NOV 2021

CHRISTIE’S

www.cgcc.org.hk

科技引領藝術
展翅高飛
ART SOARS
WITH TECH

融入大灣區 展香港所長

Integrate with Greater Bay Area to Showcase
Hong Kong’s Strengths

CHRISTIE’SCHRISTIE’S

一文讀懂內地熱門社交媒體營銷攻略

A Comprehensive Guide to Marketing on Top Mainland
Social Media Platforms

HKD20

目錄

CONTENTSNOV 2021

www.cgcc.org.hk
中總網站

ID: CGCCHK中總 Facebook

ID: CGCCHK中總微信服務號

ID: CGCCINFO
中總微信訂閱號

會長的話 CHAIRMAN’S MESSAGE

4

重新出發 謀劃未來Striving Ahead with Renewed Perseverance Charting the Future of Hong Kong

灣區透視 BAY AREA INSIGHTS

政經縱橫 SPOTLIGHT

7

增加施政成效
22 提升管治效能Enhance Governance Effectiveness for More

融入大灣區 展香港所長

Integrate with Greater Bay Area to Showcase
Hong Kong’s Strengths

香港舞台更寬
11 前海擴區改革
Qianhai Zone Expansion Reform Broadens Stagefor Hong Kong

Policy Achievements

25 科技引領藝術展翅高飛
Art Soars with Tech
33 中國政制的變與不變
The Changes and Constants of China’s
Political System

商海導航 TALKING BUSINESS

39 一文讀懂內地熱門社交媒體營銷攻略
A Comprehensive Guide to Marketing on Top Mainland Social Media Platforms

目錄 CONTENTS

商會快拍 CGCC SNAPSHOT

香音 ”奪中總盃
45 ““XiangYin” Won CGCC Cup

47 接待嘉賓
Reception of Guests

48 會員活動
Members’ Activities

出版人 Publisher
香港中華總商會（ 於香港註冊成立的擔保有限公司）
The Chinese General Chamber of Commerce (Incorporated in Hong Kong and limited by guarantee)

會長 Chairman
袁 武 YUEN Mo
副會長 Vice-Chairmen
曾智明 Ricky TSANG王惠貞 Connie WONG
胡曉明 Herman HU
陳仲尼 Rock CHEN

李應生 Tommy LI
謝湧海 TSE Yung-hoi

楊華勇 Johnny YU
張學修 Charles CHEUNG

傳訊及出版委員會 Communication and Publications Committee
主席 Chairman
李德剛 Alfred LEE
副主席 Vice-Chairmen
黃楚基 Bonnie WONG 梁香盈 Sabrina LEUNG

周雯玲 Irene CHOW

委員 Members
葉成慶 Simon IP
李惟宏 Robert LEE
胡劍江 Michael WOO
吳旭洋 Paul NG

黃楚恒 Stanley WONG
陳 耘 Cora CHAN
趙式浩 Howard CHAO
陳楚冠 Daniel CHAN

范仁鶴 Philip FAN李濟平 LI Jiping
陳建年 Kenneth CHAN
李令德 Maggie LEE

林智彬 Lawrence LAM
黃進達 Jason WONG
廖永通 Felix LIO
張慧嫆 Scarlett CHEUNG

香港中華總商會（“ 本會 ”）保留本刊一切內容之版權。如欲轉載本刊文章，須經本會允准。本刊所載之廣告內容及外界文章所發表之言論及意見並不一定反映本會的立場。而來稿一切內容及聲明所涉及之責任概由客戶及作者負責。本會雖竭力確保本刊所載的資料準確可靠，惟不對使用該等資料
所引起的任何損失或損害承擔責任。
Copyright in all material in this publication is retained by the Chinese General Chamber of Commerce ( “the Chamber” ). Reproduction of articles in this publication
is subject to the permission of the Chamber. The content of advertisement and the views expressed by outside parties in the articles of this publication do notnecessarily represent the positions of the Chamber. All responsibilities and liabilities relating to the contents and statements in the contributed articles shall be heldby the clients and authors. The Chamber endeavors to ensure the accuracy and reliability of the information provided in this publication, but accepts no liability for
any loss or damage arising from the use of the information.

香港辦事處 Hong Kong Office
香港中環干諾道中 24 至 25 號 4 字樓
（ 港鐵中環站 A 出口或香港站 C 出口）
4/F, 24-25 Connaught Road
Central, Hong Kong
(MTR Central Station Exit A / Hong Kong Station Exit C)
Tel:(852) 2525-6385
Fax:(852) 2845-2610
E-mail: cgcc@cgcc.org.hk
Website: www.cgcc.org.hk
廣州代表處 Guangzhou Office
廣州南沙區港前大道南 162 號中總大廈 801 室
Room 801, 162 South Gangqian Road
Nansha, Guangzhou
Tel:(8620) 3991-2168
Fax:(8620) 3468-3839
E-mail: info@gzo.cgcc.org.hk
承印人 Printed by
奧華印刷設計公司 Ora Printing & Design Centre
地址 Address
香港柴灣利眾街 40 號富誠工業大厦 15 字樓 A1–A2 室
Flat A1–A2, Block A, 15/F., Fortune Factory Building
40 Lee Chung Street, Chai Wan, Hong Kong售價 Price
HKD20

會長的話 CHAIRMAN’S MESSAGE

重新出發 謀劃未來STRIVING AHEAD WITH RENEWEDPERSEVERANCE CHARTING THE
FUTURE OF HONG KONG
袁武

YUEN Mo GBS, JP

上月，行政長官發表本屆政府任內最後一份施政報
告，內容相當全面，既有促進經濟的政策規劃、
也為改善社會民生提出具體部署，是一份積極進取、具前瞻性的中長期發展藍圖。報告更就推動香港更好
融入國家發展制定政策措施，尤其強化香港與深圳全方位
合作，進一步抓緊粵港澳大灣區建設帶來的龐大新機遇。
香港工商各界必須做好部署，積極配合施政報告各項政策
措施，讓相關規劃落到實處，攜手勾劃香港未來。

北部都會區是創科發展重要平台今次施政報告其中一個最大亮點，是提出甚具突破性的為土地房屋供應尋求突破
在發展北部都會區的基礎上，施政報告推出一系列新措施
加快造地建屋，進一步釋放港九市區及新界北部大量土地，展現出當局破解土地房屋難題的決心和承擔。
土地規劃的目標不僅是用作建屋用途，也要包括其他用地
目的的全盤規劃。我們欣見施政報告增撥土地作為創科用
途，包括新田科技城、馬料水填海造地、以及流浮山為本
地大學預留作科研用途土地等，將為本港創科發展打下強心針，而北部都會區更進一步回應香港缺乏宏觀和長遠土
地規劃的問題。

《 北部都會區發展策略 》，明顯跳出了過往百多年來香港經濟主要集中在維港兩岸的發展格局。中總早前建議香港應規劃“ 南金融、北創科 ”的“ 雙核心都會區 ”發展佈局，
全方位配合大灣區發展。我們欣見施政報告提出北部都會區具體規劃，並透過與深圳締結“ 雙城三圈 ”空間格局，進一步推進港深兩地強強聯手，尤其是在創科領域進行全方位對接。
事實上，本港需要大力發展創科產業已成為社會共識，北部都會區正好是對接深圳創科發展的重要橋頭堡，既切合
本地經濟發展需要，亦符合中央對香港的期望。我們相信，北部都會區可在創科發展方面與深圳互補優勢，例如借助深圳的先進製造業實力，以及河套區創新及科技園區
等大型基建設施，將新界北地區打造為香港的“ 小矽谷 ”，
吸引全球創科資源和海內外頂尖科技人才集聚。
北部都會區發展包括整合落馬洲管制站和毗鄰土地，與港
深創科園組合成為新田科技城，為創科產業發展提供群聚效應，有助提升本港創新水平，最令業界憧憬。特區政府可研究以直接資助或稅務優惠方式，吸引海內外大型科技
企業進駐。當局更可爭取在科技城成立“ 國家實驗室 ”，承擔國家重大科研任務。我們期望當局採用靈活發展方式加快開展項目，令新田科技城早日發揮推動香港創科發展新引擎的功能。

4商薈

2021年11月

今次施政報告提出加快土地房屋供應多屬長遠措施，面對
造地建屋的迫切需要，特區政府必須多管齊下增加短期土
地房屋供應，例如大幅增加資助房屋供應數量和種類、研究重啟私人機構參建居屋計劃等，盡快滿足市民的置業需求。我們也期待當局盡快壓縮土地開發流程、全面檢視相
關法定程序以及行政安排、修訂有關土地的條例，務求拆
牆鬆綁，在短期內增加可發展土地供應。

與內地通關乃頭等大事
要有效推動落實施政報告提出的各項政策建議，加快融入
國家發展大局，大前提必然是盡快與內地恢復通關。中總樂見特區政府團隊與內地相關單位積極進行疫情防控工作
對接會議，期望雙方能盡快研究落實具體細節，包括完善
防疫措施，以及積極推動配合內地健康碼互認互通安排，讓兩地經貿與社會民生活動往來回復正常運作。
香港國安法實施一年多以來，本港社會已回復穩定，而中
央推動完善特區選舉制度，新一屆選舉委員會已順利誕
生，稍後也將進行新一屆立法會和行政長官選舉，將為確
保“ 愛國者治港 ”構建堅實基礎，加上本地新冠疫情持續
受控，現時絕對是為香港謀劃未來發展的好時機。我們期望特區政府能積極與工商和社會各界持份者加強溝通，盡
快就施政報告提出的各項規劃願景開展相關工作安排，讓
香港市民切實受惠得益。

會長的話 CHAIRMAN’S MESSAGE

現時絕對是為香港謀劃未來發展的好時機，
我們期望特區政府能積極與工商和社會各界持份者加強溝通，盡快開展相關工作安排。
It is the right time to chart the future of Hong Kong. We hope the HKSAR
government will strengthen communication with various stakeholders of thebusiness and other sectors, and launch the work proposed in the Policy Address
as soon as possible.

T

he Policy Address delivered by the Chief Executive
last month, the last of her current term, is not only
comprehensive but also proactive and forward-looking as a
blueprint for the mid- and long-term development of Hong Kong. In
particular, it maps out policies and measures to ensure Hong Kongcan better integrate into the national development and capitalizeon the immense opportunities presented by the GuangdongHong Kong-Macao Greater Bay Area (Greater Bay Area). From thestandpoint of the business sector, it is important to stand ready andhelp facilitate the implementation of these policies and measures.

Northern Metropolis: A vital platform for I&T
development

Prior to the announcement of the Policy Address , CGCC had
recommended a “dual-core” development pattern for Hong
Kong, one in which the south is strong in finance and the north ininnovation and technology (I&T), to align with the development of
the Greater Bay Area. We are pleased to see that the latest Policy
Address has put forward the groundbreaking vision of the Northern
Metropolis Development Strategy, a concrete plan that will help
promote deeper cooperation and integration between Hong Kongand Shenzhen, especially in the I&T area.
Within Hong Kong, there is a general consensus that thedevelopment of the I&T industry should be strengthened. The
Northern Metropolis will provide a strong foothold for Hong Kong
to align the course of its I&T development with Shenzhen’s. In our
opinion, the Northern Metropolis will allow the two cities to draw
on each other’s strengths, and forge a “mini-Silicon Valley” in New
Territories North where resources and talent from both the Mainlandand overseas will converge.
Under the Northern Metropolis Development Strategy, the areas
around Lok Ma Chau Control Point and the Hong Kong-Shenzhen
Innovation and Technology Park will be consolidated to form the
San Tin Technopole and create a critical mass for the I&T industry.
The HKSAR government can consider providing direct subsidies
or tax incentives to attract large-scale Chinese and international
corporations to set up branches in the area. It should also lobby
for the establishment of a “state laboratory” in the technopole toundertake important scientific research projects commissioned by
the country. We hope the Hong Kong authorities will adopt a flexible
approach to speed up the related developments.

