Nu mb er of st or es

Editorial Policy（as of June 30, 2011）

1,982 stores

As we celebrated the 30th anniversary since our founding, in■MINISTOP CO., LTD.

2010 Ministop redeﬁned its mission. Also, as a medium-term■N.B.G. MS NETWORK CO., LTD.

target (vision), we indicated our■MINISTOP KOREA CO., LTD.

intent to become No.1 for

48 stores

2011

CSR Report

1,538 storesconvenience store customer satisfaction by the end of ﬁscal■Robinsons Convenience Stores, Inc.

320 stores2013, based on our coﬀee, sweets, and rice balls. Our redeﬁned■Qingdao Ministop Co., Ltd.

21 stores

mission is to "realize a society full of beaming smiles with

□RECODS. Co., Ltd.

7 stores(Tokyo, Kanagawa, Osaka, Nara: 1 store each / Hyogo: 3 stores)'deliciousness' and 'convenience'." We view this as Ministop's
corporate social responsibility (CSR), and in this CSR Report wereport on how our initiatives with coﬀee, sweets, and rice balls
are a part of our CSR. We have also revised our Environmental
Policy, and highlight it in this report.

China:

To ensure that this report is read by as many people as21
storespossible, we have focused on those CSR topics we mostRepublic of Korea:

want to communicate to the public, and have distributed

1,538
storesA Word from the President

Ministop's Way of Bringing
Smiles to People's Faces

versions of the report to all Ministop stores. Additional
48
storesdetails and results of our activities can be found on our
website (http://www.ministop.co.jp/) (Japanese Only).
Going forward, Ministop will continue to work with its
customers and other stakeholders to help create a society
full of beaming smiles. We look forward to receiving yourDrop In and Take a Breakcomments and opinions as we strive to achieve this goal.

1,982
storesPhilippines:

320
storesContact

Freshly Steamed, Handmade Goodness

Yoshitaka Moride, Shigeki Kawasaki, Hideaki Noguchi,
Sukenori Ito, Kumiko Tsuji
Environmental & Social Contribution Section,
Communication Promotion Dept.

Ministop's Approach to Fair Trade

MINISTOP CO., LTD.

Japan

Aeon Tower, 6th Floor, 1-5-1 Nakase, Mihama-ku, Ciba City, Chiba 261-8540
Phone: +81-43-212-6489 Fax: +81-43-212-6767
http://www.ministop.co.jp/eco̲social/pdf/env̲2011̲en.pdf

Korea

Philippines

China

Editorial Team: Moriide, Noguchi, Ito,
Tsuji, Kawasaki

Mobile Coupons (available for mobile website members to receive a discount on a purchase):
http://8632.jp/mobile/coupon/index.html (Japanese Only)Oﬃcial Ministop Twitter Account: @ministop̲fan (Japanese Only)1
Oﬃcial Ministop Facebook fan page: <http://www.facebook.com/ministopfan> (Japanese Only)2
1. Twitter is a trademark of Twitter, Inc.
2. Facebook is a trademark or registered trademark of Facebook, Inc. registered in the United States and other countries.

Environmental Considerations in Printing This Report
We support forest conservation by■Ink

We use vegetable-■Printing Method

The "Waterless Printing" technology

using FSC-certiﬁed paper. The FSC

based inks to reduce

is a water-based developing method

veriﬁes that the processes―fromthe release of air-that releases no hazardous liquids.

logging to paper manufacturing

polluting volatile organic

After the developing process, theand printing―are conducted in acompounds (VOCs).

eﬄuent is harmless enough to besound way.

Fair Trade Banana Report
Our Ideas on the Environment

This report can be viewed at the website indicated above.
It can also be downloaded in PDF format.
●Japanese edition (No.12) issued August 2011 (next issue expected June 2012).
●English edition (No.4) issued October 2011 (next issue expected August 2012).

■PaperSweets That Bring Smiles

released into the municipal seweragesystem.

C O M M I T M E N T

A Word from the President

Ministop's Way of Bringing Smiles to People's Faces
The role that convenience stores can play
■Ministop's role in Great East Japan
Earthquake recovery efforts■Aiming for future growth

can now buy ready-to-cook chopped vegetables and small servings

̶You're actively expanding overseas with 1,538 stores inof prepared foods at their local Ministop. We feel that this too is an

Republic of Korea, 320 in the Philippines, and already 21 in China.

important role for us as a component of local community

What is your strategy for Ministop's overseas business, and what

infrastructure. Both in Japan and overseas, we aim toare your plans for Ministop in Japan?

continue to grow as a convenience store chain that bring smiles

3

to people's faces by addressing the needs of local communities,

example, we sold the private brand of milk made by Seicomart
Company Ltd., another convenience store chain.

