Looking Ahead to the World in 2050
Bridgestone Group Environmental Report 2014

Bridgestone Corporation
Environmental Planning and Promotion Department
3-1-1, Ogawahigashi-cho, Kodaira-shi, Tokyo, 187-8531, JapanFor more information, please visit our website.

http://www.bridgestone.com/responsibilities/environment/About This Report

Environmental Mission
Statement

Editorial Policy

Scope of the Report

Bridgestone Corporation produced its first environmental
report in 2000, providing information about the company’senvironmental activities*1. To reach all Bridgestone Group
global stakeholders and convey the company’s sustainability vision and initiatives in an easy-to-understand way, we
have focused on presenting the most essential informationin both Japanese and English. The Bridgestone Group
communicates to its stakeholders in regions including
Japan, the United States, Europe and China throughdetailed environmental reports and on websites.

This report presents information about Bridgestone Group
activities including domestic and international subsidiaries
and affiliated companies of the Bridgestone Corporation.
To distinguish between the two, “Bridgestone” refers to theBridgestone Corporation, while the “Bridgestone Group” isthe group, including domestic and international subsidiaries and affiliated companies. Data related to manufacturing
sites covers all manufacturing sites that have establishedenvironmental management systems.

*1 In 2004, information about activities was given in a social andenvironmental report, and was included as part of a Corporate
Social Responsibility (“CSR”) report in 2009. Since 2010, thecompany has produced separate CSR reports and environmental
reports in order to provide greater detail about specificenvironmental activities.

Prepared with Reference to:

PeriodPublished

Next Publication

In principle, this report covers activities for fiscal 2013 (1January, 2013 to 31 December, 2013), but some of theinformation covers activities up to April 2014.

June 2014

Planned for June 2015

GRI (Global Reporting Initiative) 4
Environmental Reporting Guideline (Ministry of theEnvironment of Japan, 2012)

The Bridgestone Group has more than 193*1 production
and development centers in 25 countries, conducts
business activities in more than 150 countries and has
more than 145,000 employees globally. The group’s
shared Environmental Mission Statement serves as abasis to engage employees from a wide range ofbackgrounds, working together toward established environmental goals. Our unchanging vision from the mission
statement is “to help ensure a healthy environment for
current and future generations.” This ensures that together
with our stakeholders, we are committed to continuallyworking toward a sustainable society with integrity. In aneffort to make sure everyone in the Bridgestone Group isfamiliar with the Environmental Mission Statement, it has
been translated into 19 languages*2 and is displayed inevery Bridgestone Group business. The company alsouses various educational opportunities, such as e-learning,training programs and environmental intranets, to support
employees in understanding the connection between theEnvironmental Mission Statement and the work they doeach day.
*1 As of April 2013.
*2 Posters are available on Bridgestone’s website.
http://www.bridgestone.com/responsibilities/environment/
mission/statement.html

Looking Ahead to the World in 2050

Bridgestone Group
Environmental Report

2014

Table of Contents

About This Report

1

Environmental Mission Statement

2

Top Commitment

3-4

Looking Ahead to the World in 2050

5-7

In Harmony with Nature

8-14

Value Natural Resources

15-18

Reduce CO2 Emissions

19-22

Environmental Management

23-24

Environmental Communication

25-26

Materiality
Biodiversity, sustainable use of resources and climatechange are high priority environmental issues for the
Bridgestone Group in its commercial activities. In order forthe group to meet the challenge of these issues as one body,
Materiality and the Environmental Report
Stakeholders’ Concerns
and Expectations
Opinions the Bridgestone Group hasreceived directly from environmental
and sustainability experts (such as
through individual hearings, CSR
stakeholder dialogues and the
W-BRIDGE advisory board*2)
Assessment from socially responsible
investing (SRI) and environmental
grading and assessment bodies (DJSI,CDP, FTSE4Good, etc. See page 25)
Reports from environmental NGOs
and research bodies
Trends in international treaties andmeetings

Influence on
the Bridgestone Group
Creation of business
opportunities (customer
value and social value)
Reduction of business risk(business continuity, laws
and regulations, brands)
Feedback from stakeholders,increase in brand value

in 2011 we refined our Environmental Mission Statement tomake the goal of our activities clear. In 2012, we also drewup the company’s Long-term Environmental Vision, looking
ahead to the year 2050, to promote concrete action.
Focus of the 2014 Environmental Report
Stakeholders’ Concerns
and Expectations

Reported inthis 2014
Environmental
ReportDisclosure on
Bridgestone’s
environmental website
and the websites and environmental
reports of each region and company inthe Bridgestone GroupHigh Materiality Issues
Environmental Mission Statement andLong-term Environmental Vision
KPI *3 reporting for particularly important activity
information in the environmental report

Influence on the Bridgestone Group

The Bridgestone Group’s Environmental Mission Statement

Third-party Reviews

27

Main Performance Indicators

28

Disclosure of Financial andNon-financial Information

29*2 A joint research project between Bridgestone and Waseda University*3 Key Performance Indicator

1 Bridgestone Group Environmental Report 2014

Bridgestone Group Environmental Report 20142

Top Commitment

Top Commitment

Advancing a global Bridgestone Corporation effort
to achieve a “Dan-Totsu” position
from an environmental perspective
Masaaki Tsuya

CEO and Representative Board member

continually working toward building a sustainable society,and we are basing our efforts on Bridgestone’s
Environmental Mission Statement. Specifically, we arepushing forward with global initiatives focused on threeareas: reducing CO2 emissions, valuing natural resources,
and achieving harmony with nature. In each of these areas,
we have established a long-term environmental vision forthe year 2050 and beyond, and we are currently in theprocess of considering and establishing mid-term targets.
We have used the “back casting*1” method to formulate our
mid-term targets with regard to our long-term vision, andthese mid-term goals are set to be accomplished by 2020.

Balancing our business with the environment
based on the Environmental Mission Statement
As we reflect upon 2013, it is apparent that we endured
natural disasters of an unprecedented scale across theglobe. This trend is most likely the culmination of various
factors, but we must also consider that it may be the resultof changes in our climate accelerated by greenhouse gas
emissions and human activities. In fact, this view wasdetailed in the Fifth Assessment Report: Climate Change
2013, issued by the Intergovernmental Panel on Climate
Change (IPCC).
Bridgestone is the world’s leading tire and rubbercompany, and more than 80 percent of our net sales comefrom tires and other automobile-related products andservices. Realizing the large impact our operations may
have on the global environment, we are advancing a variety
of initiatives to create stronger balance and harmony
between our business and the environment. We are

Added water intake reduction target to specificmid-term targets
Bridgestone has established the long-term environmental
vision for 2050 of being “in balance with nature*2,” which
relates to biodiversity. In pursuing this goal, we are taking

Bridgestone Group Long-term Environmental vision

In harmony
with nature
In harmony
with nature

Mid-term target
2020

Long-term vision
2050 and beyond

Promoteecologicalconservation andrestoration(contribution > footprint)

sustainable
society

Towards 100%
Sustainable
materials
Resource
productivity
improvement

Value natural
resources
Value natural
resources

Reduce CO2
emissions

3 Bridgestone Group Environmental Report 2014

To help ensure a healthy
environment for current andfuture generations...

In balancewith nature(Biodiversity)

Reduce CO2
emissions

Bridgestone Group’s
Environmental Mission

Contribute to
globally-agreed
targetsteps to minimize the impact of our operations on ecosystems while also simultaneously working to preserve andrestore ecosystems. In 2014, we set a goal to reduce ouraverage water intake rate by 35 percent by the year 2020*3,
using 2005 levels as a base-line. We believe this mid-termtarget will help ensure we minimize the environmental
impact of our operations, and with this target in mind, we
will work to reduce the extent to which water usage in ourbusiness impacts ecosystems.
As for reducing CO2 emissions, we have set the longterm environmental target of reducing CO2 emissions by
50% or more*4 by 2050. This goal was set to guide us in ourquest to contribute to the realization of a low-carbon
society. In order to give further direction to our efforts in thisarea, we have established mid-term targets for 2020 detailing specific numeric goals for cutting CO2 emissions fromthe Company’s total operations and from tire usage, withtire usage reductions to be achieved by lowering rolling
resistance (see page 20).
In 2013, our global carbon management initiatives
resulted in the Group realizing about 27 percent reduction
in CO2 emissions from operations and about 10 percent
reduction in tire rolling resistance. In this manner, ourefforts to contribute to the creation of a low-carbon society
are progressing smoothly.
In regard to valuing natural resources, we have established the long-term environmental target of working“towards 100% sustainable materials*5,” and we are pursuing this goal by advancing technological developments
while defining and passing mid-term milestones.

Advancing technical and business model
innovation to accomplish goals
To achieve our long-term environmental vision for 2050 andbeyond, we must do more than simply continue our current
activities. We must tackle issues from new perspectives.
The Company’s operations extend from the upstream
region of the supply chain, which includes in-house raw
material production bases, to downstream, where we
operate retail sales networks and service based operations.
We will continue to develop a vertical and horizontal
approach to our business, which is one of the Company’s
strengths, while advancing technical and business model
innovation. We also will continue to create innovative newtechnologies, products, and services to help us further
realize a balance between our business and theenvironment.
A prime example of activities in this area is our second
generation Air Free Concept (Non-Pneumatic) Tire, which
was announced at the 43rd Tokyo Motor Show 2013. A

revolutionary departure from the standard approach of
supporting a vehicle’s weight with the internal air pressureof tires, the Air Free Concept Tire uses a unique structureof spokes stretching along the inner sides of the tires tosupport the weight of the vehicle. This structure eliminates
the fear of punctures. Moreover, the resin used in thistechnical innovation is recyclable.
Another technical innovation is Bridgestone’s ologic
technology that we succeeded in developing in 2013. Thisnew technology features an unprecedented tire designthat delivers substantial reductions in rolling resistance.
Bridgestone is extremely proud to have been chosen by the
BMW Group to develop a range of tires for its revolutionary
i3 electric vehicle. Bridgestone has put all its technologicaland engineering knowhow, and above all passion intodeveloping the Ecopia EP500 ologic tire that translates
BMW’s vision for a future sustainable mobility. As for
Bridgestone’s business model innovation, it is evident in thesolution-based business we launched to help customers
reduce their CO2 emissions while simultaneously realizing
more efficient resource usage by combining new tires,
retread tires, and maintenance services.

Advancing initiatives that span the supply chain
In order to be successful in achieving our long-term
environmental targets, it is essential that our initiatives spanthe entire supply chain. It is important that Bridgestoneleads the way, encouraging and challenging our business
partners and customers to join with us in these importantenvironmental activities. For this reason, in upstream areasof the supply chain, we will develop technologies for
improving the productivity of natural rubber and gain the
support of small-scale rubber farmers to accomplish ourgoal of being “in balance with nature.” Also upstream, weare exploring new raw materials for use in our products tomove “towards 100% sustainable materials.” Meanwhile, indownstream areas of the supply chain, we are pursuing
reductions in CO2 emissions by encouraging as manycustomers as possible to use our fuel-efficient tires.
If we are to expand the range of these activities while
adding a new dimension of depth, it will be absolutely
essential for the global Bridgestone team, consisting of
more than 145,000 employees, to share the same conviction. By working together as One Team, One Planet, we willcontinue to advance Company-wide activities that span the
supply chain and progress toward accomplishing our
mid-term targets for 2020 and the long-term environmental
vision that lies beyond.

