Richard Sickinger
Peter Baumgartner
Tina Gruber-Mücke (Editors)

PURSUIT OF
PATTERNLANGUAGESFOR SOCIETAL
CHANGE
A comprehensive
perspective of
current pattern
research andpracticeEditors: Richard Sickinger, Peter Baumgartner, Tina Gruber-Mücke
Book Design and Page Layout: Wolfgang Rauter, Stephan Längle
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entirely with the authors.

2

We would like to thank all
authors, contributors andparticipants of the
PURPLSOC Conference 2017
The objective of the PURPLSOC 2017 world conference was to stimulate
the attention for pattern related work, both in the scientific community
and the wider public, by showing its broad applicability and richness andbringing application/best practice examples from outside the scientificcommunity into research.
The PURPLSOC platform provides a forum for scholars from a variety offields as well as for a broad audience of practitioners and students tocome together and discuss topics such as:»»

Architecture, Urbanism and Regional Development»»

Design, Media, Arts & IT»»

Pedagogy, Education and Learning»»

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Everyday Applications and Additional Disciplines17

Ways ofEverydayWorld-Making:
Living wellwith Working
and Parenting

490

Ogo, Iroha
Faculty of Policy Management, Keio University, 5322 Endo, Fujisawa, Kanagawa,Japan
iro8ogo@gmail.com

Iba, Takashi
Faculty of Policy Management, Keio University, 5322 Endo, Fujisawa, Kanagawa,Japan
iba@sfc.keio.ac.jp

Ito, Kimie
Lifestyle Research Center, Kao Corporation, 2-1-3, Bunka, Sumida-ku, Tokyo, Japanitou.kimie@kao.co.jp

Miyakawa, Seiko
Lifestyle Research Center, Kao Corporation, 2-1-3, Bunka, Sumida-ku, Tokyo, Japan
miyakawa.seiko@kao.co.jp

This paper presents a pattern language for living well in
combination with working and parenting, which we named ‘Ways of Everyday World-Making’, and shows someexamples of its application. The pattern language comprises 34 patterns that suggest ways to live well whileworking and parenting. Today, many young people in Japan feel insecure about having and raising children while working. Therefore, these patterns were created tohelp young people reduce their anxiety over becoming
a working parent. In this paper, we introduce the concept of Everyday World-Making, theme categories andpattern names, and describe select points in the making process. This paper also goes into detail on some of
the workshops we held with students, people working in

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PURPLSOC 2017: A comprehensive perspective of current pattern research and practicecompanies and working parents. We discuss the future
possibilities for generating communication in regard toliving well while being a working parent.
Pattern Language; Pattern Language 3.0; Working andParenting; Quality of Life; Dialogue

1. Introduction
Although raising children while continuing one’s job is an enjoyable experience, support
from people who are close to working parents is an absolute necessity. The enactment of
the Act on Promotion of Women’s Participation and Advancement in the Workplace in 2015
and an overall increase in public support has caused a decrease in early retirements due
to childbirth and an increase in continued employment after giving birth. However, after
more than 30 years since the Equal Employment Opportunity Law was enacted in 1986,
only around 50%o of the total number of working women continue to work through pregnancy and childbirth (National Institute of Population and Social Security Research, 2015). In
addition, only a small proportion (3.2%) of men take childcare leaves from work (Ministry of
Health, Labor and Welfare, 2016). In reality, there are not enough practical systems in place
for balancing child-rearing and work. As a result of the research conducted through thecooperation of Iba Laboratory and Kao Corporation, it has been revealed that most young
people nowadays feel insecure about having and raising a baby while continuing to work.
A simple question comes up to mind: What is necessary, not only in relation to work, forworking women to achieve the lifestyle balance that they really want? Many young women want to be successful both in raising their children and in their careers. However, theperceived difficulty in following both the paths means that some women give up on either
having a baby or pursuing their career. To address this situation, we conducted interviews
with women who have succeeded in maintaining both work and family. We aimed to findthe key for keeping a good balance between work and family. Using the results of these interviews, we created a pattern language of ‘Everyday World-Making’. Because the language,
like a seed, is the genetic system which give our millions of small acts the power to from awhole (Alexander, 1977).
Through the process of creating the leaflet ‘Ways of Everyday World-Making’, we realizedthat by doing daily chores, raising children, working and interacting with our social network,
we personally build the daily life that we live in.

