ADVOCACY MOBILIZATION ROADMAP
There’s no secret to how we stop rising temperatures and build a more just world for all.
We all want to stop global warming before it’s too late. We all want a better future.
For ourselves. For our families. For all the people we love.
What’s in the way? Fossil fuel companies and their allies polluting our air and water,
destroying our climate, and creating a world of rampant inequality.
We can do better. Much better.
Five critical areas of life and business hold the key to slashing climate changing
emissions and transforming the energy systems poisoning our communities.
Change these, and together we can both prevent catastrophic change and open thedoor to a better life for billions.
To succeed, our activists and advocates work through The Climate Reality Project
Chapters Program in the US and The Climate Reality Project Branch Program globally.
Launched in August 2017, the Climate Reality Project Chapters Program is leading
the fight for just and equitable climate solutions across the United States, with over
18,000 activists in more than 120 community chapters and 25-plus Campus Corps
chapters in 39 states.
Meanwhile, nearly 19,000 Climate Reality Leader activists and advocates areworking for change through our International Branch Program, with offices in 10
key countries and regions – Africa, Australia & the Pacific, Brazil, Canada, Europe,Japan, Latin America, India and South Asia, Indonesia, and the Philippines – and amedia partnership in China. Each branch establishes its own programs, projects,and campaigns for climate action based on local objectives and opportunities foremissions reduction.

For the past four years, US chapter members and branch Leaders alike have educatedtheir communities on the impacts and solutions to the climate crisis, and pursued
regional and local opportunities to move the needle towards zero-emissions societies.
Both have been instrumental in major wins, including:••••

Helping push the city of Chicago to commit to renewable energy.
Helping ensure justice is central in EU climate goals.
Mobilizing young Filipino activists to work for a sustainable future.
Working alongside Black and brown activists to halt the build of apetrochemical pipeline in Memphis, Tennessee.

Now, to capitalize on the momentum built over the past four years, this is ourmoment to champion policy narratives, community action, and advocacy initiatives
that embody our global nature and need for environmental and climate justice.
These five areas of impact represent a more focused guided framework with action
opportunities at the intersection of climate change, environmental protection, andsocial justice, providing opportunities to connect cultures and highlighting theurgency of this moment.
The time is now to pursue a just and equitable transition to a clean energy economy
that nurtures healthy and sustainable communities and ecosystems for all people.
This is our climate moment.
***Note: The examples provided under each area of impact are not all encompassing of the work
you and your US chapter or branch may be doing, and if you have a question about which area ofimpact your campaign or work falls under, for US chapters contact your regional organizer or email
chapters@climatereality.com. For Branches, contact international@climatereality.com.

1.	AREA OF IMPACT ONE ONE: JUSTTRANSITION TO CLEAN ENERGY

Climate Reality programs around the globe are working for policies that promotea transition to clean energy that overtakes the global energy share of coal by 2026
and oil and gas by 2030. These programs also aim to create sustainable development,
millions of good jobs, and healthy communities worldwide.
What could this look like for branches or US chapters in action?

••••● upporting local, district, and national renewable electricity initiatives.
S●Advocating for clean energy installations and incentives.
Pushing back against new fossil fuel infrastructure.
●Researching and promoting programs that help affected workers find good,
dignified jobs with a future.

2.	AREA OF IMPACT TWO: ZEROCARBON TRANSPORTATIONMany urban areas around the world rely on dirty and inequitable transit systems
that lead to poor air quality and rising greenhouse gas emissions. We’re workingfor policies that transform the sector, shrink emissions, and make clean transport
options such as electric vehicles and buses and rapid transit choices available to all.
What could this look like for branches or US chapters in action?

•••● upporting advocacy measures through research, data collection, andS
fostering competition between cities.
●Providing education opportunities that show the link between dirty transportand the climate crisis.
●Demanding increased accessibility to public transit and infrastructure forunderserved communities.

3.	AREA OF IMPACT THREE: CLIMATEJUSTICE AND PUBLIC HEALTH
We’re working for an equitable transition that prioritizes vulnerable communities,
Indigenous communities, and the economically disadvantaged who aredisproportionately affected by the climate crisis, environmental injustices, and fossil
fuel pollution. This means fighting to assert local control over resources and seek
justice for the poisoning of our families to ensure all global citizens have clean air,safe water, and clean land.
What could this look like for branches or US chapters in action?

•••●Working in partnership with other international branches or US chapters tohighlight the impacts that one region’s actors have on another.
●Using research and media to build public awareness of climate andenvironmental justice and steps one can take in their community.
●Working in partnership with local community organizations and public healthorganizations to integrate climate change into joint action campaigns.

4.	AREA OF IMPACT FOUR:BUILDING GREEN COMMUNITIES

We work for a new community-led approach to building the neighborhoods,towns, and cities we call home. We work with businesses, faith groups, and local
communities to foster collaboration and be the change we want to see.
What could this look like for branches or US chapters in action?

•••● upporting ambitious local climate action plans that emphasize resilience
Sand smart growth.
Teaching municipalities how to include climate action in their development
plans.
●Equipping local communities with the knowledge they need to build theaction plans right for their circumstances and their lives.

5.	AREA OF IMPACT FIVE:
NATURE-BASED SOLUTIONSAs the danger of the climate crisis grows, our natural spaces are shrinking. Forests
sequester carbon and house biodiversity, making them an essential element oftackling the climate crisis and protecting life on Earth. We work to preserve andrebuild native ecosystems, educating communities and putting our hands directly
into the dirt.
What could this look like for branches or US chapters in action?

••••●Rebuilding coastal resiliency with native vegetation with Climate Reality
Leaders and the general public.
●Leading education campaigns on forest and soil health.
●Amplifying the voices of Indigenous communities and other land defenders.
●Advocating for policies that protect crucial ecosystems.

ADVOCACY ACTIONS
Choose where and how you want to make a difference. Below is a list of suggested advocacy
actions that you can take immediately to get you started on your journey as a Climate Reality
Leader – often in partnership with your local branch or US chapter. We’re here with the tools,
the training, and the network to help!

ADVOCATE

Contact a Decision-Maker about the Climate Crisis••••Call a decision-maker
Meet with a decision-maker
Send a letter or email to a decision-maker
Attend or speak at a public hearing.

ACTIVIST

Contact Peers about the Climate Crisis• Participate in a phone or text bank
• Canvas door to door
• Gather petitions• Send emails, letters, or postcards

CONTENT CREATOR

Write or Create Content about the Climate Crisis• Write a letter to the editor• Write an op-ed• Write an article or blog post
• Create a resource, graphic, video, or piece of art

COMMUNICATOR

Speak about the Climate Crisis• Appear in the media (TV, radio, podcast, etc.)• Participate in a social media campaign• Give a Climate Reality presentation• Speak at an event

ORGANIZER

Participate in an Event about the Climate Crisis• Plan or attend a chapter or branch meeting• Plan or attend an event (fundraiser, march, protest, etc.)• Plan or attend a volunteer activity (cleaned up trash, planted trees, etc.)• Participate in a coalition call or meeting

MENTOR

Provide Mentorship• Mentor at a Climate Reality Leadership Corps Training, in-person or virtually• Meet one-on-one with a Climate Reality Leader or prospective Leader• Recruit others to a Climate Reality effort (like attending a training, joining a chapter, or
participating in a US chapter or branch event)