19 Laurel

Jellieval【Background info】
One of the main causes ofdesertification is the droughtthat is incited byoverpopulation. Kenya faces
one of the most severe cases ofdesertification due to a rapid increase inpopulation; existing land has been unable tocatch up with this. People’s attempt tomaximize land has led to critical problems
such as deforestation and excessive water
usage, leading to ineligible and arable land.
As a result, in Kenya, two-thirds of the land
is unavailable for use.1 Crop and livestock
have drastically decreased. What thismeans is that there is insufficient food forthe population in Kenya. Indeed, Kenya has
been facing a devastating situation due todesertification. In order to solve this issue,
we would like to propose a business modelusing a high water-content Jellyfish sheet torevive the deserted land. This can invigorate
the cycle of crop growth as it stores waterand disperses its water to the soil that has
lost water-holding capacity due todesertification. The utilization of Jellyfish
can also decrease the amount of blooming
jellyfish that have been known to posethreats to the fishing industry and othermarine animals.2
1:
https://www.prb.org/resources/africas-strug
gle-with-desertification/2:
https://www.bbc.com/future/article/2012040
5-blooming-jellyfish-problems【Target Market】
Kenya has been experiencing severe
droughts and land desertification.3 This has
harmfully affected Kenya’s agriculture. As
the agriculture sector employs more than 70
percent of Kenya’s rural population,desertification is an urgent issue that needs
to be solved. Survivors of drought haveclaimed to have suffered from hunger. Thus
our business aims towards the ruralpopulation in Kenya who practiceself-sufficient farming.4 Our business
Jellieval revitalizes unavailable land that is

the ultimate cause of hunger thatdevastates these populations. Not only
those who had already depended on
self-sufficient practices, but those who wish
to engage in self-sufficient crops in thefuture can attain benefits from our business.
3:https://special.nikkeibp.co.jp/as/201207/afr
ica/vol3/step1_p3.html
4:https://www.mofa.go.jp/mofaj/gaiko/oda/files/000074664.pdf【Product/Business explanation】
Our product,Jellieval, is a25-meter squared
sheet made out ofdry-jellyfish which
has a high watercontent topreserve the dried
land. This thinsheet can cover
the seeds that areplanted on thedried land.

Although there is little rain in dried areas,
when it rains, this sheet will preserve thewater and moisturize the soil. Jellyfish areabout 95% water, and are also 80%-90%
made of collagen, which can absorb andretain a large amount of water which issuitable for drylands. We will dry the jellyfish
by using an osmotic pressure method. Not
only will the sheet preserve the water, but it
can also increase the content of inorganic
substances such as nitrogen, phosphoric

acid and potassium which can fertilize thesoil. From this, the soil will not get dried up,
and the lack of rain will not be a problem ofplants not growing and people not having
enough food. This new and revived land willthen be sold to people who were negatively
affected by desertification, or people whowant to self-sufficiently produce foodthemselves. With the continuation of the useof Jellieval, there will be green land all
around the deserted areas.
【Marketing】
In order to popularise our product, we will
be promoting ourselves througheye-catching advertisements on local buses
and billboards to gain public attention. We
will also be cooperating and collaboratingwith some local NGOs that share thecommon goal of prioritizing our Earth, andpromoting sustainable development, toexpand our brand image and name.
Moreover, we will create a website that
contains detailed and comprehensive
information about our product, which willallow our customers to visualize the processof Jellieval, and how it will revive lands andsoils that have been damaged.
【Finance】
We expect our product to reach break-evenin the third year, coming up at $46,750. Our
business startup will be $8100, in which our
first-year operating expenses will beapproximately $194,086, whereas 56.4%
will be covered for development, 34.8% on
legal. The profit will be generated from thesales of Jellieval and the sales of cultivatedland.5The price per sheet(5m×5m) is $230
and the price per acre of cultivated land is$4500. The sales are approximated fromthe average cultivated land owned perperson in Kenya. 6Jellieval is mainly basedin Kenya, but we expect to expand globallyas Jellieval earns more public recognition.
5:
https://www.maff.go.jp/j/council/seisaku/kik
aku/bukai/pdf/genjyou.pdf
6:
https://www.pigiame.co.ke/land-for-sale