A Communityfor 1 ,0 0 0 YearsOM Y C S R Report 2 0 1 0
Towards a Sustainable Community
OMY Community Social Responsibility Report 2010

http://ecozzeria.jp/english

VisionThe OMY
Environmental Vision

A City That Changes With Knowledge

A City That Looks After Its Health

OMY is at the forefront of cutting-edge information technology when it comesto energy conservation and reducing resource use. In addition, we recognizethat the most important things when it comes to environmental measures arepeople, knowledge and action. Therefore, we are working to increase the speedof our response to environmental issues by increasing the awareness andwillingness to act of businesses, employees and visitors in the area.

With Information and Communication Technology (ICT) systems acting like acentral nervous system, the city can monitor local weather conditions andenergy use throughout the district. In this way we can raise awareness andstimulate a willingness to act on the behalf of the inhabitants of the area.

A Community That Acts Together toAddress Global Issues

A City That Places Great Importanceon Nature and Living Things

With 100 years of experience in advanced city development to build on,
OMY has created one of its strongest assets, a well-developed community.
In addition to the obvious Corporate Social Responsibility activities
undertaken by individual businesses in the area, OMY also carries out its
own unique brand of “Community” Social Responsibility.

A number of rivers flow through the OMY District into Tokyo Bay. From
the upper reaches of the rivers to downstream, flows a vast web of life.
OMY places great importance on nature and aims to provide a naturalenvironment where birds, insects and other life can thrive and grow.

A City That Spreads Ripplesof Hope to the WorldA City That Fulfils Its Responsibility
to Other Regions

The head offices of many global corporations are located in OMY anddecisions made here have ripple effects across the planet. Because ofthis, we are working hard to make sure that proactive, positive decisions
are made here for sustainability and the global environment, and these areconveyed into positive actions that spread around the world.

OMY has a responsibility to be a leader not only in Japan but across theworld in sustainability fields such as energy and food, and in support foreveryday working lives. We recognize the impacts of our decisions on otherregions and will act to make a positive impact.

A City That Adapts to the Times

A City Where Everybody Can Livein Safety and Comfort

As times change, so too do the essential technologies and facilities of a city.
We aim to build a city that is equipped with a flexible social infrastructurethat is able to meet the changing needs of the time. In particular, we will
introduce a unitized system that is able to take advantage of the latest “Top
Runner”* technologies by flexibly selecting, introducing and reshuffling
facilities as needed.
* Top Runner technologies refer to Japan’s Top Runner standards for leading
technologies in the fields of energy conservation, CO2 emission reductions
and other environmental criteria.

With solid risk management, we aim to create a social infrastructure thathas been built to withstand disasters such as earthquakes, flooding andterrorism without collapsing. In addition, we envision the facilities thatmake up this infrastructure being used as social amenities and spaces orfor logistics functions when not required for emergencies.

Note: For details of the activities that are being undertaken in an effort to actualize the8 pillars of the OMY Environmental Vision, please see the section “CSR Actions in 2009”(pp. 20-27).

Our vision for sustainability, founded on symbiosis
between the city and its environment.

In May 2007, we published "Towards the City of the Future: The OMY
Environmental Vision," a report promoting "A vision of a vibrant andlively city for 1,000 years and more." In it, we announced a long-term,
broad-scale vision for a model sustainable city in symbiosis with
its environment and a road map for the revitalization of the OMYDistrict. In creating this vision, we obtained feedback from a varietyof OMY stakeholders and established a research committee withthe participation of a number of experts and think tanks, chaired byTomonari Yashiro, Director of the Institute of Industrial Science, theUniversity of Tokyo.
In addition to specifying eight pillars of the overall vision for the
future, the report detailed nine policies as a roadmap and guide.
We are committed to advancing these plans for sustainable urban
development as set out in the OMY Environmental Vision.

A Roadmap Based on Nine Policies
1 Sensing, storage and application of environmental data.
2 Activities and information that extend beyond the OMY District.
3 Construction of an environmental and energy management system.
4 Creation of new transport and logistics systems with low
environmental impacts.
5 Revitalizing the "Water City" with bioregion drainage systems.
6 Systematic use of outdoor public spaces.

A PDF version of the OMY
Environmental Vision
can be downloaded at
the URL below.

7 Multistage waste reuse systems.
8 Mitigating environmental impacts from, and reducing vulnerability
to, major disasters.
9 Creating and developing new environmental businesses.
h t t p : // w w w . e c o z z e r i a . j p / e n g l i s h /0203

Vision

OMY, an Example for the WorldA Declaration for the Future from the Head of the OMY Community

Our Ongoing CSR Endeavors

Maximum Energy Efficiency

A Healthy, Comfortable Work Environment

A Showcase for a New Environmental City

Despite difficult economic conditions, action on
the environmental front has not slowed down—andawareness that all citizens must become engaged
continues to grow. In April 2010, revised energy efficiency
regulations (the national ‘Law concerning the Rational
Use of Energy’ and the Tokyo Metropolitan Ordinanceon Environmental Preservation) came into effect,
demonstrating an increase in government action.
Meanwhile, OMY has consistently taken the lead with avariety of projects.
Specific projects carried out by enterprises in thisarea include providing a venue where the environmental
committees established for individual buildings canmeet, allowing building owners and tenants to sharethe latest information and engage in concrete activities
and the introduction of “Fresh Green Electricity” directly
supplied from renewable energy sources.
In 2009, building reconstruction yielded major results
not just on the infrastructural “hard” side but also on the“soft” social and lifestyle side. On October 1, the OMY
Eco Point “Eco-Musubi” scheme kicked off, whereby aportion of funds earned from purchases is donated toenvironmental projects. The number of participating
stores reached 143 in 2009 and we are aiming for 10,000
individual members by the end of 2010.
Another important theme has been environmental. To thisend we launched the Marunouchi Global Environment Paper
through the Ecozzeria website, providing information onadiverse
range of environmental activities. The ongoing Uchimizu(Water Sprinkling) Project saw an increase in participatingcompanies, and through the Marunouchi Morning University,
which is said to have started a ‘morning activity boom,’ we havereceived lots of feedback in the areas of district revitalizationand human resource development. We intend to focus on
increasing participation from outside the area.

In order to improve energy efficiency, we are exploring
every possible avenue. The OMY area has been chosen
as a national center of international finance andother initiatives to improve Japan’s competitiveness.
Companies in the OMY District operate 24 hours a day,365 days a year, handling vast quantities of data. As
companies’ business activities increase, so too does theamount of energy used. However, by bringing together
these companies in OMY, a world-leader in energy
efficiency, it will be possible to contribute to energy
savings for Japan, and the world.
On the other hand, meeting energy reduction obligations
will be difficult from within the OMY area alone. To that
end, in April 2010 Japan’s first 100% renewable energy“Fresh Green Electricity” program began at the ShinMarunouchi Building.
The concept is to transfer energy from low-demandrural areas to high-demand urban areas, thereby reducing
overall CO2 emissions. If it becomes possible to manage

In October 2010, we established a next-generation, lowcarbon technology demonstration office at Ecozzeria. This
office employs the latest in lighting and air conditioning
control technologies and is a measurably more comfortableworkspace. Together with energy conservation, the pursuitof productivity, comfort and wellness, and the actualizationof a city with offices designed for working people is one of
OMY’s missions. To that end, it was necessary to reexamine
current practices and start afresh. Take lighting, for example.
Instead of creating a single uniform standard, we createda system where each individual can adjust ambient lighting totheir desired level, which leads to energy savings. Trials
using the latest technologies have yielded impressive
results.
Environmental technology is not effective when
implemented by just one company. To be truly effective it
must be diffused widely, as fast as possible. We expect
these technologies to propagate from Ecozzeria to otheroffices and areas.
Examples of buildings designed for comfort include
the Nikkei, JA, Keidanren Kaikan and Marunouchi Park
buildings. Otemachi Sky Garden and Marunouchi English
Garden not only use the latest water-retaining paving
technology, but with their abundance of greenery andflowers provide spaces where people and nature cometogether. Furthermore, planning is complete for the project“Creating a Forest in the Heart of the City.”
The United Nations designated 2010 the InternationalYear of Biodiversity, attracting widespread attention. The
greening of buildings is one activity aimed at improving
biodiversity, but we will continue working to strengthen theconnection between urban development and biodiversity.

This year, the OMY Council is in its 22nd year. We will continue
to proactively utilize Japan’s world-leading environmental
technologies in urban development, enabling a virtuous
cycle of growth and technological innovation. OMY will bea testing ground for environmental technologies, where
they can be verified and improved on multiple levels.
These technologies are then sure to spread to other cities
throughout Japan and across the planet. In fact, visitsby overseas observers are on the rise. As a “Showcase for
an Environmental City” we must continue to shoulder our
responsibilities.
In 2007, we outlined the long-term OMY Environmental
Vision and in the last three years we have achieved much.
We will continue to build on these successes, while
preserving the fundamental concepts of the Environmental
Vision.
OMY will continue bringing all of our stakeholders
together— the companies that operate here, governmentorganizations, urban development specialists andmembers of the community — to forge a leading
sustainable city.

04

supply and demand we can expect an even greater impact
and it should be possible to achieve the reduction
obligations.
This method is of great significance for society as it islikely to lead to a further strengthening of the connection
between development in urban and rural areas.
Fresh Green Electricity is not just for individual
buildings or companies; it has the potential to be applied
to the OMY community as a whole. Expanding this concept
beyond OMY is important, and one of our key goals.

Naoto Aiba
Secretary General
OMY District Redevelopment Project Council05

About OMYIntroduction

Thank you for reading the OMY Community Social
Responsibility Report 2010.

Higashi
Gyoen(Imperial
Palace East
Garden)Marunouchi
Tokyo
StationKokyo Gaien(Imperial
Palace Outer
Garden)a

Yurakuchoaw

The OMY Community strongly promotes CSR as part ofits activities. Generally, CSR is taken to mean "Corporate
Social Responsibility." However, in this report, which
outlines our CSR activities, CSR refers to "Community
Social Responsibility." In order to create a sustainable
society it is important to bring together a variety of
stakeholders including businesses, the government andcitizens, and we in the OMY Community believe that wehave an important role to play, and the responsibility to takeaction.
How close is the OMY Community to becoming asustainable society? Does the OMY Community have apositive impact on the sustainability of the world at large?
With this report, we hope to receive your evaluation of our
CSR programs and your support for the CSR activities being
undertaken within the OMY Community.

Otemachiag

The OMY CSR Program←Ueno

our CSR report and reporting method.

in Tokyo’s Chiyoda Ward which collectively make up the
Otemachi-Marunouchi-Yurakucho (OMY) District, are thesupport center for Japan’s business and cultural growth.
The OMY District’s strengths lie in bringing together
geographic, cultural and economic factors, and the threeareas work together as one to promote the developmentof the city and the community. In the process, land andproperty owners, tenants, employees, local government,
infrastructure developers, visitors, and other stakeholders
have come together organically and given shape to thecommunity. Taking the first letter of each of the areas ofOtemachi, Marunouchi, and Yurakucho, we call this the
OMY Community.

hin

An introduction to the OMY Community,

Otemachi, Marunouchi and Yurakucho, the three areas←S

About theOMY Community

OtemachiOtemachi was originally a town located in front of Edo Castle’s
Otemon (Great Gate) and so came to be called Otemachi. This
area was lined with samurai residences during the Edo Period inJapan (1603-1868), but later a number of financial institutions andnewspaper companies were established here. After World War II, thearea became the financial and information center of Japan.
With five subway lines, Otemachi Station boasts of its highly
convenient access.

