Message fromthe President

Contents

Sustainabillity

FeatureEnvironment

SocialGovernanceContributing to Our Communities

Co-Existing With Communities
Policy and Concept

Participating in the Sanno Festival, One of Japan's
Three Major Festivals

The Tokyo Tatemono Group believes that enriching the valueof communities through volunteerism and other activities not

The Tokyo Tatemono Group is an active participant in

only leads to greater community development, but also topassing down traditional culture through the Sanno Festival,

sustainable business growth. Therefore, we conduct a variety ofa key event for the neighborhoods located around ouractivities to help connect people living in urban environments.

headquarter building.

In the various regions where our group operates, we

Traditionally called the Tenka Festival, this event is held

recruit employees to drive local revitalization events andon even-numbered years, and is one of Japan's three major

participate in community cleanup activities, using thesefestivals, alongside Osaka's Tenjin Festival and Kyoto's Gion

community and volunteer activities to raise the value of ourFestival. At the Tokyo Tatemono Group, we believe it islocal communities.

important for community development that we help in passing
down culture and instilling awareness in our employees about

As an upstanding member of the communities we serve,
we strive to help build stronger community and more

the people of our communities. Our employees take what theyabundant societies.

learn and pass it on to future generations.
A number of group employees participated in the festival byhelping to carry some of the 12 portable shrines in a spirited,
lively procession through the Yaesu, Nihonbashi, and Kyobashi
areas alongside members of local neighborhood associations.
Sustainability Website
Feature: Tokyo Tatemono Urban Development
Activities (Published 2017)www.tatemono.com/csr/special/townplanning.html

Sanno Festival▶ Community Outreach Activities in Yaesu, Nihonbashi, and Kyobashi Neighborhoods

Event nameActivities

No. of group employees
participating

Sakura Festival

Sakura viewing, concert, rugby event (Apr 5-7)

Total 91 over 3 days

Tokyo Station area clean-up teamMorning clean-up of Yaesu, Nihonbashi, Kyobashi areas (Jan 24, Sep 20)

Total 227 over 2 days

Chuo-dori Clean Walk (local garbage pickup, Picking up garbage, replanting flower beds along the Chuo-dori street (the group
Total 53 over 3 days
flower re-planting initiative)
also served as office staff) (Mar 19, Jul 24, Dec 11)
La Folle Journée TOKYO2019

Held local concert at Tokyo Square Garden (May 3 and 4)

Total 8 over 2 days

Tokyo Ekimachi Kirapika Project

Cleaning areas around Tokyo Station (Apr 18, Nov 28)

Total 247 over 2 days

Nihonbashi/Kyobashi Festival

Special sponsor, executive committee members, rugby team organizers (Oct 27)

Total 9 over 1 day

Arts & Crafts MarketHeld events at Tokyo Square Garden (monthly)

Total 6 over 6 day

Kyobashi Marche

Held events at Tokyo Square Garden (twice monthly)-41

Contents

Message fromthe President

Sustainabillity

FeatureEnvironment

SocialGovernance

Clean-Up Activities

Encouraging Lively Communities

Group employees regularly take time before the start of theThe Tokyo Tatemono Group holds a number of events to help

work day to clean up and beautify neighborhoods around theirgrow and invigorate communities.

workplaces. Tokyo Tatemono employees can be seen in areas

Nakano Central Park, a lush, three-hectare public park

like Tokyo's Yaesu, Nihonbashi, and Kyobashi neighborhoods,

nestled between and established by universities andwhere our headquarter office is located, and in other locations

government offices, hosts a variety of events year-round,as well. These activities have earned a letter of appreciation

including flea markets and workshops. This initiative tofrom the Nihonbashi Clean Business Cooperative.

use open spaces in creating a lively atmosphere received
the 2014 Good Design Award in the category of Design ofPartnering with Non-Profit Organizations

Community Development.
Since August 2018, the Kyobashi Marche market has been

Tokyo Tatemono takes care of sidewalk flower beds along theheld twice monthly at Tokyo Square Garden. The market

Chuo-dori street as a member of NPO Hana Kaido.

occupies space in the connecting corridor on the first floor,

We also work with the Cheering Supporters for Woods ofoffering fresh vegetables and prepared food items.