(over 50% reduction)

Reduceemissions
across products’
life cycle

Balancing with earth’s capacity

Back casting

Bridgestone Group CO2 Reduction Goals(baseline: 2005)-35% reduction in CO2 per sales from the company’s total operations
and its products’ “after-use”-improving tire rolling efficiency by 25% (the potential improvement in
the customers’ fuel efficiency exceeds all other emissions in the
products’ life cycle.)*1 A planning method whereby the desired state at a future time isdefined, and the actions needed to meet the future targets areplanned and executed by working backwards from that future timeto the present.
*2 “In balance with nature” is our commitment to contribute tobiodiversity through habitat enhancement, and throughenvironmental education and research. Our business operations
will take into account impacts on the ecosystem as a whole.
*3 Water intake volume per production volume and sales aremanaged by businesses and weighted average of their reduction
rates is used as a group index.

*4 At the G8 Hokkaido Toyako Summit (held in July 2008) the G8
leaders agreed on a reduction of at least 50% in greenhouse gas
emissions worldwide by 2050. The same year, at the Major
Economies Meeting on Energy Security and Climate Change, thedeveloped countries plus certain emerging nations such as China,
India, etc., adopted this target as a shared global objective.
*5 We define “sustainable materials” as materials which are derived
from resources with a continual supply, can be used as part ofBridgestone Group’s business over the long-term, and have a low
environmental and social impact across the whole life cycle.

Bridgestone Group Environmental Report 20144

Looking Ahead to the World in 2050

Looking Ahead to the World in 2050

The world in 2050

It is expected that in 2050, the world population will surpass 9 billion*1 and the number of automobiles will
increase to 2.4 billion*2. With the increased demand of automobiles, population increase and improved living
standards, the world is expected to face significant problems in climate change, resource shortages andbiodiversity loss. As a global company, Bridgestone Group is aware of its responsibilities for meeting
various needs in the world and assuring the stable supply of high-quality products. While working to fulfill
these responsibilities, we aim to contribute to building a sustainable society by balancing our operations
with the earth’s capacity, in harmony with society and with nature. Based on this philosophy,t
we have prepared a long-term environmental vision to carry out our activities.
enPresent

lat
Popu

e,
eas
r
c
n
ion i
In t

Population: 7 billion* 1 (2011)
Total number of automobiles:(2010)
900 million* 2CO2 emissions:
29 billion tonnes* 3

R e so u r ctire and rubber company(2000)

More thanemployeesshe c and et ion aso u rc e c o n s

no
e of

nviro

ac t int a
nme

u mp t ion a

Sustainabl
e

on

l foo

t p r innd envir

150 countries

More thanCO2 emissions:
75 billion tonnes* 3
Resource consumption:
141 billion tonnes* 4mll i n
t wi

c re

a se

Exceeds the earth’s capacity

The importance of decoupling in working
toward building a sustainable society
The total number of automobiles worldwide is expected toincrease with the global population and economic development in emerging nations. As a result, resource consumption is expected to increase and the global environmental
footprint will likely become greater. There is a possibility ofexceeding the earth’s capacity, through climate change,
resource depletion and biodiversity loss. To work towardbuilding a sustainable society, an increased resource
consumption and environmental footprint shouldn’t be
accepted as natural consequences of population increaseand economic development, but should be separated.
The United Nations Environment Programme (UNEP)
refers to this separation as “decoupling.”

Decoupling population increaseand economic developmentfrom environmental footprint(Decoupling)on m ensocietyt a l fo ot p r int

Striving to create a balance between
operations and the environment
through technical innovation andbusiness model innovation

Operations in more than

Bridgestone Group

145,000

ump

Re d u c t i o n o f r e

Resource consumption:
49 billion tonnes* 4 (2000)

The world’s leadinge cons

ic
om
n
o
ec

p
elo
v
e
d

Population: 9.6 billion* 1
Total number of automobiles:
2.4 billion* 2

Long-term Environmental Vision (for 2050 and beyond)

Mission of Bridgestone Group

Serving Society with
Superior Quality

3.5 trillion yen
sales*1 World Population Prospects: The 2012 Revision (UN, 2013)*2 Projection of World Energy and Transport Demands Mainly in the Automobile Sector (The Institute of Energy Economics, Japan, 2012)*3 Based on the scenarios of RCP8.5 of the CLIMATE CHANGE 2013 – The Physical Science Basis – Working Group I Contribution to the Fifth
Assessment Report of the Intergovernmental Panel on Climate Change (IPCC (WG1), 2013)*4 Decoupling Natural Resource Use and Environmental Impacts from Economic Growth (UNEP, 2011)

In balance with nature*5

The Bridgestone Group’s
Environmental Mission Statement

Working towarda sustainable society
To help ensure a healthy
environment for current
and future generations...

In harmony
with nature

Value natural
resources

Reduce CO 2
emissions(Contribution > Footprint)

Towards 100%
sustainable materials*6
Contribute to globally-agreed
target*7(Over 50% reduction of CO2 emissions)*5 “In balance with nature” is the commitment of the Bridgestone Group to contribute to biodiversity through habitat enhancement,
environmental education and research. Our business operations will take into account impacts on the ecosystem as a whole.
*6 The Bridgestone Group defines sustainable materials as materials that• are derived from resources with a continual supply• can be used as part of the Group’s business over the long-term• have a low environmental and social impact across the whole life cycle from procurement to disposal.
*7 At the G8 Hokkaido Toyako Summit (held in July 2008) the G8 leaders agreed on a reduction of at least 50% in greenhouse gas
emissions worldwide by 2050. The same year, at the Major Economies Meeting on Energy Security and Climate Change, developed
countries and certain emerging nations such as China, India and others, adopted this target as a shared global objective.

5 Bridgestone Group Environmental Report 2014

Bridgestone Group Environmental Report 20146

Looking Ahead to the World in 2050

In Harmony with Nature

Progress of Activities toward Long-term Environmental Vision
Working toward a sustainable society
The Bridgestone Group’s Environmental Mission Statement

To help ensure a healthy environment for current and future generations...

Long-term
Environmental
Vision for 2050
and beyond

Mid-term
Environmental
Targetsfor 2020(Base year: 2005)

In balancewith nature*1(Contribution > Footprint)

Towards
100% sustainable
materials*3

Contribute to
globally-agreed
target*4
Over 50% reductionof CO2 emissions

Promote ecologicalconservation &restoration

Resource
productivity
improvement

Minimizing footprint(Reduce water intake
per unit*2 by 35%, etc.)

Reduce CO2 emissions

In Harmony
with Nature
Bridgestone Group’s natural rubber farm in Indonesia

per unit of sales from all
lifecycle stages by 35%

In harmony
with nature

Reduce rolling

resistance of tires by
25% and help achieve

CO2 reductions (exceeding
all other emissions in the
product’s life cycle)

Enhancing contribution
activities

Long-term
Vision(for 2050 andbeyond)In balance with nature

Major
achievements
in 2013

Research into and support for
improving natural rubber
productivity
Reduced water intake perunit*2 by 10.7% (compared with2005)
Local ecosystem preservation
and restoration activities

Reduced waste production atplants by 2.3% (compared with2012)
Development of
second-generation “Air-freeConcept Tire”
Groundbreaking of the Biorubber
Process Research Center for a
new natural rubber resource
guayule(Contribution > Footprint)

Reduced CO2 emissions perunit sales from lifecycle stagesby 27.4% (compared with 2005)
Reduced rolling resistance oftires by 9.9% (compared with2005)
Put into use the new ologic
technology that achieves
superior levels of fuelefficiency and safety

Activity
Concept

Water
resource
preservation &restoration

CO 2
reduction

Educational
activities

Air
pollution

CO 2
emissionsContribution
Ecosystem
preservation &restoration

In harmony
with nature

Value natural
resources

Reduce CO2
emissionspages 8-14

pages 15-18

pages 19-22*1 “In balance with nature” is the commitment
of Bridgestone Group to contribute tobiodiversity through habitat enhancement,
environmental education and research. Our
business operations will take into accountthe Group’s impact on the ecosystem as awhole.
*2 Bridgestone manages water intake per
production volume and sales for eachbusiness unit. A weighted average efficiencyof the reduction rate is used as an index.

*3 The Bridgestone Group defines sustainable
materials as materials that• are derived from resources witha continual supply• can be used as part of the Group’sbusiness over the long-term• have a low environmental and social impact
across the whole life cycle fromprocurement to disposal.

7 Bridgestone Group Environmental Report 2014

*4 At the G8 Hokkaido Toyako Summit (heldin July 2008) the G8 leaders agreed on a
reduction of at least 50% in greenhousegas emissions worldwide by 2050. The
same year, at the Major Economies
Meeting on Energy Security and Climate
Change, the developed countries andcertain emerging nations such as China,
India and others, adopted this target as ashared global objective.

Research

Waste
production

Footprint
Forestry
maintenance

The Bridgestone Group is committed to being “in harmony
with nature” in accordance with the long-term vision
formulated at the tenth meeting of the Conference of theParties (COP 10) held in 2010. To accomplish this, we will
maintain a constant understanding of the relationshipbetween our business and biodiversity, based on which wewill define the priority issues that we must address.
“In balance with nature,” the Group’s long-term environ-

Water
and soilpollutionLand
alteration

Water
intakemental vision for the above-mentioned goal, is our commitment to contribute to biodiversity through habitat enhancement, environmental education and research. Our business
operations will take into account the impact on theecosystem as a whole. The Bridgestone Group is conducting activities targeting “in balance with nature” throughout
all business areas.

Bridgestone Group Environmental Report 2014

8

In Harmony with Nature

Frameworkof Activities

Relationship Between the Bridgestone Group’s Tire Operations and Biodiversity*1

Minimizing footprint

1

Formulation of 2020 Target for Water Intake and Implementation of Reduction Activities

Water resources
Oil, gas, coal, etc.
Synthetic rubber, carbon black, etc.

Energy resources

Energy resources

Petroleum resources

Zinc, iron, silica, etc.

Mineral resources

Natural rubber, etc.

Biological resources
Water resources

Footprint

Contributions● Loss of natural habitats
by land alternation● Water intake● Emissions into air andwater● CO 2 emissions● Wastes● Improved natural rubber
productivity● Expanded anddiversified use ofrenewable resources● Call for eco-friendlinessby business partners

Bridgestone Group

Oil, gas, coal, etc.

Footprint

Contributions● Land alternation of building
new plants● Water intake● Emissions into air and water● CO 2 emissions● Wastes● Greenification ofplants● Preservation of local
ecosystems● Education andtraining activities

Target and Actual Figures of Water Intake at Plants (per unit*1)(Index)
100

Base
year

3.6%
reduction

11.8%
reduction

8.5%
reduction

10.7%
reduction

35%

90

reduction
80

Production

Energy resources
Oil, gas, etc.

Raw material
procurement

Global70

TargetFootprint
Transportationand sales● Emissions into air and water● CO 2 emissions

60

50

Energy resources

Energy resources

Footprint● Emissions into air and water● CO 2 emissions● Wastes

Recycling
and disposal

Contributions
Use (driving)● Reduction of CO2 emitted
by customers’ cars during
driving (fuel-efficient tires,
etc.)