Marunouchi
Marunouchi was the region between the outer and inner moats of
Edo Castle. Because it lay within the outermost “third circle” of thecastle it was called Marunouchi, meaning “inside the circle.”
Its prestigious location directly in front of Tokyo Station led anumber of top Japanese companies to establish their head offices
here and after the war it became the economic center of Japan.

Yurakucho

For further details about the OMY Community
and this report, please visit the website below.
This report is a digest of the full report, which
can be found on the website (in Japanese only).
A PDF version of this report can be downloaded
from : http://www.ecozzeria.jp/english/

06

Yurakucho was where Oda Nobunaga’s younger brother, Oda
Urakusai Nagamasu, resided, near Sukiyabashi Gomon. The namederives from the combination of the first two Japanese charactersin Urakusai, which when separated read as “Yuraku,” with “cho”
meaning town. The area features a number of significant culturalsites such as the Imperial Theater, Yurakucho Mullion Building,Tokyo International Forum and the Yomiuri Hall, which haveprovided entertainment for numerous visitors over the years.
With its proximity to Ginza, Yurakucho offers a variety of facilities,
including shopping centers, restaurants and bars, and workers
from Otemachi and Marunouchi frequently visit the area.

07

Introduction

A History of Urban Development in OMY

About OMY

An introduction to the history of OMY.

Some facts and figures

Muromachi Period — Edo Period (1333-1868)
1457
1590
1636

2

Edo Castle is completed by Ota Dokan
Tokugawa Ieyasu moves to Edo Castle
The outer wall of Edo Castle completed(now nearly contiguous with Chiyoda Ward boundary)

The once sleepy fishing village situated on the Hibiya Inlet, transformed itself at the start of the Edo Period
some 400 years ago into the world’s largest city, both in terms of population and economic activity, exceeding
even Paris and London. With its network of waterways and the harmony of environment and people, it is said
that Tokyo — or Edo as it was then known — was a model environmentally sustainable city.

Map of the Edo region, 1653

Meiji Period — Taisho Period (1868-1922)
1868
1889
1890
1894
1914
1923

Coronation of Emperor Meiji and restoration of imperial rule.
The following year, Edo Castle becomes the Imperial Palace
Marunouchi converted to commercial district by proclamation of the Tokyo Municipal Planning Committee
Mitsubishi Corporation purchases Marunouchi areafrom the Meiji Government
Mitsubishi Ichigokan (No. 1) Building,Japan’s first modern era office building, completed
Tokyo Station opens
Marunouchi Building completed
The Great Kanto Earthquake devastates the Tokyo region

After the Meiji Restoration in 1868, the OMY District, where leading Daimyo (the military rulers of Japan)
and their retinues resided, was converted to a government and military district. Marunouchi became thefocus of a plan to create a center for commerce in Japan. Leading Japan’s westernization movement, it
underwent a transformation as modern-era office buildings were constructed, such as the London Block — anapproximately 100m stretch of red-brick buildings.

2009Tokyo Station in the Showa Period, 1927

Mitsubishi Estate Co., Ltd. creates comprehensive plan for redevelopment of Marunouchi area
District cooling and heating systems implemented
Otemachi-Marunouchi-Yurakucho (OMY) District Redevelopment Project Council formed
Advisory Committee on OMY Area Development foundedTokyo Landscape Development Ordinance enacted. Tokyo International Forum completed
Chiyoda Ward Landscape Development Ordinance enacted
Advisory Committee on OMY Area Development announces OMY Area City Planning Guidelines
Marunouchi Building reconstruction completed
Environmental management activities such as
the Marunouchi Shuttle Bus and the Uchimizu Project begin
Chiyoda Ward, including OMY, recognized as an Environmental Model City
by the government of Japan. Mitsubishi Ichigokan (No.1) Building restoration

Following on from the days of the red-brick buildings, OMY continued to develop both pre- and post-war as thebusiness center of Japan, leading Japan’s explosive economic growth. During this time, as the debate about
urban development in OMY progressed, with its focus on land-owners and government, the OMY Community
gradually took shape, involving local citizens.
The OMY District today (taken in 2006)

08

How many OMY buildings are over 200m tall?
Two OMY buildings are over 200m tall. These are the GranTokyo South Tower
at 205.0m and the GranTokyo North Tower at 204.9m. The South Tower isthe 15th tallest building in Tokyo’s 23 wards (the tallest is Tokyo Midtown at
248.1m). The next tallest buildings in OMY are the Shin-Marunouchi Building
at 197.6 m and the JA and Marunouchi buildings at 180.0m.

73

m

111

exits

How many train station exits are there in OMY?
OMY has a highly developed public transport system. There are 20 train
lines serving the five OMY District stations and each station has numerous
exits: Tokyo 29, Otemachi 43, Nijubashimae 7, Hibiya/Yurakucho 32, making
for a total of 111 exits.

Showa

47

(1972)

How wide is Gyoko-dori Avenue?

Showa Period — Heisei Period (1922-)
1959
1976
1988
1996
1997
1998
2000
2002
2003-

buildings

Connecting the Imperial Palace and Tokyo Station, from Wadakuramon
Crossing to Chuoguchi Crossing, Tokyo City Route 404 (Kokyomae Tokyo
Teishajo), popularly known as Gyoko-dori Avenue, is an astounding 73 mwide, equivalent to 40 ken in the traditional units of length used in Japan.
This is even wider than the Champs-Élysées in Paris, which is 70 m wide.
To combat the heat island effect, part of the road is paved with waterretentive tiles. Furthermore, just as at the beginning of the Showa Period,
Gyoko-dori Avenue is lined with four rows of ginkgo trees.

Since when have there been sculptures on
Marunouchi Naka-dori Street?
The “Marunouchi Street Gallery” on Marunouchi’s Naka-dori Street hasfeatured sculpture exhibitions since 1972. Not only that, thanks to support
from the Hakone Open-Air Museum, the sculptures are replaced every one
to two years.

Buil-j-ing

CA

15 buil-j-ings
Some OMY area buildings are named “.… Buil-j-ing” in Japanese katakana.
These are mainly buildings built and managed up to the 1990s by Mitsubishi
Estate Co., Ltd. and the English word “Building” was transliterated using
the Japanese katakana script “ji” rather then “di.” There are 15 buildings in
the OMY area with this naming convention.
Note: “.… Buil-j-ings” comprise (1) Mitsubishi Building, (2) Shin-Tokyo
Building, (3) Shin-Nisseki Building, (4) Shin-Kokusai Building, (5) ShinYurakucho Building, (6) Yurakucho Building, (7) Yurakucho Denki Building,(8) Kokusai Building, (9) Fuji Building, (10) Kishimoto Building, (11) Tokyo
Ginko Kyokai Building, (12) Shin-Otemachi Building, (13) Nihon Building, (14)Otemachi Building, (15) Mitsubishi Sogo Kenkyujo Building.

5 CAs in OMY
There are 5 CAs in OMY, but CA does not stand for Cabin Attendant (theJapanese term for flight attendant), it stands for Cleaning Attendant. You
may see them patrolling in their pink uniforms with brooms and dustpans,
mainly on the first and basement floors of the Marunouchi and ShinMarunouchi buildings between 8:30 a.m. and 6:30 p.m., Monday to Friday
and 11:00 a.m. to 5 p.m. on weekends and holidays. The design of theiruniforms changes over four times a year, with the seasons and on special
occasions or for events held in the OMY area. These costumes play animportant role in giving the district a festive atmosphere.

09

There are two main methods of envisioning the future of societies and cities: forecasting (the concept of predicting how

Insight

modern society will develop in the future) and ‘backcasting’ (envisioning what kind of society we want in the future and thenworking out how to get there). The OMY Community is working on urban development based on the latter method, backcasting,by creating a vision of how society should look in 2050. To this end, we asked active leaders in a variety of fields to tell us theirvisions of society in 2050.

Looking Ahead to 2050
Action and thought leaders’ views
on how society should look in 2050.

Adachi Naoki

Hiroto Izumi

Born 1965. CEO of Response Ability, Inc. Graduated with a Bachelors and then gained

Born 1953. Director, Regional Revitalization Bureau, Cabinet Secretariat. Previously,a Doctorate in Science from the University of Tokyo. Worked at the Japanese National
Institute for Environmental Studies and the Forest Research Institute Malaysia prior
to becoming an independent consultant. Provided consulting services to a number

Director General, Housing Bureau, Ministry of Land, Infrastructure, Transport andTourism (MLIT). Special Guest Professor, Graduate School of SDM, Keio University.
Project Professor, Faculty of Science and Technology, Keio University. Visitingof leading organizations under the theme of “Companies Creating 2025.” Board
member, Ecological Society of Japan and member of the Guidelines for Private Sector

Professor, National Graduate Institute for Policy Studies. Areas of expertise:housing, architecture, urban policy. Graduated in 1976 from the Department of Urban

Engagement in Biodiversity Issues Committee, Ministry of the Environment.

Engineering, University of Tokyo and joined the (then) Ministry of Construction in thesame year. Holds a PhD in engineering. Publications include Urban Planning withKey Points

Relaxed Floorspace Ratios.

• To make human activities sustainable, it is essential to learn the wisdom of living things.
• For cities to endure and develop, we must continue to change our practices to mirror

Key Points

those of living creatures.
• If we don’t adopt the practices of biological communities, the value of cities will not increase.

• We need to revitalize regional areas with a New Strategy for Growth.
• A New Public Policy, based on a variety of values, which will support future community
development.
• OMY will become a center for improving Japan’s vibrancy through connections
between city and regional areas.

Toshiaki Kimura

Kiyomi Mikuni

Born 1960. Cabinet Policy Division Director for Minister of Agriculture, Forestry
and Fisheries. Demonstrated outstanding performance after joining the Otaru
municipal government office in 1984, establishing the nation's first lighting
display for historic and landmark buildings with the slogan “Otaru, the glasscity.” As a result was seconded to the Cabinet Secretariat and Cabinet Office in2006 and given responsibility for regional revitalization. Since 2009, as Cabinet
Policy Division Director for the Minister of Agriculture, Forestry and Fisheries, is
responsible for coordination of agriculture and industry and regional areas anduniversities. (National) Regional revitalization evangelist and Adjunct Professor at,among others, Japan Advanced Institute of Science and Technology (JAIST), Tokyo
University of Agriculture. Director, the Japan Association of Regional Development
and Vitalization (Chair, Information Exchange Committee).

Born 1954. Owner-chef, Hotel de Mikuni. Started chef’s apprenticeship at age 15 at
Sapporo Grand Hotel before moving to the Imperial Hotel. At age 20 assumed theposition of Head Chef for the Japanese Embassy in Geneva by recommendation of
the Head Chef at the Imperial Hotel, Mr. Murakami. During his 4 years at the embassy,
Mikuni trained under Frédy Girardet, the genius of modern French cooking. Opened
the Hotel de Mikuni in Yotsuya in 1985. Awarded multiple honors from numerous
countries including the Chevalier de l'Ordre du Mérite Agricole.

Key Points• Use of ingredients produced in the Tokyo area contributes to food sustainability.
• Create spillover effects through cooperation between companies, employees andvisitors.
• Put your hearts and minds into urban development with shared passion and values.

Key Points• It is important for regional areas to create value for interaction with large urban areas.
• The Tokyo area is expected to develop and provide human resources for regional revitalization.
• We must support urban development that provides safe living spaces and fosters
love and affection from children, our future.

1011Insight

Naoki Adachi
Sustainability Planner

Leveraging the Energy of Life in Urban Development
Sustainability Planner Naoki Adachi’s vision for the OMY of the future,
based on his concept of harmony between the economy and the environment.

