Japan-Israel SUCCESS with Startups～イスラエルのスタータップ・エコシステムを知るための1週間～- A week to learn Israeli Startup Ecosystem -主 催： （一財）国際経済連携推進センター
共 催： イスラエル外務省
後 援： 経済産業省
駐日イスラエル大使館
日本貿易振興機構（ジェトロ）
協 力： 早稲田大学イノベーション・ファイナンス国際研究所
WASEDA-EDGE人材育成プログラム

2021.2.21 (Sun) - 2.25 (Thu) 18:00 ～ 20:45

Program
18:00～19:15

19:30～20:45

Opening Remarks
・（一財）国際経済連携推進センター
・イスラエル外務省

2/21
(Sun)

The Israeli Innovation Eco-System
・Itay Falb, Partner, KPMG Israel
Israeli Eco-System Overview - What is the advantage of Israel?
・佐野 智哉 丸紅株式会社 テルアビブ出張所長（日本語）Israeli Innovative Ecosystem - operational principles, uniqueness・Martin Duifhuizen, Sinior Manager, Ernst&Young Israel

15 min.
Break・Zeev Weiss, Adv. Chairman,
Israel Japan Chamber of Commerce and Friendship Society

2/22
(Mon)

2/23
(Tue)

Differences between Japanese and Israeli Legal Systems
・田中真人 弁護士（TMI総合法律事務所）（日本語）Legal Framework of Operating a Foreign Business in Israel
・Gilad Majerowicz
Partner, Herzog Fox & Neeman

15 min.
Break

Innovation Authority of Israel
・Avi Luvton, Director of International Collaborations Division
Israel Innovation Authority
Startups Round Table
モデレーター： 樋原伸彦
・CropX by Matan Rahav（アグリテック）・Outernets by Omer Golan（AI、マーケティング）・Highpper Food Robotics Udi Shamai（無人ファストフード）
・RobotAI by Uri Dubin（AI、3Dビジョン）

Case studies of Israeli Innovation hubsInterim Discussion

1. Promoting Open Innovation in traditional manufacturing
・ Agmon David Porat
Let-Lab: Industry 4.0 Innovation Lab, CEO（イノベーションラボ）モデレーター： 樋原伸彦（日本語）

2. Building Innovation eco-system based on GVI concept andGlobal network
・Kobi (Jacob ) Kalderon , Founder & CEO・Gabriel Hayon, Innovation Ambassador,
GVI – Gold Venture Investment（投資会社インキュベーター）

15 min.
Break

3. Innovation Centers -from vision to reality
・Uzy Zwebner （先端技術パーク企画・運営）
Basecamp, Founder & CEO, Co-founder of High - Tech park
The role of VC for startups in Israel

2/24
(Wed)

・Denes Ban, OurCrowd, Managing Partner Asia
・David Heller, Vertex Ventures, General Partner

15 min.
Break

Industrial Innovation - Japanese-Israeli cooperation in action- sharing experience of Japanese companies operating in Israel

2/25
(Thu)

・ Arik Dan
CEO, Yasukawa Europe Technology
・Geva Yanay 丸紅株式会社 イスラエル出張所
Head of Business Development Marubeni Israel（テクノロジースカウト）

The role of Academia in Israeli startup ecosystem, a successful School for
Innovation, Entrepreneurship, and an incubator
・Elad Shamir
Kinneret Innovation Center/Kinneret Academic College, CEO・Ethy Levi
Kinneret Innovation Center/Kinneret Academic College
Wrap-up Discussion

15 min.
Break

モデレーター： 樋原伸彦（日本語）Outline

2/21(Sun) – 25(Thu) 18:00~20:45

Opening Remarks
小島明
一般財団法人 国際経済連携推進センター 理事長
Akira Kojima
President, Center for International Economic
Collaboration (CFIEC)
https://www.cfiec.jp/

