Sustainability Report 2010

Top C omm i t ment

To continually ask ourselves whether we are reallycontributing to society and making people happy.
To review our past achievements, focus on our future aims andhow we should accomplish them.
The key to these objectives is to embody the principle of“One for All, All for One” to create new values.

Always asking ourselves questions

02

The framework of the world economy is changing greatly
with emerging economies such as China, India, and Brazil
gaining economic power in a dramatic way. Amid this trend,
we can no longer keep up with the progress of society andthe market by continuing to do business in the way that we
did in the past.
In this age of change, it is as if we are being put
through a huge sieve. In order to survive this severe period,
we must always ask ourselves what role we should play tomake our existence meaningful to society and we need tocompletely review our past ways of doing business. Thisis something we must do if we are to make progress andoffer society unique products of higher quality and value. I
believe this will eventually lead to the fulfillment of our corporate philosophy: contributing to peopleʼs quality of life
and the achievement of sustainable management.

tal assets, we will launch ourselves into an orbit of growth
once again with confidence and courage.
It is clear what we should do. First, we must provide
unique and advanced products. Second, we must pioneer
and expand new markets in the emerging economies,
which are now leading the global economy. Third, we must
firmly establish our new businesses in the fields of healthcare, including cosmetics and food supplements, pharmaceuticals, and functional materials.
To this end, we will focus our managerial and humanresources on the growth fields, thinking not only about
what we should do, but also how and to what extent weshould do it. In this regard it is vital that we continue to beconcerned about sustainability and introduce a process toachieve our goals and targets in an appropriate manner. We
must incorporate the idea of sustainability into our management and implement it as the core of our management
principles in a strategic manner as we move forward.

What we did in the past, what we should doin the future, and how we should do it

Taking on challenges in a bright and forwardlooking manner

At the beginning of the millennium, we faced a “digital shock”
that threatened our core business. In response, under theslogan of “Second Foundation,” we restructured our photographic business and focused our managerial resources on
our priority business fields. Applying the nanotechnologies
we accumulated in manufacturing photographic film, we
stepped boldly into new business fields such as cosmetics,
food supplements, and pharmaceuticals. As a result, wewere able to record our highest ever sales and operating
income in fiscal 2007 and made a V-shaped recovery atan unprecedented speed. Subsequently, the market began
to shrink due to the world recession triggered by the collapse of Lehman Brothers and all our business sectors suffered a serious impact. In the face of this crisis, we restructured our organization, enhanced our management baseby structural reforms, and strengthened the capabilities ofeach of our divisions based on our past experience of overcoming hardships. We are now poised on a new start line
for growth with a range of human resources, technologies,
expertise and know-how, and experience. Using these vi-

The Fujifilm Groupʼs sales came to 2.18 trillion yen (US$23.2 billion), and operating income before deducting thecost of structural reforms amounted to 101.6 billion yen(US$ 1.08 billion) in fiscal 2009. However, we actually registered a loss for the fiscal year because of costs, somethingthat we had expected from the outset. From this fiscal year
onward, we will strive to improve our management base toachieve an operating margin of 10% while making steadyprogress through structural reforms. We regard this year
as a cornerstone to returning to growth and leading theindustry in a range of fields.
For us, sustainability has much to do with the promotion of our management strategies. We will take on the challenge of doing our business in a bright and forward-looking
manner by fulfilling our responsibilities to future generations including our responsibility for solving environmental
problems and fulfilling our social role as a corporate citizen.
Without this commitment, we cannot motivate ourselves
or win the support of individuals, organizations, and othercompanies who are working with us or society at large.

FUJIFILM Holdings Corporation Sustainability Report 2010

The Fujifilm Group has clearly stated its target of reducing
CO2 emissions from its products throughout their lifecycles
by 30% over fiscal 2005 levels by fiscal 2020. This is not aneasy goal, but I believe we can achieve it by tackling challenges in a bright and forward-looking manner.

“One for All, All for One” in creating new values
This spring I had a dialogue meeting with young managers
who will be our future corporate leaders on the theme ofleadership. At the meeting, I introduced to participants a
principle widely accepted by rugby players̶“One for All,All for One,” because I want them to become leaders who
can think about their company and society in their capacity as public figures and who can take action not only forthemselves but also for their subordinates and colleagues,
for the entire company, and for society at large. The principle does not apply only to leaders. It also applies to all
employees, each of whom I expect to work for their colleagues and the company and for society. If each member takes action based on this principle, they will be able
to create new values and contribute to the prosperity ofthe entire organization. That prosperity in turn will benefit
each employee. I have been repeating this idea continually
through my messages in our sustainability reports. “One forAll, All for One” in creating new values. This principle is essential in ensuring sustainability. Each of us is now required
to implement that principle.

Fujiﬁlm Group Corporate Philosophy
We will use leading-edge, proprietary technologies to provide topquality products and services that contribute to the advancementof culture, science, technology and industry, as well as improved
health and environmental protection in society. Our overarching
aim is to help enhance the quality of life of people worldwide.

Fujiﬁlm Group Vision
Anchored by an open, fair and clear corporate culture and withleading-edge, proprietary technologies, Fujifilm is determined toremain a leading company by boldly taking up the challenge ofdeveloping new products and creating new value.

Fujiﬁlm Group Charter for Corporate Behavior
In addition to pursuing profits through fair competition,
corporations must make a contribution to society at large. To
this end, the Fujifilm Group, in its corporate activities in Japanand abroad, respects human rights, observes both the spirit andthe letter of all laws and regulations and international rules, and,acting in a socially responsible manner, works independently
toward the sustainable development of society and the Fujifilm
Group companies, in accordance with the following fiveprinciples.
1. A Trusted Company
2. Social Responsibility
3. Respect for Human Rights
4. Global Environmental Conservation
5. Vibrant Workplaces
Recognizing top management’s responsibility to embody thespirit of this Charter, Fujifilm Group executives shall lead byexample and promote a sound understanding of the Charter bothwithin Group companies and among business partners. They shallstrive to continually take account of views within and outside
the Group, establish efficient corporate systems, and foster highethical standards.
In the event of situations that contravene this Charter, top
management shall clearly indicate both within and outside theGroup its approach to resolving the situation and work to identify
its causes and prevent any recurrence. Top management shallbe accountable, promptly and appropriately disclose information,and take strict disciplinary action when appropriate, including inregard to itself.
[Fujifilm Group Code of Conduct]
URL

Shigetaka Komori
President and Chief Executive Officer,
FUJIFILM Holdings Corporation
Chairman, Group CSR Committee

http://www.fujiﬁlmholdings.com/en/
about/philosophy/law/index.html

The Fujiﬁlm Groupʼs Approach to CSR
The Fujifilm Group’s Approach to CSR is to contribute to thesustainable development of society by putting into practice the
Fujifilm Group’s Corporate Philosophy, and realizing its Vision
through sincere and fair business activities.
We will:
1. fulfill our economic and legal responsibilities, and respondto society’s demands by contributing as a corporate citizen
to the development of culture and technology in society andenvironmental preservation.
2. constantly reassess whether our CSR activities are responding
adequately to the demands and expectations of society andwhether those activities are conducted properly throughdialogue with our stakeholders including customers,
shareholders, investors, employees, local communities, andbusiness partners.
3. e nhance corporate transparency by actively disclosing
information to fulfill our accountability for our businessactivities.

FUJIFILM Holdings Corporation Sustainability Report 201003

CONTENTS

Editorial Policy

FUJIFILM Holdings Corporation Sustainability Report 2010 comprises three parts: “Feature: Enhancing Quality of Life,” “CSR
Highlights 2009,” and “Data and Information.”
This report focuses on the environmental and social activitiesof the Fujifilm Group and provides information and data that are ofparticular importance to the Fujifilm Group and its stakeholders.
To help stakeholders understand our CSR activities objectively
and specifically, we have included the maximum possible amountof quantitative information in this report.
The conceptual diagram on the right shows our editorial policy and the structure of information included in this report.
Please also visit our website (will be updated and will reopenin October).

Environmental

Fujifilm Group and stakeholders(including governance)

Industrial associations,
Government organizations,
Business partners

Social(including governance)(including governance)

disclosed as
IR information

disclosed as
CSR information

Transaction
partners

Activities in the Healthcare Business

Customers

Fujifilm Group

Futuregenerations

Communities

Importance of information
for stakeholders

Disclosed in thesustainability report(PDF)
Related page

NPOs/NGOs

Importance of information to the Fujifilm GroupHigh

Communication (using tools such as dialogue meetings, surveys, and inquiries)

Period covered by the report
Fiscal year 2009 (April 1, 2009 – March 31, 2010) is coveredin the performance data. With regards to the contents ofactivities, wherever possible, we have conveyed the mostrecent trends, including activities in fiscal 2010.
Organizations covered by the report
The Fujifilm Group (FUJIFILM Holdings, FUJIFILM and its
affiliates, Fuji Xerox and its affiliates, Toyama Chemical, andFUJIFILM Business Expert)● Major consolidated companies are shown on page 75 and

URL shown below.

http://www.fujiﬁlmholdings.com/
en/business/group/index.html● Quantitative information about personnel and labor affairs
is non-consolidated data for FUJIFILM and Fuji Xerox.
● The scope of Labor Environment and Social Benefit Accounting is shown on page 54. The scope of Environmental Accounting is shown on page 65.
● The scope of Environmental Aspects is shown on page 64.
URL

FUJIFILM Holdings

Incorporation of
the opinions

Publishing the2009 report

Utilization as
communication tools

December
Formulating
the editorial
policyUtilization as
communication tools
February to May
2010

May to June

Interviewing
individual
departments

Receiving
independent
assurance

Incorporation of the
improvement ideas

Group companies

Collection and provisionof information

September

Publishing the2010 report

Utilization as
communication tools

Daily business operations (CSR activities)

The three principles of AA 1000 APS (2008)
The Principle of Materiality

The Principle of Responsiveness

whether important issues are specified

whether fully meeting the expectations of stakeholders

Foundation Principle of Inclusivity
whether fully involving stakeholders* FUJIFILM Holdingʼs thinking on the above three principles of AA 1000 APS (2008) is elaborated on its website.

04

FUJIFILM Holdings Corporation Sustainability Report 2010

Activities in the Electronic Imaging Business

18

Part 4

Activities in the Graphic Systems Business
Activities in the Document Solutions Business

19
20

Development and Exchange of Human Resourcesby the Fujifilm Group22

CSR Highlights 200925

The Fujifilm Groupʼs CSR and medium-term CSR plan

CSR activities in Europe

26
30
35
37
40
42
44
46
48

Data and Information

53

Page 54 Communication with Stakeholders

Disclosed at the website (HTML)＊ http://www.accountability 21.org /aa1000 aps

Receiving
improvement
proposalsfrom third
parties

12

Part 3

Environment

In line with the three principles of AA 1000 AccountAbility Principles Standard 2008 (AA 1000 APS (2008)), FUJIFILM Holdings
links the Fujifilm Groupʼs CSR activities with the creation of the report as follows.

October

8

Part 6

MarketSocieties(local and worldwide)

Process of creating the report

October 2009

7

Part 5Low

Utilization as
communication tools

Feature: Enhancing Quality of Life

Part 2

Shareholders
andinvestors

Employees

Suppliers

http://www.fujiﬁlmholdings.com/
en/sustainability/index.html

Stakeholders

4

Activities in the Flat Panel Display Materials Business

High
URL

2

Part 1

disclosed as CSR information

Economic

Top Commitment
Editorial Policy

Referenced guidelines● Japan’s Ministry of the Environment: Environmental

Responses to the climate change problem
Stakeholder Dialogue 2010
Conserving biodiversity
Developing a CSR-oriented procurement framework
Improving quality
Social and local contribution through businessSocial and local contribution as a corporate citizen

Communication with Stakeholders/Labor Environment and Social Benefit Accounting
Communication with Customers
Occupational Health and Safety

Reporting Guidelines—Towards a Sustainable Society(2007 Version)● GRI: Sustainability Reporting Guidelines 2006
● Japan’s Ministry of the Environment: Environmental
Accounting Guidelines (2005 Version)

Personnel and Labor (FUJIFILM)

Supplemental information regarding reported matters● The term “employees” refers to all employees, including
managers, general employees, and part-time staff. The
term, “company employees,” indicates full-time staff. To
further ensure the accuracy of the report, the terms “regular employees” and “non-regular employees” (temporary
staff, part-time staff, others) have been used separately as
required.
● The operating company, Fuji Xerox, issues a separate sustainability report. Please refer to that report for details on
the activities of Fuji Xerox.

