Corporate Citizenship
Report2012

Creating Happiness and Harmony
in Our Communities

How to View This Report
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Contents
02

Editorial Policy

Top Commitment
Special Feature: Great East Japan05
Earthquake Recovery Support Efforts
05 Tohoku Recovery Efforts
03

Support Dreams FundContinuing to Protect our Communities
13
Together with Everyone
15 Corporate Philosophy
09

Jump to related documentationfrom within the text.

Lawson s Environmental Management
Lawson Environmental and Social
20
Activities Report
Lawson Stores: Environmental Protection
25
and Corporate Citizenship Activities
16

Link to Lawson's website

Link to an external website

With the Earth
Link to a section in this PDF

Reducing CO2 Emissions
26

Jump to a data page.
View environmental
data on Lawson's
Data website.

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01

Building Energy-Efficient Stores

Improve Logistics Efficiency
Eco-Friendly Containers and31
Packaging and Using Less
Energy-Conservation Efforts
Energy Conservation Efforts
33
Continue in FY 2012
Working with Customers for the Environment
29

Go to
Contents

34

CO2 Offset Program

36

Program to Reduce Plastic Shopping Bag Use

38

Program to Reduce Disposable Chopstick Use

40

Lawson Green FundClick an entry on this table of contents to jump to that
topic
To Create a Resource-Recycling Society
Reducing and Recycling Food
43
Thrown Away at Stores
Lawson Group Recycling Company Efforts
Lawson Okinawa, Inc. / Ninety-nine
Plus, Inc.
Lawson ATM Networks, Inc. / Lawson
49
HMV Entertainment, Inc.
48

With Communities
Lawson, Growing Together with theCommunity
50 Building Stores Tailored to the Community
Enriching the Community by Collaborating
54
with Local Authorities
Lawson as Lifestyle Infrastructure anda Community Lifeline
In Order to Protect the Community from Large57
Scale Natural Disasters
59 Delivering Convenience and Comfort Every Day
61

Contributing to Society through Shopping Points

Together with the Local Community
62

Support for Sports

63

Regional Beautification Efforts

For the Next Generation of Young People
Becoming a Favorite for Families
64
Raising Children
65 Helping Children Grow Up Healthy

With Everyone
Keeping Customers Satisﬁed
69

Efforts to Ensure Customer Satisfaction

Ensuring Customer Safety and Health
Efforts Focused on Safety, Security,73
and HealthTogether with Franchise Owners andStore Crews
79 Supporting Owners and Crews
Nurturing Employee Enthusiasm
Becoming an Easy Place to Work
Together with Our Business Partners
and Shareholders
Maintaining Fair Relations with Our
90
Business Partners
In Order to Properly Disclose
92
Information to All Shareholders
84

About Lawson
Lawson’s Organization

Corporate Governance and Internal
Control
95 Initiatives to Promote Compliance
Improvement of the Risk Control
96
System for a Speedier Response
98 Corporate Information
93

100 Comments of Third Parties

With Communities of the WorldTo Create Happiness and Harmony in67
Our Communities throughout the World

Environmental and Social Activities ReportEditorial Policy
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone

Editorial Policy
Lawson cares deeply about the health of our planet and local community life, and endeavors to contribute to both society and theenvironment in various ways based on its corporate philosophy of working for creating happiness and harmony in our communities .
This report ̶ our 14th ̶ presents our initiatives for working with and for society and the environment in three key parts focusing
respectively on the environment, local communities, and people. Each part contains special features and other information on the ways inwhich we are striving to help create a sustainable society, and on our relationship with our customers, franchise owners, store managers
and store crews (part-time and temporary workers), business partners and society as a whole,laid out in what we hope is an easy
readable format. The report also highlights the efforts to recover from the occurrence of the Great East Japan Earthquake in March 2011.
We sincerely hope that this report will help you to understand the ways in which we are working for the betterment of our society.
●Scope of Report
Scope: This report focuses on Lawson as a parent company, its franchise stores and specific affiliated companies, andincludes examples of the cooperative efforts of our business partners involved in logistics, manufacture of foodproducts and waste management.
Period: The primary period covered by this report is fiscal 2011 (March 1, 2011 through February 29, 2012), but informationon activities from previous fiscal years and fiscal 2012 has been included where appropriate.
Date of Issue: September 2012 (previous report: September 2011; next report: planned for August 2013)
Reference Guidelines: Environmental Reporting Guidelines (fiscal 2012 version, Japan s Ministry of the Environment)
Sustainability Reporting Guideline Version3.0 (GRI: Global Reporting Initiative)

About Lawson

Abridged Edition (A5 edition booklet)
A comic book style approach isused in explaining Lawson's CSR
activities to make them equallyaccessible to all.
Contact：

02

Go toContents

https://www.Lawson.co.jp/
inquiry/form900.php

Data
Data and Figures
Data sheets containing Lawson
Group environmental data areprovided on our website.

Environmental and Social Activities ReportTop Commitment

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson

We will continue to make efforts towards
realizing our corporate philosophy of“Creating Happiness and Harmony in Our
Communities”
Reaffirming the role of Lawson following the Great East Japan
Earthquake
Looking back at the past year, it was a year in which we thoroughlycommitted to our corporate philosophy of “Creating Happiness andHarmony in Our Communities” following the Great East Japan Earthquake
as well as a year which made us think deeply about the significance of ourpresence. Lawson’s mission in the disaster affected areas is to continue
business and continue delivering goods. We have reviewed our disaster
response manual and business continuity planning (BCP) based on thechallenges and reflections from our response to the earthquake.

“Support Dreams Fund”: Supporting the future of Tohoku andJapan
We believe that the power of young people responsible for the future isimportant for Japan to recover from this disaster. The “Support Dreams
Fund” is a scholarship system for high school students of three disasteraffected Tohoku prefectures who face difficulties attending school due
to economic reasons. This initiative was founded based on Lawson’s
desire for such young people to never give up and realize their dreams. In
addition to providing scholarships for up to seven years, Lawson will also
provide support such as mental care, etc. We wish to continue providing
assistance in the future together with our customers and suppliers andhumbly ask for your continued support.

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Contents
Environmental and Social Activities ReportTop Commitment

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson

Response to the power shortage and power
conservation
Lawson has always made efforts towards energy
conservation. In addition to the LED lighting already installed
in all stores, we are also introducing outdoor units for required
integrated cooling and air-conditioning. Furthermore, we haveconducted energy efficient store research in collaboration
with the Institute of Industrial Science, the University of Tokyoand have formulated electricity consumption reduction targets
with reference to the experiment data. We will continue our2011 efforts in 2012 where we aim to reduce our nationwide
electricity consumption by approximately 25% (compared to
FY 2010).

Entry into the power generation businessIn accordance with the renewable energy feed-in tariffs thatcame into effect in July 2012, Lawson will enter into the “power
generation business” and “business related to the buying
and selling of electricity”. Solar power generation systems
can be set up on the roofs of 2,000 stores without the needto search for new locations. Lawson wishes to help build asustainable society with challenges in producing electricity as
well as reducing the consumption of electricity.

To realize “whatever you want, whenever andwherever you need it” in Japan and worldwide
Lawson has been engaged in the handling of fresh food witha focus on fruit and vegetables, product development based04

on the purchase data analysis of multi-partner loyalty point
card program (Ponta) and development of store formats
tailored to the store location. In addition, by embarking on the
procurement of its own raw materials, Lawson will be able toprovide customers with high quality products at an affordable
price. Lawson realizes “whatever you want, whenever andwherever you need it” through the promotion of CRM*1 andSCM*2 based on card data analysis.
Lawson has also strengthened its number of storesoverseas. There is a growing demand for convenience storesin China and Southeast Asian countries as a result of theirgrowing national income and expanding middle class. We
will continue to expand in tandem with the region in the hopethat the people of those countries can say “I’m glad there is a
Lawson”.
Lawson will continue efforts to realize our corporate
philosophy of “Creating Happiness and Harmony in Our
Communities” both in Japan and abroad.
※1 Customer Relationship Management※2 Supply Chain Management

President and CEO, Lawson, Inc.

Takeshi Niinami

Go toContents
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson

Great East Japan Earthquake Recovery Support Efforts

The Great East Japan Earthquake took many precious lives with shaking and tsunami of unprecedented magnitude.
To help Japan recover from this disaster, the Lawson Group has been and continues to undertake a number of efforts.
The results of these actions are being put to good use in devising means to protect communities from future disasters.
The following are the Lawson Group's initiatives to aid in the recovery from the Great East Japan Earthquake.
Tohoku Recovery Efforts
Lawson's response immediately after the earthquake
From its response efforts to incessant disasters in the past following the Hanshin-Awaji Earthquake, Lawson has
developed extensive expertise in helping affected areas and continuing and restarting business. Documenting
this and making all employees aware of it has made us quick when it comes to that all-important first response.
Right after the earthquake, Lawson established its Emergency Response Headquarters, which oversaw a
number of activities including the shipment of food, household goods, and other relief supplies and the quick
reopening of stores forced to close. These efforts led to 80% of affected stores reopening on March 15th, fourdays after the earthquake. More than 90% had reopened by March 22, 11 days after. By quickly putting inplace a system for supplying products from around the country to Northeastern Japan, product shortages were
gradually alleviated.
◀100 headquarters employees

form a support team toquickly reopen stores

05

Go to
Contents▲ Emergency Response Headquarters
established right after the earthquake ▶Business goes on: just after the quake,

stores temporarily sold goods out front

VOICE

Staff Perspective
TohokuAdministration
Tohoku Lawson
OfficeManager

Keiichi Kimura
When the earthquake hit, we were unable to to
get information about situations at other stores
due to power and communications disruption.
Understanding from radio reports that thedisaster was far worse than had been planned
for and that it would be a long struggle, I put
in a request with corporate headquarters toquickly get the necessary goods and personnel.
My colleagues at corporate headquarters andaround the country rushed to one after anotherprovide support in the form of food and relief
supplies. Without everyone's s speedy support,
recovery would not have been as complete.

Japanese only
Great East Japan Earthquake Response Record

Our Own 3-11

Environmental and Social Activities ReportSpecial
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Tohoku Recovery Efforts

Getting life back to normal for those affected by opening or reopening temporary or closed stores
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

On the Pacific coast̶where the most damage was done̶Lawson opened temporary or
permanent stores in mostly areas where no other such stores were around with coordination
among the Tohoku Office, corporate headquarters, and the local government. Efforts werealso ongoing to reopen stores forced to close after taking catastrophic damage.
These efforts brought normalcy to affected areas, and many customers had words ofgratitude that the supports were fundamental in encouraging those on the path to recovery.

Temporary store openings (2011)

With the EarthWith Communities
With Everyone
About Lawson

06

Go to
Contents▲Rikuzen Takata Naruishi Store (April 21)▲Minami Sanriku M s Store (May 15)▲Yamadamachi Nagasaki Store (July 7)▲Otsuchi-cho Kiri-Kiri Store (July 19)▲Yamadamachi Osawa Store (July 21)▲Miyako Taro-Otobe Store (November 3)

VOICE

Staff Perspective

Tohoku Development
Coordinator
Tohoku Lawson Office

Jun Sawada
Our foremost concern was restoring
light to the affected areas. At the coreof our efforts was a sense of mission
to be of use to those affected inplaces where there were zero places
to get goods. I still remember how wesuccessfully opened those temporary
stores and received all those thankyou's from so many customers.

▲Kamaishi Unosumai-cho Store (November 11)

Environmental and Social Activities ReportSpecial
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Tohoku Recovery Efforts
Getting life back to normal for those affected by opening or reopening temporary or closed stores
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth

VOICE

Owner Perspective
Lawson Takada Takekoma Store(Iwate Prefecture)▼Current store exterior

Owner

Fukiko Sasaki (center)
Repairs were completed on August 2, 2011 at a time when the community had been almost
entirely wiped out by the tsunami. What made me happiest of all were the conversations ourcustomers could have: "I was waiting for you!", "are you OK?", "I'll be coming again", etc. Many
volunteers visited the store, which people also used to call taxies and exchange information.

▲Outside the store, just after the quake

VOICE

With Communities◀Disastersurvival kit(radios,
flashlights, etc.)

Lawson Kesennuma Minatomachi
Store (Miyagi Prefecture)

With Everyone

Owner

About Lawson

Tomoyuki Kumagai (right)
The first thing I did was get all the customers out of the store and escape when theearthquake hit. The store was a shambles, with only one section still standing. However,headquarters was quick to send help and I worked at another store until we were able
to reopen this one in September. I am so glad we are part of the Lawson chain.

▲Emergency supplies bag

Being close to the ocean, we had placed emergency supplies
in an easy to find location since before the earthquake andhad done drills to practice quickly getting them out

VOICE▼Solar power system

Lawson Minamisanriku Iriya Store(Miyagi Prefecture)
Owner

Toshiyuki Sato (right)

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To help all ages of customers living in temporary housing, we make up foodpacks for families and for the elderly and ensure we stock the products theyneed. As an eco-friendly store, we learn through trial and error. We aim tobecome a store ready for any disaster as we continue to satisfy customer needs.

▲Fast food packs
We also have large packs forfamilies

Click here for more details

P28 Eco-Friendly Store

Environmental and Social Activities ReportSpecial
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Tohoku Recovery Efforts

Aiding recovery with products that use local specialties from affected areas
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson

Lawson developed and sold products that use materials supplied by producers in affected areas
to help with recovery in these regions. We also donated a part of the proceeds from the sale ofthese items to the Support Dreams Fund, a Great East Japan Earthquake scholarship program.

Premium Mouikko Strawberry Roll Cake

*1 "Mouikko" strawberries are a new type of strawberry produced exclusively in
Miyagi Prefecture.
With their large size and good balance
between sugar content and acidity, they are so▶ Yamamoto Strawberry
named because of the unconscious tendency to
Farm's Mouikko
keep reaching for "mouikko (one more)"
strawberries

Go toContents

Staff Perspective
Tohoku Merchandizing
Department
Tohoku Lawson OfficeSenior Merchandiser

We launched the "Premium Mouikko (OneMore) Strawberry Roll Cake" dessert thatuses "Mouikko"strawberries from the townof Yamamoto in Miyagi Prefecture, an area
heavily affected by the tsunami, on May 22,
2012. It was sold at all 166 Lawson storesin the prefecture (with the exception of
LAWSON STORE100, as of the end of March, 2012).

Sanriku Seaweed Rice Balls

08

VOICE

These seaweed rice balls let you taste the texture and flavor of the leaves
and stalks of Sanriku seaweed, and went on sale in thesix prefectures throughout the Tohoku region on June
26, 2012 (and will continue until ingredients run out).
Fishermen and food processors affected by theearthquake supply the seaweed, all newly harvested
after the earthquake.
▲Seaweed harvesting

Kimikazu Taguchi
Mouikko Strawberries, an original type ofstrawberry from Miyagi Prefecture and an
ingredient in Premium Mouikko Strawberry
Roll Cakes, are harvested at the Yamamoto
Strawberry Farm established by four strawberry
farmers in the earthquake-damaged town of
Yamamoto in Miyagi Prefecture. Seaweed
used in Sanriku Seaweed Rice Balls is newly
harvested seaweed gathered by earthquakeaffected fishermen in donated boats. The
seaweed is processed and prepared to be usedin the rice balls at a factory that quickly restarted
production following the earthquake despite
flooding and leaks caused by the tsunami.
I am very happy to have been able tohelp affected producers, act as a bridge with
consumers, and donate to the Support Dreams
Fund.

▲Seaweed processing

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Support Dreams Fund
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson

Support Dreams
Fund donationincluded products,
developed together
with students
from Kanaashi
Agricultural HighSchool in Akita
Prefecture.

The Lawson Group is supported by the many high school students it employs part-time. This is why
we want to help high school students unable to advance into higher education for economic reasonscaused by the Great East Japan Earthquake, and why we hope they will never give up on their dreams.
It was with this desire that we established the Support Dreams Fund.
【Fund Overview】

This fund provides aid to high school students in
Iwate, Miyagi, and Fukushima prefectures who wereparticularly hard hit by the earthquake. The fundprovides 30,000 yen per month (with no repayment obligation) per person to 1,097 scholarshipstudents decided by review from among 2,400 applicants. Students receive aid for up to sevenyears or until they find employment. The fund provides mental health care support and finds
work for recipients, in addition to running support programs that include inviting recipients tolectures sponsored by the Support Dreams Fund.
To the 1,292 applicants who were unable to receive aid, the fund provided a one-time
grant of 30,000 yen and a 6,000 yen prepaid card usable at any LAWSON STORE nationwide.
*We are no longer accepting applications.

【Working Capital for the Fund】▲Zennou Pancake

09

The Support Dreams Fund aids the young people that will lead Tohoku's future

Go toContents

In addition to donations from customers and suppliers, the fund is supported byother sources including contributions from Lawson. We are also selling "donationincluded products", for which a portion of the proceeds are donated. People canalso make donations online through the specially-designed Support Dreams Fundwebsite. The total amount donated as of February 29, 2012 was 550 million yen.
To the Support Dreams Fund website

Japanese only

Support Dreams Fund Major Events
2011

March - Great East Japan Earthquake occurs
April - Support Dreams Fund establishedMay - Fundraising activities at storesnationwide (until August)
July - Fund advertised
September - 1,097 fund recipients decided(2,400 total applicants)
October - First grant given (120,000 yen for
the 4 months from Sep. - Dec.)
December - Lawson Group internal
fundraising begins(salary deduction program)
2012
February - "Support Dreams Fund Special
Lecture and Concert 2012" held in
Sendai City (about 700 participants)
March - In-store fundraising conducted at
Lawson stores nationwide
April - Aid recipient renewal procedures
conducted
May - Payment of aid
begun to scheduled
recipients (new highschool students who
applied as third-year
junior high school
students)▶In-store donation box

Environmental and Social Activities ReportSpecial
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Support Dreams Fund

1,097 Thank You from Aid Recipients
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Here are some of the thank you messages* we received from recipients of aid through the Support Dreams Fund, a source of hope for Tohoku's future.
*From the Support Dreams Fund website● I am currently living in temporary housing because● I have no place to live and life is hard. Every day was

my home was washed away in the tsunami. I am
keeping my chin up and chasing the dream I have
had since childhood. Thank you, everyone, for the
support that has given me hope to go on.
1st-year high school student

full of anxiety, but thanks to everyone's donations, I
am now able to forget these daily anxieties.
3rd-year high school student● Thanks to everybody's donations, I was able to holdonto my dream and find hope the earthquake had
caused to fade. Thank you.
1st-year high school student

With the EarthWith Communities
With Everyone● The nuclear accident caused by the earthquake has my family andI taking refuge outside the prefecture. I had given up on pursuing
higher education, but changed my thinking after receiving this aid.
Being good at Shogi, I plan to improve my game when I go touniversity and use Shogi to reinvigorate my hometown.
2nd-year high school student

About Lawson

Lawson Group Employee Fundraising
Lawson Group executives, full-time employees, and contract employees were asked to help with the
Support Dreams Fund and had their donations deducted from their salaries beginning in February, 2012.
CVS Strategy, Corporate Planning Office

Makiko Izumitani

10

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Contents

I went through the Hanshin-Awaji Earthquake
in my first year of high school. Though I was
not seriously affected, many of my friends
were. The earthquake prevented a numberof them from going on to higher education. I am sure there aremany such students this time around. I hope to be of somehelp to these people in getting them on the path they want tofollow. May all of you follow your dreams.

West Kanto KC, BPR Office

Miho Tsuchida
Though news about affected areas andvolunteer numbers are apparently droppingoff, on the ground there are still many
unresolved issues̶I truly feel the road torecovery will be long. The important thing is to first know this.
Even if we can't provide much, we can still provide something.
Through the Support Dreams Fund, I hope to be able tohelp aid recipients smile again.

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Support Dreams Fund
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth

Support Program Phase 1"Support Dreams Fund Special Lecture and Concert 2012" held in Sendai CityOn February 19, 2012 in Sendai City we held the Support Dreams Fund Special Lecture and Concert 2012, to which
we invited around 700 high school students from Iwate, Miyazaki, and Fukushima Prefectures, all areas affected by theearthquake. Participants heard talks from music producer Takeshi Kobayashi, singer Yo Hitoto, Lawson President and
CEO Takeshi Niinami, and Senior Executive Vice President Genichi Tamatsuka. The speakers reflected back on theirschool days, talking about the dreams they had and how they spent their days, while providing a response to "TheTroubles that High Schoolers Face" as presented by 4 aid recipients that took the podium. During the small concert in
the second part of the event, participants listened to Yo Hitoto's powerful, beautiful voice resound throughout the venue.

Impressions from ParticipantsWith Communities
With Everyone
About Lawson● Hearing professional business managers and musicians● I wanted to help in some way after the

speak was highly instructive for my future career path.

earthquake but did not know how. I
am thankful the company provided thisopportunity.

● "To keep others from feeling anxious, those at the top

must not show their own anxiety" really stuck with me.
As those who will be leading our local communities, I
hope to emulate this in the future.
● I hope to work as a public health nurse in my city.

The earthquake had me thinking about giving thatup, but the encouraging words made me set a
goal for myself and my community.
● I hope to learn various foreign languages and interact with many

▲Support Dreams Fund

Special Lecture and Concert
2012

11

Impressions from Lawson Employees Who Volunteered● Hearing those affected by the earthquake

talk, I realized that those of us still living
normal lives must be grateful. I learned alot from these high school students.
● These words struck me deeply: "Thatyou have held this event makes me feelthat we have not been forgotten about".

foreign cultures to become a person who can be a bridge between
Japan and the world and bring new ways of life to Kesennuma.

Go toContents
Environmental and Social Activities ReportSpecial
Feature Great East Japan Earthquake Recovery Support Efforts

Support Dreams FundThe first graduates of the Support Dreams Fund are working hard!
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

48 of the 283 aid recipients who were 3rd-year high school students when they began receiving aid joined theworkforce in 2012. For about seven months, these individuals put to good use the donations received from everyone.
We hope they continue to overcome their many difficulties and keep striving to see their dreams come true.

Messages from Newly-Employed Aid Recipients - Spring 2012 (From the Lawson PR Blog)
Thank you for the Support Dreams Fund.
Chasing my dream, I have begun working
on a large fishing boat. I used the aid
money to commute to school because
the disaster forced me to move far away.

