SMEs Driving
Aso International: Leading
Japan’s Thriving Orthodontic Innovation
Lifestyle Industry Aso International blends traditional expertise and digital technology to leadJapan’s lifestyle industry is a testament to
the nation’s rich cultural heritage, meticulous
craftsmanship and innovative spirit. This sector is not only vibrant but also significantly
driven by small and medium-sized enterprises(SMEs), which play a crucial role in shaping
its unique character and global appeal.
Historically, Japan has been synonymouswith a deep-rooted clothing and style culture, epitomized by the timeless eleganceof the kimono. Today, this tradition of quality and design continues to thrive, withmodern Japanese style characterized by
an abundance of diverse goods that caterto detailed consumer needs. As Toshiya
Nakamura, president of World Party, notes:“The uniqueness of Japanese industries liesin their responsiveness to varied consumer
demands, resulting in a high level of qualitythat is unparalleled globally.”
In the health and pharmaceutical sector, SMEs like Morishita Jintan are making significant strides. With Japan’s aging
population creating both challenges andopportunities, the company is pioneeringsolutions in preventative medicine and nursing care. President Yuji Morishita highlights
the potential for growth in these areas, particularly with products rooted in traditional
Asian medicine. “We believe that there are
great business opportunities, especially for
products based on traditional Chinese medicines,” he states. Despite cultural and regulatory challenges in international expansion,
Morishita Jintan is focusing on gut healthand oral care, addressing issues relevant toall age groups through continued investment
in research and development.
The beauty industry, another cornerstoneof Japan’s lifestyle sector, also showcases the
meticulous attention to detail characteristicof Japanese SMEs. Tetsuya Okusako, president of Dr. Recella, emphasizes the pursuit ofperfection in ingredient selection and productformulation. J-Beauty brands, known for theirminimalistic approach and ethical sourcing,are gaining global recognition. Dr. Recella’s
Pure Moisture Water, derived from Okinawan
deep-sea water, exemplifies this dedication topurity and quality. “Our pursuit of perfection
goes beyond simply the label,” says Mr. Okusako, illustrating a commitment to creating
the most refined cosmetic products.
Japanese SMEs are not just contributors
but are vital drivers of innovation and quality in the lifestyle industry. Their dedication
to meeting consumer needs with precisionand care ensures that Japan remains at theforefront of global trends, blending tradition
with modernity in a way that few othercountries can replicate.

Japan’s orthodontic industry on a global scale.

In recent years, the Japanese
healthcare industry has faced“Our company’s
criticism for lagging behind its
strength lies in the fuWestern counterparts, primarsion of analogue andily due to regulatory hurdles,
digital technology.”
price competitiveness and alack of internationalization.
Toshimasa Aso,
However, since the late former
President,
Prime Minister Shinzo Abe’s
Aso International
economic reforms, Japanesecompanies have made significant strides in niche medical
fields. A shining example of this progress is Aso
International, a company that has become aleader in orthodontic solutions.
Operating in the highly specialized orthodontic
sector, Aso International requires staff to holdnational qualifications as dental technicians,
ensuring high standards and limited competition.
“As a dental technology company, we want tomake the most of our more than 40 years ofexperience and technology,” says Toshimasa Aso, Aso International offers solutions tailoredpresident of Aso International.
to this demographic. Reflecting on his own
Aso International collaborates with renowned experience, the company president says: “Orcompanies such as Kuraray Noritake Dental Sup- thodontics has an important role in changing
ply, leveraging unique materials and development people’s lives.” He believes in the significancecapabilities to enhance its products. This collabora- of preventative dentistry, emphasizing thetion embodies the Japanese kaizen philosophy of importance of maintaining healthy teeth tocontinuous improvement. “We work together with avoid the need for dentures and other inserts.
Japanese material manuAso International’s
facturers to create uniquecommitment to innovation
solutions that improve theand quality is evident inquality of our products andits product offerings. “Ourservices,” explains Mr. Aso.
company’s strength lies
To help medical profesin the fusion of analoguesionals keep pace withtechnology of skilled dentechnological advancetal technicians and digitalments, the company fretechnology in the manufacquently organizes semituring process,” Mr. Aso exnars. “These seminars areplains. The company’s flagregularly attended by eminent professors who ship products, such as SYMPHONY, are designed
lecture on how to use the digital equipment de- to provide high-quality treatment consistently.
veloped by us,” Mr. Aso notes. The company has
Looking ahead, Aso International plans tobeen developing AI technology for orthodontic expand its presence in the U.S. market, leveragdesign, utilizing CT scans and intraoral scanners ing digital tools and a robust network of partner
to align tooth roots and jawbones accurately.
laboratories. “We envision a business modelWith Japan’s aging population, dental where we open a base in San Jose, which will
health for the elderly is a growing concern. act as a huge data center,” says Mr. Aso. The
company aims to increase its manufacturing
workforce and expand its market reach.
Reflecting on the company’s journey, Mr.
Aso says: “I believe that by the time you return within a decade, Aso International will
have grown to become the world’s number
one name in orthodontics that you can trust.”
With a blend of traditional expertise andcutting-edge technology, Aso International ispoised to continue its trajectory of innovationand global leadership in the orthodontic field.

