2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

AI at Work Is Here.
Now Comes theHard Part
Employees want AI, leaders arelooking for a path forward.
May 8, 2024

Illustration by Ben Wiseman

22024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

The data is in: 2024 is the year AI at work

We’ve come to the hard part of any tech

For many employees, AI will raise the bar

gets real. Use of generative AI has nearly

disruption: moving past experimentation

but break the career ceiling.

doubled in the last six months,1 with 75%

to business transformation. Just as we sawof global knowledge workers using it. And

with the advent of the internet or the PC,

To help leaders and organizations overcome

employees, struggling under the pace andbusiness transformation comes with broad

AI inertia, Microsoft and LinkedIn looked

volume of work, are bringing their own AI

adoption. Organizations that apply AI toat how AI will reshape work and the labor

to work. While leaders agree AI is a businessdrive growth, manage costs, and deliver

market broadly, surveying 31,000 people

imperative, many believe their organization

greater value to customers will pull ahead.

across 31 countries, identifying labor andlacks a plan and vision to go from individual

hiring trends from LinkedIn, and analyzing

impact to applying AI to drive the bottom

At the same time, the labor market is set totrillions of Microsoft 365 productivity

line. The pressure to show immediateshift again—with AI playing a major role.

signals as well as research with Fortune 500

ROI is making leaders inert, even in the

Despite fears of job loss, leaders report acustomers. The data points to insights every

face of AI inevitability.

talent shortage for key roles. And as moreleader and professional needs to know—

employees eye a career move, managers

and actions they can take—when it comessay AI aptitude could rival experience.

to AI’s implications for work.

146% of survey respondents who use generative AI atwork have used it for less than six months.

32024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Findings
1

2

3

Employees want AI atwork—and they won’t wait
for companies to catch up.

For employees, AI
raises the bar and breaks
the career ceiling.

The rise of the AI poweruser—and what they
reveal about the future.

42024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Finding 1

75%

of knowledge workers use
AI at work

Employees want
AI at work—andthey won’t wait
for companies tocatch up.

52024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Already, AI is being woven into the

While most leaders agree AI is a necessity,

workplace at an unexpected scale. 75%

the pressure to show immediate ROI isof knowledge workers use AI at work today,

making leaders move slowly.

and 46% of users started using it less thansix months ago. It’s paying off:•

79% of leaders agree their company
needs to adopt AI to stay competitive,•

Users say AI helps them save time

but 59% worry about quantifying the(90%), focus on their most important

productivity gains of AI.

work (85%), be more creative (84%),
and enjoy their work more (83%).

•

This uncertainty is stalling vision: 60%of leaders worry their organization’s•

The heaviest Teams users (the top 5%)

leadership lacks a plan and vision tosummarized 8 hours of meetings using

implement AI.

Copilot in the month of March, the“We’re at the forefrontof integrating AI to
not just work faster,
but to work smarter.
It’s our responsibility
as organizational
leaders to ensure that
this technology elevates
our teams’ creativity
and aligns with our
ethical values.”— Karim R. Lakhani, Chair, Digital Data
Design Institute at Harvard, andDorothy & Michael Hintze Professorof Business Administration at
Harvard Business School

equivalent of an entire workday.2

2

Data represents intentional user Copilot query formeeting summarizations by commercial customers in arolling 28-day period ending in March 2024. It does notinclude activity from Teams Intelligent Recap. Heaviest
users represent the top 5% of users by number of Copilot
queries. Excludes EU usage and education segment.

62024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Three Out of Four People Use AI at Work
Usage nearly doubled in the last six months.

75% of people are
already using AI at work
46% of them started using
it less than 6 months ago

Survey Questions:
How often do you use generative artificial intelligence (AI) for your work?
How long have you been using generative artificial intelligence (AI) at work?

46%

75%

7

2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

78%

of AI users are bringing their own
AI to work (BYOAI)

Without guidance or clearance from•

52% of people who use AI at work are

the top, employees are taking things into

reluctant to admit to using it for their

their own hands and keeping AI use

most important tasks.

under wraps:••

53% of people who use AI at work

78% of AI users are bringing their own

worry that using it on important work

AI tools to work (BYOAI)—it’s even moretasks makes them look replaceable.

common at small and medium-sizedcompanies (80%).

This approach means missing out on thebenefits that come from strategic AI use at•

And it’s not just Gen Z—BYOAI cuts

scale. It also puts company data at risk inacross all generations.

an environment where leaders’ #1 concern
for the year ahead is cybersecurity anddata privacy.

82024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

BYOAI Is Not Just for Gen Z
Employees across every age group are bringing their own AI tools to work.

Gen Z

Millennials(29–43)(44–57)

Gen X

Boomers+

85%

78%

76%

73%

(18–28)

Share of survey respondents who are using AI tools at work not provided by their organization

Survey Questions:
Are the generative artificial intelligence (AI) tools you use at work provided by your organization?