My house, uniforms, and all our possessions were washed away in the tsunami, but
the Support Dreams Fund let me graduate from high school and get a job. Now I
can go from living on the support of others to providing that support myself to thosein need. Thank you so much. I will continue to hold onto and pursue my dreams.

With the EarthWith Communities
With Everyone
About Lawson

Thank you for the financial help. It has allowed me to get ajob, where I am now working hard. My next goal is to help
with the recovery of Fukushima Prefecture. Thank you - I
am so grateful.
Thanks to the Fund, I received my Junior Meister Gold* certificationand have begun working at the company of my choice. A thank you
to everyone who donated. Next, my little brother will be moving
away from Kesennuma to go to high school in Sendai to follow his
dream. I hope he will proceed as I did through the Support Dreams
Fund. May it let him work as hard as I did.

12

Thanks to the Fund, I was able to graduate
from high school. It made me confident I
could get a job in the future, which mademe so happy. I have begun working towards
my dream of becoming a pastry chef, and it
is all thanks to the Fund. Thank you.

I needed to have a driver's license to get my job, and theaid money let me go to driving school. I got the license
and began working in April. Now I remember to always
be grateful and am giving 100% at work. Thank you.

Go toContents

The tsunami had washed away ourhouse, and certain family issues anda lack of finances were making life
difficult. But with the Support Dreams
Fund aid, I was able to graduatehigh school
and get thedesk job I
had wanted.
Thank you somuch.

*The Junior Meister Acknowledgment Program
A program that evaluates the knowledge, technological acumen, and skills that high school students who
attend technical high schools or colleges around the country have developed through acquiring national
certifications and passing official exams. Especially capable students receive the gold certification.

The Fund helped me successfully
graduate. Now I have found a job
at a local construction company
and will be working hard to
help with therecovery.
Thank you somuch.

Japanese only

The first graduates of the Support Dreams Fund are working hard
Environmental and Social Activities ReportSpecial
Feature Great East Japan Earthquake Recovery Support Efforts

Continuing to Protect our Communities Together with Everyone
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth

Applying it All to Future Disaster Response: Learning from Disasters and Fostering Peace of Mind
Putting to work in disaster control lessons learned from past disasters
Based on what we have learned through and new issues that have arisen from responding
to the earthquake, we will be reevaluating our methods of responding to future disasters
and continually improving our disaster prevention measures and disaster response manual.
■ 3 points to check and apply to disaster control① Is store equipment prepared for a disaster?
② Is a manual or set of rules in place for the proper action to take in an emergency?
③ Are emergency drills being done?

These three points are checked and used to reevaluate and improve disaster
control manuals and create systems for continuing business amid disaster.

With Communities
With Everyone
About Lawson■ Improving disaster awareness and driving adoption of disaster survival supplies▲Disaster Survival

Card

Through means such as handing out "Disaster Survival
Cards" at all stores to help in confirming and reporting
personal safety in a disaster, Lawson is working to
improve awareness on an individual level.
Lawson also equips stores with disaster survival
kits that contain everything needed in a disaster,▲Earthquake &including an earthquake and tsunami early warning machine. Tsunami Early

Go toContents

Staff Perspective
Compliance &Risk Management
OfficeGeneral Manager

Koichi Yoshida
A variety of measures are covered in the
BCP Guideline, Disaster Control Manual,and other such documents. For the Great
East Japan Earthquake of March 11th, aswell, though we had a guideline and otherdocuments detailing measures that could
have been taken, nobody in Emergency
Response Headquarters realized this. If
more initiative had been shown in carryingout these measures, I think we could have
put a little less burden on the stores. In
future, we will be revising these manuals andother documents and undertaking the drills
and education we believe are necessary.

Warning Machine■ Working with government, corporations, NPOs and others to stand up to disasters

13

VOICE

New issues have arisen with this earthquake in areas such as the need for support for those unable to return
home, measures to address fuel shortages, and support for those living in shelters or temporary housing. To
address these issues, we are coordinating with the government, corporations, NPOs and other organizations.

▲Disaster survival

kit for store use

Environmental and Social Activities ReportSpecial
Feature Great East Japan Earthquake Recovery Support Efforts

Continuing to Protect our Communities Together with Everyone

Future Disaster Response Efforts and Systems: A Disaster-Proof Organization and Manual Creation
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Tohoku Recovery Efforts
Support Dreams FundContinuing to Protect our Communities Together with Everyone
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson

Aiming to be a disaster-proof lifeline for communities
To continue being a lifeline for communities, Lawson will continue to stay open for business as long as
possible even during disasters to provide customers with the products and information their lives require.
■ For a stronger Lawson that can stay open forbusiness when large disasters strike
By staying open for business when disasters strike, we aim to be of
support to people's lives and communities. To this end, we regularly
reevaluate our BCP (business continuity plan) guidelines, update themwith estimations of damage resulting from subduction zone earthquakes
and nuclear power station disasters, and create contingency-readysystems. All Lawson employees conduct disaster control drills threetimes a year to be clear on the code of conduct in an emergency.
Lawson will continue to strive to improve its ability to continue businessin emergencies and be a company that can quickly and appropriately
respond to a variety of crises as we improve our disaster control efforts.

System for improving business continuity capability●

Organizational Climate Tuned to Crisis Control
A company that knows the importance of crisis control and continually works to improve it

Business continuity capability Keep important operations going and continue business.
ExecuteOrganize

SkillsPreliminary Measures

Action Plan

Preliminary Measures

Take preventive anddisaster mitigation
measures

System implementation
and role assignment
Codes of conduct andprocedures

Improve crisis control
capability of people andorganizations throughdrillsManual revisions
BCP redrafting

Training and seminars
Skill improvement■BCAO Award 2011 received

Recognize for its "disaster prevention and BCP initiatives" employed in the continuationof business in affected areas and restoration of business through temporary stores during
the Great East Japan Earthquake, Lawson was awarded the prestigious BCAO Award
2011 as determined by the nonprofit Business Continuity Advancement Organization.

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Go to
Contents▲Certificate of the BCAO Award

Lawson has signed agreements with local governments throughout Japan to provide goods and give support topeople unable to return home when disasters occur.
Disaster agreements Japanese only
Click here for the latest information
Environmental and Social Activities ReportCorporate Philosophy
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth

Corporate Philosophy of Lawson Group

Creating Happiness and Harmony in Our Communities
Corporate Conduct Charter

With Communities
With Everyone
About Lawson

15

All Corporate activities of the Lawson Group are done to achieve the aims of the Lawson Group Corporate Philosophy.
All policies, including the Corporate Conduct Charter, indicate at the beginning the overall direction for those policies andpoints to be aware of when conducting corporate activities aimed at realizing the Lawson Group Corporate Philosophy.

Go toContents

1. Basic Declaration

2. Basic Stance

We*1 believe that fulfilling our corporate social
responsibilities while responding to the requests
of Lawson Group*2 stakeholders will lead tothe enhanced corporate value of the Lawson
Group. With a solid understanding of theCharter s contents, we pledge to always act
sincerely and considerately with a high sense of
corporate ethics while adhering to all laws.

1. We shall act with consideration toward all customers.

*1. We refers to all directors, officers, regular
employees, temporary employees anddispatched employees of the Lawson Group(hereafter regular employees, temporary
employees and dispatched employees arecollectively referred to as employees. ).
*2. The Lawson Group refers to Lawson,
Inc. and companies within the scope of
consolidation.

2. We shall support Lawson franchise stores, which
represent our largest partner.
3. We shall conduct fair and transparent business
transactions with every business partner.
4. We shall create a friendly workplace environment for all employees.
5. We shall disclose necessary information to all shareholders and investors.
6. We shall take an active approach to environmental protection and proactively
carry out social contribution activities as a member of the local community.
7. We shall maintain no ties with anti-social organizations and maintainhealthy and proper relations with elected officials and public employee.
8. We shall adhere to internal regulations and various rules
while undertaking our daily work to ensure that we do not
lose any valuable assets of the Lawson Group.
Environmental and Social Activities ReportLawson’s Environmental Management
Lawson Group Environmental Policy
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Lawson Group Environmental Policy
Our Environmental Policy constitutes the basis and driving force for our environmental
protection and social contribution activities. By applying this Environmental Policy to our business activities,
we seek to help leave the Earth in a healthy state for future generations.
Lawson Group Environmental Policy
Our Commitment

With the Earth

To sustain the blessings of the earth for future generations, the Lawson Group will consider theenvironment in every aspect of our business activities and strive to achieve sustainable development andcoexistence with local communities.

With Communities
With Everyone
About Lawson

Our Principles
1.Creation of a low-carbon society

4.Continuous improvements

To prevent global warming, we will work on conserving energy andresources and reducing waste in our business activities.

We will strive to preserve the environment by utilizing ourenvironmental management systems to make continuous
improvements, which will be measured against objectives andtargets.

2.Considerations in the development of products and services
We will give proper consideration to the effect on the naturalenvironment and local communities at every stage in the cycle ofproducts and services, from procurement of raw materials,
through to sales and disposal.

16

5.Observing laws and regulations
We will observe laws and internal rules relating to environmental
preservation activities.

3.Active participation in social contribution activities

6.Promotion of communication

We will actively participate in social contribution activities, getting
involved as a member of local communities in efforts to promote
greenery and beautification of local areas, and other initiatives.

We will foster greater awareness about environmental preservationby promoting education, and will also promote communication withstakeholders.
June 2010

Go toContents
Environmental and Social Activities ReportLawson s Environmental Management
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson

For a sustainable society
Lawson is taking two key approaches to environmental management. ●Lawson's Environmental Management
One is our environmental preservation activities. In particular, we
Realizing
have established voluntary action goals to reduce CO2 emissionsa Sustainable
resulting from our business activities and are working towards their
Societyachievement. One other is our dedication to supporting our customers'
environmental conservation and societal contribution activities. ThroughOur own
environmental
Activities conducted
these two approaches, we are working as one with our customers to preservation
activities
with customers
Promote energy
help create a sustainable society.
Proposeways to preserve
conservation
the environment andand reduced waste
contributeto society
Electricity consumption by our stores accounts for 85.0% of ourand resource usage
in daily life
total annual CO2 emissions of about 700,000 t- CO2.The voluntarytarget was to reduce CO 2 emissions by 10 percent per store●FY2011 CO2 Emission Breakdown
compared to the fiscal 2006 levels based on electricity consumption by
Gasoline
fiscal 2012. This amounts to a yearly reduction of about 60,000 tons in (company vehicles)
Natural gas
0.8%
emissions compared with fiscal 2006.
(delivery trucks)
Diesel oil●

Reduce CO2 emissions by
10 percent per store
compared to the fiscal
2006 levels based onelectricity consumption.

17

Reaching the target

By FY2012...

Utilize the environmental management
system to monitor and drive progress.
Act

Plan

Environmental
management system
ISO14001
Check

0.1%

(delivery trucks)
9.5%

CO2 Emissions Voluntary Reduction Target

Do

Total

698,202
t-CO2

Plastic andother waste(incineration)
4.4%
Water
0.2%

Electricity*
85.0%
Note: CO2 emissions from electricity consumption were calculated based on
fiscal 2010's emission coefficient of 3.72 t-CO2/10,000 kWh.

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Environmental and Social Activities ReportLawson s Environmental Management
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth

ISO14001
In order to promote environment-friendly business activities, we use an ISO14001 environmental management system to monitor progress andimplement a Plan-Do-Check-Act (PDCA) cycle. Company sections and group companies strive to reduce environmental impacts from their corebusiness by setting their own targets for energy saving and other environmental objectives. In addition to annual in-house environmental audits,
we use the auditing services of the Japan Quality Assurance Organization to monitor the progress status of our initiatives.
●

Organization Chart of Environmental Management System (as of September 1, 2012)

Organizations Affected

ISO14001 CoverageWith Communities

Top Management

Compliance & Risk Management OfficeEnvironmental Management Representative
Environment/CSR Subcommittee

About Lawson

OS/CS Office

Regional Offices
Support Division

Merchandizing &Logistics Division

BPR Office

CVS Operating GroupSCM Innovation
OfficeInformation
Systems OfficeFranchisee
Support Office

Quality Control
OfficeCorporate
Planning Office

Management Owner
Promotion Division

Finance andAccounting Office

Human Resources
OfficeCRM Promotion
OfficeCorporate
Communications OfficeInternal Audit
OfficeNew BusinessInitiative Division

Healthcare
DivisionInternational Group

Environment & Social Contribution OfficeEntertainment &e-Commerce Group
Marketing Office

Offices and Branches Nationwide
Lawson Okinawa, Inc.・Lawson Toyama, Inc.
Collaboration/Cooperation●Consolidated subsidiaries(Outside the scope of the ISO)

Ninety-nine Plus, Inc. Lawson HMV Entertainment, Inc. Lawson ATM Networks, Inc.
Chongqing Lawson, Inc. BestPractice, Inc. Dalian Lawson, Inc. Shanghai Hualian Lawson, Inc. etc.

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Contents

Guidance/
AssistanceFranchise Stores (franchise owners, store managers, store crews)

With Everyone

Environment/CSR Subcommittee
Held: Every other month
Members: Total of 37 people
from the 19 divisions at
corporate headquarters,
stations, 8 offices, and 3
affiliated Companies(Administrative office)Franchisee Support Station
Environment and Society
Contribution Office
Agenda：① Managing progress withenvironmental goals②Store guidance and support③Internal audits and responding
to external reviews④Promoting environmental education

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson

Environmental Education
The Lawson Group, in its effort to enhance the awareness of environmental conservation,
educates its employees, franchise owners, store managers, and store crews. For theheadquarters and franchise home office employees, training is given to new employees andnewly-appointed Merchandise Developers, or Assistant Merchandise Developers (AMDs).
Moreover, general environmental training via e-learning is given annually to all the employees.
Every other month, the Environment/CSR Subcommittee convenes with the participationof environmental initiative promotion personnel from each department to confirm the state ofprogress towards environmental targets and share environment-related knowledge.
Since FY 2012, to broaden these individuals' knowledge of the environment, we areencouraging them to take the Certification Test for Environmental Specialists (Eco Test).
●

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Go to
Contents▲New employee training

Environmental Education
Target

MethodFrequency

Content

Owners, store managers,crew

Training at the time of new store
openings and other opportunities, internal
newsletters, environmental reports, etc.

Once a monthor moreSharing of information concerning environmental
preservation and social contribution activities
related to the store

Headquarters andfranchise home office
employees

New employee training, training for those
appointed to new positions, , generalenvironmental issues training (e-learning,self-study), internal newsletters

Once a year or
more

Sharing of environmental preservation and social
contribution activities information related toLawson Group business activities and promoting
observance of environmental laws and regulations

Subsidiaries & Affiliates

General environmental issues training(lectures, e-learning, self-study)

Once a year or
more

Sharing of environmental preservation and social
contribution activities information related toLawson Group business activities and promoting
observance of environmental laws and regulations

Environmental initiative
promotion personnel

Environment/CSR Subcommittee,
Eco Test

Sharing of environmental preservation and social contribution
Six times a year activities information related to Lawson Group businessor moreactivities, observing environmental laws and regulations, andacquiring knowledge of general environmental issues
Environmental and Social Activities ReportLawson Environmental and Social Activities Report
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Environmental Activities: Targets and Results

Item

SavingenergyWith Everyone

Achievement Levels: Quantitative assessment: 100%:○, 70% or more:△, Less than 70%:×Qualitative assessment: Implementation completed:○,I:Implementation in progress: △, Not
implemented: ×

FY2011 Environmental Activities Results

With the EarthWith Communities*1

About Lawson

ActionTargets

Achieveme

Implement energy conservation measures at 100% of new stores.
①LED lighting or automated lighting adjustment systems②Combined refrigeration and air conditioning systems③ Energy efficient signs
Reduce power usage for store ④Toilet sensors
air conditioners, refrigerators,
Implement energy conservation measures at existing stores.
and lighting equipment①Replace freezers.
②Replace air conditioners.
③Install condensation prevention heater control units.
④Install LED lighting[Delivery trucks] Promote eco- Reduced per store CO2 emissions by 18%
driving at shipping centerscompared with FY2007 to 7,450 kg-CO2.
[Company cars] Reduce CO 2
Improved company car fuel efficiency byemissions through eco- and
2% compared with FY2010
safe-driving initiatives
Promote companywide mitigationof global warming(reduction of Create energy efficient stores.
CO2 emissions)

Implemented the following four power-saving measures at all new stores①LED lighting or automated lighting adjustment systems②Combined refrigeration and air conditioning ssysystem③Energy eficient signs④Toilet sensors
Implemented the following four power-saving measures at all existing stores①Replaced freezers. 111.6%②Replaced air conditioners. 108.1%③Installed condensation prevention heater control units. 118.4%④LED lighting 100.0%
Reduced per store CO 2 emissions by 21.3%
compared with FY2007 to 7,148kg
Improved company car fuel efficiency by 0% compared with FY2010.
[Next Step]
Promote reduction of CO2 emissions from current vehicles being driven for longer
Advertise for a support program aimed at doing more experiments to develop artificial intelligence[Next Step]①Budget for expansion experiments for next fiscal year
②Begin discussion on the ZES (zero energy store) concept

Achievement
Levels*1

○

○
○
×
△

FY2012 Environmental Activities Results
Item

ActionReduce CO2 by adopting energy-saving equipment

Savingenergy20

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Targets[New stores]
Adopt energy-saving equipment for targeted stores①Adopt LED lighting or automatic light dimmer systems②Adopt energy-saving outdoor units for integrated cooling and air-conditioning③Adopt energy-saving signboards[Existing stores]
Adopt energy-saving equipment for targeted stores①Replace freezers. ②Replace air conditioners. ③Install condensation prevention heater control units.

Reduce delivery trucks CO2 emissions by promoting eco
CO2 emissions per store: Achieve22% reduction compared with fiscal 2007
driving at shipping centers
Use packaging materials that reduce environmental impact
Focus on using new eco-friendly packaging materials■ Reduce usage of petroleum-based plastics ■ Use non-petroleum-based plastics
Adopt energy-saving equipment for fast food production
Adopt new energy-saving friers

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Environmental Activities: Targets and Results

*2

Item

ActionTarg

Achieveme①Expand the areas where points are awarded①Get more areas to adopt the bring-your-own-bag point

for saying no to plastic shopping bags.

program: currently on hold due to the earthquake②Promote the use of bring-your-own bags and chopsticks
and chopsticks 50,000 bring-your-own bags ：Bring-your-own bags total = 2.71 million; bring your own chopsticks total= 53,000
and 300 bring-your-own chopsticks Weight of Plastic shopping bag weight per person = 2.15 gplastic shopping bags used per customer 2g Percentage of customers receiving plastic shopping bags: 76.3% (0.3% increase on FY 2010)*2【Next Step】(3% reduction in the plastic shopping①Active participation in local government campaigns to cut down on plastic shopping bag usage
bag handout rate compared with fiscal②Improve the disposal shopping bag reduction point program and prepare to roll out to more areas
2010=73.0%).
①②Continue to make containers and soft
Reduce CO2 emissions from thepackaging thinnerincineration of containers and packaging ③Continue to spur adoption of non-petroleumbased plastics
by 10% compared with FY2006.
Reduced CO2 emissions by 25.8% compared to FY 2006
①Use materials in compliance with display①Use sales promotional materials in compliance with display standards
standards for sales promotional materials ②
Observe regulations concerning the disposal of promotional material②Verified waste volumes and observed disposal regulations
Changed goals due to large possibility of preparedfoods increasing the amount of oil used.
50% reduction in the amount of use in 【Next Step】
the stores working to achieve this target.
Discuss reducing fryer power usage and reducing
amounts of oil used by improving cooking oil quality.

Achievement
Levels*1②Promote the use of one's own shopping bag

Reduce plastic shopping bag
and disposal chopstick use.

With Communities
Savingresources

About Lawson

Achievement Levels: Quantitative assessment: 100%:○, 70% or more: △, Less than 70%: ×Qualitativeassessment: Implementation completed: ○, Implementation in progress: △, Not
implemented: ×Includes area franchise stores in Japan.

FY2011 Environmental Activities Results

With the EarthWith Everyone*1①Reduce packaging weight.
②Promote the reduction of materials used.
③ Reduce CO 2 generated from burning

packaging by adopting non-petroleum-based
packaging material (paper, green plastic, etc.)

Observe sales promotional materials display
standards and appropriately manage industrial waste
Reduce the amount of use of
cooking oil for fast food

×

○
○
̶

FY2012 Environmental Targets
Item

Action①Efficiently use promotional materials②Appropriately manage industrial waste

Savingresources

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Reduce CO2 produced when burning packaging materials byencouraging the usage of less packaging
Streamline business and reduce paper media by partially digitizing
operations
Promote coordination among regional offices, branches, and local
governments regarding reducing disposable plastic shopping bag usage

Targets①Develop materials based on advertising display standards. Thenorder the appropriate amount of materials②Check disposal volumes and comply with disposal laws.

Reduced CO2 produced from burning packaging materials by 12%compared to FY 2006
①Reduce paper version of daily sales reports②Reduce paper media by digitizing①Bring the disposable shopping bag reduction point program to more areas②Develop a new kind of reusable bag

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone

Environmental Activities: Targets and Results*1*2

Achievement Levels: Quantitative assessment: 100%:○, 70% or more: △, Less than 70%: ×Qualitativeassessment: Implementation completed: ○, Implementation in progress: △, Not
implemented: ×Includes stores in Japan (Except food recycling ratio, etc.)

