Public Opinion Survey: April 2023
Q% Report: Global__________________________________________________________________________________KEY SPECIFICATIONSSAMPLE: N=30,591 legal-age general population adults (21+) across 15 markets (approximately n=2,000per market)
GEOGRAPHY: Argentina, Austria, Brazil, Colombia, Dominican Republic, Korea, Malaysia, Mexico,Pakistan, Philippines, Serbia, South Africa, Tunisia, United Kingdom, United States.
METHODOLOGY: Online
MARGIN OF ERROR: ±0.6% at the global level
WEIGHTING: This survey was fielded online in all countries, thus the results are representative of theonline population in each country. The data has been weighted by the following variables by country as
needed to align with national population statistics: age, gender, and nicotine product consumption.
FIELDWORK DATES: 30 March - 20 April 2023
LANGUAGE: Native
RESEARCH AGENCY: Povaddo
Note: Results may not total 100% due to rounding.
__________________________________________________________________________________
S0.

Please indicate your place of residence: [RANDOMIZE]

7% Argentina
7% Austria
7% Brazil
7% Colombia
7% Dominican Republic
7% South Korea
7% Malaysia
7% Mexico
7% Pakistan
7% Philippines
7% Serbia
7% South Africa
7% Tunisia
7% United Kingdom
7% United States__________________________________________________________________________________
S1.

What is your age?
40%
36%
24%

21-34
35-5455+
1__________________________________________________________________________________
S2.
What is your gender?
50%
Male50%Female*%Other*%
Prefer not to say__________________________________________________________________________________Are you – or is any member of your immediate family – currently employed with/as:(RANDOMIZE)A newspaper, radio, or television station
A market research or opinion research firm
An elected official or in a policy making role in government
A tobacco or nicotine product manufacturer

Yes
0%
0%
0%
0%

No
100%
100%
100%
100%__________________________________________________________________________________
D1-6. Please indicate whether you are a regular consumer, occasional consumer, former consumer, or
have never consumed each of the following products.

(RANDOMIZE)
Cigarettes
E-cigarettes /Electroniccigarettes/ Vapes
Heated tobacco
products
Oral tobacco or
nicotine products
Individual coffee
capsules / pods
Liquid laundry
detergent

Regularconsumer

Occasional
consumer

TOTAL
FormerNeverTOTALNONCONSUMER
consumer consumed CONSUMER

15%

4%

20%

62%

19%

81%

3%

2%

12%

83%

5%

95%

2%

2%

9%

87%

5%

95%

3%

2%

11%

84%

5%

95%

22%

28%

10%

40%

50%

50%

59%

20%

5%

16%

79%

21%

__________________________________________________________________________________

*% = less than one-half of one percent

Q1.

2

Generally speaking, do you believe things in [COUNTRY] are headed in the right direction orwrong direction? And, do you feel strongly about that?

42%
TOTAL RIGHT DIRECTION
51%
TOTAL WRONG DIRECTION
13%
Right direction – strongly
29%
Right direction – somewhat
24%
Wrong direction – somewhat
28%
Wrong direction – strongly
6%
Unsure__________________________________________________________________________________
Q2.

And, in the past few years, do you believe [COUNTRY] has been making progress addressing the
big issues facing the country?

39%
TOTAL YES54%
TOTAL NO
14%
Yes – definitely
25%
Yes
30%
No24%No – definitely not
7%
Unsure_________________________________________________________________________________
Q3.

Which of the following do you think will become obsolete in this country in the next 10-20 years
due to new technologies and innovations? Please select all that apply.

(RANDOMIZE)
46%
Cash
41%
Alarm clocks
41%
Gasoline cars
34%
Fossil fuel energy
31%
Digital cameras
21%
Cigarettes
13%
None of the above__________________________________________________________________________________
Q4.

Generally speaking, do you believe the government moves too slow, too fast, or at about theright speed embracing technological breakthroughs and innovation?

55%
Too slow
6%
Too fast
28%
At about the right speed
11%
Unsure__________________________________________________________________________________
3Q5.

And, do you believe there have ever been negative consequences as a result of government
being too slow to embrace technological breakthroughs and innovation?

