Identity
Protection
Problem Overview
Let’s start with a critical insight. Over the past year, account takeover attempts increased by 79%,
and 4% of account signups were attempts to create duplicate accounts. The global pandemic
shifted a wave of consumers to transact more digitally than ever before, and this shift has
significantly increased the surface area for fraud and abuse. Fraudsters have quickly exploited
this trend, harvesting data and using more sophisticated tactics to exploit consumer credentials
and stored values within customer accounts. They’ve also used this to exploit referral programs
and free trial offerings. Businesses need to address fraud and security risks by leveraging
appropriate identity signals to tailor the customer experience when an interaction is initiated.

Forter’s Platform
Forter is the Trust Platform for digital commerce. As a platform, Forter assesses every interaction
across the digital commerce journey to instantly answer, ‘Can I trust this identity?’ Answering
this question accurately is powerful — it can increase conversions, block bad actors, support
seamless scale and grow customer lifetime value. From sign-up to login to check-out to returns,
Forter’s platform unlocks trust for every interaction with your brand so fraudsters and abusers
are always stopped in their tracks, and legitimate customers always get the experience
they deserve.

1© Forter, Inc. All rights ReservedForter Identity Protection
Forter Identity Protection is designed to stop account takeovers and block the creation of fakeand duplicate accounts to protect the integrity of your customer base and drive customer loyalty.
It strikes an important balance — keeping your customer accounts and loyalty programs securewithout adding excess friction for your trusted customers. This approach is imperative becausewith increased friction, merchants also run the risk of an increase in cart abandonment or dropoff in digital interactions since consumer expectations for completely secure yet seamlessexperiences rises year over year.
This solution taps into the power of our Identity Graph, Network Effects, and Decision Engine toaddress two key use cases – Fake Account Prevention and Account Takeover Protection.

Fake AccountPrevention

Account TakeoverProtection

Prevent the creation of fake or
duplicate accounts which are thenused to perpetuate fraud such ascard testing, fraudulent earningof incentives, account reselling,money muling, and more. Forter
Identity Protection delivers a realtime decision for whether or not
to trust an identity at sign-up,
allowing legitimate customers tohave a seamless experience while
protecting the integrity of yourcustomer base from bad actors.

Fraudsters and hackers know
precisely how to exfiltrate value anddollars from a victim’s account. Forter
Identity Protection detects accounttakeover attempts in real-time, at
sign-in, at and other critical pointsthat occur before a transaction isever initiated – including accountprofile modifications, loyalty point
withdrawals, and point or moneytransfers. Legitimate customers areallowed to sign into their accounts
seamlessly, fraudsters are instantly
blocked, and you can reduce yourreliance on MFA to cases only
when it is absolutely necessary toverify identity.

2© Forter,© Forter,Inc. 2021
Inc. All rights ReservedDifferentiation
We deliver superior results through our:Identity Graph: Know who to trust
Forter knows who’s behind each interaction — drawing on our first party Identity
Graph of 1.2B+ online identities. Identities that are new to you are known to us,
so you can block more fraudsters and approve more legitimate accounts fromgood customers.
Network Effects: Fight fraud together
Instead of fighting fraud on your own, you can fight fraud as a consortium with theworld’s leading brands. In the past 12 months, over 200,000 businesses trusted
Forter to process $350 billion in gross merchandise value. When you partner withForter, you instantly become part of this network.
Forter Decision Engine: Assess trust instantlyWe apply the speed of AI to make decisions, the sophistication of machine learning todetect patterns across vast datasets, and the savvy of fraud experts to continuously
update our models. Scale seamlessly to meet any burst in demand, accommodate
growth without additional resources, and implement omni-channel experiences like
BOPIS, BORIS, mobile checkout, and more.
Expert Guidance: Work as a Team
Forter dedicates a Customer Success Manager and a Fraud Analyst to yourorganization; they work with you to understand your objectives and tolerances, tune
your implementation and ensure exceptional outcomes. For these reasons, Forter’s
enterprise customer churn rate is <1%.

3

© Forter,© Forter,Inc. 2021
Inc. All rights Reserved

“(Working with Forter) has just made us more
efficient so we can focus on bigger security
problems. For a first time buyer, I don’t haveto build a reputation database…I have now
transferred the risk (to Forter), and that helps me
sleep a little better at night”

Joe McManus
Chief Information Security Officer, Drizly

When you become a Forter customer, you join our network — fighting fraud and delightingcustomers as a consortium with leaders from all industries. You benefit from automation, freeing
you to focus on business drivers. And you login to a single portal that puts every critical insightand decision data point at your fingertips, so you’re in complete control. Forter elevates fraud
prevention to a strategic business driver, and ensures you deliver superior results foryour organization.
It’s time to take a more holistic approach to managing your customer accounts. Forter’s
comprehensive platform helps you protect your customer data while without excess friction, so
you can increase security while delivering a seamless customer experience.

To learn more, visit Forter.com

4© Forter,© Forter,Inc. 2021
Inc. All rights Reserved