HAMAMATSU
MONITORING REPORT
2 0 1 4 - 2 0 1 8

Hamamatsu UNESCO Creative City of Music
November 2018

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EXECUTIVE SUMMARY

Hamamatsu is a Creative City that has created a richly unique culture which prides itself of its world-class
entrepreneurs and industrial technologies. The city has developed as the “City of Industry” and the “City of Music”
where the locals have inherited diverse traditional cultures, and also takes advantage of its amassed talent andtechnology in community building. Hamamatsu has shown the diversity and potential of music in a way that can
only be done by a city where headquarters of world-renowned musical instruments makers such as Yamaha, Kawai
and Roland can be found.
In the midst of promoting Hamamatsu locally and internationally as the hub for the musical instrument industry andas a city that continues to build the community through cultural arts as well as promote projects to draw out thepotential power of music, Hamamatsu became a member of the UNESCO Creative Cities Network (UCCN) in thefield of music in December 2014.
In the four years since joining the UCCN, the city has promoted strategic projects based on the five basic policies
of international activities established as contributions to UCCN in addition to Hamamatsu’s longstanding initiatives
in providing opportunities for local residents to experience the wonders and enjoyment of music as well as initiatives
in exchanges based on music and fostering musical talent.

1.

Promotion of International Exchange through International Musical Events

2.

Realization of Cross-cultural Understanding and Cultural Diversity through Music

3.

Exchange and Nurturing of Musical Talents at an International Level

4.

Contribution as a Mecca of Sound Design

5.

Production of Fantasista, New Value Creators

In a city where its image of the future is based on “‘Creative City Hamamatsu, shining into the future’ built on civil
collaboration”, Hamamatsu aims to become a city where creative activities utilizing the culture and resources
unique to the local area actively take place, where new values, cultures and industries are created one by one, andwhere the quality of life is improving. The city will incorporate these aims into future endeavors.

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GENERAL INFORMATION

2.1

Name of the city : Hamamatsu

2.2

Country : Japan

2.3

Creative field : Music

2.4

Date of designation : December 1, 2014

2.5

Date of submission of the current report : November 30, 2018

2.6
		Entity responsible for the report :Creative Cities Operations Promotion Group,		

Hamamatsu City Creative Cities & Cultural Promotion Division

2.7

Date of submission of previous reports : N/A

		

2.8

Contact :Mitsuo Suzuki, Director for Creative City Promotion,

		

Hamamatsu City Creative Cities & Cultural Promotion Division

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3.1

CONTRIBUTION TO THE NETWORK’S GLOBAL MANAGEMENT
Number of UCCN annual meetings attended in the last four years : Four times(7 in total; participated as an observer in the November 2011 Seoul (Korea) meeting, September 2013
Bologna (Italy) meeting, September 2014 Chengdu (China) meeting)May 2015		
Kanazawa, Japan
September 2016Östersund, Sweden
June 2017		
Enghien-les-Bains, France
June 2018		
Kraków and Katowice, Poland

3.2

Participation in Sub-network Meetings
January 2015
December 2015
March 2017
October 2017
February 2018
November 2018

Glasgow, UK
Hamamatsu, Japan
Adelaide, Australia
Katowice, Poland
Kingston, Jamaica
Mannheim, Germany

3.3

Hosting of a UCCN annual meeting : Never hosted before

3.4

Hosting of a working or coordination meeting addressed to one or more specific
UCCN creative field representatives : December 2015 Sub-network Meeting
Participating cities(including cities whose applications were still pending):
Bologna, Seville, Glasgow, Ghent, Brazzaville, Hannover,Mannheim, Adelaide, Idanha-a-Nova, Katowice, Kingston,
Salvador, Tongyeong, Lucca, Hamamatsu

3.5

Hosting of an international conference or meeting on specific issues salient to theCreative Cities with a large participation of members of the Network :December 2015

2015 World Creative City Forum in Hamamatsu

Participating cities (including cities whose applications were still pending):
Bologna, Seville, Glasgow, Ghent, Brazzaville, Hannover, Mannheim, Adelaide, Idanha-a-Nova,
Katowice, Kingston, Salvador, Tongyeong, Lucca, Sapporo, Nagoya, Hamamatsu

December 20162016 Sound Design Symposium in Hamamatsu

Participating city : Hannover

3.6

Financial and/or in-kind support provided to UNESCO’s Secretariat in order toensure management, communication and visibility of the UCCN : N/A

3.7

Membership of the Steering Group and period : N/A

3.8

Participation in the evaluation of applications(number of applications evaluated per year) : 2015 1 city, 2017 3 cities

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MAJOR INITIATIVES IMPLEMENTED AT THE LOCAL LEVELTO ACHIEVE THE OBJECTIVES OF THE UCCN

Hamamatsu has established the following initiatives to achieve the objectives of the UCCN.

