www.iafor.org/about/partners

IAFOR Global Partners

University of Belgrade

IAFOR has entered into a number of strategic partnerships with universities across the world to form the IAFOR Global
Partnership Programme. These academic partnerships support and nurture IAFOR’s goals of educational cooperation
without borders, connecting the organisation with institutions that have an international and internationalising profile,and a commitment to interdisciplinary research. The IAFOR Global Partnership Programme provides mutual recognitionand scope for Global Partner institutions and organisations to showcase their research strengths, as well as engage in thedevelopment of projects and programmes with IAFOR.
Cover image: “London Bus” (1967) by Jim Haldane

/iaforjapan@iafor.official@iafor (#iafor)
www.iafor.org

ECAH/EuroMedia2020 Organising Committee

Anne Boddington

Bruce Brown

Matthew CoatsJoseph Haldane

Donald E. Hall

James Rowlins

Kingston University, UK

IAFORRoyal College of Art, UK

University of Rochester, USA

University of Brighton, UK

Singapore University of Technology and
Design, Singapore

Gary E. Swanson

University of Northern Colorado, USA (fmr.)

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Letter of Welcome
Dear Delegates,
In more normal times I would be writing this letter to welcome
people to London, however these are very different times, andso I welcome you instead online to IAFOR’s 2020 European
Conference Series, from more than forty different countries
around the world.
While this conference is organised in the spirit of hope andwith the possibilities of technology, it is also organised in acontext of global uncertainty in the wake of the coronavirus, anunprecedented global crisis of enormous proportions. Many of
the things that we have come to take for granted over the past
decades, such as cheap, easy and reliable travel between countries, has become questioned as
different nations have responded to the global health crisis in different ways, each impacting local
societies, economies, communities, and many individual lives.
Perhaps the most important thing that this crisis will have taught us is that the freedoms that wehold so close, such as those of expression and movement in a globalised world, bring to the fore
questions of transparency and governance on an international level. This serves to remind us thatquestions of human security and public policy, as they relate to such issues as health, climatechange, pollution, and individual rights and responsibilities, do not happen in sovereign vacuums,
but instead impact other nation-states. If one country is not as transparent as it otherwise mightbe, then the repercussions are not only domestic, but frequently felt across borders. In a globalised
world, our problems are increasingly global, and require concerted cooperative measures between
countries in order to seek solutions.
Let us use this time together to meaningfully engage, to combat complacency, and ensure thatthese conferences, even in trying circumstances, are the best that they can be.
As a response to the ongoing situation, we have decided to open the ECAH/EuroMedia and ECE/
ECLL conferences to registrants of either, giving delegates the chance to see ALL presentations inboth conferences over a six day period.
I look forward to meeting you all online. Please enjoy the conferences!
Take care and stay safe!
Dr Joseph Haldane
Chairman & C.E.O, The International Academic Forum (IAFOR)
Guest Professor, Osaka School of International Public Policy (OSIPP), Osaka University, Japan
Visiting Professor, Doshisha University, Japan & The University of Belgrade, Serbia
Member, Expert Network, World Economic Forum

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iaforRESEARCH
ARCHIVE

www.papers.iafor.org

Visit the IAFOR Research Archive, where you cansearch and access the repository of research
generated by IAFOR.
You can search by keyword(s), subject area(s), or
speciﬁc conference proceeding(s) to access
abstracts and full papers from past IAFOR
conference proceedings, browse and read them
online, or download them to your device.

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Conference
Guide
Conference at a Glance
Conference Proceedings
IAFOR Membership
Professor Stuart D. B. Picken (1942–2016)
IAFOR Publications
IAFOR Academic Grant & Scholarship Recipients

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July 24, 2020 | All times are British Summer Time (UTC+1)

Friday at a Glance
09:00-09:15

Welcome Address & Recognition of IAFOR Scholarship Winners
Joseph Haldane, IAFOR, Japan

09:15-10:15

Panel Presentation
The Age of the Zombie: Social Distancing without
Social Media Distancing
Lorna Piatti-Farnell, Auckland University of Technology, New ZealandDonna Lee Brien, Central Queensland University, Australia

10:15-10:30		

IAFOR Documentary Photography Award

10:30-10:40		

Break

10:40-11:40

Keynote Presentation
Crossing Divides and Embracing Difference
Emily Kasriel, BBC, United Kingdom

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July 25, 2020 | All times are British Summer Time (UTC+1)

Saturday at a Glance
08:55-09:00

Welcome from the Organising Committee
Joseph Haldane, IAFOR, Japan

09:00-10:30		
Panel Presentation
			Embracing Difference: Fashion, Design and the Rhetoric
			of Social Change
Matthew Coats, University of Brighton, United Kingdom
Bel Jacobs, writer, speaker, United Kingdom
John Lau, London College of Fashion, United Kingdom
Sophie Skach, Fashion Designer and Researcher, United Kingdom
Peter Jeun Ho Tsang, Foundry Powered by IFA Paris, France
10:30-10:40		
10:40-11:40		

BreakKeynote Presentation
			Viral Lessons
Anne Boddington, Kingston University, United Kingdom

11:40-11:50		

Break

11:50-13:05		

Live-Stream Session 1: Literature/Literary Studies

13:05-13:15		

Break

13:15-14:05		

Live-Stream Session 2: Film Criticism and Theory

14:05-14:15		

Break

14:15-15:30		

Live-Stream Session 3: Science, Environment and the Humanities

15:30-15:35		

Closing
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July 26, 2020 | All times are British Summer Time (UTC+1)

Sunday at a Glance
08:00-08:10

Welcome from the Organising Committee
Celia Lam, The University of Nottingham Ningbo China, China

08:10-09:00

Live-Stream Session 1: Media History

09:00-09:10		

Break

09:10-10:00

Live-Stream Session 2: Aesthetics, Design

10:00-10:10		

Break

10:10-11:50

Live-Stream Session 3: Literature/Literary Studies

11:50-12:00		

Break

12:00-13:15

Live-Stream Session 4: Advertising, Marketing, & Public Relations

13:15-13:30		

Break

13:30-14:15

Keynote Presentation
Dislocation/Invitation
Donald Hall, University of Rochester, United States

14:15-14:30

Conference Closing Address
Joseph Haldane, IAFOR, Japan

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Conference Proceedings
IAFOR Conference Proceedings are Open Access research repositories that act aspermanent records of the research generated by IAFOR conferences. The Conference
Proceedings are published on the IAFOR Research Archive (papers.iafor.org). All
accepted authors who present at the conference may have their full paper publishedin the online Conference Proceedings.
Full text submission is due by August 27, 2020, through the online system. The
proceedings will be published on September 25, 2020.

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Become an IAFOR Member
IAFOR provides an excellent personal and professional environment for academics and scholarsof all ages and backgrounds to come together and exchange the latest ideas, and inform eachother’s perspectives through their own cultural and disciplinary background and experiences. We
are able to do this thanks to the exceptional network of individuals and institutions around theworld who support our work and help shape our exceptional events globally. We emphasise thenurturing and supporting of young academics from different backgrounds, providing mutual advice
and guidance, and offer more senior academics the chance to forge working relationships outsideof their traditional networks.
In a world where division and strife are underlined and played up in national and local contexts,
and political posturing frequently seeks to ostracise and demonise, IAFOR is committed to working
across cultural and national borders, and to work to bring people together. We believe that mature
human interaction and academic and cultural exchange are essential to offering positive versions of
the future, where cooperation happens with individuals and institutions who share a commitment tobridge divides, to being good global citizens, and to making the world a better place.
By becoming a member, you will become a stakeholder in the IAFOR mission of facilitating international
exchange, encouraging intercultural awareness, and promoting interdisciplinary discussion in thehope and expectation of generating and sharing new knowledge. Join us now in this growing globalorganisation, and help make a difference today.
To learn more about IAFOR membership, please visit:www.iafor.org/membership

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The Reverend Professor
Stuart D. B. Picken (1942–2016)
The late Reverend Professor Stuart D. B. Picken began his distinguished career in academia asa Rotary Scholar on a research trip to Japan. A native of Scotland who had dedicated himself toreligious studies, he immediately became fascinated by Japanese culture and the practice of Shinto.
He was particularly drawn to the parallels and differences he saw in Western pedagogy comparedto that of the East and began a lifelong mission to bridge the communication and knowledge gap
between the two worlds.
Picken was appointed Professor of Philosophy at the International Christian University (ICU) in
1972. Here he turned his Western theological and philosophical training to comparative religious
and cultural studies of Japan, at a time when the country was emerging from the shadows of theSecond World War.
His groundbreaking and controversial work on suicide in Japan made his name within the country,
but it was his subsequent work on Shinto that influenced the rehabilitation of the religion at a time
when it was dismissed in the West as pagan and primitive, or unjustly caricatured for its wartime
associations.
Whether in his research or teaching, Picken devoted much of his life to increasing understanding
between his adopted country of Japan and the West, and in 2007 he was recognised with the Order of
the Sacred Treasure, an imperial decoration for his pioneering research and outstanding contribution
to the promotion of friendship and mutual understanding between Japan and the United Kingdom.
He also served as the International Adviser to the High Priest of the Tsubaki Grand Shrine, one ofJapan’s largest and oldest shrines.
From 2009 he was the founding Chairman of The International Academic Forum (IAFOR), where he
was highly active in helping nurture and mentor a new generation of academics, and facilitating
better intercultural and international awareness and understanding.
Stuart D. B. Picken was a cherished friend and an inspiration to IAFOR and its community of
supporters. In honour of Professor Picken and his dedication to academia, the ideals of intercultural
understanding and the principles of interdisciplinary study, IAFOR has created the Stuart D. B. Picken
Grant and Scholarship, an award supported by the Stuart D. B. Picken Memorial Fund. Awards are
made to PhD students and early career academics who are in need of funding to complete theirresearch, and whose work demonstrates excellence in the core values of academic rigour, intercultural
sensitivity and interdisciplinarity.
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www.iafor.org/publications

IAFOR Publications
Introduction
IAFOR’s publications provide a constructive environment for the facilitation of dialogue
between academics at the intersections of nation, culture and discipline. Since 2009, when theorganisation was established, over 20,000 academics have presented their research at IAFOR
conferences – a wealth of ideas have been generated and partnerships formed. Our various
publications, from Conference Proceedings, to peer-reviewed journals, to our online magazine,
provide a permanent record of and a global online platform for this valuable research. All of ourpublications are Open Access, freely available online and free of publishing fees of any kind.
By publishing work with IAFOR, authors enter into an exclusive License Agreement, where they
have copyright, but license exclusive rights in their article to IAFOR as the publisher.

Conference Proceedings
As a presenter at an IAFOR conference you are encouraged to submit a final paper to ourConference Proceedings. These online publications are Open Access research repositories,
which act as a permanent record of the research generated at IAFOR conferences. All of ourConference Proceedings are freely available to read online. Papers should be uploaded throughthe submission system before the Final Paper Submission Deadline, which is one month after theend of the conference. Please note that works published in the Conference Proceedings are notpeer-reviewed and cannot be considered for publication in IAFOR journals.

IAFOR Journals
IAFOR publishes several editorially independent, Open Access journals across a variety of disciplines.
They conform to the highest academic standards of international peer review, and are published inaccordance with IAFOR’s commitment to make all of our published materials available online.

How are papers submitted?
Submissions should be original, previously unpublished papers which are not under consideration
for publication in any other journal. All articles are submitted through the submission portal on thejournal website and must conform to the journal submission guidelines.

How does IAFOR ensure academic integrity?
Once appointed by IAFOR’s Publications Committee, the Journal Editor is free to appoint his or her
own editorial team and advisory members, who help to rework and revise papers as appropriate,according to internationally accepted standards. All papers published in the journal have been
subjected to the rigorous and accepted processes of academic peer review. Neither editors nor
members of the editorial team are remunerated for their work.

Where are the journals indexed?
IAFOR Journals are indexed in Scopus, DOAJ, ERIC, MIAR, TROVE, CiteFactor and EBSCO, SHERPA/ROMEO and Google Scholar. DOIs are assigned to each published issue and article via Crossref.
Please note that indexing varies from journal to journal.

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What’s the reach?
Each of our journal issues is viewed thousands of times a month and the articles are frequently citedby researchers the world over, largely with thanks to our dedicated marketing efforts. Each issue ispromoted across our social media platforms and to our tailored email marketing lists. On average,
each journal publishes biannually.
Selected IAFOR Journals are available for purchase on Amazon. Search for The International
Academic Forum (IAFOR).