ヤッファ・ベンアリ
駐日イスラエル大使
Yaffa Ben-Ari
Ambassador, Empassy of Israel in Japanwww.israel-japan.org

樋原伸彦
早稲田大学イノベーション・ファイナンス国際研究所 所長
Prof. Nobuhiko Hibara
Director, Center for Finance and Innovation
https://cfi-wbs.com/

Michael Lotem
Director, Economic Department, Asia, CIS,
Israel Ministry of Foreign Affairs
https://mfa.gov.il/
Development of economic and trade relations withcountries in these regions through different tools,
such as: Bilateral agreement, connecting
companies, market research , opening new areasof activities

Moderators

1988年東京大学教養学部教養学科（国際関係論）卒業、東京銀行（現・三菱UFJ銀行）入行。
世界銀行コンサルタント、通商産業省通商産業研究所（現・経済産業省経済産業研究所）客員研究員、米コロンビア大学ビジネススクール日本経済経営研究所助手、カナダ・サスカチュワン大学ビジ
ネススクール助教授、立命館大学経営学部准教授を経て、2011年から現職。米コロンビア大学大学院でPh.D.（経済学）を取得。専門はファイナンス
全般、特にベンチャーキャピタル、イノベーションのためのファイナンスなど。

Japan-Israel SUCCESS with Startups

Day 1 Session 1

2/21(Sun) 18:00~19:15

The Israeli Innovation Eco-System andJapanese Activity in Israel
Itay Falb
Partner, KPMG Israel
Co-Head of the Japanese Practice, Head of Tax
Technology, International Tax and Grant & Incentives
https://home.kpmg/il/en/
Since its establishment in 2018, Itay functions as theco-head of the Japanese practice at KPMG Israel. Thisparticular practice provides Japanese partners with apersonal consultant and contact person for all stages of
their operations in Israel. Itay accompanies them fromthe stage of scouting potential opportunities in Israel
to structuring operations and audit, while reaching andsupporting each area of their needs, keeping in mind
their specific needs and concerns, for all matters in
Israel.
Itay is a Tax Technology Partner and the Head of theGrants & Incentives Department. Before joining KPMG,
Itay worked in the tax department of Gornitzky & Co,
one of Israel’s leading law firms.
Itay has extensive experience advising global
companies on tax matters, including M&A, financing
group structure, R&D, IP and international tax mattersto both multi-national Israeli and foreign clients,
providingin-depth planning and insight to meet today’s
cross-border challenges. Itay’s experience enables him
to provide quality service to start-up, growth stage,
and mature clients alike, as they navigate their markets
worldwide. Itay’s client portfolio includes global
technology MNEs, with local projects covering theongoing tax topics arising from the digital economy.

Israeli Eco-System Overview - What is theadvantage of Israel?
佐野 智哉 丸紅株式会社 テルアビブ出張所長
Tosiya Sano
General Manager, Marubeni Tel Aviv Officehttps://www.marubeni.com/jp/
1986年、丸紅株式会社入社。2018年より、テルアアビ
ブ出張所所長。
Zeev Weiss
Chairman of Israel Japan Chamber of Commerce andFriendship Society
www.israel-japan.org
Zeev is the founder and head of Weiss, Porat & Co., an
Israeli / international law firm with offices in Tel Aviv,
Tokyo, Paris, Brussels, Australia and other locations.
Zeev has unique experience in Israel in working withJapan in the last 25 years and contributed tostrengthening the ties and the business relationshipbetween Israel and Japan. Zeev visits Japan regularly
and is familiar with its business environment, its
culture and its history. Zeev served as legal advisor to
the Government of Japan and to many Japanesecompanies in their activity and investments in Israel.
Zeev holds an M.A. in Buddhism and East Asia culture
and religion.

