Kufu Company Inc.

FY2023.9 Q2Presentation Material
May 15, 2023

Agenda1. Consolidated Financial Results for FY2023.9 Q2
2. Business Overview by Segment• Daily Life Business• Life Event Business

3. Shift of management resources to AI

1. Consolidated Financial Resultsfor FY2023.9 Q2

Group Composition (Main Group Companies as of May 2023)
Life Event Business

Daily Life Business
Daily and community life
domainMarriagedomainHome domain

Shopping information service andlifestyle information media

Regional information media

Management
consulting service

Consulting service forhigh-net-worth individuals
Wedding information media
and service

Household budget service

Educational app

Home and real estate specialized media andpurchase and resale service

Investment and Incubation Business
Investment and businessdevelopment domain

Holding company(Investment)

Design development
domainInvestment
management

Development and sales of
insurance productsTechnology development
domainBusinessmanagement domain

Travel/outing media(Affiliate)

Insurance sales agency

OthersResearch and development

Informational website fortrips with children* Ietate business run by SHIZUOKA ONLINE CO. LTD. was succeeded (the absorption-type split) by Kufu Sumai Inc. on April 1, 2023.

Holding company(Support for operatingcompanies)

Consolidated Net Sales
・Net sales for the first half of FY2023.9 was 9,246 million yen, which was 44.0% of the full-year consolidated earnings forecast

FY2022.9

FY2023.9
Forecast

Progress

9,127

9,246 101.3% 21,000

44.0%

Daily Life Business

2,202

2,321

105.4%--

Life Event Business

6,875

5,975

86.9%

-

-

H1

Net sales

H1*

YoY

Investment andIncubation Business

42

925 2,187.7%

-

-

Other

75

111

146.5%--

Adjustment

-67

-88

-

-

(JPY MM)*The Life Event Business started consolidating profit (loss) of OM Solar, Inc. and the Investment and Incubation Business started consolidating profit (loss) of RETRIP, Inc. in the second quarter of FY2023.9.

Consolidated Operating Profit / EBITDA
・EBITDA for the first half of FY2023.9 was 1,104 million yen, which was 35.6% of the full-year consolidated earnings forecast

FY2022.9
H1

FY2023.9
H1*

Forecast

YoY

Progress

Operating profit

773

585

75.7%

Daily Life Business

717

573

79.9%

-

-

Life Event Business

539

309

57.4%

-

-

Investment and Incubation
Business

-14

317

-

-

-

Other

-58

-103

-

-

-

Adjustment

-410

-511

-

-

-

1,284

1,104

86.0%

3,100

35.6%

EBITDA

2,000 29.3%(JPY MM)*The Life Event Business started consolidating profit (loss) of OM Solar, Inc. and the Investment and Incubation Business started consolidating profit (loss) of RETRIP, Inc. in the second quarter of FY2023.9.

Highlights of Consolidated Financial Results for FY2023.9 H1・EBITDA for the first half of FY2023.9 was 1,104 million yen, which was 35.6% of the full-year consolidated earnings forecast

Progress by segment
Daily Life BusinessLife Event Business

Daily and community life domain
・ As for Locoguide, net sales slightly increased YoY due to the steady performance of the Tokubai business,
offset by the decrease in media ad sales
Operating profit decreased due to the increases in labor costs and development-related costs
・ Sales and profit of SHIZUOKAONLINE declined YoY, while other companies generally performed well
Home domain
・ Sales of SaaS tools for real estate agencies were steady. The purchase and resale service business accelerated
inventory reduction
・ HyAS & Co. Inc. decreased sales and profit YoY due to a slowdown of new orders and concentrated deliveries inthe second half but made good progress against full-year earnings forecast. Profit (loss) of OM Solar, Inc., aconsolidated subsidiary of HyAS & Co. Inc. was consolidated starting from Q2
Marriage domain
・ Earnings hit a plateau due to the delayed response during the COVID-19 pandemic
The number of venues with paid ad postings and the contracts of wedding ceremonies produced were yet to see
full-fledged recovery

