CONTENTS
FUJIFILM Holdings Corporation Sustainability Report 2007

03 M e s s a g e f ro m t h e C E O
05 Editorial Policy
07 Business Overview

09

Fe a t ure : E n h a n c i n g Q u a l i ty o f Li f e

Im pl e m e nt i ng CS R Ac t i vi t i e s

CSR Management
36
37
38
43
45

CSR Management
Corporate GovernanceCompliance and Risk Management
Management Systems
CSR Activities at Overseas Sites

Com m uni c a t i on wi t h S t a ke hol de r s

Enhancing Quality of Life through Products and Services

Social Activities Report

11 Absorption and Permeation for Healthcare
12 Making Prints at Convenience Stores
13 Striving to Enhance the Health of People Everywhere

49
51
54
55
58
62

Enhancing Quality of Life through Our Relationship with Society

15 Fostering Culture to Provide Value to a Broad Range of People
16 JOHO-JUKU Information School Stimulating Creativity
17 “Mirai(Future)” Green Map
19 International Resource Recycling System
21 Business Endeavors to Create a Recycling-based Society
Pursuing Quality of Life through Communication

23 Social Contributions Forum
24 Environmental Forum
25 Factory Operations and Working Together with Local Communities

27 Tow a rd S u s t a i n a b l e D e v el o p ment
29 Overview of CSR Activities and Looking to the Future
31 Identifying Important Themes in CSR
33 Stakeholder Dialogue in 2007

Communication with Stakeholders
Communication with Customers
Communication with Shareholders and Investors
Relationships with Our Suppliers
Communication with Our Employees
Contributing to the Community

R e l a t i ons hi p wi t h t he G l oba l E nvi r on ment

Environmental Activities Report
66
67
69
70
71
73
75
77
79
80
82
85

Implementation of Environmental Activities
Fujifilm Group Green Policy
Business Activities and the Environmental Burden
Design for Environment
Chemical Substance Management
Working to Prevent Global Warming
Environmental Measures in Logistical Operations
Resource Conservation Activities
Reducing Emissions of Chemical Substances
Reducing Emissions in the Atmosphere, Soil and Water
Sustainability Accounting
Environmental Communication

86 Domestic and International Appraisals,Awards and Complaints

87 Third-Party Evaluation Commentswith Reference to AA1000 Assurance Standard

89 Report on Third-Party Review
90 Index

1

FUJIFILM Holdings Corporation Sustainability Report 2007

FUJIFILM Holdings Corporation Sustainability Report 2007

FUJIFILM Holdings Corporation Sustainability Report 20072

Message from the CEO

Achieving Our “Second Foundation” and Increasing

The Thinking Behind Our Second Foundation
Here in the Fujifilm Group, we are all working together to build
a new strengthened business structure aimed toward our“Second Foundation” amid the major changes transcending
predictions such as the digitalization of photographs. We aresupported by many stakeholders including customers, photo
lovers, shareholders, investors, employees, local communities
and business partners. We must appropriately respond tochanges in the business environment and society, while meeting the expectations and demands of these stakeholders, inaddition to contributing to society. The significance of our devotion to achieving our Second Foundation can be seen here.

Structural Reform andStrengthening of Consolidated Management
In 2004, we formulated the VISION75 medium-term businessplan aimed at the fiscal year 2009, which marks 75 years since
the company was founded. We have been conducting this plan
through structural reforms while focusing our management
resources on existing business growth and on new fields ofbusiness. Structural reforms do not simply involve cutting backon staff. We seriously worked to find out how important management resources can be effectively and efficiently redistributed. However, it was by no means an easy decision to reduce
what used to be core businesses and streamline organizations.
Nevertheless, we believe that having the courage to carry out
our Second Foundation is the real message we want to convey
to the people working with us. Without such reforms, we areunable to display the social value of the company. Looking
back over the fiscal year 2006, the VISION75 (2006) plan progressed smoothly, and we were able to achieve results surpassing original targets. This was made possible with thecooperation of many people such as employees, business partners and customers. We believe that we have been able toconvert our business structure into one that will provide stableprofits in the future with the cooperation of these people.

3

FUJIFILM Holdings Corporation Sustainability Report 2007

Corporate Value. That is the Real Challenge of CSR.

On October 1, 2006, the Fujifilm Group switched to a hold-

Gaining the unwavering trust of society is what truly increases

ing company structure, and this is aimed at strengthening faircorporate value. Based on this approach, the Fujifilm Groupand effective consolidated management in order to reinforce

established a new Corporate Philosophy and Vision in April

the new business structure to ensure the success of the Second

2006, and completely revised the Fujifilm Group Charter forFoundation under FUJIFILM Holdings Corporation, which over-

Corporate Behavior and Code of Conduct in April 2007. The

sees various group companies centered on FUJIFILM

implementation of the Second Foundation signifies our

Corporation and Fuji Xerox Co., Ltd. Furthermore, in February

approach to what a company recognized by society is, the2007, the head office functions of FUJIFILM Holdings

direction it should head, and the action it should take.

Corporation, FUJIFILM Corporation and Fuji Xerox Co., Ltd.
were moved and concentrated at Tokyo Midtown located in

What is CSR for the Fujifilm Group?

Roppongi, Tokyo. This will enable us to create synergies

In this way, the Fujifilm Group has faced business conditions

through mutual collaboration, to strengthen investment in key

head-on while questioning our reason for being and incorpo-

business fields to achieve “further promotion of growth strate-

rating CSR into our medium to long term business plans. We

gies” and “creating a robust corporate constitution” that arealways give consideration to the economy, society and thethe key issues in the VISION75 (2007) medium-term businessenvironment. The Fujifilm Group’s approach to CSR is to faith-plan that was reformulated this fiscal year, and to quickly andfully and fairly perform the roles given to each individual andboldly promote the “Slim & Strong Drive” for rationalizing theorganization, take a stance of contributing to society andway we work.

reflect on our actions to ensure we do not become self-right-

I believe that the company can be made stronger and the cor-eous. Our CSR is implemented in management and the con-porate culture transformed if each person is a strong individual

ducting of business, with CSR present in the activities of eachand the teams, groups, divisions, and business organizations

and every employee.

made up of the individuals are “strong organizations.” In order

Recently, we changed the name of the Japanese report on

to ensure the Second Foundation succeeds and advances further,

our CSR activities from “Social and Environmental Report” toI would like to give attention to management that seeks to find

“Sustainability Report.” The essence of the thinking behind ourharmony between the individual and the organization.

Second Foundation is the sustainability of the company andthe sustainability of society. I hope that all of our stakeholders

What is Corporate Value?

accept that the change in the name of the report represents

The objective of management is to increase corporate value. It

our thinking. We would like to continue frank dialogue withis my belief that this does not simply mean increasing earnings,

our stakeholders to continually improve upon our CSR activities

but also making contributions to the advancement of society

for the development of a sustainable society.

and culture; by contributing to key social issues such as environmental issues including global warming, and having collective strength able to meet the needs and expectations of socie-

Shigetaka Komori

ty. It is necessary to have collective strength that goes beyond
simple capabilities and assets. I believe that, collective

President and Chief Executive Officer,

strength, as a company is created by technology, quality andexcellent service exceeding the expectations of society.

andChairman, Group CSR Committee

FUJIFILM Holdings Corporation Sustainability Report 2007

4

Editorial Policy
FUJIFILM Holdings Corporation Sustainability Report 2007 is the first edition of the report to be issued under FUJIFILM
Holdings. FUJIFILM Holdings provides support to the CSR (Corporate Social Responsibility) activities of the Fujifilm Group.
We have put together this Sustainability Report to convey the CSR activities of the Fujifilm Group to its stakeholders.
In the Feature (P.9-26), we introduce the efforts being made for “Enhancing Quality of Life,” which is part of our corporate
philosophy. In “Toward Sustainable Development” (P.27-28), we introduce the “Fujifilm Group’s Approach to CSR” andprovide a report on our CSR efforts, organized into three sections — “CSR Management,” “Social Activities Report” and an“Environmental Activities Report” — that respond to comments from our stakeholders, centered on the progress we havemade this year.

[CSR Activities and their Relationship with the Preparation of this Report]
In the Fujifilm Group, we utilize the AA1000 framework to collaborate in CSR activities and the preparation of this report, as shown in the
diagram below. For example, suggestions for improvements made by third-party organizations are used to promote CSR activities within thegroup. The report has been prepared based on communication through much dialogue with stakeholders such as employees andinformation on CSR activities obtained through hearings in the group’s various divisions.

The content of the report, including information on CSR activities has been checked by third-party organizations before
being provided to stakeholders.

FUJIFILM Holdings

Nov. 2006

Feb.-Mar. 2007

Mar.

May

May-JuneAug.

Receipt ofsuggestions
for improvementsfrom third parties

Exchange of
opinions with
employees

Implementationof hearings invarious divisions

Dialogue withstakeholders

Third-party
investigation

Publication of
the 2007 report

Reflection of
improvements

Exchange of
opinions

Provision/collectionof information

Exchange of
opinions

Provision/collectionof information

Use ascommunication tools

Group Divisions

Everyday Operations (CSR Activities)[Utilization of the AA1000 Series]
Since 2003, the Fujifilm Group has conducted CSR activities and disclosed information while referring to the approach of the AA1000 Series. The AA1000 Series
is made up of standards and guidelines aimed at providing the basis for improve-

Importancement of sustainable performance by the organization.

Knowing what is
important for stakeholders
and the Company

The Fujifilm Group would like to improve sustainable performance and enhance
CSR efforts through a commitment to being comprehensive in implementing theentire AA1000 Series and consideration of the three principles of importance,completeness and responsiveness. We have made these efforts, and have been
subject to evaluations from third parties from the perspective of AA1000 assurance standards (P.87-88).

ComprehensivenessResponsivenessConsistently responding
to the important interestsof stakeholders
and the Company

Being accountable tothe desires
and needs ofstakeholders

Completeness
Having a fairand balanced understandingof the interests of stakeholders
in important issues(Reference: AA1000 Stakeholder Engagement Standard “Public Draft”)[Period Covered by the Report]
The fiscal year 2006 is covered in the performance data (April 2006~March 2007).
Wherever possible, we have conveyed the most recent trends including activities in the fiscal year 2007.

[Organizations Covered by the Report]
The Fujifilm Group (FUJIFILM Holdings, Fujifilm, Fuji Xerox and their affiliates)
and major consolidated companies shown on page 6.
•The Social Report “Relationship with Employees” basically covers data on Fujifilm.
•Sustainability accounting covers Fujifilm, Fuji Xerox and the domestic affiliates of Fujifilm shown on page 82.

[Referenced Guidelines]-Ministry of the Environment: Environmental Reporting Guidelines (2003 version)-GRI: Sustainable Reporting Guidelines 2006
-Ministry of the Environment: Environmental Accounting Guidelines (2005 version)

5

FUJIFILM Holdings Corporation Sustainability Report 2007

<Subject Notation in Reporting>Fujifilm Group (appropriate utilization of “consolidated” and “group”)

Holding Company

FUJIFILM Holdings Corporation[ H e a d O f f i c e ] To k y o M i d t o w n
Disclosure of information on CSR activities
Website: “CSR Activities“ http://www.fujifilmholdings.com/en/sustainability/
Brochure: “Sustainability Report“ (Japanese/English/Chinese)(Main readers targeted: Institutional investors, specialists such as evaluation organizations
and all stakeholders)
IR disclosure (financial information)

Sustainability Report

Annual Report

Website: “Shareholder and Investor Information“ http://www.fujifilmholdings.com/en/investors/
Brochure: “Annual Report“ (Japanese/English)<Subject Notation in Reporting> Fujifilm and its affiliates<Subject Notation in Reporting> Fuji Xerox and its affiliates

Operating company

Operating company

FUJIFILM Corporation

Fuji Xerox Co., Ltd.

[ H e a d O f f i c e ] To k y o M i d t o w n[ H e a d O f f i c e ] To k y o M i d t o w n[Bases of operation] (Manufacturing, R&D)
Odawara, Ashigara, Fujinomiya,Yoshida-Minami,
Asaka, Miyanodai, Kaisei[Bases of operation] (Manufacturing, R&D)
Ebina, Iwatsuki, Takematsu, Kawasaki, Suzuka, Toyama, Nakai,
Shanghai, Shenzhen, Palo Alto (California, USA)[Distribution centers] Major cities in Japan

Disclosure of information on CSR activities

Disclosure of information on CSR activities

Website: “Environmental and Social Activities“
http://www.fujifilm.com/about/sustainability/

Website: Sustainability Report
http://www.fujixerox.co.jp/eng/sr/
Brochure: “Sustainability Report“
Sustainability Report(Japanese/English/Chinese)(Main readers targeted: customers and business partners)

Fujifilm Affiliates (Consolidated Companies)

Fuji Xerox Affiliates (Consolidated Companies)[Japan][Japan][Asia/Oceania]

FXPS Sales Co., Ltd.
Fuji Xerox System Service Co., Ltd.
Fuji Xerox Learning Institute Inc.
Xworks Co., Ltd.
Fuji Xerox Hokkaido Co., Ltd./Fuji Xerox Iwate
Co., Ltd./Fuji Xerox Miyagi Co., Ltd./ Fuji Xerox Fukushima Co., Ltd. /Fuji Xerox Ibaraki Co.,
Ltd. / Fuji Xerox Tochigi Co., Ltd. / Fuji Xerox
Gunma Co., Ltd. / Fuji Xerox Saitama Co.,
Ltd. /Fuji Xerox Chiba Co., Ltd./Fuji Xerox Tokyo Co., Ltd./ Fuji Xerox Tama Co., Ltd. /Fuji
Xerox Kanagawa Co., Ltd./Fuji Xerox Yamanashi Co., Ltd./Fuji Xerox Niigata Co., Ltd. /Fuji
Xerox Hokuriku Co., Ltd. /Fuji Xerox Nagano
Co., Ltd./ Fuji Xerox Gifu Co., Ltd./ Fuji Xerox
Shizuoka Co., Ltd. / Fuji Xerox Aichi Co.,
Ltd. / Fuji Xerox Aichi-Higashi Co., Ltd./Fuji
Xerox Mie Co., Ltd./Fuji Xerox Kyoto Co.,
Ltd. /Fuji Xerox Osaka Co., Ltd./ Fuji Xerox Hyogo Co., Ltd./ Fuji Xerox Nara Co., Ltd. /Fuji
Xerox Okayama Co., Ltd./ Fuji Xerox Hiroshima Co., Ltd. / Fuji Xerox Yamaguchi Co.,
Ltd. /Fuji Xerox Shikoku Co., Ltd./ Fuji Xerox
Fukuoka Co., Ltd./Fuji Xerox Kita-Kyushu Co.,
Ltd. /Fuji Xerox Nagasaki Co., Ltd. /Fuji Xerox
Kumamoto Co., Ltd. Fuji Xerox KagoshimaCo., Ltd./ Fuji Xerox Information Systems Co.,
Ltd. /Fuji Xerox Engineering Co., Ltd. Suzuka
Fuji Xerox Co., Ltd. /Niigata Fuji Xerox Manufacturing Co., Ltd. /Fuji Xerox Imaging Materials Co., Ltd./ Fuji Xerox General Business Co.,
Ltd.*/ Fuji Xerox Career Net Co.,
Ltd. /CrossForce Co., Ltd. /Fuji Xerox InterfieldCo., Ltd.

Fuji Xerox China Investments (Bermuda) Limited
Fuji Xerox (China) Limited
Fuji Xerox of Shenzhen Ltd.
Fuji Xerox Eco-Manufacturing (Suzhou) Co., Ltd.
Fuji Xerox Asia Pacific Pte. Ltd.
Fuji Xerox Leasing (China) Ltd.
Fuji Xerox Singapore Pte. Ltd.
Thai Fuji Xerox Co., Ltd.
Fuji Xerox Philippines, Incorporated
Fuji Xerox (Myanmar) Ltd.
Fuji Xerox Leasing (Thailand) Limited
Fuji Xerox Asia Malaysia Sdn Bhd
Fuji Xerox Finance Ltd.
Fuji Xerox Finance Ltd.
Fuji Xerox Australia Pty. Ltd.
Fuji Xerox (Sales) Pty. Ltd.
Fuji Xerox New Zealand Ltd.
Fuji Xerox Taiwan Corporation
Fuji Xerox Korea, Ltd.
Fuji Xerox Chung Cheong Co., Ltd.
Fuji Xerox Korea Information System Co., Ltd.
Seoul Fuji Xerox Service Co., Ltd.
Fuji Xerox Honam Co., Ltd.
Fuji Xerox Far East Ltd.
Fuji Xerox (Hong Kong) Limited
Fuji Xerox Eco-Manufacturing Co., Ltd

FUJINON Corporation
FUJIFILM TECHNO PRODUCTS CO., LTD.
FUJIFILM Electronic Materials Co., Ltd.
Fuji Technics Co., Ltd.
FUJIFILM PHOTONIX CO., LTD.
FUJIFILM MEDIA MANUFACTURING CO., LTD.
FUJIFILM PHOTO MANUFACTURING CO., LTD.
FUJIFILM Opto Materials Co., Ltd.
FUJIFILM TPX Co., Ltd.
FUJIFILM Kyushu Co., Ltd.
FUJIFILM FINECHEMICALS CO., LTD.
FUJIFILM RI Pharma Co.,Ltd.
FUJIFILM MEDICAL CO., LTD.
FUJIFILM BUSINESS SUPPLY CO., LTD.
FUJIFILM Graphic Systems Co., Ltd.
FUJIFILM Healthcare Laboratory Co., Ltd.
FUJIFILM IMAGING Co., Ltd.
FUJIFILM LOGISTICS CO., LTD.
FUJIFILM Techno Service Co., Ltd.
FUJIFILM Software Co., Ltd.
FUJIFILM PRESENTEC CO., LTD.
FUJIFILM Insurance Service Co., Ltd.*
FUJIFILM Human Resources Development Co., Ltd.
FUJIFILM Computer System Co., Ltd.
FUJIFILM Imaging Colorants Co., Ltd.

[Overseas]
FUJIFILM Holdings America Corporation
FUJIFILM U.S.A., Inc.
FUJIFILM Sericol U.S.A. Incorporated
FUJIFILM Imaging Colorants, Inc.
FUJIFILM Finance U.S.A., Inc.
FUJIFILM Manufacturing U.S.A., Inc.

FUJIFILM Recording Media Manufacturing U.S.A., Inc.
FUJIFILM Electronic Materials U.S.A., Inc.
FUJIFILM Dimatix, Inc.
FUJIFILM Medical Systems U.S.A., Inc.
FUJIFILM Hawaii, Inc.
FUJIFILM Graphic Systems U.S.A., Inc.
FUJIFILM Hunt Chemicals U.S.A., Inc.
FUJIFILM Canada Inc.
FUJIFILM do Brasil Ltda.
FUJIFILM Europe B.V.
FUJIFILM Hunt Chemicals Europe N.V.
FUJIFILM Europe N.V.
FUJIFILM Europe GmbH
FUJIFILM Finance Europe B.V.
FUJIFILM Recording Media GmbH
FUJIFILM Sericol Overseas Holdings Limited
Sericol Ink Limited
FUJIFILM Holdings UK Ltd.
FUJIFILM Manufacturing Europe B.V.
FUJIFILM UK Ltd.
FUJIFILM (Malaysia) Sdn. Bhd.
FUJIFILM (Thailand) Ltd.
FUJIFILM Holdings Australia Pty Ltd.
FUJIFILM Holdings NZ Ltd.
FUJIFILM Australia Pty Ltd.
FUJIFILM Electronic Materials (Europe) N.V.
FUJIFILM Imaging Colorants Limited
FUJIFILM Imaging Colorants Pension Trustees
LimitedFUJIFILM (China) Investment Co., Ltd.
FUJIFILM Hong Kong Limited
FUJIFILM Regional Services (Singapore) Pte. Ltd.

[United States]
FX Global Inc.
FX Global Supply Solutions Inc.
FX Palo Alto Laboratory Inc.

*On July 1, 2007, FUJIFILM Insurance Service Co., Ltd. and Fuji Xerox General Business Co., Ltd. were integrated to form a new company FUJIFILM Business Expert Corporation.

[Supplemental information regarding matters reported]•Different subjects have been used for “the Fujifilm Group,” “Fujifilm and its affiliates,” and “Fuji Xerox and its affiliates.” The extent of these is shown in the diagram above.
•The operating company Fuji Xerox issues a separate Sustainability Report (Booklet/ web version/ PDF version). See these for details on the activities of Fuji Xerox.
•The expression “employee” in the report refers to all employees including managers, general employees, temporary staff and part-time staff. “Company employee” refers to regular employees.
•In the “Communication with Our Employees” section in the Social Report, the terms “regular employees” and “non-regular employees” (temporary employees, part-timers, dispatched employees, etc.)
have been used separately, as required, in order to ensure the accuracy of the report.
FUJIFILM Holdings Corporation Sustainability Report 2007

6

Business Overview

The Fujifilm Group aims to become a global enterprise, trusted by society and customers,by making broad contributions to the advancement of culture, science, technology andindustry in society. In addition, contributing to the improvement of people’s health andconserving global resources, while making further contributions to society through active
business operations in the Imaging Solutions Segment, Information Solutions Segment andDocument Solutions Segment.
[Consolidated Financial Performance in the Fiscal Year 2006]
From the fiscal year 2005 to the fiscal year 2006, we conducted boldsignificant increases in revenue from the growing Information Solutions

structural reforms pivoting around the Imaging Solutions Segment.

Segment and increases in the Document Solutions Segment, due to solid

Specifically, in the field of photosensitive materials such as color film, wesales of multifunction devices overseas, resulted in consolidated net sales

have reorganized our production organization, streamlined personnel,

for the Fujifilm Group in the fiscal year 2006 (April 1, 2006 – March 31,

thoroughly reduced expenses, reduced R&D investment and promoted the2007) rising 4.3% over the previous fiscal year to ¥2,782.5 billion.

consolidation of laboratories; effectively changing the structure of our

In addition to increased costs stemming from rises in prices of raw

operations to be able to ensure stable earnings in the future and taking

materials such as silver and aluminum, ¥94.1 billion in expenses weresteps to optimize the business to suit the current imaging market.

recorded due to structural reforms implemented in the Imaging Solutions

We have actively conducted M&As, capital investment and R&D

Segment and the Slim & Strong Drive that was initiated throughout theinvestment in Medical Systems / Life Sciences, Graphic Arts, Documents,

entire group in the latter half of the fiscal year 2006. However, this was

Optical Devices and Highly Functional Materials such as flat panel display

absorbed by increased sales volume and reduced fixed expenses, resulting

materials and inkjet materials, which we have designated as priority

in operating income increasing significantly by 60.5% over the previous

business fields. We are conducting R&D mainly in Fujifilm Advanced

fiscal year to ¥113 billion. Despite unrealized losses on investment

Research Laboratories, established in April 2006, to quickly create new

securities, pretax income rose 29.7% to ¥103.2 billion. Net income declined

businesses and new products that will play significant roles in the future.

by 6.9% to ¥34.4 billion due to increases in income taxes.

Although revenue from the Imaging Solutions Segment decreased,[Revenue][Net Income](Billions of yen)
90

34.4

37.0
370

48.5
485

2,000

845
84.5

823
82.3

2,782.5
27,8252,667.4
26,67425,273
2,527.3

2,566.7
25,6672,511.9
25,119(Billions of yen)
3,000

Proportion of Revenue by
Region (Destination Base)

1,000(Fiscal year)

0'02 '03 '04 '05 '06

C ompany

ProfileCompany Name
Representative
Headquarters
Date Established
CapitalConsolidated Employees
Consolidated Subsidiaries









(Fiscal year)

FUJIFILM Holdings Corporation
Shigetaka Komori
9-7-3 Akasaka, Minato-ku, Tokyo 107-0052
January 20, 1934
¥40,363 million (As of March 31, 2007)
76,358 (As of March 31, 2007)
227 (As of March 31, 2007)

Fuji Photo Film Co., Ltd. changed its name to FUJIFILM Holdings Corporation on October 1, 2006,
and the operations of Fuji Photo Film Co., Ltd. have been succeeded by FUJIFILM Corporation.

7

FUJIFILM Holdings Corporation Sustainability Report 2007

Europe
15.2%

2006

Japan
46.9%

Document
Solutions
41.4%

Imaging
Solutions
21.7%

2006

30

0

'02 '03 '04 '05 '06

60

Asia andother regions
17.3%

Proportion of Revenue
from Operating segments

Americas
20.6%

Information
Solutions36.9%

The Imaging Solutions Segment handles color film, digital cameras, photo finishing equipment, and color paper, chemicals, services for photofinishing.

[Consolidated Revenue][Operating Loss][Share of Revenue](Billions of yen)(Billions of yen)

1,000

75

500

0

21.7%

'04

-42.6

605.4

'06

-75.7

689.4

'05

-7.1

743.0

'04

0

'05

'06

(Fiscal year)-75(Fiscal year)

The Information Solutions Segment handles medical systems
and life sciences, equipment and materials for graphic arts, flat
panel display (FPD) materials, recording media, optical devices,
electronic materials and inkjet materials.
[Consolidated Revenue][Operating Income][Share of Revenue](Billions of yen)(Billions of yen)

1,000

150

500

75
768.6

877.3

1,026.1

71.1

79.1

95.2

'04

'05

'06

'04

'05

'06

0
(Fiscal year)

36.9%
0(Fiscal year)

The Document Solutions Segment handles office copy machines/multifunction devices, printers, production systems and services, paper,
consumables, and office services.

[Consolidated Revenue][Operating Income][Share of Revenue](Billions of yen)(Billions of yen)

1,000

150

500

75
1,015.7

1,100.7

1,151.0

100.4

67.0

61.2

'04

'05

'06

'04

'05

'06

0
(Fiscal year)

41.4%

0
(Fiscal year)

FUJIFILM Holdings Corporation Sustainability Report 20078

Feature: Enhancing Quality of Life
“Enhancing Quality of Life” is part of the Fujifilm Group’s Corporate Philosophy. The enhancement in qualityof life as envisaged by the Fujifilm Group involves the creation of a sustainable society providing a richer
feeling in not only the material aspect, but also the mental aspect of people’s lives. With the aim of“enhancing the quality of life of people,” our corporate philosophy is manifested in activities carried out inaccordance with three themes: “Enhancing Quality of Life through Products and Services,” “Enhancing Qualityof Life through Our Relationship with Society” and “Pursuing Quality of Life through Communication.”

The Unwavering Values of the Fujifilm Group

Corporate Philosophy
We will use leading-edge, proprietary technologies to provide
top-quality products and services that contribute to theadvancement of culture, science, technology and industry, as

The Shape the Fujifilm Group Aims for

Visionwell as improved health and environmental protection in

Anchored by an open, fair and clear corporate culture andsociety. Our overarching aim is to help enhance the quality ofwith leading-edge, proprietary technologies, Fujifilm islife of people worldwide.

determined to remain a leading company by boldly taking
up the challenge of developing new products and creating
new value.

9

FUJIFILM Holdings Corporation Sustainability Report 2007

Feature: Efforts to Improve Quality of Life

Enhancing Quality of Lifethrough Products and Services

11 Absorption and Permeation for Healthcare
12 Making Prints at Convenience Stores
to Enhance the Health of
13 Striving
People Everywhere

Enhancing Quality of Life throughOur Relationship with Society
Culture to Provide Value to
15 Fosteringa Broad Range of People
Information School
16 JOHO-JUKU
Stimulating Creativity

17 “Mirai (Future)”Green Map
19 International Resource Recycling System
21 Business Endeavors to Create a Recycling-based Society

Activities Manifesting
the Corporate
Philosophy

Pursuing Quality of Lifethrough Communication

23 Social Contributions Forum
24 Environmental Forum
Operations and Working Together
25 Factorywith Local Communities

10Feature

Enhancing Quality of Life through Products and Services

Healthcare
Printing Service

Absorption andPermeation for
Healthcare

Making Our Bodies Healthy Inside and Out
Healthcare is an important issue in our everyday lives, and health trends are continuing toshow robust growth. At Fujifilm, we are always aiming to become increasingly engaged inenhancing people’s quality of life, and we have entered the healthcare field and begun marketing supplements and cosmetics.
Creating effective applications from the diverse and original core technologies accumulated
through our many years of pioneering work in the photography field, Fujifilm proposes uniqueproducts that are easily distinguished from those of other companies. To state one example,
the main raw material of photographic film is composed of the same collagen that is con-Non-nanosizedastaxanthin solution

Nanosized
astaxanthin solution

tained in skin. The fading of colors in photographs is caused by oxidation, which also causes
the discoloration and aging of our skin. We have a wealth of research achievements andknow-how at our disposal in collagen-handling technologies and antioxidant technologies.
Two factors that we emphasize in product development are permeability and absorption.
Regardless of what exceptional substances may be extracted, if permeation and absorption
are inadequate or ineffective, good results cannot be expected. Therefore, we have formulated
an original technology concept known as FTD. An approach for extending effectiveness, FTD

Large particles result in opaqueappearance. Does not permeate easily
into skin.

Minute particles result in near transparency. Permeates easily into skin.

signifies functionally combined substances and materials (Formulation), which are aimed accurately at body locations while in a fresh and stable state (Targeting) and conveyed in proper
quantities and with appropriate timing (Delivery). FTD requires advanced nanotechnology forthe management of minute materials. This concept has been realized in the form of actual
products, and is the real-world execution of a uniquely Fujifilm value proposal.
Astaxanthin, a carotenoid red pigment extracted from Haematococcus algae, is a naturallyoccurring substance found in abundance in sea creatures such as salmon, shrimp and crabs.
With antioxidant skin benefits 10 times that of beta-carotene and 1000 times that of vitaminE, astaxanthin has been receiving attention as an anti-aging skincare ingredient. Due to its
sedimentation and fishy smell, astaxanthin is extremely difficult to process as an ingredient inproducts that are drunk or applied on the skin. At Fujifilm, we have mastered the characteris-

The small particles attract each other, join
and become bigger, resulting in lowered
permeability and absorption.

Fujifilm has coated the particles with asoft ultra-thin membrane, like a soap
bubble, to prevent the joining of particles and improve permeability andabsorption.

tics of the material with our proprietary technology and dissolved astaxanthin components
down to the nanometer level via emulsification and dispersion techniques, thus enabling thorough absorption into the body and accessibility to the public in the form of healthcare products that harness this excellent source of protective power provided by nature.

At Antenna Shop at Tokyo Midtown

Products data
Astaxanthin formulations
Deep permeation essence (left)
Drink (center)
Supplement (right)
URL

http://www.ffhc.jp/(Available in Japanese only)
FUJIFILM Corporation
Life Science Products Division

Kumiko Ujiie

11

FUJIFILM Holdings Corporation Sustainability Report 2007

Drawing on my experience in supplement development, quality assurance
and the launch of a new call center, and taking advantage of my work in
product development, I am now working in call center management/maintenance and product planning. With regard to working in a new field, everyone here feels highly motivated and undertakes tasks wholeheartedly. There
are many women in the workplace, and the atmosphere ripples with energy.
Comments from customers are handled using a system put in place to assure
clear and specific responsiveness. For example, when receiving requests
regarding packaging and pricing concerns, or methods of payment andordering, our response policy is to provide improvement options. In answer
to demands to try out our products, we have launched our Antenna Shop
(P.15). Responding to requests for detailed information on the componentsof the supplements, we have added information on the packaging, and on
our website we have disclosed a detailed list of components and amounts
contained in milligrams. Future projects include providing conscientious
aftercare for customers who purchase our products, and creating a structure
for collecting a wide range of customer viewpoints. In the future, I hope to
see Fujifilm’s diverse technology lead to more valuable proposals, and also
lead to the happiness of our customers through the strengths of our reliable,
safe and sincere business structure.

This is only my frank viewpoint as a company employee who uses company products, yet I
have to say that when I wondered “What does it feel like?” and then tried out a test sample
for the first time, I was amazed by the incredible degree of permeability. It was exciting towitness the realization of Fujifilm’s proprietary technology in the familiar form of a cosmetic;
and at the same time to be able to experience the fruits of that technology myself. I was
extremely satisfied with the usability and effect, so I distributed over 700 test samples to myfamily, friends, neighbors, the tennis team I belong to and the local community tennis clubs.
Married women who enjoy sports (including myself) are particularly aware of the discoloration and wrinkling caused by exposure to the sun, and when people tried the products,
there were many satisfied responses about the effects. A common request was that we seriously consider a way of making it easy for the elderly to make orders. I think that healthcare is an appealing and meaningful field, and I have high hopes for the increased participation of women. In the future, I hope to see more proposals for unique and wonderful products, and to thereby spread health and happiness, both in our company, and to the generalpublic.

FUJIFILM Corporation
Research & Development
Management Headquarters,
Administration Division

Hidemi Tomono

Making
Prints atConvenience
StoresOffering Value in Familiar Everyday Life Situations
With the diversification of people’s lifestyles, values and the desire for convenience in our world today,
convenience stores have become something that we cannot live without. Keeping up with customer’s
needs and the changing times, a great variety of services are now available at convenience stores. Fuji
Xerox’s multi-use copy machines are currently active at approximately 11,000 Seven-Eleven storesthroughout Japan. In 2000, based on Fuji Xerox’s past achievements in the building of networks in officesettings, we successfully introduced the first Fuji Xerox multi-use copy machines in approximately 7,000
Seven-Eleven stores. It started when Internet use at convenience stores became more frequent. Until thattime, Fuji Xerox had been concerned primarily with customers in office settings, and the entry into a new
field—the distribution industry—was the launching of major project. Then, in November 2004, the selfservice digital camera photo print-capable “New Multi-Use Copy Machine,” a convenience store industry
first, was introduced. This machine was developed jointly by Seven-Eleven Japan and Fuji Xerox, incorporating Fujifilm’s peerless photo printing technology and undertaking improvements of such aspects as aneasy-to-use control panel interface, as requested by numerous customers. As convenience stores in particular are patronized by a wide range of customers of all ages, special design considerations were taken
into account with regard to concerns of understandability and safety. We are making every attempt toaddress the concerns of universal design, including the use of large-size text and easily distinguishable
colors on the control panel to enable usage by people with poor eyesight, an external design that takes
safety into account with the rounding off of sharp parts, and a construction that prevents children’s
hands from entering openings in the machine.
In January 2007, we started a new online service, the “Seven-Eleven Storefront Printing Service.” Users
with computers operating Windows Vista* can easily select the photo data desired and make prints at
any of the Seven-Elevens in Japan. It is possible, for example, to send printing reservation numbers tofamily and friends so that photos may be printed out in distant locations. Furthermore, as payment ismade at the time of printing, usage is possible without a credit card, and the customer may rest assured
that no registering of name, address or telephone number information is necessary.
Fuji Xerox is continuing to make new valuable proposals, both for office settings and for familiar everyday
situations, and is utilizing the top-class technology of its digital full-color multifunction devices to bringabout improvements in our quality of life.
*A menu for accessing the “Seven-Eleven Storefront Printing Service” is available in the Windows Vista “Start” menu.

Service data
“Seven-Eleven Storefront Printing Service”
Usage Procedure

1.
2.
3.

Using a computerrunning Windows
Vista, enter the photo
data desired to beprinted.

A printing reservation
number is received
via email. (Make noteof printing reservation number.)
Go to Seven-Eleven.
Enter the printing
reservation number
and print out.
(30 yen per photo)

Refer to the website below for details. Customers
without computers may make self-service prints
on the spot at Seven-Eleven, by bringing in dataon compatible media.
URL

http://www.fujixerox.co.jp/evolution/
vista.html (Available in Japanese only)

Fuji Xerox Co.,Ltd.
Major Accounts sales
Head Quarter
Retail-Chain Business GroupManager

Kazuhiro Muto

At the time of our first introduction of machines in 2000, we had no experience carrying out installations on such a large scale (7,500 stores at the time), so we formed a
project team that represented a cross-section of the entire company. Steered by executives, we moved ahead with our expansion into the convenience store industry. The
entire company came together and struggled everyday to keep up the pace. The majordifference from office machines is in the way customer support is handled. First of all,we reinforced our infrastructure for copying services with a center operating aroundthe clock for 365 days of the year to deal with products exhibiting problems. Then, foron-site maintenance* we arranged for the customer service engineers to work directlywith the store owners. In this way, new improvement points and needs can be communicated directly. We are now working on expanding our maintenance response
availability until 9:00 p.m. and raising the level of store satisfaction. As these things
could not be realized by Fuji Xerox alone, we have requested complete cooperationfrom all of our domestic sales subsidiaries. Furthermore, keeping in mind the risks of
unexpected trouble, earthquakes and the like, we have arranged an emergency contact
system that brings together all sales subsidiaries, technology support departments,
research and production departments, distribution departments and administration
departments, and we are ready to respond with top speed and quality day or night.
* When an inquiry is made due to product failure or defect, an engineer carries out support and repairs on-site.

The response to our “Seven-Eleven Storefront Printing Service” has been immense,
and we are really feeling the results. Currently, when ranking the usage applicationsof our multi-use copy machines nationally, copying comes in first place and digitalprinting comes in second—a very favorable response. One great advantage of working with the internet is the capability, which we have now with Storefront Printing,for the customer to output photo data via the internet onto any multi-use copy
machine in Japan. An even bigger benefit is that the improvement of software aspects(the touch-sensitive control panel, etc.) can be carried out with greater speed andflexibility. We can upgrade the software on all our machines throughout the country
at the same time. This makes it possible to reduce the frequency of engineers being
dispatched for customer service, so we are able to lower the environmental burden.
As well, we can take advantage of the internet to collect data regarding which storesand services are being used—which is useful for our market analysis. I have the real
sense that by using Fuji Xerox’s skills in building networks, we can provide our customers with true value. I am looking forward to achieving greater progress withinternet-based services in the future.

Fuji Xerox Co.,Ltd.
Major Accounts sales Head Quarter
Retail-Chain Business Group

Keisuke Nagatani

FUJIFILM Holdings Corporation Sustainability Report 2007

12

Feature

Enhancing Quality of Life through Products and Services

The field of medical imaging
and lifescience

Striving to Enhance the Health of People Everywhere

In Fields of Medicine that Bring Hope to the Future
Fujifilm's Interest in the Medical Sector Begins with X-ray Film

Mammography image

Striving to End Breast Cancer.
We Support the Pink Ribbon Movement
It is said that one in 30 Japanese women will contract breast cancer and the number ofwomen dying from this disease is rising year by year. However, if detected at an early stage
and treated, about 90% of such cases can be cured. With self-examination and regular image
diagnosis checkups using mammography (breast X-ray), and ultrasound devices, the rate ofearly-stage detection will improve. Fujifilm was an early supporter of breast cancer diagnosis
through its research in image processing, and first became involved in the medical sector as aprovider of x-ray film. In 1983, we succeeded in commercializing FCR (Fuji Computed
Radiography), the world’s first system capable of digitizing x-ray images, and since that time
Fujifilm has been a leader in the field of digital medical image diagnosis. At the same time,
we have been participating in the Pink Ribbon movement—spreading the message of thenecessity of breast cancer diagnosis both to citizens and to medical institutions and we areengaged in consciousness —raising activities
to promote early-stage detection. As part of
the Pink Ribbon movement, we are developing

Exceptional application
for imaging
even in children andnewborn babies

activities to aid in the understanding of mammography diagnosis, in hopes of raisingawareness and concern among women withregard to breast cancer and increasing therate of early-stage detection and treatment.

FCR(Fuji Computed Radiography)

The Pink Ribbon Smile Walk

Contributing to Medical Carethrough Stable Product Supply

Cross-sectional image of blood flow in brain,
photographed by a gamma camera
Small doses of radioactive pharmaceuticals are administeredintravenously, and radiation (gamma) is photographed.
Low cerebral blood flow can be observed.

The Need for Rapid and Reliable Supplyof Radioactive Pharmaceuticals
In many medical facilities today, diagnosis is often carried out with radioactive pharmaceuticals (testing agents containing radioactive isotope-emitting radiation), and this method of
testing has become indispensable. Remarkable advancements are being made in nuclear
medicine diagnosis, and many radioactive pharmaceuticals are being developed as well.
These technologies and products are utilized in medical care situations for diagnosis anddecisions regarding courses of treatment. FUJIFILM RI Pharma contributes to the medical careof many people via maintaining a stable supply of the radioactive pharmaceuticals that are ofservice in the nuclear medicine field. The level of radioactivity in radioactive materials weakens with time. With the passage of a few hours or days, the level decreases by half, anddetection time becomes too long. In order to fulfill the stable, rapid and reliable supply necessary for radioactive pharmaceuticals, we have created an integrated supply system, including all stages of processing, from procurement to order acceptance, manufacturing and distribution. Orders received in the evening are processed immediately, and products manufactured at FUJIFILM RI Pharma’s Chiba Factory are delivered across Japan the following morning. We believe that FUJIFILM RI Pharma has a great role and responsibility to fulfill—from
its advancements in medical diagnosis that contribute to the future of all, to the preventionof diseases—and further, into every area of medicine.

13

FUJIFILM Holdings Corporation Sustainability Report 2007

Aiming for Implementation within Five Years

Cancer Treatments Developed with
Easily-Absorbed Gelatins andTaking Advantage of Nanotechnology
Taking advantage of the nanotechnology prowess born out of our film manufacturing, Fujifilm is developing an ointment technology that extends the

Our Concept of “Minimum Burden on Humans”

effectiveness of anticancer drugs. We are aiming to begin clinical studies in

The Realization of an “Easy on the Patient”
Endoscope Insertable throughthe Nasal Passage

uses the same gelatin that is the main material used in our film. Using recom-

the U.S.A. in 2 years and to start implementation within 5 years. The ointment
binant microorganisms, we have succeeded in the development of a gelatinthat is easy for the body to absorb, and we are applying it for use in cancer
treatment. This gelatin differs from the common cow-derived type, and there

Fujinon, the arm of the Fujifilm

is no danger of infection from bovine spongiform encephalopathy (BSE). The

Group responsible for the devel-

gelatin is made into minute particles of approximately 100 nanometers in

opment of optical lenses and hi-

diameter and imbued with an anticancer agent. When applied to the skin, thevision cameras, is also develop-

components of the drug are exuded gradually and the effect of the drug is

ing endoscopes and other med-

maintained. For cancers developing at points near the surface of the body, theical equipment. The “transnasal

anticancer agent can reach the affected part directly, so repeated intravenous

endoscope, ” which was com-treatments or injections are unnecessary. As there is the prospect of lower

mercialized in 2003, is a revolutionary product with a superfine 5.9

side effects than possible with injection treatment, which spreads anticancer

millimeter diameter that realizes the concept of “Minimum Burden on

agents throughout the body, we are aiming to contribute this technology to

Humans” and can be inserted through the nasal passage. Starting

the prevention and treatment of diseases, and we are moving ahead towardwith a special lens of 1 millimeter in diameter, the Fujifilm Group’s

implementation.

optical and digital imaging technologies were exploited to theirfullest in order to produce a commercial product with minimum burden on Humans. As conventional types of orally-inserted endoscopes
usually have a tube thickness of around 9 millimeters, anesthesia is
necessary when inserting through the mouth. Moreover, there arepatients who, on having the endoscope passed through the throat,

DNA Isolation in 6 Minutes

Our “Automated Nucleic Acid Isolation Systems”
Support Life and Safety-related Research

have had to deal with vomiting, discomfort or tears. Some of thesepeople later become fearful or resistant of re-examination, and some

DNA testing is now in common use across a wide spectrum of fields, includingof them even avoid examination altogether. The nasally-insertable

medicine, life sciences, food products, agriculture, livestock, criminal investi-

endoscope, however, contributes to medical care that is easy on thegation and personal identity confirmation. The performance of DNA testing

patient, with greatly reduced sensations of vomitting and other dis-necessitates a pretest procedure of extracting DNA from samples of blood or

comfort, and there is a feeling of security from being able to commu-

other cells. As conventional DNA isolation requires manual procedures such as

nicate verbally with the physician during the examination. Inquiries

precipitation, centrifugation and washing, it has created a great burden on

for the hospitals that have adopted “transnasal endoscope” areuniversity researchers and inspection agencies alike. Exploiting Fujifilm’s life

increasing every year, and 93% of those who have experienced thescience technology, we have succeeded in commercializing systems that auto-transnasal endoscope request for future examination to be performed

mate DNA isolation procedures. With our automated nucleic acid isolation

via the nasal passage.

system QuickGene-810, we have achieved the rapid processing times of 6
minutes for DNA (deoxyribonucleic acid) extraction and 13 minutes for RNA(ribonucleic acid) extraction. Providing stable DNA testing environments thatare rapid and safe, we are contributing our support to a wide scope of
research and testing concerns relating to human life and safety.

