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1‫׌׿‪㷕‬׵ַ⟝‪㹋周‬‬‫׷ֶֽחس‪ؒٝ‬ز‪ٗٝ‬ؿ‬‫‪㼎䘔‬؍ذٔؽءإؙ‪،‬‬

CONFIDENTIAL猧㿊 鞢䘊،‫ؒ؍ذٔؽءإؙ‬ٝ‫صآ‬،嗂加 溪爡㢩‫ٗؑؿ‬٦吳䒭⠓爡؎ٝ‫ؓؿ‬،‫ءؙ‬،2018 © Concent, Inc. All Rights Reserved.

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湡如 8FC،‫גְאח؍ذٔؽءإؙ‬ 㹋周⟝ַ‫׵‬㷕‫׌׿‬،‫؍ذؽءإؙ‬㼎䘔 ،‫ ؍ذٔؽءإؙ‬㛇劤‫ך‬չ‫ؗ‬պ‫؝‬٦‫ت‬٦箟2018 © Concent, Inc. All Rights Reserved.

68FC،‫גְאח؍ذٔؽءإؙ‬2018 © Concent, Inc. All Rights Reserved.

7չ،‫أإؙ‬պ‫ך‬䠐㄂

CONFIDENTIAL"DDFTT䱸鵚‫׷ׅ‬ծ鵚‫ֻב‬ծⰅ䩛‫׷ׅ‬ծⵃ欽‫׷ׅ‬"DDFTTJCJMJUZ鵚‫ׁׅװֹב‬ծⰅ䩛‫ׁׅװ׃‬"DDFTTJCMF鵚‫ְׅװֹב‬ծⰅ䩛‫ְׅװ׃‬ծⵃ欽‫׷ֹד‬2018 © Concent, Inc. All Rights Reserved.

8䞔㜠⣣⦼‫⵸ך‬䲿

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bookslope blog - Evaluation method of UX “The User Experience Honeycomb”

http://www.bookslope.jp/blog/2012/07/evaluationuxhoneycomb.html
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98FC،‫ך؍ذٔؽءإؙ‬㼎䘔眔㔲

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108FC،‫ך؍ذٔؽءإؙ‬鋉呓CONFIDENTIAL麦䧭㛇彊‫ךוז‬銲実✲갪‫כ‬ծְ‫׮׸׆‬ずׄⰻ㺁

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12稱➜周⟝ 傈劤頿㔚Ⱅ䒭‫ز؎؟‬

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13稱➜周⟝ 傈劤頿㔚Ⱅ䒭‫ز؎؟‬

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CONFIDENTIAL‫؝‬ٝ‫ذ‬ٝ‫ءو׾خ‬ٝٔ٦‫חٕـت‬䞔㜠‫ِ׾‬٦‫ؠ‬٦ؒ٦‫ؑآ‬ٝ‫ָز‬椚鍑‫׷ׅחֲ״׷ֹד‬‫؝‬٦‫כس‬ծ邌植‫׾‬堣唒‫ח‬⠗ִ‫ך׭׋׷‬䩛媮䞔㜠‫ך‬䠐㄂٥䕵ⶴ٥ꟼ⤘䚍‫׾‬ծ堣唒ָ《䖤‫חֲ״׷ֹד‬鎉铂⻉ِ٦‫ؠ‬٦ؒ٦‫ؑآ‬ٝ‫זתׂתָׁز‬倯岀‫ד‬ծِ٦‫ؠ‬٦‫ח‬䞔㜠‫׾‬⠗麦2018 © Concent, Inc. All Rights Reserved.

