Mid Term Business plan(2024-2026)

Ⅲ. R&D and Manufacturing / Technology Innovation

Bridgestone Corporation
Senior Vice President and Executive Officer
Global Chief Technology Officer Responsible
for Monozukuri

Masato Banno
1st March 2024

Bridgestone’s Technology Innovation toward 2050

(Technology, Quality, Sustainability)

social value and customer value

Contributing to the evolution of a sustainable solutions company
through technology innovation

customer value, as a sustainable solutions company.

combining strong real capabilities withdigital capabilities
mastering rubber・road contact・manufacturing

Innovation throughinternal and external
co-creation

DX Evolution

Dan-Totsu products・
Dan-Totsu solutions

DX for Bridgestone
DX for society & customers

Bridgestone

Base Technology for “products”“New premium”
fusionNew core competencies
Bridgestone DNA

New global footprint

ultimate customization

Focus on quality

Respect for being on-site

Technology & Innovation

BCMALong Journey
New glocal & portfolio management

Being attentive supportiveof customer problems

Tires and solutions “carry life”
1/22

Bridgestone contributes to provide social value andChallenging spirit

Review of 21MBP／New challenge towards 24MBP
Review of 21MBP：Pursued technology creation for premium focus, contribution for core・growth business in order to return to strong Bridgestone
For 24MBP, continue to create new premium, strengthen manufacturing and actively sow new seeds

Reviewof
21MBP

Core Business

Growth Business

Exploratory Business／
Diversified product Business

Rebuilding earning power,
Lay foundation for premium

Lay foundation for solution businesslinkage

Sharply utilize Bridgestone’s corecompetence Building new premium foundation• Launch ENLITEN・MasterCore product• Establish ENLITEN BCMA Generation1
Technology• Define specific BCMA value
 Clarify role & responsibility of 45 tire plant basedon BCMA, visualize current Green/Smart level・
operational excellence. Draw strategic investment
plan for next stage

Challenge for
24MBP Expansion of ENLITEN BCMA Generation1,
establish technology for Generation2
 Manufacturing evolution BCMA× steadyproductivity improvement×building
foundation for Green & Smart. Start
contribution and value creation
 Approach the essential issues in manufacturing

2/22

 Expand solution business with strategic partnerof Mining, Aircraft business• Aviation solution• Mining solution⇒Verify Bridgestone’s unique tire prediction
technology by solution value

 Amplify value of Dan-Totsu product bystrengthening solution
 Further evolve unique tire prediction
technology、convert to new value by
combining wear・durability prediction• Deploy to TB retread solution

 Accelerate co-creation activity• Verification for realization of carbon neutral,circular economy, sowing new seeds• Establish fundamental tire technology for
next generation mobility• New business creation by utilizing tire coretechnology (Soft robotics business)

 Accelerate technology verification for social
implementation, grow new seeds
 Expand the interaction loop with empathy・CoIdeation・Co-R&D・Co-creation, further sowing
new seeds for new value creation

Initiative for 24 MBP based on 2030 long term strategic aspiration
Initiative for 24MBP

2030 long term strategic aspiration

Reinforce earning power Focus on premium business・solution
business for creation of the new premium
 Establish business model with highcertainty（Premium tire business andaccelerate the growth of solution
business by utilizing the strength ofpremium tire business）
 Balance conflicting values, such assustainability vs. business growth,
ultimate customization vs. improved
productivity of the entire value chain/cost optimization

3/22

Reallocate R&D resources to selected key issueCorebusiness

Growthbusiness

Exploratory
Business／
Diversified
product
Business

Amplify value through the fusion of ENLITEN and
BCMA, Mastering tire Ensure to develop Gen.1 product, expand technology for Gen.2
product Accelerate value creation in global through BCMA deployment
 Manufacturing evolution BCMA × steady productivity
improvement × building foundation for Green & Smart.
 Steady execution of sustainable material installation road map

Establish sustainablepremium brand
New way of product planning tocreate customer delight, realizationof tireStrengthen the linkage of Premium tire／Retread and mobility solution
 Amplify value creation through linkage of Dan-Totsu product and solution（TB ENLITEN, OR
MasterCore, AC）
 Refine solution technology towards establishment of mobility tech. business

Creation of sustainability value Small scale verification of technology towards
commercialization⇒ “Grow sowed seeds”
 Strengthen vision driven type value co-creation⇒“Sowing new seeds”

