17 GOALS TO TRANSFORM OUR WORLDNOPOVERTYManagement Strategy

ZERO
HUNGER

17 GOALS TO TRANSFORM OUR WORLDGOOD HEALTH
AND WELL-BEINGNOQUALITY
POVERTYEDUCATIONGENDERZEROEQUALITY
HUNGER

CLEANHEALTH
WATER
GOOD
ANDWELL-BEINGSANITATIONANDQUALITYEDUCATIONGENDEQUA

INDUSTRY, INNOVATION
AND INFRASTRUCTURE

AFFORDABLEREDUCED AND
CLEAN
INEQUALITIESENERGYDECENTSUSTAINABLE
WORKCITIESANDECONOMIC
AND COMMUNITIESGROWTH

INDUSTRY,RESPONSIBLEINNOVATIONAND
CONSUMPTIONINFRASTRUCTURE
AND PRODUCTION

REDUCEDINEQUALITIESSUSTANDPEACE,JUSTICE
CLIMATEANDSTRONGACTIONPARTNERSHIPLIFE
FORTHE GOALS
BELOW
WATER

PEACE, JUSTICEAND STRONGPARFOR

Urban Dominant Strategy

Establish“Ecosystem”alongwith Local Communities
AFFORDABLE AND
CLEAN ENERGYDECENT WORK AND
ECONOMIC GROWTH

CLIMATEACTIONLIFE
BELOW WATER

LIFE
ON LAND

INSTITUTIONSArea development with stores at the coreboutiques in other buildings in the Former Foreign

We think we will be able to attract more new crowds toThe number of a wide variety of unique brands and shops

the area using or based on our assets such as department
stores and Parco, which operate in major cities throughout
Japan. And as a result, we might be able to further
enhance asset value and asset efficiency – The Urban
Dominant strategy is an initiative for community
development and coexistence with communities making
the best use of the strength of the Company that has
stores in urban locations.
The Urban Dominant strategy has its roots in an
initiative at the Daimaru Kobe store. The Daimaru Kobe
store developed the shops in the Former Foreign
Settlement of Kobe to revitalize not the single“point”but
the“area”as a whole. This initiative started in 1987. Atthat time, the center of transportation and business of theKobe area shifted to Sannomiya and Motomachi wherethe Daimaru Kobe store is located was being relativelydevitalized. Therefore, it was urgent to create the appealof the store to attract customers. The shop development
around the store started with our own buildings. But they
are not enough to revitalize the area. So the Daimaru
Kobe store actively invited some brands to open theirSettlement to draw more customers to the whole area.
using the nostalgic but new look of historic modern
western-style architectures such as “Former Foreign
Settlement Building 38”and“Block 30”has reachedmore than 60 and they bring new life to the history of thearea.
Then such know-how has been applied to the Daimaru
Shinsaibashi store and Daimaru Kyoto store and expanded
and developed into the“Urban Dominant strategy.”
In promoting the Urban Dominant strategy in the future,
positioning Shinsaibashi, Kyoto, Kobe, Nagoya and Ueno
as five key areas, we will also clarify respective“areastrategies” by implementing promotion programs fordeveloping the areas around our stores and motivatingpeople to visit the areas to create attractive areas with
our stores at their core.

Major developments in the Nagoya area
Two development projects have started in the Nagoya
area, one of the key areas.
One is opening of commercial facility in“Nihon Seimei
Sakaemachi Building”(tentative). Daimaru Matsuzakaya
Department Stores will develop a commercial facility bymaster-leasing the property owned by Nippon Life
Insurance Company and finding tenants. The building
located in the center of the Sakae area will have twofloors under the ground and six floors above the ground

Shop leased near Kobe store

36

Bino Higashinotoinwith a total floor area of 6,343 square meters. Given its

LIFEON LAND

“Sustainable Development Goals”
agreed by the world community
to be achieved by 2030

INSTITUTIONS

Management Strategy
denotes shops operated by or leased from Daimaru Matsuzakaya Department Stores.

