Looking Ahead tothe World in 2050
Bridgestone Group Environmental Report 2015

Bridgestone Corporation
Environmental Planning and Promotion Department
3-1-1, Ogawahigashi-cho, Kodaira-shi, Tokyo, 187-8531, JapanFor more information, please visit our website.

http://www.bridgestone.com/responsibilities/environment/About This Report

Environmental Mission
Statement

Editorial Policy

Scope of the Report

Bridgestone Corporation produced its first environmental
report in 2000, providing information about the company’senvironmental activities*1. To reach all Bridgestone Group
global stakeholders and convey the company’s sustainability vision and initiatives in an easy-to-understand way, we
have focused on presenting the information in both
Japanese and English. The Group communicates to its
stakeholders in regions including Japan, the United States,
Europe and China through detailed environmental reports
and on websites.

This report presents information about Bridgestone Group
activities including domestic and international subsidiaries
and affiliated companies of the Bridgestone Corporation.
Bridgestone Corporation is referred to as “Bridgestone” or“the Company” in the text; “Bridgestone Group” and “theGroup” refers to the entire Bridgestone group of companies
including all domestic and foreign subsidiaries and affiliatedcompanies.

PeriodIn principle, this report covers activities for fiscal year 2014
(1 January, 2014 to 31 December, 2014), but some of theinformation covers activities up to March 2015.

GRI (Global Reporting Initiative) 4
Environmental Reporting Guideline (Ministry of theEnvironment of Japan, 2012)

Published

Next Publication

June 2015

Planned for June 2016

Taking into account the concerns and expectations of all
stakeholders, as well as the impact on the Group, the following themes of materiality have been identified for theGroup’s commercial activities: “Biodiversity: In harmony
with nature”; “Sustainable use of resources: Value natural
resources”; and “Climate change: Reduce CO2 emissions.”
In 2011, in order to meet the challenge of these issues
as one body, the Group refined its Environmental Mission

1

Environmental Mission Statement

2

Top Commitment

3-4

Looking Ahead to the World in 2050

5 -7

In Harmony
with Nature

8 -12

Value Natural
Resources

13 -18Reduce CO2Emissions19 -22

Environmental Management

23 -24

Environmental Communication

25 -26

In harmony
with nature*1 As of December 2014.
*2 Posters are available on Bridgestone’s website.
http://www.bridgestone.com/responsibilities/environment/
mission/statement.html

The Bridgestone Group’s Environmental Mission Statement

Value natural
resources

Reduce CO2 Emissions

Focus of the 2015 Environmental Report

Materiality and the Environmental Report
The Company developed the scope of this reportby considering the following sources:
Stakeholders’ Concerns
and Expectations

Statement to make the goal of its activities clear. In 2012,
we also drew up the Group’s Long-term Environmental
Vision, looking ahead to the year 2050, to promote concrete
action.
Among the various themes contained herein, the main
focus is placed on the substance of important activities andprogress of KPIs*3 in particular.

About This Report

Value Natural Resources

Materiality

Table of Contents

In Harmony with Nature*1 In 2004, information about activities was given in a social andenvironmental report, and was included as part of a Corporate
Social Responsibility (“CSR”) report in 2009. Since 2010, thecompany has produced separate CSR and environmental reports inorder to provide greater detail about specific environmental activities.

Prepared with Reference to:

The Bridgestone Group has more than 188*1 production
and development centers in 26 countries, conducts
business activities in more than 150 countries and has
more than 144,000 employees globally. The Group’s
shared Environmental Mission Statement serves as abasis to engage employees from a wide range ofbackgrounds, working together toward established environmental goals. Our mission statement is unchanging: “tohelp ensure a healthy environment for current and future
generations.” This ensures that together with our stakeholders, we are committed to continually working toward asustainable society with integrity.
In an effort to ensure everyone in the Group is familiar
with the Environmental Mission Statement, we havetranslated it into 19 languages*2 and displayed it in every
Bridgestone Group business. The company also uses
educational opportunities, such as e-learning, training
programs and environmental intranets, to support employees in understanding the connection between theEnvironmental Mission Statement and the work they doeach day.

Looking Ahead to the World in 2050
Bridgestone Group Environmental Report 2 015

Influence on
the Bridgestone Group

Opinions the Bridgestone Group hasreceived directly from environmental andsustainability experts (such as throughindividual interactions, CSR stakeholder
dialogues and the W-BRIDGE advisoryboard*2)
Assessment from socially responsible
investing (SRI) and environmental grading
and assessment bodies (DJSI, CDP,
FTSE4Good, etc. See page 25)
Reports from environmental NGOs andresearch bodies
Trends in international treaties and meetings

Creation of business
opportunities (customer
value and social value)
Reduction of businessrisk (business
continuity, compliancewith laws andregulations, impact onbrands)Feedback fromstakeholders, increasein brand value

High Materiality Issues
Environmental Mission Statement andLong-term Environmental Vision

Stakeholders’ Concerns
and Expectations

Reported in
Environmental Report2015 (This Report)
In harmony with nature

Reduce CO2
emissions● Water intake reduction● Environmental footprint reduction● Ecosystem preservation & restoration

Value natural resources● Towards 100% sustainable materials● 3R in operations (reduce, reuse andrecycle to achieve waste reduction)

Reduce CO2 emissions● CO 2 reduction in operations● Reduction of CO 2 emissions
during use (rolling resistancein tires)

Sharing progresson the Group’s goals
on Bridgestone’s
environmental website and thewebsites and environmental reportsof each region and company inthe Bridgestone Group

Influence on the Bridgestone Group

Third-party Assurance ofEnvironment Data

27

Main Performance Indicators

28

Disclosure of Financial andNon-financial Information

29

KPI reporting for particularly important activity
information in the environmental report*2 A joint research project between Bridgestone and Waseda University*3 Key Performance Indicator

1 Bridgestone Group Environmental Report 2015

Bridgestone Group Environmental Report 2015

2

Top Commitment

To p C o m m i t m e n t

Aiming to achieve a “Dan-Totsu” position
from an environmental perspectivein order to contribute to achievinga sustainable society

Bridgestone Group
Long-term
Environmental Vision

Water Intake Reduction Target(baseline: 2005)

35% reduction per unit atmanufacturing sites

Mid-term
targetLong-term
vision2020

2050 and beyond

Promoteecologicalconservation andrestoration

In harmony
with nature(Biodiversity)

Value natural
resources

Value natural
resources

Reduce CO2
emissions

Reduce CO2
emissionsTargeting a Dan-Totsu position
in all aspects of our business
The Bridgestone Group operates in a world experiencing
substantial change in a wide range of areas, including
governmental policies, the economy, the environment,
information distribution, technical innovation and globalization. Social structures and consumer attitudes also arechanging significantly. In alignment with the Group’s
mission of “Serving Society with Superior Quality,” we will
pursue the ultimate goals of becoming a truly global
company and achieving Dan-Totsu, or the absolute andclear leader, in all aspects of our business. To do this, wewill continue implementing our management reforms.

Setting long-term environmental
vision for 2050 and beyond
It is recognized that, globally, average temperatures arerising. According to the Intergovernmental Panel on
Climate Change, this trend is likely the result of changes inour climate that have been accelerated by greenhouse gas
emissions and human activities*1. In light of this assessment, it is expected that a consensus regarding long-termclimate change response measures will be reached at the
21st session of the Conference of the Parties to the United
Nations Framework Convention on Climate Change(COP21). This meeting will be held in late 2015, and it isanticipated to inspire companies to conduct environmental
activities from an even more long-term perspective.
Bridgestone is the world’s largest tire and rubbercompany. Understanding our role in effecting a positive
impact on the environment globally, we have established along-term environmental vision for the year 2050 andbeyond based on the Group’s Environmental Mission
Statement. We have used a back casting*2 method toformulate our mid-term targets with regard to our long-term
vision, and set sights on accomplishing them by 2020.

*1. Intergovernmental Panel on Climate Change, Fifth Assessment Report:
Climate Change 2013, accessible at (https://www.ipcc.ch/report/ar5/).
*2. A planning method whereby the desired state at a future time is defined andthe actions needed to meet the future targets are planned and executed byworking backwards from that future time to the present.
*3. In harmony with nature is our commitment to contribute to biodiversity throughhabitat enhancement at our facilities and in the communities where we live,
and through environmental education and research. Our business operations
will take into account impacts on the ecosystem as a whole.

3 Bridgestone Group Environmental Report 2015

Specifically, we are pushing forward with worldwide
initiatives focused on three areas: operating in harmony
with nature, valuing natural resources and reducing CO2
emissions.

Advancing initiatives to achieve
mid-term targets
The Group has established a long-term environmental
vision for 2050 and beyond in which we commit to operating in harmony with nature*3. In pursuing this goal, which
relates to biodiversity, we are taking steps to minimize theimpact of our operations on ecosystems while simultaneously working to preserve and restore local habitats. In
addition, we have established a goal to reduce our averagewater intake rate by 35% by the year 2020*4, using 2005
levels as a baseline. With this target in mind, we are instituting global initiatives to reduce the extent to which water
usage in our business impacts ecosystems. By 2014, theGroup realized a reduction of approximately 28% in water
intake.
In regard to valuing natural resources, we haveestablished the long-term environmental vision of working
toward using 100% sustainable materials*5 to manufacture
our products. To realize this vision, we have been advancing research to determine whether guayule*6, a shrub thatgrows in arid regions, could be used as an alternative
source of natural rubber to the Hevea rubber tree, which iscurrently the primary source of natural rubber. In
September 2014, we celebrated the grand opening of theBridgestone Biorubber Process Research Center (BPRC)
in Arizona, U.S.A. This research facility was constructedwith the aim of bringing guayule-derived natural rubber topractical application in tires.
As for reducing CO2 emissions, the Group has set along-term, globally-agreed upon environmental target ofachieving a 50% or more*7 reduction in CO2 emissions
toward 2050 and beyond. This goal was set to guide us in*4. Measure of water intake per production volume and sales are managed bybusiness, and a weighted average of their reduction rates is used as a Groupindex.
*5. We define “sustainable materials” as materials which are derived fromrenewable resources, can be used as part of the Bridgestone Group’sbusiness over the long-term, and have a low environmental and social impact
across the entire lifecycle, from raw material procurement to final disposal.

In balancewith naturesustainable
society(contribution > footprint)

Resource
productivity
improvement

CEO and Representative Board Member,concurrently Chairman of the Board

To help ensure a healthy
environment for current andfuture generations...

Towards 100%
Sustainable
materials

In harmony
with nature

Masaaki Tsuya

Bridgestone Group’s
Environmental Mission

our commitment to contribute to the realization of alow-carbon society. In order to ensure the steady progressof our efforts to achieve this target, we have establishedmid-term targets for 2020, detailing specific numeric goals
for cutting CO2 emissions from the Company’s total
operations and from tire usage. Tire usage reductions will
be achieved by lowering rolling resistance (see page 20).
By 2014, the Group realized a reduction of approximately
32% in CO2 emissions from operations and after-use, anda reduction of nearly 13% in tire-rolling resistance. In thismanner, we are making steady progress in our efforts tocontribute to the creation of a low-carbon society.

