Full year
(4.2010 – 3.2011)

Financial Presentation (Year Ended March 31, 2011)
May 13, 2011

THE GREATEST LEISURE FOR ALL PEOPLE
FIELDS CORPORATIONJASDAQ: 2767

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

1

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

Summary of Group Businesswith Focus on the Entertainment Field

Results for the Year Ended March 31, 2011
 Summary for the Year Ended March 31, 20113

 Consolidated P/L for the Year Ended March 31, 2011
 Pachinko/Pachislot Sales for the Year Ended March 31, 20114

 Profit Earning Capacity of Fields Group Businessfor the Year Ended March 31, 201118

5

 Group Business Summary

19

 Mobile Field

20

 Reference: Changes in Pachinko/Pachislot Sales Results
and the Number of Pachinko/Pachislot Sold6

 Sports Entertainment Field

21

 Consolidated B/S for the Year Ended March 31, 2011 (Overview)7 Other Field

22

 Consolidated C/F for the Year Ended March 31, 2011 (Overview)8 Business Scheme 201023

 Segment Information for the Year Ended March 31, 2011

9

Forecast for the Year Ending March 31, 2012
 Reference: Changes in the Number of Pachinko/Pachislot Installed
and Sold Nationwide
11
 Reference: Changes in Market Sales Share

12 Forecast Conditions for the Year Ending March 31, 201213

 Consolidated Forecast for the Year Ending March 31, 201214

 Dividends Paid and Expected Dividend Payment

15

 Progress of the Mid-Term Management Plan:
Operating Income Target

16
Copyright 2011
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2

Summary for the Year Ended March 31, 2011
<Results>

Both net sales and incomes surpassed the record highNet sales: ¥103.5 billion (Highest ever), Operating income: ¥13.1 billion
Ordinary income: ¥13.6 billion (Highest ever), Net income: ¥7.5 billion (Highest ever)(I) Pachislot machine sales: resulted in record high figures (217,000 machines)
Onimusha: Dawn of Dreams: 62,000 machine sales recorded (Total 90,000 machines sold)Evangelion—for your own wish: 55,000 machine sales recorded (Ongoing sales)
Ore no Sora―Spirit of Young Justice: 38,000 machines sold, Sengoku BASARA 2: 16,000 machines sold, etc.

(II) Group business contribution to results(Difference between the non-consolidated and consolidated results: ¥210 million)• The acquisition of Tsuburaya Productions Co., Ltd. and Digital Frontier Inc. as the Company’s subsidiaries contributed to the results.
• Development in the online service fields, including the mobile field, was accelerated– Established IP Bros. Incorporated (Strengthening of online service field)– Released “MOBASLO” and “Pspace” service (Integration of the Pachinko/Pachislot (PS) and Mobile Fields)<Strengthening of business bases>[Strengthened planning and development in the PS field] (Started full-fledged operation of F Corporation; incorporated
MICROCABIN CORP. as the Company’s subsidiary)[Accelerated development of IP creation](Established HERO’S)[Changed organization](Established the Contents Division as of April 1, 2011)<Dividend> Increased the interim dividend by ¥500,
which resulted in a full-year dividend payment of ¥5,000
Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

3

Consolidated P/L for the Year Ended March 31, 2011
A sales increase was driven by pachislot machines
Both net sales and incomes surpassed the record high(%): ratio against Net sales

Year Ended
March 31, 2010

Full-YearNet sales

66.34(Unit: Billion yen)

Year Ended March 31, 2011
Forecast*

100.00Full-Year

103.59YoY

156.2%

Achievement
against FullYear Forecast

Overview

103.6%  Pachislot machines sold: 217,000 machines(98,000 machines up year-over-year)

SG&A expenses

Operating income

Ordinary income

Net income

18.76

22.00

21.99

(28.3%)(22.0%)(21.2%)

8.12

13.00

13.13

(12.2%)(13.0%)(12.7%)

7.76

13.00

13.68

(11.7%)(13.0%)(13.2%)

3.28

7.00

7.52

(5.0%)(7.0%)(7.3%)

117.2%

100.0%  The acquisition of Tsuburaya Productions Co., Ltd.
and Digital Frontier Inc. as the Company’s
subsidiaries has contributed to the results.