(58+)

9

2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Another driver of BYOAI: work has

to be as transformational as the shiftaccelerated faster than employees’

from a typewriter to a computer. Within

ability to keep up.

the next five years, 41% of these leaders•

68% of people say they struggle withexpect to redesign business processes fromthe ground up with AI. In the same time

the pace and volume of work, and 46%

frame, they anticipate orchestrating (38%)

feel burned out.

and training a team of AI bots (42%), andensuring the ethical use of AI (47%) will be•

Email overload persists—85% of emails

a core part of their job.

are read in under 15 seconds, and thetypical person has to read about 4
emails for every 1 they send.
•

3

Meetings and after-hours work areholding steady at their post-pandemic
highs, and the workday still skews
toward communication: in the Microsoft

The data is clear: People are overwhelmedwith digital debt and under duress at work—and they are turning to AI for relief. The
opportunity for every leader is to channel
this momentum into ROI.
3

Data represents intentional email usage by commercial
customers in a rolling 28-day period ending in March
2024. Excludes EU usage and education segment.

4Collaboration patterns in Microsoft 365 in a rolling 28day period ending in March 2024, excluding weekends.
Time spent is represented by intentional activity in
Microsoft 365 applications including Outlook, Teams,
Word, PowerPoint, Excel, and OneNote. Intentional actions
include things like attending a meeting, writing an email,analyzing data, and reviewing or editing a document.
Includes commercial users and excludes education segment.

365 apps, users spend 60% of their timeon emails, chats, and meetings, andonly 40% in creation apps like Wordand PowerPoint.4
As AI use surges ahead, leaders who are“extremely familiar” with AI see its potential“These findings alignperfectly with how ourbrains manage thetrade-offs between
routine task execution
and innovation—different
kinds of thinking
supported by two distinct
but interacting neuralnetworks in the brain.
When we’re constantly
switching, we don’t
work as well. AI can help
liberate workers frommenial work and enable
innovation and creativity
to flourish.”— Michael Platt, neuroscientist
and professor at the Wharton Schoolof the University of Pennsylvania

102024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Finding 2

66%

of leaders say they would not hiresomeone without AI skills

For employees,
AI raises the bar
and breaks the
career ceiling.

112024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

We also see AI beginning to impact the•Professionals are looking: While some

job market. While AI and job loss are top

professionals worry AI will replace theirof mind for many, the data offers a morejob (45%), about the same share (46%)

nuanced view—one with a hidden talent

say they’re considering quitting in the

shortage, employees itching for a career

year ahead—higher than the 40% whochange, and massive opportunity for thosesaid the same ahead of 2021’s Greatwilling to skill up on AI.

Reshuffle. And in the US, LinkedIn
studies show a 14% increase in job•

Leaders are hiring: The majority (55%)

applications per role since last fall, withof leaders say they’re concerned about

85% of professionals considering a newhaving enough talent to fill roles in the

job this year.5

year ahead. These leaders sit acrossfunctions, but the number jumps to60% or higher for those in cybersecurity,
engineering, and creative design.

5Research was conducted by Censuswide on behalf ofLinkedIn among 1,013 US working professionals between
November 24 and December 12, 2023.

55%

of leaders are concerned about
having enough talent to fill roles

122024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

The Hidden Talent Shortage
While employees fear job loss due to AI, most leaders worry they can’t fill key roles.
Cybersecurity

61

Engineering

61

Creative Design
Technical Services

58

Human Resources

58

Product Development

58

Customer Service
Supply Chain Management

56

Administrative Support or Services

56

Finance / Accounting
Legal
Marketing / Public Relations

Real Estate

Manufacturing

51

Sales / Business Development

51

Operations
Research and Development

45%

55

60

57
When thinking of the year ahead, 60% ofCreative Design leaders have expressed amoderate to major concern about nothaving enough talent to fill roles.

54

52
52

49

46

50%

55%

60%

Share of leaders who said they have a moderate to major concern about not having enough talent to fill roles

Survey Questions:
When you think about your company in the year ahead, how much of a concern are each of the following?

65%

13

2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Leaders have already made their landgrab
for technical AI talent, with hiring up 323%
in the past eight years. Now they’re turning
their sights to non-technical talent with AI
aptitude—the skills to use generative AI
tools like ChatGPT and Copilot:•

While leaders recognize the value ofbringing on new employees with AI
aptitude, they’re missing the value ofdeveloping their own people:•

currently investing in AI tools or

66% of leaders say they wouldn’t hireproducts for employees.6

someone without AI skills.
•

71% say they’d rather hire a less•their company.

than a more experienced candidate•

Only 39% of people globally who use
AI at work have gotten AI training fromexperienced candidate with AI skills
without them.

45% of US executives are not•

Only 25% of companies are planning tooffer training on generative AI this year,

And junior candidates may have afurther cementing this training deficit.7

new edge: 77% of leaders say, with AI,
early-in-career talent will be given
greater responsibilities.

6Unpublished data from LinkedIn’s Executive
Confidence Index

7

Unpublished data from LinkedIn’s 2024 Workplace
Learning Report“Over the past few
decades, companies havebeen renegotiating thepsychological contract—
the why of work—with their employees,
influenced by new
generations, labor trends,
and the pandemic.
Now companies
must renegotiate the‘operational contract’—the how of work—with
their employees as AI
puts more power into
the hands of workers interms of the way thejob gets done.”—C onstance Noonan Hadley, Organizational
Psychologist, Institute for Life at Workand Boston University Questrom Schoolof Business142024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

The New Hiring Imperative
AI aptitude takes center stage.