Investment andIncubation Business

Investment and business development domain
・ Profit (loss) of the operator of travel and going out service “RETRIP” was consolidated starting from the Q2・ Profit associated with disposal of a part of operational investment securities was recorded in Q1
6

Consolidated Quarterly Financial Results
・Sales and profit both decreased year on year

FY2022.9

FY2023.9

Q1

Q2

Q3

Q4

Q1

Q2*

YoY

QoQ

Net sales

4,528

4,599

4,175

5,321

4,883

4362

94.9%

89.3%

Operatingprofit

369

403

233

551

433

151

37.5%

34.9%

EBITDA

626

658

488

808

685

418

63.6%

61.1%
(JPY MM)*The Life Event Business started consolidating profit (loss) of OM Solar, Inc. and the Investment and Incubation Business started consolidating profit (loss) of RETRIP, Inc. in the second quarter of FY2023.9.

Consolidated Financial Results – Quarterly Trends
・Sales and profit both decreased year on year
OperatingprofitNet sales

4,362

7,000

EBITDA

JPY MM

JPY MM

JPY MM

6,000

418

151

1,000
800

5,000
600

4,000
3,000

400

2,000

200

1,000
0

(JPY MM)Q1
FY2022.9

Q2

Q3

Q4

Q1
FY2023.9

Q2*0(JPY MM)Q1
FY2022.9

Q2

Q3

Q4

Q1
FY2023.9

Q2**The Life Event Business started consolidating profit (loss) of OM Solar, Inc. and the Investment and Incubation Business started consolidating profit (loss) of RETRIP, Inc. in the second quarter of FY2023.9.

Consolidated Quarterly Financial Results – Net Sales by Segment
・Sales of Life Event Business decreased year on year mainly due to the slowdown of the home domain
・The Investment and Incubation Business started consolidating profit (loss) of RETRIP, Inc. in the second quarter of FY2023.9

FY2022.9

Net
sales

FY2023.9

Q1

Q2

Q3

Q4

Q1

Q2*

YoY

QoQ

Daily Life Business

1,101

1,101

1,056

1,143

1,110

1,211

110.1%

109.2%

Life Event Business

3,401

3,473

3,092

3,675

2,938

3,037

87.4%

103.4%

Investment andIncubation Business

25

16

24

495

828

97

580.6%

11.8%

Other

36

39

30

39

50

60

154.6%

118.6%

Adjustment

-36

-31

-28

-32

-43

-44

-

(JPY MM)*The Life Event Business started consolidating profit (loss) of OM Solar, Inc. and the Investment and Incubation Business started consolidating profit (loss) of RETRIP, Inc. from the second quarter of FY2023.9.

Consolidated Quarterly Financial Results – OP by Segment
・Profit of the Daily Life Business decreased year on year due to the increases in labor costs and development-related costsof Locoguide・Profit of the Life Event Business decreased mainly due to the decrease in sales of the home domain

FY2022.9Q1Q2

FY2023.9

Q3

Q4

Q1

Q2*

YoY

QoQ

Daily Life Business

365

351

278

282

259

313

89.2 % 120.8 %Life Event Business

251

287

206

302

191

118

41.2 %

62.1 %

Operating Investment andprofitIncubation Business

-8

-6

-5

202

313

3

-

1.2 %

Other

-31

-27

-34

-31

-61

-42

-

-

Adjustment

-208

-202

-211

-204

-269

-242

-

(JPY MM)*The Life Event Business started consolidating profit (loss) of OM Solar, Inc. and the Investment and Incubation Business started consolidating profit (loss) of RETRIP, Inc. from the second quarter of FY2023.9.

Consolidated B/S
As of
end-Sep. 2022

Current assets(Cash and deposits)

14,826
7,269(Operational investment
securities)

2,979(Real estate for sale)

2,758
6,498
3,526

Non-current assets(Goodwill)(Investments and other assets)

AssetsLiabilities(Short-term and long-termborrowings)

Net assets

202 20229 3 年月 3 月 増減額
末 末流 動 14, 15,429
資産 826 255(現金
7,2 7,6
及 び
352
69 21
預金)

2,047
21,329
9,666
5,856

資産

11,663
1,191(Treasury shares)-443(Valuation difference on
available for-sale securities)

399*Items in parentheses are included in totals.