FY2011 Environmental Activities Results
Item

Reducing
waste
Contributing
to localcommunities

ActionTargets

Promotion
Mitigate global warming together Promote CO2 Offset program
andwith customers
CO2 Offset in: 1,000 tons
enlightenment

About Lawson

Achieve

Achieve food recycling ratio of 30.5%(Increase at least 8 percentage points
Promote food recycling
compared with FY2007)①Additional stores recycling waste oil: 8,650②Additional stores recycling foods: 1,500①Conduct 100 afforestation projects
Promote social contribution ②Participate in forestry volunteer
activities in the Lawson Group
programs Increase 120% on FY 2010
③Promote the Lawson Green Fund

Food recycling ratio 47.6%①Waste oil recycling: 8,731 stores (group total:
9,142 stores)*2②food recycling 1,575 stores (group total: 2,012 stores)③Heat recovery 145 stores (group total: 145 stores)①Conduct 106 afforestation projects②Participation: 152% (franchise store
employees, headquarters employees, etc.)③Currently on hold due to the Great East Japan Earthquake
CO2 Offset volume 691 tons
Total 16,919 tons
【Next Step】①Continue to roll out products with attached emissions credits②Develop new products with attached CO2 emissions credits

Achievement
Levels*1○○
×

FY2012 Environmental Targets
Item

Reducing
waste

ActionIncrease food recycling ratio.
(Food Recycling Law)

Contributing Conduct community contribution efforts
to localcommunities Conduct community contribution efforts
Conduct environmental efforts throughout the entire Lawson

Promotion Group based on ISO14001
andenlightenment Promote CO2 Offset program

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Targets
Achieve food recycling ratio of 32.5% (Increase at least 10
percentage points compared with FY2007)①Waste oil recycling: 8,800stores(group total: 9,150 stores)*2②Stores promoting food recycling: 1,600 (group total: 2,050)
Lawson Green Fund: Promote participation in forest volunteer
activities ; a 110%+ increase on FY 2011
Manage store fundraising efforts, including the Lawson Green
Fund
Meet more than 90% of departmental ISO objectives and goals
Offset 3,000 tons of CO2①Discuss a new CO2 offset plan
②Sell new products with attached CO2 emissions credits

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone

Environmental Conservation Costs (Main Investments and Expenses Based on the Environmental Accounting Guidelines of the Ministry of the Environment)
Period: March 1, 2011 - Feb. 29, 2012／Lawson headquarters and franchise stores*1
Categories（1）
Businessarea costs

Main Activities(1)-I. Global environmental conservation costs Introduction of energy efficient equipment: CO2 Offset program(1)-II. Resource recycling costs

9,759,370

Expenses

Benefits

101,678 CO2 reduction

Waste-related expenses*2

04,591,124 Legal compliance（2）
Upstream/downstream costs

Costs related to the Container andPackaging Recycling Law

0440,200 Legal compliance（3）
Administration costs

Preparation of environmental
reports,ISO14001 inspections

0

13,062（4）
Research & development costs

Energy-efficient store research

07,754 CO2 reduction

064,2599,759,370

5,218,077

Greening activities, Neighborhood（5）Community engagement activity costs cleanup activities, donations to
NPOs

About Lawson(thousands of yen)

Investment

Total

Promotion of environmental
activities, penetration and enlightenment

Biodiversity conservation,local
community beautification*1 Includes area franchise stores in Japan.
*2 The cost of waste disposal and resource recycling is an estimate calculated based on the figures of a standard store as a sample.

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Environmental and Social Activities ReportLawson Environmental and Social Activities Report
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Lawson Materials Flow
In providing products and services to its customers, Lawson stores use electricity, gasoline, waterand other sources, emitting CO 2 and waste in the process.
At every stage of our business activities, we strive to ascertain and reduce our impact on theenvironment.
●

Store Operations Materials Flow

With the EarthINPUTWith Communities
With Everyone
About Lawson

Electricity
Water
PropaneFuel oilFoods, packaging
materials, etc.
Electricity
Gasoline, diesel
oil & natural gas
Packaging materials

OUTPUT●Introduced production management system

to curb generation of waste products, etc.

Product manufacturing plant

CO2
Waste products
Wastewater●Helping the environment by using PLA, bio-PET

Joint delivery centers

CO2
Waste products●Revised delivery system to reduce number

Delivery

Diesel oil & natural gas

CO267,000t

plastic, and used PET bottle plastic for containers
and packaging while making them thinnerof average daily delivery trucks per store.
From 16 in FY1989 to 7.29 in FY2011●Trucks using eco tires: 1,216 vehicles●Trucks equipped with on‐board operation

management system

Delivery trucks

Products &Services

Customers

CO2622,000t
Waste products
WastewaterElectricity
Water
Packaging materials●Introduced energy‐efficient equipment.

LED lighting, Combined refrigeration and air
conditioning systems, etc.

●Improved merchandise assortment and promoted food recycling.

Food recycling ratio: 47.6%●Reduced plastic bags and disposable chopsticks.

Plastic bag handout rate of 76.3%

Company cars

Waste products●Recycling costs based on the Container

24

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Contents

Electricity
Water
Paper, office supplies,etc.
Gasoline

Corporate headquarters & offices

CO29,000tWaste products
Wastewater●Introduced 62 electric vehicles.
●Switched to hybrid vehicles and vehicles

equipped with automatic idling prevention
systems. Approx. 1,460 vehicles●Promoted office lighting switch‐off

and Packaging Recycling Law

Environmental and Social Activities ReportLawson Stores: Environmental Protection
and Corporate Citizenship Activities
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities

Lawson works with people in society to implement initiatives aimed at protecting theenvironment and contributing to society.
• Reducing plastic shopping bag • Food recycling• Local produce for local• Uniform recycling
and disposable chopstick use(into animal feed and compost) and nationwide consumption• LAWSON Green Fund
• Waste oil recycling• Plant-derived packaging• Energy-efficient• Support Dreams Fund
equipment• Disaster relief funds• CO2 Offset program• Accessibility• Organ donor cards• Ponta loyalty program
Environment andSocial Contribution course

With Everyone
About Lawson• High-speed
recharger• Electric vehicles

25

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Contents• Neighborhood cleanup activities• Multi-drop deliveries• Eco tires• LED use forshop signs
and in-store

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts

With the Earth[Reduction of the Environmental Load]

Building Energy-Efficient Stores
Lawson has introduced latest energy conservation systems to the stores toreduce electricity consumption that accounts for most of its CO2 emissions.

Per-store CO2 emissions based onelectricity consumption

Fiscal 2006 result

Reduce Store Electricity Consumption By Installing Cutting Edge Energy-saving Technology
Electricity consumption by our stores accounts for 85.0% of our total annual CO2 emissions of about 700,000
t-CO2. In order to reduce electricity consumption, we introduce energy-efficient equipment. In FY 2011, 523 storesinstalled outdoor units for integrated cooling and air-conditioning, 535 stores installed instore LED lighting, 537
stores installed LED signboards, and 504 stores installed bathroom motion sensors.*
As a special measure to address power shortages in FY 2011, all existing domestic stores havecompleted* installation of in-store LED lighting.
* With the exception of stores whose building construction or other factors do not allow, 100% of stores
have completed installation.

70.6t

Fiscal 2011 result

65.2t

Fiscal 2012 target
Click here for more information

63.5t

Energy-Conservation Efforts (Page 33)

43●

Per-Store CO2 Emissions Based on Electricity Consumption*
（t）

80.0

70.6

71.4

71.2

69.8

70.4

（target）63.5
65.2 （10% reduction from FY2006 levels）

80

With Communities

60.0

With Everyone

40.0

40

About Lawson

20.0

Data

26

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0

60

20

2006
2007
2008
2009
2010
2011
2012 （FY）*Fiscal 2006's emission coefficient of 3.68 t-CO2/10,000 kWh was used to compare CO2 emissions from electricity consumption.

Data and0Figures

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts

With the Earth[Reduction of the Environmental Load]

Building Energy-Efﬁcient Stores

CO2 emission levels at Lawson stores have been independently verified
To more accurately ascertain the amount of CO2 emissions from Lawson stores, the Japan Quality Assurance Organization conducted
inspections on July 17, 2012.
The inspections targeted 9,443 LAWSON and NATURAL LAWSON stores owned by Lawson, Inc. and in operation between April 1, 2011
and March 31, 2012. Actual stores and related documentation were reviewed for the study that looked at CO2 emissions generated fromelectricity usage at the stores. The results led to Lawson being issued an Environmental Information Examination Certificate of Compliance.
Based on these results, we will be working to an even more effective CO2 reduction plan.
＜CO2 Emissions Calculation Rules for Lawson Stores＞◆Stores targeted for inspection: 9,443 LAWSON and NATURALLAWSON convenience stores owned by Lawson, Inc.**For stores that cannot track power usage, usage was estimated using
data from other stores◆Test period: April 1, 2011 - March 31, 2012 (administrative year)◆Target gas: CO2 (carbon dioxide) generated from stores' electricity

usage

43

With Communities
With Everyone
About Lawson

27

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Contents▶Environmental Information

Examination Certificate of Compliance
Environmental and Social Activities ReportReducing CO2 Emissions
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

28

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With the Earth[Reduction of the Environmental Load]

Building Energy-Efﬁcient Stores

Opening of Eco-friendly Model Stores That Use Natural Energy
Lawson's eco-friendly model stores use natural energy and reduceenergy usage and CO2 emissions. At the Sanriku-cho store in Miyagi
Prefecture, which opened on December 1, 2011, by adopting LED
lighting, energy-saving fryers, and freezer and refrigeration systems
that do not use environmentally-harmful CFCs, it has reduced annual
electricity usage by about 11% and CO2 emissions by about 9 tons.
It also uses solar power generation systems to store power inlithium-ion batteries for the short-term usage of electricity in a disasteror power outage. The store is essentially self-powered.

▲Minamisanriku Iriya Store

Joint Research with University of Tokyo on CO2 Reduction
We have been conducting joint research with the Yashiro Lab in the Universityof Tokyo's Institute of Industrial Science on reducing store CO2 emissions since
May 2008.
Guided by the Lab, we identify the state of energy usage best suited tothe environment of each store via an advanced automatic energy monitoring
and control system commercialized by Alter Buildings Japan Co.,Ltd. toverify effective CO2 reduction measures. Based on the above, we implement
comprehensive measures, taking into consideration not only the improvement of
store facilities and operations but also the effects from outside the store building.

▲Solar power system▲AI-run Analysis and Control Systems

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

29

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With the Earth[Reduction of the Environmental Load]

Improve Logistics Efficiency
We work to reduce the environmental load by improving the efﬁciencyof the nationwide distribution network and introducing eco tires.

Delivery truck CO2
emissions per store(compared with fiscal 2007)

Reduction of Delivery Truck CO2 Emissions■ Implementing Multi-Drop Delivery and Reviewing Delivery Frequency

By using dual partition, dual temperature management trucks that enable thesimultaneous delivery of products with different temperature requirements for ordinary
produsts and chilled products * etc. and reworking deliveries of sundries, processed andfrozen foods and other improvements, we have succeeded in reducing average daily
deliveries per store from 16 in 1989 to 7.29 (excluding newspapers and cigarettes).
*Chilled products are rice, dairy, dessert and other products that
require temperature control.

Fiscal 2011 target

18.0%

reduction

Fiscal 2011 result

21.4%

reduction■ Introducing Eco Tires and an Operation Management System

As of February 2012, we have fitted eco tires to 1,216 delivery
trucks, and dual partition, dual temperature management trucks anddelivery trucks carrying daily products are equipped with an operation
management system that monitors vehicle operation to promote
Efficient driving and discourage engine idling during deliveries.

Fiscal 2012 target

22.0%

reduction▲Delivey truck

Eco tire▶

■ Promoting Eco-Driving
We curb idling and noise pollution through driver training, and endeavor
to raise awareness of eco-driving by, for example, presenting letters ofappreciation to contractors who promote eco-driving.

Data
Data and Figures

Environmental and Social Activities ReportReducing CO2 Emissions
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

30

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Contents

With the Earth[Reduction of the Environmental Load]

Improve Logistics Efﬁciency

Streamlining via cooperative delivery with the Post Office
Postal Business Collaboration Under our comprehensive alliance with Japan Post
Holdings Co.,Ltd., we have been conducting a joint delivery experiment in Kochi
Prefecture since October 2009 and in the Kushiro and Kitami areas since April 2011.
We have reduced delivery numbers by transporting Lawson products and mail,achieving a total 22% reduction in CO2 emissions. In April 2011, We are working
tocollectively expand our nationwide logistics network to further reduce CO2 emissions.

Deploying EVs as Company Cars
Our store supervisors(SV: a supervisor/store management instructor)
and store development managers use about 1,880 vehicles nationwide
to cover their rounds. Except four-wheel-drive vehicles, all company cars(about 1,460 cars) are hybrid cars fitted with automatic idling prevention(Smart Stop) systems to reduce CO2 emissions.
In August 2009, we introduced i-MiEV, an electric vehicle model
manufactured by Mitsubishi Motors Corporation, for store supervisors
covering their rounds; mainly in large metropolitan areas. A total of 62 units were introducedin Tokyo, Kanagawa and Osaka on or before February 29, 2012.
We have also started equipping the car parks of surrounding stores with EV battery
recharge points to help promote the spread of EVs. (As of February 29, 2012, we had
deployed 6 high-speed rechargers, 2 doublespeed recharge stands, and 58 200V sockets.)▲Japan Post Service Co.,Ltd. delivery truck fittedwith a temperature-controlled container to deliverproducts with different temperature requirements▲Some stores arebeing fitted with EV
recharging points◀High-speed
recharger

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities

We also work in various ways to reduce usage of containers and packaging of boxedlunches, prepared foods and other items and positively use eco-friendly materials.

Fiscal 2010 result

With ensuring safety, we promote weight reduction by using foam materials, making slimmer
containers and packaging, and improving their shape to optimize the use of limited resources.
To date, this has resulted in a weight reduction for containers and packaging of 17% comparedto fiscal 2006, or a total of 1,438 tons overall. This means that we have successfully reduced
10,719 tons (namely 25.8%) CO2 emissions from the incineration of containers and packaging.
●Containers and Packaging Weight and CO2 Emissions
Total weight（t）

45,00041,57640,00035,00030,000CO2 emissions

Weight per container and packaging （g）

39,43336,353

5.81

32,022
5.63

5.34

5.08

25,00031,2774.95

30,857
4.82

20,00010,685

10,197

9,791

8,772

8,848

9,247

5,000

Go to
Contents

0

2006

2007

2008

2009

2010

CO2 emissions from the Incinerationof containers and packaging（compared with fiscal 2006）

Reducing the use of Containers and Packaging

10,000

About Lawson

31

Eco-Friendly Containers and Packaging and Using Less

15,000With Everyone

With the Earth[Reduction of the Environmental Load]

2011（Fiscal year）

24.8%

reduction

Fiscal 2011 result

25.8%

9

45000

8

40000

7

35000

6

30000

5

25000

4

20000

3

15000

2

10000

1

5000

0

0

reduction

Fiscal 2012 target

12.0%

reduction

Data
Data and Figures

Environmental and Social Activities ReportReducing CO2 Emissions
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment

With the Earth[Reduction of the Environmental Load]

Eco-Friendly Containers and Packaging and Using Less

Lawson uses eco-friendly materials
As one of its environmental efforts, Lawson has always insisted on the use of containers thatuse polylactic acid (PLA), a biodegradable resin made from corn. Since March, 2012, wehave been using salad containers made from recyclable resins created through the latest
recycling technologies that return used PET bottle material to raw PET resin through chemical
decomposition. In May, 2012, we also began using for our noodle containers bio-PET resin thatuses a resin derived from sugarcane. These packages saw their first use in the Kanto area andare now being adopted throughout the country.

CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund
▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities▲Salad container using used PETWith Everyone

bottle resin▲Cold noodle containers using bio-

PET resin▲Containers using polylactic acid

(PLA) made from corn

About Lawson

32

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▼Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

33

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Contents

With the Earth[Reduction of the Environmental Load]

Energy Conservation Efforts Continue in FY 2012
We believe our ability to keep stores open for business is possible only because Lawson grows together with society
and is supported by local communities. As something demanded by society, we will be vigilant in conserving energy.

Summer and winter power saving efforts
In the summer of 2011, we addressed the power shortage by conserving power at around
3,400 stores serviced by Tohoku Electric Power Co., Inc. and Tokyo Electric Power Company,
Incorporated using 20% less power than in FY 2010.
In the summer of 2012, for the three months from July to September, we are working toachieve our goal of reducing power usage by a total of about 25% (6% from store equipment
such as the LED lighting installed in all stores, and 19% from store operations, including
turning down air conditioners) compared to FY 2010.
Informed by new technology testing and experimental data concerning artificial intelligencederived jointly with the Institute of Industrial Science at the University of Tokyo since May 2008,
this goal is highly feasible and exact.
【Store Operational Efforts (Summer, 2012)】All Lawson stores (including NATURAL LAWSON stores)▲Begin wearing aprons to conserve power(Summer 2011 design)○Filter* cleaning (at least once a week)*Dessert, novelty, and drink cases, microwaves, industrial refrigerators, air conditioners○Turn off air conditioning and lights when not using the backroom○Stop using heating function for hot/cold cases○Turn off lights in walk-ins, reach-ins, reach-in freezers, and novelty cases○Raise in-store thermostats by 2˚C (27˚C max)
○Discontinue in-store ventilation○Turn off power to water heaters and hand dryers○Turnoff lighting to toilet anteroom and to bathroom counter lighting when not in use▲Storefront informational sticker (Summer 2012)

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▼Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

34

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With the Earth[Reduction of the Environmental Load]

CO2 Offset Program*
Lawson works with customers to reduce CO2 emissions. In April 2008, welaunched our CO2 Offset program as a means of enabling its customers toparticipate in environmental protection through their local convenience stores.

Lawson’s Approach to Reducing CO2 Emissions
Customers can exchange shopping points of Ponta multi-partner loyalty point card (see p.61 for details)
for CO2 offsets, or purchase CO2 offsets with cash using the Loppi multimedia terminals in our stores.
Accordingly, through the effort of CO2 Offset Program, customers themselves can help offset
CO2 emissions. We have also enlisted the cooperation of local authorities and manufacturers to sell
beverages and other items with attached CO2 offsets.
Customers acquired eco-points through the Green Appliance Proliferation Promotion Project,conducted up until March, 2012. 0.1% of the eco-points customers spent to get Lawson s prepaid
cards to purchase products with were allocated to our "CO2 Offset Program". Certified emissions
reductions (CERs) held by Lawson were then donated to Japanese government amortization accounts.
To further support the efforts of customers to reduce their CO2 emissions, we have also added asimple household CO2 emissions calculation console to our website that anyone can use to check theirhousehold CO2 emissions.
As a result of these initiatives, total offsets purchased as of the end of February 2012 amounted to
16,919 t-CO2, with cumulative participants totaling 21.9 million.
*CO2 offset is a mechanism for offsetting all or a portion of one s own CO2 emissions by purchasing CO2
emissions reductions ̶ emission credits ̶ achieved in developing countries and other regions.

▲ Coca-Cola (Japan)
Company, Limited s Real Spark▲Suntory Liquors Limited's

2 sizes of Kin-Mugi "Stop!
Global Warming Can"

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

CO2 Offset Program●

How Our CO2 Offset Program Works(As of February 29, 2012)

Total number ofparticipating customers:

Customers

With the Earth
26 ▶Reducing CO2 Emissions

21.9 million

16,919 tons

▶Energy-Conservation Efforts▼Working with Customers for the Environment

CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund
▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

Certificate(or image)sent*

Use of Loppi terminal
to apply for CO2
offset transfer

Notification of completion of transfer*No certificates aresent for CO2 offset
products

To see the link for the latest information on theWith Communities

Fiscal 2009 result

12,839t

Participate in
the CO2
offset program
Offsetpurch
aseEnergy Conservation Efforts Continue in FY 201234

CO2 Offset program
accumulated results

Accumulated total amount of
CO2 oﬀset:

Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

With the Earth[Reduction of the Environmental Load]

Exchange ofpoints forCO2 offsets

Purchase of
products with AttachedCO2 offsets

Helping to reduce Japan’s
CO2 emissions

Transfer of CO2 offsets

Ministry of the Environment /Ministry of Economy, Trade and Industry
Japan’s quota account inventory (retirement account)

CO2 Offset Program.

UN certied
CO2 reduction
projects

CO2 offsets generated by
CO2 reduction projects indeveloping countries (windpower, biomass power
generation, etc.)

Fiscal 2010 result

16,228t

Fiscal 2011 result

16,919t

Japanese only

With Everyone

Data

About Lawson

35

Go to
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Data and Figures

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▼Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Everyone
About Lawson

36

Program to Reduce Plastic Shopping Bag Use
We implement the Bring Your Own Bag campaign as anenvironmental practice adopted by customers in their daily lives.

2.71 Million“Bring Your Own”Bags Distributed!

●

2.45million

Fiscal 2010

2.60million

Fiscal 2011

2.71million

Bring Your Own Bag campaign

Total bags distributed
Go toContents

Accumulated Total No. ofDistributed“Bring Your Own”Bags

Fiscal 2009

To reduce plastic shopping bag use, Lawson created its"Bring Your Own" Bag to best fit the boxed lunches andplastic bottles that are the most frequent items purchased.
To get as many customers as possible to use them, westarted handing them out free at some stores from March
2007. Since then, we have sold them at the register and at
Loppi multimedia terminals. We have also made the bag's
specifications publicly available and have called on likeminded
companies to make use of them to promote more widespreaduse of these bags. In the five years that have passed since welaunched the program, we have distributed 2.71 million bags.
Bags distributed at Lawson
stores and by Group companies
Bags made by cooperatingcompanies and organizations

With Communities

With the Earth[Reduction of the Environmental Load](As of February 29, 2012)

2,019,000▶"Bring Your Own" Bag to best

693,000

fit the boxed lunches and plastic
bottles

2,712,000

To see the latest information about

Japanese only

Data
Data and Figures

Bring Your Own Bag campaign
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

Energy Conservation Efforts Continue in FY 2012
34

▼Working with Customers for the Environment

CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund
▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts

With the Earth[Reduction of the Environmental Load]

Program to Reduce Plastic Shopping Bag Use

Total Weight of Plastic Shopping Bags Used per Store
Successfully Reduced by 24.3% Compared to Fiscal 2000
Lawson works to reduce the use of plastic shopping bags byasking customers at the register whether they need them ornot, putting up posters, implementing instore broadcasting, andhanding out Bring Your Own bags
Compared to FY 2000, the weight of plastic shopping bags
provided to customers on a per store basis was 24.3% less thanin FY 2011. The rate at which customers received plastic shoppingbags was 76.3%, 0.3% above the FY 2010 level. In fiscal 2012,
Lawson is working to reduce plastic shopping bag usage by active
participation in local governments' plastic shopping bag reduction
campaigns and by developing new reusable shopping bags.
※ Plastic shopping bag handout rate: (the number of plastic shoppingbags purchased) divided by (the number of customers)●

Total Weight of Plastic Shopping Bags Used Per Store（kg）

Total weight of plastic shopping bags used per store
Plastic shopping bag handout rate

（%）

1,200
900

100

81.6

900

76.9 74.3 76.0 76.3

696

696

600

651

674

50

300
0

25

2000 2007 2008 2009 2010 2011 (FY)With Communities
With Everyone
About Lawson

37

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Contents

From 2008, we have started awarding one point
to Ponta cardholders who say no to plastic
shopping bags at the register. This program
has been implemented in all Lawson stores in
Hokkaido and some NATURAL LAWSON stores.

