Journal of International and Advanced Japanese Studies
Vol. 7, March 2015, pp. 183-199 (ONLINE)
Doctoral Program in International and Advanced Japanese Studies
Graduate School of Humanities and Social Sciences
University of Tsukuba
http://japan.tsukuba.ac.jp/research/

ArticlePerceptions of a Japanese Company Outside JapanA Case Study of Belonging and Antagonism in a Multicultural Workplace in Brazil

Marcelo Daisuke YAMAKI
Federal University of ABC, Master in Social and Human Sciences
This article presents a qualitative analysis from interviews with six local employees of a Japanesecompany in Brazil. The aim was the description of conflicts caused by differences between employees’
perception about Japanese national and cultural identity, gender roles and age. The fieldwork was
conducted on a Japanese car manufacturer with worldwide presence and almost 60 years of production
experience in Brazil.
One of the greatest priorities of modern humanity is labor and the environment of large companies is alaboratory where social issues are reflected very intensively. When people are confined together in small
spaces for long periods of time, hidden discriminations are revealed. Clarification of where each person
stands on complex issues is socially demanded. Actors of different ages, social classes, nationalities andgenders influence these scenarios and are influenced by them. The individuals create ties with antagonisticsocial groups at the same time they try to manipulate the perception of the oppositions to work on theirfavor. This article provides insight on possible sources of conflict in multicultural workplaces through theopen presentation of employees’ thoughts on a variety of contexts.
Keywords: Japanese Culture and Identity, Japanese Multinational Enterprises, Multicultural Workplaces, Gender Studies, Aging

Introduction
This article presents a qualitative analysis from interviews with six local employees of a Japanesecompany in Brazil. The aim is the investigation of conflicts caused by differences between employees in thework environment, mainly regarding perception of Japanese national and cultural identity – strongly tied to theJapanese language -, gender roles and age. Although there are substantial differences between corporate culture
and the culture of the country where a company is created, it is important to introduce some backgroundinformation about Brazil and Japan, considering that the practices and values of workplaces are not entities
isolated from society as a whole1. The meanings of each aspect of the organizational routine are impacted by thehistory of the organization; the participants on this dynamics change the organizational structure and arechanged by it as their daily work interferes with rules, hierarchies, production and reproduction of values, etc.
Externally, the large changes in society limit the possible dialogues within organizations; the reinterpretation of
the trade unions role and globalization of the economy are just some of the many factors that change the balanceof power involved. The relevance of the issue is evidenced by the cultural exchanges between the two countries,
emulated by the migration movements throughout the history. Not only the largest population of nikkeijins - theJapanese people who emigrated from Japan and their descendants - is in Brazil2, but the Brazilian community inJapan is one of the largest; the third, just behind the Chinese and Korean3. This exchange is also reflected by
1

Pierre Bourdieu and Loïc Wacquant, An Invitation to Reflexive Sociology (Cambridge: Polity Press, 1992), p. 90.
For this and other statistical data concerning Japanese migration to Brazil, consult: IBGE, Resistência &integração: 100 anos de imigração japonesa no Brasil (Rio de Janeiro: IBGE, 2008).
3
For this and other statistical data concerning migration to Japan, consult: MIC, Japan statistical yearbook 2013
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the large number of Japanese multinationals affiliates in Brazil and companies founded by Japanese people inBrazilian soil. The particular social dynamics within these workplaces is a widely recognized and interesting
phenomenon.
The examination of the matter in question can neither be dissociated from a brief debate on the conceptof globalization. Harumi Befu challenges the notion that globalization is typically a Western phenomenon andadvocates a multipolar globalization, analyzing Japanese presence in Asia, Europe and the Americas4. The axis
through which the contemporary Japanese globalization takes place would be the already mentioned
establishment of affiliates of Japanese MNEs (Multinational Enterprises). The Japanese who migrate tocountries for the implementation of these affiliates would not have, usually, intention to stay and make plans toreturn to the country of origin within 5 years. This group of employees usually would occupy the highest
positions of local decision making and constantly refer to the Head Office in Japan, reinforcing the affiliate’s
subordinate position. Their relationship with the issei5 and their descendants born outside Japan would becomplex and intertwined. The permanent and non-permanent categories are not static; according to Befu,
migrants change their plans depending to the circumstances6. For instance, in the early twentieth century, manyof the issei who traveled to Brazil hoped to return to Japan after a short period abroad, but the context of theSecond World War made them change their mind7. Both groups employ to the fullest their cultural capital,
where the knowledge of the Japanese language is considered the most valuable resource.
Already in the beginning of the 1990’s, the linguist Akemi Yamashita published an article for the journal
Nihongo Kyouiku8 addressing the Japanese presence in companies located in Brazil. The questionnaires used in
the occasion were distributed to 100 of the 300 companies in the city of São Paulo associated to the JapaneseChamber of Commerce and 68 responded. The response forms were anonymous, thus the link between
companies and their respective answers is not traceable. Among the findings of Yamashita9, it is interesting tonote that there were no wage differences between local employees who spoke Japanese and those who did not
speak. In the opinion of the managers consulted, the professional performance of the two groups was similar
and, more than the fluency in language, "Japanese discipline and honesty" were valued. Those who mastered thelanguage, however, were preferred when training opportunities in Japan were offered, what would lead tocompetitive advantages in the long term career path. The data indicated that 79% of the staff in operational level
was composed by Brazilians without Japanese ancestry, 18% by recently migrated Japanese and only 3% bymembers of the Japanese community in Brazil. On the other hand, management positions were occupied mostly(56%) by members of the local nikkei community, followed by Japanese (24%) and non-descendants (6%). It isrelevant to include also that the use of the English language and translators was not common on daily activities
in 1986, according to the conducted survey. At the time, Miyao10 analyzed the data and concluded that thefundamental role of those with fluency of Japanese was to intermediate the dialogues between Japanesemanagers and other employees at the operational level who were not fluent in the Japanese language. He
warned about a “worrying trend” that this fluency was declining among the Japanese descendants.
The research took place in the affiliate of a Japanese MNE which has factories in Brazil for almost 60
years. There are more than 5000 employees in the Brazilian factories and offices working for this widely known
car manufacturer. No female employees occupy positions as directors, the highest position in the hierarchy, and(Tokyo Statistics Bureau, 2012).
Harumi Befu, “The global context of Japan outside Japan”, in Globalizing Japan: Ethnography of the Japanesepresence in Asia, Europe, and America, ed. Harumi Befu and Sylvie Guichard-Auguis (New York: Routledge,
2001), 4.
5
The term Issei refers to the first generation of migrants. Their children are called Nisei; their grandchildren, Sansei;
and so forth.
6
Befu, 8.
7Adriana Oliveira, “Japoneses no Brasil ou brasileiros no Japão: a trajetória de uma identidade em um contexto
migratório” (master’s thesis, University of Campinas, 1997).
8
Akemi Yamashita, “Burajiru no kigyou ni okeru nihongo no hyouka”, Nihongo Kyouiku 73, (1991).
9
Ibid.
10
Susumu Miyao, “Nihongo nouryoku wa nikkei kigyou ni totte hitsuyou ka: Nihongo fukyuu senta- no chousa
kara”, in Burajiru no nikkei shakai ronshu: Bo-daresu ni naru nikkeijin (São Paulo: Toppan Press, 2002).
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only 15% of them are department chiefs, the lowest management position. Also less than 1% of the members of
the production line are women. The majority of them are concentrated in desk jobs, composing around 25% of
the employees in these sectors. Around half of the employees at the operational level have less than 30 years ofage, both in offices and in the production line. Interns and apprentices are the youngest; directors, the eldest. A
fifth of the department chiefs have more than 50 years of age and the rest are older than 30 years. This data isavailable on the company website, but as long as the anonymity of the company supports the protection of theidentity of the interviewees, the company name will not be presented.
The particular type of environment of the company under study - sometimes in consonance, other times
in open confrontation with the social agents’ characteristics – leads to a limited range of strategies to competeand survive against potential competitors. Using concepts from Bourdieu, it can be stated that the practices are
not result only of the habitus - a property of the individuals, groups or institutions -, but of the interaction
between habitus and the field or current circumstances11. Habitus is a precious concept that underlines all theevaluation of the results of the conducted interviews and it is both the result of an organizing action and a
predisposition12. It allows us to reflect upon the regulation of behavior without the necessity of open rules, as
can be seen in the company environment. The uniqueness of the content of experiences by a particular
employee is observed in parallel of a similarity in their structure with others from a shared background – e.g.,
the already mentioned ethnicity, gender and aging categories. The recognition of the moral value of actions andcharacteristics of employees through a differentiated career path is referenced by the idea of "embedded social
structures" from Bourdieu13. The practical knowledge of societies requires the mastering of a system tounderstand it and this implies in knowing what is considered part of common sense and what is not. The
principles of this system of division have as consequence an almost permanent conflict. Individuals create ties
with one of the opposing groups while trying to manipulate these rivalries to work on their advantage. In thepresumably meritocratic environment of a multinational company, not only the achievements from the work
activity itself, but also how they are delivered and who delivers them is relevant. Bourdieu uses several
synonyms in order to clarify the meaning of these categories of distinction: "classificatory schemes", "ways ofclassification", "mental structures", "symbolic forms" and "historical schemes of perception and appreciation"
are some examples14.
1. Method
Semi-structured interviews with employees of the company were conducted between 2012 and 2013.
The choice for the type of interview considered the experience of the author in the field of research, theflexibility in controlling the time required and the ease with which the wealth of the problems can be addressed.
Subsequently it was confirmed to be a good choice also due to the difficulty of finding a large number ofvolunteers to be interviewed, invalidating survey research, and the gradual increase of the researcher's concern
regarding the possibility of identifying respondents by their answers, quite plausible in fully open interviews.
Traditionally ethical concerns in interviews involve three aspects15. The informed consent, which is theauthorization by the subjects of the research to use the information provided; the right to privacy, or a guaranteeof anonymity; and protection against physical, emotional and other types of harm. For this research, respondents
signed a consent form allowing the use of their information. The interview script was sent in advance to allow
the respondents to prepare emotionally to address issues related to this research. Participants will be kept
anonymous in accordance to ethical principles of research. Exposure could lead to retaliation by the company inquestion, as well as negatively influence the search of job opportunities in others.
11