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16✲⢽稱➜)5.-‫ך‬姻‫ׁ׃‬

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17✲⢽稱➜)5.-‫ך‬姻‫ׁ׃‬

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19✲⢽稱➜ٓٝ‫وس‬٦‫ؙٗ‬٦ٕ‫تحق‬٦

CONFIDENTIAL‫ػ‬ֻٝ‫زأٔ׆‬ً؎ٝ‫؝‬ٝ‫ذ‬ٝ‫خ‬

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20✲⢽稱➜ٓٝ‫وس‬٦‫ؙٗ‬٦ٕ

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21✲⢽稱➜ٓٝ‫وس‬٦‫ؙٗ‬٦ٕ

CONFIDENTIALNBJOIFBEFSGPPUFS銲稆‫ ךפוז‬SPMF㾩䚍‫ך‬䭷㹀俑剅‫ך‬䠐㄂➰ֽ‫) ׮דתֻ֮כח‬5.-垥彊‫ך‬銲稆‫׾‬ⵃ欽‫ָ׷ׅ‬ծ酡⸔涸‫ٓח‬ٝ‫وس‬٦‫ؙٗ‬٦ٕ‫׾‬⢘欽8"*"3*"‫כ‬չ‫و‬٦‫ؙ‬،‫דفح‬爙‫ְזׇ‬㜥さպ‫ⵃ׫ך‬欽㕂ⰻ‫ؑء‬،‫ך‬넝ְ 1$5BMLFS‫כ‬ծ
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22✲⢽稱➜ٓٝ‫وس‬٦‫ؙٗ‬٦ٕCONFIDENTIAL<body><header>...</header><main>...</main><aside>...</aside><footer>...</footer></body>2018 © Concent, Inc. All Rights Reserved.

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24✲⢽稱➜圓鸡갫䎷

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25✲⢽稱➜圓鸡갫䎷

CONFIDENTIAL‫؝‬ٝ‫ذ‬ٝ‫ךخ‬䠐㄂ָ鸐ׄ‫׷‬俑剅圓鸡‫׷ׅח‬‫؝‬ٝ‫ذ‬ٝ‫ךخ‬䞔㜠圓鸡 )5.-‫ך‬俑剅圓鸡‫؎ؠر‬ٝ♳‫ך‬䞔㜠‫׾׶תהתך‬ծ‫תתך׉‬俑剅圓鸡‫⿾הפ‬僥‫ְז׃‬鋅⳿‫⽃׃‬⡘‫ךד‬䞔㜠‫׾׶תהת‬䠐陎‫׷ׅ‬2018 © Concent, Inc. All Rights Reserved.

26✲⢽稱➜圓鸡갫䎷

CONFIDENTIAL<div><figure><img src="about.jpg" alt="\➿剏^"></figure><h2>傈劤頿㔚‫<כה‬/h2><p>汤‫׮׫‬ծ䋞劄‫׮‬ծ劢勻‫׮‬ծⰟ‫<ח‬/p></div>

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27✲⢽稱➜圓鸡갫䎷

CONFIDENTIAL<div><figure><img src="about.jpg" alt="\➿剏^"></figure><h2>傈劤頿㔚‫<כה‬/h2><p>汤‫׮׫‬ծ䋞劄‫׮‬ծ劢勻‫׮‬ծⰟ‫<ח‬/p></div><div><figure><img src="foo.jpg" alt="\➿剏^"></figure><h2>GPP</h2><p>MPSFNJQTVNEPMPSTJUBNFU</p></div>

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28✲⢽稱➜圓鸡갫䎷

CONFIDENTIAL<div><figure><img src="about.jpg" alt="\➿剏^"></figure><h2>傈劤頿㔚‫<כה‬/h2><p>汤‫׮׫‬ծ䋞劄‫׮‬ծ劢勻‫׮‬ծⰟ‫<ח‬/p></div><div><figure><img src="foo.jpg" alt="\➿剏^"></figure><h2>GPP</h2><p>MPSFNJQTVNEPMPSTJUBNFU</p></div>

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29✲⢽稱➜圓鸡갫䎷

CONFIDENTIAL<figure><img src="about.jpg" alt="\➿剏^"></figure><h2>傈劤頿㔚‫<כה‬/h2><p>汤‫׮׫‬ծ䋞劄‫׮‬ծ劢勻‫׮‬ծⰟ‫<ח‬/p><figure><img src="foo.jpg" alt="\➿剏^"></figure><h2>GPP</h2><p>MPSFNJQTVNEPMPSTJUBNFU</p>2018 © Concent, Inc. All Rights Reserved.

30✲⢽稱➜圓鸡갫䎷

CONFIDENTIAL<figure><img src="about.jpg" alt="\➿剏^"></figure><h2>傈劤頿㔚‫<כה‬/h2><p>汤‫׮׫‬ծ䋞劄‫׮‬ծ劢勻‫׮‬ծⰟ‫<ח‬/p><figure><img src="foo.jpg" alt="\➿剏^"></figure><h2>GPP</h2><p>MPSFNJQTVNEPMPSTJUBNFU</p>2018 © Concent, Inc. All Rights Reserved.

