◎ About the artistic work on the front cover
FUJIFILM Holdings Corporation Sustainability Report 2012

The Fujifilm Group is recording and storing cultural and artistic works in the form of photos andimages to pass on to future generations. We do this as part of our social contribution through ourbusiness. Thanks to cooperation from the Tokugawa Art Museum, we are presenting the works
owned by the museum on the front cover of this report.
Furisode Long-Sleeved Kimono for Women, white silk
satin damask with an interlocking swastika pattern anda design of fans, peony, wisteria, and chrysanthemum
Edo period, 19th C.
The Tokugawa Art Museum Collection©The Tokugawa Art Museum Image Archive/DNPartcom[Owned by Kanehime.]
The white silk satin damask is woven to create interlocking swastika patterns, orchids, and chrysanthemum, andis decorated with swastika patterns, fans, peony, wisteria, and chrysanthemum using embroidery and dyes.
The original material belonged to Princess Teitokuin
Kanehime and was tailored into this modern kimono in
1993. This was the only long-sleeved kimono belonging
to Princess Kanehime.

The Tokugawa Art Museum
1017 Tokugawa-cho, Higashi-ku, Nagoya, Aichi, Japan
Tel: +81-52-935-6262
URL: http://www.tokugawa-art-museum.jp/english/index.html
The Tokugawa Art Museum was established in 1935 and displays extensive
holdings of the Owari branch of the Tokugawa family (the head of three honorable houses of the Tokugawa, the ruling shogun family) during the Edo
Period (1603-1867). The Museum owns well over 10,000 items, including
articles left behind by the first shogun, Ieyasu Tokugawa, as well as collections and bridal trousseaus of successive lords and their wives. Since
most of the treasures of the daimyo (feudal lords) were lost in Japan after
the Meiji Restoration and World War II, the holdings of The Tokugawa Art
Museum represent the only extensive repository and collection of daimyo
artifacts. Therefore, this museum is the only art museum in Japan that cananswer the questions, “What are the treasures of the daimyo?” and “What isa daimyo from the Early Modern Period?”■ Please address inquiries on this publication to:

FUJIFILM Holdings Corporation
CSR Group, General Affairs DivisionTokyo Midtown, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052
Tel.: +81-3-6271-2065 Fax: +81-3-6271-1190
http://www.fujifilmholdings.com/en/sustainability/contact/index.html

Date of publication: August 2012

© 2012 FUJIFILM Holdings Corporation

Top Commitment

To be satisfied with the status quo means to stop making progress.
We will make untiring efforts to promote innovation and reform
ourselves for the future of our company and for society at large.

Each and every employee is committed tocontributing to society
The Great East Japan Earthquake, which occurred in March 2011,
has continued to have a vast impact on Japan’s economy andthe lives of its people. Since the occurrence of the devastating
earthquake and tsunami, the entire Fujifilm Group has been conducting activities to support disaster recovery efforts, specifically,by providing both the public and private sectors with a range ofmaterials, devices, and services, in addition to striving to resume
the operations of our own production and sales bases. In particular, in the “Photo Rescue Project,” which we launched to clean
photographs stained by seawater and mud in the tsunami for
their owners, many employees voluntarily participated to “rescue”
these photos, which must be invaluable to both those who tookthem and those who appear in them. The project has also given
us an opportunity to reappraise the significance and value of
printed photographs.
At the FUJIFILM Finechemicals Hirono Factory, located about
21 km from the Fukushima Daini Nuclear Power Station, drastic
decontamination measures were undertaken by making use of
the knowledge and technologies concerning radioactivity acrossthe entire Fujifilm Group after the local area was removed from thelist of “emergency evacuation preparation areas.” As a result, thefactory was able to resume operations as early as October 2011.
Moreover, through the factory, we gave advice on decontamination tasks and supplied a range of essential materials and equipment to the town of Hirono as part of our efforts to conduct local
recovery support activities.
These activities were conducted based on the voluntary initiatives of individual employees and demonstrate the commitmentof each and every employee to contribute to society by using theknowledge and technologies possessed by the Fujifilm Group.
I believe that the strong social commitment of our employees is
the real source of the Fujifilm Group’s strength.

We are still on the way to reform
We will put the Group in the path to growth
based on the strength of individual employees
While Japan remains in a stagnant state, facing the aftereffects ofthe devastating earthquake and tsunami, and an unstable politicalsituation, rapid changes are taking place across the world, including the further progress of digitalization, the remarkable growthof emerging economies, corruption and confusion within old

regimes—as epitomized by the “Arab Spring,” and the economiccrisis in Europe. Under these circumstances, we could easily be
carried away by the torrent of global changes and sink if we fail tomake appropriate decisions in preparation for the future.
The Fujifilm Group indeed faced a crisis due to the rapid
progress of digitalization, which started around 2000. Specifically,
the market for our core silver halide photography business dramatically shrank due to the digitalization of photography. To survive
this major hardship, we thoroughly reviewed our technologies tosearch for new possibilities, bravely restructured our business
into six business fields with growth potentials, and dynamicallychanged our corporate structure. We must, however, take further
steps forward to ensure that we can successfully implement our
growth strategy in this age of great confusion. To this end, all employees working in the production, sales, R&D, administrative andother non-production divisions must display their abilities to thefull and work in cooperation with each other. We must formulate agrowth strategy by anticipating future changes and implement thestrategy based on the strong commitment of individual employees to ensure that we put our business on to the path to growth.

Achieving targets through strong will
and teamwork
We formulated and have been implementing the medium-term
management plan, “VISION 80,” across the Group, looking
towards the 80th anniversary of our foundation in January 2014,
focusing on “promotion of growth strategies for priority businesses” and “speeding up global expansion of our business
operations.”
In the healthcare field, we have been expanding the scopeof our business from “diagnosis” to include also “prevention” and“treatment,” and fostering M&As and collaboration with othercompanies in a variety of areas, based on the unique technologies that we have accumulated in the field of films, such as nanotechnology, organic synthesis technology, and analysis/evaluation
technology.
In the highly functional materials field, we will provide uniquematerials developed based on the Fujifilm Group’s technologies,
including those for flat panel displays, solar cells, and semiconductors, and contribute to the growth of the whole industry,
which, of course, is also important for our own growth.
In the document solutions field, we will accelerate the shift toa solution service business to make further contributions to thecreation of a better communications environment. In the Asia-

Pacific markets, including China, we aim to expand both sales
and our market share by promoting locally-grounded business
management through collaboration with local governments andthe private sector.
As for global expansion of our business operations, weare enhancing our sales networks in Asia, the Middle East, andAfrica.
None of the targets described above can be attained easily,
but I am sure we can achieve them with our strong will to tackle
challenges, based on teamwork and extensive mutual support,
and through our ability to identify and solve problems patiently—
the very same qualities that we used to overcome the hardships
caused by the mega-earthquake and tsunami.

We will create new value
toward the sustainable development ofour company and society at large
Twenty years ago, the United Nations Conference on Environmentand Development (Earth Summit) was held in Rio de Janeiro,
Brazil. To mark the 20th anniversary of this event, Rio also hosted
the United Nations Conference on Sustainable Development(Rio+20) to enable the international community to foster cooperation and formulate measures to resolve global problems, suchas environmental issues and poverty. Has the international community made progress to ensure the sustainability of the Earthduring the past 20 years? Although national governments, privatecompanies, and citizens have been making their respective
efforts, there remain so many problems to be solved, including
those related to climate change, depletion of energy resources,
and poverty in developing countries.
We must continue making further efforts to meet thesechallenges and fulfill our responsibilities to future generations.
We must be thoughtful and innovative to meet the needs ofthe present and future societies, and help create a sustainable
society in which people can lead healthier and more fulfilling lives.
As an on-going business, we will continue changing ourselves
and providing new values for the future.
In June 2012 we launched a new management system.
Under this new system, we will continue making self-reforms andinnovations with great foresight, believing it to be our mission tocontinue providing new value for the sustainable development ofour company and for society at large.

August 2012
Shigetaka Komori
Chairman and Chief Executive Officer

02

FUJIFILM Holdings Corporation Sustainability Report 2012

FUJIFILM Holdings Corporation Sustainability Report 201203

Editorial Policy

C O N T E N T S■ Report on

economic aspects

Top Commitment................................................................... 02

The Fujifilm Group’s Business and CSR...............................06

Editorial Policy.......................................................................04

Corporate Philosophy—The Unchanging Values of
the Fujifilm Group/Vision—Fujifilm Group’s Ideals/
Fujifilm Group Charter for Corporate Behavior. ............................06

Feature Meeting Global Challenges with the Power of Technology.................................................... 08

Economic(including governance)
Annual Report 2012
Online Version

disclosed as
IR information

http://www.fujifilmholdings.com/en/
investors/annual_reports/2012/index.
html

SocialEnvironmental

disclosed as
CSR information

disclosed as
CSR information(including
governance)(including
governance)

Part 1................................................. 10Part 3................................................. 16

Contributing to the Developmentof the Medical Field by Meeting
Local Challenges in Each Country

Taking on the Challenge of Reducing
CO2 Emissions by 30% throughEnvironmental Innovations

Part 2................................................. 14

Part 4................................................. 20

Resolving Unmet Medical Needs
by Taking Multiple Approaches

Supporting the Effective Use of
Solar Energy with Film Technologies

IR Site (website)
http://www.fujifilmholdings.com/en/
investors/index.html

CSR
Activity
Report■ Report on social andenvironmental aspects

High
Importance of information to stakeholders

The FUJIFILM Holdings Corporation Sustainability Report
2012 focuses on environmental and social aspects
among Fujifilm Group’s three main areas of corporate activities, which are of great importance to both the Groupand its stakeholders. For a report focusing on economic
aspects, please refer to the IR information on our website, and to our Annual Reports.
The Report has been organized into three sections:“Feature: Meeting Global Challenges with the Powerof Technology”; “CSR Activity Report”; and “Data andInformation.” These areas are based on the keywords,
providing value through corporate activities, global, andoverall capabilities. The Feature spotlights topics among
our activities in providing value through business operations and has kept technical terminology to a minimum
for ease of understanding by all our stakeholders. The
CSR Activity Report is an annual report on our mediumterm CSR plan and on general issues concerning CSR.
Data and Information presents quantitative data as comprehensively as possible for our stakeholders, aiming toenable an objective and concrete understanding of our
CSR activities.
Additionally, we have been receiving impartial opinions from specialists and stakeholders on the Group’s
CSR activities communicated through the Report. These
opinions are also presented in the Report and are used inongoing reviews of our activities. We plan to listen to theopinions of the specialists and stakeholders once again
this year and to present how we will apply the suggestions to our activities in the future, as well as to communicate our will to take action, through the Report.
This Report can also be read on the CSR Activities
section of our website, and a PDF version can be downloaded from there.
Please visit our website at the following address:..............................................................23

Compliance and Risk Management......................................60

Quality Improvement in Compliance andRisk Management Activities.................................................. 28

Communication with Customers and Suppliers................... 61

Overall View of the Environmental Burdenof the Fujifilm Group.............................................................. 32

Disclosed on the website (HTML)

High

Low
Importance of information to the Fujifilm Group

http://www.fujifilmholdings.com/en/sustainability/index.html

Personnel and Labor (FUJIFILM Corporation)...................... 62
Personnel and Labor (Fuji Xerox)..........................................63
Environmental Aspects..........................................................64

Design for Environment.........................................................38

Sustainability Accounting(Labor Environment and Social Benefit Accounting,
Environmental Accounting)....................................................68

Effective Use of Resources................................................... 41

Domestic and International Appraisals................................. 70

Promoting Anti-Global Warming Measures..........................34

Sustainability Report 2012..............................................................59

The Fujifilm Group’s Medium-Term CSR Plan....................... 24

Corporate Governance..........................................................30
Disclosed in
the Sustainability Report(PDF)

Data andInformation

Biodiversity Conservation..................................................... 42
Improving Chemical Substance Management......................44

Third-Party Opinion............................................................... 71

Effective Utilization and Training of Human Resources........ 46

Fujifilm Group Business Overview........................................ 72

Occupational Health and Safety........................................... 49

Fujifilm Group Organization Overview.................................. 73

Integration of Business and Social Contributions................ 50
Improved Communications with Stakeholders.....................54
CSR Site (website)
http://www.fujifilmholdings.com/en/
sustainability/index.html

column 1 Power-saving measures in response to

the chronic power shortages............................. 57

column 2 Fujifilm Group offers a hand in recovery

from the Great East Japan Earthquake............. 58

Process of creating the report
Stakeholders

Communication (using tools such as dialogue meetings, surveys, and inquiries)
Use ascommunication
tools

FUJIFILM Holdings

Use ascommunication
tools

Incorporationof opinions

September 2011

October

DecemberFebruary to
July 2012

Publishing the2011 report

Receiving
improvement
proposalsfrom third
parties

Formulating
the editorial
policyInterviewing
individual
departments

July to AugustAugustReceiving
third-party
opinions

Publishing the2012 report● Period covered by the report
Fiscal year 2011 (April 1, 2011–March 31, 2012) is covered in the performance data. With regards to the contents of activities, wherever possible, wehave conveyed the most recent trends, including activities in fiscal 2012.
● Organizations covered by the report

The Fujifilm Group (FUJIFILM Holdings, FUJIFILM Corporation and its affiliates, Fuji Xerox and its affiliates, Toyama Chemical, and FUJIFILM Business
Expert)◎M ajor consolidated companies are shown on page 73 and on our website.
http://www.fujifilmholdings.com/en/business/group/index.html◎ Q uantitative information about personnel and labor affairs is non-consolidated data for FUJIFILM Corporation and Fuji Xerox.

Use ascommunication
tools

Group companies

04

FUJIFILM Holdings Corporation Sustainability Report 2012

Incorporationof improvement
proposalsCollection andprovision of
information

Daily business operation (CSR activities)

Use ascommunication
tools

◎T
 he scope of Labor Environment and Social Benefit Accounting is shownon page 68. The scope of Environmental Accounting is shown on page 68.

◎T he scope of environmental aspects is shown on page 65.
● Date of publication
August 2012 (next report: August 2013, previous report: October 2011)● Referenced guidelines◎J apan’s Ministry of the Environment: Environmental Reporting Guidelines(2012 Version)◎ GRI: Sustainability Reporting Guidelines 2006
◎J
 apan’s Ministr y of the Environment: Environmental Accounting

Guidelines (2005 Version)◎ ISO26000: Social Responsibility● Supplemental information regarding reported matters◎T he term “employees” refers to all employees, including managers,

general employees, and part-time staff. The term “company employees’
indicates employees (full-time staff). To further ensure the accuracy of
the report, the terms “regular employees” and “non-regular employees”(temporary staff, part-time staff, others) have been used separately as
required.
◎T he operating company, Fuji Xerox, issues a separate sustainability
report. Please refer to that report for details on the activities of Fuji Xerox.
GRI Guidelines (G3) Comparison Table
http://www.fujifilmholdings.com/en/sustainability/report/guideline/
index.html

FUJIFILM Holdings Corporation Sustainability Report 201205

The Fujifilm Group’s Business and CSR

The Fujifilm Group seeks to help people lead healthy and fulfilling
lives and contribute to the creation of a sustainable society,through integrating our leading-edge, proprietary technologies.
Our corporate philosophy is based on the recognition that our mission is to significantly contributeto the realization of a society in which all people across the world can lead lives that are abundant inspiritual—as well as material—wealth, with a sense of fulfillment and satisfaction. We are committed
to fulfilling our corporate social responsibilities (CSR) by continuing to meet the requests andexpectations of society through our business.

Implementation of our Corporate Philosophy through business operations

Five principles for pursuing fairness
in our corporate activities[Six Priority Business Fields]

Imaging Solutions[Charter for Corporate Behavior]
1. A Trusted Company
We develop and provide socially beneficial goods and services of the highest quality
using advanced and original technologies in a safe and responsible manner. Based on
an open, fair and clear corporate climate, we create new value in a spirit of appropriatecompetition and fair dealing, continually striving to satisfy customers and other stakeholders
and earn their trust.

Digitalimaging

Giving excitement and happy memories to people
through photographs and images
Electronic imaging (digital cameras)
Photo imaging (photographic films, photo books,
and film processing/printing services)

Information Solutions

2. Social Responsibility

Fujifilm Group’s Ideals

We communicate with customers, local communities, shareholders and other members of society,conduct appropriate and fair disclosure of corporate information, comply with laws,
regulations, and other rules, and uphold public order and morals. As good corporate
citizens, we strive to correctly understand and respect local cultures and customs andto actively engage in public interest activities, especially those that contribute to
local community development.

Supporting people’s health through prevention, diagnosis, and treatment

Healthcare

Medical systems (digital X-ray diagnostic imaging systems, digital endoscopes, etc.)
Pharmaceuticals (low-molecular pharmaceuticals andbiopharmaceuticals)Life science (functional cosmetics and supplement
products)[Vision]

3. Respect for Human Rights
Anchored by an open, fair and clear corporate
We respect and protect fundamental human and labor rights set out
culture and with leading-edge, proprietary technologies,
in international declarations. We reject the use of forced labor orchild labor in any form.
Fujifilm is determined to remain a leading company
by boldly taking up the challenge of developing new products
and creating new value.
4. Global Environmental Conservation
Vision—Fujifilm Group's Ideals (full text)
http://www.fujifilmholdings.com/en/about/philosophy/index.html

The Unchanging Valuesof the Fujifilm Group[Corporate Philosophy]
We will use leading-edge, proprietary
technologies to provide top-quality products
and services that contribute to the advancementof culture, science, technology and industry, as
well as improved health and environmental
protection in society. Our overarching aim is to help
enhance the quality of life of people worldwide.
We will create new value by integrating our distinctive andleading-edge technologies as well as turning out proprietary
technologies to continue providing top-quality products andservices that cultivate customer trust and satisfaction.
Through these efforts we will transcend past boundaries of“Imaging and Information” to advance the development of culture,science, technology and industry across society and furthermore
improve human health and protect the environment.
Our new corporate philosophy is based on the recognition that
our mission, through our sustained corporate activities, is tosignificantly contribute to the realization of a society in which all
people across the world can lead lives that are abundant inspiritual as well as material wealth with a sense of fulfillment
and satisfaction.

06

FUJIFILM Holdings Corporation Sustainability Report 2012

Recognizing that positive involvement in the resolutionof environmental issues is an essential part of acorporation’s social role and activities, we act
voluntarily and proactively to help preserve theglobal environment.

5. Vibrant Workplaces
We strive to develop the skills of all employees,
to provide safe and comfortable workplaces,
and to respect diversity, individuality anddifferences.
Fujifilm Group Charter for Corporate
Behavior (full text)
http://www.fujifilmholdings.com/en/
about/philosophy/conduct/index.html

Highlyfunctional
materials

Creating high value-added products that provide moreconvenience and safety through advanced technologies

Graphic
arts

Opticaldevices

Flat panel display materials (film materials for LCDs)
Industrial materials (semiconductor processing materials andelectronic materials)

Printing technology responding to digitalizationand environmental concerns
Materials and equipment for graphic arts (CTP plates)
Industrial inkjet printers and inks

Meeting the needs for high-quality images
with various lens technologies
Optical devices (camera phone lens units, TV camera lenses/
cine lenses and security lenses)

Document Solutions
Document
solutions

Building up an environment for the creation of
new value by combining a range of knowledge
Office products and office printers
Production services (digital printing systems)
Global services (solution proposals through company document and business process improvement)

FUJIFILM Holdings Corporation Sustainability Report 2012

07

◆◆◆

special feature

FeatureMeeting Global Challenges
with the Power of Technology

The Fujifilm Group’s technologies are contributing to
the solution of social problems
The Fujifilm Group owns highly versatile fundamental technologies, including thoserelated to organic and inorganic materials, analysis, thin-film formation and processing, image and software, optics, and mechatronics, developed in areas such as photosensitized materials and xerography. In addition, we possess core technologies that
contribute to distinctive performance and cost. Based on these technologies, we aredeveloping new businesses for the solution of social problems.

Protecting the Rich Nature of the Earth and Ensuring a Bright Future for Everyone

Fundamental technologies
The Fujifilm Group has been striving to create a range of new businesses
based on the Group’s diverse technical capabilities.
The new products and services developed through our leading-edge proprietary
technologies are bringing innovations to a range of fields and helping improvesociety and the lives of people across the world.
We will contribute to solving the problems faced by society one by one,while continuing to create new value.
The Fujifilm Group will make use of its technologies to protect the rich nature of
the Earth and ensure a bright future for everyone.

Inorganic materials

Film formation andprocessing

Organic materials

OpticsAnalysis

Drug discovery

Imaging

SoftwareMechanics andelectronics

Multilayer coating

Dispersion

Film forming

Part 1
Contributing to the Development of
the Medical Field by Meeting Local
Challenges in Each Country . ....................... p. 10[Healthcare and medical systems]

Part 2
Resolving Unmet Medical Needs
by Taking Multiple Approaches . .............. p. 14[Healthcare and pharmaceutical products]

Challenges to be met:
• Improve the medical environment in emerging
economies• E xpand the possibilities of medical treatment in new
fields• Establish emergency medical care support systems

Challenges to be met:
• Create new drugs that are highly effective with few
side effects• Provide new drugs to protect children from
infectious diseases

Part 3
Taking on the Challenge of Reducing
CO 2 Emissions by 30%
through Environmental Innovations ........ p. 16[Documentation]

Part 4
Supporting the Effective Use of Solar Energy
with Film Technologies ............................ p. 20[Highly functional materials]

Challenges to be met:
• Reduce environmental impact across the entire
office• Develop materials with low environmental impact• Introduce zero-waste resource recycling systems tooverseas countries

08

FUJIFILM Holdings Corporation Sustainability Report 2012

Challenges to be met:
• E xpand the possibilities of CSP system(concentrating solar power system)• Develop new products to expand the use of solarcells• Easily conserve energy and electricity by blocking
sunlight

FUJIFILM Holdings Corporation Sustainability Report 2012

09

◆◆◆

special feature

Feature: Meeting Global Challenges with the Power of Technology (Part 1)

Contributing to the Development of the Medical Field
by Meeting Local Challenges in Each Country

●
❶

●
❷

●
❹

●
❸

Case 1❶❷❸	FCR PRIMA: Developed for use at smaller
medical facilities in local cities in India❹
i-Stroke: Displays the follow-up data of apatient in chronological order, including
images, doctors’ comments, examinationand treatment data

Aiming to spread the use of digital X-ray systems in India
The FCR PRIMA small-sized digital X-ray system

Social challenges and backgrounds
The digitalization of X-ray systems has been fostered mainly in developed countries, and demand for the replacement of CR *1 systems
with DR *2 ones has been increasing, especially among large hospitals in Japan, the United States, and Europe. Emerging economies,
however, such as India, China, Latin America, the Middle East, andEastern Europe, have yet to digitalize their X-ray systems. Somewealthy hospitals in these countries have already been shifting to DR

Fujifilm began selling X-ray films for medical use just after theestablishment of the company. In 1983 the company released
the world’s first digital X-ray system, Fuji Computed Radiography(FCR), to stabilize the quality of images through digitalization. The
system also made it possible for users to transmit images via
networks, thereby contributing to the improvement of the medical
environment.
At present, Fujifilm is developing and releasing digital products that meet the needs of emerging economies, aiming tofurther expand its business in the global market. The company
developed the FCR PRIMA small-sized digital X-ray system tomeet the needs of the Indian market, which had been identified
through local marketing activities.
In recent years, large hospitals in Japan, the United States,
and Europe have begun to replace their CR systems with DR
ones, while smaller hospitals and emerging economies have yet
to digitalize their X-ray systems. Due to decreases in the price ofdigital devices and expectations for stable image quality compared with that of conventional analog films, demand for digitalmachines has been dramatically increasing. In response, Fujifilm

10

Each country and region has their own
social difficulties, and expected contributions are different from each other.
This is true also in the medical field. For
example, companies can help a lot of
people improve their health by introducing advanced medicine to emerging
economies. On the other hand, in accordance with changes in the times
and lifestyles, some new diseases are
spreading across the world. Fujifilm
has been meeting the needs of thoseengaged in the medical area across theglobe by developing a range of technologies and products in the imaging andother fields.

FUJIFILM Holdings Corporation Sustainability Report 2012

systems directly from analog systems, but most of smaller hospitals,
including clinics, are still in the process of replacing their analog systems with CR systems. For the digitalization of X-ray systems in thesecountries, it is essential for high-quality products to be developed andprovided at affordable prices.
*1 CR: Digital X-ray Imaging System using imaging plate (IP)
*2 DR: Digital X-ray Imaging System using flat panel detector■ FCR PRIMA System Configuration

Image Reader

Workstation

Laser Printersent marketing members to more than 100 clinics and hospitals
across the world to indentify real local needs and discoveredthat the Indian market had large potential needs for digital X-ray
systems. In India, X-ray systems were usually used for diagnosis
at imaging centers. There are centers in which films were developed manually and the quality of the resulting images was not
good. Some of these facilities began introducing CR systems
and customers (patients) who wanted images with higher quality
switched to these facilities. As a result, other facilities had nochoice but to digitalize their X-ray systems to retain their customers. Therefore, it seemed possible for Fujifilm to expand themarket of digital X-ray systems in the country if it could release a
product that provided high-quality images at a reasonable price.
In order to resolve the biggest challenge of providing a
digital X-ray system at a low price, Fujifilm set an ambitious cost
reduction target at the start of the product development stage
and launched a project involving employees engaged in productplanning, development, manufacture, operations, transportation,and sales. As a result of repeated discussions among members,
it was finally decided to be produced by the affiliated company
in China. The design staff made a cost reduction plan, including
the location of the production base and transportation means,
and implemented a range of related measures. Subsequently, inthe production base, communication with our Chinese partner
has been enhanced to build mutual relations of trust. Also Fujifilm
focused on making a high-quality system based on its advanced
technologies for diagnostic imaging and by incorporating specifications to prevent the entry of foreign matters inside of the precision equipment to ensure the product could function well evenunder severe conditions.
As a trial, Fujifilm first released the new system in India, which
would be the main market for the digital X-ray system, earlier thanin other countries. The company is now striving to spread the useof the system across India by launching sales promotion measures for the local market and also conducting sales activities inlocal towns where small imaging centers are located.
The FCR PRIMA, which was developed for emerging countries like India, has also been accepted by clinics in developed
countries. Moreover, the system began to be adopted by veterinarians and chiropractors who cannot make large investments
in X-ray systems, which would not be frequently used at theirfacilities. The product has thus been making contributions to theimprovement of the medical environment across the world.

Case 1 VOICE
Releasing the second and third
versions of the FCR PRIMA tocontribute to improving the medical
diagnosis level across India
Nobuo Matsunobe
Marketing Advisor Medical Division
FUJIFILM India Private Limited (At the time of the interview)

We had been introducing products already sold in Japan andother developed countries to the Indian market and were able
to promote local sales in reference to the sales results in othercountries. However, we released the FCR PRIMA first in India
and were not sure how to proceed, although both local staff
and dealers were highly motivated to sell the product. We madepreparations for a press conference to announce the releaseof the product, listening to local people and holding detailed
discussions. As a result, all of us increased our appreciation ofthis product, which led to successful sales promotion. I thinkthat the release of the FCR PRIMA helped foster the introduction of digital devices to India and improve the level of medical
diagnoses in the country. We will release the second and third
versions of the FCR PRIMA to continue making contributions toimproving diagnosis levels across the entire country.

Press conference to announce
the release of the product andimplemented a sales strategy incooperation with local staff anddealers in India

Stakeholder message

Expanding the use of digital X-ray systems across cities in India

In India, radiographic equipment isinstalled in an unsecured environment by a door where dust canenter, and manual film development
is still used in some facilities

Dr. B Lal Gupta
Dr. B Lal Clinical Laboratory(First doctor to adopt the FCRPRIMA in India)

I operate five clinics in the state of Rajasthan.
At first I was hesitant to introduce a digital X-ray
system to my facilities. Although I highly evaluated the system based on the results of using it
at other facilities, I was not sure whether it wasworth making the investment to introduce thesystem to my facilities, which were not big andnot located in a large city. The FCR PRIMA, however, proved very worthwhile.
It will of course help improve the diagnosis

level by introducing a digital X-ray system andin India, which is much larger than Japan, there
are a lot of patients who will benefit from it. I
expect Fujifilm to continue making efforts for the
improvement of the medical diagnosis level in local towns and cities through the sale of the FCRPRIMA. I believe Fujifilm will meet this expectation, for which I will cooperate with the company
as much as possible.

FUJIFILM Holdings Corporation Sustainability Report 2012

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Case 2Developing an endoscope to help overcome difficulties
in small-intestinal examination and treatment

Case 3

Double-balloon endoscope system

Social challenges and backgrounds
The small intestine is said to be the most difficult organ to access withan endoscope. Although it is relatively easy to access the esophagus,
stomach, and duodenum by an endoscope from the mouth or nose
to examine and treat the organ, it is difficult for an endoscope to passthrough the small intestine, which has a winding structure. Even whenan endoscope is inserted into the body through the rectum, it may
hurt the small intestine by the inappropriate insertion. Although thenumber of people suffering from small intestine cancer is not large,
there were patients who were suffering from bleeding from the small
intestine or ulcers and they had to undergo painful abdominal surgery
for the treatment. Small intestine diseases include Crohn’s disease,*
which tends to be suffered by young people in their teens and twen-

Fujifilm (Fujinon at that time) has been providing a range of products since the development of the world’s first digital endoscopein 1984, including a transnasal endoscope that reduces patient
discomfort, including the sensation of gagging, tools for surgery,and imaging software. In 2003, the company released a doubleballoon endoscope for observation and treatment of the small
intestine, which was said to be the most difficult organ to accessby an endoscope.
In Japan, about 70% of endoscopes are used for observation of the stomach and esophagus, and the remaining 30% for
observation of the large intestine. The small intestine is as longas six to seven meters and is like a soft, folded, flexible tube.
It is difficult to insert a conventional endoscope into the organ
because the tube can be stretched by the endoscope or because
the endoscope could not pass through the organ because of
sharp curves. Observation of the small intestine by an endoscopethus took much time and was often very painful for the patient,meaning that many patients with small intestine disorders had toundergo abdominal surgery. The market of endoscopes designed
for the small intestine was therefore a very niche market. Fujifilm(Fujinon at that time), however, met the request for the joint development of an endoscope for the small intestine from Professor
Hironori Yamamoto of Jichi Medical University, regarding it as aCase 2 VOICE

ties. The number of people suffering from this disease has also been
increasing in Japan, and because there are no fundamental treatment
methods for it, patients with the disease are in need of a method of
coping with it without undergoing abdominal surgery.
*C rohn’s disease: A type of inflammatory bowel disease that often affects the small
intestine and causes diarrhea, bloody stools, and weight loss. The disease is caused
by abnormal immune reactions to external antibodies (food ingredients, foreign matter, disease agents) and is thought to be connected with environmental factors anddietary habits. It is said that those who take a lot of animal proteins and fats tend tosuffer the disease. In the past, North America and Europe had high incidences of thedisease, but recently the number of patients has been increasing in Japan due to thewesternization of people’s dietary habits.

mission of an endoscope manufacturer and hoping to make a
new contribution in the endoscopic field.
The double-balloon endoscope designed by Professor
Yamamoto can pass smoothly through the small intestine bymeans of balloons temporarily fixed at the curves. This endoscope made it possible for patients suffering small intestine
ulcers or bleeding from the organ to receive high-frequency currents treatment or clipping treatment instead of having abdominal
surgery. When the double-balloon endoscope was released,some in the medical society said, “Unbelievable!” The effectiveness of the product for the examination and treatment of thesmall intestine has been highly praised.
The small intestine absorbs nutrients and is said to be themost important among the digestive tubes. This double balloon
endoscope developed in Japan also attracted much attention
from abroad, and now the product is used across the world, including about 300 facilities inJapan, about 500 in Europe,
200 in the United States, and
80 in China.

Supporting emergency medical care for cerebral strokes
to prevent deaths and aftereffects
The i-Stroke remote image diagnosis and treatment support system

Social challenges and backgrounds
Among critically-ill patients urgently transported to medical facilities
in Japan, about 30% are suffering from cerebral strokes, which aresaid to be the third largest cause of death in the country. For cerebral
strokes, it is essential for patients to receive prompt and appropriate
treatment at the hospitals to which they have been sent. In particular
for cerebral infarctions, which account for about 60% of the strokes,

The i-Stroke remote image diagnosis and treatment support
system helps hospitals make diagnoses and give treatment topatients of cerebral strokes urgently sent to them by transmitting patients’ clinical examination data—including images—to thesmartphones of experts in the disease who are outside the hospitals. Fujifilm developed this system jointly with the Jikei University
School of Medicine as part of the university’s project to save as
many lives as possible, and released the system on the market
in June 2011. Since then, it has been widely used at emergency
medical care facilities, being appreciated as highly effective forthe initial treatment of cerebral strokes.
Fujifilm participated in the joint development project, inspired by the opinion of a doctor at the Jikei University School of
Medicine, who said, “Mobile systems can help save our patients.”
The university asked Fujifilm to participate in the project, highly
valuing the company’s expertise in diagnostic imaging systems,
although it did not have a deep knowledge of cerebral strokes. To
meet the expectations of the university, the company developed
the i-Stroke system incorporating opinions of a range of people
engaged in clinical medicine and capitalizing on its wealth ofknow-how regarding image processing. The i-Stroke system isequipped with various functions useful for emergency medicine,such as the function to display 3D images in a stress-free manner

We feel that we might be able to savesomeone’s life through our job

Masayuki Oyatsu

Kiyochika Isoyama

Operations Manager, Endoscopy Systems Div.
Medical Systems Business Div.
FUJIFILM Corporation

Operations Manager, IT Solution Div.
Medical Systems Business Div.
FUJIFILM Corporation

FUJIFILM Holdings Corporation Sustainability Report 2012

Dr. Hironori Yamamoto

In talking with medical doctors, I can feel that we might be able
to save the lives of more patients or decrease the number ofpatients who suffer the aftereffects of diseases. We need tospread the use of our technologies and products in order tomake further contributions to society through them. The medical business of Fujifilm has been focusing on the radiation field
but we now want to expand the scope of the business to makemore contributions to society.

and other treatment support tools, including criteria for making
judgments about the symptoms suffered by patients.
At present, the i-Stroke system is used by seven medical
facilities in Japan. In June 2012, some new functions were added
to support more general emergency medical treatment. Fujifilm
will further expand these functions to make the system even more
useful in the emergency medical treatment of diseases including cerebral strokes. The initial treatment of cerebral strokes isdeemed important also outside Japan, and the company is now
examining the possibilities of releasing the product overseas, firstin the United States.

Doctors can check the clinical examination data of patients, including
images, on their smartphones at anytime and anywhere

Meeting expectations for the attainment of the essential goal of medical
treatment—to protect people’s health

The two balloons make it easier topass the endoscope through thesmall intestine

I would like to develop a thinner
double-balloon endoscopefor children

it is critical for patients to receive appropriate treatment within several hours after the start of symptoms, including the administrationof thrombolytic agents and endovascular treatment to remove bloodclots, which will greatly help reduce the aftereffects of the disease.
It is, however, difficult for doctors specializing in the disease to be at
medical facilities for 24 hours a day and it is required to establish an
emergency medical system to resolve this problem for society.

Stakeholder message

Case 3 VOICE

Crohn’s disease affects the small intestine, and children who
suffer this disease have to get along with it throughout theirlives. Our sales staff are requesting us to develop a thinnerendoscope that can be used more safely for children, and weare making efforts to meet this request by using the most advanced technologies, seeking to fulfill our duty as the manufacturer of the double-balloon endoscope.

12

special feature

Feature: Meeting Global Challenges with the Power of Technology (Part 1)

Professor and Director of theEndoscopy Center
Jichi Medical University

Promotion and training
are necessary for new
medical equipment. Dr.
Yamamoto continues topresent more than 50
lectures a year acrossthe world on the doubleballoon endoscope.

As for the development of the double-balloon endoscope, it was difficult for me to find a manufacturer
who would cooperate with me in the development
activity, because the market for endoscopes for thesmall intestine was very small. At that time, I thoughtthat although the market was small, there were infact a lot of patients who were in need of endoscopic
diagnosis and treatment and manufacturers should
not make decisions based on past results andconventional ideas. If patients suffering from small
intestine diseases became able to receive diagnosis
and treatment, it would give them great benefits, andalso the development of new therapies based aroundendoscopes might expand the size of the market.
In fact the double-balloon endoscope has made it
possible for doctors to
do what they were unable to do in the pastand it has at tracted
much attention fromthe industry. For me,
it was really reward-

ing to see patients of small intestine diseases, whowere not appropriately diagnosed in the past, being
pleased to receive endoscopic diagnosis and treatment. The goal of medical treatment is to protect
people’s health, and all those engaged in the medical
field, including doctors, manufacturers, and governmental agencies must share the mission of improving
the quality of medical treatment to this end. I wantmanufacturers and governmental agencies engaged
in the medical field to develop medical devices andto reform the medical administration, keeping in mind
their essential mission instead of merely pursuingeconomic efficiency.
Fujifilm (Fujinon at that time) was the only manufacturer who responded to my request for the joint
development. The members of the company engaged
in the development in a very sincere manner. I feel
this company is very reliable and trustworthy. Japanis leading the world in the field of endoscopes and I
hope that Fujifilm will develop even safer and moreuser-friendly products and release them from Japan to
the world as a leading manufacturer of endoscopes.

FUJIFILM Holdings Corporation Sustainability Report 2012

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special feature

Feature: Meeting Global Challenges with the Power of Technology (Part 2)

Resolving Unmet Medical Needs by Taking Multiple Approaches
The Fujifilm Group’s social contributionsin the pharmaceuticals business

Regenerative medicine
Make contributions by developing and producing
scaffolds* indispensable for regenerative medicine,which will replace treatment by the use of artificialorgans and organ transplantation

Materials / Products forregenerative medicine

Small molecule
pharmaceutical products
Make contributions by creating new drugs
for infectious diseases, anti-inflammatory
treatment, central nervous system, andfor pandemics (new strains of influenza)

Small molecule
pharmaceutical products
Generic drugs

Fujifilm’score technologies

Biopharmaceuticals

・Analysis and evaluation
・Synthesis (organic
synthesis, etc.)
・Diagnostic imaging
・Production engineering
・Nanotechnology(emulsion, dispersion, ・Quality managementetc.)・Collagen (antioxidation etc.)