Michael Greenfell (Ed.), Pierre Bourdieu: Key Concepts, (Stocksfield: Acumen, 2008), 52.
Pierre Bourdieu, Outline of a theory of practice, trans. Richard Nice (Cambridge: University Press, 1977), 214.
13
Pierre Bourdieu, A distinção: crítica social do julgamento, trans. Daniela Kern and Guilherme Teixeira (São Paulo:
EDUSP, 2007), 435.
14
Ibid.
15
Andrea Fontana and James Frey, “The Interview: From Neutral Stance to Political Involvement”, in The Sage
Handbook of Qualitative Research, ed. Norman Denzin and Yvonna Lincoln (Thousand Oaks: Sage Publications,2005), 715.
12

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The easiness by which you can associate an idea and a speech to an individual demands that the opinions
given in this work need to be exposed in a very diffuse manner. This choice didn’t led to any form ofshallowness, but, on the contrary, what was observed during the interviews is a universe of discourses thatreveals quite specific interests. The practical nature of this work comes from the fact that employees rarely
share – as open as in this article – their experiences in events formally promoted by companies, such as
performance evaluations or climate surveys. Using the speeches of the employees, a study of the meaning
making of these conflicts was performed; it describes different situations and the associated category of
distinction used as reference. In parallel, individual perceptions of belonging to each group was investigated.
Each category of distinction selected for the analysis was inquired through a block of questions in which thefirst question indicated an overall topic. Along the interviewing process it was sought to delve into specific partsof the responses both in relation to technical terms as to personal ideas that required further clarification.
Whenever possible it was asked to the respondents to associate responses of one question to another.
The language for the conduction of interviews was the Brazilian Portuguese, since all the interviewees
had a native level proficiency of it. A discussion of the key role played by language will be presented in thesubsequent sessions.
Finally, an evaluation of the level of access to the participants and of the author’s limitations becomes areasonable step. It fulfills the necessity to overcome the matter of ‘excessive’ subjectivity, particularly inqualitative research, which is sometimes erroneously associated with a lack of scientific rigor. In this sense, it isimportant to clarify where I locate myself in this research. As Saukko 16 says, “research or researchmethodologies are never ‘objective’ but always located, informed by particular social positions and historicalmoments and their agendas”. I am a former production engineer who worked years for the same employer, aJapanese multinational company in Brazil. In this period, once, I had a life changing experience of being asked
by a newcomer Japanese executive if I was a haafu17 in the middle of a meeting. I wondered about the reason
for the questioning; I was born in Japan, spoke fluent Japanese and there were no opportunities for extensive
demonstrations of my behavior or of my way of thinking. Suddenly I felt excluded from a sphere of interaction
which I previously thought was part of. I was also troubled by the use of the term haafu, discriminatory innature against a whole human being, in such a spontaneous way. I immediately associated with another occasion
when non-Japanese descendant Brazilian coworkers refused to include me in a conversation with a joke,accusing me that I could forward secret information to the Japanese managers. This perception is one of themain reasons that drove me to my Master’s research in Social Sciences and Humanities, which the fieldwork
was done in the company I previously worked. This paper is a synthesis of a portion of my dissertation.
This apparent inclusion of the researcher experience seems as a transgression of classical social researchmethods, but scholars such as Weber and Bourdieu dedicated a sound amount of effort on this process.
Bourdieu18 said he learned a lot from two studies he conducted, one about the village where he lived as a childand another about the Parisian academy. Exploring these worlds, which were part of his life at some point,
would have allowed him to obtain an objective view of "dark regions" of his own subjectivity. This notion of
immersion in oneself, at first glance, seems to contradict the idea of studying cultures and societies since they
exist beyond ourselves. However, the emancipatory effect of self-analysis is possibly the only way tounderstand the operation of societies and cultures we chose as objects of study, precisely because to understandsomething, we start from prejudices. This line of inquiry is inspired by a traditional discussion regarding
Science and objectivity; Weber says that "all knowledge of cultural reality is always subordinate to specificallyparticular points of view"19.
The fact that the author of this research actively participated in the routine of the company and thecomplexity of the issue addressed guide us to a heuristic approach. In other words, the study is part of an
intricate problem based on the researcher experience combined with an attempt to find references in various
16

