2019‐No. 04 26 March 20192019 年 3 月 26 日

Emphasizing Social Impact in Contributing to Achievement of SDGs
―Results of the 2018 Survey of Mécénat Activities
The results have been compiled for the 2018 Survey of Mécénat Activities, conducted annually by the Associationfor Corporate Support of the Arts (5-3-2 Shiba, Minato-ku, Tokyo, President: Motoki Ozaki) of companies andcorporate foundations nationwide.
For the 2018 survey, responses were received from 328 companies and 175 corporate foundations. Total costs for
mécénat activities were ¥21,270,430,000 for companies (222 respondents, an average of ¥95.81 million percompany) and ¥55,356,160,000 for foundations (166 respondents, an average of ¥333.47 million per foundation).
The number of activities totaled 1,515 for companies, and 638 for foundations.
The Mecenat Report 2018, which compiles the survey results, will be published on March 25th, and a PDF version
will also be available on the Association’s website. In addition, a briefing for the 2018 Survey of Mécénat Activities
is planned to be held on May 21st. Details will be announced at a later date on the Association for Corporate Supportof the Arts website and elsewhere.

[Main Points of the 2018 Survey Results]

https://www.mecenat.or.jp/ja/introduction/research/post/2018

This year, comparisons were made with past years (including 5, 10, and 15 years ago) to see major trends.

1. Mécénat activities related to company business have increased.
The number of those who responded that their reasons for working on mécénat were “to connect to ourbusiness and create value as a company” increased significantly.

2. Companies are seeking to indicate and quantify social impact.
Regarding from what angle post-evaluations of activities were conducted, there was a substantial increase in
the following three responses: “relevance,” “economy,” and “level of achievement.”

3. About half of companies that conducted post-evaluations responded that “there has been
positive change in the community/society.”
Interviews with two companies were conducted, and specific details of changes
were published.

About the Mécénat Report 2018
➢ “Mécénat activities”: Refers to companies’ artistic and cultural (support)
activities and efforts to solve social issues such as education, welfare, theenvironment, and regional development, with a broad interpretation of“social creation through art and culture.”➢ Survey contents: Implementation status, details, organization etc. of mécénat
activities in FY 2017 (April 2017 to March 2018)➢ Survey targets: 1,960 companies and 317 corporate foundations in Japan➢ Survey method: Questionnaire via mail or PDF form
➢ Number of respondents: 328 companies, 175 corporate foundations1

1.

Mécénat activities related to company business have increased.
⚫

The percentage of respondents has increased for all three objectives for working on mécénat, but inparticular, the number of those who responded that their reasons for working on mécénat were “toconnect to our business and create value as a company” has increased from five years ago.

⚫

The large increase from 28.7% in FY 2013 to 82.2% in FY 2018 indicates that an increasing number ofcompanies are carrying out mécénat activities related to their businesses.
Reasons for Mécénat Efforts｜Comparison with 5 Years Ago
87.2%

to support art and culture

67.5%
60.3%
55.9%

to solve social issues through art and culture

82.2%

to connect to our business and create value as a company

28.7%

2018 MA/N=297

2.

2013 MA/N=397

Companies are seeking to indicate and quantify social impact.
⚫

Regarding from what angle post-evaluations of activities were conducted, the most common answer
15 years ago as well as for FY 2018 was “there was an effect or impact on society.”⚫

Following that, percentages for “relevance,” “economy,” and “level of achievement” grew significantly.

Post-Evaluation Standpoints｜Comparison with 15 Years Ago
The program was effective towards its goal (relevance)
Minimum cost was required to achieve goal (economy)

33.9%

30.5%

11.2%

31.3%
24.5%

There were results for management resources (efficiency)
How much of the goal was achieved (level of achievement)

11.0%

2018 MA/N=131

2

48.9%
60.3%
62.8%

There was an effect or impact on society (social significance)
Other

52.7%

6.1%
3.3%
2003 MA/N=392

3.

Responses of mécénat activities having “led to employee education” increased 10% from 10 years ago.

Results of Mécénat Activities｜Comparison with 10 Years Ago
65.6%
Understanding and promotion of art and culture in area of implementation has progressed

65.0%

48.1%

Our brand has improved in the area
There was an effect from publicity

18.3%

Activities led to customer acquisition and service improvement

34.3%

9.9%
8.3%

There was feedback for our core business from use of our technology

35.9%

Activities led to employee education

25.4%

activities helped target(s) advance

37.4%
49.6%

there has been positive change in the community/society

26.7%

employee understanding deepened, and a sense of unity was created
other

1.5%
1.3%

2018 MA/N=131

4.

61.1%

38.9%
38.9%

2008 MA/N=460

About half of companies that conducted post-evaluations responded that “there has been positivechange in the community/society.”⚫

Out of the 131 companies that responded that they had conduced post-evaluations of activities in FY
2018, about half (65) responded that “there has been positive change in the community/society.”⚫

Two companies were interviewed, and their responses were published in the report.

FY 2018 Results of Mécénat Activities MA/N=131
86

Understanding and promotion of art and culture in area of implementation has progressed

49

Activities helped target(s) advance

65

There has been positive change in the community/society

63

Our brand has improved in the area

51

There was an effect fro publicity

24

Activities led to customer acquisition and service improvement

13

There was feedback for our core business from use of our technology

47

Activities led to employee education

35

Employee understanding deepened, and a sense of unity was created

2

Other

■ Association for Corporate Support of the Arts
We are a private public-interest corporation with which cultural organizations, including companies, participate
and collaborate, with the aim of social creation through the promotion of art and culture. In order to contributeto the realization of a creative, vibrant, prosperous society that respects diversity, we focus on promoting
corporate mécénat through activities such as culture-related surveys and research, certification and recognition,grants, exchanges, and communication.
Chairman: Tatsuyoshi Takashima (Advisor of Dentsu Inc.)
President: Motoki Ozaki (Former Chairman of the Board, Kao Corporation)
Full & Associate Members: 158 companies and organizations
Individual Members: 19 (as of March 11th, 2019)3For inquiries regarding this matter, contact: Association for Corporate Support of the Arts
PR: Kanako Sato, Mayumi Fukumori Survey: Akane Ono, Nozomi Saito
TEL: 03-5439-4520 FAX: 03-5439-4521 E-mail: press@mecenat.or.jp
Aise Shiba Bldg. 8F, 5-3-2 Shiba, Minato-ku, Tokyo 108-0014 URL： http://www.mecenat.or.jp

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