77%
Leaders say early-in-career talent will
get greater responsibilities due to AI

71%

66%

Leaders would
not hire someone
without AI skills

Leaders are more likely to hire a lessexperienced candidate with AI skills
than a more experienced one
without them

Survey Questions:
To what extent do you agree or disagree with the following statements about generative artificial intelligence’s (AI’s) impact on skills?
◦ I would be more likely to hire a less experienced candidate with AI skills than a more experienced candidate without AI skills  
◦ In considering job candidates, I would not hire someone without AI skills◦ Because they can delegate more work to AI, early-in-career talent will be given greater responsibilities152024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Professionals aren’t waiting for official

marketers topping the list. Marketers

guidance or training—they’re skilling up.

are interested for good reason. Two of

year’s LinkedIn’s Jobs on the Rise

the top ways B2B marketers say they

(fastest-growing roles in the US) didn’t

76% of people say they need AI skills toplan to use generative AI this year

exist 20 years ago.

remain competitive in the job market.

include increasing efficiency to focus on•

higher value work (55%) and creating•••

More than two-thirds (68%) of this

12% of recruiters say they are already69% say AI can help get them

optimized and engaging content

creating new roles tied specifically topromoted faster, and even morethat resonates with target audiences

the use of generative AI.

(79%) say AI skills will broaden their(51%). When it comes to industries,

job opportunities.

surprisingly, administrative and support •Head of AI is emerging as a new must-

services, real estate, and retail lead thehave leadership role—a job that tripled

way—ahead of the tech industry.

over the past five years and grew by

In the past six months, the use of

more than 28% in 2023.

LinkedIn Learning courses designed
to build AI aptitude has spiked 160%

For the vast majority of people, AI isn’t

among non-technical professionals,

replacing their job but transforming it,with roles like project managers,

and their next job might be a role thatarchitects, and administrative assistants

doesn’t exist yet:looking to skill up most.
•••Globally, skills are projected to change

We’ve also seen a 142x increase in

by 50% by 2030 (from 2016)—and

LinkedIn members globally adding AI

generative AI is expected to accelerate

skills like ChatGPT and Copilot to their

this change to 68%.

profiles—with writers, designers, and162024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

AI Aptitude Heats Up Across Roles and Industries
AI is going mainstream, and creative professionals are skilling up fast.

33%

Content Writer

27%

Graphic Designer

24%

Marketing Manager
Front-End Developer

19%

Entrepreneur

19%
18%

Product Designer

17%

Operations Manager

16%

Web Developer
Account Manager

14%

Business Development
Manager

13%
Occupations with the greatest percentage of members on LinkedIn adding AI Aptitude
skills to their profiles in 2023

Creative
SoftwareBusiness

172024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

AI Aptitude Heats Up Across Roles and Industries
AI is going mainstream, and creative professionals are skilling up fast.
Administrative andSupport Services

16%

Real Estate

15%
13%

Entertainment Providers
Retail11%

Professional Services

10%

Construction

10%

Technology, Information,and Media

10%

Hospitality

10%

Consumer Services

10%

Wholesale9%
Industries with the greatest percentage of members
on LinkedIn adding AI Aptitude skills in 2023

Professional Services
Property
Entertainment
Consumer Services
Technology

182024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

AI Aptitude Heats Up Across Roles and Industries
AI is going mainstream, and creative professionals are skilling up fast.
1

Project Manager

11 Sales Manager

2

Product Manager

12

Writer3

Program Manager

13

Administrative Assistant4

General Manager

14

Human Resources Manager

5

Architect15

Marketing Specialist

6Graphic Designer

16

Financial Analyst

7

Account Manager

17

Account Executive

8

Operations Manager

18

User Experience Designer

9Marketing Manager

19

Business Consultant

10 Accountant

20 Operational Specialist

Top non-technical occupations using LinkedIn Learning to build AI aptitude

Management and Consulting
Creative, Design, and Marketing
Business Development, ProductDevelopment, and Sales
Human Resources,
Administration, and Operations
Finance192024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

In fact, 22% of recruiters already say

on more strategic projects, while uniquely

options, offering AI access could help

they’re updating job descriptions tohuman skills like management, relationshipcompanies attract top talent:

reflect the usage of generative AI

building, negotiation, and critical thinking

in the role.

will come to the fore for employees at all

And just as we saw with flexible work••

LinkedIn job posts that mention

levels. Organizations that understand thisAnd future-looking organizations

will retain and attract the best talent,

have seen 17% greater application

are already taking action. Many ofand professionals who skill up will havegrowth over the past two years

LinkedIn’s Top Companies this year—

the edge.

compared to job posts that don’t

including JPMorgan Chase, Procter &mention them.

Gamble, and AT&T—are offering theirartificial intelligence or generative AI•

teams AI learning opportunities to drive•

In another study, 54% of early-in-careertransformation at scale.

and individual contributor employees—
the future of the workforce—said that

These are signs that AI could be a risingaccess to AI would influence theirtide that elevates skills across roles andchoice of employer.

industries. Entry-level workers will take202024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Finding 3#1

Frequently experimenting with AI is the#1 predictor of an AI power user.