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Ways of Everyday World-Making

The 34 tips we provide here were created with the purpose of encouraging people tocherish their lives. These patterns are intended to help the youth recognize the value ofboth working and raising a family, and to feel proud of oneself while doing it. Below, wedemonstrate the process we used to create the patterns, explain the purpose of ‘Everyday
World-Making’, and introduce the 34 patterns.

2. Ways of Everyday World-Making
This chapter describes the concept and structure of ‘Ways of Everyday World-Making’. We
will also introduce the ‘Ways of Everyday World-Making’ pattern names and their summaries.

2.1. Concept and target audience‘Ways of Everyday World-Making’ is the concept that we, ourselves, ‘make the everyday
world we live in, including how we ’raise our children, work and spend our own time (Figure1). Thirty-four different patterns were designed to support this concept.
At first, ‘Ways of Everyday World-Making’ was targeted towards working women aged in their
twenties. Its original goal was to deal with the insecurities these working parents face in termsof balancing work and family. As the method was polished, it came to be what we know as the‘Ways of Everyday World-Making’ concept which invites anyone to make use of it, regardlessof age or sex.

Figure 1: Cover Image of the Ways of Everyday World-Making Patterns

2.2. Categories and patterns in ‘Ways of Everyday World-Making’‘Ways of Everyday World-Making’ consists of a core “Own World-Making“ and seven categories which are shown in Table 1.

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PURPLSOC 2017: A comprehensive perspective of current pattern research and practiceCategory

Summary

Original Color

There is no correct answer on how to be a working parent or how
to live. Discover your own life style.

Smart Juggling

It is difficult to keep a good balance between work and family, butthere are some tips to help manage this.

Helping Hands

With the busy day-to-day life of a working parent, there will betimes that you try to take it all on by yourself. However, there aremany people around you, such as your family or co-workers, who
would like to help.

Turning Point

As a working parent, there will be crossroads in which you mustchoose to keep working or to quit your job. There are patterns forboth cases.

Growing with theChild

You may be thinking solely of the growth of your child, but you are
growing as a parent as well.

Thoughtful Gift

Although it is important to take time for yourself and your family, asa working parent there will be times that you are too busy to carefor both yourself and your family.

Dear Future

Being a busy working parent, it is sometimes difficult to think about
the future. This category provides three ideas for the future of yourfamily.
Table 1: Seven categories of Ways of ‘Everyday World-Making’In this section, we will introduce all 34 patterns from the ‘Ways of Everyday World-Making’.
Number Zero, Everyday World, is the core pattern and explains the concept of ‘Everyday
World-Making’. Table 2 shows a summary of this pattern. The remaining patterns are categorized into the seven groups mentioned earlier: Original Color (Table 3), Smart Juggling(Table 4), Helping Hands (Table 5), Turning Point (Table 6), Growing with Child (Table7),
Thoughtful Gift (Table 8) and Dear Future (Table 9).
CORE: Own World-Making
No.

Pattern Name0

Everyday World

Pattern Illustration

Context, Problem and Solution
You want to live a lively everyday life in yourown way while working and parenting. In thiscontext, even if you are putting in 100% effort,
there are times where things are not manageable, and you are torn between parenting
and working. This leads you to worry and think,‘What am I even doing?’ Therefore, with thementality that through housework, parenting
and working, you are making the ‘world’ you livein, you, along with your family and colleagues,
will continue to make your own unique ‘world’.

