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EntertainmentThe Passion Reaches Deep

PARCO Theatre celebrates its
50th anniversary

Staged the legendary play “Warai no Daigaku”

Opened in 1973, the PARCO Theatre has

written and directed by MITANI Koki

led the culture of the times, and this year

marks its 50th anniversary. In 2023, a varietyof productions are being staged as thePARCO Theater 50th Anniversary Series.

A major feature of the PARCO Theater,which started as part of Parco’s image andcultural strategy, is that Parco itself produces
the theater as a cultural project. We haveproduced a total of over 1,300 works withmany talents while reading the trends ofthe times. This year, which marks the 50thanniversary, we have a full lineup of works,

including works by Japan’s leading directors,
projects with new talents, and works by upand-coming directors from overseas.

Moving into the content-first era

How much special content we can provide,both physically and online, will determine
the value to our customers. Parco recognizes
Poster for PARCO×GUNDAM COLLABORATION ITEM FAIR

©創通・サンライズ ©創通・サンライズ・MBSAudience seats in PARCO Theater (Photo: OSAKO Futoshi)that its major role is to continue to create
new value for society by discovering and“Warai no Daigaku,” PARCO Theater 50th Anniversary Series

developing entertainment and culture that
One of the things that we have realized once again during

spiritually rich lifestyles. While producing a variety of attractive

mental well-being in our daily lives. The passion that art andadded commercial value by developing multifaceted content

the COVID-19 pandemic is how important it is to maintainculture emit can play on our heart strings and sometimes evenpush us forward.

Since its founding, Parco has actively introduced new culturein the fields of theater, music, and art, and has proposed

Theatermaterials that capture cultural information and the times, andby producing collaborations of different materials to create hit
projects.

MoviesTheater 1 site (Shibuya)

year, is also expected to become a powerfulcontent that will create new customers forMusic

Gallery/café
A wide range of entertainment-related
projects are carried out in collaboration
with Parco’s other departments, including
exhibition production, gallery planningand management, and cafés collaboratingwith artists and anime characters.

【Business site】【Business site】【Business site】

Movies 2 sites (Shibuya)

Music 5
 sites (Shibuya/Nagoya/Hiroshima/Umeda)

Gallery 6 sites (Shibuya/Ikebukuro/Nagoya/●Parco received the top award at the 60th Foreign Film Importers-【Business site】

became a subsidiary of J. Front Retailing last

In addition to the live house
CLUB QUATTRO that books upand-coming artists from Japan andoverseas and provides high-quality
live music, we operate the music
cafe and bar QUATTRO LABO.

●The advertising visual for “Birdland” won a Best in Category

Theater Awards for his role in “Death of a Salesman.”esports business of XENOZ Co., Ltd., which

Retailing Group.

Parco operates the movie theaters CINE QUINTO andWHITE CINE QUINTO, conducts film distribution, investment,acquisition, and production, and shows a wide variety ofJapanese and international movies.

●DANDA Yasunori won the Best Actor award at the 30th Yomiuri

times. The entertainment generated by theParco and other companies in the J. Front

Plays, musicals, dance performances and other productions
are staged at PARCO Theater and other theaters throughout
Japan. Quality works are produced with talented creators andhighly appealing actors.
award in the Station Signboard Category at the Transit AdvertisingAwards 2022.

52content, we are also actively engaged in promotion. We create

The two-person play “Warai no Daigaku” was staged at PARCO
Theater from February to March 2023. It was first performed as aParco production in 1996. The theatrical masterpiece, which won theBest Play award at the 4th Yomiuri Theater Awards, was restaged
in 1998, and also translated and performed in Russia, South Korea,
China, and France.
This legendary play, which had not been performed even once inJapan since being restaged in 1998, was staged under the directionof the play’s writer MITANI Koki himself for the first time in a quarter
century in the year of PARCO Theater’s 50th anniversary.

capture the current era or are ahead of theDistributors Awards.

Shinsaibashi/Fukuoka)

Café

Publishing
Parco is involved in a varietyof publications, from art books topractical guidebooks and works ofliterature. We are involved in a wide
range of projects, such as publishingbooks on contemporary, cuttingedge artists and creators in Japanand overseas as well as books linked
to various events.

 sites (Shibuya/Ikebukuro/Nagoya/4Shinsaibashi)

And tour around PARCO stores, etc.

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