G r o u p

V i s i o nCreate and Bring to Life
“New Happiness.”
Now is the time when lifestyles are changing speedily. To meet these changes quickly, and what is more, to findbudding needs are J. Front Retailing’s important missions. More women’s social advancement. Changing lifestyles due
to falling birthrate and aging population. Increasing globalization and digital consumption. Various factors bring you more
new ways to enjoy your life as well as triggering concerns and stresses. Seeing both these“positive and negative”
factors, we will evolve into a group that can serve you in all aspects of life. With regard to“enjoyment,”we will not only
“sell goods”but create new events and experiences to excite you. With regard to“concerns,”we will cover“shortfall”
such as“busyness,”“uneasiness”and“hassle”and create services to clear the fog in your mind. Our domain will expand
beyond the framework of“retail.”And there should be creative ideas, or the creation of“new happiness.”Now is the time
for J. Front Retailing to drastically change. And we promise you to closely support your life in a“present progressiveform”after 10 years and even 100 years by“changing all the time.”

New employees in FY201804

Values and Vision

New cause assumed by J. Front Retailingmore about the environment and ethics”and“want toThe main business of the Group was the offering of

The Group has to be able to offer something moreproducts and services mainly for“festive occasions”
by the core businesses including department store
chains Daimaru and Matsuzakaya and Parco to meetcustomer needs. With increasingly diversified lifestyles,
however, customer needs are seen not just on festive
occasions but also widely in daily life. By relieving
customers of“concerns”and“frustrations”in daily life
so that they can live more conveniently and more
comfortably, we hope many customers will be able tospare more time for festive occasions. We think that isfeel that their own existence is meaningful in society.”enjoyable and more exciting in response to suchdiversification of the means of seeking enjoyment.
The Vision shows where we and the Company want
to be in the future and helps clarify the organization’s
strategy, direction and decision-making process. It iseach and every employee who will realize the Vision ina concrete manner and the sum of their performance
will constitute our corporate value.

Mission Statement system

the social role we will have to fill, i.e., the cause.
Corporate
Credo
Mission Statement

In fact, as the means of seeking enjoyment arediversified, many customers cannot gain sufficientsatisfaction from a stereotypical form of consumption
as in the past. Consumers“want new and different

Group Vision

Consistent values
Meaning ofexistence
What the Groupought to beexperiences” or “want to enjoy with like-mindedpeople.”Thus the focus of consumption is shifting toexperiences. Another recent big trend is heightened

JFR Wayawareness of social contribution. People“want to care

Ideas we value
to realize the Vision

J F R WAY
Ideas we value to realize the Vision

Try without fear offailure!

Create the future!
We will create things that society
and consumers have never before
perceived as well as create new

We will take action without fear ofamazing and delightful things.

result, and we will all learn
from the challenges
we have faced.

Act for yourself!
We will think for ourselves
when taking action
without waiting to be told,

Introduce new ideas! and will enthusiastically
We will not succumb to an inwardlooking approach, but instead willtake a broader view developed bycoming into contact with people,
objects and eventsin the outside world.

accomplish our goals.

Be sensible andhonest!
We will take action as members ofsociety in a manner commensuratewith a sense of social decency,
while unwaveringly conducting
ourselves with sincerity andhonesty at all times.

Integrated Report 201905