Sharply utilize Bridgestone’s
core competence Technology・product development
for premium hydraulic hoseCreate good tires ~base technology for product design ENLITEN~
thinnerlighterresource productivity／Environmental performance

Ultimate
Customization ※1

Empower each and all to achieve their best
Be essential to the future of mobility

thinner・lighter・rounderReinforce basic performancerequirements and improve all aspectsof the performance grid
4/22

Sharpen edge for“ ultimate customization ”

rounder

Dynamic performance（Handling stability・ride comfort）

Become weak
and fragile

Becomes
Easily distorted

Breakable

Deformation becomes
distorted

Shape becomes
distorted

Stronger andMore flexible material

Necessary to design todistort properly

Technology to makeit more round

MasteringRubberMastering
Road contact

Mastering
Manufacturing

High strength network rubber
Double network

Optimization of ply tension
Design simulation
Technology to “see”
RealｘDigital

Sense each tire
AI ・Big data
Autonomy control

Lead to drive sustainability

sustainable materials

Technology to support ENLITEN

Technology to support ENLITEN：Mastering rubber～ realize “thinner・lighter” ：Strong and flexible innovative material～
Evolution of technology to “see”

the structure of rubber and molecule can be observed more clearly
Micro level compounddesignNano level observation using nextgeneration synchrotron radiation
facility(Nano Terasu)

Evolution of technology to “Control”

Realization of new material by designing polymer composite「Mastering rubber」 ― next stage―
High strength network rubber

Start partial implementation from 21MBP Expand to product in 24MBP

Nano level
polymer design

Realized high level strength through Evolution ofrubber structure analysis×Evolution of molecular design
at nano level

Tohoku Univ.／Nano Terasu *1

*1

Real

*1 Courtesy of Japan Photonics Innovation Center

Evolution of technology to “analyze”
Data-driven material development

Extensive knowledge
from the past

Double network＊2

Control network structure of several polymer
having different function, at nano level• Indoor evaluation data
• Environmental indicators• Material data
• Market dataReal（molecular design）

Establish technology in 24MBP/Equipping to product in 27MBP

unique material synthesis
evaluation system

Bridgestone’ database（Synthesis technology）

DigitalAI data analysis

State-of-the-art material informatics

Unique simulation
DigitalTough rubber having 「flexible character」 and 「strong character」

Realize “thinner・lighter”＊2 Achievement under the Cabinet Office’s Innovative R&D Promotion Program（ImPACT）

5/22

Technology to support ENLITEN ：Lead to drive sustainability

Guayule(Diversification of natural
rubber)Natural rubber plantation
management

Rice husk silica(Reinforcement material fortires)

Synthetic rubber
derived from biomass＊
Tire recycle technology（Green Innovation Fund）

Reinforcement fiber
derived from recycling

Recycled carbon black／
Recycled rubber＊ This presentation is based on results obtained from a project commissionedby the New Energy and Industrial Technology Development Organization (NEDO).

Rubberbiodegradable
technology (MoonShot)

ISCC PLUS certification is a system that
ensures that raw materials derived fromrenewable and recyclable resources such as
biomass are properly managed in the supply
chain, including product manufacturing

ISCC PLUS Acquisition
location

Easy-to-reuse rubber※Including development sites, logistics, etc.
other than mass production plants

Domestic location
Overseas location

Aim for 40% Recycled & Renewable material ratio in 2030, 100% sustainable material in 2050,
will improve recycled & renewable material ratio in collaboration with Co-creation partners
6/22

7
9

Technology to support ENLITEN ：Mastering road contact～ realize “thinner・lighter” ：Optimized contact condition through more uniform deformation～
ULTIMAT EYE®
Evolution of technology
to “see” road contact

Rough road surface“Visualize”
ideal contact condition

Uneven roadcontact seen by
unevendeformation withthinner tires“Visualize” roadcontact on various
type of road surface

Fine road surface「Mastering
road contact」― Next stage ―Real

Enable “uniform

DigitalDriving
Turning
Breaking

Observe Human・Vehicle・Tire
7/22“thinner・lighter・rounder ”

deformation” by

Optimization of ply
tension distribution torealize target road contact

Tire simulation

optimization of ply

tension distribution

Optimized
contact condition

Technology to support ENLITEN ：Mastering Manufacturing～Autonomous control technology to realize ultimate roundness～「Mastering Manufacturing」― Next stage―