I.

Make creativity an essential component of urban development, notably throughII.

Strengthening the creation, production, distribution and enjoyment of cultural goods

partnerships involving the public and private sectors and civic society;and services and fostering the creative economy;

III. Improving access to and participation in cultural life as well as the enjoyment of
cultural goods and services, notably for marginalized or vulnerable groups
and individuals, including women and youth;

IV. Developing hubs of creativity and innovation and broadening opportunities
for creators and professionals in the cultural sector;

V.

Integrating culture and creativity into local development strategies and plans;

VI. Improving awareness-raising on the UCCN and the role of culture

and creativity in sustainable urban development and supporting research
and analysis in this particular field.

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4.1

Establishment of Organizations for the Promotion of “Creative City Hamamatsu”

4.1.1 Hamamatsu Creative City Promotion Council (I, V)
In 2014, a new organization called the “Hamamatsu Creative City Promotion Council” was founded in cooperation
with enterprises, various organizations and government bodies in order to promote development as a creativecity. Along with this organization, the Expert Committee on Music was also established and discussions about
the promotion of music culture, the promotion of the music industry and the nurture of musical talents also took
place.
    Hamamatsu Creative City
Promotion Council

  Expert Committee on Music

4.1.2

Shizuoka University of Art and Culture, Hamamatsu Cultural Foundation,
Hamamatsu Chamber of Commerce and Industry,
Association for Creative City Hamamatsu, Hamamatsu City
Shizuoka University of Art and Culture, Yamaha Corporation,
Kawai Musical Instruments Mfg. Co. Ltd., Roland Corporation,
Hamamatsu Symphony Orchestra, Hamamatsu Philharmonic Orchestra,
Hamamatsu City Band Federation, Hamamatsu City Choral Federation,
Hamamatsu Citizens Band Association, Hamamatsu Gakugei High School,
Hamamatsu Cultural Foundation

UNESCO City of Music Hamamatsu Executive Committee (I)As a result of Hamamatsu’s membership in the UCCN, the city launched an executive committee composed ofmusical instrument manufacturers, academic institutions, organizations from the fields of economic, culture,
tourism and international relations, and government bodies to carry out a leading project from 2015 to 2017. The
projects organized by the executive committee will be discussed in section 5.1.

UNESCO City ofMusic Hamamatsu
Executive Committee

Hamamatsu Cultural Foundation, Shizuoka University of Art and Culture,
the Graduate School for the Creation of New Photonics Industries,
Yamaha Corporation, Kawai Musical Instruments Mfg. Co. Ltd.,
Roland Corporation, Hamamatsu Agency for Innovation,
Hamamatsu Chamber of Commerce and Industry,
Japan External Trade Organization (JETRO) Hamamatsu Trade Information Center,
Hamamatsu Visitors and Convention Bureau,
Hamamatsu Foundation for International Communication and Exchange,
Hamamatsu City

4.1.3 Hamamatsu Arts & Creation (IV, VI)
The city launched the “Hamamatsu Arts & Creation” in April 2018, an intermediary organization that will give
professional support for the revitalization of creative cultural activities initiated by local residents. Through thesupport of professionals, the city will aim to influence community building, tourism promotion, education, welfare
and other sectors with the effect of cultural art, as well as aim for economic independence of cultural activities,
promotion of creative industries and resolution of local problems.

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4.2

Solving Local Issues through the Creativity of Local Residents –“Our Creative Hamamatsu” Project (I, VI)

This project was launched to foster and support initiatives planned and organized by civic groups and companies
in order to draw out residents’ creativity and work together for the realization of a creative city. Since its inception
in 2012, the project has received 440 suggestions and has adopted 222 initiatives so far. With the help of thelocal residents, a diverse set of initiatives, not just in the field of music, were made to increase the quality andrichness of people’s lives.
<Examples of initiatives>■ ARSNOVA Project by the Takeshi Culture Center
Organization : NPO Creative Support Let’s
The organization presented new proposals regarding independence and social
involvement for people with disabilities through recognizing disability as
individuality, and artworks and performances by PWDs.