0

Total Weight of Plastic Shopping Bags Used for All Stores●（t）

Total weight of plastic shopping bags used
Number of Stores

8,000
7,000
6,000

8,404 8,505
5,869

5,921

8,673

8,865
5,978

9,148
9,000

6,250
8,000

5,647

5,000
4,000

(Stores)

10,00043

Reducing Plastic Shopping Bag Use with the Help of Customers

75

681

7,000

2007

2008

2009

2010

2011 (FY)

6,000

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

Program to Reduce Disposable Chopstick Use
We work to reduce the use of disposable chopsticks by asking customers at the register whether they need them or not andby disseminating the use of Bring Your Own chopsticks, Midori no Kakehashi, which customers can always carry to use.

We Keep Asking Customers
Lawson store crews ask customers at the register
whether they need disposable chopsticks or not toensure no chopsticks are handed out unnecessarily. We
also use in-store broadcasts to encourage customers to
help reduce plastic bag and disposable chopstick use.

Energy Conservation Efforts Continue in FY 2012
34

▼Working with Customers for the Environment

CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund
▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

38

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Contents

With the Earth[Reduction of the Environmental Load]

Per-Store Disposable Chopstick Use●（pairs）

70,00060,000 56,636
55,264

Fiscal 2009 result

52,767

70000

pairs

60000

52,767 52,912 52,627

50,00050000

Fiscal 2010 result

40,00030,0002007 2008 2009 2010 2011（FY）

Promoting the use of reusable chopsticks
To reduce the use of disposable chopsticks, Lawson started to promote the Bring Your Own Chopsticks
Program in April 2007. As of February 29, 2012, about 53,000 pairs of these chopsticks, named Midori
no Kakehashi*,which are made from baseball bat factory ash wood discards,
had been distributed through Loppi multimedia terminal sales and thecooperation of companies supporting this initiative.
Lawson donates 100 yen to the nonprofit organization Donguri no Kai foreach set of chopsticks distributed. This supports efforts to create a BaseballBat Forest by helping in planting and growing ash trees.
* Midori no Kakehashi is a registered trademark of Oak Village Co., Ltd.

Per-Store Disposable
Chopstick Use▲Rilakkuma Bring Your Own Chopsticks© 2010 SAN-X CO., LTD. ALL RIGHTS RESERVED

52,912

40000

30000

pairs

Fiscal 2011 result

52,627pairs

Data
Data and Figures

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▼Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

39

Go to
Contents

With the Earth[Reduction of the Environmental Load]

Program to Reduce Disposable Chopstick Use

Shortening Chopsticks
We have sequentially changed the standard of disposable chopsticks handed out tocustomers in LAWSON and LAWSON STORE100 since July 2011.
By making chopsticks one centimeter shorter, or reducing the length from 20.3 to
19.3cm, we can reduce the wood consumption per pair of chopsticks by about 5%.
This is equivalent to an annual reduction in wood consumption equivalent to about
23 million pairs of chopsticks, which, in turn results in a reduction of 4.8% in the film
used for packaging of a pair of chopsticks, equivalent to 5.6 tons of film per year.

▲ Formerly-used disposable chopsticks (below) and
newly-developed disposable chopsticks (above)

NATURAL LAWSON Uses Domestic Forest Thinning for Disposable Chopsticks
Plantation forests are thinned to encourage the growth of the best trees,a practice that also enhances CO2 absorption. Lunch boxes purchased at
NATURAL LAWSON stores come with disposable chopsticks made fromJapanese cypress plantation forest thinnings from Yoshino in Nara Prefecture.
These disposable chopsticks also carry advertisements, whereby part of therevenue is used to offset forest thinning costs.
Other than chopsticks, we use carto cans (paper beverage cups) for certain
beverage products we sell, build stores using locally produced timber, and use
domestic forest thinnings for part of the brochures issued by headquarters. By
using domestic forest thinnings, we protect and develop Japanese forests topromote the absorption of CO2, the cause of global warming.

▲ Disposable chopsticks made from domestic

forest thinnings handed out in NATURAL LAWSON▲Domestic forest thinnings for use as raw materials

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▼Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities

Lawson Green Fund
The Lawson Green Fund, launched in 1992, supports various forest improvement projects undertaken
by volunteer groups in various locations through the National Land Afforestation Promotion Organization.

The 21st year of“Lawson Green Fund”
We launched the Lawson Green Fund in 1992 to help ensure the survival of precious forest
resources, and donations by customers along with Lawson headquarters donations over the
past 21 years amounted to 3.37 billion yen as of the end of February 2012. These donations
have supported a great many forest improvement projects undertaken by NPOs both in Japanand overseas through the National Land Afforestation Promotion Organization. Franchiseowners, store managers, store crews and employees have also participated in some of theseprojects. In fiscal 2011, a total of 847 people in the Lawson family participated in 106 projects.
●

Changes in Fund Donations（Lawson Green Fund /Disaster Relief Funds etc.）

2000

Go to
Contents

Donations3.37 billion yen

Projects supported

2,912 locations

Area covered*

About 6,367 ha

No. of trees in improved About 15.91
forest stands*
million trees(From September 1992 to the end of February 2012)*Area and number of trees are calculated
from Lawson Green Fund donation totals
and past results of Green Fund activities.

1,627

Disaster Relief Fund*

275

294

400
300

0

40

Lawson Green Fund

500

100

About Lawson

Lawson Green Fund Activities Result●(million yen)

45

200

With Everyone

With the Earth[Reduction of the Environmental Load]

96
24

107

79
98

154 166

93

77

64
45

23

40

45

36

71

7

254 233 245
190 154 192 177 196 175 232 247 238
111

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 (FY)
Note:Lawson Green Fund collection boxes are replaced for a period by Disaster Relief Fund collection boxes in the event of a major disaster (see P.58 for information about Disaster Relief Funds).
*Money collected from the Support Dreams Fund is included in the FY 2011 disaster relief fund.

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Lawson Green Fund

Participation in Greening Contribution Projects in Fiscal 2011
FY2011 Total
Number of Greening
Contribution Projects

Projects participated in

Chubu Region

Kinki Region

106（

Forest improvement
School greening

33▶Energy-Conservation Efforts

Energy Conservation Efforts Continue in FY 2012
34

48
58

）

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

Sabae City, Fukui Prefecture"Commemorative International Year of the Forest"
beautiful forest making at La Pause Kawada

Koya Town, Wakayama Prefecture
Three-Prefecture forest volunteer project on
the Kii Peninsula for holding exchange events

Kuriyama Town, HokkaidoCampaign to plant 3 million trees in the
Ishikari River basin "Taking it upon ourselves"

Chugoku Region

Shikoku Region

Tohoku Region

Jinsekikogen Town, Hiroshima Prefecture
Roadside Station Sanwa
Tree planting project at 182 Station
Kyushu / Okinawa Region

Kochi City, Kochi Prefecture
Kochi Gakuen's Kochi Elementary School

Kanto Region
17Projects

Chugoku Region
12Projects

With Everyone
About Lawson

41

Tohoku Region
10Projects

Chubu Region
22Projects

With Communities

Go toContents

847People

Hokkaido Region
8Projects▼Working with Customers for the Environment

CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

Participants

Hokkaido Region

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less

With the Earth[Reduction of the Environmental Load]

Ibusuki City, Kagoshima Prefecture
Activities at the 9th Forest Volunteer Day, 2011
(Forest maintenance project in Nakamura and Tengu Forests)

Kinki Region
14Projects
Shikoku Region
6Projects
Kyushu / Okinawa Region
17Projects

Click here to see the list of participation

Japanese onlyin Greening Projects

Hachimantai City, Iwate Prefecture
Connecting up upstream and downstream Kitakami River Treeplanting activities in the wastelands of the old Matsuo Mine
Kanto Region

Atsugi City, Kanagawa Prefecture
Atsugi Municipal Shimizu Elementary School

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth[Reduction of the Environmental Load]

Lawson Green Fund
Impressions from Lawson Family participants

A unique opportunity- tree planting is arefreshing experience

Tree planting projects are
great for teaching children
something as well

Kenichi Nishiyama, Owner, Noheji Koko-mae Store, Aomori Branch

Shinya Seki (at left in above picture), Assistant to Branch Director, Aomori Branch

The first time I took part in any event at an elementary
school, and the second time I planted trees with children in
mountain villages. As something I can't normally do, it was arefreshing experience. Contributing to the area is an important
responsibility of being a store rooted in the community.
As one way to help communities, Lawson's tree planting
projects are also a good opportunity for local children to learn.
I would like to see Lawson
headquarters communicate
more to customers and store
employees how beneficial
these kinds of funds are for
local communities.

As a participant in the tree planting project, I was able to see how donations
received in-store for the Lawson Green Fund were put to good use. The
experience made me realize again the importance of such efforts. It is a very
meaningful opportunity to teach local children, and I feel it is important thatthese efforts continue.
Our branch will continue to play an active role in tree planting projects andother social contribution activities. By helping as the Lawson Family, we fulfill
our responsibility to society and put our corporate philosophy into practice.
In addition to continuing to communicate the importance of in-store
fundraising activities together with supervisors* and continuing to provide
guidance to franchise stores, we will be working to encourage further
participation in tree planting projects from branch employees and franchise
stores.

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▼Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

42

Go to
Contents※SV：supervisors/store management instructors

Environmental and Social Activities Report

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Reducing and Recycling Food Thrown Away at Stores
Combining surplus food such as lunchbox-type foods that exceed sell-by
dates and cooking oil used in making fast food, food waste from Lawson's
stores amounts to a daily average of 10.9 kg per store. To cut down on
these kinds of food waste, we are focused on reducing and recycling.

Food Recycling Ratio of 47.6% achieved

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▼To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone

43

The entire Lawson Group is working to improve rates of food recycling to make more
effective use of surplus food and comply with the Food Recycling Law. 。From fiscal 2008,
Lawson adopted a target of increasing our food recycling ratio by at least 2 percentage
points per year from the fiscal 2007 level (22.5%), aiming at a ratio of at least 32.5% in fiscal
2012. In fiscal 2011, we achieved a ratio of 47.6%, as compared to the target of 30.5%.
●

Go toContents

Food recycling ratio basedon food recycling law

FY 2007 result (base year)

22.5%

FY 2010 result

34.7%

State of Lawson's and the Lawson Group's food recycling efforts
2007(Based year）

2010

FY 2011 result

2011

LawsonGroup Total

LawsonGroup Total

LawsonGroup Total

Waste oil recyling (number of stores)

7,403

7,403

8,361

8,500

8,731

9,142

Recycling food into feed and compost (number of stores)

906

906

1,354

1,649

1,575

2,012

Heat recovery (number of stores)

142

142

145

145

＜Statutory target: Food recycling law＞

28.5%

30.5%

34.7%

47.6%

＜Result: Food recycling ratio＞

About Lawson

With the Earth[Reduction of the Environmental Load]

22.5%

Store numbers are as of March 31, 2012 (administrative year end).
Lawson:Lawson, Inc. (Lawson and NATURAL LAWSON)
Group total: Lawson, Inc.; Ninety-nine Plus, Inc. (LAWSON STORE100); Lawson Okinawa, Inc. (Lawson);Lawson Toyama, Inc. (Lawson)

47.6%
Data
Data and Figures

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▼To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

44

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With the Earth[Reduction of the Environmental Load]

Reducing and Recycling Food Thrown Away at Stores[Reduction of Waste Generation] A system that will not Generate Surplus Products and Extra Waste
In our stores, we are reducing waste generation by improving merchandise assortment. Lawson is reducing unnecessary waste by looking
at factors like weather, the day of the week, community events and so on to predict customer traffic while also analyzing Ponta multi-partner
loyalty point card data* and store computers' data on past product sales to determine what products and how many of them to stock.
* We ensure individual customers cannot be identified.

[Use of Recycled Waste] Implementing Recycling of Waste Oil in 9,142 Stores in Japan
Our waste oil recycling efforts, which began in January, 2006, are being
carried out at 9,142 stores throughout the Group as of March 31, 2012. Waste
oil from stores is collected and taken to recycling plants by industrial waste
collectors and transporters. It is then recycled into feed additives (to makefood for livestock), fuel for public buses (bio diesel fuel), and additive-free soap.
For our waste oil recycling efforts, headquarters recommends suppliers
satisfying certain criteria to stores and recycling is done through managementcompanies in Eastern and Western Japan as well as Kyushu. The managementcompanies, suppliers recommended by headquarters, and headquarters all
work together to observe laws and regulations and strive to improve waste
management and collection.
Once a year, the 50 recommended suppliers around the country (broken
into six blocks) attend the Waste Oil Recycling Conference to exchange ideas,
resolve problems, and share information.

▲Waste oil recycling plant▶Products

manufactured
using recycle oil(soap, etc.)▲Waste Oil Recycling Conferencein the Kanto/Chubu block

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▼To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

45

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With the Earth[Reduction of the Environmental Load]

Reducing and Recycling Food Thrown Away at Stores[Use of Recycled Waste]Recycling of Unsold Foodstuffs into Feed and Compost
As of March 31, 2012, 2,012 stores in the Group are engaged in the recycling of surplus
food, an effort begun in May, 2006. Lunchbox-type foods past their sell-by dates arerecycled into fertilizer or feed for chickens and pigs.
The Lawson Group selects food recycling plants and waste collectors and transporters
and works to resolve issues concerning processing costs and so on as it gets more areas
on board with sustainable recycling. We began food recycling efforts in Takamatsu City
in July, 2011, in Aichi Prefecture (excluding Nagoya City) in August, in Chiba Prefecture in
March, 2012, and in Naha City, Okinawa in June (expanding to all areas within the city).

Areas recycling food waste
into feed and compost●<Recycled Feed-Making Areas>
Tokyo, Kanagawa Prefecture, Saitama
Prefecture, Chiba Prefecture, Kyoto (Kyoto
City), Okinawa Prefecture (Naha City)<Recycled Fertilizer-Making Areas>
Aomori Prefecture (Aomori City), Gunma
Prefecture (Maebashi City), Aichi Prefecture,
Mie Prefecture, Fukui Prefecture (Fukui City),
Ishikawa Prefecture (Kaga City), Toyama
Prefecture, Kagawa Prefecture, Shimane
Prefecture (Matsue City), Kumamoto
Prefecture (Kumamoto City)

Promoting Local Production for Local Consumption through the Food Recycling Loop
Selling Eco-friendly Chiba Eggs
In June, 2012, 263 stores in Chiba and Ibaraki prefectures began selling eggs fromchickens raised partially on recycled feed (eco-feed*).
This was the first time the convenience store industry had sold eggs fromchickens fed recycled feed. An example of local production for local consumption,
this initiative saw surplus food from stores in the Kanto area including Chiba
Prefecture put to good use by manufacturers and poultry farmers in Chiba Prefecture.
We hope to continue expanding our food recycling efforts and promote more
local production for local consumption in communities.

▲6 pack of Eco-friendly Chiba Eggs

▲10 pack of Eco-friendly Chiba Eggs

*See p. 46 for more information about eco-feed.

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

34

Reducing and Recycling Food Thrown Away at Stores

Recycled feed (eco-feed)
Eco-feed is made using surplus food (lunchboxes and prepared foods, sandwiches, etc.). Feedcan be certified as eco-feed if it satisfies certain safety conditions and standards regarding
percentage of content from food waste* and the feed production process management.
*Recycled raw material from food waste●

Food Recycling Loop

Surplus food from stores is recycled into livestock feed and compost, which is used to raise
agricultural and livestock products, which are in turn used to make food eaten and sold at stores.
The food recycling loop is so named for the cycle or loop that food goes through in this process.

▼To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts

LAWSON

Lawsonstore
ローソン店舗6「エコで育った千葉のたまご
pack of Eco-friendly Chiba Eggs
6個入」
10 pack of Eco-friendly Chiba10
Eggs
個入」「エコで育った千葉のたまご

Creating the Food Recycling Loop
食品リサイクルループの構築
Promoting local production for local consumption
地産地消
・安心）
(alongwith safety（安全and peaceof mind)の推進

With Communities
With Everyone
About Lawson

46

Go to
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certification
mark

Resourcesfrom food waste
食品循環資源S T A TI O NEnergy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment

43▲E c o - f e e d

LAWSON▶Energy-Conservation Efforts

CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green FundWith the Earth[Reduction of the Environmental Load]-Chickenegg distributors:（株）丸金• 鶏卵流通会社
養鶏家Corporation
菜の花グループ•Marucane-Chicken farmers: Nanohana Egg Co., Ltd.
• 配合設計・飼料供給会社-Mixing companies and feed（株）suppliersゼンケイ: Zenkei Co., Ltd.

• 収集運搬会社
Waste
collectors andtransporters（株）丸幸
Marukoh Corp.

認証エコフィー
ド
Eco-feed ertification#23-13
認証第13号
23

エコフィー
ド製造工場
•Eco-feed
production
facilities
AgritechMarketing Co., Ltd.
（株）
農業技術マーケティング

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

Energy Conservation Efforts Continue in FY 2012
34

▶Working with Customers for the Environment

CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund
▼To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▶Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

47

Go to
Contents

With the Earth[Reduction of the Environmental Load]

Reducing and Recycling Food Thrown Away at Stores

Measuring the Amount of Waste Output per Store
Lawson continuously surveys thewaste output and uses the findings
as basic data to promote thereduction and recycling of waste.
The survey of the waste output
in FY 2011 shows that the average
daily waste output per store was 52kg. Food waste amounts were 11.5
kg in FY 2009, 11 kg in FY 2010, and10.9 kg in FY 2011.

Average Amount of Waste per Store per Day
FY200911.5kg18.3kg●16.8kg53.3kg
FY201051.8kg2.1kg
11.0kg

1.5kg

2.1kg
FY201152.0kg10.9kgCombusti bles

0.3kg

1.4kg

Plastic waste

2.7kg

0.3kg

0.1kg

15.5kg

1.1kg

2.2kg

Glass containers

Cans

Object: 378 LAWSON stores in Tokyo

0.1kg

16.7kg18.4kg3.5kg
Food waste

2.7kg

17.5kg

0.3kg
PET bottles

Cardboard

0.1kg
Recyclable paper

Period: April 1, 2011 – March 31, 2012

Utilization of Unsold Foodstuffs
In cooperation with the City of Yokohama, two local LAWSON stores
and a rice dishes plant have been providing unsold boxed lunches andbread products that have passed their sellby dates to the nonprofit
organization Sanagitachi since June 2006. Sanagitachi operates acafeteria, Sanagi no Shokudo , in Yokohama s Kotobuki district. The
cafeteria uses the unsold foodstuffs before their eat-by dates, not justas they are, but rather as raw materials to prepare inexpensive meals.

●

System for the Effective Use of Unsold Foodstuffs

Boxed Lunches and Bread (Unsold Foodstuffs)

Unused food Materials

LAWSON Stores

Rice Dishes Plants

Cafeteria, “Sanagi no Shokudo”
The cafeteria uses them as food materials andoffers them to customers before their eat-by dates

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▼Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

48

Go to
Contents

With the Earth[Reduction of the Environmental Load]

Lawson Okinawa, Inc.
■ Conserving energy and contributing to the community

Lawson Okinawa, Inc. is an area franchiser managing LAWSON stores in Okinawa (147 stores as ofFebruary 29, 2012).
Together with Lawson, Inc., Lawson Okinawa has been installing LED lighting and other energysaving devices in order to reduce CO2 emissions from the use of electricity in stores. They are also
contributing to the community through active development of products produced locally for local
consumption* in collaboration with local organizations such as companies and high schools. (See p. 55)* The development of products that use local produce for local consumption▲ Developing products produced locally for

local consumption(Yuiyui Flat Lemon Bread)

Ninety-nine Plus, Inc.
■ Fundraising campaigns and organ donor card distribution at all stores

Ninety-nine Plus, Inc. operates 1,172 LAWSON STORE100 outlets (as of February
29, 2012), which sell fresh foods, prepared foods and other daily use food products
in small portions mostly priced at 105 yen.
The company makes store donations of the Lawson Green Fund and Support
Dreams Fund in collaboration with Lawson, Inc. Since July, 2012, these stores
have also been providing organ donor cards to customers who want them. In
addition, to prevent the kind of electricity shortages seen after the 2011 earthquake,the company finished installed LED lighting at all of its stores nationwide in FY 2011.

▲Donation boxes and organ donor cards on

display

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth
26 ▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Containers andPackaging and Using Less
33

▶Energy-Conservation Efforts

34

Energy Conservation Efforts Continue in FY 2012
▶Working with Customers for the Environment
CO2 Offset Program
Program to Reduce Plastic Shopping Bag Use
Program to Reduce Disposable Chopstick Use
Lawson Green Fund

▶To Create a Resource-Recycling Society
Reducing and Recycling Food
Thrown Away at Stores48 ▼Lawson Group Recycling Company Efforts
43

With Communities
With Everyone
About Lawson

49

Go to
Contents

With the Earth[Reduction of the Environmental Load]

Lawson ATM Networks, Inc.
■ Adoption of FSC-certified paper and wall-mounted ATM signs that use LEDs

Lawson ATM Networks, Inc. is engaged in the installation, management andoperation of joint ATMs at Lawson stores and other locations.(as of May 31, 2012,
there were 9,276 ATMs in 46 prefectures and 54 partner financial institutions).
Wall-mounted ATM signs have been installed since fiscal 2011. In addition
to reducing power usage by using LEDs and only illuminating one side, they
are also saving resources by replacing freestanding signs with wall-mounted
ones.
Beginning in April, 2012, Lawson has been gradually moving to using
FSCcertified paper* for the statements its ATMs issue.
*FSC-certified paper: eco-friendly paper made from tree pulp from carefully-managed
forests.

