For Immediate Release
June 5, 2018
LIXIL Group Corporation

LIXIL Unveils Innovative Solutions and Stylish Designfor Consumers at KBC 2018 in China
Five product brands from LIXIL – INAX, GROHE, American Standard, LIXIL, and DXV - present
at Asia’s leading kitchen and bathroom trade show
Shanghai, China – As visitors and exhibitors are revving up to the most anticipated kitchen andbathroom trade fair in China, Kitchen and Bath China 2018 (KBC), LIXIL is present full throttle with five ofits powerhouse brands - INAX, GROHE, American Standard, LIXIL, and DXV - showcasing its alignedstrength this year. Leveraging its multi-category, multi-brand strength in China, LIXIL is delivering thebest of technology and quality products to the discerning Chinese consumer.
This year, LIXIL unveiled an assorted range of innovative products for consumers in China at the 23rd KBCshow this week in Shanghai (5-8 June 2018).

Opening ceremony at the GROHE booth

Present to attend the show, LIXIL’s Group President & CEO, Kinya Seto said “LIXIL’s huge presence
showcases its commitment to continued innovation in the technology and design of homes as they evolveover time to suit the needs of our consumers. Asia is positioned to be a key growth engine for LIXIL globallyand China plays a key role within the Asia region. Today, as we participate in the KBC show to present ourproducts across our brands, we aim to bring full range of designs and innovations to meet the lifestyledemands of consumer in China.”
1 | PagePresent during the show, Bijoy Mohan, CEO, LIXIL Asia, said “These are exciting times as China is in themidst of a transformation to a consumer driven economy. We at LIXIL have taken the lead in orienting all
our brands towards fulfilling the demand generated by this transformation. In Asia, LIXIL aims to transformthe end-to-end home solutions experience to make it easy, enjoyable and of true value to the consumer. We
are proud to once again bring together the aligned synergies of LIXIL’s brands at KBC and convey LIXIL’s
promise of innovation and design to create better living solutions for all our consumers.”
Key highlights from LIXIL’s brands at KBC include:
INAX
INAX continues to pursue new technologies that will lead to even cleaner and more hygienic ways ofliving, harnessing the expertise it has developed in Japan to create comfortable, environmentally friendly
products to make exceptional bathroom spaces around the world. In 2017, INAX put forward the conceptof "Simplicity for You" in China, offering integrated online and offline services to provide a one-stop
shopping experience for consumers. Entering 2018, INAX is building on its offer. Among the products
INAX will be displaying at KBC are the SATIS S shower toilet, the ultra-thin CERAFINE ceramic washbasin,
and the New Passo intelligent covering plate, attracting attention through the polished appearance,
design, and user-centric functional equipment of all its products.
GROHE
GROHE, a world leading premium sanitary fittings brand, has unveiled for the first time in Asia the pureiconic geometry and elevated design of its latest basin mixer product line GROHE ATRIO. GROHE will also
be displaying the Allure Brilliant product line for showers, which continues to be a product in focus for its
timeless design and brilliance. Meanwhile, the Lineare and Essence SPA Colour Collection will provide
consumers with freedom of choice in shape and colour of basin mixer. With its products, GROHE enables
consumers the freedom of choice, allowing individuals to express themselves and enabling them tomake their dream bathroom a reality.
American Standard
American Standard, a brand with over 140 years of history and more than 30 years delivering innovative
bathroom and kitchen products in the Chinese market, will showcase a series of star products covering
toilets, basins, auto temperature mixers, shower systems, and kitchen products. With the theme“Beautiful, Purposeful, Safe for everyone”, American Standard shows its commitment on helpingconsumers to build a better, safer, and more beautiful home with innovative design and state-of-the-art
technology.
LIXIL
LIXIL has been making Prefabricated Bathrooms in Japan market for over 50 years. The brand is now
expanding its horizon in the rest of Asia with technology that will create a new surge in the bathroom
construction industry. This year, showcasing the full bathroom concept, products displayed at KBC
include INAX Satis shower toilet, AS basin and accessories along with GROHE smart control shower
system. With this, LIXIL offers a one-stop solution to its customers with wide range of products to selectfrom its international brands, catering to all lifestyles.
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The knock down version of LIXIL bathrooms comes with simpler and reliable installation procedure which
ensures cutting down the construction lead time drastically (to only two days, by two installers) from its
state of art manufacturing facility.
DXV
The DXV brand of luxury bathroom suites feature timeless, reimagined styles from the four mostinfluential design movements of the past 150 years – Classic, Golden Era, Modern and Contemporary.
DXV’s award-winning, ultra-luxe 3D faucet range combine space-age manufacturing with artisanalcraftsmanship, to deliver water in luxuriously artful ways.
-EndsAbout LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes areality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to
make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design,an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approachcomes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Over 70,000
colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion
people every day.
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.

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