Summary(Translation)
Fields Corporation
Summary of Financial Information and Business Results (Consolidated)
for the Nine Months Ended December 31, 2010 (Japan GAAP)(Year Ending March 31, 2011)
February 3, 2011
Listed on: OSE[JASDAQ]
Company Name:

Fields Corporation(URL: http://www.fields.biz/)
Stock code:
2767
Representative Director:
Takashi Oya
President and COO
Inquiries:
Hideaki Hatanaka
Executive Officer, General Manager, Corporate Communications OfficeTel:+81-3-5784-2111
Planned Date for Submittal of the Quarterly Report:
February 10, 2011
Planned Date for Start of Dividend Payment:―
Quarterly earnings supplementary explanatory materials:
Yes
Quarterly earnings presentation:
Yes (For institutional investors and security analysts)(Rounded down to the nearest million)
1. Business results for the nine months ended December 31, 2010 (April 1, 2010, to December 31, 2010)(1) Operating results (cumulative total)(Percentage figures denote year-over-year changes.)
Net sales
Operating income
Ordinary income
Net income
Million yen%
Million yen%
Million yen%
Million yen%
Nine months ended
71,433 191.3
10,699 682.1
11,483 952.7
6,471―
December 31, 2010
Nine months ended
24,521 (62.3)
1,368 (77.5)
1,090 (80.5)(273)―
December 31, 2009
Net income per share
Yen
Nine months ended
December 31, 2010
Nine months ended
December 31, 2009

Diluted net income per share
Yen

19,484.24―(814.60)―(2) Financial position
Total assets

Million yen

Shareholders’ equity
ratio%

46,101

59.7

138,170.92

41,187

50.5

123,645.89

Net assets

Million yen
Nine months ended
76,811
December 31, 2010
Year ended March 31, 2010
81,329(Reference) Shareholders’ equity
Nine months ended December 31, 2010: ¥45,888 million
Year ended March 31, 2010: ¥41,064 million

Net assets per share
Yen

2. Dividends(Record date)First
quarter-end
Yen――

Secondquarter-end
Yen
2,000.00
2,500.00

Year ended March 31, 2010
Year ending March 31, 2011
Year ending March 31, 2011
(Forecast)(Note) Revisions made to projections on dividends for the quarter: No

Annual dividends
Thirdquarter-end
Yen―

Year-end

AnnualYen
2,500.00

Yen
4,500.00

2,500.00

5,000.00

3. Forecast earnings for the year ending March 31, 2011 (April 1, 2010, to March 31, 2011)(Percentages denote year-over-year changes versus the corresponding year-earlier period.)
Net income
Net sales
Operating income
Ordinary income
Net income
per share
Million yen%
Million yen%
Million yen%
Million yen%
Yen
Full year

100,000

50.7

13,00060.0

13,00067.5

7,000 112.8

21,077.04(Note) Revisions made to the forecast earnings for the quarter: No
4. Other information (for details, refer to Section 2, “Other information”on page 6 of the Attached Document)(1) Transfer of important subsidiaries during the period under review: No
New consolidation - firms
Deconsolidation- firms(Note) Transfer status of important subsidiaries accompanying change in scope of consolidation during the period under review(2) Adoption of simplified accounting methods and special accounting methods: Yes(Note) This item indicates whether there was adoption of simplified accounting methods and special accounting methods for the
preparation of quarterly consolidated financial statements.
(3) Changes in accounting principles, accounting procedures, presentation method and other factors
1) Changes due to the revision to the accounting standards, etc.: Yes
2) Changes due to any reason other than those in 1) above: No(Note) This item indicates whether there were changes in accounting principles, procedures, presentation methods, and other factors
with respect to the preparation of quarterly consolidated financial statements, described in “Changes of Material Matters thatare the Basis of Presenting Quarterly Consolidated Financial Statements”.
(4) Number of shares issued (Common stock)1) Number of shares issued (Including treasury stock)
Nine months ended December 31, 2010
347,000 sharesYear ended March 31, 2010
347,000 shares
2) Number of treasury stock at end of year
Nine months ended December 31, 2010
14,885 sharesYear ended March 31, 2010
14,885 shares
3) Average number of shares outstanding (Quarterly consolidated cumulative period)
Nine months ended December 31, 2010
332,115 shares
Nine months ended December 31, 2009
336,308 shares# Presentation about the implementation of quarterly review proceduresThis quarterly earnings report is not subject to quarterly review procedures based upon the Financial Instruments and Exchange Act.
Thus, at the time of disclosure of the financial results, the quarterly financial statement review procedures based upon the Financial
Instruments and Exchange Act, have not been completed.
# Explanation about the appropriate usage of business forecast and other special notes
The above forecast relies on judgments and assumptions based on information available as of the date of announcement of thismaterial, and is subject to changes in risks, uncertainties, and economy, and other factors that could cause actual results to bematerially different from expectations.