66%
Yes
15%
No
19%
Unsure__________________________________________________________________________________[IF Q5=”YES”, ASK:]
Q6.
And, in which areas do you believe there have been negative consequences as a result ofgovernment moving too slow to embrace technological breakthroughs and innovation? Please
select all which apply.
(RANDOMIZE)
74%
Public health61%
Green technology to decarbonize the planet
39%
Cryptocurrencies and digital assets
38%
Smoke-free technology to end cigarette sales
25%
Micro mobility (e-scooters)
4%
Unsure2%None of the above__________________________________________________________________________________
You will now be shown a list of potential actions which some have suggested that governments need toundertake in order to ensure people in this country can benefit from technological breakthroughs.
Q7a-e. Please indicate whether or not you expect the government to undertake each of the following.

YesNoUnsure

Implement regulations which facilitate access toinnovations and technological breakthroughs

72%

17%

11%

Review innovations and technological breakthroughs
in a timely fashion

71%

19%

10%

Communicate to the public fact-based information
about innovations and technological breakthroughs

71%

19%

10%

Implement safeguards to protect the public fromunintended consequences of innovations andtechnological breakthroughs

68%

20%

12%

(RANDOMIZE)

5Ensure innovations are affordable by taxing themappropriately

63%

23%

14%

__________________________________________________________________________________Q8.
How would you feel if you learned that a breakthrough which could help address a societal issue
was not made available to the public due to government inaction?
82%
TOTAL FRUSTRATED
13%
TOTAL NOT FRUSTRATED
43%
Very angry, frustrated, or upset
39%
Somewhat angry, frustrated, or upset
10%
Not that angry, frustrated, or upset
3%
Not at all angry, frustrated, or upset
5%
Unsure__________________________________________________________________________________
Switching topics…
Q9.

Please indicate whether you agree or disagree with the following statement:
I am provided with the right tools and information by the government and public healthauthorities to make the best choices for my health.

54%
TOTAL AGREE
42%
TOTAL DISAGREE
18%
Strongly agree
36%Somewhat agree
25%
Somewhat disagree
17%Strongly disagree
5%
Unsure__________________________________________________________________________________Q10.

Do you believe government and public health authorities have done a good job or a poor job
embracing new technologies and innovations designed to improve public health in this country?

43%
TOTAL GOOD JOB
46%
TOTAL POOR JOB
10%Good job – strongly
34%
Good job
33%
Poor job
13%
Poor job – strongly
11%
Unsure__________________________________________________________________________________
Q11. Generally speaking, do you believe government and public health authorities in this country

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have done a good job or a poor job ensuring everyone has access to the latest innovations andtechnologies that can improve public health?
40%
TOTAL GOOD JOB
52%
TOTAL POOR JOB
10%Good job – strongly
29%
Good job
36%
Poor job
16%
Poor job – strongly
9%
Unsure__________________________________________________________________________________
Still thinking about the topic of public health…
You will now be shown a number of different statements. Please indicate whether you agree ordisagree with each. (RANDOMIZE)
Q12.

Public health authorities should make decisions based on science and facts.
91%
5%
63%
29%
4%
1%
3%

Q13.

TOTAL AGREETOTAL DISAGREE
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagreeUnsure

Public health policy needs to be re-examined on a regular basis to ensure it keeps up with
scientific and technological breakthroughs.
92%
4%
66%
27%
3%
1%
3%

TOTAL AGREETOTAL DISAGREE
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Unsure7Q14.

Public health authorities should fully embrace and seek to learn from evidence and data fromother countries.

88%
TOTAL AGREE
8%TOTAL DISAGREE
52%
Strongly agree
36%Somewhat agree
6%
Somewhat disagree
2%Strongly disagree
4%Unsure_________________________________________________________________________________Q15.

Do you see new technology and innovation playing a role in reducing smoking rates in thiscountry?

50%
TOTAL YES38%
TOTAL NO21%
Yes – definitely
29%
Yes
29%
No
9%
No – definitely not
12%Unsure________________________________________________________________________________
Q16.

As you may or may not know, harm reduction is an approach which seeks to minimize thenegative health impacts of harmful behaviors when it is not possible to completely stop thesebehaviors. Do you believe harm reduction is an appropriate approach to cigarette smoking?

63%
TOTAL YES
24%
TOTAL NO24%
Yes – definitely
39%
Yes
18%
No
5%
No – definitely not
14%
Unsure__________________________________________________________________________________Q17.

Do you believe the government needs to consider the role alternative products, like e-cigarettes
and heated tobacco products, can play in eradicating cigarette smoking in this country?
56%
32%
20%
35%

TOTAL YESTOTAL NOYes – definitelyYes8

22%
No
10%
No – definitely not
13%
Unsure_________________________________________________________________________________
Q18a-c. For each of the following, please indicate whether you believe they have a responsibility toobjectively review and consider scientific evidence about smoke-free alternative products such asecigarettes and heated tobacco products.

