Promotion プロモーション事業

Advertising

Using our main sources of media―
WEEKLY TOYO KEIZAI, KAISHASHIKIHO, and TOYOKEIZAIONLINE, we have generated adiverse advertising business. Throughplanned advertisements and so on,
following business and social trends,
we provide advertiser communication
activity support.

Seminars

From the latest management
issues targeting managers,
to financial management forindividual investors and selfdevelopment stimulating
the intellectual curiosity ofbusinesspeople, we plan andmanage seminars covering adiverse range of themes.

Diverse Media Providing Strong Support
to Client Businesses

Custom PublishingC

ommunication with markets,consumers, and society at large, is
key to conducting business effectively.
Information overload is a problem today,
and therefore we advocate communicating
in a proactive and appropriate mannerto help promote understanding andempathy toward corporate activity. Clear
communication is a prerequisite forsuccess in business, and can steer thesuccess of failure of a business, and local
governments and educational institutions
are no exception.
Our business promotion activities
support corporate information circulationand communication, helping businessesgrow.
Our communication channels include
advertising in print media like WEEKLY

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TOYO KEIZAI and KAISHA SHIKIHO,
or online advertising on TOYOKEIZAIONLINE. In particular, our opening
article, Aspect in WEEKLY TOYO KEIZAI,
or participation in special advertisingfeatures in current topic themes, yields
high readership appeal. Online advertising
using cutting-edge technology also works
effectively to attract potential customers,
thanks to the high access numbers for
TOYOKEIZAI ONLINE. We can also
create public relation brochures andmember magazines, DVDs, and websites
targeting both Japan and abroad.
From Seminar Planningand Management to Custom Publishing
Seminars are an effective way forbusinesses to reach potential customers
directly. We take care of seminar planning,from attracting participants to running theseminar itself. Thanks to our digital andprint media outlets, we have proven theability to attract participants, and we havegrowing number of repeat clients.
We also develop custom publications,in the form of books, magazine books,
and more to circulate information. Uponcontent consultation, we possess theeditorial strength to turn the creation anddisplay of publications at bookstoresa reality. Combine our comprehensive
services for the most in satisfaction.

When it comes to getting the most out of Toyo
Keizai’s planning and network power, ourcustom publication track record has proven to beincreasingly positive. From book and magazine
book to booklet publication, we are able torespond to the diverse needs of companies, local
governments and educational institutions.

The Vast Reach of Cross-MediaT

here is an increasing need for crossmedia expansion, which uses multiple
types of media to circulate information.
For example, ad tie-ins linked to WEEKLYTOYO KEIZAI and TOYOKEIZAI ONLINE
are extremely effective for reaching avaried mix of readers. Advertorials briefly
summarizing content in seminars thathave been held can be run in WEEKLYTOYO KEIZAI and TOYOKEIZAI ONLINE.
A d d i t i o n a l l y, e x c e r p t s f r o m c u s t o mpublishing content can be posted toTOYOKEIZAI ONLINE.
Seminars are effective at communicating
content directly to the selected audiences
they target, and advertising in WEEKLYTOYO KEIZAI can appeal to management
personnel, who constitute the largest groupof its readers. Moreover, advertising on
TOYOKEIZAI ONLINE can help attract
a broader audience ranging in young
businesspeople or those in middle
management positions.
We strongly promote businesses bychoosing the most effective media for thejob, based on theme, target audience, andeach media outlet’s features. Thanks to thetrust out Toyo Keizai brand has garneredfrom a wide range of management andbusiness personnel, we have the ability tosuccessfully carry out promotions spanning
multiple types of media.

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