Introduction

03
04

Defining your relationship with Lloyd’sReferring to Lloyd’s

05

Using the Lloyd’s Delegated Claims
Administrator logo

Examples
08 Website – homepage
09 Website – product page
10 Presentation slides
11
Stationery, social media and email signatures
12	Publications, brochures and corporate reports
13

Contact details

Lloyd’s Delegated Claims Administrator
Brand Guidelines

02

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Introduction
These brand guidelines are designed to help you
understand how to bring the Lloyd’s brand to life inyour communications.
It is important to apply these guidelines, as the Lloyd’s
brand is our most powerful asset. Using it correctly helps
to ensure it remains recognisable, consistent across theworld, and retains its value.

Legal Notice
These guidelines do not address
local insurance regulatory
requirements, including
advertising restrictions andprohibitions, which may be
imposed in some jurisdictions(including the US), on market
participants, capital providers
and others.

Using the Lloyd’s brand can provide assurance of thequality of the service to expect. When using the Lloyd’s
name or logos, the most important consideration ismaking sure that the customer understands exactly
who is the insurer and responsible for their claim.
If you would like any further information or advice
about the Lloyd’s brand, please contact
marketing@lloyds.com

Certain uses of the Lloyd’s
name and/or Lloyd’s logos
which might be permissible
under these general guidelines
might nevertheless constitutea violation of local law. You
should take your own advice
as to the legal and regulatory
requirements that may apply.
In a number of jurisdictions(including the US) there arestrict rules that limit the extent towhich Lloyd’s can be promoted.
This may include restrictions
or references to Lloyd’s and onreferences to the association of
Lloyd’s with particular products.
It is important that in addition tothese guidelines you ensure all
local laws and regulations are
met in this regard.
Please contact
LITA@lloyds.com if you would
like further guidance.

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Defining your relationship with Lloyd’s
You may refer to Lloyd’s on your general promotional
material. When referring to Lloyd’s, it is important thatyou use specific phrases to clarify your relationshipwith Lloyd’s. This is to ensure that the customer always
understands who is responsible for agreeing their claim.
General promotional material
You may not incorporate Lloyd’s into your company name. You should use the statementthat clarifies your organisation’s relationship with Lloyd’s as below:– [Your company name], Delegated Claims Administrator at Lloyd’s– [Your company name], providing claim services to Lloyd’s underwriters
Claims services provided to underwriters at Lloyd’s– Claims services provided to certain underwriters at Lloyd’s– Claims services provided to certain underwriters at Lloyd’s, [Names of Lloyd’s insurers]
Claims services provided to underwriters at Lloyd’s and other insurers– Claims services provided to certain underwriters at Lloyd’s and other insurers– Claims services provided to certain underwriters at Lloyd’s and other insurers,[Name of other insurers]
Subject to such terms, as Lloyd’s may determine from time to time.
Claims services provided by Delegated Claims Administrators may use the Lloyd’s namein a descriptive manner as set out above, but may not use the Lloyd’s Delegated Claims
Administrator logo to promote the product.
NOTE: Lloyd’s Europe
Although Lloyd’s Europe also uses the core Lloyd’s logo, it is important to make a clear
legal distinction around insurance activities in the EEA and on policy documents andmarketing materials for products written on behalf of Lloyd’s Insurance Company S.A.
(“Lloyd’s Europe”).
Therefore you must refer to Lloyd’s Europe on your general and product promotional
material. Always replace ‘certain underwriters at Lloyd’s’ with ‘Lloyd’s Europe’ in thestatement examples above.
If you would like any further information or advice about the use of the Lloyd’s brandin respect of Lloyd’s Europe business, please contact marketing@lloyds.com. We arealways happy to check any marketing material you are getting designed to ensure it
is legally compliant. Please refer to the Lloyd’s Europe guidelines for coverholders,service companies and delegated claims administrators; www.lloyds.com/brandguidelines

Please see the Legal Notice ofuse on page 02 of the document
for local insurance regulatory
guidelines.

