For Immediate Release
October 3, 2018
LIXIL Group Corporation

LIXIL’s Brands Receive 11 Good Design Awards in 2018
American Standard named among the Good Design Best 100
Tokyo, Japan – LIXIL Group Corporation (LIXIL), maker of pioneering water and housing
products, announced that its brands LIXIL, American Standard, GROHE, and LIXIL Housing
Research Institute have won a total of 11 Good Design Awards in 2018. American Standard’sGenie Hand Shower was named among the Good Design Best 100 products of the year.
The Good Design Best 100 is a well-respected, handselected list recognizing the most innovative products
released this year. The Genie Hand Shower, which isdesigned to deliver a robust yet non-abrasive shower
experience for consumers in markets with low waterpressure in Asia, won the award for its affordability,
beautiful design, and innovative functionality.
Ten other products were also honored, including INAXALLER-PURE (a decorative tile controlling allergens),
GROHE Blue Home (a kitchen faucet with an in-built
water filter), TOSTEM LW (a large window with a frame that is almost invisible from theinside), and LIXIL Smart Package Postal Box (a smart post box that allows packages to besent and picked up when convenient).
LIXIL President and CEO Kinya Seto commented, “We are differentiating ourselves throughdesign, technology, quality, and brands. As part of our strategy, we are focusing ondeveloping LIXIL into a truly design-oriented company by integrating design–led thinking
into all the processes of the product lifecycle. We want to address consumer challenges andexperiences, and to achieve this, we have world-class in-house design teams led by ourChief Design Officer. We will keep developing our products through innovative design thatgives consumers their dream home and lifestyle.”
Vice President of Design at American Standard and INAX, and designer of the Genie Hand
Shower, Antoine Besseyre des Horts, commented, “Genie, American Standard’s innovative
yet very affordable hand shower, is a milestone achievement in our aim to offer innovative
solutions to the day-to-day challenges that consumers face and illustrates our design-led
thinking perfectly. It was designed and developed with a pressure-boosting andwater-saving technology to ensure an indulgent shower experience to people living in parts
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of Asia, where water pressure and scarcity are daily issues. The product addresses not only
the consumer insights of poor showering experience at low pressure but also features
aesthetics and materials combination not seen at such price point. With the iconictransparent colored spray face and universal opening system, the product offers a greatbalance between emotional and practical benefits.”
Established in 1957, the internationally-coveted Good Design Awards is the only framework
in Japan that comprehensively evaluates and recognizes design. It is presented by the Japan
Institute of Design Promotion.

LIXIL

TOSTEM LW
INAX ALLER-PURE
Smart Package Postal Box

WindowTile
Postal box

INAX All in One Filtration Faucet AJ-Type

Kitchen faucet with
in-spout filtration

SATO

Affordable toilet system fordeveloping countries

INAX Electricity generating toilet remotecontroller

Electricity generating toilet
remote controller

LIFE CORE*co working project with bluestudio Co., Ltd.

AmericanStandard

Genie Hand Shower

Water facility unit
Hand shower*Good Design 2018 Best 100

GROHE

GROHE Blue Home Pull Out
GROHE Smart Control Concealed

Kitchen faucet
Shower system

LIXIL Living
ResearchInstitute

Five generations house

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About LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes areality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to
make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design,an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approachcomes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Over 70,000
colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion
people every day.
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.

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