JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel
CSR Report 2022
April 2022 to March 2023

JTB Global Marketing & Travel Inc.

Corporate Data
As of March 31,2023

Corporate NameJTB Global Marketing & Travel Inc.

Head Office

4,5,6F, Tokyo Front Terrace, 2-3-14 Higashi-Shinagawa,Shinagawa-ku,
Tokyo, Japan 140-8604

Date of Foundation

October 12, 2004

Capital

100 million yen

Annual Sales

60.2 billion yen in 2019

Shareholder

JTB Corp. 100%

Board Members

Shinya "Billy"Kurosawa
Taikei Kawaguchi
Kazuya Moriwaki
Tsuneo “Tony” Ishida
Yasuhisa Fukuda
Daisuke Fujii
Hitoshi Osawa

Contact

Tel: +81-3-5796-5400
Fax:+81-3-5495-0688

President & CEO
Managing Executive Officer, Member of the Board
Executive Officer, Member of the Board
Director
Director
Director
AuditorJapan’s Leading DMC since 1912
JTB Corp. was founded in 1912 to promote and facilitate travelers from overseas. Almost a century later,
JTBGMT was spun off to continue in the spirit of know-how and hospitality gained over the past hundred years.

Our Mission
We aspire to introduce the allure of Japan to the world by creating a multitude of valuable and meaningfulexperiences.
While doing business, we also strive to support global communication and the realization of a peaceful, ecofriendly society.

Our Promise to You
We will use our professional knowledge and skills to provide memorable experiences that exceed yourexpectations. In order to keep our promise, we will follow these basic guidelines:◆Maintain a professional appearance and attitude.
◆Utilize creativity and speed to make the wishes of our customers and clients a reality.
◆Adhere to deadlines and fulfill obligations.
◆Comply with all laws and regulations.
◆Promote Japan to international markets by using our knowledge of foreign cultures and customs
which has been cultivated over JTB’s 100-year history.
◆Respect each other and encourage an open work environment.
◆Contribute in the sustainable development of the local community and the conservation of the naturalenvironment

JTB Global Marketing & Travel Inc.

CSR
1. Environmental Protection
Environmental Declaration
JTB Global Marketing & Travel Inc. aims for a sustainable recycling society by adopting care
towards the precious natural environment and taking maximum consideration towards protection of
the global environment as its basic principles for the sincere promotion of tourism-related corporate
activities.

Environmental Principles and Standards
1,JTB Global Marketing & Travel Inc. will promote ecotourism. By providing high-quality products
and services with attention towards the natural environment and history and culture, we will
provide our customers with an opportunity to get in touch with attractive local resources as well as
contribute to the vitalization of the local economy and the protection of resources.
2,JTB Global Marketing & Travel Inc. will do its best to cut down and recycle resources as much as
possible upon executing its business, beginning with the reduction of the usage and disposal ofbrochures.
3,JTB Global Marketing & Travel Inc. will contribute to the enhancement of environmental
consciousness amongst society by executing environmental protection activities.

2. CSR / Environmental Activities
Contributing to JATA Environmental Fund’s Employee Fund-raising
We contribute to the employee fund-raising of the JATA Environmental Fund, which the Japan Associati
on of Travel Agents (JATA) established with the aim of protecting and conserving natural and cultural heritage sites. JTBGMT had postponed “GMT Marché”(an in-house flea market) past few years due to CO
VID-19, but held it in January 2022 and which all proceeds(JPY11,470-) were donated to the JATA Environmental Fund.

Emergency donation for Ukrainian refugees
The JTB Global Marketing & Travel Inc. conducted an emergency relief fundraising campaign
in order to provide as much humanitarian aid as possible to the Ukrainian people who have been forced
to flee their homes due to the Russian invasion of Ukraine that began on February 24, 2022.
In 2022, 500,000 yen was collected and donated to UNHCR.

“Tokyo Bay clean-up Operation” participation
The JTB Global Marketing & Travel Inc. Labor Union has been recruited “Tokyo Bay Clean-up Operation”
organized by the Minato City Sports Culture and Health Foundation to clean up Odaiba Seaside Park wit
h the aim of preserving the global environment and making the sea a place where people can swim.