Connect each tire data
Feedback・Feedforward

Building
process

Elemental technology for manufacturing developed through
EXAMATION
Autonomous control

Material
process

Evolution of building technology
Upgrade current facilities by Real × Digital

Cut

Data connection

8/22

Curingprocess

Roll

Connect

Data connection

See

Analyze

ManageSense
work, material, machine

Big Data＋AI

Optimize process per tire

• Sense 480 quality data per tire
• Real time autonomous control to assemble every material at
optimized condition• Improvement in material precision by data feedback toformer process• Less skill by automation

21MBP Already established technology to
improve 30% circularity
Conventional

Assembly
precision

24MBP Will deploy technology to 20 global factories

Improve dynamic performance(Handling stability・ride comfort)
by evolution of circularity
Contribute to further expansion of performance spider chart(Increase product competitiveness)

Realize ultimate roundness

Technology verification～ Mobile Laboratory Refine technology in extreme conditions, verify values～
Through Motorsports, extreme condition for tires,will refine technology in agile, by real × digital – From Circuit to Street -Tires carry life
Extreme Conditions

Thorough testing“Developing Talent”“Refining Technology”

Mastering

Generation 2
Technology
Establishment

High strength network rubber
Optimization ofply tension distribution／Double network＊

Bio material／Recycle material＊ This presentation is based on results obtained from a project commissioned by the New Energy and Industrial Technology Development Organization (NEDO).

9/22

Create good tires ～ENLITEN towards the next stage Generation 2～
24MBP
Expand Generation 1
Realize ultimate
customization

27MBP

Focus on 27MBP
Technology development of Generation 2

ENLITENTo the next stage
Generation 2

Further pursuit “thinner・rounder・lighter”
Further expand performance spider chart, suggest new value

Customize for more various performance
65% ENLITEN ratio in 2026

Mastering rubber
High strength
Networkrubber

10/22

Doublenetwork

Sustainable
material

Mastering road contact
Strongmaterial・
Case line

Designsimulation

Technology to“See”
Real ｘ Digital

Mastering manufacturing
Sense
Each tire

AI ・Big data

Autonomous
ControlManufacturing evolution～Challenge towards business contribution・new value creation based on BCMA～
Manufacturing evolution through BCMA
Provide Dan-Totsu product in agile with simple operation through BCMA
＝Support 「Ultimate customization」

Steady quality・productivity improvement activity
at Genbutsu-Genba
Bridgestone DNA、Focus on Genbutsu-Genba・quality
Ideal stage
Conventional

Carcass（Tire skelton）

Tread（tire surface）

Belt（reinforces tire）

Simple（module sharing）

Primary benefit
Secondary benefit
Further
amplification of value

Customize• Efficient development, simplification of production• Evolution of production process and precision, reductionin production time・cost

Evolution of standard
Integration of SURURAKU production and digital‐Digital skill transfer
Standardize evolving Takumi skill
appropriately• Improvement of manufacturing constitution
Improvement in SURURAKU・productivity• Expand effect to procurement, logistics, sales• Influence to whole VC, business contribution, challenge for new value

All foundations are manufacturing at Genba,
approach the essence of manufacturing at Genbutsu-Genba
BCMA
Deployment ratio
Global PS Total

22%

2023

apprx.

25%

2024

apprx.

2025

50%

2026

Material dimension

Scrap

Standard

Conventional

Current
Knife angle

Productivity
Improvement rate

Standard
operation

Average of global PS/TB(incl. smartification effect)

Evolvestandard

Improvement

100

2023

above

2024

2025

110

2026

Manufacturing evolution
BCMA to support Ultimate customization＋steady productivity improvement＋Greening ＆ Smartening Manufacturing to the next stage
11/22

Evolution of manufacturing ～Creating Greener & Smarter factories～
Digital/Sensing・AI/Autonomous control, Aim for high accuracy・high efficiency manufacturing by connecting data in whole

Solid line：To be introduced in 24MBP
Dotted line：To be introduced in 27MBP

Green

Maximize value with minimum
sustainable resources

Smart“Strong” real (Takumi) x digitalmastering manufacturing

12/22

CO2 emission

2026 target

2030 target(vs. 2011)
50% over reduction (Scope1,2)(vs. 2011)
50% reduction (Scope1,2)

