The voice of the Asian century

MEDIA KIT

2023

Nikkei Inc.
Copyright © Nikkei Inc. All rights reserved.

2

About Nikkei

Nikkei Inc. is a business and media organisation with a history spanning over 147 years. Our

flagship media, The Nikkei, is Japan's largest business newspaper and has long been a favourite
among businesspeople. The Nikkei is also recognised in the global financial industry as the
publisher of the Nikkei Stock Average, known as Nikkei 225.
Nikkei is actively seeking further growth, not only in Japan, but also in overseas markets, startingwith the in-house publication of the English-language Nikkei Asian Review in 2013 (renamed
Nikkei Asia in 2020), followed in 2015 by the addition of the FT Group, publisher of the leading UK

Furthermore, in 2019, the Nikkei Group welcomed the Singapore-bases Deal Street Asia, which
operates an English-language news website specialising in information on investment funds andstart-ups in Southeast Asia, to the group, further accelerating our evolution into a global media
company.

200

37

147

Overseas journalists
and editorial staff

International bureaus

Years of quality journalism

over

Nikkei Asia

economic newspaper the Financial Times (FT), to our group.

3

About Nikkei Asia

In Japan, Nikkei is well-known as a general information newspaper with afocus on the economy, and Nikkei aims to be a globally-focused media
platform even outside Japan. In 2013, we launched the Nikkei Asian Review(renamed Nikkei Asia in 2020), an English-language publication that forms thecore of our global strategy.

We bring you the Asian business,
politics and economy stories others miss.

With Nikkei Asia at its core, Nikkei has strengthened its coverage network in
Asia. As a result, Nikkei Asia's coverage has been highly acclaimed, winning
The Society of Publishers in Asia ’ s awards for outstanding reporting in Asia forseven consecutive years.

Cover Storyand forward-looking insights.

Company in Focus
A close-up look at the companies, people and technologies behind Asia's
economic development.

Asia Insight
An in-depth look at the most important political and economic news and trends in
Asia today.

Asia300
Asia300 is a group of major Asian companies independently selected by the Nikkei.
Knowing the strategies and performance trends of these companies will give you an
insight into the shape of the Asian economy.

OpinionWorld-renowned economists and journalists discuss business, political and security
issues in Asia.

Latest news
With access to the latest corporate news and announcements, breaking stories,
political developments, and market updates, you won ’ t miss a thing.

Nikkei Asia

Nikkei Asia's coverage has been highly acclaimed. In fact, several Nikkei Asia
articles were cited in a report on supply chains released by the US WhiteHouse in June 2021, which is proof of the high level of trust and appreciation
Nikkei Asia has earned for its coverage internationally.

A weekly big read on the top stories of the moment, packed with deep analysis

4

About Nikkei Asia
Nikkei Asia is widely read overseas as a medium providing important business information.

Nozomi Oda

Sergiy Korsunsky

Former General Manager & Chief Representative

PartnerMorrison & Foerster

Ambassador Extraordinary
and Plenipotentiary

Deputy Executive Director, Industrial and Global Alliances

Tokyo Stock Exchange, Inc.
Singapore BranchTokyo Office

Ukraine to Japan

School of Integrated Innovation, Chulalongkorn University“

I think one of theadvantages of Nikkei Asia
is that the local reporters
bring you the real voices ofthe people on the ground“

Using Nikkei Asia toshare information withteam members and clientshas become part of myregular routine”“

Dr. Pietro Borsano
Senior lecturer in Entrepreneurship and Core Business

Nikkei Asia is thenumber one source of
information when it comesto gaining deep insights on
the economy and politics“

I instruct students
to use Nikkei Asia asa primary source of
information.

”

Most Read Articles in 2022
Convenience store chain
Ministop pulls out ofSouth Korea andPhilippines
Korean deal will bolster third-ranked Lotte intough market

Japan to allow visafree individual
tourists from Oct. 11

Analysis: Xi no longer
described as 'people's
leader' in China

Kishida announces full reopening as
weak yen gives visitors extra incentive

Leader tries smile diplomacy, but public scolding of
Canada PM ruins image

Most Read in 2022
For more information, please visit below
https://asia.nikkei.com/Spotlight/Most-read-in-2022

Nikkei Asia

Yoriyuki Sugiyama

About Nikkei Asia

Nikkei Asia is recognised worldwide.