Make contributions by using advanced
biotechnologies and creating new
drugs that have high efficacy with few
side effects for diseases (particularly
cancers) for which no effective treatment methods have been establishedRadioactive
pharmaceuticalproducts

Help decrease the financial burdens
imposed on patients by spreading
high-quality generic drugs at affordable prices

Antibody drugs

Biosimilars

Generic drugs*Scaffolds: Extracellular materials that provide anenvironment for cells to adhere and proliferate

Social challenges and backgrounds
Only a limited number of companies can continuously develop new
drugs in the world. Nonetheless, for cardiovascular diseases andlifestyle-related diseases, a range of new drugs has already been created in consideration of the large number of patients. There are, however, still strong needs for new drugs for diseases that cannot be treated fundamentally, such as cancers and Alzheimer’s disease and for thesmaller medical markets, such as the pediatric healthcare market.

Case 1The pharmaceutical industry has entered an age of great change
and the development of biopharmaceuticals, which have relatively
few side effects, has been fostered in a shift from small molecule
pharmaceutical products. The development and manufacture of biopharmaceuticals, however, requires advanced technologies, andcompanies in the pharmaceutical industry need to combine various
technologies in collaboration with each other to foster the creation ofbiopharmaceuticals.

Entering the biopharmaceutical field with the advanced
technologies accumulated in the photographic film business

Fujifilm has been fostering the pharmaceutical business as a coreof its new businesses based on the idea of “prevention, diagnosis, and treatment.” In particular, for biopharmaceuticals, wemade MSD Biologics (UK) Limited and Diosynth RTP Inc. of theUnited States our consolidated subsidiaries in 2011 to develop
the business in multiple ways from a unique standpoint. Also, in2012 we established Fujifilm Kyowa Kirin Biologics as a company
to manage biosimilars.*
Biopharmaceuticals, which make use of the natural biological functions of organs, are effective with few side effects fordiseases that cannot be fully treated with conventional small

Yuzo Toda
Director Senior Vice President,
FUJIFILM Corporation
Director, FUJIFILM Holdings Corporation

14

In the aging Japanese society, the needfor biopharmaceuticals has been increasing in accordance with an increasein the number of patients of cancers,rheumatism and dementia which arecaused by aging. On the other hand,
there are still a large number of children
suffering from pneumonia and middleear infections despite improvements
to the living environment in Japan,
and the development of more effective
treatment drugs is being demanded. In
response, the Fujifilm Group is further
assuming the healthcare business,
focusing on small molecule pharmaceutical products, biopharmaceuticals,
and materials/products for regenerative
medicine. The company is utilizing thecore technologies that it has accumulated in the photographic film businessto develop new drugs to resolve these
unmet medical needs.

FUJIFILM Holdings Corporation Sustainability Report 2012

molecule pharmaceutical products, but because they are madeusing biological organisms, complex production technologies
need to be adopted. We have accumulated advanced technologies in the field of photographic films, which are delicate products■ History of the Fujifilm Group’s pharmaceutical business
Oct. 2006 Made Daiichi Radioisotope Laboratories (present FUJIFILM RI Pharma) a 100% subsidiary[R&D, manufacture, sale and export/import of radioactive pharmaceutical products,
other pharmaceuticals, and radiolabeled compounds]
Mar. 2008 Made Toyama Chemical a consolidated subsidiary[R&D, manufacture and sale of small molecule pharmaceutical products]
Dec. 2008 Made Perseus Proteomics a subsidiary [Development of antibody drugs, etc.]
Nov. 2009 Established FUJIFILM Pharma[R&D, manufacture, sale and export/import of pharmaceuticals and R&D, sale ofgeneric drugs]
June 2010 Established the Pharmaceutical Products Division to supervise the pharmaceutical businessas a whole
Integrated the pharmaceutical and life science research laboratories into the Pharmaceuticaland Healthcare Research Laboratories
Aug. 2010 Formed a capital alliance with Japan Tissue Engineering[R&D, manufacture and sale of products for regenerative medicine and products to
support R&D]
Mar. 2011 Made MSD Biologics (UK) Limited (Present FUJIFLIM Diosynth Biotechnologies UK Limited)and Diosynth RTP Inc. (present FUJIFILM Diosynth Biotechnologies U.S.A., Inc.) consolidated
subsidiaries[Development and manufacture of biopharmaceuticals on commission]
July 2011 Formed a business partnership with Dr. Reddy’s Laboratories Ltd.
[Development and manufacture of generic drugs]
Mar. 2012 Established Fujifilm Kyowa Kirin Biologics[Development, manufacture and sale of biosimilars]

and need to be manufactured to a high precision, including technologies for organic synthesis, emulsion, antioxidation, analysis,
and evaluation. Also, for biopharmaceuticals, the manufacture ofwhich includes many complex processes, such as the cultivationof microorganisms, we can utilize these advanced technologies
together with process monitoring technology and technology tomanage materials quality, thereby substantially increasing the
productivity and reliability of the manufacturing.
In today’s society, the focus is increasingly on aging control(“anti-aging”) rather than on the treatment of diseases. In the
future, medical treatment must be provided in consideration of
the health conditions of individuals. Even patients suffering from

Case 2the same disease need to be treated in different ways in consideration of their individual health conditions, in order to ensure theeffectiveness of the treatment and reduce side effects. Medical
treatment will be increasingly provided in consideration of therisks and effects for each patient in a more personalized manner(so-called tailor-made medicine). The medical world is greatlychanging and the technologies and know-how of Fujifilm, which isbased in an industry other than the medical society, will be muchin demand for progressive medical treatment.
* B iosimilars: Biologically similar biopharmaceuticals that are developedby other manufacturers after the patent period of the original biopharmaceutical has expired.

Committed to the prevention of infectious diseases among children
as a mission of a manufacturer of brand-name drugs
OZEX® fine granules for children (15%)

Because there are few antimicrobial agents *1 that can be used
for the clinical treatment of children, the same types of antimicrobial agents tend to be used repeatedly, and this often causes
the emergence of drug-resistant strains of bacteria.*2 In addition,
repeated infections in group nursing facilities tend to spread resistant strains among children and infections with such strains
often require hospitalization—even for the treatment of middleear inflammation. Despite the calls for new types of antimicrobial
agents for children from the medical staffs and societies, thedevelopment of such drugs did not progress because the market
is small and the development of pediatric drugs requires significant labor and costs. However, Toyama Chemical embarked on
the development of a new drug, regarding it as its mission as amanufacturer of brand name drugs.
OZEX® fine granules for children (15%), which is effective
for the treatment of pneumonia and middle-ear infection, is a reformulation of OZEX® tablets—sold since 1990; but to make theantimicrobial agent suitable for pediatric use, there were manydifficulties to overcome. As is often said, children are not small
adults: the organs are not fully functional at birth and it takes
about nine months for the kidney, and two years for the liver, tofunction like those of an adult. It is therefore difficult to adjust thedose for children. Also, children often refuse to take any kind of
medicine once they find it distasteful, and so special consideration must be paid to the taste.
New quinolones, a family of antimicrobial agents to which
OZEX® belongs, are known to have toxic effects on the joints ofyoung dogs raising concerns about the same kind of disorders inhuman beings. OZEX®, however, showed relatively few toxic consequences for the joints in young dogs and no joint disorders havebeen reported to date through post-marketing safety monitoring of
OZEX® fine granules for children (15%), as well as through follow-up
surveys on patients who took the drug for non-approved indication prior to its official approval. It is now two years since the drug
was released in the market, but Toyama Chemical is still continuing the investigations and collecting relevant information.
OZEX® fine granules for children (15%), released in January
2010, has been highly evaluated by clinical doctors. However, its
long-term use will undoubtedly cause the emergence of drugresistant strains of bacteria. As a responsible manufacturer ofbrand name drugs, Toyama Chemical has been promoting theunderstanding of effective use of antimicrobials to reduce thegeneration of drug-resistant strains by various effective means,such as a “cyclic therapy.”*3
Toyama Chemical is continuing to develop new antimicrobial
agents for children, believing this is also one of its missions as amanufacturer of brand name drugs.
*1 Antimicrobial agents: Pharmaceuticals used in the treatment of bacte-rial infectious diseases*2 Drug-resistant strains of bacteria: Strains of bacteria that are highly

resistant to pharmaceuticals, meaning that the drugs are not very effective or ineffective on these strains*3 Cyclic therapy: Preventing the generation of drug-resistant strains byusing at least three different types of pharmaceuticals in alternation per
three to seven days

OZEX® fine granules for children (15%) effective for the treatment ofpneumonia and middle-ear infection

Case 2 VOICE
Protecting children is protecting thefuture of society
Yoshitaka Katakuse
Advisory Deputy General Manager
Development Project Group
Clinical Planning Department
Toyama Chemical Co., Ltd.

I have long been engaged in the development of pharmaceuticals. When I was in charge of developing drugs for children
14 years ago, a pediatric doctor taught me the importance ofalways keeping in mind the protection of the lives and health ofchildren. We were able to develop OZEX® fine granules for children (15%) thanks to the advice and support from those working at the forefront of clinical treatment. I think pharmaceuticalcompanies cannot effectively develop and further explore theappropriate use of new drugs without the help of the medical
field, academia, and related governmental agencies.

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special feature

Feature: Meeting Global Challenges with the Power of Technology (Part 3)

Taking on the Challenge of Reducing CO2 Emissions by 30%
through Environmental Innovations■ Fuji Xerox’s LCA-based environmental technologies and services

Material technology for biomass plastics[Purchase and development ofmaterials and parts]
Materials

Parts

Product design suitable for reusing parts
Development of eco-friendly products(IH fusing technology, etc.)

Visualization of environmental impacts
Solution to manage and support power saving
Energy and power conservation functions
System to recover used products

Developing packaging
materials from reused materials[Manufacturing / sales]
Products
Development /manufacturing / sales[Logistics][Use by customers][Disposal]

Distribution

Consumption

Zero waste

Reuse
Technology to reuse parts(estimation of remaining life, selection, cleaning, repairing, etc.)

●
❶

●
❷

Fuji Xerox is accelerating its activities to achieve a very high target of reducing its annual CO2 emissions in Japan and overseas by 30% relative to fiscal 2005 by 2020. In
addition to activities to reduce the environmental impacts of its multifunction devices
and printers throughout their life cycles, the company is taking on the challenge of carrying out environmental innovations by changing the office environment or the working
styles of all employees.
❶❷❸	The technology to reuse parts of recovered multifunction devices supports Fuji Xerox’s Integrated
Recycling System. (Photos taken at Fuji Xerox Eco-Manufacturing (Suzhou).

(from 1999 to 2009).
Fuji Xerox is manufacturing eco-friendly products basedon the “RealGreen” concept, which means to be both energyefficient and user-friendly. Even if a product has great energy conservation performance, customers will not continue using it if they
feel stress by using it. The company thinks it important to provide
customers with products that are both eco-friendly and comfortable to use, in order to make contributions to reducing environmental impacts through products. The company will continue advancing its technologies to supply more energy-saving products
to society, thereby helping further reduce CO 2 emissions.
Fuji Xerox is also determined to help society at large reduce
CO 2 emissions by doing more than just reducing the life cycle
environmental impacts of its products. Specifically, in addition to
reducing the total life cycle CO 2 emissions from its products by

Recycling
Technology to recycle and reuse plastics as resources

30% relative to the 2005 level by fiscal 2020, the company has
set the target of helping customers reduce CO 2 emissions fromtheir offices by a total of seven million tons a year. This target
cannot be achieved solely by providing them with energy-efficient
products. Supporting customers to make drastic changes to theiroffices and work styles would also be required. To this end, Fuji
Xerox has just begun developing a solution to help customers
visualize their use of power and paper in their business operations, thereby supporting them in improving their productivity andreducing their environmental impacts.
Aiming toward the goal set at fiscal 2020, Fuji Xerox will create
new work styles and work spaces to help society at large reduce
its total CO2 emissions, in addition to proposing to customers the
optimal layout of their office devices for higher productivity.

●❸

Social challenges and backgrounds
In order to create a sustainable society, a range of problems needs tobe solved, including global warming and the depletion of resources.
As for global warming, the international community has set a longterm target of reducing the world’s total greenhouse gas emissions
by at least 50% by 2050.* Creating a recycling-based society used
to be regarded as a waste issue, but now a wider range of measuresare expected such as the efficient reuse of limited resources and the

Policyshift to the use of renewable resources. As a manufacturer who supplies products to customers, it is becoming increasingly important toimplement measures to reduce the environmental impacts throughout
the life cycles of its products, from the development of materials todesign, manufacture, use by customers, recovery, and recycling.

[Improving environmental friendliness when products are usedby customers] ApeosPort-IV, DocuCentre-IV[Reducing the energy conservation of products]

The nine models of full-color digital multifunctional devices
ApeosPort-IV and DocuCentre-IV series, which were launched
in December 2011, are advanced “RealGreen” products thatprovide a range of comfortable and eco-friendly functions.

ApeosWare Log Management 1.2, which was released in
December 2011, is a software for the management and operation of multifunctional devices and printers. It also helps users
visualize their environmental impact and increase the efficiencyof their environmental measures.

● Smart WelcomEyes: Motion sensor detects the access*G8 Hokkaido Toyako Summit Leaders Declaration (July 2008)

Pursuing greater contributions to reducing the environmental impacts of societyof a user and makes the machine ready for use

To meet requests from users who think, “I want the machine tostart up immediately when I want to use it,” and “I don’t want
the machine to consume energy while not in use,” the uniquemotion sensor Smart WelcomEyes detects a user approaching
the product and automatically starts up from the sleep mode.
● Smart Energy Management Technology: Supplying

Fuji Xerox conducts activities to reduce the environmental impacts
of its multifunction devices and printers throughout their life
cycles; from the purchase of materials, manufacturing, sales, distribution, use by customers, the recovery of end-of-life products,
to disposal. Out of the products’ entire life cycle, relatively large
environmental impacts are made when materials are purchased
as well as when electricity is consumed as customers use theproducts. Based on this recognition, the company has been fostering the 3Rs (reduce, reuse, recycle) activities and the improvement of the energy conservation performance of its products.
As for the purchase of materials, Fuji Xerox is promoting thereuse of parts from recovered end-of-life products, and the development of materials so that plastic materials can be replacedwith more eco-friendly ones. In particular, substantial reformof the development and manufacturing systems are needed topromote the reuse of parts, which is more difficult than using
new parts, Fuji Xerox has invested both technologies and capital
to meet this requirement because it is a company that continues

16

FUJIFILM Holdings Corporation Sustainability Report 2012

to take innovative challenges as a leader in environmental protection. At present, the company has recycling bases in Japan,
Thailand, and China to recover end-of-life products in the AsiaPacific region. The collected parts are reused to make productswith quality as good as new. Based on the belief that end-of-life
products are not waste but resources, the company is recovering as many products as possible and reusing their parts to the
maximum for more effective use of resources.
With regards to improving the energy conservation during
product use at customers’ sites, the company has set the targetof halving the electricity consumed by all its products in themarket in 1995 and achieved this target in 2006, one year later
than planned. In order to attain this ambitious target, Fuji Xerox
endeavored to improve the energy conservation performance ofboth color and monochrome devices and is still continuing its
efforts. In recognition of this endeavour, the company awarded 11
consecutive years at the Energy Conservation Grand Prize organized by the Japanese Ministry of Economy, Trade and Industry

electricity only to the component parts in use

The multifunction device is divided into four parts—the scanner, control panel, output unit and controller—and electricity issupplied only to the component parts in use, which leads to a
reduction in total power consumption.
●H igh-speed recovery from the sleep mode: Making thedevice quickly ready for use

The software of the output unit has been improved to shorten
the time required for recovery to below 3.9 seconds.* Users
can make the necessary settings on the control panel evenduring the recovery time, and can start copying and scanningwithout experiencing any stress in waiting.
*With ApeosPort-IV C3375/C2275

ApeosWare Log Management 1.2● Encouraging each employee to reduce

their environmental impact

This application visualizes the CO 2 emitted by individual users,
revealing each person’s eco-friendliness. On the control panelof the multifunctional device, the CO 2 emission reduction andpaper use reduction rankings are displayed together with theindividuals’ levels of contributions to the environment (on aone-to-five scale). This encourages employees to reduce theirenvironmental impact.
● Supporting managers in implementing environmental

measures

The software also helps managers monitor the use of electricity/paper and CO 2 emissions by the multifunctional devices
and printers in their departments. It also collects and analyzes
information about the past use of individual machines andautomatically makes the machines shift to the energy-saving
mode when they are not in use for a certain length of time,depending upon the use frequency of the machine. The lengthof time is set to be longer during frequently used hours andshorter for less frequently used hours.

Due to the systematic provision of aforementioned technologies, users can experience almost “zero waiting time” evenfor the recovery from the sleep mode.

The unique motion sensor “Smart WelcomEyes”

Visualizes various information to encourage users to reduce their CO 2
emissions

FUJIFILM Holdings Corporation Sustainability Report 2012

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special feature

Feature: Meeting Global Challenges with the Power of Technology (Part 3)

Case 1

Making plastics using eco-friendly materials available anywhere in the world[Procurement and development of materials and parts] Inedible wooden biomass plastic

In order to decrease dependence on oil, the introduction of
biomass plastics—plastics made from plants and other renewable materials—has been promoted. For multifunction devices,
plastic parts account for about 30 to 40 percent of the total
weight, therefore Fuji Xerox has been proactively developing
biomass plastics to reduce the life cycle environmental impactsof our products. Although the company is not a manufacturer ofmaterials, we decided to develop the plastic on our own because
no high-quality materials that could meet our criteria for flame resistance and strength were available in the market.
In 2007, Fuji Xerox adopted corn-based biomass plastic
as the material for the inner cover of our products, and theApeosPort-IV, released in December 2011, became the first
product that incorporates parts made of inedible biomass plastic.*
The inedible biomass plastic developed by Fuji Xerox was thefirst inedible material that obtained the BiomassPla logo.
Fuji Xerox developed it through attributing importance tousing materials easily available across the world, thinking it important to locally manufacture, consume, and recycle products
to reduce life cycle environmental impacts. Specifically, thecompany chose cellulose contained in wood as the base material
for the plastic. Wood is available across the world, and especiallyin Japan, the use of cellulose will help make more effective use

Left: B efore introducing the compatibilization technology
The petroleum-based plastic is sticking out like thetip of a rope. Other parts are composed of cellulose.
Right: After introducing the compatibilization technology
The grainy features are composed of the petroleumbased plastics and other areas are composed of cellulose. The picture shows the optimum dispersion.

of forest thinnings. Moreover, the replacement of polylactic acidconventionally used as a material for biomass plastics with cellulose will reduce the amount of energy used in manufacturing.
Cellulose, however, is flammable and difficult to mold. To overcome these problems, Fuji Xerox developed a unique alloy compatibilization technology to mix a small amount of ABS (petroleumbased plastic) into cellulose and compound them physically andchemically, thereby giving sufficient strength and flame resistance.
The company is planning to apply the cellulose-based plastic to
our products’ outer parts, which require higher flame resistance.
To help reduce the environmental impacts of society at large,
it is important to promote the use of biomass plastics in a wider
range of parts and products in addition to using the plastics inFuji Xerox’s multifunction devices and printers. Fuji Xerox willfurther improve the performance and cost effectiveness of ourown developed biomass plastics by increasing synergies with
Fujifilm’s material development technologies, thereby contributing
to the spread of more eco-friendly plastics in society.
*I nedible biomass plastics: Bio-based plastics that do not compete
against food supplies.

Parts made using the inedible wooden biomass plastic
and use of the parts in the
product

Case 2

Achieving zero landfill across the Asia-Pacific region[Disposal] Fuji Xerox Eco-Manufacturing (Suzhou)

As one of our core environmental activities, Fuji Xerox has been
implementing the Integrated Recycling System, which focuseson the recovery of end-of-life products as well as the reuse andrecycling of parts. Among the 3Rs (reduce, reuse, recycle), thecompany gives higher priority to reducing the use of resources
and reusing the parts of recovered products than to material recycling. In 1995, Fuji Xerox was the first company in the industry
to introduce products containing recycled parts to the Japanesemarket. In August 2000, it became the first in Japan to achieve
zero landfill* from recovered used products.
Additionally, Fuji Xerox has been conducting these activities proactively also outside Japan. The company introduced theIntegrated Recycling System throughout Asia Pacific establishing the recycling center in Thailand in December 2004, which
recycles used products and consumables recovered from ninecountries and regions, and accomplished the zero landfill in 2009.
Also, in January 2008, Fuji Xerox Eco-Manufacturing (Suzhou)
started operation of the Integrated Recycling System in China. It
disassembles used products collected from all over China (excluding Hong Kong, Macao and Taiwan) and sorts them into 70
categories including steel, aluminum, lens, glass, and copper.
The sorted parts are then cleaned and examined for material recycling. Over the period from the operation launch to April 2012,
the company generated about 2,200 tons of recycled resources.
Parts that cannot be recycled as materials are used as heatsources, and in fiscal 2010, it accomplished zero landfill goal.
Thus, Fuji Xerox has achieved the zero landfill goal across the
Asia-Pacific region. In the future, the depletion of natural resources will become an even more serious problem and all resourcesmust be treated as invaluable materials. The company will makemore effective use of resources and foster cost reduction by increasing the recovery rate of end-of-life products in China andother Asian-Pacific regions.

It is more difficult to reuse and recycle
than to manufacture new products.
Chen Yi Yuan
Manager, Recycling Division,
Manufacturing Department
Fuji Xerox Eco-Manufacturing (Suzhou)

While achieving remarkable economic growth, China is facing
the challenge of reducing its environmental impacts by protecting and making more effective use of resources. I am proud of
being engaged in the Fuji Xerox Integrated Recycling System.
Through this job, I have found it is more difficult to recycle
products than to make new products, which has raised myenvironmental awareness and commitment to making a contribution to society. I am now participating in local social contribution activities, including providing environmental education
at neighboring schools. I would like to continue fulfilling my rolein environmental improvement in China.

*Fuji Xerox defines zero landfill as recycling rate of more than 99.5%.

Fuji Xerox Eco-Manufacturing (Suzhou) achieved the zero landfill goal in
China by making maximum use of resources.

Case 1 VOICE
Fuji Xerox could be remembered asa manufacture of biomass plastics
Kenji Yao
Team manager,
Marking & Materials Technology Group
Marking & Materials Research and Technology Dept.
Fuji Xerox

The team was initially established for the Design for Environment(DfE) project but subsequently began specializing in developing plastic materials. I started research into biodegradable
plastics after being shocked by the sight of waste piled up on
Yumenoshima (a disposal site in Tokyo). We developed the inedible biomass plastic for use in parts for multifunction devices, but
I believe it can contribute to creating more eco-friendly society
by broadening the scope of its application.

18

Case 2 VOICE

FUJIFILM Holdings Corporation Sustainability Report 2012

Preventing the spread of fires causedby burning plastics

Stakeholder message

Aiming to increase the environmental awareness of Chinese society at large

Masayuki Okoshi Ph.D.
Marking & Materials Technology Group
Marking & Materials Research and Technology Dept.
Fuji Xerox

In Japan, traffic accidents account for the largest percentage
of fatal accidents, followed by fires. As many as 2,000 people
lose their lives due to fires on an annual basis. Heated plastics
will melt and burn, causing the spread of a fire. I have long been
engaged in the development of technologies to increase theflame resistance of plastics. Through such development activities, I would like to increase the flame resistance not only of
office equipment but also of household goods (such as sofas
and beds), thereby helping prevent the spread of fires caused byplastics.

Mr. Fan Xing HuaPresident,
Taicang HuaDing Plastics Co., Ltd.

Environmental problems are attracting much attention across the world and both individuals andcompanies are required to protect the environment
as their responsibilities. Resources on the Earth are
limited and human beings need to make sustainable use of them. To do this, I think it is essential torecycle end-of-life products. China is not environmentally developed and people are not so awareof the importance of environmental protection. If,
however, all Chinese citizens begin conducting recycling activities, it will make a huge contribution to
the sustainable development of the world.
Our company has been continuously conduct-ing environmental activities, including recycling,
to fulfill our corporate social responsibility as apartner company of Fuji Xerox. Fuji Xerox has
shown the environmental protection and resource
recycling principles to be followed by Chinesecompanies in the future, and I hope the company
will continue to take leadership in promoting resource recycling activities in China. By working
with Fuji Xerox and as a model company in China,
we would like to contribute to increasing the environmental awareness of the entire Chinese society
and to the sustainability of the Earth.

FUJIFILM Holdings Corporation Sustainability Report 2012

19

◆◆◆

special feature

Feature: Meeting Global Challenges with the Power of Technology (Part 4)

Supporting the Effective Use of Solar Energy with Film Technologies●❶

To curve global warming, power generation using natural energy such as solar cell and CSP system (concentrating
solar power system) has been attracting ever more attention. On the other
hand, demand for electricity increases
in summer due to the same solar
energy. Under these circumstances,
Fujifilm aims to produce materials that
effectively use or block solar energy
and control it, based on the research
results and manufacturing technologies
that the company has long accumulated in the field of films. In this way, we
hope to contribute to the creation of acomfortable and sustainable society.

❶F ilm-type mirror used for CSP system: Long
film mirrors can be manufactured in vast
sizes thanks to the adoption of the roll-to-rollprocess❷N ear-infrared light reflecting film: Silver hexagonal nano disk grains on the film surface❸F lexible CIGS solar cell substrate: The rectangular object is a prototype of the solar cell
sub-module●❷

Social challenges and backgrounds
The Great East Japan Earthquake has made us all recognize that weneed to build a more disaster-resistant society and ensure the stablesupply of energy as an important social issue. The introduction ofrenewable energy has long been fostered to help in preventing global
warming and improve the energy self-sufficiency rate, and since theoccurrence of the mega-earthquake, this movement has further accelerated. According to Japan’s basic energy plan, the percentagethat renewable energy accounts for within primary energy supplies

Case 1will increase to 10% by 2020.* To achieve this target, however, weneed to overcome a range of difficulties, including stabilizing energy
supplies and reducing costs, for which technological innovations areurgently required. Also, we need to regard the energy problem as a
global problem and make contributions to the international community by helping it resolve the problem through the use of the excellent
technologies that we have in Japan.
*Basic Energy Plan by the Ministry of Economy, Trade and Industry (June 2010)

Flexible and high-reflectance mirror for CSP system,
which is now attracting much attentionFilm-type mirror for CSP system

In CSP system, sunlight is collected, with its heat used to drive
the steam turbine. This method is suitable for locations with large
spaces and plenty of sunshine available, such as deserts. In thispower generation method, solar heat can be stored for power
generation during the nighttime, and also drinking water can beproduced from distilled seawater. Because of these merits, thispower generation method has been attracting much attention
recently.
In order to reflect and collect solar heat efficiently, highprecision reflecting mirrors are necessary. For example, at alarge-scale concentrating solar power plant, many mirrors—each
exceeding one square meter in size—are used. For CSP system
in places like deserts, the mirrors also need to be highly durable,
light, and easily transportable and installable. At present, mainly
mirrors manufactured using glass as a base are used for CSP
system—but glass is heavy and can be easily broken. The newfilm-type mirrors being developed by Fujifilm have the same re-

20

●
❸

FUJIFILM Holdings Corporation Sustainability Report 2012

flectance as a glass mirror but are between 1/20 and 1/30 theweight of the glass type.
Fujifilm has developed this film-type mirror by using its silverrelated base technologies, which the company has long accumulated through the manufacture of photographic films. Silver has
the highest reflectance among all metals and is optimal for use in
mirrors. Also, Fujifilm possesses recovery technologies and facilities for silver salt, so the film-type mirror is recyclable. By applying the film-forming technology to create a thin silver film evenly
on the plastic film surface and using the production line for films,■ Composition of the film-type mirror

Protective layer
Reflective layer
Functional resin layer
Substrate

The mirror is composed of four
layers: a transparent protective layer(surface layer); a reflective layer(silver-coated layer); a functional
resin layer (base layer); and a substrate (PET resin sheet) to provide
high reflectance and durability.

the company has succeeded in developing the film-type mirror
as an important material for the development and spread of CSP
systems. The company is now following the necessary steps
toward commercialization of the product, including manufacturing the product at a pilot plant in cooperation with engineering

Case 2

manufacturers. Although Japan has few resources, it can help
the world stabilize energy supplies and make more effective useof resources by exporting the excellent technologies being developed in the country.

The new flexible substrate to expand the possibilities of solar cells
Flexible CIGS solar cell substrate with insulating layer

Solar cells convert sunlight to electrical energy by using semiconductors. In addition to solar cells made by using crystal silicon
semiconductors, currently the mainstream products, there arealso various other solar cells available in the market. In particular,
CIGS solar cells* are attracting much attention because its conversion layers are as thin as several microns, and its high conversion efficiency. These cells, however, need to be manufactured attemperatures of 500°C or higher and so flexible substrates withinsulator are needed to resist against this high temperature.
Fujifilm decided to develop flexible substrates with insulating
layer for CIGS solar cells because there were no such substrates
that could achieve high conversion efficiency. Applying the technology that have long accumulated in the field of printing materials, the company developed a substrate with insulating layer thathas enough heat resistance for use in the manufacture of CIGS
solar cells at temperatures exceeding 500°C.
Fujifilm will make further contributions to the spread of solar
cells by commercializing and stably supplying light weighted,

bendable, and low-cost substrates that will help increase theconversion efficiency of solar cells.
* C IGS solar cells: Thin-film solar cells made from copper, indium, gallium, and selenium (CIGS) semiconductors■ CIGS solar cell sub-module using flexible substrate(with insulating layer)
Electric current

Buffer layer

Transparent electrode layer
Back electrode

Anode

CIGS
photovoltaic
layer

CIGS
photovoltaic
layer

CIGS
photovoltaic
layer

CathodeAnodized aluminum oxides insulating layer
Aluminum layer
SUS layer

Na supply layer

Flexible substratewith insulating layer

The newly developed substrate enables the serial connection of multiple
solar cells on a single substrate, leading to a 15% photovoltaic conversion
efficiency. Moreover, relative to glass substrate, the unit weight has been
reduced to at least a half. (Collaborative work with the National Institute ofAdvanced Industrial Science and Technology (AIST))

Case 1 VOICE

Case 2 VOICE
Katsutoshi
YamaneMakoto Yamada

Mitsuyuki Tsurumi

Senior Research manager
Frontier Core-Technology
Laboratories
Research & Development
Management
Headquarters
FUJIFILM Corporation

Research Manager
Frontier Core-Technology
Laboratories
Research & Development
Management
Headquarters
FUJIFILM Corporation

Developing technologies to passdown a “debtless” society to future
generations

Developing highly functional
materials to make contributions tosociety

Diversifying our products
based on our expertise in film
technology

Fujifilm is experienced at developing thehighly functional materials needed bysociety by combining a range of different
technologies. In this case we have applied
various technologies in combination to
make high-reflectance layers and provide
new value by supporting power generation with lower environmental impact,
including a coating technology, technology to bond layers together to increase
their durability, and the technology forstable mass production. We will continue
to develop new technologies to help decrease dependence on fossil energy andpass down a “debtless” society to future
generations.

Through the development of photosensitive materials, Fujifilm has gained expertise in chemical reaction and particle formation mechanisms. By controlling thesemechanisms, we have been improving
the functionality of materials—this is themodus operandi of Fujifilm. We have developed the film-type mirror in collaboration with departments engaged in analysis
and synthesis and have increased theperformance of the product by conducting research into the underlying mechanism and functions. We will continue to
conduct this process to develop morefunctional materials and make an evengreater contribution to society.

I think it is wonderful that manufacturers can contribute to society throughtheir products. Fujifilm has been diversifying its products based in the fieldof photographic films. However, wealways maintain the basics of manufacturing, attributing great importanceto making highly reliable products. We
are providing customers with highquality products in a stable mannerso that we can continue to deserve
their trust. It would be marvelous if
we could also inspire our customers
through our products.

Senior Research manager
Frontier Core-Technology
Laboratories
Research & Development
Management
Headquarters
FUJIFILM Corporation

FUJIFILM Holdings Corporation Sustainability Report 2012

21

◆◆◆

Feature: Meeting Global Challenges with the Power of Technology (Part 4)

Case 3

Silver nanotechnology: blocking solar heat but letting the visible light throughNear-infrared light reflecting film

In an experiment conducted on August 29, 2011, on which outside
temperatures rose to 30.8°C, the temperature inside the window
decreased by 6.5°C at maximum as a result of attaching the heatshield film using the newly developed near-infrared light reflecting
film, onto the west-facing window (see “Results of temperature
measurement” below). Sunlight is composed of visible rays (46%),
ultraviolet rays (6%), and infrared rays (48%). The main feature ofthis reflective film is that it can block not only ultraviolet rays but
also infrared rays, which account for about half of sunlight, withhigh efficiency. The film, however, allows most of the visible lightrays to permeate, providing high transparency. It is therefore suitable for use on the windows of trains, buses, and other vehicles,from which passengers can enjoy watching the passing scenery,
as well as on the windows of houses and offices.
The base technology used in the development of the nearinfrared light reflecting film is silver nanotechnology. Photographic
films are made using silver halide, which is a silver compound, andFujifilm has long accumulated silver-related base technologies in
the field of photographic films. By making use of advanced opticalsimulation technology, the company discovered that hexagonalnano disk grains reflect infrared rays, and by applying various
base technologies, succeeded in commercializing the product inonly three years. Moreover, the use of silver, which is a precious
metal, was minimized, and by using our existing manufacturing
facilities, an environmental conscious product has been created.

This heat shield film with the near-infrared light reflecting film,
which was developed jointly with LINTEC Corporation, was released by the company nationwide in May 2012. The film canblock 32% of solar heat with a shade factor of 0.68. It suppresses
temperature rises simply by attaching it to a window, providing aneasy method of conserving energy and power. We aim to achieve
successful results with the product in Japan, which is now facing
severe power shortages, and will then expand sales to overseas,
thereby making contributions to more effective use of energy
across the world.

Our CSR Activity Report features the Fujifilm Group’s
leading activities in fiscal 2011 concerning its mediumterm CSR plan and issues involving CSR. In addition to
its actions on the nine priority issues, activities that theGroup regards as vital are also presented.

■E xperiment to confirm the effectiveness ofthe near-infrared light reflecting film

A bar of chocolate was placed
i n f ro n t of th e g l a s s o n towhich the film was attached(right) and not attached (left).
Only the bar in front of theglass without the film melted
and fell to the ground several
minutes after the glass began
to be warmed by strong sunlight. [Picture on the bottom
left]■ Layers of the near-infrared light reflecting film

■ Results of temperature measurement(inside of the window)

Near-infrared light reflecting layer

Silver nano disk grains

Temperature (°C)

Electron micrograph of thenear-infrared light reflecting film

PET film with thicknessof 75 to 250 µm

CSR
Activity
ReportFUJIFILM Holdings Corporation Sustainability Report 2012

Temperature
dropped by 6.5°C at
maximum!
Without film

On the film surface, silver hexagonal nano disk grains are evenly placed at a high density.
The film allows not only visible rays but also radio waves to permeate and so cell phones andother devices can be comfortably used in the room. The technology to evenly coat tabulargrains over a wide area is also one of the unique skills possessed by Fujifilm.

With film

The Fujifilm Group’s Medium-Term CSR Plan....................... 24
Quality Improvement in Compliance andRisk Management Activities.................................................. 28
Corporate Governance..........................................................30

Measurement time

Overall View of the Environmental Burdenof the Fujifilm Group.............................................................. 32
Promoting Anti-Global Warming Measures..........................34

Case 3 VOICE

Design for Environment......................................................... 38

We have accumulated film
technologies for over 160 years
Katsuhisa Ohzeki Dr. Eng.
Research Manager
Frontier Core-Technology Laboratories
Research & Develpment Management Headquarters
FUJIFILM Corporation

We have now accumulating silver halide photographic film technologies for more than 160 years, although technologies areusually replaced with new ones in about 30 years. The nearinfrared light reflecting film was created by making use of
Fujifilm’s nano disk grain formation technology and coating technology developed in the field of photographic films. I think theselong-accumulated technologies have great strengths, and without them we could not have developed this film.

22

FUJIFILM Holdings Corporation Sustainability Report 2012

We are committed to contributing tosociety through the use of our opticaltechnologies

Effective Use of Resources................................................... 41

Naoharu Kiyoto

Effective Utilization and Training of Human Resources........ 46

Frontier Core-Technology Laboratories
Research & Develpment Management Headquarters
FUJIFILM Corporation

I think Fujifilm can make an excellent contribution to society by
utilizing its own technologies. We have strong technologies in
the field of optical materials, based on which we manufactureand supply high-quality products in a stable manner to society.
We will continue developing unique products by conducting
research to develop products that will become next-generation
mainstream products.