70% over

Aim for 100%

Renewable energy(electricity)
Deployment ratio of ultimate “circle” technology*Deployment ratio for technology applicable machineLess skills/High efficiency Labor productivity

50%

100%

110%

130%

apprx.
aboveAmplification of solution value by evolution of prediction technology
Determined route

Various driving route per customer

Aviation solution

Deployment to TBR

Evolve tire wear prediction
technology
Input totire

AI

⇒Wear prediction(Wear out timing)
Mining solution

Evolve tire durability prediction
technology
Inner pressure
temperature

AI⇒Durability prediction(optimized operation)
13/22

Input to tire

Evolutionof solution
technology

Inner pressure,temperature

Bridgestone’s unique
physical model

Become able to predicteach tire endurance
margin at wear out

Suggest optimized management per customer
Vehicle data of digital fleet solution
provider⇒Determine whether to adopt or
reject retread for each tires
Transportationcompany etc.

Traveling data of customer⇒Suggest plural retread per fleet

Amplify value by realizing using up of each tire

Have the customer use tires safely, successfully, efficientlyValue creation by technology innovation: “from interaction with
empathy to co-creation” Promote co-creation leveraging BIP

Promote joint R&D with partners in industry, government and academia to create social value & customer
value, with BIP as the starting point
Accelerate joint research with NTT, NIPPON TELEGRAPH AND TELEPHONE CORPORATION

Promote “co-creation” in 3 areas based on strengths of both companies to realize vision of both companies
Digital twin

Sustainability

NTT

Cyber related technologies such as computing network
fundamental technology and digital twin computing

Creating an environment friendly town through tires“Mastering rubber” “Mastering road contact”

Contribute to the evolution of mobility, including research and commercialization of autonomous driving technology : Co-creation with TIER Ⅳ“Co-creation” in
2 areas

1. “Autonomous driving technology”: Promote activities based in B-Mobility, mini test course in BIP, from 2022
2. “Solution service that supports operations ”: Start demonstration test on public roads leveraging self-driving EV
bus and tire management digital tool “Tirematics” from February 2024

Accelerate to create new value from joint research that leverages Bridgestone’s core competencies throughcollaboration with industry, government and academia
•
•
14/22

Joint research with Tohoku University: Material development leveraging NanoTerasu, next-generation synchrotron radiation facility, etc.
Collaboration with Kyusyu University: Comprehensive initiatives such as joint research, talent development, etc.

Exploratory business “Sowing new seeds”―Initiatives for an autonomous driving society(co-creation with TIERⅣ)
New value demands of autonomous vehicles
Challenge : understand the functions and characteristics
required of tires

Examination of tire andvehicle behavior inautonomous driving
Tire behavior
Stanceof tireDisclosure of autonomous
driving algorithms and data
perception

LiDAR
Etc.

Lateral forceof tireVehicle behavior

judgementCPU

operation

HandleBrake
Accel

Create the technology needed to develop tire andservice which contribute to autonomous driving
15/22

The realization of a safe autonomous drivingsociety（Extension）
Knowledge of tire characteristics

autonomous driving
technology and data

Technical value

Technical value

Understanding of autonomous driving
algorithms and the utilization of data

Development of tire and solution
suitable for autonomous driving(ease, efficiency)

B-Innovation
create ideas

B-Mobility
form ideas and test

Differentiation of algorithms with theaddition of tire knowledge

Exploratory business “Sowing new seeds”―providing social value & sustainability at the core ―Evolution of “Air Free” to provide social value: Based on “co-creation“, “continue tosupport the mobility of people and objects”
Mission: “Support the mobility of local
communities”

In response to the challenges of local communities (aging population, depopulation,
labor shortage), commit to nonstop safe mobility with peace of mind, as well as tocontributing to a society that ensures accessibility and dignity for all.

