April 4, 2024

Travel Trends in Golden Week 2024 (April 25 to May 5)
JTB has summarized the outlook for travel trends among people planning overnight or multiple-night travel
during the Golden Week (hereafter referred to as “GW”) between April 25 and May 5, 2024. This report is acompilation of data about overnight or multiple-night travel made by Japanese travelers estimated based on
various economic trends, consumer behavior surveys, transportation and tourism-related data, and surveys
conducted by the JTB Group. The survey has been conducted on an ongoing basis since 1969.

⚫ The total number of travelers during GW is expected to be 23.32 million(101.8% year-on-year), and the projected total travel expenses are 963.0
billion yen (111.2% year-on-year)⚫ The number of domestic travelers is estimated at 22.8 million (100.9% yearon-year), the average cost of domestic travel at 36,100 yen (103.7% year-onyear), and the total domestic travel spending at 823.1 billion yen (104.7%
year-on-year)⚫ The number of overseas travelers is expected to be 520,000 (167.7% yearon-year), the average cost of overseas travel to be 269,000 yen (104.7% yearon-year), and the total overseas travel spending to be 139.9 billion yen(175.6% year-on-year)[Domestic Travel]- The number of travelers is projected to remain at the previous year level partially due to theimpact from price hikes while there are favorable conditions with the sharp rise of stock
prices.
- The average travel cost (per capita) is expected to increase due to price hikes.
- Many popular travel destinations are relatively nearby, but compared to the previous year,
the destinations tend to be spread out, and in terms of transportation, travel by railway andair are projected to increase.
[Overseas Travel]- The number of travelers is expected to recover to the 80% to 90% pre COVID-19 pandemic
level (excluding 2019 when GW was a 10-day consecutive holiday). Since the end of theentry-exit border control measures for COVID-19 was announced right before GW in theprevious year, a certain number of people are assumed to have given up overseas travel,
and a rebound is expected.
- The average travel cost (per capita) is projected to increase mainly due to the weak yen
and price hikes.
- The intent to travel is high, but due to the sharp rise in travel costs, popular destinations are
nearby, and Asia is particularly popular.
- 1 -(Figure 1) 2024 GW travel trend estimates

1. 2024 GW Calendar and Travel Trends
2024 GW Calendar

Target dates for the survey (based on departure date)

GW 2024 will be the first GW following the downgrading of COVID-19 to a Class 5 infectious disease on
May 8, 2023. This year’s GW calendar has a three-day long weekend from Saturday, April 27 to Monday,
April 29 (national holiday) and a four-day long weekend from Friday, May 3 (national holiday) to Monday,
May 6 (substitute national holiday). Taking Tuesday, April 30, Wednesday, May 1, and Thursday, May 2, off, atotal of 10 consecutive days off from Saturday, April 27, is possible. The survey mentioned earlier was
designed to capture detailed findings on travel intentions, including homecoming trips, for GW 2024 (April 25
to May 5).
Regarding whether or not people will travel during GW, 26.5% of the respondents said they will (acombined score of those who will and probably will go somewhere), which is the same as last year. The prepandemic score for 2019 was 26.3%, indicating that travel intentions have recovered to the same level as
before COVID-19 this year as well (Figure 2). By gender and age, the younger the age group, the higher thetravel intention is for both men and women compared to last year when the travel intentions notably
recovered across all age groups (Figure 3). The breakdowns of respondents with travel intentions were40.5% of men, up 0.3 points, and 39.8% of women, up 2.5 points, among those aged 29 and younger, and14.5% of men, down 5.0 points, and 14.1% of women, down 0.5 points, among those in their 70s.
The most common reason for not traveling was “Everywhere is crowded during GW” (47.2%), up 4.7
points from the previous year. Next in line were financial reasons such as “Travel cost is higher during GW”(33.7%) and “I cannot afford to travel” (24.0%). Since the answer, “I relax at home during GW every year”(18.6%) is a new choice, the data is for reference purposes only, but compared to a similar answer for theprevious year, “I want to relax at home” (26.1%), there was a 7.5-point decrease (Figure 4).

