1989. 3▲

9▲

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1994. 6▲

1995. 6▲▲

1996. 4▲▲12▲

1997. 1▲▲▲48▲

1999. 3▲

4
1998. 8▲▲▲Commenced 3rd 3-year Middle-Range Planning
Started a joint venture in Thailand (now consolidated subsidiary
Mandom Corporation (Thailand) Ltd.)Prices revised due to abolishment of sales subsidies
Completed construction of Mandom Tokyo Building
Started a joint venture in the Philippines (now consolidated
subsidiary Mandom Philippines Corporation)
Construction completed on the first stage of new Head Officebuilding; commenced operations in the new building
Commenced 4th 3-year Middle-Range Planning
Started a joint venture in Hong Kong (now an equity method
affiliate Sunwa Marketing Co., Ltd.)
Launched LÚCIDO-L, a lineup of fragrance-free products for women
P.T. Tancho Indonesia Tbk listed on the Jakarta Stock Exchange(currently the Indonesia Stock Exchange)
New Head Office building completed upon finishing second
phase construction
Mr. Motonobu Nishimura appointed president of Mandom Corporation
Established External Director
Commenced 5th 3-year Middle-Range PlanningLaunched “Mandom World,” the Groupʼs website on the Internet
Started a joint venture in China (now consolidated subsidiary
Zhongshan City Rida Cosmetics Co., Ltd.)Started a joint venture in Malaysia (now consolidated subsidiary
Mandom (Malaysia) Sdn. Bhd.)
Established Konan Service Corporation (now mbs Corporation)
Repurchased 1.7 million shares of Mandom common stock on
the open market
Achieved ¥10 billion sales of GATSBY products, a first in theJapanese cosmetics industry for menʼs products
Commenced 6th 3-year Middle-Range Planning
Started a joint venture in South Korea (now consolidatedsubsidiary Mandom Korea Corporation)2000 -2001. 3▲▲11▲▲8▲▲

2000. 5▲

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▲

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68▲

▲

Mandom Report 2023▲▲84▲1988. 2▲

1987. 411▲

1986. 19▲

1985. 23▲

101983. 4
1984. 479▲▲

9

Switched from direct sales to distributors
Mr. Ikuo Nishimura appointed president of Mandom Corporation
Commenced Mandom Corporationʼs 1st 5-year Middle-Range
Planning (MP Project)
Commenced sale of Pagliacci lineup through beauty salonsthroughout Japan
Launched Pixy womenʼs cosmetics in Indonesia
Introduced new CI system and changed company logo
Adopted information card system
Launched Pucelle My Lip, the Companyʼs first product geared tothe womenʼs cosmetics market
Entered the womenʼs cosmetics market via door-to-door sales
Commenced the first over-the-counter sales of GATSBY hairfoam for men
Established external Audit & Supervisory Board members
Completed construction of a factory specializing in aerosol
products at the Fukusaki Factory
Commenced 2nd 3-year Middle-Range PlanningLaunched womenʼs cosmetic item Pixy Moisture Lipstick inIndonesia
Started a joint venture in Singapore (now consolidated subsidiary
Mandom Corporation (Singapore) Pte. Ltd.)47▲▲

1980. 481982. 41993. 2▲▲

1980 -71991. 41992. 2▲▲

1978. 57▲

1976. 3▲1971. 41972.10▲

7Received a commendation from the Minister of International
Trade and Industry (now Minister of Economy, Trade andIndustry) for its economic contributions as an export company(also received this commendation again in 1971 and 1972)
Launched the Mandom Series of menʼs cosmetics
Held a product rollout, launching 10 products in 9 categories
Became the first company in Japan to feature a Hollywood star(Charles Bronson) as a character
Company name changed to Mandom Corporation
Established Japan Doctor Renaud Cosmetics Company(now consolidated subsidiary Piacelabo Corporation)
Construction of Fukusaki Factory completed; commencedoperations
Switched from distributors to direct sales
Launched the new GATSBY and Spalding product lines, the firsttime in Japanʼs cosmetics industry that two major lines wereintroduced simultaneously