Contributions● Waste reduction through 3Rs*1 Diagram was constructed based on the Business & Biodiversity Interrelationship
Map ® released by the Japan Business Initiative for Biodiversity (JBIB).

Since 2013, the Bridgestone Group has conducted amateriality analysis on the footprint on and contributions tobiodiversity made by the Group’s operations. This is basedon the above interrelationship map in order to define priority

issues. We will improve our activities by taking key actions
in relation to these issues in the future, while reviewing thepriority issues to meet the changes in social needs.

Priority Issues and Key Actions
Minimizing footprint
Reduce impact on land utilization● Consider biodiversity at the time of new factory construction● Request that suppliers give consideration to biodiversity

Reduce impact on water intake● Local preservation or restoration of ecosystem and water
resources throughout the world● Education and research activities

Improvement of natural rubber farm productivity

Reduce air and water emissions

Water resource preservation or restoration● Water resource preservation or restoration activities aroundcompany sites and through support of water resource-based
public organizations

Reduce CO 2 emissions from lifecycle stages

Reduction of CO 2 emissions (customer use)

● Reduce CO 2 emissions from lifecycle stages fromprocurement to production, distribution and product disposal● Development and sales of fuel-efficient tires● Improvement of vehicle fuel efficiency by reducing cars’ weight
through use of run-flat tires which eliminate spare wheels, andthrough lighter tires.

● Reduce waste production

9 Bridgestone Group Environmental Report 2014

2010

2011

As one of the key actions toward minimizing our footprint on
biodiversity, the Bridgestone Group is committed toreducing the impact of water intake. Continuous use ofwater resources is an important issue for the continuing
operation of our business. In our production processes, theGroup uses water resources as cooling water and steam.
We have been working to enhance the efficiency of water
use through the cyclic use of cooling water, improvement of
production processes and the recycling of water.
In an effort to accelerate these activities, we havedeveloped our 2020 targets for the reduction of water intake

2012

2013

2020 (Year)at plants in 2014. Individual targets for each business wereset by taking into account local situations and characteristics of each business. We have set the target of reducing
water intake at 35% (per unit of production) by 2020 throughout the Group, based on 2005 levels.
The Group has implemented water management andpromoted efficient use and recycling of water in our
locations worldwide. As a result, we reduced water intake
by 10.7% per unit in 2013 as compared with 2005. We willcontinue to contribute to the efficient use of water.

ExamplesofInitiatives

Preservation and restoration of habitat areas
for wild plants and animals● Contribution to the control of new forest exploitation by
developing and promoting technologies to improve theproductivity of natural rubber● Strengthen management of environmental activities at plants● Manage the use of chemicals to ensure environmental
protection and reduce the amount of volatile organic
compounds (VOC)● Request that suppliers establish an environmental
management system

2005*1 Bridgestone manages water intake per production volume and sales for each business unit.
A weighted average efficiency of the reduction rate is used as an index.

Enhancing contributions● Reduce the amount of water intake in the procurement andproduction process

Reduce waste production0

Gasoline, diesel oil, etc.

Introducing closed drainage at plant

Utilizing Rainwater

The Kitakyushu Plant recycles discharged water from manufacturing process by building a closed drainage system.
Also the plant introduces a real-time water monitoring
system to manage
water intake and recycle volume.

Rainwater is utilized in some plants of the BridgestoneGroup. At these plants, rainwater is collected and used for
operations or watering plants within the site.

Water recycling system
at Kitakyushu Plant

Rainwater collection pond at
Bridgestone Carbon Black(Thailand) Co., Ltd. (BSCB)

Bridgestone Group Environmental Report 201410

In Harmony with Nature

Examples of Initiatives

Examples of Initiatives

Minimizing footprint

Minimizing footprint

2

Improved Reduction of VOC
in Manufacturing Processes
Bridgestone Group

BridgestoneJapan

Regarding the environmental footprint of volatile organic
Bridgestone is working to reduce emissions of sulfur oxides
compounds (VOC), the Bridgestone Group is working to(SOx) and nitrogen oxides (NOx) at our plants by converting
replace VOCs with alternative materials and continuing toheavy fuel oil to natural gas. In 2013, we reduced the total
reduce the amount of VOC use.
SOx emissions by 59% and the total NOx emissions by 81%
For example, between 2010 and 2013, we achieved aas compared to 2005. Fuel conversion is proactively
significant reduction of approximately 63% in the chemical
promoted in the Group companies. Heavy fuel oil was
and industrial manufacturing operations of Bridgestone
replaced by natural gas in 2013 in the Chitose Plant ofCorporation. The Group also is conducting VOC reduction
Bridgestone BRM Corporation, which manufactures
activities in Europe to meet or exceed the laws and regularetread tires, as well as in the Cuernavaca plant in Mexico
tions of each country. Bridgestone Europe NV/SA (BSEU)
which makes passenger tires.
has reduced VOC emissions per tire
We will continue to proactively promote fuel conversion
weight by nearly 25% over the lastin an effort to reduce the Group’s environmental impact.
10 years. The amount used in
Changes in
the Amount of Chlorine
2013 was less than 2 kg per
VOC Use for Bridgestone’s
1 tonne of tires. We will
Industrial Chemical Products(t)continue to reduce the500
amount of VOC use on a
global basis.
400
Reducedapproximately

300

63%

200
100

2010

2011

2012

Tanzania

One of the projects supported by W-BRIDGE*1 is
Sustainable Measure against Crop Damage by African
Elephants, which is conducted by Waseda University(Japan), SEDEREC (Tanzanian NGO)*2, and EcommunityTanzania project (WAVOC)*3.
In recent years, crop damage by African elephants has
been a problem throughout Africa. Generally, prevention
efforts include use of electric fences or driving elephants
away by car. However, local residents are struggling withthe high costs of controlling damage. This research project
aims to establish a sustainable measure that is low in costand environmental impact. Specifically, based on a surveyof the situation, beehives are placed around Serengeti
National Park in Tanzania to drive African elephants away.
From this project, honey was produced as a byproduct, and
it is expected that local residents can continue these
activities.
The project will monitor the effect of placing beehives
and improve the system in a continuous manner.
Bridgestone contributes to biodiversity preservation
through support for these research activities.

*1 Waseda-Bridgestone Initiative for Development of Global
Environment: A joint industry-academia project of Bridgestone with
Waseda University designed to contribute to environmental
conservation*2 Serengeti Development, Research and Environmental
Conservation Centre*3 The Hirayama Ikuo Volunteer Center, Waseda University

Enhancing contributions

Enhancing contributions

Sustainable measure against crop damage
by African elephants in Tanzania

2013 (Year)

1

Expanded ECOPIA’s Forest Project Activities to Protect
Forests in Japan Together with Customers
Japan

As one of the activities to preserve and restore the environment in Japan, Bridgestone implements the ECOPIA’s
Forest project in areas near our plants, contributing toforest improvement by thinning, etc. Together with ourcustomers, part of the sales of fuel-efficient ECOPIA tires
are used to fund forest improvement to protect forests inJapan.

Opening ceremony of ECOPIA’s Forest Seki

W-BRIDGE

Natural gas tank in
Bridgestone Iwata Plant

Enhancing contributions

Bridgestone2

Biodiversity Preservation Activities
through the W-BRIDGE Project

Reduced SOx and NOx
Emissions into the Air throughFuel Conversion

Global0

Enhancing contributions

3

Social Forestry Support Activities
around Natural Rubber Farm
BSKP/W-BRIDGE

Specifically, Bridgestone makes contributions to forest
improvement activities conducted by experts from local
forest owners’ cooperatives, and Bridgestone employees
participate in these activities as volunteers. Additionally, wehold events in which our employees, local residents andcustomers can be in close contact with nature.
In 2013, the 9th ECOPIA’s Forest, ECOPIA’s Forest Seki,
opened in Seki City, Gifu Prefecture. Lumber from managing ECOPIA’s Forest Kumamoto in Yamaga is used for partsof tables and ceilings in the canteen of the Bridgestone
Headquarters that relocated in December 2013.

Items made of lumber from managing ECOPIA’s Forest
in the Bridgestone Headquarters canteen

3

Indonesia

There are devastated national forests caused by forest fire,
etc. around the rubber farms of the P.T. Bridgestone
Kalimantan Plantation (BSKP) in South Kalimantan,
Indonesia. Support activities by W-BRIDGE, Waseda
University and Japan International Forestry Promotion andCooperation Center (JIFPRO) have included conducting a
joint project using the residents’ forestry system since 2012
in cooperation with BSKP, Lambung Mangkurat University
and the Forestry Department of Tanah Laut Regency. In
this project, local residents develop land for Para rubber
trees and plant durian and local species of trees in thesurrounding forests in order to reforest these areas withbiodiversity preservation in mind. It is anticipated thatdeveloping forests that have significant economic value for
local communities will encourage members of the communities to continue caring for them over the long term.
BSKP aims to conduct activities that provide advantages to the Indonesian government and area communities
by supporting this project through technical assistance forthe cultivation of Pararubber trees, providing training, and contribution ofhealthy young trees.

4

Implementation of Biodiversity
Preservation Project withEnvironmental NGO
BSCN

China

“Qinghai Jiuzhi Biodiversity Conservation Project”
commenced in 2011 by Bridgestone (China) Investment
Co., Ltd. (BSCN) and an environmental NGO in China withthe view to biodiversity preservation. The project aims topreserve biodiversity and develop sustainable communities
in ecological areas in Jiuzhi, Qinghai Province through thefollowing three activities: 1) “protection of endangered
faunas,” 2) “development of science and research practicebase” and 3) “construction of village photo shooting training
station.”

Qinghai Jiuzhi Biodiversity Conservation Project

Plantation of Para rubber trees

11 Bridgestone Group Environmental Report 2014

Bridgestone Group Environmental Report 2014

12

In Harmony with Nature

InterviewWorkshop for small-scale
natural rubber farmers

Enhancing Contributions to Biodiversity

Work toward being “In balance withnature*1 ” through the improvementof natural rubber productivity
We pursue a net positive state that fosters
the sustainable growth of our businesswhile being in balance with nature.
Dr. Adachi: Natural rubber is an indispensable biologicalresource for Bridgestone’s business. How do you see theresource in terms of biodiversity?

Dr. Naoki Adachi
CEO, Response Ability, Inc.
Executive Director, Japan BusinessInitiative for Biodiversity (JBIB)

Norie Watanabe
Manager, Research Department IV,
Central Research Division,
Bridgestone Corporation

Yusuke Nakashima
Strategic Environmental Planning Unit,
Environmental Planning and Promotion
Department, Bridgestone Corporation

Nakashima: Natural rubber is a renewable resource thatcan be produced from a plant called the Para rubber tree.
Unlike synthetic rubber from petroleum, rubber from a Pararubber tree can be a sustainable resource. However,indiscriminate expansion of Para rubber tree farms isundesirable as tire demand is expected to rise. BridgestoneGroup is conducting activities with the aim of controlling the
expansion of land use that affects biodiversity and keeping
a balance between measures for the growing demand fortires and being in balance with nature through the improvement of productivity in rubber farms – yields per unit area
(production volumes of natural rubber).
Specifically, we conduct activities to prevent declines
and encourage increases in production volumes of natural
rubber. First, activities to prevent declines in production
volumes involve the protection of the Para rubber tree
from diseases. In Southeast Asia, the Para rubber tree
currently is suffering from the spread of white root disease.
This is affecting the production volumes of natural rubber.
In Indonesia, damage accounts for multi-billion yen peryear, and it is said that the damage as a percentage of
production volumes is approximately 6%.
Dr. Adachi: If the disease spreads, new Para rubber farms
need to be developed. This requires forest development
and thus affects biodiversity.

