Kuoni Tumlare and the Lucerne Tourism Ltd., partner up to develop
year-round travel to the region.
The new partnership will make travel to the city of lights easy and offer great
packages and incentives to those visiting Lucerne and the surrounding region.
29th June 2023 - Global destination management specialist Kuoni Tumlare and theLucerne Tourism Board have signed a new partnership agreement to develop yearround tourism in the city. This will help place Kuoni Tumlare in a position to attract moregroup visitors to the region. Concurrently, this partnership will enable Lucerne TourismLtd. to strengthen the positioning of Lucerne as an all-year-round destination.
The new partnership will allow both companies to grow tourism outside the high season
months and highlight popular local winter events, such as Christmas markets, LiLu andthe Carnival.
This partnership amalgamates the international reach of Kuoni Tumlare and theunderstanding of the local landscape from within the Lucerne Tourism Ltd. organisation.
This partnership will help to raise awareness of the city as Switzerland’s musical city,and the perfect destination for all seasons.
Kuoni Tumlare has over 100 years of experience in destination management. Its globalfootprint, unrivalled local destination knowledge and rich expertise sets the companyapart. Lucerne Tourism Ltd, is the competence centre for the positioning, market
development, public relations and guest care of numerous partners delivering first-classservices for the Lucerne – Lake Lucerne Region. Both companies focus strongly onsustainability through CSR initiatives and as part of Swisstainability.
Marco Russi, COO, Kuoni Tumlare MICE & Destination Offices Europe commented:“With this partnership, we want to develop Lucerne as a full-year travel destination. Our
focus will be on finding the right business segment, that has an active interest in visiting
the beautiful region of Lucerne in a sustainable way.”
Marcel Perren, CEO, Lucerne Tourism Ltd: “Strengthening the winter season in the
global market portfolio is enormously important for Lucerne Tourism. To complement
our broad marketing activities, we are delighted Kuoni Tumlare will be able to put our
diverse winter highlights such as the picturesque Christmas markets, the increasingly
popular Light Festival Lucerne (LiLu) and the traditional and unique Lucerne Carnival aswell as the various renowned musical events on display. The goal of increasing theoccupancy rate in winter among our partners can be intensified in this way.”1

About Kuoni Tumlare
Kuoni Tumlare is a destination management company with over 100 years ofexperience, a global footprint, unrivalled local destination knowledge and rich expertise setting it apart and driving it in pursuit of the original purpose that inspired the founders
over a century ago: to foster connections across cultures.
At Kuoni Tumlare, we deliver truly inspiring and innovative solutions and experiencesthat create value both for our Partners and Society at large. Our wide portfolio ofproducts and solutions is built on 100+ years of destination management experience.
Our solutions include series tours, technical visits, educational tours andJapanspecialist travel consulting, as well as meetings, incentives, conferences, andexhibitions. Our product portfolio includes MyBus excursions at destinations as well as
guaranteed departure tours devised and delivered by our Seat-in-Coach specialists,
Europamundo (EMV) and MyBus Landcruise.

About Lucerne Tourism Ltd.
Lucerne Tourism Ltd (LTAG), is the competence centre for the positioning, market
development, public relations and guest care of numerous partners delivering first-classservices for the Lucerne – Lake Lucerne Region.
LTAG’s sphere of responsibility is devoted to ensuring the excellence, authenticity andsustainability of the region's tourism products and services. Tourism is one of the maineconomic sectors of the Lake Lucerne Region. Hence, LTAG puts the prominence andpositioning of the brand at the service of the regional economy in the defined markets.
Brand positioning and brand management are among LTAG's core tasks.

For more information, please contact:
Elena Chieri
Marketing & Sales Support Manager MICE & DMC Europe
Mobile: +44 (0) 7442 188805
E-mail: elena.chieri@kuonitumlare.com

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