Biodiversity Conservation..................................................... 42
Improving Chemical Substance Management......................44

Occupational Health and Safety........................................... 49
Integration of Business and Social Contributions................ 50
Improved Communications with Stakeholders..................... 54

column 1 Power-saving measures in response to

the chronic power shortages............................. 57

column 2 Fujifilm Group offers a hand in recovery

from the Great East Japan Earthquake............. 58

FUJIFILM Holdings Corporation Sustainability Report 2012

23

◆◆◆

CSR Activity Report

CSR Activity Report

The Fujifilm Group’s Medium-Term CSR Plan

The Fujifilm Group’s Approach to CSR■ The Fujifilm Group’s history and CSR activities

The Fujifilm Group’s Approach to CSR is to contribute to thesustainable development of society by putting into practicethe Fujifilm Group’s Corporate Philosophy, and realizing its
Vision through sincere and fair business activities.

after the shift to a holding company structure
2010

CSR to support the achievementof management target

Rebuilding corporate structureand growth strategies(since April 2010)

2008: Toyama Chemical Co., Ltd.
became a consolidated subsidiary
2006: Shifted to a holding company structure

Establishing a CSR activity 2004
system following the shift toa holding company structure(October 2006 to March 2010)

Started the medium-term management plan
VISION 75 toward the “Second Foundation”
2001: Fuji Xerox became a consolidated subsidiary

1980

Expanding overseas bases/Progress of digitization

1950

1962: Fuji Xerox was established

Diversification of business/Expanding overseas markets

1934

Producing photographic film domestically/
Establishing a domestic sales network
1934: Fuji Photo Film Co., Ltd. was established

The Fujifilm Group’s CSR
Following the shift to a holding company structure in 2006, theFujifilm Group formulated its Corporate Philosophy and Vision
under the theme, “Second Foundation.” Incorporating theseideas, we have also set forth the Fujifilm Group Charter for
Corporate Behavior and the Fujifilm Group Code of Conduct, bothof which apply to all Fujifilm Group companies. In the Charter for
Corporate Behavior, we uphold five principles, including “Respectfor Human Rights,” while in the Code of Conduct we define compliance as “more than simply not breaking the law and acting correctly in the light of common sense and ethics,” and declare that

We will:
1. f ulfill our economic and legal responsibilities, and respond to society’s demands by contributing as a corporate citizen to the development of culture and technology
in society and environmental preservation.
2. c onstantly reassess whether our CSR activities are responding adequately to the demands and expectationsof society and whether those activities are conducted
properly, through dialogue with our stakeholders, including customers, shareholders, investors, employees, local
communities, and business partners.
3. e nhance corporate transparency by actively disclosing
information to fulfill our accountability for our businessactivities.

all Group employees, including senior executives, will conduct
themselves in line with these action guidelines.
Moreover we have made the following statement to encourage all Fujifilm Group employees to commit themselves to thefulfillment of corporate social responsibility (CSR) in their daily
business operations: The Fujifilm Group’s Approach to CSR is tocontribute to the sustainable development of society by putting
into practice the Fujifilm Group’s Corporate Philosophy, and realizing its Vision through sincere and fair business activities. In
order to conduct specific activities by taking this approach, weannounced the following six policy statements over the period
from 2008 to 2010: Green Policy, Social Contribution Policy,■ The Fujifilm Group’s Approach to CSR and Related Policies

Fujifilm Group Charter for Corporate Behavior and Code of Conduct*“Corporate Philosophy and Vision”“Charter for Corporate Behavior andCode of Conduct”(See page 6 and website)

24

Policy)AdoptedJuly 2008

AdoptedApril 2008

▷See page 32▷See page 50

Fujifilm Group
Guidelines for
Biodiversity

Fujifilm Group
Procurement
PolicyAdoptedJune 2009

Adopted
October 2009▷See page 42 orvisit our website

FUJIFILM Holdings Corporation Sustainability Report 2012

■ The Fujifilm Group’s CSR promotion system

FUJIFILM Holdings Corporation

CSR Committee
For CSR-related items of the Fujifilm Group:●D eliberate and decide basic policies●D eliberate and decide priority issues andinitiatives

Chairman: President of FUJIFILM Holdings
Shared Services Company
Operating Companies▷See page 61

Fuji Xerox
Co., Ltd.

ToyamaChemicalCo., Ltd.

FUJIFILM
Business
ExpertCorporation

CSR department of
the operating companies
To fulfill CSR:●F ormulate and implement CSR activity plan●E
 nsure through compliance and conduct
risk management●P romote communication with stakeholders●R eport CSR measures to FUJIFILM
Holding’s CSR Committee

The Fujifilm Group’s Approach to CSR

Fujifilm
Group Social
Contribution
PolicyFor the smooth operation of the entire Group’s CSR activities,
the Fujifilm Group established the CSR Committee chaired by the
President of FUJIFILM Holdings in 2006. The Committee takes
decisions to promote the CSR activities of the entire Group.
The CSR Depar tment of FUJIFILM Holdings, which is
the Secretariat of the CSR Committee, is responsible ensuring rigorous CSR management by the Fujifilm Group. The CSR
Department prepares the ground for various activities, makes relevant decisions, communicates with stakeholders, supports the
CSR activities of Group companies, and audits the CSR activitiesof the entire Group. The CSR department in each Group company
prepares and implements plans for CSR activities, strengthens
governance by ensuring rigorous compliance and management ofrisks, communicates with stakeholders, and reports on activities
to the FUJIFILM Holdings CSR Committee. The Group as a wholeengages in CSR activities, following the PDCA cycle.

FUJIFILM
Corporation

Fujifilm Group Corporate Philosophy and Vision

Fujifilm Group
Green Policy(Environmental

The Fujifilm Group’s CSR promotion system

Fujifilm Group
Quality Policy
AdoptedJanuary 2010

▷Visit our website

CSR Committee
Secretariat(CSR division of
FUJIFILM Holdings
function)• A pply policies andstrategic objectives(determined by the
CSR Committee
across the entire
Fujifilm Group)• Implement andmanage progressof priority issues
and initiatives as
determined by the
CSR Committee
across the Fujifilm
Group• Support the Fujifilm
Group’s CSR
activities (collectinformation andconduct analysis
and evaluation)• Promote public
information
disclosure anddialogues withstakeholders

Results of activities conducted under
the Medium-Term CSR Plan (fiscal 2011)
In fiscal 2011, the second year of the Medium-Term CSR Plan
(Fiscal 2010 to 2012), the Great East Japan Earthquake andserious flooding in Thailand had a major impact on our business.
However, we were able to achieve almost all targets in our CSR
priority targets, such as the anti-global warming measures, thepromotion of environmentally friendly design in new and revised
products, and the effective use of resources, thanks to the efforts
made by all Group companies across the world to achieve ourbusiness and CSR target.
As for communication with stakeholders, however, we felt
we were unable to communicate with them sufficiently, although
we disclosed information on our website, held in-house dialogue
meetings, and introduced third-party opinions in the Sustainability
Report. Also for biodiversity conservation activities, we have nothad enough results although we have made steady progress by
incorporating relevant provisions in our rules on land use surveys
and on environmentally conscious design practices.
In fiscal 2012, we will implement the measures and plansfor each of the priority issues and foster the achievement of ourbusiness plan through the progress of the Medium-Term CSR
Plan (Fiscal 2010 to 2012). For details of the CSR activities report,
please see the following pages (26 and 27), and for the major activities conducted this fiscal year, please see pages 28 to 58.

■ Materiality of priority CSR issues
High
Materiality: Medium

Materiality: HighSocial expectations
and requests
External evaluation

The Fujifilm Group examines issues involving CSR from the perspectives of both a corporation and stakeholders,and promotes CSR activities through specifying priority areas and deciding concrete measures.

Guidelines for Biodiversity, Procurement Policy, Quality Policy,
and Occupational Health and Safety Policy.
FUJIFILM Holdings, Fujifilm, Fuji Xerox, and all other Fujifilm
Group companies in and outside Japan will continue to adopt thisCSR approach together, aiming to make contributions to the sustainable development of society.

Biodiversity

Voluntary andindustrial criteria

Social and culturalcontribution

Climate change
Information disclosureand dialogue

Objective evaluationof CSR activities

Chemical substancemanagement

CSR-oriented
procurement

Human resources
development

Quality and safety
Enhancement ofinternal control
Human rights
and employment
Occupation safety
and healthCompliance
Low

Materiality: High

Materiality: Low

Low

Influence on the Fujifilm GroupHigh

The Fujifilm Group’s CSR issues are defined by (1) the significanceof each issue to the Group, and (2) the assessment of compliancewith laws, regulations, social expectations and demands. These
are reflected into planning by identifying priority issues, as above.

• Audit the Fujifilm
Group’s CSR
activities

Fujifilm Group
Occupational
Health and
Safety Policy
AdoptedJanuary 2010

▷See page 49

FUJIFILM Holdings Corporation Sustainability Report 2012

25

◆◆◆

CSR Activity Report: The Fujifilm Group’s Medium-Term CSR Plan

CSR Activity Report

CSR Activities Conducted in Fiscal 2011

O P I N I O N On the Medium-Term CSR Plan

■ Aspirations

1. Foster the fulfillment of CSR to support the achievement of management target among Fujifilm Group Companies
2. Achieve business growth while reducing environmental impacts, and aim to further improve CSR brand value

Medium-Term CSR Plan (Fiscal 2010 to 2012)
Promotion
PolicyEnsuring thesoundnessof corporate
culture to
supportstructuralreforms(enhancementof the corporate
foundation)

Utilization anddevelopmentof human
resources
to increase
the Group’s
comprehensive
strength

Priority Issue

Medium-Term Target

Main Achievement (Progress) in FY2011

Improvementof the quality ofcompliance/riskmanagement
across Group
companies(1) M ake all employees aware of the Charterfor Corporate Behavior and the Code of
Conduct(2) Improve the risk issue management
system• C onducted information sessions on compliance targeting managers of Group companies in Japan to raisecompliance awareness of all employees (Held 60 sessions for a total of 3,000 managers)• Made preparations for the introduction of the anti-corruption program (for some Group companies in North
America, Germany, UK, Japan, and Southeast Asia)• Reviewed risk factors of the entire Group, including earthquakes and other natural disasters

Enhancement ofcommunications
withstakeholders(1) Improve the Sustainability Report• Improved the Sustainability Report (inclusion of the third-party opinion and graphic data)(2) Make effective use of stakeholder dialogue • C ontinuously improved the website for shareholders and investors• Incorporated customers’ opinions for the continuous improvement of products and services• Held an in-house dialogue meeting (for human exchanges)• E xpanded CSR-oriented procurement through the self-check system

Use anddevelopment
of diversified
human
resources(1) D evelop reform leaders• Improving synergy among the Fujifilm Group:•H(2) Develop core managers
 eld Fujifilm-Fuji Xerox joint training sessions (for reform leaders and synergy creation) at each job function• P rovided future managerial leaders of Group companies with training(3) Focus on the allocation and accelerate thedevelopment of global human resources• For the global business operations:• Dispatched more members outside Japan for the establishment of new overseas bases• H eld a range of overseas training sessions (including basic training and management training) to foster
human resources development• O bligated clearance of certain standard of TOEIC to improve language skills• C reated framework for globalization (lectures, revising training courses)

Promotion of(1) F ujifilm:• Fujifilm: Decreased per-unit CO 2 emissions by 35%• Implemented energy conservation measures for production lines across the company (recovered waste
anti-global
Improve CO 2 emissions per unit ofwarming
production by 40% at six major factories
heat and improved power generation efficiency)• F ostered energy conservation (for air conditioning and lighting equipment) based on the common rules atmeasures acrossin Japan relative to FY1990
the Group(2) F uji Xerox:
offices and other non-production sites
Improve CO 2 emissions per unit of actual• Fuji Xerox: Decreased per-unit CO 2 emissions by 40%• V isualized the use of electricity at production lines to conserve more energy
output by 35% at five major factories in• R eplaced air conditioners of factories with more energy-saving units and implemented power saving
Japan relative to FY1990(3) Encourage employees and their families tomeasures not only in summer but throughout the year
reduce their CO 2 emissions• C ontinued activities to encourage employees and their families to reduce their CO 2 emissions• ICE Project (record-high number of participants)• P romotion of safe and eco-friendly driving★ L ong-term target: Reduce the life cycle
CO 2 emissions by 30% worldwide by
FY2020Development and (1) D evelop and offer products and services
dissemination ofwith higher environmental performanceenvironmentallythan that of present ones for the main
conscious
products
products and(2) C ontinue design for environment (DfE) for
servicesall products

Differentiation
throughenvironmental
protection(provision of
eco-friendly
Biodiversity
products andconservation
services to help
improve qualityof life (QOL))

Effective use ofresources

Socialcontribution to
add more value
to business(Achievementof businessresults from theviewpoint of
stakeholders)26•D eveloped technologies to recover raw materials from used products for reuse for same products and asystem to recover used products and began to spread them
• C TP/PS closed-loop recycling• “Disc-to-Disc recycling” for CDs/DVDs• Developed new energy saving technologies to supply environmentally conscious and user-friendly
power-saving multifunction devices/printers• Developed the integrated software to visualize whole environmental burden of offices• Developed plastic materials with low environmental impacts• Implemented more environmentally conscious packaging design(1) A dd “biodiversity conservation” to product • Implemented biodiversity conservation measures based on the rule for Design for Environment (including
development criteria
assessment on the use of biological resources)(2) S teadily conduct local environmental•C ontinuously conducted local environmental protection measuresprotection activities•N ow formulating guidelines on the land usage around each site(3) F ormulate guidelines on the land usage
around each site
Enhance 3Rs, including reducing the use of• Adopted a recyclable work uniform
resources, in line with CO 2 emission reduction • B egan to develop and spread the technologies to recover materials from end-of-life products for reuse and a
activities
system to recover products (CTP/PS closed-loop cycle and “Disc-to-Disc recycling” for CDs/DVDs)
Target: Decrease the use of energy per unit
• Decreased per-unit energy use by 11% (relative to 2009)of production quantity by 18% across thecompany (relative to 2009)

Improvementof chemical
substance
management(1) E nhance the management of chemical
substance safety across the supply chain(2) Adopt a new risk assessment method forchemical substances(3) Enhance global governance to ensurecompliance with laws and regulations (notonly in Japan, Untied States, and Europe
but also in emerging economies, including
China)• Began managing information about the use of chemical substances in products based on the JAMP framework• Began using a new risk assessment method for the management of chemical substances (use of a hazard
and exposure matrix table) in Fujifilm• Enhanced the Green Procurement Standards• A udited factories outside Japan on the management of chemical substances• Improved and enhanced information communication channels with subsidiaries outside Japan

Promotionof social
contribution
activities linked
with corebusiness

Continue activities based on the social
contribution policy•C ontinued holding the “10,000 people’s photo exhibition”• S tarted the “album cafe” project on a full scale to provide people with opportunities to create albums•C onducted support activities through medical support organizations• P ublished textbook digitization manual to disseminate enlarged textbooks for children with visual difficulties• S upported the repair of ancient documents• Photo restoration activity for tornado victims in the United States•C ontinued desert greening activities in China•G ave support to recovery from the mega-earthquake (through Hirono-cho support, photo restoration activity
and dispatch of employees to afflicted areas as volunteers)

FUJIFILM Holdings Corporation Sustainability Report 2012

Mr. Mitsuo Ogawa[Self-evaluation]○: Achieved successful results
SelfEvaluation

○

△

Page
in Report

President
Craig Consulting△: Made some progress

×: More effort required

Main Target for FY2012

Activity Report• Information sessions on compliance for all employees in(pages 28 and 29)
Japan (once a year, plus continuous measures)• Preparations for the introduction of anti-corruption
Data and
program (to some Group companies in China and other
Information
regions) and ensure compliance at Group companies(page 60)
where rules already introduced• Make responses to risk issues of the entire Group• Introduce the information security rules on a global
scale
Activity Report(pages 27, 37, 40,
43, 45,48, 53,
54-55 and 71)
Data andInformation(page 61)

• Proactively conduct PR activities for CSR• Improve the Sustainability Report (enhance linkage withthe website), strengthen dialogues with third-party
opinion• Make effective use of stakeholder dialogue• F oster CSR-oriented procurement based on the
self-check system

Activity Report(pages 46 to 48)○• S tart leadership training course to develop global
managers• Improve the Group’s infrastructure to make better use of
Data andhuman resources through personnel system review andInformationexchange human resources in the Group(pages 62 and 63) • Encourage human resources in the sales and production
fields to display more of their abilities• Encourage and strengthen the local human resources• Develop Japanese employees with an international
sense
Activity Report(pages 34 to 37)○• C omplete project to reduce fuel costs• C ontinue implementing energy conservation measuresat production lines across the company• F oster energy conservation (air conditioning andData andInformation
lighting equipment) at offices and other non-production(pages 64 and 65)
sites based on common rules• C ontinue encouraging employees and their families toreduce their CO 2 emissions

Activity Report(pages 38 to 40)○△

Activity Report• Improve safety evaluation level for ecosystem(pages 42 and 43) • Enhance biodiversity conservation assessment based on
the rules for Design for Environment• Conduct steadily local biodiversity conservation activities(continuing)• Develop the Guidelines for Land Usage in Production Sites
Activity Report(page 41)○○

Data andInformation(page 66)

• F oster project to reduce fuel costs• F oster project to reduce waste• E xpand CTP/PS closed-loop recycling• Promote reuse of cooling water to curb per-unit wateruse• Decrease per-unit VOC emissions from film-forming
process

Activity Report• Enhance safety management of chemical substances(pages 44 and 45)
across the supply chain• Enhance global management of chemical substance
Data andinformation
Information• C ontinue strengthening the regional system to monitor(page 67)
and ensure legal compliance in each region

Activity Report(pages 50 to 53,
58)○• F ormulate calculation rules for demonstrating the
reduction in CO 2 emissions for products and services,
and adopt the rules for Design for Environment• Disclose environmental attributes of products andservices actively• Develop materials and products with low environmental
impacts (hardware/software)• C onduct activities based on the Social Contribution
PolicyProfileIn addition to CSR consulting, Mr. Ogawa
also works on management strategy,
M&A, business rehabilitation, personnel
affairs consulting, and other fields. He
formed a partnership with Nihon Keizai
Shimbun, Inc., and has supported the
Nikkei CSR Project since its startup in
2004.

Greater sophistication in CSR framework
in step with business diversification
In response to suggestions from experts last year to lay
out a three-year roadmap based on the Medium-Term
CSR Plan, Fujifilm has this year disclosed its performance data, self-assessments, and plans for the coming
year. Fujifilm Group’s disclosure of its CSR targets andclear intention to apply the PDCA cycle can be evaluated highly.
However, I would like to point out two issues.
One is some imbalance in the fields under the CSR
promotion policy. In view of the reinforcement efforts
to be directed towards health care and documentation
business in the future, I propose that the company implement not only Responsible Care (RC), which is thestandard for chemical manufacturers, but adopt a CSR
framework that applies to a wider range of operations,such as ISO 26000, to examine whether balance ismaintained across the company’s activities. The otherproposal is to develop KPIs by defining and disclosing quantitative targets as far as possible, especiallyin progress control of medium-range targets of social
significance. In environmental issues, quantitative
targets have been defined in many cases. However, I
look forward to Fujifilm also defining and establishingtargets for programs that serve as keys in business activity, such as “utilization and development of diverse
human resources,” to present the stance of a leading
company and to serve as a model for the rest of theindustry.

Response to the third-party opinion
We have worked on information disclosure that clearly states
what results have been delivered by the activities of ourGroup under its medium-term CSR plan and what the issues
still remain. We plan to pursue this method to gain understandings of how our Group engages in PDCA activities.
Also, the next year will be the time for us to develop
a new medium-term CSR plan. In establishing what thepriority issues are, we plan to look into the issues both in
the environment and society at large, with attention to ISO
26000, etc., and develop a plan with clear assessment
based on our materiality of priority CSR issues, engaging
in the establishment of KPIs identified in the suggestion.
(CSR Group, General Affairs Division, FUJIFILM Holdings)

FUJIFILM Holdings Corporation Sustainability Report 201227

CSR Activity Report

CSR Activity Report

Quality Improvement in Compliance andRisk Management Activities
Each and every employee of the Fujifilm Group is endeavoring to create a corporate culture that fosters
compliance and risk management toward the fulfillment of the Group’s corporate social responsibilities.
Fujifilm Group Compliance Statement
In all aspects of our corporate activities, we emphasize compliance and endeavor
to create new value. If compliance requirements conflict with business profits or thedemands of third parties, we give priority to compliance. An open, fair, and clear
corporate culture is the basis for all our activities.

Charter for Corporate Behavior and Code of Conduct

The Fujifilm Group’s approach to compliance

The Fujifilm Group’s risk management

As a set of fundamental policies, we have formulated the Fujifilm
Group Charter for Corporate Behavior. We have also established
the Fujifilm Group Code of Conduct to better guide each employee to act and behave in compliance with laws, regulations
and social ethics and make it clear that we give the first priority tocompliance in our business activities.
Moreover we have established a division that is exclusively
responsible for promoting compliance and instilling a compliancebased mindset throughout the Group within each of our principal operating companies: FUJIFILM Corporation and Fuji Xerox
Co., Ltd. We also maintain offices to provide consultations andsupport communications regarding infringement issues related
to the Code of Conduct and compliance both within and outside
the operating companies. This effort is meant to facilitate theearly detection of illegal or improper behavior and ensure prompt
and appropriate response measures. All the communications
and information are kept confidential and reported to the CSR
Committee chaired by the president of FUJIFILM Holdings.

Each operating company establishes and maintains its own appropriate risk management systems. Following prescribed procedures, the operating companies report their risk management
activities, including preventive measures and countermeasuresagainst materialized risks to the CSR Committee secretariat.
With regard to significant risks in Group operations, the CSR
Committee takes a group-wide perspective in examining potential
countermeasures and effecting their implementation.
As a holding company, FUJIFILM Holdings supervises business execution by subsidiaries from the standpoint of its shareholders, while also conducting operations common to the Groupin a unified, efficient and appropriate manner. Meanwhile, thecompany provides guidance, support and supervision in the establishment of systems by its subsidiaries. Thus, it aims to ensure
the appropriate conduct of business across the Group.
In particular, the Fujifilm Group Code of Conduct clearly
defines the Group’s stance toward antisocial forces and illegal organizations that threaten the social order and public security. The
Group strictly adheres to the principle that it shall not only avoid
activities which may benefit such parties but also eliminate any
relationship with such parties.

■ Compliance and risk management promotionalorganization (Fujifilm and its affiliates)

Total Risk Management Committee

Compliance Committee

Roles:
1. Prevention of the actualization andexpansion of risks
2. Undertaking preparatory measures
3. Implementation of preventive
activities

Roles:
1. Dissemination of the Fujifilm Group
Charter for Corporate Behavior andCode of Conduct
2. Follow-up to the dissemination of
the Code of Conduct
3. Response to violations to the Codeof Conduct

Chairman: President

CSR Division
Compliance andRisk Management
Division

Vice chairman:
Executive officer responsible for
CSR management● Regular committee members:
Executive officer responsible forconsolidated corporate
management
Executive officer responsible forgeneral administration
Executive officer responsible forlegal affairs
Executive officer responsible forPR

Vice chairman:
Executive officer responsible for
CSR management● Regular committee members:
Executive officer responsible forconsolidated corporate
management
Executive officer responsible for
personnel
Executive officer responsible forgeneral administration
Executive officer responsible forlegal affairs●

Secretariat
General Manager of Complianceand Risk Management Division

28

Chairman: President●

General Manager
of Compliance andRisk Management
Division

Secretariat
General Manager of Complianceand Risk Management Division

FUJIFILM Holdings Corporation Sustainability Report 2012■C
 orporate ethics and compliance promotion system(Fuji Xerox and its affiliates)

Board of Directors

Board ofCorporate Auditors

Business execution (President)Internal Audit &Analysis Department

CSR Council

Enhancing compliance by awareness-raisingthrough training and introducing corruption
prevention rules
Fujifilm has held an information session on compliance every year
since 2003, targeting employees of the company and also thoseof its affiliates. Management-level employees who attend the information sessions organized by the CSR Promotion Department
hold a meeting with their staff on compliance issues later at theirworkplaces. In this way, all employees become aware of theimportance of compliance. In addition, seminars on compliancefor management-level employees have been held since 2004. Asof 2011, approximately 140 seminars had been held with 4,200
attendees in total. Moreover, in fiscal 2011, the company beganenhancing the education of senior managers within its overseas
affiliates.
The effectiveness of such educational measures is monitored
through an annual survey of employees’ awareness.
Also, in April 2012, anti-corruption programs were introduced
into Fujifilm and some of its affiliates in Japan, North America,
Europe, and Southeast Asia. Although impor tant measures
have been taken to ensure fair sales and procurement activities,
prevent corruption and restriction on gift-exchanges and entertainment under the Fujifilm Group Code of Conduct, extra rules
have been set out in response to the enhancement of laws on theanti-corruption programs across the world. In the future, theserules will be applied to other affiliated companies and eventuallyto the entire Fujifilm Group.
Fujif ilm has been implementing measures to countercompany-wide risks identified based on the risks being facedby each division, and in the fiscal year ended March 31, 2012,
in response to the Great East Japan Earthquake, the company
reviewed company-wide risks to supplement and strengthen its
countermeasures.

Respond to risks by visualizing potential risk
Fuji Xerox attributes importance to actively managing risks in daily
business operations, such as emergencies, product accidents,
information security incidents, and violations of laws and regulations, based on its ALL-FX Risk Management Rules. The company
manages potential risks based on their probabilities and impact
on management, sets out staff responsibilities, and defines andimplements measures against such risks.
In fiscal 2011, the company conducted activities for the recovery of the areas afflicted by the Great East Japan Earthquake,and steadily achieved its business continuity targets.
In fiscal 2012, the company will enhance measures against
future major earthquakes based on the lessons learned throughthe experience of the Great East Japan Earthquake. Also, we will
identify the risks at all affiliates, both within and outside Japan,
visualize such risks, and prepare better responses across thecompany.

■ System to collect information on risk (Fujifilm)
Employees of Fujifilm

Employees of Fujifilm affiliates

Supervisor

Supervisor

General Manager of Supervising Division in Fujifilm

Presidents of Fujifilm affiliates

Secretariat of Total Risk Management Committee(General Manager of Compliance and Risk Management Division)

Secretariat of Compliance Committee(General Manager of Compliance and Risk Management Division)

Compliance and Risk Management Division

Compliance consulting facility
Compliance and Risk
Management Division

Legal Affairs
Department

Employees of Fujifilm affiliates■ Risk management system (Fuji Xerox)
President
Corporate Executive
Committee
Secretariat
GeneralAffairs
Department
CSR
Department

CSR Council

Risk
Management
Committee

Human
Resources
Headquarters
Corporate
Strategy
Department

Ethics andCompliance
Committee

Information
Security
Liaison Group

Secretariat
Legal Affairs
Department

Secretariat
General Affairs
Department■ Risk map for managing risk (Fuji Xerox)
Large

Risks managed by the Fuji Xerox’s management
Business discontinued for from one week to one month
Pullouts or pullbacks due to a loss of trust by customers,society, etc.

Risks managed by umbrella organization
Operations discontinued for from one day to several days
Partly reported in media/Occurrence of personal injuries, etc.

Risks managed by departments
Small

Human Resources
Department

Set up at each Fujifilm affiliate*E xternal compliance consulting facility is set up for employees in casewhere, for whatever the reason, they feel they cannot directly report tocompany or supervisor, even if they find risk-related information. The
Group implements follow-up inspections once every six months.

Ethics and Compliance Committee

General Affairs
Department

Internal consulting facility

External complianceconsulting facility*

Employees of Fujifilm

Extent of impact on buisiness◆◆◆

Usually doesn’t occur(low occurrence rate)

Low

About once
every 10 years

About once
every few years

Occurrence frequency

About oncea yearFrequently occurs(high occurence rate)

High

Organization of Fuji Xerox and its affiliates

FUJIFILM Holdings Corporation Sustainability Report 2012

29

◆◆◆

CSR Activity Report

CSR Activity Report

Corporate GovernanceApplication of Integrated Management
System (IMS)

We are strengthening and enhancing corporate governance in an effort to raise corporate value
and constantly improve the transparency and soundness of our Group management.
Basic approach to corporate governanceWe recognize that a corporation’s main mission is to keep improving its corporate
value. To promote the accomplishment of this mission, we implement measures tostrengthen and expand its corporate governance systems and thereby aim to win
the trust of all stakeholders. Such measures are what underpin our Group-Wideefforts to achieve corporate governance consistent with a holding company andmaximize corporate value. The Fujifilm Group aims to constantly improve the transparency and soundness of its Group management.

Corporate governance structure

Audit

FUJIFILM Holdings has positioned the board of directors as the organization for determining basic Group management policies andstrategies and other important matters relating to business execution, as well as supervising the implementation of business affairs.
The company’s Articles of Incorporation stipulate that the board
can consist of up to 12 directors. Currently, the board has 12 directors, including one outside director. To better clarify their missions
and responsibilities, the directors have a one-year term of office.
Additionally, FUJIFILM Holdings has adopted an executive
officer system to facilitate speedier business execution. Executive
officers carry out business affairs in accordance with the basic
policies and strategies formulated by the board of directors.
Meanwhile, FUJIFILM Holdings has adopted a remuneration
system under the stock option program* to make its directors andexecutive officers, excluding outside directors, share a mutualinterest—the effect of stock price fluctuations—with its shareholders. In this way, the directors and executive officers are in
actual fact encouraged to have stronger drive and morale towardachieving higher corporate value.

FUJIFILM Holdings has adopted a corporate auditor systemwith a board of corporate auditors, which currently consists offive members, including three outside corporate auditors. Each
auditor attends the board of directors, while full-time corporate
auditors attend all Management Council meetings in order toassess our overall business operations.
In addition, FUJIFILM Holdings has the Internal Audit Division
with a staff of 14, which is independent of the business execution
divisions. The division is responsible for auditing the Group companies, in cooperation with or sharing tasks with the internal audit
divisions of such companies, in order to assess and verify thatthe execution of these processes is fair and valid.

■ Corporate governance structure*S tock option program: Company’s program whereby directors or employees are granted a right to purchase the company stock as a part ofcompensation for their work, at a price established in advance and withina designated period of time.

For the “improvement of quality in all business operations,” Fujifilm
introduced an Integrated Management System (IMS*) that brings
together various management systems to nearly all of its offices
and plants in Japan, as well as Group member companies, by theend of 2011.
■ The largest Integrated Management System in Japan
With the completion of introduction at the Fujinomiya Factory andYoshida-Minami Factory in 2011, the Group’s principal manufacturing plants, including Kanagawa Factory where IMS is alreadyin operation, have acquired consolidated certification for quality
management system (ISO 9001), environmental management
system (ISO 14001) and occupational health and safety management system (OHSAS). In addition, certain segments of theGroup, such as the head office and sales companies, management systems in the area of information security, and customer
complaint handling have also been integrated.
As a result, IMS operation for Fujifilm and the Fujifilm Grouphas created Japan’s largest integrated management system
based on the quality management system and environmental
management system and covering roughly 16,500 persons at 32
companies and 163 offices and plants.
■F or the promotion of “Improvement of Quality in All

Business Operations”
Amid business globalization and the expansion in business fields
and segments, IMS is being utilized for greater precision in planning and security in execution, founded on full optimization,clarification of issues, and identification of the business risks andpromotion factors.
Various bodies and processes that have previously been organized and executed under independent management systems

Shareholders’ Meeting

Board of Corporate
Auditors* Determination of Group management policies and strategies* Decision of important matters relating to business execution* Supervision of business execution

Business Execution
President, Representative Director & COO
Management Council

D

Customerdata

Results

Customer satisfaction

Compliance & Risk Management
CSR Committee
Consultation Offices CSR Division (Secretariat)
Fujifilm Group Code of Conduct

Internal Auditing Unit

Legal and otherrequirements

Fujifilm Group
Green Policy

Toward “continual
improvement”

A

check

Reports to division head(consensus decision-making)Execution & activities

Fujifilm Group Charter for Corporate Behavior

Executive Officers

Do

Independent
Auditors

Chairman, Representative Director & CEO

Mutual internal audit
Surveillance & measurement
data analysis
Measure review(corrective & preventivePmeasures)

act

Plan

Personnel

GeneralAdministration

Legal

Fujifilm Quality Policy

Annual policy

Various Guidelines

CSR

A

Corporate R&D

AA

FUJIFILM Corporation

30

FUJIFILM Holdings Corporation Sustainability Report 2012

Fuji Xerox Co., Ltd.

Toyama Chemical Co., Ltd.

Fujifilm IMS
activity body

Description

Consolidated standards

IMS
certification
date

Head office❶ Group IMS

Activities by approx. 9,100
persons belonging to
FUJIFILM Holdings, Fujifilm
head office divisions &group companies

Consolidated manual for
five standards, namely,
QMS, EMS, OHSAS, ISMS
& complaint handling (eachorganization administrating
two to three consolidated
standards)

2006

Kanagawa❷ Factory IMS

Activities by approx.
4,000 belonging toFujifilm Kanagawa Factory,
research institute & groupcompanies at the site

Consolidated manual forthree standards (QMS, EMS &OHSAS) and management of
the standards

2009

Fujinomiya❸ Factory IMS

Activities by approx. 1,700
belonging to Fujifilm
Fujinomiya Factory,
research institute & groupcompanies at the site

Consolidated manual forthree standards (QMS, EMS &OHSAS) and management of
the standards

2011

Yoshida❹ Minami
Factory IMS

Activities by approx. 1,000
belonging to Fujifilm
Yoshida-Minami Factory,
research institute & groupcompanies at the site

Consolidated manual forthree standards (QMS, EMS &OHSAS) and management of
the standards

2011

Fujifilm❺ Kyushu IMS

Activities by approx. 300
belonging to Fujifilm
KyushuConsolidated manual forthree standards (QMS, EMS &OHSAS) and management of
the standards

2008

Fujifilm Opto
❻ Materials
IMS

Activities by approx. 400
belonging to Fujifilm Opto
Materials

Consolidated manual for two
standards (QMS & EMS) andmanagement of the standards

2004

Fujifilm
Electronic❼ Materials
IMS

Activities by approx. 200
belonging to Fujifilm
Electronic Materials

Consolidated manual forthree standards (QMS, EMS &OHSAS) and management of
the standards

2008

Division head policy

A

Corporate
Planning■ The seven IMS activity bodies at Fujifilm

Policy breakdown

Corporate philosophy

Public Relations/IR* I MS (Integrated Management System): Management system that
consolidates a number of management systems, including QMS (Quality
Management System), EMS (Environmental Management System),OHSAS (Occupational Health and Safety Management System), andISMS (Information Security Management System).

■ The PDCA cycle under IMSCBoard of Directors

have been made activities under a series of business operations
and processes under IMS, enabling group-wide optimization ofsuch operations without management segmentation. Additionally,
this has achieved improvement in the quality of internal and external audits, as well as a marked improvement in efficiency andspeed.
The Fujifilm Group has seven IMS activity bodies (shownin the table below), with each operating under its own specific
IMS manual and striving toward “greater customer satisfaction.”
The ISO management system is being applied within these IMS
manuals. However, there are ideas introduced to encourage activities closely rooted to each business operation, such as adapting to the characteristics of each activity body and using theirown respective terms to express their ideas.
IMS introduction at nearly all Fujifilm Group companies has
been completed in 2011. This has laid the standards to promote
the “improvement in quality of all business operations” that
Fujifilm aspires to achieve through IMS and is expected to deliver
further results in the future through interactive improvement. In
fact, many cases of business achievements based on IMS havealready been reported and will be applied across the Group.
In the future, this movement is expected to be expanded to
newly consolidated Group companies.

C

D

C

C
D

P

C

D

D

P
ISMS

P

EMS

P

QMS

QMS: Quality Management System
EMS: Environmental Management System
OHSAS: Occupational Health and Safety Management System
ISMS: Information Security Management System

OHSAS

FUJIFILM Holdings Corporation Sustainability Report 2012

31

◆◆◆

CSR Activity Report

CSR Activity Report

Overall View of the Environmental Burden of the Fujifilm Group
Activities are underway for better “environmental quality” in all corporate activities of the Group,in compliance with our environmental policy, the Fujifilm Group Green Policy.
Fujifilm Group Green Policy
Basic Policy“Sustainable development” is the most important issue for our planet, the human race, and all business
entities in the 21st century. The Fujifilm Group companies around the world aim to stay at the forefront ofefforts to attain this goal in terms of environmental, economic, and social terms. We will strive for customer
satisfaction as well as our contributions to “sustainable development” by achieving high environmental quality in products, services, and corporate activities.

Action Guidelines
1. We will promote environmental burden reduction and product safety assurance with the following four items in mind:(1) Our efforts are pursued throughout all corporate activities.
(2) Our efforts are pursued throughout the entire product life cycle.
(3) We give overall consideration to economic and social implications.
(4) Biodiversity conservation
2. W e will improve our management of chemical substances and thechemical content of products to reduce environmental risks.
3. We will comply with legal regulations as well as Fujifilm Group regulations, standards, and requirements that are individually agreed on.

4. W
 e will strengthen partnerships with our business partners, collaborate in government and industrial activities, and actively participate in community activities.
5. W
 e will actively give full disclosure of the information regarding
our involvement in and accomplishment of various environmental
activities to all associated individuals, including local communities, governments, and Fujifilm Group company employees, tofacilitate open communication.
6. W
 e will heighten the environmental awareness of every Fujifilm
Group employee through employee education, so that we canfortify our infrastructure to face the challenges posed by environmental issues in the future.

Assessment of the total image of environmental
burdens based on LCA (Life Cycle Assessment)*1 E
 nvironmental burden due to raw materials procurement (CO2 emitted during the process of extracting, transporting, refining, synthesizing, processing, and transporting raw materials) is calculated for the main raw materials
procured.

The Fujifilm Group is engaged in a variety of activities founded on
the objective of promoting and paying due attention to reductionof environmental burden and assurance of product safety in all of
its corporate activities and product life cycles.
In order to assess the overall impact on the environment,
the Fujifilm Group has adopted the LCA method.* Environmental
burden (greenhouse gases converted in the form of CO2) is measured in each stage of our operations—from the “procurement” ofmaterials used to manufacture products, through “manufacturing”
and “transportation,” to the “use” and “disposal” of products byusers. This method enables an assessment of the level of environmental burden in each life stage, and effective engagement inprograms and measures aimed at reducing such burdens.