QuickGene-810
Automation enables DNA isolation in 6 minutes(Manual DNA isolation takes 60 minutes)

FUJIFILM Holdings Corporation Sustainability Report 200714

Feature

Enhancing Quality of Life through Relationship with Society

FUJIFILM SQUAREJOHO-JUKU

Fostering Culture
to Provide Valueto a Broad Range
of People

A Space for Experiencing the Splendor of Photography
In February 2007, the Fujifilm Group concentrated the FUJIFILM Holdings and the headquarters functions of the two main operating companies—Fujifilm and Fuji Xerox—in Tokyo
Midtown, and started a new endeavor.
In March 2007, Fujifilm opened FUJIFILM SQUARE, its first complex showroom centered ona photograph gallery. Various projects are being employed to enable people to experience
the splendor of photography in this center for conveying information on the culture of photography that can be enjoyed by all. This also serves as a space for the many people visiting
Tokyo Midtown to enjoy themselves in a relaxed atmosphere, with a variety of sections
including an antenna shop selling skincare products and nutritional supplements, FUJIFILMTOWN, which provides an interactive introduction of Fujifilm’s technology using a diorama
and video, and a café where people can rest while browsing photo collections. Through FUJIFILM SQUARE, we would like to convey that Fujifilm is involved in the enhancement of quality of life not only in photos, but also in a variety of other forms. In April 2007, Fujifilm opened
the Ginza Velvia-kan building on land in Ginza 2-chome Namiki Dori where Fujifilm’s headquarters was located from 1949 until 1969. Ginza Velvia-kan provides a broad range of value
to the community and society based on the theme of “enabling adults to enjoy rich lifestyles”
and contributes to the further development of Ginza.
The art collection of engraving that has been gathered by Fuji Xerox since 1988—as one of
its acts of philanthropy —was also put on display in the Fuji Xerox Art Space that was
reopened in the commercial Galleria in Tokyo Midtown. The collection has been systematically gathered to enable an overview of 20th century art, and 20-40 pieces from the collection
are chosen according to themes to be put on display to provide a place for a wide range of01

people to encounter artistic works.
The area in and around Tokyo Midtown also includes the National Art Center, the Suntory02

Museum of Art and Mori Art Museum, and the area plays a role of communicating culture
and art in Tokyo. We would like a variety of information to be conveyed by FUJIFILM SQUARE
and the Fuji Xerox Art Space for the enjoyment of many people, and we hope they will serve
as centers for fostering the culture of photography and art.

03

Information
01 FUJIFILM PHOTO MUSEUM

Fujifilm’s collection including valuable
antique cameras is on display for the publichere. Visitors can come into contact with thehistory of photography, the changes of thetimes and the progress of the culture of photography.

02 Gallery PHOTO IS

Exhibitions are held every month in a variety
of fields and on a variety of themes.

04

03 FUJIFILM TOWN

In addition to using a diorama and video toprovide an interactive introduction to thevarious technologies and services provided
by FUJIFILM, nostalgic television commercials from the past can also be viewed here.

04 FUJIFILM Healthcare Lab

This is an antenna shop selling nutritional
supplements and skincare products leveraging
the technology we have cultivated over many
years of research. In addition to receiving
explanations from expert staff, visitors can try
out our range of skincare products.

05

FUJIFILM SQUARE
Address

1F & 2F (Tokyo Midtown)
9-7-3, Akasaka, Minato-ku, TokyoTel
03 (6271) 3350
Operating hours 11am-8pm (except in the New Year’s break)
Entry free of charge
URL http://fujifilmsquare.jp/english/index.html
FUJIFILM SQUARE

Fuji Xerox Art Space
Address

3F Tokyo Midtown Galleria,
E-301, 7-3, Akasaka 9-chome, Minato-ku, TokyoTel
03 (6271) 5260
Operating hours 11am-9pm (except when changing between
exhibitions and in the New Year’s break)
Entry free of charge
Fuji Xerox Art SpaceURL http://www.fujixerox.co.jp/event/hanga/(Available in Japanese only)
Chiyoda LineNOGIZAKA

Nogi Shrine

Exit 3National
Art Center

Unique and trendy stores housed here help
create a classy urban lifestyle for a matureaudience.

ori

Chiyoda LineAKASAKATokyo
Midtown

05 Ginza Velvia-kan

Exit 7
Oedo LineROPPONGI

American Embassy
Residences

Exits 4a/4b

URL http://www.midcity.jp/velviakan/

Roppongi Intersection

Roppongi Dori
Roppongi T-CubeGa

Ark Hills

ien-Roppongi Hills

Namboku LineROPPONGI 1-CHOMEHi

FUJIFILM Holdings Corporation Sustainability Report 2007

Akasaka
Twin Tower

Exit 6Hibiya LineROPPONGI(Available in Japanese only)

ga

15

TBS

ka D
Akasa

sh
i D
o

JOHO-JUKU Information Seminars
Stimulating Creativity
Provision of Programs
Leveraging Research in Our Main BusinessWe are continuing to operate the “JOHO-JUKU” information seminars that leverage the expertisein “knowledge” such as “information” and “know-how” that Fuji Xerox has researched formany years. JOHO-JUKU is a program for youths such as junior high school students that encourages creativity through intellectually stimulating experiences that cannot be experienced atschool, and fosters the ability to generate ideas and concepts. The seminars provide practicalcourses using unique materials based on the research results obtained in the everyday operationsof Fuji Xerox’s main business. Six years have passed since the beginning of this endeavor andbecause it has been well received by its participants, trial courses were started for university students in October 2006.

Course Details

Completion Ceremony of the 5th JOHO-JUKU

JOHO-JUKU is mainly held during the spring, summer and winter holidays. Each course takes afull day—starting with self-introductions from participants, confirmation of course objectives andthen practical exercises. Lectures take up 10 to 20 percent of the total time, and most of the timeis allocated to practical activities where participants use their heads and hands. In addition toactivities such as “Webpage Creation” and “Creation of Electronic Picture Stories” centered on
individual work, “Introduction to Java Programming” was carried out in pairs and “Truck
Manufacturer Management Game,” “Story Telling,” “Illustrative Presentation” and “Idea
Creation and Patents” were carried out in teams with many sections involving collaboration,
providing a place for students from different schools to communicate with each other.
The staff supporting the classes is made up of people that have completed JOHOJUKU, university students and volunteers—making the seminars significant as a place for junior high school
students to experience involvement with society across generational boundaries, ensuring thatchildren completing the course do so with a feeling of satisfaction. Many participants decide tocome again and many others became volunteers to provide assistance, which has led to the creation of a community centered around JOHO-JUKU.
Details on the course can be found at the website below.

Backdrop to the Lecture for University Students

URL http://www.fujixerox.co.jp/company/juku/course.html (Available in Japanese only)

Start of JOHO-JUKU for Adults

Information

In October 2006, a JOHO-JUKU for adults was held utilizing past management skills and basedon the results. The first session titled, “Let’s Think about Creativity” was made up of a program
considering “What is Creativity?” and the “Requirements of Creativity” reviewing the environment for encouraging the creation of ideas and the techniques used for conceiving them, in addi-

Inquiries about JOHO-JUKU
Address JOHO-JUKU, Corporate Research Group, Fuji Xerox Co., Ltd.

Greentech Nakai, 430 Sakai, Nakai-cho, Ashigara-kami-gun,
Kanagawa 259-0157

tion to actual “Conceptualization Practice.” We received many responses from participants suchas “I was able to experience a variety of concepts without being fettered by stereotypes,“ andthe seminar has gained recognition for stimulating creativity. The “Multilevel Workgroup 2006”

Tel

0465-80-2355 (Admissions Office)Tue./Thu./Fri. 10:15am~3:00pm (Closed on Mon./Wed.)

FAX

0465-81-8951

class (learning about multilevel representation techniques in the three major artistic fields of literature, music and art) was also held for participants in and after university, based on the

A special application form is required to apply for participation on JOHO-JUKU.
Please contact the Admissions Office to receive an application form.

research on “multilevel representation of information” currently being conducted by Fuji Xerox.

FUJIFILM Holdings Corporation Sustainability Report 200716

Feature

Enhancing Quality of Life through Relationship with Society

Mirai (Future) Green Map“Mirai (Future)”
Green Map
Create an Environmental Map ofYour Local Neighborhood Using
Universally Understood Pictograms and Symbols!
The Green Map project was a global initiative to create environmentally themed maps using a
set of universally understood “Green Map Icons.” Started in New York in 1992, there havenow been green maps made in over 50 countries around the world. One of the main featuresof Green Maps is that local members of the general community individually collect information
about the local environment in which they live, then come together to organize the information into a single map. Given the open and free format for the green map project, there areoften times when children and youngsters notice things overlooked by adults. In the summerof 2004, a Mirai Green Map project (mirai is Japanese for “future”) was launched, providing a

From left:

Tama Art University, Industry-University Joint Research Project,
Assistant Researcher, Ms. Haruko Sugimura
Tama Art University, Industry-University, Joint Research Project
Assistant Researcher, Ms. Minako Yamamoto
Tama Art University, Associate Professor, Dr. Masahiro Horiuchi

unique opportunity for kids from across Japan to make their own green maps based on details

Tama Art University, 3rd year student in Design Studies,
Faculty of Art and Communication, Ms. Yurie Oka

personally gathered about their surrounding environment and then they sent the maps to theTama Art University, 3rd year student in Design Studies,
Faculty of Art and Communication, Mr. Daisuke Noguchi

Green Map office for publication on the internet. Based on a team built around Dr. Masahiro
Horiuchi of Tama Art University, who originally came up with the idea for the Mirai (Future)
Green Map project, the project also provided an opportunity for collaborative research between Tama Art University and Fujifilm.
To participate in the Mirai (Future) Green Map project, participants were first required to order a starter kit from the Mirai (Future) Green Map website,which included instructions about the meanings of map icons and how to make a green map. Participants would then actually venture outdoors to maketheir map, where they could learn about local history, culture and nature while experiencing their surrounding environment first hand. Next, by organizing
what they learned into an actual map using the green map icons, participating kids also learned skills for oral and visual communication. Once received by
the Green Map office, publishing the completed maps online also gave many participants a great sense of accomplishment. By providing such opportunities to local youth, Fujifilm aims to make a lasting contribution to society by sharing the significance of environmental education with future generations.

Example of Green Map Icons

A Green Map Example

The Mirai (Future) Green Maps provides 125 universally understood icons in an icon
tool set like the one below. The icons are classified into several categories like culture, life, vegetation, animals, resources, pollution and transportation.

This Green Map was made by Ms. Midori Kato, a 5th grader at Yushu Minami
Elementary School in Chiba Prefecture’s Ichihara City.

Bring Mirai (Future) Green Maps to Your Neighborhood!
Please visit the Mirai Green Map website
to order your starter kit.
URL http://miraigreenmap.jp/(Available in Japanese only)

Mirai Green Map Office
Tama Art University Industry-University Joint Research Project Horiuchi Laboratory
TEL: 03-3702-1141 Email: info@miraigreenmap.jp
URL http://miraigreenmap.jp/ (Available in Japanese only)

17

FUJIFILM Holdings Corporation Sustainability Report 2007

we heard from many elementary schools thatless and less total study hours are being used
for education about the environment or surrounding region. The green maps, however,can be incorporated as a map building exercise for classes on life sciences, social studies,
geography or sciences, and we plan on
selecting a few model schools to investigate
this further. In an effort to widen the reach ofgreen map educational initiatives at schools,
we are also building a teacher’s manual
based on feedback from teachers, as well as
providing more information on the green
map website.
The panels presented here by representatives from Tama Art University are green maps
used in the “Mirai Green Map exhibition,” held in 2006 at the Zenrin Map Museum in thecity of Kita-kyushu. Preparations are currently underway to hold another “Mirai Green Map
exhibition” in Tokyo in 2007.

Ms. Yamamoto and Ms. Sugimura:
The Mirai (Future) Green Maps can be made by students as an independent
research project during their summer vacation, and I think quite a few participants made many more new discoveries by doing this as a team project. Several
students made the maps with friends, adults, their families and school staff, orwith other local community groups. We visited students at three schools to gath-Let's hear what members from the Horiuchi laboratory
had to say about the Mirai Green Map project during
their visit to Fujifilm Headquarters.

er more information about the green map project: 2nd graders at Jinryo
Elementary School, Kasugai City in Aichi Prefecture; 5th graders at Tawara
Elementary School, Taito Ward in Tokyo; and 5th graders at Nohara Elementary
School, Gojo City, Nara Prefecture. Looking at the Green Maps sent to our officefrom these locations, we visited each location wondering what sort of places theyDr. Horiuchi:

were based on. Here we learned a lot of things from teachers, mothers and kids

I came up with the idea of the Mirai (Future) Green Map project in order for thesuch as how the kids decided to participate in the Green Map project, how theykids and youngsters that are going to be tomorrow’s leaders to realize for them-were engaged in the project, how they changed through the project, and how

selves what is important for maintaining a healthy environment into the years tothey felt about their accomplishment. In this way, we really gained an apprecia-

come. This is why I chose an approach where participants could notice some-tion of the Green Map project as a valuable method for student enrichment edu-

thing by actually experiencing the surrounding environment first-hand, instead

cation. One thing that was common among all the schools was a remarkableof merely passing on the knowledge intellectually. Also, no one would under-

shift in student awareness about the environment, and we were surprised by how

stand the significance of what they are observing if they just looked at things in

the students gained a positive outlook and a heightened awareness of environ-

an ill-defined manner without any direction. This is where the green map icons

mental education. For example, the area in Taito Ward has very little natural veg-

come in. They provide tools for comprehending the environment being observed.

etation, and the local ward government office is building biotopes on the roofs ofParticipants first write down whatever comes to mind. Then, the green map

public buildings. Many of the students learned for the first time about the many

icons are placed on the map so that students can grasp the positive and nega-

biotopes in their neighborhood when gathering information to make their green

tive aspects about the environment in their local community.

maps. When the students noticed a biotope project at another nearby elementary

We successfully completed the Mirai (Future) Green Map project as part of an

school, they became bent on building a biotope at their own school, and became

environmental education program but we really hope the program gains addition-

determined to build biotopes on the rooftops of all elementary schools within

al attention and broadens in appeal. Our next steps are to improve the design of

Taito Ward. Our visits allowed us to learn about many of the different discoveries

the starter kit (to gain the attention of more youth) and we are working on

caused by the Mirai (Future) Green Map project, and this served as valuable

improving the green map website by adding more visual affects to make it easier

information for many teachers and parents around the country. We would liketo understand. Upon reviewing how the project was announced, we found that aothers to learn about our experience with the Green Map project, and are in the

mail magazine format garnered a more positive response than typical hardcopy

process of making a report to be included on the green map website.

paper formats, so we plan on using a range of formats for future announcements.
There were quite a few cases where starter kits were sent but no green maps werecreated, or the green maps were created but not mailed to our office, so we surveyed users and noticed that submission rates increased when we supplied anenvelope with postage paid in advance. We now realize that it is important totake care of these finer details in the future.
Initially, I envisaged the Mirai (Future) Green Map project as a summer homework project for students to complete on their own, but we’ve seen an increase incases of teachers that are enthusiastic about environmental and information-sciences education introducing green maps into their regular school curriculum. Also,

FUJIFILM Holdings Corporation Sustainability Report 200718

Feature

Enhancing Quality of Life through Relationship with Society

Resource Recycling System

International
Resource
Recycling System“Craftsmanship” and “Zero Landfill”
Activities to Cut Back on New Resource
Investments as Much as Possible

and manufacturing techniques aimed at driving up reuse rates for color
machine parts. By combining such techniques, Fuji Xerox is pushing product planning intended to boost recovery volumes for used color-machineparts, and these efforts have paid off with the launch of the new
DocuCentre C2100, a color multifunction device that contains reusedparts. Outfitted with the latest in technology and offering the same levelof quality as a completely new machine, the DocuCentre C2100 has been
well received by a wide-range of clients, and has allowed Fuji Xerox tosignificantly expand levels of reused parts in our products.
Given that the primary production capacity of Fuji Xerox has been relocated to China, in April 2004 we started reusing parts from Chinese built
equipment in Japan. Fuji Xerox incorporates used parts into the production lines of new equipment using unified production lines, but the lack of
a production line for new equipment in Japan prevented us from using a

Efforts in Japan

unified production system for those parts that were made in China, yet

At Fuji Xerox, a company-wide policy to “promote resource recycling by aiming for “Zero Landfill”*1 for all items” was initiated in order to reduce theenvironmental burden of Fuji Xerox products. Through this policy we aresold in Japan. Nonetheless, operating on the principle that reusing usedparts generated in Japan was mandated by our commitment to Corporate
Social Responsibility as an equipment manufacturer, Fuji Xerox estab-

actively working to address environmental concerns as much as possible interms of all the processes in our product’s life cycles: from planning, todesign, procurement, and recycling. Starting in 1995, Fuji Xerox started toreuse various parts from copiers and other multifunction devices collectedfrom customers for production and sales, making sure they offer the samelevel of quality as newly fabricated products. Parts that cannot be reused are
actively recycled, and we achieved ”Zero Landfill” status as of 2003 after

Regions Covered by the Fuji Xerox International Resource Recycling System

implementing a nationwide ”Zero Landfill System” in 2000.
*1 Zero Landfill: No waste materials land filled or processed with simple incineration.

Domestic Efforts during the Fiscal Year of 2006
The recycling rate for used products in Fuji Xerox was 99.99% (0.01% wasfrom process loss) in 2006, and we are maintaining this recycling system

Fuji Xerox Korea

on a national level throughout Japan. The number of units produced using
reused parts was 14,000 for 2006, with the cumulative total reaching
290,000 overall. As a result, we managed to save 2,000 tons in new
resource investments for 2006, which translates into a reduction of 15,500
tons of CO2 emissions.

Fuji Xerox Hong Kong

Furthermore, in May 2006, Fuji Xerox launched a new ”DocuCentre
Fuji Xerox
Philippines

C2100” color-copier multifunction device for office applications that incorporates the latest in technology, which is the result of efforts to develop

Fuji Xerox Thailand
Fuji Xerox
Eco-manufacturing

recycle-based products using reusedparts guaranteed to offer the same
quality as a new product. Recent years

Fuji Xerox Asia-Pacific,
Malaysia Operations

have seen a rapid switch in demand
from black-and-white to color-compati-

Fuji Xerox Singapore

ble machines in the copier market, but
used parts that were collected wereprimarily using for black-and-white

P.T. Astra Graphia(local Fuji Xerox agent)machines, since differences in technicalarchitecture prevented reuse in colorcompatible machines. However, volumes of used parts collected from color
machines rose in 2006. Fuji Xerox has
been producing color-compatible
machines since 1997, and has beenworking to develop product designs

19

FUJIFILM Holdings Corporation Sustainability Report 2007

The DocuCentre C2100 color multifunction device for office applications: Paving the way into the market for recycle-friendly products.

lished reused parts production line in Suzuka Fuji Xerox which is the largest pro-

Basic policy for building the international resource recycling system

duction site in Japan for Fuji Xerox and its affiliates. Doing so allowed us toachieve the Fuji Xerox policy targets of continuing to reuse parts from used

1. Fuji Xerox shall fulfill its responsibility as a manufacturer to avoid risk andmanage factory operations.

products while still maintaining Chinese production bases.

2. Ensure uniform recycling quality through comprehensive, unilateral

Efforts Overseas

3. Reduce the environmental burden in each country and territory of operation.

integration of recycling systems.

Furthermore, in order to reduce our environmental burden overseas to the same
degree as within in Japan, Fuji Xerox Eco-Manufacturing Co., Ltd. was estab-

Four guiding principles

lished in December of 2004 as a recycling center in Thailand in order to run an(1) Prevent illegal disposal by recovering used products, which is the responsibil-

international resource recycling system in the Asian Pacific region. Used prod-

ity of the manufacturer.

ucts in nine Asian Pacific countries and territories*2 are recovered at local sales(2) Do not import waste materials.

locations, before being shipped to Fuji Xerox Eco-Manufacturing for dismantling,(3) Do not cause environmental burden on importing countries.

sorting and restoration into 70 categories including steel, aluminum, optical(4) Return a positive contribution to importing countries.

lenses, glass, copper, etc. This new recycling system also features a tracking system that takes weight measurements at each process to prevent illegal disposal

By strictly adhering to these four guiding principles, Fuji Xerox aims to reducein mid-process. A basic policy and four guiding principles were developed tothe environmental impact of our operations in the Asian Pacific region.

guide the construction of the Fuji Xerox international resource recycling system.
*2 Australia, Philippines, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, Singapore and Thailand.

Efforts Overseas during the Fiscal Year of 2006
Fuji Xerox aimed for a 99.5% target recycling rate for used products, but therecycling rate for 2006 fell short at 99.1%.
Product recovery throughout the Asian Pacific region proved challenging due
to differences in market structures across various countries. Since having consisSales Branchtent, uniform cooperation amongst the nine Asian Pacific countries and territories including Thailand is crucial to developing a smooth and uninterrupted
international resource recycling system, an international resource recycling system workshop was held in Bangkok, Thailand in May 2006, where Fuji Xerox

Sales branch

representatives from the nine Asian Pacific locations met to discuss conditions

Used products
recoveredFuji Xerox Eco-manufacturing is

and issues unique to their respective operations. Based on these discussions,currently visiting various overseas sales branches to seek out

Fuji Xerox

ways to solve recycling related
issues together with local staff.

Fuji Xerox
Eco-ManufacturingCo., Ltd.
Products dismantled
and sorted

Recycling
partner
Parts recycled(70 part classifications)
Parts difficult to process within Thailand
are sent to Japan for proper processing.

Furthermore, we would like to
set our sights on possibilities
in China, and delve ways todevelop a ”Zero Landfill” program over there.
Dismantling and sorting process for a used machine.

Corporate data
Fuji Xerox Eco-Manufacturing Co., Ltd.
Location: Chonburi Industrial Estate, Sriracha, Bo Win, Chonburi, Thailand
Number of employees: 361 (as of March 2007)
Business operations: Comprehensive recycling services for used copier equipment
including recovery, dismantling, and parts restoration.
Main partners: Local total management partner is MITSUI & CO. (THAILAND) LTD.
Recycling partners: 16 companies (12 in Thailand and Asia, 4 in Japan)

Fuji Xerox
Australia

Processing capacity: 20k-30k machines per year; 500k cartridges per year.
Fuji Xerox
New Zealand

Lot area: 10,400m2

FUJIFILM Holdings Corporation Sustainability Report 200720

Feature

Enhancing Quality of Life through Relationship with Society Inverse Manufacturing

Inverse Manufacturing

Business Endeavors to Createa Recycling-based Society
Fujifilm’s “QuickSnap” Inverse Manufacturing System:
Winner of the “Inverse Manufacturing Grand Prize” for 2006
Machine parts reuse and recycling initiatives got off to an early start

now that figure has risen to 95%.

with the QuickSnap product line, and the series was produced using an

In 2006, the QuickSnap inverse manufacturing system was awarded

inverse manufacturing system set up in 1998 designed to comprehen-the “Inverse Manufacturing Grand Prize,” which publicly recognizes

sively implement the 3Rs (Reduce, Reuse and Recycle). After producing

achievements from various companies over the past 10 years for devel-

QuickSnap for over 20 years, we now have LCA (Life Cycle Assessment)

oping various types of inverse (circulatory) production techniques. For

evaluation systems in place that are generating even further improve-

Fujifilm, this award is testimony to how our QuickSnap offers a superb

ments in environmental performance. QuickSnap use the least number ofexample of inverse, recycling-oriented manufacturing that manages aparts as possible, and now offer other design features like interchange-

product’s entire lifecycle, makes effective use of resources and improves

able parts that can be used in other models, and designs that allow

environmental efficiency.

assembly without the use of screws or adhesives in order to make prod-

We plan on drawing on the example of the inverse manufacturing sys-

uct dismantling easier during recycling. The rewinding knobs and front

tem for QuickSnap in upcoming environmental education initiatives, withcovers, which cannot be reused, are made into recyclable pellets. In thethe hopes of raising awareness of circulatory production techniques forbeginning of the 1990s, 36% of QuickSnap were recycled by weight, but

future generations to come.

Inverse Manufacturing System for QuickSnap
Sorting process

Photo
shops

Disassembly process
Reuse

Collection

Recycling

Inversemanufacturing
factory

Customers

Recovery

Retailshops

Qualityassurance
Packaging

Manufacturing

Inspection process

Fuji Xerox A3 Compatible Color Laser PrinterWinner of the “Energy Conservation Grand Prize” for 8 Years Running
The Fuji Xerox A3 compatible color laser printer, DocuPrint C3050 was recently
awarded the “Energy Conservation Center Chairman’s Award” for the 17th Energy
Conversation Awards 2006 (Energy and Systems) hosted by the Japanese Ministry of
Economy, Trade and Industry. This marks the eighth year in a row for a Fuji Xerox
product to receive an Energy Conservation Award, which is also a first in the industry.
Previous winning products include color and black-and-white multifunction devices,
copiers, and both low-speed and high-speed printers. In addition to allowing our customers to cut back on energy consumption while using Fuji Xerox devices, theseawards also stand as testimony to our commitment to developing a wide line up of
products with low energy consumption.

21

FUJIFILM Holdings Corporation Sustainability Report 2007

DocuPrint C3050

Developing an Advanced Resource Recycling Systemat the New Fujifilm Headquarters
Achieving Zero Emissions

Waste is classified and deposited in recycle stations (New Headquarters)

In January and February 2007, headquarters functions of FUJIFILM Holdings,

recycling); 2) Recycling color copy paper as printing paper; 3) Using paper recycled

Fujifilm and Fuji Xerox were consolidated into the Tokyo Midtown complex infrom confidential documents (paper shredder scraps or dissolved documents) for

Tokyo’s Roppongi district. Taking this opportunity to start building top-of-the line,

toilet paper used within the company (an example of closed recycling). We are alsoworld-renowned systems of environmental preservation into the new corporate

aiming to achieve higher quality recycling of non-paper waste.

headquarters, a project team was put together in March 2006 with members fromThe new headquarters features three “recycling stations” on each floor where

Fujifilm, Fuji Xerox, and several other related companies. Ultimately, this project

employees individually sort waste into 20 different categories based on visual dis-team formulated a waste management system based on the three pillars ofplays. Also, displays at each station clearly indicate how the separated wastes are“achieving zero emissions,” “protecting information security,” and “strict legal

then processed and recycled afterwards (see diagram below).

compliance.”

Furthermore, the new headquarters features security solutions for confidential

Of particular note was the “achieving zero emissions” initiative, which aimed for

documents designed to make every possible effort to prevent the leaking of confi-

a high level of resource recycling by attempting a new waste sorting system started

dential information, such as bar-code and GPS tracking functionality on collection

in September 2006 at all of the Fujifilm headquarter offices. Based on feedback

boxes for dissolved documents, and onsite disposal for various recording media. We

from employees, we were able to set up a waste sorting system at the new Fujifilm

also have checks in place to ensure legal compliance of Fujifilm third party contrac-

headquarters that separates waste into 20 categories. This includes 8 classifications

tors, and through the combination of all these security and waste processing initia-

for paper waste, which allowed us to set up a paper resource circulation systemtives, we are confident our office buildings offer the latest in environmental compli-that includes: 1) Recycling black-and-white copy paper as copier paper (horizontal

ance.

The “Resources” that we separate are effectively used in the following ways.
Black-and-white
copy paper

Copy paper, printer paper

Color copy paper

Printer paper
Newspaper, magazines

Newspaper
Magazines,
catalogand pasteboard

Raw trash, tea grounds

Styrofoam

Drink cans and bottles
Metal items,
glass,
ceramics

Intermediate processing

Cardboard
Paper scraps, paper cups,
wood chips, scraps of fabric,leather items, cigarette butts,
ash, plastic food containers,
other plastics, vinyl, cellophane wrap

Collection and transportation

Non-carbon paper,
heat-sensitive paper,
shredder scraps,
confidential documents

Magazines,
make-up boxes
Household paper (toilet paper)
Cardboard
Thermal recycle
Bio-energy (power production)
Plastic raw material
Glass raw material
Steel,
aluminum raw material

PET plastic bottles

Textile raw material,
PET plastic bottles

Dry-cell batteries

Steel, copper,
zinc raw material

FUJIFILM Holdings Corporation Sustainability Report 200722

Feature

Pursuing Quality of Life through Communication

Social contribution forum
Environmental forum

Social Contributions ForumFuji Xerox Supports Individual Employee
Contributions to Society
The 4th Fuji Xerox Social Contributions Forum was held over two days
from February 16 to 17, 2007. In order to offer events that provide an
opportunity to exchange information about and promotion of social action
programs, the forums are continuously being renewed. The event was
attended by the former President of Fuji Xerox, Mr. Arima, who had thefollowing enthusiastic words for the participating employees: “Social contribution programs at Fuji Xerox are unique in that they are individually
led by company employees. Also, the experience gained through suchactivities by our employees helps them to grow as human beings, which I
think in turn really helps to invigorate Fuji Xerox as an organization. In
short, the social action programs of Fuji Xerox employees provide a significant pillar supporting the quality of our company.“

Day 1
The first day saw 72 people involved in promoting social contribution programs gather together from 40 companies including both Fuji Xerox andits affiliates. Representatives from the FUJIFILM Holdings CSR Divisionalso attended this year's event for the first time.
Each participating company gave examples of social action programs
underway at their respective organizations. One of the most impressive
examples was how Fuji Xerox Kumamoto handled the issuing of ID cards
for athlete participants, coaches, staff and volunteers involved with the
4th “Special Olympics (SO) National Summer Games, KUMAMOTO“ held
in November 2006. Since the event involved handling sensitive personal
information, Fuji Xerox employees had to handle various registration tasks
onsite at the SO office over several days. While this proved to be a rather
arduous task, several of those involved believed the experience could be
put to positive use toward future endeavors by Fuji Xerox.
Finally, the event provided a useful opportunity to exchange ideas aboutsocial action programs for 2007.

• Japan Platform
Financial contribution social action program: “How to use disaster relief contributions“
http://www.japanplatform.org/• Nature Conservation Society of Japan
Educational social action program: “Learning about nature“
http://www.nacsj.or.jp/ (Available in Japanese only)• Japan Blind Marathon Association
Running social action program: “Blind Marathon“
http://www.jbma.or.jp/ (Available in Japanese only)• Tokyo YMCA “Japanese Mothers for International Students” Movement
Communication social action program: “Japanese conversation with student
from abroad“
http://www.tokyo.ywca.or.jp/ryugakusei/• NPO PaletteSales event social action program: “Cookie and cake sale + job support for thementally challenged“
http://www.npo-palette.or.jp/• Able Art Japan
Craft-making social action program: “Inclusive Design“*
http://www.ableart.org/* Inclusive design: A concept similar to universal design, which emphasizes diversity anddesign aesthetics despite individual differences.

In the second conference hall, representatives and participants shared theirexperiences participating in the Fuji Xerox six different social action programs:
Art by Xerox, JOHO-JUKU (Information Seminars), the support program formaking large font text-books (kakudai kyokasho seisaku shien), the Setsutaro
Kobayashi Memorial Fund program, the Social Service Leave, and the Hasu
Club*. During the lunch break, the group enjoyed a performance by Abdul
Abudusaimi Abudureheman, recipient of the 2006 Setsutaro Kobayashi
Memorial Fund. Mr. Abudureheman gave a performance on the Rawap, a traditional instrument from Mr.
Abudureheman’s native country, the Uighur Autonomous
Republic, in China.

Day 2Under a theme of “Learning about different ways to participate in volunteer programs,“ the participants from day one were joined by representatives from NPOs, as well as employees and various volunteer supportersfrom outside companies and organizations. In total, the group numbered
160 people, who split into three separate conference rooms to communicate openly about various volunteer possibilities. In the main conferencehall, six third-party organizations gave descriptions about their respective
social action programs.

Message

In the third conference hall,a book fair to sell CDs andused books was held by theChild Fund which is engaged
in educational support andA Rawap performance by Abdul , from the
Uighur Autonomous Region.

hygiene education in developing countries. There was alsoa cookie and cake sale hosted
by the Palette Confectionary,
and a corner selling charcoal

Fuji Xerox Co., Ltd.
Former General Manager of CSR Department

Hiroaki Yoshizawa
At Fuji Xerox, we have a management team with a deep
understanding of social contribution, as well as an extensive
history and a great deal of activity when it comes to social
action programs. Social contribution at Fuji Xerox does notstem just from a sense of responsibility toward society, butstands as a valuable pursuit that is a source of company
pride, with employees acting individually under the active
support of the company. In order to continue into the future,
we are calling upon Fuji Xerox employees to extend thescope of these valuable activities and programs.

23(The names and presentations of participating organizations are listed below.)

FUJIFILM Holdings Corporation Sustainability Report 2007

briquettes by the “Society for
the Preservation of the
Hayachine Region.“ Each ofthese groups has received the
support of the Hasu Club.

A charity sale of used books was also held.

* Hasu Club is an independent club organized by Fuji Xerox employees that gather every
month to support a certain social cause with the money that comprises the left over fraction (less than 100 yen) portion of their pay stub.
Please see the following website for more information on Fuji Xerox social action programs.

URL

http://www.fujixerox.co.jp/company/social/ (Available in Japanese only)Environmental Forum
Providing Society with Environmentally-friendly Technology
On March 1st, 2007, the sixth “Fujifilm Group Environmental Forum, 2007” was held at the Fujifilm
Kanagawa Factory (Odawara). These environmental forums have been held annually since 2002, with the aimof providing a venue for sharing information about a range of environmental technologies and policies underway and cross-pollinating these endeavors throughout the Fujifilm Group. Participants of over 400 people for2007 exceeded the last year by over 100 people, making this year’s event the largest to date, which stands todemonstrate the rising consciousness of Fujifilm employees to environmental concerns.

Poster Session
Forty-five posters were on display demonstrating environmental activity in factories, environmentally friendly product designs, as well as various examples of environmentally friendly technology before-and-after putting on the market from the Fujifilm, Fuji Xerox, and other Fujifilm Group companies, and helped drum up an
enthusiastic exchange of opinions among participants.
(A part of presentation titles)“Innovative energy conservation technologies from Fujifilm Advanced Research Laboratories““Energy conservation and zero emission activities at the Tokyo Mid-Town new company headquarters““Digital Printing (CTP) for newspapers that use no lining papers““Management of chemical substance content“ “Integrated Management System““Product examples and case studies of universal design and usability assessments“

Keynote Speech
Mountain climber Mr. Ken Noguchi was invited to deliver a keynote speech. (Fujifilm is planning a “Mt. Fuji
Cleaning project“ in the Fall of 2007 with employees that have volunteered and Mr. Noguchi.)Oral Presentations
Seven examples of environmental initiatives and the results of research projects were presented from several
divisions of Fujifilm and Fuji Xerox. Presentations included explanations of recent regulatory trends for environment like complying with the new European RoHS and REACH directives, as well as descriptions of“water conservation efforts at the Fujinomiya Factory“ designed for sustainable resource allocation, as well
as a description of “developing and implementing returnable packaging“ (P.76) from the logistics department.
(Presentation titles)
1. Recent regulatory trends for environment: REACH, RoHS, and GHS
2. Compliance to RoHS directives in digital cameras
3. Compliance to RoHS directives in the market for minilab equipment
4. Developing alternative technologies for potentially environmentally sensitive compounds in X-ray film
5. Research into improving the processing capacity of active sludge at the Kanagawa Factory
6. Water conservation efforts at the Fujinomiya Factory—thoughts on sustainable resource allocation
7. Environmental improvements by implementing a circulatory (recycle-oriented) delivery system

Backdrop to the Keynote speech

ReportKeynote speech, “Changing Japan from Mt. Fuji“ Mr. Ken Noguchi(An excerpt from Mr. Noguchi’s speech)

I still recall today how much it disturbed me when I heard from other mountain climbers from around the world that
“Mt. Fuji is the dirtiest mountain in the world.“ However, I cannot deny the fact that Mt. Fuji even has a "white river"made from toilet paper. In Mt. Fuji discarded filth is getting into the soils that feed the mountain's natural springwater. When we first recruited people to clean Mt. Fuji, less than 100 people showed. Now however, there are morenumbers of sympathizers and participants for this cause, and there is now no trash to be found above Fuji-gogome as
climbers had started picking up their trash from that point. In 2006, nearly 4,800 people participated and succeeded inpicking up 80 tons of trash from the mountain. I think this is due to our patient efforts finally paying off. The importance of not giving up is in my blood from climbing mountains. For example, on a mountain, not having a strong will tocome back alive can lead to death. Just because you are physically exhausted and completely worn out, it doesn’tmean that you must give up and die. You’re finished once you accept the thought of failure in your head. This is what I
learned from climbing mountains. Even when it comes to the problem of global warming today, scientists are giving up
by saying the situation is hopeless—but once you give up, you’re finished. We can never give up.

Mr. Ken Noguchi
Mountain climber, born 1973 in Boston, USA. Successfully
climbed Mont Blanc at the age of 16. Reached the summit ofEverest in 1999. Became the world’s youngest climber toclimb the highest peaks on the world’s seven major continents
at the age of 25. Has been an active supporter of clean-up
efforts on Mt. Everest since 2000. Is currently active under theslogan, “Change Japan starting with Mt. Fuji.” Recipient of
the 1999 Tokyo Citizen’s Cultural Medal of Honor.

FUJIFILM Holdings Corporation Sustainability Report 200724

Feature

Pursuing Quality of Life through Communication

Harmonious with
the Local community

Factory Operations and Working Together
with Local Communities
The market for liquid crystal display applications continues to expand at a record pace following the explosion in demand for large-size liquid crystal televisions, personal computers andmobile phones. Film components that control optical and color properties are indispensable for
manufacturing liquid crystal displays, and Fujifilm is a supplier of these types of film applications. As one of the world’s leading manufacturers offering the latest in advanced technology
for making Thin-layer Precision Coating Technology necessary for film production, Fujifilm leads
the market for components and materials used in liquid crystal display applications. Faced withgrowing demand in the global market for liquid crystal displays, Fujifilm is ramping up production capacity to fulfill our responsibility as a major supplier. In October 2006, the first production facility of FUJIFILM Kyushu Co., Ltd. was set up in Kikuyo-town, Kumamoto Prefecture toserve as a production base that steps up production capacity for FUJITAC, a typical TAC film
component used in liquid crystal displays. At the moment, work is also underway on the second
and third production facilities, which are scheduled for completion in August 2008.
Environmental considerations have been taken in building these plants, and extensive investments have been made for environmental protection facilities. The first plant features a cogeneration system that efficiently uses energy from the natural gas used for plant operation, which
contributes to reductions in plant CO2 emissions. In addition, efforts were made to use pumped
out groundwater as much as possible in order to conserve the area’s rich natural water
resources. In these ways, FUJIFILM Kyushu is striving to operate its facilities in a manner thatemphasizes environmental protection and coexistence with the local region.
 Cross-sectional diagram of a Liquid Crystal Display (TN-TFT LCD)
Backlight

2
3

4

Polarizer

Liquidcrystal cell1

Filmdiffuser

Polarizer

Liquidguide

Four primary components supplied by Fujifilm
1 TAC film: Provides superb transparency and prevents optical warping to allow stable and beautiful imagery.
2 Wide View ( WV ) film: Film that compensates for minute differences in viewing angle which tends to be
problematic in liquid crystal displays, and allows viewing a clear image regardless if viewed from above orfrom an oblique angle.
3 Antireflective (CV) film: Film that reduces screen distortion caused by outside light.
4 Transer film: This film creates a color filter by transferring red, green, blue and black tones to the glass panel.

 Growth in Liquid Crystal Display surface area

 FUJITAC Production Capacity

60(millions m /year)

480

30

380

330

40

5 times
the amount of
2004

430

50

2

630

70

580

Apr. '08: Wide-FUJITAC production
equipment starts operation*(units: 1 million m2)

20
10
0

0

2004

2005

2006

2007

2008

2009

Car navigation systems and camcorders
Mobile phones (Fujifilm estimates)
TVs
PC monitors
Note PCs

25

FUJIFILM Holdings Corporation Sustainability Report 2007

Oct. '06 Feb. '07 Aug. '07 Dec. '07 Apr. '08 Aug. '08

FUJIFILM
Kyusyu Co., Ltd. No.1 plant online No.2 plant online No.3 plant online*Wide-FUJITAC production equipment is scheduled to be installedat the FUJIFILM Kanagawa Factory (Ashigara Site).

Environmental Protection Efforts with
Local Communities

Contract Concluded with
the Minami-Aso Village in Kumamoto
Prefecture on Joint Stewardshipof a Watershed Protection Forest
FUJIFILM Kyushu believes that contributing to Kumamoto
Prefecture’s expansive efforts at water resource conservation plays an important role in being a company that establishes close ties with the local community. To these ends,
FUJIFILM Kyushu is constantly on the look out for new ways
to contribute to the local community through its water conservation efforts, such as actively seeking out new uses forrain water within their facilities, as well as rigorously conserving water and reusing water resources. Together withthe cooperation of the Minami-Aso village in Kumamoto
Prefecture Fujifilm concluded an agreement in February
2007 to engage in a reforestation project designed to provide wetlands protection in Minami-Aso, which is situatedin the upper basin of the Shirakawa river system and provides a crucial watershed for the local water table. The project will result in around 13,000 trees being planted, including deciduous oaks, Japanese maples, and Yamazakuraoaks. (Additional project details are included below.)
The Minami-Aso village was formed on February 13, 2005
through the consolidation of the the Aso County’s Choyomura, Hakusui-mura and Kugino-mura, yet retained theword “village” (Japanese: mura) in its name in order toemphasize the importance Signing ceremonyof the area’s natural surroundings. During thesigning
ceremony,
Minami-Aso village mayor,
Project details(1) Location: Upper basin of the Shirakawa River that flows into
Kumamoto City from Aso.
Forested area: 5.24ha(2) Trees planted: Nearly 13,000 broad leaf specimens (deciduous oaks,
Japanese maples, and Yamazakura oaks)(3) Contract period: 15 years starting February 6, 2007
(4) Contract signatories: President of FUJIFILM Kyushu, Mitsuo Yamaguchi
Village mayor of Minami-Aso, Mr. Teruaki Imamura

Cultural Promotions with Local Communities

FUJIFILM Kyushu Agrees toa First Partnership under the
Minami-Aso Ehon-No-Kuni Picture Book Project

FUJIFILM Kyushu (town of Kikuyo, Kumamoto Prefecture)

Mr. Imamura, addressed the crowd with the comment, “I am truly happy tohave the attendance of Fujifilm for this first contract signing after thefounding of Minami-Aso.” Fujifilm plans on continuing such environmental
efforts into the future.
 First Forestation Project by
FUJIFILM Kyushu Employees and President
The area designated for forestation is on a 5.24ha plot of wilderness under
the jurisdiction of Minami-Aso that offers breathtaking views of the area’ssurrounding natural beauty. On March 13, 2007, FUJIFILM Kyushu employees, including President Yamaguchi, descended upon the forestation site
(Minami-Aso village, Aso County) with garden hoes in hand as part of thefirst reforestation project under the directorship of Kumamoto Prefecture’s
Aso Forestry Association. Despite the lingering cold in the month of March,
the group succeeded in planting around 300 Yamazakura broad leaf oakson the site, and in total 13,000 were successfully planted later that year by
May 9.