Where overseas business is concerned, we aim to open another

The number of customers visiting our stores as they reopened

400 stores in Republic of Korea during fiscal 2011, and follow up

̶Ministop must also have suffered extensively as a result

has served to remind us of the important role we play in local

on our expansion into the Chinese market in fiscal 2009 byof the Great East Japan Earthquake. How have you responded

communities. I see it as our mission and responsibility to

opening stores in Vietnam too this fiscal year. Japan imported theand what is the current situation?

society to continue to bring smiles to people's faces in ourconvenience store concept from overseas, and now we'reFirstly, I would like to express my heartfelt condolences to all

capacity as a convenience store operator as reconstruction

exporting it to other countries. I would like to see the concepts

victims of the Great East Japan Earthquake.

progresses.

that we developed here in Japan regarding the role of convenience
stores in local communities, eco-friendly operations, corporate

We too were among the victims of this unprecedented
disaster, the quake and tsunami destroying stores anddistribution centers, and crippling the road network that
represents our lifeline. We started by checking on the safetyof franchise stores and employees immediately after thedisaster, and then we set about doing all we could to restore
outlets in stricken areas, procure and deliver products, andotherwise resume normal operations as soon as possible.

■Fulfilling our mission throughimplementing our target

citizenship and so forth spread to other countries. Our overseas
stores are not of course exact replicas of Japanese Ministop stores.
We adapt them to local conditions. Our mission of bringing smiles

̶You have redefined your mission as "realizing a society full of
beaming smiles with 'deliciousness' and 'convenience'," and have
set yourselves the target of becoming No.1 for convenience store
customer satisfaction by the end of fiscal 2013, based on yourcoffee, sweets, and rice balls.

to people's faces is the same worldwide, but we set targets foreach country according to that country's circumstances.

and society as a whole.

"Mission" of Ministop BusinessW e r e a liz e a s o c ie t y fu l l o f b e a m i n g
s m ile s wit h " d e li c i o u sn e ss"
a n d " c o n v e ni e n c e . "Ministop's Target
Our target is to be No.1.
We aim to have the best stores and employees toensure that our customers continue to choose us.

Our target is to become No.1
for convenience store customer satisfaction

In Japan, we have started doing some new things. For example,

by the end of fiscal 2013.

we're increasing the number of new format stores such as thoseTo achieve this, we aim to become

located in expressway service areas, colleges and other facilities,

Ministop, the place for coffee

we lost to the tsunami had reopened by the end of April in

Yes, we thought about what we need to do to fulfill our mission

and those combined with drugstores (RECODS. Co., Ltd.). In our

Ministop, the place for sweets

permanent rather than temporary facilities. I think that weof "realizing a society full of beaming smiles" and settled on thisconventional stores too, we've increased the number of products

Ministop, the place for rice balls

owe our speedy recovery to the ingenuity and untiring efforts

as a medium-term target to aim for on a companywide basis.

for the elderly and people living on their own. Such customers

As a result of these efforts, all stores apart from the two thatof our people at the front line, and the sense of mission that

Every convenience store offers coffee, sweets and rice balls,

we all felt to get up and running again for the sake of

but we aim to become No.1 by leveraging our unique in-store

everyone in the region.

preparation capabilities and maximizing the Quality, Service

We endeavored to do whatever we could to provision ourin people's minds.

and Cleanliness (QSC) that underpin those capabilities.

customers even as our supply chain dwindled. In the greater

Our stores are our primary interface with our customers, and soTokyo area, where thousands of people were left stranded andstore operations are critical to achieving our target. Making theunable to get home as a result of the quake, our people

most of what each of these products offers̶a relaxing break incontinued to supply rice balls they made themselves in their

the case of coffee, a treat for a special day or person, or sheer

stores until their stocks of rice ran out. We even went outsidepleasure in the case of sweets, handmade warmth and goodness

the Group to procure supplies. In the Tohoku region, forin the case of rice balls̶requires meticulous attention to work
processes and customer service.
Nothing brings us more pleasure than putting smiles on thefaces of our customers, since those smiles signify theirsatisfaction with our efforts to provide deliciousness and thehighest level of QSC. And if our customers are smiling, thosesmiles are sure to spread to our franchise (FC) stores, business
partners, shareholders, and all other Ministop stakeholders, andthat is exactly what we're aiming for̶a society of beaming
smiles.

