March 31, 2022

Notice of Suspension of Publication
Wincubic.com, Inc.’s Approach to Global Warming

Wincubic.com, Inc. has decided to suspend publishing Aloha Street Magazine,
which originally launched in 1981. From now on, we will concentrate on
continuing to provide internet services and social networking services for theJapanese tourists and Japanese residents living in Hawaii. This momentous
pivot is one small way that we can contribute to the Sustainable Development
Goals (SDGs).
As the company name suggests, Wincubic.com, Inc. was founded in April of1999 as a medium for providing services and disseminating information via theinternet. However, at that time, there were still few people using the internet. Iwas using other things to gather information on Hawaii. Wincubic.com, Inc. wasfounded too early, but I was convinced that it would be the age of the Internet,
so I absorbed the magazine published by my brother’s company at that timeand rebranded Wincubic.com, Inc. as a media mix company publishing amagazine and website.
Two years ago, overseas travel was blocked due to the global spread of theCoronavirus. Production of the magazine was also suspended. During this time,I heard a loud voice about “global warming problems.” Many countries wereworking to reduce or eliminate carbon dioxide emissions by taking every

615 Piikoi Street, Suite 2000, Honolulu, HI 96814
Phone 808-593-9463 Fax 808-921-9041 info@wincubic.com http://www.wincubic.com

possible measure. I started to think about our impact and realized many raw
materials and energy are used for papermaking. In other words, publishing apaper magazine was deteriorating the global environment. I came to theconclusion that the publication should be suspended as I did not want todeteriorate the environment any further.
For reference, I calculated the amount of carbon dioxide emissions frompublishing the magazine. Aloha Street Magazine was published six times a year,approximately 500,000 copies annually. I found that 746 tons of carbon dioxide
was emitted to make that much paper (Nihon Paper Group). In addition to thepapermaking process, carbon dioxide is emitted from the printing process,bookbinding process, and even in the transportation of products. On the otherhand, information transmission on the web or SNS is completed by a computer.
The amount of carbon dioxide emitted from computers used by Aloha Street is
5.2 kg per year.
In comparison to print, the internet has much less impact on the environment.
In addition to this benefit, you can also get more timely information on the web
and SNS. The Internet continues to improve every day and now free Wi-Fi canbe accessed not only in hotels, but also in many places in Waikiki. As of May 17,
2021, the smartphone penetration rate in Japan is nearly 100% for people intheir 30s, 96% for people in their 40s, 90% for people in their 50s, and even75% for people in their 60s (Intage Inc.). As the number of smartphone users
increase and Wi-Fi coverage improves, the usage rate of smartphones inHawaii will be even higher. Paper information magazines are popular in Hawaii,
but there is no doubt they will eventually switch to the web from the viewpoint ofconvenience,

speedofinformationacquisition,

hygiene,as

615 Piikoi Street, Suite 2000, Honolulu, HI 96814
Phone 808-593-9463 Fax 808-921-9041 info@wincubic.com http://www.wincubic.com

wellasenvironmental contribution.
Wincubic.com, Inc. takes a stand to do our part in reducing our carbon footprint,starting with suspending publishing the magazine. I know it’s only small, but wewill do what we can to protect the environment. I don't think Hawaii will remaina “paradise” unless we make more conscientious efforts to curb global warming.
I want to introduce companies in Hawaii that not only control carbon dioxide
emissions, but make sincere efforts to stop global warming. I will work
enthusiastically to publish content that is useful to everyone-Japanese tourists
and Japanese people locally- while preserving the environment for the future.
Although we have suspended publishing the magazine, Wincubic.com, Inc.
continues to be the bridge between Hawaii and Japan through the Aloha StreetWebsite. Thank you for your continuous support!
Sincerely,
Ryushi Wada
President & CEO
wada@wincubic.com

Works Cited:
Nihon Paper Group. Nihonpapergroup.com, Accessed 12 March 2022
Intage Inc. “Intage Multi Device Survey.” Intage.co.jp, Accessed 12 March 2022

615 Piikoi Street, Suite 2000, Honolulu, HI 96814
Phone 808-593-9463 Fax 808-921-9041 info@wincubic.com http://www.wincubic.com