OMY Community Social Responsibility Report 2009

a community for1000 years

http://www.ecozzeria.jp/csr2009/IntroDuctIon

About the Otemachi-Marunouchi-Yurakucho (OMY)
District and Our Stakeholders
An introduction to the OMY Community, our CSR report and reporting method.

About the oMy community
Thank you for reading this report, the OMY Community Social Responsibility Report 2009.
OMY stands for Otemachi-Marunouchi-Yurakucho, three of the areas in Chiyoda City, Tokyo,
which collectively make up the Otemachi-Marunouchi-Yurakucho (OMY) District.
As the support center for Japan's business and cultural growth, the OMY District's
strengths lie in bringing together geographic, cultural and economic factors, and the threeareas work together as one to promote the development of the city and the community. In
the process, land and property owners, tenants, employees, local government, infrastructuredevelopers, visitors, and other stakeholders have come together organically and given shapeimperial
Palaceotemachitokyo
StationMarunouchi
yurakucho

to the community. We call this the OMY community.

About the oMy cSr Program
The OMY community strongly promotes CSR as part of its activities. Generally, CSR is taken to stand for "Corporate Social
Responsibility." However, in this report when we refer to CSR, we mean "Community Social Responsibility." In order to create asustainable society it is important to bring together businesses, the government and citizens, and we in the OMY Community
believe that we have an important role to play, and the responsibility to take action.
How close is the OMY community to becoming a sustainable society?
Does the OMY community have a positive impact on the sustainability of the world at large?
With this report, we hope to receive your evaluation of the current status of our CSR program, and support for the CSR activities
being carried out within the OMY community.
For further details about the OMY community and this report, please visit the website below.
This report is a digest of the full report, which can be found on the website (in Japanese only). You can download the PDF versionof this report from the website, and detailed explanations (in Japanese only) for highlighted keywords can be found online.

http://www.ecozzeria.jp/english/

Note: In this report, OMY refers to areas within the scope of the Otemachi-Marunouchi-Yurakucho (OMY) District Redevelopment Project Council.
Some locations within the administrative boundaries of the Otemachi, Marunouchi and Yurakucho areas are not included within this definition.

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Introduction

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InsIght

Looking Ahead to 2050
We listened to the viewpoints of action and thought leaders regarding how society should look in 2050.

In urban development, forecasting refers to the concept ofdevelopment based on the latter method of backcasting bylooking at how modern society will develop in the future,creating a vision of how society should look in 2050. To thiswhile backcasting refers to the concept of envisioning what

end, OMY asked action leaders in a variety of fields whatkind of society we want in the future and then working out

was their vision of society in 2050. We sat down with three

how to get there. The OMY community is working on urban

leaders to discuss their visions.

Q&A●

What kind of world would you like to see in 2050?

●

How would you like Japan to be in 2050?

●

How do you see the city, community and people's lifestyles in 2050?

Kengo Kuma
Born 1954, Kengo Kuma is a leading Japanese architect, and founder of the architectural and urban planning firm
Kengo Kuma & Associates. He graduated in 1979 with a major in architecture from the University of Tokyo andas of 2009 is a professor at the School of Engineering there. He was a visiting scholar at Columbia University andhas been a Professor at Keio University since 2001. Kuma has received a number of international and domestic
awards for his designs, which include Stage in the Forest, Toyoma Centre for Performing Arts; the Water/Glass
Villa; and the Nakagawa-machi Bato Hiroshige Museum of Art. His most recent creation is the Suntory Museumof Art. His published works include Shizen Kenchiku (Natural Architecture; Iwanami Shinsho), Makeru Kenchiku(Losing Architecture; Iwanami Shoten) and the collaborative work Shin Toshiron Tokyo (New City Theories: Tokyo;
Shueisha Shinsho).

Syuhei Hasado
Born 1962 in Takayama City, Gifu Prefecture. Plaster craftsman and president of Shokunin-sya Syuheigumi. As
a second generation plasterer, Hasado trained in Kumamoto and Nagoya after graduating from high school. He
was winner of the 1983 National Skills Competition and represented Japan in the 1984 World Skills Competition.
Established Shokunin-sya Syuheigumi in 2001. Gained significant attention for construction of signature earthen
walls. His projects have transcended traditional plaster craftsmanship with creations made from earth, wood,
straw and other natural materials, as well as "art make-up" made with an earth base. Author of Notautsu-mono(Writhing Man; The Mainichi Newspapers).

Hikaru Kobayashi
Born in Tokyo, 1949; Hikaru Kobayashi is Director-General of the Environmental Policy Bureau, Ministry of theEnvironment (MoE), Japan. First joined the (then) Environment Agency in 1973 after graduating from the Facultyof Economics, Keio University. As head of the Environmental Management Bureau within the MoE's Global
Environment Bureau, Kobayashi successfully negotiated to bring the Third Conference of the Parties (COP3) of
the UN Framework Convention on Climate Change (UNFCCC) to Kyoto, Japan, and was a party to the international
negotiations for the Kyoto Protocol. He was also responsible for introducing the bill for the first law in Japan
aimed at preventing global climate change, known as the Law Concerning the Promotion of Measures to Copewith Global Warming. He held various senior posts prior to taking up his present position in 2008 including:Councilor, Minister's Secretariat, MoE; Director-General, Environmental Management Bureau, MoE; and DirectorGeneral, Global Environment Bureau, MoE.

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Kengo Kuma

Insight

InsightA r c hi t e c t

Kengo Kuma is an architect and the creator of the Stone

that is only relevant to the buildings themselves. I see aoutdoors is excellent for helping people to balance mind anddecades, and determine which of these truly needs to be

Museum, House of Bamboo and other architecture

village as being removed from these large agglomerations

body.

addressed at that time. In Japan, there are few leaders todaythat makes use of locally available natural materials toand starting with an open-space framework on a human

Although there are large outdoor spaces in modern city

who possess this kind of long-term vision.

ensure harmony with the surrounding environment. He

scale. Within these open spaces, villages will take root

centers, the majority of these are reserved for the use of

However, it is not possible to rely solely on urban planners

shared his vision for cities in 2050, while looking back atlike shiitake mushrooms. To take the metaphor further,

automobiles. Moving into the future, as the definition andand politicians to possess this future perspective. It isurban development up to the present.

mushrooms can not grow on concrete or large groups ofvalue of automobiles changes, a major question for cities

important for each and every stakeholder to proactively

buildings.

will be how to redesign these open spaces. Furthermore,

contemplate and discuss their visions for the future of cities.

by bringing nature into the limited spaces within cities, it
The City of the Future in 2050

will be possible to focus people's minds and create stronger

Architecture as Noah's Ark

communication between people and nature than if people
I envision the city of the future in 2050 as consisting of two

were in the great outdoors alone. I feel that there is huge

Architecture is kind of like Noah's Ark. In the same way thatelements. The first being villages that spring up within open

potential for cities that promote these kinds of uses for

Noah's Ark carried things from the past that were vital tospaces, like fields of shiitake mushrooms, and the second,

outdoor spaces.

the future, buildings are a kind of vessel carrying the region,

large skyscrapers that provide volume and support for thethe history and the culture into the next generation within

A Long-Term Vision for Urban Development

their structures of columns and walls. In this line of thinking,undergo a natural process of metabolism. Although it may

Building a city takes time, and by the time a city plan has

importance placed on this at the moment in Japan is a real

not be possible under existing construction laws, these

become a reality it is already outdated. This is why leaders

problem. And from the perspective of the preservation of

metabolic buildings may be temporary structures. Cities

must possess a long-term vision. When demands are madebuildings too, buildings from the past hold a message that isthat arise from the combination of these open " fields" ofon leaders without this vision, they respond with short-termeasy to read, but today's architecture neglects the message

temporary buildings with large, permanent structures will bemeasures. However, when looked at from the perspectivethat it will convey decades or centuries into the future.

the new model for urban development, and Japan will leadof a changed society decades down the track, it is likely that

By keeping in mind and treasuring the message we embed

the way in spreading this model to the rest of the world.

some of these issues are not the ones that most need to bein the buildings we make, and thinking as though we are

It would be good to be able to use a variety of natural

addressed immediately.

communicating with people decades or centuries into thematerials in these villages. Under current laws andI believe that a true leader is someone who can look at

future, I believe the development of cities and communities

regulations, in the city center the larger the building theshort-term needs as they arise, assess them from various

will become something that is a joy and a pleasure.

more difficult it is to use natural materials. However, large

perspectives within a framework that stretches overcity. Within the open spaces, a variety of mushroom-likearchitecture will grow, and as they develop the village willfrom the perspective of the creation of buildings the lack ofbuildings could be built to strict safety measures and theVillages That Spring Up Like Mushrooms

villages around these buildings could be made with natural

Cities can be thought of as agglomerations of villages.