The Minami-Aso Ehon-no-kuni project, started in May 2006 with local MinamiAso volunteers, is an event for promoting local culture, protecting the environment and facilitating cultural exchange under the keyword of Ehon (Japanesefor picture book). The Minami-Aso Ehon-no-kuni project stands as a new model
for community promotion that brings together a partnership between local residents, private business and government, and involves running a picture booklibrary as well as holding hand-made picture book workshops and picture-bookreading events.
As a first partner of the Minami-Aso Ehon-no-kuni project, FUJIFILM Kyushu
President Yamaguchi signed an “Ehon-no-kuni” peaceful agreement with the
project leader Mr. Takashi Miyamoto in the presence of Kumamoto Governor,
Ms. Shiotani. A project to make “Photo Ehon” (photo picture books) based on
coverage of the Minami-Aso area was also a great way for Fujifilm to emphasize
participation within the photography field—its main business—whilst moving
forward its support. In May 2007, the 2nd anniversary of the Minami-Aso Ehonno-kuni project was held to commemorate the first full year of the project,
where FUJIFILM Kyushu held an exhibition of Photo picture books in addition to
help run the entire event. Fujifilm also participated in the anniversary finale heldon May 27, where we enjoyed words of encouragement sent by video frommountain climber Mr. Ken Noguchi, who, with the support of Fujifilm, had justfinished scaling the Chinese side of Mt. Everest. After the video presentation,
Mr. Noguchi was contacted in Katmandu by an international telephone call,where he expressed his desire to leave the beautiful scenery of both Aso and theHimalayas for future generations. In these ways, FUJIFILM Kyushu is working tosupport healthy community development in Aso through efforts like the MinamiAso Ehon-no-kuni project, while actively seeking to promote exchange withlocal communities and contribute to local culture development.

URL

http://www.aso.ne.jp/~ehon/ (Minami-Aso Ehon-no-kuni)(Available in Japanese only) First forestation project
 Area of the watershed protective reforestation project (outlined in red) 2nd anniversary of the Minami-Aso Ehon-no-kuni project Photo picture book (photo-ehon) exhibition Video letter from Mr. Ken Noguchi

FUJIFILM Holdings Corporation Sustainability Report 200726

To w a r d S u s t a i n a b l e D e v e l o p m e n t

C o r p o ra te P hi l os oph y
We will use leading-edge, proprietary technologies to provide top-quality products and services
that contribute to the advancement of culture, science, technology and industry, as well as improved health and environmental protection in society. Our overarching aim is to help enhance
the quality of life of people worldwide.

Vi s i on
Anchored by an open, fair and clear corporate culture and with leading-edge, proprietary technologies, Fujifilm is determined to remain a leading company by boldly taking up the challenge
of developing new products and creating new value.

FUJIFILM GROUP CHARTER FOR CORPORATE BEHAVIOR
In addition to pursuing profits through fair competition, corporations must make a contribution to society at large. To thisend, the FUJIFILM Group, in its corporate activities in Japan and abroad, respects human rights, observes both the spirit
and the letter of all laws and regulations and international rules, and, acting in a socially responsible manner, works
independently toward the sustainable development of society and the FUJIFILM Group companies, in accordance with thefollowing five principles.

1

A Tr us t ed C o mp any

2

So c ial R es p o ns ib ilit y345

We develop and provide socially beneficial goods and services of the highest quality using advanced and original technologies
in a safe and responsible manner. Based on an open, fair and clear corporate climate, we create new value in a spirit ofappropriate competition and fair dealing, continually striving to satisfy customers and other stakeholders and earn their trust.

We communicate with customers, local communities, shareholders and other members of society, conduct appropriate and fairdisclosure of corporate information, comply with laws, regulations, and other rules, and uphold public order and morals. As
good corporate citizens, we strive to correctly understand and respect local cultures and customs and to actively engage inpublic interest activities, especially those that contribute to local community development.

R es p ec t fo r H uman Rights
We respect and protect fundamental human and labor rights set out in international declarations. We reject the use of forcedlabor or child labor in any form.

Glo b al Env iro nment a l Conservation
Recognizing that positive involvement in the resolution of environmental issues is an essential part of a corporation’s socialrole and activities, we act voluntarily and proactively to help preserve the global environment.

Vib rant Wo r kp lac es
We strive to develop the skills of all employees, to provide safe and comfortable workplaces, and to respect diversity,
individuality and differences.

Recognizing top management’s responsibility to embody the spirit of this Charter, FUJIFILM Group executives shall lead byexample and promote sound understanding of the Charter both within Group companies and among business partners.
They shall strive to continually take account of views within and outside the Group, establish efficient corporate systems,
and foster high ethical standards.
In the event of situations that contravene this Charter, top management shall clearly indicate both within and outside theGroup its approach to resolving the situation and work to identify its causes and prevent any recurrence. Top management
shall take accountability, promptly and appropriately disclose information, and take strict disciplinary action whenappropriate, including in regard to itself.

27

FUJIFILM Holdings Corporation Sustainability Report 2007

CSR is the Compass for Corporate Management~To Fulfill Our Responsibility to the Future~
Corporate Vice President of CSR
FUJIFILM Holdings Corporation

Yasutomo Maeda
As the globalization of the economy progresses, the market

philosophy and a code of conduct to be cherished and guarded. The

environment surrounding us in the Fujifilm Group is changing

headquarters functions of FUJIFILM Holdings, Fujifilm and Fuji Xerox

significantly. The natural environment is also changing beyond ourwere also concentrated in Tokyo Midtown to enhance collaboration

expectations as seen in the various effects of global warming.

between these functions and create synergies. The entire Fujifilm Group

Furthermore, there have been countless corporate scandals throughout

is working together to create new business and strengthen consolidated

the world, and society’s interest in corporate activities is rising.

management.

Corporate management must also appropriately respond to these

The most important approach in the achievement of sustainablechanges in the environment in order to fulfill its management

development is CSR. CSR serves as a compass in these tumultuous

responsibility. I believe that management responsibility entails atimes, and we have put together Fujifilm Group’s Approach to CSR

corporation serving society as a social entity, and increasing the trust of

based on the belief that not only management, but every personsociety with regard to being useful and beneficial, in addition to

making up the company should be cared for. This organizes thefulfilling this responsibility in the future. I think this is what is required

concepts in the corporate philosophy and vision, serving as ain corporate social responsibility (CSR).

framework for our CSR activities as we fully learn the Charter for

In 2006, we established a new corporate philosophy and vision for the

Corporate Behavior and the Code of Conduct. In the future, the CSR of

Fujifilm Group, revising the Charter for Corporate Behavior and thethe Fujifilm Group will involve the faithful implementation of theCode of Conduct in 2007 so that the entire Fujifilm Group including

Fujifilm Group’s Approach to CSR in order to fulfill our responsibility to

Fujifilm, Fuji Xerox and their respective group companies has a

the future.

The Fujifilm Group’s Approach to CSR
The Fujifilm Group’s Approach to CSR is to contribute to the sustainable development of society by putting into practicethe Fujifilm Group’s Corporate Philosophy, and realizing its Vision through sincere and fair business activities.
We will:

1. fulfill our economic and legal responsibilities, and respond to society’s demands by contributing as a corporate
citizen to the development of culture and technology in society and environmental preservation.

2. constantly reassess whether our CSR activities are responding adequately to the demands and expectations ofsociety and whether those activities are conducted properly through dialogue with our stakeholders including
customers, shareholders, investors, employees, local communities, and business partners.

3. enhance corporate transparency by actively disclosing information to fulfill our accountability for our businessactivities.

FUJIFILM Holdings Corporation Sustainability Report 200728

Overview of CSR Activities and Looking to the Future

Overview of Activities in the Fiscal Year 2006
The Fujifilm Group shifted to a holding company structure on October 1, 2006.

stance management and waste management. We are actively conducting sales

We will work to strengthen strategic group management and governance ofactivities from new perspectives such as design for environment, improvement

group management around the holding company, FUJIFILM Holdings, and strivein environmental efficiency and eco-solutions. The “Activities to Preserve theto obtain a greater level of trust as a group that truly serves society. In April

Culture of Photography“ that form part of the group’s social contributions are a

2007, the Fujifilm Group Charter for Corporate Behavior and a common Code oftype of cultural contribution only possible for the Fujifilm Group. The volunteer

Conduct were established to cover Fujifilm, Fuji Xerox and their respective

activities of employees are also widespread, and there has been a steadygroups, as we initiated moves to establish a common foundation for complianceincrease and permeation of awareness of social contributions.

throughout the entire Fujifilm Group. The main operational issue faced by theWe have already reached our fourth year of stakeholder dialogue and we aim

Fujifilm Group is the steady advancement of Medium-term Management Plan

to make the dialogue meaningful, instead of simply transient, by deepening dis-VISION75 (2006) and the main environmental issues faced are, the reduction ofcussion on themes that are continually raised.

environmental burden by addressing the global warming issue, chemical subOverview of CSR Activities in Fiscal 2006 and Q1 of Fiscal 2007

CSR Management

Key Field

 Transition to holding company structure Established the corporate philosophy and vision of the Fujifilm Group Revised the Fujifilm Group Charter for Corporate Behavior and the Code of Conduct
 Implemented and acquired integrated management system (IMS)

Improved communication withstakeholders

 Held stakeholder dialogue and exchanged opinions with readers of the2006 Sustainability report Quantified CSR information (improved sustainability accounting)Social contribution through products
Improved customer response levels
Improved and expanded provision of
product information

 Development and sale of new products and services
 Early compliance with the revised consumer products safety law
 Improved customer response system and customer complaint
management system (supplier’s declaration of conformity to ISO10002)
 Participation in the Pink Ribbon Movement
 Receipt of Energy Conservation Grand Prize for 8th year running

Communication
with Shareholders
and Investors

Improved communication

 Web streaming of Japanese and English audio of earnings briefings
 Improved communication targeting domestic and overseas investors

Communication
with Our
Suppliers

Establishment and dissemination ofa groupwide procurement policy
Implementation of CSR procurement

 Established procurement standards for pulp
 Implemented self-audit of suppliers concerning CSR procurement (addition of CSR item)

Communication
with Our
Employees

Encouraging greater effort andvitality among employees
Appropriate and effective exchangeof personnel within the Group Exchanges between Fujifilm and Fuji Xerox held by labor unions
 Promoted “Team Minus 6%” activities
 Launched a team to promote the F-POWER Project for encouraging the achievementsof women Promoted Fujifilm Way activities

Social contribution throughour main business
Fostering the volunteer mind among
employees
Promoting social contributions at
each site Opened FUJIFILM SQUARE and the Fuji Xerox Art Space Provided assistance through the Fujifilm Green Fund and the Setsutaro Kobayashi
Memorial Fund
 FUJIFILM Kyushu offered support in the Minami-Aso Ehon-no-kuni picturebook project and established a reforestation project Volunteer work in Chinese reforestation
 Held a Social Contributions Forum

Global environmental conservation

 Reduced CO2 emissions by actively switching from bunker oil to natural gas
 Improved environmental efficiency by making specific improvements(waste reduction, reduction of water usage, etc.) in domestic and overseas sites

Compliance with environmental laws
and regulations

 Improved management of chemical substances (REACH Regulation, RoHS Directive,
and GHS Compliance) Expanded survey and evaluation system for waste management subcontractors

Disclosure of environmental
information and environmental
communication

 Provided environmental and safety information on products
 Held an environmental forum and an international conference of environmental officers
 Improved employee education (held in overseas affiliates and trained experts)

Contributing
to theCommunity

Environmental Report

Environment

Self-Evaluation Rankings

29

Results in Fiscal 2006 and Q1 of Fiscal 2007

Strengthening of consolidated
management and corporate structure

CSR
Management

Communication
with Customers

Social Report

SelfEvaluation

Theme Entire Fujifilm Group  Fujifilm and its affiliates  Fuji Xerox and its affiliates

FUJIFILM Holdings Corporation Sustainability Report 2007

Further effort needed.

Close to achieving results.

Results achieved.

Looking to the Future
In the future, we will sincerely reflect on past activities and examine what is important for society and for us in order to carry out our targeted CSR activities. The Fujifilm
Group has reviewed past CSR activities to reorganize CSR issues by importance and establish the issues that should be addressed in the medium-term.
• Requests and demands from society (including the results of stakeholder dialogue)• The Fujifilm Group’s approach to CSR• Case analysis of the Fujifilm Group’s CSR activities• Results of analysis of the CSR activities of group companies using a CSR check sheet (3rd-party evaluation)• Results of suggestions for improvements from third parties regarding “FUJIFILM Group Sustainability Report 2006”

Important Issues to Be Addressed

Related Pages

Key Field

P.6, P.37
P.27-28, P.38
P.38
P.43

P.11-15
P.53
P.51
P.13
P.21

(1) Dissemination of the Fujifilm Group’s Approach to CSR
throughout the group inside and outside Japan(2) Strengthening of PDCA management to ensure complianceand thorough risk management

CSR Management

P.31-34
P.82-84

Stronger GovernanceImportant Issues(3) Strengthening of checks on progress of CSR activities
in operating companies(4) Improved stakeholder dialogue and applicationof 3rd-party evaluation to group companies(Especially overseas and domestic sales subsidiaries)

P.54
P.54

Response to New Trends(1) Strengthened efforts as a global corporation regarding diversity
and work safety

P.56(2) Creation and implementation of a framework for CSR procurement

P.60
P.74
P.59
P.58, P.61

(3) Conservation of biodiversity and stipulationof a basic policy on social contributions

P.15
P.63

Social Report

P.57

Improved Information
Disclosure(2) Effective internal use and disclosure of qualitativeand quantitative CSR information in business results

P.26
P.64
P.23

(3) Promotion of internal systems for rapidly collecting information
on product liability, accidents and exporting issues.

P.57, P.71
P.78
P.52-53
P.24, P.85
P.85

Environmental Report

P.73
P.77-78(1) Improvement of the Sustainability Report and active PR on CSR activities

Compliance withEnvironmental Laws
and Regulations(1) Compliance with the REACH Regulation(2) Enhancement of an integrated system for chemical substance management

Stronger Measures toPrevent Global Warming(1) Revision and strengthening of global warming targets

FUJIFILM Holdings Corporation Sustainability Report 200730

Identifying Important Themes in CSR

Utilization of Dialogue to Improve CSR Activities

The Fujifilm Group has been conducting stakeholder dialogue every year since 2004. As shown in the diagram below, by conducting continued
dialogue, it is possible to focus on certain themes and use the dialogue not only for communication with stakeholders, but as a place to shareand explore issues faced in CSR activities, and in turn find the solutions to these. Important stakeholders from both inside and outside the company participate in the dialogue. Details of the Stakeholder Dialogue in 2007 held this May are shown in the article on pages 33-34.

2005
Identifying andsharing issues

2006
Exploring issues

2007
Finding solutions

Participants

Fujifilm (12 people)
External stakeholders (4 people)

Fujifilm (15 people)
External stakeholders (9 people)

Fujifilm (12 people)
Fuji Xerox (2 people)
Affiliates (1 people)
External stakeholders (8 people)

Fujifilm (26 people)
Fuji Xerox (15 people)
Affiliates (2 people)
External stakeholders (3 people)

Organization of concepts
Identification of issues

Identification of issues

Sharing of issues
Exploration of issues Sharing of issues
Exploration of issues Creation of synergies throughdialogue between staff (1) Clarification of issues in CSR(2) Establishment of a clear vision and plan
(3) Dissemination to all employees (including group)(4) Executive training(5) Future relations with stakeholders(6) Implementation of CSR including the supply chain(1) Biodiversity(2) Human diversity(3) CSR procurement(4) Social contributions(5) Environmental conservation activities(1) Operating activities (CO2)(2) Human diversity(3) CSR procurement(1) Products (CO2)(2) Human diversity(3) Biodiversity

Theme

2004
Organizing concepts

PurposeEvolution of Stakeholder Dialogue

 Items with this mark are areas the Fujifilm Group is particularly focusing upon.

The Fujifilm Group is using results of much dialogue to improve CSR activities through the steps shown in the diagram below. When doing so,
the importance of CSR issues is considered from the perspectives of both the company and stakeholders.
Steps for implementing CSR activities as they evolve through stakeholder dialogue

Company perspective
What perspective isadopted to understand the needs?
•Risk hedging•Social contributions•Creation of opportunities

Step 1

What issues are identified?
•Business•CSR•Difficulty of solution

What perspective isadopted to establish KPIs?
•Long-term / short-term•Ongoing•Utilization of measurement,
analysis and results in management

Step 3
Step 2

Step 4
Improvements to
CSR activities

Establishing KPIs**KPI: Key Performance Indicator

Identifying
important issues

Understanding
stakeholders’ needs

What perspective isadopted to make improvements?
•Increasing corporate value•Social contribution through our
main business•Sustainability of society

Is the company maintaining
accountability by sustaining
ongoing dialogue with stakeholders?

Are reports on performance
being made to stakeholders?
Are stakeholders’ views
incorporated?

Are the interests ofstakeholders understood?

Stakeholder perspective
Process for evaluating importance31

FUJIFILM Holdings Corporation Sustainability Report 2007

Process for implementing
important measures

Responses to Important Themes Raised through Stakeholder Dialogue
The CSR themes raised in stakeholder dialogue to date have been important for both the Fujifilm Group and its stakeholders. Some of the important CSR issues
identified to date are environmental conservation (particularly greenhouse gases), human diversity, biodiversity, CSR procurement and social contributions.
Awareness of the importance of these themes has grown as they are discussed in ongoing dialogue every year. For example, the Fujifilm Group reaffirmed theimportance of human diversity through dialogue, and this resulted in the launch of the F-POWER Project Promotion Team (P.59) in an effort to promote theemployment of “individuality” by utilizing diverse human resources.
In the future, opinions obtained through dialogue will be incorporated into CSR activities in order to resolve CSR issues.

High

Importance for stakeholders

CO2 reductions inbusiness operations
Socialcontributions

CO2 reductions in
products

CSR procurement

The following issues falling under“Human Diversity” have grown inimportance through stakeholder dialogue. (P.58-61)

Human diversity
Biodiversity

Fiscal 2005

Fiscal 2006

• Promotion of the achievements of women• Work-life balance• Ratio of women in managerial positions

Low
Importance for the Fujifilm Group
Low

High

Exchange of Opinions with Readers of the Sustainability Report
Main themes discussed
 Content and target reader of the FUJIFILM Group Sustainability Report 2006
 Utilization, dissemination and cultivation within the company and utilization in sales
 Translated versions (English and Chinese) and site reports
 Others (and issues faced by sites and companies)
Some frequently mentioned opinions are shown below. (  Response made  Under consideration) The 2004, 2005 and 2006 editions seem to be progressing to be more appealing and easy to understand. I look forward to moreprogress in 2007.
 I would like to see a continuation of the active coverage of articles on social contributions made in the main business, and on
products.
 Covering cases characterizing the Fujifilm Group in the Feature section is a good idea.
 The target reader is unclear, so this should be stated clearly. If it is for an expert reader, the report could be made better by being
more thorough. The current exhaustive format is appropriate for an expert reader.
 I understand that you wish to use the report in-house and for sales, but the content is difficult to understand for general readers.
Perhaps you should consider a summarized version for in-house use, general customers and utilization in sales.
 Different techniques need to be used if you wish to raise awareness in the company using the report. (Add titles showing that
employees should be sure to read certain sections, sales personnel should read certain sections and ascertain how topics can beused in dialogue with local communities.) For internal use, a group intranet site or newsletter would probably be more effective than the report.
 It is too thick to be used for sales activities, but it is useful for management class personnel such as the top-management of business partners. It is a publication showing an overview of all of the activities of the Fujifilm Group, so it can also be used as a corporate profile on the Fujifilm Group.
 It would be better to link it to a website and consider actively switching to putting the information on a website.
 It would be better to provide a proper explanation of the environmental efficiency, and particularly why the total amount of GHG
emissions has increased.
 I was given the impression that there were few articles on group companies and overseas sites.
 I would like a better explanation of the relationship between the corporate philosophy and CSR activities.
 Personnel in some divisions and factories frequently contact business partners in other countries such as China, so continuation of
the translated versions would be appreciated.

Overview of the Meetings
Held by:
CSR Group, Corporate Support Division
FUJIFILM Holdings

Location of the Meetings:
Fujifilm Medical Systems Business Division
Fujifilm Graphic Systems Business Division
Fujifilm Photo Imaging Products Division
Fujifilm Research & Development Management
Headquarters Production Engineering &Development Center
Fujifilm Kanagawa Factory (Odawara)
Fujifilm Yoshida-Minami Factory
Fujifilm Fujinomiya Factory
Fujifilm Asaka Region
Fujifilm Advanced Research Laboratories
Fuji Xerox CSR Department
FUJINON Corporation
FUJIFILM IMAGING Co., Ltd.
FUJIFILM MEDICAL CO., LTD.
FUJIFILM Graphic Systems Co., Ltd.
FUJIFILM LOGISTICS CO., LTD.

Dates held: Jan.-Feb. 2007
Participants: 144

FUJIFILM Holdings Corporation Sustainability Report 2007

32

Stakeholder Dialogue in 2007

Since 2004, the Fujifilm Group has accepted a diverse range of opinions and suggestions from outside the group to deepen awareness of the various issues related to our CSR. Dialogue in 2007 was focused on three themes deemed to be important chosen from the issues that have arisen in the past. In addition to experts
from outside the group, we adopted a format that would also enable active dialogue between the employees of Fujifilm and Fuji Xerox.
The results of the dialogue enabled the two companies to learn about each other’s CSR efforts and gain an awareness of the common issues being faced by thetwo companies. In the future, we will aim to link these to specific efforts for the resolution of issues, and attempt to create synergies within the group.
In this report, we cover the direction that should be taken based on this year’s dialogue, as well as progress being made in addressing the CSR issues that wereidentified in dialogue in 2006. We will continue to disclose the progress being made in these efforts through the report and other methods, and we would likestakeholders to understand the efforts being made within the group as we work to ensure they lead to the evolution and deepening of CSR activities.

Themes discussed
Session 2

Session 1

Reducing Environmental Burden– CO2 Reductions in Products

Session 3

Working in the Future– Work-life Balance

Biodiversity

Direction to be Taken after the Completion of Dialogue in 2007
Overview of the Event

Venue :

Headquarters in Tokyo Midtown

OverallMr. Taniguchi• Making good case studies in Fujifilm and Fuji Xerox visible

Date held : May 11, 2007 (Fri.)• Creation of workgroups on each theme by Fujifilm and Fuji Xerox

Reduction ofenvironmental burden

Ms. Kawaguchi• Making efforts and their effects visible• Ongoing dialogue

Outside participants
Mariko Kawaguchi (Also attended in 2006)
Senior Analyst in the Management Strategy Research
Department of Daiwa Institute of Research, Ltd.
Mr. Fujii

Masatsugu Taniguchi
Journalist covering resources and the environment
Toshihiko Fujii (Also attended in 2005 and 2006)
Director of the Multilateral Trade System Departmentin the Ministry of Economy, Trade and Industry
Facilitator

Biodiversity

Mr. Kawakita

Hideto Kawakita
CEO of IIHOE (International Institute for Human,
Organization and the Earth)Working in the futureParticipants : 46 people from FUJIFILM Holdings,
Fujifilm and Fuji Xerox

33

FUJIFILM Holdings Corporation Sustainability Report 2007

• Promotion of efforts addressed environmental aspects in close contact withcustomers (such as reduction of CO2 emissions when using products)• Marketing strategy efforts through collaboration with sales personnel• Creation of working groups by Fujifilm and Fuji Xerox• Making case studies visible• Establishment and organization of a basic approach that assumes abalance between work and life
• Expansion of awareness of work-life balance• Reflection in the medium-term plan of the Fujifilm Group• Implementation of CSR procurement

Reflecting on the Stakeholder Dialogue in 2007 Mr. Hideto Kawakita, CEO of IIHOE (International Institute for Human, Organization and the Earth)
Dialogue in 2007 was the first to adopt a format in which the closest stakeholders —Fujifilm and Fuji Xerox, which are the two principal companies in
the group—discussed their efforts and the issues they face based on common themes, with questions and comments from outside the company being
added to these. The group is made up of two principal companies with differing strengths, and the CSR efforts present the perfect entry point for maximizing synergies between them. As this event was kicked off to provide an opportunity to encourage synergies between the two companies, I sincerely
hope actual results will become visible by the next time we meet.
• Reducing Environmental Burden – CO2 Reductions in Products
In the introductions of the two companies’ efforts, I found it particularly intriguing that Fujifilm has been able to increase the processing speed of its
medical devices while also lowering the environmental burden they create. Fuji Xerox has also started initiatives to provide eco-solutions to customers.
In this way, we were able to confirm that clearly stipulating “How much contribution is made to customers and society through reductions in the environmental burden when using products” in future reports and on the website is important.
• Working in the Future – Work-life Balance
While the system is improving and the atmosphere in the company is changing gradually, as Mr. Fujii pointed out, it is important to not only establish
companywide systems, but also create collections of case studies for sharing the benefits of a balance between work and life, and little techniques
employed to achieve the balance while encouraging each department to proceed in ways suited to their particular situations (for example, setting an
example by declaring that meetings must end before 4:00 p.m.) in order to promote initiatives that go beyond the perspective of a company headquartered in Japan.
• Biodiversity
This time, we only had the opportunity for each person to write out their contact with biodiversity, but we reaffirmed the importance of stating companywide principles and encouraging active initiatives by each department of the Fujifilm Group in the future.

Reflecting on the Stakeholder Dialogue

Yoshiyuki Uchiyama, former Corporate Vice President in charge of CSR in FUJIFILM Holdings

Dialogue in 2007 made me newly aware that deepening the mutual understanding of CSR issues in Fujifilm and Fuji Xerox andworking together will lead to enhanced corporate value for the Fujifilm Group as a whole.
I would like to actively provide opportunities for the two companies to increase CSR synergies. We will also consider opening
future dialogue to more participants from domestic and overseas group companies in segments such as R&D, sales and marketing, and manufacturing.

Progress Made Addressing CSR Issues Identified in Last Year’s Dialogue
Issues
Theme

Issues revealed

Initiatives for restraining the burden on the environment accompanying business growth
CSR procurement initiatives
Human diversity initiatives
1. A clear commitment to human diversity and CSR procurement
2. Implementation of active alliances for CSR procurement and environmental measures
3. Implementation of bottom-up measures making the balance between work and life visible
4. Clarification of key targets by organizational level (corporate-company-division)

Achieved Not achieved

Responses
Overall Clarification of key targets by organizational level A clear commitment to human diversity and CSR procurement

Internal Implementation of compliance training for managerial staff within the group (P.41)
 Launched a team to promote the F-POWER Project for encouraging the achievements ofwomen (P.59)
 Promotion of employment of persons with disabilities

External Implementation of briefings for business partners and inspections of the level ofenvironmental friendliness of the business environment (including CSR initiatives) (P.56)
 Establishment and operation of procurement standards for pulp (P.56)

FUJIFILM Holdings Corporation Sustainability Report 200734

Implementing CSR Activities

CSR Management
The Fujifilm Group has positioned the objectives of CSR activities as
being the improvement of corporate brand and corporate value, andsees these activities as continuing forever into the future. With thetransition to a holding company structure, we are further strengthening consolidated corporate governance, compliance and risk management, together with environmental and quality management systems serving as the driving force behind these activities.

Sustainable Development

Evolutionand deepeningof CSR activities
Phase 3To the planning stage(Reflecting CSR fromthe conceptual stage onward)

Incorporate CSR perspectives (economic,
environmental, societal) from the planning andconception stages

Phase 2Autonomous initiatives(Reflecting CSR in everyday activities)

Autonomous implementation of the PDCA (Plan,
Do, Check, and Action) principle in everyday workthrough small group and other activities

Phase 1Dissemination(Spread awareness throughout the Group)

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FUJIFILM Holdings Corporation Sustainability Report 2007

Spread awareness through training and other activities
and assess current conditions, while working toheighten everyone’s sensitivity to identifying issuesM e s s a g e

C S R

M a n a g e m e n t

Evolution and deepening of CSR activities for becoming
a company that thinks on its own
Since Fujifilm established the CSR Division in April 2004 as an organizational unit dedicated to implementing CSR activities, we have endeavored to improve CSR awarenessand behavior through the phases shown in the diagram to the left. We believe that wehave achieved Phase 3: The planning stage (reflecting CSR from the conceptual stage
onward) in fiscal 2006. We will further proceed to promote the evolution and deepening of CSR activities in the future. As the first step, we shared the Fujifilm Group Codeof Conduct throughout the group companies. The Code of Conduct incorporates thespirit behind the new Corporate Philosophy and Vision, and we will work to disseminate it to every employee in the Fujifilm Group centered on FUJIFILM Holdings.
The Fujifilm Group operates businesses in 14 fields. Through these businesses, weneed to improve the quality of all aspects of human activity. We will contribute to theenhancement of the quality of life of people by utilizing advanced and proprietary
technology to respond to customer needs that change with the times and to universal
customer needs. Meanwhile, the issues we face have increased as the fields of ourbusiness expand. Quality of life does not only cover people, but also includes elements
such as the adoption of a procurement policy that does not threaten the ecosystem.
The expansion of the pharmaceutical and medical business has led to an increased
need to conduct experiments and R&D with bioethical ramifications. We will pay careful attention to such issues and proceed with caution.
The CSR Group in FUJIFILM Holdings plays the important roles of promoting the CSR
activities of the Fujifilm Group and promoting communication with stakeholders.
Another important role is the collection of information related to legal matters. Laws
that must be observed are reflections of the perceptions and thoughts prevalent at thetime, and enactment as law brings about global change underpinned by changes insocial trends. I believe that it is important to be attuned to these changes and absorb
them before they are enacted as law, and to not only obey the law, but also seize
upon social trends and consider what needs to be done as a company. The FUJIFILM
Holdings CSR Group also serves as a powerful supporter and leader that can be relied
upon in the implementation of CSR activities. For example, FUJIFILM Kyushu Co., Ltd.
is already conducting affiliate-led CSR activities with support from the CSR Group,
establishing a model case for site-led CSR with the people on-site thinking
autonomously and implementing CSR activities.
A company is a collective of employees, with the combination of the strength ofeach employee making up the strength of the company. I believe that establishingsolid standards on “what a company should do” and “how decisions should bemade” and acting in accordance with these in every situation faced by each person
will bring us closer to becoming a better company and a stronger company. We willraise the overall level of CSR throughout the Fujifilm Group by seeking to advance anddeepen CSR activities by conducting them continuously and working to train core personnel.

Kazuyoshi Yamate
General Manager of CSR Group,
Corporate Support Division
FUJIFILM Holdings Corporation

FUJIFILM Holdings Corporation Sustainability Report 2007

36

CSR Management
Corporate
Governance

The Fujifilm Group recognizes theenhancement of corporate value as its
most important mission, positions theenhancement and improvement of corporate governance as the most important issue for achieving this, and aims tobecome a company trusted by all stakeholders through the implementation ofa variety of measures.

Basic Approach to Corporate Governance
As of October 1, 2006, Fuji Photo Film became FUJIFILM Holdings, and Fujifilm—the wholly-owned subsidiarythat was established through a corporate divestiture— took over all operations after the transition to a holding company structure. In the new organization, we are working to improve the transparency and well-beingof group management by strengthening consolidated governance including Fuji Xerox.
Periodic meetings of the Board of Directors are held to decide upon the basic direction and strategy of groupmanagement, and important matters concerning the execution of business operations, as well as oversee its
execution. There are currently 8 directors and one of them is an outside director. The executive officer management system has been adopted to speed up the execution of business operations, and executive officers are
responsible for the execution of business operations in accordance with the basic policies determined by the
Board of Directors. The terms of directors and executive officers are 1 year in order to clarify their missions andresponsibilities, and to quickly respond to changes in the management environment.
The Management Council has been established as an organ in which relevant executive officers deliberatematters that should be brought before the Board of Directors in addition to other matters. Meetings are held
flexibly to efficiently conduct business affairs and make decisions.
There are currently four auditors on the Board of Corporate Auditors and two of these are outside auditors.
Each corporate auditor attends the meetings of the Board of Directors, and full-time auditors attend meetingsof the Management Council on a regular basis, in addition to periodically exchanging opinions with the representative directors and conducting audits extending to the overall execution of business affairs. An Auditor’s
Office currently made up of nine staff members has also been established as an Internal Auditing Unit independent from the executive unit of the company in order to audit business processes in the various divisions
within the company, and to evaluate and verify whether these are appropriate. The Auditor’s Office works withcorporate auditors to conduct periodic audits of major companies within the group, to establish internal controls and to check the status of their operation.
In the future, we will increase the number and capability of internal auditing staff to improve internal auditing functions.

 The Fujifilm Group’s Corporate Governance Structure

FUJIFILM Holdings Corporation
Shareholders’ Meeting

Board ofCorporate Auditors

Board of Directors

Independent Auditor

Execution of Business Affairs

Compliance & Risk Management

President: Representative Director(Chief Executive Officer)

CSR Committee

Consultation
OfficesManagement Council

Executive Officers

Internal Auditing Unit

CSR Division(secretariat)

Fujifilm Group Charterfor Corporate Behavior
Fujifilm Group Code of Conduct
Various Guidelines

Public Relations

Corporate
Planning

FUJIFILM Corporation

37

FUJIFILM Holdings Corporation Sustainability Report 2007

Personnel

GeneralAdministration

Legal/CSR

Fuji Xerox Co., Ltd.

Corporate R&D

CSR Management

Sharing Details of the “Code of Conduct” throughout the Group

Compliance andRisk Management

The most fundamental CSR activities arecompliance and risk management. It is
important to understand that complianceis interpreted as “proper behavior of individuals and companies based on ethics andcommon sense.” In the Fujifilm Group, we
aim to build a corporate culture in which
each employee actively engages in compliance and risk management.

With the establishment of FUJIFILM Holdings in October 2006, the Fujifilm Group Charter for Corporate
Behavior and the Code of Conduct incorporating the Fujifilm Group Corporate Philosophy and Vision were
established in April 2007 to strengthen consolidated management in the Fujifilm Group and to further promotecompliance.
Fujifilm Group Charter for Corporate Behavior summarizes the “behavior and attitude that should beobserved by the company and the entire group,” while the Code of Conduct stipulates the “behavior and attitude that should be observed by each employee.”
Originally, only the Fujifilm Group Charter for Corporate Behavior extended to the entire group, and eachcompany in the Group created their own Code of Conduct based on the Code used by Fujifilm, resulting in different content from company to company. However, in order to strengthen consolidated management of theentire Fujifilm Group including Fuji Xerox and create further synergies in the group under the new Corporate
Philosophy and Vision, we revised the Code of Relationship between the Corporate Philosophy
Conduct based on the thinking that this referand Vision and the Fujifilm Group Charterfor Corporate Behavior and Code of Conduct
ence for our everyday conduct should be uniform throughout the entire group. The
Fujifilm Group Corporate Philosophy and Vision
Compliance & Risk Management Division in the
CSR Division played a central role in the reviCorporate Philosophy
sion, creating a new Fujifilm Group Charter for
Corporate Behavior incorporating the thinking
Visionbehind the group’s Corporate Philosophy and
Vision established in April 2006, and conductFujifilm Group Charter for Corporate Behavior
ing repeated discussions for establishing acommon Code of Conduct throughout groupcompanies such as Fuji Xerox.
Fujifilm Group Code of Conduct

The Fujifilm Group’s Compliance Statement

A Portable Handbook-sized Booklet
In all aspects of our corporate activities, weemphasize compliance and endeavor to create new value. If compliance requirements
conflict with business profits or the demandsof third parties, we give priority to compliance. An open, fair and clear corporate culture is the basis for all our activities.

The four main points of the revision to the new Code of Conduct are indicated below.
The size of the Code of Conduct booklet has been changed from the original B5 size to a handbook size tomake it more portable. Employees can keep it on hand at all times for use as a reference in their everyday
activities. A guidebook providing simple explanations of relevant laws and notable cases was also preparedaccording to the items in the Code of Conduct.
In future, we will work to disseminate the Fujifilm Group Charter for Corporate Behavior and the Code of
Conduct throughout the affiliates of Fujifilm and the affiliates of Fuji Xerox.

The Changes Made in the Fujifilm Group’s New Code of Conduct are Shown Below.

1. Same content inside and outside Japan.
FUJIFILM Group

Charter for
Corporate
Behavior andCode of Conduct

The same content is applied to all group companies inside and outside Japan. We incorporated items considering global perspectives such as the prohibition of forced labor and child labor. Employees all over the world need to act in accordance withthis Code of Conduct.

2. “We” is used as the subject in the body of the document.
The wording was made more subjective to make it easily understood by all employees and enable them to feel this to be a morefamiliar basis for their conduct.

3. We established the group’s “Compliance Statement” for the first time.
A Handbook-sized Booklet
Containing the Fujifilm
Group Charter for Corporate
Behavior and the Code of
Conduct

We clarified the company’s stance that “compliance takes precedence (over business interests) when in doubt about a decision.” At present, very few companies clearly state such a stance, and it is also revolutionary for a group.

4. All employees must sign a written proclamation.
In the past, written pledges were only collected from managerial personnel, but now written proclamations are signed by all
employees. Based on these written proclamations, individuals must take responsibility for their actions in accordance with theCode of Conduct.
FUJIFILM Holdings Corporation Sustainability Report 200738 (1) FUJIFILM Holdings CSR Committee

Compliance and Risk Management
Promotional Organizationand Milestones

FUJIFILM Holdings Corporation CSR Committee
The Committee performs the following tasks with regard to CSR matters in the
Fujifilm Group based on important matters reported by CSR and meetings in
Fujifilm and Fuji Xerox.

 Promotional Organization
On October 1, 2006, the Fujifilm Group underwent
a transition to a holding company structure withthe launch of FUJIFILM Holdings Corporation overseeing the operating companies FUJIFILM
Corporation and Fuji Xerox Co., Ltd. Figure (1) on
the right shows the organization to implement
CSR under the new organization. The FUJIFILM
Holdings CSR Committee chaired by the Presidentof FUJIFILM Holdings deliberates and decides thebasic policies, strategies, preferred form andimportant measures related to CSR matters common throughout the group. The operating companies implement specific measures based on thesedecisions. Matters deliberated in CSR meetings inoperating companies are periodically reported to
the CSR Committee in FUJIFILM Holdings.
Figure (2) on the right shows the roles of the
Total Risk Management Committee and theCompliance Committee in Fujifilm and the respective compositions of their members. Please referto the Fuji Xerox Sustainability Report for details
on the framework adopted by Fuji Xerox.

(1) Deliberation and determination of basic policy(2) Deliberation and determination of key issues and measures

Chairman: FUJIFILM Holdings CEO•Vice chairman: Executive officer responsible for CSR in FUJIFILM Holdings•Committee members: Relevant directors(Directors and division heads in FUJIFILM Holdings andthe operating companies can be designatedby the chairman as required)•Secretariat: General Manager responsible for CSR in FUJIFILM Holdings•Frequency of meetings: [Regular] Held at the start of the first and third quarters[Special] Held as required by the chairman

FUJIFILM Corporation•Compliance Committee•Total Risk Management Committee•PL Committee•FRC Committee

Fuji Xerox Co., Ltd.
•Risk & Ethics Council(Ethics/compliance, information security, risk
management)•CSR Council (Environment, social
contribution, CS, ES, etc.)

 (2) Roles and compositions of the Total Risk Management Committee and Compliance Committee (Fujifilm and affiliates)
http://www.fujixerox.co.jp/company/sr/
corporation/organization/index.html(Available in Japanese only)Milestones
Fujifilm’s milestones in compliance and risk management are introduced on P.40. The Corporate
Ethics Committee (forerunner to the current
Compliance Committee) chaired by the President
was formed in 1999, and the Fujifilm Group
Charter for Corporate Behavior and the Employee
Code of Conduct were established at the sametime.
In 2002, the Compliance Office was establishedin the Legal Division as an organization dedicatedto further promotion of compliance activities. In
2004, the internal controls were reorganized with
the Compliance and Risk Management Divisionacting as the central organization dedicated to theoverall and central management and operation,
where the General Manager of the Complianceand Risk Management Division serves as the secretariat for the Total Risk Management Committee
and the Compliance Committee.
The FUJIFILM Holdings CSR Committee chairedby the President of FUJIFILM Holdings was established in 2006.

Total Risk Management Committee
Roles
Take steps to preventthe actualization and expansionof risksCSR Division
Compliance &Risk Management
Chairman: President

Chairman: President•Vice chairman:
Executive Officer responsible
for CSR Management•Regular committee members:
Executive officer responsible
for consolidated corporate management
Executive officer responsible
for general administration
Executive officer responsible for legal affairs
Executive officer responsible for PR•Vice chairman:
Executive Officer responsible
for CSR Management•Regular committee members:
Executive Officer responsible
for consolidated corporate management
Executive officer responsible for personnel
Executive officer responsible
for general administration
Executive officer responsible for legal affairs

Secretariat

General Manager of Compliance& Risk Management

Rapid decisions and responses
by 7 sub-committees(1) Measures for dealing with major product-related complaints (including product liability)(2) Measures for dealing with environmental risk(3) Measures for overseas safety risk(4) Measures for export-related risk(5) Measures for risk related to leakage of personal information(6) Measures for responding to corporate attacks(7) Measures for risk of disasters

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FUJIFILM Holdings Corporation Sustainability Report 2007

Compliance Committee
Roles(1) Dissemination of the Fujifilm Group
Charter for Corporate Behavior
and Code of Conduct(2) Follow-up to the disseminationof the Code of Conduct(3) Response to violations
to the Code of Conduct•General Manager
of Compliance &Risk Management

Secretariat

General Manager of Compliance& Risk Management Fujifilm’s milestones in compliance and risk management (Fujifilm and affiliates)

Organization

1999 (Proclamation) —2002 (Sharing) —October 2006(Further Sharing) —

1999

2002

2006

Establishment of the FUJIFILM Holdings
CSR Committee

2006

Revision of Corporate Philosophy
and establishment of Vision
Revision of the Fujifilm Group Charterfor Corporate Behavior and establishmentof the Fujifilm Group Code of Conduct

Establishment ofCorporate Ethics Committee

Establishment andrevision of
1999
Philosophy, Vision,
the Fujifilm Group
Charter for
1999
Corporate Behavior
and Code of Conduct

Establishmentof the Fujifilm Group Charterfor Corporate Behavior
Establishment of
the Employee Code of Conduct

Complianceinformation
meetings

Seminaron the Employee Codeof Conduct

1999

2004

2003
2004

2003-

Renamed to Compliance Committee
Establishment of Compliance Office in the Legal Division
Reorganized into the Complianceand Risk Management Division
Revision of the Employee Code of Conduct
Revision of the Fujifilm Group Charterfor Corporate Behavior

2007

Implementation of Compliance Seminar once per year
(Compliance & Risk Management Division➝Managerial personnel➝Workplace)

2006-

Expansion of coverage to domestic affiliates

2004

Distribution of Compendium of Compliance Case Studies
for managerial personnel

Workshops,
training, etc.

2007

Distribution of Compendiumof Information Security Case Studies

2007-

Onward: Proclamation signedby all employees

2007-

Establishment and management of
key risk issues expanded to domestic affiliates

Implementation of case method training for managerial personnel
2005

Revision of Compendium of Compliance Case Studies
Implementation of case study in the workplace
Distribution of CDs providing education on the protectionof personal information

2006

Implementation of compliance seminars for managerial personnel
Implementation of case method training
for managerial personnel in domestic affiliates

Consulting
facility

1999

Establishmentof a dedicated contact point
for the Corporate Ethics
Committee

2003
2004
2005

Established Compliance Consulting facility
Expansion of coverage to domestic affiliates
Establishment of External Consulting facility

Monitoring

2001-

Annual survey conducted toconfirm compliancewith the Employee Code of
Conduct by each department inFujifilm and domestic affiliates.

2003-

Implementation of compliance awareness survey
once per year (Type A: All employees)
Implementation of compliance awareness survey(Type B: 2,000 employees)
Expansion of coverage to domestic affiliates(Type A: All employees)

1999

Pledges/
proclamation

2000-

Risk management 2000

2005
2006-

Pledges submitted by all
managerial personnel
Pledges submitted by all
new managerial personnel
Start of risk reporting system

2003

Establishment and management of key risk issues

Yes Compliance Awareness Survey
In order to check whether initiatives to promotecompliance lead to an increase in the awareness of employees, Compliance Awareness
Surveys covering employees are conducted
every year. The fourth survey was conducted
for Fujifilm and its domestic affiliates in fiscal
2006.
The graphs show changes in survey results in
Fujifilm, and they show that the complianceawareness of employees is steadily rising as aresult of practice in the workplace became
more productive.
Meanwhile, there is a stagnating trend of
positive responses to the questions “Would you
report to the company if you discovered improprieties on the part of your colleagues, superiors or subordinates,” and “Would you contact
the Compliance Consulting Facility if you face
problems with laws, rules or ethics in everyday
operations?,” and we will endeavor to further
raise awareness to prevent hesitation in reporting when a problem arises.