Japan-Israel SUCCESS with Startups

Day 1 Session 2

2/21(Sun) 19:30~20:45

Israeli Innovative Ecosystem- operational principles, uniquenessMartin Duifhuizen
Senior Manager, EY Israel
https://www.ey.co.il/
Martin leads EY Israel’s Corporate Innovationteam connecting Israeli and non-Israeli
corporate clients to innovation in Israel andbeyond. He has over 15 years of experience ininnovation consulting across a wide-array of
industries. Martin’s work includes theestablishment of technology incubators,
accelerators, CVCs and other corporate
innovation vehicles. Martin and this teamfacilitate large scale collaborations such as
innovation consortium but also support
collaborations between start-ups and corporates.

Israel Innovation Authority
Avi Luvtton
Director of International Collaborations
Division, Israel Innovation Authority
https://innovationisrael.org.il/en
Avi Luvton oversees collaboration programs of
the Innovation Authority with other countries
and for developing the Authority's policy foradvancing bilateral cooperation between Israeli
R&D companies and foreign companies.
Avi is responsible for cultivating strategic
relationships with dozens of governmental
partners and innovation agencies, resulting inover 15 cooperation agreements with Israel. In
addition to building the strategy for cooperation
in industrial and innovative R&D with othercountries, Avi also leads a variety of otheractivities to locate foreign partners for small andmid-size Israeli technological companies looking
to collaborate and attract investments.

Japan-Israel SUCCESS with Startups

Day 2 Session 1

2/22(Mon) 18:00~19:15

The legal framework of operating aforeign buiseness in Israel
Gilad Majerowicz
Partner, Herzog Fox & Neeman
https://herzoglaw.co.il/en/
Gilad Majerowicz is a senior partner in theCommercial Department of Herzog Fox & Neeman
and head of the firm's Japan Practice.
Herzog, Fox & Neeman is the largest law firm in
Israel. Gilad’s practice focuses mainly on crossborder transactions involving complex technology
and related commercial matters across a broad
range of industries, including software, IT, Internet,
cybersecurity, life science, automotive, and fintech.
Gilad regularly advises Japanese corporations andfunds on M&A and investment transactions with
Israeli companies, the establishment of innovation
centers and other local offices in Israel, strategic
collaboration agreements, distribution arrangements,
feasibility studies, and other legal matters related to
Israeli law and business activity with Israeli
companies. Gilad regularly devotes significant timeand resources to creating bridges between Japaneseand Israeli companies.
He frequently travels to Japan to lecture on businessand legal aspects of doing business in Israel inseminars, business forums, and conferences. Prior tojoining Herzog, Fox & Neeman, Gilad had worked forseveral years in New York in the Technology
Transactions Group of a leading international law
firm and as an in-house counsel for a U.S.
telecommunication company.

Differences between Japanese andIsraeli Legal Systems（日本語）田中真人 弁護士（TMI総合法律事務所）
Masato Tanaka
Associate (Attorney), TMI Associates
https://www.tmi.gr.jp/
TMI総合法律事務所所属。2018年から2020年6月まで、イスラエル最大の法律事務所Herzog Fox &Neemanに出向。主に日本企業のイスラエルへの事
業展開、投資等をサポートする。弁護士としてイスラ
エルと日本の架け橋となることを目指す。イスラエ
ル法務、ベンチャー支援、投資、M&A、紛争、労務。
登録・所属
東京弁護士会（2011）／ニューヨーク州（2020）／カ
リフォルニア州（2020）／イスラエル外国弁護士（2020）

Japan-Israel SUCCESS with Startups

Day 2 Session 2

2/22(Mon) 19:30~20:45

Startups Round Table
Co-Chair:
Yuliya Rachinsky-Spivakov
Deputy Director, Economic Affairs with Asia andEurasia countries, Ministry of Foreign Affairs of Israel

Dr. Uri Dubin
RobotAI
https://www.robotai.info
Dr. Uri Dubin - more than 20 years working in
Computer Vision Worked in Israeli Defense
industry and several startup companies. CTO at
TytoCare startup, that raised $105M. Holds M.Sc in
Electrical Engineering, Ph.D. in Neuroscience fromthe Technion Univ.
Matan Rahav
Director of Business Development, CropX
https://www.cropx.com
Matan joined CropX in 2018 as the Director of
Business Development.
Prior to joining CropX, Matan worked for the Israel
Innovation Authority (the governmental funding
agency for R&D) where he had provided consultancy
services to the Israeli innovation ecosystem.
Before that, Matan spent several years researching
the effect of treated wastewater irrigation on soil
properties.

