WELCOMEIADSA 100 MINUTES
12 June 2020, virtual session

iadsa.org

Antitrust statement
Although it is appropriate to discuss matters dealing with government policies
and regulations concerning ethical and scientific issues involving foodsupplements, we should not discuss an individual member’s specific products,
prices, sales, marketing or pricing activities or plans which could affectcompetition between companies in the food supplement business.

WHERE NEXT?
2020-2025

iadsa.org

The IADSA
Where next? 2020-2025

Towards better regulation and policy
for healthier lives

A FEW HIGHLIGHTS
2015-2020

A - Refocusing our communication

5
WORKSTREAMS

B - Expanding our network of regulators & scientists

C - Broadening and deepening awareness of supplements

D - Sharing authoritative expertise and knowledge

F - By being ambitious

A FEW HIGHLIGHTS
2015-2020

Helping to protect the status ofbotanicals and build ascientific/regulatory rationale
for botanical supplements.

A FEW HIGHLIGHTS
2015-2020

Seeing the finalisation andimplementation of thenotification system for certain
categories of food supplements
in China.

A FEW HIGHLIGHTS
2015-2020

Helping rescue the Turkish
market from the cliff edge andthen building with theregulatory bodies a new viable
system.

A FEW HIGHLIGHTS
2015-2020

Developing a HealthSupplement and Nutraceutical
Resource Centre with the Food
Safety Standards Authority ofIndia

A FEW HIGHLIGHTS
2015-2020

Launching the first Mind theGap series to communicate ina simple way complex
information about the role andvalue of supplementation.

WHAT ARE THE
LEARNINGS FROM
THE 2015-2020
PERIOD?

1

Not underestimate the power of economics.

2

Keep an open mind and be flexible about thetype of partnership with government.

3

Find ways to develop expertise across regions.

4

Make things as simple as possible.

Looking ahead

The coming 5 years

MAINTAINING THE
MOMENTUM
FOR IMPROVED REGULATION

Maintaining the momentum
for improved regulation

OUR WORK IN CODEX

Codex is a major asset for the
supplement sector, establishing soundrules and principles that havesubsequently been applied inlegislation across the world.

GOAL
To continue to complete work on outstanding
topics such as the colours permitted
in supplements, but to help ensure full reflection on
potentially on new initiatives.
HOW
By supporting Codex, and its parent bodies FAO and
WHO, in achieving their objectives.

Maintaining the momentum
for improved regulation

OUR REGIONAL WORKGOAL
To continue to engage at thenational and regional level where ourexpertise, knowledge and experiencecan add value for a better
regulatory and policy environment.

HOW
Sharing global perspectives and bestpractices on regulatory models.
Being the thought leader in criticalareas including botanicals, claims,
and definitions for supplements.
Building guidance on how to addressnational or regional challenges andopportunities to create regulatory andpolicy change.

BUILDINGUNDERSTANDING OF THE
SUPPLEMENTCATEGORY, ITS VALUEAND ITS NEEDSBuilding understanding of the
supplement category, its value and its
needs

HOW
Mind the Gap: continuation of the Mind the Gap series ofcommunications and their translation.

GOAL
To continue our long-standing
activities to build understanding of the
supplement category, its value and its
needs

Publications & Tools: including scientific, technical andeconomic.

IADSA 360: an annual regional educational event for
both government and industry.
Training Modules: development of generic training
modules for specific groups, such as pharmacists
and dieticians.

TOWARDS ALIGNMENTWITH GLOBAL POLICYOBJECTIVESGOAL
Increase understanding and recognition of the role of foodsupplements in helping people achieve healthier lives.
HOW
By contributing to the work of the leading international bodies thatare driving the debate on nutrition, health and wellbeing policy tohelp them achieve their plans and targets.

ANAEMIA

Towards alignment with
global policy objectives

The IADSA
Where next? 2020-2025

Towards better regulation and policy
for healthier lives

A CONVERSATION WITH STEVE WEARNE
Vice-Chair, Codex Alimentarius Commission

Codex: continuity and change

CIEH Food Safety Conference
Steve Wearne
Vice Chairperson
Codex Alimentarius Commission

10Justiciability of
Codex standards,
guidelines andcodes of practice• Are not a substitute for, or
alternative to national
legislation• Are voluntary in nature• Need to be translated into
national legislation or regulations
in order to be enforceable• Codex Alimentarius
recognised by WTO as therelevant standard-settingorganization for food safety.