▲Auto on/off wall-mount sign

Lawson HMV Entertainment, Inc.
■ Working to cut power usage, HMV stores adopt LED lighting

In addition to selling tickets for concerts, sports, movies and so on through its website and Loppi multimedia
data terminals located mostly inside LAWSON stores, Lawson HMV Entertainment also imports and sells
music and movies on CDs, DVDs, and other media.
In FY 2011, five HMV stores led the way in installing LED lighting, achieving a per store power usage
reduction of 30% compared to FY 2010. As the company continues to install LED lighting in additional storesin FY 2012, it is also working to switch off lights not in use and adjust thermostat settings to use less power.
Environmental and Social Activities ReportLawson, Growing Together with the Community
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▼Lawson, Growing Together with the Community

With
Communities

Building Stores Tailored to the Community
Providing products in ways most convenient for customers need, anytime, anywhere.
■ Store types and stock that satisfy customer needs

Store Variation
Fresh Foods
Convenience StoreLAWSON STORE100

Virtual StoreFresh food-type LAWSONLAWSON

Shopping Mall

Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone

Health Product-Oriented
Convenience Stores

NATURAL LAWSONEntertainment Mall

Pharmacy

LAWSON

In-store kitchen

Kitchen Business

About Lawson

50

Go to
Contents
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▼Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World

With
Communities

Building Stores Tailored to the Community

Store Variation
To answer the needs of customers in different communities, we provide a variety of store types in addition to the conventional kind.
Fresh food-type

LAWSON

These stores add reasonably priced fresh foods likefruits and vegetables and foods delivered daily tothe standard-type LAWSON store. These stores areespecially popular with women and senior citizens.

In-store kitchen

Kitchen Business
Handmade deliciousness enjoyableanytime, anywhere in the sell by weight area
and in the handmade lunchboxes preparedin-store. Lawson is all about deliciousness.

57

NATURAL LAWSON

These stores are geared towards themany working women in office districts
in large cities' and offer healthy, lowcalorie prepared foods and lunchboxes
with close attention to ingredients used.

Pharmacy

LAWSON
These LAWSON stores have in-store pharmacies.
Pharmacy Lawson customers enjoy highlyspecialized service, and can get doctor prescriptions
filled, consult with pharmacists about health matters,
and purchase over-the-counter medicines.

With Everyone
About Lawson

51

Health product-oriented convenience stores

Go toContents※OTC medicines: Medicines that can be bought in pharmacies without a prescription issued by a medical institution. They are self-medication products.

Fresh foods-type convenience store

LAWSON STORE100
These stores offer mainly smaller-volume
packages of fresh food at a uniform price(105 yen). They are frequented by a wide
variety of people, including people living
alone, homemakers, and senior citizens.

Mobile food vending and order delivery service begun in aging
marginal villages, with the Jinsekikogen-cho store leading the way
Working with the town of Jinsekikogen,we have begun a mobile food vending
and order delivery service using special
trucks, while at the same time starting up
the Safety Check Service. These services Special Lawson trucks Lawson Jinsekikogen-cho store
let us help the elderly and those unable toshop on their own.
Lawson Jinsekikogen-cho store Japanese only
Click here for more information
Environmental and Social Activities ReportLawson, Growing Together with the Community
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With Communities

Building Stores Tailored to the Community

Virtual StoreWe have built systems and partnered with other companies to provide a grand shopping experience that extends
across the real and the virtual to answer the needs of millions of smartphone users and computer-using customers.
Real, Brick-and-Mortar StoresWith the Earth

Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

OnlineMutual customer referral

Virtual Store
Shopping Mall

Entertainment Mall

Loppi: Lawson Online Shopping mall

Lpaca

One of the largest home centers and drug storesin the country, with more than 100,000 items
ranging from household goods to health foods.

Online bookstore where you can get and use Ponta
points. Also carries e-books for Android devices.

A shopping site that conducts discountsales and holds seasonal events.

Concert, movies, events - gets tickets
for any kind of entertainment online.

Provides high-quality products centered on
making working women and their families happy.

One of the largest selections in Japan for CDs, DVDs,
magazines, photograph collections, games and more.
Of course , you can also get and use Ponta points.

Sells quality foods carefully selectedby upscale supermarket Seijo Ishii.

52

Go to
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LAWSON Wi-Fi
Ponta members can access the Internet free of charge at any Lawson’s
store nationwide. Members also get discounts on product byaccessing in-store-only online contents. (For Android and iPhone users only)

multi-partner loyalty point card “Ponta”
All you need is your Ponta ID any time
to shop in our brick-and-mortar or
virtual stores or use LAWSON Wi-Fi.

With Communities
50 ▼Lawson, Growing Together with the Community

Eligible for Ponta points. An affiliate
shop with 42 million products.

Loppi multimedia terminals at Lawson
stores. Carries numerous Lawson-only
products.

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Building Stores Tailored to the Community

Original Brand Products
The focus is on creating Lawson-original products with keen attention to creativity and materials used.
■Original Brand Products

Every town has
become a café.

OlderWith the EarthWith Communities
50 ▼Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

About Lawson

53

Male

FemaleProviding high-quality brands people of allages can enjoy.
Go toContents

MACHI Café is an original Lawson brandwith 1,600 locations (as of the end of July,2012). Has freshly-ground, freshly-poured
coffee with strict attention to the beans
used, roasting methods,
milk and other ingredients.
Also offers original MACHI
Café baked sweets that go
great with coffee.

Using Delicious, Eco-Friendly Coffee Beans
MACHI Café's coffee is made exclusively
from specially-selected, delicious
Arabica beans, 35% of which come from
Rainforest Alliance-certified plantations.
Blends are made by bringing out theunique characteristics of each bean through the roasting process
best suited for each kind.

YoungerWith Everyone

With Communities

Click the logos for more information Japanese only

The Rainforest Alliance is a nonprofit
international environmental protection group
founded in 1987. Only plantations that satisfy
rigorous standards in areas like environmental
preservation and improvement in plantation
worker quality of life receive certification. This
mark with the small green frog certifies thata good or service is being provided in a waythat is sustainable socially, economically, andenvironmentally.

Environmental and Social Activities ReportLawson, Growing Together with the Community
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▼Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

54

Go to
Contents

With
Communities

Enriching the Community by Collaborating with Local Authorities
Lawson has made comprehensive agreements with local authorities and government-decreed cities in an effort to participate in local
cooperation activities, and been involved in a variety of efforts to enrich the community and to improve the satisfaction of the local people.

Collaboration with Communities through Comprehensive Agreements with Local Authorities
Lawson aims to be the Hot Station in the Neighborhood through store management rooted in the local community and activities that contribute to the
local community. As part of these efforts, we partner with local authorities on joint projects to improve neighborhoods and promote local development.
By the end of July 2012, we had entered into comprehensive agreements with 42 local authorities, and are involved in a wide variety of efforts.
Major Activities in the Comprehensive Agreement●

Tourism promotion/PR
Stocking and making
available prefectural
magazines and tourist
information leaflets, etc.
(Refer to p.56.)

●●県

県

●●

●●県
●●県

県

● ●●●
●●
●
●● ●●●● ●●●●●●●● ●●●● ●●
●●
●●
●●
●●

● ●●●
●●
●
●● ●●●● ●●●●●●●● ●●●● ●●
●●
●●
●●
●●

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●
●●●●●

●●県

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●Developing products in the category of local
県●●
production for local consumption,using
local produce and cooking ingredients and県●●
promoting local producti
on for nationwide
consumption (Refer to p.55.)

Offering hot water to makebaby formula and selling
products manufactured in
vocational training centers, etc.
(Refer to p.64.)

●●県

●●県

●●県

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●

Welfare/Support for child-raising

●●県

●●県

県

●●

Promotion of local products and cooking ingredients●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●
●●●●●

●●県
●●県

県

●●

●●県

● ●●●
●●
●
●● ●●●● ●●●●●●●● ●●●● ●●
●●
●●
●●
●●

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●
●●●●●

●●県

●●県

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●
●●●●●

● ●●●
●●
●
●● ●●●● ●●●●●●●● ●●●● ●●
●●
●●
●●
●●

●●県
●●県

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●
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● ●●●
●●
●
●● ●●●● ●●●●●●●● ●●●● ●●
●●
●●
●●
●●

●●県

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●
●●●●●
●●●●●
●●●●●●●●●●●●●●●●
●●●●●
●●●●●

●●県

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●
●●●●●

●
●

●●
●●
●● ●●●● ●●●●●●●● ●●●● ●●
●●
●●
●●
●●

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●

Contributions to a better environment

Crime prevention; Youth development

Disaster countermeasures

Activities to reduce the useof plastic shopping bags andparticipation in greening/cleaning activities, etc.
(Relevant information on p. 63)

Supporting the healthy
growth of children throughthe promotion of sports
activities, etc. (Reference
information on p.65.)

Goods procurement
andTOILET
provision ofTOILEsupport
toT
people facing
TOILET difficulties in
returning home TOetc.(
ILET Reference
information on p.57.)

TOILET

TOILET

TOILET

TOILET

TOILET
TOILET

TOILET
TOILET

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▼Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

Enriching the Community by Collaborating with Local Authorities

Product Development by Using Local Products - Local Production for Local Consumption** The development of products that use local produce for local consumption❹ Aichi Prefecture

Mandarin Orange Bread❺ Wakayama Prefecture

Hand-Rolled Seasoned
Laver, Tuna, Mayo and Ume Rice Ball
Developed together with the Kainan Shiritsu
Kainan-Shimotsu High School in Kainan City,
Wakayama Prefecture. This product takes
the best-selling tuna mayonnaise and mixes
in shiso and ume plum for a refreshing flavor.
❻ Tottori Prefecture

Tottori Curry
A curry and rice dish stuffed full of famous
ingredients from Tottori Prefecture. Made bypairing curry sauce using 20th Century pearjuice and Shirobara milk with Oyama chicken
cutlets marinated in 20th Century pear wine.
❾ Okinawa Prefecture

Developed jointly with about 30 students from Seiryo High School in Nagoya
City. Developed from the ground up, the bread went through repeated tests
using cream made from Aichi Prefecture mandarin orange juice.

Sapporo City❶

A bento lunch box with delicious flavors from across Shikoku's
four prefectures. Includes sea bream rice, fried fish sausage(Ehime Pref.), naruto seaweed, naruto sweet potato (Tokushima Pref.), shippoku udon
noodles (Kagawa Pref.), and shimanto sweet and sour chicken (Kochi Pref.).

❷

Hand-Rolled Pork with Kimchi
High-quality hand-rolled sushi
using Berkshire pork from
Kagoshima Prefecture. The
seasoned pork is rolled up withkimchi, mayonnaise and lettuce.
Fukuoka City

❼

❾

❽

❸

❻

❹
❺

Fried Yezo-sika meatin a twice cooked
pork sauce and spicy
sesame and miso
sauce, on top of friedrice that is the prideof the Sapporo Grand
Hotel s chef.

❷ Akita Prefecture❽ Kagoshima Prefecture

About Lawson

55

Fried venison overspicy miso-flavored
fried rice

Shikoku Umaimon Lunch Box

Yuiyui Flat Lemon BreadDeveloped together with Okinawa Prefectual
HOKUBU Agricultural High School in Okinawa. Uses
sauce made from Okinawa-produced flat lemon juice.

❶ Hokkaido❼ Shikoku's 4 Prefectures

With Everyone

Go toContents

With Communities

Kinno Pancakes
Developed together
with students
from Kanaashi
Agricultural HighSchool. Made with
Akita Prefecture Fuji apple jam and rich milk
cream with Mt. Choukai Jersey milk in a battermade from "Akitakomachi" rice flour and eggs.
❸ Saitama Prefecture

Yokohama City

Blue areas on the map indicate local governments with which Lawson has
comprehensive partnership agreements.
We have also signed agreements with Sapporo, Yokohama, and Fukuoka cities
separate from those signed with prefectures. Products pictured are just examples.

Fried Rice Balls in Kawagoe
Hatsukari Soy Sauce
Made by slowly frying after covering all sides in
Hatsukari Soy Sauce, made by time-honored
soy sauce brewers in Kawagoe City, Saitama.

Environmental and Social Activities ReportLawson, Growing Together with the Community
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▼Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

56

Go to
Contents

With
Communities

Enriching the Community by Collaborating with Local Authorities～Lawson Also Offers In‐Store Prefecture Promotion Shops～ local production for nationwide consumption*
Lawson has opened Prefecture Promotion Shops inside its stores to promote individual prefectures with which it hascomprehensive agreements by providing tourism information and selling goods from the prefectures concerned. The 7
Prefecture Promotion Shops operating as of May 31, 2012 sell between 70 and 250 recommended specialty products.
* the development of products that use local produce for nationwide consumption.

LAWSON Kyobashi Ekimae Store (Tokyo)
Sharing space with a
Hakodate "antenna shop"
Opened in December, 2011.
This shop stocks 89 items tohelp people learn about delicious
Hakodate foods, and sells the
local specialty "Gagome kelp" andrelated products, local mascot"Ikaru seijin"-themed items, andmore. There is also a rack with
info on Hakodate sightseeing.

A great thing about having an antenna shop inside the store is being chatted up
by all kinds of people and using Hakodate products
to talk with customers. Being located in an officebuilding, the snacks and candy in our specialties
section is a big hit on the weekdays with working
women. Seeing the Hakodate sign out front, many
tourists and elderly customers also come in. We have
all kinds of lively conversations with them, some whopick up something and say, "there are some realStore Manager
pieces of nostalgia here". I hope to keep introducing
new products and finding lots of strong sellers.
Susumu Yamauchi

Hakodate
City●

Enjoying conversations with customers
over Hakodate specialty items

List of the In-Store Prefecture Promotion Shops (As of May 31, 2012)

Opening day / Prefecture Name

Location

March 2009 Tokushima Pref.

Toranomon Tomoe-cho Store in Tokyo

Opening day / Prefecture Name

November 2009 Saitama Pref.

NATURAL LAWSON Shinjuku Station West Store in Tokyo July 2011 Nagano Pref.

Location

October 2010 Kumamoto Pref. Azuchi-machi 2-chome Store in Osaka City
MIDLAND STATION Store in Nagoya CityMay 2010 Okinawa Pref. Meieki Minamihirokoji Store in Nagoya City December, 2011 - Hakodate City Kyobashi Ekimae Store (Tokyo)
July 2010 Chiba Pref.

Yokohama Sumiyoshi-cho 4-chome Store in Yokohama City
Environmental and Social Activities ReportLawson as Lifestyle Infrastructure and a Community Lifeline
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▼Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

In order to Protect the Community from Large-scale Natural Disasters
The Lawson Group provides various supports and works to maintain store operations in disaster-stricken
areas in order to serve as part of the lifeline to protect the community from large-scale natural disasters.

Disaster Assistance Agreements
Lawson stores strive to become a part of the lifeline in the event of large-scale natural disasters
by continuing to operate without interruption in disaster-stricken areas. As of February 29, 2012,
we had concluded Disaster Goods Supply Agreements with 65 local authorities and other publicorganizations to supply as many essential provisions as possible to evacuation centers.
As of February 29, 2012, we had also concluded Agreements to Help People Unable toReturn Home with 45 local authorities, promising to do our utmost to lend toilet facilities andprovide tap water, information updates and so forth to disaster victims forced to travel on footdue to the collapse of roads and means of transport in disaster-stricken areas.
To see the link for the latest information

Disaster Assistance Agreements

Japanese only

Main Disaster Assistance Agreements(As of February 29, 2012)

With Everyone

Disaster goods supply agreements andAgreements to help people unable to return home
Disaster goods supply agreements
Agreements to help people unable to return home

About Lawson

57

With
Communities

Go toContents*Only agreements made with prefectures are shown.
Environmental and Social Activities ReportLawson as Lifestyle Infrastructure and a Community Lifeline
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▼Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

58

With
Communities

In order to Protect the Community from Large-scale Natural Disasters

Disaster Relief Fundraising
Lawson provides help to areas stricken by large-scale disasters by replacing its Lawson Green Fund collection
boxes with a special disaster fund appeal for a limited period. (See p.40)
In 2011, we contributed funding for five disaster relief efforts as outlined below, delivering donations of people
from across the country to the victims of disasters. We sincerely thank our customers for their generous donations.
●

Disaster Relief Funds Collected in Fiscal 2011
Fund

Typhoon 12 disaster
fundraising

Area

PeriodTotal donations

2,140 Kinki-area Lawson and
LAWSON STORE100s

2011.9.9 〜 2011.9.30¥8,440,937

Earthquake fundraising campaign for Sakae 131 Lawson stores in Nagano
Prefecture
Village in northern Nagano Prefecture

2011.5.1 〜 2011.5.31¥1,964,844"Tochimaru" fundraising campaign 107 Lawson stores in Tochigi Prefecture

2011.5.1 〜 2011.5.31¥1,340,218

Great East Japan Earthquake 10,016 Lawson Group stores acrossJapanfundraising campaign

2011.3.13〜2011.4.30¥1,038,101,304

Shinmoedake Eruption
fundraising campaign

2011.2.19〜2011.3.11¥23,019,038

8,917 Lawson and NATURALLAWSON stores across Japan

Click here for the results of the past disaster relief fundraising

Results of the Disaster Relief Fundraising

Japanese only

Support to Disaster-stricken Areas in Case of a Disaster
When a large-scale disaster occurs, the Lawson Group establishes Emergency Response Headquarters and promptly implements disastercountermeasures to ensure continuation of the supply lifeline to the disaster area, and provides aid to the affected municipalities in the form of provisions.

Go toContents

Click here for the support provided to the areas
affected by the 2011 Great East Japan Earthquake

Support Provided to the Areas Affected by the 2011 Great East Japan Earthquake

For more information, click here.

Featured Page(p.5)

Environmental and Social Activities ReportLawson as Lifestyle Infrastructure and a Community Lifeline
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▼Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

59

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Contents

With
Communities

Delivering Convenience and Comfort Every Day
Leveraging its nationwide network of stores, we seek to offer convenience in the form of essential
services. We are also in the process of making our stores reliable and accessible to all customers.

Providing a Wide Range of Services
Ponta Multi-Partner Loyalty Point Card (Program)

E-Payment Services

Ponta enables customers to collect points at other
Ponta partner outlets as well as LAWSON and
LAWSON STORE100 when they shop. As well as
one point being able to be used as 1 yen, a variety of
special advantages will be offered in Lawson stores

In addition to iDTM*1, QUICPayTM*2, Edy*3and Visa Touch (Smartplus)*4, all of which
can be used nationwide, JR East Suica*5and other major transport e-payment
systems can be used in all regions.

Providing ATM Services

Providing a Wide Range of Services
with Loppi Multimedia Terminals

Lawson provides ATM services for cash withdrawals and balance
inquires using the cash cards of Japan s city banks, some regionalbanks and credit unions, and Japan Post Bank cards, as wellas credit card company cash loans. 9,276 ATMs and 54 partner
financial institutions across 46 prefectures, as of May 31, 2012)

Comprehensive Alliance with Japan Post Holdings Co., Ltd.
Under its comprehensive alliance with Japan Post Holdings Co., Ltd.,
Lawson is leveraging its nationwide network of stores to improve the convenienceof postal services̶an important component of social infrastructure̶by equipping
all of its stores with mailboxes, opening stores in post offices and post offices insome LAWSON stores, cooperative opening of stores and other innovations.

Takes reservations for and sells highway bus, etc.
tickets, concert tickets, DVDs, gift items, etc., andsports lottery tickets Toto, in addition to providing a
range of agency and payment services.
*1. iD is a trademark of NTT DOCOMO, INC.
*2. QUICPay is a system endorsed by the Mobile Payment
Promotion Association (MOPPA).
*3. Edy is a prepaid e-money service operated by bitWallet, Inc.
*4. Visa Touch and Smartplus are non-contact e-payment services
offered respectively by Visa International Inc. and Mitsubishi UFJ
NICOS Co., Ltd.
*5. Suica is a registered trademark of East Japan Railway Company.

Environmental and Social Activities ReportLawson as Lifestyle Infrastructure and a Community Lifeline
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▼Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

60

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Contents

With
Communities

Delivering Convenience and Comfort Every Day

Stores More Comfortable and More Accessible to All Customers
Through means such as eliminating bumps at the entrances of new stores, building wheelchairfriendly parking spaces (one per lot) in compliance with laws and regulations, and building
bathrooms with handrail-equipped Western-style toilets, we are creating barrier-free atmospheres.
Guide dogs, service dogs, hearing dogs and other assistance dogs are welcome at all our stores.
We have also introduced shopping carts and large-print price tags at designated Lawson
stores in an effort to make our stores user-friendly for elderly people.

Encouraging Good Smoking Manners
The Lawson has established standards for the placement of storefront ashtrays. Where
bylaws prohibit smoking on sidewalks, we have as a rule removed ashtrays, and in otherlocations, we have repositioned ashtrays away from store entrances. We also take various
measures, including the display of smoking etiquette stickers on ashtrays in cooperation
with Japan Tobacco Inc., to raise awareness of the importance of observing good smoking.

▲Barrier-free Bathroom ▲Working Dog Welcome◀Smoking Etiquette Sticker on Ashtray

Display of Organ Donor Cards
To help promote organ transplants, since January 1999 we have displayedorgan donor cards in all of our stores. We also began providing them at
LAWSON STORE100s across Japan in July, 2012. We will continue to help
promote organ transplants to raise awareness to think about donating organs.

▶Organ Donor Cards

Environmental and Social Activities ReportLawson as Lifestyle Infrastructure and a Community Lifeline
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▼Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With
Communities

Contributing to Society through Shopping Points
The Lawson Group supports citizenship activities being carried out by its customers and also
provides them with opportunities to contribute to society through shopping at its stores.

Ponta Environment and Social Contribution Course
We offer an Environment and Social Contribution course in the Ponta multi-partner loyalty point program (See p.59). Under this course,which we have continually offered with the previous loyalty card system since 2002, customers can donate units of 10 points, equivalent
to 10 yen, to organizations that serve society. In fiscal 2011, a total of 846,610 yen was donated through this course to six organizations.
Caring for Young Refugees (CYR) *NPO
Japan Guide Dog Association
Education Sponsorship in Asia (ESA) *NPO

Ecology Café *NPO
Bridge Asia Japan (BAJ) *NPO
National Land Afforestation Promotion Organization (Lawson Green Fund)

Earthquake relief through point donations
To help those affected by the Great East Japan Earthquake, we havebegun accepting donations in the form of Ponta points as well.
• Great East Japan Earthquake Relief Fund (recipient: Japanese Red Cross Society)
March 13 (Sun) - April 30 (Sat), 2011
32,959,506 yen• A scholarship program for students affected by the Great East Japan Earthquake Support Dreams Fund (Recipient: NPO Charity Platform)
May 1 (Sun) - February 29 (Wed), 2011
2,354,698 yen

With Everyone
About Lawson

Point donations can be made through in-store Loppi terminals or the Lawson website.

