CEATEC Exihibition Regulations
1. Exhibitor Eligibility / Booth Details
1-1. Exhibitor eligibility
Companies/organizations involved with products or related businesses included in the following list are eligible to participate in CEATEC (hereinafter may bereferred to as the Exhibition):
1. IT & electronics equipment related
2. Electronic parts, devices, materials,
raw-materials, and apparatus related
3. Broadcasting and information/communications related
4. Software and content related
5. Automotive, mobility related
6. Public infrastructure related
7. Healthcare related
8. Energy related
9. Financial related
10. Agricultural and forestry related

11. Machinery manufacturing related
12. Housing Construction, real estate related,developer business
13. Trading company and wholesalers handlingthe businesses listed from 1. to 12.
14. Logistics and transportation related
15. Distribution and retailing related
16. Apparel related
17. Sporting related
18. Tourism related
19. Service related
20. Media including newspaper, magazines, etc.

21. Educational and research institutions andorganizations
22. Government organization, administrative
corporations, public interest corporations, nonprofit
public and industry organizations, public
service-related companies
23. Members of the three sponsors (JEITA, CIAJ,
and CSAJ) are also eligible to participate.
24. Other companies approved by the Organizing
Committee (Refer to section 8-3. Organizing
Committee)(1) Advertising companies and other related agencies are not allowed to represent any company that exhibits products even if said products are included in the
aforementioned list of eligible businesses or products.
(2) The CEATEC Organizing Committee (Refer to section 8-3. Organizing Committee) reserves the right to refuse applications from companies that have violated
regulations at a previous show or whose activities may be considered detrimental to visitors and/or other exhibitors regardless of in prior to or after holding an exhibitor
contract. In such case, paid booth fees will be refunded. (Refer to section 5-3. Exhibit application and contract agreement.)

1-2. Exhibit Areas(1) CEATEC will be divided into the following exhibit areas.
■ Company/Organization Exhibits■ Planned Exhibits● Total Solutions● Society 5.0 TOWN
● Smart X● Co-Creation PARK
● Devices & Technologies
Note: Application guidelines are different for each planning in the Planned Exhibits (Society 5.0 TOWN, and Co-Creation PARK) (Refer to page 12 to 15.)(2) An exhibitor can request a single zone or, if more than one booth is planned, multiple zones. If choosing multiple zones, please submit a copy of the
Exhibition Application/Contract Form for each zone.
(3) Area composition will be decided based on the exhibition zones listed in the Exhibition Guidelines and Exhibitor Application/Contract Form. The compositionand names of each area will be announced at a later date following the decision of the Organizing Committee.
*Please note that a area for which there is an insufficient number of exhibitors may be merged with another area.

2. Exhibit application and contract agreement
To apply for exhibition space, fill in the information required on the Exhibition Application Form, and submit the form to Japan Electronics Show Association,
which is the CEATEC Management Office (hereinafter may be referred to as the Association). The Association will confirm its receipt of the application by e-mail.
The receipt date stated in this confirmation e-mail is regarded as a contract date, and exhibitors are liable for the participation fee.
(1) Send applications to

CEATEC Management Office (Japan Electronics Show Association [JESA])
5F Ote Center Bldg., 1-1-3 Otemachi, Chiyoda-ku, Tokyo 100-0004 TEL: +81-3-6212-5233 FAX: +81-3-6212-5226(2) Start of acceptance of applications

Tuesday, February 19, 2019 10:00a.m. (JST)
Note: Application will not be accepted before the stated date/time.

(3) Application deadline

Friday, April 26, 2019
Notes: Exhibition applications will be accepted, even after deadline, as long as there are booth spaces remaining.
Please understand that the deadline may be earlier than above dates if the number of applications reaches its maximum.

(4) Submitting a company profile
First-time exhibitors to the show are required to provide a company profile and catalog(s) of product(s) planned to be exhibited upon submission of the exhibit
application/contract. And, if there are major changes made to the company profile or catalog(s) of product(s) planned to be exhibited after the exhibitor has
submitted these documents, regardless of whether the exhibitor is first-time or returning, an updated profile and/or catalog(s) must again be submitted.
Applications without these documents will be put on hold until the Association confirms the receipt of these items.
(5) Joint exhibitors with two or more
Joint exhibitors should elect one "representative exhibitor" to handle payment of the booth spaces for all participating exhibitors. The Association will send a
joint exhibit registration form to the representative exhibitor in July, who should fill it in and submit it to the Association.
(6) Refusal of application
Applications from any persons involved in bankruptcy, composition, receivership, civil rehabilitation, or corporate reorganization proceedings, or persons
who are suspended from current account transactions from financial institutions will not be accepted. Similarly, applications from any persons deemed by the
Association to be involved in similar circumstances will not be accepted. If an exhibitor company is found to fall into one of the categories described above
after the contract has been concluded, the contract will be voided and that company will not be permitted to exhibit. In such a case, participation fees paid byexhibitors will be refunded. If deemed necessary by the Association, an investigation or inquiry into the surrounding circumstances will be conducted.

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3-1. Standard Booth [Company/Organization Exhibits](1) Booth Fee

The fees per Standard Booth space are as follow:

Booth number plate

396,000JPY(including consumption tax*)

JEITA, CIAJ, and CSAJ members (member rate)

363,000JPY(including consumption tax*)

Side Wall Panel(system panel)*Consumption tax rate effective at the time of the exhibition, October 2019, will be applied.
2,970mm(2) Specifications for 1 to 18 booth spaces (1- to 4-row booths) with Standard Booth
1. Dimensions:
2. Specifications:

2,970mm2,970 mm (W) x 2,970 mm (D)For row booth exhibitors, system panels will be installed as back panels on the sides neighboring booths of other exhibitors. However,aisle-side system panels for corner booths and system panels for independent booths will not be installed.