24MBP：From concept to “Air Free” – Technology evolution for safety & peace ofmind and sustainability
 Safety and peace of mind ：Adopt “Empowering Blue” for increased visibility“Blue to empower local communities’ safe mobility with peace of mind”
A color to maximize visibility at twilight when many traffic accidents occur※

Initial Concept

Evolution of Technology

Character of material: non-breakable material →Character of design: Do not distort
Feature of product: Support load

Recyclable

Tough and flexible material→ Distort properly→ Support load＋ride comfort→ Recyclable＋Retread※ Color scheme based on the usage condition in Bridgestone’s demonstration experiment

Unique Algorithm
Sustainable design
 Non-stop mobility： No punctures / no need for inflation ―Improve maintenanceUtilization of material
Retreadable/Recyclable
efficiency
Optimize road contact・ control strain Material and simplified structure Sustainability―Contribute to improving resource productivity & a circular economy:
Use of renewable material / simple structure / adapted to retread / recyclable
Linkage with the sustainability business modelMar. 2024:
24MBP

16/22

Shape optimization by
Machine learning• Start demonstration experiments on public roads in Kodaira City, Tokyo where Bridgestone Innovation Park is located• Develop “Air Free” characteristics & performance in various usage conditions and evolve toward social implementation

In parallel with demonstration
experiments, explore business model

2026

Create a “co-creation” mobility system for small mobility andautonomous driving, etc.

Exploratory Business “Sowing New Seed” ― providing social value & sustainability at the core －Support mobility in local communities through safe, peace of mind and sustainable technologies
Safe and peace of mind mobility in local communities by Empowering Blue

Establishing technologies for social implementation and exploring business models- creating a mobility system
Co-creating with partners: small mobility x autonomous driving systems

Expanding missions from community to space

Providing safety and peace of mind in extreme environments and "supporting space
exploration with the dreams of humanity on our shoulders"
Bridgestone, which has known the way of the world and supported the evolution of all kinds of mobility on Earthcontributed to development of human-being by knowing the way of space and supporting the evolution of space mobility

Co-creating with various partners
in the space business network
17/22

Contributing to international missions― Promoting technology exploration ―Exploratory business “Sowing new seeds”―Making Natural rubber resource sustainable【Expansion】 Productivity improvement of Hevea
Socialissue

Ensure sustainability of resources

Business
issue

Increase in Natural rubber demandConcentration of Hevea production area

Do not reduce

Increase

Technology for
disease diagnosis

Selection Technologyof elite tree

Plantation management
Technology(Collaboration withThe Institute of Statistical Mathematics)(Collaboration with former Information
Services International-Dentsu, Ltd. (ISID)

21MBP： Started trial at private farm 24MBP：Study expansion to support small scale farmers【Diversification】 Diversification of raw materials using guayule
which grow in arid landTechnology for mass propagationof superior varieties of Guayule

EquatorProvide tires using Guayule
to NTT INDYCAR® SERIESCollaboration with
Kirin Holdings Co.
Applying Proliferation tecnnology

Hevea

18/22

GuayuleBridgestone private farm

21MBP：succeeded in the large-scale propagation of superior varieties through original technology.
Guayule applied to motorsports tires.
24MBP：Co-create a breeding technology of superior plant varieties.
Security Classification

Exploratory business “Sowing new seeds”―Recycle pyrolysis technology of End of life tires（Co-creation with ＥＮＥＯＳ）―
Chemical recycle flow of precise pyrolysis
Precise pyrolysis

Chemicalconversion

Oil refining

Tire manufacturing

Tirepyrolysis oil
End of life
tires

Tire-derived
Recycled oil(Naftha, etc. )Synthetic
RubberNew tires

Tire tips
reclaimed carbon black

recovered carbon black

2021-23Development of element technology
Optimization ofpyrolysis condition

Study on refining・
Catalyst condition

Result of 21MBP
Start precise pyrolysis verification
through small scale demonstration（Renew end of life tires to raw
material）
Collected carbon black（left）and oil (right）

19/22

Butadienefrom end oflife tires

2024-26

Establish and optimization of precise pyrolysis process
Design process for
Tire pyrolysis

Design process for
Oil refining

Approach for 24MBP• Establish precise pyrolysis process• Verify and improvement for scale up• Study on reduction of CO2 emission

2027-30

Social implementation verification
Verification throughdesign・construction・operation

Approach for 27MBP• Social implementation of tire horizontal recycle• Establish recycle business modelThis presentation is based on results obtained from a project commissioned by the New Energy and Industrial Technology Development Organization (NEDO).

