ebook

Beyond Black Friday
Be ready for anything,anytime, anywhere

Content
Any day could be Black Friday

3

Set your site up for unexpected success

4

Poor performance could cost you big5

Meet testing needs with OpenText LoadRunner Cloud6

Maximize possibilities, minimize challenges

7

Hit the peaks: Better performance at crucial times

8

Five tips for better testing with OpenText LoadRunner Cloud

9Doing things manually sucks

10

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Any day could be Black Friday
Remember when the Walmart website crashed during Black Friday?
Many customers were unable to complete their online purchases
and missed out on deals.1 When major retailer sites crash at key
moments, revenues are lost, brands are damaged, and customers
are annoyed and disappointed.
As internet sales events become more common, so do potential profits.
For Black Friday 2023, total online sales in the United States amounted to$9.8 billion.2 Online shopping is forecasted to grow by nearly 11 percent
between 2023 and 2027.3
Spikes in demand don’t always follow a calendar. A run on your website could
come any day, at any time, for really any reason. Maybe a celebrity was seen
with your product, a major publication put out an outstanding, unexpected review,or it just became the current hit meme. Failure to prepare means
missed opportunities and damaged reputations.

1 The Sun, Down and Out: Walmart site & app crash just before revealing exclusive Black Friday deals – shoppers crying ‘already missing out’, 2023
2 FXCintelligence, 2023 Black Friday sales break records despite cost-of-living rise, 2023
3 Statista, Online shopping behavior in the United States – statistics & facts, 2023

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Set your site up for unexpected success
Online retailers must plan for the big events theyknow about and prepare for those they don’t. A robust
performance testing strategy combined with the best tool
out there can help.

We can point the way to performance testing salvationand ensure your online retail site is all boom, no bust.

Let’s go!

If you can’t predict demand everytime, (spoiler: you can’t) you need
to be ready all the time.

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Poor performance could cost you big$9K

$100K

83%

in lost revenue per minute due
to IT downtime.4

average hourly cost of infrastructure
failure.5of users expect a site to load in
3 seconds or less.6

90%

48%

40%

of users don’t return to a website
after a bad experience.7

of users think that companies
without a mobile application
don’t care about them.8of adults use mobile applications
to search for B2B products.985%

2.6 seconds

of users think a company's mobile
app should be better than theirdesktop site.10

for users to make the first conscious
impression of a website.114 Solarwinds Pingdom, Average Cost of Downtime per Industry, 2023
5 Medium, Here’s how much downtime is really costing your business, 2023
6 WebFX, 14 Site Speed Statistics To Boost Your Loading Times, 2024
7 Website Builder, 30 Astonishing Website Design Industry Statistics for 2024
8 Ibid.
9 Ibid.
10 UXCam, 20+ Powerful UX Statistics To Impress Stakeholders 2024, 2024

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11 Website Builder, 30 Astonishing Website Design Industry Statistics for 2024

Meet testing needs with OpenText™ LoadRunner™ CloudYou need to:With a pay as you need model, LoadRunner Cloud:• Simulate realistic global user scenarios.

• Simplifies how you plan, run, and scale your testing for web and mobile apps.

• See how mobile users impact your backend.

• Simulates any network type with built-in network emulation.

• Emulate the impact of various network types.

• Scales to more than five million virtual users.

• Ensure your site performs when user traffic peaks.

• Uses rich analytics to create breakdown reports.

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Maximize possibilities, minimize challenges
LoadRunner Cloud makes peak testing easier, faster, and more cost-efficient.
With cloud capabilities, it’s available on demand and is highly scalable.

Why do I want LoadRunner Cloud?
With it, you can:• Test quicker and identify problems faster through root cause analysis.
• Save testing money and time without additional infrastructure.
• Reduce hardware maintenance with a flexible testing model.
• Optimize application performance before deployment.
If you don’t test, your customers are discovering your errors,aren’t they?

“I want peak testing to becomplicated, slow, superexpensive, and hard to get.”- Said no one, ever.

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Hit the peaks: Better performance at crucial times
So how do you use LoadRunner Cloud to ensure site stability?

Don’t leave testing late.

Prioritize to maximize.

Performance tests are an integral part of the process, not a just-before
production or we-already-have problems thing. Allow time to fix what you find.

No time to test everything? Choose carefully. What will be the most visitedpart of your site? Links to articles? The product checkout?

Decide what you need.

Monitor performance.

Temporarily increasing infrastructure to match large user loads is easier in thecloud, especially for subject matter experts. Be sure your scaling configuration
factors in both performance and costs.

Stay updated on the health of your infrastructure. If there’s a problem, be theone to find it first.

Test on what you know.
Use the infrastructure you prefer, or what you have in production, at the best
moment to run the tests. That may be during late hours using engineers in adifferent time zone. A five-hour difference is usually plenty.

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Be realistic.
Run real-world loads for your business. Testing too small means going dark on
Black Friday, while being too ambitious means unnecessary stress.

Five tips for better testing with LoadRunner Cloud1

Be browser-agnostic

Customers use multiple
browsers, so your sitemust deliver a consistentuser experience on all ofthem. However, manuallytesting devices takes timeand costs big.

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2 3 4 5
Think always online,
everywhere

Customers like mobilefriendly sites that load
quickly and perform well on
any device across the globe.
If they take more than threeseconds? Bye, bye.

Beat the peaks

Seems obvious, but
showtime is no time torehearse. Likewise, don’t
wait for seasonal retail
spikes to see if yourwebsites can cope.

Use that self-driving
test lab

Go large—scale up,and up, and up

Because the service ishosted in the cloud, teams
can automatically create
test infrastructure without
managing or maintaining
controllers or load generators.

When your big moment
arrives, be ready. Demandcan come from anywhere
and reach new heights.
Make sure your sites andapplications can handle thepressure of big numbers.

Doing things manually sucks
Use LoadRunner Cloud to automatically:• Create extra infrastructure, increase
testing speed and effectiveness, and reduce
development and maintenance costs.
• Create hundreds of load generators on demandin more than 30 global cloud regions. Create
more than five million virtual users—and fast.
• Plan, run, and scale your web and mobile application
testing to uncover the root cause of performance issues.
• Emulate multiple user populations andre-create real-world end-user conditions.
Get all of the above—without expensive test infrastructures.
Think boom—not crash!

Learn more about our extremely scalable, cloud-basedload and performance testing solution,
OpenText LoadRunner Cloud.

LoadRunner Cloud data sheet
Performance Engineering brochure
Performance Engineering web page

About OpenText
OpenText, The Information Company,
enables organizations to gain insight
through market leading information
management solutions, on premises orin the cloud. For more information about
OpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.

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