Table 2: A pattern in a core category494

Ways of Everyday World-Making

Original ColorNo.

Pattern Name

Pattern Illustration

Context, Problem and Solution

1

Natural Balance

There are a number of things you should andwant to do: family related, work related andpersonal matters. In this context, if you try to
put the same time and effort into everything, it
will become too much to handle and none of
it will go well. Therefore, make time to confront
your feelings, and think of how to allot theparts of your lifestyle in a way that suits you.

2

Pallet Mixing

You want to keep a good balance between
working and parenting. In this context, if you try
to separate parenting and working completely, because each responsibility is so great,balancing these two things will end up seeming
more difficult. Therefore, mutually make use of
the information and realizations gained fromparenting and working.

3

Search for Style

You want to be a superior parent. In this context, because parenting is a new thing, there will
be a lot of cases in which you will not be surewhat to do. Therefore, take into consideration
your family member‘s personalities and current
situation, and explore the perfect parenting
style that suits your family.

Table 3: Patterns in Original Color
Smart Juggling
No.

Pattern Name

Pattern Illustration

Context, Problem and Solution

4

Plenty Simple

In your daily life, small things end up taking up
a lot of your time. In this context, if you focus
on all the small things and try to tackle themall, you may become preoccupied and end up
failing necessary things. Therefore, re-examine
for unnecessary things and be sure to makeyour actions, plans and environment as simple
as possible.

5

Composethe Day

You have a lot that you need to do, and it
seems as though you will not have enoughtime. In this context, if you try to tackle everything in a random order, there‘s a chance you
will not be able to complete all that you needto in a day. Therefore, lay out all the things you
must do on that day and make a plan on how
to complete everything.

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PURPLSOC 2017: A comprehensive perspective of current pattern research and practice6

Good Stopping
Point

There may be times when your child is hurt or
not feeling well, and you will need to suddenly
take a break from work. In this context, if you
suddenly have to take time off work, not only
will you be hindering your co-workers, but you
may also build an obstacle in your own work.
Therefore, always keep in mind that you may
have to miss work the next day and make sureto end each workday at a good stopping point.

7

Quality
Chore TimeYou are overwhelmed with chores and feelthat you are not able to spend enough timewith your child, even though you are home.
In this context, if there‘s a chore that needs tobe done today, it is easy to postpone the timespent with your children. Therefore, try to work
on chores with your child.

8

Favor for Future

How busy you are depends on the state ofyour work and family. In this context, whenbusy times at home and work overlap, you end
up not being able to achieve the things you
can usually do. Therefore, if you have even alittle spare time, use that time to finish thingsin advance.

9

Focus and
Simplify

You want to do well in both working andparenting. In this context, when you have
limited time and are unable to do your workor housework with the quality you hoped for,you end up stressed and wishing you had
done things better. Therefore, if you are able toproperly finish the important things, it is okay
to postpone other things.

Table 4: Patterns in Smart Juggling
Smart Juggling

496

No.

Pattern Name

10

Empathetic
Friends

Pattern Illustration

Context, Problem and Solution
You have worries about your children or workthat you want to consult with others about.
In this context, you may take everything upon
yourself and not rely on anyone else, because it is your family's matter. Therefore, findsomeone who is in a similar situation or has asimilar thinking style and consult with them.

Ways of Everyday World-Making

11

Ask for a Gift

You may have to suddenly change plans due toyour work. In this context, if you try to handle
everything yourself, things may go badly andcreate a huge problem. Therefore, express
your situation and confide in those aroundyou, and ask for help with the things that are
unmanageable.

12

Family NewsWe do not know what may happen in our life
as working parents. In this context, suddenly
asking for co-worker’s support when you havetrouble is something that makes you uncomfortable. Therefore, actively talk about yourfamily to your close co-workers so they can get
to know them.

