FAO: Members of the press

Japan Institute of Design Promotion
October 20th, 2021

Good Design Award 2021 Winners Announced
Over 5,000 entries and 1,600 winners marks new all time highs!

The Japan Institute of Design Promotion (chaired by Motomi Kawakami), the organizer of the Good DesignAward, announced the 2021 award recipients on Wednesday, October 20. The organization started
accepting entries for the Good Design Award 2021 on April 1 , and selected a total of 1,608 award-winningworks following the screening of 5,835 entries.
The winners announced today include 100 works honored as the Good Design Best 100, a collection ofentries that demonstrate excellence in the areas of originality, strength of proposal, aesthetics, and degreeof realization, and the ability to raise the bar for current standards and serve as models of future design
practice. The Good Design Special Award and finalist candidates for the Grand Award were selected fromthese Good Design Best 100 works. Following another round of judging, the Good Design Grand Award will
be determined on November 2 as the symbolic design for the year 2021.
Todayʼs announcement also included the 22 recipients of the Good Design Long Life Design Award, whichis given to products and projects that have won sustained support of the public over the years.

Good Design Award 2021 Results （year-on-year basis）

Awarded entries: 1,608（+213） Awarded companies: 1,101 （+127）
Total entries: 5,835 （+1,066）*The above numbers include 367 award-winning works from outside Japan
Good Design Long Life Design Award 2021 Results

Awarded entries: 22, Awarded companies: 27, Total entries: 120

For general inquiries, please contact Japan Institute of Design Promotion
Tel：+81-(3)-6743-3777 E-mail：info-e@help.g-mark.org

【Statements regarding the Results from The Chair and Vice Chair】
Chair Takashi Ashitomi
The theme of the Good Design Award this year is "Aspirations andactions with consideration.” At no other time has the world needed toshare their hopes (aspirations) and to create a new future by working
together (actions with consideration). During the judging process thisyear, I encountered a number of designs full of such aspirations andChair: Takashi Ashitomi

actions with consideration. All of them are designs that enhance theProduct Designer

connection between people, society and the environment, and they

President, SAAT DESIGN Inc.

respond to our wishes. Good designs change the world and people's
frame of minds by expanding, amplifying and enhancing the outcomesamong the various elements that make up our society.

Vice Chair Seiichi Saito
Looking back on the screening process based on the themes of "actions
with consideration" and "aspirations," of particular note was the "strong
sense of ownership in design as a whole.” Many designs strongly
expressed the desired direction of society as implied in “aspirations,”
and the will to take actions to advance in that direction as implied inVice Chair: Seiichi Saito"actions with consideration." This proves that design is not just about

Creative Director

analyzing the current situation and creating something new, but also

CEO, Rhizomatiks Co., Ltd

about taking on the responsibility of helping individuals, organizations
and companies envision the ideal society and leading the way to its
realization. I am strongly convinced that these efforts will be spun
together to form a swell of actions with considerations.

Reference/About the Good Design Award
Established in 1957, the Good Design Award is Japanʼs leading commendation system. Eligible forapplication are products, architecture, applications and software, projects and initiatives thatutilize design and more. This award system helps many people to come in contact with “gooddesigns” and allows them to appreciate their value. The recognition rate of the award is 84%* with
its familiar symbol, the G-Mark.
*According to the latest survey by Japan Institute of Design Promotion in 2020.
Reference/About the Good Design Long Life Design Award
The Long Life Design Award is given to products and services that have the potential to lead theway in the future of design and be cherished as the standard that transcends the times. Insteadof merely praising them for their long-standing achievements, the purpose of this award is toapplaud designs that are treasured in peopleʼs daily lives and hoped to continue to exist, and torecognize the creators responsible for developing these designs.

2021 Good Design Gold Award (Minister of Economy, Trade andIndustry Award/20 Works)
Presented to designs that are considered outstanding from a comprehensive
viewpoint among the award winning works this year
*5 highlighted winners are nominated as finalists

