46. Nokiya Fighters

1. Executive summary
The number of people in Japan who needed nursing care in 2020 was approximately 6.82 million, a 2.0%
increase from the previous year. [1] It is anticipated that the number of people in need of nursing care willcontinue to rise, which could pose a significant problem for caregivers. One of the most common
difficulties that approximately 20% of the elderly population face is dysphagia which is a swallowing
disorder. [2] As people age, the swallowing function deteriorates, making it difficult for the tongue tosend objects from the mouth to the throat. [3] When care recipients face difficulties in swallowing
medicine due to dysphagia, it can create a significant problem as it prevents them from maintaining theirhealth. Recently developed sonic tractor-beam technology can solve this problem by levitating andmanipulating medicine through internal organs. In addition, by making use of cutting-edge AI developing
technologies, the medicine-delivering process can be personalized based on each patient’s condition.
2. Our mission
Our mission is to improve the quality of life of the elderly with dysphagia by providing a safe andeffective drug delivery system. The incorporation of the device within the mattress enables support for awider population in need, including those who have difficulty rising in addition to the elderly with normal
mobility.
3. Our product/ service
NOMU mattress is a nursing care device for elderly people who have difficulty swallowing medicine.
This is a game-changing product for the nursing industry, with the application of cutting-edge sonictractor-beam technology and an AI personalization program. The NOMU mattress can deliver and drop
medicine to a desirable part of the body even if the person lacks swallowing function. The following
describes how a NOMU mattress functions.
Sonic tractor-beam technology:
Marzo and his colleagues have recently developed a new technology called sonic tractor-beam, which canlevitate objects by creating an acoustic force field from an array ofultrasonic speakers. [4] By carefully controlling the phase,frequency, and amplitude of the sound waves, researchers succeededin moving objects in three dimensions, in any desired direction. [4]Many researchers are now investigating the application of thistechnology to the nursing industry. [4] Inside the NOMU mattress,
the array of 5000 miniature speakers are producing ultrasonic soundwaves. The acoustic field created by the array levitates and travels
medicine through the esophagus and drops it to the intended place.
AI personalization algorithm:
Conventionally, the acoustic field is easily interrupted by obstacles in the field, but by utilizing
machine-learning technology, this can be overcome. Trained by the 3-dimensional scanned images ofpatients’ inner bodies, the AI algorithm computes the optimal settings for each parameter of the speakerarray by analyzing the patient’s inner organ conditions. Processing 3D data has been time-consuming due
to its massive data size. However, new evolving technology called Sparse Voxel Octrees converts a 3Dobject into 8-layered trees, and by selecting only relevant layers to break down, this technology canefficiently reduce the complexity of the 3D object. [7] This shortens the processing time of 3D object
analysis. Thus, this AI program allows the NOMU mattress to deliver medicine in an optimized andpersonalized in real time. This is essential to adapt to the different internal organ conditions of eachpatient. In addition, AI could also be used to enhance the safety of the medication delivery system bysending real-time feedback and monitoring processes to the doctors. For example, it may be used to keep
track of the patient’s vital signs in case of any accidents.
4. Target market/ strategy
Our target markets are hospitals and caregivers that take care of people in need of nursing care due todysphagia.[5] Because our company is B2B, which is a company that sells products to other companies,
and the product is not for public use we will use door-to-door selling as our marketing method which will
reduce the marketing cost to only labor costs. The strategy that we plan to use for our NOMU mattress ispenetration pricing. By using this pricing method we will be able to gain new customers easily because
the low price will make it easier for the companies to buy our products, and the information about NOMU
mattresses will spread through word of mouth to the consumers. This will cut the cost of advertisingbecause word of mouth is done by the consumers, and other companies will trust the information andreviews from actual consumers rather than an advertisement from our company. In Japan, more than one
million people are suffering from dysphagia, and the number is growing every year. Therefore, ourNOMU mattress market is growing, and our company will become more profitable every year.
5. Finance

As we use penetration pricing as our marketing strategy, the average price of our mattress is increasing as
the years pass. The sonic tractor beam technology can be made for under $10 [6] which enables us todecrease our unit average cost.
6. Conclusion
NOMU mattresses will help a large number of patients. By making use of the sonic tractor beamtechnology, the NOMU mattress will allow elderly people to swallow medicines without stress. The
innovative combination of the sonic tractor beam and AI adaptive algorithms has the potential to change
medication treatments, making them more effective and personalized.
7. References[1]https://www.jili.or.jp/lifeplan/lifesecurity/1119.html[2]https://www.jstage.jst.go.jp/article/jjrmc[3]https://www.niigatashi-ishikai.or.jp/newsletter/academic/202207285829.html[4]https://www.sussex.ac.uk/broadcast/read/32804[5]https://www.mayoclinic.org/diseases-conditions/dysphagia/symptoms-causes/syc-20372028[6]https://www.sciencealert.com/this-sonic-tractor-beam-costs-less-than-10-to-build[7]https://www.itmedia.co.jp/pcuser/articles/1208/02/news090.html