“Bizloop”
The SMEs specific portal site
continues expansionand diversification

May 8, 2010

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The theme and strategy of the portal site " Bizloop"
The SMEs specific portal site "Bizloop" was a
finalist in the "Corporate Information" departmentof the "Best Corporate Web Site" category in "The2009 International Business Awards". Thereafter'Bizloop' continues developing towards providing
diverse services.
The portal site has carried out its mission tofacilitate SMEs in Japan by exposing information
via Web site, even after we applied for "The 2009
International Business Awards", Bizloop has
prompted the release of the area-specific versions
and mobile-adaptive ones.
Now Bizloop is going to take new strategies such asadditional content of the area-specific version, OEMselling of portal build engine, and providing
meeting places for SMEs and consumers.
Bizloop Search

http://www.bizloop.jp/Copyright(C) 2010 IFNet, Inc. All Rights Reserved.

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What is Bizloop？ －Easy and free Web advertising media－ 1
Any SMEs including corporations and private companies can release all kinds ofinformation on the portal site easily like a blog, once they use "Bizloop".
The contents on the portal site "Bizloop" is as follows:
1・Basic Information of companies
Trade name, address, telephone number, and Google Mapsin conjunction with addresses can be publicized.
2・Introduction of merchandise and services (maximum 3
pages to carry information across)
It is possible to introduce merchandise and services which
the company deals with using images and textual
information by hyperlink.
3・Inquiry mailing form
Bizloop has a mailing form which users interested in thereleased merchandise and services can use to sendquestions to the company.
4・Display on a mobile
All information registered on Bizloop can be browsed bymobile phones of major Japanese carriers.

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What is Bizloop？ －Easy and free Web advertising media－ 2

The above-mentioned services are completely complimentary to use.
Therefore Bizloop has met with a favorable reputation among
SMEs' owners who do not have enough budgets to buy listingpromotion or release information on media which tend to beexpensive, and do not have enough know-how to advertise.

Copyright(C) 2010 IFNet, Inc. All Rights Reserved.

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Growth performance of Bizloop

April, 2009

April, 2010

Growth Rate

No. of registered companies

25,31044,615176.3%

No. of page view

357,719596,952

166.9%

No. of unique users

145,006

271,402187.2%•Release of the area-specific"Bizloop Fukuoka" (Sep.2009)

Other performances•Supports the display of information on mobiles made by major
Japanese carries. (Sep. 2009)•By the request for the major PR agency and a famous home
appliance manufacturer,marketing research was implemented toSMEs "Bizloop" members and the mailing of magazines issued totaled
42,269. (11/2009)

The number of company users have dramatically increased and thus numerical data
counts was doubled by providing PR methods to most Japanese SMEs who do not havehigh IT literacy.
With improvement of value as media because of the increase of registered companies andpage view, various offers and alliances have been forthcoming from outer companies

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Diversity 1 －Addition of community-based portal－
There is also a community-based version of Bizloop. Especially Kanaga prefecture specificBizloop called "Bizloop Kawasaki" which achieved a close collaboration with the local
government, was Winner of the "Government Information Department" in the category of"Best Corporate Web Site" at "The 2009 International Business Awards." "BizloopKawasaki" was part of a project having a theme "Transmission of familiar andunderstandable administrative information from a standpoint close to citizens'."
Presently, the development of a governmental private sector "Bizloop" of the type of asimilar concept is under development, thru co-operation with IF Net and partner
enterprises.
Moreover we are going to release the following originalarea-specific Bizloop this year.
"Bizloop Hiroshima","Bizloop Akita","Bizloop Fukushima","Bizloop Hyogo","Bizloop Aomori", "Bizloop Iwate","Bizloop Miyagi","Bizloop Yamagata","Bizloop Ibaraki", "Bizloop Osaka","Bizloop Shizuoka"

Once these area-specific portals startup, registered companies
will get more precise measures for area marketing. IF Net
will gain a platform where we can take strategies which iscloser to the area on the aspects of collaboration with aftermentioned new portals and the sales of ad spaces.

Copyright(C) 2010 IFNet, Inc. All Rights Reserved.

6Diversity・２ －OEM sales of Bizloop engine
Bizloop was designed to have a built-in OEM feature which can have an administrative
account and control panel individually. It means the mass-production of portal sites
whose core is Bizloop engine is feasible. The above-mentioned "Bizloop Kawasaki" alsouses this OEM function. The next government-private sector joint portal will have astrong administrative structure and be released earlier thanks to this function.
In addition, also portal sites that can be administered by others other than IF Net. By
the fact that OEM functioning is utilized at low cost and to obtain a speedy release ispossible. It becomes possible to obtain the PR method which various enterprise groups,
associations of commerce and industry meet local administrative members and citizensof our group and form the construction of the regional portal sites which specialize in thespecific industry type. Simultaneously with this, it means that with thestructure of corporate profits by the monthly amount, rental of the"Bizloop" engine as the new business model of IF Net is feasible.

Copyright(C) 2010 IFNet, Inc. All Rights Reserved.

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Diversity・3 －Encounters between SMEs & Consumers―
In addition to these "Bizloop" families,including the Web site in June, "prize
campaign execution" and "coupon ticket issue"
were designated as a theme. The portal site oftwo "Bizloop" brand new releases is complete.
Close fusion with the existing "Bizloop" family
is assured. Work of these new portal sights
means that the market consumers will beengaged positively as the new target of"Bizloop", which mean SMEs shall publish
their information on "Bizloop" and the effectwill introduce the consumer to them directly.
As for the enterprise which utilizes "Bizloop",
they can obtain prize campaigns or issue
coupons from the respective company. Also, notonly thru passive information announcement
exposure, sales promotion, customer
recruitment thru "Push" style shall guarantee
repeaters. It becomes possible more than everto be able to secure direct profits.
Bizloop Coupon

http://coupon.bizloop.jp/
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Correlative Map of IF Net's Media Business
Future Development

Copyright(C) 2010 IFNet, Inc. All Rights Reserved.

9Bizloop families －Uniform Resource Identifier―Promotion of the Exposure
Bizloop Search
Bizloop Kawasaki
Bizloop Fukuoka

http://www.bizloop.jp/
http://www.bizloop.jp/kawasaki/
http://fukuoka.bizloop.jp/

Attracting Customers/Sales Promotion
Bizloop Coupon
Bizloop Prize

http://coupon.bizloop.jp/(Coming Soon !)Alliance／Expansion of Trade Area ＆ Sales Channel
Bizloop Matching

http://www.bizloop-match.jp/

Strategies of Client Information
Bizloop Suite (CMS)

Copyright(C) 2010 IFNet, Inc. All Rights Reserved.

http://www.bizloop-suite.jp/10

The future of "Bizloop "- the brand establishment by diversity of the "Bizloop" family The "Bizloop" family of IF Net in the future keeps continuing expansion anddiversification as the media to which it can keep supporting SMEs' web marketing.
Our goal is to be No.1 overwhelmingly as a comprehensive brand of internet
services for SMEs.

Copyright(C) 2010 IFNet, Inc. All Rights Reserved.

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