Trusted MediaFor
Trusted Brands
Nikkei Online Edition
Advertising Guide
Jan. – Mar. 2024 Edition
Digital Business, NIKKEI Inc.
Dec 18 , 2023 Edition

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition1

Table of Contents■ Peak season rate

・・・5

■ Option
Brand Safety Targeting■ Display Ads
Double Rectangle (MPU)
1st Rectangle (MPU)
Run of NIKKEI Rectangle
Mobile Rectangle (MPU)
Targeted Rectangle (MPU) by Nikkei ID
Targetable Attribute Categories
Run of Nikkei Rectangle : Site Category
Interest Targeting Rectangle

・・・7
・・・8
・・・9
・・・10
・・・11
・・・12・13
・・・14
・・・15

■ In-feed Ads
Run of Nikkei In-feed
Targeted In-feed by Nikkei ID
Run of Nikkei In-Feed : Site Category
Interest Targeting In-Feed

・・・17
・・・18
・・・19
・・・20

■ Rich / Video Ads
Billboard
Billboard Video
Mobile Billboard
inRead Video
Mobile inRead Video
Video Rectangle (MPU)
Video Rectangle (MPU) (Mobile Designation)

・・・22
・・・23
・・・24
・・・25
・・・26
・・・27
・・・28

■

・・・30

Simultaneous Placement in Print andDigital Edition
PC Morning Ownership (PMO)【Newspaper-linked special unit】 Morning and evening
edition newspaper wide banner

・・・32
・・・33

■ Microsite Package
Microsite Package

・・・35■ Text Ads
Premium Text
Text

・・・37
・・・38

■ Targeted Email
Nikkei ID Targeted Email (Text Ver.)
・・・40
Nikkei ID Targeted Email Attribute Categories
・・・41・42
Nikkei ID Targeted Email (Text Ver.) Schedule & Fees ・・・43■ Guidelines, Disclaimers

・・・44

Oct.5 , 2023 Edition

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

2

Peak season rate

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition3

Peak season rate
The peak season rate, which is a 20% increase from the non -peak rate, will be applied
to the following period:• Campaigns starting between 2/26/2024 to 4/1/2024.
• Applicable conditions: Even if a campaign begins outside this period (i.e. 2/25), if itruns for 5 or more days in March, peak season rate will be applied.
※ The rate does not apply to targeted newsletter ads.
■ Rich / Video Ads■ Display Ads
Double Rectangle (MPU)
1st Rectangle (MPU)
Run of NIKKEI Rectangle
Mobile Rectangle (MPU)
Targeted Rectangle (MPU) by Nikkei ID
Targetable Attribute Categories
Run of Nikkei Rectangle : Site Category
Interest Targeting Rectangle

・・・22
・・・23
・・・24
・・・25
・・・26
・・・27
・・・28

■ Option■ In-feed Ads
Run of Nikkei In-feed
Targeted In-feed by Nikkei ID
Run of Nikkei In-Feed : Site Category
Interest Targeting In-Feed

Billboard
Billboard Video
Mobile Billboard
inRead Video
Mobile inRead Video
Video Rectangle (MPU)
Video Rectangle (MPU) (Mobile Designation)

・・・7
・・・8
・・・9
・・・10
・・・11
・・・12・13
・・・14
・・・15

・・・17
・・・18
・・・19
・・・20

Brand Safety Targeting

■

・・・30

Simultaneous Placement in Print andDigital Edition
PC Morning Ownership (PMO)【Newspaper-linked special unit】 Morning and evening
edition newspaper wide banner■ Guidelines, Disclaimers

・・・32
・・・33
・・・44

※ Product specifications are subject to change.
Revised Dec. 18, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

4

Display Ads
Double Rectangle (MPU)
1st Rectangle (MPU)
Run of NIKKEI Rectangle
Mobile Rectangle (MPU)
Targeted Rectangle (MPU) by Nikkei ID
Targetable Attribute Categories
Targeted Rectangle (MPU): Site Category

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

5

Double Rectangle (MPU)

DisplayPC

TargetingPeak season rate

⚫ Twice the size of a standard rectangle/MPU.
⚫ Recommended for those who want to significantly improve their ad recognition rate using
an impactful approach.
⚫ By using an impactful creative, you can expect a higher cost performance than with astandard size rectangle/MPU (based on NIKKEI delivery results).
Product

Rate (JPY/imp)

Location

Nikkei Online Edition HP

4.5

Homepage Only

Nikkei Online Edition

3.0

All, excl. Life

NIKKEI Corporate
Information DIGITAL

0.9

NIKKEI Corporate Information Digital

Nikkei ID Targeting
Double Rectangle (MPU)*

Audience targeting options available utilizing Nikkei ID holders’demographic attribute data such as position, industry, salary, company
size, etc. For details see page 21.

※ Minimum order of 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
※ For audience targeting options and details, please see ‘Targeting Rectangle’ page.
※ If you target a news section, 0.5 yen/imp will be added to the above rates.
※ In the case of section targeting in the Nikkei Online Edition, 0.5 yen/imp will be added to the above rates.
※ In the case of section targeting, targeting by Nikkei ID will be unavailable.
※ Peak rate will be applied based on the campaign period.

Product Overview
Period※The above image is for illustration. Actual design may change.

Revised Feb. 1, 2023

Nikkei Inc. No reproduction without permission

Any

Start Date

Any Weekday

Guarantee Type

Impressions Guaranteed

Display Type

Rotation

Display Areas

1# Advertisers
Permitted－

Creative Specs.

Please see the Creative Specifications section in the appendix of this guide.

# Simultaneous
Creatives
Permitted※Up to 4（countincludes creative
replacements/swaps）

Creative
Deadlines

Creative
Replacement /Swap※ Up to 4 (count includes
simultaneous insertions, businessdays only, all creatives to beprovided at same time all at once）

Creative Pre-Insertion Review: 13 business days prior;
Final Submission Deadline: 8 business days prior※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives
during the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
※ Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.

Nikkei Online Edition Media Kit January – March 2024 Edition6

1st Rectangle (MPU)

DisplayPC

TargetingPeak season rate

⚫ Can be placed on the homepage of almost all sections of the Nikkei Online Edition.
⚫ Recommended to those who want to appeal to businesspeople efficiently and reliably.
⚫ Audience targeting options available with Nikkei ID(Excludes Nikkei Online homepage and Nikkei Company Information DIGITAL section)
Product

Rate (JPY/imp)

Location

Nikkei Online Edition HP

3.0

Homepage Only

Nikkei Online Edition

2.0

All, excl. Life

NIKKEI Corporate
Information DIGITAL

0.6

NIKKEI Corporate Information DIGITAL

Nikkei ID Targeting
Rectangle (MPU)*

Audience targeting options available utilizing Nikkei ID holders’demographic attribute data such as position, industry, salary, company
size, etc. For details see page 21.

※ Minimum order of 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
※ For more details on audience targeting please see the Nikkei ID Targeting Rectangle (MPU) page.
※ If you target a news section, 0.5 yen/imp will be added to the above rates.
※ In the case of section targeting in the Nikkei Online Edition, 0.5 yen/imp will be added to the above rates.
※ In the case of section targeting, targeting by Nikkei ID will be unavailable.
※ Peak rate will be applied based on the campaign period.

Product Overview
PeriodGuarantee

Start Date

Any Weekday

Impressions Guaranteed

Display Type

Rotation# Advertisers Permitted
per Period

Display Areas

1

Creative Specs

Please see the Creative Specifications section in the appendix of this guide.

# Simultaneous
Creatives
Permitted※The above image is for illustration. Actual design may change.

Any

Deadline※ Up to 4（count includes
creative replacements/swaps）

Creative
Replacement /Swap－※ Up to 4（count includes
simultaneous insertions, businessdays only, all creatives to besubmitted together）

8 business days prior※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives
during the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.

Revised Aug. 29, 2022

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

7

Run of NIKKEI Rectangle

DisplayPC

Targeting

MobilePeak season rate

⚫ Advertisement is displayed at random in any rectangle (MPU) space.
⚫ Our delivery method ensures high visibility, reliably delivering on impressions.
Rate(JPY/imp)

Location (Sections)

Run of NIKKEI Rectangle

1.0

Nikkei Online Edition, Nikkei Reskilling and other Nikkei services,
NIKKEI Corporate Information DIGITAL, Nikkei Online Edition Mobile,
Nikkei Online Edition App (HTML5 creatives and ads served by 3rd party
distribution will not be delivered to the Nikkei Online Edition App)Run of NIKKEI Rectangle(Nikkei Online Edition Only)

1.5

Nikkei Online Edition, Nikkei Online Edition Mobile,
Nikkei Online Edition App

Product

Run of NIKKEI Rectangle(Device Designation)

X 120%

Nikkei ID Targeting Rectangle(MPU)

Audience targeting options available utilizing Nikkei ID holders’ demographic attribute datasuch as position, industry, salary, company size, etc. For details see page 21.
※Applicable to Run of NIKKEI, Run of NIKKEI (Nikkei Online Edition Only)-※ Minimum order of 500,000 JPY.
※ Ad may not appear in every ad space. Ads served using 3rd party delivery will not appear on the Nikkei Online Edition App.
※ Please note that equalized distribution per day and time is not guaranteed.
※ For more details on audience targeting please see the Nikkei ID Targeting Rectangle (MPU) page.
※ For those interested in section targeting, please use 1st Rectangle (MPU) or Targeting Rectangle (MPU) with site category targeting.
※ Peak rate will be applied based on the campaign period.

Product Overview
PeriodGuarantee

Nikkei Inc. No reproduction without permission

Start Date

Any Weekday

Impressions Guaranteed

Display Type

Rotation# Advertisers
Permitted per Period

Display Areas

1

Creative Specs.

Please see the Creative Specifications section in the appendix of this guide.

# Simultaneous
Creatives
Permitted※ Up to 4（count includes
creative
replacements/swaps）

Deadline※The above image is for illustration. Actual design may change.

Any

Creative
Replacement /Swap－※ Up to 4（count includes simultaneous
insertions, business days only, all creatives mustbe submitted together）

8 business days prior※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period, an
additional fee of 20,000 JPY will be incurred for each creative starting with the 5th.
※ Delivery reports for this product detail overall combined performance and don’t include the location of all delivered impressions.

Revised Oct. 5, 2023
Nikkei Online Edition Media Kit January – March 2024 Edition

8

Mobile Rectangle (MPU)

MobileTargeting

Display

Peak season rate

⚫ Delivers a rectangle (MPU) to mobile smart devices, which is displayed beneath article
pages on the NIKKEI Online Mobile Edition and NIKKEI Online App.
⚫ Our delivery method ensures high visibility, reliably delivering on impressions.
Product
Nikkei Online Edition
MobileNikkei Online EditionAppRun of NIKKEI Rectangle
Run of NIKKEI Rectangle–
Mobile & App ONLYRun of NIKKEI Rectangle–
Section Targeting

Rate(JPY/imp)

Location

1.2

Nikkei Online Edition Mobile,
Nikkei Online Edition App, Other Nikkei Services

1.8

The Nikkei Online Edition Mobile, The Nikkei
Online Edition App

Rectangle MPU is available. Please see the relevant pages for the above
products.

※ Minimum order 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
※ Third party delivery is not accepted.
※ It is not possible to designate between mobile and app editions.
※ OS designation is determined by the user agent, and incurs a 150% rate increase. Running an ad or URL link based on
the OS incurs a 120% increase in rate.
※ Peak rate will be applied based on the campaign period.