Environmental Aspects

Personnel and Labor (Fuji Xerox)
Fujifilm Group Green Policy
Environmental Burdens of the Fujifilm Group
Environmental Accounting
Sites Visited as Part of Independent Assurance Engagement
Internal and External Communication
Greater Environmental Governance
The Pink Ribbon Movement in Japan
Activities in Logistics
Domestic and International Appraisals

GRI Guideline (G3) Comparison Table
URL

http://www.fujiﬁlmholdings.com/en/
sustainability/report/guideline/index.html

Independent Assurance Report
Fujifilm Group Business Overview
Fujifilm Group Organization Overview

54
55
56
57
58
59
60
62
65
66
68
68
69
70
71
72
74
75

FUJIFILM Holdings Corporation Sustainability Report 201005

Feature: Enhancing Quality of LifeIn this section, based on the theme of Enhancing
Quality of Life ̶ our corporate philosophy, we will
introduce the five priority business fields of the Fujifilm
Group and describe the development and exchangeof human resources fostered by the Group to support
our businesses.
Activities in the Flat Panel Display Materials Business ......08
Activities in the Healthcare Business ..............................12
Activities in the Electronic Imaging Business ...................18
Activities in the Graphic Systems Business ......................19
Activities in the Document Solutions Business .................20
Development and Exchange of Human Resourcesby the Fujifilm Group .....................................................22

Important cultural property
Sun, moon, pine trees and cranes
Muromachi Period (16th century)
Owned by Mitsui Memorial Museum
The Sun and the Moon made from metallic discs arelaid out on the left and right panels of the folding screen,
respectively, which is typical of sun and moon folding
screens popular in the Muromachi Period. Auspicious pinetrees and cranes are depicted from right to left with flowers
in the different seasons. The cranes resting near water arecolored vividly in ultramarine blue and green-blue, androcks are depicted in a manner that is characteristic ofyamatoe -style folding screen of the Muromachi Period.

06

FUJIFILM Holdings Corporation Sustainability Report 2010

FUJIFILM Holdings Corporation Sustainability Report 201007

Feature: Enhancing Quality of Life

Part 1

A ctivi t i es i n t h e Fl at P an el D is p la y M a t e r ia ls B us ine s s

Leading Progress in LCD Films throughAdvanced Quality Control and Appropriate
Responses to Market Needs▶

Cross-section of an LCD▶

Trunser film

TAC film

WV film
CV film

WV film

Backlight

Total demand for LCDs (by area)(million m2)
150■TVs ■Monitors ■Notebook PCs■Cell phones ■Others▶

FUJIFILMʼs TAC film production capacity(million m2)
900
800

120

Liquid crystal display (LCD) panels are used in a range of electronic products such as flat screen TVs, PCs, and cell
phones. FUJIFILM has been supporting the popularization of LCD panels by supplying high-quality and highly functional
LCD films since the 1970s.

700
600

90
500
400

60

300

Pursuit of beautiful pictures leading to thedevelopment of films for most advanced
LCD panels
FUJIFILM manufactures photographic films by coatingnearly 20 types of emulsion layers* evenly on a highly
transparent base film. We use a very unique and highly advanced technology to coat all the layers at the same time
for higher productivity. Utilizing these advantageous photographic technologies, we have developed the optimum
materials for flat panel displays. Special films developed by
FUJIFILM are used in multiple numbers in the monitors of
PCs and the increasingly popular flat-screen LCD TVs.
FUJIFILM began providing LCD panel films following
the appearance of automatic LCD calculators on the market, which contributed to the spread of LCDs in the latter half of the 1970s. Since then we have been expanding
the business with our Flat Panel Display Materials Division(FPD Materials Division) working to keep up with the progress of LCDs, including upsizing for use in liquid crystal
monitors and notebook PCs, colorization, and the releaseand spread of LCD TVs.
Major LCD films marketed by the FPD Materials
Division include triacetylcellulose (TAC) film to protect thepolarizing plates indispensable for LCDs, wide-view (WV)
film that expands viewing angles, clean vivid (CV) antireflective film, and trunser film for color filters to render colors. In
particular, we have nearly an 80% share of the market for
TAC film and a 100% share of the market for WV film.
FUJIFILM has received high evaluation for its LCD film
materials from flat panel display manufacturers by optimizing its product quality through the use of its advantageous
photographic technologies, and by stabilizing supplies anddeveloping and improving its products in close communication and cooperation with customers in prompt responseto changes in market needs.

Ensuring high quality and expanding
production to become more competitive
TAC film, which was traditionally used as photographic
film, began to attract attention as an LCD film because thetransparency is much higher than for film made from othermaterials. An LCD panel is structured with multiple layers of a glass substrate, filters, and film. For the backlightto permeate through the layers to project images on thescreen effectively, it is necessary to use highly transparent
materials for the layers. TAC film is highly transparent but
can contain fine foreign matter because it is made fromnatural materials. At that time, however, FUJIFILM had already established a technique to remove the matter to ahigh degree, and so TAC film made by the company wasevaluated highly.
We also actively expanded the production capacity of
our films in response to customersʼ needs for larger film forlarger screens and the rapidly increasing demand, and the
expansion has given us a competitive edge. A lot of different materials go into the making of LCD panels and they
could not be manufactured if any one of the materials is
not in supply. The popularization of LCD panels would also
be slowed down if panel manufacturers could not respondpromptly to increases in demand for the product.
Always recognizing its responsibilities as a supplier,
FUJIFILM has been expanding its production system tosupply the necessary films to LCD panel manufacturers in
response to their needs and the trend in global demandsince the initial spread of LCD panels. We have won thetrust of our customers by ensuring a stable supply of thesefilms even when demand
increased sharply, andare now enjoying a top
share of the market.

* Composed of about 100 organic compounds with a thickness ofaround 15 micrometers.

Hisamasa Abe
Director, Senior Vice President
General Manager of Flat Panel
Display Materials Division
FUJIFILM Corporation

08

FUJIFILM Holdings Corporation Sustainability Report 2010

200

30
Polarizer
Color filter
LC layer

Polarizer Diffuser
panel
Glass
substrate
Light guide
TFT
panel

Polarizing LC cell
plate

100

0

Polarizingplate2007 2008 2009 2010 2011 2012 2013

0

2007.3 2008.3 2009.3 2010.3 2011.3 2012.3(Target) (Target)(Surveyed by DisplaySearch in 2009)100

TAC film is used medium for CV and WV film.

80

150

60

120

ucts both within and outside Japan.
There is still enough90
room to expand production capacity at FUJIFILM Kyushu,
which has a large site, and we will60continue to make the appropriate equipment investments30in response to increases
in demand.

40

20

0

A polarizing plate made using PET film, which generates moiré patterns (on the left)
and a polarizing plate made using FUJIFILM’s TAC film (on the right)

Producing TAC film intensively in Japan andsupplying it to the world to meet increasing
demandDue to the upsizing and rapid spread of LCD TVs, shipments of LCD panels has been increasing continuously at ahigh rate of at least 20% per year in recent years. The world
penetration rate of LCD TVs, however, is still at around30%. The use of the panels is expanding and will further
expand into new markets in the BRICs and other emerging economies. Now large LCDs are also increasingly being used for digital signage. FUJIFILM will meet customer
needs in a timely way while ensuring a stable supply of
LCD films in response to increasing demand.
Manufacture of the core products of the FPD Materials
Division, including TAC film and highly functional WV and
CV films made based on TAC film, requires extremely advanced production technologies and strict quality control,
and we therefore manufacture all the films in our three factories in Japan (FUJIFILM Kanagawa Factory, FUJIFILM
Opto Materials, and FUJIFILM Kyushu) and ship the prod-

Integrating marketing, development, andproduction and further strengthening
relations with customers
For LCD materials, which are industrial materials, it is critical to develop products in cooperation with customers,
who are the polarizing plate and LCD panel manufacturers. The FPD Materials Division has been working to integrate its business operations by sharing information andproblems among the marketing, production, R&D, and production technology staff through regular meetings. We willcontinue to develop and manufacture products in prompt
response to customer needs in the rapidly changing IT andTV markets, thereby helping spread LCDs and supporting
the growth of our own business.
Related pages:
Page 10, 11 (CSR activities in the Flat Panel Display Materials Business)
Page 31 (Participation in the Japanese emission credit system)
Page 32 (Proactive introduction of energy-saving technologies)
Page 66 (FUJIFILM Corporation Kanagawa Factory Ashigara Site)

FUJIFILM Holdings Corporation Sustainability Report 201009

Feature: Enhancing Quality of Life
Part 1A c tivitie s i n th e Fl at Pan el Di s pl ay Mate ria ls B usine ss

CASE １

Acquiring biomass product certification through the procurement ofcarbon-neutral materials

Environmentally friendly procurement of materials
We use natural cellulose as a material for TAC, which
serves as a base material for FUJIFILMʼs LCD panel films,
such as TAC film used to protect the polarizing plates, WV
film to expand the viewing angle, and CV film to prevent
screen reflections. (Cellulose accounts for about 50% of
the material in TAC.)
At present, it is particularly important to reduce global
carbon dioxide (CO2) emissions, which cause global warming. On the other hand, trees are approved as carbon-neutralmaterials because they grow by absorbing CO2, and theamount of CO2 emitted when they are discarded and incinerated can be offset by the amount previously absorbed bythem. To highlight the fact that its LCD panel films contribute to the mitigation of global warming, FUJIFILM acquired
biomass product certification for five of its product items
including TAC film from the Japan Organics Recycling
Association in 2006.
Polarizing plate and LCD panel manufacturers, who
are our customers, are also committed to reducing theenvironmental impact of their products through green pur-

CASE 2chasing and by other means, and in response, FUJIFILM
delivers its productswith the biomass
product certification
mark on the productlabels.

Biomass product certificate thatallows the use of the biomass mark(upper) and an example of the useof the mark on a product label(biomass mark and the registration
number written under the productname)Submitting an analysis certificate created by a third-party organization
to provide information on chemicals used in our products

Provision of information on chemical substances usedin our products
As the functionality of LCDs increased, more chemical substances began to be added to LCD panel films, which were
initially made using natural materials. On the other hand,customers, such as the polarizing plate manufacturers towhom we supply the films, are increasingly committed to
procuring materials and components that are both environmentally and socially friendly through green procurement
and CSR-oriented procurement. In response, the Fujifilm
Group has been strengthening its related measures.
The national government and industrial associations
have their own regulations on chemical substances used in
products, but in the past each supplier reported on their use
to their customers in their own format. The use of different
formats by suppliers, however, imposes a great burden on
the supply chain in checking and managing the data, andso the FPD Materials Division decided to begin complying
with the criteria of the Joint Article Management Promotionconsortium (JAMP) in 2009. JAMP is an organization
established by 17 Japanese companies including
FUJIFILM in September 2006. The FPD Materials Division
now also submits analysis certificates made by third-party
organizations to the polarizing plate manufacturers andother customers to increase the objectivity of its data on
the substances used in its products.

10

FUJIFILM Holdings Corporation Sustainability Report 2010

CASE 3Contributing to energy conservation by the provision ofhighly functional films

Contributing to energy conservation through productsCompared with cathode-ray tube (CRT) TVs, flat-screen
TVs are lighter and more compact, not needing muchspace for installation. These TVs are also more environmentally friendly because they are more energy efficient.
In particular an LCD TV consumes 30% less electricity
than a CRT TV of the same size. The energy conserved by
all LCD TVs sold in the world in 2009 comes to 6.1 million
tons-CO2 when calculated based on the total area of LCDs
shipped in the year. This amount is equivalent to the annual
CO2 emissions of about 1.21 million households of Japan.
According to the assessment of the environmental
impact of TVs throughout their lifecycle from manufacture
and use to disposal, the electricity they consume in theuse stage has a large environmental impact, and so replacing CRT TVs with flat-screen ones will contribute greatly toprotecting the environment.
Flat-screen TVs began to be popularized on a wide
scale in Japan around 2003 to 2004 and in 2010 the diffusion rate reached 70% for households with at least two
members (according to a survey on consumption trends
conducted by the Cabinet Office of Japan). Also overseas,flat-screen TVs have become a mainstream product in the
TV market. The use of these TVs expanded rapidly due toupsizing, lower prices, and improvements in image quality,

and FUJIFILM has been contributing to the environment by
developing and releasing onto the market a range of films
indispensable in the manufacture of LCD TVs.
▶

Shipment of thin-film transistor LCDs and reduction in power
consumption in comparison with CRT TVs (estimates)
World shipment of LCDs*

Shipment(one million m2/year)

Reduction in power consumption(100 million kWh/year)

200

200

Amounting to 6.1 million tons-CO2, which is equivalent toannual CO2 emissions from 1.21 million households

150

100

50

0

Analysis certificate createdby a third-party organizationand submitted to a customer,
describing the concentrations of
substances used in products andthe measurement methods

FUJIFILM Kyushu (Kikuyo-machi, Kikuchi-gun, Kumamoto
Prefecture) manufactures 50% or more of the Fujifilm
Groupʼs LCD films. The company has been actively committed to human exchanges and protecting the rich local
natural environment in cooperation with local residents. In
2010, as part of this effort, it participated in a team organized by Minami Aso Village to support paddy rice farmers.
Minami Aso Village is located in the south of Aso
Caldera, one of the popular sightseeing spots in Kumamoto
Prefecture, and is adjacent to Kikuchi-gun, where FUJIFILM
Kyushu is located. There are a lot of paddy fields in the village, but with the aging of the owner farmers and the lackof successors, it is becoming difficult for the farmers tomaintain the fields. The team to help the paddy farmers
overcome their difficulties was organized by Minami Aso
Village specifically to help them plant and harvest the rice.
FUJIFILM Kyushu informed many employees of the team
activity and about 50 employees joined the team this time.
If the local paddy fields are abandoned, it will lead toa loss of an important aspect of the Japanese rural scene.

