Smarterﬁghts
loneliness.
Background
Living alone can make seniors and the disabled more anxious and isolated. In the past few years, Swedish startup
Loopeli has emerged to allow seniors to connect with their family and friends through smarter technologies andsolutions. Loopeli was founded in 2019 by Thomas Sidén after his father suffered a stroke that rendered him unable tocommunicate with his family. After ﬁnding a lack of effective solutions on the market, Sidén began developing an
app customized to his father’s needs as a senior—magniﬁed easy-to-view images, loud audio and an intuitive
interface with no log-in requirements.
Today, Loopeli serves the entire EMEA market with the goal of helping as many families as possible to connect with
their members who are senior or have disabilities. The business continually works towards driving down technicalrequirements to ﬁt any tablet and ensure that the device can be used for the entire lifetime of its user.

Challenge
Many of Loopeli’s clients are care facilities such as nursing homes and assisted living centers. Initially, the company
would provide Loopeli’s software only, and clients would then source their own ﬂeet of devices from the market. Yet
Loopeli quickly realized that customers preferred prepackaged solutions, leaving them to focus on what they did
best—providing care for their residents.
Loopeli therefore needed to bundle their solution with the ideal device to best meet the needs of their senior anddisabled users. Ease of use and simplicity of user experience were of paramount consideration to clients such as
nursing homes and care centers. Buyers were charged with controlling this interface, so their key decision-makingfactor was not price, but rather the packaging of and ongoing support for the solution.

As the business expands and grows its offerings, Loopeli would also require a client with the global reach andcapacity to scale up anywhere in EMEA and beyond, while delivering the software, tools and solutions necessary toenable quick and easy customization.

Solution
Loopeli turned to Lenovo due to the high level of engagement demonstrated from the account team. Loopeli wasimpressed with Lenovo’s exceptional and proactive service and commitment to co-create a solution that would best
accommodate their narrow and select target group. While Lenovo’s pricing was competitive, its responsiveness toLoopeli’s needs proved to be the decisive factor.
Loopeli saw in Lenovo’s solutions the future trajectory of their business—one where smarter technologies help makemobile device management hassle-free while bringing families closer together. Lenovo’s deep experience withtablet solutions in the healthcare space also gave Loopeli the conﬁdence they needed to move forward.
Among the tablets chosen by Loopeli were the Lenovo Tab M10 (Gen3), which was chosen
for several factors, including:

The intuitiveness of the user interface
Quality of the build and overall resilience
Fast and stable connectivity, particularly their LTE capability
Performance and value, with octa-coreCPUs and all-day battery life
High-resolution 10.6” 2K IPS display
with 1080p streaming and 8MP
user-facing webcam
TÜV Low Blue Light certiﬁcationfor extended screen time without
eye strain.
Powerful audio with a quad
speaker system optimized with
Dolby Atmos®

The tablet’s longevity also allowed Loopeli to meet its sustainability goals to ensure that devices would last.

Outcome
As part of our commitment to human-centered innovation, Lenovo is particularly proud to be delivering smarter
technologies that improve health and wellness outcomes for seniors and people with disabilities. These technologies
are now supporting Loopeli in allowing seniors to preserve and strengthen social ties, making them feel included in
the family and bridging the gaps in distance and lifestyle. Besides the intuitiveness of the Loopeli software, therobustness and simplicity of Lenovo’s tablets have helped further eliminate the roadblocks for seniors to adopt thiscrucial technology.

The tablets had an immediate, positive impact for both users and staff at the care homes. “The difference between
seniors who only talk on a mobile phone compared with those who talk to Loopeli's tablets is that those who use
Loopeli feel togetherness and warmth when they can see their relatives,” said Mia Törnborg, Activity Coach at Ansvar
och Omsorg, Albrektsvägen.
And with the rollout ofLenovo’s device to thepackaged solution, Loopeli
could now scale the volumeof their business fromhundreds to thousands andreduce the administrativelabor for clients who wantedto focus on the business ofcaregiving. And the future
looks bright. Loopeli is now
engaged in discussions todevelop mobile device
management (MDM)
solutions tailored for each client’s device requirements. These solutions would, for instance, allow for the devices tobe managed and updated remotely. It would also allow for remote tech support to troubleshoot any issues with thedevice or software.
These new developments will translate into a more inclusive, positive future for seniors and people with disabilities.
Lenovo is excited to play a role in Loopeli’s revolution in assisted-living care.

Quote“Despite the fact that Lenovo is a world-leading player in this space, they provided us witha high level of service that showed their willingness to help and support us at every step ofthe way. In the end, Lenovo created the opportunity for us to offer a fully packaged
solution to customers who value simplicity—not only in their technology but also in theadministration of technology.”-- Daniel Straume,Funding Partner and CEO of Loopeli

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