－2－(Figure 3) Intention of travel during GW(Figure 2) Intention of travel during GW(single answer, N=10,000)[Reference value]％
Will go somew here
Will go somew here
Probably w ill go somew here
Won't go anyw here
Probably w on't go anyw here
Won't go anyw here

2019
(before pandemic)

YoY

26.5
10.8
15.7
73.6
35.3
38.3

(by gender and age, single answer, N=10,000)

0.0
- 0.3
＋0.3
＋0.1
- 0.8
＋0.9

26.3
12.1
14.2
73.7
32.7
41.0

(Figure 4) Reasons for having no intention to travel
during GW this year
(multiple answers, N=7,351)%

YoY

Everywhere is crowded during GW

47.2

＋4.7

Travel cost is higher during GW

33.7

＋2.6

I cannot afford to travel

24.0＋9.5 *1

I relax at home during GW every year

18.6

- 7.5 *2

I can't take days off from work

14.1

＋2.3

I'll travel at other times of the year

13.7

- 0.6

I don't feel like going anywhere for no particularreason

11.0

- 0.6

I don't have a particular place I want to visit

10.7

- 0.8

I can't leave home because of some reason

7.4

＋1.0

My days off do not match my family's or friends'
6.7
0.0
days off*1 Reference value since the choice changes from the previous year's choice"I cut back on spending because I earn less"*2 Reference value since the choice changes from the previous year's choice"I want to relax at home"

The 2,060 respondents for the survey who said they will or probably will go somewhere in GW were asked
for details about their trip. This year, the most popular option, selected by 21.8% of the respondents, was “I’llspend more days on travel than last year” and significantly exceeded “I’ll spend fewer days on travel thanlast year” (8.6%) unlike the previous year when COVID-19 may still have had an effect on the decision to
travel during GW since the end of the entry-exit border control measures for COVID-19 was announced rightbefore GW. In addition, “I’ll go to a farther place than last year” (13.9%) exceeded “I’ll go to a closer placethan last year” (8.2%) by 5.7 points. This result shows more people are looking to travel longer and farther
than the previous year (Figure 5).
(Figure 5) Details about the trip during GW (Multiple answers, N=2,060)
I'll spend more days on travel than last year

（複数回答、N＝1,930）（選択項目は一部を抜粋）
I'll spend fewer dayson travel than last year
I'll go to a farther place than last year
I'll go to a closer place than last year

（図表 11）旅行日数

I plan to spend more money to spend a more luxurious holiday than last year
I plan to spend more money to spend a more simple holiday than last year
I'll go out more often during GW （単一回答、N＝1,861）
than last year
I'll go out less during GW than last year
I want to go out by car regardless of gas prices
I want to avoid using a car because of high gas prices