Advancing technical and business model
innovation to accomplish goals
To achieve our long-term environmental vision for 2050
and beyond, we must do more than simply continue ourcurrent activities. Rather, we must tackle issues from new
perspectives and cultivate a global corporate culture that
advances technical and business model innovation. We
will continue to create innovative new technologies,
products and services to help us further realize a balance
between our business and the environment.
A prime example of activities in this area is the new“ologic” tire technology from the Group. This technicalinnovation exceeds the boundaries of conventional tires
and delivers substantial reductions in rolling resistanceand aerodynamics. In addition to contributing to the global
goal to reduce CO2 emissions, “ologic” tire technology alsodelivers high grip performance on both wet and dry roadsurfaces. These features have been extensively evaluated,which led to the technology being selected for the 2014
Tire Technology of the Year award. Moreover, “ologic”
technology is utilized in the original equipment tires as“ECOPIA EP500 ologic” for practical use.
As for business model innovation, the Group is developing a business solution that will go beyond selling individual

Contribute to
globally agreed
target(over 50% reduction)

Reduceemissions
across products’
life cycle

Balancing with earth’s capacity

Back casting

CO2 Reduction Target (baseline: 2005)-35% reduction in CO2 per sales from the company’s total operations and its
products’ “after-use”-improving tire rolling efficiency by 25% (the potential improvement in thecustomers’ fuel efficiency exceeds all other emissions in the products’ life cycle.)tires. We are exploring opportunities to provide service
packages that bundle tires with after-sales maintenanceservices including retreading the tires. These packages not
only help customers cut costs while driving safely, but also
contribute to reductions in both resource consumption andCO2 emissions from company’s operations and after-use.

Advancing initiatives that span
the supply chain
In order to be successful in achieving our long-term
environmental targets, it is essential that our initiatives
span the entire supply chain. For example, in the development of raw materials, we will develop technologies for
improving the productivity of natural rubber while providing
support to small-scale rubber farmers to accomplish ourgoal of being in harmony with nature. We are also exploring
new raw materials for use in our products to move closer toour long-term goal of manufacturing products made fromrenewable and sustainable materials. Meanwhile, toreduce CO2 emissions, we developed a new, highly
functional tire rubber compound that provides superior fuelefficiency and wet grip performance through a joint
research project. In the sales activities, we are pursuing
reductions in CO2 emissions by encouraging our customers to use our fuel-efficient tires.
To expand the range of these activities while adding a
new dimension of depth, it will be absolutely essential forthe global Bridgestone Group, comprised of more than
144,000 teammates, to share the same commitment for theenvironment. Aiming to achieve a Dan-Totsu position froman environmental perspective, teammates will band
together and continue to advance activities that span the
supply chain and make progress toward accomplishing our
mid-term environmental targets for 2020 and the long-term
environmental targets that lie beyond.

*6. Continued research on guayule, a perennial shrub native to the southwestern
United States and northern Mexico. Extraction of natural rubber from theguayule may provide a sustainable and renewable alternative to Hevea natural
rubber.
*7. At the G8 Hokkaido Toyako Summit (held in July 2008), G8 leaders agreed totarget a reduction of at least 50% in greenhouse gas emissions worldwide by2050. The same year, at the Major Economies Meeting on Energy Security
and Climate Change, developed countries and certain emerging nations, suchas China and India, adopted this target as a shared global objective.

Bridgestone Group Environmental Report 20154

Looking Ahead to the World in 2050

Looking Ahead to the Worldin 2050
It is expected that, by 2050, the world population will surpass 9 billion*1 and the number of automobiles
will increase to 2.4 billion*2. With the increased demand of automobiles accompanying population
increase and improved living standards, the world will face significant problems in climate change,
resource shortages and biodiversity loss. As a global company, Bridgestone Group is aware that it
shares responsibilities for meeting the various needs in the world and assuring the stable supply ofhigh-quality products. While fulfilling these responsibilities, we aim to contribute to building asustainable society by balancing our operations with the earth’s capacity. Based on thisPopulation
philosophy, we have prepared a long-term environmental vision to carry out our activities.

increase,
economicdevelopment

The importance of decoupling in working
toward building a sustainable society
The total number of automobiles worldwide is expected toincrease with the global population and economic development in emerging nations. As a result, resource consumption is expected to increase and the global environmental
footprint will likely become greater. There is a possibility ofexceeding the earth’s capacity, through climate change,
resource depletion and biodiversity loss.
To work towards building a sustainable society, we
shouldn’t simply accept that increased resource consumption and environmental footprint correlate with population
increase and economic development, but instead work to
separate them. The United Nations Environment Programme(UNEP) refers to this separation as “decoupling.”

Population: 9.6 billion
Total number of automobiles:
2.4 billion* 2*1

CO2 emissions:
75 billion tonnes* 3
Resource consumption:
141 billion tonnes* 4
Exceeds the earth’s capacity

Present
In the case of
no action

Population: 7 billion* 1 (2011)

CO2 emissions:
29 billion tonnes* 3

Decoupling
population increase andeconomic developmentfrom environmental
footprint (Decoupling)

Increase of
consumption andenvironmental
footprint

Total number of automobiles:(2010)
900 million* 2(2005)

Resource consumption:
49 billion tonnes* 4 (2000)

Sustainable
society

Reduction of resource
consumption andenvironmental
footprint

The world’s largest

tire and rubber company

More than

144,000

employees

Striving to create a balance
between operations andthe environment throughtechnical innovation andbusiness model innovation

Long-term Environmental Vision (for 2050 and beyond)In balance with nature*5

Operations in more than150 countries

Bridgestone Group
More than

3.6 trillion yen
sales

Mission of Bridgestone Group

Serving Society with Superior Quality*1 World Population Prospects: The 2012 Revision (United Nations, 2013)*2 Projection of World Energy and Transport Demands Mainly in the Automobile Sector (The Institute ofEnergy Economics, Japan, 2012)*3 Based on the scenarios of RCP8.5 of the CLIMATE CHANGE 2013 – The Physical Science Basis –Working Group 1 Contribution to the Fifth Assessment Report of the Intergovernmental Panel on
Climate Change (IPCC (Working Group 1), 2013)*4 Decoupling Natural Resource Use and Environmental Impacts from Economic Growth (United Nations
Environment Programme, 2011)

5 Bridgestone Group Environmental Report 2015

The worldin 2050

In harmony
with nature

The Bridgestone Group’s
Environmental Mission Statement

Working towarda sustainable society

To help ensure a healthy
environment for current
and future generations...

Value natural
resources

Reduce CO 2
emissions(Contribution > Footprint)

Towards 100%
sustainable materials*6
Contribute to globally agreed
target*7(Over 50% reduction of CO2 emissions)*5 “In balance with nature” is our commitment to contribute to biodiversity through habitat enhancement, and through environmental
education and research.
*6 The Bridgestone Group defines sustainable materials as materials “1) that come from resources with a guaranteed continual supply,2) that can be used as part of our business over the long-term, and 3) that have a low environmental and social impact over theirlifecycle from procurement to disposal.”*7 At the G8 Hokkaido Toyako Summit (held in July 2008), G8 leaders agreed on a reduction of at least 50% in greenhouse gas
emissions worldwide by 2050. The same year, at the Major Economies Meeting on Energy Security and Climate Change, developed
countries plus certain emerging nations, such as China, India, etc, adopted this target as a shared global objective.

Bridgestone Group Environmental Report 20156

Looking Ahead to the World in 2050

Progress of Activities toward Long-term Environmental Vision
Working toward a sustainable society
The Bridgestone Group’s Environmental Mission Statement

To help ensure a healthy environment for current and future generations...

Mid-term
Environmental
Targetsfor 2020(Base year: 2005)(Contribution > Footprint)

Towards
100% sustainable
materials*3

Contribute to
globally agreed
target*4

In Harmony
with Nature
In Harmony with Nature

Long-term
Environmental
Vision for 2050
and beyond

In balancewith nature*1

In harmony
with natureOver 50% reductionof CO2 emissions

Promote ecologicalconservation &restoration

Resource
productivity
improvement

Minimizing footprint(Reduce water intake
per unit*2 by 35%)

Reduce CO2 emissions
per unit of sales from all
lifecycle stages by 35%
Reduce rolling resistanceof tires by 25% andthereby achieving CO2
reductions during use(CO2 emission related torolling resistance during use
exceeds all other emissions
in the product’s lifecycle)

Enhancing contribution
activities

Long-term
VisionBridgestone Group’s natural rubber estate in Indonesia(for 2050 and beyond)Majorachievements
in 2014

28.3% reduction in water per
unit intake at manufacturing
facilities (compared with 2005)
Enhanced technical support toimprove the productivity ofnatural rubber
Promotion of ecosystempreservation and restoration

Successful operation of theBridgestone Biorubber Process
Research Center for the newnatural rubber resource “guayule”
Joint development ofhigh-function tire rubbermaterials derived from plants orother sustainable sources

31.8% reduction of CO2 emissions
from Bridgestone’s (or company’s)
operations and after-use per sales(compared with 2005)
12.7% reduction of rolling
resistance in tires(compared with 2005)
Commercialization of the “ologic”
technology that offers both fuelefficiency and safety

In balance with nature(Contribution > Footprint)

Activity
Concept

Water
resource
preservation& restoration

In harmony
with nature

Value natural
resources

Reduce CO2
emissionspages 8-12

pages 13-18

pages 19-22*1 “In balance with nature” is the commitment ofBridgestone Group to contribute tobiodiversity through habitat enhancement,
environmental education and research.
*2 Bridgestone manages water intake per
production volume and sales for eachbusiness unit. A weighted average efficiencyof the reduction rate is used as an index.

7 Bridgestone Group Environmental Report 2015

*3 The Bridgestone Group defines sustainable
materials as materials “1) that come fromresources with a guaranteed continualsupply, 2) that can be used as part of ourbusiness over the long-term, and 3) thathave a low environmental and social impact
over the lifecycle from procurement todisposal.”*4 At the G8 Hokkaido Toyako Summit (held in
July 2008), G8 leaders agreed on a
reduction of at least 50% in greenhouse gas
emissions worldwide by 2050. The same
year, at the Major Economies Meeting on
Energy Security and Climate Change, thedeveloped countries plus certain emerging
nations, such as China, India, etc, adopted
this target as a shared global objective.

CO 2
reduction

Educational
activities

Air
pollution

CO 2
emissionsContribution

Ecosystem
preservation &restoration

Research

Waste
production

Footprint

Forestry
maintenanceWater
and soilpollutionLand
alteration

Water
intakeThe Bridgestone Group is committed to being “inharmony with nature” in accordance with thelong-term vision formulated at the tenth meeting of
the Conference of the Parties (COP 10) held in2010. To accomplish this, we will maintain aconstant understanding of the relationship between
our business and biodiversity, and define thepriority issues that should be addressed.
“In balance with nature,” the Group’s long-term
environmental vision for the above-mentioned goal,is our commitment to contribute to biodiversity
through habitat enhancement, environmental
education and research. The Group is conducting
activities targeting “in balance with nature” throughout all business areas.

