Morino City About the City 01

Morino City About the City 02

Funabashi Morino City
Aspiring to be a forward-thinking, next-generation community“Smar t & Shar e Town” C oncept

Funabashi Morino City is a re-development project being undertaken on a
17-hectare former factor y site based on a district plan prepared by
Funabashi City. The project is aimed at creating a town that is surroundedby lush greenery that enriches the lives of residents in every age group. In
addition to approximately 1,500 housing units, the project is comprised ofcommercial, healthcare, and childcare facilities. By developing public roads
and five parks/green zones, the project supports not only new residents ofthe town, but also those of the surrounding communities.
An old Asahi Glass factory site of over 17 hectares in frontof Shin-Funabashi Station (July 2011).

Funabashi Mor ino Cit yB

C

PROUD Funabashi
Clubhouse
Tobu Urban Park Line
Shin-funabashi Station

Five acts of sharing that support
the “Smart & Share Town” concept“Smart” represents innovative technologies, while “Share”
expresses the opportunities the residents encounter intheir daily lives to form bonds with one another. “Smart &S h a r e Tow n” i s a v i s i o n o f u r b a n d e ve l o p m e n t f o rconnecting people by leveraging advanced technologies
and IT networks.

The Funabashi Morino Cit y Projec t brings enhanced
comfor t to the community by delivering convenience,
peace of mind, and learning opportunities. At the heart ofthe project are five acts of sharing, including the sharingof the natural environment and the sharing of the planetwith nature.
Sharing facilities

Smar tMorino CityPharmacy
Block#5

DPROUD FunabashiBlock#1

B A z ale a Par k

AEON TOWN
Shinfunabashi

Sharing learning
experiences tonur ture
the nextgeneration

Learning

traditionalJapanese spirit

Shar eGreenSharing
the richnaturalenvironment

Initiatives aimed at creating
a low-carbon city

Share

In multi-family housing complexes, a diverse range ofvalues and lifestyles exist side by side. This makes it all themor e impor t ant to ensur e that ever y r esident feels
c o mf o r t ab l e s p e n din g t im e in t h e c o mmunit y. T h ecommon areas in Morino City are designed in such a way
as to facilitate comfortable interactions among residents
and nurture a sense of community.

Funabashi City
Welfare centerE

C D o gwo o d Par kLife
support

Sharing peace ofmind indisaster defense
and crime
prevention

SafetyEco Life

Implementing ecoand communit yfriendly town
development

C ommon ar ea de signs to c r eate
a comfor t able communit y.

*Schedule to open
in autumn 2017

Block#4

mutual bonds

Smart-Share Town
Senior housing
for rent

and equipment

Share Spirit

new town
systemadvancedtechnology

Block#2

The Keiyo Bank,Ltd.
Shinfunabashi Branch

A Jap an e s e St ewar t ia Par k

Cultivating the value of sharing througha commitment to innovation and the Japanese spirit

environmental
technology

Funabashi
General Hospital

AAEON MALL
FunabashiFive acts of sharing

Smart City

PROUD SEASON
Funabashi Morino City

Block#3“Smar t & Share Town” Concept

D Ze lkova Par k

The “Morino City” concept

E S ak ur a Par k

A community where trees connect people and space
Trees connect
people to people

Trees connect
people to places

The forest connects
people to the future

Common area designs produced
by industry-academia collaboration“10 0 D e s i g n Te c h n i q u e s f o r C o n d o m i n i u mCommunities” were an outcome of theindustry-academia collaboration between Nomura
Real Estate and the Japan Womenʼs University
Graduate School (winner of the 2011 Good DesignAward). Professor Shinoharaʼs community designtechniques were incorporated into Funabashi
Morino City.
Specializing in Housing Studies

Satoko Shinohara Lab
Aerial photograph of the site and its periphery(June 2013)

AEON MALL Funabashi

AEON TOWNShinfunabashi

PROUD Funabashi block #1-#5
1,497 condominium units(ﬁve blocks in total)

The Keiyo Bank,Ltd.
Shinfunabashi Branch

PROUD Funabashi Clubhouse

Funabashi
General Hospital

PROUD SEASON Funabashi Morino City
42 detached houses

Morino City Pharmacy

Tree benches

A network of trees
connects the town.

The town center,a community gathering
place, will besurrounded by a forest.

A community made of shared time and private moments
Relaxing daily lives and exciting
out-of-the-ordinary experiences

Sakura Park01

Japan Womenʼs Universit y
Gr a dua t e S ch o o l Mainl ydesigns multi-family housing
complexes and s tudies
spatial designs to achieve
optimal connections amongresidents in a community.

*The overall view of the town blocks published in this brochure is based on the conceptual image drawn in the planning stage and does not reﬂect the actual shape orcolor.The planting plan indicated herein, including the species and numbers of trees to be planted, diﬀers from the actual plan implemented.