15,2557,621(営業
投 資 2,9
有 価 79証券)
現金及び預金が352 百
万円増加
(販売
2,7
用 不
58
動産)
固 定 6,4
資産 98597百万円減少( の れ 3,5ん)
26(Retained earnings)

Total liabilities and net assets

As of
end-Mar. 2023

21,329

2,9
19
98

増減要
因

Change

429
352

2,998

19

2,160
7,277
3,913

-597
779
387

2,1
-597
60

・子会
社株式
の取得
等によ
る支出
があっ
た
一方、
営業活
動によ
る資金
の獲得
等によ
り

・販売
用不動
産は在
庫縮小
に伴い、

1,985

-61

22,535
10,715

1,205
1,048

6,373

517

11,820

156

1,281

90

-444

0

399

0

22,535

1,205

7,2
779
77
3,9
387
13

(投資
そ の 2,0 1,9-61
他 の 47 85
資産)21,32 22,
1,205
9
535
9,6 10,1,048
66 715(短期借 入
金 及 5,8 6,3517
び 長 56 73
期 借入金)
純 資 11, 11,156
663 820
産
負債(利益
1,1 1,2
余 剰
90
91 81
金)

(自己0
株式) 443 444
(その
他 有
価 証
399 399 0
券 評

価 差
額金)
負 債
及 び 21, 22,
1,205
純 資 329 535
産

・
RETRI
P及び
OM
ソ ー
ラーの
連結開
始と
償却に
より、
のれん
が 387
百万円
増加

・短期
借入金
及び長
期借入
金 が
517 百
万円
増加

Change factors
・ Cash and deposits increased by 352 million
yen mainly due to cash acquired throughoperating activities offsetting the acquisitionof shares in subsidiaries and other spending・ Real estate for sale declined by 597 million
yen due to the inventory reduction・ Due to the start of consolidation RETRIP, Inc.
and OM Solar, Inc. and amortization of
goodwill, goodwill increased by 387 million
yen・ Short-term and long-term borrowings
increased by 517 million yen(JPY MM)Group Business Foundations (as of Mar. 31, 2023)

Users
Support users’ activities through three contact points with them

Maximize contact points
with users

Indirectly provide services to users
through support for business operators

Monthly active users*1

Contract accounts*2

Approx. 42 million

Approx. 62,500

Provide useful tools for daily life andspecialized services for life events
Total tool downloads*3

Services provided
annually*4

Approx. 28.8million Approx. 4,300*1: Total users as of the end of Mar. 2023 for the main media and tools in each domain (browser or device base). Based on simple aggregate, without taking into consideration users of multiple media or tools.
*2: Total as of the end of Mar. 2023 of stores using “Tokubai” (paid and unpaid), stores posting ads and using tools and services to support operations offered by O-uccino, Inc., member companies for services provided by HyAS & Co. Inc., and trading partner venues ofanymarry Co., Ltd.
*3: Total cumulative apps downloaded as of the end of Mar. 2023 for “Tokubai,” “Zaim,” “Gokko Land,” and “RETRIP.”*4: Total of number of consultations in “Ietate Sodan Counter” over the past one year in SHIZUOKAONLINE CO., LTD., number of services offered over the past one year in home domain (ex. HyAS & Co. Inc.), and estimate of annual wedding ceremonies
produced by anymarry Co., Ltd. as of Mar. 2023.

11
12

Group-wide Media Monthly Active Users
・The inflow of users on “Kufu Live!” decreased mainly due to a change in a search engine algorithm
・Despite the increase after “RETRIP” was added in December 2022, group-wide media monthly active users
was approx. 42 million on a simple aggregate base at the end of March 2023
Monthly active users*

55

approx.
42 million

45

35

25

15

(Million users)

Mar.
2019

Jun.

Sep.

Dec.

Mar.
2020

Jun.

Sep.