{ Table of Contents of Attached Document
1. Qualitative information on the consolidated business results for the nine months ended
December 31, 2010 .............................................................................................................................. 2(1) Qualitative information on consolidated operating results ............................................................... 2(2) Qualitative information on the consolidated financial position ........................................................ 4(3) Qualitative information on projections for the consolidated business results ................................... 5
2. Other information................................................................................................................................. 6(1) Overview of transfer of important subsidiaries................................................................................. 6(2) Overview of simplified accounting methods and special accounting methods................................. 6(3) Overview of changes in accounting principles, accounting procedures, presentation
methods and other factors................................................................................................................. 6
3. Quarterly consolidated financial statements......................................................................................... 8(1) Quarterly consolidated balance sheets.............................................................................................. 8(2) Quarterly consolidated statement of income................................................................................... 10[Nine months ended December 31, 2010] ...................................................................................... 10(3) Quarterly consolidated statement of cash flows ............................................................................. 11(4) Note regarding the operation of the company as a going concern .................................................. 13(5) Segment information ...................................................................................................................... 14(6) Note regarding occurrence of significant change in amount of shareholders’ equity ..................... 16* The Company plans to hold a presentation for investors as follows. The materials and documents distributed
during this presentation will be posted on the Company’s website shortly afterwards.
• February 4, 2011 (Friday): Presentation on the financial results for the nine months for institutional
investors and analysts

11. Qualitative information on the consolidated business results for the nine months ended December 31, 2010
(1) Qualitative information on consolidated operating results1) Overview of operations for the nine months ended December 31, 2010 (April–December 2010)
The Company’s consolidated business results for the nine months under review are as follows.
The Company posted a significant increase in sales and earnings when compared to the nine months of theprevious year, with net sales of ¥71,433 million (191.3% up year-over-year), operating income of ¥10,699 million(682.1% up year-over-year), and ordinary income of ¥11,483 million yen (952.7% up year-over-year).
These increases, which were more significant for income rather than sales, are mainly due to a high number of
repeat orders for Onimusha: Dawn of Dreams and Neon Genesis Evangelion—Die Spur der SEELE, both of which
the Company launched in the fourth quarter of the previous fiscal year, and the steady sales of new machines,
including Ore no Sora―Spirit of Young Justice, in pachislot machine sales.
In the area of Group companies’ business, the consolidation of Tsuburaya Productions Co., Ltd. and Digital FrontierInc. as the Company’s subsidiaries in April 2010 also contributed to the improvement in performance.
Net income for the period totaled ¥6,471 million (versus a net loss of ¥273 million for the same period of theprevious fiscal year), as a result of an extraordinary income of ¥163 million and an extraordinary loss of ¥239
million.
The results in each field are as follows.
2) Analysis of operations for the nine months under review by business segment[Pachinko/Pachislot (PS) Field segment]
In the pachinko market, there is increasing demand for pachinko machines which are rich in entertainment value toextend the fan base and promote steady operations. In the meantime, as the development of pachislot machines withimproved gaming and entertainment features has led to the introduction of more new machines, the operation ofpachislot machines also has been showing an upward trend and the pachislot market environment is now on afull-fledged recovery track.
In these circumstances, the Company received during the first half (April–September 2010) a high number of
repeat orders in pachislot machine sales thanks to the two machines, Onimusha: Dawn of Dreams and Neon
Genesis Evangelion—Die Spur der SEELE, both of which were launched in the fourth quarter of the previous
fiscal year and have been highly acclaimed in the market place. The Company also launched a total of two new
pachislot machines, including Gamera. In the meantime, the Company released two machines, including CR
Evangelion—Evangelical of the beginnings, major titles in the pachinko machine sales business.
During the third quarter under review (October-December 2010), although there was a period in which pachinkohalls voluntarily refrained from replacing pachinko/pachislot machines with new ones due to the holding of the
Asia-Pacific Economic Cooperation Conference (APEC), the Company received repeated pachislot orders for
Onimusha: Dawn of Dreams, and there were also steady pachislot sales of Ore no Sora―Spirit of Young Justice,commemorating the 10th anniversary of Rodeo. In the pachinko machine sales business, the Company released CR
Evangelion—Evangelical of the beginnings Light ver.
As a result of the above, with unit sales of pachinko machines amounting to 241,693 (down 40,288 year-over-year)
and unit sales of pachislot machines coming to 137,912 (up 125,235 year-over-year), the Pachinko/Pachislot (PS)
Field posted net sales of ¥64,409 million and operating income of ¥10,507 million during the nine months underreview, led by strong pachislot machine sales.
As pachislot machine titles with high-potential for the fourth quarter, the Company plans to release Sengoku
BASARA 2 and MOBASLO Evangelion―for your own wish. In particular, the latter title is equipped with the
MOBASLO feature, which provides a new pachinko/pachislot service that links play content on the actual machine
to that on an affiliated site, so contributing to market revitalization and to the creation of fans.
In January 2011, the Company acquired 85% of the shares of MICROCABIN CORP., the main business of which isvideo software development for LCD displays on pachinko/pachislot machines, from AQ INTERACTIVE INC. andsubsequently consolidated MICROCABIN CORP. as a subsidiary. The Company will strengthen its relationship withAQI Group, which has valuable network content, through MICROCABIN CORP.

