SUNNY SIDE UP Inc.

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Company ProfileHeadquarters〒151-0051

Company NameSUNNY SIDE UP, INC.

JPR Sendagaya Building, 7th Floor
4-23-5 Sendagaya, Shibuya-ku, Tokyo

President

Etsuko Tsugihara

151-0051, Japan
TEL：03-6864-1234（main）

Established

FAX：03-5413-3052
July 1, 1985
461 million yen〒550-0002
MY Edobori Building, 7th Floor

Employees

159 （As of January, 2016）

1-25-31 Edobori Nishi-ku,
Osaka-shi, Osaka

Consolidated
Subsidiaries

wise integration co., ltd.
FLYPAN, INC.

CapitalOsaka Branch

550-0002, Japan
TEL：06-6147-3932
FAX：06-6449-9977

SSU HAWAII, INC.
Kumnamu Entertainment, Inc.
SUNNY SIDE UP KOREA, INC.
SUNNY SIDE UP CAREER, INC.
Welcome to SSU whereeveryday is a new encounter

SCRAMBLE, INC.
AIRSIDE INC.
ENGAWA Co., Ltd.
OKINAWA INITIATIVE, Inc.
Affiliation/Membership

KEIDANREN (Japan Business Federation)
The Tokyo Chamber of Commerce and Industry
The Public Relations Society of Japan (PRSJ)Former National Stadium –Center of all the excitement in 2020!

JAPAN SOCIETY OF SPORTS INDUSTRY
Our office is full of fun sunny-side up goods

ISO27001Certified
Information leakage is a serious matter in modern society. At SSU, we have taken aggressive steps to tighten our security, and as a result,
we were granted a global standard of data security certification in March 2008. (ISO / IEC 27001:2005 / JIS Q 27001:2006)

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How SUNNY SIDE UP came to be
In the 30 years since its inception in 1985,
SUNNY SIDE UP has continued to seek out creative ways to “create a buzz”.
We strive to go beyond “what could be” and turn it into a reality.
As a result, we have been able to evolve and grow as never before.
Looking ahead, we vow to continue to challenge ourselves, build upon ourpast accomplishments and even further expand our realm of expertise.

OMOTENASHI
NipponProject
Launched
12,433

Over 1 billion
yen in sales* Million Japanese yen

11,94010,37410,000Public Listing
1stbills
restaurant
opens*Consolidated Results

13,39313,018

7,744

6,791

Expandbusinessthrough M&A

6,031
5,889

5,000

Managementagreement with
top athletes such
as Hidetoshi
Nakata (soccer)

Started outin 1985 as aPR agency

FY 1985

3,069
2,6391990

1995

2000

2005

2010

2015

1985〜 Public RelationsEarly 1990’s: Expand from management of athletes to overall marketing
Late 1990’s: Commence management of artists and specialists
2005〜 Expansion of the communications division
2010〜 bills restaurants is a hit
2015〜 Further expansion of business4

Business Fields
Our expertise is Public Relations and any related area of business.
However, in our never ending pursuit of excitement and innovation,
we continue to evolve and grow to meet and exceed the needs of our clients.

Innovative Planning andExecution
PR● PR Strategy Proposals● Media Targets● Event Planning ● Risk Management● Corporate PR, ETC.

From the Internet
to the Sales Floor
Sales Promotion

SportsMarketing● Promotional Strategy Proposal● Promotional Campaigns● Events ● Store sales● Use of Social Media, ETC.

Matching Sports toMaximize Brand Appeal● Business Development Consulting● Business Start-Up and Operation● Partnership and Alliances● Funding / M&A, ETC.

Extensive Media Network
Media Relations

BusinessDevelopmentFood Marketing● Dedicated Media Specialists● Exposure to all types of media● Instant access to top media outlets● Media strategy and planning, ETC.

Adding Value from aPR Viewpoint● Business Development Consulting● Business Start-Up and Operation● Partnership and Alliances● Funding /M&A, ETC.

Food Brandingthat Creates a Trend● Brand Development● Store Development● bills planning and management, ETC.

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Our Services
We are constantly expanding and improving our services
so that we can keep up with the fast pace of the market,
and fulfill our clients’ marketing communication needs.

PLANNING

PUBLIC RELATIONSSPORTSPROMOTIONS

An inspiration leads to a concept, which
Eventually grows into a story.
We will provide the bestsolution for yourmarketing needs.

We separate ourselves from the rest ofthe pack by consistently
provoking emotions
that not only reaches
but also captures thetarget market.