Security Classification

Intellectual property strategy
Intellectual
property mix

Understand “based on-site” and combine intellectual property
that supports each business strategy for the premium tirebusiness, the solutions business, and the exploratory business

Modularize IP mix
Improve business value

Quality assurance & service know-how

Convert intellectual property into value ⇒ Amplify customer value & social value
IP* value
creativity
12Intellectual property
value creativity

10

8.8

8
6

＝

4.7

4
2
0

5.2

6

IP value
IP investments

9.4

10.2

10.5

10.9

From 2022
Manage expansion of
IP value2021

Thoroughly promotelean IP investments

2019 2020 2021 2022 2023 2024 2025 2026

20/22

Focus on “value creation” aligned withbusiness strategy- Support value creation across value chain
From the conventional premium tire business-focused IP strategy
to one that visualizes IP with the entire value chain of “produce andsell,” “use,” and “renew” as a scope, including the solutions
business and the exploratory business⇒Amplify value through IP management linked withcharacteristics by business portfolio and business strategy“Maximize efficiency and effectiveness”- Utilize IP mix
Realize efficient & strategic IP activities by combining and utilizing
a variety of IP such as knowledge, know-how, and patents spreadthroughout the value chain from the perspective of value creation

Discover IP that leads to business value,“respecting being on-site”⇒ Expand valuethat cannot be imitated
Amplify value by strengthening “Genbutsu-Genba (respect for being
on-site)” communication in development & manufacturing – logistics-sales service and solutions and extracting on-site craftperson skills(tacit knowledge)

Business model patents

Aroundtechnology
patents

Domain to obtain patents (display)
Domain to hide (not display)

Knowledge capable of converting data (digital)
Background knowledge & know-how (real)

Enhance IP mix
Wear
prediction
algorithms

MASTERCORE
with highly
durable case

Recyclesustainability

Aviation solutions- co-creation
with JAL

Miningsolutions

GI foundation
consortium

Utilize IP mix efficiently &strategically according to businessTechnical approach toward Global management risk
Target substance

TRWP ：

Tire and Road Wear Particles

Bridgestone’s status
Understand the essence
Correct understanding through co-creation and internal R&D collaboration• As a leader、research characteristics and affect of TRWP through TIP*1

Character of TRWP

• Through co-creation, understand environmental dynamics・affect of
TRWP, and continuously work on to solve and visualize the issue*1 Tire Industry Project under the World Business Council for Sustainable Development (WBCSD)

Simplified flows, transport and sinks
as modeled in the Seine watershed- the reference to Unice et al., 2018
- the credit to “WBCSD Tire Industry Project”

Reduce TRWP：Utilize Bridgestone’s Core competence for reduction of TRWP
Component
Agglomeration of tire & pavement material
Shapelong and narrow particle
Sizeseveral μm ～ over 100μm
Rubber：road ratio
Approx. 50：50
3
Specific gravity About 1.8 g/cm
Cited from “Tire Industry Project 10-Year Progress Report / WBCSD”

6PPD：Anti-oxidant
21/22• Dan-Totsu tire performance：Reduce TRWP amount by Dan-Totsu wear
performance• Suggested solution：Reduce TRWP amount by fleet management• 「Mastering rubber」：Apply Innovative material technology fordevelopment of bio-degradable polymer*2*2 Polymer that is naturally degraded by microbes

MasteringRubberSolution
Technology• Anti-oxidant commonly used in tire industry. Will work on through the whole tire industry
and promote evaluation of substitutional
Security Classification

Optimization of Global R&D
Europe(Rome)Japan(Tokyo, Kodaira)

United States(Ohio, Akron) Manufacturing
 Recycle of end of life tires(pyrolysis)
 Data driven material
development
 Establish IT platform Dan-totsu product development

 Guayule(Research conducted in Arizona)

Strong attentions to sustainability

Core of manufacturing

Cutting edge of IT and computing technology

Actively leading Environmental regulations andpolicies. Consistent green growth strategy

Global center of Co-creation in Bridgestone

Premium・Prestige European OE

Dense network of industry-governmentacademia collaborations

Leads social implementation ofenvironmental technologies

Environmental consciousness in the West
Coast

Role sharing
based ongeographic
Characteristic
and strength
Global R&D

TURANZABLIZZAK etc.

REGNO、BLIZZAKMasterCore・Aircraft etc.

ALENZA
TURANZA (All season) etc.

Region based
product
development

 Sustainable management
Role

Geographic
characteristics
・Strength
Dan-Totsu
Products

22/22

 Model-Based
Development(OE) Dan-Totsu productdevelopment

Security Classification

 Recycle of end of life tires(Fermentation)
 Establish IT platform Dan-Totsu product development

Copyright © Bridgestone Corporation