5

Best in two categories for the second year in a row, SABEW, US press organisation.
Nikkei Asia beat Forbes and Wired to the top prize in the mid-size media category andwon best article in the “International Reporting” category for its story on how
unemployment and loneliness caused by the pandemic led to a rise in cybercrime, withextensive photo and video footage.
The award is presented by the U.S. Society for Advancing Business Editing and Writing(SABEW), an association of business journalists from around the world that hashonoured outstanding business journalism each year since 1995.

At the Asian Media Awards, which recognise excellence in reporting by newspapers and magazines in the Asia-Pacificand Middle East region, Nikkei Asia was awarded the overall gold and silver awards for ’Best in Covid-19 Reporting’;
gold and silver in the ‘Best in News Photography’; and silver in the ‘Best in Feature Article (Non Covid-19-related)’

categories.

Award of Excellence at the Society of Asian Publishers Awards(SOPA), for the seventh time.
The Hong Kong-based Society of Publishers in Asia Awards (SOPA), which
recognises excellence in reporting on the Asia-Pacific region, awarded
Nikkei Asia’s seventh prize for excellence for an article analysing theimpact of the Regional Comprehensive Economic Partnership (RCEP) in
East Asia.

Nikkei Asia

World Association of Newspapers and News Publishers (WAN-IFRA) '2022 Asian Media Awards' - arecord number of five awards

6

Global Reach — Digital
Nikkei Asia is a global media used by Asia watchers worldwide, but especially in Asia and theUS.
Source: Google Analytics Report Jan 1st - Dec 31st, 2022 Monthly Avg.

Unique visitors (Monthly)

Page views (Monthly)

3,118,908

6,204,288
Nikkei Asia

DeviceReadership by Region

Readership by Country

AfricaOceania

United States 30.6%
Philippines 10.2%
Singapore 7.6%

1.0%

4.6%
Europe

15.2%

Asia
44.4%

Americas34.5%Japan 5.7%
India 4.3%
Australia 4.1%
Malaysia 4.0%
United Kingdom 3.1%
Canada 2.8%

Tablet2.9%

Mobile47.0%

Desktop50.1%

Nikkei Asia is read by businesspeople from a wide range of industries, with finance at the forefront.
Despite having a relatively young readership in their late 20s and 30s, Nikkei Asia is also characterized
by a high proportion of management and C-suite readers.

Our Readers

7

Source: Google Analytics Report Jan 1st - Dec 31st, 2022, Monthly Avg. / Nikkei Asia CRM Data as of Jan 2023

GenderIndustry

11

23.5%

10

10.3%
9.1%
7.7%
7.1%

9
8
Female

7

36.5%

Male

6

63.5%

5

3
2
1

Job Title

Age

6
5

11
10

8.7%

9

23.7%
19.3%

8

12.2%

10.4%
9.0%
7.2%
5.7%
5.7%
5.4%

7

4
3

16.5%

6

20.9%

23.7%

2
1

Nikkei Asia

4

4.3%
3.7%
3.5%
3.4%
2.8%

18.0%

5
4
3
2
1

3.2%

8

Our Readers

Nikkei Asia's readership profile in Ipsos GBI APAC 2022
A considerable number of readers consist of business decision-makers and senior executives. These decision makers also happen to
be affluent individuals possessing substantial assets and a deep interest in investing.
Corporate

49.7%

88.4%

72.9%

At least fivebusiness trips
abroad per year

72.8% 98.3%
Business Decision
MakersFly business class or
above

80.5%

79.7%

67.3%

Stay at 4-star hotels
or higher

Travel budget of$5000 or higher

Annual income$100,000 or higher

73.0%
Assets of $250,000
or higher

60.7%

61.3%

73.1%

78.1%

Purchased property
for $100,000 or
more

Net invested assets of$250,000 or more

Own a watch /jewellery
worth＄5,000 or more

Investment
appetite for ESG
companies

Source: The Ipsos Global Business Inﬂuencers APAC (GBI APAC) survey 2022

＊What is the Ipsos Global Business Inﬂuencers APAC（GBI APAC）?
The Ipsos Media Brand Survey for Business Professionals is aimed at senior business professionals in Asia who are employed by companies with a workforce of 50 ormore individuals. Along with in-depth inquiries concerning media usage, such as contact frequency and devices employed, the survey also delves into topics such as
business and personal travel, personal finance, and luxury expenditure. The survey is conducted annually online using a consistent questionnaire containing identicalcontent across all countries and regions surveyed.
Countries/regions surveyed
Hong Kong