l Mobile X-ray fluoroscope [FUJIFILM DR CALNEO CROSS] ‒ FUJIFILM Corporation (Japan)l Disaster Relief Housing for Community Preparedness [Kuwamizu Private House with Public Bath]‒ Workvisions INC. (Japan), Kuroiwa Structural Engineers Co., Ltd. (Japan), Yuto Takemi ArchitectsWorkshop. (Japan)l 3D City Model [PLATEAU] ‒ Urban Policy Division, City Bureau, MLIT (Japan)l Avatar robot cafe [AVATAR ROBOT CAFE DAWN ver.b and avatar robot OriHime] ‒ ORY Laboratory inc,(Japan)l Operations [The best sustainability-oriented organizational adaptation to climate change] ‒ Hair O'rightInternational Corporation (Taiwan)
l Long sleeve disposable plastic gowns [Easy Detachable Gown] ‒ Miyagen Co.,Ltd. (Japan)l Baby stroller [POCKIT GO] ‒ Goodbaby Child Products Co., Ltd. (China)l Videogame system [PlayStation(R)5] ‒ Sony Interactive Entertainment LLC (United States of America)l Modular sofa [Magis Costume] ‒ MAGIS Japan Co., Ltd. (Japan)l EV CONVERSION [OZ MOTORS EV CONVERSION] ‒ OZ corporation (Japan)l Snow Vehicle [NAVi (provisional name)] ‒ Ohara Corporation (Japan)l Activity Support Mobility [KUPO] ‒ Suzuki Motor Corporation (Japan)l Trunk-route transportation sharing system [NLJ Trunk - Route Transportation Sharing Scheme to Solve
Social Issues] ‒ NEXT Logistics Japan, Co., Ltd. (Japan)l The future of central offices in the city [THE CAMPUS] ‒ KOKUYO Co., Ltd. (Japan)l Town Planning [Johnson Town] ‒ Isono Shokai Co., Ltd., Osamu Watanabe Architects (Japan)l Luxury villa resort facility [Denpaku The Beachfront MIJORA] ‒ Amami Innovation Co. Ltd. (Japan)l Search helicopter service [COCOHELI] ‒ AUTHENTIC JAPAN Co. Ltd. (Japan)l Circular business for the future of the region region [Circular business by making regional resources
valuable, and creating new business realms such as a campsites]‒ Kitamoc Co., Ltd.(Japan)l Regional Activity [Taitung Slow Food Festival] ‒ Co-create Planning & Design Consultancy (Taiwan)l Education kit for migrants [Book & Host Project for Migrants] ‒ One-Forty (Taiwan)

2021 Good Focus Awards (a total of 12 recipients)
Good Focus Award [New Business Design]/ 3 works
Presented to outstanding designs for the creation of new
businesses and industries
l Sound AR App [Locatone] ‒ Sony Corporation, Sony Group Corporation, Sony Music Solutions Inc.(Japan)l Direct trade online platform for green coffee [TYPICA] ‒ TYPICA Inc. (Japan)l Childcare Center [Smart Childcare Center] ‒ Unifa Inc. (Japan)

Good Focus Award [Design of Technique and Tradition]/ 3 works
Presented to outstanding designs by small and medium sized
manufacturers and information/service businesses
l Salted rice bran paste tub [Nuka-bitsu] ‒ TARUTOMI KAMATA CO., LTD. (Japan)l Cushioning material [Supasupa] ‒ Kawakami Sangyo Co., Ltd. (Japan)l Lenses for mirrorless system cameras [Lenses for mirrorless system cameras] ‒ SIGMA CORPORATION(Japan)Good Focus Award [Design of Community Development]/ 3 works
Presented to outstanding designs that contribute to thesustained development and economic revitalization of regionalcommunities
l The long distance train [WEST EXPRESS GINGA] ‒ West Japan Railway Company (Japan)l The hotel [Luxury Hotel SOWAKA] ‒ Hatanaka Co., Ltd., Shigenori Uoya Architects and Associates(Japan)l Kindergarten [Ogori Kindergarten] ‒ Katayama Gakuen, MOO ARCHITECT WORKSHOP, YASUNARI Co.,
LTD., Okazaki Wood Working Co.,Ltd. (Japan)

Good Focus Award [Disaster Prevention and Recovery Design]/ 3 works
Presented to outstanding designs that contribute to theprevention of and recovery from natural disastersl Retractable stretcher [Rapid Rescue] ‒ KUME SEKKEI Co., Ltd., UNION CORPORATION JAPAN (Japan)l Public tsunami memorial park facility [Takatamatsubara National Memorial] ‒ PREC Institute Inc., Naito
Architect & Associates (Japan)l Disaster countermeasures [The Komeri Disaster Management Center NPO] ‒ KOMERI Co., Ltd. (Japan)