The rise of the
AI power user—
and what they
reveal about
the future.

212024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

In our research, four types of AI users

important work (93%)—and it helps themPower users also bookend their day with AI—

emerged on a spectrum—from skeptics

feel more motivated (91%) and enjoy work

using it to start the day (85%) and get ready

who rarely use AI to power users who use

more (91%).

for the following workday (85%).

between. When we studied the difference

The path to becoming a power user starts

Power users have also reoriented their work

between skeptics and power users we saw

with developing new habits. Power users arepatterns in fundamental ways. They are 56%

notable gaps, not only between how they

68% more likely to frequently experiment

more likely to use AI to catch up on missed

work but how they feel about work.

with different ways of using AI—in fact, it’smeetings, to analyze information (+51%),

the #1 predictor of whether someone will

to design visual content (+49%), to interact

Power users are familiar to extremely familiar

be a power user or not. When comparedwith customers (+49%), and to brainstorm

with AI, using it at work at least several times

to other survey respondents, they’re alsoor problem-solve (+37%). And they’rea week and saving more than 30 minutes amore likely to frequently pause before

already moving past individual tasks: they’reday. And it’s paying off: power users say AI

a task and ask themselves if AI can help

66% more likely to redesign their businessmakes their overwhelming workload more(+49%), to keep trying if they don’t get theprocesses and workflows with AI.

manageable (92%), boosts their creativity

perfect response the first time (+30%), and(92%), and helps them focus on the mostto research and try new prompts (+56%).

it extensively, with novices and explorers in222024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

The Power User Payoff of AI at WorkPower users are reshaping the workday and reaping the benefits.

How I use AI
When I don’t get the response I want from the first prompt, I try again
I use AI to get ready for the following workday

Skeptics

I start my day using AI

are at least familiar with AI, butthey only use it a few times amonth (if ever). They say AI saves
them 10 minutes or less per day.

I research and try new prompts
I regularly share my prompts / top tips on AI usage with my co-workers
I regularly experiment with different ways of using AI
I make it a priority to learn how to use AI effectively
I ask co-workers what prompts they find most useful

Novicesare only somewhat familiar with AI(if at all) and use it only a few
times a month (if ever). They say
AI saves them 30 minutes or lessper day.

Before starting a task, I ask myself, “could AI help me with this?”
25%

50%

75%

100%

Percent of each group selecting at least occasionally

How AI impacts my experience at work

Explorers

It makes my overwhelming workload more manageable

are only somewhat familiar with AI(if at all) and use it a few times amonth or once a week. They say AI
saves them between 5 and 30
minutes per day.

It helps me be more creative
It helps me be more productive
It helps me enjoy my work more
It helps me focus on more fulfilling work
It helps me focus on the most important work

Power users

It makes me feel more motivated

are at least familiar with AI and
use it at least several times per
week. They say it saves themmore than 30 minutes per day.

It has improved my work-life balance
I wish AI could do even more on my behalf
I don't want to go back to working without AI
25%

50%

75%

Percent of each group who agree

Survey Questions:
When using artificial intelligence (AI) at work, how frequently do you do each of the following?
We’d now like you to reflect on how you feel about using artificial intelligence (AI) in your work.
To what extent do you agree or disagree with the following statements?

100%

23

2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

The research also shows that power users•

They get tailored training: AI power

are empowered by a different kind ofusers are 37% more likely to say theirorganization. At their companies:

company has a virtual learning program.
They’re also more likely to have received•

Senior leaders lean in: AI power users

training on prompt writing (+37%), how

are 61% more likely to hear from their

to use AI for their role or function (+35%),

CEO about the importance of usingor specific use cases such as writing or

generative AI at work, 40% more likely toanalyzing data (+32%).

hear from the leader of their department,
and 42% more likely to hear from their

AI power users provide a window into the

manager’s manager.

future—revealing what’s possible whenemployees embrace new ways of working•

Company culture is change-ready:AI power users are 53% more likely toreceive encouragement from leadershipto consider how AI can transform theirfunction, and 18% more likely to say theircompany encourages innovation.

and leaders lean in.

“To stay ahead of thecurve, we’ve made AI
training a priority toensure everyone canleverage the power of
Copilot for Microsoft 365
and other AI solutions.
We also launched
the GenAI Academy,
supporting employee
growth and developmentwith the aim of increasing
ambassadors and GenAI
power users across theglobe. We are alreadyseeing benefits that aretransforming the way wework and innovate.”—Sheila Jordan, SVP, Chief Digital
Technology Officer, Honeywell2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

24

Copilot Study: How AI Could Reshape the Workday
Microsoft researchers designed a six-month randomized control trial of 60 Copilot customers across industries. The study is the firstmass-scale observation of 3,000 individuals using AI in their natural work environment with no interventions from the researchers
to encourage use. Preliminary results show how AI could reshape the anatomy of the workday in fundamental ways—reducing timespent in inboxes, making meetings more valuable, and increasing time spent on high-value focus work.