－3－

％
21.8
8.6
13.9
8.2
12.1
10.1
10.2
4.6
16.7
4.4

2. Golden Week Domestic Travel Trends
The number of domestic travelers is estimated at 22.80 million (100.9% year-on-year), the average costfor domestic travel at 36,100 yen (103.7% year-on-year), and the total domestic travel spending at 823.1
billion yen (104.7% year-on-year) (Figure 1).
We analyzed the trends of 1,964 respondents who selected domestic destinations out of the respondents
to the main survey (2,060) about travel during GW this year.
Departure date for travel: “Friday, May 3 (national holiday)” (20.8%) was the most common response,
followed by “Saturday, April 27” (16.6%), suggesting that there are two peak dates for departure for travel inthe three-day weekend earlier in GW and the four-day weekend later in GW (Figure 6).
Travel duration (days): Overall, “Overnight" (37.7%) was the most common choice, but this was a 1.2-point
drop from the previous year. While the score of 2 nights” (33.9%) increased by 0.2 points, those of “3 nights”(17.1%) went up by 1.7 points. Perhaps because it was easier to take more days off due to the calendar lastyear, the number of respondents who selected 6 nights or longer slightly decreased (Figure 7).
Travel purposes and motivation (overall): “Spend time with family” (31.7%) was the most popular
selection, followed by “Relax and unwind” (28.9%) and “Enjoy meals and local cuisine” (28.5%) (Figure 8).
Destinations (domestic): “Kanto” (20.1%) was the most popular destination, followed by “Kinki” (16.7%)
and “Tokai” (12.8%) (Figure 9).
As reasons for selecting the destination, “There’s somewhere I want to visit” (45.2%) was the most common
reason for selecting the destination, up 2.8 points from the previous year, followed by “I can go there by mycar or rent-a-car” (21.0%) and “It is my hometown” (18.4%). In addition, although the percentage is small,“The destination does not seem to be crowded with tourists” (7.0%) enjoyed the largest growth with a 4.5point increase from the previous year (Figure 10). Observing travel destinations by area of residence, thepercentages of intra-regional travel, i.e., travel destination and place of residence are in the same area, wereover 60% in the two areas, “Hokkaido” (62.5%) and “Kyushu” (60.7%), while the percentages were 30.2% in“Kinki” and 31.1% in “Kanto.” This result suggests popular travel destinations spread to neighboring regions(Figure 11). Compared to the previous year, the percentage of intra-regional travel was down in Hokkaido,
Kinki, Chugoku and Shikoku, and Kyushu. On the other hand, the percentage of intra-regional travel went up
in Tohoku, Kanto, and Chubu, indicating different characteristics depending on the region (Figure 12).
Travel companions: “Family travel with children (up to those in junior high)” (25.0%) scored the highest, up
by 1.7 points from the previous year, followed by “Married couples only” (22.9%) and “With friends,
acquaintances, or a partner” (15.8%) (Figure 13).
Travel cost per capita: Overall, “10,000 to under 20,000 yen” (20.2%) and “20,000 to under 30,000 yen”
(20.2%) ranked first with the same percentage but both saw a decline from the previous year. These choices
were followed by “40,000 to under 50,000 yen” (17.5%), up 3.6 points from the previous year. The total scoreof 30,000 yen or more increased by 4.7 points from the previous year, which shows the overall increasing
trend (Figure 14).
Transportation used: “Private car” ranked top at 55.3% followed by “JR Shinkansen” (23.8%) and “JR local
services, private railways” (19.7%). By category, “Private car, rent-a-car” declined by 1.0 point while“Railroad” increased by 2.2 points and “Airplane” increased by 3.1 points (Figure 15).
－4－

Accommodations used (*Multiple answers are accepted from this year): “Hotel” (60.8%) was the mostpopular choice. This was followed by “Japanese inn” (26.3%) and “Parents’ or relatives’ house” (20.3%)(Figure 16).
The most popular option for interesting places to visit during this GW was “Places to enjoy nature (to enjoy
sceneries, such as national parks and flower fields)” (26.1%), followed by “Places to enjoy nature (to enjoy
experiences, such as mountain climbing and other outdoor activities)” (15.8%) (Figure 17).
JTB’s reservations for accommodation and domestic package products increased by 100% compared tothe previous year (total number of people as of April 3, 2024). Among destinations, Tokyo (including Tokyo
Disney Resort®) and Kansai (including Universal Studios Japan) are performing exceptionally well due toseasonal only events. Distant destinations accessed by air such as Okinawa and Kyushu are also popular.
(Figure 6) Departure date
for travel (single answer)
％
10.0
3.2
8.2
16.6
6.1
5.2
5.0
9.0
8.6
20.8
3.1
4.2

Wednesday, April 24 or earlier
Thursday, April 25
Friday, April 26
Saturday, April 27
Sunday, April 28
Monday, April 29 (national holiday)
Tuesday, April 30
Wednesday, May 1
Thursday, May 2
Friday, May 3 (national holiday)
Saturday, May 4 (national holiday)
Sunday, May 5 (national holiday)(Figure 7) Travel duration(days) (single answer)

YoY
- 0.2
- 0.2
＋5.7
＋13.5
- 5.4
- 11.7
- 2.3
- 0.8
＋2.7
- 0.3
- 1.1
＋0.1

％
37.7
33.9
17.1
5.1
2.8
1.2
0.7
1.5

1 night 2 days
2 nights 3 days
3 nights 4 days
4 nights 5 days
5 nights 6 days
6 nights 7 days
7 nights 8 days
8 nights or more

(Figure 8) Travel purposes and motivations(multiple answers)

YoY
- 1.2
＋0.2
＋1.7
0.0
0.0
- 0.2
- 0.3
- 0.1

(Figure 9) Travel destinations(Figure 10) Reasons for selecting the destination(single answer)(multiple answers)
％
8.0
8.2
20.1
6.8
12.8
4.0
16.7
5.6
4.4
10.2
3.3