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04

Referring to Lloyd’s
If you would like to include a few sentences about
Lloyd’s in your promotional material about the claims
services you provide to Lloyd’s underwriters, please
use the following text:
Lloyd’s is the world’s leading insurance and reinsurance marketplace. Through thecollective intelligence and risk-sharing expertise of the market’s underwriters andbrokers, Lloyd’s helps to create a braver world.
Lloyd’s does this by sharpening the insight to anticipate and understand risk,
and the knowledge to develop relevant and innovative forms of insurance
for customers globally.
With a claims service that has your interests at heart, Lloyd’s has built its global
reputation by upholding its promise to pay all valid claims for more than three centuries.
It’s what sets Lloyd’s apart, and it’s done by providing unparalleled security, global
strength, exceptional service and world-class expertise for customers globally.
And it promises a trusted, enduring partnership built on the confidence that Lloyd’s
protects what matters most: helping people, businesses and communities to recoverin times of need.
Lloyd’s is a 330-year old start up, founded by a few brave entrepreneurs in a coffeeshop.
Three centuries later, the Lloyd’s market continues that proud tradition – sharing risk andinspiring courage everywhere.
NOTE: Lloyd’s Europe
If you would like to include a few sentences about Lloyd’s Europe, please use thefollowing text in the first instance, followed by the description of Lloyd’s above.
Lloyd’s Insurance Company S.A. is the Society of Lloyd’s Belgian subsidiary and isauthorised to carry insurance and reinsurance business in the European Economic Area
(EEA). Lloyd’s Insurance Company S.A. is authorised by the National Bank of Belgium.
Lloyd’s Europe brings the scale, expertise and capacity of the world’s specialist (re)insurance market closer to its customers in Europe through a locally staffed andregulated insurer. Through the collective intelligence and risk-sharing expertise of
the market’s underwriters and brokers, Lloyd’s helps to create a braver world.

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05

Using the Lloyd’s Delegated Claims
Administrator logo
You may use the Lloyd’s DelegatedClaims Administrator logo forpromotional material: for instance on
your website homepage, corporate
letterheads, and publications. It may
also be used when promoting claims
services provided to Lloyd’s.

Lloyd’s Delegated Claims Administrator logo – primary version

Lloyd’s Delegated Claims Administrator logo – secondary version

These are the Lloyd’s Delegated Claims Administrator
logos. They must appear exactly as shown and mustnot be edited.
The preferred version to use is the primary logo.
However, where space is restricted or there is a clash
with your own company’s branding, the secondary logo
may be used.
You may never use the Lloyd’s logo on its own (without
the inclusion of ‘Delegated Claims Administrator’).
The Lloyd’s Delegated Claims Administrator logos
should be requested via the Lloyd’s Marketing team.
When you request these, please specify the file format
you require as there are various formats available foronline and print; marketing@lloyds.com

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Sizing
The primary logo may be used as required as long as the box
containing the word Lloyd’s is no less than 10mm across.

Primary logo
‘Black logo’ and ‘white logo’
There are two versions of the Lloyd’s Delegated Claims
Administrator logo:– The black logo is for use on light backgrounds– The white logo is for use on dark backgrounds

Black logo on light background

White logo on light background

White logo on dark backgroundBlack logo on dark background

Positioning
Positioning of the primary logo is flexible as long as it complies
with our minimum clear spacing guidance above.

Minimum clear space
The logo is always surrounded by a minimum clear space area
which must remain free from other elements (type and graphics).

X
X = height of the box
containing the word ‘Lloyd’s’X

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Sizing
The size of the logo you use depends on the size and formatof the page. If your page format is not one of those listed in thetable on this page, you should work to the nearest available size.

Secondary logo
‘Black logo’ and ‘white logo’
There are two versions of the Lloyd’s Delegated Claims
Administrator logo:– The black logo is for use on light backgrounds– The white logo is for use on dark backgrounds

Black logo on light background

White logo on dark backgroundThe block logo may be used as required, as long as the word
Lloyd’s is no less than 17mm across.

White logo on light backgroundBlack logo on dark background

Page size/format

width of logo

portrait

landscapeA6 - 148mm x 105mm

26mm

13mm

18.5mm

A5 - 210mm x 148mm

28mm

18.5mm26mm

1/3-A4 - 210mm x 99mm

28mm

12.5mmn/a

A4 - 297mm x 210mm

34mm

26mm

37mm

A3 - 420mm x 297mm

42mm

37mm

52.5mm

distance from right-hand edge

Positioning
The secondary logo should ideally be positioned at the top righthand corner of your communications and marketing material. If thisposition clashes with your own branding, the top left corner or the
primary logo can be used.

Minimum clear space
The Lloyd’s Underwriters logo is always surrounded by aminimum clear space area, which must remain free fromother elements (type and graphics).

For professionally printed documents it should touch the top
and be a set distance from the right hand edge – see table above.
X = heightof the box
containing theword ‘Lloyd’s’XYour printer will need to ensure that bleed (extra black area) is
added to the top of the logo so that when the pages are cut tosize there is a small margin for error. A specific ‘bleed version’is available on request via the Lloyd’s Marketing team at
marketing@lloyds.com.

