‭43. Ones&Twos - Bloom‬‭ . Executive summary‬1‭According to Globe Scan, in 2023,‬‭approximately half of the world has heard‬‭of SDGs compared to 38 percent in‬‭2017[1]. This increase in awareness of‬‭Sustainable Development Goals and the‬‭environment has corporations falsely‬‭demonstrating their contribution to such‬‭causes to gain more money. This has‬‭made it increasingly difficult for consumers‬‭to accurately assess the credibility of‬‭business products and services[2]. Hence,‬‭while cooperating with other SDGs-driven‬‭companies, we have created a solution to‬‭provide consumers with objective‬‭third-party information about these‬‭companies.‬‭ . Our mission‬
2‭Our mission is to provide consumers with‬‭objective third-party information about‬‭businesses. This will ultimately allow‬‭consumers to objectively evaluate the‬‭credibility of these companies' products or‬‭services.‬‭ . Our product / service‬3‭In order to provide consumers with this‬‭information, our company will initially aim‬
‭to create a community of a variety of‬‭businesses: this community will be named‬‭Bloom‬‭, and will solely consist of‬‭environmentally-driven businesses‬‭(non-Greenwashed/SDGswashed‬‭businesses). We will ensure this by‬‭filtering out companies that Greenwash‬‭and SDGswash. Similar to a VIP system,‬‭businesses that are true to their claims will‬‭receive a verification from us and will be‬‭eligible to join the Bloom community‬‭.‬‭All‬‭companies with a verification will be listed‬‭ n our website which will be open to the‬o‭public. Being a member of the Bloom‬‭community will provide a variety of‬‭benefits for businesses: being able to‬‭retail their product on our‬‭Bloom‬‭website,‬‭free advertisement through our‬‭promotional videos, and receiving the‬‭chance to network with other businesses‬‭within the community. Furthermore, many‬‭businesses and large corporations‬‭nowadays have been Greenwashing and‬
‭SDGswashing the public. This has left the‬‭public without a reliable source to trust‬‭when evaluating products. Therefore,‬‭being verified by our company will serve‬‭as a symbol of business integrity, which‬‭will provide a positive reputation for‬‭companies and ultimately allow the public‬‭to put their trust in businesses. As we‬‭begin scaling, starting from Japan, we‬‭plan to make this verification worldwide‬‭and set it as a norm. To gain the trust of‬‭the public, we strive to be a transparent‬‭business and work with the‬‭non-governmental organization, also‬‭known as the NGO.‬‭Our business model ↓‬‭ eeing that businesses will be exposed to‬S
‭this many benefits, we plan to keep our‬‭verification standards strict.‬‭Businesses that apply for the‬‭Bloom‬‭community will have to pass credibility‬‭checks conducted by‬‭Bloom‬‭AI- Version‬‭4.3, in other words, an unbiased and‬‭objective Artificial Intelligence[3] created‬‭with our algorithm and has met the‬‭ usiness’ environmental goals and claims.‬
b‭The requirements and evaluation criteria‬‭will be set with the data which we will‬‭initially gather from the NGO, and feed to‬‭the AI. Moreover, to prove the business‘s‬‭legitimacy in their SDG contributions, we‬‭will require them to regularly submit data‬‭on their company’s carbon footprint, and‬‭their annual environmental action data‬‭when applying for the‬‭Bloom‬‭community.‬‭This will ensure the substantial reliability‬‭of the businesses while providing the‬‭NGO with non-public insights into their‬‭operations. Finally, to prove the‬‭accountability of businesses within our‬
‭Bloom‬‭community, we will implement a‬‭robust system of fieldwork conducted by‬‭our dedicated team of workers.‬‭ nline store. Specifically, we will collect a‬o‭5% share of the revenue generated by‬‭these businesses as commission for‬‭utilizing our platform. We will also‬‭implement “personalized‬‭recommendations” for our marketing‬‭strategy to constantly attract consumers.‬‭For our startup, we will prioritize‬‭government subsidies and investments‬‭from the NGO that we plan to partner with‬‭because we share similar values, and we‬‭will gain funding from the NGO in the form‬‭of loans. There have been past examples‬‭of companies that have shared the same‬‭goals and values with the NGO and ended‬‭up collaborating with them [4].‬‭5. Finance‬‭ his AI-evaluated data and fieldwork video‬T‭footage will also be on our‬‭Bloom‬‭website‬‭for consumers to view when purchasing‬‭items. *picture above‬‭ .Target market / strategy‬4‭Our target market will mainly be small and‬‭medium-sized businesses. This is‬‭because smaller businesses can profit‬‭and leverage from our services more than‬‭larger corporations. They will benefit in‬‭ways such as exposure they gain from our‬‭online store, and the positive reputation‬‭they will gain from our verification. To‬‭ensure the sustainability of our business‬‭model, we will take on a royalty-based‬‭business model, where our primary source‬‭of revenue will derive from a percentage‬‭of the sales generated by businesses‬‭within the‬‭Bloom‬‭community through our‬‭ e project our revenue to be‬W‭¥125,000,000 for the first year, and to‬‭grow consistently for the next few years.‬‭Since our business model requires a lot of‬‭focus on marketing and educating, we will‬‭only manage to break even and profit from‬‭the second year onwards.‬‭6. Reference‬‭[1]‬‭https://globescan.com/2023/11/22/growi‬‭ng-awareness-of-the-sdgs/https://blog.md‬‭pi.com/2022/03/29/greenwashing/‬‭[2]‬‭https:/‬‭/blog.mdpi.com/2022/03/29/greenwashing/‬‭[3]‬‭https://ieeexplore.ieee.org/document/51‬‭6138‬‭[4]‬‭https://www.lego.com/en-us/sustai‬‭nability/environment/wwf-partnership‬