Hokkaido
Tohoku
Kanto
Koshinetsu
Tokai
Hokuriku
Kinki
Chugoku
Shikoku
KyushuOkinawa

YoY
- 0.6
＋0.5
- 0.5
- 1.7
＋1.8
- 1.1
- 0.7
＋0.3
＋1.2
＋0.4
＋0.4

(Figure 12) YoY change in GW destinations by
area of residence (by area, single answer, N =2,060）(Figure 11) Travel destinations for GW by area ofresidence (by area, single answer, N=2,060）
Travel destinations for GW
Chugoku, Shikoku

Kyushu (incl. Okinawa)

Overseas, others

Kinki

Chubu (Tokai,
Koshinetsu, Hokuriku)

Kanto

Area of residence

TohokuOverall (2060)
Hokkaido (88)
Tohoku (124)
Kanto (702)
Chubu (360)
Kinki (430)
Chugoku, Shikoku(178)
Kyushu (178)

Hokkaido

（％）

7.6
62.5
5.6
6.7
1.9
7.2

7.8
2.3
52.4
9.3
3.9
2.6

19.2
14.8
22.6
31.1
16.1
9.5

22.4
2.3
9.7
25.5
47.2
18.6

15.9
6.8
4.0
10.4
14.4
30.2

9.5
2.3
1.6
3.8
5.6
15.1

12.9
5.7
3.2
7.3
6.7
10.9

4.7
3.4
0.8
6.0
4.2
5.8

1.7

1.1

11.2

6.2

27.0

36.0

14.6

2.2

3.9

1.1

9.6

4.5

7.9

9.0

60.7

3.4

*To understand overall trends, Figures 11 and 12 only include travelers heading overseas－5－

(Figure 13) Travel companions(Figure 14) Travel cost per capita(single answer)(single answer)

With familyWith children (up to those in junior high)Married couples only
Others (mother and daughters, threegeneration families, etc.)
With family and friends or acquaintances
With friends, acquaintances, or a partner
Group （e.g., coworkers)
Alone
Others

％
58.2
25.0
22.9

YoY
- 1.2
＋1.7
- 1.1

10.3

- 1.8

30,000 to under 40,000 yen

9.2
15.8
0.7
15.6
0.5

＋0.3
＋1.4
＋0.5
- 0.7
- 0.2

40,000 to under 50,000 yen

Under 10,000 yen
10,000 to under 20,000 yen
20,000 to under 30,000 yen

50,000 to under 70,000 yen
70,000 to under 100,000 yen
100,000 to under 150,000 yen
150,000 to under 200,000 yen
200,000 to under 300,000 yen
300,000 to under 400,000 yen
400,000 yen or more

％
10.9
20.2
20.2
9.3
17.5
7.1
9.3
3.3
1.4
0.4
0.3
0.2

YoY
- 2.0
- 2.2
- 0.5
＋1.3
＋3.6
- 0.5
- 0.3
＋0.3
＋0.1
- 0.3
＋0.3
＋0.1

(Figure 15) Transportation used

(Figure 16) Accommodation used

(multiple answers)(multiple answers)

Private car, rent-a-car
Private car
Rent-a-car
Railroad
JR Shinkansen
JR local services, private
railways
Airplane
Full-service carrier
Low-cost carrier (LCC)
Express or long-distance bus
Chartered bus
Ferries, boats
Others

％
64.8
55.3
9.4
43.5
23.8

YoY
- 1.0
- 0.9
- 0.1
＋2.2
＋1.6

19.7

＋0.6

19.2
14.6
4.6
6.8
1.4
2.0
0.6

＋3.1
＋1.7
＋1.5
＋2.0
＋0.7
＋0.4
- 0.3

Japanese inn, hotel, B&B
HotelJapanese inn
Other accommodation
B&B, public facilities, etc.
Homestay, rental villa
Hostel, guesthouse
Outdoor accommodations including campgrounds
and campers
Unique facilities not initially intended foraccommodations (temples, libraries, castles, etc.)
Parents' or relatives' house
Friends' or acquaintances' house
Others