161.7%

101.0%

176.3%

105.2%

228.6%

107.4%

 Recording of equity method investment gain from
Rodeo Co., Ltd. and other companies
 Extraordinary income: ¥215 million
 Extraordinary loss: ¥488 million* We have upwardly revised the full-year forecast for the year ended March 31, 2011 on November 4, 2010.
* For information on the non-consolidated P/L for the year ended March 31, 2011, refer to the Supplementary Financial Document for the Year Ended March 31, 2011.
Source: Fields

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2011 FIELDS CORPORATION All rights reserved.

4

Pachinko/Pachislot Sales for the Year Ended March 31, 2011
Pachinko machines: 4 models, 262,000 machines sold (68,000 machines down year-over-year)
Pachislot machines: 8 models, 217,000 machines sold (98,000 machines up year-over-year, a record high)Machinessold(Thousandmachines)

Year Ended March 31, 2010

Year Ended March 31, 2011

Main titles
H1

Full-Year

H1

Full-Year

YoY
Bisty

CR Evangelion —Evangelical of the beginnings

Bisty

CR Shimizu no Jirocho Light ver.

Q3

Bisty

CR Evangelion—Evangelical of the beginnings Light ver.

Q4

Bisty

CR Kung Fu Panda

Rodeo(Ongoing sales from FY 2010)
Onimusha: Dawn of Dreams

Bisty(Ongoing sales from FY 2010)
Neon Genesis Evangelion— Die Spur der SEELE
9,000 machines(Total sales: 84,000 machines)

Rodeo

Gamera

Bisty

Magical Shopping Arcade Abenobashi

Rodeo(Ongoing sales from FY 2010)
Onimusha: Dawn of Dreams

Rodeo

Ore no Sora―Spirit of Young Justice

Rodeo

Gravion

H1

Pachinkomachines

266

330

226

262

79.4%

H1

Pachislot
machines

7

119

66

217

182.7%
Q3

Q4

Total

274

449

293

480

37,000 machines

14,000 machines

26,000 machines(Total sales: 90,000 machines)

Enterrise Sengoku BASARA 2
Bisty

205,000 machines

MOBASLO Evangelion —for your own wish

38,000 machines

16,000 machines
55,000 machines(Ongoing sales)

106.8%

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

5

Reference: Changes in Pachinko/Pachislot Sales Results
and the Number of Pachinko/Pachislot Sold
217,000 machines sold, which exceeded the results for the maturity period of Pachislot old regulation: No.4 (Yearended March 31, 2006) and the transition period of Pachislot new regulation: No.5 (Year ended March 31, 2008)(Unit: Machines)<Changes in the Number of Pachinko/Pachislot Machines Sold>

600,000

544,321

Pachinko machine

400,000
323,937
300,000
222,660
200,000
100,000

166,33962,80995,631

511,247

474,044

Pachislot machine

500,000

259,81378,699329,661
345,823

282,100

484,534

273,981449,880
331,205

480,273

262,614
330,734

145,031202,525

159,851

181,114

178,906

191,944

2002.03

2003.03

2004.032005.03214,660

165,424

210,553

70,708

128,680

119,146

2009.032010.03

The number of
217,659 pachislot machines
sold marked arecord high0
2001.032006.032007.032008.03<Changes in Results>

2011.03(Unit: Million yen)

2001.03

2002.03

2003.03

2004.032005.032006.032007.032008.032009.032010.03

2011.03

Net sales

11,49634,56061,88866,211

81,65896,81485,321

101,818

73,03566,342

103,593

Gross profit

5,368

12,703

15,992

21,57824,752

29,737

29,24834,54424,024

26,88935,129

1,700

5,730

6,781

11,866

12,097

12,348

8,944

13,158

1,960

8,124

13,136

1,681

5,664

7,022

12,20912,48013,127

9,202

11,705991

7,761

13,684

583

3,041

3,524

6,620

6,926

7,085

3,710

5,296

(1,481)

3,289

7,520

OperatingincomeOrdinary
incomeNet income
Source: Fields

2012.03* The figures for the year ended March 31, 2002 or earlier are those on non-consolidated financial reports.

