SUSTAINABILITYREPORT
2015
Digest Version

REPORTING FRAMEWORKEDITORIAL POLICYABOUT THIS REPORT

To communicate initiatives intended to increase corporate value over the medium to long term, the Group

Periodreports financial and non-financial information in accordance with the following reporting framework. In
preparing these reports, the Group referred to the International Integrated Reporting Framework proposed by the International Integrated Reporting Council (IIRC).
In the following report, the Group describes for a wide range of stakeholders its fundamental management policies for achieving sustainable growth, clarifies the social and environmental issues that it seeks
to address, and proactively discloses the initiatives that it is taking to address those issues.

Annual Report

Sustainability Report

Operational Review

Financial Review

Digest Version

Full Version

This report focuses on data andactivities for fiscal 2015 (the period
from January 1 to December 31,2015), although it also includes
some information applicable toyears before and after fiscal 2015.
The contents of this Digest and theFull Version of the Sustainability
Report that are not historical facts
are forward-looking, aspirational,
and based on information current
as of the date of this summary andthe Sustainability Report. Actual
results may differ materially fromthose expressed in any forwardlooking statement.

Reference Guideline

ANNUALREPORT2015

ANNUALREPORT2015

Operational Review

Financial Review

SUSTAINABILITYREPORT2015

SUSTAINABILITYREPORT
2015

Digest Version

Full Version

Sustainability Reporting Guidelines(Version 4.0) (published by the
Global Reporting Initiative)

Organizational Coverage
This report covers the initiatives of
the Bridgestone Group, including
Bridgestone Corporation and subsidiaries and affiliates around theworld. Throughout the text,“Bridgestone” or “the Company”
refers to Bridgestone Corporation,
while “the Bridgestone Group” or“the Group” refers to all groupcompanies, including subsidiaries
and affiliates around the world.
Notes are provided where this
distinction does not apply.

OVERVIEW OF CORPORATE COMMUNICATION TOOLS
Library

Investor Relations

Responsibilities

http://www.bridgestone.com/
corporate/library/index.html

http://www.bridgestone.com/ir/
index.html

http://www.bridgestone.com/
responsibilities/index.html

OUR APPROACH TO SUSTAINABILITY REPORTING
disclosing non-financial information in this Sustainability Report as a

the Bridgestone Group has disclosed detailed information on ourcomplement to the Annual Report, which covers mainly financial

corporate website and published the CSR Report and the Environmental

information. Furthermore, this report is the Digest Version of theReport as tools to facilitate stakeholder understanding of our activities.

­Sustainability Report; more detailed information, including

To communicate the Group’s position on sustainability and related­Environment, Social and Governance (ESG) key performance

activities more effectively to our stakeholders, starting in 2016, we­indicators (KPIs), is disclosed in the Full Version of the Sustainability

are integrating the CSR Report and the Environmental Report and are

Report and on the website.

This Report

Regarding our approach to Corporate Social Responsibility (CSR),

Sustainability Report

Sustainability Report

Digest Version

Full Version

SUSTAINABILITYREPORT2015

SUSTAINABILITYREPORT
2015

Digest Version

Full Version

Conveying a summary of our position
on sustainability and related activities

Summarizing detailed content
regarding our position on sustainability
and related activities
URL
http://www.bridgestone.com/
responsibilities/csr/report/download/
index.html

1

Bridgestone Corporation

CSR Website

Our position on sustainability andthe latest activities and data
URL
http://www.bridgestone.com/
responsibilities/csr

THE BRIDGESTONE ESSENCE(CORPORATE PHILOSOPHY)

The Bridgestone Group’s mission is based on the words

communities where Bridgestone does business.

of its founder: “Serving Society with Superior Quality.”“The Bridgestone Essence” is composed of the above

To fulfill this mission, The Bridgestone Group has used thewords, integrated corporate culture, and diversity thatconcept of “foundation” to demonstrate the sustained

today’s company has inherited and a shared sense ofcommitment of employees to provide its customers withvalues that can be embraced by Bridgestone employees

world-class products and services and to serve thearound the world.

