Financial Presentation (1st Half of the Year Ending March 2010)
November 6, 2009

FIELDS CORPORATIONTHE GREATEST LEISURE FOR ALL PEOPLE
FIELDS CORPORATIONJASDAQ: 2767

Copyright 2009 FIELDS CORPORATION All rights reserved.

1Copyright 2009 FIELDS CORPORATION All rights reserved.

Contents

First Half of the Year Ending March 2010
Results (Consolidated) Results for the 1st Half of the Year Ending March 2010

(P/L)
 Segment Information for the 1st Half of the Year EndingMarch 2010
 Highlights for the 1st Half of the Year Ending March2010 – Pachinko/Pachislot (PS) Field
 Results for the 1st Half of the Year Ending March 31,2010 (B/S) (Overview) Statement of Cash Flows for the 1st Half of the YearEnding March 31, 2010 (Overview)

Full-Year Forecast for the Year EndingMarch 2010 (Consolidated)
45678

 Full-Year Forecast for the Year Ending March 2010

10(Consolidated) (Reference) Targets for the Mid-Term ManagementPlan

11Group Business Strategy
 Group Business Strategy: Improvement in Financial

13Condition Group Business Strategy: Current R&D Situation Aiming
14
toward Expansion of New Areas

Copyright 2009 FIELDS CORPORATION All rights reserved.

2

First Half of the Year Ending March 2010 Results (Consolidated) Results for the 1st Half of the Year Ending March 2010 (P/L)

4

 Segment Information for the 1st Half of the Year Ending March

52010
 Highlights for the 1st Half of the Year Ending March 2010 –6
Pachinko/Pachislot (PS) Field
 Results for the 1st Half of the Year Ending March 31, 2010 (B/S)
7(Overview) Statement of Cash Flows for the 1st Half of the Year Ending March
831, 2010 (Overview)

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3

Results for the 1st Half of the Year Ending March 2010 (P/L)
Pachinko/Pachislot (PS) Field: Satisfactory sales of the new Evangelion machines
Group companies: Expected trends(%): ratio against net sales

Year Ended March 2009

Consolidated
Net sales
Operating income
Ordinary income
Net income
Number of employees(Consolidated)

1st Half
Results

Full-Year
Results

1Q Results

41.5
3.2

73.0
1.9

16.0
8.5

（7.8%）（2.7%）（53.2%）

3.0

0.9

8.5

（7.3%）（1.4%）（53.1%）

Year Ending March 2010
Achievement
1st Halfagainst Initial
Forecast
Results
Forecast

22.0
4.5（20.4%）

4.5（20.4%）

21.4
5.3
（25.1%）

5.0（23.6%）

0.8(1.4)

4.7（2.0%）（-%）（29.4%）（8.6%）（10.2%）

1,118827

869-873

1.9

2.1(Unit: Billion yen)

Rate of Increase/
Decrease YOY
(%)

97.5%

(48.4%)

119.6%

65.6%

112.2%

67.1%

114.7%

158.1%■ “CR Neon Genesis Evangelion – The Beginning and the End” recorded the highest sales in the Evangelion series totaling
237,000 machines.
Year Ended March 2009
Year Ending March 2010
(Reference)
Achievement Rate of Increase/
1st Half
1st Half
Full-Year
Non-consolidated
Decrease YOY
against Initial
1Q Results
Results
Results
ForecastResults(%)
Forecast

Net sales
Operating income
Ordinary income
Net income
Source: Fields

34.3
5.6

53.1
3.8

14.9
8.6

20.0
5.0

19.2
5.7

（16.4%）（7.2%）（57.9%）（25.0%）（29.7%）

5.4

5.8

8.7

5.0

5.8

（16.0%）（11.0%）（58.8%）（25.0%）（30.5%）

3.2

1.1

5.1

2.5

3.0

（9.4%）（2.2%）（34.5%）（12.5%）（16.0%）

96.2%(44.0%)

114.2%

1.4%

117.2%

6.6%

122.8%(4.9%)