Creative Specifications
Any

Start Date

Any Weekday

Guarantee Type Impression Guarantee

PeriodDisplay Type

Rotation

Display Areas

1# Advertisers
Permitted-

Image Size
(W×H)

300 x 250 pixel

File Type ・ Size

GIF,JPEG,PNG
600×500 pixel, >=150KB(Retina compatible）#
Simultaneous
Creatives※ Up to 4（count includes
creative replacements /swaps）Creative
Replacement /Swap※ Up to 4（count includes
simultaneous insertions, businessdays only, all submitted
together）

Deadline

8 business days prior※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives
during the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.

Revised Oct. 5, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

9

Targeted Rectangle (MPU) by Nikkei ID

DisplayPC

Targeting

MobilePeak season rate

● When targeting 2 Nikkei ID demographic attributes, the rate will be the same as segment 1 (i.e. 200% base rate). However, if all segments are from Segment 3, rate willbe 144% base rate.
● Choosing 3 Nikkei ID demographic attributes, or adding a trait under Segment 1, will be 300% base rate.
● When custom segments are combined with Nikkei ID attributes, a 150% premium fee will be applied to each segment fee.
(Example: Reading Tendency Segment x High Income Group = 150% x 200% = 300%)● When utilizing multiple targeting options, please contact NIKKEI prior to order placement to check availability during desired insertion period.
● Minimum order for each segment (including multiple attributes) is 500,000 JPY. We do not accept combining multiple segments to meet minimums.
● We offer the option to target female readers. Please contact your sales representative for further details.
● Depending on the campaign period, peak season rate (120% total cost) may apply. Refer to page 17 for more details.

Segment Name

Trait, Browsing History

Run of Nikkei
Rectangle

Run of Nikkei
Rectangle (Nikkei
Online Edition)

1st Rectangle(Nikkei Online
Edition)Double Rectangle(Nikkei Online
Edition)Ad placement and devices may vary. For more information, refer to each product’s respective page.

2 Nikkei ID attributes or Segment 2 package + one attributeEnterprise Executives

Segment 1(200% base rate)

SME Top Management

High Income

Company size > 1,000 people, General
Manager or above
Company size < 1,000 people, Business
Management
Household income: 10,000,000+ JPY
OR Doctor, Lawyer, Accountant, etc.

2.0 JPY/imp

3.0 JPY/imp

4.0 JPY/imp

6.0 JPY/imp(@1.0 x 200%)（@1.5 × 200%）(@2.0 x 200%)(@3.0 x 200%)

1.5 JPY/imp

2.25 JPY/imp

3.0 JPY/imp

4.5 JPY/imp(@1.0 x 150%)(@1.5 x 150%)(@2.0 x 150%)(@3.0 x 150%)

1.2 JPY/imp

1.8 JPY/imp

2.4 JPY/imp

3.6 JPY/imp(@1.0 x 120%)(@1.5 x 120%)(@2.0 x 120%)(@3.0 x 120%)
Revised Dec. 18, 2023

Nikkei Online Edition Paid Member
Country
1 Nikkei ID attribute OR one of the following:

Segment 2(150% base rate)

Segment 3
Location/Age(120% base rate)

General Manager or
Above

Rank: General Manager or above

ITDM

Management or C-Suite, Corporate
Planning, or IT department

Manufacturing
Industries

Industry: Automotive and transportation;
electronics and electronic parts; heavymachinery; materials; food, drugs, andcosmetics; other manufacturing

Custom Segment

User reading trends, reading history,
article keywords, etc.
(does not include customization basedon Nikkei ID attributes listed above)

Tokyo/Kanagawa/Chiba/Saitama/Osaka/etc.
Greater Tokyo Region/Chubu/Kansai
20s/30s/40s/50s/60+

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

10

Targetable Attribute Categories
Category

Sub-Target

Category

Greater Tokyo(Tokyo, Chiba, Saitama, Kanagawa)

Kanto

RegionKansaiChubu
Per Prefecture(multiple combinations accepted)

20s

Age

# of
Employees
at Place of
Work
※

10-49

Energy50-99

Food, Drug & Cosmetics

100-299

Other Manufacturing300-499

Wholesale, Retail & Commerce

50s

10,000-19,000

20,000 +Information Technology, SI, Software
Shipping
Consulting, Accounting, Legal

Self-employed

Government Employee

Construction

Chief level

Industry(cont.)※

Broadcast, Publishing, Advertisement, Media

Director level

Section Manager level

Communication Services(Regular, Public, etc.)

Agriculture & Mining

Industry※

Real Estate

Full-time

Board Member level

General Manager level

Finance, Securities, Insurance

1,000-2,999

40s

Executive level(incl. Trading Companies)

500-999

5,000-9,999

Employme
nt Type

Sub-Target
Materials

30s

70s +

Category

1-9

3,000-4,999

60s

Position※

Sub-Target(excl. Teachers)

Education & Learning Support
MedicalAutomotive &Transportation

Nursing, Caretaking & Welfare

Electronics

Restaurant & Hospitality

Machinery

Personnel Services/HR
Travel※ Provision of one’s Rank、Industry、Field、and # of Employees at Place of Work is mandatory at the time of Nikkei ID registration only
for those describing themselves as employed or self-employed.
※ Provision of household income and areas of interest is optional at the time of Nikkei ID registration.

Nikkei Inc. No reproduction without permission

Revised Jun. 7, 2021

Nikkei Online Edition Media Kit January – March 2024 Edition11

Targetable Attribute Categories
Category

Sub-Target

Category

Sub-Target

Corporate Management / Board Member

Occupational Field(cont.)※

Legal

Business Planning and Development

Public Relations / Promotion
General Affairs / HR
Materials / Procurement

HouseholdIncome ¥(optional)

Education / Teaching～6,000,000
6,000,000-7,999,999
8,000,000～

Finance & Accounting
General Office
IT, IT Systems
Occupational Field※

Planning, Market Study, Marketing
Sales
Production, Manufacturing

Logistics / Shipping
Engineering & Design
Research & Development

Editing, Compiling, Production
Architecture / Construction
Medical

Accounting※ Provision of one’s Rank、Industry、Field、and # of Employees at Place of Work is mandatory at the time of Nikkei ID registration only
for those describing themselves as employed or self-employed.
※ Provision of household income and areas of interest is optional at the time of Nikkei ID registration.

Nikkei Inc. No reproduction without permission

Revised Jun. 7, 2021

Nikkei Online Edition Media Kit January – March 2024 Edition

12

Run of Nikkei Rectangle : Site Category

Display

Peak season rate

PC

TargetingTargeting

Mobile⚫ We will place your ad at the designated section.
⚫ By delivering your ad underneath article pages related to your product, there is a higher chanceof reaching interested readers.
Rate(JPY/imp)

Sections Included

Run of Nikkei Rectangle
Site Category

2.0

Homepage, Opinion, Economy, Politics, Business, Finance, Market,
Study on Money, Technology, International, Sports,
Society/Research, Local, Culture, Lifestyle(*HTML5 creatives and ads served by 3rd party delivery are notdelivered to the Nikkei Online Edition App)Run of Nikkei Rectangle
NIKKEI Corporate
Information DIGITAL

0.6

NIKKEI Corporate Information DIGITAL

Product※ Minimum order 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
※ To specify device such as PC or mobile the rate increases by 120%.
※ This product cannot be used in conjunction with Nikkei ID Targeting.
※ Peak rate will be applied to based on the campaign period.

Product Overview
PeriodAnyStart Date

Any Weekday

Impressions Guaranteed

Display Type

Rotation

Display Areas

1# Advertisers
Permitted per
Period－Creative Specs.

Please reference the Creative Specifications section in the appendix of this guide.

# Simultaneous
Creatives
Permitted※ Up to 4

Guarantee

Deadline（count includes creative
replacements/swaps）

Creative
Replacement /Swap※ Up to 4（count includes simultaneous insertions, businessdays only, all creatives must be submitted together）

8 business days prior※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period,
an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
※ Any article that falls under the specified section is eligible to house the ad, including articles that originally belogned to a different section.
※ During periods of take over advertising in the same section, it may not be delivered at all.
※The above image is for illustration. Actual design may change.

Nikkei Inc. No reproduction without permission

Revised Oct. 5, 2023
Nikkei Online Edition Media Kit January – March 2024 Edition

13

Interest Targeting Rectangle

Display

TargetingTargeting

Mobile✓ The level of interest in a specific topic is calculated based on theuser's reading history on Nikkei Online. Ads can be delivered tousers with a high level of interest.
TopicA

TopicB

TopicC

TopicD

TopicERun of NIKKEIRectangle

Guarantee
Type

Creative Specs.

Theestimation/calculation
is based on Nikkei's
unique algorithm.

are of high interest※ Our interest-based advertising uses an algorithm similar to the one used for article
recommendations on Nikkei Online.

Topic
Marketing

1.5

Topic

SectionPlease select a topic
from the table below.

Nikkei Online Edition top pages
and article pages, section top
pages, other Nikkei Services,
Nikkei Corporate Information
DIGITAL, Nikkei Online Mobile
Edition, Nikkei Online Mobile App

Minimum order 500,000 JPY.
Please note that equalized distribution per day and time is not guaranteed.
Third party delivery is not accepted.
It is not possible to designate between mobile and app editions.
This product cannot be used in conjunction with Nikkei ID Targeting.
Peak rate will be applied to based on the campaign period.
PeriodTopic C, Topic D

Rate(JPY/imp)

Product

※
※
※
※
※
※

Nikkei delivers
ads based on theaudiencesinterest level

Peak season rate

PC

# Simultaneous
Creatives
Permitted

AnyStart Date

Any Weekday

Impressions Guaranteed

Display Type

Rotation

Please reference the Creative
Specifications section in the
appendix of this guide.

Max of 4（includes replacements / swaps）

Deadline

Creative
Replacement /Swap

8 business days prior※ Up to 4（count includes simultaneous
insertions, business days only, creatives
must be provided all at once）※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or morecreatives during the same period, an additional fee of 20,000 JPY will be incurred for each creative startingwith the 5th.

Please select a topic from the table below.
International relations

Monetary policy

Economic activity

Fundraising

Sales and tradeSocietal issues

World affairs

Environmental issues

Policies and institutions

Stock indices

Scientific researchBusiness mgmt

Commodities

Market trends

Research anddevelopment

Exchange rates

Technology

Business leadership

Hiring trends

Corporate strategy

Corporate restructuring

Consumption

Administration

Interest rate and bonds

Fiscal year reports

Economy and finance

Financial affairs

New goods and services

Social policy

Entertainment

Government

Revised Jun. 12, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition14

In-feed Ads

Run of Nikkei In-feed
Targeted Rectangle (MPU) by Nikkei ID

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

15

Run of Nikkei In-feed

Display

InfeedPC

Peak season rate

⚫ Deliver your message to media-savvy readers in a natural format that doesn't
disturb the reader experience.
Product

Run of Nikkei In-feed

Nikkei ID Targeted In-feed

Nikkei Online (PC), homepage

Nikkei Online (PC), article

※
※
※
※
※
※

Rate
(JPY/imp)

Sections included

1.5

Nikkei Online homepage or article page,
homepages of several sections, Nikkei Online(Mobile), Nikkei Online (App), other Nikkei services

Targeting Nikkei ID users by job title, company size, and othersegments is also available. For more details, please refer to Targeted Infeed (Nikkei ID).