Seeking breakthroughs in housing and land supply

The Policy Address has also proposed a series of new measures

to increase housing supply and free up a considerable amountof land in the urban areas and New Territories North, underlining
the gover nment’s determination to resolve the obstinate
problems related to housing and its willingness to undertake its
responsibilities.
Land planning is not only about house building. Rather, it strives tobalance the needs for different land uses in a wholistic manner. We
are delighted to see that as one way to boost the development of
the I&T industry in Hong Kong, the Policy Address has allocatedmore land for this purpose, while the Northern Metropolis will
redress the longstanding issue of a lack of macro and long-term
land planning.
Given the urgency, it is necessary for the HKSAR government toimplement different measures simultaneously so that the supply ofboth land and housing can be increased within a short time. For
instance, both quantity and types of subsidized housing should be
increased drastically to meet the homeowning needs of the public.
We also hope the authorities will try to shorten the time needed
to increase land supply by compressing the workflow of landdevelopment – for example, statutory procedures and administrative
arrangements should be reviewed, and land-related regulations
may have to be revised.

Reopening Mainland border should take frontseat

The effective implementation of the measures proposed in the
Policy Address depends heavily on the reopening of the border with
the Mainland. We are delighted with the active effort of the Hong
Kong authorities and their Mainland counterparts to coordinate
anti-epidemic measures. We hope they will be able to confirm thedetails of the arrangements soon so that cross-border economic
and social activities can go back to normal in the near future.
After the Hong Kong National Security Law was enacted a bit
more than a year ago, social stability has been restored in HongKong. The Central government has also successfully promoted
the enhancement of Hong Kong’s electoral system. The upcoming
Legislative Council and Chief Executive elections will lay a solid
ground for the implementation of the “patriots administering HongKong” principle. With the epidemic stabilizing, it is the right time tochart the future of Hong Kong. We hope the HKSAR government
will strengthen communication with various stakeholders of thebusiness and other sectors, and launch the work proposed in the
Policy Address as soon as possible to benefit the public.

CGCC VISIONNOV 2021

5

shutterstock

灣區透視 BAY AREA INSIGHTS

融入大灣區
展香港所長

Integrate with Greater Bay Area to
Showcase Hong Kong’s Strengths“ 十四五 ”規劃給予香港多方面支持及任務，特別是推動南
沙、前海及橫琴三個重要粵港澳合作平台。香港必須積極探索如何結合香港和三地的優勢，發揮香港所長、服務國家所需。

The “14th Five-Year” Plan gives Hong Kong multifaceted support and tasks, especially to drive the threeimportant platforms for cooperation among Guangdong,Hong Kong and Macao. The three platforms are Nansha,
Qianhai and Hengqin. Hong Kong must proactively
explore ways to combine its strengths with those of thethree places, showcasing its strengths and serving theneeds of the country.
CGCC VISIONNOV 20217灣區透視 BAY AREA INSIGHTS

活條件。要做到這點，必須透過紮實的調研和溝通交流來達致。

地葡萄酒發展迅速，香港人口有限，與其多飲用其出產，倒不如
成為葡萄酒貿易中心，協助其產梁振英 CY Leung2

018 年 11 月 12 日，國家主席習近平接見香港澳門
各界慶祝國家改革開放
40 周年訪問團時提出“ 四個希望 ”，包括更加積極主動助力國家全面開放、更加積極主動融入
國家發展大局、更加積極主動參與國家治理實踐、以及更加積極主動促進國際人文交流。全國政協副主席梁振英認為，融入國家
發展大局是“ 四個希望 ”的重中之重，港人必須思考如何做好這
方面的工作。

重點在於“ 提升 ＂梁振英說，“ 十四五 ”規劃給予
香港多方面的支持及任務，特別是推動南沙、前海及橫琴三個重要粵港澳合作平台。香港必須積極探索如何結合香港和三地的優勢，透過促進人流、物流、資金流和訊息流互聯互通，催生新的產業和發展機遇，發揮香港所
長、服務國家所需。
梁振英續指，“ 十四五 ”規劃支持香港提升國際金融、貿易、航運中心地位，當中的重點在
於“ 提升 ”。他闡釋，所謂“ 提升 ”並非將香港一直在做的搬到
前海，而是為國家提供嶄新、更適切的服務；同時，市民可藉此得到更高收入，迎來更優渥的生

8商薈

2021年11月

國家是極大的服務對象

品行銷全球。“ 情況就像香港是他舉例，《 前海方案 》提出發展
航運服務業，香港法律業界可善用其熟悉國際法規、兩文三
語等優勢，在前海開拓航運服務
相關法律事務，並把服務範圍輻射全國。香港業界也可利用本身
優勢，與前海加強合作，發展其
他如知識產權交易、海事保險，
以及進出口業等服務全國的新產業。“ 國家其實非常需要熟悉海
事法的專業服務，若香港專才可
以配合，就不用依賴英美的律師
事務所。”他形容情況就如芯片般，若內地專才可解決問題，就可避免“ 卡脖子 ”之弊。

日本出口食物的最大買家，我們有獨特的貿易概念，從來買不是
香港所需，賣不是香港所產。”
他認為，國家是個極大的服務對
象，當中蘊藏無限貿易機遇。

強化香港與內地融合梁振英特別指出，香港與內地融
合是歷史潮流所趨，不會影響在《 基本法 》下“ 港人治港 ”及高度自治的安排，故港人實在毋須
諱言。他寄語工商及社會各界積極抓緊國家給予的支持，發揮自身優勢，透過與內地融合產生化
學作用，催生新產業，為推動香

在貿易方面，梁振英則以寧夏與
香港合作為例子。他指出，當

O

f the “four hopes” expressedby President Xi Jinping in
2 0 1 8 , C Y L e u n g , Vi c e
Chairman of the CPPCC National
Committee, believes that integrationi n t o t h e b i g p i c t u re o f n a t i o n a ldevelopment is the most important,so Hong Kongers must think about
how to do well in this regard.

The focus is on“improvement”

Leung said that the 14th Five-Year
Plan gives Hong Kong multi-faceted
support and tasks, especially todrive the three important platforms
for cooperation among Guangdong,Hong Kong and Macao. The threep l a t f o r m s a re N a n s h a , Q i a n h a iand Hengqin. Hong Kong must
proactively explore ways to combine
its strengths with those of the threeplaces, showcasing its strengths andserving the needs of the country byfacilitating the interconnectivity of theflow of people, things, capital andinformation.
Leung said further that the “14th FiveYear” Plan supports Hong Kong in

港與內地，特別是粵港澳大灣區融合發展貢獻力量。

improving its status as an international
financial, trade and shipping center,with the focus on “improvement”. He
explained that “improvement” is notabout moving what Hong Kong has
been doing to Qianhai. Instead, itmeans offering new services that are
more suitable to the country, whilepeople can thereby earn a higher
income and attain a better living
standard.

The country is a hugemarket for Hong Kong’s
services

Citing the development of shipping
services, which has been set out in
the Qianhai Plan, as an example,
Leung said that Hong Kong’s legal
profession can leverage its strengths
to offer legal services related toshipping services in Qianhai andextend the scope of services
nationwide. The Hong Kong business
community can also use its strengths
to enhance cooperation with Qianhai
to develop new industries such as
maritime insurance to serve the entire
country. “The country indeed urgently
needs professional services that are灣區透視 BAY AREA INSIGHTS

familiar with maritime law. It does nothave to rely on UK and US law firms if
Hong Kong’s professionals can meetits needs in this area.”buy is not what Hong Kong needs
and what we sell is not what Hong
Kong produces.” In his view, thisoffers boundless trade opportunities.

With regard to trade, Leung citedthe cooperation between Ningxia
and Hong Kong as an example. He
noted that as Ningxia’s wine industry
is developing rapidly, Hong Kong canbecome a wine trading hub to help
its products sell globally. “We have aunique trade concept in that what weStrengthen Hong Kong’s
integration with theMainland

Leung specifically pointed outthat Hong Kong’s integration with
the Mainland will not affect thearrangements for “Hong Kong people

running Hong Kong” and a high degreeof autonomy under the Basic Law , soHong Kongers really do not need toshy away from this topic. He urged
the industrial and commercial sector
and all sectors of society to proactively
capitalize on the support from thecountry to stimulate the emergenceof new industries and contribute to
the integrated development of Hong
Kong and the Mainland, especially
the Guangdong-Hong KongMacao Greater Bay Area.

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前海擴區改革香港舞台更寬

Qianhai Zone Expansion Reform
Broadens Stage for Hong Kong

“ 十四五 ”規劃支持高質量建設粵
港澳大灣區。中央亦在 9 月 6 日公佈《 全面深化前海深港現代服務業
合作區改革開放方案 》（《 方案 》），
將前海深港現代服務業合作區的面
積大幅擴展，並強調推動前海高水平對外開放。這項政策可望推動現
代服務業創新發展，加快在前海建立與香港聯通、國際接軌的現代服務業體制。

The “14th Five-Year” Plan supports the high-quality
development of the Guangdong-Hong Kong-Macao
Greater Bay Area (Greater Bay Area). On September
6, the Central Government also announced thePlan for Comprehensively Deepening the Reformand Opening-up of Qianhai Shenzhen-Hong Kong
Modern Service Industry Cooperation Zone (the“Plan”), which greatly expands the area of thecooperation zone and stresses the promotion of
Qianhai’s high-level opening-up to the rest of theworld. This policy is set to promote the innovative
development of modern service industries.
CGCC VISIONNOV 202111灣區透視 BAY AREA INSIGHTS

蔡冠深 Jonathan Choi

方舟 Fang Zhou

掃描二維碼，觀看研討會視頻。
Scan the QR code to watch the videoof the seminar.

洪為民 Witman Hung楊力 Leo Yang

蔡冠深：攜手前海融入國家發展大局

動能力強的“ 高質量發展引擎 ”，對香港意義重大。

早能，也就是擔當聯繫者、投資者和運營者的角色，

前中央政府推出一系列推動內地與香港
互聯互通、促進粵港澳大灣區建設的新政策，包括跨境理財通、債券通“ 南向通 ”、

香港在推動區域經濟合作方面可發揮“C.I.O.”功方案正好讓香港在推進港深合作、融入粵港澳大灣
區建設方面，發揮更關鍵和全面的作用。

《 橫琴粵澳深度合作區建設總體方案 》、《 全面深化前
海深港現代服務業合作區改革開放方案 》等，為香港

促進香港產業的長遠發展

企業、專業人士以至廣大市民帶來龐大發展新機遇。

方案亦推動擴大對香港服務領域開放，促進香港多項產業發展。蔡冠深預期將有大量惠及香港發展的

前海擴容拓展香港發展空間

政策出台，無疑有助香港鞏固優勢、發掘新潛力、

全國政協常委、本會永遠名譽會長、粵港澳大灣區

推動香港經濟結構轉型。以金融業為例，方案支持

企業家聯盟主席蔡冠深指出，這次方案將為香港提將國家擴大金融業對外開放政策在前海落地實施，供更大的發展空間，深受香港工商界關注。“ 原來的香港與前海將形成高度協同聯動，成為中國與世界

前海僅約 15 平方公里，將會擴展至 120.56 平方公開展金融合作的重要平台。

里，為原來的八倍。這將大大擴展前海合作區發展
空間，從根本上擴大港深合作創新的容量，為香港“ 未來的跨境人民幣業務創新試點，將在前海先行先未來經濟發展提供重要‘ 腹地 ’。在原有的空間佈

試，香港作為全球最大離岸人民幣業務中心定能受

局中，一些創新措施影響範圍有限，如過往跨境人

惠。目前境外投資者主要通過‘ 滬深港通 ’買賣合民幣貸款只能在前海 15 平方公里內部使用，擴區後

資格的內地股票，未來前海可在內地與香港金融市

必將發揮更大效應。”

場的互聯互通中，發揮先行先試作用。方案支持國際保險機構在前海合作區發展，香港保險業應積極12

商薈

他補充，方案的目標是到 2035 年建成全球資源配置

推動內地開展續保理賠便利化試點，並將境內參與

能力強、創新策劃且匯聚資源能力強、協同發展帶

銀行優先選址在前海。”

