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Factors of Our Ad Tech Business Growth
Our Ad Tech Business with unique features is continuously growing
Feature 1: Specializing in the smartphonesegment, a growing market< Estimate/forecast of programmatic market size by device (unit: 100 million yen) >Demand for PC

Demand for Smartphone

Feature 2: Open platform strategy
We have DSP and SSP within the company andhave direct contact with both advertisers andpublishers.
Advantages
・Functions can be developed/improved from multiple viewpoints
including opinions of advertisers and media
・Trials and effect validation of new functions can be quickly
completed internally

2013

2014

2015

2016

2017

2018

(Source: Joint survey by VOYAGE GROUP/Seed Planning in August 2015)

Feature 3: Open platform strategy
Connection with external SSP & DSP has beenproactively promoted for our DSP & SSP since theservice launch in April 2012.

Advantages
DSP「Bypass」
・Accumulation of knowhow on bidding & CPA optimization logic
in smartphone DSP
・Quick adjustment to new distribution technique in smartphone
DSP

SSP「adstir」
・The largest-scale inventory of smartphone ads in Japanacquired from the early stage of thestart of the services ahead of other companies
・Quick adjustment to advertising format unique to smartphone

Advantages
・DSP & SSP grew as products by winning in fierce market
competition・Both market expansion and competitor increase can be usedadvantageously→ Example: New competitor entry in DSP segment leads to thescale expansion of SSPCopyright © UNITED, inc. All rights reserved.

Flow of RTB Advertisement
Flow of RTB Advertisement Transaction until Closing [(1) to (4) below take place
within 0.05 second](1) Impression occurs(2) Through SSP, device (browser) information such as frame size and user ID is sent to DSP
as a bid request.
(3) Based on information of the bid request, an auction takes place at a preset price withinDSP, selecting the advertiser with the highest bidding price.
(4) The advertiser with the highest bidding price among DSPs wins the bidding and their ad isdisplayed.
Biddingprice¥70

Advertiser

Media/User

3

SSPDSP

¥80
¥60
¥50

3

¥90

4

¥70

1

2

¥80
¥60

SSP

DSP

3

SSP

DSP

¥60
Advantages for advertisers
Able to efficiently place ads for each impression
only to users they wish to display ads

Advantages for media
Able to offer ad space for bidding to multiple
advertisers and maximize profits

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