To members of the press
Press release
May 26, 2022
LIVE BOARD,INC.

LIVE BOARD Launches “Screen Ranking List” Using Data
From “Audience Intelligence Engine” That Analyzes
Visitors to LIVE BOARD Outdoor Screen

LIVE BOARD, INC. (Address: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, ”LIVE BOARD”)
analyzes visitors to screens in the LIVE BOARD Marketplace using the “Audience Intelligence Engine*.” This engine,
owned by NTT DOCOMO, predicts user attributes, behaviors, and interests based on location data from base stations
and member data from d POINT CLUB members who have opted in beforehand. This enables the identification ofthe features of approximately 110 screens (outdoor screens only) in 9 prefectures nationwide (Hokkaido, Miyagi,Chiba, Saitama, Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka).
* Audience Intelligence Engine is the technology comprising the NTT Group’s corevo® AI. corevo® is a registered trademark of NIPPON TELEGRAPH
AND TELEPHONE CORPORATION.

◆ What Is “Audience Intelligence Engine” Data?
The Audience Intelligence Engine has the capability to extract user locations, interests, and other information fromNTT DOCOMO’s data, and analyze visitors to screens within the LIVE BOARD Network. This makes it possible toascertain the features of approximately 110 screens nationwide. LIVE BOARD enables sales based on OOH*impression (number of viewers). When planning ad delivery, it analyzes the features of each screen from such
attribute data as who, when, and where. LIVE BOARD can deliver ads to the people you want to communicate withthrough screens where the target audience is expected to be.
* An abbreviation for ”Out of Home,” OOH is a general term for advertising media delivered outside the home, such as public transit advertising,outdoor advertising, and advertising in commercial facilities.

Contact: https://liveboard.co.jp/en/contact◆ What Is a Screen Ranking List?
The visitor histories of the approximately 110 outdoor screens nationwide within the LIVE BOARD Network areanalyzed using the Audience Intelligence Engine. LIVE BOARD is then able to provide a ranking of the screens withthe highest proportions of target visitors.

◆ LIVE BOARD Nationwide ScreensLIVE BOARD has currently grown its screen network to more than 16,000 screens and 20 million MAUs nationwide.
LIVE BOARD continues to expand not only the number of screens installed, but also partnerships with othercompanies as well.
URL: https://liveboard.co.jp/en/screen◆About LIVE BOARD,INC.
A digital OOH adnetwork operator achieving data driven targeting andeffectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based advertisement
delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions thatare based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during
the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining
big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH
throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of
personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.

Company nameLIVE BOARD,INC.

Representative

President and CEO, Jun Sakurai

Location

7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, TokyoCapital

2.5 billion yen

Start of operation /Date of establishment

February 1, 2019

Business areas

DOOH Advertising Distribution Platform Management,Development, DOOH Advertising Space SalesWebsite

https://liveboard.co.jp/en

DOOH

AdvertisingMedia