Press release
Patek Philippe Geneva
November 2022
The Maison Patek Philippe in Shanghai Celebrates its 10th Anniversary
Inaugurated in October 2012, the Maison Patek Philippe Shanghai – to which the Maison Patek
Philippe Beijing was added in 2014 – celebrates ten years of success in a booming market ofcollectors and enthusiasts. This important anniversary will be honored with a special exhibition
presenting the world of Patek Philippe from November 10 to 18, 2022 and with the launch of alimited edition of the World Time Ref. 5230P-010 in platinum featuring a dial center in the colorsof China.
Patek Philippe entered the Chinese market in 2005 by opening a boutique in Shanghai with the Melchers
Group, its long standing-partner in Southeast Asia, which was soon followed by a second boutique inBeijing in 2008. On 18 October 2012, the Manufacture confirmed its long-term commitment to China byinaugurating a new and exclusive place in Shanghai called Maison Patek Philippe. A branded venue
designed to introduce Chinese customers to the creations, heritage, philosophy and values of the last
independent, family-owned Geneva-based watchmaker.
An Exclusive Venue
The Maison Patek Philippe in Shanghai is set in the historic Bund district, the famous quay along theHuangpu River, located within the former international concession and bordered by sumptuous colonialand neoclassical buildings. Located at No. 33 Waitanyuan Boulevard, near the mouth of the Suzhou
River, it occupies the former residence of the British Consul. This elegant residence, built in 1872 in anarchitecture combining European and Chinese influences, was classified as a historic monument in
1994. The major restoration work started by Patek Philippe in 2010 focused on preserving the original
wood and brick structure laid out on two floors. It required the collaboration of more than 20 different
trades. Furniture, rugs, fabrics and decorations from Switzerland, France and Italy endow this place witha very European touch, in harmony with the Patek Philippe spirit. The finest details and objects were
carefully chosen to reflect the refined universe of the brand.
An Intimate Setting
The purpose of the Manufacture in creating the Maison Patek Philippe in Shanghai, then that of Beijing(the only two authorized points of sale in mainland China), was to provide Chinese customers with thewarm and welcoming atmosphere of a private Salon, coupled with first-class service – as if they werepersonally hosted in Geneva. China represents a booming market for Patek Philippe, with a growing
number of enthusiasts and collectors demonstrating ever more in-depth knowledge of the brand. The
Manufacture wanted to offer them an intimate place to discover all the creativity and know-how of its
watchmakers and craftsmen. Covering an area of 1,227 square meters on two levels, the residencespans nine rooms, including a large exhibition hall on the ground floor allowing visitors to admire all thecreations currently available. With the Patek Philippe Salons in Geneva, London and Paris, the MaisonsPatek Philippe in Shanghai and Beijing are the only points of sale in the world presenting the entire
PATEK PHILIPPE SA GENEVE
Chemin du Pont-du-Centenaire 141 – 1228 Plan-les-Ouates
P.O. Box 2654 – CH – 1211 Geneva 2 – Switzerland
Tel. + 41 22 884 20 20 – Fax + 41 22 884 25 47 – www.patek.com

Page 2current collection of the Manufacture. The first floor showcases Grand Complications, refined jewelry
watches and Rare Handcrafts timepieces. Dedicated spaces also allow collectors and lovers of beautiful
watches to share their passion and knowledge of fine watchmaking.
Outstanding Customer ServiceEmphasis was also placed on the excellence and professionalism of the after-sales service – an essential
element when it comes to timepieces designed to be passed on to future generations. The opening ofthe Maison Patek Philippe in Shanghai in 2012 led to the expansion of the Customer Service Center
located in the Yifeng Galleria, with an independent space of almost 1,000 square meters perfectly
equipped to accommodate 30 employees. In September 2013, Patek Philippe reaffirmed its promise oflong-term investment and its confidence in the Chinese market by inaugurating the “Patek PhilippeInstitute Shanghai”. This structure – which was then the first training center outside of Geneva – wasdesigned to recruit and train local apprentices in order to offer an after-sales service that complies withthe strict quality standards established by the Manufacture, in compliance with the Patek Philippe Seal.
The Shanghai and Beijing Customer Service Centers are now the only two Patek Philippe Authorized
Service Centers in mainland China.
A Special 10th Anniversary Exhibition
To celebrate its 10th anniversary, the Maison Patek Philippe in Shanghai will host a special exhibition
from November 10 to 18, 2022 offering a vast presentation of the Patek Philippe heritage and values.
This event will highlight the history of the Bund district and the Maison Patek Philippe, the philosophy
distinguishing the last independent Geneva family-owned watch manufacture, the rich history of thebrand and the famous ‘Generations’ communication campaign. Visitors will also be able to discover allthe new models of the current Patek Philippe 2022 collection, as well as a selection of Rare Handcrafts
timepieces (Dôme clocks, pocket watches, wristwatches) such as miniature painting on enamel,cloisonné enamel, engraving and the art of Haute Joaillerie. The exhibition will also be an opportunity toadmire the limited series Ref. 5230P-010 specially created for this anniversary.
A Limited Series in Tribute to China
In 2012, the inauguration of the Patek Philippe Maison in Shanghai was celebrated
by launching several commemorative watches, including a limited series of theWorld Time Ref. 5130 produced in 25 pieces in white gold and 25 in rose gold,indicating Shanghai in red on the city disk. For this 10th anniversary, theManufacture is offering a new limited series of a World Time watch with an aesthetic
design that pays tribute to China. In a limited edition of 25 pieces, Ref. 5230P-010
in platinum features a hand-guilloched “basket” motif dial center in red, the name ofShanghai written in red on the black city disk, a star replacing the sun on the 24hour disk and a black calfskin strap with red stitching. The sapphire case back is
decorated with the inscription “10 Years 2012-2022 Patek Philippe MaisonShanghai” transfer printed in red.

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Key Dates and DataPatek Philippe in China
2005
Opening of the Shanghai Boutique
2008
Opening of the Beijing Boutique
2012
Opening of the Maison Patek Philippe in Shanghai
2013
Opening of the Patek Philippe Institute Shanghai
2014
Opening of the Maison Patek Philippe in Beijing
Maison Patek Philippe Shanghai
1872
Completion of the residence of the British Consul, now Maison Patek Philippe Shanghai
1994
The house is classified as a "historic monument”
2010
Start of restoration work by Patek Philippe
2012
Official opening
Total floor space: 1,227 square meters over two floors