19th January 2023
Press release

Bafang Electric launches its first Bafang Dealer Day, attracting
hundreds of industry professionals
Suzhou/China - Nijkerk/Netherlands, January 2023 - The first Bafang Dealer Day took place
on January 16 in Nijkerk, generating a great response and positive feedback. More than 450
dealers took up Bafang Electric’s invitation to register for the event and made their way to the
distinctive venue Hart van Holland. Here, much discussion surrounded Bafang itself, the dealer
direct service, new products, and partner opportunities took place.

Photo: 1st Bafang Dealer Day (2023)
Confident presentations and interactive exchange
The day’s presentations were specially designed with dealer-specific information in mind,
ranging from an overview of Bafang’s history to technical insight regarding the latest drive
systems. Confidently leading the day’s proceedings was moderator Rens Merckelbach. He wasjoined by members of Bafang’s Benelux branch Vince Weerden, Santosh Mankoe, and Leroyvan Heerde, the branch’s Service Manager, Dealer Direct Service Executive, and Customer
Service Specialist
respectively. Each presented on their specialist subject, taking time to answer any dealers’questions on the matters at hand.
New products and the BESST Pro Tool
After a refreshment break the event continued, moving into an adjacent hall where dealers wereable to view Bafang’s latest technological offerings up-close while receiving tailored advice fromknowledgeable staff members.
Alongside the isolated drive systems, batteries, and HMIs on display, a range of test bikes wereavailable for dealers’ use. Supporting Bafang’s own test bikes were branded bikes boasting arange of systems, provided by Jools, Brinckers, BSP, and Dolly Bikes. Based on the faces seenaround the specially designed test track, Bafang’s motto, “Engineered to make you smile”, ringstrue!

Photo: Leroy van Heerde - Dealer Direct Service presentation
The afternoon was then characterized by presentations of the latest products from Bafang byLennart van Houwelingen, the Sales Manager for Benelux. Following this, Leroy van Heerdereturned to deliver a presentation regarding the BESST Pro tool, which is sure to be an excitingprospect for many dealers.

Photo: Lennart van Houwelingen presents Bafang’s latest e-mobility products
Rens Merckelbach concluded the event with a light-hearted lottery, in which James Wang
(Bafang Global Service Leader) and Eric Wang (Technical Support Department Manager)
presented a selection of gifts to lucky attendees. Concluding with a classic networking session,
the event can only be described as a very successful and slick launch of Bafang’s Dealer Day.
Full of informative content and exciting ideas, the event clearly outlines Bafang’s focus ondevelopment in the European market, and is the product of a great team effort by the staff ofBafang Electric Ltd.
Media contact (global):Oliver Rüsche
E-Mail: o.ruesche@bafang-e.com
Tel.: +49 (0)5257 9341 09406
Mobile: +49 (0)152-900 14054
About BAFANG:

Bafang, one of the leading manufacturers of e-mobility components and e-drive systems, hasbeen developing components and complete systems for electric vehicles since 2003. The
company is listed on the Shanghai Stock Exchange (603489.SS) and focuses on all global emobility trends of the future: be it individual e-bikes, e-scooters or for public bike sharingsystems. Bafang employs over 1000 people at ten international locations worldwide. The
headquarters, development and production centre are located in Suzhou, in the immediate
vicinity of Shanghai/China. A virtual tour of the new headquarter in Suzhou via a VR Panorama
Tour starts here.
Bafang has sales and service centres in the Netherlands, the USA, Germany, Denmark, France,Italy, and China. The newly opened plant in Poland focuses on the production of mid-motor
systems for the European markets.
Website: www.bafang-e.com
E-Mail:info@bafang-e.com

This communication has been issued by Bafang Electric (Suzhou) Co., Ltd. who is thereforeresponsible for the entire content.