M E D I A D ATA 2 0 2 3

Indexp.1

Introduction

p.2

About Nikkei

p.3 – 7The Media Power of The Nikkei

p.8

Advertising rates

p.9

Other print media

p.10

Global Media Power

p.11

Overseas Representatives

p.12

Sales Offices

p.13

Ad submission

Trusted National News Source

Japan’s business news leader

Corporate News

Founded in Japan in 1876 as a humble four-page newspaper specializing incommodity market information, Nikkei has grown into one of the world’s
largest independent media groups, with almost 3 million paid subscribers

Global Macroeconomic Trends

in Japan. Our flagship English-language publication, the Nikkei Asia,
provides comprehensive pan-Asian reporting that serves

as a crucial

decision-making tool for our readers. In 2015, Nikkei expanded its internationalpresence by acquiring the Financial Times, another global media brand.
Operating under the motto “Fair and Impartial,” we never pander topower and are committed to delivering accurate and fact-based economic
news. Our daily mission is to provide quality, unbiased content that enables
our readers across the globe to make better decisions.

Investment strategy

Business Management

Financial Times synergy

1,568,181

Reader Attributes

1 in 5 people

Circulation of The Nikkei Morning Edition (As ofJune 2023)

Senior Managerial posts

873,929

16.1%
Reach to the head of householdswith financial assets of 80 million yen
or moreNumber of paid subscribers of The Nikkei
Online Edition (As of July 2023)

18.4%

6,123,990

Newspaper

DigitalThe Nikkei

The Nikkei Online Edition

It is the world's largest newspaper in terms of circulation, with afocus on the economy. It is one of the most reliable media inJapan, with a large readership based on its high level ofreporting. Its readership is made up of senior executives
and other core business people with high incomes andfinancial assets, giving it purchasing power. It is an indispensable
readership for branding and marketing campaigns in Japan.

The Nikkei e-Edition is one of the largest online economic media
in Japan. In addition to the news published in the print
Nihon Keizai Shimbun, a variety of content is published daily.
Nikkei e-News readers are highly skilled in acquiring
information, have a strong influence on decision-making
within their companies, and are high- income earners. It is aneffective medium for disseminating
information when
considering an online campaign in Japan. Current registeredmembers is 5.3 million, of which 810,000 are paid members.

The Nikkei Business Daily
As a specialized newspaper of business information,
features a wide range of topics such as micro information aboutcompanies and the latest trends in markets.

Reach to individuals with annual
incomes of 10 million yen or more

Number of subscribers of The Nikkei Online
Edition, including free registered members (As of
July 2023)

Chinese Nikkei
A Chinese-language website launched in 2012, targeting
everyone in the Chinese business community interested in the
management, technology, products and services of Japanesecompanies.

Nikkei Asia ⁄ FT.com
The Nikkei MJ

Source: J-READ (National Newspaper
Readership Survey) Basic 2021

News bureaus

Covers a wide range of topics such as consumer trends andsales strategies as the only newspaper in Japan
specializing in marketing and retail businesses.

NIKKEI VERITAS

51

37

As a specialized weekly tabloid, includes articles byjournalists on the frontlines of the world's financial
markets and in-depth analyses.

Newspaper Viewer App
Nikkei’s newspaper viewer app allows you to see the print
newspaper as it is but in a digital format on your tablet or
smartphone. This service is provided to our Nikkei Online
paid members. You can read the Nikkei Morning and Evening
editions from the past 30 days.

294,000(Weekly Active Users)

The Nikkei Digital Newspaper Viewer
Japan

Overseas

Nikkei Asia (printed version)

Reporters and staffers

1,351

165

Japan

OverseasWith the magazine that was launched in 2011 and thewebsite that commenced services in 2014, the Englishlanguage medium investigates the realities of the rapidly
growing Asian economic zone through an extensive
network covering the entire region and includes
perspectives and insights that only Nikkei can provide.