13

Dinner Table
Meeting

You perform your role in your family every day.
In this context, although things started well,
you and your family’s feelings become out ofsync. Therefore, keep in mind that a household
is made by every individual member of thefamily. Meet and thoroughly talk with everyone about the allotment of chores, everyone's
situations and everything else that has to dowith the household.

14

Tight-Knit TeamHousework is your responsibility, so you strain
yourself to make sure you do it. In this context,
when only one member of the family is in charge of everything, if they end up getting sick, thefamily will not be able to function well. Therefore, make it a habit for everyone in the family tocooperate and share tips on housework.

15

Parent AllyAs they grow older, your child starts to spend
more time away from home. In this context,
there's no way to know what your children are
doing away from home. Therefore, along withthe people involved in your child's various communities, watch over your child from multiple
perspectives.

Table 5: Patterns in Helping Hands

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PURPLSOC 2017: A comprehensive perspective of current pattern research and practiceTurning PointNo.

Pattern Name

Pattern Illustration

Context, Problem and Solution

16

Job with Joy

It is difficult to make time to spend with yourchild while balancing your family and work. In
this context, by constantly pondering whether
you should quit your job for your children’s
sake or to continue as is, your feelings end up
growing darker. Therefore, think of the various
experiences you gained through work as precious and joyous things.

17

A Part of Me

You are worried about whether you should
quit your job in order to give priority to raising
your children. In this context, if you quit yourjob, you may end up feeling like there's a hugehole in your heart. Therefore, regard it as a way
to express your work and yourself and explore
ways to continue your work.

18

Invent the
Workplace

You think it is possible for you to work morewhile still raising your children. In this context, if
you work according to your company's systemand choices, you cannot fully demonstrate
your abilities. Therefore, consult with and makesuggestions to people from your company
about work styles, and operate in such a way tomake a more comfortable workplace.

19

Growing
Strength

You are thinking of quitting your job to change
your work style. In this context, if you feel uneasy about stopping your current career andlosing your connection with people, it will bedifficult to take that step. Therefore, to create
new strong points, try to work with a new levelof effort, and think of the strong points you
already have and work them into your current
job.

20

Follow the Gut

It may be necessary to make a judgement orchoose an option in regard to your job andfamily. In this context, if you make decisions
on the basis of surrounding information andadvice, you will eventually become out of sync
with your feelings and regret your decisions.
Therefore, cherish the feeling of ‘What do I
really want to do’ and become honest to yourtrue feelings.

21

Brand New Start

You feel it is difficult to continue working withyour current work style. In this context, if you
look for a new job with the same kind of work
as before, you may feel unsatisfied by theamount and content of work. Therefore, moveto a completely different job and think of it asan opportunity to meet a new you.

Table 6: Patterns in Turning Point

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Ways of Everyday World-Making

Growing with the ChildNo.

Pattern Name

Pattern Illustration

Context, Problem and Solution

22

Share the View

You are getting busier with work and the time
you are away from your children is increasing.
In this context, if you do not properly talk to
your child about your circumstances, the timespent apart will create a distance between
you both. Therefore, make sure to talk to yourchildren about your job and current situation.

23

Child in Charge

You want to make your child more accustomed
to doing things alone. In this context, if you
worry too much about time and efficiency,
you might end up unintentionally doing things
for your child that they can do themselves.
Therefore, devise ways to give your children
opportunities to do things that they can do bythemselves.

24

Take-Off Chance

You need to ask the people around you towatch your children because of work or otherimportant plans you have. In this context, youfeel apologetic towards your children or thepeople watching them and begin to constantly
feel sorry. Therefore, think of your children
having connections with people other thantheir parents as an opportunity to grow, andbe brave enough to let your children be awayfrom your side.

25

Journey of
Parenting

There is limited time and effort that you canspare for work while raising children. In thiscontext, there are times that you feel you
missed experiences or skills that should havebeen gained through work. Therefore, consider
the period of time that you are simultaneously
parenting and working as a period of time thatyou can learn various things.