Learning from Natural Systems

The Importance of Continuous Adaptation

OMY advocates the impressive goal of “a community for
1,000 years.” To achieve this it is essential to harness thepower of living things.
There are two reasons why humans should consider
their relationship with all forms of life. First, there is thefact that non-symbiotic organisms cannot survive. Althoughliving things ourselves, we humans tend to forget that nearly
every resource we need for our daily needs, such as foodand oxygen, we get from other organisms.
The other reason is that the wisdom of living things isuseful to us. Take ants, for example. It is estimated that
there are 10 quadrillion ants on Earth and the combined
weight of these 10 quadrillion ants, which each weighs
only a few milligrams, is roughly equal to that of the wholeof humanity. However, unlike humans, I have never heard
talk of ants causing environmental problems. Ants farmmushrooms, form symbioses with other organisms andcreate complex societies. Humans have a lot to learn fromtheir lifestyles.
When it comes to our relationships with living things,
we tend to only hear about the importance of the number
and variety of organisms. Although that is important, wemust also look at the wider perspective of how to makeuse of and learn from living things. In the fall of 2010,
the 10th Conference of the Parties to the Convention on
Biological Diversity (COP10) will be held in Nagoya andinterest in biodiversity is increasing. At the conference,in addition to saving biodiversity, the sustainable use ofliving resources and the fair distribution of profits fromgenetic resources will be under discussion. In other words,
in the areas of social and economic problems too, living
things are closely connected to us.

For a city to develop it must undergo constant change,
just like an organism. In order to leave behind the
maximum possible number of descendants, organisms
adapt to their environment. In the same way, we canimagine what we need to do to ensure a sustainable
city. That goal would require the city to be like a living
creature. As individuals, organisms will always be
extinguished in death. However, their genes will live onin their descendants. Furthermore, even the individual isconstantly being replaced at the cellular level, whether
humans or other organisms. The same applies to thegrowth of cities. Even if the people or things living therechange, with continual replacement, the functions of thecity will be able to continue.
When looking at methods of urban development, there
is also much to learn from ecosystems. One impressive OMY
initiative is the way land-owners and other stakeholders
came together to create the Environmental Vision andother guidelines upon which the operations of the city arebased. In the world of living things too, connections arevery complex and relationships based on considerationand cooperation are formed with each other and thesurroundings. The creation and management of theguidelines in OMY seem to be in line with the way of thenatural world.
There are also things to be learned from living things
when looking at ways to further enhance the city’s
appeal. Within networks, organisms always perform morethan one function and creatures with multiple roles arevery important. By taking on many functions, a city canalso improve its appeal.
During the period of rapid economic growth, Japanesecities pursued mono-functionality and efficiency. In
contrast, the OMY area moved towards multi-functionality,
not just in commercial buildings, but also by planting

12

roadside trees, establishing parks, holding various
cultural events and encouraging commercial activity.
Thanks to this, the appeal of the area increased. However,some spaces are still mono-functional. By learning fromthe examples of success in the natural world, other ideas
will flourish: that there are additional uses for commercial
spaces (other than business); for green areas (other thanrelaxation) and for roads (other than vehicles).
There can be yet other roles for OMY. Being adjacentto the Imperial Palace and Tokyo Station and one of thegateways to Japan, the area serves as the face of Japan
as well as its economic center. It is essential for OMY toreassert and strengthen these roles.

The Importance of Coexisting With Nature
It is possible to put living things to use in tangible, practicalapplications. By appropriately including nature in the city,
its value is increased. Nature brings tranquility to people.
When it comes to design, it is important to rememberthat appropriately placed greenery, such as parks androadside trees, attracts birds and insects. The OMY area
borders the Imperial Palace and Hibiya Park, which havelong been vast green spaces. If we can think of ways toimprove the organic connections between these natural
spaces and OMY, living creatures will flourish and people
will become more aware of the benefits of nature.
The waterside is also a place where living things flourish
and people find tranquility. By linking together waterscapessuch as the Imperial Palace moat and Nihonbashi River,the city will become more attractive. I hope that in future
OMY will become a successful example of a sustainable
city, coexisting with living creatures. The need to think moredeeply about our relationship with living things will become
more pressing as environmental issues such as climatechange and food shortages become more severe in the
future. The city must also change to become a sustainable

environment — but thoughts and words will not be enoughto get things moving. We must take the role of a consideratecommunity and create tangible examples as our goals, toguide society in the right direction.
Looking ahead to the near future of 2050, OMY will
surely still be an important city. In other countries, “public”
in the context of urban development is typically given a
broad meaning. Regardless of whether a building is private
or public, there are strict regulations concerning spaces
and scenery adjoining external areas. Over time, thisbuilds a city culture strongly connected to supporting
the values of the city. To bring OMY even closer to thisideal and to realize a shared vision of the city, tightening
regulations will be an important element. I believe thatworkers and visitors alike will be fascinated by the history
behind the scenery and more people will be drawn here.
The OMY area will develop into an attractive
city, overflowing with living things becoming anenvironmentally symbiotic city that will be the target of
success for Japan and the world. I, for one, am looking
forward to that future.

13

Insight

Hiroto Izumi
Director, Regional Revitalization Bureau, Cabinet Secretariat

The Source of Japan’s Prosperity
A vision of OMY in the future from Hiroto Izumi,
the man charged with drawing up the master plan for regional revitalization.

The New Growth Strategy is Changing
Urban Development
We live in an age when even major metropolitan areas like
Osaka and Tokyo will lose their competitive edge without asolid urban development strategy. The recently announced
new growth strategy draws on the key words of “city,”“international competitiveness” and “environment” withthe application of the following three policies.
First, the formulation of a metropolitan growth strategy.
Where the basic policy on urban revitalization stopped
at qualitative descriptions of compact cities and theintroduction of new urban functions, plans are now in place
to make these into concrete realities.
Second is the introduction of integrated special zones,
offering a policy package of deregulation, decentralization,and financial and tax incentives supporting the revitalizationof special areas. These proposed special economic zones areof two types: international strategic special zones, locatedaround Japan, focusing on areas with the potential to increase
Japan’s competitive advantage at the international level,
and regional comprehensive revitalization zones addressing
regional issues by promoting local strengths such as culture,
traditions, and natural and human resources.
The third policy is the concept of the environmental
city of the future. The underlying concept would be not justthe creation of individual low-carbon cities, but also theindustrialization of environmental technologies used inthese initiatives, leading to growth through competitive
advantage by exporting them.
When promoting this concept, it is necessary to develop
the mutual synergies of the environment, health and tourism.
Taking buildings as an example, by improving insulation
it is possible to reduce the occurrence of heat strokes in theelderly; by promoting urban development that makes
walking fun, among other benefits, local resident’s healthwill improve and the number of visitors will increase.

14

A New Public Policy
After the war, Japanese came to associate material
possessions with happiness. Now, with a decreasing
population and an aging society, a “beautiful future”
cannot be attained through economic growth alone andsociety needs diverse values. Working in OMY is one option.
Another is promoting tourism with the bountiful natureand food products found in rural areas. With information
technology, initiatives in rural areas are now connecting
internationally, making for challenging work, and rethinking
things such as the kinds of food hotels provide will boost
visitors from overseas benefitting local tourism.
To implement the New Public Policy growth strategy,
people and organizations with new values will be essential.
These organizations will range from neighborhood
associations to OMY-like private organizations, NPOs andbusiness improvement districts (BIDs). However, they willneed to operate from a social and public perspective rather
than an economic one.
As we head towards an aging society, a number of needs
will arise that social security will not be able to cover. For
those that cannot be dealt with in the current “publicprivate dichotomy,” I envision a social structure supportedby these kinds of public-benefit organizations will beessential. For needs that cannot be met by social security
and other national expenditures, corporate CSR andindividual volunteers will fill the gaps. While initiatives tosystematically support individual contributions throughrevisions to the tax system will be investigated, to support
the New Public Policy, training and education with values
will also be necessary.
A city with an international perspective that cantake the lead in Japan will also be indispensable here.
I hope that Tokyo and the OMY District will continue tolead in the economic sphere. I am happy to see that theenvironment and tourism in OMY have been improving. In

the past, there were few people and everything was quiet
on non-business days. Now, there are brand-name shops
all along Naka-dori Street with pedestrian spaces and
OMY has become pleasant to walk in. The completion of
the Mitsubishi Ichigokan Museum is also timely.
Overseas, the Brazilian city of Curitiba banned cars fromthe city center under the mayor’s leadership. While this is afamous example of successful city planning, initially there
was fierce resistance from local businesses. However,
the increase in pedestrian traffic turned them around. A
city that is pleasant to walk in is good for the health andat the same time becomes a tourist attraction. I strongly
hope that Naka-dori Street and other symbolic locations
in OMY will be considered for similar initiatives.

location from which to build up these connections.
Looking towards 2050, we must continue to build
a vibrant, compact environmental city with the use of
assessment tools such as CASBEE for Urban Development.
I hope that a society with diverse values will allow the
pursuit of happiness for all and that OMY will continue toact as a center of vitality for Japan.

Building Prosperity and Connections
Tokyo is famous for its highly developed public transportation
system and the integration of electronic money makes itvery convenient. Private railways on the outskirts of the city
are connected to subways in the center and to another 10cities, making for a world-leading system. The OMY District
is directly adjacent to Tokyo Station and, as the gateway toJapan, occupies a prime position. Concentrated here areshops selling products from rural areas, tourist information
centers and the Tokyo offices of municipal governments anduniversities. OMY should use these advantages to createconnections with rural areas and other cities and share
information with Tokyo, Japan and the rest of the world.
Employees working in the OMY District can play a vitalrole in regional revitalization by making connections
with rural areas. The direct supply of renewable energy
or “Fresh Green Electricity” from Aomori and Hokkaido
prefectures creates connections between urban andrural areas through energy. This should be extended toenvironmental industrial training and job creation in rural
areas, and food culture and tourism. OMY is the perfect

15

Insight

Toshiaki Kimura
Cabinet Policy Division Director, Ministry of Agriculture, Forestry and Fisheries

Urban Development is People Development
The regional revitalization evangelist,
who drew attention during his transition from rural government office
to national government office, outlines his vision for OMY.

Creating New Value by Leveraging Regional
Advantages
I was seconded from the Otaru municipal government to
the Cabinet Secretariat and Cabinet Office, then to the
Ministry of Agriculture, Forestry and Fisheries (MAFF). This
spring I returned to Otaru but in June I rejoined MAFF. In
my main position, and in my roles as regional revitalizationevangelist and Director of the Japan Association of Regional
Development and Vitalization (Chair, Information Exchange
Committee), I facilitate cooperation between regional
areas and organizations and assist in the formulation andimplementation of regional revitalization policies.
Take, for example, product exhibitions in Tokyo to showcase
a regional area. I often hear it said that by holding a productexhibition, brand power will improve. Of all the companies in agiven city, probably only 10-15 will participate in an exhibition
and it will be the same companies every year. The companies
exhibiting get exposure and a boost to their brand power.
Unfortunately, only 10 or so companies will advertise of thehundreds, or even thousands, in that region. By combining
companies with brand power and those without, or linking
food branding with tourism, you can get major results.
Forward-looking strategies will lead to improvements andevolution in regional strengths. On the regional side, it isimportant to not just visit Tokyo but also to develop plans tomore widely promote the region.

