CASE STUDY

PTC connects toglobal customers
with Disguise
PTC has been emulating the tagline Digital
Transforms Physical for several years, and with thelaunch of an xR wall as part of the redesigned
Corporate Experience Center (CXC), it couldn’t be
more accurate. Built to help PTC create customer
presentations, events, and product demos, theDisguise-powered xR wall is designed to wow bothin-person and virtual visitors.

www.disguise.one

SummaryIn this case study, you’ll learn how a Disguise
VX 1, VX 2, and two RX II servers together withthe Designer software worked in conjunction
with an LED wall integrated with custom virtualenvironments created by Meptik and even acustom-built mobile robot to make thisstate-of-the-art facility possible. With this, PTC
expanded their reach to connect withcustomers virtually, increasing their reach inEMEA and APAC by 40%.
Over half of PTC’s customer-base was based in APAC andEMEA regions, however 91% of the visits they had to its
Boston-based Corporate Experience Center were North
American customers. This presented a huge missed
opportunity to connect with clients, build relationships andaccelerate sales cycles globally.
Being at the forefront of computer technology, PTC wanted an
innovative way to do something diﬀerent. The solution was a
one-of-a-kind extended reality (xR) wall that transported
customers anywhere from a factory ﬂoor in Germany to anoﬃce space in Shanghai. With an LED wall at its centre, thewall and a custom-built mobile robot pedestal system allowed
for easy face-to-face interaction.The content on both the xRwall was built by Meptik with Disguise RenderStream™ at theheart of it all.

Image credits: PTC

The challenge
Although PTC was, in some ways, inspired by The Mandalorian and thevirtual production technology used in ﬁlm, PTC wanted to create abi-directional solution where the intended audience could not only see
virtual content, but interact with it as well. That meant that the stage
couldn’t just go in one direction, out towards the audience. Instead, it
needed to allow for a conversation between two remote parties in theimmersive virtual environment. With this, they were able to get theirmessage across better and with more interactivity than ever before.
“A marketing campaign can take months to hit the customer. With ourxR wall, they can hear from our CEO in real-time. There is no other xRstage that we've heard of that is bi-directional. Because it’s real-time,
there is no room for error, making this a project that truly pushed theboundaries on what is possible,” says PTC’s Corporate Experience
Director Tom Sullivan.
PTC also needed to custom-design and build a mobile robotic pedestal
to act as the eyes and ears of virtual participants, with dual monitors
mounted above and below the camera.
“We could change the direction of our discussion and the resulting
experience based on real-time customer feedback and needs, creating
trust and credibility in our brand. With the xR wall, we did not want tocreate a perfectly packaged marketing campaign. Rather, we wanted tohave a conversation,” says Sullivan.
With the real-time nature of the xR wall, PTC and its collaborators
needed technology and partners they could rely on. That’s when
Disguise came in. With Disguise's xR solution, coupled with content
from Meptik, the xR wall was made a reality.

Image credits: PTC

The solution
Sullivan and his team designed a space that would ﬁt within thecompany’s Boston headquarters.
The virtual art department at Meptik created virtual replicas of
PTC customers’ work environments, enabling PTC toshowcase their technologies in a highly personalized approach,while transforming PTC’s 2D corporate overview presentation
into an interactive, 3-dimensional demonstration.
PTC can utilise the xR wall in-person or in virtual mode. It’salso largely preset-driven, allowing for on-the-ﬂy changes tothe virtual environment during free-ﬂowing conversations that
don’t require a script.

Image credits: PTC

PTC“Ultimately, Disguise’s softwareand hardware are what allowed
us to drive connection between
our thought leaders andcustomers, as well as help
evangelise our product &customer stories. With them, wecan now deliver a brand new,elevated virtual experience forour customers - one that is
impactful, inclusive, andcustomized interaction scaled
across the globe.”
Tom Sullivan
Corporate Experience Director

Success
Since its implementation, PTC has been able to connect withindividuals or groups anywhere in the world on a moreconversational and immersive basis, bringing decision makers
together and growing their business.
Thanks to the xR wall, PTC can do tailored product demos forindividual prospects. For example, they can put the logo of aprospective customer up on the wall, creating a custom,
tailormade and unforgettable experience for the customer. The
facility has helped PTC show how its digital technology canhelp transform the physical world. Thanks to 3D
photogrammetry, the team can even scan a customer’s actual
location to show how PTC software can change their space
during a product demo. Customers are then able to see theresults of their custom virtual world from any angle.
Additionally, the xR wall can deliver more sophisticated events
that can reach many customers at once for conferences andvirtual events. For an automotive conference in Europe, PTC
invited ﬁfteen customers to a call hosted by the xR wall in theCXC. They have also hosted customers from Japan, China, andthe US simultaneously. During the one hour session, they
connected people in Japan, China and America. The English
speakers could even be translated to Chinese and Japanese,
all in real-time with multiple channels.
Through the xR wall’s immersive experience, the team was able
to solidify connections with customers around the world,
leading to shorter sales cycles and overall commercial success.
Image credits: PTC

Disguise equipment usedDESIGNER

VX 1

VX 2

RX II

Designer is the ultimate software
to visualise, design, andsequence projects at every stage,
from concept all the way throughto showtime.

The perfect addition to any small
production, the VX 1 allows anyproject, of any size, to beneﬁtfrom the power of the PRO range.

Building on the strength of theVX 4, the VX 2 gives you thefreedom to build out yourtechnical capacity depending on
the size of your production.

RX II is our dedicated system forhosting content from real-timerender engines, unlocking 40%
more graphics processing power
than its predecessor.

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In Partnership with
PTC team: Tom Sullivan, Jared Mooney, Randy
Goux, and Bryan Justinski
Meptik team:Producer: Imani Daniels
Director of Creative Services: Joshua EasonSenior Motion Designer: Jordan LambertInteractive Developer: Joss Abaco
3D Generalist: Julianna Mercado
Real-Time Designer: Bibhab Joshi

Image credits: PTC

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