Paula Saukko, Doing Research in Cultural Studies (London: Sage Publications, 2003), 3.
The term haafu refers to descendants of Japanese and people from other ethnic background.
18
Pierre Bourdieu, Sketch for a Self-Analysis, trans. Richard Nice (Chicago: University of Chicago Press, 2008).
19
Max Weber, “A ‘objetividade’ do conhecimento nas Ciências Sociais”, trans. Amélia Cohn and Gabriel Cohn, in
Weber, org. Gabriel Cohn and Florestan Fernandes (São Paulo: Editora Ática, 2003), 97.
17

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fields of study to establish dialogues with the interview responses. Accepting and exposing the diversity of theseviews allows us to reconcile the dynamic aspects of the world with our standing points within institutions, space
and time, on which we depend to form our understanding - mine, the interviewees, the authors referenced andthe readers. A similar idea is that the differences should be seen as complementary, statements by participants inresearches should not be taken as absolutely objective. By avoiding excessive generalization and consensual
abstraction, the multiplicity of voices in the interpretation of social phenomena can be observed. This gives
room for reflection and apprehension of what may sound like inconsistency in the (so called) social norms.
Obviously this requires the formulation of a coherent trail of thoughts, otherwise this elaboration would lead toan unintelligible result.
2. Results
Some authors prefer the presentation of personal statements in scientific papers using the “third person”,
however, for the sake of a clear comprehension of the bias – inseparable from the vocabulary -, in this work,some statements will be reproduced exactly as the interviewee exposed using the “first person”. A clear
understanding of the research results can be largely improved by this choice, considering that many details
regarding the interviewees and the company will remain undisclosed. Basic personal data from the respondents
follows below as reference on Table 1:
Table 1: List of interviewees.
Interviewee

Age

Years in thecompany

Japanese ancestry?

Fluent in Japanese?
English?

Position“B”

39

2.5 years

No

None.

Analyst“E”

25

1.5 years

No

English.

Engineer“F”

32

6 years

Yes

English.

Engineer“G”

33

5 years

No

English.

Engineer“S”

45

9 years

Yes

Both.

Department Chief

“N”

36

9 yearsNo

None.

AnalystThe characteristics presented in Table 1 are relevant when we consider that the design of the interviews
directly involves issues related to ethnicity, age, level of knowledge of Japanese or English language and position.
Presenting these characteristics of the respondents allows us to anticipate social expectations regarding theirpositions and compare them with their statements.
As detailed in the column showing the years of work in the company, all employees surveyed have anexperience of less than ten years. In general, they all have relatively little service time we consider that there is astrong tendency for employees to maintain long term professional ties – even through life - with a single company
in Japanese business culture. In this sense, values, practices and history of the company from its beginnings is aknowledge acquired indirectly by the interviewed employees. It is possible to verify in their answers, however,great familiarity with the practical consequences of these cultural traits in daily activities.
(1) Fluency in Japanese and English
B admitted: "I do not have much knowledge of English". B also told that he frequently met the vicepresident, a Japanese man who smokes a lot, in the smoking area outside the office. Initially he tried a few times toexpress himself using Portunhol - a mixture of Brazilian Portuguese and Spanish languages. When he felt more
confident after a while, on a sunny morning, he said "good morning" and spoke the word "sun" both in Japanesepointing to the sky, but lamented that his limited knowledge of Japanese did not enabled him to go further on the

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conversation. He felt frustrated for not being able to interact more in casual occasions as this. Reported that, once,the vice president tried to explain that his wife was ill and had undergone a surgery in the abdomen in Japan. B
understood that she was pregnant and had done a C-section. B ended up saying "Congratulations" (in English)
with a smile on his face. Later, coworkers who heard about the fact explained what really happened. On regular
working time, B depends on colleagues to talk on the phone and sometimes to translate documents. He spoke
about a time when he had trouble finding a file on the computer, because its name was in Japanese. Besides asking
for help from colleagues, he uses the Google translator and a romanized dictionary. He feels that Brazilians put
more effort in learning Japanese than the Japanese strive to learn Brazilian Portuguese. In addition, he reported
that "the English used by the Japanese has a heavy accent and is difficult to understand" and that "it is not good
English".
F does not speak the Japanese language "despite having Japanese ancestry" and uses English in theworkplace routine. Sometimes he regrets not knowing the Japanese language, because he has frequent contact
with Japanese employees and uses documents in Japanese to perform his activities. F prefers asking for help fromcolleagues in situations where translation is required: "We do what we can. If you have someone on your side who
knows a bit of the language, we ask the person to try to translate". When he receives a document and there is no
one around, he uses a dictionary, "as an example, the Google translator". The problem of the dictionary would be
the difficulty in interpreting complete sentences and texts, after understanding the meaning of isolated words.
Furthermore, according to him, company specific technical terms are often utilized and an external translator
wouldn’t be able to help. When asked "How do you find out about translation mistakes?", F replied: "We don't.
We only realize there were mistakes, when a document is forwarded and someone else notices, for instance, aJapanese employee". He says that any conversation by the phone is obviously impossible. F says that the Japanese
prefers video conferences to "be able to look at the face of the person you are communicating with." Before videoconferences, meeting discussion material is sent in advance, together with the agenda for the discussion.
G uses English in meetings and presentations. "English is important to keep a communication. It's the least
we can do". He asks colleagues to translate texts from Japanese and uses Google translator. G mentions an
instance when he also used the Google translator to compare excerpts from a single email he received with thesame content expressed twice, once in "intermediate English" and another in Japanese. There was no distrust
about the character of the person who sent the email, but G decided to compare the two sections to make sure thatthey expressed “exactly” the same message. Among the Brazilian colleagues who speak English, he does notknow many people interested in learning Japanese. The Japanese colleagues, in turn, would learn over time andlater come to understand meetings in Brazilian Portuguese. The high level of Brazilian Portuguese proficiency ofsome Japanese managers surprises G in a positive manner.
E does not speak Japanese, "only English". Many of the meetings that E attends are in English. He declaresthat "English is mandatory at the company. Japanese is not, but it is distinctive". He emphasizes that "documents
written in Brazilian Portuguese are useless". According to E, the manager who occupies a hierarchical position
two levels above his can’t speak Brazilian Portuguese. E says that "without knowledge of the Japanese language
you can’t advance in the company", because all decision making by top management is made in Japanese. He
reached this conclusion when working with confidential projects involving only Japanese employees. The
activities related to these projects involved entire meetings in the Japanese language. He explained that comments
and discussions during the visits of executives from the Head Office are also all in Japanese. Once, he has spent awhole day without talking to anybody, even in the reception dinner after work hours. E felt excluded. Japanesedescendant employees would advance their careers more easily and one of the reasons would be the knowledge of
the Japanese language. He told that some managers stimulates the active participation of subordinates in project
meetings and even simultaneously translate from Japanese to Brazilian Portuguese, but others only pass on theinformation later. On the other hand, the standard language in the production line would be Brazilian Portuguese.
At the production line, mastering English would make an employee get noticed; at the office, things would be
different. E said he felt discouraged to study Japanese when his superior denied a scholarship to a language courseand definitely gave up trying to learn Japanese, when many people recommended that he should have an"advanced level" of English before anything else.

