Digital Toolkit

Contents

2Introduction
How To Participate
Social Media Graphics
Retail Signage
Photos & Videos
Downloadable Assets
Ready-to-Use Messaging
Approval Process
Get in Touch

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Introduction
What is Follow the Frog?
Follow the Frog is a global marketing initiative encouraging
consumers to make conscientious choices. It promotes
adjusting daily habits and selecting products with theRainforest Alliance little green frog seal, which signifies yourcompany’s commitment to sustainability.​​
What has changed?

3Once an annual campaign, Follow the Frog is now a yearround initiative. Partner companies can engage throughout
the year, sharing stories from our collaborations with farming
communities. This ongoing effort promotes a sustainable
future and helps consumers understand the importance ofchoosing products with the frog seal.

How toParticipate

4

Sharing your journey
We encourage you to be as creative as possible and we are
happy to support you with ideas. ​​How toParticipate• Engage in social media across portals, tagging theRainforest Alliance and using the hashtag #FollowTheFrog​​​• Use our downloadable materials online, in-store, or create
your own​​​• Create videos, GIFs, or other engaging content​​​• Offer a special promotion, contest, or giveaway​​​• Undertake media and PR outreach, blogs or articles​​​• Organize engaging educational activities for youremployees​

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If you have another great engagement idea to discuss withus, please contact us.​

Examples of global toolkit adaptations and brand activations
Companies actively use our communication toolkit for inspirationto activate their own social media channels.

How toParticipate

6

Examples of global toolkit adaptations and brand activations
Companies also use their own creativity and branding for social media content.

How toParticipate

7

Socialmediagraphics
8

SocialMedia
Graphics

Small Choices, Big Impact

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Available in:• English• German• French• Spanish• Portuguese• Indonesian• Chinese• Japanese

Square Post
1080 x 1080
JPG

Follow the Frog Toward a Better Future
Available in:• English• German• French• Spanish• Portuguese• Japanese

Square Post
1080 x 1080
JPG

SocialMedia
Graphics
YOUR
LOGO
HERE

The Journey Starts in Your Hands

10

Available in:• English• German• French• Spanish• Portuguese

Square Post
1080 x 1080
JPG

Join the Movement for Positive Change
Available in:• English• German• French• Spanish• Portuguese

Square Post
1080 x 1080
JPG

SocialMedia
Graphics

Farmer Testimonial – Adrien (v. 1)

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Available in:• English• German• French• Spanish• Portuguese

Square Post
1080 x 1080
JPG

Farmer Testimonial – Adrien (v. 2)
Available in:• English• German• French• Spanish• Portuguese

Square Post
1080 x 1080
JPG

SocialMedia
Graphics

Farmer Testimonial – Sikobihora

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Available in:• English• German• French• Spanish• Portuguese

Square Post
1080 x 1080
JPG

Farmer Testimonial – Vida
Available in:• English• German• French• Spanish• Portuguese

Square Post
1080 x 1080
JPG

SocialMedia
Graphics

Farmer Testimonial – Leticia

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Available in:• English• German• French• Spanish• Portuguese

Square Post
1080 x 1080
JPG

Farmer Testimonial – Juan
Available in:• English• German• French• Spanish• Portuguese

Square Post
1080 x 1080
JPG

SocialMedia
Graphics

Rainforest Alliance Certified Means…

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Available in:• English• German• French• Spanish• Portuguese

Carousel (set of 5 images)
1080 x 1080 each
JPG

SocialMediaGraphics

The Journey Starts in Your Hands Animation

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Available in:• English• Dutch• German• Spanish

Square Post
1080 x 1080
• GIF
• MP4

Follow the Frog Animation
Available in:• English

Square Post
1080 x 1080
• GIF
• MP4

Retail
Signage16

Retail
Signage

Follow the Frog Decal (v. 1)
Available in:• English

17

In-Store Floor Decal
12”x12”
print-ready PDF

Follow the Frog Decal (v. 2)

Follow the Frog Decal (v. 3)

Photos &Videos

18

Photos &VideosB-Roll Video Clips
19high resolution, various sizes
MP4
Click the link above to see more.
Must be used with attribution.
Please credit Rainforest Alliance.

Photos &Videos

Photos20high resolution, various sizes
JPG
Click the link above to see more.
Must be used with attribution.
Please credit Rainforest Alliance.

