Value Report 2023

Long-Term Vision andMaterial Issues

Contents

SEKISUI HOUSE

Mechanisms andCatalysts for Creating Value

ESG Management

Mid-Term Management Plan for
Sustainable Growth

G: Governance E: Environment S: Social

Financial Data, Company
Information and Share Information

ESG Strategy—DX StrategyHighlight 2Highlight 3

Platform House Concept

DX for Rental Housing

As a core initiative for our global vision, we are promoting our Platform House Concept to help residents achieve hap-Our DX for rental housing refers to the use of digital technologies across all processes related to the Sha Maison rent-piness in the era of the 100-year lifespan.

al housing customer experience from move in to move out in order to enhance resident experience value andIn services focused on connectedness, we offer PLATFORM HOUSE touch, a smart home service installed in

improve operational efficiency.

housing. Using intuitive controls based on a diagram of the house’s floor plan, users can check whether doors and

For the property search phase, we will reinforce DX for the Sha Maison property information site for prospective

windows are closed and locked to prevent crime, get alerts of heat stroke risk from humidity sensors and respond bytenants to improve convenience. For the subsequent property tour phase, we are implementing proof-of-concept tri-

remotely operating air conditioners from outside the home, improving living convenience. This service has been wellals of self-guided tours to better meet the diverse needs of prospective tenants. For move in, we aim to shift all pro-

received by customers. In health-focused services, we plan to install HED-Net, an in-home early detection network

cedures online, including allowing customers to apply electronically, using IT to provide legally required explanations

for acute illnesses, in homes going forward.

of important matters, and signing agreements electronically. In addition, we will promote inter-company data linkages

Under the Sixth Mid-Term Management Plan, we will provide highly convenient services that connect homes andusing blockchain technologies for utility and IT infrastructure service applications, such as water, gas and Internet, tofamilies by applying IoT and AI functions to our accumulated big data on housing. At the same time, we plan to add

realize fully online, one-stop procedures. After move in, we will offer a range of procedures and services throughsuch services to the offerings of Sekisui House Remodeling and roll them out to GRANDE MAISON condominiums.

tenant apps. Finally, for move out, we will enable tenants to handle all move-out procedures online.
By thus advancing DX across all processes from move in to move out, we will further enhance the Sha Maison brand.

Installing service after service

Significantly transforming customer experiences and operational process by using digital technologies todigitize and move online various procedures and realize self-guided tours
1st installation step

2nd installation step

3rd installation step

Future installations

Customers considering moving
into rental housing
Property searches

Floor plan-linked home remote control
Floor plan-linked self-monitored home security
Floor plan-linked living environment monitoring

Curation of services related
to health, connectedness
and learning

Fifth Mid-Term Management Plan: Starting from detached houses

PFH System
Data Lake

Edge computing
Strengthening in-home
information security

Big data only possible
with a housing
manufacturer

Analyzing accumulateddata and feeding itback to individuals andfamilies based on
scientific data analysis

Health services
HED-Net, preventive medicine,
in-home medical care

Sixth Mid-Term
Management Plan:
Sekisui House Remodeling
Sekisui House noie
GRANDE MAISON
Expanding to othernon-residential businesses

We will continue to increase services
to acquire detailed data on life stage
changes, lifestyles, and residential
logs within each residence

Visiting thesite with thesmartphone

Unlockingthe property
with thesmartphone

Touring
the home

Self-guided property tours using smart locks• Meeting diverse tour needs and contactless needs• Solving issues related to labor-intensive operations
Testing issues and expected effects throughproof of concept (PoC) trials
Target	Nationwide high-price properties
under management (around 4,000units)
Overview	Testing and building schemes tomove online procedures and operations related to rental applications

Make home thehappiest placein the world
Strengthening the Sekisui House brand (area expansion)

IT-based
explanationof importantmatters

Electronicagreement

DX of applications
and agreements

DX of property tours

Smartphonebased reservation forhome tours

Further enhancing convenience and providing user services, such as search forroom vacancies, using thehome search site shamaison.
com

Electronic
application

Home tours

DX of home searchesNEXT STEP
External sales of nonSekisui House houses,
condominiums and otherproducts on a trial basis

Home tour
reservations

Tenants (families) livingin Sha Maison

Status	95 self-guided tours conducted, 20%
application rate
(as of December 31, 2022)

Latent customers in each of
the Company’s businesses
Move in tostable home life

Move-out
procedures

DX of procedures andservices during residence

Blockchain
Secure data links
made withcustomer consent
Government andother companies• Serviceprocedures• Move-inprocedures, etc.

DX of move-out procedures
and cleaning fee settlement• Reducing tenant burdens• Acquiring data related to moveout destination• Maintaining customer engagement through functions that canbe used after moving out

Applicant data(name, new address, etc.)
Inter-company
data linkage

Move out

Tenant apps withdiverse functions• Linked with call centers• Strengthening responsiveness to tenants and making operations moreefficient• Providing Company product data attuned to eacharea

Enhancing customer
experience value

Creating business
opportunities for the Group• Maintaining relations with customers who are fond of Sha Maison• Accumulating data through continuous use of residential services• Appealing to those consideringbuilding or buying residences(CRM to realize Group synergy)

Creating business
opportunities

We participate in inter-company data linkage using blockchains and work to create new value through open innovation with different industries.

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