Corporate Citizenship
Report2011

Happiness and Harmony
in Our Community

電 気自動車CONTENTS
01
02

CONTENTS
Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

CONTENTS
02
03

Corporate Philosophy and Editorial Policy
Top Commitment

Value of the Existence of the LAWSON
05 Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -LAWSON's Environmental Management

Responses Made by the LAWSON Group06
Right After the Earthquake Disaster

LAWSON Environmental Activities Report12“Cheer up, Japan!” Project – Activities for Recovery

20

LAWSON Stores: Environmental Protection
and Corporate Citizenship Activities

Motivating People

21

LAWSON's Environmental Management

About LAWSON

25

LAWSON Environmental Activities Report

21
25

Caring for Our Planet
Enriching the Community

Boosting Reducing Waste
47

Helping to Build a Recycling SocietyGroup Company Environmental Initiatives
53

LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.

54

LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Providing Safe, Secure and Healthy
Products
77

85

Reducing CO2 Emissions
30

Building Energy-Efficient Stores

32

Improve Logistics Efficiency

34

Eco-Friendly Packaging

Working with customers for the environment
36

CO2 Offset Program

38"Bring Your Own" Program to Reduce
Plastic Shopping Bag Use

Reducing Disposable Chopstick Use
40
through "Bring Your Own" Program
43

01
Corporate Citizenship Report“LAWSON Green Fund”
Twenty years with customers

Support Activities to Protect Coral Reefs
46 in a Campaign Commemorating theAnniversary of the 35th Year in BusinessSupporting Owners and Crews

Nurturing Employee Enthusiasm

Enriching the Community
LAWSON Group Initiatives for the Community
55

Stores that Enrich the Community

58

Enriching the Community by Collaborating with Local Authorities

91

61

In order to protect the community from large-scale natural disasters

Aiming to Become a Vital Part of Neighborhood Life
63

Delivering Convenience and Comfort Every Day

Bringing Ties with the Local Community
67

Together with the Local Community

For the Next Generation
70

97

Maintaining Fair Relations with Our
Business Partners

99

In Order to Properly Disclose
Information to Shareholders

72

Building Social Contribution Infrastructure

Motivating People
Keeping Customers Satisfied
74

About LAWSONLAWSON’s Organization
100 LAWSON Group Corporate Conduct Charter
101 Corporate Governance and Internal Control
104 Initiatives to Promote Compliance

Supporting Social Education

Supporting Citizenship Activities/Overseas Assistance

Efforts to Ensure Customer Satisfaction

Becoming an Easy Place to Work

Together with Our Business Partners
and Shareholders

Serving as One of Society's Lifelines

Caring for Our Planet

Ensuring Customer Safety and HealthTogether with Franchise Owners andStore Crews

106

Improvement of the Risk Control
System for a Speedier Response

109

Corporate Data / Store Information/ Subsidiaries and Affiliates

112

Comments of third parties

115

History of the LAWSON GroupCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Corporate Philosophy and Editorial Policy
Corporate Philosophy of LAWSON GroupTop Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Happiness and Harmony in Our Community

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

Editorial Policy
LAWSON cares deeply about the health of our planet and local community life, and endeavors to contribute toboth society and the environment in various ways based on its corporate philosophy of working for “happiness andharmony in our community.”This report — our 13th — presents our initiatives for working with and for society and the environment in three key
parts focusing respectively on the environment, local communities, and people. Each part contains special featuresand other information on the ways in which we are striving to help create a sustainable society, and on our relationshipwith our customers, franchise owners, store managers and store crews*, business partners and society as a whole,laid out in what we hope is an easy readable format. The report also highlights the actions taken by the LAWSONGroup after the occurrence of the Great East Japan Earthquake in March 2011. We sincerely hope that this report will
help you to understand the ways in which we are working for the betterment of our society.
*crews:part-time and temporary workers●Scope of Report
Scope:

This report focuses on LAWSON as a parent company, its franchise stores and specific affiliated companies, and includes examplesof the cooperative efforts of our business partners involved in logistics, manufacture of food products and waste management.

Period:The primary period covered by this report is fiscal 2010 (March 1, 2010 through February 28, 2011), but information on activities
from previous fiscal years and fiscal 2011 has been included where appropriate.

02
Corporate Citizenship Report

Date of Issue: September 2011 (previous report: August 2010; next report: planned for July 2012)
Reference Guidelines: Environmental Reporting Guidelines (fiscal 2007 version, Japan’s Ministry of the Environment)

Top Commitment

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

We will realize a state in which “whatever you want, whenever
and wherever you need it” as the maximum contribution by acompanythat coexists with the local community.

05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

03
Corporate Citizenship Report

First of all, I would like to express my deepest condolences
for all the people who lost their lives in the Great East Japan
Earthquake that occurred on March 11th, 2011 with my deepest
hope that the affected area will recover as soon as possible andthe people affected will be able to live with peace of mind.

The top priority was to open the stores and supply products.
It was a massive earthquake, followed by a tsunami beyond
the scope of assumption, and further followed by the disasterof Tokyo Electric Power Company Incorporated’s Fukushima
Daiichi Nuclear Power Plant. The damage to employees,
franchise store staff, store buildings, product-manufacturing
plants, and distribution centers was greater than expected. As
soon as I was faced with this unprecedented situation, I decided
that the entire company must work together to address it.
Customers feel relieved when they find the neighborhood
store open. Therefore, we put our first priority on opening
stores and delivering merchandise to the affected area as partof LAWSON’s mission. Right after the earthquake, there weresome areas to which it was impossible to supply sufficientmerchandise to satisfy customers due to temporary plant
shutdowns and distribution function failures. But now, ourcustomers are thankful as the result of our company-wide effort
towards recovery.

Top Commitment

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON“Cheer up, Japan!” Project for Recovery
As the next step, we have drawn up the “Cheerup, Japan!” Project in order to work for recovery
towards a brighter future. The Group makes an allout effort to help cheer up Japan by identifying what
only we can do, including the opening of temporary
stores, use of mobile vending vehicles, and sales of
products produced in the Tohoku region.
As part of the above effort, we have establishedthe “Support Dreams Fund” to provide support toyoung people. LAWSON is supported by a large
number of young temporary workers. This is why wedecided to help students who are having difficulties
in continuing their study or enrolling at university,
etc., even if they want to due to the earthquake
disaster, with scholarship money. Young people’s
power is essential for the recovery and prosperityof Japan. LAWSON will provide various supports to
help young people acquire knowledge and skills thatwill prove useful when they enter society.

Value of the Existence of a Company
Requestioned after the Earthquake
This past experience made me keenly awarethat companies exist with the community. It seemed
to me that cities became alive as stores resumed
operation, which made people look happier andhopeful and willing for recovery. This I think is the
direction that the LAWSON Group should take. And
I think that the franchise owners, store managers,
crew members, and employees are those who
understand their local community most. Afterthe disaster, the branch system that LAWSON
promotes proved to be an advantage. Moreover, we
could act speedily for the affected area with the helpof the business partners we regularly work with.
Working to reopen the stores in the affectedarea and to realize a state in which “whatever you
want, whenever and wherever you need it” is the
maximum social contribution that the LAWSONGroup can make. Based on the Group Corporate
Philosophy of “Happiness and Harmony in our
Community,” all the members of the Group will work
together to reconstruct “our community.”

President and CEO, LAWSON, INC.

Takeshi Niinami

04
Corporate Citizenship Report

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

Value of the Existence of the LAWSONSpecial Group Revealed by the Earthquake
Feature- As an Entity that Supports the Lifeline -The Great East Japan Earthquake that occurred on March 11th caused significant damage and had a major impact on the entire Group.
This section describes the activities of the LAWSON Group, with the mission of realizing a state in which “whatever you want, whenever
and wherever you need it,” after the occurrence of the earthquake and the activities that the Group intends to undertake in the future.
For Support of the Lifeline in Times of Disaster
An unprecedented magnitude-9.0 earthquake hit East Japan at 14:46
on March 11 th, 2011. The severe tremor and the tsunami that followed
devastated cities and towns, and many precious lives were lost. Moreover,due to the damage to lifelines, distribution of food and other daily use
products and supply of electricity that are essential to our daily life wereaffected, which created anxiety all over Japan. The LAWSON Group as
well was significantly affected by the planned blackouts and merchandise
shortage.
The LAWSON Group, as part of the lifeline, has always worked torealize a state in which “whatever you want, whenever and wherever you
need it” even in times of major disaster. In the recent disaster, the Group,in cooperation with its business partners, made best use of the stores anddistribution network all over Japan to “maintain/resume the operation of thestores in the affected area,” “supply merchandise to the stores in the affected
area,” “deliver relief goods,” and “collect donations.”
In this section, we report on the responses we made and those madecooperatively by our business partners and many others under the two titlesof “Responses Made by the LAWSON Group right after the Earthquake
Disaster” and “‘Cheer up, Japan!’ Project – Activities for Recovery.”05
Corporate Citizenship Report

P05Responses Made by the LAWSON Group
Right After the Earthquake DisasterP12“Cheer up, Japan!” Project –Activities for Recovery

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group Right After the Earthquake Disaster
Major Events and Responses of the LAWSON Group right after the Earthquake Disaster
Responses Made by the LAWSON Group

March 11th

Set up the “Disaster Headquarters” and decided to supply
merchandise to the affected area from the plants located inother areas in Japan.

March 12th Decided to send 100 headquarters employees to the affectedarea.
March 13th Resumed supply of merchandise to the Tohoku region.
Started securing fuel for the affected area from the offices inother areas in Japan.
Started delivery of relief goods.
Started accepting donations in stores and through Ponta
points.
Implemented switching off of store front signs, etc. all day torespond to electricity shortage.

Major Events in Japan
March 11th
●14:46A magnitude-9.0 earthquake occurred off the coast of Sanriku, Japan. The
earthquake registered 7 on the Japanese scale in Kurihara City, Miyagi
Prefecture.

●14:49The Japan Meteorological Agency issued a warning of a massive tsunami to
Iwate, Miyagi, Fukushima, Aomori, Ibaraki, Chiba, and other areas along the
Pacific coast of Japan.

●14:52The Governor of Iwate Prefecture requested the dispatch of the Self-Defense
Force of the Ministry of Defense.

●15:14The Government set up disaster headquarters.

●15:18The largest tsunami ever recorded was observed in Ofunato City, Iwate
Prefecture.

●19:03A state of emergency was declared at the Tokyo Electric Power Company
Fukushima Daiichi Nuclear Power Plant (hereinafter referred to as Fukushima
Nuclear Plant).

●21:23

The Government asked the residents within a 3-kilometer radius of Fukushima
Nuclear Plant to evacuate and those within a 3- to 10-kilometer radius to stayinside their homes.

March 12th
●3:59
A magnitude-6.7 earthquake hit northern Nagano Prefecture. The earthquake
registered 6-upper on the Japanese scale in Sakaemura, Nagano Prefecture.

●10:17At the Fukushima Nuclear Plant, it was decided to release steam out of
Reactor No.1.

●15:36

A hydrogen explosion occurred at the Fukushima Nuclear Plant Reactor No. 1.

March 14th
●5:36
Planned blackouts started in the Tokyo Metropolitan area and services werereduced or suspended on many train lines in the area.

06
Corporate Citizenship Report●11:01

A hydrogen explosion occurred at the Fukushima Nuclear Plant Reactor No.3

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSONCorporate Citizenship Report- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group Right After the Earthquake Disasterday of the earthquake, the “Disaster Headquarters” was set up in the head office four minutes after
March 11th Onthe theoccurrenceof the earthquake to confirm the safety of those in the affected area. Moreover, a policy wasdeveloped to supply merchandise to the stores in East Japan from the plants in other areas in Japan.

Launch of the “Disaster Headquarters” and Merchandise Supply Policy
At 14:46 of March 11th, the massive earthquake occurred. After four minutes, the “Disaster Headquarters” was set
up in the head office to confirm the safety of employees, franchise owners, store managers, crew members, andothers. But we could not obtain information on the area hit by
the quake, because communication with the Tohoku Office wascut off.
On the other hand, a policy was developed to supply
merchandise to the stores in the Tohoku region from the plants inother areas in Japan, to prepare relief goods for the affected area.

Safety of the LAWSON Family and the State of
the Stores, Plants, and Distribution Centers▲Damaged store▲Meeting at the Disaster Headquarters

Of the 911 stores located in the six prefectures of Tohoku and in Ibaraki
Prefecture before the earthquake, only 60% were able to continue
operation because of the damage to the building, power failure, water
failure, stoppage of supply of merchandise, etc. Moreover, 20 stores
were forced to close, as they were either washed away or completely
destroyed by the tsunami. Furthermore, merchandise-manufacturing
plants and distribution centers in the Tohoku and Kanto regions weredamaged by the March 11th earthquake, which made it impossible tosupply sufficient merchandise to stores.

07

Value of the Existence of the LAWSON Group Revealed by the Earthquake

Operating stores (as of March 13th)
Aomori Prefecture
Akita Prefecture
Iwate Prefecture
Yamagata Prefecture
Miyagi Prefecture
Fukushima Prefecture
Ibaraki Prefecture

Total

Number of stores

Open

170
154
161
61
164
96
105
911

165
152
1
39
46
45
76
524

Operating stores (as of April 14th)

Temporarily closed Number of stores

5
2
160
22
118
51
29
387

169
154
149
61
155
95
105
888

Open

Temporarily closed

168
154
140
61
144
82
104
853

1
0
9
0
11
13
1
35

* The stores located in Fukushima Prefecture that are temporarily closed include eight stores
located within a 30-kilometer radius of the Fukushima Daiichi Nuclear Power Plant as storestemporarily closed due to the evacuation order.

There are franchise owners, their family members, and co-workers who were victims of
the earthquake. Three owners, four store managers, and six crew members have been
killed and there are still some who are missing.

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

08
Corporate Citizenship Report

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group Right After the Earthquake Disasterhead office decided to send 100 headquarters employees to the affected area toMarch 12th The
grasp the state of the stores and provide support for store operation. Ahead of theother members, seven employees left the head office at 17:00 on the 12th.

Dispatch of 100 Employees to the Affected Area
Crisis-response meetings were held three times daily at the head office. The attendees shared information on the safety offranchise owners, store managers, and store crews as well as on store buildings, merchandise, and fuel. After discussions
on countermeasures, it was decided to send about 100 headquarters employees to the affected area as support personnel
to grasp the state of the stores and provide support for store operation. Ahead of the other members, seven employees left
the head office at 17:00 on the 12th. Then, the other members from the head office visited the site in several groups.

Supply of Merchandise to the Stores in the
Affected Area and the Kanto Region
On the 12th, an evacuation instruction was issued for the area within a 10-kilometerradius of the Tokyo Electric Power Company Fukushima Daiichi Nuclear Power
Plant, then the same instruction for the area within a 20-kilometer radius, followedby another instruction for residents living within a 30-kilometer radius to stay insidetheir homes, which forced some of the stores in the▲Headquarters employees
Iwaki/Soma area to close temporarily.
providing help
The number of stores that can open
increased in other disaster-stricken areas, as the confusion subsided. The amount ofavailable merchandise, however, was small. Repeatedly, stores opened when merchandise
was delivered and closed when merchandise was sold out. A shortage of merchandiseof ready-made meal was seen in the stores in the Kanto region as well, because twocompanies that manufacture boxed lunches, rice balls, and readymade noodles wereaffected by the disaster. Fear of such a shortage of products prompted customers to bulk
buy, which caused many daily-use products and processed food to go out of stock. Many
store
shelves▲Emptystore shelves remained empty for some time.

VOICE

From the Frontline: Franchise Owner

LAWSON Watari
Yamamoto(Miyagi Prefecture)
Owner

Mr. Muneyuki Yusa
“I opened the store immediately
after the earthquake. Shopping
customers were very thankful,saying, ‘Thank you for keeping
your store open. Thank you.
Thank you very much.’ I told
my wife, ‘This is what businessis about.’”
LAWSON
Iwamoto-cho
3-chome(Tokyo)Owner

Mr. Michio Kojima“All the members of my store madesure to courteously serve eachcustomer at the cash register andsay to the customer, ‘Please takecare,’ as he/she leaves the store.
This short sentence seemed to calm
down customers to some degree.
Many looked back and said, ‘Thankyou. The same to you.’”Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group Right After the Earthquake DisasterWe resumed supplying merchandise to respective prefectures on March 13 , asMarch 13th merchandise
production plants resumed operation.
th

03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

09
Corporate Citizenship Report

Resumption of the Supply of Merchandise to the Tohoku Region
Thanks to the hard efforts of the staff of merchandise
manufacturers that produce boxed lunches, riceballs, bread products, etc., plants successfully
resumed operation on the 13th. The top priority wasplaced on the supply of merchandise to the Tohoku
region.
The delivery of bread products resumed on▲Store staff selling merchandise
the 13th and rice balls on the 14th to some of thetemporarily in front of the store building
stores. The delivery of boxed lunches resumedon the 26th and sandwiches on the 27th in all theprefectures in Tohoku. But delivery was only once
daily. Besides, customers wanted to buy a variety of
products. So the merchandise shortage remained
for some time. As for processed food and daily-use
products, delivery was made each day from Kanto▲Customers in line waiting for theto Fukushima, Miyagi, and Yamagata Prefectures.
store to open
In this difficult situation, stores in the Tohoku region
tried to keep operating to the extent possible, even though they themselves wereaffected by the disaster.

VOICE

From the Frontline: Employee

Merchandise& Logistics
Division
Logistics
Department

Makoto Tomioka“I made arrangements for the delivery
vehicles to carry relief goods to the Tohoku
region, after the goods were transported
from Komaki Base to Fukushima Airport
on a Self-Defense Force transport aircrafton March 18th. It was a demanding job
on such short notice, but when I saw thescene of transportation of relief goods on
TV, I felt a sense of achievement, thinking
that I helped realize this operation.”

Nobuhiro Tomonaga,
Kanto Merchandise Department

Yohei Tsutsumi,

Kanto Merchandise Department“As all the staff in charge of management
and merchandise gathered together on
the branch office floor, we knew what theperson next to us was doing, which helped
various departments work cooperatively
together in such an extreme situation.
I think the experience helped make theorganization better and stronger.”Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group Right After the Earthquake Disasterdelivered relief goods to the disaster headquarters in each prefecture,
March 13th We
starting on March 13th

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community

To address the fuel shortage, we worked to secure fuel.
Procurement of FuelIn the affected area, a shortage occurred concerning diesel oil for vehicles to deliver merchandise, heavy
oil for manufacturing products in plants, and gasoline for company cars for use by SVs (supervisors:store management instructors) and for the cars of franchise owners and plant workers going to work.
In order to resolve the shortage of fuel, we tried to secure it for the affected area, collecting gasoline
from the offices throughout Japan. A franchise owner who operates a gas station in Kyoto personallydrove the tank lorry he owns for more than 1,000 kilometers each way to deliver fuel to the affectedarea.

Motivating People
About LAWSONMarch 13th
10,944 bottles of mineralwater (2 liters each);
10,752 cup noodles;
16,000 pairs ofchopsticks/plastic bags▼
Miyagi Prefecture

10
Corporate Citizenship Report▲Tank lorry carrying gasoline from
Kyoto to the affected area

Delivery of Relief Goods
The LAWSON Group delivered relief goods to the disaster headquarters ofrespective local governments to support the affected area.
March 14th
March 15th
March 18th
18,550 rice balls; 24,000
25,000 rice balls; 40,000 rice balls 2,000
1,450
packages of 10,000
10,0008,000 packages packages ofrice balls
bread
bread
packages of
packages ofof bread
▼
▼
▼
bread
bread
Aomori▼
Fukushima
Iwate
Prefecture
Miyagi▼▼Prefecture
Prefecture
prefecture
Ibaraki
Fukushima
Prefecture
Prefecture

April 8th
1,490
emergency andother meal packs▼
Ishinomaki City,
MiyagiPrefecture

April -20th 22nd
School lunch replacement meals(boxed lunches, etc.)

3,459 meals per day forthree days▼

Soma City, Fukushima
Prefecture

Provided School Lunch Replacement Meals in Soma CityLAWSON provided a total of 3,459 students, school children, and kindergarten children of Soma City, Fukushima Prefecture, with school lunch
replacement meals for three days, starting from April 20th, as the school lunch facilities in the area were damaged by the disaster. Different
menus were served each day, including rice balls, boxed lunches, bread snacks, baked goods, ready-made dishes, milk, fruit, and desserts.

▲Thank you letters from elementaryand junior high school students in
Soma City, Fukushima Prefecture.

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

11
Corporate Citizenship Report

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group Right After the Earthquake Disaster
LAWSON Group jointly started a fund-raising campaign titled the “GreatMarch 13th The
East Japan Earthquake Relief Fund.” Moreover, electricity-saving measures havebeen taken in stores.

Acceptance of Donations in Stores and with Ponta Points Started
LAWSON started preparing for fund raising right after the earthquake.
Notices and announcements to stores nationwide were developed andfund raising was started in the LAWSON stores as well
as stores of the Group companies, including Ninetynine Plus stores, LAWSON Okinawa, and HMV Japanon March 13th. The funds were raised from customers
all over Japan, including donations with points by the
Ponta card and HMV membership cards, between
March 13th and April 30th amounted to ¥1,038,101,304.
The money will be used to provide support to disaster▲Donation box
victims through the Japanese Red Cross Society.

Total amount of funds raised by the LAWSON Group: ¥1,038,101,304
Donations accepted in: Amount of funds raised (Yen) Number of stores (as of April 30th, 2011)
LAWSON*1

928,046,591

8,925

Ninety-nine Plus

52,186,779

1,060(*2)24,908,428

31

32,959,506―

HMV Japan
Donation with Ponta points*1 Includes LAWSON Okinawa*2 (Breakdown)
Storefront donations: ¥1,146,684 Point donations: ¥1,450,956
Donations of the amount equivalent to 5% of sales via HMV ONLINE and HMV MOBILE: ¥22,310,788

Switching off of Store Front Signs throughout the Day Nationwide
In order to respond to the electricity shortage due to the Tokyo Electric Power Company
Fukushima Daiichi Nuclear Power Plant disaster, etc. all the LAWSON stores except thoselocated in the Tohoku region and Ibaraki Prefecture implemented measures for saving electricity,
starting from the evening of March 13th. Store front signs were switched off
during the nighttime, and more than 50% of the in-store lighting and heating was
switched off during daytime. (In Hokkaido, heaters were kept on.)Planned blackouts were implemented in some of the areas where electricity
is supplied by Tokyo Electric Power Company, starting from March 14th. During▲Store, saving
the blackouts, the stores in those areas opened during the daytime and closed
electricity
after sunset from the viewpoint of crime prevention.

<Tochimaru Fund Raising> (May 1-May 31)
Total amount of funds raised: ¥1,340,218
Participating stores: All the LAWSON Stores in Tochigi
Prefecture (107 stores as of May
31st, 2011)
Funds delivered to: Tochigi Prefecture<Fund raising for the “Sakaemura Earthquake”
in northern Nagano Prefecture>(5/1-5/31)
Total amount of funds raised: ¥1,964,844
Participating stores: All the LAWSON Stores in
Nagano Prefecture (131 storesas of May 31st, 2011)
Funds delivered to: Sakaemura Village, Nagano Prefecture▼Office, saving electricity

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet

Activities from the Occurrence of the Earthquake to one Month after and the Launch of the “Cheer up, Japan!” Project
Responses of the LAWSON GroupthApril 14Founded the “Support Dreams Fund.”April 21st

The first temporary store opened in Rikuzentakata City in Iwate Prefecture.
Started the operation of “Mobile LAWSON-Go,” a mobile vending vehicle, in the affected area.
Started delivering carnation flowers for Mother's Day to evacuation centers.

May 6

th

May 15th

The second temporary store opened in Minamisanriku-cho, Miyagi Prefecture.

May 18

Part of the proceeds from sales of rice balls in all the stores belonging to the Kanto Office were donated to the “Support Dreams Fund.”th

Enriching the Community

Jointly held a concert to support the affected area.

Motivating People

June 5th-

Sunflower and snapdragon seeds were handed out in stores.

About LAWSON

June 7th

Part of the proceeds from sales of rice balls in all the stores belonging to the Tohoku Office were donated to the “Support Dreams Fund.”July 1st

Started taking electricity-saving measures in the stores located in the areas serviced by Tokyo/Tohoku Electric Power Company.

July 7th-Three temporary stores opened in Yamada-machi and Otsuchi-cho, Iwate Prefecture (7th, 19th, and 21st).

On April 14th, about a month after the quake, the LAWSON Groupdecided to start the “Cheer up, Japan!” Project with collective efforts,
hoping for the recovery of the Japanese economy.

Corporate Citizenship Report- As an Entity that Supports the Lifeline -“Cheer up, Japan!” Project – Activities for Recovery

May 21st

12

Value of the Existence of the LAWSON Group Revealed by the Earthquake

The “Cheer up, Japan!” Project Started.
Lawson started the “Cheer-up, Japan!” Project after reviewing what it isthat only a convenience store, which is closely connected with daily life,
can do. Through the project, the LAWSON Group carries out activities thatwill help revitalize the Japanese economy, including the improvement oflocal infrastructure in the affected area, provision of support for economic
revitalization, and provision of assistance for students to continue their study.

Major Events in Society
April 5
Tokyo Electric Power Company Fukushima Daiichi Nuclear Power
Plant (hereinafter referred to as the Fukushima Nuclear Plant) started
releasing into the sea low-level radioactive water that contains some
100 times the legal limit of radiation.
thApril 8thThe “Committee for Determining the Percentages of Allocationof Donations” determined the standards for the first allocation of
donations to the 15 affected prefectures.
April 12th
The degree of seriousness of the Fukushima Nuclear Plant disasterwas raised to Level 7, the most serious level on the international scale.
April 22nd
The area within a 20-kilometer radius from the Fukushima Nuclear
Plant was set as the “evacuation zone,” and entering the zone wasbasically prohibited.
Moreover, “emergency evacuation preparation zones” and “planned
evacuation zones” were set.
May 6thPrime Minister Kan ordered Chubu Electric Power Company to stop
Hamaoka Nuclear Power Plant, which was in operation at that time.
May 13th
Tokyo Electric Power Company announced the meltdown in Reactor
No. 1 at the Fukushima Nuclear Plant.
The Government announced a 2011 summer energy-saving target of
15% for the areas supplied by Tokyo/Tohoku Electric Power Company.
June 5th
Plutonium was detected outside the premises of the Fukushima
Nuclear Plant.
July 1st
Restriction on the use of electricity came into effect under Article 27 of
the Electricity Business Act.

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON▼“All Rice Balls ¥20 Off”
Campaign

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -“Cheer up, Japan!” Project – Activities for Recovery

April 14th

LAWSON set up the “Support Dreams Fund,” a scholarship program, forstudents who have worries about the affordability of university education, etc.
due to the effects of the recent disaster.