Dec.

Mar.
2021

Jun.

Sep.

Dec.

Mar.
2022

* Total users for the main media and tools in each of the domains (browser or device base). Users of “RETRIP” have been added up from Dec. 2022.
Based on simple aggregate, without taking into consideration users of multiple media or tools.

Jun.

Sep.

Dec.

Mar.
2023

Group-wide Contract Accounts
・Group-wide contract accounts have been almost flat since December 2022

Tokubainon-subscriber stores

64,00062,000

Number of contract accounts*

62,487

+57

Other

+168

62,526-186

60,000Tokubai subscriber stores

58,00056,00054,00052,0005,0000Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar.
2020
2022
2023
2021
2019

Dec.
2022

*Total of stores using “Tokubai” (paid and unpaid; excluding accounts linked with initiatives with approx. 16,000 convenience stores), stores posting ads and using tool services to support operations
offered by Kufu Sumai Inc., member companies for services provided by HyAS & Co. Inc., and trading partner venues of anymarry Co., Ltd.

Mar.
2023

Group-wide Tool Downloads and Services Provided Annually・Starting from March 2023, cumulative “RETRIP” apps downloaded were added

Total tool downloads *1

35

approx.

28.8 million

30

5,000

approx.

4,300

Services provided annually *2

4,500
4,000

25

3,500

20

3,000
2,500

15

2,000

10

1,500
1,000

5

500

0
(Million tools)

Sep.

2021

Dec.

Mar.

2022

Jun.

Sep.

Dec.

Mar.

0
(services)

2023

Sep.

Dec.

2021

Mar.

Jun.

Sep.

Dec.

2022

*1: Total cumulative apps downloaded as of the end of Mar. 2023 for “Tokubai,” “Zaim,” “Gokko Land,” and “RETRIP (in and after Mar. 2023).”*2: Total of number of consultations in “Ietate Sodan Counter” over the past one year in SHIZUOKAONLINE CO., LTD., number of services offered over the past one year in home domain(ex. HyAS & Co. Inc.), and estimate of annual wedding ceremonies produced by anymarry Co., Ltd. as of Mar. 2023.

Mar.
2023

Group Management Target by FY2026.9 (5th Term)
Group EBITDA*1

10 billion yen
50%

Ratios of main
business segments *3

Daily Life Business
Daily and community life domain

*2

50%

Life Event Business
Marriage domain

Home domain *4*1: EBITDA (operating profit + depreciation and amortization)*2: Target to be achieved through organic growth of each group companies
EBITDA plus costs for stock-related compensation upon the resolution to issue the 8th and the 9th share acquisition rights (stock options with charge)*3: Ratio of each business segment based on the sum of the Daily Life Business and the Life Event Business.
In September 2022, some of the business segments and domains were revised. The composition ratio was calculated based on the revised amounts.
*4: The home domain includes HyAS & Co. Inc.

14
16

2. Business Overview by Segment

17

Daily Life Business

18

Daily Life Business – Financial Results – Quarterly Trends
・In the first half, net sales of Locoguide slightly increased YoY due to the steady performance of the Tokubai business,
offset by the decrease in media ad sales
Operating profit decreased due to the increases in labor costs and development-related costs

1,211
1200
1000

SHIZUOKAONLINEKIDS STAR
Zaim
Locoguide

Operatingprofit

JPY MM

Net sales

500(including sales of former
Kufu Lifestyle)

EBITDA

313

JPY MM

JPY MM

400

800

353

300

600
200

400

100

200
0
(JPY MM)

0
Jan.Mar.
2021

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.
2022

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.
2023(JPY MM)

Jan.Mar.
2021

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.
2022

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.
2023

Daily and Community Life Domain – Monthly Active Users
・The inflow of users on “Kufu Live!” decreased partly due to a change in a search engine algorithm

Monthly active users*

50
45

TokubaiTokubai News

Jun.

Sep.

Kufu Live!

Other

40
35
30
25
20
15
10
5
0

Dec.

(Million users)

2020

Mar.

2021

Dec.

Mar.