(3) 20 or more booth spaces (Block booths)
The standard for block booths is: 1 booth space = 9m². The floor will be marked in an area equal to (W:D) 2:1 or 1:1 based on the total floor space reserved(9m² x no. of booth spaces). The actual dimensions will be provided to exhibitors at booth allocation lot drawing. Please be sure to take into account whenconstructing the booth space to make it clear to visitors where the aisles and boundaries are, by installing carpets and the like. Group pavilions composed of
20 or more booths in 1-row or 2-row will apply booth specifications for 3-row/4-row booths.
(4) Booth height limitations

Co-Creation PARK

Note: When posting the company name for row booths exceeding 2.7 m wide, it is prohibited to post the company name on the neighboring booths side to avoid
misunderstanding by visitors.

Society 5.0 TOWN

Standard booth height is 2.7m; however, there are height limitations to booth walls as depicted below.
Less than 2.7m
[ 3-row/4-row booths ]1. 1-row booths (booths 1, 2, 3, 4, 5, 6)
Less than 3.6m
The allowable height of booth walls set back 1.0 m from the aisles and/or foundation panels
Less than 6.0m
will be 3.6 m.
[ 1-row booths ]2. 2-row booths (booths 4, 6, 8, 10, 12)
The allowable height of booth walls set back 1.0 m from the aisles and/or foundation panels
will be 3.6 m.
[ 20 or more booth spaces ]3. 3-row/4-row booths (booths 9, 12, 15, 16, 18)
In the case of booths with 3 rows or 4 rows, the allowable height of booth walls set back 1.0 m [ 2-row booths ]from the aisles and/or foundation panels will be 6.0 m.
Note: Group pavilions composed of 20 or more booth spaces in 1-row or 2-row will apply boothheight requirements that are the same as those for 3-row or 4-row booths.
4. 20 or more booth spaces
The height limit is 6 m. Suspended structures less than 6.0 m high is permitted for block booths. The Building frame of the venue must be checked for the
installation points for suspended structures.

Total Solutions / Smart X / Devices & Technologies

General corporate exhibitors (standard rate)

Back Wall Panel(system panel)

Exhibition Guide

3. Booth Fees, Standards, Specifications, and Description(5) If the height of exhibit product exceeds the height limit

3-2. Small Package Booth [Company/Organization Exhibits](1) Booth Fee*

Back of parapet :Fluorescent lighting

Small package booth exhibitors may apply for up to two booths.

One booth

187,000JPY(including consumption tax**)

Two booths

374,000JPY(including consumption tax**)

100V 1kW
electricity socket
300mm

Parapet for
posting company name*Includes a package of facilities.
**Consumption tax rate effective at the time of the exhibition, October 2019, will be applied.

(2) Specifications for Small Package Booth
1. Dimensions: 1,980 mm (W) x 990 mm (D) x 2, 700 mm (H)

2. Supplied facilities

2700mm

Note:
This area can beused as exhibit space.

Advertisement Sponsors / Conference Room

The height limit of exactly and decorations shall be as stated above. However, if the height exceeds the limit due to the nature of the exhibit, please submit
the Application for Over-height Exhibits form and booth plan (floor plan & elevation view) to CEATEC Management Office, and obtain permission from theOrganizing Committee. In such cases, exhibits are to be displayed within the bounds of your company’ s booth (setback 1 m from passageways and basepaneling), and must not protrude into the space above passageways etc. Permission to exhibit will be granted for exhibits that exceed height limits
depending on the materials used etc. Such decorations as company nameplate or product nameplate etc. are forbidden.

975mm•Fluorescent light•Electricity socket(300mm width)•Electric consumption fee•Cutting sheet lettering for company name display(Exhibitor can use up to 1kW of power at free of charge)(single-phase 100V, up to 1kW output capacity)

3-3. Planned Exhibits (Society 5.0 TOWN, Co-Creation PARK)

990mm
1980mm

Display counter
with sliding door

1980mmThere is a different application procedure for each area. (Refer to page 12 to 15.)

Exhibition Regulations•Foundation panel•Display counter (975mm high with storage space)•Parapet for posting company name3-4. Booth Types
At CEATEC there are the following booth types: Standard, Small Package, and Planned Exhibits. Note that the billing statement will list “Exhibit BoothFee” regardless of the booth type.

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3-5. Number of Booth and Booth Type
Booth category

Booth type

Number of booths applied

Standard Booth

1-row

1, 2, 3, 4, 5, 6

2-row

4, 6, 8, 10, 12

3-row

9, 12, 15, 18

4-row

16

Block format

20, 25, 30, 35, 40, 45, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100

1-row

1, 2

Small Package Booth(1) Exhibitors in rows may have booths of other exhibitors on one or three sides.
(2) Shared exhibit and/or industry organizational exhibits may apply for more than 100 booths.
(3) After the deadline for applications, the Organizing Committee will determine the layout of the show site. If the total space applied for exceeds thecapacity of the site, the Organizing Committee reserves the right to determine an impartial method to reduce the number of booths applied for by
exhibitors. The kind understanding of exhibitors on this matter is greatly appreciated.

3-6. Selection of Booth Position(1) Selection of booth position
Exhibitors can select booth positions from specified locations on a floor plan for booth selection, which is decided by the Organizing Committee. ‘Floor plan forbooth selection’ will be sent to exhibitors from CEATEC Management Office starting the end of June (planned). Exhibitors will be able to choose their booth location
at Session for selecting booth position, which will be held in July. Selections will be made in the order in which you submitted the application form on the website.

※Precautions for deciding booth positions
・Area/Zone composition will be carried out based on the exhibitor booth locations. Area/Zone composition will be determined by the Organizing Committee.
・The location of block booths may be decided first on a first-come-first-served basis before conducting Session for Selecting Booth Position, to secure visitor flow line andemergency evacuation flow line, as well as to ensure safety in transporting goods in and out of the venue.
・The booth allocation diagram might be altered even after booth positions have been decided. In this case, booths might be repositioned.
・Since exhibition applications are accepted by a first-come-first-served basis, the date and time of applications received by email or fax will be checked and managed in afair manner; however if we receive two submissions at the exact same time, CEATEC Management Office will decide between the two exhibitors by considering exhibitor’ s
past results (the number of times participated and exhibit scale) and the status (whether the exhibitor is a member of one of the sponsor organizations).

