Bridgestone Group
Environmental Report

2013—Toward a sustainable society—Bridgestone Corporation
Strategic Environmental Planning Department
3-1-1, Ogawahigashi-cho, Kodaira-shi, Tokyo, 187-8531, JapanFor more information, please visit our website.

http://www.bridgestone.com/responsibilities/environment/About this report

Environmental
Mission Statement

Editorial Policy

PeriodBridgestone produced its first environmental report in 2000,
disclosing information about its environmental activities.
Since 20071 the Bridgestone Group has prepared annual
reports annually giving details of activities for each region. To
reach all of our global stakeholders and convey the
Bridgestone Group way of thinking as well as its activities inan easy-to-understand form we have focused on presenting
the most essential information in both Japanese and English.
The Bridgestone Group also communicates to its stakeholders in regions including Japan, the United States, Europe, andChina through detailed disclosure of information in environmental reports and on web sites.

In principle, this report covers activities for fiscal 2012 (1January, 2012 to 31 December, 2012), but some of theinformation covers activities up to April 2013.

1: In 2007, information about activities was given in a social andenvironmental report, while in 2009 it was part of a CSR report. Since2010 we have produced separate CSR reports and environmental
reports, disclosing greater detail about environmental activities in theenvironmental report.

Scope of the Report
This report presents information about Bridgestone Group
activities including domestic and international subsidiaries
and affiliated companies of the Bridgestone Corporation. To
distinguish between the two, “Bridgestone” refers to theBridgestone Corporation, while the “Bridgestone Group” is thegroup, including domestic and international subsidiaries andaffiliated companies.

Prepared with Reference to:
GRI (Global Reporting Initiative) 3.1
Environmental Reporting Guideline (Japan Ministry of theEnvironment, 2012)Materiality
Biodiversity, sustainable use of resources, and climatechange are high priority environmental issues for the
Bridgestone Group in its commercial activities. In order for thegroup to meet the challenge of these issues as one body, in2011 we refined our Environmental Mission Statement,
making the goal of our activities clear. In 2012, we also drew
up our Long-term Environmental Vision, looking ahead to theyear 2050, to promote concrete action.

Materiality and the Environmental Report
Stakeholders’ Concerns
and Expectations
Opinions the Bridgestone Grouphas received directly fromenvironmental and sustainability
experts (such as through individual
hearings, CSR stakeholder dialogs,
and the W-BRIDGE advisoryboard 2)
Assessment from socially
responsible investing (SRI) andenvironmental grading andassessment bodies
Reports from environmental NGOs
and research bodies
Trends in international treaties andmeetings

The Bridgestone group’s Environmental Mission Statement

Published
July, 2013

Next Publication

Creation of business opportunities(customer value and social value)
Reduction of business risk(business continuity, laws andregulations, brands)
Feedback from stakeholders,increase in brand value

High MateralityIssues

2013—Toward a sustainable society—

Table of contents
About this report

1

Environmental Mission Statement

2

Top Commitment

3- 4Long-term environmental vision

5-6

Focus Interview

7-10“Concept tire of 100% sustainable materials”

Highlights

Stakeholders’ Concerns
and Expectations

Reported inthis 2013
Environmental
ReportDisclosure on
Bridgestone’s
environmental web site
and the webs sites andenvironmental reports ofeach region and company
in the Bridgestone Group

Environmental Mission Statement andLong-term Environmental Vision
KPI 3 reporting for particularly important activity
information in the environmental report

Bridgestone Group
Environmental Report

Bridgestone’s Vision of a Sustainable Society

Planned for July 2014

Focus of the 2013 Environmental Report

Influence on
the Bridgestone Group

The Bridgestone Group has more than 180 production anddevelopment centers in 25 countries, conducts businessactivities in more than 150 countries, and has more than
140,000 employees. The group’s shared Environmental
Mission Statement acts as a basis to keep employees from awide range of backgrounds, who work each day at thecompany, working together toward established environmental
goals. Setting as our mission our unchanging vision from themission statement that we aim “to help ensure a healthy
environment for current and future generations,” we arecommitted to continually working toward a sustainable society
with integrity, together with our stakeholders.
To ensure everyone in the Bridgestone Group is exposedto the Environmental Mission Statement, it has beentranslated into 18 languages and is displayed in every
Bridgestone Group business. We also use various educational
opportunities, such as e-learning, training programs andenvironmental intranets, to support employees in understanding the connection between the Environmental Mission
Statement and the work they do each day.

Influence on
the Bridgestone GroupIn harmony with nature

11-14

Value natural resources

15-18

Reduce CO2 emissions

19-22

Environmental Management

23-26

Disclosure of Financial and
Non-Financial Information

27

2: A joint research project between Bridgestone and Waseda University
3: Key Performance Indicator

1 Bridgestone Group Environmental Report 2013

Bridgestone Group Environmental Report 20132

Top Commitment

Top Commitment

To steadily implement activities which will
support the achievement of our long-term
environmental vision—2050 and beyond
Masaaki Tsuya

CEO and Representative Board member

We are implementing activities that focus on the objective of“in balance with nature” from two perspectives: “minimizing
impact” on biodiversity and “maximizing contribution” tobiodiversity. In regard to “minimizing impact,” initiatives toreduce environmental impact on air and water, are also
important from the perspective of living in harmony withnature. We have worked to foster an understanding of theimportance of these initiatives throughout the Group, and ourgoal is to ensure that each employee maintains a high level ofenvironmental awareness in daily business activities. In thearea of “maximizing contribution,” our activities include
providing support to the farms where we produce natural
rubber—an indispensable raw material for tires—in order thatthey be more productive as well as positively contribute to theecosystem. We also believe in supporting conservation
initiatives in Bridgestone plant and facility locations incooperation with local communities.
As for “100% sustainable materials,” we think it especially
important to make effective and sustainable use of limited
natural resources. Based on this concept, we will implement
strategic efforts using a comprehensive approach that

includes reducing the use of raw materials, creating technologies and systems for recycling resources, and expanding anddiversifying renewable resources. In 2012, we made great
progress in developing technologies in support of thisinitiative. For example, we introduced the “Concept Tire of
100% Sustainable Material” at the Paris Motor Show 2012.

Making steady progress with activities
to realize a low-carbon society
In connection with the global target to reduce greenhousegases 50% by 2050, Bridgestone locations worldwide,
including our sites in both developed nations and emerging
economies, will participate in efforts to help reduce CO 2
emissions on a Group Global basis. Looking at CO2 emissions
over the entire life cycle of a tire, the period during which thetire is in use accounts for the largest share, about 90% of thetotal emissions. The Group believes that it is important to findways to reduce CO2 emissions not only through improvementsin the manufacturing process but also through reduced rolling
resistance when the customer is using the tire. Consistent

Bridgestone Group Long-term Environmental vision

In harmony
with nature
In harmony
with nature

Mid-term target
2020

Long-term vision
2050 and beyond

Promoteecologicalconservation andrestoration(contribution > footprint)

Resource
productivity
improvement

Value natural
resources
Value natural
resources

Reduce CO2
emissions

Striving to create a balance and harmony
between our business and the environment
as the world’s largest tire and rubber company

Long-term environmental vision targeting 2050
and beyond, and mid-term targets for 2020
to support progress toward that visions

In June 2012, the United Nations Conference on Sustainable
Development—Rio + 20—was held in Rio De Janeiro, Brazil.
To foster progress toward the common worldwide goal ofsustainable development, the conference confirmed theimportance of green economy, that is, the achievement of abalance between the economy and the environment. The
Bridgestone Group also reached a turning point in 2012. Witha focus on 2050, we formulated our “long-term environmental
vision” and began to implement specific initiatives targetingthe achievement of those goals. The formulation of our
objectives was based on the approach of decoupling, in which
economic growth and environmental impact are separated(please refer to pages 5 and 6). This approach was proposedin the United Nations Environmental Programme (UNEP).
Currently, tires and other automotive-related products andservices account for more than 80% of the BridgestoneGroup’s sales. The number of automobiles in use around theworld is expected to increase in the years ahead. As theworld’s largest tire and rubber company, our approach will beto reduce the environmental impact of our operations even as
we continue to grow our business. On that basis, we havebegun to implement a variety of initiatives targeting “a balance
between our business and the environment.”

Our long-term environmental vision is to fully develop andimplement business operations that will contribute to building
a sustainable society, in balance with the planet’s ecologicalcapacity, throughout the Bridgestone Group’s business andproduct lifecycles. We have identified three objectives that will
help us achieve this ultimate goal: “In balance with nature*1,”“Towards 100% sustainable materials*2,” and “Contribute to
globally agreed target for reduced emissions*3 (reducing CO2
emissions by 50% or more).”3 Bridgestone Group Environmental Report 2013

*1. “In balance with nature” is our commitment to contribute to biodiversity
through habitat enhancement, and through environmental education andresearch. Our business operations will take into account impacts on theecosystem as a whole.
*2. The Bridgestone Group defines sustainable materials as “resources
other than those that are expected to ultimately become exhausted if we
continue to consume them, as in the case of fossil fuels.” We are committed
to continually enhancing natural resource conservation through operational
and product design improvements.
*3. At the G8 Hokkaido Toyako Summit (held in July 2008) the G8 leadersagreed on a reduction of at least 50% in greenhouse gas emissions
worldwide by 2050. The same year, at the Major Economies Meeting On
Energy Security and Climate Change, the developed countries plus certain
emerging nations such as China, India, etc, adopted this target as a sharedglobal objective.

To help ensure a healthy
environment for current andfuture generations...

In balancewith naturesustainable
society

Towards 100%
Sustainable
materials(Biodiversity)

Reduce CO2
emissions

Bridgestone Group’s
Environmental Mission

Contribute to
globally-agreed
target(over 50% reduction)

Reduceemissions
across products’
life cycle

Balancing with earth’s capacity

Back casting

Bridgestone Group CO2 Reduction Goals (baseline: 2005)-35% reduction in CO2 per sales from the company’s total operations and its
products’ “after-use”-improving tire rolling efficiency by 25% (the potential improvement in thecustomers’ fuel efficiency exceeds all other emissions in the products’ life cycle.)with this approach, we have developed our CO 2 targets for2020 through a “back casting*4” method, based on our 2050
goal. We are also using a system of “carbon management” totackle reduced CO2 emissions. This approach is steadily
producing results, with a CO2 reduction of about 18% per unitof sales in manufacturing, and a decrease of about 7% inrolling resistance in tires, in 2012 compared to 2005.
*4. A planning method whereby the desired state at a future time isassumed, and the actions needed to meet the future targets are plannedand executed by working backwards from that future time to the present.

