EUROPEAN UNION

THE MADRID PROTOCOL:A ROUTE TO GLOBAL BRANDING
JANUARY 2018

FOREWORD BY THE MINISTER
India has always been conscious of its obligationsin the international arena, and has acceded to anumber of international conventions to further thecause of IPRs globally. The accession to the MadridProtocol for international registration of marks in2013 has been a significant step by India towards
global protection of marks.
Recognising the importance of the Madrid System
in today’s international IP Regime, EUIPO and theoffice of CGPDTM have prepared this informative
booklet on Madrid Protocol, which will serve as acomprehensive reference guide for the Small andMedium Enterprises (SMEs) and other stakeholders
on global branding and international trademark protection under the Madrid System. The
Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce and Industry, has also
worked relentlessly in creating awareness amongst various stakeholders, including the Micro, Small& Medium Enterprises (MSMEs) Sector, on the importance of Intellectual Property Rights (IPR) andintegrating it in business to make them globally competitive. This is in line with the objectives of
the Indian National IPR Policy, 2016 to stimulate generation of IPRs and increase awareness ofinternational mechanism and treaties, and thereby encourage creation and protection of IPRs by
Indian individuals and entities in global markets.
The dedicated efforts of EUIPO and CGPDTM in formulating this detailed booklet will foster
sustained growth of IPRs amongst enterprises, especially SMEs, on the global stage. I take thisopportunity to commend all concerned with this effort, and reiterate the government of India’s
commitment to a balanced and robust IP regime.

Suresh Prabhu
Minister of Commerce and Industry, Government of India

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THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

FOREWORD BY THE AMBASSADORIntellectual Property Rights (IPR) are gaining
greater attention and recognition worldwide
as many countries attempt to transition into
knowledge-driven economies. Europe is known asa key leader in this field contributing to a fair andbalanced IPR ecosystem that promotes innovationand creativity and creates more and better jobs inthe medium-/long-term.
The EU-India Intellectual Property Cooperation
makes use of the best available European
expertise. It aims to enhance the capacity of the
Indian productive sector to create, protect and manage its own brands by using IPR as a tool fordevelopment. India has been taking giant strides in the path of economic prosperity and sustainable
development through a number of initiatives such as “Make in India”. It is my belief that suchinitiatives will provide many opportunities to Indian and global business enterprises to collaborate
and innovate thus furthering the cause of economic and social development. Indian businesses
should therefore continue to expand in the global markets.
The Madrid system of International Registration for Marks provides a convenient and one-stop
solution to enterprises for registering their trade-marks and protecting their brands in multiple
countries.
It is my pleasure to share this booklet on “The Madrid Protocol: A route to Global Branding” fundedby the EU. This enriching resource material has been developed by the European Union Intellectual
Property Office (EUIPO) and the Department of Industrial Policy and Promotion (DIPP) within aclose cooperation between the EU and the Government of India – Ministry of Commerce. I believe
this document will serve as a user-friendly practical guide and prove to be extremely beneficial for
Indian businesses. In particular, I hope it will help small and medium-sized enterprises expand theirglobal footprint. Eventually, it will contribute to India’s further integration into the global trading
system, creating new job opportunities, and increasing economic prosperity and advancing onsustainable development.

Tomasz Kozlowski
Ambassador of the European Union to India
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CONTENTS

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1. Your brand: your strongest asset
1.1. Branding strategies and business success1.2. Brand creation, management and commercialization
1.3. Protecting your brand in export markets

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2. The Madrid Protocol: a one stop solution to protect your brand abroad
2.1. Madrid Union Members – attractive markets for Indian exports
2.2. Madrid Protocol = User-friendly procedures
2.2.1. Single Filing to seek protection in various Territories
2.2.2. Centralized Management of your Trade Marks
2.3. Advantages: reduced costs, effective brand management and commercialization

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3. Choosing your trade mark – best practices
3.1. Searching for a trade mark in India
3.2. Searching for a trade mark abroad: online databases (TMview, Global Brand Database)09

4. Filing your international trade mark application – best practices
4.1. Requirements: entitlement, basic mark in India
4.2. Online e-filing at the IP India website (Office of the CGPDTM)
4.3. Content of your international application: mandatory, optional
4.4. Drawing your list of goods and services: using classification tools (TMclass; MGS)
4.5. Designating the territories where to get protection
4.6. Estimating costs and paying fees: Madrid Fee Calculator, payment methods
4.7. Certification by India TM Registry and remedying possible irregularities

11THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

5. The international trade mark registration
5.1. Date and effects
5.1.1. Date of the international registration
5.1.2. Effects of the international registration
5.2. Managing your registration – best practices
5.2.1. Extending protection to new territories (subsequent designations)5.2.2. Central recording of modifications to your international registration (IR)5.2.3. Renewing your international registration (IR)5.3. Dependency and Transformation; Independence
5.4. Online tools to monitor and manage international registrations
5.4.1. Madrid Monitor
5.4.2. Madrid Portfolio Manager (MPM)

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6. Protecting your trade mark in the European Union
6.1. Direct filing at the EUIPO (the European route)
6.2. Designating the EU via Madrid (the international route) – best practices
6.2.1. Designating the European Union: specific requirements
6.2.2. Professional representation before the EUIPO
6.2.3. First republication, searches and formalities
6.2.4. Examination of absolute grounds for refusal
6.2.5. Opposition
6.2.6. Final decision
6.2.7. Protection in the EU
6.2.8. Transformation into a EUTM
6.2.9. Conversion (“opting-back”)
6.2.10. Replacement in the EU

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7. Protecting trademark in India through Madrid Protocol

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8. Conclusion

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The content of this booklet is the sole responsibility of IPC-EUI project and can in no way be taken to reflect theviews of the European Union, the government of India or the EUIPO
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1. YOUR BRAND: YOUR STRONGEST ASSETYour brand is the image that differentiates you from your competitors. It identifies your product,
your service, your company. It may be represented by a sign, a symbol, a design, a word, a colour,
or a combination thereof. It conveys a sense of quality, credibility, customer satisfaction. It plays
a crucial role in your marketing strategy and is at the core of your business competitiveness. It
generates customer loyalty and has a value. It may become your strongest asset.
1.1. BRANDING STRATEGIES AND BUSINESS SUCCESS
Branding aims at building a distinctive and attractive presence in the market that helps gain andretain loyal customers. Effective branding involves creating an image in the consumers’ minds
about the quality of a product or a service, mainly through advertising campaigns centred on thebrand. It also requires ensuring the legal protection of the brand against competitors in the relevantmarkets. Branding strategies are at the core of sustained market competitiveness and businesssuccess.
1.2. BRAND CREATION, MANAGEMENT AND COMMERCIALIZATION
Creating a brand implies choosing the signs that will distinguish your products or services fromthose of your competitors and getting them legally protected. The legal expression of your brandis a trade mark. A trade mark confers on you the exclusive right to prevent third parties from using
the signs that distinguish your brand in the course of trade for identical or similar goods or services.
You can register your trademark in India by filing an application at the Trade Marks Registry (TMR)
within the Office of the Controller General for Patents, Designs and Trademarks (CGPDTM). The
registration of your trade mark in India will have a duration of 10 years and is renewable indefinitely
for similar periods. Managing your brand implies regularly renewing your trademarks and enforcing
your rights against infringers and counterfeiters. The assignment and licensing of trade mark rights
may play a significant role in brand commercialization through partnership, merger and franchising
initiatives.
1.3. PROTECTING YOUR BRAND IN EXPORT MARKETS
Protecting your brand outside India implies acquiring trade mark rights in each of the export
markets where you wish to commercialize your products or services. Trade mark rights are territorial
in nature and are only valid within the territory of a country (national trade mark) or a group ofcountries having established a regional trade mark system (e.g., the European Union). In principle,
to acquire trade mark rights abroad you need to file separate trade mark applications at the trade
mark offices of the countries where you wish to have your brand protected. Once you get yourrights in those countries you will need to follow separate procedures at those same offices tomanage your rights (renew, licence, or assign them). However, being a national of India or a person
domiciled in India you may take advantage of an alternative, more attractive, cost-effective anduser-friendly route to acquire and manage your trade mark rights abroad by making use of the
Madrid Protocol, an international treaty that India joined in 2013.

