March 7, 2018

Mori Trust Co., Ltd
Toranomon 2-chome Tower,2-3-17 Toranomon, Minato-ku,
Tokyo 105-0001 Japan
URL: http://www.mori-trust.co.jp/english/

The “Gotenyama Cherry Blossom Festival 2018” will be held at “Gotenyama Trust City”(Address: Kita-Shinagawa, Shinagawa-ku) from Friday, April 6 to Sunday, April 8 2018, by
Mori Trust Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Miwako Date) and theGotenyama Area Management Executive Committee made up of companies, organizations,etc. in the Gotenyama area.
Gotenyama has bred ornate cultures since the Edo period, including formal tea ceremonies,
and is where successive shoguns engaged in falconry. It was used by the people of the Edoperiod as a popular retreat and has long been a famous spot to view cherry blossoms.
This year, we will be holding a new, yet nostalgic, cherry blossom festival with the concept,“Edo × Art × Technology,” where Gotenyama’s Edo spirit will be combined with the latest
cutting-edge art and technology.

● Through art and technology, we will create Gotenyama as it was during the Edo period fora breathtaking contemporary cherry blossom experience. You can enjoy the colorful cherry
blossom trees, as well as Japanese umbrellas and lanterns, and at night witness the magicallight display as well as the interactive light display where your voice make the colors change.
● In a space where the past and future coexist, ride in a kago (palanquin) or rickshaw usedduring the Edo and Meiji periods as you gracefully watch the cherry blossoms, or try thefuturistic “mobility” to run through the cherry blossom corridor.

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● We will be holding contemporary tea parties on the same Gotenyama ground as theshogunate family conducted their ground tea ceremonies in the Edo period. In addition to a
traditional tea-serving performance, we will also be conducting the latest tea ceremony classusing an application called “iSado.”● You can try different Japanese sakura sake and champagne while tasting the exquisite
dishes of a multi-tiered Terrace Box (reservation required) on the SAKURA Terrace at theTokyo Marriott Hotel. Alternatively, the Pastry & Bakery GGCo. which is popular for theircurry bread offers seasonal treats. There will also be several food trucks and we will beproviding photogenic tea parties with themes of Haru (spring), Edo, Wa (Japanese culture)that will certainly have you snapping photos.
● After the tea parties in the daytime, we will be opening the “sakura night bar” so that you
enjoy the night view of the cherry blossoms. Here, day and night, you can choose from hot
alcoholic beverages reminiscent of the Edo period, including “hot sake,” “sweet sake” and“doburoku (unrefined sake),” paired with some tasty snacks.

*For more information on the Tokyo Marriott Hotel, please refer to their website.
Tokyo Marriott Hotel Website：https://www.marriott.com/hotels/travel/tyomc-tokyo-marriott-hotel/● This activity gets you actively involved with the themes Edo and Art & Technology.
● Sony Computer Science Laboratories, Inc. (Sony CSL) will be presenting a comeback
exhibition of “Head Light” in the Ujian tearoom (designed by Arata Isozaki). The work isscheduled to be exhibited at the world’s largest creative business festival, “South bySouthwest” (held in the US in March every year). Under the theme of the research concept“Superception,” which is the expansion of human perception using computer technology, youwill be able to experience the perceived world of nonhuman creatures through personal
projection mapping.
● We have planned AR experiences with themes of Edo and cherry blossom and projection
type cherry blossom experience content using the latest sensor technology presented byInformation Services International-Dentsu, Ltd.

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“Infiorata” is created by participants setting flower petals on panels to create a work of art.
During the festival, we have also arranged a mini live performance from Naoto Matohara(vocal of UNDER GRAPH) of “Tsubasa - road to 2020.Infiorata ver.-”. The song has been
specially arranged as the supporting song for Tokyo Infiorata based on the hit song “Tsubasa”
by UNDER GRAPH, which recorded 400 thousand CD sales.

*Gotenyama Trust City is one of the venues for Tokyo Infiorata 2018.
Tokyo Infiorata 2018 Website：http://www.tokyo-infiorata.com/

During the cherry blossom festival, you can also visit the Hara Museum of Contemporary
Art, which can be directly accessed through the east gate (usually closed) of the Gotenyama
Gardens. “My Favourites: Toshio Hara Selects from the Permanent Collection” (March 21 toJune 3) (Admission fee applies)

Once a month on a Thursday we hold a mini concert starting at 12:30.

D a t e:April 6. (Fri.) 11:00～20:00
7. (Sat.) 11:00～20:00
8. (Sun.) 11:00～16:00（*Some activities are held until 8pm.）

V e n u e:

Gotenyama Trust City, Tokyo Marriott Hotel,
Hara Museum of Contemporary Art, etc.

Hosted :Gotenyama Area Management Executive Committee
Mori Trust, Gotenyama Town Council, Tokyo Marriott Hotel,
Sony Computer Science Laboratories, Inc.,
Information Services International-Dentsu, Ltd.,
Shinagawa Joshi Gakuin, Seisen University,
Christ Shinagawa Church,
Sekisui House, Ltd., Hara Museum of Contemporary Art, etc.

Sponsored :Shinagawa Ward, Shinagawa Tourism Association,TENNOZ CANALSIDE VTALIZATION ASSOCIATION
3Address :4-7-35, Kita-Shinagawa, Shinagawa-ku, Tokyo

Access :5 min by free shuttle bus from Shinagawa St.
5 min by walk from Kita-Shinagawa St.

*For details on the free shuttle bus, please visit the official homepage.
Website：http://www.trustcity-g.com/en/access#bus*The information in this press release is as of the press announcement date. Information
about each activity and other details will be released in order through the Gotenyama
Trust City official website and various SNS accounts so please take a look.

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