Aiming for “Dan Totsu,” in environmental activities
as well as business activities, through technology
and business model innovation
To achieve our long-term environmental targets for 2050, wemust do more than simply continue our current activities; wemust tackle issues from new perspectives. The Group's
operations extend from the upstream region of the supply
chain—in-house raw material production bases—todownstream, where it operates networks of retail sales andservice bases (vertical expansion). The Group also has R&D,
manufacturing, and wholesale bases around the world(horizontal expansion). We will continue to develop thisvertical and horizontal approach to our business, which is oneof the Group’s strengths; advance “technical innovation” and“business model innovation;” and create innovative newtechnologies, products, and services that address both ourcustomers’ needs and our commitment to the environment. In
this way, we will make steady progress toward the realizationof a balance between our business and the environment andthe achievement of our long-term 2050 environmental targets.
In order to achieve concrete progress in our activities, wehave incorporated our 2020 targets into the company’s
mid-term management plan; as noted earlier, these 2020
targets have been developed through a “back casting”
approach based on our long-term environmental vision. We
will review our results each year as we carefully manage ourprogress toward these goals. We are already seeing thepositive impact of this approach as it relates to our CO2
reduction initiatives. Moving forward, we will strive to achieve
similar progress toward our other targets. Also, in the future
we will continue to actively communicate with our stakeholders regarding our environmental vision and the results of ouractivities, and we welcome feedback from them. In this way,
we will endeavor to achieve further improvements. The
Bridgestone Group is committed to supporting the many
communities around the world around the world in which it has
operations, and moving forward the Group’s 140,000
employees will apply the principle of “Dan-Totsu”—absoluteand clear leadership—to its environmental activities and will
work to foster the realization of a sustainable society.

Bridgestone Group Environmental Report 20134

Long-term Environmental Vision

Long-term Environmental Vision
Groupwide Activity Looking Ahead to 2050
and Setting Firm Goals
We have prepared mid-term targets and positioning to meet goals looking ahead to 2050 while working to build asustainable society. With the increased demand accompanying population increase and improved lifestyles, the world
will face significant problems in climate change and resource consumption. As the world's leading tire and rubbercompany the Bridgestone Group aims to contribute to the realization of a sustainable society by balancing our operations
with the earth’s capacity, maintaining harmony with nature while meeting the various needs of the market.

2012 Highlights

In harmony
with nature

Research into and support of more
• efficientnatural rubber production• Regional ecosystem protection
Reduction of production bases’• environmental
impact2012 Highlights

Value natural
resourcesP. 11-14

Supporting increased
productivity of natural rubber

Retread tires contributing toresource productivity

with 2005, emissions per sales)
7% improvement in tire rolling
efficiency (compared with 2005)

Using renewable energy
in the workplace

Developing and selling
fuel efficient tires

The Importance of “Decoupling” in Working Toward a Sustainable Society
Two aspects of “decoupling”
Exceed the earth’s
capacity

Resource consumption and environmental
footprint in case of no action
Economic growth by keeping resource
consumption low (decoupling)

Resource consumption
Economic growth by reducing
environmental footprint (decoupling)

Environmental footprint
Time
Prepared by Bridgestone with reference to the UNEP

5 Bridgestone Group Environmental Report 2013•

materials and utilization of renewable
resources
Reduction of water consumption in
manufacturing process and increased
recycling of water“Decoupling” is a key concept in ourLong-term Environmental Vision. The
total number of automobiles worldwide is
expected to increase with the global
population and economic development inemerging nations. As a result, resource
consumption will increase and theenvironmental footprint will become
greater. There is a possibility of exceeding
the earth’s capacity, through global warming or resource depletion. To work towarda sustainable society, we shouldn’t simply
accept that resource consumption andenvironmental footprint come alongsidepopulation increase and economic development, but work to separate them. The
United Nations Environment Programme(UNEP) calls this separation “decoupling.”(contribution > footprint)

1: “In balance with nature” is our commitment to contributeto biodiversity through habitat enhancement, and throughenvironmental education and research. Our business
operations will take into account impacts on the ecosystem
as a whole.

Long-term Vision for 2050 and Beyond

Towards 100% sustainable materials2
2: The Bridgestone Group defines sustainable materials as“resources other than those that are expected to ultimately
become exhausted if we continue to consume them, as in thecase of fossil fuels.”Long-term Vision for 2050 and Beyond

reduction of CO emissions in the• 35%
product’s life cycle (compared with 2005,

Contribute to globally-agreed target3•

3: At the G8 Hokkaido Toyako Summit (held in July 2008) the G8
leaders agreed on a reduction of at least 50% in greenhouse gas
emissions worldwide by 2050. The same year, at the Major
Economies Meeting On Energy Security and Climate Change,
the developed countries plus certain emerging nations such as
China, India, etc, adopted this target as a shared global
objective.

2

2

Economic activity(GDP)

In balance with nature1

Year 2020 Objectives

P. 19-22

Human well-beingof negative impact on• Reduction
biodiversity
contribution to• Increased
biodiversity• Resource productivity improvementof technologies and business• Development
practices that encourage the recycling of raw
Expansion and diversificationof natural rubber resources
with guayule•Long-term Vision for 2050 and Beyond

Key Activities

P. 15-18

17.9% reduction of CO emissions in• theproduct’s life cycle (compared

Reduce CO2
emissions

Key Activities

Protecting wildlife habitats

Concept tire of 100% sustainable• materials• Water management initiatives

2012 Highlights

The world in 2050

emissions per sales)
25% improvement in tire rolling efficiency,
contributing to a reduction in CO2 emissions
greater than the CO2 emissions related to
Bridgestone Group's operations and its
products' after use (compared with 2005)

Sustainable
Society
The Bridgestone group’s

Environmental
Mission Statement

To help
ensure a healthy
environment for
current and future
generations…
P. 2(over 50% reduction of CO2 emissions)

Population: 9 billion4(7 billion in 2011)

Number of automobiles:
2.3 billion5(900 million in 2010)

CO2 emissions: 57 Gt6(28Gt in 2008)

4: OECD Environmental Outlook 2050 (OECD, 2012)
5: Effects of reduced CO 2 emissions in theautomobile sector (The Institute of Energy
Economics, Japan, 2010)
6: Energy Technology Perspectives 2010 (IEA, 2010),
RITE Sekai no CO 2 /GHG haisyutsu mitooshi 2011
ni tsuite (RITE, 2011)

Bridgestone Group Environmental Report 20136

Focus

Focus

Inter view

Bridgestone’s Vision of a Sustainable Society

Concept tire of
100% sustainable materials
In September 2012, at the Paris Motor Show
Bridgestone unveiled its concept tire made from 100% sustainable materials.
The development of our concept tire could be considereda response to one of the three central concepts of
our Long-term Environmental Vision: “Value natural resources.”
To find out more about this tire and the thinking behind it,
Professor Hideki Ishida of Tohoku University
spoke to Bridgestone employees.

Navigator

Hideki Ishida

Professor
Tohoku University Graduate School ofEnvironmental Studies

An embodiment of the balance between
business and the environment: the concept
tire of 100% sustainable materials.
HayashiIn

Bridgestone’s

Environmental

MissionBridgestone’s Vision of a Sustainable Society

Technology for resource recycling
mass-production
IshidaCan you tell me in detail how this tire puts

resource recycling into practice?

Statement, three environmental goals have been adopted
as we work towards a sustainable society. These are to be

Ozawa

in harmony with nature, to value natural resources, and to

expected to approximately double between now and 2050

As the number of automobiles worldwide is

reduce CO2 emissions. To make these into realizable

to over 2 billion2, recycling is essential to tire production.

targets, in April 2012 we set a Long-Term Environmental

On the other hand, as about half of tires are made of

Vision for 2050 and beyond. As a goal for valuing naturalorganic polymers, until now it has been difficult to recycle

resources, we are aiming towards 100% use of sustainable

them. The reason for this is that when the polymer chainsmaterials1, and this concept tire is a visible embodiment ofare broken in the recycling process they need to be joined

the Bridgestone approach.

together again, and this requires a great deal of energy inthe form of heat and pressure. While considering this, we

We consider sustainable materials to bethought that if we could harness the ability of plants tomaterials 1) that come from resources with a guaranteed

efficiently use the energy from sunlight in forming organic

continual supply, 2) that can be used as part of ourmatter – in the process of photosynthesis – then a closer

business over the long-term, and 3) that have an extremely

approach to the ideal of resource recycling would be

low environmental impact over their whole life cycle.

theoretically possible. However, as demand for tires

Products made from these kinds of material are considered

increases, relying solely on plants will accelerate future

100% sustainable. Because of this, we didn’t present the

supply problems for natural rubber, so this is not

new concept tire thinking only “we’ve made a new kind ofsustainable in terms of either business or supply.

tire.” Instead, it has the great significance for us of a new

Accordingly, we started working on developing technolo-

way of thinking about resource recycling, roadmap fromgies to diversify and expand our natural rubber supply

our Long-Term Environmental Vision for 2050 and beyond,sources.

Ozawa

as well as presenting a new way of business that helps theThis concept tire uses the guayule plant as a new
resource instead of the Para rubber tree which is currently

move toward a sustainable society.

effectively the only source of natural rubber. Guayule is a
Setting long-term goals for 2050 is a challenge inshrub indigenous to arid regions in the United States anditself, but balancing business and environmental concerns

Mexico, and it contains natural rubber in its bark and roots.

in those goals requires considerable courage. When did

We also produced carbon black, which is essential foryou start working on developing the technology?

strengthening rubber, from plant resources and we

IshidaAkiko Hayashi

Bridgestone Corporation
eco-Innovative Planning Unit
Strategic Environment Planning Department

produced synthetic rubber, another important material,
We have been working on resource recyclingfrom bioethanol. For fiber reinforcement, necessary fortechnology for a long time, but the preliminary research forstrengthening the tire, we used a new kind of cellulose fiber

our current activity began about 10 years ago. We started

that we developed ourselves.

Ozawa

Yoichi Ozawa

to see a steep rise in the cost of raw materials andBridgestone Corporation
Fellow (General Manager)
Tire Materials Development Division I
and Central ResearchIt’s an amazing challenge thatyou set for yourselves, roadmap
from where you wanted to go.

instability in supply as well as structural changes related to

Ishidathosetheinteresting. While tires have previously been based oninterchangeability of petroleum-based synthetic rubber

petroleum, an underground resource, this new tire is madewith natural rubber, we would have had to expand ourof resources from above ground – you could say it was

number of rubber farms using the Para rubber tree. Thisnurtured by the sun. In any case, it’s moved beyond thewould have led to over-concentration in Southeast Asia

traditional tire concept.

phenomena.