Implementation of Holistic Effectiveness
Human Resources with Business Imagination
A lot of people from economic organizations and companies,
from a variety of regions, come to us for advice but leave
the impression that there is a general lack of business
imagination. This is not just limited to businesses. There
are few people anywhere, from government, chambersof commerce, agricultural or fishing cooperatives and16

regional financial institutions, to teachers at elementary,junior or high schools with the ability to create holisticplans. The key is whether a proposed plan will achieve notpartial but holistic effectiveness.
To some extent it is possible for employees to do theirjobs at governments, chambers of commerce or financial
institutions without associating with external parties.
However, in order to work towards truly making all thepeople in a region happy, expert opinions and external
viewpoints are indispensable.
For example, in Oyama City, Tochigi, under a plan forregional revitalization through 'roadside stations', personnel
with city department store management skills wereinvited to work with local people designing and preparing
for a roadside station opening. For two years after the
opening, these personnel worked as store managers,
training the people around them. By working together withoutstanding talent the local staff improved their skills
and the teams achieved very strong sales.
It would be great if candidates for leadership in regional
governments and companies were able to get a few years
experience in urban development and lively, creative
projects at OMY companies through people exchanges.
In regional areas it is especially important to makeopportunities to interact with specialists and receive
advice. Networking with people that can expand youroutlook is highly important and coordinating with cities
and Tokyo in particular is essential. I think the Marunouchi
Morning University in OMY is a great initiative. In particular,
the agricultural classes, environmental/social producer
classes and regional producer classes are strongly linked
to regional areas, so I have great expectations for regional
revitalization.
Another excellent initiative is the research meetings
on sustainable cities in symbiosis with their environment.
These meetings provide support and promote cooperation
for the environmental and CSR activities of organizations

in OMY. Forums for these meetings include the Advanced
Earth University and the Marunouchi Club global
sustainability working groups. I believe these play a greatrole in regional revitalization by creating collaborations
between regions to take advantage of available knowledge
about sustainability.
The regions that provide the food, water, air and humanresources to ensure the sustainability of Tokyo and othermajor metropolises cannot be unsustainable themselves.
To this end, OMY should take the lead in Tokyo and Japan,
implementing challenging initiatives to achieve sustainableregional societies.

important factor in any city.
We must rediscover the appeal of regional values. andobjectively evaluate, express and debate them in city
centers where there is a concentration of knowledge-and then share the results in regional areas. I hope tocontinue to be of service in the future for this kind of urban
development.

A City That Inspires PrideI believe that a city is its people and urban development
is people development. Thus for regional revitalization
it is important to increase the motivation of those living
and working in the area. My ideal city is one where theresidents can live with peace of mind, a place they areproud of, and one they would like to leave to their children
and grandchildren.
Hiraya Village, with a population of 500, lies in Nagano
Prefecture near the border with Aichi Prefecture. The
people work happily earning a family income throughgrowing and selling corn, and its processed products,
and growing strawberries. While living in the big cityand earning a big salary is one lifestyle, living happily inregional areas with jobs your children and grandchildren
can be proud of is also appealing. This village has a fire
truck and ambulance and with one telephone call they willbe there within four minutes. I hear that with ambulancecalls it is possible to get patients to a hospital in either
Iida City or Nagoya City within 30 minutes. In Tokyo andthe surrounding metropolitan area there are cases where
even in an ambulance you can’t get to a hospital in lessthan an hour. This kind of peace of mind in daily life is an

17

Insight

Kiyomi Mikuni
Owner-chef, Hotel de Mikuni

The Common Points of Cooking and Urban Development
Kiyomi Mikuni is not just one of the world’s top chefs,
he also reaches beyond the borders of cooking to promote food education,
food culture and regional revitalization through food. He outlined his vision for OMY.

Local Production for Local Consumption:
The Key to Wellness and Sustainability
My connection to Marunouchi began 11 years ago in 1999
with the opening of Mikuni’s Café Marunouchi on Nakadori Street. Nowadays, with redevelopments such as the
Marunouchi and Shin-Marunouchi Buildings, the areais thriving and crowded with people, but at that time atnight and on weekends there were hardly any people
and the area was quiet. After the opening, we tried to
attract not just workers in the area but also tourists withvarious initiatives such as offering five meals a day: earlymorning, breakfast, lunch, dinner and evening.
Tourism increased and the modern-day Marunouchi
area boasts 350 restaurants. Now we have the problem
of how to make the refurbished mikuni MARUNOUCHI(in Marunouchi Brick Square) stand out from 350 otherrestaurants. It was very difficult, however, as new culinary
ideas were hard to find. It was at this point I discovered
the concept of local production for local consumption inTokyo and Edo-Tokyo Vegetables, the subject of a magazine
serial piece. In Tokyo, even if you have agricultural land,
there are houses and schools surrounding it, so the use of
agricultural chemicals poses a very difficult problem. Thatmeans these vegetables are safe to eat, enabling peaceof mind. And because it is produced locally, the food isseasonal, fresh and has low food miles. This also allows us
to support farmers and improve Tokyo’s self-sufficiency.
Edo-Tokyo Vegetables are excellent quality, earning us agood reputation, and the combination of safety and peaceof mind with low environmental impact of is surely an example
of sustainable food production.
At present, there are a variety of food-culture activities
in OMY such as the Shoku-Iku (Food Education) Marunouchi
Project, local marchés (markets) and improvementsin the domestic food production ratio. There are also
activities such as the Tokyo Food Use Project, designed

18

to deepen the connections between stakeholders suchas producers, distributors, restaurants and company
cafeterias to achieve sustainable city food. Edo-Tokyo
Vegetables, a mainstay behind the concept of mikuni
MARUNOUCHI, is aligned with the activities in OMY,
contributing to a fun and healthy society in Marunouchi.

Preserving Heritage with Ongoing Change
I also assist with regional revitalization and urban
development through restaurants and food use in cities
such as Takamatsu in Kagawa and Himi in Toyama
and I always notice the differences in townscapes, inparticular between Japanese cities and Paris, London
and other overseas cities. Japanese cities change rapidly
and haphazardly, but overseas the core cityscapesremain essentially unchanged.
The French, for example, strongly believe in individual
liberty, but they look after things that should be protected.
For the sake of liberty, historical sites that are worth
preserving are absolutely never changed. Furthermore,by incorporating ideas and techniques appropriate to
the historical period, they can preserve these localities
unchanged. To continue for 1,000 years, it is important
not just to remain unchanged for 1,000 years, but also to
put effort into continuous change over the 1,000 years.
It is important to have shared values when it comes towhat needs protecting and to overlap this with everchanging ingenuity. In Japan, when we introduce something
new, we destroy the old, and new buildings become ahaphazard personal expression. In Europe, outdoor areas
are considered to be public property. In Japan, effort isdedicated to maximizing the appeal of inside spaces but
thought for the outside is lacking. Thus, the city landscapes
are not connected to tourism values.
Within this context, the OMY District feels like it has
similar aesthetic ideals and values as are found in Europe.

However, until now urban development here has been
centered on leadership from developers and the government.
Working towards a community for 1,000 years will require
discussion and debate about how to include businesses
located in the area, the people who work there, people who
visit the area to shop and eat, academic opinions and theregional communities that support OMY.
The first step to achieving this is surely for excellent
individuals to start something excellent. If the people thatcome together in this area express themselves, the results
will spread like ripples on a pond. I opened a restaurant on
a street corner in Marunouchi, which became the startof something. People began to visit and the townscapebegan to change. The intersections created by this sort ofchain reaction enabled us to look at things from not justthe perspective of the creator but also that of consumers
and residents. If it is possible to foster pride and love of
the area with these kinds of initiatives, I believe new formsof cooperation will become deeper, including those withcustomers that interact with the community.

doing so, customers and visitors will come into contact
with the heart and soul of the creator and be moved. Then,if everyone comes to share aesthetic ideals and values
through this experience, people will begin to feel pride andlove of the area. They will start to act on these feelingsand convey them to others around them and in the next
generation. This concept is important for a city to continue
for 1,000 years as places like Kyoto have done.
I opened the Hotel de Mikuni in Yotsuya 25 years ago
and a number of our customers visit us with parents andchildren stretching across three generations. A community
is the same. A city that everyone is proud of will connect
parents and children across generations, and be passed onin an unbroken line for 1,000 years. I hope that OMY is one
such community.

A Community for 1,000 Years Built
with Shared Passion and Values
I have the opportunity to cook food with chefs from various
regions at events and fairs around Japan. At these times I
often wish that people had more imagination when it cameto what lay beyond the cooking. These chefs all excel in theirarts and are able to craft delicious meals, but they are justmaking food. Customers have come there to experienceemotions through their meals. Chefs that pay attention totheir ingredients like a parent cares for a child, who put theirheart and soul into their cooking, thereby creating food that
embodies that heart and soul, are sure to move the heart ofthe customer.
Buildings and communities are surely the same. Firstthe creator has to create with thought and feelings. By

19

ActionCSR Actions in 2009
Introducing major initiatives undertaken in fiscal 2009
aimed at achieving our Environmental Vision

Cooperation Between Cities and Regional Areas
Fresh Green Electricity●●●●●●●●In April 2010, the entire electricity supply for the ShinMarunouchi Building was switched over to “Fresh
Green Electricity,” which is generated from wind power,hydropower, biomass and other natural, renewableenergy sources. As a result, CO2 emissions from the ShinMarunouchi Building will be reduced by about 200,000 tons
a year, two-thirds of current levels.
Fresh Green Electricity is generated from sources suchas wind farms in Aomori and Hokkaido prefectures. An
affiliate of Idemitsu Kosan Co., Ltd. uses the transmission
and distribution networks owned and operated byelectric power companies to transfer electricity directly
to the Shin-Marunouchi Building via what has recently
become known as 'retail wheeling' - a process which
ensures that when electricity is produced from natural,
renewable energy sources, the same amount is 'wheeled'to the consumer, who is considered to be directly using
it. This is significantly different from green energy
certificates (Japanese renewable energy credits), which
only transfer the environmental savings of electricity
produced from renewable energy at some other location.
Unlike green energy certificates, which are traded after
the fact, this system is in real-time and easily monitored.
As such, if this trial results in an increase in the numberof large-scale green electricity users, renewableelectricity could become a specialty product of regional

20

areas and the city would contribute to regional economic
revitalization.

The “Fresh Green Electricity” system

Top: A wind farm in Aomori Prefecture.
Center: The “Fresh Green Electricity” system.
Bottom: Shin Marunouchi Building

21

ActionEnvironmental Measures at Buildings Completed in 2009

Community Action

Otemachi 1-Chome Area First Urban Redevelopment Project: Marunouchi Park Building

Eco-Musubi and the Marunouchi Morning University●●●●●●●●●●●●●●●●●

Otemachi 1-Chome Area
First Urban Redevelopment ProjectThis project aims to achieve energy savings using solar
shade control by air barrier fans and automatic blinds,cooling with outside air and highly effective solar shadingof exterior facades. It also aims to improve the local climate
with measures such as the introduction of green roofs
and walls, and water retentive pavements. Furthermore,
the Skygarden, with the motif of a Japanese satoyama(mountain wilderness), on the roof of the lower part of
the JA Building, features a variety of trees and a stream.
This provides visitors with a place to relax and enjoy thegreenery and water, while at the same time adding atouch of color to the Otemachi landscape.

for relaxing and refreshing, and the building's columns,
rooftops and walls are all greened. Combined with the
adoption of dry mist and the evaporative cooling effectof water-retentive pavement, these measures reduce theurban heat island effect. Part of the water for these green
spaces and waterscapes and the water supply for waterretentive paving comes from rainwater storage tanks,
promoting the efficient use of water resources.