Neither yes/noNo

No response Do your superiors place emphasis on compliance?
0

100
51.5

First survey

40.4

Second survey

7.2

73.9

22.9
79.4

Third survey
Fourth survey

18.3
83.4

14.4

46.8

14.4

 Has the awareness that compliance is important spread throughout the workplace?
0

100

38.0

First survey

62.9

Second survey

32.2
72.7

Third survey

24.5
78.2

Fourth survey

19.0 Would you report to the company if you discovered improprieties on the part of your colleagues, superiors or subordinates?
0100

Third survey

63.1

34.1

Fourth survey

63.5

33.5

 Would you contact the Compliance Consulting facility if you face problems with laws, rules or ethics in everyday operations?
0100

Third survey

64.1

32.3

Fourth survey

63.3

32.5

Survey sample 9,913 Fujifilm employees
12,347 employees of domestic affiliates
Respondents
8,101 Fujifilm employees (82% response rate) 11,004 employees of domestic affiliates (89% response rate)

FUJIFILM Holdings Corporation Sustainability Report 200740

Spreading Compliance Education among Fujifilm Affiliates
At Fujifilm, the Compliance and Risk Management
Division (CP&RM) plays a central role in conducting
compliance education programs for Fujifilm and its
affiliates. Seminars on compliance have been held for
all Fujifilm managerial personnel since 2003 andexpanded to all managerial personnel of affiliates

since 2006. After the seminars on compliance, managerial personnel play a central role in providing explanations in workplaces and repeatedly perform educational activities such as discussion using tools likecompliance case study sheets, in addition to reportingto CP&RM Div. on the measures implemented in each

workplace.
Main activities in 2006 included inviting Toin
University of Yokohama Law School Professor Nobuo
Gohara to conduct compliance seminars for Fujifilm
managerial personnel and inviting Keio University
Associate Professor Mitsuhiro Umetsu to conductcase method training for managerial personnel in thedomestic affiliates, with both of these being wellreceived by participants. In the creation of tools usedin compliance training, we work for further understanding by reflecting the opinions of personnel in theworkplace and making the content in accordancewith actual conditions. In order to prevent the recurrence of acts requiring punitive action, notification of
the acts leading up to the punitive action with thedetails are sent throughout the company via theIntranet, and the scope of disclosure was extended todomestic affiliates in fiscal 2007.

Compliance Education by Intended Audience (Fujifilm and its affiliates)
Intended Audience

Details

Frequency

Top Management

Lectures by outside instructors

As appropriate

New managerial personnel

Lectures by corporate executive officers in charge of CSR

Once a year

New employees

Training by the CP&RM

Once a year

Executive officers of Group companies Lectures by external instructors
Case-method instruction
Managerial personnel(led by external instructors and CP & RM to all managerial personnel)
Seminars on compliance (from CP&RM to all managerial personnel)
Managerial personnel hold meetings to train employees;
All employees
discussions are based on Compliance Case Study Survey Sheets

Once a year
Once every two years
Once a year
Once a year

Tools for Discussion at the Workplace
Intended Audience

Content

Method of Instruction

Notification of
Punitive Action

Allemployees

Type of punishment applied in actual
cases and the preventive measure.

Compliance NewsAll
employees

Appeals for caution based on actual examples Explanations to the employees
from other companies and general trends. at weekly workplace meetingsetc.
Published as needed.

Compendium of Compliance
Case StudyAllemployees

Used at weekly meetings etc.,
Explanations through Q&As based on 72
examples which suits the Code of Conduct. self-study is possible

Compliance Case Study
SheetsAll
employees

Introduction of real-life
examples in story form.

Discussion at the workplace,self-study is possible

Case Method

Managerial
personnel

Discussions based on examples causing
hesitant judgement.

Discussion in small groups

Explanations to the employees atweekly workplace meetings etc.

Discussion in the Workplace

Compliance Consulting Facility

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FUJIFILM Holdings Corporation Sustainability Report 2007

Consultation
Persons seeking advice
Intended Audience
Fujifilm Group
Employees
Temporary employees
Part-timers
Agency contract employees

Telephone

Reports
External
consulting facility(DIAL SERVICE CO., LTD.)E-mailConsultation
Telephone

Card carried by all employees

FAX

E-mailWeb

LetterReports

C omplia nce C omm itte e Outline of Consulting Facilities

C ompliance cons ulting fa ci li ty

To prevent what are initially small internal issues
developing into major incidents, we have establishedand operate a compliance consulting facility within
the CP&RM to provide consulting and liaison functions and receive reports from employees of Group
companies related to compliance and violations of
the Code of Conduct. An external consulting facility
has also been established to receive inquiries tomake consultation easier.
It is written in the Code of Conduct that the privacyof employees seeking advice is protected, unfair
treatment is prohibited, and consultation should be
conducted using real name in principle, and theRules for Operation of Compliance Consulting
Facilities state clearly the policy and the flow after
consultation including action taken by the facility.
Recently, issues brought to the facilities have averaged between seven and eight a month and include
principally such matters as interpretations of theCode of Conduct, problems arising in the workplace,and morale in the workplace. The number of issues
for consultation has increased from 61 in fiscal 2005
(including 17 from Group companies) to 94 in fiscal
2006 (including 30 from Group companies). To
resolve these issues, we work closely with the
Personnel Division and other related divisions.

Promotion of Risk Management
 Risk Prevention Activities
Risk managers have been appointed in the various
divisions of Fujifilm and domestic affiliates, andthey have principal responsibility for “early detection and forecasting of risks and working to prevent or averting the emergence and spread ofrisks” as well as for promoting autonomous activities to fulfill these activities.
Important risk issues have been identified ineach division and company, and we will create abasic plan summing up the responses to these,
implementing them according to the PDCA cycle.
In fiscal 2007, these have been narrowed down to
24 items handled by 11 divisions in Fujifilm as
risks extending across the entire company that are
subject to priority management.

Identify risks
Analyze and evaluate risk—
risk—Analyze
Selection of the most important risks
throughout the Company

Plan
Act

Do

Promotionof risk management
Preparation
Preparationof important risk issues
and implementation
through PDCA
for the next yearof action plans

Check Information Security Measures
Due to the recent increase in incidents related tosecurity information risks, security measuresagainst PCs and USB memory being removed fromthe company have been reinforced, while antivirus
rules have also been strengthened.
Furthermore, a Compendium of Information
Security Case Studies was issued based on cases
occurring mainly in Fujifilm and its domestic affiliates, and this was distributed to the employees ofdomestic affiliates in April 2007 to be utilized in
education on risk management in the workplace.

Interim reports on action plans
Final reports on action plans Risk Management Organization

Group companies

Total Risk Management Committee
Chairman (President)

Key Risk Management Divisions throughout the Company

Compendium of Information
Security Case Studies• Corporate Planning Division• Personnel Division• Accounting and Finance Division• Corporate Public Relations Division• Legal Division• Intellectual Property Division• Ecology & Quality Management Division• Procurement Division• Compliance & Risk Management Division• Customers Communication Center

Auditor’s Office

Fujifilm's offices, factories, laboratories

Coordination

Coordination

 Reporting of Risks
In the event a risk or potential risk arises, appropriate responses are made according to the process shown
below. In fiscal 2006, 66 incidents including 23 incidents from affiliates were reported, and 4 of these werepassed on to sub-committees.
•In the event a risk occurs, the division (or company) in which the risk arises must promptly report to the secretariat (General manager of the Compliance & Risk Management Division).
•The secretariat determines whether the reported risk falls into the category of a committee incident, a subcommittee incident or an incident to be handled within the division, reports to the Total Risk Management
Committee, and then responds to the division (company) in which the risk arose.
•The division (company) in which the risk arose then implements measures to counter the risk in accordancewith instructions from the secretariat.
 Risk Reporting System
General Manager
of Supervising Divisionin Fujifilm

Risk Reporting
Sheet

President of Affiliates
Respondent

Acquisition of P-Mark and ISMS
(Fujifilm Affiliates)
Type

Affiliates Acquiring Certification
FUJIFILM MEDICAL CO., LTD.

P-Mark*1

FUJIFILM IMAGING Co., Ltd.
FUJIFILM LOGISTICS CO., LTD.
FUJIFILM Techno Service Co., Ltd.

ISMS*2

FUJIFILM Graphic Systems Co., Ltd.
FUJIFILM Software Co., Ltd.

*1 Privacy Mark: A mark granted by the Japan Information
Processing Development Corporation (JIPDEC) to companies inwhich personal information is handled appropriately.

Reports

Secretariat(General Manager
of Compliance& Risk Management) Initiatives to Protect Personal Information
In response to an incident potentially leaking personal information that occurred in a Fujifilm affiliate’s subcontractor in 2006, the management of
subcontractors handling personal information was
reassessed. Incidents of personal information
being leaked were also covered in seminars oncompliance and compliance news, disseminating
information requiring the attention of Fujifilm
throughout the company.

Total Risk
Management Committee*2 ISMS: Certification regarding the overall management framework for information including personal information(Information Security Management System).

Instructions

 Export Control Activities
The basic elements of export control are whether export cargoes or the technologies meet export regulations
and the credit-worthiness of the counterpart in the transaction. Exports of items sold by Fujifilm and its affiliates and all cargo exporting and provision of technology are subject to control and regulation, and inspections
as well as evaluations are performed to satisfy U.S. Export Administration Regulations. Individuals responsible
for export control have been appointed in all internal divisions to improve the understanding and awareness ofexport control through education and training as well as on-the-job guidance. For example, the preparation of
a compendium of case studies and other information, and in addition to that, we are considering to improve
the internal website to increase understanding and enable better implementation of export control.

Privacy Mark License

FUJIFILM Holdings Corporation Sustainability Report 2007

42

CSR Management

Building an Organization to Promote Integrated Management Systems
Fujifilm is ambitiously working to utilize management systems to promote thorough structural reforms. In
order to achieve these structural reforms we are building and implementing an IMS (Integrated Management
System) which incorporates both EMS (Environmental Management System) and QMS (Quality Management
System).

Management Systems

Fujifilm and its affiliates are currently aim-

1. Consistent operation of management systems encompassing the R&D, manufacturing and head office/marketing divisions has been made possible through the implementation of not only EMS, but also QMS in thehead office and marketing divisions.
2. The Fujifilm Group has established a Corporate Philosophy, a Charter for Corporate Behavior, a Code of
Conduct, an Environmental Policy and a Quality Policy, and by directly linking these to operating issues ineach division and applying the PDCA Cycle, we will establish them as companywide mechanisms and tools
for making sustainable improvements to operating issues.

ing to secure a high level of customer satisfaction and confidence by carrying out

 The PDCA Cycle in Management Systems

structural reforms utilizing management
systems based on the new management

Toward Sustainable Improvement

organization.

Internal Mutual Auditing,
Surveillance and Analysis
of Measurement Data

Policy Reviews(Corrections, Preventative Measures)

Reports of Division Heads(Discussion)

Implementation
and Activities

Customer Information
Results

Policy Breakdown

Customer Satisfaction

Items Relating to Legaland Other Requirements

Policies of Division Heads

Fiscal Year Policy
Fujifilm Group
Green Policy

Fujifilm
Quality Policy
Corporate Philosophy
Fujifilm Group Charterfor Corporate Behavior
Code of Conduct

43

FUJIFILM Holdings Corporation Sustainability Report 2007

.

IMS Activities Centered on FUJIFILM Holdings and the Fujifilm Head Office
IMS Activities centered on FUJIFILM Holdings andthe Fujifilm head office included the integration of
EMS and QMS in October 2006, and certification
as an Integrated Management System by the ISO
Examining Authority, resulting in the acquisitionof operating certification.

 Scope of IMS Application (Companies, Divisions, and Personnel)

FUJIFILM IMAGING
and related group companies•Marketing Divisions: 3,200 people

 Scope of IMS Application
IMS Activities centered on FUJIFILM Holdings andthe Fujifilm head office comprise a management
system extending to 6,400 personnel including thestaff of FUJIFILM Holdings and the Fujifilm head
office and operating divisions, in addition to sales
companies and affiliates in the Fujifilm Group.
 Goals and Results of IMS Activities
The goal of IMS activities is to aim for the common issue of “improved customer satisfaction”
shared throughout all divisions, and initiatives arebeing taken to improve product quality, be environmentally friendly, improve efficiency of business systems and make sustained improvements
to communication inside and outside the company. Although the quality and environment was
sometimes contrary to the tasks, with the creationof a balance, the result was a continuous improvement, and it was highly-acclaimed by the ISO
Examining Authority.
 Future Issues
One issue to be addressed in the future is the
expansion of IMS from head office and marketing
divisions to include manufacturing and R&D inorder to develop a management system consistent
with our business, and also to expand the scope
to apply not only in Japan but also to overseas
affiliates. We are also examining ways to integraterisk management, internal controls and compliance requirements into IMS.

FUJIFILM Holdings
Corporation

FUJIFILM Corporation

FUJIFILM MEDICAL•Marketing Divisions: 1,200 people

FUJIFILM Techno Service and otherFujifilm affiliates

Marketing Divisions
Head Office Staff Divisions

1,200 people•Service Divisions, etc.: 800 people IMS Organization

Division HeadIMS Chief Officer
Personnel responsible
in each division
IMS Steering Committee
Internal Audit Committee
IMS Manager

Secretariat
IMS Technical Committee

IMS Promotion Council
Implementation
Team

Personnel responsible in each division
Division Manager

Personnel responsible in eachdivision in affiliates, etc.
Division IMS Promotion Council

Implementation Manager

Implementation of IMS in Affiliates
Fujifilm’s Ecology and Quality Management
Division is providing backup for the creation ofmanagement systems in FUJIFILM Kyushu (P.25)
that began in December 2006. With the aim ofoperating management systems in day-to-day business, the company is seeking IMS certification combining environmental, quality and labor safety standards. Internal auditing was completed in February
2007, and certification was acquired for “environmental,” “quality,” and “health and safety” stan-dards in July.
Fujifilm Electronic Materials Taiwan (Hsin-chu
City, Taiwan) is also integrating EMS and QMS,
and has started IMS operation. Work began inspring 2006, and ISO certification was obtainedin May 2007.
Based on these cases, we will expand integration of management systems to other locations
and work to develop a management system
consistent with our business.
Fujifilm Kyushu

FUJIFILM Holdings Corporation Sustainability Report 200744

message from overseas offices

CSR Activities at
Overseas Sites
As a corporation with bases worldwide, the Fujifilm
Group is focusing on development of social contribution
activities, education support and regionally-based, proactive communication projects that respond to diverse cultural and social issues in each country and region, especially at its overseas subsidiaries. At FUJIFILM Holdings,
regular communication with overseas sites is being carried out in order to deepen understanding and knowledge of country and region-specific circumstances oflegal regulations, value concepts and other concerns, andto promote CSR activities with a global perspective.

Australia
Funding Support for
Sudden Infant Death Syndrome (SIDS) Research
As FUJIFILM Australia Pty Ltd. focuses primarily
on marketing activities and is not a production
base, there are no large-scale results with regard
to environmental burden reduction. However,
we are maintaining our certification under ISO
14001, which was received in 2001, and throughthe formulation and execution of environmental
management operation plans, we have realized
Erik Lucis
packaging material reuse and recycling projects,
FUJIFILM Australia Pty Ltd.
made proactive contributions in the local community environment, and established companyinternal reuse and recycling programs. Furthermore, the Occupational Healthand Safety (OH&S) committee was set up, and through its activities over an
extended period of time, has ensured the health and safety of all employees
and company visitors and played a guiding role in the company.
Our social contribution work includes making contributions to fund organizations and supporting research activities in areas such as Sudden Infant
Death Syndrome (SIDS) and leukemia. Recently, we have made disaster relief
donations in response to the bombings in Bali and the tsunami in Indonesia.

Activities with regard to Scenery-Related Issues
Australia is a country graced with great natural beauty. FUJIFILM Australia Pty
Ltd. has produced four million nature conservation-themed posters and distributed them to schools throughout the country.
With our leadership position in the photography industry, we have developed
the “PURE” code of conduct and established clear guidelines for liquid waste disposal, and requested our customers to cooperate in these efforts as well.
In 1999, we signed the National Packaging
Covenant (an environmental conservation agreement initiated cooperatively by the Australian
government and packaging industry associations
and signed by companies cognizant of the obligations of participation), and we are moving forward with a five-year action plan from 2005 to2010 to actualize projects for packaging material
Christine Warner
reduction.
FUJIFILM Australia Pty Ltd.

45

FUJIFILM Holdings Corporation Sustainability Report 2007

CanadaDonation of Partial Sales of QuickSnap
and Social Contribution Activities Oriented Toward
Teenagers and Young Adults
At FUJIFILM Canada Inc., with the cooperationof local retail chains, we have introduced“Cause-Marketing”(social contribution-stylemarketing) into our film and film-with-a-lensbusinesses, thus allowing for partial donations ofprofits via consumer sales. Through this initiative, we have been able to collect $0.50 from theprofits of each QuickSnap film-with-a-lens and
Kent Hatton
donate a total of $257,120 to The Children’s
FUJIFILM Canada Inc.
Miracle Network, a charitable institution. The
donated funds were distributed to children’s hospitals across North America. We are working with other retailers on the filmwith-a-lens and continuing the recycling program for this product. In the fiscal year 2006, 1,600,000 of them were sent to FUJIFILM Manufacturing
U.S.A., Inc. for recycling. We are aiming for a recycling rate of 75%, which is
the target of ISO 14001: 2004 standard. We consider photography to be oneof the most important elements of our everyday lives, and a valuable asset
for all humanity. We hope to continue contributing to the development of theculture of photography in the future.
For our teenager and young adult-oriented social contribution activities, weorganize a special support program in collaboration with local universities,
the “Professional Film, Digital and Motion Picture Project” and we are also
holding annual scholarship assistance programs, workshops and training
forums. Furthermore, we have set up a business internship program with
McMaster University which is a long term activity. We have been offering thisinternship program for the past ten years, combining business and training,
and arranging full-time work for the interns in the head office marketing division so that they may gain experience of strategic planning, sales promotion
support, branding, advertising and market research and analysis. In the
future, we hope to develop new social contribution activities that coordinate
with our core business and to continue contributing to the local community.

Singapore
Promoting Customer Education and Consciousness-Raising
On making visits to business locations that handle photographic processing chemicals such as
medical facilities at hospitals and mini-labs, wewere faced with the fact that the disposal of thechemicals used in photographic processing is notalways in adequate compliance with local environmental protection ordinances. In order to rectify this situation, we held a three-day seminar in
Bernard Ng
October 2005 to deepen understanding of ordiFUJIFILM Hunt Chemicals
nances concerned with chemical material disposSingapore Pte. Ltd.
al and correct methods of disposal, including
training sessions for retailer staff. Furthermore, we have been distributing
CDs containing essential information on ordinances and procedural requirements to continually raise consciousness with regard to these issues.

ChinaNurturing China’s Youth and Promoting
Environmentally Friendly Manufacturing Processes
At FUJIFILM (China) Investment Co., Ltd., incooperation with a state-run educational support
project that aims to raise the level of educationin China’s western regions, we are providing
books and cameras to promising students intwenty middle schools who are living in economically difficult conditions. We are also maintaining communication with teachers and students
in order to support the development of individual talent.

Xu Ruifu
FUJIFILM (China)
Investment Co., Ltd.

High School Class Hongzhi Book
Donation Activity

Furthermore, in fiscal 2006, we undertook various activities for the advancement of the culture of photography. We have organized events such as the“Photography Culture on Campus” activities (featuring lectures and photo sessions with well-known photographers) at the main universities in Guangdong,
and the Fujifilm Cup “Harmonious Shanghai” a photography contest featuring
foreign investment corporation employees in Shanghai. The money raised fromthe photographic works in this contest was donated to charities in Shanghai
and used to support economically disadvantaged children. In May 2006, weparticipated in the volunteer tree-planting program sponsored by the Fujifilm
labor union and carried out the planting of trees in Mongolia. With regard toactivities at manufacturing sites in China, FUJIFILM Imaging Systems (Suzhou)Co., Ltd., which is primarily concerned with digital camera production, has carried out implementation of 3R (reduce, reuse and recycle) operations for therecycling of rosin, tin and other raw materials. Advancements are being madetoward the consolidation of environmental protection systems and the realization of environmentally friendly manufacturing processes, with the reclamationof forests on factory sites in urban areas and in Suzhou Industrial Development
Zone. These activities were appreciated, and commendation as an “Industrial
Enterprise with Environmental Activities” was received from the Suzhou
Environmental Protection Bureau.
Furthermore, FUJIFILM Starlight Co., Ltd., primarily a manufacturer of PS
plates for printing plate-making materials, has received commendation fromthe regional people’s government as a “Gentle Company that Saves Energy
and Resources” as a result of its achievements in implementing environmentally friendly manufacturing processes and developing greenspace earlier
than required.

waste to reuse facilities for the thermal recycling process used in power generation, 82 tons of waste destined for landfills or incineration in the fiscal
year 2005 was diverted and recycled, thereby achieving “zero waste.”

Implementation of Employee
Assistance Program (EAP)
Fuji Xerox of Shenzhen Ltd. takes good care of its
employees and is engaged proactively in the provision of safe, high-quality products, environmental management and social contribution activities.
Starting in the fiscal year 2006, with the cooperation of Shenzhen Modern Society Observation
Liu Mi Ka
Institute, a nonprofit organization, we have been
Fuji Xerox of Shenzhen Ltd.
implementing employee ability development programs on a monthly basis to assist and encourage the personal growth andspiritual and psychological health of our employees in order to enable them toengage in their work with a greater sense of security. Furthermore, with thecooperation of SHENZHEN EAST PSYCHOLOGICAL COUNSELING CO. LTD, anongovernmental organization, we have started a Mental Health Hotline toallow work-related or personal consultations to be done by telephone. We havealso set up a CSR Opinion Box for raising internal company issues, and we areattempting to create an environment for employees to be able to work in asecure manner through better communication.

Employee ability development training

Belgium
Main Issues: Compliance with
REACH and GHS
The main issues concerning FUJIFILM Electronic
Materials (Europe) N.V. are compliance with
REACH regulation and GHS. With GHS in particular, there are many products exported to theJapanese market, so preparations are being
made for Japanese time limits. But the issue is
how indications should be noted, as no multilingual, international rules have been established
for GHS labeling.

FUJIFILM Electronic
Materials (Europe) N.V.

Drainage Recycling System

Fuji Xerox Taiwan Corporation
Achievement of Zero Waste
at Taoyuan Factory
Mainly a producer of consumable goods such as
toners and toner cartridges, Fuji Xerox Taiwan’s
Taoyuan Factory has made the “zero waste”concept familiar to all employees and has endeavored to reduce the amount of solid waste sent tolandfill sites. Through operations such as the useof end-of-life toner by paint manufacturers as an
auxiliary material, and the sending of general

Linda Heughebaert

Chung-Cheng Chen

Nico Van Elzen

Fuji Xerox Taiwan

FUJIFILM Europe N.V.

At the Sint-Niklaas site of the manufacturing company FUJIFILM Hunt Chemicals Europe N.V.
(Belgium), which produces chemicals that are soldby FUJIFILM Europe N.V., a recycling system forrinse water and drainage has been constructed.
As a result, we have been able to reduce the total
annual drainage amount of 22,000m 3 to
10,000m3 and have attained a zero waste emission level.

FUJIFILM Holdings Corporation Sustainability Report 200746

message from overseas offices

CSR Activities at
Overseas Sites
United States of America
Contributing to the Lives of People
Everywhere through Activities
in Cultural and Medical Fields
In New York City, there is an elevated rail structure,built in the 1930s, that overlooks the Hudson Riverand traverses an area of 22 city blocks. Known as
the High Line, this railway fell into disuse in the
Judy Z. Matson
1980s, and there are sections of it that have
FUJIFILM U.S.A., Inc.
already been dismantled. FUJIFILM U.S.A., Inc. is asponsor of Friends of the High Line (FHL), a nonprofit organization dedicatedto the protection and reuse of this elevated railway. The elevated parts of thestructure are being preserved so that it may be utilized as a railway again,
should it become necessary at some time in the future. Various proposals forenabling reuse by the local residents have been made and are now beingscheduled for execution. We have provided FHL with photo printers for theiractivities, and assisted in the realization of a unique photography exhibition, which featured photographs of
local people and project supporters,on sections of construction fencing
throughout the site.
Greenway creation on
an elevated railway in Manhattan

Furthermore, with the goal of encouraging 1,000,000 women to receive
mammography screenings, we have developed the “Mammograms for aMillion Moms” campaign in collaboration with the National Breast Cancer
Foundation (NBCF), and we are continuing to raise awareness with regard tobreast cancer. We are donating a portion of the sales of QuickSnap and the
FinePix digital cameras for this activity, and we have launched a website forthe promulgation and promotion of mammography screening. We are engaging in other unique activities on the internet as well, such as collecting submissions from educators for lesson ideas that make use of Fujifilm products
and providing products to the most promising proposals. We are also engaging in numerous other social contributions through our core businesses, suchas the donation to Westchester County of an ultraviolet and infrared-capable
S3Pro UVIR digital camera, which is useful for crime scene investigation, andthe providing of support for the Giant Panda Project at the Smithsonian
National Zoological Park. Fujifilm employees are involved in various volunteer
projects on their own as well, participating in activities such as cleaningparks, joining the activities for fighting to end breast cancer, and joining

Mammography screening
public awareness website
http://www.imagesofhealth.com/

47

Youth education support website
http://www.ProductsforLearning.com

FUJIFILM Holdings Corporation
SustainabilitySustainability
Report 2007 Report 2007

walking events to support patients with heart disease and autism. Our activities are carried out with the belief that, while the contributions of each individual may seem small, they grow bigger when a whole group joins in, and if
we go beyond the differences of our businesses and expand our circles, theearth we live on will become a better place.
Continuing our efforts to comply with the Green Policy of our main office,we have attained a recycling rate of 76.5% at our plant facilities, and taking
2002 as a standard year, an environmental efficiency of over 41%.

Large-Scale Reductionof Waste via Conversion of Aluminum Sludge
At FUJIFILM Manufacturing U.S.A., Inc., a manufacturing base, we have succeeded in recovering valuable materials and reducing annual waste by 3,000
tons, thus lowering processing costs by 89,000 dollars through conversion of
the aluminum sludge generated when manufacturing the PS plates used inprinting plate-making. Moreover, we are selling
this material as a product for use in wastewater
treatment. As a supporter of the Saluda-Reedy
Watershed Consortium, we have been active inregional water source protection and preservation through our donations, which had totaled
500,000 dollars by the beginning of fiscal 2007.
We are continually carrying out activities that
Maresa Thompson
contribute to the development of a local culture
FUJIFILM Manufacturingof photography, including photography contests,
U.S.A., Inc.
exhibitions and seminars.

Spain
Supporting Our Arts and Culture
and Protecting Our Rare Animals
FUJIFILM Espana, S.A. advocates CSR activities that
put emphasis on supporting Spain’s distinctive cultural events and protecting its unique natural environment. Our cultural event support efforts include
activities held in close cooperation with importantmuseums such as the Picasso Museum and the
Joan Miró Foundation, sponsorship support of theVictor Zurita
Gaudí masterpieces including La Sagrada Familia,
FUJIFILM Espana, S.A.
Casa Museu Gaudi (Gaudi House Museum), andCasa Milà (La Pedrera), and sponsorship support of
the Gran Teatre del Liceu Barcelona Opera House. We are also actively
involved in the providing of aid and protection for rare animals such as thelesser panda and the Angola lion. Other activities include sponsorship support of the Madrid Zoo Aquarium and the Barcelona Zoo. Furthermore, aspart of our work to preserve the culture of photography, we are carrying out
the annual international award program titled the “Lux Award for
Photography” in collaboration with Spain’s largest photographer’s association. Our future plans include a joint effort with the Spanish Cancer
Association, to provide breast cancer screening programs and to dispatch abreast cancer examination bus outfitted with mammography equipment.

United Kingdom

The Netherlands

Main Issues: Compliance with
RoHS Directive and REACH
FUJIFILM UK Ltd. is committed to the promotionof supply chain management for compliancewith the RoHS Directive and REACH. We havecompleted supplier surveys and database inputof survey results, and we are starting to carry out
reinforcements to maintain our managementlevel.
Chris Pearce
As the Waste Electrical and Electronic
FUJIFILM UK Ltd.
Equipment Regulations (WEEE) took effect in2007, we have participated in the multi-company cooperative launch of the Photo Imaging Council Compliance Scheme(PICCS), aiming for effective compliance with regard to the recovery and processing of waste material.

Further Reductionof Carbon Dioxide Emissions
Activities Groundedin Regional Coexistence
While the maximum level of carbon dioxide
emissions specified under government regulations in the fiscal year 2006 was 57,000 tons,
FUJIFILM Manufacturing Europe B.V. succeeded

Dick Notenboom

in keeping levels down to 47,000 tons. As the

FUJIFILM Manufacturing
Europe B.V.

maximum limit is expected to be lowered in the
future, it will be necessary to target further reductions of carbon dioxide
emissions in order to maintain compliance. Also, as part of employment
diversification in the fiscal year 2006, we have started experimenting with thetemporary employment of Tilburg citizens with medical and social disadvantages. Furthermore, we are communicating proactively with the local residents of Tilburg, through our cultural and sports event sponsorship and ourGermany

support of the development of footpaths and viewing spots in nature reclamation areas within the city.

Friendship, Mutual Understanding
and Respect of Values

FranceFujifilm Deutschland, a branch of FUJIFILM
Europe GmbH, is proactively working to build
friendly relations with regional communities. For

An Educational Photo-Book for AIDS Prevention

example, as soccer is very popular in Germany

A narrative photo-book for disseminating knowledge to prevent the spread of AIDS, LA MENACE
was first planned in 2003 and has been distributed free-of-charge to African immigrant residential neighborhoods and related organizations
and facilities in France since December 2004.
Our project received a great deal of attention
due to being selected as a feature section in the
Eric C Morel2005 Sustainability Report, and this has led to
FUJIFILM Holdings
the expansion of support for our work. We
France S.A.S.
would like to continue with this work in the
future sharing ideas with French corporations and aid organizations involvedin a wide variety of support activities for Africa, not only in AIDS prevention
consciousness-raising activities.

and the training of young athletes is regarded
highly, we are making contributions to galvanize
local activity by donating uniforms to VFL1899, aJohann Zaunerboys and girls soccer club in Cologne, and pro-

FUJIFILM Europe GmbHviding other support. As there are over 25 countries in Europe, and there are differences of culture and values with regard to the observance oflaws and ordinances, we are dedicated torespecting all viewpoints in the development of our activities.

Boys and girls soccer club
“VFL1899”
On November 20, 2006, Shigetaka Komori, President and CEO of FUJIFILM Holdings Corporation,
was awarded the Grand Cross of the Order of Merit of the Federal Republic of Germany by Horst
Koehler, the President of the Federal Republic of Germany. This order was conferred to President
Komori in recognition of his contributions as part of the “Deutschland in Japan” yearlong event
held from April 2005 to March 2006, and his promotion of friendship and mutual understanding
between Japan and Germany.

Photo-book LA MENACE

FUJIFILM Holdings Corporation Sustainability Report 200748

Communication with Stakeholders

Social Activities Report
Corporations conduct their activities while sustaining relationships with abroad range of stakeholders. The basis of CSR is for companies to grow anddevelop as they seek solutions that simultaneously address the issues they
confront and the issues facing society whilst working with the same viewpoints, as well as working in harmony with the stakeholders. The Social
Activities Report provides information on our activities from the perspectiveof communication with each stakeholder.

SHAREHOLDERSINVESTORS
INDUSTRY ASSOCIATIONSCUSTOMERSGOVERNMENT ORGANIZATIONSBUSINESS PARTNERS(UNIVERSITIES, PHYSICIANS, AND OTHERS)FUTURE GENERATIONSTRANSACTION PARTNERS

Employees
COMMUNITIES(REGIONAL SOCIETIES)OUR SUPPLIERS

Fujifilm Group

MarketNGOs, NPOs
Domestic
and International Society
Natural Environment

49

FUJIFILM Holdings Corporation
SustainabilitySustainability
Report 2007 Report 2007 Employees
Employees play a central role in the promotion of
Fujifilm’s CSR activities. Since the founding of thecompany,“concern for the natural environment
and environmental preservation,”“customer satisfaction and trust,”and “a customer-oriented spirit”
have been basic capabilities for all our employees,
and we are promoting CSR activities, with theobjectives of nurturing and infusing a deeper
awareness of CSR among our staff.
Methods for Sustaining Dialogue• Consulting centers of the Personnel Department andpersonnel interviews• Preparation of self-development plans and follow-up
interviews• Compliance advisory functions• Sexual Harassment Hotline• Labor union and regular company meetings• Meetings to exchange opinions with readers of the
Sustainability Report• Stakeholder Dialogue• Awareness surveys related to making work more satisfying Our Suppliers
Our suppliers are important partners who assist us
in continuing to offer products that reflect proper
regard for safety and the natural environment. We
work to maintain ongoing communication andunderstanding with our suppliers, based on thegoals of environmental protection and maintenance as well as compliance, and endeavor totreat our suppliers fairly.
Methods for Sustaining Dialogue• Procurement Division (For responding to inquiries)• Ecology and Quality Management Division(For responding to inquiries)• Information meetings for suppliers (green procurement,
management of chemical content)• Periodic discussion meetings with our suppliers• Operation of a materials procurement website andCorporate Environment Green Analysis• Stakeholder Dialogue

 Communities (Regional Societies)
We believe that symbiosis with the community
and the preservation of the natural environment
are key elements among our social responsibilities
as a corporation, especially at those places ofbusiness for production operation. We, therefore,
provide opportunities for continuing dialogue anddisclose corporate information as well as promote
communication with the community. We also promote activities closely rooted in local communities, including those related to the natural environment, regional beautification, and education,with the goal of creating more affluent regional
communities.
Methods for Sustaining Dialogue• Consulting centers at each of our factories and offices(For responding to inquiries)• Meetings related to environmental policy• Factory visits• Volunteer activities in the local community• Lectures and information meetings for community
members• Periodic discussions with local governments (municipal
governments and mayors, leaders of local governmentorganizations, and others) Shareholders/Investors
We are constantly aware of the need to promote a
proper understanding of the Company’s value,
and work to provide timely disclosure of investor
relations (IR) information in Japan and overseas.
In 2006, we prepared our IR Information
Disclosure Policy, which sets forth our basic policy
stance, standards, and other matters related to
information disclosure. In addition, we have newly
created a section on our website to provide information to individual investors.
Methods for Sustaining Dialogue• IR Office (For responding to inquiries)• Information meetings for investors and visits withinvestors• Shareholder meetings• IR information section on the company website

 Transaction Partners
In the fields of photography, printing, healthcare,and other areas, we supply products to our sales
outlets. Also, in the liquid crystal display (LCD)
market and other fields, we supply materials to
manufacturers. As we propose new creations worthy of merit, our transaction partners are vital, andwe work with them and support them in thedevelopment of new products.
Methods for Sustaining Dialogue• Sales companies and marketing/sales departments (Forresponding to inquiries)• Periodic discussions with our transactions partners• Seeking advice in the creation of new products andmaterials and participating in joint development activities• Participation in exhibitions, events, and academic meetings• Stakeholder Dialogue NGOs, NPOs
Since the establishment of Fujifilm, we have held
the belief that “concern for the environment andenvironmental preservation are the basis for corporate management.” We were the first in Japanto establish a trust with the theme of protecting
the natural environment — the Public Trust
Fujifilm Green Fund— and its activities have continued to the present. In addition, we provide continuing support for NGOs and NPOs that engage
in educational and enlightenment activities related to the natural environment.
Methods for Sustaining Dialogue• Corporate General Administration Division (Forresponding to inquiries)• CSR Division (For responding to inquiries)• Secretariat of the Public Trust Fujifilm Green Fund
• Stakeholder Dialogue

 Customers
Reflecting the opinions and requests of customers
in our products, services, and corporate activities
is one of the most important issues for a manufacturing company. We have made customer orientation the basis of our management activities andare working to contribute value to society by creating products and services, engaging in new business activities, contributing through our products,
and preserving the culture of photography.
Methods for Sustaining Dialogue• Customers Communication Center(For responding to inquiries)• Technical Support Centers• Service Centers• Usability evaluations, advice on production development, preparation of user reports, and other activities• Photo contests, photo exhibitions, photography classes• Events, exhibitions, seminars, and other activities• Showrooms Future Generations
We believe that one of our important social
responsibilities is to conduct educational activities
for future generations that will be responsible forthe future. We are placing special emphasis on
educational activities that draw on photographic
technology and environment-related education.
Working together with NGOs, NPOs, schools,
industry associations, and others, we are helping
to nurture rich sensibilities in future generations
and help to build healthy minds and hearts.
Methods for Sustaining Dialogue• Providing lecturers to conduct school courses• Participating in events held in schools• Sponsoring factory visits as part of extracurricular andother activities• Working with NGOs in environmental education activities

 Industry Groups, Governmental Organizations
and Business Partners
We are actively engaging in dialogue such as
approaching supervisory agencies inside and outside Japan through industry groups to respond tolaws and ordinances such as the RoHS Directive
and REACH and participating in JAMP (Japan
Article Management Promotion-consortium) as
one of the founding companies.
Methods for Sustaining Dialogue• Participation in the creation of guidelines such as thosemade by the Japan Chemical Industry Association• Statement of public comments through industry groups• Pink Ribbon Movement, joint research with hospitals anduniversities, and establishment of sponsored lectures

FUJIFILM Holdings Corporation Sustainability Report 200750

Social Activities

10002 in September 2006. We also conducted

Basic Approachtraining for a total of 1,000 employees of FUJIFILMIMAGING Co., Ltd. (which sells cameras and films)

Communication with
Customers

The Fujifilm Group Charter for Corporate
Behavior states that Fujifilm “will develop
and provide socially beneficial goods andservices of the highest quality using

As stated in its Corporate Philosophy, the Fujifilm

and FUJIFILM Techno Service Co., Ltd (which pro-Group aims to secure the satisfaction and confi-

vides after-sales service and technical support fordence of customers through the creation of top-

cameras) to spread and establish customer satis-

quality products and services that are safe, securefaction quality management systems based on ISO

and appealing for customers, in addition to10002. We will continue these efforts in the future.

endeavoring toward harmony and coexistence withIn recent years, the Fujifilm Group’s scope of busi-

society and the environment by ensuring the high-ness has expanded into a variety of fields, and pro-

est level of corporate quality.

viding a uniform level of customer service has

Speed, kindness, accuracy and fairness are thebecome an issue. In the fiscal year 2007, we willbasis of responses to inquiries and proposals fromardently work to improve the quality of customer

all customers through e-mail, telephone calls andservice in the contact center operations ofletters. Major points and complaints as well as

Fujifilm’s domestic affiliates.

matters that customers make inquiries about frequently are reported, reflecting direct improvement

http://www.fujifilm.co.jp/corporate/environment/direction/iso10002/(Available in Japanese only)of our products and services, to top management
and heads of divisions.

advanced and original technologies in a

Outline of Consulting Facilities

safe and responsible manner. Based on an
open, fair and clear corporate climate, we

Overview of Activities in Fiscal 2006

 Customers Communication Center
Fujifilm’s Customers Communication Center has acreate new value in a spirit of appropriate
In fiscal 2006, we continued to work on the impor-staff of about 30 persons who take principaltant issue of how we respond to customers

responsibility for responding to about 40,000 cus-

striving to satisfy customers and otherthrough improvement in customer satisfaction andtomer inquiries a year, in addition to taking overall

stakeholders and earn their trust.”

quality of our responses (through strengthening

responsibility for responding to customers ofworking-level capabilities). One of the initiatives

Fujifilm and its affiliates. Most inquiries by tele-taken was our declaration of conformity that wephone are related to products, and we respondare compliant with ISO 10002 (Quality

quickly to resolve such issues. We believe thatManagement –Customer Satisfaction) *1 . The

expanding information that is available over the

Fujifilm customer response manual titled “Basics ofInternet on products and services and improving

coexistence with society, always aiming toCustomer/ Complaint Response” was revised at

the understandability of this information are effec-

provide quality from a customer’s view-the end of March 2006 to meet with ISO 10002

tive in helping customers solve problems by them-standards. After checking our efforts according toselves. Accordingly, we are actively expanding ourthe ISO 10002 Self-Audit Checklist and undergoingproduct FAQ (Frequently Asked Questions) sections

an internal audit, we declared conformity with ISO

and revising our website content.

competition and fair dealing, continually

Customer satisfaction is the basic tenetof corporate management. Fujifilm is
actively endeavoring toward harmony andpoint.

 Mechanism for Reflecting Customers’ Opinions in Products and Services (Fujifilm and its Affiliates)

Customer’s
Opinions

Consideration

Consultation Facility
The Customers Communication Center organizes informationsuch as opinions and inquiries from customers into a database

Inquiries
Customers Communication Center About
Interactive
Communication

Requests

Proposals

Letters,
telephone calls,
e-mail,company visits andin retail outlets

About

6 service centers in Japan

About

Top
Management

30personnel

100personnel

Technical Support Center

250personnel

Reflection of Customer’s Opinions

Reports

Division Heads

Feedback

Consideration by related divisions

Domestic marketing divisions / Domestic sales companies
Remarks

Marketingand Sales
DesignR&D

Overseas distributors / Overseas subsidiaries

Please refer to the following website for details on the communication mechanisms used for the customers of Fuji Xerox and its affiliates.
http://www.fujixerox.co.jp/company/sr/stakeholder/user/communication.html (Available in Japanese only)

51

FUJIFILM Holdings Corporation Sustainability Report 2007

Improvements to
products and services
Adoption of new products
and new services

Back to“Customer’s Opinions”

tomers and actively incorporate Usability

In the Fiscal year 2007, we have introduced infra-

Activities in Improving Capabilities
for Responding to Customers

Evaluation into the product development process

Checklist, which displays a questionnaire appropri-

The Customers Communication Center has pre-ate for dealing with a customer making an inquiry

pared the Customer Response Manual, with the

Fujifilm products
based on the concept of “Kind to people, easy to use”

when the operator enters a keyword into the com-

aim of improving the quality of interaction with

puter. For example, this makes it possible to learn

customers throughout Fujifilm group, and distrib-

information such as "Where did you drop the cam-

uted it principally to sales companies and market-

era and in what situation and how did you breaking divisions. In addition, this center conducts fre-it?" which provides effective feedback to develop-

quent training sessions in customer response forment and manufacturing divisions for making new

Fujifilm’s sales companies as well as marketingproducts.

and sales divisions, making use of the Customer

structure to provide uniform customer service andaccurately assimilate the opinions of our cus-

to reflect their opinions in our products.

tomers. Specifically, this is a system called a Talk

Aerundesu: a system enabling
conversations in sign language
using a TV in the home

Transnasal endoscope

Response Manual as a textbook. Training sessions
 Technical Support for Products and Repair Services

on frontline customer service and management of

To respond to more specialized questions from cus-

responses to complaints are also held annually intomers relating to products (including digital cam-an effort to dramatically improve the level of cus-

eras, recording media, and digital imaging services

tomer satisfaction. Thus far, these training sessions

at mini-lab shops), we have formed the Technicalhave been held for sales and marketing divisions,Support Center, with a staff of 100 technical per-but to draw on product development perspectives

sonnel. This center also responds to requests forin responding to customer inquiries, these sessions

consultation related to overall systems, including

are now being expanded as we are using them as

the environment where products are used. It also

an opportunity to exchange opinions with the

responds to a total of 400,000 customer inquiries

development and manufacturing divisions. In addi-

for the entire Fujifilm Group each year, includingtion, meetings to improve customer satisfaction

 EcoMark and ECO LEAF Environmental Label

BtoB matters.

are also held periodically between divisions, sales

Fujifilm and its affiliates aim for higher environ-companies and support divisions for each productmental quality in all their products. To inform cus-group.

tomers correctly about the environmental qualities

Content of Customer Consultation and Composition by Type

15%

85%

Complaints
about problems
with or defects
in products, etc.

•Inquiries concerning
product usage•Consultation concerning
product purchases•Questions and opinions
regarding corporate activities•Inquiries about repairs, etc.

Fuji Xerox
A large color
operating panel
in useProvision of Environmental
Information on Productsof our products, Fujifilm has obtained certification
to use the EcoMark in Japan and ECO LEAF
Environmental Label in Japan on QuickSnap, digital

Universal Design

cameras, etc. and we also provide detailed data on
our Website.

