Commemorating the 80th anniversary of Shibusawa Eiichi’s deathSpecial Exhibition “Shibusawa Eiichi andJitsugyo no Nihon: Businessmen as Seen in Magazines”
No. 2011-03, September 1, 2011
From October 1 to November 27, 2011, the Shibusawa Memorial Museum will present a
special exhibition entitled “Shibusawa Eiichi and Jitsugyo no Nihon: Businessmen as Seenin Magazines.”
First published in June 1897, Jitsugyo no Nihon (Business Japan) was one of therepresentative business magazines of modern Japan along with Tokyo Keizai Zasshi andToyo Keizai Shimpo.

In commemoration of the 80th anniversary of Shibusawa Eiichi’s

death, the exhibition will take a retrospective look at Shibusawa’s contributions to themagazine as well as the articles of contemporary businessmen and entrepreneurs.
“Shibusawa Eiichi and Jitsugyo no Nihon: Businessmen as Seen in Magazines”
Organized by:

Shibusawa Memorial Museum, Shibusawa Eiichi Memorial Foundation

Supported by:

Jitsugyo no Nihon Sha, Ltd.

Dates:

Saturday, October 1 – Sunday, November 27, 2011

Hours:

10:00 – 17:00 (last entry by 16:30)

Closed:Mondays (except October 10); October 11, November 4 and 24

Venue:

Special Exhibition Hall, Shibusawa Memorial Museum(2-16-1 Nishigahara, Kita-ku, Tokyo)

Admission:

Adults 300 yen, children (up to 18 years) 100 yenGroups of 20 or more: adults 240 yen, children (up to 18 years) 80 yen per person* Admission free October 1-2 and November 6Lecture
Title:The Past, Present and Future of Jitsugyo no Nihon Sha

Speaker:Mr. Yoshikazu Masuda, Chairman, Jitsugyo no Nihon Sha, Ltd.

Date:

Saturday, November 19, 2011 13:30-15:00

Venue:

Meeting Room, Shibusawa Memorial Museum

Attendance limited to 40 (reservations required).
No fee beyond regular museum admission is required.
The lecture is in Japanese only.
Shibusawa Foundation

searchor visit www.shibusawa.or.jp/english for details.
Contact:
Shibusawa Eiichi Memorial Foundation
Public relations: Ruri Kato
Curator: Hitoshi Sekine
Tel. 03-3910-0005 Fax.03-5567-7289

While active in business in many roles including as president of the Daiichi Bank, Shibusawa Eiichi was also
involved in transmitting his ideas to society at large through lectures and contributions to magazines.
Jitsugyo no Nihon (Business Japan) is one of the magazines to which Shibusawa contributed most frequently.
First published in June 1897, it was one of the representative business magazines of modern Japan along withTokyo Keizai Zasshi and Toyo Keizai Shimpo. Jitsugyo no Nihon often published Shibusawa’s articles on various
topics including economy, finance and current affairs as well as his thoughts on life and his experiences based on
his ideal of “harmony between ethics and economy.”
As this year marks the 80th anniversary of Shibusawa Eiichi’s death, the exhibition will take a retrospective
look at Shibusawa’s contributions to Jitsugyo no Nihon and also introduce articles by contemporary businessmen
and entrepreneurs. We hope this exploration of Jitsugyo no Nihon will shed light on the relationships between
businessmen and magazines in modern Japan.
Exhibition contents:
Prologue: The Age of Business Magazines
I. The Start of Jitsugyo no Nihon
II. Shibusawa Eiichi’s Age as Traced through Jitsugyo no Nihon
III. Jitsugyo no Nihon and Shibusawa Eiichi
Epilogue: Magazines and Businessmen
Main items to be exhibited:First issue of Jitsugyo no Nihon
Jitsugyo no Nihon was first published on June 10, 1897.

The cover of the magazine,

emblazoned with the word “jitsugyo” (business), and a map of Japan on a bright red
background surrounded by statistical charts, was cutting edge at the time.

The design

became popularly known as the symbol of the magazine and was used until 1919. The firstpublisher was an organization called Dainihon Jitsugyo Gakkai (Great Japan Business StudiesAssociation).

In 1900 Masuda Yoshikazu, the editor of the magazine from the first issue,

established and became first president of Jitsugyo no Nihon Sha, Ltd.
Jitsugyo no Nihon Sha 30th Anniversary Dinner , 1927
Jitsugyo no Nihon Sha celebrated its 30th anniversary in 1927.
The photo was taken at a celebratory dinner at the Nihon Kogyo
Club on July 1. The caption on the back reads “from left:
Okuma Nobutsune, Asano Soichiro, Baron Okura Kihachiro,
Masuda Giichi, Shibusawa Eiichi, Takada Sanae, Naito Hisahiro,
Okawa Heizaburo, Tokutomi Iichiro and Miyake Yujiro.”
photograph is thus a visual representation of the personal relationships that made up Jitsugyo no Nihon.
Other items include:

Letter from Masuda Giichi to Shibusawa Eiichi
Portrait of Shibusawa Eiichi taken by the official photographer of Jitsugyo no Nihon, 1924

Books published by Jitsugyo no Nihon Sha: Jitsugyo Koshu Roku, Jitsugyo no Teikoku, etc.

Jitsugyo no Nihon Sha Nanajunenshi (70 year history of Jitsugyo no Nihon Sha)This