enprimeur
2016-2017 Online Media Kit

Updated Nov. 2016

enprimeur

ABOUT USEnPrimeur.ca
Partnered with Canada’s number one entertainment website, Tribute.ca, EnPrimeur.ca is Quebec’s leading source
for all things movies. You’ll never miss your favourite movie again, because we always offer the latest up-to-date
showtimes (from Tuesday at 10:30 p.m. to early Sunday matinees), and a comprehensive listing for every movie
theatre in the province (from Alma to Montréal to Val D’Or). Plus, if you want to ﬁnd out everything there is to know
about all upcoming or currently playing movies, we’ve also got loads of movie trailers, synopses, release dates,
North American and Quebec box ofﬁce statistics, celebrity bios, information on the newest DVD/Blu-ray releases,
and even the latest celebrity news (from who’s in the next Batman reboot to what Jennifer Lawrence wore to theOscars). It’s all here. But believe it or not, that’s not all. All movie fanatics will love clicking on our “Contest” page
because if you do, you could win a chance at a variety of prizes, such as an entire year of free movies! With loads ofﬁlm-friendly resources and amazing opportunities like that, why go anywhere other than EnPrimeur?
EnPrimeur.ca is part of the Tribute Entertainment Media Group network that reaches over 4 million moviegoers
monthly. TEMG's long-standing relationships with studios, distribution companies and theatres guarantees
unique access to the stars and directors as well as going behind-the-scenes in the entertainment world.
EnPrimeur.ca was relaunched in summer of 2016 and now provides a leading edge user experience.
Additionally, tickets for each showing are also available for purchase. EnPrimeur.ca offers its audience a look at themovies currently in theatres and on DVD, as well as information on upcoming movies.
Simple front end search options with geo-targeted results for local showtimes and movies
News, contests, trailers and celebrity interviews
Users can rate ﬁlms and theatres and write their own reviews!
New backend programming and algorithm provides users with content suggestions tailored to theirinterests and demographic
All categories of movie viewing options available on each cinema page including IMAX, 3D, CC and more!

Experience the magic and power of TributeEntertainment Media Group with EnPrimeur.ca
About Tribute Entertainment Media Group
Tribute Entertainment Media Group Inc., established in 1979, is a full-range multi-media company specializing inmovie and entertainment content, producing and publishing our online Tribute magazine and Internet properties,
as well as providing exclusive interviews with Hollywood's top celebrities. Tribute is also a leader in developing
and executing innovative advertising concepts and programs.

Updated Nov. 2016

Advertising@tribute.ca • (416)-445-0544 • Sales@tribute.ca.2

enprimeur

DIGITAL MEDIA PRICINGSTANDARDSIZEDEVICE

CPM

Leaderboard

728 x 90

Desktop$25

Skyscraper

160 x 600

Desktop$20

Big Box

300 x 250

Desktop/Mobile$35

Mobile Banner

320 x 50

Mobile$30

Adhesion Mobile

320 x 50

Mobile$40

Mobile Interstitital

320 x 480

Mobile$40

15 secDesktop/Mobile$50

Desktop$60

VIDEO
Pre Roll
Pre Roll with Companion Big Box
SKINSTargeting Options
Geo-targeting, frequency caps, timeof day, time of week, section orcontent targeting, and demographics.
Campaign Delivery
EnPrimeur.ca will deliver a post
campaign report detailing the numberof impressions and click throughrates achieved during the campaign
period.
Contests
Contest site includes draft of rules
and regulations, creative development
and approvals for contest ad units.
Clients are responsible for any costs
associated with contest fulﬁllment
such as prizing and delivery.
Guidelines
IAB CUAP 2.0 advertising standards
and ad unit sizes.

Site Skin(Min 50,000)

Desktop/Mobile$50

Site Skin With Ads(Min 50,000)

Desktop/Mobile$60

Ad units must not download or install
programs or plug-ins.

QuotedAd units must not contain creativethat attempts to solicit personal
information from the user.

EMAIL
Market Targeting Geo/ Theatre targeting

Email

Additional elements such as Flash,sound, games or Rich Media areavailable on request.

CONTESTS (custom packages available)
Contests & Promotions Visitors are avid contest fans, particularly
when those contests are in sync with movie and celebrity content.
Custom contest/ includes production & 100k impressions (1 month)

Desktop/Mobile$3500

RISING STARS - IAB AD Units *custom ad units available
Bill Board

970 x 250

Cross Device$50

Half Pages

300 x 600

Cross Device$50

Portrait

300 x 1050

Cross Device$50

Pushdown

970 x 90

Cross Device$75

Sidekick970 x 90Cross Device$75Slider

970 x 90

Cross Device$75

For a complete list of guidelines,
terms and conditions, contact yourEnPrimeur.ca representative.
Discounts available for frequency,
continuity, and dollar volume
Premiums
Custom frequency capping, richmedia, roadblocks or expandables:
extra 15%.

.

* EnPrimeur.ca provides full production capabilities for any custom ad unit

EnPrimeur.ca is part of the Tribute Entertainment Media Group.

To advertise on Tribute.ca or our network of sites, please visit http://www.tribute.ca/mediakit/

Updated Nov. 2016Advertising@tribute.ca • (416)-445-0544 • Sales@tribute.ca.3

enprimeur

FAQ

What is CPM?
CPM stands for Cost Per Thousand. It is the standard way that most advertising is priced online. As an example,
say you are interested in purchasing the Big Box 300x250 that has a price of $35 CPM. This means that 10,000
impressions in this ad placement would cost you $350.00.

What is an impression?
Each time your ad loads on a page it delivers an impression. If you appeared in one of the ad placements thatwould be 1 impression.

How long will my ad run for?
We will run your ad for as long as you like. You specify the start and end dates of your campaign and we run thebanner evenly throughout this period.

How often will my banner show up?
The frequency in which your banner shows up depends on a number of factors including the length of yourcampaign, how many impressions you have purchased and whether you are targeting a speciﬁc section(s) of thetsite. But keep in mind most advertisers’ banners appear in rotation with other advertisers.

Contact your EnPrimeur.ca representative for details:
Tribute Entertainment Media Group
71 Barber Greene Road
Toronto, ON M3C 2A2
Tel: 416-445-0544
advertising@tribute.ca

Updated Nov. 2016

Advertising@tribute.ca • (416)-445-0544 • Sales@tribute.ca.4