The “Support Dreams Fund” has been set up.
We need young people’s power to recover from the disaster. Therefore,
the LAWSON Group has set up a scholarship program called the “Support
Dreams Fund,” which will help high school students, specialized vocational
high school students, etc. affected by the Great East Japan Earthquake tostay at school/enroll at university, etc.
The “Support Dreams Fund” will be operated with contributions from LAWSON, donations from Group
executives, franchise owners, employees, store managers, and store crews, donations made in stores andthrough Ponta points, and donations from business partners. In cooperation with education organizations,NPOs, etc., the Fund will provide ¥30,000 a month per student as scholarship money for a maximumof seven years during the time scholarship students study at high school, university, etc. Moreover,scholarship students will be referred to LAWSON Group stores for part-time jobs based on request.
Click here for details.
Japanese only

“Support Dreams Fund” special website

13
Corporate Citizenship Report

Donation
accepted byAmount of donation

LAWSON*¥140,876,820

Ninety-ninePlus¥18,438,141

HMV Japan¥139,673

Donation from the sales ofdonation-included merchandise
Ponta point
donation

Part of the Proceeds from the Sales of
Rice Balls Went into the Fund
A campaign to discount the price of all types of rice balls by¥20 was undertaken in 2,592 stores that belong to the Kanto
Office (between May 18th and 21st; May 25th and 28th) and in
769 stores that belong to the Tohoku Office (between June
7th and 13th). From the sales during the campaign, ¥10 per
rice ball sold was donated to the “Support Dreams Fund.”Accumulated Total of the Donations to
the “Support Dreams Fund”
As of June 30, 2011: ¥214,656,982¥54,466,642* LAWSON Okinawa included▲Donation box¥735,706

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON▼Minamisanriku M’s store
and “Mobile LAWSON-Go”

14
Corporate Citizenship Report

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -“Cheer up, Japan!” Project – Activities for Recovery

April 21st

LAWSON working with full efforts for the recovery of the affected area opened temporary store No.1 Opened in Rikuzentakata
City in Iwate Prefecture on April 21st. Moreover, temporary stores were opened in Minamisanriku-cho in Miyagi, and in
Yamada-machi and Otsuchi-cho in Iwate. Currently, a total of five temporary stores are operating (as of August 31st, 2011).

Temporary Store No.1 opened in Rikuzentakata City, Iwate Prefecture.
There were six LAWSON stores in Rikuzentakata City in Iwate Prefecture before
the disaster, but all of them were washed away or completely destroyed by thetsunami. The “Rikuzentakata Naruishi store” opened as the first temporary store
in the city on April 21st. On the first day of the store’s operation, vegetables,
snacks, roll cakes, soft drinks, and daily necessities were sold under a tent set
up outside the store. Operation in the store started on the 22nd.
▲Rikuzentakata Naruishi store,
the first temporary store
On May 15th, “Minamisanriku M’s store” opened as the second temporary
store by refurbishing the warehouse of M’s Shizugawa Distribution
Center in Minamisanriku-cho in Miyagi Prefecture and in July,
two stores (Yamada-machi Nagasaki store from July 7th and
Yamada-machi Osawa Store from July 21st) opened in Yamadamachi, Iwate Prefecture, and one store (Otsuchi-cho Kirikiri store
from July 19th) opened in Otsuchi-cho in the same prefecture as
temporary stores.
▲The first day of operation of the
Rikuzentakata Naruishi store

Started Operation on a Mobile Vending Vehicle
LAWSON also operated in the affected area, using a mobile vending vehicle called“Mobile LAWSON-Go.” The vehicle had been used for on-site sales in the Kinki region.
It is equipped with a storage cabinet for boxed lunches, rice balls, and sandwiches, arefrigerator display case for soft drinks, deep-frying equipment, and a showcase.

VOICE From the Frontline: Store Manager
Mr. Hiroshi
Kinno

Manager,
Rikuzentakata
Naruishi Store“I am so excited to be able towork. To be able to say to acustomer, ‘Welcome to ourstore’ and the fact that I havea job make me so happy.”

Mr.
Kazuyuki
SatoManager,
Rikuzentakata
Naruishi Store“Customers had been saying tome, ‘When are you going to open
the LAWSON store? Please open
it immediately!’ It was after about
50 days that I was back to work
to serve customers and I feel that
there is a blank that needs to be
filled in. I will motivate myself toencourage customers.”

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

15
Corporate Citizenship Report

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -“Cheer up, Japan!” Project – Activities for Recovery

May 6thWe provided a service to deliver carnation flowers directly to mothers staying in evacuation centers.
Moreover, we are working to help revitalize the economy by selling food products and agricultural
products produced in the Tohoku region and Ibaraki Prefecture and by providing related services.

Delivery of Carnation Flowers to Evacuation Centerson Mother’s Day

We provided a service to deliver carnation flowers directly to

Support for Disaster Prevention
Forests in the Affected Area
with the “LAWSON Green Fund”

mothers staying in evacuation centers on May 6th and after (fororders received between April 25th and May 1st).

▲Carnation flowers

Support for Economic Revitalization of the Affected Area
We sell food products, agricultural products, sake, and otheralcoholic drinks produced in the Tohoku region and Ibaraki
Prefecture as products “MADE in Tohoku” and “MADE in
Ibaraki” in LAWSON stores and the Lawson Online Shopping
website. On May 13th, we handed out for free 10,000 pieces
of “Nanbu senbei (rice cracker)” produced in Tohoku, in thestore opened on the day, commemorating the establishmentof 10,000 stores in Japan.

The “LAWSON Green Fund” supports
activities for developing disasterprevention forests, etc. and greening,
etc. of the area surrounding residences
and schools to serve as a support forthe community conducted by local
governments, etc. for the recovery andreconstruction of the areas affected by
the Great East Japan Earthquake.

▲Zundamochi, one of thespecialty products of the
Tohoku region

Handed out Sunflower and Snapdragon Seeds
Taking advantage of the “LAWSON Green Fund,” we handed out sunflower
and snapdragon seeds in our wish to fill the community with flowers andgreenery to encourage local citizens. We gave away seeds of two different
plants, sunflower and snapdragon, to 1.6 million people in LAWSON stores
all over Japan, starting from June 5th.

▲Flower seeds

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -“Cheer up, Japan!” Project – Activities for Recovery
held a live event jointly with DREAMUSIC Inc. to enliven people affected by the GreatMay 21st LAWSON
East Japan Earthquake in our effort to encourage the affected area and Japan as a whole.

03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSONRevitalization of the Affected Area and Japan as a Whole through Entertainment
We work to encourage the affected area and Japan as a whole for recovery
and economic revitalization through the appeal of entertainment. LAWSON
asks various artists and characters to offer special goods and digitalcontents through LAWSON ENTERMEDIA, INC., and HMV Japan K.K.
in order to donate the proceeds to support recovery from the Great East
Japan Earthquake disaster.
As the first of the series, exchange of “EXILE” special goods with
Ponta points was implemented and all the points used by customers
went to donations. Cooperation will be provided by Tomoyasu Hotei, Kou
Shibasaki, Momoiro Clover Z, and many other artists.

▲Artists performed in the special live event
held jointly with DREAMUSIC Inc.

16
Corporate Citizenship Report▲EXILE

Co-hosting of Concerts to Support the Affected Area
Moreover, through LAWSON ENTERMEDIA, INC., we positively provide
support by organizing and sponsoring concerts and events held for recovery.
We held a live event titled “Cheer up, Japan! DREAMUSIC × LAWSON Special
Live” jointly with DREAMUSIC Inc. which is celebrating the 10th anniversaryof its foundation this year at the Keio University Fujiwara Hiroshi Hall on May
21st, where Yuzo Kayama, Ryoko Moriyama, Ayaka Hirahara, and other artists
performed. High-definition images of the event were relayed live to evacuation
centers, etc. in the affected area via optical fiber cables laid by NTT East
Japan (NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION).

▲Kou Shibasaki

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake- As an Entity that Supports the Lifeline -21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON- As an Entity that Supports the Lifeline -“Cheer up, Japan!” Project – Activities for Recovery

July 1st

03

Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

Value of the Existence of the LAWSON Group Revealed by the Earthquake

In order to address the power shortage this past summer, we started implementing electricitysaving measures, setting a target of a 25% reduction in peak electricity usage year on year in
the LAWSON stores located in the areas serviced by Tokyo/Tohoku Electric Power Company.

Installation of LED Lighting in All the Stores throughout JapanLAWSON started implementing electricity-saving measures, setting a target of a 25% reductionin peak (July-September/9am-8pm) electricity usage year on year in the (3,400) LAWSON
stores located in the areas serviced by Tokyo/Tohoku Electric Power Company in order toaddress the power shortage this past summer.
The items implemented this time were
determined based on knowledge and data ofexperiments obtained concerning stores withenergy-saving features in collaboration with the
University of Tokyo Institute of Industrial Science(Yashiro Laboratory), starting from June 2008.
▲LED lighting for a new store
The percentage of reduction was highly accurate
as it was arrived at based on the results of monitoring eight stores nationwide with different
locations and environments 24 hours a day, 365 days a year, and the plan was highly feasible.
LAWSON decided to install LED lighting in all the stores throughout Japan by the endof fiscal 2011. In addition, by switching off the lighting of freezer and refrigerator cases andraising the preset temperature of air conditioners (+2ºC), we are working to achieve the targetof a 25% reduction.

17
Corporate Citizenship Report

Change in uniform
In order to address the change in the store temperature, the uniforms in the stores
located in the areas serviced by Tokyo/Tohoku Electric Power Company have beenchanged to aprons.

Major Items Implemented in Stores for Saving Electricity• Cleaning various filters once a week
• Switching off lighting in the restroom(outside the cubicles) (when not in use)

• Switching off in-store lighting forthe two rows nearest to the store
entrance (from 9 am to sunset)• Presetting in-store air conditioners
to two degrees centigrade higher• Stopping using the heating function of thecases with cool/warm switching capabilities• Switching off the lighting of thedevices that require cooling• Setting the temperature of the open
cases one degree centigrade higher• Stopping using jet towels▼Aprons

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake03- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -“Cheer up, Japan!” Project – Activities for Recovery
There was confusion concerning delivery of merchandise and others in various sections of the
LAWSON Group companies due to the recent disaster. This page describes major movements
toward recovery in respective companies.

State and Responses of LAWSON Group Companies
Ninety-nine Plus Inc.
On March 14th, soon after the March 11th earthquake, four among the 29 stores, including
LAWSON STORE100 in Miyagi Prefecture, resumed operation. The remaining 25 stores were not ina state where operation was possible. Although a stock of merchandise was kept in the distribution
center, delivery was not possible due to the shortage of workers and fuel. Moreover, most of thestores in the Kanto region ran out of stock, because many customers bulk bought merchandiseout of fear of product shortage. In order to improve the above situation, support teams were sentfrom the headquarters to the Tohoku region to conduct recovery activities.

Motivating People
About LAWSON

18
Corporate Citizenship Report

HMV Japan K.K.
Of the 33 stores nationwide, 21 are located in the Kanto and Tohoku regions. Immediately after theearthquake, about two thirds of the stores stopped operation, but the operation was resumed around
March 30th.
Moreover, from the occurrence of the earthquake until mid April, almost allscheduled new releases were postponed.
LAWSON ENTERMEDIA, INC.
More than 5,000 performances were either cancelled or postponed because of the earthquake
disaster. As a result, we were extremely busy serving customers, gathering information on refunds
and postponements, providing information to customers, arranging ticket delivery, and notifying theprocedures for postponed performances.
When the situation settled down in May, we started providing support for the concerts held
to encourage the affected area and Japan as a whole through the appeal of entertainment.

▲Selling merchandise in front of a
LAWSON STORE100▲Inside a warehouse for shipping
merchandise immediately after theearthquake (HMV Japan K.K.)

Special
FeatureCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
05 Revealed by the Earthquake
03

Value of the Existence of the LAWSON Group Revealed by the Earthquake- As an Entity that Supports the Lifeline -“Cheer up, Japan!” Project – Activities for Recovery
Customer Feedback to LAWSON’s Responses
Concerning the responses to the recent earthquake disaster, we have received many valuable comments andmuch encouragement. Excerpts are shown below:- As an Entity that Supports the Lifeline -Responses Made by the LAWSON Group
Right After the Earthquake Disaster“Cheer up, Japan!”
Project – Activities for Recovery
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

Encouragement● I understand LAWSON stores have been operatingwith reduced lighting to save electricity since theoccurrence of the earthquake. Thank you for youreffort in this time of difficulty.
● I think that the “ties between people”-family
members, friends, colleagues, and others-areimportant. I think a time like this makes me awareof their value. I made a donation, although just asmall amount.
● They stayed in the store for local people for 24hours from the day of the earthquake, providing
what was left in the store and tap water and letting
us use the restroom. The store manager and store
crews did not take any day off and worked for
local citizens, although they have homes of theirown. All the people in the neighborhood are truly
grateful because the tap water and availability of
the restroom really helped us immediately after theearthquake when lifelines were damaged.

19
Corporate Citizenship Report

Comments● Will you please advise all the LAWSON stores in Japan toturn off signs and advertising displays in order to address thepower shortage? Supply of food products is urgently needed,of course, but we also need electricity. In total darkness, you
cannot save a life that can be saved. Please do stop the useof electricity for signs and advertising displays nationwide togive the ray of hope to the affected area.
● I have extra LAWSON points. Can I use these points formaking donations? I think those who do not know what to dowith these points, just like myself, will be happy to be of help.
● I would like you to help the affected area to recover by, forexample, making boxed lunches and rice balls mainly withrice and vegetables produced in the affected area anddonate part of the proceeds from the sales. It is expectedthat the period needed for recovery from the disaster will
be prolonged. I think the provision of sustained support
for recovery is possible if the convenience stores, which
are closely connected with our daily life, keep providing
support for recovery.

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
LAWSON works with people in society to implement initiatives aimed at protecting theenvironment and contributing to society.

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03• Local produce for local and• Food recycling• Uniform recycling
nationwide consumption(into animal feed and compost)• Plant-derived packaging• Used cooking oil recycling

05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON• Reducing plastic shopping bag anddisposable chopstick use• Energy-efficient• LAWSON Green Fund
• Disaster relief funds• CO2 Offset program• Organ donor cards• Ponta loyalty program

equipment• Accessibility

Environment andSocial Contribution course• High-speed recharger• LED use forshop signs
and in-store
lighting• Electric vehicles

20
Corporate Citizenship Report• Neighborhood cleanup

activities• Multi-drop deliveries• Eco tires

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

LAWSON's Environmental Management
The LAWSON Group Environmental Policy

03

Our Environmental Policy constitutes the basis and driving force for our environmental

05

protection activities. By applying this Environmental Policy to our business activities,

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON

we seek to help leave the Earth in a healthy state for future generations.

The LAWSON Group Environmental Policy
Basic Commitment

The LAWSON Group is committed to leaving a rich world for future generations. We will consider
the environment in every aspect of our business activities and strive to achieve sustainable
development and coexistence with local communities.

Policies
1. Helping build a low-carbon society

4. Continuous improvements

To help combat global warming, we will work in our business activities
to conserve energy and resources, and to reduce waste.

We will strive to preserve the environment by utilizing our environmental
management systems to make continuous improvements, which will bemeasured against objectives and targets.

2. Considerations in the development of products and services
We will give proper consideration to the effect on the natural environment
and local communities at every stage in the cycle of products and services,from procurement of raw materials, through to sales and disposal.

5. Observing laws and regulations

3. Active participation in social contribution activities

6. Promotion of communication

We wil actively participate in social contribution activities, getting involved as a member of local
communities in efforts to promote greenery and beautification of local areas, and other initiatives.

We will foster greater awareness about environmental preservation bypromoting education, and will also promote communication with stakeholders.

We will observe laws and internal rules relating to environmental
preservation activities.

June 201021
Corporate Citizenship Report

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSONLAWSON's Environmental Management
Towards a Low Carbon Society
LAWSON is taking two key approaches to environmental
management. One of those approaches is the setting
and achievement of voluntary targets for reducing CO2
emissions from our business activities. The other is theprovision of services that will help our customers to
reduce CO2 emissions. Through these two approaches,
we are working as one with our customers to help createa low carbon society.
Electricity consumption by our stores accounts
for 87.0% of our total annual CO2 emissions of about
710,000 t-CO2.The voluntary target was to reduce CO2
emissions by 10 percent per store over fiscal 2006 levels
by fiscal 2012 based on electricity consumption. This
amounts to a yearly reduction of about 60,000 tons inemissions compared with fiscal 2006.

●LAWSON's Environmental Management

Creating a low
carbon society

Reducing our own
CO2 emissions●FY2010 CO2 Emission Breakdown

Gasoline(company
vehicles)Corporate Citizenship Report

Reaching the target

22

Utilize the environmental management
system to monitor and drive progress.
Act

Plan
ISO14001
environmental
management system

CheckNatural gas(delivery
trucks)Diesel oil(delivery
trucks)

0.1%

9.4%

●CO2 Emissions Voluntary Reduction Target

Reduce CO2 emissions
by 10 percent per store
over fiscal 2006 levels
by fiscal 2012 based onelectricity consumption.

Providing customers with
opportunities to protect
the environment throughshopping and everyday
life

Deploying energy-efficientequipment andother measures

0.8%

By FY2012...

Workingwith customers
for the environment

Do

Plastic andother waste(incineration)

Total

712,895
t-CO2

Electricity*

87.0%

Water

2 .5 %

0.2%

Note: CO2 emissions from electricity consumption were calculated based on
fiscal 2009's emission coefficient of 3.7 t-CO2/10,000 kWh.

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

LAWSON's Environmental Management
ISO14001

03

In order to promote environment-friendly business activities, we use

by setting their own targets for energy saving and other environmental

05

an ISO14001 environmental management system to monitor progress

objectives. In addition to annual in-house environmental audits, weand implement a Plan-Do-Check-Act (PDCA) cycle. Company

use the auditing services of the Japan Quality Assurance Organization

sections and group companies strive to reduce environmental impacts

to monitor the progress status of our initiatives.

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community●Organization Chart of Environmental Management System (as of Sep 1, 2011)

ISO14001 Coverage

Scope of the Influence

Top Management

Motivating People

Environmental Management Representative
Environment Subcommittee

Compliance and Risk
Control Office

Quality Control
Office

FC/General
Affairs Office

IT Office

CVS Group
Store Planning Department

MD Promotion
Division

BPR Promotion
OfficeBusiness
Management OfficeFinance andAccounting Office

Corporate
Planning Office

Human Resources
OfficeMarketing OfficeInternal Audit
OfficeCorporate
Communications Office

New BusinessInitiative DivisionInternational GroupCSR Promotion Office

OS/CS Office

Regional Offices
Support Division

Entertainment &e-Commerce Group

Advertising and Sales Promotion Planning Department

Merchandise Strategy Department

Merchandizing &Logistics Division

Fast Food
Division

Offices and Branches Nationwide

Corporate
Department

Guidance/
AssistanceNatural Healthcare
DivisionFranchise Stores (franchise owners, store managers, store crews)

About LAWSONLAWSON Okinawa, Inc.

23
Corporate Citizenship Report●Consolidated subsidiaries (Outside the scope of the ISO)
Ninety-nine Plus Inc.
LAWSON ATM Networks, Inc.

Collaboration/Cooperation
LAWSON HMV Entertainment INC.(LAWSON ENTERMEDIA, INC. and HMV Japan K.K. were merged in September 1, 2011.)
Cross Ocean Media, Inc.
CHONGQING LAWSON CO., LTD.
BestPractice Inc.
LAWSON Toyama, Inc.

*LAWSON Toyama is scheduled to be covered by the ISO, starting from fiscal 2012.

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSONLAWSON's Environmental Management
Environmental Education
The LAWSON Group, in its effort to enhance the awareness ofenvironmental conservation activities, educates its employees,
franchise owners, store managers, and store crews. For theheadquarters employees, training is given to new employees andnewly-appointed Merchandise Developers, or Assistant Merchandise
Developers (AMDs). Moreover, general environmental training via
e-learning is given annually to all the employees.
The Environment Subcommittee held once every three months
is participated by environment promotion leaders representing
respective sections to confirm the state of progress towards theenvironmental targets and share the knowledge of the environment.
Environmental education is given to franchise owners at the timeof store opening. We make efforts for their deeper understandingof related laws and regulations and LAWSON’s environmental
conservation and social contribution activities through “Pal,” thecommunication magazine published for franchise stores, and “Letterfrom the Headquarters,” sent as required. Other than the above,training is regularly provided to Group companies.

▲New employee training◀“Pal,” thecommunication
magazine for
franchise stores

24
Corporate Citizenship Report

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

LAWSON Environmental Activities Report
Environmental Activities: Targets and Results *1 Achievement Levels: Quantitative assessment: 100%:, 70% or more: △, Less than 70%: ×Qualitative assessment: Implementation completed:, Implementation in progress: △, Not implemented: ×

03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

FY2010 Environmental Activities Results*2
Item

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON*2 Includes area franchise stores in Japan. (Except food recycling ratio, etc.)

Targets

Achievement status

Implement energy conservation measures at 100% of new stores.
(1) LED lighting or automated lighting adjustment systems(2) Combined refrigeration and air conditioning systems(3) Energy efficient signs (4) Toilet sensors(1) LED lighting or automated lighting adjustment systems (100% deployment)(2) Combined refrigeration and air conditioning systems (100% deployment)(3) Energy efficient signs (100% deployment)(4) Toilet sensors (100% deployment)

Implement energy conservation measures at existing stores.
(1) Replace freezers.
(2) Replace air conditioners.
(3) Install condensation prevention heater control units.

(1) Replaced freezers. (103.4% deployment)(2) Replaced air conditioners. (107.9% deployment)(3) Installed condensation prevention heater control units. (100.7% deployment)

Achievement Levels*1● Reduced per store CO 2 emissions by 16.9%
R educe CO2 emissions per store by 15% compared with FY2007 bycompared with FY2007 to 7,550 kg-CO2.
promoting eco-driving and introducing eco tires.
●Target number of introducing eco tires: 363 Achievement: 399

Saving energy [Delivery trucks][Company cars] Reduce CO2 emissions(1) Improve company car fuel efficiency by 3% compared with FY2009 by promoting eco-driving and safe driving.
(2) Introduce 30 electric vehicles. (70 total)(1) Improved company car fuel efficiency by 0.3% comparedwith FY2009.
(2) Introduced 21 electric vehicles (61 total) 87.1% of the target.

△

Promote companywide mitigation of global warming(1)Implemented database compilation, grouping, and others.
(1) Compile CO2 emissions database. (2) Create energy efficient stores. (2)Controlled and examined additional measures. Designed and examined standardization and specifications.

△

FY2011 Environmental Targets
Item

Targets
Implement energy conservation measures at 100% of new stores.
(1) LED lighting or automated lighting adjustment systems (2) Combined refrigeration and air conditioning systems (3) Energy efficient signs (4) Toilet sensors

Saving energy

Implement energy conservation measures at existing stores.
(1)Replace freezers. (2) Replace air conditioners. (3) Install condensation prevention heater control units. (4) Introduce LED lighting.
【Delivery trucks】CO2 emissions per store: Achieve18% reduction compared with fiscal 2007; 7,450kg-CO2/store.
【Company cars】Improve company car fuel efficiency by 2% compared with fiscal 2010 through the promotion of eco & safe driving.

25
Corporate Citizenship Report

Promote companywide mitigation of global warming. Build energy efficient stores.

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

LAWSON Environmental Activities Report
Environmental Activities: Targets and Results *1 Achievement Levels: Quantitative assessment: 100%:, 70% or more: △, Less than 70%: ×Qualitative assessment: Implementation completed:, Implementation in progress: △, Not implemented: ×

03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

FY2010 Environmental Activities Results*2
Item

Enriching the Community

About LAWSON

Targets

Achievement status

Reduce plastic shopping bag use.
●Shopping bag handout rate per store: 76.0%(1) Reduce by asking customers if they want shopping bags and by extending the point system.
(Weight of shopping bags used per store reduced by(2) Promote Bring Your Own Bag program.
25.1% compared with FY2000.)
Reduce shopping bag handout rate per store by ±0% compared with FY2009. (74.3%)● Total Number of "Bring Your Own" Bag Distribution:(Reduce the weight of shopping bags used per store by 35% compared with FY2000.)
2,600,000

Caring for Our Planet

Motivating People*2 Includes area franchise stores in Japan. (Except food recycling ratio, etc.)

Savingresources

Achievement Levels*1

×(1)Completed the reduction of the weight and thickness of the packaging of cooked rice,(1) Reduce packaging weight.
delicatessen food, and bread snacks, and that of the thickness of plastic shopping bags.
(2) Reduce CO2 emissions by using non-petroleum packaging.
(2)Continuing the use of polylactic acid (PLA) containers.
Reduce CO2 emissions from the incineration of containers and packaging
Reduced CO2 emissions from the incineration of containers
by 8% compared with FY2006
and packaging by 24.8% compared with fiscal 2006.
Reduce paper consumption by using computer systems for the distribution Completed making the materials to stores electronicallyof materials to stores. (3 million sheets per year)
available as scheduled.
[Advertising display] (1) Develop materials based on advertising display standards.
(2) Check disposal volumes and comply with disposal laws.

(1) Developed materials based on advertising display standards.
(2) Check disposal volumes and comply with disposal laws.

FY2011 Environmental Targets
Item

Targets
Reduce plastic shopping bag and disposable chopstick use.
(1)Expand the areas where points are awarded for saying no to plastic shopping bags. (2) Promote increased use of “Bring Your Own” bags and “Bring Your Own” chopsticks : 50,000 convenience store
eco bags/300 pairs of “Bring Your Own” chopsticks ; Weight of plastic shopping bags used per customer 2g (3% reduction in the plastic shopping bag handout rate compared with fiscal 2010=73.0%).

Savingresources(1)Promote lighter weight containers and packaging (2) Promote the reduction of materials used. (3) Reduce CO2 emissions by using non-petroleum
packaging.
Reduce CO2 emissions from the incineration of containers and packaging by 10% compared with FY2006.
[Advertising display] (1) Develop materials based on advertising display standards. (2) Check disposal volumes and comply with disposal laws.
Reduce the amount of use of cooking oil for fast food: 50% reduction in the amount of use in the stores working to achieve this target.

26
Corporate Citizenship Report

Reduce the number of postcards mailed to new members of the Ponta card issued in stores.

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

LAWSON Environmental Activities Report
Environmental Activities: Targets and Results *1 Achievement Levels: Quantitative assessment: 100%:, 70% or more: △, Less than 70%: ×Qualitative assessment: Implementation completed:, Implementation in progress: △, Not implemented: ×03*2 Includes area franchise stores in Japan. (Except food recycling ratio, etc.)*3 Food recycling ratio is 29.7% when not including waste generation reduction

05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON*4 Includes Ninety-nine Plus Inc. (LAWSON STORE100)

FY2010 Environmental Activities Results

*2

Item

Reducing
waste

Targets

Achievement status

Achievement Levels*1(1) Waste oil recycling: 8,361 stores
Increase food recycling ratio.
(2) Recycling into feed and compost: 1,354 stores
Increase food recycling ratio by at least 6 percentage points compared(3) Thermal recycling: 142 storeswith FY2007. (22.5%)
Achieved food recycling ratio of 34.7%.*3

Contributing
to localcommunities

LAWSON Green Fund
(1) Collect donations at all stores. (2) Promote participation in greening projects.
(3) Promote and educate, and support projects by regional offices.

(1) FY2010 collections: 0.24 billion yen
Total collections to date: 3.26 billion yen*4(2) Greenery projects: 100 per year

Promotion
andeducation

Promote CO2 Offset program
CO2 Offset in FY 2010: 7,000 tons
(1) Promote CO2 Offset program (Use points, Loppi)(2) Continue selling products with attached CO2 emissions credits.