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THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

2. THE MADRID PROTOCOL: A ONE STOPSOLUTION TO PROTECT YOUR BRAND ABROAD
If you are an Indian company, society, trust, firm, sole proprietor or any other entrepreneur, you
can take advantage of the Madrid Protocol to protect your brand in many countries around theworld, following a simple and cost-effective procedure for filing your trade mark applications andmanaging your trade mark registrations abroad.
2.1. MADRID UNION MEMBERS – ATTRACTIVE MARKETS FOR INDIAN EXPORTS
The Madrid Union currently has 100 members, including both States and intergovernmentalorganisations that are Contracting Parties to the Madrid Protocol, covering the territories of 116
countries. They represent more than 80% of world trade flows and constitute very attractive
markets for Indian exports.
Most of India’s top trading partners are members of the Madrid Union. The 15 major export
countries, having accounted for 60% of Indian exports in 2016, include ten members of the Madrid
Union, namely (by order of importance of export values): United States of America, China, United
Kingdom, Singapore, Germany, Vietnam, Belgium, France, Netherlands and Turkey. Other membersof the Madrid Union that also account for significant values of Indian exports include Italy, Japan,
Republic of Korea, Mexico, Spain, Thailand, Indonesia, Israel, Australia and Iran.
2.2. MADRID PROTOCOL = USER-FRIENDLY PROCEDURES
The Madrid Protocol is administered by the World Intellectual Property Organization (WIPO), which
is a specialized agency of the United Nations, headquartered in Geneva, Switzerland. The Protocol
allows you to obtain and maintain protection for your brand around the world by providing auser friendly, expeditious and cost-effective set of procedures for the central filing of trade markapplications and the central management of trade mark registrations with effects in various countries.
2.2.1. Single Filing to seek protection in various Territories
Based on your Indian trade mark, you can file an international application, online, at the IP India(CGPDTM) website (http://www.ipindia.gov.in/trade-marks.htm), designating all or some of themembers of the Madrid Union where you wish your mark to be protected. The application istransmitted to WIPO for examination, registration and publication. Thereafter the particulars of
the international registration are notified by WIPO to each of the designated Members of the
Madrid Union. The Madrid Union members have to decide within very strict time limits whether
they can grant protection to your mark in their territories. In case, any designated member does
not communicate any objection within a period of 18 months from the date of notification of
the international registration to it, the mark under international registration, is deemed protected
within the territory of that member, as if the same has been registered directly with the IP office ofthat member.

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2.2.2. Centralized Management of your Trade Marks
Once your international registration has been obtained and your mark is protected in the designatedmembers of the Madrid Union, you will be able to manage your rights very easily by following
online procedures at a single point (WIPO) to renew your trade mark rights every ten years, extend
protection to new markets at any time, and request the central recording of various types ofmodifications to your registration (assignment of rights, change of name or address, limitations,
renunciations).
2.3. ADVANTAGES: REDUCED COSTS, EFFECTIVE BRAND MANAGEMENT AND
COMMERCIALIZATION
Centralized filing of your trade mark under the Madrid Protocol offers many advantages: you do
not need to file separate applications in many countries, drafted in different languages, pay feesin different currencies, hire the services of local representatives and follow different procedures ineach of those countries. Instead, you can file a single international application online on the IP
India website, in a single language (English), you pay fees in a single currency (Swiss francs), andyour application has effects in all the Madrid Union members of your interest. The procedure isvery simple, user-friendly, expeditious and cost effective. Moreover, you make savings in translation
costs and various types of fees (local representatives, currency exchanges). The strict time limits
imposed on Madrid Union members to decide on the recognition of local rights based on yourinternational registration, contribute to speed up protection procedures considerably.
The benefits of central management are even more important than those of central filing: once
your international registration has been obtained, you will take care of only one renewal date andprocedure, all in one place (WIPO), instead of many different dates and procedures at separate
TM offices; you will always be able to extend protection of your mark to new markets very easily(through subsequent designations); and you will be able to have modifications to your trade markregistration (such as assignment of rights, change of name or address of holder or representative,
limitations, renunciations) recorded in one single place (the International Register maintained by
WIPO) at a very low cost.
Cost savings that result from using the Madrid system are particularly significant for small andmedium-sized companies (SMEs). 80% of users of the Madrid system have been categorized as
SMEs, having a small portfolio of only one or two international registrations.
But the advantages of the Madrid Protocol not only consist of reduced costs and speedier procedures
resulting from central filing and central management of international registrations. The Protocol
also offers you early brand presence abroad, as it is a means to acquire rapid international reputationand generate goodwill for your trademarks.
Moreover, from a strategic development viewpoint, the Madrid Protocol offers additional economic
benefits to companies that use the system. A recent report by the Indian Institute of Management
8THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

Bangalore (IIMB)1 highlights the fact that the Madrid system is not only relevant for companies
planning to export their products or services. More generally, the early brand presence abroad
gained by companies using the Madrid system generates increased franchising opportunities, opens
possibilities of partnering with international entrepreneurs for optimizing life-cycle development,
and facilitates integration to global supply chains.

3. CHOOSING YOUR TRADE MARK
– BEST PRACTICESCreating a brand implies choosing the sign (trade mark) that will distinguish your products orservices form those of your competitors.
In principle, any sign capable of distinguishing your goods or services from those of other
undertakings in the market can constitute a trade mark. Thus, your trade mark may be constituted
by a sign, a symbol, a design, a word, a colour, or a combination thereof. However, when choosing
your trade mark, there are certain requirements or limitations that you need to consider:Your mark must be distinctive, meaning that it should consist of a sign that serves to identify
your products or services and distinguish them from those of other undertakings.
Your mark should not be descriptive of the specific goods or services that you wish tocommercialize. Generic terms used to identify those goods or services, or terms that describe
their characteristics, would not be accepted.
Your mark should be capable of being represented. Most trade mark offices require graphicalrepresentation, even though some also accept other means of representation for special typesof marks (e.g., MP3 audio recordings for sound marks). The Madrid system requires that yourmark be graphically represented.
Your mark should not be functional, which means that the sign that constitutes your trade
mark should not consist exclusively of a characteristic that results from the nature of the goods
themselves or that is necessary to obtain a technical result. This is especially relevant in the caseof three-dimensional marks.
Your mark should not be deceptive. A sign conveying a false origin or false characteristics of a
product would be refused for protection on grounds of being deceptive.
1 - Madrid System Market Research in India – Marketing Campaign in India for International Registration of Trade Marks,
Damodaran A. & Sundaram M., Indian Institute of Management (IIM), Bangalore, 31st Mar. 2016, Available at: http://
www.ipindia.nic.in/writereaddata/Portal/Images/pdf/madrid_protocol_report.pdf.