To choose
and download
digital assets,click here21

Readyto-use
Messaging22

Readyto-Use
MessagingYour favorite [brand/product] now carries theRainforest Alliance seal! The
little frog on our packaging
means that we are working
with farmers that grow[crop] more sustainably,
creating a better future
for people and nature.
#FollowTheFrog ​General Messaging

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Find more ready to use messaging on our website.
Just add #FollowTheFrog

Did you know that tree frogs
are an indicator species?
The presence of the frog is apositive sign that a natural
ecosystem is balancedand thriving. That’s why
our products carry theRainforest Alliance frog seal.
It shows that the [farmers orforesters] we work with aretaking steps to make theirproducts more sustainable,
creating a better future
for people and nature.
#FollowTheFrog ​We buy our [crop] fromRainforest Alliance Certifiedfarms. The frog on ourproducts shows that we aretaking steps to make ourproducts more sustainable,
like working with farmers
who use better farming
methods, to create a better
future for people and nature.
Small choice, big impact!
#FollowTheFrog ​Readyto-UseMessaging

Have you seen the Rainforest Alliance seal
on our products? By buying products withthe little frog, you are making a powerfulstatement of hope, action, and progress.
Purchasing with purpose is one way you canmake better choices in your daily life. Withthis one small choice, you trigger a cascadeof positive change—helping to improve thelivelihoods of farmers and their families
as well as protect forests and act against
climate change.
#FollowTheFrog ​General Messaging

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Find more ready to use messaging on our website.
Just add #FollowTheFrog

Have you spotted this frog on our [product]?
That’s because we buy [crop] from
Rainforest Alliance Certified farms. By buying[brand/product] with the frog seal, you help
contribute to better farming practices, fightagainst the climate crisis, conserve ourforests, protect the human rights of farmers
and workers, and improve their livelihoods.
#FollowTheFrog​Readyto-UseMessaging

Did you know that the Rainforest Alliance works
with more than 7,600 companies and 7.5 million
farmers and workers? #FollowTheFrog​

Did you know that Rainforest Alliance
Certified products are sold in 170 countries?
#FollowTheFrog​

Did you know that the Rainforest Alliance works
with farmers and forest communities in morethan 60 countries? #FollowTheFrog​​

Did you know that 75% of global deforestation
is driven by agriculture? Our seal therefore also
prohibits deforestation! #FollowTheFrog​

Did you know that the frog is a symbol for thehealth of an ecosystem? #FollowTheFrog​

Did you know that Rainforest Alliancecertification contributes to 8 of the 17 Sustainable
Development Goals of the United Nations?
#FollowTheFrog​

Did you know that globally there are more than
42,000 products with the Rainforest Alliance
Certified seal? #FollowTheFrog​

General Messaging

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Find more ready to use messaging on our website.
Just add #FollowTheFrog

Readyto-UseMessaging#FollowTheFrog for a better future. Look for the#RainforestAlliance green frog seal when youshop.​

We #FollowTheFrog to support people andnature thriving together. Where have you foundyour Frog?​[Company Name] + #RainforestAlliance are
joining together for a better future for people
and nature. Come along on the journey!
#FollowTheFrog

We support strong #forests andthriving communities. You can too
when you #FollowTheFrog and choose#RainforestAlliance Certified products.

Do you #FollowTheFrog? We do. [Companyname] sources #RainforestAlliance Certified[your commodity] for our products.​

General Messaging

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Find more ready to use messaging on our website.
Just add #FollowTheFrog

We support people and nature thriving
together. You can too by choosing@RainforestAlliance Certified [yourcommodity]. #FollowTheFrog​

Readyto-UseMessaging

We proudly stand for protecting biodiversity
and improving livelihoods for farmers,foresters, and workers. You can too whenyou #FollowTheFrog​to @RainforestAlliance
Certified [company name] [your commodity].​
We are better together. #FollowTheFrog​andlook for the @RainforestAlliance frog seal when
you shop to help create a better future forpeople and nature with your everyday actions.​Facebook & Instagram Messaging

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Like us and tag us on Facebook @RainforestAllianceand Instagram @RainforestAlliance[Company name] and the @RainforestAllianceare leaders in the movement to help create
a positive change. Join us in supporting
people and nature thriving together, and#FollowTheFrog​to responsibly sourced [yourcommodity].​
Every time you purchase @RainforestAlliance
Certified products, you’re supporting highstandards of environmental, social andeconomic stewardship. The everyday choices
you make contribute to a better world wherepeople and nature are thriving together.
#FollowTheFrog​

Approval
Process28

Our digital toolkit and messaging templates can be used withapproval from the Rainforest Alliance. They are intended forpartners with a valid license agreement.

Approval
Process

Please remember to submit your communication for
approval via our Claims Platform. Requests will be reviewed
in 5–10 business days, so please submit your request on time.
Please start your file names with “Follow the Frog” to help
us identify relevant materials and expedite the approvalprocess.
Please refer to the Labeling & Trademarks Policy​for fullguidelines on our approval process.

29Get in Touch
Do you have any additional questions, ideas or feedback
related to the Follow the Frog campaign? ​Reach out to yourregular Rainforest Alliance contact or marketing@ra.org. ​For questions about sourcing and certification, send an email
to customersuccess@ra.org. ​Don’t miss any updates! Sign up for Frog Business News,
our business newsletter, to get the latest on our marketing
campaigns, organizational updates, and more.

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