“Our guiding mission is
to create happiness forpeople, never stop striving to grow ourselves
and spare no effort incontributing to society.”

POLKU

Toshiya Nakamura
PATCHWORK TINYPRESIDENT, WORLD PARTY CO., LTD.

World Party: “Life Styling” that Changes with the Weather
As Japan’s leading umbrella producer, World Party’s philosophy of “any weather, smile for life” guides its
appealing products and design.
Founded in 2004 with the slogan “creating new possibilities,”
World Party has been revolutionizing the umbrella industry witha blend of cultural reverence andforward-thinking strategies athome and abroad. As company
President Toshiya Nakamura says:“Japan is abundant with disparate, customer-focused goods.”
Specializing in rain accessories, World Party has capitalizedon the nuanced demands of these
Japanese consumers, creatingproducts that are as functionalas they are aesthetically pleasing.
“Japanese people have aunique sense of value and pursue making things that are not
only beautiful but can also last a

CLEAR SKY

long time without breaking,” Mr.
Nakamura explains, underscoring
the meticulous approach that defines his manufacturing ethos.

COMPACTThe company’s flagship brand,
Wpc., actually emerged from a
gap in the market for a domestic
umbrella brand.
“About 20 years ago, we
launched Wpc.,” recalls the president. “Before that, Japan didn’t
have any domestic brands thatspecialized in umbrellas.” This
pioneering move has since established Wpc. as the largest umbrella market share holder in Japan,
and Mr. Nakamura acknowledges
that product development shouldbe aligned to the latest trends andconsumer behaviors.
This adaptability is key as thecompany explores international

markets, particularly those withsimilar climatic conditions like
China and South Korea. And climate change has also propelled
the demand for parasols, a trend
World Party has targeted.
“Japanese people have become
more aware that they need toprotect themselves from sunlight
as well as rain,” Mr. Nakamura
says, adding that the company’s
innovative approach to design
and functionality in its Wpc. IZA
brand has carved out a niche in
the emerging market for maleparasols—a concept previously
unconsidered in the industry.

RAIN PONCHO DAILYWorld Party’s commitment tosustainability is another cornerstone of its business strategy.

With brands like SiNCA by Wpc.
utilizing recycled materials, thecompany collaborates closelywith material makers to achieve
its environmental goals.
Despite World Party’s extensive range of products and expanding market presence, thefocus remains on the essenceof its mission: to provide quality solutions that respond to theevolving needs of its customers.
“If you don’t have an umbrella
during a rainy or particularly
sunny day, it’s really inconvenient,” Mr. Nakamura says. “Weprovide long-lasting, lightweightand beautiful solutions.”
With the success of brands like
Wpc. and a focus on innovation andsustainable materials, World Party
is not just meeting the current demands of themarket but isalso setting
new standards
for the future ofrain accessories.
“Within five years I
would like to be able toshowcase something thatis completely new,” Mr. Nakamura concludes.
www.worldparty.co.jp