9

Most countries would refuse protection as a trade mark for signs that are contrary to publicorder or morality.
State flags, State emblems and names and emblems of intergovernmental organizations are
excluded from protection as trade marks in most countries around the world.
Finally, most importantly, you must make sure that the sign you wish to use as your trade markis still available in the market and is not the same as or similar to a well-known mark or a trade
mark already registered by someone else for the same goods or services. Therefore, it is very
important that you make an exhaustive search for the availability of your trade mark in thosemarkets where you would like to get it protected.
3.1. SEARCHING FOR A TRADE MARK IN INDIA
Before filing a trade mark application in India, you should make sure that the sign that you areplanning to use as a trade mark is not excluded from protection by the Indian trade mark law(http://www.ipindia.gov.in/acts-rules-tm.htm). In addition, you should consult certain online
sections of the IP India web site that will help you check that your trade mark is not excluded fromprotection because of being a well-known mark already protected in India by someone else (https://ipindiaonline.gov.in/tmrpublicsearch/wellknownmarks.aspx), or consisting of the international nonproprietary name for a pharmaceutical substance (http://www.ipindia.gov.in/international-nonproprietary-names-inn.htm); or another term prohibited for protection (https://ipindiaonline.gov.
in/tmrpublicsearch/prohibitedmarks.aspx).
You should also check whether the sign that you are planning to use as a trade mark in India
has not been already applied for or registered as a trade mark for the same goods or services bysomeone else. You can do so by consulting the IP India Public Search for Trade Marks interface
at https://ipindiaonline.gov.in/tmrpublicsearch/frmmain.aspx#. This interface allows you tomake three types of searches: wordmark searches (by word, class and good/service description),design mark searches (by Vienna code and class), and phonetic searches (by wordmark and class,producing as a result wordmarks sounding similar). For more details on the use of this Trademark
Public Search Application you may consult the guidelines available at: https://ipindiaonline.gov.in/
tmrpublicsearch/Guidelines_to_use_Trade_Mark_Public_Search.pdf
3.2. SEARCHING FOR A TRADE MARK ABROAD: ONLINE DATABASES (TMVIEW, GLOBAL
BRAND DATABASE)
Before filing an international application to protect your mark abroad, you should check whether
the sign that you are planning to use as your trade mark does not belong to someone else in theexport markets of interest to you. This implies making a search for identical or similar trademarks
already protected in those markets for the same goods or services. Several trade mark Offices

10THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

of Madrid Union members offer you the possibility to search their trade mark databases on line.
However, the best way to start making your searches for similar trademarks is to consult TMview.
TMview (https://www.tmdn.org/tmview/welcome) is an online trade mark information platform,
built by 51 Trade Mark Offices from around the world (including India’s TM Registry), aimed atmaking trade mark data widely available and easily accessible to the public, free of charge. TMview
offers the possibility to explore the overall trade mark landscape in many countries (including some
10 in Asia, 36 in Europe, 20 in Africa and 4 in the Americas) in a user-friendly way. TMview gives
access to information on more than 40 million trade mark applications and registrations having
effects in those countries, plus international registrations under the Madrid system, including data
regarding trade mark name, applicant’s name, trade mark type, graphic representation, legal status,
list of goods and services, class codes, etc. TMview allows you to carry out trademark searches 24hours a day, 7 days a week. The accuracy of the data shown in TMview is the sole responsibility ofthe participating trademark offices providing it. Since the introduction of TMview in April 2010 thetool has served more than 29 million searches from 155 different countries.
To explore the trade mark landscape abroad you can also consult the Global Brand Database (http://
www.wipo.int/reference/en/branddb/), an online gateway managed by WIPO which contains morethan 28 million records from 35 national and international collections, including data on trade marks,
appellations of origin and armorial bearings, flags and other state emblems protected in various
countries around the world, as well as the names, abbreviations and emblems of intergovernmentalorganizations.

4. FILING YOUR INTERNATIONAL TRADE MARKAPPLICATION – BEST PRACTICES
Once you have selected your trade mark for protection abroad, you are almost ready to file yourinternational application. But first you must make sure that you fulfil the necessary requirements.
The Trade Marks Registry under the office of the Controller General of Patents designs and Trade
Marks (CGPDTM) deals with international applications originating from India.
4.1. REQUIREMENTS: ENTITLEMENT, BASIC MARK IN INDIA
You may file an international trade mark application under the Madrid system if: (i) you are anational of India, or you are a natural person or legal entity domiciled in India, or you have a realand effective industrial or commercial establishment in India, and (ii) you have a “basic mark” inIndia, which means that your mark has already been registered or applied for protection in India at
the India Trade Marks Registry.

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4.2. ONLINE E-FILING AT THE IP INDIA WEBSITE (OFFICE OF THE CGPDTM)
If you wish to file an international application under the Madrid Protocol, you have to do it
electronically at the IP India website by filling in a special form[MM2(E)] available at IAOI (International
application originating from India link at comprehensive e-filing services gateway made available atthe following address: https://ipindiaonline.gov.in/trademarkefiling/user/frmLoginNew.aspx
If you are not yet registered with IP India for electronic filing, you need first to register by taking thefollowing steps: (i) procure a class III/II digital signature from any of the Indian Certifying Authorities
and install the same on your computer; (ii) download and install the Signing Component as per the
instructions given in the CGPDTM Digital Signature Manual. If you need assistance, you can write
to the TM Registry helpdesk at: tmr-helpdesk@nic.in. You also need to make online payment of Rs
5000/ for each international application (MM2).
4.3. CONTENT OF YOUR INTERNATIONAL APPLICATION: MANDATORY, OPTIONAL
The international application form (MM2) must contain:(i) your name and address;(ii) the reproduction of your mark, which must be identical to your basic mark in India;(iii) a list of the goods and services for which protection is sought, which must be fully coveredby those indicated in your basic mark; and(iv) a list of members of the Madrid Union in which protection for the mark is sought (designatedContracting Parties).
These requirements are mandatory and have an impact on the date of the international application.
The international application must also contain:(i) an indication of your entitlement to file (establishment or domicile in India or Indian nationality);(ii) trade mark priority claim, if applicable;(iii) name and address of representative, if appointed;(iv) number and date of your basic mark at the India Trade Marks Registry;(v) indications of the mark (kind of mark, colour claim if applicable);(vi) description of the mark, if required;(vii) transliteration of the mark, if applicable;(viii) amount of the fees being paid and method of payment.
Some additional content may be required with respect to certain members of the Madrid Union(e.g., a declaration of the intention to use the mark) if they are designated in the application (seebelow).

