RWSeLearningYour expert translationand localization partner

RWS eLearning

Make your training right foreveryone, everywhere
When you’re creating eLearning content for learners worldwide, one size never fits all.
Your content needs to be carefully tailored to a wide variety of linguistic andcultural contexts. That’s the only way to make sure everyone, everywhere,
gets the same accessible, intuitive experience.
And that’s exactly what we help corporate training teams deliver.
Whatever your eLearning content needs, we offer an end-to-end
solution – applying our deep expertise and adapting our services tomeet your objectives.
So you’re able to deliver more effective eLearning content to everyone,
more quickly and cost-effectively.

2 | Your expert translation and localization partner

RWS eLearning

We create, translate, and adapt
eLearning content that’s tailoredto all your learners...

In any language,
for any market

In the quickest,
most efficient way

Using world-classtechnology and expertise

To boost accessibility,engagement and learning
outcomes

3 | Your expert translation and localization partner

RWS eLearning

Our core services
We support global businesses of every size, in every market. We’ll always tailor
our services to your needs, delivering expert localization, fast and collaborative
concurrent authoring, or a combination of both approaches.

Translation and localization
We’ll translate and localize your eLearning content into additional
languages, making sure it delivers the best possible experience
for all your learners.
This can be the right approach when your learning content
has already been developed in the primary or source language,and your target languages don’t require a high level of
linguistic and cultural adaptation.

Subjects aren’t highly
specialized or complex

Target languages
and cultural implications
are less nuanced

Source-language
eLearning content
already exists

4 | Your expert translation and localization partner

RWS eLearning

Concurrent authoring
When you need to take a new eLearning proposition to multiple markets,
each with significant local cultural differences, a traditional ‘English first’ – or other‘single-source-language first’ – methodology has significant drawbacks.
That’s why we invented ‘concurrent authoring’.
With this approach, your eLearning content is created concurrently by in-field specialists
who know how training content works in each of your target languages and markets.
Instead of having to deconstruct and re-build existing content, they can simply create
the perfect content for learners in that market. Content that’s built in the target
language, with full cultural context, and is optimized to suit the preferred content
consumption preferences.

How it works
If concurrent authoring is the best way to meet your needs, we’ll work closely with youfrom the earliest stage of content development.
Our experts will help you find the right authoring platforms and methodologies basedon your existing systems, objectives and company culture.
Building on this solid foundation, our in-market designers and linguists will create
localized eLearning content for all your audiences, simultaneously – so you can buildout consistent content, quickly and cost-effectively.
This approach allows for a high level of linguistic and cultural adaptation, and results inhighly effective eLearning content with increased engagement and completion rates.
As such, concurrent authoring can also be ideal when you need to create specialized
or complex content for more nuanced target languages and cultural contexts.

Subjects are highly specialized or complex

Target languages and cultural implications are more nuanced

Source-language content doesn’t already exist

5 | Your expert translation and localization partner

RWS eLearning

A hybrid approach
Sometimes, the best solution is to combine both these methodologies.
Our flexible hybrid approach incorporates translation and localization for your existing
content, as well as concurrent authoring for very specialized course content, highly
nuanced target languages, or when courses need to be created from scratch.

A mix of specialized and lessspecialized subjects

Some eLearning
content already exists

A wide range of target audiences,languages and cultures

6 | Your expert translation and localization partner

RWS eLearning

Why global training
teams choose RWS
Our empathy with diverse learners

The freedom to do what’s right for you

We embrace the diversity that exists in today’s
global organizations, and believe it’s importanteLearning content is inclusive by design. Every
one of your organization’s employees, whoeverand wherever they may be, should have an equal
opportunity to learn and achieve the best
possible outcomes.

Some localization providers will choose theauthoring tools that work best for them, rather
than for you. This can result in their retaining
ownership of course materials, and can lock you
in to their services, should you need to edit or
update your content.