Arie Milott Leads J-Beauty Revolution
Arie Milott, a pioneering J-Beauty brand, excels with unique innovations, ethical sourcing and sustainable
practices. Under Naoko Ishibashi’s leadership, Arie Milott is expanding globally, meeting diverse consumer
needs with high-quality, innovative products.
In the highly competitive worldof cosmetics, Japanese beauty(J-Beauty) firms like Arie Milott
are carving out a unique niche.
The global cosmetics industry is
increasingly influenced by consumer demand for natural ingredients and ethical sourcing. Arie
Group, under the leadership of
Naoko Ishibashi, is not only meeting these demands but also setting
new standards in the industry.
Arie Milott, a J-Beauty original
design manufacturer (ODM), emphasizes the development of unique,high-quality products. “We strive
for Japanese quality that is madehere in Japan, which we commonlyrefer to as the Japanese quality
standard,” says Ms. Ishibashi. This
commitment to quality is evident inArie Millot’s signature innovations,such as the Earth Plus antibacterial photocatalyst and the Refresh
Aroma stress-relieving agent. These
proprietary formulas have become
synonymous with the brand’s dedication to excellence and innovation.
The company is also vegan, COSMOS (COSMetic Organic and Natural Standard) and halal certified.
One of the key advantages of
J-Beauty brands like Arie Millot istheir alignment with the Japanesemindset of “less is more” and the focus on ethically sourced ingredients.
This approach resonates with thegrowing number of consumers whoare becoming more educated andconscientious about the ingredientsin their products. Ms. Ishibashi highlights this by noting: “Our company
has remained steadfast in our sustainable production mindset, something that came about much earlier
than when sustainability became amainstream topic of discussion.”Arie Millot’s commitment tosustainability is exemplified by its
ISO 14001 certification, obtainedin 2003, and its continuous efforts
to reduce CO2 emissions and promote recycling. Since obtaining
ISO 14001, the company has been
supporting the U.N.’s sustainable
development goals (SDGs). The
firm’s Eco Press (which it haspatented) products, featuringeco-friendly packaging, are a testament to its dedication to minimizing environmental impact. “In

Arie is located near Mt. Fuji

Filling machine

Small manufacturing machine

terms of ethical and sustainablesourcing, we procure ingredients
domestically and create formulaswith minimalistic ingredients that
do not require complicated supply
chains,” Ms. Ishibashi explains.
The cosmetics industry is
poised for significant growth,
driven by Gen-Z’s increasing purchases, especially through social
media, and a shift towards naturalingredients. Ms. Ishibashi believes
that the expansion of J-Beauty
brands into overseas markets will
be a major growth driver. “There
will be more exports of J-Beauty
brands and greater penetrationin overseas markets. On the other
hand, inbound purchases fromtourists have been increasing now
that COVID-19 lockdowns havebeen removed,” she notes.
Arie Millot is also tapping into
the market opportunities presented by an aging population. With
the rise in healthy lifespans, there
is a growing demand for cosmetics
among senior citizens. Ms. Ishibashi sees this as a significant opportunity: “There will continuously
be more consumption of cosmetics,
and as an ODM maker, it is important for us to cater to this elderly
generation and develop productsthat are best suited to them.”

Innovation is at the heart ofArie Millot’s success. The company’s patented Earth Plus ingredient is used in various products,
including hand soap and handmilk used in hospitals, and masks
designed to kill bacteria. Anothernotable innovation is its EGC Oil,the world’s first functional antioxidant oil. Ms. Ishibashi shares:“This is our patented green tea
catechin oil. It is an oil packed
with the goodness of green tea, including chlorophyll, vitamins andcatechins. It is highly effective,
can be stored stably and prevents
deterioration from oxidation.”Arie Millot’s extensive productrange—from skincare, haircare
and hair colors, to quasi-drugs
and perfumes—is a result of its
responsiveness to customer needs.
This adaptability has allowed thefirm to expand its product portfolio and collaborate with various
partners. “Our continuous efforts
to meet our clients’ demands have
led to the enlargement of its product portfolio. To drive stronger
innovation, collaborations andpartnerships with academia andother companies are very important to us,” says Ms. Ishibashi.
The Arie Group has four locations: two factories located in

Shizuoka Prefecture, Japan andCebu, Philippines; while groupcompany, Milott, has factories in
Kanagawa Prefecture, Japan and
Thailand. Ensuring Japanese quality standards across all locations
is crucial. Ms. Ishibashi explains
the organization’s approach: “Weaudit and maintain Japanese quality at each of our four locations,giving locals instructions andtraining the staff there. There isalso an exchange program where
Cebu workers come and work in
our factory in Japan for a certain
period of time.”
Looking ahead, Arie Milott is
focused on expanding its horizons
and forming new partnerships. Ms.
Ishibashi expresses the firm’s ambition: “We are actively looking forpartnerships. Overseas we have apartnership with a Taiwanese pharmaceutical university to develop
ingredients before then applying
those ingredients to cosmetics.”
As Arie Milott continues toinnovate and grow, its vision for
the future remains clear. Ms. Ishibashi envisions a global presence
where Arie Millot’s unique, highquality cosmetics bring happinessto people worldwide. With its
unwavering commitment to quality, sustainability and innovation,
Arie Milott is well on its way toachieving this dream.