Marunouchi Park Building
The building features a 60 kW solar power system on theroof, which is painted with heat-shielding paint. In aneffort to achieve energy efficiency improvements, thestandard office floors have also introduced equipment
such as highly effective lighting systems that provide lotsof light from each lamp, air-flow window systems, andsun-tracking blinds. The space between the Marunouchi
Park Building and the neighboring Mitsubishi Ichigokan
Building features the Ichigokan Hiroba, a green space

22

Eco-Musubi
In October 2009, Eco-Musubi, an area-wide eco-point
system, was introduced by the OMY Eco Point Executive
Committee. Workers, companies and visitors in the OMYDistrict can earn Eco-Musubi Points by paying for products
or food purchases using Suica or PASMO smart cards, orby participating in environmental events in the area. 1%of the value of purchases goes to the Eco-Musubi fundfor investment in environmentally sustainable urban
development both inside and outside the OMY District.
Users get one Eco-Musubi Point for every 100 yen spentand points can be invested in environmental initiatives or
exchanged for 3R or original products.
The Eco-Musubi membership has increased thanks toactivities such as the October 2009 Eco-Musubi LaunchCampaign, the December 2009 Eco-Musubi Illumination
Campaign and a booth at ENEX 2010 in February 2010.

for people to polish their skillsets before work. In 2009,
courses were held in spring, summer and fall on topics
unique to “Marunouchi mornings” on the environment,
food, construction and communication. These highly
popular courses were attended by a total of around 750
people. Furthermore, the Marunouchi Morning University
received the ‘Excellence in Communication and Education
Award’ at the Food Action Nippon Awards 2009 for its
contribution to improving Japan’s food self-sufficiency ratio
through the activities of the food education department,
where people learn about food and agriculture.

Marunouchi Morning University

Top: The JA Building Skygarden (Otemachi
1-Chome Area First Urban Redevelopment
Project).
Bottom left: The Otemachi 1-Chome Area
First Urban Redevelopment Project.
Bottom right: The Marunouchi Park Building.

In spring 2009, the Morning Expo in Marunouchi, which had
been promoting morning lifestyles in OMY since November
2006, evolved to become the Citizens’ University, withcourses on environmentally friendly activities. Taking thecity as its campus, from there it got a new start as the
Marunouchi Morning University, with three-month courses

Top: Illuminated velotaxi during the Eco-Musubi Illumination Campaign.
Bottom left: Fieldwork being conducted by a Marunouchi Morning University
Bottom right: A Marunouchi Morning University class.

23

Action1: Uchimizu (Water Sprinkling)
and Eco Kids Explorers

2: Environmentally Friendly Transportation Trials

5: Environmental Monitoring

6: Nature Info Plaza Marunouchi Saezurikan●●●●●●●●●●●●●●●●●●●●●●●●As an urban area and the center of economic activity in Japan, OMY isaiming to engage in low-carbon regional development. With support from
the Ministry of the Environment, and the Ministry of Land, Infrastructure,
Transport and Tourism, environmentally friendly transportation trials wereconducted in OMY and surrounding areas in the form of new transportation
systems (such as electric vehicle community taxis, hydrogen buses,
community bicycles and the creation of bicycle lanes). Two trials werecarried out in September-October 2009 and January-February 2010. The
results were analyzed and potential introduction issues and CO2 emission
reduction results are being examined.
Furthermore, five Cycleports were established in the area and atrial was carried out in October and November 2009 for the Ministry of
the Environment by JTB Tokyo Metropolitan Corporation. Total journeys
primarily within the area were recorded with a total of 3,600 passengers,
including 662 monitors.

In fiscal 2009, the number of digital instrument shelters in the area wasincreased from four to eight. The shelters contain sensing and measuring
equipment that can record climatic data in digital form (temperature,humidity, wind direction, wind speed and precipitation) and the network is
continuously monitored across the entire area to protect citizens’ health.
The real-time monitoring results can viewed on the Clock Map in the newly
renovated Ecozzeria on the 10th floor of the Shin-Marunouchi Building.
Here, while ensconced in a comfortable sofa surrounded by plants, you cantake a virtual ecotour and use the multi-touch screens to display picturesand maps of climatic data and environmental features, such as solar panel

Designed to facilitate the study of nature and the environment from avariety of angles, the Nature Info Plaza Marunouchi Saezurikan is locatedon the first floor of the Shin-Yurakucho Building. This facility, managed
as part of Mitsubishi Estate’s wider contribution to society, provides
information related to nature conservation and environmental protection
through project exhibitions and seminars held in cooperation withenvironmental organizations which provide a place for people to feel, learn
and think about nature up close. Field trips around the Marunouchi area toobserve animals and plants provide an opportunity for participants to think
together about the natural environment in the city. In fiscal 2009, eight

installations and rooftop greening within the OMY area.

exhibitions were held on themes such as the ocean and forests and 85
seminars and events with a total of around 1,800 participants.

4: Eco City Walks

7: Completion of Gyoko-dori Avenue Works

8: ZeRO Emission Taxis●●●●●●●●●●●●●●●●●●●●●●●●In Chiyoda Ward, 73% of total CO 2 emissions are commercial sector
emissions such as those from offices and stores. Furthermore, among theheavily congested metropolitan areas, Chiyoda Ward is one of the mostcongested. In this situation, Chiyoda Ward has worked with surrounding
areas, companies, organizations and governments and with the national
government, to discuss and debate policies, and conduct research into
establishing a low-carbon society. To this end, the Chiyoda Low-Carbon
Society Discovery Executive Committee was established to introduce sites
such as offices and buildings where activities dedicated to achieving a lowcarbon society are carried out. The Chiyoda Low-Carbon Society Eco-City
Discovery Map was drawn up and the Chiyoda Low-Carbon Society Eco-City
Discovery Tour for kids was conducted.

In April 2010, the Tokyo Metropolitan Government completed construction
work which had been ongoing since 2008 transforming Gyoko-dori Avenue
into a setting that is most appropriate for the gateway to the capital cityof Tokyo. Gyoko-dori Avenue extends 190 m from Tokyo Station to Hibiyadori Avenue, and is used by the horse and coach cavalcades during official
Imperial Household ceremonies. For this work, the road was repaved withwater-retentive pavement and a sprinkler system was installed to spray
the road with reclaimed water from the Marunouchi Building. The waterretentive pavement stores the reclaimed water and when temperatures rise
evaporation of the water reduces temperatures in the surrounding area,
thereby alleviating the heat island effect.

Capitalizing on the results of the Environmentally Friendly Transportation
Society trial carried out in the OMY District from September to October
2009, in March 2010 Hinomaru Limousine began the first electric vehicle(EV) taxi service in Tokyo, with two EV taxis. These Mitsubishi i-MiEV ZeRO
Emission Taxis are environmentally friendly community taxis that are
unique to the local area. In addition to displays featuring broadcasts fromthe OMY District’s high-vision network, Marunouchi Vision, the specialist
female drivers provide tourist information about the area for passengers.
The meaning of ZeRO includes both the fact that they have zero exhaust
fume emissions while in operation, and a return to the absolute, or zero,starting point of public transportation from the perspective of local
residents.

●●●●●●●●
Each year in summer, workers and tourists come together to participate
in the traditional Japanese practice of uchimizu (water sprinkling) on
Marunouchi Naka-dori Street, Tokyo International Forum square and otherlocations around the OMY District, to provide relief from the summer heat.
In fiscal 2009, a total of 2,204 people took part in these activities.
Furthermore, during the summer holidays an environmental education
program for children called the Eco Kids Explorers was held. This involves
workshops based on environmental conservation activities in the area andvisits to environmentally advanced organizations and facilities. In fiscal
2009, there were 941 participants in these programs, the running themeof which is urban development and the environment, taught by means ofphotographs and quizzes. Topics included the distinctive characteristics
of city climates and how building features (including the greening of roofs
and walls, the use of reclaimed water, district heating and cooling, etc.) canhelp.

3: The Marunouchi Certificate Examand Marunouchi Guided Walks●●●●●●●●The NPO OMY Area Management Association conducts Marunouchi Guided
Walks. On these walks, tour guides provide detailed information about theOMY District in three areas: romance, history and art. In 2009, a total of 577
people took part in these walks. The Marunouchi Certificate Exam began
in 2008 and is conducted once a year. In 2009, its second year, 257 people
took the exam. OMY is already widely known as a global business city but
both of the above activities are designed to increase people’s awarenessof the history and art of the area and of OMY’s proactive leadership inenvironment-related activities in rural areas, as well as increase thenumber of fans of the city.

24

25

Action

9: Marunouchi Club for Global Sustainability
Salon and Working Group

10: The Urban Agricultural Exchange
Sky and Earth Project●●●●●●●●●●●●●●●●

13: The City Planning Institute of Japan
Special Committee for the Actualizationof a Low-Carbon Society

14: Heat Island Abatement
and City Greening Initiatives●●●●●●●●●●●●●●●●The Marunouchi Club for Global Sustainability members are leadingedge companies that participate in exchange and research seminars at
Ecozzeria with the objective of improving environmental sustainability. The
salon, which focuses on environmental performance derived from Japaneseculture featured guests such as Dr. Keiko Nakamura, Director General of the
Biohistory Research Hall, who shared opinions on Japanese perspectives ofnature and culture. The working group deals with concepts of environmental
communication to inspire people to work towards healthy offices andcities, and the food for sustainable cities initiative, which were connected

The Sky and Earth Project was founded in Hokuto City, Yamagata Prefecture,with the aim of building a society where cities and rural farming villages
can both thrive. In fiscal 2009, 10 tours were organized with a total of 233
participants, mostly workers from the Mitsubishi Estate Group and the OMYDistrict. Together with the NPO Egao Tsunagete (“Bringing Smiling Faces
Together”) and residents from regional communities, the project provided
a series of agricultural experiences, from recultivating abandoned fields
and rice paddies, to maintaining, planting, sowing, weeding, harvestingand processing (making miso paste), as well as forestry work such as tree

to the research panel’s presentation and the publication of the OMY CSR
Report Leaflet, Eco no Mado (Window on the Environment). In order topromote urban development that takes into account both environmental
improvement and people’s comfort, we are continuing these activities by
providing a means for companies to pool and share their knowledge andexperience.

thinning. These activities provide participants with first-hand experience ofthe problems facing rural farming villages and by linking this to utilizationof regional resources such as food and timber contribute to programs forregional revitalization and development of continuous exchanges between
urban and rural areas.

11: Environment and Culture Public Seminars

12: Shoku-Iku Marunouchi (Marunouchi Food Education)●●●●●●●●●●●●●●●●

Public seminars were held for workers in the OMY area and people witha strong interest in environmental activities. The Ligare Seminars areorganized by the OMY Area Management Association (known as Ligare). A
total of around 500 people participated in 17 seminars featuring Japanesecultural themes such as yukata (light, summer kimono) fitting, Japanesesake and Japanese incense, as well as lifestyle cultural themes suchas western tea, wine and art. The Earth University Advanced seminars,
organized by the Ecozzeria Association and moderated by Shinichi
Takemura, featured discussions on themes related to environmental
issues, such as city revitalization, water, forests, food, environmental
policies and biodiversity. The seminars were held 12 times and a total of
543 people participated. At these seminars, people do not just listen toa lecturer; exchanges between participants are encouraged and they arealso used as a forum for promoting the exchange of information on topics
such as activities addressing environmental issues and reaching a greater
understanding of urban culture.

Marunouchi Food Education starts with adults. It is a project dedicatedto encouraging people living in cities to think together about the foodproblems facing Japan, such as how to improve food self-sufficiency,
provision of safe, stress-free food and how to support food producers.
Primarily for restaurant chefs in the Marunouchi area, the Marunouchi
Chefs’ Club was founded with Yukio Hattori as chairman and works tocreate opportunities to think of food by acting as an intermediary between
consumers and producers. Three marchés (markets) were held on the themeof domestic food products. The Chefs’ Catered Lunch Project featured a
program of lunch menus designed by three famous chefs using ingredientsfrom the Tokyo area. In addition to this, a total of 18 seminars and otherevents were held with around 23,000 participants.