02Morino City About the City 01

Morino City About the City 02

Funabashi Morino City
Aspiring to be a forward-thinking, next-generation community“Smar t & Shar e Town” C oncept

Funabashi Morino City is a re-development project being undertaken on a17-hectare former factor y site based on a district plan prepared by
Funabashi City. The project is aimed at creating a town that is surroundedby lush greenery that enriches the lives of residents in every age group. Inaddition to approximately 1,500 housing units, the project is comprised ofcommercial, healthcare, and childcare facilities. By developing public roads
and five parks/green zones, the project supports not only new residents ofthe town, but also those of the surrounding communities.
An old Asahi Glass factory site of over 17 hectares in frontof Shin-Funabashi Station (July 2011).

Funabashi Mor ino Cit yBCPROUD Funabashi
Clubhouse
Tobu Urban Park Line
Shin-funabashi Station

Five acts of sharing that support
the “Smart & Share Town” concept“Smart” represents innovative technologies, while “Share”
expresses the opportunities the residents encounter intheir daily lives to form bonds with one another. “Smart &S h a r e Tow n” i s a v i s i o n o f u r b a n d e ve l o p m e n t f o rconnecting people by leveraging advanced technologies
and IT networks.

The Funabashi Morino Cit y Projec t brings enhanced
comfor t to the community by delivering convenience,
peace of mind, and learning opportunities. At the heart ofthe project are five acts of sharing, including the sharingof the natural environment and the sharing of the planetwith nature.
Sharing facilities

Smar tMorino City
Pharmacy
Block#5

D

PROUD Funabashi
Block#1

B A z ale a Par k

AEON TOWN
Shinfunabashi

Sharing learning
experiences tonur ture
the nextgeneration

Learning

traditionalJapanese spirit

Shar eGreenSharing
the richnaturalenvironment

Initiatives aimed at creating
a low-carbon city

Share

In multi-family housing complexes, a diverse range ofvalues and lifestyles exist side by side. This makes it all themor e impor t ant to ensur e that ever y r esident feels
c o mf o r t ab l e s p e n din g t im e in t h e c o mmunit y. T h ecommon areas in Morino City are designed in such a way
as to facilitate comfortable interactions among residents
and nurture a sense of community.

Funabashi City
Welfare centerEC D o gwo o d Par kLife
support

Sharing peace ofmind indisaster defense
and crime
prevention

SafetyEco Life

Implementing ecoand communit yfriendly town
development

C ommon ar ea de signs to c r eate
a comfor t able communit y.

*Schedule to open
in autumn 2017

Block#4

mutual bonds

Smart-Share Town
Senior housing
for rent

and equipment

Share Spirit

new town
systemadvancedtechnology

Block#2

The Keiyo Bank,Ltd.
Shinfunabashi Branch

A Jap an e s e St ewar t ia Par k

Cultivating the value of sharing througha commitment to innovation and the Japanese spirit

environmental
technology

Funabashi
General Hospital

AAEON MALL
FunabashiFive acts of sharing

Smart City

PROUD SEASON
Funabashi Morino City

Block#3“Smar t & Share Town” Concept

D Ze lkova Par k

The “Morino City” concept

E S ak ur a Par k

A community where trees connect people and space
Trees connect
people to people

Trees connect
people to places

The forest connects
people to the future

Common area designs produced
by industry-academia collaboration“10 0 D e s i g n Te c h n i q u e s f o r C o n d o m i n i u mCommunities” were an outcome of theindustry-academia collaboration between Nomura
Real Estate and the Japan Womenʼs University
Graduate School (winner of the 2011 Good DesignAward). Professor Shinoharaʼs community designtechniques were incorporated into Funabashi
Morino City.
Specializing in Housing Studies

Satoko Shinohara Lab
Aerial photograph of the site and its periphery(June 2013)

AEON MALL Funabashi

AEON TOWN
Shinfunabashi

PROUD Funabashi block #1-#5
1,497 condominium units(ﬁve blocks in total)

The Keiyo Bank,Ltd.
Shinfunabashi Branch

PROUD Funabashi Clubhouse

Funabashi
General Hospital

PROUD SEASON Funabashi Morino City
42 detached houses

Morino City Pharmacy

Tree benches

A network of trees
connects the town.

The town center,a community gathering
place, will besurrounded by a forest.

A community made of shared time and private moments
Relaxing daily lives and exciting
out-of-the-ordinary experiences

Sakura Park

01

Japan Womenʼs Universit y
Gr a dua t e S ch o o l Mainl ydesigns multi-family housing
complexes and s tudies
spatial designs to achieve
optimal connections amongresidents in a community.

*The overall view of the town blocks published in this brochure is based on the conceptual image drawn in the planning stage and does not reﬂect the actual shape orcolor.The planting plan indicated herein, including the species and numbers of trees to be planted, diﬀers from the actual plan implemented.

02Morino City About the City 03

Smart-Energy 01

Capitalizing on advanced technologies to promote
an eco-friendly community life

Town development advocated by Funabashi City
Funabashi Cityʼs vision of town development in regions where Morino City is located is described in the following:

・ Funabashi City Urban Development Master Plan
・“Yamate District Town Development” (brochure)

The Morino City community is united in its commitment to an eco-friendly lifestyle with the help of energy-efficienttechnologies.

