PRODUCTCATALOGUE
Global Travel Retail2023 Edition

A Company with aSweet Tradition

Founder Hans Riegel senior
had entered the company name
HARIBO GmbH.Co. KG into
the Bonn Commercial registeron 13th December 1920.

Since 1920, HARIBO has been a family business which is now run by the thirdgeneration.

HARIBO is an acronym of HAns RIegel BOnn.

For over 90 years the unique HARIBO success story has been shaped bytradition,high quality, trends and in particular a contemporary and dynamic image.

Following their father’s death in 1945, his sons Dr Hans
Riegel and Paul Riegel took over the company businessin 1946.

What started at a backyard laundry in a small suburb in Bonn with a sack full ofsugar and a copper kettle has developed into one of the best-loved and mostwell-known brands in the confectionery industry.
“Kids and grown-ups love it so, the happy world of Haribo”. Who doesn’t know
the world famous and familiar advertising slogan of the company? A perfect definitionof the brand, which reflects values like joy, pleasure, fun and variety.

In 2010, HARIBO was given a new corporate structure
to create the necessary conditions to ensure that it
permanently remained a family-run international
company, to promote continued growth andinternational expansion, as well as to safeguard thecontinued success of the group in the 21st century.

2TABLE OF CONTENTS
THE ORIGINALS
Gifting
Travel Memory
Sharing
Sharing Bag
Party Size
Check-Out | Snacking

45913
212426NORDICS RANGE

28

Gifting
Sharing
Sharing Bags

2930
32

HALAL RANGE

33

Gifting
Sharing
Sharing Bag
Party Size

3436
3738

FDA RANGE

39

Gifting
Sharing

40
42

MAOAM

45

Gifting
Sharing4748

Bring momentsof happinessto youradventure!

THE ORIGINALS

8 x Roulette | 25 g

GIFTINGGiant Roulette | 200 g
The colourful HARIBO Giant Roulette takes Roulettelovers to the next level! Light up your day with thecolourful Giant Roulette, which is also perfect forsharing.
Inside this XXL tube you will find eight iconic andbeloved Roulette rolls. The fruity Roulette will haveyou spinning with delight. With seven fruity flavours
in a single roll, HARIBO Roulette has somethingfor everyone – and each piece fits neatly in anytrouser pocket. Perfect for unconcerned momentsof happiness.

THE ORIGINALS

5

4 x Happy-Colamini bags | 12 g

GIFTING
Mini Travel Suitcase | 146 g
This colourful, pocket-sized travel suitcase, craftedin metal with handle, can go with you everywhere!
Filled with a 146 g assortment of HARIBO Goldbears
minis, Happy-Cola minis, Roulette Happy-Cola
and fruity Roulette. It will be the perfect travelcompanion, ensuring you have a supply ofdelicious snacks on your trips around the world!

1 x Roulette
Happy-Cola | 25 g

1 x Roulette | 25 g

THE ORIGINALS

4 x Goldbears
mini bags | 12 g

6GIFTING

10 x Goldbears
mini bags | 12 g

Candy Tin | 120 g
Bring a delightful and sweet treat from your long
journey! This collectable gift is guaranteed to makeevery Goldbears’ lover smile.
A premium range of Goldbear candy-shaped
tins is available in five bright colours - red, green,yellow, raspberry and orange.
Each collector’s tin is filled with 10 Goldbears minibags - 12 g each.

THE ORIGINALS

Available in five bright colours

7

GIFTINGGoldbear
Shape Box | 450 g
An exclusive Goldbear design box filled with tastyand colourful HARIBO Goldbears, it is just right for
any lover of the iconic treat… or for any HARIBO
lover in general!

THE ORIGINALS8

TRAVEL MEMORY
Happy Germany | 700 g
Delicious jelly candies in the shape of 6 wellknown German monuments in different colours
and tastes:- Brandenburger Tor (Berlin)- Hermannsdenkmal (Detmold)- Kölner Dom (Cologne)- Frankfurter Römer (Frankfurt)- Porta Nigra (Trier)- Neuschwanstein (Füssen)

THE ORIGINALS

9TRAVEL MEMORY
Happy UK | 700 g
Delicious jelly candies in the shape of 6 wellknown British monuments in different colours
and tastes:- Big Ben (London)- Tower Bridge (London)- Stonehenge (Amesbury)- Edinburgh Castle- Belfast City Hall
- Cardiff Castle

