Japan Institute of Design Promotion
April 4, 2023

GOOD DESIGN AWARD 2023 Announces Call for Entries
Seiichi Saito appointed as the Chairman of the Judging Committee
Theme of 2023 will be “Design and its Outcome”

TOKYO, April 4, 2023 --The Japan Institute of Design Promotion (JDP) has announced an open callfor entries for the GOOD DESIGN AWARD 2023. Submissions will be accepted from April 4, 2023
until May 24, 2023. Founded in 1957, the GOOD DESIGN AWARD is Japan’s leading design award
program, attracting entries from around the world. Its purpose is to discover and promoteoutstanding designs with the potential to drive industrial growth and enrich people’s lives. In 2022,
1,560 award-winning works were selected for recognition from 5,715 entries.
“Behind monozukuri, the craft that goes into the production of things, is the concept of design; andmonozukuri is always present in order to achieve any given design. As the Good Design Award
commends the entire process – from the inception of the idea to the eventual outcome – we hope tofurther focus the award on designs with recognizable outcomes, rather than making any distinction
about the tangible and intangible aspects of designs,” said Mr. Seiichi Saito, the new chair of GOOD
DESIGN AWARD 2023.
“We hope that the Good Design Award will rise to the challenge of playing a role in identifying thedesirable direction in which industry, people’s lives, and society should move forward together byintently focusing on and scrutinizing the ideas brought to bear by the individuals, companies, andorganizations involved in design. With an understanding of the accumulated achievements of theAward thus far as our foundation, we hope to scrutinize the designs of one and all to identify theoutcomes that constitute the North Star that guides forward all people involved in design.”

Entry Criteria
Eligible entries should be tangible/intangible items that meet the following requirements:
1. Available for purchase or usage by users before March 31, 2024
2. Can be released to the public on the date of the awards announcement (October 5, 2023)
For further information or to register, please visit www.g-mark.org. (English and Chinese pages
also provided.)
For general inquiries, please contact the Japan Institute of Design Promotion.
Tel03-6743-3777 E-mail: info-e@help.g-mark.org

Key Dates for the GOOD DESIGNAWARD 2023
April 4

Open for entries

May 24

Entry deadline *JST13:00

October 5

Announcement of award winners for GOOD DESIGN AWARD, LONG LIFE
DESIGN AWARD, GOOD DESIGN BEST 100, GOOD FOCUS AWARD,
GOOD DESIGN GOLD AWARD, and final candidates for GOOD DESIGNGRAND AWARD

October 25

GOOD DESIGN AWARD Ceremony, GRAND AWARD Election
Announcement of GOOD DESIGN GRAND AWARD 2023

October 25–29

GOOD DESIGN EXHIBITION 2023
- Exhibition of all award-winning works, pop-up stores and events for awardwinning works* Schedule and details are subject to change.

Award Categories
Eligible entries recognized as excellent
designs will receive the GOOD DESIGNAWARD,with100
particularly
outstanding items chosen as the GOOD
DESIGN BEST 100. From these, theJudging Committee will select thewinners of the GOOD DESIGN GOLD
AWARD and GOOD FOCUS AWARD,
along with nominated finalists for theGOOD DESIGN GRAND AWARD.

GOOD DESIGN GRAND AWARD
This award will be presented to the most outstanding design chosen from among all recipients of theGOOD DESIGN AWARD 2023. Since its inception in 1980, this accolade has made for key
milestones in Japanese society through designs that symbolize the times.
GOOD DESIGN GOLD AWARD
This award is presented to particularly outstanding designs chosen from among all recipients of theGOOD DESIGN AWARD 2023.
GOOD FOCUS AWARD
These awards are presented to designs with the potential to make major contributions in thefollowing areas:
New Business - Outstanding design for the development of new business models, creation of newindustries or the promotion of innovation.
Technique & Tradition - Outstanding product design made possible by high level technology ortechniques.
Community Development - Outstanding design for sustainable development of local communities
or economic revitalization.
Disaster Prevention & Recovery - Outstanding design works for the disaster preparedness orrecovery from natural disasters.

Promotional Activities
The announcement of the award winners will be followed by a variety of promotional events,including an entry pass for the GOOD DESIGN AWARD ceremony on October 25 and thepublication of a GOOD DESIGN yearbook in March of the following year. Award recipients will also
have opportunities to be exhibited at trade shows and sales plans, while the Japan Institute of
Design Promotion will work with winners to implement various programs at locations, including theGOOD DESIGN Marunouchi showroom, and GOOD DESIGNStores.
Organizers and Supporters of the GOOD DESIGN AWARD
Organized by: Japan Institute of Design Promotion (JDP)
Supported by (TBD):
Ministry of Economy, Trade and Industry (METI) / Small and Medium Enterprise Agency / Tokyo
Metropolitan Government / Japan Chamber of Commerce and Industry (JCCI) / Japan External
Trade Organization (JETRO) / ASEAN-Japan Center / Nikkei Inc. / World Design Organization(WDO)
About the GOOD DESIGN AWARD
Established in 1957, the GOOD DESIGN AWARD is a prestigious design award in Japan. Awards
are given to products and services related to people's lives, whether tangible or intangible, including
consumer electronics, architecture, software, systems, and community development and initiatives.
Throughout its 60-year history, the GOOD DESIGN AWARD has attracted over 50,000 entries from
more than 45 countries and regions globally. The purpose of the GOOD DESIGN AWARD is notabout competing for excellence in design, but rather about discovering value in design andpromoting ideas for future creations.
Learn more at: https://www.g-mark.org/?locale=en
About the Japan Institute of Design Promotion
Since its establishment in 1969, the Japan Institute of Design Promotion (JDP) has been the onlyorganization in Japan committed to design promotion activities. JDP is mainly responsible fororganizing the GOOD DESIGN AWARD, one of the world's most prestigious design awards, andcooperates with other awards and organizations around the world to administer the awards, provide
expertise, and manage exhibitions. Through its collaborative activities with various organizations,
JDP strives to promote understanding of design in society and to communicate the value of Japan’s
design to the world. In addition, JDP has been involved in the management of the World DesignOrganization (WDO) as its Japanese representative since 2019.
Please visit us for more information: https://www.jidp.or.jp/en/

Contact
PR Office for Japan Institute of Design Promotion
jdp_newsrelease@group.dentsuprc.co.jp