How can One Young World’s global community of changemakers be meaningfully
celebrated on International Youth Day?

The Challenge

International Youth Day is an annual calendar event (August 12) that seeks to highlightyoung people. As an organisation highlighting the work of young people 365 days a year,
how can we make International Youth Day stand out?
Young people who are interested in change deserve more than a superficial gratitude,especially those who are creating such a positive impact for the planet, like One Young
World Ambassadors do.
The positive impact generated by One Young World Ambassadors is second to none. We
want to be positioned as THE global community of young leaders working towards building abetter, more sustainable world with more responsible, more effective leadership.
However- we are not a ‘youth’ organisation. We are a network of global youngchangemakers who are working to create a better, more sustainable future by deliveringresults on the SDGs in their communities and on an international level.
We would like to find a way to meaningfully celebrate the impact of One Young World
Ambassadors without celebrating young people for the sake of it.
Can you create a high energy film fit for Instagram that meaningfully spotlights the work ofOne Young World Ambassadors and creates awareness for our brand?

Insight●We believe this new generation is the most informed, most educated, mostconnected generation in human history. One Young World identifies, promotes andconnects the world’s most impactful young leaders to create a better world, with more
responsible, more effective leadership.

●●Instagram is one of our two key channels - the other being Tik Tok - that we use topublish films. We would like this film to be fit for instagram (IGTV dimensions).
We sometimes use the phrase “If not you, who? If not now, when?”Target Audience

The content should resonate with our Instagram audience which comprises 115k followers,
with the majority of followers being aged 18-34 and female (66%). Top locations include
Bogota, London, Lagos and New York.
This includes our Ambassador community and aspiring young leaders (aged 18-30). Second
to this, existing partners and potential partners (corporate and government) - to highlight theincredible work of the world’s global forum for young leaders.
Strategy

We need to create a film that will showcase that will be meaningful and engaging. Imagine
you need to capture someone viewing their instagram feed. What would make you stop andnotice an organization with such a meaningful vision and mission.

Key Message
Young people are not the leaders of tomorrow. They’re the leaders of today.

Support to the Brief

Information on UN’s International Youth Day can be found here:
https://www.un.org/en/observances/youth-day

While not a mainstream event, the day is celebrated by the youth organisation sector andamongst many NGOs. We would like to make our content stretch beyond this and into
political spheres, corporate spheres and academia.
The #YouthDay hashtag on Instagram has 144k posts, and our video posted last year has 2kviews.
Some examples of previous videos can be found here::
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OYW 2019 Highlights FilmOYW 2018 Highlights Film
10 years of action
Ambassadors in Action 2018
COVID-19 Young Leaders Fund Highlights
And much more on OYW’s Vimeo and YouTube●The annual One Young World Summit convenes the brightest young talent fromevery country and sector, working to accelerate social impact. Delegates from 190+
countries are counselled by influential political, business and humanitarian leaders
such as Justin Trudeau, Paul Polman and Meghan Markle, amongst many otherglobal figures. The One Young World Summit 2021 will take place in Munich,Germany from 22 - 25 July 2021.
At the end of the Summit, Delegates become One Young World Ambassadors. They
return to their communities and organisations with the means and motivation to makea difference, accessing the global network of 12,000+ young leaders to accelerate
existing initiatives or establish new ventures. Between Summits, the One Young
World Community participates in an ongoing programme of opportunities including
caucuses, funding, peer-to-peer mentoring, media exposure, and speaking
engagements.30.4 million people have been positively impacted by the work of One
Young World Ambassadors since 2010. 4.4 million in 2020 alone.
For every US $1 invested, One Young World Ambassadors deliver US $15 of socialvalue.
The outstanding impact and leadership qualities of our community is what makes ourglobal network both unique and desirable.
Our purpose is to identify, connect and promote the world’s most exceptional youngleaders.

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The One Young World platform has been and will continue to be the springboard forthousands of changemakers ready to make a positive impact in every sector andevery country in the world.
We exist to champion quality leadership and tangible action.

Personality

OYW is action-oriented, respectable, energetic, and collaborative. We believe in inviting everyone
to the table and working together on a shared vision. As a young team, we test and try out newthings all the time. We are adaptable, resourceful and aren’t afraid to experiment, but we also
want to be recognised as a legitimate player in the eyes of the world’s largest businesses andgovernments.

Brand Guidelines
Brand Colours
Logo
Animated Logo
Specific Campaign Deliverables
Final film (maximum of 60 seconds)
All subtitles must be in English.
A three-part written submission (500 words)● Short summary of the film’s content (150 words)● A plan for social distribution (200 words)● Cultural/context information - Include any cultural terms, references, or context
which you feel need explanation. (150 words)