2022

Jun.

Sep.

Dec.

Mar.

2023

* Total users for the main media and tools in the daily and community life domain (browser or device base). Based on simple aggregate, without taking into consideration users of multiple media or tools.

Number of Subscriber Stores for Tokubai Services and Average Unit Price*・As of the end of March 2023, there were 39,123 subscriber stores (Stores with fixed price contracts were up 4.1 % YoY to 30,491)
・The number of stores with fixed price contracts remained on the same level as December 2022 due to the increases caused by new contracts
and the increase of stores of existing contracts, offset mainly by the cancellations of a major restaurant chain and an auto parts and accessories
store chain

Subscriber stores
Fixed pricecontract stores

5,000

Pay-for-performance
storesAverage unit prices at fixed price contract stores

4,800

40,0004,600

30,0004,400+4.1% YoY

20,00030,491 stores

10,0000(Stores)

4,200

4,000

Mar. Jun. Sep. Dec. Mar. Jun. Sep.Dec. Mar. Jun. Sep.Dec. Mar.
2020

2021

2022

2023

3,800

(JPY) Mar. Jun. Sep. Dec. Mar. Jun.

2020

* The number of subscriber stores and the average unit prices do not include the initiative with approximately 16,000 convenience stores.

2021

Sep. Dec. Mar. Jun. Sep. Dec. Mar.

2022

2023

Progress of Tokubai Business・ The Tokubai business was generally in line with the plan as of the end of March 2023
・ Prices have been revised since April 2023, but in a slower pace than planned. The number of stores is
expected to slow down in the second half due to the cancellation of some of the major store chains.
We strengthen sales and marketing to increase subscriber stores・ We started cross-selling initiatives, such as SNS and video marketing support for stores,
which will be our area of focus going forward
・ We are also working to generate new revenue sources, such as AI-driven information service for flyers

Life Event Business

21
23

Home Domain (Ex. HyAS) Business – Financial Results *1 – Quarterly Trends
・Sale of SaaS tools remained steady. Media continued focusing on content enhancement.
Monthly active users were on a recovery trend
・The purchase and resale service business accelerated inventory reduction
OperatingprofitNet sales *2

1,200
1,000

Business for high-net-worth individuals

200

Purchase and resale
service business + brokerage service
Media+SaaS

150

800
600

100

400

50

200
0
(JPY MM)EBITDA

Jan.Mar.

2021

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.

2022

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.

2023

0(JPY MM)

Jan.Mar.

2021

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.

2022

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.

2023*1: The simple aggregate of Kufu Sumai Inc. and SSI Corporation (includes some intragroup transactions). O-uccino, Inc. and Ouchino Kufu Co., Ltd. were integrated into Kufu Intermediate Holding Company Inc.
which was renamed as Kufu Sumai Inc. as of October 1, 2022.
*2: The business for high-net-worth individuals shows sales of SSI Corporation, and others show sales of Kufu Sumai Inc. For net sales in September 2022 or before, Media +SaaS represents sales of former O-uccino, Inc. andPurchase and resale service business + brokerage service represents results of former Ouchino Kufu Co., Ltd.

Inventory Status in Purchase and Resale Service Business・Gross margin in the Jan.-Mar. quarter was 6.8% (6.9% in Oct.-Dec.), and inventory turnover (days)* was 179 days
as of the end of March (260 days as of the end of December)・The purchase and resale service business accelerated inventory reduction

Inventory turnover days

Inventory (amount)

2,000

80

1,500

60

1,000

40

500

20

0

0

(JPY MM)

Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar.
2021

2022

2023

(Properties)

0-100 days
101-180 days
181 days +RentalMar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar.
2023
2021
2022

* Inventory turnover (days) = Average inventory amount / amount of property sales (ex. amount for rental properties. Amount of property sales were calculated on a pro rata basis for the quarter)Promotion of Service Development with AI Utilization
・We made “AI utilization” our top priority at the end of March and have released 7 generative AI-related functions in April
・It is possible to perform a task in seconds, which took a user or an operator tens of minutes or more to perform
Summary of a builder’s reviews

Automatic generation of appraisal comments

AI glossary

Easy-to-understand AI-generated summary ofbuilders’ reviews posted on the housing information
media “Ietate”*

AI automatic generation of appraisal
comments in “Kurasu-match appraisal sheet”

AI Glossary of technical terms used inarticles of “O-uccino News”

Focus on restructuring of media and services with AI from the second half onward* Ietate business run by SHIZUOKAONLINE CO. LTD. was succeeded (the absorption-type split) by Kufu Sumai Inc. on April 1, 2023.