: A record
high result

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6

Consolidated B/S for the Year Ended March 31, 2011 (Overview)(Unit: Million yen)

Increase/
Decrease

At
March 31,
2010
(I)

At
December 31,
2010

At
March 31,
2011
(II)

Total current assets

56,694

48,71051,051(Cash and cash equivalents)

15,916

18,561

15,873(43)(Inventories)

1,520

1,698

1,358

(162)

Total fixed assets

24,634

28,101

27,9203,286(Total tangible fixed assets)

9,721

9,936

10,089368 and Digital Frontier Inc. etc. as the Company’s subsidiaries(Total intangible fixed assets)

2,333

4,835

5,070

2,737 and Digital Frontier Inc. etc. as the Company’s subsidiaries(Total investments and other assets)

12,57813,32912,760Total assets

81,32976,811

78,971(2,358)

Total current liabilities

35,84526,48327,587(8,258) sales (Down ¥8,670 million)(Short-term borrowings)

—

—

85

Total fixed liabilities

4,295

4,227

4,362

67

Total liabilities

40,14130,71031,949(8,192)

Total net assets

41,187

46,10147,021

5,834 Increase in retained earnings

Total liabilities and net assets

81,32976,811

78,971(2,358)At March 31,
2010(II) − (I)Factors causing the increase/decrease

Decrease in accounts receivable—trade from pachislot machine sales(5,643) (Down ¥5,140 million)

Increase in assets due to acquiring Tsuburaya Productions Co., Ltd.
Increase in goodwill due to acquiring Tsuburaya Productions Co., Ltd.

182 Increase due to the purchase of investment securities

Decrease in accounts payable—trade from pachinko/pachislot machine
Increase due to the acquisition of MICROCABIN CORP. as

85 the Company’s subsidiary

Source: Fields

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2011 FIELDS CORPORATION All rights reserved.

7

Consolidated C/F for the Year Ended March 31, 2011 (Overview)(Unit: Million yen)

Year Ended
March 31, 2010
Full-Year

Cash flows from operating activities

8,429

Cash flows from investing activities(1,011)

Cash flows from financing activities(2,687)

Effect of exchange rate changes on cash and cash equivalents

(4)
4,725
11,181
15,906

Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period
Cash flows from operating activities
10,000Year Ended March 31, 2011
Full-Year

Cash flows from investing activities

8,429

Factors

Income before income taxes and minority interests
Decrease in notes and accounts receivable－trade
8,005 Decrease in notes and accounts payable－trade
Income taxes paid
Purchase of 3 companies as the Company’s newconsolidated subsidiaries(4,356) Purchases of intangible fixed assets
Purchases of tangible fixed assets
Dividends paid
(3,915) Repayment of short-term borrowings
Redemption of corporate bonds

13,410
4,907(9,155)(5,258)(2,191)(1,008)(482)(1,657)(1,209)
(877)

(7)
(274)
15,906
15,632
Cash flows from financing activities

8,005

5,000

0

(5,000)(1,011)(2,687)

Year Ended March 31, 2010

(4,356)(3,915)

Year Ended March 31, 2011

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

8

Segment Information for the Year Ended March 31, 2011
The ratio of consolidated net sales to parent company’s net sales: 1.1
The ratio of consolidated operating income to parent company’s operating income: 1.0
Summed figures for group business contributed to operating income of ¥260 million(Unit: Million yen)(I)
Pachinko
Pachislot

(III)

(II)
SportsEntertainment

MobileOthersSum of segments
Adjustment Consolidated(I), (II), and (III)

Nonconsolidated

Consolidated/Nonconsolidated
ratio(606) 103,593

90,971

1.1

Net
sales

94,115

2,032

2,171

5,881

10,084income12,866

236

(290)

315

261

8

13,136

12,920

1.0

Net
sales

62,379

1,821

2,416

619

4,856

(895)

66,342

61,357

1.1

income

8,133

393

(324)

(70)

(1)

(7)

8,124

8,618

0.9

Net
sales

31,736

211

(245)

5,262

5,228

37,251

29,614

Operatingincome

4,733

(157)

34

385

262

5,012

4,302

Year Ended
March 31,2011
OperatingYear Ended
March 31,
2010
Operating

Increase/
Decrease

Source: Fields

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2011 FIELDS CORPORATION All rights reserved.