188Marcelo Daisuke YAMAKI, Perceptions of a Japanese Company Outside Japan

N says having difficulties to understand requests from the Japanese executives, because they ask him things
in a mixture of English, Brazilian Portuguese and Japanese. His report also included accounts about hard times
working with documents. He explained that the language study scholarship is tied to the annual performance
evaluation. If the performance in the language course is bad, in addition to losing the scholarship, there is thepossibility of missing salary raises and promotions. According to N, the company policy is that when theemployee quits the course, it is not permitted to ask for the scholarship again. He says the English course was
expensive compared to the value of his salary - the courses were not fully funded -, very rigorous for beginners
and at an inconvenient time for those who uses the company bus. He commented that most people who know
English or Japanese learned these languages before being hired by the company. Regarding Japanese employees,
N affirms that few make efforts on trying to speak Brazilian Portuguese.
For S, the knowledge of languages is essential. When he is speaking with Japanese employees, he does so inJapanese. When there are Brazilians and Japanese employees, he speaks English. He takes for granted that an
employee "without advanced knowledge of English does not get promoted" and, after English, recommends
learning Spanish before Japanese. He generalizes that the knowledge of Japanese is unusual in an employee
without Japanese ancestry and that the lack of knowledge in the language by the people with "Japanese
appearance" is a reason to feel ashamed. He points out that whenever translators are involved, people should becautious. Communication would become like the children's game of Chinese whispers - called as "telephone" by
Americans -, the transmission of information is never perfect. In the opinion of S, it is always better having directcommunication. The intonation, the body posture, etc. may indicate a greater or lesser sense of urgency whichsometimes can’t be transmitted by words. He contrasts aspects of the language by saying that "speaking Japanese
isn’t that difficult; writing is. I think that less than one percent of employees can read and write in Japanese".
Within the company, knowledge of Japanese is very concentrated among a few assistants; few people can reademails and technical manuals in Japanese, for example.
(2) Employees of Japanese descent and Brazilian employees without Japanese ancestry
S is of Japanese descent. For him, the company is more conservative than other manufacturers. This
company would follow the Japanese etiquette more strictly than elsewhere. On his description, he emphasized theimportance given to the appropriate placement of each person according to hierarchy in meetings, businessdinners or car seats. This carefulness would extend to the level of the hotel room and the travel class on airplanes.
His perception is that the Japanese are very different and come to Brazil to bring the culture of Japan, using theinfluence of their high positions. For S, the company culture in Brazil is a mixture of local customs and Japaneseculture. His experience is that whoever adapts better to Japanese culture remains longer in the company. He
summed up the Japanese thought in the concept of long-term relationship, in contrast to an alleged Westernthought of growing fast and developing the individuality. S has the impression that the competition between theemployees is smaller than in other companies. One reason would be the value of salaries, very close to the same
positions in different departments when in other companies the Sales and Financial area would have more
prominence in this regard. Another factor would be the job rotation, which occurs not only on the production line,
but also at the office.
S narrates as an example the failure of a trainee program promoted by the company. In other companies, inprograms like these, a young person goes through positions in many areas and becomes a manager very fast. Mostof the trainees eventually quit the company. In companies influenced by American culture, talented people would
be promoted very fast; Japanese culture would favor the group. S believes that the system - the organization ofwork, the group of the employees, etc. - is what ensures the proper functioning of the company and not
exceptional people. A "star" would stand out and disrupt the harmony; "stars" would not be good for the company.
This last point would be difficult for a Westerner to understand.
S evaluates that the nikkei of fourth and fifth generations "are too Brazilian" because they don’t speak
Japanese and are not familiar with Japanese culture. The "most Japanese employees" would adapt better to thecorporate culture, would be less frustrated and less anxious, understand how "things work", and would have abetter performance. Most senior positions are occupied by Japanese descendants from the second or third
generation. Compared to 20 years ago, 90% of executives would be occupied by Japanese descendants and today
around 70%.

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N separates the behavior of Brazilian and Japanese people according to the level of formality and strictness.
If something goes wrong, the Brazilians find a way of succeeding by creative solutions, the famous jeitinho –many times criticized on the basis that it only incurs in non-definitive countermeasures. The Brazilian possesses
the ability to adapt, be creative and flexible. In his own words, "the Brazilian doesn’t stall", meaning that they
don’t obstruct or delay the progress of actions. Japanese employees would tend to limit their behavior on
following procedures and manuals. Brazilians also would play during working hours, while Japanese would be
more introverted, "stiff". In a critical tone, N mentions a framed document at the entrance of the company sayingthat the company commits itself to adapt to the local culture and not vice versa, implying that in reality this does
not occur. He says he does not adapt the way he works.
From N’s point of view, the Brazilian of Japanese descent suffers more pressure at work than the Brazilian
without Japanese ancestry. Japanese Brazilians would feel an "obligation" towards knowing the Japanese
language. This group of employees also would show solidarity to colleagues who do not know much about
Japanese culture and would help by giving tips on how to behave. When discussing his impressions of the highest
levels in hierarchy, N says that managers of non-Japanese descent do not try to copy the behavior of Japanesemanagers, focusing on results, productivity and other process quality indicators, giving less attention to behaviors.
N says that when you present results to these managers prevails the concept that "if the results are good, nobody
needs to know what has been done." On the other hand, the Japanese managers would be concerned about how thethings were done.
E relates there are plenty of differences between Brazilian and Japanese people in the company. Japaneseemployees would not be "afraid" to criticize and sometimes offensively call their subordinates by names, such as"stupid". E understands the fact as part of Japanese culture. These criticisms would be to "help you become abetter person", not a meaningless curse, but an indication that they care about the person. E relates that in the past
on a single occasion he was called stupid, but he had already been warned about this kind of attitude during theinterview for the admission in the company. This strictness on assessments would be generally higher in therelationship between Japanese employees and Japanese Brazilians; towards Brazilians of non-Japanese descentwould be less common. Japanese employees would not only make personal criticism, but sometimes would throw
documents in the air and complain that the work "is a piece of s...". Brazilians without Japanese ancestry would
take reprimands too personally, interpreting it as unprofessional. Some managers behave this rude way without
thinking about it, as if it was a regular professional attitude of the work environment at this company; othermanagers, on the other hand, would take advantage of these opportunities to make people feel "down, evenoffended". E says this latter group would be of Brazilians without Japanese ancestry distorting and transmitting
this concern for professional development in an inappropriate way. There would be some descendants of Japanese
who identify themselves with the Japanese culture, feeling the need to be closer to the Japanese employees andhave more contact with them, and others who don’t. Consistently, those with closer identification would begin to
behave similarly. In summary, using E’s words, the Japanese aggression would be "upon the person, not the task",
indicating character flaws and not failures in executing tasks. Japanese employees would be very strict about theway people work.
In the opinion of G, the descendants of Japanese people try to work more like Japanese than Brazilian. In his
words, "is a mixture, but it tends to be more like the Japanese employees". The G speech focused on discussing
managers. Brazilian managers of Japanese descent would have a lot of contact with Japanese employees and more
opportunities to better understand their culture, and somehow, grasp the requests of the Japanese performing akind of "translation" to make easier for Brazilians to understand. In other words, the descendant would provide awider context explanation to requests from Japanese employees. Not-descendant managers would also be able toperform the aforementioned translation, but regarding people skills, they would be better. They would be able tobring Japanese culture to Brazilians and manage the functions within the plant in a way that the results required or
expected by the Japanese would be achieved. They would have great influence among the Japanese. They would
have achieved this power of influence speaking English and looking for "exposure", disseminating the results of
their work in appropriate places and moments. In the words of G, these leaders "do not stay in their corner" andhave not only a good relationship with the Japanese, but also a stronger perception of what is the Japanese culture,190