Chuo City using forest tree trimmings to enrich Chuo Ward,

In October 2019, an Autumn Cultural Festival was held in

where the organization is based.

the public space of Brillia Mare Ariake TOWER & GARDEN

We produce planter filler from the trimmings, using thisand Brillia Ariake Sky Tower, developed in the Ariake area

filler to beautify the city in various ways through NPO Hana

near an Olympic venue. This event took place thanks to theKaido, including the installation of roughly 100 flower beds oncooperation of the management associations from both Brillia

sidewalks around our construction sites.

properties. In addition to a number of hands-on activities suchas balloon art, prosthetic leg experiences, and BMX test rides,
we also held a film night screening party. One of the four
short works shown was Sing, which won an Academy Award
for Best Live Action Short Film in 2017. More than 800 local
residents participated in the event.

Morning Clean-Up Activities

Chuo-dori Path Flower Beds

42

Flea Market Held in Central Park

Contents

Message fromthe President

Sustainabillity

FeatureEnvironment

Developing Communities in Places People Can
Call HomeThe Tokyo Tatemono Group strives to encourage people living
in newly constructed homes to integrate smoothly with theirlocal communities, promoting regional revitalization.
Before the construction of Brillia Shinagawa Minamioi,
located in the Shinagawa Ward of Tokyo, we established

Loco-café oooi on the site, which has become a community
gathering spot for home buyers to connect with residents
from the local community. To increase the number ofinteractions between buyers and local residents, we sponsor
forums and other events meant to encourage exchanges. We
also lease space for social events.
Neighbors MusashiNakahara , in Kawasaki City, Kanagawa
Prefecture, is a social apartment operated jointly between
Tokyo Tatemono Real Estate and GLOBAL AGENTS CO.,LTD. Before it was renovated into a social apartment,
it was a dormitory for company employees. This social
apartment property envisions building a small communityof 144 households, offering a variety of communal spaces,a restaurant-themed lounge, a well-equipped theatre, and alively bar lounge for interchange.
These shared spaces create a forum for exchange between
the property's residents, offering a new kind of lifestyle thatfacilitates interaction and a sense of community.

Neighbors Musashi-Nakahara

TOPICS

Brillia Shinagawa Minamioi's Communication Salon oooi
Wins Good Design AwardBrillia Shinagawa Minamioi's Communication Salon oooi, a community
facility attached to Brillia Shinagawa Minamioi (completed February 2020),
received the 2019 Good Design Award.
This award was given to Brillia Shinagawa Minamioi's Communication
Salon oooi in recognition of spatial media communicating throughconnecting people, unlike traditional advertisements. The cafe's initiative
promotes communication between local residents as well as withcondominium residents to support smooth community-building.

43

SocialGovernanceContents

Message fromthe President

Sustainabillity

FeatureEnvironment

SocialGovernanceCommunity Revitalization Through Our Leisure BusinessRegina Resort

Ofuro no Osama Bathhouses

Regina Resort, operated by Tokyo Tatemono Resort, is a

The Ofuro no Osama chain of bathhouses operated by Tokyo

special accommodation facility where pets and their owners

Tatemono Resort is designed to enhance local cohesion,lodge together.

interaction, and communication. These bathhouses serve as

Nine Regina Resorts are in operation in the Kanto Koshinetsu

a facility for health promotion and preventive medicine asarea. In recent years, pets have become recognized aswell. Each of these 10 unique hot bath facilities, all locatedmembers of the family and more accommodations arein the southern Kanto area, also feature restaurants andaccepting pets. However, in reality, very few facilities create another amenities.
The ofuro , or hot bath, is a leisure activity deeply rooted

environment in which people and pets can live together withpeace of mind. Other facilities simply allow pets to stay. Regina

in Japanese culture. The Tokyo Tatemono Group believes

Resort was planned from the ground up with dogs in mind.

