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INTRODUCING IMAGINARY LINES CAPSULE COLLECTION
Gramfratesi x minä perhonen x ØrgreenPremium designer Danish eyewear company Ørgreen has collaborated withGamfratesi and minä perhonen (Akira Minagawa) to create Imaginary Lines, a newtimeless titanium frame capsule collection.
Inspired by a shared appreciation of good craftmanship and minimalistic style theImaginary Lines collection introduces Hemisphere and Equator, female and maleframes respectively, available in two innovative colour combinations. Both shapes
are characterised by a simple clear design, a perfect round frame, that evokes theshape and the imaginary lines that divide and connect our globe.
Respected for its high standards and irrefutable quality, Ørgreen is well known for
designing strong and timeless frames for quality conscious individuals all over theworld. Among them architects and designers GamFratesi (Stine Gam and EnricoFratesi) have been wearing Ørgreen frames for several years. As long-time friends
with Japanese fashion designer Akira Minagawa (minä perhonen), they were looking
for the right project on which they could collaborate together. The opportunity forItalian, Danish and Japanese designers to cooperate on a capsule eyewear collection
perfectly embodies the aesthetic qualities and design ethos of Ørgreen, designed inDenmark and handmade in Japan.

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Henrik Ørgreen, founder of Ørgreen said: “Shared values and high standards areessential for any successful collaboration. We are thrilled to have brought together
GamFratesi and Akira Minagawa of minä perhonen who, embodying the spirt ofØrgreen, have created an exciting new limited edition in our unique style and with
our recognisable twist; timeless and seasonable, but never without history.”

This is the first time that all three-design houses have worked together, and ImaginaryLines capsule collection is the result of this unique union of creative minds. The
name itself is a tribute to the creative drive behind the designers work and imparts
a positive message of global collaboration, at a time when connectedness has been
gravely challenged. The new collection has seen Gamfratesi working with Ørgreen’s
design team on the frames, while Minagawa worked with Ørgreen’s senior colouriston the glasses’ colourways. This global collaboration speaks to a shared philosophyof taking time with craftsmanship in order to create clean, minimal yet practicalstyles that can withstand the passing of time.
Crafted in Ørgreen’s trademark material, Japanese Titanium, Hemisphere andEquator showcase the impossibly thin and clean-lined designs that are seen as an
expression of pure contemporaneity, with both fragility and endurance at the coreof this collection.

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Stine Gam and Enrico Fratesi at GamFratesi said: “In ourquest for the perfect frames, we looked at how the shapeof the earth and the imaginary lines that divide it, remain
constant, regardless. Our lives are more interconnected
than ever; this global mindset became our starting point
behind the design of these simple circular frames. We feela natural affinity with Orgreen, who as innovators strive forquality, minimalism and clean lines. This ethos is reflectedin our own approach to design.”“I often find inspiration from the natural world. Working
together with Ørgreen’s senior colourist, we translated myideas to create two colourways that transcend time”, says
Akira Minagawa, designer and founder, minä perhonen

For further information and high-res imagery please contact Marta Bogna-Drew or Christina Freyberg
at Caro Communications: orgreen@carocommunications.com
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HEMISPHERE
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17 / 135HEMISPHERE is a perfect round frame inspired by the imaginary lines that define theglobe. This delicate but impactful frame embodies the lightness of Ørgreen’s titanium
with the elegance of its colour world. The frame is made from a combination of 100%pure titanium and beta-titanium. Hemisphere is available in mat peach and mat gold.
€575 | £515 | $700 | YEN 72855 | DKK 4295

EQUATOR46

19 / 135

Equator is inspired by the equator line, the most famous imaginary line in the world,that starts from zero. Equator is a perfect round frame that has an elegant and classic
appeal. The frame is made from a combination of 100% pure titanium and betatitanium. Available in mat pine brown.
€575 | £515 | $700 | YEN 72855 | DKK 4295

Hemisphere and Equator frames are available from shoporgreenoptics.com
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NOTES TO EDITORSØrgreen Optics
For Distinctive People

minä perhonen‘minä perhonen’ is a fashion and textile brand, founded in1995, by the designer Akira Minagawa, producing clothes that
do not lose their allure through the lapse of time. Our design
process begins with sketches that are made into story-tellingtextiles. The company aspires to develop new material andtechniques, collaborating with many production centres athome and abroad.

Craftsmanship, comfort, and superior design are thecornerstones of Ørgreen Optics. Since its founding in 1997
in Copenhagen, Ørgreen has pushed the limits of eyewear
design, and in the process, thrived across markets.
Designed in Denmark and impeccably handcrafted in Japan,Ørgreen translates the spirit of Nordic minimalism into
both optical and sun frames by pairing distinct details withexceptional lightweight materials and a playful and original
approach to color. A relentless curiosity and a profounddesire to experiment and innovate enables Ørgreen tocontinuously look towards the future of eyewear design,
allowing the legacy of craftsmanship inform and directtechnological innovation. With offices in Copenhagen andBerkeley, California, Ørgreen Optics designs are currently
sold in over 50 countries worldwide.

A dress is created not for a special day but for every day. Thename of the label minä perhonen is Finnish in origin, following
the designer Minagawa’s first visit to Finland when he was 19,
and his sympathy with Scandinavian culture. minä means ‘I’
and perhonen is ‘butterfly’ signifying a wish to make beautiful
designs like those of butterflies’ wings. The brand logo shows
various characters (dots) within one space (rectangle).
Just as species of butterflies are countless, so the designs
continue to increase.

orgreenoptics.com

mina-perhonen.jp/en/

GamFratesi

Akira Minagawa
designer / founder

GamFratesi’s design takes its creative drive from a fusionof tradition and renewal, and in an experimental approachto their chosen materials and techniques. With their dual
traditional background, Stine Gam and Enrico Fratesi draw
on the classic Danish furniture and craft traditional as wellas the classic Italian intellectual and conceptual approach.
Understanding a tradition and addressing it actively in theworkshop makes it possible to expand on it. From this crosscultural substrate they create furniture that respectfullyreflects tradition while also featuring unique embedded
stories, symbols and associations, often expressed in aminimalist idiom. GamFratesi aim to create furniture that
illustrates the process and the techniques that created it,and which reflect a persistent exploration of the diverse
border zone between harmony and disharmony.

With the imaginative creative process and detailed drawings,
Akira Minagawa has designed numerous textiles for hisown brand and the other manufacturers such as Kvadrat(Denmark) and KLIPPAN (Sweden).
His creation goes beyond fashion towards lifestyle, on which
he sees a wide range of possibilities to design. His illustrations
feature in newspapers and books.

GamFratesi studio was founded in 2006 by Danish architect
Stine Gam and Italian architect Enrico Fratesi. The studio isbased in Copenhagen.
gamfratesi.com
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