(2) Spare booth spaces
If booth spaces remain available on Friday, April 26th, the remaining spaces will be placed on the floor as spare booths. Exhibitors submitting applications
after Saturday, April 27th must select booths from the spare booths specified on the booth allocation diagram after booth positions have been confirmed for
exhibitors who applied before the deadline for Priority Acceptance of Applications. Spare booths will be allocated on a first-come-first-served basis.
(3) Fixed booth spaces
The Organizing Committee has determined the following booth spaces to be fixed:
1. Booths for Japan-related associations 2. Booths for overseas cooperative organizations(4) Utility booths will be setup in spare open spaces after the booth lot drawing is completed. However, exhibitors should be aware that further changes in boothallocation may occur due to exhibitor cancellations, reduction in booth spaces, etc.
(5) The Organizing Committee may specify the location of booth entrances for exhibitors applying for block booths in consideration of overall visitor flow.
(6) Changes to requested exhibition zones will not be accepted after the deadline for Priority Acceptance of Applications, which is Friday, April 26, 2019.

3-7. Expenses included in the booth fee(1) Badges(2) Show Infomation Leafletss (Application required)

Exhibitor badge
Worker badge

15 badges per booth space

1 to 3 booths

Up to 1,000

5 badges per booth space

4 to 8 booths

Up to 2,500

9 to 12 booths

Up to 4,000

15 to 20 booths

Up to 6,000

Each additional 5 booths

Increase by 1,200

Note: For additional Badges, refer to section
4-1. Expenses other than booth fee.

Notes: For additional Show Infomation Leaflets, refer to section 4-1. Expenses other than booth fee.
There is no need to apply for Show Infomation Leaflets included in the booth set for Planned
Exhibits (Society 5.0 TOWN and Co-Creation PARK).

3-8. Payment of booth fees
Booth space payments are to be paid via electronic bank transfer according to the schedule below. The Association will issue an invoice and designate the bankaccount for remittance at this time. Checks and promissory notes are not acceptable as payment. Transfer fees are to be borne by the exhibitor.
Booth fee payment deadline

Friday, June 28, 2019

3-9. Cancellation or reduction of the number of booths
If an exhibitor cancels or reduces the number of booth spaces applied for, regardless of the reason, some or all of the following cancellation fees will apply.
Consumption tax will be added to all fees.
After Saturday, April 27, 2019100% of booth fee

Cancellations or any other changes must be notified by sending a letter via post, fax, or email and will become valid on the day that the notification is delivered
to the Association.

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4-1. Expenses other than booth fee(1) The following items and booth decorations other than base panels are not included in the booth fee:
11,000JPY/ kW

Overtime working hours fee

11,000JPY/ hour

Extra exhibitor badges(for those exceeding 15 per booth)(including consumption tax*)(including consumption tax*)(2) Utility booth (Separate application required)

Applied before September 27 (Fri)1,650JPY/ badge (including consumption tax*)

Purchased at the venue

3,300JPY/ badge (including consumption tax*)

Extra worker badges (for those exceeding 5 per booth)

550JPY/ badge (including consumption tax*)

Extra Show Infomation Leaflets

330JPY/ leaflet

OPP film/Size: W 120 mm x L 235 mm <W 4.72 in
Envelope x(Material:9.25 in>; for sending Show Information Leaflets)

22JPY/ envelope(In excess of the number of aforementioned free leafletss)(including consumption tax*)(including consumption tax*)*Consumption tax rate effective at the time of the exhibition, October 2019, will be applied.

When using the space internally, for storage and break room, etc.

220,000JPY/ booth (including consumption tax*)*Consumption tax rate effective at the time of the exhibition, October 2019, will be applied.
Note: Owing to space limitations, there may be a maximum availability per exhibitor (or per zone if an exhibitor is exhibiting in multiple zones).
Apply for the utility booth supplied in the Exhibition Guide, which will be distributed at a later date.

1. Specifications 2,970 mm (W) x 2,970 mm (D) x 2,700 mm (H)
2. Fixtures per Utility booth System panel walls, A door with lock, 2 fluorescent lights, 1 electrical outlet with 800 w output
3. Locations
Utility booths will be located in the exhibition hall area near the booths, as determined by the Organizing Committee. Because exhibition
space is limited, some utility booths may have to be located outside of the exhibition halls.
(3) Others
Separate applications are required and charges will be levied for advertisement menus, promotion menus, and other rental items such as lighting and carpets, aswell as for gas and water usage. Also, additional fees may arise owing to the regulations relating to booth design, or exhibitors requests. Details will be announced in
the Exhibition Manual, which will be distributed at a later date.

Booth space payments are to be paid via electronic bank transfer according to the schedule below. Checks and promissory notes are not acceptable as payment. Banktransfer fees are to be borne by the exhibitor. Designated bank account for remittance will be announced at the time of billing and billing source will be announced in the
Exhibition Manual, which will be distributed at a later date.

Deadline for the payment other than booth fee

5. Important Exhibit Details and Prohibitions

The Association will apply for a bonded exhibition area in respect of the entire exhibition hall. If suchapplication is granted, it will allow exhibitors to display foreign products (i.e. goods produced or
manufactured outside Japan which have not yet undergone customs clearance) without customs
clearance.
Note: Submission of application is required for these items. Details will be made available on the
Exhibition Manual.

5-2. Protection of exhibited items for which application
for industrial property rights has not been filed