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灣區透視 BAY AREA INSIGHTS

打造香港“ 南金融、北創科 ＂格局
展望未來，蔡冠深認為香港不應只着眼於推動前海港

也是支持香港經濟社會發展、豐富“ 一國兩制 ”實踐的重大戰略部署。

深合作，更重要是與前海前海攜手，融入國家發展大局。前海合作區建設與香港的長遠發展息息相關，香特區中的特區

港必須積極參與、主動爭取。中總早前向特區政府建就背景而言，前海擴區可追溯自 11 年前深圳經濟特議，香港在規劃上須逐步形成南金融（中環）、北創區成立 30 周年時，國務院批覆同意《 前海深港現代科（新界北）的發展格局，着力發展新界北，打造香

服務業合作區總體發展規劃 》而來。方舟指出，這港“ 小矽谷 ”，以全方位配合大灣區發展。

是有幸得到時任廣東省委書記汪洋關顧，前海才得

因應方案的推進，特區政府更應加速新界北的重新習近平在十八大後離京視察第一站就到前海，對前

規劃和發展，進一步強化與深圳前海的全方位對海開發開放作出重要指示，期望前海“ 依託香港、

接，審視完善香港與深圳各個邊境口岸的軟硬件設

服務內地、面向世界 ”。中央在《 粵港澳大灣區發施，包括跨境基建交通全方位規劃，並採取 24 小時

展規劃綱要 》中提及希望在前海“ 建設國際化城市“ 一地兩檢 ”模式等，帶動兩地口岸經濟，和深圳

中心 ”，方舟形容這是很高的定位，亦足證國家對前

河一河兩岸經濟帶的發展，為香港和深圳創造更多

海實在寄望甚殷。

以成為“ 特區中的特區 ”。而在 2012 年，國家主席

嶄新發展機遇。
方舟續指，經過十餘年的開發和建設，區域範圍限制已成為制約前海改革發展的突出問題。故前海擴

方舟：前海擴區拓展深港合作空間

區可以讓其制度創新和產業升級空間載體更大，亦
可望大幅增加可供產業發展的用地。除了有助深化

中央公佈《 方案 》，香港一國兩制研究中心研究總監

改革，更好地在重大改革任務方面先行先試之外，

方舟認為，這是全面深化前海深港現代服務業合作亦可發揮香港優勢，提升深港合作能力，為香港經

區改革開放、系統優化深港合作佈局的重要舉措，濟發展提供有力支撐。

CGCC VISIONNOV 202113灣區透視 BAY AREA INSIGHTS

允參與管治 促貿易自由
至於創新合作區的治理模式方面，方舟認為最值得
留意的是“ 探索允許符合條件的港澳和外籍人士擔
任前海合作區法定機構職務並參與區域治理 ”。在他看來這是正面信號，在借鑒香港法定機構運作的經驗之餘，亦有利於增強港人國民身分認同感。
《 方案 》發展目標包括推進現代服務業創新發展、加快科技發展體制改革創新、擴大金融業對外開放、
提升法律事務對外開放水平、深化與港澳服務貿易
自由化以及高水平參與國際合作等。方舟指出，《 方案 》可望推進深港雙向輻射，前海成為了方便香港
進入內地的跳板，融入以國內大循環為主體的國際
國內雙迴圈發展新格局，更強調深港合作雙向互補。

宜借鑒珠澳合作經驗
方舟尚提到，前海在進一步擴大深化深港合作方面，可以學習借鑒珠澳合作的成功經驗和模式，例
如在海洋新城的建設中，深圳可以與香港採用共同
治理的發展模式，將其打造成為“ 離岸自由島 ”，
島上所有開設帳戶均為離岸帳戶，所有進入該島的
資金和交易均以離岸市場管理和操作。這將大大增
加其靈活性和吸引力，實現與香港離岸人民幣樞紐的一體化。同時，如能融合區內的產業功能和社會
居住功能，將可以為香港市民未來帶來更多元、廣闊的工作選擇機會，以及為香港市民探索更為優質
的居住環境。

14商薈

2021年11月

總括而言，方舟認為《 方案 》對香港意義重大。首
先這是支持香港經濟社會發展、豐富“ 一國兩制 ”
實踐的重大戰略部署，為正處在由亂及治、由治及興關鍵時期的香港乘勢而上，迎合國家所需，貢獻香港所長，為香港開闢了更為廣闊的舞台。不僅豐富了“ 十四五 ”規劃中區域合作、平台建設的內涵，更注重發揮香港高端專業服務業的傳統優勢，
必將為香港的專業人才和企業提供巨大機遇。

洪為民：積極發揮前海的引擎作用
國務院早前印發《 全面深化前海深港現代服務業合作區改革開放方案 》，前海合作區面積將由 14.92 平
方公里大大擴展到 120.56 平方公里，為原來的八倍。前海管理局香港事務首席聯絡官洪為民認為，觀乎是次方案內容，地理空間的擴展固然是一大亮
點，但他認為“ 全面深化 ”四字才是箇中關鍵。
“ 國家文件每一字皆有意思，它不是叫‘ 前海擴展
方案 ’而是強調‘ 全面深化 ’改革開放。前海是一
張白紙，適合嘗試一些創新的政策，因此過去一直扮演先行先試的角色，若嘗試成功，則推廣到其他地方，例如早前的‘ 港人港稅 ’政策。未來應更好發揮前海的引擎作用，促進大灣區和深圳先行示範
區整體提質增效，進而帶動全國高質量發展，才是
這次方案的重點。”

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前海方案蘊含龐大機遇海同樣提供大量服務業職位，同樣有匯豐、恆生、

前海一直是港商進軍大灣區市場的跳板，方案提出
了一系列擴大開放政策，當中包括香港專業人士在
內地執業的安排，洪為民認為絕對值得關注。“ 今次方案首次提出‘ 跨境執業 ’的概念，簡單而言即香
港專業人士未來可在前海執業。但其實較早前建築類專業人士已獲認可在前海執業，而無需取得內地專業資格，未來政策範圍有望進一步拓寬。”

東亞等港人熟悉的企業。”
同時洪水橋、流浮山、屯門西等地區，乘着鄰近前
海的地利之便，有巨大潛力發展跨境金融、現代物
流、跨境電商等行業，長遠將可發展成香港的新中心。“ 如跨境電商行業是不少年青人的創業熱點，但目前香港的物流配套並不理想，如可在新界西北通過重新規劃，開拓更多跨境物流用地，對行業發展

此外，洪為民指出服務業佔香港 GDP 超過 90%，
但服務業最終仍需對接實體經濟，而前海是供香港
服務業對接整個大灣區、以至華南地區的實體經濟
的良好平台。他認為，若可做到香港、前海兩地口岸數據互聯、單證互認及監管互助互認，將大大便
利兩地的人流、物流、資金流及通訊流。“ 例如食物
安全的數據互通，將來可否做到一次檢驗、兩面放
行？如兩地可加強此類資訊互通，將省卻不少冗長的程序。”新界西北將成香港新中心
當前海擴大容量、加大開放力度對接香港時，洪為將大有幫助。”

大灣區未來是“ 軌道上的灣區 ＂要充分利用前海的機遇，完善的交通基建配套可說必不可少。洪為民舉例指，現時由深圳經西部通道
到香港後，要到洪水橋一帶其實並不方便，雖然該區已有大量物流貨倉，但道路仍以小路為主，未來
急需拓展公路網，以配合急速增長的物流需求。最近施政報告落實興建連接前海和洪水橋的“ 港深西部鐵路 ”，洪為民認為是一大喜訊，不但大為強化前
海與新界西北的聯繫，亦對洪水橋發展為新核心商
業區大有幫助。

民認為香港亦應有一個地方做相應對接，而這就是新界西北。他表示，新界西北傳統上是一個“ 就業
窪地 ”，人口眾多但缺乏就業機會，市民需長途跋涉到市區上班。如將來打通前海到洪水橋的運輸基建，由新界西北到前海上班，將比到中環更近。“ 前“ 大灣區要發展，城際交通的連接非常重要。將來西
部鐵路落成後，香港便可透過深圳接通整個大灣區的鐵路網，大幅拓展香港的發展空間。大灣區未來應以‘ 東京灣區 ’完善的交通配套為模範，力爭發

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展成‘ 軌道灣區 ’，故此特區政府未來應進一步研
究連接其他內地城市的跨境交通。”

楊力：利用前海稅務優惠享受政策
紅利
前海深港現代服務業合作區企業所得稅優惠政策於2020 年 12 月 31 日失效，但國家考慮到該區實際情況後，由財政部、稅務總局發佈關於《 延續深圳前
海深港現代服務業合作區企業所得稅優惠政策 》的
通知，在前海符合條件企業減按 15% 優惠稅率的政策，將在徵收企業所得稅時延續執行。政策得以更
新和延續，德勤中國稅務合夥人楊力認為，企業應
具備周全的思維分析，以充分利用稅收優惠，享受
政策紅利。

政策更新重點
楊力形容，這次政策是更新成“2.0 版本 ”。除了進
一步明確申報流程、優化納稅服務、規範管理方式
外，更根據前海的產業發展方向，更新和調整了企
業所得稅優惠目錄，在原優惠目錄的基礎上進行修
訂，新增商務服務業大類。優惠產業項目的主營業
務收入佔比條件，將主營業務收入佔收入總額的要
求比例，更從 70% 以上降至 60% 以上。楊力指，
這為前海企業帶來不少便利。
他續指，政策更新也出現在調整產業分類，納入專
業服務業等港澳優勢產業和其他重點產業。原優惠目錄的四大產業調整為現代物流業、資訊服務業、科技服務業、文化產業及商務服務業五類，並增加與香港產業結合度較高的資產評估、資信評級、國際會展、人力資源服務等專業服務業分類。另外，針對數位經濟、資訊科技服務等新趨勢，又新增了邊緣計算、區塊鏈、人工智慧、VR/AR、工業互聯
網等部分具有較佳發展前景、較強輻射帶動作用的產業形態。楊力認為，國家的用意明顯是希望前海能支持及結合香港發展。
在其他優惠方面，楊力還提到例如有粵港澳大灣區
境外高端人才和緊缺人才個人所得稅財政補貼、深圳前海深港現代服務業合作區人才發展引導專項資金獎勵等。他認為，企業所得稅優惠政策是否適用
有待進一步明確，但香港企業已可利用前海稅務優惠政策協助發展。

合作實例與企業建議
楊力以兩個例子說明如何實際操作。如香港公司有16

商薈

2021年11月

灣區透視 BAY AREA INSIGHTS

意通過前海公司向內地客戶提供服務，可考慮根據已有行業和管理經驗，並派遣香港人員到前海公司
提供全面服務。楊力說，通過前海進入大灣區及內
地市場，有機會享受 15% 企業所得稅。對於符合條
件的港籍和外籍人士個人所得稅上限 15%，也有機會得到粵港澳大灣區個人所得稅返還的潛在優惠；
又如香港公司有意利用內地高素質的人力資源和專
業化勞動力內部支援海外市場，可以得到出口退稅
0% 或者免稅的增值稅優惠。和香港公司之間會發生關聯交易，需要合理籌劃和定價，亦可提高整體稅負效率。
楊力建議，香港企業宜先思考如何改善、規劃商業
模式，例如職能拆分、重新分配等，合理搭建關聯交易。然後再分析優惠政策是否可行，考慮成本收益及風險，就可以落實計劃與申請優惠。他更強調，企業也要留意稅收優惠的事後管理，例如留存
備查資料、定期自查和排查風險等。面對風險，也
要知道如何溝通協商及處理訴訟，方能因時制宜，穩中求勝。

Jonathan Choi: Join hands with
Qianhai to integrate into national
development landscapeT

he recent slew of new policies rolled out by theCentral Government to promote interconnectivity
between the Mainland and Hong Kong and to
facilitate the development of the Greater Bay Area havebrought huge new opportunities for development.

