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JCIAwards Entry

2016 Jci Congress In Quebec, Canada
Dream Of Harmony
JCI Japan
Best Local Community Empowerment Program

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JCIPage 1

Entry Information
Award Program: 2016 JCI Congress in Quebec, Canada
Category: Best Local Community Empowerment Program

NOM Information
National Organization: JCI Japan

National President:

Shigenari Yamamoto
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Yokohama
President: Takao Tonouchi
President Email: takao_tonouchi@yanasetech.co.jp

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JCIPage 2

Basic Information
Duration : June 2, 2016 Concert
Staff : 313 member
Participants from Dream of Harmony choir - 723pax (local residents)
Sponsors :Co-host: City of Yokohama
Budget : USD26,000.00
Profit / Loss : 0
In which UN SDG bestfit (if apply): ?:750,000 people attended the 35th Yokohama Port Festival.
Who is benefited ?:730 people took part in Dream of Harmony choir
Objective : Yokohama was once a tiny village. It wasn’t until the port opened toforeign trade that it began to expand to become Japan’s one of the mostpopulated city.
Since the time its port was opened, Yokohama has been vigorously
acquiring new cultures and information from foreign countries andintroducing to Japan.
Yokohama Port Festival will commemorate the opening of Yokohama
Port and the local residents will feel proud of their hometown.
We wanted the festival to be a memorable day for the local residents,
open to men and women of all ages, as they can spend a special momenton the anniversary of the opening of the port. Furthermore, local residents
are given a chance to physically contribute for the festival by took part ina grand choir Dream of Harmony
Overview : 1) The program was designed under the theme of the Yokohama Port
festival The History of the Opening of the Port - A Bridge to the Future: A
Civic Festival to Learn and Celebrate Together, allow the local residents
to physically participate to the festival which commemorate the opening ofYokohama Port.
We developed an original homepage for recruiting eligible participants, atleast 700 individuals. Aside of the online recruitment, we usenewspapers, radio and magazines to promote Dream of Harmony2) We recruited soprano, alto, bass, tenor and child voice.
3) Song Selection Criteria – Aside of the official song of the City of
Yokohama and the Port Festival Theme Song which reflect the images of
Yokohama as international city, we selected songs that recently comeout, familiar with all ages and most likely everyone heard on TV or radiostations.
Also these songs were arranged accordingly since they have different
level of singing skills.
4) They had 9 practice lessons. Participants were given option to choose
their schedule either morning lesson or afternoon lesson so that no one
miss the lessons and choir team works well together, mutual respect foreveryone\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s contributions will glow.
5) For the promotion of Dream of Harmony choir, we use the mass media(homepage, radio, magazines) and poster (train station) and flyers(nearby areas)
Results : 1) According to our original plan, we recruit 700 individuals but the total
numbers of applications reached 723.
More than the half of applicants were female with 50 to 60 years old. Thechoir structure: soprano – 383, Alto – 197, Bass – 16, Tenor – 66, Childvoice– 932) We received more child voice applications than we expected since theMemorial Day of the opening of the port fall on public school’s holiday.
Considering their school attendance, we scheduled our regular practicelessons on every weekends.
3) Participants are also asked to offer comments and suggestions
regarding the Dream of Harmony choir. Their feedback – more than 90%
answered that their experience was very satisfactory, they were happy tocelebrate the Memorial Day of the opening of the port together with thelocal residents and the same time had a sense of accomplishment.
4) Overall, we were extremely pleased with how everything went. There
was no confusion as to the venue, dry run schedule and concert

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JCIschedule.
5) Thanks to the open air stage set up, our concert gathered 20,000
audiences, which is equivalent with the capacity load limit for the venue.
And the Port Festival drew 700,000 people during the event.
Actions Taken : Selection of song was done last October 2015. The following is a list of
criteria for choosing music: the song must be aligned with the purpose of
the port festival, needed to master 7 songs within a limited schedule (9practice lessons only), music that both young and mature aged choirmembers can easily memorize.
Since the choir required a facility with large space for the lesson venue,
we requested cooperation from the city government and privatecompanies to provide us such venue.
【recruitment・practice lessons】
January 20 : activation of homepage, start accepting of applications
February 30 : 1st batch cut off, confirmation with the applicants
March 15 : 2nd batch cut off
March 19 : Start advertise
April 2 : 1st practice lessons
June 1 : Rehearsal
June 2 : Concert【practice lessons schedule】
April 2, April 10, April 16, April 23
May 8, May 14, May 21, May 28【Public Relations】
To promote the Yokohama Port Festival and Dream of Harmony choir,
50,000 flyers were distributed and 3,000 posters were placed at thenearby stations which located within walking distance to the event venue.
Moreover, to attract the event goers from the neighboring towns, we use
magazine and radio advertisement.
1) Print Media - Kanagawa Newspaper press release2) Radio - FM Yokohama, FM Totsuka, FM Fujisawa, FM Napasa etc.
3) Posters - Yokohama Station4) Flyers – distribute 50,0000pcs. in 16 days
Recommendations : Yokohama Port Festival provide opportunity for us to learn the history of
the port, share with others what we have learned. As a result, the local
residents will feel proud of their hometown.
We wanted that the festival opens to men and women of all ages, create
opportunity to the local residents to contribute to the festival in an intimate
way – music, so that they can spend a special moment on theanniversary of the opening of the port.
【Fulfillment】
1) The choir members were able to celebrate the Memorial Day of the
opening of the port together with the local residents.
2) By listening to the official song of the city of Yokohama, the audience
will feel proud of their hometown and raise emotional attachment to thetown.
3) The festival successfully described the history of the Port of Yokohamaand this approach will serve as a precedent as to how to pass theknowledge to the future generations.
【Unfulfilled areas】
1) Gender ratio – Male member 30% and Female member 70%. A gap
between male and female ratio was too much.
2) We need to discuss if collaboration with the male choir group isnecessary to address the above issue.
3) Many of the choir members were more than 60 years old. We need toaccept younger generations aged in their 20s and 30s.

