Trusted MediaFor
Trusted Brands
Nikkei Online Edition
Media GuideOct. – Dec. 2023 Edition
Digital Business, NIKKEI Inc.
Oct.5 , 2023 Edition

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit October – December 2023 Edition1Trusted Media For Trusted Brands
As the waves of digital transformation surge at an unforeseen pace,
we are seeing the world change rapidly. However, unprincipled use oftechnology could impair the reader experience, harm corporate brand value,and erode trust in the media. Therefore, a discerning eye for trustworthinessis needed more than ever.

Trusted media
For trusted brands

All for the readers

We aim to enhance our clients’ brand value by conveying their passion forbusiness. For our clients to win trust in this age of online dissonance,
we believe that the vehicles of the message must also be reliable.

Trusted media
For trusted brands
All for the readers
We never use technology to compromise our values.
We incorporate our values in every step of the process.

We pride ourselves on providing brand-safe, high-quality ad space that isfree of brand-damaging context.

Revised Jun. 7, 2022Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit October – December 2023 Edition2

Nikkei Online Edition
Nikkei Online Edition is the most popular medium for businesspersons in Japan.
Membership exceeds 6.12 million, encompassing 870,000 paid subscribers.

Businessperson:

Managerial
decision makers:

Householdincome of JPY
10m or more:

approx.

approx.

approx.

80 %

70 %

40 %

Monthly page view:

Monthly number of devices
used to view:

Membership(including non-paid members):

Of which,
paid subscribers

approx.

approx.

approx.

approx.

190million40.32million

6.12million

870,000※Pie chart shows demographics of paid subscribers. ※As of Jun. 2023

Nikkei Inc. No reproduction without permission

Revised Oct. 5, 2023

Nikkei Online Edition Media Kit October – December 2023 Edition

3

Overlap between The Nikkei and Nikkei Online audience

You can reach a broader audience by advertising both on The Nikkei and Nikkei Online
Edition.
Of all the readers who read one of two media at least once a week, readers who read
both media is only 663,000.

Overall weekly reach : 6 million users
Readers who readthese media atleast once a week

Source: J-READ Basic 2021 (12,574 men and women in 47 prefectures in Japan; conducted by Video Research in October 2021)
Revised Jun. 7, 2022

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit October – December 2023 Edition

4

Varied audience targeting using Nikkei ID
Approximately 11 million people have a Nikkei ID. This includes paid members andnon-paid members of Nikkei Online Edition, as well as members of other media in theNikkei group.
They can be targeted using user-registered attributes like Job Title, Age, Place ofresidence or their access and articles read. This data is assigned to each ID and ready totarget your message.
NIKKEI

870,000

ONLINEEDITION PAID
MEMBERSNIKKEI ONLINEEDITIONREGISTEREDMEMBERS6,120,000

11,000,000
ALL Nikkei ID
HOLDERS*As of Jun. 2023
Revised Oct. 5, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit October – December 2023 Edition

5Image survey from members of Nikkei Online Edition
Members of Nikkei Online Edition have a positive impression like "Trustworthy" and"First-class" of advertisements shown on Nikkei Online Edition.
Nikkei Online Edition is highly regarded as a quality medium that improves advertisers'
brand image and recognition.

Q.

This medium lead to a new conversation

What is your impression of companies

Q. with a business partner.

that advertise on Nikkei Online Edition?

FirstClass

Nikkei Online Edition
Other newspapers

Portal site

7.7%
4.5%

38.2%

Nikkei Online Edition
Trustworthy

Other newspapers
Portal site

Nikkei Online Edition User Survey 2023
• Survey method: Online survey• Survey period: June 29 – July 6, 2023
• Survey participants: 1,255 online edition readers

9.3%
10.6%

Television

65.5%

39.1%

The Nikkei

15.3%

Portal site

9.7%

in-train or train station
advertisements

8.8%

Other newspapers

4.5%

Nikkei Online Edition User Survey 2023
• Survey method: Online survey• Survey period: June 29 – July 6, 2023
• Survey participants: 1,255 online edition readers

Revised Oct. 5, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit October – December 2023 Edition6Reliability of Nikkei Online Edition
Nikkei Online Edition achieves more than 70% ad viewability, much higher than the Japanese and global average. It has low
brand risk and the display time of ads is longer than average, as readers come to the site to read articles.
Nikkei data from IAS survey, July 2023
Global, Japan average from IAS MQR, H2 2022

Viewability*1
100.0%

73.6%
72.0%

70.1%
71.6%
53.5%
49.1%

50.0%

0.0%
Global average

average*1 Percentage of total impressions where the ad frame was at least 50% viewable and was displayed for 1 second or more.

