SEPTENI HOLDINGS CO., LTD.

Summary of Questions and Answers for 5Q and Full FY2023 Financial Results Briefing

The summary of the main questions and answers at the financial results briefing for the full
fiscal year ended December 2023 (for institutional investors, analysts, and the media) held on
February 8, 2024 is as follows.

Q1. Regarding New Management Structure
A1. Both Kouno and Shimizu, who are scheduled to assume the position of the directors thistime, joined the Group as new graduates and led the growth of the Digital Marketing Business.
The Company views this management structure can steadily grow the business going forward.

Q2. Regarding Forecast of Net Profit for Fiscal Year Ending December 2024
A2. The forecast reflects the growth of organic business and the positive impact of the sharetransfer of COMICSMART INC., as well as equity in earnings of affiliates primarily from
Dentsu Digital Inc.

Q3. Regarding Approach to Shareholder Returns in the Future
A3. As cash flow is expected to grow steadily, the Company will continue to consider raising
the dividend payout ratio. While monitoring the progress of business expansion, the Companywill respond to the pace of expansion in cash flow, which is the source of shareholder returns.

Q4. Outlook for Digital Advertising Market and Digital Marketing Business
A4. The market seems to be gradually recovering, and as it is returning to a solid trend, thestrength of demand for sales promotion is expected to continue. With regard to the outlook forthe market in 2024, the Company has looked into various market data, but it expects the growthrate to be around the latter half of the single digit, and it will aim to achieve growth that will
outperform this.

Q5. Regarding Each Area of Digital Marketing Business
A5. In the Marketing Communication Area, the Company will continue to expand in response
to a major change of the elimination of the barriers between mass marketing and digitalmarketing in various situations, such as the market and client conditions, which we believe is intandem with the services provided by its Digital Marketing Business.
In the Direct Business Area, which is centered on Dentsu Direct Inc., it has been expanding
mainly in the sales promotion domain up to present, but it is aiming to develop know-hows toclients and, as a step beyond that, to develop its own D2C business.
In the Data & Solutions Area, which consists of each company of Septeni Data Solutions, Inc.,an intermediate holding company, there are currently a few hundred engineers in Japan andabroad, and it intends to use these capabilities to strengthen its organization and expand service
development supports to clients.

Q6. Regarding Share Transfer of COMICSMART INC., which operates IP Platform
Business
A6. Although there is a background for raising funds from outside of the Group prior to thelatest announcement, in line with the transition to the new management structure, the Company
has decided to focus on growth centered on the Digital Marketing Business, change in its
business portfolio, and concentrate on strengthening it. In addition, while there are various
options for IP Platform Business to develop, if the business enters a phase in which it needs toinvest more boldly than ever before, it may have a significant impact on the cash flow generated
by the Digital Marketing Business, so the decisions has been made at this point.