The Design Center, which is in charge of productdesign instituted Usability Evaluation in 2001 andis working to create universal product designs thatare user-friendly for everyone. Usability Evaluationdiffers from usual monitoring surveys in that it
solicits evaluations from a range of users during
the design and development stages. Based on the

EcoMark

ECO LEAF
Environmental Label

http://www.fujifilm.co.jp/corporate/environment/products/ (Available in Japanese only)

analysis of these evaluations, users’ opinions are
Customers Communication Center

reflected in new product design. Customer opin-

Biomass Mark*2

ions that rarely reach consultation facilities, such

Reusable biological organicNew Showroom

as those that are not clearly recognized by cus-resources from plants and animals

At the end of March 2007, we opened FUJIFILM

tomers, complaints that a product just seems diffi-(not including fossil fuels such as

SQUARE (Open 11:00 a.m. - 8:00 p.m. all year

cult to use, and comments that “something justoil) are called biomass. The car-

except the New Year’s break) on the first floor ofdoesn’t seem right” are gathered together andbon in biomass fixes CO2 original-

the Fujifilm Headquarters located in Tokyo

meticulously processed in an attempt to increase

ly in the air through photosynthe-

Midtown, Roppongi (P.15). Former Fujifilm

customer satisfaction. Fujifilm and Fuji Xerox also

sis performed by plants, so the CO2 generated in its

employees with excellent customer contact skills

participated in the 2nd International Conference

combustion does not add to the actual amount ofand a wealth of knowledge in photography servefor Universal Design in KYOTO 2006 held by theCO2 in the atmosphere, making it carbon-neutral.

as senior concierges to provide detailed explana-International Association for Universal Design in

The Biomass Mark is a logo used to certify andtions to customers. This is also one of the ways we

October 2006. Fujifilm’s and Fuji Xerox’s exhibits

promote products containing biomass, and Fujifilm

are addressing the ageing society, and we will con-highlighting universal design initiatives were based

has obtained certification for affixing the Biomasstinue to consider ways to utilize the skills of experi-on the theme of “Kind to people, easy to use” forMark to film products (such as FUJITAC Film andenced former employees in the future.

Fujifilm and “You can do it alone, everyone can do

Wide View Film) used in the manufacturing ofit” for Fuji Xerox with both exhibits being highly

LCDs, which has become a major growth businessregarded by attendees. In future, we will continue

in recent years. We are making every effort to pro-to increase opportunities for hearing from cus-

mote products with the Biomass Mark.

Biomass MarkFUJIFILM Holdings Corporation Sustainability Report 2007

52

Provision of Product Safety Information(MSDS/AIS)MSDS (Material Safety Data Sheets)*3
To enable customers to buy and use our productswith confidence, we strive to provide timely information on product safety. MSDS is a tool to prevent accidents arising from chemical substances
and to ensure safety (for human health and theecological system) in the handling of chemical
content. We have provided MSDS information on
our website since 1997, and each of our operating
divisions offers this information to its customers inprinted form or on CD-ROMs. MSDS are preparedin accordance with Japanese Industrial Standards(JIS) specifications and guidelines issued by theJapan Chemical Industry Association, and state
whether chemical substances stipulated by the
PRTR Law or the Industrial Safety and Health Law
are used in the product in question. As of March
2007, the number of MSDS prepared by the company exceeded 1,500. Furthermore, product labels
and MSDS were updated for products containing
substances that must be labeled in accordancewith the revised Industrial Safety and Health Law(effective since December 2006) incorporating
GHS*4. In future, we will continue MSDS preparation for products that are covered due to changes
in thresholds.
AIS (Article Product Environmental Safety
Information Sheet)*5
Unlike MSDS, safety information (in the form of
AIS) on such materials as photographic film andpaper, pre-sensitized aluminum plate, and flatpanel display material is not legally required to bedisclosed. However, under Fujifilm’s internal rules
established in April 2003, AISs are prepared voluntarily and made public on our website and provided
directly to users. These AISs are prepared according
to Fujifilm’s own program and they are managed
and operated jointly with Fujifilm’s overseas affiliates. As of March 2007, 170 AISs had been prepared and made available in Japanese, English, andother European languages (French, German, etc.).
Compliance with
the RoHS Directive (MSDSplus, AISplus)
In response to requirements for the provision of
information on specified chemical content under
RoHS and other regulations, Fujifilm prepares
MSDSplus and AISplus information sheets other than
MSDS and AIS under its internal rules based on theguidelines of the Japan Chemical Industry
Association. In future, we will consider disclosing
these on our website and intend to change them tothe format being considered in JAMP (P.57).

http://www.fujifilm.co.jp/msds/(Available in Japanese only)

53

FUJIFILM Holdings Corporation Sustainability Report 2007

Product Safety Management (P/L:Japanese law)
The most important responsibility for a manufacturer is to ensure the safety of the products that it provides to society. Fujifilm works consistently to promote and improve the safety of its products at allstages from design through manufacture and sales,
and then to final disposal through in-depth safety
management practices. A companywide policy on
product safety management has been established,and priority targets have been identified to ensure
consistent operation throughout Fujifilm and its
affiliates. Moreover, in response to the enforcementof the revised Consumer Products Safety Law inJapan in May 2007, we reviewed our internal organization in an effort to speed up the communicationof product liability information. When serious product liability incidents require companywide action,
they are discussed in the Total Risk Management
Committee. Other PL incidents are discussed in reg Product Safety Management Systemular meetings of the PL Committee in an attempt tomake sustained improvements. PL incidents concerning products made and sold not only in Japan,
but also overseas will be addressed in a similar way
by Fujifilm Group and Fujifilm. The system for product safety has three components: product safetyassurance, the processing of information related to
product liability, and internal product safety monitoring. Internal audits are conducted periodically,
and training on product safety is provided toincrease employees’ awareness of product safety.

Priority Targets Concerning Product Safety Management
1. Legal compliance2. Promotion of product safety measures
3. Maintaining the emergency response system for product accidents
4. Notifying customers of product safety information
5. Providing employee education and training on product safety

 Systems Related to Product Safety Management

President

Total Risk Management Committee
Chairman: President<Sub-committee>
Responses toserious product complaints(Including PL)

Product Safety Policy
Product Safety Manual

PL Committee
Chairman: CSR Officer
Office: CSR Division
General Manager of Ecology& Quality Management Division
General Manager of Relevant Division
General Manager of Marketing Division Flowchart for Dealing with PL Issues

Product
SafetyAssurance
System

PL-RelatedInformation
Processing
SystemInternal
Product Safety
Monitoring
SystemIf companywide
response is required
Considerationof response

PL-related issue arises

Report preparation

A PL-related issue is defined as a case when PL
has not been incurred but
there is a possibility that aliability may be incurred.

The division receiving PL
information prepares a PL
report and notifies the relevant division and the
CP&RM.

If companywide
response is
not required

Countermeasures, response
Report to supervising authorityand public announcement if required•Acquisition of information,customer response•Eliminate all present risk
•Marketing •Quality Assurance •Safety measures for future products•Accumulation and establishment•Technical •Productionof information for improving safety

Considerationof response

Total Risk Management Committee
Sub-committee for dealing with major
product-related complaints (including product liability)
Implementationof response

Considerationof response•Acquisition of information,customer response•Eliminate all present risk
•Safetymeasures for future products•Marketing •Quality Assurance•Accumulation and establishment•Technical •Productionof information for improving safety

Considerationof response

PL Committee Office(Ecology &Quality Management Division)•Implementationand management of response•Call meeting of PL Committee*1 Declaration of Conformity: While ISO 9001 and ISO 14001 are standards for which certification is obtained through third-party examining
authorities, ISO 10002 is a guideline standard in which a company builds systems to conform with the standard and evaluates these systems
based on their operation and internal audits before taking responsibility to declare its own conformity to the standard (7 major companies havemade a declaration as of March 2007).
*2 Biomass Mark: A logo that communicates the concept of clover growing from the earth. This mark is based on a decision of the JapaneseCabinet in December 2002 to approve the Comprehensive Strategy for Biomass Nippon. To promote the use of biomass, the Japan Organics
Recycling Association operates a system for certifying and using this mark and the system has been in full operation since August 2006. For
more detailed information, please access http://www.jora.jp/eng/index.html.
*3 MSDS: MSDS is the abbreviation for Material Safety Data Sheets. The MSDS provides the information needed for the safe handling of chemicals
and is intended to prevent any accidents related to chemicals before they occur. It is distributed from the supplier to the handler together withthe product.
*4 GHS (Globally Harmonized System of Classification and Labeling of Chemicals): A series of global uniform rules for displaying labels and classifying the harmful effects of chemical substances.
*5 AIS: AIS is the abbreviation for Article Information Sheet. Developers are classified as “non-article” products, while photographic film is classified as an “article” product. The AIS provides the information necessary for handling article products and is intended to prevent possible accidents before they occur. It provides an explanation from the supplier to the handler of the product in accordance with the guidelines issued by
the photography industry in 1996.
*6 MSDSplus: “Information sheet on designated chemical substances” proposed by the Japan Chemical Industry Association

Social Activities
Communication
with Shareholders
and Investors

Shareholder Composition

Internal Systems for Timely Disclosure

Compared with March 31, 2006, the percentage ofshares held by foreign corporate investors was 0.9
points lower as of March 31, 2007 and accounted
for more than half of our shares outstanding.

The Fujifilm Group has introduced the following
disclosure process flow to provide information ona timely basis:

Treasury stock
3,466k shares
0.7%
Foreign corporations, etc.
258,329k shares
50.2%

Financial institutions
187,865k shares
36.5%

Securities companies
9,082k shares
1.7%

Individuals, etc.
35,800k shares
7.0%

Other corporations

As stated in the Fujifilm Group Charter for
Corporate Behavior, Fujifilm “will commu-

20,084k shares
As of March 31, 2007
3.9%
Total number of shareholders: 31,551
Number of shares issued: 514,626k shares (k=1,000)

nicate with customers, local communities,
shareholders and other members of society, conduct appropriate and fair disclosureof corporate information.” and efforts arebeing made to communicate with shareholders and investors based on this.

IR Information Disclosure Policy

General managers
of divisions having
material information

General Manager,
Corporate Planning
Headquarters

Consolidated
subsidiaries

Reports onmaterial information

Reports onmaterial information
General Manager of Legal Division(Together with the general managersof the Corporate Public Relations Divisionand the IR Office, as necessary)

The general managers of divisions having material information and the Legal Divisions confer with the
managers of the Corporate Public Relations Divisionand the IR Office and then prepare a proposal for thetiming and method of disclosure.

President

Approval

Based on the Fujifilm Group Charter for Corporate
Behavior, we have prepared our IR Information
Disclosure Policy. This policy statement states
publicly Fujifilm’s basic stance and standards for
information disclosure. The information can befound on the Website below.

General Manager of IR Office(Responsible for the handling of information
submitted to the securities exchanges)

Disclosure

Stock Exchanges

http://www.fujifilmholdings.com/en/
investors/information_disclosure_policy/(As of July 2007)

Basic Approach

IR Activities

Based on its IR Information Disclosure Policy, theIR Office issues information relating to management strategy, financial performance, and othercorporate matters while emphasizing timely disclosure, fairness, accuracy, and continuity. In disclosing corporate information, we go beyond
merely issuing financial data. We aim to increase
shareholders’ and investors’ understanding of thefinancial situation of the Fujifilm Group. We arealso fostering trust and supporting accurate evaluation of the Fujifilm Group by collaborating with
relevant departments to proactively offer information on a broader range of topics, including theprincipal issues covered in our Medium-Term
Management Plan and progress made on thoseissues.
Looking ahead, while strengthening ties of communication with foreign investors, who now own
more than half of our shares, we want to provide
more in-depth information to individual investors
as the number of individual investors in Japan in
the stock market increases, we want to promote a
better understanding of the business activities of
the Fujifilm Group.

The IR Office aims to gain understanding, confidence and support from shareholders and investors
with regard to mid to long term efforts to improvethe business, financial standing and corporate valueof FUJIFILM Holdings, and is actively increasing
opportunities and tools for providing information.
As a rule, all documents are released in Japaneseand English at the same time, in an effort to perform disclosure inside and outside Japan without
any time lag.
Since January 2007, we have not only publisheddocumentation for results briefings on the
Company Website, but also endeavored to distribute audio (Japanese and English) of results briefings
and medium term business plan announcements.
This has made it possible to fairly transmit information to individual investors and foreign investors.
We have also increased opportunities for visiting
overseas investors and have increased communication such as explanations regarding results andmedium term business plans.
Moreover, we started the “Meet Fujifilm” website in 2006 to further improve IR for individual
investors. We will provide information on many
aspects of our business such as the dramaticchanges to our business structure occurring as aresult of digitalization and our social contribution
activities.

Magazine for Shareholders(Fujifilm NEWS)

Annual Report

Shareholder and Investor Information Site

“Meet Fujifilm”
for Individual Investors

Audio Distribution Website

http://www.fujifilmholdings.com/en/
investors/“Meet Fujifilm” (Available in Japanese only)
http://www.fujifilmholdings.com/ja/
investors/individual/

FUJIFILM Holdings Corporation Sustainability Report 200754

Social Activities

Procurement of Materials

Relationships with Our
Suppliers

Basic Purchasing Policy and Purchasing Policy

Purchasing Policy

As a member of the international community,

1. Our criteria for initiating business with a newcomer or to
conduct a specific transaction will be based on how wellrational and clear standards are met in terms of productquality, price, reliability, and the capability to provide stable supply.

Fujifilm is always seeking to contribute to thedevelopment of society by offering its customers
better products and services. For this reason, weare conducting purchasing activities for goods andservices in accordance with the following policy.

Based on the Fujifilm Group Charter for
Corporate Behavior, the Fujifilm Group
conducts its procurement activities
according to the principle of acting“through fair competition and trade
based on an open, fair and clear corporate culture.” With the cooperation of our
suppliers, we are working to conduct
environmentally friendly procurement
based on the basic stance of protecting
nature and conserving the environment.
http://www.fujifilm.com/about/global_procurement/

4. We will actively seek to create opportunities for newcomers by periodically reviewing vendors with whom we transact on a continual basis.

Basic Purchasing Policy
1. Rational selection standards
We will select vendors based upon rational and clear standards, such as quality, price, delivery assurance and operating stability, so as to purchase superior goods and services
from the most competitive suppliers. Decisions on purchasing are made by the Purchasing Division, which is independent from other divisions.
2. Openness and fairness
We will impartially provide all Japanese and overseas vendors with opportunities to sell us their products and services. In addition, we will vigorously strive to purchase not
only from vendors with past transactions, but from newcomers as well.
3. Observance of laws, conservation of natural resources
and protection of the environment
In conducting our purchasing activities, we will seek to fulfill our role as a good corporate citizen by observing all
related laws and regulations and by taking into consideration such factors as conservation of natural resources andthe protection of the environment.
We hope your understanding of our purchasing policies,
and procedures, as elaborated here, will contribute toestablishing and furthering a beneficial partnership basedon mutual trust.

5. We will request offers to be made only from prospective
vendors. In the event that a competitive bidding takes
place or we select a vendor after comparing requested
offers, those vendors not qualifying will have the opportunity to seek our justification, which we will provide within
limits.
6. As a rule, we will conduct our purchasing activities inaccordance with the written terms of a contract. Continualtransactions will be based by mutually agreeing to theterms set in a basic contract.
7. We will not transact with vendors that aim to sell our
products and/or services directly.
8. We will preserve confidentiality of any information related
to a particular vendor obtained in the course of transactingwith the firm.
9. We will not engage in any transactions that lead to theviolation of a third party's intellectual property rights.
10.Our purchasing officers will not maintain any relationships
based on personal interests with existing or prospective
vendors.

 Main Items Purchased
The main items purchased by Fujifilm can be divided into four categories. Transactions of indirect materials
such as equipment and machinery utilize the electronic SPIRITS purchasing system to increase speed andreduce costs through the centralization of purchasing.

Overview of Activities
in the Fiscal Year 2006
With the transition to a holding company structure
in October 2006, we will work to encourage collaboration between Fujifilm and Fuji Xerox as a priority issue for the future. Specifically, we are considering a common procurement policy for the Fujifilm
Group based on a CSR perspective and will
endeavor to share information throughout operating companies and affiliates.
In the fiscal year 2006, we established a Pulp
Procurement Standard for procuring pulp and pulp
raw materials handled in Fujifilm factories. We also
added a new CSR item to the inspections forchecking the environmental friendliness of thebusiness environment conducted on our suppliersin an attempt to promote greater understanding
among suppliers and raise awareness of the importance of social responsibility and corporate ethics.
Fujifilm has also published its Basic Purchasing
Policy and Purchasing Policy on its Website in aneffort to promote fair and open purchasing from all
suppliers. (Japanese only)

FUJIFILM Holdings Corporation Sustainability Report 2007

3. We will strive to purchase from as wide a variety ofsources as possible, in order to avoid excessive reliance ona single vendor for procurements, while also preventing asingle vendor from becoming excessively dependent on us
for their business.

(Fujifilm)

http://www.fujixerox.co.jp/company/
sr/stakeholder/customer/supply.html(Available in Japanese only)(Fuji Xerox)55

2. As a rule, we will compare offers from several vendors
simultaneously to promote a healthy, competitive environment and engage in the fair selection of our suppliers.

Main Items Purchased

Parts forDigital Cameras etc.

Raw Materials

Packaging Materials

Equipment, Machinery, etc.

Silver, aluminum (ingots andsheets), pulp, base film, basepaper, LDPE/HDPE, PET, PTA,
MEG, TAC, gelatin for photouse, magnetic iron oxide,
resin, plastic powder, chemicals (ultraviolet absorbent,
plasticizer, solvent, special
chemicals, etc.)

Cardboard cartons, boxes,
laminated packing (bags andsheets), rolls, wrapping film,
etc.

Manufacturing equipment,
electric equipment, environmental air conditioning, processing facilities, equipment
for research experiments,
office and work consumables,
fixtures and fittings, products
and components for protecting manufacturing equipment, etc.

ICs, LSIs, CCDs, connectors,
circuit boards, optical lenses,
resin and molds, steel, etc.

SilverCardboard cartons

Manufacturing equipment

Optical lenses

Gelatin for photo-use

Boxes

Inspection equipment

Toward Sustainable Development

Training of Professional Buyers

Green Procurement and Green Purchasing
Concern for the environment from the perspective of
the procurement of parts, materials, and other items
is one of the items for consideration in the Design forEnvironment (P.70) that Fujifilm is implementing.
Fujifilm sets green standards for its suppliers and the
products that it procures, and works to make
improvements in both standards and products. Thesestandards are available on Fujifilm’s Website.
In the fiscal year 2003, Fujifilm attained its goalof using 100% green procurement when purchasing for 5 types of office products*1. We are making
every effort to expand the adoption of green procurement. The suppliers are required to obtain
ISO14001 or to meet 9 of the 12 requirements forGreen standards. In the fiscal year 2006, an item
for “CSR initiatives” based on the Nippon
Keidanren Charter for Good Corporate Behavior
was incorporated into the inspections of the levelof environmental friendliness of the business environment being conducted on suppliers, and efforts
were made to promote understanding among suppliers. Furthermore, the systems (inspection methods, briefings and audits) and know-how established with suppliers in green procurement are
being utilized in the management of chemical substances (RoHS compliance) (P.57) by further developing green procurement.

Fujifilm and its affiliates have an ongoing program
to train professionals who can conduct purchasing
activities fairly and properly.
When first appointed, purchasing staff attend theTraining Seminar for New Buyers, which covers
purchasing guidelines, legal matters, and practicalpurchasing procedures, in addition to learning
about their role as a check against purchasers
such as factories.
As Fujifilm executes over 300,000 agreements
every year, we are continually providing education
to ensure that procurement is conducted professionally and that staff are not caught up in the
day-to-day routine.
Since 2005, we have been conducting an elearning course on importing operations andencouraging relevant employees in Fujifilm and its
affiliates to take the course.

Green Procurement Standards for Suppliers
1. Hold ISO 14001 certification or expect to obtain it within
three years, or, hold EcoStage*2, EcoAction 21*3, or KES*4,
or are scheduled to obtain one of these certifications within
one year.
2. For suppliers that do not meet standard 1. above: Must becompliant with environmental-related regulations; do nothandle any of the chemical substances specified by Fujifilm;
and satisfy 70% or more of the 12 items*5 Fujifilm has
specified related to environmental preservation and chemical content.

Green Procurement Standards for Products
1. Do not contain chemical substances specified in Prohibited
Chemical Content*6.
2. Measure and manage Chemical Content Subject toReduction *7 and Chemical Content that Must Be
Measured*8.
3. Provide accurate information on the management of thereceipt of raw materials and parts, processes, and shipments, in line with the Guidelines for Management ofChemical Content.

Fujifilm Establishmentof Pulp Procurement Policy
From the perspective of forest conservation andenvironmental management, the Fujifilm
Procurement Division established a Pulp
Procurement Standard in March 2007. This standard stipulates provisions concerning pulp andpulp raw materials processed into products in
Fujifilm’s factories and laboratories, advocating
sustainable forest management and stipulatingthat procurement should be conducted from suppliers that take the environment, health and safety
seriously.

Fuji Xerox
Sustainable Paper Procurement
In December 2004, Fuji Xerox established thePaper Procurement Rules Concerning theEnvironment, Health and Safety with regard topaper procured inside and outside Japan by Fuji
Xerox and its affiliates. In addition to compliancewith laws and regulations, these rules require that
pulp used as raw material is provided from sustainably managed forests and that the source of
paper used for recycled pulp is clearly stated.
Negotiations with suppliers began in 2005, and it
was confirmed that all domestic paper companies
conform to the rules. There were some overseas
suppliers that did not conform to the rules, butalternative suppliers were investigated and the
procurement system was almost completely in linewith the rules by the end of 2005. We will continue to conduct investigations yearly and request
the submission of written oaths in an effort tomaintain conformance with the rules.
http://www.fujixerox.co.jp/eng/sr/environment/pro
duct/*1 5 types of office supplies: (1) office automation paper, (2) copiers, printers, and fax machines, (3) PCs, (4) writing and other office supplies, and (5) general-purpose goods.
*2 EcoStage: An environment evaluation and support system to assist small and medium-sized companies in creating and operating environmental management systems that are less burdensome than the ISO systems but still
ensure transparency.
*3 EcoAction 21: This system enables users to implement, operate, and maintain environmental initiatives effectively and efficiently, set objectives related to the environment, take action, summarize the results, evaluate them,and prepare reports on these activities. This system was created as a certification and registration framework based on the EcoAction Guidelines established by the Ministry of the Environment and offers an environmental system that is easy for small and medium-sized companies, schools, and others to use.
*4 KES: An environmental management system recommended by The Miyako Agenda 21 Forum.
*5 12 items: (1) corporate philosophy and policy relating to environmental preservation, (2) goals for environmental preservation, (3) implementation plan, (4) organization for promoting environmental preservation, (5) conduct
reviews of compliance with legal regulations, (6) prevent atmospheric pollution, (7) prevent water pollution, (8) system for management of chemical content, (9) reduce waste, (10) conserve energy, (11) crisis management
systems, and (12) related education and training programs.
*6 Prohibited Chemical Content: Chemical substances for which manufacture, use, import, and other actions are prohibited.
*7 Chemical Content Subject to Reduction: Chemical content that will be reduced as a result of trends in legal regulations and Fujifilm policies.
*8 Chemical Content that Must Be Measured: Chemical content that must be measured as provided for in Fujifilm’s Basic Regulations for Design for Environment.

FUJIFILM Holdings Corporation Sustainability Report 2007

56

From Green Procurement toManagement of Chemical Content
Background for Initiatives
Each electronic and electrical product, for example
a medium-sized one, manufactured and provided
by Fujifilm and its affiliates is made of 1,000 to
20,000 parts. In cases where parts contain harmful chemicals, it is necessary to dispose of the
products appropriately after use so as not to cause
environmental pollution and damage to health.
Accordingly, there is a worldwide movement totake preventative action such as limiting the useof these harmful substances contained in products
by regulation, such as the RoHS Directive and
REACH Regulation. At Fujifilm, we believe it isnecessary to employ management of chemical
content, as the next phase concept of green procurement throughout the entire supply chain toensure thorough compliance with the world’s laws
and ordinances aimed at protecting the environment.

tives that are growing in importance and for use
as reference for Fujifilm’s own initiatives. All information on management of chemical content canbe found on the Fujifilm website in Japanese,
English and Chinese.
After examining the surveillance results, Fujifilm
makes inquiries and conducts on-site inspections,when appropriate, to confirm actual workplace
conditions in order to provide guidance and support. The basic stance of Fujifilm is to work with
our suppliers for improvement. In future, we will
work together with all suppliers inside and outside
Japan and also promote self-surveillance within
Fujifilm and its affiliates to ensure proper management of chemical content in Fujifilm and its affiliates.

e-Learning (Japanese)

e-Learning (English)

Participation in and Contribution to JAMP
e-Learning (Chinese)

Management of Chemical Content

Suppliers

Fujifilm andGreenProcurement its Affiliates•Purchasing divisions•Manufacturing
and sales divisions•Marketing divisions•Development divisions•Manufacturing divisions•Quality assurance divisions•Procurement divisions

 Seminars for Suppliers
In 2005, Fujifilm established Basic Regulations forManagement of Chemical Content and Guidelines
for Management of Chemical Content.
Subsequently, we have created related internal systems, conducted in-house seminars, and taken
other measures to raise the awareness of thesematters within the Group. Beginning in August
2005, we held 9 seminars for 985 employees of
680 of our suppliers that handle chemicals coveredby RoHS, with the aim of making our suppliers fully
aware of related issues. In January 2007, we started seminars covered by the second survey, and 226
employees of 180 of our suppliers had participatedby March. From the second survey, to gain theunderstanding of people that could not participate
in seminars, and overseas suppliers, we created elearning materials with voice commentary in threelanguages (Japanese, English and Chinese), which
are currently being used.

57

FUJIFILM Holdings Corporation Sustainability Report 2007

 Self-Surveillance System
There are several thousand suppliers directly providing parts and other goods to Fujifilm. In view of
the number of items to be surveyed and minimizing trouble with suppliers, we have introduced
electronic surveillance. Under this system, we relyon suppliers to conduct self-surveillance and thenregister information on the management of chemical content via the Internet. Electronic surveillance
includes the “chemical content self-surveillance”
and the inspections of the level of environmental
friendliness of the business environment used toassess the status of ISO 14001 acquisition etc. In
the second survey conducted from March 2007,
items concerning CSR were added to the selfcheck of the level of environmental friendliness ofthe business environment to promote CSR initia-

JAMP (Japan Article Management Promotion-consortium) is an organization made up of companies
from the chemical, electric and auto industries thatwas launched to comply with REACH (P.71) thatcame into force in August 2007. JAMP recognizes
the need for appropriate and smooth communication of information on the chemical content of
products throughout the supply chain, and it promotes activities such as the creation of practicalmechanisms to reduce the burden of investigating
information on the chemical content of products,
providing support for dissemination among companies and the preparation of infrastructure for providing information. Fujifilm has actively participatedin JAMP as one of founding companies and aims to
make the Japanese industry more competitive on
the global stage and to contribute to the world.
JAMP Website

http://www.jamp-info.com/(Available in Japanese only) Self-Surveillance for Management of Chemical Content

Fujifilm and its affiliates

Suppliers

In-house regulations forthe management of chemical content
Purchased goods/processes/information management

Purchased goods/processes/information management

Guidelines for Management of Chemical Content
Self-surveillance
and resulting report

Self-surveillance
and resulting reportManagement guarantees

Obtaining self-surveillance
registration number

Chemical content guarantees

Recording registration number
on specification sheets, etc.

Social Activities
Communication with
Our Employees

The Fujifilm Group Charter for Corporate
Behavior states the following principle
regarding personnel: “We strive todevelop the skills of all employees, toprovide safe and comfortable work-

ees, and the survey results were used to identify
issues in each workplace, and efforts are now
being made to transform these workplaces.
In the fiscal year 2006, we also launched a project team (mainly made up of women) for examining career advancement for women and support
for successful balancing of work and home life,
and worked to build a new personnel information
system (online in January 2007) to promote theeffective utilization of personnel.
The transition to a holding company structure in
October 2006 has led to the strengthening of consolidated management, and in future, we will promote interaction between personnel in different
groups, work appropriately and effectively utilize
personnel, and provide the necessary support ineducational aspects. Please see the website below
for details on the activities of Fuji Xerox.
http://www.fujixerox.co.jp/company/
sr/stakeholder/employee/index.html(Available in Japanese only)Composition of the Fujifilm Workforce(Non-consolidated Figures for Fujifilm)

places, and to respect diversity, individuality and differences.” Based on thisOverview of Activities
in the Fiscal Year 2006
To make employees’ work and the workplace contribute to the affluence of their lifestyles and offer
them valuable experience, we are undertaking initiatives on a number of fronts. These include providing a suitable workplace environment, helping
them to maintain and improve their health andoffering support for raising their families as theywork. Looking to attain the goals of our MediumTerm Management Plan “VISION75,” the fiscal
year 2006 saw us implementing structural reforms
in the Imaging Solutions Business, effectively andefficiently reassigning personnel to existing
growth businesses and new businesses, while promoting Fujifilm Way activities (FW activities)
throughout the company to transform the corporate structure and striving to strengthen workinglevel capabilities in the workplace.
FW activities are aimed at the creation of“strong individuals, strong organizations” able toadapt to changes in the environment. The ideal
image of employees and the basics of working
methods are summed up in the FW Guidebook, abooklet distributed to employees. In the latter halfof the fiscal year 2006, an “Organization
Diagnosis Survey” was conducted for all employ-

8,098
regular employees:
89.8%
of the total workforce

Status of the Workforce

principle, we work to create bonds oftrust with employees and with society.

employees about our business operations andtheir work. We have also continued the internshipprogram and we are working to promote anunderstanding of Fujifilm among students.
Persons newly employed in the fiscal year 2007
included 36 university graduates for office positions (8 of whom were women) and 157 university
graduates for technical positions (23 of whomwere women). To employ mid-career personnel
from outside the Group who already have significant professional experience, Fujifilm has an
ongoing recruitment program. In the fiscal year
2006, 37 mid-career personnel (including 6
women) with bachelor degrees were employed.
Further information on employment at the Fujifilm
Group is available on the Fujifilm Website.

Due to the broad spectrum of businesses engaged
in by the Fujifilm Group and the extent of its global business operations, steps have been taken to
improve the working environment and welfare
aspects in accordance with diverse cultural andsocial conditions with an emphasis based on thecommunities and values in each country andregion. We are also working to promote interaction between personnel among group companies
and to improve the utilization of personnel
throughout the entire Fujifilm Group.
In January 2007, we introduced a new personnel
information system to promote more effective utilization of personnel. In recruitment, we are working from the perspective of securing the next generation of leaders and a diverse range of personnel. Following on from last year, company information meetings were conducted by the Fujifilm
Group including Fujifilm and Fuji Xerox in January
2007, assisting the recruiting activities of the companies in the group. We have also increased thenumber of opportunities in joint recruitment seminars for communicating the direct opinions of

913 non-regular employees:
10.2% of the total workforce

Managerial
positions: 16.9%

Temporary employees: 8.5%
Part-timers: 0.2%
Employees working
after retirement: 0.6%
Other (Contract employees,etc.) 0.7%

(As of March 31, 2007)

Percentages are in relation
to total number of employees

Numbers of regular employees(Non-consolidated Figures for Fujifilm)
Female 16.0%
1,296

Male 84.0%
6,802(As of March 31, 2007)

Composition of Workforce by Years of Service(Non-consolidated Figures for Fujifilm)
35 years or more:
12.4%

Less than 5 years:
14.5%

Less than 35 years:
9.5%

Less than 10 years:
10.3%
Less than 15 years:
5.7%

Less than 30 years:
11.9%
Less than 25 years:
12.8%

Less than 20 years:
22.9%(As of March 31, 2007)

 Average Age, Average Years of Service, Average
Number of Dependents, Utilization of Paid Leave(Non-consolidated Figures for Fujifilm)
Average Age

Employment information Website

http://www.fujifilm.co.jp/corporate/jobs/(Available in Japanese only)

42.10

Average Years Average Number Utilizationof Serviceof Dependents of Paid Leave
20.64

1.5

73%

(As of March 31, 2007)
Utilization of paid leave is for the period
from October 16, 2005 until September 30, 2006.

FUJIFILM Holdings Corporation Sustainability Report 200758

Responding to Diversity
 Support for the Performance of Women
The Second Foundation of Fujifilm signifies our entry
into new businesses and the transformation of how
we work, and these changes require even greater
effort from employees than in the past, and they must
perform to their maximum potential in their respective
workplaces. For the Company to create a stronger
corporate culture, it is necessary to ensure that adiverse range of personnel can perform well regardless of factors such as gender or age, and we would
particularly like to strengthen initiatives to create a
corporate culture in which women can succeed.
At present, Fujifilm still has few women in managerial or leadership positions, but we are addressing thischallenge. In recent years, there has been an increaseof female candidates for managerial positions, andwe are taking steps to foster their opportunities more
systematically. As of March 31, 2007, there were 10
women in managerial positions in Fujifilm (non-consolidated), which was 3 more than the previous year.
In March 2007, we launched the F-POWER Project
Promotion Team made up primarily of women for the
purpose of further promoting the achievements ofwomen in the Company, in an effort to create a corporate culture conducive to the success of women.
 Balancing Work and LifeIn July 2007, the following systems were implemented in Fujifilm based partially on opinions from the FPOWER Project Promotion Team and incorporating
the perspectives of “establishing an environment
enabling performing to potential and concentration
on work without any concerns even in maternity andchild-rearing,” “making a companywide response to
the declining birthrate per household and the demographic aging of population in Japan” and “supporting self-development initiatives of employees.”• Implementation of reduced working hours
Working hours may be reduced by up to 2 hours per day
for parents of children up to the 3rd year of elementary
school.
• Improved nursing leave system
In addition to permitting nursing leave in half-day units,
the age of children covered has been raised from “before
elementary school” to “up to the 3rd year of elementary
school” and the number of days of leave that can be taken
has been raised from five to six.
• Provision of lump-sum payments for birth of children
First child: 50,000 yen
Second child: 100,000 yen
Third child and onwards: 1,000,000 yen per child• Support for fertility treatment
Stock leave*1 may be used for fertility treatment and aleave of absence of up to one year may be taken (financial
support from the benefit society has also been introduced).
• Support for self-development
Stock leave may be used for self-development.

Other systems including maternity leave for sevenweeks before giving birth and eight weeks afterwards, which is one week longer than the statutory
amount of leave, and up to two years of leave forchild-rearing may be taken before the child turns
three years old. There have also been cases in whichmale employees have taken leave of absence forchild-rearing or long-term “stock leave” for child-

59

FUJIFILM Holdings Corporation Sustainability Report 2007

rearing, clearly signifying that use of the system has
become more widespread.
Three male employees utilized child-rearing leave inthe fiscal year 2006. In accordance with the Law
Concerning Measures for Fostering Next-Generation
Workers, we have established a “General Employer’s
Action Plan,” and in addition to implementing initiatives, we have also applied for “certification” as acompany utilizing these initiatives.
Number of Employees Taking Leave of Absence
to Care for the Elderly or for Child Rearing(Non-consolidated Figures for Fujifilm)

Fiscal 2004

Fiscal 2005

Fiscal 2006

Care for the elderly

10

2

1

Child rearing

45

39

32

employed a framework in which employees can perform according to their own intentions and skills
regardless of age.
Promotion of Employment of Persons with Disabilities
To provide persons with disabilities with more equal
employment opportunities, employers with a workforce above a specified level are required by law toemploy at least 1.8% of persons with disabilities.
Fujifilm considers the aptitude of each individual andis working to offer a safe working environment where
they can make full use of their abilities, also employing people with mental disabilities in the fiscal year
2006. At the end of the fiscal year 2006, the numberof these persons employed at Fujifilm (non-consolidated) was 1.77%, but efforts are underway to raise
this figure to more than 1.8%.
Employment of Persons with Disabilities

Systems for Supporting Compatibility of Work and Family LifeAll of these systems provide for more generous leave than isrequired by law.
1. Child Rearing(1) Systems catering for pre and post-birth requirements(2) Leave of absence for child rearing(3) Use of stock leave for child rearing(4) Systems for employment while child rearing(5) Leave of absence for taking care of sick children(6) Shortened working hours(7) Use of stock leave for fertility treatment(8) Leave of absence for fertility treatment
2. Caring for family members(1) Leave of absence for caring for the elderly(2) Use of stock leave for caring for the elderly(3) Systems for employment while caring for the elderly
3 Other(1) Leave of absence for volunteer work
(2) Use of stock leave for volunteer work
(3) Use of stock leave for self-development*1: Stock Leave: A system enabling employees to accumulate unused leave time up to 60 days.
Accumulated leave days may be used for the treatment of personal health problems, rehabilitation, caring for elderly persons, and volunteer activities.

 Responding to the Aging Society
Fujifilm is addressing directly the issues of the declining birthrate per household and the demographic
aging of population. In July 2005, Fujifilm introduced
its Employment System for Workers with High-Level
Skills and its Work Management and Surveillance
System, with the goal of improving its methods fortransmitting sophisticated skills and know-how fromsenior to younger workers. Fujifilm is implementing
these systems effectively as one approach to dealing
with Japan’s demographic aging of the workforce.
Following the revision of Japan’s Law Concerning
Stability of Employment for Senior Workers in April
2006, Fujifilm has taken steps to revise standards forthe selection of those to be re-employed, employment
renewal conditions, and salary standards, and has
reviewed and revised the system for re-employment
based on labor agreements. In the fiscal year 2006,
about 40 employees were re-employed.
The mandatory retirement system in which managerial personnel must retire from their position at a certain age was abolished in October 2006 as we(%)(Non-consolidated Figures for Fujifilm)

2.0
1.8

1.70

1.77

1.78

1.77

1.77

2003

2004

2005

2006 (FY)

1.6
1.4
0

2002

Launch of the F-POWER Project
Promotion TeamIn March 2007, Fujifilm launched the “F-POWER
Project Promotion Team,” which promptly began its
activities. F-POWER is an abbreviation of “FUJIFILMPOSITIVE WOMEN ENCOURAGING RENOVATION”
and is based upon the desire to create a truly strong
Fujifilm in which every woman can perform to her fullpotential and succeed through her achievements. The
team is primarily made up of women and considers
issues that should be addressed in the future from theperspective of “enabling female employees to perform to their full potential and continue to work in
Fujifilm.” Specifically, this involves raising awarenessaround individuals such as “improving awarenessguidance and support capabilities of the workplaceand supervisors,” “improving support for the compatibility of work and child rearing” and “increasing theindividual’s motivation to work,” in addition to considering specific proposals both for systems underpinning these efforts and for support. Through these
activities, we would like to achieve the Company’s
goal of creating “strong individuals and strongorganizations.”

A meeting of the F-POWER Project Promotion TeamCreating a Secure Workplace Collaboration between Labor and Management
We at Fujifilm respect the vision of the labor unionand endeavor to maintain cooperative relationships
for the sake of happiness of employees and growthof the Company. To this end, we arrange for frequent opportunities for communication with thelabor union. The Central Labor and Management
Committee holds regular meetings to offer an
opportunity for the exchange of views between the
Company and the representatives of labor, andlabor and management committees at each workplace also hold regular meetings. Employee awareness surveys are conducted by the labor union once
every four years. The results of the survey held in
November and December 2006 show that responses
regarding whether it is “worthwhile working at
Fujifilm” are generally better than in other companies, however, awareness of “feeling the significance of and having dreams about the Company
and its business” is on the decline. Analysis by thelabor union suggests that the reason for this is that
“Each individual is unable to substantiate management policies in the tasks they face.” We would liketo improve dialogue to provide opportunities for“each employee to substantiate their own tasks”
and elicit positive feelings from union members,
while linking these efforts to the creation of strong
individuals.

Key Revisions to Systems Conducted According toAgreements between the Labor Union and the Company(Fujifilm non-consolidated)

Fiscal Year

Item

Fiscal 2004

•Implementation of F-PRO(discretionary work system)•Revisions to housing systems•Provisions for external assignment
to domestic affiliates

Fiscal 2005

•Implementation of system
for supervising workers with high-level skills•Improvement of child rearing
and elderly care systems•Revisions to employee rental housing systems

Fiscal 2006

•Revisions to re-employment systems•Clarification of transfer
and external assignment regulations•Revisions to travel expense regulations

Union Members, Proportion, Average Age(Non-consolidated Figures for Fujifilm)(Proportion: %)
100
90
80
0
(Number)
10,000(Average Age: Years)
60
42.1

42.1

42.5

42.4

42.2

85.4

85.3

85.3

85.0

84.6

40.7

40
81.2

0
8,509

8,000

8,458

8,306

8,231

8,097
6,628

6,000
4,000
2,000
0

20

2001

2002

2003

2004

2005

Union members
Proportion of union membership (in relation to employees)
Average age of union members

2006

Meetings between Fujifilm
and Fuji Xerox Held by the Labor Union
Young employees from both companies actively
exchanged opinions in a relaxed atmosphere in themeetings. Participants from Fujifilm voiced the opinion that they felt a strong sense of camaraderie as
fellow members of consolidated companies, andparticipants from Fuji Xerox said that they could
feel the strong awareness for reform among Fujifilm
employees.
The labor union aims to create better workplaces
and we would like to provide opportunities to monitor the opinions of employees in operating companies and share the information obtained with theCompany.

Meeting between Fujifilm and Fuji Xerox Held by the Labor Union

 Respect for Human Rights
and Elimination of Discrimination
The Fujifilm Group respects basic human rights anddoes not improperly violate the human rights of its
employees. In addition, we do not discriminate on
the basis of gender, age, nationality, ethnic origin,
beliefs, religion, social position, physical condition,or other characteristics and respect the privacy of
our employees.
To prevent sexual harassment and power harassment, we have prepared and distributed guidelines
to all employees, including those of Fujifilm and its
affiliates. In addition, we have provided a telephone
consultation service (the sexual harassment hotline). Moreover, arrangements have been made foroutside specialized counselors to receive requests
for consultation from employees, and while respecting the privacy of individuals receiving consultation,
we work toward the resolution of these issues. The
card that we prepared and distributed in 2005 thatprovides the contact information for the sexual
harassment hotline has made employees betteraware of this service and made it easier to use.
Other related activities include periodic training sessions for personnel in managerial positions in
Fujifilm and its affiliates on the subjects of respectfor human rights and the elimination of discrimination.

 Creating Healthy Minds and Strong Bodies
Fujifilm conducts questionnaire surveys and provides interviews with a company-employed physician based on the amount of hours of work. In addition, we have introduced a labor management system that allows for the monitoring of labor conditions of full-time and other employees and implements other focused initiatives to check on thehealth of employees. In 2005, we expanded thecoverage of our system that provides for interviews
with a company-employed physician, which areconducted upon the request of employees and withthe consent of their supervisors, thus establishing asystem for health care that involves teamwork
among medical care personnel, employees’ supervisors, and employees themselves.
Fujifilm has already adopted a number of thesemeasures, but beginning in 2002, these activities
have been stepped-up, principally through the formation of a Companywide Physical and Mental
Health Promotion Committee including industrial
medical care professionals. In the fiscal year 2007,
we plan to introduce a self-check system for mental
health and work to improve awareness about selfcare. We will also improve systems for preventing
mental illness in advance through measures such as
interviews conducted by industrial health staff andmedical care professionals. Also, when persons who
have taken leaves of absence to recover from illness
return to work, special periods can be set aside, as
necessary, to provide for an easier transition backto a regular work routine, and the three parties justpreviously mentioned — specialists, employeesupervisors, and labor departments — makearrangements for proper work design and follow-up
care. We have prepared and distributed guides forthese activities for the reference of managerial personnel and hold Mental Health Training sessions to
help supervisors of employees increase their awareness of mental health care. These sessions include
information to deepen the understanding of managerial personnel, including the introduction ofchecklist items for the early detection of illnesses,
potential dangers, and other matters. In addition,
along with the demographic aging of the workforce,
the Fujifilm Health Insurance Society has held regular annual Health Improvement Seminars for those
employees of Fujifilm and its affiliates who are
insured by the health insurance union since 1995.
These seminars, which are held at off-site locations,with participants spending the night at the seminarhouse, cover ways to improve eating habits andestablish a proper life routine. Employees are free toinvite their wives or husbands to attend these seminars with them, and, each time, the number ofapplicants exceeds the number of places available.
To date, more than 1,300 persons have attended
these seminars.