that providing a relaxing space helps to create a more

Considerations included floors not easily scratched or dirtied,abundant society. In addition, we focus untiringly on hygienea number of useful amenities, private dog runs for guests,

management so customers can use our facilities withinsurance for accidental damage to facilities, and so on.

confidence. Beyond daily cleaning, sterilization, and water

These resorts offer guests a sense of ease as they stay withquality inspection, we perform pipe cleaning with hydrogen

their pets, creating new demand for tourism and contributing

peroxide three times a year for our baths. For hygieneto the economic development of their regions.

management at our restaurants, we have created manuals
for each location and partner with external specialists whoconduct hygiene inspections.
By providing a space where customers feel at ease, we
contribute to revitalizing local communication and promoting
the health of local residents.

Regina Resort Fuji

Regina Resort Hakone Ungaiso

Ofuro no Osama Ebina

44

Contents

Message fromthe President

Sustainabillity

FeatureEnvironment

SocialGovernance

Cultural and Social Contribution Activities
Policy and Concept

Artist Support at Brillia LOUNGE's THE GALLERYThe Tokyo Tatemono Group believes that activities contributing

Tokyo Tatemono provides support for a variety of cultural

to society and culture help create a more abundant society

activities, including sports and the arts. As part of theseand aid the sustainable growth of our own businesses.

activities, we operate THE GALLERY, an exhibition space setup

Therefore, we engage in a variety of social contribution

in one corner of the Brillia LOUNGE, itself located on the firstactivities, including cultural and arts activities, educational

floor of the Tokyo Tatemono Yaesu Building. Since 2017, THE

support, sports promotion, and disaster recovery support.

GALLERY has presented up-and-coming artists and their work.
In 2019, THE GALLERY featured works by four artists.
In addition, we sponsored the Brillia ART AWARD 2020
to determine which artists' works would be presented thefollowing year. All artists were welcome to submit theirwork for consideration in this open recruitment program.
Artists were evaluated not on finished pieces, but rather on
their production plans. The selected winners were given aTOPICS

production grant of 200,000 yen, with one grand prize winner

Brillia Culture Spice Brillia ART AWARD

receiving a separate award of 300,000 yen. Finished works

Selected Works Exhibition and Short Film Screening

will be presented on a rotating schedule throughout 2020.

Tokyo Tatemono sponsored the Brillia Culture SpiceFor more information about THE GALLERY in Brillia LOUNGE andthe Brillia ART AWARD, see the following websites:brillia.com/brillia/topics/
brillia.com/artaward/
https://brillia.com/artaward/archive.html(All available in Japanese only)

Brillia ART AWARD and Selected Works and Short Film
Screening event at the Ueno Royal Museum in Taito-ku,
Tokyo, between January 27 and 29, 2020. At this event,eight works were exhibited as winners of the Brillia ART
AWARD.

Selected Brillia ART AWARD Recognitions

Short Film Screening
Works Exhibited in 2019 at THE GALLERY in Brillia LOUNGE

45

Contents

Message fromthe President

Sustainabillity

FeatureSupporting Para-Sports for Persons with Disabilities

Environment

SocialGovernancefor Ten-eimai rice, a crop cultivated locally in Fukushima
Prefecture's Ten-ei Village.
These support activities, which boasted 126 volunteer

Tokyo Tatemono has been an official partner of the JapanesePara-sports Association since August 2015 as part of our social

employees in 2019, began because of our relationshipcontribution activities.

with Hatoriko Highland Regina Forest, a camping andaccommodation facility in Ten-ei which was owned by theWe actively support para-sports through initiatives toTokyo Tatemono Group up until 2016.

raise awareness and other efforts to promote the para-sport
philosophy of creating a vibrant society of coexistence.

Volunteer employees and their families experience authenticIn 2018, we created opportunities for our employees

farming activities, including spring rice-planting, summer weed-to watch and support para-sports events by publicizing

cutting, and fall harvest, all while interacting with local farmers.
This activity unifies company and individual as we deepen

competitions and tournaments within the group, contributing

our understanding of Ten-ei Village and help rebuild

to the promotion of para-sports.

