Supermarket
Supermarket BusinessCommunity-based High Quality Supermarket
Operating 87 stores in the Tokyo,
Kansai and Chubu areas
Peacock Stores operates a total of 87 supermarkets (as ofMay 2011) in the areas where Daimaru Matsuzakaya
Department Stores has its main stores: 50 stores in theTokyo metropolitan area, 29 in the Kansai area and eight inthe Chubu area. The company deﬁnes the center of Tokyoand Yokohama and Shonan areas in the Tokyo
metropolitan district, Hanshinkan area in the Kansai district
and the area along the Nagoya Municipal Subway
Higashiyama Line in the Chubu district as dominant areasand puts a stronger focus on them. Peacock Stores
actively oﬀers reasonable original products tailored to thecharacteristics of each store as well as a high quality
assortment backed by the brand image of the Group s main
department store business to become a secure and safe
food supermarket chain supported by local customers.

Implementing scrap-and-build measures
In order to improve the business structure, Peacock
Stores minimizes new openings and gives priority toremodeling and activating existing main stores while
drastically closing unproﬁtable stores. During ﬁscal
2010, the company newly opened @Nakano Maruistore and remodeled existing 11 locations including
Senboku Harumidai, Takanodai, Sodegaura andFujisawa Treage Shirahata stores. By reviewing
merchandise composition and price structure,
introducing new brands and changing circulation inretail space to ﬁt with store attributes in each area,
Peacock Stores tried to stimulate the business. In themeantime, the company closed ﬁve unproﬁtable storesto accelerate the improvement of proﬁt structure.
For ﬁscal 2011, Peacock Stores will continue toreinforce these commitments and aggressively
remodel and revitalize strong stores to increase
proﬁtability of existing stores.

Improving merchandising capabilities
Peacock Stores improves the oﬀering of high quality
products typical of the company through central buying
while enhancing the assortment of each store to meet theneeds of local customers. For the purpose ofstrengthening central buying, Peacock Stores enhances
partnership with suppliers and built a logistics center toenhance product availability.
The company s private brand Peacock Choice mainly
provides nonperishable food items and groceries andensures a stable supply of daily necessities. With regard
to prepared meals, Peacock Stores develops original
products that adhere to materials, making process andappropriate amount including sushi in the amount you caneat at a time Rokkantei and freshly-fried pork cutlets
Bimisakusakutei, which are made using a special recipe,
and further improves the oﬀering of prepared meals, box
lunches and sushi to meet lunch and dinner needs.

Reforming operations and systems
to improve operation capabilities
Peacock Stores restructures operations to standardize store
operations by creating a manual from the perspectives oforder placement, putting goods on shelves and backyard
management and training personnel to ensure operations
strictly follow the manual. Based on these eﬀorts, thecompany is preparing to integrate three merchandisinginformation systems in the Tokyo metropolitan, Kansai and
Chubu areas in late ﬁscal 2011. The new system will prevent
products from running out of stock and enable a speedy
response to the improvement and discontinuance of goods.
By implementing this system, buyers will be able to unify
assortment management at the level of shelf allocation andeach store will be able to allocate shelves to meet theregional characteristics. With this, Peacock Stores willradically strengthen store operation capabilities. Thecompany also aims to improve trade negotiating capabilities
through central buying that uses the uniﬁed information thus
obtained and increase proﬁt margins by reducing merchandise
loss through dramatically enhanced information accuracy.

■ Store locations (As of May 2011)
Tokyo district

Peacock Store Aoyama

Private brand Peacock Choice

Shinurayasu

Matsuzakaya Store(50 stores)

Toritsukasei

Takenotsuka

Sakurashinmachi

Ebisu Minami

Daimaru Peacock

TakanodaiAoyamaHigashikoganei

Sodegaura

Kansai district

Mino Sakuragaoka

Chubu district(29 stores)

Konan

Takashimadaira

Daimaru Peacock

Kitayamato Mayumi

Matsuzakaya StoreToyoshiki

Senri Daimaru Plaza

Takarazuka Nakayama

Motoyama

Kamiikedai

Ojima

Tsukumodai

Mino Gein

Tsukimigaoka

Takanawa Gyoranzaka

Bunkyo Green Court

Katakuracho

Kitasenri

Nishi Umeda

Fujigaoka

MejiroMita Isarago

Hongodai

MeimaiShin Kobe

HishinoJiyugaoka

Tamagawa Josui

Isogo

Nakamiya

Shinsenri Nishimachi

Hongo

AsagayaIshikawadai

Takakuradai

Dojima Crosswalk

Hirabari

ShimokitazawaHanakoganei

Exe Peacock

Matsugaoka

Fujisawa

Kunitachi Bentendori

Granduo Kamata

Karibadai

Peacock Store

MisatoFujisawa Treage Shirahata

Tsukahara

Korigaoka

Ebisu

Sangenjaya no Mori

Peacock StoreHoshida

Senboku Harumidai

Kunitachi Sakuradori

Tornare Nihonbashi Hamacho

Hakuraku Rokkakubashi

Senri Minamimachi Plaza

Yokohamabashi

Daikanyama Peacock

Granpark Tamachi

Ashiya Nangu

Kugayama

Shibaura Island

Kami Ikebukuro

KoshienTakadanobaba

Kanda Tsumakoisaka

Yokodai

KotoenAzabu Juban

Nikke Colton Plaza

YamadaIogi@Nakano Marui

Mukonoso

KyodoSenriyama

Ashiya Kawanishi(8 stores)

MiyoshiChiyoda