Bridgestone Group Environmental Report 20158

Relationship Between the Bridgestone Group’s
Tire Operations and Biodiversity*1

Frameworkof
Activities

Since 2013, the Bridgestone Group has conducted a materiality analysis of the footprint
on and contributions to biodiversity made by the Group’s operations. This is based on thefollowing interrelationship map which will inform our priorities. We will improve ourrelationship by taking key actions on these issues in the future, while continually reevaluating our priority issues to meet changes in social needs.

Mid-term
Environmental
Targets2014
performance

Energy resources

Petroleum resources

Zinc, iron, silica, etc.

Mineral resources

Natural rubber, etc.

Biological resources
Water resources

Footprint

Contributions● Loss of natural habitats
by land alternation● Water intake● Emissions into air andwater● CO 2 emissions● Wastes● Improved natural rubber
productivity● Expanded anddiversified use ofrenewable resources● Call for eco-friendlinessby business partners

Footprint

Contributions● Greenification offacilities● Preservation of local
ecosystems● Education andtraining activities● Emissions into air and water● CO 2 emissions● Wastes● Emissions into air and water● CO 2 emissions

2005

Contributions

Priority Issues and Key Actions

Reduce impact on land utilization● Consider biodiversity at the time of new
factory construction● Request that suppliers give consideration tobiodiversity

Reduce impact on water intake● Reduce the amount of water intake in the
procurement and production processes

Reduce air and water emissions● Strengthen management of environmental activities
at manufacturing facilities, and prevent pollution● Manage the use of chemicals to ensure
environmental protection and reduce the use oftargeted volatile organic compound (VOC) solvents● Request that suppliers establish an environmental
management system

Reduce CO 2 emissions from lifecycle stages● Reduce CO 2 emissions from lifecycle stages fromprocurement to production, distribution andproduct disposal

Reduce waste production● Reduce waste production

9 Bridgestone Group Environmental Report 2015

Preservation and restoration of habitat areas
for wild plants and animals● Local preservation or restoration of ecosystem andwater resources at our facilities and in thecommunities where we live – around the globe.
● Education and research activities

Improvement of natural rubber farm productivity● Contribution to the control of new forest exploitation
by developing and promoting technologies toimprove the productivity of natural rubber

Water resource preservation or restoration● Water resource preservation or restoration activities
around company locations and through support ofwater resource-based public organizations

Target

2012

2013

2014

2020 (Year)*1 Bridgestone manages water intake per
production volume and sales for eachbusiness unit. A weighted average
efficiency of the reduction rate is used
as an index.
*2 Water risk assessment tool developedby World Business Council for
Sustainable Development (WBCSD)*3 Water risk assessment tool developedby World Resources Institute (WRI)* Because we refined past data, the data above differ slightly from
Environmental Report 2014

● Reduction of CO 2 emitted
by customers’ cars during
driving (fuel-efficient tires,
etc.)

Enhancing contributions

reduction

0*1 Diagram was constructed based on the Business & Biodiversity Interrelationship
Map ® released by the Japan Business Initiative for Biodiversity (JBIB).

Minimizing footprint

35%

50

Contributions● Waste reduction through 3Rs

28.3%
reduction

60

Energy resources

Use (driving)

14.3%
reduction

70

Gasoline, diesel oil, etc.

Recycling
and disposal

10.8%
reduction

80

Footprint
Transportationand sales

Base
year

90

Energy resources

Energy resources

Footprint(Index)100

Oil, gas, etc.

Raw material
procurement(compared to 2005, per unit)

Target and Actual Figures of Water Intake at manufacturing facilities (per unit)
Oil, gas, coal, etc.

● Land alternation of building
new facilities● Water intake● Emissions into air and water● CO 2 emissions● Wastes

Production

28.3% reduction of water intake at manufacturing facilities

In Harmony with Nature

Synthetic rubber, carbon black, etc.

Energy resources(compared to 2005, per unit*1)(by 2020)

Water resources
Oil, gas, coal, etc.

35% reduction of water intake at manufacturing facilities

ExamplesofInitiatives“Water intake impact reduction” is given as theprimary action for “minimization of impact” onbiodiversity. The Bridgestone Group employs
cooling water and steam in the production process.
Continued use of such water resources is a current
production requirement that cannot be separated
from continuation of business for the Group. The
Group has therefore the target of reducing water
intake at 35% (per unit) by 2020 throughout theGroup, based on 2005 levels.
We are reusing/recycling water at many of theGroup’s manufacturing facilities, including operations in areas where there is serious concern forwater shortage such as China and Mexico. We arealso using water resources more efficiently byenhancing the production process and using rainwater. The results of 2014 revealed a 28.3% reduction(per unit) compared with 2005.
In addition to implementing risk assessment forwater quality and volume, we take efficient use ofwater resources and wastewater into account whenbuilding new tire facilities. We are studying corrective measures for each location by assessing risk
using WBCSD Global Water Tool*2 and WRI
Aqueduct*3 at all existing facilities.

Introducing Closed Drainage at
Manufacturing Facilities

Utilizing Rainwater

The Kitakyushu Plant recycles discharged waterfrom manufacturing process by building a closed
drainage system. Also, the facility introduces areal-time water monitoring system to manage
water intake andrecycle amount.

Rainwater is utilized in some of the BridgestoneGroup’ s facilities. At these locations, rainwater iscollected and used for operations or watering
plants at
the facility.

Reduction of CO 2 emissions (customer use)
● Development and sales of fuel-efficient tires● Improvement of vehicle fuel efficiency by
reducing cars’ weight

Water recycling system at
Bridgestone’s Kitakyushu Plant

Rainwater collection pond at Bridgestone
Carbon Black (Thailand) Co., Ltd. (BSCB)

Bridgestone Group Environmental Report 2015 10

Enhanced VOC Solvent Reductionin Manufacturing Process

Bridgestone Group

GlobalBridgestone South Africa (Pty) Ltd. (BSAF) supports theprotection of precious wildlife indigenous to South Africa. For
example, BSAF has been supporting the organizations that
protect endangered wildlife including the Cape Leopard Trust
who is protecting mountain leopards which are unique to theWestern Cape area. In addition to sustained support of them,
BSAF cooperates in efforts to provide environmental
education to local elementary schools. In 2014, BSAF
launched a program where local students submitted
drawings of animals that inhabit the Western Cape area andused the best drawings to create a calendar to enhanceawareness toward biodiversity conservation.

BSRE

Indonesia

The majority of natural rubber production in the world isconducted by small-scale rubber farmers in Southeast Asia.
The Bridgestone Group uses large volumes of natural rubber
produced by such farmers. However, the productivity of therubber trees raised by these farmers is low, and the quality
and volume of natural rubber produced vary, making it difficult
to maintain stable harvests.
To help such small-scale farmers improve the quality of
their operations, P.T. Bridgestone Sumatra Rubber Estate(BSRE), a subsidiary that directly operates rubber farms inIndonesia, provides these farmers with the productivityimproving technologies Bridgestone has developed on its own
rubber farms.
The company started providing technical assistance to theagricultural training center established in the city of Siantar in
North Sumatra. The company also provided Hevea rubber
tree seedlings and implemented a technical training programfor instructor candidates selected from various areas.
Such initiatives are expected to improve quality of natural
rubber and income per unit area for small-scale farmers andhelp control expansion of agricultural land utilization.

Signs for studying mountain leopards
2010

2012

2013

Tree Planting Initiatives of “Ecopia
Forest” to Protect the Environment
around Bridgestone’s Facilities

BridgestoneJapan

Bridgestone is working to reduce emissions of sulfur oxides(SOx) and nitrogen oxides (NOx) at our manufacturing
facilities by converting from heavy fuel oil to natural gas. By
2014, we reduced the total SOx emissions by 62% and thetotal NOx emissions by 82% as compared to 2005.
We will continue to proactively promote fuel conversion inan effort to reduce the Group’s environmental impact.

Bridgestone

MexicoThe Monterrey tire plant of Bridgestone Americas, Inc.
(BSAM) acquired certification for wildlife habitat conservationand environmental education from the Wildlife Habitat Council(WHC) in 2014.
The certification applies to wildlife habitats and biodiversity conservation activities; education of employees at theMonterrey tire plant and nearby community about the local
ecosystem and recycling, recovery and recycling of discarded
tires from the Salinas River.
BSAM has expanded its environmental conservation
activities in partnership with the WHC in 10 locations in North
America in addition to the Monterey tire plant, providing
opportunities for environmental education that go along withpreservation of natural fauna and flora in the various regions.

Protected wilderness
donated by BSAM to
the state of Tennessee(Bridgestone Firestone
Centennial Wilderness)

Forest Restoration Initiatives
around Natural Rubber Farms

Enhancing contributions 2

Reduced SOx and NOx
Emissions into the Air
through Fuel Conversion

BSAM

Enhancing contributions 52014 (Year)

Minimizing footprint 2

Acquisition of Certification Concerning
Wildlife Habitat Conservation andEnvironmental Education

In Harmony with Nature

0South Africa

Enhancing contributions 4

Technology Provision to Improve
the Productivity of Small-Scale
Natural Rubber Farmers

Support for Protection of Wildlife
Indigenous to South Africa
BSAF

The Bridgestone Group is continuously striving to switch to
substitutes for chemical substances that could have anegative environmental footprint such as volatile organic
compound (VOC) solvents, thus reducing the amount ofchemical substances used.
As an example, the Group proactively worked on reducing
the amount of chlorinated VOC solvent used at production
bases in the Group's industrial chemical department, andrealized a dramatic reduction of approximately 69% in a spanof five years from 2010 to 2014. Bridgestone also progressively switched from VOC solvent-based adhesive towater-based adhesive used forautomobile seats at theBridgestone APM’s Upper
Changes in the Amount
Sandusky Plant andof Chlorinated VOC Solvent
Use for Bridgestone’s
Dickson Plant inIndustrial Chemical Products（t）the USA, eventu500
ally eliminating
VOC solvents
400
altogether.
The Group
300
Reducedapproximately
will continue to200
69%
reduce use of
VOC in a global
100
basis.

