PRESS RELEASE

September 16, 2011

“Hirameki Pazuru Makkusueru no Fushigina Nohto”(developer: 5TH Cell Media, LLC.; publisher/distributor within Japan: Konami DigitalEntertainment Co., Ltd.)

wins the Game Designers Award 2011

Computer Entertainment Supplier’s Association
The Computer Entertainment Supplier’s Association (CESA; Chairman: Yoichi Wada; location: Minato-ku,Tokyo) selected “Hirameki Pazuru Makkusueru no Fushigina Nohto” (developer: 5TH Cell Media, LLC.;
publisher/distributor within Japan: Konami Digital Entertainment Co., Ltd.; platform: Nintendo DS) as thewinner of this year’s “Game Designers Award 2011” at the Japan Game Awards.
The jury president, Masahiro Sakurai explains the reasons for selection of this title as follows:“This title was released overseas in September 2009 as “Scribblenauts” and became a million-seller,
and then transplanted to Japan in January 2011. That means that it received this award in the thirdyear of its release.
How to play this game is that a player types in various words, and then the exact objects are shownas typed.
This title features more than twenty thousand items ranging from objects, tools and vehicles toimaginary creatures, drinks, foods, liquids, gases, and even celestial objects, and a player can also
enjoy the variety of reactions those items have. A player can, for example, make a “warrior” to hold a“sword,” and put him on a “horse” to battle with a “dragon.”
Just clearing objectives is not the essence of the game, but player’s creativity is challenged all theway such as what items to summon, and in which combinations to utilize them.
Flexibility is always discussed through the course of game development. Only video games canmake it possible for players to have totally unique experiences from other players who enjoy thesame game.
The unique flexibility of this game was constructed by creating programs in great detail and arational system. Also, leaving the game up to a player’s “playful mind” was highly commended,resulting in receiving the award with the top score among the Selection Committee.
In addition, the number of supporters from the Game Designers Award Selection Committee
members exceeded the number of points scored for this title from the public voting for the Japan
Game Awards.”

The Game Designers Award is selected by creators from the perspective of creators, and is awarded fortitles that demonstrate high originality and innovation that will make a mark in game history. It wasestablished as a part of the Japan Game Awards last year, and this year was the second year it wasawarded. The Game Designers Award is chosen by 12 creators who are well-known in Japan with thejury president, Masahiro Sakurai (President of Sora Ltd.) which is compared to 11 last year.
Game Designers Award 2011 Juries(In Japanese alphabetical order, titles omitted.)

NameCompany
Kazutoshi Iida
Grasshopper Manufacture Inc.
Jiro Ishii
LEVEL-5 Inc.
Fumito Ueda
Sony Computer Entertainment Inc.
Hideki Kamiya
PLATINUMGAMES Inc.
Masayoshi Kikuchi SEGA Corporation
HIfumi Kono
NUDE MAKER Co., Ltd.

NameCompany
Masahiro Sakurai Sora Ltd.
Ryutaro Takahashi Nintendo Co., Ltd. (newly appointed)
Shu Takumi
CAPCOM Co., Ltd.
Keiichiro Toyama Sony Computer Entertainment Inc.
Jin Fujisawa
SQUARE ENIX CO., LTD.
Shinji Mikami
Tango Gameworks

The Game Designers Award will allow the Japan Game Awards to continue communicating theattractiveness of games from a creator’s perspective. We all look forward to the future announcement ofthis award.

[Photos of the award ceremony and award winners are posted on the following download site.]
URL: https://www.filey.jp/tgs/(A press ID must be entered to log in. ID: tgs_press, password: press_tgs）*For information on last year’s Game Designers Award, please visit the official website for theJapan Game Awards.

Japan Game Awards official website：http://awards.cesa.or.jp/en
Contacts for More information and Inquiries
Contacts for press regarding the Japan Game Awards:
Until Sunday, September 18 (Press Room at TOKYO GAME SHOW 2011):
TEL: +81-43-296-4152; FAX: +81-43-296-4153
On and after Tuesday, September 20: Japan Game Awards Management Office (c/o CESA):TEL: +81-3-3591-1431; FAX：+81-3-3591-1422
e-mail：awards@cesa.or.jp