Bridgestone Corporation
1-1, Kyobashi 3-chome
Chuo-ku, Tokyo 104-8340, Japan
https://www.bridgestone.com/For Immediate Release
Contact: Keith Cawley
CawleyKeith@bfusa.com

Bridgestone Drives Premium Performance Through Tires and Beyondat the Olympic and Paralympic Games Paris 2024•••

Bridgestone is providing premium tires for more than 1,000 vehicles tohelp keep the official Olympic and Paralympic fleet in motion.
Beyond tires, the company is also supporting athletes, staff andoperations through road safety education, automotive service, highperforming sports equipment, and more.
Bridgestone’s contributions to Paris 2024 are designed to showcase its
commitments to safety, sustainability, inclusivity and innovation.

Tokyo (July 2, 2024) – Bridgestone Corporation (Bridgestone) is proudly contributing
a variety of tires, services and performance products at the Olympic and Paralympic
Games Paris 2024. As a Worldwide Olympic and Paralympic Partner, Bridgestone iscommitted to helping support and enhance the experience for all athletes, staff, fansand visitors in Paris.
Bridgestone is a global leader in tires that drive premium performance. The
company’s contributions to Paris 2024 operations and activities are designed toshowcase how we are creating social and customer value through safety,sustainability, inclusivity and innovation.
These efforts include:••••

Advanced tires and automotive service for Paris 2024 fleet vehicles;
Road safety education for Paris 2024 drivers;
Collaboration with fellow Paris 2024 partners to advance inclusive andsustainable transportation options at the event; andHigh-performance golf products and adaptive sports equipment for Olympic
and Paralympic athletes.

“The Olympic and Paralympic Games are powerful platforms that unite and inspire
people around the world through emotion and performance,” said Laurent Dartoux,Management Board Chair and Group President, Bridgestone Europe Middle East andAfrica (BSEMEA). “The objectives of the Olympic and Paralympic movements closelyalign with Bridgestone’s mission ‘Serving Society with Superior Quality’ and our vision
to create a more sustainable world for future generations. Through our support for
Paris 2024, we are promoting and demonstrating our shared values to ouremployees, our communities, and our customers.”
Advanced Tire Performance and Service for the Paris 2024 Fleet
As the Official Tire of the Olympic and Paralympic Games, Bridgestone is helping keep
the official Olympic and Paralympic fleet in motion. Bridgestone is providing a varietyof its premium tires for more than 1,000 of Toyota’s newly-provided vehicles.
This product offering includes the new Bridgestone Turanza 6 and the Bridgestone
Alenza 001 tires featuring the company’s advanced ENLITEN technology. ENLITEN is acombination of cutting-edge technologies and materials designed to optimize
performance, durability, and/or sustainability characteristics.¹ Through ENLITEN,Bridgestone will continue to design premium tires to fit the evolving performanceneeds of its customers and the future mobility ecosystem, particularly EVs.
Bridgestone is also providing its high-performing motorcycle tires for more than 20motorcycles used in support of Paris 2024 road course events. These provisions
include tire fitments for a prototype Kawasaki hydrogen motorcycle.
More than three dozen Bridgestone-owned Speedy and First Stop tire andmaintenance service centers will be on call during Gamestime to support all fleet tires
and passenger vehicles. These locations throughout the Paris 2024 venue footprintwill provide tire checks and related automotive service for the nearly 3,000 cars
operating at the Olympic and Paralympic Games. Speedy will also provide glassrelated services, including windshield repair and replacement.
Road Safety Training for Paris 2024 Drivers
To promote road safety, Bridgestone created an e-learning education model as partof a training series for drivers. The training will be offered to the nearly 4,000
volunteer drivers before they get behind a wheel to pilot the Paris 2024 fleet. Themodule highlights the important role tires play in vehicle safety and performance. It
also offers tire care tips for checking tread and maintaining proper inflation.
Collaboration to Advance Accessible and More Sustainable Transportation
In addition to supporting the 100%-electrified Toyota passenger vehicle fleet,
Bridgestone is providing tire fitments designed to help maximize a number Toyota’shydrogen-powered and inclusive mobility offerings. This collaborative support for
emerging innovation vehicles includes tires fitted for 500 Hydrogen-fueled Toyota
Mirai Fuel Cell Electric Vehicle (FCEV) cars and two Hydrogen-fueled FCEV buses. It
also includes tires fitted for 250 Toyota zero tailpipe emission electric Accessible
People Movers (APM) that will transport athletes, staff, and fans during the Games.

