A Community for

1,000 Years
OMY CSR Report 2012

Towards a Sustainable Community
OMY Community Social Responsibility Report 2012

http://ecozzeria.jp/english/

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The OMY Environmental Vision

Editorial Policy (Goals of the Report)“A Vibrant and Lively City for a 1,000 Years and More”

Friendly and Easy-to-UnderstandTo promote the OMY Community’s CSR programs, it isimportant that as wide a variety as possible of stakeholders be
involved. These stakeholders include land and property owners,
tenants, employees, local government, infrastructure developers,
and visitors. With this in mind, we have sought to explain our
vision and initiatives in a friendly and easy-to-understandmanner in order to appeal to the widest possible audience.

In May 2007 we published “Towards the City of the Future - The OMY
Environmental Vision” to convey our intentions. Sharing this vision with many
people, we are proceeding with creation of a sustainable community.
A City That Changes
With Knowledge

A City That Looks After
Its Health

OMY is at the forefront of cutting-edge
information technology when it comesto energy conservation and reducing
resource use. In addition, we recognize that the mostimportant things when it comes to environmental measures are people, knowledge and action. Therefore, we areworking to increase the speed of our response to environmental issues by increasing the awareness and willingness
to act of businesses, employees and visitors in the area.

With Information and Communication
Technology (ICT) systems acting like acentral nervous system, the city can monitor local weather conditions and energy use throughout
the district. In this way we can raise awareness and stimulate a willingness to act on the behalf of the inhabitantsof the area.

A City That Places Great
Importance on Natureand Living Things

A City That Spreads
Ripples of Hope
The head offices of many major global
corporations are located in OMY, decisions made here have ripple effects acrossthe planet. Because of this, we are working hard to makesure that proactive, positive decisions are made here forsustainability and the global environment, and these areconveyed into positive actions that spread around theworld.

A number of rivers flow through theOMY District into Tokyo Bay. From theupper reaches of the rivers to downstream, flows a vast
web of life. OMY places great importance on nature
and aims to provide a natural environment where birds,
insects and other life can thrive and grow.

A City Where
Everybody Can Live in
Safety and Comfort

A City That Adapts to
the Times
As times change, so too do the essential
technologies and facilities of a city. We
aim to build a city that is equipped witha flexible social infrastructure that is able to meet thechanging needs of the time. In particular, we will introduce a unitized system that is able to take advantage ofthe latest “Top Runner”* technologies by flexibly selecting, introducing and reshuffling facilities as needed.

With solid risk management, we aim tocreate a social infrastructure that has been
built to withstand disasters such as earthquakes, flooding
and terrorism without collapsing. In addition, we envision the facilities that make up this infrastructure being
used as social amenities and spaces for logistics functions
when not required for emergencies.

* Top Runner technologies refer to Japan’s Top Runner standards for leading technologies in thefields of energy conservation, CO2 emission reductions and other environmental criteria.

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Refining the OMY Community’s
Vision for the Future, and Its Roles andResponsibilities

A Community That Acts
Together to Address
Global Issues

In order to refine its vision for the future, and roles andresponsibilities, the OMY community received feedback from anumber of experts and stakeholders.

With 100 years of experience in advanced
city development to build on, OMY hascreated one of its strongest assets, a well-developed community. In addition to the obvious Corporate Social
Responsibility activities undertaken by individual businesses in the area, OMY also carries out its own uniquebrand of “Community” Social Responsibility.

The Current Status of OMY
A description of OMY’s main activities and some current
statistics.

Reporting Scope
The term “OMY” is derived from the initial letters of the
Otemachi, Marunouchi and Yurakucho districts of Tokyo’s
Chiyoda Ward and this report covers the OMY area as definedby the Council for Area Development and Management of
OMY.

A City That Fulfills Its
Responsibility to Other
Regions

Reporting Timeframe
Initiatives during the period from April 1, 2011 through March
31, 2012 are covered by this report. Additionally, some planned
subsequent activities are covered.

OMY has a responsibility to be a leader
not only in Japan but across the world in
sustainability fields such as energy and food, and in support of everyday working lives. We recognize the impactsof our decisions on other regions and will act to make apositive impact.

Publication Date (in Japanese) September 2012 (Next publication date: September 2013)
Contact Information
		
		
		
		

OMY Community SR Promotion Council Office (The Ecozzeria Association)
Shin-Marunouchi Building 10F, Marunouchi 1-5-1,
Chiyoda-ku, Tokyo 100-0005, Japan
Tel: +81-3-6266-9400 Fax: +81-3-6266-9401
Email: csr@ecozzeria.jp

Publishing OrganizationOMY Community SR Promotion Council

		 [Membership]
		 General Incorporated Association: Council for Area Development andManagement of Otemachi, Marunouchi, and Yurakucho (OMY Council)
		 Otemachi Building 6F, Otemachi 1-6-1,
		 Chiyoda-ku, Tokyo 100-8133, Japan		 http://www.otemachi-marunouchi-yurakucho.jp/

A PDF version of the “OMY
Environmental Vision” booklet may be downloaded

		
		
		
		

at

NPO OMY Area Management Association (Ligare)
635 Otemachi Building, Otemachi 1-6-1,
Chiyoda-ku, Tokyo 100-8133, Japan
http://www.ligare.jp (Japanese only)		 Ecozzeria Association (General Incorporated Association: The Association
for Creating Sustainability in Urban Development of the OMY District)		 Shin-Marunouchi Building 10F, Marunouchi 1-5-1,
		 Chiyoda-ku, Tokyo 100-0005, Japan		 http://ecozzeria.jp/english/

http://ecozzeria.jp/english/
The Ecozzeria Association’s work in environmental
improvement of the OMY District was recognized in 2010
by award of the Environment Minister’s Prize for Global
Warming Mitigation (Environmental Education andPromotion Division).

		
		
		
		

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Mitsubishi Estate Co Ltd
Otemachi Building, Otemachi 1-6-1,
Chiyoda-ku, Tokyo 100-8133, Japan
http://www.mec.co.jp

Globally, we are facing an era of major change. We
should by now be able to distinguish the difference
between 20th and 21st century socio-economic systems,
while understanding the concepts of value and recognizing the increasingly important role played by urban
spaces. Urban spaces are now the stage for major social
revolutions, such as the “Occupy Wall Street” movement
and the Tahrir Square “Jasmine Revolution” in Cairo.
During Japan’s high economic growth era,
Marunouchi was the stage for change. What should
OMY’s role be in the 21st century? I believe that the key
lies in OMY’s ability to establish itself as a model fora new era of business and society. The primary aim ofbusinesses in the 20th century was the pursuit of profit,
however, corporate focus has now shifted to social objectives and maximization of the common good. Although
in the ‘profit economy’ everything could be decided

Noboru Konno
Representative Director, KIRO Inc, Professor of Knowledge Management, Tama Graduate
School of Business. Doctorate in Management Information Studies. Author of many
books, including “Wisdom of a Small State, The Netherlands – Innovation Society
to Confront Disasters” “Design Thinking for Innovation” “The Art Company – or theknowledge design company” “An Encouragement of Knowledge-based Management”

Building a ‘Creative City’ for the common good the dawn of an era of socio-corporate co-evolution

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in-house within a single company, this new paradigm
calls for more cross-company collaboration and open
innovation.
In order to adapt to this new paradigm emphasizing social systems directed at the common good, OMYshould consider the 4 following measures: (1) offer
ample opportunities for physical involvement, as suchopportunity serves as the foundation for collaboration;(2) promote long-term cooperative initiatives involving
residents, workers, businesses, shops, NPOs, etc. – notone-off events, which tend to limit opportunities forsocial interaction; (3) foster the talent and capabilities
that can break through existing boundaries to achieve
the common goal, e.g. set up a “Future Center” where
heterogeneous and diverse people can share their experience, knowledge and aspirations; (4) encourage objective
management. The objective is for corporate, social andcommunity interests to work together with the transformation of Japan’s entire socio-economic system in mind.
In order to succeed in this task, it will be vital to construct an environment conducive to an integrated loop of

open discussion, monitoring and feedback, carrying out avariety of research that is only possible within OMY.
In order to promote this vision, it is important toestablish an “OMY city image” that is easy to both shareand comprehend, as has been achieved by places such as
Hong Kong, Shanghai and Singapore. As an example,
something along the lines of, “OMY: The Creative City”,
emphasizing the maximization of innovation on the basisof sound infrastructure and trusted relationships at alllevels of business, human resources and management.
Also, the greater the accumulation of intellectual capitalembedded in OMY’s “Operating System” the better. Suchas by maximizing the proactive participation of stakeholders from both within and outside OMY in various
initiatives. To increase the value of OMY, a cooperative
concentration of ‘hardware capital’ and ‘intellectual
capital’ and cooperation will be essential.
‘Innovation for the common good’ - the start of apowerful concept signifying OMY’s involvement in theevolution of Japan’s socio-economic systems – whereby
OMY can lead Japan towards a promising future.

Area management shows its mettle via local intercommunication and ambitious activities, but this alone
will not produce sources of funding for actual implementation. However, many overseas area management
organizations have gained public recognition of theirwork and receive funding from both public and private
individual sources. They self-generate profits while solving social problems. The time has come for Japan’s area
management organizations to shed their skin and open
up to become more socially relevant.
To implement this they should engage in discussions
with all concerned and involve local property owners,
through events and regular activities, in the common
regional themes. It is important that we continuously
update our vision of the city we wish to create.
Area Management is defining “the task” - meaning what facilities are needed and the target level - and“the process” - i.e. in terms of ‘soft’ activities (education),tactics and methodology. The basis has already been
established. In 2011, the 3 OMY area management
organizations invited experts and community-based
town-planning organizations nationwide to participate
in an “Environmental Community Development Salon”
held at Ecozzeria, with the aim of identifying and solving,

through lively and frank discussions, the common problems concerning area management of main transportation
hubs and railway stations. Policy proposals and enhancement of best practice solutions will, I hope, be further
developed and implemented in the OMY area.

