13Management
Message

We spoke with Yoshiya Nishi, who was appointed Representative Director andExecutive Vice President in September 2023 and also heads up the Overseas Business.
We asked about what led up to his latest appointment, his personal background,and his resolve to contribute to the future growth of the company.

In the age of VUCA,
business
opportunities
will continue
to expandRepresentative Director andExecutive Vice President

Yoshiya Nishi

Demonstrating a new direction
for growth based on overseas
business experience andhealthcare perspectives

hand I became a member of the INTAGE

My personal interpretation is that there were twotruly reflects the expectation that I will fully

reasons for my appointment.

demonstrate my past experience, diverse values

The first is that I’m an outside element. Asideand business perspectives to bring about afrom a few members of management such

further expansion of the INTAGE Group.

as outside directors, the people that have

The other reason is my background, as I havebeen involved in the Company’s management

experience doing business with other countries

to date have each had roots from the MIC

and have been involved in the healthcare field.

days, when the company was Marketing

The main customers of the INTAGE Group areIntelligence Corporation, and they have eachcompanies whose primary businesses involve

been responsible for their respective businessgeneral consumer goods and durable goods

areas while leading the Group. On the otherin Japan, but I believe our prospects for futureGroup, because the company I used to work
for was acquired by the Group. I believe thisappointment of myself, as this outside element,

INTAGE GROUP REPORT 2023

growth will change to overseas expansion andJapan being at the forefront facing these issues

the area of health & beauty. This is because given

is actually an advantage, because I think wethat outlook, customers will expect the INTAGE

can export the business models developed by aGroup to provide new value through different

country that has experienced these issues ahead

approaches or different Group synergies thanof the rest of the world and overcome them. As

before, and because these will come to represent

part of that, it will be important for us to work withmajor directions enabling the Group to grow.

customers to create business models.
We have to date achieved growth in the overseas

Focusing on solving customer
issues and turning DOCOMO’s
wealth of data into value

business by launching independent businesses
in each country, but in the future we will need totake that one step further, strategically targeting

Even within the research business andsomewhat similar services and similar customers

information business we have pursued to date,on a regional basis. For example, I think thewe have created our own mechanisms to collectdirection we will have to pursue in the future isdata. Through this latest capital and businessto have Japan serve as the contact point foralliance with DOCOMO, we can shift away fromcustomers and have our Group companies work

placing an emphasis on the process for collecting

in tandem to assist customers in how to roll out

data, and concentrate on how we can solve ourtheir products in multiple countries. I think that

customers’ issues. Even from my perspective as

having customers think that the INTAGE Groupa researcher, the ability to interact with such ais the answer for common issues spanning

vast trove of data as this and do so many things ismultiple countries and assessing market potential

an extremely attractive and interesting prospect.

through a common approach will be a key toI suspect the highly inquisitive employees of theour future growth, and I believe there are major

INTAGE Group feel the same. As we steadily

opportunities there.

marry new ideas with new customer issues, I

As we enter the age of VUCA*1 and the future

think a host of possibilities will be unleashed.

becomes increasingly uncertain, I think evidenceThis also spells major benefits to DOCOMO, inthat informs decision making will be important.

the sense that the vast amounts of data it has

And I think it will only grow in importance goingcollected will be turned into something valuable.

forward. We see environmental changes asfactors that create new opportunities, specificallyLeveraging the advantage ofbeing at the forefront of issues
faced by all developed nations,Japan is positioned to gaina foothold in the overseas
expansion of our customers
From the perspective of the healthcare field,

big business opportunities. Going forward wewill need to pay attention to those environmental
changes, focusing on what kinds of business
opportunities emerge and how we will takeadvantage of them. This will also require advice
from everyone, and I look forward to hearing
from you.

*1 V UCA
An acronym for Volatility,
Uncertainty, Complexity
and Ambiguity, describing
a situation where thefuture is uncertain insociety and business,making it difficult to makefuture predictions.

14