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4

Segment Information for the 1st Half of the Year Ending March 2010
Favorable sales of CR Eva 5th [2Q] Sales as an independent distributor of Pachinko/Pachislot (PS) Field ： [１Q]
pachinko/pachislot machines produced by various manufacturers： Drastic reviews made across the sports business were felt, and as such this segment
 Sports Entertainment Field
continued to report strong results overall as expected： Made steady progress with its paying membership of approximately 430,000 (as of the end Mobile Field(Unit: Million yen)of September 2009)*Year Ended March 2009
Year Ending March 2010
1Q

2Q

1st Half

1Q2Q

1st Half

Rate of
Increase/Decrease
YOY(%)

7,321

34,26941,59016,0385,406

21,444(48.4%)

4,197

30,76034,95715,0294,386

19,415(44.5%)

88.9%

Sports Entertainment Field

961

1,016

1,977

565

616

1,181

(40.3%)

5.4%

Mobile Field

366

370

736

519

472

991

34.6%

4.5%

Game Field

1,904

2,223

4,127-----

Other Field

54

1266

252

7259

292.4%

1.2%

(163)

(111)

(274)

(329)

(74)

(403)

(3,312)6,564(1,562)(169)

7,131(173)

3,252
5,569(342)

8,524 (3,138)
8,543 (3,136)
(66)
(96)

5,386
5,407(162)(2.9%)-98.8%(3.0%)

Mobile Field

120

107

227124

123

247

8.8%

4.5%

Game Field(1,112)(507) (1,619)-----

Other Field

(544)

(52)

(596)

58

(75)

(17)

-

(0.3%)

Elimination or Incorporation

(44)

58

14(104)15(89)**Net sales
Pachinko/Pachislot (PS) Field

Elimination or Incorporation
Operating income
Pachinko/Pachislot (PS) Field
Sports Entertainment Field

Composition
(%)

65.6%

* Figures for the year ended March 2009 indicate reference values after reclassification. * Figures for the 2nd quarter are simply subtracted from figures for the 1st half.
Source: Fields

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5

Highlights for the 1st Half of the Year Ending March 2010
- Pachinko/Pachislot (PS) Field
 Market Environment: Continuously shifting toward the introduction of pachinko machines centering on

middle gambling nature (middle type) machines, and the installment andoperation of pachislot machines seemingly bottomed out.

Pachinko/Pachislot(PS) Field

 2Q sales results: Pachinko machines (1 model), Pachislot machines (0 models) as a sole agent(Unit: Machines)

Year Ended March 2009
1Q

2Q

1st Half

Pachinko Machine
Sales
Pachislot Machine
Sales

53,23784,302

137,539

5,360

73,933

Total

58,597

158,235

Year Ending March 2010
Full-Year

1Q

2Q

1st Half

202,525

244,091

22,193

266,284

79,293

128,680

6,055

1,805

7,860

216,832

331,205

250,146

23,998274,144

Pachinko Machines

Pachislot Machines

Recorded the highest sales inthe Evangelion series totaling
237,000 machines

1Q■ CR Neon Genesis Evangelion – The
Beginning and the End

2Q

Launched as a sole agentpachinko machines madeby GINZA Corporation.

Evangelion series
A total of 1.17 million
Pachinko/Pachislot machines
sold■Aim for the Ace!

■Saturday Night Fever

Sold pachinko/pachislot machines produced by various manufacturers by taking
advantage of our strength as an independent distributor■ CR Showa Legend Minami Haruo
Source: Fields©Color ©Color GAINAX ©Bisty©Sumika Yamamoto
Saturday Night Fever ® & © 2008 Paramount Pictures. All Rights Reserved.
©John Travolta, Licensed by Cross Media International, LLC.

©Minami Creates ©Sammy ©GINZA

Copyright 2009 FIELDS CORPORATION All rights reserved.