What’s the cost?
IAFOR Journals are Open Access publications, available online completely free of charge andwithout delay or embargo. Authors are not required to pay charges of any sort towards the
publication of IAFOR Journals and neither editors nor members of the editorial boards are
remunerated for their work.

How are IAFOR Journals related to IAFOR Conferences and Conference Proceedings?
IAFOR Journals reflect the interdisciplinary and international nature of our conferences and areorganised thematically. A presenter can choose to publish either in Conference Proceedings or
submit their manuscript to the corresponding IAFOR Journal for review.

Current IAFOR Journal titles include
IAFOR Journal of Arts & Humanities
IAFOR Journal of Cultural Studies
IAFOR Journal of Education
IAFOR Journal of Literature & Librarianship
IAFOR Journal of Media, Communication & Film
IAFOR Journal of Psychology & the Behavioral Sciences

THINK
THINK, The Academic Platform, is IAFOR’s online magazine, publishing the latest in interdisciplinary
research and ideas from some of the world’s foremost academics, many of whom have presented
at IAFOR conferences. Content is varied in both subject and form, with everything from full research
papers to shorter opinion pieces and interviews. THINK gives academics the opportunity to stepoutside of the traditional research publishing status quo – to get creative, explore different disciplines
and to have their ideas heard, shared and discussed by a diverse, global audience.
For more information on THINK please visit www.think.iafor.org
If you would like more information about any of IAFOR’s publications, please contact publications@iafor.org

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IAFOR Academic Grant& Scholarship Recipients
Our warmest congratulations go to Julián Grijalba, Iryna Rudyk, Mariam Zia, Beryl Ehondor andEmmanuel Nzeaka, who have been selected by the conference Organising Committee to receive
grants and scholarships to present their research at ECAH/EuroMedia2020.
IAFOR's grants and scholarships programme provides financial support to PhD students and early
career academics, with the aim of helping them pursue research excellence and achieve their academic
goals through interdisciplinary study and interaction. Awards are based on the appropriateness of theeducational opportunity in relation to the applicant's field of study, financial need, and contributions
to their community and to IAFOR's mission of interdisciplinarity. Scholarships are awarded based on
availability of funds from IAFOR and vary with each conference.
Find out more about IAFOR grants and scholarships: www.iafor.org/financial-support

Julián Grijalba | IAFOR Scholarship Recipient
58086 (ECAH2020)
The Effects of Market Places on the Spatial Variability of the Urban Soundscape: A Case Study in the
Department of Cauca (Colombia)
Julián Grijalba, Colegio Mayor del Cauca University, Colombia
Julián Grijalba is, first and foremost, a passionate architect and DJ/producer. His main research lines
are urban planning, focusing on soundscapes and sound mapping; urban master plans updates,
developed in the challenging cities of the Global South; and sound art, throughout electronic audio
synthesis, and experimental sound works composition. His work has been devoted to expanding
the urban soundscape understanding of his nation (Colombia) and wider regions (especially, Latin
America and Europe). Currently, he is an associate researcher at Centro de Estudios Urbanos ofColegio Mayor del Cauca University.

Iryna Rudyk | IAFOR Scholarship Recipient
56860 (ECAH2020)
Intercultural Education in Europe: The Bridge Thought to Teach Values of Cultural Diversity
Iryna Rudyk, University of Padua, Italy
Iryna Rudyk is a postgraduate student interested in interculturalism. She was born in the Ukraine,brought up in Italy, and studied in Italy and Austria. Nowadays, in her last year of a master’s degree
in Foreign Languages for Communication and International Cooperation, at the University of Padua,
she is following her goal to promote values of interculturality, and a new view on cultural diversity.

Mariam Zia | IAFOR Scholarship Recipient
58107 (ECAH2020)
Dastan-e Amir Hamza and the Uncanny Resonance of New(s) Stories
Mariam Zia, Lahore School of Economics, Pakistan
Dr Mariam Zia has a PhD in Critical Theory from the University of Sussex, UK (2017). She is currently
working as an Assistant Professor at the Department of Humanities and Social Sciences at theLahore School of Economics, Pakistan. Dr Zia also has an MA in Critical Theory from Sussex (2006)
and an MA in English Language and Literature from the University of Punjab, Pakistan (2004). Before
beginning her doctoral studies, Dr Zia worked for Pakistan’s first English Language news and current
affairs channel, reporting on education, health and terrorism.
14 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)IAFOR Academic Grant& Scholarship Recipients
Beryl Ehondor | IAFOR Scholarship Recipient
58034 (EuroMedia2020)
Drone Journalism and the Redefinition of Ethics in Professional Journalism
Beryl Ehondor, Pan-Atlantic University, Nigeria
Emmanuel Nzeaka, Pan-Atlantic University, Nigeria
Beryl Ehondor is currently a PhD Student and Teaching Assistant to Professor Cecil Blake, at the
School of Media & Communication, Pan-Atlantic University, Lagos, Nigeria. Beryl's first degree is in
Estate Management, Yaba College of Technology and she practised real estate for 6 years before
embarking on an academic career. She holds a PGD in Teacher Education from the University of
Ibadan and an M.Sc in Media & Communication from Pan-Atlantic University. Besides being a creative
writer and author of 3 books, Beryl's research interests spread across media ethics, media effects
on society and organisational communication. Her ongoing PhD thesis is in the ambit of internal
communication and employee engagement; plus ongoing papers in media effects on children andother aspects of society.

Emmanuel Nzeaka | IAFOR Scholarship Recipient
58479 (EuroMedia2020)
The New Media Semiotics and the Rise of Universal Symbolic Language: A Perspective From Digital
Natives in Nigeria
Emmanuel Nzeaka, Pan-Atlantic University Lagos, Nigeria
Beryl Ehondor, Pan-Atlantic University Lagos, Nigeria
Mr Nzeaka, Emmanuel is a teacher with over twenty-five years’ experience in IGCSE Cambridge
International Examination, First and Second Language English (Certified). He holds a National
Certificate in Education (NCE), International Teacher Certificate (ITC) from European Council forInternational Schools(ECIS) and CIE, BA Ed in English Language Education, MA in English Literature(Victorian and African), MSc in Media and Communication, and currently a PhD researcher(final year)
in Pan-Atlantic University Lagos. He has attended various international conferences in education,
leadership, modern teaching and research in Cambridge and Birmingham UK, South Africa and Kenya.
He is currently a Communication-in-English teacher at Pan-Atlantic University Lagos, Nigeria.

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iafor.official

Follow The International Academic Forum on Instagram and join theconversation using the hashtag #IAFOR
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Friday
July 24
Plenary Session

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Panel Presentation: Lorna Piatti-Farnell & Donna Lee Brien

The Age of the Zombie: Social Distancing
without Social Media Distancing
Friday, July 24 | 09:15-10:15 | British Summer Time (UTC+1)

In an era of confusion and anxiety, isolation, quarantines and lockdowns, this panel will look at
media and (popular) cultural responses, through digital narratives, and memes. In our blurred life
online, our professional and personal lives flow into each other, time warps, and social distancing
doesn’t mean social media distancing. What of questions of freedoms, of privacy, or security and ofgovernance in a time of impending doom, real or imagined? Outside our curtains and the safety ofconfinement, and endless media distraction, is a world without people. Is this the age of the Zombie?

Lorna Piatti-Farnell
Lorna Piatti-Farnell is Professor of Film and Popular Culture at
Auckland University of Technology where she is also the Directorof the Popular Culture Research Centre. Prior to her move to
New Zealand in 2010, she held appointments at De Montfort andBishop Grosseteste Universities in the UK. She is the Founder andPresident of the Gothic Association of New Zealand and Australia(GANZA). She holds an international reputation for leadership in
the intersecting fields of Gothic studies, food cultures, popular
media, and cultural history, and is known for her successfulinterdisciplinary collaborations. She is a member of the Royal
Society of New Zealand, and serves on the advisory boards for several research entities in the UK,
the USA, Australia, and New Zealand. Her current and forthcoming work examines the connections
between popular media and cultural identities, including the multi-faceted socio-historicalrepresentation of popular icons, social media participation and digital identities, and the meaningof Gothic horror in times of crisis. She has published widely in her areas of expertise, including
Gothic Afterlives: Reincarnations of Horror in Film and Popular Media (Rowman & Littlefield, 2019),
Consuming Gothic: Food and Horror in Film (Palgrave 2017), and The Vampire in Contemporary
Popular Literature (Routledge, 2014). She is currently completing her latest monograph, entitled
Poison: A Cultural History of the Mortal Arts (Reaktion, forthcoming 2021).

Donna Lee Brien
Donna Lee Brien, PhD, is Professor of Creative Industries at Central
Queensland University, Australia, where she leads the Creative
Arts Research Training Academy. Her research focuses on popular
genres of creative writing, especially non-fiction writing, including
biography, memoir and food writing. Also completing research
into research higher degrees, her most recent books are The
Doctoral Experience: Student Stories from the Creative Arts andHumanities, Eds., Donna Lee Brien, Craig Batty, Elizabeth Ellison &Alison Owens, 2019 and Writing the Australia Beach: Local Site,
Global idea, Eds., Elizabeth Ellison & Donna Lee Brien, 2020.
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Keynote Presentation: Emily Kasriel

Crossing Divides and Embracing Difference
Friday, July 24 | 10:40-11:40 | British Summer Time (UTC+1)

Join Emily Kasriel, Editor of the BBC Crossing Divides season, bringing people together in a divided
world for a session in which you’ll learn all about the groundbreaking season which attracted over 40
million page views on the BBC. You will also get a taste of Deep Listening and have a go trying thisout with a fellow participant in a break out room.
Most of us think we are above average listeners. But often when we think we are listening we are actuallydistracted by the voices in our head. And when we are talking with people we disagree with most strongly
these inner distractions can get noisy as we judge what we are hearing while we rehearse counterarguments. Imagine if you knew how to listen so that the person who was speaking felt truly heard?
During the last two years leading the BBC Crossing Divides season, I’ve been on the hunt of how tobring people with conflicting ideas together, drawing on my own experience as an Executive Coach,training with conflict mediators, and being an expert speaker in an MA module on Listening. I’ve
spoken to psychologists, lawyers, organisational behaviour academics and facilitators such as
Better Angels, all of whom are using a variant of deep listening.
You’ll leave inspired by the power of connecting across divides and empowered with a technique you can use
with colleagues, partners and with family – vital during times of challenge stress and encountering difference.

Emily Kasriel
As Head of Editorial Partnerships & Special Projects at the BBC
World Service Group, Emily has set up and directs a number of highprofile projects. During the last two years she’s been leading the BBC
Crossing Divides season, bringing people together in a fragmented
world. Through this work she’s been developing work on Deep
Listening, drawing on her experience as an Executive Coach, training
with conflict mediators, and drawing on a range of expertise. She
has also trained over 200 members of the UK public in this skill at
a BBC Crossing Divides Live Festival, and is now a Practitioner in
Residence working on Deep Listening at the LSE’s Marshall Institute.
Emily’s Crossing Divides season was born out of the Solutions-Focused Journalism project, kickstarting a culture change across the BBC. To this end she ran the SoICanBreathe season looking atways to cut air pollution. Emily also directs the BBC World News Komla Dumor Award, finding andsupporting top journalism talent in Africa.
Previously she was a Senior Advisor to the Skoll Foundation for Social Entrepreneurship, creating
partnerships to source more diverse Social Entrepreneur awardees and a Visiting Fellow at Said Business
School, University of Oxford. She is also on the board of the grant-giving HH Wingate Foundation.
Emily has written for the BBC website, The Guardian, Telegraph, Independent, Prospect andthe Financial Times, plus hosts panels and events globally. In her award winning BBC career,
Emily previously founded, edited and occasionally presented The Forum, the flagship weeklyinterdisciplinary radio discussion show after running the Arts and Religion departments of the
BBC World Service, and has reported and produced for the BBC across five continents.
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Submit your research to the