What’smore,toincrease

The idea to make use of photosynthesis is very

where more than 90% of Para rubber trees are grown.
From a perspective of preserving biodiversity and to help

We want to share this tire witheveryone as a symbol of ourthought and determination.

ensure a stable supply of resources, we started to think
about how to diversify and to ease the over-concentrationof our production areas. This way of thinking was a factor in
our current work.
1: The term “sustainable materials” as used by the Bridgestone Group is defined
as materials other than those materials, including fossil resources, expected to
be exhausted if consumption continues.
2: Effects of reduced CO 2 emissions in the automobile sector (The Institute ofEnergy Economics, Japan, 2010)

7 Bridgestone Group Environmental Report 2013

*Titles and job details were correct at the time of the conversation (November 2012)

Unveiling at theParis Motor Show

Bridgestone Group Environmental Report 20138

FocusBridgestone’s Vision of a Sustainable Society

the research projects for each individual part, all of theand the environment, we’d like to share our thinking onis the vertically integrated structure at the Bridgestone

teams bear a heavy responsibility. In this case, all of theenvironmental activities and sustainable resources withGroup from the production of raw materials at one end ofteams were highly successful. As well as this, many

our customers. We believe we have that responsibility.

the process to sales at the other. Tires are constructedemployees were involved in the realization of this projectfrom more different parts than you would imagine. This

worldwide, taking charge of different aspects of the project

Ishidaconcept tire was made as the culmination of steadyincluding the environment, technology and publicity.

about what Bridgestone is doing, and I look forward to yourOzawa

I think the reason we could put this into practiceAir-free Concept Tire

next challenge.

progress in technological development of many of thoseparts from before we started looking ahead to the future. To

Ishidause the technology practically we will have to continue tochallenges in the Bridgestone DNA.

cooperate closely with our suppliers. For example, we will

Ishidaneed to work to improve the breeding of guayule to improve

progress and degree of completion makes it easy for

its productivity so that it can support ordinary farmers as anconsumers to understand Bridgestone’s activities. If we

agricultural business. For that reason, I think we will needcan precisely determine a tire company’s environmental

to strengthen our unified approach with our partners more

footprint and contributions, it may be possible to devise

and more in the future.

new standards for evaluation.
Ozawa

Preparing

quantitative

measurestoresource and material industries as well as environmental
aspects when thinking about sustainable materials. At
present, in Japan automobile tires are judged under theindustry’s voluntary standards on their fuel efficiency andwet grip. However, it might be a good idea if we could
convey to the public how much tires contribute to the

Toward 100% Sustainable Materials
IshidaAre you making progress in other areas of tireandsocietythrougha“sustainability

indicator” or something similar.
IshidaGuayule, which was mentioned earlier, is

production apart from expansion and diversification ofindigenous to the new growth area that spreads from therenewable resources?

south of North America to Central America rather thanHayashiized and also creates jobs, that will be wonderful.

tropical rainforests. If guayule production is commercialWe are making progress in reducing raw

material consumption as well as recycling resources andusing them efficiently. The half-weight tire exemplifies ourefforts to reduce raw material consumption. We aredeveloping technology to allow for a reduction of about half

Hayashi

While we aim for a balance between business

Fi n a l Wo r d

I think it’s important to consider social andenvironment

It’s truly wonderful to have that passion for

track

economic aspects such as the development of new

GuayuleI think the world will be very excited to hear

A passion for challenges in the DNA

in the use of raw material while achieving the same level ofIshidaquality or greater. Also, our run flat tires make it possible towork to make progress in this kind of project, but how havesafely travel a certain distance at a reasonable speed evenyou reached this stage?

Manufacturing that considers the planet and manufacturing that considers people are
the two key elements in being sustainable. It’s easy to forget when we talk about theenvironment, but the value of companies is in improving people’s lives. Products arebuilt for people, not the planet. Bridgestone’s goal of 100% sustainable materials targets
meeting people’s needs as our products have always done, while at the same timeachieving the rare precedent of contributing to the development of the recyclable
society through use of sustainable resources. We’re pursuing our environmental
strategy with this in mind as we look ahead to 2050.

Navigator

Hideki Ishida

Professor
Tohoku University Graduate School ofEnvironmental Studies

Born in 1953. Worked at INAX Corporation (now LIXIL) before starting present position in 2004.
Extensively promotes a paradigm shift in manufacturing, in Japan and abroad. Has advocated“nature technology”, a new kind of manufacturing that intelligently applies the power of nature, since2004. Also deeply involved with environmental education for the general public and children.

At Bridgestone the tougher the goal
the more we want to reach it.

Give the world more to be excitedabout as we look ahead to 2050.

I imagine you need an incredible amount of hardwith a puncture, meaning a spare tire isn’t needed. This
reduces the use of materials, while losing the weight of

Ozawa

Bridgestone has always had a great passion forspare tires also makes cars lighter and more fuel-efficient.

challenges. The tougher the goal, the more we want to

Looking at the efficient use of resources a goodreach it. We’ve overcome a series of problems by challeng-

example is retread tires where worn-down tires have theiring ourselves again and again, such as through researchtreads removed and replaced with fresh treads so they caninto synthetic rubber production in the 1940s, establish-

be used again. We are currently doing business using

ment of domestic synthetic rubber technology in Japan for

retread technology for truck, bus, and aircraft tires.

the first time in the 1960s, development of studless tires

Also, the airless tire, which has a unique structure of

because of the roadway particle problems caused by

spokes so air isn’t needed, is a new environmental tire

studded tires, and our involvement in Formula 1. The

technology. As these tires don’t use air to keep their shape,

creation of this concept tire is a good example of teamwork

there is no need to worry about a puncture, and the spokes

between less experienced, passionate young employees

are made of a recyclable resin. We aim to make the tires

and highly experienced employees. If you say something iscommercially viable in the near future.

“100%” it has to be 100%. Because you need results from

9 Bridgestone Group Environmental Report 2013

Bridgestone Group Environmental Report 201310

Highlights

In Harmony with Nature
In order to help establish a more sustainable society,
the Bridgestone Group is committed to being “in harmony with nature.”
To facilitate its efforts in this area, the Group has defined the goal of being “in balance with nature”
as the long-term vision for 2050 and beyond set forth in its long-term environmental vision.
This goal was established in accordance with the ideals embodied in the Aichi Biodiversity Targets,
which were formulated at the tenth meeting of the Conference of the Parties (COP 10) held in 2010.
To accomplish this goal, we will maintain a constant understanding of the relationship between our businessand biodiversity, based on which we will define the priority areas that we must address.
Biodiversity preservation activities will then be conducted in these areas.

Relationship Between the Bridgestone Group’s
Operations and Biodiversity
In order to accomplish the long-term vision of being “in balance with nature” defined in the
Bridgestone Group’ s long-term environmental vision, we are actively working to establish aquantitative understanding of the relationship between the Group’s operations and biodiversity. Basedon the findings of such efforts, we have been advancing activities geared toward minimizing ourfootprint on ecosystems and maximizing our contribution to biodiversity preservation. Further, in 2011,
we began investigating our products to determine the impact of Bridgestone’s lineup on biodiversity.
Relationship Between the Bridgestone Group’s
Operations and Biodiversity
Energy resources
Energy resources

Oil, gas, coal, etc.

Oil, gas, coal, etc.

Petroleum resources
Synthetic rubber, carbon blackMineral resources

TargetFootprint

Contributions• Emissions into
air and water• CO 2 emissions• Greenification of plants• Preservation of local ecosystems• Education and training activities

Zinc, iron, silica, etc.

Biological resourcesLong-Term Vision

In harmony
with nature

In Harmony with Nature

Footprint

Footprint• Loss of natural habitats• Emissions into air and water• CO 2 emissions

Activity Concept

Raw material
procurement

Transportationand sales

Contributions

Educational
activities

Air
pollution

Contribution

CO2
emissions

Gasoline, diesel oil, etc.

Recycling
and disposal

Contributions
Use (driving)

Footprint

Research

Forestry
maintenanceWaterpollution

Footprint

Land
alteration

To contribute to the development of a sustainable society that is in harmony with nature, theBridgestone Group has defined in its long-term environmental vision the goal of being “inbalance with nature” to guide it in implementing biodiversity preservation initiatives targeting
the realization of such a society. When Bridgestone speaks of being “in balance with nature,” itis referring to the process of minimizing the impacts of its operations on the biodiversity andthen compensating for these impacts by conducting activities that contribute to thepreservation of biodiversity, and thereby prevent the loss of ecosystems. The balance we seek
will be achieved when the extent of the Bridgestone Group’s contributions to biodiversity
preservation or restoration exceeds the degree of the combined impact of all of the Group’s
activities (including the provision of products and services, manufacturing, and social
contribution activities). Activities targeting such a balance are being conducted throughout all
business areas.

• Reduction of CO 2
emitted by customers’
cars during driving(fuel-efficient tires, etc.)Land
utilization

Relationships
with communities• Emissions into air and water• CO 2 emissions

Contributions* “In balance with nature” is our commitment to contribute to biodiversity through habitat enhancement, andthrough environmental education and research. Our business operations will take into account impacts on
the ecosystem as a whole.

Bridgestone’s Concept ofBeing in Balance with Nature• Emissions into air andwater• CO 2 emissions

Energy resources• Improved natural rubber
productivity• Expanded and diversified
use of renewable resources• Call for eco-friendliness bybusiness partners

Energy resources

Ecosystem
preservation& restoration

Energy resources
Oil, gas, coal, etc.

Water resources

In balance with nature(Contribution > Footprint)
Tree
planting

Production

Natural rubber• Waste reduction through 3Rs

Footprint• Land alteration during construction

Contributions*Diagram was constructed based on the Business & Biodiversity
Interrelationship Map® released by the Japan Business Initiative
for Biodiversity (JBIB).

• Ecological enhancements oncompany-owned land to serve as
natural habitats

Contributions• Local ecosystempreservation or
restoration activities• Education and training
activities

ColumnBiodiversity Preservation Initiatives in
Product Development

Biodiversity Preservation Initiatives in
Procurement

Bridgestone aims to contribute to biodiversity preservation
during the product development phase and has therefore
established a category for biodiversity initiatives in
product development evaluation procedures. We areworking to reduce or eliminate the usage of lead and othersubstances that are harmful to the environment in our
products while also cutting back on usage of volatileorganic compounds (VOCs) in our manufacturing
processes.