Actions taken immediately after the Great East Japan Earthquake
March 111

Established a Headquarters Response Team in the company headquarters and an
On-the-spot Headquarters Response Team in our Tohoku District Office.

March 23
April 29

Started shipping sweet buns from Kyushu and Tokai areas.
All stores back in operation with the reopening on this day of the Hachinohe
Yume no Ohashi Store. 1

March 12

Dispatched first support team (12 management level personnel, including officers) to theOn-the-spot Headquarters Response Team.

March 13−May 31

Collection of disaster relief donations at stores (total collected: ¥103,630,210)

March 12

Delivered 11,520 2-liter bottles of water and 6,000 sweet buns as emergency supplies.

April 1−April 30

Donation of ¥5 for every item sold (total donated: ¥18,333,250) 2

March 13

Started emergency supply deliveries to Miyagi/Fukushima area (20,000 rice balls, etc.).

1. Excluding two totally destroyed stores and three stores near Fukushima Daiichi nuclear power plant

March 14

Started shipping beverages, noodles and other supplies from our Toyota and Atsugi distribution centers.

2. Soft serve ice cream, HAPPYRICH (happy and rich) SWEETS

Nobuyuki Abe, President and Representative Director, Ministop Co., Ltd.

3. As of June 30, 20112

O

anytime, day or night.

S

Ministop, the place to come for a break,

I

N

Coffee that brings smiles
e as itCoffeshouldved
be serI

That's how we would like people to think of us,Vand so that's why we offer freshly brewed coffee.
How could we leverage our expertisein in-store food preparation to bringsmiles to people's faces as they take abreak? That was the challenge we set
ourselves, and Mʼs STYLE COFFEE iswhat we came up with.
We offer tempting freshly brewed drip
coffee at any time around the clock.
We wanted to become the local
convenience store that people drop inon every day for a tasty cup of coffee,
whether it's to drink in the car on theway to work, sip at the office, or enjoy
while chatting with friends.
A cup of coffee is an occasion

After brewing, wetransfer our coffee
immediately to thedispenser to ensure
the freshly brewed
flavor is not lost.

wherever you drink it, and so we goout of our way to provide quality andserve it the right way.

"How about a cupof freshly brewed
coffee?"We put priority on
communication withcustomers.

nd
a
n
pi
o
r
eak
r
D
b
ea
k
a
t

Doing things differently
We keep thecondiment area clean
at all times to ensurea totally agreeable
experience.

This may not be of interest to drinkersof black coffee, but our stirrers are alittle special. You see, thinning is an
important aspect of growing healthy
forests, and our stirrers are made fromthinnings taken from Japanese forests.

About Mʼs STY

LE COFFEEe store ow―The franchis

ner's perspect

ive―

Mʼs STYLE
ners to tell us how
We got two store owof their customers.
smiles to the faces
COFFEE is bringing
Putting priority on
basics to ensure
the same great
taste every day

Hiroyuki Kondo, Owner
Matsudo City Ohashi Store（Matsudo City,
Chiba Prefecture）

A lot of customers have come to order Mʼs STYLE
COFFEE rather than buy can coffee, and I get the
impression that they come specifically to enjoy a cup

3Mʼs STYLE COFFEE
Hot coffee ¥150 Iced coffee ¥150

of our freshly brewed coffee.
I think it's very important to provide the same
great taste day in day out to customers who comeevery day for that taste, but that doesn't require
anything special.
All you need to do is remain true to the basics. The
most important point is to transfer the coffee to thedispenser as soon as you have brewed it. Preventing
the coffee from oxidizing is the secret to ensuring thesame great taste.
I put maximum priority at all times on the basics,
whether it's customer service, hygiene management or
any other aspect of store operation. That's the best
way to ensure that more and more customers chooseyou, and the best way to bring a smile to their faces.
And I think that seeing rising sales and happy
customers also motivates my staff to do even better.