The Nikkei Online Edition has been certified by JICDAQ (Japan Joint Industry
Committee for Digital Advertising Quality & Qualify) as a quality certification
business in the two fields of "Brand Safety" and "Anti-IVT".
(Certified November 1, 2021, recertified November 1, 2023)（sec）

About JICDAQ: https://www.jicdaq.or.jp/
Revised Nov. 10, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit October – December 2023 Edition7

A wealth of 1st Party Data:
Targeting & reporting without 3rd party cookies
Since its inauguration, the Nikkei Online Edition been building the Nikkei ID membershipsystem, receiving 1st Party Data and implementing attribute-based targeting.
This system has been trusted and used by many advertisers.

In addition to this, we have accumulated approximately 40 million UBs of visitation andbrowsing data per month in our proprietary data warehouse, Atlas.
Additionally, targeting by browsing behavior using this 1st Party Data was introduced in2021.
Apple's privacy regulation (ITP) and Google's 3rd party cookie regulation scheduled for thelatter half of 2024 have become urgent issues. However, the Nikkei Online Edition willcontinue to provide various targeting services based on the rich and robust 1st Party Data.
The strength of 1st Party Data is also demonstrated in delivery analysis reports.
We hope you will make use of it.

Revised Feb. 1, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit October – December 2023 Edition8

Choice of targeting solutions
The Nikkei Online Edition offers a variety of targeting methods.
You can choose the one that best suits your purpose.

1st Party Data Targeting

Targeting bydemographics

Targeting by specialinterest

Select readers with registereddata under a Nikkei ID

Select audience usingbrowsing data

Targeted Rectangle (Nikkei ID)

Targeted Rectangle (Nikkei ID)
Browsing history, article keywords,
Advertising based on interest

Nikkei ID Targeted Email

Targeting byarticle content

Select section or category on
the site to synergize article
content with ad

Targeted Rectangle(Site Category)Targeted In-feed(Site Category)*Brand Safety Targeting service is available (p42).
This avoids the ad placement on editorial pages that could lead to brand damage.
Revised Dec. 2, 2022

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit October – December 2023 Edition

9Overview of All Online Edition Members
The majority of subscribers are male, 30-59 years old, live in the major
metropolitan areas, and earn over 6,000,000 JPY a year.
GenderArea

Industry

Age

Professional
Service8％
Research &Development

0 〜 29ｙｒｓ

60ｙｒs 〜Female
24％

13％

23％

Management

12％

4％
Chubu

Male

11 %

Kinki

15 %

76 ％

30〜59ｙｒs

Kanto

54 %

Manufacturing/
Materials
4％63 ％All Other

21 %30 〜 39ｙｒs

Sales

40 〜 49ｙｒs

22％

22％

Annual Household Income

Job TitleChairman orboard member
16％

45％

Managerial
ClassGeneral
Manager
11％

6,000,000+ JPY

1 〜 99

Information
Systems
6％

More than 10,000

17％

32％
0 〜 5,999,999
JPY

Companies with
1000 + Employees

47％

54 ％

55 ％

10％

Company Size

20,000,000+ JPY
4％
10,000,000 〜
19,999,999 JPY

19％
Other

Corporate
Planning/Marketing

22 ％

18％

50 〜 59ｙｒs
23％Managementand Corporate
Planning

43 ％1,000 〜 9,999

Section Manager
28％

100 〜 999
6,000,000 〜
9,999,999 JPY

31％
Nikkei Inc. No reproduction without permission

25％

26％

※Total may not be 100% due to rounded figures. ※As of Jun. 31, 2023

Revised Oct. 5, 2023

Nikkei Online Edition Media Kit October – December 2023 Edition

10Overview of Paid Subscribers
The majority of paid subscribers are males in their 30s to 50s living in the Greater Tokyo
Metropolitan Area. Roughly 40% have a household income of 10,000,000 JPY or higher.
GenderArea

