Introduction to Nikkei Research
Full service research company, part of the Nikkei Group

NIKKEI RESEARCH INC.

NIKKEI RESEARCH & CONSULTING(THAILAND) Co., LTD.
©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Who we are
Changing the world with insights.
Under social and economic turbulence, our forecast is the motivation of challenge andthe power of innovation.

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved1Who we are
Nikkei Research & Consulting (Thailand) Co., Ltd. is an expert research and consulting team expanding
into Thailand from Nikkei Research Inc., Japan.

New but long experience
Just being established in 2017, mostof our staff have a long researchexperience and have been working
with our esteemed clients providing
reliable and comprehensive researchservice.

High-quality data
We aim to provide all our clientswith highly reliable research data.
We achieve this through stringent
quality control based in ESOMARcompliant flow of operations.

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Across ASEAN
Due to our strong network and researchexperiences in ASEAN countries, we
can propose and provide reliable multinational research customized for clients.

The Nikkei GroupWe are one of the group companies of Nikkei Inc.
Nikkei is one of the largest newspaper companies allover the world, specializing in finance and business
news publications.

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Nikkei Research’s business domains

Marketing research andanalytics

Big Data combined withEnterprise Data

From consumer research to B2B
marketing research, provided
with multifaceted analysis

Wide range of consumer researchdata stored as a single source
database, combined with Enterprise
Data

Revitalization of humanresources and organizations

Asia-centered global
researchResearch on employee satisfaction
or health and productivity
management to revitalize the work
environment

Experience in over 65 countries,
focusing especially in Asia, withsupport of Nikkei Research &Consulting (Thailand).

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved3

We are a member of the Nikkei Group
Number of subscribers

No.1

4,000,000

3,000,000
digital2,000,000
digitalprint

1,000,000

print0World’s largest financial media■ News■ Publishing■ Digital Business■ Broadcasting■ Advertising■ Research Institutions■ Human Resource Education■ Printing / production■ Sales system■ Overseas■ Travel & Other Services

NikkeiGroup©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

4

Nikkei Group’s business domains
Print

DigitalJapan Focused

Global Focused©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved5Our global network••

Dedicated local partners in over 60 countries
Head office in Tokyo, Japan. Overseas offices in Bangkok, Thailand and New York, USA

NIKKEI
America*Colored: countries conducted fieldwork(excluding online surveys)©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

6What we do
We offer a wide range of services including BtoB and BtoC marketing research, to governmental
research projects and more, all tailored to meet the needs of our clients.

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

7

Our services
MarketingResearch••

Full service, custom
tailored, marketing
research services.
Strategy focused;branding, new market
entry, employee
engagement, etc.

Statistical
Research•

Leading large-scale
research projects
with the Japanese
government toprovide reliable
government statistics,
such as the
Economic Census©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

DigitalMarketing /Data science

Database

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•
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•
•
•

Financial statements
statistics of corporations
Corporate profiles
Human resources data
Industry information
Analysts database
POS data analysis•

Analyze Big Data andbring solutions tovarious businesschallenges•

Combine Enterprise
Data with Nikkei
Research’s single
source database of
consumer data8

Research themes
Customer Research•••

Customer Experience Survey (CX)
Customer Satisfaction Survey (CS)
Mystery Shopping

Customer RelationshipManagement (CRM)••

Customer Profiling
Targeting Support

Corporate/Enterprise Research•••

Capital Expenditure (CAPEX) Survey
Corporate Diversity Survey
Economic Census

Employee Survey••

Employee Engagement Survey (ES)Compliance Survey

Branding / Advertising

Healthcare

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•

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•
•

Brand Strategy
Positioning/Competitiveness
Advertising Effectiveness

Concept Evaluation
Treatment Pattern Survey
Positioning Study

Behavior Research

Global/Multi-countries Research

•
•

•
•
•

Geodemographic/Area Marketing Research
Sensory Observations©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Multi-country Branding Survey
Market Entry Survey
World-wide Customer Satisfaction

9Research methods
Qualitative

Quantitative

Online Survey

Home/
Office Visit

Mail Survey

Mystery
Shopping

Focus Groups

Telephone Survey(CATI)