26

In addition to the Ministry of the Environment’s Cool City central area pilot
project, which began in 2007, a number of initiatives have been taken within
the OMY District to combat the heat island effect, such as rooftop greening
and other facilities management projects. Another five projects began in
fiscal 2009.
City greening not only contributes to alleviating the heat islandeffect but also improves the landscape. Furthermore, the green network
connecting the natural ecosystems of the Imperial Palace grounds adjoining
the OMY District is expected to play a role, not just for people, but also for• Citizen Urban Development Implementation Model Working Group• Research Committee for the Development of Low-Carbon Cities
Cities are focal points for CO2 emissions in the civilian and transportation
sectors, and to implement a low-carbon society model it will be necessary
to achieve carbon reductions in these sectors while working to achieve
more general medium- to long-term emissions reduction goals. To theseends, in October 2009 the Special Committee for Realization of a LowCarbon Society was established at the City Planning Institute of Japan.
Urban development has a major impact on greenhouse gas emissions overthe long term. As such, future urban development will need to include awide range of low-carbon initiatives, which will become a social mission forgovernment urban planners and private urban developers.
Members of the Citizen Urban Development Implementation Model
Working Group include government, developers, general contractors andinfrastructure business operators. Private companies, the main players inurban development, share their visions and investigate methods of making
these a reality in the field of urban development. The ultimate aim of thisworking group is to produce guidelines and provide suggestions for urban
development. The group met three times in fiscal 2009.
The Research Committee for the Development of Low-Carbon Cities is a
research committee made up of volunteers from the City Planning Instituteof Japan. All research committee members are specialists in various fields
of urban development, such as transportation, residential and commercial
building development, urban planning or landscaping. Each of themprovides opinions and presents and shares input on discussion topics
in the field of low-carbon urban development. The committee serves as
an urban development forum that allows members and the wider society
to obtain a better understanding of low-carbon urban development. The
committee met four times in fiscal 2009.

Key to Titles

insects and as a passage for birds. On top of this, investigations are under
way into how to preserve these green urban spaces over the long term by
involving the local community in management and utilizing the spaces for
production purposes, such as agriculture or urban vegetable farming.
Subsidized initiatives under the Ministry of the Environment’s Cool City
central area pilot project:• Marunouchi Building (Gyoko-dori Avenue) street irrigation system• Tokyo International Forum rooftop greening• Tokio Marine & Nichido Main Building solar shade window film
• Tokyo Kaikan solar shade window film
• Daiwa Gofukubashi Building rooftop and wall greening (ongoing)

A City That Changes With Knowledge
A City That Looks After
Its Health
A Community That Acts Together to Address Global

The colored dots below the headings in thissection (CSR Actions in 2009, pp. 20-27)
correspond to each of the eight pillars of theOMY Environmental Vision outlined on page 3of this report.

IssuesA City That Places Great Importance on Nature and Living

ThingsA City That Spreads Ripples of Hope to the WorldA CityThat Fulfils Its Responsibility to Other Regions
A City That Adapts
to the Times

A City Where Everybody Can Live in Safety and Comfort

The full CSR Actions in 2009 section can be viewed in the online CSR Report (Japanese only): http://ecozzeria.jp/csr2010/csraction27

Dialogue

The People of OMY
An introduction to the people with a stake in the OMY Community.

OMY Community Stakeholders

Stakeholder Dialogue Policy

A variety of stakeholders are involved in urban development

In order to refine its vision for the future and stakeholder

in the OMY Community. In addition to stakeholders withinroles and responsibilities, in 2007 OMY initiated a process

the OMY District, such as land and property owners, local

for receiving feedback from a number of experts andgovernment, infrastructure developers and tenants, there

stakeholders on a regular basis. First, we created an open

are also a number of stakeholders from beyond the bordersof the OMY District, such as employees, visitors, civil society,financial institutions, suppliers, manufacturers and others.
Each of these stakeholders within the OMY Community isconnected through an organic network and input from eachgroup contributes to the decision-making process.

space with as few restrictions as possible, where we canlisten to the opinions of active leaders in various fields ontheir visions for the future of the city and society at large.
In addition, stakeholders’ meetings are held where anumber of stakeholders discuss a narrower range of topics
relating directly to sustainability in the OMY area and the
OMY Community's roles and responsibilities. The OMY
CSR report, both print and online, provides details of the
feedback received from these experts and stakeholders inorder to share this with members of the OMY Community.

OMY Stakeholders

OMY Community

Links to Wider Society

Tenants

Infrastructure
Developers

Employees

Land Owners
Property Owners

Governments

Visitors

Financial
Institutions

Suppliers

Civil Society

The OMY area has divided functional capabilities and so it relies on relationships
with a number of other regions and areas. The scope of these areas continues tospread around the world. For this reason, the OMY community must recognize
its dependence on other regions and measure its footprint, or in other words its
effects on interconnected areas.

Manufacturers

Note: Civil society and financial institutions are also represented within the OMY Community.

28

29

Dialogue

Stakeholders’ Meeting

Providing Opportunities for OMY Companies
and People to Creatively Share Their Experiences
Discussion held June 4, 2010 at Ecozzeria in Marunouchi, Tokyo.

What can you tell us about initiatives withincorporate CSR and community CSR programs?

What do you think is important for collaboration
between companies and citizens?

Terasaka: For corporate CSR, there is no promotional

Hori: Communication that can act as a bridge between

funding so getting people to participate is very difficult. In

people and corporations for sure, and to achieve thisorder to increase the number of participants it might beit’s important to have a forum and to take advantage ofuseful to consider collaboration with other departments orcompanies.
Onishi: I feel there are limits to what can be achieved withcorporate CSR within a company. Our company organized
an eco-barbecue at Jonanjima Seaside Park, which we
manage and operate. The barbecue was highly successful,but I believe it was due to utilizing our external network at
the planning stage, through Marunouchi Morning University.
Hori: To facilitate ongoing community activities, we needa place where people can come together and exchange
opinions. Renting meeting space costs money, so it would
be great if there were a space in the city that people
could use for meetings.
Miki: It would be good if there was a place within thebusiness district where people could go and sit on anatural lawn and relax and talk, or a facility where you
could talk together in the evenings. I would call it the
Marunouchi Youth Hostel.

opportunities. To create a sense of ownership when it
comes to community-building, it would be good if there
were not just information exchanges, but also a numberof places where you can have shared experiences.
Terasaka: The city plays a major role in the creation of
spaces where you can interact with others. Though it
doesn’t have to be huge, creating participatory events in thecity will cause people to have a sense of ownership.
Hori: When you actually start an initiative though, youfind that there are a number of rules and regulations to
overcome. It would be good if there were spaces where
people could interact freely.
Miki: How about opening up a public space as the Marunouchi
Special Zone or other similar cutting-edge initiatives?
Talking about collaboration, it would be interesting if citizens
became real shareholders of the companies in Marunouchi.
It might be possible to achieve a breakthrough in the CSR
of urban development by linking companies and people
through investments, which would lead to still further
collaboration with the city.
Terasaka: Individuals have their own skills and networks.
What if the community created a volunteer organizationthat recorded information about people’s skills and their
networks? Then, when a company started a CSR project
they could go to that organization and get assistancefrom the right people for the job.
Onishi: People often talk about businesses and consumers
in the context of B2C but I think we need to think more along
the lines of “B with C.” CSR is not a one-way street and I
think it is important for companies and citizens to work
closely together to promote it. It will be hard for companies
alone to promote “B with C” so the community needs toprovide companies with a boost in the right direction.

What do you think of each of these CSR
programs?

Participant Profiles
Takeshi Onishi

Kotomi Terasaka

Hibiya Amenis Corporation
General Administrative Planning Division
Participant, Environmental Communication
Working GroupEngaged in Flower Education Initiative asa CSR activity to increase appreciation of
flowers and greenery.

Mitsubishi Estate Co., Ltd.
Administration, Sky and Earth Project, CSR
Promotion Division
Participant, Environmental Communication
Working GroupIn charge of the Sky and Earth Project, topromote exchanges between urban and rural
areas.

Monika Hori

Satoru Miki

Dow Jones Japan KK
International Media Services (DJIMS)
Graduate, Environmental Social Producer
Course, Marunouchi Morning University
Participated in the ‘High Five Project’ tocreate a happier city through high fivegreetings (Marunouchi Morning University,
Course 3).

Shochiku Co., Ltd.
Video Management Division, Strategy
Section, Video Head Office
Graduate, Environmental Social Producer
Course, Marunouchi Morning University
Participant in Course 1 at Marunouchi
Morning University.

30

Onishi: In corporations you must be able to explain how
any time or money spent is somehow positive for thecompany, so I am pretty envious of community initiatives
where fun can be at the forefront.
Terasaka: The power brought about by the concentrationof skills in the community left me with a strong impression.
Miki: From the perspective of the community, I’m reallyenvious of the resources and facilities companies have.
Hori: Taking into account the scale of social impact thatcan be achieved when corporations are involved, it’s clear
you want to create a collaboration of some kind.
Terasaka: You’re right. Companies and citizens bothmake up a part of the community and it would become
really interesting if citizens increasingly participated incorporate CSR activities.

Key Points•By sharing information and experiences,people’s sense of ownership in urban development will increase.
•Companies can best provide the “hard” resources, citizens the “soft.”•Communities, people and companies need to work closely together
to promote “B with C.”

The full Stakeholders’ Meeting section can be viewed in the online CSR
Report (Japanese only): http://ecozzeria.jp/csr2010/dialogue

31

Dialogue

What roles do you envision OMY playing toachieve a low-carbon society?

Stakeholders’ Meetingspreads good ideas to surrounding areas.

Generating Pride and Vitality
in the Area with Creativity
Discussion held June 8, 2010 at Ecozzeria in Marunouchi, Tokyo.

Chiba: The “Fresh Green Electricity” system is a great

Murakami: To that end, we need to mix up things that are

initiative. Not only will it contribute to CO2 reductions in theheterogeneous. It would be great if, in this area, we could

OMY District, it will also provide much needed support for

create a place where all kinds of people can mingle together

rural areas. I believe the pride engendered on both sides isincredibly important. On the one hand, people in regional
areas will know that the renewable energy they produce
contributes to sustainability in the OMY District, the heartof Japan, and on the other hand, people working in the OMYDistrict will know that their initiatives contribute to rural
economic revitalization.
Fujino: To that end, it is important to ensure that people inrural areas where the electricity is produced and the end
users know more about this initiative.
Fukuda: Most people don’t know where the things they takefor granted come from, such as food, water and electricity.
It is important to create visualizations so people canunderstand where and how they are made and used.
Murakami: OMY has made a large contribution to CO2

and an environment where knowledge from a variety offields can be exchanged.
Fujino: Whether or not industry should be established inregional areas as opposed to being over-concentrated inTokyo is also a hot topic. It is important to take advantage
of collaborative efforts with regional areas, such as theFresh Green Electricity scheme, to provide opportunities
for regional revitalization.
Chiba: From the perspective of regional revitalization,
the framework at the start of the Fresh Green Electricity
project is a great reference point. The government suggests a
collaborative framework with the region and the companies
put it into action. At the same time, regional areas consider
what kind of concrete assistance they can provide. To actuallylink these initiatives to regional economic revitalization it
is important to introduce projects that ensure money flows
into those communities.
Fukuda: From the perspective of a city where people live
and work, it is important to better evaluate health andproductivity. For example, as opposed to absenteeism,“presenteeism” (when an employee attends work evenwhen in poor condition) is said to have a greater impact
on a company’s productivity due to the negative influence
on workplace efficiency. Healthy workers have higher
productivity and make profits for companies.
Murakami: There would also be benefits sharing theoverwhelming accumulation of knowledge within OMY withthe whole country. If the 5 million people who regularly
commute to work telecommuted all but once or twice amonth, not only would it contribute to the environment but
also to work-life balance and health and to resolving large
parts of the home-nursing and child-raising issues.
Chiba: That’s true. I think OMY should serve as a place
where pioneering examples of facilities, systems and work
styles can be shown and seen. Initiatives that at first appear
to aim in a variety of directions should be coordinated.
I think the government should bring together thoseconcerned.

reduction in Tokyo with cutting-edge offices. By creating
living spaces within and around the area, people will beable to move around on foot and with bicycles contributing
not just to CO2 reduction but also wellness. The French
cities of Strasbourg and Grenoble have urban developmentthat promotes public transportation and environmentallyfriendly mobility, demonstrating that it is possible to create
benefits for the environment and for the economy.
Fukuda: We should think about the environment and health
together. For example, the incidence of metabolic syndromeat the 4,000 companies in the area, the percentage of
people who commute to work by bicycle and the numberof smokers may well show some kind of correlation withenvironmental data. Health and the environment go welltogether and I am sure we would see this lead to newpolicies.