Multidisciplinarity

Industry
associations

NGOs asCodex
observers

Consumer
associations

Experttechnical
bodiesA CONVERSATION WITH STEVE WEARNE
Vice-Chair, Codex Alimentarius Commission

IADSA GRANT: 2020 ANNOUNCEMENT

THE IADSA
PROJECT GRANT FOR ASSOCIATIONSSUPPORTING GREAT IDEAS
The goal of the IADSA Project Grant is toencourage national initiatives and provide
support to member associations toachieve ideas that will help demonstrate
the value of supplement sector to national/regional government and could
potentially be replicated as best practicein other parts of the world.

Key criteria• Association member engagement• Replicable• Ambition• Achievable targets

BUT FIRST BACK TO SYDNEY
2019 WINNER:

HPA SOUTHERN AFRICA

IADSA GRANT: 2020 ANNOUNCEMENTMEXICOCOLUMBIA

PHILIPPINES

Food supplements market in
Mexico: Socioeconomic, culturaland anthropological study

The value of dietary Supplements
for healthcare system in Colombia

Driving health prosperity for
Filipino families and nation

Aims: Identify and highlight therelevance of dietary supplements to
Colombia’s healthcare system

Aims: Galvanize commitment fromgovernment, allied healthauthorities and professionals, andprivate sector to bridge differencesin health supplementation in all its
forms – perception, belief, practiceAims: Demonstrate the overall
impact of food supplements on thewellness of the Mexican population
How? Anthropological researchand literature review to have asociocultural overview of how foodsupplements are represented in thedaily lives of Mexicans, taking into
account contexts, codes andbehaviors

How? Healthcare cost savings
surveyHow? Nutrition Summit on healthsupplementation

THE WINNER IS …

IADSA Grant 2020
The Winner is

FOOD SUPPLEMENTS MARKET IN MEXICO
socioeconomic, cultural and anthropological study

BACKGROUNDHigh restrictions to FS are
enforced. Only nutritionaluse is approved which
affects claims and use of
botanicals with proved
physiologic effect.

Miracle products
Restrictions

Negative environment
2019

After a hard work to change
FS perception a new
definition of FS including
physiologic effect is approvedby the Lower House.

2018

2011

“Miracle” products, tagged
as FS, proliferate Mexican
market taking advantage
of low surveillance.

20122000 - 12

1997

ANAISA is born uniting
formal FS industry andpromoting world-class
regulation.

2017

ANAISAFS Definition
Definition of FS is
published in General
Health Law. Physiologic
effect is not included.

New FS Definition

New definition awaiting
Upper House approval.
Pacific Alliancenegotiations are blocked by
Mexican MOH.

Change of government, newspeech focused on the well-beingof the most vulnerable socialgroups. FS loses priority.

New government

COMMUNICATE HEALTH BENEFITS OF FSANAISA’s PRIORITY••

Lack of information in labels and product materials due toregulatory restrictions
General public doesn’t understand what are FS for

UPDATE FS DEFINITION TO ALLOW HEALTH CLAIMS•

Prior government supported and Lower House approval was achieved• New left-wing government is not interested and Upper House
approval has been postponed

WHAT NEEDS TO BE DONE?

CHANGE MINDSET OF CURRENT AUTHORITY

HOW TO ACHIEVE IT?

