Ginga-dori shopping street vitality UP project-Exploration activities by Tokachi Creation StudiesMiu Ushiwaka, ERI Saito, Kazuha Horigome

Overview
・To revitalize the "Galaxy Shopping Street" on the road from Honbetsu High School to Roadside Station.
・Looking for solutions from a high school perspective.
1. Introduction"Ginga-dori Shopping Street Lively UP Project-A shopping street where high school students
can gather-" is a project that was started as ashops where you can casually enter", weconductedaquestionnaire

surveyoftherestaurants in Ginga-dori Shopping Street.
Thereason

whyInarrowed

downtocomprehensive inquiry time "Tokachi Creation

restaurants is because this time I focused onStudies". Ginga-dori shopping street is usuallyjunior high and high school students after school,

frequented by high school students in Honbetsu,

so there were many restaurants on the way

but it's hard to get inside the shops. I started

home. As a result of the questionnaire, it turned

this project because I wanted to make it easierout that it was not "there are few shops wherefor high school students to enter the shopping

you can easily enter", but "there is only a belief

street, which is filled with many attractions, andthat high school students are difficult to enter."

to increase the liveliness of the area.

Next, we conducted a questionnaire survey
targeting high school students about the "low

2. About the problem

name recognition". The contents are about theI set the task for two reasons: I felt that thefrequency of going to the Ginga-dori shopping

shopping street was a little lacking in vitality,

street, the amount of money spent at each store,

and that there were not many places for highthe reasons for not going to the Ginga-dorischool students to gather after school. In fact,

shopping street, and what you would like to have.

there was nowhere for us high school students toAnalyzing the results, many said they wanted ago after school, and I once felt that it would be"student discount" that kept the price to within

nice if there was a place where we could casually

500 yen as much as possible, a "food court"

gather. I thought that if high school students

where they could bring and eat what they boughtstarted to gather, it would naturally lead to theat the shopping arcade, and "there's no reason to

liveliness of the shopping district. As we talked,go there." So, we narrowed down the specific

we realized that what we wanted to solve wassolution to implement a 'menu book' that puts

the second reason, so we focused on the fact thatprices, business hours, special information. Sincehigh school students had no place to gather after

the specific solutions were narrowed down, weschool.

conducted an interview survey again to see ifthese three proposals were realistic for the

3. About the current situation analysis
Based on the logic tree, I set the lack of energy

people who run the stores.
【① Student discount】

in the shopping district as an issue. Three<merit>problems
werefound:"Accesstotransportation", "There are few shops where・Adjustments can be made at each store.

you can easily enter", and "Low namerecognition". As a result of deep investigationfrom there, I thought that "there are few shops
where you can easily enter" and "low namerecognition" are the main reasons. In order toby the Honbetsu Chamber of Commerce andgrasp the current situation about "there are few

Commerce and Industry.

・It is also possible to use the Yu Yu card issued
Industry to give back to the town by earning
many points.
<Demerit>
・We must cooperate with the Chamber of

・It becomes difficult to show your student ID

For these reasons, I decided to create it withcard.

these three media. We conducted a questionnaire

Based on the above, there was an idea thatsurvey to find out which media was better,issuing a certificate that could be identified as a

including

student would solve the problem, but there was

The survey results werealso the problem of who would manage it, and wein order of paper menu

thought that a student discount would bebook,difficult.

TikTok.

【② Food court】<merit>There

thereasons.

Instagram,andwere

many

opinions that Instagram

・It can be used without hesitation

and TikTok are easy to use and that photos and・We can bring products from each store

videos are easy to convey. I thought that there<Demerit>・ Installation location, installation cost,administrator, etc. are required

would be few people who voluntarily see it
without it. An overwhelming number of people
said that the paper menu book was easy to use

・Management of food waste is necessaryand easy to pick up, and many said that theFor the above reasons, I thought this projectillustrations and designs were wonderful. There

would be difficult.

were opinions that it was difficult to carryaround, but there were many merits, and survey【③ Menu book】

results showed that high school students rated it<merit>highly.

・Easy to see
・It will be easier to use by utilizing SNS as wellas paper so that it can be used by a wide range of

5. About the solution
As a final solution, we decided to create agenerations.

paper menu book. We put together a menu book・Since it is sent from the perspective of highabout A4 size through a ring, hang it on the wallschool students, it is likely to be an opportunityof each classroom, and create something that canfor target high school students to go.

be easily seen during breaks or after school.