■ Pick-and-Eat Project
Organization : Insect Eating Club
Increased appreciation for food ingredients and opportunities to protect the richnatural environment of Hamamatsu through activities like picking and eating
firsthand "food ingredients" that are not available at shops such as cicadas,
grasshoppers, and gobies.

■ Promotion of Forest Resources
and New Product Creation Project
Organization: New Tenryu Project
Forest guide tours as well as forestry exhibitions have been carried out to raiseawareness about the value and issues of the forests from Hamamatsu City’s
Tenryu region, an area that suffers from problems such as the decreasing
forestry industry workforce.

4.3

Projects Promoting Music Culture of Local Residents –Concerts in public spaces (I, III)

Downtown concerts are held 30 times in a year in outdoor spaces within the main city. Music events such as the
Hamamatsu Jazz Week and the Yaramaika Music Festival are also organized by local residents and companies
every year in the autumn season.
Number of people who attended concerts
Fiscal Year

2014

2015

2016

2017

Downtown concerts

27,40022,22524,25018,900Hamamatsu Jazz Week

13,14014,05016,000

9,252

Yaramaika Music Festival

30,87031,25231,85429,080※In FY 2017, a number of concerts were cancelled due to typhoons.

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4.4

Projects that Foster Art and Culture Talent

4.4.1

Hamamatsu ACT City Academy of Music (III, IV)

Under the ACT City Academy of Music’s Academy Course, which fosters musical talent who could perform on thelocal and global stage, the academy holds the Hamamatsu International Wind Instruments Academy and Festival.
Meanwhile under its Community Course, which was developed to immerse the public with music culture, theacademy holds educational seminars for those who would like to host a music concert and music seminars forchildren, and it also dispatches musical instructors to schools.
Fiscal Year

2014

2015

2016

2017

No. of Academy Course students

122

120

112

111

No. of Community Course students

1,717

2,872

2,773

2,440

No. of times musical instructors were dispatched

251

251

372

450

4.4.2

Junior Orchestra Hamamatsu and Junior Choir Hamamatsu (III)To foster the next generation of talent who will shoulder the next era of music culture, the city promoted theJunior Orchestra and Junior Choir training projects. The two groups are comprised of students from third grade
elementary school to third year high school.

4.4.3

Music Appreciation Class for Children (III)In order to create opportunities for children to be exposed to high-quality real music at an early age, the city holds
an annual class for every fifth grade elementary school student in the city (around 7,500) which allows them toexperience a performance by a professional orchestra.

4.5

Foster the Creative Industry

4.5.1

Hamamatsu Musical Instruments Makers Festival (II, IV)

The city held a festival which focused on the technological and creative
strengths of craftsmen, engineers and designers from musical instrument
manufacturers located in Hamamatsu. There were musical instruments
exhibitions, instrument making workshops, a piano dismantling show, concertsand many more activities during the festival.
Festival date : December 5–6, 2015

4.5.2

Shared Exhibit at the Musical Instrument Fair, and the NAMM Show (II)In order to support the cultivation of sales channels of small and medium enterprises associated with instrumentsfrom Hamamatsu and to increase their presence both in and out of Japan, the city set up a booth at the “MusicalInstrument Fair”—the largest instrument trade fair in Japan—and at the “NAMM Show” in the US.
Exhibition history:

Musical Instrument Fair – 4 companies in 2016, 4 companies in 2018 (held every two years)
NAMM Show – 5 companies in 2016 according to the mayor’s speech,
7 companies in 2017 and 5 companies in 2018.

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4.6

Intercultural Understanding through Music and Initiatives Towards Interculturalism –Hamamatsu Museum of Musical Instruments (II, III)The Hamamatsu Museum of Musical Instruments opened its doors in 1995 as Japan’s first public musicalinstruments museum. Based on the concept “to exhibit the world’s musical instruments from unbiased and equal
perspective”, the museum holds a collection of musical instruments as well as related materials from around theworld, and works to promote projects that deepen understanding of interculturalism through music. The museum
is devoted not only in exhibiting its 1500 musical instruments but also in holding educational activities inelementary schools. Furthermore, the museum holds around 30 lecture concerts and workshops in a year and has
made CDs and DVDs using the instruments in their collection. As a result, the museum received the prestigious
Koizumi Fumio Prize for Ethnomusicology in 2014 for all their work. After joining the UCCN, the museum greatly
enhanced its exhibition equipment to strengthen information sharing to the world. In April 2016, the museum reopened after some renovations and by June 2018 the total number of visitors exceeded 2 million.

