For Immediate Release
February 21, 2020
(Updated: February 28, 2020*)

LIXIL Group Corporation

Transforming Bathroom Spaces through Light and Shadow
Unveiling INAX’s new designs at Milan Design Week 2020

Tokyo – For a long time, the people of Japan have found subtle beauty in the design of natural lightand shadows. Even today, in an increasingly illuminated world, architects integrate them into theirdesigns, imparting a sense of serenity and rejuvenation.
Informed by this traditional concept, LIXIL Group Corporation (“LIXIL”), maker of pioneering waterand housing products, announced today it will unveil new bathroom designs by its brand INAX at
Milan Design Week 2020.
INAX’s exhibition, to be held in the heart of Milan, will showcase products ranging from innovative
shower toilets to textured tiles, as well as bathroom arrangements celebrating both light andshadow.
“In a single and undisturbed moment, as we move from light to shadow, we transcend an unseen
boundary that takes us to a place of deep tranquility, changing how we feel. As we shift back to the1 | Pagelight, we return to a place of clarity and energy,” says Yasuhiro Shirai, Vice President of Design for
LIXIL Water Technology Japan.
“This concept has influenced the Japanese for centuries- it is a source of Japanese aesthetics,
reflected in its architecture and culture. INAX is proud to present its interpretation of light andshadow in bathroom spaces, conceptualizing this physical and emotional transition. We invite
people from around the world to experience a deeper level of relaxation and vitality that helps
transform everyday life,” says Shirai.

Embodying Japan’s Rituals of Water
INAX manufactures innovative bathroom products and artistic tiles. Originating from Tokoname,famed for its pottery heritage, it draws on a 100-year legacy of shaping the designs and products
found in Japanese bathrooms – including the first shower toilet manufactured in Japan.
Its bathroom spaces are designed to transform everyday
life by embodying the close connection the people of Japan
share with water – what it calls “the rituals of water”. Even in
today’s modern age, this is a relationship that goes beyond
the use of water in everyday life: water is seen to purify,
heal and recharge both body and mind.

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Similar to bathing in Japan’s hot springs, known as onsen, INAX’s baths are designed to help aperson completely relax and rejuvenate. Much like the ritual of taki-gyo, in which a person purifies
their mind and soul by meditating under a waterfall, INAX’s rainfall shower is designed to replicate
the effect.
INAX will now visualize how the traditional Japanese concept of light and shadow can be applied towater, helping to relax and re-invigorate.
After announcing its global expansion at Milan Design Week 2019, INAX launched its latest
collections in China and Vietnam. Strengthening its global foothold, INAX returns to Milan withplans to expand to other Asia Pacific countries and regions of the world in the future.
INAX at Milan Design Week 2020
INAX’s exhibition, which will be held at Superstudio in Milan, will include displays of new bathroom designs
and upcoming product lines, from baths to toilets, wash basins, faucets and decorative yet functional tiles. Inaddition, INAX will also showcase a range of ceramics and artistic tiles. The booth will reflect INAX’s heritagefrom Japan.
Light and Shadow
Date: SuperDesign Show, June 16-21, 2020*
Venue: SuperstudioRegistration
 Contact pr_global@lixil.com to register for media briefings and interviews

For more details on the event, click here.

Additional registration is required to enter Superstudio. To register, click here.

-End*Note to Editors
SuperDesign Show has been postponed to June 16-21. For more updates, click here.

About INAX
INAX is a Japanese brand that manufactures innovative sanitary ware and artistic ceramic tiles. The history of INAX can betraced back over 100 years when our forefathers worked on producing the tiles for the second main building of theImperial Hotel designed by the architect Frank Lloyd Wright. By determining the properties of clay and the impact of fire,
through numerous trials, we succeeded in the large-scale production of decorative tiles, which became the foundation ofINAX. Since then, we have continuously pursued to deliver products for new and better living, engaging in challenging
innovations including the first made in-Japan shower toilet, self-powered hands-free faucet, and interior tiles that freshen
the air in the room. Meanwhile, we cultivated our skills to produce tiles that offer sophisticated expressions throughdelicate coloring and texture, gaining inspirations from Japanese tradition, culture, and the seasonal changes of nature.
INAX creates beautiful, innovative bathrooms from Japan that make everyday life easier, healthier and more enjoyable,
enabling everyone to live well. www.inax.com
About SuperDesign Show/Superstudio
3 | Page17.000 sq.mt exhibiting spaces, 100.000 visitors and over 2.000 registered journalists only in 2018, theme projects,
museum-like installations, national pavilions, solo or collective exhibitions, large consolidated companies but also young
innovative companies, startups, independent authors. All of this at SUPERSTUDIO, iconic place of design in Milan, thepioneer of the Fuorisalone phenomenon in the district, the most visited and sought-after place of the Tortona District
since 2000. With SUPERDESIGN SHOW project, according to the original format “less fair and more museum”, Superstudio
pursues its mission on quality, excellence, research. As usual, the guideline of Gisella Borioli's project, with the art directionof Giulio Cappellini, is ONLY THE BEST, a selection of the best trends, products, ideas and projects.
www.superstudiogroup.com
About LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes areality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to
make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design,an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approachcomes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. With
approximately 75,000 colleagues operating in more than 150 countries, we are proud to make products that touch thelives of more than a billion people every day.
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.

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