Naoko Ishibashi,
President, Arie Co., Ltd.

www.arie.co.jp

Wellness: The Lifestyle Design Company
Already occupying a unique position in the Japanese domestic market, leading health and beauty vendor Wellness
Japan is looking to expand its existing international operations to encompass the emerging Asian markets and beyond.
differ by providing manufacturingservices and supplying retail companies and major drugstores asa wholesaler. We also offer comprehensive logistics services. Our
network spans over 20,000 drugstores and other retail businesses
across Japan, making our roles asa manufacturer, logistics company
and wholesaler altogether.”“The Wellness Grouphas been working withthe word ‘wellness’ formany years—since long
before it entered themainstream.”
Naritoshi Hayashida,
President,
Wellness Japan Co., Ltd.
Wellness Japan, a leading healthand beauty vendor, aims to expand
its existing international operationsand venture into emerging Asianmarkets and beyond. Over the past
25 years since its establishment,
Wellness Japan has grown steadily
in both domestic and international
markets, exceeding expectations
as a manufacturer-vendor with abroad portfolio covering the manufacturing, wholesale and tradingof cosmetics, supplements andbeauty products.
President Naritoshi Hayashida
attributes the company’s success to a simple principle: “Weemphasize the basics and create
significant value by continuously
adhering to them. Many companies neglect the basics and rush
expansion, but our uniqueness liesin prioritizing the fundamentals.”President Hayashida’s mention of“uniqueness” indicates the company’s distinctive role in the Japanese
domestic market. “In Japan, we

Ultra Fine LashInterestingly, the extensive collaboration with various organizations has led to the diversification of Wellness Japan’s business.
President Hayashida explains: “Ourbusiness might appear fully diversified at first glance, but in reality,
the keyword ‘wellness’ connects
everything. This wellness ties us
together through beauty, lifestyle,construction and living.”

Miche Bloomin’
One of the brands that Wellness
Japan is currently focusing on is Miche Bloomin’. Ths eyelash brand waslaunched a decade ago to challenge
the saturated Japanese false eyelashes market with a new concept:“Lashes that are as light as feathers
that you will forget you are wearing them.” Achieving this concept
required lightweight and ultra-finelash hair, taking considerable time
to develop. By partnering with aworld-class false eyelash manufac-

Airy and LightFan events
turing factory, making “airy ultrafine lashes” possible through uniquepolishing techniques. The ultra-fineairy lash is lightweight, has a thinand natural-looking tip, and is easy
to curl due to its delicate nature andmeticulous craftsmanship.
The famous saying “God is in
the details” resonates with Wellness Japan’s product development.
Originating from German artists
and architects, this phrase perfectly
describes their method of crafting Miche Bloomin’. They strive tocreate “eternal masterpieces as if
imbued with life by a divine presence,” making Miche Bloomin’ wellreceived by not only Japanese youth
but also a broad audience.

Mascara Glue
Eyelash Tool
Wellness Japan’s marketingstrategy increases the likelihood of
success by analyzing various datasuch as user, buyer, POS, SNS,and manufacturing background.
Additionally, their comprehensive
approach from planning to manufacturing and sales strategy ensures
timely promotional measures tokeep up to trend to boost sales forretailers upon launch. Post-launch,they consistently engage in collaborations with renowned magazines,
use image models for advertisements, and host various events,
steadily growing their fan base.
Miche Bloomin’ has won many
awards as a natural-style eyelashproduct and has grown to become
the No.1 selling product in theJapanese false eyelash market.
It is sold not only in Japan but

also in China, Hong Kong, Taiwan,
Korea and Southeast Asia, andits popularity has also spread to
the United States and Canada.
Saeko, who has appeared as acover girl for many fashion magazines, has been appointed as thebrand muse, and Miche Bloomin’ isfeatured in various media such as
TV commercials, transportation
advertisements, magazines, websites and social media. Currently,
the number of stores selling the
product in Japan is over 15,000,
and the cumulative number ofunits sold has exceeded 20 million.