9Forecast for the Year Ending March 31, 2012
 Reference: Changes in the Number of Pachinko/Pachislot Installed and Sold Nationwide 11
 Reference: Changes in Market Sales Share

12 Forecast Conditions for the Year Ending March 31, 201213

 Consolidated Forecast for the Year Ending March 31, 201214

 Dividends Paid and Expected Dividend Payment

15

 Progress of the Mid-Term Management Plan: Operating Income Target

16

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

10Reference: Changes in the Number of Pachinko/Pachislot Installed and Sold Nationwide<Pachinko market: Changes in the number of machines installed*><Pachislot market: Changes in the number of machines installed*>(Unit: 10 thousand)(Unit: 10 thousand): Number of machines installed

400

307.6

315.8

: Number of machines installed

200
308.0

300

150

200

100

100

50

144.8

134.7

136.0

2010.03

2011.0300
2009.032010.03

2011.032012.03 Estimates

2009.032012.03 Estimates<Pachinko market: number of machines sold / The Company’s sales share*><Pachislot market: number of machines sold / The Company’s sales share*>(Unit: 10 thousand)(Unit: 10 thousand): Number of machines sold400

: Company’s sales share

15%

350.3

100

: Number of machines sold: Company’s sales share

91.3

89.0

324.0
290.0

300

76.6

80

24.5%

10%
9.5%

200

100

(33.2 machines)

40
5%(19.9 machines)

14.1%

10%

(12.9 machines)

20

0

0%
2009.03

18.9%(11.9 machines)(26.3 machines)

6.1%

20%

(21.8 machines)

60

9.1%

30%

2010.03

2011.032012.03 Estimates

00%
2009.032010.03

2011.032012.03 Estimates

Source: Estimates made by Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.
* According to a survey conducted by the Company* The Company presents the numbers of machines sold on a sales basis and not a recorded basis.

11

Reference: Changes in Market Sales Share* The following figures are not the same as the manufacturing and sales shares presented by each manufacturers. The data is based on the Company’s own survey.
<Pachinko sales share>*
2006