61

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Sign up to donate Ponta Points

Japanese only
Environmental and Social Activities ReportTogether with the Local Community
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▼Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

62

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Contents

With
Communities

Support for Sports
Lawson supports a wide range of sports activities and participates in neighborhood cleanup
activities to foster close relations with local communities.

Supporting "Oidemase ! National Sports Festival in Yamaguchi"
Lawson supports the annual National Sports Festival of Japan, which is held at different
locations each year, as part of our cooperation programs through comprehensive agreementswith local authorities. As an official corporate sponsor of the Japan Amateur Sports
Association, in FY 2011 Lawson had a booth to introduce its sports-related initiatives at the"Oidemase! National Sports Festival in Yamaguchi" event held in Yamaguchi Prefecture.
Visitors to the booth received products only available through Lawson. Lawson stores in the
Chugoku and Shikoku regions had on sale 10 different items commemorating the event andthe comprehensive partnership agreements held with those regions. On sale were products
using foods from Yamaguchi Prefecture and items themed as famous foods from the area.

▲Lawson booth at the event▲ A "Yamaguchi Umaimon" lunch box,

stuffed with foods from Yamaguchi
Prefecture

Supporting the J. League teams
Lawson supports the teams in the J. League as its official sponsor
and ticketing partner.
At our collaborative stores, we will continue to set up areas to sell
special merchandise as well as information sharing areas as we workwith local supporters in showing our support.

▲Store run in collaboration with

J. League teams (LAWSON
Takatsu Ekimae store)

Environmental and Social Activities ReportTogether with the Local Community
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▼Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

With
Communities

Regional Beautification Efforts
Lawson helps to keep neighborhoods tidy by participating in cleanup activities.

Kyoto Citizen Mass Cleanup Action
About 50 Lawson-related people participated in the Kyoto Citizen Mass Cleanup Action
event held in Kyoto City in November 2011. A total of 3,500 Kyoto residents and company
workers participated in this mass effort to clean up shopping districts and tourist spots.
▲The Kyoto Citizen Mass

Arakawa Clean Aid

Cleanup Action

In November 2011, Lawson organized Arakawa Clean Aid 2011 with theparticipation of 90 Lawson Group employees and their families, and gathered 42
bags of litter and 30 large-sized waste items. This was our 17th annual cleanupof the banks of the Arakawa River in Tokyo since we started this initiative in 1994.

Saitama City Habit Improvement Campaign▲Arakawa Clean Aid

The "Saitama Prefectural Izumi Comprehensive High School / Lawson Joint Habit
Improvement Campaign" was held in January, 2012 in Saitama City. 23 participants,
comprised of Izumi High School students and faculty, prefectural officials, and Lawson
employees, collected and disposed of cigarette butts and other litter left on the city's streets.

Fukuoka Love Earth Clean Up event

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This event is held every year at Ohori Park in Fukuoka City. Unfortunately, the 2011 event was canceled due to rain.

▲Saitama City Habit

Improvement Campaign

Environmental and Social Activities ReportFor the Next Generation of Young People
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▼For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

64

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Contents

With
Communities

Becoming a Favorite for Families Raising Children
The Lawson Group thinks hard on ways to help families raise children and offers its support.

HAPPY LAWSON Stores
The idea arose from the theme of the prizewinning entry in a contest held in 2005 to commemorate
our 30th anniversary that solicited ideas on The Convenience Store of the Future. With the idea of
winning entry proposing convenience stores that support childrearing, the HAPPY LAWSON
Yamashita park store that we opened in Yokohama City marked its 5th anniversary in July 2012.
For example, we made the aisles wide enough to accommodate a baby carriage and addeda play area for kids and a space for caregivers to relax, chat, and enjoy various events. We alsobolstered our product lineup with disposable diapers, baby food, picture books, toys and otherproducts that families raising small children have frequent need of.

▲HAPPY LAWSON Yamashita Park store

HAPPY LAWSON wins the 5th "Yokohama People, Community, and Design Award"!
In an awards ceremony held in Yokohama City on
August 26, 2011, HAPPY LAWSON won the Community
Development Division award of the 5th "Yokohama
People, Community, and Design Award". This award
honors activities of particular merit to Yokohama urban
development and the architecture that contributes to thecreation and preservation of the cityscape, and aims tofurther expand community development that is engaging.

▶The Store Provides
Family-friendly Products

To see the link for the latest information on the

HAPPY LAWSONJapanese only

Environmental and Social Activities ReportFor the Next Generation of Young People
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▼For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

With
Communities

Helping Children Grow Up Healthy
The Lawson Group works as one with local communities to help create an ideal environment for children to grow up.

Fifth Grader Work Experience in Kyoto Student City
In January 2007, Lawson opened a store in Kyoto Student City* designed to give children a taste of what work in
a convenience store entails. As well as a Lawson store, Kyoto Student City s little town boasts a ward office, bank,newspaper publisher, traditional pickle purveyor and other work experience facilities created through the cooperationof 13 companies and other organizations. After being taught about society and employment-related mechanisms,
children engage in hands-on activities. From 2007 to the end of March 2012, 52,820 fifth-graders from 845 schools in
Kyoto City have larned how to communicate courteously with customers and operate cash resisters.
*Kyoto Student City: Established by Kyoto City, Kyoto City Board of Education and Junior Achievement
Japan, the brunch of the world s biggest economic educational organization. As part of their school
curriculums, fifthgraders in Kyoto City participate in work experience programs.

▲Experiential learning

Chugoku & Shikoku Office Supports Shimane Children's Fitness Program
As part of its comprehensive agreement with Shimane Prefecture, Chugoku & Shikoku office supports the
Shimanekko Cheer Up Carnival, an event aimed at penetrating and enlightening the Shimanekko Cheer
Up Program to improve the fitness of Shimane's children since 2009. The program offers ten activities
including skipping, unicycling, and ball games, and each elementary school selects a number of these
activities for participation by their students.
The Carnival was held at 18 schools in fiscal 2011, with Chugoku & Shikoku office donating
dodgebees, kids volleyballs and other exercise equipments to the schools, and mini towels to the children.
*Held at 48 schools from 2009 to February 29, 2012

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For more informationon the Shimanekko Genki Up Carnival Official Website Shimane Pref.

Japanese only

▲Shimanekko Genki Up Carnival

Environmental and Social Activities ReportFor the Next Generation of Young People
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▼For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▶With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

66

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Contents

With
Communities

Helping Children Grow Up Healthy

Deterring Underage Drinking and Smoking
To prevent alcohol and cigarettes from being sold to minors, boththe customer and store staff are reminded about age restrictions
on the cash register's POS screen. In addition to regular store
employee training, customers are asked for their support via thedisplay of posters and in-store PA announcements.

▲Cash register screen reminder to customers

Safety Station activity participation
The Lawson Group is an active participant in the Safety Station
activities of the Japanese Franchise Association, and promotes
the "Creating Safe and Secure Communities" and "Building
Sound Environments for Young People" initiatives. We also
take measures to prevent in-store theft and provide a place for▶Safety Station in
women and children to escape attackers.
-store poster

Scholarships for Vietnamese Students
In fiscal 2009, the Lawson Group established a scholarship program for Vietnamese students wishing to study in Japan. This program emerged from our
procurement of ingredients grown in Vietnam for our products.Vietnamese students are very diligent, and since many want to study in Japan, we establishedthe program to provide the opportunity to some of them, granting scholarships for study in Japanese colleges and universities for up to six years. As of April
2012, sixteen such students (fourteen honors scholarships and two ordinary scholarships) have enrolled in Japanese universities and Japanese language
schools. We hope that this initiative will contribute to Vietnam s development and the building of even friendlier ties between Vietnam and Japan.
Environmental and Social Activities ReportWith Communities of the World
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With Communities

is expanding into countries and regions where we can
To Create Happiness and Lawson
improve convenience, safety and security for consumers andto the modernization of their distribution industry.
Harmony in Our Communities contribute
Lawson is tailoring the convenience of the Japanese-style
convenience store to the lifestyle and culture of each country.
throughout the World
Dalian Lawson, Inc.
Established: September 2011

With the Earth

Number of stores：7

With Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▼With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World

Total number of stores in

DalianChongqing Lawson, Inc.
Established: April 2010

57

10，
778

Beijing(not yet opened)

Japan

Japan:(As of the end of June 2012)

Number of stores：53
Shanghai

Chongqing

Shanghai Hualian Lawson, Inc.
Established: February 1996

Total number of overseas stores (results)●(Stores)

400
300

282

294

298

319

370

400

Hawaii
Lawson USA
Hawaii, Inc.

Number of stores：325

300

Established: January 2012

200

200

PT Midi Utama Indonesia Tbk
License agreement: June 2011

With Everyone

100

100

Number of stores：50

About Lawson

0

67

2007

2008

2009

2010

2011
(FY)

(Two stores opened
in July 2012)

0Indonesia

As of the end of June 2012:

Go toContents

Please visit

www.Lawson.co.jp/worldoverview/ for the latest information

Total number of overseas stores: 435
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
50 ▶Lawson, Growing Together with the Community
Building Stores Tailored to the Community
Enriching the Community by Collaborating with Local Authorities▶Lawson as Lifestyle Infrastructure and a Community Lifeline
In Order to Protect the Community from Large-Scale Natural Disasters
Delivering Convenience and Comfort Every Day
Contributing to Society through Shopping Points
62 ▶Together with the Local Community
Support for Sports
Regional Beautification Efforts
64 ▶For the Next Generation of Young People
Becoming a Favorite for Families Raising Children
Helping Children Grow Up Healthy
67 ▼With Communities of the WorldTo Create Happiness and Harmony in
Our Communities throughout the World
57

With Everyone
About Lawson

68

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To Create Happiness and Harmony in Our Communities throughout the World

Lawson spreading around the world
As of the end of June 2012, Lawson has stores in Shanghai, Chongqing and Dalian in
China and the Special Capital Territory of Jakarta and surrounding area in Indonesia.
Lawson also opened two new stores in Hawaii in July 2012. Lawson will continue
to actively open stores in these countries as well as in other developed Asian andEuropean countries in the future.

■ China (Shanghai, Chongqing, Dalian)
Similarly to Japan, lunchbox, Japanese hot pot andChinese steamed buns
are popular also in China.
Japanese hot pot is sold allyear round. Numbers areplaced on skewers making
selection easy and reducing
the chance of mistake.
Breakfast items tailored to
the local diet such as rice
porridge, etc. are also soldand are gaining popularity.

Philosophy sharing
Training aimed at allowing managers of Alfa Group,Indonesia’s leading distributor and a partner of Lawson,
to acquire a greater understanding of Lawson Japanwas conducted from May 21 to 26, 2012 at the
Shinagawa Seaside Training Center. Employees withvarious areas of responsibility ranging from operation,
product development, store development and IT, etc.
received lectures concerning Lawson Japan’s productdevelopment, store development and customersoriented merchandise assortment (PRiSM) and actively
exchanged views.
In addition, participants toured vendor factories
and Lawson stores. Lawson will endeavor to continue to
conduct such training for foreign partners in the future
in order to properly share not only the Lawson sign, butalso the philosophy and ideas of Lawson.

◀Store appearance
Upper left: Chongqing（皇冠自由城店）
Upper right: Shanghai（宏匯国際広場店）
Lower left: Dalian（軟件園店）▶Original products

Chinese hot pot■ Indonesia
Lawson’s original Chinese hot
pot and rice balls are popular inIndonesia. A space for cooking
is reserved within the store
which allows rice balls to bemade on-site. For convenience
stores in Indonesia, a space forcustomers to eat purchased
food and drink is required
inside the stores.

With Communities▲Factory tour

▲Store appearance(BUNDA MULIA campus store)▲Lecture at the Shinagawa Seaside Training Center

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Efforts to Ensure Customer Satisfaction
To enhance customer satisfaction, Lawson always focuses on these key priorities ̶ implementation of
the Three Challenge Practices , the provision of quality products and operation in convenient locations

The Three Challenge Practices+Quality Products+ Convenient Locations

With the Earth■ The Three Challenge Practices

With Communities

Our Three Challenge Practices of store operation are: (1) ensuring merchandise
assortments are matched to individual store locations; (2) serving customers
courteously; and (3) keeping stores and surrounding areas clean. We work
to build stores where many repeat customers enjoy shopping by properly
understanding the customers of each store in respective retail trading zones
and offering merchandise assortment that satisfy these particular customers
instead of a uniform product line nationwide, and at the same time, by keeping
the stores and surrounding areas clean and serving customers courteously.

With Everyone
69 ▼Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson■ Quality Products

Our headquarters works hand-in-hand with our stores to constantly improve operations andensure that the products that reach customers are safe, trustworthy, healthy and delicious.
■ Convenient Locations

69

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With Everyone

We actively seek to open new shops in locations such as schools, hospitals,
post offices, subway and train stations, airports and expressway parking areas,
tailoring stores to the nature of the location to best meet customer needs.

Lawson s Approach to Customer Satisfaction●

The Three Challenge Practices
Serving
customers
courteously

Safe

Trustworthy

Quality Products
Healthy
Keeping stores
andsurrounding
areas clean

Delicious
Individually
tailored stores
Merchandise assortments
tailored to local
customer needs

Convenient Locations
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Everyone

Efforts to Ensure Customer Satisfaction

Mystery Shopper Program
To improve store operations, we have implemented a Mystery Shopper program that uses third party undercover researchers
to inspect stores from a customer s perspective and objectively evaluate them on the quality of their merchandise assortments,
service and cleanliness. Feedback is provided via supervisors to franchise owners who use it to strengthen their store operating
capabilities. Through a series of gradual improvements since its introduction, the program is producing noticeable results.

With Communities
With Everyone
69 ▼Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

70

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Contents

Conducting our "Thoughtful Hospitality Improvement Program"To succeed in providing "thoughtful hospitality", we have been
engaged in hospitality improvement initiatives since FY 2011. Our
efforts consist of three main areas.
1. We have established a code of conduct anddeﬁnition for "thoughtful hospitality".
To share and carry out this philosophy, we have provided training to franchise store owners.
2. Conducting hospitality reviews (contests).
These help us improve by rating hospitality on a 7-point scale. These are currently done
twice a year at all stores, with the highest scoring stores around the country given awards.
3. We have created the Service Master program.
This program certifies individuals providing thoughtful hospitality in order to serve as a goal andincrease motivation among store staff. (Certified Service Master as of May 31, 2012: 371)
In FY 2012, video will be taken at 20 stores from among those providing excellent hospitality
last year and shown at various training sessions and workshops as models to emulate. Goingforward, Lawson will continue its systematic approach to improving hospitality.

●

Deﬁnition of "Thoughtful Hospitality" and our code of conduct concerning hospitality
To offer happiness to every

Deﬁnition of The customer through service that
Thoughtful exceeds the expectations of each andevery customer based on feelings of
Hospitality
appreciation and understanding

Service Standard① We greet each customer in a mannerthat conveys warm feelings.

②We strive to be interested in andunderstand each customer.

③We try to serve each customer toexceed his/her expectations.

④We listen to customer feedback withsincerity and properly respond to it.

⑤We value teamwork among staff to makethe store comfortable for customers.

⑥We try to be creative and work positively

to offer happiness to customers.

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▼Keeping Customers Satisﬁed

71

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Contents

Impressions from Store Staff (an FY 2011 Excellent Hospitality store)
Himeji Shirakuni Store, Himeji Branch, Kinki Ofﬁce Norio Hayashi, Owner; Chie Hayashi, Store Manager
I have decided there are three things all employees must do in doing business:①Greet others in a loud and clear voice. (and speak clearly)
Front row, from left: store manager,②Do not make customers wait at the register.
owner; back row, from left: crew
③Try to make conversation with customers.
member Sato Hashimoto,With respect to ③ , especially, we do the following with my crew. First, to get repeat crew member Kazue Kaneda, crewleader Noriko Otsuka
customers, make sure you have what they want. Another thing is communicating withcustomers. Start with a comment about the weather such as, "cold day today, huh?", and then look at the customer carefully.
Doing this will allow you to eventually say things suitable to the situation. Good communication comes from listening andkeeping the conversation going. We hope to continue to convey the importance of interacting with customers to my staff.

Customer Feedback Structure
The Customer Service Counter is dedicated to channelingcustomer comments and inquiries to appropriate sections
for prompt response, and to sharing any issues with all
employees through the company intranet and other means
to make any necessary improvements. Feedback is used
to improve customer satisfaction through developing store
quality, new products, and new services.

Customer Feedback Structure●

CustomerComments, etc.

Store/OfficeComments, etc.

Customer Service Counter

SVs/company sections
Customer feedback structure on Intranet

Sharing feedback with headquarters

Explanation of improvements, etc.

About Lawson

Efforts to Ensure Customer Satisfaction

Replying to customers

Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

With Everyone

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▼Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders

With Everyone

Efforts to Ensure Customer Satisfaction

Feedback Received by the Customer Service Counter
We are receiving more and more "Impressions from Customers (Feedback)", more than 50% of which
are either comments or inquiries. Among these, there is an increasing number of customers sending us
their thoughts on store campaigns as well as questions about the ingredients and origins of products
due to an increased awareness of food safety and security. Next, many pointed out contents related
to store operations, accounting for 40.5%. Many also offered comments on the environment. In
particular, requests for improvement are increasing each year regarding smoke from cigarette smokers
near the ashtray made available on the storefront.

●

Customer Feedback Numbers(No. of calls)
50,00040,00049,84038,68320,00010,0000

The Lawson Select brand provides advanced, high-quality products with theright volume at affordable prices. After our customer service counter received
numerous comments to the effect that the packages for our oolong andbarley teas looked too similar and were thus easy to confuse, we changed
the package coloring and lettering sizes to make them easier to shop for.

46,76630,00073

Making Improvements Based on Customer Feedback

39,57342,954

2007

2008

2009

2010

2011
(FY)

Fiscal 2011 Customer Feedback Breakdown●

Comments
and inquiries
52.3%

Store operations
40.5%

Total

49,840cases

About Lawson（件）

50,00040,00039,573 42,954

30,000▶Old packaging

72

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Contents◀New packaging

Others0.6%

20,000and services
Products
6.6%
10,000
0

2007

2008

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▼Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

73

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With Everyone

Efforts Focused on Safety, Security, and Health
Our headquarters works hand-in-hand with stores to ensure that all of our food products aresafe, secure, healthy and delicious.

Offering Safe and Secure Products
Lawson's products are subjected to thorough quality control procedures incompliance with environmental and hygiene regulations at all stages of development,
production, and sales in the original Lawson products*. We are doing our utmost to
minimize food additives, and use no artificial colorings and preservatives.
In addition to mandatory information such as product name, use-by date,ingredients and allergy warnings, we voluntarily display calories per serving andother nutritional data on original Lawson product labels. We prepare specifications
for each product, and take accurate records of suppliers, preparation methods andany food additives included for each ingredient, reflecting this information in theingredients section of the label. Our Quality Control Dept. also carries out stringent
checks on the content of product labels, and further checks are carried by external
specialists and at the production stage, ensuring that product labels have been
double- or triplechecked for accuracy
before reaching the consumer.
*The original Lawson products:
Boxed lunches, rice balls, sushi,
bakery items, prepared foods,
salads, cooked noodles, pasta
which has Lawson's trademark on
the price tag. Fast foods cookedwithin each store are excluded.

Lawson's Approach to Safety and Health●Select ingredients with care.
●Pay attention to nutritional

Offer healthy
products

balance in menus.

●Include often-overlooked

vegetable content.

Offer safe andsecure products.

●Eliminate use of preservatives

and artificial coloring.

●Practice strict freshness, temperatureand hygiene management

Main Items Displayed on Product Labels●

Use-By Date
The period in which
the product may beeaten with confidence
Ingredients
Ingredients displayedin the order of highest
content by weightContainers and Packaging Information
Containers and packaging
material information tofacilitate sorting for recycling
and disposal (such as plastic)
Nutritional Information
Calories, protein,fat, carbohydrates
and sodium content
per serving

Food Additives
Allergens
Displayed as prescribedby the Food Sanitation Act
Seven items
Starting July 1, 2011, we changed the description to "communicate required by law andthe information on the place/ country of origin" of rice and rice 18 items displayed
voluntarily
products in order to comply with the Rice Traceability Law.
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▼Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

With Everyone

Efforts Focused on Safety, Security, and HealthOffering products focused on healthLawson pays attention to ingredient quality, nutritional balance and the inclusion of often overlooked vegetable
content when developing products, focusing on the functionality of foods. In particular, to address growing
customer interest in health, we are expanding our healthconscious product lineup for NATURAL LAWSON stores.
Contributing to healthier lifestyles! Lunch boxes and prepared foods using vinegar now on sale
In May, 2012 we began selling at our NATURAL LAWSON stores "refreshing, delicious, and healthy", vinegar-added lunch boxes
and prepared foods, developed jointly with Mizkan (headquarters: Handa City, Aichi Prefecture).
In addition to allowing for less oiliness and salt, vinegar offers the additional benefits of alleviating fatigue, improving appetite,and serving as an antiseptic and bacteriostatic. According to research done by the Mizkan Group, ingesting a certain amount ofvinegar every day will lower visceral fat, body weight, BMI, and abdominal fat, drawing attention to it from those prone to being
overweight. (From the "On the benefits of our friend vinegar" by Mizkan)
These products have received a good reputation with the main target demographic of female customers between 20 and 40.

About Lawson▲Light and Simple Fried Pork lunch box

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Contents▲Light and Simple Ratatouille Udon noodles▲Salmon & Carrots "Purasu" Salad* Now discontinued.
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▼Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

75

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Contents

With Everyone

Efforts Focused on Safety, Security, and Health

Product quality control that oversees everything from the procurement of the raw materials to production and sales■ Quality control for the chilled dessert "Ankoya"

In March, 2012 we launched the "Ankoya" series of chilled Japanese sweets. Thisoriginal desert is already popular with our female customers.
Keeping the most popular item in the series, the Fresh Cream Daifuku, chilled
allows us to use low-calorie, subtly sweet bean jam. We also fill them with fresh cream
to give it a richness and melt-in-your-mouth quality only chilled sweets can provide.

We have established a special section
responsible for procuring and checking
ingredients. Checks are conducted
not only on new suppliers, but also
periodically on existing suppliers.

