I N C O R P O R AT I N GC O N F E R E N C E 2022

The Next Normal. Re-imagining the World of Running and Mass Participation
THURSDAY, 1 DECEMBERMASS PARTICIPATION 3.0: riding the storm andcreating our future

10:15
Welcome and Housekeeping
Chris Robb, CEO & Founder, Mass Participation World

10:25
Keynote: Setting the course
Chris Robb, CEO & Founder, Mass Participation World

10:55
Panel discussion: What are the problems we are solving?
Understanding how to release more value from ourrunning events for our participants & partners.
Viola Lough, Consultant: Social Return on Investment(SROI) Expert, Portas Consulting
Caroline Darcy, Founder, Milka Marketing
Michael Nishi, COO and Partner, Chicago EventManagement/Bank of America Chicago MarathonStuart Snowden, Managing Director, IPSEM Squared
Moderated by Chris Robb

11:35
Interview: A macro view of what’s coming.
Unmish Parthasarathi, Founder & Executive Director,
Picture Board Partners.
In conversation with Chris Robb

12:05
Lunch Break

13:00
Panel discussion: Shared Data for Shared Success ofRunning Events: A compliant, collaborative approach tounlocking our under-utilized asset.
Jackie Levi, Chief Strategy Officer, Haku
Chiraag Paul, Founder and CEO, Proem
Pierre Duvelleroy, Founder, njuko
Stefan Gent, Vice President, MarathonFoto
Niels Schut, Founder and CEO, Sportunity
Moderated by:
Sam Middlehurst, CEO admiral.digital

DAY 1
13:40
Panel discussion: The Role of Governments: What are
they looking for and what can we offer?
Asahi Takano, Partner & Head of APAC, Portas Consulting
Janis Burke, CEO Harris County, Houston Sports
Authority
Roy Teo, Chief (Industry Development, Technology &Innovation) Sport Singapore
Moderated by:
Jason Gewirtz, Editor & Publisher, Sports Travel Magazine

14:20
Panel discussion: The power of purpose. Re-imagining apurpose-led organization for the benefit of all stakeholders.
Michael Nishi, COO and Partner, Chicago Event Management/Bank of America Chicago Marathon
Tony Bonney, Managing Director & Head of Strategy,Grow, On Purpose
In conversation with Chris Robb

14:50
GSIC Innovation spotlight. Part 1.
Hosted by Raj Sambwani, APAC Lead, GSIC powered byMicrosoft (12 min conversations with four innovators)
Jackie Levi, Chief Strategy Officer Haku
Salvador Garcia Zalduegui, Partner & Head of Operations,iRewind
Stefan Gent, Vice President, MarathonFotoJim Harrison, Co-Founder, xG

15:45
Coffee Break

16:05
GSIC Innovation spotlight. Part 2
Hosted by Raj Sambwani, APAC Lead, GSIC powered byMicrosoft (12 min conversations with four innovators)
Lehlohonolo Makaja, CEO & Founder, Dreambib
Vinod Kashyapniels, Co-Founder, Naenu
Niels Schut, Founder & CEO, Sportunity
Cade Netscher, Founder and CEO, Neurun

I N C O R P O R AT I N GC O N F E R E N C E 2022

The Next Normal. Re-imagining the World of Running and Mass Participation
THURSDAY, 1 DECEMBER

DAY 1

17:05
Interview: A look around the corner at emerging healthtechnologies: what opportunities might they present?
Caroline Darcy, Founder, Milka Marketing.
In conversation with
Unmish Parthasarathi, Founder & Executive Director, Picture
Board Partners

17:35
Interview: Web 3 and the Metaverse: what opportunities
for mass participation events?
Raj Sambwani, APAC Lead, GSIC powered by Microsoft
Jim Harrison, Founder, xG Studios
Joe Pace, Director, Web3 and Digital Goods, ASICS
Corporation
Unmish Parthasarathi, Founder & Executive Director, Picture
Board Partners

18:20
Wrap up and close. End of day 1

19:20
Opening dinner. Novotel, second floor. Open to allaccredited conference delegates.

17:00

I N C O R P O R AT I N GC O N F E R E N C E 2022

The Next Normal. Re-imagining the World of Running and Mass Participation
FRIDAY, 2 DECEMBER
10:15
Welcome and Housekeeping
Chris Robb, CEO & Founder, Mass Participation World

10:20
Keynote: Running: lessons from the park. Outdoors,active, social.
Tom Williams, COO, Parkrun Global

10:45
Presentation: The Social Impact of Running Events
Vassil Girginov, President, European Association of SportManagement

11:10
Interview: Registration done backwards: re-engineering
the participant experience.

DAY 213:15
Panel discussion: What it means to be runners today.
Dawna Stone, CEO, Abbott World Marathon Majors
Tom Williams, COO, Parkrun Global
Vivek Singh, Joint Managing Director, Procam Int’l.
Wayne Larden, Event Director, Blackmores Sydney
MarathonModerated by:
Chris Robb, Founder and CEO, Mass Participation World

13:50
Visit of the Prime Minister of Thailand, press activities,
live message from Seb Coe, World Athletics President
and thank-you ceremonies

15:00

Pierre Duvelleroy, Founder, njuko.
In conversation with Chris Robb.