50

TAC film represents an indispensable
material for LCDs and FUJIFILM has
an 80% share of the market
2005

2006

2007

2008

2009

(Year)

0* The data for thin-film transistor LCDs is used here.
Assumptions: For the electricity consumed by LCDs, the average data shown for
32-inch models in the energy conservation performance catalog forthe summer of 2009 (published by the Japanese Agency for Natural
Resources and Energy) was used to calculate the electricity consumed
by thin-film transistor LCDs
thetotal area●of LCDs
shipped■新 (based
2 工場 on ■4 工場
CO2 原単位in the year). LCDs were ■追加削減量
assumed to consume
30% CO
less2 排出量
electricity than
■目標となる（トン）（ %）CRT TVs of the same size.
1,000,000

100

100

97

87
81

Participating in a team to support paddy rice farmers and
600,000
protect the local environment in Minami
Aso

Cooperation between a manufacturing site anda local community

150

100

800,000

CASE 4

Reduction in power consumption

83
80

60

60

Also
the paddy fields will stop being able to retain water,
40
400,000
causing various problems including an increased risk offlooding and a decrease in spring water. Joining the team
20
200,000
provided employees with an opportunity to support the local community and helped them and their families increase00
their environmental
awareness.
1990
2000
2006
2007
2008
2012

Planting rice together

Commemorative photoof all the participants

Brochure created by
FUJIFILM Kyushu to introduce
the team activity

FUJIFILM Holdings Corporation Sustainability Report 201011

Feature: Enhancing Quality of Life

Part 2A ctivi t i es i n t h e H eal t h care B us ine s sContributing to Human Health and the Progressof Medical Care through the Group’s Unique
Technologies and Synergies▶

Expansion of the healthcare business

Expansion of businessPrevention – Diagnosis – Treatment

Prevention

Diagnosis● Functional cosmetics● X-ray diagnostic imaging(for skincare)

FUJIFILM has been engaged in producing X-ray film for medical use since the 1930s. As a result of improving ourtechnologies and expanding our expertise, we now cover prevention, diagnosis, and treatment in a comprehensive
manner in the healthcare field, and this has become one of the Fujifilm Groupʼs important growth fields.

(FCR and films)

Business
expansion● Functional foods

12

forms to link medical institutions and to support remote
medical care.

The Fujifilm Group regards the healthcare business as
one of its important growth fields. Our business provides
products and services related to human health and living.
Specifically, the Medical Systems Business Division of
FUJIFILM focuses on diagnosis, the Life Science Products
Division on prevention, Pharmaceutical Products Division
and Toyama Chemical on prevention and treatment, andFUJIFILM RI Pharma, which deals with diagnostic radiopharmaceuticals, on diagnosis and treatment. We are thus
using our unique technologies across the whole healthcare
field, covering maintenance of health, early detection of
disease, and treatment.
FUJIFILM has been closely engaged in medical diagnosis since 1936, soon after the companyʼs inception,
when it started to manufacture film for X-ray photography.
Its technologies have advanced and expanded significantly, and now include digital X-ray imaging and diagnostic
systems, endoscopes, and blood diagnostic systems. The
company now provides hospitals with medical image information networking systems so that they can share information on the diagnosis and treatment of patients within
their facilities. We have a top share of the market for thesesystems and our products are now being used as plat-

Using photographic film technologies forpharmaceuticals and healthcare

Pharmaceutical Products BusinessContinuously expanding the system to develop
and sell pharmaceuticals
The life science business of the Fujifilm
Group was substantially enhanced withthe participation of Toyama Chemical in
the Group in 2008, and our understandingof pharmaceutical technologies and business was also greatly improved inside theGroup. Engineers from FUJIFILM now also
participate in the symposium held annually
by Toyama Chemical, and there is active
exchange between the R&D sites. Becauseof the synergy effects inside the Group, we
have been successfully developing one or
two new drugs every year and the development of promising items, such as the T-705

FUJIFILM Holdings Corporation Sustainability Report 2010

anti-new influenza agent, is well underway.
In June 2009, FUJIFILM establishedits Drug Discovery Research Laboratories.
While Toyama Chemical specializes inanti-infective agents, the laboratories areengaged in R&D into anti-cancer agentsfocusing on diagnostic imaging and FTD*
technology. Subsequently in November, weestablished FUJIFILM Pharma to begin thedevelopment and marketing of high valueadded generic drugs. In the future, we aim
to develop this new company into a comprehensive pharmaceuticals company that
also develops new drugs.

* FUJIFILMʼs proprietary technology to formulate chemicals by mixing ingredients in a wellbalanced way and delivering them to targetedsites in the required form

Yuzo Toda
Director, Senior Vice President
General Manager of
Pharmaceutical Products Division
Healthcare Business Headquarters
FUJIFILM Corporation

FUJIFILM RI Pharma(from Oct. 2006)

Business
expansion● Blood diagnostic

systems● Diagnostic● Active pharmaceuticalingredients and intermediates
FUJIFILM Finechemicals(from Nov. 2009)● Ethical drugs

radiopharmaceuticals

Toyama Chemical(from Mar. 2008)
FUJIFILM Pharma(from Apr. 2010)

Enhancing quality of life for everyone

In the area of prevention we provide food supplements
for health maintenance and anti-aging as well as skincare
cosmetics, while in the area of treatment we develop andmanufacture radiopharmaceuticals, active pharmaceuticalingredients, and ethical drugs.
We are using a range of technologies built up throughour development and manufacture of photographic films
in the areas of prevention and treatment. For example thephotosensitive layer in a photographic film is made mainly
from collagen, which is one of the proteins that form thecomponents of human skin, bones, and ligaments. The
technologies we developed for photographic film can beapplied to understanding the mechanisms of the humanbody to use collagen for human health. Nanotechnology,
which is an essential technology for controlling fine particles, is used in the preparation of drugs, and antioxidation technology used to prevent the color of photographic prints from fading can be used to develop a technology to suppress active oxygen, which is said to cause
aging and cancer.

Related pages:
Page 14, 15 (Toyama Chemical), Page 16 (FUJIFILM RI Pharma),
Page 55 (Packaging for generic drugs)● Radiopharmaceuticals● Generic drugs

The Fujifilm Group has unique technologies in the healthcare business, which gives us a competitive edge in themarket. We can further strengthen our advantage by linking the prevention, diagnosis, and treatment areas throughcooperation between the divisions of FUJIFILM and otherGroup companies.
The Medical Systems Business Division and Fuji Xerox
are now cooperating in the use of IT solutions to help hospitals manage their businesses and raise the efficiency of
their medical care services. We will help central hospitals
and local clinics build effective medical systems throughmutual cooperation by networking various types of medical facilities, and we can offer similar support services also
to the emerging economies. By combining endoscopeswith pharmaceuticals including diagnostic radiopharmaceuticals and antibody pharmaceuticals, we might be able
to develop local therapy methods, which allows intensive
treatment of only the affected part. These methods will
help suppress the side effects of drugs while reducing the

Synergy 2

Synergy 1(supplements)

Comprehensive healthcare company thatcovers prevention, diagnosis, and treatment

Treatment● Endoscopes

Medical Systems Business

Focusing on networking diagnostic devices
with higher performance
The medical systems business is divided
into the following four main areas: digital
X-ray imaging and diagnostic systems,
endoscopes, IT solutions, and blood diagnosis. In recent years, medical institutions
have been managing their images and diagnostic information in an increasingly integrated manner, and the linking of the fourareas is becoming an important theme inthis field of business.
As the basis for information sharing,
we provide customers with our SYNAPSE*
X-ray image networking systems, which
has been highly evaluated by customers. In

burdens imposed on patients.
The Fujifilm Group will continue with its activities in thehealthcare business to help people maintain their healthby providing them with supplements and other products.
While developing new therapies, we will also help them
improve the quality of their lives by increasing diagnostic
precision and the efficiency of medical care services.

Toshio Takahashi
Representative Director andExecutive Vice President
General Manager of Healthcare
Business Headquarters
FUJIFILM Corporation

Related pages:
Page 44 (Social and local contribution through business)
Page 17, 69 (Pink Ribbon Campaign)order to respond to more advanced needs,
we have expanded the range of images thesystem can handle to include 3D images,
cardiovascular images, and endoscope images, while starting to provide a system thatenables comprehensive reviews of various
screening images and diagnostic reports.
We are encouraging the use of IT systems
in medical facilities to enable them to manage comprehensively a range of hospital information central to medical care and otheroperations, including medical records ontreatment and screening. To further develop
this part of our business, we established a

Medical Systems Development Center byconsolidating our development bases forvarious devices and systems.
* Network system developed for radiography departments to comprehensively manage image
information

Kazuo Nakamura
Corporate Vice President,
General Manager of Medical
Systems Business Division
Healthcare Business
Headquarters
FUJIFILM Corporation

FUJIFILM Holdings Corporation Sustainability Report 201013

Feature: Enhancing Quality of Life
Part 2A c tivitie s i n th e Heal th care Bu s i n es s

CASE １

Fulﬁlling CSR as a pharmaceutical company (Toyama Chemical)

Reducing the environmental impact ofpharmaceuticals throughout their lifecycles
and ensuring highly reliable production
management in compliance with cGMP

Synergy 3

Pharmaceutical companies consume various chemicals,
materials, energy, and water in their business activities, including R&D, production, sales, transportation, and use of
products.
Toyama Chemical acquired ISO 14001 certification for
its Toyama Works, its R&D and production base in Toyama
City, in 2000. The company expanded the range of thiscertification to the entire company in 2006, including its
head office (Tokyo). Toyama Chemical is committed to fulfilling its CSR by reducing the environmental impact of its
pharmaceuticals throughout their lifecycles and by actively
protecting the environment.
The Toyama Works has comprehensive pharmaceuticals research laboratories and a factory to manufacture
pharmaceuticals on the premises. The laboratories arestrengthening
mutual cooperation in theprocesses from discovery to development forthe speedier creationof new drugs. The factory manufactures bothnew drug substances Experiment conducted in the laboratory
and final products in an
integrated manner witha highly reliable production management
system built in compliance with the current
Good Manufacturing
Practice (cGMP), which Formulation process Packaging process14

is manufacturing and quality management criteria set by
the U.S. Food and Drug Administration (FDA) and said tobe the strictest criteria in the world. Moreover employees
at the Toyama Works have been actively devising uniquemeasures to improve their management. In recognition ofthese activities they were commended by the Minister of
Education, Culture, Sports, Science and Technology ofJapan for seven years in a row, as described below.
▶

Improvements commended by the Minister of Education,
Culture, Sports, Science and Technology

Year

Winner’s Department &Number of Winners (in parentheses)

2004

Formulation Section 1, Formulation Dept. (1)2005

Formulation Section 1, Formulation Dept. (2)Formulation Section 1, Formulation Dept. (2)2006

Formulation Section 1, Formulation Dept. (2)Formulation Section 1, Formulation Dept. (1)2007
Injection Section, Formulation Dept. (2)Formulation Section, Formulation Dept. (2)Formulation Section, Formulation Dept. (1)2008

Formulation Section, Formulation Dept. (1)Formulation Section, Formulation Dept. (1)Injection Section, Formulation Dept. (2)Formulation Section, Formulation Dept. (1)

2009

2010

▶

CNS and cardiovascular agents

Toyama Chemicalʼs R&D ﬁelds●

Agent for the treatment of
Alzheimerʼs disease

Three
R&D ﬁelds

Anti-infective agents
Antibacterial agents
Antimycotic agents● Antiviral agents●

3D structure of
T-817 MAT-817 MA’s promotive effect on neurite
outgrowth (left: T-817 MA added)●

Anti-inﬂammatory
agents●Antirheumatic agent

3D structure of T-705

3D structure oftranscription factor
AP-1 and DNA

X-ray image of kneewith RA

Description
Improvement of pillow buffer
equipment
Improvement of a crescentshaped valve
Invention of a filter unit
Improving the design of the clean
room cap
Invention of a sealing tapeinspection machine
Improvements to the manual
packaging line
Invention of cardboard buffer
equipment

Business Field

Already Marketed*1●

Anti-infective agents●

Under Development and Application [Development Base(s)]*2

 orld-class treatment agents for pneumonia and other diseases andW
Zosyn injectable antibiotic
Geninax synthetic antibiotic agent which is highly effective formultidrug-resistant S. penumoniae●A nti-influenza agent (T-705) [Japan and the United States]
Antimycotic agent (T-2307) [the United States]
Treatment agent for hepatitis C *Now in the basic research stage●●

CNS and cardiovascular agents­●

Treatment agent for Alzheimer’s disease (T-817 MA) [the United States]

Anti-inflammatory agents­●

Fundamental treatment agent for rheumatoid arthritis (T-5224) [Japan]* For the latest list of licensing agreements, please go to: http://www.toyama-chemical.co.jp/en/rd/licenseagreement/index.html* For latest drug development information, please go to: http://www.toyama-chemical.co.jp/en/rd/pipeline/index.html

Invention of a sorting cart and abutterfly valve handle
Improvements to the method oftransporting granulated powder
Improvements to the bottle
product packaging line
Invention of inspection equipment
for foreign matter in powder
Decrease in the number ofdefective injection products
Invention of an automatic sheet
feederInjection Section, Formulation Dept. (2)Improvements to the ventilation
hood of exhaust equipment

Injection Section, Formulation Dept. (1)/Inspection Group, Quality Control Dept. (1)Improvements to cleaning andsterilization methods in the
aseptic manufacturing area

Injection Section, Formulation Dept. (3)Improvements to tray cleaning

Inspection Group, Quality Control Dept. (2)Improvements in quality testing

Planting ﬂowers beside the tramcar station
Since 2006, employees of the Toyama Works have beenplanting flowers in flower beds beside the tramcar station nearest to the works jointly with officials of Toyama
City, residents engaged in green planting activities, and local junior high school students. To the present, a total of
100 employees participated in this activity and planted theseeds of cosmoses, calendulas, and sunflowers in spring
and the seeds of tulips in the fall. When the flowers are in
full bloom, passengers and local residents enjoy looking

at the flowers and a many people visit the station to takephotos of the flowers.