Qianhai expansion increases space forHong Kong’s development

Jonathan Choi, CPPCC Standing Committee Member,the Chamber’s Permanent Honorary President andChairman of the Guangdong-Hong Kong-Macao
Bay Area Entrepreneurs Union, said that the Plan will
provide Hong Kong with more room for development. “Theexpansion of the Qianhai zone to eight times its original size
provides an important ‘hinterland’ for Hong Kong’s future
economic development. Some innovative measures have alimited scope of influence given the zone’s original size, butsuch measures will definitely have a greater effect after the
expansion of the zone.”
He added that the Plan’s target of building an “engine forhigh-quality development” by 2035 is of great significanceto Hong Kong. Hong Kong can serve as a connector,
investor and operator in promoting regional economic
cooperation, and the Plan fits in nicely as it will enable
Hong Kong to play a more crucial and wide-ranging role indriving Hong Kong-Shenzhen cooperation and integration
into the development of the Greater Bay Area.

Promote Hong Kong industries’ long-term
development

Choi expects there would be a lot of policies that will
benefit Hong Kong’s development, which will undoubtedly
help it consolidate its strengths, tap new potential, anddrive its economic restructuring. The financial sector isa case in point. Hong Kong and Qianhai will form a highdegree of cooperation and coordination to become an
important platform for financial cooperation between China
and the rest of the world.
“The coming innovative pilot for cross-border RMB
businesses will first be launched in Qianhai, and Hong
Kong will surely benefit from it. At present, foreign
investors may buy and sell eligible Mainland stocks mainly
through the Shanghai-Hong Kong and Shenzhen-Hong
Kong Stock Connection schemes. Qianhai can play therole as a pilot area in this regard in the future. As thePlan supports the development of international insurance
institutions in the Qianhai Cooperation Zone, Hong Kong’s
insurance industry should proactively prompt the Mainland
to launch a pilot for facilitating insurance renewal and claim
settlement, and give priority to participating domestic
banks in Qianhai.”Create a “south is strong in finance,
north is competitive in I&T” pattern inHong Kong

Looking ahead, Choi believes that it is more important forHong Kong to join hands with Qianhai to integrate into thebig picture of national development. The Chamber earlier
suggested to the HKSAR Government that Hong Kong
must plan to gradually form a development pattern where
the southern region (Central District) is strong in finance andthe northern region (New Territories North) is competitivein innovation and technology (I&T), focusing on developing
New Territories North into Hong Kong’s “little Silicon Valley”.
In response to the advancement of the Plan, the HKSAR
Gover nment should expedite the re-planning anddevelopment of New Territories North to further strengthen
all-round integration with Qianhai in Shenzhen, review
and improve the hardware and software facilities at Hong
Kong’s ports bordering with Shenzhen, and drive thedevelopment of the port economies of both places andthe economic belt that covers both banks of the Shenzhen
River to create more new opportunities for the developmentof Hong Kong and Shenzhen.

Fang Zhou: Qianhai zone
expansion widens space for
Shenzhen-Hong Kong cooperation
Regarding the Plan announced by the Central Government,
Fang Zhou, Research Director of the One Country
Two Systems Research Institute, believes that it is
an important measure to comprehensively deepen thereform and opening-up of the Qianhai Shenzhen-Hong
Kong Modern Service Industry Cooperation Zone andsystematically improve Shenzhen-Hong Kong cooperation.

CGCC VISIONNOV 2021

17

新華社 Xinhua

灣區透視 BAY AREA INSIGHTS

Special area in special economic zone

For background, the expansion of the Qianhai zone dates
back to the 30th anniversary of the establishment of theShenzhen Special Economic Zone 11 years ago, when theState Council decided to make Qianhai a “special area inthe special economic zone”. Qianhai was also the first stopfor President Xi Jinping’s official visit outside Beijing after the
18th National Congress of the Communist Party of China in
2012. In the Outline Development Plan for the Greater Bay
Area , the Central Government mentioned its desire to “build
an international city centre” in Qianhai, which Fang said is atestimony to the country’s high hopes for Qianhai.

Allowing participation in governance andpromoting free trade

The development objectives of the Plan include advancing
the innovative development of modern service industries
and accelerating the reform and innovation of the system

In summary, Fang believes that the Plan is of greatsignificance to Hong Kong. First of all, this is a major
strategic initiative to support Hong Kong’s economic andsocial development and enrich the implementation of “OneCountry, Two Systems”, thus opening up a broader stagefor Hong Kong. It not only adds variety to the contents ofregional cooperation and platform construction in the “14thFive-Year” Plan, but also focuses more on the traditional
strengths of Hong Kong’s high-end professional services,which will surely provide huge opportunities for Hong
Kong’s professional talents and enterprises.

Regarding the governance model for the innovative
cooperation zone, Fang believes that the most noteworthy
is “exploring the possibility of allowing qualified Hong Kongand Macao people and foreigners to hold positions in thestatutory bodies of the Qianhai Cooperation Zone andparticipate in regional governance”. In his view, this is apositive signal and will enhance Hong Kong people’s senseof national identity.

商薈

Advisable to learn from Zhuhai-Macao
cooperation experience

Fang also mentioned that for further expanding anddeepening Shenzhen-Hong Kong cooperation, Qianhai
can learn from the successful experience and modelof Zhuhai-Macao cooperation. For example, for theconstruction of the new marine city, Shenzhen can adopt
a co-governance development model with Hong Kong tobuild it into an “offshore free island” where all accounts
opened on the island are offshore accounts, which will
greatly increase its flexibility and appeal. At the same time,
integrating the industrial functions and public residentialfunctions in the zone will offer more diversified and broader
job opportunities as well as explore better residential
environment for Hong Kong residents.

Fang further said that the expansion of the Qianhai zone
not only allows for greater space for institutional innovationand industrial upgrading, but is also set to substantially
increase the amount of land available for industrial
development. Besides helping to deepen reform, it can also
leverage Hong Kong’s strengths and enhance the capacityof Shenzhen-Hong Kong cooperation, providing strong
support for Hong Kong’s economic development.

18

and mechanisms for sci-tech development. Fang pointed
out that the Plan could promote two-way coverage
between Shenzhen and Hong Kong, with Qianhai serving
as a springboard to facilitate Hong Kong’s entry into theMainland to integrate into the country’s new development
paradigm of “dual circulation”. This allows the domestic andoverseas markets to reinforce each other, with the domestic
market as the mainstay, and underscores the two-way
complementarity of Shenzhen-Hong Kong cooperation.

2021年11月

灣區透視 BAY AREA INSIGHTS

Witman Hung: Proactively harness
Qianhai’s role as an engine
Regarding the expansion of the Qianhai zone, Witman
Hung, Principal Liaison Officer for Hong Kong of theShenzhen Qianhai Authority, said that in view of thecontent of the Plan, the expansion of geographical space iscertainly a major highlight, but he believes that the wording“comprehensively deepening” is the key.
“The country stresses ‘comprehensively deepening’ reformand opening-up. Qianhai is a blank sheet of paper thatis suitable for trying out some innovative policies, so it
has been serving as a place for experimentation in thepast. If an experiment turns out to be successful, it will be
extended to other places. An example is the ‘Hong Kongtaxation for Hong Kong people’ policy earlier. In the future,
Qianhai’s role as an engine should be better used to drive
high-quality development across the country, which is thefocus of this Plan.”

Qianhai plan offers huge opportunities

As Qianhai has always been a springboard for Hong Kong
businesses to enter the Greater Bay Area market, Hungbelieves that the Plan’s arrangements such as that for Hong
Kong professionals to practice in the Mainland is certainly
worthy of attention. “The Plan is the first to mention thatHong Kong professionals can practice in Qianhai in the
future. However, actually, construction-related professionals
have already earlier been approved to practice in Qianhai
without the need for a Mainland professional qualification.
The scope of this policy is set to be further expanded in the
future.”In addition, Hung pointed out that service industries
ultimately need to serve the real economy, and Qianhai is agood platform for Hong Kong’s service industries to serve
the real economy in the entire Greater Bay Area as well as
southern China. In his view, the flow of people, materials,
funds and communications between Hong Kong and
Qianhai would be greatly facilitated if data interconnection,
mutual recognition of documents, and mutual assistanceand mutual recognition of supervision between the ports ofHong Kong and Qianhai can be achieved.

Northwest New Territories will become
Hong Kong’s new centre

Hung believes that when the Qianhai zone gets expanded,
Hong Kong should get interconnected with it throughNorthwest New Territories. He said that Northwest New
Territories traditionally has a large population but lacks
job opportunities, so people have to travel long distances
to work in the downtown area. If, in the future, thetransportation infrastructure from Qianhai to Hung Shui Kiu
is opened up, travelling from Northwest New Territories towork in Qianhai will be closer than to Central.
Meanwhile, Hung Shui Kiu, Lau Fau Shan and Tuen
Mun West have great development potential due to theirfavourable location for being geographically near Qianhai,
and may develop into Hong Kong’s new centre in the longrun. “For example, the cross-border e-commerce industry

is a favourite for young people to start a business, but
Hong Kong’s logistics facilities are still not satisfactory
currently, so re-planning Northwest New Territories would
greatly help the industry’s development.”

The future of Greater Bay Area is a“Bay Area on Rail Track”

A sound transportation infrastructure is essential to makefull use of the opportunities in Qianhai. Citing an example,
Hung said that it is really not convenient to go to Hung
Shui Kiu after arriving at Hong Kong from Shenzhen via
the Hong Kong–Shenzhen Western Corridor. As local
access in the area is still dominated by small roads, there
is an urgent need to expand the road network in the future
to meet demand. The recent Policy Address confirmed
the construction of the “Hong Kong-Shenzhen Western
Railway” to connect Qianhai with Hung Shui Kiu, which
Hung believes is great news.
“Intercity transport connectivity is very important for thedevelopment of the Greater Bay Area. In the future when
the Western Railway is completed, Hong Kong will be able
to greatly expand its space for development by connecting
to the railway network of the entire Greater Bay Area
through Shenzhen. The Greater Bay Area should model
after the well-established transportation facilities of theTokyo Bay Area going forward, so the HKSAR Government
ought to further study the feasibility of cross-bordertransportation to connect with other Mainland cities in the
future.”Leo Yang: Policy dividends from
Qianhai’s preferential Enterprise
Income Tax
At Qianhai Shenzhen-Hong Kong Moder n Service
Industry Cooperation Zone, the preferential Enterprise
Income Tax (EIT) policy expired on 31 December 2020.
However, the State has renewed and extended the policy
after considering the actual circumstances of the zone.
According to Leo Yang, Tax Partner of Deloitte China,
companies should analyze the situation thoroughly andmake full use of the preferential EIT to enjoy the dividends
from this policy.

Key policy updates

Yang explained that the policy was updated in accordancewith industry development in Qianhai. The Catalogue forthe preferential EIT policy was updated and adjusted basedon the original catalogue to include a sub-catalogue of“business services”. For projects of preferred industries,
the requirement to generate revenue from the primarybusiness is now set at more than 60% of total revenue,
which is reduced from 70% under the original tax incentive.
According to Yang, this change offers more convenience to
Qianhai companies.
He added that the policy is also renewed and adjusted in
the categorization of industries, incorporating professional
services and other sectors that demonstrate the strengths

CGCC VISIONNOV 202119灣區透視 BAY AREA INSIGHTS

of Hong Kong and Macao; other focus sectors are also
included. The updated Catalogue now includes five subcatalogues, with the addition of professional businessservices, which can be more closely integrated with Hong
Kong’s own industries. Furthermore, in response to the
new trends of digital economy and IT services, certain
new sectors with better prospects and stronger ripplingand stimulation effect are added. Yang believes the Stateis showing a clear intention for Qianhai to support andintegrate into the development of Hong Kong.
As for other incentives, Yang also mentioned the individual
income tax subsidies for foreign high-end and outstanding
talents. He thought that although it still requires further
clarification on whether the preferential EIT policy isapplicable, Hong Kong companies can already ride on
Qianhai’s tax incentive policy to help their development.

