Using Genelec’s
brand logos, coloursand typography

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Using Genelec’s brand logos, colours and typography | 06/2024

Brand Logo
This is the Genelec brand core logo. It is the face of ourbrand and acts as a signature and a mark of quality. Itshould always be the most consistent component in allcommunications. In order to maintain this consistency,
a few simple guidelines should be followed.

ColourThe colour options for our logo are Green, Black andWhite. The logo is intended to be used either on white,black or green backgrounds.

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Using Genelec’s brand logos, colours and typography | 06/2024

The brand logo may also be placed over an image. In
this case, use the white logo and an image that:• Represents our brand correctly by being perceptively
pure, enthusiastic, precise and minimalist.
• Appears dark enough to effectively contrast the whitelogo.
• Contains a large, smooth area of uniform colors inwhich the logo is placed for optimum visibility.

Sizing
To maintain full legibility, please do NOT reproduce ourbrand logo at any width below 20 mm (for print) or 100
px (for screen), in any case. The logo should be clearlyvisible and proportionate in relation to the page size. It
should never be the most dominant element presented.

Isolation (Safe area)
A safe area around our brand logo is essential for
legibility and hierarchy. The safe area is defined inrelation to the vertical and horizontal size of the Genelec
brand logo’s letter ‘G’. The vertical measurement ofthe ‘G’ is used as the minimum isolation distanceabove and below the brand logo, while the horizontal
measurement is used for the minimum isolation
distance on either side of the logo. This isolation
distance applies to both the logo’s position relative tothe trim and to any other elements.

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Using Genelec’s brand logos, colours and typography | 06/2024

Positioning
Our brand logo can be aligned left, right or centrally
in a layout while taking into account our restrictions
concerning the safe area around it. After alignment, thelogo should always be placed as close to the bottomof the layout as possible with respect to the required
margins.

Improper usage
In order to maintain consistency with the brandcommunications please DO NOT do any of the following
to our brand logo:• Change its colour.
• Distort or change its proportions.
• Rotate it.
• Crop it.
• Contain it inside other elements.
• Add shadows or other effects to it.

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Using Genelec’s brand logos, colours and typography | 06/2024

Logo with Slogan
This alternative version of the Genelec logo includes ourbrand slogan, The Sonic Reference. As with our mainbrand logo, simple guidelines are necessary to ensure
consistent usage.

ColourThe colour options for our logo are Green, Black andWhite. The logo is intended to be used either on white,black or green backgrounds.

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Using Genelec’s brand logos, colours and typography | 06/2024

The slogan-accompanied logo may also be placed over
an image. In this case, use the white logo and an image
that:• Represents our brand correctly by being perceptively
pure, enthusiastic, precise and minimalist.
• Appears dark enough to effectively contrast the whitelogo.
• Contains a large, smooth area of uniform colors inwhich the logo is placed for optimum visibility.

Sizing
To maintain full legibility, please do NOT reproduce ourslogan-accompanied logo at any width below 30 mm(for print) or 150 px (for screen), in any case. The logo
should be clearly visible and proportionate in relation
to the page size. It should never be the most dominantelement presented.

Isolation (Safe area)
A safe area around our slogan-accompanied logo isessential for legibility and hierarchy. The safe area isdefined in relation to the vertical and horizontal sizeof the Genelec brand logo’s letter ‘G’. The verticalmeasurement of the ‘G’ is used as the minimum
isolation distance above and below the sloganaccompanied logo, while the horizontal measurement
is used for the minimum isolation distance on eitherside of the logo. This isolation distance applies to boththe logo’s position relative to the trim and to any otherelements.

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Using Genelec’s brand logos, colours and typography | 06/2024

Positioning
Our slogan-accompanied logo can be aligned left, rightor centrally in a layout while taking into account ourrestrictions concerning the safe area around it. Afteralignment, the logo should always be placed as close to
the bottom of the layout as possible with respect to therequired margins.

Improper usage
In order to maintain consistency with the brandcommunications please DO NOT do any of the following
to our slogan-accompanied logo:• Change its colour.
• Distort or change its proportions.
• Rotate it.
• Crop it.
• Contain it inside other elements.
• Add shadows or other effects to it.

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Using Genelec’s brand logos, colours and typography | 06/2024

Primary Colours
The Genelec brand colours are green, black, white, grey
and light grey. The specific colour codes are detailed
below. The brand colours should operate as the primary
fill colours for all the graphic elements across Genelec
communications.

Genelec green
RGB
R 0 | G 134 | B 91
hex #00865b
CMYK
Coated C 95 | M15 | Y75 | K 15
Uncoated C 100 | M 0 | Y 90 | K 15
PantoneCoated 2419C
Uncoated 2418U
RAL
R2 Design 160 40 45
K5 Classic 6036 Pearl Opal Green

Tints of black colour
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Using Genelec’s brand logos, colours and typography | 06/2024

Brand Typography
The Genelec visual identity is based on the Helvetica
Neue LT Std typeface and its four cuts. It’s a version
of Helvetica that has been redrawn by Linotype in the1980s. Several differences in alignment have beencorrected, subtle features made consistent, and all theweights and widths work together as one family.
Helvetica Neue LT Std is the typography that should
be used across all Genelec print, website and digitalformats. It can be applied in four weights: 75 Bold, 65
Medium, 55 Roman and 45 Light.

Basic elements of Genelec typography
The guidelines for applying the different weighted
typographies in Genelec communications are displayedon the bottom right hand side of this page. The specifictypographic weights should NOT be applied differently
than stated in the guidelines.

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Using Genelec’s brand logos, colours and typography | 06/2024

Office Typography
When projects are created on workstations andsoftware not suitable for professional level graphic
production, the preferred font to use is Arial.

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Using Genelec’s brand logos, colours and typography | 06/2024