Press Release

March 4, 2016

The Tokyo Game Show is Turning 20!

TOKYO GAME SHOW 2016
Exhibition Outline Released!
This year’s theme is “Press Start to Play the Future”.
Many new sections including a VR Area.
Applications for exhibits are being accepted!
Dates: September 15 (Thursday) to September 18 (Sunday), 2016/ Venue: Makuhari Messe
Computer Entertainment Supplier’s Association (CESA)
Nikkei Business Publications Inc.
In cooperation with Nikkei Business Publications, Inc. (Nikkei BP), the Computer Entertainment Supplier’s
Association (CESA) has announced that it will be holding TOKYO GAME SHOW 2016 at Makuhari Messe forfour days from Thursday, September 15th to Sunday, September 18th. Applications for exhibition booths are
now being accepted.
The theme for TGS2016 is “Press Start to Play the Future”. This theme conveys the idea that video
games are changing the entertainment industry by breaking down various barriers including national andgenerational divides through diverse play styles and new technologies.
At TGS2016, a number of new sections will be setup for areas of increased interest. For example there will
be Virtual Reality (VR) Area where VR-related products and games soon to enter the market will be on display,and AI Area where companies with advanced technologies and services related to artificial intelligence will beexhibited. At the Overseas Exhibition Area, in addition to Southeast Asia, where invitations for exhibitions
have been promoted, there will be new areas including the “Eastern Europe New Stars Area” and “Latin New
Stars Area” for companies in Eastern Europe and Latin America.
In order to increase opportunities for hands-on game play, which is something requested by many visitors, aspecial VR Experience Zone will be setup in the VR Area by organizers. In addition, those allowed to enter theFamily Game Park (formerly called the Family Game Area) where parents and children are able to enjoy
together has been expanded to include children up to junior-high school age along with their families. Thelineup of games for play will be increased as well.
In order to widely transmit the latest information both inside and outside Japan, on top of increasingorganizers projects, the contents of official video channels will be greatly improved. DWANGO (President:Takashi Araki), which is a special partner for TGS2016, will broadcast special programs starting in July prior tothe event in addition to regular programs during the show through the “niconico” video service. In addition,
official live programs from exhibitors will be supported free of charge during the event.* Tokyo Otaku Mode
(Representative: Tomohide Kamei) will cooperate by producing original English-language programs for thoseoutside of Japan. * Some conditions exist for free distribution support such as having at least 40 booths

The Tokyo Game Show Turns 20!
The first Tokyo Game Show was back in 1996, making this the 20th anniversary! Last year, a new record of480 companies and organizations participated, and we welcomed 270,000 visitors, which was the second
highest ever. The Tokyo Game Show has grown into an international event where the latest news from Japanis transmitted throughout the world. A number of special exhibits and memorial session are planned for this20th anniversary. More details will be announced later. You won’t be disappointed.
TOKYO GAME SHOW official website: http://tgs.cesa.or.jp/en

TOKYO GAME SHOW 2016 Theme“Press Start to Play the Future”

The spread of the Internet and smartphones,
the development of game live streaming and e-Sports,
and new technologies such as virtual reality...
Video games are no longer just for “playing”.
They have been a “game changer” in the entertainment industry.
Video games bring innovation into our life, culture and society
across various boundaries
of generation and gender, time and space, languages and national boarders.
This is the power of Games.
They can make an unimaginable future a reality.
TOKYO GAME SHOW 2016
The future begins here!

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● Exhibition Areas and Organizer Events (TBD)○ Halls 1 to 8
● General Exhibition Area
This area exhibits digital entertainment products andservices focusing on video game software.

* This section will be open “All 4 Days”.

● Smartphone / Social Game Area
This area introduces games for smart devices such as
smartphones and tablets (iOS, Android, etc.) and games thatcan be played on mobile terminals and PC browsers.

* This section will be open “All 4 Days”.

● Romance Simulation Game Area
This section introduces dating-simulation games designed
for female players.

* This section will be open “All 4 Days”.

● Family Game Park ★ Updated
This area contains games and related products that can beenjoyed by the whole family.
This year, the age restriction for entry has been expanded tojunior-high school age children and their families.
There is also an exclusive area for kids elementary-age andyounger, as well as shops and an exclusive food court.
* Entry to this area is restricted to children of junior-high school age andyounger with accompanying adults.
This section will be open during “Public Day Only”.

● Game School Area
This section is designed to introduce future game creators to
educational institutions such as video game schools,universities,and correspondence courses.
* This section will be open “All 4 Days”.

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● AI Area
★ NEW
This area exhibits software based on AI (artificialintelligence) technologies along with related hardware,games, and services.

* This section will be open “All 4 Days”.

● New Platform Area
★ NEW
This area showcases exclusive hardware such as STBs
(set-top boxes), exclusive game software, services, andmore.

* This section will be open “All 4 Days”.

○ Halls 9 to 11● e-Sports Area
★ Updated
Until last year, this area mainly contained e-Sports
competitions held by organizers. This year, it has beenupdated to exhibit games, peripheral equipment, and relatedservices.
In this area, there will also be a large stage where e-Sports
competitions can be held by exhibitors.
* This section will be open “All 4 Days”.