Financial Times
The Financial Times was founded in 1888 and stands for
AUTHORITY, INTEGRITY, ACCURACY and INDEPENDENCE.
The FT’s award-winning business, finance, politics andlifestyle content is relied upon by the wealthiest and mostinfluential people on the planet.

NIKKEI MEDIA DATA 2023

The Media Power of The NIKKEIThe World's Largest Circulation as an Economic Daily

Circulation

The Nikkei boasts the world’s largest circulation for a daily economic and business

1,568,181 copies

708,213 copies

The Nikkei Morning Edition

The Nikkei Afternoon Edition

As of June 2023

As of June 2023

39,090,000 UB

873,929(Unique Browsers)

paid members

The Nikkei Online Monthly Unique Browsers

The Nikkei Online Edition

As of March 2023

As of July 2023

newspaper, currently with over 2.3 million copies. It has enjoyed a strong reputation
for its clear and concise articles, keen analyses and trustworthy news coverage. The Nikkei
is an essential news source for Japanese business- people and corporate decisionmakers.

Changes in Percentage of Readers Who Exclusively
Read the Nikkei (Morning Edition)
72.4

67.8

72.8

67.1

72.6

73.9

75.2

68.3

69.5

70.4

76.2

78.4

78.2

72.8

74.2

74.5

83.1

80.5

79.7

79.2

84.7
82.6

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Subscribers of the Nikkei (Morning Edition) who do not
subscribe to Asahi or Yomiuri
Subscribers of the Nikkei (Morning Edition) who do not
subscribe to any other national newspaper
Source: J-READ Basic 2021

NIKKEI MEDIA DATA 2023

The Media Power of The Nikkei
Areas Covered by Regional Editions / Availability of Color Printing

Areas with 24 color pages
Cover 5 major metropolitan areas (Hokkaido, Kanto, Chubu, Kansai and part of Kyushu)
and Chugoku region.

Areas with the top page and culture pages in color
Other areas

NIKKEI MEDIA DATA 2023

The Media Power of The Nikkei
Target audiences that can be reached through the Nikkei with

Reader Attributes

unparalleled effciency are “corporate decision-makers” and HighNet Worth Individuals (HNWIs).
Age

GenderJob Position
Executive /Managing Director

The Nikkei boasts high visibility and strong influence. Its overwhelmingly strong reach tocorporate decision-makers including presidents and directors makes it essential for thecommunication of information and branding by corporations. The Nikkei also has strong
influence on a company’s stakeholders. Since many of our readers are high-income

29 and under

60s

10.9 %

26.8 %

Female32.8 %

earners, the Nikkei is also well suited to the branding and sales promotion of luxury
items and high-priced merchandise.
Male

67.2 %

11.8%

General
Employee
Avg. Age

30s

49.9

12.7 %

Manager

39.9 %

17.5 %

50s

27.9 %
40s

21.7 %

Deputy Manager / Chief
Section Manager

14.4%

16.4 %

Characteristics

For English text published in Japanese
medias, a translated copy is necessary

37.1 %White-collar readers of
The Nikkei

¥

9.09

million yen

1 in5 people
Senior Managerial posts

Average household
annual income
When it comes to marketing activities targeting Japan,
it is important to convey the necessary information in
Japanese due to the language barrier. It’s also importantto remember that in Japan, important matters of a

23.53

company are often decided from the bottom up, so it ismillion yen

essential to convey information not only to C-suites

Average financial assets

but also more widely to businesspersons working at the

82.6%

71.8%

Single newspaper subscribers

Home subscription rates
Source: J-READ Basic 2021

company.

NIKKEI MEDIA DATA 2023

The Media Power of The Nikkei
Influence on Corporate Decision-Makers(comparison among major domestic newspapers)

Reach to people making decisions to purchasecommunication/IT equipment, software, etc.