Minimum order 500,000 JPY.
Please note that equalized distribution per day and time is not guaranteed.
Third party delivery not accepted for this product.
It is not possible to designate between mobile and app editions.
For orders over 500,000 imps, please use at least 2 creatives.
Depending on the campaign period, peak season rate (120% total cost) may apply. Refer to page 17 for more details.

Product Outline
PeriodAnyStart Date

Any weekday

Guarantee Type

Impressions guaranteed

Display Method

Rotation

Creative Specs

Please reference the Creative Specifications section in the appendix of this guide.

Simultaneous
Creatives Permitted

Up to 4 (includes
replacements/swaps)

Creative Deadline

5 business days priorCreative Swaps

Up to 4 (includes all simultaneousplacements. Swaps must be provided
all at once, business days only)※ Ad size may vary based on viewing device. Please adhere to size outlined in "Creative Specifications" section.
※ LP for mobile ad placements must be mobile-friendly. We reserve the right to decline PC-only LPs.
※ Advertiser's name may take up to two lines depending on length.
※ Please keep text on image to 15 Japanese characters per element (i.e. title, main copy). Additional text elements, such as event titles, dates, and locations, are
not permitted. Additionally, please ensure roughly a 1/3 margin to ensure readability. Text should not be so small that it cannot be read on a smartphone.

Nikkei Online(Mobile)Nikkei Online(App)

The above image is for illustration. Actual design may change.

Nikkei Inc. No reproduction without permission※ We reserve the right to request creative changes to ensure readability. PR/Paid Content label will appear in different locations depending on section or advertiser.
※ Up to 4 creatives or creatives swaps are permitted per insertion period. For 5 or more creatives, an additional fee of 20,000 JPY will incur per creative.

Revised Dec. 18, 2023
Nikkei Online Edition Media Kit January – March 2024 Edition

16

Run of Nikkei In-feed

Display

InfeedPC

Peak season rate

⚫ Deliver your massage to media-savvy readers in a natural format that does not disturb theuser experience.
Rate(JPY/imp)

Sections Included

Run of NIKKEI Infeed
Nikkei Online Edition

1.8

Nikkei Online Edition, Nikkei Online Edition Mobile, Nikkei
Online Edtion App

Run of NIKKEI Infeed
Nikkei Online Edition Homepage
only (PC)

2.5

Nikkei Online Edition homepage and homepages ofseveral sections

Run of NIKKEI Infeed
Nikkei Online Edition (PC)

2.0

Nikkei Online Edition homepage, articles and homepagesof several sections

Run of NIKKEI Infeed
Nikkei Online Edition (Mobile)

2.0

Nikkei Online Edition Mobile, Nikkei Online Edition App

Product

※
※
※
※
※
※

Minimum order 500,000 JPY.
Please note that equalized distribution per day and time is not guaranteed.
Third party delivery is not accepted.
It is not possible to designate between mobile and app editions.
For orders over 500,000 imps, please use at least 2 creatives.
Peak rate will be applied based on the campaign period.

PeriodAnyStart Date

Any Weekday

Guarantee Type

Impressions Guaranteed

Display Type

Rotation

Creative Specs.

Please reference the Creative
Specifications section in the
appendix of this guide.

# Simultaneous
Creatives
Permitted

Max of 4（includes replacements / swaps）

Deadline
Creative
Replacement /Swap

8 business days prior※ Up to 4(count includes simultaneous insertions,business days only, creatives must be
provided all at once）

Actual sizes may differ between devices. Please keep size of ad as specified in "Creative Specifications“ section.
When running ad in mobile devices, linked landing page URL should be mobile site. We may decline running your ad if it is PC site.
Advertiser’s name may take up two lines if long.
When using text on the image, please use only about 15 characters per element, such as the project title and main copy .Multiple elements, such as event
name, date, and location are not acceptable. Please ensure that the margins outside of the text portion are large enough to ensure visibility. Note that thesize should not be so small that it is unreadable on a smartphone.
※ We may ask you to change design to keep message readable. Name of the advertiser, PR label may appear in different position according to section/channel.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period, an additional feeof 20,000 JPY will be incurred for each creative starting with the 5th.
※※※※

※The above image is for illustration. Actual design may change.

Nikkei Inc. No reproduction without permission

Revised Jun. 12, 2023
Nikkei Online Edition Media Kit January – March 2024 Edition

17

Targeted In-feed by Nikkei ID

DisplayPC

Peak season rate

Targeting

Mobile● When targeting by two or more Nikkei ID demographic attributes, the rate will be the same as segment 1(*).
● When targeting multiple attributes from segment 3, the rate is calculated using the number of attributes multiplied by the segment charge (x 120% x 120% x 120%...)● When custom segments are combined with Nikkei ID attributes, a 150% premium fee will be applied to each segment fee.
(Example: Reading Tendency Segment x High Income Group = 150% x 200% = 300%)● When utilizing multiple targeting options, please contact NIKKEI prior to order placement to check availability during desired insertion period.
● Minimum order for each segment (including multiple attributes) is 500,000 JPY. Orders exceeding minimum only due to selection of multiple attributes will not be accepted.
● We offer the option to target female readers. Please contact your sales representative for further details.
● Peak rate will be applied to based on the campaign period.

Segment Name

Demographic Attributes / Browse History

Run of Nikkei In-feed

Run of NIKKEI Infeed
Nikkei Online Edition

Run of NIKKEI Infeed
Nikkei Online Edition(Mobile)Ad placement and devices vary by product. For details see each product’s dedicated page.

2 or more Nikkei ID targeting attributes OR below package options(*):

Segment1（x 200％base rate）

Large Company
Executive
Midsize Company
Top Level
High Income

Company Size: 1000+ Employees X Rank: General Manager
and Above
Company Size: >1000 Employees X Position: Corporate
Management
Household Income: 10,000,000+ JPY OR Doctor, Lawyer,
Accountant, etc.
Nikkei Online Edition Paid Members

3.0 JPY/imp

3.6 JPY/imp

4.0 JPY/imp(@1.5 x 200%)(@1.8 x 200%)(@2.0 x 200%)

2.25 JPY/imp

2.7 JPY/imp

3.0 JPY/imp(@1.5 x 150%)(@1.8 x 150%)(@2.0 x 150%)

1.8 JPY/imp

2.16 JPY/imp

2.4 JPY/imp(@1.5 x 120%)(@1.8 x 120%)(@2.0 x 120%)

Country
1 Nikkei ID targeting attribute OR below package options:

Segment2(x 150％base rate）

Segment3(x 120％base rate）

Rank General
Rank: General Manager and above
Manager and Above
Involved in IT
Management or Board Member, Corporate Planning, IT
Decision Making
Systems Division
Automotive, transportation machinery, electronics,
Manufacturing
electronic parts, heavy machinery, materials, produce,
medicine, cosmetics, other
User Reading Trends, Reading History, Article Keyword,
Custom segmentetc (does not include customization based on above
Nikkei ID attributes)
Tokyo / Kanagawa / Chiba / Saitama / Osaka
Greater Tokyo / Chubu / Kansai
20s / 30s / 40s / 50s / 60+

Revised Dec. 18, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

18

Run of Nikkei In-Feed : Site Category

InfeedPC

Peak season rate

Targeting

Mobile⚫ Targeted advertising in the sections and channels you specify.
⚫ By distributing the ads on article pages that are related to the advertised products, synergy isboosted.
⚫ Deliver your massage to media-savvy readers in a natural format that does not disturb theuser experience.
Rate(JPY/imp)

Product

Run of Nikkei In-Feed
Site Category
Nikkei Online Edition Sections
※
※
※
※
※
※

Any

Start Date

Any Weekday

Guarantee Type

Impressions Guaranteed

Display Type

Rotation

Creative Specs.

Please reference the Creative
Specifications section in the
appendix of this guide.

# Simultaneous
Creatives
Permitted
※
※
※
※

※
※
※
※

Nikkei Inc. No reproduction without permission

Opinion, Economy, Politics, Business, Finance, Market,
Study on Money, Technology, International, Sports,
Society/Research, Local, Culture, Lifestyle (*HTML5
creatives and ads served by 3rd party delivery are notdelivered to the Nikkei Online Edition App)

Minimum order 500,000 JPY.
Please note that equalized distribution per day and time is not guaranteed.
Third party delivery is not accepted.
It is not possible to designate device.
For orders over 500,000 imps, please use at least 2 creatives.
Peak rate will be applied based on the campaign period.

Period※The above image is for illustration. Actual design may change.

3.0

Sections Included

Max of 4（includes replacements / swaps）

Deadline
Creative
Replacement /Swap

8 business days prior※ Up to 4(count includes simultaneous insertions,business days only, creatives must be
provided all at once）

Actual sizes may differ between devices. Please keep size of ad as specified in "Creative Specifications“ section.
When running ad in mobile devices, linked landing page URL should be mobile site. We may decline running your ad if it is PC site.
Advertiser’s name may take up two lines if long.
When using text on the image, please use only about 15 characters per element, such as the project title and main copy .Multiple elements, such as event
name, date, and location are not acceptable. Please ensure that the margins outside of the text portion are large enough to ensure visibility. Note that thesize should not be so small that it is unreadable on a smartphone.
We may ask you to change design to keep message readable. Name of the advertiser, PR label may appear in different position according to section/channel.
It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period, an additional feeof 20,000 JPY will be incurred for each creative starting with the 5th.
Any article that falls under the specified section is eligible to house the ad, including articles that originally belogned to a different section.
During periods of take over advertising in the same section, it may not be delivered at all.

Revised Oct. 5, 2023
Nikkei Online Edition Media Kit January – March 2024 Edition

19

Display

Interest Targeting In-Feed

TargetingTargeting✓ The level of interest in a specific topic is calculated based on theuser's reading history on Nikkei Online. Ads can be delivered tousers with a high level of interest.
TopicA

TopicB

TopicC

TopicD

Product

Rate(JPY/imp)

Topic

Section

Run of NIKKEI
in-feed

2.25

Please select a topic
from the table below.

Nikkei Online Edition top pages
and article pages, section top
pages, Nikkei Online Mobile
Edition, Nikkei Online Mobile App※ Minimum order 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
※ Third party delivery is not accepted.
※ It is not possible to designate between mobile and app editions.
※ For orders over 500,000 imps, please use at least 2 creatives.
※ This product cannot be used in conjunction with Nikkei ID Targeting.
※ Peak rate will be applied to based on the campaign period.
PeriodTopic C, Topic D
Theestimation/calculation
is based on Nikkei's
unique algorithm.

are of high interest※ Our interest-based advertising uses an algorithm similar to the one used for article
recommendations on Nikkei Online.

Marketing

MobileTopicE

Nikkei delivers
ads based on theaudiencesinterest level

Topic

Peak season rate

PC

Any

Start Date

Any Weekday

Guarantee
Type

Impressions Guaranteed

Display Type

Rotation

CreativeSpecs.

Please reference the Creative
Specifications section in the
appendix of this guide.

#
Simultaneous
Creatives
Permitted

Max of 4（includes replacements/ swaps）

Deadline

Creative
Replacement /Swap

8 business days prior※ Up to 4（count includes
simultaneous insertions, businessdays only, creatives must be
provided all at once）※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or morecreatives during the same period, an additional fee of 20,000 JPY will be incurred for each creative startingwith the 5th.
※ Advertiser’s name may take up two lines if long.

