(Joint Press Release)
June 25, 2024
Japan Airlines Co., Ltd.
Liverpool Football Club

Liverpool Football Club and Japan Airlines enter into multi-yearpartnership as club’s official airline partnerTokyo, JAPAN – Liverpool Football Club (Liverpool FC) and Japan Airlines (JAL) are proud
to announce a global, multi-year partnership, which will see the award-winning airline
become the club’s official airline partner.

Left: Junko Sakihara, Deputy Senior Vice President – Customer Experience at Japan Airlines
Right: Ben Latty, Chief Commercial Officer at Liverpool FC

Liverpool FC and Japan Airlines Soar Together in Global PartnershipThis partnership, which extends to both the men’s and women’s teams, aligns the global
ambitions of two world-class brands, combining the passion and heritage of one of theworld’s most storied football clubs, with the exceptional service and reach of Japan’s
premier airline. Both organizations will work together to support and complement theirambitious global growth plans, leveraging their respective strengths to grow their global
footprints.
Ben Latty, Chief Commercial Officer at Liverpool FC, said: “We are delighted to welcome
Japan Airlines onboard. Liverpool FC and Japan Airlines are two premium market leaders,
recognized for their winning mentality and shared commitment to connecting with either
fans or flyers and communities worldwide.”“This partnership aligns our global ambitions, combining the passion and heritage of one of
the world’s most storied football clubs, with the exceptional service and reach of Japan’s
premier airline. The partnership will create opportunities for fans to engage with the clubthrough unique activations and experiences.”“Partnering with Japan Airlines is another major step forward in our club’s strategy toexpand our international presence and engage more deeply with our diverse and dedicatedglobal fanbase.”
Liverpool FC is the most engaged club in the Premier League with over 1.5 billion fanengagements on social and the most viewed club on socials with 11.9 billion views.
Liverpool FC is also the most watched European football club globally across domestic andleague cup fixtures, with hundreds of millions of fans and over 330 Official Liverpool
Supporters Clubs across the globe.
Junko Sakihara, Deputy Senior Vice President – Customer Experience at Japan Airlines,
said: “This partnership is significant for us because it will allow us to deepen connections
with our customers and develop new relationships with Liverpool FC fans around the world.
We feel incredibly fortunate to be embarking on this exciting journey with the Liverpool FC
and the LFC Foundation.”
Liverpool FC and Japan Airlines Embark on a Journey of Purpose
As part of this partnership, Japan Airlines will work closely with the LFC Foundation on key
community initiatives across global markets and looks forward to a shared journey ofcommunity empowerment and inspiring moments.

Minako Kent, Managing Director of Global Marketing at Japan Airlines, added: "JapanAirlines and Liverpool FC share a deep commitment to nurturing multinational talent,
investing in youth development, and supporting the communities we serve. Through ourpartnership with the LFC Foundation, we are excited to expand these efforts and make alasting positive impact on young people around the world."
The first initiative will kick off in July, with the airline supporting a youth football clinic in
conjunction with Liverpool FC’s international pre-season match held in Philadelphia on theU.S. East Coast.
Fans will have the chance to win match tickets, signed memorabilia and even a trip toLiverpool through fan promotions. JAL Mileage Bank members will have a chance toaccess exclusive VIP experiences at Anfield Stadium.
This partnership reflects Liverpool FC and Japan Airlines shared belief in the power of sport
and travel to inspire and connect to leave a lasting positive impact on individuals of all ages
and communities around the world.
Watch the exclusive launch video produced by Liverpool FC and Japan Airlines here.
For more information contact:
Liverpool FC Email: rachel.starr@liverpoolfc.com
Japan Airlines Public Relations Email: mediarelations.hdq@jal.com

About Japan Airlines:
Japan Airlines (JAL), Japan’s first private aviation company, was established in 1951 and is a member ofthe oneworld® Alliance. The airline operates a fleet of 227 aircraft (as of March 2024) and began renewing
its international long-haul aircraft with the Airbus A350-1000 starting 2023 Winter Schedule. Together withother JAL Group and partner airlines, JAL offers an extensive domestic and international network thatserves 384 airports across 64 countries/regions. The airline has received numerous accolades for its
exceptional service, including being recognized as a certified 5-Star Airline by Skytrax and being awarded
the prestigious "World Class" Airline title by APEX, the Airline Passenger Experience Association. Theairline is dedicated to ensuring the highest standards of flight safety and overall service quality, striving tobe the most preferred airline by customers worldwide.
For details and to learn more, visit JAL's official website at https://www.jal.com/en/.

About Liverpool Football Club● Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having
won 19 League Titles, including the Premier League, eight FA Cups, 10 League Cups, six EuropeanCups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League
titles and one Women’s Championship.
● As a socially responsible Club, Liverpool FC is proud of the work it does via the award-winning The
Red Way, its ongoing commitment to creating a better future for its people, its planet and its
communities. This includes efforts to improve club-wide sustainability, enhance Equality, Diversity &Inclusion in all areas, and create life changing opportunities for children and young people in
Merseyside and beyond thanks to its official charity, LFC Foundation.