JCI

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Awards Entry

2014 Asia-pacific Conference
Sunflower project
JCI JAPAN

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Entry Information
Award Program:

2014 Asia-Pacific Conference

Category:

NOM Information
National Organization:

National President:

JCI JAPAN

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization:
President:

JCI Akiruno
izuru ogiwara

President Email: ogiwara@msj.biglobe.ne.jp

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Basic Information
Duration : From april-october of 2013
Staff : 350member
Akiruno city , Hinode city , Hinohara city
Sponsors : Akiruno board of education
Akirudai highschool
Budget : sixty hundred dollar
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: Within akiruno city area. Around 100.000 people
Objective : ・Throughout the project to grow Sunflower, We aim to build human
network inside and and outside of JC team・This project has also aim to stimulate the idea of socialization among
the participant. therefore they become more positive for local activities ingeneral.
Overview : ・Participant grow sunflower from the scratch. this means that we havestarted to find the right field, clean the field before the seeding, put fertilizer
to poor soil and of cause we need to watering if there are no rain insummer time. there are also difficulty to gather enough field for the activity.
however, year by year, we have supporter to whom we ask them let us
use their field during only the summer time. we grow sunflower alongside
the main street of akiruno for total 500m.
・There are many ways to become a “participant” if you cannot join thephysical activity. supporter pays 500yen(5usd) for one planter each. weask sponsorship to all over the company/individuals in akiruno by knocking
the door, putting ads in papers, city news papers, and by local radiostation. this activity is also good for give an attention to akiruno jc from theoutside. at the end of summer time, whole city will cover by sunflower. sobeautiful!!
Results : ・Throw the project, we see new network in the group.
・We see significant improvement for social activities in general

Actions Taken : 2012/dec Jc board member examined past year activity and started todiscuss about next physical year planning
2013/jan-mar After 6 times of discussion among the board/chair/co-chairmeeting, akiruno jci have approved the project
2013/mar Started to build the planter for cosponsors
2013/apr Summoned a meeting with city volunteers
2013/apr Started to clean the fields with city volunteers
2013/may Started the seeding with city volunteers
2013/aug Held an event cerebrating for flower blooming. we walked
with all the participant alongside the flower rode. after that we had dinner
together.
2013/aug Clean the flowers after the blooming.
2013/sep Held the gallery of photo/art at the shopping- mall in hinode2013/sep Award ceremony for the gallery. we invite professional photo/art
professors to vote for the works.
2013/sep Internal wrap up meeting in akiruno jci.
2013/oct Gather the sunflower seeds for feeding to animals in hamura zoo.
therefore, the participant feels completion of the food chain. it was very
good for kids understand the importance of the food.
Recommendations : ・The main road where the traffic is heavy busy, we sometime see the
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vehicle has difficulty to pass throw the street because of the highsunflower bothers them.
・There are less number of participant than we expected at the binging.
we have done the pr throw city paper, facebook, schools, we need to try
new other method to the pr for next year actiity
・Major supporter akiruno city give a name to the street as “sunflowerstreet”
・Thanks for the big understanding of akirudai highscool students gave usa hand to clean the fields before the seeding.
・Tokyo news paper (55kprints) picks up the project in the front page

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Award Category criteria

・We build the network within the participant throw
the program
・Participant starts to give an attention to local activity
therefore increase the number of participant to any
kind of city activity as general・As we have continued the program, the sunflower
has become one of the city tourist attraction of akiruno
This project matches the jci activity theory for“impact” “motivation” “collaboration” and“connectivity”
・As an “impact”. It gives significant impact to localactivity. because, year by year, sunflower becomes
local tour attraction in the city. it helps local businessas well.
・As a “motivation”. This program has been designed
to achieve aspiration of social activity among theparticipant, it ignites people to develop or even thinkof better society by their own activity.
As a “collaboration”. Participants as general has astrong eager toward city activity in general. they help
each other to have bigger influence to society.
As a “connectivity”, Not only the physical participants,
but also we ask local government, several support
groups, and cosponsors to be involved in the activity.
the program unites these different object groups as one
team member.
Contribution to the budget. cosponsor budget byflower planner sales becomes 350k yen. it exceeds
30% of its lom budget beget
Income Lom 250k yen cosponsor ship 350kyen total
600k yen
Expense Meeting room 50kyen 300kyen prize 100kyen
ads 150k yen total of 600k yen
Mission: The advantage of the project as jci mission is
to become more involved in city activity andunderstand more each other.
Vision: To seek the vision of jci throw the activity, wesee increasing number of people who become willingto participate social activities in general

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Page 42Award Category criteria

15 stuffs
60％
Chairperson ・・・Manage whole project. conduct
the meeting with high level member of the city
Co-chairperson ・・・Support chairperson. build
actual program. manage the budget
Organizer ・・・Communicate with all the member.
execution of the actual plan.

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Page 53Award Category criteria

・By joining the program, they become moreinterested toward city activity.
・Sunflower becomes tour attraction. it contributes tolocal business.
・Many participant becomes more positive toward city
activities in general・There are increasing number of visitor who come tosee sunflower. it also helps local business

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Award Category criteria

・JCI Akiruno has attained more attention from local
government, city social groups, and business sectors
by the activity
・JCI member become more conscious of local
development
・Participant starts to give an attention to local activity
therefore increase the number of participant to any
kind of city activity as general

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Award Category criteria

・Sunflower becomes one of the source of tourist itemin the city. It helps to increase number of visitor to thecity
・To have more participant, we make ads by analyzing
past year activity
・To have more field, we need more land owner who
have understanding of the project. If they become oursupporter, there are big impact to our time andresource because they are usually professional farmers

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