Press Start to Play the Future
Press Release

May 25, 2016TOKYO GAME SHOW 2016

Main Visual Chosen!
Special logo also revealed to mark 20 years

Accepting applications for exhibition booths until May 31 (Tue)
Computer Entertainment Supplier’s Association
Nikkei Business Publications, Inc.
The main visual for the Tokyo Game Show 2016 (held by The Computer Entertainment Supplier’s
Association (CESA) in cooperation with Nikkei Business Publications, Inc. (Nikkei BP)) has been chosen.

The illustrator Ippei Gyoubu produced the main visual this year as well. This work isa visualization of the 2016 theme “Press Start to Play the Future”. We are also
revealing a special logo to commemorate the Tokyo Game Show turning 20 thisyear! The main visual and commemoration logo will be featured in a variety ofsituations as a symbol of the Tokyo Game Show 2016. Look forward to seeing themaround.

Tokyo Game Show 20 Year
Commemoration Logo

TOKYO GAME SHOW official website: http://tgs.cesa.or.jp/english

1Comment from the creator, Ippei Gyoubu“The game world is moving from monitors to headsets, and at some point gamers will probably evenremove the headset. Is that world real or unreal? Games are creating the whole different concept of theworld! The Tokyo Game Show has continually delivered to us the history of those revolutions, and isturning 20 this year. I can’t wait to go see a new revolution.
Profile: Ippei Gyoubu
His profession is illustrator. He works mainly on illustrations and character design, in Japan and overseas. His major work
includes the 2011 Nike Free global campaign, the Osaka Pavilion mural for the Shanghai Expo 2010, the Sony Walkman
Ippei Gyoubu Model, the 2005 package for Coca Cola Japan’s Dr. Pepper, an Adidas Japan World Cup ad campaign,
package and image character design for Konami’s J.LEAGUE Winning Eleven Tactics as well as character design for SNK“CoolCool Toon”, etc. He has produced the main visual of the Tokyo Game Show since 2010. His latest work has involved
passionately engaging with visual works by designing multiple mechas for “Gundam Reconguista in G” and “Mobile Suite
Gundam Iron-Blooded Orphans”, as well as design work for “Kabaneri of the Iron Fortress” and “Sacred Seven”.
*Ippei Gyoubu’s official site: twitter.com/ippeigyoubu

 TGS2016

Accepting applications until May 31 (Tue)!

We are accepting applications for Tokyo Game Show 2016 exhibitions until May 31 (Tue).
(Accepting applications for Indy Game Corner [Type A] exhibitions until June 10 (Fri)).
Global game fans, media, and industry members have their attention turned to the Tokyo Game Show 2016. For
detailed information on running an exhibit at the show, see “For Exhibitor” on the official home page of the Tokyo
Game Show (http://tgs.cesa.or.jp/english). And for inquiries about running an exhibit, contact the Tokyo GameShow Management Office (tgs@nikkeibp.co.jp) of Nikkei Business Publications, Inc.

[Exhibitors Application Schedule]
Exhibition Application Deadline: May 31, 2016 (Tue)Booth Location Meeting: June 21, 2016 (Tuesday); For exhibitors who apply for 40 or more booths
July 1, 2016 (Friday); For exhibitors with less than 40 booths
Exhibitor Briefing:
July 1, 2016 (Friday)

 Event Outline for the Tokyo Game Show 2016
Event Title:
Organizer:
Co-Organizer:
Sponsor:Special Partner:
Dates & Times:

Venue :
Expected Number of Visitors:
Expected Number of Booths:
Admission:(Public Days)

TOKYO GAME SHOW 2016
Computer Entertainment Supplier’s Association (CESA)
Nikkei Business Publications, Inc.
Ministry of Economy, Trade and Industry (TBD)
DWANGO Co., Ltd.
September 15 (Thu), 16 (Fri) Business Day 10:00 – 17:00* Admission during Business Days is restricted to trade visitors and members ofthe press.
September 17 (Sat), 18 (Sun) Public Day 10:00 – 17:00* Doors may open at 9:30 a.m. on Public Days depending on the situation.
Makuhari Messe (Mihama-Ku, Chiba City, Chiba Prefecture)
Exhibition Halls 1 to 11 / Event Hall / International Conference Halls
230,000
2,000
Adults (Junior-high school age and older) On-site 1,200 yen (AdvancedPurchase: 1,000 yen)
Elementary school age and younger: Free2