Please select a topic from the table below.
International relations

Monetary policy

Economic activity

Fundraising

Sales and tradeSocietal issues

World affairs

Environmental issues

Policies and institutions

Stock indices

Scientific researchBusiness mgmt

Commodities

Market trends

Research anddevelopment

Exchange rates

Technology

Business leadership

Hiring trends

Corporate strategy

Corporate restructuring

Consumption

Administration

Interest rate and bonds

Fiscal year reports

Economy and finance

Financial affairs

New goods and services

Social policy

Entertainment

Government

Revised Jun. 12, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

20

Rich / Video Ads
Billboard
Billboard Video
Mobile Billboard
Gate Banner

inRead Video
Mobile inRead Video
Video Rectangle (MPU)
Video Rectangle (MPU) (Mobile Designation)

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

21

Billboard

Peak season rate

Premium

Demo Page URL
https://www.nikkei.com/?ad_previ
ew_li_id=43596

PC⚫ A large advertisement displayed on the Homepage.
⚫ Recommended for those who want an impactful approach for readers.
⚫ To ensure SOV 100%, all other banners will be hidden when the Billboard is present.
Volume(imp/week)

Rate (JPY)① Nikkei Online Edition Homepage

1,000,000

10,800,000② Nikkei Online Edition(excl. Homepage)

1,000,000

7,200,000

Location

Billboard isdisplayed at fullsize until end ofvideo or manuallyclosed by the user.

Collapsed
View※The above image is for illustration. Actual design may change.

Nikkei Inc. No reproduction without permission

Product Overview
Start Date

Monday（in case of holiday,
next business day)

Period1 weekFlightingMonday (Next business day if holiday) 9:30 through Sunday 23:59 (Japan Time)

Guarantee Type

Impression Guaranteed

Display TypeCreative Specs.

Please see the separate Billboard Ad specifications and the Creative Specification
section in the appendix of this guide.
Creative
Replacement /Swap

Rotation# Simultaneous
Creatives Permitted

1Creative Submission
Deadlines

Creative Image Content – 18 business days priorCreative Pre-Flight Review - 13 business days priorCreative Submission Deadline – 8 business days prior

Not permitted.

※ Not delivered to logged-in paid Nikkei ID members.
※ Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
※ Frequency controls will be in place for this product.
※ Please note that equalized distribution per day and time is not guaranteed.
※ In the event of special news (breaking news), billboard ads may be temporarily suspended. If there is a lot of special news
reports, there is a chance we won’t be able to deliver all guaranteed impressions within original time period.
※ Collapsed banner shown after playing video is not linked landing page. Upon clicking, the video will replay.
※ Peak rate will be applied to based on the campaign period.

Revised Dec. 2, 2022
Nikkei Online Edition Media Kit January – March 2024 Edition

22

Billboard Video

Demo Page URL

Premium

PC

Video

Peak season rate

https://www.nikkei.com/article/DGXMZO
52720030Y9A121C1L82000/?ad_preview_l
i_id=41711⚫ A large advertisement is displayed on first site visit. Max video length 30 seconds.
⚫ Recommended for those who want an impactful approach for readers.
⚫ To ensure SOV 100%, all other banners will be hidden when the Billboard Videois present.

Location

Volume(plays/week)

Rate (JPY)

600,000

6,000,000

300,000

3,000,000

Side Panels① Nikkei Online Edition(excl. Homepage)

Product Overview

Collapsed
View

Collapsed
View

1 weekFlightingMonday (Next business day if holiday) 9:30 through Sunday 23:59 (Japan Time)

Guarantee TypePlay Count

Creative Specs.

Please reference separate Billboard Video Ad specifications document and see
Creative Specification section in the appendix of this guide.

# SimultaneousVideo Creatives
Permitted

1Creative
Replacement/ SwapCreative Image Content
Creative Pre-Flight Review
Creative Submission Deadline

18 business days prior
13 business days prior
8 business days prior

While Playing
Video Area：Click to go to designated link URLSide Panels: Click to go to designated link URL

Post-Play
After play, the entire ad area will auto-collapse after being open for max
30 seconds, returning to stop position.
＊ NOTE: Sound is off by default.

※The above image is for illustration. Actual design may change.

Nikkei Inc. No reproduction without permission

Start Date

Monday (in case of holiday,
next business day)

PeriodDeadlines

Display Type

Rotation

Not permitted※ Not delivered to logged-in paid Nikkei ID members.
※ Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
※ Frequency controls will be in place for this product.
※ Please note that equalized distribution per day and time is not guaranteed.
※ Sound only plays when viewer clicks speaker button within the video ad space.
※ VPAID delivery is not accepted.
※ Peak rate will be applied to based on the campaign period.

Revised Dec. 1, 2021
Nikkei Online Edition Media Kit January – March 2024 Edition

23

Mobile Billboard

Premium

Demo Page URL

Peak season rate

https://marketing.nikkei.co.jp/static/a
dweb/demo/MoileBillboard_Template.
html

MobilePlease set browser size (horizontal) to 320～
420 pixels.

⚫ Large ad placed at the top of the mobile site.
⚫ Recommended for those who want an impactful approach for readers.

Location
Nikkei Online Edition Mobile
article pages

AD

Volume(imp/week)

Rate (JPY)

1,000,000

7,200,000

Product Overview
Start Date

MondayPeriod1 weekFlightingMonday (Next business day if holiday) 9:30 through Sunday 23:59 (Japan Time)

Guarantee
Type

Impression Guaranteed

CreativeSpecs.

Please see "Creative Specifications" at the end of the media kit.

#SimultaneousVideo Creatives
Permitted

1

Deadlines

Creative Image Content – 18 business days priorCreative Pre-Flight Review - 13 business days priorCreative Submission Deadline – 8 business days priorDisplay TypeCreative
Replacement/ Swap（in case of holiday, next business day)

Rotation

Not permitted※ Not delivered to logged-in paid Nikkei ID members.
※ Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
※ Frequency controls will be in place for this product.
※ Please note that equalized distribution per day and time is not guaranteed.
※ In the event of special news (breaking news), billboard ads may be temporarily suspended. If there is a lot of special
news reports, there is a chance we won’t be able to deliver all guaranteed impressions within original time period.
※ Peak rate will be applied to based on the campaign period.

Revised Dec. 1, 2021

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition24

inRead Video

Demo Page URL

Premium

PC

Video

Peak season rate

https://nikkei.com/article/DGXMZO52442390R21C19A1LKA000/?ad_previ
ew_li_id=40941⚫ Deliver a video ad within article pages on Nikkei Online Edition.
⚫ Video plays automatically when scrolled over.
⚫ Highly transparent ad product where 1 play = 1 guaranteed view
Product Overview
Location

Nikkei Online Edition (excl. Life section)※ In some cases the insertion may not appear in some areas at editorial’s discretion.

Volume600,000 plays

Period2 weeks

FlightingMonday (Next business day if holiday) 9:30 through Sunday 23:59 (Japan Time)

もう一度みる※The above image is for illustration. Actual design may change.

Nikkei Inc. No reproduction without permission

Start Date

Monday (in case of holiday, next
business day)# Advertisers
Permitted per Period

Guarantee TypePlay Count

Creative Specs.

Please see the Creative Specifications section in the appendix to this guide.

# SimultaneousVideo Creatives
Permitted

Up to 4（count includes creative replacements/swaps）

Deadlines

詳しくはこちら

3,000,000

Rate

Creative Image Content Creative PreFlight Review
Creative Submission Deadline

Max 3

18 business days prior
13 business days prior
8 business days prior※ Frequency controls will be in place for this product.
※ Sound only plays when viewer clicks speaker button within the video ad space.
※ Publication is subject to NIKKEI’s Advertisement Publishing Standards.
※ Depending on the video content, NIKKEI reserves the right to refuse the insertion.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives
during the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
※ Upon conclusion of video play, the page returns to standard NIKKEI design.
※ VPAID delivery is not accepted.
※ Peak rate will be applied to based on the campaign period.

Revised Dec. 2, 2022
Nikkei Online Edition Media Kit January – March 2024 Edition

25

MobileMobile inRead Video

Demo Page URL

Peak season rate

https://marketing.nikkei.co.jp/static/
adweb/demo/mobile.html

Video

Please set browser size (horizontal)
to 320～420 pixels.

⚫ Video product for smart device users.
⚫ Videos are displayed at the bottom of the page and play automatically once scrolled over.
⚫ As one play = one guaranteed view, this is a highly transparent product.

Nikkei Online Edition
MobileProduct Overview
Location

Nikkei Online Edition Mobile (Smartphone, Tablet)

OS Specification Available（Android/iOS only）
Volume200,000 play starts

Rate (JPY)

1,000,000

Period1 weekStart Date

Monday (next business day in caseof holiday)

FlightingMonday (Next business day if holiday) 9:30 through Sunday 23:59 (Japan Time)

Guarantee Type Number of play starts guarantee

Click For More

Replay# Advertisers
Permitted

2※ Please note that equalized distribution per day and time is not guaranteed.
※ OS designation is determined by the user agent, and incurs a 150% rate increase. Running an ad or URL link based on the OS incurs a 120%
increase in rate.
※ For ad effectiveness reasons and to protect the user experience, frequency controls will be in place for this product.
※ Sound only plays once user clicks the speaker button in the ad frame.
※ Not delivered in Mobile App.

Creative Specifications
Resolution

While Playing
Video Area：Click to go to designated link URLSide Panels: Click to go to designated link URL＊ NOTE: Sound is off by default.
iOS is a trademark of Apple Inc.
Android is a trademark of Google Inc.

Nikkei Inc. No reproduction without permission

MP4, MOV, WEBM, OGV 4MB

Mostly all (excl. ProRes4444, HDV 720p60, Go2Meeting 3&4, ER AAC LD, RECODE)

LengthMax 30 seconds

Deadline

After play, the entire ad area will auto-collapse after being open formax 30 seconds, returning to stop position.

Format ・ Size

Codec

# SimultaneousVideo Creatives
Permitted

Post-PlayMax 1920×1080 pixels－min 640×360 pixels※ Up to 4（count includes creative
replacements / swaps）

Perspective
Creative
Replacement /Swap

16：9 （4：3 not facilitated）※ Up to 4（count includes simultaneous
insertions, business days only, allcreatives submitted at once）

Creative Image Content – 18 business days priorCreative Pre-Flight Review - 13 business days priorCreative Submission Deadline – 8 business days prior

※
※
※
※

Creatives submitted must abide by NIKKEI’s advertising standards.
NIKKEI reserves the right to reject video creatives based on their content..
VPAID delivery is not accepted.
It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period, an
additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
Revised Dec. 2, 2022
※ Upon conclusion of video play the page returns to standard NIKKEI design.

Nikkei Online Edition Media Kit January – March 2024 Edition26

Video Rectangle (MPU)

Demo Page URL

Premium

PC

Video

Peak season rate

https://www.nikkei.com/?ad_previe
w_li_id=40938⚫ A video (max size 10 MB) is displayed in the 1st rectangle /MPU position.
⚫ As the video auto-plays on load to get the reader’s attention, this product is recommended for
those who want to ensure their message is delivered.
Location

Rectangle/MPU
Rate (JPY/imp)

DoubleRectangle/MPU Rate
(JPY/imp)

Nikkei Online Edition Homepage Only (PC)

4.0

5.5

Nikkei Online Edition (PC)

3.0

4.0

VIDEO AD

※
※
※
※
※
※

Minimum order 500,000 JPY.
Please note that equalized distribution per day and time is not guaranteed.
Not to be placed in Morning &Evening Section.
In some cases the insertion may not appear in some areas at editorials discrete.
Sound only plays when viewer clicks speaker button within the video ad space.
Peak rate will be applied, based on the campaign period.