Marcelo Daisuke YAMAKI, Perceptions of a Japanese Company Outside Japanof what are the Japanese requests. They have a better vision of the concepts involved and of the environment than
not descendants in general.
F compared the values of Brazilians and Japanese evaluating that the first group puts health and family
above all and the second, work. F reported that, despite being a Japanese Brazilian, has the same priorities of
non-descendants. Brazilian would also value the esprit de corps in the workplace, trying to solve issues between
colleagues of the same hierarchical level, the operational level, before passing on to their leaders. F comments
about the Brazilian trait to leave things to the last minute. Meetings between Brazilian would be more relaxed andopen, there would be an effort to try to solve problems "before the Japanese finds out". Japanese would informtheir managers immediately if something was not right. When F was asked how he would behave in a meeting inwhich half the participants were Japanese and the other half, Brazilian, he said he would try to "copy theJapanese." F believes that many Japanese end up abrasileirando, becoming Brazilians. They would create bondsof friendship with Brazilian and would leave the "Japanese system", taking these national characteristics to theircountry of origin. In his opinion, this would be an evidence that this bonding is real is the interest shown by theJapanese in coming back to Brazil.
B suggests that Japanese "are not outgoing, do not talk much, do not communicate much". They would becold and reserved people. He identifies these peculiarities with communication difficulties and lack of emotion,
but also with selfishness. The procedures and habits of Japanese managers would be actively followed by
Brazilians of Japanese ancestry. These would be submissive, would not question how or what is imposed on them.
B exemplifies through a situation which he presenced:"There was a case of a Japanese [Brazilian] with a relatively high position in the company. The VP [vicepresident] asked a question and he did not know the answer, and he stood there in front of the VP table and waspractically "grounded", standing there. It was something I thought ridiculous. It is not for a professional, it is notfor a man [to pass through these kind of things]. He should have left the table side, thought about the question andgive an answer later. Or say 'look, I don’t have the answer now' and get a scolding, but instead, he stood still. He[the vice president] demanded [the Brazilian] to stand there grounded. He stood there all the time. It was for morethan 15 to 20 minutes of standing by the table. The VP left, went to another department and then returned. He juststood there with his head down thinking about an answer"20.
B speculates that Japanese Brazilians of Japanese would tend to "be pulled" more to the Japanese side andeventually acting this way with non-Brazilian descendants. Non-descendants would understand this type of
behavior as an aggression. B ponders that Brazilians of Japanese descent would be "demanded" more often, but incompensation "things gets going a little more for them". The Japanese leadership has expectations for them andrequires more carefulness about their work. In his words, "if a report made by a Japanese Brazilian doesn’t looknice, the Japanese will be shocked. If a Brazilian [not of Japanese descent] presents a bad job it will not shockthem so much ".
B theorizes that what differentiates Brazilian and Japanese is the threshold of acceptable submission andhumiliation. Another point that he emphasizes in his account, is that the Brazilian do not value his culture, evenwhen they're dissatisfied with the Japanese way of working. B says that the positive side of the Japanese way is ofdoing things thoroughly, right from the first time. This would be achieved through study, analysis and by avoiding
repeating mistakes, polishing the skills without skipping steps. The problem is that there would be insufficient
time; in the work routine everything would be "trampled" and, in this context, "employees get disoriented".
(3) Age and years in the company
B treats employees with longer company time and more technical experience differently. "Age also
influences", he says. He even feels admiration for experienced employees. B gives as an example a co-worker
who has been 20 years in the company, a difficult and stressed out person close to 45 years old, according to B, butfrom who he learns a lot. Even the managers treat the person differently. In a hypothetical situation where hebecomes the manager of a subordinate with broader technical knowledge, he relates that it would make him feel20

B, interview by the author, 2013.