HyAS & Co. Inc. Consolidated Financial Results – Quarterly Trends
・The growth of new orders in “R + house,” a core business of the consulting business, was stagnant. Promoted “model
house construction support” and other activities for member companies
・The construction business completed restructuring through closure of an office, which is expected to contribute to profits inthe second half when deliveries of houses concentrate・Profit (loss) of OM Solar, Inc. was consolidated starting from the Jan.-Mar. quarter

Net sales

2,500

1,831

JPY MM

2,000

Operating profit

300
250
200

1,500

106

JPY MM

150
1,000

100

500
0
(JPY MM)

50

Feb.Apr.

2021

MayJul.

Aug.Sep.*

Oct.Dec.

Jan.Mar.

2022

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.

2023

0(JPY MM)

Feb.Apr.

2021

MayJul.

Aug.Sep.**Results for Aug. 1, 2021, to Sep. 30, 2021 (two-month period), owing to irregular accounting period caused by change of accounting period.

Oct.- Jan.Dec. Mar.

2022

Apr.Jun.

Jul.Sep.

Oct.Dec.

Jan.Mar.

2023

Marriage Domain – Financial Results – Quarterly Trends
・Earnings hit a plateau due to the delayed response during the COVID-19 pandemic
・The number of venues with paid ad postings and the contracts of wedding ceremonies produced were yet to see
full-fledged recovery

Net sales
1,250

Production and dress sales
Media

1000

Operatingprofit250

EBITDA

200

150

750

100

500

50
250

0

0

Oct.- Jan.
(JPY MM） Dec. -Mar.

2019

2020

Pre-COVID-19
pandemic

Jan.- Apr. Jul.- Oct.- Jan.- Apr.- Jul.- Oct.- Jan.Mar. -Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar.

2021

COVID-19
pandemic

2022

2023

-50

(JPY MM)

Oct.Dec.

Jan.Mar.

Jan.- Apr.- Jul.- Oct.- Jan.- Apr.- Jul.Mar. Jun. Sep. Dec. Mar. Jun. Sep.

2019

2020

2021

Pre-COVID-19
pandemic

COVID-19
pandemic

2022

Oct.Dec.

Jan.Mar.

2023

Marriage domain Initiatives
Started offering consultation service by a wedding
advisor with abundant experience in the industry

Enhanced cases of newlywed couples
to address the diversity of marriage“Minna-no Wedding Advisor”“Minna-no Wedding Story”

・ Give consultation flexibly mainly online even to prospective users
・ Abundant proposals by taking advantage of the media with thelargest number of contracted venues
・ In addition to highly specialized proposals, it is possible to makehighly satisfying proposals based on users’ reviews and cost
breakdown data

・ In December 2022, released “Minna-no Wedding Story (everyone’s
wedding stories),” a collection of wedding photos of couples
・ In March 2023, significantly upgraded it into a narrative content that
describes in detail budget and items
・ Cases introduced increased from 2,600 in December to 3,600 in March3. Shift of management resources to AI

30

Revamp of the entire service
focusing on AI

AI for User First・ Provide professional and individually optimized services to users for free or at reasonable
prices by aggregating data within the Group and utilizing AI・ Significantly reduce costs of various consultation operations, which have been positioned as thecore of our growth strategy, and provide services 24/7
・ Additionally appointed Takako Kansai, president of Zaim Inc., as a Representative Executive Officer
on May 15, 2023
At the helm of the two representatives, Yoshiteru Akita and Takako Kansai, the Company aims
to grow business focusing on the utilization of AI