IAFOR Journal of Media,
Communication & Film
Editor: Dr Celia Lam
ISSN: 2187-0667
Contact: ijmcf@iafor.org / publications@iafor.org
The IAFOR Journal of Media, Communication & Film publishes scholarship exploring
the relationship between society, film and media including new and digital media.
The journal publishes articles based on findings from original research and/or
theoretical concerns, interviews (with academics and filmmakers), and book and film
reviews relating to media, mass communication, film and documentary and pertaining
to one or more of the following specialisations: new and digital media; Asian media
and globalisation; trends in Asian media and film; media’s social responsibility;communication ethics; social media usage; issues related to gender and ethnicity;
politics and aesthetics; media, society and religion.
The journal’s focus is on Asia and Asian cultures’ interaction and interrelation withthe wider world. While some journal issues will privilege scholarship particular to
specific countries, cultures, ethnicities or demographics, other editions will beorganised according to themes designated by the editors and will not necessarily
relate to any particular national situation. The journal will endeavour, in particular, togive a voice to scholars considering hitherto unexamined aspects of contemporary
media and visual culture, with the aim of providing new perspectives and keeping
abreast of socio-political changes.
Indexed in: DOAJ, Communication Source, SHERPA/RoMEO and Google Scholar. DOIs
are assigned to each published issue and article via Crossref.
For details of how to submit your paper, view the Author Guidelines on the journal website:www.iafor.org/journal/iafor-journal-of-media-communication-and-film/

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Saturday
July 25
Plenary Session

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Panel Presentation: Matthew Coats, Bel Jacobs, John Lau,
Sophie Skach & Peter Jeun Ho Tsang

Embracing Difference: Fashion, Design and the
Rhetoric of Social Change
Saturday, July 25 | 09:00-10:30 | British Summer Time (UTC+1)

For years, many in the fashion industry have chosen not to speak out on injustices in the world for fear ofalienating consumers, and have considered taking a stance on civil rights and equality as unimportant. But
these same consumers are starting to question what that means for the character of a brand, and why many
creatives aren’t being held accountable for their actions, that have a direct impact on our political climate.
It’s becoming ever clearer that the fashion industry can’t be apolitical, and you can’t separate politics fromfashion.
Whilst the term ‘fashion’ has been historically used to describe the latest trends and how something is
made into a particular form, the industry, and the wider creative industries, find themselves in the midst ofan escalating evaluation culture.
In an increasingly online, globally-connected world, and with consumers acting in huge numbers to create
a new voice and new type of critical discourse through online social media platforms that provide a direct
link to the industry heavyweights, fashion and politics have never been more interlinked. From calling-out
discriminatory industry standards to holding brands and businesses accountable for environmental abuses,
the creative industries are democratising in a way we have never seen before, with fashion at the forefrontof this discourse. Change is happening rapidly, with the new landscape developing on an almost daily basis.
The consequences are huge and will affect each part of the fashion industry—from design educators tomarketeers to practising designers. Add to this the Covid-19 global health crisis, and it becomes evident
that the fashion industry as we know it will never be the same again.

Matthew Coats
Matthew Coats was educated at the London College of Fashion
and, until 2017, was a fabric designer at Chanel in Paris, working for
Karl Lagerfeld. After spending several years working as a fashion
designer for both luxury and high-street brands, he is now lecturing
in Fashion at the University of Brighton, having previously lectured
in Creative Direction at Birmingham City University. Alongside hiswork in education, he also runs his own fashion-led interior textiles
business. As a designer, his work is focused on combining modern
technology with traditional fabric weaving, and is executed in a
vibrant, colourful style. Having also worked as an agent at one of
London’s leading model agencies, Storm, Matthew is familiar with themany sides of the fashion industry. He feels passionately about the cultural significance of the industry
and the continuing importance of high-quality fashion education.

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Bel Jacobs
Between 1999 and 2013, Bel Jacobs was Style Editor for Metro, building
the paper's reputation for fashion content with a focus on ethicalalternatives. The fall of Rana Plaza in 2013 forced a re-assessment.
Bel is a writer, speaker and activist with a focus on animal rights, theclimate emergency and alternatives to the toxic fashion system. She is
one of the coordinators for Extinction Rebellion's Fashion Action team.

John LauJohn Lau is the Associate Dean of the School of Design and Technology
at London College of Fashion. With a broad background within the
fashion industry he was a womenswear designer in London, progressing
his career in fashion magazines as a fashion editor in New York, andlatterly a creative director of a diffusion line for a luxury brand before
moving on to production management in Hong Kong.
John has been in academia for over a decade and as an executive academic,
leads a world-leading portfolio of programmes across clothing, textiles,
accessories, footwear and jewellery. He is regularly called upon for expert
opinion, most recently by BBC, South China Morning Post, and i-D.

Sophie Skach
Sophie Skach is a fashion designer and researcher based in London.
Having studied menswear and knitwear design technology, as wellas mathematics in Austria (Modeschule Wien Hetzendorf, TU Wien,
Kunstuniversitaet Linz) and the UK (London College of Fashion), she
has presented her collections on international catwalks and has closelycollaborated with the textile industry. As a designer and consultant, she
worked with large companies (e.g Swarovski), as well as for fashion startups around Europe (e.g. Son Of A Tailor, aéthérée). Since 2015, Sophie has
been pursuing a PhD at Queen Mary University of London as part of theMedia & Arts Technology Centre for Doctoral Training. Her interdisciplinary
research combines her experience in fashion, textiles and tailoring withdigital media, wearable technology and behavioural studies.
Working in a Cognitive Science research group, her research investigates how embedded textile sensors canbe used to pick up nonverbal behaviour during social interaction. Integrated in garments as a body-centric
sensing system, fabrics can be used to track body movement and touch interactions. As an example, Sophie
has developed trousers with integrated textile pressure sensors that are able to identify a variety of postures,
as well as conversational cues. Both, in the academic environment and public platforms in design and fashion,
Sophie showcases her works to engage and stimulate a discourse about the role and potential of fashion in
wearable technology, establishing e-textiles as a new modality for social computing.

Peter Jeun Ho Tsang
Peter Jeun Ho is pioneering the fields of fashion tech and innovation,with his second fashion tech lab, Foundry Powered by IFA Paris, recently
opened its doors in the 19th district of Paris. Peter holds an MA in Digital
Fashion from London College of Fashion and has worked with technology
companies large and small to conceptualise, execute and deploy various
fashion tech solutions through his venture studio, Beyond Form. His
previous lab, The Dandy Lab, was nominated for several awards including'Best New Retail Concept' WGSN Futures 2016 and was commended byInternet Retailing 2015 for 'The Digital Store Award'.

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Keynote Presentation: Anne Boddington

Viral Lessons

Saturday, July 25 | 10:40-11:40 | British Summer Time (UTC+1)

Many have likened the experience of the COVID-19 pandemic to the experience of war time, except
with all the people on the same side against an invisible invader that is indiscriminate, transgresses
national borders and disproportionally attacks the socially and economically vulnerable. Across theworld, countries and communities have been “locked-down” and retreated to the relatively “safety” oftheir domestic environments. Our cities and educational institutions were closed and stood silent, theirusual vivacious inhabitants physically dispersed, but digitally connected, while the sun shone, Spring“sprung”, summer arrived, and the natural environment flourished with our absence. We retreated, but
institutions continued to function, significantly weakened and often struggling to react fast enoughto “work differently”, online and “at home”. Work, home, social lives and our different personas all
overlaid upon one another. Individually and collectively we have all been forced to confront the ways
we manage each of these lives and how they do or don’t intersect and interconnect. In the University
context, governance and resilience have been tested, as was the leadership and practical capacity
and capability of working and learning remotely. What to do, how to behave, who and what mattered
to us as social beings all questioned by COVID’s threat. A threat, that, like climate emergency, artificial
intelligence and racial (in)equality has long been known about; but where other technocratic andeconomic values had perhaps overwritten our preparedness for what we have had to confront.
Whatever the rights and wrongs of “lockdown” and the pitching of wealth against health, this existential
moment has presented an opportunity to reflect, prior to addressing the far more challenging task ofrethinking and re-opening our worlds, economies and institutions. This presentation focuses specificallyon living with COVID-19 and devising a framework and a series of principles for unlocking universities
and reflecting on the role, purpose and contribution. It then takes a more detailed look at the lessons wemight take from our “viral experiences” and how we might reflect upon and revisit creative educationand its social, cultural and economic contribution in our “next normal” and imminent futures.

Anne Boddington
Anne Boddington is Professor of Design Innovation, Pro Vice
Chancellor for Research, Business and Innovation at Kingston
University in the UK and recently appointed as the Sub Panel Chair
for Art & Design: History, Practice & Theory for the UK’s Research
Excellence Framework (REF) 2021. Professor Boddington has
extensive experience of the leadership, management and evaluationof art and design education and art and design research in higher
education across the UK and internationally. She is an experienced
chair and has held trustee and governance roles across the creativeand cultural sector including as trustee of the Design Council, an
independent Governor, Fellow of the Royal Society of Arts (RSA), an
affiliate member of the Royal Institute of British Architects (RIBA), a member of the executive of theCouncil for Higher Education in Art & Design (CHEAD) and a member of the advisory board of the Arts &Humanities Research Council. She has an international reputation in creative education and research andhas been a partner, a collaborator, a reviewer and evaluator for a wide range of international projects andreviews across Different nations in Europe, the Middle East, Southern and east Asia and North America.
24 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

Saturday
July 25
Parallel Sessions
Abstracts appear as originally submitted by theauthor. Any spelling, grammatical, or typographicalerrors are those of the author.

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11:50-13:05 | British Summer Time (UTC+1)

Saturday Live Stream Session 1
Literature/Literary Studies
Session Chair: Richard Donovan
57986

11:50-12:15

Beyond Richard Kearney’s ‘Frontier Zone’: Describing Enmity and Otherness in the American Post-Apocalyptic
Andrei-Cristian Neguț, West University of Timișoara, Romania

American post-apocalyptic fiction appears to weave intricate plays between the portrayal of Self, Otherness and enmity. These plays
seem to be set in motion by various differences between defined characters (mostly protagonists) and ‘strangers’. Novels such as Harry
H. Frank’s Alas, Babylon, Cormac McCarthy’s The Road or Walter M. Miller Jr.’s A Canticle for Leibowitz, contain representations of‘strangers’, which, in the debuilt sociality of the post-apocalyptic, signify potential danger. This portrayal of danger seems to transcend
perceptions of race or class, instead relying on the unknown – the ‘stranger’. I plan to analyze this representation of Otherness and explore
it based on Richard Kearney’s Strangers, Gods and Monsters – Interpreting Otherness, where he argues that these “figures of Otherness
occupy the frontier zone where reason falters and fantasies flourish”. In my presentation, I will attempt to adapt Kearney’s theory ofthe ‘stranger’ to the post-apocalyptic setting of the aforementioned novels, while highlighting parallels between the “frontier zones”,
as Kearney describes them, and McCarthy’s linear, diffuse topography, Pat Frank’s (re-)enclavization, and Miller’s atemporal abbey. By
adapting these post-apocalyptic narratives to Kearney’s framework, I aim to describe a new form of Otherness, in which ‘strangers’
become ‘Gods and Monsters’ that threaten to push the boundaries beyond the Kearney’s ‘frontier zone’, and into a space of irrational
enmity.
57875

12:15-12:40

The Republic of Heaven: A Return to Mother Earth and Ancient Pagan Religions in ‘His Dark Materials’
Sunshine Williams, University of Texas at Dallas, United States

Philip Pullman’s His Dark Materials trilogy is primarily regarded as an attack on religion and is thought to specifically discredit Christianity.
However, the novels show no signs of the cynicism expected from an apparent atheistic venture to free humanity from its faith. Instead,the series brims with uplifting themes that are traditionally religious, such as love, sacrifice, and truth. The story’s reverence for humanity,
nature, and women is unambiguous and bears strong resemblance to ancient matriarchal Earth religions. Far from condemning faith, theseries implores the reader to embrace more tangible sources of awe, such as the omnipotence and grace, not of a patriarchal god, butof Mother Nature. The fervent retelling of the Biblical "Fall" is a petition beseeching that we rebuke the oppressive systems of organised
religion and return instead to our origins of Earth-centric symbiosis. These practices of the past were less steeped in ideology andcontrol dramas, revolving instead around the human body’s presence within nature and the human spirit’s connection to all that is living.
Though the series appears sceptical of creation myths like The Fall, it is more important to note that it is enthralled by and insistent upon
humanity’s relationship with Mother Earth. The series posits its "Dust" as knowledge and the characters' daemons as embodiments of
their sexuality, thereby maintaining that we are one with nature and can become conscious and connected once again.
58539

12:40-13:05

A Cross-cultural Analysis of Self-examination in Shakespeare’s Hamlet and Chinese Philosophy and Tragedy
Daoyu Shi, Kunming University of Science and Technology, China

Western culture and Chinese culture are two completely different cultural systems in the world, while both of them can be analyzed
together at a microscopic level. Although the protagonists in Chinese drama are not as complex as in Shakespearean drama where thecharacters are shaped by more than two aspects, the struggle of personality can be displayed in both. Consequently, in this paper, I willargue that the ideology of the self exists in Hamlet and Confucian texts. More specifically, through a comparison of Confucian ideology
with western ideology, Hamlet can be analyzed in a cultural way that separately compares western ideology and Confucianism, Chinese
drama and Shakespearean drama, and thus I will argue that some special characteristics belong to both Hamlet and Confucianism suchas self-fashioning, self-revising, self-examination, and the desire to achieve an equilibrium (the “middle course”). I will then particularly
analyze the tragedy of Ophelia, which relates Shakespearean drama with Chinese drama. This tragedy differs from Hamlet's and is an
unadulterated and deep tragedy for all. Since Shakespeare’s eminence was located in his creation of multiple selves, when analyzing
Hamlet, we can also analyze the selves in it, and then compare it with the corresponding consciousness in Confucianism to conduct
cross-cultural communication.