Fiscal Year

2014

2015

2016

2017

No. of visitors

86,60596,236

88,13987,370No. of participants in classes in elementary schools

1,103

2,144

2,583

2,363

(No. of times classes were held)

〔3〕

〔8〕

〔7〕

〔5〕

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5.1
5.1.1

MAJOR INITIATIVES IMPLEMENTED THROUGH INTER-CITY
COOPERATION TO ACHIEVE THE OBJECTIVES OF THE UCCN
Promotion of Hamamatsu, UNESCO City of Music2015 World Creative City Forum in Hamamatsu (I, V, VI)

The city held the World Creative City Forum in cooperation with other UCCN member cities in the field of music.
Along with the presentation of practices by the 7 UCCN member cities in the field of music, the city also
welcomed guests such as Fete de la Musique founder Mr. Jack Lang (Former French Minister of Culture), andfounder of the Creative Cities Network Mr. Koichiro Matsuura (the 8th Director-General of UNESCO), and many
discussions took place during the forum. With the approval of the member cities, all participants adopted the “TheHamamatsu Agenda: in pursuit of diversity and creativity in music” plan.
Date :
December 4, 2015
Theme : Towards the realization of cultural diversity communicated throughmusic and the search for new creativity in music
No. of participants: 203 people
Participating cities: Refer to 3.59

5.1.2

2016 World Music Festival in Hamamatsu (I, III, VI)
This was a music festival held in cooperation with UCCN member cities in thefield of music, to realize the “cultural diversity through music” theme of the“Hamamatsu Agenda”. Apart from the main concert, mini concerts were held for
four days in public spaces in the city center, shopping malls and jazz bars which
let the residents experience a diversity of music from around the world.
Date :
November 3–6, 2016
Theme :Creating a new music culture that resonates with the world
Music Director :Jun Miyake
No. of visitors :20,054 people
No. of performers : 36 groups (organizations and individuals), from 19 countries,
approximately 600 people(of which 119 people are from overseas)
Participant cities : The UCCN member cities in the field of music(Seville, Bologna, Ghent, Brazzaville, Hannover, Mannheim,
Adelaide, Idanha-a-Nova, Katowice, Kingston, Liverpool,
Salvador, Tongyeong), seven other countries

5.1.3

Sound Design Symposium in Hamamatsu 2016 (I, V, VI)

This symposium was held with “Sound Design” as the keyword, to realize the “new creativity in music” theme of
the “Hamamatsu Agenda”. The potential of sound in other fields such as medicine, education and environment
was discussed, along with the presentation of the advanced case study by Hannover which has been tackling
hearing problems.
Date :
Theme :
Participating city :No. of participants :5.1.4

December 16, 2016
Becoming a Sound Design City:
A Future Vision of Sound and People in ResonanceHannover154 people

2017 Sound Design Festival in Hamamatsu (I, II, III, IV, VI)
The cit y held a festival where residents could tangibly experience thepossibilities of “Sound Design” during the 2016 Sound Design Symposiumin Hamamatsu. Making the best use of the special quality of Hamamatsu
as a hub for the musical instrument industry, the city organized the latest
domestic and fo reig n sound - related pr oducts, ar t wo r ks and musicalinstruments, performances by artists and workshops. Also, the city held thesound hackathon “Hamamatune” as a pre-event in October 14 and 15 with theaim to create a creative industry.
Date :
Theme :
No. of exhibitors :No. of exhibitions :Collaborating cities :No. of attendees :December 9–10, 2017
What is SOUND DESIGN?
25 groups
64 exhibitions
Bologna, Hannover, Kobe, Nagoya
5,332 people

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5.2

Music Culture Exchange Project

5.2.1

Hamamatsu International Piano Competition (2015, 2018) (III, IV)
The Hamamatsu International Piano Competition is held ever y 3 years
star ting from 1991 with the objective to give young pianists a chanceto spread their wings into the world. W inning contestants will receive
the chance to per form in over 20 concerts inside and outside of Japan.
Previous winners including Seong-Jin Cho (2009 winner, 2015 International
Chopin Piano Competition winner) have become renowned performers andteachers. The unique features of this competition are the various citizenlevel initiatives such as volunteering activities for the residents, homestays
for the pianists, and school and home concerts by the pianists who havecompleted the competition.
The 9th Competition Statistics
Date :
November 21–December 8, 2015
No. of applicants :449 (42 countries, 1 region)
No. of concerts and events attendees :
153,183
No. of school concerts conducted (No. of guests) : 11 (4,164)
No. of home concerts conducted (No. of guests) :11 (337)※The 10th competition will be held from November 8–25, 2018