Face-to-faceinterview, CAPIIn-depth Interviews

Central Location
Test

Video/Image
Analysis
Audio/
Text Analysis

Ethnography

Mall Intercept
Sensoryobservations©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Workshops

Desk
Research

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Industries
Government / Municipal

Finance(Bank / Insurance)

Automotive

Electronics(Home appliance)

Heavy industry

University

IT / Tech

Transport /Travel / Delivery

Media / Agency

EnergyTele-communications

Healthcare

Construction /Real estate

CPG / FMCG
(Food / Cosmetic / Medicine)Games / Toys /Entertainment

Fashion /Luxury brand©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

11Our work©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

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“Tailor-made” Ad Hoc Survey

Project Cases (B2C)
ClientUK

ClientUS

MarketJapan

MarketJapan

Industry

Healthcare

Industry

Luxury fashion

Goal

To review current position andforecast of the market in JapanGoal

To understand preferences andpurchasing habits of Japanesewomen in handbag shopping

Qualitative Research on
Pharmaceuticals
Solution• In-depth Interviews• 50 opinion leaders• Ask about impressions ofhealthcare companies, awarenessof medical brands, etc.

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Japanese Women’s Brand
Tracking Survey
Solution• Online Survey• 12,000 women aged 16-19• Ask about favorite handbag brands,
shopping frequency, etc.

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“Tailor-made” Ad Hoc Survey

Project Cases (B2C)
ClientSingapore

ClientUS

MarketThailandMarketThailandIndustry

CPG / FMCG

Industry

Automotive

Goal

To understand and gain insights
about the needs and attitudes of thepink variant softener users

Goal

To develop a future-facing, unified
and profitable approach to theclient’s products, services andexperiences

Qualitative Research on Pink
Variant Users

Solution• Focus Group Interviews• 30 female respondents in 5 groups(including non-pink variant users)• Ask about washing habits, purchasebehaviors, brand awareness,fragrance evaluation, etc.

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Qualitative Research on Car
ownersSolution• Online In-depth Interviews• 18 car-owners aged 18-49• Ask about decision making process
on mobility, travel and dining out.

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“Tailor-made” Ad Hoc Survey

Project Cases (B2B)
ClientJapan

ClientUK

MarketAsia (incl.Japan)/ Europe/ US

MarketThailandIndustry

Electronics

Industry

Real estateGoal

To build competitive strategies foradvantages over rivals globally

Goal

To understand customers'
evaluation towards client’s service

Customer Satisfaction Survey
Customer Satisfaction Survey
Solution• Online Survey• 400+ respondents per country• Ask about service level, importanceas a business partner, etc.)©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Solution• Telephone In-depth Interviews• Use a customer (factory owners)
list provided by the client• Ask about the reason of choosing
the client’s service, evaluations,
way of collecting information, etc.

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“Tailor-made” Ad Hoc Survey

Project Cases (Asia)
ClientJapan

ClientJapan

MarketIndonesia

Market7 Asian countries (incl. Thailand)

Industry

Motorcycle

Industry

StationeryGoal

To clarify the company’s image andto understand behaviors of
influencers

Goal

To understand current working
environment and to identify
problems in the company.

Branding Survey

Solution• F2F survey & In-depth Interview• Approx. 100 companies in Indonesia• Approx. 30 questions (including
questions of top-of-mind
awareness, etc. )©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Employee Engagement andCompliance
Solution• Online & Mail Survey• 2,680 employees• 31 questions (corporate culture andmanagement, violations of law, etc.)

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“Tailor-made” Ad Hoc Survey

Project Cases (Asia)
ClientIndia

ClientThailandMarketThailandMarketThailandIndustry

Motorcycle

Industry

Government (MICE)

Goal

To clarify current barriers and tounderstand potential customers’purchase preference in Thailand

Goal

To study the social/economic impactof the target event and understandthe satisfaction of visitors and local
people in the event

Branding Survey
On-site Event Survey

Solution• In-depth Interviews in Bangkok andChiangmai• 15 respondents for each city(including competitors’ motorcycle
owners)• Ask about purchase process, usageof current motorcycle, evaluation,etc.

