Bridgestone Innovation Park
From interaction with empathy to co-creation

April 21, 2022
Senior Vice President and Executive Officer,
Technology, Quality Management, Global CTO

Masato Banno

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1960

Tokyo Plant establishment

1962

Technical Center establishment

Contribution to motorization in JapanThe newest model plant in 60’s, with the newest plant layout
Produce the best products with collaboration of plant andtech center facing each other

Vision of Kodaira-Tokyo Renovation

Creation of a community
with regional society and Bridgestone
Built Employee apartments, hospitals, wellness facilities,
donated elementary school

Creating future value from Kodaira,the birthplace of Bridgestone’s technology

Contribution to the region‘s environment andteammate’s health
Plant greenscapes around facilities and managed exhaust andother emissions as well as noise and dust
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Global hub to generate new value through innovation
Begin from interaction with empathy toward Co-ideation, Co-R&D and Co-creation
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Co-creation

Interaction with empathy

Realize the value through Real X Digital
activities with co-creation partners
Create new businessesBuild mutual understanding from empathy
Explore seeds, ideas with various stakeholders

Co-R&D

Co-ideation

Research & develop utilizing expertise ofBridgestone and partners for value creation

Exchange ideas about concept of technology
and business model etc. and crystallize them

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Establish agile development which repeat the process “develop and test immediately”
by combining of Real (physical) X Digital- Maximize innovative value generated from co-creation 7/22

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How Bridgestone accelerates innovation
Innovation(Quality , Technology, Sustainability)

Social value and customer valueStrong real (physical) & digital combination

Technology / Business model / Design

DX* evolution“Co-creation”
Dan-totsu products / Dan-totsu solutions

DX for Bridgestone
DX for society & customers

Simulation and Algorithm

New workstyles（ABW*）

Measurement andanalysis technologies

Mastering rubber
Mastering road contact
Strong real

Accelerate innovation through co-creation with strong real & digital and new workstyles
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New workstyles to generate innovation

Activity Based Working

Transform culture that realizes both “each employee’s growth and happiness” and “growth of Bridgestone”
With partners, employees design various workstyles as they wish at anytime, in anywhere, with anybody

Co-working SpaceCafeteria

Open Innovation Hub

Lab. area

Rough Prototyping StudioFocus space

LoungeCo-creation Office

Lab. area

B-Mobility

Place forvarious workstyles

Fulfillingrecharging space

Office for co-creation
with external partners

Lab for co-R&D,
Integrated R&D area

Develop andtest immediately

Drive innovation by integrated transformation of both work places and workstyles
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Co-creation with Bridgestone’s global innovation sites

Core of technology innovation

Digital Garage
Technical Center

Rome, Italy

BridgestoneInnovation Park
Technical Center

Kodaira, Tokyo, Japan

Drive Co-creation between innovation sites in each region,
from Bridgestone Innovation Park as a global hub
11/22

Mobility Lab
Technical Center

Akron, OH, U.S.

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Framework of co-creation based on Bridgestone E8 Commitment

Corporate Commitment
Bridgestone E8 Commitment“Co-creation”
mobilizing Bridgestone’s core competencies“Co-creation” carrying
the dreams of humankind“Co-creation” with new teammatesin Bridgestone“Co-creation”
in exploratory business

Axis to drive management while
earning the trust of future generations

From interaction with empathyto co-creation

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“Co-creation” mobilizing Bridgestone’s core competencies
エンジニアリングチェーン
Engineering
Chain

Value “spiral-up”
by feedback to development

Real(Skill of Takumi)
Mastercraftsmanship

Material test data, measured data

Design know-how, test data, measured data

Designingtechnology

Rubber and manufacturing data,
craftsperson skills

Customer data of tire and mobility

Mfg.

Contact tosociety &customer

Manufacturing simulation“Digital Twin” connecting to market

Evaluation
technology

MaterialProductDev.

