disposal.

2021 Hamee Corp. All Rights Reserved |22

Hamic POCKET

When children

take asmartphone…

Wish ofParents

・Functional designs children's use safety

・Variety of apps such as video functions

Wish ofchildren

・Free from parent’s mobile contract(In Japan “SIM LOCK” is common, see next slide)・Designs children want to brag to friends

Main functions of・Burglar alarm function

・Apps can be downloaded from Google Play

Hamic POCKET・Can be purchased without regard to parent's career

・Use highly designed iFaceetc.

etc.

Started sales on February 26, 2021 at Hamic website

2021 Hamee Corp. All Rights Reserved |23

Hamic POCKET markets
・ Approximately 90% of elementary school low-grade children
don't have smartphones.

・ Approximately 30% users make mobile contract with
Budget phone carriers that don’t handle kids’s cell

※ Population of elementary school students in Japan is 6.3 million

phones. Hamic POCKET is not tied to carriers, so there is a(Source: Statistics Bureau, Ministry of Internal Affairs andgreat potential.

Communications,May 4,2019)
Type of mobile phones owned by children as themselves[Per academic year](Source: NTT DOCOMO Mobile Society Research Institute Website Mobile Society Annual Report WebVersion)

Ratio of carriers using mobile phones and smartphones

Budget phone carriers

3 major carriers※Base on in-house
Questionnaire survey
October 20202021 Hamee Corp. All Rights Reserved |24

Dividends Policy

FY 04/21(est)

FY 04/20

FY 04/19

R e c o r dDate

April 30, 2021

April 30, 2020

April 30, 2019

Dividend perShare

JPY8.00

JPY7.00

JPY6.502021 Hamee Corp. All Rights Reserved |25

2021 Hamee Corp. All Rights Reserved |26