*2 E
 nvironmental burden due to product manufacture is calculated base on
the total amount of energy (electricity, petroleum, and gas) consumed in the
production process.
*3 F or the calculation of environmental burden due to product transportation,
estimates are made based on domestic and overseas transportation methods and distances traveled. The typical amount of CO2 emissions per unitof weight and distance for each method and correction factors such as theyield rate are multiplied by the weight of the raw materials procured.
*4 For copy machines, printers, and fax machines, environmental burden
due to use of products is calculated as energy consumption for a 5-year
period for the machines installed this year. For other products, the estimated number of machines in operation is multiplied by typical energy
consumption.
*5 Environmental burden due to product disposal is calculated based on theestimation of stress on the environment caused by the disposal of the raw
materials procured.
*6 Wastewater released as a result of business activities*7 Volume released to public water*8 Total of heavy oil A, heavy oil C, kerosene, light diesel oil, and gasoline(Amounts of the petroleum-based products are summed after appropriatedenergy conversions, and the total is expressed in terms of the amount ofheavy oil A.)* LCA method: “Life Cycle Assessment,” a method for quantitative evaluation of the overall environmental burden throughout all the stages ofa product’s life, from “procurement” of materials to “manufacturing,”“transportation,” “use,” and “disposal.”*9 Total of natural gas, liquefied natural gas (LNG), urban gas, butane, andliquefied petroleum gas (LPG) (Amounts of the gases are summed after
appropriate energy conversions, and the total is expressed in terms of theamount of urban gas.)*10 T
 his includes the amount of water used in a cyclic manner.

*Please see page 64 for FY2012 Priority Targets(For the above, data from the input-output table and other sources are used
to obtain CO2 emissions per unit of output.)■ Environmental burdens evaluated based on life cycle assessment (FY2011 results for Fujifilm Group)

Atmospheric emissions

Atmospheric emissions*1

CO2 ........2,462 kilotons

Electricity
Procurement

Water

Environmental burden due toraw materials procurement (weight)

Manufacturing

Resource extracting, transporting, refining, synthesizing,processing, and materials transporting

139 kilotons

Aluminum, aluminum alloy
Silver

0.648 kilotons

Paper (used for products)

64.9 kilotons

PET (polyethylene terephthalate)

45.8 kilotons

TAC (triacetylcellulose)

48.6 kilotons

Others

218 kilotons

Oil

*8

66.8 ML

Amount ofcyclic waterused*10Natural gas*9

260 million m3

Water

54.5 million tons

CO2*5........253 kilotons

CO2 ........615 kilotons

Electricity
Transportation

Atmospheric emissions*4

CO2 ........646 kilotons

Electricity used, Oil and gas used, Water used
Water used → Discharged water, Waste materials

Electricity 1,164 million kWh

Atmospheric emissions*3

Environmental burden due to
product manufacture (weight)

82.6 million tons

Material recycling

Atmospheric emissions

CO2*2. .......... 1,267 kilotons
VOC.................1.18 kilotons
SOx......................23.5 tons
NOx....................... 510 tons
Soot.....................3.71 tons

Water

Use

Disposal

Environmental burden
due to producttransportation

Environmental burden
due to product use

Environmental burden
due to product disposal

Heavy oil and gasoline used,
Electricity used

Electricity used,
Water used

Waste combustion
recycling energy

Discharged water
Water *6. .............. 55.5 million tons
BOD *7. ............................52.8 tons
COD *7. ............................. 115 tons
Total nitrogen*7................255 tons
Total phosphorus*7. ........5.21 tons

Waste material

Discharged water

Waste material

Waste material

68.4 kilotons

Aluminum, PET, Silver, TAC

Material recycling
Direct control over the Fujifilm Group’s environmental burden

32

FUJIFILM Holdings Corporation Sustainability Report 2012

FUJIFILM Holdings Corporation Sustainability Report 2012

33

◆◆◆

CSR Activity Report

CSR Activity Report

Promoting Anti-Global Warming Measures
Across-the-board engagement of the entire
company in CO2 and fuel cost reduction activities

Action to curb global warming is being executed from all perspectives to achieve the long-term goal of“reducing CO2 emissions for the entire life cycle by 30% by fiscal 2020.”■ Actual performance of the Fujifilm■G oal of the Fujifilm Group for

CO 2 (kt-CO 2 /year)

CO 2 (kt-CO 2 /year)

1,828

2,000
Total stress on the environment:

Total stress on the environment:

5,049 (kt-CO 2 /year)
1,487

1,500

1,000

3,525 (kt-CO 2 /year)

1,634[Target]30% reduction (relative to 2005)

1,500
1,112
139

1,458

1,000

929

1,200

1,331
500
370
0

973

365

500

181
156

830

257
434

257

184

Procure- Manufac- Trans- Usementturing portation

Disposal

Fujifilm and its Group companies

99

0

423
140
283

401
30
138

371

138

Procure- Manufac- Trans- Usementturing portation

Disposal

Basic approach to anti-global warming
The Fujifilm Group announced its long-term goal of “reducing
CO 2 emissions for the entire life cycle by 30% by fiscal 2020
(relative to fiscal 2005)” in April 2010. In addition to corporate
activities in areas directly linked to CO 2 reduction, activities
have been expanded across the entire life cycles of products
and services (“procurement” of materials and “manufacturing,” “transportation,” “use,” and “disposal”), executed in awide range of fields in order to cut CO2 emissions by 1,524,000
tons/year in absolute terms over CO 2 emissions for the standard fiscal 2005 year level of 5,049,000 tons/year, achieving
3,525,000 tons/year in fiscal 2020.

Fuji Xerox

CO2 output in fiscal 2011
(Entire life cycle of products and services)
We faced a severe economic environment in fiscal 2011; however,business efforts led to growth of sales and production output overthe standard 2005 level. This has led to growth in raw material
procurement volume and the resultant increase in CO 2 output inthe area of “procurement.” In addition, flood damages in Thailand
during the summer of 2011 forced heavy dependence on air freight
led to growth of CO 2 output in the area of “transportation.” CO 2
output in the area of “procurement,” however, will be reduced by

the closed-loop recycling system for CTP/PS plates (plate materials
for printing) in the future.
Notwithstanding, the use of natural energy sources, such as
wind power and solar power generation, as well as many otherenergy saving measures implemented as shown below, succeeded in cutting down CO 2 emission from “manufacturing” ofproducts, etc. Furthermore, the development of multifunction
devices and products that have advanced in the conservation of
power consumption has led to a decrease in CO2 emission in “use”
of products according to the plan.

■ Fuel Cost Reduction project promotion organization

Others}Copiers
Printers
Fax machines

1,500

Total stress on the environment:
Materials

1,000

Petroleum

2,000

646

OthersMedical equipment
Minilabs

Procurement

Overseas

コピー
プリンター
ファックス145

500

116

石油

Use

DisposalGroup total

450

484

輸送

使用

18

製造

2000

Action area

Principal CO 2 reduction measures
500● Multifunction devices (copiers, printers, faxes) with less energy consumption

Procurement,
use and disposal

2,500(document field)0● Non-processing CTP plates requiring no developing solution (graphics systems field)
環境負荷合計：uel shift from heavy fuel oil to gas (Japan)● F
4,484CO2千トン/年● Use of methane gas generated at waste disposal sites as fuel (United States)

Reducing
CO 2 emissions
2,000
at factories andofficesその他● Wind power generation at factory site (Netherlands)● Developing and introducing energy-saving technologies such as waste heat collection

Manufacturing

and steam collection (production sites in Japan, Western nations, China, etc.)

1,500

Recycling
1,000● Introducing Solar Power Generation (United States)
アルミニウムEfficientdistribution
500
0

34

PET
TAC
コピー、
プリンター
ファックス

Procurement
ガス
石油

Transportation

■新2工場

■4工場

●

CO2原単位■追加削減量 ■目標となるCO 2排出量（トン）
● Developing, introducing, and expanding the use of a recycling system for scrap aluminum
1,000,000
from the production of CTP/PS plate (graphics systems field)
100
87
97
● Paths optimization● Improving loading ratio● Promote modal shifts
その他
83
81
医療機器
● Using light and compact packaging● Promoting eco-driving
800,000

（%）
100

80

ミニラボ
電気

コピー、
プリンター
ファックス

調達Corporation
製造 Sustainability
輸送使用
FUJIFILM Holdings
Report2012

廃棄600,000[Overseas]･Reduction in energy consumption in overseas production

Fuji Xerox[Domestic] [Overseas]･Reduction of consumption in manufacturing processes

Offices･Reduction in use in offices, corporate vehicles, etc.

A steam motor for the Cogenerative Thermal Oxidizer (CTO)

Electricity supplies from wind power generation
at the plant
At the plant in the Netherlands, electricity supplies from wind
power generation star ted in September 2011. At FUJIFILM
Manufacturing Europe B.V. (Netherlands), the Fujifilm Wind Farm,
the first wind power generation station in the region, was opened.
This project was implemented in accordance with the Green
Policy of the Fujifilm Group in its drive to create a sustainable
society and has been managed jointly with the Dutch energy
company, ENECO. Five wind turbines have been installed at theplant. The maximum height of those is 140m (including tower androtor). Each of the wind turbines can generate 2MW electricity.
They are able to generate more than 15% of the total energy consumed at the plant.
The startup of wind power generation has made reduction of
CO 2 emissions by approximately 12,000 tons per year possible.
As it started from September, we reduced 7,600 tons of CO 2 infiscal 2011.

廃棄

Reduction in procurement

New line of offset-printing materials
with energy-saving technology

1000

Relevant stage

Development and dissemiCO2
nationof products with less（千トン／年）
environmental impact[Domestic]･Reduction in consumption in manufacturing processes･Improvement in energy supply requirements

Outlook of the Cogenerative
Thermal Oxidizer (CTO), recyclable energy system

1,267* Calculation method is identicalto that in “Annual Changes in CO2 Emission” (page 65)
1500■ Fujifilm Group’s main CO2 reduction measures

その他
医療機器
ミニラボ

Fujifilm(ToyamaChemical)*N atural gas cogeneration facility: System that generates electricity with high-energy-efficiency engines and turbines fueled with naturalgas, which at the same time collects waste heat generated in the form ofsteam and hot water.

265

電気

調達

Manufacturing Transportation

91

ガス

PET
TAC

Asia excl. China & Oceania
0(Australia,2500
South Korea, Singapore,
etc.)

253

コピー
プリンター
ファックス

1,242

1,000

China

環境負荷合計：4,484CO2千トン/年

897

2,043
その他

Europe(Netherlands, Germany, Belgium, UK アルミニウム& France)615

Electricity

0

Japan
Americas (USA, Canada & Brazil)

Copiers
Printers
Fax machines

Gas
PET
TAC

5,243 kt-CO2/year

CO 2
emission

2,500

1,500

1,267

Aluminum

500(Unit: kt-CO 2 /year)

CO2（千トン/年）

CO2 (kt-CO2/year)
2,462
2,500
2,000

Reduction in consumption■ FY2011 CO2 emission by region* (manufacturing)■ FY2011 results for Fujifilm Group

Manufacturing

2,000

2020 (target year)

FUJIFILM HoldingsGroup in 2005 (base year)

Since July 2010, the Fujifilm Group has embarked on the Energy
Cost Reduction Project for Electricity, Gas and Fuel, for which thegoal is to halve the growth in energy costs for the entire Group,
including overseas operations, in anticipation of an expansion in
manufacturing and a sharp rise in fuel costs by fiscal 2012. By
upholding cost-cutting as an organization-wide goal, the project
aims at making progress more visible and at accelerating reductions in energy consumption and CO 2 emissions. The achievement of dramatic cost reduction and energy conservation requires
the deployment and application of technologies and knowledgeof each business center and operation and an accumulation of
positive results. Targets have been set out for the production andoffice divisions, which are to share various energy-saving measures and information for concerted efforts toward the goal.
In fiscal 2011, we succeeded in achieving this goal throughvarious actions, including the introduction and company-wide
application of new energy conservation technologies in the flat
thin panel production line, the startup of wind power generation
at the Netherlands plant, and improvement of the temperature/humidity control system for the production process clean room
at Fuji Xerox Suzuka Factory. This was in conjunction with theconsolidation of offices, a re-examination of office lighting—suchas the use of task lights, and improvements in air conditioning in
the administrative office divisions. In the office divisions in particular, great success was achieved, marking a 200% reduction
compared with the target for the period up to fiscal 2012. In fiscal
2012 which will be the final year of the Project, new energy reduction measures will be implemented in order to reach the targets.

combustion system while generating energy (electricity, steam,and hot water) necessary for the new production line. Comparedto lines of the past, waste heat use has improved 11%, and CO2
emissions have been reduced by roughly 5,500 tons a year.

60

60

In response to the growing demand for CTP plates for offset
printing, a new CTP plate production line employing state-of-theart energy-saving technology has started up in January 2012 at
FUJIFILM Manufacturing Europe B.V. (Netherlands).
Specifically, we introduced our own independently developed recyclable energy system, the Cogenerative Thermal
Oxidizer (CTO), which has upgraded waste heat usage efficiency
by integrating the waste gas combustion system and a natural
gas cogeneration facility * that can be operated separately. This
has enabled the effective use of waste heat in the waste gas

Five wind turbines have been installed at FUJIFILM Manufacturing Europe
B.V. (Netherlands) and started operations to gather natural energy

FUJIFILM Holdings Corporation Sustainability Report 2012

35

◆◆◆

CSR Activity Report: Promoting Global Warming Prevention Measures

Energy-saving technology for solvent recovery
process applied to all FPD-manufacturing plants
Nearly 100% of the solvents used in manufacturing polarizer protection film for LCD and other flat panel display (FPD) materials
are collected for reuse, curbing release of substances of environmental concern. In this process, the released solvent gas iscooled and condensed (liquefied) for efficient collection. The issue
in this process, however, was how to reduce the energy being
consumed. Through collaborations between the FPD manufacturing division and the Production Engineering and Development
Center, process technology that reduces energy consumption
by 30–60% over the conventional method has been developed.
As an innovative technology realizing both reduction of environmental burden substances and energy conservation, it has been
introduced in all applicable production lines in fiscal 2011.
In fiscal 2012, it was introduced for the state-of-art production line at Fujifilm Kyushu, where CO 2 emissions are expected
to be reduced by 25,000 tons CO 2 /year (energy conservation of
530,000 GJ) through this technology.

Fuji Xerox started integrated shipping (shared shipping) since2008. For freight bound for the Hokkaido, Tohoku, Kanto,
and Tokai regions, supplies are loaded at Oimachi, Kanagawa
Prefecture, followed by addition of machiner y and par ts in
Shinagawa-ku, Tokyo. For shipment to the Koshinetsu, Chugoku,
Shikoku, and Kyushu regions, machinery parts are transferredfrom Shinagawa-ku to Osaka, where they are loaded together
with machinery and supplies. Shared shipping has increased
loading efficiency (freight volume on a 10-ton truck) by 10%,which translates to freight for 50 10-ton trucks per month—realizing both a reduction in CO 2 emissions and a dramatic cut
in shipping costs. Since 2011, cross-docking operations started
for deliveries from Suzuka, Toyama, Niigata, and Takematsu to
the greater Tokyo area, with freight temporarily stored at the East
Hub center in Shinagawa-ku and reloaded by destination. This
scheme has reduced freight volume by an equivalent of 22 10-ton
trucks per month.
In the future, dramatic CO 2 reductions are being planned
through a modal shift to maritime shipping and integrated shipping for the entire Fujifilm Group.

■ Key points in energy conservation in the solvent recovery

process

Solar power generator introduced at printing ink
plant in Kansas City (USA)Previous system

Energy-saving system

Production line (stable production
requirements are maintained)

Production line (stable production
requirements are maintained)①Consistent solvent concentration②Consistent process temperature①Consistent solvent concentration②Consistent process temperature

Steam energy (100)Heating

Distillation

Electric power energy (100)Low-temperature
cooling withhalf volume
Ventilator

Steam energy (50)Process waste gas

Ventilator

Process waste gas

Total volume
cooledHeating

Distillation

Cooling(temperature –T°C)

100% recovery of solvent for reuse

Electric power energy (50)

Cooling(temperature –T–α°C)

100% recovery of solvent for reuse

FUJIFILM Nor th America Corporation has introduced solar
power generation at its printing ink plant located in Kansas City,
Missouri.
An opening ceremony was held on April 20, 2012, with Mr.
Masahiro Ota, then-President of Graphics Systems Division,
FUJIFILM North America Corporation, employees of the division,and local administrative officials in attendance. The solar power
generation facility comprises 216 modules and is capable of generating 60,000 kWh a year. The output is equivalent to the driving
energy consumed by 600 vehicles for a year.
FUJIFILM North America Corporation is active in promoting
energy conservation and reduction of greenhouse gas emissions.
The launch of the new system follows the introduction of a similar

Key points in energy conservation: Minimize cooling and heating energy
Systemized the amount of cooling air and recovery of solvent to minimize electric power energy (cooling) and steam energy (heating) ->Establishment of condition and deployment of technology for stable production and effective recovery of solvent

CSR Activity Reportsystem at the company’s Hawaii office building and distribution center. We plan to make effective use of recyclable energy
and implement energy conservation measures now and into the
future.

OPINION

On the Promoting Anti-Global
Warming Measures

Mr. Takejiro Sueyoshi
Special Advisor, UNEP Finance Initiative

Promoting energy conservation with a system
to visualize energy consumption
In our 2020 greenhouse gas mitigation targets announced in
2009, Fuji Xerox pledged to reduce our CO2 emissions throughout the entire product lifecycle and to provide solutions to reduce
our customers’ and society’s CO 2 emissions by seven million
tons. As a part of the efforts, the company has developed a selfanalysis system to visualize energy consumption called EneEyes,
with which all employees can analyze their energy consumption
from various perspectives, and has been conducting the system’s
verification experiments system at Fuji Xerox R&D Square, thecompany’s research and development site that was opened in
Yokohama in 2010.
The power supply and demand situation dramaticallychanged in March 2011 after the Great East Japan Earthquake
occurred. Following the scheduled blackouts in spring, the nation’s power-saving edict was issued in summer. Many companies
tried to reach the energy saving targets by implementing countermeasures such as introducing work shifts during holidays andstaggered working hours as well as installing an in-house power
generator. However, such measures imposed a heavy burden on
companies.
Under such circumstances, EneEyes was utilized for theentire building of Fuji Xerox R&D Square, and staff who are in
charge of saving electricity by floor and organization analyzed thepower consumption of their respective areas using the system.
Based on the results, the staff could plan and implement
appropriate energy conservation measures to each work environment, which the employees could accept and participate with
understanding. Without implementing special measures or investments, Fuji Xerox R&D Square achieved nearly 30% in energy
saving year on year. (approximately 4,200 tons in annual CO 2
emission reduction).
Fuji Xerox will continue to take new initiatives and promote
activities to deliver the achievements to customers, thereby contributing to providing solutions to their and society’s challenges.

ProfileIn addition to the UNEP Finance Initiative, Mr. Sueyoshi serves as member ofvarious councils, including the Central
Environment Council, and is an adviser
to Kawasaki City and Kagoshima City. He
is a part-time lecturer at the Universityof Tokyo graduate school, and serves as
an outside director of several businesscorporations. He promotes environmental
issues and corporate social responsibility
through lectures, publications, newspaper articles, and television.

Bearing a new social responsibility of“developing a green business model”
Fujifilm Group’s initiatives to counter global warming
are very impressive. First of all, it announced theambitious goal of “reducing CO2 emissions by 30%.”
Next, the group has clearly presented its basic stancethat only a manufacturer can plan to address the issue
from “all possible angles” through “the entire productlife cycle,” including raw materials, manufacturing,and distribution. Furthermore, the Group is achieving
results with concrete measures by daring to adopt newideas, technologies, and equipment, for energy conservation in the manufacturing division, greater transportation efficiency, and power cogeneration using solar
and wind power generators. I was greatly impressed bythese actions focused on the company’s workplace.
Twenty years have passed since the Rio Summit.
The global warming issue is not heading towards a
resolution; rather, the situation is worsening and ispresently a race against time. In view of these circumstances, we can no longer afford delays in the transition into a “green economy.” Business corporations
with great social influence, like the Fujifilm Group,
bear a new social responsibility of “developing a green
business model.” I have great expectations that thecompany will devote its efforts into long-term action
involving consumers and society.

Response to the third-party opinion

Low-carbon distribution promoted throughimproved freight transport and loading efficiency
The basic distribution scheme in exporting products and semifinished goods from Fujifilm’s four domestic plants to overseas
destinations had been to ship out from Keihin Port via its distribution center in Yokohama City. However, Fujifilm Logistics
has reduced truck transportation distances and cut down CO 2
emissions by moving shipment from Fujinomiya City, Shizuoka
Prefecture, to nearby Shimizu Port. Transport volume via Shimizu
Port, which represented approximately 25% in 2009 had increased to around 40% in 2011. Moreover, per-container loading
for WP paper (used as base color paper for color photos) was
increased by approximately 40% by applying various new ideas,
contributing to drastic freight cost-cutting, together with a reduction in CO 2 emissions.

36

FUJIFILM Holdings Corporation Sustainability Report 2012

For the total building energy conservation using EneEyes, Fuji Xerox R&D
Square won the Judging Committee Special Award in the 2011 GreenIT Award and the Fuji Sankei Group Award of the Grand Prize for Global
Environment Awards.

In the group-wide drive to take on challenging goals and torealize them through day-to-day action and sharing ideas,
we have been encouraged by the evaluation recognizing
our achievement in “producing results by boldly embracing
new ideas, technologies, and equipment” and “taking action with a focus on the workplace” and feel proud of theevaluation as members of a manufacturing business. As
has been expected, we are convinced that “developmentof a green business model” and long-term action involving
consumers and society is what we aspire to achieve andseek to move forward in this direction.
(CSR Group, General Affairs Division, FUJIFILM Holdings)

Top: Opening ceremony held on April 20, 2012
Bottom: S olar power generation facility capable of annual output of
60,000 kWh

FUJIFILM Holdings Corporation Sustainability Report 2012

37

◆◆◆

CSR Activity Report

CSR Activity Report

Design for Environment
Fujifilm is not only working on the reduction of environmental burdens in the manufacturing processes of its
products, but also conducting environmental impact analysis and evaluation throughout the entire productlife cycle, for the protection of the global environment.
Basic approach to Design for Environment

PLATE to PLATE Environmental Label

When designing new products and upgrading existing ones, the Fujifilm Group
strives to reduce environmental burdens by following its “Rules for Design forEnvironment (DfE).” Environmental goals that take into consideration the product’s
entire life cycle are set at the early stages of product development, from the perspectives of the 3Rs (reduce, reuse, and recycle) concept, chemical substances
contained, resources used, energy consumption, safety, compliance and other factors. When development is completed, the degree of achievement for those goals
is examined. Products that do not meet approval for environmental quality are notcommercialized. In Design for Environment, quantitative and objective assessment
for environmental impact is conducted with LCA* contributing to the reduction ofenvironmental burden from its products and services.
* LCA: Life cycle assessment

Closed-loop recycling for CTP/PS plates cutting
down CO2 by as much as 63%

plates was established and closed-loop recycling for also withused CTP/PS plates from printing companies and newspaper
publishers has also been started. With this scheme, CO 2 emis-

When Fujifilm Group’s environmental burden is examined for eachproduct life cycle stage, aluminum on the “raw materials procurement” stage accounts for a large part of the burden. For thisreason, in 2007 Fujifilm commenced its “closed-loop recycling”*1
program for scrap aluminum from CTP/PS plate manufacturing
process (printing plate materials) in which aluminum is used as
the principal raw material. In 2011, the expansion of operation to
CTP/PS plates used by printing companies and newspaper publishers has started.
In the past, virgin aluminum had been used for CTP/PS
plates in order to maintain outstanding print quality (runlength,water retention, etc.). However, as production of virgin aluminum
requires a huge consumption of resources and energy, CO 2 emissions relative to its weight are extremely large, creating a large
environmental burden, compared to steel. For this reason, use ofvirgin aluminum has been reduced with the startup of closed-loop
recycling for factory scrap aluminum. For further cuts in environmental impact, the “PLATE to PLATE Recovery System” with theparticipation of printing companies and newspaper publishers,
aluminum recovery companies, metal alloy manufacturers, metalrolling manufacturers, Fujifilm’s recycling liaison company (FRCo., Ltd.), and other companies in the field of recycling of CTP/PS

sions from raw materials procurement to manufacturing ofthese plates were reduced by as much as 63%.*2 Additionally,a “PLATE to PLATE” environmental label, unique to Fujifilm, hasbeen created to indicate participation in the system and has been
served effectively in the presentation of the participating companies’ efforts as environmental activity.
Closed-loop recycling has also a great advantage in the effective use of resources compared to conventional “cascade
recycling” *3 used to create products of lower purity grades,
because the high purity level is maintained.
In the future, wider application of used CTP/PS plate recovery and recycling will be promoted for further CO2 reduction andthe effective use of resources in the product life cycle.
*1 C losed-loop recycling: Recycling for re-production of the same prod-

uct that does not cause a decline in quality. Waste in natural resources
can be kept to a minimum.

Activities on green distribution with optimized
packaging design aimed at reducing
environmental impact
Fujifilm Logistics Co., Ltd., the distribution arm of the Fujifilm
Group, is engaged in continuous effort to reduce CO 2 emissions
in the product life cycle.
In packaging material design, its pool of expertise and technology is being utilized fully in the design-test-evaluation cycle
in order to promote reductions in environmental impact and use
optimal packaging. Based on its policy of cutting down CO 2
emissions for current products, all activities such as reduction inpackaging materials and use of cardboards instead of wooden
crates are managed and contribute to reduce CO 2 emissions.
For medical and other precision instruments, a scheme has
been created to start packaging material design at an early stage,
through cooperation with the equipment development divisionfrom the development stage, for efficient selection of environmentally conscious packaging materials and efficient package form
design with attention to the needed conditions during transport.
The scheme has already been implemented. For medical equipment that requires temperature control during transport, suitable,
environmentally conscious packaging material design, including
insulator, could be done efficiently and in a short period of time, atthe same time to equipment development, resulting in the drastic
cut in time until commercialization.
Furthermore, Fujifilm Logistics possesses its own test andevaluation organization and laboratory for objective and speedy
evaluation of packaging material design. Various tests (test for
cargo, test for packaging material, and test for cargo transport)
are being conducted for overall evaluation for the product.

*3 C ascade recycling: Recycling that does not restore the original highpurity, causing purity decline.

PackagingdesignPackagingtest &
evaluation

Reduction of environmental impact
Optimized packaging
Total cost reduction
Packagingtechnology
consulting

Packagingmaterial
activities

Development of materials that reduce theenvironmental impact of plastic use
In order to replace the plastic materials that are used for multifunction devices to more environmentally conscious materials,
Fuji Xerox has been engaged in the development of new materials
with less environmental impact.

■ PLATE to PLATE scheme

This process has not been needed
CTP/PS plateFujifilm Yoshida-minami Factory
BauxiteAlumina

Alumina plant

Electrolysis

Virgin aluminum
metal

Refining plant

Used
CTP/PS plates

Printing companies, newspaper publishers, etc.

Aluminum coil

Aluminum rolling manufacturer
Factory scrap (aluminum)

Alloy manufacturer
Recycled metal

38

FUJIFILM Holdings Corporation Sustainability Report 2012

FR
Fujifilm liaison service company

Aluminum collection service■ Recycled Plastics
The company developed the recycled plastic containing 63
weight percent of used plastic*2 from device covers of multifunction devices and printers collected from the market as base material, and has been incorporating it to its products from 2012. Fuji
Xerox resolved the decline in flame and shock resistance caused
by degradation of used plastic material. Compared to the conventional plastic introduced in 2007, which contained 20 weightpercent of used plastic, this plastic contains more than threetimes the amount of used plastic, thus reducing CO 2 emissions
by 44 percent.
*1 Biomass plastic: The plastic made from plants, and corn for cattle
feed. It is environmentally conscious plastic developed to mitigate CO 2
emissions by minimizing the ratio of petroleum-based plastic refined fromoil, which is a fast-depleting resource.
*2 Weight percent of used plastic: The proportion of the used plastic
weight to the total weight of the recycled plastic.

Recycled plastic used for the cover. The
used plastic weight ratio ranks at thehighest level among recycled plastics
used for multifunction device covers.

■ Packaging material design process*2 C O 2 emissions reduced by as much as 63%: Comparison of useof virgin aluminum metal as raw material for CTP/PS plates and use ofrecycled aluminum by utilizing used CTP/PS plates. The CO 2 reduction
effect is shown from refining bauxite, a raw material of aluminum, up to
CTP/PS plate production.

performance and susceptibility to degradation due to moisture.
Furthermore, by keeping the intensity equivalent levels to the existing materials, Fuji Xerox has applied the biomass plastic to thecomponent in movable sections.

■ Biomass plastic
Fuji Xerox has been developing biomass plastics *1 with lessenvironmental impact. In 2007, it developed a biomass plastic
containing more than 30 weight percent plant-derived materials,
and in 2011, one of more than 50 weight percent. By combining
other additives in the material, the company resolved the general
problems including decline of flame resistance, reduced flexibility

Energy-saving & Convenient IH Fusing Technology
Wins Awards in 2011
Fuji Xerox received the Minister of the Environment’s fiscal 2011
Commendation for the Global Warming Prevention Activity (organized by Ministry of Environment) for its induction heating (IH) fusing
technology that realizes the world’s fastest fusing device start uptime of three seconds, as well as the achievement of energy conservation and convenience at the same time. Additionally, the IH
fusing belt and the temperature-sensitive magnetic alloy won the
Nippon Brand Prize at the “CHO” MONOZUKURI Innovative Parts
and Components Awards (co-organized by the MONODZUKURI.
Nippon.Conference and Nikkan Kogyo Shimbun Ltd.), which
focuses on the components and parts materials that support
Japan’s manufacturing (Monozukuri) industries. The IH fusing technology that consists of the IH fusing belt and temperature-sensitive
magnetic alloy delivers an outstanding energy-saving effect. In
order to achieve Fuji Xerox’s target of cutting per-device power
consumption by 80% from the fiscal 2005 level by fiscal 2020, thecompany is continuing to develop products that offer both environmentally conscious and convenient features.

Please see page 16-19 for details on activities of Fuji Xerox.

FUJIFILM Holdings Corporation Sustainability Report 2012

39

◆◆◆

CSR Activity Report: Design for Environment

CSR Activity Report

Effective Use of Resources
CD/DVD Disc-to-Disc Recycling for CD/DVD
manufacturing with used CD/DVDs
FUJIFILM Media Crest Co., Ltd., a Fujifilm Group company that
manufactures recording media, has started CD/DVD Disc-to-Disc
Recycling, in which used CDs and DVDs that have been collectedfrom the market are processed to extract polycarbonate resin, theprincipal raw material of these products, for reuse in the production of CDs and DVDs.
These media products consist of polycarbonate resin towhich an aluminum reflection layer and protection layer for labeling are attached. Due to the difficulty of separating these materials, they could previously be used only as low-grade recycledplastic material and not for the production of CDs and DVDs.
“High-precision clean pelletizing technology *1” which creates
high-purity pellets of polycarbonate resin from the used CDs andDVDs, is the technology developed by Panac Co., Ltd., a longstanding business partner that has engaged in the sorting andrecovery of silver from photographic film, etc., along with Fujifilm.
The CD/DVD Disc-to-Disc recycling system was established byintegrating the scheme of recovering used CDs and DVDs basedon strict management of corporate customers data provided by
FUJIFILM Media Crest Co., Ltd. Production of optical discs under
this recycling system has made possible the reduction of CO 2
emission by as much as 45%,*2 compared to manufacturing using
new polycarbonate resin only.
This recycling will be expanded further in the future so as toinclude the manufacture of all CDs and DVDs using the recycledmaterial. In addition, “Disc-to-Disc” environmental label that indicates environmentally conscious CD/DVD has also been developed for customers to appeal as environmental activity with logo
printed on CD/DVD surface.
*1 H igh-precision clean pelletizing technology: Technology for refining

and creating high-purity resin pellets through the combination of chemical processing, which removes the aluminum from the resin part, andphysical processing, in which shredded fragments are made to collidewith each other to tear off any foreign object.

*2 R eduction of CO 2 emission by as much as 45%: In the case of poly-

carbonate resin containing 50% recycled resin.

Disc-to-Disc logo

■ Disc-to-Disc recycling scheme

CoatedCollection

Used CD/DVD“cleaning & separation”
Wastewater treatment at
facility, meeting Japan’s mostdemanding standards

Disc-to-Disc
recycling

Re-pelletizing in clean line
(startup in April 2012)* “100% clear” pellet that can beused in optical media production

40

Dr. Norihiro Itsubo
Associate Professor,
Faculty of Environmental and Information
Studies,Tokyo City University

Basic approach to effective use of resources

ProfileAt current position since April 2005,
af ter heading the LC A M ethodology
Research Team at the National Instituteof Advanced Science and Technology(AIST). Dr. Itsubo is conducting research
to contribute to corporate EMS development and formation of a recycling
society through development of LCA andother environmental impact assessment
methods.

Environmental assessment of the product life
cycle is a milestone in eco-innovation
FUJIFILM Holdings became the first company tocreate a successful closed-loop recycling system forreuse of used PS plates into new PS plates. It is aepoch-making eco-innovation in recycling for a
product that requires purity of more than 99.5%. Its
success was realized by an advanced environmental
assessment focused on the product life cycle, andconducted on the corporate level, resulting in the recognition of the importance of closed-loop recyclingof PS plates and then sharing this awareness inside
FUJIFILM. I evaluate highly FUJIFILM Holdings’
strategic CSR activities founded on environmental assessment as proof of its advanced technological capabilities and the enthusiasm of the emplyee involved.

Response to the third-party opinion
We are ver y grateful for the high recognition for ourenvironmentally conscious activities we are engaged inthroughout the product life cycle and activities organized
for closed-loop recycling of used CTP/PS plates.
We intend to continue working actively for the effective
use of resources through the 3Rs and reduction of CO 2
emissions in the product life cycle, as well as developing
and providing environmentally conscious products andservices.
(Ecology and Quality Management Division, CSR Division,
FUJIFILM Corporation)

Eco-friendly uniform madeof chemically-recycled
polyester fiber

The Fujifilm Group is actively working on the effective use of resources as its key program for“sustainable development” it uploads in its Green Policy (page 32), especially in the 3Rs*. We
have been recycling and reusing silver, which is used in manufacturing photosensitive materials, since the start of our business operation and is the fountainhead of the 3R movement.
This was followed by the cycle production of “Utsurundesu” disposable cameras in 1998,
the closed-loop recycling system for PS plate aluminum and advanced reuse & recycling
system. In recent years, environment-conscious design from the product development stage
was introduced to apply the 3R perspective (of reusability/recyclability, weight reduction,use of recycled resources, etc.) in product design. Also, waste output has been curbed withproduction-loss reduction activities in the manufacturing process. Great effort has been
made to recycle waste, achieving zero emission in Japan in 2003.
*3R: reduce, reuse, recycle

Fujifilm Kyushu’s water recycling protects
underground water
Underground water is “an important resource essential to thelives of people” in Kumamoto Prefecture. It supplies roughly
80% of water for everyday consumption (compared with national
average of 20%) and 40% (compared with national average of30%) of industrial water use. In Kumamoto in particular (11 municipalities with a population of 1 million), including Kikuchi-gun,
where Fujifilm Kyushu is located, nearly 100% of its water supply
comes from underground water. Despite its great importance tothe people of the prefecture, groundwater levels are on a longterm decline, raising great concerns.
Under these circumstances, Fujifilm Kyushu was establishedin 2005, where water-saving systems were implemented, including facilities for on-site rainwater collection used for equipment
cooling. Also, isothermal tank *1 overflow water is being reused as
facility cooling water since operation startup. These efforts haveenabled us to maintain the water recycling ratio*2 at over 50%.
Starting in May 2011, treated water from the membrane bioreactor *3 installed in 2009 to purify sewage effluent is being used forthe cooling tower, raising the recycling rate for fiscal 2011 from57.5 to 62.1%.
■ Fujifilm Kyushu water recycling rate

Recycling plant

Plated spools, & crushingtransparent base, etc.

To protect our pool of finite resources and prevent depletion, we are engaged in a variety of programs,
including water conservation and water recycling, waste recycling into resources, and reuse.

Re-production topolycarbonate resin

FUJIFILM Holdings Corporation Sustainability Report 2012

Recycling rate (%)

Sorting/discharge ofused CDs/DVDsO P I N I O N On Design for Environment

100
90
80
70
60
50
40
30
20
10
0

FY2009 54.6%

April
2009

FY2010 57.5%

April
2010

FY2011 62.1%

April
2011

Evaporation fromcooling tower

ESCO reflux

Reuse in coolingjacket for feeding

Sewage effluent

CT blow water reuse

Rainwater use

Reduction of CT
blow frequency

Reuse in coolingjacket for distillation

Reuse for sewage
effluent

April
2012

Recycling

In addition to improving water conservation, we plan to continue
underground water preservation through rice paddy irrigation andforestation activities, working on protection of this invaluable resource as a citizen of Kumamoto Prefecture.
*1 I sothermal tank: Device to preserve a constant temperature by cycling

the liquid within the tank

*2 W ater recycling ratio: (Reused water volume + Conserved water

volume) / (Water volume not reused or conserved) x 100*3 M embrane bioreactor: Filtration facility for removal of organic matterfrom wastewater using bacteria, followed by filtration with membranewith separation performance comparable to a sterilization filter (porediameter of 0.2–0.45μm).

Approx. 50,000 sets of eco-friendly uniforms that
contribute to resource recycling introduced
As part of energy-saving activities to cut down CO 2 emissions
and promote power conservation, uniforms made of chemicallyrecycled polyester fiber have been introduced as standard work
uniform for plants and laboratories of Group companies in Japan.
Use began in phases from May 2012 and is scheduled to reachapprox. 50,000 sets in the next 3 years. This will be the first largescale introduction of eco-friendly uniforms made of chemicallyrecycled polyester fiber in Japan. Uniforms that are no longer
used are collected by manufacturing trade companies for chemical recycling using a material recycling system.* Since eco-friendly uniforms can be recycled repeatedly and nearly permanently as
polyester fiber, it will reduce virgin fiber use and cut down waste.
Compared with the production of polyester material from petroleum, this reduces both energy consumption and CO 2 emissions;and compared to production of uniforms with virgin fiber, CO 2
emissions are reduced by some 255 tons.
* M aterial recycling system: Based on polyester chemical recycling
technology developed for the first time by Teijin Fibers Limited (highpurity polyester material production system). Because products of quality
identical to that manufactured from petroleum can be made by chemical
breakdown on the molecular level, the quality degradation that had been
an issue in recycling can be avoided.

