News Release
D.A.Consortium Holdings Inc.
D.A.Consortium Inc.

【Patent News】
TV-linked digital content delivery system patent acquired～Interactive delivery of program info and ads based on TV audio～Tokyo, August 17, 2018 --- D.A.Consortium Holdings Inc. (DACHD) and
D.A.Consortium Inc. (DAC) announced today that they have acquired a patent for asystem that delivers content and ads most appropriate to a user based on TV audio
content recognition technology that is able to determine what programs or commercialsthat user is viewing.
■ Background
Users are spending an increasing number of hours on the Internet yearly. Of the total
number of hours spent on all types of media per day, the share of digital media, including
smartphones and tablets, is more than 50%(*1). In addition, viewership behavior isevolving, such as users doing other activities while viewing. To respond to these changes,
there is an increasing need for marketing activities that link mass media andsmartphones, such as with TV stations creating program-specific SNS official accounts todisseminate information.
DAC has been developing ad delivery systems that use audio recognition technologies
and acquired a patent(*3) that utilizes ACR(*2) to capture sound from TVs, radio andoutdoor advertising through smartphone microphones in order to identify what content
or advertising a user is listening to and deliver appropriate digital ads.
■ Patent overview
The newly acquired patent is for a system that is able to capture the sound of TV
programs, TV commercials and other TV audio via the user’s smartphone microphonewith user permission. This information allows companies to grasp in real-time a user’s
online viewing behavior so that it can provide ad campaigns, TV programs, program
promotion and other TV and digital media-linked information.
DAC will use this patent and combine it with various solutions, such as its own ad server
FlexOne®, an audio recognition technology developed by the affiliated company Evixar
Inc.(*4), and a cloud-based CMS called dino(*5) offered by Revolver, Inc., to provide users
more effective ads and content. In addition, by linking the patent with DAC’s DMP
AudienceOne(*6), client companies will be able to deliver targeted and optimal digital adsand content according to each user’s offline media status.
By making real-time, interactive communication with users possible using TV audio, thenewly patented technology will provide a better viewing environment and styles. At thesame time, it will help enhance engagement with users and contribute to improved adeffectiveness.
This patent is not limited to TV, but can also be linked with radio, outdoor digital signage,
in-store announcements and other interactive forms of communication.

＜Patent summary＞
Invention name

Programming-linked information processing system

Patent acquisition dateJune 1, 2018

Patent application number

Patent No. 6345726

InventorsAkihiko Tokuhisa, Kazuhiro Sunada

The DACHD Group will continue to utilize a variety of state-of-the-art technologies todevelop ad models that link mass media, digital media, and data related to offline andonline behavior in an effort to contribute to the growth of the advertising market.

（*1） “Media Fixed Point Survey 2018,” Hakuhodo DY Media Partners（*2）ACR（Automatic Content Recognition）is a technology that analyzes video, audio and other signals froma currently viewed program to determine what that content is.
（*3）News release of Feb. 27, 2017, “Development of a unique ad delivery system that utilizes content
recognition technology from audio“
https://www.dac.co.jp/press/2017/20170227_patent (in Japanese)（*4）News release of Jul. 13, 2017, “DAC forms a capital and business tie-up with Evixar, a developer ofaudio signal processing technologies”
https://www.dac.co.jp/press/2017/20170713_evixar (in Japanese)（*5）News release of Mar. 27, 2018, “DAC forms capital, business partnership with content delivery platform
operator Revolver, Inc.” 『
https://www.dac.co.jp/english/press/2018/20180327_revolver（*6）AudienceOne is Japan’s largest Data Management Platform (DMP) with 480M unique browser cookies,
90M mobile ad IDs and 1 trillion data points to provide high-definition third party data through analysis.
AudienceOne integrates various data to analyze and visualize users’ behavior, CRM, advertising
campaign and panel survey results, which provide marketers an environment where they can pursue
new user acquisition and improve LTV of existing users. https://solutions.dac.co.jp/audienceone#####

＜Corporate Information＞■ D.A.Consortium Inc.
http://www.dac.co.jp/english/
D.A.Consortium Inc. (DAC) is a leader in the online advertising industry. Established in 1996
during the early days of online advertising, DAC has played a key role in the market’s formationand development. As a media representative, DAC provides comprehensive support to publishers,
ad agencies and other partner companies by purchasing and selling ad space, planning andreporting. It also manages ads through one of Japan’s largest trading desks, develops high-techsolutions and offers a wide range of advertising-related digital marketing services. Under thebrand slogan, “Empowering the digital future,” DAC strives to empower the digital future of theworld we live in, making it more dynamic while expanding its potential.
Representative ： Masaya Shimada, President & CEO
Head Office： Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established： December 1996
Business： Online media transaction related business, Solution business,
Ad Operations Business※DAC is a 100% subsidiary of D.A.Consortium Holdings Inc.
■ D.A.Consortium Holdings Inc.
https://www.dac-holdings.co.jp/english
Representative ： Masaya Shimada, Representative Director & President
Head Office： Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established： October 2016

For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail: ir_inf@dac.co.jp