(RANDOMIZE)Your national/federal
government
Independentscientific bodies
Public healthcharities/nongovernmentalorganizations (NGOs)

Yes definitely

Yes

NoNo definitely
notUnsure

TOTAL
YES

TOTAL
NO

37%

40%

12%

3%

8%

77%

15%

30%

45%

12%

3%

10%

76%

15%

32%

43%

13%

3%

9%

75%

16%

__________________________________________________________________________________
Q19.

If the data and evidence indicated that smoke-free products were a better alternative thancigarettes, would you support or oppose your government enacting policies that encouraged
smokers to switch to these products?

71%
TOTAL SUPPORT20%
TOTAL OPPOSE
31%
Strongly support
40%
Somewhat support
11%
Somewhat oppose
9%Strongly oppose
9%
Unsure__________________________________________________________________________________Q20.

Do you believe smokers who would otherwise continue to smoke should have the same level ofaccess to, and information about, a range of smoke-free products so that they can findwhichever product is right for them as an alternative to smoking.
80%
12%
38%
42%
8%
4%

TOTAL YESTOTAL NOYes – definitelyYes
NoNo – definitely not9

8%
Unsure__________________________________________________________________________________[ASK TO REGULAR OR OCCASIONAL CONSUMERS OF ANY NICOTINE CONTAINING PRODUCT] Q21.
Please indicate whether you agree or disagree with the following statement:
The government needs to consider the views of adult smokers and adults who consume nicotine
products when deciding how to tax and regulate different nicotine products.
81%
TOTAL AGREE
14%
TOTAL DISAGREE
42%
Strongly agree
40%
Somewhat agree9%Somewhat disagree
5%Strongly disagree
5%
Unsure__________________________________________________________________________________[ASK TO EXCLUSIVE CIGARETTE SMOKERS]
Q22. Please indicate whether you agree or disagree with the following statement.
As a smoker, I feel discriminated against.
58%
TOTAL AGREE
39%
TOTAL DISAGREE
25%
Strongly agree
33%
Somewhat agree
20%
Somewhat disagree
19%Strongly disagree
4%
Unsure__________________________________________________________________________________[ASK TO EXCLUSIVE CIGARETTE SMOKERS]
Please indicate whether you agree or disagree with each of the following statements. (RANDOMIZE)
Q23a. I would be more likely to consider smoke-free alternatives if I had clarity on how these products
differ from cigarettes.
76%
20%
40%
36%
11%
9%
5%

TOTAL AGREETOTAL DISAGREE
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Unsure10

Q23b. I would be more likely to consider smoke-free alternatives if the government provided
information on how these products differ from cigarettes.
73%
21%
38%
35%
12%
9%
6%

TOTAL AGREETOTAL DISAGREE
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
UnsureQ23c. I would be more likely to consider smoke-free alternatives if they were more affordable thancigarettes.
75%
20%
44%
32%
11%
9%
4%

TOTAL AGREETOTAL DISAGREE
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
UnsureQ23d. I would be more likely to consider smoke-free alternatives if I had access to accurate information
about them where these products are sold.
74%
TOTAL AGREE
22%
TOTAL DISAGREE
38%
Strongly agree
35%Somewhat agree
11%Somewhat disagree
10%Strongly disagree
5%
Unsure__________________________________________________________________________________
Now, just a few final questions for statistical purposes…
D7.

Thinking about national level elections in this country, do you tend to vote in these elections allof the time, most of the time, some of the time, rarely, or never?
79%
57%

FREQUENT VOTERSAll of the time

1122%
Most of the time
10%
Some of the time5%
Rarely6%
Never__________________________________________________________________________________ D9.
Do you live in an urban, suburban, or rural area?
65%
Urban
21%
Suburban
14%
Rural__________________________________________________________________________________
D10.

Which of the following best describes your current employment status?

45%
Full-time employee
9%Part-time employee
1%
Employer12%
Self-employed10%
Retired5%
Studying
10%
Unemployed1%
Unable to work due to bad health/disability
5%
Caring for home and family
1%
Inactive due to other reasons2%
Prefer not to answer__________________________________________________________________________________THANK AND CLOSE SURVEY__________________________________________________________________________________

12