5.2.2

Hamamatsu World Youth Music Festival (2014) (III)The city held a music festival inviting youth music organizations both from within the country and abroad toHamamatsu City to promote cultural exchanges with the residents and local youths as well as international
goodwill through music. For the final concert, there was a choir made up of all the performing groups withapproximately 530 people performing on stage.
Date :
August 15–17, 2014
Performers from abroad (city name or country name) :Bologna, Hong Kong, Taiwan, Korea, Malaysia
No. of attendees : 5,240 people
Performers :1,428 people (of which 224 people are from overseas)

5.2.3

APBDA (Asia and Pacific Band Directors' Association) Convention (2018) (III)The APBDA, founded by the 12 Asia-Pacific member countries of the UNESCO-recognized WASBE ( World
Association for Symphonic Bands and Ensembles), held its 20th commemoration convention in Hamamatsu. With
the aim of improving the level of wind instrument music as well as the exchanges between the people engaged inthem from Asia, the convention held events such research presentations related to wind instruments, speeches
and concerts.
Date :
July 19–22, 2018
Performances from abroad (city name or country name) :Australia, China, Korea, Singapore,
Taiwan, Hong Kong, Macao
No. of attendees : 9,939 people
Performers :2,457 people (of which 936 people are from overseas)

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5.3

Music Culture Cities Exchange Project

5.3.1

Exchanges Based on the 2014 Memorandum of Musical Culture Exchange with Bologna (I, IV)
Bologna and Hamamatsu Cit y signed a memorandum of music culture
exchange on April 2014 to work towards the progress of music culturep r o m otio n and r ev it aliz atio n . T he cities o rganize d m e etings such ase xc h a n g e s b e t w e e n m u si c i a n s a n d y o u t h m u si c o r g a n i z a t i o n s , a n d
information exchanges about teaching methods by relevant parties from themusic education field. Also, 10 students have participated in the exchange
study abroad between Shizuoka University of Ar ts & Culture located in
Hamamatsu and Bologna University so far.

5.3.2

Exchanges Based on the 2016 Certificate of Musical Culture Exchange with Hannover (I, IV)

Hannover and Hamamatsu City signed a certificate of music culture exchange on October 2016 for mutual
cooperation in three fields: international music projects, the fostering of high-level musical talents and thepromotion of the creative industries. Both cities held various exchanges such as the speech given by a Yamaha
researcher at the Hannover Digital Sound Conference, the presentation on practices at the 2016 Sound Design
Symposium in Hamamatsu, and the string instrument lessons and concerts for the Hamamatsu Junior Orchestra
by Hannover’s NDR Radiophilharmonie members.

5.4

Others5.4.1

Creative Cities International Exchange Project “Creative Travel to  Japan” (VI)In October 2016, the city held a promotional event, in cooperation with
UCCN member cities, at the UNESCO headquarters cooperation to show the
wonders of the UNESCO Creative Cities. Hamamatsu held an exhibition, witha performance by Akiko Ebi, the Chairperson of Jury for the 9th Hamamatsu
International Piano Competition and an international pianist based in Paris, anda panel introducing instruments by Yamaha, Kawai, and Roland.

5.4.2

Participation in Creative Cites Network Japan (CCNJ) (VI)In January 2013, the Creative Cites Network Japan (CCNJ) was established to facilitate cooperation andexchanges between local governments from Japan that promote the Creative Cities initiative. Hamamatsu has
been a member of this network since its establishment. In 2018–2019, Hamamatsu will serve as the Secretariat
and will coordinate the network composed of approximately 160 members.

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PROPOSED ACTION PLAN FOR THE FORTHCOMING
MID-TO-LONG TERM PERIOD OF FOUR YEARS

6Creating new values～synergy born from a diverse collaboration of people, resources, ideas～
In the four years since joining the UCCN, the city has promoted projects based on the five basic policies ofinternational activities.

1.

Promotion of International Exchange through International Musical Events

2.