In terms of sustainability, one tends to automatically think

The traditional definition of "village" included the concepts

of energy problems, but to introduce solar panels and otherof "community" and the connections between the people

measures will require a great deal of perseverance. On thematerials.

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Insightliving there. However, the modern village is a place that

other hand, it will be easy to address the issue of resource

possesses a sentimental attachment for a constantsustainability even at the level of individual homes andstream of people coming and going. These places haveshops. I believe that it would be good if everyone paid more

two key aspects: first, the freedom to come and go

attention to the issues of sustainability within their personal

unhindered as exemplified by the Internet age; and second,

sphere of influence.

a strengthening of relationships through real life, face-to-I also believe that the key issue from here on in will beface interaction for those people sharing these sentimental

redesigning outdoor spaces. The focus of 20th Century

attachments.

urban design centered on creating enclosed indoor spaces

An agglomeration of large buildings is not a village-likeand regulated environmental conditions with air-conditioning

space. These kinds of architectural conglomerations are notand other control mechanisms. However, from an energy

designed for people, rather they begin to take on a logic

perspective outdoor spaces are more advantageous, and theInsight7

Syuhei Hasado

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Insight

M as t e r P las t e r C r af t smanSyuhei Hasado, master plaster craftsman and creator

In cities of the future, the vegetation should not be tulips,of signature earthen walls, has a unique dialogue withroses, or other introduced species but wild plants that are

nature through his clay work. He shared with us his

native to the local area. In Hadatakayama where I live, aperspectives on the symbiosis between humans andprofusion of flowers, such as Adonis blossoms, dogtoothnature that will make up the cities of 2050.

violets, and Maianthemum, bloom with the seasons inalternation. I believe that this kind of plant biodiversity

Coexistence of the Strong and the Softand abundance in conjunction with the four seasons isparticular to Japan. There are no unwanted plants, each

Tokyo today is a landscape of iron, glass, polished stone,

grass no matter how small has a name, and if you looksteel and plastic. Surfaces are completely smooth, andclosely each is beautiful.

are mostly made of rigid materials that glitter and shine.

The earth I work with on a daily basis is the same. There is

Of course, these are the wonderful materials that createdno such thing as dirty earth on our planet. When one thinks

the cities of the 20th Century. However, the light that is

like this, manicured lawns and neatly finished walls are farreflected from these impenetrable surfaces is direct andless appealing than a garden of wild grasses, or earthen

sharp. This light is not suitable for spaces where people

walls with their unique expressions.

spend much of their time.

develop something in the present with care and attention,

On the other hand, gentle architectural elements with

we must look at both the 1,000 years gone past that has

If I Were to Build the City of 2050…

The Plaster Craftsman, Water, Earth and Lightrough surfaces, such as earthen walls, reflect soft lightcultivated it and the 1,000 years in the future that will nurture

helping to calm the soul and enhance the sense of open

If I were to build the city of 2050, I would first build a huge

it. Tokyo, which is blessed with the gifts of the seasons andearth and light is encompassed within the sphere of thespace. However, these kinds of natural materials areconcrete wall and on top of this create a gorgeous show

culture, should lead the way in bringing the concept of thisplaster craftsman, including growing plants and laying

not strong enough for many purposes. I believe cities ofwindow. A wide earthen embankment would spread out

style of city to the rest of the world.

the future that combine strong, stiff materials with softfrom this wall, with wild grasses blooming there in profusion.

materials found in nature will be able to create communities

Here, people could walk along the top of the wall, enjoyingthat benefit from the complementary features of both.

the city-life delights of window-shopping, while others could

I believe that anything that comes into contact with water,stones. Nearly everything on the surface of the Earth ismade with water, earth and light. These things made with

A City Where Time Flows Beautifully and Abundantly

water, earth and light become scenery, scenery is nature,
which is the Earth. In this sense, the plaster craftsman could

lie along the embankment enjoying the natural surroundings.

We should also consider cities that evolve over time. At

I also believe we must pay attention to the process ofpresent, much of the stone used for paving in Japan is

be said to be the person who is closest to the Earth.
This kind of thinking and the earthen walls I build are labeledcreating the city. It is important to not just build beautiful

imported granite from overseas, but this granite is hardas innovative and modern. However, if this becomes the

structures but also to use beautiful processes to do so.

and does not wear easily. If we were to use soft, Japanesetraditional way of thought in the future and a part of theIt makes me angry to think of people who champion thestone in places where large numbers of people walked, as

plaster craftsman's history then I am nothing more than justcreation of "green areas" by using bulldozers to flatten

they passed they would wear away the stone. Just as watera modern plaster craftsman. A craftsman who has inherited

precious trees and vegetation, excavating the earth, rootsin a river wears down stone, the energy from passersby

traditional arts can not be honored in memory on the walls ofand all, covering the exposed soil in protective sheeting, andwears down stone enabling one to feel the passage of time.

an art gallery, for if he or she is merely honored in memory

finally replanting vegetation that has been raised in a nursery.

Then, if this material that had been nurtured by the people

then the traditional craftsmanship skills will be lost forever.

To me, nature comes first, then the buildings. This is why wein the city were to be washed down with water, what a

As a modern plaster craftsman inheriting the traditional

first need to grow the plants and then build the structures.

glorious sight that would be.

crafts, I hope to clear the way for future generations ofI think it is clear that no one will want to litter in a beautiful

Why not change our way of thinking from a city that once

plaster craftsmen by building on the traditional craftsman's

city with flowers in bloom and a city that is beautiful all thebuilt lasts 1,000 years to a city that changes over time? If weskills and creating a link with the future. In the same way,

way down through the development process is, in my mind,

think this way, then I believe the materials we use and theit might be better if we thought of urban development as

the most genuinely beautiful city.

way we build the city will change too.

creating new traditions for the future. Then it would be

A vision of 1,000 years is not all about looking into the future.

easier to accept change in a positive way and create a city

I believe it is also about looking backwards and talking aboutthat evolves over time.

the history of the area in the 1,000 years up to the present,by recognizing and planting locally native vegetation, andapplying traditional crafts to the modern age. In order to

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Insight

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9

Hikaru Kobayashi

Insight

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D i r e c t o r- G e n e r al , Env i r o nm e n tal P o l i cy B ur e au, Mini s t ry o f t h e Env ir o nm e n t

Hikaru Kobayashi, Director-General of the Environmental

raise awareness of environmental issues through the home

In order to increase the adoption of these programs andPolicy Bureau at the Japanese Ministry of theenvironment. For children and the elderly, a lack of knowledge

improve the environmental friendliness of homes, we

Environment (MoE), lives an environmentally friendly

and awareness, and differences in physical capabilities, canneed a system that can match home owners wishing tolifestyle in an "eco-house." Starting with homes andlead to energy inefficiency in the home. So, it is important tobuild or refurbish an eco-house, with architects who are

cities, he discussed his vision of sustainability for theensure that buildings evolve to remove these intergenerational

knowledgeable in this field. We also need to establish

planet and how that will define cities in 2050.
Life in an Eco-House

gaps in environmental friendliness. For example, if the heating

environmental performance standards and provide support

in the home is not effective, the system may prompt you tofor organizations to meet these standards.

check if the window is open. Systems that forecast human

It is easy to implement restrictions or bans, but providing

error and habits will play an important role in this.
I have been living in an eco-house for around 10 years
now. I rebuilt my house and added solar heating, solar

Support from the National and Local Governments

panels, airtight sealing, insulation and natural materials,

10

support for good projects is more difficult. In addition, eachhouse has unique environmental factors such as sunlightand local breezes so it is impossible to create universally
applicable rules. There are many opportunities for specialists

as well as systems to use rainwater and bath drainage

Low-energy technologies continue to improve, and recently

to take the lead in providing advice on the creation ofwater. Of course, it is impossible to become sustainable

there has been an increase in the number of programs

standards, particularly in areas such as overall CO2 emissions

focusing on fuel economy regulations alone will not be
sufficient. I believe that town planning and architecture injust by making houses more environmentally friendly.

providing assistance for refurbishments and other support.

or energy loads per square meter, or ranking annual lighting,

However, CO2 emissions from homes continue to increase

There are now a variety of subsidy schemes such as MoE's

heating and water utility costs for average family homes.

so I believe that even small solutions are a good start

Regional Council of Businesses for the Promotion of theto creating a sustainable planet. As people get used to

Implementation of Household Devices, and the Ministry

the future will increasingly have to take into account theenvironment.