2007

Rank Company name No. of machines sold

Share

2008

Rank Company name No. of machines sold

Share

2009

Rank Company name No. of machines sold

Share

2010

Rank Company name No. of machines soldShare

Rank Company name No. of machines sold

Share

1

Sanyo

1,215,000

33.2%

1

Sanyo

688,000

20.3%

1

Sanyo

537,000

16.6%

1

Sanyo

631,000

18.0%

1

Sanyo

582,000

20.1%

2

KYORAKU

618,000

16.9%

2

SANKYO

548,000

16.1%

2

KYORAKU

467,000

14.4%

2

KYORAKU

516,000

14.7%

2

Newgin306,000

10.54%

3

Fields346,000

9.5%

3

KYORAKU

487,000

14.3%

3

SANKYO

404,000

12.5%

3

Newgin395,000

11.3%

3

KYORAKU

304,000

10.49%

4

SANKYO

223,000

6.1%

4

Fields274,000

8.1%

4

Newgin351,000

10.8%

4

Sammy

373,000

10.6%

4

Fields263,000

9.1%

5

Daiichi Shokai

210,000

5.7%

5

Newgin217,000

6.4%

5

Sammy

203,000

6.3%

5

Fields332,000

9.5%

5

Sammy

225,000

7.8%

6

Fujishoji

207,000

5.7%

6

Heiwa

158,000

4.7%

6

Fields

199,000

6.1%

6

SANKYO

312,000

8.9%

6

Heiwa

201,000

6.9%

7

Newgin140,000

3.8%

7

Fujishoji

127,000

3.7%

7

Fujishoji

190,000

5.9%

7

Daiichi Shokai

177,000

5.1%

7Sansei R&D

185,000

6.4%

3,655,000

100.0%

3,394,000

100.0%

3,240,000

100.0%

3,503,000

100.0%

2,900,000

100.0%

Rank Company name No. of machines sold

Share

Total

Total

Total

Total

Total

<Pachislot sales share>*
2006

2007

Rank Company name No. of machines sold

Share

2008

Rank Company name No. of machines sold

Share

2009

Rank Company name No. of machines sold

Share

2010

Rank Company name No. of machines sold

Share

1

Sammy

410,000

24.8%

1

Fields211,000

12.1%

1

Yamasa187,000

20.5%

1

Fields119,000

18.9%

1

Fields218,000

24.5%

2

Kita Denshi

290,000

17.6%

2

Universal

186,000

10.7%

2

Fields129,000

14.1%

2

Yamasa107,000

17.0%

2

Sammy

156,000

17.5%

3

Daito Giken

180,000

10.9%

3

Sammy

176,000

10.1%

3

Universal

57,000

6.2%

3

Sammy

90,000

14.3%

3

Universal

85,0009.6%

4

Fields

165,000

10.0%

4

Daito Giken

174,000

10.0%

4

Olympia

54,000

5.9%

4

Universal

80,000

12.7%

4

Olympia

51,000

5.7%

5Yamasa150,000

9.1%

5

Yamasa136,000

7.8%

5

Sammy

48,000

5.3%

5Kita Denshi

76,00012.1%

5Daito Giken

50,0005.6%

1,650,000

100.0%

1,744,000

100.0%

913,000

100.0%

Total

766,000

100.0%

Total

890,000

100.0%

Total

Total

Total

Source: Estimates made by Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.
Note 1: The Company’s share is calculated by dividing each of these values for the period from April to March by the total pachinko or pachislot machines sold by all manufacturers for the year.
Note 2: The other companies’ shares are calculated by dividing each of these values for the period from January to December by the total pachinko or pachislot machines sold by all manufacturers for the year.
Note 3: The Company presented the numbers of machines sold on a sales basis and not a recorded basis.

12

Forecast Conditions for the Year Ending March 31, 2012
Major effects of the 2011 Earthquake in Eastern Japan■Electricity shortage(Pachinko halls)

Pachinko halls plan to close the parlor (located within the service areas of the power company, TEPCO) on arotating schedule or take other measures to deal with the electricity shortage this summer■Procurement of electronic parts(Manufacturers)

It is expected that the release of new machine models will be limited due to a shortage of parts from somemanufacturers<Pachinko/Pachislot Field>
 We plan to release quality pachinko and pachislot machine products
 The Company and its affiliated companies secured components by securing parts and taking other measures
immediately after the earthquake occurred⇒Developed a system that will enable the Company to release some new products within the fiscal year.
 Pachinko machine sales• Bisty Co., Ltd. will release several major titles• KYORAKU SANGYO will release its first title in the first half of the year Pachislot machine sales• The pachislot market is on a path to recovery• Rodeo Co., Ltd. and Bisty Co., Ltd. will release major titles<Group Business Focusing on the Entertainment Field>
 Expansion in the online service field, including the mobile field, has been accelerated
 Contribution from group business’s profits has increased
Source: Fields

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2011 FIELDS CORPORATION All rights reserved.

13

Consolidated Forecast for the Year Ending March 31, 2012

Aim to increase sales and profits by promoting a variety of measures(%): Ratio against Net sales(Consolidated)

Results of Year Ended
March 31, 2011
H1

Full-Year

Forecast for Year Ending March 31, 2012
H1*

Full-Year(Unit: Billion yen)

(Unit: Billion yen)

Reference: Difference between
consolidated andnon-consolidated figures
Year Ended
March 31, 2011

YoY

Year Ending
March 31, 2012

Net sales

43.01

103.59100.0096.5%+12.62+12.70Operating income

9.18

13.13

14.00

106.6%

+0.21

+0.60

(21.3%)(12.7%)(14.0%)

9.50

13.68

14.00

102.3%

+0.23

+0.60

(22.1%)(13.2%)(14.0%)

5.42

7.52

8.00

106.4%

+0.69

+1.00

(12.6%)(7.3%)(8.0%)

Ordinary income

Net income* We have been examining the pachinko/pachislot sales schedule by taking the effects of the Earthquake in Eastern Japan into
consideration, and will announce the forecast for the first half of the year as soon as information on actual effects becomes available.
Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