2

<Pachinko/Pachislot machine titles sold during the nine months under review>
Pachinko machine sales titles
CR Evangelion—Evangelical of the beginnings
CR Shimizu no Jirocho Light ver.
CR Evangelion—Evangelical of the beginnings Light ver.
Total number of pachinko machines sold (machines)

Month released
June 2010
August 2010
November 2010
241,693(Bisty Co., Ltd.)(Bisty Co., Ltd.)(Bisty Co., Ltd.)

Pachislot machine sales titles
Month released[Still on sale from the previous period]
March 2010
(Bisty Co., Ltd.)
Neon Genesis Evangelion—Die Spur der SEELE[Still on sale from the previous period]
March 2010(Rodeo Co., Ltd.)
Onimusha: Dawn of Dreams
GameraJune 2010(Rodeo Co., Ltd.)
Magical Shopping Arcade Abenobashi
August 2010
(Bisty Co., Ltd.)Ore no Sora―Spirit of Young JusticeDecember 2010(Rodeo Co., Ltd.)
Total number of pachislot machines sold (machines)
137,912(Note) The total number of pachinko/pachislot machines sold includes the number of machines other than theabove titles sold via agency sales.
[Mobile Field segment]
The Company is implementing measures aiming to increase its paying memberships in the field of online services
including mobile services as one of its core businesses for the year ending March 31, 2011.
In the first half, the number of paying members for Fields Mobile, a mobile content platform, increased thanks tosynergy with pachinko/pachislot machine sales, and the company recorded steady sales. The company commenced
the operation of a mobile content service, Sha-Me-Ji, aiming at the creation of new mobile communication culture,and the number of paying members of this service grew at a rate above initial expectations.
During the third quarter under review, the Company promoted its support of next generation terminals, which
includes the commencement of the distribution of applications such as pachislot machine simulators, with an eye
on the smartphone market, which is expected to grow rapidly. Furthermore, the Company focused on thedevelopment of a MOBASLO service linked to MOBASLO Evangelion-for your own wish whose launch is plannedfor March 2011, as part of the cross-media development of the Pachinko/Pachislot (PS) and Mobile Field segments.
In December 2010, the Company established a new company, IP Bros. Incorporated as a joint investment with NHNJapan Corporation, which runs Hangame, an online game portal site with over 38 million registered user IDs. IP
Bros. will plan and produce digital content for online and social games by using various IPs held by the Group
companies and partner companies, and provide services for a variety of platforms.
As a result of the above, the Mobile Field posted net sales of ¥1,547 million and operating income of ¥287 million.
[Sports Entertainment Field segment]
During the first half, the Company sought to improve the management of the athlete management business. In the
Total Workout operation in the fitness club business, the Company increased new memberships and enhanced
program content.
In the third quarter, the Company continued to improve the management of each business that it started in theprevious quarter.
As a result of the above, the Sports Entertainment Field posted net sales of ¥1,644 million and operating loss of ¥219
million.