Emails: Overall, Copilot users read 11% fewer individual emails and spent 4% less time interacting with them.
The customers who saw the most impact spent 25%–45% less time reading emails.
Meetings: In some companies time spent in meetings increased, in others it decreased. One hypothesis is that AI
makes meetings more valuable—as stores of information and a shortcut to creation, like a brainstorming meeting,easily turned into a first draft. For some companies, the increased efficiency leads to fewer meetings, and at others
the increased value leads to more. As AI capabilities progress, researchers expect this effect to continue—allowing
us to reduce time in some meetings while making the meetings we do have more valuable.
Documents: Overall, Copilot users edited 10% more documents in Word, Excel, and PowerPoint—the companies
that saw the largest impact noticed a 20% increase. This may suggest that people are repurposing the time theysave for high-value focus work like creating and consuming information.

2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

25

Key Takeaways
The opportunity ahead for leaders is to channel employee enthusiasm for AI into business transformation.
This will look different for every organization, but here’s how to get started.
Identify a business problem, then apply AI: There are efficiency gains to be had across every function—
the key is to pick a process and apply AI. For example, start with customer service and focus on improving callhandling time. Global advertising network dentsu applied AI to its creative development process. Estée Lauder isusing it to reimagine product development and customer experience.
Take a top-down, bottom-up approach: Going from experimentation to transformation requires engagement at
every level of the organization, from the CEO to the entry-level employee. Business gains will come when you enlist
your business line leaders to activate teams around AI. As we’ve rolled out Copilot at Microsoft, we’ve relied oninternal champions at all levels to model and spread AI enthusiasm and aptitude.
Prioritize training: AI power users aren’t doing it on their own—they receive ongoing training, both on universal
tasks and uses more tailored to their role and function. LinkedIn Learning is a great place tostart to skill up, and the Copilot Scenario Library provides use cases for specific roles and functions.

2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

The Path Forward
We’ve arrived at a pivotal moment for AI at work. Just as we look back at the pre-PC era,
we’ll one day wonder how work got done without AI. Already, AI is helping people be morecreative and productive, and giving job seekers an edge. Over time, it will change every
aspect of work. As we reach the hard part of this tech disruption—turning experimentation
into tangible business impact—companies that face the challenge head-on will surge ahead.
In this moment, fortune favors the bold.

See how the data compares for small and medium-sized businesses and in US metropolitan areas. Learn how
Microsoft and LinkedIn are innovating to help organizations and professionals thrive in the era of AI.
Sign up for the WorkLab newsletterfor the latest research, insights, andtrends on generative AI at work.

26

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2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Methodology

Colombia, Czech Republic, Finland, France,

Work Trend Index Survey

Germany, Hong Kong, India, Indonesia, Italy, are at least familiar with generative AI, use

AI Power Users: knowledge workers who

Japan, Malaysia, Mexico, Netherlands, New

it at work at least several times a week, andThe Work Trend Index survey was conducted

Zealand, Philippines, Poland, Singapore,save more than 30 minutes a day by using it.

by an independent research firm, Edelman

South Korea, Spain, Sweden, Switzerland,

Data & Intelligence, among 31,000 full-time

Taiwan, Thailand, United Kingdom, United

Business Leaders/Business Decisionemployed or self-employed knowledge

States, and Vietnam.

Makers: knowledge workers in mid toworkers across 31 markets between February

upper job levels (i.e., SVP, VP, Sr. Director,

15, 2024 and March 28, 2024. This survey was

Sub-regions/Metros in the United States

General Manager, EVP, C-Suite, President,

20 minutes in length and conducted online,

surveyed include:etc.) and have at least some decision-in either the English language or translated

Atlanta, Austin, Boston, DC Metro, Houston,making influence related to hiring,

into a local language across markets. One

New York City, North Carolina, Pittsburgh,budgeting, employee benefits, internal

thousand full-time workers were surveyed

and the San Francisco Bay Area.

communications, operations, etc.

been aggregated across all responses to

Audiences mentioned in the report are

Employees/Non-Business Decision

provide an average. In the US, an additional

defined as follows:

Makers: knowledge workers who arein each market, and global results havesample of 2,800 full-time employed or self-

not in mid to upper job levels or have

employed knowledge workers was collected

Knowledge Workers: those who

no influence on decision making related

across nine sub-regions/metros.

typically work at a desk (whether in an

to hiring, budgeting, employee benefits,

office or at home). This group includes

internal communications, operations, etc.

Global markets surveyed include:

those who are in person or working

Argentina, Australia, Brazil, Canada, China,

remotely in some capacity.

282024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

LinkedIn Economic Graphmembers adding AI Aptitude skills to

Research Institutetheir profiles, relative to the number of

didn’t exist 20 years ago (US only):

members adding any skill.