14

Dividend Paid and Expected Dividend Payment
Year Ended March 31, 2011 : The interim dividend increased by ¥500 to ¥2,500 with the expected full-year dividend to be ¥5,000
Year Ending March 31, 2012: The full-year dividend payment is expected to be ¥5,000, which is the same amount as that which will be paid for theyear ended March 31, 2011
Aim to achieve record high profits through further growth and thereby contribute to shareholder returns

interim dividend

Full-Year dividend

5,000 yen

20th Year commemorative dividend

4,500 yen
4,000 yen

2,000 yen

4,000 yen

2,000 yen

4,500 yen

Increase in interim dividend

5,000 yen

5,000 yen

2,500 yen

2,500 yen

4,500 yen

500 yen
2,000 yen

2,500 yen

2,500 yen

2,500 yen

500 yen2,500 yen

2,000 yen

2,000 yen

2,000 yen

2,000 yen

2,000 yen

2,000 yen

2006.02007.02008.02009.02010.02011.02012.03
Estimates

7,085
20.3
19.5
16.4

3,710
37.4
9.2
12.0

5,296
29.5
12.4
17.3

(1,481)
—
(3.5)
1.6

3,289
45.9
8.2
11.6

7,520
22.0
17.1
17.0

8,000
20.8

0 yen

Net income (¥ million)
Payout ratio (%)
ROE (%)ROA (%)
Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

15

Progress of the Mid-Term Management Plan: Operating Income Target

Target operating income for the year ending March 2014 of ¥25 billion or more
Target contribution by Group companies: 20%¥25 billion or more

< Year Ending March 31, 2012><Year Ended March 31, 2011>

Results¥13.1 billion¥20billion¥20 billion¥17 billion<Year Ended March 31, 2011>

Pachinko/
Pachislot(PS)
Business¥14 billion

Initial forecast¥11.0 billion¥10billionInitial forecast¥14.0 billion

績¥10実billionResults for the Year Ended
March 31, 2010
¥8.1 billion

21
Results for the Year Ended
March 31, 2011¥13.1 billion
Synergistic
benefits

0.5
Year ended March 31, 2010

Year ended March 31, 2011

Period to re-reinforce pachinko/pachislot planning anddevelopment capabilities

2

1
Year ending March 31, 2012

Year ending March 31, 2013

First Term of Mid-Term Plan

Period to restructure the group portfolio

4

Other factors

Year ending March 31, 2014

Second Term of
Mid-Term Plan

Source: Fields: Comments for the fiscal year ended March 31, 2011

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

16

Summary of Group Business with Focus on the Entertainment Fields
 Profit Earning Capacity of Fields Group Business for the Year Ended March 31, 201118

 Group Business Summary

19

 Mobile Field20

 Sports Entertainment Field

21

 Other Field

22

 Business Scheme 201023

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

17

Profit Earning Capacity of Fields Group Business for the Year Ended March 31, 2011
Contributing to the Company’s overall results
through improvement in profit earning capacity in group business(Unit: Million yen)

Year ended
March 31, 2011
Net salesGroup business’s earning capacity by segment
PS

Total
MobileSports Entertainment

Other

94,115

2,032

2,171

5,881

10,084

12,866

236

(290)

315

261

Amortization of
goodwill*

—

70

270

340

Development investment
cost for content shareby the group

—

—

126
(HERO’S)

126

—

70

396

466

236

(220)

711

727

Operating income(I)

Sub total(II)
Group businessearning capacity(I) + (II)Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

* The figures are calculated based on the straight-line method.

18

Group Business Summary<Changes in net sales and operating income in group business (Simple addition)>
Net sales

17,922 *1(Unit: Million yen)Amortization of goodwill

15,000PS content development cost

Operatingincome12,700 *2

1,500

10,08410,000

1,000

4,857

5,000

1,000
261

0

727

500
0

(2)
(5,000)(500)(10,000)(1,000)(15,000)(20,000)(1,500)(2,051) *2009.032010.03

2011.032012.03 Estimates(2,000)Group business summary<Results>[Achieved profitable results in terms of actual group income]• Total operating income from all segment businesses: ¥260 million• Actual income (operating income basis): ¥720 million• Consolidation of Tsuburaya Productions Co., Ltd. and Digital FrontierInc. as the Company’s subsidiaries contributed to the results• Sports field: launched reorganization of the business, which accelerated
the improvement of management[Aiming to achieve ¥1 billion or more for the year ending March 31, 2012
on an actual income basis]<Strengthening of management base>[Mobile and on-line service fields]<Positioned as the second pillar following the Pachinko/Pachislot
business>• Actively invested in measures aiming at increasing the number ofpaying members— Service development related to Pachinko/Pachislot content— Service development using contents other than
Pachinko/Pachislot content[Intellectual property (IP) development and creation]• Promoted the enhancement of the “Ultraman” intellectual property (IP)• HERO’S developed contents shared by the group companies