CO2 Offset volume
FY2010 3,389 tons Total 16,228 tons

×

FY2011 Environmental Targets

Item
Reducing
waste

Targets
Achieve food recycling ratio of 30.5% (Increase at least 8 percentage points compared with FY2007)(1) Waste oil recycling: 8,650stores (2) Recycling into feed and compost: 1,500 stores

Contributing to local LAWSON Green Fund
(1)Implement 100 greening projects (2)Promote participation in forest volunteer activities:120% of the results of fiscal 2010. (3) Disseminate/Raise the awareness of the “Lawson Green Fund.”communities
Promotion and education27
Corporate Citizenship Report

Promote CO2 Offset program CO2 Offset volume: 5,000 tons

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

LAWSON Environmental Activities Report
Environmental Conservation Costs (Main Investments and Expenses Based on the Environmental Accounting Guidelines of the Ministry of the Environment)
Period: March 1, 2010 - Feb. 28, 2011 Scope: LAWSON headquarters and franchise stores*1

05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet

Categories(1) Business area
costs(1)-I. Global environmental conservation costs Introduction of energy efficient equipment: CO2 Offset program(1)-II. Resource recycling costs(thousands of yen)

Investment

Expenses

4,006,513

147,679 CO2 reduction

04,480,604 Legal compliance(2) Upstream/downstream costs

Costs related to the Container and Packaging
Recycling Law

0459,846 Legal compliance(3) Administration costs

Preparation of environmental reports,
ISO14001 inspections

0

13,853(4) Research & development costs

Energy-efficient store research

09,006 CO2 reduction(5) Community engagement activity costs

Greening activities, Neighborhood cleanup
activities, donations to NPOs

057,2084,006,513

5,168,196

About LAWSON

Total*1 Includes area franchise stores in Japan.

*2 The cost of waste disposal and resource recycling is an estimate calculated based on the figures of a standard store as a sample.

28
Corporate Citizenship Report

Benefits

Waste-related expenses*2

Enriching the Community
Motivating People

Main Activities

Promotion of environmental
activities and education

Biodiversity conservation,
local community beautification

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

LAWSON Environmental Activities Report
LAWSON Materials Flow03

Our store operations consume electricity, gasoline, water and other resources, and generate CO2 emissions

05

and waste products as a result.

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

We strive to monitor and reduce the environmental impacts of our business activities.
Store Operations Materials Flow

Caring for Our Planet

INPUT

Enriching the Community

Electricity
Water
PropaneFuel oilFoods, packaging materials, etc.

Motivating People
About LAWSONElectricity
Gasoline, diesel
oil & natural gas
Packaging materials

OUTPUT
Product manufacturing plant

CO2
Waste products
Wastewater

Joint delivery centers

CO2
Waste products
Delivery

Diesel oil &natural gas●Introduced production management system tocurb generation of waste products, etc.
●Introduced thin‐walled containers and containers madefrom polylactic acid (PLA) to reduce environmental impacts.
●Revised delivery system to reduce number of
average daily delivery trucks per store.
From 16 in FY1989 to 7.29 in FY2010.
●Trucks using eco tires: 1,125 vehicles● Trucks equipped with on‐board operation management system

CO2

Delivery trucks

Customers

CO2
Waste products
WastewaterElectricity
Water
Packaging materials

Company cars

Waste products

29
Corporate Citizenship Report●Recycling costs based on the Containerand Packaging Recycling Law

Electricity
Water
Paper, office supplies, etc.
Gasoline

Headquarters & offices

CO2
Waste products
Wastewater●Introduced energy‐efficient equipment.
LED lighting, Combined refrigeration and air conditioning systems, etc.
●Improved product assortment and promoted food recycling.
Food recycling ratio: 34.7%●Reduced plastic bags and disposable chopsticks.
Plastic bag handout rate of 76.0%
Number of chopsticks used per store reduced to 52,912 pairs●Introduced 61 electric vehicles.
●Switched to hybrid vehicles and vehicles equipped with
automatic idling prevention systems. Approx. 1,350 vehicles●Promoted office lighting switch‐off●Introduced videoconferencing

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

30
Corporate Citizenship Report

Caring for Our Planet

Reducing CO2 Emissions

Reduction of the Environmental Load

Building Energy-Efficient Stores
LAWSON has introduced latest energy conservation systems to the stores to reduce
electricity consumption that accounts for most of its CO2 emissions.

Reduce Store Electricity Consumption By Installing Cutting Edge Energy-saving Technology
Electricity consumption by our stores accounts for 87.0% of our total annual CO 2
emissions of about 710,000 t-CO2.
In order to reduce electricity consumption, we introduce the latest energyefficient equipment to combine refrigeration and air conditioning systems (2,722
stores), LEDs for signage (741 stores) and in-store lighting (718 stores).
We plan to introduce LED in-store lighting to all stores to cope with the electricity
shortage. To further reduce electricity consumption, stores located in areas serviced
by the Tokyo Electric Power Company and Tohoku Electric Power Company plan toreorganize store operations and reduce electricity consumption by 25% comparedwith 2010 during peak hours (9:00-20:00, from July to September).

（t）

70.6

71.4

71.2

69.8

Fiscal 2006 result

70.6t
Fiscal 2010 result●Per-Store CO2 Emissions Based on Electricity Consumption*

80.0
70.0
60.0
50.0
40.0
30.0
20.0
10.0
0

Per-store CO2 emissions basedon electricity consumption

70.4(target) 63.5
(10% reduction from FY2006 levels)

70.4t

80
70
60
50
Fiscal 2012 target
40
30
20
10
0

63.5t

2006

2007

2008

2009

2010

2012

(FY)

*Fiscal 2006's emission coefficient of 3.68 t-CO2/10,000 kWh was used to compare CO2 emissions from electricity consumption.

CONTENTS

Reducing CO2 Emissions

Caring for Our Planet
Reduction of the Environmental Load

Building Energy-Efficient Stores
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

31
Corporate Citizenship Report

The Use of Natural Energy at Environmentally-friendly Pilot StoreWe opened an environmentally-friendly pilot store that is designed toreduce CO2 emissions and other environmental impacts.
In December 2010, we opened the latest pilot store, LAWSON
Kyotanabe Yamatenishi. Inside, all the signage and in-store lighting
is LED, and electricity consumption is reduced thanks to natural
skylights. In addition to a solar power system on the roof that powers
the in-store LED lighting, checkout tills and other equipment, thestore also uses a lithium-ion battery system to store electricity formore efficient use. By studying other measures compared to existing
stores, we anticipate to reduce electricity
consumption by about 20 %. We plan toexpand the number of such pilot stores tofurther study eco-friendly measures.

▲Skylights in LAWSON Kyotanabe Yamatenishi Store, Kyoto Pref.

▲Solar power system of LAWSON Kyotanabe Yamatenishi Store

Joint Research with University of Tokyo on CO2 Reduction
We have been conducting joint research with the Yashiro Lab in the University of Tokyo's
Institute of Industrial Science on reducing store CO2 emissions since June 2008.
Guided by the Yashiro Lab, we identify the state of energy usage best suited
to the environment of each store via an advanced automatic energy monitoring andcontrol system commercialized by Alter Buildings Japan Co.,Ltd. to verify effective CO2
reduction. Based on the above, we implement comprehensive measures, taking into
consideration not only the improvement of store facilities and operations but also theeffects from outside the store building.

▲Advanced automatic energy monitoring and control system

CONTENTS

Caring for Our Planet

Reducing CO2 Emissions

Reduction of the Environmental Load

01

CONTENTS

Improve Logistics Efficiency

02

Corporate Philosophy and Editorial Policy

We work to reduce the environmental load by improving the efficiency of the nationwide
distribution network and introducing eco tires.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste
Helping to Build a Recycling Society

53▶Group Company Environmental Initiatives
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

32
Corporate Citizenship Report

Reduction of Delivery Truck CO2 Emissions■ Implementing Multi-Drop Delivery and Reviewing Delivery Frequency
By using dual partition, dual temperature management trucks that enable thesimultaneous delivery of products with different temperature requirements,
and reworking deliveries of sundries, processed and frozen foods and otherimprovements, we have succeeded in reducing average daily deliveries per store
from 16 in 1989 to 7.29 (excluding newspapers and cigarettes).
■ Introducing Eco Tires and an Operation Management System
As of February 2011, we have fitted eco tires to 1,125 delivery
trucks, and all delivery trucks carrying chilled products* anddaily products are equipped with an operation management
system that monitors vehicle operation to promote efficientdriving and discourage engine idling during deliveries.
*Chilled products are rice, dairy, dessert and other products that
require temperature control.

Delivery truck CO2
emissions per store(compared with fiscal 2007)

Fiscal 2010 target

15.0%
reduction

Fiscal 2010 result

16.9%
reduction▲Delivery truck▶Eco tire■ Promoting Eco-Driving
We curb idling and noise pollution through driver training, and endeavor to raiseawareness of eco-driving by, for example, presenting letters of appreciation tocontractors who promote eco-driving.

Fiscal 2011 target

18.0%
reduction

CONTENTS

Reducing CO2 Emissions

Caring for Our Planet
Reduction of the Environmental Load

Improve Logistics Efficiency
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency

Postal Business Collaboration
Under our comprehensive alliance with Japan Post Holdings Co.,
Ltd., we have been conducting a joint delivery experiment in Kochi
Prefecture since October 2009. We have reduced delivery numbersby transporting LAWSON products and mail, achieving a total
22% reduction in CO2 emissions. In April 2011, we started jointdeliveries between the Kushiro and Kitami areas. We are working
to collectively expand our nationwide logistics network to further
reduce CO2 emissions.

Eco-Friendly Packaging
36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

33
Corporate Citizenship Report▲Japan Post Service Co.,Ltd. delivery truck fitted with a temperature-controlledcontainer to deliver products with different temperature requirements

Deploying EVs as Company Cars
Our store supervisors and store development managers use
about 1,800 vehicles nationwide to cover their rounds. Except
four-wheel-drive vehicles, all company cars (about 1,350 cars)
are hybrid cars fitted with automatic idling prevention (Smart
Stop) systems to reduce CO2 emissions.
In August 2009, we introduced i-MiEV, an electric vehicle
model manufactured by Mitsubishi Motors Corporation, for store
supervisors covering their rounds; mainly in large metropolitan
areas. A total of 61 units were introduced in Tokyo, Kanagawa
and Osaka on or before February 28, 2011.
We have also started equipping the car parks of surrounding storeswith EV battery recharge points to help promote the spread of EVs. (As of
February 28, 2011, we had deployed 6 high-speed rechargers, 2 doublespeed recharge stands, and 54 200V sockets.)▲Some stores arebeing fitted with EV
recharging points◀High-speed recharger

CONTENTS

Caring for Our Planet

Reducing CO2 Emissions

Reduction of the Environmental Load

01

CONTENTS

Eco-Friendly Packaging

02

Corporate Philosophy and Editorial Policy

We also work in various ways to reduce usage of containers of boxed lunches, delicatessen
items and other items and positively use eco-friendly materials.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▼Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47

53▶Boosting Reducing Waste

Reducing the use of Containers and Packaging
With ensuring safety, we promote weight reduction by using foam materials, making
slimmer containers and packaging, and improving their shape to optimize the use of limited
resources. To date, this has resulted in a weight reduction for containers and packaging
of 14.8% compared to fiscal 2006, or a total of about 1,837 tons overall. This means that
we have successfully reduced about 10,299 tons (namely 24.8%) CO2 emissions from theincineration of containers and packaging.

35,00030,00025,000▶Group Company Environmental Initiatives

20,000

Enriching the Community
Motivating People
About LAWSON

34
Corporate Citizenship Report

41,57640,000

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Total weight（t）

15,00010,000CO2 emissions

Weight per container

（ g）

9

39,4338

36,353
5.81

32,022
5.63

5.34

5.08

7

31,277

6

4.95

5
4

10,685

10,197

9,791

8,772

3

8,848

2

5,000
0

1
2006

2007

Fiscal 2009 result

23.0%
reduction●Packaging Weight and CO2 Emissions

45,000CO2 emissions from the incinerationof containers and packaging(compared with fiscal 2006)

2008

2009

2010

(FY)

0

45000
Fiscal 2010 result
40000

24.8%
35000
30000

reduction
25000

20000
Fiscal 2011 target
15000

10.0%
10000
5000

reduction
0
45000
40000

CONTENTS

Reducing CO2 Emissions

Caring for Our Planet
Reduction of the Environmental Load

Eco-Friendly Packaging
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▼Reducing CO2 Emissions
Building Energy-Efficient Stores

36

Using Eco-Friendly Material
We use containers made from eco-friendly polylactic acid (PLA) for certain
salads and desserts. PLA is a biodegradable resin made from corn andother plants. Since the CO2 emissions from its incineration are offset by
the CO2 absorbed when the corn and other materials are grown, PLA use
reduces CO2 emissions over the product lifecycle.
We have also introduced bio-containers made from a mix of

Improve Logistics Efficiency

petroleum- and plant-derived plastics (polyethylene) for Big Nori-ben

Eco-Friendly Packaging(boxed lunch with dried laver) in the Kanto area since June 2011.

▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives▲PLA salad container

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

35
Corporate Citizenship Report▲Big Nori-ben Lunch Box (right) in a bio-container (left)

CONTENTS

Working with customers for the environment

Caring for Our Planet
Reduction of the Environmental Load

01

CONTENTSCO2 Offset Program*

02

Corporate Philosophy and Editorial Policy

LAWSON works with customers to reduce CO2 emissions. In April 2008, we launched our CO2 Offset program as ameans of enabling its customers to participate in environmental protection through their local convenience stores.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

36
Corporate Citizenship Report

LAWSON’s Approach to Reducing CO2 Emissions
Customers can exchange shopping points of Ponta multi-partner loyalty
program (see p.63 for details) for CO2 offsets, or purchase CO2 offsetswith cash using the Loppi multimedia terminals in our stores. Accordingly,
customers themselves can help offset CO2 emissions.
We have also enlisted the cooperation of local authorities andmanufacturers to sell beverages and other items with attached CO 2
offsets. As another initiative, we enable eco-points earned under theJapanese government's Green Household Appliance Promotion Policy
to be exchanged for LAWSON prepaid cards. We allocate 6 yen fromeach card to our CO2 Offset program, and donate the resulting certified
emission reductions (CERs) to the Japanese government's retirement
account.
To further support the efforts of customers to reduce their CO 2
emissions, we have also added a simple household CO 2 emissions
calculation console to our website that anyone can use to check theirhousehold CO2 emissions.
As a result of these initiatives, total offsets purchased as of the end of
February 2011 amounted to 16,228 t-CO2, with cumulative participants
totaling 20.9 million. We will continue with our efforts to draw attention
to CO2 emission reduction and provide customers with opportunities foreasy participation in initiatives that contribute to the health of the Earth.
*CO2 offset is a mechanism for offsetting all or a portion of one’s own CO2 emissions by purchasing CO2
emissions reductions — emission credits — achieved in developing countries and other regions.

▲Georgia Green Planet and Real
Energy by Coca-Cola (Japan)
Co., Ltd.

▲Kin-Mugi (2 sizes) by
Suntory Liquors Limited

CONTENTS

Working with customers for the environment

Caring for Our Planet
Reduction of the Environmental Load

CO2 Offset Program
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities●How Our CO2 Offset Program Works

03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

CO2 Offset program
results

Offset CO2 that ourcustomers couldn't!

Customers

Participate in the CO2
offset program

Fiscal 2009 result

Caring for Our Planet
30▶Reducing CO2 Emissions

CO2 offset
purchase

Building Energy-Efficient Stores
Improve Logistics Efficiency

UN certified
CO2 reduction
projects

Eco-Friendly Packaging
36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste
Helping to Build a Recycling Society

53

CO2 offsets generated by CO2
reduction projects in developing
countries (wind power, biomass
power generation, etc.)

Use of Loppi terminal to apply Exchange of points Purchase of products withfor CO2 offset transfer
for CO2 offsets
attached CO2 offsets

Enriching the Community
Motivating People
About LAWSON

37
Corporate Citizenship Report

Fiscal 2010 result

3,389tTransfer of CO2 offsets
Certificate (or image) sent*
Notification of completion of transfer* No certificates are sent for CO2 offset
products.

To see the link for the latest informationon the CO2 Offset Program.

Helping to reduce
Japan’s CO2 emissions

Ministry of the Environment /Ministry of Economy, Trade and Industry
Japan’s quota account inventory (retirement account)▶Group Company Environmental Initiatives
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

5,647tWebsiteJapanese only

Total

16,228t

CONTENTS

Working with customers for the environment

Caring for Our Planet
Reduction of the Environmental Load

01

CONTENTS“Bring Your Own” Program to Reduce Plastic Shopping Bag Use

02

Corporate Philosophy and Editorial Policy

We implement the “Bring Your Own” Program as an environmental practice adopted bycustomers in their daily lives.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

2.6 Million “Bring Your Own” Bags Distributed!

25

LAWSON Environmental Activities Report

To reduce plastic shopping bag use, LAWSON created its Convenience Store Eco-Bag toCaring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36

best fit the boxed lunches and plastic bottles that are the most frequent items purchased.
To get as many customers as possible to use them, we started handing them out free
at some stores from March 2007. Since then, we have sold them at the register and at
Loppi multimedia terminals. We have also made the bag's specifications publicly available▼Working with customers for the environmentand have called on like-minded companies to make use of them to promote more

CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Businesswidespread use of these bags. In the four years that have passed since we launched the47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society

38
Corporate Citizenship Report

2.01 million
Fiscal 2009●“Bring Your Own” Bag Distribution

2.45 million

Bags distributed at LAWSON stores and by Group companies

1,914,000
687,000

Bags made by cooperating companies and organizations
Total bags distributed

2,601,000

Fiscal 2010

(As of February 28, 2011)

2.6 million

Enriching the Community

About LAWSONFiscal 2008

program, we have distributed 2.6 million bags.

LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Motivating People

Total No. of Distributed“Bring Your Own” Bags

▶Convenience store eco-bag to best fit
the boxed lunches and plastic bottles

To see the latest information about“Bring Your Own” Bags.

WebsiteJapanese only

▲Some of the convenience store eco-bags developed so far

CONTENTS

Caring for Our Planet

Working with customers for the environment

Reduction of the Environmental Load

“Bring Your Own” Program to Reduce Plastic Shopping Bag Use
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste
Helping to Build a Recycling Society

53▶Group Company Environmental Initiatives
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

39
Corporate Citizenship Report

Total Weight of Plastic Shopping Bags Used per Store
Successfully Reduced by 25.1% Compared to Fiscal 2000
LAWSON works to reduce the use of plastic shopping bags byasking customers at the register whether they need them or not,putting up posters, implementing in-store broadcasting, andhanding out “Bring Your Own” bags.
In fiscal 2010, we tried to reduce the total weight of plastic
shopping bags used per store by 35% compared to fiscal 2000,
and achieved a total reduction of 25.1%. While the plastic
shopping bag handout rate* increased to 76.0%, an increase of
1.7% compared to fiscal 2009, we have set a target of 73.0%
for fiscal 2011, which is a 3% reduction from fiscal 2010.
* Plastic shopping bag handout rate: (the number of plastic shopping bags
purchased) divided by (the number of customers)

Reducing Plastic Shopping Bag Use with
the Help of Customers
From 2008, we have started awarding one point toPonta cardholders who say no to plastic shopping bags
at the register. This program has been implemented in
all LAWSON stores in Hokkaido and some NATURALLAWSON stores. This resulted in a reduction of 7.9% in
the store average plastic shopping bag handout rate in
our Hokkaido stores compared to before the start of the
program.

●Total Weight of Plastic Shopping Bags Used Per Store

（kg）

1,200
900

Total weight of plastic shopping bags used per store
Plastic shopping bag handout rate（%）

84.0 81.6
900
725

696

100

76.9 74.3 76.0
696

600

651

75

674
50

300
0

25

2000 2006 2007 2008 2009 2010 (FY)0●Total Weight of Plastic Shopping Bags Used for All Stores（t）

Total weight of plastic shopping bags used
Number of Stores

8,865

8,000
7,000
6,000

8,323
6,037

8,404

8,505

5,869 5,921

8,673(Stores)

9,000
8,500

5,978
5,647

5,000

8,000
7,500

4,000
2006 2007

2008

2009

7,000
2010 (FY)CONTENTS

Working with customers for the environment

Caring for Our Planet
Reduction of the Environmental Load

01

CONTENTS

Reducing Disposable Chopstick Use through “Bring Your Own” Program

02

Corporate Philosophy and Editorial Policy

We work to reduce the use of disposable chopsticks by asking customers at the register whether they need them or not andby disseminating the use of Bring Your Own chopsticks, “Midori no Kakehashi,” which customers can always carry to use.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

40
Corporate Citizenship Report

We Keep Asking Customers
LAWSON store crews ask customers at the register whether they need disposable
chopsticks or not to ensure no chopsticks are handed out unnecessarily. We also
use in-store broadcasts and displays toencourage customers to help reduce plastic
bag and disposable chopstick use.
Through such measures, in FY2010, wemanaged to reduce per-store use by 11.1%
and overall use by weight by 6.2% comparedwith the results of FY2006. We believe thatthe most effective way of saving resources is ▲Display Screen at the Registerto ask customers as above, and accordingly, we will continue this practice in future.
(Set)

70,00055,264pairs

Fiscal 2009 result

52,76770000

59,525

Fiscal 2010 result

56,63655,26452,91260000

52,76752,91250,00050000

pairs 40000

40,00030,000Fiscal 2008 result

pairs●Per-Store Disposable Chopstick Use

60,000Per-Store Disposable
Chopstick Use

2006

2007

2008

2009

2010

(FY)

30000

CONTENTS

Reducing Disposable Chopstick Use through “Bring Your Own” Program
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47“Bring Your Own Chopsticks” Programand “Creating a Baseball Bat Forest”
To reduce the use of disposable chopsticks, LAWSON
started to promote the Bring Your Own Chopsticks Program,“Midori no Kakehashi*” in April 2007. As of February
28, 2011, about 45,000 pairs of these Bring Your Own
chopsticks had been distributed through Loppi multimedia
terminal sales and the cooperation of companies supporting
this initiative.
These chopsticks are made from baseball bat factoryash wood discards with the help of Mizuno Technics
Corporation and Oak Village Co., Ltd.
LAWSON donates 100 yen to the nonprofit organization
Donguri no Kai for each set distributed. This supports efforts
to “create a Baseball Bat Forest” by helping in planting andgrowing ash trees that take 70-80 years to grow.

Reduction of the Environmental LoadTo see the latest information about the“Bring Your Own Chopsticks” Program

Website●Total Disposable Chopsticks Used for All Stores

Total disposable chopsticks used figures in brackets are total weight(thousands of pairs)

600,000

8,458

8,404

8,323

8,581

Japanese only

Stores*(Stores)

8,779

9,000

495,428475,969 467,426
500,000 （2,477t）
452,793 464,490（2,380t）

7,000

400,000

5,000

300,000

3,000（2,337t）（2,322t）（2,264t）

200,000

2006

2007

2008

* “Midori no Kakehashi” is a registered trademark of Oak Village Co., Ltd.

2009 2010 (FY)

1,000

*Excluding NATURAL LAWSON.

▶Boosting Reducing Waste
Helping to Build a Recycling Society

53

Caring for Our Planet

Working with customers for the environment▶Group Company Environmental Initiatives（千膳）

600,000

LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

About LAWSON

41
Corporate Citizenship Report

8,323

8,404

（）
内の数字は重量

8,458

8,581

8,779

（店舗

9,000

495,428475,969 467,426
452,793 464,490
500,000 （2,477t）（2,380t）（2,337t）

7,000

400,000

5,000（2,322t）（2,264t）

Enriching the Community
Motivating People

割り箸総使用量
店舗数※◀Rilakkuma “Bring Your
Own Chopsticks”© 2010 SAN-X CO., LTD. ALL RIGHTS RESERVED▲The 7th “Creating a Baseball Bat Forest” program held in
30029,,000
Kiyomi-cho, Takayama City, Gifu Pref. on May
2011.

▲Baseball bat factory ash wood discarded
to make Bring Your Own Chopsticks3,000

CONTENTS

Working with customers for the environment

Caring for Our Planet
Reduction of the Environmental Load

Reducing Disposable Chopstick Use through “Bring Your Own” Program
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

42
Corporate Citizenship Report

Shortening Chopsticks
We have sequentially changed the standard of disposable chopsticks
handed out to customers in LAWSON and LAWSON100 stores since July2011.
By making chopsticks one centimeter shorter, or reducing the lengthfrom 20.3 to 19.3cm, we can reduce the wood consumption per pair ofchopsticks by about 5%. This is equivalent to an annual reduction in wood
consumption equivalent to about 23 million pairs of chopsticks, which, inturn results in a reduction of about 4.8% in the film used for packaging ofa pair of chopsticks, equivalent to about 5.6 tons of film per year.

▲Formerly-used disposable chopsticks (below) and
newly-developed disposable chopsticks (above)

NATURAL LAWSON Uses Domestic Forest
Thinning for Disposable Chopsticks
Plantation forests are thinned to encourage the growth of the best trees,a practice that also enhances CO2 absorption. Lunch boxes purchased at
NATURAL LAWSON stores come with disposable chopsticks made fromJapanese cypress plantation forest thinnings from Yoshino in Nara Prefecture.
These disposable chopsticks also carry advertisements, whereby part of therevenue is used to offset forest thinning costs.
Other than chopsticks, we use carto cans (paper beverage cups) for certain
beverage products we sell, build stores using locally produced timber, and use
domestic forest thinnings for part of the brochures issued by headquarters. By
using domestic forest thinnings, we protect and develop Japanese forests topromote the absorption of CO2, the cause of global warming.

▲Disposable chopsticks made from domestic forest
thinnings handed out in NATURAL LAWSON▲Domestic forest thinnings for use as raw materials

CONTENTS

Caring for Our Planet

Working with customers for the environment

Reduction of the Environmental Load

01

CONTENTS“LAWSON Green Fund”

02

Corporate Philosophy and Editorial Policy

The “LAWSON Green Fund,” launched in 1992, supports various forest improvement projects undertaken
by volunteer groups in various locations through the National Land Afforestation Promotion Organization.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

43
Corporate Citizenship Report

Twenty Years with Customers

About “LAWSON Green Fund”●LAWSON Green Fund Activities Result

We launched the LAWSON Green Fund in 1992 to help ensure the survivalof precious forest resources, and donations by customers along with
LAWSON headquarters donations over the past 20 years amounted to 3.26
billion yen as of the end of February 2011. These donations have supported
a great many forest improvement projects undertaken by NPOs both inJapan and overseas through the National Land Afforestation Promotion
Organization. Franchise owners, store managers, store crews andemployees have also participated in some of these projects. In fiscal 2010,
a total of 1008 people in the LAWSON family participated in 100 projects.

Donations3.26 billion yen

Projects supported

2,603 locations

Area covered*approx. 6,038 hectares

No. of trees in improved forest stands*

approx. 15.09 million(From September 1992 to the end of February 2011)
Note: Area and number of trees are calculated from
LAWSON Green Fund donation totals and past
results of Green Fund activities.

●LAWSON Green Fund Donations(10 million yen)

50

LAWSON Green Fund30

4.5
15.4 16.6

20

0

27.5

29.4

40

10

Disaster Relief Fund*

9.6
2.4

10.7

7.9

19.0

9.3

15.4

6.4

7.7
4.5

2.3

4.0

4.5

3.6

7.1

0.7

19.2 17.7 19.6 17.5 23.2 24.7 23.8 25.4 23.3 24.5

9.8

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (FY)

Note: LAWSON Green Fund collection boxes are replaced for a period by Disaster Relief Fund collection boxes in the event of a major disaster (see P.62 for information about Disaster Relief Funds).