Planting seeds together

Tulips in bloom

Toyama Chemical

Creating new drugs through cross-industrial cooperation as a leading global drug developer
Our corporate philosophy is “to create aculture of health with live science.*” All of
us at Toyama Chemical share this goal andstrive toward creating a company that will
apply the accumulated fruits of our R&D efforts to enable people to enjoy lives brimming with vitality.
In recent years, along with an increasein the volume of information with the progress of IT and also with the increase in demand for medical services in our aging society, there have been changes in peopleʼs
ideas about medical services and pharmaceuticals, and medical needs have further
diversified. However, there are still needs

FUJIFILM Holdings Corporation Sustainability Report 2010that are not being met in the medical field,
including needs centered around cancer
and dementia, and expectations for moreinnovative drugs are becoming stronger.
The government, however, is on a tightbudget and is implementing measures toreduce medical and pharmaceutical costs
one after another. As a result, the pharmaceutical industry is facing an increasingly
severe environment. To overcome the hardships, pharmaceutical companies are being
forced to change by streamlining their management systems and by drastic structuralreform.
Toyama Chemical joined the Fujifilm

Group
in
March 2008,
right in the
middle of thistrend,
withthe missionof promoting
development
Toyama Works, Toyama Chemical
on a global
scale and building overseas sales networks. Capitalizing on diagnostic imaging,
FTD, and other proprietary technologies of
the Group as well as its overseas networks,
Toyama Chemical aims to make great progress as a leading global drug developer,

focusing on specialized areas.
Toyama Chemical has achieved somegreat things and had a wealth of experiencein the developing excellent antibiotic drugs
and synthetic antibacterial agents, and has
contributed significantly to protecting people from infectious diseases. At present,
our T-705 anti-flu virus agent is attracting
attention from all over the world, and mightprovide a new option for influenza treatment
based on a new mechanism. We are also
engaged in developing CNS and cardiovascular agents and anti-inflammatory
agents in addition to anti-infective agents.
The promising products we are developing

include T-817 MA, an agent for the treatment of Alzheimerʼs disease, for which
there is no effective drug available now, andT-5224, which is expected to be useful inthe primary treatment of rheumatism.
As a core company in Fujifilm Groupʼshealthcare business focusing on treatment,
Toyama Chemical is now enhancing its
R&D and production technologies using
the managerial resources possessed by theGroup to build a system that can produce
a stable supply of compounds that can beused for new drugs on a global scale. We
will fulfill our corporate responsibilities as apharmaceutical company by contributing to

the promotion of global health care throughnew drug development.
* “Live science” is a phrase we have coined toexpress the commitment of Toyama Chemical
members to helping people lead healthy and vibrant lives by conducting highly motivated andlively life science research.

Masuji Sugata
President and CEO of
Toyama Chemical Co., Ltd.

FUJIFILM Holdings Corporation Sustainability Report 201015

Feature: Enhancing Quality of Life
Part 2A c tivitie s i n th e Heal th care Bu s i n es s

CASE 2Developing, manufacturing, and selling radiopharmaceuticals effective
for the diagnosis of diseases such as Alzheimerʼs (FUJIFILM RI Pharma)

Using radiopharmaceuticals in the early
diagnosis of diseases such as Alzheimerʼs
Nuclear medicine is a medical specialty that uses radiopharmaceuticals to diagnose and treat diseases without imposing physical burden on patients. Radiopharmaceuticals
contain radioactive materials (radioisotope, RI) and emit
radiation. With the use of radiation, a variety of diseases
can be diagnosed and treated.
In nuclear scanning,*1 a gamma camera is used todetect and image the movement of radiopharmaceuticals
administered to the patient from outside the body, and theimages are used to make diagnoses (SPECT*2 scanning).
In this field, FUJIFILM RI Pharma can contribute to higher
efficiency of scanning and precise diagnosis by combining
its own technologies with the image processing and precision optics technologies built up within the Fujifilm Groupover many years.
The image below shows an example of SPECT scanning performed using radiopharmaceuticals supplied by
FUJIFILM RI Pharma. Using SPECT scanning, doctors cancheck for any reduction in cerebral blood flow and identify the affected area. Diagnosis of early dementia and mild
cognitive impairment that cannot be diagnosed only fromphysical symptoms such as memory loss is possible.

▶

Inﬂuence of reduced cerebral blood ﬂow on brain functions(Difference in cerebral blood ﬂow between healthy people andpatients with Alzheimerʼs disease)

Comparison by severity level of Alzheimerʼs disease
The blood flow is reduced in the area related to memory(shown by the arrows)
Healthy man
aged 62

Increasing awareness and understandingof breast cancer care in cooperation witha leading drugstore (United Kingdom)Radiopharmaceuticals have very short shelf-lives due tothe features of RIs used in their manufacture. The coreproducts of FUJIFILM RI Pharma, which are used in the
diagnosis of brain, heart, and bone diseases, are effective only within 30 hours of manufacture. The companyʼsfactory in Chiba manufactures these products every day
on requests from medical institutions and delivers them tousers across the country the next morning, choosing anappropriate transportation route for the region and effectively combining truck and air transportation. The factoryhas established a system that can receive orders 24 hours
a day and has distribution centers near Haneda and Itami
Airports, where some products are stored to respond to
urgent orders.
Radiopharmaceuticals are manufactured using radioactive substances and so the company is strict in ensuring
the safe handling of RIs and other substances to protect
not only its manufacturing staff but also transporters fromradiation exposure. The company also ensures that all issafe for local residents and local environment. For example, wastewater from RI-related manufacturing processes
is not discharged out of
the factory.
To protect employees engaged in medical
services from radiation
exposure when handlingradiopharmaceuticals,
FUJIFILM RI Pharma
FUJIFILM RI Pharma’s factory
supplies most of its prodin Chiba
ucts prefilled in syringes*3
covered with protective
shields.

FUJIFILM UK Ltd. ships special pink digital camera kits to
Boots, a leading drugstore that focuses its effort on breast
cancer care. The camera kits are sold at Bootsʼ outlets
for a limited period, and FUJIFILM UK donates part of thesales (five pounds per camera) to an NPO for breast cancer
care (http://www.breastcancercare.org.uk/).
A message saying that five pounds will be donatedwhen the product is sold is written on each of the packaging boxes which are specially designed for the camera kits,
and this helps raise the awareness and understanding ofbreast cancer care of female buyers of the camera kits.

*1. Radiation exposure to thepatient undergoing nuclear
scanning is at a level between chest radiography
and stomach fluoroscopy.

Man aged 60
with possible
dementia*2. SPECT stands for single
photon emission computed
tomography.

Workers manufacturing
radiopharmaceuticals using
radioprotective equipment*3. Prefilled syringe: A syringein which injection drug to be
used for diagnosis or treatment is filled in advance
Image provided by Dr. Seigo Nakano, MEDICAL CO. LTA

Syringe with a protective shield

16

FUJIFILM Holdings Corporation Sustainability Report 2010

Participating in the Pink Ribbon Campaign to raise breast cancer
awareness in Europe and Asia too (medical systems business)

Ensuring a stable supply while ensuringsafety in manufacturing and environmental
protection

Man aged
74 with ageappropriate
blood flow

Woman aged
74 with mild
dementia

CASE 3

Pink digital camera
and case sold in a box
specially designed forthe camera kit (left) and
the POP signage used at
Boots outlets▶

tors engaged in diagnostic imaging. Many celebrities andjournalists from TV and magazines also participated in the
ceremony, which provided a good opportunity to raise theawareness of Russian people of the importance of breast
cancer screening.

The Pink Ribbon Campaign
started with the lights of GUM,
a local department store, being
turned on and illuminated in pink.

Members of ZAO FUJIFILM-RU, etc. withmovie star Ekaterina Strijenova (second fromright) at the Pink Ribbon Campaign ending
ceremony

Conducting awareness-raising activities
in addition to giving technological support
to mammography screening (China)

Donation by the Bootsʼ limited camera kit
Selling Period

Targeted Model

DonationAug. to Oct. 2008

FinePix J12 Pink

About £25,000

Sep. to Nov. 2009

FinePix J30 Pink

About £30,000

Education on the importance of breast
cancer screening through an activity
reporting ceremony (Russia)
ZAO FUJIFILM-RU in Russia has been conducting activities
to eliminate breast cancer since 2006, including seminars
and academic reporting by eminent doctors specializing in
mammography. The company also introduced FUJIFILMʼs
FCR PROFECT CS, which is optimal for mammography,
and explained the features of FUJIFILMʼs digital mammography at the City Diagnostic Center in Saint Petersburg,and also at the Regional Children Hospital.
In Russia, the Pink Ribbon Campaign started on
September 29, 2009 and a ceremony to end the campaign
and summarize the activities was held on October 19 withthe support of Dr. Rozhkova, who chaired the Russian
mammography association.
At this ceremony, FUJIFILM promised to continue tomake contributions to the spread of breast cancer screening and diagnostic systems and to the training of doc-

We have been providing technological support for the Pink
Ribbon activities in China mainly by leasing the FCR mammography system to local medical institutions and universities and helping radiation technologists and doctors
improve the quality of their breast cancer screening skills.
In order to communicate the importance of breast cancer
screening to more women, we also held an event with journalists in October 2009 at which we gave commendations
to 11 women who had made contributions to the prevention and treatment of breast cancer, and announced an
initiative to be taken in cooperation with Beijing Tian Tan
Hospital. In the initiative, we agreed to send free-of-chargebreast cancer screening tickets for 100 women to the relevant governmental agency located in Beijing and distribute
1,000 copies of the DVD introducing information on breast
cancer prevention through the Pink Ribbon information
sharing website for Chinese people.

“Sun Flower Lady Pink Ribbon ambassadors”
recognized for their contributions to the prevention
and treatment of breast cancer

Related page:

Page 69 (Pink Ribbon activities in Japan)

FUJIFILM Holdings Corporation Sustainability Report 201017

Feature: Enhancing Quality of Life

Part 3

Activities in the Electronic Imaging Business (Providing Value in Response to Market Needs)

Part 4

Activities in the Graphic Systems Business (Reducing CO2 Emissions through LCA)

Meeting Market Needs with a Wide
Lineup of Products from Entry Models
to High Value-Added Ones

Becoming the First Company*1 to Indicate
Carbon Footprints*2 on Print-Related Materials

Sales of digital cameras are greatly expanding in the emerging economies while demand for high value-added
products is also increasing. We are selling entry models in the emerging economies and also making efforts to improve
our brand power by providing unique and high value-added products.

We are visualizing CO2 emitted throughout the lifecycles of thermal CTP plates for offset printing andindicating their carbon footprint.

Sales promotion in emerging economies
such as the BRICs
FUJIFILM is rapidly increasing thesales of its digital cameras by developing entry models and sellingthem widely in emerging economies such as the BRICs. We have
FinePix A170 selling moreachieved substantial cost reducin emerging economies
tions for these entry models by
focusing on basic functions. Moreover, we are expanding
the market by providing a variety of localized models.
In Brazil, we began knockdown production in partnership with a local manufacturer to establish a system torespond promptly to local market needs and changes. As
a result, sales quantities in emerging economies including
the BRICs increased by 1.5 times compared with the previous year.

—Initiatives to Visualize and Reduce CO2 Emissions

The FinePix REAL 3D W1, which was released in August
2009, incorporates 3D technology and is the first innovative camera in the world with which you can capture andrecord 3D images. Using the FinePix REAL 3D V1 viewer,*2
you can enjoy watching 3D still and animated images on ascreen larger than the camera LCD without wearing special
3D glasses. We also began a FUJIFILM 3D printing service,*3 which enables users to store the 3D images captured by the camera as photo prints.
While further improving our technologies and services
for 3D images, we are also cooperating with other manufacturers that have 3D products. In April 2010, we released
our HDP-L1 player, which enables users to watch 3D images captured with the FinePix REAL 3D W1 on a 3D TV.
FUJIFILM will continue to develop and research 3D
technologies to provide society with products and services
that will ultimately enable users to capture images of subjects as they actually appear.

