For Immediate Release
September 30, 2016
LIXIL Corporation

LIXIL Launches PATTO Reform Campaign to Create New Demandfor Home Renovation in Japan
Making home renovation faster, simpler and clearer
Tokyo, Japan – LIXIL Corporation (“LIXIL”), a global leader in housing and building materials, products
and services, today announced its new PATTO1 Reform campaign in Japan. The campaign aims to create
new demand in Japan’s home renovation market by bringing together manufacturers, distributors andconstruction contractors to make the entire renovation process faster, simpler and clearer for consumers.
The new services will launch nationwide on October 1st of this year.
Kinya Seto, President and CEO of LIXIL, said, “A variety of factors including an aging population, apreference for aging-in-place, and greater awareness of energy efficiency demonstrate there is strong
potential for renovation products in Japan. LIXIL’s PATTO Reform services will provide a stress-free andsimplified home renovation process, helping homeowners improve their living spaces and lifestyles.”While home renovation has been gaining more attention due to the growth of existing homes sales anduse of existing housing stock, LIXIL research has identified that 20% of consumer requests in the smallscale renovation market (under 500,000 yen) currently go unfulfilled. Small-scale renovation projects
comprise 40% of the total renovation inquiries. Surveys also revealed that consumers are mostconcerned by unclear pricing in the industry, finding reliable contractors, and lack of transparency ontiming and the result.
LIXIL, together with distributors and construction contractors, will provide new renovation services thatwill initially target the small-scale renovation market and address common customer concerns. This
includes developing a registry of LIXIL PATTO Reform Service Shops, which will expand from 400 shops
at the start of the campaign to 1,200 in the future, and establishing a dedicated service that will respondto inquiries within 24 hours, provide cost simulations, and deliver estimates from shops within 3 days.

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PATTO: Japanese term in this case indicating doing something quickly.

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LIXIL PATTO Reform Service Shops will also offer customers products that can be quickly installed:
LIXIL’s energy-efficient Inplus windows can be installed in as little as an hour while Rechent entrance
doors require no more than a single day.
As the world’s leading Living Technology manufacturer, LIXIL will continue to innovate in order toaddress changing lifestyles in markets around the world. To access the new PATTO Reform services inJapan, visit: www.pattoreform.com (From October 1, 2016, in Japanese only)-Ends-

About LIXIL
LIXIL Corporation is a global leader in housing and building materials products and services. The foundation of LIXIL’s
success is our constant investment in technological innovation to improve the way we live. Delivering core strengths inwater, housing, building and kitchen technologies, our brand portfolio businesses LIXIL, GROHE, American StandardBrands and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL produces some of theworld’s most fundamental and innovative products and services, and our solutions are an integral part of some of theworld’s most iconic and cutting-edge living and working spaces. Operating in more than 150 countries, and employing
more than 80,000 people, we bring together function, quality and design to make people’s lives better, and moredelightful – wherever they are.
About LIXIL Group
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company containing LIXIL Corporation, LIXIL VIVACORPORATION and LIXIL Housing Research Institute, Ltd.. The Group, which is led by President and CEO Kinya Seto, isinvolved in a broad spectrum of housing-related businesses, ranging from the manufacture and sales of building
materials and housing equipment to the operation of home centers and a network of homebuilding franchises, andcomprehensive real estate service. LIXIL Group Corporation posted ¥1.85 trillion in consolidated sales in FYE March 2016.

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