Olympus Cameras
Case Study
A community project in partnership with

OVERVIEW

Client:Technology:

Timeframe:

Challenge:

Olympus

Online Community

6 Months

Build a bespoke community using
Verint’s Community platform

Background
Olympus is a global leader in precision technology.
Olympus digital cameras and optical solutions help
capture life’s precious moments.
Passionate about expanding the boundaries of productdesign and functionality, Olympus empowers consumers
and professionals alike with innovative digital cameras,
lenses, audio recorders, and binoculars – opening up new
possibilities with precision optics and groundbreaking
technologies.

CASE STUDYChallenge
Despite already being a household namein the world of photography, Olympus
had the vision to support, expand, andgrow with prospective and existingcustomers from all across Europe.
They wanted to find a digital solution that would
allow them to bring people together to share
their love of photography, feel inspired, and get
support when needed.
The digital solution couldn’t just be any portal
or forum.
It would need to include features that would allow
them to build and increase brand loyalty in acontrolled and measurable way.
It would also need to be built on a robust
platform capable of handling thousands of users,
integrate seamlessly with existing IT networks
and support requirements, and grow with everevolving consumer and business needs.

CASE STUDY

solution: The platform
After extensive research and due
diligence, Olympus selected Verint
Community.
Verint is a leader in customer engagement solutionsand technology. The extensible platform, along with
its superior features and its history of innovationand continuous improvement, made Verint
Community the premier choice.
Unlike other vendors, a key perk in selecting Verint
Community was that engagement and loyalty
features and functionality come out-of-the-box.
This enabled Olympus to launch with a strongarsenal of community tools, and helped them avoid
larger costs further down the line.
With a clear vision and strategy, Olympus andVerint set off to create MyOlympus, a community
where members can share photos, compete incontests and get tips on the latest photography
techniques.

CASE STUDY

solution: key requirements

For MyOlympus to effectively make an impact anddrive loyalty, the chosen platform needed to include
some key features and considerations, including:• • Support company and user-generated content•• Java-based configuration• • Customizing via REST interface available andintegrated widget development tools• • Email notification and email subscriptionfunctionalities• • “Digest,” “points,” and “badges” functionality• • Mobile-first approach, responsive layout
available• • Multi-language capability• • Platform extensibility

CASE STUDY

solution

Olympus launched MyOlympus, ultimately achieving
its vision of bringing together the people who share
a common passion for photography and Olympus
products.
MyOlympus now helps them to engage with thebrand and with other community members in new
and personalised ways.
The community also empowers members to discover
new ideas, get inspired, participate in challenges,
register products, and get self-service support
when needed.

CASE STUDY

solution: Myolympus evolution
Olympus understood building a
thriving community is an ongoingprocess.
They understood it requires continual observation,
improvements and upgrades to satisfy the community
members’ evolving needs.
After a successful launch, the company wanted to finda long-term partner to help deliver additional services,
provide unique member experiences, and drive its
community strategy forward.
To ensure maximum functionality, stability, and optimum
user experiences while tackling ongoing advancements,
Olympus chose 4 Roads to handle the project due toits extensive experience with Verint Community.
4 Roads began by upgrading MyOlympus to the latest
version of Verint Community to introduce improvements
to user experience, functionality, and bug resolution.
This upgrade then opened the door for MyOlympus
to begin utilising more advanced Verint Communityfeatures.

CASE STUDYThis was anextremelycomplex project.
says Olympus’ Community Manager,
Ana Maria Albert.

“It was essential for us that weworked with a highly experienced
delivery partner who could take aholistic view of the project.
We didn’t just need technicalexpertise. We also needed apartner who could also delivercommunity strategy and advise
on content and design. This made4 Roads the ideal partner for us.”solution: myolympus evolution
With the initial upgrade complete, members saw
immediate UX improvements, with feedback praising
updates like the added transparency on service request
status, the ability to download repair reports and moreintuitive logging forms.
However, an ambition to provide members with thebest customer experiences and increase brand loyalty
meant the next evolution of MyOlympus required 4
Roads to develop custom plugins to expand on the corefunctionality.
This is a key benefit of Verint’s Community platform.
With other community platforms on the market, there
can be a glass ceiling on what you can achieve.
However, this is where Verint Community excels. It’s
built for extensibility and allowed Olympus and 4 Roads
to create experiences that are as unique as the branditself. Upgrades included:- YouTube galleries- Filtered search- Image galleries- Events- Language detection- Banners

CASE STUDY- Zoom integration- Upgrades to notifications- Styling improvements- Instagram integration- Photo competitions

Solution: myolympus evolution

Updated design, functionality, andstreamlined processes make a
big difference to user experience andmember retention.
We knew this would be challenging,but we were confident that with close
collaboration with the 4 Roads team itwould be a success.
- Ana Maria Albert, Olympus Community Manager

CASE STUDYResults
Today, MyOlympus is a truly thriving
community, and continues to growthanks to the extensive nature of VerintCommunity.
With more than 410,000 members across Europe
and 230,000 photos shared, the upgraded
MyOlympus community allows Olympus to:•Reaffirm their position as market leaders•

Inspire & encourage new customers•

Create stronger brand loyalty•

Enhance their customer experience•Improve customer-to-customer support•

Engage customers with competitions•Encourage more brand ambassadors

CASE STUDYKey STATS

410K

504K

263K

1K

members across Europe

photos shared

CASE STUDY

monthly page views

monthly contest submissions

results
In collaboration with Verint and4 Roads, Olympus made its vision
come to life, creating one of themost thriving digital support andengagement communities.

MyOlympus continues to be a catalyst forgrowth, delivering loyalty-building experiences.
It has also become a key component in theirlong-term customer success strategy, helping
Olympus continue in its mission of empowering
customers and opening up new possibilities for
those who share a love of photography.

CASE STUDYThanks for reading!
Find Out More:+44 808 189 2044
info@4-roads.com
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