Indicating the carbon footprint of products
FUJIFILM has been proactively participating*3 in the pilot
project on carbon footprint promoted by the Japanese
Ministry of Economy, Trade and Industry with the aim ofcontributing to higher environmental awareness in theprinting industry.
As a result, we obtained approval from the Ministry
to show the carbon footprint of our aluminum-based thermal CTP plates, and now the plateʼs carbon footprint isindicated on its packaging, as shown below. The image
development system for the ECONEX XP-F thermal CTP
plate has achieved the worldʼs lowest generation levels ofwastewater, and compared with FUJIFILMʼs conventional
product (the HP-F thermal CTP plate), the amount of developing solution refilled can be reduced by up to 40%.
Environmentallyfriendly design of
ECONEX XP-F plate*1. The FUJIFILM FinePix REAL 3D System is an integrated systemcomposed of the FinePix REAL 3D W1 digital camera, FinePix REAL
3D V1 viewer, and the FUJIFILM 3D print service.

environmental impact of aluminum used in the graphic systems business.
FUJIFILM Yoshida-Minami Factory, where PS plates
are manufactured, has been doing closed-loop recycling
by reusing scrap aluminum from the manufacture of PS
plates to reduce CO2 emissions in the procurement stageof the material since 2007.
In the closed-loop recycling system, the factory reuses
scrap aluminum for PS plates, keeping the purity as high as
for virgin aluminum (99.5% or higher) in cooperation withthe aluminum alloy and aluminum rolling companies. With
the introduction of this system, the factory reduced its CO2
emissions by 120,000 tons in total over the period from2007 to March 2010.
Related page:
Page 30 (Responses to the climate change problem)▶

Flow of the closed-loop recycling system for scrap aluminum
Yoshida-Minami Factory
Manufacture of
PS plates*2. A 3D viewer is a digital photo frame product that enables users toenjoy 3D still and animated images with the naked eye.

Sales quantities of digital camerasin emerging economies
Digital camera marketing
team of FUJIFILM do Brasil
Ltda.

*3. The 3D print service is available at Fuji Color stores and through thefollowing website: http://fujifilmmall.jp/shop/contents2/3dprint.aspx

Shipment of completed PS plates
Waste PS plates(scrap aluminum)

Indicating the calculated
CO2 emissions(in Japanese only)

Results in 2008

Reducing CO2 emissions more effectively
through LCA
̶Reusing scrap aluminum for PS plates*4

FUJIFILM is committed to developing digital cameras thatallow anyone to easily take pictures of subjects just as
they appear, and has been providing a range of high valueadded products to the market by the use of its proprietary
technologies for lenses, CCDs, and image processing
technologies.

18

FUJIFILM Holdings Corporation Sustainability Report 2010

Aluminum refining company

Casting

Recycled alloy

Aluminum coil(new metal + recycled metal)

New metal

CO2 emission reduction from 2007 to March 2010: 120,000 tons

Results in 2009

FUJIFILM FinePix REAL 3D System*1
developed for capturing, viewing, andprinting 3D images

Aluminum rolling company

Melting

Related page:
Page 38 (Environmentally friendly thermal processless CTP plate)

Increasedby
1.5 times

Aluminum alloy manufacturer

The FinePix REAL 3D W1 digital camera, the FinePix REAL 3D V1 viewer,
and a sample photo printed by the FUJIFILM 3D print service

The Fujifilm Group identified the entire Groupʼs environmental impact through LCA*5 and in April 2010 set a targetof reducing the CO2 emitted throughout the lifecycles of
its products by 30% from fiscal 2005 levels by fiscal 2020.
As a result of converting the environmental impact that thematerials and components used in the Groupʼs products
would have throughout their lifecycles to CO2 emissions,the following fact was revealed: the impact is highest in
the procurement stage (see page 30) and in particular, thealuminum used for PS plates has a large environmental
impact.*6 In response, we have been trying to reduce the(Equivalent to CO2 emissions from about 24,000 normal households in Japan)
URL

For details of the closed-loop recycling of scrap aluminum, please visit:

http://www.fujifilmholdings.com/
ja/sustainability/qol/graphic/activity.html(in Japanese only)*1. As of February 1, 2010, for printmaking and plate materials and other printingrelated materials used in the printing process, such as printing paper for industrial use and inks
*2. Clear indication of greenhouse gas emissions throughout the lifecycle of the
product from procurement of materials, production, distribution and sales, use
and maintenance, to disposal and recycling in CO2 equivalent, on the packageof the product*3. Participation details: Participation in the plan to formulate a draft ProductCategory Rule (PCR) by defining the targeted products and product parts andsetting the requirements and range for data collection*4. PS plates (including CTP plates): Pre-sensitized plates used for offset printing;computer to plates are used for filmless digital printing.
*5. Life cycle assessment (LCA): Method to evaluate the environmental impact ofa product from the procurement of materials, manufacture, transport, use anddisposal to recycling*6. Aluminum is a power eater and consumes a lot of electricity in the refining
process.

FUJIFILM Holdings Corporation Sustainability Report 201019

Feature: Enhancing Quality of Life

Part 5A ctivi t i es i n t h e D ocu men t S o lut io ns B us ine s sCreating More Value for Customers under theconcept “Come and Encounter for Innovation”
Fuji Xerox R&D Square, which opened in April 2010, is designed to conduct a new R&D style or “urban R&D,”
where specific R&D themes are tackled and new inspirations are bursting forth.

Searching for a new means ofcommunication via documents
Fuji Xerox has been renovating its means of communicating information and contributing to the dramatic progressof communication since it released the first Xerographybased plain paper copier in 1962. Even now, communication by documents plays an important and indispensablerole in corporate activities.
Thus Fuji Xerox believes that it can help customers
find solutions to their increasingly difficult management
problems by providing them with new value in communication and with documentation services.
Fuji Xerox R&D Square is a progressive and innovative place where a range of knowledge and technologies isconcentrated. Here, Fuji Xerox can tackle challenges, develop solutions, and create new value through a customeroriented viewpoint.

Concept of new R&D from the customersʼ
viewpoint
As customers expand their business operations on a global scale, they face more complex management challenges
with limited time to solve those challenges.
To help them overcome these difficulties, we opened
an urban R&D base where people, information, and things
are exchanged dynamically, under the key concept of“Come and Encounter for Innovation.”
Listening to our customersʼ specific management
challenges, Fuji Xerox conducts R&D at the base in partnership with research institutions and other companies,
thereby fostering new, even more practical R&D.

▶

Concept of Fuji Xerox R&D Square
Customers

Fuji Xerox R&D Square
Seamless
operation

Integration

Fuji Xerox
Visualization

Customization
Streamlining

Partnercompanies

Related page:

Energy andresource
conservation

Related pages:

Realigning and integrating development andproduction functions into new companies〉〉

In order to respond more speedily and efficiently to therapidly changing business environment and also to enhance its corporate structure, on January 29, Fuji Xerox
restructured and integrated its dispersed development andproduction functions into two new companies: Fuji Xerox
Advanced Technology and Fuji Xerox Manufacturing andthe new companies started operations on April 1.
By establishing these subsidiaries, Fuji Xerox accelerates its growth in new business fields such as the service
and solution businesses, and transform its management
structure into one that is more cost-competitive.
Fuji Xerox Advanced Technology integrated the development functions of Fuji Xerox Engineering which isengaged in the development of copiers and printers oncommission and part of the development functions ofFuji Xerox, and the hardware and software development
functions of Niigata Fuji Xerox Manufacturing, Suzuka Fuji
Xerox, and Fuji Xerox Information System. Accordingly,
the development department of Fuji Xerox is now concentrating on the development of products as well as of its
platform, marking and other new technologies, while Fuji
Xerox Advanced Technology is developing technologies
for image reading and paper feeding while engaging in thedevelopment of modules such as peripheral devices. It

Page 34 (Reducing the environmental impact ofdigital color multifunction devices)
Page 43 (Improving quality)
Page 67 (Takematsu Center, Fuji Xerox Co., Ltd.)

also fosters customized developments to meet customersʼ
needs in a prompt manner.
Fuji Xerox Manufacturing integrated the production
functions of Fuji Xerox Takematsu Center which manufactures pulverized toners and photoreceptors, Fuji Xerox
Imaging Materials which produces EA toners, Suzuka Fuji
Xerox which manufactures electronic parts and key partsfor optical devices, and Niigata Fuji Xerox Manufacturing
which manufactures printers.
▶

Realignment and integration of R&D and production functions
Before realignment
and integration

After realignment
and integration
New company engaged
in development

Fuji Xerox Engineering
Fuji Xerox
Information System

R&D function

Suzuka Fuji Xerox

R&D function
Production function

Niigata Fuji Xerox
Manufacturing

R&D function
Production function

Fuji Xerox
Imaging Materials
Part of R&D function

Fuji Xerox

Takematsu Center

Fuji Xerox
Advanced
Technology(Started operation on April 1, 2010)

New company engaged
in production

Fuji Xerox
Manufacturing(Started operation on April 1, 2010)

Page 47 (Fuji Xerox R&D Square)

Recycling site in China certified by the Chinese government
as a model remanufacturing enterprise for electric products〉〉

R&D Square as a base to create new value
Fuji Xerox concentrated its R&D bases in the following twosites: the R&D Square (for value creation) and the Ebina
Center (for manufacturing).
The R&D Square, which is designed for value creation,is located in the Minato Mirai 21 district of Yokohama, near
the center of Tokyo. There are a number of universities in
its vicinity, and is also near Haneda Airport, one of Japanʼsgateways to Asia. With a long history as an internationalport, the city is expected to achieve further growth in a
dynamic manner. We willenergetically foster R&D
in this location in open
partnership with othercompanies, universities,
and research institutions.

President andRepresentative Director
Fuji Xerox Co., Ltd.

FUJIFILM Holdings Corporation Sustainability Report 2010

Universities
and research
institutions

At Fuji Xerox R&D Square, Fuji Xerox conducts R&D in partnership with
universities, research institutions, and other companies to help customers
solve a range of issues and provide them with new value.

Tadahito Yamamoto

20

Security

TOPIC

Fuji Xerox Eco-Manufacturing (Suzhou) Co., Ltd., a recycling site wholly owned by Fuji Xerox, was certified asa model remanufacturing enterprise for electric products by the Chinese Ministry of Industry and Information
Technology. As part of its environmental policies, theChinese government launched this certification program
to promote the development of the remanufacturing industry and to build a society dedicated to energy conservation and environmental protection. In the program,the government certifies industry-leading companies asmodel remanufacturing enterprises, aiming to foster thedevelopment of environment-friendly companies. Out of
35 companies certified this time, including three IT equipment companies, Fuji Xerox Eco-Manufacturing (Suzhou)
is the only Japanese-based company.
Fuji Xerox Eco-Manufacturing (Suzhou) completely
disassembles, sorts, and recycles used products including
copiers, multifunction devices, and cartridges recoveredby Fuji Xerox (China) from all over China (excluding Hong
Kong, Macao and Taiwan). This recycling company started
operation in January 2008. It has the capacity to disassemble and recycle 15,000 devices and 500,000 cartridges
per year, and had achieved a device recycling rate of morethan 98% as of March 2010.

External view of Fuji Xerox Eco-Manufacturing (Suzhou) Co., Ltd.

As a responsible manufacturer, Fuji Xerox aims to achieve
zero landfill, no pollution, and no illegal disposal, and thecertification by the Chinese government demonstrates
that the companyʼs efforts are understood and valued in
China. Prior to the establishment of the recycling system in
China, Fuji Xerox built a recycling system for zero landfill,
no pollution, and no illegal disposal in Japan in 1995 and in
the Asia-Pacific region in 2004. The recycling site in China
also received the Monozukuri, Special Environment Awardat the 19th (2009) Nikkei Global Environment Technology
Awards sponsored by Nikkei Inc.

FUJIFILM Holdings Corporation Sustainability Report 201021

Feature: Enhancing Quality of Life

Part 6Devel opmen t an d E x ch an g e o f H um a n R e s o urc e s b y t he F ujif ilm G ro up

New Challenges for the Development andExchange of Human Resources
The Fujifilm Group is focusing on awareness raising and cultural reform and valuing the development ofmanagement (core) and global human resources across the Group.

New challenges for human resources
development and exchange
In personnel affairs, FUJIFILM Holdings gives first priority to awareness raising and the development of management (core) and global human resources across the Fujifilm
Group, based on its new management plan for 2014, when
the Group will celebrate the 80th anniversary of its foundation. In fiscal 2009, we set the medium-term strategies
for human resources and are now implementing specificmeasures based on those strategies.
In awareness raising and cultural reform, we havebeen planning and holding an overnight Seminar for
Leaders (part II) since two years ago, targeting about 220
departmental managers who will lead FUJIFILM and Fuji
Xerox into the future. For middle-ranking managers, we
expanded the range of the synergy training for FUJIFILM
and Fuji Xerox leaders, which we held seven times in fiscal
2008. In fiscal 2009, we gave this training specifically to
144 middle-ranking managers as an opportunity to createsynergies within the Fujifilm Group and raise their leadership awareness.
In the development of management (core) and global
human resources, members who are in charge of personnel
affairs at FUJIFILM and Fuji Xerox̶two operating companies within the Group̶regularly meet to frankly exchange
opinions and discuss specific measures for the mutual
exchange and assignment of human resources towardfurther growth of the Fujifilm Group. Also to expand business in markets in emerging economies, the two companies recruited human resources internally across the Groupand had more than the expected number of applications
for those jobs. Employees are becoming increasingly interested in the development and use of human resourcesin the Group.
FUJIFILM Holdings was established with certain missions, one of which was to enable the Fujifilm Group to
create more synergy by utilizing its human assets flexibly across the Group for the creation of new business.
However there is no “miracle drug” available to achieve thistarget, and we must constantly provide Group employeeswith a range of educational opportunities and encouragethem to have higher motivation and passion. FUJIFILM
Holdings will continue to take on the challenge of achieving

22

FUJIFILM Holdings Corporation Sustainability Report 2010

Points and details of FUJIFILM Holdingsʼ human resource
development and exchange

1. Awareness raising and cultural reform●

Provision of the overnight Seminar for Leaders toabout 220 departmental managers●

Provision of FUJIFILM/Fuji Xerox synergy training toabout 144 middle-ranking managers

2. Development of management (core) and global
human resources●

Mutual assignment of human resources between
FUJIFILM and Fuji Xerox●

Internal recruitment within the Group
FUJIFILM

Departmental
managers

Fuji Xerox
Exchange ofhuman resources

Middle-ranking
managers

General employees

Mutualassignment

FUJIFILM/Fuji Xerox Human Exchange Meeting
Outlinemore specific results on higher levels in human resource
development, based on trust and cooperation among themembers of the Group.