In its CSR Procurement Guideline, the Bridgestone
communicates its desire for suppliers to reduce the impactof their products on biodiversity throughout the entire
lifespan of these products. Further, this document
provides guidelines for appropriately managing chemicals;
minimizing the environmental impacts of waste water,sludge, and exhaust; and reducing greenhouse gas
emissions, measures that Bridgestone has continued to
conduct together with its suppliers. In addition,
Bridgestone has formulated a list of chemical substancesthat are forbidden from inclusion in its products to supplement these guidelines, and utilizes this list to ensure that
products procured by the Bridgestone Group do notcontain these substances. In this manner, we have established a system for managing the use of chemicals
together with suppliers.

High-damping rubber(natural rubber + synthetic rubber)
Steel shim
Cover rubber

ECOPIA's Forest Yokohama
Lead-free seismic isolation rubber bearing

11 Bridgestone Group Environmental Report 2013

Bridgestone Group Environmental Report 201312

Highlights

In Harmony with Nature

Examples of Initiatives

Approach for
Raw Material
Procurement

Diagnostic Technology for Para Rubber Trees
that Prevents Declines in Productivity
Bridgestone Corporation / NEDO

Approachfor Initiatives
at Production
Sites and in
Surrounding
Areas

Japan / Indonesia

Tire demand is expected to continue to grow going forward. For this reason, as well as from theperspective of biodiversity, it is important that we work to prevent declines in production volumes ofnatural rubber, an indispensable natural resource in producing tires. The most common source of natural
rubber is the Para rubber tree (Hevea brasiliensis). This tree is currently suffering from the spread of whiteroot disease1 in Indonesia and accurate diagnosis is essential in reducing the damages caused by thisdisease. In 2012, through a NEDO research collaboration project 2, Bridgestone successfully developed atechnology that diagnoses diseases in Para rubber tree based on scientific methodology. Going forward,
we will strengthen collaboration with universities in Indonesia and Japan to promote the standardizationof this technology while developing others.
1: White root disease (Rigidoporus microporus) is a filamentous bacterium disease
that infects Hevea brasiliensis. It infects roots, killing trees through rotting, and isdifficult to detect in its early stages. There are no radically effective remedies. Once
onset, chemical treatments are applied after diseased sections are removed.
2: A project operated by New Energy and Industrial Technology Development
Organization (NEDO, an independent administrative agency, it conducts joint
research on technology for resolving issues with technological development indeveloping countries.

Healthy Tree 26.8°C

Production

Diseased Tree 28.7°C
Raw material
procurement

Healthy
Tree

BSAM

U.S.

Bridgestone’s new Aiken Off Road Radial Plant is being
constructed in Aiken County, South Carolina.
Scheduled to be completed and commence operationsin 2014, this plant will produce large and ultra-large
off-the-road radial tires for construction and mining vehicles. Bridgestone is taking steps to reconstruct thenatural habitats present at this site by planting speciesof vegetation that are indigenous to the site. Amongthese is the Longleaf Pine (Pinus palustris), a speciesof tree that is important to the lifecycles of various wildlife and other organisms. In the southern United States,
humans have continued to encroach upon the habitat ofthis tree over the past 150 years. Aiming to restore this
precious tree, Bridgestone Americas, Inc. (BSAM), hasbeen planting Longleaf Pine trees under the guidanceof the Wildlife Habitat Council, and its plan is to plant
30,000 trees. BSAM plans to use the site at whichthese trees are being planted to conduct educational
activities
directed
toward employees
and members of thesurrounding community.

Diseased
Tree

Diagnosis based on leafsurface spectral andtemperature-measurements

Employees planting
Longleaf Pine trees
Recycling
and disposal

Social Forestry Support Activities
BSKP/W-BRIDGE

Transportationand sales

Habitat Reconstruction
Activities at Site of New Plant

Indonesia

In 2012, a joint social forestry project began in South
Kalimantan, Indonesia, between Waseda University, P.T.
Bridgestone Kalimantan Plantation (BSKP), Lambung
Mangkurat University’s Faculty of Forestry, the Japan
International Forestry Promotion and Cooperation Center(JIFPRO), and the forestry department of Tanah Laut Regency.
Bridgestone is participating in this project as part of the
support activities conducted by the W-BRIDGE joint
industry-academia project with Waseda University. The goal of
the project is to transform grassland into forests. By planting
Para rubber trees and various other species of trees, theproject aims to turn these areas into social forests that havesignificant economic value for the surrounding communities. It
is anticipated that the economic value of these forests willencourage communities to continue caring from them over thelong term. BSKP is supporting this project in a variety of ways,
including providing technical assistant and trainers forfarmers. It has also donated a total of 5,500 Para rubber tree
saplings.

Bridgestone Corporation

Worldwide

To minimize the impacts on the atmosphere and water
habitats of all of its plants across the globe, theBridgestone Group has developed a uniqueenvironmental management system based on ISO
14001, an international standard for such systems. As
the Group develops its various business operations
around the world, it is also participating in environmental preservation activities spearheaded by localorganizations in regions it operates in. Going forward,
we will work to further enhance our system forregulating such environmental preservation measuresby improving employee education systems andestablishing tools for quantifying the effects of ourefforts in this area. Through these efforts, we will work
to reduce the environmental footprint of the entire
Bridgestone Group.

Participants at
a workshop
held in Europe

Use (driving)Land
utilization

Technology
Provision to Improve
the Productivity of Small-Scale
Natural Rubber Farmers
BSRE

Minimization of Environmental
Footprint at Plants

Indonesia

The majority of natural rubber production in the world is conducted by small-scale rubber farmers in Southeast Asia, andthe Bridgestone Group uses large volumes of natural rubber
produced by such farmers. However, the productivity of therubber trees raised by these farmers is low, and the quality andvolume of natural rubber produced varies, making it difficult tomaintain stable harvests. To help such small-scale farmers
improve the quality of their operations, P.T. Bridgestone
Sumatra Rubber Estate (BSRE), a subsidiary that directly
operates rubber farms in Indonesia, provides these farmers
with the productivity
improving technologies
Bridgestone has developed on its own rubber
farms.

Relationships
withcommunities

Approach
TowardRelationships
withCommunities

Support for the Cape Leopard
Trust’s Preservation Program
BSAF

South Africa

The Cape Leopard Trust is an organization working topreserve a species of mountain leopards endemic to
the Western Cape region. The Trust also focuses onenvironmental education programs for children.
Bridgestone South Africa (PTY) LTD. (BSAF) supports
the Trust in its preservation activities and also participates in its environmental education activities targeting
local elementary school students. One such effort in2013 is the Leopard Calendar Competition. In this competition, students at local elementary schools wereasked to draw pictures of the wildlife present in theWestern Cape region. Superior pictures we will bechosen for inclusion in a 2014 calendar, and this competition is expected to help raise biodiversity awareness among elementary school students.

Biodiversity Preservation Activities
through the W-BRIDGE Project
Bridgestone Corporation

Japan

Bridgestone has been involved in W-BRIDGE(Waseda-Bridgestone Initiative for Development of
Global Environment), a joint industry-academia projectwith Waseda University designed to contribute to environmental conservation. With the aim of finding ways
for companies to exist in harmony with the environment, the W-BRIDGE project supports various research ventures that help contribute to the preservationof biodiversity. Activities conducted under this project
include research and education initiatives advanced
through collaboration between university researchersand private organizations with relation to biodiversity
preservation in areas surrounding rubber farms as wellas projects to reconstruct natural habitats in local communities. Through such activities, the project is conducting research related to restoring natural environments and communities.
Society

Input
Review

Plan

Implement

Research

Communicate
Evaluate
Para rubber tree planting

13 Bridgestone Group Environmental Report 2013

BSRE employee providing rubber
farmer with highly productive saplings

The Cape Leopard Trust’s
Preservation Program

W-BRIDGE activity model

Bridgestone Group Environmental Report 201314

Highlights

Value Natural Resources
In its long-term environmental vision, the Bridgestone Group has declared its intent to “value resources.”
For valuing natural resources, the Group has defined the long-term vision for 2050 and beyond of working“towards 100% sustainable materials,” and it is advancing initiatives to meet this goalin accordance with the Bridgestone Approach to Resource Conservation.
This approach is based on the preface that the Group will use the Earth’s natural resources effectively andpromote the 3Rs (reduce, reuse, and recycle).
We believe that new resources employed in Bridgestone Group’s operations should be sustainablefrom the perspectives of the environment, business operations, and supply.

Improvements in Manufacturing

Waste Production at Plants: 0.5% Reduction (Compared to 2011)
At its various plants, the Bridgestone Group is working to reduce the volume of waste produced during
manufacturing processes and lower the amount of defective products created through comprehensive
quality management. It is also committed to recycling waste, either within the Company or at otherorganizations. As a result of these efforts, we were able to reduce the volume of waste produced in 2012by 288,000 tons, representing a year-on-year reduction of 0.5% from 2011. Going forward, we willcontinue to reduce waste production volumes to contribute to the development of a society that actively
recycles.
Waste Production at Plants
Unit(t /100 million yen)
12

Waste
(1,000t)
320300

Towards 100% Sustainable Materials
Activity Concept

10

9.5

8

240
220

2010

2011

Zero Waste to Landfill Status
The Bridgestone Group defines full zero waste tolandfill status* as having consistently eliminated the
portion of industrial waste products designated for final
disposal. All Bridgestone Corporation plants achieved
this status in 2005. Then, in 2010, this status wasachieved by the plants of all Bridgestone Group
companies in Japan and four tire plants in China. We
will continue to encourage plants to achieve this status
in the future.
*To achieve this status, a plant must conclude outsourcing agreements
providing for the recycling of each item of industrial waste.

0

2012

ColumnUnit (t /100 million yen)

Waste (1,000t)

Bridgestone’s Concept of Working Towards 100% Sustainable Materials
A

Recycled materials

B

New input of renewable materials

C

Non-renewable materials

ActionIncrease the resource
consumption byincreasing demands

1

Reduce raw material consumption(enhance resource productivity)• Half weight technology• Run-flat Technology (spareless)• Long life technologyA(business as usual)Line ofecologicalcapacity

B

Action2

B• Retread technology and services• Non pneumatic tire
• Recycled rubber

3

B
2050 and beyond

BAU(Business as usual)

100% Sustainable
material

The Bridgestone Approach
to Resource Conservation

Water Intake at Plants: 6.7% Reduction (Compared to 2011)
The Bridgestone Group’ s approach to water management, which it considers to encompass initiatives
designed to promote sustainable use of water resources in manufacturing, includes using water
resources efficiently, aggressively managing wastewater, and disclosing activity results. In the processof producing tires, water is primarily used for cooling purposes or to generate steam, and both fresh
water and salt water are used. In water management efforts, we are prioritizing the reduction of fresh
water usage, as it is a highly usable water resource. The total volume of fresh water intake in 2012 was
42,477,000m3, 6.7% lower than in 2011.
Water Intake at Plants

ActionC

C
Current status

Recycle resources & use effectively

A

A

Expand and diversify renewable
resources• Improvements in rubber productivity• Diversification of natural resources,
such as bio-materials*The term “sustainable materials” as used by
Bridgestone is based on the Company’s
definition of materials that are not expected to
be depleted should use be continued, as
opposed to fossil resources and other finite
resources.