Hospitalitythat makes
people smile

Toshikazu Sakamoto, Owner
Jindaiji Higashi-machi Store(Chofu City, Tokyo)

I think that convenience stores should serve the needsof both customers who suddenly want something, andthose who drop in everyday.
Mʼs STYLE COFFEE is in my mind the best possible
product to win daily customers, since it is very
affordable, and enables them to enjoy freshly brewed
tastiness.
Coffee is the ultimate morning drink, and we sell morecoffee from 6:00 to 9:00 AM than at any other time ofday. We do our utmost to provide freshly brewed coffee
to our customers every day.
We are located on a busy road, with a bus stop right infront of the store, and as a result we have a lot of
regular customers, including businessmen on the way towork and taxi drivers working the night shift.
That's why we put customer service above everythingelse, for example by remembering the preferences ofregular customers, and making casual recommendations.
Ministop stores also have an Eat-in corner, and I try to
make ours as cozy a place as possible to take a breakby paying attention to atmosphere as well as service.
I hope to give my customers something to smile about
every day by serving them delicious freshly brewed
coffee with a smile.

4

O

We're really proud of the power

S

Ministop, the convenience store for sweets

I

N

Sweets that bring smiles
Growing flower seedlings from soft serve ice cream sales

ts
Swee
that
bring
s
smile

I

our little sweets haveVto make our customers happy.
Ministop is almost synonymous with soft serve ice cream.
We're as fussy as ever about ingredients and still use
only fresh Hokkaido milk, but in March 2011, wechanged the flavor of our soft serve ice cream forthe first time in 10 years, reducing its
sweetness and making it smoother.
We also offer parfaits and other kindsof sweets prepared in the store. To
ensure that we can promote our
sweets with total confidence, we visit
the locations where the ingredientsare produced, and use only those thatmatch our quality standards.
The key selling point of sweets prepared in
the store is of course their freshness. We pay
particular attention to our soft serve ice cream asa dairy product, thoroughly cleaning and sterilizing
equipment and otherwise practicing rigorous
hygiene management to ensure that we hand over acompletely safe product to our customers.

100/100 in
14 consecutive
auditsdonates flower and tree seedlings toelementary schools selected by draw fromthose that have applied. Ministop endorses

also donating one percent of its
Saturday soft serve ice creamsales to the Foundation.

Flower seedlings presented to children

Recycled plastic
donation boxes that canbe reused many times

Desserts that make you feel happy and a little pampered2011 Monde Selection
Ministop's soft serve ice
cream won a Gold Award.
Award winners:
Soft Serve Ice Cream(Vanilla/Belgian Choco/
Belgian Choco Mix) and
Dessert Cone

The key to food safety

Store sta

Foundation for Flowering and Greening

placing collection boxes in its stores andOur soft serve ice cream in a cup isideal for those who are allergic towheat, almonds and other foods. Our
cups are also shaped to be held easily
by young children, enabling them totake their time as they enjoy the flavor.

Storehygiene auditscores:1

Under its Circle of Flowers program, thethis program, and has been supporting it by

A choice of cone or cup

We practice rigorous hygiene management, each store
implementing regular inspections, and Store Advisors
providing appropriate guidance on their rounds. We apply
the strictest standards to ensure food safety, and havealso introduced a Soft Serve Ice Cream Meister system toboost soft serve ice cream-related knowledge and skills.

The Circle ofFlowers program

Soft Serve Ice Cream Vanilla ¥198

ff comme

nt

Given the increasing diversification of lifestyles,
we put our heads together to see if we could
come up with sweets that could bring smiles toall sorts of customers̶sweets a little fancier
or tastier than those prepared in the store, orsweets that could be eaten with one hand, andsuch like, sweets to serve as a little treat on
the way home from work, for example, or adessert for today's dinner, or something tomark a special day. Our brainstorming led to
the launch of HAPPYRICH (happy and rich)
SWEETS as a new brand that has added to thebreadth of our lineup of sweets.
2010 was a year in which convenience store
sweets grabbed the limelight. Convenience
stores rolled out a stream of original productsthat offered something different from thesweets sold by high street and department
store confectio
onerrs,confectioners,

and sold briskly as a result.
One of the major attractions of convenience
stores is that they're so easy to drop into.
Whether you drop by on your own, or with afriend, or as a family, Ministop's HAPPYRICHSWEETS are desserts with a touch of luxury
that will make you feel somewhat special.

Product plan
planning
nning meeting
to b
brainstormim customer
consumptionn scenarios

Soft serve ice cream is Ministop's flagship sweet, an important product that
we offer with pride and confidence to our customers. It not only tastes
great, but we also practice rigorous hygiene management to ensure foodsafety, paying particular attention to dismantling and washing equipment.

