17Toward 2030
Everything we do is to create a prosperous society of limitless possibilities

We will continue to be a company that contributes tothe realization of a convenient and affluent society
free from social loss, and aim for business growth inproportion to our contribution to solving businessand social issues.

Our Vision
for 2030

Numerical Targets
2022
Net sales

2030

61.3billion(Operating margin:6.2%) ¥3.7billion
11.4%
2%

130-150billion(Operating margin:10-12%) ¥15 billion
At least12 %3%(CAGR:10-12%) ¥¥Operating profit
ROE
R&D expenses

Business Environment and Opportunities for
the INTAGE Group Toward 2030
Looking at the business environment in 2030, we expect

2030, which will evolve in line with the changing market

digitalization to eliminate barriers between industries, andenvironment, will further expand, representing major

project labor shortages in society and a further business

opportunities.

shift toward overseas markets due to the declining birthrate

The unwavering strength of the INTAGE Group cultivated forand aging population. The importance of data utilization ismore than six decades since its founding has been the ability

expected to rise considerably to address these changes into collect, process and analyze information to give it value.

the market environment.

We aim to leverage this strength to help realize a society in

Based on the current INTAGE Group vision and purpose,

which as many consumers as possible experience improved

we believe that the social role of the INTAGE Group invalue in their daily lives.

Opportunities

Strengths
Large amount of dataof various types

Acceleration of
population decline andthe aging of society

Acceleration of thedigital society
Generative AI, Web3,
Metaverse ...

Explosive growth in thevolume of data
(both good and bad)
Inputs facilitating datautilization

Control based on
analysis results

Development ofmechanisms that lead tobusiness
Outputs facilitating datautilization

Analysis based on data

Purpose-build data maintenanceHelping build a society that improves the value of evenmore consumers’ daily lives through the businessactivities of even more customers

INTAGE GROUP REPORT 2023

Implementing Strategies and Leveraging Our Capabilities
To realize our vision for 2030 in which we balance growthconnections with customers in various industries. In doing

as a company and solutions to social issues, we will be aso, we aim to link various data maintained by the Groupcompany that embraces the dual elements of marketingand its customers and utilize technology to help customers

intelligence (MI) and business intelligence (BI), andachieve optimization and strengthening.

achieve the development of common services utilizing ourWhatHow

Help optimize and strengthen corporate
activities through the integration of various
data and utilization of technology

Leverage the capabilities ofthe INTAGE GroupTo develop services based on the shared wantsof many customers

 scertain the wants of older, increasingly diverse
Aand mature consumers
S upport decision making by companies andgovernment entities
S upport a data-driven PDCA cycle on the part ofcompanies and government entities

Maintain points of contact and boost proximity tocustomer issues for various customers including FMCG
manufacturers, DCG manufacturers, service providers,pharmaceutical companies and government institutions

 s a BI* company with MI* qualities, or an MIAcompany with BI qualities
The ability to extend data, give it value and develop
systems for it in an integrated fashion* MI: Marketing intelligence, BI: Business intelligence

Expanding Domains in Which We Demonstrate
Value Through Data + Technology
To date, the INTAGE Group has built the foundations of its

the utilization of data by structuring areas of support andbusiness on valuable data pertaining to people including

providing more opportunities for the use of data, anddata from panel research, in other words, on helping

in doing so aim to extend the value chain that supports

customers make decisions in the field of marketing.

customers. Further, we will iterate on a cycle of expanding

Going forward, we will extend the data we handle itself,

assets and consolidating issues to expand the domains instrengthen the development of value and systems forwhich we demonstrate value.

Summary of issues

Corporate HR & R&D

Procurement /manufacturing / logistics

Collecting issues utilizing
customer assets

Marketing Selling

Turn data into value

Expansion ofthe value chain

Asset enhancement

Turn data into value

Common to many customers
Making problem solving intoa service
Provision of place(N:N)

Response to changing
social and customer issues

Increasing data
volumeProvision of amechanism(1:N)

Data structuring

Supporting
decision-making(1:1)
Human data
Data of things
Money data

Increase data to be handled

Business expansion
utilizing client assets

Increasing data
volumeData structuring

Extending the value of data
Extending data utilization
mechanisms

18