Watanabe: Between fiscal 2010 and 2011, as a researchcollaboration project with the New Energy and Industrial
Technology
Development
Organization(NEDO),
Bridgestone has developed a technology to diagnosediseases at an early stage. As a result, we have developed
four diagnosis technologies, which include the following:• diagnosis by satellite image analysis developed fromremote sensing technology• diagnosis by measuring optical spectrum and temperature of leaf surface• diagnosis by component analysis of latex*2• detection of pathogens at a DNA level
Optimizing the four developed technologies and putting
them into use will enable us to detect disease of Pararubber trees at an early stage and grasp the expansion
state of diseases. These research results have been
publicized in several international conferences.
Dr. Adachi: So you are first trying to prevent falls in natural
rubber productivity throughout Indonesia by developing
technologies to diagnose white root disease that is highly
urgent. I think this is a great project, which only became
successful because Bridgestone connected Japan andIndonesia. What are the activities to encourage increases?
Watanabe: We are working on a project that increases
production volumes of natural rubber. Finding good
cultivars that produce a large volume of natural rubber andselectively grow them would make it possible. In June 2012,
we conducted genomic analysis of the Para rubber tree andsuccessfully decoded complete genome base sequencesin the chromosomes of good cultivars. In the future, if
cultivars that are strong against dryness or disease arefound, we will selectively breed them so that they can becultivated in a land that was previously inappropriate forcultivation.
Dr. Adachi: Improving productivity of natural rubber isimportant, and decoding complete genome sequences of
the Para rubber tree will equally contribute to biology to agreat extent. I think this project will significantly contributeto the whole of natural science and mankind.

Improving productivity in the whole region
and making progress together withlocal communities
Nakashima: Throughout Indonesia, natural rubber is
produced mostly by small-scale farmers, and there aremany concerns in terms of productivity. For example,
domestic yield per unit area is said to be about half thatfrom all farms of the Bridgestone Group. With increased
yields, the area of development necessary for rubber
planting can be reduced, thus reducing the associatedecological impacts.
One of the factors causing stagnant productivity is aproblem in the tapping process that incises the trunk of
Para rubber trees to collect sap. Because small-scale
farmers can’t afford to buy adequate tools and have little
technical knowledge and know-how, it is difficult to collectlatex in an efficient manner.
Dr. Adachi: Not only the productivity of the Para rubber
tree itself, but technical know-how for rubber tapping
affects the productivity and quality of natural rubber. Does
Bridgestone provide any specific support for these smallscale farmers?
Watanabe: We provide young trees with high productivity
which are cultivated in our farms, and also tools for tapping.
We also support them by holding tapping workshops.
Dr. Adachi: Bridgestone is trying to improve productivity inthe whole region and maximize contributions to biodiversity.
You have a strong sense of responsibility in order topreserve biodiversity while demands for natural rubber are
rising. I was deeply impressed by your proactive activities invarious fields and sharing of the achievements in the region
based on the responsibility. These activities are vital for
Bridgestone as part of CSR activities and for the growthand sustainability of the business. I hope your future
activities will be of great success.
*1 “In balance with nature” is our commitment to contribute tobiodiversity through habitat enhancement, through environmental
education and research. Our business operations will take into
account the impact on the ecosystem as a whole.
*2 White milky sap taken from Para rubber trees, etc. (raw material ofnatural rubber).

Nakashima

Watanabe

Dr. Adachi(Above) Scions of Para rubber tree
in Bridgestone farms in Indonesia(Bottom) Diagnosing white root
disease of Para rubber tree

13 Bridgestone Group Environmental Report 2014

Departments and position titles written in this article are those
as of April 2014.

Bridgestone Group Environmental Report 201414

Value Natural Resources

Main Technologies and Products Towards 100% Sustainable Materials

Value Natural
Resources“Guayule” research farm of the Bridgestone Americas
Tire Operations, LLC, Arizona, USA

Half weight technology
Technology to reduce the volume of
raw material use by half, keeping original durability and safety.

Run-flat Technology
Spare tires are unnecessary with thistechnology as tires can operate at a
set speed over a determined distanceeven after a puncture.

Conventionaltire

Value natural
resources

Longer operating life withimproved durability
Truck and bus tires “M800” series aredesigned to maintain a high durability
in casing and can be retread twice.

Action 1

Action 2

Towards
100%
sustainable
materials

Recycleresources anduse effectively

Long-term
Vision(for 2050 andbeyond)Towards 100% sustainable materials*1

Retread technology
Recycle used tires by retreading, or applying new
rubber to replace the worn tread part of used tires

Recycled rubber
Use recycled rubber for rubber products such as
tires, while ensuring safety and quality

Activity
Concept

A

Recycled materials

B

New input of renewable materials

Resourceuse“Air free Concept (Non-Pneumatic) Tire”
C

Non-renewable materials

ActionReduce raw material
consumption

ActionRecycle resources &use effectively

1

BAU (business as usual):

Increase the resource
consumption byincreasing demands

Line ofecologicalcapacity

A

2

B

A

A
B

B
2050 and beyond

BAU(Business as usual)

100% Sustainable
material

It is expected that an increase in population and the numberof automobiles will boost tire demand in the future. The
Bridgestone Group’s goal is to implement business operations in balance with the planet’s ecological capacity. As

15 Bridgestone Group Environmental Report 2014

3

C

C
Current status

ActionExpand and diversify
renewable resources*1 The Bridgestone Group defines sustainable
materials as materials “1) that are derived fromresources with a continual supply, 2) that canbe used as part of our business over the
long-term, and 3) that have a low environmental and social impact across the whole life
cycle from procurement to disposal.”

necessary activities to achieve this, we are committed totake the following three actions: 1) reducing raw material
consumption, 2) recycling resources and using effectively,
and 3) shifting to renewable input resources.

With a unique structure of spokes stretching along the innersides of the tires supporting the weight of the vehicle, there isno need to periodically refill the tires with air, meaning that thetires require less maintenance. At the same time the worry ofpunctures is eliminated. In addition, the spoke structure ismade from thermoplastic resin*2 and, along with the rubber inthe tread portion, the materials used in the tires are recyclable,
contributing to the efficient use of resources. Further, by
pursuing extremely low rolling resistance and contributing to
reductions in CO 2 emissions through use of proprietary technologies, Bridgestone believes it is possible to achieve evenhigher levels of environmental friendliness and safety. In 2013,
we released the second-generation “Air free Concept Tire”
with higher functionality*3.
*2 A synthetic resin that becomes flexible
when heated, can be processed into avariety of shapes, and becomes hardwhen cooled.
*3 The tire can be installed on ultralightvehicles with about four times moreweight and ten times maximum
speed, compared to electric cart
wearing the first-generation “AirFree Concept Tire.”

New belt structure using fibers withhigh elasticity and strength offers
higher safety compared to the existing
structure. It also contributed to a
reduction in the weight of tires by 7 to
10%.
*1 Revolutionarily Reinforced Radial

Reduce raw
material
consumption

Run-flat
technology

Cutting-edge RRR*1 structure
for aircraft tires

Action 3
Increase anddiversify
renewable
resources

Concept Tire of 100%
Sustainable Materials
Bridgestone is diversifying the regions where it produces
natural rubber and also expanding the range of reinforcedplant fibers it uses in order to secure renewable resources
used in raw materials. Synthetic rubber and carbon black
generally made from finite resources were instead synthesized from renewable materials. The concept tire is being
developed from these sustainable raw materials.

Research and development of guayule,a new natural rubber resource
Bridgestone is performing research that explores extracting
natural rubber from the guayule shrub, which is grown in arid
regions, to use as a raw material of tires. Bridgestone Americas
Tire Operations, LLC (BATO) holds 114 hectares (280 acres) offarmland in Eloy, Arizona, USA. On that land, a research farmfor cultivation research of guayule was established and put into
operation in September 2013. A groundbreaking ceremony for
the Biorubber Process Research Center was held in May 2013
in Mesa City, Arizona. The construction of the processing
research center is expected to be completed by the end of 2014.
A test production of natural rubber for use inpassenger tires is scheduled to start in 2015.

Development of a new kind ofcellulose fiberThis fiber can be produced from general-grade
pulps and the production volume is expected
to increase significantly.

Improve productivity of Para rubber tree
Prevent a decline in productivity by developing a diseasediagnosis technology for the Para rubber tree and provide
small-scale farmers with technical support to increase
productivity.

Concept of Sustainable Materials
The Bridgestone Group believes that sustainable materials
are not simply renewable resources. In order to continue
our operations in a sustainable manner, we define raw
materials that meet the following viewpoints as “sustainable
materials.”• Derived from resources with a continual supply• Can be used as part of the Group’s business over the
long-term• Have a low environmental and social impact across thewhole life cycle from procurement to disposal
Bridgestone Group Environmental Report 201416

Value Natural Resources

Examples of Initiatives

Promotion of Activities in Our Operations
The Bridgestone Group is committed to “value natural
resources” through the efficient use of resources on theplanet throughout the whole life cycle of products, from raw
material procurement to disposal and recycling. In particu-

Recycling
Used Tires

lar, important activities include reducing waste production,
promotion of zero waste to landfill status and the 3Rs(reduce, reuse, recycle). The Group is working toward thedevelopment of a society that actively recycles.