Indonesia

Malaysia

Universe
Philippines
A total of 1 million Senior-level businesspeople

Singapore

South Korea

TaiwanThailand

China

Japan

India

Australia

working for companies in Asia with 50 or more employees

Nikkei Asia

Work for a company
with more than 500
employees

C-suiteConsumerPartner Content

Partner Content

Case study 01

10

HSBC

Quality
Article-style advertising 'advertorials' are used by many

advertisers. Planning is based on in-depth discussions andthorough reporting. We deliver a deep understanding of the
product or brand to the reader by incorporating it into a highquality story that is worth reading.

Consistency
Campaigns are optimised for desktop, mobile and print, ensuringconsistent across multiple editions of the series. The story is told in an
effective way while maintaining the brand's worldview.

Nikkei Asia

consistency across media. The style and design of the text is11Partner Content
Print version of the advertorial
Case study 02

Case study 03

Asteria

TOKYU LANDCORPORATION

Nikkei Asia

Partner Content

12

Case study 03

UBE

Widespread dissemination of the growthstrategy, with a compelling message fromthe topIn May 2022, UBE revealed a fresh medium-term management plan, andin an interview. A month prior, in April 2022, UBE Industries, which had been in
operation for almost 80 years, changed its name to UBE. As a chemical firm, it is
implementing bold structural reforms such as converting its cement business into
a wholly owned subsidiary. The company hopes for better understanding of its
strategy by stakeholders at home and abroad, as well as by its own employees.
Moreover, the statement highlights UBE's aggressive investment in its Specialty

Business, which manages high-value-added product categories, and its expansionof facilities in Thailand, its primary base in Asia.

Nikkei Asia

President Masato Izumihara shared his views on the company's growth strategy

Partner Content

13

Case study 04

Federal Land

Nikkei Asia

Attracting the wealthy in Asiawith the allure of luxury real estate.
Federal Land is the Philippines' leading real estate developer, with over 50 years of experience in thedevelopment of a wide range of high-quality, innovative residential, commercial and retail space, modern officebuildings, world-class hotels, and integrated communities. The Grand Hyatt Manila Residences South Tower,
developed in partnership with Japan's ORIX, is the first luxury property in Southeast Asia to bear the Grand

Hyatt name. To showcase its appeal to the Asian market, partner content was developed for Nikkei Asia, amajor source of business news and information with a vast readership in the region. The project leader praised
the strategy, stating, "By selecting a medium that resonated with our target audience, we successfully reachedaffluent individuals across Asia."

14

Partner Content

Production & Delivery

Advertising Banners

Advertorial

Our team will work in collaboration withadvertisers when creating advertorials. A
sponsored content banner has beenAd

introduced to diversify the promotion ofadvertorials.
Main Contents

Ad

Event summaries
Ad
Nikkei Asia

Corporate branding
Product and service marketing
Public announcements

Ad

Executive interviews

Advertisement fee

Lead time¥3,000,000 〜

About 1 month*Approx. value incl. production costs and banner placement*Varies according tocontent and volume.

*Rates may vary depending on the content

Traffic drivers
Banner ads (rectangle, sponsored content slots)

15

Partner Content

Option: Partner Content boost plan

Platform

Estimated clicks

Price

Facebook/
Instagram

4,000￥500,000

Twitter

2,000￥500,000

TargetingAcquiring external media and directing traffic to partner content can expand reach andenhance engagement. Moreover, leveraging the data that each platform possesses onuser interests and demographics enables gender and interest-based targeting, further
enhancing the effectiveness of the campaign.

・Flow of advertising
SNS Platform••

Consult for moredetails.