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.
*1 The net sales and operating income for the year ended March 31, 2009 include the values for the former Game Field (a discontinued department).
*2 Net sales are shown on a consolidated-non-consolidated difference basis.

19

Mobile Field
Results for the year ended March 31, 2011
[Promoted active investment aiming at increasing the number ofpaying members]<PS content><Changes in net sales and operating income in Mobile Field>(Unit: Million yen)

2,032

1,000

1,821

2,000

1,609

• Started distributing applications such as simulator with an eye to the next
generation mobile terminal markets, including the smart phone market• Launched “MOBASLO” service that is linked to pachislot machines• Launched “Pspace” service, which has realized an on-line hall

OperatingincomeNet sales

1,000

455

500

393
236

• Established NHN Japan Corporation and IP Bros Incorporated<Other contents>0• Started providing applications such as “Sha-Me-Ji” and “DECOCUTE”

2009.03• Launched “NICO coupon” service jointly with Nico Nico Douga

Future business development[Provision of entertainment using various IPs including those ownedby the Company]
 Enhancement of service in the PC and mobile fields that arelinked to Pachinko/Pachislot (PS) Field

02010.03<Changes in the number of members in Mobile Field>
600,000

400,000– Introduction of “Nanapachi” and support of various platforms

Paying members– Enhancement of “Pspace” service

 Enhancement of service in entertainment field outside
Pachinko/Pachislot (PS) Field

2011.03

Total members

200,000

20
11
.0
3

20
10
.0
3

20
09
.0
3

20
08
.0
3

20
07
.0
3

0

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

20

Sports Entertainment Field
Results for the year ended March 31, 2011
[Continuously improved the management of sports related
businesses]<Changes in net sales and operating income in Sports Entertainment Field>
Net sales

4,000 Athlete management business: launched a full-fledged review ofthe business Fitness club business: strived to increase the number of TOTAL
Workout members(Unit: Million yen) Operating
incomePS content development cost

Amortization of goodwill

1,000

3,589
2,416

2,171

2,000

500

0

0

• Provided a professional service targeting professional athletes• Provided a high value-added service to health-oriented people

(220)
(290)

(324)
(537)
Future business development
 Reorganization of business in the athlete management field Improvement of the added value of TOTAL Workout(500)

2009.032010.03

2011.03<Changes in the number of members of TOTAL Workout>
5,500• Provision of programs that fit the leisure-lifestyles of members
5,000

Number of
TOTAL workout
members

4,500

ar
.2
00
9

ar
.2
01
0

ar
.

M

M

M

2008.032009.032010.03

20
11

ar
.
M

20
08

4,000

2011.03

Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

21

Other Field
Results for the year ended March 31, 2011
[Focused on the strengthening of high-quality intellectual property (IP)] Tsuburaya Productions Co., Ltd.

<Changes in net sales and operating income in Other Field>(Unit: Million yen)
Net sales

Amortization of goodwill
6,000• Released a new movie, Ultraman Zero THE MOVIE• Launched the project “45th Anniversary of the Ultraman Series”

5,881

Operatingincome1,000

PS content development cost Digital Frontier Inc.
• The production of computer graphics for games and pachinko/pachislot
machines steadily progressed

3,000

500

• Expanded the image production business, including the VFX production forthe movie, GANTZ Lucent Pictures Entertainment, Inc.