CONTENTS

Working with customers for the environment“LAWSON Green Fund”

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

44
Corporate Citizenship Report

Caring for Our Planet
Reduction of the Environmental Load

Twenty Years with Customers■ ~Transform Reclaimed Land in Tokyo Bay into a Beautiful Forest~
The Umi-no-Mori (Sea Forest) ProjectUmi-no-Mori (Sea Forest) project whose aim is transforming
reclaimed land made from waste and surplus soil in Tokyo Bay intoa beautiful forest through donations by the public and the plantingof saplings by volunteers.
We endorsed this project, and collected donations for the sameusing our LAWSON Green Fund as a vehicle at about 904 of ourTokyo stores, except LAWSON STORE100, from June to the end of
August 2010, and collected a total of 6.66 million yen (5,005 young
trees).

▲How the forest will look when completedPlanting saplings of 480 thousand Japanese chinquapin (Castanopsis sieboldii),tabunoki (Machilus thunbergii), and enoki nettle (Flammulina veluptipes) on about
88 hectares of the inner central breakwater reclamation area of Tokyo Bay

Environmental Conservation with the Gekkeikan “Eco Cup”
The United Nations designated 2011 as the International Year of Forests.
Gekkeikan Sake Co.,Ltd. and LAWSON jointly developed the Gekkeikan “EcoCup” as a charity product exclusively sold in LAWSON stores as part of acollaborative project, in which ¥1 per purchase was donated to the “LAWSONGreen Fund.”The project was implemented for just 3 months between January 18
and April 18, 2011, during which time the Eco Cup was sold in all domestic
LAWSON stores selling alcoholic beverages (8,675 stores as of August 31,
2010, except LAWSON STORE100). Sales exceeded the project target toreach 500,498, hence ¥500,498 was donated to the “LAWSON Green Fund.”▲Gekkeikan Eco Cup Gekkeikan Eco Cup Shiboritate(Advertising display screen on the customer side of the register)CONTENTS

Working with customers for the environment“LAWSON Green Fund”

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Twenty Years with Customers

100（

Forest improvement

Projects participated in

Chubu Region

School greening

Reduction of the Environmental Load

Click here to see the list of participationin Greening Projects.

Participation in Greening Contribution Projects in Fiscal 2010
FY2010Total Number of Greening
Contribution Projects

Caring for Our Planet

49
51

）

Participants

Kinki Region

WebsiteJapanese only

1,008People
Hokkaido Region

Caring for Our Planet
30▶Reducing CO2 Emissions

Hokkaido Region
Projects

Building Energy-Efficient Stores

8

Improve Logistics Efficiency
Eco-Friendly Packaging
36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste
Helping to Build a Recycling Society

53▶Group Company Environmental Initiatives
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Echizen, Fukui Prefecture

Kyotanabe, Kyoto Prefecture

Nanae, Hokkaido Prefecture

Active Kids’ Hakusan-nosato Tree Planting Project

Kyotanabe City Fugenji
Elementary School

Nanae Beautiful Forest
Project in Onuma

Chugoku Region

Shikoku Region

Tohoku Region

Chubu Region
Projects

17
Takamatsu, Kagawa Prefecture

Nagai, Yamagata Prefecture

Gotsu City Gotsu Higashi
Elementary School

Forest Development by Building a Networkof People and Forests/between People

Nagai City Chiho Elementary School

Kyushu / Okinawa Region

About LAWSONKashima, Saga Prefecture

Kashima City Nogomi Elementary School

Kanto Region

Chugoku Region
Projects

Shikoku Region
Projects
Kyushu / Okinawa Region
Projects

618

Kanto Region

15Projects

9

Motivating People

Corporate Citizenship Report

11

Goutsu, Shimane Prefecture

Enriching the Community

45

Tohoku Region
Projects

Kinki Region
Projects

16

Hachioji, Tokyo

Takao Forest Tree Planting Festival

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▼Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▶Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

46
Corporate Citizenship Report

Working with customers for the environment

Caring for Our Planet
Reduction of the Environmental LoadSupport Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business
LAWSON opened its first store in Sakurazuka in June 1975 andcelebrated its 35th year in business in 2010. In commemoration, a“LAWSON 35th Anniversary Campaign“ was conducted between
June and July 2010, in which we gave away a “Trip to Okinawa
to Protect Coral Reefs” (In Japanese, coral is “sango,” whichis the homonym of 3 (san) and 5 (go)) and others to the lucky
draw winners. As part of the Anniversary Campaign, an in-house
campaign, “Protect Coral Reefs in Okinawa!” was also launched
for the LAWSON family to do something good for the earth.
It is said that about 20% of coral reefs, which housevarious living things in various parts of the world, aredisappearing due to higher sea temperatures caused by global
warming as well as sea pollution. To protect the coral reefs,
franchise owners, store managers, store crews, and employees
offered Ponta points they had accumulated and a total of 8,454
offerings, or 383,145 points, were collected. The points anddonations from headquarters were donated to Aqua Planet, a
non-profit organization aiming to stop the degradation of coral
reefs, and 173 coral seedlings were transplanted in the sea of
Okinawa.

▶Transplanted coral seedlings
with a plate showing thename of the donating store▼Transplantation of coral
seedlings

CONTENTS

Caring for Our Planet

Boosting Reducing Waste

Reduction of the Environmental Load

01

CONTENTS

Helping to Build a Recycling Society

02

Corporate Philosophy and Editorial Policy

LAWSON stores generate an average of about 11.0 kg per store of food waste daily.
We are working to reduce food waste generation as much as possible and promote recycling.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business47

LAWSON stores generate an average of about 11.0 kg per store of food waste daily, which includes oil used to fry fast
foods as well as boxed lunches and other foodstuffs that have passed their sell-by dates.* We strive to reduce such foodwaste through curbing output and through materials recycling (used cooking oil recycling, production of animal feed andcompost from food waste) and thermal recycling (recovery of heat energy).
*Sell-by date: a date proceeding the “eat-by date,” which we set voluntarily, to take into account the time likely toelapse between purchase and consumption.

■ Food Recycling Ratio of 34.7% achieved
From fiscal 2008, LAWSON adopted a target of increasing our food recycling
ratio* by at least 2 percentage points per year from the fiscal 2007 level (22.5%),
aiming at a ratio of at least 32.5% in fiscal 2012. In fiscal 2010, we achieved a ratioof 34.7%, as compared to the target of 28.5%.
* This is the ratio of execution of the utilization of recyclable food waste, including waste generation reduction, under
the Food Recycling Law. The ratio is for LAWSON stores only.

▼Boosting Reducing Waste
Helping to Build a Recycling Society

53

Reducing and Recycling Food Waste

Enriching the Community
Motivating People
About LAWSON

47
Corporate Citizenship Report

FY 2007 result(base year)

22.5%

FY 2009 result

26.5%●Number of Stores Recycling Food Wastes by Fiscal Year (April 1 to March 31)▶Group Company Environmental Initiatives
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Food recycling ratio basedon food recycling law

Used cooking oil recycling
Animal feed, compost
Thermal recycling
Statutory target: Food recycling law
Result: Food recycling ratio

Base year

1st Year

2nd Year

3rd Year

2007

2008

2009

2010

7,403
906

−
−

22.5%

7,599
1,013
124
24.5%
28.5%

* The store numbers are as of March 31 (the end of the administrative year).
* Except LAWSON Okinawa, Inc. for fiscal 2009 and after.

7,692
1,266
135
26.5%
26.5%

8,361
1,354
142
28.5%
34.7%

FY 2010 result

34.7%

CONTENTS

Boosting Reducing Waste

Caring for Our Planet
Reduction of the Environmental Load

Helping to Build a Recycling Society
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▼Boosting Reducing Waste

53▶Group Company Environmental Initiatives■ A system that will not Generate Surplus Products and Extra Waste [Reduction of Waste Generation]
LAWSON is working to reduce waste generation. At the manufacturing stage, we have introduced a production
management system designed to eliminate the production of surplus products by measuring the weights of raw
materials, final products, portion amounts and other items in gram units.
In our stores, we are reducing waste generation by improving merchandise assortment. Each store uses its
computer to check past sales performance according to day of the week, weather, local events, purchasing data ofloyalty cards*, and other factors to form hypotheses, adjust merchandise assortment accordingly, and reduce waste.
* We ensure individual customers cannot be identified.

■ Implementing Recycling of Used Cooking Oil in 8,361 Stores in Japan [Use of Recycled Waste]
LAWSON started to recycle used cooking oil in January 2006 and steadily expanded the areas
covered so that stores nationwide were participating from August of that year. As of the end of
March 2011, 8,361 LAWSON stores* (95% of all stores) were recycling used cooking oil.
The oil is collected by industrial waste collection businesses for recycling as an additive inanimal feed, and for use in construction industry paint, bio-diesel fuel for public buses, additive-freesoap and other products.
*Except LAWSON Okinawa, Inc.

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

48
Corporate Citizenship Report▲Used oil processing plant▲Products manufactured using recycled oil

CONTENTS

Caring for Our Planet

Boosting Reducing Waste

Reduction of the Environmental Load

Helping to Build a Recycling Society
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▼Boosting Reducing Waste
Helping to Build a Recycling Society

53▶Group Company Environmental Initiatives
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

49
Corporate Citizenship Report■ Recycling of Unsold Foodstuffs as Feed/Fertilizer in Further Areas [Use of Recycled Waste]
Recycling of unsold foodstuffs having passed their sell-by dates (as feed/fertilizer) was started in May 2006. Asof March 31, 2011, unsold foodstuffs generated from 1,354 stores (LAWSON and NATURAL LAWSON*) arerecycled to be used as pig feed or fertilizer.
We work to increase the areas where such recycling is implemented by solving issues involving securingof food recycling plants, cooperation of waste collection and transportation companies, and processing costs.
From the start of fiscal 2010 to date, recycling for fertilizer production newly started in Kagawa Prefecture (except
some locations) and Gunma Prefecture (Maebashi City) in August 2010, Toyama Prefecture (Toyama City, etc.)
in December 2010, Fukui Prefecture(Fukui City) in February 2011, and Kagawa Prefecture (Takamatsu City) in
July 2011.
Recycling is also implemented in 305 LAWSON STORE100 in the Tokyo Metropolis, Kanagawa Prefecture,
Saitama Prefecture and Nagoya City as of March 31, 2010.

●Areas where Recycling of Unsold Foodstuffs*Except LAWSON Okinawa, Inc.

* Except part of the municipalities

as Feed/Fertilizer is Implemented<As feed>Tokyo Metropolis*, Kanagawa Pref.*,
Saitama Pref.* Kyoto Pref. (Kyoto City)<As fertilizer>
Aomori Pref. (Aomori City), Gunma
Pref. (Maebashi City), Aichi Pref.
(Nagoya City), Mie Pref., Kagawa
Pref.*, Shimane Pref. (Matsue City),
Kumamoto Pref. (Kumamoto City),
Ishikawa Pref. (Kaga city), Toyama
Pref. (Toyama City and other), Fukui
Pref. (Fukui City)

From the Frontline: Business Partner

The Target is to Recycle All Food Waste
We have worked to turn food waste into fertilizer ahead of others in Shikoku, as we aresure that such food product recycling supports the basis of our lives and is compatible withthe concept of paying back to Nature. We can produce better quality fertilizer with fresher
raw materials, which lets us work rapidly and take good care as if we were raising animals.
The compost we produce is used in family gardens and agricultural farms, as well as
our 7,000 square meter experimental farm named “Public Organic Farm,” where edamame(green soybeans), komatsuna (Japanese mustard spinach), satsumaimo (sweet potato),etc. are grown. We have built a recycle loop, consisting of food waste, compost, andagricultural products and strive daily to recycle all food waste in society.

Mr. Eiji Moriwaki
Manager, Organic Project Department,
PUBLIC, Inc.

CONTENTS

Caring for Our Planet

Boosting Reducing Waste

Reduction of the Environmental Load

Helping to Build a Recycling Society
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency

An Example of Food Recycling in Kagawa Prefecture (Cooperation provided by PUBLIC, Inc.)
Unsold foodstuffs from the 75 stores (as of July 31, 2011) in Kagawa Prefecture are collected by “PUBLIC, Inc.” and transported to either of therecycling facilities, “Marugame Recycling Plaza” (Chusan and Seisan districts) or “Mitsubishi Clean Service” (Takamatsu City). There, the unsold
food products are turned into good quality fertilizer and used in “Public Organic Farm” owned by PUBLIC, Inc.. and contract agricultural farms.
<Recycling in the Chusan and Seisan districts>①Carrying in②Sorting③Fermenting and drying④Composting

PUBLIC, Inc. collects unsold
foodstuffs and carries them into
recycling facilities.

Foodstuffs and containers/
packaging are manually sorted.

Sawdust, cow dung, etc. are mixed with the
foodstuffs, the moisture is adjusted, and the
mixture is fermented and dried with hot air.

The mixture is fermented for about 2
months, then put into a stirring machine. It
will be made into a product in 2 to 4 weeks.

Eco-Friendly Packaging
36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47⑥The compost is either sold to contract agricultural farms or used in farms owned by PUBLIC, Inc.

▼Boosting Reducing Waste

53▶Group Company Environmental Initiatives
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

50
Corporate Citizenship Report⑤Completion“The organic compost Re-Green”
is ready to be sold.

Helping to Build a Recycling Society

PUBLIC, Inc. also sells thevegetables it grows on its farm.

CONTENTS

Caring for Our Planet

Boosting Reducing Waste

Reduction of the Environmental Load

Helping to Build a Recycling Society
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

Utilization of Unsold Foodstuffs
In cooperation with the City of Yokohama, two local LAWSON stores
and a rice products plant have been providing unsold boxed lunches

21

LAWSON's Environmental Management

and bread products that have passed their sell-by dates to the non-25

LAWSON Environmental Activities Reportprofit organization Sanagitachi since June 2006. Sanagitachi operates

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency●System for the Effective Use of Unsold Foodstuffs

Boxed Lunches and Bread (Unsold Foodstuffs)

Unused food Materials

LAWSON Stores

Production Plants

a cafeteria, “Sanagi no Shokudo”, in Yokohama’s Kotobuki district. The
cafeteria uses the unsold foodstuffs before their eat-by dates, not justas they are, but rather as raw materials to prepare inexpensive meals.

Cafeteria, “Sanagi no Shokudo”
The cafeteria uses them as food materials andoffers them to customers before their eat-by dates

Eco-Friendly Packaging
36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▼Boosting Reducing Waste
Helping to Build a Recycling Society

53▶Group Company Environmental Initiatives
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Measuring the Amount of Waste Output per Store

Food waste

survey of the waste output in FY 2010 shows that the average daily

11.0kgwaste output per store was 51.8 kg. Much of this is either combustible

17.5kgTotal

51.8kg(17.5 kg) or the cardboard boxes in which products are delivered (16.7kg). Food waste including used oil accounts for another 11.0 kg.

Cans

The volume of waste was on the increase year by year, rising from
52.0 kg in fiscal 2008 to 53.3 kg in fiscal 2009, but decreased to 51.8
to reduce waste generation in stores and relocation of clean boxes fromoutside to inside the store.

Glass
containers

1.4kg

Combustibles

waste such as waste paper, disposable chopsticks and wrapping paper

Motivating People

Corporate Citizenship Report

2.1kg

as basic data to promote the reduction and recycling of waste. The

kg in fiscal 2010. We think that this is due to the promotion of measures

51

Plastic waste

LAWSON continuously surveys the waste output and uses the findings

Enriching the Community

About LAWSON●Average Amount of Waste per Store per Day

Cardboard
Recyclable
paper

16.7kg0.1kg

Object: 344 LAWSON stores in Tokyo
Period: April 1, 2010 – March 31, 2011

2.7kg

資源紙
PET bottles

0.3kg

0.1kg

CONTENTS

Boosting Reducing Waste

Caring for Our Planet
Reduction of the Environmental Load

Helping to Build a Recycling Society
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

100% Uniform Recycling
The LAWSON uniforms can be chemically recycled, which meansthat they can be broken down and converted to other usable

21

LAWSON's Environmental Management

materials at the molecular level, such as material for plastic

25

LAWSON Environmental Activities Report

products and energy, with almost no waste products. Our use of

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Storesan anaerobic process with no CO2 emissions also reduces theenvironmental impact of the recycling.

▲Uniform made of recycled fibers (from plastic bottles)

Improve Logistics Efficiency
Eco-Friendly Packaging
36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

Making Purchase Records and Store Schedules
Electronically Available
We have sequentially made purchase records electronically available
since February 2009 to change the procedures for the transmission
and receiving of purchase data. Moreover, we have also establisheda system of confirming store operation manuals, except theessential minimum, on the store computer.

47▼Boosting Reducing Waste
Helping to Build a Recycling Society

Since June 2010, we have fully shifted from the page-a-day

53▶Group Company Environmental Initiatives

calendar describing the store schedule to the calendar on the store

LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

52
Corporate Citizenship Reportcomputer, which has achieved a successful annual reduction of
about 3 million sheets of printed materials. The shift from the paperbased system will help reduce the cost of making, delivering, andmanaging slips and printed materials as well as increasing theaccuracy of information by eliminating the time lag.

◀A store computer

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▼Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

53
Corporate Citizenship Report

Group Company Environmental Initiatives

Caring for Our Planet
Reduction of the Environmental Load

LAWSON Okinawa, Inc.
■ Introducing Electric Vehicles for Use as Company Cars
LAWSON Okinawa, Inc. is an area franchiser managing LAWSON
stores in Okinawa (141 stores as of February 28, 2011). The
company introduced 2 electric vehicles for use as company cars on
January 21, 2011, as a first in the Okinawa retail industry, and has
used them for sales activities. Moreover, LAWSON Okinawa has also
been installing LED lighting and other energy-saving devices in orderto reduce CO2 emissions from the use of electricity in stores.

▲Introduction of i-MiEV, an electric vehicle model manufactured
by Mitsubishi Motors Corporation

Ninety-nine Plus Inc.
■ Addressing Fund-raising and Resource Saving in All Stores
Ninety-nine Plus Inc. operates 1,077 LAWSON STORE100 outlets (as ofFebruary 28, 2011), which sell fresh foods, delicatessen items and otherdaily use food products in small portions mostly priced at 105 yen.
The company posts announcements requesting customers’ cooperationin resource saving and makes a point of asking customers at the register
whether they need a plastic shopping bag and/or disposable chopsticks ornot. Moreover, the company hands out original eco bags when opening of a
new store. Thus, Ninety-nine Plus is positive in addressing resource saving.

▲Ninety-nine Plus original eco bags

A donation box has been set up by the side of the register in all storesto make donations to the “LAWSON Green Fund” and “Support Dreams
Fund” in collaboration with LAWSON, INC. Furthermore, the introduction of
LED lighting is promoted in all stores in Japan.

▲At the register (A cash register screen requesting cooperationin resource saving; a donation box set up by the side)CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
30▶Reducing CO2 Emissions
Building Energy-Efficient Stores
Improve Logistics Efficiency
Eco-Friendly Packaging

36▶Working with customers for the environment
CO2 Offset Program"Bring Your Own" Program to
Reduce Plastic Shopping Bag Use
Reducing Disposable Chopstick Use
through "Bring Your Own" Program“LAWSON Green Fund”
Twenty years with customers
Support Activities to Protect Coral Reefs in a Campaign
Commemorating the Anniversary of the 35th Year in Business

47▶Boosting Reducing Waste

53▼Group Company Environmental Initiatives

Helping to Build a Recycling Society
LAWSON Okinawa, Inc. / Ninety-nine Plus Inc.
LAWSON ATM Networks Inc. /LAWSON ENTERMEDIA INC.

Enriching the Community
Motivating People
About LAWSON

54
Corporate Citizenship Report

Group Company Environmental Initiatives

Caring for Our Planet
Reduction of the Environmental Load

LAWSON ATM Networks, Inc.
■ Introduction of LED-lit ATM signs
LAWSON ATM Networks, Inc. is engaged in the installation,
management and operation of joint ATMs at LAWSON stores andother locations. The company was operating 8,614 ATMs in 46
prefectures as of May 31, 2011.
In fiscal 2010, 1,522 units of energy-saving LED stand signs(reducing electricity consumption by around 75% compared toconventional models) were introduced, exceeding the original targetof 800 units. Wall-mounted LED signs have also been installed since
fiscal 2011. Saving electricity by using LED lighting and shifting fromthe separate type to the wall-mount type will help these efforts further.

▲Auto on/off wall-mount sign

LAWSON ENTERMEDIA, INC.
■ Supporting the Tokyo International Film Festival in collaboration with the LAWSON Green FundLAWSON ENTERMEDIA, INC., sells concert, sports, film and other tickets
primarily via Loppi multimedia information terminals inside LAWSON stores.
Supporting the “Tokyo International Film Festival”*, as an event that raises
environmental awareness, this year again like last. LAWSON ENTERMEDIA
advertised the film festival with printed announcements attached to
LAWSON Green Fund donation boxes at LAWSON stores, and solicited
donations to the LAWSON Green Fund (see p.43 for details) through theGreen Carpet Club’s “Green Charity”.
* The Tokyo International Film Festival has adopted green electricity, green carpets, etc. with thetheme of environmental friendliness and sends out ecological messages to the world.

◀TokyoInternationalFilm Festival
Announcement(Tokyo, Kanagawa
Pref., Chiba Pref.,Saitama Pref.)CONTENTS

LAWSON Group Initiatives for the Community

Enriching theCommunity

01

CONTENTSStores that Enrich the Community

02

Corporate Philosophy and Editorial Policy

As society and lifestyles evolve, customer needs are diversifying.
To keep abreast of these changing needs, the LAWSON Group is implementing various
reforms that try to take convenience stores to the next level.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community▼LAWSON Group Initiatives for55
the Community

Enriched Freshness

In-store Cooking

Hybrid LAWSON Store

Kitchen BusinessStores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities
61▶Serving as One of Society's Lifelines

63▶Aiming to Become a Vital Part of
Neighborhood Life

67

▶Bringing Ties with the Local Community

70▶For the Next Generation

In order to protect the community from large-scale natural disasters

Delivering Convenience and Comfort Every Day
Together with the Local Community
Supporting Social Education72▶Supporting Citizenship Activities/
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

55
Corporate Citizenship Report

Fresh Food-Type
Convenience StoreStore Style and Product Selection
Suited to Customers’ needs

LAWSON STORE 100

Beauty and Health
Medical Products

Healthcare

NATURAL LAWSONCONTENTS

LAWSON Group Initiatives for the Community

Enriching theCommunity

Stores that Enrich the Community
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

Enriched Freshness Hybrid LAWSON Store〜LAWSON also sells reasonably priced fresh food〜
Hybrid LAWSON stores sell a selection of reasonably priced fresh

21

LAWSON's Environmental Management

vegetables, fruits, tofu, eggs, and other daily-use food products as

25

LAWSON Environmental Activities Reportwell as seasonings. These products are popular especially among

Caring for Our Planet

working female and elderly customers, as they prefer the “Lawson

Enriching the Community

in their close neighborhood where they can find anything they need”

55▼LAWSON Group Initiatives for
the Community

to the large supermarket far from their house.

Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities
61▶Serving as One of Society's Lifelines

63▶Aiming to Become a Vital Part of
Neighborhood Life

67

▶Bringing Ties with the Local Community▲Hybrid Store

In order to protect the community from large-scale natural disasters

Delivering Convenience and Comfort Every Day
Together with the Local Community
70

72

In-store Cooking Kitchen Business〜Hot from the kitchen, right out of the kitchen in Lawson〜
Some of the LAWSON Stores provide that freshly made restaurant▶For the Next Generation

taste — anytime, anywhere, conveniently. The food is made available

Supporting Social Educationby combining two services: at the “sell-by-weight” corner and as▶Supporting Citizenship Activities/
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People“Dekitate Bento,” a boxed lunch freshly and properly cooked in thestore. We provide meals for all kinds of situations, including lunches
at school and work, and meals for housewives and seniors.

About LAWSON

56
Corporate Citizenship Report▲Sell-by-weight corner in the kitchen businessCONTENTS

LAWSON Group Initiatives for the Community

Enriching theCommunity

Stores that Enrich the Community
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▼LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters▶Aiming to Become a Vital Part of63
Neighborhood Life
Delivering Convenience and Comfort Every Day
67▶Bringing Ties with the Local Community
Together with the Local Community

70▶For the Next Generation
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

57
Corporate Citizenship Report

NATURAL LAWSON〜Support for Your “Healthy, Beautiful and Comfortable” Lifestyle by Your Side〜
NATURAL LAWSON stores, with the catch phrase “Daily and surely,” are located inbusiness districts of large cities to cater to the large number of working women. They
offer healthy, low-calorie delicatessen items and boxed lunches, sweets made fromselect ingredients, detergents and cosmetics made from natural materials, and otherproducts that can be used with peace of mind. NATURAL LAWSON stores have won afollowing among health-conscious men as well as women. (90 stores as of Feb. 2011)▲NATURAL LAWSON

Healthcare - Store with Dispensing Pharmacy〜Support Your Healthy and Comfortable Life〜
Some Natural LAWSON stores have a dispensing pharmacy and provide highly
professional services, including acceptance of prescriptions issued by medical
institutions, provision of health consultation services by pharmacists, and sales of OTC
medicines*.
* OTC medicines: Medicines that can be bought in pharmacies without a prescription issued by a
medical institution. They are self-medication products.

▲Healthcare - NATURAL LAWSON with Dispensing Pharmacy

LAWSON STORE100〜Support Your Daily Life with a Wide Range of
Products, Convenience, and Single Price〜
These stores sell fresh foods, delicatessen items and other foods delivered daily insmall portions and mostly priced at 105 yen, which meets the needs of housewives,
the elderly and small households. We sell only the freshest and best quality fresh foods,
putting priority on selling seasonal vegetables and fruits. (1,077 stores as of Feb. 2011)▲LAWSON STORE100

CONTENTS

LAWSON Group Initiatives for the Community

Enriching theCommunity

01

CONTENTS

Enriching the Community by Collaborating with Local Authorities

02

Corporate Philosophy and Editorial Policy

LAWSON has made comprehensive agreements with local authorities and government-decreed cities in an effort to participate in local
cooperation activities, and been involved in a variety of efforts to enrich the community and to improve the satisfaction of the residents.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▼LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines

Collaboration with Communities throughComprehensive Agreements with Local Authorities
LAWSON aims to be the “Hot Station in the Neighborhood” through store
management rooted in the local community and activities that contribute to
the local community. As part of these efforts, we partner with local authorities
on joint projects to improve neighborhoods and promote local development.
By the end of May 2011, we had entered into comprehensive agreementswith 39 local authorities, and are involved in a wide variety of efforts.
●Major Activities in the Comprehensive Agreement with Local Authorities

In order to protect the community from large-scale natural disasters
63▶Aiming to Become a Vital Part of
Neighborhood Life
Delivering Convenience and Comfort Every Day

67▶Bringing Ties with the Local Community

70▶For the Next Generation

Together with the Local Community

Tourism promotion/PR
Stocking and making available
prefectural magazines and tourist
information leaflets, etc.

Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

58
Corporate Citizenship Report

Promotion of prefectural
products and cooking
ingredients
Developing products in the category of “local
production for local consumption,” using
local produce and cooking ingredients andpromoting “local production for nationwide
consumption” (Refer to p.59～60.)

