Bridgestone Motorsport’s 60th Anniversary

Journey for Excellence
March 10, 2023

Bridgestone Corporation
Member of the Board, Global CEO and Representative Executive Officer

Shuichi Ishibashi

1/24Challenge forexcellence

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1931

1988

From Japan, to Asia and the world
Supporting safety and peace of mind in mobility
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Tires carry life

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Challenge to ensure safety and peace of mind,
and support the motion of vehicles in extreme conditions

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1960sBridgestone’s challenge
in motorsports

1963
First Japan Grand Prix

1964
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Joint development offull-fledged racing tires

1970sStarting point
toward global motorsports

1976

Participation in F1® Grand Prix in Japan

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1980s -Building foundations tochallenge the world’s top races

1981

Participation in the European F2 Championship

1991
8/24

Participation in DTM

1980sBuilding global premium
tire brands’79 POTENZA brand born
’84 Launch of POTENZA RE71
’86 POTENZA RE71 selected asoriginal equipment on Porsche 959

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1980sBuilding global premium
tire brands’83 BATTLAX brand born
’85 BATTLAX used inSuzuka 4 Hours Endurance Race

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1995

Return to INDY500
FIRESTONE PRIDE

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1990sF1®

Participating inthe world’s top races

INDY500

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24 Hours of Le Mans

1990s -1997 - 2010

Participation in F1® 参2002 - 2015

Participation inMotoGP™
MotoGP™ Round 18 (Valencia)

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What we obtained throughthe challenge for excellence

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Global journey for excellence

Toward sustainable global motorsports

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Sustainable global
motorsports= “Accelerator”

Toward a sustainable
solutions company

Excellence in business management:
To realize agile and sustainable business management
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Sustainability
Pride & Passion

Sustainable global
motorsports= “Accelerator”

Bridgestone DNA“Focus on quality” “Respect for being on-site”“Being attentive and supportive of customer problems”“Challenging spirit”

Technological capability,
comprehensive operational capabilities, brand power,
talent development

Excellence in business management:
To realize agile and sustainable business management
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Challenge for excellencealso in sustainability

Guayule INDY tire

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Green & Smart factory

Sustainable global
motorsports= “Accelerator”

Toward a sustainable global premium brand
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2023 Motorsport Plan
Sustainable motorsports

Bridgestone World Solar Challenge

Support the development of motorsports culture

SUPER GTINDYCAR SERIESEWC/Suzuka 8 Hours Endurance Race

New activities in celebration of our 60th Anniversary

Bridgestone FIA ecoRally CUP

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Bridgestone deeply thanks the drivers,riders, teams, manufacturers, organizers,
and those who love motorsports
who share our journey.

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Emotion

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Committed to inspiring excitement andspreading joy to the world of mobility

Emotion

Committed to inspiring excitement andspreading joy to the world of mobility

Enjoy and share emotions together.
From interaction with empathy to co-creation.
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Emotion

Committed to inspiring excitement andspreading joy to the world of mobility

Accelerate the journey for excellence,

together with you
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Copyright © Bridgestone Corporation

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