MISSION

FOUNDATION“Serving Society with Superior Quality”“Seijitsu-Kyocho” [Integrity and Teamwork]

We aspire to offer the best for our customers and to society, notSeijitsu-Kyocho is about adhering to principles of good faith as you

only in terms of our products, services and technology, but in all ofcarry out your work, in the way you treat others, and as you partici-

our corporate activities.

pate in and engage with society. It is about producing positive

Our commitment to quality stems not from want of profit,
but out of a passion for improving the safety and lives of people

outcomes by respecting a diversity of skills, values, experiences, genders, and races and fostering teamwork.

everywhere.
Through our Mission, we strive to be a company trusted by theworld — a company in which all of us can take great pride.

“Shinshu-Dokuso” [Creative Pioneering]
Shinshu-Dokuso is about envisioning the future and proactively
challenging ourselves to identify and develop innovations that willfurther benefit society and respond to customer needs — from thecustomer’s point of view. It is about unleashing creativity and innovation to develop new business domains and creating demand for
new and beneficial products through our own unique methods.

“Genbutsu-Genba” [Decision-Making Based on
Verified, On-Site Observations]Genbutsu-Genba is about taking the time to go on-site and personally verify the facts, then using those observations to make informed
decisions. It is about not being satisfied with the current situation,and making informed decisions that will lead us ever closer to ideal
products and solutions.

“Jukuryo-Danko” [Decisive Action after
Thorough Planning]
Jukuryo-Danko is about investigating all options and the full range ofpossibilities, giving careful thought as to how to execute the decided
course of action. It is about identifying what is necessary and deciding on a vision. And once a decision and course of action isdetermined, it is about moving forward with a sense of urgency.

CONTENTS
1 REPORTING FRAMEWORK

6	MOBILITY

2 THE BRIDGESTONE ESSENCE

7 PEOPLE

3 COMMITMENT OF MANAGEMENT

8 ENVIRONMENT

5 BRIDGESTONE’S APPROACH TO SUSTAINABILITY

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BRIDGESTONE GROUP AWARDSSUSTAINABILITY REPORT 2015 Digest Version

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COMMITMENT OF MANAGEMENT

Masaaki Tsuya (Left)
Member of the Board
CEO and Representative Executive Officer
Concurrently Chairman of the Board

Kazuhisa Nishigai (Right)
Member of the Board
COO and Representative Executive Officer

Sustainability as our core business strategy
This past year marked an important milestone as the United
Nations adopted 17 sustainable development goals (SDGs)

core business. In addition to tires for automobiles, ouraimed at helping define those issues around which all

involvement in providing mobility solutions to the mining

people can engage in order to achieve the goals of a moreindustry and other commercial industries involved in theprosperous, equitable and sustainable world. It was alsotransport of people, goods and products offers opportunities

a year when the world community called into question

for doing so more efficiently and in ways that are more envi-

how companies relate to society. In my view, it seems thatronmentally friendly. We will center our innovation activities

business is now viewed with more and more skepticism.

on technologies and solutions that will support these

Personally, I consider both companies and individuals

opportunities and which will benefit society and our planet.

to be social beings. As we operate our business, we are

Building trust and respect both in our communities

also responsible for meeting society’s expectations, as

and with our employees is essential for our sustainable

well as the diverse and varied expectations of stakehold-growth. Therefore, we are committed to contributing

ers, expectations that are always changing and evolving.

to improvements in the way people live and work with

Companies that are unable or unwilling to meet — anda special focus on initiatives which support three themes:

exceed — these expectations and provide solutions willcontributing to a safer society; accessible and inclusive

not grow. It is my belief that our company, in particular,

education; and promoting healthier communities.

must offer new ways to address and resolve society’s

The state of our environment represents one of the truly

many issues through the use of our innovative mindset andpressing issues facing humankind today. It is no exaggera-

sophisticated technologies. I believe society fully expects

tion to say that our Earth is at risk. It is therefore imperative

us to employ that innovative approach and our world classthat we offer ways to address this crisis through bothtechnologies to contribute to a sustainable society.

technology and our social systems. We must accelerate

Of the many issues we all face with regard to sustain-

our environmental initiatives, not just at the individual

ability, I believe that the Bridgestone Group is well positioned

company level, but through activities by and throughto leverage its businesses to focus on addressing concerns

global industry associations such as the Tire Sector groupin the areas of mobility and the environment, while at theof the World Business Council for Sustainable Development.