From the above, the menu book has many

Because it is easy to see and understand, it leads

merits, and compared to the previous two plans,

to high school students wanting to go to theI thought it was the best plan that even highshopping district. I thought that I could do it,

school students could work on.

and it would lead to lively up to the shoppingstreet.

4. About the hypothesis

Since

wefoundthatSNS

hasmany

We actually created menu books in various

advantages, it would be good if we could makemedia and conducted a questionnaire survey ofeffective use of SNS, such as posting the SNS QR

high school students.

code in the paper menu book and distributing

I created 3 mediums. - Paper menu book,business card-sized paper with the QR code on it.

Instagram, and TikTok. The paper menu bookcan be easily read by all generations.

6. Achievements and challenges

Instagram has a high usage rate among high[Outcome]school students, and it is easy to understandWe were able to think of a solution that would

because there are photos and comments. Since itlead to the liveliness of Ginga-dori Shopping

is a video, it is easy to understand theStreet.

atmosphere of the store.

perspective of high school students, it was aSince

itwasconsidered

fromthesolution that was close to the target high school
students and could be implemented even by highschool students.
[Task]
Due to the lack of time from hypothesisbuilding to solution proposals, we were unable tocreate

asufficient

menu

book.

Since

weconducted a questionnaire survey on the menu
book, it would be nice if the menu book reflected
the opinions gathered at that time.
7. Conclusion
This activity was a very valuable experience.
We had a lot of discussions so that we could
think about the local area where we usually live
casually and propose better solutions. During
this time, I acquired the ability to see things
objectively and from multiple perspectives.
Thanks to Mr. Fujii from the Comprehensive
Care Institute, the coaches, everyone from
Ginga-dori Shopping Street who cooperated in
the questionnaire survey, and the students ofHonbetsu High School, this activity wentsmoothly and we were able to propose a solution.
Thank you very much.

Ginga-dori shopping street vitality UP project-Exploration activities by Tokachi Creation StudiesERI Saito, Miu Ushiwaka, Kazuha HorigomeOverview
The title that our group came up with is "The Lively UP Project of the Shopping District" -a shopping district
where high school students from the town can gather.
1. First of all

points, which can be returned to the town. On theIt seemed that the shopping street was notother hand, there is a disadvantage that it islively place. It means that there are few places

necessary to cooperate with the Chamber ofwhere high school students can gather after

Commerce and to present a student ID card.

school.

There was also the idea that it might be possible
to solve the problem by issuing something that2.

About issues

can be identified as a student, but there was also

After school, we, high school students, had

the problem of who would manage it, so I thought

nowhere to go and felt that it would be nice tothat a student discount would be difficult. The

have a place where we could easily gather. If highmedia created are paper menu books, Instagram,school students can get together, it shouldand TikTok. The paper menu book can be easily

naturally lead to a boost in vitality.

viewed by all generations, and Instagram ishighly popular among high school students and3.

About the current situation analysis

has photos and comments that make it easy to

Next, we conducted a survey of high school

understand. TikTok is used by many high school

students to analyze the current situation of "lowstudents, and since it is a video, it is easy toname recognition". We conducted a questionnaire

understand the atmosphere of the store. Foron four things: frequency of going to Ginga-dorithese reasons, I made it in these three mediums.

shopping street, amount of money spent at each

The reason was that the illustrations and designs

store, reasons for not going to Ginga-doriwere wonderful.

shopping street, and things that would be nice tohave. Analyzing these results, we found that5.

About the solution

many people spend less than 500 yen on their

With a hypothesis in place, we actually createdpurchases, so we thought it necessary to offer

a menu book in various media and took a survey

student discounts that keep prices within 500

of high school students. When asked which

yen as much as possible. Based on the idea thatmedium was the best, the overwhelming majority

people would like to have a place where they cansaid that paper was the easiest to pick up.

bring and eat what they bought at the shopping
street, they need benches and facilities to sit

6. Achievements and challenges

outside and eat, so to speak, a food court. When[Outcome]asked why they didn't go, many said they didn't

There were many opinions that Instagram andknow the location of the store or had no reason toTikTok are easy to use and easy to convey withgo there. So it would be nice to have a menu bookphotos and videos.

with prices, opening hours, deals, etc.