26

Test for Fit

You want to improve your family lifestyle. In thiscontext, if you avoid new things because you
do not know if it will fit your family's lifestyle orif it will have a superior outcome, nothing willchange. Therefore, think of yourself as a test
subject and try things out, and then decide
whether to continue according to the results.

27

Ready for
ChanceAn opportunity that may lead to your growth
has appeared. In this context, by worrying
whether you can manage everything, you may
miss important opportunities before being
able to make a decision. Therefore, think about
whether this is an opportunity you do not want
to miss, and, if so, prepare yourself to grab it.

Table 7: Patterns in Growing with the Child

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PURPLSOC 2017: A comprehensive perspective of current pattern research and practiceThoughtful Gift
No.

Pattern Name

Pattern Illustration

Context, Problem and Solution

28

Reflection Check

You are working hard on balancing both workand family. In this context, even though there
are a lot of things that you succeeded at, you
tend to focus on the failures or mediocre
efforts, leading you to feel as though you are
unsuccessful overall. Therefore, recognize thatyou did well, even in things that you think of as
the norm.

29

Time for Favorites

You are getting overwhelmed with balancing
work and parenting. In this context, by holdingback on what you want to do and using
parenting or work as a reason, your stress willbuild up. Therefore, be sure to make time forthe things that are indispensable to your lively
lifestyle.

30

Gesture of Love

The time you have to spend with family is limited. In this context, if you do not spend enoughtime with each individual family member, you
may gradually drift apart. Therefore, make sureto actively express to each family member thatfamily is the most important thing.

Table 8: Patterns in Thoughtful Gift

Dear Future

500

No.

Pattern Name

31

Sketch of Future

Pattern Illustration

Context, Problem and Solution
You are putting 100% of your effort into what
you should be doing now. In this context, if
the same lifestyle continues on and on, every
day begins to feel meaningless and life’s value
begins to fade. Therefore, thinking about funplans for the near future will put color in yourlife and make it possible to feel the expanse
and possibilities from here on out.

Ways of Everyday World-Making

32

Warm-up for
the Hike

You have a wish you want to come true orsomething you want to try someday. In thiscontext, you tend to give up on things you want
to do because you think it is difficult to manage
alongside parenting and work. Therefore, shareyour wishes and what you want to do with yourfamily and, where possible, incorporate theminto your daily life together.

33

Precious
Memories

You make the everyday world you live in. In thiscontext, if you follow only what is right in frontof you, the days may pass with you unable tosavor the rare moments of your child's growth.
Therefore, savor and value the irreplaceable
time you spend with your family.

Table 9: Patterns in Dear Future

3. Creation Process‘Ways of Everyday World-Making’ was created with the process that Iba Laboratory has cultivated for over 10 years (Iba and Isaku, 2016). The first stage was to conduct a ‘Mining Dialogue’ to extract knowledge of practice through dialogue. We interviewed 15 women who
raise children while working.
The next stage was ‘Clustering’. We clustered tips and advice that were mined from interviews using the visual clustering method (Iba and Isaku, 2012, 2016; Sasabe et al., 2016).
After clustering, we made 107 CPS (Context, Problem, and Solution) cards.
Next, we merged CPS cards that had a similar essence. Then, we divided the CPS cards into
three groups and made 34 patterns. Finally, we wrote patterns on the basis of the seeds ofpatterns. As we wrote these patterns, we drew ‘Pattern Illustrations’ for each one (Iba and
Iba Lab, 2015; Miyazaki et al., 2015). In what follows, we introduce the main points that were
carefully considered throughout the study process.

3.1. Mining Dialogue
To hear first-hand experiences and gather useful tips on keeping a good balance between
work and family, we interviewed 15 working mothers who have experienced various working styles (Figure 2). We were especially careful to pick women who work either full- or parttime and choose their own working style, such as a researcher or promoter.