Looking ahead to 2050

Acknowledging our long history, we asked leading experts fortheir opinions on what society will be like in 2050.

Take the lead in next-generation metropolitan
area management by integrating environmental
and disaster prevention measures
Although each region has its own particular area
management characteristics, there are neverthelessmany agendas and tasks common to all regions. Having
experienced the 3.11 Tohoku Earthquake, I feel strongly
that we must make every effort at improvement in thefields of the environment, energy problems and disasterprevention and mitigation - in OMY and transportation
hubs of major cities.
With regard to disaster management, the reliabilityof our disaster response measures and speed of recoveryof economic activity could be showcased internationally
if leading Japanese cities are able to recover rapidly frommajor disasters without systemic failure. New concepts
are emerging, such as the ‘Smart City’ - and we should
step up our activities in the fields of environmental
protection, energy-saving and alternative energy production. We should deal with these two problems together(environmental and disaster prevention issues) as they
are the key themes of area management.
‘Soft’ activities such as education and publicity are
inadequate in the face of disasters and environmental
problems. We need to work on the ‘hard’ infrastructure
as well-and to do this we need to involve property owners and lessors. Unfortunately, they tend to be slow to
respond, probably because the risks (and need for action)
have not been adequately explained and they perceive
little merit in being proactive. We must demonstrate tothem the medium and long-term advantages of their initial investment cost. It is important to actively promote
efficient utilization of subsidies and the availability of
support measures. Using locally available resources, suchas geothermal energy supplies and groundwater andsetting up various incentive schemes to promote suchprojects and activities is essential.

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Shigenori Kobayashi
Professor, Tokyo City University. Board Chairperson, OMY Area Management Association.
Board Member, Ecozzeria Association. Doctorate in Engineering, Graduate School ofEngineering, Department of Municipal Engineering, University of Tokyo. Involved in area
management and municipal & urban policy for the regeneration of the city centers ofmajor regional and local cities. Published works include “Area Management” “Planning
Ordinances and Community Planning” “The Present and Future of City Planning” (Gakugei
Publishing Co.)

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OMY - An International

Strategic Center

Key factors: regional cooperation, English
language proficiency & leveraging experience
President of the Association for Creating Sustainability in Urban
Development of the OMY District (Ecozzeria Association)

Shigeru Ito

OMY and Enhancement ofInternational CompetitivenessThe concentration of top-class high-rise buildings andexceptional infrastructure makes OMY a world-beating
business center. However, its roster of major large-scalenational corporations accounts for most of OMY’s businessactivity. In order to attract more international companies toestablish themselves long-term in the headquarters of theJapanese economy, it is necessary to improve the businessand lifestyle attractiveness of OMY. I believe the future
strategy should be to emphasize that overseas companies
are truly welcome in OMY, where foreign and domestic
capital can work productively together.
To do so, we should consider ‘software’ strategies,
in addition to those ‘hardware’ strategies I mentioned
earlier (for enhancement of the quality of buildings andinfra­structure). A high-quality cultural milieu would
be attractive to overseas business people. By working
with Tokyo sub-centers such as Akasaka, Roppongi and
Shibuya, OMY should be able to create a cultural environment attractive to foreign companies.

OMY is at the heart of the Japanese economy. Major
companies that represent Japan have gathered in OMY and
are integrated here. It’s no exaggeration to say that Japan’s
economy is dependent on this grouping of large companies.
However, other Asian megacities such as Shanghai, Seoul,
Hong Kong and Singapore have in recent years rapidly
expanded their international competitiveness and Japan’s
economy has been adversely affected by these developments. The Government has clarified its stance that, forJapan to become Asia’s control tower and headquarters,
it must strengthen the economic power of Japan and thecentral functionality of Tokyo. OMY bears this heavy
responsibility.
By remaining as it currently is, can OMY fulfill its
responsibility? To do so, I believe that OMY needs selfreform. A step further in internationalization is an essential
factor. Tokyo is the most populous city in the world, with35 million people. Its citizens have high-incomes and areculturally sophisticated, creating advanced and diverse
economic and cultural demands. Tokyo’s urban structure
differentiates in a variety of ways in response to thesedemands. Major sub-centers such as Shibuya and Shinjuku
and the city of Yokohama have flourished. Each of these isequivalent in size to the center of a capital city in a developed country overseas. Residents of the metropolitan areaof Tokyo are able to enjoy any of these city centers - orother urban centers - to the benefit of their daily lives andbusinesses.
However, on taking a bird’s eye view of Tokyo’s overall appearance and activity, it could be said that the degreeof internationalization is insufficient. Tokyo is a comfortable place to live and work in for Japanese people, but inmy opinion, it fails to attract a sufficiently large numberof people from overseas to expand its business role internationally. The problem is that Tokyo must compete withother Asian megacities if it is to become the international
business hub of Asia. Still a Japanese city, Tokyo has many
barriers to the entry of foreign companies. I think the situa­tion is very critical and is approaching crisis point. Being at
the very heart of Tokyo, OMY bears the responsibility ofsolving this pressing problem.

OMY’s Vision of the Future, Based on
Internationalization of Domestic Enterprises
Generally there are two main options for approachinginternationalization. One is to attract international capitaland the other is to internationalize domestic capital. Until
now we have only been actively discussing internationalization of the former type, but the latter type is very important,too.
For example, foreign-capital companies, such as thosein the IT-related or medical/pharmaceutical fields havehuge capital resources and assets. Such companies do notexist in Japan, unfortunately. I do not mean to say thatthese high capital firms should select OMY for their basein Asia. Areas such as Shinagawa, close to Haneda Airport,
or Roppongi, which is becoming increasingly ‘internationalized’, may offer more advantages. Currently, domestic
high-capital companies that rely mainly on the domestic
market are concentrated in OMY. From now on, our target
is the Asian market - and competing with the giant corporations of Europe, America and Asia is the major challenge.
So we must actively attempt to attract to OMY international professionals, familiar with foreign institutional andlegal systems and able to develop our knowledge of overseas

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economic and business methods. Domestic firms need toacquire international management capabilities to compete
in the global marketplace.
It can be said that Japan’s strengths are based on its
well-honored and unique culture of training and practice,such as is found in Kabuki, Sumo and the traditional artsand crafts. These cultural values led to development of theunique craftsmanship skills of Japan being so admired andpraised by the international societies of Europe and North
America. However, there is not necessarily a market forthese skills in the rapidly developing Asian economies. We
should be able to provide products and services for which
there is a demand in the Chinese, Korean and Vietnamese
markets, because their cultural values have much in common with ours. The main markets in future will be in Asia,
rather than Europe or the USA. I think the important rolefor OMY-based businesses is to identify and recognize
these trends and to explore the new international strategy
in Asia.
Internationalization in the medical and pharma­ceuticalbusiness fields is to be expected in Japan, whose society
has entered an era heavily influenced by its overwhelming
elderly population. While Japan is most certainly active inthe development of pharmaceutical products, I would liketo see greater efforts made in the development of medical
devices created through collaboration between the fieldsof medicine and engineering, as well as the internationalization of medical practitioners. Establishing ‘medicalzones’ could prove to be an effective means for carryingout such endeavors. Continued development of renewableenergy resources and energy conservation measures utilizing state-of-the-art energy businesses is looked forward to.
Because OMY hosts a collection of leading Japanese companies, who have made the choice to compete at a high levelinternationally, this is where the blueprint for the future is
expected to be drawn up.
An additional point worth noting is that OMY represents a grouping of key financial and trading institutions,with many of these trading companies possessing an
unsurpassed ability to feel out untapped market potential. By combining Japan’s financial capital with its trading
companies’ ability to identify opportunities for investment
in foreign project development and acquisition, it becomes
highly likely that OMY will be able to create a long-termhigh return investment model, crucial as part of the global
strategy for OMY companies.

over the past 10 years, being currently ranked 27th in theworld (Switzerland, IMD - International Institute forManagement Development, 2012). One of the reasons forthis is the decreasing ability to communicate in English.
In order to improve this situation in OMY, I suggest thatover a span of about 10 years, those younger businesspeople currently in their 30s or 40s who possess management potential or are destined for important roles in the
future, should be able to work in a business and culturalenvironment that utilizes English. It is difficult to competeinternationally if there are so few Japanese who can speak
English well. The language for international networking is
English - therefore the challenge cannot be avoided.
On the other hand, in the opinion of the international
community, Japan’s technology development capability isvery high. One example being at Eccozeria, where the adoption of intelligent lighting and radiant heating and coolingsystems in the offices has resulted in a proven 30–40%
reduction in CO2 emissions. This is a good example ofJapan’s prowess in research and development. We should
expand internationally - not just in the technology sphere but also in the social environment and lifestyle fields, suchas food and agriculture. Ecozzeria does not, of course, do
this all on its own - it is achieved by combining the abilities
and efforts of a variety of leading companies. We can expect
further technological progress, including development ofopportunities in the software field.
Another challenge is to develop ways of exploiting to
the full under-used human resource assets. The averagemental and physical age of current seniors is 10 years lessthan that of their mid-20th century counterparts. In otherwords, a healthy person can work until the age of about 75.
If the current retiring age of 60 is maintained, by 2050 eachpensioner will need to be supported by 1.25 workers. Not
feasible at all. If the retiring age were raised to 75, the latter
figure could be reduced to about 0.6. Practical participationof seniors in the workforce, by raising the retirement age is
not just to improve the work/life balance within OMY. I
believe similar experiments involving a variety of alternative employment systems should also be undertaken.
Now, five years after its establishment, Ecozzeria
Association can look back on a range of achievements.
Looking ahead, we hope to expand our activities in sustainable development and promote further internationalizationof OMY. I ask for your continued support and participation in our efforts.