THE ORIGINALS

10TRAVEL MEMORY
Vive la France | 700 g
Delicious jelly candies in the shape of 6 wellknown French monuments in different colours
and tastes:- Arc de Triomphe (Paris)- Tour Eiffel (Paris)- Cathédrale de Chartres- Murailles de Carcassonne- Le pont du Gard
- Le Sacré Cœur (Paris)

THE ORIGINALS

11

TRAVEL MEMORY
Hola España | 700 g
Delicious jelly candies in the shape of 6 wellknown Spanish monuments in different coloursand tastes:- Sagrada Familia (Barcelona)- Puerta de Alcalá (Madrid)- La Giralda (Sevilla)- Las Murallas de Ávila
- Acueducto de Segovia- Alhambra de Granada

THE ORIGINALS

12SHARING
Travel Parade | 700 g
Our iconic Air Parade has now been transformed
into the new Travel Parade with more cute candy
shapes. So, let’s go on a trip with Travel Parade!
Travel Parade is a delightful mix of 6 different jelly
candy shapes. Discover the train, the car, the boat,
the motorbike, the campervan… without forgettingthe beloved aeroplane. Made of delicious fruity
flavours, every travel lover will find what he or she
is looking for to brighten up their trip!

THE ORIGINALS

13

SHARINGGoldbears | 750 g
Our number one in the sweet aisle! For generations
we have grown up with them and, of course,
loved them! HARIBO Goldbears has been a
successful product for over almost 100 years,
with its unmistakable fruit flavours of strawberry,raspberry, apple, lemon, orange and pineapple.
HARIBO Goldbears - the ultimate fruit jelly.

THE ORIGINALS

14

SHARING
Twin Snakes | 700 gTwin Snakes is the perfect combination of sweetand sour. Two fruit gum snakes - one sweet, onesour - deliciously entwined.
Pull the snakes apart or enjoy them together, yourchoice!
The party size pack contains fruity duos in cherry& orange, blueberry & blackcurrant and apple &lemon.

THE ORIGINALS

15

SHARING
Peaches | 750 g
These two-toned, sugardusted Peaches havebeen carefully tended for the perfect consistency
and chew. Pick one fresh out of the bag andtaste the tangy and sweet peach flavour. Apeach basket in a practical pouch format!

THE ORIGINALS16

SHARING
Starmix | 750 g
HARIBO Starmix is loved for its iconic mix ofshapes - everyone has their favourite, whether
that‘s a heart, a ring, a cola bottle, an egg or agoldbear. HARIBO Starmix has something foreveryone, with its range of jelly and foam sweets!
Including orange, lemon, raspberry, pineapple
and cola flavours.

THE ORIGINALS

17

SHARING
Phantasia | 750 g
This mix is everyone‘s fantasy! Whetherit‘s an airplane, dinosaur, robot, colabottle, snake, turtle, chameleon,flamingo, dummy, race car, butterfly or
cockatoo – the possibilities are endless.
They all come in delicious fruity flavours:
cherry, strawberry, blackcurrant, orange,lemon, raspberry, pineapple and therecent additions of apple and blueberry.
A unique taste of adventure!

THE ORIGINALS

18

SHARING
Tropifrutti | 750 g
HARIBO Tropifrutti just makes life more
tropical!
Whether a toucan, a palm tree, a passion
flower, a banana, a mango, a mandarin,
a pomegranate or a pineapple, treat
yourself to the unique fruity fun of HARIBO
Tropifrutti: sweet exotic jelly sweets inpassion fruit, melon, mango, mandarin,banana, pineapple and pomegranate
flavours.

THE ORIGINALS

19

SHARING
Color-Rado | 700 g
Another HARIBO bestseller enters the pouch
family! HARIBO Color-Rado is a mix of the mostpopular HARIBO treats of fruit gums, liquorice andother classics among the HARIBO assortments.
This delicious variety can now be found in theconvenient 700 g resealable standing pouch.

THE ORIGINALS

20

SHARING BAG
Goldbears| 450 g

Tropifrutti		| 450 g
Happy-Cola| 450 gStarmix| 450 gTHE ORIGINALS21

SHARING BAG
Tangfastics| 425 gColor-Rado		| 450 g
Peaches| 450 gPhantasia| 450 gTHE ORIGINALS

22

VEGGIE

SHARING BAG
Pico-Balla | 425 g
The Smurfs | 425 g
Lakritz Schnecken | 450 g

THE ORIGINALS

23

9 x Happy-Colamini bags | 12 g

PARTY SIZE
Pick & Party | 748 g

4 x Roulette
Happy-Cola | 25 g

The first HARIBO pouch mix minis with rich andcoloured assortment of 45 pieces of 12 g and 25 gmini bags and famous HARIBO Roulette in a Travel
Retail exclusive packaging.
748 g of fun and tasty fruit- and cola-flavouredgums to nibble and share.
4 x Roulette| 25 g

THE ORIGINALS

10 x Goldbears
mini bags | 12 g
8 x Tropifrutti Minibags | 12 g

6 x Starmix Mini
Bags| 25 g

24Goldbear
Sour Mini | 15 g

PARTY SIZE
DuoPack Sour
Haribo & MAOAM | 656 g
For the first time in travel retail, two beloved brands,
HARIBO & MAOAM, are now available in one
single bag!