Omer Golan
Outernet
http://outernets.co
Omer is a 3x entrepreneur and a media artist with adeep passion for innovation, interdisciplinary, data
and technology.
Outernets solves offline customer engagement andanalytics challenges by merging online & offline retail
environments, taking the best aspects from eachspace to create a much more complete and satisfying,measurable, and agile customer experience, also
known as Phygital.
Our AI platform that can provide an immersive
experience on any display, in a way that any physicalspace can:- provide conversational, contact-free engagement
and targeted communications to passing traffic, and,- produce actionable real-time customer behavioral
data through computer vision and machine learning
Udi Shamai
Co-Founder & CEO, Highpper Food Robotic
https://highpper.com/
30 years in fast-food retail chain management.
Owner of Pizza Hut Israel; founder of and investor invarious system startups in the retail zone.
Highpper is an innovative company committed toreinventing the fastfood industry by introducing a fullyautonomous self-contained robotic store-factory
hybrid capable of providing fresh, flavorful, healthy,
and safe fast food that meets the demands of both theindustry and the consumer.

Japan-Israel SUCCESS with Startups

Day 3 Session 1

2/23(Tue) 18:00~19:15

Case studies of Israeli Innovation hubs
Agmon David Porat
CEO, Let-Lab: Industry 4.0 Innovation Lab
https://www.let-lab.com/
Over 18 years’ experience in diverse roles at global
hi-tech companies turning ideas into reality withcreative development and bringing innovation andentrepreneurial leadership to traditional industries.
Agmon is leading the corporate open innovation
strategy responsible for leap-frog product offerings
and factory processes using innovation. Founded
Israel’s top inudustry4.0 innovation lab andincubator. Experience in building an industry4.0 Ecosystem, identifying, and evaluating
startups/investment/collaboration opportunities.
Uzy ZwebnerFounder & CEO, Basecamp
Co-founder of High - Tech park Beer-Sheva, Israel
https://www.baseca.mp/
Mr. Zwebner is part of the founding group andprivate shareholder at the Private Public Partnershipinitiative of developing the Advanced Technologies
Park in Beer Sheva, Israel. His recent initiative is theInnovation BaseCamp, a unique kind of businessoriented platform in cooperation with the academy,
located in the heart of the park. BaseCamp is anactive entrepreneurship platform, constantly
scouting for high potential in academic breakthroughresearch, mainly focused in HLS, IoT, AI, robotics,
cyber fields, automotive technologies, and AR andVR, and it works to develop them into startups andbusiness companies.

Kobi (Jacob ) Kalderon
Founder & CEO, GVI - Gold Venture Investment
www.goldventuresinvestment.com
Owner and CEO of company that operating incubator
global accelerators and investment banking. Former
officer in the Israeli intelligences and ICT forces of the
IDF (Retired from the IDF Lieutenant Colonel).
Managing partner of Global accelerator in DACH region
that focuses in life science and digital health I2A
A serial entrepreneur in the high-tech industry for the
past 17years. Long time Israeli Hi Tech with many yearsof experience in supporting young startups, fundraising, venture capital and total management (turnkey
solutions) to young as well as mature tech companies
in Israel and abroad.
Head of the startup and entrepreneurship department
in Israel Chamber information
Technology.
Gabriel Hayon
Innovation Ambassador,
GVI - Gold Venture Investment
www.goldventuresinvestment.com
Leading Global Tech Entities. International Sales Guru,
Business Facilitator, International Speaker, M.C.
25 years' experience in international sales and businessdevelopment in variety of industries, territories andbusiness models.

