GPS (Global Positioning System) as well as imagesof the boat in question, taken by the TrackRaft’scamera.

facian～One innovation at a time～
Social Background and Motivation
With an astonishing one in five chance of wildcaught fish being caught illegally worldwide (6),communities that depend on fishing for an income
are cheated, and sea life is devastated. To contributeto the amelioration of the problem of IUU (Illegal
Unreported and Unregulated) fishing, we introduce
our product, the TrackRaft.
Target Customer
IUU fishing is a problem that affects countries
globally. This disturbs the economy greatly and is agrowing matter in international affairs and a concern
to federal governments. Our product will be marketedprimarily towards the governments of coastalcountries, where IUU fishing is most at large. The
TrackRaft enables governments to catch IUU
fishermen more effectively, further enforcing thesecurity of the economy.
Product Details
The TrackRaft is made up of 12 hollow aluminizedsteel pipes crossed to form a raft-like shape, of which
8 are 1 meter and 4 are half a meter long. A boattracking program, contained inside an aluminizedsteel box, is built inside the raft. The properties ofaluminized steel allow the TrackRaft to float onwater and also enables our product to resist corrosion.
In addition, this product incorporates a radar that canreach up to 100 km in radius to detect objects in thewater, in order to fulfill its main purpose, which is tofind boats. The TrackRaft receives data of sea lanes
for licensed boats, which will assist in discerning
between licensed and illegal boats by finding boats
that are not following the designated course.
Furthermore, the TrackRaft has 4 motors that help it
maneuver on the surface of the sea. In the case of anemergency, these motors are able to move ourproduct and the radar system is able to pick up on any
ships coming its way so it can get out of the path ofan oncoming ship. The constant movement of theTrackRaft keeps IUU fishermen from avoiding thetrackers, furthering the TrackRaft’s abilities tocontribute to ending IUU fishing. When an illegal
boat is detected, the TrackRaft sends a signal thatnotifies the receiver of the location of the boat, using

Energy System:
Our product self-charges for maximum efficiency.
Rather than returning to port to be charged withenergy, the TrackRaft uses solar energy to power its
activities as a renewable energy source to increasesustainability, as well as to ensure our product isenvironmentally friendly. The solar panels produce
28.35 kWh (10), enough to power a 28V TrackRaft.
Moreover, our product requires little energy, due toits conservation of energy by floating on the ocean,partially submerged. Two solar panels lay on top ofthe TrackRaft, laying at a 45-degree angle to provide
the energy needed, each measuring 60 by 90 cm.
Competition
Currently, intelligent drones are our primary
competitor, because they are automated as well. A
single drone can monitor 10,000 square kilometers
per day, alerting authorities when there is a boat thatthe drone is 95% sure is illegal (4). Although thedrones are effective, our product is more costeffective as well as energy-efficient, therefore moresustainable. Since the TrackRaft is self-charging, it
monitors the surrounding area at all times, enablingtighter security. Our product does not operate underan AI (Artificial Intelligence) system, rather, acomplex program to lower the cost, so it is moreaccessible to undeveloped and developing nations.
By floating on the surface of the water, the TrackRaft
is less noticeable compared to our competitors,
catching ships unaware, thus making IUU fishingships easier to catch.
Marketing Strategy
Since TrackRaft is designed to contribute to theending of IUU fishing, a target market of those withauthority is necessary to enforce regulation on thosefishermen who are behaving illegally. Thus, we mustadvertise to governments worldwide. In order toreach most governments, we are advertising throughthe United Nations Environment Program (UNEP)
website.
Financial Plan
As West Africa is most affected by illegal fishing, wewill be making and testing TrackRafts in theirfactories. By using solar panels, motor-generated
propellers, a radar system, and a programmable GPS
chip, our TrackRaft will cost 115,000 yen a unit.
With little maintenance needed, our unit cost will be108,000 yen. We plan on hiring 10 programmers towork on our product and program the GPS chip forour technical needs such as sending information toour consumers. They will be paid 1,500 yen per hour.
We will promote our product through UNEP’s online

advertisements which will cost us 660,000 yen in
the first year and will gradually increase as we reachout to more UN organizations. We believe that byintroducing our product from West Africa ourproduct will become more widespread and increase indemand each year.
Funding
To establish a staunch and reliable source of funding
for the TrackRaft, the team at facian will be looking
into a wide range of methods for funding.
We hope to receive our funding from venture funders
who are interested in preventing illegal fishing andpreserving marine biodiversity. We also plan onreceiving additional funding by setting up acrowdfunding page such as Kickstarter andGoFundMe to start-up our product.
We strongly believe that our product, the TrackRaft,is a sustainable solution that will contributegenerously to the ending of IUU fishing.

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