RouletteFizz | 25 g

But it’s not the only big news. The selection bag isfor the first time a sour mix of minis. We took thebest sour recipes to build a unique offer. The newDuo Pack HARIBO & MAOAM offers a tangy taste
experience for everybody!
This travel retail exclusive includes various HARIBO
mini bags and MAOAM single pieces.

THE ORIGINALSPasta Frutta
Mini | 18 g
Sour Stripes | 8,1 g

Sour bloxx | 22 g

25

CHECK-OUT SNACKING
Pouch | 220/250 g

Goldbears | 250 g

Starmix | 250 g

The bestselling HARIBO brands in pouch format alsoat the check-out.
The 250 g pouches enhance visibility and brandawareness. Premium packaging with high quality bagand resealable top to guarantee product freshness
and easy consumption - anytime, anywhere.

THE ORIGINALS

Happy-Cola | 250 g

Travel Parade| 220 g26

CHECK-OUT SNACKINGStarmix| 190 gGoldbears| 220 g

The favourite HARIBO fruit gums get out of the bagand step for the first time into a convenient andcolourful tiny tub!
HARIBO Starmix 190 g and HARIBO Goldbears 220 g
minibox offer the consumer a handy option to enjoy
HARIBO candies: a resealable and reusable minibox
to always carry everywhere we go.

THE ORIGINALS

27

Explore thecolourful world
out there!

NORDICS RANGE

Salino | 175 g

GIFTING
Liquorice Hunt Box | 335 g
Happy news for all liquorice lovers! The first HARIBObox with liquorice items is now on the market.
The Nordic Box is a tasty mix of sweet and salty
liquorice to offer the full liquorice adventure withNappar Lakrits 80 g, Matador Mix Dark 80 g, andSalinos 175 g. Also young travellers get in on theaction! Small games on the side of the box ensurethat every trip will be unforgettable.

NORDICS RANGE

Matador Mix
Dark | 80 g

NapparLakrits | 80 g

29SHARING
Giant Dummies | 700 gThe Giant Dummies selection of children’s pacifiers
offers a colourful snack for young and grown-ups.
This unique product is available in five delicious,
fruity flavours:- pineapple, strawberry, raspberry, juicy orangeand lemon.

NORDICS RANGE

30

SHARING
Sailor Mix | 700 g
The first liquorice mix exists now in the famous
700 g pouch format!
HARIBO Sailor Mix combines a variety of sweetand salty liquorice delicacies: Parade-Mix,
Stafetten, Konfekties, Crazy Dummies andliquorice snails make this diverse and colourfulmix irresistible to liquorice lovers.

NORDICS RANGE

31

SHARING BAG
Click Mx

| 400 gStjerne Mix| 450 gMatador Mix		| 450 g

NORDICS RANGE

32

It’s All
AboutFun!
HALAL RANGE

GIFTING

12 x Goldbears
mini bags | 10 g

Candy Tin | 120 g
Bring a delightful and sweet treat from your long
journey! This collectable gift is guaranteed to makeevery Goldbears’ lover smile.
A premium range of Goldbear candy-shaped
tins is available in five bright colours - red, green,
yellow, raspberry and orange.

Available in five bright colours

Each collector’s tin is filled with 12 Goldbears minibags - 10 g each. Halal Certified.

HALAL RANGE

34

GIFTINGGoldbear
Shape Box | 450 g
An exclusive Goldbear design box filled with tasty
and colourful HARIBO Goldbears, it is just right for
any lover of the iconic treat… or for any HARIBO
lover in general!

HALAL RANGE

35

Air-Parade | 300 g

Starmix | 300 g

SHARINGHappy-Cola | 300 g

Pouch | 300 g
The first HARIBO pouch entering the Travel Retailmarket in the halal assortment!
Premium packaging with high quality bag andresealable top to guarantee product freshnessand easy consumption - anytime, anywhere.