Creating Sustainable Cities
Potential to Change the Whole Planet

something they become more demanding, and whereasof Economy, Trade and Industry's project to promote theinitially one might be satisfied with an eco-heating system,

introduction of highly efficient energy systems. In addition,

In 2007, MoE installed internal resin sash windows. The

after a while this becomes a matter-of-fact solution andthere is a five-year, low-tax loan system for low-energy

heat insulation achieved as a result of this means that if theEach city is like a miniature planet. As miniaturized versions

one begins to think about ways to create a more enjoyablerefurbishments, and the national and local governments arebuilding is heated on Monday morning, the heat is retainedof the Earth, I believe commercial districts in the cities of thehome environment.

implementing a variety of other programs which we hopeand there is no need for further heating for the rest of the

future should not just have office buildings, they should also

Recently, there has been much discussion about how toeveryone will take advantage of.

week, greatly reducing air-conditioning expenses. In addition,

have stores, schools, parks and other amenities necessary

taxi use has been cut by half at the ministry as a result offor daily life. This is because, as miniaturized versions,Insight

initiatives to promote ride-sharing by staff members taking

each city is like a home that contains people, the economy,

taxis, and by introducing a system where pre-authorization

lifestyles and greenery in one condensed space.

is required and reimbursement is paid after the fact.

In OMY, it is important that building owners and workers

However, there are limits to how far CO2 can be reduced

participate in the urban development debate. It is easy towith these kinds of measures for individual organizations ortalk about area management in textbooks, but difficult to put

buildings. We need to start implementing solutions on larger

into practice. I think it is useful to look at places where thesescales, such as the use of waste heat from city blocks, andkinds of systems have come into being spontaneously.

collaborating on projects that reach across area boundaries.

Programs such as the hybrid Marunouchi Shuttle Bus,

It is essential for us to step up to the challenge of

which traverses the district, the Uchimizu (Water Sprinkling)increasingly difficult tasks as time progresses. Until

Project, and the rubbish reduction program run by Office

now, environmental laws have focused on regulating the

Chonai-kai are all effective because they were developed byenvironmental performance of facilities and other micro-

the whole community.

management systems. However, there has been no

As demand changes, supply changes to match. If there

importance placed on building structures and cities. In orderis strong demand for green products and services, theto reduce CO2 emissions and create sustainable cities, we

products and services supplied will become greener and themust ensure there are environmental laws that focus on

structure of society will begin to change. Change starts withlarge-scale restructuring by encouraging compact cities withlocal activities around the house and in your personal sphereeasily accessible public transportation and other measures.

of influence, and these actions will start to change the world

For example, in the rapidly developing field of automobiles,

at large.

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11

VIsIonThe OMY Vision of the Future
Our vision for sustainability, founded on symbiosis between the city and its environment.

the oMy environmental Vision

the 8 Pillars of the city Vision●

A city that changes with knowledge.

In May 2007, OMY published the report "Towards the City of●

A city that looks after its health.

the Future: The OMY Environmental Vision," which promoted●

A community that acts together to address global issues.

"A vision of a vibrant and lively city for 1,000 years and●A city that places great importance on nature and living
things.

more." In it, we announced both a long-term, broad-scalevision for designing a model sustainable city in symbiosis●

A city that spreads ripples of hope to the world.

with its environment and a declaration for the revitalization●

A city that fulfils its responsibility to other regions.

of the OMY District. In creating this vision, we obtained●

A city that adapts to the times.

feedback from a variety of OMY stakeholders, and created●

A city where everybody can live in safety and comfort.

a research committee based on participation from a numberof experts and thinktanks with Tomonari Yashiro – Director

A roadmap Based on Nine Policies

at the Institute of Industrial Science, the University of Tokyo

1 Sensing, storage and application of environmental data.

– leading as chairman.

2 Activities and information that extend beyond the OMYDistrict.

In addition to specifying eight pillars within the overall
vision for the future, the report detailed nine policies to act
as a roadmap and guide. We intend to promote a plan forsustainable urban development based on the roadmap andvision outlined in the OMY Environmental Vision.

3 Construction of an environmental and energy
management system.
4 Creation of new transport and logistics systems with low
environmental impacts.
5 Revitalizing the "Water City" with bioregion drainage
systems.
6 Systematic use of outdoor public spaces.
7 Multistage waste reuse systems.
8 Mitigating environmental impacts from, and reducing
vulnerability to, major disasters.
9 Creating and developing new environmental businesses.

The PDF version of the summary booklet, the OMY
Environmental Vision, can be downloaded at the URL below.
Towards the City of the Future:
The OMY Environmental Vision

http://www.ecozzeria.jp/english/
V ision13

VIsIonCOMMITMENT FROM THE TOP

Initiatives to Realize a Sustainable City
A declaration for the future from the head of the OMY District Redevelopment Project Council.

Looking Back on Fiscal 2008
The world has been turned upside down by the collapse

as not just a model for other domestic cities but also forof this, we will be working to improve universal designthat supply OMY with resources, as a result of resource

cities overseas. As a showcase environmental city, we will

for buildings, expand aboveground and undergroundextraction or production processes. In this case, it may becontinue to demonstrate to the world the concept of a city inpedestrian networks, increase shuttle bus and other public

possible to change these processes so that they have less
impact, using the know-how of the various companies in theof the US housing bubble in 2007 and the resulting global

symbiosis with its environment.

transportation services, and engage in other programs

financial crisis. In the midst of this once-in-a-hundred-

Furthermore, in September 2008, we clarified our programs

designed to improve accessibility in the city for all people.

OMY District. A large amount of timber is used for building

years crisis, investment in the OMY area is also down.

for sustainable development in OMY with the revised report

Taking into account these kinds of social and environmental

materials and paper in OMY. By choosing wood from

Furthermore, as the world and Japan head down the road

City Development Guidelines 2008. These guidelines focus

issues from a broad perspective, we believe that thesources that take into account environmental concerns, we
can contribute to regional forest management systems.

to becoming mature societies, not every city will be able tonot only on the redevelopment of buildings and infrastructureurban structure of OMY in the future should be a highly

grow as we have.

but also on increasing people's awareness, improving theconvenient, compact city, with all the necessary facilities

The OMY community is already involved in joint projects

Even within this kind of environment, OMY will continue

work-life balance and CSR programs at businesses, andgathered together in a central location.

such as the forest management program in the Asama-

to push forward with its highly competitive strength as aother area management programs within the district.

What kind of facilities does the city need to have? What kind

Sanroku area, and nature programs for office workers inof personality will it possess? Over the next few years, we

Hokuto City, Yamanashi Prefecture. In the future, we will becity that is chosen by the world. One of the reasons forthis is the boost provided by our strong community social

A city that Adapts to the times

responsibility (CSR) program. On the environmental front, inwill need to find answers to these questions and how best

working to address issues such as rural decline and urban-

to share services with surrounding areas.

rural income disparities as public opinion requires.

particular, OMY is said to be a world leading business center

The OMY community has continued to respond to changes

in production efficiency thanks to our highly developedin the demands of each era and adapt to the times over a

In 2007, we created the OMY Environmental Vision as our

public transportation systems and energy efficiency.

span of 100 years since the Meiji period in Japan.

In the fiscal 2008 OMY CSR Report, we noted that

Evaluating the current era, we can see that one of the major

Modern society faces an increasing number of problems
such as climate change and income disparities. In order

A city that responds to the Demands of Society

vision for the future, and now we move into the "action"phase. In fiscal 2009, through a number of actions, we

financial institutions and investors analyzing investment

issues is the extreme price volatility of energy resources

prospects and global organizations that wish to establish asuch as oil and gas. In order to become a city that is able toto deal with these problems, it is important that eachpresence in an area are starting to place stronger emphasis

adapt to external changes in world affairs, it is essential toand every one of us takes responsibility and acts to do
whatever we can in our own neighborhoods. However, it

on environmental initiatives. To say that this is now aredesign the city's infrastructure. We believe it is importantprecondition for investment would not be going too far.

to proactively seek to introduce both natural energy sources

will not be possible for OMY to solve all of its problems

In America there has been both a change in presidents andand other energy sources not yet being utilized, in order toindependently because it is mutually interlinked witha new focus on economic revitalization based on investment

stabilize both cost and energy security. In the near futureand founded upon other regions. Therefore, being ablein environmentally friendly technologies and infrastructure.

we will be updating the area-wide climate control systems,

to respond to demands from society at large is also an

Japan is also placing strong importance on the environment,

which were ahead of their time, by increasing efficiency andand in fiscal 2008 the Japanese government selected

networkability to meet the needs of the next generation.

For example, there may be

Chiyoda City, including OMY, as 1 of 13 "Environmental

Moving forward, Japan's population will continue to bothsignificant impacts on

Model Cities." This means that OMY is expected to act

decrease in numbers and increase in age. In anticipation

biodiversity in areas

important part of city planning.

continue to pursue our goal of creating a sustainable city.