26 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

13:15-14:05 | British Summer Time (UTC+1)

Saturday Live Stream Session 2
Film Criticism and Theory
Session Chair: James Rowlins
58113

13:15-13:40

Cultural Diversity in Film Festivals – A Case Study: Glocal in Progress, San Sebastián International Film Festival
Antonio Peláez-Barceló, Universidad San Pablo CEU, Spain

The Universal Declaration of Cultural Diversity (UNESCO, 2001) and the subsequent Convention on the Protection and Promotion of
the Diversity of Cultural Expressions (UNESCO, 2005) have addressed the term cultural diversity. Within this frame, there are several
studies about cultural diversity on the audiovisual field since 2011 to our days (Benhamou & Peltier, 2011; Albornoz, 2016), based on theconcepts of variety, balance and disparity from the Stirling methodology (Stirling, 2007). Since the 1990s and overall 2000s, film festivals
begin to create production and distribution funds, usually aimed at areas with low rates of production (Iordanova, 2015; Falicov, 2016).
San Sebastián Film Festival has been a key player in this field with the program “Cine en construcción” it created for Latin Americancountries (Campos, 2012). In 2017, San Sebastián created the fund Glocal in Progress which is until this day the only one focused onminority languages. Our first objective is to establish if and how Glocal in Progress has helped to increase audiovisual diversity. To do so,
we’ve conducted an explanatory sequential design (Creswell, 2015): we started analysing quantitatively the diversity of the program andafterwards we’ve interviewed filmmakers, distributors and programmers to explain its results. Results are limited but show this program
has already had impact and may be a guideline for film festivals. On the other side, its constraint to European countries and even an award
to a basque film could be seen as an important limitation.
57953

13:40-14:05

What’s so Funny? Comedic Storytelling on Television in the #MeToo Era
Margaret Tally, State University of New York, Empire State College, United States

Since October of 2017, when the #MeToo movement became part of the national conversation, the impact on stories on television series
could be felt. As the revelations about sexual harassment and assault continued to be felt in Hollywood and other industries, by 2018, it
was clear that television stories finally began to catch up with the themes of the #MeToo era. In both scripted and non-scripted televisionseries and films, from dramas to documentaries, from comedies to reality shows, the issues that were raised in the #MeToo era began toappear with more frequency. Of all the genres that are available to be watched on television, comedic series have arguably dealt with the
topic of sexual harassment with the most frequency. This paper will explore some of the ways that comedy was used to explore themes
from the #MeToo movement on television and film. Sometimes these storylines and characters are portrayed as uniformly bad, while inothers the question remains as to whether these acts are wrong or deserve a more nuanced treatment, such as was seen in the characterof “The Guy” on High Maintenance, where he reflects on his earlier misconduct with new eyes. The paper will look at the shows that deal
with the effects of harassment both directly, as well as those that offer a more nuanced view of the question of responsibility in the wakeof #MeToo.

Like us on Facebook at www.facebook.com/iaforjapan | ECAH/EuroMedia2020 | IAFOR.ORG | 27

14:15-15:30 | British Summer Time (UTC+1)

Saturday Live Stream Session 3
Science, Environment and the Humanities
Session Chair: Alfonso J. García-Osuna
58477

14:15-14:40

Hemingway and Dos Passos: The 1930s

Majed S. Al-Lehaibi, Jazan University, Saudi Arabia
Herbert Solow’s declaration (of April 1938 ) in "Substitution at Left Tackle: Hemingway for Dos Passos" (Partisan Review 4- April 1938, pp
62-64) refers to the idea that Dos Passos, who had been strongly leftist since 1916, began in the second half of the 1930s after a period of
aloofness to move away from that philosophy while Hemingway began to move towards it, thus falling into the popular front’s anti-fascist
ideology. To begin, U.S.A. spells out Dos Passos’ suspicion “of anyone with rank and position, distrusting all those who held economic or
political power…[his concern is] how to preserve the sanctity of the individual” (Pells, p. 237). He saw communism becoming a system, ahuge establishment (similar to industrial capitalism) of hypocrites hoping to rise within the Communist hierarchy without sensitivity toordinary human needs. As evidenced in the execution of Sacco and Venzetti, Dos Passos asserted his famous concept of two nations, two
Americas: The owners, who had the police power and ran the big institutions, and the dispossessed masses of people. The case of Sacco
and Venzetti is symbolic of the struggle between the “two nations” of ordinary people versus the institutions.
58086

14:40-15:05

The Effects of Market Places on the Spatial Variability of the Urban Soundscape: A Case Study in the Departmentof Cauca (Colombia)
Julián Grijalba, Colegio Mayor del Cauca University, Colombia

The soundscape paradigm is the emerging alternative to the reductionist vision of noise in all the cities around the world. Thus, the urban
sound studies of 21 century focus on integrating physical and perceptual factors, which underlie the interaction between citizenshipand its closest acoustic environment. This study examines the soundscape produced by market places of 5 towns in the department of
Cauca (Colombia). To do so, 50 noise measurements and 50 stereophonic recordings were made for the purpose of obtaining soundscapecartographies that allowed their proper evaluation. The findings prove a wide range of spatial variability, which suggests the conformationof positive and differenced sound experiences according to the particularity of each evaluated place. Therefore, it is concluded that thesoundscape diversity contributes to the social well-being of the population and to the phonic identity of the city, especially if it is adopted
during urban planning processes. In this logic, the inclusion and revitalization of the public market areas can be considered, since theirvarious layers of meaning are part of the sonorous imaginary of the urban inhabitants. Likewise, it is also recommended to expand thescale of detail in future studies and to deepen in new tools of representation and understanding of the urban soundscape.
58256

15:05-15:30

Synergistic Space Potentials: Technology, Humans and Responsive Materials in the Design Process
Marcus Farr, Tongji, United Arab Emirates
Andrea Macruz, Tongji, Brazil
Alexandre Ulson, Centro Universitario Belas Artes, Brazil

This project investigates the role technology and neuroscience play in making meaningful connections between people and architectural
space. It discusses why it is important to focus on designing with more significant impact, focusing on the quality of experience rather
than quantity of objects. It moves on to indicate that design can harness this power for social changes and discusses how technologicalrelationships with humans can be the center of the design conversation. To interrogate this further, we have created a series of simulations,based on a piece of interactive, intelligent furniture as the centerpiece to an architectural space. It utilizes a computational pattern thatis coded to respond to human activity. It is subsequently materialized with temperature responsive bi-materials, which are coatedthermochromically, and electrically programmed with micro-controllers, and then connected to a computer code that makes readings
based upon human interaction. Through this process, it manifests a methodology that categorizes the test results into: Static, Repetitive,
and Non-static morphologies. These question the potential of the prototype, making certain that no elements other than the furniture andits integral parts are used to investigate a series of outcomes. The paper offers definitions of the process in the following terms: Repetitive
Morphologies = consistent basis actions Non-static Morphologies = non repetitive actions based on input variables Static Morphologies= actions that don't change, or are considered unsuccessful. As the computational patterns and colors change, we are made aware of therelationships between space, technology, and the human sensorium.

28 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

Sunday
July 26
Parallel Sessions
Abstracts appear as originally submitted by theauthor. Any spelling, grammatical, or typographicalerrors are those of the author.

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08:10-09:00 | British Summer Time (UTC+1)

Sunday Live Stream Session 1
Media History
Session Chair: Celia Lam
58114

08:10-08:35

Image and Gesture: A Modernistic Vision in Weimar Visual Culture
Chunyan Fu, University of Cambridge, United Kingdom

This paper introduces the issue of gesture into reflections on the emergence of a modernistic vision, drawing from Walter Benjamin’s
and Giorgio Agamben’s remarks on the potentiality of gesture in the dialectical interruption and repetition. As representatives of artistic
movement in Weimar Berlin, the works of Otto Umbehr and of Walter Ruttmann belong to the trajectory of urban visual culture in the
1920s. Incorporating bodily movement and gestural culture with city landscapes, their works offer a signature perspective to observe andreflect on the new vision generated by modernity. With selected works of Umbehr and Ruttmann’s Berlin, Symphony of a Great City (1927),
this paper will explore how modern city life changed people’s visual perception and how photography and cinema in the early twentiethcentury, as an attempt to recover the lost gestures, display the potentiality of actualizing movement and what Benjamin calls a messianic,
kairological time. I would argue that gesture, as itself a dialectical image, not only enables the emergence of a modernistic vision of timeand movement and influences the artistic creation of visual representation, but also moves beyond the pure realm of aesthetics andreaches the field of ethics and biopolitics by exhibiting its own mediality, thus realizing the potentiality of the moving image.
57761

08:35-09:00

Old News from Close Friends, New News from Casual Acquaintances: Social Media and Echo Chambers Revisited
Andrew Duffy, Nanyang Technological University, Singapore

A common criticism of the interface between news and social media is that of the echo chamber (Sunstein, 2001) which suggests thatin order to avoid information overload or cognitive dissonance (Festinger, 1957), people limit their news diet to stories and topics that
conform to their pre-existing views. Over time, this limits awareness that other divergent views exist at all, and polarises society. Yet
weighed against this are studies which suggest that social media – particularly Facebook – offers both strong ties to close friends,
and weak ties to more distant contacts (Granovetter, 1973), which may bring alternative viewpoints to a social media news feed. Echochambers may therefore not be such a threat as was foreseen (Haim, Graefe & Brosius, 2018) and studies have shown that social media
actually expose people to more heterogeneous than homogenous opinions (e.g. Fletcher & Nielsen, 2017; Flaxman, Goel & Rao, 2016).
Complicating this picture, however, news on social media is now complemented by news on direct messaging apps such as WhatsApp
and WeChat, where strong and weak ties may present distinctive sharing behaviour. Based on focus group discussions with 50 people
who routinely share and receive news on social media and on direct messaging apps, we examine the extent to which each brings adiverse or a homogenous feed of news. Further, we question whether people actively seek out differing viewpoints as one of the benefitsof social media or direct messenger news feeds.

30 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

09:10-10:00 | British Summer Time (UTC+1)

Sunday Live Stream Session 2
Aesthetics, Design
Session Chair: Matthew Coats58277

09:10-09:35

Heritage-Inspired Creativity for Textile Printed Pattern: A Case of SukhothaiKamonsiri Wongmuek, Dhurakij Pundit University, Thailand
Prashya Piratrakul, Dhurakij Pundit University, Thailand
Nitiphol Thararoop, Dhurakij Pundit University, Thailand

Sukhothai province of Thailand has been included to be a member of UNESCO’s Creative Cities Network: UCCN for its crafts and folk
art in 2019. And two historical parks of Sukhothai were declared as World Heritage Sites by UNESCO. Therefore Sukhothai is the place
where is full of cultural heritage and creativity. The aims of this study are: (1) to study Sukhothai’s art and heritage and decode its culturalfeatures to key characteristics (2) to interpret those key characteristics to be inspirations for the creative commercial textile printed
design. Methodology: This participatory observation study started with a field visit to get information on the local culture. Qualitative
data and inputs were used for thematic analysis to get key characteristics. Design developing process in six weeks design workshop
is used for developing the printed textile design. Results: The analysis provides 4 different design characteristics, each in their way,
is composed of heritage and creativity – Key Characteristic 1: heritage (Ancient ruins in Si Satchanalai national park)+ creativity (Themood of romance). Key Characteristic 2: heritage (Ancient textile)+creativity (The modern ethnic). Key Characteristic 3: heritage (Golden
jewelry) +creativity (The modern oriental). Key characteristic 4: heritage (Wat Srichum’s wall engraving) +creativity (The mood of artistic).
Conclusion: Through the process, the designs had presented the experience and results that reflected the heritage resource and creativity
on textile printed design in different moods and tones. All these designs can be used for commercial products in further projects.
58278

09:35-10:00

Heritage Inspired Costumes for Thai Traditional Massage Business
Prashya Piratrakul, Dhurakij Pundit University, Thailand
Kamonsiri Wongmuek, Dhurakij Pundit University, Thailand
Nitiphol Thararoop, Dhurakij Pundit University, Thailand

Thai traditional massage has been recently formally added to the intangible cultural heritage list of UNESCO. This health service
business has a reputation as top 5 of the world. But the uniforms of masseuse are normally ready-made which had been bought in themarket, which has less story communication to raise cultural awareness. Printed textile design can be an option in designing attractive
uniform and reflect the cultural heritage without adding too much cost. The aim of this study is to explore how Sukhothai’s heritage caninspire Thai traditional massage costumes through printed textiles on apparel. Methods: This participatory observation study started
by a field visit to get information on the local culture. Qualitative data and inputs were used for producing the idea sketches. Then, somepatterns were selected for designing the print position on apparels based on the three rhythm theories (repetition, radiation, gradation)and scaling. Results: 4 printed textile designs has been put on uniforms in 3 different ways of rhythm theory (repetition, radiation,
gradation) to make 12 masseuse uniforms. Conclusion: Sukhothai’s historical heritages can be interpreted into the creative printed
design which can be used on simple Thai traditional masseuse’s uniforms. Not only to create a different mood and tone of apparel but
also represent its cultural heritage.

