Bringing together hopes and ideas with technologies
to create a future beyond imagining

January 29, 2024
Canon Marketing Japan Inc.

Canon Marketing Japan Group, a MIRAI Marketing Company, Establishes its Purpose“Bringing together hopes and ideas with technologies to create a future beyond imagining”
The Canon Marketing Japan (hereinafter "Canon MJ") Group announces that it has declared itself
as a MIRAI Marketing Company, a company that creates the future using the power of marketing
to realize a sustainable society. It has established its Purpose, which states the significance ofthe Canon MJ Group’s presence in society, Bringing together hopes and ideas with technologies
to create a future beyond imagining.

Bringing together hopes and ideas with technologies
to create a future beyond imagining
The Canon MJ Group’s Purpose

The Canon MJ Group started its history as a camera and office equipment sales company. It has opened
new markets through marketing to meet the ever-changing demands of society and customers. Today, it
is continuously widening the range of its solutions to social issues by combining the Canon productbusiness with the IT solutions business.
Meanwhile, social issues are increasingly complicated and serious. To establish a sustainable society, it
is necessary to look to future issues and create new value that is free from conventional frameworks.
The Canon MJ Group has declared itself as a MIRAI Marketing Company with a view toward continuing
to solve an extensive range of future social issues with the power of marketing together with various
stakeholders. This expression has been adopted as a symbol of the Group.
In addition, it has also established the Canon MJ Group's Purpose, Bringing together hopes and ideas
with technologies to create a future beyond imagining. In an era marked by accelerating change andgrowing uncertainty, the Group will thus look to the future constantly as a MIRAI Marketing Company andclarify the significance of its presence in society to unite the aspirations of Group employees and speed
up solutions to social issues by increasing collaborative creation and cooperation with stakeholders.
◼ The hopes and ideas incorporated into the Purpose are expressed in the form of the Story
Each person imagines a different future. It is here that their hopes and ideas lie.
We are committed to making these hopes and ideas reality. That is why we seek to deeply
understand our customers. It is why we work with a wide range of partners to bring together
these hopes and ideas with various technologies. And why we create a constant stream ofvalue that satisfies customers’ expectations.
Imagining the future beyond where customers are headed, we continue to hone our skills.
And, harnessing our technologies, skills, knowledge, and the power of our people,
we challenge ourselves to do the impossible. We are creating a future full ofhope and joy by providing value that satisfies what customers truly desire.
And it is all for one purpose: to witness the spectacle of a future beyond imagining with our customers.
The Canon MJ Group’s Purpose Story1◼ Establishing Research & Business Development (R&B)
The Canon MJ Group has established a specialized organization for Research and Business
Development (R&B) that will take a future-oriented approach as it strives to create new businesses tosolve social issues. The organization will strive to create new value through collaborative creation withstartups, academic institutions, and government entities. In addition, it established “Canon Marketing
Japan MIRAI Fund”. It is a corporate venture capital fund aimed at accelerating open innovation withstartups holding cutting-edge technologies and business ideas. The fund size is 10 billion yen.
※1. See the January 29, 2024 news release, Canon Marketing Japan Establishes Specialized Organization for R&B to Take a FutureOriented Approach to Address Solutions to Social Issues.

⚫ For media inquiries:⚫ For inquiries from the general public:⚫ Website:+81-3-6719-9093 (direct dial）
csr-s@canon-mj.co.jp (mail)https://canon.jp/corporate/en/purpose

About MIRAI Marketing Company
MIRAI Marketing Company is an expression that symbolizes the Canon MJ Group. It represents its
resolution to continuing to solve an extensive range of future social issues using the power of marketing
together with various stakeholders.
In the future, the Group will use this phrase in a wide variety of its communications with stakeholders.

About the Canon MJ Group's Purpose
1） The aspiration that goes into the purpose"Bringing together hopes and ideas with technologies to create a future beyond imagining"
The phrase hopes and ideas suggests that the Group aspires to value stakeholders' views and its own
intrinsic drive amid the social issues that are becoming more and more complicated.
The word technologies is not confined to the technologies that the Group has nurtured through imaging
and information technologies (IT). It also includes skills related to devising ideas, making proposals,
listening and talking to others as well as know-how and expertise including experience, personalconnections and knowledge about the industry. It also refers not only to the technologies owned by theCanon MJ Group but also to those owned by its various business partners.
The phrase create a future beyond imagining indicates the Group's will to constantly create new valuethat is free from conventional frameworks to solve social issues which lie ahead our customers. The term
create is based on the Group's wish to clearly state its pioneering sprit with which it has incessantly
cultivated markets.

22） Symbol MarkThis mark symbolizes the Group's Purpose, Bringing together hopes
and ideas with technologies to create a future beyond imagining.
Individual circles that differ in size and color represent diverse hopes,
ideas and technologies. The infinite ring of these circles creates anBringing together hopes and ideas with technologies
image of the endless circulation of a new future.
to create a future beyond imagining
Symbol Mark3） The Canon Group’s corporate philosophy, Kyosei, and the Canon MJ Group's Purpose
Kyosei is the corporate philosophy of the Canon Group which aims to enable the prosperity of the world
and the happiness of humans.
The Canon MJ Group's Purpose states the significance of its presence in society more specifically basedon the unwavering philosophy of Kyosei.

3