Material simulation

Tire performance simulation

DigitalMaterial Informatics
AI utilization
Solve the complexity ofrubber in micro-level

Tire model which can replicate
the complexity of rubber

System model adjusted for thecomplexity of rubber and tire

Modeling the complexity of rubber
in each process

AI modelSimulation

Modeling the change of tires after usage

Create Dan-totsu products, Dan-totsu solutions by connecting across engineering chain & value chain, EtoE
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“Co-creation” mobilizing Bridgestone’s core competencies‐Tire business‐: ENLITEN business strategy“ENLITEN” : innovative tire technology optimal for EV fitment

Evolve into “business strategy” with technology, product and business model :ENLITEN business strategy “a new premium for EV era”

Sustainability vs. business growth

Customization of tire performance vs.
productivity improvement & cost optimization
across value chain
Simultaneously create valuethat can sometimes be contradictory

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“Co-creation” with new teammates in Bridgestone
Global expansion of solutions business

Digital fleet solutions provider
Acquired in 2019, Europe

Digital fleet solutions provider
Acquired in 2021, U.S.

Bridgestone
Innovation Park

Digital Garage

Mobility Lab

Mining solutions
iTrack solutions business,acquired from TransenseTechnology in 2021,Australia

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Mining vehicle tire solutions provider
Acquired in 2021, Australia

“Co-creation” carrying the dreams of humankind
A moon exploration project with “team Japan*”

Extension* team Japan : mainly consisted of the Japan Aerospace Exploration Agency (JAXA) and Toyota Motor Corporation (Toyota)

Carry the dreams of humankind on the harsh lunar surface as a member of “team Japan*”‐tires evolve with every new dream‐

Rover for mobility on the lunar surface “Lunar cruiser”(co-development by JAXA and Toyota in 2019 – 2021)
17/22‐Go Farther. Go Anywhere‐

An unprecedented air-free tire with steel wool

“Co-creation” in exploratory business
Guayule business

Soft-robotics business“Plant to Produce Rubber” in arid zones
Explore toward commercialization

Explore Business model

Aim to commercialize in mainly U.S. in 2026
through co-creation with partners

Recycle business
Tire to Rubber & Tire to Raw Material
Explore technology
From tire to oil and chemical products

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Leverage Bridgestone’s core competencies “Mastery of rubber” and ”Mastery of road contact”
Continue to explore co-creation partners and aim for building business model

Aim to build recycle business with ensuring high-quality
Co-create with partners and promote ecosystem building to build
business model globally while leveraging each region’s characteristics
and strength

“Co-creation” in exploratory business :Soft-robotics businessSocial / customer issues

Declining birthrate & aging population
Needs for contactless (COVID-19 impact)
Work automation“Support mobility & movement of people andobjects with safety & peace of mind”

Pick things up “in the right way“ - Soft-robotics business- Support the lives of all individuals
through the power of rubber -Leverage in “Mastering rubber” “Mastering road contact”
Core technology : Rubber actuator (rubber artificial muscle)

Aim to establish business model based on co-creation
19/22Empowerment

“Co-creation” in exploratory business :Recycle business

EnergyEcology

 Toward the realization of material circularity, drive the commercialization of recycle which“renew” used tire to raw material with co-creation partners globally“Contribute to the developmentof a low-carbon, recycling-oriented society”“Toward 2050, Bridgestone continues to provide social value
and customer value, as a sustainable solutions company”

JapanThe advanced rubber and polymer material designtechnologies（Core competence：Mastering rubber）

Co-creation
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The crude oil refining technologies and foundational
basic chemical product manufacturing technologies※NEDO：New Energy and Industrial Technology Development Organization
Adopted as a part of "the Green Innovation Fund" of NEDO（※）
Conduct large-scale experiment till 2030 and aim for early commercialization, toward the social implementation of"chemical recycling technologies for used tires“

Unitedstates

Aim to “renew used tires to raw material such as PET, polyester yarn”, to prevail sustainable resource furtherIn addition, explore opportunities to co-develop technology to renew used tire to raw material of new tires

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Bridgestone’s Recycle business
Used tire = “resource”“Renew” tires to raw material
Create a society where tire value “circulates”

Preserving the environment for future
generations through the recycling of tires
Together with you

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Statements made in this presentation with respect to Bridgestone's current plans, estimates, strategies and beliefs and other statements that are not historical facts areforward-looking statements about the future performance of Bridgestone. Forward-looking statements include, but are not limited to, those statements using words such as"believe," "expect," "plans," "strategy," "prospects," "forecast," "estimate," "project," "anticipate," "may" or "might" and words of similar meaning in connection with a
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whether as a result of new information, future events or otherwise. Bridgestone disclaims any such obligation.

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