Team 12: buh-lah-kay「LUPÉ」

Executive Summary
To ensure the health of individuals during
the pandemic, using hand sanitizers is aneffective method to prevent the spread ofcoronavirus. The demand for handsanitizers during the pandemic increasedby 1400%1. Furthermore, with numerous
experts and scientists predicting that thecoronavirus will become seasonal flu, thehand sanitizer market is expected to growby 22% in the next six years2.
However, most of these hand sanitizers
are one-time-use products and are madeof environmentally harmful materials likeplastic and require regular shipping of theproducts. These plastic bottles last for 400years or more3. This leads to plastic
pollution, which threatens food safety,
human health, and marine life.
Furthermore, ethanol production requires
resources like corn and sugarcane, the4most harvested commodity in the
agricultural sector, which releasesignificant amounts of CO2.
MissionOur business aims to create a self
sufficient and self supplying hand sanitizer
dispenser, Lupé. The tremendous waste
created by hand sanitizer whether from its
production to the packaging is detrimentalto the environment. Our revolutionary
technology synthesizes ethanol using CO2
efficiently, sustainably generating handsanitizers for customers.
Description of Product
Our product will enable businesses toestablish a more eco-friendly andcost-effective method of dispensing handsanitizers to their customers with theself-sustaining technology integrated into
the Lupé. The user fills in an internal tankwith ordinary tap water, which must berecharged when it empties. This water isthen purified via the use of Peltier module4

to heat the water. This purified water
travels to a reservoir where it is stored
until the ethanol runs out. When theethanol runs out, it will be electrolyzed into
2H2 and O2. Then, the battery, poweredby solar panels, will ionize hydrogen which
passes through a Cobalt Nickel catalyst
where the CO2 is taken from theatmosphere. The output of the reaction will
be ethanol. The ethanol mixes with the tap
water in a designated mixture which gets
dispensed for usage. With the product’s
lifetime being decades and operation
being self-sufficient, Lupé will cut down on
the plastic waste produced from handsanitizer bottles and the pollution causedby the transportation of the bottles.
Target Customer
Our target customers are big corporations,
hospitals, small businesses, and public
institutions looking to go green andbecome economically efficient in a society
where the coronavirus will still beprevalent.
Understanding that there are different
businesses, the Lupé comes in two sizes
to accommodate different needs. Smalland Large. The Small model is smaller incapacity but more affordable, adequate forsmaller businesses. The Large model isdesigned to accommodate as many
people as possible in a small time frame,sufficient for larger companies andcorporations. The two types will allow
businesses of all sizes to utilize handsanitizers in an environmentally friendlyway.
←Models ofLupé dispenser

Marketing/Industry Analysis(i) Industry Analysis
Our industry analysis concludes that ourproduct will be in demand for an extended
period. Our ability to keep Lupé cheap andavailable at a low threshold for as manybusinesses as possible will keep us ascompetitive as possible against othersimilar products that manually holdethanol.
(ii) Marketing
We plan to advertise our products with a
combination of online advertisements andshowcasing our products in conventions.
We will advertise our product through paid
advertising and target blogs and websites
often visited by small business owners.
We will also showcase our products intech conventions, such as CES to reachlarge corporations. We will also partnerwith the government and supply ourproducts to hospitals.
Financial Plan
Amount in US$Year 1

Year 2

Year 3

1. Revenues

207,810 2,078,100 3,117,150# of products sold

450

4,500

6,750

price/product(Small Ver)

334

334

334

price/product(Large Ver)

547

547

547

2. Production Cost

120,400 1,229,000

1,843,500

Unit Cost (Small)

145.00145.00145.00

Unit Cost (Large)

238.00238

238

Labor costs

40

45

45

# of product toproduce (Small)

200

2,000

3,000

# of product toproduce (Large)

300

3,000

4,500

3. Expenses

180,000

504,000

752,000

Staff expenses

160,000

480,000

720,000

Sales/Marketing

20,00024,00032,0004. Profit/Lossbefore Tax-92,590

345,100

521,650089,381

175,222

6. Net Profit/Loss-92,590

255,719

346,428

7. Start Up Cost

40,00000

8. Capital
Investment (Officecost)

10,00020,00040,0009. Free Cash Flow

-142,590

235,719

306,428

10. Funding
Required

20,00000

11. Loan Required

130,000

00

12. Repayment ofLoan

047,66747,667

13. Dividend forshareholders

00500

14. Cash Balance

7,410

188,052

258,261

5. Income Tax

Initially, we will be restricted by our small
budget due to our ambitious idea. Since
this is a pioneering idea and non-existing
industry, there is no clear price point. Thefirst 2-year period, we will focus on
improving our product and then in the 3rdyear, we will open up the company to thestock market with 1000 shares, paying out
every fiscal year at 50 cents per share. As
our company earns more profit, we will
increase the amount of dividend that wepay out so more shareholders will buy ourstocks. This will allow us to use the capital
to improve our product.
Bibliography
1https://www.beautypackaging.com/contents/view_breaking-news/202
0-05-14/demand-for-hand-sanitizers-increases-by-1400/
2https://www.globenewswire.com/news-release/2021/01/21/2162308/0/en/Hand-Sanitizer-Market-to-Garner-Growth-21-75-by-2027-Preceden
ce-Research.html
3https://pelacase.com/blogs/news/does-plastic-degrade
https://www.cuidevices.com/blog/how-to-select-a-peltier-module
4https://beef2live.com/story-top-25-produced-foods-world-124-107239