▲Ankoya Fresh Cream Daifuku

Selecting Ingredients

Product Development

The bean jam in Ankoya strives for the ultimate indeliciousness and is made from the best-suited
azuki beans. We use only certain kinds of azuki
beans from farms of our choosing.
We also specially select the farms that provide
the rock candy used when cooking the bean jam.

We do a document review when
the product specification has
been fixed, and then check safety
by doing trial production runs
using actual production lines.

Product Manufacture

Product Delivery

Sale at Stores

See the next
page for info
about making
the productProduct sorting, packing and other loading tasks are carried out
efficiently according to fixed procedures to comply with designatedtemperatures and times. Delivery trucks
are equipped with thermometers,
and storage conditions are monitored
constantly.Fresh Cream Daifuku are
kept chilled and delivered to stores.

The staff check the temperature of the
product display case four times daily toprevent quality deterioration. Moreover,supervisors* regularly conduct hygiene
checks.

Next Page*SV:a supervisor/store management instructor
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▼Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

With Everyone

Efforts Focused on Safety, Security, and Health■ Product Manufacturing

At each of our production facilities, we make products strictly to spec according to the manual through detailed instructions
concerning elements like temperature and time. Our facilities are always kept clean, and workers ensure no foreign substances are
introduced by entering facilities only after using lint rollers on their clothes and washing and disinfecting their hands and fingers.

1 Making whipped cream

2 Making bean paste

3 Making rice cakeThe fresh cream shipped in every
day is used to make whippedcream in a specialized room.
When whipping cream, agitation
speeds areadjusted,
and the creamis finishedwith a soft,
milky texture. The mixture is kept under 10º and taken
to the rice cake production facility.

Bean paste is cooked at a special facility. By
adjusting temperature and the amount of water
added and then cooking together with rock candy,
the azuki
beans' own
natural flavor
is maximized
with a richness
that is not too
The mixture is kept under 10º and taken
sweet.
to the rice cake production facility.

Specially selected Akita
Prefecture sticky rice flour isused to make rice cake thatretains its softness even whenfrozen.

Adding the ingredients to
4 themachine
The mochi, azuki, andwhipped cream are put in.

Workers' gloves areexchanged and washedregularly with alcohol.

5 Cutting into individual pieces and forming

6 Packaging

7 PackingWith one cut every second, rice cakes
stuffed with bean jam are made.

Rice cakes stuffed with bean jam are packaged quickly.

After being packed, products are taken to the shipping center.

At the end of each day, machines are broken down andtheir individual parts carefully washed and disinfected.

A metal detector is used to ensure
no foreign substances are present.

Here workers inspect things such as package
weight, appearance, and any damage.

About Lawson

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▼Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

77

Efforts Focused on Safety, Security, and Health

Conducting voluntary radioactive substance inspections for original products
Lawson has been conducting voluntary radioactive substance inspections for fruits and vegetables received at the 16 produce fresh
produce processing and collection centers north of the Chubu area since February 1, 2012, and for original products manufactured
at the 35 production centers that have been making rice dishes, bakery items, cooked noodles, and prepared foods.
We hope to continue making products that our customers can enjoy with peace of mind.

Products Inspected

How Inspections are Done

1）Fruits and vegetables

Levels of radioactive cesium are measured as per the radiation
standards under the Food Sanitation Law, newly enacted April 1, 2012

Produce collection and processing centers (16 locations
as of the end of July, 2012) north of the Chubu area
supplying to LAWSON stores and LAWSON STORE100
locations (about 3,000 in all) across 24 prefectures*Hokkaido, Aomori, Akita, Yamagata, Iwate, Miyagi, Fukushima,
Niigata, Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo,
Kanagawa, Shizuoka, Yamanashi, Nagano, Toyama, Ishikawa,
Fukui, Gifu, Aichi, Mie (excluding the Nabari and Iga areas)

2）Original rice dishes, bakery
items, cooked noodle, andprepared foods
Production facilities north of the Chubu area that supply
to LAWSON stores and NATURAL LAWSON stores(about 5,300 in all) across 24* prefectures (35 locations
as of the end of July, 2012)

Go toContents

With Everyone*Hokkaido, Aomori, Akita, Yamagata, Iwate, Miyagi, Fukushima,
Niigata, Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo,
Kanagawa, Shizuoka, Yamanashi, Nagano, Toyama, Ishikawa,
Fukui, Gifu, Aichi, Mie (excluding the Nabari and Iga areas)▲Sampling inspections are done every day for all fruits and ▲Sampling inspections are done

vegetables (not including imported or processed products)

every week for all original products

Inspection results are put on our webpage and updated monthly.

If Radioactive Substances are Found-Product shipping is halted if radioactive substances are found that exceed theprovisional standards set by the Japanese government.
-We have further inspections conducted using germanium semiconductor
detectors and we report the results to the supplier and farmer.
-Products exceeding the provisional standards by category and percentage arereported by category on our website.

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▼Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders

With Everyone

Efforts Focused on Safety, Security, and Health

Safe, fresh vegetables available at your local Lawson-Lawson Farm, an agricultural production corporationLawson Farm is an agricultural production corporation founded to stably supply vegetables to stores in the Lawson Group.
There are seven Lawson Farms in Japan as of June 2012.
The company records the production history of the vegetables and POPs (Point of purchase advertising) showing
information on the producer are posted inside the store with the aid of IT in order to offer safety and security to customers.
Working with professional produce farmers, we develop products that satisfy convenience store customer needs and makeeffective use of farmland, improve productivity, and contribute to local agricultural development through our Lawson Farms.

73

1
6 Lawson Farm

5 Lawson Farm Oita, Inc.

Oita Bungoono, Inc.
Location Usa City, Oita Prefecture
Location Bugoono City, Oita Prefecture
Established November, 2011
Established April, 2012
Produce Tomatoes
Produce Cabbage, Japanese eggplant,
white scallions, Chinese cabbage, etc.

Hiroshima Jinsekikogencho, Inc.

3
4

7 Lawson Farm Kagoshima, Inc.

78

1 Lawson Farm Tokachi, Inc.

Location Makubetsucho, Hokkaido
Established June, 2011
Produce Potatoes, Japanese radishes,
burdock, long potatoes, etc.

4 Lawson Farm

About Lawson

Go toContents

3 Lawson Farm Tottori, Inc.

Location Yonago City, Tottori Prefecture
Established June, 2012
Produce Japanese radishes(for Japanese hot pot)

Location Higashikushira Town, Kagoshima Prefecture
Established April, 2011
Produce Japanese radishes,cabbage, carrots,
sweet potatoes, etc.

5

7

6

2

Location Jinsekikogencho, Hiroshima Prefecture
Established June, 2012
Produce Tomatoes,
bell peppers,
eggplant,
2 Lawson Farm Chiba, Inc.
spinach, etc.
Location Katori City, Chiba Prefecture(organic vegetables)
Established June, 2010
Produce Japanese mustard spinach,
Japanese radishes, carrots,
spinach, etc.

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▼Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders

With Everyone

Supporting Owners and Crews
We support store operation in various ways, and put a lot of weight on exchanging views with thoseowners, store managers and store crews in our ongoing efforts to improve our products and services.

Lawson and its franchise stores are partners on an equal footing, striving for a win-win relationshipLawson s franchise system is a system of joint operations, whereby the headquarters and the franchise owner jointly
manage the store. The headquarters not only allows the use of Lawson services and trademarks and provides management
knowhow but also continuously guides and backs up the management of the franchise store. The franchise store, in return,pays franchise and royalty fees and works to maximize store profit as an independent business owner and good partner.

73

Local communities
The Lawson headquarters backs up the franchise stores
Rich productlineupSocial contribution
on activities

Win-win relationship
Business partnershipFranchise stores
Approach to
new services●Product development and product information●Information technology systems●Logistics systems●Advertising and publicity for sales promotions

headquarters●Store management training by SV (supervisors)●Education and training●Accounting service for franchise owners

Approach toEnvironmental
conservation●Loan of business equipment and fixtures

Adopting a new franchise package

About Lawson

To increase sales and profits by gaining more customers and reducing lost sales opportunities throughout the Lawson
Group, we have revised our franchise agreements and put together a new package that will allow franchise stores toembark on new policies and ensure smooth store operation despite the recent worrying electricity shortages.

79

Go to
Contents

Click here for agreement details

Franchise Conditions and Agreement Details Japanese only
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▼Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

80

Go to
Contents

With Everyone

Supporting Owners and Crews

Sharing Corporate Philosophy and Goals
The daily management of the store is supported by supervisors , or a supervisor/store management instructor(SV),serving as the bridge between the franchise owner and the headquarters from a customer perspective. The SV
provides various kinds of information, including the latest product trends and changes in the external environment,
analyzes sales and customer data, conducts market surveys in the store neighborhood, and advises on profits.
We also hold the Lawson Seminar in eight locations around Japan, focusing mostly on explaining Lawson
business policy, with supervisors discussing policy with store owners. In addition, we hold Lawson Franchise
Owners' Meetings, where the main focus is on sharing issues experienced at stores and related discussions.
All domestic stores are also participating in area meetings to exchange information between franchise storesin the same area and share success stories.

▲At a Lawson Owners meeting

Training and Support Programs for Trouble-free Store Management
Lawson headquarters has established training and support programs to achieve trouble-free store
management.
We hold a Basic Management Course (BMC) to provide prospective owners with basic knowledge
in store management prior to opening their stores. After opening, we provide further training of various
kinds at our training centers.
Other support includes a Franchise Owner Support program for sending headquarters employees
to fill in for franchise owners when they take a holiday,and a Store Support Desk that fields questions
from stores about store operation 24 hours a day. We also provide regular information on store
management in the form of Pal, our monthly in-house communication magazine, and Making YourStore Buzz, a monthly publication packed with information on sales and operation strategies.

▲Area meeting▲Training Seminar at a Lawson Training Center

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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▼Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

81

With Everyone

Supporting Owners and Crews

Support to Franchise Owners Who Intend to Manage Multiple Stores as a Business Entrepreneur
Lawson has implemented the full-scale operation of the Management Owner (MO) System since fiscal 2010 to provide support to the franchiseowners intending to operate multiple stores as business entrepreneurs.
Under the MO System, the headquarters leadership has been changed from the SV System, in which supervisors (SVs)give guidance and help toindividual stores concerning sales activities, to the MC System, in which MCs give guidance to MOs concerning the management of multiple stores.
To owners looking to become MOs, Lawson provides training in transitioning them from doing one- or a few-store "family business" managing tomulti-store "corporate business" managing, helping them achieve their dreams.
●

Headquarters leadership
SV System

MC System

Support &Guidance

Super-visor(SV)

Management
Consultant
(MC)

Owner
Store Manager

Support &Guidance

Management
Owner
(MO)

Store
Consultant
(SC)

Store
ManagerStore
Manager

Store
Consultant
(SC)

Store
ManagerStore
Manager

Go toContents
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With Everyone

Supporting Owners and Crews
From the Frontline: Franchise Owner

Aiming to satisfy andimpress customers

for being able to consult with the MC on a variety of issues.
I hope to continue to work with store staff and headquarters to makeeach of my stores ones that satisfy and impress our customers.

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▼Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

82

Hironobu Yoshii(left) MO Hironobu Yoshii,(right) MC Yoshiaki Hirakawa

Including the Nakamikage store, Hironobu Yoshii manages 11
stores as a Management Owner (MO)After becoming a LAWSON store owner, I knew I wanted to soon get into
multi-store management. However, a lot of things happened and 10 years
later I had one store. I thought to myself then that I would make that store
great and a fun place to work but did not focus enough on building alarger organization.
I took training when the MO system was created and learned about
the setup and about business management, which made me able to doorganizational management. My supervisor changed from an SV to an MC,
and I was very thankful for being able to receive such a wide range of solid
guidance on managing, from store operation to general management, andFrom the Frontline: Headquarters employee

Management Consultant (MC) Yoshiaki Hirakawa
Mr. Yoshii was the first store owner in the country to become an
MO, and made his store grow into a large organization through a
lot of blood, sweat, and tears. I lately see many companies that list
corporate resources in the order of "money, things, and people".
However, Mr. Yoshii became an MO by believing that "it is becauseof people that we can understand customers and satisfy theirneeds - profit simply follows". I believe this is what allowed him tocreate this large, 11-store organization.
As an MC, I am focused on fully and autonomously interpreting
headquarters' policy, explaining it to MO and SC (store consultants),
and working to ensure store owners are on board with it. Working
together with MO to continue to grow will be my ongoing goal.

Go toContents
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Contents
Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▼Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

Supporting Owners and Crews

Supporting Crew Recruitment and Loyalty
Lawson operates an original crew recruitment website (http://arbeit.lawson.co.jp/）tomatch crew applicants and stores in order to respond to the employment situation. Crewapplicants can search and quickly identify the best store in which to work by inputting thearea and working conditions, while stores needing to recruit and hire new crew can provide
recruitment information to attract applicants with photos showing the store atmosphere.
To improve their motivation and skills after being hired, we established the "Crew
Leader System" and the "Crew Rank Up System" to provide them with goals, to help themstay in the job. We are also working to improve communication with establishment of the
Lopyon Channel̶a site tailored to store crew with mobile phones̶in February, 2012.

Direct line to executives

Go toContents▲Lopyon Channel

This mobile-friendly communications siteallows for nationwide information sharing
between headquarters and store crew,
and amongst store crew themselves.

Lawson has created its own original "Direct line to the Group's CEO* system that allows store
owners, managers, and crew to send suggestions, comments, and grievances directly to a top
executive. The Lawson CEO looks at and responds to all messages.
*With the adoption of the group system (CVS Operating Group, Entertainment & e-Commerce Group, and International Group), the Direct line to the CEO systemstarted in January, 1996 was changed to the Direct line to the Group's CEO system in October, 2011.

Franchise Owner Welfare Association

83

With Everyone

We want our franchise owners to be happy in their work, and have created a Franchise Owner
Welfare Association to expand and improve welfare for franchise owners and their families,
store managers and crews, aimed at providing quality time, health and peace of mind.

◀Franchise Owners Welfare Association Booklet:

The Welfare Association offers a wide variety
of benefits, including assistance in covering
obligatory congratulatory and condolence
payments, sports club membership,
travel expenses, distance learning, healthmanagement and voluntary insurance plans
to protect them and their families

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed

About Lawson

Becoming an Easy Place to Work
Through the enhancement of educational programs, workplace environments and internal communications, Lawson aims
to nurture a corporate culture in which all employees can realize their full potential and feel free to voice candid opinions.

“Lawson University”Training Program
Lawson works to establish a system where anyone who needs to can learn the required contents at the required time from the education of new
employees to the development of executives, naming its own education and training program, Lawson University . Lawson systematically provides
support to franchise stores in terms of education and training and enhances the headquarters functions (educating employees) to further strengthen
the function of education and development, which is at the core of the franchise business, and become the Hot Station in the Neighborhood .
●Lawson University Structure
Education and Training
for Franchise Store Staff

Lawson University

Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▼Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

84

Franchise Staff Training

To further improve skill in running stores■Training Center

Employee Training■Lawson Learning Center■E-learning System

Go toContents

With Everyone●Store preopening training ●Crew leader training ●Current store manager training, etc.

Provide Value
Next-Generation Manager Development●Leader training I, II, III ●Senior executive training

Specialized area

Job Training●Store employee training ●Store manager training ●SV training (ASV training / SV training)●MD training (AMD training/MD training ●RFC training (ARFC training / RFC training）●Branch manager training ●PRiSM training ●Area strategy training

Core Skills●Leadership training ●Facilitation training●Problem-solving training ●Coaching ●Project management training

BasicsWhat to know as an Lawson employee●The Lawson business model ●Corporate philosophy training●Franchise business training ●Environmental training ●Compliance training

Job rotation and evaluations

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▼Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

85

Go to
Contents

With Everyone

Becoming an Easy Place to Work

Activate internal communication■ Sports and Recreation

Since FY 2008, in an effort to create an environment for employees
to understand each other, Lawson has held sports tournaments.
Because they allow for different interactions from those at theoffice, such events also help make work go more smoothly.
■ Club Activity Support Campaign

Lawson has provided support to activities outside the scope ofwork, in which employees gather together to enjoy hobbies andsports, crossing organizational boundaries, since fiscal 2010.
Comprised of at least five members with the same goals, clubsthat satisfy certain conditions can receive financial support forclub activities. 29 clubs are active as of July 31, 2012.
■ Making Good Use of the Company Intranet

Accessible by all employees, this portal site posts messages
from executives, internal newsletters, and seasonal information
via banners, and allows for creating communities based on
one's work and interests. It is an important tool in stimulating
communication and in streamlining work by centralizing
information.

▲2011 Lawson National Bowling Competition (held in Sendai City)

Club Activity Example
Meets: Once or twice a week
Goal: to win the Super Beginner Competition!
Staff from mostly the Okayama Branch develop
a sense of comradery and make daily life moreenjoyable by playing futsal. They play practicematches and compete in tournaments with nonLawson teams, keeping up good communicationand taking a positive approach to challenges.

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▼Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

86

Go to
Contents

With Everyone

Becoming an Easy Place to Work

Annual Employee Attitude Surveys
Lawson conducts annual "Employee Attitude Survey" aimed at understanding strengths
and weaknesses in Lawson business management, reforming the corporate climate,and improving employee satisfaction. While our companywide score overall was on
the rise up until FY 2009, in questionnaires conducted after FY 2010, the "combined
score" determined by questions asking about overall satisfaction with one's work,
workplace, supervisors, and company has seen slight decreases. However, we haveseen increases year after year in numbers relating to "contribution to achieving goals".
Looking at the results in more detail, we saw a slight decrease in FY 2011 in areasof staff/manager communication, namely, "getting information from the frontlines" and"explaining the reasoning behind major decisions", which both saw improved scoresin FY 2010. Challenges going forward in improving employee satisfaction with policy
will be to not simply convey information about issues already decided but explain why
certain policies will be conducted, what the reasoning was behind certain policies, andthe understanding of store conditions that informed the creation of those strategies.

Results of the annual employee attitude survey
Awareness of Lawson values

●

4.0
3.5

Combined
score

3.0

Considerate
attitude

FY 2009
FY 2010
FY 2011

Contribution toachieving goals

Taking on
challenges
4.0 is the best score

Employee Health Management on the Web
Workplace stress is an important issue in employee health management.
So that each employee can manage his or her own psychological stress,
we have instituted the online mental health check system and encourage all
employees to conduct self-reviews online by sending e-mail twice a year.
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▼Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders

With Everyone

Becoming an Easy Place to Work

Promoting Diversity
We at the Lawson Group consider our employees to be our human capital*, and seek to create anorganization that makes the most of their individuality and enables them to realize their full potential.
※Human capital：The expression comes from the concept that humans are capital (valuables).

■ Employing international students
Since 2008, we have been strongly focused on the periodic hiring of international students and asof April, 2012, had hired a total of 106 people from 10 different countries*.
* China, Korea, Vietnam, Indonesia, Taiwan, Thailand, Malaysia, Mongolia, Bangladesh, and Myanmar

73■ Employing people with disabilities

Since August, 2011, we have worked with Swan Co., Ltd., owner of the
Swan Bakery chain, in employing people with disabilities in NATURALLAWSON bakery kitchens. Going forward, we will be asking the company totrain our staff and provide expertise concerning their hiring as we continue tohire more people with disabilities for positions in stores with bakery kitchens.
◆Swan Co., Ltd.
"Realizing a society where both people with and without disabilities can workand live together": to achieve Swan's "principle of normalization", Swan is
supporting disabled persons' independence and participation in society
through delicious, freshly-baked bread.

About Lawson

http://www.swanbakery.jp/index.html

87

Beginning in August, 2011, Lawson hired two people withdisabilities to make bread at the NATURAL LAWSON
Shibaura Kaigandori store. Sales of freshly-baked breadat that store began in October, 2011.

Go toContents
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▼Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

88

Go to
Contents

With Everyone

Becoming an Easy Place to Work
Words from Our Staff

Wanting to demonstrate my individuality once I can stand on my own
Though I was born in Shenyang, China, I went to school in Fukuoka. When I was job hunting, I saw
a TV show where non-Japanese Lawson employees appeared and I thought, Look at all the things
this company can do, and on a global scale! I knew then where I wanted to work. At the beginning,
I was sometimes viewed in a special light. When I was a store manager, something my supervisor
told me at the time and that has really stuck with me is: "Nationality is irrelevant at work and withcustomers̶just work hard". Regardless of nationality, what is most important is fully understanding
the philosophy at Lawson in Japan and providing results as an SV. Once I acclimate more to thepeople here and can stand on my own, I hope to show everyone what I can do. I also hope to workoverseas someday. With confidence in myself as an SV, I know I will be OK anywhere I go.

SV, Hokkaido North Central
Branch, Hokkaido Office

Cui Xiang Shu

Relearning the importance of explaining things fully
Ms. Cui is a straight arrow who hates to lose, and summons incredible energy toaccomplish what she says she will. Though it might be difficult to be asked "why?" allthe time until she has come to terms with something, this is a great learning experience
for us as well. Store owners treated her as a rarity at first since there are very few female
SV in Hokkaido, on top of the fact that Ms. Cui is a foreign employee. They probably
both felt a bit of unease. Yet now people tell her she is no different from other SV, andhas a great reputation in her position. Right now she is giving 100% to taking in on-thejob knowledge, but I hope to soon see her implement her own ideas for the sake of themany Chinese tourists that come to Sapporo.

Assistant Branch Director,
Hokkaido North Central
Branch, Hokkaido Office

Tomoyuki Matsuzaki※SV：supervisers/store management instructors

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

Becoming an Easy Place to Work■ Supporting an ideal balance between work and family life

With the EarthWe earned the Kurumin mark from the Tokyo Labor Bureau in recognitionof our efforts to support childrearing as a company that upholds both workand family life, based on the Law for Measures to Support the Developmentof the Next Generation. We will continue with our efforts to enable our
employees to achieve an ideal balance between work and family life.

