Tesla Motors Investor Presentation
January 2014

Jeff Evanson
VP Investor Relations

Safe Harbor Statement
Certain statements in this presentation, including statements relating to Model S demand,
market share and gross margin; future manufacturing expansion, future store, service centerand Supercharger network opening and expansion plans; and statements regarding future
vehicles such as Model X and Gen III are “forward-looking statements” that are subject torisks and uncertainties. These forward-looking statements are based on management’s
current expectations, and as a result of certain risks and uncertainties, actual results may
differ materially from those projected.
The following important factors, without limitation, could cause actual results to differ
materially from those in the forward-looking statements: delays in the ramping of production
capacity and delivery of Model S, including the ability of suppliers to supply parts at desired
quality levels and quantities; market acceptance of electric vehicles in general and new Tesla
vehicle models, specifically Model S, Model X and Gen III; Tesla’s ability to control the costs
associated with our business; Tesla’s ability to establish, maintain and strengthen the Teslabrand; Tesla’s ability to execute on its retail strategy and for new store, service center andSupercharger openings; potential difficulties in finding suitable Tesla store, service center andSupercharger sites as well as the risks and uncertainties identified under the section
captioned “Risk Factors” in our quarterly report on Form 10-Q filed with the SEC on
November 8, 2013. Except as required by law, Tesla disclaims any obligation to update
information contained in these forward-looking statements.

Introduction

“Our goal when we created Tesla a decade ago was the same as it
is today: to drive the world’s transition to electric mobility by bringing
a full range of increasingly affordable electric cars to market.”-Elon Musk | CEOCorporate Overview

Headquarters
Palo Alto, California

Founded: 2003
Employees: ≈6,000
Retail Locations: 100+
Tesla Electric Miles Driven: 190 million

Tesla Factory
Fremont, California

Tesla Assembly
Tilburg, Netherlands

Design / Advanced Eng.
Hawthorne, California

Solid Foundation
For Future Success

BrandPartnerships
IP Leadership
FinancialManagement

Comprehensive Capabilities
Direct feedback loop accelerates developmentDesignEngineeringMfg

StoresValue Chain

ServiceCharging

CustomersTesla Culture
Our Greatest Asset

Move Fast

Do the Impossible
Constantly Innovate
Reason from “First Principles”
Think Like Owners

We are ALL IN

Roadmap

Culture Drives Success
Proven by Model S

1. Streamlined Development• Developed in ≈2 years• Cost to market ≈$650 million

2. Better vehicles• “The best car we have ever tested”
Consumer Reports

3. Superior Economics• Profitable on low volume• 25%+ gross margin (LT target)

Market share gains are the evidence

Leading F-Segment Vehicles
US Units Sold YTD thru Q3’13
16,00014,00012,00010,000

8,000

6,000

4,000

2,000

Tesla Model S MB S-Class BMW 7-Series

Lexus LSBMW 6-Series

Audi A7

PorschePanamera

Invest to Grow
Vehicles, Production, Customer Support

VehiclesProduction
Customer Support

Strong Growth Potential
Tesla 2013 Market Share

2-3% of the U.S. premium auto market(with minimal penetration)≈ 1% of the global premium auto market≈ 0.02% share of the global auto market

TExpand Production
Supply Chain & Capacity

Suppliers

Production Capacity

Customer Support
Stores & Service

55 retail outlets in North America
24 in Europe
4 in Asia
More stores & service centers comingCustomer SupportSupercharging

Today2015

Free long distance driving, foreverVehicles

TimeUnitsTesla Product Strategy
Better Driving at a Lower Price$$Units$$$$$$$
3rd Generation

2nd Generation

1st GenerationTime

0 - 60mph: 3.7 seconds • EPA Driving Range: 244 miles • Base Price: $109,000

Model S - Most Awarded Car of 2013

Your Only Car
Most Capable & ConvenientOver 80% of Tesla owners use Model S as their primary vehicle

Model X
A New Vehicle Category
Functionality, style & performanceDual motor AWD
Starts production late 2014

Gen 3
Next Vehicle Platform Targets

D-segment sedan
Available in ≈3 years
Base price $30-35K
Tesla performance & range
Category-leading gross marginCorporate Capabilities

Design
Inspired by the endurance athlete
Blend of aerodynamics and beautiful design
Incredible interior utility and cargo space

Details: Door Handles, Charge Port, Key, Panoramic Roof

Vehicle Engineering
Entirely in-house teamAll aluminum chassis construction (Extrusions, stampings, and castings)

Lightweight, low center of gravity & high torsional rigidity
5-star NHTSA rating

Powertrain Engineering
Integration Value: A system that is greater than the sum of its parts

Small Cells

BatteryInverter

MotorGear Box

Software Engineering

Advanced softwareCore focus and Tesla DNA- Battery Management- Motor Control- Diagnostics- Touchscreen- Traction and Stability Control
Customizable and upgradable

Powertrain Manufacturing
Highly scalable
Superior cost dynamics
Trade secret methodologies

Vehicle Manufacturing
Efficient
Multi-platform
Superior ECO throughput

Reinventing Sales
Distribution & Marketing Combined

Superior customer experience

Streamlined purchase process
Direct relationship
Capture retail mark-up
More efficientSanta Monica StoreReinventing Service
Best Service is No Service

Valet Loaner Service

No Scheduled MaintenanceRanger Remote Service

Questions?