Rigorous English Education andEffective Deployment of Human Resources
by Employment of Seniors
In the light of these discussions, the Ecozzeria
Association should continue developing and expanding
its activities for the foreseeable future. Ecozzeria’s role is toresearch potential business opportunities and identify newchallenges for companies currently based in OMY.
English education is a task that must be taken seriously.
The international competitiveness of Japan has deteriorated

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2011 CSR Action
Realization of the “OMY Environmental Vision” - taking on
new initiatives together with the people of OMYCOMMUNITY ACTION
Morning University of Marunouchi (MUM) / Ligare / Eco-Musubi / Marunouchi
SUPER COOLBIZ / Uchimizu Weeks / Eco-kids Explorers / Earth University
Advanced / Marunouchi Earth Environmental Club Salons & Working Groups

Various interest groups or communities have formed among
OMY area workers and have begun to cooperate actively toaddress environmental issues or pursue CSR initiatives
OMY Citizens’ Community

In addition we involved various Governmental organizations in the process of developing our curriculum:
Regional Development (Ministry of Economy, Trade &Industry); Rice-Meister and Tsukiji Market (Ministry ofAgriculture & Fisheries); Forestry & Woodlands Study(Forestry Agency) and ‘Early Bird Lifestyle - Morning
Challenge’ (Environment Ministry). By continuing thispolicy we hope collaboration will extend beyond theactivities of MUM.
The age range of MUM “students” is from the early
20s to the over 50s, but about 30% of are in their 30s to
40s. Some work outside of metropolitan Tokyo, forminga unique community, very different from the usual workor home-related community. This is recognized as a “third
community” related to an endeavor or a theme. Two suchendeavors aiding regeneration of the disaster-hit Tohoku
region are the “Himawari Project” and a support groupthat donates summer kimonos for local festivals.
Also cleanup sessions have been organized by Ligare

A total of 2,500 students enrolled at MUM for the2011 Spring, Summer and Fall terms. The curriculum
broadened too: the 11 departments offered 76 courses.
Courses for personal health, such as Yoga, Fitness, Skin
Care or Triathlon Training; for study of Japanese culture, such as Noh Theater, Sake Appreciation or Myths
and Legends; food culture courses, such as Curry
Cuisine, Rice-Meister, Japanese Tea Appreciation or the
Tsukiji Market – plus courses on Entertaining, Global
Intercommunications, Current Affairs and Photography.
In addition to the foregoing, courses on Environmental& Social Development (seeking solutions to social problems) and ‘5R’ Lifestyle Planning (promoting ecologicalliving) were implemented. The university expanded tocover the entire OMY area, courses becoming available
at 14 more locations and 14 additional restaurants wereregistered as MUM cafeterias.

(the OMY Area Management Association NPO), underwhich area workers participated in flower and bulb
planting throughout the year, tidying and improving thetownscape.

only was the program well received for its hands-on
approach, but by developing the program as a collaborative effort between OMY local businesses, such as hotels,
museums, various dining establishments and shopping
districts, the program resulted in a high rate of return
visitors to the OMY district following the completion of
the summer program.

Community of Shops & Restaurants
Eco-Musubi, the OMY eco-point system, based on
the use of Suica and PASMO smart cards for shopping,
now has a network of 190 OMY shops and restaurants– thanks to which, funding for environmental causes
continues to accumulate automatically. These funds
are applied to preservation of the natural environment,
both within and outside OMY, including the Chiyoda
Sakura Fund (Tokyo), the “Shinano River Hometown
Afforestation” project and other afforestation projects in
Tohoku.
Linked with the summer Marunouchi SUPERCOOLBIZ program that promotes energy and powersaving (even more necessary in the aftermath of the 3.11
Tohoku disaster), were the Uchimizu (water-sprinkling)
project in Marunouchi’s Naka-dori Street, with 83 shops
participating, and the sharing of information on “Coolspots” posted on the internet by OMY workers andvisitors.

Business Community
Mitsui & Co Ltd, Sankei Building Co and 195 otherbusinesses joined the 2011 Uchimizu Project. On Gyokodori Avenue, connecting the Imperial Palace and Tokyo
Station, 64 businesses participated. A growing numberof companies are involved, as part of their CSR activities.
Once a month, Earth University Advanced held
Earth Environment Seminars, attracting personnel
from environmentally advanced companies. On thetheme of responding to disasters, experts gave lectures
on Community Security (prevention and mitigationof disasters), Energy Policy Shift, Business Continuity
Planning (BCP), Economic Recovery, Food &Agriculture and Infectious Diseases. Nikkei Publishing
Inc. has published transcripts of these lectures and wewould like as many people as possible to take advantageof the knowledge available via these seminars.
The Marunouchi Earth Environmental Club organized 4 salons & working groups (WG), each on adifferent theme: the “Environmental Management Salon”(principles of environmental management for business administrators); the “Environmental Community
Development Salon” (case studies of environmental anddisaster counter-measure issues); the “Environmental
Communication WG” (enhancement of corporate
environmental & CSR activities and publication of the“Window on Ecology” catalog of environmental initiatives of the 27 participating companies) and the “Food for
Cities WG” (for food experts investigating possibilities
for improvement of the ‘City Diet’ and urban/rural
relationship-building, such as how to support foodproducers by bulk purchasing). The “OMY Food-link
Project” started, promoting low-carbon logistics by jointpurchasing and creating stable food industry relationships
with increasing participation of OMY consumers, suchas restaurants and crèches.

Family Community
The 2011 ‘Eco-kids Explorers’ program offered in collaboration with local OMY businesses and organizations
welcomed 1,098 participants across 20 experience-based
programs, which included workshops and field trips
focusing on music, diet, handicrafts and wildlife. Not

Morning University of Marunouchi

Eco-kids Explorers 2011

The 2011 Uchimizu (Water-sprinkling) Project in Gyoko-dori Avenue

Earth University Advanced Seminar

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GREEN BUILDING &ENVIRONMENTAL TECHNOLOGY
Summer electricity consumption down 15% year on year / ‘Top-level’ business premises /CO2 reduction model for houses and buildings / Urban Infrastructure & Technology (UIT)

fiscal 2010. Four buildings were classified as “top-level” or“semi top-level” in fiscal 2011 (buildings completed after
fiscal 2008 are not eligible). Buildings classified as “toplevel” are entitled to a lower target reduction rate for CO2
greenhouse gas emissions.

their work promoting harmony with the environmentand community building through public/private cooperation. Their development of effective urban planning
practices and advanced approach to urban planning wererecognized.

Top-level: Gran Tokyo North Tower ( JR East Japan/Mitsui Real

Eco-taxis

Promotion Council / City Planning Institute of Japan’s Ishikawa Award / EV and HV Taxi stands /Estate), Shin-Marunouchi Building (Mitsubishi Estate Co Ltd)

Cooperation in food transportation / Joint-purchasing of food “OMY Food-link Project”

Semi Top-level: Gran Tokyo South Tower ( JR East Japan/

The Housing & Buildings Division of the Ministryof Land, Infrastructure and Transport certified the
Marunouchi Eiraku Building, completed in February
2012, as a CO2 model project. Other features of its
design include 100kW (installed capacity) of solar
panels, green walling and air flow windows. LED lighting
has also been installed, reducing electricity consumption by approximately 38% compared to standard offices(using fluorescent lighting). Its CASBEE environmental
performance evaluation is S class.

Based on the efforts of the Kanto Transportation
Bureau and the Tokyo Taxi Center, eco-friendly taxi
availability increased in October, with the opening ofan EV/HV taxi stand in front of the Shin-Marunouchi
Building. Hybrid vehicle (HV) taxis now have joined theelectric vehicle (EV) “ZeRO taxis” in offering low-carbon
transport services. In conjunction with this development,
the Tokyo Metropolitan Government Environmental
Bureau in cooperation with taxi operators conducted
practical demonstration test runs to examine the viabilityof EV taxis. Challenges and expectations for EV taxi
operators have been clarified, on the basis of answers
to passenger and driver questionnaires, analysis of GPS
navigation and meter data records and the frequency andrate of recharging.