FUJIFILM Holdings Corporation Sustainability Report 200760

 Health and Safety in the Workplace
Fujifilm believes “The health and safety of labor isa fundamental precondition for production activities.” We therefore place strong emphasis on safety on a daily basis and work to secure labor safety,
in full compliance on a companywide basis withsafety and hygiene laws and regulations. For
example, activities that we conduct on an “asneeded“ basis include safety patrols by membersof labor and management, improvement of workplace inspections with the participation of specialists, thorough measures to prevent disasters andthe implementation of these measures in all workplaces, and training for employees.
In response to increased legislation addressing
asbestos problems, we have conducted surveys ofasbestos in company buildings, facilities andequipment. These surveys have covered all factories, offices, employee dormitories, and athleticfacilities, including buildings not currently in use.
As a result, we have completed work on all building materials, exposed asbestos or where asbestos
might enter the atmosphere. We plan to continue
to enhance our management of this issue andhave made arrangements for health consultationand other measures as needed.
Labor Accident Ratio (Non-consolidated Figures for Fujifilm)
1.0

Nurturing Self-motivated Human Resources

Improving Personnel
Developmentin the Workplace
Strengthening personnel
development capabilities in
the workplace through the
preparation of self-development plans and employee development interviews

Improving
the Training
CurriculaExpanding elective training
programs and promoting
Fujifilm Way activities

Improving Waysof Motivating
Personnel
Continuing the Company’s
in-house staff recruiting
program Improving Personnel Development in the Workplace
Strengthening personnel development capabilities in the workplace through the preparation of self-development plans and employee
development interviews
To keep the momentum of the self-development
cycle going, employees and their supervisors meetonce a year and prepare a self-development planthat clarifies the growth objectives and issues ofindividual employees.
Supervisors and individual employees think
together about what issues should be addressed
and the types of work to perform, as well as about
what techniques and skills the employees will needto address issues and perform his or her work.
We began this employee development interview
system in the fiscal year 2005, and we will implement it annually, making changes in the framework when necessary.

0.8
0.6

0.49

0.44

0.48

0.4

0.22

0.2

0.07

0.07

0
2004

2005

Labor Accident Ratio

2006

Number of labor accident victims
Gross number of hours worked

1,000,000

Labor Accident Severity (Non-consolidated Figures for Fujifilm)
0.20
0.15
0.08

0.10
0.05

0.05

0.02
0

0
2004

Labor Accident Severity

0.03

0
2005
Number of workdays lost
Gross number of hours worked

2 006
1,000

Chemicals *1
Fujifilm (5 workplaces)*1 From the Japan Chemical Industry Association’s labor safety
and hygiene studies

Career Paths to Promote Employee Development
Fujifilm emphasizes “nurturing self-motivatedhuman resources” and work to strengthen employees’ self-reliance. This is because we believe that thegrowth and development of each and every employee contributes to the strength of the company andgives it the vitality to grow and because a group ofpeople rich in individuality makes for a strong corporate organization and culture. Employees who are
self-motivated identify issues on their own initiative
and achieve results as they work through specificprocesses to address the issues they confront andundertake self-reforms.
Specifically, we are working to strengthen threeareas: “improving personnel development in theworkplace,” “improving the training curricula,” and“improving ways of motivating personnel.”

61

FUJIFILM Holdings Corporation Sustainability Report 2007

tributed to all employees to spread and establish
the content of this concept in all workplaces, andFujifilm Way Basic Training will begin in the fiscal
year 2007 to provide employee training mainly foryounger employees.

 Improving the Training Curricula
Expanding elective training programs
and promoting Fujifilm Way activities
To provide support for employee development, wehave introduced “layered training,” which helps
employees to become reacquainted with what is
expected of them in developing their capabilities inaccordance with the roles they play and clarify the
points employees should strengthen, “selectedtraining,” that is designed to nurture future corepersonnel, and “training by job function,” which
responds to specific needs in various workplaces,
as well as “elective attendance training” that
employees can undertake at the appropriate time
to meet individual educational needs and attainspecific growth objectives.
The elective training programs that began in July
2005 are under constant review and new programs
are being introduced in an effort to respond toopinions from the workplace through steps such as
the implementation of an e-Learning course in
December 2005. The programs are popular with
employees because they are able to select trainingthat suits their own individual growth plans.
Fujifilm is also promoting Fujifilm Way activities
throughout the entire company to attain “strong
working-level capabilities.” This stipulates andprovides the ideal image of what employees
should strive to become (Fujifilm Mind), the basics
of how to conduct work (Fujifilm Method) and thetools used to improve work methods (Fujifilm
Tools). The Fujifilm Way Guidebook has been dis-

Fujifilm Way

Ideal Fujifilm person(Fujifilm Mind)

Fujifilm’s Methodof Work(Fujifilm Method)

Basic concept of individuals(Model)Basic work method(Playbook)Tools used to
improve method of work
(Fujifilm Tools)

 Improving Ways of Motivating Personnel
Continuing the company’s in-house staff
recruiting program
The in-house staff recruiting program waslaunched in the fiscal year 2004 to encourage
active career development and nurture a culture offacing new challenges. When starting up new businesses, focusing on strategic areas, and beginning
new projects, the related divisions make requests
for personnel. The requests that are selected fromthose submitted are made public on the in-house
intranet and by other means to recruit suitable personnel broadly from within the company.
All personnel (including those holding the position of section chief) with three or more years ofexperience in the company are eligible to apply for
positions, and their applications are treated confidentially. After the screening of related documents,
applicants are interviewed by the division seeking
to recruit personnel and the Personnel Division.
Based on the results of the application process andinterviews, employees may take up the position forwhich they have applied.
According to the monitoring of these activities
thus far, those employees who have received theopportunity to make use of their accumulated technical capabilities, knowledge in special fields, abilities, and other qualifications are motivated andhave strong expectations about their new positions; this has a positive influence on other
employees around them. We plan to continue tomonitor the positive influence and effects of thisreassignment to new positions and continue tomake improvements in the in-house staff recruiting
program.
Results of In-House Staff Recruiting System(non-consolidated figures for Fujifilm)

Date

Number Number Numberof Staffofthat
Requested Applicants Qualified

August 2004

32

40

20

Second Round February 2005

37

27

13

August 2005

39

39

17

Fourth Round January 2006

19

44

22

August 2006

28

60

17

First Round

Third Round

Fifth RoundSocial Activities

Basic Concepts

Contributing to Society

What can we do as a “good corporate citizen?” Ever conscious of the issues posedby this question, we continually engage inproactive initiatives to contribute to society and offer broad support for activities
such as environmental education for future
generations and preserving the culture of

As good corporate citizens, we strive to correctly understand and respect local cultures and customs and to actively
engage in public interest activities, especially those that contribute to local community development. Based on this concept, the Fujifilm Group engages in environmental conservation activities, environmental education for future generations, community beautification programs and ongoing inter-community exchange, and continues to create social contributions through its business activities and products. Fujifilm Group is aiming to realize the objectives of its Medium-termManagement Plan VISION 75 and is simultaneously carrying out bold structural reforms, proactive research and development investment and M&A, as well as large-scale investments in growth areas. We have continued to move ahead withthe fortification of our corporate culture and the creation and cultivation of new businesses. The construction of second
and third production facilities at our flat panel display material manufacturer FUJIFILM Kyushu has been decided in order
to meet rising demand for LCDs. Furthermore, in Kaisei-town in Kanagawa Prefecture, we have opened the Fujifilm
Advanced Research Laboratories with the objective of realizing concrete results that will contribute to the society of the
future. All of these projects are carried out with the understanding and cooperation of the local people in each community. In the future, Fujifilm Group will continue to deepen exchange-based communication with local communities, assist
in the revitalization of these communities and contribute to the creation of abundant local societies. Moreover, by drawing on the unique qualities and areas of expertise that Fujifilm Group has at its disposal, a wide range of activities isbeing realized, such as educational programs that can convey our photography and related technologies to future generations, and Fuji Xerox’s practical implementation of its IT support for physically challenged persons and its Joho-Juku(“Information School”). Expanding beyond these activities, Fujifilm Group is also engaging in aggressive initiatives toencourage the spirit of volunteer work among employees, which is one of the important tasks of our time. The Group’s
main categories and initiated examples of social contribution activities are listed below.
 Introduced on pages 63 and 64

photography .

 Fujifilm

tributions of Fujifilm and Fuji Xerox, please

Co-Sponsorship of Kaiyo Academy

 Fuji Xerox Setsutaro Kobayashi Memorial FundFor more information on the social conEducation
and Training

 Fuji Xerox Funding for Education and Training Support by Affiliates in Asia
 Fuji Xerox Hasu Club’s International Support Activities for the Children of Asia
 Fuji Xerox Operation of the Aspen Institute Japanrefer to the websites below.

 Fuji Xerox Support for Junior Achievement

http://www.fujifilm.co.jp/corporate/environment/socialcontribution/(Available in Japanese only) Introduced in Features(Fujifilm)

http://www.fujixerox.com/eng/social

Environmental
Education
for Future
Generations

 Fujifilm

Support of Mirai (Future) Green Map

 Fujifilm

Support of the Green Lanes Environmental Diaries

 Fujifilm

Support of Foxfire in Japan Fujifilm

Educational Support for Actualizing Inverse Manufacturing of QuickSnap

 Fuji Xerox Support of Kids’ ISO Program(Fuji Xerox)

Environmental
Conservation
and Biodiversity

 Fujifilm

Fujifilm Green Fund

 Fujifilm

Labor Union China Tree-planting Volunteer Program Fujifilm

Labor Union ECO Club

 Fuji Xerox Narita Satoyama Conservation Group Fuji Xerox Training Course for nature conservation educators

Social Contribution
through Core Businesses

 Fujifilm

Photography Experiment Classes

 Fujifilm

Support of Photographers and Photography Exhibitions / Charity Photography Exhibitions

 Fujifilm

Support of Asahi Ecoart Series

 Fujifilm

Establishment of Endowed Chair in “Integrated Image Informatics”
at The University of Tokyo Hospital Fujifilm

Establishment of Endowed Chair in “Biorecognition Molecular Engineering”
at The University of Tokyo Fuji Xerox Joho-Juku
 Fuji Xerox Support for Preparing Large Font Textbooks
 Fuji Xerox Art by Xerox

Local Community
Cooperation

 Fujifilm

Maintenance of ”Haruki Michi” Walkway

 Fujifilm

Mt. Fuji Cleanup Fuji Xerox Save the Wooded Area of Tsukahara Committee
 Suzuka Fuji Xerox Acorn Square

Social Welfare
and Donation Activities

 Fujifilm

Support for Disaster Relief Volunteer Promotion Committee

 Fujifilm

Labor Union Donations to Atomic Bomb Survivors Hospitals in Hiroshima and Nagasaki

 Fuji Xerox Nonprofit Corporation ”e-Nakama”
 Fuji Xerox Support for Special Olympics
 Fuji Xerox Sale of ”Palette Confectionery” Products within Company

Aid for Disaster Victims of Noto Peninsula Earthquake
We would like to convey our heartfelt sympathy to all the victims of the earthquake that occurred in the sea near the Noto peninsula on
March 25, 2007.
Fujifilm has provided the disaster victims with special free-of-charge repairs for Fujifilm digital cameras and film cameras damaged as aresult of the earthquake. We send our prayers for speedy restoration and for the health and safety of all those affected.

FUJIFILM Holdings Corporation Sustainability Report 200762 Fujifilm Green Fund
In 1983, Fuji Photo Film, the predecessor of FUJIFILM Holdings, placed one billion yen in a publictrust and established the “Fujifilm Green Fund” toprovide support for preservation of the natural environment. This was the first nature preservation
trust ever established by a private-sector enterprisein Japan. The fund has provided support and assistance for many activities related to the preservationand nurturing of the natural environment, including(1) the planting of forest areas for future use, (2)projects that are supportive of “greening” activities, (3) assistance for activities that encourage contact with nature, and (4) support for research related to the preservation and use of greenery. Since its
establishment, the fund has provided a total of
approximately 690 million yen in aid for naturepreservation projects.

 Fuji Xerox’s Narita Satoyama Conservation GroupThe “Narita Satoyama Conservation Group”*1 wasformed by Fuji Xerox and its affiliates for the purpose of raising awareness with regard to environmental concerns. The “Satoyama Ordinance” wasformed with the government of Chiba Prefecture,
and with the cooperation of local landowners,
activities commenced in March 2004. Working
cooperatively with the Green Promotion Division of
Chiba Prefecture government and the landowners,
Fuji Xerox Chiba Co., Ltd. employees and their families visit Narita each month and experience thesatoyama firsthand with the motto “Make it fun
and yummy.” They can try out various kinds of forest work, such as tree-planting and cutting away
underbrush, and a wide range of farm work, including the planting of shiitake spores, and the planting
and harvesting of potatoes, sweet potatoes andrice. The participants and their children can experience together the joy of growing and harvesting
crops with their own hands.

 Fuji Xerox Save the Wooded Areaof Tsukahara Committee
In November 2002, Fuji Xerox started restoring
the wooded land on the grounds of its Tsukahara
Training Center (a forest roughly 36,000 square
meters in area in Minami-Ashigara City,
Kanagawa Prefecture), and launched the volunteer group Save the Wooded Area of Tsukahara
Committee in order to nurture the broadleaf
satoyama forest. Participants in this group include
both current and former employees of Fuji Xerox
and its affiliates and the local residents of
Minami-Ashigara City.
On March 23, 2003, 1,100 seedlings were planted by around 70 volunteers, including local residents, in the 3,000 square meter site that was thefirst stage of the project. The seedlings planted
were mainly deciduous broadleaf trees such as
kunugi (Quercus acutissima) and konara (Quercus
serrata), with an assortment of shrubs such as
murasaki shikibu (Callicarpa japonica) andkomayumi (Euonymus alatus) as well. Currently,
underbrush trimming and branch removal arebeing carried out on a monthly basis.

Scene of awareness-raising activity using a picture-story show by
the nonprofit organization Koajiro Outdoor Activity Coordination
Conference, one of the recipients of aid in fiscal 2006

 Fuji Xerox Setsutaro Kobayashi Memorial FundThis memorial fund was established in 1977 incommemoration of the achievements of the firstpresident of Fuji Xerox, the late Setsutaro
Kobayashi, and was created with the goal of
deepening friendship and mutual understanding
through academic exchange between Japan andthe countries and regions of Asia and the Pacific.
In the Foreign Student Research Assistance program, which began accepting applications in
1984, participants come to Japan from countries
throughout the Asia-pacific region. Research assistance is provided to young foreign researchers
specializing in humanities or social studies at thedoctoral level in Japan. There is also a research
grant for Japanese citizens, the Kobayashi
Fellowship, which has been held since 1996. In
the fiscal year 2006, the fund provided support tostudents from 9 countries and regions, including
41 students under the Foreign Student Research
Assistance program and 11 students under the
Kobayashi Fellowship program.

“Make it fun and yummy”*1 The official name for the ordinance on which the Group for
Improving Narita Satoyama is founded is the “Ordinance for
Promoting the Protection, Promotion and Use of the Satoyama
in Chiba Prefecture.” The first of its kind in Japan, it came into
effect in May 2003. A satoyama is an area of land in which abalance between nature, cultivated land and human settlements
is maintained.

 Fujifilm Support of Asahi Ecoart Series
Asahi Beer’s “Asahi Ecoart Series” is a fusion of“Eco (environmental conservation activities)” with
“Art (art and cultural activities)” and is a programthat brings together artists with local residents,
and develops creative ideas for the future byfocusing on people, objects, nature and all the
resources of the locality.
Fujifilm was a co-sponsor of the “Things,
People, Artificial Objects and Nature in the
Kisogawa River” project in 2006.
Using QuickSnap local residents took photographs of the Kisogawa River. These are now
available for viewing on the website below.

Celebrating the 4th anniversary of the tree-planting

 Fuji Xerox Support for the Special Olympics
Fuji Xerox has been supporting the Special
Olympics, a gala sports event for people withintellectual disabilities, since 1996. At the 4thSpecial Olympics Nippon National Summer
Games, Kumamoto held in November 2006, Fuji
Xerox took part with a wide range of activities.
Concurrently in the fiscal year 2006, Fuji Xerox
and its affiliates throughout Japan carried out support of activities in a variety of ways in each community, whether through donation and co-sponsorship projects, or by providing training venues,
meeting rooms and services for flier production
and copying. Many employees give their support
by participating in these events as volunteer
coaches, referees and event management staff.
Fuji Xerox is continuing to approach these activities in such a way that even more employees will
become deeply involved with the Special Olympics
program, which is standardized and can be held
anywhere in Japan.

Participants of Asahi Ecoart Series 2006 (Photo: Jun Mizoguchi)“Things, People, Artificial Objects
and Nature in the Kisogawa River”

Setsutaro Kobayashi Memorial Fund social gathering

http://www.asahibeer.co.jp/csr/
philanthropy/art-cul/ecoart/(Available in Japanese only)

63

FUJIFILM Holdings Corporation Sustainability Report 2007

Participating in the 2006 Special Olympics National Summer
Games in Kumamoto Fujifilm Establishment of an Endowed Chairat the University of Tokyo
An endowed chair position entitled“Biorecognition Molecular Engineering (Fujifilm)”
was established for a new course within the bioengineering department at the University of Tokyo
Graduate School of Engineering. The term of thisendowment is a three-year period that started on
October 16, 2006. Fujifilm has taken part in theplanning of the University of Tokyo’s Center for
NanoBio Integration (CNBI), and this is the first
instance of academic-industrial collaboration at
CNBI.
We have also participated in the “22nd Century
Medical Center Project” at the University of Tokyo
Hospital. Through this collaboration, a course entitled “Integrated Image Informatics (Fujifilm)” hasbeen set up at 22nd Century Medical Center, as a
new course in the Radiology Department atUniversity of Tokyo Graduate School of Medicine.
The term of this endowment is a five-year periodthat started on July 1, 2006.

 Fujifilm Labor Union
10th Anniversary of the China Tree-Planting
Volunteer ProgramFujifilm Labor Union has organized volunteer treeplanting activities in China every year since 1998.
This year was the 10th tree-planting, which was
carried out from April 28 to May 5, 2007 in the
Horqin Desert in the Inner Mongolia Autonomous
Region. Joining from Japan were a total of nine
employees of Fujifilm and Fujifilm Group, andfrom China, seven employees of FUJIFILM (China)
Investment Co., Ltd. (FFCN) attended. For the second year in a row, the participants from FFCN
were from the FFCN bases in Beijing, Shanghai,
Guangzhou and Chengdu.
The employees all sweated in the hot desert
together and planted 1,100 pine trees, completing
a 1,350 square-meter area of grass checkerboarding (a buried lattice of grasses to suppress sandflow) and performing a large amount of pruning
work. Participants made comments such as “I feltthat I had to take the Horqin Desert as a lesson,and try to think about my life now,” “I used tothink that environmental problems didn’t haveanything to do with me, but this brought it all
home,” and “There was so much surprise, joy anddiscovery; it was a very fruitful experience.” In the
future, by having participants experience overseas
nonprofit organization activities firsthand, we willcontinue carrying out our treeplanting activities,
hoping that participants use their experience inNGOs activities overseas widen their perspectives
than before and use that experience to theiradvantage in the future.

 Fujifilm Support of Foxfire in JapanThe Foxfire in Japan project receives sponsorshipfrom the Forestry Agency, the Ministry of
Education, Culture, Sports, Science andTechnology, the National Land Afforestation
Promotion Organization, and the Network for
Forest Conservation and Sustainable Use, a nonprofit organization. In this project, 100 highschool students selected from throughout Japan
carry out listening-and-writing information-gathering sessions with “Experts and Masters of theForest” (people who have many years of deep
experience working in woodlands), such as lumberjacks, traditional hunters and barrel craftsmen,
and these recorded accounts are brought together
into a one-volume report. Fujifilm provides support to Foxfire in Japan as a part of its social contribution activities. The purpose of this program is
to give consideration to the relationships between
humans and forests and the richness of symbiotic
interaction, and to thereby nurture healthy young
people, unearth and perpetuate traditional crafts
and skills, and promote an understanding of forest
creation.
In August 2006, the advance training workshop
for the 5th Foxfire in Japan program was held. In
this workshop, employees from Fujifilm’s CSR
Division became speakers and were interviewed
by the high-school students. Through the act oflistening, which forms the basis of the students’listening-and-writing sessions with the Masters of
the Forest, this was a basic training for learning
how to make archives of the complete lifestylemethods that have been passed down unceasingly
in the forests, together with the life-supportingknowledge, skills and wisdom and the correct wayof the spirit of the people who live there. Somestudents were unfamiliar with operating the taperecorders and were on the verge of tears when
they realized the interview had not been recorded,
therefore making it impossible to transcribe.

High-school students taking on the challenge
of interviewing Fujifilm employees

Meanwhile Mr. Yonematsu Shiono, the lecturer,
writer and listening-and-writing pioneer, had toleave many red-marked corrections on the students’ papers. Many students were aghast at how
their writing was so different after the corrections.
However, at the beginning of the next year, awonderful 5,000 character listening-and-writing
piece was completed. On March 25, 2007, in the
midst of all the transportation mayhem caused by
the Noto Peninsula Earthquake, high-school students came from all over Japan to attend the ceremony at the lecture hall in Edo-Tokyo Museum.
At the sixth Foxfire in Japan in 2007, photography instruction will be given to the high-school
students as part of the summer advance training
workshop, and the taking of photograph portraitsof the Masters of the Forest at the listening-andwriting information-gathering sessions is planned.
As a result of photography serving as an excellent
tool for archiving and communication, this projectis being held in response to requests from theexecutive office and from 500 past participants ofFoxfire in Japan.

 Fujifilm Educational Support for
Actualizing Inverse Manufacturing of QuickSnap
Fujifilm has been an active contributor to theSuper Science High School project undertaken by
the Ministry of Education, Culture, Sports, Scienceand Technology since it started. In this program,with the purpose of nurturing excellent humanresources in science and technology fields, lecturers are dispatched to over 99 high schools thatplace particular educational emphasis on technology, science and mathematics. For the fifth program in May 2007, Fujifilm employees were dispatched as special lecturers to Takasaki HighSchool in Gunma Prefecture, and lessons on the
QuickSnap inverse manufacturing system wereconducted. This project has received positive evaluations from Takasaki High School for the ideal
use of the subject of the QuickSnap inverse manufacturing system in the first-year Super Science
High School student curriculum, and is popularamong the students as well. Fujifilm will continue
the dispatching of lecturers in the future.

Lesson about the QuickSnap Inverse Manufacturing System

Foxfire in Japan website

http://www.foxfire-japan.com/
Tree-planting program participants(Available in Japanese only)

FUJIFILM Holdings Corporation Sustainability Report 200764

Interaction with the Planetary Environment

Environmental
Activities Report
The Fujifilm Group has laid forth the entire group’s Medium-term Environmental
Policy, “The Fujifilm Group Green Policy,” which is founded on the concept of sustainable development, a key issue that must be addressed as a top, inevitable priority for our planet, the human race, and all business entities in the 21st century. The
entire Fujifilm Group conducts all corporate activities according to the Green Policy,
and is striving to achieve the targets established under the policy.

Fujifilm Yoshida Minami Factory
Featuring a highly-efficient natural gas cogeneration systemfor efficiently generating heat and power.

65

FUJIFILM Holdings Corporation Sustainability Report 2007

M e s s a g e

A b o u t

F u j i f i l m

E n v i r o n m e n t a l

A c t i v i t i e s

Business Development and Consideration for the Environment
The Fujifilm Group is currently assembling new growth strategies aimed at generating growthin the existing core business as well as new business segments. In light of greater demands forenvironmental protection, reducing environmental burden is an essential responsibility fortoday’s corporations. It is of paramount importance for the Fujifilm Group to curtail the higher
environmental burden caused by increasing operations and expanding capacity, as well as
properly complying with environmental regulations at the same time.
In order to shape new growth trajectories for the Fujifilm Group, it is essential to implement
growth strategies for the key business segments of “Highly Functional Materials,” “Medical
Systems / Life Sciences,” “Documents,” and “Optical Devices.” We have been actively making
significant investments to achieve these ends, such as establishing FUJIFILM Kyushu. The FUJIFILM Kyushu plant was built as a complete recycling base guided by the principles of harmony
with the local community and environmental protection, operating on 100% natural gas since
the factory began operation. All Fujifilm Group production facilities have operated according
to the principles of environmental protection, but recent growth and transformations in ourbusiness operations have ushered in higher total volumes of CO2 emissions across the group.

Kouichi Suematsu
Senior Operations Manager of CSR Group
Corporate Support Division
FUJIFILM Holdings Corporation andGeneral Manager of CSR Division
Ecology and Quality Management Division
FUJIFILM Corporation

Nonetheless, companywide energy-conservation initiatives have generated significant
improvements at our existing facilities. Aiming to be one of the top-class performers in Japan
when it comes to countering global warming, the Fujifilm Group has also moved our 2012 target closer to 2010. Furthermore, we are making efforts to strengthen other environmental
activities throughout the entire Fujifilm Group, such as managing waste materials subcontractors, monitoring waste water, and joint management of chemical substance content with business partners.
With legal regulations related to chemical materials becoming more stringent around theworld every year, corporations are required to make enormous efforts in response to these. The
Fujifilm Group is improving and ensuring the management of chemical substances, while fully
utilizing the Company's know-how as a manufacturer of chemicals to conduct numerous projects inside and outside Japan launched because of the need for legal compliance. Thorough initiatives are also being carried out because of the need for legal compliance in relation to thecreation of new business. Furthermore, we are also actively implementing initiatives to handle
new, unfamiliar legal regulations that come about when engaging in new areas of business.
In 2006, our Subcommittee for Promoting Design for Environment spearheaded initiatives tocomply with Europe’s RoHS Directive (July 2006); China’s RoHS Regulation (March 2007); andEurope’s REACH Regulation (June 2006). We also set up REACH compliance teams in Europe
and in Japan, and conduct further investigation which meets requirements of REACH compliance. In addition, another committee was established for GHS, which allowed us to be fullycompliant with the revised Industrial Safety and Health Law enacted in December 2006. The
Fujifilm Group also played a key role in formulating the guidelines for the Japan Chemical
Industry Association. These activities are described in detail on page 71.
Environmental awareness and protection is the cornerstone of the Fujifilm Group’s corporate
activities. As a manufacturer of photographic film since Fujifilm’s foundation, access to clean air
and water has been essential to our success. Since the very beginning, the philosophy of returning nature’s blessings back to the natural environment has permeated throughout the Fujifilm
Group. Based on that philosophy, the Fujifilm Group is conducting its operations while aiming
to achieve the goals set out in the priority items of our medium-term environmental policy, the“Fujifilm Group Green Policy.” Furthermore, regular opportunities are provided to share knowledge and ideas about environmental awareness and education throughout the Fujifilm Groupthrough events like “International Conference for Environmental Officers” held by Fujifilm andoverseas subsidiaries, or the “Environmental Forum” held by Fujifilm and its affiliates and Fuji
Xerox. With the aim of delivering both growth and high environmental quality, the Fujifilm
Group is engaged in a concerted effort to reduce our environmental burden as well as fullycomply with legal regulations.
FUJIFILM Holdings Corporation Sustainability Report 2007

66

Environmental Activities
Fujifilm Group
Green Policy

satisfaction as well as keeping and stepping up
trust between Fujifilm and stakeholders. The
Green Policy lays forth nine priority items which
outline the objectives for company policy.
April 2002 Issued
July 2007 Revised

Nine Priority Targets
1. Improvement in Eco-Efficiency
By the fiscal year 2010, the Fujifilm Group aims to
improve its eco-efficiency with regard to six of all theenvironmental burdens, from A through to F (P.68), by
twice as much as in the fiscal year 2000 level.

Green Policy

Eco-Efficiency =Basic Policy

Fujifilm enacted a medium-term environmental policy entitled “Fujifilm Group
Green Policy,” and we are striving to deliver
a high level of “Environmental Quality” inall of the products, services and business
operations throughout the Fujifilm Group.

Fujifilm Group
Green Policy“Sustainable development” is the most important issue for ourplanet, the human race, and all business entities in the 21st century. The Fujifilm Group companies around the world aim to stayat the forefront of efforts to attain this goal in terms of environmental, economic, and social aspects. We will strive for customer satisfaction as well as our contribution to “sustainable
development” by achieving high “environmental quality” inproducts, services, and corporate activities.

Action Guidelines
1. We will promote environmental burden reduction and product safety assurance with the following three items inmind:(1)Our efforts are pursued throughout all corporate activities.
(2) Our efforts are pursued throughout the entire productlife cycle.
(3) We give overall consideration to economic and social
implications.
2. We will improve our chemical substance management to
reduce environmental risks.

The Fujifilm Group has laid forth the entire group’s
medium-term environmental policy, “The Fujifilm
Group Green Policy,” which is founded on theconcept of sustainable development, a key issue
that must be addressed as a top, inevitable priority for our planet, the human race, and all business
entities in the 21st century. The underlying concepts of the Fujifilm Green Policy serve to deliver
high standards of both product quality and environmental quality in all Fujifilm products, services
and business activities, and help contribute to sustainable development while maintaining customer

3. We will comply with legal regulations as well as Fujifilm
Group regulations, standards, and requirements that are
individually agreed on.
4. We will strengthen partnerships with our business partners,
collaborate in government and industrial activities, andactively participate in community activities.
5. We will actively give full disclosure of the information regarding our involvement in and accomplishment of various environmental activities to all associated individuals, including
local communities, governments, and Fujifilm Group company employees, to facilitate open communication.
6. We will heighten the environmental awareness of every
Fujifilm Group employee through employee education, sothat we can fortify our infrastructure to face the challenges
posed by environmental issues in the future.

 Green Policy Organization

FUJIFILM Holdings Corporation
President
CSR Committee

Revenues
Value for Environmental Burden

2. Design for Environment
Fujifilm will design all new and remodeled products
according to the “Basic Regulations for Design that
Takes the Environment into Consideration.” At thesame time, measures will be taken to promote thesharing among all the Fujifilm Group companies ofenvironmental quality data on products and otheritems created in line with those regulations, including manufacturing equipment and packaging materials. The scope of this program will progressively be
expanded to encompass the entire Fujifilm Group.

3. Reduction of Environmental
Burden and Contamination Control
3-1. Reduction of Greenhouse Gas Emissions
By the fiscal year 2012, specified manufacturing facilities*1 domestic Fujifilm Group companies with large
emission volumes will reduce their unit energy consumption*2 by 30% from those of the fiscal year 1990
and will reduce unit CO2 emissions volumes*3 by 40%
from those of the fiscal year 1990. Fujifilm Group companies, other than the companies above, set separate
goals individually.
3-2. Conducting Environmental Monitoring
Domestic Fujifilm Group companies’ manufacturing
facilities that use regulated chemicals will periodicallymonitor soil, underground water, and wastewaterconditions as well as VOC emission volume.
3-3. Leakage Measures for Pipes, Pits, and Tanks
Domestic Fujifilm Group manufacturing companies
will continue implementing and augmenting theirchemical leakage countermeasures. These include
measures such as those to move pipes and other
underground items above the ground and equip itemswith double walls, as well as measures to enable
quick leakage detection of underground items.
*1 Specified
manufacturing
facilities:

Fujifilm’s Kanagawa Factory(Ashigara and Odawara)
Fujinomiya Factory
Yoshida-Minami Factory
FUJIFILM Opto Materials
FUJIFILM Kyushu*2 Unit energy
consumption:

Energy consumption per converted
unit of production volume

CO2 emission volume per converted*3 Unit CO2
emissions volumes: unit of production volume

4. Upgrading Waste Management
FUJIFILM Corporation

FUJI Xerox Co., Ltd.

(Headquarters, local sites, and affiliates)(Headquarters, local sites, and affiliates)

FRC (Fujifilm ResponsibleCare) Committee

CSR Conference

Committee chairperson: Head of environmental
and product quality management

Divisions67

FUJIFILM Holdings Corporation Sustainability Report 2007

Divisions4-1. Continuation and Improvement of Zero
Emission Activities
Each domestic Fujifilm Group company will maintainthe current zero emission standard. They will, furthermore, pursue qualitative improvement withregard to resource recycling. Each overseas Group
company will establish separate targets in line withthe situation in its respective country.
4-2. Strengthening Waste Governance
Each domestic Fujifilm Group company will work toaugment waste-related education programs andtake thorough measures to achieve appropriate
waste management.

Eco-Efficiency
On target(above scheduled target guideline)

5. Strengthening Chemical
Substance Management
To comply with chemical substance regulations aroundthe world, Fujifilm will maintain and strengthen its systems for reliably collecting relevant compliance information and for ensuring the legal compliance of product development and marketing operations. At thesame time, we will strengthen our systems forresponding to movements to increase the strictness ofchemical management standards, including the new
REACH chemical management regulations in force inEurope. Fujifilm will maintain dependable management
operations based on the Fujifilm Chemical SubstanceManagement System and will also work to upgrade
these operations by introducing new safety testing andcompliance testing technologies.

6. Management of Content Chemicals
in Products (Raw Materials, Parts,
Packing Materials, and Services)
To manufacture environmentally-friendly products,
Fujifilm will continue to strengthen its supply chain
management systems and survey its suppliers and procured supplies and services. Regarding suppliers, wewill survey our management system for chemicals contained in products and work to upgrade that system. In
addition, Fujifilm will start the surveys of suppliers’
CSR management. Regarding procured supplies,
Fujifilm will undertake surveys and, at the same time,
work to arrange contracts stipulating the absence ofprohibited substances, clarify product specifications,and fortify inspection systems.

7. Construction and Improvementof Management Systems
Each Fujifilm Group company will work to create environmental and quality management systems and tocontinually improve those systems by integrating theminto daily operation.

Additional effort required to meet target(below scheduled target guideline)

A. Greenhouse Gas Emissions (Consolidated) Refer to P.73.

(Eco-Efficiency)2010 target

2.0

Scheduled target guideline

Despite efforts to reduce greenhouse gases such as
adopting natural gas usage, higher production volumesof materials for flat panel displays led to emissions
remaining unchanged since 2005.

1.5

1.41

1.43

1.44

2004 2005 2006

1.0
2000

B. Consumed Natural Resources (Consolidated) Refer to P.77.

2010 (Fiscal Year)(Eco-Efficiency)2010 target

2.0

Scheduled target guideline

Eco-Efficiency fell in this category due to significant
increases in the usage of aluminum as a raw material
for PS-Plates and TAC film for flat panel displays.

1.48

1.5

2004

1.52
2005

1.38
2006

1.0
2000

 C. Atmospheric Emissions of Volatile Organic Compounds(Consolidated) Refer to P.79.

2010 (Fiscal Year)(Eco-Efficiency)
4.5

4.19

Various measures were taken to improve recovery rates,

3.60 2006

and reductions in usage of solvents contributed to

3.17

improvements.

2004

2.0

2005

2010 target

Scheduled target guideline

1.5

1.0
2000

 D. Consumed Packing Materials(Non-Consolidated) Refer to P.77.

2010 (Fiscal Year)(Eco-Efficiency)
3.5

2.88

Reduction measures like reducing the weight of digital

2.53 2006

camera packaging materials contributed to improve-

2.19

ments.

8. Information Disclosure, Information
Provision, and Communication

2005

2004

2.0

2010 target

Scheduled target guideline

1.5

1.0
2000

Fujifilm will attempt to improve information disclosure/provision and communication throughSustainability Reports issued by each of the Fujifilm
Group companies. Regarding products, the Group will
work to promote the provision of the Material Safety
Data Sheets (MSDS) as well as other safety-level information that responds to Globally Harmonized
Systems*4 (GHSs). The Group will also seek to expand
the scope of its product-related environmental information disclosure. Furthermore, the Fujifilm Group will
strive to improve communication with all associatedentities inside and outside of the organization.
*4 GHS (Globally Harmonized Systems): Uniform (harmonized) international systems for classifying and labelingchemical substances

9. Employee Education

 E. Waste Generation (Consolidated) Refer to P.78.

2010 (Fiscal Year)(Eco-Efficiency)2010 target

2.0

Improvements were made by using several waste reduc-Scheduled target guidelinetion efforts, such as reducing wastes through production
process stabilization, recycling items previously
scrapped and using materials effectively.

1.5
1.21
2004

1.26
2005

1.32
2006

1.0
2000

 F. Water Consumption (Consolidated) Refer to P.77.
Reductions made to the amount of water used for pro-2010 (Fiscal Year)(Eco-Efficiency)
2.2

2.11

2.0

2006

ducing photosensitive materials, and daily water conser-

1.74

vation measures contributed to improvements.
20042010 target

1.78
2005

1.5

Fujifilm will conduct education and training pertaining
to the environment and quality for employees atdomestic and international Fujifilm Group companies.
Fujifilm will also continue to improve various aspectsof their education and training procedures, including
the content of education, appropriate training measures, and textbook updating as needed.

Scheduled target guideline
1.0
2000

2010 (Fiscal Year)

FUJIFILM Holdings Corporation Sustainability Report 2007

68

Environmental Activities

Input
Business Activities andEnvironmental Burden

Natural resources
Water

SilverGelatinPET(million tons)(thousand tons)(thousand tons)(thousand tons)

57.5

0.53

4.52

38.6

TAC

Aluminum(thousand tons)(thousand tons)

45.6

124.3

Packaging materials*1

Energy usage

The Fujifilm Group aims to reduce the envi-

Electricity
purchased(million kWh)ronmental burden at all stages of the lifespan of our products, from R&D to materials procurement, manufacturing, sales, anduse of our products by customers as well
as distribution fields related to these(thousand kL)(thousand kL)(million Nm3)

117

72.7

118

1,439

Paper
containers(thousand tons)(thousand tons)

0.44

4.25

2.58

3.17

Paper
materials(thousand tons)(thousand tons)

LPG

Kerosene

Solar power Wind power(thousand tons)(thousand kL)(thousand kWh)(thousand kWh)

1.80

3.99

149

1,254

Natural gas
liquidDiesel oil(thousand kL)

Metalmaterials(thousand tons)

Plastic
film sheets

Bunker oil A Bunker oil C Natural gas(thousand tons)

Plastic molded
products

Cardboard

6.77

7.57

Reuse,
recycle(thousand kL)

3.62

25.9

stages. The diagram provided here indi-

QuickSnap, toner, silver,
aluminum, transport boxes(P.76)

cates the material input volumes for theentire Fujifilm Group for the fiscal year
2006, as well as the waste products generated during the various steps associatedwith R&D, manufacturing and distribution.

ResearchandDevelopment

Materials
procurement

LCA design giving particularattention to the time of“product usage”

Comprehensive
management ofchemical substances

Manufacturing

Distribution

Proactive use ofnatural gas

Promotion of modal shift
and improvement on
loading efficiency

Liquid effluent
Amount ofrecycled water used

Water
(million tons)(million tons)

54.4
COD

BOD

(tons)(tons)

107

40

Distribution*2

112.3
Total
nitrogen

Total
phosphorus

Total CO2
emissions(tons)(tons)(thousand tons of CO2)

292

4

60.5
NOx emissions

Waste
Waste
materials(thousand tons)

74.2

Atmospheric emissions
CO2

VOC(thousand tons)(tons)

1,543

1.6

362

NOx

Soot
particles

1,003(tons)

14.8

Output69

FUJIFILM Holdings Corporation Sustainability Report 2007

(tons)

471.9

SOx(thousand tonsof CO2)(tons)

Product designed to conserve
materials and energy

Wastematerials
fromproducts*1 Figures for container packaging are for Fujifilm only.
*2 Domestic logistics data from FUJIFILM LOGISTICS CO., LTD.

Product
usage bythe customer

PM emissions(tons)

36.3

Environmental Activities

Process for Implementing“Design for Environment”

Master Databaseof Product Environmental Information

Fujifilm’s “Design for Environment” takes many

Fujifilm requires all manufacturing divisions torelevant factors into account, including the 3Rs

update a “Product Environmental Information(reduce, reuse, and recycle), chemical substance

Master Database” with environment-related infor-

content, resource usage, LCA (life cycle assess-mation, such as information about compliancement), conservation of electric power, and safety.

with domestic and international environmental

Products that have not passed through a specified

laws regarding all of our products. This system isprocess for verification and approval for “environ-currently being implemented, beginning withmental quality” cannot be manufactured and sold.

products that must comply with the RoHS

Also, LCA is assessed according to the “LCA

Directive. To date, registration in the database ofSince April 2003, the Fujifilm Group has designed

implementation rules” established in 2002 (LCA

information on digital cameras and imaging

all new products and improved existing products

provides methods for quantifying and objectively

equipment has been completed, and we are mov-evaluating the environmental burden across an

ing forward systematically with the registration ofentire product’s lifespan, from materials procure-other types of equipment and materials. This data-

Takes Environment into Consideration .

ment to processing, transport, usage, and wastebase is now operated globally, with product envi-

Furthermore, the Fujifilm Group has establishedproduct recycling). Design for Environment initia-

ronmental information made available to market-

tives also incorporate compliance with the RoHS

ing and environmental divisions in Japan and

Directive (including China) and European REACH

overseas.

Design for Environment

based on its Basic Regulations for Design thatcompliance with the 2006 European RoHS directive; the Chinese RoHS regulations of March

Regulation.

2007; and the European REACH regulation ofJune 2007 as a top priority issue.
 Design for Environment

SafetyReduction of chemical substances that have an adverse effect on the environment

Management ofchemical content(Green Procurement)

Conforming to the Green Procurement Standard (ensuring environmental quality in raw materials and parts).
Management based on Basic Regulations for Chemical Contents and Guidelines for Management of Chemical Content.

3R

Utilization of Recycled materials (reuse and recycle). Reduction of consumption of natural resources and energy during product manufacturing and usage.
Design of products capable of prolonged use, easy repair, and easy parts replacement

Providing customers
with environmental
information
Logistics and packing

Ease of collection, transport and retrieval. Efficient logistics. Repeated use of packaging.

Reducing packaging materials and avoiding the use of harmful chemicals

Compliance with domestic and international environmental-related laws and industry agreements
LCA (life cycle assessment)

Elements of Designfor Environment

Evaluate CO2 emissions, amount of environmentally-sensitive chemicals and waste materials across the entire product lifecycle

Procurementof rawmaterials(the “Basic Regulations for
Design that Takes the Environment into Consideration”
are based on these elements).

Product development
flowchart

Safety in waste emissions and waste disposal

Environmental labeling, indication of materials used, etc. Information on recycling and proper disposal

Compliance
LCA Implementation Rules

Safety in disposal of used products

Product design
stage
Marketing andproduct planning
divisions
Setting of goals
for environmental
quality

Documentation

Plans
Environmental
qualitytargeting sheet

Production

R&D stage
R&D divisions
Product development
according to
objectives,
evaluations ofenvironmental quality
and LCA assessment.

Documentation

Environmental quality
information sheet

Use

Manufacturing-type
approval stage

Stage for changing
manufacturing andmanufacturingconditions

Information
disclosure

Product usage
and disposalby the customer

Manufacturing-type
decision maker

Manufacturing
divisions

Domestic andoverseas
marketing divisions

Customers
Communication
Center

Discussions

Manufacturing

Information
disclosure

Information
disclosure

Registration*1Environmental quality
information sheet
LCA
assessment sheet

Distribution

Environmental
quality
information sheet

Disposal

Maintenanceand supervision

Environmental
quality
information sheet

Master databaseof productenvironmental
information*1 Environmental quality information sheet: A document containing a summary of a product’s environmental informationsuch as chemical substance content and recycling information.

FUJIFILM Holdings Corporation Sustainability Report 200770

Environmental Activities
Chemical SubstanceManagement

At Fujifilm, we do safety assessments fromearly stages of chemical substances development, and aim to develop high performance and safe chemical substances. By
fully leveraging our know-how gained as amanufacturer of chemicals, Fujifilm hasdeveloped comprehensive chemical substance management strategies covering all
the processes from use to final disposal ofchemical substances.