31✲⢽稱➜圓鸡갫䎷

CONFIDENTIAL<div><h2>傈劤頿㔚‫<כה‬/h2><figure><img src="about.jpg" alt="\➿剏^"></figure><p>汤‫׮׫‬ծ䋞劄‫׮‬ծ劢勻‫׮‬ծⰟ‫<ח‬/p></div>

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32✲⢽稱➜圓鸡갫䎷

CONFIDENTIAL<div><h2>傈劤頿㔚‫<כה‬/h2><figure><img src="about.jpg" alt="\➿剏^"></figure><p>汤‫׮׫‬ծ䋞劄‫׮‬ծ劢勻‫׮‬ծⰟ‫<ח‬/p></div><div><h2>GPP</h2><figure><img src="foo.jpg" alt="\➿剏^"></figure><p>MPSFNJQTVNEPMPSTJUBNFU</p></div>

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33✲⢽稱➜歗⫷‫➿ך‬剏‫زأؗذ‬CONFIDENTIAL

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34✲⢽稱➜歗⫷‫➿ך‬剏‫زأؗذ‬CONFIDENTIAL‫؝‬ٝ‫ذ‬ٝ‫خ‬歗⫷‫כד‬〳腉‫ז‬ꣲ‫׶‬չ瑞‫ ך‬BMUպ‫כ‬鼘ֽ‫׷‬歗⫷ָ‫➿ךزأؗذ‬剏‫׮ג׏֮ד‬ծ歗⫷‫׾‬⢘欽‫ג׃‬䞔㜠䲿⣘‫׾הֿ׷ְג׃‬⠗ִ‫׷‬歗⫷‫׾‬չⵃ欽朐屣պ‫װ‬չ珏겲պ‫ⴓדוז‬겲‫؝‬ٝ‫ذ‬ٝ‫خ‬嗚鎢儗‫ ח‬BMU⦼‫׾‬鎸鶢⢽‫ةػה‬٦ٝ‫׾‬寸㹀2018 © Concent, Inc. All Rights Reserved.

35✲⢽稱➜歗⫷‫➿ך‬剏‫زأؗذ‬CONFIDENTIAL➿剏‫ךزأؗذ‬銲♶銲‫ך‬㛇劤倯ꆙ⢽➿剏‫ָزأؗذ‬䗳銲歗⫷‫ַ׃ח‬ろ‫ְזְג׸ת‬䞔㜠ָ֮‫׷‬歗⫷‫ⰻך‬㺁ָ⠗‫הְז׵׻‬俑腞‫׾‬䴦‫ֲז‬➿剏‫♶ָزأؗذ‬銲䞔筰涸‫ً؎ז‬٦‫آ‬鏮実‫װ‬،؎‫ثحٍؗ‬

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36✲⢽稱➜歗⫷‫➿ך‬剏‫زأؗذ‬CONFIDENTIAL➿剏‫ⰻزأؗذ‬㺁‫ך‬㼎䘔ⴻ倖鯥⢽‫ّءفٍؗ‬ٝ‫ך‬剣搀‫ّءفٍؗ‬ָ֮ٝ‫׷‬㜥さ歗⫷‫׾‬铡僇‫ְזְג׃ ׷ְג׃‬‫ّءفٍؗ‬ָٝ‫ְז‬㜥さ歗⫷珏ⱖ溪ծ؎ٓ‫زأ‬ծٗ‫؞‬ծ‫וז ؿؚٓ‬2018 © Concent, Inc. All Rights Reserved.

37✲⢽稱➜ 歗⫷‫׾‬铡僇‫ّءفٍؗ׷ׅ‬ָ֮ٝ‫׷‬㜥さCONFIDENTIAL‫ّءفٍؗ‬ٝ‫⵸׾‬䲿‫ח‬ծչ‫חֿ׉‬歗⫷ָ֮‫׷‬պ‫ְֲה‬䞔㜠‫׾‬䲿爙歗⫷‫ך‬㾩䚍‫׾׫ך‬爙‫ׅ‬2018 © Concent, Inc. All Rights Reserved.

38✲⢽稱➜ 歗⫷‫׾‬铡僇‫ّءفٍؗ׷ׅ‬ָ֮ٝ‫׷‬㜥さCONFIDENTIAL<figure><img alt="窩歗"><figcaption>莯如䃨ׁ‫ך׿‬⡲ㅷ</figcaption></figure>

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39✲⢽稱➜ 歗⫷‫׾‬铡僇‫ّءفְٍؗזְג׃‬ָ֮ٝ‫׷‬㜥さCONFIDENTIAL歗⫷‫ך‬㾩䚍‫ח׮הה‬ծ歗⫷‫ך‬铡僇‫ג׃ה‬黝‫׋׃‬➿剏‫ג׃הزأؗذ‬䲿⣘2018 © Concent, Inc. All Rights Reserved.

