Summary(Translation)
Fields Corporation
Summary of Financial Information and Business Results (Consolidated)
for the First Quarter of the Year Ending March 31, 2013 (Japan GAAP)
August 2, 2012
Listed on: OSE [JASDAQ]
Company Name:

Fields Corporation(URL: http://www.fields.biz/)
Stock code:
2767
Representative Director:
Takashi Oya
President and COO
Inquiries:
Hideaki Hatanaka
Executive Officer and General Manager, Corporate Communications OfficeTel:+81-3-5784-2111
Planned date for submission of the quarterly report:
August 10, 2012
Planned date for start of dividend payment:―
Quarterly earnings supplementary explanatory materials:
Yes
Quarterly earnings presentation:
Yes (For institutional investors and security analysts)(Rounded down to the nearest million)

1. Business results for the first quarter of the year ending March 31, 2013 (April 1, 2012 to June 30, 2012)(Percentage figures denote year-over-year changes.)(1) Operating results (cumulative total)
Net sales
Operating income
Ordinary income
Net income
First quarter, year
ending March 31, 2013
First quarter, year
ended March 31, 2012
(Note) Comprehensive income

Million yen%

Million yen%

Million yen%

Million yen%

21,145

19.9

283

―

574

―

342

―

17,635(17.4)

(225)

―

(266)

―

(284)

―

First quarter of the year ending March 31, 2013: ¥144 million (―%)
First quarter of the year ended March 31, 2012: ¥(309) million (―%)
Net income per share

Diluted net income per share
YenFirst quarter, year
ending March 31, 2013
First quarter, year
ended March 31, 2012

Yen

1,030.74―(856.82)―(2) Financial position
Total assets
First quarter, year
ending March 31, 2013
Year ended March 31, 2012
(Reference) Shareholders’ equity

Net assets

Shareholders’ equity ratio

Million yen

Million yen%

67,53950,86874.7

93,601
51,555First quarter of the year ending March 31, 2013: ¥50,418 million
Year ended March 31, 2012: ¥51,071 million

54.6

2. Dividends(Record date)First
quarter-end
Yen

Secondquarter-end

Annual dividends
Thirdquarter-end

Yen

Year ended March 31, 2012
2,500.00―
Year ending March 31, 2013―
Year ending March 31, 2013
2,500.00(Forecast)(Note) Revision of the most recently released dividend forecasts: No

Yen

Year-end

AnnualYen

Yen―

2,500.00

5,000.00―

2,500.00

5,000.00

3. Forecast earnings for the year ending March 31, 2013 (April 1, 2012 to March 31, 2013)(Percentages denote year-over-year changes.)
Net income
Net sales
Operating income
Ordinary income
Net income
per share
Million yen%
Million yen%
Million yen%
Million yen%
Yen
Full year

115,000

24.7

14,00064.2

14,500

67.4

7,300

21.8

21,998.69(Note) Revision of the most recently released performance forecasts : No
(Note) Fields Corporation discloses a full-year business forecast, as it manages its business performance on an annual basis.
*Notes(1) Transfer of important subsidiaries during the year under review (Transfer of specific subsidiaries that results in a change in thescope of consolidation): No(2) Application of the accounting method specific to quarterly consolidated financial statements: Yes(3) Changes in accounting principles and accounting estimates, and revisions/restatements
1) Changes due to the revision to the accounting standards, etc.: Yes
2) Changes due to any reason other than those in 1) above: No
3) Changes in accounting estimates: Yes
4) Revisions/restatements: No(Note) The Company changed its depreciation method in the first quarter of the fiscal year under review, which corresponds
to “changes in accounting principles that are difficult to distinguish from changes in accounting estimates.” Pleaserefer to “(3) Changes in accounting principles and accounting estimates, and revisions/restatements” under “2.
Summary information (notes)” on page 4 of the attached documents for details.
(4) Number of shares issued (common stock)1) Number of shares issued at end of year (including treasury stock)
First quarter of the year ending March 31, 2013
347,000 sharesYear ended March 31, 2012
34,700 shares
2) Number of shares of treasury stock at end of year
First quarter of the year ending March 31, 201315,162 sharesYear ended March 31, 201215,162 shares
3) Average number of shares outstanding (quarterly consolidated cumulative period)First quarter of the year ending March 31, 2013
331,838 sharesFirst quarter of the year ended March 31, 2012
332,115 shares* Indication of status of quarterly review procedure
This quarterly earnings report is not subject to quarterly review procedures based upon the Financial Instruments and ExchangeAct. Thus, at the time of disclosure of the financial results, the quarterly financial statement review procedures based upon the
Financial Instruments and Exchange Act have not been completed.
* Explanation of the appropriate usage of forecast earnings and other specific matters# The above forecast relies on judgments and assumptions based on information available as of the date of announcement of thismaterial, and is subject to changes in risks, uncertainties, and economy, and other factors that could cause actual results to bematerially different from expectations. Please refer to “(3) Qualitative information on projections for the consolidated businessresults” under “1. Qualitative information on quarterly financial results ” on page 2 of the attached documents for the assumptions
on which the forecast relies.
# The Company is planning to hold a results briefing for analysts and institutional investors on Friday, August 3, 2012. Materials
distributed at that briefing will be posted on the Company’s website after the briefing.

Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 2013

 Table of Contents of Attached Document
1. Qualitative information on quarterly financial results.............................................................................................. 2(1) Qualitative information on consolidated operating results................................................................................. 2(2) Qualitative information on the consolidated financial position ......................................................................... 3(3) Qualitative information on projections for the consolidated business results .................................................... 3
2. Summary information (notes) .................................................................................................................................. 4(1) Transfer of important subsidiaries during the year under review ....................................................................... 4(2) Application of the accounting method specific to quarterly consolidated financial statements ......................... 4(3) Changes in accounting principles and accounting estimates, and revisions/restatements .................................. 4
3. Quarterly consolidated financial statements............................................................................................................. 5(1) Quarterly consolidated balance sheets ............................................................................................................... 5(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income ............. 7
Quarterly consolidated statements of income .................................................................................................... 7
Quarterly consolidated statements of comprehensive income ........................................................................... 8(3) Quarterly consolidated statements of cash flows ............................................................................................... 9(4) Note regarding the operation of the company as a going concern ................................................................... 10(5) Segment information ....................................................................................................................................... 10(6) Note regarding occurrence of significant change in amount of shareholders’ equity ....................................... 10

1

Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 2013

1.

Qualitative information on quarterly financial results(1) Qualitative information on consolidated operating results[Overview of operations for the 3 months ended June 30, 2012 (April to June 2012)]
The Company posted net sales of ¥21,145 million (19.9% up year-over-year), operating income of ¥283 million (versus an
operating loss of ¥225 million for the same period of the previous fiscal year), ordinary income of ¥574 million (versus an
ordinary loss of ¥266 million for the same period of the previous fiscal year), and a net income for the period totalling ¥342
million (versus a net loss of ¥284 million for the same period of the previous fiscal year).
The main reasons for the above results are as follows.
Sales of pachinko/pachislot machines were generally in line with the initial plans for the first quarter. In addition to therelease of a new pachinko machine and pachislot machine, a portion of the sales of “Pachislot Monster Hunter” launched in
the fourth quarter of the previous fiscal year, was posted in the first quarter of the current fiscal year.
Based on the “Developing Business Model” a framework released in May 2012 that maps out seamless cyclical businessdevelopment for comics, animation, movies/TV and merchandising, the Group pursues business activities with an emphasison maximizing the value of its Intellectual Property (IP).
With the aim of establishing a medium- to long-term character business, the Group is focusing on building a framework forthe acquisition, creation and fostering of IP such as characters on an ongoing basis in the current fiscal period.
For example, the Group is working on planning and development as well as new projects for the comic magazine “HERO’S
monthly”, issued jointly with Shogakukan Creative INC. to generate new IP. The Company is also taking measures that will
facilitate new movie development and multi-media development in areas other than video in its new animation projects suchas the “BERSERK” series.
In the growth area of social media, the Company developed content for a wide range of platforms, which is alreadybeginning to contribute to revenue. In conjunction with this, the Company conducted research and development on highly
adaptable content in the same field. The Company currently runs content shops for consumer products, and focused its
planning and development on creating content shops that contribute to the acquisition and cultivation of new IP, as well as
producing differentiated products.
The supply of new pachinko/pachislot machines recovered significantly in the first quarter of the fiscal period under review
compared to the same period in the previous fiscal year, which was affected by the Great East Japan Earthquake. In
particular, sales of pachislot machines continue to expand from the previous year, driving the overall market. The company
launched the pachinko machine “EVA Light III”, a light version of “CR Evangelion 7”, in January 2012. In addition to thelaunch of the pachislot machine “GTO Limit Break”, sales of “Pachislot Monster Hunter”, which was brought onto themarket in the fourth quarter of the previous fiscal year, were posted in the first quarter of the current fiscal year. As a result,the number of pachinko machines sold during the first quarter amounted to 20,928 (up 13,821 year-over-year) and pachislot
machines sold totaled 43,862 (up 7,612 year-over-year).
<Pachinko/Pachislot machine titles sold during the 3 months under review>
Pachinko machine sales titles
EVA Light III
Total number of pachinko machines sold (machines)

Month released
May 2012
20,928Manufacturer
Bisty Co., Ltd.