Welfare/Support forchild-raising
Offering hot water to make baby
formula and selling products
manufactured in vocational
training centers, etc. (Reference
information on p.69)▲Concluded a comprehensive agreement with Chiba Prefecture in May 2010

Contributions to abetter environment

Crime prevention;
Youth development

Disaster AssistanceAgreements

Activities to reduce the useof plastic shopping bags
and participation in greening
activities, etc. (Relevant
information on p.39, 68, and 69)

Supporting the healthy
growth of children throughthe promotion of sports
activities, etc. (Reference
information on p.67 and 71)

Entering into agreementson goods procurement andprovision of support to people
facing difficulties in returninghome (Refer to p.61.)

CONTENTS

LAWSON Group Initiatives for the Community

Enriching theCommunity

Enriching the Community by Collaborating with Local Authorities
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report〜Product Development by using local products〜 local production for local consumption*1*1 the development of products that use local produce for local consumption❶ Sapporo City

❹ Fukui Prefecture❺ Hyogo Prefecture

Fluffy Hand-rolled Rice Triangle with
Fukui-produced Pickled Plum Paste

Milk-flavored Danish Bread(contains Awajishima island milk)

Fukui-produced pickled plums are carefully madeinto paste and mixed with cut beefsteak plant leaves.

Flakey Danish bread made with Awajishima-produced
milk is stick-shaped to make it easy to eat.

Caring for Our Planet

Boxed Lunch made by a Female
University Student in Sapporo
SapporoCity

Enriching the Community
55▼LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters

63▶Aiming to Become a Vital Part of
Neighborhood Life
Delivering Convenience and Comfort Every Day

67▶Bringing Ties with the Local Community
Together with the Local Community

70▶For the Next Generation❶❻ Okayama Prefecture

Shrimp Rice & Sweet and Peppery Kibi Kogen Chicken on a Plate
Ebimeshi shrimp rice, local food in Okayama, is stirfried at a high temperature, using specially preparedseasonings. Chicken produced in Kibi Kogen highlandand cooked sweet and peppery is placed on top.

❷ Yamagata Prefecture

Hakata Genki Jirushi Bento (Hakata healthy boxed lunch)
FukuokaCity

Building Social Contribution Infrastructure

About LAWSON

59
Corporate Citizenship Report

Bean Cake Bread❸

Sweet boiled new-brandrice, Tsuyahime, produced in
Yamagata, and azuki beans,
produced in Hokkaido, arewrapped in baked bread.

❹▶Supporting Citizenship Activities/
Overseas Assistance

Motivating People❷❼ Fukuoka City

Supporting Social Education
72

A healthy lunch developed incooperation with the Sapporo
City Public Health Office andbased on the idea of a female
university student learning
nutrition science in Sapporo

The lunch was created with a nutritionist
who is a school lunch expert. Locally
produced bamboo shoots, seaweed,“Hakata Jidori chicken,” and “Hakata
Mentaiko (marinated pollock roe)” areused as ingredients.

❼❸ Tochigi Prefecture❻ ❺Yokohama
City
The blue portions of the map denote local authorities that havecomprehensive agreements with LAWSON. Sapporo City, Yokohama
City and Fukuoka City have agreements with LAWSON separate fromthose of their prefectures. These are only part of our products

Yakinikuju (boxed broiled
meat lunch) with Tochigi Pork
Besides Tochigi-produced pork,
Japanese-style rolled omeletteand tamari-soy-sauce- pickled
radish are made with locally
produced cooking ingredients.

CONTENTS

LAWSON Group Initiatives for the Community

Enriching theCommunity

Enriching the Community by Collaborating with Local Authorities
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03〜LAWSON Opens In-Store Prefecture Promotion Shops〜 local production for nationwide consumption*2

21

LAWSON's Environmental Management

LAWSON has opened Prefecture Promotion Shops inside its stores to promote individual
prefectures with which it has comprehensive agreements by providing tourism information andselling goods from the prefectures concerned. The 7 Prefecture Promotion Shops operating as ofJuly 31, 2011 sell between 70 and 300 recommended products from their respective prefectures

25

LAWSON Environmental Activities Report*2 the development of products that use local produce for nationwide consumption.

Caring for Our Planet
Enriching the Community
55▼LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters

63▶Aiming to Become a Vital Part of
Neighborhood Life
Delivering Convenience and Comfort Every Day

67▶Bringing Ties with the Local Community

70▶For the Next Generation

Together with the Local Community
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

60
Corporate Citizenship Report

From the Frontline: Employee

We would like to provide help concerning “lovefor one’s home town” and “local revitalization.”
The antenna shop located in the Natural LAWSON Tsukiji East Theatre Bldg.
Store, which opened in April 2010, sells local
specialties of Nagano Prefecture. Nagano
Prefecture especially wanted female customers
to pick up its local products and looked for asuitable store. The prefecture is satisfied tohave successfully started the operation in anarea that has many female customers. As manyas 120 items produced in the prefecture aresold. Particularly popular among customers is“Oyaki (dumplings).” Some customers buy many
dumplings at a time. I understand that local
people really love their home town. We would
New Business Initiative Division
like to keep making efforts to make them happier Tetsuya Oguchi
and help revitalize their local communities.

●List of the In-Store Prefecture Promotion Shops(As of July 31, 2011)

Opening day / Prefecture Name

Installation Location

March 2009
Tokushima Pref.

Toranomon Tomoe-choStore in Tokyo

November 2009
Saitama Pref.

NATURAL LAWSON Shinjuku
Station West Store in Tokyo

April 2010
Nagano Pref.

NATURAL LAWSON Tsukiji East
Theatre Bldg. Store in Tokyo

May 2010
Okinawa Pref.

Meieki Minamihirokoji
Store in Nagoya City

July 2010
Chiba Pref.

Yokohama Sumiyoshi-cho
4-chome Store in Yokohama City

October 2010
Kumamoto Pref.

Azuchi-machi 2-chome
Store in Osaka City

July 2011
MIDLAND STATION Store
Nagano Pref. (2nd Store) in Nagoya City
◀Local Specialties
Corner A fullarray of carefully
selected local
specialties at acorner in the store▶NATURAL LAWSON
Tsukiji East Theatre
Bldg. StoreCONTENTS

Enriching theCommunity

Serving as One of Society's Lifelines

01

CONTENTS

In order to Protect the Community from Large-scale Natural Disasters

02

Corporate Philosophy and Editorial Policy

The LAWSON Group provides various supports and works to maintain store operations in disaster-stricken
areas in order to serve as part of the lifeline to protect the community from large-scale natural disasters.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community▶LAWSON Group Initiatives for55
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities
61▼Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters

63▶Aiming to Become a Vital Part of
Neighborhood Life

67

▶Bringing Ties with the Local Community

Delivering Convenience and Comfort Every Day
Together with the Local Community
70▶For the Next Generation
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

61
Corporate Citizenship Report

Disaster Assistance Agreements
LAWSON stores strive to become a part of thelifeline in the event of large-scale natural disasters
by continuing to operate without interruption indisaster-stricken areas. As of May 31, 2011, we had
concluded Provision Procurement Agreements with
62 local authorities and other public organizations to
supply as many essential provisions as possible toevacuation centers.
As of May 31, 2011, we had also concluded
Displaced People Assistance Agreements with 41
local authorities, promising to do our utmost to lend
toilet facilities and provide tap water, information
updates and so forth to disaster victims forced
to travel on foot due to the collapse of roads andmeans of transport in disaster-stricken areas.
List of Partners

WebsiteJapanese only

●Provision Procurement Agreements Concluded Since Fiscal

2010 (As of May 31, 2011)
Agreement Date

Agreement Partner

September 7, 2010

Okinawa Pref.

September 10, 2010

Gunma Pref.

January 21, 2011

NARITA INTERNATIONAL AIRPORT CORPORATIONMarch 29, 2011

Kawasaki City

April 22, 2011

Fukuoka City

●Displaced People Assistance Agreements Concluded Since

Fiscal 2010 (As of May 31, 2011)
Agreement Date

Agreement Partner

May 12, 2010

Miyazaki Pref.

September 1, 2010

Kagoshima Pref.

September 2, 2010

Ishikawa Pref.

January 17, 2011

Okinawa Pref.

February 3, 2011

Fukushima Pref.

CONTENTS

Enriching theCommunity

Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▼Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters▶Aiming to Become a Vital Part of63
Neighborhood Life
Delivering Convenience and Comfort Every Day
67▶Bringing Ties with the Local Community

70▶For the Next Generation

Together with the Local Community
Supporting Social Education72▶Supporting Citizenship Activities/
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSONDisaster Relief Fundraising
LAWSON provides help to areas stricken
by large-scale disasters by replacing its
LAWSON Green Fund collection boxes witha special disaster fund appeal for a limited
period. (See p.43)
In 2010, we contributed funding for fivedisaster relief efforts as outlined on the right,
delivering donations of people from acrossthe country to the victims of disasters. We
sincerely thank our customers for theirgenerous donations.
Click here for the results of the pastdisaster relief fundraising

Japanese only

Support to Disaster-stricken Areas inCase of a Disaster
When a large-scale disaster occurs, the LAWSONGroup establishes a Disaster Response Office andpromptly implements disaster countermeasures
to ensure continuation of the supply lifeline to thedisaster area, and provides aid to the affectedmunicipalities in the form of provisions.
Click here for the support provided to the areas
affected by the 2011 Great East Japan Earthquake.

62
Corporate Citizenship Report

WebsiteFeatured Page

●Disaster Relief Funds Collected in Fiscal 2010

Fund

Area

PeriodTotal donations

Chile Earthquake
Relief Fund

All LAWSON Stores
8,765 Stores

March 3 toMarch 16, 2010

¥22,345,608

China Qinghai
Province Earthquake
Relief Fund

All LAWSON Stores
8,765 Stores

April 17 toApril 30, 2010

¥18,596,816

Miyazaki Foot-andMouth Disease
Relief Fund

All LAWSON Stores
8,803 Stores

May 21 toJuly 31, 2010

¥27,075,471

Amami Heavy
Rain Disaster
Relief FundLAWSON Stores in
Okinawa and Kyusyu Area
1,066 Stores

October 24 toNovember 6, 2010

¥3,279,560

Shinmoedake
Volcanic Eruption
Disaster Relief Fund

All LAWSON Stores
8,917 Stores

February 19 toMarch 11, 2011¥23,019,038●Results of the disaster relief goods provision in fiscal 2010

Disaster

Item

NumberAmami Heavy Rain
Disaster

500ml bottles of water

1,200

Cup noodle

1,000CONTENTS

Aiming to Become a Vital Part of Neighborhood Life

Enriching theCommunity

01

CONTENTS

Delivering Convenience and Comfort Every Day

02

Corporate Philosophy and Editorial Policy

Leveraging its nationwide network of stores, we seek to offer convenience in the form of essential
services. We are also in the process of making our stores reliable and accessible to all customers.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters

63▼Aiming to Become a Vital Part of
Neighborhood Life

67

▶Bringing Ties with the Local Community

70▶For the Next Generation

Delivering Convenience and Comfort Every Day
Together with the Local Community
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

63
Corporate Citizenship Report

Providing a Wide Range of Services■ Ponta Multi-Partner Loyalty Program
The Ponta multi-partner loyalty program was launched in March
2010, enabling customers to collect points at other Ponta partner
outlets as well as ours when they shop. As well as one point being
able to be used as 1 yen, a variety of special advantages will beoffered in LAWSON stores. Ponta provides us with a platform
both for providing customers with greater convenience and for
implementing joint sales promotions with other Ponta partners.

▲Ponta Card
(As of June 1, 2011, participating 36 companies
and available at 13,843 stores)■ E-Payment Services
To enable a wider variety of payment methods and shorten checkout
payment time, we have introduced e-payment services to almost allof our stores nationwide. In addition to iDTM*1, QUICPayTM*2, Edy*3 andVisa Touch (Smartplus)*4, all of which can be used nationwide, JR
East Suica*5 and other major transport e-payment systems can beused in all regions except Shikoku.
*1. iD is a trademark of NTT DOCOMO, INC.
*2. QUICPay is a system endorsed by the Mobile Payment Promotion Association (MOPPA).
*3. Edy is a prepaid e-money service operated by bitWallet, Inc.
*4. Visa Touch and Smartplus are non-contact e-payment services offered respectively by
Visa International Inc. and Mitsubishi UFJ NICOS Co., Ltd.
*5. Suica is a registered trademark of East Japan Railway Company.

▲E-Payment Terminals

CONTENTS

Aiming to Become a Vital Part of Neighborhood Life

Enriching theCommunity

Delivering Convenience and Comfort Every Day
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet■ Providing ATM Services
LAWSON provides ATM services for cash withdrawals and balance
inquires using the cash cards of Japan’s city banks, some regional banks
and credit unions, and Japan Post Bank cards, as well as credit cardcompany cash loans. As of May 31, 2011, LAWSON operated 8,614
ATMs in 46 prefectures and had partnerships with 46 banks including allof Japan’s city banks, regional and Internet-only banks.

◀ATM machine

Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines

63▼Aiming to Become a Vital Part of
Neighborhood Life

67

▶Bringing Ties with the Local Community

70▶For the Next Generation

In order to protect the community from large-scale natural disasters

Delivering Convenience and Comfort Every Day■ Providing a Wide Range of Services with “Loppi” Multimedia Terminals
LAWSON stores are equipped with Loppi multimedia terminals that canbe used for the reservation and purchase of concert and other event
tickets handled by a consolidated subsidiary, LAWSON ENTERMEDIA,
INC., "toto" sports promotion lottery tickets and various transport
tickets including highway bus. Also, advanced purchase of DVDs andgift items, and applications for certification tests are available.

▶LoppiTogether with the Local Community
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

64
Corporate Citizenship Report■ Comprehensive Alliance with Japan Post Holdings Co., Ltd.
Under its comprehensive alliance with Japan Post Holdings Co., Ltd.,LAWSON is leveraging its nationwide network of stores to improve theconvenience of postal services—an important component of social
infrastructure—by equipping all of its stores with mailboxes, opening stores inpost offices and post offices in some LAWSON stores, cooperative opening ofstores and other innovations.

▲“Tokyo Dome City Post Office” and ”LAWSONTokyo Dome City Store” opened in cooperation
with Japan Post Holdings Co., Ltd.

CONTENTS

Enriching theCommunity

Aiming to Become a Vital Part of Neighborhood Life
Delivering Convenience and Comfort Every Day

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

We introduced self-checkout machines to ease the congestion
Self-checkout machines that help to reduce congestion during peak times in the morning andlunch time were introduced in June 2010, and as of the end of July 2011, 74 machines havebeen introduced to 46 LAWSON stores. It is the first convenience store to accept a wide varietyof cards for payment, such as credit card, electronic money and Ponta points.

Caring for Our Planet▶Self-checkout machine

Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters

63▼Aiming to Become a Vital Part of
Neighborhood Life

67

▶Bringing Ties with the Local Community

Delivering Convenience and Comfort Every Day
Together with the Local Community
70▶For the Next Generation
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

65
Corporate Citizenship Report

Stores More Comfortable and More Accessible to All
Customers
We are striving to make our stores completely barrier-free and accessible to all customers.
All new stores have wheelchair-accessible entrances, and stores with car parks have a
dedicated space for wheelchair users. Also, store toilets are Western-style with handrails,
and access has been improved with the removal of raised entrance thresholds. Guidedogs, service dogs, hearing dogs and other assistance dogs are welcome at all ourstores.
We have also introduced shopping carts and large-print price tags at designated
LAWSON stores in an effort to make our stores user-friendly for elderly people.

▲Barrier-free Bathroom▲Working Dog Welcome

Deterring Underage Drinking and Smoking
To prevent underage consumption of alcohol and tobacco, we use recorded
voice guidance or other means at checkout counters to demand proof of age
from all customers except for those who are clearly over the legal threshold. In
addition to educating employees on a regular basis, we also display posters andmake in-store announcements to heighten customers' awareness of this issue.

▲Notices of various kinds displayed in stores

CONTENTS

Aiming to Become a Vital Part of Neighborhood Life

Enriching theCommunity

Delivering Convenience and Comfort Every Day
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▶LAWSON Group Initiatives for
the Community

Encouraging Good Smoking Manners
The LAWSON has established standards for the placement of
storefront ashtrays. Where bylaws prohibit smoking on sidewalks,
we have as a rule removed ashtrays, and in other locations, wehave repositioned ashtrays away from store entrances. We also
take various measures, including the display of smoking etiquette
stickers on ashtrays in cooperation with Japan Tobacco Inc., toraise awareness of the importance of observing good smoking.

Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities
61▶Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters

63▼Aiming to Become a Vital Part of
Neighborhood Life

67

▶Bringing Ties with the Local Community

70▶For the Next Generation

Delivering Convenience and Comfort Every Day
Together with the Local Community

Display of Organ Donor Cards◀Smoking Etiquette
Sticker on Ashtray

To help promote organ transplants, since January 1999 we havedisplayed organ donor cards in all of our stores. We will continue
to help promote organ transplants by using our neighborhood
stores to raise awareness and prompt our customers to think about
donating organs.

Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON◀Organ Donor Cards

66
Corporate Citizenship Report

CONTENTS

Enriching theCommunity

Bringing Ties with the Local Community

01

CONTENTS

Together with the Local Community

02

Corporate Philosophy and Editorial Policy

LAWSON supports a wide range of sports activities and participates inneighborhood cleanup activities to foster close relations with local communities.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines

63▶Aiming to Become a Vital Part of
Neighborhood Life

In order to protect the community from large-scale natural disasters

Delivering Convenience and Comfort Every Day
67▼Bringing Ties with the Local Community

70▶For the Next Generation

Together with the Local Community
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People

Support for Sports Activities■ Supporting the 65th National Sports Festival in Chiba Prefecture
LAWSON supports the annual National Sports Festival of Japan, which is heldat different locations each year, as part of our cooperation programs throughcomprehensive agreements with local authorities. In fiscal 2010, we supported
the 65th National Sports Festival, held in Chiba Prefecture, by distributing
a Chiba National Sports Festival Support Map with discount coupons at
tournament sites and other locations. We also distributed 100 original Chi-Ba
Kun eco bags for customers who bought “Karaage-Kun” at stores in Chiba
Prefecture.
LAWSON now looks forward to supporting the 66th National Sports
Festival to be held in Yamaguchi Prefecture in fiscal 2011 through JapanSports Association.

▲Opening ceremony of the 65th NationalSports Festival in Chiba Prefecture▲Original eco bag and Chiba National Sports
Festival Support Map with discount coupons■ LAWSON Cup Mothers’ Volleyball Tournament
LAWSON supports Mothers’ Volleyball, a homegrown Japanese lifelong sport.
The 6th LAWSON Cup All Japan Mothers’ Volleyball Tournament Finals
were held from July, 2010. After preliminary regional rounds that attracted 3,000
teams, approximately 50,000 participants went on to battle each other.

About LAWSON*The Finals in Hiroshima Prefecture for winning teams representing their respective prefectures
were canceled because of the Great East Japan Earthquake.

67
Corporate Citizenship Report▲Preliminary rounds awards ceremony for
LAWSON Cup All Japan Mothers’ Volleyball

CONTENTS

Bringing Ties with the Local Community

Enriching theCommunity

Together with the Local Community
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet■ Supporting the J.League’s ALBIREX NIIGATA — LAWSON Thanks Day
The Japan Professional Football League (J. League) has a strong
regional element, and LAWSON has supported ALBIREX NIIGATA as an
official sponsor since 2003. One game each year is named LAWSON
Thanks Day, with 15 minutes before the start of the game devoted
as the Time for LAWSON Thanks Day to a “Heart and Soul Support
Declaration” that unites LAWSON family and ALBIREX-team supporters.

Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines

63▶Aiming to Become a Vital Part of
Neighborhood Life

67

▼Bringing Ties with the Local Community

In order to protect the community from large-scale natural disasters

Delivering Convenience and Comfort Every Day
Together with the Local Community
70▶For the Next Generation
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

68
Corporate Citizenship Report▲LAWSON Thanks
Day©ALBIREX NIIGATA

Neighborhood Cleanup Efforts
LAWSON helps to keep neighborhoods tidy by participating incleanup activities.
■ Fukuoka Love Earth Cleanup
LAWSON participated in Fukuoka Love Earth Cleanup held in Ohori Park inFukuoka City in June 2010. This was LAWSON’s 17th year of participationin the event, which is organized by the non-profit organization Clean
Fukuoka Association. Of the 1,700 participants, 86 were from LAWSONrelated people, and they collected about 300 bags of litter.
■ Kyoto Citizen Mass Cleanup Action
About 70 LAWSON-related people participated in the Kyoto Citizen
Mass Cleanup Action event held in Kyoto City in November 2010. A
total of 3,500 Kyoto residents and company workers participated in thismass effort to clean up shopping districts and tourist spots.

▲Fukuoka Love Earth Cleanup▲The Kyoto Citizen Mass Cleanup Action

CONTENTS

Bringing Ties with the Local Community

Enriching theCommunity

Together with the Local Community
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report■ Arakawa Clean Aid
In November 2010, LAWSON organized Arakawa Clean Aid 2010
with the participation of 110 LAWSON Group employees andtheir families, and gathered 62 bags of litter and 30 large-sized
waste items. This was our 16th annual cleanup of the banks of the
Arakawa River in Tokyo since we started this initiative in 1994.

Caring for Our Planet
Enriching the Community
55▶LAWSON Group Initiatives for
the Community▲Arakawa Clean Aid

Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities
61▶Serving as One of Society's Lifelines

63▶Aiming to Become a Vital Part of
Neighborhood Life

67

▼Bringing Ties with the Local Community

In order to protect the community from large-scale natural disasters

Delivering Convenience and Comfort Every Day
Together with the Local Community
70▶For the Next Generation
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

69
Corporate Citizenship Report

Attending the seminar on supporting dementia
Chugoku & Shikoku offices
Dementia has been one of the social problems in recent years, so at the Chugoku& Shikoku offices, employees started to attend the seminar for dementia sufferer
supporters from 2010, as a part of its comprehensive agreement with local
authorities. 69 employees from Tottori, Kochi, and Okayama Prefecture haveattended the seminar.
We learn how to serve a customer with dementia and how to deal with dementia
patients wandering around the store, and apply the lessons learned to our services.

▲The Seminar on Supporting Dementia

CONTENTS

Enriching theCommunity

For the Next Generation

01

CONTENTS

Supporting Social Education

02

Corporate Philosophy and Editorial Policy

The LAWSON Group works as one with local communities to help create an ideal
environment for children to grow up.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines

63▶Aiming to Become a Vital Part of
Neighborhood Life

67

▶Bringing Ties with the Local Community

70▼For the Next Generation

In order to protect the community from large-scale natural disasters

Delivering Convenience and Comfort Every Day
Together with the Local Community
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People▼HAPPY LAWSON Yamashita Park store

For Families with Children
HAPPY LAWSON Stores
The idea arose from the theme of the prizewinning entry in acontest held in 2005 to commemorate our 30th anniversarythat solicited ideas on The Convenience Store of the Future.
With the idea of winning entry proposing convenience storesthat support childrearing, the HAPPY LAWSON Yamashita
park store that we opened in Yokohama City marked its 4th
anniversary in July 2011.
For example, we made the aisles wide enough toaccommodate a baby carriage and added a play area for kids
and a space for caregivers to relax, chat, and enjoy various
events. We also bolstered our product lineup with disposable
diapers, baby food, picture books, toys and other productsthat families raising small children have frequent need of.
See the link for the latest information about“Happy LAWSON.”

Illustrations Dick Bruna © copyright Mercis bv, 1953-2011 www.miffy.com

WebsiteJapanese only

About LAWSON

70
Corporate Citizenship Report◀The Store Provides

Family-friendly Products

CONTENTS

Enriching theCommunity

For the Next Generation
Supporting Social Education

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines

63▶Aiming to Become a Vital Part of
Neighborhood Life

67

▶Bringing Ties with the Local Community

70▼For the Next Generation

In order to protect the community from large-scale natural disasters

Delivering Convenience and Comfort Every Day
Together with the Local Community
Supporting Social Education▶Supporting Citizenship Activities/
72
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

71
Corporate Citizenship Report

Fifth Grader Work Experience in Kyoto Student City
In January 2007, LAWSON opened a store in Kyoto Student City* designed to givechildren a taste of what work in a convenience store entails. As well as a LAWSON
store, Kyoto Student City’s little town boasts a ward office, bank, newspaper publisher,traditional pickle purveyor and other work experience facilities created through thecooperation of 12 companies and other organizations. After being taught about society
and employment-related mechanisms, children engage in hands-on activities. From2007 to the end of March 2011, 41,864 fifth-graders from 674 schools have larned
how to communicate courteously with customers and operate cash resisters. Though
shy at first, the children soon learn to greet customers cheerfully, and appear to gain agreat deal from their experiences in the store.

▲Work experience*Kyoto Student City: Established by Kyoto City, Kyoto
City Board of Education and Junior Achievement Japan,
the brunch of the world’s biggest economic educationalorganization. As part of their school curriculums, fifthgraders in Kyoto City participate in work experience
programs.

Chugoku & Shikoku Office Supports Shimane
Children's Fitness Program
As part of its comprehensive agreement with Shimane Prefecture, Chugoku & Shikoku
offices supports the Shimanekko Cheer Up Carnival, an event aimed at promoting the
Shimanekko Cheer Up Program to improve the fitness of Shimane's children since2009. The program offers ten activities including skipping, unicycling, and ball games,and each elementary school selects a number of these activities for participation by
their students.
The Carnival was held at 18 schools in fiscal 2010, with Chugoku & Shikoku office
donating dodgebees, kids rugbyballs and other exercise equipments to the schools, andmini towels to the children. We will continuously support the program in FY 2011.
For more information on the Shimanekko
Genki Up Carnival

Official Website Shimane Pref.
Japanese only

▲Shimanekko Cheer Up Carnival

CONTENTS

Supporting Citizenship Activities/Overseas Assistance

Enriching theCommunity

01

CONTENTS

Building Social Contribution Infrastructure02

Corporate Philosophy and Editorial Policy

The LAWSON Group supports citizenship activities being carried out by its customers andalso provides them with opportunities to contribute to society through shopping at its stores.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community
Enriching the Community by Collaborating with Local Authorities

61▶Serving as One of Society's Lifelines
In order to protect the community from large-scale natural disasters▶Aiming to Become a Vital Part of63
Neighborhood Life
Delivering Convenience and Comfort Every Day
67▶Bringing Ties with the Local Community

70▶For the Next Generation

Together with the Local Community
Supporting Social Education72▼Supporting Citizenship Activities/
Overseas Assistance
Building Social Contribution Infrastructure

Ponta Environment and Social Contribution Course
We offer an Environment and Social Contribution course in the Ponta
multi-partner loyalty program (See p.63). Under this course, which wehave continually offered with the previous loyalty card system since
2002, customers can donate units of 10 points, equivalent to 10 yen,
to organizations that serve society.
In fiscal 2010, a total of 1,628,390 yen was donated through thiscourse to six organizations.
●Ponta Environment and Social Contribution Course: Result (Except CO2 Offset)(Yen)

4,000,000
3,500,000
3,000,000
2,799,400
2,572,600
2,500,000 2,136,450
2,000,000
1,500,000
1,000,000
500,000
0
2004
2005
2006

3,996,750 3,857,450

3,437,260

1,628,390

2007

2008

2009

2010 (FY)Motivating People
About LAWSONApplication for the benefits available in the Ponta Multi-Partner loyalty Program is accepted at the
Loppi multimedia terminal in LAWSON stores and on the LAWSON website.

http://lawson.jp/lawson_ponta/tokuten/index.html

72
Corporate Citizenship ReportJapanese only

4000000
3500000
3000000
2500000
2000000
1500000
1000000
5000000▲Ponta Card

CONTENTS

Supporting Citizenship Activities/Overseas Assistance

Enriching theCommunity

Building Social Contribution Infrastructure
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
55▶LAWSON Group Initiatives for
the Community
Stores that Enrich the Community

List of Donation Recipients in the Ponta Environment and Social Contribution Course

Caring for Young Refugees (CYR) *NPO

Ecology Café *NPOCYR supports the training of teachers,

This NPO provides learning opportunities toprovision of lunches and creation ofchildren based on local ecosystem conservation

safe and stable environments for theactivities that help them learn about the natural

education of needy children in Cambodia.

environment and the importance of protecting it.

