client story

Boxing,MMA,sports &fitness.

Everlast streamlines their global
retail presence and go-to-market
strategies with Brandfolder
Everlast is a leading fight sports andlifestyle company with nearly 120
years of distinguished dedication tochampioning professional boxingand mixed martial arts. From standard
boxing equipment and MMA gear tosports apparel and fitness accessories,
Everlast designs, manufactures,and distributes their line of products
to a global audience across a variety
of industry verticals.

Company Stats

Founded in 1910

Nearly 100 licensees

Launched their global

across 6 continents“Be First” campaign
via Brandfolder

Challenge
For the team at Everlast, communication is thename of the game. With two tracks of business
distribution—there are nearly 100 licensees
around the world and countless retailers in theU.S.—Everlast’s core mission is to share new
product launches, an array of existing SKUs, andseasonal promotional campaigns withunwavering speed and consistency.
Before adopting a DAM, the Everlast team hosted all
assets on an internal server, disseminating vital
information in large file transfers via Dropbox andWeTransfer. Whether they were sharing imagery
with an international stakeholder or updating content
producers at Dick’s Sporting Goods or Modell’s,
Everlast marketers had to upload the same files again
and again, delaying both the internal teamworkflow and the external go-to-market strategies.
“Our asset dissemination was rather fragmented“

Brandfolder is an easy
way to establish
yourself as a global
brand on the worldstage. You’re reallyable to talk to a fullcompany without
actually being on theground everywhere.

and not very user-friendly,” recalls Chris Zoller,
VP of Marketing and Product Development.
“Challenges included user management, search,and sharing capabilities.”

Josh Mevorach,
Senior Marketing Manager

There was also no way for Everlast to streamline
asset customization for their broader market
reach without taking the time to curate licensee
or retailer-specific asset packages on an ad-hoc
basis. Different sets of images files, Word
documents, product descriptions, and SKUs weresent to partners in disparate attachments. This
resulted in a slow and laborious pre-distribution
workflow, pulling the marketing team at Everlast
HQ into the weeds of asset sprawl and timeconsuming communication.
The tipping point came when Everlast’s internal
system put their hard work and asset repository
at major risk. “Our servers crashed. We lostquite a bit,” says Chris.

everl ast client story| 4

Solution
Everlast turned to Brandfolder to revamp theirdigital asset management strategy, and foundsolace in a cloud-based central source of truththat gave global teams 24/7 access.
Brandfolder also provided an essential framework
for creating custom experiences to empowerstakeholders. Josh Mevorach, Everlast’s SeniorMarketing Manager, now segments licensees
from retailers in different Brandfolder Collections,so important information is easily curated to meetthe needs of each.
licensees : data sensitivit yand efficient onboarding

Everlast’s licensee assets often house sensitive
data—including factory, cost, and contract
information—all vitally important for effectively
enlisting new distributors. With their licenseespecific Brandfolder, the team has maximized
both speed and professionalism. “Brandfolder
makes it very easy to share assets with newlicensees when they’re onboarded,” explains Josh.
“It’s now a turnkey operation.”

retailers : streamlined productlaunches and custom branding

New products and campaigns are constantly
launching at Everlast, and retailers need accessto the most up-to-date assets and promotion
parameters. With Brandfolder, Josh centralizes
product images and descriptions, stacking photoassets and tagging SKUs and seasonal campaigns
to seamlessly bucket retail information for any
website. His team can now send a single Brandfolder
share link with the peace of mind that launches
will happen with consistency, integrity, and asense of self-sufficiency from retailers.
The Everlast team also uses Brandfolder to create
uniquely-curated social assets for retail partners— brand experiences that might not be relevant
to licensees. “You’re not walking into an Everlast
store,” Josh explains. “Everything is sold online,by third-party retailers, or through licensees.
Brandfolder gives us the ability to shape the retailnarrative by creating branded assets that arespecific to retailers.”

Results
Since implementing Brandfolder, Chris and Joshhave seen incredible improvement in global
productivity and alignment. “Brandfolder has paidfor itself many times over because of its tremendous
impact on our internal communication,” shares Josh.
Adoption of Brandfolder was intuitive andeffortless for international licensees and retailers
alike, streamlining communication channels andrestoring autonomy to partners around the world.
“You can’t sneak one by them,” says Josh.
“They heavily rely on Brandfolder. They expect tosee new assets in Brandfolder immediately. It’s
become second nature for them.” Josh even sends
a monthly internal newsletter and always includes

a link to the newest assets in Brandfolder,doubling down on the simplification ofcompany alignment.
Upload and distribution times for new assets andcampaigns are also calculably faster than theinternal server and Dropbox/WeTransfer workflow
of the past. Everlast recently launched their “BeFirst” campaign, featuring trailblazing athletes—
like Patricio Manuel, the first-ever professionaltransgender boxer, and Jinji Martinez, a fighter
who lost his leg two days before his pro-debut,
and is now challenging boxing norms by going pro
as an amputee. The campaign was a massive
initiative to champion diversity and inclusivity inboxing, and required clear and thoroughworldwide asset distribution ahead of time.
“We used Brandfolder to communicate the full
‘Be First’ campaign roll-out to all licensees,” says
Josh. When the assets were finalized, Josh wasable to send a single Brandfolder link in a single
email to every international Everlast stakeholder.
Teams around the world were then able to grab
the collateral they needed on their own schedules,
thus saving the New York-headquartered marketing
team countless hours in launch prep andcommunication. “There would have been a lot moremoving pieces without Brandfolder,” Josh explains.
And whether a licensee needs an ad to fit theirglobal market or a retailer needs an image to fit
their unique website specs, Brandfolder has not
only enabled go-to-market speed and self-

sufficiency—it has given Everlast a crucial senseof brand integrity. Retail partners are using
Brandfolder’s custom cropping feature to size
approved imagery for their own websites without
needing Everlast review. Product launches roll out
internationally with no risk of confusion orinconsistency. “We’re now one brand globallyrather than a segmented brand with one thing
here and one thing there,” Josh avows. “It allows
us to push the overall brand message better.”
The benefits of Brandfolder show no signs ofslowing; as Chris, Josh, and their marketers
continue to drive Everlast success worldwide, thevalue of Brandfolder grows, too. “Each time I’m inthere, I think about a new way to use it,” shares
Josh. “Over time, Brandfolder is filling the holes.”Everlast’s Key Result Takeaways
beforewith brandfolder

An internal server that crashed,causing loss of many assets

A centralized repository on a cloud-based platform that
protects information and eliminates asset sprawl

No clear way to conveniently
distinguish licensee assets fromretailer ones

Custom collections for licensees and retailers to
streamline global communication, expedite onboarding
processes and enable partner-facing professionalism

A tediously manual method of
distributing assets worldwide

Brandfolder share links and custom cropping empowerstakeholders to modify assets for specific markets,countries, and retail stores quickly and autonomously,saving time and effort for all parties

Interested to hear more about how Brandfolder can help transformorganization and distribution for your global enterprise?
Reach out today! hello@brandfolder.com | +1 (720) 744 0300 | brandfolder.com

To learn more about Brandfolder, visit brandfolder.com.