Brands of the Mandom Group
Other businesses

13.0%

▲

Composition of net
sales by business

The Mandom Group concentrates its
operations in two cosmetics businesses̶
menʼs business and womenʼs business̶
through which it responds carefully with a

Womenʼs business

29.9%

Menʼs businessNet sales

57.0%¥67,047million

wide range of brands to meet consumer

Notes:
1. All figures are for the fiscal year
ended March 31, 2023
2. Does not total 100 due to rounding

demands.

Menʼs business▲▲Net sales (Millions of yen)
■ GATSBY ■ LÚCIDO ■ OtherBusiness offering a range of products including menʼs everyday

49,58047,38837,889grooming products as well as general fashion items, such as hairstyling, face care, and body care products

33,461

38,249YoY change UP

35,511＊

Target categories: Hair styling/hair coloring/scalp care/face care/body care

20192020(Year ended March 31) (Year ended March 31)

2021(Year ended March 31)

14.3%⬆

2022
2023(Year ended March 31) (Year ended March 31)* Calculated using the same criteria as the fiscal year ended March 31, 2022

Note: Beginning from the fiscal year ended March 31, 2019, some items that had been treated as expenses have been deducted from net sales at overseas consolidated
subsidiaries included in financial statements conforming to IFRS.
* From the fiscal year ended March 31, 2022, some items that had been treated as expenses have been deducted from net sales of the Japan segment in order to apply theAccounting Standard for Revenue Recognition (ASBJ Statement No. 29), etc.

Japan Overseas

Other overseas

Compositionof net sales byregion in 2023
(Year ended March 31)

IndonesiaJapan

This is a menʼs cosmetics brand that always offers stylishness
for the times. Rolling out horizontally across Asia as a core brandof the Mandom Group.

Japan Overseas

Other overseas

Compositionof net sales byregion in 2023
(Year ended March 31)

A “smart aging cosmetic brand” for the fashion andgrooming of middle-aged men 40 and up.

10Mandom Report 2023

Japan

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Overseas Development Regions (as of May 31, 2023)
Japan

Vietnam

China

India

GATSBYLÚCIDO

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●●Taiwan●●Hong Kong South Korea Malaysia Philippines Thailand●●About MandomMenʼs business

Womenʼs business

BifestaPIXYLÚCIDO-LPucelle

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●Value Creation Story

Womenʼs business

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▲

▲

Net sales (Millions of yen)
■ Bifesta ■ PIXY ■ LÚCIDO-L ■ Pucelle ■ Other

Business offering a range of products spanning everyday womenʼs22,433

25,974grooming and fashion items, including hair styling products, body care

18,783＊16,685

20,07817,890products, and products to bring a splash of color to the beauty lives ofYoY change UP

20.3%⬆

women, such as make-up and skin care items
2019
2020
(Year ended March 31) (Year ended March 31)

2021(Year ended March 31)

2022
2023
(Year ended March 31) (Year ended March 31)
Materiality

Target categories: Make-up/skin care/hair styling/hair coloring/hair treatment/body care

* Calculated using the same criteria as the fiscal year ended March 31, 2022

Note: Beginning from the fiscal year ended March 31, 2019, some items that had been treated as expenses have been deducted from net sales at overseas consolidated
subsidiaries included in financial statements conforming to IFRS.
* From the fiscal year ended March 31, 2022, some items that had been treated as expenses have been deducted from net sales of the Japan segment in order to apply theAccounting Standard for Revenue Recognition (ASBJ Statement No. 29), etc.

Japan Overseas

Overseas

Compositionof net sales byregion in 2023
(Year ended March 31)

Middle-Range Planning

Other overseas

Other overseas

JapanIndonesia

Compositionof net sales byregion in 2023
(Year ended March 31)

A brand with a wide range of products from

“Beautiful Skin Comes True,”skincare to makeup that pulls out the diverse beauty of Asian women.

it has fans in Japan and various other Asian countries.

Rolling out in Indonesia and certain other countries.

Japan Overseas

Performance for the Fiscal Year Ended March 31, 2022

As a brand with the concept ofOverseas
Other overseas

Other overseas

Compositionof net sales byregion in 2023
(Year ended March 31)

JapanIndonesia

Compositionof net sales byregion in 2023
(Year ended March 31)

We continually offer new hair beauty

A brand of fragrances and body care products for young women who

cosmetics of reliable quality,

seek a cosmopolitan, cool beauty style. Centered on fragrances,rolling them out across Japan and other Asian countries.

rolling out in Indonesia and certain other countries.

Mandom Report 2023

Company Information

Indonesia

11