News Release
June 9, 2021

Coca-Cola Bottlers Japan Inc.

Coca-Cola Bottlers Japan participates in the collaboration project to set up
specially designed empty container collection box in the City of Hita
～Promoting measures to reduce marine plastic pollution and recycle more resources～

Ceremony to unveil the empty container collection box
designed in collaboration with “Attack on Titan”
On Wednesday, June 9th, 2021, Coca-Cola Bottlers Japan Inc. (Headquarters in Minato-ku, Tokyo; Representative
Director & President Calin Dragan; hereafter "CCBJI") joined the members of The Nippon Foundation’s “CHANGEFOR THE BLUE” project to participate in a ceremony held in the City of Hita (in Oita Prefecture) to unveil the newly
installed empty container collection & recycle box specially designed in collaboration with the “Attack on Titan”
animation team.

A local project named “CHANGE FOR THE BLUE in Oita” was formed for the purpose of promoting the environment
beautification around the areas where vending machines are installed by making the consumers more aware of the needto distinguish empty container collection boxes set up next to vending machines from general trash bins and stop using
these boxes to disposing of any types of garbage other than used empty beverage containers. The organizers hope that
this project will ultimately help contribute to the reduction of marine plastic pollution.
Prior to the unveiling ceremony, four students from Oita Junior College, Hiramatsu Educational Group dressed as theSurvey Corps characters that appear in “Attack on Titan” conducted a survey on April 29 to check the cleanliness of theenvironment of three locations around Hita Station where empty container collection boxes were set up next to CocaCola vending machines and see whether there were any other types of garbage thrown into these boxes or not.

Amongthese three locations, the location that appeared to be in need of improvement the most was chosen as the site to place
the original empty container collection box designed in collaboration with the “Attack on Titan” animation team as an
impactful visual tool to raise the consumers’ awareness about proper handling of waste and marine plastic pollution.
A follow-up survey is planned to be conducted on this site to compare the cleanliness of the environment “before” and“after” installing the new empty container collection box and observe the changes in the consumer behavior, and use
the survey results to continue raising the social awareness on inappropriate waste dumping.
“CHANGE FOR THE BLUE” is a community-based project extended from The Nippon Foundation’s “UMI TO NIPPON
Project” aimed at building stronger bond among people who deeply care about preserving the marine ecosystem andhanding over cleaner oceans to the next generation. Coca-Cola Bottlers Japan intends to continue supporting thisinitiative in hopes of educating the students and future generations about the actual conditions of marine
environment and raising their awareness on the importance of using the empty container collection boxes set up
next to vending machines appropriately to improve the recycling rate of recyclable waste materials.
■ Overview of the empty container collection box featuring the “Attack on Titan” character design
・Set up period (current schedule): June 9 (Wed) - November 22 (Mon), 2021
・Location: Next to the vending machine installed in front of the noodle shop named Dairyu Ramen Kuratatsu(13-4, Motomachi, Hita, Oita)
・For more details, click the link below to access the project’s official website:
https://obs3ch.tv/cp/change_for_the_blue/shingeki/【CHANGE FOR THE BLUE】

This project was launched in November 2018 as part of The Nippon Foundation “UMI TO NIPPON Project" with aspecific aim to encourage all the people in Japan to consider marine plastic pollution as their personal matter andraise the awareness of the entire society about the importance of “stopping to dump any more waste into theoceans”.
※Please note that the information contained in the news release is current as of the date of release. Certain
information may have changed since the date of release.

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