Japan-Israel SUCCESS with Startups

Day 3 Session 2

2/23(Tue) 19:30~20:45

Interim Discussion（日本語）Day 5 Session 2

2/25(Thu) 19:30~20:45

Wrap-up Discussion（日本語）

モデレーター： 樋原伸彦
早稲田大学イノベーション・ファイナンス国際研究所
所長
Prof. Nobuhiko Hibara
Director, Center for Finance and Innovation
https://cfi-wbs.com/* こちらの2セッションは、ZOOM Meetingを使用して、インタラクティブ形式で
日本語にて行います。当日Session 1の最後にMeetingにご参加いただく
URLをお知らせします。

Japan-Israel SUCCESS with Startups

Day 4 Session 1

2/24(Wed) 18:00~19:15

The role of VCs for startups in Israel
Denes BanManaging Partner Asia, OurCrowd
https://www.ourcrowd.com/
Denes Ban is a Managing Partner of OurCrowd, one
of Israel’s largest venture capital funds and one of
the world’s leading wealth management platforms.
According to Bloomberg Business week “OurCrowd
is hands down the most successful equitycrowdfunding platform in the world”.
As a serial entrepreneur turned serial investor
Denes has founded a number of start-ups in thepast decade, including co-founding and selling an
HR company, and co-founding PocketGuide, a
TechCrunch winner and one of the world’s leading
travel apps with millions of users.
His investments and exits include: Lemonade (NYSE:
LMND), Beyond Meat (Nasdaq: BYND), Uber (NYSE:
UBER), Rewalk (Nasdaq: RWLK), Corephotonics(acquired by Samsung), Briefcam (acquired by
Canon), Replay (acquired by Intel), Crosswise(acquired by Oracle), Cimagine (acquired by Snap)and many more.
Denes served for seven years as a diplomat on the
Swedish Trade Mission in Europe, leading their
management consulting division, where he directedinternational corporate strategy for companies suchas Ericsson, Electrolux, Volvo, Saab, Gripen, andH&M.

David Heller
General Partner, Vertex
https://www.vertexventures.co.il/
David Heller has been active in Japan-Israel hightech investments and businesses since 1990 andhas been managing venture capital and private
equity investments in Israeli high-tech companies
since 1996.
In 1996, David co-founded Israel International Fund,which was the 1st Israeli VC fund for investments in
Israeli high-tech companies which managed capitalof Japanese investors.
In 1997, following the merger of IIF with Vertex
Ventures Israel - one of Israel’s largest and longeststanding VC firms - David became a General Partner
and a member of the Board of Directors &Investment Committee of Vertex, and is in charge
also for the relationship with the firm’s Japanese
investors (among Israeli VC firms, Vertex Ventures
Israel manages the largest amount of capital fromJapan and has the largest number of Japanese
investors, including Japanese financial institutions
and business corporations).
For 25 years from 1996, in addition to managing
investments, David has initiated and facilitatednumerous direct investment and business
transactions between Japanese investors of theabove funds and Israeli high-tech companies.