Every year, we publish LinkedIn’s JOTR,

LinkedIn’s Economic Graph is a digital•

LinkedIn’s Jobs on the Rise (JOTR) thata ranked list of the fastest growing
Top Occupations adding AI Aptitude

jobs (in terms of number of members

covering over 1 billion members, 67 million

Skills: For every occupation in theholding that title) over the previous

companies, and 134,000 schools. LinkedIn’s

LinkedIn taxonomy, we compute thethree years. Internships, volunteer

Economic Graph Research Institute (EGRI)

growth in the share of members adding

positions, interim roles, or student roles

drives research focused on answering

AI Aptitude skills to their profiles,

are excluded. To compute the sharemembers’ and leaders’ top questions

relative to the number of membersof JOTR that did not exist 20 years ago,

about the economy and the labor market,

adding any skill.

we compared the list to O*NET’s 2000

representation of the global workforce,•based on the Economic Graph data. EGRI’s
Head of AI Roles: We identify members

O*NET is the US primary source forwhose job titles include the keywords

occupational information, consisting

AI Aptitude Skills: These are“AI,” “Artificial Intelligence,” or “Machineof a database developed under the

standardized skills referring to the

Learning” coupled with the keyword

sponsorship of the US Department

ability to use generative AI tools such as“Head,” or LinkedIn’s standardizedof Labor. It contains hundreds of job

ChatGPT, Copilot, GitHub Copilot, etc.

seniority levels “Director,” “VP,” anddefinitions and is used extensively in“CXO.” We then build a time series ofacademic research.

metrics in this report include*:••taxonomy by name or job description.
•

Professionals adding AI Aptitude Skills:

the number of companies with at least

We compute the growth in the share ofone member in Head of AI roles.

292024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn•

Projected Skills Change: We predict howlevel or above). The most recent wave

(United States, Canada); South America

skills will change over time by looking

ran from March 4–19, 2024. Members are(Brazil); Asia-Pacific (Australia, Newat how they changed in the past andrandomly sampled and must be opted into

Zealand, India, Japan, Cambodia, Indonesia,

estimating how they will change in

research to participate. We analyze data in

Singapore, Malaysia, Myanmar, Philippines,

the future via linear extrapolation. We

aggregate and will always respect member

Thailand, Hong Kong); and Europe (United

also consider the impact of generative

privacy. Data is weighted by Seniority andKingdom, Ireland, Belgium, Netherlands,

artificiaI intelligence (GAI) technology

Industry to ensure fair representation of

Luxembourg, Norway, Finland, Sweden,

by imagining a scenario where skills

executives on the platform. The results

Iceland, Denmark, France, Germany, Austria).

that can be easily replicated by GAI

represent the world as seen through the

become less important compared tolens of LinkedIn’s membership; variances

2024 Global Marketing Jobs

other important skills.

between LinkedIn’s membership

Outlook Report

and the overall market population are

Insights were leveraged from Ipsos &not accounted for.

LinkedIn research conducted in 2023

*Unless otherwise specified, results
reported are global, including theusing a sample of 1,577 senior-level B2B

UK, Germany, France, India, Singapore,

LinkedIn Workplace Learning Reportmarketing leaders, including 377 CFOs,

Australia, and Brazil.

The LinkedIn Learning 2024 Workplacefrom various industries in NAMER (US),

Learning Report surveyed 1,636 L&D and

EMEA (UK, DE, FR) , APAC (IN, AU, SG),

LinkedIn Executive Confidence Index

HR professionals with L&D responsibilities

and LATAM (Brazil).

LinkedIn’s Executive Confidence Index (ECI)

who have some influence on budget

is an online survey taken every quarter

decisions, and 1,063 learners. Surveyed

by ~5,000 LinkedIn members (at the VP

geographies include: North America

302024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

Appendix:
Key Global
Trends
1. Employees
want AI at work—and they won’t
wait for companies
to catch up.

Aggregated Totals

By Region

By Market

75% of knowledge workers
around the world use
generative AI at work.

North America: 66%
Latin America: 82%
Asia-Pacific: 83%
Europe: 65%

North America
Canada: 62%
US: 71%
Latin America
Argentina: 80%
Brazil: 83%
Colombia: 81%
Mexico: 82%
Asia-Pacific
Australia: 84%
China: 91%
Hong Kong: 88%
India: 92%
Indonesia: 92%
Japan: 32%
Malaysia: 84%
New Zealand: 84%
Philippines: 86%
Singapore: 88%
South Korea: 73%
Taiwan: 84%
Thailand: 92%
Vietnam: 88%

EuropeCzech Republic: 68%
Finland: 57%
France: 56%
Germany: 69%
Italy: 60%
Netherlands: 67%
Poland: 61%
Spain: 68%
Sweden: 63%
Switzerland: 82%
UK: 69%* Data point unavailable due to low sample size.

312024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

1. Employees
want AI at work—and they won’t
wait for companies
to catch up.

Aggregated Totals

By Region

By Market

While 79% of leadersbelieve their company
needs to adopt AI tostay competitive, 60%of leaders worry theirorganization’s leadershiplacks a plan and vision to
implement it.

North America: 76%, 59%
Latin America: 80%, 57%
Asia-Pacific: 84%, 61%
Europe: 74%, 59%

North America
Canada: 74%, 59%
US: 77%, 60%

EuropeCzech Republic: 78%,
77%
Finland: 74%, 71%
France: 74%, 57%
Latin America
Germany: 77%, 55%
Argentina: 77%, 60%
Italy: 76%, 50%
Brazil: 87%, 51%
Netherlands: 74%,
Colombia: 78%, 60%
68%
Mexico: 80%, 57%
Poland: 69%, 49%
Spain: 77%, 59%
Asia-PacificSweden: 69%, 61%
Australia: 80%, 70%
Switzerland: 70%,
China: 78%, 54%
51%
Hong Kong: 85%, 66%
UK: 81%, 52%
India: 91%, 54%
Indonesia: 92%, 48%
Japan: 67%, 49%
Malaysia: 88%, 66%
New Zealand: 77%, 74%
Philippines: 89%, 55%
Singapore: 83%, 68%South Korea: 80%, 68%
Taiwan: 78%, 73%
Thailand: 91%, 64%
Vietnam: 89%, 48%* Data point unavailable due to low sample size.