▶

TOPIC

Departmental
managers

Middle-ranking
managers

General employees

On June 4, 2010, the Personnel Division of FUJIFILM
Holdings held a human exchange meeting between
FUJIFILM (FF) and Fuji Xerox (FX). These two companies
are exchanging human resources to achieve the Fujifilm
Groupʼs new medium-term management plan by making a
concerted effort using their respective business features.
Since the establishment of FUJIFILM Holdings three
years and nine months ago, human resources have been
gradually but steadily exchanged between FF and FX toward the creation of new business.
The meeting was held for members with diversified
job experience and expertise to frankly exchange opinions
about the perceived differences between the two companies, points to be improved in the future, and possiblesynergies.

Participants in the meeting
Type

Current Department(term of office as of June 1, 2010)

Former Department

Human Resources Development Group,
Corporate Personnel Div., FUJIFILM(5 years and 6 months)
First Group, Corporate Planning Div.,
FUJIFILM Holdings (3 years and 2 months)

Human Resources
Development,
Fuji Xerox
Corporate Strategy,
Fuji Xerox

Graphic Systems Business Div.,
FUJIFILM (8 months)

International BusinessGroup, Fuji Xerox

Participants Corporate Market & Business Strategy Div., Corporate Public
Fuji Xerox (8 months)
Relations Div., FUJIFILM
Production Services Sales & Marketing/
Graphic Systems
Marketing, Fuji Xerox
Business Div., FUJIFILM(4 years and 2 months)
Research & Technology Group
Opt & Electoronics Technology, Fuji Xerox
FUJIFILM Photonix(2 years and 6 months)
Director, Corporate Vice President, General Manager of Corporate
Host
Personnel Div., FUJIFILM Holdings
Corporate Personnel Div., Corporate Public Relations Div., and CSRGroup, Corporate General Administration Div., FUJIFILM Holdings
Observers
Corporate Personnel Div., FUJIFILM/Corporate Human Resources,
Fuji Xerox

Topics of the meeting

Kouichi Suematsu
Corporate Vice President,
General Manager ofCorporate Personnel Division
FUJIFILM Holdings Corporation

Differences between FF and FXWith regard to the differences, the following opinions wereexpressed at the meeting: FX seems to have successfully established a systematic operating process for its
one trillion-yen business, while at FF, business operations
are conducted in a dynamic manner by empowered individuals. These features
themselves are very significant and useful, andthrough mutual supplement and learning, thetwo companies will gain
more merits.

Expectations forsynergy creation
From the viewpoint of
human resource development, one participant said that through FXʼs internal recruitment system
launched for young and middle-level employees this fiscal
year, employees of FX were able to transfer the expertisethey had accumulated at the company to FF, which in turnhelped them grow, expand their possibilities, and become
more motivated. Another participant said, “We were initiallya bit suspicious about the exchange of human resources
between FF and FX, but in fact we were able to learn a lot
through the exchange and now have mutual respect foreach other.” The opinion was also expressed that the resources of the two companies (technologies, information
and business details) must be made more accessible toemployees of both companies to make them more awareof the merits of cooperation.
In overseas markets in particular, the companies might
win greater business chances by reexamining their technology, business, and marketing systems for greater synergy.
Expectations for the future
All participants agreed that the exchange of human resources is now on a slightly higher level than initially, and needs
to advance further and expand to include a wider range of
employees, not only limited to general employees but alsosenior managers who are close to top management.

Lessons from the meeting
Participants in the meeting expressed very specific opinions and talked about how they experienced hardships,
identified problems, and made responses and efforts todeal with problems. They were indeed strongly committed to devoting themselves to corporate growth, thinking
how both FF and FX could take advantage of the Groupʼsstrength and win market competition.
We are now in an increasingly informatized society and a
key to beating our competitors is to increase the synergy effects of the two companies byeffectively integrating the business models of the companies
to create new ones. To thisend, it is critical for the companies to exchange humanresources, for which proactive
measures will be devised andimplemented. It is also crucial
for each and every employee
to become more motivatedand committed.

FUJIFILM Holdings Corporation Sustainability Report 201023

CSR Highlights 2009
In this section, we introduce the major achievements
in fiscal 2009 for the Fujifilm Groupʼs priority CSR
areas and challenges. We also report on the Groupʼs
CSR activities in Europe.

The Fujifilm Groupʼs CSR and medium-term CSR plan .......26
Responses to the climate change problem .......................30
Stakeholder Dialogue 2010 ........................................35
Conserving biodiversity .................................................37
Developing a CSR-oriented procurement framework .........40
Improving quality .........................................................42
Social and local contribution through business ................44
Social and local contribution as a corporate citizen ..........46
CSR activities in Europe.................................................48

Flowers with a cat (left) and a white cockatoo (right) in a set of
11 hanging scrolls of birds, flowers, and animals
Painted by Shen Quan in 1750
Owned by Mitsui Memorial Museum
Shen Quan (1682 to ?) was a professional Chinese painter during the Qing
Dynasty. Shen, born in the province of Zhejiang, came to Nagasaki, Japan in
1731. He was known for his graphic and dense depictions of flowers and birds,
and his painting style spread across Japan through his disciple Yuhi and thedisciples of Yuhi, having great influence on painters in the country in and after
the middle of the Edo period. The two paintings above, exquisitely and vividly
depicting flower and trees, were still in a set of 11 hanging scrolls at the end of
the Edo period.

24

FUJIFILM Holdings Corporation Sustainability Report 2010

FUJIFILM Holdings Corporation Sustainability Report 201025

CSR Highlights 2009

The Fujifilm Group’s CSR and medium-term CSR plan

Conducting CSR Activities in Linkage with
the New Management Plan, Supporting
the Achievement of Management Targets
The Fujifilm Group examines CSR issues from both corporate and stakeholders’ viewpoints and moves forwardwith its CSR activities by setting priority CSR targets andimplementing specific measures.

Supporting the achievement ofmanagement targets throughwell-established CSR activities
It is already three years since the Fujifilm Group shiftedto a holding company structure in October 2006. During
those three years, we have been endeavoring to become acorporate group that is really useful to society by strengthening our strategic management and governance systems
across the Group, with FUJIFILM Holdings leading theefforts.

▶

In fiscal 2009, FUJIFILM Holdings examined theGroupʼs past CSR activities based on the results ofreviewing the medium-term CSR plan (for fiscal 2007 to2009) to identify what activities were particularly important
for the Group. The company also set the V80-CSR Strategy
as the Groupʼs next medium-term CSR plan, resetting thedirection and priority issues of its CSR activities, in light ofthe present situation, challenges, and aspirations for the
future. Based on this, the new management plan for 2014,
when the Group will celebrate its 80th anniversary, wasformulated.
The V80-CSR Strategy is composed of the following
four CSR promotional policies: strengthening the organizational basis; enhancing human resources; providing environmentally friendly products and services for higher QOL;
and developing business from stakeholdersʼ viewpoints(see page 29).

The Fujiﬁlm Groupʼs history and CSR activities after the shift to a holding company structure

CSR to support the achievement of management targets(since April 2010)

Establishing a CSR activity system following
the shift to a holding company structure(October 2006 to March 2010)

2004

2010
Rebuilding corporate structure andgrowth strategies
2008: Toyama Chemical Co., Ltd. became aconsolidated subsidiary.
2006: Shifted to a holding company structure.

2001: Fuji Xerox became a consolidated subsidiary.

Expanding overseas bases/Progress of digitization

1950

1934

26

1962: Fuji Xerox was established.

Diversiﬁcation of business/Expanding overseas markets

Producing photographic ﬁlm domestically/Establishing a domestic sales network
1934: Fuji Photo Film Co., Ltd. was established.

FUJIFILM Holdings Corporation Sustainability Report 2010

Sharing a common philosophy and values
across the Group

Code of Conduct. We believe the Groupʼs CSR can be fulfilled only with the participation of all its organizations andemployees. Based on this belief, we clarify our ideas about
CSR and our policies on the environment, social contribution, biodiversity conservation, procurement, quality, andoccupational health and safety so that all employees share
the philosophy and values of CSR across the Group forstronger CSR governance.

The Fujifilm Group describes its corporate philosophy andvision in the Groupʼs Charter for Corporate Behavior and▶

Fujiﬁlm Groupʼs Corporate Philosophy/Values* For “Corporate Philosophy/Vision,”“Charter for Corporate Behaivior/
Code of Conduct,” and “Approach
to CSR”

Fujiﬁlm Group Corporate Philosophy and Vision
Fujiﬁlm Group Charter for Corporate Behavior and Code of Conduct

See page 3

The Fujiﬁlm Groupʼs Approach to CSR

Fujiﬁlm Group
Green Policy(Environmental
Policy)Fujiﬁlm Group
SocialContribution
PolicyFujiﬁlm Group
Guidelines for
Biodiversity

Fujiﬁlm Group
Procurement
PolicyFujiﬁlm Group
Quality Policy

Fujiﬁlm Group
Occupational
Health and
Safety Policy

See page 59

See page 47

See page 37

See page 40

See page 43

See page 56

CSR promotion system

Started the medium-term management plan
VISION 75 toward the “Second Foundation”

1980

From fiscal 2010 onwards, the Fujifilm Group will link
its CSR activities with the new management plan and move
forward to a stage in which the achievement of management targets will be supported through a well-established
CSR activity system. For the Fujifilm Groupʼs history andCSR activities after the shift to a holding company structure, please see the illustration on the left.

The CSR Committee of FUJIFILM Holdings oversees the
Fujifilm Groupʼs system for implementing CSR.
The CSR Committee is a decision-making bodychaired by the president of FUJIFILM Holdings to promote CSR activities across the entire Fujifilm Group. The
CSR department of FUJIFILM Holdings, which serves as
the CSR Committee secretariat, supports the CSR activities of FUJIFILM, Fuji Xerox, Toyama Chemical (and theiraffiliates), and FUJIFILM Business Expert by fulfilling five
major functions. Each of the companies strives to improve
its CSR activities, formulating and implementing a CSR
activity plan in accordance with its operations, ensuring
thorough compliance, conducting risk management, promoting communication with stakeholders, and cooperating with the FUJIFILM Holdings CSR Committee on CSR
measures.

▶

The Fujiﬁlm Groupʼs CSR promotion system
FUJIFILM Holdings Corporation
CSR Committee
Regarding CSR issues of the Group:●Deliberates and decides basic policies●Deliberates and decides priority tasks andmeasures
Chairman: President of FUJIFILM Holdings
Shared Service Company
Operating Companies

FUJIFILM
Corporation

Fuji Xerox
Co., Ltd.

Secretariat of the
CSR Committee
CSR Group, General
Affairs Division,
FUJIFILM Holdings●A pplies CSR governanceto all Group companies(implementation ofpolicies and strategies
decided by the CSR
Committee)● Implements the measures

ToyamaChemicalCo., Ltd.

FUJIFILM
Business
ExpertCorporation

CSR departments of
the operating companies
To fulfill CSR:●F ormulates and implements CSR action plans●E nsure compliance and implement risk
management●F oster communication with stakeholders● R eport CSR activities to FUJIFILM Holding’s CSR
Committee

decided for priority tasks
by the CSR Committee
and manage the progress●Supports CSR activities

conducted by theoperating companies(Collects and analyzes
information)●Discloses information

to society andcommunicates withstakeholders●
Audit of all Fujifilm

Group’s CSR activities

FUJIFILM Holdings Corporation Sustainability Report 201027

CSR Highlights 2009
The Fujifilm Group’s CSR and medium-term CSR plan(for ﬁscal 2007 to 2009)

The following table shows our self evaluation of the progress made over the past three years in the implementation of themedium-term CSR plan (for fiscal 2007 to 2009).
Self-evaluation ranking

1. Stronger GovernancePages 2-3, 23, 35-36, 54, and 66-73
URL

Achievement from Fiscal 2007 to 2009

Self
Evaluation(1) Dissemination of the Fujifilm Group’s
Approach to CSR throughout the groupinside and outside Japan• Formulated the Approach to CSR in July 20, 2007.
• Constantly introduced the principles over the intranet, sustainability reports, official website,and materials for external lectures and in-house education.

○(2) Enhancing PDCA management forcompliance and risk management
by integrating management systems(expansion of the IMS)• FUJIFILM: Expanded the IMS to include four companies in 2007 and 2008 respectively andthree companies in 2009. (A total of 19 companies have thus acquired IMS certification.)• Fuji Xerox: Integration of QEO management systems completed for two sites in 2007.

○(3) Enhancing internal control systems• Conducted onsite surveys on CSR activities at six major Group companies in China(May 10 to 18, 2008).

△

http://www.fujifilmholdings.com/en/
sustainability/• Formulated a three-year stakeholder dialogue promotion plan (Sept 18, 2008).
• Formulated guidelines on the management of dialogue meetings (Jan. 9, 2009).
• Held dialogue meetings four times in 2007, six times in 2008, once in 2009,
and twice in 2010.

