Seize the APEX
partner advantage
From recurring revenue to lucrative financial incentives, ​take advantage of an end-to-end as-a-Service portfolio
from the #1 in infrastructure.1

The as-a-Service opportunity continues to grow…

80%

77%

of IT buyers willprioritize XaaS
consumption for key
workloads that require
flexibility by 2028.3

of respondents agree
that using an XaaS
offer is a key part oftheir future strategy.2

Give your customers the ultimate
cloud experience with Dell APEX anda multicloud by design approach.
Combine the bestof public cloud andon-premises
environments with asolution that offers
agility, simplicity andperformance.

Streamline costs
and boost innovationby leveraging thecloud operating
model’s agility andmodern consumption
experiences.

Provide greater
flexibility to place
workloads and data
where they are needed– in public clouds,
on-premises, colocation
facilities or edge
environments.

Deliver reduced costs and increased
performance to your customers with APEX.
Reduced costs
Up to87%

cost savings vs native
public cloud storage4

34%

39%

reduction in
overprovisioning5

lower 3-year costof operations5

Increased performance

60%

38%

faster IT resource
deployment5

54%

more efficient IT
infrastructure teams5

more efficient
help desk5

What’s in it for partners?
Rewards

Flexibility

Unlock lucrative incentives, paid upfront
on the Dell APEX Subscription’s committed
contract value, with the total incentive
potential to reach over 30%*.

Take advantage of the flexibility
to sell the way customers want toconsume, across environments,
based on specific business needs.
Dell APEX Subscriptions
provide the ultimate choiceand consistency for achieving
differentiated outcomes

Access exclusive incentives
and benefits as part of the DellTechnologies Partner Program

Enablement

Differentiation

Benefit from dedicatedtraining programs to drive
your advantage home.

Experience the advantage of being
able to build value-added services
around the Dell APEX offers you deliver.

Simplify cloud experiences
and accelerate businessresults with your own visionof ‘as-a-Service everywhere’

Accelerate your successwith our dedicatedDell APEX Learning Center*

Actual incentive payout will vary by location and by partner’s eligibility, type, and tier. Subject to partner winning new business. APEXInfrastructure and respective Storage+ or Server+ Portfolio competency required. Incentive terms and conditions apply. Refer to the2024 Program Year Benefits and Requirements for incentive detail and eligibility.

Your reach and our technology
leadership are force multipliersin our joint business growth.
Dell APEX delivers simplified cloud experiences
across our innovative portfolio in more ways andplaces – enhanced by your own value-added services.

Unlock the fullpotential of Dell APEX
Visit the Content Hub to enhance your knowledge,
and connect with your Dell account manager toseize the Dell APEX advantage today.
Visit the Content Hub

Dell Technologies is #1 in infrastructure, IDC Quarterly Enterprise Storage Systems Tracker, 2023Q4, March 7, 2024, Vendor Revenue and IDC Quarterly
Converged Systems Tracker, 202304, March 14, 2024, Vendor Revenue.
2
IDC Future of Digital Infrastructure: 2023 Trends Driving As-a-Service (XaaS) Growth, Doc #US50440123, March 2023.
3
IDC FutureScape: Worldwide Future of Digital Infrastructure 2024 Predictions, Doc #US50401023, Oct 2023.
4
Based on a Silverton Consulting white paper, sponsored by Dell Technologies, “Dell APEX Storage for Public Cloud Solutions Conceptual TCO,” October
2023. Systems were configured to support IOPS performance of 7,740 KIOPS for competitor 1 and 10,700 KIOPS and throughput of 239,000 MPBS forcompetitor 2. The Dell solution assumes 4:1 thin provisioning vs thick provisioning for the competitor solutions. Actual costs will vary depending on the thing
provisioning factor used, region, data change/snapshot rates, capacity, type of storage and instances used, and other factors. Full report.
5IDC Business Value White Paper, sponsored by Dell Technologies, The Business Value of Dell Technologies APEX Multicloud and As-a-Service Solutions,
Doc #US50921623, August 2023.
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