FUJIFILM Holdings Corporation Sustainability Report 2012

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◆◆◆

CSR Activity Report

CSR Activity Report

Biodiversity Conservation
In the drive to avoid or minimize the negative impact on biodiversity, activities are being implemented
on its conservation and sustainable use into the future.
Basic approach to biodiversity conservation

Shimizu Riverclean-up activities
by Fujinomiya
Factory employees
and local residents

Since its foundation, the Fujifilm Group has been acutely aware that all of its
business has benefited from nature while at the same time impacting on it,
and so has engaged in a wide range of environmental protection activities
for the conservation and protection of biodiversity, based upon its philosophy of “environmental consciousness and environmental protection are at
the core of our corporate activities.” In June 2009, we clarified our guideline for cross-group efforts to biodiversity conservation and introduced the“Fujifilm Group Basic Concepts and Action Guidelines for the Biodiversity
Conservation” (hereafter, “Guidelines for Biodiversity”). Activities both insideand outside the company are being advanced to preserve the ecosystemservices that benefit mankind for the future.
Fujifilm Group Basic Concepts and Action Guidelines for the Biodiversity Conservation.
http://www.fujifilmholdings.com/en/sustainability/vision/creature.html

Water resource conservation activities atmanufacturing plants
Fujifilm has continued to engage in environmental protection
activities in local communities founded on its philosophy since
its establishment that “environmental consciousness and environmental protection are at the core of our corporate activities.”
In order to safeguard the water resources that are vital to echosystem protection, the company owns 70,000 tsubo of headwater forest near its main manufacturing plant in Minami-ashigara.
The forest is being cared for under a maintenance plan, including felling, thinning, and underbrush clearing. Fujifilm Kyushu has
also planted 13,000 broadleaf trees on 5.24 ha of land owned
by Minamiaso Town in 2007, and engages in headwater forest
maintenance.
Additionally, cleaning activities are being organized at
Fujinomiya Factory through which the Shimizu River runs, andat Kanagawa Factory for the nearby Sakawa, Sanno, and Kuno
rivers. These activities have continued in cooperation with local
citizens for the protection of the area’s water resources. At
Fujinomiya Factory, its guidebook for children published in 2010 ismade with “Fujinokuni Forest Town Association” paper, produced
from timber gathered after thinning. Its contribution to the effective use of forest resources and to forest maintenance was recognized with the “Shizuoka Future Forest Supporter Certificate,”
presented by the Governor of Shizuoka Prefecture. This paper isused also for Fujinomiya Factory’s Sustainability Report 2011.

impact on the ecosystems to conserve the natural environment and biodiversity (Action in manufacturing); and (2) Risk
management concerning the sustainable supply of biologicalresources from a long-term view (Action on biological resources
procurement). Action on (1) has been practiced since Fujifilm has
founded. Regarding (2), action in Design for Environment is on
operation certainly, such as legal assessments on the cowhide
for camera-case material for a digital camera launched in March2011 by confirming that it was a byproduct of beef production,and on the paper procured in China by confirming where it camefrom, etc.

Participation in community movement forgroundwater and landscape protection
Minamiaso is a village located in the southern part of the Mount
Aso caldera in Kumamoto Prefecture, Kyushu. Specifically, it is in
Nangodani Valley, sandwiched between the five Aso peaks andthe outer rim and distinguishes itself for its expansive natural environment and rich water resources. However, a decline in farming

in recent years has created a significant number of fallow fields,
making it difficult to recharge the groundwater that is effective in
restoring the functions of nature and preserve the rice farming
landscape of the mountainous region.
For this reason, in 2010 Fujifilm Kyushu began participatingin helping a group working chiefly in Minamiaso. In 2011, Fujifilm
Kyushu employees and their families, along with representativesof administrative authorities, came to Minamiaso’s rice paddies
located in the upper Shirakawa River and occupying approx.
3,760 sq. m. to plant rice. About 100 people gathered for the occasion, double the number who came the previous year. Nearly
half of the participants had never planted rice before and were
happy in receiving instructions from local farmers and last year’s
participants.
In the future, Fujifilm Kyushu plans to be involved in landscape protection and water resource preservation through thegroundwater recharging program at Minamiaso village.

Training local environmental volunteer groupleaders through nature-watching instructor
workshops
A three-day nature-watch instructor workshop* cosponsored with
the Nature Conservation Society of Japan was held at Fuji Xerox’s
Tsukahara Training Center (Minami-ashigara City, Kanagawa
Prefecture). The workshop has been held every year in cooperation with the society since 2001, attended by more than 300
employees in total. Participants gain a deeper understanding
through observation of nature and learn how to protect it throughlectures and outdoor training. Participating employees are expected to become environmental volunteer group leaders in the
future through involvement in environmental protection in theirrespective communities.
The company believes that it should work on preservationof biodiversity, not only through its business activities but also
from the standpoint of social contribution. One such approach isthe active participation of individuals in environmental activities inlocal communities, and this workshop fulfills a major role in thiseffort.
*N ature-watch instructor workshops: Held since 1978 by the Nature
Conservation Society of Japan (NACS-J), founded on the principle of“Protection of nature starting from observation.” The workshop has been
held 460 times to date and the total number of participants now exceed
25,000.

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FUJIFILM Holdings Corporation Sustainability Report 2012

On Biodiversity Conservation

Mr. Keisuke Takegahara
General Manager,
Environmental Initiative & Corporate Social Responsibility-Support Department,
Development Bank of Japan Inc. (DBJ)
ProfileMr. Takegahara joined the Development
Bank of Japan in 1989 and was appointed to his current post in May 2011.
After serving as leading representativeof the Frankfurt Office, he now serves
as member of the Cabinet Office’s Study
Group on Evaluation and Research on Future Environmental Cities, and is a member of the Central Environment Council’s
Special Committee on Environment and
Finance.

Role in Education Sustainable Development(ESD) should be mentioned
There is not a single business enterprise that does notbenefit from the ecosystem. In this respect, attention tobiodiversity is an environmental aspect that is equallyimportant for all business organizations. At the sametime, the impact of business activities on the ecosystem, including the supply chain, varies widely by thetype and scale of operation. One problem for this issue
lies in the need to separate general discussions from
specific activities. The Fujifilm Group has made steadyprogress in both the general and the specific areas.
Beginning with its biodiversity policy announced inJune 2009, it implemented measures that focus on
preventing disturbances by chemical substances andon the protection of water resources and their application to product design in February 2010. This report
can be evaluated highly for its focus on involvementwith local communities and on more specific details.
In the future, I suggest also spotlighting “contribution
to ESD,*” which is an area close to its principal businesses. The role fulfilled by “photography” in communicating activities in nature that we cannot experience
personally holds great importance, and is comparable
to real experience. This may well become a contribution to biodiversity in the broader sense.
*ESD: Education for Sustainable Development

Response to the third-party opinion

Activity on biodiversity conservation forthe product design
In February 2010, Fujifilm adopted and enforced the “Rules for
Design for Environment” conceived from the perspective of “biodiversity conservation,” which is remarked globally, and has reinforced activity on biodiversity for the product design.
The specific evaluation items regarding “biodiversity conservation” in product design are: (1) Prevention or minimization

OPINION

Rice planting with Fujifilm
Kyushu employees andtheir families

In 2011, 35 of the All-Fuji Xerox empolyees take the first step as naturewatch instructors.

The assessment of the efforts that the Fujifilm Group is
conducting diligently and steadily, such as policy development on the preservation of biodiversity, chemical
substance control, water protection, and environment conscious design, helped us confirm the direction we are totake.
This year’s report focused chiefly on involvement withlocal communities. However, ESD contribution, such assupport in youth education aimed at recognizing the importance of biodiversity through our principal businessphotography, has started in 2004. We plan to promotedeeper understanding through such activities in the future.
(CSR Group, General Affairs Division, FUJIFILM Holdings)

FUJIFILM Holdings Corporation Sustainability Report 2012

43

◆◆◆

CSR Activity Report

CSR Activity Report

Improving Chemical Substance Management
We strictly manage our usage of chemical substances in view of the entire product life cycle, paying close
attention to environmental impact and the safety of customers and employees.
Basic approach to chemical substance management

Our website publishes Material
Safety Data Sheets

Fujifilm Group has specified the improved management of chemical substances and thechemical content of products as one of its action guidelines based on the Fujifilm Group
Green Policy (page 32). We constantly endeavor to reduce chemical substance risks by assessing the environmental impact of the chemicals contained in our products throughout
their life cycles, the safety of customers when they use our products, and employee safety
during production.
Managing chemical substances means not only safely handling the substances, but also
ensuring accurate information on the chemical contents of materials, parts, and products
throughout the product life cycle. To reinforce such chemical substance management, weneed to improve our chemical substance management level by refining our risk assessment
methods and through full compliance with management rules. We also actively share chemical substance information within the supply chain and undertake voluntary enforcement ofself-regulation standards ahead of public chemical management laws.

Obtaining chemical information on procured
goods for information sharing throughout the
supply chain

Upgrading the Green Procurement Standard to
reinforce chemical substance management in thedevelopment and production processes

Fujifilm produces a wide range of products, including chemical
products, high performance materials, medical equipment, andoptical devices. Therefore, we think it is crucial to establish asystem to communicate chemical substance information concerning raw materials, parts and products themselves efficiently andaccurately throughout the supply chain. This is why Fujifilm participated in the Joint Article Management Promotion-consortium(JAMP), which was founded in 2006 to promote the smooth communication of information concerning the chemical substances
contained in products across the supply chain. We are helping toestablish a system for efficient communications and to promotewider awareness of the issue.
In 2011, we commenced full-scale operations to obtainchemical substance information from our business partners
through JAMP-IT, a chemical information distribution infrastructure built for business-to-business communications. Utilizing asystem in common use across many companies helps reduce theburden of our business partners in providing information, thereby
improving the overall quality of chemical substance managementfor our products. We will expand use of JAMP-IT among a greaternumber of business partners and continue to promote the JAMP
framework.

Fuji Xerox has set out its Green Procurement Standard that specifies prohibited or limited chemical substances contained in thematerial parts that we procure in order to produce safe and ecofriendly products. We have been working together with our suppliers to effectively implement this Standard.
The Green Procurement Standard has been implemented
by Fuji Xerox since February 2003 as its own voluntary efforts,
aiming to eliminate the use of hazardous substances, including
those that require future replacement, ahead of the environmental
regulations which are constantly being updated across the globe.
In January 2012, the Green Procurement Standard Version 5.0
was released, which newly prohibits eight substances, including
phthalate esters*1 to adhere to the EU REACH Regulation*2 andthe revised RoHS Directive.*3 The Green Procurement Standard
is linked with Fuji Xerox’s design technology standards and designers of new products and parts must check the substances tobe contained in advance and include them as a part of the design
specifications. This helps share chemical information among Fuji
Xerox and our business partners, reinforcing relationships andaiming to build a system to reduce the environmental burden.
We also commenced operations of an information system tomanage the information on chemical substances contained in thecomponent materials we procure utilizing the JAMP *4 framework.

■ Fujifilm’s position in the supply chain
UpstreamMid-stream

Down stream

Chemical products

Material products

Device products*1 Phthalate esters: Substances used as plasticizers in PVC etc. The

amount used in toys and childcare products is strictly controlled.

*2 RE ACH Regulation: EU regulation on Registration, Evaluation,

Authorization, and Restriction of Chemicals.

*3 RoHS D ir e c tive: EU dire ctive on the Re str iction of Ha z ardous

Substances contained in electrical and electronic devices.

*4 JAMP:
Joint Article Management Promotion-consortium.

Green Procurement Standard
http://www.fujixerox.com/eng/company/ecology/green/index.html

44

FUJIFILM Holdings Corporation Sustainability Report 2012

New method to assess chemical substance risks
introduced to improved accuracy
In 1995, Fujifilm formulated rules for assessing the risks fromchemical substances and mixtures, using a point system todefine substance toxicity and the amount of exposure, based
upon our original standards. Since then, these rules have been
helping us to assess the risks to health, environment, and physical circumstances. To further assessment accuracy, in April 2011
we additionally introduced and implemented the assessment
method used by the Japan Industrial Safety & Health Associationin production and research sites in Japan. We aim to continue toimprove the working environment.
The new assessment method determines the toxicity levelbased on the Globally Harmonized System of Classification andLabelling of Chemicals (GHS), and the exposure level based on
the amount of chemical substances handled, working hours,
and dispersibility. Health risks are then assessed in five degrees,
utilizing these toxicity and exposure levels to suggest concrete
countermeasures, such as ventilating the work place or sealing
the substance. A newly developed automatic computation tool
enables assessors to ascertain the magnitude of the health, environmental, and physical risks and determine concrete safetymeasures, as well as giving the risk level obtained using theconventional method, simply by inputting the necessary data.
The tool also displays the status of compliance with related legal
regulations, providing the means for comprehensive chemical
substance management.
We will further improve chemical substance management by
utilizing these highly accurate risk assessment methods.

Chemical substance management audit toreinforce the management system in overseas
production sites
Based on its Chemical Substance Management Rules, Fuji Xerox
conducts a chemical substance management audit once every
three years across production and product development sites
both within and outside Japan. In 2011, this audit was conductedin overseas production sites. This audit focused particularly on
chemical substance risk management measures, including local
air outlet devices and chemical exposure prevention methods.
In November 2011, an audit was undertaken in Fuji Xerox ofShenzhen and Fuji Xerox Eco-Manufacturing (Suzhou) in China,both of which handle organic solvents and micro powders. In addition to the corporate-wide chemical substance management
auditors from the CSR Department, environmental officers fromthe Chinese production sites also participated in the auditing, mutually identifying those aspects that are working well and others
to be improved.
The audit results pointed out an issue that the design standards provided by the Facility Design Department in Japan had
some missing parts. This problem is currently being addressed as
an urgent issue through our efficient communication system thatcan quickly reach the site directors and the president.

OPINIONOn Improving Chemical SubstanceManagement

Dr. Masahiko Hirao
Professor,
Department of Chemical System
Engineering,
School of Engineering,
University of Tokyo
ProfileM emb er, J A M P A c ad emia A d v is o r yBoard; Chairman of JIS Draft Development C ommit tee on C hemic al S ub stances Management Systems; Chairmanof Green Purchasing Network
Conducting research on environmental
impact assessment of chemical substances and management methods in theindustrial sector

Implementing chemical substancemanagement extending over entire life cycles
and supply chains
Chemical substance management is an issue of broad
impact even concerning supply chains and stakeholders. Information sharing throughout the entire supply
chain is extremely important. The company’s participation in JAMP clearly shows a focus on chemical
substances in its activities. It would be preferable if thecompany displayed its stance not as a response related
to its suppliers but as a participation in this frameworkwith the purpose of communicating its presence atthe various positions within the supply chain—from
upstream to downstream segments, as well as communicating information to consumers when necessary.
Also, chemical management is moving fromhazard control to risk management globally. Whendesignating prohibited substances, it is important toassess risks throughout the life cycle and make firm
decisions, in addition to responding to regulations. A
number of schemes are already in place. I think thatcredibility will be further enhanced by establishing asystem in which all relevant parties, including senior
management and administrative divisions, are involvedon their own initiative to work on improvements, andpreferably, not limited to within the organization by
including third parties.

Response to the third-party opinion
We recognize active disclosure of information on chemical
substances in products and information for the safe useof products as an essential requirement for sound management of chemical substances. The Fujifilm Group is
engaged in the disclosure of material safety data sheets on
its website, and in JAMP activities.
We have continued to work on risk management and an
effective system is firmly in place. However, sharing chemical information, including risk management, is an issue thatcannot be resolved by one company alone and needs thecooperation of the entire supply chain. We will continue
working together with business enterprises in both upstream and downstream segments of the supply chain.
(Ecology and Quality Management Division, CSR Division,
FUJIFILM Corporation)

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◆◆◆

CSR Activity Report

CSR Activity Report

Effective Utilization and Training of Human Resources
Various training and exchange programs are underway with themes of “Improving Mindset andOrganizational Culture” and “Development of Management Human Resources and Global Human Resources.”
Effective human resource appointment and training, and our approach tohuman rights

Fujifilm Global Leadership Seminar held in 2011in Tok yo, inviting managers from overseas
companies in the U.S., Europe, China, and Asia
Pacific.

To achieve the “Second Foundation” of our business and to create and develop
growth businesses, it is important to reinforce our training system to develop the human resources that will support these businesses and to create an environment where
diverse staff members can exert their talents. We provide a range of training and communication opportunities to create new businesses through group synergy and utilization of our human resources—a treasure belonging to the entire Fujifilm Group.
Another focus of attention is human rights. In April 2007, we instituted the
Fujifilm Group Charter of Corporate Behavior, based upon five principles. In one ofthe principles, Respect for Human Rights, we clearly state “We respect and protect
the fundamental human and labor rights set out in international declarations. We reject the use of forced labor and child labor in any form.”

Commencing a range of practical programs for
global human resource development
Fujifilm commenced its global human resource development
programs in 2011 in order to expand business within the global
market. These programs are designed to provide the skills for
employees to work overseas, ranging from languages, crosscultural understanding, communication skills—the fundamental
business skill of being able to communicate with staff members
and other companies’ engineers regardless of their nationality—
to the management skills required in overseas companies.
From 2011, in India, Europe, and the U.S., we also started theManagement of Technology (MOT) training program to develop
engineering human resources with sufficient management andtechnical knowledge to be able to communicate with expert engineers across the world.
At the same time, we are currently creating training programs
for local employees working in our overseas companies. The
Fujifilm Global Leadership Seminar is the first of these programs.
A seminar was held in February and November in Tokyo, inviting
managers from overseas companies and providing opportunities
for the participants to exchange their ideas and opinions basedon their experience and knowledge acquired in their own countries. The seminar bore fruitful discussions on the future of global
human resource development.

●①

More overseas training opportunities accelerate
human resources with “global” capabilities
Since 1969, Fuji Xerox has offered a number of opportunities forJapanese employees to work in research institutes and universities in Japan and overseas, as well as in overseas affiliated companies, aiming to develop future leaders. In 2011, the number ofopportunities to participate in a work experience program at overseas companies was increased and also made available to sales
companies and some of the development/production group companies in Japan. Currently, 22 employees are involved in this training. In addition to the conventional training course that spans 18
months, a new two-and-a-half-year course was introduced in 2011
for sales staff members to reinforce their practical sales skills.
The globalization of business and management has rapidly
expanded in recent years, and demand for human resources who
can respond to customers’ demands with a global perspective
has also risen. Further, many companies are now branching out
their business into overseas markets—regardless of their company
size or location. In consequence, sales companies and group

●
②

●
③

46

Fujifilm continues to organize programs to enable our employees
across the world to dynamically communicate and work together
to further global business expansion.

FUJIFILM Holdings Corporation Sustainability Report 2012

●
④

●
⑤
① Short term MOT training in European and U.S. business schools.
Participants gathered from across the world.
② MOT training in India. Designed to develop language skills and crosscultural adaptation capabilities.
③ Fujifilm Global Leadership Seminar held in February 2011 in Tokyo,
inviting managers from overseas companies in the U.S., Europe, andChina④ New employee training was also revised to focus on global humanresource development.
⑤ Overseas business training program comprising language training
and work experience. Positions were previously open to ten people
per year, but this was tripled in 2011.

companies inside Japan more frequently face situations where
global response capabilities are required. We are accelerating thedevelopment of business leaders with such global capabilities by
increasing both the number of employees participating in overseas work experience and the number of available placements.
We intend to focus on developing human resources possessing mid-to-long term vision by closely monitoring the progress of
individuals during their training.

care have been further improved. Our child medical care leave
program and the newly introduced family care leave program
now satisfy beyond the legal requirements. Further, the Employee
Benefit Society started a financial program to support fees forchildcare facility usage.

Respect for human rights and privacy by adheringto the Charter of Corporate Behavior

Under the principle of “respecting basic human rights,” Fuji Xerox
and its affiliates and sales companies implement the All-FX
Code of Conduct, which stipulates: (1) Respect and protection ofhuman rights, (2) Prohibition of discrimination, (3) Prohibition ofharassment, (4) Protection of privacy, (5) Respect and protectionof basic labor rights, (6) Prohibition of forced labor/child labor, and(7) Workplace health and safety. The code is effectively used invarious training courses, from those for new employees to thosefor managers, to deepen understanding of human rights and establish a work place culture that respects such rights.
Fuji Xerox has been an active member of the Industrial
Federation of Human Rights, Tokyo, since 1982. The organization comprises 124 corporations with head offices in Tokyo. We
have been involved in the mutual exchange of information withother companies, as well as in educational activities designed toaddress issues related to human rights. We participated in thesolicitation of slogans for a human rights awareness campaign
which forms part of Human Rights Week, held in December, anddistribute the Federation’s newsletter, For Tomorrow, twice a year
to the directors at each of our headquarters.

Founded on the principles of the Fujifilm Group Char ter ofCorporate Behavior, Fujifilm respects the basic human rights of
all its employees. We do not discriminate on the basis of gender,
age, nationality, race, beliefs, religion, social position, physicalcondition, or other characteristics, and respect the privacy of
employees. We regularly hold training sessions for managers in
Fujifilm and group companies focused on human rights and theelimination of discrimination to promote greater awareness ofthese issues.
To prevent sexual harassment, we have continuously raised
awareness and disseminated information within Fujifilm and its
group companies, including distribution of sexual harassment
prevention guidelines. Our company regulations also stipulate theprohibition of power harassment, in order to prevent any form ofharassment in our workplace.
Further, we established the Fujifilm Group Compliance andSexual Harassment Helpline, which employees can contact for
consultations. These consultations are handled by external counseling specialists and the resolution of the problem is sought
while respecting employees’ privacy.

Utilizing diverse human resources and flexible
ways of working
In addition to standard employment practice, Fujifilm actively
employs a variety of human resources, including experienced
people who possess expertise in different fields, and thosefrom abroad, as well as transferring temporary employees topermanent staff and re-employing our retired workers. We also
implement a range of schemes to help our human resources toimprove their skills and working lives over many years.
We believe that it is important to empower all our staff
members to “work fully by exerting their abilities to the maximum”
even when their working hours may be restricted for personalreasons, such as pregnancy, child caring, and family member
caring. We think that this can be realized only when three factors
are present: staff themselves are highly motivated in their duties
and responsibilities; staff supervisors and colleagues have a goodunderstanding of an appropriate work-life balance; and the work
place includes systems and measures to support diverse ways ofworking.
This is why we have proactively implemented employment
systems that enable flexible ways of working, such as maternity
leave, over the years, and well in advance of the implementation of legal obligations. In response to amendments to the Child
Care and Family Care Leave Act in 2010, our existing programsfor supporting a balance between work and childcare or family

Raising awareness of human rights with respect
to basic human rights

Creating an environment that nurtures
improvements in working styles
Fuji Xerox conducted a campaign to improve business procedures called New Work Way in 1988. This trendsetting campaign
established a working environment that supports a good work-lifebalance through the introduction of the childcare leave programin 1988 and the family care leave program in 1990. Thanks to thiscorporate culture, employees now understand that it is their rightto continue their work while making the most of such welfare programs. The average length of employment in 2011 was 19.6 years
among male workers and 15.3 years among female works, andthis difference is also becoming smaller.
Fuji Xerox understands that the essence of the work-lifebalance is “improvement in working styles,” which is founded in“organizational productivity improvement through human resource
reinforcement to inspire employees and maximize their potential
abilities,” and “realization of flexible working that supports thediverse values of individual employees.” Only a corporation thatcan provide a working environment where diverse employees canwork enthusiastically and without feeling constrained, while exerting their abilities for better productivity can become a sustainablecorporation. To realize this, employees put work style improvements into practice and gain successful experience—then they
can offer the best solution services* to our customers. Fuji Xerox
will focus on nurturing such human resources—the “leaders ofimprovement.”* Fuji Xerox calls this process of improvement, “Activity to Accord Words
and Actions.”

FUJIFILM Holdings Corporation Sustainability Report 2012

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CSR Activity Report: Effective Utilization and Training of Human Resources

CSR Activity Report

Occupational Health and Safety
F-POWER Project—achievements and future
The F-POWER Project * was established in 2007 to “realize anenvironment in which female staff can play core roles in the work
place more than ever before, and work fully exerting their abilities to the maximum without worrying about their childcare responsibilities.” In this way we hope to realize “robust individuals,
robust organization, and robust Fujifilm.” According to this idea,
the project team makes suggestions relating to the working stylesof female members, and the company and unions implement themeasures based on such suggestions. Seminars to renew understanding about modes of working for female staff have been
held by the company, business sites, and labor unions. Also, forthe systematic development of female employees, training toenable them to work in management roles, and actual promotion
to such roles has been implemented, as well as work-life balancing schemes during childcare. As a result of these efforts, agreater number of females are now working in much more varied
positions.
Since 2011, the project was enhanced as the F-POWER &Work-Life Balance Promotion Team. In addition to existing efforts
to empower female workers, the team has expanded its scope of
attention to cover work-life balancing, including efficient and flexible ways of working and support for workers who have to carefor family members.
*F-POWER Project: Fujifilm Positive Women’s Encouraging Renovation.

Fuji Xerox in Hong Kong and Shenzhen earns
positive evaluation for thorough employees support
Fuji Xerox has developed a corporate culture to care for our employees by proactively promoting good relationships, not only
between employees and the company, but also with their families,
to ensure corporate sustainability and to fulfill our social responsibilities. In recognition of such efforts, Fuji Xerox (Hong Kong)
Ltd. won the Distinguished Family-Friendly Employers Award
2011, organized by the Family Council, an advisory body to theGovernment of the Hong Kong Special Administrative Region of
the People’s Republic of China. The award is presented to companies implementing effective family-friendly working policies,
and we were the only Japanese company to be honored with thisaward.
Fuji Xerox of Shenzhen Ltd. won the Monozukuri (Manufacturing) CSR Contribution Award in the Good Factory Awards 2011,
hosted by the Japan Management Association. The Association
valued the fact that, although not directly related to everyday work,
our employee assistance program extends to mental health carewhich, in the end, helps employees to happily remain with us.

Fuji Xerox of Shenzhen won the Monozukuri (Manufacturing) CSR
Contribution Award in the Good Factory Awards 2011.

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FUJIFILM Holdings Corporation Sustainability Report 2012

OPINIONOn Effective Utilization and Trainingof Human Resources

Ms. Noriko Ikari
General Manager,
CSR Department,
Global Communications and CSR Division
Nissan Motor Co., Ltd.

Founded on the conviction that occupational safety is the fountainhead of business activity, we are working
to ensure employee protection by placing top priority on safety, and implementing exhaustive compliancewith laws and regulations related to occupational health and safety.
Fujifilm Group Occupational Health and Safety Policy

ProfileAfter joining Nissan, Ms. Ikari worked inoverseas marketing, marketing, and planning in the After Sales Business Division.
Transferred to Nissan Motor for three
years from 1994. From 2002, she wasTechnical Assistant to CEO Carlos Gohsn
for 4 years. She was appointed to hercurrent position in 2011, after also working in Human Resources Development.

Expectations on adopting a global perspective
through business expansion
Last year, Fujifilm Group identified an image of thepeople it was seeking to nurture, expressing clearly
what its employees should be like. This year, the focus
narrowed down to resources capable of global action,laying down the concept clearly. Themes on “humanrights” have gained ever growing importance. I also
felt that the report captures the needs of society accurately in terms of practice and continuity of humanrights education. In the area of diversity, I feel its
action on diversity, which is not mentioned in the text,
is demonstrated by approval of various working styles,
represented by employee programs exceeding regulatory standards, such as in social services and carriedover leave.
As businesses expand globally, I feel that the scopeof human rights education and manpower training
within the entire value chain, including business partners and suppliers etc., is expanding to overseas sites.
In this respect, I feel the company will be required toengage in its activities with a conscious awareness of
its overseas stakeholders.

Response to the third-party opinion
Thank you very much for the recognition of our activities in the areas of human rights education and diversity.
“Accelerating global business expansion” is one of the priority measures for FUJIFILM Holdings. An important key in
implementing the plan is “global human resources” able tooperate across borders and take charge of business activities in various countries and territories.
In the future, we will continue to train and enhance
our global human resources as we expand business on
the global scale and, as have been pointed out, extend
into activities with conscious awareness of overseas
stakeholders.
(Corporate Personnel Division, FUJIFILM Holdings)

The Fujifilm Group operates its businesses based on this policy, considering that the securingof employees’ occupational health and safety is the most important basic element in its corporate activities.

Eco-driving workshops held at each site
(Photo taken at Yoshida-Minami Factory)

1. We will consider the employees’ occupational health and safety as top priority.
2. We will proactively support the maintenance and promotion of employees’ health.
3. We will realize the highest standard quality of employees’ occupational health and safety inresponse to the demands of society.
4. We will establish smooth communications between all Fujifilm-related companies and theiremployees the regarding occupational health and safety.
5. We will actively provide employee education and training on occupational health and safety.

Group-wide traffic safety and eco-driving
movement underway to reduce traffic accidents
Starting in May 2008, the “Eco-Driving Promotion Movement”
began for roughly 10,000 commercial vehicles owned by the 65
domestic Fujifilm Group companies, as part of the group-wide
initiative to reduce global warming. In addition to workshops andcompanywide distribution of DVD training materials, stickers, etc.,
and communication of eco-conscious driving skills to employees,
a liaison group for promoters of the movement has been set up
for management of driving distance and fuel supply data, as wellas progress monitoring.
In 2009, Fuji Xerox Osaka was awarded the Environmental
Restoration and Conservation Agency President’s Award in a nationwide eco-driving contest, demonstrating to the entire organization its success in improving fuel economy by 20% and cutting down
traffic accidents by half. In view of this radical effect on safety, thescheme was renamed “Safe & Eco-Driving Movement” in 2010 to
reduce traffic accidents for the safety of both employees and pedestrians. The movement has been expanded to cover all motor
vehicles (11,000) within the Group. In order to boost motivation andcontinued interest among participants, tools for fuel economy performance visibility have been upgraded and promoted.
As a result, the number of accidents involving commercial
vehicles fell by 6.1%. The discount rate for (fleet) automobile insurance improved to 5%. The first sites implementing the movement have already recorded an improvement of 45% in accidents
caused by commuter vehicles. The number of serious accidents

Communication of activities
on a national scale atthe National Eco-Driving
Promotion Symposium

also fell. A presentation report on activities at Fujifilm was given
at the National Eco-Driving Promotion Symposium organizedby the Agency for Natural Resources and Energy held in March
2012. In the future, further promotions will be undertaken in viewof the future publication of the ISO 39001 (Road Traffic Safety
Management System).

Common Rules for Safe Behavior Compliance
Scheme at Fujifilm Kanagawa Factory realize
improved safety
Starting in 2010, Fujifilm introduced a special award program
giving recognition to business and work sites making outstandingachievements in the prevention of accidents and risk reduction in
occupational health and safety, in addition to the existing award
program for outstanding safety performance.
One activity that won the special award was the Common
Rules for Safe Behavior Compliance Scheme at Fujifilm Kanagawa
Factory, which also won the 2011 Responsible Care Award fromthe Japan Chemical Industry Association. Under this program,various safety-related rules inside the factory have been organized and exhaustively entrenched among staff to prevent serious
incidents. This began with the organization into seven of common
rules that must be followed, based on an analysis of past labor
accidents. In the process, several hundred work processes were
found to require exception permits for not being able to follow
the common rules due to limitations within existing facilities, or toprevent creating an excessive workload, etc. Therefore, risk assessments were conducted towards the implementation of practical safety measures for high-risk work. This resulted in a reduction in the work requiring exception permits. The remaining work
processes were made designated work processes, implementing
a scheme for upgrading work management levels through special
training, by displaying signs and logos at work sites, etc. We
believe that safe behavior can be taken one step further by implementing action based on “whether rules can be truly observed”
and “complied with,” rather than merely “feeling safe with somerules in place.”

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CSR Activity Report

CSR Activity Report

Integration of Business and Social Contributions
Fujifilm Group contributes to society through its business operations, actively involves itself in local
communities, and pursues activities that contribute to the sustainable development of society.
Fujifilm Group Social Contribution Policy
Fujifilm Group will work together with local communities as agood corporate citizen and contribute to society by responding
sincerely to the demands and expectations of those communities. The Group has established the following action plan for
implementing this policy.
1. Main activities
The Fujifilm Group will primarily focus on the fields of research and education; culture, the arts and sports; health; and environmental conservation.

2. Importance of these activities
Album Cafe promotes the importance of enjoying photographs andmaking photo albums(1) Undertake these activities through cooperation and collaboration
In implementing these activities, the Fujifilm Group places importanceon communication and partnerships with NPO/NGOs, local communities and others.
(2) Active support for volunteer activities
The Fujifilm Group values living in harmony with local communities
and contributing to society through the voluntary participation of employees and fully supports these activities.

“PHOTO IS—Photos by 10,000 People”—invigorates Japan through the power of photos
The “PHOTO IS” exhibition was first held in 2006 to widely
promote interest in photographs and their indispensable value,
and the exhibition marked its sixth anniversary in 2011. The
biggest feature of this exhibition is that anyone can submit theirwork and all the submitted works are displayed. The number ofsubmissions has increased each time, and the latest event received a record-breaking 17,051 submissions, making the exhibition one of the largest Photo events in Japan. The youngest applicant was one year old while the oldest was 93. From July 22 to
the end of November 2011, the exhibition was staged across 29
locations, again the highest number we have ever had, and some
430,000 visitors enjoyed the photographs.
As a new item, we organized the “Choose a ‘Heart-Touching’Photo 2011.” This gave the audience an opportunity to vote for
their most “heart touching” photos by sending the ID number
given to each photo along with comments from their mobile

phones. Through this audience-participation voting system, some
400 photos were selected across Japan. Along with the “PHOTO
IS” exhibition, the progress of the Photo Rescue Project (seepage 58) was also reported through display monitors. This is avoluntary work to salvage photographs and albums soiled by the
mud and sea water in the Great East Japan Earthquake.
One impressive fact was that the number of photos displayed in Sendai increased by 56% compared to the previous
year, a much bigger increase than the average. Also, a larger
number of photographs were submitted outside of Northeast
Japan, requesting the work to be displayed in Sendai to encourage people that suffered in the Great East Japan Earthquake. We
felt that it was very meaningful to convey these encouraging messages from all over Japan to people in the Northeast through theexhibition.
Fujifilm is continuing this exhibition across Japan in 2012 withthe theme of “Photos—connecting people, connecting generations,” emphasizing the power of communication and the importance of also retaining memories in a tangible photographic format.

Album Cafe helps mothers compile family photos
across Japan

Supporting “Opération Sourire (Operation Smile)”
through medicines and photographic exhibitions

Fujifilm conducted a voluntary national survey of mothers withpre-school children and found that the percentage of mothers
who give up making photo albums halfway is about 50%. Also,
100% of those who had not made photo albums responded thatthey were intending to make one at some time. This suggested
that many mothers want to make photo albums but are too busy
to do so.
To address this situation, Fujifilm launched the Album Cafe
Project in September 2010. This is an album-making workshop
for mothers with small children to create albums together in an
enjoyable atmosphere. We are working towards promoting thisworkshop and increasing its frequency to provide opportunities for many more mothers to enjoy creating their family photo
albums. We hope that the workshop promotes the importance of
keeping photo albums and reawakens people to the happiness to
be gained from photographs.
After the project started, we gained a number of alliancepartners,* including local photo shops, department stores, hotels,
cafes, kindergartens, and after-school childcare facilities, that are
all supporting the workshop operations. We receive many postworkshop reports and found messages such as, “The workshop
provided me with a chance to reconsider the meaning of family
ties,” and “It relieved the stresses of child care and gave me many
smiles!” Such comments helped us to discover some new effectsof photographs and making photo albums.
In response to this positive reaction, we expanded the Album
Cafe operation to full scale in January 2012, further increasing ouralliance partners. The Album Cafe portal site was also redesigned
to offer bidirectional communications between workshop operators and participants. Workshop information and comments can
now be exchanged at the renewal portal site and participants
can enjoy the Album Cafe both online and during the actual
workshops.
Fujifilm will support family album creation through the Album
Cafe and contribute to the development of a photographic culturethat builds up strong family ties.

“Opération Sourire (Operation Smile)” is a medical project run
by Médecins du Monde (Doctors of the World).* It provides freeplastic surgery for those suffering from facial and bodily deformities due to congenital conditions, or those who have sustained injuries from war, accidents, or illness, but are unable to afford operations, as part of efforts to help them live normal lives. Since its
first session in Cambodia in 1989, the project has now expanded
to more than 12 countries in Africa and Asia. By the end of 2011,a total of 9,202 operations had been conducted.
Fujifilm donated our anti-infection medicines including OZEX®
Tablets, CEFOPERAZIN® for Injection, and TOMIRON® Fine granules for pediatric, for the “Opération Sourire” projects conductedin Madagascar and Cambodia, which were conjugated well in the
medical field.
Fujifilm prepared and provided photo panels for free to demonstrate support for the “Opération Sourire” for 1,000 People
campaign hosted by Médecins du Monde through the power ofphotographs. These campaigns aim to raise awareness of the
project through photographs of the children who have undergone
the “Opération Sourire” and their families, as well as sending backthe photographs of people’s smiles and supportive messages
from Japan. In 2011, 35 events were held in shopping centers andother facilities in Japan.

* M ajor alliance partners as of March 31, 2012: Isetan Mitsukoshi Ltd.,
Fujita Kanko Inc., Akachan Honpo Co., Ltd., Oyako Café Baby Bar, Mothers’
and Children’s Health and Welfare Association, Childrin, photo studios &kindergartens in Japan, etc.