Coffee Break

11:40

Interview: Dawna Stone, CEO, Abbott World MarathonMajors In conversation with Chris Robb

Presentation: Social Transformation through distancerunning: the next 5 years.
Vivek Singh, Joint Managing Director, Procam International

12:05
Lunch Break

12:45
Panel discussion: Feeling champions. When WorldChampionships are for everyday runners.
Aigars Nords, World Athletics Road RunningChampionships Riga 2023
Marko Vasic, Director of Running, European Athletics
Mark Hurst, Competitions Bidding Manager, WorldAthletics
Moderated byAndrea Trabuio, General Director MG Sport and former
Head of Mass Events, RCS Sport

15:20

15:50
Presentation: It’s all about Vienna. Transferring the spirit ofa destination into a unique running experience.
Kathrin Widu, Executive Director, Vienna City Marathon

16:15
Presentation:Trends in Active Sport Tourism.
Jason Gewirtz, Editor & Publisher, Sports Travel Magazine

16:40
Panel discussion: Marketing destinations throughmarathons.
Andrea Trabuio, General Director MG Sport and former
Head of Mass Events, RCS Sport
Arif Çetin, Chief of Event Management, Sport Istanbul
Wayne Larden, Sydney Marathon
Sotiris Kyranakos, CEO, Athens Marathon. The Authentic
Kathrin Widu, Executive Director, Vienna City Marathon
Moderated byJason Gewirtz, Editor & Publisher, Sports Travel Magazine

I N C O R P O R AT I N GC O N F E R E N C E 2022

The Next Normal. Re-imagining the World of Running and Mass Participation
FRIDAY, 2 DECEMBER
17:15
Presentation: Mass participation sporting event in themetropolis: the example of the Istanbul Marathon.
Arif Çetin, Chief of Event Management, Sport Istanbul

17:40
Panel discussion: Creating narratives with racecourse design.
A conversation with:
Norrie Williamson, Technical Consultant and International
Course Measurer, World Athletics
Dave Cundy, VP & Technical Director, AIMS – Associationof Marathons and Distance Races
Jakob Larsen, Director of Competitions & Events, WorldAthletics
Moderated byAlessio Punzi, Head of Running and Mass Participation,
World Athletics
Followed by general Q&A with the public

18:30
Presentation: Marketing through racecourse. The Athens
Marathon case study
Sotiris Kyranakos, CEO, Athens Marathon. The Authentic

18:55
End of day 2DAY
DAY 22

I N C O R P O R AT I N GC O N F E R E N C E 2022

The Next Normal. Re-imagining the World of Running and Mass Participation
SATURDAY, 3 DECEMBER
10:15

DAY 3
13:45

Welcome and Housekeeping

Presentation: Participation trends in trail running.

Chris Robb, CEO & Founder, Mass Participation World

Janet Ng, President, ITRA

10:20

14:15

Presentation: Making cities fit for runners. Pro-running
polcies and their effects on public health outcomes.

Report Release: State of Trail Running 2023.
Jens Jakob Andersen, Founder, RunRepeat.com

Prof. Jeroen Scheerder, Head Policy in Sport and Physical
Activity, KU Leuven

14:35

10:45
Interview: The social and governance dimensions ofsustainability: how do these apply to mass participation
sporting events.
Vassil Girginov, President, European Association ofSport Management,interviewed byNevena Vukasinovic, Partnerships & Comms Specialist,
Green Sports Hub Europe, BCW, AFA

11:10
Presentation: The need for integrity.
Brett Clothier, Head of the Athletics Integrity Unit.

11:35
Coffee Break

11:50

Presentation: Building great products in the off-road space.
Sabrina De Nadai, Key Account & Sales Manager, UTMB Asia

15:00
Coffee Break

15:25
Panel discussion:The 360-degree participant experience: itgoes far beyond race day + Marketing too runners in 2023.
Salvador Garcia Zalduegui, Partner & Head of Operations,iRewind
Claudio Zappetti, Sales Director, Pica Group
Rolly Kayumba, Race Director, Congo River Marathon
Jaclyn Levi, Co-Founder & Chief Strategy Officer, haku
Aigars Nords, World Athletics Road Running Championships
Riga 2023
Moderated byMarko Vasic, Running Unit Director, European Athletics

Presentation: A transformative approach to mass participation sports.

16:10

Nevena Vukasinovic, Partnerships & CommsSpecialist, Green Sports Hub Europe, BCW, AFA

Presentation: The ASICS State of Mind Index.
Fiona Berwick, General Manager of Global Marketing
Communications, ASICS Corporation

12:15
Interview / Presentation: Adapting event offer to meet
expectations of today’s runners. Lessons from the USA.
Christine Bowen, Chief Operating Officer, Running USA.
In conversation with Norrie Williamson

12:45
Lunch Break

16:35
Closing keynote: Operational challenges in a post-Covidworld.
Mike Nishi, COO & Partner, Chicago Event Management,
Bank of America Chicago Marathon

I N C O R P O R AT I N GC O N F E R E N C E 2022

The Next Normal. Re-imagining the World of Running and Mass Participation
SATURDAY, 3 DECEMBER
17:00
Final remarks
Jakob Larsen, Director of Competitions & Events, WorldAthletics

17:15
End of Conference

DAY 3