May 8, 2017

8OKAI Holdings Corporation
Katsuhiko 8okita, President & CEO(Code No. 3167 8okyo Stock Exchange First Section)
8o whom it may concern

Construction and operation of new service utilizing AWS
8OKAI Communications Corporation (hereinafter “8OKAI COM”), a wholly owned subsidiary of
8OKAI Holdings Corporation, was announced that contract of construction and operation ofcloud-type photo sharing service's system infrastructure which the service is provided by 8urtle Co.,
Ltd., manages photo studio mainly in Aichi Prefecture (Headquarters: Kasugai City, Aichi;
President & CEO : Masayoshi Kameyama; hereinafter the "8urtle"), as described in the attachment.
8OKAI COM has numerous introduction results as an AWS* Partner Network (APN) Advanced
Consulting Partner at Amazon Web Services. So it is possible to provide at one-stop from the designand construction to connecting lines, server monitoring and operation of a system based on AWS.
8his case is an example of taking advantage of that know-how, and we will continue to propose
and provide a diversified IC8 solution that will contribute to customer's business promotion.
* Amazon Web Services (AWS)A cloud service from Amazon Web Services, Inc. that provides diverse services on a global scale, including
computing, storage, database, analysis, and applications.
* Amazon Web Services and AWS are trademarks of Amazon.com, Inc. and its affiliated companies in the UnitedStates and other countries.

Contact: Yoshihiro 8aniguchi
Public Relations and Investor Relations Office
8EL: +81-(0)54-669-7676
Email: overseas_IR@tokaigroup.co.jp

May 8, 2017
To whom it may concern
TURTLE., Co. Ltd.
Ltd.
TOYODA HIGH SYSTEM, Incorporated
DRAGON AGENCY, Ltd.
TOKAI Communications Corporation

Launch of New Photo-sharing
Photo sharing App Service “TURTLE BOX”
through Collaboration of Four Companies—Enabling
Enabling customers to view, decorate, and share photos taken at photo studios
with their smartphone
smartphones—TURTLE., Co. Ltd
Ltd. (Headquarters: Kasugai-shi,Kasugai shi, Aichi; President and CEO: Masaki Kameyama; hereinafter“TURTLE”), TOYODA HIGH SYSTEM, Incorporated (Headquarters: Kariya-shi,Kariya shi, Aichi; President and CEO:
Masahiro Furuike; hereinafter “THS”), DRAGON AGENCY, Ltd. (Headquarters: Nagoya
Na goya-shi,shi, Aichi; President
and CEO: Masashi Iida; hereinafter “DRAGON AGENCY”), and TOKAI Communications Corporation(Headquarters: Shizuoka
Shizuoka-shi,shi, Shizuoka; President & CEO: Katsuhiko Tokita; hereinafter “TOKAICOM”) will
jointly provide “TURTLE BOX,” a new photo-sharing
sharing app service that enables users to view and share theirphotos taken at TURTLE’s photo studios with a dedicated smartphone app, from May 8, 2017.
The service has adopted Amazon Web Services (hereinafter “AWS”), which offers robust and extensi
extensiveve services
and API. The adoption of AWS has enabled the implementation of functions with a relatively small number ofcoding steps. In addition, the use of serverless architecture has enabled the construction of a flexible andexpandable system in a short period of time,
time and enabled the convenient photo-sharing
photo sharing app service for customers.
customers.
The service aims to acquire approximately 100,000 customers over five years by gradually expanding services
services,,
including the addition of functions enabling customers to purc
purchasehase photo data using this app.
The four companies will continue combining their respective technologies and expertise to provide customers
with convenient
nvenient services while planning, developing, and providing services that enable customers to “share joyand delight,” which is the corporate philosophy of TURTLE.
Log in screen

Photo menu

Decoration options*The imagess shown above are those of screens currently under development. Actual screens may differ.

Photo after decoration

1. Overview of services(1) Name: Photo
Photo-sharing
sharing app service “TURTLE BOX”
(2) Features:
A. Easy operation using the dedicated smartphone app
B. View photos and photo movies taken at TURTLE’s photo studios
C. Decoration of favorite photos (e.g. frames)
frames), as well as posting and sharing of photos on SNS
D. Online studio reservations using the app
E. Purchasing photos using the app will be available in the future(3) Price: U
Use of the dedicated smartphone app is free of charge.
* Costs related to devices and data communication are borne the customers.
* In-appapp charges will apply when using functions to purchase photo data,
data which will be available in thefuture. Details will be announced when the functions are launched.
(4) Website (Japanese only):only) http://www.ps-turtle.com/guidance/app/
http://www.ps turtle.com/guidance/app/
2. Overview of “TURTLE BOX” smartphone app
Name
TURTLE BOXRelease
May 8, 2017OS
iOS8.0 or above
Android4.1 or above
Language
Japanese
TURTLE., Co. Ltd
Ltd.
Provider(Development and operation by DRAGON AGENCY, Ltd.)