Toshio Nagashima
Secretary General
Otemachi-Marunouchi-Yurakucho
District Redevelopment ProjectCouncil

ActionCSR Actions in Fiscal 2008
An overview of major actions undertaken in fiscal 2008 in the pursuit of our environmental vision.

Overview of CSR Actions

such as yoga, running, comic haiku, rakugo (traditional Japanese

In order to improve the sustainability of the city, we created the

comedy) and zen meditation were held in the morning at nine

OMY Environmental Vision in cooperation with local citizens

locations in the OMY area, including Ecozzeria and Nippon

and have launched a range of programs in various fields. For

Broadcasting System's Imagine Studio. Other programs included

example, we have launched programs such as the rooftop

the Neo Stall Village at Tokyo International Forum, Morning

greening project on the "hard" side and environmental events andConcerts at the Tokyo Sankei Building, and golf fashion shows

seminars on the "soft" side, as well as revising the city planningand kimono seminars at Marunouchi oazo. In total, around 26,000

guidelines and carrying out research into environmental policies

people participated in the events at the spring and autumn

and technologies. Here we detail the CSR actions carried out in

expos, including 1,900 participants in paid events. These events

fiscal 2008, within the 8 pillars for the city vision outlined in thealso provided momentum to environmental activities including a

OMY Environmental Vision.

tie-up with OMY Eco Points and recycling of cell phones.

A City That Changes With Knowledge

3	Raising Awareness About Environmental Issues With

1	Publication of the City-planning Guidelines 2008 as
Part of Periodic Reviews of the City Planning Rules

Physical Activities Including the Uchimizu Project and
Eco Kids Expeditions

The Uchimizu (Water Sprinkling) Project is centered around the

The Tokyo Metropolitan Government, Chiyoda City, East Japan

Japanese tradition of sprinkling water on the streets in order

Railway, and the Otemachi-Marunouchi-Yurakucho District

to alleviate the urban heat island effect. Around 1,900 people,

Redevelopment Project Council (the OMY Council) together form

mostly local business people, participated in the Uchimizu Project

the Advisory Committee on Otemachi-Marunouchi-Yurakucho

2008, which ran at four locations in the OMY area between

Area Development (the OMY Committee). In September 2008,

August 1 and August 11. This project, which put Japan's cultural

the OMY Committee published the Otemachi-Marunouchi-

heritage in the city into action, used gray water which was

Yurakucho District City Development Guidelines 2008. This isreclaimed from sources in the OMY area such as bathwater,

the second time these guidelines, voluntarily produced concreterainwater and condensation from air-conditioners. In addition topolicies for the promotion of urban development, have beencollecting data on atmospheric temperature changes at various

revised since they were first released in March 2000. The

locations in the OMY area, a website for mobile phones calledcurrent revisions take into account progress in redevelopment

Uchimizu-kansoku was set up, which allowed participants toand urban regeneration, and the current state of environmental

report subjective impressions of temperature change.

issues such as climate change.

Another project run in August 2008 was the Eco Kids Expedition
series, which allowed children to learn about global climate

OTEMACHI MARUNOUCHI YURAKUCHO
ĝý?@JCAGRWýࢡǤǑϨ஗ࣵǵ߾ЕǕȘлýĝ৫޺੮Ăҽǻ୞Ăරќ੮਱քȋǮǲǜȗȬȤɉɩȤɳ0..6●

The three-year update of the revised City

Development Guidelines 2008, published thisyear.

change and natural resource cycles in a fun way throughactivities in the city. Including the special winter program, thisseries of eight Eco Kids Expeditions brought in 454 children andtheir parents over 12 days of practical activities to learn about theenvironment in the OMY area.

ಳࣶ0.உƙ‫ר‬৫޺੮Ăҽǻ୞Ăරќ੮਱քȋǮǲǜȗ‫ڽ‬ਮЕ●

A number of yukata (lightsummer kimono) can be seen at
an uchimizu water sprinkling on

2	Combining Energy Efficiency With Morning Lifestyles at
the Spring & Autumn Morning Expo in Marunouchi

Marunouchi's Naka-dori (Street),
August 1, to welcome then ViceMinister of the Environment, Ikuzo
Sakurai.

In November 2006, the first Morning Expo was held. The expo
is designed to promote morning lifestyles and is held every yearin spring and autumn. In 2008, a number of physical programs

Action17

ActionA City That Looks After Its HealthIn addition, registered Suica club members can earn eco-points

addition to promoting more effective city revitalization activities.

4 Environmental Monitoring and Visualizationfrom purchases when shopping or at environmental events andIn 2008, the OMY Council celebrated its 20th anniversary. In

collaboration with the OMY Council, received an honorable

exchange these eco-points for eco-products, or contribute tohonor of this occasion, the Council held exhibitions highlighting

mention in the 12th Environmental Communication Awards.

Digital Stevenson screens with meteorological instruments haveand invest in environmental programs from a range of options.

current activities and its progress over the last 20 years at Gyoko-

been set up to measure atmospheric data in real time at four

In autumn, this system was used in the stamp rally at the "Eatdori Underground Gallery and Marucube, and conducted a mobile

locations in the OMY area. This data can be viewed on multi-

Japan in Marunouchi" festival, and the All-You-Can-Gather Koiwai

rally game. At the same time, a symposium was held with akeynote speech by Shigeru Ito, Professor by Special Appointment

CSR Report 2008, produced by the Ecozzeria Association in

A City That Places Great Importanceon Nature and Living Things

touch screens located at Ecozzeria on the 10th floor of the Shin-

Potato Festival for members.

Marunouchi Building. The screens create visuals to display theCurrently, the OMY Eco Point Executive Committee is beingat Waseda University, on the topic of "Realizing a Low-Carbon

effectiveness of urban heat island measures. These visualizationsorganized, with a view to implementing a fully operational eco-

Society Through City Planning." In addition, there was a panel

The Nature Info Plaza Marunouchi Saezurikan, located on the firstare helpful for urban planning incorporating wind corridors.

point system in autumn of 2009.

discussion with five experts on "OMY Urban Development andfloor of the Shin-Yurakucho Building, was created by Mitsubishi

We will continue to establish additional monitoring points, with

Planning With Citizen Participation," led by Professor Shigenori

Estate Co., Ltd. as a place in the city where everyone can learn,

three more points scheduled to be set up in fiscal 2009, and6	Greening the City Lights With the Green Power Campaign

Kobayashi, Tokyo City University. The discussions at the

The OMY area has a variety of lighting displays during the year,

think, experience and feel closer to nature. In this ever-moremonitor and analyze the data.

symposium focused on the necessary qualities for the area toconvenient society, many of us forget the natural rhythms of the

9 Nature Info Plaza Marunouchi Saezurikan

including around Christmas and Valentine's Day. The Greenact as a showcase of environmental management to Japan andPower Campaign encourages the adoption of green power

Earth. The plaza is part of Mitsubishi Estate's greater program

the world, and the need to look at and engage in environmental

through the purchase of green energy certificates by individuals,of contributions to society and provides business people andmeteorological instruments haveactivities not just from the viewpoint of contributions to society

been set up at various locations inbusinesses and the city. The organizers of lighting displays

visitors with the opportunity to occasionally stop and listen to

but also from the perspective of business activities.

the beat of nature.

●

Digital Stevenson screens with

the OMY area. Visitors to Ecozzeria
can see visuals of the data on thispurchase these green energy certificates and, in addition, visitors

touchscreen.

to the displays can purchase small-lot certificates for 100 yen●

each with certain products and services.

Katsuda, Manabu Akaike, Junko

In 2008, displays included Marunouchi Illumination 2008, Kouto

Suzuki and Toshio Nagashima

Every month in the exhibition gallery, displays are held for nature

Tokyo: Lightopia 2008, Harmonia '08-'09 TIF Light and Sound
Harmony, the Yurakucho Marui Christmas Illumination, andTomoyo Nonaka, Mitsuyoshi

environmental groups active in the field and there are a variety

on area management andof related seminars and events. These displays present a variety

environmental symbiosis.

of different perspectives on the natural environment and enable

5	Encouraging Eco-Action in Everyday Life With OMY Eco

number of individuals and businesses that prepared products andPointsThe OMY Eco Point program uses the Suica system, electronic

visitors. Stores participating in the Eco Point program donate 1%of sales of food and other products charged to Suica cards tohumans and nature.
In addition, a number of field events are held in the Marunouchi

were purchased thanks to the participation and assistance of aservices, special restaurant menus, environmental tours, special
live concerts and other activities.

area. The Imperial Palace Eastern Garden Nature Tour, which

8	Watching and Creating Urban Environmental Programs at

was held nine times in fiscal 2008, is of particular note andattracted around 470 participants of various backgrounds.