Shinichi Tabuchi
Tsukuba
Amakubo Store(Tsukuba City,
Ibaraki Prefecture)

The main reason for dismantling equipment to clean it is to remove residual
milk fat and prevent bacteria from proliferating and contaminating it. We
devote a lot of time to this process because we feel that it ensures that oursoft serve ice cream continues to make people smile.

1. Conducted twice each year by third party auditors, these audits include swab tests of hands and equipment, oil oxidation tests, and checks of kitchen hygiene and product storage/management status.

56Fair Tradeof them by hand.

lyFresh ,
ed
steam
made
d
n
a
h
ness
d
o
o
g

Bringing smiles to customers' faces with riceballs, the ultimate ready-to-eat item available
at any convenience stores. That was thechallenge we set ourselves, and we figuredthat offering handmade rice balls preparedwith freshly steamed rice was the answer.1
All convenience stores these days offer
rice balls with a tremendous range of fillings,

D
A
R

Customers
Wholesalers/
retailers

Producers
Products thatbring smiles toeveryone's face
Exporters
andimporters

Processors

but our rice balls boast the unique value ofbeing handmade. We are able to offer thisTsmiles by making each and every one

R

I

What makes our rice balls different is the way we bringI

S

freshly steamed rice. Rice balls are a very simple food.

Surrounding banana plantations tend to employ
workers on a temporary basis only, but Yoshida Farms
has 60 full-time employees earning a stable income.
Providing a good labor conditions raises worker
motivation, and this in turn results in the production ofquality bananas. In 2010, Yoshida Farmsʼ efforts
earned it Asia's first Fairtrade certification for bananas.
Getting our customers to choose fair trade bananas
enables us to continue buying bananas from Yoshida
Farms. Moving forward, we aim to actively expand ourrange and sales of fair trade products.

A

I

Ministop's rice balls are handmade by our store staff from

To further popularize fair trade products in Japan, in
November 2010 Ministop became the first retailer inJapan to sell fair trade bananas.
We regard fair trade as a long-term
citizenship-oriented business model, as opposed toshort-term collection drives and donations. We want toenable everyone from producers to customers tobenefit from fair trade products, and are particularly
keen to ensure that producers in developing countries
can earn a stable income
ome sufficient at the very least to
feed their families and send their children to school.
We started selling fair trade products in October
2006 with our "TOPVALUOPVALU (brand of value-priced
products)" Fair Tradeade Can Coffee Black in abottle-shaped can, andnd have continued to sell all sorts
of fair trade products.
s.
Our fair trade bananas
anas are grown at Yoshida Farms
and Trading Corporation
ration in Davao Province in thesouthern half of the island of Mindanao in thePhilippines.

F

O"I'd forgotten how good a freshly made rice ball tastes!"

V

E

N

Rice balls that bring smiles

Transporters

value only because of the expertise that we
have

built

up

management,
other

in

ingredientequipment

aspectsoffreshnesssterilization

hygieneandmanagement

through in-store food preparation.
We make our rice balls wholly with
Koshihikari rice grown in Niigata Prefecture,
and we give them a generous size too, butmore than anything else, we put priority on
using freshly steamed rice to provide thatspecial fresh-from-the-cooker texture. We
are very proud of our handmade rice balls,
feeling as we do that they conjure up fondmemories

of

Mom's

home

cookingtheFairtrade
irtrade Certification Mark

moment you bite into one.

Cann be used only by businesses

1. Our freshly made rice balls are still not available
at some stores, but we are steadily expanding areaof availability.

thatat have met Fairtrade Labelling

Handmade rice ball with
Hokkaido salmon filling ¥158

Yoshida Farms bananas are grown without agrochemicals,
and flower stalks are each pruned by hand.

Organizations
ganizations International (FLO)
standards.
andards.

Fair trade bananas¥105 for one, ¥178 for three(as of June 30, 2011)"Now that we earn astable income, we
can raise our childwithout worry."

I feel that showing how we makeeach of our rice balls individually inthe store enables customers to eat
them with confidence. We make up a
number of different types at the sametime, and pay particular attention tostrictly separating fillings so as not tocause allergic responses. Because we
don't use any machinery, making ourrice balls takes time, but I feel that
this just adds to their goodness.
Makoto Tagami
Ikebe-cho Store(Yokohama City, Kanagawa
Prefecture)

7

Yoshida Farms personnel
On the furthest right is owner Leticia Yoshida-Ibabao.