Cooperation cases and advice forcompanies

Yang explained how things work with two examples. Fora Hong Kong company interested in providing services
to Mainland clients through a Qianhai company, it canconsider deploying Hong Kong persons to provide a fullrange of service at the Qianhai company. Yang said that20

商薈

2021年11月

tapping into the Bay Area and Mainland market via Qianhai
could enable a company to enjoy up to the EIT rate of
15%. For eligible Hong Kong residents or foreigners, theindividual income tax has a ceiling of 15%, and they may
be able to enjoy the potential incentives of the Bay Area
individual income tax rebate. For a Hong Kong company
intending to ride on the premium human resources andinternal professional workforce in the Mainland to support
its overseas expansion, it could enjoy export VAT exemption
or a rebate of 0%. As there will be related transactions with
Hong Kong companies, reasonable planning and pricing
must be in place. The efficiency of the overall taxation
burden can also be improved.
Yang suggests that Hong Kong companies should firstconsider how to enhance and plan its business model andthen rationally build related transactions. Next, the feasibilityof the preferential policy should be looked at – companies
should consider the cost-effectiveness and the risks
before starting the plan and applying for the incentives. He
also stressed that companies should take note of how tomanage after obtaining the tax incentives. Amidst risks,
companies must also learn how to communicate, negotiate
and handle lawsuits to remain agile, responsive and achieve
steady success.

政經縱橫 SPOTLIGHT

提升管治效能增加施政成效

Enhance Governance Effectivenessfor More Policy Achievements

行政長官林鄭月娥日前出席由本會青年委
員會等 16 家工商青年團體合辦的“ 青年
工商界專題午餐會 2021”，闡述新一份施
政報告重點議題，並深入講解提升特區政府管治效能、重組決策局等構思。
At the recent Joint Chamber Luncheon
2021 co-organized by 16 youth businessorganizations including the Chamber’s Young
Executives’ Committee, Carrie Lam, Chief
Executive of the HKSAR, elaborated on the
key topics raised in the new Policy Addressand gave in-depth explanations on ideas suchas enhancing the governance effectivenessof the HKSAR Government and re-organizing
the policy bureaux.

22

商薈

2021年11月

林

鄭月娥表示，特區政府必須提升管治效能，藉此
推進新一份施政報告陳述的各項鴻圖大計。當局
須重組政府決策局以切合施政重點，在未來數月
將諮詢社會各界，並準備一份重組方案供下屆政府考慮執行。此外，特區政府將佈局有抱負、有能力、有擔當的愛國愛港人士加入管治團隊；並按“ 能者居之 ”原則，檢視
公務員高層職位的選拔及聘任機制。
林鄭月娥續稱，會考慮於各局下設立專職專責的專員，以推動特定範疇工作；各政策部門亦會強化解說政策的能力，澄清巿民的疑慮。此外，特首並鼓勵香港各界積極支持稍後舉行的立法會選舉，期待選出理性、務實，又能制
衡並配合政府施政的新一屆立法會議員。
答問交流期間，林鄭月娥表示重組民政事務局為青年及地區事務局，能達至解決地區問題，促進青年發展的協同效
應；而當局亦會從多方面包括研究降低強拍門檻，以及以
規劃手段加快市區更新，以及推動公營房屋廣泛應用嶄新政經縱橫 SPOTLIGHT

建築科技等。此外，特區政府亦會爭取盡早加入“ 區域全面經濟伙伴關係協定 ”（RCEP），並協助港商拓展大灣區市場，為香港業界及青年工商界進入內地市場創造更有利條件。

Lam said that the HKSAR Government must enhance
governance effectiveness to advance the ambitious plans set
out in the new Policy Address . It must re-organize the policy
bureaux to complement its policy focuses and will consult various
sectors and stakeholders in the coming months to work out a reorganization proposal for consideration and implementation by thenext-term Government. In addition, the HKSAR Government will get
patriots who love the country and Hong Kong and who have theaspirations, ability and commitment to join the governing team. It
will also review the existing selection and appointment mechanism

for the senior levels of the civil service in accordance with theprinciple of meritocracy.
Lam further said that consideration would be given for the various
bureaus to create dedicated commissioner posts with specificresponsibilities to play an “advocacy” role in certain specific areas.
The various departments and bureaus will also improve theircapability in information dissemination and public communication
on government policies to allay public concerns. In addition, theChief Executive encouraged all sectors in Hong Kong to proactively
support the LegCo election scheduled to be held later. She
looks forward to a newly elected LegCo that is both rational andpragmatic, as well as being able to act as a check and balance toand support the Government’s policies.
During the Q&A session, Lam said that re-organizing the Home
Affairs Bureau into the Youth and District Affairs Bureau canachieve a synergistic effect of addressing district issues andsupporting youth development. The
government will explore various
ways to step up urban renewal,
including lowering the compulsory salethresholds under the Land (Compulsory
Sale for Redevelopment) Ordinanceand formulating plans. It will also
drive wider adoption of innovative
construction technology for public
housing. In addition, the HKSAR
Government will strive for Hong
Kong’s accession to the Regional
Comprehensive Economic Partnership
Agreement (RCEP) as soon as possible
and assist Hong Kong businesses intapping the Guangdong-Hong KongMacao Greater Bay Area market,
creating more favourable conditions forHong Kong’s business community andyouth business community to enter the
Mainland market.

CGCC VISIONNOV 2021

23

shutterstock政經縱橫 SPOTLIGHT

科技引領藝術展翅高飛
Art Soars with Tech

政府近年致力推動藝術科技發展，為藝術創作者提供嶄新的表達形式，亦可以加強與受眾的互動。另一方面，數碼
科技亦為藝術家提供更多發表和傳播作
品的渠道，例如運用區塊鏈科技的非同質化代幣（NFT）技術，保護作品版
權之餘，亦有助創作者分享作品升值的經濟效益，有助支持文化藝術產業
持續發展。

Art creators are enjoying an array of novel
modes of expression in recent years, thanks
to the government’s endeavors to foster thedevelopment of art tech. On the other hand,
the NFT blockchain technology has not only
protected the intellectual property rights ofartworks, but also helped creators sharethe economic gains from the appreciation of
their works. All these are conducive to thecontinuous development of the culture and art
industries.
CGCC VISIONNOV 202125

政經縱橫 SPOTLIGHT

徐英偉：政府全方位支持藝術科技Caspar Tsui: Art Tech Backed by Government on All Fronts

並邀請了香港藝術發展局介紹它們的資助計劃。
專責小組亦關注藝術科技人才的培訓，以配合和促進藝術科技發展，並鼓勵更多青年參與文化藝術。香港演藝學院以至其他專上院校現時所設的藝術或創意媒體相關課程，已包含與藝術科技有關的課題。徐英偉相信，專上院
校會不時與持份者溝通，了解最新趨勢及行業需要，以確保其課
程持續切合社會發展。

徐英偉 Caspar Tsui所

謂“ 藝術科技 ”其實
可理解為融合科技（例如虛擬實境、擴增實
境、實時影像投射等）於藝術
創作中，促進藝術創作的內容和傳遞，支援藝術的傳承，以及加深觀眾的參與和體驗。民政事務局局長徐英偉指出，行政長官在2020 年發表的《 施政報告 》亦
提出政府會積極推動和支持發展
藝術科技。
他透露，在政策層面方面，民政事務局已牽頭聯同若干部門成立
跨部門藝術科技專責小組，並於今年二月舉行首次會議，討論推
廣藝術科技的策略和措施。各個
相關的政策局已在其轄下不同的基金或計劃預留合共一億元，供有意推動藝術科技的人士申請。

專責小組推動藝術科技徐英偉表示，專責小組會提供一站式服務，解答申請者的查詢及
在合適的情況下轉介他們至適合的基金或計劃，亦會適時就其工
作計劃諮詢業界及其組織代表的意見。他並指，專責小組剛於八
月底舉辦網上簡介會，介紹各項
基金或計劃的目標和申請要求，

26

商薈

2021年11月

強化硬件 配合發展
在硬件方面，徐英偉指康文署現
正積極改善轄下演藝場地的硬件配套。現時，已有七成的文娛
場地配備光纖寬頻上網設施，可支援藝團作直播或錄播演出。各場地亦陸續添置 4K 全遙控攝錄
機、網上直播控制台等，讓藝團
可以將科技融入於演出之中。
至於預計於 2023 年開始分階段
啟用的東九文化中心，徐英偉形
容，這是政府支持香港藝術科技發展的重要政策措施。為了配合
藝術與創新科技融合的新趨勢，
東九文化中心計劃與藝術家、創意媒體學院和創意技術專才攜手
合作，推動藝術科技的發展。例如他們將其中一個多用途小劇場設置為試驗場，並命名為創館（The Lab），為業界提供一個研究和發展表演藝術科技、策劃及創
作新作品的基地。

提高業界認知 配合國家要求
在提高業界認知方面，徐英偉表
示配合推動藝術科技的發展，
康文署自今年初起分階段舉行了一系列活動，聯繫藝術與科技業
界，促進創新科技在藝術活動的應用。例如於今年三月及五月，
在荃灣大會堂展覽廳舉辦 14 場
“ 東九文化中心 x 藝術科技 ”分享會，又於今年四月在香港科學園舉行“ 藝術 x 科技 相滙 @ 科學園 ”藝術科技展和退修會等。
徐英偉說，他在活動中留意到藝術文化界和創新科技界的從業
員均對藝術科技展現莫大興趣。
這證明兩個界別之間需要更多互動，促進他們的互相了解。他更指，“ 十四五“ 規劃中提及支持
香港發展中外文化藝術交流中
心。政府會持續推動香港與國際
及內地的文化藝術交流活動、提升場地設施、支援藝團等多方面
策略去達致這個目標。他期待，藝術科技的應用和人才培訓可提升香港在國際藝壇的地位。

T

he term “art tech” can beunderstood as fusing technology
into art creation. It facilitates
the transfer of contents created inart making, as well as supports the
succession of the arts. According to
Caspar Tsui, Secretary for Home
Affairs, the government will actively
promote and support the developmentof art tech, as announced by the Chief
Executive in her 2020 Policy Address .
Tsui shared a few policy initiatives.
First, the Home Affairs Bureau hastaken the lead and set up a crossdepartmental art tech task force.
Then, a total of HKD100 million has
been set aside for use by relevant
policy bureaus and their respective
funds and schemes, which is open
for application by individuals who arekeen on promoting art tech.

Task force set out to foster
art tech development

Tsui commented that the task force
will answer applicants’ enquiries
and refer them to a suitable fund政經縱橫 SPOTLIGHT

or scheme if appropriate. The task
force will also consult the views of
the industry and other organizations
regarding its work plans in a timely
manner. He added that the task force
had organized an online briefing
session to introduce the various
funds and initiatives, explaining theirobjectives and application criteria. The
Hong Kong Arts Development Council
was also invited to brief participantson their funding schemes.
The task force is committed to grooming
art tech talents. It encourages young
people to take part in culture and art.
Art tech-related topics are alreadytaught at Hong Kong Academy for
Performing Arts, as well as throughthe programs in art or creative
media organized by other tertiary
institutes. Tsui believed that tertiary
institutes would communicate with
their stakeholders from time to timeto ensure the programs offered willcontinue to match the needs of social
development.

Hardware strengthened fordevelopment

As for the East Kowloon Cultural
Centre scheduled for opening inphases from 2023, Tsui described it
as a major government policy initiative
to support the development of art
tech in Hong Kong. The East Kowloon
Cultural Centre project is established
to meet the new trend of integrating
art and innovative technology. Thus,
it envisions to work with artists,and schools of creative media andinnovative technology experts topromote the development of art tech.

Enhancing industrial
awareness and meeting
national requirements

Speaking of enhancing industrial

istockphoto

In terms of hardware, Tsui pointed outthat the Leisure and Cultural Services
Department (LCSD) is actively
improving the hardware and amenitiesof their performing arts venues.
Currently, 70% of art and culturalvenues are equipped with optic fiberinternet facilities, and venues will be
gradually installed with fully remotecontrolled 4K video recorders, live
streaming control panels, etc., suchthat art groups are able to integratetechnology into their performances.

awareness, Tsui said that LCSD has
been organizing an array of eventsin phases since the beginning of thisyear to help promote the developmentof art tech. It has connected the art
and technology sectors to foster theapplication of innovative technology
in art events. For example, fourteen
sharing sessions of “The East Kowloon
Cultural Centre x Arts Technology”
were held in March and May this year
at the Tsuen Wan Town Hall.
Tsui said that he noted from events
that practitioners of the art andculture sectors and the innovativetechnology sector are both very
interested in developing art tech.
This shows that more interaction isneeded between the two sectors.
He also quoted from the “14th Fiveyear” Plan that Hong Kong would be
supported to develop into a culturaland art exchange center between the
East and the West. The government
will continue to roll out various policies
to achieve this goal. He looks forward
to seeing Hong Kong’s art to growglobally through art tech and talentgrooming.

