2009 “Ubiquitous Specific District” Project Working Papers（Digest Version）
ICT Economy and Local Revitalization Project (“Ubiquitous Specific District” Project)

Ministry of Internal Affairs and Communications【Name of project】 Verification of the internet delivery of parameterswhich enable the existing 2D images to betransformed into 3D images; also, realization of thebusiness model through the establishment of rules
for the secondary use of system development andcontents【Implementation site】 Kashiwa-shi in Chiba-ken and Nago-shi in
Okinawa-ken【Implementation period】 October 2009 – March 2010
【Organaization】 Mercury System, Inc.
【Address】
392 Shukurenji, Kashiwa-shi, Chiba-ken【Contact】
Phone：04‐7131‐7523【Person in charge】: Kazunari Era【Contract amount】 Yen99，976，800

Outline of Project【Purpose of project】
Though creation of new services and businesses by use of ICT is expected in the areasof medical services, health, education, fostering of human resources, industries, local
revitalization, and upgrading and promotion of digital platform, such creations in someareas have been interrupted because the technology standardization and upgradingof systems required as necessary common platforms have not been implemented.
Under such situations, the Ministry of Internal Affairs and Communications promote
ICT Economy and Local Revitalization Project (“Ubiquitous Specific District” Project) for thepurpose of establishing standard technology, systems and the like, which support theincrease of convenience for the people by the application of ICT, revitalization of economy
and local areas, and future growth.

This project verifies the operations by which the parameters are to be delivered on theinternet connections along the line planned by the MIAC (the Ministry of Internal Affairsand Communications)Today, according to the reformulation of 3D imaging technology, public expectancy
toward the stereoscopic vision is increasing. If 2D images are speedily transformable
to 3D at inexpensive costs, those images can be turned into one of great killer
contents for the ubiquitous societies in the future. If the images in packaged
products such as movies and PC contents can inexpensively be transformed into 3D,
the market for those 3Ds is considered to be extremely large.
However, regarding to the production of 3D imaging and the transformation of2D/3D, 90 minutes 3D movie costs about 900 million Yen (10 million Yen perminute) The production cost thereof is extremely high, and commercialization in
Japan has been difficult in view of profit earning. Additionally, contents use fees arealso expensive and relating business organization have not been established yet. 3D
image producing technologies are not standardized, the guideline is not upgraded.
Furthermore, it is not clear how the copy right should be treated. Thoseenvironmental problems are blocking its commercialization.
Therefore, in the “Ubiquitous Specific District” Project, the parameters which enable theexisting 2D images to be transformed into 3D images will be produced, and a businessmodel of delivering them on the internet connections will be studied. Further, by studying
technical problems, system problems in contents circulation including copy right ofcontents and royalty fee for use as well as by verification of technical problems, we will aim
at establishing necessary platforms for quick realization of its commercialization.

【Background of project】
Recently, stereoscopic vision has come under the spotlight centering on North
America as a savior for rebuilding the film industry. The number of 3D movie viewers
has been drastically increasing, as if that phenomenon backs up the above
mentioned are true. However, production of the 3D movie is still expensive, and there
is a problem in supplying enough contents, since they have to newly film. On theother hand, consumer-electronics makers, television manufacturers specifically, aretrying to bring a model with the 2D/3D transformation chip to the market as adifferentiation tool from their competitors. When the televisions of this type arebrought to the market, most of the existing 2Ds can be watched in the stereoscopic
vision, but there are still many problems in quality.
There are two stereoscopic visions, that is, high quality 3D movies with scarce stockon one hand, and low quality 2D/3D automatic transformation movies with greatamount of stock on the other. It is interesting to know how people will act between
direct 3D films and 2D/3D automatic transformation films. Key to the growth of
the home electronics industry and the film industry, which are partial players for the2economical growth, will be the 3D contents. The arrival of such systems which canprovide abundant supply of high quality 3Ds at inexpensive cost is waited for.

【Summing-up of the purposes and effects of the project】◇Revitalization of the film industryーSecondary use of the existing 2D images
・Secondary use of the existing 2D images
・The existing great movies can be transformed into 3D movie. This can beone of the methods, which solves scarcity of 3D contents.つの手段となり得る。
◇Promotion of employmentーThe existing 2DThe existing 2D images can be transformed into the 3D images atinexpensive cost and they will be offered to customers.
・ The transformed 3D images can be obtained at inexpensive cost incomparison with the 3D filming.
・The 2D/3D transformation is effective as contents supply method, now
short in amount.
◇Creation of a new business modelーUsing the delivered parameters throughthe internet connections, you can appreciate the 3D imagesby the use of DVD in hand.
・You can appreciate the 3D images, using your home personal computerwhenever you like.
・You can make effective use of your 2D DVD in hand3Implementation plan of the project【Implementation plan 1】
Construction of the internet money charging system for the sales of the parameterswhich enable the existing 2D images to be transformed into 3D images and also
production of the parameters【Outline of the implementation plan 1】
Construction of the internet money charging system for the vendors who will deliver
the parameters which enable the existing 2D images to be transformed to 3D images/
System construction for production of the parameters/The works for suchparameters
３Ｄ internet delivery business modelThis is the system for the delivery vendors to send the chargeable parameters
for the 2D/3D transformation on the internet connections.
The parameters the user requested will be delivered and charged. The data
to be delivered is the parameters and the viewer for transformation and not theimages of 3D themselvesparameters, viewer

Server

２D-DVD in handUserCharge

The parameters with the same title as the title of the user’s DVD or Blu-ray should bebought on the internet connections, and the customers use them for 2D/3D transformation.

Employment―Production system of parameters
We aim at reduction of the production cost for 2D/3D image transformation.
The work will be allocated to Kashiwa, Okinawa and an individual’s home
Okinawa Computer Center

Production outline

ServerMercury SystemServerInternet home worker

3D production expert

Simplified ３D production work4Works for 3D parameters production
Thumbnail screens of DVD images to beproduced in the project are shown below:
Baja California １

Baja California ２

Baja California ３

Baja California ４

Baja California ５

Ogasawara １

Ogasawara

２Ogasawara

Ogasawara 4

Ogasawara５３5

【Implementation plan of the project2】

In this project, the following four verifications and one review will be made on
behalf of the ICT Economy and Local Revitalization Platform Establishment of theMinistry of Internal Affairs and Communications, Japan
Four verifications
Verification ①：Proposal of charging system: Assignments and problems
therefor will be picked out
Verification ②：The viewer will be technically verified whether users canwatch the 3D images from their DVD in hand, using theparameters.
Verification ③：Cost reduction by the division of labor will be verified in
2D/3D transformation of higher quality as close as to thequality of filming.
Verification ④ ： The safe delivery of the parameters and the images
between production sites will be verified.
。
One review―Review Committee
Review ① ： The following will be reviewed at the Review Committee:
copyright of contents, royalty for use, and assignment of thecirculation system。
■Possibility of charge system
Five discussions will be held at the Review Committee for the “Charging systemfor delivering the parameters for transformation of 2D/3D images,” proposed bythe project■Committee members
ChairmanNobuhisa Saito(Professor, Mejiro University

Vice-chairman

Kazunari Era

Mercury System

MemberShinichiro Shirokura Toei)

MemberYoshihiro Tamaki(Nippon Videonet)

MemberKenji Horikawa

Creators Plus

Member

Hidehiro Mitani

TMI

MemberAkira Shimura

Imajika)MemberHiroaki Takahashi

Imajika)

ObserverMasataka Ishikiriyama(MIAC)

ObserverYoshio Kobayashi

Municipality of Kashiwa

Organizer

Yasuo Hada

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