JTB Brighter Earth Project：Eco-friendly-Cooking ClassThe JTB Brighter Earth Project is an annual CSR activity of the JTB Group that brings together JTB
Group employees, business partners and local residents to create a vibrant future. JTB Global Marketing
and Travel, Inc., corroborated with Tokyo Gas Communications and Tokyo Gas Network and held Ecofriendly-cooking class in Feb 2023. First, participants learned about environmentally friendly andsustainable ways to contribute to the SDGs through a series of everyday activities such as “shopping,”“cooking,” “eating,” and “cleaning up”. Then, after observing a demonstration of menu cooking,participants were divided into four cooking tables and cooked together while challenging themselves toconserve gas and water usage. At the end of the cooking session, participants tasted the food while
listening to the presentation of the gas and water consumption measurements of each table.
Total 18 JTBGMT employees and their families attended this event.

Eco-friendly-Cooking Class

GMT Marché

3

JTB Global Marketing & Travel Inc.

3. Promoting Diversity and Life-Work Balance

Selected “New Diversity Management Selection
100 in FY2020”
March 2021～
JTB Global Marketing & Travel Inc. has been selected the “New Diversity
Management Selection 100 in FY2020” by The Ministry of Economy, Tradeand Industry as one of empowering diverse human resources to thegreatest extent possible and leading such efforts to achievement ofbusiness management.
JTBGMT continuously makes effort for Diversity encouragement.

Obtained “Safe Travels Stamp by WTTC”
February 2021
The Safe Travels Stamp was created for travelers to recognize
destinations and businesses around the world which have adopted the
Safe Travels health and hygiene global standardized protocols. JTB Global
Marketing & Travel Inc. achieved safe travel protocols which are set by
WTTC and obtained the stamp.

Selected the 2022 Certified Health & Productivity
Management Outstanding Organizations
Recognition Program
March 2022
This recognition program is designed to highlight outstanding enterprises
engaging in efforts to advance health and productivity management andthereby aims to develop an environment in which such enterprises areable to gain enhanced social recognition, e.g., from employees,
employment seekers, related enterprises and financial institutions, asorganizations engaging in strategic health and productivity management
program efforts for maintaining their employees’ and other workers’
health from a management perspective.

4

JTB Global Marketing & Travel Inc.

3. Promoting Diversity and Life-Work Balance

Received “Kurumin” Logomark certification foractions based on Act on Advancement of Measures to
Support Raising Next-Generation Children (2019～)
JTB Global Marketing & Travel Inc.(JTBGMT) received the “Kurumin”
certification from the Minister of Health、Labor and Welfare as a Childcare
Support Company under the Act on Advancement of Measures to Support
Raising Next-Generation Children (as of 2 August, 2019).
In April of 2017 JTBGMT devised and submitted a two-year action plan
based on the Act on Advancement of Measures to Support Raising NextGeneration Children. The action goals set in the plan were achieved andnecessary conditions were fulfilled to receive recognition as a Childcare
Support Company by the Minister of Health, Labor and Welfare. JTBGMT willcontinuously submit an action plan for receiving and renewing thecertification.
JTBGMT will continue our efforts to support our employees to engage in both
work and child-rearing, and to set the stage for employees working undervarious circumstances to excel in their respective positions.

Certified “Eruboshi” 2 Stars Based on the Act on
Promotion of Women’s Participation andAdvancement in the Workplace (2018～)
Based on the Act on Promotion of Women’s Participation and Advancementin the Workplace, JTB Global Marketing & Travel Inc.(JTBGMT) has earned 2
Stars on the “Eruboshi” excelling corporation scale from the Minister of
Health, Labor and Welfare and renewed it annually until 2022. We willcontinue to strive to improve the work environment for women and facilitate
their advancement.

5

JTB Global Marketing & Travel Inc.

