Success story
Robert W. Baird & Co. (Baird)
Industry• Financial Services

Solution• Intelligent Forms Automation withOpenText™ LiquidOffice™

Results
Reduced paperwork andprocess time from weeks tohours, decreasing human-centric
processing errors
Improved accuracy of accounting,as information is processed andforwarded to correct personnel
Established full auditing capability:
who touched what record when, andwhat did they do with it
Improved client experience
for a competitive edge

OpenText LiquidOffice helps Baird
achieve tremendous productivity
and efficiency gains™

™

OpenText Intelligent Forms Automation solution enhances Baird’s
operational efficiency times and increases profit and growth“OpenText LiquidOffice allows our company to operate withthe speed and agility we need to provide superior service toour clients. We can gather all of the necessary forms for theclient with the click of a button. We are very pleased with the
product’s performance, scalability, and security.”
Scott Hanson

First Vice President and Business Process ManagerBaird

OpenText LiquidOffice helps Baird achieve tremendous productivity and efficiency gains

Robert W. Baird & Co. (Baird) is an employee-owned, international
wealth management, capital markets, private equity and asset
management firm with offices in the United States, Europe, and Asia.
Established in 1919, Baird has more than 2,500 associates serving
the needs of individual, corporate, institutional and municipal clients.
Baird oversees and manages client assets of more than $75 billion.

Challenge

Baird wanted to significantly enhance its operational efficiency andemployee productivity. In the past, when Baird established a new client
relationship, the private wealth management team would have to obtainits new client’s paperwork and manually input the data into a content
management system. The on-boarding process touches critical line-ofbusiness systems, regulatory compliance, and a company’s intellectualcapital. This was a very time-consuming and labour-intensive process.
On-boarding new brokers also involves transferring data about themany new customers with current investment products into the Baird
accounting system.

SolutionWith LiquidOffice and its Intelligent Forms Automation capabilities, Baird isable to rapidly transform all new client paperwork into digital data, bringing
control, security, and visibility into every step of the on-boarding process.
As a result, double the volume without increasing staff, delivering significant
cost savings to the company.

“OpenText LiquidOffice allows our company to operate with thespeed and agility we need to provide superior service to our clients,”
says Scott Hanson, first vice president and business process manager
at Baird. “Prior to the deployment of LiquidOffice, our users had tosearch for the documents needed to facilitate our transactions or
they would have to follow up with the client to get additional documents
signed. Now, they can gather all of the necessary forms for the clientwith the click of a button. We are very pleased with the product’s
performance, scalability, and security capability.”
LiquidOffice addresses the need in complex eForms and Information
Processing implementations to manage forms and documents together
throughout a process as a combined packet. With LiquidOffice’s ability
to manage forms, data, and documents together within a packet, anddynamically access these standalone or as part of a collection, Baird isable to adjust its process depending upon real-time conditions that areautomatically detected.
This allows packets to be acted upon in the same manner that individuals are accustomed to in a paper world, but with the underpinning ofcompletely secure and automated processes. Users are guided throughthe process using an intuitive wizard or table of contents-type directory
to ensure completion at each step.

With OpenText
LiquidOffice, Baird
manages double
the volume without
increasing staff,
delivering significant
cost savings tothe company.

OpenText LiquidOffice helps Baird achieve tremendous productivity and efficiency gains

Benefits

Baird has transformed its traditional paper-intensive client on-boarding
process into an automated digital process using LiquidOffice’s Intelligent
Forms Automation capabilities. As a result, the company was able toreduce its paper processing time by 75 percent within the first six weeks
of implementation.
LiquidOffice has the ability to deliver intelligence to customers’
business processes, leveraging powerful eForms capabilities to collectand share information, and guiding users through potentially complex

processes while verifying corporate compliance. It proactively assists
the user in following corporate compliance policies and eliminates
the idle time between stages and errors that characterizes traditional
manual paper processes.
The power of LiquidOffice is most apparent when automating people andforms driven processes, such as those in financial services, where information is often very dynamic and needs to be acted upon in parallel by many
individuals. LiquidOffice provides a comprehensive Intelligent Forms
Automation solution to help customers manage their complex businessprocesses, while ensuring compliance and full transparency in real-time.

About OpenText

OpenText, The Information Company™,
enables organizations to gain insight
through market leading information
management solutions, on-premises orin the cloud. For more information about
OpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.
Customer stories

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