Approx. 3,000 workshops held in 650 locations with 50,000 participants(as of May 9, 2012, based on Fujifilm’s own survey).
The exhibition took place in a total of 29 locations,
including S a pporo, Se nd a i, To k yo, N ag oya,
Osaka, Hiroshima, Fukuoka, and 22 satellite halls
in smaller towns.

50

The Exhibition does not place any limits on theapplicant’s qualifications or themes and accepts
work from all photo lovers. Applicants can submit
their large print work along with its title and acomment/message.

FUJIFILM Holdings Corporation Sustainability Report 2012

The newly introduced “Choose a ‘Heart-Touching’Photo 2011.” The voting results were displayedon the monitors installed in the exhibition halls
and the top ranking photos in each hall were announced on the official website.

* Médecins du Monde: A non-governmental humanitarian aid organization
firstly established in Paris in 1980. The network consist of 14 offices in
the world and implements over 300 projects in more than 70 countries. It
dispatches medical and hygienic experts to deprived areas of the world.

Top: In 2012, the campaign took place in various locations across Japan
thanks to the cooperation of facility owners. Campaign staff members
were pleased with the number of people who showed interest due tothe eye-catching photo panels. (Photo of Shinyokohama Prince PePe
shopping plaza, Kanagawa, Japan)
Bottom: M essages gathered by the Operation Smile campaign are shown
to local medical experts and children. (Photo of Centre Hospitalier
Universitaire d’Antananarivo Joseph Ravoahangy Andrianavalona,
Antananaeivo, Republic of Madagascar)

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CSR Activity Report: Integration of Business and Social Contributions

CSR Activity Report

Desert greening in China marks
15th year anniversary

Releasing digital textbook data operation guideand user manuals

Restoring historical manuscripts that hand down
the customs and culture of Kyoto merchant town

The Fujifilm Labor Union commenced its Green Volunteers
program, a desert afforestation activity, when the Union celebrated the 50th anniversary of its foundation. In 2012, the 15th
volunteer group worked from July 29 to August 2 in Horqin Desert
in China’s Inner Mongolia region. The year 2012 marks the 11th
anniversary of this particular afforestation activity,* and is also thefifth anniversary since we started working with our local subsidiary in China. To mark these anniversaries, we hosted a celebratory reception at the site. The reception welcomed the NPO Green
Network, which is our afforestation partner, local administrationand farmers, and union chairmen from group companies, andeveryone happily celebrated our afforestation progress to date
and the growth of the new trees.
We would like to continue this afforestation activity for thefurther soundness of the local environment, to widen participants’vision, and to continue enhancing the Fujifilm Group.

As a result of a research project requested by the Ministryof Education, Culture, Sports, Science and Technology of Japan(hereafter, MEXT), Fuji Xerox created a digital textbook data operation guide and two user manuals for producing large-font textbooks,*1 and published them on our website.
Following the implementation of the Barrier-Free Textbooks
Act *2 in 2008, textbook publishers are mandated to submit PDF
data of their authorized textbooks to MEXT. This has allowed
volunteer groups to produce large-font textbooks by editing thedata and directly printing it from PCs, without having to manually create them by making enlarged copies of regular textbooks.
The guide and manuals will help such volunteer groups take fulladvantage of the benefit of the Act. Fuji Xerox has also been offering free use of its full-color copiers and multifunction devices
to volunteers since 1994. As a social contribution as well as froma business perspective, we continue to support the spread oflarge-font textbooks.

Fuji Xerox Kyoto Co., Ltd. is actively involved in projects related to
local communities as a part of its social contribution. One suchactivity is restoring historical manuscripts.
Kyoto has more than 1,200 years of history, and there aremany old manuscripts that record the customs and culture of themerchant town in Kyoto. However, some are severely damaged
and cannot be handled as is. To address this issue, the company
has been reproducing the manuscripts by making digital copiesof the original documents and then printing the digital data on
Washi, or traditional Japanese paper, using a multifunction device.
To create a copy that represents the original as closely as possible, the paper used for printing is carefully selected to replicate
the original colors and the same binding method as in the source
document used. So far, we have restored Saichuoboe, a document designated as a national important cultural property preserved by the Naraya-Sugimoto family, which records the customsof Kyoto merchant families. Another is the Onmatsuri Shinpo Jinki
Ezu (Pictorial Guide of Enshrined Divine Treasures and Items), a
design book describing the ceremonial costumes stored by the
Shimogamo Shrine.
Fuji Xerox Kyoto will continue recovering manuscripts stored
away in warehouses of Kyoto’s long-standing merchants andcreate an archive of manuscript copies that can be handled directly to contribute to the preservation and showcasing of Kyoto’s
culture.

*A fforestation activity: The Green Volunteers worked in the Kubuqi
Desert Inner Mongolia for the first four years, and in the Horqin Desert forconsecutive 11 years.

*1 Large-font textbooks: Learning materials designed for visually-

impaired children and students. Texts and graphics are enlarged to suit
their individual degree of vision.

*2 Barrier-Free Textbooks Act: A law to promote the widespread use ofWinning the Academy Awards for high-performance
motion-picture archival preservation technology®

Fujifilm has received the 2011 Scientific and Engineering Award,
given by the Academy of Motion Picture Arts and Sciences, forthe development of its black and white recording film, ETERNARDS, designed for digital separation of motion picture films. In
recent years, digital filming in motion picture production has
become more common, resulting in a rapid increase in the digitalpreservation of film information. However, it is still not totally reliable as there are risks of being unable to reproduce the preserved
image information due to the degradation of the media on which
the data was saved or through the rapid changes in the hardware. This is why Fujifilm developed ETERNA-RDS, a black andwhite film designed specifically for digital separation, utilizing theperformance of film—maintaining stable quality.
Highly recommended for superior photo performance andenduring archival period, as well as its outstanding stability in thedevelopment process, the film is already being used for the archival preservation of many Hollywood films.

ⒸA.M.P.A.S.Ⓡ

ETERNA-RDS received the Scientific and Engineering Award for “thesignificant step it made in protecting the heritage of the motion pictureindustry.”

government-authorized textbooks and other teaching materials for children and students with disabilities.

Restoring family photographs after U.S. tornado
Guides and manuals to
produce large-font textbooks available from the
Fuji Xerox website

Supporting a forest conservation organization in
the U.S.
FUJIFILM Holdings America Corporation has been supporting theRainforest Alliance since 2004. The Rainforest Alliance is an international nonprofit organization dedicated to the conservation of
biodiversity and the realization of a sustainable society, promoting
forest protection across the world.
As a part of our partnership with the Rainforest Alliance,
we sponsored the 2011 “Picture Sustainability” Photo Contest
designed to raise awareness about environmental conservation
through photographing the beauty of nature. Additional support
ranged from donating to the annual gala, held at the American
Museum of Natural History in New York, as well as contributing
to their organization through our 2011 holiday season’s greetingcard.

In spring 2011, a devastating tornado swept through Joplin,
Missouri in the U.S. A Walmart supermarket store in the area was
one of many buildings that were damaged by the tornado. During
the week-long re-opening celebration events at this Walmart
store, FUJIFILM North America Corporation offered 250 families
the opportunity to restore photographs damaged in the disaster,and 300 families to have new family portraits taken, both free ofcharge.
FUJIFILM North America Corporation and its employees also
donated 15,000 dollars to disaster relief through AmeriCares®, anonprofit disaster relief and humanitarian aid organization.

OPINIONOn Integration of Business andSocial Contributions

Mr. Norio Machii,
Manager,
CSR Strategic Planning Team,Management Support Department,
The Nippon Foundation
ProfileThrough his lectures and work at theJapan Foundation, Mr. Machii promotes
CSR activities and collaborations among
business corporations.
Among his various roles, he is a memberof the S tudy Group in the Project toPromote Development of New Growth
Industries in the Community, under the
Ministry of Economy, Trade and Industry; and a member of the Working Group on
Information Disclosure and Communication Infrastructure, under the New PublicCommons Promotion Council, Cabinet Office.

Focusing on social issues close to thecompany’s business fields in collaboration
with NPOs
The philosophy of the renowned Omi merchants ofthe Edo period show us that the history of businessin Japan is founded on close partnerships with local
communities, and developed by resolving social issues
through business enterprise.
In the face of many social issues emerging as
major threats to humankind, Japanese business corporations stand at the threshold of a major transitionin the role they have played in business history. The
diverse activities of the Fujifilm Group, which interlink
its core businesses with social contributions, are highly
innovative in this respect. In particular, the programs
aimed at disaster relief after the Great East Japan
Earthquake serve as a model for other companies.
In the future, I hope that these activities will be
developed further with a focus on social issues that arelinked with the business fields in which Fujifilm operates, and that action toward solutions is undertaken incooperation with NPOs and other interested parties. I
believe that this will not only present opportunities for
new business in the form of solving issues in society
but such action will nurture empathy in local communities and contribute to sustainable development.

Response to the third-party opinion

Top: Photographs were printed
by Dry Minilab Frontier
DL600, a cutting-edgemachine.

We are very encouraged by the positive feedback that wehave received for our activities that interlink our business
operations with social contributions, in view of the fact that
we are promoting them through business enterprises. We
plan to continue working in this direction in cooperation
with our stakeholders.
Furthermore, we will certainly examine the approach ofresolving social issues close to our business fields as a key
point in creating future business opportunities and potential for further growth.
(CSR Group, General Affairs, FUJIFILM Holdings)

Bottom: Photographs weretaken free of charge
for families who
suffered from thetornado.
Please see page 58 on the support for recovery from the Great East
Japan Earthquake.

52

FUJIFILM Holdings Corporation Sustainability Report 2012

FUJIFILM Holdings Corporation Sustainability Report 2012

53

◆◆◆

CSR Activity Report

CSR Activity Report

Improved Communications with Stakeholders
Employees of the Fujifilm Group look into the Group’s social responsibilities and identify important issues
through communications with various stakeholders.
Fujifilm Group and stakeholders

Shareholders
andinvestors

Industrial
associations
Governmentorganization
Business
partners

Transaction
partners

Customers

Futuregenerations

Employees

Local
communities

Suppliers
Fujifilm Group

Means of dialogue• Sales companies and sales & marketing
divisions (liaison office for responding toinquiries)• Regular discussions with partners• C onsulting & joint development of
products, materials, etc.
• Participation in exhibitions, special
events, academic societies, etc.

Investor Relations website wins awards for ease ofunderstanding, usability, and range of information

On-going support
is provided to NGOs
and NPOs engaged
in environmental
protection andeducation activities• C orporate General Administration Division(liaison office for responding to inquiries)• C SR Division (liaison office for responding
to inquiries)• Secretariat of Public Trust Fujifilm GreenFund• S takeholder Dialogues

Activities aimed atreflecting customer
opinions andrequests concerning
products, services,and corporate
activities are an
important issue fora manufacturingbusiness• Customer Center (liaison office forresponding to inquiries)• F UJIFILM SQUARE (showroom)• Technical Support Center• Customer Service Stations• Usability evaluation meetings & monitor
surveys• Customer satisfaction surveys• VOC• Photo contests, exhibitions & photography
clinics• Special events, exhibitions & seminars• Questionnaires at products registration

Futuregenerations

We believe that
educational
activities aimed
at the generations
who will become
the leading force infuture society are
one of the importantsocial missions of abusiness enterprise
and we devoteenergy to supporting
such activities• Dispatch of lecturers and participation inschool events• Acceptance of plant tour groups asextracurricular school programs• Environmental education activities incooperation with NGOs

Industrial
associations/
Governmentorganization/
Business
partners

We are working• P articipation in development of industry
actively with various
guidelines
industry associations • A nnouncement of public comments
to comply withthrough industry associations
regulations, such as • P ink Ribbon movement, joint research
the RoHS directives
with medical hospitals and universities
and REACH
and opening our sponsored university
regulations
courses

Every business enterprise engages in its activities while interactingwith a variety of stakeholders. We believe the fundamental principle
underlying CSR is to perceive issues in society from the same perspective that we see our own issues and to work for a resolution ofproblems and foster growth while maintaining harmonious relationships with our stakeholders.
We look constantly into whether the Group’s CSR activities
meet the demands and expectations of society and whether these
activities are being executed without fail by holding dialogues with
our stakeholders.

NPOs/NGOs

Means of dialogue with stakeholders
Employees are
stakeholders thatplay a central role inpromoting CSR
Employees

Suppliers

Community(local societies)

Shareholders &investors

54

Means of dialogue• Personnel management division liaison &interviews• Fujifilm Group Compliance & Sexual
Harassment Helpline• Regular meetings between the company
and labor unions• S takeholder Dialogues• Awareness surveys on improving
self-fulfillment in work
• Internal newsletters

Suppliers areimportantbusiness partners
in continuing todeliver productsthat are safe andenvironmentallyconscious• Procurement divisions (liaison office forresponding to inquiries)• F UJIFILM Business Expert (liaison forresponding to inquiries)• Environment division (liaison office forresponding to inquiries)• Presentation meetings to suppliers (Green
Procurement & chemical substancecontrol), surveys on “green level” of thecorporate environment• Regular discussions with suppliers• Material procurement website

Worksites engaged
in manufacturing
activities inparticular promote
communications withlocal communities,
recognizing theimportance ofcoexisting withthe communityand environmental
protection as
important factors in
CSR• Liaison offices of factories and offices(liaison office for responding to inquiries)• Environmental communication meetings• Factory tours• C ommunity volunteer activities• Lectures and presentations in thecommunity• Regular discussions with local
governments (city hall, mayor, community
association presidents, etc.)

IR information is
being disclosed inJapan and othercountries on atimely basis, withconstant awarenessof the need toobtain an accurate
understanding ofcorporate value• IR office (liaison office for responding toinquiries)•G eneral shareholders meetings•B usiness reports•B usiness report presentations forinvestors• IR conferences• Individual meeting• IR information website• A nnual reports• S hareholder communication

FUJIFILM Holdings Corporation Sustainability Report 2012

Fuji Xerox Learning Institute opened and commenced management of a center for collaboration and support of business innovation and new personal work styles, named Space Alpha
Sannomiya, in March 2012.
In recent years, “co-working”* venues are increasing rapidly
in cities around the world with the aim of promoting work synergy
among people, especially freelancers and other individuals who
do not need to work at designated locations, through interaction
with others in different fields. For a business corporation, providing workplaces that stimulate employee creativity and motivation
is a matter of great interest.
Space Alpha Sannomiya offers not only a physical location towork in but also services such as business school courses, consulting related to business management and enterprise issues,and communications support services to improve the quality andefficiency of meetings. The center is expected to work together
with customers in creating intelligent and creative work styles andcommunication approaches for the businesses of the future.

Transaction partners
are important toFujifilm in proposing
new value creation
to society. We plan
to engage in productdevelopment throughboth collaborationand support

Basic approach to communication with stakeholders

Environment

Stakeholder

Communication and work space supporting newwork styles

Customer suggestions and ideas received at the Customer
Communications Center, etc., are fed back to the relevant divisions and companies, aiming to improve our products andservices.
For example, customer opinions reporting that the lid ofa screw bottle used in packaging supplements was difficult toopen resulted in changes to the lid design, starting with a new
product launched in the spring of 2012. A narrow slit window has
been created on Astalift lotion and emulsion products to enable
customers to see the remaining content and plan on their next
purchases, and new Astalift series released in September 2012
made it easier to see the content. Boxes used for merchandise
delivery have been made slimmer, following a user questionnaire
survey regarding smaller packaging and acquiring user approval.
Additionally, invoices for regular courier service delivery show
the date of delivery and deadline formaking order changes, improving
customer convenience in making
subsequent purchases.
We plan to continue mak ing
improvements like these based onContent level checked here.
customer feedback.

MarketSociety (local and global)

Improvements in products and services
through customer feedback

Stakeholder

Transaction
partners

NGOs & NPOs

Customers

Switching to bottles with a slit
window since the end of 2011*C o-working: A work concept in which business entrepreneurs and people who work on an individual basis come together not only to share aphysical workspace but also to communicate among themselves in orderto share information and knowledge. The term can also be applied tovenues providing relevant facilities. Such centers, which are growing in
number in cities around the world, are drawing attention as community
spaces for people to exchange ideas and information among themselves,
while working independently, resulting in a synergy from sharing an officeenvironment.

Space Alpha Sannomiya
lounge (top) and coworking area (bottom)

FUJIFILM Holdings’ Investor Relations website (IR site) won
acclaim from several listed companies, receiving the GrandAward in the 2011 Award for Excellence in Internet Investor
Relations (sponsored by Daiwa Investor Relations) and Gomez IR
Site Overall Ranking 2012 Gold Award (sponsored by Morningstar
Japan K.K.).
The importance of investor relations websites is growing as acorporate research tool that is easily accessible to investors andshareholders. The website is being managed with attention to text
and structure that is easy to understand from the user’s standpoint, along with visual presentations, availability of online versions of annual reports, etc., for enrichment and ease of accessto information.

■ Active participation in overseas exhibitions for the advancement of global medical services

China International Medicinal Equipment Fair
(CMEF)

Radiological Society of North America (RSNA)

Indian Radiological & Imaging Association(IRIA)

FUJIFILM Holdings Corporation Sustainability Report 2012

55

◆◆◆

CSR Activity Report: Improved Communications with Stakeholders

Fujifilm’s CSR procurement scheme for stronger
partnerships
Fujifilm has been promoting Green Procurement for both procurement goods and suppliers since 2000 by conducting “corporate environment green level surveys” and asking suppliers to
conduct “chemical substance content management self-audits.”
These actions have been followed by studies into CSR procurement amid the rapid expansion of business fields, and in 2007
a number of task forces were formed by relevant parties withresearch into conditions at each procurement division. In October
2009 of the Fujifilm Group Procurement Policy, consisting of the
Basic Procurement Concepts and Procurement Guidelines. At thesame time, the “corporate environment green level survey” wasrevised to add items related to social issues to harmonize with the
Guidelines, such as corporate ethics, compliance, human rights,
occupational health and safety and social contribution. And it
was introduced and implemented on a trial basis to approximately 70 leading suppliers for the materials division as the “CSR
self-check.”
This was conducted not only for the suppliers to provide thequestionnaire but also to return to Fujifilm evaluation reports on
their respective self-check results, in order to identify risks andissues for improvement. One objective of the self-check was to
identify issues in systemizing the entire process whereby Fujifilm
requests suppliers to implement maintenance and improvement,
and then confirms the results.
Based on the trial findings, design and preparations for the
introduction of such a system to be deployed at all Fujifilm companies were undertaken in 2011. In 2012, a new CSR self-checksystem has been established for expansion into operational divisions in the process of transition into actual management.
Fujifilm Group Procurement Policy
http://www.fujifilmholdings.com/en/sustainability/vision/procure.html

Fuji Xerox’s CSR procurement activities expand
into distribution and to overseas operations
Fuji Xerox is promoting CSR procurement on a global scale inorder to build mutually beneficial relations, founded on trust, withits business suppliers and partners by learning the values andtargets of CSR and minimizing risks related to the environment,
human rights, labor issues, and corporate ethics.
In order to aid suppliers and business partners in engaging
in independent CSR activities, presentation meetings and top

Confirmation visits by the special CSR procurement team

56

FUJIFILM Holdings Corporation Sustainability Report 2012

management seminars are being organized. Also, management
guidelines and a CSR self-check list have been made available
for expert teams at Fuji Xerox to support their activities throughhands-on communication and inspection of business conditions.
In materials procurement, the target was set for all suppliers torealize more than 90% compliance with the most imported items(57 items) that are likely to lead to grave risks. In fiscal 2011, thecompliance level increased 2.7% to 95.6%. Inspection visits by
the company’s expert team in Japan and China are regularly undertaken. Domestically, outstanding cases have been collected
as “Decision-Making Standards and Best Practices” in a scheme
to promote application across organizational boundaries.
In China, there had been a wide divide between questionnaire responses and actual conditions pertaining to “examinationsof employees” and “soil contamination prevention,” and we took
measures for this discrepancy. Starting this year, basic checks byprocurement managers who have undergone basic CSR training
are to be conducted to cover all offices and production plants ofsuppliers.
In the area of distribution, the compliance rate target forthe most important items (100 items) for the company’s primaryaffiliates in charge of shipping and five companies responsible
for export/import customs clearance has been set at more than90%. In the exhaustive follow-up findings based on individual
visits conducted in 2011, the target for business partners wasachieved with a compliance rate of 98.5% (67.6% for the previous year). Furthermore, a trial scheme was introduced for the
primary affiliates in trunk route shipping in Japan and primary affiliates in shipping in the Asia-Pacific. The plan for this year is toexpand domestic activities into overseas operations, starting withoverseas hub distribution (China-Singapore hub warehouse andChina-Australia hub warehouse). Furthermore, the scope of CSR
procurement will be expanded to general goods procurement inorder to build a supply chain that is controlled on an advanced
level, including both CSR and QCD (quality, cost, delivery).

column 1

A variety of power-saving measures implemented by
the entire Group in response to the chronic power
shortages following the Great East Japan Earthquake“Ice Challenge 2011” drive against global
warming on the theme of power conservationby employees and their families

Installation of 10,000 LED lamps withoutstanding energy-saving effect to cut
down power consumption at offices

The Fujifilm Group has engaged in the “Ice Challenge” drives
since 2008 as part of its efforts to fight global warming. Under
this initiative, individual employees practice eco-friendly living at home to reduce CO 2 emissions. Now in its fourth year,
the theme of the Challenge was “power conservation” in response to the chronic power shortages caused by the Great
East Japan Earthquake.
Approximately 40 thousand employees at 78 Fujifilm
Group companies in Japan were offered this Challenge
for three months, from the beginning of July to the end of
September. 34,412 employees and their families, an all-timehigh in the number of participants, worked on energy conservation aiming to achieve a power consumption reduction
rate of more than 15%. The power conserved per household
averaged around 2,800 Wh/day, which is equivalent to 30%
of daily electricity usage for typical Japanese household.
In addition, the Ice Challenge efforts were spotlighted
in 2011 through TV commercials, in order to spread generalawareness of this issue. On the website, tools for simulatingconcrete power saving effect have been made available. The“Everyone Take on the Energy-Saving Challenge” page of
the website marked approximately 60,000 hits to the end of
September, demonstrating support by a large number of thegeneral public. Activities in this direction will continue to bepromoted, both inside and outside the organization.

In order to deal with the power shortage issue in the Tokyo
Electric Power service area, an exhaustive review into lighting
methods was conducted for effective energy conservation in
office buildings. The proper lighting scheme was introduced,
in which half of the ceiling lighting fixtures were turned off andtask lighting (LED stand) used to illuminate the desktop area.
For task lighting, roughly 10,000 LED lamps with excellent energy-saving characteristics were installed at the head
offices of FUJIFILM Holdings, Fujifilm, and Fuji Xerox (Tokyo
Midtown head office and Fujifilm Nishiazabu Building), as well
as at office buildings where Fujifilm’s various worksites, R&D
divisions and affiliated companies are located. This reduced
power consumption at offices by roughly 10%. If the reduction in air conditioning burden caused by heat radiation from
ceiling lights is taken into account, energy conservation ofaround 15% has been achieved.

Action on disputed mineral ore trade
In the Democratic Republic of Congo (DRC) and neighboring
countries, violence against civilians by local armed forces, aswell as non-humanitarian acts such as child labor, are reportedly taking place, causing serious violations of human rights andenvironmental destruction, and raising concerns as a major international issue. In particular, mineral ores that are produced in theregion include gold (Au), tantalum (Ta), tungsten (W), tin (Sn), andother rare metals that are essential for the electrical machineryand electronic device industries. There are concerns that tradein these mineral ores, known as “conflict minerals,” is providing
financial resources, both directly and indirectly, to the local armed
forces. The Fujifilm Group regulates to prevent both direct andindirect involvement in the illegal excavation of conflict minerals,
use of such process minerals, and similar illegal activities.

In addition to distribution
of “Ice Challenge”
promotion posters,
Group companies urged
participation of thegeneral public throughTV commercials and thewebsiteTotal power consumption reduction for all
worksites through “shared use restriction
scheme”
In summer of 2011, a power consumption restriction order
was issued in the Tokyo Electric Power and Tohoku ElectricPower service areas, requiring large power users to cut
power consumption at peak hours by more than 15% compared with peak consumption in 2010. To address this issue,
15 of the 24 large power-consuming worksites of Fujifilm andaffiliated companies in Japan that are located in the Tokyo
Electric Power service area where the restriction order was
effective, implemented total power consumption reduction for
all worksites utilizing the “shared use restriction scheme.”
Specifically, the actions taken in addition to exhaustive
power saving at each worksite were:(1) Increase in operation of the power generator facilities installed at the Ashigara and Odawara worksites in
Kanagawa Prefecture and at the Fujinomiya Factory to cut
down power purchases from power utilities.
(2) Equalization in the levels of power consumption by utilizing the sodium-sulfur batteries installed at the Fujifilm
Advanced Research Laboratories, with a systematic discharge of power stored at night.
In addition to these actions, a system for “power transmission within the organization*” utilizing the utility grid was created to transmit power generated at the Fujinomiya Factory
to other locations. This was to serve as a safety net if poweruse seemed likely to exceed the target level. These efforts
resulted in a reduction of power consumption by 22% at peak
hours, a reduction by 19% in overall power consumption, anda cut in CO 2 emissions by 11,400 tons (year-on-year).
*Power transmission within organization: Transmission of electric
power generated by a business enterprise to another location by employing power utility transmission lines. An agreement with the local
power utility is necessary.

FUJIFILM Holdings Corporation Sustainability Report 201257

column 2

Fujifilm Group offers a hand in recovery
from the Great East Japan Earthquake
Photo Rescue Project to conserve memories
in a tangible form

FUJIFILM Holdings Corporation Sustainability Report 2012❶

In April 2011 Fujifilm launched the Photo Rescue Project to clean photographs and albums
damaged with seawater and mud in disaster-affected areas. We have also been providing information about how to clean photos depending on the state of damage, as well as the tools
and consumables needed by the volunteers to clean and restore them. The excess photos
that the local volunteers cannot handle were transferred to Fujifilm Ashigara Site of Kanagawa
Factory and a total of 1,500 volunteers recruited from among employees and their families—
even retired employees—cleaned 170,000 photos over a month from June to July 2011.
❷
The Photo Rescue Project created a ripple effect to include many more people andgreat progress was made in photo cleaning in disaster-affected areas. Still, the cleaning
efforts continue even the volunteers are also working on returning the cleaned photos
to their original owners. Fujifilm constantly offers support for the Photo Rescue Projectfrom different aspects, such as recruiting further local volunteers to clean photos in thedisaster-affected areas, supplying pocket albums and lending photo printers to volunteer
groups, holding the Photo Rescue Summit on December 1, 2011, to discuss issues in thedisaster-affected areas, and publicizing the necessary information through our website.
What we have learned from many of the photo owners and volunteers is the impor❸tance of also keeping photos in a paper format. Although a large number of albums andphotos were recovered from the affected areas, there were hardly any pictures from thelast 10 years due to the widespread use of digital cameras in recent times. Memory cards
and PCs were more difficult to salvage and even when they were retrieved, often the original data could not be recovered. Memories are the most precious property in people’s
lives. To prevent such memories from being lost, we would like to make everyone aware—whether they experienced the disaster or not—that it is important to keep our memories ina tangible format. We believe that it is Fujifilm’s mission to provide the best products andservices for that purpose.

Data andInformation

Data and Information chiefly presents fundamental dataon the Fujifilm Group’s CSR activities and quantitative
data in the areas of personnel and general affairs, theenvironment, and so forth, promoting an objective andconcrete understanding of our activities.

❹

Photo Rescue Project website: http://fujifilm.jp/support/fukkoshien/index.html (Japanese only)❶ Our TV advertisement, “Photos in Disaster-Affected Areas,” which explained how to clean soiled
photos, received the Silver Prize in the 51st Advertisements Useful for Consumers Contest ❷ The Photo
Rescue Project website established to report on the day-to-day progress of the project ❸ The photocleaning activity by local volunteers in the disaster-affected areas still continues. Some 20,000 photos
were cleaned by 160 volunteers over February 11 and 12, 2012. ❹ The Memory Reuniting Square hosted
by a Sendai volunteer group from February 29 to March 25, 2012. The group displayed the photos andalbums gathered in Miyagino and Wakabayashi wards in Sendai in the hope of finding their original
owners.

Compliance and Risk Management......................................60

58

Helping the recovery of Hirono-cho,
Fukushima, utilizing our radiation expertise

Fuji Xerox dispatches employees asvolunteers to Kesennuma, Miyagi

Fujifilm Finechemicals Hirono Factory is located in Hironocho, Fukushima, only 21 km away from the Fukushima Daiichi
Nuclear Power Plant. With the help of Fujifilm RI Pharma, ourgroup company conducting research, development, manufacture, and sale of radiopharmaceuticals, the Hirono Factorycleaned its irradiated site, as well as offering help to Hironocho, including radiation level measuring, radiation cleanup instructions, and a donation of containers to store contaminateditems. In October 2011, the Hirono Factory held a ceremony tocelebrate the factory’s recovery and to pray for safe operations.
This was to demonstrate our determination to remain working in
Hirono-cho and to sincerely wish for the recovery of the entire
community. The ceremony was followed by a lecture on radiation contamination and cleaning, and a session to explain thefactory’s new system for ensuring that all products are free fromradiation. We are working towards dispelling the damaging rumors about the area.
Fujifilm also donated 150,000 masks and 10,000 handcleaning gels for supporting the recovery.

As a part of recovery and restoration measures in the areas
affected by the Great East Japan Earthquake, Fuji Xerox andits domestic affiliate companies have been participating in volunteer activities to recover sightseeing spots and fisheries in
Oshima, Kesennuma-shi, in Miyagi. The activities are organizedby the United Nations Global Compact Japan Network, andare undertaken by the corporate members who have signed
up for the Network’s activities. In addition to cleaning sightseeing spots, such as beaches and the chair lift to a mountain top
with a panoramic view of the island, we communicate with local people and have discussions about the next steps in further
recovering local industries.
Between September 2011 and March 2012, a total of 191
employees were dispatched over 13 sessions.

FUJIFILM Holdings Corporation Sustainability Report 2012

Communication with Customers and Suppliers................... 61
Personnel and Labor (FUJIFILM Corporation)...................... 62
Personnel and Labor (Fuji Xerox)..........................................63
Environmental Aspects..........................................................64
Priority Targets...................................................................64
Anti-Global Warming Measures. ..........................................64
Energy-Saving Measures.....................................................65
Environment Conscious in Logistics.....................................65
Conserving Resources Measures.........................................66
Reducing Chemical Substances Emissions........................... 67
Pollution Prevention Measures............................................. 67
Legal Compliance Measures................................................ 67

Sustainability Accounting(Labor Environment and Social Benefit Accounting,
Environmental Accounting)....................................................68
Domestic and International Appraisals................................. 70

FUJIFILM Holdings Corporation Sustainability Report 2012

59

◆◆◆

Data and Information

Data and Information

Compliance and Risk Management

Communication with Customers and Suppliers

Compliance

Customers■ Compliance education (Fujifilm in Japan)■ System for responding to customers (FUJIFILM Corporation and its domestic affiliates)

Intended audience

Details

Top management (Fujifilm)

Overall compliance (by external instructors)

Executive officers of Fujifilm and its affiliates

None (as appropriate)

Overall compliance (by external instructors)

Managerial personnel(Fujifilm and its affiliates)

ISO 10002 (International Standard for Complaints Handling Management System)

2011 results

Once, 80 participants

Business ethics, customer-orientation, communications, etc. (by CP & RM*)

10 times, 200 participants

Examples of corporate misconduct, punitive actions, consulting facility, risk reporting
system, etc. (by CP & RM*)

60 times, 2,700 participants

Customers’
opinions

Consultation facility (only B to C)
Interactive communication

Inquiries

Requests
Letters, telephone calls,
e-mails, company visits,
and in retail outlets

Proposals
New managerial personnel (Fujifilm)

Overall compliance (by corporate executive officer in charge of CSR)

All employees (Fujifilm and its affiliates,
including agency contracted employees)

Once, 90 participants

Discussions based on compliance case studies (by managerial personnel)

All divisions

Basic knowledge of compliance, employee code of conduct, corporate rule, consulting
facility, etc. (by CP & RM*)

New employees (Fujifilm)

Once, 150 participants

Remarks

OrdersNumber ofcustomer inquiries:

2,500,000

Aroundinquiries per yearTopmanagement

Customer Satisfaction Promotion Office Around10 staff

Customers Communication Center

10 staff

AroundCall Center for the Healthcare Laboratory:

AroundService Station

Five service centers
in Japan:

Reports

130 staff

Technical Support Center(FINEPIX Support Center, FDi Support Center,
FUJIFILM Mall Support Desk)

Reflecting
customers’ opinions

Consideration

Each consultation facility manages informationsuch as comments and inquiries in a database

Around50 staff

Around70 staff

Division
heads

Improvingproducts andservices
Feedback

Consideration
by relevant
divisions

Adopting new
products andservices

Marketingand sales
DesignR&D

Back to“Customers’
opinions”

Domestic marketing divisions,
Domestic sales companies* CP & RM: Compliance & Risk Management Division of FUJIFILM Corporation■ System for responding to customers (Fuji Xerox and its domestic affiliates)
Customers■ Compliance education (Fuji Xerox in Japan)
Intended audience (Fuji Xerox and its affiliates)
Training names

Executive
officers

Managers

Education on the
ALL-FX Code of
Conduct○

New executive officer
training

Content of education

GeneralContract
Other
employees employees employees○

2011 resultsGroup training to explain details of each code of
conduct using specific cases

Once, 481 participants(12 times, 110 participants forcareer recruitment of Fuji Xerox)

Group training on corporate law and overall risksuch as risk on general affairs, human resources,
etc.

Once, 28 participants

Phone/e-mail○Group training on compliance of labor management(work environment and compliance, corporate
misconduct, compliance on disciplinary infraction,etc. at workplace)○○

Training on basic legal knowledge utilizing theInternet○

Basic training related to information security
utilizing the Internet

Internal research division/
Research firms

Person in charge(sales, CE, SE)

Fuji Xerox customer

Maintenance

DeliveryCS surveys on:

Various market researches

VOC

Information Center(general contact)

Telephone Center(machinemaintenance)

Customer
Supply Center(consumables)

1. Comparisons withcompetitors
2. User satisfaction

Macroeconomic
market trend studies

VOC (Voice of Customer)
system
A comprehensive systems
for collection
customers’ opinions

25,0292,308,038

2,880,026

75,000inquiries

New administrator
training

Mail/e-mailcalls/e-mails

calls/e-mails

responses

Implement on-anecessary-basis454,000
voicesFour times, 296 participants

Suppliers
Basic training on
laws: WBT(Web-based Training)
Training on
information security:
WBT

○

○

○

○

○

Once, 23,000 participantsOnce, 30,000 participants■ Acquisition of P-Mark and ISMS
Certification

In this policy, “procurement” includes not only procurement of parts and materials
used for products but also various trade activities such as procurement of indirectly
related materials, maintenance and management of facilities, etc.

1.	S uppliers, by the development and provision of socially beneficial goods andservices in a safe and responsible manner, shall strive to earn the satisfaction
and confidence of consumers and customers, while taking necessary measures
to protect personal data and customer related information.

I. Basic Procurement Concepts

2.	S uppliers shall promote fair, transparent, free competition and sound trade.
They shall also ensure that their relationships and contacts with government
agencies and political bodies are of a sound and proper nature.

As a responsible member of the international community, the Fujifilm Group seeks
to contribute to the development of society and enhancement of the quality of life ofpeople throughout the world by providing top-quality products and services. In orderto achieve these objectives, we perform procurement activities based on the following basic concepts:

Risk Management

P-Mark*1■ Fujifilm Group Procurement Policy

Certified affiliates
FUJIFILM Medical Co., Ltd

Certification
ISMS*2

Certified affiliates
FUJIFILM Graphic Systems Co., Ltd.

FUJIFILM Imaging Systems Co., Ltd.

FUJIFILM Software Co., Ltd.

FUJIFILM Techno Service Co., Ltd.

Fuji Xerox Co., Ltd. (Global Service Sales)

Fuji Xerox System Service Co., Ltd.

Fuji Xerox domestic sales representative and sales companies

Fuji Xerox Learning Institute Inc.

Fuji Xerox InterField Co., Ltd.
Fuji Xerox System Service Co., Ltd.
Fuji Xerox Information Systems Co., Ltd.
Fuji Xerox Prefectural Dealers 11 companies (12 offices)
Fuji Xerox of Shanghai Limited
Fuji Xerox Korea Company Limited

1. Rational selection standards
We will select suppliers based upon rational and clear standards, such as quality,
price, delivery assurance and operating stability, so as to procure superior goods
and services from the most competitive sources. Decisions on procurement are
made by the Procurement Division, which is independent from other divisions.
2. Openness and fairness
We will impartially provide all Japanese and overseas suppliers with opportunities
to supply their products and services to us. In addition, we will vigorously strive to
procure these not only from suppliers involved in past transactions, but from newcomers as well.
3. Corporate social responsibility (CSR)
In conducting our procurement activities, we will seek to proactively fulfill our role
as a good corporate citizen contributing to the society by taking into consideration
CSR related factors such as compliance to regulations, product quality/safety,
environment conservation, information security, fair trade, ethics, workers’ safety/
hygiene, human rights, and fair labor practices.

Fuji Xerox of Shenzhen Ltd.

*1 Privacy Mark (P-Mark): A mark granted by the Japan Information Processing Development Corporation(JIPDEC) to companies in which personal information is handled appropriately.

*2 ISMS: Certification regarding the overall management framework for information including personal

We will seek our suppliers’ understanding of our policies and ask them to perform
procurement activities by following the Procurement Guideline below to establish
and further beneficial partnerships based on mutual trust.

information (Information Security Management System).