We, the Bridgestone Group, are committed to ongoing improvement to be an ever better
steward of our natural resources. We continually innovate our processes, products andservices to reduce, reuse or recycle raw materials, water and energy.

Key Activities
1 We continually improve resource productivity, doing more with less, based on sales per

raw material use.

2 We promote the development of technologies and business practices that encourage therecycling of raw materials, utilization of renewable resources and conservation of finite
natural resources.
3 We reduce water consumption in our manufacturing processes by efficient use andrecycling, while also promoting the protection and preservation of water in our global
communities.

Water intake(1,000m 3)
50,00045,0001.49

45,536
1.51

42,771Unit(1,000m 3/100 million yen)
1.6

42,4771.40

40,000

1.5
1.4
1.3

35,0001.2

30,000
0

1.1

2010

Water intake (1,000m 3)

2011

2012

0

Unit (1,000m 3/100 million yen)

*Figures used in graph are for fresh water intake.
Total water intake volumes including salt water are as follows:
79,753,000m 3 (2010), 86,641,000m 3 (2011), and 82,145,000m 3 (2012)

ColumnWater Management Initiatives
One example of Bridgestone’s water management
initiatives is the introduction of cooling towers in seventires plants located in Spain, Italy, and other European
countries. These towers enable cooling water to berecycled and also contributed to improvements in
manufacturing processes, realizing significant reductions in water usage. In addition, the Company plans to
introduce closed water systems into two plants scheduled to be constructed in Southeast Asia (Vietnam andThailand). These systems will allow approximately
80% of the water used in these plants to be recycled.
Further, in 2013, the Company began conducting
full-fledged investigations regarding the water usage
situations at plants in Japan and overseas.

Water Intake by Source (2012)
Plumbed /industrial water

27%

Underground
water

23%
15 Bridgestone Group Environmental Report 2013

288

9.6

0

Resource
use

Factory where treads of usedtires are replaced so they may
be reused as retread tires(Bandag retread factory)

289

260

Long-Term Vision

Value natural
resources

292
10.2

280

TargetValue Natural Resources

Surface Water(Rivers, lakes, etc.)

50%

Water recycling system
at Kitakyushu Plant (Japan)

Bridgestone Group Environmental Report 201316

Highlights

Value Natural Resources

Examples of Initiatives
Action1

Reduce raw material consumption(enhance resource productivity)

Reduction of Spare Tire Production ThroughSpread of Run-flat Technology Tires
Bridgestone Corporation

Worldwide

2

Light-Weight Vibration-Isolating Rubber
Receives 2012 Award for Resource
Recycling Technologies and Systems

Japan
Bridgestone Corporation
Run-flat technology tires can operate at a set speed overa determined distance even after air pressure has been
Bridgestone’s light-weight, resin vibration-insolating
lost due to a puncture or some other cause. Not only dorubber for passenger cars realizes substantial reductions
these tires contribute to improved safety in automobiles,
in weight of over 20% when compared tothey also eliminate the need for spare tires, which arevibration-insolating rubber made through traditional
often disposed of after having never been used, thereby
methods. This revolutionary rubber is a culmination ofhelping reduce resource usage. In addition, eliminating
the Company’s proprietary analytical technologies andspare tires makes vehicles lighter, meaning that fuelthe expertise it has accumulated over more than 20 years
efficiency benefits can also be attributed to run-flatof mass production. Not only does this rubber require
technology tires. In 2011, the Bridgestone Group began
fewer resources to be produced, it also contributes toexpanding its lineup of run-flat technology tires for theweight reductions in automobiles, and subsequently
replacement market to supplement its selection ofhelps improve fuel efficiency as a result. These benefits
run-flat technology tires for the original equipment
won this product the Japan Environmental Management
market. This further advanced the spread of these tires,
Association For Industry Chairman’s Award in the 2012and on DecemberAwards for Resource Recycling Technologies andRunflat mechanism
31,
2012,
the
Systems.
cumulative total of
Run-flat
Conventional tirerun-flat technology
technology tires
tires sold around Shape when air
the world was pressure is normal
approximately 28
Shape when punctured
million as a result.
Sidewallreinforced
rubberShape whenpunctured

Action3

Ground-Breaking Truck and Bus
Tire Manufacturing Technology
Utilizing Retread Technology
Bridgestone Corporation

Structure of tire employing
TRISAVER technology

Recycling
Used
Products

Initiative to Recycle 100% ofUsed Products
BSAM

U.S.

On April 22, 2012, in conjunction with Earth Day,
Bridgestone Americas, Inc. (BSAM), announced its
One Team, One Planet Spent Tire Initiative, a program
geared toward promoting effective recycling in which
the company collects one used tire for every new tiresold. All tires sold by BSAM in the United States areapplicable for this program. The program hasachieved exceptionally high levels of recycling whilebuilding upon the 98% rate of valuable reuse that had
been achieved by BSAM’s 2,200 Bridgestone Retail
Operations stores nationwide before the program
started. One year after the program was commenced,
BSAM had successfully recycled all tires collected bydirectly operated stores. Through cooperation withrecycling companies and other business partners,
these tires were recycled as materials in making
various products, in construction or engineering
projects, or as fuel. As another initiative through thisprogram, BSAM is supporting the efforts of NGOs andcommunity members to collect tires that have beenabandoned in rivers or lakes. Over the year following
the start of the program, BSAM offered its support toover 80 such collection projects across the UnitedStates, helping collect and recycle approximately
25,000 use tires.
Employee Testimony

Main materials in the concept tire of “100% sustainable materials”

Concept Tire of 100% Sustainable Materials
Displayed at the 2012 Paris Motor Show

Today

Sustainable Materials

NaturalRubberfrom Para
Rubber TreeJapan

Bridgestone displayed a concept tire of “100% sustainable materials” at the 2012
Paris Motor Show. The tire on exhibit represents an example of Bridgestone’s use ofadvanced materials technologies to achieve the commitment of using “100%sustainable materials” in its tire manufacturing for 2050 and beyond. The
development of the concept tire is the result of collaborative efforts between industry
and academia. In order to achieve the level of “100% sustainable materials,”
Bridgestone is diversifying the regions where it produces natural rubber and also
expanding the range of reinforced plant fibers it uses. Additionally, synthetic rubber,carbon black, and other materials generally made from finite resources were instead
synthesized from renewable materials. As the next step in the process, theBridgestone Group will establish aframework of research and development
andinitiatethenecessarycore
technologies to begin mass production.
Further, Bridgestone is targeting the year
2020 for commercial sales of certain
sustainable materials used in the
manufacturing process.

Japan

In 2012, Bridgestone successfully developed aground-breaking new truck and bus tire manufacturing
technology that will result in both significant resource
conservation and enhanced fuel efficiency. This
technology, known as TRISAVER, utilizes the retread
technology of Bandag, Incorporated, which was acquiredby Bridgestone in 2007. Bandag’s retread technology
bonds together a separate and previously vulcanizedcasing and the tread (the rubber component of the tirethat makes contact with the road). The TRISAVER
technology realizes lower costs and enhanced fuelefficiency, creating value for customers, and at the sametime enables resources to be used more effectively andreduces CO2 emissions, thereby contributing toenvironmental preservation.

Award ceremony

Expand and diversify
renewable resources

Bridgestone Corporation

Recycle resources anduse effectively

ActionRayon

ExpandSynthetic
RubberfromPetroleumfrom
Petroleum

FillerConcept Tire of 100%
Sustainable Materials

fromPetroleumand CoalNew
Cellulosic
Fiber

General grade
pulp can produce
the new fibers,
resulting in more
suppliability.

Conventional
NaturalRubber +the range of
renewable
Rayon +
resources(Reinforcing
Fiber)

RubberMaterials

GuayuleGuayule grownin arid region
will diversify
the source of
natural rubber.

Replacefossilresourceswithrenewablematerials

Synthetic
Rubberfrom
Biomass

Butadiene frombioethanol

RubberMaterials
from
Biomass

Curing agent
and anti-aging
chemical frombiomass

Fillerfrom
Biomass

Reinforcing
carbon blackfrom vegetablefats and oils

John Sheerin(Environmental Director, Bridgestone Retail Operations, LLC.)

The goal of this program is to reduce the amount oftires disposed of as waste to zero, and thereby
help protect the environment. This goal is simple,
but at the same time very ambitious. Failure is not
an option when it comes to ensuring the future
health of our environment, and the peace of mindof future generations. And that’s why we’re notdoing it alone. By working together with ouraffiliated retailers, community partners, academia,
government entities, and others in our industry, we
can and will find even better solutions for our
products at the end of their useful lives.

Concept tire exhibit at 2012 Paris Motor Show

17 Bridgestone Group Environmental Report 2013

Bridgestone Group Environmental Report 201318

Highlights

Reduce CO2 Emissions
Based on the projections of the Intergovernmental Panel on Climate Change (IPCC) andother international organizations, the Bridgestone Group has establishedthe long-term vision goal leading up to 2050 for its efforts to reduce CO2 emissions
as we “contribute to the globally-agreed target (over 50% reduction).”Further, the Company has defined a clear mid-term target of reducing emissions
by a certain percentage of 2005 levels by 2020.
Dedicated to meeting these goals, we are advancing emissions reductions
measures at operating sites across the globe.

Performance

CO2 Emissions from Lifecycle Stages: 17.9% Reduction(Compared to 2005, Per Unit of Sales)

Fuel Efficiency-Influencing Tire Rolling Efficiency: 7.0% Improvement(Compared to 2005)

The Bridgestone Group has set the goal of reducing CO2 emissions per unit of sales from tire lifecycle stages otherthan use by 35% of 2005 levels before 2020. As of 2012, Bridgestone Group achieved a reduction of 17.9%. Our CO 2
emission reduction efforts undergo review by third-party organizations, which issue statements based on thesereviews, thereby ensuring the transparency of discloses.
Likewise, the Bridgestone Group is targeting a 25% improvement in tire rolling efficiency based on 2005 levels,and this goal is set to be accomplished by 2020. As of 2012, we achieved a improvement of 7.0%. Improving rolling
efficiency while maintaining safety is a difficult task that requires sophisticated technologies. Bridgestone’s
proprietary NanoPro-Tech*2 technology enables such improvements, and we are helping reduce the volume of CO2
emitted by customers when they drive by selling fuel-efficient tires that use this technology around the world.
*2 The NanoPro-Tech is an ultrafine technology that allows engineers to analyze and control the molecular structure of rubber at thenano-scale level.