1990. 4▲▲1970. 6

Mandom Corporation shares traded on the over-the-counter market
Issued 500,000 shares, increasing capital through public offering
Received ECO Mark certification for foam products from theJapan Environment Association for the first time in the industry
Launched LÚCIDO, a lineup of fragrance-free menʼs cosmetics
products, unprecedented in the industry
Japan Doctor Renaud Cosmetics Company was changed toPiacelabo Corporation
Started a joint venture in Taiwan (now consolidated subsidiary
Mandom Taiwan Corporation)

1990 ▲▲

1970 -12▲▲

1959. 4
1961. 5
1966.111969.11▲▲

1958. 4▲▲

1933. 4

Established Kintsuru Perfume Corporation
Mr. Shinpachiro Nishimura appointed president of Kintsuru
Perfume Corporation
Launched Tancho Tique,a hit product which laid the foundation for future success
Formed a technical tie-up with a local company in Manila, thePhilippines, and began operations; this marked the first step inoverseas expansion
Company name changed to Tancho Corporation
Mr. Hikoji Nishimura appointed president of Tancho Corporation
Chairman Shinpachiro Nishimura passed away on November 3Started a joint venture P.T. Tancho Indonesia in Jakarta, Indonesia(now consolidated subsidiary PT Mandom Indonesia Tbk)▲

1927.12
1932.11▲1988.11▲

1927 - 1969

Overall Management
Research, Product Development, and Marketing▲

Mandom Group Detailed History

Mr. Ikuo Nishimura, Director and Senior Advisor of Mandom
Corporation, passed away on May 23Mandom Corporationʼs share trading unit lowered from 1,000shares to 100 shares
Fukusaki Factory and Logistics Center certified to ISO14001, theinternational standard for environmental management systems
Commenced operations at PT Mandom Indonesia Tbkʼs Cibitung
Factory
Launched GATSBY Hair Color series, developing a market formenʼs hair color products
Adopted Executive Officer system
Repurchased 2.33 million shares of Mandom common stock on
the open market

Materiality

11▲

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2020 2021. 4▲

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9▲

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6▲

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2023. 4▲▲▲▲

10Company Information

Mandom Report 2023

Performance for the Fiscal Year Ended March 31, 2022

2022. 4▲▲▲▲

11Mr. Ken Nishimura appointed as President Executive Officer &Director
Mr. Motonobu Nishimura appointed as Representative Director& Chairman
Commenced 13th Middle-Range Planning
Established “Skin Science Joint Research Program” at Kitasato
University, School of Pharmacy
Renewed VI (visual identity) and introduced corporate slogan of“BE ANYTHING, BE EVERYTHING.”
Completed a new factory building at Fukusaki Factory
Implemented recall of five products containing lysozymehydrochloride due to health damage including anaphylacticsymptoms
Transferred from the First Section to the Prime Market of theTokyo Stock Exchange due to its market restructuring
Mandom Corporation recognized as a “Three-Star CertifiedCompany” (highest rank) in the “Osaka City Leading Companyin Womenʼs Participation” ranking
Mandom Corporation expressed support for Task Force on
Climate-related Financial Disclosures (TCFD) recommendations
and joined the TCFD Consortium“GATSBY Space Shower Wipes” to be carried on theInternational Space Station (ISS) left for space
Started new personnel affair system for career development aspart of “MHRX (Mandom HR Transformation)”

Middle-Range Planning▲2014. 25▲▲

2013. 82019. 1▲▲482012. 3

Commenced full-scale renewal of LÚCIDO as an aging care
brandCommenced 10th 3-year Middle-Range PlanningLaunched Bifesta, a cosmetics brand for women
Established Mandom Corporation (India) Pvt. Ltd. (consolidatedsubsidiary) in India
Released GATSBY brand Hair Jam as a new styling offering
following on the heels of wax
Launched the LÚCIDO Deodorant series aimed at combating
body odors that develop during middle age