Product Overview
PeriodAnyStart Date

FlightingMonday (Next business day if holiday) 9:30 through Sunday 23:59 (Japan Time)

Guarantee Type

Impressions Guaranteed

Display Type

Rotation

Display Areas

Nikkei Online Edition ：1# Advertisers
Permitted per
Period-Creative Specs.

Please reference the Creative Specifications section in the appendix to this guide.

# SimultaneousVideo Creatives
Permitted

Up to 4

※The above image is for illustration. Actual design may change.

While Playing
Video Area：Click to go to designated link URLSide Panels: Click to go to designated link URL

Post-Play
After play, the entire ad area will auto-collapse after being open formax 30 seconds, returning to stop position.
＊ NOTE: Sound is off by default.

Any Weekday

Submission
Deadline（count includes creative
replacements/swaps）

Creative
Replacement /Swap※ Up to 4(count includes simultaneous insertions,business days only, creatives must be
provided all at once at start.)

Creative Image Content – 18 business days priorCreative Pre-Flight Review - 13 business days priorCreative Submission Deadline – 8 business days prior※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period, an
additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
※ NIKKEI reserves the right to reject video creatives based on their content.
※ Upon conclusion of video play the page returns to standard NIKKEI design.
※ VPAID delivery is not accepted.

Revised Feb. 1, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition27

Video Rectangle (MPU) (Mobile Designation)

Demo Page URL

Peak season rate

Mobilehttps://r.nikkei.com/?ad_preview_li_id=40940

Video

Nikkei Online Edition
App

Nikkei Online Edition
MobilePlease set browser size (horizontal)
to 991 pixels or less.

⚫ Run a video (max size 10 MB) as a mobile rectangle (MPU).
⚫ Video plays automatically to get user’s attention. Recommended for those who want toensure message delivery.

Location

Rate (JPY/imp)

Nikkei Online Edition Mobile,
Nikkei Online Edition App

2.8※ Minimum order of JPY 500,000.
※ Equalized distribution by date and time is not guaranteed.
※ Sound only plays when viewer clicks speaker button within the video ad space.
※ Upon conclusion of video play the page returns to standard NIKKEI design.
※ VPAID delivery is not accepted.
※ Peak rate will be applied to based on the campaign period.

Product Overview
Insertion Period

Flighting

Click for MoreAny

Insertion Start Date

Any Weekday

Monday (Next business day if holiday) 9:30 through Sunday 23:59 (Japan Time)

Guarantee Type

Impression# Display Areas

1

Display Area Size

300 x 250 pixels

Display Type

Rotation

ReplayAfter playcompletes

Animation# Advertisers
Permitted per Period
File Format, Size,
Resolution

Permitted

Loop

While Playing
Video Area：Click to go to designated link URLSide Panels: Click to go to designated link URL＊ NOTE: Sound is off by default.
iOS is a trademark of Apple Inc.
Android is a trademark of Google Inc.

Nikkei Inc. No reproduction without permission

Format: MP4, MOV, WEBM, OGV
Size: >= 10 MB
Resolution: 1920 x 1080, 640 x 360
60 seconds# Simultaneous Video
Creatives Permitted

Up to 4, including
swaps

Creative
Replacement / Swap

※ Up to 4 (count includes simultaneous
insertions, business days only, allcreatives to be submitted at once）

Submission Deadline

Creative Image Content– 18 business days
prior
Creative Pre-Flight
Review - 13 businessdays priorCreative Submission
Deadline – 8 businessdays prior

Recommended
System Environment

iOS 9 or above
Android 5.0 or above

Post-Play
After play, the entire ad area will auto-collapse after being open formax 30 seconds, returning to stop position.

-

Revised Dec. 2, 2022

Nikkei Online Edition Media Kit January – March 2024 Edition

28

OptionBrand Safety Targeting

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

29

Brand Safety Targeting

Deliver Ad

DisplayPC

Targeting

Mobile⚫ NIKKEI will control the delivery of your ads and protect your brand safety by
applying our house-developed logic to place the ads by safe and suitable content.
⚫ NIKKEI preserves your brand safety from ads appearing beside unsavory content,
without using any third-party tools.
Product

Rate

Brand Safety Targeting

×120％

Compatible Products

Ad
ServerOriginal
Judgment
Logic

Peak season rate

Brand Safety Function

Run of NIKKEIBillboard/Billboard Video
inRead Video/Mobile inRead Video
Video Rectangle(MPU) /Video Rectangle(MPU) (Mobile Designation)
NIKKEI’s original logic does not allow ad delivery within unsavory content,such as negative incidents, accidents, natural disasters, promoting alcohol
consumption, or anything that may damage the brand. We deliver your ads
to the articles which are qualified as brand safe.

※ Peak rate will be applied to based on the campaign period.

▼Prevents the delivery of advertisements to brand-damaging articles
such as incidents, accidents, and disaster.

Will not deliver Ad

Certain Article Pages(ex. Accident, Disaster)
The scoring algorithm partly uses the “Japanese Sentiment Dictionary (Volume of Nouns)ver.1.0 (December 2008 edition) created by the Inui-Okazaki Laboratory, Tohoku University”.

Revised Feb. 21, 2020

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

30

Simultaneous Placementin Print and Digital Edition

PC Morning Ownership (PMO)

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

31

PC Morning Ownership (PMO)①②

ＰＣ

Peak season rate

Recommend with print ad.

Product Overview
Insertion Period①② Nikkei Online Edition Homepage ③"Morning & Evening Edition“ top page and article pages

Insertion Start Date

Any weekday 6:00-15:00 Shortened version placed with print ad. 7:00-11:00①Special banner ad above the NIKKEI logo: estimated 300,000 imps②
1st, 2nd, 3rd rectangle: estimated 500,000 imps each *2nd, 3rdrectangles are not viewable delivery.
③Morning/Evening Edition takeover rectangle: estimated 200,000 imps
*Only Morning/Evening Edition takeover rectangle will float and follow
scrolling

Placement Volumes

7 million JPY2）Without special banner above the
NIKKEI logo（②＋③）

Advertising rate

Guarantee Type

PeriodDisplay Type

Always-on delivery

No. of Advertisers
permitted per period

1Creative
Specifications

See the appendix of this guide.

No. of Simultaneous
creatives permitted

Up to 1 for each

Submission
Deadlines

Creative pre-flight review
Finalized Creative Deadline

Nikkei Online Edition Homepage
Overall

Unique browsers, Impressions, Clicks, Nikkei ID membersdelivered to*When using 3rd party delivery, NIKKEI is unable to provide number of clicks

Morning/Evening Edition

1）With special banner above the NIKKEI
logo（①＋②＋③）

Shortened version placed with print ad.
①Special banner ad above the NIKKEI logo: estimated 150,000imps②1st, 2nd, 3rd rectangle: estimated 250,000 imps each *2nd, 3rdrectangles are not viewable delivery.
③Morning/Evening Edition takeover rectangle: estimated 100,000imps*Only Morning/Evening Edition takeover rectangle will float and follow
scrolling②③

https://www.nikkei.com/?ad_preview_li_id=43598
Please set the width of your browser to larger
than 992 pixels.

⚫ You can take over the landing page of the Nikkei Online Edition with three rectangles on PC homepage and rectangles on the top page, and article
pages on the Morning/Evening Edition, which is exclusive to paid subscribers. Using this option, you can reach a broad audience, from paid
subscribers to non-members.
⚫ We will report impressions and clicks with a breakdown of demographics. If you send targeted ads or email to the most engaged audience, yourmessage will reach them even more efficiently.

②

Ad will follow screen
when scrolling

Demo-site for PC Homepage

Nikkei ID
Performanc
e Report
Data

Nikkei ID
MemberAttributes

Number of impressions, share of member
Number of clicks, share of member
Nikkei ID Member Attributes
Gender, age, region, employment type, rank, industry,
occupational field, number of employees at place of work,
household income*Provision of one’s rank, industry, occupational field and no. of employees ismandatory for those describing themselves as employed or self-employed.
Provision of household income is optional.

*Image of placement. Design is subject to change.

Nikkei Inc. No reproduction without permission

5 million JPY3）Shortened version placed with print ad.
with special banner above the NIKKEI logo（①＋②＋③）

2.1 million JPY

10 business days prior
5 business days prior*Special banner ad above the NIKKEI logo will not delivered to paid subscribers after log in.
*As 6:00am to 9:30am is not within our office hours, we may not address unforeseen trouble
immediately upon flighting.
*The booking for days expecting many applications like April 1 or October 1 is not on a first come,first served basis. Please ask our sales representative in advance.
*We have discretion to decline placement or ask modification to creative after checking creative.
*if you will use more than one creatives, additional fee of 20,000 yen will be charged for each addtl.
creative.
*If browser width is less than 992 pixels, ad will not be shown.

*Morning/Evening Edition takeover rectangle will float and follow scrolling.
*A report on the results will be prepared within 5 business days after the end of the flight.
*Peak rate will be applied to based on the campaign period.

Revised Feb. 15, 2022
Nikkei Online Edition Media Kit January – March 2024 Edition32

【Newspaper-linked special unit】
Morning and evening edition newspaper wide banner↑No.11 will be added here.

ＰＣ

Peak season rate

Recommend with print ad.

⚫ Large, wide banners in the Morning and Evening Edition sections, which are viewed bypaid subscribers, can be used for high-impact advertising.
⚫ This is a unique offering where the banners can be displayed on the print edition
as well as Nikkei Online.
※ This unit can be used in conjunction with the publication of five or more full -page columns. Pleasecontact your salesperson/representative for more details

Product

VolumeRate

Location

Morning and evening
edition newspaper
wide banner

400,000 imps
(estimated)

500,000 JYP

Nikkei online
Morning andEvening Section

Product Overview
Period1 weekStart Date

Any Weekday

Guarantee
Type

PeriodDisplay Type

Rotation

3

Advertisers
Permitted
per Period5

Display Areas

Wide banner 620 x 280 pixels

Creative
Specifications（Billboard size of 970 x 250 pixels or Reader's Board size of 728 x 90 pixels are also available. In
this case, the display size will be 620 pixels wide, and the height will vary according to the size ofthe manuscript to be submitted.）【Size】 >=150KB
Simultaneous
Creatives
Permitted
Deadline【File Type】 GIF,JPEG,PNG※ Up to 4（count includes
creative replacements/）【Animation】 Not Permitted

Creative
Replacement/ Swap※ Up to 4（count includes
simultaneous insertions, business days only,
all creatives must be provided together）

5 business days prior※ Sometimes due to system maintenance or each articles category classification, text ads may not always be posted.
※ Third party delivery is not accepted.
※ Please be aware that if the delivery period includes any holidays, the actual impressions could be significantly lower
than the expected amount.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives
during the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
※ Peak rate will be applied to based on the campaign period.

Revised Dec. 2, 2022

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition33

Microsite Package

Microsite Package

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition34

Microsite Package⚫ When compared to standard advertisements, microsites facilitate the delivery of even more in-depth
information and details in your own voice.
⚫ Microsite content is presented in a persuasive and objective news media style.
⚫ As readers access the microsite out of a genuine desire to obtain useful information, positive
engagement can be expected.

