0rganizer: Computer Entertainment Supplier's Association (CESA)／Co-organizer: Nikkei Business Publications, Inc. (Nikkei BP)

2004
At Makuhari Messe, Sept. 24 (Friday) - Sept. 26 (Sunday)
Deadline for application:
June 4, 2004 (Friday)

Booth Space Application Form

We (exhibitor) hereby apply to participate in the show. We also agree to observe "Rules Governing TOKYO GAMESHOW 2004" and all other regulations recognized as necessary by the organizer. The organizer's Overseas
Management Office (OMO) will issue a participation contract document, to confirm the acceptance of theapplication, as soon as the Booth Space Application Form is accepted.
(*Please send the Booth Space Application Form by fax and postal mail.)
The exhibitor name on the booth space application form must be the official name. The name written on the form will
be used for the exhibitors list in the Show advertisements, official Web sites of the show, guidebook, etc.
Exhibitor's
name
Person in charge of application Company name/division/title/name
Person in charge of participation (for working level contact from the OMO)
Company name:
Division:
Title:

Name:

Address:
Tel.:

Fax:

E-mail:URL:

Billing addressee (If different from the person in charge of participation indicated above)
Company name:
Division:

Name:

Address:
Tel.:

Fax:

E-mail:Number of display booths applied for/booth charges (Please mark the type of fee with a check mark,and indicate the number of booths and the booth charges.)* Please pay a deposit of 30% of the booth space fee upon the submission of your application.
* The day on which the Booth Space Application Form has been received and the 30% deposit payment has been confirmed by the OMO
will be the contract date.

Ordinary booth (3 m wide by 3 m deep)□ General fee: ¥350,000 for each booth*This fee is only for the use of the space, with no basic booth or electric engineering charges included.

□ Package booth fee: ¥450,000 for each booth
In the case of 4 booths or more
Layout configuration [booths deep x
booth(s) x

Payment deadline:
July 30, 2004(Friday)*Use whole numbers to describe the layout of booths.

booths wide]yen=*If the layout isn't specified, judgment will be made by the OMO.

yenRegarding the booth space fee, the OMO will issue a bill after the contract date. The exhibitor must pay
100% of the booth space fee (the full amount excluding the 30% deposit) within 30 days of the contract
date. An exhibitor that applied after the closing date must pay the booth space fee in full by the end of themonth following the month of the contract date.

Exhibit content(Enter the outline ofthe planned exhibit.)CANCELLATION BY EXHIBITOR:
Any exhibitor wishing to cancel out of TGS 2004, either fully or partially, must submit
such a notice to the organizer in writing. In the event of cancellation, the following
amount is due as cancellation fee.

Application Date

From June 5 (Saturday) - June 28 (Monday), 2004: 50% of the booth space fee
After June 29 (Tuesday), 2004: 100% of the booth space feeSignature[Please send your Application Form to]
TGS 2004 Overseas Management Office c/o Asia Advertising Agency, Inc.
1-7, Kanda Ogawamachi, Chiyoda-ku, Tokyo Japan 101-0052 Fax: 813-3295-0614, 2004E-mail: tgs@asia-ad.com