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Solution• Intercept Survey on 100+
participants• Ask about general information(such as residence area and age),attending behavior and satisfactionof the event, etc.

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Reports & Data

Report & Data
Category

Name

Description

Branding

Brand Index•

Visualizing the value of corporate brands in a time-series data in Japan

FinanceFinance RADAR•

Measuring the financial awareness of individuals and the financial activities
of households in Japan

Finance METER•

Satisfaction survey of financial institutions collected from 160K consumers
in Japan, covering city banks, regional banks, trust banks, securities firms,
life insurance companies or general insurance companies

Analysts & economists catalogue•

Grand100•

Financial gerontology-based survey from respondents over the age of 60

Nikkei Smart WorkManagement Survey report•

Rating report of corporations based on the Nikkei’s “Smart Work Project”

SDGs Management Survey•

Rating report of corporations based on SDGs

Salary Report•

Nearly 30-years worth of local staff's salary data of Japanese companies

Global Employee
Engagement Survey•

Benchmark to understand the global position of each global branch when
conducting employee engagement surveys

Capital Area Census &West/Central Area Census•

Online database of user profiles and their usage of commercial facilities in
the Tokyo (Capital), Osaka, and Nagoya areas

Organization

Area
Marketing©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Individual profile covering: department, phone number, email address, brief
history, qualifications, and sector• Corporate profile covering: address, phone number, website URL, number of
employees, ranking, ranked sector and detailed evaluation

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Reports & Data

Smart Work
Exploring the next generation leading company
Connecting advanced technology, innovation and structural changes forreforming work styles to improve productivity.

Nikkei Research’s role
Report over Nikkei’s various
media.

Discussing issues withadvanced case-studies invarious symposiums.

Large-scale survey for
multifaceted assessment.

Building theoretical formula ofSmart Work.

Awarding the annual excellent
company.

Holding events for humanresource development.

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Consulting services forenterprises.

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Reports & Data

BRAND INDEX
Visualizing the “brand value”•••

Includes 600 corporate brands in broad industries in Japan
Nearly 20 years of tracking data
Research separated in both consumer's and BtoB's point-of-view
MEDIA appearance(Nikkei newspaper)

1
Coordinated strengthof the brand• The original “Perception Quotient” Index is calculated forcomparing across different industries and demographical bias
• It covers not only awareness, demand for purchase and such,
but it is also capable of deep breakdowns like access points,
value drivers, impressions, and valued types of experiences.

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

20

Reports & Data

Salary Report

Local staff’s salary data collected for nearly 30 years••••

From data of Japanese companies in 17 countries.
Actual salary data with bonus rates, benefits(insurance, education, etc.) and more.
Rich and important information for HR strategy.
Time series analysis including increase/decrease rates of employments and salaries.

Countries

Brazil, Cambodia, China, Hong Kong, India, Indonesia, Malaysia, Mexico, Myanmar, Philippines, Singapore,
South Korea, Taiwan, Thailand, United Arab Emirates, USA, Vietnam
TABLE OF CONTENTSINTRODUCTION
FINDINGSSURVEY METHODOLOGYPROFILE OF COMPANIES INCLUDEDCHANGE IN STAFF NUMBERS
1. CHANGE IN THE NUMBER OF LOCAL STAFF
MEMBERS
2. NUMBER OF LOCAL STAFF MEMBERS WITHIN THE
NEXT YEAR
3. CHANGE IN THE NUMBER OF JAPANESE
EXPATRIATES
4. NUMBER OF NEWLY RECRUITED STAFF
5. TURNOVER RATEBENEFITS
1. BENEFITS PROVIDED
2. HOUSING ALLOWANCE/ASSISTANCE
3. BUSINESS TRAVEL ALLOWANCE
4. COMMUTING EXPENSE
5. PAID LEAVESSALARY INCREASE/ BONUS
1. SALARY INCREASE RATE
2. BONUS
3. BONUS RATE
4. DISCRETION ON SALARY
5. MONTH OF PAY INCREASEHEALTH AND MEDICAL INSURANCE
1. PREVALENCE OF CURRENT PLAN
2. EMPLOYEES' ELIGIBILITY FOR THE PARTICIPATION IN
THE INSURANCE PLAN
3. INSURANCE COVERAGE/COST SHARE BY THE
COMPANY
4. PLANNING FOR COST CONTAINMENTS FOR
INSURANCE EXPENSES©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