Super Idol
Recently, in line with their responsibility as a leading brand to
rejuvenate the false eyelash market, they have intensely marketed
to younger users, developing the“Infinity Line,” which has gone
viral on TikTok and other SNS
platforms. By enabling anyone toeasily get the trending “sunflowerlash” look popular in Asia, they
achieved record sales in their 10th
anniversary year. Miche Bloomin’
continues to grow and expand asa brand that can lead the false lashmarket from Japan to the world.
On an international scale, thecompany aims to export Japanese products to global markets
by utilizing its extensive distribution network.
“The demand for Japanese
products is growing,” says Mr.
Hayashida. “The world is looking
for the highest quality craftsmanship from Japan. We wantto leverage the reputation tostrengthen exports and to serve
as a trading bridge.”

https://wellness-grp.co.jp/en

CONTENT BY THE WORLDFOLIOSTRIVING FOR PERFECTION

in Pure, Additive-Free Beauty Care

Using only the purest natural ingredients and new research,
Dr. Recella’s products improve skin for all ages.

ounded three decades ago, Dr. Recella, whose products arehandled by more than 3,000 esthetic salons, is attracting attention as a growing company that is leading the Japanese beauty
industry while expanding overseas, targeting various categories.
“Currently, we operate across many areas, including cosmetics, fitness,
agricultural production, food and welfare businesses,” says Tetsuya Okusako, the company president, who is proud of the balance found catering
to both domestic and international markets.
A significant part of the strategy involves adapting to regional preferences, a lesson
learned through initial setbacks.
“We began taking on the challenge of overseas expansion more than 10 years ago,” Mr.
Okusako explains. “At that time, we experienced some failures and realized that we could notcompete further afield with only high-quality products.” This realization led to the creationof LUMIXIA, a brand developed specifically for international consumers, simplifying beauty
routines across diverse demographics.
Another pivotal decision was the spin-off of the Overseas Business Division into a separate group company in March 2021, which has improved agility and responsiveness to thefast-paced global market.
“It is a great feat for a small group of people to have antennas all over the world,” thepresident says, highlighting the streamlined and effective structure of the new division, as
well as the unique positioning of Japanese beauty products, aka J-Beauty, where a lot of theactive ingredients are made by Japanese manufacturers.
Dr. Recella has also made significant inroads into deep-sea water-based products, with its
proprietary ingredient, α Gri-X®, sourced from Okinawa’s deep sea and blended with mineralwater from the foot of Mt. Koya for enhanced skin benefits.
“We have conducted research on deep sea water for more than 20 years,” Mr. Okusako
states, and the dedication to quality and innovation is evident across their product lines asa successful, sustainable and collaborative future is strived for.
“We will continue to grow together with overseas partners who share our philosophy,
making people happy,” the president concludes.

F“We aim to be an
example of Japanese
craftsmanship throughour skin products.”

Tetsuya Okusako
PRESIDENT, DR. RECELLA CO., LTD.

https://dr-recella-global.com

“Collagen is proven to
improve the health ofwomen, so we takethat as the foundation
for all our products.”
Hatsue Iwamoto,President, Aishitoto Co., Ltd.

The best-selling collagen jellies in Japan since 2009https://aishitoto.com/global

Aishitoto: Anti-Aging Collagen Jellies

Aishitoto’s innovative fish collagen jellies and products empower women globally to feel youthful and confident.
As people live longer and longer,
Many collagen products are
feeling young has never been animal-derived, and this collagenmore important. Innovative hardens over time, whereas fishtechniques have made achiev- collagen remains easy to absorb.
ing a youthful appearance easier, Aishitoto’s unique scientific forand one of the companies en- mulations give its jellies refreshabling women around the world ing flavors like fruit and berry,
to feel good about themselves is and natural vitamins are added toJapan’s Aishitoto.
provide additional health benefits.
Founded in 1998, Aishitoto is
These scientific developments
based on the philosophy of “mak- are aided by the company’s coling all women happy,” and this laboration with Kinki University,
led to the creation of its world- and the company’s collagen jellyleading collagen jellies developed has won the Monde Selection
with its unique formulaaward for 18 consecuof fish collagen.
tive years. Part of its
At the age of 25,
secret comes fromour bodies’ production
Ms. Iwamoto, whoseof collagen naturally
father was a fisherdecreases, and taking
man and inspired the
supplements is vital for
research which crehealthy hair, skin andated the jelly. “The injoints. As company
spiration for this idea
President Hatsue Iwacame from growing up
moto says: “Collagen is
knowing how healthy
proven to improve andfish is,” she explains.
sustain the health of
Aishitoto offers awomen, so we take thatwide range of prodas the foundation foructs, including its
all the products that Aishitoto’s long-selling long-selling compreswe have developed.” compression stockings sion stockings, which

it has been selling for 26 years.
Ms. Iwamoto says the product’s
success comes from Aishitoto’s
R&D efforts, adding: “We try
to continuously improve theproduct features and address
particular users’ needs.”