Promote Organizational Restructuring of the Group, Focusing on AI Utilization
・Enhance the service value by utilizing AI and aggregating data group-wide
・”Kufu AI Studio,” as the core organization of product development, is to promote the Group’s utilization of AI
・The regional media “Kufu Loco” is to collect local information and become a catalyst for the entire Group

Users

Kufu Loco

Kufu AI Studio(Merger of Zaim and Da Vinci Studio)

Regional
media/community

Daily and community
life domain

Original dataHomedomain・Lead AI utilization
・Maximize the value of data
・Recording/data-related business・Product development

MarriagedomainKufu Company

Other operatingcompanies in the group

Kufu AI
Fund
Accumulateknowledge of AI
utilization throughinvestment

Enhancement of Service Value through AI Utilization and Data Aggregation
To create new and better home-related service experience with AI,
we aim to enhance the Group value by building user bases and covering specialized fields and regional data

Improve user experience through AI utilization and data aggregation
Home

Marriage

Shopping

Going out

Build user bases and cover specialized fields and regional data

Offering of User-oriented Experience
Continue to provide each user not with experience segmentalized for each specialized area,
but with experience suitable for each of their own life stage seamlessly

Consider buying ahouse when giving
birth
Support everyday
shopping

Decide where to go
on a holiday
Review household
budget together
as a couple

Gather marriage
information suitableto each couple

New
company

Establishment of Kufu AI Studio

Zaim Inc. (Zaim) and Da Vinci Studio (DVS) in charge of development for the Group will be merged and renamed into “Kufu AI Studio Inc.”
The new company is responsible for the following roles as the core organization of AI utilization, maximization of data value and productdevelopment for the entire Group. Yuuichi Tateno was appointed executive officer in charge of Chief AI Officer (CAIO) of Kufu Company Inc.
He is also a director responsible for the overall AI-related area of Kufu AI studio.

Lead AI utilization

Maximize data value

Serves as a core department to create business andorganization with AI. Verifies and develops value of using highdifficulty AI technology, train and recruit AI engineers andconduct external PR activities.

Aggregates data of each business area accumulated by theGroup to build data platform, such as common user IDs.
Maximizes data value by making and aggregating the data toutilize it for AI and explore further value of the data bystrengthening data science area as well.

Recording/data-related business

Product development

Succeeds “Zaim,” a BtoC household budget service, and BtoB
data analysis business which have been operated by Zaim.
Applies knowledge, recording value, and data analysis value
cultivated in this business field to other group companies.

Succeeds product development for group companies, which
DVS has been in charge of, and aims to raise value of productservice by incorporating AI-related technologies.
Focuses on the development of new AI-related products.

Local Shift of Media
Reorganize information held by each business area for each region and form original data by collecting local information to make it into thegrowth base for the Group. Firstly, launch the media in multiple regional areas under a pilot program, and then roll it out nation-wide whiledeveloping various functions.
Release from
“Kufu Loco” Shizuoka
versionLocalize for each area
across Japan
Nation-wide rollout after pilot run

Provided as service optimized for each area
TokubaiO-uccino
Information on storessuch as retailers andreal estate agencies

Kufu Live !
Various information fordaily living

Gather original information only locally available,
by taking advantage of the Group’s media
content, operation of communities, andnetworks with local governments

Disclaimer
Important notes

This document contains forward-looking statements. These forward-looking statements are based only on the information made available to Kufu Company asof the date this document was prepared. These statements are not guarantees of future results and involve risks and uncertainties. Accordingly, the actual
results may differ materially from those projected herein depending on operating environment and other factors.

Actual results could be affected by, but are not limited to, domestic and international economic conditions and industry trends surrounding Kufu Company.

Kufu Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events orotherwise.

Information that is not related to Kufu Company is derived from publicly available information. Accordingly, Kufu Company does not verify nor guarantee theaccuracy, completeness and correctness of such information.

=Inquiries=
IR Representative, Corporate Communications Department
E-mail: ir@kufu.co.jp

Website: https://kufu.company/en37