same time ensuring that the places where we work are
better places to live.
3

Obviously we are very closely connected with mobility,
meaning the movement of people and things — it is our

Bridgestone Corporation

In order to grow as a company while simultaneously
addressing issues related to sustainability, one approach isto focus on the evolution from providing “goods” to pro-Worldwide Partner, and will communicate to the world theviding “goods + services.” For instance, one area of our

Bridgestone message —“Chase Your Dream”— throughbusiness involves the sale of large tires for mining applica-

the highest level of performance, products and services.

tions. This is an area where quality requirements are
Another area of our business relates to the supply of con-Creating common value with our customers
and society

veyor belts to mines, for which quality demands are also

Meanwhile, we fully understand that our responsibility

stringent. Until recently, we responded to the customers’

and obligation “To Serve Society with Superior Quality”

needs for each of these product lines through separate

includes an unwavering commitment to the safety of ourbusiness units concentrating on the products themselves.

employees in all our facilities, full compliance with appli-

Moving forward, we will propose combined product andcable laws and regulations, as well as mitigating risk in allservice packages. The new offerings will go beyondof our operations.

rigorous and efficiency considerations are paramount.

merely supplying tires or belts to customers and instead

In 2015, Bridgestone unveiled its Quality Mission

will employ technology to monitor mine conditions andStatement which joins the Safety Mission Statement, therecommend product and service combinations that pro-Environmental Mission Statement and the Bridgestone

vide optimum efficiencies for the mine operators, as well

Essence to comprise the full Bridgestone Essence

as provide services that can identify need for new prod-

Framework. This third component of the Framework is

ucts or services before a breakdown or a problem occurs.

intended to highlight and bring into full focus our stead-

Should a problem occur, however, we will respond promptly

fast commitment to society that quality is at the core ofand be in the best position to provide the product and

all we do and who we are. Going forward, we will con-service combinations most useful to the customer. Thistinue to work to further enhance, instill and promote

approach will enable us to use resources more efficiently

quality initiatives globally throughout the Group, all as

throughout the product’s service life. It will also generatearticulated by the Bridgestone Essence Framework.

social value by enhancing the management of products at

Four years have passed since Kazuhisa Nishigai, ourthe end of their useful lives thereby further reducing the

COO, and I joined together as a new management teammining customers’ environmental impact. As we shift

began our journey of management reform. I believe 2016

from selling individual products to providing solutions,will prove to be a meaningful time for reflection as we

our goal is to be the partner of choice for companies fromconsider the next stage of these reforms and the further

the time the mine is in its development stages throughdevelopment and growth of our business. This year also

the full course of its operations, with our business grow-marks our debut as an Olympic Partner at the Olympic

ing both in terms of customer value and social value.

Games Rio 2016. Organizationally, we have taken our first

By developing these solutions in a variety of sectors

steps in developing new business models, including theto address social issues related to the environment andlaunch of the mining solutions company mentioned ear-mobility, I am convinced that not only we will securelier. For these reasons, I believe this will be a significant

a sustainable competitive advantage as a business but

year for Bridgestone. Going forward, we will continue to

we will be helping to build a sustainable society.

strive to become a truly global company and one that is“Dan-Totsu” in all aspects of our business. We will work to

About Bridgestone’s Worldwide Olympic
Partnershipfulfill our social obligations and responsibilities, pursue

Bridgestone is participating in the Olympic Movement aswith our customers and society as a whole.

a sustainable society and strive to create common value

a Worldwide TOP Partner of the Olympic Games and the
Olympic Winter Games through the summer of 2024. The
Olympic Games span a variety of segments and groups,

Member of the Board
CEO and Representative Executive Officer
Concurrently Chairman of the Board

which I believe makes it a truly global and universal plat-

Masaaki Tsuya

form. Bridgestone operates in alignment with its missionof “Serving Society with Superior Quality” and endorses
the fundamental principles of the Olympic Movement,
which is to place sport at the service of the harmonious
development of humankind, with a view to promoting apeaceful society and the preservation of human dignity.
For these reasons, we are extremely proud to become a
SUSTAINABILITY REPORT 2015 Digest Version

