3rd quarter(10.2010 – 12.2010)

Financial Presentation (Nine Months Ended December 31, 2010)
February 4, 2011

THE GREATEST LEISURE FOR ALL PEOPLE
FIELDS CORPORATIONJASDAQ:2767

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

1

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

Financial Presentation (Nine Months Ended December 31, 2010)
 Summary for the Nine Months Ended December 31, 20103

 Results for the Nine Months Ended December 31, 2010 (Consolidated P/L)

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 Results for Pachinko/Pachislot Sales for the Nine Months Ended December 31, 20105

 Results for the Nine Months Ended December 31, 2010 (Consolidated B/S) (Overview)6 Results for the Nine Months Ended December 31, 2010 (Consolidated C/F) (Overview)

7 Full-Year Forecast for the Year Ending March 31, 2011 (Consolidated P/L)8

 Overview of MICROCABIN CORP.

9

 Segment Information for the Nine Months Ended December 31, 201010

 Fields Group Topics

11

 Overview of IP Bros. Incorporated12

 Overview of IP Bros. Incorporated –Business Model

13
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2011 FIELDS CORPORATION All rights reserved.

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Summary for the Nine Months Ended December 31, 2010

〈 Results 〉
Pachislot machine sales: continued to be strong
Results for October–December:
Ore no Sora (38,000 machines),Onimusha: Dawn of Dreams (26,000 machines/accumulated total of 90,000 machines)〈 Full-Year Forecast 〉 Net sales: ¥100 billion; Operating income: ¥13 billion; Net income: ¥7 billion
Major product lineup introduced in the Q4:
Pachinko machine : CR Kung Fu Panda
Pachislot machines: Sengoku BASARA 2, MOBASLO Evangelion—for your own wish

〈Topics〉[Strengthening of online service field](Established IP Bros. Incorporated)[Strengthening of relationship with the AQI Group](Incorporated MICROCABIN CORP. as the Company’s subsidiary)[Integration of the Pachinko/Pachislot (PS) and Mobile Field](Released MOBASLO service)

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

3

Results for the Nine Months Ended December 31, 2010 (Consolidated P/L)

A sales increase was driven by pachislot machines(%): Ratio against Net sales (Unit: Billion yen)

Consolidated

Year Ended March 31, 2010
1st Half
Q1-Q3 Full-Year
ResultsResults

Year Ending March 31, 20111st Half
Q3
Q1-Q3
YOY
Results
Results*
Results

Net sales

21.44

24.52

66.34

43.01

28.42

71.43

SG&A
expenses

7.72

12.62

18.76

9.80

5.78

15.58

（36.0 %)

（51.5%)（28.3%）（22.8%）（20.3%）（21.8%）

5.38

1.36

8.12

9.18

1.51

10.69

（25.1%）（5.6%）（12.2%）（21.3%）（5.3%）（15.0%）

5.05

1.09

7.76

9.50

1.98

11.48

（23.6%）（4.5%）（11.7%）（22.1%）（7.0%）（16.1%）

2.18(0.27)

3.28

5.42

1.05

6.47

（10.2%）（-%）（5.0%）（12.6%）（3.7%）（9.1%）

OperatingincomeOrdinaryincome

Net income

Nine Months Ended December 31, 2010

 Pachislot machines sold: 137,000machines
291.3%(Up 125,000 machines year-overyear)
123.4%  The acquisition of Tsuburaya
Productions Co., Ltd. and Digital
Frontier Inc. as the Company’s
subsidiaries has contributed to the782.1% results.
 Recording of equity method
1,052.7% investment gain from Rodeo Co., Ltd.
and other companies-% Extraordinary income: ¥163 million
 Extraordinary loss: ¥239 million* The Q3 Results were calculated by deducting the 1st Half Results from the Nine Months Results
Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

4Results for Pachinko/Pachislot Sales for the Nine Months Ended December 31, 2010
(Unit: Machines)

Sales

Year Ended March
31, 2010
Q1-Q3
Full-Year
Results

Year Ending March
31, 2011
Increase/
Q1-Q3
Results
Decrease

Main titles

Bisty
H1Pachinko
machines

281,981

330,734

241,693

CR Evangelion—Evangelical of the beginnings

Bisty

CR Shimizu no Jirocho Light ver.