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THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

The international application may also contain (optional content): (i) an indication of yournationality or, if you are legal entity, your legal nature and the State under the law of which you
have been established as a legal entity; (ii) a translation of the mark; (iii) an indication in wordsof the principal parts of the mark which are in colour, when colour is claimed; and (iv) a disclaimer.
A ‘Guidelines to fill up MM 2(E) form’ has been provided along with the online form itself .
For more information on how to fill in your international application form (MM2) you may consult
the WIPO Guide to the International Registration of Marks, pages B.II.7 to B.II.20, at the following
address: http://www.wipo.int/madrid/en/guide/
4.4. DRAWING YOUR LIST OF GOODS AND SERVICES:(TMCLASS; MGS)

USING CLASSIFICATION TOOLS

When filing a trade mark application (either national or international), you must correctly indicate
the goods and services for which trade mark protection is sought (terms that are too vague,
linguistically incorrect or incomprehensible are not accepted) and these goods and services must be
correctly classified in accordance with the International Classification of Goods and Services for the
Purposes of the Registration of Marks (Nice Classification).
The IP India website (http://www.ipindia.gov.in/trade-marks.htm), under “Quick Information” on
trade mark classification, offers you access to an online search and classification tool (TMclass)that allows you to choose terms for goods and services that are accepted by the India Trade
Marks Registry as correctly formulated and classified. This tool also contains information on terms
accepted by more 50 other trade mark offices around the world, including those of the European
Union, China, Japan, United States of America, and many others.
When preparing your national trade mark application in India that will serve as a basis (basic mark)for your international application, it is useful that you check TMclass (also accessible at http://euipo.
europa.eu/ec2/). TMclass will help you draft your list of goods and services for both applications.
You should consider that the goods and services in your international application should be fully
covered by those indicated in your basic mark.
When preparing your international application, you may also wish to consult the Madrid Goods& Services Manager (MGS) (https://webaccess.wipo.int/mgs/), an on-line tool offered by WIPO
that will help you compile the list of goods and services that you need to submit when filing aninternational application. MGS gives you access to thousands of standard terms correctly classified
by WIPO according to the latest edition of the International Classification of Goods and Services
for the Purposes of the Registration of Marks (Nice Classification); and accepted by WIPO under the
Madrid system procedures. Moreover, it allows you to check whether the terms you plan to indicate
are also accepted by the Offices of a certain number of Madrid Union members.

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4.5. DESIGNATING THE TERRITORIES WHERE TO GET PROTECTION
In your international application, you must designate all the Madrid Union members (MadridProtocol Contracting Parties) where you wish your trade mark to be protected. By simply checking
the box next to each member’s name in the application form (MM2) you can designate any Madrid
Union member except India. Your trade mark in India (basic mark) will continue to be protectedunder the Indian law as registered by the India Trade Marks Registry.
At present, you can designate up to 100 Contracting Parties to the Madrid Protocol, including
116 States and two intergovernmental organizations, namely the European Union and theAfrican Intellectual Property Organization (OAPI). By designating the European Union, you may
get protection for your trade mark in its 28 Member States. By designating OAPI, you may getprotection for your trade mark in its 17 Member States.
Certain Contracting Parties have special requirements that you need to consider when designatingthem in your international application. If you designate the European Union, you must indicate in
the application form (MM2) a second working language for procedures before EUIPO, and you must
attach an additional form (MM17) if you further wish to claim European Union seniority (for moredetails, please see the section on getting protection in the European Union, below).
If you designate the United States of America (US), you need to attach to your international
application form (MM2) an additional form (MM18) containing a declaration of your intention to
use the mark in the US. Moreover, if you are a natural person you should indicate your nationality
in the international application form (MM2), and if you are a legal entity you should indicate yourlegal nature and the law under which you have been established as a legal entity.
Finally, if you designate Brunei Darussalam, Ireland, Lesotho, Mozambique, New Zealand, Singapore
or the United Kingdom, you need to attach a declaration of your intention to use the mark inthose countries.
4.6. ESTIMATING COSTS AND PAYING FEES: MADRID FEE CALCULATOR, PAYMENT METHODSYour international application must be accompanied by the payment to WIPO of a set of fees (inSwiss francs) which include:(i) a basic fee of 653 Swiss francs, if no reproduction of your mark is in colour, or 903 Swiss
francs, if any reproduction of your mark is in colour;(ii) an individual fee for each designated Contracting Party having fixed individual fees (seebelow);(iii) a complementary fee of 100 Swiss francs for each designated Contracting Party not having
fixed individual fees; and,(iv) a supplementary fee of 100 Swiss francs for each class of goods and services beyond threeclasses, except if you only designate Contracting Parties having fixed individual fees.
14THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

So far, more than 50 Contracting Parties to the Madrid Protocol have fixed individual fees. You
can check the list of those Contracting Parties and the amounts to be paid for each of them at thefollowing address: http://www.wipo.int/madrid/en/fees/ind_taxes.html
To facilitate your calculation of the fees to be paid for your international application, WIPO offersa very practical online tool known as Fee Calculator, that you can access at the following address:
http://www.wipo.int/madrid/en/fees/calculator.jsp
Regarding payment methods, you may pay your fees to WIPO either by: (i) credit card; (ii) WIPO
current account; or (iii) bank transfer. For more details, please see: http://www.wipo.int/aboutwipo/en/finance/madrid.html
4.7. CERTIFICATION BY INDIA TM REGISTRY AND REMEDYING POSSIBLE IRREGULARITIESBefore transmitting your international application to WIPO, the India Trade Marks Registry will
check that: (i) you are the same person as the applicant or holder of the basic mark in India; (ii) themark in your international application is identical to the basic mark; and, (iii) the goods and services
in your international application are covered by those in the basic mark. If these three conditions
are complied with, the TM Registry will certify your international application and transmit it to
WIPO with an indication of the date in which the international application was received by theRegistry. Just after transmission of your international application to the WIPO the Indian office will
inform you about the same and also inform the amount of fee in Swiss Francs which you need to
pay directly to the WIPO.
In case, there are some deficiencies in your international application, for example, if you are noteligible for filing the application through India as office of origin, or the trademark, or the goods
or services in the international application are different than those the basic application, the Indian
office will issue a deficiency letter through their online system which the filer may find in his/her
online filling account. An alert for the deficiency letter is also sent at the email of the applicant.
The applicant is required to respond to the deficiency letter online through the IAOI link of thecomprehensive e-filing services gateway and/or authorise the Indian office to rectify his application
on MM2.
If you made a mistake in the classification of goods or services, or if the indication of any of
the goods or services in your international application is considered by WIPO to be too vague,
linguistically incorrect or incomprehensible, WIPO will issue an irregularity notice and give the India
TM Registry a three-month time limit to make the necessary correction.
Similarly, if one or more elements in the international application are missing (your name or address,
date and number of the basic mark, reproduction of the mark, list of goods and services, indicationof designated Contracting Parties) WIPO will give the India TM Registry a three-month period toremedy this irregularity, failing which the international application will be considered abandoned.
15

If there are other irregularities (e.g., your address is incomplete, the reproduction of the mark is
not sufficiently clear, no fees have been paid or their amount is insufficient), these will be notified
directly to be the applicant and should be remedied by the applicant within three months failingwhich the application may be considered abandoned.
Finally, if you have designated the US and you have failed to attach the MM18 form containing adeclaration of your intention to use the mark in the US, WIPO will invite you, through the India TM
Registry, to attach that form within a two-month period from the date of receipt of the international
application by the India TM Registry. If this is not done within that period, your designation of the
US will be considered as withdrawn