HALAL RANGE

Goldbears | 300 g

Tropifrutti | 300 g

36SHARING BAG
Air-ParadePhantasia
Goldbears
Starmix
Tropifrutti
Happy-Cola

HALAL RANGE| 450 g| 450 g| 450 g| 450 g| 450 g| 450 g37

PARTY SIZEFriends & Party| 649 gA new fun party mix enters the HARIBO travel
retail world. The Friends & Party pouch is madefor sharing!
The stand up pouch is filled with the most iconic
mini bags of HARIBO: Goldbears 12 g, Happy-Cola
12 g, Starmix 25 g, and Tropifrutti 10 g.
44 mini bags to share with a fruity taste for an
unforgettable journey that is full of happiness!

HALAL RANGE

38

Share theunmistakablegreat taste!

FDA RANGE

GIFTING

9 x Goldbears minibags | 10 g (0.4 OZ)

Candy Tin | 90 g (3.4 OZ)
Bring a delightful and sweet treat from your long
journey! This collectable gift is guaranteed to makeevery Goldbears’ lover smile.
A premium range of Goldbear candy-shaped
tins is available in five bright colours - red, green,
yellow, raspberry and orange.

Available in five bright colours

Each collector’s tin is filled with 9 Goldbears minibags - 10 g (0.4 OZ) each.

FDA RANGE

40

GIFTINGGoldbear Shape Box
450 g (15.9 OZ)
An exclusive Goldbear design box filled with tasty
and colourful HARIBO Goldbears, it is just right for
any lover of the iconic treat… or for any HARIBO
lover in general!

FDA RANGE41

SHARING
Twin Snakes | 700 g (24.6 OZ)
Twin Snakes is the perfect combination of sweetand sour. Two fruit gum snakes - one sweet, onesour - deliciously entwined.
Pull the snakes apart or enjoy them together,
your choice!
The party size pack contains fruity duos incherry & orange, blueberry & blackcurrant
and apple & lemon.

FDA RANGE

42SHARING
Travel Parade | 700 g (24.6 OZ)
Our iconic Air Parade has now been transformed
into the new Travel Parade with more cute candy
shapes. So, let’s go on a trip with Travel Parade!
Travel Parade is a delightful mix of 6 different jelly
candy shapes. Discover the train, the car, the boat,
the motorbike, the campervan… without forgetting
the beloved aeroplane. Made of delicious fruity
flavours, every travel lover will find what he or she
is looking for to brighten up their trip!

FDA RANGE

43

Watermelon | 200 g (7.05 OZ)

Starmix | 300 g (10.6 OZ)

Dinosaurs | 300 g (10.6 OZ)

SHARING
Pouch | 200/300 g(7.05/10.6 OZ)
Our new HARIBO pouches are entering the US market!
Five best-selling, delicious recipes are now available!
To sweet recipes, there will be something for everyone!
Given stand-out appeal with premium packaging anda resealable top, the pouches guarantee the productfreshness and make consumption easy anytime,anywhere during your trip!

Goldbears | 300 g (10.6 OZ)

FDA RANGE

Happy Cola | 300 g (10.6 OZ)

44

NOLLFUTILLIT...

ENOG’S

MAOAM is an innovative, fruity chew - withoutgum - candy company which was founded inGermany in 1931. 1986, the HARIBO confectionery
acquires the MAOAM trademark.
MAOAM is now part of the HARIBO assortment.
2015 all the MAOAM packaging has beenrenewed with an exciting look made of brightand fun colours.
MAOAM exists in a variety of choices: Pinballs,Stripes, Joystixx, Bloxx, Mao Mixx, Happy Fruttis,
sorted in the beloved flavours of: cola, lemon,orange, raspberry, strawberry and cherry.

46

RESTYLE

GIFTINGMegaBloxx | 528 g
Perfect for those who can´t get enough of MAOAM!
MegaBloxx is a giant version of the original Bloxx
and it’s full of fruitiness, right down to the last bite.
Inside are eight delicious 66 g fruit chews which
are individually wrapped.
They all come in strawberry, raspberry and cola
flavour.

47

SHARING
MAOMIXX | 750 g
The all-rounder! The perfect choice for all
MAOAM fans old or young - who are looking
for more variety!
The 750 g pouch contains a great mix of ourfavourite MAOAM chews, including Bloxx,Pinballs, Stripes, Sour Stripes, Happy Fruttis andJoyStixx. All individually wrapped, so ideal forsharing!
48

RIGO Trading S.A.
Representatives of The HARIBO Group | Société Anonyme
6, Route de Trèves, EBBC - Building E,
L-2633 Senningerberg, Luxembourg
Phone: +352 2867 6744
E-mail: travelretail@haribo.com