Reach to top businesspersons

70.7

The Nikkei

52.5

Yomiuri Shimbun

0

20

40

60

76.0

The Nikkei

46.7

Asahi Shimbun

80

47.5

Asahi Shimbun

Yomiuri Shimbun

59.1

Yomiuri Shimbun

100 (%)

0

20

40

60

71.0

The Nikkei

Asahi Shimbun<n=803> [Estimated population: 241,048]

Reach to chairmen, presidents,
vice presidents and CEOs

Involved in Int’l Business80

100 (%)

57.6
0<n=451> [Estimated population: 130,902]

Reach to decision-makers involved in theircompany’s direct overseas investment

56.2

20

40

60

80

100 (%)<n=531> [Estimated population: 143,013]

Source: GBI Japan 2022
The Ipsos Global Business Influencers (GBI) survey is the world’s leading study,
tracking the media, business, financial, luxury, and travel habits of the most seniorglobal business executives by Ipsos MORI UK Ltd. GBI is the industry currency survey

77.1

The Nikkei
43.0

Asahi Shimbun

0

20

40

60

80

100 (%)

globally across 31 countries

including Japan, representing more than 70% of the world economy.

53.7

Yomiuri Shimbun<n=165> [Estimated population: 62,963]

for reaching and understanding this audience

63.5

Asahi Shimbun

49.5

Yomiuri Shimbun

66.3

The Nikkei

0

20

40

60

80

100 (%)<n=119> [Estimated population: 29,373]

NIKKEI MEDIA DATA 2023

The Media Power of The Nikkei
Individual and Household Annual Incomes of The
Nikkei Readers

Influence on People with High Incomes/Asset Amounts

Household Finance Asset
7-15 million yen
50-80 million yen

Less than 7 million yen 3050 million yen

7.7

Source: J-READ Basic 2021

4.5

2.5

3.2

4.7

(comparison among major domestic newspapers)

15-30 million yen
Over 80 million yen

52.1

13.3

The Nikkei<n=248> [Estimated population: 2,119,000]

1.6

7.7

32.4

Over 100
million
yen

7.9

6.6

12.8

AV

14.8

Reach to Individuals
with Annual Incomes of 10 Million Yen or More

2.3

2.1

3.1

5.2

4.1

4.8

9.8

13.4

9.0

13.3

The Nikkei

18.4%

Asahi Shimbun

Yomiuri Shimbun

16.1%

12.3%

Mainichi Shimbun

Sankei Shimbun

4.3%

0.1%

50-10023.0

18.9

million
yen

19.7

33.3

30.9

26.8

28.5

32.8

Household Annual Incomes
8-10 million yen

Reach to office workers
with Household Finance Asset of 80 Million Yen or Moremillionyen

4-6 million yen
10-15 million yen

Less than 4 million yen

Source: J-READ Basic 2021

30-50
6-8 million yen
15 million yen Over<n=136> [Estimated population: 1,162,000]

54.6

8.0

14.2

25.2

27.2

million
yen

AV

Less
than 10
millionyen

20.4

Asahi Shimbun

Yomiuri Shimbun

9.8%

17.2%

Mainichi Shimbun

Sankei Shimbun

3.7%

3.2%

51.8

41.5

13.8

16.2

53.5
45.7

16.5
The Nikkei

The Nikkei

10-30

3.9

11.7

18.3%

22.5
20.4
Source: J-READ Basic 2021

Source: J-READ Basic 2021

NIKKEI MEDIA DATA 2023

Introduction to Pages andAdvertisement Spaces of The Nikkei and Nikkei Online
Advertising Spaces and Rates

Newspaper ad submission

A

B

No. ofColumns

Size (mm)Center Spread786.5×512.5

A 15 full cols.

380.0×512.5

B 10 full cols.

380.0×341.0

C 7 full cols.

F

C

D

E 3 full cols.

380.0×100.5

F 2 full cols.

380.0×66.5

G 7 half cols.

189.5×238.0

I
L

G

H

K

E
I

380.0×238.0

380.0×169.5

3 half cols.

J 2 half cols.

Color(Width x Height)

D 5 full cols.

