A B R A N D F O L D E R CA S E S T U DY

Water For People
Saves 13 Hours a Week
With Brandfolder

THETEAM

Martha Snowbarger
Designer

Kat Leitzmann
Marketing & Communications
ManagerJulie Kauffman
Business Development
ManagerCurrently working in 9 countries
4.67 million people reached so
far with reliable water services

ABOUT

3,913 community interventions
1,583 school interventions

2+Water For People, Everyone Forever
Water For People is an international nonprofit based in Denver, Colorado, working toward
the goal of bringing sustainable water, sanitation and hygiene services to communities
around the world. They believe in a world where everyone has reliable access to safe
drinking water, forever.
Water For People continues to work toward this ambitious goal by partnering with local
community members, businesses and governments to help them bring sustainable
water and sanitation systems to their communities. To drive this impact, it is importantthat their staff and partners, which include 25 workplace giving companies (a specificgroup of partners that support Water For People through employee donation programs),
50 volunteer committees and more than 200 other corporate partners, have thecommunications tools and resources they need.

The Necessity for Consistency
Prior to Brandfolder, the Water For People team worked with a notoriously unreliable
shared drive to organize their digital assets. Over time, accessing it became an issue for
their global team. For instance, if a team member in Malawi needed to access a file fromthe shared drive, it could take upwards of several minutes to load. Several minutes here
and there added up quickly and began to seriously hinder the team’s overall productivity.
This led to their global teams’ taking liberties and creating their own marketing materials,
which in turn hurt their brand consistency.
While brand consistency is important to many organizations, it is absolutely essential to anorganization such as Water For People. The ability to be recognized and trusted on a global
scale allows them to fundraise more effectively, which in turn drives impact in helping themmake clean water accessible to more people. So, as their brand consistency needed to bestrengthened, the Water For People team decided it was time to invest in a tool to solidifyand enforce their brand identity. This led them to Brandfolder.

3+Fundraising Made Easier
Since onboarding Brandfolder, the Water For People team, including their designer, MarthaSnowbarger, has been able to consistently ensure that on-brand materials are available andaccessible to the entire global team. With communications colleagues and partners in theUS and 9 program countries working to provide localized support, Water For People’s teamuses Brandfolder to make sure these partners always have immediate access to the files
they need in order to reach their goals. This means less time searching for files and more“time focusing on initiatives that drive fundraising efforts.

+“Martha Snowbarger
Designer

The idea of how we growand how we reach more
people from a fundraising
perspective becomeseasier and faster because
we have Brandfolder.

4

These teams leverage Brandfolder’s templating feature to create their own marketing
materials at the localized level. Regardless of design experience, this allows them to easily
create assets such as email headers, thank you certificates, business card templates andsocial media posts.

Brandfolder templates ensure that Martha and the marketing team can be confident
that, regardless of where in the world marketing and communication materials are beingedited, downloaded, and used, they are always consistent and on-brand.
Additionally, Water For People’s external teams, including board members, volunteers andcommittees, also have access to marketing materials within Brandfolder. This empowers
them to leverage the latest approved marketing materials so they’re able to raiseawareness, participate in campaigns and fundraise creatively.

5+The biggest benefit of Brandfolder ishaving one resource that our external
partners can go to to find things. It’sa link they’ve had for years, one thatnever changes. And we can easily
update information when needed.

Business Development Manager“Julie Kauffman

600 Hours Saved Per Year
Today Water For People credits Brandfolder for saving their marketing team a combined
13 hours a week. That’s over 600 hours a year that would otherwise be spent recreating or
tracking down preexisting assets that team members couldn’t find.
By leveraging a reliable, single source of truth, the marketing team can rest easy knowingthat the wider global team can easily find the on-brand assets they need. Marketing
materials can easily be found, shared and edited if need be, empowering everyone to bebetter equipped to reach the goal of bringing sustainable water, sanitation and hygiene
services to the entire world.

With so many different branches of the Water For People team constantly needing
marketing materials, having Brandfolder empowers the marketing team to:
Expand their reach externally and expose their mission to a larger audience for 		
fundraising efforts while having more control over their brand identity
Free up more time internally to focus on larger initiatives

6+Moving forward, the Water For People team plans to use Brandfolder to help them
organize and expand their video efforts. They’re continuing to grow and learn more about
what Brandfolder has to offer, and they’re excited to continually leverage new features andimprove adoption.

Kat Leitzmann
Marketing & Communications Manager

That speaks to the power of the platform:
Despite having been users for so long,
there’s still so much to continue learningand optimizing. It does not feel as though
we’ve reached the limit of what we canaccomplish with Brandfolder.

“+7

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