The APMs are vehicles specifically designed for people with physical disabilities. They
are fitted with Bridgestone Ecopia EP150 tires designed to provide a comfortableriding experience and low rolling resistance efficiency that can help maximize
fuel/energy consumption.
Bridgestone also will supply more than 600 bicycles for alternative options of nonmotorized transportation. Bridgestone is partnering with Decathlon, an international
sporting goods manufacturer based in France and Official Partner of Paris 2024, tomake the bikes available across Paris 2024 venues and in the Olympic and ParalympicVillage. The bicycles will be available to athletes, volunteers and staff for convenientand efficient transportation where car travel is not necessary. After Paris 2024
concludes, Bridgestone will partner with Ville de Paris to donate approximately 500 of
the bikes locally to community organizations.
High-performance Sports Equipment for Olympic and Paralympic Athletes
A number of Olympic and Paralympic athletes competing at Paris 2024 will helpdemonstrate how Bridgestone innovation and premium performance extends beyondtires.
Bridgestone Golf products and technology will be on display at the Paris 2024 men’s
and women’s golf events. Numerous professional golfers who use Bridgestone golfballs have qualified for the Olympic Games Paris 2024. In support of these athletes,
the company is providing approximately 3,500 high-performance golf balls for use on
the tournament practice range.
Additionally, numerous adaptive athletes from the United States and Japan will use
Bridgestone rubber and equipment during competition at the Paris 2024 ParalympicGames. Bridgestone engineers, designers and materials experts have leveraged theirtire and rubber experience to explore rubber applications for several sports. These
innovation opportunities include the use of Bridgestone tire rubber for gloves,wheelchair hand rims, prosthetic running blades, spike plates, wheelchair tires, andmore.
Bridgestone’s work with global athletes is designed to inspire people of all
backgrounds and abilities to overcome adversity and chase their dreams. Currently,
Bridgestone is partnering with 40 Olympians, Paralympians, and hopefuls torepresent the brand as Team Bridgestone athlete ambassadors.
“Bridgestone has driven innovation for nearly a century – and we continue to build onthat legacy today through advanced tire technologies and beyond,” added Dartoux.
“We are proud to support Paris 2024 athletes and operations with products, services
and solutions where our technological know how can be of help. It demonstrates ourcommitment to more sustainable premium performance – because what reallymatters is that we enable all people to perform at their best for generations tocome.”
Bridgestone’s support for the Olympic and Paralympic Games aligns with theBridgestone E8 Commitment, which consists of eight Bridgestone-like values startingwith the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease,Empowerment). Our Bridgestone E8 Commitment guides the company’s efforts to help
create a more sustainable world. Through its Worldwide Olympic and Paralympic
Partnerships, the company is delivering on its commitments to “Emotion” and“Empowerment.”
Additional information about Bridgestone’s Worldwide Olympic and Paralympic
Partnerships can be found online at Bridgestone.com/olympics/.
¹ The specific ENLITEN technology attributes vary by tire product. Results may vary depending upon
proper tire and vehicle maintenance, road conditions, and driving habits.
The Bridgestone Turanza 6 is designed to provide improved fuel efficiency or extended battery range(depending on vehicle type), delivering a reduction of 4% in rolling resistance versus its predecessor andoffering best-in-class EU label A-grade in rolling resistance in selected sizes. The material technology inthe product is designed to increase durability by 22% compared to its predecessor. This means the tireneeds to be changed less frequently and can help reduce the consumption of raw materials in the longterm. The Turanza 6 was also developed through Bridgestone’s new virtual tire development technologythat helps Bridgestone predict tire performance in different conditions before physically building
prototypes. In the development phase, this approach leads to a savings of 21% of raw materials and CO2emissions, while cutting 60,000 kilometres and 7.7 tonnes of CO2 from outdoor testing.
The Bridgestone Alenza 001 tire with ENLITEN features a tire casing designed to reduce rolling resistanceand help improve fuel/energy efficiency. The material technology in the product also is designed toincrease durability and extend the lifespan of the tire by up to 11 percent vs. previous comparable
Bridgestone products. This means the tire needs to be changed less frequently and can help reduce theconsumption of raw materials in the long-term.

About Bridgestone Corporation:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe andsustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally andconducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse productportfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people
around the world move, live, work and play.
About Bridgestone Corporation’s Worldwide Olympic and Paralympic Partnerships:
Bridgestone proudly became a Worldwide Olympic Partner in 2014 and a Worldwide Paralympic Partner in 2018.
Bridgestone is dedicated to delivering products, services and solutions that improve the way people move, live,work and play, and its commitment to the Olympic Movement and Paralympic Movement continues a history ofsport and innovation dating back more than 100 years. As a worldwide partner, Bridgestone has marketing rightsthat include its full range of tires, tire services and selected automotive vehicle services, self-propelled bicycles,
seismic isolations bearings, and a variety of building and industrial products.

About Team Bridgestone:
All Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships are designed to empower
people of all backgrounds and abilities to persevere through adversity and perform at their best, no matter what. In
support of these efforts, the company is currently partnering with more than 40 inspiring Olympians, Paralympians,
and hopefuls from ten countries and over 20 sports to serve as Team Bridgestone brand ambassadors on the Road
to Paris 2024.

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