5-3. Prohibited activities

5-4. Responsibilities of exhibitors(1) Prompt fee payment
Exhibitors must pay all exhibition fees and expenses invoiced by The Association and bear
responsibility until all payments are complete.
(2) Obeying the law
Exhibitors must abide strictly by the laws and regulations of Japan.
(3) Liability for damage, management of exhibited items, and insurance
1. The sponsors (CEATEC Executive Board comprised of JEITA, CIAJ, and CSAJ), theOrganizing Committee and the Association will make every effort to ensure the security ofexhibits during the show period, for example, by implementing security guard patrols.
However, CEATEC sponsors, the Organizing Committee, and/or the Association cannot
assume responsibility for damages from natural disaster, fire, theft, loss of property or otheroccurrences beyond its control and recommends that exhibitors take steps of their own.
2. Exhibitors shall be liable for any fatalities or injuries occurring to visitors, other exhibitors or
third parties as well as damage to items at the exhibition site. CEATEC sponsors, the(1) If the exhibition is canceled because of an event of force majeure, such as an earthquake,
typhoon, fire, disease, terrorist act or order from the public authorities, the organizers reserve theright to shorten the duration of the exhibition or the hours that the exhibition is open to the public,
either before or during the exhibition. If the exhibition sponsors deem such action necessary, thisinformation will be promptly published on the official Website and exhibitors will be notified.
Neither the exhibition organizers nor the Association shall assume any liability for losses incurredby exhibitors in such a case.
(2) If a force majeure which has occurred prior to the opening of CEATEC forces the exhibition to becancelled, the Association will refund participation fees paid by exhibitors in full, minus charges
for expenses incurred.
(3) However, if the duration of the exhibition is shortened by a force majeure after CEATEC iscommenced, the Association shall not be held liable to refund either full or partial exhibition
expenses.
(4) The Association assumes no responsibility for other expenses already incurred by exhibitors.

5-6. News gathering and filming

Staff members appointed by the Association and/or the Organizing Committee will beauthorized to gather news and/or conduct interviews as well as engage in filming and/or
photography. Exhibitors are requested to cooperate with such news gathering and filming
activities and also agree that any exhibited items, or any image, photograph, information, etc.,
obtained during the exhibition will be used by the Organizing Committee or an organization
authorized by the Association for the purpose of publicizing and/or promoting CEATEC.

5-7. Dealing with disputes between exhibitors

Any disputes between exhibitors concerning exhibits, publicity materials related to exhibits,
intellectual property or the use of booths shall be resolved between the parties concerned. The
exhibition sponsors shall bear no responsibility whatsoever in such instances.

6. Booth Setup

6-1. Booth designing

Product exhibits, demonstrations, etc., must be conducted within the exhibitor's booth. If forsome reason the following rules are not complied, the exhibitor will be demanded for
improvement from the Organizing Committee and/or the Association; any further
noncompliance may result in termination of the exhibitor's booth.
(1) Safety Measures
1. To prevent truss beams falling, strike four or more anchor bolts in one place when securing
them to the floor.

Exhibition Regulations

The following activities are prohibited:(1) Exhibit space transfer
Subletting, selling, transferring, or exchanging exhibition space, either in whole or in part, to
any third party, including other exhibitors.
(2) Directing visitors to other venues
Directing CEATEC visitors to simultaneous product or technology exhibits off-site is prohibited.
(3) Engaging in sales activities
Selling products other than publications and software on-site during the show is prohibited.
Exhibitors who wish to sell publications or software are required to submit details and seek
approval from the Association when applying for the exhibition.
(4) Inappropriate behavior
Aggressively attempting to attract visitors to view demonstrations while standing outside ofbooths or in aisles is prohibited. Persistent sales approaches and/or techniques considered
to be excessive are also prohibited.
(5) Exhibiting for the purpose of obtaining personal information
It is prohibited to use booths for the primary purpose of collecting personal information on
visitors, rather than to display or to conduct PR of products and services. Furthermore, allexhibitors are requested to abide by the stipulations in Japan's personal information
protection legislation. Details on the collection and handling of personal information will beavailable in the Exhibition Manual.

5-5. Termination or shortening of exhibition duration due
to force majeure

Advertisement Sponsors / Conference RoomPart of the Patent Law has been revised and the application items of regulations concerning
exception to lack of novelty of invention have been reviewed. Due to this revised law, thedesignated system of exhibitions will be abolished from 1st April, 2012, and disclosure type
restrictions will be removed from the old system where application items were restricted except
for certain exhibitions. Exhibitors who plan to file an application for patent, utility model ortrademark, should directly contact the General Affairs Division of the Patent Office.

Organizing Committee, and/or the Association shall bear no responsibility whatsoever insuch circumstances.
3. A booth manager, whose responsibility is to supervise all activities that take place in the
exhibitor's booth, must be confirmed with the Association prior to the start of the exhibition.
4. Exhibitors are recommended to provide for adequate insurance coverage during the exhibition.
5. The Association will make every effort to provide effective management, enhanced safety,
and maintenance of order at the venue as well as ensure the safety of exhibition visitors.
Any act by an exhibitor(s) that is considered detrimental to the aforementioned may lead tothe termination of that exhibitor's demonstration. Exhibitors shall be liable for any accidents
that may occur during exhibitor demonstrations, and CEATEC Sponsors and/or the
Executive Committee and/or Association shall bear no responsibility whatsoever in suchcircumstances. In the event of an accident, the exhibitor is required to take appropriate
action and report it immediately to the Association.
(4) Complying with the exhibition schedule
Prior, during and after the exhibition, all exhibitors are requested to comply with theexhibition schedule specified by the organizer. Construction activities to the booth, delivery
and/or wrap-up activities during the exhibition are prohibited.

Co-Creation PARK

5-1. Exhibiting of products from outside of Japan(including fixtures)

Friday, December 27, 2019

Society 5.0 TOWN

4-2. Payment other than booth fee

Total Solutions / Smart X / Devices & Technologies

Primary power source construction cost+
Electric consumption fee

Exhibition Guide

4. Expenses Other than Booth Fee

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2. When installing exhibition panels (OCTANORM), take measures to prevent them falling byreinforcing the panels, reinforcing the beams in the corner sections, and installing weights.
3. Take measures to prevent independent fixtures falling by securing them to the wall or floor surface.
4. When installing video monitors, speakers, channel characters, lighting fixtures, and other fixtures.
(2) Maintaining visitor flow lines of adjacent exhibitors
When designing block booth, be sure to keep 1/3 (one-third) of the side adjacent to theaisle open to allow for an evacuation route.
(3) Installing stage and video equipment
When setting up video equipment or a stage for a production presentation or similar
demonstration in a booth, please ensure that there is plenty of room for visitors, so that they
do not block the aisles. Furthermore, depending on the height of the stage and the video
equipment to be installed, please take sufficient care of the visitors viewing angle and makesure there is an appropriate viewing distance. The organizer will check the booths and if
any discrepancies are noted, may ask for modifications to be made.
Suitable example(5) Design
When designing the 2nd floor structure, calculate the load of the 2nd floor (including an
estimate of maximum load capacity) using the diagram shown below. Note that a ceilingcannot be installed for the 2nd floor.
1. Design a safe structure that is made of steel (aluminum truss is also acceptable) and canwithstand a seismic load caused by a major earthquake in addition to the above describedload.
2. While the Association may request materials showing your structural calculations; setting
the design conditions is the responsibility of exhibitors, so be sure to take safety aspects
fully into consideration when doing so.
3. Make sure to fill in Structural designer in the Application for Two-Story Booth Structures.
4. At least two stairways, each at least 90cm wide, need to be installed.