322024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

1. Employees
want AI at work—and they won’t
wait for companies
to catch up.

Aggregated Totals

By Region

By Market

78% of AI users arebringing their own AI towork (BYOAI).

North America: 70%
Latin America: 77%
Asia-Pacific: 79%
Europe: 80%

North America
Canada: 79%
US: 63%Latin America
Argentina: 75%
Brazil: 74%
Colombia: 83%
Mexico: 76%
Asia-Pacific
Australia: 78%
China: 66%
Hong Kong: 86%
India: 72%
Indonesia: 76%
Japan: 78%
Malaysia: 83%
New Zealand: 81%
Philippines: 83%
Singapore: 84%
South Korea: 85%
Taiwan: 79%
Thailand: 81%
Vietnam: 70%

EuropeCzech Republic: 86%
Finland: 83%
France: 78%
Germany: 71%
Italy: 73%
Netherlands: 88%
Poland: 79%
Spain: 77%
Sweden: 86%
Switzerland: 83%
UK: 75%* Data point unavailable due to low sample size.

33

2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

2. For employees,
AI raises the bar
and breaks the
career ceiling.

Aggregated Totals

By Region

By Market

66% of leaders say theywould not hire someone
without AI skills.

North America: 57%
Latin America: 60%
Asia-Pacific: 70%
Europe: 65%

North America
Canada: 50%
US: 65%Latin America
Argentina: 62%
Brazil: 58%
Colombia: 57%
Mexico: 63%
Asia-Pacific
Australia: 74%
China: 79%
Hong Kong: 65%
India: 75%
Indonesia: 69%
Japan: 35%
Malaysia: 62%
New Zealand: 73%
Philippines: 70%
Singapore: 71%
South Korea: 70%
Taiwan: 81%
Thailand: 74%
Vietnam: 76%

EuropeCzech Republic: 79%
Finland: 68%
France: 58%
Germany: 69%
Italy: 62%
Netherlands: 64%
Poland: 53%
Spain: 64%
Sweden: 65%
Switzerland: 70%
UK: 57%* Data point unavailable due to low sample size.

34

2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

2. For employees,
AI raises the bar
and breaks the
career ceiling.

Aggregated Totals

By Region

By Market

71% of leaders saythey’d rather hire a lessexperienced candidate
with AI skills than a moreexperienced candidate
without them.

North America: 67%
Latin America: 66%
Asia-Pacific: 76%
Europe: 67%

North America
Canada: 63%
US: 71%
Latin America
Argentina: 67%
Brazil: 65%
Colombia: 65%
Mexico: 68%
Asia-Pacific
Australia: 79%
China: 82%
Hong Kong: 77%
India: 80%
Indonesia: 76%
Japan: 51%
Malaysia: 65%
New Zealand: 77%
Philippines: 68%
Singapore: 77%
South Korea: 77%
Taiwan: 84%
Thailand: 90%
Vietnam: 78%

EuropeCzech Republic: 82%
Finland: 69%
France: 67%
Germany: 69%
Italy: 61%
Netherlands: 67%
Poland: 55%
Spain: 64%
Sweden: 62%
Switzerland: 74%
UK: 64%* Data point unavailable due to low sample size.

352024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

3. The rise of the AI
power user—andwhat they reveal
about the future.

Aggregated Totals

By Region

By Market

AI power users are 40%
more likely to frequently
ask co-workers what
prompts they find mostuseful and 68% more
likely to experiment withdifferent ways of using AI.

North America: +40%, +75%
Latin America: +24%, +76%
Asia-Pacific: +31%, +51%
Europe: +61%, +86%

North America
South Korea: +23%,
Canada: +33%, +124% +68%
Taiwan: +35%, +27%
US: +40%, +45%
Thailand: +25%, +45%
Vietnam: +14%, +51%
Latin America
Argentina: +1%, +59%
EuropeBrazil: +17%, +71%
Colombia: +23%, +93% Czech Republic: +54%,
Mexico: +51%, +64% +54%
Finland: *, *France: +45%, +68%
Asia-Pacific
Australia: +45%, +19% Germany: +68%,+69%
China: +19%, +29%
Italy: +93%, +84%
Hong Kong: -5%,
Netherlands: +31%,
+15%
+53%
India: +37%, +47%
Poland: +13%, +149%
Indonesia: +24%,
Spain: +40%, +81%
+73%
Sweden: *, *Japan: *, *Malaysia: +26%, +48% Switzerland: +84%,+103%
New Zealand: +24%,
UK: +67%, +91%
+33%
Philippines: +52%,+65%
Singapore: +26%,+38%* Data point unavailable due to low sample size.