● Game Device Area
This area contains controllers, keyboards, mouse,headphones, and other devices and merchandise related tohome-use video game equipment, handheld game devices,and PC games.
* This section will be open “All 4 Days”.

● Merchandise Sales Area
This area is for sales of game-related products and software.

Some booths will be open “All 4 Days”,
and some will be open “Public Days Only”.

4● Indie Games Area
This area is for independent game developers to introduce
their completely original games for all platforms.
* There are two types of exhibition plans available; “Type A”, which is
inexpensive and can be used by individuals (there is a screening
process after application), and “Type B”, which is for corporations
only and is on a first-come-first-serve basis.
Please see the official website for more details about each exhibitionplan.

● Cosplay Area
This is an area of the Cosplay section for exhibiting andselling cosplay products.

This section will be open during “Public Days Only”.

● VR Area ★ NEW
This area showcases software that uses VR (virtual reality)
technologies, as well as related hardware, games, andservices.

* This section will be open “All 4 Days”.

● Business-to-Business Exhibition Area / Organizer Events (TBD)○ Halls 1 to 8
● Business Solutions Area
This exhibition area is designed for game-related B to B
companies.
● Cloud Computing / Data Center Pavilion
This area introduces cloud computing and data center
services to support online infrastructures enabling social andnetwork games.
Some booths will be open “All 4 Days”, and some will be open
“Business Days Only”.

● Asia New Stars Area
This section introduces companies that are “rising stars” inthe Asian game industry including promising game startups.
In cooperation with media partners from each country/region,
promotions targeting Japanese companies are also planned.
Some booths will be open “All 4 Days”, and some will be open
“Business Days Only”.

5● Eastern Europe New Stars Area
★NewThis area introduces promising game startups from Eastern
European countries including Poland, Croatia, Czech
Republic, and Romania where there are many engineeringcollege that provide advanced education in gamedevelopment.
Some booths will be open “All 4 Days”, and some will be open
“Business Days Only”.

● Latin New Stars Area ★ NEW
This introduces game startups from rising Central and SouthAmerican markets including Brazil, Argentina, Chile,
Columbia, and Costa Rica as well as Mexico.
Some booths will be open “All 4 Days”, and some will be open
“Business Days Only”.
Image○ International Conference Halls● Business Meeting Area
This is a meeting space for conducting productive meeting ina relaxed atmosphere.
There will also be the “Asia Business Gateway” whichconnects exhibitors with Business Day visitors or exhibitorswith other exhibitors.
This section is open during“Business Day Only”.

◆ Events Scheduled on Business Days Only
◆ “Asia Game Business Summit”
This is an international conference where top people fromthe Asian game industry meet in order to expand video gamebusiness using market strategies focusing on Asia.

◆ SENSE OF WONDER NIGHT 2016
This is an international festival for presenting various ideas
including game prototypes. Ideas are applied from aroundthe world, and distinguished works can be presented togame industry people.

6◆ “TGS Forum 2016”
This is a conference aimed at visitors attending during theBusiness Days who are in the game industry and focuses on
the latest trends in video game technologies and business
operations.

◆ “International Party”
On the evening of the second Business Day (September16th), there will be a networking party aimed at promoting
business exchange among visitors and exhibitors fromvarious countries with exhibitors from Japan.

7◆ Other Information

Food Court and Rest Area
There is a Food Court / Rest Area located in the Event Hall between Halls 1 to 8 and Halls 9 to 11.
There are approx. 5,000 seats available, and these can be used for eating or taking a break.
Benches will be allocated on the second floor of each hall.
This is for increasing areas for sitting and resting.

※ The above contents are as of March 4, 2016. Contents and halls may be changed according to thepreparation situation and exhibition application status.
※ All photos are for reference only.
※ Details related to each area and organizer event will be announced via future press releases.

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■ Event Outline
Event Title:
Organizer:
Co-Organizer:
Sponsor:Special Partner:
Dates & Times:

TOKYO GAME SHOW 2016
Computer Entertainment Supplier’s Association (CESA)
Nikkei Business Publications, Inc.
Ministry of Economy, Trade and Industry (TBD)
DWANGO Co., Ltd.
September 15 (Thursday) Business Day 10:00 – 17:00
September 16 (Friday) Business Day 10:00 – 17:00* Admission during Business Days is restricted to trade visitors andmembers of the press.

September 17 (Saturday) Public Day 10:00 – 17:00
September 18 (Sunday) Public Day 10:00 – 17:00* Doors may open at 9:30 a.m. on Public Days depending on the situation.

Venue :
Expected Number ofVisitors:
Expected Number ofBooths:
Admission:(Public Days)

Makuhari Messe (Mihama-Ku, Chiba City, Chiba Prefecture)
Exhibition Halls 1 to 11 / Event Hall / International Conference Halls
230,000
2,000
Adults (Junior-high school age and older) On-site 1,200 yen(Advanced Purchase: 1,000 yen)
Elementary school age and younger: Free

■ Exhibitor Application ScheduleExhibition Application Deadline: May 31, 2016 (Tuesday)
Booth Location Meeting:June 21, 2016 (Tuesday)
For exhibitors who apply for 40 or more booths
July 1, 2016 (Friday)
For exhibitors with less than 40 booths

Exhibitor Briefing:

July 1, 2016 (Friday)

TOKYO GAME SHOW official website: http://tgs.cesa.or.jp/en9