II. Procurement Guideline
Fujifilm Group requests all suppliers related to our procurement activities to follow
the ten principles below:

60

FUJIFILM Holdings Corporation Sustainability Report 2012

3.	Suppliers shall engage in communication with members of society at large, including active and transparent disclosure of corporate information.
4.	Suppliers shall strive to respect diversity, individuality, and differences of theiremployees to promote safe and comfortable workplaces.
5.	S uppliers shall recognize that a positive involvement in resolution of environmental issues is an essential part of their activities and existence, and shalltherefore approach these issues more proactively.
6.	A s “good corporate citizens,” suppliers shall actively engage in philanthropic
activities, and other activities of social benefit.
7.	Suppliers shall reject all contacts with organizations involved in violation of thelaw or accepted standards of responsible social behavior.
8.	Suppliers shall observe laws and regulations applying to their overseas activities and respect the culture and customs of other nations and strive to manage
their overseas activities in such a way as to promote and contribute to the development of local communities.
9.	Senior management executives of suppliers shall assume the responsibility for
implementing this guideline and for taking all necessary action in order to raiseawareness in their corporation, and inform their group companies and business
partners of their responsibility. Senior management executives shall also heed
the voice of their stakeholders, both internally and externally, and promote thedevelopment and implementation of systems that will contribute to a greater
understanding of business ethics.
10.	In the case of incidents contrary to the principles of this guideline, senior management executives of suppliers must investigate the cause of the incident,
develop reforms to prevent recurrence, and make information publicly available
regarding their intended actions for reform. After the prompt public disclosureof information regarding the incident, authority and responsibility for the event
should be clarified and disciplinary action should be taken in all areas responsible including the highest levels of management where necessary.

FUJIFILM Holdings Corporation Sustainability Report 2012

61

◆◆◆

Data and Information

Data and Information

Personnel and Labor (FUJIFILM Corporation)

Personnel and Labor (Fuji Xerox)

Employment

Employment■ Composition of the Fujifilm workforce
Regularemployees<Breakdown>
General employees: 6,212 (Male: 5,007, Female: 1,205)
Managerial personnel: 1,707 (Male: 1,679, Female: 28)

7,919

Non-regular
employees

As of March 31, 2012

<Breakdown>
Temporary employees: 591, Part-timers: 24,
Employees re-employed after retirement: 76,
Other (Contract employees, etc.): 66

757

Average length of
employment (years)

41.6

Male: 17.6
Female: 18.7

Average numberof dependents

Averageannual salary *1

Utilization of
paid leave *2

Turnoverrate *3

1.4

8.5 million yen

67.3%

2.2%

September 30, 2011.

Attrition + Retirement + Transfer + New start for senior employees program(excluding voluntary retirement due to structural reform)
Annual average number of employees at FUJIFILM Corporation (non-consolidated)

New graduate recruitment(Fiscal 2012)

148*1

Mid-career recruitment

54*2

Fiscal 2009

Fiscal 2010

Fiscal 2011

6 (Male 2,
Female 4)

5 (Male 3,
Female 2)

5 (Male 0,
Female 5)

2 (Male 1,
Female 1)

Leave of absence
for childcare

44 (Male 0,
Female 44)

32 (Male 1,
Female 31)

30 (Male 1,
Female 29)

55 (Male 1,
Female 54)

34 (Male 2,
Female 32)

Leave of absence
for volunteer work

0 (Male 0,
Female 0)0 (Male 0,
Female 0)0 (Male 0,
Female 0)0 (Male 0,
Female 0)0 (Male 0,
Female 0)

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

Nursing care leave

5 (Male 5,
Female 0)

11 (Male 7,
Female 4)

8 (Male 5,
Female 3)

3 (Male 1,
Female 2)

5 (Male 3,
Female 2)

Childcare leave

5 (Male 5,
Female 0)

2 (Male 2,
Female 0)

1 (Male 0,
Female 1)

4 (Male 2,
Female 2)

2 (Male 1,
Female 1)

Child medicalcare leave

49 (Male 7,
Female 42)

92 (Male 5,
Female 87)

57 (Male 6,
Female 51)

63 (Male 10,
Female 53)

55 (Male 5,
Female 50)—

2 (Male 2,
Female 0)0 (Male 0,
Female 0)0 (Male 0,
Female 0)

35 (Male 26,
Female 9)*Number of employees who began a leave during the relevant fiscal year.

Male 47, Female 7■ System for a good work-life balance

number in the chart above represents new high school/junior college graduate recruitment (Male 2,
Female 0) at the beginning of April 2012.
*2 N umber of mid-career recruitment represents those from April 2011 to March 2012.

■ Employment and re-employment of persons with disabilities
Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

1.89%

1.87%

1.72%

1.77%

1.81%

38

40

18

24

33

*1 Data up to March 31 for each fiscal year
*2 Re-employment refers to employees re-employed after retirement.

Non-regular
employees<Breakdown>
Temporary employees: 234, Part-timers: 9, Employees re-employed
after retirement: 520, Other (Contract employees, etc.): 1

764

Averageage

Average length of
employment (years)

43.8

Male: 19.6
Female: 15.3

As of March 31, 2012

Average numberof dependents

Averageannual salary *1

Utilization of
paid leave

Turnoverrate *2

1.32— million yen

61.7%

3.6%

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

Nursing care leave *2

37 (Male 28,
Female 9)

24 (Male 21
Female 3)

29 (Male 24,
Female 5)

28 (Male 21,
Female 7)

26 (Male 17,
Female 9)Childcare leave *3482 (Male 274, 503 (Male 296, 326 (Male 142, 226 (Male 89, 237 (Male 86,
Female 208) Female 207) Female 184) Female 137) Female 151)

Volunteer work
54 (Male 35,
leave *4
Female 19)(total number of days) (155 days)• Stock leave is a system enabling employees to accumulate unused leave time up to
60 days. Accumulated leave days may be used for treatment needed for personal
health problems, rehabilitation, childcare, nursing care, and volunteer activities.

Attrition + Retirement + Transfer + New start for senior employees program
Annual average number of employees at Fuji Xerox (non-consolidated)■ Recruitment
New graduate recruitment(Fiscal 2012)

188*1<Technical positions> Male 79, Female 18<Administrative positions> Male 54, Female 32

Mid-career recruitment

130 *2

Male 115, Female 15

1. S ystems catering for pre- and post-birth requirements
2. Leave of absence for childcare
3. Use of stock leave for childcare
4. S ystems for employment while raising children
5. T hree-person interview at the time of returning to work from childcare leave
Giving
6. Child medical care leave programbirth and(1 relevant child: 6 days per year; 2 or more children: 11 days per year)
childcare
7. Reduced work hour program (child in the third grade or lower)
8. Use of stock leave for fertility treatment
9. Leave of absence for fertility treatment
10. E xemption from restrictions on non-scheduled hours worked and from work on
holidays
Nursingcare

1. Leave of absence for nursing care program
2. Nursing care leave program(1 care recipient: 6 days per year; 2 or more care recipients: 11 days per year)
3. Use of stock leave for nursing care
4. S ystems for employment while caring for a family member

Other

1. Leave of absence for volunteer work, Using of stock leave for volunteer work
2. Use of stock leave for self-development
3. Use of long-service holidays
4. Flextime
5. Discretionary labor system
6. Leaving the office on time (1 day per week)

118 (Male 94,
Female 24)(530 days)

fiscal year (April 1 to March 31).

for family members),” “nursing care for family members” and “one-day nursing care leave” programs*3 N umber of employees taking childcare leave under the “accumulated paid leave (child healthcare)” and■ System for a good work-life balance■ Employment and re-employment of persons with disabilities
Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

1.96%

1.88%

1.89%

1.86%

2.19%

246

352

423

517

508

Re-employment *2

27 (Male 18,
Female 9)(83 days)*2 N umber of employees taking leave of nursing care leave under the “accumulated paid leave (nursing care

All those systems provide for generous leave beyond that required by law.

Givingbirth andchildcare

1. M
 aternity leave (paid)
2. L eave of absence for childcare program
3. P rogram for rehiring former employees who left the company for reasons such as
spouse’s transfer or childcare
4. A ccumulated paid leave for healthcare of employees’ family *1
5. S hortened working hours in pregnant and for childcare(from pregnancy to third grade of elementary school)
6. L imited off-hours work for childcare (until sixth grade of elementary school)
7. L imited late-night work for childcare (until six grade of elementary school)
8. S pecial leave for supporting the wife during her childbirth period(first child’s birth: 2 days; second child’s birth and thereafter: 5 days)
9. L eave of absence for birth support (one year leave system for fertility treatment)

Nursingcare

1. Leave of absence for caring for a family member (maximum 2 years)
2. S hortened working hours for caring for a family member
3. L imited off-hours work for caring for a family member
4. L imited late-night work for caring for a family member
5. O ne-day nursing care leave
6. A ccumulated paid leave *1 for caring for a family member

Other

1. F lextime
2. C ontinuous service award special vacation; “refresh vacation”
3. S ocial service system (leave of absence program for employees participating insocially beneficial activities)
4. A ccumulated paid leave *1 for volunteer activities
5. L eave of absence for education
6. L eave of absence for senior theme (support for senior employees’ second career)
7. F lexible work schedules (support for senior employees’ second career)
8. D ouble job program*2 (support for senior employees’ second career)*2 N umber of mid-career recruitment represents those from April 2011 to March 2012.

Employment of persons
with disabilities *1

13 (Male 9,
Female 4)(30 days)*1 N umber of regular employees (including contracted employees) who began a leave during the relevant

number in the chart above represents new high school/junior college graduate recruitment (Male 5,
Female 0) at the beginning of April 2012.

• In response to the 2010 amendment to Child Care and Family Care Leave Law,programs for supporting a balance between work and childcare or family care havebeen improved, and programs that more than satisfy legal requirements are now inplace, such as the improved child medical care leave program and the newly introduced family care leave program.

47 (Male 28,
Female 19)(196 days)“child medical care” programs
However, the name of the program in FY2007 and FY2008 had been “accumulated paid leave (healthcare for family members),” therefore, may include instances of care for family members other than achild.
As a program equivalent to childcare leave, special leave (of 5 days at most) is granted for care of theeldest child at the time of birth of the second child. In fiscal 2011, 72 male employees took leave under
this program.
*4 Volunteer work leave shows the number of employees who took “accumulated paid leave (volunteer
activity)” and the number days spent for such activities*1 Average annual salary is not publicly disclosed.
*2 Turnover rate =■ Number of employees taking a care leave*1, andtotal number of volunteer work leave*1 Data up to March 31 for each fiscal year
*2 Number of re-employed workers revised to real figures up to the day following the end of each fiscal year

■ Number of employees taking a leave of absence*1
Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

Leave of absence
for nursing care

5 (Male 3,
Female 2)

5 (Male 3,
Female 2)

2 (Male 1,
Female 1)

1 (Male 0,
Female 1)

2 (Male 0,
Female 2)

Leave of absence
for childcare *2

49 (Male 5,
Female 44)

54 (Male 6,
Female 48)

40 (Male 5,
Female 35)

44 (Male 5,
Female 39)

62 (Male 8,
Female 54)

Leave of absence
for volunteer work*3

1 (Male 0,
Female 1)0 (Male 0,
Female 0)0 (Male 0,
Female 0)0 (Male 0,
Female 0)0 (Male 0,
Female 0)*1 N umber of regular employees (including contracted employees) who began a leave of absence during therelevant fiscal year (April 1 to March 31).
*2 A s for leave of absence for childcare of the 2011 (Male), actual number was 7 because there were male
employees who took leaves for the same children during the relevant fiscal year.
*3 N umber of employees who used the social service program.

*1 A ccumulated paid leave: A system enabling employees to accumulate unused leave up to 60 days.

Accumulated leave may be used for healthcare, childcare, nursing care, and volunteer activities.

*2 D ouble job program: This is not double duties by order, rather it is program, they are allowed engage inboth their current work and work in another division through a system that matches the needs of divisions wanting to utilize senior workers’ skills and experience with the will of senior workers who wish to
use their special skills or to take on new challenges.

Labor■ Composition of labor union membership

As of March 31, 2012

Union members

Proportion of union membership

Average age of union members

6,069

76.6%*

39.7■ Revisions to systems operating in accordance withagreements between the labor union and the company
As of March 31, 2012
Fiscal year

* Based on the number of regular employees (7,919)
2007■ Work accident rate and work accident severity
Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

Work accident rate *1

0.09

0.00

0.05

0.31

0.00

Work accident severity *2

0.02

0.00

0.00

0.01

0.00

Number of employees involved in work accidents
× 1,000,000
Gross number of hours worked*2 Work accident severity =Number of workdays lost
× 1,000
Gross number of hours worked

FUJIFILM Holdings Corporation Sustainability Report 2012

Item
• Revisions to the support system for encouraging a good work-life balance• Revisions to policy on providing condolence money

2008• Revisions to the support system for encouraging a good work-life balance• Introduction of work regulations adapted to the citizen judge system2009• Transaction from approved retirement annuity system to defined-benefit
corporate pension system• Revisions to retirement benefits• Revisions to some employee systems

2010• E xpansion of the childcare leave program• Creation of the family care leave program• Revisions to some employee systems• E xpansion of the child medical care leave program• Increase in the upper limit on the number of times half-day leave can be taken

2011

62

<Breakdown>
General employees: 7,230 (Male: 5,965, Female: 1,265)
Managerial personnel: 2,292 (Male: 2,216, Female: 76)
Executive officers: 22 (Male: 22, Female: 0)Contract employees: 84 (Male: 57, Female: 27)

9,628*1 A s the number of new graduates recruited for the fiscal year is confirmed at the beginning of April, theLabor*1 Work accident rate =Regularemployees

As of March 31, 2012

■ Status of regular employees■ Number of employees taking a care leave and volunteer
work leave*<Technical positions> Male 80, Female 16<Administrative positions> Male 42, Female 8*1 A s the number of new graduates recruited for the fiscal year is confirmed at the beginning of April, theRe-employment *2

Fiscal 2008

5 (Male 2,
Female 3)

Volunteer work leave■ Recruitment

Employment of persons
with disabilities *1

Fiscal 2007
Leave of absence
for nursing care

As of March 31, 2012

*1 Average annual salary is calculated for the period from January 1, 2011 to December 31, 2011.
*2 D ata on utilization of paid leave is calculated based on data for the period from October 1, 2010 to*3 Turnover rate =■ Composition of the Fuji Xerox workforce* Number of employees who began a leave of absence during the relevant fiscal year.

■ Status of regular employees
Averageage■ Number of employees taking a leave of absence*■ Composition of labor union membership

As of March 31, 2012

Union members

Proportion of union membership

Average age of union members

7,216

75.8%*

40.8■ Work accident rate and work accident severity
Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

Work accident rate *1

0.18

0.23

0.24

0.19

0.55

Work accident severity *2

0.00

0.00

0.00

0.01

0.01

Number of employees involved in work accidents
× 1,000,000
Gross number of hours worked*2 Work accident severity =As of March 31, 2012
Fiscal year

* Based on the number of full-time worker excluding executive directors (9,522)*1 Work accident rate =■ Revisions to systems operating in accordance withagreements between the labor union and the company
Item

2007

• Implementation of comprehensive secondment system

2008• Revisions to travel expense regulation

2009• Introduction of work regulations adapted to the citizen judge system

2010• Revision to the program for supporting childcare and family care2011

• Revisions to work system on April 1, 2012 in accordance with agreements
between the labor union and the company

Number of workdays lost
× 1,000
Gross number of hours worked• Revision of employees systems

FUJIFILM Holdings Corporation Sustainability Report 2012

63

◆◆◆

Data and Information

Data and Information

Environmental Aspects* Organizations covered in the environmental performance data are, as a general rule, those that are
shown in the consolidated financial statements, and are significant in terms of environmental burden. However, certain sales and manufacturing (assembly) subsidiaries are excluded.
Those not shown specifically are included in the tabulation figures above.
Moreover, figures for the Group total may not reflect the sum of each subtotal.

Priority Targets

Anti-Global Warming Measures■ FUJIFILM FY2012 Priority Targets■ Breakdown of CO2 emissions (Fiscal 2011)

Priority targets

Strategies

1. C ountermeasures against global warming 30% reduction
in CO 2 emissions throughout life cycle of products
by FY2020 (vs. FY2005)❶ Propagate energy conservation measures at production lines throughout the company (e.g. Recovery of exhaust heat, improvement in theefficiency of power generation) ❷ Promote energy conservation at non-production facilities under standardized internal rules (e.g. Setting of air conditioning, lighting) ❸ Implement measures and incorporate technological advancements that help reduce CO 2 emissions at various life cycle stagesof products including raw material procurement, distribution, use and disposal ❹ Implement activities to educate employees and their families on

2. Development and dissemination of environmentallyconscious products and services

24%❶ Efficient use of resources by promoting the 3Rs: Reduce-Reuse-Recycle (products, packaging materials) ❷ Enhance efforts for biodiversity conservation ❸ Formulate calculation rules for demonstrating the reduction in CO 2 emissions for products and services, and adopt the rules for Designfor Environment ❹ Disclose environmental attributes of products and services actively❶ Continue improvement of regulatory tracking and response to regulations in every region ❷ Enhance chemical safety management of products
throughout the supply chain ❸ Enhance management of information on chemical substances from a global perspective ❹ Improve safety evaluation for ecosystem(1) Environmental protection at
production sites

Implement the following activities according to the FUJIFILM Responsible Car (FRC) system❶ Firmly maintain the system of compliance to meet legal requirements and voluntary control limits ❷ Improve systems and processes to ensure
proper management of wastes ❸ Reduce waste generation through yield increase, reuse of manufacturing waste, conversion of waste into valuables, etc. ❹ Promote resource recovery and recycling to reduce the waste generated at production sites in Europe and North America ❺ Reduce
VOC emissions from the film manufacturing process ❻ Reduce water use through reuse and other water conservation efforts(4) Employee education

4%

reducing their CO 2 footprint (e.g. ICE Project, Safe-driving and eco-driving activities)

3. Improvement of chemical substance management

4. Improvement of
the infrastruc isk management using manageture for achieving (2) R
ment systems
environmental
targets(3) Information disclosure and communication of relevant information

Energy-Saving Measures❶ Improve quality and efficiency of business by use of IMS and EMS ❷ Enhance risk management for product safety and occupational safety❸ Enhance Corporate Social Responsibility in procurement process

Educate and train employees in the area of environment, chemical substance management, product quality, product safety, occupational safety, andbiodiversity(TJ)

Fujifilm (other sites in Japan)
Toyama Chemical (in Japan)

30,000Fuji Xerox Group (in Japan)

25,0000■ Annual changes in CO2 emissions*
2,000
1,487

1,500

1,534

1,312

500

Medium-term targets (2014)

1,242

34

362
33

31

326

298
29

30

1,084

1,316

1,267

34

30

■ Fuji Xerox Priority Targets (Environmental Medium-Term and 2012 Targets)

1,106

923

884

Offices

Distribution
Products & services

Products

Facilities&
factories

Absolute CO 2 emissions: reduce CO 2 emissions from domestic and overseas offices by more than
1%/year (relative to FY2007)
Reduce CO 2 emissions from distribution: 314 kt-CO 2
CO 2 emissions reduction at the customer level: by 2,178 kt-CO 2
Preservation of natural resources0

Fiscal 2005
(Base year)

Fiscal
2007

Fiscal
2008

7,535

8,554

Fiscal 2005
(Base year)

Fiscal2007

Japan, manufacturing

Japan,
gas

3,482

2,784

2,587

7,131

6,477

7,008

6,353

Fiscal
2008

Fiscal
2009

Fiscal
2010

Fiscal
2011

Fiscal
2007

Fiscal2008

9,509

Japan,
heavy oil, etc.
Japan,
electric power

6,477

7,008

3,482

2,784

2,587

32

27

Japan, gas *3

3,928

6,687

7,535

8,604

9,877

9,509

336

Japan,
non-manufacturing

344

35

25

Japan,
manufacturing

Overseas, electric power

5,130

5,377

4,871

3,922

4,982

5,004

Overseas, heavy oil, etc.*2

235

234

96

21

27

24

913

871

Fiscal
2009

Fiscal
2010

Fiscal
2011

Fiscal
2005

Fiscal
2007

Fiscal
2008

Fiscal
2009

Fiscal
2010

Fiscal2011
871(thousand tonsof CO 2 /year)

923

884

913

30

29

35

25

Paper

Use more recycled paper: recycled paper content = more than 71%

Use more recycled paper: recycled paper content = more than 73%

Overseas, manufacturing

345

362

326

298

336

344

Production facilities

Reduce water use: continue FY2011 results

To be determined

Overseas, non-manufacturing

30

34

34

31

32

27

Offices

Assessment of conditions at overseas sales companies and making the improvement plan
Continue improvement at domestic sales companies yet to achieve zero emission

Application and execution of measures with attention to conditions inother countries
Zero emission by domestic affiliates yet to achieve target

Group total

1,487

1,534

1,312

1,242

1,316

1,267

* Calculation method:
Calculation of CO 2 emission by energy usage specified in the Act on the Rational Use of Energy. Emission
coefficient by electric power utility used for purchased power.

Overseas, gas *3

2,273

2,008

1,892

1,651

1,935

2,150

Group total

27,59428,94225,89024,156

26,61325,626* Numbers for 2007 do not include numbers for Toyama Chemical.

*1 Per unit calorific value is based on the Energy Conservation Act.
*2 Total of heavy oil A, heavy oil C, kerosene, light oil and gasoline*3 Total of natural gas, liquefied natural gas (LNG), city gas, butane and liquefied petroleum gas (LPG)■ Breakdown of consumption of heavy oil, etc. (Fiscal 2011)*(thousand kiloliters)
Heavy oil

Kerosene

Light oil

Gasoline

Japan

58.8

3.8

0.2

0.2

Overseas

0.0

0.0

0.5

0.1

58.8

3.8

0.7

0.3

Group total* Consumption in manufacturing only

Compliance with SVHC*4 list update and stable eGreen System operation*4 Substance of Very High Concern

ChemicalSubstances
Management

Revision of Chemical Substances Management Guidelines

Enhance audit system under the new Management Guidelines

Measures for soil
and undergroudwater pollution, PCB

Measures for soil and underground-water pollution in two overseas site
Preparation for PCB processing (refine costs)

Continue audit under the local regulations
Continue appropriate storage (PCB)

Environment Conscious in Logistics■ Annual changes in total CO2 emissions in domestic logistics*■ Annual changes in domestic transport volume*(tons of CO 2 /year)
Fiscal 2007

Anti-Global Warming Measures* C O 2 emissions from the six major chemical factories in Japan (Fujifilm Kanagawa Factory’s Ashigara andOdawara Sites, Fujifilm Fujinomiya and Yoshida-Minami Factories, FUJIFILM Opto materials Co., Ltd. andFUJIFILM Kyushu Co., Ltd.) account for 56% of the total emissions from the entire Fujifilm Group (including
the Fuji Xerox Group and Toyama Chemical). (see page 65)

64

FUJIFILM Holdings Corporation Sustainability Report 2012

Total CO 2 emissions■ Annual changes in CO2 emissions(Fujifilm: six major factories in Japan)

1,000,000

Four factories
Per unit CO 2 emissions

Two new factories
Target CO 2 emission
100

97
81

81

800,000

72

229,042
184,461

600,000

400,000

779,659
620,098

64

65

223,749

202,890

CO 2 per unit(%)
100
Target844,60280
60

199,42460

40
647,854552,378

520,638

529,105

20

1990

2000

2007

2008

2009

2010

54,254

Fiscal 2008

Fiscal 2009

49,82541,031

Fiscal 2010
40,936

41,450* Total CO 2 emissions are calculated as the amount of CO 2 emitted by FUJIFILM Logistics Co., Ltd. in its
logistics activities for the Fujifilm Group companies. Since fiscal 2006, we shifted calculation method tothe method based on revised Energy Conservation Law (travel distance of empty cars is not included in
calculations, etc.).

■ Annual changes in amount of CO2 reductions andreduction rates through transportation efficiency
improvements* (Domestic distribution)
Amount of CO 2 reductions(tons of CO 2 /year)
CO 2 reduction rate (%)

2011

02012 (target)* P er-unit CO 2 emissions: Shown as indices, with CO 2 emissions per unit of production in fiscal 1990 set at 100* C O 2 emission coefficient for electricity: For fiscal 2008 and subsequent years, the power industry’s adjusted
emission factor announced by the Japanese Ministry of the Environment in December 2009 is used.

CO 2 reduction rate (%) =(million tons/kilometer)

Fiscal 2011
Transportation volume

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

230

182

162

164

175

* R ange of transportation volume is calculated within the range of ownership in compliance with reporting
under the Revised Act on the Rational Use of Energy.

■ Annual changes in reduction in export packaging
material weight* (Cumulative total)
Packaging material
reduction rate(%)

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

2.6

3.5

5.9

5.7

3.4

Weight reduced
Total material weight + weight reduced

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

3,550.1

5,810.1

6,691.0

7,004.0

6,969.9* Total weight of export packaging materials handled by FUJIFILM Logistics in fiscal 2011 was 4,098.2
tons. Weight was reduced by 138.7 tons, with yearly reduction rate of 3.4%.

6.1

10.4

14.0

14.8

14.4

■ Annual changes in container and packaging material*used (Fujifilm non-consolidated)(thousand tons/year)

508,588

200,000

0

6,353

7,131

33

Output in 2011 reduced by 6% over 2010. On the other hand, CO2
emissions per unit (per production volume) rose by one percent.
This is believed to be due to slight drop in production output, startup
of new production equipment, and increased energy consumption
for new product development, despite improvement in production
efficiency with energy-saving technology, etc. In 2011, waste heatcollection technology and energy-saving technologies in the solvent
collection process will be applied across the organization, chiefly inflat panel material manufacturing. Measures aimed at energy conservation in manufacturing processes and an improvement of cogeneration energy conversion efficiency are being planned at each
worksite in 2012, projecting a 40% improvement in CO2 emissions
per unit compared with 1990 levels.

Fiscal
2011

4,365

1,106

CO 2 emissions(t-CO 2)

Fiscal
2010

6,082

28

Annual changes in amount of CO2 emissions andCO2 emissions per unit of output at six main
domestic factories handling chemicals*(TJ)

Fiscal
2009

8,554

1,084

Response to RoHS in each country

Overseas,
electric power

9,877

Fiscal2005

Overseas,
heavy oil, etc.

24

5,004

8,604

4,365

7,946

4,982

3,922

7,946

Japan, non-manufacturing

REACH compliance

6,082

27

1,651 21

8,081

Readjust the setting for 2020 targets and promote measures
Reduce CO 2 emissions from distribution: 336 kt-CO 2—

96

Japan, heavy oil, etc.*2

Reduce new resource inputs more than 2,500 t by reusing components

Products

8,081

Overseas,
gas
2,150

Japan, electric power

Reduce new resource inputs more than 2,245 t by reusing components

Reduction in environmental risk from chemical substances
Decide process for compliance with RoHS in China 2nd stage (continuing partly)
EU: Response to RoHS revision
Article *1: Startup of AIS*2 -compliant, permanent eGreen System*3 and Revision for AIS Ver.4.0
compliance*1 Molded items (products/parts) *2 Article Information Sheet *3 Green Procurement System

6,687

25,626

1,935

4,871

3,928

26,613

Overseas,
manufacturing

3Rs

RoHS compliance

Facilities&
factories

Continue reduction by 3%/year with energy-saving measures, aimed atachieving 50% energy consumption rate in 2020

24,156

Overseas,
non-manufacturing

Controlling global warming
Introduction of energy saving measures and verification

1,892

5,377

5,000

28

Development &manufacturing

2,273 235

25,890234

10,0007%

345

Facilities&
factories

2,008

15,0008%
1%28,94220,000Fuji Xerox Group (outside Japan)

56%

27,594

5,130

Fujifilm Group (outside Japan)

1,000

FY2012 targets

Fujifilm (six major factories in Japan)(thousand tons of CO 2 /year)❶ Enhance information disclosure through various methods (e.g. Sustainability Reports, websites) ❷ Verify adequacy of the current system to meetsocial requests through dialogue with stakeholders

Management items■ Annual changes in energy consumption*1

Packaging material reduction rate (%) =Amount of CO 2 reductions
Total CO 2 emissions + CO 2 reductions* In the fiscal year 2011, we enforced our activities for CO 2 reductions in collaboration with a specified
consigner. Major reduction initiatives, which proved effective, include improving carrying efficiency bydouble stacking during transport and enhancing gasoline mileage by eco-driving.

Total consumption

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Fiscal 2011

24.6

23.3

19.4

19.0

18.5

* T otal of corrugated paper boxes, paper materials, paper containers, metal materials, plastic molds,
plastic film/sheet and glass used

FUJIFILM Holdings Corporation Sustainability Report 2012

65

◆◆◆

Data and Information: Environmental Aspects

Data and Information* Organizations covered in the environmental performance data are, as a general rule, those that are
shown in the consolidated financial statements, and are significant in terms of environmental burden. However, certain sales and manufacturing (assembly) subsidiaries are excluded.
Those not shown specifically are included in the tabulation figures above.
Moreover, figures for the Group total may not reflect the sum of each subtotal.

Conserving Resources Measures

Reducing Chemical Substances Emissions■ Zero emissions■ Annual changes in valuable resources*

Fujifilm achieved zero emissions in 2003 and continues to improve
the level of waste management. A future goal is to achieve zero
emissions at Fujifilm’s overseas affiliates (i.e., production site) and at
the companies newly affiliated with the Fujifilm Group. We will continue to instruct mainly the following affiliates in order to achieve thisgoal:

(thousand tons/year)

Fiscal 2000 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010 Fiscal 2011
Japan

43.0

59.7

55.4

51.9

56.8

54.6

Overseas

9.3

25.0

27.4

22.1

21.2

21.3

52.3

84.7

82.8

74.0

78.0

75.9

Group total* Valuable resources are byproducts resulting from manufacturing that were subsequently sold.

1. D omestic and overseas affiliates that have not achieved zero
emissions with regard to waste generated from launching or closing a plant
2. Domestic and overseas affiliates that generated large amounts ofwaste
3. Domestic and overseas affiliates for which productions is growing
and which are far from achieving zero emissions
As to the definition of “zero emissions” used by Fujifilm and Fuji
Xerox, there is a slight difference between the two companies attributable to their business characteristics, but the term generally refers
to recycling all waste generated in business activities and making
the amount of waste that is simply incinerated or buried at a landfillsite zero.

■ Annual changes in waste generation, recycling & final disposal(thousand tons/year)
80

48.9

70.5

70

9.2
1.0

60

40

20

64.3

7.8
1.2
21.9

11.7

69.1
13.4
1.0

9.9
0.6

20.6

50

30

64.0

24.8

68.4

Final waste
disposal: Overseas

7.0
0.6

Final waste
disposal: Japan
Recycled
volume: Overseas

31.1

25.7

Recycled
volume: Japan

7.6
1.0
39.7

29.0

28.9

29.7

0

70

60.3

60

56.5

55.1

7.3

7.0

51.6

53.0

54.5

6.4

6.9

6.8

Overseas
Japan

4.2

50

56.1

49.2

48.1

Waste
volume *1

Recycled
volumeFiscal
2007

Fiscal
2008

Fiscal
2009

Fiscal
2010

Fiscal2011(thousand tons/
year)

20

0

Fiscal 2000
(Base year)

Fiscal
2007

Fiscal
2008

Fiscal
2009

Fiscal
2010

18.2

91.7

90

0.0

80.2

73.5

Fiscal2011

85.8

Fiscal
2011

30

Japan

36.2

40.7

34.3

29.5

30.0

30.3

10

Overseas

12.7

29.8

29.7

34.8

39.1

38.1

Group total

48.9

70.5

64.0

64.3

69.1

68.4

0

Japan

28.6

39.7

33.1

28.9

29.0

29.7

Overseas

1.0

20.6

21.9

24.8

25.7

31.1

29.6

60.4

55.0

53.7

54.7

60.8

Group total

1.0

1.2

0.6

1.0

0.6

7.8

9.9

13.4

7.0

19.3

10.1

9.0

10.5

14.4

7.6

*1 Processed by external service providers*2 Simple incineration or landfill disposal

10.3

10.1

Overseas

1.7

1.9

1.9

1.6

1.7

1.7

32.8

14.7

13.1

11.3

12.0

11.8

Japan

Overseas
0.2

Japan

SOx emissions

NOx emissions
91.7
80.2

20

85.6

82.5

73.5

Soot particle emissions

0.0

Atmospheric emissions ofspecified CFCs*

18.2
Fiscal 2000
(Base year)

Fiscal
2007

Fiscal
2008

Fiscal
2009

Fiscal
2010

52.4

4.1

50

6.3

51.9

50.3

55.3

5.6

Japan

5.2

Total amount of COD *2

Total amount of BOD *3
48.5

46.1

46.3

45.1

49.6

51.4

Pallets, pipes, clothing, heat insulation materials

Plastics (mixed)/Filters

Blast furnace fuelMagnetic tape

Blast furnace fuel, tatami mat material, heat insulation materials

Aluminum hydroxide

Alumina

Inorganic sludge, polishing agent

Cement, roadway material, construction materials

Organic solvent

Paint thinner

Acids and alkalines

Neutralizer

Mixed flammable waste products

Solid fuels, electricity and hot water production

Fluorescent lamp

Glass wool, mercury

Batteries

Zinc, smelt iron

Left over food, raw garbage,organic sludge

Fertilizer, animal feed

Documents, empty boxes

Recycled paper

Metals such as iron, aluminum,and copper

Smelt metal

Fiscal
2010
18

Fiscal
2011
22

6

3

2

6

1

90

69

47

25

24
470

Japan

786

612

454

445

Overseas

111

84

43

41

40

Group total

897

695

497

485

510

Japan

8.8

6.4

3.6

2.7

3.0

Overseas

0.2

4.1

2.1

1.3

0.7

Group total

9.0

10.5

5.7

4.1

3.7

CFC-11

1.51

0.76

0.20

1.13

0.10

CFC-12

0.01

0.01

0.00

0.04

0.02

Japan

Fiscal
2007
76.2

Fiscal
2008
85.6

Fiscal
2009
76.4

Fiscal2010
84.1

Fiscal2011
93.2

Overseas

20.3

13.5

13.7

15.3

21.7

Group total

96.5

99.1

90.1

99.4

115.0

Japan

40.0

45.5

46.7

45.5

46.7

Overseas

4.7

3.0

5.6

5.5

6.2

Group total

44.7

48.5

52.3

51.0

52.8

20

Total amount of
nitrogen emissions

Japan

258.8

290.3

286.5

282.3

254.5

10

Total amount ofphosphorous emissions

Japan

4.3

5.0

3.7

9.1

5.2

0

*1 Effluent release into public water bodies*2 C OD (Chemical Oxygen Demand): An indicator of water pollution. COD indicates the amount of oxygen

Recycling method

Plastics (sorted)

Fiscal2009
45

Overseas

Overseas

57.2
5.7

5.7

40

■ Main recycling methods for waste products

Fiscal2008
66

Group total(million tons/year)
52.6

Fiscal2007
84(tons/year)■ Annual changes in water contaminant burden & emissions*1 (tons/year)

Wastewater discharge*2
60

Fiscal 2000
(Base year)

Fiscal
2007

Fiscal
2008

Fiscal
2009

Fiscal
2010

Fiscal2011(million tons/year)

Consumption
volumeRecycled
volume *1

Wastewater
discharge *2

Japan
Overseas

Fiscal
2000

Fiscal
2007

Fiscal
2008

Fiscal
2009

Fiscal
2010

Fiscal
2011

56.1

49.2

48.1

45.2

46.1

47.7

4.2

7.3

7.0

6.4

6.9

6.8

Group total

60.3

56.5

55.1

51.6

53.0

54.5

Japan

18.2

91.7

80.2

73.5

85.6

82.5

Overseas

0.0

0.0

0.0

0.0

0.2

0.2

Group total

18.2

91.7

80.2

73.5

85.8

82.6

Japan

48.5

46.1

46.3

45.1

49.6

51.4

Overseas

4.1

6.3

5.6

5.2

5.7

5.7

52.6

52.4

51.9

50.3

55.3

57.2

Group total

Japan

Group total

Quantity1

15High voltage condensers

Quantity336

426

PCB oil waste, etc.

kg

201.11201.11

Sludge, etc.

m3

10,394.1

10,394.1

Fluorescent lamp stabilizers

Quantity

14,071

15,571Low voltage condenser excluding fluorescent lamps

Quantity

117,092

117,092

Low voltage transformer

Quantity

Rags
Other devices

2

18

kg

919.5

919.5

Quantity16

16■ Reductions in VOCs atmospheric emissions*(Fujifilm non-consolidated) (Fiscal 2009)

Category
Substances requiring reporting
under the PRTR Law

Dichloromethane

253

71

Methyl alcohol

1,398

80

Ethyl acetate

331

82

Methyl ethyl ketone

169

82

Acetone

113

87

Legal Compliance Measures■ Legal compliance and reports on complaints in fiscal 2011
In 2011, there were ten violations of environment-related laws andfour customer complaints—all of them addressed immediately except one complaint in overseas. Greater effort will be made to implement exhaustive controls and to prevent any recurrence.
Japan

Overseas

Total

Number of legal violations (number of cases solved)

5 (5)

5 (4)

10 (9)

Number of complaints (number of cases solved)

4 (4)

0 (0)

4 (4)

■ Responses to environment-related complaints and legal
violations in fiscal 2011*
Company/site name
Description
Response
Company/site name
Description
Response
Company/site name
Description

consumed when water-borne pollutants (primarily organic contaminants) are oxidized upon the introduction of an oxidant.

Response

cates how much oxygen in the water is being used by organisms to decompose contaminants by looking
at the reduction in oxygen in the water.

Company/site name
Description■ Surveying and remediating soil and underground water pollution(FUJIFILM Corporation and its domestic affiliates/Fuji Xerox and its domestic affiliates)

Reduction rate in comparison to fiscal 2000 (%)* Reduction in volumes in fiscal 2011 compared with actual levels in fiscal 2000

*3 B OD (Biochemical Oxygen Demand): BOD is a way to measure the degree of water pollution, and indi-

The Fujifilm Group autonomously conducts environmental surveys
on soil and underground water pollution. Regarding substances thatare used at manufacturing facilities and that are subject to environmental limits set by regulations, the Group rigorously manages theusage and storage of such substances and monitors the concentrations of such substances in underground water. We are prepared todeal with any unforeseen pollution incidents in a timely fashion.

