March 25, 2021

PRESS RELEASE

2021‐No. 02

A focus on communities and creation of corporate value
More than 80% affected by COVID-19-Results of the 2020 Survey of Mécénat Activities The results for the 2020 Survey of Mécénat Activities conducted annually by the Association for Corporate
Support of the Arts (5-3-2 Shiba, Minato-ku, Tokyo, President: Motoki Ozaki) for companies and corporate
foundations throughout the country have been finalized.
The 2020 Survey received responses from 465 companies and 178 corporate foundations. Total costs for Mécénat
activities amounted to ¥21,374,200,000 for companies (288 respondents, average ¥74.22 million per company) and¥58,411,110,000 for foundations (147 respondents, average ¥397.35 million per foundation). The number ofactivities totaled 1,649 for companies, and 692 for foundations.
A compilation of the survey results, "The Mécénat Report 2020," was published on March 25th with a PDF version
also available on the Association's website. In addition, a briefing session for the 2020 Survey of the Mécénat
Activities is planned. Details will be announced at a later date on the Association for Corporate Support of the Artswebsite and elsewhere.
【Main Points of the 2020 Survey Results】 https://www.mecenat.or.jp/ja/wp-content/uploads/MecenatReport2020.pdf
1. The efforts for Mécénat activities are focused on "communities" and the "creation of corporate value."
2. An increasing number cited effects within the company and effects on "communities" as outcomes ofMécénat activities.
3. More than 80% of companies and foundations were affected by COVID-19 at the time of response inSeptember 2020.
【Overview of the 2020 Survey of Mécénat Activities】
・Mécénat
Refers to the efforts by corporations under a broad
activities:
interpretation of "social creation through art and culture" tosolve various social issues such as education, welfare,environment, and regional development through art and cultural(support) activities.
・Survey contents: Implementation status and details, organizational system, etc.,of Mécénat activities between April 2019 to March 2020
・Survey subjects:
2,004 companies and 301 corporate foundations in Japan・Survey method:
Questionnaire survey via the Mécénat Activities Survey website
and by mail, etc.
・Number of465 companies, 178 corporate foundationsrespondents:【"Mécénat Report 2020" Main Contents】
1. Objectives and points of focus
2. Department in charge of Mécénat
3. Employee participation
4. Mécénat activity basic policy
5. Post-evaluations and results of the activities
6. Components of Mécénat activities
7. Activity project expenses
8. Budget formulation method◎ Current topic: Tokyo Olympic and Paralympic Games
2020 Implementation of cultural programs◎ Current topic: The spread of the novel coronavirus
infection
9. Analysis of the foundations' responses

Case studies of companies / foundations
・NTT Docomo Inc.
・Mitsubishi Estate Co., Ltd.
・Kubara Honke Group Head Office Co., Ltd.
・Yamato Holdings Co., Ltd.
・Rengeso Club (a joint initiative of Almic Co., Ltd.,
Kibousha Corporation Ltd., Technoa Inc., andProsper Co., Ltd.)・Ikomagumi Corporation・Canon Inc.
・Mitsubishi Tanabe Pharma Corporation
・Hakushika Memorial Museum of Sake
・The Kao Foundation for Arts and Sciences・Rohm Music Foundation

1.

The efforts for Mécénat activities are focused on "communities" and the "creation of corporate value."⚫

⚫

As has been the trend in recent years, the mostcommon objectives for Mécénat efforts were "To
support art and culture," followed by "To connect
to company business and create corporate value."

For points of focus in (a) through (c) below, 60-80% of the companies selected options that include "region" or"community." There is also an increased awareness of the use of Mécénat activities for corporate branding
compared to five years ago, while the promotion of art and culture is kept as a fundamental principle.
In (a), "Promotion of art and culture as a whole" hadthe highest percentage, almost the same as five years
ago, followed by "Promotion of community culture" insecond place, though its percentage increased the most.

In (b), "Fostering the next generation and social
education" and "Community development and regional
revitalization" increased, and the percentages wereroughly the same.

In (c), the trend remained unchanged from five years
ago, with "Building relationships with localcommunities" being the most selected at over 80%.
"Enhancement of corporate image" was the secondhighest, and there was a noticeable increase in
responses to the fourth and subsequent options
related to corporate branding, such as "To establish
own corporate culture," "To increase corporate
recognition," and "To demonstrate corporate
uniqueness."

2.

An increasing number cited effects within the company and effects on communities as outcomes of
Mécénat activities.
⚫

3.

The top three options for the outcomes of theactivities included the words "region" or"community," for example, "Understanding andpromotion in the regions of implementation hasprogressed." The number of respondents who said
there were internal outcomes such as employee
education and a sense of unity, in addition tobrand improvement and effective publicity, alsoincreased.

More than 80% of companies and foundations were affected by COVID-19 at the time of response in
September 2020.
⚫

As for specific impacts, there were many
cancellations and postponements of voluntary orsupported programs. There was also a significant
number who responded that the facilities theyoperate closed.

⚫

In responses from both companies andfoundations, many stated that for activities thatwere difficult to implement, alternative
approaches involving the internet and othermethods
wereused,anddifferent
implementation timeframes were trialed with
infection prevention measures as a basic principle.

■ Association for Corporate Support of the ArtsA private public-interest corporation in which companies and cultural organizations participate and collaborate
with the aim of social creation through the promotion of art and culture. To help realize a creative and vibrant,
prosperous society that respects diversity, the association conducts activities related to the promotion of art andculture such as surveys and research, accreditations and awards, grants, exchange, and dissemination ofinformation with a focus on advocating corporate Mécénat.
Chairman: Tatsuyoshi Takashima (Advisor of Dentsu Inc.) President: Motoki Ozaki (Former Chairman of the Board,Kao Corporation)
Full & Associate Members: 151 companies and organizations
Individual Members: 18 (as of March 1st, 2021)
For inquiries regarding this matter, contact: Association for Corporate Support of the Arts
PR: Kanako Sato Survey: Yasuko Adachi
TEL:03-5439-4520 FAX: 03-5439-4521 E-mail: press@mecenat.or.jp
Aise Shiba Bldg. 8F, 5-3-2 Shiba, Minato-ku, Tokyo 108-0014 URL: https://www.mecenat.or.jp/ja/