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BRIDGESTONE’S APPROACH TO SUSTAINABILITY
Based on its mission of “Serving Society with Superior

Based on these beliefs, we not only ensure compliance

Quality” as declared in the Bridgestone Essencewith the basic social norms and rules underpinning our(corporate philosophy), the Bridgestone Group placescontinued existence as a corporate entity, but also

importance on its shareholders’ success, as well as

contribute to resolving social issues through innovation

contributing to the development of society. As a global

and cutting-edge technologies. We are able to extend

leader in the tire and rubber industries, we aim forour value beyond our customers to society, as a whole,sustainable growth as a company that contributes toand build trust and respect by contributing to community

the creation of a sustainable society while embracing ourdevelopment. After considering materiality from a variety

responsibility to future generations.

of perspectives as described below, we recognize
Mobility, People, and Environment to be priority areas.

MOBILITYPEOPLEENVIRONMENT

The Bridgestone Group is the world’s

The Bridgestone Group develops busi-

Protecting the environment is one oflargest tire and rubber company,

ness activities with approximately

the most critical social issues faced byexceedingly engaged in the movement

145,000 employees in over 150 coun-

humanity, and Bridgestone recognizesof people and goods. We contributetries around the world. We build trustthat industry as a whole has an impor-to the sustainable growth of a mobile

and respect in communities by contrib-

tant role to play for it. Having establishedsociety, providing optimal modes ofuting to a safer society, accessible andthe Long-term Environmental Vision formobility for people and society in the

inclusive education, and promoting

the year 2050 and beyond, as well as

areas of accessible mobility, safe trans-

healthier communities. Through these

mid-term targets for the year 2020, theportation, and smart mobility throughactivities, we contribute to the better-

Bridgestone Group is focused on busi-

Bridgestone’s latest technologies andment of society in the countries where

ness and the environment, creating

innovations.

we develop business through the people

value through products and services,

we employ. As a result, the Bridgestone

while engaging in efforts to reduceGroup aims to build trust and respect bothour own environmental loads.

in communities and with our employees.

MATERIALITY APPROACH
The Bridgestone Group considers priority areas byusing a twofold approach: value chain analysis toascertain and assess the current impact of ourbusiness on society; and analysis of social issues
to identify those which can be solved with
Bridgestone’s technology and innovation. The
identification of social issues is conducted basedon materials from the United Nations (including
SDGs*), and the World Business Council for Sustainable Development (WBCSD) and reflects theconcerns of various stakeholders. These materials
were reviewed internally by working teams as well
as by external stakeholders, and then evaluated asimportant initiative content for Bridgestone Group.

5

Bridgestone Corporation

Strong SDG linkage
We are reviewing our business and sustainability strategy against theSDGs to identify specific goals where we can contribute to solutions
by using our core competencies.
* At the United Nations Sustainable Development Summit in 2015, world leaders
adopted the 2030 Agenda for Sustainable Development, which includes a setof 17 Sustainable Development Goals (SDGs) to end poverty, fight inequality andinjustice, and tackle climate change by 2030.

MOBILITYISSUES AND OUR APPROACH
The Bridgestone Group is the world’s largest tire andeconomic development, we will play a leading role inrubber company. We have achieved corporate growth bycontributing to the sustainable growth of a mobile

providing advanced, high-quality products and services

society, responding to quantitative increases in demand,

throughout the world indispensable to the mobility ofdiverse mobility needs, and demands for mobility that arepeople and goods, including tires for passenger cars,

safe and secure, as well as qualitative demands for mobility

trucks, buses, airplanes, motorcycles, bicycles, and con-advancements through our core competencies, technology,

struction and mining vehicles, as well as anti-vibrationand innovation. We believe, by addressing mobility issues

rubber and other automobile components. Goingand contributing to solving them, we will be able to have aforward, in anticipation of population growth andcompetitive advantage in the industry simultaneously.

