ＤＤ RELEASE
NEWSApril 14, 2021
Ryosuke Mori, President
LIFENET INSURANCE COMPANY(Securities Code: 7157, TSE Mothers)

Lifenet to Establish New Joint Venture
Lifenet MIRAI will launch online insurance agency services
TOKYO, April 14, 2021 – LIFENET INSURANCE COMPANY (TSE Mothers 7157, President
Ryosuke Mori, URL: https://ir.lifenet-seimei.co.jp/en/) announces its plan to establish LIFENETMIRAI Inc., a joint venture (subsidiary) with MILIZE Inc. in May 2021. Lifenet MIRAI will offer
online insurance agency services in July 2021.

■Purpose for Establishing the Joint Venture
Lifenet has steadily grown its business since its business commencement. We have offeredsimple, convenient, and competitively priced products and services from the customer’s
perspective based on the highest levels of business integrity, as stated in Lifenet Manifesto.
Lifenet surpassed 400,000 policies-in-force in September 2020, and reached a record high of
100,000 new policies in preliminary figures in fiscal 2020.
According to a survey by the Japan Institute of Life Insurance (JILI)*, the inclination forconsumers to enroll in life insurance via the Internet is gradually expanding. While the inclination
to enroll has reached around 12%, actual enrollments through the Internet remain at around 3%.
This means there is still substantial room for growth. Lifenet aims to be a powerful driving force
as the leading company in growing this online life insurance market.
With the establishing Lifenet MIRAI, we intend to make an online insurance platform that will
provide close-to-the-customer services. Lifenet MIRAI will not only provide a comparison website
of insurance products; it will reassure customers and solve their life insurance problems byproviding proposed revisions to their insurance, maintenance their policies, and support forinsurance claim and others.
The company name, Lifenet MIRAI, incorporates the concept of creating the life insurance ofthe future, as stated in Lifenet Manifesto. “Mirai” means “future” in English. Lifenet MIRAI aims torealize a world in which customers themselves can choose better products and better services inconcerning areas, such as insurance selection and household budget management.
Lifenet MIRAI will be a joint venture with MILIZE, whose mission is to restructure finance withutilizing technology. Lifenet MIRAI will solve customer’s problems by combining the strengths ofthe two companies. These strengths include the capabilities MILIZE possesses in technologythat combines its skills in building databases; machine learning, deep learning, OCR, and other
AI technologies; and financial engineering as well as the capabilities that Lifenet possesses inbuilding a stress-free customer experience, generating online site traffic, and expertise in the life
insurance area.
* a nationwide report on the life insurance industry (2018) by Japan Institute of Life Insurance.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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NEWS■

Profile of New Joint Venture

Company Name

LIFENET MIRAI Inc.

Location

2-14-2 Kojimachi, Kojimachi NK Building, Chiyoda-Ku, Tokyo

Representative

Takahito Kanasugi, President and Representative Director

Business Description

Insurance agency services, etc.

Capital25 million yen

Major shareholder &LIFENET INSURANCE COMPANY 80%

percentage of shares held

MILIZE Inc. 20%

Relationship

Capitalwith Lifenet

relationship■

Subsidiary of Lifenet

Personnel

Lifenet plans to second a number of officers and employees torelationshipthe joint venture.

Transactional

The joint venture will engage in transactions with the insurance

relationshipcompany as an agent handling its products.

Profile of Joint Venture Partner

Company Name

MILIZE Inc.

Location38-12-4 Shibaura, Minato-Ku, Tokyo

Representative

Toru Tanaka, President & CEO

Business Description

Development and operation of the web platform MILIZE
integrating financial engineering, AI research, development, andoperation

Capital651,146,500 yen (includes capital reserve)

Date established

April 27, 2009

Net assets and total assets inthe immediately preceding

Not disclosed

fiscal year
Major shareholder &percentage of shares held
Relationship

Capitalwith Lifenet

relationship
Personnel
relationshipTransactional
relationship

Not disclosed

No relationship at present.

No relationship at present.

No relationship at present.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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NEWS■

Schedule for Joint Venture Establishment

JV agreement conclusion date

April 14, 2021

JV establishment date

May 10, 2021 (scheduled)

Business commencement dateJuly 1, 2021 (scheduled)■Outlook
The impact of the joint venture on operating results will be minor. Lifenet will promptly disclose

any material impact that arises in the future.

About LIFENETURL： https://ir.lifenet-seimei.co.jp/en/
Remembering to the original purpose of life insurance - mutual support - LIFENET
INSURANCE COMPANY was founded with the goal of offering simple, convenient, andcompetitively priced products and services based on the highest levels of business integrity. We
sell these products and services directly to customers over the Internet. By using the Internet, weare able to offer highly cost-competitive products and accept applications from customers at any
given time.
Contact:
Investor Relations, Corporate Planning DepartmentTel:+81-3-5216-7900
e-mail: ir@lifenet-seimei.co.jp
Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided
solely for readers' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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