Consumers understand the benefits and correct use of FS
Changing authority negative perception of FS will unlock
discussions like Pacific Alliance.
Qualitative and quantitative data of FS impact in low income
population to be used in other markets.
•••

Demonstrate to new law makers, politicians and KOLs the benefits ofsupplementation from a social perspective, emphasizing its positive impact in
the lives of low-income communities

IMPACT

THE IDEA
Carry out an anthropological research and literature revision tohave a sociocultural overview of how food supplements are
signified in the daily lives of Mexicans, taking into accountcontexts, codes and behaviors

APPROACH§ Link supplements with other concepts: wellness, diet, health,
entertainment, culture, consumption§ Take into account different population and consumption profiles§ Methodology that inserts the phenomenon in the daily life of people

METHODOLOGY
1

Presentation of two seminars that contain knowledge generated in previous
anthropological researches on Health, Food and Sustainable Consumption in Mexico

2

From a specialized bibliography on the subject of supplements in Mexico, a theoretical,
academic and conceptual review of this information will be made3

Anthropological research in the three most important cities in Mexico with users, with
non-users and with experts on the subject of food supplements

OBJECTIVE
Demonstrate the overall impact of food supplements to thewellness of Mexican population

DELIVERABLES§

Digital compendium of the role that supplements play in the lives of Mexicans ofdifferent socioeconomic and cultural levels, and the meanings they attribute tothem§

Build strong arguments to support discussions about the nutritional, commercial
and social benefits of supplements in Mexico. Link supplements with theirbenefits: positive impact on health, daily well-being, healthy habits§

Strategic recommendations for the sector: communication, linkage and positioning

TIMETABLE
July

weeks
Seminars
Information
review
In-field work
AnalysisInterpretation

1

2

August3

4

5

6

any time

7

September
8

9

10

11

12

BUDGETFor this project, the budget is of $12,300 USD + VAT

MAIN TASKS

Deliver seminars
Bibliography review
Anthropological research

Total costs: USD 12,300
IADSA Grant: USD 10.000
ANAISA support: USD 2.300

TIMES

DELIVERABLES

12 weeks
Report: digital compendium
Supportive arguments of the positive impact of supplements
Strategic recommendations

The Asociación Nacional de la Industria de Suplementos Alimenticios (ANAISA) is the unique food supplements
association in Mexico representing the formal industry. ANAISA was created on September 20, 2011 by a groupof companies interested on face together the main category challenges, the ANAISA priorities are:
§
§
§
§
§

Promote the food supplements industry growth.
Contribute to the promotion, education and dissemination of food supplements consumption and theirbenefits.
Participate as a contributing entity and / or technical advisor during the regulatory framework elaboration
for food supplements category.
Be a point of reference of food supplements category.
Assure the Code of Ethics and Advertising Self-regulation compliance by memberships.

Bitácora Social is a research house whose foundations are the in-depth anthropological study and analysis, focusedon understanding people in their daily contexts based on their habits and motivations, in order to generate
strategic applications that can be carried out in different sectors, both public and private.
Bitácora Social has conducted research inside and outside of Mexico. In North America it has worked in Canada; In
Latin America it has worked in Brazil, Chile, Colombia, Peru, Venezuela, Argentina; in Central America it has done it
in Guatemala, Honduras, Panamá, Costa Rica and El Salvador; in Asia in Vietnam; in Europe in Russia. All theinvestigations and studies are made and done with local anthropologists and native experts.
The areas of application in which Bitácora Social has applied the accumulated knowledge are: Image andcommunication, marketing and advertising, social responsibility, human resources and public policies.

FIVE THINGS WE KNOW ABOUT THE FUTURE OF SCIENCE
PROF. MANFRED EGGERSDORFERFIVE THINGS YOU WANT TO KNOWABOUT THE FUTURE OF SCIENCE
Manfred Eggersdorfer, PhD
Professor for Healthy Ageingm.eggersdorfer@bluewin.ch
Virtual Copenhagen June 12, 2020

INTRODUCTION• Nutrition science has enriched our understanding of how to stay healthy by producing
valuable knowledge about the interaction of nutrients, food, and the human body.
• Nutrition science also has raised societal awareness about the links between foodconsumption and well-being, and provided the basis for food regulations and dietaryguidelines.
• Its collaborative and interdisciplinary research has accomplished much, scientificallyand socially.
• Despite this, nutrition science is confronted with a public reluctance to trust
nutritional insights.
• The impact of nutrition science is particularly strong because of the crucial role ofnutrition in everyone’s daily life.

…… five things you want to know about
the future of science …..