5. THE INTERNATIONAL
TRADE MARK REGISTRATION
If your international application conforms to the applicable requirements, WIPO will register yourmark in the International Register, will publish the international registration in the WIPO Gazette ofInternational Marks, and will notify it to the Offices of the designated Contracting Parties (DCPs).
It will also inform the India TM Registry and send you an international registration certificate.
5.1. DATE AND EFFECTS
5.1.1. Date of the international registration
As a rule, your international registration will bear the date on which your international application
was received by the India TM Registry, unless your application has reached WIPO more than twomonths after that date (in which case your international registration will bear the date in which it
was actually received by WIPO).
The date of your international registration may be affected if any of the following elements is
missing: your name and address, the designation of the Contracting Parties where protection issought, a reproduction of the mark, the indication of the goods or services for which protectionof the mark is sought. The India TM Registry will be notified of such irregularity which should be
remedied within a maximum period of three months. The date of your international registration
will depend on the date on which the last missing element has been received by WIPO.
5.1.2. Effects of the international registration
From the date of your international registration, your mark will enjoy the same protection in eachof the designated Contracting Parties (DCPs) as if your mark had been filed or applied for directlyin that DCP.
A designated Contracting Party (DCP) may refuse protection for your mark on grounds that would
apply under national law to marks filed directly with the Office of that DCP (e.g., because the mark16

THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

already belongs to another person in that DCP). Such a refusal will be subject to review or appeal
depending upon the laws and practice of the DCP concerned.
Where a DCP does not refuse protection for your mark within a prescribed time limit (12 months,
or 18 months, or longer than 18 months in case of opposition, depending on the choice made byeach DCP), or if such a refusal has been subsequently withdrawn, the protection of your mark inthat DCP will be the same as if your mark had been registered by the Office of that DCP as from thedate of your international registration.
In all the DCPs not having refused protection your mark will be valid for a period of 10 years asfrom the date of its international registration, with the possibility of indefinite renewal for further
periods of 10 years.
5.2. MANAGING YOUR REGISTRATION – BEST PRACTICES
While the Madrid system offers you many advantages to get your trade mark protected in various
markets, the system offers you even more valuable advantages regarding the management of
your mark after registration. Extending protection of your mark to new territories, renewing theprotection of your mark for additional periods of ten years, or having changes to your registration
recorded in the International Register with effects extending to those Madrid Union members ofinterest to you, can be done through very simple, user-friendly and cost-effective procedures.
5.2.1. Extending protection to new territories (subsequent designations)If you are the holder of an international registration that extends its effects to only some of themembers of the Madrid Union (Contracting Parties), you may, at any time, seek to extend theprotection of your mark to other members of the Union that were not designated in your original
international application. You simply need to present a subsequent designation to WIPO.
The subsequent designation must be presented in an official form (MM4) and may be transmitted
to WIPO by mail, by facsimile or by electronic means (https://www3.wipo.int/osd/)
You must indicate the number of your international registration, your name and address (asrecorded in the International Register), the Contracting Party or Parties to which an extension of
the protection is sought, and the goods and services for which the subsequent designation is made(which may be all or only some of those covered by the international registration). With respect tosome Contracting Parties, you may need to include some additional information (e.g., a declarationof intention to use the mark if you designate the United States).
The fees payable in respect of a subsequent designation include a basic fee (300 CHF), an individual
fee for each DCP having fixed individual fees, and a complementary fee (100 CHF) for each DCP not
having fixed individual fees. The Fee Calculator (http://www.wipo.int/madrid/en/fees/calculator.
jsp) may be used to calculate the fees payable.
17

The subsequent designation will bear the date in which it was received by WIPO.
If the designated Contracting Party (DCP) does not refuse protection for your mark within theprescribed time limit (12 months, or 18 months, or longer than 18 months in case of opposition,
depending on the choice made by each DCP), or if such a refusal has been subsequently withdrawn,
the protection of your mark in that DCP will be the same as if your mark had been registered by the
Office of that DCP as from the date of its subsequent designation.
In all the DCPs not having refused protection your mark will be valid for the remaining duration ofyour international registration, with the possibility of indefinite renewal for further periods of 10
years.
5.2.2. Central recording of modifications to your international registration (IR)During the life of your IR you may, at any time, request WIPO to record in the International Registera change in your name or address or in the name or address of your representative, a restrictionin the protection of your IR (limitation, renunciation, cancellation), a change in ownership ofyour mark or a licence, having effects in all or some of the DCPs. The central recording of suchmodifications in the International Register relieves you from the need to request such action fromthe Office of each DCP thus resulting in very significant savings.
To request the recording of a change of name or address of the holder of the international
registration (without change in ownership,) you can use form MM9 made available at the WIPO
website The fee payable to WIPO will amount to only 150 CHF (http://www.wipo.int/madrid/en/
forms/). If you, being holder of the international registration, happen to sell your mark, either inrespect of all or some of the DCPs, or of all or only some of the goods and services for which it isprotected, you can request the recording of such a transfer by using form MM5 and paying a fee(177 CHF). The change in ownership may be recorded only if the new owner (the transferee) is aperson entitled to use the Madrid system (either through nationality, or establishment or domicile
in a Contracting Party).
Your request may refer to several international registrations. If the only change to be recorded
concerns your address for correspondence, email address, phone number or facsimile number, no
fee is payable. A change of name or address recorded in the International Register will have
immediate effects with respect to all DCPs in the IR at no additional cost.
To request the recording of a change of name or address of your representative, you can use form
MM10. The recording of such a change is free of charge.
To request a limitation of the list of goods and services, which may affect some or all of the DCPs,
you will use form MM6. This request is subject to the payment of a fee (177 CHF) to WIPO. No
additional fee will be charged by the DCPs concerned.

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THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

If you wish to record a renunciation of the protection in respect of some of, but not all, the DCPs
for all the goods and services you will use form MM7. If your request concerns the cancellation of
the IR in respect of all the DCPs for some or all of the goods and services you will use form MM8.
These requests (renunciation or cancellation) are free of charge.
If you licence your mark, you may request the recording of your license by indicating the nameand address of the licensee, the DCPs with respect to which the license is granted, and the goods
and services for which the license is granted. The request must be submitted in form MM13. The
recording is subject to the payment of a fee amounting to 177 CHF.
5.2.3. Renewing your international registration (IR)To ensure that after a period of ten years from registration your mark continues to be protected foran additional period of 10 years in those territories where you so wish, you simply need to renew
your IR by paying the necessary fees to WIPO. The fees due for renewal include: a basic fee (653
CHF), an individual fee for each DCP having adopted an individual fee system (amount fixed by the
DCP), a complementary fee (100 CHF) for each DCP that has not adopted an individual fee system,
and a supplementary fee (100 CHF) for each class of goods and services more than three, except if
you only renew protection with respect to DCPs having fixed individual fees.
A system for the electronic renewal of international registrations is available on the WIPO website
and can be accessed under Forms (Form MM11 at http://www.wipo.int/madrid/en/forms/) or under
Online Services (https://webaccess.wipo.int/trademarks_ren/?lang=EN).
You can calculate the exact amount you should pay for the renewal of your IR by using the Fee
Calculator made available by WIPO (http://www.wipo.int/madrid/en/fees/calculator.jsp).
The renewal fees should be paid to WIPO at the latest on the date of expiry of the international
registration. The payment can still be made up to six months after that date (grace period) provided
that a surcharge is paid at the same time. WIPO records the renewal with the date on which it wasdue, even if the fees required were paid within the grace period.
The effective date of renewal of your IR is the same for all DCPs where it will take effect. This isa clear advantage of the Madrid route as compared to the national route where you have separate
marks at separate TM offices having to be renewed at different dates.
5.3. DEPENDENCY AND TRANSFORMATION; INDEPENDENCE
It is important to consider that, for a period of five years (dependency-period), the fate of yourIR will remain dependent on the fate of your basic mark (application or registration) in India. If
for whatever reason your basic mark in India ceases to have effect in whole or in part (rejection orwithdrawal of your basic application, or cancellation, renunciation, revocation, invalidation, or lapseof your basic registration) within that period (five years from the date of your IR), your IR will becancelled in whole or in part (for some goods or services) accordingly.
19