The Camince family who work at Yoshida Farms

8

E N V I R O N M E N T

Our Ideas on the Environment
The impact of Ministop's business activities on the environment and society

Initiatives to save resources

In February 2011, we self-declared our compliance with ISO 14001, the international standard for environmental management

To make effective use of limited resources, we aresystems (EMS). We also clarified the scope of application of our EMS to all of our business activities, and to our relationship with

implementing various initiatives based on our 4R concept,

the environment and society.

which adds "reasonable management" as a 4th R to the 3Rs of

By developing our understanding of how our business activities affect the global environment and local communities, we feelthat we can contribute as a component of local community infrastructure to the creation of a better society and environment, andgive people a reason to smile.

(1) Ministop's food recycling loop

reduce, reuse, and recycle. 1

Rice usedin lunchboxes

Perhaps the best way to reduce waste is to avoid using

Lunch box

StoresFood waste

About
10 kg
daily perstore

anything not absolutely necessary and accordingly destined toTransported
via refrigeratedtruck

become waste. We are reducing the amount of plastic bags anddisposable chopsticks used in our stores by asking customers

OutputCustomers
mers

Input

ministop

StoresSales personnel
Supervision
Communication

Communication
FriendlinessStore construction
materials and equipment

Diesel oil and natural
gas consumed
by delivery trucks

Systems, logistics,
accounting personnel

DeliveryvehiclesElectricity, materials,
and supplies consumed by
distribution centers

Development/
construction personnel
Deciding store locations
Deciding store
speciﬁcations

Manufacturers

Product handlers
Deciding productspeciﬁcations
Product selection
Production site inspection
Deciding sales promotions

Ingredientproduction area

Renewable resources
Non-renewable resources

Electricity consumed by oﬃces
Gasoline consumed bycompany vehicles
Copier paper and other supplies

Food/resource recycling
Reuse of construction
equipment
Wastewater/noise/
vibration/odor

CO2/vehicle emissions

Logistics/accounts/
IT systems

Distribution
centers

Electricity, water, gas, andsupplies consumed byprocessing and other plants

any reusable store equipment to the Ministop Repair Center toContract farmer's
rice paddy

Meat usedin lunchboxes

refurbish and use again.
Waste products/
construction waste(unsold products,
storefront waste bins)

Electricity, water, gas, andsupplies consumed by stores

to cooperate with our efforts to save resources. We also send

Waste products(containers, packaging)

Waste products/noise/
vibration

Waste products(unused, undelivered products)
Food/resource recycling

Wastewater/CO2/
noise/vibration/odor

Recycling plant

We are also endeavoring to recycle unsold box lunches andLocal communities

Products
andservices

Environmental impacts(waste products, agrochemicals)

used oil. We will continue to expand our "ecofeed" and "foodAbout
3.5 kgdaily

Turning pig manure
into compost

recycling loop (Figure 1)" projects under which we work with

Ecofeedexperienced and reliable partners to convert leftover foodPig farm

items into high-quality animal feed and then return the resulting
meat etc. to the market as products. We also endeavor to
reduce our environmental impacts through the reasonable
management of CFCs and other items that cannot be recycled.

(2) Switching store signs to LED lights

Energy saving initiatives

Replacing the fluorescent

To help mitigate global warming, in November 2010, we set

three-color decorative

lighting used to light the
facade store signs withourselves the ambitious target of reducing energy consumption

LED lighting reduces theper store by 12 percent below the fiscal 2007 level by fiscal 2015.

amount of electricity

Since the electricity used in our stores for air-conditioning,

consumed by this signage
by 63.8 percent.

refrigeration and freezing, lighting, and other purposes accounts
for most of our energy consumption, we are focusing on
reducing that consumption by replacing store equipment with the(3) Next-generation low carbon convenience store

latest energy-efficient equipment.
We endeavor to reduce energy consumption through equipping

Main business oﬃce

Waste products/CO2/
vehicle emissions

Education
Supportall of our newly opened stores with the latest environmental
technology, including LED signage (photo 2), and throughenergy-saving practices such as appropriate adjustment of store
temperature and lighting levels. Also, in conjunction with thegovernment's call to save power in the wake of the Great East
Japan Earthquake, we are deploying LED lighting in this fiscal

Environmental policy

year in the 600-plus stores in the areas of eastern and northern

We revised our environmental policy in January 2011 after redefining our corporate mission.
The new policy sets forth CSR initiatives for the environment to be implemented to achieve our mission.

