Success story
Phototype
Industry• Brand Building

Solution• OpenText™ Information Hub (iHub)

Brand building company delivers“true colors” through analytics

Phototype integrates OpenText iHub into its Print Quality Managementsystem, creating consistent consumer package graphics every time
Results
Visibility for customers
to track realtime brand andprinting data, supplier quality
Customizable, secure andpersonalized customer portals
Rapid development with easy
integration of data sources“Within five months, we went from not having
enough of what clients want, to having way
more than they thought they’d ever get.”Gary Russell

Vice President of New Product Development
PhototypeBrand building company delivers “true colors” through analytics

Founded in 1919, Cincinnati-based Phototype is one of the longest
running, independently owned brand-building businesses in the UnitedStates, creating recognizable brands and eye-stopping graphics for
consumer package goods companies around the world. They employ
more than 250 professionals, specializing in packaging graphics andhigh-end prepress work.

Creating accountability, accessing actionable data
Print buyers dreaded the Monday morning “throw down.”

All it took was a Sunday shopping trip by a product manager or executive.
During a quick glance at their product on the shelves, they would noticethe color on their packaging was off. Come Monday morning, theywould hunt down their print buyer, looking for answers. To make mattersworse—with different printers on the job—it was often difficult to quickly
isolate where the issue had originated.
Clients needed a better way to keep on top of print quality. One thateliminated those Monday morning “throw downs” and offered themassurances throughout the entire printing process. Phototype sought
to give consumer packaged goods (CPG) companies a better option.
With a history going back almost 100 years, Phototype has long focusedon driving innovative solutions and quickly adapting as its clients and theindustry evolved. That commitment to continuous improvement has helped
them set themselves apart and keep pace with the ever-expanding needsof CPG companies, including global leaders in household products, candy
and beverages.
As those clients started looking for more hands-on project management—
asking for more efficient ways to ensure tight quality control over theirbrands and packaging—Phototype needed a way to achieve it. They began

by offering data through Excel spreadsheets, but often fell behind witha rapidly growing backlog. They needed a solution that would increase
efficiency, functionality and visual appeal.

They set out to create a robust, integrated Print Quality Management(PQM) system that would offer instant access to actionable data in asearchable database, all presented in a visually appealing way through abusiness analytics solution. The system would let clients pull up data ona specific job, brand, color or printer to determine how their print supply
chain was performing, both in realtime and compared to historical data.
They just needed the right business analytics technology to help thembuild it.

Choosing and implementing iHub

The PQM system Phototype envisioned—called BizIQ™ —would bea centralized data portal where they could provide dashboards andreports to deliver realtime brand insights to clients without having
to write a new application each time. For the reporting component,
Phototype started its journey with open source options, creating tworeports through the open source-based OpenText™ Analytics Designer.
But they found they needed more robust, automated functionality withenhanced security options. To achieve this they looked at several
commercial business intelligence and analytics applications.

Phototype conducted an exhaustive search for the right analytics
technology, comparing the offerings of each potential tool against theirunique set of requirements. Specific areas of interest included graphic
and reporting quality, ease of use and cost over time.

“This is a fairly complicated system—it’s more like buying a factory
than it is buying a house,” said Gary Russell, Phototype’s vice presidentof new product development. “It took us about six months of in-depth
evaluation; narrowing it down from seven different companies.”“The data wepresent has to bevery visual. That wasa big issue for us—
we had to havesomething that wasgraphically andaestheticallymore advanced.”
Steve Carter

Senior Vice President of Technology
PhototypeBrand building company delivers “true colors” through analytics

The OpenText Information Hub (iHub), stood out among the solutionsPhototype examined, both for its visually appealing graphical capabilities
and multitenant security options. They wanted a user-friendly, customizable tool that could integrate seamlessly with their own applications
and iHub met all of those requirements.
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Within three months of choosing iHub, the entire Phototype teamwas trained and leveraging their new BizIQ solution with customers.
“People were amazed at how fast we had it up. Some of the things
they thought were going to be up in six months actually happened
within the first month,” said Julie Hanley, Phototype’s director ofapplication development.
Financial users, customer account managers and project managers
could now access the data they needed for specific customer accounts.
Different users could drill down to varying levels of detail, dependingon their unique needs. Customers’ print production, quality and brandmanagers, and their printers, used dashboards and visualizations toview and drill down on quality data. “We’re receiving very positive
feedback from companies that we’ve rolled this out to,” added
Russell. “I’d say within five months we went from not having enoughof what clients want, to having way more than they thought they’dever get.”

Visual appeal, flexible infrastructure andinformation security

Phototype needed a solution that would engage their customers, offeringvisually appealing analytics and actionable insights. One of the biggest
benefits of iHub is its customizable report and dashboard options, withhigh-end graphics that display customer data in an attractive, compellingmanner, but with a depth of functionality that would take Phototype’s

BizIQ solution beyond superficial appeal. “The data we present has tobe very visual,” said Steve Carter, senior vice president of technology
at Phototype. “Data visualization is really important to us, because
we are a graphics company. It’s okay if a bank gives you a table ofdata, but a graphics company needs to show you some pictures.
That was a big issue for us—we had to have something that wasgraphically and aesthetically more advanced.”
The team also liked that iHub was flexible to its changing needs. As acompany that prides itself on constant reinvention, Phototype needed abusiness analytics solution that would keep up with any evolutions. They
also required a tool that would meet the varied needs of their clients andinternal users and work with their multiple data streams. iHub not onlyoffered personalization, as well as custom and ad hoc reporting options,but also integrated well with the various systems the company was
already using—including a FileMaker® solution for packaging, as well as
SQL and MySQL databases for their financial operations and help desk
application. It could also access multiple data sources, including cachedand live data.
Finally, with a number of clients relying on them to keep their data
private, Phototype required a solution that offered unique logins andenhanced security to keep that information secure.
To accomplish that, Photoype chose a multitenant option within iHub,
which enabled them to set up a firewall between each client’s data forseparate access. With that in place, one customer couldn’t accidentallycome across the data of another. Unique custom login pages were also
created, with a separate banner once each client logged in, personalizedfor that client.

About OpenText

OpenText, The Information Company,enables organizations to gain insight
through market leading information
management solutions, on-premises orin the cloud. For more information about
OpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.
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