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PURPLSOC 2017: A comprehensive perspective of current pattern research and practice

We interviewed these women and asked for advice and a description of what problems
would occur if the advice was not followed. We then wrote these tips down on sticky notes.
In addition to the advice we received from the working mothers, we had the chance to get
the opinions of working fathers through feedback from our research publications in thesummer of 2016. It became clear through reflecting on these comments that patterns canbe used regardless of age or gender.

Figure 2: Mining Dialogue

3.2. Clustering
After interviewing 15 women, we ended up with 920 sticky notes: 256 blue sticky notes that
contained problems and 668 yellow sticky notes that contained tips. We divided all of theminto 11 topics, including jobs and household chores, and then clustered them into groups.
Even with clustering, some elements extended over several topics, so we kept the sticky
notes placed so that we could see all of them (Figure 3).
In addition, we prepared Environment for Focusing and did One to One Comparison again.
Afterwards, we did Discovering the Islands from all sticky notes (Sasabe et al., 2016).

Figure 3: Clustering502

Ways of Everyday World-Making

3.3. Writing and Structuring
Once the initial patterns were completed, we repeatedly revised the patterns in order toraise the quality (Figure 4). In doing so, we kept two points in mind. First, we made sure touse words that do not give an unpleasant impression, even for people who do not correspond to our target audience. Second, we aimed to create this pattern language to encourage young women and to resolve their worries about balancing work life and private life.
Therefore, when we were writing patterns, we tried to choose positive or catchy expressions. While improving the quality of the content, we inserted a structuring process twice(Figure 4). The contexts of patterns were lined up along the time-series of life events, andthe level of abstraction was organized. We also kept in mind that readers should be able tounderstand the patterns without difficulty, whether they read them in order or not.

Figure 4: Writing and Structuring Process

3.4. Symbolizing
When we were doing ‘Pattern Illustrations’, we wanted to make sure that no one would feel‘excluded or isolated when looking at our drawings. For example, in Number 33 Precious
Time, the coffee cup symbolizes the bonds between parents and children as a circle holding
the family together. In the version on the left, the father is not present in the cup, which
may make him feel excluded. Thus, we decided to use the version on the right, where he ispresent (Figure 5).
We used some patterns from the text ‘Pattern Symbolizing Patterns’ as a reference tool
(Iba and Isaku, 2016). For instance, we remembered Centre Words when deciding the ageof the children in our drawing, in order to make it appropriate to the pattern we are talking
about. In addition, we used Emotional Actions when drawing character expressions, in order to convey the subtlest emotions possible. Finally, a pattern language for living well with

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PURPLSOC 2017: A comprehensive perspective of current pattern research and practiceworking and parenting was conveyed through a booklet and cards as ‘Ways of Everyday
World-Making’.

Figure 5: Improvement of Pattern Illustration

4. How to Use ‘Ways of Everyday World-Making’By promoting the use of ‘Ways of Everyday World-Making’, we hope to encourage as many
people as possible to work positively while raising children. ‘To do this, we need not only
to distribute the ‘Ways of Everyday World-Making’ but also to teach people how to use it.
Therefore, in this section we describe how to use ‘Ways of Everyday World-Making’ and its
practical applications. First, we introduce practical examples from four workshops held at
the SFC Open Research Forum (ORF). Next, we present practical examples from the dialogue workshop for university students. Then, on the basis of the reactions obtained atthese workshops, we will consider the possibility of utilizing ‘Ways of Everyday World-Making’.

4.1. Four kinds of workshops
At ORF, held on 18 and 19 November 2016, the results of this project were presented tothe public. We also conducted workshops using ‘Ways of Everyday World-Making’ to verify
the possibility of using patterns. There were four kinds of workshops: A dialogue workshop(Iba, 2012), a workshop to think about a better life in apartments, a workshop to think aboutlife with an ideal family, and a workshop to think about our own parenting and work in the
future (Figure 6). In each workshop, we used pattern cards that summarized the content ofpatterns (Figure 7). We also used Emotional Actions when drawing character expressions,in order to convey the subtlest emotions possible.