3

[Other Field segment]
In the first half, the Company focused on strengthening the future foundation of the entertainment fields by acquiringas the Company’s subsidiaries Tsuburaya Productions Co., Ltd., a holder of highly-valued IPs including the
Ultraman Series and Digital Frontier Inc., one of Japan’s major Computer Graphics (CG) production companies andactively introducing other activities aiming at expanding Group companies’ businesses. The Company alsoestablished a new publishing company, HERO’S, jointly with Shogakukan Creative Inc., focusing on strengthening
the foundation of the entertainment fields for the future.
In the third quarter, Tsuburaya Production promoted various measures to revitalize its IPs by releasing the movie,
Ultraman Zero: The Revenge of Belial (December 2010), and promoting the 45th Anniversary of the Ultraman
Series.
By undertakings including the creation of the movie, GANTZ, which was released in January 2011, Digital FrontierInc. expanded its movie production business by using high-level VFX technology.
Lucent Pictures Entertainment Inc. promoted various measures by continuing to conduct activities toward therelease of new movies and strengthening cooperation with overseas and Japanese partner companies by using thecompany’s 3D related technologies, with an eye on the expanding 3D movie market.
HERO’S, a publishing company, continuously negotiated with comic authors and steadily developed marketing
channels to launch monthly comic magazines aiming at creating new IPs.
As a result of the above, the Other Field posted net sales of ¥4,192 million and operating income of ¥177 million.
(Note) Net sales reported by the individual segments are gross of inter-group net sales or transfers.
(2) Qualitative information on the consolidated financial position(Assets)
Current assets amounted to ¥48,710 million, down ¥7,984 million since the end of the previous fiscal year. The
principal factor behind this was a decrease in notes and accounts receivable—trade.
Tangible fixed assets amounted to ¥9,936 million, up ¥214 million since the end of the previous fiscal year. This wasprimarily attributable to increases in assets reflecting purchases of subsidiaries newly included in the scope of
consolidation.
Intangible fixed assets amounted to ¥4,835 million, up ¥2,501 million since the end of the previous fiscal year. Thiswas mainly attributable to increases in goodwill.
Investments and other assets amounted to ¥13,329 million, up ¥750 million since the end of the previous fiscal year.
This primarily reflected purchases of investment securities.
As a result of the above, total assets amounted to ¥76,811 million, down ¥4,517 million since the end of the previous
fiscal year.
(Liabilities)
Current liabilities amounted to ¥26,483 million, down ¥9,362 million since the end of the previous fiscal year. The
principal factors behind this were a decrease in notes and accounts payable—trade.
Fixed liabilities amounted to ¥4,227 million, down ¥68 million since the end of the previous fiscal year. This was
mainly attributable to an increase in asset retirement obligations with the application of the accounting standards
and the redemption of corporate bonds.
As a result of the above, total liabilities amounted to ¥30,710 million, down ¥9,431 million since the end of theprevious fiscal year.
(Net assets)
Net assets amounted to ¥46,101 million, up ¥4,913 million since the end of the previous fiscal year. This wasprimarily reflected an increase in retained earnings.

4

(Analysis of cash flows)
Cash and cash equivalents (hereinafter referred to as “cash”) increased by ¥2,615 million since the end of theprevious fiscal year and amounted to ¥18,521 million at the end of the nine months of the year ending March 31,
2011.
(Cash flows from operating activities)
Net cash provided by operating activities amounted to ¥9,666 million (¥5,958 million of income in the previousyear). This was mainly attributable to income before income taxes and minority interest of ¥11,406 million, adecrease of ¥11,611 million in notes and accounts receivable-trade, a decrease of ¥9,633 million in notes andaccounts payable-trade, and income taxes paid of ¥5,244 million, etc.
(Cash flows from investing activities)
Net cash used in investing activities amounted to ¥3,339 million (¥649 million of expenditure in the previousyear). This was mainly attributable to expenditure for acquiring shares in subsidiaries which involved change inthe scope of consolidation totaling ¥1,649 million, expenditure for purchases of intangible fixed assets totaling¥686 million, and expenditure for purchases of tangible fixed assets totaling ¥406 million, etc.
(Cash flows from financing activities)
Net cash used in financing activities amounted to ¥3,702 million (¥2,238 million of expenditure in the previousyear). This was mainly attributable to dividends paid totaling ¥1,646 million, repayment of short-term borrowings
totaling ¥1,209 million, and redemption of corporate bonds totaling ¥757 million.
(3) Qualitative information on projections for the consolidated business results
Revised forecast for
Initial forecast for the
Full-year results forthe full year ending
full year ending
the year ended March
March 31, 2011 (*1)
March 31, 2011 (*2)
31, 2010
Net sales
100,000
80,00066,342
Operating income
13,00011,0008,124
Ordinary income
13,00011,0007,761
Net income
7,000
5,500
3,289
(*1) Released on November 4, 2010; (*2) Released on May 10, 2010

