Team Excelsior (3)BebeWatch

Proposal - March 25th, 2018EXECUTIVE SUMMARY AND MISSION
The word “excelsior” is translated into English from Latin as “always upwards.” At Excelsior Technologies, we are always
looking for a way to use the latest technologies and discoveries to solve issues around the world. Currently, we are focusedon the problem of neonatal mortality, a problem that affects mothers in underdeveloped and developing countries.
According to the World Health Organization, virtually all (99 percent) of neonatal births occur in low and middle incomecountries. Through education aimed towards expecting mothers and the early detection of abnormalities, we can reduce
the amount of infant mortality. The BebeWatch aims to solve the problem of neonatal deaths around the world by providing
mothers with the means to track their baby’s health as well as their own. The early detection and notification of any unusual
health signs allow for medical intervention to prevent and alleviate the problem.

OUR PRODUCTThe BebeWatch kit, contains two devices: the BebeBand and BebePad.
The BebePad is used when the mother is still pregnant; it monitors the baby’s physical condition
inside the womb. Mothers can use this product to track the baby’s blood pressure, heart rate,movement, temperature, and development to determine whether the baby is healthy. The BebePad
uses the same scientific concepts of the archaic pinard horn, which amplifies sound waves in order tosense the baby’s movements.
The BebeBand, created on the basis that a mother’s health is a crucial part of pregnancy, is abracelet-like device that the mother wears to track her own blood pressure, heart rate, stress levels,and temperature.
When the BebeWatch devices sense an unusual or dangerous change in either the physical condition of the mother orbaby, they send a notification to the doctor, who is responsible for setting up an appointment with the mother to determine
whether the baby or mother is healthy. This early medical intervention will allow the mother to treat her illness or symptoms
before they begin to affect the baby.
For mothers who are interested in viewing the data tracked by the BebeWatch kit, Excelsior Technologies has produced apartner application, BebeWatch, that shows a complete analysis of the baby and mother’s physical condition, complete withinteractive charts and graphs. However, a smartphone or use of the mobile app is not necessary for the devices to collectdata and notify doctors.

MARKET ANALYSIS

Our initial target audience is expecting mothers in Japan and their healthcare providers. In our first year of sales, we arehoping to capture five percent of the market, by distributing our product to five percent of maternity hospitals and obstetrics
practices in Japan. Our second target audience is mothers in developing countries. After our first year of sales in Japan, we
hope to work with non-profit organizations (NPOs) and volunteer groups to send gently used BebeWatch monitors to thesecountries. We are not only helping the mothers in developing countries but also the mothers in underdeveloped countries.

STRATEGY AND IMPLEMENTATION➔ FIRST YEARFor the first year, we are planning to focus on research and development, as well as marketing. We will be creating
prototypes of our BebeWatch device kits, and recruiting expecting mothers to serve as testers for the product, and as aresult we will be able to collect information about fetus development and make sure our devices provide accurate
measurements. We are planning on building 1000 tester kits. Our marketing strategies include creating a product website,social media pages, and brochures to place in maternity hospitals, pediatric offices, and obstetrics offices.
➔ SECOND YEAR
From the second year, we are going to sell the product to the developed countries, such as Japan, to earn enough sales toexpand our business. As stated in our market analysis, we will be focusing on capturing five percent of our target market.
We will also begin attending medical science and biotechnology conventions such as the International Conference andExhibition on Pharmaceutical Development and Technology (Osaka) and the Annual Congress & Medicare Expo on Primary
Healthcare (Tokyo) as a way to market and increase awareness about our product. Our goal is to increase production andrevenue by 10 percent.
➔ THIRD YEAR
More than 30 percent of the newborn deaths occur in underdeveloped countries because of the unconditioned
environment and the lack of education that they have. Therefore on the third year, after getting enough sales, we shift thetarget to the mothers in the underdeveloped countries. Using the funds that weraised during our first year of sales, we will begin shipping our recycled
BebeWatch kits to developing nations. Overall, we are able to protect the babiesthat can be saved in both the developed and the developing countries.
➔ FOR OUR INVESTORS
Our investors and funders are the ones that will make this project possible.
Therefore, we will be implementing an “investor return per unit.” For every unit
sold, 500 yen will be put aside for investor returns, ensuring that every one of oursupporters are reimbursed for their contribution.

MANAGEMENT
The management for Excelsior Technologies is divided into four groups: Executive Management, Production Management,Social Management, and Strategy Management. The Executive Management team is in charge of resource allocation andmaking decisions that affect the company as a whole. The Production Management team is responsible for the researchand development that go into creating the BebeWatch, as well as managing the production finances for the company. The
Social Management team’s tasks include creating incentives for our employees to increase productivity and efficiency, andalso confirming that Excelsior Technologies is following government regulations in its operations. All marketing and sales
are managed by the Strategy Management team, who is also tasked with creating effective ways for Excelsior Technologies
to maintain a close relationship with our clients.

FINANCIAL PLAN
All values are in Japanese Yen (JPY).

CONCLUSION

BebeWatch will contribute to a significant decrease in the infant mortality rate every year. Through early detection andintervention, mothers and doctors can work together to prevent neonatal death. By combining sound wave technology andsoftware, Excelsior Technologies seeks to bring this innovative product to the market. Investing in our enterprise will mean
cooperating to develop this new technology, as well as saving millions of future lives.