We are Sports Marketing
Professionals, prepared
to change the overall
concept of marketing
and PR., particularly
for the year 2020.

With our expertise in creating ideas,
we can help create and run aneffective promotional
campaign that grips at
the heart of theconsumer.

EVENTSPRODUCT

CASTING

DIGITAL MARKETING

Whether it be a corporation,a brand or an individual,
we can plan and deliver that
one of a kind event that
leads to lasting connections.

We are determined to offer
product marketing that not
only creates a buzz, but isof an undeniablequality.

Relying on our extensive network,
SSU can provide thepeople and connections
that maximizes thevalue of the brandor service.

Our integrated proposal
will include all facets ofdigital communication,with the goal of
stimulating the user’s
desire to share
information in many outlets.

CREATIVE

BUSINESSDEVELOPMENT

MEDIA MARKETINGCOMMUNITY SERVICE

In order to reach a market
that is both far and wide,
our media proposal will
include all ranges of
media based on ourextensive laundry list ofcontacts.

We actively tackle social
issues that enablecorporations to makelasting contributions
to society.

From video to print to web
design, our creative staff
will provide the complete
package, giving ourclients the added edge.

Working from our uniquebackground n PR, we aim
to produce new business
opportunities thatcreate a wave.

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Why choose SUNNY SIDE UP?
“Let’s Have Fun!” – our company slogan has pushed us to explore beyond the norm and expand into new areas.
Take advantage of our vast connections and reputable background to get the results you want!

EventsClients

Sales

100200No. 1

Number of PR events in 1 year.
We are constantly
planning and holding
events that “create a buzz”.

We work with more than 200 clients
every year in a wide range of industries,
keeping us fresh and up to date.

Our status as the top PR firm, combined with
our desire to constantly evolve ,enables SSU to offer our clientsa unique set of skills and services.

1. Lasting Results and Extensive Background

2. Integrated Solutions



The numbers are a testament to the high level of service and products we are knownfor regardless of the format or target market.
We have the experience and connections that enable us to offer the perfect solution foryour marketing and PR needs.

We are known for presenting proposals that go beyond the norm in order to achieve
the desired effect.
SSU offers in-house specialists who can handle all realms of PR and Marketing, fromplanning to design to programming.

3. Dedicated Media Solutions Specialists

4. Pioneers in Sports MarketingUnlike most PR firms, we have a group of staff dedicated to media marketing who canprovide the connections and skills to maximize media exposure for our clients.
Our activities allow us to reach several hundred thousand media specialists every year.

Sports Marketing has become the norm, but SSU was the first PR firm to delve into thisarea, taking advantage of the strengths and appeal of sports for more than 20 years.

5. Our Challenge Continues!
Our ultimate goal is to create a buzz – the kind that is fun and exciting, captures attention and leaves an impact.
To this end, we will continue to come up with innovative ideas and proposals to expand the realm of business opportunities, not only for us but our clients.

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Our Awards
We are honored to be recognized for our work in the PR and Sales Promotion arena, as well as for providing an employee
friendly environment for our team members. This is all part of our goal to “Let’s have Fun!

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所属アスリート・スペシャリスト

Kentaro Asahi

Natsuki Iijima

Hiroko Iijima

Ryota Igarashi

Kazuyoshi Tokumoto

Katsuyuki Seto

Former Beach Volleyball PlayerWriterEssayist

Professional Baseball Player(Pitcher)Long Distance Runner

3D Sound Designer

Satoko UrataDaisuke Ejima

Satoshi Saida

Mayumi Tsuchida

Naoko Sato

Taro Kamitani

Professional Beach

Professional Swimmer

Wheelchair Tennis Player

Wheelchair Basketball Player

Former Professional

Tiara Designer

Volleyball Player

Tennis Player

Shota Tezuka

Kotaro Tokuda

Hidetoshi Nakata

Professional Wakeboarder

Freestyle Football Player

NPO
TAKE ACTION FOUNDATION
Representative Director

Miho Nijo

Masakiyo Maezono

Isao Yoneda

Wheelchair Tennis Player

Sports Journalist

Mental Trainer

Takumi Nakamura

Takaharu Nakai

Junko Koshino

Professional

Fashion Designer

Snowboarder

9Our promise to you
What can we offer you?
The curiosity, creativity, and motivationthat is the driving force behind our pursuit ofsomething new and different.

Let’s Have Fun!!
We will continue to invest in people power.
The power to make people happy,
to form a connection and create a buzz.

www.ssu.co.jp
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