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JCIAwards Entry

2016 Jci Congress In Quebec, CanadaWORLD FESTA GIFUJCI Japan
Best Local Economic Development Program

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JCIPage 1

Entry Information
Award Program: 2016 JCI Congress in Quebec, Canada
Category: Best Local Economic Development Program

NOM Information
National Organization: JCI Japan
Shigenari Yamamoto
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization: JCI Gifu
President: Shouo Kiriyama
President Email: kiriyama@sk-daiichi.co.jp

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JCIPage 2

Basic Information
Duration : 8.8.2015
Staff : 173 member
3 of Local governments, 6 of countries of consulate or embassy, 12 ofSponsors :companies, 1of joint-stock co
Budget : Thirty-two thousand
Profit / Loss : 0
In which UN SDG bestfit (if apply): ?:Who is benefited ?: Live in Gifu City 400,000 civilians
Objective : Make the citizens be aware that the community they belong to actually
has the internationality to connect with the world. Make the citizens beaware that making use of internationality will create opportunity forcommunity development. The citizens themselves changing the way theylook and their behavior towards their community and prompt change inawareness to become an active citizen.
Overview : Holding “WORLD FESTA GIFU”, in Gifu city, be managed by citizens ,Inter National Exchange on the Theme, can be attended by anyone. This
event is composed of (1)The experience area,(2)Stage events,(3) The
World Food Marche , and programs for connecting on these (1)-(3). (1)The experience area, It is the Area there are booths to experience
different cultures. (2)Stage events It is the programs the citizens canshow off the foreign songs or dance to visitors on Stage (3) The World
Food Marche It is the area where visitors can experience foreign foodculture. 1.Community Building Executive Committee meeting held (held 4times between February-May 2015) In Gifu JC and Gifu city anorganization to plan the event was set up and operation commenced.
This organization was made up of organizations active in community
building and organizations active in international exchange. Gifu JC took
on a coordinating role to prompt independent action by the citizens.
2.Community Building Supporter meeting held (held 4 times during JuneAugust 2015)
With the cooperation of Gifu JC and “communitybuilding supporter”, the volunteers who will cooperate in theadministration of the project on the day, an organization to discuss thepoints mentioned below was set up and operation commenced. To
prompt independent action by the citizens Gifu JC acted as coordinatorand supporter. Community building supporters were proactive in carryingout PR work. 3.Request of participation towards corporations Gifu JC
solicited sponsorship and invited corporations located in Gifu andsurrounding suburbs to set up booths at this event. 4.WORLD FESTA
GIFU held (8th of August, 2015)
Preparation and operation of“WORLD FESTA GIFU” was carried out with the cooperation of Gifu JC
members and “community building supporters”. The operation ofexperiential booth was mainly handled by the “community buildingsupporters”.
Results : Result 1. The local government and international exchange organizationof Gifu prior to this project have carried out their own community building
activity and international exchange activity. By uniting these groups as
one organization and organizing and administering them as a single
event we were able to relay a message to our many citizens that thecommunity in which they live actually possesses an international
connection and is therefore an attractive community. 89 participatingorganizations (1,904 people) 32,577 visitors (target mobilized number:50,000) 20 shops opened at the World Food Marche to sell foreign food.
19 events to introduce music and dance of foreign countries such as
Brazilian Samba. 11 indoor booths to experience foreign culture. Result
2. The place we carried out this project was located far away from the city
center of Gifu and was not a vibrant place. In such a location we wereable to create a new vigor by attracting 32,577 visitors to this event.
Result 3. In the “community building supporter” questionnaire we received
many responses such as “I want to participate in community building
events in the future again. I want to do something to create vigor in ourcommunity” and we were able to prompt reform of active awareness inour citizens.