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insecure and challenged. He says: "I would bring the person closer to me". He would give freedom of action andwould ask for help. He never had managers younger than him and with less time at the company, but has alreadypassed through the situation of being managed by persons with less technical knowledge. He exposed having
difficulty to make questions and requesting decisions to people with less technical knowledge. B says thatyounger Japanese employees are skillful in using extroversion to create a better work environment, but usuallycommunicate with older Japanese executives.
F says he treats all coworkers with respect, regardless of age, from the director to interns and apprentices.
What he does is to change the way he communicate with them. He ponders that, in the corporate environment,
people with more than 40 years of age prefer to deal with issues in person or by phone. Younger people would
favor faster and informal contacts during a coffee break or at the coworker's own table and preferentially use
email and instant messages. F avoids using slang when communicating with older employees. In his opinion, theyounger "speak a lot of curse words". He believes that younger managers would be more agile and easy to reachand demand agility in solving problems. Older ones would complain about receiving incomplete information andrequest details. Another difference is that the younger would be more motivated, while older would use a lot theword "no" or the expression "it can’t be done". F indicates that a recently hired employed suffers a major shock inthe end of the first year at the company; if he still didn’t fit at this timing, usually leaves the company. He says
there are many people with few company experience and others with very long time.
G uses his "common sense" to treat employees according to their age. Young Japanese executives would
have a different lingo, they would have casual conversations with subordinates; however, the elders would be
more formal. Managers younger than him would use extroversion as strategy and deal with the "staffs" at theoperational level. For G, the younger wouldn’t be so useful as sources of technical information. He always tries tocontact experienced people to learn.
E says that differentiation among employees by age and time of experience applies to any company, notonly to the Japanese ones. He admires people with longer company time, but feels that his opinion is notconsidered in meetings with them. It's as if he was a mere spectator, regardless of his technical knowledge. He
declares that the younger employees have to work harder than the older and always have strong arguments to"gain ground". E feels that he receives low credibility because he is young and have little experience. One of thestrategies used by E is wearing a suit to cause an impression and try to increase his credibility. E thinks the first
impression it causes in others is of being a "know nothing, because he is new at the company", a Zé Mane - anaverage Joe in Brazilian Portuguese slang.
E considers that the workplace dynamics is not the same in the production area and in the office; in theformer, company time is more important and in the latter, the theoretical knowledge is more relevant. The
managers of the production area would have started their careers doing what his subordinates were doing,"everybody operated a machine." On the production line the culture of "manual skills" relies on time, theexpertise is created with the investment of time. In the administrative area, people gain leverage by
the completion of higher education and knowledge of the overall company operation.
N is one of the respondents with the longest experience in the company and told about the change in therelationship between newly hired and experienced which occurred during his career at the company. When he was
hired in 2003, the rule was "the beginner will do the hard work". N had to quit his college studies when he was
new at the company due to a shift change. He says there is no more such strict discipline between the newly hired.
In the opinion of S, employees with more age and with longer company time would receive more respectfrom other employees. He reflects that the culture of lifetime employment in Japan would be directly related tothis respect for more experienced employees because there would be less mobility between firms and older would
automatically be more experienced. This culture would be misunderstood by the Brazilians as these would see it
as a stimulus to accommodate and not work hard, but, in Japan the staff would be extremely dedicated in relation
to schedules, procedures and training, even when there are technical limitations. He ponders that the influence of
this concept in the company would be that employees with average performance and long company time would bepromoted without the need to present exceptional results.

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Marcelo Daisuke YAMAKI, Perceptions of a Japanese Company Outside Japan(4) Gender
B says it's difficult to establish a direct relationship between the sexism on the work routine in the company
and Japanese culture, but observes that most managers are men and Japanese. B is surprised by the treatment
received by female employees: "I am 39 years old, I work since I was 15, and never saw it." What he sees are
situations such as the following: "I saw the female employee get the boots of the manager and carry them almost
at his feet, opening his suitcase and placing it on the desk, putting the notebook and his jacket [inside] as if she
was a maid"21 or “Just another day I saw a lady grabbing and dragging a heavy chair and everybody just looked ather. I went there and carried it for her. Do you know what she told me? ‘Don’t worry about it, they don’t careabout it around here’”22.
In his department, reports B, women work as secretaries, organizing ideas of others and preparing summary
reports; they are never ahead of big projects, only compile information. The thoughts, ideas, design, presentations
would always be under the responsibility of men. Other activities would be placing orders to repair the copy
machine, scheduling plane tickets and hotel rooms to managers, booking meeting rooms. He expresses his
indignation about the fact that they have expertise in importing and logistics, but end up doing "these services". A
female coworker with twenty years of service still occupies the position of "analyst", a position only above
trainees and apprentices. About working on the production line, at first he says that the production is a "heavy
work" and therefore "it is understandable that women do not participate much," but when asked once again, saysthat if her physical ability is tested and she pass on this test there would be no problems.
F believes that men are analytical and do better at jobs that require concentration. For example: activities inindustry and technology, engineering and quality assurance area. Women would be more emotional and do betterat activities that involve more frequent interpersonal relationships. He gives as an example the human resourcesarea and the commercial area. In areas F supposes men are better suited, the pressure for outcomes would behigher and women, for being "emotionally weak", would eventually "slip". The exception would be women who
studied engineering and spent years "confined in the midst of men." These eventually would acquire the profile
suited for engineering work and eventually "think like men." The women engineers would be "sexist" and"indelicate", but would know how to "deal with men", "with factory workers." In his opinion, the Japanese culture
is sexist.
G notes that in the company is hard to see a woman in management position. There would be some in thehuman resources sector, but in other areas would not be easy to find them. The respondent raised the possibility ofthis occurring due to differences between working in industry, where male employees are predominant, and deskjobs where the majority would be constituted by female employees. In his opinion, the company culture isstrongly related to this industry and influences not only the number of female employees, but the positions thatthey occupy, because in the administrative areas of the company, far from the production line, there would be
proportionally more women. G believes that the production area management should be managed by men,because a woman would not be respected. In the areas of new projects and human resources, he says there are
women in management positions. The professional demands from the male managers would be lower to female
employees.
G believes that women are more emotional and, due to this fact, "more careful". The way he talks to afemale employee would take into account her emotional state; if she is happy, or if she is feeling "hurt because ofher husband or boyfriend." The interviewee thinks the way he speaks to men "doesn’t hurt" them, the man would
be more rational, "internalizing the professional demands differently".
E reinforces that in the company is clear that women have fewer opportunities than men. The management
body would be completely composed by men. In the lower hierarchies there would be female employees, but at
higher hierarchy, wouldn't. What he heard about gender is that women in Japan are more submissive than in Brazil
and that the men are authoritarian. E has a clear impression that Japanese men treat women differently. Taking up
excerpts from a previous discussion, he claims that Japanese male executives generally are not aggressive with
Brazilian male employees without Japanese ancestry, because they have no great expectations regarding the21
22

B, interview by the author, 2013.
Ibid.