Q3

Bisty

CR Evangelion—Evangelical of the beginnings Light ver.

Q4

Bisty

CR Kung Fu Panda(40,288)

Rodeo
Bisty
H1(Ongoing sales)
Onimusha: Dawn of Dreams(Ongoing sales) Neon Genesis Evangelion— Die Spur der SEELE

Rodeo Gamera
Bisty

Pachislotmachines

119,146

137,912+125,235

36,000 machines
9,000 machines(total sales: 84,000 machines)

14,000 machines

Magical Shopping Arcade Abenobashi(Ongoing sales)

12,677205,000 machines

Rodeo Onimusha: Dawn of Dreams

26,000 machines

Rodeo Ore no Sora―Spirit of Young Justice38,000 machines

Q3(total sales: 90,000 machines)

Rodeo Gravion
Q4Enterrise Sengoku BASARA 2

Bisty
Total

294,658

449,880

379,605

MOBASLO Evangelion—for your own wish

+84,947

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.
©カラー©Bisty©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy「新鬼武者」は株式会社カプコンの登録商標です。

©本宮ひろ志/集英社/FIELDS©Sammy ©RODEO

©カラー

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Results for the Nine Months Ended December 31, 2010 (Consolidated B/S) (Overview)(Unit: Million yen)

AtAt
At
Comparison:December March December increase/decrease
31, 2009 31, 2010 31, 2010 Comparison withMarch 2010 result(I)(II)(II) - (I)Main factors causing the increase/decrease(II) - (I)Decrease in accounts receivable—trade from pachinko/pachislot

Total current assets

24,31756,694

48,710(7,984) machine sales(Cash and cash equivalents)

14,256

15,916

18,5612,645 pachinko/pachislot machine sales(Inventories)

1,642

1,520

1,698

178

Total fixed assets

25,491

24,634

28,101

3,467(Total tangible fixed assets)

9,815

9,721

9,936

215 and Digital Frontier Inc. as the Company’s subsidiaries(Total intangible fixed assets)

2,387

2,333

4,835

2,502 Ltd. and Digital Frontier Inc. as the Company’s subsidiaries(Total investments and other assets)

13,287

12,57813,329Total assets

49,80881,32976,811(4,518)

Total current liabilities

7,481

35,84526,483(9,362) machine sales(Short-term borrowings)----

Total fixed liabilities

4,326

4,295

4,227

(68)

Total liabilities

11,807

40,14130,710(9,431)

Total net assets

38,00041,187

46,101

4,914 Increase in retained earnings

Total liabilities and net assets

49,80881,32976,811(4,518)

Increase due to the collection of accounts receivable—trade from

Increase in assets due to acquiring Tsuburaya Productions Co., Ltd.
Increase in goodwill due to acquiring Tsuburaya Productions Co.,751 Increase due to the purchase of investment securities

Decrease in accounts payable—trade from pachinko/pachislot

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

6

Results for the Nine Months Ended December 31, 2010 (Consolidated C/F) (Overview)(Unit: Million yen)

Year Ended March 2010
Nine Months Full-year

Nine Months

Income before income taxes and minority interests
Decrease in notes and accounts receivable－trade
9,666 Decrease in notes and accounts payable－trade
Income taxes paid
Purchase of shares of subsidiaries(3,339) Purchase of intangible fixed assets
Purchase of tangible fixed assets
Dividends paid
(3,702) Repayment of short-term borrowings
Redemption of corporate bonds

Cash flows from operating activities

5,958

8,429

Cash flows from investing activities(649)(1,011)

Cash flows from financing activities(2,238)(2,687)

(6)

(4)

(8)

3,064

4,725

2,615

11,181

11,181

15,906

14,246

15,906

18,521

Effect of exchange rate changes on cash andcash equivalents
Increase (decrease) in cash and cash
equivalents
Cash and cash equivalents at beginning ofperiod
Cash and cash equivalents at end of period
Cash Flows from operating activities

Nine Months Ended December 31, 2010
Factors

Cash Flows from investing activities

12,00011,406
11,611(9,633)(5,244)(1,649)(686)(406)(1,646)(1,209)(757)

Cash Flows from financing activities
9,666

8,429
8,000

5,958

4,000
0(649)(4,000)(2,238)December 2009

(1,011)(2,687)
March 2010

(3,339) (3,702)
December 2010

Source: Fields

Copyright 20112011 FIELDS CORPORATION All rights reserved.