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4/11 ページJCIActions Taken : 1.Community Building Executive Committee meeting held (held 4 times
between February-May 2015) In Gifu JC and Gifu city an organization toplan the event was set up and operation commenced. This organization
was made up of organizations active in community building andorganizations active in international exchange. Gifu JC took on acoordinating role to prompt independent action by the citizens.
2.Community Building Supporter meeting held (held 4 times during JuneAugust 2015)
With the cooperation of Gifu JC and “communitybuilding supporter”, the volunteers who will cooperate in theadministration of the project on the day, an organization to discuss thepoints mentioned below was set up and operation commenced. To
prompt independent action by the citizens Gifu JC acted as coordinatorand supporter. Community building supporters were proactive in carryingout PR work. 3.Request of participation towards corporations Gifu JC
solicited sponsorship and invited corporations located in Gifu andsurrounding suburbs to set up booths at this event. 4. WORLD FESTA
GIFU held (8th of August, 2015) Preparation and operation of “WORLDFESTA GIFU” was carried out with the cooperation of Gifu JC membersand “community building supporters”. The operation of experiential booth
was mainly handled by the “community building supporters”.
Recommendations : We were able to let the 32,577 visitors and the citizens who participatedin the operation of this event (community building supporters, booth
exhibitors and stage event participants totaling 1,904 staff) know of theinternationality that Gifu possesses. We held an event gathered by many
participants in a region far away from the city center and created a newvigor in the community. We were able to show to the citizens that there isvalue in their community not closely looked at previously. The citizens
operated the booths and many citizens performed songs and dances atthe stage events. The citizens who participated experienced success of
having many visitors come to an event, by the citizens, for the citizens.
This experience of success made the citizens want to actively participate
in their own community even more.

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JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the Make the citizens become aware that the community
objectives of this they belong to actually has the internationality toprogram?

connect with the world. Make the citizens becomeaware that making use of this internationality will
create opportunity to develop the community. Prompt
reform in awareness in order to become an active
citizen by changing the viewpoint and behavior towards
the community in which they belong.

How does this This conforms to the 2015 JCI Plan of Action-Connect
program align to in the following way. We were able to invite Gifu
the JCI Plan ofcitizens and many outside participants to anAction?

international exchange event organized by Gifu JC andrun mainly by Gifu citizens. Not only were we able tocreate regional connections but also we were able tohave the Gifu citizens recognize the international
connection which the community possesses.

Was the budget an In order to appeal to the citizen, budget was mainly
effective guide for allocated to the stage events and to the set-up of
the financial
experiential booths. The reason for this is that if wemanagement of
the project? create appealing stage events and interesting booths

visitor numbers will increase and if the visitors increase
participants wanting to open booths will increase andthe event will be even more appealing and in the end
we will be able to achieve our goal. Budget 3,221,000
yen Costs related to setting up of stage events andexperiential booths 2,629,897 yen (81%)
How does this JCI Vision Offered advice and human/material
project advance support to the volunteers who participated actively in
the JCI Mission
event operation in relation to planning and setting up ofand Vision?

booths to experience different cultures. JCI Mission
Provided opportunity to the volunteers to plan andoperate booths to experience foreign cultures on theirown. In addition, by attracting many visitors, thevolunteers themselves experienced potential value
which a community of internationality possesses andhence this led to further positive action.

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JCIPage 4

Award Category criteria2

Promotion of Free EnterpriseHow did this In the outskirts of Gifu we solicited opening up of stalls
program seek to mainly to foreigners running restaurants and had them
exhibit JCI Values,
set up stalls. In addition, to corporations doing businessespecially "freeenterprise"? in the outskirts of Gifu, we explained the purpose ofthis event and requested cooperation. The cooperationby corporations was varied. Some provided goods andothers showcased their services and products at stage
events. This event had the characteristic of having
various contents and hence the method of cooperationby corporations were wide and varied and thecorporations were able to select a method ofcooperation rather freely that would be advantageous totheir economic activity.
How was free At the World Food Marche, 20 stores handling foreign
enterprise food opened shop. For the store owners this was anpromoted during
opportunity to learn about preference and sense ofthe project?

economy of Japanese people and assisted them in doing
business in Japan from hereon in.

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Award Category criteria3Impact on Local Economy

How was theVisitors 32,577 people Participant on this project :impact on the local
economy 1,904 people The sores opened at the world foodmeasured? Marche: 20 sotores.
What was the Created a project which gathered 50,000 people to aintended impact on place with no vigor. Created a place to directly carrythe local
out economic activity to these 50,000 people. In
economy? What
goals were addition, the event itself became an advertising medium
originally set? and a place to promote corporations in the region.
What was the The event gathered people to more than 32,000 people,
actual economic stores appealed to their business directly, and they were
impact produced
able to carry out the sales activities. in addition,by this project?

cooperated corporations enterprises could do
promotional and advertising activities.

