M arutto
MuseumAbout Seto Cit y
Seto is located in Aichi Prefecture which is situated around centralJapan.
The area is surrounded by a range of hills 100 to 300 meters high, andis characterized by a temperate climate. Seto produces high quality
kaolin, raw material for ceramics; and silica sand, raw material forglass.
The ceramic products created in Seto, an area blessed with anabundant production of these quality raw materials, are known as“Setomono,” a name that has become a generic word for ceramics inJapan and also around the world.
Seto City is endowed with a long history of ceramic culture andtradition as well as a bountiful natural environment.

Seto

Where the entire city has been transformed
into a living museum and gallery

DiscoveryJAPANSetoTokyo
Aichi

SETOMESHI Seto Cuisine
Seto is best known for its eel. In the olden days, eel wasseen as an important source of nourishment forcraftsmen who fired pottery in kilns. Today, the city is still
dotted with many eel restaurants. The thick sweet saucebrushed atop the eel is the defining characteristic. We
invite you to explore the eel restaurants in the city to find
one with a flavor that suits your palate.
The “Seto Yakisoba,” a “Gotochi” gourmet food, or local
specialty has gained popularity in recent years. Thebrown-colored steamed noodles and pork broth flavoredwith soy sauce are combined together to create thesignature flavor of Seto Yakisoba. The restaurants in Seto
serve the yakisoba on Setoyaki ceramic plates allowing
you to enjoy a well-rounded Seto experience that is
pleasing to both the eyes and taste buds.
The “Gomohan” or “Gomokugohan,” a quick-and-easyto-eat dish consisting of rice cooked together with theside dish, is another well-known Seto Cuisine dish. Thishighly nutritious rice dish was eaten by craftsmen as asource of nourishment.
When in Seto, we hope you will take time to enjoy a tasteof Seto Cuisine.

Osaka

EventsAnnual Events

Eel dish

Seto Yakisoba(Seto fried noodles with sauce)

February to MarchThe Seto City Hina Dolls TourMarch
The Seto Exposition Commemoration
Park “Ai Park Memorial” Event
April
Toshiro Memorial Festival
July to August
Summer in Seto (Seto-natsu)
Toshiro Memorial Festival (April)
September
The Setomono FestivalTraditional Good-luck-welcoming Cats
(Maneki Neko) in Seto
October
Seto Pottery Studio Fair and Market
November
Leisurely visits to kilns in the fallAutumn Leaves Festival at Iwayado and Jokoji
December
The Setomono Festival (September)Festival of Ceramic Lights

AccessTo Shiojiri

Welcome to Seto

Aichi Loop Railway Line
JR Tokaido Main Line

KansaiInternational
Airport50min.

Shin-Osaka
Station
5min.

Central Japan
International
Airport(Centrair)

30min.

10min.

Kanayama
Station

NagoyaStation

100min.

TokyoStation

HanedaAirportJR Tokaido Shinkansen Line

KozojiOwariSeto

5min.
NaritaInternational
Airport

SakaeStation

Sekigahara

SakaeNagoya

To Osaka

From Nagoya Interchange
From Kasugai Interchange
From Seto-Akazu Interchange

30min.
10min.

OwariSetoStationJR Line
JR Shinkansen Line
Meitetsu Seto Line
Subway Higashiyama Line
Subway Meijo Line

Meitetsu Seto Line
Meitetsu Airport Line
Subway Higashiyama Line

Kanayama
Okazaki

30min.
20min.

ShinSeto

JR Chuo Main Line

Toyohashi
CentrairSubway Meijo Line

To Tokyo
Hamamatsu

mascot of Seto
Marutto Museum

Contact
information

Marutto Museum Division,
Seto City Cultural Promotion Department

Large Kiseto linear design dish created by Kato Tozaburo

1-1 Kurasho-cho, Seto-shi, Aichi 489-0813

Tel: +81-561-88-2541 http://www.seto-marutto.info/

Seto MaruttoMuseum

135

Kamagaki-no-Komichi Museum

247

The Seto Municipal Art Museum

M arutto Museum

The Aichi Prefectural Ceramic Museum

The Building of Novelty andChildren’s Creativity Museum

Multi-Media Folklore
Craft Building

6

The New Century
Craft Building

1. Seto-Gura Museum

A city of enchanting
sights

6. The Seto City Hina Dolls TourThis is an annual event held in February. Approximately
1,000 colorful Hina dolls made of ceramic and glass
produced in Seto are displayed on a 4 m-high pyramid-shaped
Hina platform.

During the Edo period, Seto’s ceramic industry flourished and ceramic tableware,

Seto is one of the most famous ceramic-producing
sites in Japan. With a deep and rich history, Seto
was the only area using Uwagusuri glaze from thetime of its origin.

generic word for ceramics in Japanese has become “Setomono.”
Seto is also characterized by its lush verdure which helped shape the Setoyaki ceramicindustry.
In developing the Seto Marutto Museum project, under which the entire city is being
converted into a living museum, we draw upon the history and culture of Setoyaki aswell as the natural splendor of the four seasons. We invite you to come and enjoy thewalkways and pottery studios for an up-close look at pottery making; the pottery
stores that line the city streets; and abundant natural beauty including cherry blossoms
and autumn leaves.

This is an annual event held in September. Enjoy thevariety of Maneki Neko items including a display oforiginal Maneki Neko ornaments created by artists fromvarious genres across Japan.

This hexagonal pottery monument built in honorof Kato Toshiro, founder of Seto pottery, is one of
the largest pottery monuments in the world. It
has been designated as a municipal cultural
asset.

3. Ceramics

4. Museums
The city is filled with many art galleries, museumsa n d wo r k s h o p s w h e r e v i s i to r s c a n g e t a n
up-close view and enjoy a first-hand experienceat pottery and glass-making.
Visitors can also explore works of ceramic art at
the approximately 180 registered street-side
galleries scattered throughout the city including
kilns, ar tists’ workshops, and small windowgalleries.

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5. Traditional Good-luck-welcoming Cats(Maneki Neko) in Seto

2. Hexagon-shaped Pottery Monument

Seto’s history and culture in Setoyaki ceramic production span over 1,000 years.
particularly products made in Seto, spread its way across Japan, so much so that theNarumi Oribe Kutsu-gata (shoe-shaped)
tea bowl created by Iwatsuki Takemitsu

This museum showcases the history of ceramics
and its transition over a period of more than
1,000 years. Old coal-fired kilns, workshops, andthe Seto townscape have been recreated to bring
Seto of the olden days back to life.

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7. Kamagaki-no-Komichi Path and Museum
Kamagaki-no-Komichi is a path bordered by beautiful
walls and fences inlayed with kiln tools arranged in ageometric pattern. You will also find an old potter yworkshop that has been converted into a gallery.

8. Jokoji Park
This park is famous for its cherry blossoms and autumn
leaves. A section of the forest in Aichi Kogen Quasi-National
Park has many spots for people to enjoy nature, such as
campsites and breeding grounds for fireflies.

9. Iwayado Park
Situated within the Aichi Kogen Quasi-National Park,
Iwayado Park is a popular spot where one can enjoy thenatural scenery of all four seasons, such as cherry blossoms,
playing in the river, autumn leaves and the Seto waterfall.

Seto-chan
Mascot of Seto Marutto Museum
The image is of a little girl inside a Setoyaki tea bowl.
This mascot is a very popular crowd-pleaser.