PERSONNEL STRATEGY
1. MANAGEMENT
2. EMPLOYMENT/RECRUITMENT
3. RATING/EVALUATION
4. ORGANIZATION/ETHOSECONOMIC PROSPECTS
1. YOUR COMPANY'S ECONOMICPROSPECTS
2. YOUR COMPANY'S ECONOMICPROSPECTS: THE REASON [RECENT]
3. YOUR COMPANY'S ECONOMICPROSPECTS: THE REASON [FUTURE]
SALARY BY JOB TITLESHOW TO SEE THE SALARY CHARTJOB TITLE DEFINITIONSSALARY LEVEL AT A GLANCETOTAL CASH COMPENSATION BY JOB TITLES
1. RECEPTIONIST
2. SECRETARY/ADMINISTRATIVE ASSISTANT
3. EXECUTIVE SECRETARY
4. GENERAL CLERK
5. ASSISTANT MANAGER
6. ACCOUNTING ASSISTANT/ACCOUNTING CLERK
7. ACCOUNTANT
8. ACCOUNTING MANAGER
9. CONTROLLER/TREASURER
10. GENERAL ADMINISTRATION MANAGER
11. HUMAN RESOURCES DIRECTOR/MANAGER
12. CUSTOMER SERVICE
13. SALES REPRESENTATIVE
14. SALES/MARKETING MANAGER
15. RESEARCHER/PLANNER
16. PRODUCTION MANAGER

17. PURCHASING MANAGER
18. BUYER
19. WAREHOUSE MANAGER
20. SHIPPING/RECEIVING CLERK
21. LOGISTICS COORDINATOR
22. QUALITY ASSURANCE/CONTROLMANAGER
23. IT MANAGER
24. SYSTEM ENGINEER
25. MECHANICAL ENGINEER
26. ELECTRICAL ENGINEER
27. VICE PRESIDENT/GENERAL MANAGER
28. SENIOR VICE PRESIDENT/EXECUTIVE VICEPRESIDENT/PRESIDENT
29. NON-REGULAR MANUFACTURING WORKER
30A. REGULAR MANUFACTURING WORKERMANUFACTURING OPERATOR
308. REGULAR MANUFACTURING WORKERMAINTENANCE STAFF
30C. REGULAR MANUFACTURING WORKER OTHER
31 . DRIVER/CHAUFFER

COMPARISON ANALYSIS ON TRACKINGDATAQUESTIONNAIRE*The report is available in English

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Global Employee Engagement Survey••••

Reports & Data

Questions on workplace, compliance and corporate brandAge 20-59, full-time employee
20 countries / 1000+ samples each
To be used as a benchmark to understand the global position of each global branch when
conducting employee engagement surveys
Countries

Australia, Brazil, Canada, China, Taiwan, France, Germany, India, Indonesia, Japan, Malaysia, Mexico,
Philippines, Russia, Singapore, South Korea, Thailand, UK, USA, Vietnam©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

22Research project with the government

with the government

OfficeName

Description

Ministry of Internal Affairs andCommunications with
Ministry of Economy, Trade andIndustry

Economic Conditions Survey•

Survey on 48,000 offices / 4,000 companies from 35
service industries

Census of Manufacture•

Survey on 58,000 offices / 5,700 companies from the
manufacturing industry

Ministry of Economy, Trade andIndustry

Economic Census•

Survey on 1.27M offices / 260K companies with acollection rate of 92% (the collection rate required by METI:
80%)

Survey of Selected Service
Industries•

Survey on 58K offices / companies with a collection rate of
82.5% (the collection rate required by METI: 80%)