The estimated number of clicks can vary depending on the industry and product typeand is evaluated on a case-by-case basis. For further details, please contact a sales
representative
Please note that the number of expected clicks cannot be guaranteed.
Nikkei Asia

Service Overview

Partner Content

•
•
•
•
•
•

•

Publication period

In line with the partner content publication

Rate￥500,000～

Content

Produced by Nikkei Inc.

Each platform has its own screening process. Only content that has passed thescreening process will be published.
As an operational service, creatives will be replaced according to their performance.
The date of publication is at the discretion of Nikkei.
The start of publication may be delayed due to the publication review process.
Targeting requests are discussed on a case-by-case basis.
For content involving celebrities or models, prior conditions must be presented whennegotiating appearances. For additional information, kindly consult with your sales
representative.
SNS will be operated under the Nikkei Asia Marketing & Event account.

Digital Advertising

17

Digital Advertising

Menu
1

Cross-device Ads

Recommended

2

DesktopBanner Ads

3

Mobile Ads

4

Infeed ad unit (cross device)

5

Sponsored Content Ads

Ad

Ad

Ad

Nikkei Asia

Ad

AD

Ad

Ad
AD
A
D
A
D
A
D

7

Optional Menu

Geotargeted Ads （CPM＋￥1,000）

In-article Video Ads

You can achieve efficient budget management by targeting and distributing your reach by country. For moredetails on the countries, regions, budget allocation, and distribution timeframes you want to pursue, kindly
reach out to us.

6Homepage / Trending Section Portal Takeover

5Video Ad
Video Ad

Ad

Ad

Ad

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Digital Advertising1

Cross-device Ads

Recommended

Cross-devices ads are our standard offering. Ads are delivered to all devices.

Service Name

Double rectangle-sized ads are only supported by desktop devices.
Desktop: Rectangle

Desktop: Double Rectangle

Cross-device Ads

Mobile: Rectangle

Size (pixels)

Rectangle : 300×250 (all devices)

DoubleRectangle 1

Placement

CPM (excl. tax)

Rectangle 1¥4,000

Rectangle 2¥2,800

Rectangle

Rectangle 2
DoubleRectangle 2

Guarantee

Impressions guaranteed
・The above rates exclude taxes
・The minimum spend is ￥500,000
・Insertion orders accepted up to 2 weeks

Specifications
Format/Size

GIF, JPEG, PNG; Under 150KB

ALT Text

N/A

Animation

Accepted

Simultaneous ads

Up to 4 per company (incl. replacements)

Loop

Stops within 35 seconds

Ad replacement

Up to 4（incl. simultaneous, business days only)

before delivery
・Lead time for delivery is 5 business days
・Inventory is subject to change・All rates and specs are as of March 2023

Nikkei Asia

Double Rectangle : 300×600 (Desktop only)

Rectangle 1

19Digital Advertising

2

Desktop Banner Ads

Ads are delivered by targeting desktop devices only.

Size (pixels)

Service Name

Both regular and double rectangle sizes are supported.

DeviceRectangle : 300×250
Desktop Banner Ads
Rectangle

Double rectangle

DoubleRectangle 1

Placement

CPM (excl. tax)

Rectangle 1¥4,500

Rectangle 2¥3,000

Double Rectangle 1¥5,400

Double Rectangle 2¥3,600

Guarantee

Impressions
guaranteed

・The above rates exclude taxes
・The minimum spend is ￥500,000
・Insertion orders accepted up to 2 weeks before delivery
・Lead time for delivery is 5 business days
・Inventory is subject to change・All rates and specs are as of March 2023

Rectangle 2
DoubleRectangle 2

Specifications
Format/Size

GIF, JPEG, PNG: Under
150KB

ALT Text

N/A

Animation

Accepted

Simultaneous Ads

Up to 4 per company (incl. replacements)

Loop

Stops within 35 seconds

Ad replacement

Up to 4（incl. simultaneous, business days only)

Nikkei Asia

Rectangle 1

PC
Double Rectangle : 300×600

20Digital Advertising3

Mobile Ads

Mobile ads are targeted to mobile devices.
Only regular-sized banners are supported.