H 5 half cols.

J

Digital ad submission

Rate Excluding Tax (yen)(Nikkei morning edition)

189.5×169.5

4-Color

47,880,000

B+W

40,530,000

4-Color

25,300,000

B+W

20,400,000

4-Color

18,920,000

B+W

14,020,000

4-Color

14,552,000

B+W

10,052,000

4-Color

11,860,000

B+W

7,360,000

4-Color

9,072,000

B+W

4,572,000

4-Color

7,602,000

B+W

3,102,000

4-Color

9,834,000

B+W

5,334,000

4-Color

8,377,500

B+W

3,877,500

4-Color189.5×100.5

B+W
4-Color189.5×66.5

B+W
4-ColorK Side box

52.5×66.5

L Island

70.0×32.0

National
Edition

B+W
4-Color
B+W-

Run of Nikkei Rectangle

DisplayPC

Targeting

MobileSize (pixels) (Width x Height)

Rate ( JPY/CPM)

Guarantee Type300×250

1,000

Impressions Guaranteed

Display

Run of Nikkei In-feed

PC
InfeedSize (pixels) (Width x Height)

Rate ( JPY/CPM)

Guarantee Type

280×188 or 600×400

1,500

Impressions Guaranteedand 25 Japanese characters

Video

PC

Video Rectangle (MPU)

Nikkei Online Edition (PC)

Size (pixels) (Width x Height)

Rate ( JPY/CPM)

Guarantee Type300×250

3,000

Impressions Guaranteed

Stop within 60 secs.

Premium

2,364,000
1,576,000

Bill Board

Rich AD

Nikkei Online Edition Homepage

PC
Premium

579,000

Size (pixels) (Width x Height)-

970×250970×90529,000

ExpandedCollapsed

Rate (JPY)

Guarantee Type10,800,000

1,000,000 Imp/week
Guaranteed

NIKKEI MEDIA DATA 2023

Other Publications from Nikkei inc.

Lifestyle Magazines Inserted Inside the Nikkei

Feature Pages Inserted Inside the Nikkei

THE NIKKEI MAGAZINE STYLENIKKEI The STYLE

Date of Issue/Circulation• Inserted inside the Sunday edition of the Nikkei

Date of Issue/Circulation• Inserted inside the Sunday edition of the Nikkei•1,100,000 copies•16 pages•1,857,082 copies
OutlineFeatures contents tailored to both male and female
readers oriented toward high quality and luxurious
lifestyles, covering themes such as fashion, watches,seasonal gifts, travel, golf and homes.

OutlineProvides information to promote leisurely lifestyles of
elegance and sophistication, covering a wide range ofthemes including travel, gourmet food, fashion, culture
and arts. Features dynamic layouts including beautiful
photographs printed on high- quality white paper.

THE NIKKEI MAGAZINE STYLE Ai
Date of Issue/Circulation• Inserted inside the Sunday edition of the Nikkei•600,000 copies
OutlineM a rch 2 0 1 7

Vol.16

Launched in 2015 as a joint project with the women'smagazine publisher Kodansha. Targeted at the 35-49
age group, which is also the core female readership of
the Nikkei.

NIKKEI MEDIA DATA 2023

The Global Media Power of Nikkei
In 2015, the Financial Times (FT) of the U.K. joined Nikkei Group,

Development of Major Global Businesses

advancing the media presence of Nikkei to the next stage.
Global Branding Advertisements
In November 2015, the FT Group was officially welcomed

Nikkei x FT

into Nikkei Group. As a result, Nikkei can now deliver thelatest news, commentaries and analyses produced by thetwo business news organizations to all corners of the earth.
Nikkei and FT not only cooperate in its editorial functions
but also work together in a wide range of areas from sales

and advertising to event planning and digital technology,

Nikkei-FT Integrated Solutions assists the branding

aspiring to become the strongest business news organization inadvertisements of companies moving “from Japanthe world.

overseas” or “from overseas to Japan.”toVarious formats will be utilized, including print and digital
media and events.

