Mandom Groupʼs Human-Oriented Value Creation
Strengths of Mandom 1

E Environment

INPUT
Invested Capital
Details ➡ P.18

Only One Marketing throughConsumer-led Lifestyle Value Creation*1

Climate Change (CO2 emissions)●Marine Plastic Problems●

Depletion of Natural Resources●

Depletion of Water Resources●

Increased Waste Materials●Biodiversity Crisis

Natural Capital

Publicity andSales Promotion
Human Capital

Unique communications
that connect productswith consumers

Strengths of Mandom 3Intellectual CapitalPartnerships
Strong relationships withsuppliers/customers in andoutside Japan

Satisfaction

Consumers(Customers)

LatentDissatisfaction

Dedication of Service
through products
and services●“Human-Oriented”
Company
Creating new value through imagining
peopleʼs happiness and excitement
Strengths of Mandom 5

Procurement/Production
Production and supply systemthat allow high-quality andlow-cost products

Manufacturing
CapitalBusiness Activities
Financial Capital

Materiality➡ P.20Social Capital

Future challenges to be addressedby taking advantage of ourstrength and creating values

Creating aneasy-to-start
grooming culture

Issues to be addressed torealize a sustainable
society and company

Actions forsustainable global
environment

Expanding Dedication
to Service to adiversity of consumers

Sustainableprocurement ofraw materials

Mission Framework*1 The action principle of regarding consumers as the starting and ending points in the course of all corporate business activities to capturethem wonder, inspiration, and satisfaction*2 A way of thinking to pursue the uniqueness by constantly asking ourselves, “Whatʼs new?” and “What has changed?” with a close eye on

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Mandom Report 2022

ModelS Society
●

●
●

●
●
●

OUTCOMEOUTPUT

Provision of Values toStakeholders
Details ➡ P.19

VISION2027Natural Capital(environmental output)●●Product Planning

Employees

MP-14

Strengths of Mandom 2

Owned cosmetics brands

Consumers
MP-13

Men

Strengths of Mandom 4

Technologies to produce
safe and reliable products
to satisfy customers

Women

Shareholders/
Investors

Strengths of Mandom 6

Mandom human resources
Maintaining/enhancing thecorporate base

●

●

●

their latent demands, and offer

Government/
various organizations

Company Information●

Human resources who are highly
engaged with the Company
Human resources overflowing
with the spirit to take onchallenges
Human resources overflowing withintellectual curiosity and creativity
Human resource marketerswith strong understanding ofconsumers

Regional society

Performance for the Fiscal Year Ended March 31, 2022

Realizing mutual
growth of employees
and the company

Middle-Range Planning

Customers/
Suppliers

Technologies/Research➡ P.56

Materiality

Creation of products pursuing“Something New” and*2“Something Different”●CO2 Emissions (Scope 1 + 2in Japan):4,859 t-CO2
Water discharge volume(Japan): 31,905m3
Waste disposal volume (Japan):
3,381t (recycling rate: 99.5%)

Realizing wellness for consumers around the globe

Declining Birthrate and Aging
Population (Japan)
Exponential Growth in Population (Global)
Global Emergence of Infectious Diseases
Human Rights Issues
Diversity
Work Style Reform
Work-Life Balance

Value Creation Story●About Mandom

Unique sustainable management to balance enriching
daily life and solving social issues through our concepts
of Health, Cleanliness, Beauty and Fun

Resolving issues leading to medium-term growthchanging consumer lifestyles

Mandom Report 2022

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