Current Survey of Production•

Monthly survey on 5,600 offices / companies using 46
questionnaires

Quarterly Survey ofOverseas Subsidiaries•

Quarterly survey on 1,400 companies with overseas
subsidiaries (5,100 overseas subsidiaries)

Statistics Bureau, Ministry ofInternal Affairs andCommunications

Survey on Service Industries•

Monthly survey on 39,000 offices from the service
industries

Government Pharmaceutical
Organization (GPO)

Customer Satisfaction Study•

Survey on B2B domestic and international customers

Thailand Convention andExhibition Bureau (TCEB)

Economic and Social Impact
Audit (Sponsored Events /Flagship Events in MICE
cities)•©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Study on the economic and social impact of 26 mega
events and 6 flagship events held during 2020 and 2021.
• Data are collected with participants, event exhibitors, andthe community around each event's venue.
23Supporting Nikkei’s Media Business
Poll Survey©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reservedwith Nikkei Group

Digital marketing for The Nikkei•

Predicting cancellation•

Identifying loyal customers•

Visitor click path analysis•

Building KPIs•

Identifying target market segments•

Factor analysis of customer actions

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with Nikkei Group

Research for B2B Database Construction
Reporting
from
1985

Name

# of recorded
companies

Nikkei Corporate
Information

3,900 listedcompanies

Description
•
•
•

•
•
•
•
•

Company address
Phone number
Lead managing securities
companies
Administrator of shareholder
registry
Main bank
Auditing firm
Stockholders
Executives
Number of employees

•
•
•
•
•
•
•
•
•

Listed market
Unit of trading
Stock priceTotal assets
Equity capital
Revenue
Operating profit
Ordinary profit
Net profit

•
•
•
•
•
•
•
•

Principal stockholder
Labor environment
Recruitment status
Starting salaryAffiliated companies
Main bank
P/L and B/S of 2 years
Revenues, net profits, and otherfinancial data of 5 years

•

1983

Nikkei Basic
Corporation
Information(Unlisted)

28,000 unlistedcompanies

•
•
•
•
•
•
•
•
•

Company address
Phone number
Memberships
Business description
Corporate history
Capital stock
Capital flows
Executives
Customers

2003

CapitalExpenditures
Survey2,500 companies
selected by Nikkei•

Collected twice a year

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved25

Our resources©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

26

In-house facilities in Tokyo

Interview Room

Observation Room

©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Meeting Rooms

27

In-house facilities in Bangkok©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

Meeting Rooms

Observation RoomCall Center

Interview Room28

Bangkok Team Profile
Osami Nitta | Managing Director
Nitta joined Nikkei Research in 1990 and has over 28 years of experience in market research
and analysis. He set up research division at NIKKEI Singapore in 1996 and had worked at
NIKKEI America (2000-2004), as Chief Marketing Director.

Warunee Chookhare | Senior Vice President
Chookhare has over 25 years of experience in market research and analysis. She is
responsible for from planning the project, supervising of data gathering, evaluating andanalyzing results as well as supporting to write and implementing the marketing action plan.

Pattranooj Saengchantr | Vice President
Pattranooj has been in the research business for over 16 years. Her marketing researchexpertise includes both qualitative and quantitative methodologies across various sectors suchas automotive, tourism & MICE, FMCG, finance & banking, etc.

20 full-time staff and has access tomore than 300 local interviewers/recruiters nationwide©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved

29

Contact us
TOKYO

Kamakuragashi Bldg.,2-1, Uchikanda 2-chome,
Chiyoda-ku,Tokyo 101-0047, Japan+81-3-5296-5151
global@nikkei-r.co.jp
https://www.nikkei-r.co.jp/english/

BANGKOK

No. 48/38 Tisco Tower 18 Fl., North Sathorn Rd.,
Silom, Bangrak, Bangkok 10500, Thailand+66-2-078-3410
info@nikkei-rc.com
https://www.nikkei-rc.com

NEW YORK

1325 Avenue of the Americas, Suite 2500
New York, NY 10019 U.S.A+1-212-261-6228©Nikkei Research & Consulting (Thailand) Co., Ltd. All Rights Reserved30