22,585,270

32%

38M JPY

Total net audience (MGR)

C-suite readership

Annual Household Income

Source:Agreed Upon Procedures byPricewaterhouseCoopers LLP UK

Source: FT Global Reader Survey 2022

NIKKEI MEDIA DATA 2023

Nikkei’s Overseas Advertising Representatives
North America

EuropeCanadaFenn Company Inc.
P.O. Box 1060, King City ON
L7B 1B1, Canada
Tel: +1-905-833-6200
Fax:+1-905-833-2116
steather@canadads.com

Austria
Gerd Roezler
Guntrams 55, A-2625
Schwarzau a.St. Austria
Tel: +43-664-326-5-326
gerd.roezler@consultants.ft.com

USA (East & South) AJR Media Group
25132 Oakhurst Dr., Ste 201
Spring, TX 77386
Tel: +1-212.426.5932
francisca@AJRMediaGroup.com
USA (West)
Kingman & Co.
306 Maple Street
San Francisco, CA 94118
Tel: +1-415-385-5100
kingman@kingmanco.com

Central & South Americas
BrazilAlessandre Siano
Rua Borba Gato, 331-14 - Flamboyant
Sao Paulo SP – CEP 04747-030 Brazil
Tel: +55-11-99291-2814
alessandre.siano@ft.com
Argentina, Chile, & Uruguay
Gonzalo Martin Rio
Parana 539 9th Floor of. 54
CABA - Argentina
Tel : +34-674-20-66-20
gonzalo.rio@consultants.ft.com

France & Monaco
Intermedia France
142 Rue de Rivoli,
Paris 75001, France
Tel: +33-675-586-645
admin@intermediahub.com
Germany
Mercury Publicity (Deutschland)GmbH
Hessenring 71
D-61348 Bad Homberg
Tel: +49-(0)6172-9664-0
Fax: +49-(0)6172-9664-49
sales@mercury-publicity.de
Reinhard Internationale GmbH
Posseltstrasse 10
D-69120 Heidelberg, Germany
Tel: +49-62-21-16-04-33
Fax: +49-62-21-16-04-37
info@reinhardinternational.de
PolandNew Communications LLP.
Baluckiego 20/3,
02-557 Warsaw, Poland
Tel: +48-22-646-26-76
nina.kowalewska@ft.pl
Russia, Ukraine & Belarus
Superbrands LLC.
121248 Russia, Moscow
7/4 Kutuzovsky prospect,
bldg.1, office 41
Tel: +7-495-777-65-51
subadftm@gmail.com
Spain & Portugal
The International Media House
Calle de Santa Engracia, 18,
Esc.4, 2º Izda , 28010,
Madrid Spain
Tel: +34-917-023484
carmen@theinternationalmediahouse.com

Middle East
Sweden, Norway, Denmark,Finland & Iceland
Simpson Media
92 Riefield Road,
London SE9 2RA
Tel: +44(0)7900885456
david@simpson-media.com

TurkeyTitajans Dış Tanıtım Ltd. Şti.
Nispetiye Cad. İhsan Aksoy Sok. Modern
Apt.No:2 D.21 34337 Istanbul, Turkey
Tel: +90-212-257-7666/7667
Fax: +90-212-287-00-99
titajans@titajans.com

India
Mediascope Representation India LLP
51 Doli Chambers, 5th Floor
Arthur Bunder Road Colaba
Mumbai 400 005
Tel: +91 22 68468500
marzban.patel@mediascope.co.in

Sweden, Norway, Denmark,Finland & IcelandInternational Media Sales
PO Box 44 Fantoft,
5899 Bergen, Norway
Tel: +47-9222-0650
FGISDAHL@MediaSales.no

UAE, Bahrain, Saudi Arabia, Kuwait, Qatar &Oman
Intermedia Ltd.
M Centre, Sheikh Zayed Road,
P.O. Box 22857, Dubai, U.A.E.
Tel: +971-4-346-6006
vdavidson@intermediahub.com

