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About the cover
The cover of this booklet uses a design drawn by an artist withdisabilities who is enrolled in the welfare facility PICFA.

Lawson is supporting the Sustainable
Development
Goals (SDGs)
ローソンは持続可能な開発目標（SDGs）
を支援しています

Downloada PDF file ofthis booklet
here:

SDGs Promotion Office
East Tower, Gate City Ohsaki, 11-2, Osaki 1-chome,
Shinagawa-ku, Tokyo, 141-8643, Japan
https://www.lawson.jp/en/
Published September 2023. Next issue scheduled for publication September 2024.
© 1975-2023 Lawson, Inc. All rights reserved.

SDGs
HANDBOOK
2023

Contents

Lawson Group's "Happiness"
all around the community

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Logistics

Based on the Group philosophy of "Creating Happiness and Harmony in Our
Communities," Lawson is working to incorporate SDGs (Sustainability Development
Goals) throughout all of its business activities, from planning and development toprocurement, production, logistics, and at its stores.

Planning& Development

Procurement

Production

Addressing global warming andwork style reforms

StoresCreating customer, society, andenvironment-conscious productsWorking with producers for safe
and secure raw ingredients

Group Philosophy

Creating Happiness and Harmony in Our Communities

Contents
Message from the President

P2-P3

P12-P15

Superior taste

Surprising discoveries in usual products and services

Group Slogan

Hub of refreshment in every community
We want to bring to you:
Warmth and relief in everyday life.
Flavors full of smiles.
Heart filled moments.
Greater convenience and a better
society.

Where the Three promises(Superior taste, Human kindness,
Environmental friendliness)come to life

Proper control of speciallyselected products

Progressing with Passion and Compassion.
Embracing new challenges,
nurturing people, and guiding the future.
In Japan, across the globe, and in every
community.
Dedicated to our craft of uplifting andcomforting all.
Lawson Group unites,
To serve everyone, without limits.

Understand with manga!
The Lawson SDGs Story
Material issues and Major initiatives,
Environmental vision
Highlight
Franchise Store SDGs Awards for
FY2022 —winning store initiatives

P4-P5
P6-P7

P16-P21

Human kindnessAiming to be a place where both customers andworkers are happy

Environmental (Machi) friendliness P22-P27
P8-P11* The SDG target numbers included in this booklet have a highrelevance with the initiatives shown on each page.

Creating a new era of shops that coexist
with the Earth (Machi)
Initiatives for SDGs by group companies

P28-P29* Some products included in this booklet may no longer be on sale.

LAWSON SDGs HANDBOOK 2023

1

Contents

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Top Message
Questions from store crews
for President Takemasu!

"Hub of refreshment in every community"
What is the relationship between Lawson and SDGs?
What is Lawson focusing on
when promoting SDGs?
I personally think that making Lawson's Group
Philosophy of "Creating Happiness and Harmony
in Our Communities" a reality is a way ofcontributing to SDGs.
To achieve this, we have established six material
issues*1 based on our business policy of Three
promises (Superior taste, Human kindness,
Environmental (Machi) friendliness), and are
implementing a range of initiatives.
An example that highlights this is change
we made to deliver "Superior taste" to ourcustomers—we expanded our area company
system nationwide to create stores deeply rooted

in their local communities, rolling out initiatives
like those focusing on local production for
local consumption. When it comes to "Humankindness," we are working on creating storesthat provide convenience for customers, and acomfortable work environment for our crew.
And we have incorporated a range of methods
in our efforts to ensure "Environmental (Machi)
friendliness," including discounting products
approaching the end of their allowable sales
time*2 and optimizing the number of productorders by utilizing AI technology, as we work
toward reducing food waste.

What type of SDG activities areavailable at stores?
A real-life example of "Human kindness"in action is keeping restrooms in a clean
condition. There seems to be a high levelof anxiety amongst the elderly and people
with disabilities in particular regarding theuse of restrooms when they are outside theirhome. Ensuring that restrooms can be used bycustomers at any time with complete peaceof mind is directly related to a higher level ofcustomer satisfaction. I have been popping into
our stores around the country and taking partin restrooms clean-up activities since 2019—
in that time I have found that stores that keep
their restrooms spotless also make sure otherareas of their store are kept clean stockedwith a wide range of items. To me, this reallyhighlighted the importance of making theeffort to keep restrooms clean on a daily basis.
An area we are focusing on under the themeof "Environmental (Machi) friendliness" is the"Ten Energy-saving Rules"*3 aimed at reducing
electricity consumption in our stores. Cleaning
air conditioner filters and setting them to atemperature appropriate for each season are
effective methods for cutting down on wasted
electricity consumption, so make sure to
implement these steps.
*3 S ee P24 of this booklet for details on the "Ten Energy-saving
Rules."

What future vision
is Lawson conveying
to achieve SDGs?

*1 See P6-7 of this booklet for details on the "Six material issues."*2 The allowable sales time is a time set by Lawson during which products can be sold and consumed with peace of mind by customers.

Sadanobu Takemasu
President and CEO
Representative Director
Chairman of the Board
and Chief Sustainability Officer

As the world shifts to the post-COVID era
following COVID-19 restrictions, people
have started to go back out into theircommunities. And after experiencing so manyof these restrictions, many people may be
beginning to realize the importance of theirconnections with one another. As a "businessthat adapts to change," Lawson is seeking toachieve a "welcoming future" by making fulluse of digital technologies to create a new
approach to customer service and diverse
working styles. The "Green Lawson"*4 store
that we opened in November 2022 allows

customers to be served remotely via in-store
avatars—this presents rewarding employment
opportunities for the elderly, those who arechildrearing, and people with disabilities, freefrom their constraints.
Lawson will be celebrating its 50th
anniversary milestone in 2025. Looking
ahead, we hope to continue treasuring theties between people by serving customers
at "New hub of refreshment in every
community" that are tailored specifically foreach individual community.
*4 See P27 of this booklet for details on "Green Lawson."

LAWSON SDGs HANDBOOK 2023

3

Contents

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Understand with manga!