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competence at work and the level of technical expertise of this employee group. He added, however, that thesesame Japanese executives treat women employees in an even softer way, paying more attention on how theyexpress themselves, showing that they would not see them as great professionals or future leaders. In other words,
it is possible to infer, that in the company, the female employees constitute a group for whom the professional
expectations would be lower, less demanding. E tries to treat colleagues equally regardless of gender. Women
would be more careful and more communicative; their performance in the areas of human resources and sales
would be better.
N is contrary to the idea of women and men sharing the same workplace. The problem is that he would be
distracted, because "woman arrives smelling good" and "pass by you wearing vacuum packed [tight] pants".
Adjust his conduct is also a nuisance to him, but N changes the way he talks, because women would be very
emotional and men very straightforward. As an example, where men work, "there is a lot of cursing". Anotherissue is that "women can’t bear to work hard." In other words, he explains that when there is a problem on the
production line and it is necessary to take some measure of emergency involving manual labor, they don’t do thejob. "If the necessity to deliver a box [of car parts] arises in order to avoid a production line stop [and a female
worker is in charge], she doesn’t do it".
According to N, there would be no female employees "where everything happens" in the company. Most ofthem would be concentrated in sectors such as human resources and social service. Despite never having been asubordinate of a female manager, he believes that 'women in management positions don’t reach the goals or are
too arrogant". Women would get offended with work discussions and weep, sometimes screams on their malecoworkers. He told about a case in which he asked a guardinha (an intern from a local technical school called
SENAI) to file a document and has been insulted. She said that "was not paid for that". Some secretaries would
be more arrogant than managers.
S says that there are no women on the production line of the building where he works. In the new factory,
the activity of unloading trucks by a subcontracted company would be completely done by female employees. In
Japan, the prejudice would be greater. There would be an expectation that the woman will one day get married andhave children, maybe leave the company in one of these occasions. Regarding secretaries, says it is an"endangered position", "almost a waste". According to S, "women should specialize in something else with more
added value". On the other hand, he does not disdain the importance of the activity and relates that the level ofdemand for a proper preparation of meetings (schedules, layout of chairs, etc.) is very high and delays of minutes
are sometimes harshly reprimanded. This would be one of the only reasons the secretaries of senior executives
continue to exist.
3. Discussion
Scholars who study the Toyota production model in the automobile industry as Womack, realized theexistence of a "technical superiority" of Japanese in relation to Western approaches, particularly in the USA,
when Japanese multinationals of the automotive industry began to present themselves more competitive than theircounterparts 23 . The superiority would come down to a longer experience and systematization of workorganization in a context of scarcity, achieved by, among other factors, the need for survival of corporations andindividuals in a country devastated by war. These competitive advantages are basically a Japanese approach
toward increasing labor productivity per person, not chasing cost reduction per vehicle through mass production
as traditionally done by American companies 24. The positive evaluation of the Japanese production systemcomprised a set of recommendations concerning a more inclusive workplace. Veiled discrimination in this"Japanese environment" did not go unnoticed by the American author, pointing out a business environment withlow presence of foreigners and women in management positions. Despite his surveys were conducted in the late1980s and the results are presented in an arguable generalization of Toyota model for all Japanese companies, the23James Womack, Daniel Jones, and Daniel Roos, A máquina que mudou o mundo, trans. by Ivo Korytowski (Rio deJaneiro: Elsevier, 2004), 263.
24
Koichi Shimokawa, Japan and the Global Automotive Industry (Cambridge: Cambridge University Press, 2010).

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resistance to the incorporation of minorities in decision-making probably resulted in the reproduction of several
forms of classification, as presented in the interview results on this paper.
Inherent to the respect for minorities, the dispute extends to the sphere of knowledge and skills. Inseparablefrom the cultural heritage, language knowledge is an extremely important aspect in the workplace. From thereflections of the six respondents it appears that the knowledge of English is essential to perform work activities
with minimal autonomy. However, there is a consensus on the difficulty of learning a new language andcolleagues help each other by translating emails, documents and meetings. The use of dictionaries is criticized by
F due to limitations when interpreting the translated words. Obligation and merit blend in the analysis ofknowledge of the Japanese language by the Japanese descendants in the speeches of S, E and F. The dynamics inthe production line is contrasted with the office by E; English is a minimum requirement at the office, on the
production line is "distinctive", a merit. The language level was not discussed in depth, however, theaccounts sustain the idea that it is useless without knowledge of specific technical terms. Understanding thecontext of what is said by the Japanese coordinators constitutes a genuine benefit.
The antagonistic relationship between Brazilians non-descendants of Japanese and Japanese executives isdeeply influenced by the lack of knowledge of each other's culture, including language. However, by looking theanswers from S and F we realize that the conflict is also presented to Brazilians of Japanese descent, but in anotherform. The account of B converges with the speech of F in the sense of observing a tendency of Japanese descentpossessing a preference and the competence to behave as the Japanese, despite reporting that F has the same life
priorities of Brazilian people. What is inferred from the position of F is that the conflict is internalized by
Brazilians of Japanese descent, and for Brazilians of non-Japanese descent, expressed more openly. When the
problem is not handled properly, it can reflect even in the termination of employment, as noted in the speech of S.
In extreme cases, the differences are manifested by prejudices. Of the testimony presented by B it appears that
non-Brazilians of Japanese descent would not be subject to the same level of professional expectations ofBrazilian with Japanese descent, because he says that a job poorly executed by non-Japanese descendants would
not be a surprise. F could avoid this prejudice from the Japanese behaving like them and apparently he would
make this choice in a meeting with an audience composed by Brazilian and Japanese in the same proportion.
The organization's environment makes the mediators or "translators" between Brazilian and Japanese an
essential part of daily routine, as seen from the speech of G. The behavioral aspect is reinforced by the language
barrier and the narrative of N, indicating the pressure suffered by the descendants of Japanese to master theJapanese language. The risk of ill-intended manipulation of information by means of linguistic knowledge ispresent, however, as can be seen from the comments of N, the difficulties arising from the differences in language
and culture give rise to solidarity that go beyond the scope of work.
What is observed in the accounts is the presence of an unsolved problem of internal integration jeopardizing
the existence of a single, cohesive organizational culture25. It can be inferred the existence of at least threesubcultures: the culture of Brazilian employees without Japanese descent, the culture of Japanese-Brazilian
employees and the culture of Japanese employees. The company operates under the already mentioned logic ofJapanese globalization which precludes the end of the separation between these two groups; in the businessenvironment, the Japanese culture is positioned at a level above the local culture of the countries in which they
settle affiliates of Japanese multinationals26. This polarization ignores the debate about cultural diversity on
Japanese soil27, seeing it as monolithic, and is enhanced by a history of isolation of the Japanese community in
Brazil28. The member of the nikkei community minimize tensions at the same time he takes advantage of them in

25

Edgar Schein, Organizational Culture and leadership (San Francisco: John Wiley & Sons, 2010).
Harumi Befu, “The global context of Japan outside Japan”, in Globalizing Japan: Ethnography of the Japanesepresence in Asia, Europe, and America, ed. by Harumi Befu and Sylvie Guichard-Auguis (New York: Routledge,
2001).
27
Yoshihiko Amino, “Nihon” to wa nanika (Tokyo: Kodansha, 2000).
28
Sergio Holanda, Raízes do Brasil (São Paulo: Companhia das Letras, 1995). Darcy Ribeiro, O povo brasileiro (SãoPaulo: Companhia das Letras, 2006).
26