Indonesia
PT Media Mandiri
Citylofts Sundirman #2507 Jl.
KH Mas Mansyur No. 121
Jakarta 10220, Indonesia
Tel: +6221-2970-4008
Fax: +6221-2970-4007
sarah@mediaman.co.id

UK, Ireland
Mercury Publicity
99 Gray’s Inn Road,
London WC1X 8TY
United Kingdom
Tel: +44-20-7611-1900
sales@mercury-publicity.com

AfricaItaly
Alessandra Marcandalli
Via Vertoiba, 2
I - 20137 Milano
Mobile: +39-335-6602337
alemarcandalli@gmail.com
Croatia
Justinian Ltd.
Fra Bone Razmilovica 19,
21000 SPLIT, CROATIA
Tel: +385-98-950-2468
mark@justinian.hr

South Africa
Margie Ogilvy Promotions cc
PO Box 1008
KNYSNA 6570, South Africa
Tel: +27-44-384-0800
ogilvy@mweb.co.za

Asia Pacific
Australia & New ZealandPublishers Internationalé Pty Ltd.
Level 1, 97 Paciÿc Highway
North Sydney, NSW 2060
Tel: +61-2-9252-3476
Fax:+61-2-9252-2022
charlton.dsilva@pubintl.com.au
Hong Kong
Financial Times (Hong Kong)
6/F, Nan Fung Tower,
88 Connaught Road Central, Hong Kong
Tel: +852-2905-5500
Fax: +852-2537-1211
asiaads@ft.com

Malaysia
NewBase Media Malaysia Sdn Bhd
S103, 2nd Floor, Centrepoint
Lebuh Bandar Utama,
Bandar Utama, 47800 Petaling Jaya,
Selangor, Malaysia
Tel: +6016 274 2139
sookfun.cheang@newbase360.com
Myanmar
NewBase (Singapore)
168 Robinson Road
Capital Tower #12-01
Singapore 068912
Tel: +65 9632 2205
veron.chua@newbase360.com
Pakistan & Bangladesh
Pace (Pvt) Ltd.
C86 Block 2
Clifton Karachi, Pakistan Tel:
+92-21-3587-4215
Media@pace.com.pk
The Philippines
MMPR Media Group INC.
Level 10-01 Fort Legend Tower, 3rd Ave. cor.
31st St.
Bonifacio Global City, Taguig City
Manila, Philippines 1634
Tel: +632-7946-3407
marie@mmprmedia.com

Singapore
The Financial Times(Singapore) Pte Ltd.
60 Anson Road, #06-02 Mapletree
Anson Singapore 079914
Tel: +65 82981482
paul.hutt@ft.com
South Korea
Doobee Inc.
8th Fl, DooBee Blog.
11-3, Jeong-dong, Jung-gu
Seoul 100-120, Republic of Korea
Tel: +82-2-3702-1743
Fax: +82-2-755-9860
dbi@doobee.com
TaiwanAdvance Media Services Ltd.
10F-9, 328 Sung Chiang Road, Taipei, Taiwan
Tel: +(886-2)2523-8268
Fax: +(886-2)2521-4456
leekh@ms4.hinet.net
Thailand
NewBase (Thailand)
173 Wework, Asia Centre Building. FL.27 Sathorn Road,
Thung-Mahamek Sathorn, Bangkok 10120
Tel: +662-038-5826
Mobile: +667-165-4972
charukitt.tomorn@newbase360.com
JPP (Thailand) LIMITED
15F, Tower B, 29/1 Piya Place Langsuan Ploenchit Road,
Lumpini, Pathumwan Bangkok 10330 Thailand
Tel: +66-02-051-4694 /95
Fax: +66-02-044-5522
nontra.p@jpp-thailand.com
Sphere One Co., LTD
4 Soi Chinda-Thawin, Siphraya Rd.,
Mahaphruttharam, Bangrak,
Bangkok 10500, Thailand
Tel: +66-02-235-8341
pipatra@sphere1.co.thVietnamGlobal Book Corporation
448 Ten Lua Street, Binh Tri Dong B Ward, Binh Tan District,
Ho Chi Minh City, Vietnam
Tel: +(84-28) 2210-2745
Fax: +(84-28) 3924-5452
huong.nguyen@globalbookcorp.com