Ecozzeria

money used in the Tokyo transportation network, to increase
the environmental awareness of OMY business people anda deeper understanding of the importance of the links between

was 45,300 kWh, which was all purchased with green energy
certificates. In addition, a total of 2,500 green energy certificateswith different themes are presented in collaboration withengage in a panel discussion

Sparkling Christmas. For these five events, the total energy use

A Community That Acts Together
to Address Global Issues

and environmental conservation programs. Each month, displays●

A custom-made velotaxi

Ecozzeria was established in May 2007 as a strategy base for●

The Ginza Honeybee Projectseminar, one of a variety ofglitters with solar-powered lights,

environmental symbiosis to promote environmental activities inreflecting the illumination from thethe OMY area. In fiscal 2008, around 11,200 people attended

surrounding lighting display.

over 550 events and seminars at Ecozzeria. In addition togroups in the aim of increasing

bringing environmental issues to the attention of a large number

people's connection to nature.

an eco-fund, which is used to fund a range of other programs.

monthly events held with theparticipation of environmentalof people, these events stimulated vigorous debate about●

environmental programs in OMY.

A visitor uses the OMY Eco

Point system, which was used in aThis kind of information sharing and public education activities havestamp rally during the "Eat Japan inreceived strong approval and, in recognition of its environmental

Marunouchi" festival to link Tokyo
Station and Marucube.

7	Urban Development in Cooperation With Citizens: The
OMY Council's 20th Anniversary Symposium

The OMY Council has established an alliance of local property
owners and created a joint vision for the future with citizens, in

18

Actionprograms, the Ecozzeria Association (General Incorporated
Association: The Association for Creating Sustainability in Urban

A City That Spreads Ripples of Hope to the World

Development of the OMY District) has received a number of

10 A Model Environmental City to Act as a Leadingawards including the 10th Green Purchasing Award, as well as anaward for the creation of environmental value in the 7th Japan
Environmental Management Award. In addition, the OMY

Example for the WorldIn January 2009, Chiyoda City, which OMY is part of, wasAction19

Actionselected by the nation as an Environmental Model City. These

speech by Ecozzeria Association Chairman Shigeru Ito, Ervinenvironmental model cities will be taking on the challenge of

Laszlo gave the keynote speech on the challenge of creating aputting into action pioneering programs to achieve a low-carbon

sustainable civilization. In addition to being a philosopher, Laszlo

society and act as a model for Japan and the rest of the world.

is founder and president of the Club of Budapest International

A total of 13 cities were selected in Japan and Chiyoda City wasFoundation, which is renowned for bringing together global

A City That Fulfils Its Responsibility
to Other Regions

13 Experiencing Food and Cooking From a Variety ofRegions at the Eat Japan in Marunouchi Festival

Forest and using the tax system in a tie-up with people's
hometowns to foster CO2 reduction measures; measures topromote safety and comfort such as the use of cable television
to construct a second communications network, and thecreation of a reciprocal disaster prevention support system

the only area selected in the Tokyo Metropolitan Area. A number

thought leaders. Laszlo pointed out the importance of

The key to solving Japan's food problems lies in the city. Inof relevant government agencies are acting in cooperation

understanding that we are all part of the Earth and the Universe,

October 2008, the Eat Japan in Marunouchi festival was held

based on the Japanese terrestrial digital broadcasting service forand providing support in order to help realize the goals of theand active participants for establishing the future of the planet.

to further and support the goals and objectives of the OMY

mobile devices known as 1 SEG; and, mutual exchanges throughenvironmental action plan created by the local government.

Following the keynote speech, the Ecozzeria production teamcommunity and the Food Action Nippon Project, organized byenvironmental activity tours and other programs. In addition,

Within the Chiyoda City plan, the OMY area is to become angave presentations and panel discussions on topics including

the Ministry of Agriculture, Forestry and Fisheries (MAFF), toworkshops are held where citizens from Komoro and businessenvironmentally symbiotic business center and a model for

urban design and practical environmental communication.

encourage increased food production self-sufficiency in Japan.

people from the OMY area can meet face to face.

climate change prevention measures in cities. Specifically, action
will be taken to improve energy efficiency across the board●

Tomoyo Nonaka interviews

Professor Ervin Laszlo whowith measures such as increasing the rate of implementation of

discusses expectations for OMY's

A number of symposiums and talk shows were held on the topic

The Sky and Earth Project is a program set up by Mitsubishi

of food with Agriculture, Forestry and Fisheries Minister Shigeru

Estate in Hokuto City, Yamanashi Prefecture. The project is

Ishiba in attendance, and a variety of participants. In addition,

designed to allow people from urban areas to get to know

there was a market, which brought together producers from allabout issues and local circumstances in rural areas, and foster

waste heat. Other projects include the creation of wind corridors

over Japan who were recommended by chefs from restaurants

energetic growth in both rural and urban regions. Specificbetween Tokyo Bay and the Imperial Palace with open spacesin the OMY area. At the market, there were a number of menus

activities include agriculture and forestry programs, and naturearea-wide climate control systems and use of currently unused

initiatives.

and tree-lined streets, the construction of a green logistics

on display that used domestic produce in abundance, and it

tours for children and their parents run in conjunction with thesystem, and the introduction of clean energy at Tokyo Station.

provided an excellent opportunity to hear direct feedback about

NPO Egao Tsunagete ("Bringing Smiling Faces Together").

Research on the implementation of these projects was

personal opinions regarding food and agriculture.

conducted by the Leading Urban Environmental Creation

The Eat Japan in Marunouchi festival provided a platform to

Promotion Project, with the assistance of scholars, OMY area

launch the Marunouchi Chef's Club, an international network

energy infrastructure company employees, the Ministry of Land,
Infrastructure and Transport and Tourism (MLIT), the Tokyo
Metropolitan Government, and Chiyoda City, with the main focus
on increasing the effectiveness of area-wide climate control
systems.

12 Proposals for Eco-Lifestyles and Workstyles at
SoulSwitch in Marunouchi

SoulSwitch in Marunouchi, an event that presented proposals
for green life- and work-styles, was held between July 30 andAugust 3, 2008. In addition to a symposium led by Tadao Ando,●

While acting as

Takeshi Yourou and Nobuyuki Idei, live discussions, workshops

a model for urban

and exhibitions were held covering topics in 10 categories

climate change

including work, food, communication and family. At the same

counter-measures,time, there was a live music show at Tokyo International Forum

Chiyoda City aims forsynergies between

where the artists presented messages about the environment to

the environment andthe audience.

the economy.
●OMY Council Chairman Takeshi

Fukuzawa receives the Cool Biz ofof chefs dedicated to disseminating food education aroundthe globe. It also provided the impetus to launch the firstannual Tokyo Maru-Chef Marché 2009, a market for the saleof domestic produce, in February 2009.

14 B ringing People Face to Face With Regional Areas

Through the Asama-Sanroku Revival Project, and the
Sky and Earth Projectof environmental activities in the11	Discussing the Philosophy of a Pioneering City at the

Marunouchi Club for Global Sustainability Symposium

In October 2008, an opening symposium accompanying theinauguration of the Marunouchi Club for Global Sustainability
was held at the Marunouchi Building Hall. The Marunouchi Clubfor Global Sustainability is a research network for environmental
issues supported by collaborating businesses. After a welcome

ActionA City Where Everybody Can Livein Safety and Comfort

15 A ctivities of the Tokyo Station Neighborhood Disaster

Watch and the Safety and Comfort Urban Development
Research Council

The OMY Council has established a Safety and Comfort
Urban Development Research Council (the Research Council),which holds regular meetings. The Research Council works incollaboration with the Tokyo Station Neighborhood Disaster

Regional cooperation projects started with the concept ofWatch (Regional Cooperation Council). These citizens groups

successfully linking together cities and rural areas. One suchcarry out a variety of activities for the prevention of disasters

project, the Asama-Sanroku Revival Project, is based on a

including research and data collection as part of a system ofcollaboration between areas surrounding Tokyo Station andreadiness for emergencies in the city.

cities such as Komoro City, Nagano Prefecture, in the Asama-

In fiscal 2008, participatory workshops and practical training

Sanroku area. Some programs within this project include: thesimulations were held at the time of the ordinary general meeting.
The Research Council also provided administrative support for thethe Year Award 2008 in recognition

20

establishment of the Tokyo-Marunouchi Earth Environment●

Business people from the

OMY area such as SoulSwitch in

OMY area take part in a forest

Marunouchi.

management program.

disaster evacuation simulation carried out by the Central Disaster
Prevention Council's expert examination committee, carried out
research on the construction plan of a secondary communications
network in case of disaster, and provided information and publicawareness services regarding measures for dealing with newstrains of influenza and other risk management. Furthermore theCouncil engaged in anti-terrorist training and carried out regionalsafety patrols during the G8 Hokkaido Toyako Summit.