Microsite Package Implementation Schedule
Orientation

FeatureProposalReporting &Provision ofMaterials

Finalize
Contents

Creative
Production

Review of
Creative

Performance
Tracking Tag
Setup

LaunchText Area

The actual production period after the interview is around 20-25 business days.＊*Length subject to variation per feature contents.

Traffic Driving Plan Overview
Regular Ad Spaces
Microsite Ad Spaces
Rate

Rectangle (MPU), Text, etc.
Proposed per advertiser’s desired aims.

PR Info (Homepage or Multiple Sections)
Display rotation and # of Impressions not guaranteed at this space.

Starting from 5,000,000 JPY※ Additional fees may be incurred in the case of use of talent, famous persons, long distance reporting, etc.
※ Please consult regarding secondary use fees.

Custom Microsite
Nikkei Inc. No reproduction without permission※ Above Rate includes design and report fees.

*Please contact our sales representative in advance when you are considering a microsite.

Revised Dec. 2, 2022

Nikkei Online Edition Media Kit January – March 2024 Edition35

Text Ads

Premium Text
Text

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition36

Premium Text

Text
PC

⚫ Text ad with high viewability that is delivered on first view.
⚫ Recommended for those looking to reach a broad business audience.

Product Overview
Location

NIKKEI Online Homepage, Top page of some sections

Volume1,800,000 imps
(estimated)

Period1 weekStart Date

Any Weekday

Guarantee
Type

PeriodDisplay Type

Rotation1# Advertisers
Permitted per
Period3

Display Areas

Character
Limit
Simultaneous
Creatives
Permitted

Deadline※The above image is for illustration. Actual design may change.

Nikkei Inc. No reproduction without permission

Max. 36 Full Width
Characters（incl.

Rate

Prohibited
Charactersadvertiser’s name）※ Up to 4（count includes creative
replacements/swaps）

Creative
Replacement /Swap

2,000,000 JPY

Machine-dependent characters,
half-width characters andhalf-width numbers※ Up to 4（count includes
simultaneous insertions, businessdays only, all creatives must be
provided together）

8 business days prior※ For some locations other than homepage, there are times when it may not display in the first view
due to article length.
※ Third party delivery is not accepted for this product.
※ Please be aware that if the delivery period includes any holidays, the actual impressions could besignificantly lower than the expected amount.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 ormore creatives during the same period, an additional fee of 20,000 JPY will be incurred for eachcreative starting with the 5th.
Revised Nov. 25, 2019
Nikkei Online Edition Media Kit January – March 2024 Edition

37

Text

Text
PC

⚫ Delivers text ads in various sections of articles.
⚫ Recommended for those whose priority is number of clicks.
Homepage Text

Nikkei Online Edition 1st Text

Volume(estimated imps)

Rate (JPY)

Homepage Text

400,000

700,000

Nikkei Online Edition
1st Text

1,500,000

1,500,000

B2B Text

600,000

300,000

Business, International, Technology

Markets

3,000,000

600,000

Markets

NIKKEI Corporate
Information DIGITAL

5,000,000

200,000

Product

Sections
Homepage
All Nikkei Online Edition Pages(excl. Homepage, BtoB, Market, and Morning &Evening Edition sections)

NIKKEI Corporate Information DIGITAL(Not displayed on some pages) (Insertions forthis product are also delivered to Nikkei Online
Edition App)

※ Homepage Text : High viewability placement.
※ 1st Text: ad space not available on some pages.

Product Overview
Period1 weekStart Date

MondayGuarantee Type

PeriodDisplay Type

Position Rotation

Display Areas

4 to 6 (depending on page)

Advertisers
Permitted per
Period4～6Character Limit
Simultaneous
Creatives
Permitted
Deadline※The above image is for illustration. Actual design may change.

Nikkei Inc. No reproduction without permission>= 36 Full Width Characters（Incl. Advertiser Name）※ Up to 4（count includes
creative replacements/）

Prohibited
Characters
Creative
Replacement/
Swap

Machine-dependent characters, halfwidth characters and half-width
numbers, half width ￥※ Up to 4（count includes simultaneous
insertions, business days only, all creatives
must be provided together）

8 business days prior※ Sometimes due to system maintenance or each articles category classification, text ads may not always be posted.
※ Third party delivery is not accepted.
※ Please be aware that if the delivery period includes any holidays, the actual impressions could be significantly lower than the
expected amount.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during thesame period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
Revised Dec. 1, 2021

Nikkei Online Edition Media Kit January – March 2024 Edition38

Targeted Email

Nikkei ID Targeted Email (Text Ver.)
Targetable Attribute Categories
Nikkei ID Targeted Email (Text Ver.) Schedule & Fees

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

39

Nikkei ID Targeted Email（Text Version）⚫ Facilitates direct provision of high-quality information to Nikkei ID holders on a single company basis.
⚫ Tell us about desired emails sent and budget- NIKKEI can provide recommended targeting options for even greater accuracy.

Attribute Targeting Facilitates Choice of 【Region】 x 【Registered Attributes (max 4)】
Registered Info

Regiono All Japano GreaterTokyoo Kansai Area

Rate (JPY)(per email)Occupation

GenderAgeHousehold Income

Industry

Field

Position# Employees @ Company

Base

1 Attribute

2 Attributes

3 Attributes

4 Attributes

@50-

@70-

@80-

@90-

@100-

※ Base rate includes specification of Region and Area of Interest. Choice of Region is mandatory.
※ Max # of additional attribute scopes is 4. It is also possible to send to a subsection of those derived per the base specifications. Contact NIKKEI for more.

Product Overview
Distribution
Date

Weekdays（However, there are periods, such as
during Golden Week, New Years Holiday,
etc. when distribution will not be available）

Creative Specifications
Subject

Please also reference the Creative Specifications and Points of
Caution areas of the appendix for further technical details.

Body

Traditional: 38 full-width char. × 100 rows
Smartphone Compatible: >=3k full-width char., no rows

10 am JST

Rate

(Base + attributes) × (# emails sent) ※1

Text

Application
Deadline

Application & Targeting Worksheet must be
submitted 15 business days prior to theintended date of distribution ※2

Machine-dependent characters and half-width kana notsupported, half-width roman characters supported,
encoded in Shift JIS

Click Count

Capture ON：place a half-width space before & after URLs
Capture OFF：place a full space before & after URLs

https://marketing.nikkei.co.jp/media/web/file/nikkeiid_targetingmail_202105.pdf

Please send applications to the following,copying your NIKKEI liaison as well.
To: ds.tgml@nex.nikkei.co.jp Cc: Your NIKKEI Liaison’s email

Nikkei Inc. No reproduction without permission

Creative
Deadline② Body||Choose Format:【38 Character Pitch for PC】
38 full-width characters× approx. 100 rows
OR>=48 full width charactersTime※1 Minimum placement amount of JPY 300,000.
※2 Targeting Worksheet can be download at the NIKKEI Ad Guide site.
※ Performance report with # sent and click count provided approx. 7
business days post distribution※ We cannot reserve delivery dates until order is placed.
※ Please refer to following guidelines for email format.

① Subject(max 48 full-width characters)

Header （fixed）（select up to 4 additional attribute scopes from below）

o Prefecture of
choiceo Kanto Areao Chubu Area

= Advertiser Provided Content【Smartphone Compatible】
If no rows,>= 3k full-width characters※ if rows used,
max 200 full-widthcharacters / row

10 business days prior※ If not live at the time of creative provision, please provide a screenshot of the link
destination page creative. Also, please provide the planned launch date & time for said
page.
※ Please have all link destination pages live by 7 days prior to email distribution at thelatest.
※ Depending upon users’ email client software, there are cases where a row may become 2
2 rows despite being >= 38 full-width characters.
※ A template header and footer（includes date, sender, contact URL, email explanation,
stop distribution procedure and guide for questions and comments) will be added to theemail at time of distribution.

Footer （fixed）

Revised Oct. 5, 2023

Nikkei Online Edition Media Kit January – March 2024 Edition40

Nikkei ID Targeted Email Attribute Categories
Category

Sub-Target

Category

1-9

Materials

10-49

Energy50-99

Food, Drug & Cosmetics

100-499

Other Manufacturing500-999

Wholesale, Retail & Commerce

KansaiPer Prefecture(multiple combinations accepted)

20s

Gender# of
Employees
at Place of
Work
※

40s

10,000-19,000

50s

20,000 +60s +Full-time

FemaleMale

Director level

General Manager level
Section Manager level※ Provision of one’s Rank、Industry、Field、and # of
Employees at Place of Work is mandatory at the timeof Nikkei ID registration only for those describing
themselves as employed or self-employed.

Nikkei Inc. No reproduction without permission(Regular, Public, etc.)

Communication Services
Industry(cont.)※

Information Technology , SI, Software
Shipping
Consulting, Accounting, Legal
Broadcast, Publishing, Advertisement, Media

Student

Government Employee

Construction
Industry※

Real Estate

Self-employed

Agriculture & Mining

Board Member level

Finance, Securities, Insurance

3,000-4,999
5,000-9,999

Employme
nt Type(incl. Trading Companies)

1,000-2,999

30s

Executive level
Position※

Sub-Target

Greater Tokyo

Chubu

Age

Category(Tokyo, Chiba, Saitama, Kanagawa)

Kanto
RegionSub-Target(excl. Teachers)

Education & Learning Support
MedicalAutomotive &Transportation

Nursing, Caretaking & Welfare

Electronics

Restaurant & Hospitality

Machinery

Personnel Services
Travel※ Provision of household income and areas of interest is optional at the time of Nikkei ID registration.

Revised Mar. 12, 2018

Nikkei Online Edition Media Kit January – March 2024 Edition

41

Nikkei ID Targeted Email Attribute Categories (cont.)
Category

Sub-Target

Category

Sub-Target

Corporate Management/ Board Member

Occupational Field(cont.)※

Legal

Business Planning andDevelopment

6,000,000-7,999,999

Public Relations / Promotion
General Affairs / HR
Materials / Procurement

Occupational Field※

Education / Teaching

8,000,000-9,999,999

HouseholdIncome ¥(optional)

10,000,000-11,999,999
12,000,000-14,999,999

Finance & Accounting

15,000,000-19,999,999

General Office

20,000,000 +IT, IT Systems

CulturePlanning, Market Study,
Marketing

Finance

Sales
Production, Manufacturing

Logistics / Shipping
Engineering & Design
Research & Development

Editing, Compiling, Production
Architecture / Construction
Medical

Accounting

Home & Interior
Area(s) ofInterest(optional)

Business & Management
Computer Technology
Entertainment

Targeting per thiscategory incurs no
additional cost.

Automotive
Family Life
Self Improvement
FashionTravel, Sports & Outdoor※ Provision of one’s Rank、Industry、Field、and # of
Employees at Place of Work is
mandatory at the time of Nikkei
ID registration only for thosedescribing themselves as
employed or self-employed.
※ Provision of household income
and areas of interest is optionalat the time of Nikkei ID
registration.
Revised Mar. 12, 2018

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition42

Nikkei ID Targeted Email Schedule & Fees (Text Ver.)See below for a flow chart with key points.
Also, please be aware additional fees may be incurred in irregular cases (see Irregular/Special Fees).
For details please contact NIKKEI.

1

Get QuoteTo:
Cc: Your NIKKEI Liaison

If informed ahead of time regarding desired # emails to send,budget and objective, more accurate targeting options andacceleration of the application and review process is possible.
15 business days prior

5 PM (JST)10 businessdays priorTo:
Cc: Your NIKKEI Liaison
When applying, please send creatives to your NIKKEI
Liaison as well. ※ No applications accepted later than 10 am

2

Apply

JST 5 business days prior to the intended date of distribution.