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Ways of Everyday World-Making

Figure 6: Four kinds of workshops

Figure 7: Ways of Everyday World-Making Cards
All workshops were held for about 30 minutes. These workshops elicited a great varietyof views from participants, and the patterns of ‘Ways of Everyday World-Making’ triggered
dialogues and ideas. Furthermore, some participants gained opinions or solutions that had
never occurred to them. With this feedback, we can verify that the patterns have the potential to cause personal change. Additionally, by holding various kinds of workshops, we foundthat the patterns have various types of utilization. In contrast, some participants, while they
understood the message conveyed, did not quite believe the practicality of the patterns. So,
our next agenda was to create more concrete descriptions and enhance the reality of thecontent.

4.2. Workshop for university students
The main target audience of this pattern language is young people who will simultaneously
work and raise children in the future. As such, it was necessary to verify how both working

505

PURPLSOC 2017: A comprehensive perspective of current pattern research and practiceadults and students react to the patterns. Therefore, we held the workshop for university
students using ‘Ways of Everyday World-Making’ (Figure 8). The workshop was held on December 21, 2016, with seven female participants. Firstly, participants read the pattern cardsof ‘Ways of Everyday World-Making’. Next, participants chose a pattern they want to adopt
in the future and talked about it. If there was a pattern that a participant was currently practicing, she conversed about the experience. Finally, on the basis of what we talked about inthe workshop, we asked participants to write letters to the future.

Figure 8: Workshop for university students
As a result of the above practice and questionnaire, three impressions were obtained. The
first was ‘Changes in the image of keeping a balance between work and family’. By using
positive content patterns, it was possible to dispel the negative image of managing bothchild-rearing and work. The second was ‘Learning new ideas from the pattern’. Many participants could ease their mind because they learned new solutions and ideas. The third was‘To be able to imagine a future vision’. Thinking about the pattern that they want to adopt,participants could create a concrete image of when they become mothers in the future. It
became clear that, even within one hour, ‘Ways of Everyday World-Making’ could generatechanges in recognition and ways of thinking.

5. Conclusion
In this study, we tried to describe ‘Working Well with Parenting’ through creating ‘Ways ofEveryday World-Making’. We distributed this to the public as leaflets at the ORF and held
dialogue workshops with pattern cards. In addition, we create a Pattern Song “Everyday
World-Making“ based on this pattern language (Iba, et al., 2017). Moreover, the patterns areshared on the Kao Corporation website, with a current download count of approximately
2,000. The patterns are also reported in Nikkei DUAL which is the information site for work-506

Ways of Everyday World-Making

ing parents. We have received positive feedback from readers, such as ‘The patterns showmuch consideration for my feelings’ and ‘I’d like to recommend this leaflet to people aroundme’. Through these practices, the patterns may help dissolve anxieties for young people
who will enter the workforce after graduation. In addition, it may provide a new perspective
for people who already work while raising children.
We believe that the ‘Everyday World’ patterns will bring about a transformation that goesbeyond a personal level. Therefore, for the future of our work, we plan to continue to investigate changes in households, workplaces, regions and society as a whole. Through thepower of encouraging participants to talk about their experiences, a pattern language canfunction in any community that balances working with parenting. However, people rarely
talk about their experiences in daily life (Iba, 2012). By using pattern languages in each
respective community, we hope to promote the understanding of others and the personal
creation of suitable systems that balance parenting and work. Because these patterns weremined from only Japanese participants, they might be specific to Japanese culture. Thus, weare interested in feedback from foreigners. By conducting an international comparison, we
will be able to see any cultural differences (Hong et al., 2015).