To soften the consequences of this dependency feature, the Madrid Protocol provides for the
possibility of “transformation” of your IR into national or regional applications in the designatedContracting Parties (DCPs). Within three months of the cancellation of your IR, you may apply forthe registration of that same mark in those DCPs and those applications will be treated as if they had
been filed on the date of the original IR (therefore maintaining the earlier rights that you enjoyed).
At the end of the five-year dependency period, your IR becomes completely independent of yourbasic mark and cannot be cancelled any longer if the latter happens to cease to have effect.
5.4. ONLINE TOOLS TO MONITOR AND MANAGE INTERNATIONAL REGISTRATIONSWIPO offers several online tools and services that make it easier for you to track and manage yourinternational registration, as well as to keep an eye on competitors. Below is a brief description ofsome of these tools and services.
5.4.1. Madrid Monitor
Madrid Monitor (http://www.wipo.int/branddb/wo/en/) is an e-service launched by WIPO in 2017,
which allows you to track the status of your international application or registration, access detailed
information on all marks registered through the Madrid system, and keep an eye on competitors’
marks. Madrid Monitor combines the features of four earlier WIPO tools (ROMARIN, WIPO Gazette,
Madrid E-alert and Madrid Realtime Status) that used to operate separately. Direct access to thoseolder tools is now stopped by the WIPO.
ROMARIN, the international trademarks database (http://www.wipo.int/madrid/en/romarin/), allows
you to search detailed information on all international marks registered under the Madrid system.
The database is updated daily and contains all Madrid system marks currently in force, those whichhave expired within the last six months, and those still under examination.
The WIPO Gazette of International Marks (http://www.wipo.int/madrid/gazette/) is the official
publication of the Madrid system. Published weekly, it contains the latest data regarding international
registrations, renewals, subsequent designations and modifications affecting existing registrations.
Madrid Electronic Alert (MEA) is a free “watch service” designed to inform anyone interested inmonitoring the status of an international registration (IR). To subscribe to MEA, you need tohave a WIPO User account (https://www3.wipo.int/wipoaccounts/en/usercenter/public/register.jsf).
MEA allows you to create a list of IR numbers and receive an e-mail alert each time an inscription
concerning one of them is recorded in the International Register. These messages provide a hyperlink
to ROMARIN, where you can find further details on the changes.
Madrid Real-time Status (MRS) is a stand-alone tool that provides the status in real time oftrademark documents being processed by WIPO. You launch a query through MRS concerning a
specific international registration (IR) and you receive a list of all related events recorded or in the20

THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

process of being recorded in the International Register regarding that IR. This allows you to see
what is happening to your request at any point in time. MRS is also available in a mobile version.

5.4.2. Madrid Portfolio Manager (MPM)
Madrid Portfolio Manager (MPM) is an online service that allows holders of IRs to access theirinternational trademark portfolios. This is especially helpful when submitting new requests forrecordal in the International Register. To access MPM, you need a WIPO User account (https://
www3.wipo.int/wipoaccounts/en/usercenter/public/register.jsf) linked to an e-mail address. You canestablish your own portfolio by collecting all the international registrations linked to the samee-mail address.

6. PROTECTING YOUR TRADE MARK IN THE
EUROPEAN UNION
In the European Union (EU), there is a four-tier system for registering trademarks. What you choose
depends on the needs of your business.
If you just want protection in one EU Member State where you want to trade, you can file a trade
mark application directly at the relevant national IP office. This is the national route available in 25
EU Member States (Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Malta, Poland, Portugal,
Romania, Slovakia, Slovenia, Spain, Sweden and United Kingdom).
If you want protection in Belgium, Luxembourg and/or the Netherlands, you can file a trade markapplication at the Benelux Office of Intellectual Property (BOIP), a regional-level IP office for trade
mark protection in those three Member States. This is the Benelux regional route.
But if you want protection in more Member States of the EU, you can apply for a European Union
trade mark (EUTM) from the European Union Intellectual Property Office (EUIPO) – this is theEuropean route. The EUTM is valid in the territories of all the 28 EU Member States and can be
renewed indefinitely every 10 years.
A fourth route to trade mark protection in the EU is the international route or Madrid system route,which can be combined with any of the three previously mentioned. A person filing an international
application under the Madrid system can designate for protection any of the EU Member Statesthat are Contracting Parties to the Madrid Protocol individually, or can designate the Benelux (forprotection in Belgium, Luxembourg and the Netherlands), or can designate the European Union (forprotection in the 28 EU Member States through one single designation).
21

This section analyses the benefits of obtaining a trade mark right valid in all the 28 EU Member
States either by following the European route (direct filing at the EUIPO) or the international route(Madrid filing designating the EU).
6.1. DIRECT FILING AT THE EUIPO (THE EUROPEAN ROUTE)
Applying for a European Union trade mark (EUTM) directly at the EUIPO, instead of filing separate
trade mark applications and getting separate rights under each of the national + Benelux systems
existing in the European Union (EU), is an attractive route if you wish to get a single trade markright that is valid in all the 28 EU member States.
You can file your application on line at the EUIPO website (https://euipo.europa.eu/ohimportal/en).
The EUTM gives you an exclusive right valid in all the EU member States (current and future) at areasonable cost (850 EUR basic fee, in 2017, for the online filing of an individual EUTM application
covering one class; for up-to-date information on fees, including for additional classes, and EU
collective or certification marks, please see https://euipo.europa.eu/ohimportal/en/fees-payabledirect-to-euipo). You can enforce your trade mark in a market of almost 500 million consumers. A
EUTM is valid for 10 years and can be renewed indefinitely every ten 10 years.
At the EUIPO website, you will find detailed explanations on how to apply for a EUTM, how tofollow the registration procedure, and how to manage your EUTM once registered.
6.2. DESIGNATING THE EU VIA MADRID (THE INTERNATIONAL ROUTE) – BEST PRACTICES
Similar benefits to those offered by the European route, plus the additional benefits that are properto the Madrid system, you can enjoy by following the international route. As from 2004, when theEuropean Union became a Contracting Party of the Madrid Protocol, it became possible for users of
the Madrid system to get a trade mark right having the same effects as a EUTM (valid in all the EU
Member States) by designating the EU under the international procedure (either in an international
application or as a subsequent designation).
An international registration (IR) designating the EU and accepted by the EUIPO has the same
effects as a EUTM registered by the EUIPO. This section describes the best practices to be followed
to obtain and manage an international registration (IR) valid in the European Union.
6.2.1. Designating the European Union: specific requirements
You can designate the European Union for protection either:(i) when filing your international application on line at the IP India website (http://ipindiaonline.
gov.in/trademarkefiling/user/frmLoginNew.aspx), by checking the European Union (EM) box
in the MM2 form; or(ii) once you have obtained an IR, in a subsequent designation presented to WIPO in the MM4
form, either on line (https://www3.wipo.int/osd/), via facsimile or by mail.
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THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