The Lawson SDGs Story
Owner Owner
Kosuke Kosuke
My motto
Myismotto"The customers'
is "The customers'New crewNewmember.
crew member.
smile comessmilefirst!"
comes first!"
Striving to
Striving
learn to
more
learn
about
more about
Knows everything
Knows everything
about Lawson,
about Lawson,
Lawson!Lawson!
and is always
and islooking
always looking
for new for new
Honest andHonestkind,and kind,challenges
challenges
to take on.
to take on.
he is adored
he isbyadoredeveryone.
by everyone.
Oh, the Oh,
allowable
the allowablesales timesales
is time isFor things
Forlikethingsthat,like that,
almost over!
almost over!
let's selllet's
it fastersell itwith
faster with
It's still fineIt's stillto eat,finesotoit'seat,
a bit
so it'sof wastea bit of waste
a discount!
a discount!
to throwtoitthrow
away...
it away...
Anything
Anything
we can doweto
can do tohelp reduce
help food
reduceloss!
food loss!

Well doneWellfordonenoticing!
for noticing!
There are
There
actually
are actually
many things
manyinthings
commonin commonwith with
the SDGs
thepledgeSDGs ofpledge"Leaveof no"Leaveone behind."no one behind."and Lawson'sand Lawson's
group philosophy.
group philosophy.
You do know
You doofknow
Lawson'sof Lawson's
group philosophy,
group philosophy,
right? right?

Of course!
Of course!
It's "Creating
It's "Creating
Happiness
Happinessand Harmonyand Harmony
in Our Communities."in Our Communities."
Right? Right?

Philosophy】
Philosophy】【Group【GroupCreating
Creating
Happiness
Happinessand Harmonyand Harmony
in Ourin
Communities.
Our Communities.

Right! Right!
They're They're
so tasty—it's
so tasty—it's
great that
great thatthey won't
theygowon't
to waste!
go to waste!
I'll slap aI'll slap a
discountdiscountsticker sticker
on it! on it!

Exactly!Exactly!
Based onBasedthis philosophy,
on this philosophy,
Lawson Lawson
providesprovides
a range aofrange ofsafe andsafe
secureandproducts,
secure products,
supportssupports
the dailythe
lives
daily
of lives ofpeople as
peoplepart ofas part ofregionalregional
infrastructure,
infrastructure,
The firstThe
thing
first
is thing
tois to
But...is there
But...is there
If there are
If there
still someare stillleftovers,
some leftovers,
make orders
makemore
ordersaccurate.
more accurate.
anything
anything
else
else
be usedcan beas used as
Nextputisthemto putfacingthemthefacingfront
theoffront
shelves!
of shelves! they canthey
we can do
weothercan dothanother thanNext is to
livestocklivestock
feed or recycled
feed or recycledLine up Line
itemsupwith
items
thewithshortest
the shortest
discounts?
discounts?
as fertilizer
as fertilizer
allowable
allowablesales timesales
at thetimefront,
at the front,
and informand customers
inform customers
to take to takethose items
thosefirst!
items first!

and works
andto
works
reduceto food
reduceloss.
food loss.
There are
There
many
areways
many
we
ways
are actually
we are actuallycontributing
contributing
to SDGsto SDGs
during ourduringday-to-day
our day-to-day
duties atduties
the store.
at the store.

Creating
Creating
Happiness
Happinessand Harmonyand Harmony＝＝
in Ourin
Communities.
Our Communities.

Oh, wow!
Oh,Lawson
wow! Lawson
has a variety
has a ofvariety
waysoftowayshelp reduceto help food
reducewaste...
food waste...
Hold on...
Hold
This
on...
soundsThis similarsoundstosimilar
SDGs...
to SDGs...
SDGs (Sustainable Development
Goals) refer to 17 goals to transform
our world. These goals were adopted
at the UN Sustainable Development
Summit held in 2015 and are designed
to end a range of issues like poverty,
conflicts, climate change, andinfectious diseases, in line with thepledge "Leave no one behind."

4 LAWSON SDGs HANDBOOK 2023

I see! I see!
I had always
I had thought
always thought
it was it wasdifficultdifficult
to try andto tryincorporate
and incorporate
SDGs SDGs
in my daily
in my
life,
daily life,
but I ambut
actually
I am actually
making making
a contribution
a contribution
while working!
while working!
That makes
Thatitmakes
feel it feelso rewarding!
so rewarding!

Tell me more
Tell meabout
more about
what initiatives
what initiatives
Lawson Lawson
is implementing!
is implementing!

Sure. Sure.
Let's takeLet'sa closertake a closer
look then!
look then!

LAWSON SDGs HANDBOOK 2023

5

Contents

Material issues andMajor initiatives
Business Policy

Applicable
SDGs

Lawson is focusing onthese types of initiatives andservices based on ourbusiness policy of the"Three Promises!"

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Toward Achieving our 2050 Goals!

Wooow!
There's so many!

Environmental Vision「Lawson Blue

Challenge 2050!」

Material Issues(Materiality)~ Save our blue planet! ~Major Initiatives/Services*(examples)

The Lawson Group is pursuing efforts to achieve the KPIs
2025年

Providing Safety/Security-oriented,
Overwhelmingly High Value-Added
Products and Services that are Friendly
to Society and the EnvironmentP12-15The "Lawson Blue Challenge 2050!" environmental vision
2030年

Supporting Women and Seniors as well
as Children’s GrowthP16-21taking on the challenge of achieving the 2050 targets (KPI).
2050年

・D
 eveloping and selling products under consideration of society andthe environment

CO₂ emissions per store*1

2030（t-CO₂）

50%

101.8

70.7

80

2050

Reduce by100%

CO₂排出量削減
40

5

2

0.0
2017年度対比

2013

2022

50％削減

SDGs目標年
and・C reating a store environment that is convenient for everyone2030年
comfortable to work in・C reation of a workplace environment where diverse human capital can環境ビジョン
2050年
work in an active and lively manner

P22-27* Machi (literally “town”) refers to the communities in which Lawson operates
and, by extension, the global village as a whole.