○• Third-party evaluation of Group companies: five cases in fiscal 2007, four in fiscal 2008,
and four in fiscal 2009○(1) Compliance with REACH Regulation• Began utilizing the mechanism of the Joint Article Management Promotion-consortium(JAMP).

○(2) Enhancement of an integrated systemfor chemical substance management• Began operating the new chemical substances management system.

○• Reduction of energy use and CO2 emissions per unit of production
Reduced as planned in fiscal 2007, increased due to a decrease in production volumes
in fiscal 2008 (unable to attain the target), and substantially reduced almost as initiallyplanned in fiscal 2009△

• Set a lifecycle CO2 reduction target toward 2020.

○• Conducted awareness activities.
FUJIFILM: Achieved a participation rate of 85% in the ICE Challenge.
Fuji Xerox: Increased the number of participants in LEAFx by 1.73 times compared withfiscal 2008.

○(4) Improved stakeholder dialogue andapplication of 3rd-party evaluation togroup companies

2. Compliance with Environmental
Laws and Regulations
Pages 10, 49, 56, and 68
URL

http://www.fujifilmholdings.com/en/
sustainability/

3. Stronger Measures to Prevent
Global WarmingP ages 11, 19, 30-36, 38,
49 and 70
URL(1) Fostering CO2 emission reduction
activities

http://www.fujifilmholdings.com/en/
sustainability/

Medium-term CSR plan○(2) Effective internal use and disclosureof qualitative and quantitative CSR
information in business results(technologies, products, and services)• Tabulated data and information and improved their comparability by inserting a “Data andInformation” section to the sustainability report.

○(3) Promotion of internal systems for
rapidly collecting information on
product liability, accidents andexporting issues• Formulated the Fujifilm Group Quality Policy on Jan. 12, 2010.
• Revised the rules on PL to clearly include directly-sold products and sales promotion goodsin the target on Jan. 20, 2010 and clearly informed sales companies of the fact.

(1) Strengthened efforts as a global
corporation regarding diversity andwork safety• Formulated the Fujifilm Group Occupational Health and Safety Policy on Jan. 12, 2010.
• Fostered the sharing of occupational safety information through the introduction of an
occupational safety database.
• Strengthened governance by holding a meeting of those in charge of occupational safety ataffiliated companies.
• FUJIFILM:
Enhanced the early education of global human resources (through the dispatch of young
employees overseas and the implementation of overseas educational programs), andimplemented measures to help women display more of their abilities (through a specificproject and the childcare support system and by increasing the ratio of female managers).
• Fuji Xerox:
Enhanced the global capabilities of human resources (through training programs and thedispatch of young employees overseas), made more use of diversified human resources,
and supported their activities. (Employment of talent regardless of their nationalities;
employment and promotion of more women; and expansion of childcare-related systems)

4. Improved Information
Disclosure
URL

http://www.fujifilmholdings.com/en/
sustainability/

5. Responses to New Trends
Pages 22-23, 37-39, 40-41,
and 44-47
URL28

http://www.fujifilmholdings.com/en/
sustainability/(2) Creation and implementation of aframework for CSR procurement(collaboration with the materials
department)• Formulated the Fujifilm Group Procurement Policy on Oct. 13, 2009.
• FUJIFILM:
Asked suppliers of materials to check their own CSR activities on a trial basis (through anelectronic survey) and fed the results back to them.
• Fuji Xerox:
Interviewed major partner transporters and identified the issues to be tackled based on theinterviews and results of their own checks.

(3) Formulating basic policies on
biodiversity conservation and social
contribution activities• Established the Fujifilm Group Social Contribution Policy on April 2, 2008.
• Established the Fujifilm Group Guidelines for Biodiversity on June 1, 2009.

FUJIFILM Holdings Corporation Sustainability Report 2010

Next medium-term CSR plan V80-CSR Strategy
In fiscal 2009, we formulated our next medium-term CSR
plan V80-CSR Strategy by resetting the direction of our
CSR activities and priority CSR targets through a reviewof the medium-term CSR plan (for fiscal 2007 to 2009) (asdescribed above) and the new Management Plan towardthe 80th anniversary in 2014, based on our perceptions of
the present situation and challenges and our aspirations
for the future.
In fiscal 2010 onwards, the Fujifilm Group will move
forward to a stage in which the achievement of its management targets will be supported through its well-established
CSR activities to be conducted in linkage with the new

▶

○

▶

Materiality of priority CSR issues

High

Materiality: High

Materiality: Middle
Social expectations
and request

Social and culturalcontribution

Information disclosureand dialogue

Biodiversity

Voluntary andindustrial criteria

Climate change

Objective evaluationof CSR activities

CSR-oriented
procurement

Human
resourcesdevelopment

Quality and safety
Enhancement ofinternal control

Occupational safety
and health

Human rights andemployment

Compliance
Low

Materiality: High

Materiality: Low
Influence on the Fujifilm GroupHigh

V80-CSR Strategy (for ﬁscal 2010 to 2012)
Promotional policy
1. Ensuring sound corporate
culture as the basis forstructural reforms(Enhancement of theorganizational basis)

Priority issue

Major measure

KPI1) Quality improvement ineach Group company’s
compliance/riskmanagement(1) Continue to increase awareness of the Charter for
Corporate Behavior and Code of Conduct(2) Improve the risk management system

・Number of Group companies
included in the target(1) Proactively and appropriately implement
CSR-related PR activities(2) Improve the Sustainability Report(3) Make effective use of stakeholder dialogues

・Coverage by mass media
・Q.C.D.
・Improvements throughdialogue(1) Enhance leadership qualities(2) Develop core managers(3) Focus on the assignment of global humanresources and expedite the development of theseresources

・Educational opportunities(personnel exchange andtraining)

1. Implement drastic
structural reform plan2) Enhancement of
to restructure thecommunication withcompany into one thatstakeholders
remains profitable evenin a severe business
2. Further use and development
environmentof human resources to increase 1) Use and development
of diversified humanthe Group’s comprehensive
resources
strength (Enhancement of
human resources)○○

The Fujifilm Group decides the materiality of its priority
CSR issues based on the following two criteria: (1) influence on the Fujifilm Group, and (2) external evaluation of
the group measures. The figure below shows the materiality of the priority issues.

Overall picture of the V80-CSR Strategy

Aspirations for the future○

Identifying materiality

Low

Management Plan

• Won awards for the sustainability report.
2007: Prize for excellence from Toyo Keizai, Inc.
2008: Three prizes• Disseminated CSR information within the company.
Posted CSR information on the intranet: 36 times (from fiscal 2007 to 2009).
Used the sustainability report as a sales promotion tool.
• Improvement in CSR-related PR activities: Increased the number of news releases on CSR
to 55 (from fiscal 2007 to 2009).

(1) Improvement of Sustainability Reportand active PR on CSR activities

Pages 8-21, 42-43, and 54-71○: Results achieved. △: Close to achieving results. ×: Further effort needed.

Key Issue

Priority Area

We were able to achieve the priority targets set in themedium-term CSR plan almost as planned, except for theenhancement of anti-global warming measures and theinternal auditing system. (The measures and the systemwere not enhanced as planned because of the recent economic downturn.) The review, however, also revealed thatthe achievement of the priority targets did not contribute
sufficiently to achieving our management targets.

management plan and business operations. To this end,
the V80-CSR Strategy is composed of CSR promotion policies, priority issues, major measures and key performanceindicators (KPI) and will be implemented from fiscal 2010
to 2012.

External evaluation

Reviewing the results of the medium-term CSR plan

Self Evaluation of the Medium-Term CSR Plan (for Fiscal 2007 to 2009)

2. Restructure the growthstrategy and input
managerial resources
intensively in businessfields with high growthpotential and in
emerging economies
to ensure continuous
growth

3. Differentiation in the market
through the pursuit of higher
environmental performance(Provision of environmentallyfriendly products and services
for higher QOL)

4. Social contribution that adds
value to business(Business growth fromstakeholders’ viewpoints)

1) Group-wide efforts toprevent global warming(1) Promote lifecycle CO2 emissions reduction(2) Foster the development of new energy conservation
・Achievement of reduction
technologies
targets(3) Increase the awareness of employees and theirfamilies about CO2 emissions reduction2) Promotion ofenvironmentallyfriendly designs(1) Visualize environmental friendliness(2) Pursue higher environmental performance3) M easures forbiodiversity
conservation(1) Increase employees’ awareness and understanding ・Frequency and evaluation of(2) Implement measures as part of daily businessactivities
operations
・Concrete measures4) Effective use ofresources(1) Promote 3Rs(2) Reduce the input of resources

5) Better management ofchemical substances(1) Enhance management across the supply chain(2) Strengthen global governance to ensure compliance
・Minimization of risk caseswith laws and regulations(3) Continuously improve the risk assessment system

1) Linkage between
business operations
and social contribution(1) Contribute to higher QOL through business・Examples of measures
operations
・Implementation of(2) Cooperate with partner organizations (NGOs/NPOs)
collaborative programs(3) Nurture voluntarism among employees
・Number of volunteer initiatives

・Evaluation system

・Achievement of targets

FUJIFILM Holdings Corporation Sustainability Report 201029

CSR Highlights 2009

Responses to the climate change problem

Reducing Lifecycle CO2 Emissions by 30%
by Fiscal 2020
The Fujiﬁlm Groupʼs new long-term target
In April 2010, the Fujifilm Group set a long-term target of
reducing its lifecycle CO2 emissions by 30% (from the fiscal 2005 level) by fiscal 2020. Accordingly, we will work to
reduce total CO2 emissions from both our business operations and from our products and services throughout theirlifecycles (from the procurement of materials to manufacture, transport, use, and disposal and recycling).
The following figures show the Groupʼs productsʼ andservicesʼ lifecycle CO2 emissions in fiscal 2005 (baselines
year; results) and in fiscal 2020 (target year; target values).
We will reduce global CO2 emissions from our business activities from about five million tons in fiscal 2005
to about 3.5 million tons in fiscal 2020, by further promoting Design for Environment and by strengthening energysaving activities at offices and factories.

▶

The Fujiﬁlm Groupʼs CO2
emissions in ﬁscal 2005
(baseline year)▶

The Fujiﬁlm Groupʼsemission target forﬁscal 2020 (target year)■ FUJIFILM + Toyama Chemical+ FUJIFILM Business Expert■ Fuji Xerox■ FUJIFILM + Toyama Chemical+ FUJIFILM Business Expert■ Fuji Xerox

CO2(1,000 tons/year)

CO2(1,000 tons/year)

2,000

2,000

Total environmental impact:
5,049 kt-CO2/year

1,500

Also in a range of business fields in which the Fujifilm
Group is engaged in and at its production and sales bases
located across the world, localized measures will be implemented that take the local business features into account.
The following table shows our major CO2 emissions reduction measures.

CO2 emissions in ﬁscal 2009
(from products and services throughout their lifecycles)
In fiscal 2009, we reduced our lifecycle CO2 emissions bya total of about 730,000 tons compared with fiscal 2008
due to the recycling of aluminum in the graphic systems
business (in the procurement stage), conversion of fuel tonatural gas (in the manufacture stage), and also due to therelease of energy-saving products (in the use stage).

2,000

1,200

Others

0

370

830

181

434

257

184

168

Procure- Manufac- Transport Use
ment
ture

0

DisposalAluminum

99

140
283

500

30

PET
TAC

371

0

138

Procure- Manufac- Transport Use
ment
ture

Disposal

Gas
Oil

Procurement Manufacture

Transport

8%

1,000

Relevant Stage

Development and spreadof products with low
environmental impact

Procurement of materials,
use, and1,500
disposal andrecycling

1,500

500

Economic approach

265

2500

Disposal

2000

CO2● Completely processless
CTP plates (in the graphic systems field)（千トン／年）● Office equipment that consumes 80% less electricity (in the document solutions field)

2,500● Fuel conversion at private power generation facilities (Japan)

reduction
CO2 emissions
1,458
1,000
at factories and offices

Manufacture
1,000● Operation of wind power generation facilities (The Netherlands)● Use of methane gas collected from landfill sites as fuel (U.S.A.)
その他●

Development and introduction of energy-saving technologies in production processes

1,319

Proactive promotion of1,112
500
3Rs
181
More efficient
370
transportation
1680

Procurement of materials,
830
500 and recycling
and disposal
140

365

434

Transport

257

調達 製造 輸送 使用 廃棄

01,500 to recycle aluminum waste from the PS/CTP plate production● Expansion of the systemprocess (in the graphic systems field)

30

アルミニウムImprovementof loading
efficiency
ガス
283 ●371● Eco-friendly driving
Lighter
138 and compacter packaging

1,000 ●● Optimization of routes

99
調達 製造 輸送 使用 廃棄

500

2000

調達

2000

FUJIFILM Holdings Corporation Sustainability Report 2010

PET
TAC

コピー、プリンター
ファックス

0

30

環境負荷合計：4,484CO2 千トン / 年

2,000

1,200

1500

石油

電気

製造

輸送

コピー、プリンター
ファックス

使用

100
80

● Modal shift

その他
医療機器
ミニラボ

廃棄

40

200,000

20

1990

2000

2006

2007

2008

6000

4000

2000

0
2012 (target) (FY)