Bridgestone’s activities to “Value natural resources”

Raw material
procurement

Manufacturing

Distribution
and sales

Use

Disposal andrecycling

BTJ“Bridgestone Tire Recycle Center
Osaka” Was Established with
the Aim of Reusing and Recycling
All Used Tires

Japan

BSAM

In July 2013, Bridgestone Tire Japan Co., LTD. (BTJ) established Bridgestone Tire Recycle Center Osaka, which
integrates a retread tire*1 manufacturing plant and anintermediate used tire treatment*2 plant. The center
combines functions of a retread tire manufacturing plant
and an intermediate used tire treatment plant, and it
enables collection*3 of customers’ used tires, and reusing
and recycling of all the collected tires. We will work to use
resources in a more efficient way.
*1 Tires that are reused by replacing tread rubber*2 Crushing of waste tires that cannot be re-tread*3 Collection areas are: whole of Osaka Prefecture and parts of Kyoto,
Hyogo and Wakayama Prefectures

Activities towards
100% sustainable
materials

Reducing waste
production
Zero waste tolandfill status(See pages 15-16)

Reducing packaging materials
Saving resources
for labeling

Longer life of
products
Eliminating theuse of spare tires(See pages 15-16)

Reducing, reusing
and recycling ofused products
Appropriate
treatment of used
tires

Examples of Initiatives

Bridgestone Group

Reducing
Waste

GlobalBSAM

At its various plants, the Bridgestone Group is working to
reduce the volume of waste produced during manufacturing
processes and lower the amount of defective products
created through comprehensive quality management. It
also is committed to recycling waste, either within the
Company or at other organizations. As a result of these
efforts, we were able to reduce the volume of waste
produced in 2013 by 286,000 tonnes, representing a
year-on-year reduction of 2.3% and of 16.8% per sales from2012. The 87.3 % rate of recycling reflects an increase of
0.3% from 2012. Going forward, we will continue to reduce
waste production volumes and recycling rates to contributeto the development of a society that actively recycles.
Waste Production at Bridgestone Group Plants
Waste (1,000t)
320
300

Unit (t/100 million yen)
12

292
10.2

280

293

289
9.6

286
10

9.6

A Tire Plant in the U.S.A Has
Acquired a Third-party Certificate

8.0

240

The Bridgestone Americas Inc. (BSAM), Wilson, North
Carolina, USA passenger and light truck tire manufacturing
plant achieved Underwriters Laboratories’ (UL) claim
validation for Zero Waste to Landfill in December 2013.
Zero Waste to Landfill is the highest claim validation UL
gives for landfill waste diversion, and the Bridgestone
Americas Wilson tire plant is the first facility of any kind toreceive this prestigious designation. Since increasing the
focus on recycling in 2006, recycling by the Bridgestone
Americas tire plants has progressed from nearly half of all
waste going to landfills to less than 15 percent overall
today. The Bridgestone Americas Aiken passenger tire
plant also achieved zero waste to landfill, reaching thatmilestone in December 2012.
Plants of all Bridgestone Group companies in Japanand four tire plants in China also have achieved zerowaste to landfill status. We will continue to encourage allof our Group companies
to recycle and reduce
waste production volumes.

Waste (1,000t)

2011

2012

Unit (t/100 million yen)

17 Bridgestone Group Environmental Report 20142013(Year)

80

Recycled
as fuelCollection

Staff of Wilson Plant which
acquired a certificate for zerowaste to landfill status

Initiative to Recycle 100% ofUsed Products
U.S.

Bridgestone Americas, Inc. (BSAM) launched theTires4ward program, which is an initiative founded on thevision of creating a waste-free tire industry. Tires4ward
aims to ensure that for every tire Bridgestone America sells
in the U.S., one spent tire, a tire that has been taken out ofuse, goes to another valuable purpose. At the end of 2012,
Bridgestone Americas set a new standard, repurposing
100% of all spent tires collected at its company-owned
retail stores and keeping 10 million tires out of landfills
annually. Valuable next uses for spent tires include use as
materials in rubberized asphalt, rubberized playgroundequipment, construction materials, landscaping mulch oras tire-derived fuel for valuable energy. Through theTires4ward program, Bridgestone Americas also supports
volunteer organizations to help ensure that tires collected inorganized community clean-up events of public spaces,
rivers and waterways are sent to avaluable next use.

Bridgestone Tire Recycle Center Osaka

Recycling
Used Tires

Retreadplant

Selection

Intermediate
treatment
plant

Recycle to tires(technology underdevelopment)

Recycling of Used Tires in Japan

BridgestoneJapan

JATMA*4 and many others in the tire industry are working
toward reducing (controlling the emergence of used tires)and recycling used tires, which is vital for the developmentof a society that recycles. More specifically, they implementmonitoring of reduction factors focusing on making tires
lighter and lasting longer, monitoring of tire recycling status
and measures against illegal accumulation and dumping ofwaste tires. According to a JATMA survey, the 2012
recycling rate of used tires in Japan was 87%. Bridgestone
contributes to reducing the environmental impact of usedtires in Japan through joint
activities with JATMA.
*4 Japan Automobile
Tyre Manufacturers
Association

Supporting activities
to collect dumped tires

Recycling
Used Tires

Activities to Reduce
Environmental Impact of Used
Tires through WBCSD

Bridgestone Group

Recycling of Scrap Tyres
in 2012

Others 12%
Reclamation 1%

Thermal Recycling

ExportUsed tyres 15%
Cut tyres 1%

220

2010

Customers

U.S.

260

0

Customers

Return tocustomers

Reduced Waste Production at
Plants by 2.3%

Reducing
Waste

Recycling
Used Tires

Reuse

2012

(weight)

Others 1%

Cement calcining 7%
Boilers 1%
Steel manufacturing 3%
Gasification furnace 4%
Tyre manufacturing
3%
Paper manufacturing
36%
Chemical factories 4%

Reclaimed &powdered rubber 9%

Global

It is projected*5 that approximately one billion used tires
emerge worldwide each year. Reducing the environmental
impact of used tires is a common issue of the tire industry.
Bridgestone has been involved in the Tyre Industry Projectof the World Business Council for Sustainable
Development (WBCSD), which was established in 2006. Asa leading tire and rubber company, Bridgestone has worked
toward building a sustainable society in cooperation withother companies in the industry. This project aims todevelop an effective management system for used tires byencouraging governments and related industries in various
countries to appropriately manage used tires and reduce
environmental impact throughthe publication of “End-of-Life
Tires: A Framework for Effective
ELT Management Systems” anddisclosure of survey results.
*5 WBCSD Tyre Industry Project

Report on WBCSD’s project

Retreaded tyrebases 6%

Source: JATMA

Bridgestone Group Environmental Report 201418

Reduce CO 2 Emissions

Mid-Term
Target(2020)

Reduce CO2Emissions1

35% reduction in CO2 per sales from the company’s total operations (raw material and component
procurement, manufacturing and logistics) and also its products’ “after-use.”(Compared to 2005)

2 Improve tire rolling efficiency by 25%, and the potential reduction in CO2 emissions from helping improvethe customers’ fuel efficiency exceeds the emissions related to Bridgestone’s operations and its products’
after-use.
(Compared to 2005)

Mid-Term Target for Reducing CO2 Emissions
Bridgestone’s
contribution to
reduce vehicle
emissionsexceeds thosefromcompany’s
operations
andafter-use

CO 2emissions

Solar power generation panels installed on
the roof of Bridgestone Saga Plant

ColumnFactors Behind Rolling Resistance

Reduction(customer
use)

Tire rolling resistance is primarily caused by three factors: changes inthe shape of the tire while driving, friction between the contact patch oftreads and the road, and the air resistance associated with the rotationof the tire. Bridgestone is committed to reducing the energy losses that
result from rolling resistance. To this end, we are advancing tire R&D
ventures from the perspectives of structure and shape as well as
materials.

Composing Elements of Rolling Resistance

Reduce CO2
emissions

Reduction inemissions ratefrom company’s
operations andafter-use

Distribution
After-use

Long-term
Vision35% reduction

Manufacturing
Raw material
procurement(for 2050 andbeyond)

2020

2005

Contribute to the globally-agreed target*1(Year)Speed
3

CO 2 emissions from
Bridgestone’s operations
and after-use

1

CO 2 emissions from
customers’ use

Direction traveled

2

1 Energy loss from changes in tire shape while driving
2 Energy loss due to friction between contact patch of treads* Calculation methods can be found on the Company’s homepage.
* The Company’s ability to control CO 2 emissions from disposal is limited, but we are working
to reduce emissions by making products lighter and promoting usage of retread tires.

and road

3 Energy loss from air resistance associated with tire rotation(over 50% reduction of CO2 emissions)2013
Performance

Activity
Concept

1 CO2 Emissions from Lifecycle Stages: 27.4% Reduction

Raw material
procurement
Energy used to
produce raw
materials

9.8%

Manufacturing
Energy usedduring production

Distribution

Fuel usage

2.9%

Use (Driving)

After-use*3

Fuel usage

CO 2 emitted during
combustion

86.4%
0.6%

As a supplier to the automotive industry, the BridgestoneGroup is paying close attention to the impact of CO2 emissions.
Based on the projections of IPCC*4 and other internationallyrecognized agencies, the Group has established a goal toreduce CO2 emissions in our business operations.
The lifecycle stage of tires that accounts for the largest
volume of CO2 emissions is during usage, from automobile

0.3%

exhaust emissions. A key way to reduce CO2 emissions
from automobile exhaust is by increasing fuel efficiency.
Based on this assessment, we recognize that reducing tire
rolling resistance can enable significant reductions in CO 2
emissions from automobile exhaust worldwide.
We are working to reduce CO2 emissions in every
lifecycle stage of tires, including usage.

The Bridgestone Group has set the goal of reducing CO2
emissions per unit of sales from tire lifecycle stages otherthan use by 35% of 2005 levels before 2020. As of 2013,
Bridgestone Group achieved a reduction of 27.4%. Our CO2
emission reduction efforts undergo review by third-party
organizations, which issue statements based on thesereviews, thereby ensuring the transparency of discloses.
(see page 27)
Likewise, the Bridgestone Group is targeting a 25%
improvement in tire rolling efficiency based on 2005 levels,(t/100
million yen)

600

Base
year

Raw materials

14.4%

Reduction

Manufacturing

17.9%

Reduction

Distribution

Reduction

35%

500

*1 At the G8 Hokkaido Toyako Summit (held in July 2008) the G8 leaders agreed on a reduction of at least 50% in greenhouse gas emissions
worldwide by 2050. The same year, at the Major Economies Meeting On Energy Security and Climate Change, the developed countries, alongwith emerging nations including China, India and others, adopted this target as a shared global objective.
*2 Greenhouse gas emissions throughout the lifecycle of 1 fuel-efficient passenger car tire (195/65R15): 243.9kgCO 2e*3 Greenhouse gas emissions from after-use stage: 13.1kgCO 2e (emissions reductions: 12.5kgCO 2e)(Source: Tire LCCO2 Calculation Guidelines Ver. 2.0, 2012, Japan Automobile Tyre Manufacturers Association)*4 Intergovernmental Panel on Climate Change*1 The NanoPro-Tech is an ultrafine technology that allows engineers
to analyze and control the molecular structure of rubber at thenano-scale level.

After-use

27.4%

Reduction
Target300

After-use

reducedby around 25%

Distribution

reducedby around 24%

Manufacturing

reducedby around 25%

200

Raw
materials

100
0

2005

2011

2012

2013

2020

*2 Includes CO 2 emissions reduction activities andexchange rate fluctuations of sales.

(Year)(Compared to 2005)

and this goal is set to be accomplished by 2020. As of 2013,
we achieved a improvement of 9.9%. Improving rolling
efficiency while maintaining safety is a difficult task that
requires sophisticated technologies. Bridgestone’s proprietary “NanoPro-Tech”*1 technology enables such improvements, and we are helping reduce the volume of CO2
emitted by customers when they drive by selling
fuel-efficient tires that use this technology around the world.