CO 2 Emissions Per Unit of Sales from
Lifecycle Stages Other Than Use(t/100 million yen)
Benchmark Reduced
600
year
by 13.5%

85

TargetContribute to the globally-agreed
target *1(over 50% reduction of CO2 emissions)

Mid-Term Target (Improvements by 2020 Based on 2005 Levels)*1 The current goal agreed upon by the G8 nations is the goalof reducing overall emissions of greenhouse gases around theworld by at least 50% before 2050. This goal was approved at
the G8 Hokkaido Toyako Summit held in July 2008. The goal
was then designated as a shared target at the Major
Economies Meeting On Energy Security and Climate Change,
which was attended by representatives from developed
nations as well as from nations such as China and India.

Mid-Term Goal for Reducing CO 2 Emissions
CO2 reduction in the product's life cycle

1 Bridgestone has established a global goal of 35% reduction in CO 2 per sales fromCO2 reduction in the customer use

the company’s total operations (raw material and component procurement,
manufacturing and logistics) and also its products’ “after-use.”

2 Bridgestone is pursuing a challenging goal to improve tire rolling efficiency by 25%,

resulting in less fuel use and CO2 emissions from driving, while also extending thelife of its tires. Bridgestone estimates that the potential reduction in CO 2 emissions
from helping improve their customers’ fuel efficiency exceeds the emissions related
to Bridgestone’s operations and its products’ after-use.

ApproachGreenhouse Gas Emissions by Tire Lifecycle Stage (Converted to CO 2 Base)

Energy used to
produce raw materials

Help achieve CO2
reductions
exceeding allother emissions
in the product’s
life cycle

CO2 Emissions
Throughout Tire Lifecycle

Looking at the lifecycle of tires, the stage that accounts from the largest volumeof CO2 emissions is usage, where approximately 90% of total emissions occur.
For this reason, reducing tire rolling resistance can contribute to substantial
reductions in CO2 emissions. The Bridgestone Group’s mid-term goal for 2020 isto reduce tire rolling resistance to a degree that realizes CO2 emissions
reductions exceeding the amount of CO2 emitted in all other lifecycle stages. At
the same time, we are working to reduce emissions in other stages of thelifecycle of tires as well.
Raw material
procurement

CO2 emissions

Reduction(customer use)

Manufacturing

Distribution

Use

After-use

Energy usedduring production

Fuel usage

Fuel usage

CO 2 emitted during
combustion(Logistics / sales)

Raw material
procurement

9.8%

Manufacturing 2.9% Distribution (Logistics / sales) 0.6%

19 Bridgestone Group Environmental Report 2013

(Driving)

Use (Driving)

86.4%

After-use 0.3%

Reduction(manufacturing)

Logistics
After-use
Manufacturing

35% reduction

Materialpurchasing

2005

2020

*The Company’s ability to control CO 2 emissions from
disposal is limited, but we are working to reduce emissions bymaking products lighter and promoting usage of retread tires.
Calculation methods can be found on the Company’s
homepage.
Greenhouse gas emissions throughout lifecycle of 1
fuel-efficient passenger car tire (195/65R15): 243.9kgCO 2e*Greenhouse gas emissions from after-use stage:
13.1kgCO 2e (emissions reductions: 12.5kgCO 2e)(Source: Tire LCCO 2 Calculation Guidelines Ver. 2.0, Japan
Automobile Tyre Manufacturers Association, Inc.)*Lifecycle stages other than use include raw material
procurement, manufacturing, distribution, and after use.

Target

80
75
70
65

100

Long-Term Vision

Reduced by
25.0%

90

200

0

Reducedby 7.0%95

Reduced by
35.0%

300

TargetBenchmark Reduced
year
by 5.8%100

400

Solar power generation facility using Bridgestone’s adhesive film from photovoltaic modules

Rolling Resistance of Tires(%)

Reducedby 17.9%500

Reduce CO2
emissions

Reduce CO 2 Emissions

60

2005
Raw materials

2011
2012
Manufacturing

2020
Logistic(year)
After-use

2005

0

2011

2012

2020

(year)

CO 2 Emission Reduction Rates by Lifecycle Stage (2012)
Statement issued by third-party
organization regarding review of theBridgestone Group’s CO 2 emissions report

Raw materials

Manufacturing

Distribution

After-use

reducedby around 21%

reducedby around 14%

reducedby around 15%

reducedby around 17%*Rates of reductions in CO 2 emissions per unit of sales in comparison to 2005

CO2 Emissions at Plants: 0.5% Reduction (Compared to 2005)
CO2 Emissions Per Unit of Sales at Plants:
CO Emissions at Plants
11.9% Reduction (Compared to 2005)

CO 2 Emissions
per unit ofsales at plants(t/100 million yen)180

2

CO 2 emissions(1,000 t)
4,700

At its plants, the Bridgestone Group is working to reduce CO2
emissions by using energy more efficiently and switching to alternate
forms of energy that have resulted in lower emissions. As a result of
these efforts, CO2 emissions in 2012 were 0.5% lower in total quantity
than in 2005 and 1.3% lower in total quantity than in 2011. Similarly,
emissions per unit of sales were 11.9% lower than in 2005 and 1.9%
lower than in 2011. Going forward, we will introduce more energyefficient equipment and implement stringent energy management
measures to realize further reductions in CO2 emissions.

4,600

4,644

4,603
171

4,582

4,500

160

154

4,400

151

4,300

150
140

4,200

130

4,100
0

170

2005

2011

2012

0

CO 2 emissions (1,000 t)
CO 2 Emissions per unit of sales at plants(t/100 million yen)

ColumnFactors Behind Rolling ResistanceTire rolling resistance is primarily caused by three factors:
changes in the shape of the tire while driving, friction
between the contact patch of treads and the road, and the
air resistance associated with the rotation of the tire.
Bridgestone is committed to reducing the energy losses
that result from rolling resistance. To this end, we areadvancing tire R&D ventures from the perspectives ofstructure and shape as well as materials.

Composing elements of rolling resistance
Speed
3

1

Direction traveled

2

1 Energy loss from changes in tire shape while driving
2 Energy loss due to friction between contact patch of treads
and road

3 Energy loss from air resistance associated with tire rotation

Bridgestone Group Environmental Report 201320

Highlights

Reduce CO 2 Emissions

Examples of Initiatives
Diversified Product Initiatives

1 CO2 Reductions in Lifecycle Stages
Acquisition of ISO 50001 for US Tire
Plant and Italian Technical Center
BSAM

U.S.

BSEU

Italy

In October 2012, Bridgestone Americas, Inc. (BSAM)’s
Wilson Plant acquired certification under ISO 50001, aninternational standard for energy management systems,
making it the first tire plant in the world to receive thiscertification. The Wilson Plant is implementing a
number of initiatives to ensure that it can continue production activities well into the future. These initiatives
include switching the fuel source at the plant from oil tonatural gas, which results in lower CO2 emissions; ceasing operation of unproductive facilities; taking steps toreduce energy losses; and shifting to more energyefficient lighting and other energy-saving equipment.
In addition, Bridgestone Europe NV/SA (BSEU)
acquired ISO 50001 certification for its technical center
in Italy in May 2012. This was the first such facility toacquire this certification in Italy. As part of its energy
management efforts, the center identified major causesof energy consumption, defined indexes for improvements, set goals, and communicated these to employees. In addition, it is working to improve the expertise of
facility technicians and has assembled specialized
teams of experts in the field of energy savings.

New Eco-Friendly Technical Center
Receives “Environmental Achievement of
the Year” Award
BSAM

U.S.

In April 2012, BSAM opened its new Americas Technical Center,
which was established to conduct research and development ofadvanced tire-related technologies. Designed in an environmentally friendly manner, the building is expected to emit significantly
less CO2 emissions than similar facilities, and has earned LEEDGold certification in accordance with the LEED *1 specifications
for environmentally-conscious buildings in the United States.
The technical center has earned recognition for these features,
leading to BSAM winning the “Environmental Achievement of theYear” Award at “Tire Technology International Awards forInnovation and Excellence 2013.” Nominees for this award are
selected by Tire Technology International, a magazine for industry specialists published by UKIP Media & Events, of the United
Kingdom.
*1. LEED (Leadership in Energy and Environmental
Design) is an index for the evaluation of green buildings.
The LEED program is operated by the U.S. Green
Building Council (USGBC), a nonprofit organization
based in the United States.

Bridgestone CorporationJapan

ECOPIA EP001S, a fuel efficient tire launched in July
2012, received the Chairperson’s Award from the
Eco-products Awards Steering Committee (Award for
Excellence) at the 9th Eco Products Awards, held by the
Eco Products Awards Council in Japan. ECOPIA
EP001S is a union of Bridgestone’s proprietary
NanoPro-TechTM technology and the technologies for
improving grip performance the Company has developed through the creation of tires for use in motor
sports. Featuring a new grip-enhancing pattern, this tire
has a achieved the highest rank
under Japan Automobile Tyre
Manufacturers
Association’s“Labeling System” for both rolling
resistance performance and wet
grip performance, which are conflicting characteristics.