Environmental Community Development

Improvement of Environmental Logistics

Various environmental technology-related activities aimed at environmental improvement of the area
were carried out. In November, the UIT Promotion
Conference held an exhibition in the Gyoko-dori
Underground Gallery and a Technology and Research
Symposium took place in the Marunouchi Building,where Mr Kazuyuki Yoneyama of Shimizu Corp. gavea presentation on the development of geothermal heat
resources using heat pumps (winning the environment &energy section “Excellence Award”), while Mr KazuhiroMori of Toda Corp. won the low-carbon section“Excellence Award” for a presentation on biofuel production for construction sites.
In June 2011, Ligare, Ecozzeria and the OMYCouncil were honored with the award of the Ishikawa
Prize, by the City Planning Institute of Japan, for

The OMY Council is a member of the “OMY/Kanda
District Green Logistics Promotion Association”, whichin 2011 continued pilot operation of a project to jointly
transport food, particularly chilled cargos of perishable
foods, which had begun in the fall of 2010. A total of 15
businesses have participated, resulting in 13 fewer truck
journeys and a reduction of approximately 36% in CO2emissions (or about 20.5t / year).
In March 2012 the “OMY Food-link Project”, a collaborative food procurement program, began a pilot
program of food deliveries to places such as childcare facilities, restaurants and cafes. The objective isto improve the urban/rural balance through relationships between cities and places where food is produced.
Currently 20 outlets are participating and we hope for
future cooperation with hotels and cafeterias.

Kajima Yaesu Kaihatsu), Marunouchi Center Building & Shin-

In addition to our own environmental and sustainability technologies,
post-3.11 earthquake energy-saving actions and environmental
transportation and logistics initiatives are being promoted.

Marunouchi SUPER COOLBIZ

Marunouchi Eiraku Building

Electricity & Energy-Saving Efforts

dress codes (SUPER COOLBIZ).
Mitsubishi Estate Co Ltd related buildings within
TEPCO’s service area generally achieved the 15% target
reduction in their common areas, thanks to good cooperation by tenants. Power- and energy-saving initiatives
continued, even after the summer.

After the 3.11 Tohoku Earthquake Disaster, theMinistry of Economy Trade & Industry announced amandatory 15% y-o-y electricity consumption reduction
target for the summer. This was difficult to achieve using
only our own environmental technologies and agreements with tenants. For each building, air-conditioning
thermostat settings were set to a higher temperature,lighting was reduced (culling and switching off ), andelevator convenience was reduced (controls adjusted,elevators idled), hot-water supplies were restricted andtenants voluntarily introduced measures such as staggered working hours, rotation of days off and relaxing

Marunouchi Center Building (Chuo Real Estate)

Sustainable Buildings Completed andCertified
In accordance with Tokyo Metropolitan Government’s
environmental ordinance on “Emissions Trading andGreenhouse Gas Emissions Reduction Obligations”, 7commercial buildings in OMY qualified as “top-level” in

UIT Promotion Council - technical presentation

10

EV / HV taxi stand in front of Shin-Marunouchi Building

11

OMY Food-link Project (sampling meeting)Realization of area as a Business Continuity District (BCD).

SAFETY / SECURITY
Tokyo Station Area Disaster Prevention Group / General Disaster Mitigation Information Signage /Regional Support Groups / Training for Stranded Commuters / Simultaneous Disaster Drills / Life Saving

The OMY BCD - home to leading companies, able to implement robust BCP.
With its many high-standard buildings, the OMY BCD
can act as a crisis center when disaster strikes.

Seminars / OMY Disaster Response Community Development Committee / Otemachi Data Center

Advanced business continuity planning (BCP) in busy commercial districts.
Re-confirmation of disaster prevention measures, improved information sharing,enacting drills & training and cooperation with government agencies.

The OMY BCD infrastructure is well-developed and has
many layers, giving a degree of redundancy.
OMY BCD can help to improve and strengthen disastercounter-measures nationwide, by sharing its know-how.
OMY’s strong international links add value to its role as aleading player in anti-disaster planning, enhancing Japan’s
reputation and competitiveness.
Summary Proceedings of the Committee Studying Disaster Response inCommunity Development (excerpts)

Disaster Prevention Guidance Seminar - Basic Life-saving Course

OMY Community Development Disaster Response ForumThe Tohoku Earthquake Disaster

Signs have been erected in 14 locations acrossthe OMY District, providing general disaster prevention information, including the details above. In
addition, areas neighboring OMY, such as the Imperial
Palace’s Outer and Eastern Gardens, Hibiya Park andKitanomaru Park, are designated as evacuation sites for
those unable to return home.

Although on March 11, 2011 OMY suffered only
minor damage, due to severe disruption of Tokyo’s public
transport systems, many people could not get back homethat day. The Tokyo Station Area Disaster Prevention
Group responded by providing blankets and the
Marunouchi Building and Shin-Marunouchi Building
sheltered about 1,500 people overnight. The Tokyo
International Forum sheltered about 4,300 and manyother places took people in, while restaurants provided
emergency food. Regular updates on the evolving transport situation were displayed on Marunouchi Visionscreens throughout OMY.

Training and Drills Conducted Jointly
by the Regional Cooperation Association
and Chiyoda Ward Authority
The Tokyo Station Area Disaster Prevention Group,
which was established in 2004 for liaison with local
governments undertakes a variety of activities within
OMY. An evacuation drill for commuters unable to returnhome took place in March 2012 in 4 areas of Chiyoda
Ward: OMY, Iidabashi Station Area, Yotsuya Station
Area and Akihabara Station Area. We conducted Japan’s
first simultaneous disaster drills (ShakeOut Drills),
which simulate an actual situation and incorporate
practical response training. Tokyo Station Area Disaster
Prevention Group was the first such group certified by
the Tokyo Metropolitan Government.

Low-risk Area
OMY forms part of Chiyoda Ward, the whole ofwhich is designated as a ‘non-evacuation zone’, due tothe high standard of fire resistance of its building stock.
According to the Tokyo Metropolitan Government’s “6thReport on Regional Risk Levels, 2008” the OMY districtis classified as Rank 1 (of 5 ranks), the lowest risk rating,with the least likelihood of fire and/or structural collapse
occurring as a result of a major earthquake.

12

Drill for stranded non-Japanese OMY area workers

Pilot training program for stranded OMY area workers(Gyoko-dori Underground Gallery)

Pursuing Business Continuity Planning(BCP) Improvement

In the OMY district, drills for non-Japanese stranded
commuters, as well as a pilot program wintertime
training drill in the Gyoko-dori Underground Gallery,
were conducted in order to gain practical experiencein assisting and accommodating commuters unable toreturn home. Ligare cooperated with Marunouchi Fire
Department on a basic life saving course, which included
training in the use of AEDs. These initiatives provided
the opportunity to gain experience and study how to
respond to emergencies.

After the disaster, in addition to anti-disaster measures, there was greater awareness of the need for BCP.
To meet these needs Marunouchi Direct Access Co. built
the Otemachi Data Center.
At last summer’s “Marunouchi Kids Jamboree” at
the Tokyo International Forum Building, children could‘ride’ an earthquake simulator, ‘escape’ from a simulated
smoke-filled room and participate in fire-fighting, rescue
and anti-disaster drills for kids - all part of an educational
program mounted by the Tokyo and Marunouchi Fire
Departments.
In March 2012, the “Disaster Prevention forWorkers and Visitors” educational exhibition was held in
Marunouchi Building’s MARUCUBE. This exhibition,organized by the Peoples’ Safety and Security Circle, was
one of their 2011 activities.
Plans for the new Otemachi Financial City Building,due for completion in fall 2012, include a “Medical Mall”
offering emergency medical treatment facilities and space
allocated for temporary shelter purposes and for stockpiling emergency relief supplies. By taking advantageof this major redevelopment project, such anti-disastermeasures are possible.
To maximize the effectiveness of its experience andknowledge in developing disaster counter-measures,
OMY intends to publish community development policy
guidelines reflecting its efforts in the field of safety andsecurity.

Disaster Prevention ForumOMY Council set up a committee to study disaster recovery, responses and defenses, chaired by Shigeru
Ito, Professor Emeritus, Waseda University. Initial discussions centered on disaster prevention measures andin March 2012 a “Disaster Response in Community
Development Forum” was held. Assessment of anticipated levels of damage, rapid reaction options, how tomaintain basic infrastructure functions, how to deal
with people unable to return home, concepts for BCP,
where best to locate crisis centers, how to maintain communications links and supplies of electricity and water
were among the issues discussed and shared. Follow-up
meetings introduced case studies of past disasters andevaluated the efficacy of counter-measures and efforts
to promote international exchanges of know-how.
Distinguished Professor Kazuki Nakamatsu led these
discussions and the moderator was Associate Professor
Takaaki Kato (University of Tokyo).

13

REGIONAL COOPERATIONHISTORY, CULTURE & TOURISM

Fresh Green Electricity / Eco-Musubi Fund / Marunouchi Chef’s Club / Rebirth Tohoku Food Project / Marunouchi

Restoration of the Marunouchi Tokyo Station Building / Marunouchi Guided Walks / La Folle Journée

Food Education Lunch Project / Sky & Earth Project / Morning University of Marunouchi / Food-link Project

au Japon / JNTO Tourist Information Center (TIC) / marunouchi café SEEK / Marunouchi Street
Gallery / Mitsubishi Ichigokan Museum / Idemitsu Museum / Geidai Arts in Tokyo Marunouchi

Projects concerning energy, food and agriculture issues andutilization of natural resources are ongoing and nearer solution,with active participation by experienced and committed people.
Supporting Local Resources

Chef ’s Club and chefs from the Tohoku region collaborated in the “Rebirth Tohoku Food Project”, by creating
new menus featuring food products from the Tohoku
region. These new menus were first unveiled in November
at the Sendai Royal Park Hotel. In February 2012, theNovember Menus were introduced at the Marunouchi
Building as ‘lip-smacking and satisfying Sendai lunches’.
Area workers could support Tohoku by eating.