CO2 Emission Reduction Rates
by Lifecycle Stage (2013)

CO2 Emissions Per Unit of Sales from
Lifecycle Stages Other Than Use*2

400

19 Bridgestone Group Environmental Report 2014

(Compared to 2005, Per Unit of Sales)

2 Fuel Efficiency-Influencing Tire Rolling Efficiency: 9.9% Improvement

Greenhouse Gas Emissions by Tire Lifecycle Stage (Converted to CO2 Base)*2

reducedby around 30%* Rates of reductions in CO 2 emissions
per unit of sales in comparison to 2005

Rolling Resistance of Tires
(%)

100

Base
year

5.8%
7.0%
9.9%
Reduction Reduction Reduction

95

25%

90

Reduction

85
80
75

Target

70
65
60
〜
0

2005

2011

2012

2013

2020

(Year)

Bridgestone Group Environmental Report 201420

Reduce CO 2 Emissions

1

CO2 Reductions in Lifecycle Stages

Manufacturing

Bridgestone

Conducting Energy Surveys
to Make Wasted Energy
Transparent and Improved
Global2

Reduced CO2 Emissions
at Plants by 25%

Manufacturing

In order to reduce CO2 emissions while manufacturing to
the volume that meets expanding demands, it is necessary
to reduce energy usage by a greater amount year over year.
Since 2009, Bridgestone’s technical centers have been
taking the lead to conduct Energy Surveys, to quantify
wasted energy at plant facilities, expand awareness andidentify areas for improvement. The Energy Surveys wereconducted in 22 locations in 6 countries over a period of 5
years. We continually develop the capacity and competence of our personnel to recognize energy-saving opportunities and undertake activities to continually improve.
Those who demonstrate proficiency in such criteria may
earn the distinctive role of “energy diagnosis technician.”
We have assigned an “energy diagnosis technician” inevery Bridgestone tire
plant in Japan and willcontinue to increase their
numbers throughout Asia,
the Americas and Europe.

GlobalThe Bridgestone Group is working to reduce CO2
emissions from its facilities by using energy more
efficiently, and switching to alternate forms of energy that
result in lower emissions. As a result of these efforts, CO2
emissions in 2013 per unit of sales were 25% lower than in
2005. Going forward, we are working to introduce moreenergy-efficient equipment
and implement stringent
energy management
CO2 Emissions at
Bridgestone Group Plants
measures to realize
further reductions
CO 2 emissions
CO 2 Emissions per unit of sales(1,000 t)(t/100 million yen)in CO2 emissions.
5,000

4,800

180

178
4,794

4,798
4,654

4,645

4,600

154

4,400

0

BSCN

Bridgestone China Receives
the China Low Carbon ModelAward for FY2013
China

BSLE

Bridgestone (China) Investment Co., Ltd. (BSCN) has been
awarded the China Low Carbon Model for FY2013*1 for its
continued environmental efforts. BSCN is proactively
conducting activities toward building a low-carbon society,including CO2 emissions reduction (reduced 16% per
production volume in 2012 compared with 2005) in four tire
plants and contribution to automobile fuel efficiency
through the expansion of sales of fuel-efficient ECOPIA
tires within China. BSCN received this award for the second
consecutive year, and this achievement is considered to be
the result of its continuous efforts.

2011

2012

CO 2 Emissions perunit of sales(t/100 million yen)

CO2 Emission Reduction in
Logistics Receives the Lean andGreen Award 2013

*1 Tire Technology International Awards for Innovation and Excellence isorganized in association with Tire Technology International magazine, one of
the world’s most well-known publications dedicated to tire technology, design
and manufacturing. Awards are given in five categories, with the winners
selected by a panel of independentjudges comprisinginternationally-renowned
industry experts.

New Technology “ologic”
that Achieves Both Fuel Efficiency
and Safety at a High Level
Has Received “Tire Technology of
the Year”

Bridgestone Logistics Europe NV (BSLE), located in
Belgium, reduced 20% of CO2 emissions in the three years
from 2010 by shifting transport modes (from truck to rail orship for example), establishment of strategic logistics
centers and revising of transport routes. These activities
have earned recognition and were given the Lean andGreen Award 2013 by the Flanders Institute for Logistics(Vlaams Instituut voor de Logistiek). BSLE is planning toinstall wind-power generation facilities to reduce more CO2
emissions in the future.

Awards ceremony of the Lean and Green
Award 2013

Product
Sales

BSTM

Product
Sales

Bridgestone

The “ologic” technology capitalizes on the synergies of alarge diameter coupled with a narrow tread design. While
the tread on smaller diameter tires is typically inclined toexcessive movement or “deformation” during driving, thelarger diameter and higher belt tension significantly reducetire deformation and therefore conserve energy that isotherwise lost through internal friction which helps toreduce rolling resistance. By the same token, the narrowtread concept improves aerodynamics. The most spectacular achievement, however is that these improvements do
not involve a trade-off in terms of safety.
Bridgestone “ologic” technology has been voted “Tire
Technology of the Year” in the Tire Technology InternationalAwards for Innovation and Excellence 2014. Bridgestone hasdeveloped its ologic technology for BMW’s revolutionary i3
electric vehicle, aiming for a future with sustainable mobility.

Belgium

ダミー写 真21 Bridgestone Group Environmental Report 201402013 (Year)*1 Hosted by Economy Observation Report, an influential magazine inChina which features excellent companies based on theirachievements and abilities in low-carbon area and environmental
preservation.

Awarding ceremony of the China Low
Carbon Model Award for FY2013

140
130

2005

Global150

134

CO 2 emissions(1,000 t)

Logistics

170
160

153

4,200

Energy Surveys in a tire plantin Thailand

New Technology “ologic”
that Achieves Both Fuel Efficiency
and Safety at a High Level
Has Received “Tire Technology of
the Year *1”

Bridgestone

4,000

GeneralTechnology
Development(Compared with 2005, per unit of sales)

Bridgestone

CO2 Reductions through Improving Tire Rolling Efficiency

Environmental Activities in
Collaboration with Sales ofFuel-Efficient Tires
Malaysia*3 Malaysian Ringgit(monetary unit)
Tree-planting by BSTM employeesJapan

A survey in 2013 revealed that Bridgestone’s ECOPIA tires
are “fuel-efficient tires selected by the largest number ofpeople in Japan*2.” ECOPIA tires contribute to the improvement of automobile fuel efficiency through reduced tire
rolling resistance. More people are using the tires sincecommon voluntary standards in the industry were formulated in 2010. As a leading company in the industry,
Bridgestone has worked on the development of reduced
rolling resistance tire technology for decades, following theprinciples that we improve fuel efficiency without sacrificing
safety and tread life performance. As a result, shipments offuel-efficient tires in Japan increased by 3.5 times between
2010 and 2013. We will continue to contribute to the reduction of CO2 emissions by working to further increase salesof ECOPIA tires.
*2 An Internet survey was conducted
between August 28, 2013 andSeptember 5, 2013, by selecting
drivers of passenger
automobiles by gender andmaking the composition ratioof area and vehicle typeconsistent with the current
situation. Bridgestone Tire
Japan Co., Ltd. engaged athird-party research firm,
which conducted the survey
using a random sampling
method. The number of
automobile samples that
installed fuel-efficient tires was
3,320.

(%)
400

Changes in the Salesof Bridgestone’s
Fuel-Efficient Tires (Japan)

300
200
100
0

2010

2011

2012

2013 (Year)* Based on unit shipments. The definition of
fuel-efficient tires is based on the grading
system of Japan Automobile Tyre
Manufacturers Association (JATMA).

Activities in the non-tire products

Development and Sales of Roof Materials
that Contribute to the Reduction of
Heat-Island Effect
FSBP

Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. (BSTM) has
conducted a One Tire, One Good Deed Campaign since2010 as a way to contribute to CO2 emission reductions
through tire sales. This project makes a 1 RM*3 contribution
per unit sales of fuel-efficient tires such as ECOPIA to the
Global Environment Centre (GEC), an NGO, to be used forforest development activities of the North Selangor Peat
Swamp Forest. Moreover, BSTM is planting trees with thehelp of many people including employees, local residents
and Bridgestone retail stores. Through these activities, wewill strive for the dissemination of fuel-efficient tires in
Malaysia and contribute to
local natural ecosystempreservation.

Fuel-efficient ECOPIA Tires
Increased Sales and Acquired
No.1 Installation Rate in Japan

United States

Firestone Building Products Company, LLC (FSBP)
develops and sells various construction materials.
UltraWhite Sheet, a roof material, is effective in reducing indoor energy consumption by significantly increasing surface reflectivity. It also is effective for the reduction of the heat-island effect, and contributes to the
reduction of customers’ energy consumption and CO2
emissions. Demand for this product is growing as theneed for sustainablebuildings in the UnitedStates continues toincrease.

Construction work using
UltraWhite Sheet

Bridgestone Group Environmental Report 201422

Environmental Management

Environmental Management

Environmental Management at SBU
and Business Facilities

The Bridgestone Group has developed the Total Environmental Advanced Management System, or TEAMS, which is,
a proprietary environmental management system (EMS) that serves as a foundation for environmental activities.
The values and practices learned through certifying all Bridgestone’s production sites to the ISO 14001
international standard enabled implementation of non-certified EMS systems which adhere to the standard. TEAMS
was developed by adding the concepts of Total (denoting the participation of all business units, facility functions andemployees throughout the Group) and Advanced (denoting the Group’s commitment to active disclosure and theconsistent pursuit of advanced, world-class activities).

Total Environmental Advanced
Management System (TEAMS)
Following the TEAMS concept, each strategic business unit
(SBU) and each facility in Bridgestone Group prepare andadopt an EMS using methodologies employed by ISO
14001. Then, environmental activities are improved throughthe use of the plan-do-check-act cycle (PDCA) at threelevels: individual facilities, SBUs and globally orGroup-wide.
As of December 2013, 163 (99.4%) of the Group’s
production sites*1 have obtained the ISO 14001 certification. We plan to strengthen our activity even further by
getting ISO 14001 certification for all target sites. We also
are preparing EMS for new production sites according to
the Bridgestone Group’s proprietary factory production
certification system and plan to successively gain ISO
14001 certification for these sites.
We have an EMS for all Bridgestone operations inJapan—including all factories, the headquarters office andtechnical centers—and have received a single multi-sites
ISO 14001 certification. In this way we are working to be
eco-friendly in every area of our operations, from productdevelopment and design, through production, distribution
and manufacturing, to sales and service.
As a basis for supporting TEAMS, we also are striving toprovide and consolidate shared global information systems,
working toward improvement by analyzing each SBU’s
environmental activities and data through the Group’s
PDCA cycle.
*1 Sites defined by Bridgestone as needing ISO 14001 certification.

Global Environmental Management
The Global Head Office (GHO), Global Management
Platform (GMP) and SBUs work together to pursue TEAMS
activities to help achieve the objectives of the Mid-Term
Management Plan (MTP). The GHO draws up overall
strategy and basic policy, communicating this to the GMP,
which directs the SBUs, provides support and assistance.
For top management review purposes, there is a Group
Environmental Committee where the CEO and corporate
officers make strategic decisions about environmental
activities in the Group as a whole. We also continually strive
to improve our environmental approaches by sharing
issues and activities at regular liaison meetings between
SBUs and facilities. This is in addition to holding annual
Global Environmental Meetings.

Certified sites
163

23 Bridgestone Group Environmental Report 2014

Percentage
99.4%*1 Sites defined by
Bridgestone as needing
ISO 14001 certification

Environmental training programin an overseas plant

Eco-Products
The Bridgestone Group is working together with its customers to reduce its environmental footprint by providing
products and services that have been developed considering the environment throughout the entire life cycle, fromthe procurement of raw materials to after the use of
products. This is in line with the goals set in the Group’s
Environmental Mission Statement: to achieve harmony withnature, value natural resources and reduce CO2 emissions.
The Bridgestone Group has developed Standards for
Eco-Products for all of its products and services based on
the three above identified environmental goals, as well as
comfort and safety. We also are striving to develop new
products and services which contribute to a reduction inenvironmental impact.