Signing of the United Nations Global Compact
Lawson has signed the United Nations Global Compact and will contribute to the development of a sustainable
society by supporting and practicing the ten principles in four areas consisting of human rights, labour,
environment and anti-corruption.
Under our Group Philosophy, we will earnestly consider what we can do for our customers, our communities,
and the planet, and actively take on the challenge of resolving medium- and long-term issues involving theenvironment and society.

6 LAWSON SDGs HANDBOOK 2023

15％削0

2050
（Fiscal year*²）

30％削*1 CO2 emissions are calculated using the list of emissions
coefficients by electricity provider (substitute values)*2 Calculated from April オリジナル商品の容器包装
1 to March 31 of the following％削減with the administrative
year to coincide
fiscal year
環境配慮型素材

100

100％使

・P
 romoting fund-raising programs for children's futures
Plastic packaging use reduction target・C reation of an environment to support children’s learning
CO₂ emissions per store*1
Plastic packaging weight index
・D onation of products to facilities that require food and other support
2030（t-CO₂）（％）
・P romoting Safety Station (SS) activities
Reduce byBase year

30.6％

reduction
30%

101.8

CO₂排出量削減
80
・Expansion of mobile sales and delivery services・R evitalizing local communities with initiatives tailored to regional
1店舗当たりcharacteristics 2025年 創業50周年
40 15％削減
2013年度対比 xecuting comprehensive regional agreements with the local
・E
governments and promoting collaboration
0
SDGs目標年
2030年％削減
502013
 ollaboration withnational
and local governments to support stricken・C
areas in the event of a disaster

2050

Adoption of original
product containers
and packaging
2017年度対比

using

2022

74.9

100

75
v.2017 levels
70.7
容器包装プラスチック削減※

Base year

100.0

50

1店舗当たり
25.1

15％削減
25

0.0
100%
0
30％削減
eco-friendly

materials
2050（Fiscal year*²）

2018年度対比
reduction

25％削減

2022

％削減
50
2050

2017

F

（

1

Adoption oforiginal productpackaging using 100%
食品ロス削減eco-friendly materials

7

5

2

0.0

0

（Fiscal year*）* Calculated from March to February of the following year
環境ビジョン
2050年
efficientstores and offices％削減・Promoting energy
100％削減100
環境配慮型素材 100％使用
to coincide with the company's fiscal
year
・E fficiency enhancement of distribution and changing over toenvironment-friendly trucks
Food waste reduction target educing food waste: Promotion of the Reduce, Reuse, Recycle initiative・R
1
CO₂
emissions
per store*
Plastic packaging weight index
Food waste reduced per store
used
for containers,
packaging and promotional・R educing plastic
2030
materials（t-CO₂）（％）（％）
Reduce byBase yearof resources
with consideration
for biodiversity 100
・Sustainable use 120
30.6％
100

オリジナル商品の容器包装

Sustainable Environmental
Conservation Activities Toward theRealization of a Carbon-Free Society

7

容器包装プラスチック削減

15％削減

0

1

reduction

1店舗当たり2013年度対比

創業50周年

P

（％

30.6％

Base year120

v.2013 levels・P romoting the manufacturing and sales of products used by customers
with peace of mind・P
 romotion of collaboration with local governments on health2025年
promotion

環境ビジョン

CO2 emissions reduction target・D evelopment of products and services in line with customer opinions
・Conducting fair and equitable transactions with suppliers

120

Coexisting Synergistically with
Communities by Serving as Part ofSocial Infrastructure

SDGs目標年

was also established as a long-term goal, and the Group is lanning and developing locally produced products for local
・P
consumption, and spontaneously utilizing domestic ingredients

 evelopment of products with consideration for health based on the・D
10 themes

Providing Comfortable Work
Environment Leading to Job Satisfaction

1店舗当た
2013年度対

創業50周年

target year of the SDGs, as target years.

・Providing high value-added private brand (PB) products
・Deployment of Machikado Chubo in-store kitchens

Reduce by

Supporting Health Promotion for All
People Through Products and StoresCO

we determined for social and environmental aspects with

2025, our 50th anniversary of our founding, and 2030,

101.8
reduction
Base year
75
100.0
70.7
80
* The main initiatives and services have been revisedor abolished, with those that have already been
completed removed and new ones added.

50

40
0.0
2013

2022

2050
（Fiscal year*²）

original productv.2018 levels

packaging using 100%
eco-friendly materials

25.1

reduction

25050%Adoption of

74.9

0
2017

2022

75

2050

50

100%

25

Reduce by
0.0

2050（Fiscal year*）

Base year

76.9

100.0

23.1％

reduction

0
2018

2022

0.0
2050
（Fiscal year*）* Calculated from March to February of the following year
to coincide with the company's fiscal year

LAWSON SDGs HANDBOOK 2023

7

Contents

Various initiatives across Japan for "Creating
Happiness and Harmony in Our Communities!"
Our Group Philosophy and business policy, the "Three Promises," contribute to
the SDGs and lead to happiness and harmony in our communities.
We solicited examples of "activities creating happiness and harmony inour communities" undertaken at stores nationwide and also presented
the Franchise Store SDGs Awards again in FY2022.
We would like to introduce the initiatives of the ten winning stores.

Chiba Kita Branch
Kashiwa Minamimasuo 1-chome StoreMr. Naoki Noda Owner

Next Page

Feel great receiving“Thank you!”from so many customers

Mobile sales catering
mainly to nursing
homes
We provide a mobile sales service three tofive times a week at about twelve locations,mainly nursing homes, to give elderly people
a sense of excitement. We are aiming toincrease the number of sales locations as
a way of contributing to the region andcreating happiness in communities.

Shizuoka Nishi Branch
Kikugawa Nishikata StoreMr. Tadashi Totsuka Owner

Communicating directly with elderly
people at the job fair helped torelieve the anxiety they had

Previous Page

Kyoto Minami Branch
Drug Hikari Takoyakushi Takakura StoreMs. Mieko Oike Owner

Mobile sales service in regions
where shopping is difficult

Holdig "Child Store Manager"
eventsWith more local shops closing up in mountainous
regions, I have long been working with variousorganizations to visit around 40 locations a week,
because I wanted to "Help out with peoples'
shopping."
My elderly customers appreciate the service and tellme it is fun being able to choose their own products.

