Brands of the Mandom Group
Other businesses

12.6%

▲

Composition of net
sales by business

The Mandom Group concentrates its operations in
two cosmetics businesses̶menʼs business andWomenʼs businesswomenʼs business̶through which it responds

29.1%

carefully with a wide range of brands to meet
consumer demands.

Menʼs businessNet sales

58.3%¥57,361million

Note:
All figures are for the fiscal year
ended March 31, 2022▲

Net sales (Millions of yen)Menʼs business▲■ GATSBY ■ LÚCIDO ■ Other51,147

Business offering a range of products including menʼs everyday
grooming products as well as general fashion items, such as hair

49,580 47,388
37,88949,542*1

35,511*2

styling, face care, and body care products
Target categories: Hair styling/hair coloring/scalp care/face care/body care

33,461

2018(Year ended March 31)

2019
2020
(Year ended March 31) (Year ended March 31)

2021(Year ended March 31)

YoY change DOWN

5.8%⬇

2022
(Year ended March 31)*1 Calculated using the same criteria as the fiscal year ended March 31, 2019
*2 Calculated using the same criteria as the fiscal year ended March 31, 2022

Note: Beginning from the fiscal year ended March 31, 2019, some items that had been treated as expenses have been deducted from net sales at overseas consolidated
subsidiaries included in financial statements conforming to IFRS.
From the fiscal year ended March 31, 2022, some items that had been treated as expenses have been deducted from net sales of the Japan segment in order to apply theAccounting Standard for Revenue Recognition (ASBJ Statement No. 29), etc. and other accounting standards.

Japan Overseas

Other overseas

Composition ofnet sales byregion in 2022(Year ended March 31)

Indonesia

Japan

This is a menʼs cosmetics brand that always offers stylishness
for the times. Rolling out horizontally across Asia as a core brandof the Mandom Group.

Japan Overseas

Other overseas

Composition ofnet sales byregion in 2022
(Year ended March 31)

A “smart aging cosmetic brand” for the fashion andgrooming of middle-aged men 40 and up.

08

Mandom Report 2022

Japan

▲

Overseas Development Regions (as of May 31, 2022)
Japan

Indonesia

Singapore

TaiwanVietnam

China

India

GATSBYLÚCIDO

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Hong Kong South Korea Malaysia Philippines Thailand●●About MandomMenʼs business

Womenʼs business

Bifesta
PIXYLÚCIDO-LPucelle

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Value Creation Story▲

Net sales (Millions of yen)

Womenʼs business▲■ Bifesta ■ PIXY ■ LÚCIDO-L ■ Pucelle ■ OtherBusiness offering a range of products spanning everyday womenʼsgrooming and fashion items, including hair styling products, body care

23,08322,43325,974
18,78322,311*1

16,685*2

17,890products, and products to bring a splash of color to the beauty lives of

YoY change DOWN

6.7%⬇

women, such as make-up and skin care items
2018(Year ended March 31)

Target categories: Make-up/skin care/hair styling/hair coloring/hair treatment/body care

2019
2020
(Year ended March 31) (Year ended March 31)

2021(Year ended March 31)

2022(Year ended March 31)
Materiality*1 Calculated using the same criteria as the fiscal year ended March 31, 2019
*2 Calculated using the same criteria as the fiscal year ended March 31, 2022

Note: Beginning from the fiscal year ended March 31, 2019, some items that had been treated as expenses have been deducted from net sales at overseas consolidated
subsidiaries included in financial statements conforming to IFRS.
From the fiscal year ended March 31, 2022, some items that had been treated as expenses have been deducted from net sales of the Japan segment in order to apply theAccounting Standard for Revenue Recognition (ASBJ Statement No. 29), etc. and other accounting standards.

Japan Overseas

Overseas

Composition ofnet sales byregion in 2022
(Year ended March 31)

Middle-Range Planning

Other overseas

Other overseas

Japan

Composition ofnet sales byregion in 2022
(Year ended March 31)

Indonesia

A brand that utilizes the beauty, technology, and“Beautiful Skin Comes True,”

fashion sense of Japan to pull out the diverse beauty of Asian women.

it has fans in Japan and various other Asian countries.

Rolling out in Indonesia and certain other countries.

Japan Overseas

Performance for the Fiscal Year Ended March 31, 2022

As a brand with the concept ofOverseas
Other overseas

Other overseas

Indonesia
Indonesia
Japan

Composition ofnet sales byregion in 2022
(Year ended March 31)

We continually offer new hair beauty

A brand of fragrances and body care products for young women who

cosmetics of reliable quality,

seek a cosmopolitan, cool beauty style. Centered on fragrances,rolling them out across Japan and other Asian countries.

rolling out in Indonesia and certain other countries.

Mandom Report 2022

Company Information

Composition ofnet sales byregion in 2022
(Year ended March 31)

09