Download

https://itunes.apple.com/jp/app/turtle-box/id1230110614?l=ja
box/id1230110614?l=ja&ls=1&mt=8

App icon image

https://play.google.com/store/apps/details?id=com.turtle.turtleboxapp

3. Background and purpose of collaboration
TURTLE, which operates 17 photo studios in the Tokai area including Aichi, Gifu, and Mie prefectures, has
outsourced the construction, operation, and maintenance of its overall on-premiseon premise systems to THS, a system
integrator, with the aim of developing a systemsystem environment to provide stable services to customers.
In addition, TURTLE has striven to increase customer convenience,
convenience such as by developing an online
reservation system, available 24 hours a day, on its website, which was redesigned
rein August 2016. This online
reservation system has been developed by DRAGON AGENCY on “BroadCenter Cloud Platform” provided
by TOKAICOM.
TURTLE ha
had planned to provide customers with a new smartphone app to enable customers to share joy
and delight in the current consumer market,
market where the use of smartphones is widespreadwidespread, and to easily viewand share photos and photo movies taken at photo studios in a more familiar way.
As a result, TURTLE decided to develop the new photo
photo-sharing
sharing app service “TURTLE BOX” iinn collaboration
with THS, DRAGON AGENCY, and TOKAICOMTOKAICOM, with whom collaborative
collaborative relationships
hips had been
established through the construction of the above mentioned online reservation system.
4. Details of collaboration and the roles of each company(1) Details of collaboration
Construction and operation of service platform for photo
photo-sharing
sharing app service “TURTLE BOX” and provision
of “TURTLE BOX”

(2) Roles of each company
TURTLE: Provision of photo-sharing smartphone app service “TURTLE BOX”
THS: Operation and maintenance of TURTLE’s overall system and service platform
DRAGON AGENCY: Development and operation of app, which is a service platform
TOKAICOM: Development and operation of system platform using AWS, which is a service platform(3) Conceptual image of service provision through collaboration
THSCustomer

Photo
shooting at
TURTLE’sstudio

Amazon Congnito(Authentication)

Internet
TURTLE store

Service platform forphoto-sharing app
service “TURTLE
BOX”

AWS IAM(User management)
DRAGON AGENCYDevelopment and operationof app
AmazonDynamo DB(Database)
TOKAICOMAWS Lambda(App platform)

Amazon S3(Storage)

Comments from the project manager (TURTLE)
I am delighted to announce the launch of the new photo-sharing service “TURTLE BOX” for customers of
Photo Studio TURTLE.
We decided to development of this app embody our desire to let customers feel more familiar with photos
and share their valuable photos with their family and friends. Considering that our target customers aremostly smartphone users, and viewing smartphones as a familiar tool that is constantly carried around andenjoyed anytime and anywhere, we came up with a plan to provide a new service in the form of a smartphone
app for TURTLE customers.
We sincerely hope to add color to customers’ everyday lives with photos through this “TURTLE BOX”
service. The planning and development of the service is being facilitated in cooperation with THS,DRAGON AGENCY, and TOKAICOM. We would like to express our deep gratitude to everyone who has
supported our efforts.
Naoki Kameyama, Senior Managing Director, TURTLE., Co. Ltd.

* Amazon Web Services, AWS, Amazon S3, Amazon DynamoDB, and Amazon Cognito are trademarks of Amazon.com, Inc. and its
affiliated companies in the United States and other countries.
* Names of companies, products, services, logos, etc., are trademarks or registered trademarks of the relevant companies.

[For inquiries regarding the service]
TURTLE., Co. Ltd.
Kameyama, Senior Managing Director; Iba, Planning Department; Okamoto, System Department
TEL: 0568-81-2706 E-MAIL: t-box@ps-turtle.com
TOYODA HIGH SYSTEM, Incorporated
TURTLE BOX Team, Solution Development Department
TEL: 052-588-7879 E-MAIL: sales1@ths.co.jp
DRAGON AGENCY, Ltd.
Otani, Sales Section
TEL: 052-569-5230 E-MAIL: information@grp.dragonagency.co.jp
TOKAI Communications Corporation
Takiguchi, Chubu Sales Department, East Japan Business Division
TEL: 054-254-3881 E-MAIL: voice@tokai-grp.co.jp