Contribute to a safe and secure mobile society with CAIS*1
CAIS is a general term for Bridgestone’s tire-sensing technologies,

To classify the road condition

which provide value to consumers by collecting and analyzing tire
contact area data and using this information to classify road con-

To classify up to 7 different road conditions

ditions. In 2015, Bridgestone realized the world’s first*2 practicalapplication of this tire sensing technology with classification ofroad conditions. This technology classifies the road conditions
into seven different states (dry, semi-wet, wet, slush, fresh snow,
compacted snow, and ice) through an onboard system in real time.
Bridgestone promotes technological development for not only
tires but also entire systems in support of a safe and secure
mobile society.
*1 Contact Area Information Sensing. CAIS is a registered trademark of the Bridgestone Corporation.
*2 A
 mong tires equipped with classification of road condition technologies(Source: Bridgestone research, November 2015)

Mining solutions creating social value and customer value
in mining operations
The Bridgestone Group manufactures tires for mining equipment

the Group that until now

vehicles and develops a conveyor belt business used for carrying

were sold separately. Thisore and other mined materials. There are only a limited number ofapproach enables us tocompanies in the world that manufacture these tires, especiallycreate new value for thethose for massive mining vehicles, as they require advanced man-customer, and from theufacturing technologies and specialized, large-scale equipment.

suppliers’ point of view,To provide customers with safer and more efficient mobility in

we aim to become the partner of choice. Additionally, we think weharsh mining environments, we offer a solutions business providing

are able to create social value from an environmental perspective,

comprehensive support, from services to IT. We combine mining

as this approach enables efficient tire utilization by conserving

vehicle tire and conveyor belt products strategically positioned byresources and reducing tire disposal.

SUSTAINABILITY REPORT 2015 Digest Version

6

PEOPLEISSUES AND OUR APPROACH
The Bridgestone Group conducts business in over 150

communities in the countries where we do business.

countries around the world. Based on our founder’s

To this end, it is essential we strengthen relationships ofmotto “For the Welfare and Happiness of All Mankind,”trust with the 145,000 Group employees engaged in

Bridgestone believes in the importance of building

business and social contribution activities. By continuing­relationships of trust with local communities, as well as

to be a true contributor to the betterment of society, thecontributing to the development of and providing

Bridgestone Group aims to grow sustainably alongside its

support for people’s lifestyles and education in local

local communities.

Contributing to a safer society

TOPICS

Brake and Tire Watch (South Africa)
In association with FleetWatch magazine and other industry partners, BridgestoneSouth Africa (Pty) Ltd. has participated in Brake and Tire Watch, a program aimed at
empowering traffic officials to identify unroadworthy vehicles on the roads, as well as
to increase transport operator awareness on efficient braking and tire checking. Traffic authorities are trained in the importance of safe tires, tire faults, functional brakes,
and other visual safety components. Trucks or buses found to be unroadworthy arethen removed from the road and issued discontinuation notices. So far, the program has
trained more than 1,200 traffic officials and inspected more than 400 vehicles, ofwhich 60% were not in roadworthy condition. Through these activities, Bridgestone­contributes to a safer society.

Accessible and inclusive education

TOPICS

Bridgestone’s free vocational education support (Indonesia)
P.T. Bridgestone Tire Indonesia (BSIN) provides free-of-charge industrial training andeducation to high-school graduates in the Loka Latihan Kerja P.T. Bridgestone Tire
Indonesia school (LLK-BS). LLK-BS was set up in 1982 for the purpose of producing
a skillful and reliable workforce to support Indonesian industry. The LLK-BS students,
many of whom still lack the skills necessary to work in industry, are recent graduatesof vocational high schools. The school is located in the premises of the P.T. Bridgestone
Tire Indonesia Bekasi plant. Depending on their grades, the students have thechance to be employed by Bridgestone, while students not hired by Bridgestone are
employed by other companies. We provide accessible and inclusive education
through these activities.

Promoting healthier communities

TOPICS

Tire collection and the fight against dengue (Costa Rica)
Dengue virus is a serious health problem in Costa Rica and other tropicallocations. Worn stockpiled tires can facilitate mosquito breeding which can increase
health problems in the population. Bridgestone de Costa Rica (BSCR) has worked with
the Ministry of Health of Costa Rica with monthly tire collection campaigns for proper
waste treatment through co-processing. In 2015, 2,000 tires were collected andproperly disposed of as part of the program.

