June 13, 2014
Japan Institute of Design Promotion

Renowned Designer’s Winning Work on Display
In-Store Exhibition Curated by Naoto Fukasawa

Good Design Award organizer the Japan Institute ofDesign Promotion (chairman: Motomi Kawakami) willhold a design exhibition titled KOKOCHI –sense ofcomfort– Naoto Fukasawa Meets GOOD DESIGN from
July 1 in the Good Design Store, recently opened on May 1
at Hong Kong’s new creative complex, PMQ.
The exhibition will showcase work by the prominent,internationally active Japanese product designer that has
been honored with a Good Design Award in the past.
Mr. Fukasawa, who has won a total of 88 such awards overa period of many years, has personally selected theNaoto Fukasawa

acclaimed products shown throughout the exhibition period.
The 29 pieces on display include household items, furniture, appliances, andelectronics mainly designed by Mr. Fukasawa since the 1990s. By observing theseproducts, which are used by many people in everyday situations, visitors will gain
an appreciation for how they reflect Mr. Fukasawa’s design aesthetics.

Special Talk by Naoto Fukasawa
The designer himself will speak on July 11 at The Qube, PMQ on the topic of “asense of comfort,” which is a key consideration in design for Mr. Fukasawa.

Exhibition Overview
Title:

KOKOCHI -sense of comfortNaoto Fukasawa Meets GOOD DESIGN

Period:July 1–30, 2014

Venue:

Good Design Store gallery(H401, Block B, PMQ, No.35 Aberdeen Street, Central, Hong Kong)

On Display:

29 award-winning products designed by Naoto Fukasawa

Visual Art Direction:

Taku SatohSpecial Contributor:

Noriko Kawakami

Venue Design:

Junji Tanigawa, JTQ

Talk Overview
Theme:

PMQ × GOOD DESIGN AWARD Design Talk
#01 Naoto Fukasawa "KOKOCHI -sense of comfort-"

Date:

July 11; 5:00–7:00 p.m.

Venue:The Qube, PMQ(PMQ, No.35 Aberdeen Street, Central, Hong Kong)

Naoto Fukasawa
Product Designer

Designing shape is to give form to values that people tacitly share and wish
for. Naoto Fukasawa visually captures these values and he draws the exact
outline of them. His ability for visualising such unseen outlines for things isnot easily worded and described, nonetheless, people are convinced with hisability when they experience his design.
Fukasawa’s notions and expressions to approach essential values of things
through design travel beyond borders or domains and his thoughts are wellrespected internationally. His concept for finding hints in subconscious
behaviour of people which he named “Without Thought”, is most known andhe runs “Without Thought” workshops to share his thoughts.
Fukasawa collaborates with world leading companies and brands in suchcountries as Italy, France, Germany, Switzerland, Spain, Scandinavian
countries and Asian countries while consulting Japanese leading companies
locally. His area of work is broad and he works with various fields in design

beyond categories.Consulting works for Japanese companies are mainly
focused on evaluating their cooperate strategies in line with the mean ofsociality and how we define quality of life in order to direct the companies
towards where society is inevitably heading. Such consulting work extends
as far as to visualise design for their products which marks the company’ssocial responsibilities as well as to visualise their cooperate strategies andFukasawa‘s work for consulting has led them to many successful results.
Mr. Fukasawa has won a total of 88 Good Design Awards to date.

Good Design Store
H401, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong
Tel: +852 2857 5338
Fax: +852 2546 5138
Email: gds@g-mark.org
Official Good Design Store Facebook page:www.facebook.com/gooddesignstore
Sales of award-winning products and design books, and exhibitions on design
Hours: Noon to 8:00 p.m.
The Japan Institute of Design Promotion views the Good Design Store as a key site
for enhancing the Asian presence of the awards and Japanese design in general,
and will be exploring the possibility of opening other sites in Asia.
Inquiries
Good Design Store Representative
Japan Institute of Design Promotion
Tel: +81-3-6743 -3777
Email: gds@g-mark.org