Unsuitable example

Two-way-exits
Maximum height of
6m for exhibit
products and fixtures

Height of handrail:More than
1.2m.

Aisle

Effective widthof the stairway:
More than 90cm.

Aisle(4) Speaker setup position restrictions
The positioning of speakers and other audio equipment towards adjacent booths is not
permitted. Also, when setting up speakers on a wall or stand, the center axis should befacing downward, within 45 ° from the floor to the center axis of the speaker, and the center
axis shall not extend out of the booth space.
Adjacent booth

Speaker

Aisle

The center line must bewithin the boundaryof the booth.

Visitors
HeightWithin 45˚Monitor or similar
Setup speaker towards
Setup speaker towards
the center ofthe center ofthe demonstration space the demonstration space

Floor
Speakers must bewithin the height limit.

Boundary of the booth(5) Prohibition of using space other than within the booth
1. Visitors must not be allowed to block aisles around the boot h. When setting up a stage orsimilar demonstration, ensure that the booth can accommodate a large number of visitors, if
expected.
2. Calling out to visitors from outside of the booth, having visitors fill out questionnaires outsideof the booth, or similar activities are prohibited.
3. Presentation acts using the aisles around the booth or outside the booth is prohibited.
Furthermore, product exhibits, fixtures, catalogs, equipment, plants, packaging materials
and visitor waiting lines cannot be placed in aisles around the booth or behind the booth.
4. Lighting directed toward aisles, exhibition hall walls or ceiling is prohibited.
(6) Booth space boundaries
Regarding a block of booths (20 booths or more), please be sure to take into account whenconstructing the booth space to make it clear to visitors where the aisles and boundaries
are, by installing carpets and the like.

Height of handrail:More than
1.2m.
More than 1mfrom the border.

Effective width of stairway:
More than 90cm.

(6) Fire prevention and evacuation installations, etc.
The following fire-prevention measures must be taken for a two-story structure.
1. Automatic smoke alarms and fire extinguishing equipment are mandatory for a two-story
structure. Fire extinguishers (type 10 or larger) must be installed on the 2nd floor.
2. Before installing a fire alarm or smoke alarm, notification of its placement and operation test
results must be submitted to the Association. Smoke alarms for domestic use are notacceptable.
3. There must be at least one fire alarm (smoke alarm) per 150m2 of ceiling of the 1st floor. If a
60cm or longer wall is hung down from the ceiling, at least one fire alarm (smoke alarm)must be set in each enclosed area.
4. For the 2nd floor with an area of more than 200m2, fire alarms (smoke alarms) must beconnected directly to the control office of Makuhari Messe. Other fire safety equipment may
be required to be installed. We recommend contacting the control office at your earliest
convenience, as other fire safety equipment may be required for installation.
5. Plywood, fiberglass materials, carpets, curtains, tablecloths, coverings, and banners for theexhibit must all have fireproof labeling; usage without labeling is strictly prohibited.
6. For the 2nd floor with an area of 100m2 or more, a certified fire prevention officer must be
stationed on-site.

6-4. Ceiling-suspension configuration

A suspension configuration is defined as a method of exhibiting by constructing a booth thatsuspends fixtures via chains hanging from the ceiling. Exhibitors who would like to set up
suspended structures are required to submit an application form sent with the Exhibit Manual
together with a statement of total weight, top and elevated view drawing.

Gusset plate
Makuhari Messe ceiling
Truss for the suspension
configuration (not mandatory)

6-2. Ceiling installation

Installing a ceiling on the booth is only permitted when products and/or demonstrations need to
be shielded from light or insulated from sound. The ceiling must be made of a fireproof blackedout curtain, which is the only material permitted under local fire department restrictions. Direct
sunshine will be blocked out within the exhibit halls but there still may be some reflections castfrom the indirect and ceiling lighting. Exhibitors who wish to set up ceiling structures, without
regard to the size or area, are required to submit an application form sent with the Exhibit
Manual together with top and elevated view booth drawings. Observe the following guidelines
for the design and construction of a ceiling structure.
(1) Structure
1. Any double layer structure is prohibited.
2. All the decorating materials must be fire-resistant processed and attached the fire-resistantindications.
3. Exhibitors are required to submit both top (designated ceiling area and its size) andelevated view (designated ceiling area and surrounding wall, etc.) booth drawings. They
must show that the ceiling are fire-resistant processed.
(2) Fire Safety Equipment
1. Fire extinguishers must be size 10 or larger.
2. Fire alarms (smoke alarms) may be required. In such case, exhibitors must submit theplacement notice and its operation experiment result to the Association. Domestic fire
alarms are not be accepted.
3. Depending on the structure or size, evacuation exits and leading light for emergency may
be necessary.

6-3. Two-floor construction

A two-floor construction is defined as a layered structure with flow lines for the traffic of people
on the upper floor with an overall height exceeding 2.1m from the surface floor. However, evenwhen the booth structure height does not reach 2.1m, the structure is considered to be a twofloor construction if the base floor is used as an aisle, product exhibit, waiting room, etc. Please
note that approval from the local fire department is required for the construction of a two-floor
structure.
Exhibitors who wish to set up a two-floor booth structures are required to submit an application
form sent with the Exhibit Manual together with a construction plan. Observe the following
guidelines for the design and construction of a two-floor structure.
(1) Booth requirements for construction
Exhibitors using more than a block of booths (20 or more booth spaces) are allowed toconstruct a two-floor structure.
(2) 2nd floor floorage
The upper limit of floorage for the 2nd floor shall be a half of the exhibit area (a maximum of
500 square meters including the slope area).
(3) Height of the 2nd floor structure
The maximum height of exhibited products and fixtures is 6m so this height should also be
maintained for items on the 2nd floor.
(4) Use of the 2nd floor structure
The 2nd floor structure can be used as a product exhibition area, a business meeting room,a waiting room, and an operations room, etc. This structure must also be set back at least
1m from the border of the aisle and booth. Demonstrations from the 2nd floor to visitors on
the 1st floor are prohibited.