In addition to the general requirements for international applications and subsequent designations,when you designate the European Union you should consider the following:(a) the language of your proceedings before the EUIPO will be the language of your international
application (English). However, when designating the EU, you must also designate a second
language of the EUIPO (either French, German, Italian or Spanish), the use of which you accept
as a possible language for opposition, revocation or invalidity proceedings.
(b) moreover, if you wish to claim the seniority of an earlier mark registered in, or for, a Member
State of the European Union, you may do so at the time of filing your international applicationor subsequent designation by attaching the official form MM17 (you may also claim seniority
directly before the EUIPO at a later date).
The basic fee for a designation of the EU for one class of goods or services has been fixed by the
EUIPO at 897 CHF (status in June 2017). For up-to-date information on the individual fees fixed by
the EUIPO for designations and renewals regarding individual marks and collective or certification
marks under the Madrid system, please see http://www.wipo.int/madrid/en/fees/ind_taxes.html
6.2.2. Professional representation before the EUIPO
In principle, you do not need to appoint a representative before the EUIPO. However, being locatedoutside the European Economic Area, you will need to appoint a representative (a) if the EUIPO
issues a provisional refusal of your international registration, (b) for filing seniority claims directly
before the EUIPO; or (c) further to a EUIPO objection on a seniority claim. Your representative
should be a person who appears in the database of representatives maintained by the EUIPO (https://
euipo.europa.eu/eSearch/#advanced/representatives).
6.2.3. First republication, searches and formalities
Upon receipt of the WIPO notification of the international registration (IR) designating the EU, theEUIPO will immediately republish the IR in the EUTM Bulletin (Part M.1) (https://euipo.europa.
eu/ohimportal/en/where-is-the-bulletin). Publication is limited to the bibliographic data, thereproduction of the mark, and the class numbers (not the actual list of goods and services). The
IR has, from the date of that first republication, the same effect as a published EUTM application.
If you so wish, within one month of the WIPO notification you may ask EUIPO to draw up a EU
search report which will cite similar EUTMs and IRs designating the EU. You may also request the
EUIPO to send the IR to the participating national offices of EU Member States to have national
searches carried out for you (you will have to pay the corresponding fees).
The formalities examination carried out by the EUIPO on IRs is limited to (a) whether a second
language has been indicated, (b) whether the application is for a collective mark, (c) whether there
are any seniority claims, (d) whether the list of goods and/or services meets the requirements ofclarity and precision as described in the EUIPO TM guidelines, and (d) whether the limited list for
the EU designation falls within the IR’s main list.

23

If you have failed to designate a second language of the EUIPO as a possible language of proceedingsfor opposition, revocation or invalidity proceedings before the EUIPO, the EUIPO examiner will issue
a provisional refusal and give you two months to remedy the deficiency.
If your IR designating the EU is a collective mark or a certification mark based on such type ofmark in India, it will be dealt with as an EU collective mark or an EU certification mark, whicheveris applicable. In such cases, you will need to submit the regulations governing the use of the markto EUIPO within two months.
If you have claimed seniority of an earlier mark registered in an EU Member State, the EUIPO will
check that you have given the name of the EU Member State where the earlier right is registered,
the registration number and the filing date of the relevant registration.
Where the IR contains vague terms in the list of goods and/or services, which lack clarity or precision,
the EUIPO will issue a provisional refusal and give you two months to remedy the deficiency. To
avoid including in your list terms that will not be accepted by the EUIPO, it is recommended thatyou search the content of the EU Harmonised Database (HDB) before filing an IR designating the
EU. This can be done on line, free of charge, at the following address: http://tmclass.tmdn.org/
ec2/. The HDB contains terms designating goods and services that are accepted by all TM officesin the EU. All HDB terms will be accepted by the EUIPO automatically. This will help make yourregistration process much smoother.
6.2.4. Examination of absolute grounds for refusal
IRs designating the EU are subject to examination of absolute grounds for refusal in the same way
as direct EUTM applications.
In particular, your mark will not be eligible for protection if it consists of a sign that:(a) does not conform to the EUTM definition (capable of distinguishing the goods or services of
one undertaking from those of other undertakings, and being represented in a manner whichenables to determine the clear and precise subject matter of the protection afforded);(b) is non-distinctive;(c) is descriptive;(d) consists exclusively of words or indications that have become customary in the current language
or in the bona fide and established practices of the trade at the relevant point in time;(e) consists exclusively of the shape or other characteristics resulting from the nature of the goods,
with an essentially technical function or substantial value;(f) is contrary to public policy or to accepted principles of morality;(g) is of such a nature as to deceive the public as to the nature, quality or geographical origin of
the goods or services;(h) is in conflict with armorial bearings, flags, emblems, and other symbols of States and IGOs
protected under Article 6ter of the Paris Convention;(i) is in conflict with other badges, emblems an escutcheons of particular public interest;(j) is in conflict with designations of origin and geographical indications protected under national
24

THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING(EU Member State) or EU legislation or international agreements to which the EU or theMember State concerned is party;(k) is in conflict with traditional terms for wines protected by either EU legislation or international
agreements to which the EU is party;(l) is in conflict with traditional specialities guaranteed (TSGs) protected by either EU legislation
or international agreements to which the EU is party;(m) is in conflict with earlier plant variety denominations protected within the EU in respect ofplant varieties of the same or closely related species.
If the EUIPO finds that your mark is not eligible for protection, it will send a provisional refusal andprovide you with a two month time period to submit observations. Your reply must be addressed
directly to the EUIPO, which, after re-examining the case, may decide to confirm the refusal or
waive the objection.
If the EUIPO finds that your mark is eligible for protection, and provided that no other provisional
refusal is pending, it will send an interim status of the mark to WIPO indicating that the ex officio
examination has been completed but the IR is still open to opposition or third-party observations.
6.2.5. Opposition
Any person invoking earlier rights in conflict with your mark may file an opposition against your IR
between the first month and the fourth month following the date of first publication.
If someone opposes your IR within that period, the EUIPO will send to WIPO a notification ofprovisional refusal (based on relative grounds) and will send you copy of the notice of opposition. It
will also notify to you the time limit for commencement of the proceedings. In all communications
with WIPO, the EUIPO will use the language of the IR (English in your case). In all communications
sent directly to you, the EUIPO will use the language of the opposition proceedings chosen by the
opponent (which will be English or the second language chosen by you when designating the EU).
The provisional refusal may be partial or total. It will contain the earlier rights invoked, the relevant
list of goods and services on which the opposition is based and, in the case of a partial refusal, thelist of goods and services against which the opposition is directed. The list of goods and services
will be in the language of the opposition proceedings.
6.2.6 Final decision
Once all the procedures have been completed and all the decisions are final, the EUIPO must either
confirm the provisional refusal(s) to WIPO or send a statement of grant of protection to WIPO
specifying for which goods and services your mark is accepted.
6.2.7. Protection in the EU
If the EUIPO decides that your mark is (at least in part) protected in the EU, the EUIPO will republish
your IR for a second time in the EUTM Bulletin (Part M.3). The EUIPO will not issue any registration
certificate.
25

