Press Release

Maison Patek Philippe Beijing Celebrates Grand Opening
A Tribute to a Legacy  Rebirth of a “Mansion of Prestigious Origin”
Patek Philippe, Beijing, China
May 26th, 2014
Following the opening of the Maison Patek Philippe Shanghai in 2012, the recently unveiled Maison
Patek Philippe Beijing at Ch’ien Men 23 is the second Maison Patek Philippe in the world.
Comparable to a Patek Philippe Salon in both status and function, the Maison Patek Philippe Beijing
aims to uphold the brand’s history, philosophy, and values. It also embodies the latest triumph after
many years of collaboration between Patek Philippe and its long-time partner, the Melchers Group,
since Patek Philippe entered the Chinese market in 2005. Present at the opening ceremony, Honorary
President Mr. Philippe Stern and President Mr. Thierry Stern reviewed the independent, family-owned
Geneva watch manufacturer’s 175 years of history, introduced the style, positioning, and service
philosophy of the Maison Patek Philippe Beijing and affirmed once again Patek Philippe’s long-term
commitment to and confidence in the Chinese market.
A Mansion of Prestigious Origin
The name alone — Maison Patek Philippe — clearly demonstrates Patek Philippe’s innovative
outlook and commitment to tradition. Nearly two years ago, in October 2012, the Maison Patek
Philippe Shanghai was unveiled in the historic Bund area, at the heart of Shanghai. The building is theformer residence of the British Consulate General. In Chinese, “Maison” is translated as “Yuan Di”. In
addition to being a nod to its geographical location Waitanyuan, the word “Yuan”, meaning “origin” inChinese, also symbolizes “new beginnings” and “the origin of all things”. The second word, “Di”,
means “mansion”, indicating the building’s rich history and the Maison’s distinguished status. Taken
together, the name “Yuan Di” is a testament to Patek Philippe’s determination to uphold tradition while
breaking new ground in China. This vision will further evolve as the brand continues to establish itself
in China. Now, after six months of renovation, the original Patek Philippe location in Beijing has been
fully expanded and transformed into the Maison Patek Philippe Beijing, exemplifying the connotations
behind the name — a “mansion of prestigious origin”.
The Maison Patek Philippe Beijing is located amid a historical enclave of consular residences atCh’ien Men, one of the city's most renowned cradles of culture and the arts, making it commensuratewith the Maison's Chinese name, “Yuan Di.” Patek Philippe has imbued tremendous passion into theproject, as illustrated by the strategic choice of the location and its cultural connotations. As Patek
Philippe’s only Maisons in the entire world, the Maisons in Beijing and Shanghai are comparable tothe Patek Philippe Salons in Geneva, London, and Paris in both status and function. Each Maison
holds the complete Patek Philippe current collection and combines an exclusive, artistic atmospherewith a dedication to service in order to provide guests with the most fitting opportunity to truly
experience and appreciate the world’s finest timepieces. It is Patek Philippe's wish that these efforts
will best convey the essence of the brand's 175 years of rich history to each and every visitor.

Chemin du Pont-du-Centenaire 141 – CH - 1228 Plan-les-Ouates
Mail address: P.O. Box 2654 – CH - 1211 Geneva 2Tel. + 41 22 884 20 20 – Fax + 41 22 884 25 47 – www.patek.com

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Dear to Authenticity
The Maison Patek Philippe Beijing, like its counterpart location in Shanghai, was conceived andguided to completion as a result of the strong involvement of the Stern family. Every detail of theMaison, expanded from 300m2 to a floor area of 500m2, embodies the brand's aesthetic quality.
The façade of the Maison maintains the neoclassical elegance of the building's former role as aconsular legation. All aspects of the interior design, from its overarching style to the furniture andminute decorative details, are the work of Mrs. Gerdi Stern, mother of President Thierry Stern. UnderMrs. Stern's guidance and the work of Parisian interior design firm AW², the Maison Patek Philippe
Beijing authentically reproduces the distinctive European styles, taking reference from the Patek
Philippe Geneva Salon and the Maison Patek Philippe Shanghai. In addition to incorporating classic
Patek Philippe elements, the Maison Patek Philippe Beijing has a truly unique air to it that manifests
the brand's exquisite aesthetics in countless details. All furniture, carpets, fabrics, and artistic
ornaments were custom made in France, Belgium, and other regions of Europe. Moreover, the wallsof each room are adorned by paintings of rustic scenery from throughout Europe, radiating theEuropean spirit of the Patek Philippe brand.
Upon entering the reception area on the first floor, guests are greeted by portraits of founders
Mr. Patek and Mr. Philippe, executed in a traditional European refinement that recalls the legendary
encounter between the passionate Polish businessman and the talented French watchmaker over
170 years ago. The round sofa, bronze statue, and crystal chandelier lend a sense of solemnity andelegance. The southern passage, which was transformed into a lounge, is bedecked with shelves ofart and antique volumes from Europe covering subjects ranging from travel and food to literature andhistory. All books were carefully selected for the Maison Patek Philippe Beijing by Mr. and Mrs. Sternthemselves, who also finalized the shelf displays. The first floor was designed to fulfill Honorary
President Philippe Stern's vision of greeting guests with a pleasant, welcoming atmosphere andallowing visitors to feel at home before appreciating the beauty of Patek Philippe's timepieces.
In the gallery on the second floor, selected Patek Philippe timepieces are on display in a six-meterlong glass showcase, as well as in eight surrounding display cases. The sales hall, located to the left,
leads to two VIP rooms at each end containing standalone display cases for exhibiting grandcomplication watches and other exquisite limited-edition timepieces. A round sofa and a bronze
sculpture sit at the center of the sales hall, while four sales desks stand at each corner. This
arrangement, similar to that of the sales hall at the Geneva Salon, exudes an authentic salon
ambiance and lends itself to offering guests exceptional and luxurious service.
The Swiss Garden of Ingenuity
As a leading Geneva independent watchmaker, Patek Philippe has made it its mission to pass on theSwiss and more specifically Genevan watchmaking heritage. Now, Patek Philippe has yet again awed
guests with the experience of genuine Swiss tradition by deftly incorporating a Swiss Garden theme
into the opening ceremony.
The verdant 3000m2 lawn at Ch’ien Men 23 was transformed into an Alpine wonderland dotted withbutterflies. While sitting at wooden tables, guests sampled traditional Swiss chocolate, cheese
fondues, and other delicious treats in the midst of carnation, Star-of-Bethlehem, and culantro
blossoms set against a backdrop of mooing cows, forming a uniquely melodic pastoral ambiance.