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10:10-11:50 | British Summer Time (UTC+1)

Sunday Live Stream Session 3
Literature/Literary Studies
Session Chair: Richard Donovan
58450

10:10-10:35

Alluding to Childhood Growth and Desire in Roald Dahl’s Esio Trot
Ji-Eun Kim, Yonsei University, South Korea

Roald Dahl's Esio Trot is a peculiar story for children's literature since there are apparently no children in the main storyline. Rather thancasting nonchalant children as protagonists, Roald Dahl features a love story between middle-aged Mr. Hoppy and Mrs. Silver with the
go-between of the pet tortoise, Alfie. Alfie's "growth" can be read in two ways. First, Alfie's slow growth and Mr. Hoppy frequent replacing of
Alfie by other tortoises can be read as children's desire of wanting to grow faster and become an adult more quickly. Roald Dahl addresses
children's longing to physically grow taller and bypass the slow passing of time in childhood. Second, the subsequent replacing of Alfie
with other larger tortoises read as the growing sexual desire of Mr. Hoppy and his unrequited love for Mrs. Silver. There have been folktales
including a Korean version that have tortoises read as a phallus like symbol. By addressing these two readings, this article argues that
Dahl's story resonates with readers spanning from children to adults.
58484

10:35-11:00

Who is Oliver? Unexecuted Wills and Threatened Legal Rights in Oliver Twist
Akiko Takei, Chukyo University, Japan

In this paper, I examine the unexecuted wills and the difficulty in exercising legal rights in Oliver Twist. In Dickens’s novels, the making andexercising of wills is very important because these actions are required for inheritance. The decision of to whom a person will bequeath
their fortune exposes a character’s desire for money, affects and manipulates their human relationships and life events, and propels
the plot. Oliver Twist focuses on Monk’s trick for depriving Oliver of his inheritance by annulling three wills that otherwise would have
proved Oliver’s identity and heirship. Monks is a debauched person, but his scheme goes quite well because he effectively robs Oliver ofthe means of claiming his legal rights. He is clever enough to understand that every legal claim is void without documented evidences
or witnesses, and Oliver’s parents cannot properly make a will because of their obscurity and untimely deaths. Oliver’s bitter experiencedemonstrates that not all people are equal under the law; the objective of the law is not justice and the evil and wicked can lawfully
deprive the good and honest of their property. The law and wills in Oliver Twist, among all of Dickens’s novels, are unique because they
are arbitrarily put into practice.
58421

11:00-11:25

A Comparative Analysis of Metaphors Constructing Danger and Force Dynamics in Buddhism Discourse
Baramee Kheovichai, Silpakorn University, Thailand
Makoto Watanabe, Hokkaido Bunkyo University, Japan
Masako Wada, Fuji Women's University, Japan

This study aims to compare the metaphors used to conceptualize danger and their force dynamic patterns in the dharma books of two
prominent monks, the Venerable P.A. Payutto and Buddhadas Bhikkhu, who represent Normative Buddhism and Intellectual Buddhism,
respectively. Three dharma books of each monk were selected for analysis and they were read to determine dangerous concepts.
Metaphors that are used to conceptualize concepts that pose a threat or danger to humans physically or mentally were analyzed andcompared in terms of conceptualization and force dynamism. This paper discusses three prevalent source domains which have force
dynamics: MOVEMENT, FIGHTING and OBJECTS. This paper argues that Buddhadas Bhikkhu’s emphasis on mental practice to reach thestate of void results in metaphorical conceptualization of danger as residing in the mind and forcing movement. In contrast, Venerable P.A.
Payutto, as an academic monk who is more conventional, conceptualizes danger as external to humans and restrict humans’ movement.
This paper concludes that integrating frameworks in cognitive linguistics in the analysis of religious discourse can shed further light on
intra- and inter-religious comparison, offering a more profound understanding of religious beliefs.
58107

11:25-11:50

Dastan-e Amir Hamza and the Uncanny Resonance of New(s) Stories
Mariam Zia, Lahore School of Economics, Pakistan

This paper seeks to make a comparison between stories from Dastan-e Amir Hamza (The Adventures of Amir Hamza) and news stories
from Pakistan and by virtue of this comparison, explore the uncanny ring of a repetition of concerns which can be traced and linked toeither the Islamic or the cultural aspects of the Indo-Pakistan Subcontinent. Hailed as "the Iliad and Odyssey of medieval Persia", The
Adventures of Amir Hamza is an ahistorical and areligious narrative built around the life and times of Hamza bin Abdul Muttalib, the uncleof Prophet Muhammad who lived in Arabia (566–625 C.E.). The first historical references to stories venerating Hamza date back to thetimes of the Prophet. However, through centuries of being adapted into narrative traditions and art forms, especially through the IndoPersian oral storytelling genre known as dastan, history and fact have been subsumed into the fantastical. The comparative analysis
in the paper is not aimed at making the Hamza narrative contemporary or detracting from the significance it holds within its specifichistorical, cultural and religious framework. Neither is this to suggest that the Hamza narratives be contemporized. I argue that thinking
about resonances between stories that are spatially and historically diverse – and removed – will enable us to stress the importance ofstorytelling as a space for debate, power and conjecture in the Muslim world. Storytelling spaces, I contend, should remain areligious andahistorical hence allowing for debate that remains unfettered by religious dogma and from the self-righteousness of secularism.

32 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

12:00-13:15 | British Summer Time (UTC+1)

Sunday Live Stream Session 4Advertising, Marketing, & Public Relations
Session Chair: Sarah Louisa Birchley58329

12:00-12:25

Development of The Causal Relationship Model for Innovative Communication Management on Image and
Reputation of International Programs in Thai Universities
Nutthaboon Pornrattanacharoen, National Institute of Development Administration, Thailand
Pratoom Rerkklang, National Institute of Development Administration, Thailand

The aim of this research is to study the development of the causal relationship model of the management innovation of image andreputation communication of international programs of Thai universities. This research is a mixed research using a combination of
methodologies including secondary data, qualitative research, and quantitative research. The samples are students studying in bilingual or
English programs at public and private high schools in the Greater Bangkok Area totaling 580 respondents. Structural Equation Modelling
was used to analyze the direct and indirect effects among the variables. The results of the analysis of the structural equation of the causal
relationship model of management innovation of image and reputation communication of international programs of Thai universities wereconsistent with the empirical data in accordance to the statistical acceptance level with Chi-Square value = 42.124 df = 31.0 Sig. = 0.088 >0.05 and CMIN/df. = 1.359 < 2.0. This model consists of the variables of perception of news and general information, integrated marketing
communication, management, image, and reputation of international programs of universities in Thailand. The model fits the empirical
data. The most influential factor affecting the image and reputation of international programs in Thai universities was the program
management. This is followed by the integrated marketing communication of international programs in Thai universities.
58479

12:25-12:50

The New Media Semiotics and the Rise of Universal Symbolic Language: A Perspective From Digital
Natives in Nigeria
Emmanuel Nzeaka, Pan-Atlantic University Lagos, Nigeria
Beryl Ehondor, Pan-Atlantic University Lagos, Nigeria

Speech communication is a unique sort of group cultural identity. This peculiarity seems to be under pressure from symbolic media
languages like emoticons, emojis, and memes amongst a horde of computer diacritic symbols. This text postulates that the distinction of
language is coalescing to a universal phonological dialect among the digital generation due their unique application of computer symbols
in media communication, thereby evolving a novel modality of linguistic processes that deliver a general appeal to demolish the barriersof culture distinct languages. This subject is germane because the prevalence of this style of communication gradually getting throughthe typical manner of writing is once again becoming a source of apprehension. This study, based on Semiotic Theory worked withadolescents between the ages of 15-18 through qualitative and qualitative research methods to make conclusions. The study found thata significant majority, 65% of respondents agreed that symbolic language is the future of all-encompassing communication that will breakcultural hindrances, 24% disagreed, while 11% were uncertain. This analysis gives the understanding that humanity is gradually rallying
to the use of one language through signs and symbols as it was before the development of distinctive speech. This field will be of value
to researchers in language evolution and policymakers in the evolution of one language for humans.
58034

12:50-13:15

Drone Journalism and the Redefinition of Ethics in Professional Journalism
Beryl Ehondor, Pan-Atlantic University, Nigeria
Emmanuel Nzeaka, Pan-Atlantic University, Nigeria

The emergence of drones in journalism has raised questions concerning its use and implications against the backdrop of local andglobal professional media’s interpretation of ethics. This subject is germane at this time taking into consideration the pervasiveness ofdrone technology in news-gathering and investigative journalism. The emergence and convenience of drone journalism are fraught withdialectics around privacy, intrusion and professional ethics. The redefinition of ethics is therefore imminent in the face of rising challenges
associated with drone journalism. This paper thus postulates that the application of ethics in journalism requires modifications to suitthe demands of this avant-garde reporting, as the intrusive nature of this medium of investigative journalism will create new ethicalchallenges for practitioners, governments and citizens. This paper engages literature review and discourse analysis on the issues of
ethical dilemmas in drone journalism, implications for the African Media and society. The focus is to contribute to journalism ethics
in a drone age via a re-definition of ethics rooted in the philosophy of virtue ethics. This paper will specify the relevance of rethinking
the classical interpretation of ethics through a transformative understanding of new perceptions in the face of drone technology. In
conclusion, the paper pays attention to three stand-points: the regulation of drone journalism, the redefinition of media ethics, and theagglomeration of the two to bring out an acceptable moral procedure on drone journalism.

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Keynote Presentation: Donald Hall

Dislocation/Invitation

Sunday, July 26 | 13:30-14:15 | British Summer Time (UTC+1)

IAFOR’s special theme in 2020 is “Embracing Difference”, which builds on two previous years’ themes:
examinations of fear for what the future might hold (2018), followed a year later by explorations of
our ability to shape alternate futures (2019). The continuing timeliness of both topics has been
fuelled not only by global political trends, but also (and in ways that largely account for thosetrends) the fact that individuals today are being confronted incessantly with forms and intensities of“difference” as never before in human history. Unless we are wholly off the grid of media and extracommunal encounter (as we might find with self-isolating religious communities), we are confronted
daily with lifestyles, belief systems, languages, and ways of being that are radically different fromour own. Whether face-to-face or mediated, these continuing micro-shocks of encounters withepistemological difference can be terrifying, exhilarating, disorienting, or even erotically stimulating(if not several of those at once). Much hinges on how we decide to process such encounters, a choice
for which, I argue, we bear responsibility. To the extent that we can actively choose to frame such“dislocations” as desirable “invitations”– to question the rightness of our own stances, the securityof our own “truths,” and the limitations of our own knowledge – we can welcome encounters withdifference as necessary for learning and growth. Too often, of course, they are processed much
more narrowly as violent threats to insular selfhood, to national and cultural primacy, and to religious
absolutes. We as teachers, scholars and public intellectuals have a role to play in reframing a publicdebate on the fundamental value of “difference”. Beyond our common and often tepid proclamationof respect for “diversity”, it is imperative that we promote and defend the inherently generative effectof the “unsettledness” that terrifies so many of our fellow citizens. Invitations to rethink our “selves”,
our beliefs, and our values should be celebrated as inherently educational opportunities, rather thanfeared as apocalyptic threats to coherence or community.

