Digital Media デジタルメディア事業
Providing Content Across a Variety 		of Digital Platforms

E-BOOKS AND
E-MAGAZINES,
BORN DIGITALTOYOKEIZAIONLINE

Opting for E-Books

Paper or digital―instead ofhaving to sacrifice one orthe other, now readers canopt for whichever format
best suits their needs. New
releases are immediately
available in both formats,and previously publishedworks are already being
digitalized.

Web-based media

TOYOKEIZAI ONLINE is well-known for its highquality, original articles, unique rankings, and more,and garners millions of views. KAISHASHIKIHOONLINE features stock exchange information,market trends, and stock data.

KAISHASHIKIHOKABU
APPLI

Reading WEEKLY TOYO KEIZAI online

Now you can find WEEKLY TOYO KEIZAI not
only in print, but also online. Just swipe the screen
to turn the page.

DIGITAL
ARCHIVES

Digital Archives

We started our Digital Archives
in commemoration of TOYOKEIZAI SHIMPO and WEEKLYT O Y O K E I Z A I ’s 1 2 0 - y e a r
anniversary, introducing titles
such as The Complete Works ofTanzan Ishibashi (16 volumes intotal), The Kamekichi Takahashi
Collection, Long-Term Economicsand Statistics (14 volumes intotal), and Showa Finance History(all three periods), geared toward
universities in Japan and abroad.
Alternatively, we have provided
magazine search engine services
for our publications to a numberof public and university libraries.

KAISHASHIKIHOONLINEI

nformation is increasingly shifting frompaper to digital. As people’s lifestyles
undergo big changes due to the widespread usage of smartphones, they demand
new forms of information and content. In
light of this, our company has digitalized
all of its content, and we are working todevelop cutting-edge digital media foreconomic information.
One of those ways is through ourweb media business, which develops
unique content. At the forefront of this is
TOYOKEIZAI ONLINE, which received
a complete overhaul in November 2012.
It features special articles on businessand economic issues, ranking analyses by
our WEEKLY TOYO KEIZAI reporters,
and a wide range of topics authored bycolumnists. From business information to8

content that educates and cultivates sense,
we present information full of substance,and seek out new media possibilities andobjectives. It ranks number one in monthly
page views of any economic and businessmagazine in Japan.
With the full-scale debut of KAISHASHIKIHO ONLINE in December 2013,
we began providing investors with fresh
information and unique forecasts daily,
and the site was endorsed as a newmedium.
From E-Publishing to
Database Archives
Our company is making strides indigitalization so that our books andmagazines can be read on any device.
We distribute e-books and e-magazines
through online bookstores in Japan andabroad, and our E-Business Shinsho series,
which consists of hand-picked contentfrom WEEKLY TOYO KEIZAI, has been
especially praised for its accessibility.
Additionally, our Digital Content
Library which allows users to searchand view magazines and comprehensive
content published by our company, andhas been introduced to numerous public,
university, and other libraries.
In commemoration of our company’s
120-year anniversary, it is now possible
to browse past issues of WEEKLY TOYOKEIZAI, and we are making headway inour efforts to introduce our Toyo Keizai
Digital Archive, mainly focused toward
university libraries.

Our Vision for TOYOKEIZAI ONLINE

In June 2003, we launched a service called
TOYOKEIZAI ONLINE. Originally reposting excerpts from WEEKLY TOYOKEIZAI, it has gradually expanded to feature
original articles. Now, with over 260 million
monthly page views as of October 2017, it
has grown to become one of Japan’s leading
online media sources.
T he site is d isting u ishe d by two
characteristics, openness and an obligation
to report the facts.
The openness is illustrated by its design,letting anyone read full articles on the sitefrom beginning to end without registeringan ID, extending to articles that appear
on alternative business sites like Yahoo!
and SmartNews, with the purpose of not
only limiting it to regular readers. Anotherfeature is that readers can comment freely,
allowing them to give their feedback on

articles and the like, also supporting an openenvironment.
When it comes to content, we are
meticulous about our obligation to report
the facts. Especially concerning corporate
analysis pieces, Toyo Keizai is proud of thethorough coverage our corporate reporters
provide, and our aim to provide backstories
with context.
Another characteristic of TOYOKEIZAIONLINE is feature content aimed at students
and businesspeople in their 20s, with articles
on careers and education, Tetsudo Saizensen,(Railroad Spotlight) which focuses onrailroads, and more. A pioneering spirit
is at the core of TOYOKEIZAI ONLINE’s
breakthrough. We strive to keep improving
existing content, and challenge ourselvesto continue creating new content movingforward.

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