Aishitoto Memory Plus
The company’s network has
expanded across Southeast
Asia and it now has a branch
in Taiwan. Aishitoto has also
gained halal certification for its
products, allowing a possible
expansion into Muslim-dominantmarkets such as Indonesia andDubai, and it is always on thelookout for partners with local
knowledge in receptive markets.

Closer to home, the company
has launched a series of initiatives to help women’s lives, working with healthcare professionals
to introduce better products forJapan’s aging populations, andorganizing recreational activities
to encourage local communities to be more active. Throughits international products anddomestic initiatives, Aishitoto
aims to improve women’s lives
for many years to come.

Original ‘Jintan pills’ casewhen first released in 1905

‘Jintan silver pills’ are Morishita Jintan’s
longest-selling product; a mouth freshener
made of 16 kinds of herbal medicines“True innovation comesfrom the fusion oftechnologies.”
Yuji Morishita, President,
Morishita Jintan Co., Ltd.

Morishita Jintan: Using Seamless Capsule
Technology to Contribute to Society
Morishita Jintan has pioneered its seamless capsule technology through over 130 years of research and technologicaldevelopments. This encapsulation technology is now poised to become a key tool in addressing societal challenges.
With over 130 years of dedication to innovative solutions
based on the belief that gut andoral health are closely linked
to well-being, Morishita Jintan has expanded to five key
business segments: Its ‘Jintan’
brand products; OEM (original equipment manufacturing)
services in the encapsulation
field; R&D of new natural ingredients; pharmaceuticals; andinternational business.
Morishita Jintan developed‘Jintan pills’ in 1905, at a time
when medical care was not as
advanced as it is today and people frequently lost their lives
from colds or food poisoning.
Based on the concept of disease
prevention, Hiroshi Morishita,
the founder of the company,
launched ‘Jintan pills’ as a comprehensive medicine to protect

Principle ofseamless
capsuleproduction

multi-layer structure enables
encapsulation of both lipophilic
and hydrophilic substances, aswell as powdered ingredients.
Additionally, the shell thickness is customizable, allowing for precise control over its‘Jintan silver pills’ are coatedstrength and texture.
with 16 kinds of herbal medicines
Utilizing this technology
in silver foil
for its own product lineup,
gastrointestinal health by using Morishita Jintan introduced
16 kinds of herbal medicines. ‘Bifina’, a probiotic suppleToday, these pills are known ment which includes Bifidobacand loved by the people
terium bifidum in small
in Japan as ‘Jintan
three-layer capsules.
silver pills’, which
Foc using on t heare coated with
‘Bifina’ brand, thesilver foil andcompany is now
positioned as apromoting its dimouth freshener
etary supplementin the market.
across Asia, inBased on thecluding China andidea that liquids
Vietnam.
are more readily abCollaboration withsorbed by the body Seamless capsule other industries is esthan solids, Morishita
sential to the evoluJintan began researching en- tion of the seamless capsule
capsulation technologies. This technology. In recent years,
initiative laid the foundation for the company has expanded thetoday’s seamless capsule tech- scope of its technology into
nology, which is characterized the inedible field. One example
by its ability to adjust the cap- has been the joint development
sule diameter from 0.5 to 0.8 project with L’Oreal Japan formm and to form capsules with the creation of ‘active delivery
a true spherical shape, mak- capsules’ containing cosmetic
ing them easy to swallow. The functional ingredients. In the

future, the company intends to
explore the possibility of using
its seamless capsule technology to help solve social issues
as well.

‘Bifina’, a probiotic supplement
Recognizing that issues arising from the intestines and oralcavity affect individuals of allages, the company views solving these challenges as addressing a societal issue. Morishita
Jintan will continue to invest
in research and development,
aiming to provide innovative
solutions to a broad audience
across the globe.

www.jintan.co.jp/en