Guitar Center Hires Clinton Wu Vice President of CRM and Customer Data
Strategy
New hire positions Guitar Center for continued growth and deeper understanding of its growingcustomer baseWestlake Village, CA (May 16, 2022) – Guitar Center, the world’s largest musical instrument retailer,
announces the appointment of Clinton Wu as the company’s Vice President of CRM and Customer Data
Strategy. Wu will report directly to Jeannine D’Addario, SVP, Chief Marketing & Communications Officer.
Wu joins the Guitar Center company with more than 15 years of experience delivering innovative
customer experiences by leading marketing strategies that drive engagement, build loyalty and bring
results. He most recently served as Vice President, Head of Digital Business Channels, at Jollibee Foods
Corporation, where he grew revenue for all digital business channels by championing a frictionless, endto-end Customer experience across all touchpoints. He has also served in senior leadership roles for
digital marketing at Mattel, Bandai Namco Games, and Activision Blizzard.
At Guitar Center, Wu will deepen the overall direct engagement with Guitar Center’s customer base byoverseeing customer data and strategies. He will also work across the organization to create andimplement direct marketing strategies. His aim is to expand the company’s capabilities and leveragedata to give the organization a complete 360-degree view of its Customers and work to provide anenhanced customer experience with Guitar Center brands.
“Guitar Center continues to enhance and grow its marketing capabilities by seeking out top talent, andClinton Wu is among the best,” said Jeannine D’Addario, SVP, Chief Marketing & Communications
Officer at Guitar Center. “His experience with a diverse range of brands and his deep CRM knowledge,
makes him uniquely positioned to contribute to our long-term growth strategies and complements ourtalented in-house marketing team. We look forward to working with him to continue our goal ofproviding Guitar Center customers with best in-class marketing.”
For more information, visit GuitarCenter.com or Guitar Center on Facebook, Twitter, Instagram andYouTube.
###About Guitar Center:
Guitar Center is a leading retailer of musical instruments, lessons, repairs and rentals in the U.S. With
nearly 300 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Centerhas helped people make music for more than 50 years. Guitar Center also provides customers withvarious musician-based services, including Guitar Center Lessons, where musicians of all ages and skill
levels can learn to play a variety of instruments in many music genres; GC Repairs, an on-sitemaintenance and repairs service; and GC Rentals, a program offering easy rentals of instruments andother sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which
operates more than 200 stores specializing in band & orchestral instruments for sale and rental, serving
teachers, band directors, college professors and students, and Musician’s Friend, a leading direct
marketer of musical instruments in the United States. For more information about Guitar Center, please
visit www.guitarcenter.com.
FOR MORE INFORMATION PLEASE CONTACT:Clyne Media | pr@clynemedia.com
Guitar Center | media@guitarcenter.com
Edelman | GuitarCenter@edelman.com