6. Acknowledgement
We would like to thank the project members from Kao Corporation: Chie Akita, Nobuko
Yoshida and Yumiko Imazu. We would also like to thank our interviewees: Yumiko Mori, Miyuki Mizutani, staff of Kao Corporation, and product testers of Kao Corporation. We would
also like to express our gratitude to Ayaka Yoshikawa and Aimi Burgoyne for their support
to write this paper in English and other members from Iba Laboratory for their helpful feedback on the patterns.

7. References
Alexander, C., Ishikawa, S., and Silverstein, M., Jacobson, M., Fiksdahi-King, I. and Angel, S.
(1977). A Pattern Language: Towns, Buildings, Construction, Oxford University Press.
Hong, J., Akado, Y., Kogure, S., Sasabe, A., Saruwatari, K., Iba, T. (2015) “Exploring Cultures
through Pattern Mining: Practices from Generative Beauty Workshops,” 5th International
Conference on Collaborative Innovation Networks.

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PURPLSOC 2017: A comprehensive perspective of current pattern research and practiceIba, T. (2012) “Dialogue Workshop Patterns: A Pattern Language for Designing Workshop to
Introduce a Pattern Language”, in the 17th European Conference on Pattern Languages ofPrograms (EuroPLoP2012).
Iba, T. and Isaku, T. (2012) “Holistic Pattern-Mining Patterns: A Pattern Language for Pattern
Mining on a Holistic Approach,” PLoP’12 Proceedings of the 19th Conference on Pattern
Languages of Programs.
Iba, T. and Iba Lab (2015) Pattern Illustrating Patterns: A Pattern Language for Pattern Illustrating, CreativeShift.
Iba, T. and Isaku, T. (2016) “Creating a Pattern Language for Creating Pattern Languages: 364
Patterns for Pattern Mining, Writing, and Symbolizing,” in the 23rd Conference on Pattern
Languages of Programs.
Iba, T., Ueno, M., Yoshikawa, A. (2017) “Pattern Song: Taking Patterns from Visual Media to
Auditory Media,” 2nd World Conference on PURPLSOC (Pursuit of Pattern Languages forSocietal Change).
National Institute of Population and Social Security Research. (2015) “Marriage and Childbirth in Japan Today: The Fifteenth Japanese National Fertility Survey, 2015 (Results of Singles and Married Couples Survey)”, in Japanese.
Miyazaki, N., Sakuraba, R., Harasawa, K., and Iba, T. (2015) “Pattern Illustrating Patterns: A
Pattern Language for Pattern Illustrating,” in the 22nd Conference on Pattern Languages ofPrograms (PLoP2015)
Ministry of Health, Labor, and Welfare. (2016) “Basic Survey of Gender Equality in Employment Management”, in Japanese.
Sasabe, A., Kaneko, T., Takahashi, K., and Iba, T. (2016) “Pattern Mining Patterns: A Search for
the Seeds of Patterns”, in 23rd Conference on Pattern Languages of Programs.

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PURPLSOC 2017: A comprehensive perspective of current pattern research and practice

We thank the following for their kind support inreviewing the contributions for this book:
Artemis Anniou
Peter BaumgartnerAnne Dörner
Tomoki Furukawazono
Tina Gruber-Mücke
Takashi Iba
Susan Ingham
Taichi Isaku
Hajo Neis
Ana Pinto
Richard Sickinger
Wolfgang Stark
Anne Stieger
Stefan Tewes
Christina Weber766

We live in a time of social and cultural change.
Old patterns are losing their validity and relevance new patterns areneeded and in demand.
We need a new approach which can formulate, generate and engage
such patterns.
The pattern language approach of Christopher Alexander serves thispurpose - the interdisciplinary and participatory building blocks forsocietal change.
The PURPLSOC 2017 conference contributions cover 25 domains from anthropology and automation to political science and systems
science - for a comprehensive perspective of current pattern
research and practice.
www.purplsoc.org