Japan Guide Dog Association

Bridge Asia Japan (BAJ) *NPO

This association trains guide dogs for the

BAJ provides vocational training forvisually impaired so as to enable them towomen and refugees who face difficulties,

move about safely in society.

and helps them translate acquired skills

Enriching the Community by Collaborating with Local Authorities
61▶Serving as One of Society's Lifelines

63▶Aiming to Become a Vital Part of
Neighborhood Life

Education Sponsorship in Asia (ESA) *NPO

National Land Afforestation Promotion Organization (LAWSON Green Fund)

ESA supports the provision of a basic level ofThis organization supports forest management activities in

Delivering Convenience and Comfort Every Day

education for children in Bangladesh and India

Japan and overseas as well as school greening initiatives.

▶Bringing Ties with the Local Community

based on the concept that education helps preserve

Together with the Local Community

human dignity and makes a major contribution to

In order to protect the community from large-scale natural disasters

67

70

into income▶For the Next Generation

overcoming poverty and discrimination.

For more information“LAWSON Green Fund” Twenty years with customers

Supporting Social Education72▼Supporting Citizenship Activities/
Overseas Assistance
Building Social Contribution Infrastructure

Motivating People
About LAWSON

Scholarships for Vietnamese Students
In fiscal 2009, the LAWSON Group established a scholarship program for Vietnamese students wishing to study in Japan. This program emerged fromour procurement of ingredients grown in Vietnam for our products. Vietnamese students are very diligent, and since many want to study in Japan, weestablished the program to provide the opportunity to some of them, granting scholarships for study in Japanese colleges and universities for up to six
years. As of April 2011, nine such students (seven honors scholarships and two ordinary scholarships) have enrolled in Japanese universities and Japanese73
Corporate Citizenship Report

language schools. We hope that this initiative will contribute to Vietnam’s development and the building of even friendlier ties between Vietnam and Japan.

CONTENTS

Motivating
PeopleKeeping Customers Satisfied

01

CONTENTS

Efforts to Ensure Customer Satisfaction

02

Corporate Philosophy and Editorial Policy

To enhance customer satisfaction, LAWSON always focuses on these key priorities — “implementation of theThree Challenge Practices”, “the provision of quality products” and “operation in convenient locations”

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▼Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews
Supporting Owners and Crews

91▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work

97

▶Together with Our Business
Partners and Shareholders
Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

74
Corporate Citizenship Report

The Three Challenge Practices +Quality Products + Convenient Locations●LAWSON’s Approach to Customer Satisfaction■ The Three Challenge Practices
Our Three Challenge Practices of store operation are: (1) ensuring merchandise
assortments are matched to individual store locations; (2) serving customers
courteously; and (3) keeping stores and surrounding areas clean.
We work to build stores where many repeat customers enjoy shopping byproperly understanding the customers of each store in respective retail tradingzones and offering an array of products that satisfy these particular customers
instead of a uniform product line nationwide, and at the same time, by keeping
the stores and surrounding areas clean and serving customers courteously.

LAWSON customer
satisfaction■ Quality Products
Our headquarters works hand-in-hand with our stores to constantly
improve operations and ensure that the products that reach customers
are safe, trustworthy, healthy and delicious.

Serving
customers
courteously

The Three Challenge Practices
Quality Products
Convenient Locations
The Three Challenge Practices

Safe■ Convenient Locations
We actively seek to open new shops in locations such as schools,
hospitals, post offices, subway and train stations, airports andexpressway parking areas, tailoring stores to the nature of thelocation to best meet customer needs.

Trustworthy

Quality Products
Keeping
stores andsurrounding
areas clean

Healthy

Delicious

Convenient Locations

Merchandise
assortments tailoredto local customer needs

Individually
tailored stores

CONTENTS

Motivating
PeopleKeeping Customers Satisfied
Efforts to Ensure Customer Satisfaction

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▼Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Supporting Owners and Crews

Courteous Customer Service
Promotional Campaign●Definition and Service Standard of “Courteous Customer Service”

We started the “Courteous Customer
Service Promotional Campaign” as a
3-year plan from fiscal 2011 to become
the No. 1 chain in the retail industry interms of service. We have establishedthe "definition" of Courteous Customer
Service and the "service standard" to support the same.
Customer service is evaluated on a scale of 7 and training
sessions are held for all SVs and franchise owners.
To motivate store staff, customer service contests areheld in every branch and excellent stores are awarded.
Outstanding crew members practicing "Courteous
Customer Service" will be recognized as "Service Masters."

Definition of
the “Courteous
Customer Service”

To offer “happiness” to every customer
through service that exceeds the expectationsof each and every customer based on feelingsof appreciation and understanding

Service Standard
1. We greet each customer in a manner that conveys warm
feelings.
2. We strive to be interested in and understand eachcustomer.
3. We try to serve each customer to exceed his/her
expectations.
4. We listen to customer feedback with sincerity and properly
respond to it.
5. We value teamwork among staff to make the store
comfortable for customers.
6. We try to be creative and work positively to offer happinessto customers.

Becoming an Easy Place to Work

About LAWSON

75
Corporate Citizenship Report

The LAWSON Customer Center is dedicated to channelingcustomer comments and inquiries to appropriate sections
for prompt response, and to sharing any issues with all
employees through the company intranet and other means
to make any necessary improvements. Feedback is used
to improve customer satisfaction through developing store
quality, new products, and new services.

Customer feedback
Stores/Branches

LAWSON Customer Center

SVs/company sections
Customer feedback
structure on Intranet

Reporting at department
leader meetings

Sharing feedback with headquarters

Explanation of improvements, etc.

In Order to Properly Disclose Information to Shareholders●Customer Feedback Structure

Replying to customers

Maintaining Fair Relations with Our
Business Partners

Customer Feedback StructureCONTENTS

Motivating
PeopleKeeping Customers Satisfied
Efforts to Ensure Customer Satisfaction

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▼Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction

77▶Providing Safe, Secure and
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews
Supporting Owners and Crews

91▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work

▶Together with Our Business
97
Partners and Shareholders
Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

76
Corporate Citizenship Report

Feedback Received by the LAWSON Customer Center“Comments and inquiries” are on the increase and accounted for more thanhalf the feedback for the first time in fiscal 2010. This was mainly due to thegood response to store campaigns and the many contents that concern eco
points. As in the usual years, many pointed out contents related to “store
operations,” accounting for 43.5%. Moreover, inquiries via email have been
increasing in recent years. Many offered comments on the environment. In
particular, requests for improvement are increasing each year regarding smokefrom cigarette smokers near the ashtray made available on the storefront.
Customer feedback changes daily and hourly due to the introduction of
new services, changes in social situations, etc. We will promote improvement
measures to address such issues as they emerge and share the information
between departments and divisions in order to properly prepare for the●Customer Feedback Numbers(No. of calls)

50,00040,00039,57342,954

46,766
38,68334,36330,00020,00010,000
0

2006

2007

2008

2009

2010
(FY)

introduction of a new service.
●Fiscal 2010 Customer Feedback Breakdown

Making Improvements Based on Customer Feedback
The Uchi Café SWEETS Premium Roll Cake is thebest-selling product in the history of LAWSON’s
desserts. There were many customers who madea request on the blog or over the phone, saying “Iwant to give them as a gift,” which prompted us tostop putting the price sticker on the package, from
September 2010. In May 2011, we started sellingthe “Uchi Café Original Cooler Bag” usable as a
gift bag (¥240, including tax), which has proved
popular among customers.

Comments
and inquiries▲Premium Roll Cake

▲Uchi Café Original
Cooler Bag

51.5%

Store operations

43.5%

Total
46,766cases

Others0.7%

Products and services

4.3%

CONTENTS

Providing Safe, Secure and Healthy Products

Motivating
People01

CONTENTS

Ensuring Customer Safety and Health02

Corporate Philosophy and Editorial Policy

Our headquarters works hand-in-hand with stores to ensure that all of our food products aresafe, secure, healthy and delicious.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▼Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Supporting Owners and Crews
Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

77
Corporate Citizenship Report

Safety and Health Initiatives■ Offering Safe and Secure Products
LAWSON's products are subjected to thorough quality control procedures incompliance with environmental and hygiene regulations at all stages of development,
production, and sales in the original LAWSON products*. We are doing our utmost
to minimize food additives, and use no artificial colorings and preservatives.
In addition to mandatory information such as product name, use-by date,ingredients and allergy warnings, we voluntarily display calories per serving andother nutritional data on original LAWSON product labels. We prepare specifications
for each product, and take accurate records of suppliers, preparation methods andany food additives included for each ingredient, reflecting this information in theingredients section of the label. Our Quality Control Dept. also carries out stringent
checks on the content of product labels, and further checks are carried by external
specialists and at the production stage, ensuring that product labels have been
double- or triple-checked for accuracy before reaching the consumer.
*The original LAWSON products: Boxed lunches, rice balls, sushi, bread snacks, delicatessen items, salads, readymade noodles,
pasta which has LAWSON's trademark on the price tag. Fast foods cooked within each store are excluded.

■ Offering products focused on health
LAWSON pays attention to ingredient quality, nutritional balance andthe inclusion of often overlooked vegetable content when developing
products, focusing on the functionality of foods. In particular, toaddress growing customer interest in health, we are expanding ourhealth-conscious product lineup for NATURAL LAWSON stores.

CONTENTS

Providing Safe, Secure and Healthy Products

Motivating
PeopleEnsuring Customer Safety and Health
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

LAWSON's Approach to Safety and Health

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities●Main Items Displayed on Product Labels

03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet

Offer
healthy
products

Enriching the Community●Select ingredients with care.
●Pay attention to nutritionalbalance in menus.

▼Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

Ingredients

Nutritional Information

Ingredientsdisplayed in theorder of highest
content by weight●Eliminate use of preservatives
and artificial coloring.

Displayed asprescribed by the
Food Sanitation Act
Starting July 1, 2011, we changed the description to "communicate the information on the place/country of origin" of rice and rice products in order to comply with the Rice Traceability Law.

▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction

Packaging Information
Packaging material
information to facilitate
sorting for recycling anddisposal (such as plastic)●Include often-overlooked
vegetable content.

Motivating People
74

Use-By Date
The period inwhich the productmay be eaten withconfidence

Calories, protein,fat, carbohydrates
and sodium content
per serving

Food Additives

Offer safeand Secure
products.

●Practice strict freshness, temperatureand hygiene management.

Allergens
Seven items
required by law and
18 items displayed
voluntarily

Supporting Owners and Crews
Becoming an Easy Place to Work
97

▶Together with Our Business
Partners and Shareholders
Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

78
Corporate Citizenship Report

Launch of the “TANITA Company Cafeteria”-supervised Boxed Lunches
LAWSON and TANITA Corporation, a leading healthmeasurement device manufacturer, jointly developed boxedlunches, delicatessen items and other products in our wish to
help customers conveniently follow healthy diets as part of daily
lifestyles. We started selling products eliminating excess oil andsalt and with the total calorie count of 500 kcal or less under
the supervision of Ms. Nanako Ogino, the nutritionist, who wasinvolved in the publication of the popular cook book, “Company
Cafeteria of TANITA, a body fat scale manufacturer.”▲Products rich in vegetables and low in oil and salt
The product shown is “Boxed boiled pork lunch withflavored sauce.” (This product is no longer available.)CONTENTS

Providing Safe, Secure and Healthy Products
Ensuring Customer Safety and Health

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▼Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Supporting Owners and Crews
Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

79
Corporate Citizenship Report

Quality control of chilled boxed lunch, “LAWSON-tei”
The “LAWSON-tei” series products, popular among female customers,
were first launched in March 2011. These products are a new type of boxedlunch, optimally exploiting the inherent taste of ingredients as well as crispy
texture and bright colors of vegetables. The products are kept chilled (at atemperature of around 5°C) in order to offer products with triple features ofhigh-quality taste, texture, and color.
Temperature control is especially important for chilled boxed lunches.
The LAWSON Group maintains safety, hygiene and quality control in various
ways in its factories and stores to enable customers to enjoy our products
without any safety concerns.

Motivating
PeopleCONTENTS

Providing Safe, Secure and Healthy Products

Motivating
PeopleEnsuring Customer Safety and Health
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction

77▼Providing Safe, Secure and
Healthy Products■ The process of cooking “Oyakodon (chicken and egg rice bowl), in asmall serving, cooked to a melty-finish with rich egg yolks and whites”

Selecting Ingredients

Product Manufacture

We have established a special section responsible for procuring

For chilled boxed lunches, the temperature is more thoroughly controlled,

and checking ingredients. Checks are conducted not only onin addition to the hygiene control activities for ordinary products.

new suppliers, but also periodically on existing suppliers.

→ See the next page.

The chicken is baked overseas to seal in the good taste andthen delivered to Japan.
Product Delivery

Ensuring Customer Safety and Health▶Together with Franchise Owners
85
and Store Crews

Product Development

Supporting Owners and Crews
91▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work

97

▶Together with Our Business
Partners and Shareholders
Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

80
Corporate Citizenship Report

We do a document review when the product specification has
been fixed, and then check safety by doing trial production
runs using actual production lines.

Product sorting, packing and other loading tasks are carried out
efficiently according to fixed procedures to comply with designatedtemperatures and times. Delivery trucks are equipped withthermometers, and storage conditions are monitored constantly.

<Original recipe for chilled boxed lunches>
We have developed a new rice cooking technology forchilled boxed lunches. Deterioration is suppressed during theprocess of cooking the rice, using a unique method, to makethe rice light, soft, sticky and chewy.

Sale at Stores
Chilled boxed lunches (stored at a temperature of around 5°C) are sold in adifferent place from the ordinary boxed lunch counter, as the temperature zone
for boxed lunches (stored at a temperature of around 5°C) differs from that thatfor ordinary boxed lunches (stored at a temperature of around 20°C). In stores,
the staff check the temperature of the product display case four times daily toprevent quality deterioration. Moreover, SVs regularly conduct hygiene checks.

CONTENTS

Providing Safe, Secure and Healthy Products

Motivating
PeopleEnsuring Customer Safety and Health
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report■ Quality control in the process of manufacture of the products

1 Hygiene management

Employees use lint rollers and air shower to remove loose hair and lint, and also scrub and disinfect their hands thoroughly prior to entering plants.

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▼Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

Supporting Owners and Crews
Becoming an Easy Place to Work
97

▶Together with Our Business
Partners and Shareholders

2 Cook rice

Rice is cooked using aunique method, so that thecooked rice remains lightand soft, even when cold.

3-2 Check temperatures

During cooking, it is confirmed each time that the specified temperature has been reached.
Pans and utensils are washed each time after cooking.

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

3-1 Prepare the ingredients81
Corporate Citizenship Report

The ingredients are prepared, while confirming the cooking
temperature, time and other small details specified in the
manual each time to achieve uniform quality.
Continued on the next page

CONTENTS

Motivating
PeopleProviding Safe, Secure and Healthy Products
Ensuring Customer Safety and Health

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

4 CoolAfter cooking, the food ingredients are cooled down immediately. The information on the cooler
display is confirmed and the core temperature of the ingredients is always taken and confirmed.

5 StoreThe cooked ingredients are stored in theingredient cooler until right before setting.

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▼Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

Supporting Owners and Crews
Becoming an Easy Place to Work
97

▶Together with Our Business
Partners and Shareholders
Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

82
Corporate Citizenship Report

6 Set in the box

Setting activities are conducted promptly in order to minimize any rise in temperature

In order to create the “rich melty texture of the egg,” which is the secret behind the good taste ofoyakodonburi, the egg yolk and white are made into a specially-prepared sauce before serving.

with a7 Check
metal detector
A metal detector is used
to detect any metal
mixed in the product.

8 Cool in the cooler

After cooling the products toa specified temperature zone
for chilled products, they aredelivered to the respective stores.

CONTENTS

Providing Safe, Secure and Healthy Products

Motivating
PeopleEnsuring Customer Safety and Health
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▼Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews
Supporting Owners and Crews

91▶Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

83
Corporate Citizenship Report

From the Frontline: Business Partner

We ensure products are kept cool to maintain good
taste and stable quality.
The key when manufacturing chilled boxed lunches is temperature control.
The food ingredients are kept in the refrigerator until right before cooking
and cooled down in a cooler right after cooking and stored at a specified
temperature. We keep the food ingredients under thorough temperature control
to maintain good taste and stable quality.
Another crucial factor is to prevent contamination by foreign matter. When
we enter the product manufacturing plant, we go through several checkpoints
for confirmation. Moreover, we keep the rule of washing hands for 30 seconds.
After washing, we disinfect fingers or we are not allowed to go inside. During
the manufacturing process, the products are checked visually and with a metal
detector to prevent any contamination by foreign matter.

NIPPON COOKERY CO., LTD.
Atsugi Plant Manager

Kiyoshi Minato

CONTENTS

Motivating
PeopleProviding Safe, Secure and Healthy Products
Ensuring Customer Safety and Health

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction

77▼Providing Safe, Secure and
Healthy Products

85▶Together with Franchise Owners
and Store Crews

Won the 2011 ‘Monde Selection’ Gold Medal
The “Uchi Café SWEETS” series have been popular among many female
customers as sweets you can enjoy the taste of specialty store st home. In
the 2011 Monde Selection, an international food and beverage competition
held in Europe, three models of the “Uchi Café SWEETS” series, LAWSON’s
original desserts, won the Gold Medal in the Chocolate, Confectionery andBiscuits category. The “Premium Roll Cake” won awards for two consecutive
years, a first among Western confectioneries sold in convenience stores,
while “Premium Tiramisu” and “Premium Pure Cream Chocolate” won Gold
Awards despite participating in the competition for the first time.
*“Monde Selection”:Monde Selection is an international authoritative contest that has tested andevaluated excellent consumer goods from all over the world since its foundation in 1961. A
group of independent experts evaluates the quality, taste, etc. from an objective standpoint.

Ensuring Customer Safety and HealthSupporting Owners and Crews
91▶Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

84
Corporate Citizenship Report▲Premium Roll Cake

▲Premium Tiramisu▲Premium Pure Cream
Chocolate

LAWSON Farm, an agricultural production corporation, for the “stable supply of “safe and secure” vegetables“LAWSON Farm” is an agricultural production corporation founded to stably
supply vegetables to stores in the LAWSON Group. There are three LAWSON
Farms in Japan as of June 2011.
Komatsuna (Japanese mustard spinach) and daikon (Japanese radish), etc.
produced in the “LAWSON Farm Chiba” have been sold in LAWSON STORE100(about 600 stores) and some of the LAWSON stores that sell vegetables (about 600
stores) in the Kanto region since September 2010. It is possible for “LAWSON Farm”
to stably supply agricultural products, as the products are systematically produced
all year round. The company records the production history of the vegetables andPOPs (Point of purchase advertising) showing information on the producer are
posted inside the store in order to offer “safety and security” to customers.

＜List of LAWSON Farms＞
Founded in June 2010
「LAWSON Farm Chiba, Inc.」（Katori City, Chiba Pref.）Founded in April 2011
「LAWSON Farm Kagoshima, Inc.」（Kushira-cho, Kagoshima Pref.）Founded in June 2011
「LAWSON Farm Tokachi, Inc.」（Makubetsu-cho, Hokkaido Pref.）CONTENTS

Together with Franchise Owners and Store Crew members

Motivating
People01

CONTENTS

Supporting Owners and Crew* members

02

Corporate Philosophy and Editorial Policy

We support store operation by franchise owners in various ways, and put a lot of weight on exchanging views withthose owners, store managers and store crew members in our ongoing efforts to improve our products and services.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products*crews:part-time and temporary workers

LAWSON and its franchise stores are partners on an
equal footing, striving for a win-win relationship
LAWSON’s franchise system is a system of “joint operations,” whereby the headquarters
and the franchise owner jointly manage the store. The headquarters not only allows theuse of LAWSON services and trademarks and provides management knowhow but also
continuously guides and backs up the management of the franchise store. The franchise
store, in return, pays franchise and royalty fees and works to maximize store profit as anindependent business owner and good partner.

Ensuring Customer Safety and Health85▼Together with Franchise Owners
and Store Crews

Local communities

Supporting Owners and Crews
91▶Nurturing Employee Enthusiasm
Becoming an Easy Place to WorkSocialcontribution
activities

Rich productlineupBusiness partnership

Maintaining Fair Relations with Our
Business Partners

About LAWSON

85
Corporate Citizenship Report

Win-win relationship●Information technology systems●Logistics systems▶Together with Our Business
97
Partners and Shareholders

In Order to Properly Disclose Information to Shareholders

The LAWSON headquarters backs up the franchise stores●Product development and product information

Franchise stores
Approach to
new services

Approach toenvironmental
conservation●Advertising and publicity for sales promotions

Headquarters●Store management training by supervisors●Education and training●Accounting service for franchise owners●Loan of business equipment and fixtures

CONTENTS

Together with Franchise Owners and Store Crew members

Motivating
PeopleSupporting Owners and Crew members
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▼Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Supporting Owners and Crews

Sharing Corporate Philosophy and Goals
The daily management of the store is supported by an SV,
or a supervisor/store management instructor, serving as thebridge between the franchise owner and the headquartersfrom a customer perspective. The SV provides various kinds ofinformation, including the latest product trends and changes inthe external environment, analyzes sales and customer data,
conducts market surveys in the store neighborhood, and advises
on profits.
Moreover, in fiscal 2010, “LAWSON Seminars” were held in
8 locations in Japan, mainly to explain LAWSON’s management
policy, and “Franchise Owner Meetings” in 16 locations in Japan,
to discuss ongoing issues and problems with franchise owners.
Furthermore, “Town Meetings” were organized in 16 locationsin Japan in fiscal 2010 as small-scale dialog meetings between
franchise owners and the LAWSON management.
* SV:Supervisor

Becoming an Easy Place to Work▲At a Lawson Owners’ meeting

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

86
Corporate Citizenship Report▲Town Meeting

CONTENTS

Together with Franchise Owners and Store Crew members

Motivating
PeopleSupporting Owners and Crew members
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction

77▶Providing Safe, Secure and
Healthy Products

85▼Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Ensuring Customer Safety and HealthSupporting Owners and Crews
Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

87
Corporate Citizenship Report

Direct Line to the CEOFranchise owners, store managers and crew members can use our
Direct Line to the CEO to express their opinions and ideas directly to
the CEO, who personally checks and responds to each message.
In fiscal 2010, the Direct Line to the CEO received 315 messages
offering ideas for improving products and services and suggestions
for sales promotions.

Mystery Shopper Program
To improve store operations, we have implemented a Mystery
Shopper program that uses third party undercover researchers
to inspect stores from a customer’s perspective and objectively
evaluate them on the quality of their merchandise assortments,
service and cleanliness. Feedback is provided via supervisors tofranchise owners who use it to strengthen their store operating
capabilities. Through a series of gradual improvements since its
introduction, the program is producing noticeable results.

▲“Direct Line to the CEO” from franchise owners,
store managers, and crew members

Franchise Owner Welfare Association
We want our franchise owners to be happy in their work, andhave created a Franchise Owner Welfare Association to expand
and improve welfare for franchise owners and their families, store
managers and crew members. Aimed at providing quality time,
health and peace of mind, the Welfare Association offers a wide
variety of benefits, including assistance in covering obligatory
congratulatory and condolence payments, sports club membership,
travel expenses, distance learning, health management andvoluntary insurance plans to protect them and their families.

◀Franchise Owners
Welfare Association
bookletCONTENTS

Together with Franchise Owners and Store Crew members

Motivating
PeopleSupporting Owners and Crew members
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction

77▶Providing Safe, Secure and
Healthy Products

85▼Together with Franchise Owners
and Store Crews

Ensuring Customer Safety and HealthSupporting Owners and Crews
91▶Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

88
Corporate Citizenship Report

Training and Support Programs for Trouble-free Store Management
LAWSON headquarters has established training and support programs toachieve trouble-free store management.
We hold a Basic Management Course (BMC) to provide prospective owners
with basic knowledge in store management prior to opening their stores. After
opening, we provide further training of various kinds at our training centers.
Other support includes a Franchise Owner Support program for sending
headquarters employees to fill in for franchise owners when they take a holiday,
and a Store Support Desk that fields questions from stores about store
operation 24 hours a day.
We also provide regular information on store management in the form ofPal, our monthly in-house communication magazine, and Making Your Store
Buzz, a monthly publication packed with information on sales and operation
strategies.

▲Training Seminar at a LAWSON Training Center

Supporting Crew Recruitment and Loyalty
LAWSON operates an original crew recruitment website to matchcrew* applicants and stores in order to respond to the rapidly changing
employment situation. Crew applicants can search and quickly identify thebest store in which to work by inputting the area and working conditions,while stores needing to recruit and hire new crew can provide recruitment
information to attract applicants with photos showing the store atmosphere.
After hiring, the crew members’ work attitudes are evaluated in the“Leader Crew System” and the “Crew Rank Up System” to motivatethem to work while striving for improvement, to help them stay in the job.
Moreover, the “LAWSON Family Independence Support System” is madeavailable for leader crew members wishing to have their own store in future.

▲Crew Recruitment Website

Click here for information on part-time and non-regular jobs.

WebsiteJapanese only

* Crew members: Part-time workers and temporary employees▲Leader Crew Badge

CONTENTS

Together with Franchise Owners and Store Crew members
Supporting Owners and Crew members

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▼Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Supporting Owners and Crews
Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

89
Corporate Citizenship Report

Support to Franchise Owners Who Intend to Manage Multiple
Stores as a Business Entrepreneur
LAWSON started the full-scale operation of the “Management Owner (MO)System” in fiscal 2010 to provide support to the franchise owners intending tooperate multiple stores as business entrepreneurs. Under the MO System, theheadquarters’ leadership has been changed from the ‘SV System,’ in which
SVs give guidance and help to individual stores concerning sales activities,
to the ‘MC System,’ in which MCs give guidance to MOs concerning themanagement of multiple stores.
From the management of one or two stores as a “family business” to thatof multiple stores as a “full-scale business operation”: It is a system to help
franchise owners further expand the business and manage higher-quality
multiple stores, based on a “new relationship” with the LAWSON headquarters.

Motivating
PeopleCONTENTS

Together with Franchise Owners and Store Crew members

Motivating
PeopleSupporting Owners and Crew members
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

From the Frontline: Franchise Owner

I want to enliven Kyushu bymaking stores that will berecognized as exemplary.

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction

77▶Providing Safe, Secure and
Healthy Products

85▼Together with Franchise Owners
and Store Crews

Ensuring Customer Safety and HealthSupporting Owners and Crews
91▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work

▶Together with Our Business
97
Partners and Shareholders
Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

90
Corporate Citizenship Report

Takeya MC (left) Mr. Hidenori Takayanagi, MO (right)

Mr. Hidenori Takayanagi, President and CEO, S.P Co., Ltd.
As a management owner (MO), Mr. Takayanagi manages a total of 4 stores, including the Tosu Station front Store.