Initiatives linking various regions with the OMYtransportation infrastructure hub are increasing.
In April 2010 the entire electricity supply for the
Shin-Marunouchi Building was converted to “Fresh
Green Electricity” from renewable natural resources, suchas wind and hydropower from Aomori and Hokkaido.
Investment in new businesses, including natural energy
facilities in local areas creates employment, promoting an
ecological and low-carbon economy.
The Eco-Musubi Fund supports the Chiyoda Sakura
Fund, the Eco-Musubi Forest (Niigata), reforestation
projects in Kuzumaki and Kamaishi (Iwate), the Acorn
Club NPO and Oak Village. OMY favors conservation
and a symbiotic relationship with forest and woodlands.

Steadfast Regional Ties
In May, the Marunouchi Food Education Lunch
Project “Chef ’s Lunch” offered a menu based on eggs
and vegetables produced locally in Tokyo. In the fall,
Toulouse Lautrec original recipes were reproduced using
ingredients from Tokyo, Shizuoka, Mie and Miyazaki
Prefectures – and were well appreciated.
The NPO Egao Tsunagete is a participant in the ‘Sky
& Earth’ project to grow and harvest sunflower seeds forcooking oil and biodiesel fuel production. Miso paste
making, “family” rice seedling plantings, visits to woods
and forests and harvesting of summer vegetables weresome of the other events available. OMY workers planted
rice seedlings and later harvested the rice for making“Marunouchi” brand sake.
Hosted by the Morning University of Marunouchi,
working professionals taking part in the Regional
Producer Course, together with local government
representatives and organizations from Niigata and Mie
Prefectures, explored through regular meetings, visits
and continued dialogue how to best overcome urban
and rural barriers in a manner that utilizes unique local
resources and mutually supports the needs and skills of
the local people, together developing on-going projects
that represent a new model for productive regional andurban collaboration. In March, as a social experiment, the“Food-link Project” was jointly launched, whereby cities
would bulk purchase food from the regions, thus improving efficiency, lowering transportation costs and reducing
greenhouse gas emissions.

Post-3.11 Tohoku Earthquake Disaster
Activities
In addition to the regular Marché markets heldin the Gyoko-dori Underground Gallery and theTokyo Kotsu Kaikan
Building, many othermarkets supported theregene­ration efforts in
Tohoku, attracting agood number of visitors from OMY andMarunouchi Gyoko Marché andAozora (open air) Market
neighboring areas.
To promote food brands and ingredients from the
Tohoku region, Mitsubishi Estate Co Ltd, Marunouchi

Re-examining the value and significance of Japan andits culture and creating ways to share them with the world.
Cultural Landmarks

information or an opportunity to meet and exchange
news and views with other visitors.
On the first anniversary of the 3.11 disaster the Japan
Tourism Agency and OMY launched the “Japan, thankyou” campaign. Overseas visitors to TIC were presented
with origami (folded paper) cranes made by employees, asa “thank you” for the help and donations sent to Tohoku
from all over the world.

Restoration of the building on the Marunouchiside of Tokyo Station (a National Cultural Property)
is on-going, with the 3rd floor and domed roofs being
reconstructed to conform to its original design. Work on
station facilities and the lower floors has been completed,with a hotel and gallery opening in October 2012.
Ligare regularly organizes guided walking tours of
the OMY district, introducing visitors, in an unhurriedway, to the area’s architectural and historic buildings andother sights.

‘Thank you’ Origami campaign

Art as a Part of Daily Life
The “Marunouchi Street Gallery”, organized by the
Hakone open-air Museum and Mitsubishi Estate Co Ltd,is a sculpture exhibition in the central Marunouchi area.
Mitsubishi Ichigokan Museum held a Toulouse Lautrec
exhibition with tea ceremonies featuring “Japonisme era”
cups and utensils, illustrating ‘the pleasures of entertainment and hospitality’. Idemitsu Museum exhibited “The
Beauty of Flowers and Birds - Gems of Japan, Oriental
Art” and “Hasegawa Tohaku and the Kano School”.
In the fall, Tokyo University of the Arts organized“Geidai Arts in Tokyo Marunouchi” in the Marunouchi
Building. There were also art exhibitions, music concerts
and the Naka-dori Street Garden Show, where 15 examples of gardening art were displayed, including hanging
baskets.
Daiichi Life Insurance Co Ltd’s art collection, basedon works by award-winning artists exhibiting at the
Ueno Royal Museum’s VOCA Exhibition, is publicly
exhibited in the lobby gallery of its head office buildingin Yurakucho. There is no entry fee.

A Marunouchi Guided WalkThe Power of Music
During the May 2011 Golden Week holiday period,
the classical music concert series, La Folle Journée au
Japon, was held at the Tokyo International Forum,
Yomiuri Hall and various other venues in OMY. Despite
the recent 3.11 Tohoku Disaster, over 220,000 music
lovers attended and monetary donations were collected
in order to aid those affected by the disaster, as well as
donations of musical instruments for the children of thedisaster region in Tohoku.

International Exchange
In January 2012, the JNTO Tourist Information
Center (TIC) - a popular information center forforeign visitors, moved into the Shin-Tokyo Buildingin Marunouchi. In the same building, ‘marunouchi café
SEEK’ opened, serving mainly foreign visitors ‘seeking’

Marunouchi & Tohoku Chefs Collaborate

14

15

HEALTHINFORMATION SOURCES

Running Stations (MARUNOUCHI Bike & Run, etc) / Marunouchi Ekiden / Fitness

Publications: Town information magazine “ON! ” / MUSUBI TIMES / Mass media releases /Sports Club / Marunouchi Tanita Shokudo Restaurant / Daichi & keats / Marunouchi

Morning University of Marunouchi (MUM) Yearbook / OMY CSR Reports / Marunouchi Earth

Chef’s Club / Dining in Cities Working Group& Environment News reports / “Earth University lectures – Post-3.11 Social Design”

Facilities in support of a healthy lifestyle are increasing forboth visitors and workers. Better Health = Sustainability.

Groups and organizations from within OMY and beyond areinvited to cooperate with us and join us in our endeavors
Publicity, Promotion & Outreach

The Marunouchi Ekiden Relay – more than 160 teams participatedMarunouchi Tanita Shokudo Restaurant welcomes healthy eaters

Running - Cycling - Fitness

number of morning programs that encourage a healthymental and physical lifestyle.
Also, to introduce neighborhood facilities and services, Chiyoda Ward Tourism Association has set up the“Palace Runners+” web site:
http://www.kanko-chiyoda.jp/tabid/1663/Default.aspx

The running boom that began with the Tokyo
Marathon and many other similar events continued in2011, gathering even more pace… ‘MARUNOUCHI
Bike & Run’ opened in March 2011 in the basement of
the Shin-Marunouchi Building, providing a base for the
many Tokyoites running, jogging or cycling around theImperial Palace. In March 2012, new “running stations”
opened in the Kokusai Building and in the basement of
the Shin-Yurakucho Building. Many Marunouchi area
workers joined one of the 160 teams competing in the
Marunouchi Ekiden long-distance relay race.
In Marunouchi Eiraku Building’s “iiyo!!” shopping
and restaurant area, several running & fitness fashion
gear and bicycle shops have recently opened, reflecting
the growing popularity of this latest social trend.
In response to the increasing demand for sports activities, such as before and after work (and even lunch time)
jogging, the Marunouchi Brick Square Fitness Club, theYurakucho Denki Building’s yoga studio and the office
workers’ sports gym in the Shin-Marunouchi Building
have sprung up. Nowadays it’s not uncommon to see
people wearing sports gear amongst the business suits.
Working together with such establishments, Morning
University of Marunouchi has cooperated to develop a

Diet & HealthAs people become more health conscious, new developments in the world of food and diet continue to evolve.
In addition to shops featuring health supplements, fruitand vegetable juices, Chinese herbal medicines andaromatherapy, the new Marunouchi Tanita Shokudo
Restaurant opened in January 2011 in the Kokusai
Building, providing lunches for the health conscious, aswell as advice on healthy diet, relaxation, and exercise
regimes. Its reputation has since spread beyond OMY,
attracting customers from far and wide. Also reflecting theincreasing awareness surrounding food safety, the “Daichi
wo Mamoru Kai”, or “Protect the Earth Club”, opened therestaurant, “Daichi & keats” in the Marunouchi Eiraku
Building’s “iiyo!!” restaurant area, offering quality food
options designed to address concerns over food safety,
quality and sourcing.
The Marunouchi Chef ’s Club and the Dining in
Cities Working Group are forums for exchange ofideas on how diet contributes to health and wellbeing.
The knowledge accumulated through their activities isreflected in various events organized in OMY.

16

Collaboration Between Public andPrivate Sectors

OMY actively reaches out to local workers, visitors
and those involved within the OMY community in orderto share information and help draw new participants
to the area and its local activities. Three issues of ourcommunity magazine “ON! ” have now been published,featuring themes such as kizuna (bonding) and dietaryand health education. In addition, many web sites havebeen set up, such as the OMY Council’s home page, theLigare home page and the “marunouchi.com” web site
- each providing unique content, appealing to diverse
interest groups.
Eco-Musubi’s activities include the quarterly newspaper “MUSUBI TIMES”, designed to promote closer
links between shops and our ‘eco’ initiatives. Copies are
displayed in racks in the public area of many buildings,
encouraging people to learn more about OMY activities.
Earth University Advanced offered monthly lectures on ‘thoughts on the effects of disasters on cities’ atEcozzeria and in July 2011 published “Transcripts ofEarth University Lectures on Post-3.11 Social Design”,
containing many important views and ca se-studies
on the subject. Authors: Shinichi Takemura and the
Marunouchi Earth Environmental Club, published by
Nikkei Publishing Inc.