[Task]
Some people said that paper is difficult to carry

4.

About the hypothesisaround, but there are many benefits, and survey

By using the student discount, adjustments

results show that high school students are highly

can be made at each store. Also, by using the Yurated, so we thought that paper menu books

Yu card issued by the Honbetsu Chamber ofwould lead to the number one reason to go.

Commerce and Industry, students can get a lot of

7. Conclusion
In light of all these activities, we thought our
final consideration was to create a paper menu
book. A4 size menu books are put together
through a ring, hung on the wall of the classroom,
we can watch it when we have free time. What
we can see immediately when we are worried,and easy to see, “There is such a shop because itis easy to understand! Be on our mind! We wantto go!” We thought that it would lead to anincrease in the number of high school students
going to the shopping district, and to provide aplace for high school students who are having
trouble with where to go after school, whichwould lead to an increase in the vitality of theshopping

district,whichistheissue

weconsidered.
This activity focused on high school students
and made the final consideration of creating amenu book, but I hope that not only high school.

Ginga-dori shopping street vitality UP project-Exploration activities by Tokachi Creation StudiesKazuha Horigome, Miu Ushiwaka, ERI Saito,

Overview
Convey the charm of Ginga-dori Shopping Street to Honbetsu Town and outside the town, and attract people fromthe perspective of high school students
1. Introduction

4.

About the hypothesis

I usually don't have many opportunities to go

By analyzing the current situation, I thoughtto school because I go to school by bus, but I

about how to make it easier to enter and how towanted a place where I could stop by in my spareraise the name recognition. I actually went totime until after school bus time.

pick up the questionnaire and thought it would

There was a time when the shops were not

be good to create a "menu book". The paper menu

open due to holidays, so I thought that if thebook created by conducting a questionnaire

shopping street was more lively, junior high andsurvey of high school students can be used byhigh school students would gather. This project

anyone and can be viewed easily regardless ofwas conceived by one of the members, Saito, andgeneration. Instagram is often used by highI really sympathized with her. From the firstschool students, and it is easy to understand andyear to the second year, I was able to get involved

spread because you can search for photos andthrough the "Tokachi Creation Studies", a timecomment locations. For these reasons, when wefor comprehensive exploration. I decided totook a survey to find out which medium wasproceed with this project because I thought that

better, we found that paper menu books were theall the members would be willing to work onmost popular. From this, I thought that the paperissues that had no correct answer.

menu book was easy to see and easy to use. Ithought that the paper menu book would lead to2.

About the problem

an opportunity to visit the shop.

From the perspective of high school students,
the shopping district in Honbetsu felt a little
lacking in vitality, and thought that there were

5. About the solution
Paper menu books, Instagram, and TikTok

few places to gather. I thought that if there was awereamongplace where everyone could casually gather afteradvantages and disadvantages, but the survey

school, it would provide a place for high school

results

students to belong and lead to liveliness.

advantages. We plan to utilize SNS by posting ashowed

thethatsolutions.
SNS

also

There
has

weremany

As we progressed with the group, we realized

QR code on the paper menu book and by making

that the second reason was important, so weit the size of a business card so that it is easy tofocused on creating a place where high school

hold.

students could gather after school.
6. Achievements and challenges
3.

About the current situation analysis[Outcome]

I created a logic tree. When we took up the factthat the shopping street was lacking in vigor, thefollowing

pointswereraised:accesstotransportation, few shops that you can casuallyenter, and low name recognition. From a highschool student's point of view, I often go bybicycle, and I don't know what it looks like, theatmosphere, and what's there.

It was very difficult to think deeply while
getting opinions from Mr. Fujii and the coaches
while tackling a problem with no correct
answer and worrying about what to do after
this. There were many things that weredifficult and things that made me want tocontinue, so I think I will continue my school
life in the future.

[Task]When conducting a survey, it is better toprepare a lot of questions separately from thesurvey content. When we can't spread the story,
we need the ability to respond on the spot. I wasbusy, but I found time and had a lot ofdiscussions, and at the end I couldn't take thequestionnaire slowly. I want the whole thing tomove and have room.
7. Conclusion
Through the exploration activities, I realizedthat I have grown in various aspects, such as myway of thinking, compared to a year ago. I madea carryover menu book next year, but it's just anexample, so I'll dig deeper into it, and now it's a
shopping district.