Ever since I became the owner of a LAWSON store, I
have always wanted to expand my business. I planned
to manage 5 stores in 5 years, but after 5 years, I wasmanaging just one store. I was really frustrated. The startof the MO System, however, brightened my prospects forbusiness expansion. The MC who has replaced the SV incharge has helped me solve problems from operations tostore management, which has improved communication.
As the MO System is something new, naturally, failures will
be made by us and by the headquarters. However, I willkeep striving, as I think I am making the stores together
with the headquarters.
As an MO, first and foremost, I work to make storesthat will be recognized as exemplary. Moreover, I would liketo enliven LAWSON stores in Kyushu. Furthermore, I will

▶Participating in the “LAWSONGreen Fund” greening event

work to realize the corporate philosophy of S.P, namely,“We work to provide dreams, pride, and love to those
involved in our organization,” as much as possible. I wantevery crew member to leave the company after having anexperience of which he/she can be proud and thinking thathe/she was lucky to have worked in this company.
From the Frontline: Headquarters employee

Management Consultant (MC) Yoshiaki Takeya
Right after I became the MC in charge, I attended theawards ceremony for employees of Mr. Takayanagi’s
company, which impressed me so much, I was almost
moved to tears in sympathy. I have since found out thathe truly values human connections and takes sufficient
time to make the ceremony a full-hearted event. That is
why the crew retention rate is so high and they leave thestore, feeling satisfied.
As an MC, I try to carefully explain each measure,specifying the reason behind it in each case, so that the
MO and crew implement it with full understanding. I would
like to keep working and growing together with MOs.

CONTENTS

Nurturing Employee Enthusiasm

Motivating
People01

CONTENTS

Becoming an Easy Place to Work

02

Corporate Philosophy and Editorial Policy

Through the enhancement of educational programs, workplace environments and internal communications, LAWSON aims
to nurture a corporate culture in which all employees can realize their full potential and feel free to voice candid opinions.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▼Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Activate internal communication with Get a Lift with LAWSON! Project■ System to Experience other LAWSON Business Units
To enhance mutual understanding between headquarters and the front line,
LAWSON instituted a system for employees to experience what goes on at otherbusiness units from fiscal 2008 as part of our Get a Lift with LAWSON! Project.*
In FY 2010, for employees in branch offices where SVs are stationed, a “Desert
development activity” was provided to enrich their understanding of sales andproduct development, while for employees in the head office, “Store experiencein operating Akita’s festive events” was provided to feel the origin of business.
All activities were well received, with all participants indicating that the event had
been “completely satisfactory” or “satisfactory” in a follow-up questionnaire.

Supporting Owners and Crews
Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

91
Corporate Citizenship Report■ Making Good Use of the Company Intranet
In fiscal 2009, LAWSON launched a portal site for employees thatis being used by the Get a Lift with LAWSON! Project to enhancecommunications and improve work efficiency by centralizing
information. In addition to presenting the latest information in theform of the President's message, blog entries, in-house magazine,
and banners, the site hosts a range of communities from forums fordiscussing work to hobby circles and groups of employees hired in
the same year.
* This is a project to drive implementation of the LAWSON Genki Plan, initiated in fiscal 2008 tobreathe new life into local communities in these difficult times. The Get a Lift with LAWSON!
Project activities are primarily aimed at boosting employee motivation.

▲Attending “Desert development activity”▲Company Intranet

CONTENTS

Motivating
PeopleNurturing Employee Enthusiasm
Becoming an Easy Place to Work

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▼Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Supporting Owners and Crews■ Sports and Recreation
Since FY 2008, in an effort to create anenvironment for employees to understandeach other, LAWSON has held softball
tournaments, in which employees fromthe group companies also participate.
Such activities help to promote smooth
operations by enabling participants to see
different aspects of each other outside theworkplace, and to mix with employees fromother business units whom they normally
do not meet.
In a survey conducted after the
tournament, 99 percent of the respondents
signaled that they welcome communications
through sports, responding that they would
like to see further such initiatives.

Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

92
Corporate Citizenship Report▲National Softball Tournament at Kyocera Dome in Osaka

Club Activity Support Campaign
LAWSON has provided support to activities outside
the scope of work, in which employees gather
together to enjoy hobbies and sports, crossingorganizational boundaries, since fiscal 2010.
“Clubs” having met the requirements, includingthat the club consists of 5 members (employees) or more with thesame purpose, keeps doing the activity a specified number of times or
more, and reports details of the activity in a web community accessible
to every employee, are entitled to subsidies for facilities, supplies, andtransportation. As of July 2011, there were 39 active clubs.
Case example of the club activity

Run-run Goraku ClubThe Club meets once a month with the goal of participating
in a marathon event 5 times a year or more.
The founding members had been active and ran as a hobby, before establishing
the club. We decided to register and act as a club, because we thought we had
better take advantage of the support provided by our company. After registration,
the “circle of people” has rapidly widened. I
was asked by people from whom I had never
expected such questions, for example: “Areyou engaged in club activities?” and “You arerunning, are you?” And there are others whowant to join our club. Thanks to the club, I am
happy with both my private life and my work!
▲Marathon Cup at Lake Saiko, Saitama PrefectureCONTENTS

Motivating
PeopleNurturing Employee Enthusiasm
Becoming an Easy Place to Work

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▼Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Supporting Owners and Crews
Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

93
Corporate Citizenship Report

Annual Employee Attitude Surveys
The results of the annual employee attitude surveys have generally shown an increasein the company-wide average. The 2010 figures have become somewhat lower,
however, when compared to those for fiscal 2009, concerning responses to questions
to ascertain the general degree of satisfaction with work, workplaces, superiors, andthe company.
Items concerning the bottom-up and top-down approach such as “Thefrontline information is properly communicated to the CEO and directors,” and“The background and process of important decision-making by the company arecommunicated to employees,” which were found to require some improvements
during the last fiscal year, have improved significantly; an increase which was identified
with the job category of SV and others, who are active mainly in the field. The
improvement was particularly attributable to the fact that directors’ comments werepositively placed on the company Intranet and published in the company magazine.
On the other hand, the slight decrease in the “degree of satisfaction of family
members” can be highlighted as an issue that needs to be addressed. Concerning
the long work hours, which is one of the reasons for the above, there are many whorequest review of the reporting activities in general.

Supporting an ideal balance between
work and family life
We earned the Kurumin mark from the Tokyo Labor Bureau
in recognition of our efforts to support childrearing as acompany that upholds both work and family life, based on the
Law for Measures to Support the Development of the Next
Generation. We will continue with our efforts to enable our
employees to achieve an ideal balance between work andfamily life.

●Results of the annual employee attitude survey

Awareness of LAWSON values
4.0
3.0

Combinedscore

Considerate
attitude

2.0
1.0

FY 2008
FY 2009
FY 2010Contribution toachieving goals

Taking on challenges
4.0 is the best score.

●Childcare Support Policy Menu

Reduced working hours for childcare*, shorter
working weeks*, leave system*, telecommuting*,
product development manager work location choice*,項目

babysitting service support,
loan of PCs to employees
価値観の浸透３．
６９Next-Generation Certification
Mark “Kurumin”

３．
４３
３．
５２
３
３．
４４
３
２．
８９
３

on childcare leave, transfer
to accompany spouse
思いやりの実践
Note: Until the child finishes third grade

CONTENTS

Motivating
PeopleNurturing Employee Enthusiasm
Becoming an Easy Place to Work

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied

Employee Health Management on the Web

Hiring Foreign Students

Workplace stress is an important issue in employee
health management that LAWSON addressed infiscal 2009 with the introduction of a Web-based
mental health stress check that employees can use
for self-evaluation. We urge employees to use thecheck by sending e-mail twice each year to monitor
and manage their mental health and take preventive
measures against depression and other conditions.

We consider our employees to be our greatest
asset, and seek to create an organization thatmakes the most of their individuality and enables
them to realize their full potential. In fiscal 2011,
we hired 19 foreign students as new employees,
bringing the total number employed to 68 as of May
2011. We will continue to breathe new life into our
workplaces through multicultural hiring.

Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▼Nurturing Employee Enthusiasm●Employee Composition

Supporting Owners and Crews
Becoming an Easy Place to Work

▶Together with Our Business
97
Partners and Shareholders

Employees (consolidated)
Male/female
Employees (non-consolidated)

FY 2008

FY 2009

5,186

5,236

4,517/669

4,493/743

3,459

3,452

FY 2010

FY 2008

FY 2009

FY 2010

18

18

32

3,340 Employees taking leave as caregivers

2

2

1

2,920/420 Insured employees health checkup ratio

5,703 Employees working reduced
4,725/978 hours for childcare

Maintaining Fair Relations with Our
Business Partners

Male/female

3,083/376

3,061/391

90.8

88.2

79.0

In Order to Properly Disclose Information to Shareholders

Women in managerial positions (%)

1.95

2.32

2.78 Average age

37.8

38.3

38.9

Employees with disabilities (%)

1.7

1.8

1.7 Average length of employment (years)

10.9

11.4

12.2

Employees on maternity leave

10

18

16 Employee turnover (%)

6.6

4.0

7.2

Employees taking childcare leave

25

24

28 Workplace accidents

67

66

57

About LAWSON

94
Corporate Citizenship Report* The figures below the double line are non-consolidated, for LAWSON, INC. only.

CONTENTS

Nurturing Employee Enthusiasm

Motivating
PeopleBecoming an Easy Place to Work
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▼Nurturing Employee Enthusiasm

97▶Together with Our Business
Partners and Shareholders

Supporting Owners and Crews
Becoming an Easy Place to Work

Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

95
Corporate Citizenship Report

From the Frontline: Employee

Keep Taking on New Challenges
I wanted to use my capabilities while working as an SV, because I felt that thework of an SV who analyzes sales and provides guidance to stores is extensive
and profound. This is why I decided to join LAWSON. During my days as astore manager, I worked to ensure good communications with crew members.
While I respected the work of experienced crew members, I kept searching for
better methods.
However, I got depressed on many occasions. I sometimes had difficulties
in communicating with customers because of differences in language andmindsets, while other times, crew applicants left before the job interview
because they found out that the store manager was a foreigner.
However, I began to feel the pleasure of “achieving something together
with others,” as I cooperated with crew members to make creative POPs andsuccessfully achieved sales targets. I kept striving because I liked that feelingof achievement.
Currently, I am in charge of planning store promotion items and campaigns
related to fast foods at the counter. I always want to tackle the next challenge,
even when I find it difficult. My short-term goal is to develop a commercial filmwith a storyline, which is not found in the commercials of other convenience
stores. In future, I would like to take on the further challenge of establishing
Japanese-style convenience stores overseas.

Advertising Sales Promotion Planning Department

Ju-jing ShinCONTENTS

Motivating
PeopleNurturing Employee Enthusiasm
Becoming an Easy Place to Work

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products“LAWSON University” Training Program
LAWSON works to establish a system where “anyone who needs
to” can learn “the required contents” “at the required time” fromthe education of new employees to the development of executives,naming its own education and training program, “LAWSON University.”
LAWSON systematically provides support to franchise storesin terms of education and training and enhances the headquartersfunctions (educating employees) to further strengthen the function of“education and development,” which is at the core of the franchisebusiness, and become the “Hot Station in the Neighborhood.” The●LAWSON University Structure

Ensuring Customer Safety and Health85

Franchise▶Together with Franchise Owners
and Store Crews▼Nurturing Employee Enthusiasm
Becoming an Easy Place to Work

Beforeopening

About LAWSON

Seminar on successor

Training basedon the numberof years of
employment

Crew
training

Operation
supporttraining

Training before opening

Continuous and systematic support

96
Corporate Citizenship Report

Next-generation leader

Manager training
SV training(operation)

MD training(products)

RFC training(store development)

Staff
training

Store employee training
Leadership

Communication

Facilitation

Consulting

Environmental training

Compliance training

FC business training

Corporate philosophy training

New employee training

Leadertraining IV

Leadertraining III

Store manager training

LAWSON
basicsIn Order to Properly Disclose Information to Shareholders

Pre-renewal training

Employee of headquarters

Core

Maintaining Fair Relations with Our
Business Partners

After
opening▶Together with Our Business
Partners and Shareholders

Customer

97

Training / Support

Specialized area

RenewalSupporting Owners and Crews
91“LAWSON Learning Center (LLC),” a training facility, has been built
on premises adjacent to the head office, where various programs
are implemented. The “e-Learning System,” in which training isgiven through PCs and Smartphones, enables each person toindividually receive the necessary training. The employee educationof the headquarters aims to establish “an organization for learning”
to develop “human resources that think” independently for various
career stages and timing from the education of new employees to thedevelopment of executives.

Leadertraining II

Leadertraining I
Training for selected employees

LAWSON University
Corporate strategy / Business strategy

CONTENTS

Motivating
PeopleTogether with Our Business Partners and Shareholders

01

CONTENTS

Maintaining Fair Relations with Our Business Partners

02

Corporate Philosophy and Editorial Policy

The LAWSON Group has developed the “LAWSON Code of Ethics” to build trustful relations with business
partners and the “LAWSON Group Purchasing Policy” to further improve customer satisfaction.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews
Supporting Owners and Crews

91▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work

97

▼Together with Our Business
Partners and Shareholders
Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

97
Corporate Citizenship Report

Promoting Fair Transactions
To establish trust with business partners, the “LAWSON Business Behavior
Charter” and the “LAWSON Code of Ethics” (see p. 100) call for fair
and transparent transactions conducted in good faith. We educate ourmerchandising personnel on the importance of not taking advantage ofsuperior negotiating positions through e-learning for all employees andtraining sessions when employees are promoted to assistant merchandisingdeveloper and store development assistant positions.

Business Partner Questionnaire Survey
We annually conduct a questionnaire survey with business partners, who supply
merchandise, construct stores, etc., as subjects. The 17th questionnaire survey,
conducted in July 2010, was the first for the partners of the planning andmanagement department and those of the merchandise department of Group
companies. The results showed an overall favorable evaluation, but also included
some acid comments concerning the mode of transaction of specific departmentsin the planning and management department. We identify problem areas and issues
based on the results of each survey and provide feedback in plenary meetings anddepartment-specific training sessions as well as to the business partners involved in
the questionnaire.
We take the opinions of our business partners seriously, and use them to gain abroad perspective from which to revise and enhance our compliance structure.

●Results of the business partnerquestionnaire survey(On a scale of ＋3.0 to −3.0)
FY
2008

FY
2009

FY
2010

Store staff
response

2.03 2.10 2.17

No extortion andforcing in businessdealings

2.79 2.62 2.50

No activities
prohibited under
the guidelines
concerning largescale retail stores

2.96 2.77 2.89

* “3.0” being the best.

CONTENTS

Together with Our Business Partners and Shareholders
Maintaining Fair Relations with Our Business Partners

01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85

LAWSON Group Purchasing Policy
Reinforcement of the compliance and risk management system for theentire supply chain is required due to the higher consumer awareness of the
product “background” and globalization of the procurement of raw materials.
Cooperation of business partners is essential to meet the above corporate social
responsibilities. Accordingly, LAWSON developed the “LAWSON Group Trade
Policy” in September 2010. We have promoted transactions with partners who
agree with the policy.
Moreover, we request our partners to cooperate in the activities of the
LAWSON Group through “Business Partner Questionnaire Survey” (see p. 97).
We work to establish a solid partnership with our business partners to better meetcustomer needs that require “safe and secure products and services developed ina proper environment.”▶Together with Franchise Owners
and Store Crews

Customer safety
and security

Supporting Owners and Crews
91▶Nurturing Employee Enthusiasm
Becoming an Easy Place to Work

▼Together with Our Business
97
Partners and Shareholders
Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSON

98
Corporate Citizenship ReportCompliance with laws
and regulations and fair andsound business activities

Establishment oftrustful relations
Items specified in
Sharing anddisclosure ofrisk information

the LAWSON Group

Information
management

Purchasing Policy

Respect for human rights
and improvement of
the work environment

Environment
conservation

Motivating
PeopleCONTENTS

Motivating
PeopleTogether with Our Business Partners and Shareholders

01

CONTENTS

In order to properly disclose information to shareholders

02

Corporate Philosophy and Editorial Policy

The LAWSON Group has developed the “Basic Principles of Information Disclosure,” based on the “Basic Rulesof Information Disclosure,” and works to disclose information in a fair, timely and appropriate manner.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
74▶Keeping Customers Satisfied
Efforts to Ensure Customer Satisfaction▶Providing Safe, Secure and77
Healthy Products
Ensuring Customer Safety and Health85▶Together with Franchise Owners
and Store Crews

91▶Nurturing Employee Enthusiasm

Supporting Owners and Crews
Becoming an Easy Place to Work
97

▼Together with Our Business
Partners and Shareholders
Maintaining Fair Relations with Our
Business Partners
In Order to Properly Disclose Information to Shareholders

About LAWSONThe First Place in the Category of Retailing/Supermarkets of theAwards for Excellence in Corporate Disclosure for 5 consecutive Years
LAWSON won the first place for the fifth consecutive year in
the category of Retailing/Supermarkets in the 2010 Awards
for Excellence in Corporate Disclosure held by the Securities
Analysts Association of Japan, while the positive attitudes of the
management and fair information disclosure in Investors Relations(IR) activities, which are public relations activities toward investors,
were also highly evaluated.
We will continue to actively provide investors with accurate andimpartial IR disclosures so as to be properly judged by the stock
market.
■Reasons for LAWSON’s Best IR Award● The top management positively engages in investor relations, such as
the CEO stating corporate strategies clearly and simply.
● T he IR department is easily accessible, sufficient information is
accumulated, and useful discussion is possible.
● Corporate philosophy and a mid-term vision are clearly set.
● Explanations, questions and answers at the meeting on financial results
are fully satisfactory and disclosure of explanatory materials is sufficient.
● Disclosure of information is conducted fairly.

99
Corporate Citizenship Report▲2010 Awards for Excellence in Corporate
Disclosure Awarding Ceremony● The capital policy and measures for shareholder return are fully explained.

Click here for the latest IR information (forinvestors and shareholders)

WebsiteCONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

LAWSON’s Organization

About LAWSONLAWSON Group Corporate Conduct Charter

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

1. Basic Declaration

2. Basic StanceCaring for Our Planet

We*1 believe that fulfilling our

1. We shall act with consideration toward all customers.

Enriching the Community

corporate social responsibilities

Motivating People

while responding to the requests

2. We shall support LAWSON franchise stores, which represent our largest
partner.

About LAWSONof LAWSON Group* 2 stakeholders

100 ▼LAWSON’s Organization

will lead to the enhanced corporate

109

LAWSON Group Corporate Conduct Charter

value of the LAWSON Group. With a

Corporate Governance and Internal Control

solid understanding of the Charter’s

Initiatives to Promote Compliance

contents, we pledge to always act

Improvement of the Risk Control
System for a Speedier Response

sincerely and considerately with a▶Corporate Data / Store Information /Subsidiaries and Affiliateshigh sense of corporate ethics while

Corporate DataStore Information
Subsidiaries and Affiliates
112 ▶Comments of third parties
116 ▶History of the LAWSON Groupadhering to all laws.
*1. “We” refers to all directors, officers, regular employees,
temporary employees and dispatched employees of the
LAWSON Group (hereafter regular employees, temporary
employees and dispatched employees are collectively
referred to as “employees.”).
*2. “The LAWSON Group” refers to LAWSON, INC. andcompanies within the scope of consolidation.

100
Corporate Citizenship Report

3. We shall conduct fair and transparent business transactions with every
business partner.
4. We shall create a friendly workplace environment for all employees.
5. We shall disclose necessary information to all shareholders andinvestors.
6. We shall take an active approach to environmental protection andproactively carry out social contribution activities as a member of thelocal community.
7. We shall maintain no ties with anti-social organizations and maintainhealthy and proper relations with elected officials and public employees.
8. We shall adhere to internal regulations and various rules while
undertaking our daily work to ensure that we do not lose any valuableassets of the LAWSON Group.

CONTENTS

LAWSON’s Organization

About LAWSON

01

CONTENTS

Corporate Governance and Internal Control

02

Corporate Philosophy and Editorial Policy

LAWSON strives to enhance Corporate Governance by improving the soundness andtransparency of management, through ensuring compliance and affirmative disclosure.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report●Overall view of LAWSON’s Internal Control System

Caring for Our Planet
Enriching the Community

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates
Corporate Data

Food Safety and Hygiene Management Subcommittee

Emergency Risk
Management Committee

Accident Prevention and BCP* Subcommittee

112 ▶Comments of third parties

Company Car Safety Measure Subcommittee

Affiliated company
complianceofficer meeting

Compliance Officers
Control

Monitoring

Division Director Region Director

Environment Subcommittee●Ordinary precautions●Emergency system

Internal controls monitoring

Affiliated companies

Compliance andRisk Control Office

CCO

Crime Prevention Subcommittee

Internal Audit Office

116 ▶History of the LAWSON Group

Corporate Citizenship Report

President and CEO

Compliance and Risk
Management Committee

Subsidiaries and Affiliates

101

Reports on important issues

Set internal controls
system policy

Close communications
Basic management policy

Control

Monitoring

General Managers

Branch Director

Control

Monitoring

Managers

Managers

ControlManagers

Guidance/support

Monitoring

Person in Charge Person in Charge Person in Charge Person in Charge

Franchise stores

Store Information

Mutual understanding / information exchange

100 ▼LAWSON’s Organization

Board of Directors

Corporate Audit Office

Motivating People
About LAWSONInternal control audits
Regular meetings

Board of Corporate Auditors*BCP: Business Continuity Plan

CONTENTS

LAWSON’s Organization

About LAWSONCorporate Governance and Internal Control
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON
100 ▼LAWSON’s Organization

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates
Corporate DataStore Information

Board of Directors & Executive Officer System
The Board of Directors intentionally has few members, 7 directors
including 3 outside directors, to facilitate swift management decisions.
This system enables us to make fair decisions on important matters aboutcompany affairs including the formulation of business strategy, based ona wide range of perceptions and knowledge by having the same authority
as general stockholders. The executive officer system enables us toaccelerate business execution through the delegation of authority.

Audit System
LAWSON’s Board of Corporate Auditors has 4 members, including 3
outside auditors. The Board of Corporate Auditors monitors and verifies theexecution of duties by directors by attending Board of Directors and otherimportant meetings, providing opinions, and reviewing important documents.
LAWSON has established the Internal Audit Office as an independentinternal auditing unit to strengthen auditing functions from the viewpoints ofcompliance with laws and regulations and social responsibility. This officemonitors the propriety of our business operations on an ongoing basis,including risk management and legal compliance.

●Matters Relating to Directors

Number of Directors specified in
the Articles of Incorporation:

11

Term of office of Directors specified
in the Articles of Incorporation:

2 years

Chairman of the Board of
Directors:

OutsideDirector

Number of Directors:

7

Number of Outside Directors:

3

Number of Independent Officers
designated among the Outside Directors:

2●Matters Relating to Auditors

Number of Auditors specified in
the Articles of Incorporation:

4

Number of Auditors:

4

Number of Outside Auditors:

3

Number of Independent Officers
designated among the Outside Auditors:

2

Subsidiaries and Affiliates
112 ▶Comments of third parties
116 ▶History of the LAWSON Group102
Corporate Citizenship Report

Designation of Independent Directors
Based on the partial revision of the Securities Listing Regulations, the Enforcement Rules for Securities Listing Regulations, and the Guidelines
concerning Listing Examination, etc. of the Tokyo Stock Exchange (enacted on December 30, 2009), a listed company must secure at least one
independent director and make the relevant information available to public inspection, etc. LAWSON has high independence, to which none of therequirements stipulated in the “Enforcement Rules for Securities Listing Regulations Article 211, Paragraph 6, Item 5,” etc. is applicable. A total of four,
consisting of two outside directors and two outside auditors, has been designated at the meeting of the Board of Directors as independent directors
who supervise corporate management from an independent standpoint and are unlikely to cause conflicts of interest with general shareholders.

CONTENTS

LAWSON’s Organization

About LAWSONCorporate Governance and Internal Control
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet

Compensation System
The Compensation Committee, led by an outside director, met twice in fiscal 2010 todiscuss topics such as how to determine director and executive officer compensation,and reported the conclusions of these meetings to the Board of Directors.
LAWSON also introduced a half-year salary system for employees in managerial
positions above a certain rank from fiscal 2010 to establish stronger linkage between
work results and corporate performance.

Enriching the Community
Motivating People
About LAWSON
100 ▼LAWSON’s Organization

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates

Internal Control System
LAWSON faces wide-ranging risks as a company involved in many different businessareas centered on convenience stores, with stores providing diverse products
and services in every prefecture of Japan. We believe that the establishment
and operation of a system of internal controls is of operating vital importance for
ensuring sound and sustained corporate development. We review our basic policy
each year in accordance with updating requirements and changes in management
environment to maintain an effective and rational internal control system.

Corporate DataStore Information
Subsidiaries and Affiliates
112 ▶Comments of third parties
116 ▶History of the LAWSON Group“The Fiscal 2011 Basic Policy for Maintaining the Internal Control System”
In fiscal 2011, in order to identify at an early stage any violation of law or any fact with a threat thereof in the entire LAWSON chain, setting up
a consultation service available to the employees of franchise stores and business partners, working to make the “LAWSON Group Corporate
Conduct Charter” known to all affiliated companies, and assigning a person in charge of promoting compliance and risk management in majoraffiliated companies have been added to the policy, which was determined at the meeting of the Board of Directors in February 2011.

103
Corporate Citizenship Report

CONTENTS

LAWSON’s Organization

About LAWSON

01

CONTENTS

Initiatives to Promote Compliance02

Corporate Philosophy and Editorial Policy

We promote a better company structure to raise awareness of compliance.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

Company Structures for Raising Awareness of Compliance25

LAWSON Environmental Activities Report

LAWSON has appointed a Chief Compliance Officer (CCO), who

Caring for Our Planet

has overall responsibility for the promotion of compliance andEnriching the Community

management of risks. The CCO leads the Compliance and Risk

Motivating People

Control Office, which has its own full-time staff. Compliance officers

About LAWSON

are also appointed in each headquarters division and at the seven100 ▼LAWSON’s Organization

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control

109

region offices in Japan.
With the aim of ensuring compliance with laws and regulations

Initiatives to Promote Complianceand effective risk management measures, the CCO convenes

Improvement of the Risk Control
System for a Speedier Response

meetings of the Compliance and Risk Management Committee,▶Corporate Data / Store Information /Subsidiaries and Affiliatescomprised of all Compliances Officers, once a month to identify

Corporate DataStore Information
Subsidiaries and Affiliates
112 ▶Comments of third parties
116 ▶History of the LAWSON Group▲Compliance and Risk Management Committee

current problems and to preempt misconduct and other problematic
incidents.
Compliance officers promote compliance and risk managementin their own sections, provide related education, and propose
improvements. Compliance and risk management officers arealso appointed at affiliated companies, and meetings of affiliatedcompany compliance officers are held to share information and104
Corporate Citizenship Reportknowledge throughout the LAWSON Group.

▲Affiliated company compliance officer meeting

CONTENTS

LAWSON’s Organization

About LAWSON

Initiatives to Promote Compliance
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON
100 ▼LAWSON’s Organization

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates
Corporate DataStore Information
Subsidiaries and Affiliates

112 ▶Comments of third parties
116 ▶History of the LAWSON GroupFor the maintenance and enhancement of the compliance system
We have developed compliance-related rules and conducts regular compliancetraining, including e-learning and group training by job type, to ensure that we fulfill
our corporate responsibility to comply with laws and regulations and respect social
standards and morals. Based on the LAWSON Group Corporate Conduct Charterand the LAWSON Code of Ethics, we have periodically revised the LAWSON GroupC&R Handbook, which summarizes these standards of conduct so that we canmaintain and enhance employee awareness of compliance and risk management
through work.
In addition to conducting attitude surveys covering all employees (see P.93),
as well as surveys for business partners (see P.97), we have set up hotlines both
inside and outside the company (at a law firm) as our internal reporting system, tofacilitate the early identification of internal problems and the swift implementation ofnecessary remedies.