Promoting the value of joint efforts between various levels of business, local and national government,
Morning University of Marunouchi’s planning committee
publishes its “MUM Yearbook” as a way of sharing details
on the nature of its projects and resulting achievements.
Featuring dialogue between active collaborators and representatives from local areas (Niigata & Mie Prefectures,etc), the publication serves as a tool for emphasizing therole and accomplishments of the community.
The OMY CSR Report was the first annual
publication of its kind in Japan - and is now in its 4th year.
CO2 emissions, energy and water conservation, regularmonitoring and recording of environmental indicators,
as well as information on sustainability initiatives andexperiments, are all covered in our reports in order toserve a population increasingly concerned with environmental issues as they relate to urban development.
The 2011 edition was awarded the 5th Eco-Publications
Grand Prize.
The web-based publication hosted by Ecozzeria,“Marunouchi Earth & Environment News”, regularly
shares information on a wide variety of environmental
and local sustainability issues, such as the developmentof earthquake resistant structures, disaster prevention,community development, the pursuit of new energy
sources, urban/regional cooperation, the urban ‘3Rs’,
workers’ health issues and environmental management.

Cooperation with Mass Media
Updates and press releases highlighting the Uchimizu
Project, Morning University of Marunouchi and othernoteworthy environmental projects were regularly
distributed throughout the year to various media outlets, including TV, magazines, newspapers, press clubs(Ministry of Land, Infrastructure & Transport, Ministryof Agriculture, etc), and the Foreign Correspondents’
Club. By actively publicizing our activities to the mass
media, businesses, organizations and central and local
governments, we’re able to further build cooperative relationships at all levels of public and private sectors.

Some of the marketing tools…

17

DI

O
L
A

E
U
G

OMY STAKEHOLDERS
The Morning University Community Creates
the City of the Future

The responsibilities and challenges of building a sustainablecommunity - introducing opinions voiced at Stakeholder Meetings

July 11, 2012 (Marunouchi, Tokyo)

Morning University of Marunouchi graduates share
their own ideas for the OMY community

Realization of a fulfilled society based onsustainability rather than economic growth
March 28, 2012 (Marunouchi, Tokyo)

Shin
KurodaParticipants in the Environmental Management Salon discuss the relationshipbetween business and the environment

Yuumi
Fujisaki
Sumitomo Mitsui Banking
Corporation - Senior Vice
President, Planning Dept.,
Corporate Banking Unit &Middle Market Banking Unit

Make Use of Leading-ed
ge
Environmental Managem
ent Solutions
to Drive Innovation

Hiroo
Takahashi

Although we tend to take the short-term view,for environmental manag
ement it is better tothink long-term. SMBC
evaluates its customers’ approach to sustainability issues and helps
them improve by providing
examples of advanced
environmental thinking.
We run newspaper
advertisements featuring
client logos which
gives other companies enc
ouragement. It would
be similarly effective if OM
Y were to publicize
its environmentally positiv
e initiatives to inspireother companies.

’ versus ‘Stock’
The Importance of ‘Flow
ipalities
for Businesses and MunicAsahi Glass Co Ltd - Senior
Manager, Corporate PlanningGroup, Office of the President

Keisuke
Takegahara

Shigeru
Inoue
Ecozzeria Association,
Executive Directors for
Key Environmental Point
val
rvi
Su
Company

ields, coatings had toPreviously, for car windshm the glass – now,fro
be impossible to separate
reverse is the case:in the age of recycling, thest be easy to separate.
glass and its coatings mu
ental requirement.
Recyclability is a fundam
luates companies that
Public opinion highly eva
bility of their prodefficiently maximize recycla
environmental issues
onucts. A company’s stance
al of the company. I
can affect the very surviv
ortunities for comhope OMY will create opp
m within and outside
panies and individuals fro
the district to interact.

Implement Ambitious
Environmental Management Initiativ
es

ement field, a change Development Bank of Japan
In the environmental manag
Inc - General Manager,
management” to “stock Environmental Initiative &in emphasis from “flowSocial Responsibility
Using this ‘sustainabil- Corporate
management” can be seen.
- Support Department
fy
nti
ide
to
le
sib
is posity perspective’ I believe it
ial market value. It
ent
pot
d
goo
h
wit
s
sse
busineIt is no good if aes.
liti
is the same for municipa
population consists oflarge proportion of a city’sn if the city’s balance
retired senior citizens, eve
years of focusing on
sheet is healthy. It takes 50
eate ‘stock’), so munici‘flow’ for it to bear fruit (cr‘flow’ management
palities that concentrate on
hly evaluated.
hig
to improve their ‘stock’ are

Aiming to create a truly comfortable livin
g environment, we are working on designs for“long-life
housing” with sustainability and harm
ony withbountiful nature in mind. Wishful
thinking,
perhaps, but it is good to be able to have
fun inthe pursuit of perfection. I think weshould reexamine the “Mottainai” culture, as exem
plifiedby the Edo era, when people valued hum
an relationships and lived in harmony with natu
re andthe climate of each season.

Promote the Community as
the “New” Driving Force

Interaction with Stakeholders
Enriches a Community

needs toJapan is now entering an era when itof life
ity
qual
ting
adopt a social model targe
and
ent
ernm
Gov
th.
grow
instead of economic
s
issue
us
vario
the
solve
to
able
be
markets used to
to
look
t
mus
ty
socie
now
ities,
mun
facing com
ness and‘community solutions’ for answers. Busi
analyznwhegindustry must be outward facin
ities
rtun
oppo
and
s
ing and evaluating trend
ve
belie
I
.
ouse
in-h
d
foun
be
- the answer will not
ide
prov
to
able
,
force
ng
drivi
the
OMY to being
solutions by developing a forward-lookcommunity.

Regional Producer Course;
Choral Class, etc

DaisukeItoAsahi Kasei Homes
Corporation - Executive
Manager of Design
Promotion Division

These days, Japan seems to have lostits way, Maeda Corporation– Manager, CSR &although the construction industry still
thinks Environmental Department
in terms of a life-cycle of over 100
years. Our
company aims to be No. 1 in environm
ental management and we are working hard to achieve this.
On the environmental theme, it has beco
me obvious that we further develop communicati
on with
our stakeholders, both within and outs
ide of thecompany. In this respect, I feel that OM
Y represents an attractive community withgreat
potential.

18

Morning University of
Marunouchi isthe place for “early birds”.
I enjoy earlymorning activities, such as
visiting Tsukiji
Market and experiencing
its liveliness.
I also like the infectious
atmosphere atMorning University of Ma
runouchi, generated by high-energy ent
husiastic people
with serious interests. However, I feelthere are not enough opp
ortunities forthese ideas to be brought
to fruition. An
experience-based ‘hands on’
facility, something like a “Kidzania” foradults, would
be fantastic.

Environment/Community
Development Class, etc

Offer an Enjoyable Experience with
HiroshiRealistic Content

have little sense
Workers in OMY seem tot. To countertric
disof belonging to theto foster greater
this, we should be working
features. Morninginterest in OMY and itsof OMY’s attracUniversity is of course, one
inward-looking
tions, but it’s a little too
community. A
alloc
and isolated from theshould be
sity
ver
uni
core objective of thethe greater OMY
to extend its values toenvironment
community, cultivating ana will bringwhere people of the are
expand theandlenew ideas to the taba.
arepotential for the

Ideas Come into Being If
There Is a
“Place” for Activities

Mina
HiranoNaoichiAkiyamaide Range
A Place for Creating a W
of Fun-filled Activities

The atmosphere of OMY
is good, but isdefinitely focused on bus
iness and work.
Why not loosen up thisimage, perhaps
by setting up street cafésin Marunouchi- with kitchens that cou
ld be shared by
Morning University par
ticipants andthe public, where OMY
workers could
forget about work for awhile? Morning
University should offer
courses thatare enjoyable and intere
sting, with lessemphasis on paperwork andinternet content. It would encourage
more students
to enroll.

MikakoTakahashi

Saeko
Samejima

Community Development
Class, etc

Inspirational Cycling

MUM as a Springboard for the
Revitalization of OMYClass, etc

friendly, outgoing
Compared withms
ite place, OMY see
Okinawa, my favor
ss.
ne
dli
low on frien
to me to be a little
ores
lly
doesn’t rea
The word “OMY”
…
ho
uc
rak
Yu
rker innate with me – a wo
rde
un
h
ug
ro
th
work
There, I just walk to
en
ev
n’t
do
le
op
pe
y
an
ground passages. M
any next-door does,
mp
co
e
th
at
wh
ow
kn
of
to have some sort
but everyone needs
YM
O
an
t
abou
connectedness. How
ing to generate
th
me
so
ay
lid
only hothroughout
ity
a sense of commun
OMY?

Churches in America functio
n as community
focal points, based on com
mon interests, noton a place of work or res
idence. OMY has
no marginal space and istightly organized,
so people feel hemmed in,without any sortof community space. I
believe Morning
University’ could assum
e such a role in
OMY, as a starting point
for bringing people
together to learn about andopenly address
practical issues. MUM canlead in thedevelopment of OMY byoffering avariety of opportunities
in conjunction with relevant themes.

