MINISTRY OF TOURISM AND SPORTS

Thailand Tourism Strategy for Post-Pandemic Era#Resilience #Sustainability #InclusiveGrowthThailand Tourism Situation

2The ratio of tourism GDP to the country's GDP• Tourism GDP of 3,055,552-million-baht (17.79% of the GDP)
• Increase 1.77% from 2018 (slowing down from 4.51% growth in 2018)

Thailand Tourism
Economic Impact
In 2019 – pre- covid

Tourism employment• 4,366,392 employed in the tourism sector (11.61% of total
employment)

The value of domestic tourism consumption• Hotel and accommodation service sector 770.77 billion baht (highest)• Food and beverage sector 648.28 billion baht
• Sales of tourism products 206.78 billion baht
Source :• Summary report of the National Accounting for Tourism 2019, Tourism and Sports Economics Division, Office of the Permanent Secretary, Ministry of Tourism and Sports.
• Research on “Evaluation of Tourism Leakage to Create Balance in Income Distribution” by Office of the Science Research and Innovation Promotion Committee.

3Thailand Tourism Situation

The impact of COVID-19 on tourism in 2020

-83.2%-70.68%-38.3%

Number of foreign touristsarrivals

Tourists’ expenditure

Tourism GDP inaccommodation and hotel

Decreased

Decreased

Decreased

Source :• Office of the Permanent Secretary, Ministry of Tourism and Sports, 2021. Tourism Development and National Accounting Project Fiscal Year 2020

4Thailand Tourism Situation

Number of Thailand International Tourists (million)
80.0

26.6

24.8

29.9

32.5

35.6

38.2

39.9
25.0

Estimated

11.2

6.7
0.4
2013

2014

2015

2016

2017

Pre-pandemic

2018

2019

2020

2021

2022

2023

2024

2025

Recovery

Source :• Office of the Permanent Secretary, Ministry of Tourism and Sports, 2021. Tourism Development and National Accounting Project Fiscal Year 2020

2026

2570

Target5Thailand tourism landscapeCurrent (Challenges)

During 2023 - 2027

Imbalance

Leakage

Sustainable and complete
connection
Strengthening andbalancing

Disconnect

Upgrading infrastructure,
standards
and connectivity

Unsustainability

Dependent more on
domestic tourism

Resilient

Risk

Outdatedness

2028 - 2032

Delivering a traveler-centeredexperience

Source : 3rd National Tourism Development Plan (2023 - 2027)

Sustainable growthand immunity

Comprehensive applicationof technology andinnovation

Thailand Tourism Strategy

6

Our new approach is centered around three key pillars:

Resilience

Sustainability

Source : 3rd National Tourism Development Plan (2023 - 2027)

Inclusive Growth

7

3rd National Tourism Development Plan (2023 - 2027)

Our Vision
Rebuilding High Value Tourism Industry withResilience, Sustainability and InclusiveGrowthVISION

8

3rd National Tourism Development Plan (2023 - 2027)

High Value Economy

High Value Environment

▪
▪

▪

▪
▪

Increase tourists expenditure
Increase value in tourism products andservices with the support of technology andinnovation
Less dependency on inbound tourists
Up-Skill and Re-Skill tourism workers

High Value Society▪

▪
▪
▪

Expand participation and collaboration
between private and public sector, aswell as the locals.
Highlight and promote Thai identity
Inclusive distribution of the benefitsof tourism
Promote Thailand as the year-rounddestination▪
▪
▪

High Value Tourism▪

Add more value to the natural andenvironmental capital in tourism sector
Effectively manage tourism attractions
and natural resources
Support effective consumption of waterand energy in the tourism sector
Reduce tourism's greenhouses gas
emission
Mitigate the impacts of climate change

93rd National Tourism Development Plan (2023 - 2027)

VISION

Rebuilding High Value Tourism Industry with Resilience, Sustainability and Inclusive GrowthGOAL

Resilience &Re-balancing Tourism

PRIMARYSTRATEGIES

Resilient Tourism
Strengthen the tourism
industry

Connectivity

Quality Tourism
Develop fundamental
infrastructures supporting
high-quality tourism

Entrusted Experience

Tourism Experience
Enhance tourism experience

SustainableDevelopment

Sustainable Tourism
Promote sustainabletourism

10

3rd National Tourism Development Plan (2023 - 2027)
Applying innovation and technology tomanage tourism efficiently

Safe, clean and standardized
Tourism information center

Promoting local wisdom

Building Forwarda Better Tourism
For All

Reducing the impact on theenvironment and natural
attractions
Balance of supply and demand

Fairer distribution of income from tourism
Adaptability and digitaltransformation

Connected transportation system andquality utilities along the route
Increase the skills and potential oftourism workers
Memorable and valuable visitors’
experience
Promotion of diverse and creative forms of highpotential tourism
Customer-centric marketingLet's work together to build a brighter future
For the tourism industry#Resilience #Sustainability #InclusiveGrowth

MINISTRY OF TOURISM AND SPORTS