Japan-Israel SUCCESS with Startups

Day 4 Session 2

2/24(Wed) 19:30~20:45

The role of Academia in Israeli startup ecosystem
In the Kinneret Innovation Center, we leveraged 120 years of Israel's advanced agriculture knowledge
and know-how in a unique, amazing natural environment.
Our founders are Zemach Industries and Kinneret Academic College.
• Zemach Industries is one of the largest agribusiness cooperatives in Israel, managing more than 1/4 ofa million dunams with the full value chain, from farm to fork, in vegetation and in livestock.
• Kinneret Academic College is a national leader in energy, water engineering, nanotechnologies, andagrotech. With advanced labs, hundreds of researchers, I.P.’s, and of course, a vibrant, talented student
community.
With these powerful founders we have created the full value chain for innovation: innovation academy incubator & accelerator - R&D center - a designated investment fund.
Today we grow and nurture a portfolio of over 30 startups that shapes a better tomorrow.
https://www.kinneret.ac.il/en/kinneret-innovation-center-kic/
Elad ShamirCEO, Kinneret Innovation Center/Kinneret
Academic College
Elad Shamir earned a BSc in biology, B.A ininternational relations, MBA in business. Over the
past decade, Elad has become an entrepreneur andhas served as a CEO in commercial, social, and publicspheres. Including owner and CEO of a tourism
company in Argentina, CEO of a commercial
company in TLV, Director & Founder of national
programs for integrating youth at risk and youth withdisabilities, an Entrepreneur & Senior manager ofthe national services for Arab society in Israel (incharge of 6,000 volunteers at more than a 120
municipalities) and as CEO of a regional municipality.
He is a CEO mentor and angel investor, aspires tomake “impossible missions” possible and creatingchanges on a large scale.

Ethy Levi
Kinneret Innovation Center/Kinneret Academic
College
Over 20 years experience in international trade andinvestments. Co-Founder of the Bridge Hub,Agrifood Innovation Hub based in Australia and Israel.
Passionate Founder of Impact Innovation Israel.
Former Senior Economic Advisor to the President ofIsrael.
Advisor to MNCs, governments and startups.
Fund Manager of Kinneret Impact Ventures a newly
established Impact Fund investing in early stage
startups in Agtech, Water and Sustainability.
Devoted Mother, Basketball Player and MTB rider.

Japan-Israel SUCCESS with Startups

Day 5 Session 1

2/25(Thu) 18:00~19:15

Industrial Innovation - Japanese-Israeli cooperation in action
Arik Dan
President and CEO , Yaskawa Europe Technology
https://yaskawa.co.il/
Arik Dan is President and CEO of Yaskawa Europe
Technology Ltd in Israel and board director at
Rewalk Robotics Ltd (RWLK).
DAN joined Yaskawa in 2001 serving initially as VP
Sales and Marketing. He became President and CEO
in 2005.
Aerospace Engineer in Education and background
DAN earned profound experience knowledge andunderstanding of the Japanese business and culture
during the 90's studying in Japan and serving as a
Diplomat- Political Information and economics
counselor at the Israeli Embassy in Tokyo, Japan.
Early in his career He worked as a development
Engineer at the Israel Aircraft Industries developing
the LAVI fighter during the 80's and served as amarketing and sales executive in several hightech
companies in the semiconductors, Medical imaging
and Robotics areas.
Fluent in Japanese, DAN is President and CEO ofYaskawa Europe Technology, Board director at
Rewalk Robotics Ltd., director and one of thefounders of the Israel Robotics association anddirector of Israel-Japan Chamber of Commerce.

Ira Prigat
CEO & President
Network in Motion Ltd.
https://www.network-in-motion.com/
Ira Prigat is a Med-Tech entrepreneur and visionary
who is passionate about creating business
opportunities for innovative medical technologicalfirms and strategic partners in Japan and China.
Ira is the Founder and President of Network in
Motion Ltd., a business consulting firm specializes increating business opportunities for Israeli MedTech
companies in Japan & China. Ira also serves as an
executive, consultant and representative in various
technological firms in both Israel and Japan.
Geva Yanay
Head of Business Development,
Marubeni Tel Aviv Office
For the past 21 years I have been involved in anarray of diverse cross-border / cross-culturalactivities and business initiatives between Japan and
Israel. Since 2011, my focus has been on working
with both Israeli startups and some of Japan’s largest
enterprises to use new technologies, develop newmarkets, and promote innovation.

Japan-Israel SUCCESS with Startups