P&G RESPONSIBLE
BEAUTYACTION PLAN

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P&G RESPONSIBLE BEAUTY

P&G RESPONSIBLE BEAUTY DEMONSTRATES our com-

best-in-class performance—one of our historical strengths, andmitment to be a positive force for beauty in the world. It is a sys-that every product has been designed, formulated, and produced

tems-thinking approach to beauty that recognizes the interdepen-with the health and safety of you, your community, and the world indence of five essential principles —Quality & Performance, Safety,mind. P&G Responsible Beauty serves consumers with irresistibly

Sustainability, Transparency, and Equality & Inclusion.

superior products that help make our world better using these five

P&G Responsible Beauty ensures that every product delivers

interconnected principles:

FIVE INTERCONNECTED GUIDING PRINCIPLESQUALITY ANDPERFORMANCEEQUALITY AND
INCLUSION

It all starts with understanding the diverse beauty needs anddesires of women and men all over the world. Our products
deliver outstanding and noticeable benefits. We use
high-quality ingredients from both science andnature, and our product testing goes far beyondindustry standards

We are elevating
diversity & inclusion
beyond female
representation to drive Equality& Inclusion for all people ofdifferent races, ethnicities,cultures, spirituality, sexualorientations, gender identities,
abilities and backgrounds,
within our teams, throughour products, in ourcommunication, and acrossour supply chain.

TRANSPARENCY
Always honest, transparent,and accountable. We work toprovide clear, reliable, and accessible
information about our ingredients, ourproducts, and our progress, while ensuringthat concerns from all stakeholders areheard and addressed. We foster awork environment that encourages
open communication, and sharetechnologies, programs andprocesses to help the beauty
industry have a bigger,positive impact on
the world.

SAFETYFor over 181 years, safety
has been at the heart of what
P&G does. Before considering
an ingredient or marketing a
product, we apply the highest
scientific safety standards,
often exceeding those ofleading independent andregulatory authorities, toensure every ingredient’s
safety and that all products aresafe and recognized as safe byscientists, NGOs,and consumers.

SUSTAINABILITY
We use our brands and ourscale as a positive force for
Beauty in the world to benefit
people and the planet. We focus on
the greatest opportunities for environmental,social and economic impact. We holdour business partners to the same highstandards we have set for ourselves:to use resources responsibly, topreserve the environment, act withsocial responsibility, respecthuman rights, and toreduce environmental
footprint.

ACTION PLAN
P&G Ambition 2030 Goals are the foundational goals of P&G
Beauty. For our P&G Responsible Beauty platform, we haveestablished a broad-reaching action plan that represents
our vision to be a positive force for beauty in the world. Thisaction plan will help get us closer to achieving that vision,
but we don’t have all the answers. As we move forward
together with our partners, we will evolve and update ourplans and progress as we continue to learn.

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RES P O N S IB LE
B R AN DS

RES P O N S IB LE
IN N OVATIO N &IN G RED IENTSOUR brands leverage their voice incommunication to promote social andPROVIDE water-efficient products andenvironmental sustainability:

waterless product innovation to consumers,
focusing on priority water-stressed markets.

l	Incorporate positive environmental cues

in production and communication.

ENSURE priority botanical ingredients arel	Promote equality and inclusion.

identified by Royal Botanic Garden, Kew.

l	Rinse-off products: encourage water

REDUCE the environmental footprint of ourconservation behavior amongst

products, i.e., using fewer ingredients andconsumers.

improving the biodegradability of our rinse-off
formulas around the world.

PROMOTE fair and equal representation inadvertising and its production across gender,

PRIORITIZE the use of responsibly sourced

race, and ethnicity.

bio-based materials or materials prepared using
green chemistry principles.

MAKE Beauty priority communication tools
sight-and hearing-impaired accessible, starting

FUEL category-changing innovation bywith newly created brand communications.

partnering with start ups in emerging ‘green
areas’ such as bio-tech and nature-identical

OUR brands are transparent about ingredientsmaterials, green chemistry and sustainable

and share the brand’s safety science.

materials.
ACTIVELY seek and become a leader insupporting start ups and cooperatives that arefemale owned/led.
ENSURE we have diverse teams supported byan inclusive environment in all sectors of ourresearch & development enterprise.
MAKE publicly available game-changing
technologies, programs and processes to help
the beauty industry have a bigger, positive
impact on the world.

QUALITY ANDPERFORMANCESAFETYSUSTAINABILITY

TRANSPARENCY

EQUALITY AND
INCLUSION

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RES P O N S IB LE
PAC K AG IN G

RES P O N S IB LE
SU PPLY C HAIN

100%

REDUCE our footprint and strive for circularsolutions:

100%
50%
35%
100%

recyclable or reusable. Up to 90% of our major
packaging platforms have plans to be recyclable orreusable across P&G Beauty in 2025.

renewable electricity.

50%

reduction in greenhouse gas.

reduction in the use of virgin fossil-based plastic
across P&G Beauty.
DRIVE increase in the use of refills across P&G

increase in water efficiency.

Beauty via consumer behavior change, newpackaging approaches, novel chemistry & new
business models.

of sites are Zero Waste to Landfill.

PROMOTE the use of responsibly- sourcedRESPONSIBLE sourcing of priority ingredients ofbio-based materials and circular materials.

natural origin, including 100% RSPO certified palmoil / palm kernel oil and derivatives.

MAKE our packaging more accessible for people
with disabilities including tactile markings for sight-

JOIN forces with our External Business Partners

impaired people on hair care and body wash bottles.

and leverage our combined scale to drive environmental sustainability and social responsibility
performance, programs, and outcomes.
MANUFACTURING sites in priority water-stressmarkets / basins for P&G Beauty are locally engaged to help protect water for people and nature.
BECOME a leader in supporting businesses
owned & led by women and diverse groups
throughout our value chain.
CREATE and nurture Kew-inspired gardens toteach employees about biodiversity at all P&G
Beauty manufacturing sites.

QUALITY ANDPERFORMANCESAFETYSUSTAINABILITY

TRANSPARENCY

EQUALITY AND
INCLUSION

“WITH P&GRESPONSIBLE
BEAUTY WE HAVESET STANDARDSTHAT ENSURE
BETTER PRODUCTS
AND A BETTERWORLD FOR PEOPLE
AND OUR PLANET”—ALEX KEITH,C E O, P&G B E AU T Y