22

Chain for thesuspension configuration
Truss for the fixtures(less than 6m)

Floor(1) Booth requirements for usage
Exhibitors using more than a block booth (20 or more booth spaces) are allowed to use thesuspension configuration.
(2) Space restrictions
Space is restricted to within the perpendicular line from the booth's internal surface. But
even if the suspension configuration meets this restriction, if its location interferes with thedeluge gun in the exhibit hall, the suspended item will have to be repositioned.
(3) Suspension base restriction
As a rule, suspension base should be done on gusset plates. If the use of other locations(e.g. beams, etc.), please contact the Association at early stage. Depending on the weight,
construction plan may be asked to change.
(4) Load (weight) limitation
The gusset plate for a single suspension must weigh less than 450kg. Exhibitors are
required to submit the construction plan and a statement of total weight that specify theweight of each gusset plate. Construction plan which all suspension weight divided by the
number of suspension base point cannot be accepted.
(5) Height limitation
Fixtures (e.g. metal and/or wooden structures, signage, lighting, speakers, banners, clothmaterials) must be less than 6m in height. However, trusses for the suspension
configuration such as chain motor boxes are not applicable for the height limitation but theyshould be installed in areas that will not disturb the view of surrounding exhibitors. And forsafety reasons, the chain for suspending truss must be installed within a meter above thetruss fixture. The exhibitor is responsible for any of the costs related to the change of plan.
(6) Other limitations/considerations
1. Design ornamental trusses to have a combined structure that is not separated in pieces.
2. Design suspended trusses to prevent impact from horizontal vibrations caused by anearthquake and secure as much distance as possible between installed trusses.
3. Ornamental trusses and decorations built from the ground must be designed so that they
are not secured by being tied with material such as wire. In regard to the wiring of cables
that cross the floor to the ornamental truss, design it so that it can prevent disconnection
from horizontal vibrations caused by an earthquake and can be installed flexibly.
4. When installing monitors, speaker channel letterings, and/or lightings on ornamental
trusses, take measures such as securing with bolts or wires to prevent from falling.
5. Only use unobtrusive colors such as black and gray for components such as trusses.
6. Exhibitors that install suspended trusses shall assume full responsibility for accidents that
occur during the construction of the suspended structure or are caused by the suspended
structure during the exhibition period.
7. When selecting booth positions, the exhibition layout from the office clearly indicates areas6-5. Floor construction work

6-6. Fire prevention regulations

7. Exhibited Items and Management

7-1. Counterfeit or imitation products are strictly prohibited

7-2. Comparison displays

7-3. Suitable displays

The following regulations must be strictly observed for all displays in the exhibition booths.
(1) Safety and precaution signage
All booths must have adequate safety and precaution signage positioned in clearly visible
locations around the displays.
(2) Displays should reflect real-life situations
Product presentations and/or displays should be demonstrated in real-life situations asmuch as possible and not in an exaggerated or unrealistic manner. If this is not practical,
the product(s) must have accompanying captions stating how they are used in actual
applications.

7-4. Display-area lighting

7-5. Restrictions on audio volume

Before installing audio equipment in the booth, discuss with the surrounding exhibitors and set
the volume so that they do not disturb each other. When explaining products or making
demonstrations using audio equipment, try to break down the time as much as possible. Also
discuss with your neighbors on adjusting the presentation microphone audio level, and thetime-frame of each presentation. Stop the audio immediately when there is an emergency
broadcasting at the venue.
(1) Audio output limitation
Maximum of 80dB
(2) Volume measurement
As a general rule, the standard values are to be measured 2m away from the booth borderline.

8. Violation of the Regulations and Discrepancies  in Interpretation/ Others / Organizing Committee

8-1. Violation of the regulations and discrepancies in interpretation

If an exhibitor violates these Regulations or if there is a discrepancy in interpretation or theapplication of these Regulations, the following measures will be taken. Please note that theinterpretation of the Regulations as defined in the original Japanese language documentation willtake precedence.
(1) If the Organizing Committee determines that an exhibitor has violated Regulations governing
exhibitor booths and implementation of exhibits, the Association will request that the exhibitor
take the necessary corrective measures.
(2) If the same violation described above (section 1) occurs again, or a discrepancy in interpretationof these regulations occurs, the Organizing Committee will take the appropriate action and basedon its final judgement, order the exhibitor in question to take the necessary corrective measures.
Please note that once the Committee reaches a final ruling, the Committee will not enter into any
further discussion with the exhibitor, nor be responsible for any incurred liabilities whatsoever.
(3) If an exhibitor has been ordered to take corrective measures described above (section 2), theexhibitor will be required to submit in writing on the same day, a description of the necessary
corrective measures taken and the schedule at which they will be completed.
(4) If an exhibitor has been ordered to take corrective measures described above (section 3), andfails to do so accordingly, or if the corrective measures taken are determined to be insufficient by
the Organizing Committee, the following penalties may apply.
1. The exhibitor will be prohibited from continuing with exhibition activities from the next day.
2. If the penalty in section “1” above is ignored, the exhibitor will be barred from exhibiting at thesubsequent CEATEC exhibition.

8-2. Others(1) Other prohibited activities and regulations that are not included in these Regulations will be
detailed in the Exhibition Manual that will be distributed later.
(2) Promissory notes cannot be accepted for payment for booth fees and all other expenses.
(3) These Regulations are subject to change as deemed necessary by the show sponsors, theOrganizing Committee or the Association. If changes occur to the Regulations, they will be
posted on the CEATEC Official Website, or brought to the attention of exhibitors by other means.
(4) Observing these Regulations is the sole responsibility of the exhibitor. The show sponsors,
Organizing Committee and the Association will not accept any responsibility resulting fromviolations of existing laws and/or local ordinances by exhibitors.