We hold "Child Store Manager" events every month,mainly for elementary school children, where they cantake part in stocking shelves or cooking Kara-age Kun.
Words of appreciation from children taking part in theevents is a source of motivation for our staff.

Left: Sapporo Nishi Branch
Sapporo Maruyama Minami 1-jo StoreMr. Masaki Konno Owner

Right: Sapporo Higashi Branch
Sapporo Utsukushigaoka 3-jo StoreMr. Tadao Kaneko Owner

I'll continue working this job
as long as people tell me:"You are always so helpful"

Hiring staff through abooth set up at a job fair
for the elderly
We ran a booth at a job fair for the elderly thatwas organized by the local government, wherevisitors could watch videos of staff cooking in
the kitchen and use actual automatic changedispensing machines. Giving visitors theopportunity to take part in actual work gives thempeace of mind—"Maybe I can do this job," which
led to the hiring of new staff.

Customers give us
motivation
at the events

Left: Store Manager Mr. Yasuhiro Kudo
Right: Store Manager Ms. Akiho Yamagami

8 LAWSON SDGs HANDBOOK 2023

LAWSON SDGs HANDBOOK 2023

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Osaka Kita Branch
Miyakojima Takakuracho 1-chome StoreMr. Hiroya Kitada Owner

We have just started out withthese initiatives, but want toexpand scope in the future

Cooperating withinitiatives like food drives
for children's cafeterias
and junior high school
student work experience
All our staff communicate with customers and ask them to donate any
shelf-stable foods they could not eat themselves at home to struggling
households like single-parent families. We also accept junior highschool students every year to take part in work experience at our stores,
giving them the opportunity to prepare themselves for future work andlearn how to interact with customers by using registers.

Tottori Branch
Ketaka Shikanocho StoreI want to play an essential role for mycommunity

Mr. Kenji Hayashi Owner
Mobile sales andcommunity watch services
for seniors in hilly areas

Mr. Yoshiro Kuhara Owner

Store Manager Mr. Kazuhito Nakata

Providing mobile sales
service for elderly anddisabled customers
Around 50 times a month, we regularly visit nursing
homes and facilities for the disabled. We also holdsummer festivals and Christmas events as part ofefforts so that customers can practice their shopping
skills, and our customer's families also praise theservice we provide: "It is excellent training for their
independence."

Kumamoto Nishi Branch
Kumamoto Kyomachi 2-chome StoreMr. Ryosei Yanagida Owner

Work experience for school for special needs educationand events for after-school day services

As part of my collaborative work with the local government, for nine
years I have been visiting areas where shopping is difficult to check on thepeople living there. If people are unable to come directly to my mobile sales
vehicle, I make every effort to visit them at their homes to check how they
are doing.

Paying attention
to our product lineup
for our customers

Saga/Kurume Branch
Mizu Kihara StoreWe have developed the habit of"thinking from the otherperson's perspective"

We run work experience at our store four times a year to provide the opportunity to perform tasks like packing items
in bags and restocking shelves. Users of day services participate in season in-store events like Halloween and bean
throwing ceremonies.

Tokushima Branch
Higashi Miyoshi Cho Hiruma StoreMr. Hiroshi Hyodo Owner

Interacting with customers
helps give us confidence,and is exciting

Providing mobile sales
for elderly people's
facilities
From four years ago, we have been
visiting a total of five social welfare
associations and elderly facilities with ourmobile sales vehicle. We are often asked
to bring certain products the following
week, which we deliver every week,
together with our big smile.
10 LAWSON SDGs HANDBOOK 2023

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Contents

Wow,
we sell so many
Kara-age Kun!

Surprising discoveries
in usual products and services

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Kara-age Kun first went on sale in 1986,
and is one of Lawson's signature products.
As of 2023,
we have solda total of 4 billion servings!!

4on!
i

bill
Lawson aims to realize “Superior taste”, one of the “Three promises” ofour business policy.
We are making various efforts to provide overwhelmingly high valueadded products and services that consider safety and security, society,and the environment.
We aim to realize stores that match the needs of customers and regionsthat change with the times.

Everyone feels likesnacking on Kara-age Kun
when they are a little hungry!

I definitely agree with that.

12 LAWSON SDGs HANDBOOK 2023

Definitely.
There are so many flavors available—in fact,
there have been more than 340 different types sold over the years,
and you never get bored of the taste.
Kara-age Kun is made from domestically produced
broiler chicken breast which means
they are light and juicy, making perfectfor a side dish as well as a snack or finger food.

Being low in carbohydrate and a source of protein,Kara-age Kun also makes for a healthy option.

LAWSON SDGs HANDBOOK 2023

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Contents

Delivering the tastinessof rare rice brands fromaround Japan
Rice brands used so far"Fukkurinko" produced in Hokkaido (July 2022)"Yukiwakamaru" produced in Yamagata (September 2022)"Hyakumangoku" produced in Ishikawa (November 2022)"Fufufu" produced in Toyama (March 2023)"Ichihomare" produced in Fukui (May 2023)"Yumepirika" produced in Hokkaido (July 2023)

Brands of rice that are only produced in smaller quantities
and intended for local consumption are not very wellknown around the country. To give as many people aspossible the opportunity to savor the taste of theserare rice brands, we launched the "Nihon Okomeguri(In Search of Japan’s Best Rice)" rice ball range from July
2022 made only with these rare rice brands.

VOICE"Fufufu" rice is known for its uniform grains and light taste,making it ideally suited to rice balls as well as boxed meals.
Our primary goal was to have more people enjoy our safe andsecure rice, so in 2019 we acquired Japan Good Agricultural
Practices (JGAP) certification* and we are now aiming todevelop sustainable agriculture.
As the producer, it is amazing to see rice balls made with
"Fufufu" at Lawson stores around the country being savoredby countless customers, and it made me again realize justhow precious this type of rice is. We
will continue our efforts to get more
people aware of rice produced in
Toyama Prefecture and contribute to riceconsumption in Japan.
* Initiatives for production process management aimed
at ensuring the sustainability of agriculture.