#1 Nutrition is complex – nutritional solutions require acomprehensive approach

Focusing on one nutrient is insufficient, science has to use a holistic approach#2 Nutritional recommendations will be updated totake role for long term health into accountExample Vitamin C-

WHO 45 mg/person and day
Europe 95/110 mg/person and day
China 200 mg/person and day as additional
recommendation to reduce risk for NCDs

Anitra C. Carr & Jens Lykkesfeldt

RussiaExample Vitamin E
Switzerland-US
15 mg/person and day
Should the recommendation for elderly be
increased to 200 mg/person and day?

After the increase of life expectancy compressing the «unhealthy» period is the new challenge
Source: Eggersdorfer et al. in press

#3 Non-communicable diseases are key reason formorbitity and mortality – start is beginning in the 40ies
More than 40% of nutrition related diseases
take place before the age of 70.
Approximately one third of cancers can beprevented.
Up to 80% of heart disease, stroke anddiabetes type 2 deaths are preventable.

… studies show that multivitamins and minerals,
consumed as fruits, vegetables, or dietary supplements
are associated with lower risk for developing cognitive
deficits …

Risk for NCDs can be reduced by ahealthy lifestyle, nutrition being part of it.
Source: Global Burden of Disease; Eggersdorfer et al. In press

#4 Infectious diseases – micronutrients are essential for awell-functioning immune system

Better prepare for the next one.
Lifestyle lessons from the COVID-19
pandemic.

Optimal nutritional status is important for a well-functioning immune
system

#5 ADDRESSING OPTIMAL NUTRIENT STATUS PROVIDES
BENEFITS FOR THE INDIVIDUAL AND THE SOCIETY

UK has position 19
Germany only position 23

Even in high income
countries a balanced dietand optimal health is notalways achieved!
Mind the gap: food fortification and supplements can help to fill the gap!

#6 Nutrients and biomarker will be measureable the consumer gets guidance for personalized nutrition
Recommendations

RDA 5 a day

Recommendations
address average
population

General dietary guidelines

Essential &non-essential
nutrients

Which foods &what amount ?

Which nutrients& what amount?

My nutrient requirement

Sex

Age

HeightWeightPhysical
activity

Food
intolerances

Vegetarian
diet

Genetic
makeupScienceandmedia)
new approaches
providenew opportunities
for personalization
approaches(socialwill providewill
newopportunities
for personalization
new

My food
intakeMy dietWHAT WE LEARNED …
• Nutrition science is young: It is less than one century since the first vitamin was isolated in 1926
• The first half of the 20th century focused on the discovery, isolation, and synthesis of essential micronutrientsand their role in deficiency diseases.
• This created strong precedent for nutrient focused approaches for dietary research, guidelines, and policy toaddress malnutrition.
• This approach was extended to address the rise in diet related non-communicable diseases, eg. focusing on
total fat, saturated fat, or sugar rather than overall diet quality.
• Recent advances in nutrition science have shown that foods and diet patterns, explain many effects of diet on
non-communicable diseases.
• Nutrition policy should follow latest science and prioritize food based dietary targets, communicate trusted
science, and stimulate changes in diets to fit modern lifestyles.

Who has health has hope,
who has hope has everythingThank you!
dr.eggersdorfer@gmail.com
m.eggersdorfer@bluewin.ch@eggersdorferm

IADSA 2020 SURVEY: HOW HAS COVID-19 TESTEDTHE SUPPLEMENT SECTOR?

1

Essentiality

IN THE RIGHT PLACECOVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED ?

Food Supplements have largely been included withinessential products and essential business since either foodor medicinal law, and both categories essential.
The survey did not reveal any significant legal blockages to
produce and sell supplements, with the main reported
challenge being the lockdown of some distribution
channels.

A
MATTER OF
COALITION

US Industry moved swiftly to advocate that
supplement businesses should be considered as
essential by the authorities and therefore beallowed to stay open. They joined coalition
including more than 60 associations requesting
exemptions to official orders for companies andinstitutions involved in the research &development, manufacture, distribution,
warehousing, and supply of products including
dietary supplements.

IADSA2020 © | COVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED?