6Results for the 1st Half of the Year Ending March 31, 2010 (B/S)(Overview)(Unit: Million yen)

Increase/Decrease fromprevious quarters
At September At March At September At September At March
30, 2008
31, 2009
30, 2009
30, 2008
31, 2009
(I)
(II)
(III)
(III)-(I)(III)-(II)Factors causing the increase/decrease

Total current assets

55,717

25,13530,046 (25,671)

4,911(Cash and cash equivalents)

10,848

11,181

19,784

8,936

8,603 (III)-(II): Increase due to sales of CR Eva 5th4,208963

1,238(2,970)

Total fixed assets

32,15426,92926,564(5,590)(365)(Total tangible fixed assets)

11,617

10,898

10,278(1,339)(620) Tokyo Office’s building and land

(Total intangible fixed assets)

3,513

2,761

2,483

(1,030)(278) Inc.

(Total investments and other assets)

17,023

13,26813,803(3,220)Total assets

87,87152,06456,611 (31,260)

4,547 equivalents

Total current liabilities

36,390

7,547

10,165 (26,225)

2,618 (III)-(II): Increase in accrued income taxes(Short-term borrowings)

5,921--

Total fixed liabilities

6,175

5,021

4,661

Total liabilities

42,566

12,56814,827 (27,739)

2,259

Total net assets

45,30539,496

41,784

2,288 profit increased

Total liabilities and net assets

87,87152,06456,611 (31,260)(Inventories)(1,514)(3,521)(III)-(I): Decrease in Game Field products in275 progress(III)-(II): Decrease due to the sale of the(III)-(I): Decrease in goodwill relevant to D3(III)-(II): Increase in valuation difference of535 investment securities(III)-(II): Increase in cash and cash(III)-(I): Decrease in the share relevant toD3 Inc., etc.
(III)-(II): Decrease due to redemption of(360) corporate bonds(III)-(II): Increase in retained earnings as4,547* The B/S for D3 Inc., which was a consolidated subsidiary in the year ended March 2009, has been nonconsolidated since the end of March 2009.
Source: Fields

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7

Statement of Cash Flows for the 1st Half of the Year Ending March 2010
(Overview)(Unit: Million yen)

Year Ended March 2009
1st HalfFull-Year
Cash flows from operating activities(2,260)

4,147

1st Half

Year Ending March 2010
Factors

Income before income taxes and minority interest
Income taxes refund
10,160 Decrease in notes and accounts receivable-trade
Decrease in deposits received
Proceeds from sale of tangible fixed assets

Cash flows from investing activities(5,127)(6,182)(350) Expenditure for loans
Purchases of tangible fixed assets

Cash flows from financing activities

602

Effect of exchange rate changes on cash and cash
equivalents

85

(79)

(8)

Increase (decrease) in cash and cash equivalents(1,990)12,693
10,703(1,512)
12,693
11,181

8,602
11,181
19,784

Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period
12,00010,000
8,000
6,000
4,000
2,000
0
-2,000-4,000-6,000-8,000Source: Fields

CF from operating activities

CF from investing activities

(838)
(360)

Dividends paid

5,312

4,647
2,599
2,255
(1,406)
615
(352)
(340)

(1,199) Redemption of corporate bonds

CF from financing activities
10,160

5,312
4,147
602
-350
-2,260-5,127

1st half of the year ended March 2009

-6,182
Year ended March 2009

-1,199

1st half of the year ending March 2010
Copyright 2009 FIELDS CORPORATION All rights reserved.

8Full-Year Forecast for the Year Ending March 2010 (Consolidated) Full-Year Forecast for the Year Ending March 2010(Consolidated)

10

(Reference) Targets for the Mid-Term Management Plan

11

Copyright 2009 FIELDS CORPORATION All rights reserved.

9Full-Year Forecast for the Year Ending March 2010 (Consolidated)

Highlights

 Introduction of the second additional innovative pachinko title; expand sales by introducing machinesfrom popular series
 Achievement of a Consolidated/Non-consolidated ratio of 1.0 or above by early improvement in Group’s
earnings(%): ratio against Net sales (Unit: Billion yen)

Year Ended March 2009

Consolidated

Year Ending March 2010
1st Half

YOY

1st Half
Results

Full-Year
Results

Forecast

Results

Full-Year
Forecast

73.0
1.9

22.0
4.5

21.4
5.3

70.0
10.0

(3.0)

(4.2%)