ECOPIA EP001S

Development of Innovative Technologies
to Further Improve Tire Fuel Efficiency
Bridgestone CorporationJapan

In October 2012, Bridgestone succeeded in developing a technology that can contribute to substantial improvements in tire
fuel efficiency. Developed through a NEDO (New Energy andIndustrial Technology Development Organization) project aiming
to put advanced materials using nano technologies into practicaluse, this technology entails manipulating the materials used tomake the rubber for passenger car tires to optimize them at thenano level. This enables the creation of rubber that reduces
energy loss by over 40% and improves abrasion resistance bymore than 25% in comparison to the rubber currently used in
Bridgestone’s fuel-efficient tires*2. Going forward, we will
advance R&D initiatives targeting the development of tires witheven lower levels of rolling resistance.
Further, in March 2013, Bridgestone completed developmentof its new “Large & Narrow concept tire.” This tire is narrowerand features a larger diameter than conventional tires, allowing
it to achieve superior levels of fuel efficiency and safety. The
benefits of this tire’s narrower width, larger diameter, and resulting higher air pressure simultaneously reduce rolling resistanceand improve wet grip performance. The Company aims toquickly put this tire into use as a new category of ECOPIA brandfuel-efficient tires, possibly marketing it for use as original equipment on next-generation automobiles.
*2. The rubber used in the treads of Bridgestone’s ECOPIA brand fuel-efficient tires
for passenger cars

21 Bridgestone Group Environmental Report 2013

Bridgestone Corporation

Worldwide

Since 2010, the Bridgestone Group has been having
third-party organizations review disclosures relating to
its progress toward meeting its 2020 mid-term target forCO2 emissions reductions. In this way, we aim to ensurethat such disclosures are transparent, complete, andaccurate. These reviews are conducted by in-housecarbon management specialists and third-party organizations, who evaluate CO2 emissions monitoring measures and related reports based on the standards
described in ISO 14064. As of April 30, 2013, a total of
26 plants and other operating sites located in 13 different countries have been reviewed. Based on thesereviews, we are identifying
issues at operating sites sothat we may formulate concrete response measures,and pursue greater reductions in CO2 emissions.
Staff at Lake Charles Plant(U.S.) participating inthird-party review“Environmental Achievement of the Year” trophy

2 CO2 Reductions through Improving Tire Rolling Efficiency
ECOPIA EP001S with Highest
Rank for Fuel Efficiency
Receives Eco-Products Award

Third-Party Reviews of
CO2 Reduction Initiatives

Sales of Fuel-Efficient ECOPIA
Tires in China Exceeds 1 Million
BSCN

China

Bridgestone (China) Investment Co., Ltd. (BSCN),
began marketing ECOPIA brand fuel-efficient tires in
China in March 2010. Since then, we have seen a rise in
the level of environmental awareness in this country,
resulting in a subsequent increase in sales of ECOPIA
tires. In 2012, BSCN commenced sales of ECOPIA tires
for use on sport utility vehicles (SUVs), and otherwise
bolstered its lineup to meet an even wider range of customer needs. As a result, the cumulative total of
ECOPIA tires sold in China since the brand waslaunched exceeded one million in that year. Goingforward, BSCN will promote usage of ECOPIA andother fuel-efficient tires to encourage as many customers as possible to use these tires.

Launch of Highly Functional EVASKY
Film that Prevents Efficiency Declines
in Solar Power Systems
Bridgestone Corporation

Japan

In conjunction with the rapid spread of large-scale solar powersystems in 2012, photovoltaic modules began being exposed tohigher voltages, leading them to suffer from potential induced
degradation (PID), which results in declines in generation efficiency. Leveraging its material technologies, born out of rubber
and macromolecular technologies, together with its molding
technologies, Bridgestone has developed a new type of
EVASKY film that improves resistance to PID, allowing modules to be used over long periods of time with minimal declines
in generation efficiency. By helping solar power systems maintain levels of generation efficiency, this film is expected to facilitate the spread of this source of renewable energy. Moreover,the film also contributes to reductions in resource usage bymakingphotovoltaic
modules more durable.

Photovoltaic modules
installed at the Chemical& Industrial ProductsTechnical Center, where
highly functional
EVASKY films aredeveloped

Promotion of Fuel-Efficient Tires
in South Africa
BSAF

South Africa

Bridgestone South Africa (Pty) Ltd. (BSAF) participated in an
event sponsored by the DAD (Drink and Drive) Project inNovember 2012. The purpose of this event was to facilitate
understanding with regard to the dangers of drinking and driving, and raise awareness among children about the importanceof traffic safety. At this event, BSAF let children ride speciallydesigned tricycles equipped with Bridgestone’s ECOPIA brandfuel-efficient tires, enabling them to compare the performanceof ECOPIA brand tires and standards tires, thus making it easy
for them to understand the benefits of fuel-efficient tires.
Employee Testimony

Mandy Lovell (PR Manager, Bridgestone South Africa Pty Ltd.)I believe that our participation in events such as this will
enable us to communicate, in a practical manner, the benefitsof using fuel efficient tires, thereby reducing the impact of
CO 2. We’re hopeful demonstrations like these will accelerate
the consumer shift towards more environmentally-friendly
tires in the future throughout South Africa.

Promotional display
for ECOPIA brandfuel-efficient tires in
China
Child riding
specially designed
tricycle equippedwith ECOPIA tires

Bridgestone Group Environmental Report 201322

Environmental Management

Environmental Management
The Bridgestone Group has developed TEAMS (Total Environmental Advanced Management System),a proprietary environmental management system (EMS), to serve as a foundation for its environmental activities.
Based on the ISO 14001 international standard, as well as EMSs compliant with that standard,
TEAMS was refined by adding the concepts of “Total” (denoting the participation of all business units,facility functions, and employees throughout the Group) and “Advanced” (denoting the Group’s commitment
to active disclosure and the consistent pursuit of advanced, world-class activities).

Total Environmental Advanced
Management System (TEAMS)In the Bridgestone Group, following the TEAMS concept,
each strategic business unit (SBU) and each facility preparesand adopts an EMS as specified by ISO 14001. Then,
environmental activities are improved through the use of the
PDCA (plan, do, check, act) cycle at three levels: individual
facilities, SBUs, and globally or Group-wide. As of December
2012, of the companies in the Group that have production
sites, both domestic and international, 1651 (98.2%)
production sites have obtained the ISO 14001 certification.
We plan to strengthen our activity even further by getting the
ISO 14001 certification for all target sites 2. We are also timely
preparing EMSs for new production sites according to theBridgestone Group’s proprietary factory production
certification system and plan to successively gain ISO 14001
certification for these sites. We have an EMS for all
Bridgestone operations in Japan—including all factories, thehead office, and technical centers—and have received asingle multi-sites ISO 14001 certification. In this way we areworking to be eco-friendly in every area of our operations,from product development and design, through production,
distribution, and manufacturing, to sales and service.

ISO 14001 Certification in the Bridgestone Group

98.2%

Percentage withcertification:

Numberof plants
250

87.6
24

200

169

150

90

100

89.2
22
181

96.3
7
180

96.1
7
173

Percentage
(%)

98.2
3

80

165

60
40

134

50
0

100

20

1.1
1996

Certified1
2008
Not Certified

2009

2010

2011

2012 (Year)

Percentage*Data for sites defined by Bridgestone as needing ISO 14001 certification.

0

As a basis for supporting TEAMS we are also striving toprovide and consolidate shared global information systems,
working toward improvement by analyzing each SBU’s
environmental activities and data through the Group’s PDCA
cycle.

Company Environmental Awards
Every year the Bridgestone Group holds the BridgestoneGroup Awards, including the Bridgestone Group Award forEnvironmental Excellence, to recognize achievements byorganizations and employees within the Group. These awards
have been presented since 2008, with the goal of increasing
interest in and motivation toward environmental activities
among all our employees. In the 2012 Bridgestone GroupAwards ceremony, awards were presented to Bridgestone
Americas, Inc. (BSAM), for “Achievement of sustainability inareas of the environment, cultural change, economic
contribution and community involvement, all as manifested in
the New Americas Technical Center” and to Bridgestone for“Development of low-carbon inert gas generation system”.
We are also planning to enhance the awards system for the
Bridgestone Group Award for Environment Excellence toinclude preliminary contests by country and region.

1: The number of sites has decreased since last year due to closures andbusiness consolidation.
2: Sites defined by Bridgestone as needing ISO 14001 certification.

BSAM at the awards ceremony

Global Environmental Management
The Global Head Office (GHO), Global Management Platform(GMP), and SBUs work together to pursue TEAMS activities
to help achieve the objectives of the Mid-Term Management
Plan (MTP). The GHO draws up overall strategy and basic
policy, communicating this to the GMP which directs the
SBUs, providing support and assistance.
The environmental management headquarters at GMP is
made up of the Strategic Environmental Planning
Department, which creates detailed environmental plans
based on management strategies and collaboration with theEnvironmental Management Department, implementing thestrategies to meet set targets. For top management review
purposes, there is a Group Environmental Committee where
the CEO and corporate officers make decisions about
environmental activities in the Group as a whole. Also, as well
as holding regular Global Environmental Meetings, we arecontinually striving to improve our environmental approaches
by sharing issues and activities at regular liaison meetings
between SBUs and facilities.

Global Environmental Management
Global Head Office (GHO)
up top-level environmental management policy• Draws• Implements management review

The Bridgestone Group has adopted a proprietary factory
production certification system based on ISO 14001 to rapidly
identify and minimize environmental risks at new factories
and production lines.
To be specific, it is a four-stage system for checking andcertifying the environmental management structures at new
factories, such as the establishment of a basic plan forenvironmental measures, the implementation of a preliminary
environmental review at the time of construction, thepreparation of environmental policies, legal compliance, andenvironmental training. In 2012, five facilities in four countries
received certification.

Factory Production Certification System
Planning for
production certification

Drawing up plans for projects wherecertification is considered necessary.

Drawing up ofbasic specifications

Making clear the necessary conditions
and periods for certification in terms ofquantity of production, production
methods, materials used, and applicablestandards.

Judging necessityof certification
for divisions

Checking the conditions of thecertification and judging whether it isnecessary for each division.

Drawing up of production
certification manual

Drawing up of production certification
manual in a fixed form, making clear what
it to be certified

Performing surveys
and drawing up
improvement plan
certification

Performing surveys to check compliancewith production certification manual anddrawing up of improvement plans,
support plans, and improvement systems.

Four-stage
certification

Certification through a maximum of fourstages, checking product quality,
production management, safety,
environmental factors, and disaster risk
reduction from preparation for production
to after production is complete.

Global Management Platform (GMP)
GHO policy• Implements
support for each environmental management• Provides
platform and SBUs

Strategic Business Unit (SBU)• Collects, analyzes, and assesses risks for environmental data
Japan Tire SBU

Environmental management
platform

Facility

Americas SBU

Environmental management
platform

Facility

Europe SBU

Environmental management
platform

Facility

Specialty Tire SBU

Environmental management
platform

Facility

Asia-Pacific SBU

Environmental management
platform

Facility

China Tire SBU

Environmental management
platform

Facility

Environmental management
Middle East & Africa Tire SBU
platform

Facility

Environmental management
platform

Facility

Diversified Product SBU

23 Bridgestone Group Environmental Report 2013

Factory Production Certification System

Factory production certification ata materials factory in Mexico

Bridgestone Group Environmental Report 201324

Environmental Management

The Environmental Footprint of Our Business Activities (Material Balance)
The Bridgestone Group is working to build a sustainable society and reduce its environmental footprint throughout the life cycle ofits products, from raw materials procurement through to the disposal stage.