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order to achieve a limited level of professional projection, having a complex and intertwined relationship with theJapanese executives29.
The company in question shows that the age group is reflected in the hierarchy; older employee occupies
the higher positions. If there was a policy of aggressive stimulation of competition between employees, probably
the values would be less concentrated. From S’s interpretation of the company culture, there is no room for“stars”; employees don’t climb up fast the corporate ladder. The expectation is that the knowledge and skills aredeveloped in a long term perspective, without giving space for leaps in the hierarchical position. It reminds us of
the Japanese proverb Deru kui wa utareru, which translates into something as “a standing nail gets hammered”.
The explanation of a classificatory scheme related to oppositions between age groups and generations30
gives consistency to the presented accounts regarding age and time of service. Young people accept the image ofindividuals free of responsibilities imposed by older people when it suits performing activities by which they do
not want to be hold accountable. At the moment they start to aspire some space for social accomplishment, rather
than endorsing the elders for their wisdom and prudence, they act to reverse its role in the hierarchy of influence.
In such situations, young people strive to associate with the elders an image of "archaic" or "senile
irresponsibility" in the words of Bourdieu31. Then young people are able to act like "adults" without hurting
common sense. In the company, experience and length of service receive greater recognition than ambition,
aggressiveness in the pursuit of results, the speed of action and motivation. These latter features are associatedwith younger employees who, regardless their technical skills, are unable to achieve a rapid career advancement.
The management system requires people their acceptance of this slow progression.
The last category of distinction presented on this paper is gender. For Butler, it is essential to take special
care when restrictions are imposed in the discussion about the meaning of gender because when we strengthen the
traditional feminism, quite often, one comes to homophobic theoretical consequences32. The debate on gender
proposed in this paper did not addressed the reflection on heteronormativity or on the construction of gender.
Thus, the gender was treated as a binary, without developing it thorough beyond the "common sense".
One of the dilemmas in relation to the discussion of gender was the conscience, from the moment of the
preparation of the interviews, that it would be very difficult to interview female employees in the company, since
their number is quite reduced. The respondents' answers indicate that the gender issues in the workplace arecommon knowledge and not overlooked by men. There is a willingness to circumvent some effects of sexism, but
it is not possible to see any perspective of systematic action. There are only changes in the individual approach in
the treatment of colleagues and subordinates, resulting from discussions and awareness of the current exclusion
system by men, who are both the beneficiaries and reinforcers of the problem. Similarly, the resolution of theissues raised in the workplace can’t be obtained by simple answers and individual initiatives. So, at the same timethat there is room for changes, there are also aspects which relativize the expectation degree of these workplace
improvements.
The male employees would be more apt to perform activities that require mental skills, such as logicalreasoning and analytical abilities according to G and F. The female employees in general would be more"emotional" and would have less control of their emotions, what would imply on a lower resistance to pressure forresults. For N, this weakness would be an indication that women should not hold positions of leadership. In theopinion of G, another reason for the avoidance of female managers in the company structure, at least in sectors
directly linked to production, would be the fact that they would not have his authority respected, since mostemployees in the production area are men. Therefore, generally speaking, to the female employees it would be
assigned low value-added activities, as reports of S and B. There would not be many expectations from theJapanese executives on their professional growth , according to S and E.
29

Harumi Befu, “The global context of Japan outside Japan”, in Globalizing Japan: Ethnography of the Japanesepresence in Asia, Europe, and America, ed. Harumi Befu and Sylvie Guichard-Auguis (New York: Routledge,
2001).
30
Pierre Bourdieu, A distinção: crítica social do julgamento, trans. Daniela Kern and Guilherme Teixeira (São Paulo:
EDUSP, 2007).
31
Ibid.
32
Judith Butler, Gender trouble (New York: Routledge, 1990).

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It is noted by respondents' answers that the sexual division of labor is very present in the company. It is notclear in the answers if there are any attempts to circumvent this scheme of gender, everyone seems to think thatthe problem is not theirs. They are waiting it to disappear, get solved by its own or even a solution from the society,external to the company, which they forget they are part of. It is a convenient forgetfulness, aligned to aperception of the world which is in accordance with the established social order, naturalizing the conflict bymasking the participation of individuals who foster it. Bourdieu33 associates this kind of collusion to the conceptof logical conformism from Durkheim34, which translates into an identity between thought and conduct. Thus,
Bourdieu approach his understanding of common sense, of which prejudices would be an integrated part, and theprecepts of religious life in the view of Durkheim, in which no one would have the time and resources necessary
to go beyond what is basic in terms of ideas and practices35.
The opinion of F converges with E's indicating that female employees have greater ease at activities that
require personal relationship. The areas that require most of this competence would be the human resources andsales, whose focus are on administrative duties in the office room. In the company, they are less prestigious areas
compared with the production area, which concentrates most of the company's resources. On production line, forexample, we hardly would observe female employees, according to S. One of the probable reasons for this may be
the difference in the physical strength, which generally would be higher in men according to the account of B. B
feels outraged with the fact that secretaries consider normal to carry "heavy" chairs for meeting rooms, showing
another situation that exemplifies this view. Furthermore, not only the female employees would have less physicalstrength, but also would be less willing to perform jobs that require this feature, according to N. He claimed that inemergency situations on the production line, they would not participate in the resolution of the problem carrying
boxes of car parts.
4. Conclusion
The research presented by this paper shows how the perceptions of gender, age and ethnicity areintertwined in the workplace. Hierarchical position and daily routine are influenced by these mixed conceptionsof group roles, confirming the discussions of other studies such as the gaijin complex towards women without
Japanese ancestry presented by Adler36. Another recurring issue when discussing gender, particularly throughcomparative perspective between Japan and other countries of the industrialized West, are victimizing
reflections that begin with "In Japan, is still so?"37. The accounts of the interviewed demonstrate this perceptionof the Japanese business environment, attributing, in particular, to the female employees familiar with theJapanese culture, a submissive and vulnerable position, which does not necessarily matches the reality
experienced by them. Often they don't even feel oppressed. According to the interviewees, there are situations
where women even have certain advantages over men, as those when they are presenting reports. Nevertheless,the professional demands from them would be less rigorous. The complexity comes from the fact that
advantages like this are related to the machismo of the work environment, where there are no great expectations
about female employees, neither from Brazilian, nor Japanese male employees.
According to Tung38, Japanese MNEs provides intensive cultural training as preparation for assignments
outside Japan, but from the accounts collected for this research, it is possible to realize that they are very limitedin the sense of not being able to avoid the undermining of local culture. Japanese employees were presented as
not capable of speaking proper English or Brazilian Portuguese and that limits their communication with local
employees. Japanese Brazilians would not only translate words, but also behaviors and complex structures ofideas to provide a proper context to requests made by Japanese managers, having a fundamental role in the
33

Ibid.
Emile Durkheim, The elementary forms of religious life, trans. Karen Fields (New York: The Free Press, 1995).
35
Ibid.
36
Nancy Adler, “Pacific Basin Managers: A Gaijin, Not a Woman”, in Transnational corporations and humanresources, ed. Peter Enderwick (London: Routledge, 1994).
37
Yuko Ogasawara, Office ladies and salaried men (Berkeley: University of California Press, 1998).
38
Rosalie Tung, “International Human Resource Management Policies and Practices: A Comparative Analysis”, in:Transnational corporations and human resources, ed. Peter Enderwick (London: Routledge, 1994).
34

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functioning of the company management structure. The constant contact between groups would result in the
adoption of behaviors and values, not only from the Japanese, but also from the Brazilian. The accounts ofJapanese Brazilians presented in this paper show that they can suffer rejections by both groups, if they fail todemonstrate knowledge and skills that would allow them to be seen as "equals”.
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Acknowledgements
I acknowledge the financial support provided by CAPES and Federal University of ABC during theperiod of research.
I acknowledge the support provided by the interviewees and their active participation on the research.

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Marcelo Daisuke YAMAKI, Perceptions of a Japanese Company Outside JapanI specially would like to thank the comments and suggestions provided by Dr. Tania Patricia Simões
Yamaki, Prof. Adriana Capuano de Oliveira, Prof. Terezinha Ferrari and Prof. Anapatrícia Morales Vilha.

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