Action21

ActIonA city that Adapts to the times

Two of the projects, on the Shin-Tokyo and Shin-Yurakucho

16 Urban heat island Prevention Measuresbuildings, were implementations of the winning ideas from

From fiscal 2007, the OMY Council has participated in thea collaboration between the OMY Council and the Rooftop

Ministry of the Environment's pilot project for Cool City central

Research and Development Organization, a non-profit

zones. In fiscal 2008, the second year of the project, theorganization (NPO).

following six projects were carried out.

the Rooftop Greening Ideas Competition run in fiscal 2007,●

Shin-Tokyo Building: Rooftop greening.

17 Wind corridors●

Shin-Yurakucho Building: Rooftop greening.

On the Yaesu Exit side of Tokyo Station, the Daimaru●

Otemachi Area First Redevelopment: Rooftop greening and

Department Store has moved into the newly completed

●

●

●

farming.

GranTokyo North Tower and the former Daimaru building is

Otemachi Area First Redevelopment: High solar-reflectancenow being dismantled. Once this has been completed, a wind

water-proofing, Nikkei Building.

corridor from the ocean through Yaesu-dori (Street) and Gyoko-

Marunouchi Park Building: Rooftop greening; water-retentive

dori (Street) will be established. It is expected that the creation

paving; open space greening and addition of waterscapes; and,of this wind corridor will mitigate the effects of the urban heathigh-reflectance surface coatings.

island effect.

Tokyo International Forum: Windowpane shielding film.

18 Metroad Marunouchi eco-Mobility and Green Logistics

Cool air from the Imperial Palace grounds

trialsoMy event calendar 2008
A variety of events happen throughout the year in the

an environment where people who would not normally meet

OMY area celebrating the changes of seasons, art, thehave a chance to mingle, as well as providing people with anenvironment, sports and other themes. These events serve

opportunity to rediscover the magic of the city.

to bring together local business people and visitors, creating

Apr.

Marunouchi Art Weeks 2008 / Tokiwabashi Park Cherry Blossom Festival / Spring Morning Expo in Marunouchi
Marunouchi Flower Weeks 2008 / Marunouchi Genki Culture ProjectMay

La Folle Journee au Japon (Days of Enthusiasm in Japan) music festival 2008 / New stops added for the Marunouchi Shuttle and Hibiya
Bus services / World Fair Trade Day 2008 / Eiichiro Sakata photography exhibition "Love Call – Portrait of an Era," celebrating the 20th
anniversary of the launch of AERA magazine / "Trickster" Bicycle Sprint Grand Prix in Marunouchi / 15th Heaven Artist Project

June

Blue Clover Campaign, Father's Day special event / Shikoku Big Summer Festival / 1st Marunouchi Proficiency ExamJuly

Maiko entertainment, Marunouchi Building / New York Symphonic Ensemble, Marunouchi Special Concert / OMY CSR Report 2008
published / OMY Council's 20th Anniversary exhibition and symposium / SoulSwitch in Marunouchi / OMY Internship 2008

Aug.

Uchimizu (Water Sprinkling) Project 2008 / Eco Kids Explorers 2008 / Japan-China Photography Cultural Exchange Council exhibition"2008 China" / Marunouchi Softball Competition / Sky and Earth Project: Nature tours for children and their parents / Chinesecontemporary art exhibition "Chinese Dream in Marunouchi" / Marunouchi Kids Festa 2008 / Tokyo Jazz 2008

Sep.

Cow Parade Tokyo Marunouchi 2008 / Nihonbashi River Cleanup / Rural Village Revival Fair 2008
Autumn Morning Expo in Marunouchi

Oct.

Marunouchi Earth Environment Club Opening Symposium / Tokyo University of the Arts "Arts in Tokyo Marunouchi" / OMY Council
wins Cool Biz of the Year "Team Cool Biz" Award / Tokyo Marunouchi Street Stadium / Pink Ribbon Festival 2008: Smile Walk, andscreening of "Mayu: Kokoro no hoshi" / Chiyoda Edo Festival 2008 / Through Diplomats' Eyes Japan 2008 / City Tourism Seminar /Asama-Sanroku Revival Project workshop / Eat Japan in Marunouchi / Maruouchi Nakadori Gardening Show 2008 / 16th Heaven Artist
Project / Sky and Earth Project: Forest tour

Nov.

Nihonbashi River Cleanup / Sky and Earth Project: Forest management tour / Think of Tomorrow's Planet: Realizing Harmony inMarunouchi / Planting bulbs in Tokiwabashi Park / Illumination 2008, Marunouchi / Harmonia '08-'09 TIF Light and Sound Harmony /Yurakucho Marui Christmas Illumination / Felissimo Christmas Archives Museum Collection exhibition

Dec.

Sparkling Christmas / Neighbors' Day / Kouto Tokyo: Lightopia 2008 / Tokyo Marunouchi Gala Concert 2008
Tokiwabashi Bamboo Lanterns

Jan.

Marunouchi house Meets Mie / Tokyo Marunouchi Earth Environment Forest: Forestry tour

Feb.

Tokyo Maru-Chef Marché / Metroad Marunouchi / Great Dinosaurs Exhibition in Tokyo Marunouchi

Mar.

Marunouchi Bunkasai (Culture Festival) 2009 / Mitsubishi Estate & Suono Dolce with Yuming in Marunouchi
Tokyo Marunouchi Tulip Fair

Metroad Marunouchi involves experimental projects designed
to realize a low-carbon, safe and appealing community. Trial

Cool air draft

programs organized by the Smart Road Space Use Shakai-Jikken
Executive Committee were carried out between February 9
and 22, 2009. These eco-mobility program trials included multilocation rent-a-cycles, community taxi and car-sharing services
using Mitsubishi Motors i-MiEV electric cars, the expansionof the Marunouchi Shuttle Bus service, and a green logistics
Strong, high elevation
south-easterly winds●

system employing velotaxis within the area known as velogi (aSea breezes close to the groundcombination of "velotaxi" and "logistics").

Urban heat island mitigation measures in Otemachi-Marunouchi-Yurakucho.
Areas where roads have been laid with water-retentive pavements.
Areas where greening of rooftops and wall surfaces, and roadside tree planting has been
carried out.

●

Electric vehicles, like this i-MiEV,

and rent-a-cycles in the area

Areas where pilot projects for Cool City central zones were completed in fiscal 2008.

attracted lots of attention from

Planned areas where roads will be laid with water-retentive pavements.

visitors.

Areas where projects are planned for fiscal 2009.
Areas where projects are expected to be undertaken in the future.

●

Winning ideas from the Rooftop Greening Ideas Competition have been implemented

in buildings in the area. Left: The Shin-Yurakucho Building (greening redevelopment
conducted by Toho-Leo Co.). Right: The Shin-Tokyo Building (greening redevelopment
conducted by Tajima Ryokka Kouji Co., Ltd.).

22

ActionYear-round
activities

Oedo Antique Market / Ligare seminar / Mama Café / Earth University Advanced and Earth University Creative / Tokyo University
Relay seminar / Best Flea Market, Tokyo International Forum / Marunouchi Walking Guide / Marunouchi Café seminar / Marunouchi
Saezurikan nature seminars / A variety of other events

Action23

DIAlogue

The People of OMY
An introduction to the people with a stake in the OMY community.

oMy community Stakeholders未未未未未未未未未未未未未未未

Stakeholder Dialogue Policy未未未未未未未未未未未未未未未未未未未

A variety of stakeholders are involved in urban development

In order to refine its vision for the future, and roles andin the OMY community. In addition to stakeholders within

responsibilities, in 2007 the OMY community initiated a

the OMY area, such as land and property owners, local

process for receiving feedback from a number of experts

government, infrastructure developers, and tenants, there

and stakeholders on a regular basis.

are also a number of stakeholders that extend beyond theborders of OMY, such as employees, visitors, civil society,financial institutions, suppliers and other stakeholders.

First, we create an open space with as few restrictions
as possible where we can listen to the opinions of active
leaders in various fields on their visions for the future of

Each of these stakeholders within the OMY community is

the city and society at large. Up to now we have received

connected through an organic network and input from each

feedback from seven people. In addition, stakeholder'sgroup contributes to the decision-making process.

meetings are held where a number of stakeholders discussa narrower range of topics relating directly to sustainability
in the OMY area and the OMY community's roles andresponsibilities.
The OMY CSR report, both print and online, publishes
details of the feedback received from these experts andstakeholders in order to share this with members of the
OMY community.

oMy Stakeholders
oMy community

Links to Wider Society
The OMY area has divided
functional capabilities and so
it relies on relationships with

Tenants

Infrastructure
Developers

Employees

a number of other regions
and areas. The scope ofthese areas continues tospread around the world.
For this reason, the OMYLand Owners
Property Owners

Local
Government

Visitors

community must recognize its
dependence on other regions
and measure its footprint, orin other words its effects on
interconnected areas.