8-3. Organizing Committee

Exhibition Regulations

The brightness of the venue is between 450 and 500 lux when all high-pressure mercury
ceiling lamps are lit. There are four mercury ceiling lamps per block in the exhibition hall;
however taking the exhibition environment into consideration, lighting will be kept within 3/4 ofthe total brightness for all areas.

(1) Prohibited activities
1. Smoking
2. Use of open flame (including pyrotechnic devices, exposed electro-thermal devices, etc.).
3. Use of liquefied petroleum gas or any other inflammable gas in the venue.
4. Use of flammable substances such as gasoline, kerosene, machine oil, heavy oils, etc., in the venue.
5. Use of hazardous items such as explosives, large amounts of matches or disposable
lighters, etc., in the venue.
(2) Exemptions for prohibited activities
Excluding smoking, exemptions for prohibited activities and/or the use of some of theaforementioned substances may be granted by local fire safety authorities if it is determinedthat only minimal amounts of substances will be used or that the activities are necessary toenhance the exhibit. For exhibitors seeking exemptions, please fill in the relevant items on
the "Hazardous Materials Usage Application" in the Exhibition Manual and submit the form
together with two declaration copies explaining the nature of the performance or exhibit.
The Association will submit all applications to the fire safety authorities at a single time, andonly the items granted exemptions will be allowed to be used in the venue.

Advertisement Sponsors / Conference RoomAs a general rule, exhibitors are requested to limit product comparisons (see guidelines below)
to demonstrations between products and/or technologies of their own company or groupcompanies. Exhibitors who plan to compare their products or technologies with those of othercompanies should first obtain advance permission from the other company and suchcomparisons must not infringe upon the property rights of that company. When the Association
and/or Organizing Committee determine that the following guidelines on comparison displays
have not been observed, they reserve the right to terminate the display or order that corrective
measures be taken with all costs incurred by the exhibitor. If said corrective measures are
determined to be insufficient, the exhibitor may be barred from future participation in CEATEC.
(1) Comparisons using exhibits and demonstrations(2) Comparisons using information panels and pamphlets(3) Verbal comparisons in audio announcements(4) Other comparisons related to products and technologies

7-7. Handling of hazardous items

Co-Creation PARK

(1) The display, distribution, or demonstration of counterfeit or imitation products that infringe
on a third party's intellectual property rights (e.g. patents, trademarks, design rights,
copyrights, overseas rights, etc.) or any other related activity is strictly prohibited.
(2) If the Organizing Committee and/or the Association discovers counterfeit or imitation
products being displayed, distributed, or demonstrated, it reserves the right to remove theseproducts from the exhibition venue immediately with all costs incurred becoming the
responsibility of the offending exhibitor.
(3) In addition to inspections for counterfeit or imitation products, all exhibitors shall cooperate with
the Organizing Committee and/or the Association whenever any type of inspection is conducted.
(4) Any disputes concerning the intellectual property rights of exhibited products shall be
resolved between the parties concerned.

(1) Copyright procedures
For exhibits and demonstrations featuring musical performances, audiovisual presentations,etc., copyright procedures must be processed (not necessary for copyrights owned by yourcompany and already processed). For more information concerning the necessary
procedures for obtaining permission from copyright holders, contact the Japanese Society
for Rights of Authors, Composers and Publishers (JASRAC)(2) Illumination/Lighting
Nothing may be directly attached, nor may lights be shone directly onto the walls, floors orceiling of Makuhari Messe. When strong lighting equipment such as LEDs are used indisplays and/or signboards, they must be positioned so as not to inconvenience visitors orneighboring booths. If any problems occur in line with lighting, The Association will request
immediate countermeasures.
(3) Smoke machines
The use of smoke machines (including alcohol, oil or petroleum smoke machines, and dry
ice machines) is not permitted.
(4) Miscellaneous
If the exhibit planned incorporates any of the items listed below, please take the necessary
steps to ensure that the exhibit will not affect the surrounding booths and/or exhibition
visitors in any way.
1. Hot air
2. Gas
3. Strong smells or fragrances
4. Vibrations

Society 5.0 TOWN

In the initial construction stages and during the exhibition, inspections will be conducted by the
local fire department. If it is determined during the inspections that the following regulations are
not being observed, termination of construction and/or removal of the booth(s) may be ordered.
(1) If a thick fabric or fabric with ruffles (pleats) is to be attached on the fireproof plywood of thebooth, it must have fireproof properties. Use of a fireproof fabric is not necessary, however,when thin processed paper or fabric is used on the surface of the fireproof plywood.
(2) Thick stage curtains, ordinary curtains, plywood for display use, fiberglass boards, blinds
made of fabric, black-out curtains, artificial flowers, carpets, flooring materials, sheets forconstruction, and any other materials used must all have fireproof properties. The fireproof
labeling on each item must be shown in a clearly visible location.
(3) The use of materials such as Hong Kong flowers, urethane, acetate, polyester, and nylon isprohibited as they are highly combustible.
(4) The use of expanded or foamed polystyrene is also prohibited, it is recommended that
Styrofoam or a similar material be used instead.

7-6. Demonstration regulations

Total Solutions / Smart X / Devices & Technologies

Exhibitors who require floor construction work are required to submit an application form sentwith the Exhibit Manual together with a floor plan. Observe the following guidelines for the
Floor Construction Work.
(1) Floor Construction Work
1. Exhibitors are required to contact CEATEC Management Office in each hall before
commencing the work and inform the number of anchor bolts to be affixed.
*In case there is no need of anchor bolts, exhibitors are required to submit the cancellation
2. Concrete nails and jackhammering are prohibited. No construction may be carried out on
pit covers or pit interiors on the floors.
3. To prevent truss beams falling, strike four or more anchor bolts in one place when securing
them to the floor.
4. Carpeting a booth, exhibitions are required to use double-faced tape. Use of glue isprohibited.
(2) Restoration to original condition
Floor construction work is permitted on the condition that all flooring will be restored to its
original state after the show. After usage, if the bolt heads project above the surface, theymust be s awn off, not hammered in or cut with acetylene torches. All expenses forrestoration shall be borne by the exhibitor. In the event that the floor is not restored to its
original condition after the final floor inspection, or the restoration is incomplete, theAssociation will complete the restoration work and charge the total amount of expenses tothe exhibitor after the show.
(3) Floor restoration expenses
When bolting down an anchor bolt, a cooperative fee for the restoration of floor surfaces of
1,100JPY per bolt (including consumption tax) will be charged to the exhibitor, regardless ofthe size of the bolt.