(Unit: Million yen)
Year-over-yearincrease
50.7%
60.0%
67.5%
112.8%The projections for the consolidated business results for the year have not been changed from the previous
announcement.
In pachinko machine sales, the Company changed the release dates for some of the machine titles with high-potential,
which were scheduled to be released in this fiscal year, to the next fiscal year. This is because the Company has been
increasing the entertainment features of such machines. The Company has been reviewing its first collaborative
machine titles with KYORAKU SANGYO, which were scheduled to be released in the fourth quarter, in terms of
security enhancements and other issues. The two companies discussed and changed their release schedule to the firsthalf of the next fiscal year.
The projections for the consolidated business results for the year have not been changed from the previous
announcement due to the following reasons: (1) The Company has achieved steady results up to the third quarter and(2) It is expected that the pachislot machines Sengoku BASARA 2 and MOBASLO Evangelion—for your own wish will
be released in the fourth quarter as scheduled.

52. Other information(1) Overview of transfer of important subsidiaries
None(2) Overview of simplified accounting methods and special accounting methods
1) Method for estimation of general loan losses
Because it was observed at the end of the nine months ended December 31, 2010 that no significant change has
occurred in the Company’s historical loan loss ratio, etc. since the end of the previous year, the Company determines
an estimate of loan losses by employing the historical loan loss and other ratios computed at the end of the previous
year.
2) Method for valuation of inventories
For the purpose of valuing inventories at the end of the nine months ended December 31, 2010, the Company
dispenses with physical inventorying and applies a reasonable valuation method on the basis of the value of
inventories physically verified at the end of the previous year.
3) Method for determination of deferred tax assets and deferred tax liabilities
For evaluating deferred tax assets for recoverability, when it has been observed that no significant change has
occurred in the Company’s business environment and other conditions or the occurrence of temporary and other
differences since the end of the previous year, the Company applies the method that employs the same futurebusiness performance projections and tax planning that were used at the end of the previous year.
4) Offsetting and elimination of intercompany receivables and payables and transactions among consolidated
companies
During the offsetting and elimination of intercompany receivables and payables among consolidated companies, if
the Company finds a discrepancy between the amounts receivable and payable, we offset and eliminate them against
each other, to the extent that elimination is reasonable, without reconciling such discrepancy.
In addition, during the offsetting and elimination of intercompany transactions among consolidated companies, if theCompany finds a discrepancy in transaction amounts, we apply the method that causes the different amounts to alignwith the amount recorded by the parent company for the offsetting and elimination of transactions, provided thatsuch discrepancy is insignificant.
5) Assessment of tax expenses
The Company applies the method that reasonably estimates an effective tax rate to be assessed on income before
income taxes for the year ending March 31, 2011 after accounting for the tax effects of temporary differences andmultiplies income before income taxes during the nine months of the year ending March 31, 2011 by such estimatedeffective tax rate.
(3) Overview of changes in accounting principles, accounting procedures, presentation methods and other factors
1) Application of Accounting Standard for Equity Method of Accounting for Investments and Practical Solution on
Unification of Accounting Policies Applied to Accounted for Using the Equity Method
From the first quarter of the year ending March 31, 2011, the Company applies the Accounting Standard for Equity
Method of Accounting for Investments (ASBJ Statement No. 16 issued on March 10, 2008) and Practical Solution on
Unification of Accounting Policies Applied to Accounted for Using the Equity Method (PITF No. 24 issued on
March 10, 2008). This change has no impact on profit or loss.
2) Application of Accounting Standard for Asset Retirement Obligations and others
From the first quarter of the year ending March 31, 2011, the Company applies the Accounting Standard for Asset
Retirement Obligations (ASBJ Statement No. 18 issued on March 31, 2008) and Guidance on Accounting Standard
for Asset Retirement Obligations (ASBJ Guidance No. 21 issued on March 31, 2008). As a result of this application,
operating income and ordinary income decreased by ¥23 million, respectively, and income before income taxes andminority interest decreased by ¥166 million. The amount of changes in asset retirement obligations as a result of theapplication of this standard was ¥286 million.

63) Application of Accounting Standard for Business Combinations and others.
From the first quarter of the year ending March 31, 2011, the Company applies the Accounting Standard forBusiness Combinations (ASBJ Statement No. 21 issued on December 26, 2008), Accounting Standard forConsolidated Financial Statements (ASBJ Statement No. 22 issued on December 26, 2008), Partial Amendments to
Accounting Standard for Research and Development Costs (ASBJ Statement No. 23 issued on December 26, 2008),
Accounting Standard for Business Divestitures (ASBJ Statement No. 7 issued on December 26, 2008), Revised
Accounting Standard for Equity Method of Accounting for Investments (ASBJ Statement No. 16 issued on
December 26, 2008) and Revised Accounting Standard for Business Combinations and Accounting Standard forBusiness Divestitures (ASBJ Guidance No. 10 issued on December 26, 2008).