Enhancing contributions 3

Enhancing contributions 1

Minimizing footprint 1

BSKP/ W-BRIDGE

Japan

Bridgestone is spearheading many initiatives for conserving
the environment in Japan. One noteworthy initiative isestablishment of an “Ecopia Forest” district near company
locations such as tire facilities. Forest conservation initiatives
such as periodic thinning are carried out by teammates. In
addition to improvement initiatives by volunteering employees,
events are held to allow local people to enjoy nature in oureight “Ecopia Forests” nationwide.
Contribute to improve the productivity
by providing technology and seedlings

Indonesia

An important national forest surrounding the P.T. Bridgestone
Kalimantan Plantation (BSKP) in South Kalimantan, Indonesia
was destroyed by fire and is experiencing unmanaged
regrowth. Support initiatives of “W-BRIDGE*1” aim to restore
this national forest. Waseda University and Japan International
Forestry and Cooperation Center have been working together
with BSKP, Lambung Mangkurat University and Tanah Laut
Prefecture Forestry Bureau to implement a project utilizing the
local community forestry system since 2012.
Forest management must be sustained over a long periodof time by the local community to prevent the forest from being
burned again. Thus, in addition to having the local community
create a Hevea rubber tree forest from the damaged land, theproject includes everything from producing crops such as riceand beans, to closing off the forest canopy. The project aims tocreate a forest with high economic value for the local community while taking biodiversity into account by planting native
tree species in the surrounding area. So far, a total of 37
hectare (ha) forest has been created. Forest fire prevention is
implemented in the form of local community patrols.
*1 Industry and academic institution collaborative project participated in by
Bridgestone and Waseda University to contribute to conservation of the local
environment

Forest experience event
Natural gas tank in
Bridgestone Iwata Plant

11 Bridgestone Group Environmental Report 2015

Rubber trees where rice iscultivated on the ground

Bridgestone Group Environmental Report 2015 12

Main Technologies and Products Towards 100% Sustainable Materials
Value natural
resources

Longer operating life withimproved durability

Run-Flat technology

Value Natural
Resources

Contribute to conservation of resources by making spare tires unnecessary
by being able to continue drive a reasonable distance even if air pressure
becomes zero

Run-Flat Technology Tires
Sales Trend (Japan)(%)
130

Truck and bus tires “M800” series aredesigned to maintain a high durability
in casing and can be retread twice*1.
*1 Applicable to the following product sizes:
11R22.5 14PR/16PR and 275/80R22.5. The
usage or management conditions of the tire andcondition of components other than the tread(e.g. casing), may impact the ability
for a tire to be retreaded.

Action 1

120

Reduce raw
material
consumption

110
100

Half weight technology
The technology helps to reduce thevolume of raw material that is used in atire by half, while keeping the tire’s original durability.

Cutting-edge Revolutionarily
Reinforced Radial structure foraircraft tires
Contribute to conservation of resources by making tires 7 to 10% lighter by
new belt construction using highelastic/high strength fiber that offers
better safety

90
80“Guayule” research farm of the Bridgestone Americas
Tire Operations, LLC, Arizona, USA

Conventional
tire

2013

2014 (Year)

Towards
100%
sustainable
materials

Run-flat
technology(for 2050 and beyond)Towards 100% sustainable materials*1
It is expected that an increase in population and the numberof automobiles will boost tire demand in the future. As aresult, resource consumption is expected to increase and theglobal environmental footprint will likely become greater.
There is a possibility of exceeding the earth's capacity,
through resource depletion. The Bridgestone Group’s goal is
to implement business operations in balance with theplanet’s ecological capacity. As necessary activities toachieve this, we are committed to take the following threeactions: 1) reducing raw material consumption, 2) recycling
resources and using them effectively, and 3) shifting to
renewable input resources.

Activity
Concept

Resourceuse

BAU (business as usual):

Increase the resource
consumption byincreasing demands

A

Line ofecologicalcapacity

B

A
C

C

B

Current status

2050 and beyond

BAU(Business as usual)A

Recycled materials

B

New input of renewable materials

C

Non-renewable materials

13 Bridgestone Group Environmental Report 2015

Reduce raw material
consumption

ActionRecycle resources &use effectively

1

A
B

Action100% sustainable
materials

2

Action3

Expand and diversify
renewable resources*1 The Bridgestone Group defines sustainable
materials as materials “1) that are derived
from resources with a continual supply, 2) thatcan be used as part of our business over the
long-term, and 3) that have a low environmental and social impact across the lifecycle fromprocurement to disposal.”

Action 2
Recycleresources &use effectively
Retread technology
Recycle used tires by retreading, or applying new
rubber to replace the worn tread part of used tires

Recycled rubber
Use recycled rubber for rubber products such as tires,
while ensuring safety and quality“Air free Concept (Non-Pneumatic) Tire”
With a unique structure of spokes stretching along the innersides of the tires supporting the weight of the vehicle, there isno need to periodically refill the tires with air, meaning that thetires require less maintenance. At the same time the worry ofpunctures is eliminated. In addition, the spoke structure ismade from thermoplastic resin*2 and, along with the rubber inthe tread portion, the materials used in the tires are recyclable,
contributing to the efficient use of resources. Further, by
pursuing extremely low rolling resistance and contributing to
reductions in CO2 emissions through use of proprietary technologies, Bridgestone believes it is possible to achieve evenhigher levels of environmental sustainability and safety.
Aiming for practical application in 2013, “2nd generation” withenhanced functionality was announced*3.
*2 A synthetic resin that becomes
flexible when heated, can beprocessed into a variety of shapes,
and becomes hard when cooled.
*3 The tire can be installed on
ultralight vehicles with about fourtimes more weight and about 10
times maximum speed, comparedto electric cart wearing thefirst-generation “Air Free Concept
Tire.”

Action 3
Expand anddiversify
renewable
resources

Concept Tire of 100%
Sustainable Materials
Bridgestone is expanding the range of reinforced plantfibers it uses in order to secure renewable resources usedin raw materials. Synthetic rubber and carbon black generally made from finite resources were instead synthesizedfrom renewable materials. The concept tire is being developed from these sustainable raw materials.

Value Natural ResourcesLong-term
Vision2012

Research and development of guayule,a new natural rubber resource
Bridgestone is performing research that explores extracting
natural rubber from the guayule shrub, which is indigenous toarid regions, to use as a raw material of tires. Bridgestone
Americas Tire Operations, LLC (BATO) holds 114 hectares(280 acres) of farmland in Eloy, Arizona, USA. On that land, aresearch farm for cultivation research of guayule was established and put into operation in September 2013. The grandopening ceremony for the “Biorubber Process ResearchCenter” was held in Mesa, Arizona, in September 2014. The
research center started production ofnatural rubber from guayule in 2015 witha goal of practical application in the
2020s.

Development of a new kind ofcellulose fiberThis fiber can be produced fromgeneral-grade pulps and the production volume is expected to increase significantly.

Improve productivity of Hevea rubber tree
Bridgestone has implemented a technical assistanceprogram to improve the productivity and quality fromsmall scale farmers by developing diagnostics for Hevea
rubber trees.

Bridgestone Group Environmental Report 2015 14

Dialogue

Towards 100% Sustainable Materialit y

Joint development ofhigh-function tire rubber materials
derived from plants
Bridgestone revealed its high-function tire rubber derived from plants developed
together with Kao Corporation “Towards 100% sustainable materials” oftire raw materials in 2014.

Announcer from Nippon Broadcasting System, Inc.
Kao Corporation

Hojo: Eighty percent of the tire consists of rubber
and filler powder; a small amount of chemical isused when blending these materials. This time, wehave jointly developed this chemical. A black
powder called “carbon black” was originally used
for the filler, but makers also began using a white
powder called “silica” about 20 years ago. Silica
offers good fuel efficiency, and enhances grip on
rainy days as well. Silica has therefore recently
come to be used often for fuel-efficient tires.
Carbon black blends well with rubber, which works
well with oil. Silica works well with water; however, it
does not blend well with rubber. When we were
trying to figure out a way to blend them, we had theidea of using a detergent that melts oil well.

Mr. Yoshida: What do you think specifically was
improved by mixing rubber well with silica using
surface active agents?
Hojo: In short, it enhanced fuel efficiency. In thepast, if it didn’t mix well using silica, it would change
to “heat” when silica rubbed on silica when thevehicle was traveling, causing energy to be lost. On
the other hand, if silica is mixed sufficiently, fillers
do not rub against each other and change tothermal energy, so tires roll without resistance andultimately result in better fuel efficiency.
No dispersing agent

Conventional dispersing agent

High viscosity

at which silica bonds

New silica
dispersion improver

Low viscosity

at which silica comes apart

High performance

Mr. Yoshida: So, Kao has produced a new material
designed especially for use with tires?

Performance Chemicals Research

Mr. Kenichi Suenaga

Mr. Yoshida: Yes, of course, if you add detergent,
you can mix water and oil. That’s where Kao comesin.

Bridgestone Corporation

Materials Development Dept.

Masahiro Hojo

Nippon Broadcasting
System, Inc.
Announcer

Mr. Hisanori Yoshida

Bridgestone Corporation
Materials Development
Dept.

Masahiro Hojo

Kao Corporation
Performance Chemicals
Research

Mr. Kenichi Suenaga

Mr. Suenaga: First, allow me to explain about the surface active agents contained in detergent. Surface
active agents (surfactants) are substances that alter
the boundary (interface) between different substances. Surface active agents facilitate uniform
mixing of water and oil, which intrinsically do not mix.
These are used in detergents. Utilizing Kao’s knowhow with surface active agents, we mixed silica,
which has affinity for water, and rubber, which has affinity for oil.

Mr. Suenaga: That’s right. The “new silica dispersion improver” is especially developed for silica; itenables it to mix (disperse) well, and is furthermore
completely made from plants.

Value Natural Resources

Mr. Hisanori Yoshida, as interviewer

Mr. Yoshida: Even elementary school students
know that Bridgestone Group is the world’s largest
tire rubber manufacturer. Kao Corporation, on theother hand, has the image of being Japan’s
representative detergent and chemical products
manufacturer. I don’t think tires are often associatedwith detergent, so what do you think you haveproduced together?

Mr. Yoshida: Are tires using this material ready forbeing sold on the commercial market?
Hojo: In addition to ECOPIA EX20, we plan togradually adopt it for our tires, one type at a time.
We will begin using it for large tires and gradually
expand to usage overseas. We will continue to workwith Kao to develop good tires, solving problems
together, one at a time.

“ECOPIA EX20” is a tiremade with new silica
dispersion improver

15 Bridgestone Group Environmental Report 2015

Bridgestone Group Environmental Report 2015 16

Promotion of Activities in Our Operations
The Bridgestone Group is committed to “value natural
resources” through the efficient use of resources on theplanet throughout the lifecycle of products, from raw
material procurement to disposal and recycling. In

particular, important activities include reducing waste
production, limiting waste to landfill and the 3Rs (reduce,reuse, recycle). The Group is working toward thedevelopment of a society that actively recycles.

Bridgestone’s activities to “Value natural resources”

Raw material
procurement

Manufacturing

Activities towards
100% sustainable
materials

Distribution
and sales

Reducing waste
production
Limiting waste tolandfill(See pages 13-14)

Use

Reducing packaging materials
Saving resources
for labeling

Longer life of
products

Disposal andrecycling

Reducing, reusing
and recycling of usedproducts
Eliminating the needfor spare tires

Efforts to Recycle Used Tires
in America

Recycling
Used Tires

U.S.

BSRO

BTJ

Bridgestone Retail Operations, LLC (BSRO) has been
implementing the “Tires4Ward program” since 2012 with agoal that for every new tire sold in the United States; one
spent tire would be reused for a valuable purpose.
Initiatives include support of free recovery and recycling oftires abandoned in parks and rivers through a partnership withthe “River Network” volunteer organization. The company has
provided support for more than 400 regional cleanup
initiatives all over the United States, and has collected over
100,000 discarded tires. The company has annually donated$25,000 to support the River Rally and the River Network, aswell as an additional $5,000 in 2014 which was collected
through Rethink Green campaign to educate customers about
fuel-efficient tires. The community-involvement initiatives are
currently being expanded from the U.S. to South and Central
America, and will continue in the future as well.