CGCC VISIONNOV 202127

政經縱橫 SPOTLIGHT

何善衡：數碼藝術與傳統藝術攜手發展

Jacky Ho: Digital and Traditional Arts Developing Hand in Hand

近年數碼資產掀起投資狂熱，熱潮更蔓延至藝術界。NFT 成為
了新的藝術載體，部分國際大型
拍賣行如佳士得、蘇富比等已有
提供相關拍賣服務。最轟動的
例子，莫過於是美國數碼藝術家 Beeple 的作品《 每一天：首5000 天 》早前以 5.4 億港元成交。

音檔案、遊戲道具等，亦可代表
實體藝術品和房屋等傳統有形資
產。NFT 技術的出現，可為藝術
創作者提供多一個分享作品的方
式；而透過每次作品交易，創作者可獲得部分收益，亦有助支持
藝術家繼續創作。何善衡說，如此概念雖然新鮮，但其實亞洲收藏家圈中對此已相當接受。

數碼圖像天價賣出
表面上是一張 jpg 圖檔，人人可
以複製，卻竟然可以賣出逾五億天價，當中概念不少人依然未能消化。佳士得亞太區副總裁暨
二十及二十一世紀藝術部晚間拍
賣主管何善衡闡釋說：“ 其實就像購買網上域名那般，現在我們覺得理所當然吧？但在數十載前
若有人花大錢買這樣虛無縹緲的
東西，同樣叫人大惑不解。”

CHRISTIE’S

其實 NFT 是存在於區塊鏈上無法複製的加密代幣，可用以標註資產的擁有權。這種加密代幣可代表任何數碼資產，包括數碼影

香港藝人余文樂早前為慈善拍賣所收藏的《CryptoPunk 9997》，終以
3,385 萬港元成交。
CryptoPunk 9997 from Hong Kong artiste Shawn Yueś collection
was sold for HKD33.85 million for charity at a Christieś auction.

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2021年11月

生活改變 藝術隨之對於數碼藝術新概念，何善衡
續闡釋：“ 我聽過有位收藏家問
得好：你目前生活是對着牆壁
看畫的時間多，還是刷手機的時
間多？”他認為現代人手機不離
身，藝術表達形式亦不宜拘泥於傳統。故數碼藝術可謂“ 面對現實 ”，將藝術切實滲入現代人生活。他又以杜尚 1917 年在小便斗上簽名的經典名作《 噴泉 》為
例：“ 這又算不算是藝術作品？
每每視乎觀點與角度。”
疫情所及，現場拍賣場次減少，
佳士得 2020 年全球成交總額難免不如前一年。然而亦一如不少機構，疫情也加速推展數碼化。
何善衡透露，佳士得去年網上專
拍成交總額按年增長 262%，創下該拍賣渠道的歷史新高，亦錄
得 2021 年上半年持續上升。他續
指，2020 年新客戶佔 36%，大部
份來自網上專拍。而網上專拍的
新買家當中，逾三成為年齡介乎
23 至 38 歲之間的年輕收藏家。
“ 以往網上拍賣常予人感覺得是
輔助性質，但現在卻成了前景樂觀的拍賣渠道。”

與藝人合作 增坊間認識
早前，佳士得與香港藝人余文樂
合作拍賣其 NFT 加密藝術珍藏，

何善衡 Jacky Ho

使相關概念更為走入尋常百姓家。何善衡形容余文樂是 NFT 加
密藝術資深藏家，他所精選的拍品甚為珍罕，足可媲美佳士得傳
統現場晚間拍賣的頂級藝術品。
何善衡認為，這亦反映了佳士得銳意創新投入網上拍賣，為新晉
及資深收藏家提供更豐富的收藏
渠道及選擇。
何善衡更指出，NFT 加密藝術其實並非與傳統藝術難以相容。他發現，除了傳統藝術品收藏家會
主動接觸新式數碼藝術外，年輕的收藏家也會倒過來接觸更多傳
統藝術。背後原因，是出於藝術
收藏者本身對藝術有興趣，而非
執着於其表達形式。他打趣指：“ 就如搞科網的人會涉足地產，地產商也有些會開展科網生意
那樣。”

Digital assets have sparked a frenzyamong investors in recent years,
with the frenzy also spread to the art
world. Non-fungible tokens (NFTs)
have become a new carrier of art.
The most sensational example isnone other than American digitalartist Beeple’s work Everydays: The
First 5000 Days , which was sold for
HKD540 million earlier.

政經縱橫 SPOTLIGHT

Digital image sold at a
sky-high price

CHRISTIE’S

Many people still cannot digest theidea that a jpg file could be sold at a
sky-high price of over HKD500 million.
Jacky Ho, Vice President andHead of Evening Sale of 20th &21st Century Art Department, Asia
Pacific at Christie’s, explained: “Infact, it’s like buying an online domainname. It’s just as perplexing as
someone spending a fortune on sucha vague thing a few decades ago.”
Actually, NFTs, which are encrypted
tokens built on the blockchain andcannot be duplicated, can be used
to mark ownership of assets. Suchencrypted tokens can represent any
digital assets. NFT technology canprovide art creators with one more
way to share their work. Art creators
receive part of the proceeds eachtime their work is transacted, which
will help support them to continue
their creation work. Ho said that sucha concept is now widely accepted bycollectors in Asia.

Life changes and art follows

Regarding the new concept of digitalart, Ho believes that as people
nowadays have their mobile phones
with them all the time, expressions ofart should not be confined to tradition.
He cited Marcel Duchamp’s iconic
work Fountain in 1917 as an example.
It was a porcelain urinal on which
Duchamp signed “R. Mutt 1917”. “Is
that a work of art? It often depends
on the point of view and perspective.”
The number of live auctions has
decreased as the pandemic hit.
Christie’s total global turnover in2020 was inevitably lower than theprevious year. Nevertheless, like inmany organizations, the pandemic
has also accelerated digitalization.
Ho revealed that Christie’s total
online auction sales hit a record highlast year and continued to increasein the first half of 2021. He addedthat new customers accounted for
36% in 2020, most of which camefrom online auctions. Among them,over 30% were young collectors 2338 years old. “In the past, online
auctions often seemed to be auxiliaryin nature, but now they have becomea promising auction channel.”

以 5.4 億港元成交的美國數碼藝術家 Beeple 作品《 每一天：首 5000 天 》。
American digital artist Beepleś work was sold for HKD540 million – Everydays: The First 5000 Days .

Collaboration with artiste
raised public awareness

Earlier, Christie’s collaborated with
Hong Kong artiste Shawn Yue to
auction off his NFT encrypted art
collection. According to Ho, the items
selected by Yue for the auction are veryrare and comparable to the top-notch
art works at Christie’s traditional live
evening sales. In Ho’s view, this reflects
Christie’s commitment to innovationin online auctions to provide both newand experienced collectors with awider range of collection channels andoptions.
Ho further pointed out that NFT
encrypted art can actually co-exist
with traditional art. He found that while
traditional art collectors are taking theinitiative to get into new digital art, young
collectors are also getting their hands
on to more traditional art. He joked: “It’sjust like people engaged in the internet
field will dabble in real estate, whilesome real estate developers will get into
the internet business.”

CGCC VISIONNOV 202129

政經縱橫 SPOTLIGHT

梁徐錦熹：加密貨幣帶動 NFT 發展

Henrietta Tsui-Leung: NFT to be Pushed Forward by Cryptocurrency

了加密貨幣的財富後，皆會透過買賣如遊戲裝備等虛擬產品，為資產保值及增值。

以 Art Basel 為平台小試牛刀

梁徐錦熹 Henrietta Tsui-Leung

NFT 數碼藝術近年漸次興起，並逐步
推展至亞洲地區，當代藝術畫廊方由美術（Ora-Ora）於今年五月舉行香港
巴塞爾藝術展中，首次展出四個 NFT
藝術作品，並接受加密貨幣交易，創業界先河，期望緊貼世界潮流的同時，也可為藝術創作及發展帶來更多機會。
創立於 2006 年的 Ora-Ora，一貫留意並勇於接受嶄新藝術科技，除聚焦
於新水墨及雕塑版塊等亞洲當代藝術外，近年也有涉足新媒體藝術項目。
畫廊創辦人梁徐錦熹指出，NFT 數碼
藝術的興起與比特幣等加密貨幣熱潮的出現有莫大關係，許多投資者累積“ NFT 的興起，對新媒體藝術家及收
藏家有一大好處，就是只要一經成
交，便可在區塊鏈上看到擁有權，除了獨一無二以外，理論上大家懂得利用電子錢包儲存，日後應用 NFT 以推展及收藏新媒體藝術亦會很方便。”
梁徐錦熹深明推動藝術發展必須與時
並進，她早於數年前已前赴電子經濟
蓬勃發展的內地攻讀相關的博士課
程，並密切跟進 NFT 的發展趨勢，經
研究後認為現階段是適當時機，並選定在 Art Basel 這個歷史悠久的藝術展
小試牛刀。
梁徐錦熹補充，早在 Art Basel 舉行前
18 個月，Ora-Ora 已開始在港物色熟悉相關技術的合作夥伴，最終與科學園一位對藝術科技亦有興趣的金融科
技專家合作。“ 與此同時，我們於去年亦積極尋找合適的藝術家，不過仍
有不少本地藝術家基於對 NTF 的技術
及發展欠缺了解，而未敢參與其中，
最終我們找來兩位 Art Basel 的常客：

旅居北京的香港藝術家 Cindy Ng，以及一直亦有合作的藝術家彭劍，展出
四個 NFT 作品，並鎖定在全球最大的NFT 買賣平台 OpenSea 上出售。”

有助拓闊客路 惟注意風險管理從這次實踐體會中，梁徐錦熹坦言獲得不少寶貴經驗，如接觸到很多加密
貨幣投資者，當中不乏不足 30 歲的
成功人士，更有特意前來觀摩 NFT 數碼藝術的年輕人，最終買走了一幅芬
蘭藝術家的實體作品，有助為畫廊擴闊新一代的客戶網絡，並加深他們對
NTF 市場有更深入的認識。
至於 NFT 數碼藝術的風險方面，梁徐錦熹表示，加密貨幣的波幅無疑會
影響作品的價格，無論是藝術家、收
藏家，以至投資者亦必須有所了解。
“ 我們在 Art Basel 正遇到這個情況，在作品推出時，以太幣的價格幾近升
至歷史高位，約值 4,000 美元，惟其幣值於成交日卻跌至 2,400 美元，跌幅逾四成，也因而吸引收藏家決定即時購入。由此可見，加密貨幣波動較
大各有利弊，最重要是做好風險管
理，切勿為 NFT 投入所有資金，便不會引致損失。”

助本地藝術推向國際
Ora-Ora

NFT 數碼藝術是嶄新的發展方向，梁徐錦熹認為，本地藝術可透過這個能
突破時間以至實體限制的大型國際平台，推廣至其他地區。“ 這次我們曾接觸不少 40 歲或以下的本地年輕藝術
家，部分仍固執地認為 NFT 的潮流與自己無關，若因而忽略以至錯失由此帶來的發展機遇，無疑是非常可惜。”
她續指，NFT 採用加密技術，具備獨
一無二的特色，只要有值得收藏的內
容便適用，既是市場推廣的工具，亦
可變成藝術家的衍生品，任何藝術家
也可參與，視乎是否具備勇於創新、
具開放心胸及創意。

彭劍作品
Works by Peng Jian30

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政經縱橫 SPOTLIGHT

Ora-OraCindy Ng 作品
Works by Cindy Ng

NFT 數碼藝術領域存在無限可能，梁徐錦熹指當中拍賣的客路尤為強勁，
來源也極廣泛，惟較少純粹收藏，多是作為長線投資。“ NFT 未來將是我
們其中一個重點特色，同時會繼續發展當代新水墨及新媒體藝術等傳統優勢，務求與世界連繫及接軌。”
At Art Basel HK held in May, four NFT art
pieces were launched by Galerie Ora-Ora for
acquisition via cryptocurrency payment. The
offering was a first in the local art industry.
Ora-Ora has been embracing novel art tech.
In recent years, it has also been involved
with new media art projects. According
to the gallery’s founder Henrietta TsuiLeung, the rise of NFT digital art has
much to do with the rave of the bitcoin andother cryptocurrencies. Many investors arepurchasing virtual products to protect thevalue of and adding value to their wealth,which were accumulated from trading
cryptocurrencies.