％
87.1
60.8
26.3
15.6
5.5
2.7
1.7

2023
70.0
52.9
17.1
7.9
2.3
1.0
0.8

4.7

3.7

1.0

0.1

20.3
3.7
1.4

18.7
2.3
1.1

*Reference only since the question w as changed to accept multiple answ ers fromthis year(Figure 17) Types of interesting places to visit during this GW (by gender and age group, multiple answers)*N=1,964 for Figures 6 to 10 and 13 to 17

3. Overseas Travel Trends
We estimated the number of overseas travelers at 520,000 (167.7% vs. 2023, 56.0% vs. 2019). Last year,
the lifting of the entry-exit border control measures for COVID-19 was announced on April 28 just before GW.
Consequently, a certain number of people are assumed to have given up overseas travel, and a rebound is
expected this year. In 2019, with the accession of Emperor Naruhito to the throne, GW was a 10-day
consecutive holiday from April 27 to May 6, so international travel flourished compared to previous years.
－6－The number of overseas travelers during GW in the five years from 2014 to 2018 hovered around 550,000
each year, and compared to that average, the number of overseas travelers for this GW is estimated torecover to almost 90%. The average cost for overseas travel is 269,000 yen (104.7% year-on-year), and thetotal overseas travel spending was 139.9 billion yen (175.6% year-on-year). Specific trends will be describedin the following chapters.
Out of 2,060 respondents for the main survey, 96 respondents (4.7%) selected overseas as a travel
destination during this GW. The peak departure date is “Saturday, April 27” (18.8%) followed by “Wednesday,
April 24 or earlier” (17.7%) and “Friday, April 26” (13.5%) (Figure 18). The most popular travel duration is “3nights and 4 days” (27.1%) followed by “2 nights and 3 days” (16.7%) (Figure 19). For travel costs, “70,000
to under 100,000 yen” (18.8%) is ranked at the top followed by “400,000 yen or more” (16.7%) and “200,000
to under 300,000 yen” (15.6%) (Figure 20). Popular destinations from the top were “South Korea” (20.8%),“Southeast Asia” (16.7%), and “Taiwan” (13.5%). As additional information, in 2019 when GW was a 10-day
consecutive holiday, “Southeast Asia” (19.6%), “Europe” (15.5%), and “Hawaii” (12.8%) were ranked as
popular destinations (Figure 21).
JTB’s reservations for overseas travel increased by 225% (number of travelers, as of April 3, 2024)
compared to the previous year. Destinations where travelers can visit in a short number of days such as Asia
and Hawaii are popular. April 27 and 28 are peak departure dates for long-distance travel and May 2 and 3
for short-distance travel.
The respondents to the preliminary survey including those who will not travel during this GW were asked
about their intentions for future overseas travel. According to timing for overseas travel by destination, “I want
to go soon” is the most popular for “Hawaii” (12.6%) followed by “Europe” (11.5%) and “Taiwan” (9.9%)(Figure 22).
(Figure 18) Departure date
for travel(Figure 19) Travel duration (days)(Figure 20) Travel cost per capita(single answer)(single answer)(single answer)(Figure 21) Destinations(Figure 22) Intentions for future overseas travel by destination(single answer)(single answer, N=10,000 *Those who are subject to the screening survey)
No. ofrespondents％

South Korea
TaiwanHong Kong, Macao
Mainland China
Guam, Saipan
HawaiiSoutheast Asia
Australia, New Zealand
Mainland U.S., Canada
Europe