Basic Concepts
Here at Fujifilm, we operate according to the basic
concepts of GSC (Green Sustainable Chemistry)
which is an idea that promotes chemical technologies that are gentle on humans and the naturalenvironment. From a product’s initial development
to manufacturing stages, Fujifilm emphasizes notusing high-risk chemical substances. In addition
certain chemicals, for which there are concerns
about the risk of toxicity despite a lack of clear
information, have been designated for special
monitoring. At Fujifilm, the following four points
guide our efforts from the point of view of being
relative to society and reduce the environmental
burden.
(1) Chemical substance management using the ISO
framework(2) Chemical substance management based on risk
assessment(3) Complying with stricter and more diverse laws andregulations in the world aimed at keeping the environment safe from chemical substances(4) Supervision of chemical substances that are of global
concern

Data Sheets) that fulfill GHS requirements. We also
explained to customers and held in-house training
sessions regarding the meanings of GHS labeling.
Several existing chemical substances previously
waived from regulatory requirements and chemical
substances in article products are now covered by
the REACH Regulation*3 which was in force on June

Activities in the Fiscal Year 2006
As of July 1, 2006, the RoHS Directive*1 prohibits theuse of certain harmful chemicals, such as cadmium inelectrical devices throughout Europe. Furthermore,other regulations similar to the European RoHS
Directive have been initiated in Japan, California (U.S.)
and China. At Fujifilm, in order to prevent theserestricted substances from being used in products,
Fujifilm has evaluated business partners concerning
usage amounts of banned or restricted chemicals
besides blind checking for the parts, and requested
partners to perform self-audits over the internet concerning how these substances are being managed,
and have implemented product sampling to test forbanned or restricted substances. In particular, Fujifilm
set up a Chinese RoHS Compliance Committee for the
Chinese market to ensure products comply with certain labeling requirements designated on March 1,
2007. Over the course of meetings, this committee
cooperated with a local Chinese office to exchange
information regarding the new requirements, andmanaged to successfully meet the deadline of March2007.
GHS*2 refers to a global harmonized system to

1, 2007. When it comes to managing the chemical
substances in certain products, the RoHS Directive
covered six substances including cadmium, whereas
the REACH covers over 1,000 substances. Fujifilm
has taken measures to satisfy the REACH Regulation
by holding meetings with personnel in environmental
related roles from European partners and by establishing the REACH Compliance Action Team here in
Japan in order to investigate which chemical substances should be targeted for registration. The
REACH initiative has involved a great deal of cooperation between European authorities and the industrial sector in order to meet the demands of the REACH
Regulations, and Fujifilm has actively participated inthose proceedings. Moreover, an European Fujifilm
representative has participated in the SPORT project(Strategic Partnership on REACH Testing), and identified obstacles in order to implement the REACH
Regulation. Some employees of Fujifilm’s affiliates
overseas are representing various industry organizations in the drafting of the RIP guidelines that
instruct actual REACH Directive compliance. Pleasesee page 57 for additional information on Fujifilm
management strategies (RoHS compliance with
Fujifilm Partners) for chemical contents.

properly classify and label the hazards associatedwith chemical substances, and Japan led the world
when it adopted GHS requirements as part of its
Industrial Safety and Health Law in December 2006.
At Fujifilm, we promote correspondence at the GHS
Compliance Action Committee, and we created andprovided safety labels and MSDS (Material Safety
 Organization of Chemical Substance ManagementRawmaterials

Factories
andresearchlaboratories

Fujifilm’sMaterial
SafetyTest Center
Safetytesting

Research and development,
manufacturing

Fujifilm’smanagement
policyBasic provisions for environmental
and safety managementof chemical substancesClassification andmanagement ofchemical
substances

Customers

AIS
MSDS
Yellow card *4

Reference
Comprehensive environmental
and safety information networkof the nearly 7,500 chemicals developed,
manufactured and used by the Fujifilm Group

Information about
harmful effects

Information
obtainedoutside Fujifilm

Shipment

Registration

Chemical substanceenvironmentand safety information
database(Classified into five ranks)

Legal regulation
database
Compliance information on domestic
and international legal regulations
related to more than 70,000 kindsof chemical substances

FMSDS database

In-house MSDS aimed
at labor safety andenvironmental safety managementfor Fujifilm employees

Changes in the global regulatory environment
In addition to the RoHS like regulations started in Europe in July 2006, several similar regulations have also been enacted in Japan, the US, and China, that govern the management of chemicals contained in various products.
In terms of MSDS (Material safety Data Sheets) information, Japan became the first country to incorporate GHS into law.
Meanwhile, several countries around the world are aiming to incorporate these regulations by 2008. In Europe, an even more extensive regulatory system, REACH, was inforce on June 1, 2007.

71

FUJIFILM Holdings Corporation Sustainability Report 2007 The Scope of Applicable Chemical Substances

Systems for Managementof Chemical Substances

Chemical substancesand Mixtures(Preparations)(About 7,500 kinds ofchemical substances)

1. The raw chemical materials sold and offered by Fujifilm Group companies as Fujifilm Products
2. Chemical products
3. Solvents and raw material intermediates used for the production of raw chemical substances
4. Chemical substances used for the running, operation, and maintenance of the production facilities (for processing and testing a product, fortreating wastewater and exhaust gas, and for ion-exchange water)
5. Chemical substances for research and development and inspection (used in amounts of more than 10kg per year)

Fujifilm manages these substances according toclassification based on hazard, legal regulations
and supervisory policy. Also, as tools for the management of chemical substances, the Fujifilm
Group maintains, upgrades and revises databases
created to facilitate chemical substance management. Chemical hazards are evaluated at the
Fujifilm Material Safety Test Center which evaluates the health implications, effects on the ecosystem, and physical hazards of various chemicals. In
March 2007, we also added an evaluation facility
to help improve our capacity for safety assessments.
Furthermore, Fujifilm has designated special
management policies, and is engaged in researching alternative substitutes on hazards such as
endocrine-disruptors and substances for which
there are concerns about risks despite legal regulation being unclear.

Inapplicable(Managed underother in-house
regulation for article)

A. Chemical substances included in machinery, equipment, and their parts
B. Chemical substances included in packing, crating materials, and functional materials
C. Materials contained in the production equipment having a low exposure risk.
Chemical materials in A. and B. shall receive special management, such as reduction or discontinuation of the usage of lead, mercury, cadmium,hexavalent chromium, brominated flame retardants (BFRs) like polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE), andpolyvinyl chloride (PVC).

 Classification of Chemical Substances and Standards for Classification
Management agenda
Classification

Standards for Classification

C0

1. Chemical substances prohibited by law
2. Chemical substances that Fujifilm does not handle based on its policies(e.g., mercury compounds, cadmium and the compounds, etc.)

C1

1. Chemical substances of which we have discontinued use or reduced emissions basedon Fujifilm policies (e.g., hexavalent chromium, formaldehyde, dichloromethane, etc.)

C2

1. Chemical substances for which law requires notification to the appropriate
authorities or for which approval for use from the authorities is required by law
2. Chemical substances that are harmful to the human body and possess great andspecial hazards (e.g., carcinogens, explosives, etc.)
3. Chemical substances that we handle restrictively because of our policy (e.g., leadcompounds, methyl cellosolve, etc.)

C3

1. Chemical substances that come under special legal restrictions
2. Chemical substances that possess a special hazard

C4

Chemical substances classified in categories other than C0 to C3 above

S

Specially controlled substance

Prohibition

Planning and execuGeneral control
tion for discontinua- Closed system Management (in accordancetion or reduction ofwith legal
or usebased on risk regulations andthe use or emission oflimitation
chemical substances
FMSDS)

Commencement of research pertaining to discovering alternatives and reducing use, emission, exposure, etc., as well as protective measures, such as wearing protective gear

Safety Testing
Fujifilm’s Material Safety Test Center engages ininternal testing (on an autonomous basis) for safety, and compliance with legal requirements (asprescribed in the Chemical Substances Control
Law *5 and the Japanese Industrial Safety and
Health Law, and the safety evaluation of new
chemical substances takes over periods of between
12 and 18 months.
Along with the revisions in the Chemical
Substances Control Law in 2004, three new toxicity tests for new chemical substances that are usedin quantities of more than 10 tons are required.
Such substances must pass tests on algae, daphnia(water fleas) and medaka-fish (killifish). The
Material Safety Test Center received certifications
for its facilities for testing chemical substancesfrom Japan’s Ministry of the Environment in 2005.
The Material Safety Test Center follows the provisions of the Regulations for Ethical Animal
Testing and conducts approved tests on animals
when it conducts tests on chemical substancesdeveloped by Fujifilm.

In light of concerns over animal welfare, we areaiming to introduce an alternative testing methodby 2008 for a skin sensitization test currently performed as part of our internal safety testing.
The Fujifilm Animal Testing Ethics Committee has
the responsibility of judging the appropriateness of
all tests on animals conducted by Fujifilm and its
affiliates and, in addition to surveillance of these
activities, offers guidance, provides advice andconducts deliberations related to testing on animals, and issues warnings.

 Toxicity evaluation
Testing
to meetlegal regulations

Chemical Substances Control Law
Japanese Industrial Safety and Health Law

Dealing with Asbestos Containedin Products
In recent years, the relationship between asbestos
and cancer has become a controversial social issue
in Japan, and manufacturers are required to disclose related information. From 2005 through2006, Fujifilm has conducted a survey of asbestos
contained in its products. The use of asbestos incertain products (including medical equipment and
FUJIFILM Graphic Systems’ equipment) has been
confirmed, but none of the Company’s products
currently on sale contain asbestos. Fujifilm has
filed a notification with the Japanese Industrial
Safety and Health Law, regarding medical equipment supplied previously. Information on otherequipment and products is displayed on the
Fujifilm Website.

Internal safety tests(Tests undertaken at the Company’s initiative)*1 RoHS Directive (Restriction of the use of certain Hazardous Substances in electrical and electronic equipment): Restrictions governing the use of certain harmful substances in electrical and electronic devices in Europe, andrestricting the usage of cadmium, mercury, lead, hexavalent chrome, and bromine fire retardants (PBB, PBDE) in electronics as of July 1, 2006.
*2 GHS (Globally Harmonized System of Classification and Labeling of Chemicals): A globally harmonized system for classifying and labeling chemical substances. The GHS system is used for determining safety labels and safety data
sheet of chemicals, as well as displaying such information in work places.
*3 REACH Regulation (The Registration, Evaluation, Authorization and Restriction of Chemicals): More stringent restrictions for managing chemical substances that addresses traditionally used chemicals and chemicals contained
inside certain articles. The REACH regulation aims to establish a management system for registering, evaluating, approving and restricting chemical substances.
*4 Yellow card: This card contains information on the dangerous and harmful features of chemical substances, emergency measures to take when an accident occurs, and ways to call for help when needed. When dangerous andharmful products are transported on road, the person responsible (the driver) carries the appropriate yellow card containing the necessary information for taking quick and appropriate action in the event of an accident.
*5 Chemical Substances Control Law: “Law Concerning the Evaluation of Chemical Substances and Regulation of Their Manufacturing, etc.”

FUJIFILM Holdings Corporation Sustainability Report 200772

Environmental Activities

Reducing Emission of Greenhouse Gases

Working to Prevent
Global Warming

By proactively installing energy-saving equipment andswitching from bunker oil to natural gas, the Fujifilm
Group has set goals for 2010, in comparison with 1990,
of reducing the basic energy consumption per unit ofproduction by 10% and emission of CO2 per unit by
20% in its six main domestic chemical factories.
As the forecast for achieving these goals started tolook ever more promising, we decided to set the bar
even higher in 2007, and set of targets aimed at
improving basic energy units by 30%, and CO2 basic
units by 40% under the same conditions in 2012. In

In both domestic and international production facilities, the Fujifilm Group has been actively working to
reduce the amounts of Greenhouse Gases (GHGs)
emitted by our operations by switching to naturalgas, using more efficient production techniques, andimplementing more technology for energy conservation. Reduction efforts focused primarily on the
Fujifilm Group’s six main domestic chemical factories*1, which account for 60% of the entire group’s
GHG emissions (calculated as a CO2 equivalent).
Despite the total volume of GHG emissions increasing due to a rise in production volume, switching tonatural gas resulted in a reduction of approximately
72,000 tons of CO2 in 2006, with the outlook forreductions in 2009 to reach 210,000 tons (see Table
1 for more information on scheduled versus actual
natural gas usage). CO2 reductions are expected tocontinue in good form at the four Fujifilm production facilities, and are on schedule to fall back toapproximately the same level as 1990 by 2009.
As of 2006, per unit of production the basic ener-

gy unit was 91%, and the basic CO2 unit was 88%
based on 1990 levels at the six domestic, major
chemical factories. Fujifilm Group endeavor toadvance further productivity to deliver even better
improvements to basic energy units and basic CO2
units.

 Breakdown of energy consumption (2006)

 Breakdown of GHG*2 emissions (2006)

Total amount used: 28,363 TJ (Terajoules)

Total amount of emission 1,564K tons – CO2
Six main domestic
chemical factories

Overseas facilities

Units
Purchased
Power (total)

Consolidated figures for Japan and overseas
Fiscal 2004 Fiscal 2005 Fiscal 2006

MillionkWh

1,215.9

1,330.2

1,439.0

116.4

115.1

116.6

Bunker oil C

1,000
kl
1,000
kl

71.9

75.7

72.7

Kerosene

1,000
kl

5.9

5.7

4.0

Natural gas
liquid (NGL)

1,000
kl

26.4

27.7

25.9

Diesel oil

1,000
kl

5.5

6.0

3.6

LPG

1,000
tons

2.4

2.5

1.8

Natural gas* Million
Nm3

113.4

113.6

118.2

Bunker oil A*Natural gas: City gas is included in natural gas in domestic portion.

Six main domestic
chemical factories

Overseas facilities

55%

26%

Breakdown of Energy Consumption

57%

26%

addition to energy saving policies, Fujifilm Group has
also performed more in-depth energy analysis of manufacturing processes, and has set its sights on even

Other domestic facilities

Other domestic facilities

19%

17%

newer goals by promoting energy saving innovations
throughout all production processes.

 Trends in energy consumption(Six main domestic chemical factories)*1 Six major domestic chemical factories of Fujifilm Group: Fujifilm
Kanagawa Factory (Ashigara, Odawara); Fujifilm YoshidaMinami Factory; Fujifilm Fujinomiya Factory and FUJIFILM Opto
Materials Co., Ltd.; and FUJIFILM Kyushu Co., Ltd. Independent
Environmental Action plans in accordance with the Japan
Federation of Economic Organizations are in effect at these factories, which used large amounts of energy.

Absolute values in TJ (Terajoules)
20,000100

92

16,00012,166
12,000*2 GHG: Greenhouse Gases

 Trends in CO2 emissions(Six main domestic chemical factories)
Basic unit (%)

99

93

18,447

14,58815,445

2,157

3,273

85

100
80

Absolute values in thousand tons of CO2
97
95
1,200
100
1000

6,876
60

10,238800
600*3 “Calculation method”: Method to calculate CO2 emissions fromenergy usage. DOMESTIC: Calculations conducted according toMinistry of Environment Guidelines (proposed). For electricity
purchases, average value from the Federation of Electric Power
Companies was used until 2005, and then coefficients provided
separately by independent power companies were used after
2006. INTERNATIONAL: Calculations conducted retroactively
based on the GHG Protocol. For electricity purchases, the “CO 2EMISSIONS FROM FUEL COMBUSTION (2006 Edition)” by theOECD was used.

40

8,000
12,431

11,571

12,172780
400

Basic unit (%)
89

100

210

64

72

117

176

325

735

722

621

80
72

40

620

20

4,000

20

200

0
1990

2000

2005

2006

2009

0
(Fiscal Year)

0
1990

2000

2005

2006

(Scheduled)
FUJIFILM Opto Materials Co., Ltd. and FUJIFILM Kyushu Co., Ltd.
Fujifilm Kanagawa Factories (Ashigara and Odawara),
Yoshida-Minami Factory, Fujinomiya Factory
Basic unit

60

2009

0
(Fiscal Year)(Scheduled)
FUJIFILM Opto Materials Co., Ltd. and FUJIFILM Kyushu Co., Ltd.
Fujifilm Kanagawa Factories (Ashigara and Odawara),
Yoshida-Minami Factory, Fujinomiya Factory
CO2 reductions as a result of switching to natural gas
Basic unit

*4 Kyoto Mechanism: A mechanism enabling a country to utilize
the reductions in emissions achieved in another country in order
to meet targets for reducing emissions of greenhouse gases.

Schedule for Transition to Natural Gas Table (1)
2003

2004
30%

2005

2006

2007

Kanagawa Factory (Ashigara)0%

Kanagawa Factory (Odawara)

100%

Fujinomiya Factory

20%

50%

Yoshida-Minami Factory

0%

90%

FUJIFILM Opto Materials Co., Ltd.

0%

FUJIFILM Kyushu Co., Ltd.

FUJIFILM Holdings Corporation Sustainability Report 2007

2009

80%

100%

2010
100%

100%

Percentages in the table represent the amount of energy needs other than electricity purchases met with natural gas.

73

2008

A highly-efficient natural gas cogeneration system capable of effectively generating heat and power at the Yoshida-Minami Factory.

Fujifilm Initiative
Participation in the World Bank’s
Community Development Carbon Fund
(CDCF)

Fuji Xerox Initiative
Introducing Biomass
Power Production

Fuji Xerox Initiative
Thoroughly Implementing a 108-item
Energy Conservation Checklist

Under an operating agreement with Japan Natural

In order to reduce CO2 emissions from all of its

In 2005, Fujifilm began investing a total of $9 mil-Energy Company Limited, Fuji Xerox started aoffice locations, Fuji Xerox independently devel-lion in the World Bank’s Community Development

green power project using biomass. By producing

oped a 108-item energy conservation checklist for

Carbon Fund (CDCF). Based on the GHG-reduction

power using biomass, which relies on organic

all of its domestic and overseas locations to help

provisions of the Kyoto Mechanism*4, the CDCF

matter from factories as an energy source, thismake lasting improvements to emissions reduc-has the objective of funding the implementation

project produced 372 MWh of electricity a year,

tions in conjunction with daily activities at energyof small-scale projects in developing countries thatwhich reduced CO2 emissions by 133 tons.

conservation.

contribute to the attainment of environmental andThese energy conservation check points outline

social objectives.

36 points common for both office and production

The La Esperanza Hydroelectric Project infacilities, as well as 72 points unique to produc-

Honduras is the first project in the world to earntion facilities making a total of 108 items. These

carbon emission credits based on the Kyoto

perform detailed checks on the level of actual ini-

Mechanism and is a CDCF project. We are con-tiatives, such as making sure each location carries

tributing to sustainable development and environ-out “energy conservation patrols,” and checking

mental protection in developing countries throughfor variation in temperature settings of air condi-

projects like this.

tioning units in offices.

Esperanza Hydroelectric Power Project (Honduras)

Equipment for loading tree

The Biomass markA part of the 108-item checklist

A turn off the lights campaign for 104 illuminated facilities across the country

As part of the effort to curb global warming, theFujifilm Group participated in the “CO2 Reduction/ Light-Down Campaign”*5, which was an eventfor the “Team Minus 6%” citizen action plan
coordinated by the Ministry of the Environment.
Continuing our participation from 2006, theFujifilm Group extended the scope for this year’s“CO2 Reduction / Light-Down Campaign.” Startingwith Fujifilm Headquarters in Tokyo Midtown, 104
facilities were chosen to have the lights turned offfrom 8pm to 10pm on Sunday, June 24 as part ofan event called “Black Illumination 2007.” *6
Afterwards, Fujifilm independently initiated a turnoff-the-lights campaign for weekends and holidays
during the three months up to the end of

September, which resulted in lights turned off for
32 days. These activities generated electricity savings of 47,500 KWh, which is equivalent to 20
tons of CO2. This amounts to the energy consumption of 44 average households over one month. In
2007, we also participated in the “One Million
People by Candle-Night”*7 campaign, and called
on 135 companies in Japan (totalling almost
43,000 employees) to participate in the event
together with their families. Finally, in an effort toconserve energy, FUJIFILM Holdings has set thetemperatures of offices in its Tokyo Midtown
headquarters to 28 degrees, and is promoting ano-necktie policy during the months of June
through September.

*5 A campaign by the Ministry of the Environment to turn off the lights
of illuminated buildings and turn off the power in homes in an effort
to stop global warming.
*6 “Black Illumination 2007” is an event that is part of the “CO 2
Reduction / Light-Down Campaign” and occurs at night on Sunday,
June 24, calling for people to turn off the lights from 8 to 10 PM.
*7 An event led by the NPO group behind the “Black Illumination
2007” event, the Daichi wo Mamoru Kai (“Protectors of the Mother
Earth”), asking workplaces and private homes to turn off the electricity.

FUJIFILM Holdings Corporation Sustainability Report 200774

Environmental Activities
Environmental
Considerationsin Logistics Operations

 Trends in the Packing Material Reduction Ratio(Cumulative Total)

Regions withHigh CO2 Reductions(Units: Tons / year)

Number of trips CO2 reductions compared
Starting
Destination using JR 5-ton with transport
locationusing 10-ton trucks
containers

SendaiSuzuka43.0-9,714.6

NiigataSuzuka25.0-3,528.5

Sapporo Suzuka

42.0-3,516.2

42

Group, where a variety of initiatives arebeing conducted to reduce the environ- Weight Reductions by Switching

20
10
0

2003

2004

2005

2006 (Fiscal Year)The reduction of CO2 gas emissions was calculated based on the distancetraveled multiplied by the standard fuel economies derived from actual records
at each of the subcontracting shippers and the CO2 emission coefficients(provided by a Ministry of the Environment publication).

 Amount of CO 2 reductions and reduction rates throughtransportation efficiency improvements
CO2 reduction rate (%)(Tons CO2 / year)

2
1.6

800
600

1.6
789.1

0.9

0

715.7
618.5

400
200
0

2003

2004

Amount of CO2 reductions

2005

2006 (Fiscal Year)

Reduction rate (%)

CO2 reductions
CO2 reduction ratio (%) =Total CO2 emissions + CO2 reductions

NOX and PM Emissions(Units: Tons / year)

Fiscal 2004

Fiscal 2005

Fiscal 2006

NOx emissions

374.8

384.8

471.9

PM emissions

28.8

29.6

36.3

 Modal Shift Logistics System Using 5-ton
Containers Deployed Nationwide

approximately 46.6 thousand tons reduction of
CO2 for 2006.

JR 5-ton container

75

FUJIFILM Holdings Corporation Sustainability Report 2007

from Wooden to Cardboard Boxes
In the past, wooden boxes were used to ship
goods by air and by sea to some countries. Afterobtaining approval of consignee, we switched ourboxes from wooden to cardboard ones at several
destinations where the logistics situation was able
to be improved. This initiative only started in the
middle of 2006, but the impact on weight reductions was significant due to the high volume ofunits shipped.

1

1.2

439.7

In December 2005, FUJIFILM LOGISTICS initiated amodal shift in its logistics operations by switchingfrom truck transport to using JR 5-ton railway containers. In 2006, railway shipping was extended to
18 warehouses, generating even greater reductions in CO2. This modal shift in logistics results in2006.Aug. 2006.Oct. 2006.Dec. 2007.Jan. 2007.Mar.
(Year and month)

36.9

mental burden we create.

 Results in the Fiscal year 2006
Policies aimed at reducing CO2 emissions havebeen enacted every year at FUJIFILM LOGISTICS,
and been implemented on a daily basis.
The total amount of CO2 emissions for 2006 wasapproximately 60.5 thousand tons, which was anincrease of 10.7 thousand tons on the previous
year, but a range of energy conservation measures
actually generated a CO2 reduction rate of 1.2%.

2006.June

Reduced weight
Packing material reduction ratio (%) =Total material weight + Reduced weight

49.8

1,000

Activities to Reduce CO2 Emissions

1.35 1.34

02006.Apr.

30

the main logistics operation in the Fujifilm

1.85
1.69
1.17

60.5
48.0

40

mission for FUJIFILM LOGISTICS CO., LTD.,

3.08 3.11

150materials in our logistic operations is a key

3.01

2.64
2.17

(Thousand of tons CO2 / year)
60

on the amount of exported packaging

2.9 2.93

3

 Trend in Total CO2 Emissions in Domestic Transportation

Reducing CO2 emissions and cutting backreduction ratio (%)

Initiatives for Reducing the Weight ofExported Packing Materials in the
Fiscal Year 2006
FUJIFILM LOGISTICS handles between 350 to 400
tons of packing material for export purposes eachmonth (this weight does not include reusable materials). In the fiscal year 2006, 4,681 tons of packing
materials were used, with total reductions amounting to 150 tons, for a reduction rate of 3.1%.

 Contributions Made through Reuse
Packing materials used for shipping large-size
products (like master-rolls of film) from Fujifilm
factories to overseas are sent back for reuse.
These packing materials included pallets, cardboard used for external coverings, bolts, nuts, andparticle board, but we conducted further reviews
in 2006 to include several countries that had previously not been reusing materials.
As shipping volumes increase, the impact ofreusing materials is quite significant in reducing
waste. There are some pallets that have beenreused over ten times in a span of several years.
 Recycling Stretch Film
When we re-ship pallets of products returned fromdomestic vendors, we remove the stretch film covering the pallets and then package the products.
This generates a great deal of unnecessary stretch
film. In the past, this stretch film was disposed ofas waste, but starting in March 2007, the material
will be collected at the Yokohama Export Centerof FUJIFILM LOGISTICS where used stretch film iscompressed by machine into recyclable material
for reuse. In this way, we have cut back on a portion of waste material from FUJIFILM LOGISTICS
warehouse facilities.

Fuji Xerox Develops
Returnable Containers Usable
More Than 100 Times
In a joint development project with Starway Co.,
Ltd., Fuji Xerox has developed a reusable containerthat can be used more than 100 times. This container was developed to ship repair parts andother devices to the nearly 500 Fuji Xerox service
and maintenance centers located throughout
Japan. In addition to the container itself, we also

minimum dimension: 2.235 m

Jumbo roll paper (Master Roll on original color
paper, for example) have been traditionally transported using octagonal shaped plastic pallets.
Improvements were made to these pallets by matching their diameter closer to that of the roll papers,
and making it smaller (see the diagram at right).
Such improvements had a drastic effect on theloading ratios of paper roll shipments, and generated a 26-ton CO 2 reduction for the fiscal year indomestic shipping operations. The effect is expected
to be several factors higher if overseas shipping is
also included. Previously, only eight of the roll
papers would fit in a single 40-foot container, butthese improvements now allow space for ten roll
papers. Such improvements allow for more efficientlogistical operations, and significantly cut back on
the number of containers used per month.

 Previous Pallet Design: 8-roll Capacity

 Previous Pallet

Inside dimensions of container: 11.550 m (40 feet)
1.440m New Pallet Design: 10-roll Capacity (Patent Pending)minimum dimension: 2.235 m

Improvements to Plastic Pallets

 New pallet

Inside dimensions of container: 11.550 m (40 feet)
1.114mdeveloped a system for managing the container
returns that was implemented from the end of
August in 2006.
Previously, Fuji Xerox used normal cardboard
containers to deliver repair parts to service stations. The containers were only used twice: once tosend the new part, and once more to have theused part returned. However, using these returnable containers, it is possible to save a total of
1,294 tons of packaging material by the fiscal year
2010 (resulting in a reduction to 74% of the previ-

ous level). At the same time, approximately 658
tons of carbon dioxide and 0.82 tons of nitrogenoxide can be saved by 2010 that would haveresulted in manufacturing and recycling the oldpackaging material. Consequently, the returnablecontainers are expected to make significant contributions to reducing the environmental burden created by our logistical operations. Lastly, these
efforts have reduced packaging costs by around 40
million yen per year.

How to Fold the Returnable Containers
Using returnable containers (pictured below) is vital to transport efficiency. The containers are designed to easily collapse into a flat position that doesn’t takeup extra space like a cardboard box when folded as indicated in the picture below. The containers are excellent for storing because nine boxes can be stored
in one other container by folding them into three. This allows for a total of 10 returnable containers to easily fit into the space of one conventional container,
which has a huge impact on transport efficiency.

52
0m
m

m

0m

71

700
mm

410mm

(Thickness) 40mm

510

mm

FUJIFILM Holdings Corporation Sustainability Report 200776

Environmental Activities
Efforts to Conserve
Resources

The Fujifilm Group is engaged in a rangeof recycling and reuse activities
designed to care for limited resources
and prevent resource exhaustion, suchas conserving and recycling water, recycling waste products, and reducing
packaging materials.

Initiatives Related
to Natural Resources(Million tons)
80 Inputs for Main Product Materials(Thousand tons / year)
220
185.5 0.7
4.2
36.5

180
160
140

146.2 1.2
5.8

120

213.5 0.5
4.5
38.6

45.6
41.7

45.8

100
13.8

80
60

124.3

102.4
79.6

40
20
0

2005

2000
Consolidated
Aluminum

TAC

PET

Gelatin2006 (Fiscal Year)
Silver

Water Usage Initiatives
Consolidated domestic input for water resources
for 2006 was less than the previous year, whichmarks a decrease for the sixth consecutive year

77

under protection as a watershed protection area.
At FUJIFILM Kyushu (page 25), we are looking intoways to effectively use rain water and recycle
pumped up ground water.
Protection of water sources is important not only
for the stable operation of factories but also forthe livelihood of people living in the region. Since
the management of forestland also helps to minimize the effects of floods and other disasters, we
intend to continue to manage these areas.
 Water Input

The Fujifilm Group exerts much effort in reducing
the amount of natural resource inputs in order toefficiently use such limited resources without
waste. In particular, we are striving to conserveand recycle exhaustible resources such as silver,
and items with high-usage rates like aluminum.
The principal material inputs for the Fujifilm
Group are described below. The Fiscal year 2006
saw reductions in silver as a result of falling production for photosensitive materials, yet this wasmatched by significant increases in TAC using inflat panel displays, and aluminum used in printing
materials.

200

since 2000. Despite a significant jump in production, consolidated inputs of water resources fellcompared with the previous year.
These reductions are a result of various water
conservation efforts at Fujifilm group production
facilities. Since water plays such a crucial role for
manufacturing photographic film, Fujifilm hastreated water with much importance since ourfoundation, and we are constantly striving to protect water resources. At our Kanagawa Factory(Ashigara), we own nearly 230,000 G of forest on
the banks of a crater ridge formation in the
Hakone area, which provides protection for the
local watershed. In the same area, we also are
involved with the local community to protect 7
million square meters of forested area. At the
Fujinomiya Factory, we have 30,000 G of forest

FUJIFILM Holdings Corporation Sustainability Report 2007

65.1
60

60.3
13.4

4.2

57.5
7.3

40
56.1

51.7

50.2

20

0
2000
Consolidated (Domestic

2005

2006 (Fiscal Year)

Overseas)

Activities at FUJIFILM Hunt Chemicals
Europe, N.V.
In Europe, environment related regulations are
becoming tougher by the year, demanding that
products and production methods give even moreconsideration to the environment. Under this scenario, a plan was formulated in Belgium for reducing energy usage, waste products and water
usage. Part of this plan includes a Water Recycling
Project in our Fujifilm factory in Sint-Niklaas,
which, based on revisions begun in the 90s to conserve water by using rain and well-water for tankcleaning processes, has resulted in 4,500 m3 ofrain water being used each year in the plant’s production processes. Furthermore, as a result of
installing a waste-water recycle device that combines active sludge with a membrane filter andreverse osmosis filtration, drastic cuts have been
made to water inputs and waste-water by converting over 60% of waste-water back to water

reusable in production. As a result of these activities, what generated around 3 liters of wastewater for every liter of product produced before
now only generates 0.35 liters, which translates
into a reduction of waste-water emissions to one
tenth of their former level.

FUJIFILM Hunt Chemicals Europe N.V.

Initiatives Related
to Packaging Materials
Fujifilm has been making reductions to container
packaging materials ever since 2000, and we
managed to reduce packaging by nearly 9% for2006 compared to the previous year. This is a
result of variations in shipping volumes for several
products, in addition to several packaging reduction initiatives, such as reducing packaging
weights for digital cameras, and using group
packaging methods for recording media.
In addition to reducing container packaging, wehave several initiatives underway to reduce theuse of plastics, such as switching the plastic innerpanels used in the boxes for several digital cameras with pulp material, and reducing the laminate
in protective cardboard used for printing materials.
As part of our efforts to make packaging materials more environmentally friendly, a “Packaging
Responsible Care Promotion Committee” is held
regularly that shares information and investigates
options for handling environmental concerns, andlooks for ways to further reduce the environmental
burden of packaging related topics. In combination with efforts to reduce packaging volumes,
future activities will also take a deeper look at survey and reducing the chemical content in packaging materials.
 Trends in Generation of Packaging
and Wrapping by Type of Material(Thousand tons / year)
40
35.5
35
11.0

30

Fujifilm non-consolidated(excluding PS-Plates)

27.0
24.8

25
8.0

20
15
10
5
0

10.1

7.6

6.0

6.7

6.8

3.6

3.6
2.0
4.1
0.5

3.2
2.6
4.2
0.4

6.2
0.7
2000
Plastic film sheets
Paper containers

2005

2006 (Fiscal Year)

Extruded plastic materials
Metal materials
Paper materials
CardboardThis year, data regarding container packaging for a selection of items used for commercial purposes has also been reviewed and the data edited back until the fiscal year2000.

Initiatives for Dealing
with Waste Products
 Main Recycling Methods for Waste Products Reduction in Waste Products
and Attainment of Zero Emissions
Efforts for recycling waste products and restricting
the amount of waste generated continued into
2006, and the amount of waste generated by
Fujifilm on a domestic consolidated basis
remained constant compared with the previous
year. Looking at both domestic and overseas consolidated figures, the amount of waste generated
fell by 1% compared with a year before despitebusiness growth. Actual efforts reducing wastes
are centered around converting waste products
into useable items, and reducing losses in production processes. Fujifilm achieved its zero emissions
targets in 2003, yet is constantly striving to takewaste management to the next level. The next
task that lies before us is to extend our zero emissions goals to Fujifilm affiliates such as overseas
production facilities, paying special attention to
those with high volumes of waste products. Whilethe definition of ‘zero emissions’ differs at Fujifilm
and Fuji Xerox due to inherent differences in our
respective lines of business, zero emission activities can be defined as “efforts to recycle all wastematerial from business operations, and to ensure
no waste is processed by simple incineration or
landfill.”

Waste product

Recycling Method

Plastics (sorted)

Pallets, pipes, clothing,heat insulation materials etc.

Plastics (mixed)

Blast furnace fuelMagnetic tape

Blast furnace fuelFilters

Blast furnace fuelAluminum hydroxide

Alumina

Cement, roadway material,
Inorganic sludge, polishing agent construction materials
Organic solvent

Paint thinner

Acids and alkalines

Neutralizer

Solid fuels, electricity and
Mixed flammable waste products hot water production
Fluorescent lamp

Glass wool, Mercury

Batteries

Zinc, smelt iron

Left over food, raw garbage,organic sludge

Fertilizer, animal feed

Documents, empty boxes

Recycled paper

Metals such as iron,aluminum, and copper

Smelt metal Trends of Volume of Waste(Thousand tons / year)
80

74.9

74.2

70
60
50

30.9

30.0

44.0

44.2

48.9
12.7

40
30
20

36.2

 Survey and Evaluation System
for Waste Management Subcontractors
The integrated company system for surveying andevaluating waste treatment contractors that
Fujifilm inaugurated during the fiscal year 2004
completed an initial round of survey and evaluation work during the first half of the fiscal year
2005. Cooperative survey work by head office staff
and staff responsible for waste management at
each workplace over a period of one year has
enabled the firm establishment of unified evaluation rules for company use. Moreover, periodic
reevaluations undertaken during the process of
implementing the survey have enabled continuous
improvement. Fujifilm’s affiliates (mostly new
operations like FUJIFILM Kyushu and FUJIFILM
Opto Materials) are also introducing the sameevaluation system in their respective operations.
The basic philosophy behind this evaluation system
is to bring subcontractors up to the same level ofwaste management performance in order toensure that waste products are handled in theproper fashion. In the future, we plan on getting
the “Survey and Evaluation System for Waste
Management Subcontractors” firmly in place indomestic affiliates of Fujifilm in order to further
boost our capacity for waste product management.

10

Main Results of
the Companywide System to Date0
2000
Consolidated (Zero Waste
at Fuji Xerox Taiwan Taoyuan Plant
At the Fuji Xerox Taiwan Taoyuan Plant, a production facility for Fuji Xerox, “zero waste” has beenachieved by recycling waste products like cardboard, plastic, regular trash and toner that result
from domestic production activity. Currently, used
toner material is reused as a supplemental raw
material by paint manufacturers, and regular trash
is being shipped to recycling facilities where it isprocessed into material for thermal recycling at
power plants.

Domestic

2005

2006 (Fiscal Year)

Overseas)

Contractors• Improvements in safety and security measures• Improvements in environmental management
systems (certification, expanding scope of
certification)• Improvements in liaison with the Fujifilm GroupFujifilm• Improvements in manifest administration• Deepening understanding of waste treatment methods, etc.

Recycling Waste Cooking Oilat the Kanagawa Factory (Ashigara)for use at Nakanuma Cosmos Academy
At the Fujifilm’s Kanagawa factory (Ashigara), a
project is underway that recycles waste cooking
oil from the staff cafeteria. All of the waste cooking oil is delivered to a local vocational and training center for the developmentally disabled, theNakanuma Cosmos Academy , where the cooking
oil is processed into fuel for diesel cars. In addition
to providing fuel for the academy’s farming tractor
and transport truck, the resulting biodiesel fuel isalso put up for sale. In 2006, nearly 95%, or 2800
liters, of the waste cooking oil from the Kanagawa
factory (Ashigara) was recycled as fuel for diesel
vehicles.

Nakanuma Cosmos Academy biodiesel vehicles

FUJIFILM Holdings Corporation Sustainability Report 200778

Environmental Activities
Reducing Emissionsof Chemical Substances

The Fujifilm Group is constantly striving to
reduce the chemical substances released

Reducing VOC Emissions
Fujifilm was working toward the goal of reducing
atmospheric emissions of Volatile Organic
Compounds (VOCs) produced by our manufacturing processes by 50% by the fiscal year 2002
based on the fiscal year 1996 levels. In fact, however Fujifilm achieved our even tougher 2004 target, which aimed to reduce VOC emissions by
50% based on the fiscal year 2000 levels.
Currently, Fujifilm is continuing to implement
practices aimed at making even further VOC
reductions. Moreover, in April 2004, the Fujifilm
Group attained compliance with the Air Pollution
Prevention Law (VOC Emissions Regulations),
which came into force in the fiscal year 2005.

through production activities to theume going into sewage water, volume moved tofactories or other facilities, and volume recycled.
At the Fujifilm Fujinomiya factory, efforts toeliminate Bisphenol A and develop alternatives to
VOCs were recently recognized and the factory
was awarded the PRTR Grand Prize in 2007.
http://www.fujifilm.co.jp/
corporate/environment/activities/
chemical/prtr.html (Available in Japanese only)*1 PRTR Law: Abbreviation for the Pollutant Release and Transfer
Register Law, which went into effect in July 1999 in Japan. The
aim of the law is to have businesses that manufacture and use
chemical substances improve their surveillance and management of suspected endocrine disruptors to gain a grasp of thevolume of these substances emitted into the environment andprevent the disruption of the environment due to chemical substances before it occurs. Companies subject to the law wererequired to begin monitoring emissions of specified substancesin April 2001 and have a duty to report their data to the government beginning in April 2002.

Reductions in Atmospheric Emissions
and VOCsabsolute bare minimum through a combi-

Fujifilm non-consolidated figures

nation of standards stricter than statutory
levels and extensive self-management
practices.

Reduction Reduction rate
(tons)
since 2000 (%)

Type of VOC

Name of VOC

Substances requiring
reportingunder the PRTR Law

Dichloromethane

194

54

Methyl alcohol

1,218

69

315

78

163

79

82

63

Substances voluntarily
Ethyl acetate
monitoredby the company
Methyl ethyl ketone

Acetone*Reduction in volumes in the fiscal year 2006 comparedwith actual levels in the fiscal year 2000.

 Atmospheric Emissions of Volatile Organic Compounds (VOCs)(Thousand tons)
4
3.3
0.2

3

2

1.8
0.4

3.1

1.6
0.3

1
1.4
0

2000
Consolidated (Domestic

2005

1.3

2006 (Fiscal Year)

Overseas)

Emissions Reductionsof Chemical Substances
In addition to those substances that must bereported under the PRTR Law*1 (Pollutant Release
and Transfer Register Law), Fujifilm monitors
another 10 items on a voluntary basis, primarily
substances specified by the Japan Chemical
Industry Association as requiring autonomous
monitoring. From the fiscal year 2006, the company has expanded the scope of reporting and monitoring to include not only manufacturing raw
materials but also chemicals used in research programs and other applications. This move has
increased the comprehensiveness and strictness ofreporting and monitoring. Data on substancesused in amounts of one ton or more per year by
Fujifilm and its domestic affiliates may be foundon the Fujifilm website. Data is presented on
usage volume, atmospheric emissions volume, vol-79

FUJIFILM Holdings Corporation Sustainability Report 2007

Management of PCBs
Under the Special Measures Law for Promoting theAppropriate Processing of Waste PCBs, which went
into effect in 2001, Japan Environmental Safety
Corporation has begun dealing with equipment
containing PCBs, and Fujifilm is working to expeditiously complete the processing of the PCBs it has
stored and managed carefully to date. The coupler
solvent oil in old-type non-carbon paper contains
PCBs, and Fujifilm was using PCBs at one time in
the past. While the company has shifted to manufacturing non-carbon paper that uses no PCBs
whatsoever since 1971, the Fujinomiya Factory has
in storage and manages 11,520m3 of sludge containing PCBs (the equivalent of 1.5 tons of PCBs)
that were left over from the production of old-type
non-carbon paper. The company is currently considering the ideal method of processing these
items as well as the selection of the optimal subcontractor for this work. Fujifilm conducts two surveys for PCBs contained in well water under surveillance in cooperation with Fujinomiya City andhas confirmed that the PCBs have not seeped into
underground water. The table below shows thestatus of storage and management of equipment
and other items containing PCBs.

Storage and Management of Devices
Containing PCB (not including items withtrace levels of PCB)
Types of equipment containing PCBs
High voltage transistors (quantity)

Amount in storage and managed
The Fujifilm GroupFujifilm(consolidated) consolidated in Japanand overseas
16
2
364

454

PCB oil waste etc. (kg)201.11201.11

Sludge, etc. (m3)

11,52011,520

Fluorescent lamp stabilizers (quantity)

16,371

17,871Low voltage condenser excluding
fluorescent lamps (quantity)

117,165

117,165

High voltage condensers (quantity)

3

18

Rags (kg)

926

926

Other devices (quantity)

12

12

Low voltage transformer (quantity)

Emissions Reductions of Atmospheric,Soil and Water Pollution
Accomplishments and Initiatives in Preventing Atmospheric Pollution
Contents

Accomplishments

Fiscal 1995

Plans

Fujifilm is engaged in a range of activities to cut
back on atmospheric pollution, such as making
the switch to natural gas, which contains exceptionally low levels of sulfuric compounds. As an
example of how Fujifilm is aiming to prevent emissions of water contaminants, each of our operations is performing environmental assessments ofemissions of legally regulated water contaminants, as well as establishing independent control
standards for reducing emissions. Trends ofatmospheric and water contaminant emissions at
Fujifilm are as follows.

 Trends in the Volume Atmospheric Emissions

Kanagawa Factory (Odawara) shifted from the use of bunker oil A to bunker oil with lower sulfur content as fuelfor its boilers and thus reduced SOx emissions.
Kanagawa Factory (Ashigara) installed high-capacity, high-efficiency dust collectors on its chimneys to deal withsoot emissions.

Fiscal 1998

Fujinomiya Factory installed wet-type electric soot collectors for exhaust gas desulfurizing and thus reduced SOx

Fiscal 2000

Kanagawa Factory (Odawara) eliminated its waste solvent incinerator and reduced SOx emissions.

Fiscal 2002

Fujinomiya Factory began to use natural gas to reduce CO2 and SOx emissions.

Fiscal 2003

Kanagawa Factory (Odawara) began to use natural gas to reduce CO2 and SOx emissions.

Fiscal 2004

Kanagawa Factory (Ashigara) began to use natural gas to reduce CO 2 and SOx emissions. Yoshida-Minami
Factory installed low NOx burners on its boilers.

Fiscal 2006

FUJIFILM Kyushu introduced natural gas to reduce CO2 and SOx emissions.

Fiscal 2007

Yoshida-Minami Factory began to use natural gas to reduce CO2 and SOx emissions.

Fiscal 2008

FUJIFILM Opto Materials will begin to use natural gas to reduce CO2 and SOx emissions.