DeadlinesTo:
Cc: Your NIKKEI Liaison
As NIKKEI will review the creative, please submit thecreative as soon as possible. ※ No submissions accepted3

Submitlater than 10 am JST 5 business days prior to the intended dateof distribution.

Creative review by and/or adjustment
request (if necessary) from NIKKEI

4

Confirm

A copy of the final draft of the test email will be provided
to the advertising entity for final review.

3 PM (JST)
8 business days prior

5 Proofing Complete Notification to NIKKEI
Warning: Actions/requests past deadline trigger
accruement of additional fees 【A】 ~ 【C】.
See “Irregular/Special Fees”.

Distribution

6

Distribution

7 business days after

7

Performance Report

Special Fees

【A】 Additional Assistance Fee
An Additional Assistance Fee of 10,000 JPY will be incurred upon involvement of NIKKEI in facilitation oftasks outside the scope of the Targeted Email schedule delineated here. Please confirm with your NIKKEI
liaison at the time of application regarding what tasks may fall under this category. Upon acceptance ofterms by the applicant, written receipt of said acceptance will be provided for record by NIKKEI.

【B】 Last Minute Fees
〈Late Application〉
Applications made between 5 pm JST 6 business days and 10 am JST 5 business days prior to intended
distribution date will incur a last minute application facilitation fee of 30,000 JPY.
〈Late Notification to NIKKEI of Creative Proofing Completion〉
Should notification of creative proof completion by the advertiser to NIKKEI come later than 3 pm JST 6
business days prior to the intended distribution date, please be aware that a last minute proofing fee of
30,000 JPY will be incurred in addition to the last minute application fee. The absolute final cutoff for
notification to NIKKEI of proofing completion is 3 pm JST 5 business days prior to the intended date of
distribution.

【C】 Change Fees
〈Late Change Request Regarding Targeting Conditions〉
A special fee of 30,000 JPY will be incurred for targeting condition change requests pertaining to Nikkei ID
holder attributes and/or # of emails to be sent on already accepted applications that are made later than
3pm JST 6 business days prior to the intended date of distribution. Please also be aware that no suchchanges can be accommodated after 10 am JST 5 business days prior to the intended date of distribution.
〈Creative Adjustment Requests Made after Notification to NIKKEI of Proofing Completion〉
A special creative adjustment fee of 30,000 JPY will be incurred for request of adjustment pertaining tocreatives who have already been confirmed as proof complete to NIKKEI that are made later than 3 pm JST
6 business days prior to the planned distribution date. No creative adjustment requests will be accepted
after 3pm JST 5 business days prior to distribution. However, limited strictly to adjustments (such as toindividual names, event times, etc.) to protect email recipients from harm, such requests are accepted until
10 am JST 4 business day prior to distribution. In this case please directly contact NIKKEI or your liaison.

【D】 Cancellation Fee
Regarding cancelations made after acceptance of application, cancelling 4 business day prior to planned
distribution will incur a 50% cancellation fee, 5 business days prior a 30% cancellation fee and 6 businessdays prior a 10% cancellation fee. Also cancellations made after creative submission but 7 days or earlier
prior to the planned distribution date also incur a 10% penalty fee.

Revised Jun. 19, 2019

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

43

Guidelines, Disclaimers
Specifications
Guidelines ・ Disclaimers
Creative Specifications (General)
Rich/Video Ads: Creative Specifications
Display Ads: Creative Specifications
Simultaneous Placement in Print and Digital Edition: Creative Specifications

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

44

Guidelines/Disclaimers
Guidelines/Disclaimers⚫ First-time advertisers are subject to screening by NIKKEI. As provision of certain necessary documentation is required, please contact us via the applicable email address at the “Ad Placement Inquiry& Order Contacts” section at the following page.
⚫ The minimum insertion period of all products is 5 days.
⚫ Regarding products with guaranteed impressions, please note this guarantee does not include guarantee of equalized distribution per date and time over the course of the advertisement’s insertion
period itself.
⚫ In the event there is an issue with advertisement serving and/or display, support will be provided only during business hours the FOLLOWING day, not the day of. NIKKEI is NOT legally responsible
for ANY financial loss or harm suffered by the client during this period.
⚫ Unless noted otherwise, the standard data categories provided at NIKKEI’s ad serve performance reports are # of impressions, # clicks and CTR only. We do not provide screenshots.
⚫ Please note there are cases where NIKKEI may carry out surveys regarding creatives served to aid in improvement of NIKKEI service(s) and customer satisfaction.
⚫ Depending upon individual user browser and/or device environment settings, there is a possibility ads may not be displayed, or displayed incorrectly, or that links may not direct to the designatedlocation despite being clicked.
⚫ iOS app of NIKKEI Online edition will show linked site using the in-app browser. If there is screen transition using new tabs and windows in linked site, screen transition may not work as intended.
⚫ Advertisements are subject to delay or cancellation due to events beyond NIKKEI’s control, e.g. natural disasters, power grid and/or communications systems failure, etc.
⚫ Please note advertisements’ display location subject to adjustment per news content and in accordance with website layout revisions aimed at improvements in usability.
⚫ Depending on the size of new designed site, ad for mobile may be shown to PC and ad for PC may be shown to mobile device.

3rd Party Ad Serving and Tracking⚫ In the case of 3rd party delivery, please inform us of the platform to be used beforehand. We will confirm compatibility. Also, please note that the impression count will be determined by NIKKEI’s adserver, NOT the client’s.
⚫ Each rich media advertisement should be tested beforehand. It will take approximately two weeks to test a new service. Please make sure to inquire in advance. Google Marketing Platform Campaign
Manager, Sizmek⚫ If you wish to have tracking tags installed, please inform us of services you use, advertising products you wish to measure, and the purpose of measurement". Nikkei will review and get back to you
with its availability. If you want to track by using multiple solutions, please submit a single file that combines those tags .
⚫ Ads will not appear in the Nikkei Online Edition App.

⚫ Provision of an opt-out clause at both the NIKKEI and the advertiser’s website is required when carrying out retargeting of users who viewed and/or clicked ads placed at the Nikkei Online Edition.
⚫ In the case creative optimization is carried out, please note a creative replacement/swap fee will be incurred per each additional creative pattern. In addition, as we are unable to pre-screen creatives
consisting of product images fed directly from an advertiser’s website, this type of ad is not accepted.
⚫ When a creative is being produced per the intake processing of external files, please note insertion of any such creatives are subject to postponement until it can be confirmed it is possible to display
without affecting the layout of the Nikkei Online Edition.
⚫ Please do not just send 3rd party tags for creative review use. The creative(s) itself/themselves and their parts must be submitted to enable NIKKEI’s confirmation of all ad contents.
⚫ It is not possible to adjust the creative’s element tags or scripts after it has been submitted to NIKKEI. Instead, please submit a new creative reflecting the desired changes. NIKKEI will swap the newcreative in the place of the old one after confirming the new creative functions properly.
⚫ Tags must be provided in SSL (https) format, eg. ‘https://xxxx.com/xxxx’ OR ‘//xxxx.com.xxxx’⚫ In the case z-index is designated at CSS, it must be under 10000.
⚫ For 3rd party ad serve campaigns, please note NIKKEI will request the provision of ad serve reports generated from 3 rd party ad serve platform(s) for use in performance analysis.

Nikkei Inc. No reproduction without permission

Revised Feb. 1, 2023

Nikkei Online Edition Media Kit January – March 2024 Edition

45

Guidelines/Disclaimers

On Advertisement Health⚫ We block malicious traffic, including from traffic bots, by utilizing a blacklist. We release data regarding integrity ofadvertisement such as its viewability. Please see the NIKKEI Marketing Portal for more information.
⚫ Please let us know in advance if you will use an ad verification tool. As brand safety functions sometimes hinder showing
your advertisement, we may ask you to prepare an alternative creative.

Regarding Cancellation Fees
⚫ In the case of cancellations made after order placement for reasons due to the advertiser, the cancellation fee incurred is,
as a rule, the full amount of the order placement. The same goes for changes to insertion periods, ad menu and ordercontents. For details, please contact your NIKKEI liaison/managing contact.

Ad Placement Inquiry & Order Contacts＜ For Ad Placement ＞ ds.adeigyo@nex.nikkei.co.jp & Your NIKKEI Liaison/Managing Contact＜ For Targeted Email Placement ＞(TEXT ver.) ds.tgml@nex.nikkei.co.jp & Your NIKKEI Liaison/Managing Contact / (HTMLver.) ds.html@nex.nikkei.co.jp & Your NIKKEI Liaison/Managing Contact

Revised Dec. 1, 2021

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition46

Creative Specifications (General)
Common Specifications (All Products)⚫ File Formats：GIF、JPEG or PNG (HTML 5 accepted for Rectangle and Double Rectangle (MPU) products)⚫ Machine dependent text, one-byte “half-width” kana chars, 「￥」(one-byte) are not allowed. 「￥」「●」「■」 「~」 may not display correctly because of the limitations of UTF-8.
⚫ If a creative’s background is white by design, please put a border around it. Should the difference between site contents and the advertisement be unclear, adjustment of the creative may berequested.
⚫ Regarding creatives utilizing primary colors, fluorescent colors, bright colors, etc. that flash quickly over a short period of time or include extremely active movement, please be aware adjustmentof the creative may be requested.
⚫ In the case a creative’s design is deemed overly similar to site elements (headers, navigation bars, links, etc.) that may lead to confusion, please be aware adjustment of the creative may berequested.
⚫ Advertisement contents must comply with NIKKEI’s advertisement publishing standards. In the case of animated ads, the advertising entity’s name must be clearly and promptly displayed at the
final cut/frame of the creative. Should an issue arise regarding advertisement content or the page linked to by an advertisement, full and total responsibility for the resolution of any such issues
rests solely with the advertisement placing entity.

⚫ Outbound (3rd Party) link URLs, including tracking tag URLs, may only be 220 bytes or less. Use of Japanese characters is not permitted.
⚫ Webpages linked to from advertisements must be live at least two business days prior to the ad serve start date. NIKKEI reserves the right to delay ad serve start until said site contents are fully
reviewable, so please be sure to contact your NIKKEI representative/managing contact beforehand.

Regarding HTML 5 Creatives
When submitting a creative in HTML 5 format please provide the following:
1. Properly written HTML file.
2. All applicable link URLs for the creative.
3. 3rd Party Serving/Distribution Tags (Only necessary in the case of utilization of 3 rd party ad serving; Please also be sure to provide all creative elements as per the ad product’s creative
specifications).
For full specifications on HTML 5 creatives, and 3rd party tags, please reference. https://marketing.nikkei.co.jp/media/web/file/4d436a64200ec88a162c680762dd956b93cc84a1.pdf

Creative Type Specific Deadlines/Submission Addresses/Contacts⚫ Please submit all rectangle (MPU) and text type creatives bound for the Nikkei Online Edition to both ds.nyuko@nex.nikkei.co.jp and your NIKKEI liaison/managing contact no later than 5business days (8 days for orders placed from of Japan) prior to the intended insertion start date.
⚫ Nikkei ID Targeted Email (TEXT Version) creatives should be sent to ds.tgml@nex.nikkei.co.jp, Nikkei ID Targeted Email (HTML Version) creatives should be sent to ds.html@nex.nikkei.co.jp, anin both cases, said creatives should also be sent simultaneously to your NIKKEI liaison/managing contact no later than 8 business days (11 business days for orders placed from outside ofJapan) prior to the intend distribution start.