Industry

AgeFemale

60ｙｒs 〜

19％

18％

Professional
Research & Service
7％
Development

0 〜 29ｙｒｓ

14％

Kinki

13 %

81 ％

8 %

30〜50yrs

Kanto

59 %
20 %

30 〜 39ｙｒs

69 ％All Other

50 〜 59ｙｒs

19％

26％
40 〜 49ｙｒs

24％

Annual Household IncomeJob Title

20,000,000+ JPY
8％Chairman orboard member
18％

Other37％

Managerial
Class

63 ％

10,000,000 〜
19,999,999 JPYGeneral
Manager
14％

32％

1〜99
22％

0 〜 5,999,999
JPY

Corporate
Planning/Marketing

25 ％
Sales

31％

11％

Information
Systems
4％

More than 10,000
22％

29％

Companies with
1000 + Employees

10,000,000+JPY

40 ％100〜999
6,000,000 〜
9,999,999 JPY

31％
Nikkei Inc. No reproduction without permission

Managementand Corporate
Planning

Company Size

23％
Section Manager
31％

14％

3％
Manufacturing/Materials
3％

Chubu

MaleManagement

55 ％1,000 〜 9,99933％※Total may not be 100% due to rounded figures. ※As of Jun. 31, 2023

Revised Oct. 5, 2023

Nikkei Online Edition Media Kit October – December 2023 Edition11

Effective for targeting influential managers and decision
makers/purchasers
70% of paid subscribers are in a managerial position, actively making decisions. As one in
two works for an enterprise-size company and one in four is working as top management, you
can approach people who have a strong influence on their business.

Managerial position
including Section
Manager or higher

Management +Corporate Planning62.4 %

25.6 %

Works for enterprisesize company (employs
more than 1,000)

48.9 %※Non-user of Nikkei online edition：28.3%※Non-user of Nikkei online edition ：7.7%※Non-user of Nikkei online edition ：27.1%

Have input in newbusiness

Leads projects both
inside and outside
their department

Able to motivate and bringout the talents of co-workers
towards a shared vision37.1 %

48.2 %※Non-user of Nikkei online edition ：11.0%※Non-user of Nikkei online edition ：12.1%*1 Nikkei Online Edition user survey 2023 Occupation: Office worker, Self-employed, Freelance,Job Title: General Manager or superior

Nikkei Inc. No reproduction without permission

65.2 %※Non-user of Nikkei online edition ：21.4%

Revised Oct. 5, 2023
Nikkei Online Edition Media Kit October – December 2023 Edition12Effective for reaching high-income and willing to spend consumers

Prefer luxury items likewatches and bags

20.4 %

Household financial
assets more than 20
million yen

41.9 %

Doesn't mind spending
money, if it's fora special experience26.2 %※Non-user of Nikkei online edition：7.9%※Non-user of Nikkei online edition：17.0%※Non-user of Nikkei online edition：8.5%

More health-conscious
than average person

Willing to invest inhobbies

Self-study for careeradvancement

35.7 %

77.0 %

33.8 %※Non-user of Nikkei online edition：14.7%

Source: Nikkei Online Edition User Survey (2023)
Criteria: Profession = Employed & Self Employed

Nikkei Inc. No reproduction without permission※Non-user of Nikkei online edition：21.2%※Non-user of Nikkei online edition：22.3%

Revised Oct. 5, 2023
Nikkei Online Edition Media Kit October – December 2023 Edition

13

User Device Access Trends by Scene
With the rapid shift to WFH and hybrid work environments, Nikkei Online Edition is accessedfrom early in the morning onwards on both PC and smart devices.
Placing advertisements for both PC and smart devices will convey your message throughout

the day to targeted audiences.
Peak time: smart devices
at 7AM, PCs at 8AM

Heavy accessduring lunchtime

Readexclusively on
Smart Devices

30.5 ％

Utilize both
Smart Devices
and Personal
Computer

38.8 ％

Read
exclusively on
Computers

30.7 ％

Stable Access
Traffic
Maintained

SmartDevice

PC

Morning Commute@ Work@ HomeNikkei Inc. No reproduction without permission

Lunch Time@ WorkIn transit

Night @ Home

Average hourly usage of devices in business days: based on PV (Jun. 2023 )Revised Oct. 5, 2023

Nikkei Online Edition Media Kit October – December 2023 Edition14