7

Full-Year Forecast for the Year Ending March 31, 2011 (Consolidated P/L)

No change from the previous full-year forecast (Released on November 4, 2010).
(%): Ratio against Net sales (Unit: Billion yen)

Year Ended March 31,2010

Consolidated

Net salesYear Ending March 31, 2011

Q1-Q3
Results

Full-Year
Results

Q1-Q3
Results

Full-year*Forecast

24.52

66.34

71.43

100.00Overview
YOY
150.7%  Introduced pachislot machine titles including

Sengoku BASARA 2 and MOBASLO Evangelion
in the Q4
Operating income

1.36

8.12

10.6913.00（5.6%）（12.2%）（15.0%）（13.0%）

160.0%

 The release of the first collaborative machine
titles with KYORAKUSANGYO has beenchanged to the first half of the next fiscal year.

Ordinary income

Net income

1.09

7.76

11.48

13.00

（4.5%）（11.7%）（16.1%）（13.0%）(0.27)

3.28

6.47

7.00

（-%）

（5.0%）（9.1%）（7.0%）

167.5%

No effect on the results for this fiscal year.

 Steady performance was maintained in overall
group business
212.8%*The full-year forecast for the Year Ending March 31, 2011 was revised on November 4, 2010.
Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

8Overview of MICROCABIN CORP.
Acquired 85% of AQI shares (Acquisition cost: 756 million yen) on January 2011
Strengthened the relationship with AQI Group, which holds valuable network content
Company overview

Operating results for the last three years(Unit: Million yen)Company nameLocation

Representative

Year Ended
May 31, 2008

Year Ended *March 31,2009

Year Ended
March 31,2010

MICROCABIN CORP.

1-11-13 Shibata, Yokkaichi-shi, Mie

Net sales

633636653

Operatingincome336179

Ordinary
income4960

90Net income

19137

54

Net assets

538

672

725

Hideji Tanaka, Representative Director*The fiscal year end has been changed from May to MarchBusiness
activities

Paid-in capital

Establishment

Planning and development of software forcommercial-use machines

227 million yen

November 1982

AQ INTERACTIVE INC. (TSE: 3838)
Business
activities

Planning, development, and sales of video game software

In addition to the planning, development, and sales ofconsumer games, the Company is engaged in businessdevelopment in a wide range of entertainment fields including
the network content and amusement businesses.

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

9Segment Information for Nine Months Ended December 31, 2010

Steady performance was maintained in overall group business(Unit: Million yen)(I)
Pachinko
Pachislot

Net

(II)

Mobile(III)

Sports Entertainment

Sum of segments(I),(II), and (III)OthersConsolidated
Non/NonAdjustment Consolidated
consolidated consolidated
ratio

64,409

1,547

1,644

4,192

7,383

(360) 71,433

62,1701.1

10,507287(219)177245(53) 10,699

10,5621.0

21,505

1,403

1,807

270

3,480(466) 24,521

20,9721.2

income

1,463

305

(253)

(69)

(17)

(78)

1,368

1,901

0.7

Net
sales

42,904

144

(163)

3,922

3,903

46,912

41,198Operatingincome

9,044

(18)

34246

262

9,331

8,661

Ninesales
MonthsEnded
DecemberOperating31, 2010

income

Net

Nine
sales
MonthsEnded
December31, 2009 Operating

Increase/Decrease

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

10Fields Group Topics
Promoted various measures to increase paid membership in the online service fields including the mobile field
Focused on the strengthening of the foundation of future entertainment fields
Mobile Field
Establishment of a new company

Established as a joint investment company withNHN Japan on December 2010.

FutureScope
Mobile site linked to actual pachislot machines
is scheduled to be released on March 2011.

