Company Visit & Business Planning, March 4 – 6, 2024 ■ In Katori Region, Chiba

Hitotsubashi University: Hidden Opportunity Pursuit
In collaboration with Tokyo Regional Taxation Bureau & JETRO

Company visit and business planning in Chiba:
Discover the opportunities and challenges
a traditional Japanese sake brewery faces
Program ObjectiveProviding an easily accessible short-term
fieldwork program conducted in Englishfor HU exchange students in collaboration
with Japanese companies
Helping students to discover the charm ofworking in regional areas in Japan
Helping regional areas to appeal its charm
globally
Helping to promote revitalization efforts
of local industries,
Facilitating intercultural understanding ofboth exchange students and Japanese
locals

Qualifications
 HU-registered exchange student Must be 20 years or older
 Able to physically attend fullprogram on March 4-6
 Willing to learn about theopportunities and challenges that
small Japanese companies face

Host company
Nabedana Kozaki Brewing Facility
1916 Kozaki-honshuku,
Kozaki-machi, Katori-gun,Chiba 289-0021
www.nabedana.co.jp/english.html
Established in 1689, the company
initially commenced brewing sakein front of Narita-san Shinshoji

Temple, which has thrived since theEdo period. Later, the sake brewery
relocated to Kozaki Town, a region
renowned for its rice production
and abundant water supply, anessential ingredient in sake brewing.
The company has upheld its
traditional brewing process andearned a reputation for producing
top-quality sake with a uniqueflavor profile that is cherished bysake connoisseurs globally.

Planned Activities
Program Info Session (Zoom)

Deadline
15 Jan, 2024
15:00

Passcode: 291579
19 Jan(Friday)

4 Selected Participants Announced30 Jan(Tuesday)

Day 2: Company Visit/Fieldwork
Day 3: Kozaki Guided Tour/Integration
Business Presentation

4 March(Monday)
5 March(Tuesday)
6 March(Wednesday)

5,000 Yen

◆ Return trip (Sawara>Kodaira)

2,040 Yen

◆ School activity insurance

1,340 Yen
8,380 Yen
Not included

Transportation: Outbound provided
free of charge
Return trip, meals, overnight stay: Paidby participantsNo cancellation/refund after Jan. 31

Accommodation (Day 2）
Classic Japanese Farmhouse
Nekozaemon Okuyashiki
1027 Yanaka, Katori-gun,Chiba 287-0061
www.nekozaemon-oku.com/enviConference Rm)

Day 2 AM：Bus from Kodaira to Sake Brewery

3/5 PM: Brewery Visit, Interview with CEO, Sake
（T） Tasting(Overnight Stay at Farmhouse)

Day 3 AM: Katori Region Guided Tour

3/6 PM：Group Integration for Proposal（W） Preparation

Return Home

Group Project Topics◆ Accommodation (Day 2)◆Meals/personal items

3/4 Planning (at HU East Campus, CGEE 1F（M）

26 March(Tuesday)

Program Costs

TOTAL

Activities
Day 1 PM: Orientation/Team Building/Interview

Register Online by

Day 1: Orientation/Team Building

Site: Nabedana Sake Brewing
Date: 4 – 6 March, 2024

Participants will form a pair andconduct
fieldwork
andinterviews focused on sakebrewing, including visits to sakebreweries,
inorder
todisseminate "Japanese sake andsake culture" to the world in
multiple languages. Based on
their fieldwork, participants will
make an online presentation on
a Foundation Project ① andone of the two Elective Projects( ② or ③ ) following thefieldwork.
① Foundation: Creating areflection media (movie) on
Sake Brewery Visit“Despite the challenges, what
are the societal contributions
and significance of sustaining
traditional sake brewing?” As
part of promoting Japanese saketo overseas market, students
are to develop a short movie
documenting a) Nabedana ʻ sbusinessphilosophy,b)challenges
andsocietalcontributions (purpose)
ofpreserving the tradition ofJapanese sake, and c) insights
gained from learning thebrewery’s vision and work values.
AND② Elective A: Promoting andattracting
international
travelers to Katori Region“How can sake brewery visit act
as a hub/vehicle for triggering
inboundtourismamonginternationaltravelers?”
Analyze and present ways of
promotinglocal
inboundtourism
businessandinternationalization of theKatori Region using sakebrewery visit as a focal point.
OR③ Elective B: Propose foodand sake pairing ideas formore overseas outreach“Which foods from your country
match with sake?” Usingknowledge gained from sakeexperts and considering yourhome culinary traditions, whatkind of food menu would you
recommend paring with sake?
For what occasions?

Register Today!
1.
2.
3.

4 participants will be selected
Submit entry form by Jan. 19
HU will notify selection
results by Jan. 30, 2024

Questions?
Regarding program contents:
Jin Abe, Center for Global
Education and Exchange<jin.abe@r.hit-u.ac.jp>

Regarding application andregistration:
Educational Affairs Section 4<edu-gs.g2@ad.hit-u.ac.jp>