「The New textile testing equipment」
Wear-Scope (38.Naniwa's)
1.Executive summary
There is no mechanism to determine whether a company's products are really
good for the environment, such as greenwashing or SDGs-washing. Therefore, we have developed amachine that allows people to know for themselves when they buy a product whether or not it isSDGs-washing.
2.Current situation
In recent years, as awareness of environmental considerations and the SDGs has increased around theworld, more and more companies have started to contribute to SDGs with their business. In the apparelindustry, for example, sustainable fashion is attracting attention. Against this backdrop, technology torecycle polyester fiber into recycled polyester is gaining popularity due to the large amount of polyester,
one of the essential materials used in the fashion industry, that has a high environmental impact. Also,
there are many apparel businesses that make clothes from recycled materials.On the other hand, anincreasing number of businesses that appear to be committed to the SDGs but are not, and consumers
who buy products without knowing that it is false information, have emerged as a problem, and this has
become a hot topic as SDG-washing.
3. Mission
Focusing on the apparel industry, we will introduce innovative technologies that enable consumers toaccurately grasp the reality of companies that promote the recycling of materials,especially for productsthat claim to be made from recycled polyester, based on reliable information.Our mission is to help build
a society in which consumers can make ethical consumption choices based on facts. The concept of theproducts we developed and market is to promote trustworthy decisions based on a scientific system. By
recommending this product, we enable consumers to select reliable products.
4.Product/Service Description“Wear-Scope" can be attached to the back of a smartphone. The WearScope comes with a password to
install a dedicated application and a product to attach the unit.
The upper part of the main unit is a near infrared miniature
spectrometer, and the lower part is a near-infrared spectroscopic
sensor. The “Wear-Scope” measures the material of clothes byirradiating near-infrared light on the garment, and analyzes whatpercentage of the garment is recycled polyester by measuring
the amount of isophthalic acid.
The use of the “Wear-Scope” is as follows.
(1) The user attaches the main unit to the back of thesmartphone when using the “Wear-Scope”.
(2) The user presses a button on the side of the device toirradiate near-infrared rays onto the target garment.
(3) Data on the waveform of the reflected light is analyzed by anear-infrared spectroscopic sensor(4) The data is transmitted via Bluetooth to an application installed on the connected smartphone.
(5) Analyzed data is shared with other users in a format similar to social media.
By making the main unit chevron shape as shown in the figure, the reflection of the near-infrared andnear-infrared spectroscopic sensors can be contained in a compact device.

5. Apeal Point
What makes our "WearScope" innovative and exciting for consumers is that it allows them to check thecontent with their own hands, using a machine composed of scientific and technical systems.This
provides consumers with reliable information in terms of objective primary information that can bescrutinized.
Furthermore, the ability to share reviews in conjunction with the application will accumulate data andincrease the credibility of the "Wear-Scope" itself. In addition, the ability to gather a large number ofconsumer feedback on SDG-washing findings will increase the accuracy of the findings. This can also
contribute to improving the accuracy of a company's product advertising.
6.Target Customer/Marketing
We are targeting the customers, who have the "wear-scope" and dedicated application, and the productis intended to be used by the individual.
The main point of our company's business strategy is that the app that comes with the "Wear-Scope"allows the results of recycled polyester content to be shared on existing social media such as Instagramand X. The data shared in the app and the ratings from other users can be expected to be transmitted
and claimed in other social media apps when SDG-washing is found there.As a result, along withimproved accuracy in the promotion of company products, "Wear-Scope" is expected to be promoted.
In this way, we aim to increase the number of "Wear-Scope" users and make it one of the new ways tomake consumption choices and be accepted by society.
7.Financials
The unit price is set at 20,000 yen.Sales volume isexpected to reach 50,000 units in the first year, withan annual growth rate of 130%, through theapplication's social networking function and spread
via other social networking services.Therefore,sales of the "Wear-Scope" will generate a profit of
1,000,000,000 yen in the first year, 1,690,000,000
yen in the third year, and 2,856,100,000 yen in thefifth year.From this amount, subtracting
manufacturing, personal expenses, and equipment
costs, the expected profit is -16,572,000 yen in thefirst year, 142,448,000 yen in the third year, and326,619,800 yen in the fifth year.The first year will
be in the red, but this is not a problem since the number of sales is expected to increase due to theapplication and other benefits. It is estimated that the cash balance will increase by approximately 860%
from the first to the third year. Furthermore, in the fifth year, the profit will amount to 326,619,800 yen.
8.Conclusion“Wear-Scope” is an innovative machine and application that allows consumers to check theenvironmental friendliness of products with their own hands, enabling them to make informed choices.
By promoting this system, products can be viewed from an environmental perspective, and consumers
can voluntarily contribute to the SDGs.
9.References
https://insights.tuv.com/jpblog/chem-202209-1
https://www.uniqlo.com/jp/ja/contents/sustainability/planet/products/material/recycle/
https://www.trans.co.jp/column/sdgs/recycled_polyester_bring_material_blank_apparel_products/