Book 書籍事業

Offering the World’s Three Best-known			Textbooks on Economics
Textbooks

Our line-up includes global
standard texts on economics byMankiw, Stiglitz, and Krugman,as well as other well-regarded,
quality textbooks.

Renowned Business
Management Titles

Self-Development
Business Management

Learn from the Past toOpen a Future from		a Solid Vantage PointTrends

We provide readers with books penned by
the best authors and experts, on must-know
topics surrounding popular current affairs
issues in economic society, geared toward
future businesspeople and working adults.

We offer a range of epochmaking titles, including Professor
Ikujiro Nonaka’s The KnowledgeCreating Company, and thebestselling Competitive Strategy
as a Narrative Story, introducing
business management ideas tothe world.

Intellectual Technology

Honing Business Skills

Research, summarize, think, andcreate. Business is the accumulationof intellectual work like this.
Experts in each field offer easy-tounderstand explanations of thesenecessary skills. For businesspeople,
these books are essential.

Books on self-development
offer insight on how to thrive
during rapidly changingtimes. Focusing on theindividual, these books tackle
the necessary knowledge forsurviving in modern society.

Job andPersonal Fulfillment

Knowing the Present
through the Past

Learning About Japanand the World
Increasing Education andQuality of Life

Translation Works

Influential International
Intellectual MasterpiecesW

e want to publish books that
help readers learn from the past,acknowledge the present, and focus
accurately on the future.
With this approach in mind, ourcompany edits and publishes a hundredand several tens of titles a year. Our line-up
targets a broad variety of genres, ranging
from specialized texts on economics toeducational and self-developmental books
for businesspeople.
Traditionally our roots lie in thepublication of textbooks and specializedtexts. In addition to works like theCollected Works of John Maynard Keynes,
and translated editions of economics
textbooks by world’s three most prominent
economists today―N. Gregory Mankiw,
Joseph E. Stiglitz, and Paul Krugman―
we publish volumes by leading Japanese

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economists, management scholars, andpractitioners. We were among the firstto focus on new fields like behavioral
economics, and books on this discipline
have won prominent prizes like the Nikkei
Prize or Economics Books and the Suntory
Prize for Social Sciences and Humanities.
Building on our networks in theeconomics and business management
fields, we also focus on publishingexperts’ analyses on current topics andeducational books. Especially when there
have been major changes in economic
conditions, we believe it’s important topublish books containing relevant content,
in a timely fashion, to address readers andthe changing needs of the times.

Taking advantage of the full scope afforded
to us as an economics publisher, we introduce
famous titles and interesting reads that arepopular abroad, but not yet well known inJapan, by translating them into Japanese thatis easy-to-read and faithful to their source.

Specialized and General Interest Books
In recent years, we have also branchedout into areas targeting businesspeople andgeneral readers, or individuals, publishingb o o k s o n i n t e l l e c t u a l t e c h n o l o g y,books on increasing quality of life, andfinancial books on investment and asset
management.
Every year, several of these booksbecome best sellers, and a number of titles
have proved to be popular for 10 or moreyears. No matter what field, choosing
topics that resonate with the public anddeveloping good writers is our editorial
staff’s mission. As we continue to expand
on our expertise while pursuing separate
areas, our goal is to publish books withsocial significance that are appreciated byreaders.

History

When the future is cloudy, looking back at how
people dealt with problems, how they thought,
and what they acquired can provide meaningfullearning opportunities. For this reason,
we’ve uncovered an array of historical texts
concerning economics, politics, and society.

Life and Culture

From prominent best-selling titles
like LIFE SHIFT, these books
provide a number of guidelines
for modern people on how to live
abundantly in the truest sense.

Pursuing Publishing Business PossibilitiesO

ur company is at the leading forefrontof book digitalization. Newly publishedtitles are sold and released simultaneously
in both print and digital formats, and almost
all of our past releases have been digitalized(with author permission).
Toyo Keizai continues to proactively
delve into the benefits of using e-books.
Books that are normally bound into multiple
editions, for example, can be bundled easily
into an e-book, and many best sellers havearisen from this example.
Furthermore, we may promote thedigital version over a paper, and vice versa,
depending on its content. For example, there
may be a better response to a book on IT if
it’s in digital format, and we are now aiming

to set up a system where we can choose theoptimum format for presenting different
types of content.
Compared to paper books, e-books offer
added value in terms of service, but we areworking on raising the appeal of regularbooks, too. For instance, when it comesto larger textbooks, we offer an Academy
Package with e-books and e-learning bundles
included, in order to fill each university’s
needs.
Recently the presence of new publishingformats, such as POD (Print On Demand)and audio publishing, is steadily increasing.
Toyo Keizai continues to branch out into
these fields as well.

We combined both volumes of IKKI NI MANABINAOSU NIHONSHI (Brush Up on JapaneseHistory in No Time) into a single, digital release.

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