Reduction(tons)Name of substance

Substances voluntarily
controlled by the company* Group total

Fiscal
2011

30

Waste product

9.7

0.0

40

Fiscal
2010

9.2

11.2

■ Annual changes in volume of atmospheric emissions

82.6
0.2

0.0

50

Fiscal
2009

7.6

12.8

Pollution Prevention Measures

Recycled volume*1

Fiscal
2008

11.7

31.1

(million tons/year)100

Storing and managing amount

Unit

High voltage transformers

10

Fiscal2007

Japan
Final waste
Overseas
disposal*2

Japan* Numbers for 2007 does not include numbers for Toyama Chemical.

Fiscal2000

Group total■ Annual changes in atmospheric emissions of VOCs

Group total

47.7

46.1

45.2

Types of equipment containing PCBs

(Hundred tons/year)40
30■ Storage and management of devices/equipment
containing PCBs** Not including items with trace levels of PCBs

Fiscal 2000 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010 Fiscal 201160
Fiscal 2000
(Base year)

http://www.fujifilm.co.jp/corporate/environment/preservation/site/atmosphere/
prtr.html(million tons/year)70

10

In addition to those substances that must be reported under the PRTR
Law (Pollutant Release and Transfer Register Law), Fujifilm controls
another 10 items on a voluntary basis, primarily substances specified
by the Japan Chemical Industry Association as requiring autonomous
monitoring, and has been endeavoring to reduce those emission
on consolidated basis. Data (usage volume, atmospheric emissions
volume, emission into public water, volume going into sewage water,
volume moved outside of facilities, and volume recycled) on substances used in amounts of one ton or more per year by Fujifilm andits domestic affiliates may be found on the following Fujifilm website.
(in Japanese only)

Consumption volume

80

33.1

28.6

■ Annual changes in water consumption, recycling anddischarge as wastewater■ Response to the PRTR Law (Fujifilm and its domestic affiliates)

Response
Company/site name
Description
Response

FUJIFILM Techno Products Co., Ltd., Hanamaki Site
Violation of Hanamaki City pollution control agreement on wastewater quality
and the Water Pollution Control Act
Increased chloride sterilization (direct chloride use) and monitoring.
Preparations for installation of alternative facility (225-person tank).
Report on status and future action presented to administrative authorities.
FUJIFILM Techno Products Co., Ltd., Hanamaki Site
Violation of Hanamaki City pollution control agreement on wastewater quality
Further action on adjustments in the installed purifier tank for stabilization
at an early stage. Study into use of flocculants. Report on status and future
action to administrative authorities.
FUJIFILM Finechemicals Co., Ltd., Kanagawa Factory (Ashigara)
VOC problem in O-11 facility’s shelf dryer
1. Washing tower exhaust opening and tank both cleaned
2. Water supply flow meter updated for control at 20 L/min.
3. Work standards defined for shelf dryer VOC control measures
4. Checksheet developed for daily management
Fujifilm Kyushu Co., Ltd.
Zinc concentration in effluent at water discharge point exceeding standard of
2 mg/L, marking 2.7 mg/L
This was caused by rise in concentration of zinc melting out of the white gas
pipe, due to low outflow (large retention) level. No. 1 discharge point for thefacilities in operation will be joined with No. 2 discharge point, which caused
the dilution problem, until the new facility starts up in full scale and diluted
water (distilled wastewater) outflow becomes sufficient.
FUJIFILM Hunt Chemicals U.S.A., Inc., FHUS Dayton
BOD/COD regulation level exceeded due to intermittent low-volume discharge
Cause being investigated through increased sampling. Penalty from authorities
for the excess.

* Relatively minor violations have been excluded.

*1 Includes cooling water usage*2 Includes water, rainwater, etc. used in the business activities

66

FUJIFILM Holdings Corporation Sustainability Report 2012

FUJIFILM Holdings Corporation Sustainability Report 2012

67

◆◆◆

Data and Information

Data and Information

Sustainability Accounting(Labor Environment and Social Benefit Accounting, Environmental Accounting)Labor Environment and Social Benefit Accounting

Labor Environment and Social Benefit Accounting■ Overview of fiscal 2011

<Period of coverage>● Expenditures made for improving working conditions and for social-

Fiscal 2011 (April 1, 2011 to March 31, 2012)

ly beneficial activities for different stakeholders are summarized.
● Efforts are made to create a worker-friendly environment throughexpanding educational seminars and supporting mental healthcare
programs.
● For local communities, expenditure includes donation of masks
and air filters for temporary housing units built after the Great East
Japan Earthquake.
In promotion of art and culture, expenditure includes Fujifilm Squareas the base for preservation and communication for photographic
culture, as well as photo contests.
● Volunteer activity time increased dramatically over the previous yearwith the Fujifilm photo cleaning project, Fuji Xerox earthquake disaster support volunteer tours, etc.

■ Breakdown of labor environment and social benefit accounting<Scope of labor environment and social benefit accounting>Stakeholder<Basic items>

Employees● Objectives of labor environment and social benefit accounting[Facility investments]
Increase by ¥500 million or 10% year-on-year. Major factors wereenergy conservation in flat panel display production facilities andinvestment in global environment protection.

3,346

339

528

Develop a workplace in which
employees can work comfortably

1,381

1,219

459

501

Education for future generations

1

0

Harmony with the local community

78

189

Promote culture and the arts in society(in Japan)

963

727

International community

Consideration for the international
community and international cultures

29

50

NGOs and NPOs

Cooperation with NGOs and NPOs

33

25

Suppliers

Consideration for products

67

57

6,996

8,166

Communities (local society
and government)

Total<Period of coverage><Scope of environmental accounting>
64 domestic companies in the Fujifilm Group (FUJIFILM Holdings, Fujifilm and 19
Fujifilm affiliates, Fuji Xerox and 41 Fuji Xerox affiliates and Toyama Chemical)

10,175

4 million yen

41 million yen* Volunteer activities
Calculated based on the hours spent on volunteer activities, such as area clean-up, working hours, thesalary equivalent to that of those hours, and cost of the activities.

(million yen)

Environmental conservation costs● Accounting method

Capital investment

Environmental conservation benefits
Expenses

Economic impact inside the Group

Fiscal 2010 Fiscal 2011 Fiscal 2010 Fiscal 2011
1. C
 osts incurred within the business
site

3,502

3,585

9,572

1. D
 epreciation is calculated in principle according to the straight-line method over athree-year period.

Reduced pollution levy(1) Environmental damage prevention

2,201

415

4,919

Economic impact outside the Group

Fiscal 2010 Fiscal 2011

-4

6

2,739

2. When costs include expenditures for both environmental and non-environmental
purposes, the portion relating to non-environmental purposes has been excluded.
3. Economic impact within the Group: The difference in value terms from the previous year in fines for polluting and usage of energy, raw materials, water, and otherresources is accounted for, as well as the real impact of recovery, recycling, andother measures in value terms for the year in question.

■ Customer benefits

943

2,773

2,211

2,737 Energy conservation

358

397

2,442

2,611

Amount-808-618 Reduced waste materials throughreuse and recycling*4

1,668

1,593

Polymeric materials

875

881

Aluminum materials

228

Others267

144 Reuse of aluminum materials
383 Reduced volume of CO 2 emissions

5,991

Recovery and recycling
Silver3. C
 ost of management activities

76

43

8,143

9,820

23,136

21,694

4. Research and development costs

931

1,374

20,005

18,945

4. Digital color multifunction device and printers

11,31019,6495. C
 osts for social programs

0

0

297

109

Total

56,91989,203

6. C osts for handling environmental
damagePollution levies

11

9

211

204

4,545

5,020

45,88944,551

23,651

3. Film for LCDs: WV films

Total

Reduction in CO 2 emissions *3

11,80839,468

2. Pre-sensitized aluminum plate not using
plate-making film

-25 tons

10,935

QuickSnap recovery,
7,386 Parts recovered fromused equipment

8,392

9 tonsReduced water resource
consumption*5

7,660-1,178Reduction in volume of NOx emissions

Reduced raw materials
and resources used9

1. High-density magnetic memory materials-4 tons

1,893

26

Fiscal 2011

0.000

28 tons-1,4432. U
 pstream/downstream costs
Recovery from the market

Fiscal 2010

0.005

Reduction in volume of SOx emissions

Reduction in volume of VOC emissions(2) G lobal environmental protection

Fiscal 2011

Reduction in SOx emissions *1

Reduction in VOC emissions *2(million yen)
Product

Fiscal 2010

8,086

Based on the “Environmental Accounting Guidelines (2005 edition)” published by the
Ministry of the Environment in Japan.

(3) Resource recycling*1 S Ox emissions reductions: ¥45/ton
Bidding price of SOx emissions credits offered by the United States Environmental Protection Agency inMarch 2012 (US$0.56/ton).
*2 VOC emissions reductions: ¥350,000/ton
From the “Economics Evaluation Report on Countermeasures for Harmful Atmospheric Pollutants”
issued by Japan Environmental Management Association for Industry, February 2004.
*3 C
 O 2 emissions reductions: ¥882/tons
Trading price of EU emissions credit 2012 futures (€8.14/ton) at the end of March 2012.

FUJIFILM Holdings Corporation Sustainability Report 2012

1,372

Environmental Accounting

4. Economic impact outside the Group: The difference in value terms from the previous fiscal year has been shown for SOx, VOCs, and CO 2. For recycling, the anticipated benefit in value terms has been shown for the year in question.

68

Volunteering cost

Fiscal 2011

■ Environmental accounting for fiscal 2011

<Basic items>● Environmental conservation benefits

The customer benefits were calculated in amounts through comparing the use of a new product purchased by the client with the environmental burden when the customer uses an older product.
Total customer benefits for 2011 increased markedly over theprevious year by 57%, or ¥32.3 billion. Effect increased with the risein volume of shipment of printing film-free PS plates from China. In
office printers, use of the low-temperature-adhesion “EA-Eco Toner”
spread, increasing power-saving effects.

Hours spent on volunteer activities

Fiscal 2010

Fiscal 2011 (April 1, 2011 – March 31, 2012)

2. To provide numerical environment-related information useful for decision making
by management and supervisors at the working level

Rise in benefits for customers led to marked increase by ¥32.1 billion
or 47% year-on-year.

2,449

Protect diversity

Future generations

The expenditures (including investments) for the year have been added up to arriveat the figures shown. These figures do not include depreciation.

1. T
 o provide accurate quantitative information on volumes and economic effects tointerested parties inside and outside the Group[External economic effect]

Personnel training● Accounting method● Objectives of environmental accounting

Increase by ¥4.3 billion or 24% year-on-year. Energy-saving in the
manufacturing processes and in power use at offices during summer
contributed to the results.

1,523

Ensure appropriate customer response
and safety

Spending was equivalent on a year-on-year basis.

[Internal economic effect]

Fiscal 2011

1,197

Customers[Expenditure]

The economic effect grew year-on-year both internally and externally.

Fiscal 2010

Health and safety

These accounts are prepared to allow the Fujifilm Group to keep up with its activities for improving the working environment of its employees and the amounts spentfor social contributions by preparing data on these activities from an economic
perspective.

Environmental Accounting● Environmental conservation costs

Cost totals

Goal

69 domestic companies in the Fujifilm Group (FUJIFILM Holdings, Fujifilm and
19 Fujifilm affiliates, Fuji Xerox and 46 Fuji Xerox affiliates, and Toyama Chemical)

Figures for personnel training and social contributions may overlap with figures in theEnvironmental Account as well.

■ Overview of fiscal 2011

■ Volunteer activities during working hours(million yen)

Reduction in volume of CO 2 emissions

Reduced volume *6

9-25 tons

25 tons-75

51-38 kilotons

58 kilotons

11,092

10,742110.9
kilotons

107.4
kilotons

80

34

40 kilotons

40 kilotons

56,91989,20367,946

100,038

5,869

Customer benefits are shown in thetable on page 68.

17,709-70

21,959*4 L andfill costs for the waste product (¥100/kg).
*5 W
 ater resource consumption reduction: ¥200/ton for clean water supply, ¥200/ton for sewage watertimes the reductions amount.
*6 V olume of recycle and valuable resources in generated industrial waste

FUJIFILM Holdings Corporation Sustainability Report 2012

69

◆◆◆

Data and Information

Domestic and International Appraisals■ Ranking and status of SRI audit

Third-Party Opinion
SurveyFUJIFILM Holdings has received the following evaluations by external organizations as a corporate group that proactively promotes
CSR actions toward sustainable development. It is included in theSocially Responsible Investment (SRI) index listed below. Also listed
below are evaluations of FUJIFILM Holdings in domestic and international ranking surveys as of July 2011.

Evaluation for FUJIFILM Holdings

6th Toyo Keizai CSR Ranking(2012, Toyo Keizai, Inc.)

1st among 1,117 companies(554.2 points)

15th Nikkei Environment Management Survey(sponsored by Nikkei Inc.)

9th among 449 manufacturing
companies

Despite the continuing impact from the Great East Japan

Eco Brand Survey 2011 CSR evaluation ranking(Nikkei Business Publications, Inc.)

62nd among 560 companies(Eco brand index/deviation: 61.8)

Corporation has made steady progress in following its Medium-

SAM Sustainability Year Book 2012
(Sustainable Asset Management AG)

SAM Bronze ClassEa r t hqu a ke t h roug hout la st yea r, F UJ I FI LM Hold i ngs
Term Management Plan, VISION 80, looking towards fiscal
2013 by restructuring its business around new growth areas andaccelerating global expansion.
Climate change, resource and energy issues, and social

Inclusion in the Dow Jones Sustainability Indexes 2011

Inclusion in the FTSE4Good Global Index

Inclusion in the Morningstar Socially Responsible
Investment Index (as of the end of June, 2012)problems, such as poverty, are becoming ever greater concerns.

Ms. Sachiko Kishimoto

Particularly, following the Great East Japan Earthquake, people

Executive Director
Center for Public Resources
Development

seem much more interested in practicing lifestyles that can leadto a sustainable society and are searching for a principle of daily
life other than simply economic growth. Society is also demanding that corporations contribute in creating new social value—■ Appraisals and awards in fiscal 2011
Recipient70

See pages 37, 39, 48, 49, 52, 55, 58

Name and description of the award

and not merely pursue the enhancement of their own corporate

Awarding entity

worth. In other words, Corporate Social Responsibility (CSR)

Academy of Motion Picture Arts and Sciences

is now required at the very center of each company’s business

FUJIFILM Corporation“Scientific and Engineering Award” in the Academy Award®

FUJIFILM Corporation

Fujifilm Global Site ranked in 2nd place in the Corporate Global Site Usability Survey. Nikkei BP Consulting, Inc.

FUJIFILM Corporation

10 major products such as Digital camera [FinePix X100], Digital mammographysystem [AMULET], etc. won the Good Design Award.

Japan Institute of Design Promotion

FUJIFILM Corporation

The i-Stroke remote image diagnosis and treatment assistance system received
Nikkei Superior Products and Services 2011.

Nikkei Sangyo Shimbun

to open up the corporate and social future with the words,

FUJIFILM RI Pharma Co., Ltd.

Safety Drivers Chiba 2011 Good Plant Award

Chiba Prefecture Safety Driving Association“untiring efforts to promote innovation and reform ourselves.”

FUJIFILM Kyushu Co., Ltd.

Kumamoto Labor Bureau Director Award Incentive Prize in Kumamoto Labor
Bureau’s Health and Safety Award

Kumamoto Labor Bureau

Also, the section Meeting Global Challenges with the Power

FUJIFILM Corporation, Fujinomiya Factory

Fujinomiya Factory received Governor of Shizuoka Prefecture Medal of Honor for
Promotion of Proper Industrial Waste Treatment.

Shizuoka Prefecture

approach. These articles demonstrate the company’s firm de-Toyama Chemical Co., Ltd., Toyama Works

Masatoshi Shimada at Environment Safety Division in Toyama Works received the
Chairman’s Award of Toyama City Association for Safety of Hazardous Materials.

Toyama City Association for Safety of Hazardous
Materials

FUJIFILM Electronic Materials U.S.A., Inc.
(Rhode Island)
FUJIFILM Electronic Materials (Europe) N.V.

Preferred Quality Supplier AwardIntel Corporation

FUJIFILM Electronic Materials U.S.A., Inc.
(Rhode Island)
FUJIFILM North America Corporation
FUJIFILM Hunt Chemicals U.S.A., Inc.
FUJIFILM Imaging Colorants Inc.
FUJIFILM Holdings America Corporation
FUJIFILM Manufacturing U.S.A., Inc.
FUJIFILM Canada Inc.

2011 Safety Award-20 facilities from the noted divisions received the 2011 Safety
Awards including 3 “Best in Class” Awards

FUJIFILM Manufacturing U.S.A., Inc./
Env. & Reg. ComplianceBest JAKES Event for 76-150 (participants) both National and State award awarded
to Fujifilm and the Neil Cost Chapter headquartered in Greenwood.

strategy.
In the opening section of this report, Top Commitment
2012, the Chairman clearly demonstrates the company’s aim

International Imaging Industry Associationof Technology introduces the company’s dynamic business

Following her work at a private think tank, Ms. Kishimoto
took up her current position in 2000. Since 2001, she has
been providing information to corporations to encouragethem to further invest in corporate social responsibility.
Her current focus is on strengthening the engagement ofNGOs and consumer organizations as corporate stakeholders. Ms. Kishimoto is also involved in reinforcing
the citizen sector, such as improving NGO capacity andpromoting philanthropic donations. Her current roles also
include: part-time lecturer at Rikkyo University’s Graduate School of Social Design Studies; representative of the
CSR Review Forum Japan; board member of the Japan
Fundraising Association; and executive board member of
the Japan Association of Charitable Organizations.

termination to respond to society’s demands, and we highly
value this dedicated standpoint. We also appreciate the fact thatof such due diligence is to identify potential risks to human

this report covers a wide range of stakeholders’ opinions andrights and other areas in advance. The FUJIFILM Group’s busi-

specifically allocates a number of pages for stakeholder com-ness is diversifying and therefore it is important to raise conven-munications, further demonstrating the company’s willingness

tional risk management to the level of corporate due diligence.

to communicate with society. Finally, the Photo Rescue Project

We also recommend the company to involve stakeholders inundertaken by the FUJIFILM Group soon after the Great East

the process of exercising due diligence in order to maximize its

Japan Earthquake must have been of great reassurance to thoseeffectiveness.

who suffered in the Earthquake. The project also provided an

Secondly, we expect the company to approach CSR as aopportunity for FUJIFILM staff members to revisit the origins

global corporation and further enrich their CSR reporting. Many

National Wildlife Turkey Federation (NWTF)

of their business—photography. People from both sides of theof the efforts by the company included in this report concern
projects undertaken in Japan, and the stakeholders who provided
opinions are mostly Japanese. Taking into consideration that

FUJIFILM Speciality Ink Systems Limited

Britain’s Best Process Plant

Cranfield University School of Management

tragedy must have been blessed by the precious experience pro-

FUJIFILM Imaging Colorants Limited

Gold Medal for Occupational Health & Safety

The Royal Society for the Prevention of Accidents(RoSPA)

vided through this project.

FUJIFILM France SAS

Imprim’Vert Certificate (“Green printing certification”)

P2i: pole d’innovation de l’imprimerie

FUJIFILM Printing Plate Co., Ltd.

The 2010 annual pollution reduction top 10 enterprise

Hebei province Sanhe government environmental
protection work of the leading group

CSR management.

FUJIFILM Hunt Chemicals Singapore Pte. Ltd. Singapore Chemical Industry Council Responsible Care Awards 2011

Singapore Chemical Industry Council (SCIC)

Fuji Xerox Co., Ltd.

Fuji Sankei Group Award at the 21st Grand Prize for the Global Environment Award

Fujisankei Communications Group

Fuji Xerox Co., Ltd.

Sustainability Report 2011 received the Gold Award in the Sustainability ReportingAward of the Green Reporting Awards, Sustainability Reporting Awards in 2012.

Toyo Keizai, Inc./Green Reporting ForumFuji Xerox Co., Ltd., Ebina Center

Certificate for Longstanding Excellence in Waste Disposal Management

Kanagawa Industrial Wastes Association

Fuji Xerox Manufacturing Co., Ltd.,
Suzuka CenterTwo employees at Suzuka Center received the Prize for Creativity, Commendationfor Science and Technology by the Minister of Education, Culture, Sports, Scienceand Technology.

Fuji Xerox Advanced Technology Co., Ltd./
Fuji Xerox Manufacturing Co., Ltd.

100% recycled plastic drum cartridge received the Japan Packaging Content 2011
Electric Equipment Packaging Category Award.

Japan Packaging InstituteFuji Xerox (China) Limited

Outstanding Contribution Company to China IT Industry Green Development 2011
CSR Award/Corporate Award 2011 in China

Information World

Fuji Xerox Singapore Pte Ltd.

“Best Environmental Practices” in the HRM Awards 2012

Human Resource Magazine (HRM) Asia

FUJIFILM Holdings Corporation Sustainability Report 2012

ProfileMinistry of Education, Culture, Sports, Scienceand Technology

We would like to make the following suggestions for future

more than half of the FUJIFILM Group’s sales—and half of theiremployees—are overseas, corporate efforts and reports should

We recommend that the company establishes a mechanism

have a firmly global viewpoint that equally targets overseas

to undertake more comprehensive assessments of the negative

stakeholders. Further, the global challenges that the company

impacts of their business on society, referring to the section cov-

acknowledges need to be extended to the area of human rights,

ering “due diligence” in ISO 26000, an international standard

in addition to the environment. This is, in part, related to theproviding guidelines on CSR. ISO 26000 defines due diligence

first suggestion mentioned above. The group is now widening its

as a “comprehensive, proactive process” to identify the nega-business presence overseas, and should update its understand-tive impacts of “an organization’s decisions and activities overing of human rights from a global viewpoint, assessing potential

the entire life cycle of a project or organizational activity.” This

human rights conflicts in terms of types of risk, business areas,

can be achieved by cooperating with parties in the upstream andand geographical areas.

downstream of the supply chain. The company should also makea clear declaration of their commitments to society. The purpose

We sincerely hope that the FUJIFILM Group will makethese issues a priority.

FUJIFILM Holdings Corporation Sustainability Report 2012

71

Fujifilm Group Business Overview

Fujifilm Group Organization Overview

The Fujifilm Group aims to become a global enterprise—trusted by society and customers—that makes broad contributions to the advancement of culture, science, technology and industry. We will also contribute to enhancing quality of life and conserving global resources, while making further contributions to society through active business operations in the Imaging Solutions Segment, Information■ Consolidated revenue■ Consolidated operating income■ Proportion of consolidated■ Proportion of consolidated revenue■ Consolidated
revenue■ (loss)
Consolidated
operating income■ revenue
Proportion
consolidated■ by
Proportion
consolidated
revenue
Solutions
Segment
and Document Solutions
Segment.
by ofregion(Fiscal 2011)
operatingofsegments(Fiscal2011)(loss)■ Consolidated
operating income
1,364
1,364
1,364

by operating(Fiscal2011)■ Proportionof segments
consolidated
revenueby operating segments (Fiscal 2011)■ Proportion
Asia and of consolidated
Asia andrevenueothers by region (Fiscal 2011)

Imaging■ Proportion ofSolutions
consolidated
revenue
Solutions
Imaging (Fiscal 2011)by operating segments
14.7%

1,129
1,129
1,129

Asia
and
others25.1%
others25.1%

EuropeAsia andEuropeothers12.0%
Europe

46.2%

12.0%
25.1%
12.0%

The Americas
The Americas%
The16.7
Americas16.7%Europe

2008
2008
2008

2009
2009
2009

2010
2010
2010

2011
2011
2011

-500
(Fiscal year) 2007

2008

2009

2010

2011

−421

500
-500
(Fiscal-500
year) 2007
(Fiscal-500
year) 2007
(Fiscal year)0 2007

■ Company name:	FUJIFILM Holdings Corporation

Solutions
14.7%■ Representative:	Shigetaka Komori

14.7%

Imaging
Solutions
Information
14.7%
Information
Solutions
Solutions
Information
40.4%
Solutions
40.4%

44.9%

Document
Solutions

Japan

46.2%

40.4%

44.9%

16.7%

12.0%

Information
Solutions

40.4%

The Americas

2011

Holding Company: FUJIFILM Holdings Corporation

ImagingDocument
Document
Solutions
Solutions
Document
44.9%
Solutions
44.9%

Japan
Japan
46.2
%
Japan
46.2
%

25.1%

1,129

373

1,000
0
0
0

−421
−421
−421

1,500
500
500
500

1,364

2,000
1,000
1,000
1,000

373
373
373

2010

revenue by ofregion(Fiscal 2011)■ Proportion
consolidated
revenue by region (Fiscal 2011)■ Consolidated operating income
1,500
1,500(loss)(1001,500
million yen)
2,073

2009

2011
2011
2011

(100 million yen)(loss)(100 million
yen)
2,000
2,000yen)(100 million
2,000

2,073
2,073
2,073

2008

2010
2010
2010

21,9532008 20092008 20092008 2009

22,171

21,817

0(Fiscal year) 2007

24,34328,46820,00020,000(100 million yen)
20,00030,00010,00010,00010,00020,000
0
0(Fiscal year)
2007(Fiscal year)2007
0
10,000(Fiscalyear) 2007

21,953
21,953
21,953■ Consolidated revenue
30,00022,171
22,171
22,171

21,817
21,817
21,817

24,34324,34324,34328,46828,46828,468■ Consolidated revenue(100 million yen)(100 million yen)
30,000(100 million
yen)
30,000The Fujifilm Group shifted to a holding company structure in October 2006 and has been expanding its group management centered on
FUJIFILM Holdings Corporation.

■ Proportion of consolidated employees by region (Fiscal 2011)(as of March 31, 2012)■ Head office:	Tokyo Midtown, 9-7-3 Akasaka, Minato-ku,
Tokyo 107-0052, Japan■ Established:	January 20, 1934

Asia andothers■ Capital:	¥40,363 million (as of March 31, 2012)

37.5%■ Employees:	144 (as of March 31, 2012)■ Consolidated employees:	81,691 (as of March 31, 2012)■ Consolidated subsidiaries:	268 (as of March 31, 2012)

16.7%

Japan

48.6%

Europe 6.2%

The Americas 7.7%

Fujifilm Group Organization Overview (as of March 31, 2012)
Imaging Solutions*Operating income by operating segment has been revised retroactively from fiscal 2009, with reorganization of corporate expenses.

Holding company
The Imaging Solutions Segment handles
color films, digital cameras, photofinishingequipment, and color paper, chemicals, andservices for photofinishing.

(100 million yen)(100 million yen)
10,00010,000(100 million yen)
10,000(100 million yen)(100 million yen)
1,000
1,000
(100
million yen)
1,000(100 million yen)
10,000
5,000
5,000
5,000

(100 million yen)
1,000
0
0
0

■ Consolidated revenue

−127
−127
−127

−40
−40
−40

−127

−40

3,227

eliminationof corporate
expenses■*Before
Consolidated
operatingincome*intersegmentoperatingtransactionincome*■andConsolidated■ Consolidated operating income*

106
106
106

818

FUJIFILM Holdings Corporation Sustainability Report 2012

818
818
818

13%

(100 million yen)
1,000
500
500
500

742

Production
Services

Toyama ChemicalCo., Ltd.

Subsidiaries

Subsidiaries

Subsidiaries

100%

FUJIFILM Business
Expert Corporation

For information about the consolidated subsidiaries of FUJIFILM Holdings Corporation, please visit:
http://www.fujifilmholdings.com/en/business/group/index.html

Overseas

FUJIFILM Holdings America Corporation
FUJIFILM North America Corporation
FUJIFILM Printing Plate(China) Co., Ltd.
FUJIFILM Imaging Systems(SUZHOU) Co., Ltd.
● SonoSite, Inc.
Fuji Xerox Eco-Manufacturing (Suzhou) Co., Ltd.
FUJIFILM Canada Inc. ●● ZAO "FUJIFILM-RU"● FUJIFILM HUNGARY Ltd.

● FUJIFILM India

Private Limited●●

Fuji Xerox of ●Shenzhen Ltd.

FUJIFILM Middle East FZE ●●FUJIFILM Imaging
Colorants Ltd.

●●

FUJIFILM Diosynth
Biotechnologies UK Ltd.
●●●

FUJIFILM UK Ltd.
Sericol Ink Limited ●FUJIFILM Dimatix, Inc. ●FUJIFILM (China) Investment Co., Ltd.
FUJIFILM Manufacturing ●FUJIFILM Medical Systems (Shanghai) Co., Ltd.
U.S.A., Inc.
Fuji Xerox (China) Ltd.
Fuji Xerox of Shanghai Ltd.
Fuji Xerox Eco-Manufacturing Co., Ltd.
FUJIFILM (Thailand) Ltd.

● FUJIFILM Manufacturing Europe B.V.
● FUJIFILM Europe GmbH

Systems U.S.A., Inc.
FUJIFILM Diosynth
Biotechnologies U.S.A., Inc.

Fuji Xerox Asia Pacific Pte. Ltd.
FUJIFILM Asia Pacific Pte. Ltd.
FUJIFILM（Malaysia）Sdn. Bhd.

●FUJIFILM Danmark A/S● FUJIFILM Holdings France SAS●●●
FUJIFILM Medical

Fuji Xerox Australia Pty. Ltd.
FUJIFILM Holdings Austraria Pty Ltd.

FUJIFILM do Brasil Ltda. ●●● Upstream Print Solution Pty Ltd.

● FUJIFILM Italia S.P.A.

Office Printers
Office Printers
16%
16% Printers
Office16%

Office Printers

16%

5,000
0
0
(Fiscal year) 2009
0
(Fiscal year)
2009(Fiscal year) 2009

0
(Fiscal year)

2009

2010
2010
2010

2010

392

13%

Fuji Xerox Co., Ltd.

(100 million yen)(100 million yen)
1,000
1,000
(100
million yen)
1,000
■ Consolidated operating income*

742
742
742

9,848

10%

Production
Production
Services
Services
Production
13%13%Services

66%

FUJIFILM Corporation■ Consolidated operating income*■ Consolidated operating income*■ Consolidated operating income*

392
392
392

9,848
9,848
9,848

9,739

(100 million
yen)
10,000
5,000
5,000
5,000

75%

106

9,739
9,739
9,739

52%

GlobalServices(100 million(100 million
yen)yen) million(100
10,00010,000yen)
10,000■ Consolidated revenue

9,354

Office Products

Others■ Consolidated revenue■ Consolidated revenue■ Consolidated revenue
9,354
9,354
9,354

Office Products
Others
Office Products
Others52%
Global
52% Products
OfficeOthersGlobal■ Proportion of revenue
Services
52%by business
Services
Global10% (Fiscal 2011)
10%
Services

100%

674

1,035

8,878

(100 million yen)
1,000
500
500
500

500
0
0
2010
2011 (Fiscal year) 2009
2010
2011
2010
2011 (Fiscal year)
2009
2010
2011
0
*Beforeof corporate
20102011 (Fiscal*Beforeyear) elimination
2009
2010
2011expenses
eliminationofcorporateand intersegment transaction expenses
andintersegment
transaction*Before elimination of corporate expenses
and intersegment transaction
Graphic Art
0
0
26%
5%
(Fiscal year) 200920102011 (Fiscal year) 2009
2010
2011
Materials*OperatingFPD
incomeby operating segment has been revised retroactively from fiscal 2009, with reorganization of corporate expenses.
*Before elimination of corporate expenses
21%
and intersegment transaction■ Proportion of revenue by business■ (Fiscal
Proportion2011)of revenue by business(Fiscal 2011)■ Proportionof revenue by business(Fiscal 2011)

Shared service company

674
674
674

(100 million yen)(100 million yen)
1,000
1,000
(100
million yen)
1,000
■ Consolidated operating income*

1,035
1,035
1,035

8,878
8,878
8,878

Graphic Art
Graphic Art
5,000
0
26%
26% Art(Fiscal year)0 2009
Graphic
0 2009(Fiscal year)
26%(Fiscal year) 2009

10%

72

−633

3,227
3,227
3,227

10,000
5,000
5,000
5,000

33%

9,174

9,008

yen)

Life Sciences

Office and Industry/
Electronic
Materials
etc. 9%

9,174
9,174
9,174

9,008
9,008
9,008

The Document Solutions Segment handles
office copy machines/MFPs, printers, production systems and services, office services,
paper, and consumables.

Operating companies

2011
2011
2011

■ Proportion of revenue by business■ Consolidated revenue■ (Fiscal
Proportion■ Consolidated revenue2011)of revenue by business(Fiscal 2011)■ Proportionof revenue by business■ Consolidated revenue(100 million
Optical
Devices
6%(Fiscal2011)6%(100 million
Medical Systems/
Optical
Devicesyen)
MedicalSystems/yen) million
Life
Sciences(100
Office andIndustry/
Optical
Devices
6%
10,000Life
Sciences
Medical
Office and Industry/
10,00033% Systems/ yen)
Electronic
33
%
Life
Sciences
Electronic
OfficeandIndustry/
Materials■ Proportion of revenue by business 10,000■ Consolidated revenue
Materials
33%
Electronic%
etc. 9(Fiscal
2011)
etc. 9%Materials(100 million
Optical
9% Devices 6%
etc.
Medical Systems/

Recording
Recording
Media
Media
Recording
5%
5%
Media
FPD Materials
5%
FPD Materials
21%21%Materials
FPD
Recording
21%
Media

Document Solutions

3,258

3,455

The Information Solutions Segment handles
equipment and materials for medical systems
and life sciences, pharmaceuticals, equipment and materials for graphic art, flat panel
display (FPD) materials, recording media,
optional devices and electronic materials.

2010
2010
2010

FUJIFILM Holdings Corporation■ Consolidated operating loss*-1,000 0-1,000(Fiscal year) 2009
2010
2011
-1,000(Fiscalyear) 2009
2010
2011
*Beforeof corporate(Fiscalyear) elimination
2009
2010
2011expenses*Beforeeliminationofcorporateand intersegment transaction expenses
and intersegment*Beforeelimination transactionof corporate expenses
and intersegment transaction-1,0000*Operating income by operating segment has beenrevisedfrom fiscal
with year)
reorganizationof2010corporate
expenses.
2009
2010
20112009,(Fiscalyear) retroactively(Fiscal
2009
2011
5,000
0
0
(Fiscal year) 2009
2009
(Fiscal year)
0(Fiscal year) 2009

Information Solutions

3,258
3,258
3,258

63%

37%

■ Consolidated operating loss*■ Consolidated operating loss*■ Consolidated operating loss*

3,455
3,455
3,455

Photo Imaging

Electric Imaging(Digital Cameras)■ Consolidated revenue■ Consolidated revenue■ Consolidated revenue

−633
−633
−633

■ Proportion of revenue by business■ (Fiscal
Proportion2011)of revenue by business(Fiscal 2011)■ Proportionof revenue by business(Fiscal2011)
Photo Imaging
Electric
Imaging
Photo Imaging
Electric
Imaging(Digital Cameras)
63%(Digital Cameras)
63% Imaging
Photo
Electric
37% Imaging
37■%(Digital
Cameras)63%by business
Proportion of revenue
37% (Fiscal 2011)

500
0
0(Fiscal year) 2009
2010
2011
(Fiscal year)
2009
2010
2011
0
eliminationof corporate(Fiscal*Before
year)
2009
2010
2011expenses*Beforeeliminationof corporate
expensesand intersegment
transaction
and intersegment*Beforeelimination transactionof corporate expenses
and intersegment transaction
0
2011 (Fiscal year) 2009
2010
2011

2011
2011
2011

*Before elimination of corporate expenses
and intersegment transaction

FUJIFILM Holdings Corporation Sustainability Report 201273

◎ About the artistic work on the front cover
FUJIFILM Holdings Corporation Sustainability Report 2012

The Fujifilm Group is recording and storing cultural and artistic works in the form of photos andimages to pass on to future generations. We do this as part of our social contribution through ourbusiness. Thanks to cooperation from the Tokugawa Art Museum, we are presenting the works
owned by the museum on the front cover of this report.
Furisode Long-Sleeved Kimono for Women, white silk
satin damask with an interlocking swastika pattern anda design of fans, peony, wisteria, and chrysanthemum
Edo period, 19th C.
The Tokugawa Art Museum Collection©The Tokugawa Art Museum Image Archive/DNPartcom[Owned by Kanehime.]
The white silk satin damask is woven to create interlocking swastika patterns, orchids, and chrysanthemum, andis decorated with swastika patterns, fans, peony, wisteria, and chrysanthemum using embroidery and dyes.
The original material belonged to Princess Teitokuin
Kanehime and was tailored into this modern kimono in
1993. This was the only long-sleeved kimono belonging
to Princess Kanehime.

The Tokugawa Art Museum
1017 Tokugawa-cho, Higashi-ku, Nagoya, Aichi, Japan
Tel: +81-52-935-6262
URL: http://www.tokugawa-art-museum.jp/english/index.html
The Tokugawa Art Museum was established in 1935 and displays extensive
holdings of the Owari branch of the Tokugawa family (the head of three honorable houses of the Tokugawa, the ruling shogun family) during the Edo
Period (1603-1867). The Museum owns well over 10,000 items, including
articles left behind by the first shogun, Ieyasu Tokugawa, as well as collections and bridal trousseaus of successive lords and their wives. Since
most of the treasures of the daimyo (feudal lords) were lost in Japan after
the Meiji Restoration and World War II, the holdings of The Tokugawa Art
Museum represent the only extensive repository and collection of daimyo
artifacts. Therefore, this museum is the only art museum in Japan that cananswer the questions, “What are the treasures of the daimyo?” and “What isa daimyo from the Early Modern Period?”■ Please address inquiries on this publication to:

FUJIFILM Holdings Corporation
CSR Group, General Affairs DivisionTokyo Midtown, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052
Tel.: +81-3-6271-2065 Fax: +81-3-6271-1190
http://www.fujifilmholdings.com/en/sustainability/contact/index.html

Date of publication: August 2012

© 2012 FUJIFILM Holdings Corporation