19

Agricultural Class, Community
Development Class, etc

Make People Feel
More ConnectedThings Happen if the Co
ncept
and Platform for Impleme
ntationare in Place

I love New York, particularly the New
Yorker’s individualism and self-asser
andtiveness, which I find assuringypleasing. I also like Morning Universit
eimpl
dily
spee
to
of Marunouchi’s abilityofment its ideas. Although the high leveldo”“cancts
attra
Y
OM
of
consumerismapeople, not many can actually paint on
ntial
blank canvas. Nevertheless, the poteis there and can be realized if Morning
University’s exploits its role as thespringboard for OMY’s revitalization.

Hashinokuchi

Hima
FurutaProject Designer, Lecturer
for Community Development
Classes, etc.

PE

O
F
R

RM

C
N
A

E

An Assessment of OMY
CO2 Emissions in OMYWhat progress has been made with OMY’s CSR action plan?
Let the figures speak for themselves.

730,000

t-CO2(Fiscal 2009)

Number of Listings on
Major SRI Indexes ofCompanies with their
Head Offices in OMYSRI stands for ‘Socially Responsible Investment’,
based not only on a company’s economic aspects but
also on social and environmental factors. Companies
selected for these indexes are highly evaluated, notjust financially, but also from a CSR perspective. The
Sustainable Asset Management SRI funds managed
by SAM Group, a typical SRI rating company, invest
only in companies with the highest social and environmental credentials, including many companies
with head offices in the OMY District.
Note: The ‘major SRI indexes’ are the FTSE 4 Good Global Index and the Ethibel
Sustainability Index Global.

Index

OMY

Japan

SAM

9

40

FTSE 4 Good

25

180

Ethibel

5

15

39*

235

Total

companies*

Number of Listed Companies

Taking into account double listings, there are in total, 26 listed companies in OMY.

Marunouchi Marché Customers

20,500 people

t-CO2(Fiscal 2010)
In fiscal 2010, CO2 emissions from OMY area buildings were approximately 720,000t – a decrease ofabout 1.4% from the 2009 figure. Although there
was a record-breaking heat wave in 2010, several
measures were implemented to deal more effectively
with the heat. Most OMY area buildings have in place
plans for reducing CO2 emissions, such as highefficiency heating/cooling systems, intelligent LED
lighting systems controlled by motion sensors, solar
panels, natural circulation cooling systems or radiantair-conditioning in the outer walls. We believe thatchanging to LED lighting has been one of the mosteffective factors contributing to this result. To further
reduce CO2 emissions, we intend to adopt both
‘hard’ and ‘soft’ measures.

Uchimizu (Water Sprinkling) Project
Participants

Eco-Musubi Participating
Merchants (as of March 31, 2012)*1 For this report, we have adopted a more accurate method of estimating CO emissions.
2

In previous reports

Emissions per (m2) of total floor area of the building,as per Tokyo Metropolitan Government’s “Planning X total gross floor area of the building
System for Measures against Global Warming”.

In this reportDittomake the 2009 figure comparable with the 2010 figure, we examined published*2 Tobuilding
data for the 61 major office buildings for which both 2009 and 2010 data are
available.

peoplepeopleSince July 2011, Marchés have been held on the 4th
Friday of each month, attracting a total of 52,232 area
workers and visitors in 2011.

The collaboration between the “Aozora (open-air)markets” organized by actor Toshiyuki Nagashima
and the Mitsubishi Estate Group’s Marunouchi Food
Education project is now in its third year. To assist
post-earthquake regeneration, the May 27, 2011
Marunouchi Marché (market) featured agricultural
produce from areas affected by the 3.11 Tohoku
Earthquake Disaster. Food from these areas was suffering from unfavorable speculation as to its safety.

20

Fiscal YearDays OpenVisitors

2009

4 days13,3002010

4 days

20,5002011

9 days52,232

X area derived from internal net building volume x 1.2

Establishments(195 Businesses)
Uchimizu, a Japanese custom from the Edo era,
provides relief from the summer heat by sprinklingwater on the pavement. In 2011, 2,600 people participated, slightly fewer than in 2010, when there
were less rainy days during the July 29 – August 31“Uchimizu Weeks”. Nevertheless, the number of participating businesses increased to 195, including 83
Naka-dori Street shops and restaurants. Water sprinkling and the wearing of colorful yukata have becomea seasonal tradition all over the OMY area. The waterused for Uchimizu is reclaimed water from commercial buildings, provided by Marunouchi Heat Supply
Co Ltd and Tokyo International Forum.

By using Suica or PASMO smart cards to makepurchases at participating shops and restaurants
in OMY, 1% automatically goes to the Eco-Musubi
Fund. In this way, it is easy for people to contributeto environmental causes. Funds gathered go to the“Eco-Musubi Forest” afforestation project in Uonuma
City in Niigata Prefecture or the “Chiyoda Sakura
Fund”, which helps preserve the Chiyoda Ward
(Tokyo) cityscape by planting cherry trees. Funds
also go to the Kuzumaki-machi and Kamaishi Forestry
Cooperatives, the “Oak Village” and “Acorn Club”
projects in Iwate Prefecture, areas affected by the
3.11 Tohoku Earthquake Disaster.

21

OMY Overview If you need to know more about OMYSolar Power Production
Capacity

General Indicators

820 kW(Fiscal 2010)

kW(Fiscal 2011)
Solar panels can be installed almost anywhere, provided the location can take the weight - although they
are prone to the effects of wind. Initially, there weredifficulties in installing solar panels in OMY, becauseof high winds on the roofs of high-rise buildings.
However, these obstacles were overcome and thenumber of installations has increased steadily. In
2011, the installed capacity of the Tokyo International
Forum increased from 67kW to 92kW and 100kW
was installed on the newly built Marunouchi Eiraku
Building, bringing the total installed capacity in the
OMY area to 945kW.

Location
Tokyo Station, above the Shinkansen
platforms
Tokyo International Forum

Marunouchi SUPERCOOLBIZ Participants

Capacity

Installed

30kW

1993

Businesses

Summer 2011 was the season of power saving. In close cooperation with the Environment
Ministry, OMY organized the “Marunouchi SUPERCOOLBIZ” program, which ran from July 9 to August
31. Energy-saving suggestions (both for work andlifestyle) came in from the whole OMY area, and weredeveloped, shared and implemented throughout thesummer. At the kick-off meeting held on July 19 at
the Marunouchi Building’s “MARUCUBE”, 6 of the
8 representatives in attendance proposed a numberof unique and original electricity-saving ideas.

22

As of January 2012. Source: Households and Population From the Resident Register (Tokyo
Metropolitan Government)

Gross Floor Area, derived from building
volume6,100,000m2

2009 “Enemane” Report. Theoretical gross floor area of OMY buildings derived from the volume
and the actual total floor area (5,512,148 m2), as at 2006.

Number of buildings

109

As of 2009. Source: General Incorporated Association Otemachi Marunouchi Yurakucho District
Redevelopment Project Council

Surface area with greenery

6.4%

As of 2010. Source: Chiyoda Ward Survey. Includes waterways.

Parking spaces

Approx. 13,000

As of June 2012.

Railway network

13 stations; 20 lines

13 stations: Otemachi, Tokyo, Nijubashimae, Hibiya and Yurakucho (incl. multiple stations withthe same name). 20 train lines: 13 JR lines, 1 subway line and 6 Tokyo Metro lines.

Daily average of train passengers

2,317,701 daily

Not including Shinkansen (bullet trains). Source: Oricom Media Bureau “Circulation transit outdoor ads 2011” JR/Subway/Private Railway Ridership (2009 daily average)

39 companies

26 companies, excluding multiple listings.

1997

Number of listings on major SRI indexes ofcompanies with their head office in OMY

Mitsubishi UFJ Trust & Banking Building

30kW

2003

Economic Indicators

Data

Notes

Shin-Marunouchi Building

20kW

2007

Marunouchi Park Building
Tokyo Station, above the Tokaido Lineplatforms
Mitsui Bussan Head Office Building

60kW

2009

Total sales of all listed companies headquartered in the OMY District (as apercentage of Japan’s GDP)

￥133,763.2 billion(28.4% of Japan's total
GDP)

Total consolidated sales (FY 2011) of the 84 companies with head offices in the OMY District.
From Kaisha Shikiho (Japan Company Handbook) Summer 2012 edition.

453kW

2010

Social Indicators

Data

Notes

150kW

2011

Marunouchi Eiraku Building

100kW

2012

Sapporo Ekimae Downtown Development Co Ltd /Sapporo Odori Town Development Co Ltd / Osaki-Gotanda
Redevelopment Project / Roppongi Hills / Minato Mirai 21 Town
Development Council / Hamamatsu Machinaka Nigiwai Council/ Nagoya Station-area Town Development Council / Umeda
District Area Management Action Coordinating Committee /OBP Renovation Business Promotion Council / We Love Tenjin
Council / OMY District Redevelopment Project Council / OMY
Area Management Association / The Ecozzeria Association

22

Residents

2002

Participating Groups (name as at the time)

Mitsubishi Estate Co Ltd / Asahi Glass Co Ltd / Tokyo
International Forum Co Ltd / Tokyo Tatemono Co Ltd / East
Japan Railway Company / Hinomaru Limousine Co Ltd /Mitsubishi Electric Corporation / Bank of Tokyo-Mitsubishi UFJ/ Il Ghiotto / Starbucks Coffee Co – Marunouchi Mitsubishi Bldg
Branch / Tipness Marunouchi Style / Pub Cardinal Marunouchi /PLANET 3rd TOKYO/MARUNOUCHI BIKE & RUN

4,187

10kW

Between June 29, 2011 and February 14, 2012 theMarunouchi Earth Environmental Club organized 6
meetings of the Environmental City Development
Salon to discuss disaster prevention and countermeasures, including security and safety management
and planning. Management groups from all overJapan actively participated in these meetings, contributing to lively discussions. By continuing these
activities we hope OMY will become the national
center for area management organizations.