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JCI

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Award Category criteria

4Impact on Community and Participants

How was A questionnaire was handed out to visitors to find out
community and the following points. ・Whether they experienced theparticipant impact
city of Gifu as a city which possessed highmeasured for thisproject? internationality. ・Whether they were able to feel thedifference in culture with other countries. ・Whether
they felt the urge to actively participate in community
building. The results showed that over 75% of people
thought that the city of Gifu was rich in internationality
and that they were able to feel the cultures of othercountries. On the other hand, people who were keen toparticipate in community building remained at 46%.

Describe the actual Towards the local community In an event with a
impact on the local theme of living in a multicultural society which has
community and thenever been carried out before, a new community value
participants.

was discovered due to the participation of many
citizens. Towards participants Discovered a new sideof your own community actually connecting to theworld and hence lead to becoming more interested
about the community.

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JCIPage 7

Award Category criteria

5Partnerships and Public Relations

What was the It led to the change in awareness to be actively involved
promotional in the community. We carried out promotion notstrategy for this
explaining about the details of the contents of the event
program?

on purpose but by emphasizing the event date together
with an image of “international”, “fun”, “active” and“delicious”. Especially this was our first promotion
using SNS. (we had a friend send by SNS an image of aperson introducing this event holding a poster and thefriend who received this in turn sent it to another friend
and so on (poster relay) and advertising on Facebook)
Others ・PR using newspaper, TV and radio ・Information dissemination by the event cooperator“community building supporter” ・Handing out leaflets
and PR activity at international events and wherepeople gather ・Insert ads in the Gifu newspaper(71,850)

How successful The results of the questionnaire regarding the reason for
was the the visit was: Hand outs 22% Poster 4% Homepage 3%
promotion? Please
SNS 5% Newspaper 3% Introduction by a friend 36%
indicate figureswhere applicable. Performers and related parties 14% Other information

magazine, radio, by coincidenceList the partners Gifu city Japan-Brazil Association Gifu Branch Japanthat participated in Brazil Association Gifu Branch G x Door (circle ofthis program. (writestudent for International Exchange) 21 of kindergartens
N/A if none)

in Gifu city FC Gifu(professional foot ball club)Community Building Executive Committee Community
Building Supporter And more

How did partners Gifu city Provison of the event venue Japan-Brazil
participate in the Association Gifu Branch, Japan-Brazil Association
program?

Gifu Branch, G x Door (circle of student forInternational Exchange) Exhibition of booths toexperience cross-culture 21 of kindergartens in Gifu
city Exhibition of pupil’s paintings on theme of theworld FC Gifu(professional foot ball club) The toast
with everyone at the stadium and the event venue at thesame time. Situation of the toast has been televised inboth venue. Community Building Executive
Committee,Community Building Supporter
Participating on planning of the event

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JCIPage 8

Award Category criteria

6Long-term Impact of the Program

What is the Through our event over 32,000 citizens experienced theexpected long-term rich international flavor of Gifu city. In the future
impact of thisutilizing its internationality, it will be a foundation forproject?

creating a continuous appeal by combining it with thehidden appeal of Gifu city.

What changes This event made a big contribution as a place to havewould you make to the citizens know that the city of Gifu is rich in
improve the resultsinternationality. On the other hand, from theof this project?

questionnaire results, for approximately half of thepeople the event did not lead to increase in desire
towards active civil activity such as searching aboutother countries and participating in community building
activities. Therefore, in order to prompt the citizens totake an active part in community building we need toprepare contents in which the citizens can participate aspart of the event and have them feel that they are ahuman resource who can carry out community building
and have them understand that they too can do it. In
doing so, it will lead to positive activity. In addition,
every year at this time there are many days of hot
weather and it is imperative that we set up a lot of freewatering stations when the main venue is outside andtake appropriate heatstroke measures.

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