Business activities

i npu tout put

Development
and design

EnergyGreenhouse gases

Materials
procurement*1

Fuel (crude oil)

6,069 kl

CO2 emissions

16,131 t-CO2

External Assessment
Major Environmental Ranking and Rating Systems (2012)
Ranking / Rating System

Assessment

CDP (Carbon Disclosure Project) disclosure score

88

DJSI (Dow Jones Sustainability Index) Asia Paciﬁcselected

The 16th Nikkei Environmental Management Survey

25th (manufacturing) / 438 companies in JapanThe 13th Nikkei Environmental Brand Survey

14th / 560 companies in JapanThe 25th Nikkei Corporate Image Survey

2nd (business person), 5th (individual) / 1,200 companies in Japan

Major External Environmental Awards and Certifications (2012)
Award / Certification

Reason for award

Recipient of award / certification

Products and services

Waste

Important materials

The 14th Green Purchasing Prize (distinction)

Eco Value Pack

Bridgestone Corporation,
Bridgestone Tire Japan Co., Ltd.

Good Design Prize

The fuel-efficient tire ECOPIA EP001S
The fuel-efficient tire brand ECOPIA
Motorcycle sport radial tires BATTLAX HYPERSPORT S20

Bridgestone Corporation

CO2 emissions

The 9th Eco-Products Awards (Eco-Products Category)
Eco-Products Award Steering Committee Chairperson’sAward (distinction)

The fuel-efficient tire ECOPIA EP001S

Bridgestone Corporation

Emissions into the atmosphere*3

FY2012 Awards for Circular Resource Techniques andSystems
JEMAI Chair’s Award

Reduction in weight of anti-vibration rubber due tothe replacement of metal parts with resin

Bridgestone Corporation

650 t

FY2012 3Rs (Reduce, Reuse, and Recycle) Awards
3Rs Promotion Council President’s Award

Working towards a sustainable society throughthe reduction of waste and recycling

Bridgestone Corporation
Seki Plant

Effluent into water

Yamaguchi Prefecture FY2012 Green Curtain PhotoContest (distinction)

Green curtain (growth of climbing plants over building
windows for energy saving)

Bridgestone Corporation
Shimonoseki Plant

FY2012 Cogeneration Prize (Industrial Category)(distinction)

Efficient use of energy through adoption of acogeneration system

ENERGY ADVANCE CO., LTD.
Bridgestone Corporation Nasu Plant

Japan Ministry of Land, Infrastructure, Transport andTourism Kinki Regional Development Bureau (Bureau
Chief’s Eco-Friendly Workplace Award)

Environmental activities as a whole

Kyotanabe Tire shop, Nagaokakyo
Tire shop (Bridgestone RetailJapan co., Ltd.)

Development Bank of Japan Environmental Rating
Certification

Environmental activities as a whole

Asahi Carbon Co., Ltd.

“Tire Technology International Awards for Innovation andExcellence 2013”“Environmental Achievement of the Year”

Consideration of environmental factors in the new
North America technical center

BSAM

Amount of waste

Amount of materials used

288 kt3,900 kt

Greenhouse gases

EnergyOverall primary energy consumption
77,648,032 GJ

4,582 kt-CO2

Fuel*2 (crude oil)

839,208 kl

SOx emissions

Electricity (purchased power)

499 t

Manufacturing

5,346,408 MWh

NOx emissions

Water
Water intake (fresh water)

Amount of effluent

42,477,000 m3

22,606,000 m3

EnergyGreenhouse gases

Fuel*4 (crude oil)

CO2 emissions*4

61,850 t-CO2

23,285 kl
Understanding the Data
Data given for Bridgestone Group production sites
Period: January to December 2012
*1: Figures for materials procurement and logistics and sales are
based on data for April 2011 to March 2012 in Bridgestone
Corporation’s notification to the Japanese government.
*2: Including fuel used in in-house power generation*3: Emissions into the atmosphere are from Bridgestone
Corporation’s 16 factories in Japan.
*4: Including emissions when transporting waste

Logistics and sales*1

25 Bridgestone Group Environmental Report 2013

Summit of Sustainability Award - Large Business Category

Bridgestone Americas Research & Technology

BSAM

Shenyang City Environmental Protection Bureau,
Corporate Environmental Trust Rating (Green)

Environmental activities as a whole

BSCN

Good Design Prize

Bridgestone “ECOPIA’s Forest” projects

Bridgestone Corporation

WILSON CARES AWARD, “CARES” Community
Awareness Restoration Environmental Stewardship

The construction and continual additions to theBridgestone workers and volunteers through thecommunity to make the Refuge a place for everyone

BSAM Wilson Plant

Wildlife Habitat Recertification

Protection of wildlife habitats

BSAM Wilson Plant

ISO50001 Certification

Energy management

BSAM Wilson Plant

WHC Wildlife at Work recertification

Protection of wildlife habitats

BSAM Warren Plant

ISO50001 Certification

Energy management

BSEU Technology Center

Eco Japan Cup 2012 Eco-Conscious Community“Genki Grand Awards” 2012 (Genki Grand Award)

Lakeside renewal project at a crested ibis habitat,
Lake Kamo in Sado City, Niigata Prefecture

KAMOKEN Research Center*

Eco Japan Cup 2012 Eco-Conscious Community“Genki Grand Awards” (7-Eleven Foundation Award)

Yanbaru Kunigami Forest area revitalization projectthrough the renewal of waterways and provision of rice
paddy biotopes

Kunigami Tourist Association(specified non-profit organization(NPO))*

The 16th Environmental Communication Awards
Environmental Reporting Category, Global WarmingCountermeasures Reporting Award (Minister of theEnvironment’s Award)

Bridgestone Group Environmental Report 2012

Bridgestone Corporation

The 16th Environmental Communication Awards,
TV Environmental Commercial Category, (distinction)(Global Environmental Forum President’s Award)

TAIYA CAFE Retread EpisodeBridgestone Corporation

Eco Test Award 2012 (Eco-Unit Category) (distinction)

Bridgestone Group’s power-saving project, andBridgestone Group employees’ “Green Curtain Project”

Bridgestone Corporation

Use

Contributions to Society

Product recovery
and recycling

Eco-Products
The Bridgestone Group is working together with its
customers to reduce its environmental footprint by
providing products and services which have beendeveloped considering the environment throughout theentire life cycle, from the procurement of raw materials tothe disposal or recycling of products. This is in line withthe goals set in the Group’s Environmental Mission
Statement: to achieve harmony with nature, value natural
resources, and reduce CO2 emissions. The BridgestoneGroup has developed Standards for Eco Products for allof its products and services based on the threeenvironmental goals as well as comfort and safety for a
total of six assessment areas. We are also striving todevelop new products and services which contribute to a
reduction in environmental impact.

Operations

Criteria for Eco-Products
Assessment area

Assessment criteria (examples)

Harmony
with nature

Consideration of sustainability in use ofresources
Reduction of chemicals used

In harmony
with nature

Value natural
resources

Reduce CO2
emissions

Minimization of
resources used

Weight reduction, water-saving functionality,
increased lifespan, waste reduction

Recycling

Use of recycled resources, reusability,
possibility and ease of dismantlement

Prevention of
global warming

CO2 emissions, low fuel consumption /power saving

ComfortLow road noise

SafetyWet grip, ice traction

Communication*Activities carried out by W-BRIDGE, the joint research project between Bridgestone Corporation and Waseda University
Abbreviations for recipients of awards / certifications: BSAM (Bridgestone Americas, Inc.), BSCN (Bridgestone (China) Investment Co., Ltd.),
BSEU (Bridgestone Europe NV/SA)

Bridgestone Group Environmental Report 201326

Disclosure of Financial and Non-Financial Information
The Bridgestone Group is following discussion about thedisclosure of non-financial information taking place around theworld and working to disclose information that meets all of our
stakeholders’ needs. Apart from environmental information,
including this environmental report, we disclose corporatesocial responsibility (CSR) information through CSR reports
and on our website as part of our non-financial information

disclosure. Financial information is available on the sections of
our website aimed at investors through various reports as well
as articles with the latest information. Also on our global
website is environmental and CSR information for the Group
as a whole that is available in English, and also environmental
and sustainability reports in each of the regions where we
operate.

[Non-Financial Information] Environmental Information
Environmental report(this report)
Web

Bridgestone homepage(Environment) Japanese

http://www.bridgestone.com/
corporate/library/index.html

Web

CSR reportWeb

http://www.bridgestone.co.jp/
csr/eco/index.html

Bridgestone homepage(CSR)

http://www.bridgestone.com/
responsibilities/csr/report/
download/index.html

Web

http://www.bridgestone.com/
responsibilities/csr/index.html[Financial Information]
Special environmental site
(READY for 2050) Japanese
Web

Web

http://www.bridgestone.co.jp/
sc/readyfor2050/

Global site (Environment)
Web

Investor Relations

http://www.bridgestone.com/
responsibilities/environment/
index.html

http://www.bridgestone.com/
ir/index.html

Annual ReportWeb

http://www.bridgestone.com/
corporate/library/
annual_report/2012.html

Overview of Bridgestone Group
Overview

Products and Operations

Company name
Headquarters

Bridgestone Corporation
10-1 Kyobashi 1-chome, Chuo-ku, Tokyo,104-8340, Japan
Representative Director Masaaki TSUYA, CEO and Representative Board
Member, Concurrently Chairman of the Board
Paid-in capital
JPY 126,354 million (As of December 31, 2012)
Net sales
Consolidated
JPY 3,039.7 billion
Non-consolidated
JPY 939.3 billion
Employees
Consolidated 143,448 (As of December 31, 2012)
Non-consolidated 15,409 (As of December 31, 2012)
Summary of Bridgestone’s manufacturing plants
178 plants in 25 nations(Bridgestone Group total as of April 1, 2012)

Global Tire Market Share in 2011(based on sales ﬁgure)Toyo 1.6%
Hangzhou Zhongce 1.8%
Kumho 1.9%
Cooper 2.1%
Cheng Shin 2.3%
Hankook 3.1%
Yokohama 3.2%
Sumitomo 4.0%
Pirelli 4.2%
Continental 5.7%

Source: Tire Business―2012 Global Tire Company Rankings

27 Bridgestone Group Environmental Report 2013

Tires and tubes for passenger cars, trucks and buses, construction andmining vehicles, industrial machinery, agricultural machinery, aircraft,
motorcycles and scooters and others automotive parts, retreadingmaterials and services, automotive maintenance and repair services,
raw materials for tires and other products and services

Diversiﬁed Products<Chemical and industrial products> Antivibration and noise-insulating
materials, Polyurethane foam products, Electro-materials, Industrial
rubber products, Building materials, Belts, Hoses, and other products<Sporting goods> Golf balls, Golf clubs, Golf wear, Tennis goods andother products<Bicycles> Bicycles, Other bicycle goods and other products

Sales by Business segment(in 2012)
Bridgestone
15.2%

Others
29.4%

Tires

Michelin
14.6%

Goodyear
10.9%

Diversified
Products
16%

Sales by Market (in 2012)

Others
22%

Tires
84%

Europe
11%

Japan
23%

Americas44%