20
13
3
2
4
7
16
3
10
8

20.8
13.5
3.1
2.1
4.2
7.3
16.7
3.1
10.4
8.3

Other

10

10.4

2019

6.8
8.8
7.4
4.7
3.4
12.8
19.6
4.7
8.1
15.5
8.1

*N=96 for Figures 18 to 21－7－

4. Economic Environment Surrounding Travel and Leisure Consumption and Seikatsu-sha Mindset
Although there is almost no impact from COVID-19, the unstable international context continues, andprices remain high domestically and globally in spite of the slowing upward trend. The Nikkei Stock Average
hit a record high in February 2024 and temporarily rose to the 40,000-yen level in March. Japan’s stock
market is booming, but on the other hand, the value of the Japanese yen continues to be weak, which
contributes to price hikes in Japan. The assessment of the current state of the Japanese economy in the
February 2024 Monthly Economic Report was downwardly revised and states that “the Japanese economy isrecovering at a moderate pace, although it recently appears to be pausing.” Personal consumption was also
downgraded for the first time in two years. According to the above-mentioned February 2024 Monthly
Economic Report, consumption is expected to pick up, supported by the improvement in employment andincome situations. On the other hand, slowing down of overseas economies is a downside risk of theJapanese economy. In addition, the report stated that full attention should be given to price increases, thesituation in the Middle East, fluctuations in the financial and capital markets, and the economic impact of the2024 Noto Peninsula Earthquake.
The consumer price index is high for primary items except for “Transportation and communication” and a
gradual increasing trend can be identified in “Transportation and communication” as well, which indicates theimpact of people’s daily lives (Figure 23). Nonetheless, according to the Bank of Japan’s latest December
2023 “Opinion Survey on the General Public’s Views and Behavior,” more respondents selected “Havebecome better off” for the “present household circumstances” and the percentage of respondents who
selected “Have become worse off” took a downward turn. In the backdrop of price hikes, an improvement
trend can be seen although the improvement is slight (Figure 24).
In the question asking to select the statement that best describes their daily lives and GW travel in asurvey conducted by JTB, the growth of “My income is likely to decrease due to worsened performance atwork and of the company I work for" (13.6%) is larger than the growth of “My income is likely to increase due
to better performance at work and of the company I work for" (7.5%), which indicates a difficult income
situation. On the contrary, “We have enough money in our household" (5.0%) grew larger than “We don’t
have enough money in our household” (24.6%), indicating a slight increase of household funds. In thisbackground, “I try to spend less money on hobbies and travel” (16.6%) decreased from the previous year
while “I don’t try to spend less money on hobbies and travel” (7.1%) increased. In addition, “I want to holdback on big spending due to future uncertainties” (16.8%) decreased from the previous year and “I want tothink about spending big now due to future uncertainties” (5.3%) increased, implying the tendency of not
holding back on spending on hobbies or travel (Figure 25).
Regarding “Spending intention on travel in the next year,” “About the same” increased from the previous
year and both “I want to spend more” (14.5%) and “I want to spend less” (35.3%) declined. Spending on
travel does not appear to be significantly different from last year (Figure 26).
Lastly, in the question about “Concerns about travel in the next year” for domestic and overseas travel
respectively, in domestic travel, “High prices” (36.1%) tends to be a popular concern in every age group while
the concern that “Tourism destinations are crowded with visitors from overseas” (31.8%) is quite notable inhigher age groups. For overseas travel, the most popular answer was “Ongoing weak yen” (44.4%), and thefuture of the currency market needs to be monitored (Figure 27).

－8－

(Figure 23) Transition of the consumer price index

Source:(Figure 24) Present household circumstances

Source:Prepared by JTB Tourism Research & Consulting Co. based on datafrom the Consumer Price Index (2020 base), Ministry of Internal Affairs
and Communications(Figure 25) Respondents’ current life andGW (multiple answers, N=10,000)<About my life>
My income is likely to increase due to better performance at work and of thecompany I work for
My income is likely to decrease due to worsened performance at work and of thecompany I work for
Bonus payments are likely to increase from last year
Bonus payments are likely to decrease from last year
I'm worried about the future, so I'm trying to increase the funds for savings andinvestment management
I'm not worried about the future, so I'm not trying to increase the funds for savings
and investment management
We have enough money in our household
We don't have enough money in our household
I'm saving more money on my living expenses than usual
I'm not saving money on living expenses in particular
I try to spend less money on hobbies and travel
I don't try to spend less money on hobbies and travel
I don't mind cutting back on my usual living expenses, and I want to buy what I wantas much as I have always had
I want to try to hold back spending money on what I want or hobbies andentertainment
I want to hold back on big spending due to future uncertainties
I want to think about spending big now due to future uncertainties％

Prepared by JTB Tourism Research & Consulting Co. based on data from an
Opinion Survey on the General Public's Views and Behavior, Bank of Japan(Figure 26) Spending intention on travel in the next
year (single answer, N=10,000)
％