362024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

3. The rise of the AI
power user—andwhat they reveal
about the future.

Aggregated Totals

By Region

By Market

AI power users are more
likely to hear from theirleadership about theimportance of generative
AI—CEO (61% more likely),function/department
lead (40% more likely),
and manager’s manager(42% more likely).

North America: +45%, +50%,+51%
Latin America: +83%, +54%,+64%
Asia-Pacific: +44%, +29%,+27%
Europe: +80%, +41%, +53%

Malaysia: +50%,
North America
Canada: +65%, +75%, +24%, +9%
New Zealand: +36%,+62%
US: +30%, +32%, +40% +33%, -19%
Philippines: +57%,+41%, +107%
Latin America
Singapore: +44%,
Argentina: +107%,+5%, +43%+125%, +109%
South Korea: +42%,
Brazil: +75%, +38%,+29%, +20%
+20%
Colombia: +55%, +4%, Taiwan: +31%, -6%,
+12%
+50%
Mexico: +70%, +53%, Thailand: +32%,+28%, +20%
+85%
Vietnam: +45%,+11%, +10%
Asia-Pacific
Australia: +21%, +33%,
Europe+39%
Czech Republic: +26%,
China: +25%, +10%,+33%, +62%
-7%
Finland: *, *, *Hong Kong: +23%,
France: +86%, +52%,+41%, +35%
+14%
India: +65%, +34%,
Germany: +110%,+44%+42%, +70%
Indonesia: +34%,
Italy: +87%, +45%,+27%, +35%
+77%
Japan: *, *, ** Data point unavailable due to low sample size.

372024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

3. The rise of the AI
power user—andwhat they reveal
about the future.

Aggregated Totals

By Region

By Market (continued)

AI power users are more
likely to hear from theirleadership about theimportance of generative
AI—CEO (61% more likely),function/department
lead (40% more likely),
and manager’s manager(42% more likely).

North America: +45%, +50%,+51%
Latin America: +83%, +54%,+64%
Asia-Pacific: +44%, +29%,+27%
Europe: +80%, +41%, +53%

Netherlands: +91%,+26%, +42%
Poland: +38%, +21%,-11%
Spain: +79%, +9%, +11%
Sweden: *, *, *Switzerland: +78%,+67%, +89%
UK: +79%, +16%, +48%

* Data point unavailable due to low sample size.

38

2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

3. The rise of the AI
power user—andwhat they reveal
about the future.

Aggregated Totals

By Region

By Market

AI power users are more
likely to get training (42%more likely), especially on
prompts (37% more likely)
and how to use AI for their
specific role or function(35% more likely).

North America: +33%,+57%, +35%
Latin America: +51%, +42%,+39%
Asia-Pacific: +36%, +28%,+28%
Europe: +39%, +43%, +41%

North America
Canada: +57%, *, *US: +18%, *, *Latin America
Argentina: +69%,+40%, +47%
Brazil: +48%, +30%,+25%
Colombia: +44%,+62%, +30%
Mexico: +35%, +21%,+45%
Asia-Pacific
Australia: +41%, *, *China: +17%, +19%,+24%
Hong Kong: +14%,+26%, +23%
India: +19%, +32%,+23%
Indonesia: +27%,+13%, +20%
Japan: *, *, *Malaysia: +41%,+42%, +22%

New Zealand: +34%, *, *Philippines: +30%,+23%, +37%
Singapore: +12%,+33%, -10%
South Korea: +63%, *, *Taiwan: +17%, *, *Thailand: +22%, +25%,+35%
Vietnam: +57%, +20%,+30%
EuropeCzech Republic: +6%, *, *Finland: *, *, *France: +41%, *, *Germany: +53%, +44%,+46%
Italy: +69%, *, *Netherlands: +11%, *, *Poland: +20%, *, *Spain: +24%, *, *Sweden: *, *, *Switzerland: +41%,+61%, +51%
UK: +63%, *, ** Data point unavailable due to low sample size.

392024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn

3. The rise of the AI
power user—andwhat they reveal
about the future.

Aggregated Totals

By Region

By Market

85% of AI power users start
their day with AI and 85%
use it to get ready for thefollowing day.

North America: 79%, 83%
Latin America: 85%, 87%
Asia-Pacific: 88%, 87%Europe: 80%, 81%

North America
Canada: 77%, 86%
US: 80%, 82%

EuropeCzech Republic: 73%,
77%
Finland: *, *France: 84%, 85%
Latin America
Germany: 80%, 83%
Argentina: 85%, 88%
Italy: 91%, 91%
Brazil: 88%, 91%
Netherlands: 68%,
Colombia: 80%, 79%
69%
Mexico: 85%, 90%
Poland: 75%, 80%
Spain: 82%, 83%
Asia-PacificSweden: *, *Australia: 89%, 88%
Switzerland: 80%,
China: 91%, 93%
81%
Hong Kong: 85%, 83%
UK: 82%, 78%
India: 90%, 91%
Indonesia: 93%, 94%
Japan: *, *Malaysia: 85%, 82%
New Zealand: 80%,
75%
Philippines: 86%, 86%Singapore: 87%, 82%
South Korea: 83%, 81%
Taiwan: 85%, 83%
Thailand: 86%, 84%
Vietnam: 93%, 94%* Data point unavailable due to low sample size.