・The peak value, which is measured by devices meeting the JIS C1509 standard, is used forassessment.
・The Association staff will periodically measure volume levels during the exhibition, however,
it is required that exhibitors also measure volume levels before and during the exhibition.
Decibel meters are available from the Association, so please do not hesitate to ask for one.
(3) Measures for exhibitors violating the volume restrictions
If volume levels are determined to exceed the aforementioned limits, or the exhibitor
generates deep bass sound that may be disturbing to surrounding exhibitors, the exhibitor
will be advised for improvement and required to follow the instructions. Even if the audio
level is within the aforementioned limits, the exhibitor will be advised to modify their audio
equipment accordingly if the sound coming from the booth is determined to be bothersome
to surrounding exhibitors and visitors. Such exhibitor will be penalized with the following if
the exhibitor makes no improvements.
・When the exhibitor is advised for improvements for the third time: Ban the use of audio
equipment from the morning of the following exhibition day.
(4) Stationing a person responsible of operations
Please make sure that a person responsible for audio equipment is stationed in your boothat all times, and that the audio equipment is operated in accordance with the regulations.

Exhibition Guide

where structures can be suspended from the ceiling. If an area other than an area where
ceiling-suspended structures are possible is selected, and the exhibitor suspends
structures, the exhibitor will be liable for cost incurred etc.

Comprised of exhibitor representatives, the Organizing Committee's role is to consider problem
areas and reach appropriate decisions concerning the control, planning, and operation of theexhibition. The Organizing Committee is present during show preparations and during theexhibition to ensure a proper exhibition environment and solve problems should they arise. The
Organizing Committee has the authority to enforce all regulations and will act accordingly
should any violations occur.

23

2019 Event Schedule
Example of Exhibitor Preparation Schedule

28th (Fri.)
Booth fee payment due date
Early
Exhibitors Briefing/
Session for selecting booth position
Mid
Admission pre-registration starts
Start accepting reservations for Key
Note Speeches
Distribution of an Official Press Release

Exhibitors still have the chance
to choose booth position from
Saturday, April 27th as long as
there are booth spaces remaining
after booth position has been
confirmed for exhibitors who
applied during the priority
acceptance period. An exhibitor
can choose booth position fromthe remaining booth spaces
specified on the booth allocation
diagram. Booths will be allocatedon a first-come-first-served
basis.
The office will end acceptance of
exhibit applications as soon as
all booth spaces are taken.

February/March■

Setting goals focused on customer relations — garnering newcustomers and updating customer lists etc.

■

Matching promotion plans for new products and exhibition
targets to CEATEC 2019 schedule■

Considering sponsorship in conjunction with the exhibition

March
April
May

Acceptance Period of
Additional Exhibitor
Applications

Exhibition planning such as setting goals and objectives

Processing of applications and schedule to exhibit

April/May/June■

Finalizing exhibit plans, exhibition application processing in linewith regulations■

Finalizing exhibition operation schedules

June

26th (Fri.)
Deadline for Priority Acceptance of
Exhibit Applications

Exhibitors can choosebooth position fromthe booths specified
on the booth allocation
diagram in the order inwhich you submitted
the application form on
the website.

Booth design
July

Important [Company/Organization Exhibits]
Exhibitors can select booth position from those on the boothallocation diagram determined by the CEATEC 2019
Organizing Committee. Booth selection will be given
preference in the order in which you submitted the application
form on the website.(Refer to page 20, section 3-6. Selectionof Booth Position in the Exhibition Regulations)

Priority Acceptance
Period of Exhibit
Applications■

Participation in exhibitors briefing/ session for selecting booth
position; and reception of exhibitor manuals■

Booth design and other preparations to accommodate booth
position and exhibition plans

August/September

Late
Distribution of tools for attracting visitors, vehicle passes andexhibitor badges■

Draw up booth operation manual that includes booth design,
selecting/finalizing products for exhibit, booth staffing, etc.

■

Processing of applications and submissions based on exhibitor
manual■Releasing information including data entry in CEATEC website
and provision of information to the News Center

September

Early
Exchange gathering with other exhibitors
Mid
Exchange gathering with the press

Exhibit preparations and making appointments with
September/Octobercustomers visiting the exhibition/booth

12th (Sat.) to 14th (Mon.) Preparation
12th (Sat.) from 8:00: Preparation for exhibitors with more than 20 booths

October 15th (Tue.) ~ 18th (Fri.)CEATEC 201918th (Fri.) 17:00 ~ 22:00: Dismantling and removal

CONTACT US

October

12th (Sat.) from noon: Preparation for all exhibitors

14th (Mon.) afternoon: Media Convention

July

Booth preparations and information release

Mid
Start accepting reservations for all conferences
Distribution of an Official Press Release

August19th (Tue.) 10:00a.m. (JST)Start accepting exhibit applications

February

Event Schedule (Tentative)■

Completion of booth operations manual, and final confirmationof booth designing and exhibit products delivery/wrap-up
schedule■

Distributing invitation to customers, making appointments withcustomers to meet at the exhibition■

Creating press releases, preparing new productannouncements, handling press coverage

Sorting visiting customer lists and after-show follow-up

October■

Measuring, assessing and analyzing booth effectiveness■

Categorizing customer lists, analyzing degree of target
achievement and customer satisfaction■

Customer follow-up activities for each customer class drawn
from analysis results

CEATEC Management Office (Japan Electronics Show Association (JESA))
5F Ote Center Bldg.,1-1-3, Otemachi, Chiyoda-ku, Tokyo 100-0004, Japan
Tel: +81-3-6212-5233 FAX: +81-3-6212-5226 E-mail: contact2019@ceatec.com