YoY
7.5

＋4.8

13.6

＋5.9

3.8
13.7

＋0.7
＋3.4

16.1

＋2.4

5.3

＋1.5

5.0
24.6
18.7
3.7
16.6
7.1

＋0.8
＋0.2
- 0.7
＋0.2
- 0.7
＋1.4

8.5

＋0.5

8.7

＋0.2

16.8
5.3

- 4.9
＋3.4

14.5
50.2
Reduce
the
cost
per
trip
and
increasethefrequency
10.1
About thesame
Increase the cost per trip and reduce the frequency 8.9
About the same for the cost per trip and frequency 31.2
I w ant to spend less
35.3
I w ant to spend more

About the same (net)<About GW>
4.8
8.0

- 1.1
＋1.6

Due to COVID-19, I had to give up some of what I wanted to do, so I want to spend
more on what I like and luxury items, go out more, and meet people more

5.2

＋5.2

Due to COVID-19, I had to give up some of what I wanted to do, but I don't want tospend more on what I like and luxury items, go out more, or meet people more

13.4

＋7.0

I'm likely to get a longer leave than last year
I'm likely to get a shorter leave than last year

(Figure 27) Concerns about travel in the next year (multiple answers, N=10,000)（図表 27）今後 1 年間に旅行する際の懸念事項（複数回答、回答者数=10,000）

－9－

YoY
- 4.9
＋6.6
＋1.2
＋1.4
＋4.0
- 1.6

[Travel trend survey: survey methodology]

Survey dates:

March 7 to March 13, 2024

Respondents:

Men and women aged 15 to 79 nationwide

Sample size:

10,000 for the preliminary survey and 2,060 for the main survey(The main survey was conducted only with those who responded in the preliminary
survey that they will or probably will travel during GW.)

Survey focus:

Overnight or multiple-night travel planned for April 25 to May 5, 2024
(Domestic travel is limited to sightseeing and homecoming trips. Overseas travelincludes business trips.)

Survey methodology:

Online survey* Since survey results data are rounded off, differences from sub totals and survey results of the previous year do not match for somefigures.

――――――――――――――――――――――――――――――――――――――――――――――――

Contact for press inquiries:
JTB Corp. Branding & Communication Team (Public Relations)
Phone: +81 3 5796 5833

－10－

(Figure 28) Transition in the number of travelers in GW and estimated cost for travel
Number of travelers (Unit: 10,000 people)

Total

Average cost for travel (yen)Domestic travel Overseas travel Domestic travel Overseas travel
YoY

Total consumption (Unit: 100 million yen)

Total

YoY

YoY

YoY

YoY

2000
(April 27ーMay 7)

2,150.4

2,094.0

56.4

40,433

228,558

9,756

8,467

1,289

+4.2%

+4.1%

+6.0%

-0.5%

+7.1%

+4.8%

+3.6%

+13.6%

2001(April 26ーMay 6)

2,206.5

2,152.6

53.9

41,767

239,072

10,280

8,991

1,289

+2.6%

+2.8%

-4.4%

+3.3%

+4.6%

+5.4%

+6.2%

±0.0%

2002
(April 25ーMay 5)2,169.3

2,120.3

49.0

39,595

246,005

9,600

8,395

1,205

-1.7%

-1.5%

-9.1%

-5.2%

+2.9%

-6.6%

-6.6%

-6.5%

2003
(April 24ーMay 4)

2,090.7

2,067.3

23.4

38,983

254,369

8,654

8,059

595

-3.6%

-2.5%

-52.2%

-1.5%

+3.4%

-9.9%

-4.0%

-50.6%

2004(April 24ーMay 4)2,169.8

2,116.9

52.9

39,334

245,720

9,627

8,327

1,300

+3.8%

+2.4%

+126.1%

+0.9%

-3.4%

+11.2%+3.3%+118.5%2005(April 27ーMay 7)

2,175.5

2,121.1

54.4

38,890253,180

9,626

8,249

1,377

+0.3%

+0.2%

+2.8%

-1.1%

+3.0%

±0.0%

-0.9%

+5.9%

2006
(April 26ーMay 6)

2,201.6

2,146.6

55.0

38,993

250,584

9,748

8,370

1,378

+1.2%

+1.2%

+1.1%

+0.3%

-1.0%

+1.3%

+1.5%

+0.1%

2007
(April 25ーMay 5)

2,202.3

2,148.7

53.6

39,100251,700

9,750

8,401

1,349

±0.0%

+0.1%

-2.5%

+0.3%

+0.4%

±0.0%

+0.4%

-2.1%

2008
(April 25ーMay 5)