Japan covered by the Tokyo and Tohoku electric power

A next-generation low carbon convenience store developed in collaboration with
Daiwa House Industry Co., Ltd. Use of a solar power system, LED tube lights andan energy management system reduces total annual power consumption by about
8.5 percent compared with a conventional store.

companies that are not yet equipped with dimming systems.
New initiatives for building a low carbon society include theexperimental deployment of solar panels (photo 3) and electric

Ministop's Environmental Policy"Mission" of Ministop Business

We realize a society full of
beaming smiles
with "deliciousness"and "convenience."

To achieve our mission, we will strive to:Helping to create a sustainable society
Creating a sustainable society requires both the appropriate use of resources and2. Save resources and energy to mitigate global warming.

energy, and the creation of systems for recycling resources and minimizing waste.

3. Develop/select safe and reliable products and services.

Cooperation between private enterprise, local governments and other organizations,sustainable way.
We will comply with environmental laws and regulations, honor
our environmental pledges, and prevent environmental pollution
through continuous PDCA cycle-driven improvements.

(4) Store constructed using
FSC-certified woodvehicle charging stands.

1. Recycle resources and reduce waste products.

4. Value the riches of our ecosystem, and use them in a

Hamamatsu Shinbara Store (Shizuoka Prefecture)and consumers is essential to the creation of such systems. We use domestically grown

CO2 emissions related to the production of building

FSC-certified timber to build our stores (photo 4) as a means of helping to mitigate

materials

global warming and conserve biodiversity.2 This is just one of the many ways in whichconstructed with domestic FSC-certified timber are

we seek to base our business activities on a keen awareness of how they all impinge on

Koshigaya-Laketown Higashi Storethe environment.

fromharvesting

stage

for

a

store

33 percent less than for a steel frame store.
(Saitama Prefecture)

1. 3R: Reduce, Reuse, Recycleーthe hierarchy of waste management strategies to minimize waste.
2. FSC-certified: The Forest Stewardship Council (FSC) is an international not-for-profit organization that provides certification to forest products grown according to methods that areenvironmentally appropriate, socially beneficial and economically viable. Use of FSC-certified products contributes to the preservation of forests worldwide and protection of the
global environment.

910

Ministop CSR Report 2011 Performance Data Sheet
Period covered: Fiscal 2010 (March 1, 2010 through February 28, 2011) Note: Diﬀerent from values in the Mini Report.

Data noted in this sheet is a compilation of Ministop's key data not included in Mini Report.
Please refer to the Ministop website for details on activities.
http://www.ministop.co.jp/eco̲social/ (Japanese Only)■ Corporate ProﬁleName:Ministop and our franchise stores(as of February 28, 2011)

2008

2009

FC Contract Certiﬁcation Oﬃcers

85

85

59

Litigation cases

1

1

N/A

210

253

N/A

Franchise stores closing
during contract period(including stores closed before relocation)

130

106

N/A

Franchise stores renewing contracts

95

84

N/A

Franchise stores not renewing contracts

39

36

N/A

Number of SL (Store Leaders) certiﬁed

220

325

235

FY

MINISTOP CO., LTD.

Scope of business:

Operates "Ministop" convenience stores as part of
Aeon's strategic small size store business

Representative:

2010

Number of franchise contracts

Nobuyuki Abe, President and Representative Director

Franchise store openings(including relocated existing stores)

Date established:

May 21,1980

Capital:¥7,491,533,000

Stock exchange listing:Tokyo Stock Exchange, First Section

Company headquarters: 1-1 Kanda-Nishikicho, Chiyoda-ku, Tokyo 101-0054
Main business oﬃce:

1-5-1 Nakase, Mihama-ku, Chiba City, Chiba 261-8540

Ministop and our employees
FY

Oﬃces:

2009

89

64

2010
82

Makuhari Oﬃce (Mihama-ku, Chiba City, Chiba)
Tohoku District Oﬃce (Miyagino-ku, Sendai City, Miyagi)

Average age

36 years, 2 months

37 years

37 years, 9 months

Tokai District Oﬃce (Nakamura-ku, Nagoya City, Aichi)

Average years ofconsecutive service

9 years, 9 months

10 years, 3 months

10 years, 5 months

4.43％

5.08％

4.78％

6

6

5

Ratio of employment of disabled persons

1.97%

2.52%

2.69%

1,987 stores

Number of employees using childcare leave

4

5

2

52 stores

Percentage of staﬀ receiving physicalexaminations (basic)(The number indicates those receiving
physical examinations between April andthe following March).