40✲⢽稱➜ 歗⫷‫׾‬铡僇‫ّءفְٍؗזְג׃‬ָ֮ٝ‫׷‬㜥さCONFIDENTIAL<figure><img alt="ⱖ溪 ‫ؖ‬ٝ‫آ‬٦颣‫הٕتًך‬颣朐"><figcaption>Photo by Natsuko Tominaga</figcaption></figure>

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41✲⢽稱➜ ‫ؿؚٓ‬歗⫷

CONFIDENTIAL‫ָؿؚٓ‬⠗ִ‫׷ְג‬䞔㜠‫׾‬剅ֹ饯ֿ‫׋׃‬俑畍‫׾‬➿剏‫ג׃הزأؗذ‬䲿⣘2018 © Concent, Inc. All Rights Reserved.

42✲⢽稱➜ ‫ؿؚٓ‬歗⫷CONFIDENTIAL<img alt="㶨‫ך׮ו‬湱㼎涸顆㔭桦‫ך‬䱿獳‫׾‬邌‫׋׃‬䫓‫׸‬简‫ؿؚٓ‬կ䎃 ծ䎃 ծ䎃 ծ䎃 ծ䎃ծ䎃 ծ䎃 ծ䎃 ծ䎃ծ䎃 ծ䎃 ">2018 © Concent, Inc. All Rights Reserved.

43✲⢽稱➜ ♧鋮‫ل‬٦‫ٕ؎طي؟ךדآ‬歗⫷

CONFIDENTIAL歗⫷‫ך‬欽鷿‫ً؎כ‬٦‫آ‬鏮実ծ‫כ׋ת‬،؎‫הثحٍؗ‬ⴻ倖‫׃‬ծ瑞‫ך‬BMU㾩䚍‫♷➰׾‬2018 © Concent, Inc. All Rights Reserved.

44✲⢽稱➜ ♧鋮‫ل‬٦‫ٕ؎طي؟ךדآ‬歗⫷

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45✲⢽稱➜‫؜ؽش‬٦‫ّء‬ٝ

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46✲⢽稱➜‫؜ؽش‬٦‫ّء‬ٝ

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OBW 銲稆‫ ךפ‬BSJBMBCFM㾩䚍‫ך‬䭷㹀‫ل‬٦‫חⰻآ‬醱侧‫ ך‬OBW 銲稆ָ涫㜥‫׷ׅ‬㜥さ‫כ‬ծ
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47✲⢽稱➜‫؜ؽش‬٦‫ّء‬ٝ

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49✲⢽稱➜‫؜ؽش‬٦‫ّء‬ٝ
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50

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CONFIDENTIAL

2018 © Concent, Inc. All Rights Reserved.

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8"*"3*"‫⵱⾱ך‬CONFIDENTIAL

⾱⵱8"*"3*"‫׾‬⢪ֲ‫ז‬)5.-垥彊‫ך‬銲稆٥㾩䚍‫ד‬‫و‬٦‫ؙ‬،‫ל׸֮דך׷ֹדفح‬ծ"3*"‫׾‬⢪ֲ‫ְזכדֹץ‬2018 © Concent, Inc. All Rights Reserved.

53

8"*"3*"‫⵱⾱ך‬CONFIDENTIAL

⾱⵱8"*"3*"‫׾‬⢪ֲ‫ז‬)5.-垥彊‫ך‬銲稆٥㾩䚍‫ד‬‫و‬٦‫ؙ‬،‫ל׸֮דך׷ֹדفح‬ծ"3*"‫׾‬⢪ֲ‫ְזכדֹץ‬⾱⵱⾱⵱‫׾‬鋅‫׹‬
2018 © Concent, Inc. All Rights Reserved.

54

"3*"‫⵱⾱ך‬8"*"3*"‫׾‬⢪ֲ‫ז‬

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"3*"‫⵱⾱ך‬8"*"3*"‫׾‬⢪ֲ‫ז‬

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568FC،‫ ؍ذٔؽءإؙ‬㛇劤‫ך‬չ‫ؗ‬պ‫؝‬٦‫ت‬٦箟2018 © Concent, Inc. All Rights Reserved.

57

8FC،‫ ؍ذٔؽءإؙ‬㛇劤‫ך‬չ‫ؗ‬պ‫؝‬٦‫ت‬٦箟

CONFIDENTIAL )5.-‫؝‬٦‫؍ر‬ٝ‫ךؚ‬⡲岀‫׾‬㸚‫׷‬ IUNM銲稆‫כח‬ծ MBOH 㾩䚍‫ד‬鎉铂‫׾‬䭷㹀‫׷ׅ‬ ‫ل‬٦‫ךⰻآ‬걄㚖‫כח‬ծٓٝ‫وس‬٦‫ ؙ‬SPMF‫׾‬鏣㹀‫׷ׅ‬ 鋅⳿‫כ׃‬ծI I銲稆‫وד‬٦‫ؙ‬،‫׷ׅفح‬ ٔٝ‫ؓؿװؙ‬٦‫؝ي‬ٝ‫ٗز‬٦ٕ‫כח‬ծ)5.-垥彊‫ך‬銲稆‫׾‬欽ְ‫׷‬2018 © Concent, Inc. All Rights Reserved.