With Communities

●

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69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▼Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▶Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

89

Go to
Contents

With Everyone

Childcare Support Policy Menu●

Reduced working hours for childcare*,shorter working weeks*, leave system*,
telecommuting*, babysitting service support,
loan of PCs to employees on childcare leave,transfer to accompany spouse
Next-Generation Certification Mark
Kurumin

Note: Until the child finishes third grade

Employee Composition
FY 2009

Employees (consolidated)(Male/Female)
Employees (non-consolidated)(Male/Female)

5,236
4,493/743

FY 2010

FY 2011

FY 2009

FY 2010

FY 2011

18

32

36

5,703

6,475 Reduced Working Hours to Provide
4,725/978 5,150/1,325 Childcare Program Participants

3,452

3,340

3,367 Nursing Leave Program Participants

2

2

1

3,061/391

2,920/420

2,940/427 Insured Medical Exam Takers (%)

88.2

79.0

83.6

Female Managers (%)

2.32

2.78

3.76 Average Age

38.3

38.9

39.5

Employees with Disabilities (%)

1.8

1.7

1.9 Average Years of Service

11.4

12.2

12.5

Employees Taking Maternity Leave

18

16

19 Turnover (%)

4.0

7.2

4.9

Employees Taking Childcare Leave

24

28

37 Number of Work-Related Accidents

66

57

49

*Numbers below the double line indicate non-consolidated (include corporate officers, etc.) totals.

Building good labor-management relations
Lawson strives to build labor-management relations that prioritize solid communication founded on mutual
trust. In addition to holding regular labor-management meetings, to improve employee satisfaction (ES) andproductivity as the company continues to grow, we hold discussions to improve work efficiency and working
environments and research and discuss our HR policies. Excluding corporate officers, managers, etc., there
were 2,412 regular employees participating in the "UI Zensen Alliance Lawson Union" as of February 29, 2012.

Main labor-management discussions•Branch-Office Labor-Management Meetings (Monthly)•Regional Labor-Management Meetings(Bimonthly)•Regional Labor-Management Conferences (Bimonthly)•Central Labor-Management Councils (Bimonthly)•ES Improvement Committee (Monthly)

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▼Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

90

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With Everyone

Maintaining Fair Relations with Our Business Partners
The Lawson Group has developed the Code of Ethics to build trustful relations with business
partners and the Lawson Group Purchasing Policy to further improve customer satisfaction.

Promoting Fair Transactions
To establish trust with business partners, the Corporate Conduct Charter (see p.15) and theCode of Ethics call for fair and transparent transactions conducted in good faith. We educate
our merchandising personnel on the importance of not taking advantage of superior negotiating
positions through e-learning for all employees and training sessions when employees arepromoted to assistant merchandising developer and store development assistant positions.

Lawson Group Purchasing Policy
Reinforcement of the compliance and risk management system for theentire supply chain is required due to the higher consumer awarenessof the product background and globalization of the procurement of
raw materials. Cooperation of business partners is essential to meet theabove corporate social responsibilities. Accordingly, Lawson developed
the Lawson Group Purchasing Policy in September 2010. We havepromoted transactions with partners who agree with the policy.
Moreover, we request our partners to cooperate in the activities of
the Lawson Group through Business Partner Questionnaire Survey(see p.91).

Customersafety and security

Establishmentof trustful relations

Compliance with laws and regulations
and fair and sound business activities

Items specified in
the Lawson Group
Purchasing Policy Respect for human rights andSharing and disclosureof risk information

Information
management

improvement of the work environment

Environment
conservation

Japanese only
For more information on the Lawson Group Purchasing Policy

Lawson Group Purchasing Policy

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▼Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

About Lawson

91

With Everyone

Maintaining Fair Relations with Our Business Partners

Business Partner Questionnaire Survey
Every year, the Lawson Group administers questionnaires to its business partners
concerning their compliance and risk management systems. Though participation
was difficult for those affected by the Great East Japan earthquake, our FY 2011questionnaire enjoyed its usual success and saw widespread participation.
When asked about our response to the earthquake, most respondents said
it was satisfactory. However, some suppliers stated, for example, that toughdemands were placed on them to supply products and that communications
routes were confused.
Members of our Products and Services Department and Store Construction
Department stated that there had been an ongoing lack of communication withbusiness partners, but efforts to improve conditions have gradually improved such
evaluations and positive trends are emerging.
We are identifying problem areas and issues from the results of thesekinds of questionnaires and reporting them to upper management as we sharethe information at departmental meetings, training sessions, and other suchopportunities. We also provide feedback to business partners who complete thequestionnaire.
We take the opinions of our business partners seriously, and use them to gain
abroad perspective from which to revise and enhance our compliance structure.

Results of the business partner questionnaire survey(On a scale of ＋3.0 to −3.0)●

Store staff
response
3.0
2.5
2.0

Major Retail
Business
Transgressions

1.5

Demands for gift giving /entertainment

Businessdemands
andcompulsion

FY2009FY2010FY2011

3.0 being the best.

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
69 ▶Keeping Customers Satisﬁed
Efforts to Ensure Customer Satisfaction▶Ensuring Customer Safety and Health
Efforts Focused on Safety, Security, and Health
79 ▶Together with Franchise Owners and Store Crews
Supporting Owners and Crews
84 ▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work90 ▼Together with Our Business Partners and Shareholders
Maintaining Fair Relations with
Our Business Partners
In Order to Properly Disclose
Information to All Shareholders
73

92

In Order to Properly Disclose Information to All Shareholders
To fulﬁll our corporate social responsibilities (CSR) and carry out corporate governance within the Lawson Group, we work to disclose
information at the appropriate time and in a suitable and fair manner to all stakeholders, including our shareholders and investors.

Philosophy on disclosing information
In accordance with our "Basic Rules on Information Disclosure", one of our internal regulations, we have createdthe "Basic Principles Concerning Information Disclosure", which we post on our website to inform of ourphilosophy regarding the disclosure of information. (http://lawson.jp/en/ir/disclose.html)
In accordance with Tokyo Stock Exchange standards, we post our financial statements on TDnet andour annual securities report on the Financial Services Agency's EDINET. We also post further details in the "IR(Shareholder & Investor Information)" section on our website (http://lawson.jp/en/ir/), as well as holding twiceyearly operating results briefings for institutional investors.
■

General Meeting of Shareholders
So that our shareholders have ample opportunity to consider and better understandproposals, we send out early notices convening shareholders meetings, as well as posting
both Japanese and English versions of these notices on our website. Shareholders canalso exercise their voting rights and receive video feeds of the meeting online.

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Distribution of dividends to shareholders

Financial instruments business operators
2.377 mil ion shares

Private and other investors
9.701 million shares

In addition to posting a variety of information on our website, every year we also increase opportunities
for investors to attend briefings and individual meetings (FY 2009: 273 opportunities, FY 2010: 269
opportunities, FY 2011: 374 opportunities). As a result of active dialogue with investors in North America andEurope, who express keen interest in ESG (Environment, Society, and Governance), the amount of shares
held by foreign investors rose from 29.2% at the end of February, 2011 to 37.2% as of February 29, 2012.

Treasury stock
416,000 shares

2.3% 0.4%

Other corporations
36.982 million shares

9.7%
13.5%

Communication with institutional investors and analysts

About Lawson

With Everyone

36.9%

37.2%
Financial institutions
13.522 million shares

Foreign corporations, etc.
37.3 million shares

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the Earth

Corporate Governance and Internal Control
Lawson strives to enhance Corporate Governance by improving the soundness andtransparency of management, through ensuring compliance and afﬁrmative disclosure.
●

Overall view of Lawson s Internal Control System
Internal control audits
Reports on important issues

Corporate Auditors Office

With Everyone▶Corporate Information
100 ▶Comments of Third Parties
98

Compliance and Risk
Management Committee●Ordinary precautions

Franchisee Support
Office Compliance &Risk Management Office

CCO

Office Theft Prevention Subcommittee
BCP and Disaster Prevention Subcommittee
Information Security Subcommittee●Emergency system

Environment/CSR Subcommittee

Compliance Officers
Control

Monitoring

Division Director Region Director
Control

Monitoring

General Managers Branch Director
ControlInternal Audit OfficeInternal controls monitoring

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President and CEO

Quality and Sanitation Subcommittee

Emergency Risk
Management Committee

Affiliated companies

Decisions concerning our Basic Policy Governing
Maintenance of Internal Control Systems

Close communications
Basic management policy

Monitoring

Managers Managers Managers
Control

Monitoring

Person in Charge Person in Charge Person in Charge Person in Charge

Affiliated company
complianceofficer meeting

Guidance/support

Franchise stores

Mutual understanding / information exchange

Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response

93

Board of Directors

Regular meetings

Board of Corporate Auditors

With Communities
About Lawson
93 ▼Lawson s Organization

About Lawson

Japanese only
For more information on the Corporate GovernanceCorporate Governance

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

About Lawson

Corporate Governance and Internal Control

Board of Directors & Executive Officer System
The Board of Directors intentionally has few members, 7 members of the board including 3 outside members of the board, to facilitate swift andright management decisions. This system enables us to make fair decisions on important matters about company affairs including the formulationof business strategy. In addition, the executive officer system enables us to accelerate business execution through the delegation of authority.

Audit System

With the EarthWith Communities

Lawson s Board of Corporate Auditors has 4 members, including 3 outside auditors. The Board of Corporate Auditors monitors and verifies theexecution of duties by directors by attending Board of Directors and other important meetings, providing opinions, and reviewing important documents.

With Everyone
About Lawson
93 ▼Lawson s Organization
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response▶Corporate Information
100 ▶Comments of Third Parties
98

Internal Control System
Lawson faces wide-ranging risks as a company involved in many different business areas centered on convenience stores, with stores providing
diverse products and services in every prefecture of Japan. For ensuring sound and sustained corporate development, we review our basic policy
each year in accordance with changes in management environment and other situations to maintain an effective and rational internal control system.

The Fiscal 2012 Basic Policy for Maintaining the Internal Control System
In the interest of maintaining comprehensive and unified information security governance systems in FY 2012, we have added to our basic policy requirements for
closer coordination between our Risk Management Department and IT Department, improved effectiveness of our Disaster Control Manual and BCP (business
continuation plans), and better communication between Lawson and our main subsidiaries, all changes approved at the February 2012 Board of Directors meeting.

94

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Basic Policy Governing Maintenance of Internal Control System Japanese only

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson
93 ▼Lawson s Organization
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response

98100▶Corporate Information▶Comments of Third Parties

95

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Contents

About Lawson

Initiatives to Promote Compliance
We promote a better company structure to raise awareness of compliance.

Company Structures for Raising Awareness of ComplianceLawson has appointed a Chief Compliance Officer (CCO), who has overall responsibility for the promotion of complianceand management of risks. The CCO leads the Compliance & Risk Management Office, which has its own full-time staff.
Compliance officers are also appointed in each corporate headquarters division and at the region offices in Japan.
Every month the Compliance & Risk Management Committee meeting is convened by the CCO, acting as Chairman,
and once a quarter we hold the Affiliated Company s Compliance Officer Meeting. Ascertaining compliance issues andrisks in the Lawson Group allows us to prevent the occurrence of corporate misconduct.

For the maintenance and enhancement of the compliance system
We have developed compliance-related rules and conducts regular compliance training, including e-learning and group training by job type,to ensure that we fulfill our corporate responsibility to comply with laws and regulations and respect social standards and morals. Based on
the Corporate Conduct Charter and the Code of Ethics, we have periodically revised the Lawson Group C&R Handbook, which summarizes
these standards of conduct so that we can maintain and enhance employee awareness of compliance and risk management through work.
＜Findings of the 8th (fiscal 2011) compliance questionnaire survey and measures to the results＞
To figure out the penetrance of the compliance system, we perform compliance surveys covering all company personnel once a year. In order to quickly devise policy based on questionnaire
results, in FY 2011 we changed the questionnaire period from the second half to the first half of the year. Results were lower than the previous year, and issues of particular note include adrop in initiative concerning the indicating and correcting of problems, work environments not conducive to asking for help, and increased anxiety after having experienced the earthquake.
Based on these results, in FY 2012 we will be putting together and improving a Group consultation office, exchanging ideas and identifying problems with stores, and conducting newdisaster control drills (every March 11th), among other initiatives. We will also be continuing to review our BCP (business continuity plan) and disaster control measures based on our responseto the earthquake while conducting compliance and risk management training and promoting further improved compliance and risk management.
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson
93 ▼Lawson s Organization
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response▶Corporate Information
100 ▶Comments of Third Parties
98

96

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About Lawson

Improvement of the Risk Control System for a Speedier Response
In order to prevent the occurrence of misconduct and other problematic incidents, we will improve therisk management system and further share risk information.

Enhancing Structure to Address New Risks
Lawson focuses on three major risk areas from the corporate ethics
perspective: product quality and hygiene management (see P.73-78 regarding
quality management), information security, and disaster response. We havea system in place for the swift resolution of problems in the event of an
emergency, and the Compliance and Risk Management Committee and five
subcommittees convene in normal times to prevent the emergence of risks.
In the event of a serious risk emerging, we set up an emergency risk
management committee to contain the risk and minimize damage. We
have also prepared a BCP (Business Continuity Plan) to minimize businessinterruptions and other damages that we are likely to suffer in the event of alarge-scale natural disaster or pandemic.
With the aim of revising our risk management system incorporating
lessons learned from our response to the Great East Japan earthquake, in
FY 2012 we are focusing on putting together a BCM (business continuity
management) system, improving disaster control awareness throughdisaster control training three times a year, continuing our risk management
workshops, and getting more people to attend AED workshops.

▲BCP guidelines▲AED workshop
As of August 4, 2012
Lectures for headquarters employees: 42 sessions, 1,215 participants
Lectures for owners: 20 sessions, 405 participants(started in October, 2011)

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson
93 ▼Lawson s Organization
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response

98100▶Corporate Information▶Comments of Third Parties

Improvement of the Risk Control System for a Speedier Response

Maintaining Lifeline Functions during Major Disasters
In the case of large-scale disasters, the Lawson Group strives to ensure the ongoing operation of stores and the rapid restoration of service.
For more information, click here.

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Featured Page(p.5)

Improving Information Security
We have established the Lawson Group Personal Information Protection Policy that is also
reflected in store manuals to ensure that it is understood and put into practice. To raiseawareness, we use internal newsletters and other communication tools to describe common
errors and complaints at stores and ways to resolve them. We are conducting regularchecks of headquarters employees to gauge observance of Lawson Office Security Rules.
Since FY 2011, we have been promoting the acquisition of Information Privacy
Professional certification and improving the level of personal information management withineach department.

Crime Prevention Measures in Stores

97

About Lawson

Lawson conducts training that encourages staff to put their own safety first and, forexample, greet customers in a cheery, energetic tone
with a constant focus on preventing theft. In addition
to carrying out the efforts to the right, headquarters
is encouraging local police forces and the JapaneseFranchise Association to help improve antitheftmeasures for the convenience store industry as a whole. ▲Mock robbery training

Details of the crime prevention measures●

1. Promotion of the installation of security cameras
Antitheft cameras installed outside allstores enhance our ability to prevent
crime and help arrest criminals
should a crime occur.

2. Improvement of security camera functions
By replacing all the security camera
systems with digital systems, thenumber of cameras will be increased,
the image quality will be enhanced,
the video recording capability will be
improved, and replacement of video
tapes will be unnecessary.

3. Improvement of the environment for crew education
Alerts on crime prevention to POS registers andstore computers are being distributed and tools andmanuals for use in crew education, including the self
checklist for crime prevention, are being developed.

4. Strengthening of crime prevention rounds
We will provide the guidance on making the roundsof the store specifically for crime prevention in orderto enhance the awareness of franchise stores.
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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
With Everyone
About Lawson
93 ▶Lawson s Organization
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response

98100▼Corporate Information▶Comments of Third Parties

About Lawson

Corporate Data (As of February 29, 2012)

Consolidated Net Sales of All Stores(hundred million of yen)
20,000Lawson, Inc.
East Tower, Gate City Ohsaki, 11-2, Osaki
1-chome, Shinagawa-ku, Tokyo 141-8643, Japan 15,000
Takeshi Niinami
10,000April 15, 1975
58,506,644,000 yen
5,000
6,475 (Consolidated)
Development of Lawson franchise chains,0etc.

Company Name
Address
President and CEO
Established
Capital
Number of Employees
Business Activities
Number of Stores*1

Average Number of Customers / Average Purchases

Company-operated
Franchise stores (No.)
Franchise stores (％)
10,457 （%） (No. of customers)(No. of stores )9,994
10,000 94.9 9,527 9,761 9,001 9,459 100
1,000

8,587
8,000

8,148

8,362

8,663

87.8

88.8

90.1

90.4

6,000

80
60

800
600

No. of customers
Average spend per customer

10000

812
586

868

868

872

800

573

2007

596

2008

16,661 16,828

2009 2010

18,2582011(FY)

Average Daily Sales per Store(thousands of yen)
600 1000

882

8000
589 6000
569

(Yen)
1,000

14,151

15,587

500

478
800

New Stores

505 517

436
400

600

464

All Stores

502 506 513 516

547

600

300
4,000

40

2,000

1,165

20
1,098

200

993

998

2008

2009

2010

0
2011(FY)

0

439

0

2007

400

2007

2008

4000

400

2000

200

0

2009 2010

200

0
2011(FY)

100
0

400
200
0

2007

2008

2009

2010

2011 (FY)*The number of convenience stores being managed by the consolidated Lawson Group; includes stores run by Ninety-nine Plus, Inc., Lawson Okinawa, Inc., and Lawson Toyama, Inc.

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Major Financial Index

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities

Store Information 10,457stores in Japan*1(As of February 29, 2012)

Chugoku Region

Chubu Region

Tottori 93
Shimane 92
Okayama 122

Niigata 108
Toyama 182 ※1
Ishikawa 91
Fukui 101
Yamanashi 81565Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response▼Corporate Information
100 ▶Comments of Third Parties
98

Fukuoka 375
Saga
63
Nagasaki 90
Kumamoto 98
Oita
143
Miyazaki 85
Kagoshima 109
Okinawa 147 ※2

832

1,604

Hiroshima 146
Yamaguchi 112

1,110

About Lawson
93 ▶Lawson s Organization

Tohoku Region*1 Includes stores run by Lawson Toyama, Inc.
*2 Stores run by Lawson Okinawa, Inc.

Kyusyu Region

With Everyone

About Lawson

Hokkaido Region

Nagano 135
Gifu
125
Shizuoka 190
Aichi 492
Mie
99

550

Kinki Region

2,161

Shiga 128
Kyoto 261
Osaka 985
Hyogo 572
Nara 100
Wakayama 115

Shikoku Region422

Tokushima 103
Kagawa 99
Ehime 160
Kochi 60

Overseas stores 435 (as of June 30, 2012)
Shanghai, China 325
Chongqing, China 53

Aomori 173
Iwate 153
Miyagi 193
Akita 158
Yamagata 64
Fukushima 91

Kanto Region

3,213

Ibaraki 117
Tochigi 111
Gunma 71
Saitama 425
Chiba 367
Tokyo 1,384
Kanagawa 738

Dalian, China 7
Indonesia
50Group Company Data(As of February 29, 2012)
Leading Consolidated Subsidiaries

Leading Afﬁliated Companies■ Ninety-nine Plus, Inc.

■ Lawson Okinawa, Inc.

■ Lawson Asia Pacific Holdings Pte.Ltd.

■ Lawson Toyama, Inc. ■ Lawson HMV Entertainment, Inc.

■ PT Midi Utama Indonesia Tbk■ Shanghai Hualian Lawson, Inc. ■ Lawson ATM Networks, Inc.

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Go to
Contents■ Chongqing Lawson, Inc. ■ BestPractice, Inc.
■ Dalian Lawson, Inc.

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Editorial Policy
Top Commitment
Special Feature: Great East Japan
Earthquake Recovery Support Efforts
Corporate Philosophy
Lawson s Environmental Management
Lawson Environmental and Social Activities Report
Lawson Stores: Environmental Protection and Corporate Citizenship Activities

With the EarthWith Communities
About Lawson
93 ▶Lawson s Organization
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response98▶Corporate Information▼Comments of Third Parties

100

Mr. Nishikawa of the Ministry of Land, Infrastructure, Transport and Tourism puts forward ideas concerning BC (business continuation) toJapanese companies and gives advice about how to execute and improve them. Here he shares with us his objective view on Lawson's
methods of dealing with the Great East Japan Earthquake. We take his advice seriously and will use it to make ourselves a better company.

Pass on what has been learned from the disaster to future generations around the world.
Land and Property Market Division Manager, Land Economy and Construction andEngineering Industry Bureau, Ministry of Land, Infrastructure, Transport and Tourism

Satoru Nishikawa

With Everyone

100

About Lawson

Mr. Nishikawa is also an auditor at the nonprofit Business Continuity Advancement
Organization, of which Lawson is also a participant. As an expert in business continuity, hetalks on a variety of things Lawson is doing or can do to better handle natural disasters.

There are three things companies should either do or not do when it
comes to disaster prevention to avoid adding to the damage: do notstop doing business, ensure the safety of those in the workplace, andmeet disasters head-on with the understanding that companies andtheir stores are members of those communities.
Lawson was doing these three things when the Kobe-Awaji
Earthquake hit in 1995. The company stayed open for business, using
handcarts to deliver products to those in need. As a person in chargeof disaster prevention at the time, I was impressed with their approach.
Lawson went through disasters like the Niigata Chuetsu
Earthquake and Iwate-Miyagi Nairiku Earthquake, and the resulting
experience has led to better business practices that are perpetuatedthroughout the company. Even directly after the Great East Japan
Earthquake, business went on at 60% of the stores in the Tohoku andIbaraki areas. Temporary stores on the Tohoku coast, which was hit
by massive tsunami, opened up one after the other. It was no doubt
a great source of happiness and hope for those afflicted to be able tojust go down to the store as usual. The support provided to those who
could not return home that night was also the company fulfilling its role
as a lifeline of the community.
Many around the world thought the earthquake spelled doom
for the Japanese economy, but the fact that faith was restored inJapan through Lawson and other Japanese companies' responseto the disaster, their business continuity plans, and their enthusiastic
sharing of information with other countries cannot be ignored. I hope
Lawson has learned from this disaster again and will continue to passon its business continuity style in the face of such disasters to future
generations around the world.

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Environmental and Social Activities ReportLawson, Inc.
Franchisee Support Office Environment and Society Office
East Tower, Gate City Ohsaki, 11-2, Osaki 1-chome,
Shinagawa-ku, Tokyo 141-8643, Japan
TEL: +81-3-5435-1350 FAX: +81-3-5759-6944

Website: http://www.lawson.co.jp/
Issued September 2012
Next issue scheduled for July 2013
© 1975-2012 Lawson, Inc. All rights Reserved.