7

3. Quarterly consolidated financial statements(1) Quarterly consolidated balance sheets(Unit: Million yen)
End of third quarter ofthe year ending
March 31, 2011
(December 31, 2010)
AssetsCurrent assets
Cash and cash equivalents
Notes and accounts receivable—trade
Inventories
Other current assets
Allowance for doubtful accounts
Total current assets
Fixed assets
Tangible fixed assets
Land
Other tangible fixed assets
Total tangible fixed assets
Intangible fixed assets
Goodwill
Other intangible fixed assets
Total intangible fixed assets
Investments and other assets
Investment securities
Other assets
Allowance for doubtful accounts
Total investments and other assets
Total fixed assets
Total assets
Liabilities
Current liabilities
Notes and accounts payable—trade
Current portion of long-term borrowings
Corporate bonds redeemable within 1 year
Accrued income taxes
Accrued bonuses
Accrued bonuses to directors and auditors
Other current liabilities
Total current liabilities
Fixed liabilities
Corporate bonds
Retirement benefit provisions
Other fixed liabilities
Total fixed liabilities
Total Liabilities

8

Condensed consolidatedbalance sheet
at the end of year ended
March 31, 2010
(March 31, 2010)

18,561
21,647
1,698
7,059
(256)
48,71015,91633,088
1,520
6,524
(355)
56,694

6,186
3,750
9,936

6,170
3,551
9,721

2,703
2,131
4,835

239
2,094
2,333

8,669
4,827
(167)
13,32928,101
76,811

7,865
4,827
(114)
12,57824,634
81,32917,813
45
790
3,231
23
180
4,399
26,483

26,610
720
3,562
273
135
4,543
35,845

920
322
2,984
4,227
30,710

1,510
274
2,511
4,295
40,141

(Unit: Million yen)
End of third quarter ofthe year ending
March 31, 2011
(December 31, 2010)
Net assets
Shareholders’ equity
Common stock
Capital surplus
Retained earnings
Treasury stock
Total shareholders’ equity
Valuation and translation differences
Unrealized holding gain on available-for-sale securities
Foreign currency translation adjustment
Total valuation and translation differences
Minority interest
Total net assets
Total liabilities and net assets

9Condensed consolidatedbalance sheet
at the end of year ended
March 31, 2010
(March 31, 2010)

7,948
7,994
32,394(1,785)46,552

7,948
7,994
27,583(1,785)41,741

(663)
0
(663)
212
46,101
76,811

(676)
0
(676)
122
41,187
81,329(2) Quarterly consolidated statement of income[Nine months ended December 31, 2010](Unit: Million yen)

Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Operating income
Non-operating income
Interest income
Dividend income
Equity method investment gain
OthersTotal non-operating income
Non-operating expenses
Interest expense
Foreign exchange loss
Equity method investment loss
Loss on management of investment securities
Amortization of equity investment
OthersTotal non-operating expenses
Ordinary income
Extraordinary income
Gain on sale of fixed assets
Reversal of allowance for doubtful accounts
Reversal of accrued bonuses
OthersTotal extraordinary income
Extraordinary losses
Loss on sale of fixed assets
Loss on disposal of fixed assets
Impairment loss
Valuation loss on investment securities
Loss on adjustment for changes of accounting
standards for asset retirement obligations
Loss due to discontinued production
OthersTotal extraordinary losses
Income before income taxes and minority interest
Current income taxes
Income before minority interests
Minority interests
Net income (loss)

10

Nine months ended
December 31, 2009
(April 1, 2009–
December 31, 2009)
24,521
10,524
13,997
12,6281,368

Nine months ended
December 31, 2010
(April 1, 2010–
December 31, 2010)
71,43345,14926,283
15,584
10,699

8
164
243
416

10
166
516
277
971

19
2
253
258
102
57
693
1,090

16
20
88
30
31
187
11,483

46
27
9
82

1
112
37
12
163

0
423
18
15
-

1
10
3
142

16
33
506
666
916
24
(273)