Donald E. Hall
Donald E. Hall is Dean of the Faculty of Arts, Sciences, andEngineering at the University of Rochester, USA. Prior to moving to
Rochester, he was Dean of Arts and Sciences at Lehigh University,
USA. Dean Hall has published widely in the fields of British Studies,
Gender Theory, Cultural Studies, and Professional Studies. Overthe course of his career, he served as Jackson Distinguished
Professor of English and Chair of the Department of English (andpreviously Chair of the Department of Foreign Languages) at West
Virginia University. Before that, he was Professor of English andChair of the Department of English at California State University,
Northridge, where he taught for 13 years. He is a recipient of the University Distinguished Teaching
Award at CSUN, was a visiting professor at the National University of Rwanda, was Lansdowne
Distinguished Visiting Scholar at the University of Victoria (Canada), was Fulbright Distinguished
Chair in Cultural Studies at Karl Franzens University in Graz, Austria, and was Fulbright Specialist at
the University of Helsinki. He has also taught in Sweden, Romania, Hungary, and China. He served on
numerous panels and committees for the Modern Language Association (MLA), including the Task
34 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)Force on Evaluating Scholarship for Tenure and Promotion, and the Convention Program Committee.
In 2012, he served as national President of the Association of Departments of English. From 20132017, he served on the Executive Council of the MLA.
His current and forthcoming work examines issues such as professional responsibility and academic
community-building, the dialogics of social change and activist intellectualism, and the Victorian(and our continuing) interest in the deployment of instrumental agency over our social, vocational,
and sexual selves. Among his many books and editions are the influential faculty development
guides, The Academic Self and The Academic Community, both published by Ohio State University
Press. Subjectivities and Reading Sexualities: Hermeneutic Theory and the Future of Queer Studies
were both published by Routledge Press. Most recently he and Annamarie Jagose, of the Universityof Auckland, co-edited a volume titled The Routledge Queer Studies Reader. Though he is a full-timeadministrator, he continues to lecture worldwide on the value of a liberal arts education and theneed for nurturing global competencies in students and interdisciplinary dialogue in and beyond theclassroom.
Professor Donald E. Hall is a Vice-President of IAFOR. He is Chair of the Arts, Humanities, Media &Culture division of the International Academic Advisory Board.

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Notes36 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)ECAH2020
VirtualPresentations
Watch ECAH2020 Virtual Presentations on the following webpage:

vimeo.com/channels/ecah2020
Abstracts appear as originally submitted by the author. Any spelling, grammatical, or
typographical errors are those of the author.

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vimeo.com/channels/ecah2020

ECAH Virtual Presentations
Arts
58019

AI in the City: Speculating on Potential Futures Through Media Art
Marcos Dias, Dublin City University, IrelandThis paper analyses the increasing influence of artificial intelligence (AI) in the social and spatial experience of contemporary urban
living, and how media art projects can enable us to speculate on its future implications. AI technologies are being combined with sensors,
surveillance cameras and databases to improve the efficiency of key urban infrastructures and make them more sustainable. However,this assemblage has also supported pervasive forms of surveillance that involve detailed citizen profiling. This has been demonstrated
by China’s Social Credit System and its aim to regulate social behaviour in public space according to pre-established notions of what isdeemed acceptable or not under the guise of encouraging trustworthiness in citizens. This highlights the need to address the complex
ethical issues that emerge from the application of AI in urban space, involving privacy rights, government oppression, social and racial bias
and the replacement of human oversight with decisions made by AI agents. Individual artists such as Liam Young and artist collectives
such as Blast Theory have speculated on future urban scenarios through projects that include conceptual films, live performances andparticipatory art projects. Such projects merge fiction and reality and are informed by developments in surveillance, biotechnology andautonomous machines that suggest ways in which AI might influence the future of urban living. By analysing case studies of art projects
that enable reflection on the increasing role of AI in the city I discuss its future social, spatial and ethical implications.
58463

The Implementation of VR Technology in the Recoloring of the Historical Pharaonic Sites: Case Study on
Khuwy’s Tomb
Heba El Kamshoushy, Alexandria University, Egypt

Egypt has a rich Pharaonic heritage. Most of them are tombs or temples as the Egyptians believed in eternity. The ancient Egyptian artist
decorated tombs and temples with colored hieroglyphic texts that serve their eternity beliefs. By developing his own color identity aremarkable color scheme was distinguishing most of the pharoanic arts. He used pigments made from inorganic substances for coloring,which explains the extraordinary good preservation of most of the colors on tomb walls. But these inorganic pigments are affected bydegradation factors through the years so the colors that appears now to the viewer are different than the original colors, in addition to thedeterioration of some parts of the historical illustrations in most tombs and temples. Therefore studies of the chemical compositions ofpigments used in each Egyptian dynasty and their effect on the degradation of colors is important to analyze the original colors used andunderstand the color scheme chosen by the Egyptian artist in his illustrations. This research will examine the impact of using the modern
technology of VR - virtual reality – that replaces the real word with a virtual one, in representing the ancient pharoanic sites in a complete
assumption of their original colors before degradation. Based on the recent researches regarding chemical degradation of Egyptiancolors. The study will provide an interesting experience for the visitors.
58443

Soft Heroes and Unusual Detectives: Researching Bodily Parody by Reading Itxaro Borda While Staring at Ana
Laura Aláez
Maite Luengo Aguirre, University of the Basque Country, Spain

The body has become a central element in the Basque cultural production, even if it arrived with some delay in relation to the international
practices. Within this context, this case study research examines the use of parody as a strategy to put the female body in the centre. For
this purpose, this communication analyses works by the writer Itxaro Borda (Bayonne, 1959) and the multidisciplinary artist Ana Laura
Aláez (Bilbao, 1964). The first part is dedicated to one of the major Basque language writers, whose work is nowadays being revisited byresearchers from different perspectives, ranging from sexuality to politics. Borda is especially known for her detective fiction series (19942007), where Amaia Ezpeldoi is the main protagonist, a lesbian detective whose traits are contrary to the stereotypical agent. Ezpeldoi’s
character is analysed through her bodily experience by using narratology from a feminist perspective. The second part of the study
investigates five textile sculptures created by Aláez, one of the artists who represented Spain in the 49th Venice Biennale in 2001. Between
1992-1993, she created sculptural artworks reimagining how to dress heroes and villains. Her work is examined through concepts ofsemiotics and applied psychoanalysis. As a result of this comparative study, it can be claimed that parody proves to be a highly effective
ally in drawing attention to alternative imaginaries to the existing dominant ones, by in this particular cases, putting the female body inthe centre as the main heroic subject.
58318

Food Culture and Intergenerational Care On and Off Stage
Tabia Lau, York University, Canada

In 2014, American playwright Sarah Ruhl’s play, The Oldest Boy premiered at Lincoln Centre. The play is a dramatized story of a white, Catholic,American mother contending with her Tibetan husband and the fact that her child may be the reincarnation of a high Lama. Audiences andcritics alike were equally hesitant and curious to see what Ruhl, in an interracial marriage herself, would bring to this narrative. The play, highly
anticipated by critics, and dreaded to be offensive by audiences, would satisfy neither group, as The Oldest Boy in fact evades actual serious
engagement with the themes it seems to promise to delve into. Located at the intersections of The Oldest Boy, food culture, and intergenerationalcare, my paper is an exploration of the division of labour and familial and national allegiance in a Tibetan Buddhist and Eurocentric marriage. As
the numbers of interfaith and intercultural marriages continue to rise, so to do the fields of family traditions begin to grow complex and expansive.
When two differing cultures and methodologies of family care and ancestral knowledge combine to create a new family, what important practices
remain, and where are the sites of intercultural collaboration? Drawing from Ruhl’s play, Ngyuen Tan Hoang’s Rice Queen models, Sune Jensen’s
engagement with R.W. Connell’s definition of hegemonic masculinity, and Asian-American comedian Ali Wong’s intersocial theories on Asian
Men, my paper engages with these important questions of intercultural acceptance within a family structure.

38 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

vimeo.com/channels/ecah2020

ECAH Virtual Presentations
Arts (cont'd)
58188

Social Forums for a Different Democracy: Key Artistic Strategies of Chinese Socially Engaged Art in the 21stCentury
Weiwei Sun, Ghent University, Belgium

It is the goal of this presentation to analyze how do some recent Chinese socially engaged art experiment a different democracy than thewestern paradigm. An in-deep study of art project Everyone's East Lake (2010-2014) will be introduced. East Lake is the biggest tourist
attraction in Wuhan city of China, whereas, in recent ten years, increasing real estate projects have been invading her surface. This projectcalled for artists and the public to do artworks along the lake to declare their civil rights for the common land, meanwhile, to protest theconstruction of a big amusement park. During three terms in four years, 116 artists(groups) created 133 artworks of all-media, including
visual art, performances, and performing arts. As many of the creations interacted with the audience, and several relative public seminars
were held, this project functioned as a ""Social Forum"" coined by me in my PhD research. It refers to a type of socially engaged art
addressing particular social issues and endeavouring to build a platform for public discussion. In a nation where the freedom of speech
is often not guaranteed, a Social Forum has a significant meaning as an artistic substitute for democracy in China. Namely, a ""social
interstice"" adapted by Nicholas Bourriaud from Karl Max, which is an independent space in the society excluding political and economic
regulations. Thus, it is critical to ask, what are the unique artistic strategies of these projects? What kind of democracy do Chinese artists
want to achieve by these strategies?
58242

A SDT-SFBT Based Group Intervention on College Students’ Smartphone Addiction and Positive Smartphone Usage
Yang-Hsueh Chen, National Chengchi University, Taiwan
Yi-Chen Wu, National Tsing Hua University, Taiwan

Smartphone addiction/problematic smartphone usage has become a pressing issue, however, interventions aiming to arouse positiveenergy and inspire self-determination to change are scant. Integrating the tenets of self-determinaiton theory (SDT) and solution-focus
brief therapy (SFBT), this study aimed to implement a group intervention to evaluate its effectiveness on college students' smartphone
addiction, positive usage of smartphones, and psychological well-being. We formulated a group of three college students after initialinterviews to determine their qualifications. During the intervention (six weekly meetings each lasted for 1.5 hours) we lead activities
such as goal setting, progress sharing, imagining success, strength sharing, and complements with each other. In addition, tracking apps
were introduced to the participants to self-monitor their smartphone usage. The participants completed the pre- and post-test surveys
that comprised the Positive Smartphone Perceptions and Usage Inventory (PSPUI), the Smartphone Addiction Inventory (SPAI) and thePsychological Well-being Scale (PWBS). Each participant also received a 1.5-2 hour interview with the researcher. Results showed astatistical improvement on PSPUI and SPAI, which indicated that the SDT-SFBT experiment group was useful in helping participants with
their smartphone usage. The results from the qualitative data also showed that the participants benefited by joining the experiment groupas they gained satisfaction with their smartphone usage and was able to utilize smartphone in a positive way. Other rewards, such asenhancing problem-solving skills, increasing motivation to develop interests other than using smartphone, and coping with their troubled
emotions better, were reported.
56403

Access to Shakespeare

Lori Lucas, University of Colorado-Boulder, United States
Whether you are teaching Shakespeare to students ages nine or ninety, the question arises as to what approach to use--how to attack
the play, how to make inroads, and how to make the Bard enjoyable and accessible. Do you explain the plot or lecture on language orcontemplate the cast of characters? What to include and what to omit? After many years of teaching Shakespeare to students of all ages I
have come up with a method, using the first 3 scenes of Macbeth (with special emphasis on the very brief Act one, scene one) to introduce
and elucidate. In this workshop presentation I will demonstrate this method in the hope of encouraging others to implement it or a similar
approach.
58080

The Role of Designer in Interdisciplinary Team

Tomas Chochole, University of West Bohemia, Czech Republic
Introduction: Design has its origins in making things. Good designers are curious and interested in what's happening in the world
around them. The innovations in all areas need more cooperation of different professions. Designers are usually in the centre ofteams to be able to understand to other experts. Research Design: The paper is about an ability to listen to the world, to embracecomplexity and push aside boundaries in interdisciplinary teams as an experience from the international and interdisciplinary faculty
projects. FINDLAY (1997) says ""teamwork empowers students through critical reflection, providing an emancipating learning situationin preparation for professional design practice."" The research concept is focused on group of 18 students from product design studioand their different roles in their interdisciplinary teamwork. The aim of research is to describe their key skills and different reflection of
their design work at teams, because discovering and understanding opinion of team members, partners and customer requirements
as an innovative approach the most important step in making a good design. Methods: The role of designer in interdisciplinary teamwill be shown by research method that WALKER (2018) calls ""journalist’s investigative methods"" as an innovative approach withcombination of qualitative data analysis. Conclusions: The results of research will be included in case study. The research is still inprocess and will be finished in the end of May 2020.