⚫ In the case of use of responsive design at the Nikkei ID Targeted Email (HTML Version) creative, please submit the creative 10 business days (13 for orders placed outside of Japan) prior to theintended distribution date.
⚫ Additional pre-insertion creative review is required for Rich Media products. For details, please reference those product’s dedicated pages above.

Revised Aug. 29, 2022

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition

47

Rich/Video Ads: Creative Specifications
Display Size
(W x H)

Unit（1）Expanded

File Type

File Size Aspect
Animation
Limit
Ratio

Loop
Duration-

Stop within
30 seconds

970×250 pixel

Billboard

HTML 5（2）Collapsed

970×90 pixel（1）Expanded

970×400 pixel

MP4

Permitted

ALT
Text

※ A "Close" button will be placed at the top of the ad.

※ Must collapse when the user clicks the ”Close“ button.
Not
Permitted ※ IAB Standard Format is also accepted.

2.2 MB

10 MB

Additional Information-

Not
Permitted-

Not
Permitted

16:9

Permitted

Stop within
30 seconds

Not
Permitted-

Not
Permitted-

Not
Permitted

Please ask for details.
※ Please design creatives in accordance with the separately
provided creative specifications document.

https://marketing.nikkei.co.jp/media/web/file/ccbb163ad9d6c8990355eb93187d3705f0bff781.pdf※ A "Close" button will be placed at the top of the ad.

Billboard Video（2）Collapsed

970×20 pixel
130×400 pixel

20 KB

GIF/JPEG/PNG(both left
and right
sides)(both left and rightsides)

Rectangle (MPU)

300×250 pixelVideo:
MP4, MOV, WEBM, OGV
Resolution:
1920 x 1080 / 640 x 360

300×600 pixelVideo:
MP4, MOV, WEBM, OGV
Resolution:
1080 x 1920 / 360 x 640

640 × 360 pixel

GIF/JPEG/PNG

Double Rectangle(MPU)

Mobile Billboard（1）Expanded
Billboard（2）Collapsed
Billboard

Max 1920×1080
Min 640×360

Nikkei Inc. No reproduction without permission

Not
Permitted-

Not
Permitted-

Not
Permitted-

Permitted

Stop within
30 seconds-

Not
Permitted

-

-

Not
Permitted-

Permitted

Stop within
30 seconds

2.2MB

120 KB

GIF/JPEG/PNG

sides)

inRead Video

Stop within
60 seconds

9:16

150 KB

MP4, MOV,WEBM, OGV

(both left
and right
sides)

4 MB※ Video file resized per user device at time of insertion.
※ Recommended Viewing Environment: iOS 9 +, Android
5.0 +※ iOS is a trademark of Apple Inc. Android is a trademark of
Google Inc.
※ Sound is off by default.
※ VPAID is not accepted.

Permitted

4 MB

970×90 pixel

145×730 pixel（3）Side Banner (both left and right-

Not
Permitted

16:9

970×250 pixel
HTML5

Large Gate
Banner-※ VPAID is not accepted.

120 KB（3）Side Panel

Video Rectangle(MPU)

GIF/JPEG/PNG※ Must collapse when the user clicks the ”Close“ button.
Not※ Side panel use is optional. Should none be provided black
Permitted
panels will be displayed.

16:9（4:3 notsupported）

Not
Permitted ※ A "Close" button will be placed at the top of the ad.
※ Must collapse when the user clicks
the ”Close“ button.

Not※ Please design creatives in accordance with thePermitted
separately provided creative specifications document.
※ https://marketing.nikkei.co.jp/media/web/file/cd67d32
65e0dcb3080cf314b7a78e208b8a4cfa3.pdf
Not
Permitted※ Video file resized per user’s device at time of insertion.
Not※ Sound is off by default.
Permitted ※ VPAID is not accepted.
Revised Feb. 22, 2022

Nikkei Online Edition Media Kit January – March 2024 Edition48

Display Ads: Creative Specifications
Size（W × H）

File Type300×600 pixel

HTML 5
GIF/JPEG/PNG

Rectangle (MPU)

300×250 pixel

HTML 5
GIF/JPEG/PNG,
300×250 or
600x500 pixel

Unit

Size
（W × H）

File Type
File Size Limit

Animation

ALT Text

Additional Information

280×188 pixel

JPEG/PNG, within 50KB

Not
Permitted

Not
Permitted※ When adding text onto images, please use 15
characters max per element, such as the title
and the main body text. Descriptions withmultiple elements such as event name, dateand location are not allowed.

Unit

Double Rectangle (MPU)

Run of NIKKEI In-feed--Nikkei Online Edition
Homepage--Nikkei Online Edition
article pages for PC

Image

Text

File Size Limit

150 KB150 KB

Animation

Loop

ALT Text

Additional Information

Permitted

Stop within
35 seconds

Not
Permitted※ Please refer to separate HTML 5 specificcreative specifications document when using
this product.
https://marketing.nikkei.co.jp/media/web/file/HTML5_G
uidline20200629.pdf

Permitted

Stop within
35 seconds

Heading：25 characters
Advertiser Name：25 Japanese characters(regardless of one-byte “half width” or two-byte “full width”)
Prohibited Characters：half-width 「"」, 「’」,「&」, 「<」, 「>」Not
Permitted※ Regarding the “Run of NIKKEI” and/or“Targeting Rectangle (MPU)” products, in thecase of 3rd party ad serving and/or use of an
HTML5 creative, rectangle (MPU)
advertisements are not served to the Nikkei
Online Edition Mobile App.

※ We may ask you to modify the design to keep
the message readable.
※ For PC designation, size "600 x 400 pixel" andfile size "120 KB or less" are also acceptable.

Revised Dec. 2, 2022

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition49

Simultaneous Placement in Print and Digital Edition:
Creative Specifications
Unit

Above THE NIKKEI
Logo

Homepage
Takeover

Display Size
（W × H）

File Type

File Size
Limit

Animation

Frame
Rate

Loop
Duration

ALT
Text

980×90 pixel

GIF/PNG/JPEG

150 KB----

Double Rectangle(MPU)

300×600 pixel

HTML 5
Alt：GIF/JPEG/PNG

150 KB

Stop within 35
seconds---

Rectangle (MPU)

300×250 pixel

Alt：GIF/JPEG/PNG

150 KB

Stop within 35
seconds

-

-

-

Unit

Display Size
（W × H）

File Type / File Size Limit

Animation

Loop
Duration

ALT
Text（1）Rectangle

300×250 pixel

HTML5 150KB以内
GIF/JPEG/PNG 150KB以内
300×250 or 600×500 pixel

Permitted

Stop within 35
seconds

Not
Permitted

620×280 pixel

GIF/JPEG/PNG 150KB以内

Not
Permitted--

Morning &Evening Edition
One Day
Takeover（2）Wide banner

Additional Information※ Please refer to the separate dedicatedHTML 5 specific creative specifications
document when using this product.
https://marketing.nikkei.co.jp/media/web/file/4
d436a64200ec88a162c680762dd956b93cc84a1.pdf

Additional Information※ Wide banner can be replaced withbillboard size(970x250pixel) or reader'sboard size(728x90pixel).At that time
display size will be 620pixel as height.
Wide size will be changed accordingly.
※ When alternative image is used,
rectangle will be shown.
※ Please refer to the separate dedicatedHTML 5 specific creative specifications
document when using this product.
※ Please refer to the separate dedicatedHTML 5 specific creative specifications
document when using this product.
https://marketing.nikkei.co.jp/media/web/file/4
d436a64200ec88a162c680762dd956b93cc84a1.p
df

Revised Jan. 15, 2020

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit January – March 2024 Edition50

Nikkei ID Targeted Email（Text Ver.） Specifications
Core Specifications
⚫
⚫
⚫
⚫
⚫

⚫
⚫

Creatives must be formatted as 「.txt」 files.
Using the Tab key to create blank space is not permitted.
Please encode text using Shift JIS.
Machine dependent characters are not permitted in the subject or body text.
Max 38 full width characters per line, except in the case of smartphone compatible text
where 200 full width length characters per line is permitted.
Advertiser name must be clearly displayed in the body text.
Content may be rewritten without prior consent per NIKKEI to conform with NIKKEI policy.

Regarding Click Count Tracked URLs

⚫ Manual outlining of sections per is discouraged as well due to spacingchanges that occur at URL conversion.
At Creative■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■このような枠で囲むような原稿はプロポーショナルフ
ではガタガタ ■■に表示されます。
■■クリ クカ
URL の後ろにを入れるがずれます。 ■■ https://www.nikkei.co.jp/form/campaign/10Q2_ST6.html■■おすすめ ません。
■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■

Even if the original creative looked perfect, when distributed ↓ the formatting
may be shifted. For example per below:

As Distributed⚫ Designate URLs for click count tracking by either surrounding them with half width characterblanks (tracking “on”) or full width character blanks (tracking “off”).

■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■このような枠で囲むような原稿はプロポーショナルフ
ではガタガタ ■■に表示されます。
■■クリ クカ
URL の後ろにを入れるがずれます。 ■■ https://mx3.nikkei.com/?4_--_000000_--_000_--_1■■おすすめ ません。
■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■URL TO HAVE click count tracked:
URL NOT TO HAVE click count tracked:⚫

URLs designated for click count tracking will be converted at distribution.

⚫ Do not include any additional text on the same line as a URL designated for
tracking, as per the conversion process said text will be lost. Example:⚫
⚫
⚫

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=Please feel free to contact NIKKEI via the following site!
At Creative
https://bit.ly/buDkPI (will open in a new browser window)=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-In the case a URL is designated for click count tracking, please be mindful of the # ofcharacters the post-conversion URL will possess: post conversion URLs will consist of 22 to
25 full width characters. Right-side text alignment and centering are not possible.
Post conversion URLs will start at the same character location of the original URL.
Manual attempts at text centering and right-side text alignment cannot be guaranteed todisplay as desired, and as such doing so is not recommend.

１２３４５６７８９０１２３４５６７８９０１２３４５６７８９０１２３４５６７８--------------------------------------------------------------------------At Creative↓↓↓
Click here!
↓↓↓
https://www.nikkei.co.jp/form/campaign/xxxxx/yyyyy/10Q2_ST6.html---------------------------------------------------------------------------↑ Appears Centered but … ↓ Post URL Conversion--------------------------------------------------------------------------As Distributed↓↓↓
Click here!
↓↓↓
https://mx3.nikkei.com/?4_--_000000_--_000000_--_1--------------------------------------------------------------------------Nikkei Inc. No reproduction without permission

Text that followed URL ↑ at dropped post Conversion ↓=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=Please feel free to contact NIKKEI via the following site!
As Distributed
https://mx3.nikkei.com/?4_--_000000_--_0000_--_1=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Layout Irregularities and Character Disfiguration⚫

Please note that layout irregularities that may occur due to users’ O.S.,
email client or individual user environmental settings are outside the scopeof and not covered by NIKKEI’s product viewability guarantee.

⚫

Nikkei ID Targeted Emails are designed for composition and display permonospace fonts. For mail recipients using proportional fonts, in somecases, manually aligned and centered text may not appear as such.
Revised Oct. 05, 2023
Nikkei Online Edition Media Kit January – March 2024 Edition

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