Global Environmental Management
Global Head Office (GHO)• Draws up top-level environmental management policy• Implements management review

Global Management Platform (GMP)• Implements GHO policy• Provides support for each environmental management
platform and SBUs

Strategic Business Unit (SBU)• Controls environmental function, provides support for each site

ISO 14001 Certification in the Bridgestone Group

The Bridgestone Group is taking various measures fromthe viewpoints of system development and humanresources development in order to improve environmental
management at SBUs and business facilities.
For the system development, we have conductedenvironmental assessments since 2010 and evaluated theenvironmental management constitution (structure andfunctionality) at three levels (Level I, Level II and Level III).
Level I needs improvement, Level II demonstrates systematic competence, and Level III demonstrates sustainableproficiency. We conducted the assessment in all of ourplants*1 in 2013 and use the PDCA process based on the
results to improve our constitution.
The Bridgestone Group holds regular training programs toadvance development of environmental personnel andenhance the environmental education system in the entire
Group. In 2013, the program was held in Japan, China, Asia,
North America and EU countries, with more than 100 participants engaged in environmental improvement activities andprojects. The environmental training program included on-sitetraining and discussions among participants, aiming to further
enhance the abilities ofenvironmental personnel
and foster greater coordination within the regions.
We are planning to holdthe program in 2014 andbeyond.

Japan Tire SBU

Environmental management
platform

Facility

Americas SBU

Environmental management
platform

Facility

Europe SBU

Environmental management
platform

Facility

Specialty Tire SBU

Environmental management
platform

Facility

Asia-Pacific SBU

Environmental management
platform

Facility

China Tire SBU

Environmental management
platform

Facility

Middle East & Africa Tire SBU

Environmental management
platform

Facility

Diversified Product SBU

Environmental management
platform

Facility

Factory Production Certification System
The Bridgestone Group has adopted a proprietary factory
production certification system based on ISO 14001 to
rapidly identify and minimize environmental risks at new
factories and production lines.
To be specific, it is a four-stage system for checking andcertifying the environmental management systems at new
factories, such as the establishment of a environmental
plan, the implementation of a preliminary environmental
review at the time of construction, the preparation ofenvironmental policies, legal compliance and environmental training. In 2013, five facilities in four countries
proceeded certification.

Promotion of Environmental Activities
throughout the Supply Chain
The Bridgestone Group developed the CSR Procurement
Guidelines in order to promote environmental activities
throughout the supply chain, working together with suppliers. The guidelines stipulate suppliers’ efforts toward the
management of chemical products, minimization ofenvironmental impacts from discharged water andemissions, management and reduction of wastes, reduction of greenhouse gases, consideration to biodiversity andothers. Based on the guidelines’ independent chemical list,
we are improving our chemical product management
system. We also request that our suppliers cooperate inenvironmental improvement by holding an annual procurement policy meeting to gain understanding of Bridgestone’s
policy on procurement.
As a tool to assist suppliers with enhancing environmental commitment, we use a CSR Self-Check Sheet, hold
CSR workshops and provide on-site support, with many
suppliers responding that they were able to deepen theirunderstanding of environmental management. We willcontinue to support suppliers’ environmental improvementin this way.

Criteria for Eco-Products
Assessment area

In harmony
with nature

Value natural
resources

Reduce CO 2
emissions

Assessment criteria (examples)

Harmony
with nature

Consideration of sustainability in use ofresources
Reduction of chemicals used

Minimization of
resources used

Weight reduction, water-saving
functionality, increased lifespan,
waste reduction

Recycling

Use of recycled resources, reusability,
possibility and ease of dismantlement

Prevention of
global warming

CO2 emissions, low fuel consumption /power saving

ComfortLow road noise

SafetyWet grip, ice traction

Award for Environmental Activities
of Suppliers
In 2013, Bridgestone established the Green Partner
Award which recognizes suppliers who achieve
outstanding environmental performance. This award
recognizes achievements for reduction of environmental impacts and environmental contributions in theareas of “In Harmony with Nature,” “Value Natural
Resources” and “Reduce CO2 Emissions,” based on
the Bridgestone Group’s Environmental Mission
Statement. The first winners of the Green Partner
Award in 2013 were Kao Corporation, Sanyo Chemical
Industries, Ltd. and Pyramid, Inc.

Bridgestone Group Environmental Report 201424

Environmental Communication

Environmental Communication
Company Environmental Awards

Major External Environmental Awards and Certifications (2013)
Award / Certification

External Assessment

Each year, the Bridgestone Group holds the BridgestoneGroup Awards, including the Bridgestone Group Award forEnvironmental Excellence, to recognize achievements byorganizations and employees within the Group. Theseawards have been presented since 2008, with the goal ofincreasing interest in and motivation toward environmental
activities among all our employees.
In FY2013, Bridgestone Group Awards for Environment
Excellence were presented to Bridgestone and Bridgestone
Technical Center Europe S.p.A. (TCE) for “ologic” technology, which included the advantageous deployment of
this technology ahead of other companies utilizing global
OE deployment and public relations activities, andBridgestone APM Company (BAPM) for the “Solvent Glue
Elimination.” We also are working to expand and improve
local, internal environmental award systems in many countries and regions. Currently, internal environmental awards
are presented in Japan,
the United States andEurope.

Major Environmental Ranking and Rating Systems (2013)
Ranking/Rating System

Assessment

CDP (Carbon Disclosure Project)disclosure score

93

DJSI (Dow Jones Sustainability Index)
Asia Pacificselected

The 17th Nikkei Environmental
Management Survey

29th (manufacturing) /429 companies in JapanThe 14th Nikkei Environmental
Brand Survey

18th / 560 companies
in JapanThe 26th Nikkei Corporate Image
Survey Assessment

3rd (business person),10th (individual) /576 companies in JapanThe 8th Toyo Keizai CSR Ranking(Environment)

1st / 1,210 companies
in Japan

Measures against Global Issues in the Tire Industry

Activities of the Tyre Industry Project
As one of the chair companies of the Tyre Industry
Project, Bridgestone is a leader in addressing environmental- and public health- related issues associatedwith tires and the tire industry.
1

Examining the environmental and ecologicalimpacts of Tire and Road Wear Particles

Tire and Road Wear Particles are generated as tires
wear down during use. While analysis shows no significant toxicity in water or soil/sediment, project members
continue pursuing additional levels of analysis to understand potential associated environmental, health, andecological effects.
2

Examining effective end-of-life tire (ELT)
management systems and publishing
ELT management manual

There is variation in ELT management systems among
different countries and regions, both in the methods
and in the level at which they are implemented.
Following a review of how ELTs were being managed,
the Tire Industry Project published a manual titled“End-of-Life Tires: A Framework for Effective ELTManagement Systems,” in an effort to propose aneffective system for managing ELTs worldwide.

25 Bridgestone Group Environmental Report 2014

Sustainable Development (WBCSD). The WBCSD is
headquartered in Geneva, Switzerland.

3

Recipient of award / certification

Operations

Award ceremony

The Bridgestone Group is involved in the Tyre Industry
Project and the Sustainable Mobility Project 2.0 thatare established under the World Business Council for

Activity

Compiling guidelines on the use ofnano-materials

Bridgestone is involved in a project dedicated tocompiling guidelines on the research, development
and industrialization of nano-materials, particularly intire development and manufacturing, in partnershipwith the Organization for Economic Co-operation andDevelopment (OECD).

Sustainable Mobility Project 2.0
Companies that are engaged in the transportationindustry, such as automobiles, rail, tires, etc., participate in the Sustainable Mobility Project 2.0. The
project members discuss concrete measures forcross-sector activities including urban projects.

Tire Technology International Awards for Innovation andExcellence 2013
“Environmental Achievement of the Year”

Consideration of environmental factors in one of theNorth American technical centers

Bridgestone Americas, Inc.

FY2012 Cogeneration Prize (Industrial Category)(distinction)

Efficient use of energy through adoption of acogeneration system

ENERGY ADVANCE CO., LTD.
Bridgestone Corporation Nasu Plant

Bureau Chief’s Eco-Friendly Workplace Award

Environmental activities as a whole

Kyotanabe Tire shop, Nagaokakyo Tire shop
(Bridgestone Retail Japan Co., Ltd.)

Lean and Green Award

Consideration of environmental factors in logistics

Bridgestone Logistics Europe NV/SA

China Low Carbon Model Award for FY2013

Reduction of CO 2 emissions in manufacturing

Bridgestone (China) Investment Co., Ltd.

Environmental Protection Business Awards (Furusato
Ishikawa Governor’s Prize for Environmental Protection)

Environmental activities including waste reduction

Bridgestone EMK Co., Ltd., Hokuriku Office

CSR-DIW for Beginner Award 2013

CSR activities including environmental activities

Thai Bridgestone Co., Ltd.

Yamaguchi Prefecture Governor’s Prize (Excellent
Company in Global Warming Countermeasures)

Forest development in ECOPIA’s Forest
Shimonoseki, a cogeneration system

Bridgestone Corporation Shimonoseki Plant

Yamaguchi Prefecture FY2013 Green Curtain Contest (topprize)“Green Curtain*1”

Bridgestone Corporation Shimonoseki Plant

Ohio EPA Bronze Level E3 Award

Environmental activities as a whole

Bridgestone Americas, Inc.

North Carolina Environmental Stewardship Initiative’s
Environmental Steward Award

Environmental activities as a whole

Bridgestone Americas, Inc.
Kings Mountain Plant

FY2013 3Rs (Reduce, Reuse, and Recycle) Awards
3Rs Promotion Council President’s Award

Waste reduction activities including 100% reusepolicy of “cardboard cart for packaging materials forimported products”

Bridgestone Flowtech Corporation Hyogo Plant

Green Star Certification for Environmental Performance

Environmental activities at outlets

Bridgestone Commercial Solutions

Yokohama Environmental Action Awards for Promoters of“Yokohama 3Rs Dream”
Excellent Company in 3Rs Action

Waste reduction activities

Bridgestone Corporation Yokohama Plant

Wisconsin DNR Awards

Activities related to resource recycling

Bridgestone Retail Operations, LLC.

Ohio Stormwater Association AwardManagement and use of rainwater at one of
the North American technical centers

Bridgestone Americas, Inc.

Wuxi New Area Management Committee (Excellent
Company)

General corporate activities including
environment-related activities

Bridgestone (China) Investment Co., Ltd.
Wuxi Plant

Winner of the FY2012 Wuxi New Area Environmental
Action Open GREEN Company

Environmental activities as a whole

Bridgestone (China) Investment Co., Ltd.
Wuxi Plant

Guangdong Province Clean Manufacturing Certification

Environmental activities as a whole

Bridgestone (China) Investment Co., Ltd.
Huizhou Plant

City of Wilson Pretreatment Compliance Award

Activities related to the environment, hygiene andsafetyBridgestone Americas, Inc. Wilson Plant

Waste water management Award

Waste water treatment and management

Thai Bridgestone Co., Ltd. Nong Khae Plant

Environmental Conservation Association of Shiga
Prefecture President’s Award Environmental Partnership
Category (Environmental Conservation Excellent
Company Award)

Bridgestone Lake Biwa “Water of Life Project”

Bridgestone Corporation Hikone Plant

Winner of the Hikone City Green Curtain Contest“Green Curtain*1”

Bridgestone Corporation Hikone Plant

Keep Houston Beautiful Proud Partner Award

Cleanup activity

Bridgestone Retail Operations, LLC.