Fiscal 2010

Kanagawa Factory (Ashigara) will switch to 100% natural gas to reduce SOx.

Consolidated ( Domestic

Overseas )Soot Particle Emissions

NOx Emissions*1(Tons)
1,500

SOx Emissions(Tons)
40(Tons)
1,400

600

1,397

1,364

1,200

28.4

171

237

1,003

1,000

394

400

7.3

96

9

362

3.7

24.9
20

800
5

271

14.8
600

9
385

200

357
262

1,193

1,160

400

907

14.7
200

0
2004

0

0
2005

2004

2004

2006 (Fiscal Year)

Atmospheric Emissions of Specified CFCs (Domestic)

1.0

Consolidated ( Domestic

Total Amount of COD*3 Emissions

0.9

0.8

2005

2006 (Fiscal Year)2006 (Fiscal Year)2005

 Trends in the Amount of Water Pollutant Emissions*2(Tons)

0.1

24.7

17.6

Overseas )Total Amount of BOD*4 Emissions(Tons)(Tons)

300

200

0.6
0.5
200
162.1
32.6

149.6

0.02
0

CFC-11 CFC-12
2004

0.02
CFC-11 CFC-12
2005

100
40.2

0.12
100

CFC-11 CFC-12(Fiscal Year)
2006

72.9

107.0
15.4

13.1

91.6

59.8

109.4

0
2006 (Fiscal Year)2005(Tons)

400

10

2005

35.8
2006 (Fiscal Year)*1 Details for logistic operations are in the section titled,“Environmental Considerations in Logistic Operations” (P. 75).

9.5
0.6

335.3
305.3

*2 Figures for 2006 are lower due to discharges into the sewer system.
7.4*3 COD (Chemical Oxygen Demand): An indicator of water pollution. COD indicates the amount of oxygen consumed whenwater-borne pollutants (primarily organic contaminants) are
oxidized upon the introduction of an oxidant.

291.9

300

1.1
200

5
8.9

305.3

330.5

7.4

3.9

290.8

100

3.9

0

0
2004

2004

Total Amount of Phosphorous Emissions(Tons)

4.8

40.4
4.6

48.8

0
2004

Total Amount of Nitrogen Emissions

54.7
5.9

129.5

2005

2006 (Fiscal Year)

2004

2005

*4 BOD (Biochemical Oxygen Demand): BOD is a way to measure
the degree of water pollution, and indicates how much oxygenin the water is being used by organisms to decompose contaminants by looking at the reduction in oxygen in the water.

2006 (Fiscal Year)

FUJIFILM Holdings Corporation Sustainability Report 200780 Conducting Environmental Monitoring
To decrease chemical substance emissions, theFujifilm Group has adopted air quality and water
quality standards that are stricter than legal
requirements and undertakes stringent
autonomous chemical substance controls.
Regarding substances covered by the PRTR Law,
the Group regularly conducts surveys around factories that use such substances to monitor theconcentrations of such substances in the air.

Monitoring underground water quality

 Surveying and Remediation Soiland Underground Water Pollution Conditions
The Fujifilm Group autonomously conducts environmental surveys on soil and underground waterpollution. Regarding substances that are used at
manufacturing facilities and that are subject toenvironmental limits set by regulations, the Grouprigorously manages the usage and storage of such
substances and monitors the concentrations ofsuch substances in underground water. We areprepared to deal with any pollution incidents in atimely fashion. 3 facilities currently remediate(please refer to the table below), and they continued in 2006.

 Prevention of Soiland Underground Water Pollution
As a proactive measure to prevent pollution problems from arising, the Fujifilm Group is now
installing all new plumbing and tanks aboveground to facilitate inspections and the location ofleaks. We are also steadily proceeding with plansto relocate existing underground plumbing andtanks to above-ground locations as well as toinstall backup plumbing for emergency purposes.

Installing plumbing above-ground

Soil remediation work

http://www.fujifilm.co.jp/corporate/environment/activities/antipollution/cleanup.html (Available in Japanese only) Soil and Groundwater Pollution Surveys

Name of workplace
FUJIFILM Corporation

Fuji Xerox Co., Ltd.

Pollution condition

Substance type

Method of remediation

2001/11

Yes (soil)

Heavy metals

Replaced soil

Completed March 2002

Kanagawa Factory (Odawara)

2001/6

Yes (soil)

Heavy metals

Replaced soil

Completed January 2002

Fujinomiya Factory

2001/3

No

Yoshida-Minami Factory

2001/3No

Kaisei District

2001/3

No

Asaka District

2001/12No

Tokyo District (Minami Azabu)

2004/10

Yes (soil)

Heavy metals

Pending

Sendai District

2001/10No

Ebina Center

1998/5

No

Iwatsuki Center

1996/3

Yes

Replaced soil

Being remediated *2

VOC

Pumped water

Being remediatedHeavy metals

Replaced soil

Completed April 2003

No

Group company workplaces (three locations)

2002/3

No

Head office (Saitama City)

2001/4

Yes (underground water)

FUJINON SANO CORPORATION

1997/11No

FUJINON MITO CORPORATION

1999/9No

2002/4

No

Okaya Factory

1998/11

No

Hananomaki Factory

2001/6

No

Akita Factory

2001/3

No

Shizuoka Factory

2001/11

No

FUJIFILM PHOTONIX CO., LTD. (Kurokawa-gun, Miyagi)

2001/10No

Fuji Technics Co., Ltd. (Ayase City)

2002/3

No

Osaka Office

2001/11

Yes (soil)

Other offices (nine locations)

2001/6No*1 As a result of regular monitoring, repeated communication became necessary*2 Will be completed by 2009

FUJIFILM Holdings Corporation Sustainability Report 2007

Being remediated *1

Heavy metals

Yes (soil)

1998/8

FUJIFILM IMAGING Co., Ltd.

Detoxified soil

VOC

2000/7

FUJIFILM TECHNO PRODUCTS CO., LTD. Takematsu Factory

Covered with asphalt(soil/underground water)

Nakai Research Center

FUJIFILM Electronic Materials Co., Ltd.

Remediation status

Kanagawa Factory (Ashigara)

Takematsu Center

FUJINON Corporation

81

Survey completion date

Pumped water

Environmental Activities
Sustainability Accounting

FUJIFILM Holdings compiles Environmental
Accounts, which contain data on investments and expenditures made for environmental preservation as well as informationon the impact of these investments andexpenditures. In addition, the Group compiles Labor Environment and Social Accounts
that contain information on the condition of
the labor environment as well as the costs ofcontributions the Group makes to society

Labor Environment and Social Benefit Accounting
With an aim to establish accountability to internalmanagement goals and the various stakeholdersof Fujifilm CSR initiatives, the Fujifilm Group has
been collecting information on the goals and outcomes of CSR activities in an easy-to-understandformat for presentation to various project stakeholders. We have also started cooperating with
NGOs, NPOs and suppliers to gather new sets of
information, and are currently looking into ways to
use this information productively.
 Situation as of the Fiscal Year 2006
The Fujifilm Group spent a total of approximately
7 billion yen toward improving the working environments of employees and participating in social
action programs costs for 2006. At 5 billion yen,
employee expenditures marked a significant portion of these costs, and of that, 1.9 billion yen was
spent on employee training, and 1.8 billion yen fordeveloping more mobile, ergonomic workplacedesigns, such as the 500 million yen spent on the
Fuji Xerox Cafeteria Plan.
A total of 1 billion yen was spent in the community category, which included 800 million yen fordomestic cultural and artistic promotion activities,

such as 300 million yen for FUJI Photo Salon. In
the future, we are looking forward to actively joining forces with the non-profit sector to participate
in local community action plans related to environmental causes.
 Basic Items• Objectives of Labor Environment and Social
Benefit Accounting
These accounts are prepared to allow the Fujifilm
Group to keep up with its activities for improving
the working environment of its employees and theamounts spent for social contributions by preparing data on these activities from an economic perspective.
• Accounting Method
The expenditures for the year in question for theuses shown in the “Primary Activities” column inthe accompanying table on labor environment andsocial benefit accounting have been added up toarrive at the figures shown. These figures do notinclude depreciation. Figures for personnel training
and social contributions may overlap with figuresin the Environmental Account as well.

and in certain other areas. Together, we
refer to the process of creating and presenting the results of these activities as Labor Environment and Social Benefit Accounting for Fiscal Year 2006

Stakeholder

Goal

Cost totals

Management for health and safety of labor,
provide adequate fire prevention equipment*1,
perform health checks, provide for mental health care

1,149

Personnel training

Train personnel with new knowledge, techniques and skills

1,901

Protect diversity

Support lifestyles capable of both work and family life,
provide employment opportunities for those with disabilities,
make provisions for an aging society

157

Design an ergonomic workplacethat is easy to move in

Welfare programs like the cafeteria plan, flexible benefits package*3

118
1,764

Protect customer relations
and safety

Communication with customers by the Customers Communication
Center, complaint analysis cost; provide safety information,pink ribbon program, etc.

354
780

FutureGenerations Education for future generations

Photography project, support for elementary and junior high school
student environmental diaries, support university courses

853
85Community Harmony with the local community(local society
andPromote culture and the arts ingovernment) society (domestic)

Hold events like factory field trips, support employee participationin volunteer programs*4

183

Fujifilm Photo Salon, etc.

807

International Have consideration for theCommunity international community andCharitable contributions for the Indonesian earthquake, support forinternational film festivals, WWF, etc.

38

NGOs / NPOs Cooperation with NGOs and NPOs

Support textbooks with enlarged text for those with vision
problems

52

Suppliers

Hold briefing sessions (on SCM), etc.

44

Employees
Period covered: April 1, 2006 to March 31, 2007
Range of information sources for Labor Environment andSocial Accounting:
The 51 domestic companies in the Fujifilm Groupplus 32 companies affiliated with Fuji Xerox)

Primary Activities

Health and safety“Sustainability Accounting.”(FUJIFILM Holdings, 18 companies affiliated with Fujifilm,(Monetary units: millions of yen)

Customers

international cultures

Consideration for products

Total

6,960

*1 Labor accident severity: 0.03; Labor accident ratio: 0.22 (non-consolidated figures for Fujifilm)*2 Employment rate of persons with disabilities: 1.78%; Number of people taking nursing leave: 1 person; Number taking leave for childcare: 32
people (non-consolidated figures for Fujifilm)*3 Fuji Xerox optional social welfare program (20,000 yen annually per person to be used for vacation, medical reasons, personal improvement,etc.)*4 Total number of on-the-job hours used for volunteer activities was 4,143 hours.

FUJIFILM Holdings Corporation Sustainability Report 200782

Environmental Accounting
Accounting procedures for the Fujifilm
Environmental Accounts were extensively
reviewed and updated in 2006 when the Fujifilm
Group was organized under FUJIFILM Holdings.
Actual changes include detailed changes made tocost accounting procedures and standards for calculating environmental contribution rates used forallocating environmental conservation costs tocapital investments and research and development costs, which entailed reviewing accounting
items, methods and costs used in calculating economical outcomes.
Total costs for the fiscal year 2005 under theprevious accounting method include 16.1 billion
yen in investments and 62.8 billion yen in expenses for environmental protection costs, with environmental protection results generating an economic impact of 54.6 billion yen within the
Company and an economic impact of 75.1 billion
yen outside the company.
Period of coverage: April 1, 2006 to March 31, 2007
Scope of Accounting for Environmental Accounting:
64 domestic companies in the Fujifilm Group(FUJIFILM Holdings, Fujifilm and 20 affiliates;
Fuji Xerox and 43 affiliates) Overview of Fiscal Year 2006
Our primary capital investment for preventing
environmental damage was the 2.8 billion yen
spent on equipment to counter VOCs at the new
FUJIFILM Kyushu production facility. This equipment offers advanced VOC recovery capacity thatwill translate into reductions totaling 159 tons of
VOC emissions companywide. Another significant
cost related to environmental protection comes
into increasing our energy usage from natural gas.
Despite achieving large reductions in CO2 and SOx
emissions by switching to natural gas, rising energy usage caused by new plant construction andincreased production of film applications for flat
panel displays had a negative impact on energyconservation initiatives.
Efforts to conserve water made progress, andapproximately 1.5 million cubic meters of water
were conserved, generating an economic impactof 500 million yen. Furthermore, more efficient useof raw material inputs generated per-unit reductions in the order of 17.7 billion yen.

83

FUJIFILM Holdings Corporation Sustainability Report 2007

 Basic Items• Objectives of Environmental Accounting(1) To provide accurate quantitative information
on volumes and economic effects to interested
parties inside and outside the Group(2) To provide numerical environment-related
information useful for decision making bymanagement and supervisors at the workinglevel• Accounting Method
Based on the “Environmental Accounting
Guidelines (2005 edition)” published by the
Ministry of Environment.
(1) Depreciation is calculated in principle according to the straight-line method over a threeyear period.
(2) When costs include expenditures for both environmental and non-environmental purposes,
the portion relating to non-environmental purposes has been excluded.
(3) Economic impact within the GroupThe difference in value terms from the previous year in fines for polluting and usage ofenergy, raw materials, water, and otherresources is accounted for, and the real impactof recovery, recycling, and other measures invalue terms for the year in question is also
accounted for.
(4) Economic impact outside the GroupThe difference in value terms from the previous year has been shown for SOx, VOCs, andCO2. For recycling, the anticipated benefit invalue terms has been shown for the year inquestion. To compute the benefit for customers, the economic benefit for the year inquestion has been computed assuming that
customers are using the new, environmentallyfriendly product.

 Environmental Accounting for the Fiscal Year 2006

Envi ronm ental Conser vatio n C o s ts

1. Expenses incurred within the business site

(1) Environmental damage prevention
Anti-VOC units at new plantAnti-atmospheric pollution measures at incinerator(2) Global environmental protection
Promoting the switch to natural gas(3) Resource recycling
Recycling
Waste processing

2. Upstream / downstream costs
Recovery from the market
3. Cost of management activities
Management systems, environmental measuring,greenery projects, environmental training for staff
4. Research and development costs
5. Costs for social action programs
Contributions to nature preservation organizations
6. Costs for handling environmental damage
Pollution levies, decontamination equipment for polluted soil
Total

*1 SOx reductions: 51,000 yen / ton
Bidding price of SO2 emissions credits offered by theUnited States Environmental Protection Agency in2007.
*2 VOC reductions: 350,000 yen / ton
From the “Economics Evaluation Report on
Countermeasures for Harmful Atmospheric
Pollutants” issued by the Japan Environmental
Management Association for Industry, February,
2004.
*3 CO2 reductions: 2,721 yen / ton(Trading price of EU emissions credit 2008 futures atthe end of March, 2007)*4 2005 figures include CO2 emissions from non-energy
sources.
*5 Cost for land-filing the waste product (100 yen / kg)times the reductions amount.
*6 200 yen / ton for clean water supply, 200 yen/ ton for
sewage water

(Millions of yen)

Envi ronm ental Conservati on Effec ti veness
Capital Investment

Expenses

8239

16,669Economic Impact Inside the Group

Reduction in pollution levy
5625

2408

Economic Impact Outside the Group

-2

6,128

5,276

28tonsReduction in volume of NOx emissions-219tons

Reduction in VOC emissions *2
Reduction in volume of VOC emissions

159tons-54k tons

Energy conservation-2,111

Reduction in CO2 emissions *3
Reduction in volume of CO2 emissions *4

Reduction of raw materials and resources used

17,740

Reduction of waste materials

522

through reuse and recycling

Water resource consumption reduction*6

1

Reduction in SOx emissions *1
Reduction in volume of SOx emissions

56
-147

9,590

Recovery and recycling
206

344

5,265

12,072310

11,3181333

20,050

0

236

11

97

10,23760,442

Silver3,234

Polymeric materials

944

Aluminum materials

1,857

Other recycling

2,852

QuickSnap recovery

1,711

Recovery of parts from used equipment

10,733 Customer Benefits
1 ) Ultra high density magnetic recording materials
Compared with previous versions, ultra-high density magnetic recording
materials today offer extraordinarily high recording densities. This allows
recording targets to be made with much less material compared with previous models, and contributes to reductions in material usage.
2 ) PS plates that need no proofing film
PS plates called CTP plates require no proofing film. As a result, the cost of
the proofing film, development costs, and purchase cost of CTP plates can be
subtracted from PS plate costs and included in customer profits. This technology also significantly reduces the use of raw materials.

95.9k tons *5

Customer benefits are shown in the table below

37,65247,15237,480

Customer Benefits

EffectProduct

1) High-density magnetic
memory materials
Effect of primary 2) Pre-sensitized aluminum plates
not using plate-making film
material reduction

Amount3,054
13,5793) Film for LCDs

18,159Power-saving effect 4) Office printers

2,860

Total

37,6523 ) Liquid crystal display film
By integrating wide-viewing-angle film with liquid crystal protective film intoa single liquid crystal display film application, just one film application cansatisfy what used to require two. This technology reduces material usage, as
well as costs for the customer.
4 ) Office printers
Current Fuji Xerox office printers use a fraction of the energy of previous
models, which contributes to energy saving for customers. These savings inenergy costs are calculated as an economic impact, and translate into CO2
reductions of 55,250 tons.

FUJIFILM Holdings Corporation Sustainability Report 200784

Environmental Activities
Environmental
Communication

The Fujifilm Group is actively engaged in

Promoting Environmental Education for all Fujifilm Employees Basic Education
In the Fujifilm Group, basic training to educate
staff on the “Fujifilm Group Green Policy” is conducted with all employees, including those overseas. Together with affiliates, Fujifilm provides
group training that matches local educational
needs, primarily in an e-learning format (withtraining in Japanese, English, Chinese, German,
Portuguese, Spanish, Dutch, etc.). Course content
was changed for Japanese in May 2006, and currently, preparations are underway for offering
French.

educational initiatives involving all Fujifilm

ronmental commitment based on our Specialized Education
In addition to basic education, educational programs are available that address certain specificjobs and tasks for managers and personnel inneed of specialized training and skills. Several
examples are included in the following table.
Primary target

Programstaff both in Japan and overseas that aredesigned to uphold and preserve our envi-

Fuji Xerox is also making use of e-learning programs. In particular, Fuji Xerox is including various
country case studies into its training program foroverseas operations and affiliate companies.

LCA education
Fujifilm and affiliates

Fuji Xerox and affiliates

R&D, product planning

Chemical substance education Staff at Fine Chemicals Business Div.

Number oftimes held
9

Number ofparticipants

2

100

117

Industrial waste education

Administrators, operators

8

140

Fine Chemicals productsafety education

Administrators, operators

12

81

underlying corporate philosophy

Global Development of Environmental Policies

Environmental Education
for Future Generations
Cosponsorship of the “Green Lanes”
environmental diaries
The “Green Lanes” (midori-no-komichi) environmental diary is a project by the Green Cross JapanFoundation. The project involves elementary
school students keeping a diary for 90 days on
things they notice and do related to environmental
problems, with the aim of boosting environmental
awareness of the participants. Fujifilm supported
the Green Lanes project, and called on employees
to get their children involved. On December 16,
2006, the project culminated in the “8th ‘Midorino-komichi’ Environmental Diary Contest” awards
ceremony and symposium held at Tokyo’s Big Siteconvention center. Nearly 5000 people gathered
throughout
the country,
and the top
prize
was
taken
by
fourth grader,
Ryutaro Hora.
Fujifilm also
has similarplans for supporting theGreen Lanes
projectin
The Hora family. Ryutaro (front left side) is
2007.
holding his environmental diary.

85

FUJIFILM Holdings Corporation Sustainability Report 2007

 International Conferenceof Environmental Officers
For the four days from November 7 to 10 in 2006,
we held our 11th “International Conference ofEnvironmental Officers,” which was attended by
33 people from 19 sections of Fujifilm, and 19 people from 7 affiliates. Held since 1991 with the aimof spreading Fujifilm Group’s environmental action
around the globe, the conference provided an
opportunity to share information and reach consensus regarding the key objectives of the Fujifilm
Group Green Policy. In light of recent developments regarding new controls for chemical substances, it is necessary to share such knowledge
with Fujifilm’s operations around the world, andthe necessity for this meeting is on the rise. Main
themes for year 2006 centered around complying
with RoHS Directive, European REACH regulationsand GHS, and all parties succeeded in improving
mutual collaboration in the handling of theseissues.

International Conference of Environmental Officers

 Discussing Recent Developments
in Europe with Affiliates
In an effort to strengthen ties with local European
affiliates and comply with ever stringent chemical
substance control standards such as the current
European REACH regulations, representatives from
Fujifilm Ecology and Quality Management Division
visited local Fujifilm’s European operations in
October 2006 to share the latest information anddiscuss future strategies for chemical related compliance. The visits provided a valuable opportunity
to exchange opinions with other representatives inthe same industry and deepen understanding of
the REACH regulations and GHS.
 Leading the First GSC Asia, Oceania Meeting
The Green Sustainable Chemistry Network (GSC) is
engaged in a range of international activities
based on the concept of making social contributions through chemistry, and has previously held
three international symposiums. Fujifilm supports
the main objectives of the GSC Network, and as ofJune 2006, Fujifilm’s president Shigetaka Komori
was serving as the GSC network Chairman.
Furthermore, the activities of the GSC network
throughout Asia and Oceania are gaining precedence given today’s rapid rise in industrial activity
throughout the region, and growing concerns
about the environmental impact. The GSC network
hosted its first GSC Asia and Oceania Meeting(GSC AON 2007) from March 7 to 9, 2007, with
Fujifilm’s President Komori serving as chairman.

D om e s ti c a n d In te r n a tio n a l A p prais als , Aw ards and Complaints

FUJIFILM Holdings Rated in Top 50 Companies
by Global Reporters 2006 Survey
FUJIFILM Holdings was rated one of the leading 50 companies worldwide by Global
Reporters 2006, an international benchmark survey of corporate sustainability reporting. This year, FUJIFILM Holdings has been selected as one of the top 5 corporationsin Japan and has received top-level evaluation as a leading Japanese company.

Received Environmental Communication Award:Award for Excellence in Sustainability Reporting(3rd Consecutive Year)

Fuji Xerox Iwatsuki Center
Received the Sai-no-Kuni Eco-Up Award at the Saitama Environment
Awards (March 2007).
Independent Evaluation of the Fujifilm Group’s CSR Activities
The Fujifilm Group has received the following evaluations by external organizations
as a corporate group that proactively promotes sustainable development-oriented
CSR activities.
• Inclusion in the FTSE 4Good Global Index• Inclusion in Dow Jones Sustainability Indexes 2008

Fujifilm Group Sustainability Report 2006 received the President’s Award for
Excellence in Sustainability Reporting (Global Environment Forum President’s Award)
at the 10th Environmental Communication Awards sponsored by the Ministry ofEnvironment and the Global Environmental Forum.
The 2006 report was positively evaluated for its high level of communication withstakeholders, for its reporting of Fujifilm’s stance of heeding and applying external
evaluations in its business being made easy to understand and the use of detailed
information regarding this stance throughout the report. This is the third consecutive
year the Company has received this award.

Received Grand Prize at the 10th Environmental
and Sustainability Report Awards (3rd Consecutive Year)
Fujifilm Group Sustainability Report 2006 was awarded the Grand Prize in the sustainability report awards section of the 10th Environmental and Sustainability ReportAwards, which is jointly sponsored by Toyo Keizai, Inc. and the Green Reporting
Forum.
The 2006 report received praise for its easily understood disclosure of the clear
identification of the stakeholders and the interaction with and feedback from each ofthem, its sustainability accounting disclosure of the costs to society, and its format
that conveyed the contributions made to society through company products. As aresult, continuing from the Award for Merit received for the 2004 report and theAward for Excellence for 2005, this year’s Grand Prize is the third consecutive award
received by Fujifilm.

Fuji Xerox Received the 17th Energy Conservation Award from Ministryof Economy, Trade and Industry
Received Energy Conservation Center Chairman’s Award for the 8th consecutive year (see p. 21).
Fujifilm’s Fujinomiya Factory Received Award for Excellence at the PRTR
Awards 2006
Fujifilm’s Fujinomiya Factory received the Award for Excellence at the PRTR Awards
sponsored by the Center for Environmental Information Science. The Fujinomiya
Factory was positively evaluated for its determination of chemicals management regulations, its implementation of chemicals management based on assessment of risks,
and its proactive communication with the local residents regarding said risks.

Legal Compliance and Reports on Complaints
In the fiscal year 2006, there were zero cases of environmentally related legal violations
and 11 cases of environmentally related complaints. These complaints concerned primarily noise and vibration issues, all of which were addressed immediately with appropriate measures that were thoroughly explained to the satisfaction of the local residents. Every effort is being made to raise management levels and prevent recurrence.

 Environmentally Related Complaint Cases in the Fiscal Year 2006
Fujifilm Miyanodai District

Noise, 2 cases

Issue: Complaints from area residents regarding noise from the Advance Research Laboratories.
Solution: Soundproofing of north-side scrubbers was carried out and their effectiveness confirmed.

Fujifilm Asaka District

Noise, 1 case

Issue: Complaints from area residents regarding noise from steam discharge occurring during repair of steam ducting.
Solution: Placement of ducting changed. In the future, construction contractors will be informed of necessary measures andconfirmation of construction details.

FUJINON SANO

Abnormal Odor, 1 case

Issue: Complaints from area residents regarding abnormal odor emitted from deodorization equipment. Determined that the activated charcoal in the deodorization equipment was no longer effective and was therefore releasing foul odors.
Solution: As an emergency measure, the activated charcoal was replaced and the residents were informed. A management procedure manual was then issued for the deodorization equipment, and daily and periodic inspection methods were clearly laidout.

Fuji Technics

Noise, 1 case

Issue: Complaints from area residents regarding loud noises from the east side of the factory late at night, resulting in loss of sleep.
Solution: Determined that abnormal sounds generated by defective bearings in the package circulation pump.
Bearings were replaced on the same day.

Fuji Xerox Ebina Center

Noise, 1 case

Issue: Complaints from area residents regarding abnormal sounds from rotating equipment (bearings in exhaust devices) on
facility roof.
Solution: As a temporary measure, the bearings were replaced. As the cause was insufficient preventative maintenance of theequipment, the frequency of equipment inspection was increased in the management procedure manual (from once every
four months to once per month), and an additional periodic maintenance check was implemented (once a year).

Fuji Xerox Takematsu Center

Fujifilm / Suzuka Fuji Xerox Received Environmental
Project Award and Award for Excellence in Environmental Management
at Japan Environmental Management Awards
At the 5th Japan Environmental Management Awards, sponsored by the Japan
Environmental Management Award Committee, Fujifilm received the Environmental
Project Award in the environmental value creation section for its QuickSnap inverse
manufacturing system. Moreover, Suzuka Fuji Xerox was granted the Award for
Excellence in Environmental Management in the environmental management section
due to its positive evaluation as an organization practicing comprehensive and balanced high-sustainability management in a manner that takes into account environmental, economic and social concerns.

Fuji Xerox Hong Kong Selected as Eco-Champion
in the Eco-Products section at Eco-Pages 2006
by the Hong Kong Sustainable Communications Association (June 2006).

Noise, 1 case

Issue: Complaints from area residents regarding noises emitted from the Fujifilm Advanced Research Laboratories adjoining
the east side of the Center.
According to the results of Fuji Xerox’s own noise measurement testing, late-night noise was found to be 61dB, over the prefectural regulations standard limit of 52.5dB. The source of the issue was confirmed to be the 99dB-level noise of the ventilator exhaust port installed in the facility roof.
Solution: The interior of the ventilator exhaust port was fitted with soundproofing and late-night noise was reduced to 50dB,
below the standard limit in the regulations.

Fuji Xerox Imaging Materials

Noise, 1 case

Issue: Complaints from area residents regarding operation noises from boiler safety valves.
Solution: Structural improvements were carried out and validity confirmed pursuant to the boiler operation procedure manual.

FUJIFILM Opto Materials

Noise, 2 cases

Issue: Complaints from area residents regarding a “booming sound late at night.”
Cause was determined to be the deformation of the shallow-tray defoaming tank in the wastewater treatment equipment.
Solution: As an emergency measure, an ordinary shallow-tray ventilator was used instead. Reinforcement construction was later
carried out to prevent tank deformation, and the sound was eliminated.
Issue: Complaints from area residents regarding “not being able to sleep well at night because of loud steam emission sounds
from wastewater treatment equipment.” The cause was determined to be the sound of steam being released from the bypassthat was installed when blockage occurred at the humidity steam trap in the anaerobic wastewater treatment equipment.
Solution: As an emergency measure, the steam trap was adjusted, and at a later date, a soundproof cover was installed.

FUJIFILM do Brasil Ltda.

Noise, 1 case

Issue: Complaints from area residents regarding compressor noise.
Solution: Noise sources were identified and preventative measures carried out.

FUJIFILM Holdings Corporation Sustainability Report 2007

86

Third Party Evaluation Comments with Reference to AA1000 Assurance Standard

To: All the Readers of the FUJIFILM Holdings Corporation Sustainability Report 2007

Third Party Evaluation Comments with Reference to AA1000 Assurance Standard
July 13, 2007
Aarata Sustainability Certification Co., Ltd.

1. Objectives and Scope
We, Aarata Sustainability Certification Co., Ltd have been engaged by FUJIFILM
Holdings Corporation (hereafter the “Company”) to evaluate the “FUJIFILM
Holdings Corporation Sustainability Report 2007” (hereafter the “Report”). The
objective is to evaluate whether the Company disclosed its CSR activities to its
stakeholders in an appropriate manner in the Report and express our commentson it as an independent third party. Our evaluation is performed with reference
to the AA1000 Principles (Materiality, Completeness, and Responsiveness), a setof principles established in the AA 1000 Assurance Standard (AS), released in2003 by the Institute of Social and Ethical Accountability in United Kingdom asfollows:
Materiality: The Reporting organization should include in the report the information about
the reporting organization’s sustainability performance required by its stakeholders forthem to be able to make informed judgments, decisions and actions.
Completeness: The Reporting Organization can identify and understand material aspects of
the reporting organization’s sustainability performance.
Responsiveness: The Reporting organization should respond to stakeholder concerns, policies and relevant standards, and adequately disclosing the information of these responses
in the report.

2. Evaluation Approach
Since the year 2004, we have evaluated whether the Company responded to its
stakeholders’ expectations and achieved its accountability by listening to its
stakeholders with reference to the Principles of the AA 1000AS. At the sametime, in order to reinforce the basis for the CSR activities, the Company has
improved its sustainability reports based on stakeholder dialogues, introductionof the AA1000 Framework, and enhanced information collection. We evaluatedwhether FUJIFILM Group’s CSR information are disclosed appropriately to its
stakeholders in the Report.

3. Evaluation Methodology and Procedures
We started with identifying the material issues to the Company and its stakeholders based on the items indicated in the previous evaluation, information
included in the previous report of the year 2006, and the results from stakeholder dialogues. As a result, we selected 19 items as material issues. In addition,
we evaluated as to whether the information on the FUJIFILM Group’s CSR activities was appropriately disclosed to its stakeholders through the Report. For theevaluation, we adopted the following methodologies which are with reference
to the Principles of the AA 1000 AS:
Evaluation of Materiality:
The AA1000 AS indicates that when assessing materiality, four parameters,

87

FUJIFILM Holdings Corporation Sustainability Report 2007

namely, compliance performance, policy-related performance, peer-based
norms, and stakeholder-based materiality be taken into account. We evaluatedthe materiality of the disclosed information in the Report by examining how
many of the four parameters are considered at each of the 19 items.
Evaluation of Completeness:
The Completeness Principle of the AA 1000 AS requires the evaluation of theextent to which the reporting organization can identify and understand its sustainability performance associated with “activities, products, services, sites andsubsidiaries, for which it has management and legal responsibility”. We thus
evaluated the completeness of the disclosed information in the Report by examining which reporting boundary (classified either as “the entire Group,”“domestic group companies,” “FUJIFILM Corporation,” or “unidentifiable”) is
covered at each of the 19 items.
Evaluation of Responsiveness:
We evaluated the responsiveness of the information disclosed in the Report byexamining whether the responses with regard to the 19 items are specificallydisclosed in the Report.
The summary of evaluation procedures we performed during the Company’s
report preparation process is as follows:· Review of the Report’s initial outline plan, and intermediate and final drafts.
· Attendance of stakeholder dialogues and in-house sustainability report readers’ meetings, as a third party.
· Interview with personnel in charge of CSR activities and review of relevant
documents.
· Interview with the management.

4. Evaluation of Results with reference
to the AA1000AS
The following is the result of our evaluation of the information disclosed in theReport with reference to the AA 1000 Principles (materiality, completeness, andresponsiveness) under the AA 1000 AS:
Materiality: Out of 19 items evaluated, 2 items cover all the 4 parameters; 7
items cover 3 parameters; 10 items cover 2 parameters. In other words, all the
19 items cover at least 2 parameters out of all the 4 parameters. This led us toconclude that the Company adequately disclosed the information on the items
that are material to its stakeholders, based on continuous stakeholder dialogues.
Completeness: Out of the 19 items reviewed, 8 items cover the entire Group; 7
items only cover domestic group companies; 3 items only cover FUJIFILM
Corporation; and 1 item does not clearly indicate its reporting boundary. It isnoteworthy that the “environmental activities” item covers the entire Group.
The Company has launched the Group CSR Committee to promote CSR- con-

scious management across the Group, and has established the Charter for
Corporate Behavior, the Code of Conduct, and the CSR approach, which all areapplied to the group-wide level. As a next step for the globally operating corporation, we recommend the Company obtain an understanding of CSR activities
at the overseas group companies on a further detailed level and disclose the relevant information accordingly. Additionally, a future report would be improved
if the reporting boundaries would be expanded in the areas of “personnel andtraining,”“diversity and equal opportunity,” and ”occupational health and safety” for employees, since these items currently cover FUJIFILM Corporation only.
Responsiveness: Specific information was found with regard to the 18 items
other than the “biodiversity policy.” In order to be fully responsive to stakeholders’ expectations, the Company has learned from the topics and issues discussed
in the stakeholder dialogues (p.31) for future promotion and improvement of theGroup’s CSR activities. In the Report, the readers will find information on thediversity and equal opportunity programs by Fujifilm Corporation (p.59), the promotion of understanding among business partners for CSR procurement (p.56),
and Compliance Awareness Survey to understand the employees’ awareness

Categories

Items

levels over time and to clarify future challenges (p.40). The remaining “biodiversity policy” is scheduled to be addressed in the year 2007. As a next step, we
hope that the Company will further upgrade its CSR activities across the group,
guided by the “Steps for implementing CSR activities as they evolve throughstakeholder dialogue (p.31),” and will disclose the progress of such efforts infuture reports.
After performing the comprehensive evaluation on materiality, completeness,and responsiveness, we would like to suggest that the Company improve thelevel of information disclosure with regard to the “dialogues with local communities” and the items under the “employee” category. To this end, collection
and disclosure of more detailed and material information, including that of overseas group companies, is recommended.

Materiality

CompletenessResponsiveness4 Parameters

Reporting Boundary

Disclosure

Corporate GovernanceManagement

Customers
Investors
Suppliers

FourCompliance and Risk Management

Three

Management System

Two
One

Customer Handling

None

Product Safety Control

CompletenessIR Activities

Group-wide

Green Procurement and Management of Chemical Content

Domestic Group Companies

CSR Procurement

FUJIFILM Corporation
Unidentifiable

Personnel and Training System

Employees

Materiality(the number of parameters
taken into account)

Diversity and Equal Opportunities

ResponsivenessOccupational Safety and Health

Disclosed

Contribution to Society Contribution to Society

Not Disclosed
Green Policy
Environment-friendly design

Environmental
Activities

Chemical Substance Management
Prevention of Global Warming
Resource Conservation

Local Communities

Dialogues with local communities

Biodiversity

Biodiversity Policy

5. For Future Development
A sustainability report is an effective communication tool to demonstrate a company’s CSR activities and resulting benefits to its stakeholders. We look forward
to seeing a future report include all necessary material information on the
Company’s CSR activities, including that on the implementation and improvement processes. At the same time, we also expect the Company will use theresults of continual stakeholder dialogues to help the Group take its CSR activities to higher levels.

* For further details of the AA 1000 Assurance Standard, please visit:
http://www.accountability21.net* This comments do not guarantee the effectiveness and/or reliabilityof the processes used to collect and report the information included in the Report.

FUJIFILM Holdings Corporation Sustainability Report 2007

88

Report on Third-Party Review

89

FUJIFILM Holdings Corporation Sustainability Report 2007

Index (Alphabetical Order)

Item

Pages

3Rs (Reduce, Reuse, Recycle)
21, 46, 69, 70
AA 1000 Assurance, AA1000 Series
5, 87
Aerundesu
52
AIS (Article Product Environmental Safety Information Sheet),
AISplus
53
Annual Report
6, 54
Antenna shop
11, 15
Asbestos survey
61, 72
Astaxanthin
11
Average age, average years of service
58
Biodiversity
31, 33, 34
Biomass Mark52, 53, 74
Business overview
7
Carbon neutral
52
Chemical substance management
71, 72
Chemical Substances Control Law
72
Complaints
86
Compliance37, 38, 40, 41
Consumer Products Safety Law
29, 53
Containers and packaging materials
68, 77
Contributing to society
62
Convenience stores
12
Corporate governance37
Corporate philosophy and vision
9, 27, 38
Creating healthy minds and strong bodies
60
CSR approach
28
CSR Committee
39, 40, 67
CSR procurement
29, 30, 31, 33, 34, 57
Customer benefits
83, 84
Customers
50, 51
Customers Communication Center
42, 50, 51, 52
Demographic aging of society
52, 59Design for environment
67, 70DNA isolation
14
DocuCentre C2100
19
DocuPrint C3050
21
Eco Action 21
56
ECO LEAF Environmental Labels
52
Eco Mark
52
EcoStage56
e-learning
56, 57, 61, 85
Employee awareness surveys
60
Employees
50, 58, 68
Employment of persons with disabilities
34, 59Energy Conservation Award21, 86
Environmental accounting
83
Environmental burden
67, 69Environmental education
85
Environmental efficiency
67, 68Environmental Forum24, 66
Environmental label
52
Environmental Management Systems (EMS: ISO 14001)
43, 56
Environmental monitoring
68, 81
Environmental quality
66, 67, 68, 70
Environmental Reporting Guidelines
5
Exchange of opinions with readers5, 32
Export supervision42
FCR (Fuji Computed Radiography)
13
F-POWER Project Promotion Team32, 34, 59
FRC (Fujifilm Responsible Care) Committee
67
FTD
11
Fuji Xerox Art Space
15
Fuji Xerox Eco-Manufacturing
20
Fujifilm Advanced Research Laboratories
7, 26, 62
Fujifilm Green Fund
50, 62, 63
Fujifilm Group Charter for Corporate Behavior
27, 38
Fujifilm Kyushu
25, 44, 73, 77, 78
Fujifilm NEWS54
Fujifilm RI Pharma
13

FUJIFILM SQUARE
15, 52
Fujifilm Way Activities
29, 58, 61
FUJINON14, 81
GHG (Greenhouse Gases)
32, 67, 73
GHS (Global Harmonized System of Classificationand Labeling of Chemicals)
46, 53, 68, 71
Ginza Velvia-kan
15
Global Reporters
86
Green Policy
47, 67
Green procurement56, 57
Green procurement standards for suppliers and supplies
56
GRI Guidelines
5
Hasu Club (Fraction Club)23, 62
Healthcare
11
Health and safety
44, 61
Holding company
3, 6, 37
Independent assurance
5, 87, 89
Independent Evaluation
86
Industrial Safety and Health Law
53, 72
Information security
42
In-house staff recruiting program
61
Inspections of the level of environmental friendlinessof the business environment
55
Integrated Management System (IMS)
29, 43, 44
International Conference of Environmental Officers
66, 85International Resource Recycling System
19
IR Information Disclosure Policy
54
ISMS (Information Security Management Systems)
42
JAMP (Japan Article Management Promotion-consortium)
50, 53, 57
JOHO-JUKU
16, 23
Kyoto Mechanism
74
Labor accident ratio and labor accident severity
61
Labor Environment and Social Accounting
82
Labor union60, 62, 64
Large color operating panel
52
LCD materials
25
Leave of absence for child rearing
59
Leave of absence for nursing
59
Life cycle
19, 21, 67, 70
Light-Down Campaign
74
Logistics
69, 70, 71
Mammography
13
Management of chemical content
29, 57, 66, 68
Management systems
43, 68Master Database of Product Environmental Information
70
Medicine
13
Meet Fujifilm
54
Mental health60
Mirai Green Map
17
Modal shift
69, 75MSDS (Material Safety Data Sheets), MSDSplus
53, 68, 71
Nanotechnology
11, 14Natural gas
25, 66, 68, 73
Noguchi, Ken
24, 26
Noto Peninsula Earthquake
62
Overseas sites
45, 46, 47, 48, 77, 78
PCBs (polychlorinated biphenyls)
79
Pink Ribbon Movement
13
PL Committee
39, 53
Polychlorinated biphenyls (PCBs)
79
Preventing global warming73
Privacy Mark
42
Product safety management (PL)53
Protecting personal information
42
PRTR Law (Pollutant Release and Transfer Register Law)
53, 79, 81
Pulp Procurement Standard
56
Purchased items
55
Purchasing Policy
55

43
Quality Management Systems (QMS: ISO9001)
Quality Management — Customer Satisfaction (ISO 10002)
29, 51, 53
QuickGene
14
QuickSnap Circulatory Production System
21, 64
Radioactive pharmaceuticals
13
REACH Regulation
46, 48, 57, 66, 68, 70, 71, 72, 85
Recruitment
58
Reducing emissions of chemical substances
79
Re-employment system
59, 60Resource conservation
77
Returnable packaging boxes
76
Risk management38, 42
RoHS Directive
48, 50, 53, 56, 57, 66, 70, 71, 72
Safety and hygiene in the workplace
61
Self-evaluation
29
Senior concierges
52
Service centers
50, 51Seven Eleven Storefront Printing Service
12
Sexual harassment hotline
60
Shareholders and investors
6, 50, 54
Social Contributions Forum
23
Special Olympics
23, 63
Stakeholder dialogue
5, 31, 33, 34, 50
Stakeholders
31, 49, 50
Stock leave
59
Supplements
11
Suppliers50, 55
Support program for making large-print textbooks
23, 62, 82
Sustainability accounting
82
Talk Checklist
52
Team Minus 6%
29, 74
Technical Support Center
51, 52
Tokyo Midtown
6, 15, 22, 74
Total Risk Management Committee
39, 53Training
56, 61, 82
Transnasal endoscope
14, 52
Universal design
12, 52Usability evaluation
52
Utilization of paid leave
58
VOCs (Volatile Organic Compounds)
68, 79Waste
67, 68, 78
Watershed
25, 26, 77
WEEE
48
Women, women in managerial positions,encouraging achievements of women34, 58, 59
Work-life balance
32, 33, 34, 59
Zero emissions
19, 20, 22, 46, 67, 78
Zero waste
19, 46

FUJIFILM Holdings Corporation Sustainability Report 200790

Please address your inquiries on this publication to the contact below.
FUJIFILM Holdings Corporation Sustainability Report 2007 can be found at the website shown below.
http://www.fujifilmholdings.com/en/sustainability/

CSR Group, Corporate Support DivisionTokyo Midtown, 9-7-3 Akasaka, Minato-ku, Tokyo, 107-0052
Tel: +81-3-6271-2065 Fax: +81-3-6271-1190

Editor’s Postscript
FUJIFILM Holdings Corporation Sustainability Report 2007 marks a significant turning point for us. It is the first reportpublished since the inception of FUJIFILM Holdings on October 1, 2006, and the title of the Japanese version has
been changed from the “Social and Environmental Report” to the “Sustainability Report.” The 2006 report received
the honor of being awarded the Grand Prize in “the 10th Environmental and Sustainability Report Awards” and also
an Award for Excellence at “the 10th Environmental Communication Awards,” but we set these aside and focused
our efforts on making this report easy to understand. With repeated revisions and corrections, I think we must havecaused a lot of hardship for the company producing this report. It was also a process of trial and error for us as we
studied what sort of report should be published under the new holding company structure. We will strive tocontinually improve upon this report to make it better next year and even better the year after that, and ask for yourcontinued support in the future. We would appreciate it if you would provide your frank opinions and comments
using our website.

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Date of publication: November 2007
© 2007 FUJIFILM Holdings Corporation