Why does ASNOVA exist?
Why do we come to work everyday?

Do our ideas, actions, and endeavors
move us forward in an ASNOVA way?
No matter when, Purpose is a compassthat shows us the way.
With this book,rise up to your next challenge.

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Our Purpose
Why do we exist?
Our reason for being.

Create yourplaces of tomorrowwith the power ofkasetsu.
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OurPurpose
inDetail

Create yourplaces of tomorrowwith the power ofkasetsu.
Meaningful for your society.
Needed by your society.

Harnessed by your society.

A place where
we create what trulymatters tomorrow.

Develop a “kasetsu” (hypothesis)
and test it with “kasetsu”(temporary structures).
By repeating this, we take on challenges
with agility and grace.
We solve our customers’
and society’s problems.
We go beyond boundaries.

Leverage “kasetsu” to the fullest.

Bring out the potential of “kasetsu”.

Expand the possibilities of “kasetsu”.

4Our Story
Beliefs behind our Purpose.
The intention of our Purpose.

Without scaffolding, we cannot begin.
To create new things.
To transform existing things into new ones.
As a stepping stone to overcome challenges
and as a reinforcing foundation,
we hope scaffolding continues to be adjacent to the progress of times.
In order for us to stay essential for the growth of our customers and society,

From the pyramids of Egypt to the temples of Nara.

we advance towards frontiers made possible by kasetsu.

The historical structures of civilization all began with scaffolding.
Our company name, ASNOVA, means the place of tomorrow in Japanese
Scaffolding is a tool embodying the concept of kasetsu.

—a place where we create what truly matters tomorrow.

At ASNOVA, we believe kasetsu means two things:

We are passionate about the inherent strength of scaffolding.

a hypothesis and a temporary structure.

We challenge the status quo.

Aspirations are not realized overnight.

We continue to support the growth of customers and society

The reiterations of hypotheses and temporary structuresin the midst of change and uncertainty.

bring us step by step closer to the final form.

Moving forward, with the power of kasetsu,

Leveraging these two things to take on challenges with agility and grace

we are creating the places of tomorrow.

—that’s what we call kasetsu.

That is why ASNOVA is here.

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OurStoryinDetail

From the pyramids of Egypt to the temples of Nara.
The historical structures of civilization all began with scaffolding.

❶It is said that when Egyptians were building pyramids①

Scaffolding is a tool embodying the concept of kasetsu.
At ASNOVA, we believe kasetsu means two things:
Aspirations are not realized overnight.
The reiterations of hypotheses and temporary structures❷Developing a hypothesis and testing it with a②

Leveraging these two things to take on challenges with agility and grace

Without scaffolding, we cannot begin.

❸To transform existing things into new ones.

❹As a stepping stone to overcome challenges

To build new structures and create places④

For example, to restore buildings andwe hope scaffolding continues to be adjacent to the progress of times.
we advance towards frontiers made possible by kasetsu.

❺⑤❻

Moving forward, with the power of kasetsu,
we are creating the places of tomorrow.
That is why ASNOVA is here.

add new value to existing businesses,
expand our business domain,

To face the challenges of our customers and society with honest⑥ intentions. Staying ahead of the curve and embracing change,

continue supporting our customers’ and society’s sustainable growth.

We continue to support the growth of customers and society
in the midst of change and uncertainty.

renovate existing structures to new ones.

and continue to further grow together.

—a place where we create what truly matters tomorrow.
We challenge the status quo.

which were not in this world.

Bring out the full potential of kasetsu,

Our company name, ASNOVA, means the place of tomorrow in Japanese
We are passionate about the inherent strength of scaffolding.

by repeating this process with determination③and as a reinforcing foundation,
In order for us to stay essential for the growth of our customers and society,temporary structure. It is important to create value
and passion.

—that’s what we call kasetsu.

To create new things.

Since then, historical structures were built withthe support of scaffolding.

a hypothesis and a temporary structure.

bring us step by step closer to the final form.

2,500 years ago, they were already using scaffolding.

⑦

Not to be limited by existing boundaries, proactively create theplaces of tomorrow that are needed by our society in the future.

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Sense the intentions of customers and society.

Lead with speed.

See a step ahead. Envision tomorrow.

Try, persist, and finish.

Question conventions. Think outside the box.

Level up and grow together.

Change proactively.

Our Values
Core values to bring our Purpose to life.
Guiding principles of the work we do everyday
that bring our Purpose to life.
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OurValuesinDetail

Lead with speed.
Ability to decide and act with speed
With Purpose as a guide, decide and act without hesitation.
A start with speed opens the shortest path to success.

Sense the intentions of customers and society.

Try, persist, and finish.

Ability to see needs

Ability to challenge and realize

Engaging our customers and the society,Obstacles are inevitable. Confront them with an attitude of challenge.

we sense and understand not just their apparent needs, but also their hidden needs.

Once you get started, focus on finishing.

See a step ahead. Envision tomorrow.

Level up and grow together.

Ability to visualize the future

Ability to foster a growth mindset with others

Where is the destination of our work?

Rivaling and supporting each other,

What kind of tomorrow are we aiming for? Act with a vision.

continue growing with your team, company and customers.

Question conventions. Think outside the box.

Change proactively.

Ability to think differently

Ability to change with boldness and ambition

Don’t fall prey to the idea of how it was done.

Anticipate the trends.

Focus on the basics and understand the real need.

Don’t fear change. Go beyond yourself.

8To the places of tomorrow.
Our Slogan
An expression embodying the essences of our Purpose.
As a corporate slogan,
it communicates our philosophy internally and externally.
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OurSlogan
inDetailTo the places of tomorrow.
A place where we create

Through creating the many places

what truly matters tomorrow.

of tomorrow for the society,this is our commitment to building the future.

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ASNOVA’s Purpose-Driven Philosophy Framework
PurposeWhy do we exist?
Our reason for being.

Create your places of tomorrowwith the power of kasetsu.

Story

From the pyramids of Egypt to the temples of Nara.

Beliefs behind our Purpose.

The historical structures of civilization all began

The intention of our Purpose.

with scaffolding.
Scaffolding is a tool embodying the concept of kasetsu.
At ASNOVA, we believe kasetsu means two things:
a hypothesis and a temporary structure.
Aspirations are not realized overnight.
The reiterations of hypotheses and temporary structures
bring us step by step closer to the final form.

ValuesSense the intentions of customers and society.

Core values to bringour Purpose to life.

See a step ahead. Envision tomorrow.

Guiding principles of thework we do everyday

Leveraging these two things to take on challenges
with agility and grace—that’s what we call kasetsu.
Without scaffolding, we cannot begin.

Question conventions. Think outside the box.

To create new things.

Lead with speed.

As a stepping stone to overcome challenges

that bring our Purpose to life.

Try, persist, and finish.
Level up and grow together.
Change proactively.

To transform existing things into new ones.
and as a reinforcing foundation,
we hope scaffolding continues to be adjacent to theprogress of times.
In order for us to stay essential for the growth of ourcustomers and society,we advance towards frontiers made possible by kasetsu.
Our company name, ASNOVA, means the place oftomorrow in Japanese—a place where we create what truly matters tomorrow.
We are passionate about the inherent strength of scaffolding.

Slogan

We challenge the status quo.
We continue to support the growth of customers and society

An expression embodying theessences of our Purpose.
As a corporate slogan,
it communicates our philosophy
internally and externally.

To the places of tomorrow.

in the midst of change and uncertainty.
Moving forward, with the power of kasetsu,
we are creating the places of tomorrow.
That is why ASNOVA is here.

11What places of tomorrow
will you create today?

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