INDUSTRY SUCCESS STORY

Major Bank Gives Credit Card
Services Instant Visibility intoTransaction Data

FINANCIAL SERVICES

Highlights
Volumes of Credit Card Data
For most banks, the credit card division is one of the most profitable in thecompany. At one Fortune 500 Financial Services company, their credit
card division returns more than double the average ROI compared to otherproducts they offer. As one of the largest banks in Canada, they have accessto massive volumes of credit card transaction history and customer lifetimevalue. The company realized this information could have a huge effect on
their bottom line. If they could analyze this information, they could run more
effective marketing campaigns, increase sales, and reduce customer churn.

Limited Views Obscure Insights
Marketers and product managers within the credit card division wanted
to analyze this data. They needed to understand the effectiveness of theircampaigns so they could improve customer adoption, increase revenue andreduce churn. They had questions about campaign performance, such as
which promotions were driving the most revenue and which were the best
customers for new promotions.
Unfortunately, the company’s BI tool, Tableau, was too complex for theaverage user to do his own analysis. When a new question came up,managers had to put in a request to an analyst and then wait—sometimes
up to 2 weeks—for an updated report. As a result, most important decisions
were either delayed, dismissed, or made on gut instinct.

200 Users
Marketers and Credit CardServices

5 TB
Transactional, Customer, andProduct Data

3 Sources
Hadoop, Weblogs, and Oracle
Data Warehouse

2 Weeks to 2 Minutes
Anyone can build their own reports,and get answers to questions
in minutes.

ThoughtSpot Delivers Instant Visibility
Self-Service Analytics for All
The head of BI realized they needed a solution that would help thembreak through their BI backlog of report requests. One that would give themarketers and product managers the ability to perform their own ad hocanalysis across the data. They chose ThoughtSpot because it was the only
solution that could not only give their team self-service analytics, but also
because it could perform at scale. ThoughtSpot could help them blend 5+
years of credit card transaction data with product and customer data, andstill calculate answers on the fly. Now anyone on the team can use search tobuild their own reports and get answers to questions in seconds.

New Questions Everyday“Empowering individualswith information is themost powerful thing you
can do, especially for abank like us.”
- SR DIRECTOR,FORTUNE 500 BANKWith ThoughtSpot, 200+ marketers, analysts, and executives can now
analyze over 5 years of historical credit card data and get answers toquestions in seconds. They can analyze conversion rates, customer productmix, lifetime value of accounts, and overall ROI without having to makerequests of their BI team. Marketers are identifying top campaign performers
to improve overall effectiveness of their credit card promotions. And
executives can answer their own questions about credit card campaigns
and customer churn.
ThoughtSpot has given this organization the flexibility to explore theirdata in ways they never could before. Beyond credit card campaigns,
business users are asking questions they previously couldn’t, and it’shaving a big impact on the organization. This Fortune 500 bank now has amore complete understanding of how customers are using their products,
especially in relation to other banking products they offer. They can see
behaviors and patterns they weren’t aware of before, which is helping themsell new products faster and more effectively.

www.thoughtspot.com(800) 508-7008