Operation of Facilities
Oriented toward Recyclingof Used Tires

Recycling
Used Tires

Japan

Bridgestone Tire Japan Co., LTD. (BTJ) operates theBridgestone Tire Recycle Center Osaka. The center
combines functions of a retread tire*1 manufacturing facility
and an intermediate used tire*2 treatment facility in a single
location, and it enables collection*3 of customers’ used tires,and reusing and recycling of all the collected tires. The centerwon the “Bridgestone Environmental Activities Award” for2014 presented by the Bridgestone Group in Japan. We willcontinue to work to use resources in a more sustainable way.
*1 Tires that are reused by replacing tread rubber*2 Crushing of waste tires that cannot be re-tread*3 Collection areas include Osaka Prefecture and parts of Kyoto, Hyogo, Shigaand Wakayama Prefectures The Group also collects discarded tires inaccordance with established laws/regulations and procedures.

Customers

Customers(See pages 13-14)

Approach for Reducing Waste
at Manufacturing Facilities
GlobalBSAM

The Bridgestone Group aims to reduce the product defectratio by focusing on quality management and reducing theamount of waste emitted during production at various production bases. Due to new establishments or closure of facilities,
etc., waste emission for 2014 was a total of 321,000 tons,
which was an increase over 2013 with 8.7 tons per 100 million
yen (waste emission proportional to sales). The 89.6% rate ofrecycling reflects an increase of 2.0% from 2013. Goingforward, we will continue to reduce waste production volumes
and recycling rates to contribute to the development of asociety that actively recycles.
Waste Production at Bridgestone Group Manufacturing Facilities
340
300

10.2

293

9.6

296

“Zero waste to landfill” was maintained for 2014 by completely
eliminating landfill waste at the Wilson Plant, the Aiken Plant
and the Anoka Plant. The Kings Mountain Plant and Gastonia
Plant achieved zero waste to landfill status since July 2014.
BSAM also has been proactively involved in recycling
initiatives at tire facilities since 2006, and has reduced thepercentage of landfill waste included in amount of waste from
50% to less than 10%.
The Bridgestone Group already has achieved zero waste
to landfill status at all its production facilities in Japan and fourtire facilities in China, and will continue to work as a group to
reduce waste emission and recycle waste.

10

8.7

8.3

260

8

240
220

2010
Waste (1,000t)

2012

2013

2014

(Year)

0

Unit (t/100 million yen)

* Because we refined past data, the data above differ slightly from
Environmental Report 2014

Recycling
Used Tires

Recycling of Used Tires
in JapanWilson Plant which has
achieved zero emission

Bridgestone

Japan

Japan Automobile Tyre Manufacturers Association (JATMA)
and many others in the tire industry are working toward
reducing (controlling the emergence of used tires) andrecycling used tires, which is vital for the development of asociety that recycles. More specifically, they implementmonitoring of reduction factors focusing on making tires lighterand longer lasting, monitoring of tire recycling status andmeasures against illegal accumulation and dumping of waste
tires. According to a JATMA survey, the 2014 recycling rate ofused tires in Japan was 88%.
Bridgestone contributes toreducing the environmental impact ofRecycling of Scrap Tyres
used tires inin 2014
Japan through
Others 12%
Thermal Recycling
joint activities
Reclamation 1%
Cement calcining 5%
with JATMA.
Boilers 1%
ExportUsed tyres 12%
Cut tyres 1%

Reuse

Retreadfacility

Selection

2014(weight)

Others 1%
Reclaimed &powdered rubber 10%

Intermediate
treatment
facility

Recycle to tires(technology underdevelopment)

Activities to Reduce
Environmental Impact ofUsed Tires through WBCSD
Bridgestone Group Global

Bridgestone Group

Global

It is projected*4 that approximately one billion used tires will
emerge worldwide each year. Reducing the environmental
impact of used tires is a common issue of the tire industry.
Bridgestone has been involved in the Tyre Industry Project of
the World Business Council for Sustainable Development(WBCSD), which was established in 2006. As a leading tireand rubber company, the company has worked towardbuilding a sustainable society in cooperation with othercompanies in the industry. This project aims to develop an
effective management system for used tires by encouraging
related industries and governments in various countries toappropriately manage used tires and reduce the environmental impact through the publication of “End-of-Life Tires: A
Framework for Effective ELT Management Systems” anddisclosure of survey results.
*4 WBCSD Tyre Industry Project

Steel manufacturing3%
Gasification furnace
5%
Tyre manufacturing
2%
Paper manufacturing
39%
Chemical factories 4%

Retreaded tyrebases 6%

Source: JATMA

17 Bridgestone Group Environmental Report 2015

Recycling
Used Tires

U.S.

12

321

280

0

Expansion of Initiatives to
Realize Zero Landfill at
Various Production Bases

Unit (t/100 million yen)

Waste (1,000t)
292

Reducing
Waste

Return tocustomers

Value Natural Resources

Initiative to collectdiscarded tires

Bridgestone Group320

Recycled
as fuelBridgestone Tire Recycle Center Osaka

ExamplesofInitiatives

Reducing
Waste

Collection

Report on WBCSD’s project

Bridgestone Group Environmental Report 2015 18

Reduce CO2
emissionsImprove tire-rolling efficiency by 25%, and the reduction in CO2 emissions
from helping improve the customers’ fuel efficiency exceeds the emissions
related to Bridgestone’s operations and its products’ after-use.

(Compared to 2005)

Mid-term Environmental Target for Reducing CO2 Emissions
Bridgestone’s
contribution to
reduce vehicle
emissionsexceeds thosefromcompany’s
operations
andafter-use

CO 2emissions

Solar power generation panels installed on the roof of
Bridgestone Saga Plant

After-use
Manufacturing

Contribute to the globally agreed target

Raw material
procurement*1(for 2050 and beyond)(over 50% reduction of CO2 emissions)

Raw material
procurement

Manufacturing

9.8%

Energy usedduring production

Fuel usage

2.9%
0.6%

As a supplier to the automotive industry, theBridgestone Group is paying close attention to theimpact of CO2 emissions. Based on the projectionsof IPCC*4 and other internationally recognizedagencies, the Group has established a goal toreduce CO2 emissions in our business operations.
Our efforts to reduce CO2 emissions goesbeyond tire manufacturing. The Bridgestone Grouphas committed to reducing CO2 emissions throughthe lifecycle of the tire. The tire lifecycle stage that
accounts for the largest volume of CO2 emissions is“Use (Driving).” Tire contribution to automobile
exhaust emissions can be lowered by reducing

Use (Driving)

Fuel usage

CO 2 emitted during
combustion

86.4%
0.3%

rolling resistance, thus improving vehicle fuelefficiency and contributes to reduction of amount of
CO2 emission from the vehicle. The Group willcontinue its efforts to reduce amount of CO2
emission for the lifecycle of our products, including
the time while the product is being used.
Along with striving to mitigate climate change by
reducing amount of CO2 emission, the company
recognizes the risk of Group activities on climatechange and is implementing adaptation measures
such as conducting research on providing natural
rubber from areas other than tropical regions.

*1 At the G8 Hokkaido Toyako Summit (held in July 2008) G8 leaders agreed on a reduction of at least 50% in greenhouse gas emissions
worldwide by 2050. The same year, at the Major Economies Meeting On Energy Security and Climate Change, the developed countries,
along with emerging nations including China, India and others, adopted this target as a shared global objective.
*2 Greenhouse gas emissions throughout the lifecycle of 1 fuel-efficient passenger car tire (195/65R15): 243.9kgCO 2e*3 Greenhouse gas emissions from after-use stage: 13.1kgCO 2e (emissions reductions: 12.5kgCO 2e)(Source: Tire LCCO 2 Calculation Guidelines Ver. 2.0, 2012, Japan Automobile Tyre Manufacturers Association)*4 Intergovernmental Panel on Climate Change

19 Bridgestone Group Environmental Report 2015

Tire-rolling resistance is primarily caused by three factors:
changes in the shape of the tire while driving, friction between
the contact patch of treads and the road, and the air resistanceassociated with the rotation of the tire. Bridgestone is committed
to reducing the energy losses that result from rolling resistance.
To this end, we are advancing tire R&D ventures from theperspectives of structure and shape, as well as materials.

(Year)

Composing Elements of Rolling Resistance
Speed
3

CO 2 emissions from
Bridgestone’s operations
and after-use

1

CO 2 emissions from
customers’ use

Direction traveled* Calculation methods can be found on the Company’s homepage.
* The Company’s ability to control CO 2 emissions from disposal is limited, but we are working
to reduce emissions by making products lighter and promoting usage of retread tires.

600

Raw materials

17.0%

2

Fuel Efficiency-Influencing Tire-Rolling Efficiency: 12.7% Improvement(Compared to 2005, Per Unit of Sales)(Compared to 2005)

Reduction

Manufacturing

26.4%

Distribution

Reduction
Target300
200

After-use

reducedby around 36%

100

Distribution

reducedby around 28%

90

ManufacturingRawmaterials

100
2012

2013

2014

Rolling Resistance Coefficient of Tires
(%)

35%

2005

*1 Calculated based on “Tire LCCO 2 calculation guidelines Ver. 2.0”
(established by Japan Automobile Tire Manufacturers Association[JATMA] in April 2012)*2 The NanoPro-Tech is a technology that allows engineers to analyze andcontrol the molecular structure of rubber at the nano-scale level.

After-use

Reduction Reduction

400

lent of approximately 6.8 million tons*1. Improving rolling efficiency while maintaining safety is a difficult task that requires innovative technologies. Bridgestone’s proprietary“NanoPro-Tech*2” technology enables such improvements,
and we are helping reduce the volume of CO2 emitted bycustomers when they drive by selling fuel-efficient tires that
use this technology around the world.