ESSENTIALITYA
MATTER OF
TIME

The Malaysian government implemented a COVID-19 movement control
order, under which all businesses providing non-essential services were told
to suspend physical operations. The order was announced with less than 48
hours’ notice together with a release of a fairly narrow list of products andservices that were considered to be essential, but food supplements were
excluded. However, supplement companies were told they could apply for
exemption from the order directly to both the Ministry of International Trade& Industry and the Ministry of Domestic Trade & Consumer Affairs.
The lack of sufficient notice, and the requirement to apply to two different
ministries, caused a great deal of concern.

A
MATTER OF
DEFINITION

Lastly, the survey has raised the potential challenges if no formal supplement
category defined in law for food supplements.

IADSA2020 © | COVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED?

Administrative steps for business continuity

2

GOVERNMENT SPEED AND
FLEXIBILITY TO KEEP THINGS
MOVINGCOVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED ?

GMP INSPECTION

ELECTRONIC DOCUMENTATION

Australian government provided support to the supplement sector bypromising flexibility conducting domestic GMP inspections. As well asbanning trips overseas, the Australian government prohibited travel
between states. This presents a problem, because it severely restricts
the ability of its inspectors to travel. There is concern that, if TGA
inspectors are unable to carry out audits as required, somemanufacturers would find themselves facing regulatory uncertainty asa result. TGA has developed a hybrid approach to allow ‘virtual’audits to take place using desktop mechanisms in conjunction with
reduced physical inspections.

The European Commission has announced that electronic scans ofcertificates will be acceptable in place of paper originals as atemporary measure for companies importing into the EU from third
countries.
In Korea a similar approach has been taken with an online submissionof import clearance documents. This temporary permission has
applied to all import clearance documents regardless of country ortype of document but has been limited to the industry falling under thejurisdiction of the MFDS, which includes supplements.

IADSA2020 © | COVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED?

3

False and fraudulent communications

NOT QUITE AS IT SHOULDHAVE BEEN

COVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED ?

71%
59%

of the responding member associations had
issued a statement clarifying that supplements
do not cure, treat or prevent COVID-19.

of the respondents indicated that their government had issued statements warning
about false and fraudulent claims for products, including supplements.

AUSTRALIA

CMA reported being able to develop
a statement in partnership with thegovernment.

4

CHANGE IS IN THE AIR

COVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED ?

Role ofsupplements& immunity

Vitamin D
and bones &muscles
healthy

TURKEYAs soon as the COVID-19 crisis broke, the Turkish government formed an
independent scientific committee of medical experts and academics to offer advice tothe public. Members of the committee discussed in the media how a healthy diet –including supplements – is important for maintaining a normal immune system.

UK
COVID-19 stay-at-home orders across the world have been forcing people to spend
much more of their time indoors, leading to a reduction in their exposure to sunlight.
Public Health England (PHE) reiterated its advice on vitamin D that individuals should
consider taking 10 micrograms of Vitamin D a day to keep bones and muscles
healthy, but should not buy more than they need. “This is because you may not begetting enough vitamin D from sunlight if you’re indoors most of the day.”PHE has extended this guidance to cover the population as a whole, rather than justthose individuals who are in what would previously have been considered vulnerable
groups.

IADSA2020 © | COVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED?

5

SupplyPREVENTINGA CHAIN REACTION

COVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED ?

57%
Of the respondents
reported supply chain
issues among which:92%

with food supplement ingredients75%with packaging materials

SINGAPORE facilitated the over-stickering of products provided
that consumer safety is not compromised.
IN RUSSIA, the pandemic accelerated the passing of legislation
partially overturning a ban on the online and distance selling ofpharmaceuticals and food supplements.

IADSA2020 © | COVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED?

Government officials
ARE CONSUMERS TOO!
Turkey’s Ministry of Food & Agriculture asked GTBD
if it could supply some supplements for its staff aspart of measures to help support their wellbeing.
GTBD was happy to oblige, donating a shipment of
non-branded products to the Ministry, which was
gratefully received.

COVID 19: HOW HAS THE SUPPLEMENT SECTOR BEEN TESTED ?

IADSA 2020 SURVEY: HOW HAS COVID-19 TESTEDTHE SUPPLEMENT SECTOR?

IT’S ALREADY 100 MINUTES!

THANK YOU

iadsa.org