81
239
11,406
4,887
6,519
48
6,471

(3) Quarterly consolidated statement of cash flows(Unit: Million yen)
Nine months ended
December 31, 2009
(April 1, 2009–
December 31, 2009)
Cash flows from operating activities
Income before income taxes and minority interest
Depreciation and amortization
Impairment loss
Amortization of goodwill
Increase (decrease) in allowance for doubtful
accounts
Increase (decrease) in accrued bonuses
Increase (decrease) in accrued bonuses to directors
and auditors
Increase (decrease) in retirement benefit provisions
Interest and dividend income
Discounts on purchases
Equity method investment loss (gain)
Interest expense
Loss on disposal of fixed assets
Loss on adjustment for changes of accounting
standards for asset retirement obligations
Decrease (increase) in notes and accounts
receivable—trade
Decrease (increase) in inventories
Decrease (increase) in merchandising rights advances
Increase (decrease) in notes and accounts
payable—trade
Increase (decrease) in accrued consumption taxes
Increase (decrease) in deposits received
Others
Sub totalInterest and dividends received
Interest paid
Income taxes (paid) or refund
Net cash provided by (used in) operating activities
Cash flows from investing activities
Payments into time deposits
Purchases of tangible fixed assets
Proceeds from sale of tangible fixed assets
Purchases of intangible fixed assets
Purchases of investment securities
Expenditure for equity investment
Expenditure for loans
Expenditure for acquiring shares in subsidiaries
which involved change in the scope of consolidation
Expenditure for acquiring shares in affiliates
Proceeds from sale of shares in affiliates
OthersNet cash provided by (used in) investing activities

11

Nine months ended
December 31, 2010
(April 1, 2010–
December 31, 2010)
666
1,015
18
65
(51)

11,406
1,299
3
267
(134)

(193)
(61)

(252)
45

40
(173)
(19)
253
19
409
-

47
(177)
(115)
(516)
16
10
142

2,812

11,611(678)
761(1,063)279
17(9,633)338(1,309)
524
3,377
178
(26)
2,428
5,958

108
(34)
356
14,750183(23)(5,244)
9,666

(20)
(411)
615
(310)
(149)
(357)
-

(406)
4
(686)
(366)
(155)
(243)
(1,649)

(16)
(649)

(315)
200
279
(3,339)(Unit: Million yen)
Nine months ended
December 31, 2009
(April 1, 2009–
December 31, 2009)
Cash flows from financing activities
Net increase (decrease) in short-term borrowings
Repayment of long-term borrowings
Redemption of corporate bonds
Proceeds from payments by minority shareholders
Dividends paid
Expenditure for purchase of treasury stock
OthersNet cash provided by (used in) financing activities
Effect of exchange rate changes on cash and cash
equivalents
Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period

12

Nine months ended
December 31, 2010
(April 1, 2010–
December 31, 2010)

(61)
(660)
60
(1,501)(76)(2,238)(6)(1,209)
(45)
(757)
22
(1,646)(67)(3,702)(8)

3,064
11,181
14,246

2,615
15,906
18,521

(4) Note regarding the operation of the company as a going concern
Nine months of the year ending March 31, 2011 (April 1, 2010 to December 31, 2010)
No relevant items

13

(5) Segment information[Segment information by business category]Nine months ended December 31, 2009 (April 1, 2009 to December 31, 2009)(Unit: Million yen)
Pachinko/
SportsPachislot Entertainment
Field(PS) Field

Mobile
Field

Other
Field

Total

Elimination
Consolidatedor
incorporation

Net sales(1)Net sales to third parties
21,300
1,806
1,403
10
24,521
24,521
205
0
0
259
466
(466)
(2) Inter-group net sales ortransfers
Total
21,505
1,807
1,403
270
24,987(466)
24,521
Operating income (loss)
1,463
(253)
305
(69)
1,446
(78)
1,368
(Notes)1. Based on the proximity of merchandises and services or other provided, the Company’s businesses are segmented
into Pachinko/Pachislot (PS) Field, Sports Entertainment Field, Mobile Field and Other Field.
2. The major products or services in each segment are as follows:(1) Pachinko/Pachislot (PS) Field: Purchasing, sales, planning and development of pachinko/pachislot machines
and related services(2) Sports Entertainment Field: Sports management and related activities(3) Mobile Field: Mobile contents, etc.
(4) Other Field: Planning and production of animation, movie production, etc.
3. Additional information
The sports management business had been included in the Sports Field segment in previous years. In light of new
business developments, the Company renamed the segment as the Sports Entertainment Field segment effectivewith the first quarter of the year ending March 31, 2011.
The planning, development and sales business of packaged software, such as game software, which had been
included in the Game Field segment in previous years, was dissolved during the previous fiscal year as a result of
the sale of shares in subsidiaries.
The mobile content business, which had been included in the Other Field segment in previous years, wasresegmented and separately disclosed under the Web Service Field segment in the previous fiscal year as the valueof the business became material. The Company renamed the segment as the Mobile Field segment effective withthe first quarter of the year ending March 31, 2011 in light of business developments such as an expansion ofservice provision for mobile content.
The digital content creation and copyright acquisition business, which had been included in the Movies Field
segment in previous years, was dissolved during the previous fiscal year as a result of the merger and absorptionof the business as a surviving entity into the Company. In addition, the movie production business has been
included in the Other Field segment effective with the first quarter of the year ending March 31, 2011 as the valueof the business is no longer material.
The following is the segment information for the nine months ended December 31, 2009 which is based on thebusiness categories adopted in the nine months ended December 31, 2010.
(Unit: Million yen)
Pachinko/
SportsPachislot Entertainment
Field(PS) Field
Net sales(1) Net sales to third parties(2) Inter-group net sales ortransfers
Total
Operating income (loss)