What should OMY aim for to ensure people in
the area are happy and healthy?
Participant Profiles
Toshiko Chiba

Hiroshi Fukuda

Urban and Global Environment Division,
Bureau of the Environment, Tokyo
Metropolitan Government
Investigating mandatory CO2 reductions under
the amended Tokyo Metropolitan ordinance.
The response from companies has been highly
positive, making the outlook favorable.

Department of General Medicine, School of
Medicine, Juntendo University
Sharing the vision of wellness for the area,
companies and the people who work there
under the motto of “Workplace Health
Promotion.”

Junichi Fujino

Kiyoaki Murakami

Center for Global Environmental
Research (CGER), National Institute forEnvironmental Studies (NIES)
Expert on scenarios for achieving a low-carbon
society and sustainable CO2 reductions that
contribute to growth for companies and Japan.

Science and Technology Business Unit,
Planning and Administration Office,Mitsubishi Research Institute, Inc.
Engaged in researching solutions toenvironmental and aging society problems, tocreate a higher level “Platinum Society” andto create new business opportunities underthe “Platinum Plan.”32

create a community for 1,000 years it is vital to create anenvironment which constantly encourages creativity that

Fujino: Even if all of these initiatives are cutting-edge, ifthey are only implemented within OMY, which has special
qualities, before long they may become obsolete. To

Key Points•Become a city that aims for sustainable development
through regional revitalization.
•Increase happiness by evaluating environment,
health and productivity together.
•Become a city that builds knowledge resources
and shares these with other regions.

The full Stakeholders’ Meeting section can be viewed in the online CSR
Report (Japanese only): http://ecozzeria.jp/csr2010/dialogue

33

32

Performancecompanies

An Assessment of OMY
Here we provide key indicators for the OMY area.

CO2 emissions in OMY

Number of companies with head offices in OMY thatare listed on the three major SRI indices
SRI stands for Socially Responsible Investment, which means investment
evaluations are based not only on a company’s economic attributes but also
on social factors. SRI indexes benchmark a company’s performance within
the environmental and social fields for investment funds that invest solely
in exceptional companies. Companies that are selected for these indexes
are highly evaluated not just financially but also from a CSR perspective.
Worldwide there are a number of SRI indexes, but the three major ones
are the Dow Jones Sustainability Index (DJSI), FTSE4Good Global Index(FTSE4Good) and the Ethibel Sustainability Index (Ethibel). A number ofcompanies with head offices in the OMY District are listed on the threemajor SRI indexes.

We have entered the first period of the Kyoto Protocol (2008-2012) andthere has been an increase in government action. In April 2010, therevised national energy efficiency act (Law concerning the Rational Use ofEnergy) and the Revised Tokyo Metropolitan Ordinance on Environmental
Preservation came into effect, imposing mandatory CO 2 reductions.
Within the OMY District, the laws are not just being followed but various
independent initiatives have also been implemented by companies andbuilding-owners to achieve CO2 reductions.
In fiscal 2008, CO 2 emissions from buildings in OMY were around730,000 t-CO2,* a decrease of approximately 5.2% from fiscal 2007. Somemight think the major factors here were initiatives such as rooftop greening
and the like, or heat island abatement policies. However, the impact of theLehman Shock on Japan’s economy in the second half of fiscal 2008 and the
major effect it had in depressing economic activity is also a possible factor.
In future, we plan to conduct detailed analyses of contributing factors.
* Under the Tokyo Metropolitan Government's Measures against Global Warming, alllarge-scale businesses (office buildings) must submit Greenhouse Gas Reduction Plans.
This data was calculated from the emissions figures reported for 69 office buildings
in OMY in fiscal 2008. Emission per unit of floor space was also calculated.

730,000

Number of Listed Companies
Index
OMY

Japan

DJSI

6

31

FTSE4Good

23

184

Ethibel

3

20

Total

32*

235

t-CO2

* Taking into account double listings, there are a total of 25 listed companies in OMY.

Cherry Blossom Flowering Dates in Tokyo

7.2%

Surface area with greenery in OMY *1
The surface area with greenery is the percentage of land area that iscovered with greenery as seen from the sky.*2 It is said that decreases in
the rate of botanical transpiration due to reduced greenery cover is one
factor contributing to the urban heat island effect. Chiyoda Ward revised its
Greening Promotion Guidelines and Rooftop and Other Greening Subsidy
Guidelines in 2006 and has since encouraged the greening of sites andbuildings. Chiyoda Ward as a whole has 20.4% surface area with greenery
but OMY, which has a considerable amount of artificial surface area androads, has 7.2%. To increase this percentage, Park Building (completed in2009) features not just rooftop greenery but also green walls. In future,
we hope to not only increase the amount of greenery but also improve thequality of greenery planted, so that it contributes to the preservation of
biodiversity and facilitates wind corridors.

*1 Source: Chiyoda Ward research, 2003. Otemachi and Marunouchi only. Results of
the latest research are to be released in 2010.
*2 Definition from “Status of Chiyoda Ward Greening and Heat Island Effect (Fiscal 2003).”

34

Japan is famous for its beautiful spring cherry blossoms or sakura. The
Someyoshino Cherry (Prunus yedoensis), a variety synonymous with cherry
blossoms, flower earlier every year. Originally, Someyoshino were said tobloom in April but now it is assumed they will flower in March. This early
flowering has been accelerating, particularly since the 1990s. The budsof all cherry blossoms, including Someyoshino, lay dormant through thefall. Then, when the winter cold sets in they awaken and with the warmthof spring they grow and before long bloom. While the temperature during
the dormant period has an impact on blooming times, it can be presumed
the temperature during the spring growth period has the major effect. The
causal link may not been proven, but we should all be aware of the impact
climate change on Japan’s seasons.

March 21(2009)

Avg. Flowering Date

Avg. Temp. Jan-Mar

1960s

March 31

18.4℃

1970s

March 29

19.4℃

1980s

March 30

19.6℃

1990s

March 27

22.5℃

2000s

March 23

23.4℃

35

Performance
Uchimizu (Water Sprinkling) Project

12

Uchimizu is a proud Japanese tradition using wisdom from the Edo Period.
The OMY summer cooling initiative is now in its fourth year. Reclaimed
water from commercial buildings is provided by Marunouchi Heat Supply
Co., Ltd. and Tokyo International Forum. Last year, 2,204 workers andvisitors participated in the OMY Uchimizu Project. Furthermore, to ensurethat people could shop in comfort even in the middle of summer, shops
along Marunouchi’s Naka-dori Street carried out regular uchimizu for 11days, a refreshing welcome for visitors. In future, we aim to increase thenumber of participants and to conduct regular uchimizu at each store.

Fiscal 2009 marked the launch of the Tokyo EV-PHV (Electric Vehicle/
Plug-in Hybrid Vehicle) Promotion Project, an initiative promoting the useof next-generation automobiles. The next step must be the promotion ofelectric vehicles because they emit absolutely no CO2 or polluting gases
while running.
In OMY, the number of companies introducing electric vehicles isincreasing. To promote the use of electric vehicles, charging facilities arenecessary and OMY now has 12 charging stations. The OMY District has
two electrical vehicle taxis dubbed ZeRO Emission Taxis, which need twoor three fast-charges a day, mostly at the charging station in the ShinMarunouchi Building basement parking lot. The nationwide rollout of EV
Blue Patrol Cars (electric vehicles used as private security patrol cars)
further contributes to urban safety.
Charging stations: Marunouchi Park Bldg., Shin-Marunouchi Bldg.,
Nippon Bldg., Kajibashi Parking, Shin-Otemachi Bldg., Yusen Bldg.,
Mitsubishi Bldg., Kokusai Bldg., Tokyo International Forum, Tokyo Kotsu
Kaikan, Tokyo Sankei Bldg. and Marunouchi Chuo Parking (central zone).

143
storesFiscal 2009 First trial,
Environmentally Friendly
Transportation Promotion
CouncilOMY District and surrounding
areas(Sep. 29 - Oct. 12, 2009)

peopleTransportation Trial Participants

locationsElectric Vehicle Charging Stations

4,444

2,204

The Nature Info Plaza Marunouchi Saezurikan, located in the ShinYurakucho Building, offers nature walks to take advantage of the green
spaces close to OMY, such as the Imperial Palace East and Outer Gardens.
These events allow participants to observe the variety of nature, fromroadside trees to flowering plants, from insects to birds, and all the way
up to the stars. In this way, people can learn about ecology and the naturalenvironment while having a fun time. In fiscal 2009, 627 people participatedin these nature walks. The star observation trips, allowing participants toenjoy the night sky above the city and the lunchtime bird watching toursof the water birds on the Imperial Palace moat were particularly popular.
Furthermore, weekend field trips were taken to observe nature in areas
outside the OMY District.

36

CO2 Reductions (Est.)

Multi-Port Community
Cycling Trial: 135
participants

0.82 t / year

Shuttle Bus System: 460
participants

0.92 t / year

Electric Vehicle CarSharing: 70 participants

0.4 t / year
1.19 t / year
0.08 t / year

In OMY, environmentally friendly transportation trials are under
way promote the use of transportation methods that contributeto a low-carbon society, such as electric cars, electric buses
and bicycles. In fiscal 2009, three trials were held, featuringcommunity bicycles, a shuttle bus system and car-sharing, withsupport from the Ministry of the Environment and the Ministryof Land, Infrastructure, Transport and Tourism. A total of 4,444
people participated.
By switching from trains, buses and taxis to bicycles, andfrom gasoline-powered cars to electric vehicles, CO2 emissions
will be reduced.

Fiscal 2009 Second trial,
Environmentally Friendly
Transportation Promotion Council
OMY District and surrounding areas(Jan. 16 - Feb. 14, 2010 Sat/Sun only,
9 days)Community Cycling Trial: 179 participantsCommunity Cycling Trial, Ministryof the Environment(Oct. 1 - Nov. 30, 2009)

Total 3,600 participants (662 registered)peopleSolar Power Production Capacity

Participants Temp. Change ( ℃ )Water Use

July 31 Naka-dori St.
Yukata Uchimizu

700

27.2 → 26.3（ -0.9 ℃ )600LAug. 5 Karugamo Uchimizu

300

33.0 → 31.1（ -1.9 ℃ )300LAug. 7 Otemachi Fair Uchimizu 400

34.0 → 32.5（ -1.5 ℃ )

300L

500

28.8 → 28.3（ -0.5 ℃ )300LAug. 11 Kids Uchimizu

Eco-Musubi Participating Merchants (as of March 31, 2010)
Fiscal 2009 marked the OMY launch of Eco-Musubi, an area-wide eco-point
system that makes use of Suica and PASMO smart cards. With Eco-Musubi,
points are earned simply by paying for purchases with Suica or PASMO
cards. The points can be used for environmental initiatives or exchanged
for preloved products. By the end of March 2010, there were 143 EcoMusubi participating merchants, including restaurants, interior shops andclothing stores serving 1,426 members. To increase members, participating
merchants and purchase limits, we are working to further increaseawareness and spread the concept of hassle-free eco action in daily life.