▲LAWSON Group C&R Handbook

Compliance Survey
To figure out the penetrance of the compliance system, we perform compliance surveys covering all company
personnel once a year. Based on the result, we provide further improvement.
<Findings of the 7th (fiscal 2010) compliance questionnaire survey and measures to the results>
We have conducted a questionnaire survey covering the entire LAWSON Group for the first time. Figures were slightly lower compared to fiscal 2009 for theoverall LAWSON Group and the tendency was more apparent especially among store employees and operating lines. It is presumed that this is because thecorporate awareness of the activities and the system has been enhanced, but as the words and actions of superiors and the workplace atmosphere cannot keep
up with this, an increasing number of people are of the opinion that these words and actions are for tatemae (public position) only, i.e., for external display only.
The results were lower in many Group companies than in LAWSON, which shows that the “understanding of compliance” has not been successfully promoted.
Based on the result, we will further promote compliance in the entire Group by setting up the “Store Crew Relief Hotline” to improve the consultation service

105
Corporate Citizenship Reportand by revising the “LAWSON Group C&R Handbook” in fiscal 2011.

CONTENTS

LAWSON’s Organization

About LAWSON

01

CONTENTS

Improvement of the Risk Control System for a Speedier Response

02

Corporate Philosophy and Editorial Policy

In order to prevent the occurrence of misconduct and other problematic incidents, we will
improve the risk management system and further share risk information.

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON
100 ▼LAWSON’s Organization

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates
Corporate DataStore Information
Subsidiaries and Affiliates

112 ▶Comments of third parties
116 ▶History of the LAWSON Group106
Corporate Citizenship Report

Enhancing Structure to Address New Risks
LAWSON focuses on three major risk areas from the corporate
ethics perspective: product quality and hygiene management (seeP.77-83 regarding quality management), information security, anddisaster response. We have a system in place for the swift resolutionof problems in the event of an emergency, and the Compliance andRisk Management Committee and five subcommittees convene innormal times to prevent the emergence of risks.
In the event of a serious risk emerging, we set up an emergency
risk management committee to contain the risk and minimize
damage. After resolution of the situation, we analyze causes toensure restoration of trust and prevent recurrence, and seek to further
improve our risk management capabilities by providing feedback on
our findings to employees through training. We have also prepareda Business Continuity Plan (BCP) and are working to improve ourbusiness continuity management (BCM) system to minimize businessinterruptions and other damages that we are likely to suffer in theevent of a large-scale natural disaster or pandemic.

▲BCP guidelines

CONTENTS

LAWSON’s Organization

About LAWSON

Improvement of the Risk Control System for a Speedier Response
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON
100 ▼LAWSON’s Organization

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates
Corporate DataStore Information
Subsidiaries and Affiliates

112 ▶Comments of third parties
116 ▶History of the LAWSON Group107
Corporate Citizenship Report

Maintaining Lifeline Functions during Major Disasters
In the case of large-scale disasters, the LAWSON Group strives to ensure the ongoing
operation of stores in affected areas and the rapid restoration of service in stores struck by
disaster. We have compiled basic and organization-specific (branch office, region office,and headquarters) disaster response manuals and distributed these to each branch anddepartment of headquarter office. We have also included relevant parts in store manuals. In
the event of a large-scale disaster, we have systems in place to establish Disaster Response
Offices and ensure quick response to disasters.
We also conduct disaster response training programs twice a year* to ensure that all
employees are fully aware of the actions expected of them in times of disaster. We review
the disaster response manuals in light of problems or questions that may have arisen during
response training or actual disasters.
*In light of the Great East Japan Earthquake, disaster response training programs will be conducted three times from FY2012.

Click here to find out about the support for the area affected by theGreat East Japan Earthquake.

Featured Page

Improving Information Security

LAWSON Group Personal
Information Protection Policy

We have established the LAWSON Group Personal Information Protection
Policy that is also reflected in store manuals to ensure that it is understood andput into practice. To raise awareness, we use internal newsletters and othercommunication tools to describe common errors and complaints at storesand ways to resolve them. The LAWSON Office Security Rules are set up for
headquarters employees.
We strive to improve our information security on all fronts through measures
such as regular checking of our information management system using selftesting and internal auditing processes, rigorous observation of rules for the use,
storage and disposal of personal information, and information security training.

1.	We acquire, use, provide, or
entrust personal information in an
appropriate manner.
2.	We implement measures for the
security of personal information.
3.	We comply with laws and otherregulations.
4.	W e c o n t i n u o u s l y i m p r o v e
the compliance program forthe protection of personal
information.

CONTENTS

LAWSON’s Organization

About LAWSON

Improvement of the Risk Control System for a Speedier Response
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON
100 ▼LAWSON’s Organization

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109

Crime Prevention Measures in Stores●Details of the crime prevention measures

To prevent crime at stores, we have conducted various activities including
promotion of the installation of CCTV surveillance systems and deployment ofanti-crime paint balls, dispatch of headquarters staff to make late-night rounds ofstores, participation with local police departments in mock robbery exercises, andadherence to the “Five Principles of the Crime Prevention.” In spite of the above
efforts, however, a robbery and murder occurred in November 2010.
LAWSON has set up a “Crime Prevention Committee” to review crime
prevention measures in order to prevent the recurrence of such a tragedy. As aresult, LAWSON headquarters have taken the measures specified on the right,
newly encouraged the stores to put top priority on personal safety and to ensure
the implementation of preventive measures, and distributed the Five Principlesof the Crime Prevention Card in August 2011. Moreover, LAWSON will urge the
National Police Agency and the Japan Franchise Association to implement crime
prevention measures jointly for the entire convenience store industry.

1. Promotion of the installation of security cameras outside the store▶Corporate Data / Store Information /Subsidiaries and Affiliates

By installing security cameras outside the store, the preventive
effects on the occurrence of crime will be enhanced. And in thecase of a crime, we will provide cooperation in the investigation
for the arrest of the criminal by offering the recorded images ofthe store’s parking area and the storefront street.
2. Improvement of security camera functions
By replacing all the security camera systems
with digital systems, the number of cameras
will be increased, the image quality will beenhanced, the video recording capability
will be improved, and replacement of video
tapes will be unnecessary.
3. Improvement of the environment for crew education
The number of alerts on crime prevention
for distribution to POS registers and store
computers has been increased and tools
and manuals for use in crew education,
including the self checklist for crime
prevention, have been developed.

Corporate DataStore Information
Subsidiaries and Affiliates
112 ▶Comments of third parties
116 ▶History of the LAWSON Group

4. Strengthening of crime prevention rounds
We will strengthen the guidance on making the rounds of the store specificallyfor crime prevention in order to enhance the awareness of franchise stores.

108
Corporate Citizenship Report▲Five Principles of the Crime Prevention Card

CONTENTS

Corporate Data / Store Information /Subsidiaries and Affiliates

01

CONTENTS

Corporate Data (As of February 28, 2011)02

Corporate Philosophy and Editorial Policy

Company Name
Address

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People

President and CEO
Established
Capital
Number of Employees
Business Activities

About LAWSON
100 ▶LAWSON’s Organization

About LAWSONConsolidated Net Sales of All Stores

LAWSON, INC.
East Tower, Gate City Ohsaki, 11-2, Osaki
1-chome, Shinagawa-ku, Tokyo 141-8643,
Japan
Takeshi Niinami
April 15, 1975
58,506,644,000 yen
5,703 (Consolidated)
Development of LAWSON, LAWSON STORE100
and NATURAL LAWSON franchise chains, etc.

(billions of yen)
20,00015,000Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▼Corporate Data / Store Information /Subsidiaries and Affiliates

Company-operated
Franchise stores (No.)(No. of stores )Franchise stores (％)
9,994 （%）
10,000 94.5 94.9 9,527 9,761 9,001 100

8,564 8,587
8,000

8,093

8,148

8,362

8,663

87.8

88.8

90.1

Average Number of Customers / Average Purchases
No. of customers
Average spend
per customer
10000(No. of customers)
1,000

80

800

60

600

813

812

Corporate DataStore Information

6,000

585

586

868

8000
6000
589

868

(Yen)
1,000

872
800

500

New Stores

1000

All Stores

505 517502 506 513
477
478
464
436 800
429

600
300

4,000

40

2,000

1,165
471

0

Corporate Citizenship Report

Average Daily Sales per Store(thousands of yen)
600

573 600

400

4000

400

200

2000

200

116 ▶History of the LAWSON Group

109

2006 2007 2008 2009 2010 (FY)

400
569

Subsidiaries and Affiliates
112 ▶Comments of third parties

16,661 16,828

5,000

0

Number of Stores*1

15,587

10,000LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control

13,866 14,151

439

1,098

20
993

0
*2
2006 2007 2008 2009 2010 (FY)

0

0
2006

2007

2008

2009

200
100

0
2010 (FY)*1 Includes total of all LAWSON, NATURAL LAWSON, LAWSON STORE100 and SHOP99 stores from FY 2008
*2 FY 2009 and later includes stores operated by LAWSON Okinawa, Inc.

0

400
200
0

2006 2007 2008 2009 2010 (FY)CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

Corporate Data / Store Information /Subsidiaries and Affiliates
Store Information 9,994（1,077）stores in Japan*1(As of February 28, 2011)21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON
100 ▶LAWSON’s Organization

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control
Initiatives to Promote Compliance

Figures in brackets represent totals for LAWSON STORE100 and SHOP99 stores only
*1 Includes 141 stores operated by LAWSON Okinawa, Inc.

03

▼Corporate Data / Store Information /Subsidiaries and Affiliates
Corporate DataStore Information
Subsidiaries and Affiliates

112 ▶Comments of third parties
116 ▶History of the LAWSON Group110
Corporate Citizenship Report

Hokkaido Region

532

Chubu Region

1,474（150）
Niigata 102
Toyama 112
Ishikawa 87
Fukui
99

Yamanashi 73
Nagano 132
Gifu
122（9）

Tohoku Region

Shizuoka 180 （15）Aichi
473（126）Mie
94835（34）

Aomori 169
Iwate 160
Miyagi 193（29）
Akita
153
Yamagata 61
Fukushima 99 （5）Chugoku Region

556

Tottori
Shimane89
90

Okayama 122
Hiroshima 143

Yamaguchi 112

Kanto Region

Improvement of the Risk Control
System for a Speedier Response
109

About LAWSON

3,013（653）

Kyusyu Region

1,061（13）Fukuoka 357 （13）Saga
61
Nagasaki 87
Kumamoto 92
Oita
139
Miyazaki 79
Kagoshima 105
Okinawa 141 *2*2 No. of stores operated by LAWSON Okinawa, Inc.

Kinki Region

2,110（227）
Shikoku Region

413

Tokushima 103
Kagawa 98
Ehime 155
Kochi
57

Shiga 127
Kyoto 251 （42）Osaka 969 （144）
Hyogo 554 （38）Nara
99 （3）
Wakayama 110

Ibaraki 109 （5）Tochigi 107
Gunma
68
Saitama 389 （49）Chiba
355 （61）
Tokyo 1,288（365）
Kanagawa 697（173）Overseas
SHANGHAI HUALIAN LAWSON CO., LTD.: 315
CHONGQING LAWSON CO., LTD. : 4

CONTENTS

Corporate Data / Store Information /Subsidiaries and Affiliates

01

CONTENTS

Subsidiaries and Affiliates

02

Corporate Philosophy and Editorial Policy■ Consolidated Subsidiaries (As of February 28, 2011)

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community

Ninety-nine Plus Inc.

Cross Ocean Media, Inc.

Direct operation and franchise chain management of

Perform all activities related to electronic advertisements

single price store including LAWSON STORE100

CHONGQING LAWSON CO., LTD.
LAWSON ENTERMEDIA, INC.*

Motivating People

Sale of tickets for concerts, movies, sporting and other

About LAWSON

events, mainly through Loppi multimedia terminals

100 ▶LAWSON’s Organization

located inside LAWSON stores

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response▼Corporate Data / Store Information /109
Subsidiaries and Affiliates
Corporate DataStore Information
Subsidiaries and Affiliates
112 ▶Comments of third parties
116 ▶History of the LAWSON Group111
Corporate Citizenship Report

About LAWSON*LAWSON ENTERMEDIA, INC. and HMV Japan K.K. have merged in
September 2011, and operate as LAWSON HMV Entertainment, Inc.

LAWSON ATM Networks, Inc.
Installation, operation and management of ATMs in

Development of LAWSON stores in Chongqing, China.
(Established April 29, 2010)

HMV Japan K.K.*
Sale of music and video software through stores andinternet

BestPractice Inc.

LAWSON stores and deposits/withdrawals, transfers

All activities related to conducting convenience store

and related financial services via ATMs outsourced fromsurveys and proposals for improving LAWSON stores

partner financial institutions■ Affiliated Companies
SHANGHAI HUALIAN LAWSON CO., LTD.

LAWSON Okinawa, Inc.

Development of LAWSON store chain in Shanghai, PRC,

Development of LAWSON store chain in Okinawa

through a joint venture with Shanghai Bailian Group Co.,

Prefecture through a joint venture with SAN-A CO., LTD.

Ltd.

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities
03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Comments of third parties

We invited comments on LAWSON’s environment conservation/social contribution activities from athird party’s viewpoint from members of organizations engaged in the launch of the “Support Dreams
Fund” (a scholarship program for students affected by the Great East Japan Earthquake).
We are taking these comments seriously for the improvement and development of our future initiatives.

Help push the psychological button for the “motivation to support.”

Caring for Our Planet

Ms. Kina Yachi, Representative Director

Enriching the Community

Charity Platform, specified nonprofit organization

Motivating People
About LAWSON
100 ▶LAWSON’s Organization

LAWSON Group Corporate Conduct Charter

About LAWSON

http://www.charity-platform.com/
Japanese only“Charity Platform” is an intermediary support organization that connects the motivation to conduct charity activities with NPOs and NGOs thatare engaged in charity activities. Charity Platform currently serves as the Secretariat of the “Support Dreams Fund” and its members have been
engaged in practical work such as the recruitment of scholarship students and payment of scholarship grant ever since the launch of the fund.

Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates

We believe the idea of this “Support Dreams Fund” is significant, as it islet donators know how helpful the support they provided was, then,an activity where members of the LAWSON Group that has many bases

donators and supporters simply become donation fatigued. In thatthroughout Japan jointly collect donations, thus enabling the provisionsense, we feel that we are now at a crucial stage. We would be happyof support to a number of students.

if LAWSON stores that are visited by many people continue to provide

However, some time has now passed since the massive

information that the affected area is still facing a tough reality and needs

earthquake and we are at a time when our “motivation to support thehelp and support in order to help push the psychological button for theSubsidiaries and Affiliates

people in the affected area,” which was prevalent immediately after the“motivation to support.”

112 ▼Comments of third parties

disaster, is becoming increasingly lost in our daily lives. An importantMoreover, we would like you to work to provide non-financial

116 ▶History of the LAWSON Grouppoint for continuous support by many is to let people know how theirsupport as well. For example, we think that we will be able to determine

donations have been used. For example, if a person donates money

essential needs if a mechanism is built to invite the opinions of disasterfor 10 onigiri (rice balls) and learns that 10 people ate them and werevictims extensively with the stores in the affected area serving as thesatisfied, then the donator becomes motivated to donate further. On

contact point. We would appreciate it if the support was provided by thethe other hand, if the contact for donations does not make efforts toentire Group, including the franchise store owners and employees.

Corporate DataStore Information

112
Corporate Citizenship Report

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

Comments of third parties

About LAWSON

03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON
100 ▶LAWSON’s Organization

LAWSON Group Corporate Conduct Charter

Listen to the voice of disaster victims and provide information correctly
Ms. Keiko Hayashi, Representative
Bridge for Smile, specified nonprofit organization

http://www.b4s.jp/en/index.html“Bridge for Smile” is an organization that supports children from orphanages to enter into society.
The organization has come forward to offer cooperation through “Charity Platform” at the launch of
the “Support Dreams Fund.”Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates
Corporate DataStore Information
Subsidiaries and Affiliates

Immediately after the massive earthquake when everyone wasthis situation, careful attention is of vital importance. If information

at a loss regarding what action should be taken, the LAWSON

is organized and the activities are widely announced, taking aGroup placed the highest priority on the affected area under the

stance to properly understand the thoughts and ideas of the people

leadership of its president and speedily provided support. We

in the affected area and stand by their side, greater power to solve

considered this a perfect opportunity to put the idea of the “Hotproblems will be harnessed.

Station in the Neighborhood” into practice.
We would like to ask the LAWSON Group to listen carefully

Moreover, it is very important to encourage general consumers
to donate to the “Support Dreams Fund.” To build the mechanism

112 ▼Comments of third parties

to the voice of disaster victims and provide information correctly.

for the above is, we believe, an opportunity to show the capability

116 ▶History of the LAWSON Group

NPO members are working hard in the affected area, but there isof the LAWSON Group that has extensive knowledge of consumer

no designated location for conveying messages to those affected.

psychology. Everybody will be happy if there is a system where

Because the LAWSON Group has bases all over Japan, we would

supporters also can have some fun or be rewarded, no matter how

113
Corporate Citizenship Reportbe grateful if the Group could provide a location for conveying

small, if they continue to donate. We therefore request that you

such messages in order to successfully connect the people in thebuild a system that will create excitement among people such that

affected area with those who wish to provide support for them. In

they become “willing to support children’s dreams.”

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

Comments of third parties

About LAWSON

03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON
100 ▶LAWSON’s Organization

LAWSON Group Corporate Conduct Charter

Make social contributions, leveraging the strengths of core businessMr. Hidemi Oyama, Editor
The Education Newspaper

http://www.kyobun.co.jp/ Japanese only

The Education Newspaper is a company that publishes the Education Newspaper, etc. in order to play a partin education, which is the basis of human resources development, through news reporting. The company hascome forward to offer cooperation through “Charity Platform” at the launch of the “Support Dreams Fund.”Corporate Governance and Internal Control
Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates
Corporate DataStore Information
Subsidiaries and Affiliates

112 ▼Comments of third parties
116 ▶History of the LAWSON Group114
Corporate Citizenship Report

When a company engages in social contribution activities, they should
be conducted in a manner that creates values (social contribution) in its
core business, taking advantage of its business skills and resources,
which is an initiative that is becoming widespread. With the occurrence ofthe massive earthquake disaster, we think that there is a possibility thatturning core business, as it is, into values will become popular, providing
a method of working and thinking that differs from the conventional one,and thus enable profound changes in Japan over the next several years.
As for the LAWSON Group, its strength in terms of core businessis the fact that the Group has locations for face-to-face service all overJapan. We would like the Group to make good use of the above strengthand take a further leap forward in conducting social contribution activities.
Convenience stores, fast food stores, and post offices collectively shouldbe able to cover the entire country. We would like the above entities tomake available a common pamphlet showing volunteer activities andNPOs in respective areas to those who wish to engage in volunteer
work. We would also like companies to cooperatively engage in social
contribution activities for Japan in the future, instead of competing against
each other in terms of CSR.
We believe that this “Support Dreams Fund” is a remarkableorganization, as it promotes solicitous activities for students, making it
possible to concurrently receive other scholarship money and is managed
collaboratively with NPOs, including Charity Platform. Moreover, we
would like you to inspire students by making good use of LAWSON Group
connections. Students are greatly affected by the words of celebrities.
There are students who study to enter the University of Tokyo, because
a high profile person visited their high school from Tokyo and talked tothem. It would be nice if you could provide students with the opportunity
to meet LAWSON`s president, Mr. Niinami and other celebrities to listen
to their words and advice.

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group05
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

History of the LAWSON Group
1975

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet
Enriching the Community
Motivating People
About LAWSON
100 ▶LAWSON’s Organization

1976

Oct. Established T.V.B. Sun Chain Co., Ltd.

1977

April Inaugurated system for joint delivery of milk and other daily use products.

Jan. Installed first-generation IT system

Nov. Established the LAWSON Code of Ethics.

1980

Sept. Concluded business tie-up between LAWSON and Sun Chain

Dec. Received ISO14001 certification (international
environmental management system standard)

1982 March Began accepting home delivery service orders.
1986
1988

May Began employing a new three-delivery system.

1992
1993

April Commenced Clean Aid activities.

1995

Jan. Conducted recovery and relief activities
following the Great Hanshin-Awaji Earthguake

116 ▼History of the LAWSON Group

1996 March Began handling sales of stamps,
post cards and revenue stamps.
April Initiated LAWSON Ticket sales.
June Changed company name to LAWSON, INC.

115
Corporate Citizenship Report

July Opened first LAWSON store in Shanghai, People’s
Republic of China.

Feb. Opened 2nd environmental action store, the Numata Interchange Store, in Gunma Prefecture.
June Began Mt. Fuji LAWSON Forest Project.
July Shares listed on the First Sections of the Tokyo Stock Exchange andOsaka Securities Exchange.

Oct. Began bill settlement services to accept electricity and gas bill payments.

Sept. Started collecting donations for charities working to protect the global environment(the present LAWSON Green Fund).

Subsidiaries and Affiliates

2000

1989 March Merged with Sun Chain Corporation, to form Daiei Convenience Systems Co., Ltd.

▶Corporate Data / Store Information /Subsidiaries and Affiliates

Jan. Started providing organ donor cards at all stores.
Nov. Stopped providing chopsticks, spoons and forks with boxed lunches (except on request)

Sept. Began using point-of-sale tracking system

Feb. Began employing the slogan the “Hot Station in the Neighborhood” in internal andexternal communications.

112 ▶Comments of third parties

1999

April Began sales of Kara-age Kun fried chicken nuggets.

1991

Store Information

Feb. Installed Loppi multimedia terminals at all stores.

1978

Improvement of the Risk Control
System for a Speedier Response

Corporate Data

1998

May Opened the Katsushima 1-chome (Tokyo) experimental
environmental action store.

Initiatives to Promote Compliance

109

July Commenced operations in Okinawa, marking the Company’s
extension of operations to all 47 Japanese prefectures.

Nov. Created specialized plant to make boxed lunches, and began supplying freshly made boxed lunches.

LAWSON Group Corporate Conduct Charter
Corporate Governance and Internal Control

1997 March Started “Every Store Can Contribute” initiative.

June Opened first store in Sakurazuka (Osaka).

03

21

April Established Daiei LAWSON Co., Ltd.

About LAWSON

Oct. Established i-Convenience, Inc.

2001 March Adopted new uniforms made from recycled PET bottle materials.
May Established LAWSON ATM Networks, Inc.
July Opened the first NATURAL LAWSON store.

2002

June Introduced the LAWSON PASS membership card.
Nov. Established the Compliance Promotion Committee

2003

Jan. Established post office counters at all stores.
May Began staged removal of preservatives andartificial colorings from LAWSON original products
sold in the Tokyo metropolitan and Kinki regions.
August Signed an agreement with Wakayama Prefecture on local
cooperation activities.
*The photos show the events denoted in a different color.

CONTENTS
01

CONTENTS

02

Corporate Philosophy and Editorial Policy

Top Commitment
Value of the Existence of the LAWSON Group
Revealed by the Earthquake
20 LAWSON Stores: Environmental Protection and Corporate Citizenship Activities

History of the LAWSON Group
2004

July Began installation of energy-efficient combined refrigeration and air
conditioning systems.

03
05

21

LAWSON's Environmental Management

25

LAWSON Environmental Activities Report

Caring for Our Planet

June Appointed Compliance Officers.

2005 March Announced Personal Information Protection Policy.

About LAWSON

2009

Jan. Started electric vehicle working trial
Feb. Tokushima Prefecture Promotion
Shop established inside the LAWSONToranomon Tomoe-cho Store, Tokyo.

May Opened the first LAWSON STORE100.

March LAWSON TICKET INC. merged with
i-Convenience, Inc. (to form LAWSON ENTERMEDIA, INC.).

June Created new corporate philosophy to markthe 30th anniversary of LAWSON’s founding.

March Established scholarship system for Vietnamese exchange
students.

Jan. Officially started waste oil recycling

May Ninety-nine Plus Inc. merged with VALUE LAWSON INC.

Enriching the Community

April Launched full-scale feed and compost recycling.

Motivating People

Sept. Became first private company to sign an agreement withJapan’s Ministry of the Environment

June Began introducing LEDs for signage
and interior lighting at new stores.

2006

About LAWSON
100 ▶LAWSON’s Organization2007 March Employed environmentally friendly PLA for salad containers.

LAWSON Group Corporate Conduct Charter

March Started Bring Your Own program.

Corporate Governance and Internal Control

July Opened HAPPY LAWSON Yamashita
Park store (Yokohama City) to support
families with children.

Initiatives to Promote Compliance
Improvement of the Risk Control
System for a Speedier Response
109▶Corporate Data / Store Information /Subsidiaries and Affiliates
Corporate DataStore Information
Subsidiaries and Affiliates

112 ▶Comments of third parties
116 ▼History of the LAWSON Group116
Corporate Citizenship Report

2008

Feb. Formed comprehensive alliance withJapan Post Holdings Co., Ltd.
April Developed Lawson Genki Plan tobreathe new life into local communities.
April Launched CO2 Offset program.
April Equipped two stores in Nagano Prefecture withsolar panels, in partnership with a citizen fund.
June Started CO2 emission reduction verification
tests under joint research with the Yashiro
Laboratory in the University of Tokyo’s Institute of Industrial Science.

August Began introducing electricvehicles and charging facilities.
Dec. Established LAWSON Okinawa, Inc.
Dec. CO2 Offset program given Minister of the Environment
Prize for activities to prevent global warming

2010 March Established Cross Ocean Media, Inc. as a joint venture.
April Won the 2010 Monde Selection Gold Medal for the“Premium Roll Cake.”
April Established CHONGQING LAWSON, Co., LTD.
June Established “LAWSON Group
Environmental Policy.”
June Established “LAWSON Farm Chiba, Inc.,"
an agricultural production corporation.
June Awarded “LAWSON Green Fund Award” to two citizen groups
at “the first Contest of Activities for Biodiversity Conservation.”
July Opened convenience stores jointly operated by “MatsumotoKiyoshi” and “LAWSON STORE100.”

Sept. Opened a sub-post office in a LAWSON store in Sakaki, Nagano Prefecture

August Opened convenience stores that have a drug-dispensing pharmacy in partnership with Qol Co., Ltd.

Oct. Opened eco-intensive Kure Hiro Koen Store (Hiroshima Prefecture)

Sept. Established “the LAWSON Group Purchasing Policy.”

Dec. Opened an elementary school in Laos, built through thesale of products with attached donations

Sept. Established “LAWSON Group Personal Information Protection Policy.”
Dec. Made HMV Japan K.K. into a consolidated subsidiary.

LAWSON, INC.
CSR Promotion Office
East Tower, Gate City Ohsaki, 11-2, Osaki 1-chome,
Shinagawa-ku, Tokyo 141-8643, Japan
TEL: +81-3-5435-1350 FAX: +81-3-5759-6944

Website: http://www.lawson.co.jp/company/e/Issued September 2011
Next issue scheduled for July 2012
© 1975-2011 LAWSON, INC. All rights Reserved.