4. Towards to Sustainable Tourism
Travelife Certified Sustainability Award
for JTB Global Marketing & Travel Inc.
Sustainable Tourism‘’Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing the needsof visitors, the industry, The environment and host communities’’
JTB Global Marketing & Travel Inc. received the Travelife Certified award on Mar.22,2022. The award is arecognition for the long-term efforts and sustainability and corporate social responsibility leadership JTBGMT
has demonstrated.
JTBGMT is in compliance with more than 200 criteria relating to a tour operators’ sustainability practices in
office management, product range, international business partners and customer information. The Travelife
standard covers the ISO 26000 Corporate Social Responsibility themes, including environment, biodiversity,
human rights and labour relations; and is formally recognized as in full compliance with the UN-supported
Global Sustainable Tourism Council (GSTC) Criteria.
Travelife is the leading international sustainability certification for the travel sector. More than 40 national travelassociations are promoting the scheme to their members, including 20 European Travel associations and The
Pacific Asia Travel Association (PATA). Since 2012, more than 1,500 tour operators have been trained in CSR
and more than 500 tour operators have received a Travelife award.
As a Travelife Certified tour operator, JTBGMT will continue to pursue the realization of sustainability in tourism
and to create connections between international visitors and our destinations. We are also committed toproviding solutions for the promotion of SDGs within the Japanese tourism industry at large.
Travelife is the leading international sustainability certification for the travel sector. More than 40 national travelassociations are promoting the scheme to their members, including 20 European Travel associations and The
Pacific Asia Travel Association (PATA). Since 2012, more than 1,500 tour operators have been trained in CSR
and more than 500 tour operators have received a Travelife award.
JTBGMT will continue to pursue sustainable tourism in inbound tourism to Japan, and will serve as a bridge
between visitors from around the world and local governments, DMOs, and tourist destinations, providing
solutions to promote the SDGs in the tourism industry as a whole, and contributing to both creating empathy
and attracting visitors.

Promoting sustainable tourism with our business partners
JTB Global Marketing & Travel, Inc. deems to our business partners(hereinafter called “partners”)
who provide tourism and travel services (transportations, accommodations, contents, guides andtour attendants) as important partners in promoting sustainable tourism. While taking into
consideration the convenience, comfort, entertainment, and economy of our customers, we arealso mindful of the impact of our business on the lifestyles and cultures of the regions and local
people we visit, the natural environment and diverse species (especially endangered wild animals
and plants), and natural resources such as water and energy, and work with each partner toprovide and committed to sustainable tourism and travel services together with them. In practice,
we share our sustainable policy with partners and work to promote their understanding of it, andencourage them to ensure that the tourism and travel services they provide are part of asustainable supply chain.
In FY2022, we shared our Sustainability Policy with approx. 1,670 partners and surveyed the statusof each partner’s efforts in sustainability activities.
We shared the results of survey internally, and if the partners provide any sustainable travel and/or
tourism services, we will willingly select, recommend, and offer them to our customers.
We will continue to reach out to many business partners to expand and strengthen our sustainablesupply chain, and we will work together with them to promote sustainable tourism.

JTB Global Marketing & Travel Inc.

4. Towards to Sustainable Tourism
JTB Global Marketing & Travel Sustainability Policy Adopted
For the purpose of further promoting sustainability actions, in April 2020 JTBGMT hereby adopted
its Sustainability Policy:

JTB Global Marketing & Travel Sustainability Policy
Our Mission
At JTB Global Marketing & Travel, we will strive to ensure every effort is made to promote thesustainability of the global environment, local community, culture, and all people involved.
We stand by the idea of “leave no-one behind” as proposed in the Sustainable Development Goals(SDGs), which were adopted by the United Nations in September 2015. Furthermore, based on thefollowing five viewpoints proposed during the 2017 International Year of Sustainable Tourism forDevelopment, we commit to:
1. Inclusive and sustainable economic growth;
2. Social inclusiveness, employment expansion, poverty reduction, and human rights protection;
3. Resource efficiency, environmental protection and combatting the efforts of climate change;
4. Protecting the cultural values and heritage, promoting diversity;
5. Mutual understanding, accessibility, peace and security;
Importantly, we commit to maximizing the positive benefits received by local communities as aresult of our presence, while minimizing any negative impacts in our office and the holiday
destinations.

JTB Global Marketing & Travel Inc.

