For Immediate Release
Contact: David Heath (Regional Marketing)+81-3-6848-8776
heath.david@aig.co.jp
AIG and the New Zealand All Blacks Tackle Tokyo in Original Online Film
World’s Leading Rugby Team Shows How AIG Tackles Risk on the Streets of TokyoTOKYO, March 31, 2017 - AIG Japan Holdings KK (AIG Japan) today released an original online
film, ‘#TackleTheRisk’, featuring the New Zealand All Blacks putting their world champion rugby
skills to good use on the busy streets of Tokyo. AIG enlisted the help of All Blacks players to film
#TackleTheRisk in Tokyo to promote AIG Japan’s ACTIVE CARE concept of helping customers tounderstand and mitigate risk. The film can be viewed online on AIG Japan’s YouTube, Facebook, andTwitter pages. AIG is the Major Global Sponsor and Official Insurance Partner of New Zealand
Rugby and the All Blacks.

The All Blacks in Tokyo’s famous Shinjuku district

A tackle from the film

In the film, #TackleTheRisk, nine All Blacks players appear in various locations around Tokyo andtackle people as they go about their day. In one scene, veteran All Blacks player Jerome Kaino runs
toward a high school student as she walks near Shinjuku train station and tackles her to the ground.
Other scenes show the All Blacks tackling other citizens in day to day situations including a bicycle
messenger on his way to a delivery, a businessman exchanging business cards, and a mascot handing
out leaflets on the street.
As the film progresses we see that the All Blacks players were tackling people to save them fromimminent danger, much to the relief of all involved. The film highlights the unexpected risks present
in everyday life and represents AIG Japan’s concept of ACTIVE CARE, a group-wide commitment tohelping customers understand and mitigate risk instead of just dealing with the consequences ofadverse events.
Viewers can watch the All Blacks and their world class tackles in uniquely Tokyo settings on
YouTube, Facebook, and Twitter.
YouTube: www.youtube.com/watch?v=nVzzhq5whWE
Facebook: @AIGInsuranceJapan www.facebook.com/AIGInsuranceJapan
Twitter: @AIGjapan twitter.com/aigjapan

All Blacks Players featured in AIG’s #TackleTheRisk film:
Jerome Kaino, Brodie Retallick, Tawera Kerr-Barlow, Steven Luatua, Codie Taylor,
Anton Lienert-Brown, Liam Squire, Scott Barrett, Damian McKenzie
AIG continues to disrupt the insurance industry in Japan by leveraging AIG’s global knowledge andexperience and combining it with innovative ideas to better identify and mitigate risk.

#TackleTheRisk : AIG and the All Blacks vs Everyday Risk
AIG’s online film #TackleTheRisk shows the New Zealand All Blacks tackling the risks people facein everyday life:1) High School Student and Smartphone

All Blacks veteran Jerome Kaino tackles a high school student who is paying too much attention to hersmartphone and saves her from a traffic accident. The Tokyo Fire Department reports thatapproximately 20% of all people who need an ambulance after accidents related to smartphone use are
injured severely enough to require hospitalization for further treatment.
2) Bicycle Messenger

All Black Liam Squire tackles a bicycle messenger racing at full speed to save him from a trafficaccident. The Tokyo Metropolitan Police Department reports that cyclists were involved in 32.1% of
the 32,412 traffic accidents documented in Tokyo in 2016.
3) Mascot and Falling Object

All Black Anton Lienert-Brown tackles a mascot handing out leaflets on a busy Tokyo street to save
him from falling objects. With densely populated metropolitan areas, regular earthquakes andtyphoons, falling objects are a real risk to be aware of in Japan.
Filming #TackleTheRisk
At the end of November, 2016, Japanese social media started to light up with reported sightings of theAll Blacks on the streets of Tokyo. Lucky commuters rushing to work in the morning spotted theplayers running through Tokyo’s famous Shibuya Crossing. Other fans were treated to scenes of theplayers passing a ball around in Shinjuku and appearing in other spots around the city over two daysof filming.

About AIG and New Zealand Rugby:
AIG has maintained a sponsorship agreement with New Zealand Rugby (NZR) since 2012. Since then
the two partners have carried out joint rugby events capturing international attention across 64
countries and 9 cities (including Tokyo) working together to spread the word of rugby around theworld. The partnership agreement was renewed in November 2016 and extends AIG’s position as theMajor Global Sponsor and Official Insurance Partner of New Zealand Rugby and the All Blacks for afurther six years. AIG continues to directly sponsor the All Blacks, the All Blacks Sevens, the MaoriAll Blacks, the Black Ferns, the New Zealand Black Ferns Sevens and New Zealand Under 20 teams.
###American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member
companies provide a wide range of property casualty insurance, life insurance, retirement products and other financial
services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that
help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock islisted on the New York Stock Exchange and the Tokyo Stock Exchange.
In Japan, AIG companies such as AIU Insurance Company Ltd, Fuji Fire and Marine Insurance Co., Ltd., American HomeAssurance Company Ltd., AIG Fuji Life Insurance Co., Ltd., JI Accident & Fire Insurance Co., Ltd., AIG Fuji Insurance
Services KK and Techmark Japan KK are providing their services.
For additional information, please visit our website at www.AIG.com