The most comprehensive description of the general context which that requires, one form oranother, doctors creating to create a personal brands is to be found in Iordache Iordache
Lordache and Breda (2013), ). The which description refers includes tofour contexts:
technological, global, local, and informational.:- In the Technological technological context: ,access to technology, both by both doctors and the patients and doctors, can become be acompetitive advantage, sometimes even more more important than previous knowledge gainedby the doctor. And, asAs technology becomes more widely available, the a doctor will must bedifferentiated through something else to hisfrom his or her colleagues, to attract patients toservices provided by him; -. In the The global context: , in Romania, medical professionals havestartedit hasbegun to talking about medical tourism. It is known thatThe reputations of Romanian
doctors reputation wenttravel far beyond the country, and patients from other countries may
travel to Romania to seek better care. The;-The local context: encompasses everything that
happens in the political, social, economic, and financial environment,. even Even in the media
serves to influence the Romanian health system. Doctors should therefore take into
accountconsider these areas these changes to buildwhen building a bettertheir picture image as
among patients. ;-IIn the informational backgroundcontext, the : thedevelopment of the Internet
internet and social media allow provides potential patients with more access to information: ;patients today are informed practically every patient thinks he knows everything about hisAll material in this document is the intellectual property of Crimson Interactive Pvt. Ltd. The use of information andcontent in this document in whole or in part is forbidden unless express permission has been given in writing byCrimson Interactive Pvt. Ltd.

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Comment [A1]: Academic writing
should not contain lengthy and wordy
sentences as they can hamper clarity.
The sentence has been divided into
two to introduce clarity and better
formal expression.

Comment [A2]: Emphasizing thecorrect information is necessary toclearly convey the intended meaning.
We have revised this instance to addemphasize the point made by theauthor.
Comment [A3]: “And” should not be
used to start a sentence in formal
writing as it is used more in spoken
English. We have deleted it.
Comment [A4]: When the dependent
clause comes before the independent
clause, use a comma to separate thetwo.
Comment [A5]: The subject of thesentence should be clearly mentioned
for clarity among readers. Here, wehave revised “it” to “medicalprofessionals” to clearly mention thesubject.
Comment [A6]: A substantive edit
ensures that the sentence structure ismade concise and formal while
maintaining the meaning.

symptoms, potential illnesses, about the most effective treatments,, about doctors, and about
healthcare providers, and. C consequentlyonsequently, these patientsthey appear come to before
a the doctor with a certain level of knowledge and expectation.

All material in this document is the intellectual property of Crimson Interactive Pvt. Ltd. The use of information andcontent in this document in whole or in part is forbidden unless express permission has been given in writing byCrimson Interactive Pvt. Ltd.

www.enago.com | www.enago.jp | www.enago.com.tr | www.enago.com.br | www.enago.de | www.enago.tw
www.enago.cn | www.enago.co.kr | www.enago.ru

Comment [A7]: Using “about” here
was highly redundant, which should
not be used in academic manuscripts.
We have deleted it from all theinstances in this part.