Service Name

Size (pixels)

DeviceMobile Ads

300×250

MobilePlacement

CPM (excl. tax)

Guarantee

Rectangle 1¥4,200

Rectangle 2¥3,000・All rates exclude taxes
・The minimum spend is ¥500,000
・Insertion orders are accepted up to 2 weeks before delivery
・Lead time for delivery is 5 business days
Rectangle

・Inventory is subject to change・All rates and specs are as of March 2023

Specifications
Format/Size

GIF, JPEG :Under 150KB

ALT text

N/A

Animation

Accepted

Simultaneous Ads

Up to 4 per company (incl. replacements)

Loop

Stops within 35 seconds

Ad replacement

Up to 4（incl. simultaneous, business days only)

Nikkei Asia

Impressions
guaranteed

21

Digital Advertising

4

Infeed ad unit (cross-device)
Service nameInfeed ad units, consisting of a combination of images and text, areSize ( pixels)

Device1200✕800px

Desktop/Mobile

delivered in the "YOU MIGHT ALSO LIKE" box below the article.

Infeed ad unit
Desktop

MobileText

75 characters max.
(including advertiser's name, symbols and spaces)

CPM（Excl. Tax）

Guarantee

Desktop/ Mobile¥6,000

Impressions
guaranteed・All rates exclude taxes
・The minimum spend is ¥500,000
・Insertion orders are accepted up to 2 weeks before delivery

AD・Lead time for delivery is 5 business days
・Inventory is subject to change・All rates and specs are as of March 2023

Specifications
AD
AD

Format/Size

GIF, JPEG ;Under 150KB

ALT text

N/A

Animation

N/A

Simultaneous Ads

Up to 4 per company (incl. replacements)

Loop

N/A

Ad replacement

Up to 4（incl. simultaneous, business days only)AD

Nikkei Asia。

AD

Placement

22

Digital Advertising

5

Sponsored content
Service Name

Size（pixels）

DeviceSponsored content (PC)620✕350

PC

Placement

Text (advertiser name required）

DeviceSponsored content(PC/SP)

75 characters max.
(including advertiser's name,symbols and spaces)

PC/SP

Placement

CPM (excl. tax)

Guarantee

PC/SP¥1,000

Impressions
guaranteed

Ads are delivered in an in-feed format combining images and text.
*For mobile, only text is displayed.

Desktop

Mobile1

ダブル
レクタングル・All rates exclude taxes
・The minimum spend is ¥500,000
・Insertion orders are accepted up to 2 weeks before delivery
・Lead time for delivery is 5 business days
・Inventory is subject to change
第

2

ダブル

・All rates and specs are as of March 2023
・Only one text element can be used in the image, such as the title of the project or main copy.

レクタングル・Alterations may be requested if visibility is poor.

Specifications
Format/size

GIF, JPEG: Under 150KB

ALT Text

N/A

Animation

N/A

Simultaneous Ads

Up to 4 per company (incl. replacements)

Loop

N/A

Ad replacement

Up to 4 (incl. simultaneous, business days only)

Up to 4 per company (incl. replacements)

Nikkei Asia

第23

Digital Advertising6

Homepage / Trending Section Portal Takeover

One week takeover of both homepage and Trending section portals on Nikkei Asia.
Several banners deliver a huge impact to the audience.

MobileUnit Name

Homepage / Trending Section
Portal TakeoverPC

AD

Size (pixels)

Rectangle：300×250

DoubleRectangle：300×600 (Desktop Only)

AD

PeriodPrice

One Week

600,000 JPY

Rectangle 2

AD

Guarantee

AD

Period Guaranteed

AD・All rates exclude taxes
・The minimum spend is ¥500,000

Specifications

・Insertion orders are accepted up to 2 weeks before delivery

Format/size
Animation
Loop

GIF, JPEG: Under 150KB

ALT Text

N/ A

Accepted

Simultaneous Ads

Up to 4 per company (incl. replacements)

Stop within 35 Sec.