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JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the Yokohama was once a tiny village. It wasn’t until theobjectives of this port opened to foreign trade that it began to expand toprogram?

become Japan’s one of the most populated city.
Yokohama Port Festival will commemorate the openingof Yokohama Port and the local residents will feelproud of their hometown. We wanted that the festival
opens to men and women of all ages, create opportunity
to the local residents to contribute to the festival in an
intimate way - Music so that they can spend a special
moment on the anniversary of the opening of the port.

How does this 【Impact】
program align to We were able to relay the message to the city
the JCI Plan ofgovernment, local communities and private companies
Action?

regarding the importance of celebrating the Memorial
Day of the opening of the port and know more about
history of the port through our Dream of Harmony
program.

【Cooperate】
Since Dream of Harmony project caught a goodattention of the mass media.
Their influence actually multiplied the effort ofYokohama Port Festival Executive Committee andmore people happened to know about the program. As aresult, we got more cooperation from the varioussectors.
【Connect】
We celebrated the Memorial Day of the opening of theport together with the local residents of Yokohama forthe reason that they developed empathy andunderstanding toward our Dream of Harmony project.
Was the budget an Since Yokohama Port Festival has proven to gather
effective guide for many local residents, it is considered as a golden
the financial
opportunity for us to let the people learn the history ofmanagement ofportwhich was opened to foreign trade and raise
the project?

emotional attachment to their hometown with the helpof power of music.
It is also a chance for the local residents, men andwomen of all ages to contribute for the festival.
With the support and sponsorship offered by the city
government and private companies, we successfully cut
down the 20% of the budget intended for venue.
How does this 【Mission】
project advance The event is based on the concept of Thanks to the Port
the JCI Mission
An emotional attachment to the town was developedand Vision?

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JCI

among the participants and after the event.
We talked to non-participants and explicitly relay theessence of emotional attachment.
【Vision】
We wanted the festival open to men and women of allages, as they can spend a special moment on theanniversary of the opening of the port.
Furthermore, local residents are given a chance tocelebrate the Memorial Day of the opening of the port.

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JCIPage 4

Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 78 members
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 25%
Describe the main Dream of Harmonyroles of the 【recruitment・practice lessons】
participating
January 20 : activation of homepage, start accepting ofmembers in thisprogram. applications

February 30 : 1st batch cut off, confirmation with theapplicants
March 15 : 2nd batch cut off
March 19 : Start advertise
April 2 : 1st practice lessons
June 1 : Rehearsal
June 2 : Concert【practice lessons schedule】
April 2, April 10, April 16, April 23
May 8, May 14, May 21, May 28【Public Relations】
To promote the Yokohama Port Festival and Dream ofHarmony choir, 50,000 flyers were distributed and3,000 posters were placed at the nearby stations, locatedwithin walking distance to the event venue.
Moreover, to attract the event goers from theneighboring towns, we use magazine and radio
advertisement.
1) Print Media - Kanagawa Newspaper press release2) Radio - FM Yokohama, FM Totsuka, FM Fujisawa,FM Napasa etc.
3) Posters - Yokohama Station4) Flyers – distribute 50,0000pcs. in 16 days

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JCIPage 5Award Category criteria

3Community Impact

How did the Local Local residents gathered to celebrate the Memorial Day
Organizationof the opening of the port and this meaningful act mustmeasurecommunity impact have been a trigger for them to develop an emotional
for this program? attachment to the city.
Describe the actual We believe that the event has ripple effect oncommunity impact participants, encourging them to review the history ofproduced by thisthe port and the city.
project.

Since the port opened to foreign trade, Yokohama has
been vigorously acquiring new cultures and informationfrom foreign countries and introducing to Japan. They
must be proud of their hometown.

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JCIPage 6

Award Category criteria

4Impact on Local Organization

How did the Local Ensure effective collaboration and cooperation between
Organization private companies and city government in the process
benefit fromof town planning. We also reconstruct our mindset sorunning thisproject? that the local residents can actively play important rolein the endeavor.
How did the Since the event has a purpose to express ourprogram advance appreciation to the port, an emotional attachment to thethe JCI Mission?

town was developed among the participants after theevent.
We talked to non-participants and explicitly relay theessence of emotional attachment.

How did the project By singing the official song of the city of Yokohamaadvance the JCI and other songs or listening to the chorus melody, theVision?

audience were delighted with their hometown anddevelop emotional attachment to the town.

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JCIPage 7

Award Category criteria

5Long-term Impact of the Program

What is the The project is open to men and women of all ages.
expected long-term The participants are provided with a chance to learn theimpact of thishistory of their town, to celebrate the Memorial Day ofproject?

the opening of the port together with the local residents.
Moreover, they were given a vital role to pass on theevent to the future generations.

What changes We must sustain the event and our willingness towould you make to celebrate the Memorial Day of the opening of the port
improve the results
together with the local residents.
of this project?

Since Yokohama Port Festival 2017 has been planned,
we continue to the cultivate a mind of Dream ofHarmony choir to strengthen our emotional attachment
to our town.
As to the pending matter regarding the member’s
gender ratio, we are optimistic to solve the issue for thereason that we can seek cooperation from the malechoir group and we can do some adjustment when
making practice lesson schedule.

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2016/09/18