0

0

(70)

 Jointly established HERO’S with Shogakukan Creative Inc.;
the company is preparing to publish new comic books

 Improve the earning capacity of Tsuburaya Productions Co., Ltd.
(Enhancement of the value of existing IPs, development of new IPs,and expansion of the monetize area)

711

119

• Promoted initiatives toward the release of 3D and new titles

Future business development

315

619

(500)

(584)
2009.032010.03

2011.03

 Further enhance the earning capacity of Digital Frontier Inc. byimproving its planning and production capabilities and strengthening
the linkage with the PS business Improve the profitability in the Lucent Pictures Entertainment, Inc.
business field through selection and concentration, and earn profit by
the release of the movie
 Enhance the IPs owned by the group and earn profits by publishingcomic books from HERO’S Expand the business areas by using potential IPs for other media
Source: Fields

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

22

Business Scheme 2010

HERO’S
HERO’S

Comicsand books

Tsuburaya
TsuburayaProductions
Productions

Animation

Dramasand other TV

MoviesKadokawa
KadokawaHaruki
Haruki

JSM
JSM

Music
(Artists)

Games

Paper
(Magazinesand comics)

Sports
etc.

Bbmf
Bbmf

High-quality intellectual property (IP)

Mobile phones

butterfly-stroke
butterfly-stroke

FF
SANKYOSANKYO(Bisty)(Bisty)

Rodeo
Rodeo

Sales
consignment

Cross-media
development

MICROCABINMICROCABINCORP.
CORP.

Product
planning

Commercialization

Pachislot
manufacturers

Shin-Nichi
Shin-NichiTechnology
Technology

Content

Sales
Planning
FieldsFieldsJr.
Jr.

Enterrise
Enterrise

Nationwide
NationwidePachinko
Pachinkohalls
halls

Advertisingplanners
Visualcreators
LucentLucentPictures
PicturesEntertainment
Entertainment

Visualtechnologies
DigitalDigitalFrontier
FrontierGamecreators
Tokyo
TokyoShigesato
ShigesatoItoi
ItoiOffice
OfficeCopywritersTVwriters andplanners

Cross-media development

Intellectual property
development

Cutting-edge creativity & technologies

Pachinko
manufacturers

KYORAKU
KYORAKUSANGYOSANGYO

FutureScope
FutureScopeIP
IPBros
Bros

TYO
TYO

New mobile
Information devicesTV

CDs and DVDs
(For sales and rentals)

SPO
SPO

MoviesCAPCOMCAPCOM

Videogame
consolesCharacter
goods

SOGO
SOGOMEDIA
MEDIALive theater

Fans
Fans

TOTAL
TOTALWorkout
Workout

Source: Fields

Remarks:

Consolidated
Consolidatedsubsidiarysubsidiary

EquityEquitymethod
methodaffiliate
affiliate

Other
Otheraffiliatedaffiliatedcompany
company

External
Externalpartner
partner

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

23

IR Tools

A variety of IR tools are available
IR Pages on FIELDS CORPORATION Website
URL: http://www.fields.biz/ir/j/ (Japanese)
http://www.fields.biz/ir/e/ (English)
Information posted on the page
– Company profile– Data related to financial statements– Financial presentation material– IR press releases

Analysis Tools
Annual Reports (Japanese/English)[ON THE MOVE](Latest issue: October 1, 2010)
Issued annually since year ended
March 31, 2004
Got honorable mention at“Nikkei Annual Report Award 2010”– Shareholder and share information
IR information is
also Available on
our mobile site
Fields’ Official
IR Mobile Site

Supplemental material on financial data (Japanese/English)[JASDAQ][Nikko IR]

2008 IR Companyof Excellence

Chosen for the “Best Corporate
Website award 2010”

Included information:– Changes in performance– Market data
– Pachinko/Pachislot
machine sales data

Chosen for the“Best Corporate
Website award”

Ranked top1
among the newmarkets ranking– Introduction to groupcompanies– CSR information, etc.

出所:フィールズ

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

24

Disclaimer/Contact

The plans, strategies and estimates of the Company indicated in these documents,
other than actual results and established facts, include potential risks and uncertainties and cannot
be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic
environment of the pachinko/pachislot market in which the Company operates, market
competition and the products handled by the Company.

 IR Section, Corporate Communications Office
Contact

 TEL: +81-3-5784-2111

 E-mail: ir@fields.biz

Copyright 2011
2011 FIELDS CORPORATION All rights reserved.

25