Ad replacement

Up to 4 (incl. simultaneous, business days only)

Up to 4 per company (incl. replacements)

・Lead time for delivery is 5 business days
・Inventory is subject to change・All rates and specs are as of August 2023

Nikkei Asia

Super Banner：728×90 (Desktop Only)

24

Digital Advertising

7

In-article Video Ads

A cost-effective, user-friendly video advertising option.
Placed within an article, it allows for high visibility, effective forbranding and corporate advertising.
Two pricing models are available: impressions guaranteed andService Name

Size (pixels)

DeviceIn-article Video Ads

640×360 〜 1920×1080

All Devices

Guarantee

CPM (excl. tax)

Placement

Impressions
guaranteed¥5,000Completions
guaranteed¥30 / single completed viewcompletions guaranteed.
Desktop

Mobile・Two pricing models for in-article ads: impressions guaranteed and completions guaranteed

Video Ad

・Video ads are placed between articles
Video Ad

・Ad disappears upon video completion leaving the regular article view
・Video automatically stops when less than 50% of the ad is shown and resumes once 50% or more becomes visible
・TV commercials and other video material can be easily distributed

・If the number of completions does not reach the target, the fee shall be calculated based on actual completions
・Frequency control is implemented for advertising effectiveness and user protection
・Videos are muted by default. Users can unmute by tapping on the ads and switching to full-screen mode・All rates and specs are as of March 2023

Specifications
Format/Size
Codec
Submission deadline

MOV / MPEG4 / AVI : Under 200MB

Video run time

Under 30s (Please enquire for longer times)

Aspect Ratio

Almost all formats supported (excl. ProRes4444, HDV 720p60, Go2 Meeting3&4 , ER AAC LD, RECODE)
Pre-test: 10 business days before planned publication

Final submission: 5 business days before planned publication

16:9 (4:3 not supported)

Nikkei Asia

Article page25

Newsletter Advertising（#Tech Asia）#techAsia is a weekly newsletter published on Thursdays. As the global power structure changes, we bring a global perspective to our readers who focus on the
key players in the Asian technology sector, bringing you the stories and trends that are colouring the booming tech scene in Asia.

Subscribers

Open Rate

Approx.
30,000+ people.

Approx.
30％

Sponsor Logo

Ad Placement

DeviceSponsor Logo
2 Rectangle spaces：300×250

All Devices

Guarantee

Price

No. Emails

Time period
guarantee¥300,000/week

Approx. 30,000
emails/week

Product Name

Ad

Ad

Newsletter Ad

Format/Size

GIF、JPEG：Under 150KB

ALTText

N/A

Animation

AcceptedLoop

To stop within 35s

・This information is current as of March 2023
・Applicable taxes are not included in the advertising fee
・The number of subscribers and the no. delivered messages can vary depending on the time of delivery.
・Applications / manuscripts (images and linked URLs) must be submitted at least 10 working days before distribution
・A report on the number of deliveries, opens and clicks shall be delivered 7 working days after distribution.
・The week of distribution may be adjusted depending on the content of the Newsletter.

26

Digital Advertising

Banner Advertising Case Study
IE University

Waseda Business school

HSBC

City University of Hong Kong

SMBC シンガポールオープン

Nikkei Asia

The Japan Foundation

Print Advertising

28

Print Advertising

Advertising Fees

It is a weekly print edition with a selection of timely topics. It is subscribed to by executives, particularly in the Asian region.
Estimated readership of the Nikkei Asia print
edition among senior businesspeople in APAC

150,940

Fee for 1 time

Fee for 2-6 times

Fee for 7-11 times

Fee for 12+ times(excl. tax)

(excl. tax)

(excl. tax)

(excl. tax)

¥1,800,000¥1,620,000¥1,440,000¥1,260,000¥3,000,000¥2,700,000¥2,400,000¥2,100,000

Double-page, 2 Pages¥2,700,000¥2,430,000¥2,160,000¥1,890,000

INDEX

Opposite Column,
1 Page¥1,400,000¥1,260,000¥1,120,000¥980,000

INDEX

Ahead of 1st Special
Feature, 1 Page

¥1,320,000¥1,188,000¥1,056,000¥924,000

Inside Page, 1 Page

¥1,250,000¥1,125,000¥1,000,000¥875,000

3rd Cover¥1,500,000¥1,350,000¥1,200,000¥1,050,000¥2,800,000¥2,520,000¥2,240,000¥1,960,000

Placement / Position

Size (w×h)

