For Immediate Release
March 11, 2020
LIXIL Group Corporation

LIXIL Brands are Pushing Design Thinking in the Home
Meet our 27 iF Design Award winning design concepts and products - with INAX leading the way

Image: INAX wins iF Design Award for brand’s signature elements

Tokyo, Japan –“We want to create experiences in the home thatpeople absolutely fall in love with,” says LIXIL’s Chief DesignOfficer, Paul Flowers.
Two years ago, Flowers was tasked with wedding some of themost advanced technologies in and around the home withdesirable and meaningful designs, all part of the company’s shiftto becoming more consumer-centric.

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Since then, he has established a centralized Global Design
Organization to oversee LIXIL’s house of brands, opened new inhouse design studios around the world, and implemented design
and work processes that are redefining LIXIL’s water and housing
products.
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Seal of design quality
Over 6,000 submissions from over
70 countries every year
Organized by the International
Forum Design (IFD) in Germany(learn more)“We have reworked the entire design process at LIXIL and I am proud to see our teams are winning global
accolades for it, including 27 iF design awards this year. In particular, last year we redesigned the visual
identity of our INAX brand, which alone picked up 15 awards – an incredible sign of recognition and a telltale
sign of things to come,” says Flowers.
INAX Makes its MarkAs part of LIXIL’s approach to applying design, its designers
have been developing and applying a “brand lenses” toeach of its global water technology brands, introducing
signature elements that form a brand’s visual and emotional
identity. This ensures they are well-defined, authentic, andwith a unique sense of purpose, all while staying true totheir cultural roots.
INAX, a LIXIL bathroom and kitchen brand from Japan,
received an iF Design Award for its signature elements,
which were unveiled at Milan Design Week in 2019 for thefirst time. Combining architectural and human elements,
INAX’s signature elements convey Japanese aesthetics in anew, contemporary style.
INAX was also awarded for its use of color in the bathroom
sector. INAX Blue, a color that is now synonymous with thebrand, goes beyond mere aesthetics to also indicate when afunction is activated, immediately drawing the attention ofthe user and making products more intuitive to use.
GROHE Gets Gold
LIXIL’s design teams are also pivoting from product design
to experience design to capture the hearts of consumers.
In line with this approach, LIXIL’s bathroom and kitchenbrand GROHE was awarded the highest of product design
accolades: a Gold iF Design Award.
Designed using an intuitive push button technology firstdeveloped in Japan, GROHE developed SmartControl
Kitchen Colors, a series of minimalist faucets that simplifies
how users interact with faucets while cooking or cleaning.
This series was made available in eleven colors, catering to
the individual tastes and preferences of consumers.

2LIXIL Pushes New Boundaries
Experience design also means redefining how
consumers interact with products altogether –including redefining concepts altogether.
LIXIL’s designers are inquisitive and are constantly
questioning, "Why did we do it like that?", "Can wedo it in a different way?"
Looking to the future, LIXIL, which includes brands
famous for exterior housing products, was awarded
an iF Design Award for re-conceptualizing
boundaries.
Made up of crisscrossing carbon wires, Concept F isa fence that offers glimpses of the scenery outside,
helping spaces appear larger, while also casting
shadows that aesthetically mimic nature throughout
the day.

Making Things that Matter
LIXIL’s 27 winners of this year’s iF Design Award range from newly designed toilets through to its showers,
faucets to external blinds and carpets, each with a unique story to tell.
But, ultimately, it is about making products that matter to people. – that solve real-life challenges, suit
individual preferences, all while contributing to environmental sustainability.
“This is a fantastic result, demonstrating the power of design thinking. Every interaction, from how
something looks and how it feels to what it stands for, adds value to what we do at LIXIL, helping to makebetter homes a reality for everyone, everywhere,” says Flowers.

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Note to Editors:
For more information on LIXIL’s iF winners, see table below:
BrandINAX

GROHE

LIXIL

TOSTEM
Kawashima Selkon

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27

Category
Corporateidentity
Brand designExhibition
Interior designToilet
Bathroom
Bathroom
ToiletWashbasin
Public Toilet
Public Toilet
Public Toilet
Public Bathroom
Bathroom
Bathroom

Name
INAX Signature Elements and Reference Design

KitchenBathroomFaucet

SmartControl Kitchen Colors / Kitchen faucet collection
Veletto / Bathroom Faucet Collection
Atrio Private Collection / Customization Bathroom Faucets
Rapid SLX / Mounting Element
Sense App / Mobile Application
Sensia Remote Control / Remote Control for Shower Toilet
SmartActive 310 / Headshower Collection
Concept F
INSHOP FRONT
Wide lever faucet
External Blind for Residence
MODE STYLE / Floor coveringBathroom
Bathroom
Fence
Store ExteriorBathroom
BlindsTile Carpet

INAX Brand Design
INAX Exhibition at Milan Design Week 2019
S600 LINE Interior Architecture
S600 LINE One Piece Toilet
S600 LINE Freestanding Bathtub
S400 Exposed Shower System
S400 Manual Bidet
CERAFINE Washbasin series
Shower Integrated Wall Hung Toilet
Shower Integrated Toilet Remote Controller
Sensor Integrated Wall Hung Urinal
Tooth brushing basin
Ecoaqua Shower
AquaPOWER

About LIXIL
LIXIL makes pioneering water and housing products that are designed to solve everyday, real-life challenges, making better homes a reality foreveryone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality productsthat transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to
improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX,GROHE, American Standard, and TOSTEM. Approximately 75,000 colleagues operating in more than 150 countries are proud to make productsthat touch the lives of more than a billion people every day.
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.

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