Our mission is to make sure all your learners can:•Feel their content was created for them,not someone else•

Navigate and engage with content in the way
they find most natural•

Focus on learning and achieving their goals

Our commitment to learner experience is just oneof the reasons global training teams choose us astheir flexible, expert partner.

Our eLearning consultancy
Today, there’s an almost overwhelming numberof eLearning platforms and methodologies toconsider. We’ll be your expert guide.
Through our partnerships with a wide range ofglobal brands, we have practical experience withthe latest tools and trends, and understand what’sworking successfully for corporate training teams.
Our consultants will consider your learning goals,
target audience, localization needs, budgets,timelines, and more – and help you find the best
approach for every project.

7 | Your expert translation and localization partner

We take a different approach. We work with all
major eLearning tools, as well as maintaining ourown cutting-edge authoring platform, built into an
open source Adapt framework.
Because we can adapt to any tool, you have theflexibility to choose the right option for you.

RWS eLearning

The simplicity of an
end-to-end solution
When you’re relying on multiple vendors, it’s easy for eLearning localization
projects to become inefficient, complex and costly.
That’s why we offer global training teams an end-to-end solution – helping you
produce content that works for your learners, at scale, quickly and efficiently.

We can:Identify your eLearning
localization needs andobjectives

Recommend methodologies
and technologies

Manage all aspects of yourlocalization projects

Develop youreLearning courses andmultimedia content

Perform linguistic,
functionality, LMS andaccessibility testing

Support performance
optimization withactionable insights

At every stage of your localization project, you’ll be able to accessall our expertise through a single point of contact.

8 | Your expert translation and localization partner

RWS eLearning

The insight to improve courses
and outcomesWith the right insights, it’s possible to refine your localized eLearning content during
design and creation – and to revise it over time, driving even greater participation andengagement, and better learner outcomes.
Our solutions include customized market-specific analytic data, which can beinvaluable. It might reveal, for example, why your eLearning courses are performing
better in one country than another, and what you can do about it.

A trusted, global service– delivered locallyWherever you are, we’re on your time zone.
Our global network of local specialists gives you easy
access to all the skills you might need, from instructional
design to functionality testing, and even voice talent.
Our global scale also lets us ensure yourcontent is always handled by native
speakers in your target markets.

9 | Your expert translation and localization partner

RWS eLearning

Our unrivalled heritageand expertise
RWS is a trusted name for a reason – we’ve honed our bespoke approach over decadesof close partnership with global corporate training teams.
Above all else, they value our experience and expertise. Our deep understanding of
cultural nuance, learning styles and delivery formats. And the accuracy and qualityof the eLearning content we help them create.

“We have very high expectations.
The reason why we appreciate working
with you is because RWS has theflexibility, competency and quality thatwe need. Your team is very proactive on
making improvements and providing
more services.”
Oliver Gassner,
Head of European Training, Honda Motor Europe

10 | Your expert translation and localization partner

RWS eLearning

Better outcomes, for everyone
Get your eLearning content right for learners everywhere, right from the start, and you
can create the best kind of learning experiences. Experiences that are timely, inclusive
and inspiring – and deliver better outcomes for everyone.
We’d love to discuss your own objectives, challenges and localization needs.

Ready to connect with one of our specialists?
Contact us
Want to learn more?
rws.com/elearning

About RWS
RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services.
Through content transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise
helps our clients to grow by ensuring they are understood anywhere, in any language.
Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technicalunderstanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences,maintain compliance and gain actionable insights into their data and content.
Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual
AI applications. With 40+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise tosupport clients on their AI journey.
We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ andalmost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia
Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical,financial, legal, medical, pharmaceutical, technology and telecommunications sectors.
Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
For further information, please visit: www.rws.com© 2023 All rights reserved. Information contained herein is deemed confidential and the proprietary information of RWS Group*.
*RWS Group shall mean RWS Holdings plc for and on behalf of its affiliates and subsidiaries.
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