Map around Matsuzakaya Nagoya store

Map around Daimaru Shinsaibashi store

Map around Daimaru Kyoto store

Nagahori-doriHanamikoji-dori

Yamato-oji-doriKamo River
Kiyamachi-dori

Daimaru
Annex

Kasuga-dori

Block 47
Former Foreign
Settlement Bldg. 38
Block 44
Block 31Block 32

Matsuzakaya
Ueno

Block 30

NTT Nishinihon
Shin-Kobe Bldg.

dori

Wakamiya-odori

location in the center of the Sakae area, we will develop

UenoFrontierTower

Okachimachi
Panda Hiroba

JR Okachimachi Sta.

Daimaru
Kobeuo-(South)(East)

Map
松坂屋上野店周辺地区マッ
around Matsuzakayaプ
Ueno store

JR Motomachi Sta.

ChYabacho-dori

NagoyaParco

Kawaramachi-dori

NagoyaZero Gate

Map around Daimaru Kobe store

Teramachi-dori(South)(South)Shijo-dori
Kyoto
Zero Gate
Takakura-doriMatsuzakaya
Nagoya(Main)

Daimaru Interior Bldg.
Musée Air Shinsaibashi

Daimaru
Shinsaibashi(Main)

Daimaru
Kyoto

Karasuma-doriHisaya-odori

Otsu-dori

Isemachi-dori

Parking(North)Higashinotoin-dori

Redevelopment of “Nishiki 3-chome District 25, Nagoya”(Planned to be completed in 2024)

MidosujiWhiteAvenue(North)Kawabata-dori

Shinsaibashi
Zero Gate

Parking

Shinsaibashisuji“Nihon Seimei Sakaemachi Bldg.”(tentative)(Planned to be completedin Nov 2020)“Ginza Six,”the largest luxury mall Takakura-doriin the Ginzaarea,KamoRiverthe new commercial facility by creating the Group synergy

collected world-class quality brands. The complex thatwith the Matsuzakaya Nagoya store, Nagoya Parco, etc.

was created by developing the two blocks including theto help attract more customers to the area. Construction

former site of the Matsuzakaya Ginza store as one

is planned to be completed in November 2020.

attracts customers not only from Tokyo but also fromThe other is redevelopment of“Nishiki 3-chome District

across Japan and even across the world since it opened

25, Nagoya.”Daimaru Matsuzakaya Department Storesin April 2017. Foreign customers account for about 30%

and Nagoya City concluded a basic agreement in January

and customers in their 20s and 30s occupy the majority.

this year to mutually cooperate in developing the land

Thus it pulls in new customers who did not visit our stores

owned by them. The total site area is 4,862.96 square
meters of which 3,040.82 square meters are owned bybefore. The concept for creating floors beyond productcategories, which can be said to be one of its success

Daimaru Matsuzakaya Department Stores. The following

factors, is applied to the new main building of the Daimaru

are the key development conditions: (1) Daimaru

Shinsaibashi store, which will open on September 20 thisMatsuzakaya Department Stores shall operate commercialyear.

specialty store business in the lower part from the 2nd

The south wing of the Matsuzakaya Ueno store wasbasement floor to upper floors; (2) The main functions torebuilt and remodeled as a high-rise commercial complex

be introduced by the participant candidate shall include“Ueno Frontier Tower”in November 2017. It has Parco’s

stay, culture, learning and amusement; and (3) The

new format store Parco_ya as an anchor tenant and alsobuilding shall be connected to the subway facilities anda cinema complex and highly functional offices. Thereby

the underground mall facilities and ensure barrier-free

it became a landmark that attracts a wide range ofaccess by installing slopes and elevators and by othercustomers. This is the first large-scale joint development

means. We aim to complete construction in fiscal year

project with Parco and we think the experience and know-2024.

how obtained here will be used in the new north wing ofThey are merely a few examples. We, along withthe Daimaru Shinsaibashi store, which will open in 2021.

department stores and Parco in the key areas, will

We will create new value and create new customers inpromote the Urban Dominant strategy to help enliven

the area. Our Urban Dominant strategy will get into full

local communities and grow with them by creating theswing.

Group synergy through expansion of such real estate area
under management.

Draw in new customers as a landmarkof the area
Two redevelopment projects, which changed thebusiness model from department store operation to realestate rental, attract new crowds to the areas and steadily
contribute to revenue.

Ginza Six

Ueno Frontier Tower

Integrated Report 201937