Mobile
Field

Game
Field

Other
Field

Total

Elimination
Consolidatedor
incorporation

52,150
350

2,957
37

1,168
-

8,668
82

105
9

65,051480(480)

65,051-52,501
7,712

2,995
(437)

1,168
373

8,751
(926)

115
(626)

65,532
6,095

(480)
(13)

65,051
6,082[Segment information by region]
Nine months ended December 31, 2009 (April 1, 2009 to December 31, 2009)
Segment information by region has been omitted, since Japan has accounted for more than 90% of total net sales
across all segments.
[Overseas sales]
Nine months ended December 31, 2009 (April 1, 2009 to December 31, 2009)
Information on overseas sales has been omitted, since they have accounted for less than 10% of consolidated net
sales.

14

[Segment information](Additional information)
From the first quarter of the year ending March 31, 2011, the Company applies the Accounting Standard for Disclosuresabout Segments of an Enterprise and Related information (ASBJ Statement No. 17 issued on March 27, 2009) and
Accounting Standard for Disclosures about Segments of an Enterprise and Related information (ASBJ Guidance No. 20
issued on March 21, 2008).
1 General information about reportable segment
The reportable segments of the Company are business units of the Fields Group for which the Company is able to obtain
individual financial information separately in order for the board of directors to conduct periodic investigation to determine
distribution of management resources and evaluate their business performance.
The Company’s reportable business segments are segmented into Pachinko/Pachislot (PS) Field, Mobile Field, Sports
Entertainment Field and Other Field.
The major products or services in each reportable segment are as follows:
Pachinko/Pachislot (PS) Field: purchasing, sales, planning and development of pachinko/pachislot machines and related
services; Mobile Field: mobile contents, etc.; Sports Entertainment Field: sports management and related activities; andOther Field: planning, production, etc. of animations, movies and images.
2 Information on net sales and income (loss) by reportable segment
Nine months ended December 31, 2010 (April 1, 2010 to December 31, 2010)(Unit: Million yen)
Pachinko/
Pachislot(PS) Field

MobileField

SportsEntertainment
Field

Other
Field

Total

Adjustment(Note 1)

Amount in
the quarterly
consolidated
statement ofincome(Note 2)
Net sales
Net sales to third parties
64,222
1,543
1,619
4,048
71,43371,433
187
4
25
143
360
(360)
Inter-group net sales ortransfers
Total
64,409
1,547
1,644
4,192
71,794(360)
71,433
Segment income (loss)
10,507
287
(219)
177
10,753(53)
10,699(Notes)1. Adjustment of segment income (−¥53 million) has been derived from the elimination of inter-grouptransactions.
2. Segment income (loss) is adjusted on operating income on the quarterly consolidated statement of income.
3 Information on impairment loss on fixed assets, goodwill, etc. by reportable segment(Significant impairment loss on fixed assets)
No relevant items(Significant changes in the amount of goodwill)In the Other Field segment, the Company acquired shares of Tsuburaya Productions Co., Ltd. and Digital Frontier Inc. as
the Company’s consolidated subsidiaries.
As a result of this event, goodwill increased by ¥2,732 million during the nine months ended December 31, 2010.
(Significant income related to negative goodwill)
No relevant items

15

(6) Note regarding occurrence of significant change in amount of shareholders’ equity
Nine months ended December 31, 2010 (April 1, 2010 to December 31, 2010)
No relevant items

16