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vimeo.com/channels/ecah2020

ECAH Virtual Presentations
Arts (cont'd)
58481

Developing a Modern Pharaonic Identity Through the Implementation of Creative Geometrical Grid Systems
Heba El Kamshoushy, Alexandria University, Egypt

Most of the remains from ancient Egypt came from tombs and temples, as the Egyptians believed in afterlife eternity. That was themain influence for the development of art in ancient Egypt. The ancient Egyptian artist covered the walls with hieroglyphic texts andillustrations that serve their eternity believes, but his organization of the elements on the walls wasn’t random, it followed accurate
squared grid systems to align and size the elements within the given format with great proficiency (Madsen, R.S, 2019). The applicationof this rule started in the old Egyptian kingdom with minor changes in proportions in the following middle and new kingdom. In the twenty
first century new graphical concepts emerged and the use of graphic software has provided unlimited artistic manipulations and design
grids. Such innovative geometrical grids act as effective organizational systems and provide new design layouts. This research studies
the integration of innovative 2d grid systems (Abstract geometrical grids, simple layered 2d grids, double layered grids) and 3d grid
systems (isometric grids, linear perspective grids) with the Egyptian hieroglyphic texts and illustrations. Each grid provides a different
mathematical concept with different design options. Artistic demonstrations are created by the researcher to visually analyze the results
and study the impact of using each grid in reorganizing the pharoanic scenes and creating a new modern pharoanic identity, following thedesign principles - harmony, balance, rhythm and visual perception- in the layout formation.

Humanities
56860

Intercultural Education in Europe: The Bridge Teaching Values of Cultural Diversity
Iryna Rudyk, University of Padua, Italy

The increasing number of young migrants in Europe has brought a necessity to provide a new educational system. Intercultural education
has been seen by the Council of Europe and UNESCO as a solution to this issue. The educational approach has been thought not onlywith the intent to preserve the cultural heritage of migrant children, but also to cross-cultural borders which have risen in a multiculturalsociety. Both institutions have also provided definitions of the new educational approach. According to UNESCO, intercultural education
has the aim to promote and establish a dialogue between human beings (Guidelines for Intercultural Education, 2007). The Councilof Europe in “T-KIT for Intercultural learning” defines intercultural education as “[…]an educational approach that can lead to socialtransformation”. Both guidelines describe the values and principles of this approach, but despite the T-KIT provides theoretical methods
on teaching intercultural education, it does not provide a common practical solution. For this reason, the first part of the paper introduces
four theoretical levels of intercultural teaching and skills. In the second part, theoretical methods are seen in practice by the comparisonof polish and Italian intercultural approach. The aim of this comparison is to demonstrate how the socio-political situations of bothcountries may have influenced the development of this new educational process. As a result, this paper will show that four of the TKIT’slevels and definitions of intercultural education may not be enough to develop an efficient intercultural education in Europe.
58323

Understanding the Mauritian Kitchen History Through Primary and Secondary Sources
Sabrina Ramsamy-Iranah, University of Mauritius, Mauritius
Santaram Venkannah, University of Mauritius, Mauritius
Deepa Gokulsing, University of Mauritius, Mauritius
Vishwanath Pooneeth, University of Mauritius, Mauritius
Yovesh Bhiwoo, University of Mauritius, Mauritius

The kitchen is the multifunctional space in a home where family and friends spend quality time to prepare food, cook, eat as well as
discuss daily things. To understand the evolution of the kitchen in Mauritius, the primary and secondary sources compiled by the Mauritian
Heritage Funds (Appravasi Ghat, Mahatma Gandhi Institute Folk Museum and Le Morne – Trou Chennile Village) depicting the life ofslaves, labourers, and traders who brought their tangible and intangible heritage were extensively studied. In addition, to understand thetransition of Mauritians from the Silent and the baby boomers’ generation, a qualitative study using the snowball sampling method on 22
participants aged between 55 and 95 years was conducted. Their kitchen histories and adjustments done over the years in the kitchenswere recorded and transcribed during face-to-face interviews. Both rural and urban areas from the North, South, East, Center, and West of
Mauritius were targeted to conduct this study. The countless memories of the kitchen in this age group are very important as some havestill maintained traditional methods and elements of cooking such as the ‘roche cari’, ‘foyer’, and ‘rechaud’.
57537

Adapting Complex Time: Story of Your Life (1998) and Arrival (2016)
Lauren Molyneux-Dixon, University of Leeds, United Kingdom

In both literature and film, we’re faced with complex characters, complex plots, complex themes, complexity in narration and, occasionally,
complexity in narrative structure, all of which have been long present in fictional works and all of which have been addressed extensively byscholars (we’ve witnessed a resurgence of these terms in academic circles in recent years following the rise of the puzzle film in the 1990s).
But what can be inferred when we consider narrative complexity in terms of adaptation? For this study, I consider complexity in relation to
nonlinear storytelling and apply stylistic methods of analysis to the blockbuster film Arrival (2016) and its source text - Ted Chiang’s shortstory, Story of Your Life (1998). The aim of this paper is to examine narrative complexity in adaptation and address questions surrounding
what is adapted in such cases, how it is adapted, and the effects both versions of such a text can produce. The argument that I advance isbased on the premise that by breaking down the text (moving image and printed text) into its narrative components, we can develop a better
understanding of how complex narratives such as this operate across platforms. My analysis focuses on the nonlinear narration, narrative
focalisation and the presentation of coinciding narrative frames that are present in the source text and its film adaptation.

40 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

vimeo.com/channels/ece2020

ECAH Virtual Presentations
Humanities (cont'd)
58468

World Order, Regime and Law of the U.S., UK, France and Europe
Yoshihiro Nagata, Independent Researcher, Japan

After the Second World War, the United States, United Kingdom, France and Europe have built Peace, World Order, Regime and Law with
NATO and alliances. In 2020, the World is confused by the coronavirus pandemic. The United States, United Kingdom, France and EU copewith the pandemic. On March 2020, French President Emmanuel Macron said: "We are at war". Prime Minister Giuseppe Conte decided on
lockdown of Italy. On April 2020, the U.S. President Donald Trump criticized the WHO (the World Health Organization) for the coronavirus
pandemic response. After the First World War and the Second World War, the United States, United Kingdom and France have built World
Order, for example, the United Nations. Certainly, the pandemic may seriously influence the modern politics and world. But I think that theWorld Order of the U.S., UK, France and Europe will continue and build peace, regime and law. The clash of civilizations and remaking of
the world order advocated by Samuel Phillips Huntington may occur, but the U.S., UK, France and Europe will build Peace and World Orderafter the coronavirus pandemic. This paper will research the World Order of the U.S., UK, France and Europe after the Second World War.
And this paper will investigate how the U.S., UK, France and Europe will survive and revive after the pandemic.
58376

Motivational Impact of Perceived Self-sufficiency and Personal Religious Beliefs
Matej Nakić, Zagreb School of Economics and Management, Croatia
Goran Oblaković, Zagreb School of Economics and Management, Croatia
Mirna Korican Lajtman, Zagreb School of Economics and Management, Croatia
Renato Šimunić, Zagreb School of Economics and Management, Croatia

In this paper we set out to explore the impact of perceived self-sufficiency and personal religious beliefs on the connection between
Motivation to Volunteer (VFI) as theorized by E. Gil Clary and Mark Snyder (1998) and Job Expectations which students possess before
entering the workforce for the first time. Our goal is to find out the relation between six personal and social functions (values, understanding,social, career, protective & enhancement) potentially served by volunteering and students’ first Job Expectations, while controlling forpsychological variables of perceived self-sufficiency (Locus of Control) and Religiousness. Our sample is composed of 130 Croatian andInternational students in their junior and senior years of study. Methods used are quantitative and the research nature is correlational.

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Notes42 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

EuroMedia2020
VirtualPresentations
Watch EuroMedia2020 Virtual Presentations on the following webpage:

vimeo.com/channels/euromedia2020
Abstracts appear as originally submitted by the author. Any spelling, grammatical, or
typographical errors are those of the author.

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vimeo.com/channels/euromedia2020

EuroMedia Virtual Presentations
56453

Advertising Education in Hong Kong: Perspectives from Industry Experts

Kit Yin Emmy Wong, Technological and Higher Education Institute of Hong Kong, Hong Kong
The advertising industry has been changed rapidly over the last decade due to the drastic impact of technological advancement. From
conventional advertising, desktop-oriented digital advertising to mobile-centric interactive advertising, and until, nowadays, stronger
focus on technology-based experiential advertising. Tertiary education institutes have been aware that advertising education can not
only be limited to strategical and aesthetic training, but they are also struggling on the right mix of curriculum which can be close to themarket change to enhance students’ work readiness. The aim of this study is to investigate the development of advertising practice andits impact on advertising education in Hong Kong. A focus group was conducted comprising five experts from education, advertising andbranding design, advertising agency and marketing respectively, to understand the up to date practice of the advertising industry, thechallenge between professional practice and education, and the recommendations to the future advertising education. The findings revealthat there is a severe evolution from shifting conventional advertising to digital, while advertisers nowadays find difficulties in looking foragencies which are competent to deliver through-the-line creative solution from strategic planning to execution level. Under the evolutionof the advertising industry, the main challenge of advertising education is how to enable students to be well-equipped with technologicaladvancement and their adaptability to changes. It is suggested to strive for a balance between educating students’ all-rounded strategic
mindset, art direction and executional skillsets.
58130

Butch-girl Arya Stark in HBO’s The Game of Thrones: Got My Own White SteedDiana Rios, University of Connecticut, United States

Arya Stark is a complicated heroine-antiheroine in The Game of Thrones television drama series. Her character sparks discussion withinpublished texts (Frankel, 2014) and social media. Arya defies traditional gender roles, as many “butch-girls” and strong female characters
before her (Brownstein, 1994; Inness, 1999; Inness, 2004; McCaughey & King, 2001; Neroni, 2005). She challenges patriarchal, sociallydefined norms, both within a medieval fantasy world of Westeros, and outside, in the “real” world of viewers. A loyal cherubic-faced girl,Arya manages to “gratify” viewership enough for audiences to return again, even when she dramatically embraces ruthless behaviors.
Arya’s dark behaviors provoke emotions of sadness, pity, and disgust. Viewers accompany Arya through her labyrinthine identity
formation, shaped by tragic external pressures beyond her control. Like many young females in the “real” world, Arya learns survival while
not yet achieving her potential as a young woman. The series incites viewer debate worldwide because most characters apply violent
strategies and violence against females, specifically, runs rampant. As in other fanships, viewers become attached to key characters that
resonate with triumphs and disappointments in their own lives. Complementing a feminist framework, researchers use media uses andgratifications (Blumler & Katz, 1974; Ruggiero, 2000) and emotion (Buck, 2014) theories to better understand the qualities, strengths,
and weaknesses of Arya Stark, during seasons 1-8. Critical analysis will focus on series content and incorporate social media examples.
56522

The Digitalisation of Alternative Means of News Gathering and Dissemination in Southern Hinterlands ofNigeria: Challenges and Prospects
Joseph Wogu, University of Nigeria Nsukka, Nigeria

Nigeria is the largest country in Africa with over 70% of its population dispersed in the hinterlands that are characteristically insecure,inaccessible and isolated. Information gathering and dissemination in these areas are highly limited; most of them do not access national
and international news. Notwithstanding arrays of print and electronic media activities; newsgathering and dissemination remained thepreserve of professional journalists while rumours, gossips, gong/traditional public announcer remained known alternatives. However,media digitalization led to the emergence of unprofessional journalists and the use of the Internet as an instrument for news gathering anddissemination in the 21st century Nigeria. This paper explores the dynamics of these changes and their challenges through the following
questions: What are the characteristics of the digitalisation of news gathering and dissemination in Southern Hinterlands of Nigeria? What
are the challenges facing digitalized news gathering and dissemination? How can ICT companies leverage digitalization to transform theirbusiness models to achieve sustainable benefits? Survey and descriptive methods were adopted, wherein 600 respondents were randomly
selected from six rural communities in Southern Nigeria as sample. The data generated will be analysed with the aid of SPSS software.
Through findings, this paper will explicate new areas of innovation and investments in communication technologies, and provide a valid
framework for newsgathering across Nigeria, which will inevitably advance globalization and enhance development in Nigerian hinterlands.
58457

Fellini in Memoriam – Auteurship and Absurdism as Keys to Understand a 2020’s Society Where Normality is
Anything but Normal
Jytte Holmqvist, HBU-UCLan Communication & Creative Industries, United Kingdom

We live in global times where, at once, we enable the world to grow closer and become more unified, and are still separated through ouringrained fear of The Other; of movements and people different from ourselves. The current COVID-19 pandemic forces us to open our eyesto the potential and capacity of citizens of nations other than our own. In dire times this disconcerting new era has taught us to welcome a
new world order. It highlights the need to think outside the box, welcoming different views and perspectives that, ultimately, prove beneficial
to the collective – across the board. In honour of Fellini on the 100th anniversary of his birth, this paper makes a sweeping comparison
between our diverse society today and the bold and absurdist cinema of the post-neorealist filmmaker. Contextualising his cinema within an
auteurist framework, we highlight how ground-breaking Fellini was in embracing the unconventional throughout his repertoire and argue thatby analysing his films psychosocially we learn more about the world we live in, then and now, and learn to accept differences at a time when
we must consider a range of types and individuals forces to be reckoned with. With films that stir, seduce and impress viewers worldwide,
Fellini defied cinematic traditions and experimented with overlapping narrative styles. His films open our eyes to a new way of thinking andpresent us a world that steps away from the norm – just like we now face a normality that is anything but normal.