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Improving products and services based on customer feedback
・Example of labeling guide for spicy food

As a hub of refreshment in every community, we apply
the feedback received from customers for making
improvements to products and services as a way ofhighlighting the importance of our relationship withcustomers. Examples of such improvements have been
listed on the Lawson website since January 2022.
One example that illustrates this is feedback we
received stating that it is difficult to know which fooditems are spicy—so we developed a labeling guide that
includes the type of flavor in the product name if that
product is particularly distinct. Another improvement
we made was the addition of handling precautions
on packaging to make it easier for customers to know
which products are likely to cause burns.

 xample of text added as a precautions
・E
against burns

We are developing products that factor incustomer feedback, and even including various
ideas when sourcing raw ingredients

There is sauce inside. Please be careful not to burn yourself.

Agri Rise Nanbo Co., Ltd.
President
Salty rice ball using Fufufu rice from Toyama Prefecture

Chihiro Fujisawa

Lawson is contributing to the revitalizationof the community by using local ingredients

More responsibly sourced products

Revitalizing communities with an extensive range of products,
and contributing to local production for local and urban consumption
We promote local produce for local and nationwide consumption by using local ingredients todeepen our ties with the community.

Mackerel with Miso & Tartar Sauce

Hokkaido salmon and cream on fresh pasta

Rice ball developed together with students of Saiki Honan HighSchool in Oita Prefecture. Miso produced in Oita is used tomake the miso tartar sauce, and mixed with fried mackerel forthe filling.

Developed as a tie-up with the Hokkaido Nippon-Ham Fighters,
this vibrant pasta features a perfect blend of Hokkaido salmon
saltiness and cream.

14 LAWSON SDGs HANDBOOK 2023

Using coffee beans from Rainforest Alliance
Certified farms at our "MACHI café"

Caring for forests by handling forestcertified products

For our MACHI café in-store freshly brewed
coffee, we use only coffee beans * from
Rainforest Alliance Certified farms, which
farmers follow more sustainable farming
practices and promote human rights of farmers
and workers, and protect natural resources andthe environment.

We use FSC®-certified and PEFC-certified
products for our original paper cups andpaper drink cartons, which are made fromwood produced from properly managed
forests, recycled resources, and other raw
materials from controlled sources.

See ra.org for detail* The Single Origin Series and Decaffeinated Series are out of the scope.

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Previous Page

Next Page

This sheet is always
on the checkout counter,but what is it for?

I have a quick question...

Aiming to be a place where bothcustomers and workers are happy?

sYe
Lawson aims to realize “Human kindness”, which is one of the “Three
promises” of its business policy, and in addition to supporting thehealth promotion and active participation of all people, we are making
various efforts to provide a store environment that is easy to use andwork in for a wide range of people.
We will drive forward with our challenges based on diverse values,
enabling our employees to feel motivated in their work and creatinghappiness in the community.

Ahh yes,the sheet with the"Ear mark" that
customers can point!

Many of the people with hearing impairments
look at the way a person's mouth moves
to understand what they are saying.
This is impossible
when we are all wearing masks, right?

Ahh, I see.
That's a great idea
for customers!

Now customers can simply pointat this communication sheet to indicatethat they need a plastic shopping bag or thatthey want their meal heated up
in the microwave!

It is not only for customers—
we have included a range of initiatives
to also make it rewarding for staff working here.

Oh really?
Tell me aboutsome other ideas
we have here!

16 LAWSON SDGs HANDBOOK 2023

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For instance,
we are aiming to create an in-store
experience that makes bothcustomers and employees happy

Ms. Fuchimoto

Creating an in-store environmentthat is safe for so many people
A "sheet" with the "Ear mark" is visible at the checkout
counters, allowing people with hearing impairments toshop with peace of mind. A "communication board" isalso available on the Lawson website and app.
For World IBD Day (to raise awareness about patients
suffering from inflammatory bowel disease) in May
2023, we also teamed up with Takeda Pharmaceutical
Co. Ltd. to raise awareness on point-of-sales (POS) cash
registers andother areas toensure restrooms
are easy to useby those whohave difficultywith them.

SDGs actions by store crew
When our regular customers who are
visually impaired come into our store,
we carry a shopping basket and holdtheir arm to help guide them around,and also read out product names aloud.

Lawson supports the activities of artists with disabilities.
In 2022, artists from the welfare facility "PICFA" createdcoffee cup designs for use at "MACHI café," madestickers displayed inside restrooms for raising awareness,and created artistic restrooms (at 3 stores). They also
drew the "Kara-age Kun Birthday Package" designs for
Lawson in 2023. PICFA art is also available for sale aspostcards at the multi-functional copier.

One of the artists in charge of Kara-age Kun design
PICFA

Ms. Shoko Fujise
IC

Lawson chosen as Exemplary Company of Tokyo's "Barrier Free of the Heart(Kokoro no Barrier Free)"

Efforts for the hearing-impaired, support for artists and other measures resulted in Lawson being chosen as an exemplary companyof Tokyo's "Barrier Free of the Heart (Kokoro no Barrier Free)" initiative in fiscal 2022.

18 LAWSON SDGs HANDBOOK 2023

Next Page

Initiatives that also make employees happy
The "Lawson Channel (Law-Chan)" app exclusively for store crew
brings "Fun, great-value and useful" information to crew members.
The app covers the latest Lawson news and allows crew members
around the country to post content and actively communicate witheach other. This app is also equipped with a convenient function forchecking payslips.
The "Lawson Channel" app also includes the Lawson glossary"Lawsonary" in various languages (currently available in 9
languages) for international store crew members. Terms usedfrequently at stores can be searched easily, promoting smoothcommunication between crew members.
"Lawsonary" screen

Lawson is providing a new approach
to work by utilizing the latest
technology

Supporting artists

I feel overjoyed that so many people know
about the illustrations I draw thanks to "Karaage Kun." Drawing the design for the popular"Kara-age Kun" has given me confidence andmotivation to create even more illustrations.

T O PPrevious Page

Achieving a "more inclusive
future" with non-restrictive,
non-contact avatars
Lawson is aiming to achieve a "cohesive society"where anyone can work in a lively mannerwithout having to worry about any disabilities
or restrictions.
The futuristic "Green Lawson" store that
opened in Tokyo in November 2022 features
avatars that serve customers, and there are
currently around 30 (as of July 2023) "Lawson
avatar operators" certified by Lawson.