From the date of the second republication, the IR has the same effects as a registered EUTM andmay be invoked against an infringer. The date of the second republication will also be the starting
point for the five-year use period. If your mark is not put to genuine use in the European Union
within that period, the effects of your IR in the EU may be declared invalid.
6.2.8. Transformation into a EUTM
If your IR is cancelled in whole or in part because your basic mark in India has ceased to have effectwithin the five-year dependency period and your EU designation is still effective, you may file a
direct EUTM application at the EUIPO for the same mark and the same goods and services as thecancelled mark. Based on the Madrid Protocol provision on “transformation”, this application willbe treated by the EUIPO as if it had been filed on the date of the original designation of the EU andwill enjoy the same priority, if any.
To invoke a transformation right your application should be filed within a period of three months
from the date on which your IR was cancelled in whole or in part, and the goods and services ofthe ensuing application should be covered by the list of goods and services of the EU designation.
When the application for transformation relates to an IR designating the EU which was alreadyaccepted and published by the EUIPO, the examination and opposition states are omitted. The
EUTM will be published in all EU languages and a EUTM registration certificate will be issued.
6.2.9. Conversion (“opting-back”)
If for whatever reason your designation of the EU is withdrawn, refused or ceases to have effect,
you may convert the designation of the EU into either a national application filed directly with the
Office of one or more EU member States or a subsequent designation of those member States under
the Madrid system. The effect of conversion is that the trademark application or the subsequent
designation resulting from conversion is allocated the same filing date as that of the designation of
the EU in the international registration (IR) as recorded in the International Register (and enjoys, if
applicable the same priority date and/or seniority claimed). This mechanism offered to the holder
of an IR is often referred to as the “opting-back” provision.
A subsequent designation resulting from conversion must be forwarded to WIPO through the EUIPO
in an official form (MM16), within the time limits set up by the EUIPO.
6.2.10. Replacement in the EU
If you had your mark already registered at the EUIPO as a EUTM and you designate the EU under
the Madrid system for the same mark, you will enjoy the Madrid Protocol benefit of replacement(your IR rights in the EU will be deemed to start from the date of the earlier EUTM registration).
Replacement takes place automatically; there is no need to request any record. Nevertheless, you
can ask the EUIPO to take note of the replacement in its Register. After replacement has takenplace, the EUTM is maintained normally in its Register as long as you renew it. If you renew it, there
will be coexistence between the “replaced” EUTM and the IR designating the EU.

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THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

7. PROTECTING TRADEMARK IN INDIA THROUGHMADRID PROTOCOL
A trademark may also be protected in India through an application for international registration
under the Madrid Protocol. Under this procedure, any person belonging to a country or organizationof countries which is member of the Madrid Protocol and where he has a trademark registered or
pending for registration (commonly known as ‘Basic mark’ ) may file the application for international
registration (commonly known as ‘International Application’) through his office and may seek
protection of his trademark in India. The application needs to be certified and transmitted by that
office to the WIPO.
In case, the international application designating India is published as registered by WIPO, the same
is notified to India. The Trade Marks Registry (TMR) under the office of the Controller General of
Patents designs and Trade Marks (CGPDTM) deals with such international registrations and decides
about protection of the mark in India in view of Indian Trademarks Act and rules made thereunder.
After receiving notifications about international registrations where protection of the mark is sought
in India, the Indian office (TMR) adopts the following procedureThe particulars of international registrations are recorded in Indian IP office (TMR) data base,and a corresponding national number [as IRDI xxxxxxxx] is assigned for each international
registration.
The Indian office entertains correspondence in respect of any international registration under
Madrid Protocol only when the same is received through comprehensive e-filing services
gateway available at the website:
https://ipindiaonline.gov.in/trademarkefiling/online/welcomeForm.aspx
The IRDI is examined as a national application as per provisions of the Trade Marks Act & Rules.
In case of any objection, a provisional refusal is communicated to WIPO. The WIPO communicatesthe provisional refusal to the Holder of the international registration.
The Holder of the international registration may respond to the provisional refusal andrequest this office to reconsider it; but the holder can do this only through an agent having
address for service in India. The reply to the provisional refusal needs to be filed only throughcomprehensive e-filing services gateway available at the website: https://ipindiaonline.gov.in/
trademarkefiling/newtmForms/frmReportReply.aspx under Reply to Examination report head.
The Indian office duly considers the reply and if it is satisfactory it may accept the international
registration for protection in India and will publish the particulars of the international
registration (under the corresponding national IRDI number) in the Trademarks Journal which
is made available on the IP India website http://www.ipindia.nic.in/journal-tm.htm. In case thereply is not satisfactory, an opportunity of show cause hearing (personal hearing) is provided
to the agent/representative of the holder of the international registration in India. The hearing27

is scheduled in the branch of the Trade Marks Registry Office within the territorial jurisdictionof which the address of the holder’s representative is situated.
In case of no objections,or objections waived after considering the holder’s reply or after the personal hearing, theparticulars of the international registration is published in the Indian Trade Marks Journal
under the corresponding national IRDI number as mentioned above.
Any person may file notice of opposition to so published IRDI, as any other published national
application. The Notice of Opposition needs to be filed only through comprehensive e-filingservices gateway available at the website https://ipindiaonline.gov.in/trademarkefiling/
newtmForms/frmTM-O.aspx
On receiving any opposition to the IRDI, the TMR communicates to the WIPO, a provisional
refusal based on the opposition. WIPO sends copy of the same to the holder.
The Holder of the international registration, may contest to provisional refusal and file aCounter Statement to resist Notice of Opposition. The holder can file the Counter Statement
only through an agent having address for service in India which further needs to be filed only
through comprehensive e-filing services gateway https://ipindiaonline.gov.in/trademarkefiling/
newtmForms/frmTM-O.aspx. The copy of the Counter Statement is then served to the
opponent who is required to file evidence in support of his opposition with a copy of the sameto the representative of the holder. The holder is then required to file evidence in support ofapplication with a copy of the same to the representative of the opponent. The opposition
proceeding are then conducted as per procedures mentioned under the Trade Marks Act andrules made thereunder.
In case no opposition is received within the prescribed period and there have been no grounds
for refusal, the TMR will notify the Grant of Protection of the international registration, to
the WIPO. In such cases, the protection of the mark in India shall be same as if it has beenregistered directly with Indian office.
In addition to above, the Indian office keeps on updating details of corresponding national (IRDI)
number created for an international registration wherein protection is sought in India as per
notification received from the WIPO in respect of that international registration.
Other procedures of the Madrid Protocol as mentioned in the Common regulations are also followedby the Indian office in the same manner as followed by the EUIPO and described above. However
procedures relating to Transformation and Replacement are not stabilised in India, necessary
steps are being taken by Indian office to properly implement these provisions. As per declarations
made by the Government of India while acceding to the Madrid Protocol, in case of the licenseof a trademark protected in India through international registration under Madrid Protocol, theapplication for recordal of license needs to be filed only with the Indian office. The license of suchtrademark recorded with the WIPO has no effect in India.
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THE MADRID PROTOCOL: A ROUTE TO GLOBAL BRANDING

8. CONCLUSION
The Madrid Protocol offers you an attractive route, to protect your brand in up to 115 countries
around the world, by making available cost-effective and user-friendly procedures to acquire andmanage your trade mark rights abroad. As a national of India, or a person domiciled or having anenterprise in India, you are entitled to use this treaty that India joined in 2013. Using the MadridProtocol today, is an essential component of any successful branding strategy. The Protocol offers
you early brand presence at a global level and helps you rapidly acquire international reputation andgenerate goodwill for your trademarks abroad. The Protocol ensures the legal protection of yourbrand against competitors in export markets, increases franchising opportunities, opens partnership
possibilities and facilitates integration to global supply chains. In general, it provides a mosteffective support to your branding strategies and business success.

MADRID UNION MEMBERS
100 members (including European Union and OAPI) overing 116 countries

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EUROPEAN UNION

THE MADRID PROTOCOL:A ROUTE TO GLOBAL BRANDING