99%

100%

98%

Kinki District Oﬃce (Chuo-ku, Osaka City, Osaka)
Kyushu District Office (Hakata-ku, Fukuoka City,

Attrition Rate
Number of female managers

Fukuoka)
Number of stores:

2008

Number of hires

MINISTOP CO., LTD.
N.B.G. MS NETWORK CO., LTD.
MINISTOP KOREA CO., LTD.

1,429 stores

Robinsons Convenience Stores, Inc.

331 stores

Qingdao Ministop Co., Ltd.

14 stores

RECODS. Co., Ltd.

(as of February 28, 2011)

3 stores■ Environmental Report
Number of employees:

869

Carbondioxideemissions,by operation

Main business oﬃce
(company vehicles)
1.1％
Delivery vehicles
10.9％■ Economic Report (Non-consolidated)
FY
Revenues − including franchise stores (million yen)

2008

2009

2010

302,911300,442

322,043

7,152

3,990

7,432

Ordinary income (million yen)

Revenues, by product category (FY2010) (million yen)Non-food items
104,424（32.4％）

Processed foods
93,328（29.0％）

FY2010Total
emissions
178,523t

Stores (electricity)
87.5％
FY2009Services 6,441（2％）
Fast foods
81,854（25.5％）

total emissions 174,847t
Annual amount ofelectricity consumption per store

Dairy products 35,994（11.2％）■ Social Report（kWh）195,000

Food recycling ratio
（%）

50

49.3

48.0

46.2

191,540
190,000
188,419

Relations with customers

40

185,982
185,00030

180,000

20

Number of calls received by Call Center, by category
Total of 17,717 (98.7% versus FY2010)

General questions（43.7％）

About
products（20.0％）

About stores（34.1％）

About personnel（0.4％）
Other（1.8％）

Relations with local communities
FY
Number of students participatingin the Child Internship Program
Number of fair trade products soldFY2010 total amount of
donations collected at stores

Main business oﬃce (oﬃces)
0.2％
Other
0.3％

0

2008

200９

2010（FY）

0

2008

200９

2010（FY）

Japan Franchise Association (JFA) common reduction target:
Reduce the energy intensity in stores (the amount of energy consumed per unit of ﬂoor
space per hour of store operation) by 23 percent between 2008 and 2012. In FY2010 it
was 0.131kWh/m2, which was 26.4% lower than FY1990.

2008

2009

2010

454

908

993

Number and weight of plastic bags used per store

N/A¥34,894,902

1,360,000

850,000(including ¥10,399,883 forCircle of Flowers program)

FY
Number of plastic bags used

2008

2009

2010

227,495

218,868

223,672

Weight used (kg)

764

687

707

Versus FY2001

-25％

-33％

-31％

（Sending）

FAX: +81-43-212-6767
Ministop CSR Report 2011

Mini Report Survey
Environmental & Social Contribution Section,
Communication Promotion Dept., MINISTOP CO., LTD.

〜Please Send Us Your Opinions and Feedback〜
Thank you for reading the Ministop CSR Report 2011. We would like to know what you think of our activities andoperations. Please send us your opinions and comments by fax or e-mail. Your input will be used to help determine
our future activities and how we can continue to improve.
Email: hp@ministop.co.jp■ 1. Which parts of the Ministop CSR Report 2011 interested you the most?

■ 2. Which points in the Ministop CSR Report 2011 would you like to know more about?

■ 3. What areas would you like Ministop to work on in the future?

■ 4. Please share any other opinions or comments you would like to communicate to us.

Region in which you live

Gender（ M ・ F ）Prefecture

Age range（）

City/Town

Note: Please do not write your street number, apartment building name, etc.

From what perspective did you read the report? (Check up to 2 boxes.)□ Customer□ Shareholder□ Business partner□ NGO/NPO□ Environment/CSR oﬃcer for company/organization□ Research/educational institution□ Involved with a Ministop store□ Other（□ Student□ Governmental body）Thank you very much.