Civil Society

Financial
Institutions

Suppliers

Note: Civil society and financial institutions are also represented within the OMY community.

Dialogue25

D ia l o g u e

Dialogue With Stakeholders
Revisiting Perspectives of OMY Through Dialogue With Stakeholders

Feedback From Business Women About the OMY Area働

Energy and Mobility in the Future未来のエネルギーとモビリティ

OMY is an area where a variety of working people, visitors,

What kinds of technologies will need to be adopted toand travelers come and go. We asked four business womenensure sustainable urban development for the next 1,000

to give us their candid opinions on what is necessary toyears, and how should these be implemented? While looking

make the area a comfortable place for everyone from ato the future, we must also reflect on history. We asked fivewoman's perspective.

specialists in a variety of fields for their opinions on these(This discussion was held on April 3, 2009 at Ecozzeria, Marunouchi.)issues, with a particular focus on energy and mobility.
(This discussion was held on March 23, 2009 at Ecozzeria,
Marunouchi.)Feedback From Participants

Feedback From Participants

Mariko Kawaguchi

Shoko Murayama

Shunsuke Aoyama

Shunji Kishimura

Senior Analyst, Manager
Management Strategy Research Department
Daiwa Institute of Research Ltd.

Cultural Affairs Department, Nikkei Inc.

President
Environmental Planning Research InstituteRepresentative Director
Kishimura Industry Co.

"I want to create a system for electric cars

"On the one hand, OMY is very convenient
and the streets are well maintained. On
the other hand, the area is so artificial thatit leaves the impression nothing can be done to change it."
"When you think about things such as whether there are diaperchanging rooms in both men's and women's toilets, I feel that OMY
seems to be less a place to bring children and more of a space for
adults.""There aren't many escalators or elevators"In my opinion we can pursue either

in OMY. As Tokyo Station is so close,

the option to decrease energy use by

whereby we can charge cars using solar

there are a lot of people on business trips

introducing electric cars and hybrids, orenergy and prices for the energy used do not

to change energy consumption patterns

increase."and other people who have heavy luggage.
I think the area would be more convenient if more attention wasby promoting walking and other alternative modes of transport.

paid to these people."

How we implement these options in urban development is where"I sometimes hear from mothers that the wheels of strollers gettechnology will play a large role."

stuck on the streets, and that there aren't enough elevators so it ishard to get in and out of places with a stroller."

Naomi Tofukuji

Tomoe Yamashita

COO, Japan Pacific Century Group
Director, OMY Area Management Council (NPO)Manager, Marunouchi Branch, Tipness Limited"There are so many underground"I think this area has changed a lot overpassageways in OMY, it is easy to get

the last ten years. The city has become

lost. Aboveground it is easy to knowmuch more attractive, and there is a better

which way you are going because youbalance of people between night and day,have the Imperial Palace and the terminal

and weekdays and weekends. It's clear this is the result of a lot of

to act as landmarks, but underground it's like a maze and distances

hard work."

between places somehow feel farther.

"Bicycle parking spaces are limited, so it would be good if a bicycle"I think it would be good if the area was developed so that all kinds

sharing system was introduced."

26

Dialogue

Shigenori Kobayashi

Executive Director
Institute for Sustainable Energy Policies (NPO)

Professor, Tokyo City University
Chairman, OMY Area Management Council"In Japan, mechanization based on"We are learning about how to balance

electricity has gone to extreme levels.

the needs of area management from the

I believe it is important for Japanese toperspectives of the whole district andtake back some modicum of a sense ofeach individual block from the yamori

coexistence with nature and return to a more human perspective."(people who renovated abandoned homes to make restaurants,
bars, etc.) in the Edo Period."

Eisuke Ishikawa
Writer, Edo Period Culture Researcher"I think that there are two types of energy
in the world, energy that is harmful tohumans and energy that is harmless. We
have to reduce our use of harmful energyof people, including business people, tourists, and parents withchildren, feel comfortable."

Tetsunari Iida

as much as possible because it is bad forour health."

For transcripts of this and previous stakeholder's meetingsplease go to the following URL (Japanese only).
http://ecozzeria.jp /csr2009 /dialogue

Dialogue27

PerForMAnce

An Assessment of OMY
Here we provide key indicators for the OMY area.

In this section, we provide some key indicators to give an

These indicators are not designed to imply increases or

overview of the OMY area. These indicators were selected

decreases in one or the other are good or bad. They arebased on recommendations from the GRI Sustainability

provided in order to assess the concept of evaluations

Reporting Framework's G3 Guidelines and the opinions ofthat are not one-sided but rather indicators upon which

various stakeholders.

comprehensive evaluations can be based.

Number of companies with head offices in oMy
that are listed on three major Sri indices

Number of employed workers in the oMy area

33

A Socially Responsible
Investment (SRI)�★1 index is
one which indexes companies'
stock prices based only on
their SRI performance. In otherwords, these indices illustrate
the stock price movements fora select group of companies
with outstanding CSR practices.
A number of companies withhead offices in OMY are listedon the three major SRI indices.

companies

Index�number of listed companies
OMY

Japan

DJsI

6

35

Ftse4good

23

189

ethibel

4

22

33*

246

total

* Taking into account double listings, there are a total of 26 listedcompanies in OMY.

Number of day-care centers and nurseries open to the public

1

Within the OMY area there are anumber of companies that offer
day-care and nursery facilities
for their employees, but there is
only one day-care center* in thearea that is open to the public.
As there is strong demand forthese kinds of facilities close
to areas where people work,
the number of applications
far exceeds the capacity. The
current situation is that there
are not enough facilities to meetdemand.

center* Kid's Square, Marunouchi Tokyo Building, opened in November 2005.

co2 emissions in oMy

800,000 t-co

2

* The Tokyo Metropolitan Government's Planning System for Measuresagainst Global Warming, based on reported fiscal 2007 data from 63
relevant businesses, states that emissions of greenhouse gases (GHGs)
by unit of floor space in OMY are approximately 125.5kg-CO2e/m2 peryear. In fiscal 2007, the total floor space in the OMY area was 637 ha.
In the OMY CSR Report 2008, a different method was used to calculate
GHG emissions, however this new reporting method is more accurate.
Figures for average household emissions (around 5,350 kg-CO2e peryear) are for fiscal 2007 data from the Japan Center for Climate Change
Actions.

230,948

There are 230,948 employedworkers* in OMY. However,there are only 31 residents* inthe area. As OMY attracts somany commuters, there is asignificant difference between
the daytime and nighttime
population in the area.

230,948

214,469

2001

2006

* Employment figures for 2006 are derived from "Statistics for establishments and enterprises for urban areas 2006." Figures fornumber of inhabitants are for 2009 from the "Population Registration System in Japan."

Proportion of women executives (salaried executives only)

8.5

Women make up 418* outof a total of 4,919, or 8.5%,of salaried executives atcompanies in the OMY
area. This can be compared
to 154,372 out of a totalof 624,357, or 24.7%, ofsalaried executives in theTokyo Metropolitan Area.
Unfortunately, this indicatesthat inequality is larger for both
employment and promotion
opportunities in OMY than inother areas.

%
Women
8.5%

Men
91.5%

* 2006 figures derived from "Statistics for establishments andenterprises for urban areas 2006."

yearly average number of hot nights over 25˚c in otemachi

Direct and indirect CO2
emissions from sources
such as electricity and city
gas use in OMY are around
800,000 t-CO2* per year.
This is equivalent to theemissions from around 150,000
households. In the OMY area
there are significant numbersof commercial facilities and wemust act to decouple economic
activity from environmental
impacts.

29.3

nights(Number of days)

Cold days
58.8

42.3

8.0
1940

30.1

11.6

14.6

1950

1960

Hot nights
18.2

21.2

28.8

29.3

17.1

12.5

3.4

2.7

1970

1980

1990

2000 (Decade)* Here, the 2000's refers to the 9-year period from 2000-2008.

The yearly average numberof hot nights★2 over 25˚C in
Otemachi, as measured at
the Meteorological Agency's
observation site, was 29.3
nights in the 2000's.* It can beseen that there is an increaseover time when looking at
decadal trends in average
number of hot nights. On theother hand, there is also adecreasing trend in the average
number of cold days★3. These
trends are likely influenced by
the urban heat island effect.

★ 1. Socially Responsible Investment (SRI) is an investment method where one invests in companies that are thought to take social and environmental concerns into account in their business operations, and pulls investment out of companies that do not.
★ 2. Here, "hot nights" are defined as nights where the minimum temperature does not fall below 25˚C from evening through to morning.
★ 3. Here, "cold days" are defined as days where the minimum temperature does not go above 0˚C throughout the day.