Fukushima Prefecture.

Moreover, we acquired the naming rights to the Shin-Toyosu
Brillia Running Stadium track and field facility that opened in

Operating a Classic Kyoto Machiya Concept HotelDecember 2016. We currently assist in facility operations. The
Shin-Toyosu Brillia Running Stadium also houses a prosthetic
development laboratory where people with disabilities canIn October 2019, Tokyo Tatemono Real Estate Sales opened

train side-by-side

the doors of a new concept hotel, THE MACHIYA SHINSEN-with those without

EN. This hotel utilizes an existing classic Kyoto machiya

disabilities.

accommodation building, which was developed jointly with AJ
InterBridge, Inc.

日本 障が い者スポーツ協会 オフィシャルパートナー

In this project, we acquired a vacated machiya
accommodation with the intent to conduct a ground-up

Earthquake Reconstruction Support ThroughRice Planting

renovation and rehabilitation of the aging facility. Further, theproject included added a new wing incorporating elements of
the Kyoto machiya, resulting in a hotel embodying the charm of

The Tokyo Tatemono Group aims to build a more abundant

Kyoto's history and traditional culture.

society through reconstruction following the Great East

The new wing features guest rooms kitchen and washing

Japan Earthquake and increase interaction between cities

machines for long-term stays, addressing the needs of visitors

and farming villages. Here, we support rice planting activities

from overseas.

TOPICSHareza Ikebukuro Acquired Naming Rights to the Toshima City Arts and Culture Theater

Tokyo Tatemono completed the constructionof the Hareza Tower office building inMay 2020 as part of our support for thedevelopment of Hareza Ikebukuro. We
acquired the naming rights for the Toshima
City Arts and Culture Theater, built within thedevelopment’s hall, which was finished in
April of 2019.
A multi-purpose hall with 1,300 seats, thefacility serves as a symbol of Toshima as anInternational City of Arts and Culture. Thehall also serves as a center from which we
promote a variety of cultural and art activities.

Tokyo Tatemono Brillia HALL (Inside)

46(Outside)Contents

Message fromthe President

Sustainabillity

FeatureEnvironment

SocialGovernanceSupporting Patients with Incurable Diseases andTheir Families

Fundraising Through Art

Brillia ist Tower Kachidoki, a Tokyo Tatemono condominium

and a renovation. On this occasion, the facility launched aproperty, is designed to support child-rearing and community

new social contribution program for the local community.

In 2018, SMARK ISESAKI celebrated its 10-year anniversary

coexistence. The building provides accommodation tailored

The program incorporates art as social contribution,

to a generation of parents raising children, including certified

installing communication art collection boxes called coinschildcare, a family house, and a pediatric clinic. The familyon the first floor of the property. The boxes depict thehouse, operated by certified NPO Family House*, is a second

three famous Jyomosanzan mountains of Gunma Prefecture

home for families who travel to urban hospitals from afar to care(Mt. Myogi, Mt. Haruna, and Mt. Akagi) as portrayed byfor children with intractable diseases such as pediatric cancer.

artist Jin Hasegawa. Donations collected are provided toSupporting the mission of Family House, Tokyo Tatemono

environmental organizations in Gunma Prefecture at an

has provided a 130m² condominium free of charge within

annual festival each November.

Brillia ist Tower Kachidoki, which is located near the National

In 2019, donations were provided to the Oze Preservation

Cancer Center Hospital and St. Luke's International Hospital.

Foundation, a conservation organization working to preserve

The house is equipped with two Japanese-Western fusion-

the Oze marshland area, which is one of Gunma Prefecture's

style rooms and a common room.

most iconic natural environments.

*A certified non-profit organization (NPO) is an organization certified forspecial tax incentives encouraging others to donate to the organization.
Though the certification system allows NPOs to be created simply by petition,
the organization must have a certain period of activity and pass evaluation by
a competent authority to be certified.

Garden of the Certified Center for Early Childhood Education Center Located in
Brillia ist Tower Kachidoki

coins Myogi

Brillia ist Tower Kachidoki Family House

coins Haruna47