Realization of Cross-cultural Understanding and Cultural Diversity through Music

3.

Exchange and Nurturing of Musical Talents at an International Level

4.

Contribution as a Mecca of Sound Design

5.

Production of Fantasista, New Value Creators

In the next four years, to comprehensively promote the 5 basic policies, the city will be making an effort to takeon challenges to find new creative synergies while aiming to expand the potentials of sound. As a Creative Cityof Music, the city will develop diverse collaborations on a local and international level with “Resonance” as the
keyword.
This means that Hamamatsu will contribute to the completion of UCCN’s mission and the UN’s 2030 agenda byspreading the city’s influence across the region through the results of strengthening cooperation between thecity and the UCCN member cities at home and abroad and in other fields, and enhancing promotion systems anddevelopment of creative talents.

6.1

Local Level Initiatives to Achieve the Objectives of the Network

6.1.1

Strengthening the Support Systems for the Creative Activities of Residents /Hamamatsu Arts and Creation

In order to utilize the power of cultural arts for the development of the city, the city will further encourage creative
activities, with the Hamamatsu Arts and Creation as the focus, initiated by residents. The city will formulate aplan to comprehensively and strategically promote and support the creativity showcased by residents throughthe “Our Creative Hamamatsu” Project.

6.1.2

Creation of a Training Facility for the Next Generation of Musical Talents /Establishment of the Civic Music Hall

The city will aim to establish a Civic Music Hall that will be ready for use in FY 2020 for the objective of creatinga place to nurture next generation of musical talent, and show the fruits of residents’ musical and culturalactivities and academic studies. It will play a role in helping children appreciate music culture and to raise the next
generation to support the urban development of Hamamatsu as a capital of music.

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6.2

International Level Initiatives to Achieve the Objectives of the Network

6.2.1

The Challenge of Expanding the Potentials of Sound /The Pursuit of Sound Design

The discussions on the potentials of sound were deepened at the 2016 Sound Design Symposium in Hamamatsu
while many people experienced art and products demonstrating the potentials of sound at the 2017 Sound
Design Festival in Hamamatsu.
For the next step, based on the special quality of Hamamatsu, the music and sound industries, the city will
expand the infinite potentials of music and sound in other areas such as medicine, education, welfare andenvironment while strengthening cooperation with the UCCN member cities in the field of music as well asother fields like design and media art. The city aims to promote the use of sound in solving local issues and newindustries, and contribute further to international society as the mecca of sound design.

6.2.2

Hamamatsu Resonance Creation Project(Cultural Programs for the 2020 Tokyo Olympics and Paralympics)

The city established a project team comprised of the executive committee made of relevant parties such as
the cultural, industrial, tourism organizations, and instrument makers and specialists. The city also planned astrategic project called the Hamamatsu Resonance Creation Project with a kick-off event in 2018, a pre-event in
2019, and the main event in 2020. Furthermore, the city will cooperate with the relevant parties and specialists
to move forward with the project even after 2020. Bringing in to focus how music constantly has a way to movepeople’s hearts and make people resonate with each other (empathy and a sense of unity of people from different
backgrounds, a connection through collaboration), the city will implement projects based from the following pointof views and generate a synergy of creativity.
1.

The realization of a harmonious society through the “resonance” between people.

2.

The promotion of initiatives which unites the region through encouragementof industry-academic-government cooperation.

3.

The creation of new values through the cooperationof different fields such as music and arts, design, and science.

6.3

Estimated Annual Budget for Implementing the Proposed Action PlanAs the budget has not yet been decided, the city cannot concretely point out how much the annual budget
will be, however it is expected that it will be roughly equal to the FY 2018’s budget scale.
FY 2018

6.4

Creative Cities and Cultural Promotion costs : Approximately 2,131,000,000 Yen

Plans for Communication and Raising Awareness・ Information will be released through the Creative Cities Hamamatsu website, Facebook, Hamamatsu Arts andCreation, and the Hamamatsu Cultural Foundation websites.
・ Hamamatsu will promote the significance of the work of the UCCN and will work towards raising awareness of
the local stakeholders and residents through the joint ventures of industries related to Creative Cities and themass media.
・ The city will also be proactive in publishing news in the UCCN website.
・ As the Secretariat of CCNJ (2018-2019), the city will contribute to the development of the network by raisingawareness about UCCN to local governments who are interested in Creative Cities and supporting them bygiving them advice and cooperation regarding the membership application.

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