X

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08

ExamplesWebsite – homepage
Search siteHome

You may use the Lloyd’s Delegated Claims
Administrator logo on the homepage of your website.
Please use an appropriate reference to highlight that
not all information on your website is related to your
Lloyd’s activities and ensure that relevant Lloyd’s
activities are clearly referenced.
To avoid confusion, the Lloyd’s Delegated Claims
Administrator logo should not appear on content/
pages which are related to activities outside of
Lloyd’s. You may only use the Lloyd’s DelegatedClaims Administrator logo next to any Lloyd’s related
activities or products 100% underwritten at Lloyd’s,
with the appropriate qualifying statement (page 03).
Please see the product page (pages 09) for how to
use the Lloyd’s Delegated Claims Administrator logo
appropriately when promoting products.

Select language

About

P r odu c ts

N ew sCo ntact

BUS INESS
NAM E / LO GO
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tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.
There is a link from this page to lloyds.com
O ffer 1

A p p lyN e w s le tt e r
P r o je c t

Eve n tO ffer 2

O ffer 3

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09

ExamplesWebsite – product page
Search site

Home

Select language

About

P r odu c ts

N ew sCo ntact

Product one

You may also add the Lloyd’s Delegated Claims
Administrator logo, along with the appropriatequalifying statement (see page 03), on pages which
promote claim services that are provided to Lloyd’s.
If there are several claims services on one page, thelogo and written reference may only be positioned
next to the services which are provided to Lloyd’s.

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Product two
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Underwritten by certain underwriters at Lloyd’s.

Product three
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amet quis arcu pulvinar parturient a potenti a

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ExamplesPresentation slides

The Lloyd’s DelegatedClaims Administrator
logo can be used onpresentation slides
which refer to services
provided to Lloyd’s,
using the relevant
qualifying statement
when required.
It should not appear on
pages reporting activities
outside of Lloyd’s.

BUSINESS NAME /LOGO

Presentation
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vestibulum quam ligula risus ullamcorpera proin imperdiet scelerisque.

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11

Letterheads
The Lloyd’s Delegated Claims Administrator logo
can be used on your letter headings. The preferred
positioning of the logo should either be in the top
left or right-hand corner, although it can also beplaced in the bottom right-hand corner. An example
is shown below.

ExamplesStationery, social media and email signatures
The Delegated Claims Administrator logo can beused on your letter headings and business cards but
if your company has activities outside of Lloyd’s,
please include the sentence; ‘Not all activities are
related to Lloyd’s’ for clarity.

Social media posts
The Lloyd’s Delegated Claims Administrator logo may
be used on your company social media posts, which
relate to your Lloyd’s activities only.

Business cards
The Lloyd’s Delegated Claims Administrator at Lloyd’slogo may be used on business cards. The positioningof the logo is ﬂexible, allowing it to best suit the layoutof the card. Some examples are shown below.

Email signatures
The Lloyd’s Delegated Claims Administrator logo may
be used on your email signatures. The positioning of
the logo is flexible, allowing it to best suit the layout ofyour company signature. Some examples are below. If
your company has activities outside of Lloyd’s, pleasealso include the following sentence; ‘Not all activities
are related to Lloyd’s’ for clarity.

Example 1
Business card,
one side

Example 2Business card,
two sides

Name
Job Title
Business company address
Contact details

Not all activities are related to Lloyd’s

Example 5
Email signature
Example 4Social media post
Example 3
Letterheads

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12

ExamplesPublications, brochures and corporate reports

To avoid confusion, the Lloyd’s Delegated Claims Administrator
logo should not appear on content/pages which are relating
to activities outside of Lloyd’s. You may only use the Lloyd’s
Delegated Claims Administrator logo next to any claim
services that are provided to Lloyd’s, with the appropriatequalifying statement (page 03). Please see the product page(09) for how to use the Lloyd’s logo appropriately when
promoting products.

The Lloyd’s Delegated Claims Administrator logo canbe used on publications, brochures and corporate
reports that refer to your activities within the Lloyd’s
market. Example shown below:

Example 1

You may use the Lloyd’s Delegated Claims Administrator logo
on the front or back covers of your promotional documents.
Please use an appropriate reference to highlight that not all
information in your document is related to your Lloyd’s activities
and ensure relevant Lloyd’s activities are clearly referenced.

Example 2
Heading

Corporate report

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dolore magna aliquam erat volutpat. Ut wisi enim ad
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consequat. Duis autem vel eum iriure dolor in hendreritin vulputate velit esse molestie consequat. Vel illum
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Integer scelerisque adipiscing erat et scelerisque.

Product heading
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vulputate velit esse molestie eu
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dolore te feugait nulla facilisi

00

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13

Contact details
To request the logos, or if you haveany further questions, please contact
marketing@lloyds.com

Lloyd’s
One Lime Street
LondonEC3M 7HA
lloyds.com

October 2023

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