Operating income

41.5
3.2

8.0

410.2%

Ordinary income（7.3%）（1.4%）

10.0

9.0

909.1%Net income（2.0%）

0.8(1.4)

4.5

5.9ｰ%

Net sales（7.8%）

3.0（2.7%）

0.9（-%）（20.4%）

4.5（20.4%）

1.9（8.6%）（25.1%）

5.0（23.6%）

2.1（10.2%）

Pachinko Machines（14.2%）（14.2%）（6.4%）

Increase/
Decrease

Rate of Increase/Decrease (%)

Pachislot Machines

3Q■ CR Iron Chef

4Q

Introduction of the second additional innovative
pachinko title

Source: Fields©FIELDS ©Bisty©KP ©FIELDS©Japan Sports Marketing Inc.
©Kensuke Office ©Sammy ©RODEO■ I am KONISHIKI■ Hono No Nekketsu Kyoshi

Introduction of major-title pachislot machinesfrom popular series
Copyright 2009 FIELDS CORPORATION All rights reserved.

10(Reference) Targets for the Mid-Term Management Plan

Target operating income for the Year Ending March 2014 of ￥25 billion or more
* Target contribution by Group companies: 20%￥30billion

MidMidTerm
TermPlanPlan
MilestMilestoneone

Offering
Offering aa series
seriesofof innovative
innovative
titlestitlesOffering
Offering aa powerful
powerful lineup
lineupofof pachinko/pachislot
pachinko/pachislot
machinesmachines

ReleasingReleasing 1st
1st
KYORAKU
machines
KYORAKU machines

TwoTwo Kyoraku
Kyoraku
products
products￥25 billion or more

￥20 billion￥20billion￥17 billion
Pachinko/Pachislot￥14 billionResults￥10billion

21￥10 billion

Synergeticbenefits

10.5
Year Ending
March 2010

Year Ending
March 2011

Period to reinforce pachinko/pachislot planning anddevelopment capabilities

Period to restructure the group portfolio
Source: Fields

2Year Ending
March 2012

Year Ending
March 2013

First Term of Mid-Term Plan

4

Other factors

Year Ending
March 2014
Second Term ofMid-Term Plan

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11

Group Business Strategy
 Group Business Strategy: Improvement in Financial Condition Group Business Strategy: Current R&D Situation Aiming toward
Expansion of New Areas1314

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12

Group Business Strategy: Improvement in Financial Condition
Operating Income for the 1st Half of the Year Ending March 2010
（単位：百万円）(Unit:Million yen)

Mobiles
TV/Movies

Pachinko/
Pachislot
Business
5,407

247

Animation
Others(17)

Group Business

68

GamesーPublications

Operating Income for the 1st Half of the Year Ended March 2009
(Unit: Million yen)Sports(162)

Mobiles

227

TV/Movies

Pachinko/
Pachislot
Business
5,569

Animation
Others(596)

Group Business(2,330)

Games(1,619)

Publications

Sports(342)

Source: Fields*Group business total figures are calculated on the financial statement.

Copyright 2009 FIELDS CORPORATION All rights reserved.

13Group Business Strategy: Current R&D Situation Aiming toward Expansionof New Areas
Time-Spending Leisure MarketFields GroupGroupBusinessow/Funds
Content/Know-hPublications

Web service
Mobiles

Distribution

Planning

Pachinko/
Pachislot
Business

TV/Movies

R&D AreaContent/Licensing
SportsDevelopment

Consumer service
Animation
Games
Content

Multiple use of digital content between the pachinko/pachislot
business and each group company
Source: Fields

Expansion of new business areas
Copyright 2009 FIELDS CORPORATION All rights reserved.

14

Disclaimer/Contact

The plans, strategies and estimates of the Company indicated in these documents,
other than actual results and facts, include potential risks and uncertainties and cannot
be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic
environment of the pachinko/pachislot market in which the Company operates, market
competition and the products handled by the Company.

 IR Section, Corporate Communications OfficeContact

 Tel.

: +81-3-5784-2111

 E-mail: ir@fields.bizCopyright 2009 FIELDS CORPORATION All rights reserved.

15