Water tested at Art Basel“With NFT taking center stage, both new
media artists and collectors can locate
the unique token of art ownership on theblockchain upon transaction completion. In
theory, when everyone knows how to use anelectronic wallet, it will be very convenient topromote art collection with NFT,” said TsuiLeung. The gallery founder understands

that art development must progress withtime. She has already completed a relevant
doctoral program in the Mainland a few
years ago, while keeping a close eye on thelatest development of NFT. After studying thecircumstances, she chose to test the waters
at the long-standing art exhibition of Art
Basel.
Tsui-Leung added that Ora-Ora had alreadyapproached Hong Kong partners who arefamiliar with the relevant technology 18
months before Art Basel. Eventually, thegallery worked with a Hong Kong Scienceand Technology Parks fintech specialist who
is also interested in art tech. “In the end,
we lined up Beijing-based Hong Kong artist
Cindy Ng and our long-term collaborating
artist Peng Jian to have four NFT pieces
shown. We also put these pieces on sale
at OpenSea, the largest NFT exchange
platform of the world.”

Broadening clientele while
managing risks

Through this NFT launch, Tsui-Leung got intouch with many cryptocurrency investors,
and many of them are successful people
under 30. Some other are young people
who have visited the show specifically toobserve and check out NFT digital art. In theend, a tangible piece by a Finnish artist was
sold. The new exposure is indeed helping
the gallery expand its clientele to include theyounger generation.
Tsui-Leung noted that the volatility ofcryptocurrency would undoubtedly affectthe price of art. This is a point that artists,collectors and even investors should
understand. “At Art Basel, the value of ETH
dropped more than 40% on a transaction
day. A collector immediately decided tomake the purchase. This told us that thevolatility of cryptocurrency has its pros andcons. Thus, proper risk management is very
important.”

Fostering globalization

Tsui-Leung believed that local art could rideon the huge global platform of NFT – which
is able to break away from time and physicalconstraints – to promote itself to otherregions. “We met many local young artists
under 40. Some of them still think they havenothing to do with the NFT trend. They
could be overlooking a huge opportunity fordevelopment.” She added that since NFT
rides on crypto technology, each has its
uniqueness. As long as there are contents
worth collecting, the technology would
be applicable. NFTs could be used as apromotional tool, or a derivative of artists. In
other words, all artists can take part in it.
Tsui-Leung pointed out that the client basein auctions is especially strong, as buyers
come from all walks of life. However, only
a minority is collecting for the sake ofcollecting. Most are more concerned about
long-term investment. “In the future, NFT
will be one of our focal highlights. We will
also continue to build on our traditional
strengths in contemporary new Chinese ink
and new media art. It is our goal to connect
to and align with the world.”

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31

shutterstock政經縱橫 SPOTLIGHT

中國政制的
變與不變

The Changes and Constants ofChina’s Political System
72 年前，中國共產黨帶領一窮二
白的中國逐步踏上現代化之路。今天，中國已是世界第二大經濟體，進步之快，舉世矚目。在發展進程中，中國亦難免經歷曲折考驗，但憑着吸取經驗、自我完善及制度優勢，成功踏上富強之路。

In 72 years, the Chinese Communist Party(CCP) has made exceptional progress and risenout of poverty to become the world’s second
largest economy. While the path to success was
unavoidably tortuous, China has embarked on
the road to prosperity and strength riding on its
experience, continuous improvement and a strong
political system.
CGCC VISIONNOV 2021

33

shutterstock政經縱橫 SPOTLIGHT

劉佩瓊 Priscilla Lau

中

國作為一個人口及領土大國，如何達到有效管治，是一個必須思考的問題。原港區全國人大代表劉佩瓊認為，已故
國學大師錢穆之著作《 中國歷代政治
得失 》，精闢分析了各朝代管治的優劣，為中國的管治之道指明方向。她
指出中國在周朝時曾長時間實行分封制，導致各諸侯國之間因爭奪資源和
土地征戰不休，為人民帶來深重災禍。

單一制確保國家統一“ 因此，秦朝統一後吸取教訓，創設
了郡縣制，由中央直接委任官員管治
下級政府，到今天中國仍基本沿襲此制度，可稱之為單一制。在此制度
下，地方的所有權力皆來自中央授予，亦即 Residual Right（剩餘權力）
屬於中央；與之相對則有西方的聯邦制，中央與地方實行分權制度，中央
負責國防、外交等事務，而剩餘權力則歸於地方，例如美國便行此制度。”
劉佩瓊認為，單一制具備不少優點，
首先是有效保障國家的統一，因人事、財政權皆在中央，地方勢力難以坐大；其次，在推動大型跨地域基建上亦有明顯優勢。“ 例如美國便至今
無法建出一條高鐵，皆因地方政府為
保護自身利益，往往拒絕高鐵路線通過。”此外，單一制下強大的中央政府，亦有助平衡各地方利益，並可透過中央的權力，令全國的財富配置更平均，長遠達到共同富裕。

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政經縱橫 SPOTLIGHT

共產黨不斷自我完善
中國共產黨 1949 年統一全國，亦繼續沿用單一制，開始新中國的建設。劉佩瓊指出，在共產黨領導下，中國走過不平凡的發展道路，終令中國走向富強，其中的關鍵因素之一，是其不斷自我完善的能力。“ 中共最初奉行
馬列主義的階級鬥爭路線，主張應以
革命手段改變階級結構。直到建國後的文革時期，仍一直奉行此路線，結果對國民經濟、傳統文化構成重大打擊。”
但到鄧小平上台後，即主動反省過去的一系列問題，並正式結束階級鬥
爭，轉為改革開放路線；到江澤民時
期，又提出“ 三個代表 ”理論，集中精力發展經濟；到胡錦濤則提出科學發展觀和構建和諧社會。“ 到近期
習近平提出以法治國、治黨，加強黨
的領導，也是因應最新形勢提出的適切理念。可見共產黨不是鐵板一塊，
它會隨着時間不斷改進。中共創立了100 年，我們不能期望它毫不犯錯，
重要的是犯錯後能否自我修正，變得
更好。”

由領導型到服務型政府
經歷七十多年發展，中國由一窮二白逐步變成小康社會，而政府的角色亦同步轉型。劉佩瓊闡釋，新中國的發
展由計劃經濟開始，當時是領導型政府，中央統一管理所有事務；但到改革開放後，則轉型為推動改革的建設
型政府，積極招商引資；到今天的中國，則需轉型為服務型政府，這講求
政府要向人民提供公共產品，包括地
方水利、衛生、治安、道路建設等。
“ 在中國歷史上，地方管治往往欠佳，造成人民一盤散沙，在面對外部
侵略時，往往兵敗如山倒，例如宋朝
面對蒙古入侵、明朝面對清兵入侵、
日本侵華皆是如此。”劉佩瓊認為過去的中央政權對地方採取放任態度，
但現時共產黨的領導，管治和建設深
入到最基層，務求讓每個人民都享受到發展成果。只有如此，方能形成人
民萬眾一心，當國家逢難，才會團結
抗敵，保證中國立於世界之林，不再受外侮欺凌。
上述內容為本會主辦的國情研習班系列：“ 中國的政體及政治制度架構與改革 ”之撮要。

A

s a country with a huge population
and a vast geographical span,
China must consider how toachieve effective governance. PriscillaLau, former Hong Kong Deputy to
t h e N a t i o n a l P e o p l e ’s C o n g re s s ,considered Qian Mu’s Political Gainsand Losses Through Chinese History ,which analyzed the pros and cons of thehistoric governments, to have shed lighton a direction for China’s governance.
She pointed out that China’s extended
feudalism during the Zhou Dynasty resulted
in ceaseless wars amongst the vassal
states and brought disasters to the people.

Unitary system ensuresnational unity“During the Qin dynasty, the government
learnt its lesson after unifying ancient China
and established the system of prefecturesand counties. Today, China is still following
this kind of unitary system, under which
the central government delegates power
to local governments. In other words,
the residual right belongs to the central
government. By contrast, the federal
system, such as the one operating in theUS, is adopted in the western world.”
Lau highlighted the many advantages of
the unitary system. First of all, it effectively
protects the unification of a country, making
it difficult for local power to sustain growthand expansion. Next, there is an evident
advantage in driving the constructionof large-scale and cross-geographicalinfrastructures. “For example, there is still
no high-speed rail in the US because,out of protecting their own interests, local
governments often refuse a railway line topass through their localities” Furthermore,
a powerful central government under theunitary system is conducive not only to

CGCC VISIONNOV 202135

政經縱橫 SPOTLIGHT

balancing the interests of different parties,
but also to more evenly distributing wealththroughout the country. In the long term,common prosperity can be made possible.

CCP is keen on continuous
self-development

The unitary system has been adopted by
the CCP for long. Lau pointed out that
China has become prosperous and strong
because it has the ability to develop andperfect itself continuously. “CCP initiallypursued the Marxist Leninist line of classstruggle, which resulted in a major blow
to the national economy and traditional
culture.”Yet, after Deng Xiaoping rose to power,
the direction was changed to reform andopening-up. By the time of Jiang Zemin,the “Three Represents” theory was put
forward, and the focus was placed on
economic development. Hu Jintao, on theother hand, proposed a scientific outlook
and then discussed how to construct a

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2021年11月

harmonious society. “Of late, Xi Jinping
spoke of ruling the country and the party bylaw; the concept was appropriately raisedin response to the latest circumstances. We
can see from these past leaders that CCP
has continued to progress and advancewith time.”