4th Cover

204mm×268mm
210mm×274mm（Outside Back Cover）(incl. bleed)

2nd Cover
Double-page, 2 Pages（Inside Front Cover, DPS）

Source :GBI 2022 APAC

(incl. bleed)

204mm×268mm
210mm×274mm(incl. bleed)（Inside Back Cover）

3rd Cover
Double-page, 2 Pages（Inside Back Cover, DPS）

408mm×268mm
414mm×274mm(incl. bleed)・Insertion orders accepted until 3 weeks before publishing・Please inquire about inventory

・Submit manuscripts no later than 2 weeks before publishing・For more information, refer to the submission rules

・The above rates are as of March 2023

Nikkei Asia

408mm×268mm
414mm×274mm

29

A collaboration between Nikkei Asia and Time Out Tokyo, UNLOCK THE REALJAPAN is a periodically published English-language medium, highlighting
seasonal themes, people, and showcases the charm of Japan to both domestic
and international audiences.

The inaugural issue of "UNLOCK THE REAL JAPAN" was released in March 2020 inprint, distributed both domestically and internationally. In December 2020, a digital
edition was launched, available only domestically. In 2021, two issues were publishedin March and July, respectively. In 2022, the March issue centred on the 'Osaka Expo',

a range of topics to align with current trends.
Advertorial and other advertising space is available in both print and digital editions,please contact us for details.

Date of Issue

Theme

No.1 : 20 Mar 2020

Visit Japan

No.2 : 14 Dec 2020

City of International FinanceNo.3 : 29 Mar 2021

Carbon-neutral

No.4 : 19 Jul 2021

Tokyo Olympics and Paralympics

No.5 : 21 Mar 2022

Osaka Expo

Unlock Website

https://ps.nikkei.com/unlock/Nikkei Asia

timed with the closing of the Dubai Expo in March. Future issues will be published on

30

Secondary Use Options
After publication, content can be used for websites and other online media, as well

Optional Menu①
Secondary use of digital advertorials

as for offline content such as flyers and brochures.
(Secondary use period expected to be six months)

Nikkei Asia Microsite

Media operated/published by the advertiser

Rate (Net)

Owned Site

¥300,000～

Offline(booklets, brochures, etc.)¥420,000～

Stored on yourwebsiteOptional Menu②

page spread advertorial in the print edition, and an offprint can be produced.

Secondary use of print advertorials

Can be used as handouts at events and briefings.
(Lead time is expected to be approximately two weeks after placing an order).

Offprint
front and back covers

Print edition advertorial
double page spread

Offprint copies

Rate (Net)1000～

Please contact your sales
representative.

・Secondary use fees are linked to the production costs and intended use of the content. A sales representative will provide an estimate for each individual project.
・Additional costs for secondary use may be incurred separately depending on the wishes of the rights holders (performers, cameramen, etc.) of the content production.
・ If additional work is required for secondary use, the additional costs will be invoiced.
・If you plan for secondary use of the content, please contact us promptly after deciding to proceed with the advertorial.
・ For digital advertorials, we will deliver the "text, photos, videos, illustrations and diagrams" used, without the header or footer.

Nikkei Asia

After publication, additional front and back covers can be created for a two-Advertising Terms and Conditions

Advertising Terms and Conditions（ Precautions and disclaimers)

32

・ New advertisers are subject to our mandatory vetting process. You may be asked to provide the necessary documentation.
・The minimum publication period is five consecutive days.
・For advertising products with a guaranteed number of impressions, delivery is not guaranteed on a daily basis nor is there a guarantee that distribution
will be even on a per day/per hour basis throughout the publication period.
・In the unlikely event of a problem with an advertisement, a response will be made within the next working day. The company will be exempt fromliability for any errors in publication during this period.
・Sharing of screenshots for confirmation of publication shall be at our discretion.
・Customer satisfaction and salient items for advertisers are the standard number of deliveries and clicks and CTR, unless otherwise stated on the sales

・Depending on the user's browser settings or similar, ads may not be delivered, may not be displayed correctly, or may not direct the user to a link evenif clicked.
・Advertisements may be suspended due to force majeure, such as natural disasters, or power outages or communication line accidents.
・The location of adverts may change as a result of changes to news content and site structure to improve usability.
・Depending on the browser display size, mobile ads may be displayed on PC. Similarly, PC ads may be displayed on mobile.