Solar power, a renewable form of energy, continues to spread across Japan. You
do not need to choose where to place solar panels — as long as the selected
location can take the weight, anywhere is fine, although it is said that they areprone to the effects of wind. Initially, it was hard to install solar panels in OMYbecause of the effects of high winds on the rooftops of the skyscrapers. However,these obstacles have now been overcome and the number of installations is
steadily increasing. The first installation was on the Tokyo International Forum in1997 and the most recent was the Marunouchi Park Building in 2009. In future,
we will continue to work on these projects in collaboration with building owners.

Location

Capacity

InstalledTokyo International Forum

67kW

1997

Marunouchi Bldg.

10kW

2002

MUFJ Trust & Banking Bldg.

30kW

2003

Shin-Marunouchi Bldg.

20kW

2007

Marunouchi Park Bldg.

60kW

2009

627
people187

kW

Surface Area of Water-Retentive Pavement in OMYApprox.

37,600 m
Marunouchi Saezurikan Nature Walk participants

Project

2

Water-retentive pavement is constructed in such a way that it retains rainwaterand other moisture. When temperatures go up the retained water evaporates andthe heat used in the vaporization process reduces the air temperature mitigating
the urban heat island effect. OMY is proactively laying water-retentive pavement
and in fiscal 2009 water-retentive pavement was laid around the Marunouchi
Park Building. With the completion of the Gyoko-dori Avenue roadwork, in April
2010, the total area of water-retentive pavement in OMY greatly increased toapproximately 37,600 m2.

Total Net Sales of Listed Companies
with Head Offices in OMY (Fiscal 2008)
There are 75 companies with head offices in OMY listed on the First Section of Tokyo
Stock Exchange. In fiscal 2008, their combined total net sales amounted to 22.9% ofJapan’s total GDP of ¥541,494,400 million. OMY aims to achieve the highest levels ofenvironmental efficiency and we believe that because leading Japanese companies
are concentrated here, the area contributes significantly to reducing environmental
impacts across the whole of Japan.

¥

124,106,100
million37

Editorial Policy

OMY Overview

An overview of the editorial policy governing the special features
General Indicators

Data

Employed workers

230,948

Number of offices

4,064

Residents

28

As of January 2010. Source: "Households and Population from the Resident Register," Tokyo Metropolitan Government.

Gross floor space

Approx. 632 ha

As of December 1, 2009. Excludes 77 ha under development.

Number of buildings

104

As of December 2009. Excludes buildings under development.

Surface area with greenery

7.2%

As of 2003. Otemachi and Marunouchi only. Includes waterways. See p. 35 for details.

Parking spaces

Approx. 13,000

As of March 2010.

Railway network

13 stations; 20 lines

13 stations: Otemachi, Tokyo, Nijubashimae, Hibiya and Yurakucho (incl. multiple stations with the same name).
20 train lines: 13 JR lines, 1 subway line, 6 Tokyo Metro lines.

Total train passengers

2,352,103 per day

Not including shinkansen (bullet trains). Source: "Circulation transit/outdoor ads 2009," Oricom Co., Ltd.

Number of companies with head offices in
OMY listed on the 3 major SRI indicesTotal of 32 listings

25 companies, excluding multiple listings. See p. 35 for details.

Data

Notes

¥124,106.1 billion(22.9% of Japan's total GDP)

Total consolidated sales revenues for fiscal 2008 for 75 companies with head offices in the OMY District.
Source: Kaisha Shikiho (Japan Company Handbook) Autumn 2009 edition. See p. 37 for details.

Economic Indicators
Total net sales of companies with head
offices in the OMY DistrictSocial Indicators

2006 data. Source: "Statistics for establishments and enterprises for urban areas 2006," Tokyo Metropolitan Government.

Data

Notes

Minimum wage

791 yen/hour

As of May 2010. Source: Tokyo Labor Bureau, Tokyo Metropolitan Government.
http://www.roudoukyoku.go.jp/roudou/chingin/index.html (Japanese only)

Male-Female workforce ratio: All employees

Males 61%; Females 39%

Male-Female workforce ratio: Permanent employees

Males 73%; Females 27%

Male-Female workforce ratio: Salaried executives

Males 92%; Females 8%

Public day-care centers in OMY

1 center

As of May 2010. Kid's Square, Tokyo Building.

Total floor space designatedunder the Barrier Free Act

173.4 haAs a percentage of gross floor space of buildings
27.4% Article 17: List of designated buildings, Barrier Free Act (1994, 2008).

Marunouchi Softball Tournament participants

1,500 people in 61 teams

The 63rd Marunouchi Softball Tournament, (July 26 - Sep. 6, 2009)Approximate number of participants in fiscal 2009.

Marunouchi Guided Walk participants

577

Number of participants in fiscal 2009.

Ligare seminar participants

500

Number of participants in 17 seminars held by Ligare in fiscal 2009.

Mama Café participants

56

Number of participants in the 3 Mama Café events held by Ligare in fiscal 2009.

Marunouchi Proficiency Exam

257 examinees / 57.2% pass rate

2nd Marunouchi Proficiency Exam, held July 5, 2009.

Pink Ribbon Smile Walk participants

Approx. 6,000

Participants in 6 km course and 12 km course, held October 2009.

Data

Notes

Production capacity of solar panels

187kW

Marunouchi Bldg. 10 kW, Shin-Marunouchi Bldg. 20 kW, Mitsubishi UFJ Trust & Banking Bldg. 30 kW,
Tokyo International Forum 67 kW, Marunouchi Park Bldg. 60 kW. See p. 37 for details.

Energy consumption (buildings, etc.)

16,076 TJ

Fiscal 2009 data. Pro forma amount for 19 Mitsubishi Estate buildings in OMY with ISO 14001 certification.

CO 2 emissions (buildings, etc.)

Approx. 730,000t-CO2

Fiscal 2008 data. Pro forma amount for 69 buildings in OMY. See p. 35 for details.

CO 2 emissions (commuting)

48,244t-CO 2

Fiscal 2006 estimates. Source: OMY CSR Report 2008.

Water-retentive pavement surface area

Approx. 37,600 m 2

As of March 2010. Source: Area Planning Office, Business Division, Mitsubishi Estate Co., Ltd. See p. 37 for details.

Surface area of green rooftops and walls

Approx. 12,000 m2

As of March 2009. Source: Area Planning Office, Building Business Division, Mitsubishi Estate Co., Ltd.

Potable water consumption

6,260,000 m3

Fiscal 2009 data. Source: Pro forma amount for 19 Mitsubishi Estate buildings in OMY with ISO 14001 certification.

General commercial solid waste

61,138 t

Fiscal 2008 data. Source: Pro forma amount for 20 Mitsubishi Estate buildings in OMY area with ISO 14001 certification.

Animal species observed in surveys
on Imperial Palace grounds

3,638

Plant species observed in surveys
on Imperial Palace grounds

1,366

1996-2000 data. Source: "First Biodiversity Survey of the Imperial Palace,"
Independent Administrative Institution National Museum of Nature and Science, Tokyo.

Marunouchi Saezurikan Nature Walk participants

627

Number of participants in fiscal 2009 in 30 Nature Walks organized by the Nature Info Plaza Marunouchi Saezurikan. See p. 36 for details.

Marunouchi Shuttle Bus passengers

Approx. 480,000

Fiscal 2009. Number of passengers using the free shuttle bus.

Electric vehicle charging stations

12

See p. 36 for details.

Eco-Musubi participating stores

143

As of end of March 2010.

Environmentally Friendly Transportation
Society trial participants

4,444Participants in the Environmentally Friendly Transportation Promotion Council’s first and second trials and environmental
community cycling trial (OMY and surrounding areas, fiscal 2009). For details see p. 37.

Low-Carbon Society,
Eco-City Discovery Tour participants

Approx. 150

Low-Carbon Society Discovery Executive Committee

Environmental Indicators

Objectives of the report

Marunouchi Morning University participants

750

Approximate total number of participants in fiscal 2009 spring, summer and fall courses.

2,204

Fiscal 2009. Number of participants in 4-day event and 11-day Uchimizu Velotaxi services. See p. 36 for details.

Eco Kids Explorers participants

941

Number of participants in 17 programs.

Earth University Advanced participants

543

Fiscal 2009. Number of participants in 12 seminars organized by Ecozzeria.

Friendly and Easy-to-UnderstandAs the OMY community is not a company, it is important that a variety of stakeholders be
involved in CSR programs. These stakeholders include land- and property-owners, tenants,
employees, local government, infrastructure developers, and visitors. With this in mind, we
have sought to explain our vision and initiatives in a friendly and easy-to-understand manner,
to appeal to the widest possible audience.
Refining the OMY Community's Vision for the Future,and Its Roles and Responsibilities
In order to refine its vision for the future and its roles and responsibilities, the OMY Community
sought feedback from a number of experts and stakeholders. As we did last year, we requested
advice from experts with multiple perspectives regarding their visions for the future of the cityand society at large (see pp. 10-19: Looking Ahead to 2050). In particular, on this occasion we
asked for advice and opinions on two initiatives required by the OMY Community to achievesustainability (see pp. 28-33: The People of OMY).

2006 data. Source: "Statistics for establishments and enterprises for urban areas 2006," Tokyo Metropolitan Government.

Uchimizu (Water Sprinkling) Project participants

38

and editing in this report.

Notes

Reporting Scope

The scope of this report covers the Otemachi, Marunouchi and Yurakucho areas of Chiyoda
Ward in the Tokyo Metropolitan Area. Some areas have been excluded, as defined by the OMYDistrict Redevelopment Project Council.

Reporting TimeframeThis report covers initiatives during the period from April 1, 2009 through March 31, 2010. In
addition, some sections include action plans within timeframes outside this period.

This report is a digest of the full report, which can be found on the website (in Japanese only). You can download the PDF
version of this report from the website.
http://www.ecozzeria.jp/english/

The OMY CSR Report 2010: A Community for 1,000 Years

Publication Date (in Japanese)

July 2010 (Next publication date: June 2011)

Contact InformationOMY Community SR Promotion Council Office (The Ecozzeria Association)
Shin-Marunouchi Building 10F, Marunouchi 1-5-1, Chiyoda-ku, Tokyo 100-0005, Japan
Tel: +81-3-6266-9400
Fax: +81-3-6266-9401
Email: csr@ecozzeria.jp

Publishing OrganizationOMY Community SR Promotion Council
OMY District Redevelopment Project Council
Otemachi Building 6F, Otemachi 1-6-1, Chiyoda-ku, Tokyo 100-8133, Japan
http://www.lares.dti.ne.jp/~tcc (Japanese only)
NPO OMY Area Management Association (Ligare)
635 Otemachi Building 6F, Otemachi 1-6-1, Chiyoda-ku, Tokyo 100-8133, Japan
http://www.ligare.jp (Japanese only)
Ecozzeria Association(The Association for Creating Sustainability in Urban Development of the OMY District)Shin-Marunouchi Building 10F, Marunouchi 1-5-1, Chiyoda-ku, Tokyo 100-0005, Japan
http://ecozzeria.jp/english/
Mitsubishi Estate Co., Ltd.
Otemachi Building 6F, Otemachi 1-6-1, Chiyoda-ku, Tokyo 100-8133, Japan
http://www.mec.co.jp/index_e.html

39

OMY Community SR Promotion Council
OMY District Redevelopment Project Council
NPO OMY Area Management Association (Ligare)
Ecozzeria Association (The Association for Creating Sustainability in Urban Development of the OMY District)Mitsubishi Estate Co., Ltd.

http://ecozzeria.jp/english/