58

8FC،‫ ؍ذٔؽءإؙ‬㛇劤‫ך‬չ‫ؗ‬պ‫؝‬٦‫ت‬٦箟

CONFIDENTIAL ٔ‫زأ‬皘勴剅ֹ‫כ‬ծ
VMPM 銲稆 MJ銲稆‫وד‬٦‫ؙ‬،‫׷ׅفح‬ ‫ذ‬٦‫ךٕـ‬鋅⳿‫כٕإ׃‬ծ UI 銲稆‫وד‬٦‫ؙ‬،‫׷ׅفح‬ 歗⫷JNH 銲稆‫כח‬ծ BMU㾩䚍‫➿ד‬剏‫׾زأؗذ‬䲿⣘‫׷ׅ‬ ‫ؓؿ‬٦‫؝ي‬ٝ‫ٗز‬٦ٕ‫כٕكٓך‬ծ
MBCFM銲稆‫وד‬٦‫ؙ‬،‫׷ׅفح‬ ‫ؗ‬٦‫ن‬٦‫س‬乼⡲儗‫ؓؿך‬٦ؕ‫כأ‬〳鋔⻉‫׷ׅ‬2018 © Concent, Inc. All Rights Reserved.

59ֶ‫ֽת‬

8FC،‫ ؍ذٔؽءإؙ‬㛇劤‫ך‬չ‫م‬պ‫؝‬٦‫ت‬٦箟2018 © Concent, Inc. All Rights Reserved.

60

8FC،‫ ؍ذٔؽءإؙ‬㛇劤‫ך‬չ‫م‬պ‫؝‬٦‫ت‬٦箟

CONFIDENTIAL ‫؝‬ٝ‫ذ‬ٝ‫ךخ‬䠐㄂ָ鸐ׄ‫׷‬갫䎷‫؝ד‬٦‫؍ر‬ٝ‫׷ؚׅ‬ UJUMF銲稆‫כ‬ծ‫ل‬٦‫ⰻךآ‬㺁ָⴓַ‫ⰻ׷‬㺁‫׷ׅח‬ ٔٝ‫כزأؗذؙ‬ծٔٝ‫׷ַⴓָ⯓ؙ‬俑鎉‫׷ׅח‬ 醱꧟‫ذז‬٦‫כٕـ‬ծTDPQF㾩䚍‫ כֻ׃׮‬JEIFBEFST㾩䚍‫׾‬䭷㹀‫׷ׅ‬ ‫؝‬ٝ‫ذ‬ٝ‫ ׾خ‬$44‫ד‬䲿⣘‫ְז׃‬2018 © Concent, Inc. All Rights Reserved.

61

8FC،‫ ؍ذٔؽءإؙ‬㛇劤‫ך‬չ‫م‬պ‫؝‬٦‫ت‬٦箟

CONFIDENTIAL ‫ؓؿ‬٦‫؝ي‬ٝ‫ٗز‬٦ٕ‫ך‬酡駈铡僇‫ٓؒװ‬٦ً‫إح‬٦‫כآ‬
BSJBEFTDSJCFECZ 㾩䚍‫ⵃ׾‬欽‫׷ׅ‬ OBW 銲稆‫ כח‬BSJBMBCFMBSJBMBCFMMFECZ 㾩䚍‫׾ٕكٓד‬䲿⣘‫׷ׅ‬ 俑㶵‫ؤ؎؟‬㢌刿‫♶׾‬〳‫ְז׃ח‬ )5.-垥彊‫ך‬銲稆‫׾زحؑآ؍ְؐזכד‬‫ؗ‬٦‫ن‬٦‫דس‬乼⡲〳腉‫׷ׅח‬ )5.-垥彊‫ך‬銲稆٥㾩䚍‫ד‬爙‫ְזׇ‬䕵ⶴ٥せ⵸٥朐䡾‫׾‬
8"*"3*"‫ד‬僇爙‫׷ׅ‬2018 © Concent, Inc. All Rights Reserved.

62‫׭הת‬

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63

CONFIDENTIAL‫׀‬꫼耮֮‫׋׃תְׂ׀ֲהָ׶‬2018 © Concent, Inc. All Rights Reserved.

64