CO2 Emission Reduction Rates
by Lifecycle Stage (2014)

31.8%

500

0

and road

3 Energy loss from air resistance associated with tire rotation

CO2 Emissions from Lifecycle Stages Other Than Use: 31.8% Reduction

CO2 Emissions Per Unit of Sales from
Lifecycle Stages Other Than Use*3
Base
year

2 Energy loss due to friction between contact patch of treads

1

Regarding the amount of CO2 emitted from tire lifecycle
stages other than use, we established a target of 35% reduction relative to our sales by 2020, and recorded a 31.8%
reduction (compared with 2005) by 2014. The total amountof CO2 emission was also reduced compared with 2005.
We are striving to document our track record of CO2 emissions by third-party assurance. (See page 27)
Likewise, the Bridgestone Group has established 25%
improvement in tire-rolling efficiency by 2020 as a target.
By 2014, we achieved an improvement of 12.7% (comparedwith 2005). This CO2 reduction contribution is the equiva-(t/100
million yen)

2

1 Energy loss from changes in tire shape while driving

2020(Year)

reducedby around 28%

Base
year

7.0%
Reduction

9.9%
Reduction

12.7%
Reduction

95

25%

Reduction

85
80
75

Target70

reducedby around 32%* Rates of reductions in CO 2 emissions
per unit of sales in comparison to 2005

Reduce CO2 Emissions

Energy used to
produce raw
materials

Distribution

2020

2005

2014
performance

Greenhouse Gas Emissions by Tire Lifecycle Stage (Converted to CO2 Base)*2
After-use*3

35% reduction

ColumnFactors Behind Rolling Resistance

Reduction(customer
use)

Reduction inemissions ratefrom company’s
operations andafter-use

Distribution

Long-term
VisionActivity
Conceptcomponent procurement, manufacturing and logistics) and also its products’(Compared to 2005, Per Unit of Sales)“after-use.”2(by 2020)

Reduce CO2Emissions

35% reduction in CO2 from the company’s total operations (raw material and1

Mid-term
Environmental
Targets

65
60
〜
0

2005

2012

2013

2014

2020

(Year)*3 Because we refined past data, the data above differ
slightly from both Environmental Report 2014 andCSR Report 2014. Includes CO 2 emissions reduction
activities and exchange rate fluctuations of sales.
Bridgestone Group Environmental Report 2015 20

Examplesof
Initiatives

Initiatives
Concerning
Products
andTechnologies

Initiatives
Concerning
Products
andTechnologies

Awards and Accolades for“ologic” Next-generation
Fuel-efficient Tire

Bridgestone Group

Flame Resistant,
Energy-saving
Conveyor Belt on Sale

“ologic,” which offers both fuel efficiency and safety byhigher dimensionality, suppresses deformation of the part of
the tire that makes contact with the road by enlarging
diameter of t he t ire, and along w it h reduc ing ro lling
resistance related to vehicle fuel efficiency, reduces air
resistance while traveling by width c onstriction. This
technology also secures high-grip performance on wet anddry roads by combining long contact shape in tire traveling
direction with dedicated pattern or compound. In 2014, thistechnology won the “Tire Technology of the Year,” “BMWSupplier Innovation Award 2014,” “2014 Global Warming
Prevention Initiatives Minister of Environment Award” and“2014 Nikkei Global Environment Technology Award” forExcellence. “BLIZZAK NV ologic” studless tire for passenger
vehicles equipped with this technology also went on sale in2014.

New technology “ologic” thatoffers both fuel efficiency andsafety by higher dimensionality“Tire Technology of the Year” in
the Tire Technology InternationalAwards for Innovation andExcellence 2014

Reduced CO2 Emissionsat Manufacturing Facilities
by 27.6%(Compared with 2005, per unit of sales)

Bridgestone GroupJapan

Bridgestone

GlobalInitiatives
inOperations

Using rubber material development technology cultivatedthrough the development of the “ECOPIA” fuel-efficient tire,
Bridgestone began marketing its flame-resistant conveyor beltthat add further capacity to save energy in November 2014.
High efficiency and cost reduction have recently become
important themes at facilities, resource/energy development,
etc. The most significant source of energy loss from belt
conveyor operation is produced by resistance when the belt
travels across rollers (roller crossing resistance). By focusing
on this roller crossing resistance and utilizing the rubbermaterials development technologies cultivated in the tirebusiness, the Company succeeded in developing a conveyor
belt designed to save energy while maintaining flame
resistance. The company will continue to contribute tosolutions for customer’s challenges by taking advantage of
the Bridgestone Group’s advanced technical capacity.

GlobalThe Bridgestone Group is working to reduce CO 2 emissions
from its facilities by using energy more ef f iciently andswitching to alternative forms of energy that result in lower
emissions. As a result of these efforts, CO2 emissions in 2013
per unit of sales were 27.6% lower than in 2005. Goingforward, we are working to introduce
more energy-efficient equipment
and implement stringent
CO2 Emissions ate n e r g y m a n a g e m e nt
Bridgestone Group
Manufacturing Facilities
measures to realize
further reductions in
CO 2 emissions
CO 2 Emissions per unit of sales(1,000 t)(t/100 million yen)
CO2 emissions.
5,000

180

169

4,800

4,541

4,600

Initiatives
Concerning
Products
andTechnologies
Bridgestone

Achieved No. 1 Mounting Ratein Japan along with Improved
Performance of “ECOPIA”
Fuel-efficient Tire
Japan

Initiatives
Concerning
Products
andTechnologies
Bridgestone*1 Bridgestone Tires Japan commissioned a third-party investigation company
to conduct random sampling investigation by online survey in accordancewith the current state of structure ratio by region/type of vehicle andaccording to sex of passenger vehicle drivers from August 25 to September 1,
2014. 4,461 vehicles mounted with fuel-efficient tires were sampled.
*2 Test conditions: Tire size: 215/60R16 95H/test load: 5.42 kN/air pressure: 210
kPa/speed: 80 km/h/test method: force
method/test location: drum test
machine in Bridgestone
Technology Center

Changes in the Salesof Bridgestone’s(%) Fuel-Efficient Tires (Japan)

400

300
200
100
0

4,000
0

Japan

Bridgestone contributes to reduction of CO 2 emissions inJapan by participating in various industry organizations andb e i n g a m e m b e r o f t h e J a p a n A u t o m o b i l e Ty r e
Manufacturers Association (JATMA) and the Japan Rubber
Manufacturers Association (JRMA).
JATMA is trying to reduce the amount of CO 2 emissions
through reduction of rolling resistance in tires in the entire
tire industry. The “system of tire labeling” started being usedin 2010. Tires that meet the criteria for rolling efficiency andwet grip performance are defined as “fuel-efficient tires.” InJanuar y 2015, a study of CO 2 emission amounts of allpassenger vehicle tires sold by JATMA member companies
in 2006 and 2012 was conducted. The results showed thatthe amount of CO 2 emission per tire used in 2012 was
reduced by 7.5% compared to 2006*3.
The “Low-carbon society implementation plan (Phase II)”was established by JRM A in Januar y 2015. The plani n d i c a t e s a 21% r e d u c t i o n i n C O 2 e m i s s i o n r a t e i n
production as a new target for 2030 compared with 2005.
This is a collection of initiatives for proactive environmental
preser vation for the rubber industr y based on aninternational framework for climate change and global
warming that is supposed to go into ef fect in 2020 inaccordance with the COP21 agreement scheduled for theend of 2015.

140
122

130
120
0

2005
2012
2013
2014 (Year)
CO 2 Emissions per
CO 2 emissions
unit of sales(1,000 t)(t/100 million yen)

* Because we refined past data, the data above differ
slightly from Environmental Report 2014

Initiatives
inOperations

BSCR

Introduction of Biomass
Boiler to Cut Amount of
CO2 Emissions in Half
Costa Rica

Initiatives
inOperations

TBSC

Bridgestone de Costa Rica, S.A. (BSCR) has introduced abiomass boiler to produce heat for its San Jose Plant in 2014.
The company has reduced CO2 emission for the facility byapproximately 50% by replacing fossil fuel oil with woodpellets as biogenic fuel for the boiler. Through this initiative,
BSCR contributes to achievement of carbon neutral*1 aimed
for by the Republic of Costa Rica.
*1 Maintaining the balance of amount of CO 2 emissions with amount absorbed
to keep the amount of CO 2 emitted artificially with the below the amountabsorbed by plants, etc.

Acquisition of ISO50001
Certification by Tire
Manufacturing Facilitiesin Thailand
ThailandThe Rangsit Plant of Thai Bridgestone Co., Ltd. (TBSC)
acquired International Standard ISO50001 for energy
management systems in January 2015.
The Wilson Plant of Bridgestone Americas, Inc. (BSAM)
became the first tire facilities in the world to obtain ISO50001
in October 2012, followed by the technical center ofBridgestone Europe NV/SA (BSEU) in May 2012. The
Bridgestone Group is working on identifying the main factorsof energy consumption, defining an effect index, setting
targets, informing employees, enhancing capacity ofengineers at related facilities, forming a special team forsaving energy and making energy
management more efficient.

Reduce CO2 Emissions

The number of fuel-efficient tires shipped domestically inJapan increased more than 3.8 times the number of units
voluntarily established for the industry in 2010, in just four
years from 2010 to 2014. An investigation conducted in lateAugust 2014 clearly showed that Bridgestone’ s “ECOPIA”
fuel-efficient tire is “the most frequently selected tire in
Japan*1.”
The company’ s “ECOPIA PZ-X” fuel-efficient tire has
37% less rolling resistance that the conventional “play PZ-X”
tire* 2 , and contributes to better mileage and less CO 2
emission when used.

Industry-wide Initiatives
Connected with Reduction of
CO2 Emissions

160
150

129

4,200

Various types ofresistance that
occur during belt
conveyor operation

4,487

4,453
147

4,400

170

4,607

*3 Calculated based on JATMA “Tyre LCCO 2 calculation guidelines Ver. 2.0”
assuming 30,000 km as service life of passenger vehicle tires
2010

2012

2013

2014 (Year)* Based on unit shipments. The definition of
fuel-efficient tires is based on the grading
system of Japan Automobile Tyre
Manufacturers Association (JATMA).

Introduced biomass boiler

Wood pellet biomass fuelISO50001 certificateof Rangsit Plant

21 Bridgestone Group Environmental Report 2015

Bridgestone Group Environmental Report 2015 22

Environmental Management

Environmental Management at SBU
and Business Facilities

Environmental Management
The Bridgestone Group has developed the Total Environmental Advanced Management System, or TEAMS, which isa Group’s own environmental management system (EMS) that serves as a foundation for environmental activities.
The values and practices learned through certifying all Bridgestone’s production facilities to the ISO 14001
international standard enabled implementation of non-certified EMS systems which adhere to the standard.
TEAMS was developed by adding the concepts of Total (denoting the participation of all business units, facility
functions and employees throughout the Group) and Advanced (denoting the Group’s commitment to active disclosureand the consistent pursuit of advanced, world-class activities).

Total Environmental Advanced
Management System (TEAMS)
Following the TEAMS concept, each Strategic Business
Unit (SBU) and each facility in Bridgestone Group prepare
and adopt an EMS using methodologies employed by ISO
14001. Then environmental activities are improved throughthe use of the plan-do-check-act cycle (PDCA) at threelevels: individual facilities, SBUs and globally orGroup-wide.
As of December 2014, 162 (over 99%) of the Group’s
production facilities*1 have obtained the ISO 14001 certification. We plan to strengthen our activity even further byachieving and maintaining ISO 14001 certification for all
target facilities. We also are preparing EMS for new
production sites according to the Bridgestone Group’s
proprietary factory production certification system and plan
to successively gain ISO 14001 certification for these sites.
We have an EMS for all Bridgestone operations inJapan—including all factories, the headquarters office andtechnical centers—and have received a single multi-sites
ISO 14001 certification. We are working to be eco-friendly
in every area of our operations, from product development
and design, through production, distribution and manufacturing, to sales and service.
As a basis for supporting TEAMS, we also are striving toprovide and consolidate shared global information systems, working toward improvement by analyzing each
SBU’s environmental activities and data through theGroup’s PDCA cycle.
*1 Facilities defined by Bridgestone as needing ISO 14001 certification.