VOICE
I had always wanted to work using my voice,so applied for a position as an avatar operator
where I could make use of my voice andexperience serving customers. The advantagesof working as an avatar operator is I can work
flexibility regardless of time or location—as long as
an Internet connection is available. Questions from
customers and responses are communicated via amonitor, so I can ask in-store crew for help if I run
into any problems.
A feature of customer service with an avatar isthat I can move seamlessly between numerous
stores. I am working
in Tokyo, but canmove to Osakawith the click of abutton, meaning I caninteract with manycustomers. I hope to
see this style of work
using avatars become
more common in the
future.
Avatar operator

Ms. Shino Nakajima

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Supporting childrens' future withfundraising activities

We are contributing to society with
our fundraising and support activities

Previous Page

Next Page

Supporting children’s learning all around Japan
As one way to help create an environment in which children can growup healthy, we have set up a LAWSON Experience Store in Sendai
City's Student City.*1 The program is designed to enable elementary
school students to develop social independence through experience.
Lawson is also working with the “Corporate Internship Simulation
Program*2” that provides junior and senior high school students with Student City
experience solving issues as corporate interns through their class work.
In FY2022, Lawson supported the learning efforts of around 1,500
junior and senior high school students at 36 schools.
In FY2021, we also held special classes for a total of 16 children
and students at hospital schools in three districts. As a result,
Lawson received the "Review Committee Encouragement Award”
in the 2022" for the second consecutive year from the Ministry of
Education,Culture, Sports, Science and Technology in its "YouthExperience Activity Promotion Company Award."

The Lawson Group conducts social contribution
activities to realize the concept of "aiming to create
a better future for children." As part of these, wehave established The Lawson Group's "Happiness in
Communities" Fundraising, which supports donations
and activities for two organizations.
We also accept donations for support in emergencies
such as earthquakes and torrential rains when needed.
●T otal funds raised in FY2022

536,120,582 yen●O f which, The Lawson Group's "Happiness in

Communities" Fundraising

270,203,661 yen
The Lawson Group's "Happiness in Communities"
Fundraising donation point*1 A registered trademark of Junior Achievement Japan (the Japanese headquarters of Junior Achievement, the world's largest economic education organization)*2 Managed by Twice Research Institute Co., Ltd.

●L
 awson Green Fund
(Organization receiving donation: The National Land Afforestation Promotion Organization)●“
 Support Dreams Fund” (Scholarship program for children from single-parent families)(Organization receiving donation: National Federation of Single Parents and Children’s Welfare Associations in Japan)

Supporting lifestyles with donations
to food banks

We are supporting the learningand lifestyles of children

Products that have passed the delivery deadline but still have ample
time until the expiration date are regularly donated to those in need
like single-parent families and care homes via food banks or "KodomoTakushoku-Ouendan" (a food delivery program for children and families in Japan).
These initiatives help to resolve social issues like child poverty and food loss, andin FY2022 we donated around 1.35 million items (126 t) of food items and daily
necessities, bringing much joy to those in need.

"Katsuju Festival - Forest Classroom" event
The "Katsuju Festival - Forest Classroom" for children and parents(mothers), an environmental education program using the Lawson
Green Fund.
The event was held in two locations—in Machida City, Tokyo in April
and in Katano City, Osaka in November, 2022—with a total of 28
participants in 13 groups taking part. Activities included maintaining
and thinning forest areas, and making a "natural kaleidoscope.""Lawson Green Fund" Fundraising achievements●D onated funds (total)

4,660 million yen●N umber of forest trees pruned (total)

Approx. 19.96 million trees
Picking and packing work●A m
 ount of CO2 absorbed by planted trees (2022)

Delivering donated items

 Approx. 5.4 t

T O P
T O P

I

C

Disaster fundraising in FY2022

Numerous fundraising activities were conducted for accepting donations to support people affected by disasters andfor reconstruction assistance.

20・August 2022 Flood Relief Fund・2022 Typhoon Talas Disaster Relief Fund・Ukraine Humanitarian Crisis Fund・Ukraine Emergency Relief Fund・Pakistan Flood Relief Fund

・Turkey and Syria Earthquake Relief FundLAWSON SDGs HANDBOOK 2023

・Afghanistan Earthquake Relief FundI

C "Bring Your Own Container Campaign"organized with Edogawa Girls' Junior & Senior High School

In February 2023, three stores in Edogawa Ward, Tokyo ran a timelimited campaign allowing eligible fried items to be purchased bycustomers bringing in their own container.
This campaign was planned together with the four members of the"TINO-N Team" of Edogawa Girls' Junior & Senior High School (inEdogawa Ward, Tokyo) that won the “Lawson Award” in the FY2021“Corporate Internship Simulation Program," and implemented withthe support of the Edogawa Ward local government.

LAWSON SDGs HANDBOOK 2023

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Previous Page

Next Page

Hey, hey!

I just found a Lawson store
that looked different to others!

There were
doors on the freezer cases
and refrigerated showcases!

Creating a new era of shops thatcoexist with the Earth (Machi)
Lawson aims to realize one of the “Three promises” of its business policy, whichis to have Environmental (Machi) friendliness. We are working on sustainable
environmental conservation activities for the realization of a decarbonized society
along with coexisting with local communities by providing social infrastructure.
In order to contribute to the goals of the SDGs, we are working to reduce CO2
emissions, food loss, and the use of plastic in containers, packaging, and plastic
shopping bags, and we aim to achieve our goals (KPIs) for 2025, 2030, and 2050.

Huh?
What happened?

Ah, that must be a store implementing energy-saving initiatives.
The store is verifying the effects of introducing energy-saving equipment
as part of the environmental vision "Lawson Blue Challenge 2050!"
Equipment that provided the best results are likely to be installedat other stores in the future!

CO2 emissions reduction target
2030

Reduce by50%

v. 2013 levels

2050

Reduce by100%* Details of the Environmental Vision are
shown on P7

Yes, electricity bills are getting so highthese days...
Is there anything we can doright now?

