For Immediate Release
December 27, 2016
LIXIL Corporation

LIXIL Strengthens Marketing Capabilities with Creation of New
Integrated Marketing Division
Also moves to strengthen manufacturing and decision-making processes at LHT
Tokyo, Japan – LIXIL Corporation (“LIXIL”), a global leader in housing and building materials, products
and services, today announced that it will strengthen integrated corporate and product brandmarketing activities through the creation of a new consolidated Marketing Division as of January 1,
2017.
The new division will integrate all teams within the current Japan Marketing Division with digitalstrategy and global branding functions. This will bring new global scale to LIXIL’s marketing capabilities
and ensure a more comprehensive and aligned strategy. The move will also see further integration ofdigital intelligence and strategies into the marketing mix, allowing LIXIL to move closer to the end user,
whose purchasing decisions are continuing to evolve with new digital trends. Yugo Kanazawa, LIXIL’sChief Digital Officer, will lead the Marketing Division.
In addition, LIXIL Housing Technology (LHT) Japan will be established within LHT to enable faster
decision-making and enhance manufacturing processes within the housing products business in Japan.
Satoshi Yoshida, who is currently the head of Japan Marketing Division, will assume the role of CEO,LIXIL Housing Technology Japan, reporting directly to CEO Seto. Bijoy Mohan, CEO of LWT and LHT Asia,
will continue overseeing LHT’s Asia business, reporting to CEO Seto. The Production Division, a newdivision to manage a range of production-related functions within LHT Japan, will also be establishedenabling further enhanced manufacturing capabilities with competitive quality, cost and delivery.
To enhance efficiency of logistics and distribution operations, the logistics division that had been within
LHT, which had been managing similar operations for LIXIL Water Technology (LWT) in Japan and LIXIL
Japan Company (LJC), will become a LIXIL corporate division. The new Logistics/Procurement Division
will also incorporate corporate level procurement functions to optimize both logistics and procurement
processes.
LIXIL President & CEO, Kinya Seto said, “In Japan and globally we are seeing significant changes in theway consumers behave and reach their purchasing decisions. Bolstering brand and product marketing,1

as well as being able to understand and respond to consumer needs, are two factors that will be criticalto LIXIL’s sustained success. The new Marketing Division will allow us to increase the scale andsophistication of our marketing and branding efforts. In addition, organizational changes in LHT willallow us to drive operational efficiencies and faster decision-making, which are vital to securing growth
in Japan, our largest single market.”-Ends-About LIXIL
LIXIL Corporation is a global leader in housing and building materials products and services. The foundation of LIXIL’ssuccess is our constant investment in technological innovation to improve the way we live. Delivering core strengths inwater, housing, building and kitchen technologies, our brand portfolio businesses LIXIL, GROHE, American StandardBrands and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL produces some of theworld’s most fundamental and innovative products and services, and our solutions are an integral part of some of theworld’s most iconic and cutting-edge living and working spaces. Operating in more than 150 countries, and employing
more than 80,000 people, we bring together function, quality and design to make people’s lives better, and moredelightful – wherever they are.
About LIXIL Group
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company containing LIXIL Corporation, LIXIL VIVACORPORATION and LIXIL Housing Research Institute, Ltd.. The Group, which is led by President and CEO Kinya Seto, isinvolved in a broad spectrum of housing-related businesses, ranging from the manufacture and sales of building
materials and housing equipment to the operation of home centers and a network of homebuilding franchises, andcomprehensive real estate service. LIXIL Group Corporation posted ¥1.89 trillion in consolidated sales in FYE March 2016.

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