+A B R A N D F O L D E R CA S E S T U DY

Getty Images and Its
Customers Leverage
Brandfolder’s DAM
To Organize and Distribute
Millions of Digital Assets

AboutFounded in 1995
Home to over 477 million visual assets(video + still)
More than 750,000 annual customers
from almost every country in the world

The Critical Need for
Digital Asset Management
Getty Images, a preeminent global visual content creator and marketplace, offers a full rangeof content solutions to meet the needs of any customer, no matter their size. More than 750,000
customers from almost every country in the world purchase from Getty Images in a year,
helping them to discover, purchase and share powerful visual content from the world’s best
photographers and videographers.

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Over the past 25 years, Getty Images has grown into a multibillion-dollar global e-commerceindustry leader and trusted brand. With hundreds of thousands of content creators contributingto its library on a daily basis, Getty Images is responsible for providing coverage for the mostpopular news, sports and entertainment events each year. To put it simply, our everyday lives
are impacted by the content that lives on Getty Images. Today, the organization is home to theworld’s deepest digital archive of historic photography.
Getty Images’ aim is to help businesses of all types and sizes connect and compete in an
increasingly digital and visual world. As part of that, it is crucial that it has an efficient way tosupport its customers’ needs to organize and distribute their Getty Images-licensed content aswell as their own digital assets.
Getty Images wanted to be sure that its best-in-class content was managed by a best-in-classdigital asset management (DAM) solution — one that would work with them to deliver the mostefficient solution to their customers.

The Brandfolder Solution:
Getty Images Media Manager Powered by Brandfolder
In August 2019, Getty Images and Brandfolder partnered to create Getty Images Media Manager
Powered by Brandfolder. The solution empowers Getty Images customers to easily organize,manage, control, distribute and measure all of their digital assets in one safe and secure place.
The partnership combines the world’s best visual content with Brandfolder’s #1 ranked digitalasset management features to serve customers of all sizes all around the globe, from small
businesses, non-profits and sports teams to large corporations, publishers, manufacturers,government agencies and more.
Media Manager, which is built on top of Brandfolder’s DAM offering, provides Getty Images
customers with key digital asset management functionality while seamlessly integrating into theirpreexisting creative workflow. Licensed content from Getty Images automatically gets added toMedia Manager, so users’ downloads and license details are easily stored in one place without
any extra effort. Users can then access and share their licensed Getty Images content and key
metadata in real time and can leverage features such as artificial intelligence to easily tag theirown assets and search more efficiently.
+3With built-in templating, workflow tools,
unlimited guest users and third-party
integrations such as Adobe Creative
Cloud, Box, Dropbox and Google Drive,Media Manager offers the efficiency
needed in today’s digital world.

“Getty Images Media Manager Powered by Brandfolder makes
it easier for our customers: easier to track and manage digitalassets across global teams, easier to integrate across third-party
tools and workflows, and easier to collaborate on searching,tagging, editing and distributing their licensed assets.”— Peter Orlowsky, Senior VP of Partnerships, Getty Images

Additionally, Media Manager helps to streamline Getty Images’ global assignments business.
Getty Images offers assignment services to brands and organizations all around the world tohelp bring their own ideas to life, whether that’s one-of-a-kind events, behind-the-scenes action
or 3D specialist photography. No matter what a client is looking for or where the service may beneeded, Getty Images will find a content creator to fit the bill.

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Getty Images Media Manager Powered by Brandfolder creates a seamless workflow by ingesting
assignment content from photographers and videographers around the world and routing it
directly to customers. This allows Getty Images customers to quickly receive content and shareit with their key audiences. Today, the Getty Images team continues to leverage Media Manager
Powered by Brandfolder to run its assignment business as efficiently as possible. Features such as
FTP upload, content automation and share links are used to deliver the right content to the rightcustomer in real time.
Combining Getty Images’ proprietary platform, best-in-class content creators, and MediaManager Powered by Brandfolder, Getty Images is confident it can deliver high value in record
time to its customers of all sizes, in all segments.
Getty Images Media Manager Powered by Brandfolder enables customers to drive maximum
value from Brandfolder’s DAM functionality — making it easy for customers to share, distributeand publish Getty Images content as well as their own key assets across their organizations.

“Working with Brandfolder’s product, sales, engineering andcustomer support has proven to be very collaborative. We
appreciate their willingness to incorporate features into theirplatform that are critical to our customers. We love the ongoingability we have to serve our customers with a best-in-class DAM
knowing we are backed up by a partner who understands ourbusiness and our customers’ needs.”—Peter Orlowsky, Senior VP of Partnerships, Getty Images+

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Visit us at brandfolder.com• hello@brandfolder.com

For partnership inquiries, visit brandfolder.com/partnerships+

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