For Immediate Release
January 9, 2018
LIXIL Americas

LIXIL Unveils Exciting Innovations and Functional Design at KBIS 2018
American Standard, DXV and GROHE Introduce a Minimalist Modular Bath Collection, Plus
Customizable Shower Systems, Smart Toilet and Bidet Seats
ORLANDO, KITCHEN & BATH INDUSTRY SHOW (January 9, 2018) ― LIXIL Americas, a division of
LIXIL Corporation, a global leader in the housing and building industry, is launching innovative newproducts and advanced technologies here today. The new products are under the region’s flagshipwater technology brands American Standard, DXV, and GROHE, bringing unforgettable style andperformance to today’s bath and kitchen environments.
Key product highlights, outlined below, include two new revolutionary shower collections that offer
advanced performance and appealing style, a versatile luxury bathroom suite distinguished by uniquematerials and functional modern geometries, and new, technologically advanced toilets and bidet seatsthat transform the daily ritual of visiting the bathroom into a pampering and rejuvenating experience.
“American Standard, DXV and GROHE are unveiling smart new advancements at KBIS that use thepower of water to enhance peoples’ lives,” said Steven Delarge, president and CEO of LIXIL Americas.
“Through these innovations, each of these distinguished brands embraces our common mission andlong history of providing products that exhibit the best of quality, design, engineering, function andreliability,”
Employing first-to-market technology, the new Spectra+ Touch and Spectra+
eTouch showerheads from American Standard change spray patterns with asimple fingertip touch on the outside ring of the showerhead, making it easy
to customize the shower experience, even with wet hands. Taking advanced
touch technology one step further, the Spectra+ eTouch showerhead
includes a remote control to mount on any shower wall to provide a stylishand ergonomic solution for users who have trouble reaching the showerhead
due to age, height, or mobility restrictions.
American Standard Spectra+
Touch and Spectra+ eTouch

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Highlighting minimalist urban design, the new DXV Modulus collectionof bath fixtures, faucets, furniture and accessories creates simple, yetfunctional spaces with a selection of on-trend materials and artful lines.
The elegant products in this suite are modular in concept to provide
maximum flexibility in installation to bring high design to any project,from master bathrooms to compact powder rooms.
GROHE expands its popular SmartControl shower system with theelegant new GrohTherm SmartControl thermostatic trim. While using theDXV Modulus Collection

same intuitive push-and-turn buttons, it features a contemporary
minimalist design. Available in square and round designs, as well as inchrome, brushed nickel or moon white finishes, this shower control
system is an optimum solution for any bathroom ambience andinstallation setting.
Redefining personal comfort and hygiene, the DXV SpaLet AT200 LSsmart toilet features innovative new odor control functions that enhance
its current two-nozzle water-spray system, air dryer, hands-free flushing,

GROHE GrohTherm SmartControl

automated lid opening/closing, and seat heating performance: the Air
Shield deodorizer with a replaceable charcoal filter, and Room Refresh,
which utilizes pioneering Plasmacluster ion technology to purify the air in
the room after use.
The new American Standard Advanced Clean SpaLet bidet seats offer
affordably priced options featuring two self-cleaning nozzles, andadjustable choices for water spray strength, water temperature, massage
spray force, and seat heating, plus remote control operation, providing
users with a personalized cleansing experience.

DXV SpaLet AT200 LS Smart Toilet“The smart and stylish new bath and kitchen products we are showcasing
at KBIS demonstrate our commitment to deliver functional newtechnologies that enrich and beautify homes, workplaces andcommunities, truly changing how life is lived,” said Maha El Kharbotly,
chief marketing officer of LIXIL Americas. “In their own unique ways, theAmerican Standard, DXV and GROHE brands are showcasing a wide arrayof advancements that simplify and elevate the user experience.”

2American Standard Advanced
Clean Bidet Seat

LIXIL Americas is the exclusive sponsor of the 2018 KBIS Innovative Showroom Awards. A winner will bechosen from each of six categories, with one chosen as the overall Innovative Showroom. The winners
will be selected by an advisory board comprised of industry experts and announced at the KBIS show by
Brian Pagel, vice president, kitchen and bath group, Emerald Expositions, and Michael Donehey, national
director of showrooms, LIXIL Americas.
For more information on the products featured at KBIS, visit American Standard, DXV and GROHE todownload the brands’ KBIS 2018 Press Kit materials.

-Ends-ABOUT LIXIL
LIXIL is a global leader in the housing and building industry. Our unique portfolio spans everything fromtechnologies that revolutionize how we interact with water in our daily lives, to a full lineup of products andservices for housing and major architectural projects. Delivering core strengths in water, kitchen, housing,and building technologies, our brands including LIXIL, American Standard, GROHE, DXV, INAX, andPermasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than150 countries and employs more than 70,000 people, bringing together function, quality, and design to makepeople’s lives better and more delightful – wherever they are. Learn more at www.lixil.com,
facebook.com/lixilgroup and www.linkedin.com/company/lixil-group.
About LIXIL Group
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company containing LIXIL Corporation,
LIXIL VIVA CORPORATION and LIXIL Housing Research Institute, Ltd. The Group, which is led byPresident and CEO Kinya Seto, is involved in a broad spectrum of housing-related businesses, ranging fromthe manufacture and sales of building materials and housing equipment to the operation of home centers
and a network of homebuilding franchises, and comprehensive real estate service. LIXIL Group Corporation
posted ¥1.79 trillion in consolidated sales in FYE March 2017.
Note on Trademarks
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®

®

AT200 and SpaLet are registered trademarks of AS America, Inc.
™
™
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Spectra+ Touch , Spectra+ eTouch and DXV Modulus are trademarks of AS America, Inc.
®
GROHE SmartControl is a registered trademark of GROHE AG.
™
GrohTherm SmartControl is a trademark of GROHE AG.

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