International Exhibition forMusical Instruments and Services

11 – 14 October 2023
Shanghai New International
Expo Centre, China

It’s mytune.
www.musikmesse-china.com

When it comes to blending
business with pleasure,Music China has a reputation
for striking all the right chords.
Whether it’s for trade,
education or entertainment,
you’ll find the industry’s mostexperienced dance partners on
the show floor. From leading
suppliers to buyers, dealers,
distributors and enthusiasts –everyone agrees it’s the place
to be for business results.
Join us at our 20th edition
celebration to access thebenefits of one of the world’s
largest trade fairs for musicalinstruments.

Thespotlightis yours
Grow your businesson one of the world’s
biggest MI stages
What can you expect in 2023?

1,000+

110,000 sqm

9 exhibition

80,000+exhibitors

halls

exhibition space

visitors

Household names choose Music China
Algam, C. Bechstein, Casio, DJ Pioneer, ESI, Gibson, Grotrian, Hsinghai, Jinbao, Kawai, Miyazawa, Nine Beats,
Pearl River, Ringway, Roland, Samick, Schimmel, Seiko, Shanghai Music Publishing House, Steinway, Taylor Guitars,
Yamaha and many more.
(Previous participants)♫ Music China brings together manufacturers and♫ This is the place where I can always get comprehensive

Mr Cai Na, Vice President, C Bechstein Trading(Shanghai) Co Ltd

Mr Li Xuxi, Deputy General Manager, Wuxi Dayin Music Co Ltd

industry players from all over China and the world.
Whether it be trade, product display, or informationexchange, the fair has a hugely positive influence on
the industry and its development. ♪

information on overseas musical instruments. Despite thepandemic, many top international brands insist on theirpresence at Music China. Buyers need to touch and feel musicalinstruments, so a face-to-face trade platform like Music China isparticularly important during these unusual times. ♪

The Chinese market is impossible to ignore
As the largest musical instruments market in the world by revenue, China is oneof the most lucrative sales destinations for global MI brands, with total sales
expected to reach a new high of USD 9.25 billion in 2023[1]. The market has
shown strong resilience amid the pandemic, with imports valued at USD 467
million between January and October 2022(up 2.5% from the year before)[2].
Source: [1] Statista, https://bit.ly/3e8QLKq[2] China Customs

Join us online anywhere, anytime
Music knows no boundaries, and neither does Music China. Utilise ouronline platform:• Product demonstrations• Industry meetings and online chat
• Retain your online presence after the fair

• Business matching programme• Live-streamed onsite events

See measurable results as an exhibitor

90%+

agree the show helps topromote their new products*2020 exhibitor survey

85%+

make new businesscontacts

Opening hoursVenue
Product profile

11 – 14 October 2023
11 – 12 October 2023

9:30am – 5:00pm (Trade only)

13 October 2023

9:30am – 5:00pm (Trade and public)

14 October 2023

9:30am – 3:30pm (Trade and public)

Shanghai New International Expo Centre, China• Brass instruments• Bowed instruments• Electronic and electric instruments • Fretted and stringed instruments• Percussion instruments• Pianos and keyboards• Music education• Recording and studio equipment• Music-related computer
hardware and software• Woodwind instruments• Sheet music and publishers• Traditional Chinese instruments• Accordions and harmonicas• Accessories and furnitureParticipation
fees*

Zone A

Zone B

Zone CRaw space (space only, 27sqm up)

RMB 1,580/sqm

Package stand (9sqm up)

RMB 1,980/sqm

Corner surcharge+10%

Raw space (space only, 27sqm up)

RMB 1,080/sqm

Package stand (9sqm up)

RMB 1,480/sqm

Corner surcharge+20%

Raw space (space only, 27sqm up)

RMB 880/sqm

Package stand (9sqm up)

RMB 1,280/sqm

Corner surcharge+30%*Please refer to the application form for furniture entitlements and terms & conditions.

Contact
Messe Frankfurt (HK) LtdMs Phyllis Tsang
Tel +852 2238 9901
Fax +852 2598 7887
music@hongkong.messefrankfurt.com
Messe Frankfurt (Shanghai) Co Ltd
Ms Vivian Lu / Ms Arlene Zhang
Tel +86 21 6160 8510 / 6160 8480
Fax +86 21 6168 0788
music@china.messefrankfurt.com

Stay tuned with usmusicchinamf
music-china

Subject to change, as of December 2022

Dates