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Amid the festive atmosphere and sound of reverberating alphorns, Patek Philippe President Thierry
Stern proudly announced the official opening of the Maison Patek Philippe Beijing.
“The Maison Patek Philippe Beijing has followed the vision of its Shanghai counterpart, highlighting
a remarkable display of beautiful timepieces with an invitation to experience the 175-year
history and values of Patek Philippe as well as its high level customer service. We havebridged the vast geographical distance between Europe and China and created a new Patek
Philippe home away from home. It is our sincere hope that in the Maison, our guests will experience
not only the unique skills of our craftsmanship, but also our passion for preserving our family legacy
and our permanent pursuit of excellence,” Mr. Stern declared.
Commemorative Timepiece: A Symbol of Eternity
The opening ceremony was not just a celebration of the rebirth of the Maison Patek Philippe Beijing. Italso marked the unveiling of Ref. 5153, a limited-edition timepiece of exceptionally refined
craftsmanship. The watch is endowed with a classic Calatrava officer case. On the dust cover, theyear of establishment of the Maison Patek Philippe Beijing and the building’s delicate outline areengraved alongside the commemorative text Maison Patek Philippe Beijing Inauguration 2014, akeepsake embodying the brand's dedication to Beijing. Available in white and yellow gold, in a limited
edition of 25 pieces each, the clean, classic Ref. 5153 will quickly become a guest favorite.
Patek Philippe: A Watchmaking Legend
Since 1839 and without interruption Patek Philippe has been perpetuating the tradition of Geneva
watchmaking. As the last family-owned independent watch manufacturer in Geneva, it enjoys total
creative freedom to entirely design, produce, and assemble what experts agree to be the finest
timepieces in the world. The company’s classically elegant watches are proudly handed down fromone generation to the next. Thanks to its exceptional know-how, Patek Philippe maintains a traditionof innovation hailed by an impressive repertoire of more than 80 patents.
Patek Philippe celebrates its 175th anniversary in 2014. A commemorative event with limited editions
celebrating the anniversary will take place in October 2014 in Geneva.

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Patek Philippe in China: Main Milestones
Service-oriented market strategy and long-term commitment

Successful, long-term partnership with long-standing partner Melchers Group
Strategy of long-term investment and dedication to professional customer service
2005: Patek Philippe first entered the Chinese market
2005: Opening of a Patek Philippe Boutique in Shanghai
2008: Opening of a second Patek Philippe Boutique in Beijing
2009-2013: Customer service cases have more than doubled in China
2012: Opening of the Maison Patek Philippe Shanghai
2013: Opening of the Patek Philippe Institute Shanghai
2014: Opening of the Maison Patek Philippe Beijing

The Maison Patek Philippe Shanghai
A Patek Philippe Home Away from HomeOctober 2012: Grand opening of the world’s first Maison Patek Philippe, in Shanghai
More than two years of restoration and significant revamping
Replacing the Patek Philippe Boutique opened in Shanghai in 2005
Located at 33 Waitanyuan in the historic Bund area of Shanghai
In former British Consul Residence dating back to 1882 and classified as Historic Monument
Covering an area of 1,227 m2 on two floors, including 9 rooms and an exhibition hall
The original Service Center was also upgraded

The Patek Philippe Institute Shanghai
Fully-Fledged Local Customer Service Center

September 2013: Official opening of the first Patek Philippe Institute abroad
To provide outstanding customer service in China, similar to that available in Geneva
Commitment to lifelong servicing and restoration for all Patek Philippe timepieces
Major upgrade of the original Service Center in Shanghai
Located at Yifeng Galleria with entirely independent space of nearly 1,000 m2
30 after-sales employees, including watchmakers and sales staff
8 locally recruited apprentices following two-year in-house training program

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