Kick-off Meeting Participants

Number of offices

August 2010 Brochure of the Otemachi Marunouchi Yurakucho District Redevelopment ProjectCouncil

92kW

Businesses(8 Companies & 150 Shops)

Notes

231,000

Marunouchi Building

Number of Groups Participatingin the Environmental City
Development Salon

A total of

Data

Employed workers

Total floor space designated under the
Barrier Free Act

173.4ha (27.4% ofgross floor space ofbuildings)

Article 17: List of designated buildings, Barrier Free Act (1994 - 2008).
Unchanged since 2009

Marunouchi Marché customers

52,232 in total

Number of visitors over the 9 days Marchés were held in 2011.

Ligare seminar participants

513

Number of participants in 13 seminars held by Ligare in fiscal 2011

Marunouchi Proficiency Exam
Number of participants in disaster drills

192 examinees, 76.0%
pass rate
Approximately 800
people4th Marunouchi Proficiency Exam (July 11, 2011)
On September 1, 2011. Marunouchi area participants (about 8,000 nationwide)

Data

Environmental Indicators

Notes

Generating capacity of solar panels

945kW

Solar panels are installed at 9 locations within the OMY area.

Energy consumption (buildings, etc.)

12,936TJ

Fiscal 2011 data. Pro forma amounts calculated for the 20 Mitsubishi Estate buildings in OMY
area with ISO 14001 certification.

CO2 emissions (buildings, etc.)

Approx. 720,000t-CO2

Fiscal 2010 estimated data. Based on actual amounts calculated for 61 buildings in 2009 & 2010

Water-retentive pavement surface area

Approx. 37,600m

2

As of March 2011. Source: Area Planning Office, Building Business Division, Mitsubishi Estate
Co Ltd.

Surface area of green rooftops and walls

Approx. 12,000m2

As of March 2011. Source: Area Planning Office, Building Business Division, Mitsubishi Estate
Co Ltd.

Potable water consumption

5,850,000m3

Fiscal 2011 data. Source: Pro-forma amounts calculated for the 20 Mitsubishi Estate buildings
in OMY area with ISO 14001 certification.

Commercial solid waste

48,715t

Fiscal 2010 data. Source: Pro-forma amounts calculated for the 20 Mitsubishi Estate buildings
in OMY area with ISO 14001 certification.

Number of animal & plant species observedin surveys of Imperial Palace grounds

3,638 animal species
1,366 plant species

1996-2000 data. Source: “First Biodiversity Survey of the Imperial Palace,” Independent
Administrative Institution National Museum of Nature & Science, Tokyo

CO2 emissions by ZeRO Taxis

2.6t-CO2

Estimate based on distance travelled by ZeRO Taxis in fiscal 2011 (26,908 km). Number ofpassengers: 2,979

Marunouchi Shuttle passengers

625,107

Fiscal 2011. Number of passengers using the free shuttle bus.

Electric vehicle charging stations

11

Tokyo Sankei Bldg, Marunouchi Kajibashi Parking, Tokyo International Forum, Marunouchi Park
Bldg, Yusen Bldg - Basement Parking, Shin-Marunouchi Bldg, Shin-Otemachi Bldg, Mitsubishi
Bldg, Kokusai Bldg, Tokyo Kotsu Kaikan, Nippon Bldg

Eco-Musubi participating stores

190

As of end of March 2012

Marunouchi Morning University
participants

2,456

Total number of participants at spring, summer and fall courses in fiscal 2011.

Uchimizu (Water Sprinkling) Project
participants

2,600

Approximate total number of participants in the 6 events in fiscal 2011.

Eco-Kids participants

1,098

Total number of participants in all 20 programs held in fiscal 2011.

Earth University Advanced participants

380

Total number of participants in 10 seminars organized by Ecozzeria in fiscal 2011

Marunouchi SUPER COOLBIZ
Participating Organizations

158 Businesses(8 Companies & 150 shops)

Total number of organizations participating in the 2011 Marunouchi SUPER COOLBIZ program,from July 19 to August 31

Number of illegally parked bicycles in thevicinity of Tokyo Station

830

Average daily total. Source: Tokyo Metropolitan Government Press Release: ‘FY 2011 Report on
illegal bicycle parking at stations’

Number of groups participating in theEnvironmental City Development Salon

13

Sapporo Ekimae Downtown Development Co Ltd, Sapporo Odori Town Development Co Ltd, OsakiGotanda Redevelopment Project, Roppongi Hills, Minato Mirai 21 Town Development Council,
Hamamatsu Machinaka Nigiwai Council, Nagoya Station-area Town Development Council, Umeda
District Area Management Action Coordinating Committee, OBP Renovation Business Promotion
Council, We Love Tenjin Council, 3 OMY Groups“Window on Ecology” - number of participating companies and groups

27

Fiscal 2011. “Environmental Communication WG”, organized by Ecozzeria; number of participating companies and groups

23

Recycled paper
Forest Conservation

M

AP

Keidanren
KaikanTokiwabashi
Park

Marunouchi Line
Otemachi Station

Chiyoda Line
Otemachi Station
Otemachi Building

NipponBuilding

Shin-Otemachi
Building

Palace HotelTokyo

Tozai Line
Otemachi Station

Marunouchi
Eiraku Building

Eidai-dori Avenue

JX Building

Marunouchi
Oazo
Mitsubishi
UFJ Trust andBanking Building Marunouchi
Hotel

Mita Line
Otemachi Station
Industry Clubof Japan

Wadakura Moat

Marunouchi
Trust Tower

Hotel
Metropolitan
Marunouchi

Shangri-La
Hotel Tokyo

JR Tokyo Station
Gyoko-dori Avenue
Marunouchi
Building

Meiji Yasuda Life
Insurance
Building

Yaesu

Bank of TokyoMitsubishi UFJ
Head Office

Marunouchi
Park Building

Mitsubishi Ichigokan
Museum, Tokyo

Four Seasons HotelTokyo at Marunouchi

Tokyo Building
TOKIA

JR Keiyo Line

Marunouchi
Saezurikan

The Peninsula
Tokyo

Hibiya Park

Chiyoda Line
Hibiya Station

Yurakucho Line
Yurakucho Station

Yurakucho
ITOCiA

Hibiya Line
Hibiya StationOMY Community SR Promotion Council
General Incorporated Association: Council for Area Development and Management of Otemachi,
Marunouchi, and Yurakucho
NPO OMY Area Management Association (Ligare)
Ecozzeria Association (General Incorporated Association: The Association for Creating Sustainability in
Urban Development of the OMY District)Mitsubishi Estate Co Ltd

http://ecozzeria.jp/english/

CO2 emissions generated in producing this report are estimated to
be 614kg-CO2. The Nihon Carbon
Offset Co has purchased domestically an equivalent amount of CO2
credits.

Green Electricity
Certificates

Producing this report consumed
341kWh of electricity, which wasentirely covered by biomass generated green electricity.

Tokyo Kotsu
KaikanJR

Shin-Yurakucho
Building

Harumi-dori AvenueMarunouchi
Kajibashi Parking

Shin-Kokusai
Building
Daimyo-koji

HibiyaMoat(Tokyo Station)

Tokyo International ForumTIC Tokyo

Yu
rak
uc
ho
Sta
tio
n

Kokusai
Building

Babasaki-dori Avenue

Sotob
ori-dori Avenue

Shin-Tokyo Building

Mita Line
Hibiya Station

Taking advantage of a Tohoku
Earthquake Disaster relief projectthat gives domestic credits foremissions reductions (Yen1,500
per ton), we supported the affectedareas. Part of the credit amount(Yen750) goes to municipalities inthe 3 worst affected prefectures.

Carbon offsets

Mitsubishi Building

Global Warming Mitigation

Babasaki
Moat

Marunouchi Naka-dori Street

Imperial Palace
Outer Garden

Waterless printing

Tohoku Earthquake
Disaster Relief Fund

Ecozzeria

Chiyoda Line
Nijubashimae Station

This report has been printed using
mineral oil-free, zero VOC (volatileorganic compounds) inks and printroller cleaning fluids that are also
zero VOC. We care about prevention of air pollution.

Another way we care about air
pollution is by only using VOC-freewetting agents in the printing
process.

Marunouchi Line
Tokyo Station

Shin-Marunouchi
Building

Yusen
Building

Prevention of Air Pollution

Hanzomon Line
Otemachi Station

Reconstruction AssistanceTokyo Sankei
Building

W2 InkCommunications
MuseumGinza

Based on information as of March 2012

Areas where one or more
CSR activities have been
implemented● ‘Fresh green electricity’● Solar power generation● Roof greening/wall greening● Drymist● Electric vehicle charging
pointsUchimizu (water sprinkling)
locations
Areas of water-retentive
pavement
Marunouchi Shuttle routeTokyo Metro
Toei Subway

Environmental Considerations

ue
ven
ri A
-do
ori
hib
Uc

Mitsui Bussan
BuildingGreen Printing

This report was printed at a certified “Green Printing” plant andproduced in full compliance withgreen standards.

Recyclability
Promoting Recycling

Nikkei BuildingThis report is printed on 100%
recycled paper. The mark aboveshows that it was produced inaccordance with 3R Action Forumguidelines.

After reading this report, pleasepass it on to others who may beinterested - and recycle when nolonger needed.