Magazine 雑誌事業
Targeting Impartial Opinions				and Information

Magazines Essential for Investors

Providing stock investment information is an area weexcel in. Based on KAISHA SHIKIHO, the investor’s
essential handbook, we offer a noteworthy assortmentof related magazines. Their content is based on analyses
that are unbiased and objective, and is vital to investors.

SPECIAL
ISSUESWEEKLYTOYOKEIZAI

KAISHASHIKIHOSERIES

Full-Feature Special Issues

Our special issues feature a single
theme and focus on all of its aspects.
Current affairs are approached ina timely manner, and others, likeinsurance, receive annual issues.

SPECIALISSUESGYOKAI
CHIZU

Sharp Industry Analysis

Our Flagship Magazine

Throughout history, WEEKLY TOYOKEIZAI has carved out its name as anopinion leading magazine, with thelongest history of any weekly magazine
in Japan. We continue to provide newperspectives that is one step ahead.

Our flagship magazine, the WEEKLYTOYO KEIZAI, was originally modeled
after Britain’s Economist magazine, andfollowing its launch as a full-fledged general
economic magazine under the name TOYOKEIZAI SHIMPO in 1895, this “longestselling magazine” boasts the highest numberof issues in print domestically. Passing down
the philosophy of “promoting a healthy
economy and society” that accompanied
its establishment, we continue to report
objective and reliable information. We takepride in the fact that our publications have
won the praise and broad support of businesspeople for its unbiased views. Additionally,
the WEEKLY TOYO KEIZAI occasionallyoffers special supplementary issues that dig
deeply into topics such as life and damage
insurance, universities, and railroads.

10GYOKAI CHIZU (Japan's IndustryResearch) boasts overwhelming
shares exceeding 60 percent.
Issued every summer, it contains
up-to-date industry analysis
information, enjoying a widereadership audience ranging frombusinesspeople to job-hunting
university students.

SHUSHOKU SHIKIHO Supports Students
The KAISHA SHIKIHO, first launched
in 1936, is another notable publication thatserves as the face of our company. Fourtimes a year, it provides essential corporate
evaluation information, from a basic dataon all listed companies to unparalleledbusiness forecasts based on interviews andextensive analysis. We’ve also responded tothe stock investment demands of individual
investors with careful stock selections inour publications KAISHA SHIKIHO PRO
500 and KABUSHIKI WEEKLY (StockInvestment Weekly). Furthermore, ourKAISHA SHIKIHO GYOKAI CHIZU,
updated annually, and including data on
companies abroad, is full of abundantillustrations that no other magazine comesclose to providing.
Our publications are supported by agroup of nearly 100 independent reporters
and editors. Each one is in charge of certain
areas, such as macro economy (financialpolicy, for example), automobile, IT, andso on, keeping a daily eye on trends in theirassigned fields. Apart from the leading
economic newspaper, there is no othermedia publisher that has dispatched as muchmanpower as we do into the economic field.
Their coverage and editorial skills enable
our publications to provide unique analyses
with the multifaceted viewpoints.
The work of our reporters is not only
limited to what appears we publish onpaper. With the advent of the digital age,they are no longer restricted to print,
also write original, up-to-date articles for
TOYOKEIZAI ONLINE, developing newreaders.

At once time, all university students
received a thick corporate researchhandbook during their final year in university.
Although designed to help students researchprospective employers, it only had goodthings to say about each company. This is, nodoubt, because the content was paid for bycorporations themselves.
We believed, however, students wanted
to know the real face of each company,
including what it’s like to work there,
and with impartial, objective information
gathered by our reporters, we launched
SHUSHOKU SHIKIHO (New Graduate
Recruitment Handbook) in 1983. Promising
no corporate promotion or monetary
endorsement, instead of “advertising”
companies it features only the truth, and inbroader terms, exemplifies the true spirit ofjournalism.
In addition to these SOGOBAN(Comprehensive edition) and JOSHIBAN(Female edition) began publishing after theEqual Opportunity Employment Act went
into action. Followed by other additional
series, the handbook has become a student
favorite. Despite that, as more employmentnavigational sites became available online,
its sales numbers plummeted. However,students soon realized that online informationwas not necessarily as trustworthy as text
data, and when the job market for newentrants dried up around 2000, demand forthe handbook series increased again. Afterthe reconstruction period, people recognized
the need for accurate information.
Now, SHIKIHO means SHUSHOKUSHIKIHO, rather than KAISHA SHIKIHO,for students. Currently our handbook line-up
features the titles SOGOBAN, JOSHIBAN,
and YURYO/CHUKEN KIGYOBAN(Excellent/Midium Size Companies edition).
Coupled with our GYOKAI CHIZU, they
make it possible for readers to researchcorporations and employment from multiple
angles.

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