4. Towards to Sustainable Tourism
The Six Key Sectors of Sustainability Advanced by JTB Global Marketing & Travel Inc.
1. Ethical, Sustainable Tourism Management And Legal Compliance
We commit to compliance with laws and regulations in the countries and regions in which we conduct businessand respect local customs and ethics. Based on the Global Code of Ethics for Tourism - adopted in 1999 by theGeneral Assembly of the UNWTO, and acknowledged by the United Nations in 2001 -, we commit to thepromotion of initiatives in accordance with company sustainability policies, and appointing employees who
are responsible for sustainability coordination tasks.
2. Protection Of Limited Resources And Biodiversity
We commit to the practice of environmental protection and preservation of biodiversity, encouraging the
adoption of the 3R approach (Reduce, Reuse, Recycle), along with proper disposal practices to preserve thelimited resources for generations to come. We aim to reduce the usage of paper resources, disposable andconsumable goods (especially the use of single-use plastics) in our operations, and encourage the adoption ofsustainable products and services based on the company sustainability policy. Furthermore, under theconsideration of animal welfare and for the preservation of biodiversity, we commit to not promote the tradeof souvenirs that contain threatened flora and fauna species, as indicated in the CITES treaty (Washington
Convention) and the IUCN ‘Red List’.
3. Sustainable Tourism And Travel Services
We seek out our business partners that provide tourism and travel services (transportation, accommodation,
guides, food and beverages) as important partners in promoting sustainability. With our business partners,
we always consider the convenience, comfort, entertainment and affordability for the customers, while paying
attention to the impact on local lifestyle, culture, nature, biodiversity (especially those endangered animals
and plants), water resources, energy, and other natural resources in the destinations from our business
operations. In practice, we share our sustainability policies with our business partners to achieve better
mutual understanding and to work together towards a sustainable tourism and travel services supply chain.
If our business partners offer sustainable tourism and travel services, we will select those businesses as apriority and recommend them to our customers.
4. Promoting Local Community Sustainability
We endeavor to maximize our contribution to the development of sustainable local communities. With ourbusiness partners and customers, we value and respect the local customs and ethics, supporting thedevelopment of the local community with conscious safeguarding of same. Furthermore, we promote local
production local consumption, value the tangible and intangible cultural property rooted in the local
community, and do not promote or sell counterfeit products.
5. Promoting Sustainability Through Communication With Customers
We commit to providing socially, culturally and environmentally friendly tourism and travel services, directly
and indirectly contributing to the local community, while providing information to consumers about thenatural surroundings, local culture and cultural heritage, and the conservation activities in the holiday
destinations. In addition, we inform consumers about risks and required behaviors related to health and safety
matters during their travel for not only prevent risks during their experience of services, but also to be better
prepared to deal with emergency situations. We also seek to assist consumers to understand the importanceof sustainability, educating and inspiring more sustainable ways of traveling and striving to realize thecoexistence with destination communities in mutual prosperity. We regularly conduct customer surveys toensure quality of experience delivery to our customers and take an appropriate response to complaints fromclients to improve services and products.
6. Aim For An Employee Friendly Sustainable Working Environment
Recognizing the importance of employee wellbeing, we commit to abide by all applicable laws, prevent any
form of forced and child labor, strive to foster an employee-friendly work environment for our staff and business
partners, and devote to improve the hygiene and safety of the working environment. We value diversity andindividuality, seeking to create and sustain a thriving workplace, and listening to the complaints andexpectations voiced by the employees with an open and fair mind in order to improve our workplaceenvironment. Furthermore, we strive to develop sustainability related education and training programs that
also involve our business partners to support our in-house sustainability associated initiatives both within thecompany and with our wider customer base.

Appendix: Global Code of Ethics for Tourism (GCET)
Article 1 Tourism’s contribution to mutual understanding and respect between peoples andsocieties
Article 2 Tourism as a vehicle for individual and collective fulfilment
Article 3 Tourism, a factor of sustainable development
Article 4 Tourism, a user of the cultural heritage of mankind and contributor to its enhancement
Article 5 Tourism, a beneficial activity for host countries and communities
Article 6 Obligations of stakeholders in tourism development
Article 7 Right to tourism
Article 8 Liberty of tourist movements
Article 9 Rights of the workers and entrepreneurs in the tourism industry
Article 10 Implementation of the principles of the Global Code of Ethics for Tourism

8

JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.
4,5,6F, Tokyo Front Terrace, 2-3-14
Higashi-Shinagawa,Shinagawa-ku, Tokyo, Japan
140-8604 Tel: +81-3-5796-5400