Keep Gastonia Beautiful certificate of appreciation

Environmental activities for social contributions

Bridgestone Americas, Inc.
Kings Mountain Plant

The 16th Environmental Communication Awards,
Environmental Reporting Category, Global WarmingCountermeasures Reporting Award (Minister of theEnvironment’s Award)

Bridgestone Group Environmental Report 2012

Bridgestone Corporation

The 16th Environmental Communication Awards, TV
Environmental Commercial Category, (distinction) (Global
Environmental Forum President’s Award)

TAIYA CAFE Retread EpisodeBridgestone Corporation

Eco Test Award 2012 (Eco-Unit Category) (distinction)

Bridgestone Group’s power-saving project, andBridgestone Group employees’ “Green Curtain
Project”

Bridgestone Corporation

Community Activities

Communication*1 Growth of climbing plants over building windows for energy saving

Bridgestone Group Environmental Report 201426

Third-Party Reviews, Main Performance Indicators

Third-Party Reviews

Main Performance Indicators

Since 2010, the Bridgestone Group has engaged third-party organizations to review reporting related to its
progress toward meeting its 2020 mid-term target for CO2 emissions reductions. In this way, we aim to ensurethat such reporting is transparent, complete and accurate.

GRI-listed items for each data are disclosed here based on the standard disclosure of the GRI Guideline*1.

These reviews are conducted bythird-party organizations that evaluate
CO2 emissions monitoring measures andrelated reports based on the standards
described in ISO 14064. As of April 2014, a
total of 35 plants and other operating sites
located in 13 different countries have beenreviewed. Based on these reviews, we are
identifying issues at operating sites so that
we may formulate concrete response
measures and pursue greater reductions
in CO2 emissions.

Management-Related Data
Data items

3,568.0 billion yen

G4-9

Rubber production volume1,760,000 tonnes

1,820,000 tonnes

G4-9

143,448

145,029

G4-9

178

178

G4-9

Number of employees
Number of plants*2*1 Global Reporting Initiative Sustainability Reporting Guidelines (Fourth Edition (G4))*2 Number of plants as of April 1 each year (as of the end of December each year for other data).

Environment-Related Data

Total consumption of primary energy
Energy consumption (fuel)*1
Energy consumption (electricity)
Energy consumption (steam)
Energy consumption per unit of sales

Country

FacilityJapan

eco-Activities Promotion Division

Main product—Year of review

Compiling data from facilities andreporting total CO2 emissions

2005, 2012, 2013

Results in 2012

Results in 2013

GRI

3,969,000 tonnes

4,152,000 tonnes

G4-EN180,150,000 GJ

83,955,000 GJ

G4-EN3875,000 kl

950,000 kl

G4-EN3

4,523,000 MWh

4,636,000 MWh

G4-EN32,062,000 GJ

1,860,000 GJ

G4-EN326,367 GJ/billion yen

23,529 GJ/billion yen

G4-EN5

Reduction volume of energy consumption

4,574,000 GJ-3,804,000 GJ

G4-EN6

Total water intake

85,019,000 m

3

83,203,000 m

3

G4-EN8Water intake (surface water)—

3,279,000 m

3

G4-EN8Water intake (groundwater)—

21,428,000 m

3

G4-EN8Water intake (water supply, industrial water)—

20,236,000 m

3

G4-EN8Water intake (seawater)—

38,258,000 m

3

G4-EN8Volume of recycled water

511,830,000 m

3419,291,000 m

3

G4-EN10

Greenhouse gas emissions (SCOPE 1)

2,031,000 t-CO 2

2,042,000 t-CO 2

G4-EN15

Greenhouse gas emissions (SCOPE 2)

2,400,000 t-CO 2

2,531,000 t-CO 2

G4-EN16

Greenhouse gas emissions (SCOPE 3)*2

110,036,000 t-CO 2

120,994,000 t-CO 2

G4-EN17

CO2 emissions per unit in lifecycle stages*3

Roles in reporting CO 2 emissions

GRI

3,039.7 billion yen

Amount of raw materials used

Locations where third-party reviews were conducted in 2014

Results in 2013

Sales of the group

Data items

A third-par ty review with local staff
at Stargard Plant, Poland

Results in 2012

458 tonnes/100 million yen

406 tonnes/100 million yen

G4-EN18

CO2 emission reduction rate in lifecycle stages(compared with 2005)

17.9%

27.4%

G4-EN19

NOx emissions (from Bridgestone Corporation)

846 tonnes

600 tonnes

G4-EN21SOx emissions (from Bridgestone Corporation)

499 tonnes

456 tonnes

G4-EN21

Total water discharge

66,977,000 m

3

72,047,000 m

3

G4-EN22

Waste discharge

Aggregation of site data and issuanceof the Emission Data Report

2012, 2013*1

Synthetic rubber
manufacturing

Aggregation of site data and issuanceof the Emission Data Report

293,000 tonnes

286,000 tonnes

G4-EN23

2012, 2013*2

Volume of recycled waste

254,000 tonnes

249,000 tonnes

G4-EN23

Bridgestone Tire Manufacturing(Thailand) Co., Ltd. Chonburi Plant

Tire manufacturing

Aggregation of site data and issuanceof the Emission Data Report

2005, 2012, 2013

Volume of waste landfill

38,000 tonnes

36,000 tonnes

G4-EN23

ThailandBridgestone Metalpha (Thailand)Co., Ltd.

Steel cordmanufacturing

Aggregation of site data and issuanceof the Emission Data Report

2005, 2012, 2013

2.6 billion yen

2.5 billion yen

G4-EN3113.1 billion yen

13.8 billion yen

G4-EN31

PolandBridgestone Stargard Sp. zo.o.

Tire manufacturing

Aggregation of site data and issuanceof the Emission Data Report

2012, 2013*3

2.1 billion yen

2.1 billion yen

G4-EN31

USA

Firestone Fibers & Textiles Kings
Mountain Plant

Tire cord and industrial
fabric manufacturing

Aggregation of site data and issuanceof the Emission Data Report

2005, 2012, 2013

China

Bridgestone (Huizhou) Tire Co., Ltd.

China

Bridgestone (Huizhou)
Synthetic Rubber Co., Ltd.

ThailandTire manufacturing*1 There is no data for 2005 as the plant was established in 2007.
*2 There is no data for 2005 as the plant was established in 2008.
*3 There is no data for 2005 as the plant was established in 2009.

27 Bridgestone Group Environmental Report 2014

Investment in environmental preservation*4(of Bridgestone Corporation)
Expenses for environmental preservation*4(of Bridgestone Corporation)
Environmental preservation effective amount*4(of Bridgestone Corporation)

Environment-related data represents Bridgestone Group all plants for the period between January 1, 2012 and December 31, 2012 for 2012 results, and between January 1,
2013 and December 31, 2013 for 2013 results. Part of the data includes estimated figures.
*1 Includes fuels used for in-house power generation.
*2 Category 8 and 15 are excluded of the 15 categories in SCOPE 3 of the GHG protocol.
*3 CO 2 emissions per unit of sales produced from lifecycle stages from procurement to manufacturing, distribution and disposal*4 Calculated based on the Environmental Accounting Guidelines 2005 (Ministry of the Environment, Japan).

Bridgestone Group Environmental Report 201428

Disclosure of Financial and Non-Financial Information
The Bridgestone Group is following developments of thedisclosure of non-financial information taking place aroundthe world and working to provide information that meets allof our stakeholders’ needs. Apart from environmental
information, which includes this environmental report, wereport corporate social responsibility (CSR) information
through CSR reports and on our website as part of ournon-financial information disclosure. Financial information
is available on the sections of the Group’s website aimed atinvestors through various reports as well as articles with thelatest information. Also, our global website includes environmental and CSR information for the Group as a whole thatis available in English, and also environmental or sustainability reports in each of the regions where we operate.

[Non-Financial Information] Environmental Information[Financial Information]

Environmental Report(This Report)
Web

Bridgestone Homepage(Environment) Japanese

http://www.bridgestone.com/
corporate/library/index.html

CSR ReportWeb

http://www.bridgestone.com/
responsibilities/csr/report/
download/index.html

Web

http://www.bridgestone.co.jp/
csr/eco/index.html

Bridgestone Homepage
(CSR)
Web

Special Environmental Site
(READY for 2050) JapaneseWeb

Investor Relations
Web

http://www.bridgestone.co.jp/
sc/readyfor2050/

http://www.bridgestone.com/
ir/index.html

Global Site (Environment)

Annual Report

Web

Web

http://www.bridgestone.com/
responsibilities/csr/index.html

http://www.bridgestone.com/
responsibilities/environment/
index.html

http://www.bridgestone.com/
corporate/library/
annual̲report/index.html

Overview of Bridgestone Group
Overview

Products and Operations

Company name
Headquarters

Bridgestone Corporation
1-1, Kyobashi 3-chome, Chuo-ku,
Tokyo 104-8340, Japan
Representative Director Masaaki TSUYA, CEO and Representative Board
Member, Concurrently Chairman of the Board
Paid-in capital
JPY 126,354 million (As of December 31, 2013)
Net sales
Consolidated: JPY 3,568.0 billion
Non-consolidated: JPY 1,006.6 billion
Employees
Consolidated 145,029 (As of December 31, 2013)
Non-consolidated 14,919 (As of December 31, 2013)
Summary of Bridgestone’s manufacturing plants
170 plants in 25 nations(Bridgestone Group total as of April 1, 2014)

Global Tire Market Share in 2012(based on sales ﬁgure)Toyo 1.5%
Kumho 1.9%
Cooper 2.2%
Hangzhou Zhongce 2.4%
Cheng Shin 2.5%
Yokohama 3.0%
Hankook 3.3%
Pirelli 4.1%
Sumitomo 4.1%
Continental 5.8%

Source: Tire Business―2013 Global Tire Company Rankings

29 Bridgestone Group Environmental Report 2014

Tires and tubes for passenger cars, trucks and buses, construction
and mining vehicles, industrial machinery, agricultural machinery,aircraft, motorcycles and scooters and others automotive parts,
retreading materials and services, automotive maintenance and repair
services, raw materials for tires and other products and services

Diversiﬁed Products<Chemical and industrial products> Antivibration and noise-insulating
materials, Polyurethane foam products, Electro-materials, Industrial
rubber products, Building materials, Belts, Hoses, and other products<Sporting goods> Golf balls, Golf clubs, Golf wear, Tennis goods andother products<Bicycles> Bicycles, Other bicycle goods and other products

Sales by Business Segment(in 2013)
Bridgestone
15.3%

Others
29.8%

Tires

Diversified
Products
15%

Others23%

Michelin
14.0%
Goodyear
10.1%

Sales by Market (in 2013)

Tires
85%

Europe
12%

Japan
19%

Americas46%