For details, please visit our website
URL http://www.bridgestone.com/responsibilities/corporate_citizenship/

7

Bridgestone Corporation

ENVIRONMENTISSUES AND OUR APPROACH
It is expected that by 2050 the world population will sur-competencies and contributing to building a sustainable

pass nine billion*1 and the number of automobiles willsociety. Consequently, we are able to extend our value

increase to 2.4 billion.* With the increased demand forbeyond our customers to society as a whole. Based on

automobiles accompanying the growth in population andthis philosophy, we are guided by our Environmental

improved living standards, the world will face significant

Mission Statement and Long-term Environmental Vision tochallenges related to climate change, resource scarcity,

direct our activities.

2and biodiversity loss. As a global company, the BridgestoneGroup is addressing these challenges by utilizing our core

*1 World Population Prospects: The 2012 Revision (United Nations, 2013)*2 P rojection of World Energy and Transport Demands Mainly in the Automobile
Sector (The Institute of Energy Economics, Japan, 2012)For details, please visit our website
URL http://www.bridgestone.com/responsibilities/environment/index.html

Bridgestone Group Long-term Environmental Vision for 2050 and Beyond

Tires made entirely of natural rubber components from guayule
In 2015, we made significant strides toward the Bridgestonematerials, is harvested

Group’s goal of using 100% sustainable materials with the success-from the Hevea brasilien-

ful creation of the first tire to use natural rubber derived only fromsis rubber tree, primarily

guayule. From the cultivation of the guayule to the extraction andgrown in tropical regions

purification of its natural rubber, this tire was created through theof Southeast Asia.

application of Group technologies in natural rubber assessment,
tire manufacturing, and evaluation and all other processes.
Tire demand is expected to increase in conjunction with global

The Bridgestone Groupwill promote sustainableprocurement to alleviate the overconcentration of natural rubber

population growth and the advancement of motorization; thus, it

production in certain regions through policies aimed at theis predicted that there will also be an increase in the consumption

expansion and diversification of sustainable resources, includingof natural rubber. At the same time, approximately 90% of all

the research and development of guayule, which can be c
­ ultivatednatural rubber, which accounts for a large proportion of tire raw

in arid regions.

For details, please visit our website
URL http://www.bridgestone.com/responsibilities/environment/index.html

SUSTAINABILITY REPORT 2015 Digest Version

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ENVIRONMENT

Contributing to improved fuel economy with “ologic”, an entirely new tire concept
When a vehicle is in motion, a variety of resistance factors are

the World Solar Challenge, the world’s top solar car race.

working against it, including air resistance and tire rolling resis-

The Bridgestone Group aims to reduce CO2 emissions throughtance, all of which reduce driving performance. Minimizing thisimprovements to vehicle fuel efficiency by promoting the reduc-resistance enables the vehicle to use less energy, which leads totion of CO2 emissions within manufacturing processes, as well as

improved fuel performance. The Bridgestone Group’s low fuelthe technological development and global sales of more fuelconsumption tire technology “ologic” realizes superior perfor-­efficient tires.

mance through the following two features:(1) These tires have a large diameter and high internal pressure(high inflated air pressure), which significantly reduce tire*1 Comparison of tires employing “ologic” technology (Size: 155/70R19; Inflated
air pressure: 320 kPa) and conventional tires (Size: 175/65R15; Inflated airpressure: 210 kPa) having the same load capabilities.

deformation from contact with the road surface and lower­rolling resistance.
(2) T he tire’s narrow tread design lowers air resistance, an imporStandard tires

tant factor linked to improved vehicle fuel efficiency.
Furthermore, by optimizing the material, structure, and patternof the rubber and reinforcement layers, the rolling coefficient ofLarge diameterand high internalpressure

resistance is reduced approximately 30% compared to conventional standard tires. At the same time, safety performance interms of vehicle handling on wet road surfaces is increased byapproximately 10%.*1“ECOPIA with ologic” tires employing “ologic” technology arestandard equipment on the revolutionary i3 electric vehicle develNarrow width

oped by BMW. They are also used on solar cars participating in
For details, please visit our website
URL http://www.bridgestone.com/responsibilities/environment/mission/emissions.html