2,125.4

2,080.0

45.4

39,100254,700

9,289

8,133

1,156

-3.5%

-3.2%

-15.3%

±0.0%

+1.2%

-4.7%

-3.2%

-14.3%

2009(April 25ーMay 5)2,178.6

2,129.9

48.7

36,900213,100

8,897

7,859

1,038

+2.5%

+2.4%

+7.3%

-5.6%

-16.3%

-4.2%

-3.4%

-10.2%

2010(April 24ーMay 4)

2,220.9

2,169.2

51.7

36,100224,400

8,991

7,831

1,160

+1.9%

+1.8%

+6.2%

-2.2%

+5.3%

+1.1%

-0.4%

+11.8%

2011(April 24ーMay 4)

2,035.0

1,981.3

53.7

33,800209,600

7,823

6,697

1,126

-8.4%

-8.7%

+3.9%

-6.4%

-6.6%

-13.0%-14.5%-2.9%

2012(April 25ーMay 5)

2,260.8

2,201.2

59.6

34,900210,000

8,934

7,682

1,252

+11.1%+11.1%+11.0%

+3.3%

+0.2%

+14.2%+14.7%+11.2%

2013(April 25ーMay 5)2,331.7

2,278.2

53.5

35,900230,800

9,414

8,179

1,235

+3.1%

+3.5%

-10.2%

+2.9%

+9.9%

+5.4%

+6.5%

-1.4%

2014
(April 25ーMay 5)

2,318.3

2,267.9

50.4

34,400249,500

9,060

7,802

1,258

-0.6%

-0.5%

-5.8%

-4.2%

+8.1%

-3.8%

-4.6%

+1.9%

2015
(April 25ーMay 5)

2,389.0

2,335.9

53.1

35,800263,000

9,683

8,363

1,320

+3.0%

+3.0%

+5.4%

+4.1%

+5.4%

+6.9%

+7.2%

+4.9%

2016
(April 25ーMay 5)

2,400.0

2,341.0

58.8

35,200259,000

9,763

8,240

1,523

+0.5%

+0.2%

+10.7%

-1.7%

-1.5%

+0.8%

-1.5%

+15.4%

2017(April 25ーMay 5)

2,418.0

2,360.0

58.1

35,600257,000

9,895

8,402

1,493

+0.8%

+0.8%

-1.2%

+1.1%

-0.8%

+1.4%

+2.0%

-2.0%

2018
(April 25ーMay 5)

2,437.0

2,375.0

61.9

36,200264,000

10,232

8,598

1,634

+0.8%

+0.6%

+6.5%

+1.7%

+2.7%

+3.4%

+2.3%

+9.4%

2019
(April 25ーMay 5)

2,494.0

2,401.0

92.9

35,900268,000

11,110

8,620

2,490

+2.3%

+1.1%

+50.1%

-0.8%

+1.5%

+8.6%

+0.3%

+52.4%

2020(April 25ーMay 5)

-

500.0

-

28,700

-

-

1,435

-

-

-79.2%--20.1%---83.4%-

2021(April 25ーMay 5)

-

950.0

-

32,300

-

-

3,069

-

-

+90.0%-+12.5%--+113.8%-2022(April 25ーMay 5)

1,605.01,600.0

34,500

-

-

5,520

-

-

+68.4%

+6.8%

-

-

+79.9%-

2023(April 25ーMay 5)

2,291.0

2,260.0

31.0+42.7%+41.3%+520.0%

+0.9%

2024
(April 25ーMay 5)

2,332.0

2,280.0

52.0

36,100269,000

9,630

8,231

1,399

+1.8%

+0.9%

+67.7%

+3.7%

+4.7%

+11.2%+4.7%+75.6%

5.0-

34,800YoY

Domestic travel Overseas travel

257,000
-

8,662
-

YoY

YoY

7,865
+42.5%

797-*The survey began in 1969. The numbers of overseas travelers are actual figures. The numbers of domestic travelers are
estimates and partially revised from the announced figures of the previous year due to trends results.
*Average cost for travel started to be estimated from 1993. Average cost for travel has been partially revised from the announced
figures of the previous year due to trends results.
*Online survey replaced the previous marketing research methodology in 2019.

－11－