Switzerland & Belgium
The Financial Times (France) Limited
46 rue la Boétie 75008 Paris France
Tel : +33 (0)1-53-76-82-54
Switzerland contact: yoonsun.oh@ft.com
Belgium contact: sophy.pierre@ft.com

NIKKEI MEDIA DATA 2023

Nikkei’s Advertising Sales Offices
TOKYO

LONDONHONG KONG

Nikkei Inc.
Advertising & Communications
Unit,
Media Business
1-3-7 Otemachi, Chiyoda-ku
Tokyo 100-8066, Japan
Fax: +81-3-6256-7908
ad_tokyo@nikkei.co.jp
takashi.saito@nex.nikkei.com

Nikkei Europe Ltd.
Ground Floor, Bracken House,
1 Friday Street, London EC4M 9BT Tel:+44-(0)20-7332-5770
Direct Line: +44-(0)20-7332-5777
ad@eur.nikkei.com

Nikkei China(Hong Kong) Ltd. 6/F,
Nan Fung Tower,
88 Connaught Road Central,
Hong Kong
Tel: +852-2598-1771
Fax: +852-2845-7768
hkad@nex.nikkei.co.jp

NEW YORKSINGAPORE

Nikkei America, Inc.
1325 Avenue of the Americas
Suite 2500
New York, NY 10019, USA
Tel: +1-212-261-6220
Fax: +1-212-261-6208
ad.nikkeiamerica@nex.nikkei.com

Nikkei Group Asia Pte Ltd.
60 Anson Road
#06-02 Mapletree Anson
Singapore 079914
Tel: +65-6339-2086
Fax: +65-6336-4016
sgad@nex.nikkei.co.jp

NIKKEI MEDIA DATA 2023

Newspaper Ad submission

Submitting in PDF format (Material & Proof)
PDF/X-4:2010

N-PDF
pdf

(PDF/X-1a:2001)

pdf(PDF ver 1.6)

Complete the pre-flight check using Adobe Acrobat, and ensure thatthe created PDF/X-1 is “PDF/X-1a compliant”

Technical Requirements
Color Mode :Greyscale / CMYK

Resolution :Photograph = 300 pixels ppi ,Line work = 1200 ppi
Total ink volume :Within 200% monochrome (rich black)
Within 240% / CMYK

Fonts :

Japanese 11Q minimum, Alphabet 8pt minimum
All fonts must be outlined

Technical Requirements

Design and Expression Guidelines

Image Arrangement :• Unit of measurement must be the metric system.

Materials must be supplied to exact dimensions WITH all the images
embedded, and WITHOUT register marks, color charts, notes or any
such extraneous objects.

• Solid black portions must cover no more than one-third of the trim
area, or use 90% halftone or lower.

Border :All ads must have a keyline as a boundary line of a material. It isadvisable to wrap the ad with a border, but even if there is no borderor crop marks, the ad can be published at the Artboard size in Illustrator.
However, if there is no ad border and there is a blank space around thead, we will not be able to tell whether the ad was intended or not andit will be published as is.

• The superlative degree expressions may require to submit objective
documents to substantiate their validity.

Deadlines• Vetting of content 1 week before publication date (e.g. PDF)
• Material Deadline

3 working days before publication datePre-proofreading and approval
Advertisers are requested to submit a proof of the material by PDF assoon as the booking is made to NIKKEI, before transmitting the final
material by dedicated PDF file. This must be examined and approved by
NIKKEI.

NIKKEI MEDIA DATA 2023