The Houten District, where Morino City is located, is considered to be “a town where residential, agricultural, andindustrial areas co-exist in harmony amidst a rich natural environment blessed with lush farmland.” In addition, theShin-Funabashi Station East Zone is designated as a mixed-use town zone. An urban development policy is establishedfor this zone with the goal of supplying housing that accommodates the lifestyles of different age groups, offering
livelihood support services, and developing infrastructure essential for community development.
Funabashi City Urban Development Master Plan

“Yamate District Town Development ” (brochure)

Conceptual image of the town blocks development plan
Source: “Yamate District Town Development” brochure (Funabashi City)

Source: “Yamate District Town Development” brochure (Funabashi City)

Livelihood
supportCombination residential-industrial zone

What is “enecoQ”?
“enecoQ” is an energy management system in which the energy usage of an
entire condominium building is managed by purchasing electricity for thewhole building and combining electricity generated by solar powered energy
resources and the internet (ICT). The enecoQ system offers eco-friendly andeconomical services by integrating energy and communication technologies.
※What is “enecoQ”? “enecoQ” is a new word created by combining “energy,” “ecology,” and “quality.
” The word also represents the ability to put energy to good use, just as a skilled “cook” can make use of ingredients.

Photovoltaic Generation

Residential zone・Green networks connecting
the communityCombinationresidential-industrial zone

Shin-funabashi
StationPark Line■ Multi-family housing complexes

Tobu UrbanLegend■ Commercial facilities■ Industrial facilities■ Detached houses

Kaijin

St ationProjectSite

Toyo Lapid Linei-kaijin

StatioCollective receipt
of electricity

・Pedestrian networks forenjoyable walking experiences

Mixed-use town zone

HigashKeisei Mai

・Parks and squares forsocializing and interaction

Multigenerational
housingnn Line

Electricity

Urban
infrastructure
connecting districts

T EP C O＜ Project History ＞

In 2011, Funabashi City formulated the Development Planfor the Yamate District Shin-funabashi Station East Zone toprotect the living environment for future generations. The
plan made it possible to create an open, beautiful town
and preserve it into the future.

image

The project site was divided into ﬁve
districts to attract a diverse range offacilities.

20 m
2.0m

〜50%

image

The building-land ratio for the residential district
and the mixed-use district is restricted to 50%
to secure suﬃcient open space in the town.

2001

Funabashi City announced
its Urban Development Master Plan.

2007

Funabashi City began conducting a survey concerning“Yamate District Town Development,”
with the aim of developing a mixed-use townwith an attractive streetscape.

2010

Oct

Project owners acquired the project site.

2011

JulFunabashi City ﬁnalized the Development Plan for
the Yamate District Shin-Funabashi Station East Zone.

Aug

Construction of PROUD Funabashi Blocks 1 and 2 began.

2012

Apr

Aeon Mall Funabashi opened.

2013

Feb

The Morino City Community Building Association
was established.

Mar

The town was oﬃcially named “Funabashi Morino City.”
Residents began moving into Blocks 1 and 2.

AprAeon Town ShinFunabashi opened.

May

Funabashi General Hospital opened.

Oct

Residents began moving into Blocks 3 and 5.

Jul

Residents began moving into Block 4.

〜36.5m1m
image

An open street view is ensured by
capping the maximum building heightat 31 m and set ting back the wall
surface line by 2.0 to 6.5 m.

image

Warm and soothing color tones unify
the building exteriors of Morino City.

2014（ H E M S ）*1

MEMS

Single ISP
for Internet connection

Communication

District development plan

Substation
Equipment

Visualization of energy usage

Whole-building
energymanagement

SmartMeter*2Web*3

Measurementof power usage

INTERNET

Display

Electricity water

MEM S
C o nt r o l C e nt e rGasResidenceElectronic devices(AC, fans, elevators, lighting…)

PROUD Funabashi
Clubhouse

Town Energy Management Service（TEMS）: Community

Demand Control *4Morino City adopted Town Energy Management Service(TEMS), a system that manages the energy use of theentire town. By using energy ef f iciently in common
facilities and each town blocks, the system saves energy
and contributes to the development of an eco-friendlytown.

03

Common SpaceCommunication

ElectricityPROUD Funabashi block #1-#5

Energy Management System

Mansion Energy Management Service（MEMS）: Condominium buildings

The electricity purchased (collectively received) for anentire building is combined with electricity generated bysolar and the energy use of the entire building is managed
by leveraging information and communication technologies(ICT).

*1：HEMS is an acronym for Home Energy Management System, which manages energy usage in homes by leveraging information and communication technologies.
*2：me-eneco is the name of a HEMS device used in the enecoQ system.
*3：pa-eneco is the name of a HEMS device used in the enecoQ system.
*4：“Demand control” signifies the regulation of electricity usage in the common areas of condominium buildings remotely by the MEMS Control Center during peak demand,
leveraging information and communication technologies.
*The diagram is a visual representation of the concept and does not depict the actual system implemented.

04