ISO 14001 Certification in the Bridgestone Group
Certified sites

Percentage

162

99.4%

23 Bridgestone Group Environmental Report 2015

Global Environmental Management
The Global Head Office (GHO), Global Management
Platform (GMP) and SBUs work together to pursue TEAMS
activities to help achieve the objectives of the Mid-Term
Management Plan (MTP). The GHO draws up overall
strategy and basic policy, communicating this to the GMP,
which directs the SBUs, provides support and assistance.
A Group environment committee, defined as the CEO
and Representative Board members, has been establishedto provide an opportunity for top management review. The
committee determines environmental activities of theGroup as a whole concerning biodiversity, resource
recycling and climate change. We also continually strive toimprove our environmental approaches by sharing issues
and activities at regular liaison meetings between SBUs
and facilities. This is in addition to holding annual Global
Environmental Meetings.
Global Environmental Management
Global Head Office (GHO)• Draws up top-level environmental management policy• Implements management review

Global Management Platform (GMP)• Implements GHO policy• Provides support for each environmental management
platform and SBUs

Strategic Business Unit (SBU)• Controls environmental function, provides support for each site
Japan Tire SBU

Environmental management
platform

Facility

Americas SBU

Environmental management
platform

Facility

Europe SBU

Environmental management
platform

Facility

Specialty Tire SBU

Environmental management
platform

Facility

China, Asia-Pacific Tire SBU

Environmental management
platform

Facility

Middle East & Africa Tire SBU

Environmental management
platform

Facility

Diversified Product SBU

Environmental management
platform

Facility

The Bridgestone Group is taking various measures in theareas of system development and human resources development in order to improve environmental management at
SBUs and business facilities.
For the system development, we have conductedenvironmental assessments since 2010 and evaluated theenvironmental management constitution (structure andfunctionality) at three levels (Level I, Level II and Level III).
Level I needs improvement, Level II demonstrates systematic competence, and Level III demonstrates sustainableproficiency. We conducted the assessment in all of ourmanufacturing facilities*1 in 2014 and use the PDCA
process based on the results to improve our constitution.
The Group holds regular training programs to advancedevelopment of environmental personnel and enhance theenvironmental education system in the entire Group. In
2014, the training program was held in Japan, China, Asia,
North America and EU countries, with more than 150 participants engaged in environmental improvement activities andprojects. The environmental training program included
on-site training and discussions among participants, aiming
to further enhance the abilities of environmental personnel
and foster greater coordination within the regions.
We are planning to holdthe program in 2015 andbeyond.
*1 Facilities defined by
Bridgestone as needing
ISO 14001 certification
Environmental training program

Eco-Products
The Bridgestone Group is working together with its
customers to reduce its environmental footprint by providing products and services that have been developed
considering the environment throughout the lifecycle, fromthe procurement of raw materials to after use of products.
This is in line with the goals set in the Group’s
Environmental Mission Statement: to achieve harmony
with nature, value natural resources and reduce CO2
emissions.
The Group has developed Standards for Eco-Products
for all of its products and services based on the three
above identified environmental goals, as well as comfort
and safety. We also are striving to develop new products
and services which contribute to a reduction in environmental impact.

Factory Production Certification System
The Bridgestone Group has adopted a proprietary factory
production certification system based on ISO 14001 to
rapidly identify and minimize environmental risks at new
factories and production lines.
This four-stage system checks and certifies the environmental management systems at new factories, such as theestablishment of an environmental plan, the implementation of a preliminary environmental review at the time of
construction, the preparation of environmental policies,
legal compliance and environmental training. In 2014, five
facilities in five countries achieved certification.

Promotion of Environmental Activities
throughout the Supply Chain
Working together with suppliers, the Bridgestone Groupdeveloped the CSR Procurement Guidelines in order topromote environmental activities throughout the supply
chain. The guidelines stipulate suppliers’ efforts toward the
management of chemical products, minimization ofenvironmental impacts from discharged water andemissions, management and reduction of wastes, reduction of greenhouse gases, consideration of biodiversity andothers. We are improving our chemical product management system by including in these guidelines an original
chemical list prepared by the Group to prevent undesirable
chemicals from getting mixed in among the items we
procure. We also request that our suppliers cooperate inenvironmental improvement by holding an annual procurement policy meeting to gain understanding of Bridgestone’s
policy on procurement.
We have developed a CSR Self-Check Sheet as a tool
to assist suppliers with enhancing environmental commitment. We hold CSR training sessions and provide on-site
support based on the check results, and are working
together with suppliers in their environmental activities. We
received CSR Self-Check Sheet from approximately 90
percent of the suppliers in 2014; we also visited two companies to provide assistance.
Bridgestone have been an engaged member of theJapan Business Initiative for Biodiversity since 2010 tofurther promote environmental conservation. As a memberof the working group consisting of businesses of various
types, we are involved in researching techniques that are
useful when businesses implement measures to protect
and preserve biodiversity from impacts of the supply chain
and impacts on the environment “visible,” etc.

Criteria for Eco-Products
Assessment area

In harmony
with nature

Value natural
resources

Reduce CO 2
emissions

Assessment criteria (examples)

Harmony
with nature

Consideration of sustainability in use ofresources
Reduction of chemicals used

Minimization of
resources used

Weight reduction, water-saving
functionality, increased lifespan,
waste reduction

Recycling

Use of recycled resources, reusability,
possibility and ease of dismantlement

Prevention of
global warming

CO2 emissions, low fuel consumption /power saving

ComfortLow road noise

SafetyWet grip, ice traction

Award for Environmental Activities
of Suppliers
In 2013, Bridgestone established the “Green Partner
Award” to recognize suppliers for their environmental
activities. Based on the Environmental Mission
Statement of the Bridgestone Group, “In harmony withnature,” “Value natural resources,” “Reduce CO2
emissions,” it commends activities that help reduce theenvironmental footprint and result in an environmental
contribution. The award was presented to two suppliers in 2014.

Bridgestone Group Environmental Report 2015 24

Environmental Communication

Environmental Communication

Major External Environmental Awards and Certifications (2014)
Award/Certification

Activity

Recipient of award/certification

Products and Services

Company Environmental Awards

External Assessment
Major Environmental Ranking and Rating Systems (2014)

Each year, the Bridgestone Group holds the BridgestoneGroup Awards, including the Bridgestone Group Award forEnvironmental Excellence, to recognize achievements byorganizations and employees within the Group. Theseawards have been presented since 2008, with the goal ofincreasing interest in and motivation toward environmental
activities among all our employees.
The “Tires4Ward Program” of Bridgestone Retail
Operations received the "Bridgestone Group Awards forEnvironment Excellence" for 2014. (See page 18)

Ranking/Rating System

Assessment

CDP (Carbon Disclosure Project)disclosure score

97 out of 100

DJSI (Dow Jones Sustainability Index)
Asia Pacificselected

The 18th Nikkei Environmental
Management Survey

26th (manufacturing) /419 companies in JapanThe 9th Toyo Keizai CSR Ranking(Environment)

5th / 1,305 companies
in Japan“Tire Technology International Awards for Innovation andExcellence 2014” / “Tire Technology of the Year”

Development of “ologic” next-generation
fuel-efficient tire technology

Bridgestone Corporation“2014 Nikkei Global Environment Technology Award” forExcellence

Development and preparation of “ologic”
next-generation fuel-efficient tire technology forpractical use

Bridgestone Corporation2014 Global Warming Prevention Initiatives Minister ofEnvironment Award
Technology Development / Product Development Dept.

Development and preparation of “ologic”
next-generation fuel-efficient tire technology forpractical use

Bridgestone Corporation2014 Good Design AwardECOPIA EX20 fuel efficient tire

Bridgestone Corporation

Reduce / Reuse / Recycle Promoter Award
3R Promotion Council Chairman Award

Creation of good recycling-supported environmentby turning tree trimmings into wood chips

Bridgestone Green Landscape Corporation

Communication
Environmental Communication Award for Excellence

Bridgestone Group Environmental Report 2014

Bridgestone Corporation

Operations
Green Industry Awards 2014

Environmental activities in general

P.T.Bridgestone Sumatra Rubber Estate

Northeast Energy Efficiency Partnerships (NEEP) 2014
“Northeast Business Leader for Energy Efficiency
recognition”

Energy conservation promotion

Firestone Building Products Company,
LLC Bristol Plant

New District Administrative Commission of Wuxi Municipal
People's Government “Superior Business”

Business activities in general, including theenvironment

Bridgestone (China) Investment Co., Ltd.
Wuxi Plant

HONDA Green Factory Environmental Achievement
Recognitions 2014

Environmental activities in general

Bridgestone Americas, Inc.
Wilson Plant

Recognition by the Québec Coalition of Watershed
Organizations

Wastewater treatment management

Bridgestone Americas, Inc.
Joliette Plant

2014 Maronnier ECO Enterprise Award for Excellence

CO 2 emission reduction, etc.

Bridgestone Corporation, Tochigi Plant

The Bridgestone Group participates in the “Tyre Industry Project” and “Sustainable Mobility Project 2.0” establishedunder the World Business Council for Sustainable Development (WBCSD), which is headquartered in Geneva,
Switzerland.

Yokohama City Global Warming Prevention Plan/System,
Excellent Business Award

CO 2 emission reduction

Bridgestone Corporation, Yokohama Plant

Ciudad de Burgos award

Environmental activities in general

Bridgestone Europe NV/SA Burgos Plant

Activities of the Tyre Industry Project3

2014 China CSR Contribution Award

Business activities in general, including theenvironment

Bridgestone (China) Investment Co., Ltd.

As one of the chair companies of the Tyre Industry Project,
Bridgestone is a leader in addressing environmental andpublic health-related issues associated with tires and thetire industry.

Concerning effective management of used tires, a“discarded tire management manual” has been issued,
and activities are being promoted continuously to expand
Group Global. (See page 18)

Best Environmental Protection and Public Welfare PracticeAward

Environmental activities in general

Bridgestone (China) Investment Co., Ltd.

Award ceremony

Global Initiatives that Contribute to Sustained Development of the Tire andAutomobile Industries

1

Research on the impact of tire wear particles
on the environment

The project includes assessment and analysis of the
impact of particles produced by tires in use on theenvironment.
2

Research on the impact of the use ofnano materials on society, economy
and environment

The Tyre Industry Project think that the use of nanomaterials in the tire industry has a low risk of negative
impact on health and the environment (study of results
published in 2011). Research conducted by theOrganization for Economic Cooperation and Development(OECD), which cooperated in the project in June 2014,
has revealed that use of nano materials contributes tosustainability in the tire industry and transportation sector.
The risk assessment method for studying impact of use ofnano materials on the environment at the tire development
and manufacturing stages was announced.

25 Bridgestone Group Environmental Report 2015

Global development of effective used tire
management system

Initiatives of “Sustainable Mobility Project 2.0”
With this project, a cross-sectional group of businesses,
etc., related to mobility such as automobiles, railways,
tires, etc., is created and initiatives are being taken to
realize sustainable development of mobility which is an
important factor of a recycling-focused society.
Bridgestone is participating in a traffic congestion mitigation project in Bangkok, Thailand, and is pursuing
initiatives in collaboration with other pertinent companies.

Community Activities
Wildlife Habitat Council “Wildlife at Work” Certification2014

Wildlife habitat conservation activities

Bridgestone Americas, Inc.
Aiken County Plant

Wildlife Habitat Council “Wildlife at Work” Certification2014

Wildlife habitat conservation activities

Bridgestone Americas, Inc.
Monterrey Plant“2014 Tennessee Environmental StewardshipAward” “Excellence in Sustainable Performances”

Collecting and recycling of used tires“Tires4ward Program”

Bridgestone Americas, Inc.
Bridgestone Retail Operations, LLC

CSR-DIW (Department of Industrial Works) Award 2014

CSR activities in generalThai Bridgestone Co., Ltd.