Nikkei Asia

sheet. Published drafts may be the subject of research for the improvement of the service.

Advertising Terms and Conditions (Precautions and disclaimers)

33

・In the case of third-party advertising distribution, please make sure to inform us of the name of the service in advance. We will then respond to you as

to whether it can be used. The number of impressions is based on the count on the ad server.
・If you wish to install tracking tags, please contact us with the services you wish to use, advertising service you wish to measure and the purpose ofmeasurement, to inquire whether this is possible. If you wish to track with multiple solutions, please submit them in one combined file.
・If you wish to run retargeting ads to users who have clicked on or been served within Nikkei Asia, both the advertiser and the Nikkei must include an
opt-out statement for such ads on their sites.

・In the case of creative changes, each creative is counted towards the manuscript replacement fee. In addition, creatives with product images, etc. fed
from the advertiser's page cannot be reviewed as it is physically impossible to do so.

・ For ad confirmation, please ensure that all materials align with our content specifications and send any third-party distribution tag(s) when submitting.
・It is not possible to change the content or script of the ad in the distribution tag after it has been submitted. Please submit a new delivery tag with thechanges. We will replace it once we have confirmed that it works.
・The tag format must be SSL (https) formatted. (https://xxxx.com/xxxx or //xxxx.com.xxxx)
・ When specifying z-index in CSS, the value should be less than 10000.
・When using third party distributors, we ask for your cooperation in sharing distribution reports to gather statistical data for future productimprovements.

・Please contact us in advance when using ad verification tools. Please note that in some cases ads may not be displayed due to brand safety measuresand you may be asked to set up an alternative banner for display.

Nikkei Asia

・If the content is produced by importing external files or incorporating external components, it may not work correctly.

Advertising Terms and Conditions (Content Specifications)34

・As a rule, if the background of the creative is white, an outer border should be added. If the boundary between the creative and the site content isunclear, you may be asked to make adjustments.
・Changes may be requested for creatives with short flashes of primary, fluorescent or bright colours, or for creatives with extreme motion.
・We may ask you to make corrections if we believe that the design of the ad is too similar to the design of the site (title, navigation, link buttons, etc.)
or is otherwise misleading to the user.
・ The content of the advertisement must conform to Nikkei's advertising standards and the advertiser's company name must be clearly stated in the

final version of the creative.
・Please note that advertisers are responsible for any problems with the content of their advertisements or linked websites.

・ The link should be published at least two working days before the distribution date. Please contact your sales representative beforehand, as the startof publication may be delayed until the content of the site can be verified.

Nikkei Asia

・The URL of the link should not exceed 220 bytes, including the tracking tag.

35

Advertising Terms and Conditions (Content Specifications)

Service

Size

Format/Size

Animation

Loop

ALT Text

Rectangle

300×250

GIF/JPEG/PNG
Under 150kb

Accepted

Stops within 35
seconds

N/A

Double Rectangle

300×600

GIF/JPEG/PNG
Under 150kb

Accepted

Stops within 35
seconds

N/A

Service

Format/Size

Animation

ALT Text

Image

JPEG/PNG
Under 150kb

N/A

N/A

Text

Up to 75 characters (including advertiser name, special characters and spaces)

Image

JPEG/PNG
Under 150kb

In-Feed Ad Unit

Sponsored content
Text

N/A

Notes

Nikkei Asia

Content

N/A

Up to 75 characters (including advertiser name)Service

Size

Format/Size

In-read video

640×360 〜
1920×1080

mov / mpeg4 / avi /Under 200MB

AspectRatio

Run time

16:9

Under 30
seconds

Notes

Codec

Notes

Almost any

Excluding: ProRes4444,
HDV 720p60, Go2
Meeting3&4 , ER AAC
LD, RECODE

36

For advertising-related enquiries, please use the following contact details

Nikkei Inc.
Sales & Marketing Team, Global Events Unit
global.inquiry@nex.nikkei.co.jp

asia.nikkei.com

Copyright © Nikkei Inc. All rights reserved.