TOPICS

Bridgestone Group Strengthens Resolve to Contribute to Sustainable Natural Rubber Economy
In an effort to realize a sustainable natural rubber economy, theTo encourage enhanced CSR among suppliers and throughout theBridgestone Group endorsed the International Rubber Study Group

entire supply chain, the Bridgestone Group promoted initiatives(IRSG) proposed by the Sustainable Natural Rubber Initiatives (SNR-i),*2

including the confirmation of supplier CSR efforts based on CSR

and in February 2016, announced its participation in the planning ofProcurement Guidelines established by Bridgestone. As the natural

those activities. SNR-i established guidelines targeting the following

rubber supply chain is very large, complex, and often fragmented,

five domains within the supply chain.

active participation in SNR-i allows Bridgestone to reach a broader• Support the improvement of natural rubber plantation productivity• Enhance natural rubber quality• Support forest sustainability through the protection/conservation of protected areas• Demonstrate appropriate water management• Demonstrate the highest respect for human and labor rights
Companies observing these guidelines will engage in voluntary activities and promote ongoing improvements related to these initiatives.

9

Bridgestone Corporation

number of stakeholders and like-minded organizations in pursuit of
its Long-term Vision of “100% sustainable materials” and “in balancewith nature.”*2 S ustainable Natural Rubber Initiatives (SNR-i) are activities established by the International Rubber Study Group (IRSG) aimed at establishing a sustainable
natural rubber economy in harmony with the three pillars of economics, theenvironment, and society targeting the natural rubber supply chain, fromproduction to consumption.

BRIDGESTONE GROUP AWARDSThe Bridgestone Group established an annual recognition

becoming a truly global company and “Dan-Totsu”—theprogram, the Bridgestone Group Awards, which is open toabsolute and clear leader—in all aspects of our businesses.

all Bridgestone Group companies and employees.

We are utilizing the program to instill the Bridgestone

This recognition program confers the Bridgestone

Essence within the Group and to further advance man-Group’s highest level of awards to promote a greater

agement functions in each strategic business unit (SBU).

employee awareness of corporate activities based on the

The 2016 awards comprised five categories:

Bridgestone Essence and to foster a sense of unity among“Bridgestone Group Award for Achievement,”

Group employees. Aimed at the cultivation of a global“Bridgestone Group Award for Contributions to Society,”

corporate culture, this recognition program also serves to“Bridgestone Group Award for Environmental Excellence,”

extend a message of gratitude for daily achievements by“Bridgestone Group Award for Risk Management,” andmanagement and Bridgestone employees around the“Bridgestone Group Award for Education.” Award submissions

world. It also instills hope for further activities linked towere chosen by a selection committee using the SBU as theongoing improvements and innovation, and the creation

basic framework, and then each award proposal was deter-of value for society and customers. This program is anmined through reviews by global management members.

important tool for achieving the Group’s ultimate goal of(Date of ceremony: March 30, 2016)

For details, please visit our website
URL http://www.bridgestone.com/responsibilities/csr/report/award/index.html

Bridgestone Group Awards 2016
Title

Recognized activity

Award winning team

Bridgestone Group Award for Achievement

Contribution through global/regional brand strategy by
REGNO/POTENZA development

Bridgestone Corporation
Bridgestone Tire Japan Co., Ltd.
Bridgestone Americas Tire operations, LLC

CoreGard™ Technology: The Next Generation inClass A Fire Protection

Firestone Building Products Company, LLC

Happy Tangram Education-Support Project

Bridgestone (China) Investment Co., Ltd.

Bridgestone Group Award for Contributions to Society

Bridgestone Group Award for Environmental Excellence BioMass Boiler Project

Bridgestone de Costa Rica, S.A.

Bridgestone Group Award for Risk Management

PSM Fire Emergencies User Interface “Fireway”

Bridgestone Hispania S.A.

Bridgestone Group Award for Education

Bridgestone’s free vocational education support
in Indonesia

P.T. Bridgestone Tire Indonesia

SUSTAINABILITY REPORT 2015 Digest Version

10

Bridgestone Corporation
1-1, Kyobashi 3-chome, Chuo-ku, Tokyo 104-8340, Japanwww.bridgestone.com

May 2016