44 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

vimeo.com/channels/euromedia2020

EuroMedia Virtual Presentations
58483

The Impact of Camera Innovations on Visual Aesthetics in Documentary Films – A Filmmakers Perspective
Stefan Dux, Zurich University of the Arts, Switzerland

Innovations in camera technology often have a direct impact on the moving image aesthetics. This is especially true for documentary film
productions, where cheaper camera models from the consumer and semi-professional sectors are frequently used (Ellis, Documentary:
Witness and Self-revelation, 2012). Documentary filmmakers have strongly responded to the new possibilities of portable camcorders
and other mobile devices and introduced new visual styles. This paper presents the first part of a mixed-methods research project thatinvestigates the interplay of camera innovations and visual aesthetics in documentaries from a filmmaker perspective and its possible
effects on a cinema audience. Ten video interviews with expert filmmakers were conducted to gain new insights and discuss importantchanges in documentary filmmaking in the last thirty years. Three main shifts can be identified: 1. The introduction of digital palmcorders in
the mid 1990s allowed for more intimate and spontaneous filming that led to a home-video like visual style. 2. Around 2005 DSLR cameras(Canon 5D) reestablished a cinematic look as they were able to shoot HD Video and could use a shallow depth of field. 3. The use ofmultiple small cameras like GoPros, smart phones and drones emerged around 2012 and brought a renunciation of the anthropomorphic,
single camera view. These camera developments offered the potential to change the nature of documentary practices and aesthetics ofthe predominant, heavy shoulder cameras.
58192

Mass Media in the System of Improving Financial Literacy of the Population and Professional Training of
Journalists – Russian PracticeOlga Vikhrova, Lomonosov Moscow State University, Russia

In today's conditions, when the level of financial literacy not only directly affects the material well-being of the population but is also a""barometer"" of the social and economic situation in the country, its increase becomes a necessary element of the development of any
state involved in international economic relations. To meet this problem, national strategies and programs for financial education havebeen implemented in Russia, as well as in other countries. However, most of the training programs implemented as part of the executionof these documents are targeted at the citizens who are at one of the stages of the education system. In the current situation, the media
becomes the most accessible tool for spreading basic financial knowledge among the adult population. At the same time, the training andlevel of knowledge of journalists of the social and political media, which today are the main source of financial and economic information
for non-professional audience, should be constantly upgraded in accordance with the situation in professional field and changing publicdemand. This study has allowed to find out with what subjects the present Russian journalists, bachelor graduates with a degree in
Journalism form knowledge and skills necessary to create financial and economic materials, targeted at non-professional audienceand whether the set of subjects offered to students is sufficient to carry out activities aimed at improving the financial literacy of the
population.
58171

From Grid to Rhizome: Rethinking of the Post-digital Text Layout
Andrea Gogova, Tomas Bata University in Zlin, Czech Republic

Typographers now are able to solve a problem to organize text on differing screen sizes and resolutions by responsive and adaptive
layout. Although an algorithm-based fonts (parametric and generative) allows a degree of randomness and user input those still remainclosed into a mainly static grid arrangement. From the perspective of the emergence of digital media, the change of writing and reading
condition in this media and intellectual approach of Gilles Deleuze (diagram and fold), I propose to review the grid arrangement of a digitaland postdigital text layout as a residuum of Modern and Neo-Modern design thinking. But the grid pattern applied in layout of current
texts could be changed by an actual nature of design processes. Parametric and generative fonts are results of a new operational logic
emerging in the interplay of digital data – interface – author – algorithm – process – user, and invite new creative possibilities of a ‘postdigital’ layout organisation based on the transition from grid to rhizome. Current layouts based on rhizome-inspired organization, areincreasingly recognized as a models of transforming a finality of programmed and designed system into a processuality of an evolving,developing systems of re/programming: re/organisation of preliminary arrangements, which is caused by a ‘swerve’. (Brassett, 2017).
It means it is possible to organize a new postdigital text around the opportunities afforded by new patterns of writing and reading in
the digital space co-designed by both human authors and artificial intelligence and readers changing our understanding of designer/designing process.

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Notes46 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

NotesECAH/
EuroMedia
Reviewers

IAFOR depends on the assistance of a large number of international academics and practitioners
who contribute in a variety of ways to our shared mission of promoting international exchange,
facilitating intercultural awareness, encouraging interdisciplinary discussion and generating andsharing new knowledge. Our academic events would not be what they are without a commitment
to ensuring that international norms of peer review are observed for our presentation abstracts.
With thousands of abstracts submitted each year for presentation at our conferences, IAFOR relieson academics around the world to ensure a fair and timely peer review process in keeping withestablished international norms of double-blind peer review.
We are grateful for the time, effort and expertise donated by all our contributors.

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ECAH2020

Review Committee
Dr Saman Dizayi
Erbil Polytechnic University, Iraq
Professor Xiaofan Gong
Beijing Institute Of Graphic Communication, China
Professor Cláudia Lima
ID+ / FBAUP / University Lusófona do Porto,
Portugal

Dr Maria H. M. Magalhaes
Federal University of Paraíba, Brazil
Professor Zohreh Mirhosseini
Islamic Azad Univerity-Tehran North Branch, IranDr Zainor Izat Zainal
Universiti Putra Malaysia, Malaysia

EuroMedia2020

Review Committee
Professor Dary Dacanay
St. Patrick School, Philippines
Professor Rebecca Lind
University of Illinois at Chicago, United States
Dr Anna K Holmqvist
Monash University, Australia
Professor Xenia Negrea
University of Craiova, Romania

Dr Hsin-Pey Peng
Zhaoqing University, China
Dr César Viana Teixeira
Pontifical University of Goiás, Brazil
Dr Joseph Wogu
University of Nigeria Nsukka, Nigeria

ECAH/EuroMedia2020

Senior Reviewers
Dr Tomas Chochole
University of West Bohemia, Czech Republic
Professor Olena Pozharytska
Odesa Mechnikov National University, Ukraine
Dr Ming Ren
Shanghai Academy of Social Sciences, China

ECAH/EuroMedia2020

Reviewers

Professor Fokiya Akhtar
Zayed University, United Arab Emirates
Dr Shalini Attri
BPS Women's University, India
Professor Nurit Buchweitz
Beit Berl College, Israel
Dr Ji-Eun Kim
Yonsei University, South Korea
Dr Afsana Rashid
University of Kashmir, Srinagar, India
Dr Claire Scott
University of Kwazulu Natal, South Africa
Professor Callum Scott
University of South Africa, South Africa

Dr Aaron Tshidzumba
North West University, South Africa
Dr Olga Vikhrova
Lomonosov Moscow State University, Russia

48 | IAFOR.ORG | ECAH/EuroMedia2020 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)ECAH/EuroMedia2020

A-Z Presenters List
Al-Lehaibi, Majed S.			
p. 28
Jazan University, Saudi Arabia
Chen, Yang-Hsueh			p. 39
National Chengchi University,
TaiwanChochole, Tomas			
p. 39
University of West Bohemia,
Czech Republic
Dias, Marcos				p. 38
Dublin City University, Ireland
Duffy, Andrew				p. 30
Nanyang Technological University,
SingaporeDux, Stefan				p. 45
Zurich University of the Arts,
Switzerland
Ehondor, Beryl			p. 33
Pan-Atlantic University, Nigeria
El Kamshoushy, Heba			
p. 38
Alexandria University, Egypt
El Kamshoushy, Heba			
p. 39
Alexandria University, Egypt
Farr, Marcus				p. 28
Tongji, United Arab Emirates
Fu, Chunyan				p. 30
University of Cambridge, UK
Gogova, Andrea			p. 45
Tomas Bata University in Zlin,
Czech Republic
Grijalba, Julian			p. 28
Colegio Mayor del Cauca University,
Colombia
Holmqvist, Anna K			p. 44
HBU-UCLan Communication &Creative Industries, UK
Kheovichai, Baramee			p. 32
Silpakorn University, Thailand
Kim, Ji-Eun				p. 32
Yonsei University, South Korea
Lau, Tabia				p. 38
York University, Canada
Lucas, Lori				p. 39
University of Colorado-Boulder, USA
Luengo Aguirre, Maite		p. 38
University of the Basque Country
UPV/EHU and Université BordeauxMontaigne, Spain
Macruz, Andrea			p. 28
Beles Artes-Tongji, Brazil
Molyneux-Dixon, Lauren		
p. 40
University of Leeds, UK
Nagata, Yoshihiro			p. 41
Independent Researcher, Japan

Nakić, Matej				p. 41
Zagreb School of Economics andManagement, CroatiaNeguț, Andrei-Cristian		p. 26
West University of Timișoara,
Romania
Nzeaka, Emmanuel			p. 33
Pan-Atlantic University, Nigeria
Peláez-Barceló, Antoino		
p. 27
Universidad San Pablo CEU, Spain
Piratrakul, Prashya			p. 31
Dhurakij Pundit University, Thailand
Pornrattanacharoen, Nutthaboon p. 33
National Institute of Development
Administration, Thailand
Ramsamy-Iranah, Sabrina		
p. 40
University of Mauritius, Mauritius
Rios, Diana				p. 44
University of Connecticut, USA
Rudyk, Iryna				p. 40
University of Padua, Italy
Shi, Daoyu				p. 26
Kunming University of Scienceand Technology, China
Sun, Weiwei				p. 39
Ghent University, Belgium
Takei, Akiko				p. 32
Chukyo University, Japan
Tally, Margaret			p. 27
State University of New York,
Empire State College, USA
Vikhrova, Olga			p. 45
Lomonosov Moscow State
University, Russia
Williams, Sunshine			p. 26
University of Texas at Dallas, USA
Wogu, Joseph				p. 44
University of Nigeria, Nsukka,
Nigeria
Wong, Kit Yin Emmy			
p. 44
Technological and Higher Education
Institute of Hong Kong, Hong Kong
Wongmuek, Kamonsiri		
p. 31
Dhurakij Pundit University, Thailand
Zia, Mariam				p. 32
Lahore School of Economics,
Pakistan			Like us on Facebook at www.facebook.com/iaforjapan | ECAH/EuroMedia2020 | IAFOR.ORG | 49

www.iafor.org/conferences

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Introducing the
IAFOR Research Centre
at Osaka University, JapanThe IAFOR Research Centre (IRC) is a politically independent, international andinterdisciplinary think tank based at the Osaka School of International Public Policy(OSIPP), at Japan’s Osaka University, that conducts and facilitates international
and interdisciplinary research projects. The main focus is to encourage mutualinternational and intercultural understanding and cooperation in line with IAFOR’s
mission of encouraging interdisciplinary discussion, facilitating heightenedintercultural awareness, promoting international exchange, and generating andsharing new knowledge.
The IRC helps to nurture and capacity build by encouraging students to take part ininternational conferences and research projects, in line with the Osaka University’s
Global 30 commitments from Japan’s Ministry of Education, Culture, Sports, Scienceand Technology (MEXT).
For more information about the IAFOR Research Centre visit:www.osipp.osaka-u.ac.jp/iaforresearchcentre/
THE IAFOR RESEARCH CENTREOSAKA SCHOOL OF INTERNATIONAL PUBLIC POLICYOSAKA UNIVERSITY

大阪大学大学院国際公共政策研究科OSIPP
IAFOR研究センター