SUCCESS STORY
Vodafone GermanyIndustry• Telecommunications

Solution• OpenText™ Web Site Management

Vodafone Germany continues its brisk
pace in the competitive online market
using OpenText
Telecommunications enterprise adapts and delivers web content andachieves growth over decades with OpenText Web Site Management

Results
Delivers web content to efficiently
serve, gain customers
Creates new sites within weeks
rather than months
Increases productivity,
saving time and money“OpenText Web Site
Management is a popularsystem at Vodafone. We would
get in trouble with our editors
if we tried to change it.”Thomas Pollinger

Senior Product Manager
Vodafone Germany

Vodafone Germany continues its brisk pace in the competitive online market using OpenText

Online content editors at Vodafone have a name for the time ittakes to install updates across a 10-node cluster: coffee break.
Web updates other companies spend days implementing arecompleted within 10 minutes across Vodafone digital assets,
fostering adaptability in a shifting and massive mobile market.
Vodafone Group connects more than 650 million mobile and 19 million
fixed-network customers worldwide. Vodafone Germany, Vodafone’s
largest national subsidiary, provides internet, mobile communications,
fixed network and television services to more than 50 million
customers. In an ultra-competitive environment, Vodafone Germany
must constantly adapt and deliver. The enterprise implemented
OpenText™ Web Site Management close to the turn of the millennium
for web creation and distribution and continues to use it to this day.
Vodafone Germany operates a large, integrated and self-managed
web site management cluster in its own data center in Ratingen, near
Düsseldorf. The enterprise relies on Web Site Management to develop
and deliver all web content, including the latest material for two mainsites. One is the company’s internet call center platform, a knowledge
base serving 18,000 agents across Germany. The company also uses
the solution to manage headless content for applications, special
pages and integrations. For instance, flexible publishing supports
the My Vodafone app for consumers, as well as an app for Vodafone
door-to-door salesmen.
Before using Web Site Management, editors would write a ticket toinitiate alterations. Now, they click a plug-in link, write a description ina dialog box and send it. Web Site Management gathers all necessary
information, including data from the CRM and other enterprise orbackend systems.

“With Web Site Management we have a stable, flexible andrecognized system,” said Thomas Pollinger, Senior Product Manager
in the Digital Transformation Unit for Vodafone Germany. “You canstart with it out of the box and integrate into your own businessenvironment as you wish because you can extend it to yourcompany workflows.”
Due to its approach grounded in configuration rather thandevelopment, Web Site Management supports quick alterations
and additions, enhancing Vodafone market agility. “If we want togo online with a new web site, we can do it in a few weeks, notmonths,” remarked Pollinger.
Turnaround for small pages or updates often span only a couple
days, while hotfixes are completed within 10 minutes. Changes canalso be carried out within the production environment, if desired.
Furthermore, Pollinger said the concept of separating systemand project properties allows Vodafone users to add value to all
projects by extending the system, while protecting against changes
to the entire system, for a single project adaptation.
“With Web Site Management, we can quickly and easily adapt
and deliver web content,” Pollinger said, referring to what hetermed the “genius” content model. “We have integrated it so wellthat we are able to react quickly to requirements. This gives us theopportunity to make changes/corrections within a few minutes at
any time during operation, without downtime, deployment or longdevelopment cycles.”Web Site Management became an integral part of Vodafone
Germany’s online platform when it was implemented two decadesago, although managers have compared it against other systems“When we want to go
online with a newweb site, we can doit in a few weeks,not months.”
Thomas Pollinger

Senior Product Manager
Vodafone Germany

Vodafone Germany continues its brisk pace in the competitive online market using OpenText

in the interim. During a period of ten years, Vodafone considereda change three times. Each time, Web Site Management “held itsown” against competitors. The first failed to garner acceptance fromsite editors, the second proved too expensive in comparison to Web
Site Management and the third could not support updates for new
releases in a timely manner.
In comparison, Web Site Management serves as a cost-effective, fastand flexible platform for the development of web sites by Vodafone
editors across many departments. It proved the right solution for theenterprise at the beginning and has grown with it since. “Web Site
Management is a popular system at Vodafone,” Pollinger noted.
“We would get in trouble with our editors if we tried to change it.”Vodafone estimates that the money and time saved with theincreased productivity have helped the enterprise achieve ROIfor Web Site Management many times over. OpenText covers allenterprise needs with the latest version of Web Site Management andgarners confidence with ongoing security.
Vodafone Germany built a strong community and collaboration within
its web content infrastructure, as well as with OpenText. “We would
like to continue on this path successfully for many years to come...
through the close cooperation between us, the product itself, butalso through the continuous improvement of our working methods
and possibilities,” Pollinger said.
In the future, Vodafone Germany plans to expand its use of Web Site
Management to additional departments, deepen integration withthird-party systems and increase automation. “We are constantly
changing and Web Site Management helps us in a positive way,”
Pollinger concluded.

About OpenText
OpenText, The Information Company,
enables organizations to gain insight
through market leading information
management solutions, on-premises orin the cloud. For more information about
OpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.
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