The "Ten Energy-saving Rules" were
established so that stores can reduce theiramount of electricity consumption.
These are the first steps
we can try!

See next page for more details!

22 LAWSON SDGs HANDBOOK 2023

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Previous Page

Next Page"Ten Energy-saving Rules" initiatives

Initiatives for logistics

Lawson has established the "Ten Energy-saving Rules" to reduce
the amount of electricity wasted throughout the entire store, andis working on cleaning refrigerator and air conditioner filters andkeeping air conditioners set at the right temperature.

Introduction of delivery trucks usinghydrogen as fuel

Increasing delivery efficiency andreducing environmental impact

Delivery centers in Motomiya City in Fukushima
and Ota Ward in Tokyo have each started
using a light-duty fuel cell truck that runs onhydrogen. Areas using these light-duty fuelcell trucks for product deliveries to stores will
gradually be expanded moving forward.

Since 2021, we have streamlined our shipping
timetables with the use of automaticallycreated Ai-based delivery schedules.
The delivery frequency of chilled and roomtemperature items will gradually be reduced
at all stores from three times per day to
two times from December 2023, as a wayof implementing work style reforms andreducing CO2 emissions.

❶ Clean refrigerator and air conditioner filters once a week❷K eep air conditioner temperature settings at 27°C in summer, 18°C in winter,and OFF in spring and autumn❸M inimize the time for which doors to walk-in and storage freezers andrefrigerators are open while moving products in and out❹K eep the area around outdoor units of refrigerators and air conditioners
neat and tidy❺R
 estock summer products that are frozen in-store from stocks that havebeen refrigerated
 estock hot drinks with products that have been stored at room temperature❻R❼ Do not overfill storage freezers and refrigerators
 urn off lighting and air conditioning in back rooms and storage areas when❽T
no one is present rrange products so that they do not disturb the air curtain on open cases❾A
10 M inimize the number of times storage freezers and refrigerators are opened●

SDGs actions by store crew

In addition to the"Ten Energy-saving Rules,"equipment that uses lesselectricity is also being installed

VOICE
Our daily efforts to maintain reliable supply of products!
The logistics industry is undergoing tremendous change. To develop asustainable product delivery system, Lawson is streamlining operationsin three key areas: delivery center network; delivery routes andtimetables to stores; and warehousing work at
delivery centers.
Delivery frequencies to stores and changes todelivery times in particular can have a significant
impact, so we are working with store crew tomake the optimal adjustments and achieve thebest balance overall.
Logistics Dept.
We will also be tackling a range of reforms in the Merchandising Division
Lawson, Inc.
future, which will help resolve social issues andcontribute to the reliable supply of products.
Emi Tsuzurahara

So we are making efforts to
reduce the environmental impact
throughout the entire supply chain

I make an effort to turn off lighting andother devices in the office when it is not
being used. I also remind other crew members
to turn the lights off in unused areas in linewith the Ten Energy-saving Rules.
Ms. Ogata

Introduction of energy-saving andenergy-creating systems
To achieve the goal of "reducing CO2 emissions per store
by 50% compared to 2013 levels" by 2030, approximately
5,300 stores have been equipped with "CFC-free (CO2coolant) freezing and refrigeration systems" that havesignificantly less greenhouse gas emissions compared to
CFC-based systems. Furthermore, solar power generation
systems have already been installed on approximately 2,000
stores (as of the end of February 2023).

T O P

I

C Stores that "reduce" and "create" energy

We have opened energy-saving model stores equipped with latest energysaving and energy-creating systems, and are rolling out systems that
produced positive results to other stores.
A store opened in Kawasaki, Kanagawa Prefecture in November 2022
has doors installed on around 80% of the freezer cases and refrigerated
showcases. Combined with the installation of systems for solar power
generation and energy management, the goal is to reduce electricity
consumption by 40% compared to FY2013 levels.

24 LAWSON SDGs HANDBOOK 2023

CO₂ emissions generated by our supply chain
FY2022 CO2 emissions in the Supply Chain*
The environmental impact of(Thousand tons CO )COeach stage of the supply chain—
Categories
Details
emissionsfrom sourcing raw ingredients
Scope1
Gasoline consumption of company vehicles
4.3
to manufacturing, logistics, sales, (Direct emissions)Electricity consumption of the Headquarters, regional offices,
Scope2
896.8
final disposal, and recycling of(Indirect emissions) branches, and stores
Raw materials purchased
products—is being assessed to1
4,193.6(Private and national brand products, plastic shopping bags, etc.)
consider the issues required for
Buildings, furniture and fixtures etc., and information system2
70.3
hardwarereduction, and we promote
Electricity consumption associated with procurement of electric3145.0
initiatives for energy saving,
power
Scope3resource saving, and waste
4 Energy consumption of the delivery centers
136.0(Otherreduction.
indirect
5 In-store waste, and industrial waste due to store closures and remodeling
21.9
2

2

* It does not cover all of Lawson's supply chain.
FY2022 results have been independently
verified by the Japan Management Association(independent verification excludes electricity
consumption at LAWSON STORE 100 covered in
Scope 2).
Scope 2 includes electricity consumption of FC
stores covered in Category 14 of Scope 3.

emissions)

Total

0.8

6

Business trips by Lawson Headquarters employees

7Commutes by Lawson Headquarters employees

1.4

11

Use of sold products

56.5

12

Disposal of containers, chopsticks, and plastic shopping bags, etc.

40.6
5,567.1

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Initiatives for reducing food waste

In December 2022, a demonstration experiment was conducted
to sell desserts (selected items) that passed their allowable sales
time for a discount on exclusive app for the "Cookpad Mart"
fresh ingredients e-commerce site.
Another demonstration test was conducted at stores in Tokyoin January 2023, donating flash-frozen fried foods like Kara-age
Kun that passed their allowable sales time to organizations likechildren's cafeterias that require support.
● Temaedori

Next Page

Reducing the use of plastic with
newly designed shapes

Lawson recognizes the reduction of food loss as a material issue,
and is aiming to reduce loss by 50% compared to 2018 levels by2030. A range of initiatives are being implemented through ourpartnerships with affiliated companies and organizations.
● Experimental initiatives

Previous Page

Demonstration experiment selling discounted
items on Cookpad Mart

We are aiming to reduce the amount of plastic used forplastic containers and packaging by 30% compared to 2017
levels by 2030.
With the Plastic Resource Circulation Act coming into effectfrom April 1, 2022, we introduced spoons and forks madewith less plastic by implementing designs like an opening in
the handle.
Other measures include using a sealed lid for some types ofsalads, to help reduce the amount of plastic used for lids andadhesive tape. In the past we had applied paper labels printed
with product names and ingredients, but we introduced
technology that prints directly on packaging to eliminate theneed for labels.