Pachislot machine sales titles
Month released
Manufacturer[Still on sale from the previous period]
March 2012
Rodeo Co., Ltd.
Pachislot Monster Hunter
GTO Limit BreakJune 2012
Bisty Co., Ltd.
Total number of pachislot machines sold (machines)
43,862(Note) The total number of pachinko/pachislot machines sold includes the number of machines other than the above
titles sold via agency sales.
(Note 1) The company names and product names included in this report are the trademarks or registered trademarks of therespective companies.
(Note 2) Please refer to “(5) Segment information” on page 10 for information on segment changes.

2Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 2013

(2) Qualitative information on the consolidated financial position(Assets)
Current assets amounted to ¥35,900 million, down ¥26,911 million since the end of the previous fiscal year. The principal
factor behind this was a decrease in notes and accounts receivable—trade.
Tangible fixed assets amounted to ¥10,947 million, down ¥32 million since the end of the previous fiscal year.
Intangible fixed assets amounted to ¥4,245 million, down ¥126 million since the end of the previous fiscal year.
Investments and other assets amounted to ¥16,446 million, up ¥1,008 million since the end of the previous fiscal year. Thiswas mainly attributable to an increase in deposits and guarantees.
As a result of the above, total assets amounted to ¥67,539 million, down ¥26,062 million since the end of the previous fiscal
year.
(Liabilities)
Current liabilities amounted to ¥12,628 million, down ¥25,296 million since the end of the previous fiscal year. The
principal factors behind this were a decrease in notes and accounts payable—trade.
Fixed liabilities amounted to ¥4,042 million, down ¥78 million since the end of the previous fiscal year. This was mainly
attributable to redemption of corporate bonds.
As a result of the above, total liabilities amounted to ¥16,671 million, down ¥25,375 million since the end of the previous
fiscal year.
(Net assets)
Net assets amounted to ¥50,868 million, down ¥686 million since the end of the previous fiscal year. This primarily reflecteda decrease in retained earnings.
(Analysis of cash flows)
Cash and cash equivalents (hereinafter referred to as “cash”) decreased by ¥10,224 million since the end of the previous
fiscal year and amounted to ¥8,060 million at the end of the first quarter of the year ending March 31, 2013.
(Cash flows from operating activities)
Net cash used in operating activities amounted to ¥7,719 million (¥8,173 million of income in the previous year). This was
mainly attributable to a decrease of ¥24,012 million in notes and accounts payable—trade, a decrease of ¥17,908 million innotes and accounts receivable—trade, and an increase of ¥1,249 million in merchandising rights advances, etc.
(Cash flows from investing activities)
Net cash used in investing activities amounted to ¥1,438 million (¥931 million of expenditure in the previous year). Thiswas mainly expenditure for loans totaling ¥395 million, expenditure for purchases of tangible fixed assets totaling ¥371
million, expenditure for purchases of intangible fixed assets totaling ¥352 million, etc.
(Cash flows from financing activities)
Net cash used in financing activities amounted to ¥1,065 million (¥1,080 million of expenditure in the previous year). Thiswas mainly attributable to dividends paid totaling ¥773 million, and redemption of corporate bonds totaling ¥300 million,etc.
(3) Qualitative information on projections for the consolidated business results(Unit: Million yen)
Forecast for
the year ending
March 31, 2013

Results forthe year ended
March 31, 2012

Year-over-year

Net sales

115,000

92,195

24.7%

Operating income

14,000

8,527

64.2%

Ordinary income

14,500

8,661

67.4%

Net income

7,300

5,991

21.8%

The projections for the consolidated business results remain unchanged from those stated in the Summary of Financial
Information and Business Results (Consolidated) for the Year Ended March 31, 2012, released on May 9, 2012.

3

Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 20132.

Summary information (notes)(1) Transfer of important subsidiaries during the year under review
None(2) Application of the accounting method specific to quarterly consolidated financial statements
Assessment of tax expenses
The Company applies the method that reasonably estimates an effective tax rate to be assessed on income before income
taxes for the year ending March 31, 2013 after accounting for the tax effects of temporary differences and multiplies
income before income taxes during the first quarter of the year ending March 31, 2013 by such estimated effective tax rate.
(3) Changes in accounting principles and accounting estimates, and revisions/restatements
Changes in accounting principles that are difficult to distinguish from changes in accounting estimates
The Company and its subsidiaries in Japan posted depreciation by applying the depreciation method based on the revised
Corporation Tax Act to tangible fixed assets newly acquired on or after April 1, 2012 beginning with the first quarter of thecurrent fiscal year, following the revision of the Corporation Tax Act.
This has a minimal impact on profits/losses.

4Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 2013

3. Quarterly consolidated financial statements(1) Quarterly consolidated balance sheets(Unit: Million yen)
Fiscal year ended
March 31, 2012
(March 31, 2012)
AssetsCurrent assets
Cash and cash equivalents
Notes and accounts receivable—tradeMarketable securities
Merchandise and products
Work in process
Raw materials and supplies
Other current assets
Allowance for doubtful accounts
Total current assets
Fixed assets
Tangible fixed assets
Land
Other tangible fixed assets
Total tangible fixed assets
Intangible fixed assets
Goodwill
Other intangible fixed assets
Total intangible fixed assets
Investments and other assets
Investment securities
Other assets
Allowance for doubtful accounts
Total investments and other assets
Total fixed assets
Total assets
Liabilities
Current liabilities
Notes and accounts payable—trade
Corporate bonds redeemable within 1 year
Short-term borrowings
Current portion of long-term borrowings
Accrued income taxes
Accrued bonuses
Accrued bonuses to directors and auditors
Reserve for returned goods unsold
Other current liabilities
Total current liabilities
Fixed liabilities
Corporate bonds
Long-term borrowings
Retirement benefit provisions
Other fixed liabilities
Total fixed liabilities
Total Liabilities

Three months ended
June 30, 2012
(June 30, 2012)

18,34434,402
－
386
2,493
255
7,030
(101)
62,811

8,014
16,304
61

6,642
4,337
10,9806,640
4,306
10,947

2,498
1,874
4,372

2,417
1,827
4,245

10,241
5,728(531)
15,43730,79093,601

10,1396,840(533)
16,446
31,63967,53929,100
618
450
153
184
315
240
10
6,852
37,925

4,480
618
477
180
11
78
60
8
6,714
12,628

300

－
99
475
3,467
4,042
16,671

139
455
3,226
4,121
42,046

5

493
3,174
33
7,869
(50)
35,900Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 2013

(Unit: Million yen)
Fiscal year ended
March 31, 2012
(March 31, 2012)
Net assets
Shareholders’ equity
Common stock
Capital surplus
Retained earnings
Treasury stock
Total shareholders’ equity
Accumulated other comprehensive income
Unrealized holding gain on available-for-sale securities
Foreign currency translation adjustment
Total accumulated other comprehensive income
Minority interest
Total net assets
Total liabilities and net assets

6

Three months ended
June 30, 2012
(June 30, 2012)

7,948
7,994
37,774(1,821)
51,895

7,948
7,994
37,286(1,821)
51,408

(824)
(0)
(824)
483
51,55593,601

(988)
(1)
(989)
449
50,86867,539Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 2013

(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income
Quarterly consolidated statements of income[First quarter of the year ending March 31, 2013](Unit: Million yen)

Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Operating income (loss)
Non-operating income
Interest income
Dividend income
Discounts on purchase
Equity method investment gain
OthersTotal non-operating income
Non-operating expenses
Interest expense
Equity method investment loss
Loss on management of investment securities
Amortization of equity investment
Disaster relief expenses
OthersTotal non-operating expenses
Ordinary income (loss)
Extraordinary income
Gain on sale of fixed assets
Total extraordinary income
Extraordinary losses
Loss on disposal of fixed assets
Impairment loss
Provision of allowance for loss on relocation of offices
OthersTotal extraordinary losses
Income (loss) before income taxes and minority interest
Current income taxes
Income (loss) before minority interests
Minority interests (loss)
Net income (loss)

7

Three months ended
June 30, 2011
(April 1, 2011–June 30, 2011)
17,635
12,558
5,076
5,302
(225)

Three months ended
June 30, 2012
(April 1, 2012–June 30, 2012)
21,145
15,578
5,566
5,282
283

1
85
0
—
60
147

1
85
132
151
76
448

3
42
12
38
82
10
189
(266)

4
—
8
128
—
15
157
574

0
0

0
0

9
22

23
－

41
13
87
(353)
(68)
(285)
(0)
(284)

－
11
35
539
229
310
(31)
342

Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 2013

Quarterly consolidated statements of comprehensive income[First quarter of the year ending March 31, 2012](Unit: Million yen)

Income (loss) before minority interests
Other comprehensive income
Unrealized holding gain on available-for-sale securities
Foreign currency translation adjustment
Total other comprehensive income
Comprehensive income(Breakdown)Comprehensive income attributable to owners of the parent
Comprehensive income attributable to minority interests

