The Content Supply Chain
Mapping your end-to-end content journey
to deliver real business benefitsThe Content Supply Chain
Mapping your end-to-end content journey to deliver real business benefits

Why content matters
In a digital world, companies are now highly dependent on their ability
to develop, manage and distribute content to their employees, partners,customers and prospects. And to do so quickly, efficiently, and at scale.
Content matters because it’s the quality, accuracy and consistency of that
content which helps shape an individual’s perception of a brand. And goes onto influence their experience, opinions and subsequent actions.
However, as anyone involved in creating, distributing or updating digitalcontent, or any other content management task in an enterprise will tell you,consistently delivering a great content experience isn’t easy.
Managing the processes that control the flow of content through the end-toend-content journey is challenging as the processes involved in providing anexcellent experience, across all the different touchpoints in a customer’s digitaljourney, are multifaceted and interconnected. While some have mastered it,
many others ware still coming to terms with the complexities involved.
If your content supply chain doesn’t work efficiently it can significantly impede
your ability to satisfy customer or stake holder needs – which impacts customer
satisfaction, company performance, and ultimately revenue.

2 | RWS

The Content Supply Chain
Mapping your end-to-end content journey to deliver real business benefits

80% of companies
believe Content Supply
Chain challenges impede
their ability to deliver
on top business objectives.
Source: Forrester

3 | RWS

The Content Supply Chain
Mapping your end-to-end content journey to deliver real business benefits

How we can help
The RWS Content Supply Chain Advisory Service has been developed to help
you optimize your content production so it is more efficient and effective.
With a tried and tested consultative approach, we analyse your content
ecosystem and content flows to provide you with a strategic roadmap andtangible action plan. These will help you prioritize and optimize your content
flows, identify ways to increase consistency, and help you improve connectivity
throughout the entire content journey.

4 | RWS

The Content Supply Chain
Mapping your end-to-end content journey to deliver real business benefits

How it works
Our Service focuses first on your business goals and overall vision todetermine the key commercial imperatives and strategic needs of yourContent Supply Chain.
The Service is delivered by our business consultants and includes:

Once the Advisory Intake is completed, we prepare a report containing
the findings and our recommendations.
Key Findings Report•

Strategic goal

Discovery Call•

Existing obstacles

Review current documentation and objectives•

Business impact•

Areas of improvement

Process Mapping
Identify key constraints, pain points and opportunities
for increased efficiencies and savings

Advisory Intake Workshop – focusing on yourorganization’s business goals:

5 | RWS•

Vision and culture•

Stakeholders and key resources•

Content flows•

Supply chain•

Content ecosystem•

Stakeholder KPIs and success metrics

Optimization Roadmap•

Specific recommendations•

Engagement timeline•

KPI mapping•

Suggested timeframes

The Service is typically delivered by a project team tailored to yourspecific needs, with a dedicated point of contact over the courseof four business weeks. The duration can vary based on customer
size and complexity.

The Content Supply Chain
Mapping your end-to-end content journey to deliver real business benefits

What do you get?
The RWS Content Supply Chain Advisory Service provides you with astrategic roadmap and tangible action plan that is focused on yourbusiness goals – to prioritize, optimize and increase connectivity
throughout the entire Content Supply Chain – across people, processes
and technology.

Review your business strategy and how to align your existingContent Supply Chain with it better.

Identify obstacles and business impacts resulting from yourcurrent utilization of the Content Supply Chain and the larger
content ecosystem.

Suggest areas for improvement in order to reduce complexity
and maximize both the efficiency and agility of your current
processes.

Provide a strategic roadmap with short and long-term
recommendations for optimizing content creation,translation and delivery.

6 | RWS

The Content Supply Chain
Mapping your end-to-end content journey to deliver real business benefits

In our experience, 70%+ of theopportunities that come from process
deficiencies are deeply embedded
within the business – you can’t change
what you don’t know is there!
Rachel Lindley, Account Director, RWS Group

7 | RWS

The Content Supply Chain
Mapping your end-to-end content journey to deliver real business benefits

Why us?
By working with us you can leverage our methods, tools and extensive
experience with customer implementations across diverse industries and geographies.
We’ve helped 90 of the top 100 brands drive real business improvements
by unlocking the power of their Content Supply Chains.
We can do the same for you.

If you would like to explore how we can analyze, audit, and optimize
your content flow to help you deliver high-quality content quickly, reliably,
and cost-effectively please visit rws.com/content-advisory

About RWS
RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property
services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content
at scale and enabling the protection and realization of their innovations.
Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content andmarket access challenges through our collective global intelligence, deep expertise and smart technology.
Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and approximately half of the top
20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology,
pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices
across five continents.
Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
For further information, please visit: www.rws.com© All Rights Reserved. Information contained herein is deemed confidential and the proprietary information of RWS Group*.
*RWS Group shall mean RWS Holdings PLC for and on behalf of its affiliates and subsidiaries.
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