Rules Governing Tokyo Game Show 2004
■Overseas Management Office (OMO)
・The OMO is the operating secretariat of Tokyo Game Show 2004 organized by the organizer and co-organizer of the event.
■Eligibility for Exhibiting in the Show・Exhibitors are limited to companies and other organizations supplying products and services consistent with the purpose of the Show as set by theOMO. The OMO has the right to determine if any product or service is consistent with the purpose of the Show.
■Restriction of Exhibits and Products for Sale
・Exhibits are limited to those that meet the Ethical Rules of CESA. The exhibition of products related to software not in compliance with the Ethical Rules
is prohibited.
・Promotion of software for consumer use is the content of activities of any exhibitor, in principle.
・Products not handled by exhibitors cannot be exhibited at the Show.
・Sales of products are prohibited in the General Area
■Regulations for Exhibit
・The decorating/exhibiting methods are described in the "Exhibitors Manual" to be supplied by the OMO, and all exhibitors are required to follow theguidelines in the Manual. There are limits to special structures, such as hanging structure and two-story booths, and the height of exhibition space,depending on the number of booths and location of booths.
・Each exhibitor must ensure that its exhibit does not interfere with those of adjacent exhibitors. The OMO will determine, based on the Exhibitors
Manual, whether an exhibitor is interfering with another exhibit or whether there is violation of rules, and the exhibitor is to comply with the OMO'sdetermination.
■Exhibitor Name
・The exhibitor name on the booth space application form must be the official name. Unless the OMO is informed of any changes in advance, the nameon the form will be used for the exhibitors list in the Show advertisements, official Web sites of the show, guidebook, etc.
■Determination of Booth Location
・The location of booths will be determined at a booth location selection meeting to be held on Tuesday June 29, 2004, (for exhibitors that applied
for 40 booths or more) and Friday July 9, 2004 (for exhibitors that applied for fewer than 40 booths).
・If the exhibitor will not be able to attend the booth location selection meeting, the exhibitor must entrust the booth location selection to the OMO inadvance.
・Selection methods:- In descending order beginning with exhibitors requesting a larger number of booths, exhibitors will be asked to select desired booth locations fromamong available booths, prepared by the OMO in advance, based on the number of booths.
- The selection order, if there are multiple exhibitors with the same number of booths, will be as follows:
1. Exhibitors that participated in the preceding Show (Tokyo Game Show 2003) and applied for booths before the application deadline.
2. Exhibitors that participated in the preceding Show but applied for booths after the deadline.
3. Exhibitors that did not participate in the preceding Show but applied for booths before the deadline.
4. Exhibitors that did not participate in the preceding Show and applied for booths after the deadline.
If there are multiple exhibitors with equivalent records, the order of selection will be determined by lottery.
* Depending on the state of applications, there may be cases in which the selection method will be changed in advance. In that case, the OMO will
send notification before the booth location selection meeting.
・In the case of an exhibitor applying for 40 or more booth spaces, the OMO will assure the exhibitor of an island configuration (a layout without any
adjoining booths).
・It is not possible to change the number of booths at the booth location selection meeting.
・If the number of booths cannot be accommodated during the booth location selection meeting, the exhibitor may have to adjust the number of booths
requested in consultation with the OMO, or may be asked to change the depth-to-width ratio of the exhibition area, with the applied area being unchanged.
・The exhibitor cannot change the location of booths after their selection. However, there may be cases in which the location of the exhibitor's booth
will be changed, based on the exhibitor's consultation with the OMO, due to a booth cancellation by another exhibitor, the addition of new booths orother reasons.
■Shape of the Exhibition Space・The shape of the exhibition space (depth, ___ booths and width, ___ booths) should be applied for by placing whole numbers in the appropriate spaces.
・An exhibitor's space can be at most 8 booths deep and 16 booths wide.
・An exhibitor who desires 128 or more booth spaces is requested to consult with the OMO regarding the shape of the exhibition space.
・To facilitate the overall Show site layout, an exhibitor with an exhibition space of a difficult shape may be requested to change its shape.
■Period・The exhibitor must decorate its exhibition space during the preparatory period to be defined by the OMO, and complete the work before the openingof the Show on Sept. 24, 2004.
・All exhibits and decorations shall be removed after 5:00 p.m. on Sept. 26, 2004, and by the end of the day.
・Exhibitors are not allowed to remove any portions or all of their exhibits before 5:00 p.m., Sept. 26, 2004.
■No Subleasing
・Without the express permission of the OMO, an exhibitor may not transfer or sublet all or any part of its exhibit space (whether for payment or not).
■Fire Safety
・All exhibitors are required to adhere to all fire and safety rules and regulations that apply to the venue of Tokyo Game Show 2004.
■Booth Space Application and Payment Due Dates
・The exhibitor is requested to pay a deposit of 30% of the booth space fee upon the submission of an application.
・The day on which the Booth Space Application Form has been received and the 30% deposit payment has been confirmed by the OMO will be thecontract date.
・After the contract date, the OMO will issue a bill. The exhibitor must pay 100% of the booth space fee (the full amount excluding the 30% deposit)
by July 30, 2004. Exhibitors failing to meet the payment due date may not be able to participate in Tokyo Game Show 2004, so be careful about this matter.
・The OMO will inform the exhibitor of the payment method.
■Cancellation by Exhibitor
・Any exhibitor wishing to cancel its participation in Tokyo Game Show 2004, either fully or partially, must submit a notice to the OMO in writing. Inthe event of a cancellation, the following amount is due as a cancellation fee. As the OMO issues a bill on that occasion, make payment within 30 days.
(a) From June 5 (Saturday) - June 28 (Monday): 50% of the booth space fee(b) After June 29 (Tuesday): 100% of the booth space fee■Damage Compensation
・The OMO, regardless of the reason, will not be responsible for any personal injury or property damage (including that to the venue's facilities andfixtures) resulting from the use of the venue by the exhibitor, its employees or any others involved.
・The exhibitor, its employee or any others involved must immediately compensate for all damages, either intentional or accidental, inflicted on thevenue's facilities and fixtures by its employees, representatives or any others involved.
・The OMO is not responsible for any typographical errors found in the promotional materials of Tokyo Game Show 2004, including media advertising,guidebook, etc.
■Cancellation of the Show・In the event that the OMO cancels Tokyo Game Show 2004 for its own reasons, making it impossible for the exhibitors to use their contracted booths,
the OMO will reimburse the space fees to the exhibitors at a daily rate, calculated by the number of days left in the Show. Apart from the foregoing,
the OMO will not bear any liability for cancellation of the Show.
・The OMO will not be responsible for any damages inflicted on the exhibitor, whether direct or indirect, through force majeur or by command orinstruction of a third party.