8

Three months ended
June 30, 2011
(April 1, 2011–June 30, 2011)(285)

Three months ended
June 30, 2012
(April 1, 2012–June 30, 2012)
310

(23)
—
(23)
(309)

(164)
(0)
(165)
144

(308)
(0)

176
(31)

Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 2013

(3) Quarterly consolidated statement of cash flows(Unit: Million yen)

Cash flows from operating activities
Income before income taxes and minority interest
Depreciation and amortization
Impairment loss
Amortization of goodwill
Increase (decrease) in allowance for doubtful accounts
Increase (decrease) in accrued bonuses
Increase (decrease) in accrued bonuses to directors and auditors
Increase (decrease) in retirement benefit provisions
Increase (decrease) in allowance for losses on relocation of offices
Interest and dividend income
Equity method investment loss (gain)
Interest expense
Decrease (increase) in notes and accounts receivable—trade
Decrease (increase) in inventories
Decrease (increase) in merchandising rights advances
Increase (decrease) in notes and accounts payable—trade
Others
Sub totalInterest and dividends received
Interest paid
Income taxes paid
Net cash provided by (used in) operating activities
Cash flows from investing activities
Purchases of tangible fixed assets
Proceeds from sale of tangible fixed assets
Purchases of intangible fixed assets
Purchases of investment securities
Expenditure for equity investment
Expenditure for loans
Expenditure for acquiring shares in affiliates
OthersNet cash provided by (used in) investing activities
Cash flows from financing activities
Net increase (decrease) in short-term borrowings
Repayment of long-term borrowings
Redemption of corporate bonds
Dividends paid
OthersNet cash provided by (used in) financing activities
Effect of exchange rate changes on cash and cash equivalents
Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period

9

Three months ended
June 30, 2011
(April 1, 2011–June 30, 2011)

Three months ended
June 30, 2012
(April 1, 2012–June 30, 2012)

(353)
428
22
78
(68)
(267)
(160)
18
41
(86)
42
3
16,744(639)
409(4,257)259
12,214122(6)(4,156)
8,173

539
528
－
80
(49)
(236)
(180)
20
－
(86)
(151)
4
17,908(566)(1,249)(24,012)(161)(7,613)
109
(6)
(209)
(7,719)

(136)
2
(213)
(400)

(371)
1
(352)
－

(3)
(1)
—
(179)
(931)

－
(395)
(10)
(310)
(1,438)

—
(18)
(300)
(755)
(5)
(1,080)(1)
6,159
15,632
21,791

26
(14)
(300)
(773)
(3)
(1,065)(0)(10,224)
18,2848,060

Fields Corporation (2767) Summary of Financial Information and Business Results for the First Quarter of the Year Ending March 31, 2013

(4) Note regarding the operation of the company as a going concern
Three months ended June 30, 2012 (April 1, 2012 to June 30, 2012)
No relevant items(5) Segment information
I. Three months ended June 30, 2011 (April 1, 2011 to June 30, 2011)
Segment information is provided in “Changes in reportable segments” in “II. Three months ended June 30, 2012 (April 1,2012 to June 30, 2012).”
II. Three months ended June 30, 2012 (April 1, 2012 to June 30, 2012)
1. Information on net sales and income (loss) by reportable segment
This information is omitted as the Group consists of one segment.
2. Changes in reportable segments
In the previous consolidated fiscal year, the Company reported segment information for the Pachinko/Pachislot (PS)
Field, Mobile Field, Sports Entertainment Field and Other Field, but these 4 segments were consolidated in the current
fiscal year to form a single segment with a focus on Intellectual Property (IP).
The Group plans to make a strategic shift from a business model focused on the pachinko/pachislot field that it has
maintained since it was first listed on the Osaka Securities Exchange to a business model emphasizing IP in order toachieve medium- to long-term growth and development. Accordingly, the Group has refined and developed its“Developing Business Model” strategy and anticipates further growth and development as a result.
Based on the “Developing Business Model”, the Group will carry out business activities that focus on maximizing IP
value. The “Developing Business Model” is centered on comics, animation, movies/TV and merchandising and aims tooptimize IP value via cyclical business development achieved through their interaction. The Group now forms a single
business since, as a result of this strategy, the Group will devise management strategy, make decisions on the allocationof business resources and assess results with a focus on IP.
Since the Group will form a single segment as a result of this change, segment information for the 3 months ended June30, 2011 and the 3 months ended June 30, 2012 is omitted.

(6) Note regarding occurrence of significant change in amount of shareholders’ equity
No relevant items

10