Letter from N.C.DENR Secretary

Environmental activities in general

Bridgestone Americas, Inc. Wilson Plant

Chichibu City Green Curtain Contest 2014 Special Award

Green Curtain*1

Bridgestone Sports Corporation
Chichibu Facility“Annual Pretreatment Compliance Awards Banquet”
2014 City of Wilson Pretreatment Compliance“Gold Award”

Compliance

Bridgestone Americas, Inc.
Wilson Plant

Citizens Gathering to Think about the Environment
Certificate of Gratitude

Environmental activities in general

Bridgestone Elastic Co., Ltd.

*1 Growth of climbing facilities over building windows for energy saving.

Bridgestone Group Environmental Report 2015 26

Third-party Assurance of Environment Data, Main Performance Indicators

Third-party Assurance of Environment Data

Main Performance Indicators

The Bridgestone Group received the assurance of a third-party institution to ensure transparency, completeness,
and accuracy of water intake results and results of tests concerning 2020 CO2 emission reduction targets.

GRI-listed items for each data are disclosed here based on the standard disclosure of the GRI Guideline*1.

Management-Related Data
Data items

Results in 2012

Results in 2013

Results in 2014

Sales of the group

3,039.7 billion yen

3,568.0 billion yen

3,673.9 billion yen

G4-9

Rubber production volume1,760,000 tonnes

1,820,000 tonnes

1,820,000 tonnes

G4-9

143,448

145,029

144,632

G4-9

178

178

172

G4-9

Number of employees
Number of manufacturing facilities*2

GRI*1 Global Reporting Initiative Sustainability Reporting Guidelines (Fourth Edition (G4))*2 Number of facilities as of April 1 each year (as of the end of December each year for other data).

Environment-Related Data
Data items

4,210,000 tonnes

G4-EN1

Total consumption of energy

46,100,000 GJ

46,781,000 GJ

45,792,000 GJ

G4-EN3

Energy consumption (fuel)*1

716,000 kl

729,000 kl

705,000 kl

G4-EN34,520,000 MWh

4,635,000 MWh

4,629,000 MWh

G4-EN3

2,063,000 GJ

1,821,000 GJ

1,812,000 GJ

G4-EN3

1,517 GJ/100 million yen

1,311 GJ/100 million yen

1,246 GJ/100 million yen

G4-EN5

Reduction volume of energy consumption

2,386,000 GJ-681,000 GJ

989,000 GJ

G4-EN6

Total water intake

82,189,000 m

3

83,236,000 m

377,278,000 m **G4-EN8Water intake (surface water)—

3,280,000 m

35,570,000 m **G4-EN8Water intake (groundwater)—

21,428,000 m

3

12,730,000 m

3

Water intake (water supply, industrial water)—

20,269,000 m

319,228,000 m

3

Water intake (seawater)—

38,258,000 m

3

Volume of recycled water

511,830,000 m

445,379,000 m

3

Greenhouse gas emissions (SCOPE 1)
Greenhouse gas emissions (SCOPE 2)
Greenhouse gas emissions (SCOPE 3)*2
CO2 emissions per unit in lifecycle stages*3

On-site inspection at Bekasi Plant,
Indonesia

Bases where on-site inspection was implemented for third-party verification in 2015
Name ofcountry

Name of facility

Main product(s)Japaneco-Activities
Promotion Divisionー

Function of CO2 emission and water intake report
Summary and report concerning amounts of CO2 emission(SCOPE 1/2/3) and water intake at various facilities

Japan

Hofu Plant

Tire manufacturing

Measurement of and report concerning amounts of CO2 emission
and water intake from facility

Japan

Saga Plant

Manufacturing of steel cord

Measurement of and report concerning amounts of CO2 emission
and water intake from facility

U.S.

La Vergne Plant

Tire manufacturing

Measurement of and report concerning amounts of CO2 emission
and water intake from facility

Indonesia

Bekasi Plant

Tire manufacturing

Measurement of and report concerning amounts of CO 2 emission
and water intake from facility

27 Bridgestone Group Environmental Report 2015

GRI

4,329,000 tonnes

Energy consumption per unit of sales

On-site inspection at Hofu Plant, Japan

Results in 2014

4,144,000 tonnes

Energy consumption (steam)CO2 emission data (Scope 1/2/3) was provided
through evaluation by a third-party institution basedon ISAE3000 and conforming to ISO14064-3; water
intake data was provided by testing implemented bya third-party verification based on and conforming
to ISAE3000. Verification of primarily production
based in 3 countries, 5 bases/facilities was
conducted by on-site inspection; issues at thevarious bases were identified and solutions were
proposed and implemented. Initiatives to further
reduce CO2 emission are also being implemented.

Results in 2013

Amount of raw materials used

Energy consumption (electricity)* It is on the homepage.
http://www.bridgestone.com/responsibilities/environment/mission/emissions3.html

Results in 2012

3

3

3

**
**

G4-EN8
G4-EN83

39,749,000 m **G4-EN8517,663,000 m

3

G4-EN102,036,000 t-CO2

1,922,000 t-CO2**

G4-EN15

2,571,000 t-CO 2

2,565,000 t-CO2**

G4-EN16

110,037,000 t-CO2

120,994,000 t-CO2

125,888,000 t-CO2**

G4-EN17

2,003,000 t-CO 2
2,450,000 t-CO2

469 tonnes/100 million yen

415 tonnes/100 million yen

385 tonnes/100 million yen

G4-EN18

CO2 emission reduction rate in lifecycle stages(compared with 2005)

17.0%

26.4%

31.8%

G4-EN19

NOx emissions (from Bridgestone Corporation)

846 tonnes

600 tonnes

578 tonnes

G4-EN21SOx emissions (from Bridgestone Corporation)

499 tonnes

456 tonnes

424 tonnes

G4-EN21

Total water discharge

66,981,000 m

371,387,000 m

3

63,008,000 m

3

G4-EN22

Waste discharge

293,000 tonnes

296,000 tonnes

321,000 tonnes

G4-EN23

Volume of recycled waste

255,000 tonnes

259,000 tonnes

287,000 tonnes

G4-EN23

Volume of waste landfill

38,000 tonnes

37,000 tonnes

34,000 tonnes

G4-EN23

2.6 billion yen

2.5 billion yen

3.4 billion yen

G4-EN3113.1 billion yen

13.8 billion yen

13.9 billion yen

G4-EN31

2.1 billion yen

2.1 billion yen

2.3 billion yen

G4-EN31

Investment in environmental preservation*4(of Bridgestone Corporation)
Expenses for environmental preservation*4(of Bridgestone Corporation)
Environmental preservation effective amount*4(of Bridgestone Corporation)

Environment-related data represents all manufacturing facilities of Bridgestone Group for the period January 1, 2012 through December 31, 2012 for 2012 results, January
1, 2013 through December 31, 2013 for 2013 results and January 1, 2014 through December 31, 2014 for 2014 results. A portion of the data includes estimated figures. The
data above differ slightly from both Environmental Report 2014 and CSR Report 2014 because we refined past data.
** The data with the mark have been assured by third-party institution*1 Includes fuels used for in-house power generation.
*2 Category 8 and 15 are excluded of the 15 categories in SCOPE 3 of the GHG protocol.
*3 CO 2 emissions per unit of sales produced from lifecycle stages from procurement to manufacturing, distribution and disposal*4 Calculated based on the Environmental Accounting Guidelines 2005 (Ministry of the Environment, Japan).
Bridgestone Group Environmental Report 2015 28

Disclosure of Financial and Non-Financial Information
The Bridgestone Group is following developments of thedisclosure of non-financial information occurring around theworld and working to provide information that meets all of
our stakeholders’ needs. Apart from environmental information, which includes this environmental report, we report
corporate social responsibility (CSR) information through
CSR reports and on our website as part of our non-financial

information disclosure. Financial information is available on
the sections of the Group’s website aimed at investors
through various reports as well as articles with the latest
information. Also, our global website includes environmental
and CSR information in English for the Group, as well as
environmental or sustainability reports in each of theregions where we operate.

[Non-Financial Information] Environmental Information[Financial Information]

Global Site (Environment)

Environmental Report(This Report)
Web

Web

http://www.bridgestone.com/
responsibilities/environment/
environmental̲report/index.html

CSR ReportWeb

http://www.bridgestone.com/
responsibilities/csr/report/
download/index.html

http://www.bridgestone.com/
responsibilities/environment/
index.html

Bridgestone Homepage
(CSR)
Web

Special Environmental Site
(READY for 2050) JapaneseWeb

Investor Relations
Web

http://www.bridgestone.co.jp/
sc/readyfor2050/

Annual Report

Bridgestone Homepage(Environment) Japanese

http://www.bridgestone.com/
responsibilities/csr/index.html

Web

http://www.bridgestone.com/
ir/index.html

Web

http://www.bridgestone.co.jp/
csr/eco/index.html

http://www.bridgestone.com/
corporate/library/annual̲report/
index.html

Overview of Bridgestone Group
Overview

Products and Operations

Company name
Headquarters

Bridgestone Corporation
1-1, Kyobashi 3-chome, Chuo-ku,
Tokyo 104-8340, Japan
Representative Director Masaaki TSUYA, CEO and Representative Board
Member, Concurrently Chairman of the Board
Paid-in capital
JPY 126,354 million (As of December 31, 2014)
Net sales
Consolidated: JPY 3,673.9 billion
Non-consolidated: JPY 990.7 billion
Employees
Consolidated 144,632 (As of December 31, 2014)
Non-consolidated 14,248 (As of December 31, 2014)
Summary of Bridgestone’s manufacturing facilities
172 locations in 26 nations(Bridgestone Group total as of December 1, 2014)

Global Tire Market Share in 2013(based on sales ﬁgure)Toyo 1.6%
Kumho 1.8%
Cooper 1.8%
GITI 2.0%
Hangzhou Zhongce 2.4%
Cheng Shin 2.6%
Yokohama 2.6%
Hankook 3.7%
Sumitomo 3.7%
Pirelli 4.3%
Continental 6.0%

Others29.8%

Source: Tire Business―Global Tire Company Rankings

29 Bridgestone Group Environmental Report 2015

Tires

Tires and tubes for passenger cars, trucks and buses, construction
and mining vehicles, industrial machinery, agricultural machinery,aircraft, motorcycles and scooters and others automotive parts,
retreading materials and services, automotive maintenance and repair
services, raw materials for tires and other products and services

Diversiﬁed Products<Chemical and industrial products> Antivibration and noise-insulating
materials, Polyurethane foam products, Electro-materials, Industrial
rubber products, Building products, Belts, Hoses, and other products<Sporting goods> Golf balls, Golf clubs, Golf wear, Tennis goods andother products<Bicycles> Bicycles, Other bicycle goods and other products

Sales by Business Segment(in 2014)
Bridgestone
14.6%

Diversified
Products
16%

Others22%

Michelin
13.7%
Goodyear
9.4%

Sales by Market (in 2014)

Tires
84%

Europe
12%

Japan
19%

Americas47%