Per for mance29

Edi t o r ia l P o l i c y

Editorial Policy
An overview of the editorial policy governing the special features and editing in this report.

OMY Overview
General Indicators

Data

Notes

Employed workers

230,948

Number of offices

4,064

Approx. 637 ha

March 2008 data. Excludes 64 ha under development.

employees, local government, infrastructure developers,

Reporting Timeframeたっての考え方

104

March 2008 data. Excludes buildings under development.

and visitors. With this in mind, we have sought to explain

6.7%

2003 data. Otemachi and Marunouchi only. Source: Chiyoda City research.

our vision and initiatives in a friendly and easy-to-understandMarch 2009 data.

manner in order to appeal to the widest possible audience.

This report covers initiatives during the period from April 1,2008 through March 31, 2009. In addition, some sections
include action plans within timeframes outside this period.

June 2009. (Next publication date: June 2010)

Parking spaces

Approx. 13,000

Railway network

5 stations; 20 lines

Social Indicators

Not including shinkansen (bullet trains). Source: "Circulation transit/outdoor ads 2008," Oricom Co., Ltd.

Refining the OMY Community's Vision for the Future,and Its Roles And Responsibilities

Total of 33 listings

DJSI: 6 listings (as of Feb. 2, 2009); FTSE4Good: 23 listings (as of May 1, 2009);

In order to refine its vision for the future, and roles and(26 companies, excluding multiple listings)

Ratio of full-time male to female employees
Ratio of male to female salaried executives

Environmental Indicators
Yearly average number of hot nights over 25˚C
Yearly average number of cold days under 0˚CEnergy consumption (buildings, etc.)
CO2 emissions (buildings, etc.)
CO2 emissions (commuting)responsibilities, the OMY community received feedback
Notes

132,211,400 million yen (25.6%)

Sales figure results for fiscal 2007. Source: Kaisha Shikiho (Japan Company Handbook)
Autumn 2008 edition, Toyo Keizai Inc.; Japanese GDP data from 2007 (515,977,200 million yen).
Source: Cabinet Office, Government of Japan.

Data

Notes
766 yen

April 2009 data. Minimum wage figure for Tokyo Metropolitan Area, including OMY.

73% male to 27% female

2006 data. Source: "Statistics for establishments and enterprises for urban areas 2006," Tokyo
Metropolitan Government.

73% of salaried executives
male to 27% female

1 centerfrom a number of experts and stakeholders.
Continuing on from last year, we requested advice fromexperts with multiple perspectives in an open forum
regarding their visions for the future of the city and society atlarge (see pp. 4-11: Looking Ahead to 2050). In particular, we
asked for advice and opinions in two areas on the initiatives

61% of workforce male to 39% female

Number of day-care centers
and nurseries open to the public
Total floor space and percentage of gross floor space ofbuildings designated under the Barrier Free Act

Ethibel: 4 listings (as of Mar. 20, 2009).

Data

Minimum wage
Ratio of all male to female employees

5 stations: Otemachi, Tokyo, Nijubashimae, Hibiya and Yurakucho. 20 train lines: 13 JR lines, 1 subway line, 6 Tokyo Metro lines.

1,774,742

Total number of entries
and exits through all stations per day

Total net sales for all companies withhead offices in the OMY District andpercentage of Japan's GDP

a variety of stakeholders be involved in CSR programs. These
stakeholders include land and property owners, tenants,

Surface area with greenery (excluding waterways)

Economic Indicators

As the OMY community is not a company, it is important that2009 data. Source: "Households and Population From the Resident Register,"
Tokyo Metropolitan Government, January 2009.

Number of buildings

Number of companies with head offices
in OMY that are listed on 3 major SRI
indices

Reporting Scopeにあたっての考え方
The scope of this report covers the Otemachi, Marunouchi
and Yurakucho areas of Chiyoda City in the Tokyo
Metropolitan Area. Some areas have been excluded, as
defined by the OMY District Redevelopment Project Council.

31

Residents
Gross floor space

2006 data. Source: "Statistics for establishments and enterprises for urban areas 2006," Tokyo
Metropolitan Government.

The Goals of the Reportにあたっての考え方
Friendly and Easy-to-UnderstandApril 2009 data. Kid's Square, Marunouchi Tokyo Building.
March 2007 data.

GRI Guidelines and Environmental Reporting Guidelines
sustainability reporting and are applicable to all organizations.

Notes

2.7
18,106 TJ
Approx. 800,000 t-CO2
48,244t-CO2

This report has been created bearing in mind the concepts

Yearly average over the 9-year period from 2000-2008 (1940's average: 8.0 nights).

of the third version of the GRI Sustainability Reporting

Yearly average over the 9-year period from 2000-2008 (1940's average: 58.8 days).

Guidelines ("the G3 Guidelines"). Furthermore, the JapaneseFiscal 2008 data. Source: Pro forma amounts calculated from 19 Mitsubishi Estate buildings in OMY area with ISO 14001 certification.

Ministry of the Environment's Environmental Reporting

Fiscal 2007 estimates. For details, see p. 29.
Fiscal 2006 estimates. Source: OMY CSR Report 2008.

Guidelines 2007 were also referred to during the production
process.

Surface area of roads
with water-retentive pavements

Aprrox. 33,600m

2

March 2009 data. Source: Area Planning Ofﬁce, Building Business Division, Mitsubishi Estate Co., Ltd.

Reporting Fieldsあたっての考え方

Surface area of green rooftops and walls

Approx. 12,000m2

March 2009 data. Source: Area Planning Ofﬁce, Building Business Division, Mitsubishi Estate Co., Ltd.

Friendly and Easy-to-UnderstandPotable water consumption

7,300,000m

3Fiscal 2008 data. Source: Pro forma amounts calculated
from 19 Mitsubishi Estate buildings in OMY area with ISO 14001 certification.

This report provides information on the triple bottom

General solid waste from businesses

53,207 tons

Fiscal 2006 estimates. Source: OMY CSR Report 2008.

lines of economy, society and the environment, as wellAnimal species observed in surveys
on Imperial Palace grounds

3,638

1996-2000 data. Source: "First Biodiversity Survey of the Imperial Palace,"as governance and the management structure for urban

Plant species observed in surveys
on Imperial Palace grounds

1,366

Independent Administrative Institution National Museum of Nature and Science, Tokyo.

development in the area.

Participants in nature surveys

Approx. 470

Publishing Organizationての考え方
OMY Community SR Promotion Council

Data
29.3

Contact Informationたっての考え方
OMY Community SR Promotion Council Office
The Ecozzeria Association
Shin-Marunouchi Building 10F, Marunouchi 1-5-1,
Chiyoda-ku, Tokyo 100-0005, Japan
Tel: (domestic) 03-6266-9400, (international)+81-3-6266-9400
Fax: (domestic) 03-6266-9401, (international)+81-3-6266-9401

required by the OMY community to achieve sustainability(see pp. 26-27: Dialogue With Stakeholders).

The GRI Guidelines are the de facto international standard for431.1 ha (68%)

Publication Date (in Japanese)OMY District Redevelopment Project Council
Otemachi Building 6F, Otemachi 1-6-1, Chiyoda-ku,
Tokyo 100-8133, Japan
http://www.lares.dti.ne.jp/~tcc (Japanese only)OMY Area Management Association (Ligare)
Non-Profit Organization
635 Otemachi Building 6F, Otemachi 1-6-1, Chiyoda-ku,
Tokyo 100-8133, Japan
http://www.ligare.jp (Japanese only)

Ecozzeria Association(General Incorporated Association: The Association for Creating
Sustainability in Urban Development of the OMY District)Shin-Marunouchi Building 10F, Marunouchi 1-5-1, Chiyoda-ku,
Tokyo 100-0005, Japan
http://ecozzeria.jp/english/

Mitsubishi Estate Co., Ltd.
Otemachi Building 6F, Otemachi 1-6-1, Chiyoda-ku,
Tokyo 100-8133, Japan
http://www.mec.co.jp/index_e.html

Accumulative number of participants in fiscal 2008 in 9 nature surveys of the East Gardens of the Imperial Palace,organized by the Nature Info Plaza Marunouchi Saezurikan.
Note: Data supplied by the Otemachi-Marunouchi-Yurakucho (OMY) District Redevelopment Project Council where data sources are not referenced.

30

Per for mance

Editorial Policy

31

OMY Community SR Promotion Council
OMY District Redevelopment Project Council
OMY Area Management Association (Ligare)
Ecozzeria Association (The Association for Creating Sustainability in Urban Development of the OMY District)Mitsubishi Estate Co., Ltd.

http://www.ecozzeria.jp/english/