Other Field
Tsuburaya Productions
Released the movie, Ultraman Zero: The
Revenge of Belial, in December 2010.
TV programs and other events were planned tocommemorate the 45th anniversary of theUltraman series.
Digital Frontier
Creation of VFX scenes of the movie, GANTZ(released in January 2011).

(MOBASLO)

Released a pachislot simulator application.
The first series for the iPhone started to be
distributed in December 2010.

Pachinko/pachislot game portal site for PCs
is scheduled to be opened on February 2011.

Source: Fields©GAINAX・カラー/Project Eva. © カラー©Bisty

Lucent Pictures Entertainment
Carried out activities in preparation for therelease of movies.
Strengthened cooperation with partnercompanies in Japan and overseas.
HERO’S
Negotiated with authors and developed marketing channels to launchmonthly comic magazines aiming at creating new IPs.

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2011 FIELDS CORPORATION All rights reserved.
©2010「ウルトラマンゼロ THE MOVIE」製作委員会

11Overview of IP Bros. Incorporated
A joint investment company with NHN Japan established on December 2010
Has the role of increasing paid membership using the Fields group and partner companies’ IPs.
Company Overview

NHN Japan Corporation
BusinessActivities

Company name

IP Bros. Incorporated

Location

3-6 Maruyama-cho, Shibuya-ku, Tokyo

Representative

Takao Yamamura, President andRepresentative Director

Business
activities

Digitization of intellectual properties withfocus on character-related content

Paid-in capital

75 million yen

Planning, development, and running of Internet game portalsites, etc.

 Established in September 2000 as the Japan branch of the Korean company
NHN Corporation
 Developing the online game and community service, Hangame, for threeplatforms: personal computers, mobile phones, and smart phones.

HangameInternet game portal site offering more than 180 free games
Registered user IDs

38.6 million

 Up to 203,000 users simultaneously access the site

Shareholding ratioFields
NHN Japan

Establishment

December 2010

85.0%
15.0%

 Offers games and a community to link people through the Internet

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

12Overview of IP Bros. Incorporated –Business Model

Licensing negotiation for high-quality IPs
Provision of held IPs (sub-licensing)

Construction of pachinko/pachislot sites,
management of game sites for other parties, server
construction and system operation, user support, andcollection of fees
Outsourcing charge

Rights management and production activities for digital content
Planning, production, and sales of content and online games
Sales income

Sales income
Provision of applications for various platforms

Transfer customers via affiliated sites

Fees

Supply of PS applications/avatars

Platforms
38.6 million registered user IDs

Source: FieldsCopyright 2011
2011 FIELDS CORPORATION All rights reserved.

13

IR Tools

A variety of IR tools are available

IR Pages on FIELDS CORPORATION Website
URL: http://www.fields.biz/ir/j/ (Japanese)
http://www.fields.biz/ir/e/ (English)

Analysis of IR Tools
Annual Reports (Japanese/English)

Information posted on the page

[ON THE MOVE]-Company profile(Latest issue: October 1, 2010)-Data related to financial statements

Issued annually since year ended-Financial presentation material

March 31, 2004

(summary, Q&A)

Got honorable mention at “Nikkei Annual-IR press releases

Report Award 2010”-Corporate governance and CSR information
IR information isalso Available
on our mobile site
Fields’ Official IRMobile Site

-Shareholder and share information[ JASDAQ]
2008 IRCompanyof Excellence[ Nikko IR ]Chosen for the “BestCorporate Website award
2010”

Chosen for the“Best CorporateWebsite award”

Ranked top1
among the newmarkets ranking

Supplemental material on financial data
(Japanese/English)
Included information:- Changes in performance- Market data
- Pachinko/Pachislot
machine sales data
- Introduction to groupcompanies- CSR information, etc.

出所:フィールズ

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

14Disclaimer/Contact

The plans, strategies and estimates of the Company indicated in these documents,
other than actual results and established facts, include potential risks and uncertainties and cannot
be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic
environment of the pachinko/pachislot market in which the Company operates, market
competition and the products handled by the Company.

 IR Section, Corporate Communications OfficeContact TEL: +81-3-5784-2111

 E-mail: ir@fields.bizCopyright 2011
2011 FIELDS CORPORATION All rights reserved.

15