Children love donated Kara-age Kun

The three ministries of the Consumer Affairs Agency, the Ministryof Agriculture, Forestry and Fisheries, and the Ministry of theEnvironment implement “temaedori” in cooperation with theJapan Franchise Association. “temaedori” is an initiative that aims
to reduce food loss by having customers who plan to eat the
products immediately after purchasing to “take” and purchasethe products in order from the “front” of the product shelf.
● Recycling unsold food and   cooking oil

Unsold food generated at stores is
processed into feed products at recycling
plants, and shipped.
In addition to being recycled into raw
materials for soap and feed, cooking oil
used in fryers is recently also being usedas biomass fuel for power plants and cars.

Sustainable and futuristic "Green Lawson" storesdeveloped together with customers and communities

Trend of implementation rate and stores
implementing food recycling and other measuresin the Lawson Group
20,000

100
106
2,775

15,00050.2

10,000906

Heat recovery（%）(Number of stores)

46.5

91

35

0

2,634
58.4

2,496
65.5

2,307

50.5

51.5

48.5

61.9

5,000

75

50

25

Recycling into feed,
compost, and methane

Waste oil recycling

Implementation rate offood recycling and othermeasures*1

22.5
0

7,403

14,411

14,112

14,306

2007

2019

2020

2021

（Base year）

14,242

Statutory target

02022（Fiscal year*²）*1 Figures for the implementation rate of food recycling and other measures does not include
Lawson Okinawa, Inc., Lawson Minamikyushu, Inc., and Lawson Kochi, Inc.
*2 Calculated from April 1 to March 31 of the following year

In November 2022, we opened the sustainable"Green Lawson" store in Toshima Ward in Tokyo,
which was developed together with customers
and communities and incorporates more than
20 measures implemented to achieve goals like
reducing environmental impact and food loss,
and providing employment opportunities free ofrestrictions by using avatars.
The effects of these measures will be verified
at Green Lawson, and then rolled out atsuitable Lawson stores around Japan.

Green Lawson (Lawson Kitaotsuka 1-chome store)

Main initiatives at Green Lawson*❶ Serving customers with avatars
Promotion of diverse work styles by serving customers remotely❷ Mobile order service
Reduction of food loss by preparing food when ordered instead of  leaving items on shelves

So we are developing sustainable storeswith a view to the future❸ Sale of frozen boxed meals

Various methods are being used tohelp reduce food loss

Reduction of disposed foods by switching to frozen items with lengthy expiration dates❹ Refrigerator showcases with doors

SDGs actions by store crew

Ms. I wamoto

Fried foods taste best when they are freshly fried, so
we replenish them often and also recommend new
products to customers. This not only boosts customer
purchases, but also helps reduce food loss.

26 LAWSON SDGs HANDBOOK 2023

Achieve significant energy savings by preventing cold air from escaping❺ Elimination of shopping bags and cutlery
Recommend the use of eco-bags and reusable chopsticks to help reduce the amount of plastic❻S ignboards and shopping baskets made with recycled plastic* Green Lawson are demonstration stores, and initiatives are subject to change.

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Group companies
working on
the SDGs

Entertainment-related
business

Overseas business
China 5,620 stores
Thailand 181 storesIndonesia 256 stores
Philippines 101 stores
Hawaii 2 stores

55 stores

Domestic
convenience store business

The entire Lawson Group is working as
one to take on challenges for society andcommunities in line with the group philosophyof "Creating Happiness and Harmony
in Our Communities."

44 theaters,
399 screens

13,839 stores* As of the end of
February 2023

131 stores

Financial services
business

661 stores

Previous Page

Lawson Entertainment, Inc.

Lawson Bank, Inc.

Increasing the scope ofreused merchandise

Guidephones with brailledisplays for visually impaired
customers

Top Page

The "HMV Trading Card Shop" was opened
within "HMV record shop SHINJUKU ALTA"
that sells used analog records.
In addition to records, the shop has also
started buying and selling used trading cards
and trading card-related merchandise. The
range of available reused merchandise isplanned to be increased into the future.

Guidephones with braille displays have been
installed to allow visually impaired customers to
use Lawson Bank ATMs smoothly (excludes someATMs). Voice guidance plays when a customer
picks up the guidephone, and they can operate
the ATM by following the voice guidance andpressing the number keys on the phone.

Lawson Store100, Inc.

SEIJO ISHII CO., LTD.

Reduction of plastic use forboxed meal packaging

Interacting with local children

Seijo Ishii businessATMs 13,519

Partnered financial
institutions 384

208 stores

Lawson China

LAWSON PHILIPPINES, INC.

Increasing the number ofenergy-saving prefab storesStarting supply of
stainless steel cutlery

A new store was opened in November
2022 within in the Tianjinxi Railway Station
concourse in Tianjin City, China. The useof high-performance insulation helps limit
electricity consumption, and construction
materials can be reused after the store isclosed down. Prefab stores are planned to beconstructed in more locations in the future.

In-store dining areas are more common in
the Philippines than in Japan. Customers havebeen provided with stainless steel spoons andforks since 2021, to help reduce the amount ofplastic used.

28 LAWSON SDGs HANDBOOK 2023

The "Dake Bento" series of boxed meals is a
simple dish catering to customers who wantto enjoy only a single type of topping on theirrice. The package is wrapped instead of using
a lid, to help reduce the amount of plastic.

The "Cash register work experiencefor kids" is held occasionally for children between
the ages of 6 and 12 years old. The event isdesigned to give children the opportunity toenjoy working and communicating with store
staff and customers with hands-on experience
using supermarket checkouts.

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