From a leader’s model to agovernment that serves its
peopleAfter more than 70 years of development,
the Chinese government has its roletransformed synchronously. Lau explainedthat the development of the new Chinabegan as a planned economy. At thattime, the government acted like a leader,
and the central government managed all
the affairs as a central unit. By the time ofreform and opening-up, China transformed
into a construction-style government thatdrove reform and actively drew foreign
funds to their domestic business. Today,
China must transform into a governmentthat is committed to serve its people. It
must provide its people with products forthe public, including local water systems,
healthcare projects, law and order, androad construction, etc.
“In Chinese history, local governancew a s o f t e n p o o r, a n d t h e r e w a s n ounity amongst Chinese people. Whenf a c i n g e x t e r n a l a g g re s s i o n , i t o f t e n
ended in defeat.” Lau reckoned that thecentral power had adopted a laissez
faire attitude to the regions in the past.
Today, the leadership, governance andconstruction of CCP are all deeply rooted
into the most primary levels, such that eachand every national can enjoy the fruitionof development. Only by doing so, Chinese
nationals could unite as one and standstrong against foreign intimidation.
This is an abstract of the CGCC National Studies Class :“The Structure and Reform of the China’s Political Regime
and System”.

shutterstock

商海導航 TALKING BUSINESS

一文讀懂內地熱門社交媒體
營銷攻略
A Comprehensive Guide to Marketing on
Top Mainland Social Media Platforms
微信、微博、小紅書、抖音被視為內地
四大熱門社交媒體平台，亦成為各大品
牌推廣促銷的戰場。所謂知己知彼，不同平台各有其不同的受眾、特點，如何有效精準投放宣傳內容才是王道。

WeChat, Weibo, Xiaohongshu and Tik Tok
are regarded as the top four Mainland social
media platforms. While different platforms canattract different audiences with their individualfeatures, on-target publicity is always a winning
card.
CGCC VISIONNOV 2021

39

shutterstock

商海導航 TALKING BUSINESS

陳楚冠 Daniel Chan內

地市場龐大、商機無限，其社交媒體使用量
更是躋身全球前列，當
中最熱門的社群媒體平台包括微信、微博、小紅書、抖音，亦被
各大品牌視為宣傳推廣的主要戰場。本會會董、香港跨境電子商
貿總會創會會長、亞太網絡資訊
有限公司行政總裁陳楚冠表示，
如能掌握箇中要訣，準確接觸目
標群眾，便可發揮一加一大於二的效果。

微信：着重雙向交流
作為內地最受歡迎的通訊及社
交 APP，微信每月活躍用戶超過
十億，覆蓋內地 94% 智能手機，
上至微信支付、下至日常社交即時訊息均一一盡攬，功能多元而
強大。陳楚冠指出，微信的廣告
資源主要有朋友圈、小程序及公眾號，且着重雙向交流，常應用
於電商活動及 O2O 宣傳策略。
陳楚冠建議商家可透過移動位置
服務（LBS）定位投放不同類型的
廣告，包括直接向公眾號關注者
發放品牌資訊；提供一對一客戶
服務；使用微商城、微信支付、紅包、商家優惠券、微信小遊
戲等工具。他並指出，商家可利用“ 廣點通 ”這騰訊廣告投放系

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統，匯聚 QQ、愛奇藝、優酷等
騰訊移動廣告聯盟，提供過百種
廣告款式，滿足不同客戶需求。

微博：KOL 行銷具明顯優勢
微博每月活躍用戶亦超過五億，
是內地第二大最受歡迎的社交媒
體，是以資訊傳遞、分享和與其他用戶互動為主要功能的博客網
站，特別受白領及專業人士歡迎。
陳楚冠表示，微博着重單向資
訊傳播且速度快，透過其超級
粉絲通、粉絲頭條等推廣工具，能協助商家更精準針對粉絲群，
再加上通過熱話主題標籤，可觸及大量使用者進行交流。微博在
KOL 行銷上優勢明顯，除有大
量在微博平台上活躍的娛樂明星
KOL，並涵蓋不同的領域。“ 微博是 KOL 在內地最受歡迎的平台之一，由於沒有發佈次數限制，可以每天多次促銷及進行品牌推廣，大大增加曝光和營收。”

小紅書：年輕人消費決策
入口
小紅書每月活躍用戶約一億，佔
八成是年輕且具高消費力的女性，而 90 後用戶則有 72%，逾半
來自一、二綫城市。陳楚冠形容“ 小紅書是年輕人的消費决策入商海導航 TALKING BUSINESS

的年輕人為主。平台着重速食
娛樂文化和互動性，故廣告內容
必須創意、活力和趣味兼備。
抖音現正推動直播帶貨，陳楚冠
指出，“ 過往抖音會轉至淘寶、
京東等第三方電商平台進行交
易，現在有抖音小店及抖音支付
功能，就可以直接在小店內完成
交易，完善了電商生態圈。”抖音直播帶貨則只可連接到抖音小店內商品，不可連接至第三平台，短視頻商品則仍然支援連接
到第三平台。此外，字節跳動旗
下的“ 巨量引擎”，除抖音外還包含多個營銷產品，通常可因應產品需要及特性，在多個平台同時進行廣告，全面軟性推銷及口碑建立。

創意內容營銷是廣告主流
中國地大物博，陳楚冠指出，各地之間或多或少存有文化和語言差異，特別是網上流行用語或社
交媒體用語等，故在透過內地社交媒體開拓業務時，宜多了解當
地的文化、潮流及流行用語等，
拉近彼此距離。

口，絕大多數用戶在小紅書了解
品牌或商品訊息”。
KOL 廣告策略對於刺激網上購物尤其有效，陳楚冠表示，可透過受歡迎的網紅博主的“ 筆記 種 草 ”， 利 用 圖 文 、 視 頻 、直播帶貨等形式分享一些產品的
用後感，令網友看到後有購買意
欲，此過程為“ 種草 ”，有助提升品牌的影響力和銷量。

抖音：需具創意廣告內容抖音是內地最高下載量的短視
頻社交 APP，每日活躍用戶逾
六億，以 25 歲以上具高消費力

而不同社交媒體各有特色，惟萬變不離其宗都是圖片視頻、短視頻、訊息流等形式，不論大中小
商戶都能做到，但正因門檻低，要達到突圍而出的效果亦不容易。陳楚冠強調，製作具創意、
花心思、高水準的廣告內容是關
鍵所在，加上再營銷、KOL 營銷和直播營銷等策略，自能事半功倍。

The huge Mainland market
offers unlimited opportunities.
When it comes to publicity,social media platforms are major
battlegrounds for brands. According
to Daniel Chan, the Chamber’s
Committee Member, Founder
Chairman of Hong Kong General
Chamber of Cross-border
E-commerce, CEO of AsiaPac
Net Media Ltd, reaching the target

audience accurately can bringhandsome reward that proves one
plus one is greater than two.

WeChat: Two-way
exchange is the key

As China’s favorite communicationand social app, WeChat has over
one billion active subscribers monthly
and covers 94% of Mainland smart
phone users. The app has multiple
powerful functions. According toChan, WeChat’s advertising resources
are circle of friends, applets and public
accounts. Emphasizing two-way
exchange, it is a common applicationfor e-commerce activities and O2O
promotion campaigns.
Chan suggests that business operators
use LBS to post different types of ads,
provide one-on-one customer service
and deploy tools like WeChat Mall,
WeChat Pay, Red Envelop, merchantcoupons and WeChat Mini Games.
He also says merchants can makeuse of Tencent’s Guang Dian Tong
advertisement launching system thatoffers over 100 ad designs to meet
individual needs.

Weibo: KOL marketing is aclear advantage

Weibo clocks more than 500 million
active subscribers monthly. Thissecond most popular social media
platform of China is particularly popularwith office workers and professionals.
Chan indicates that Weibo focuses on
one-way information transmission athigh speed. Business operators canpinpoint fan groups more accurately.
Added with popular and trending
hashtags, their posts can reach andinteract with a huge user base. Weibo
has clear advantage in KOL marketing.
Numerous entertainment celebrity
KOLs are active on Weibo and theplatform covers many different fields.
“Weibo has no limit for the numberof posts. You can release sales andbrand promotion posts several times
a day to maximize exposure andrevenue.”

Xiaohongshu: A consumer
decision-making portal foryoung people

Xiaohongshu clocks about 100 million
active subscribers every month. 80%of subscribers are young womenof high spending power and 72%

CGCC VISIONNOV 202141

商海導航 TALKING BUSINESS

belong to the 1990s generation. Morethan half of its subscribers comefrom tier 1 and tier 2 cities. Chansaid, “Xiaohongshu is the consumer
decision-making portal for young
people. The majority of subscribers
seek information about a certain brandor product on Xiaohongshu.”
KOL advertising campaigns are
particularly effective tools to motivate
online shopping. Chan suggests“embedding recommendations” inpopular KOL bloggers’ notes, i.e.
sharing product reviews throughimages, texts, videos and lives t re a m i n g e - c o m m e rc e . T h e s erecommendations can encouragepurchase. It is known as “embedding”,
an approach to increase a brand’s
influence and sales.

Tik Tok: Creativity required
for eye-catching ads

Tik Tok has the biggest download
volume among all mainland shortvideo social apps. Daily active42

商薈

2021年11月

subscribers exceed 600 million, mostof them are young high spenders
aged 25 or above. The platform istilted towards the instantaneousentertainment culture and interactivity.
Therefore, ads must be creative,
dynamic and full of fun.
Tik Tok is currently pushing forward
live streaming e-commerce. Chanpointed out, “Tik Tok redirected alltransactions to Taobao, JD and otherthird-party e-commerce platforms
in the past. With the new Tik Tok
Shop and Tik Tok Pay feature, users
can now complete their transactions
directly in the online shop.” Tik Tok
live streaming e-commerce can only
be connected to products sold in
Tik Tok Shop and not third-party
platforms, whereas third party platform
connection is still supported for shortvideo products. Moreover, Ocean
Engine under Bytedance offers several
marketing products that enablebusinesses to advertise on multiple
platforms concurrently to conduct full-scale soft marketing and establish
reputation.

Creative content ismarketing mainstream

China is a vast country with richresources. Chan points out that culturaland linguistic disparities between
different parts of the country are
inevitable, especially online buzzwords
or social media language. When
expanding business through mainlandsocial media, it is necessary to learn
more about local cultural, trends andpopular slangs to close the gap.
Social media have their own
characteristics but they invariably
present with images, videos, shortvideos and message streams. The
threshold is low but it is hard to standout. Chan stresses that producing
creative, thoughtful and high-quality
ads is the key. Couple that withmarketing efforts, KOL marketing andlive streaming e-commerce, you canhave a multiplier effect.

商會快拍 CGCC SNAPSHOT

“ 香音”
奪中總盃
“Xiang Yin”
Won CGCC Cup“香港中華總商會盃賽 ”假沙田馬場舉
行，賽駒“ 香音 ”奪魁而回，馬主
獲本會會長袁武頒贈獎盃。副會長
李應生、永遠榮譽會長馬忠禮、劉鐵成及會董、會員多人到場支持。（24/10）

T

he Chinese General Chamber of Commerce Cup race was held at the
Shatin Racecourse. “Xiang Yin” claimed the first place and Yuen Mo,
Chairman of the Chamber, presented the Cup to the horse owner.
Among the spectators were Tommy Li, Vice-Chairman; Lawrence Ma and
Brandon Liu, Life Honorary Chairmen and other Committee Members. They
shared an entertaining moment together. (24/10)

CGCC VISIONNOV 2021

45

商會快拍 CGCC SNAPSHOT

接待嘉賓
Receptionof Guests
1

2

3
1.
2.
3.

緬甸駐港總領事蔓杜莎丹（左）（7/10）

Myat Thuzar Than (left), Consul-General of Myanmar in HKSAR

泰國駐港領事 Ketkanya Jiarpinitnun（右二）(15/10)

Ketkanya Jiarpinitnun (second from right), Consul of Thailand in HKSAR

芬蘭駐港總領事 Johanna Karanko（左）(20/10)

Johanna Karanko (left), Consul-General of Finland in HKSARCGCC VISIONNOV 2021

47

商會快拍 CGCC SNAPSHOT

1

會員活動
Members’
Activities2
1.

新界區聯絡處邀請港區全國人大代表陳曉峰（中）擔任“ 應對非
法制裁及認識網上國際仲裁的重要性 ”講座演講嘉賓，簡介反外國制裁法及利用線上平台解決跨境爭議的最新情況。（13/9）
Nicholas Chan, Hong Kong Deputy
to the NPC (middle), was invited by
the New Territories District Liaison
Committee as the speaker to sharelatest information about Anti-foreign
Sanctions Law and Online Arbitration.
(13/9)

2.

會員服務委員會舉行線上講座，
3
邀請安永會計師事務所香港稅務
爭議調解服務主管鄭傑燊就“ 如何有效地應對實地稅務審核 ”提供專業意見，包括如何制定解決方案和談判策略等。（18/9）
Members’ Services Committee has organized a webinar,
Wilson Cheng, Hong Kong Tax Controversy Leaderof the Ernst & Young, was invited to provide professional
advice about Field Audit, including making solution plan andformulating negotiation strategy. (18/9)

48

商薈

2021年11月

3.

九龍西區聯絡處早前於真光女書院舉辦“ 中學生生涯
規劃分享會 ”，邀請 11 個行業的代表與在場學生及超過
20 間學校的數百位網上參加者，分享各行業的概況和發展前景，並與學生對談交流。(22/10)
Kowloon West District Liaison Committee has held a Career
Planning Sharing Session for secondary students at True Light
Girls’ College. Representatives from 11 industries were invited
to share about their professions with students and hundreds ofonline participants. (22/10)