8▲▲2011. 2▲▲

2010 -▲

▲

7▲

▲

46▲

▲

2009. 3▲▲122008. 45▲▲

2102018. 5Value Creation Story▲

112007. 1

2017. 4▲▲2006. 8▲

▲

11▲

▲

2005. 46

2016.10Extended Fukusaki Factoryʼs production building
Commenced 11th 3-year Middle-Range Planning
Established Mandom Vietnam Co., Ltd. (consolidatedsubsidiary) in Vietnam
Relocated head office and factory of PT Mandom Indonesia Tbk
from Jakarta to Bekasi
Established the Laboratory of Advanced Cosmetic Science at
Osaka University
Fire accident at a PT Mandom Indonesia Tbk plant, resulting inloss of life
At the Laboratory of Advanced Cosmetic Science, discovered
human sweat gland stem cells and succeeded in regenerating asweat gland-like structure in vitro
Revised the Mission, and formulated “VISION2027” which
outlines where the Company aspires to be in 2027, the 100thanniversary
Commenced 12th Middle-Range Planning
Introduced a work-from-home system as one part of its
workstyle reform initiative
Executed stock split (split each common stock into two)
Concentrated the Groupʼs marketing functions to the Tokyo
office located in Aoyama
Introduced restricted stock compensation plan
Eliminated roles of senior advisor, honorary advisor, and advisor
to further increase effectiveness and transparency
Established Mandom Will corp., (non-consolidated subsidiary) toexpand utilization and hiring of diverse human resources
Acquired all shares of ACG International Sdn. Bhd. (making it asubsidiary), which is primarily engaged in young womenʼsmakeup brand operations in Malaysia
Opened flagship store on Tmall Global, borderless e-commerce
websiteAcquired 1,903,500 shares of treasury shares

About Mandom

▲

107▲

▲

36▲

▲

2004. 2▲▲102014. 342015. 1▲▲

45
2003. 13

Listed on the Second Section of the Tokyo Stock Exchange
Completed construction of the Mandom Groupʼs Tokyo
Nihonbashi Building
GATSBY Hair Color commercial voted best overall in a survey
carried out by CM Databank in the Tokyo metropolitan area
Commenced 7th 3-year Middle-Range Planning
Started marketing GATSBY and LÚCIDO-L simultaneously in Asia
Honorary Advisor Hikoji Nishimura passed away on January 25
Designated for listing on the First Section of the Tokyo Stock
Exchange
Issued 1.65 million shares, increasing capital through public
offering
Achieved “zero emission” status at the Fukusaki Factory
PT Mandom Indonesia Tbk won the Economic Value Added (EVA)
Award in Indonesia (also received awards in 2004, 2005, and 2006)
Recalled GATSBY Ex Hi-Bleach, a Mandom product, due to a burninjury accident (the first product recall in the Companyʼs history)
Acquired Occupational Health and Safety Management System(OHSAS 18001) certification at the Fukusaki Factory, Logistics
Center, and Production Engineering Division
Outsourced third-party logistics (3PL) operations to Nippon
Express Co., Ltd.
Commenced 8th 3-year Middle-Range Planning
Terminated retirement benefits for directors and corporate
auditors
Developed a preservative-free product incorporating “alkanediol”Launched Perfect Assist 24, Mandomʼs first proprietary
cosmetic product for women
Launched GATSBY Moving Rubber and featured Mr. Takuya
Kimura as the new model for GATSBYAcquired 330,000 shares of treasury shares
R&D building completed on Mandom headquarters site
Revised work rules in response to the introduction of the citizen
judge system scheduled to start from 2009
Received a 12th (FY2006) Best Disclosure Award from theTokyo Stock Exchange
PT Mandom Indonesia Tbk achieved annual sales of 1 trillion rupiah
Commenced 9th 3-year Middle-Range Planning
Established Mandom China Corporation (consolidatedsubsidiary) in China
Reorganized sales offices in the Tokyo metropolitan area (soldthe Mandom Tokyo Building, Mandom Group Tokyo Nihonbashi
Building, and the Mandom Nihonbashi Bakurocho Building)
Executed absorption mergers of Beaucos Corporation and mbs
Corporation
Acquired 88,800 shares of treasury shares▲▲

2002. 1385