2009

100

87
97
■追加削減量 ■目標となる CO 排出量
External evaluation
83
81

Evaluation for the Japanese CDLI
Score

その他

Ranking

2008

88 points

Third highest among 149 companies(No. 3 among manufacturers and No. 1 in thechemical industry)

2009

71 points

Third highest among 201 companies(No. 2 among manufacturers and No.1 in thechemical industry)

アルミニウム

プリンター
ファックス

コピー
プリンター
ファックス

1,242

その他
医療機器

0

石油

450

484

輸送

使用

265
Participation in the Japaneseemission credit system

PET
TAC

調達

電気

製造

FUJIFILM Kyushu (in Kikuyo Town, Kumamoto Prefecture)operated by an energy supplier. At the municipal hot spring
facilities adjacent to the factory, kerosene boilers were used
0 to heat the hot spring water. The factory began supplying
its surplus heat to the hot spring facilities in April 2010,
expecting that this would help the facilities reduce its useof fuel, which would in turn lead to the reduction of CO2
emissions from the facilities by about 320 tons annually.
the heat
supply,FUJIFILM
and Kikuyo
With regard
to2 工場
■新
■4 工場
● CO
2 原単位
■追加削減量■目標となるCO2 排出量（トン）（%agreement）
Town concluded
an emission
credittransfer
100
1,000,000
undertheJapaneseemissioncreditsystemin
December
100
87
97
2009. As a result, the company
cancontributetothe townʼs
83
81
500

Major CO2 Emission Measures

139

10000

60

400,000

57%

1000 from the highly efficient private power generation facilities

2,000

Area to be Tackled

60

Examples of the Fujiﬁlm Groupʼsガス
activities (See pages 19, 31 ミto36, 49, and 70)
ニラボ

The Fujiﬁlm Groupʼs major CO2 emission reduction measures

2,000

80

71

* Per-unit CO2 emissions: shown as indices, with CO2 emissions per unitof production in fiscal 1990 set at 100* CO2 emission coefficient for electricity: For fiscal 2008 and subsequent
years, the power industryʼs adjusted emission factor announced by
the Japanese Ministry of the Environment in December 2009 is used.

5%1500 derives heat and electricity necessary for the entire factory
▶

81

0

環境負荷合計：

1,500

Use

81

FUJIFILM Holdings answered questions on its management policies and emissions of greenhouse gases60under
the Carbon Disclosure Project (CDP) and was included in
the Japanese CDLI for two years in a row in 2009.

2,500

OthersMedical equipment
Mini-labs

Electricity

87

8000

■FUJIFILM (six major factories in Japan) ■FUJIFILM (other sites in Japan) ■FUJIFILM (outside Japan)
4,484CO2 千トン / 年■Toyama Chemical ■Fuji Xerox2,043(in Japan) コピー■Fuji Xerox (outside Japan)

484

450

Per-unit CO2 emissions (%)

600,000

7%

2,000

Copiers
Printers
Faxes

97（千トン / 年）

Total environmental impact:
4,484 kt-CO2/year

Materials forcopiers,
printers and
faxes

1,242

1,000

500

973

1%

CO2

2,043

Per-unit CO2 emissions

100

100

800,000

Breakdown of CO2 emissions (ﬁscal 2009)

The Fujiﬁlm Groupʼs CO2 emissions in ﬁscal 2009

2,500

■ Four factories■ Two new factories■ Targeted CO2 emissions

2

CO2(1,000 tons/year)

Total environmental impact:
3,525 kt-CO2/year

CO2 emissions at FUJIFILMʼs six major factories in Japan

1,000,000

▶

▶

1,319

500

CO2 emissions(t-CO2)* CO2 emissions from the six major chemical factories in Japan (FUJIFILM
Kanagawa Factoryʼs Ashigara and Odawara Sites, FUJIFILM Fujinoiya
and Yoshida-Minami Factories, FUJIFILM Opto Materials Co., Ltd.,and FUJIFILM Kyushu Co., Ltd.) account for 57% of the total emissions from the entire Fujifilm Group (including the Fuji Xerox Groupand Toyama Chemical).

Related page:
Page 19 (Recycling system for waste aluminum in the Graphic
Systems Buisiness）

1,000

139

In fiscal 2009, our production amount increased by 10%
from the fiscal 2008 level, but CO2 emissions decreased
by 3% (equivalent to about 22,000 tons). This is mainly
attributable to the conversion of all fuel to natural gas
at FUJIFILM Opto Materials and FUJIFILM Kanagawa
Factoryʼs Ashigara Site and also to the implementation of arange of energy-saving measures, including the recovery of
waste heat from the distillation tower and the recovery andreuse of flash steam at the flat panel production facilities.
In fiscal 2012, our production amount will increase from thefiscal 2009 level but our CO2 emissions will be kept below
the fiscal 2009 level, with per-unit CO2 emissions kept ataround 60% (of the fiscal 1990 level, as shown in the figureon the right).

22%

1,500

1,458

▶

▶

1,500
1,000

Total CO2 emissions and per-unit CO2 emissions
from the six major chemical factories in Japan*

60
40
20

60

60

0
400,000

CO2 emissions reduction efforts, while emission credits equivalent
to the amount of CO2
emissions reduced by
the heat supply will betransferred from the
hot spring facilities to
FUJIFILM.

Sansan-no Yu hot spring facilities
operated by Kikuyo Town

Supply of heat to the hot spring facilities (from April 2010)●

CO2 emissions reduction: 320 tons (annual estimate)80

800,000

600,000

廃棄40

FUJIFILM Holdings Corporation Sustainability Report 201031

CSR Highlights 2009
Responses to the climate change problem

Manufacturing site 1

Proactive introduction of energy-saving technologies

FUJIFILM Opto Materials Co., Ltd. (FOM), which is a production base for LCD film materials, converted its energy
source from heavy oil to natural gas in 2008. It also introduced a highly efficient 17,000 kW turbine-type cogeneration system (CGS), which reduced annual CO2 emissions
from the factory by 45,000 tons. At the same time FOM
implemented measures to increase the energy efficiency ofits manufacturing process by proactively introducing energysaving technologies (mainly through the three initiatives

described below). Through its new energy conservationcommittee* established in April 2010, FOM is meticulously
fostering energy-saving activities to achieve the target of
reducing the entire factoryʼs energy use by 5%.
* The energy conservation committee is composed of the following two
teams: (1) a steering team that proposes the FOM activity guidelinesand (2) an ECOFOM team to conduct activities to increase the energy
efficiency of manufacturing and find and implement new energy conservation themes.

TOPIC
CO2 emission reduction through steam recovery〉〉

FOM has been striving to increase theenergy efficiency of
its equipment since2008 in cooperation
with the Production
Engineering&
Development
Project members of the flash steam recovery
and recycling system
Center.*1 FOM has
built a system to recover and recycle flash steam.*2 The
system enables the recovery of flash steam which was emitted into the air for use in the solvent adsorption process,thereby reducing annual CO2 emissions by 900 tons.
FOM will implement additional measures to increase
the recovery rate of flash steam and introduce the recovery
system also to other lines to further increase the energy
efficiency of the factory.
*1. FUJIFILMʼs organization which develops and designs energyefficient equipment*2. The important technological point of this system is to recoversteam at atmospheric pressure so as not to impact the manufacturing process and then raise its pressure to ensure thestable mixing of the recovered steam with pressurized steam
supplied from the boiler.
▶

Conceptual diagram of the flash steam recovery andrecycling system
Steam supply
Reuse
Circulating water

3. Use of waste
steam heat
2. Reuse of
steam

Solvent recovery
process
Reuse ofrecovered solvent

ExhaustWastewater
treatment

Manufacturing
process
Flash steam

1. Use of the steam drain (hot water)

Planning to deploy a technology to achieveboth environmental improvement andenergy conservation〉〉

FOM recovers and reuses almost 100% of the solvent usedin the manufacture of TAC films to minimize the emissionsof chemical substances into the air. A lot of energy, however, is used to recover and reuse the solvent, and it is agreat challenge for the company to reduce the energy usedin the solvent recovery process.
To meet this challenge, FOM is planning to deploy
technology proven to be effective for CO2 emissions reduction at the FUJIFILM Kanagawa Factory and FUJIFILM
Kyushu,*3 with a view to reducing its CO2 emissions by atleast 4,000 tons a year.
*3. Refers to the innovative process technology to achieve both environmental improvement and energy conservation developedby the Production Engineering & Development Center. This
technology enables the efficient recovery of waste solvent byimproving the cooling process and helps achieve a 20% to 40%
reduction in energy use. By using this technology, FUJIFILM
Kanagawa Factory and FUJIFILM Kyushu reduced their annual
CO2 emissions by 10,000 tons in total.

Visualization of energy-related information〉〉

FOM has introduced an energy conservation support system*4 to enable its process managers to centrally manage
energy-related information. The managers can now checkthe changes in each facilityʼs energy use (electricity andsteam) in graphs. Using this system, they can visuallycompare the energy used by similar facilities on the same
screen and check for differences in their energy efficiency,
which allows them to plan energy saving measures without taking much time for data collection and processing.
Thanks to this, it has become possible for FOM to compareand check energy loads in the wastewater treatment process and make improvements to related systems.
*4. The system developed by the Production Engineering &Development Center to minimize and optimize the total energy
consumption.

Production site 2

Implementation of a project for the effective use of methane gas(United States)▶ Before and after implementing the project
FUJIFILM Manufacturing U.S.A., Inc. (South Carolina) has
been using methane gas generated from the neighborBefore the Projecthood landfill site as fuel since May 2009. The supply andMethane Gas from Landfill(releasing it in to the atmosphere)
concentration of methane gas vary depending upon various environmental conditions and complex ecosystems,
FUJIFILM Manufacturing U.S.A.
such as underground gas accumulation, and the supply
and concentration are therefore unstable compared withnatural gas, but improvements will be made to stabilize this
supply thanks to cooperation from the gas supplier andNatural gas pipeline
Before the Project
the company managing
the landfill site. This fiscal year, theMethane Gas from Landfill
After the Project
supply amount was a bit
lower(releasing
it inthan
to the planned
atmosphere) but the use ofPreprocessing
Collecting methane gas
methane, a substance that contributes to global warming
FUJIFILM Manufacturing U.S.A.
FUJIFILM Manufacturing U.S.A.
by about 21 times compared with CO2 but produces moreheat than kerosene and heavy oil, had a great effect bothon the environment and the budget (as shown in the folLandfill methane gas
3.2 mile methane gas pipeline
lowing table).
Natural gas pipeline
The project was highly evaluated for its contribution
Natural gas pipeline
to local environmental conservation and the company received many commendations for the project from the local
government and industry organizations.

▶

After the ProjectCollecting methane gas

Landfill methane gas

Effect of the project for the effective use of methane gas
Numerical Effect(annual estimates based on actual data)

Effectメタンガス有効利用プロジェクト 実施前

CO2 emissions reduction

5,180 tons/year(Total GHG emitted into the air if this project
had not been implemented: 49,100 tons/year
in CO2 equivalent)

By using methane gas (with average concentration of 57%) generated from the landfill site
埋め立て地から出るメタンガス
as fuel:
メタンガス有効利用プ● Methane, which has a high global warming（有効利用しない場合は大気中に放出される）
potential is incinerated and not emitted into the air.
前
● The use of fossil fuels is reduced.
メタンガスの捕集

Cost reduction throughCO2 emissions reduction

67,500 euro/year (EUA price as ofMarch 14, 2010: 13.04 euro/t-CO2)●

Offices and households

The purchasing price of methane gas generated from the landfill site: Fixed andアメリカ工場
lower thanthe price of natural gas

Implementing
the ICE Project
メタンガス有効利用プロジェクト 実施前

埋め立て地中のメタンガス

天然ガスパイプライン

埋め立て地から出るメタンガス
メタンガス有効利用プロジェクト 実施後(Left) Members ofhave been engaged in
FUJIFILM and its affiliates in Japan（有効利用しない場合は大気中に放出される）
FUJIFILM Opto Materials,
前処理
メタンガスの捕集
the Ideas for Cool Earth (ICE) Project as FUJIFILMʼs global
the winner of
アメリカ工場the ICE Awards* 2009
アメリカ工場
corporate citizen activity to be conducted during the commitment period (2008 to 2012) of the Kyoto Protocol for the(Right) Poster for the ICE
Challenge 2010
promotion of anti-global warming measures at offices and埋め立て地中のhouseholds.
メタンガス
3.2マイル長
メタンガスパイプライン
At their offices, the companies are continuing aware天然ガスパイプライン
天然ガスパイプライン
ness activities for energy conservation, including the “cool▶ Outline of the ICE Challenge 2009 campaignbiz,” “warm biz,” and “lights off” activities while encouraging
Reduce CO2 emissions from households.
employees to take on the “ICE Challenge” to reduce their
Encourage employees to review their lifestyles forAim
low-carbon living.
CO2 emissions by one kilogram per day, as proposed in
Employees of FUJIFILM and its 32 affiliates
the Team Minus 6% project implemented by the Japanese
Target(23,179 employees in total)
Ministry of the Environment.
July to September 2009 (three months)
PeriodFor details (and for activities conducted continuously
Participation by 19,803 employees (85%) and
Results
in fiscal 2010), please see the following website.
CO2 emissions reduction by 1,075 tons

URL

http://www.fujifilm.co.jp/corporate/environment/
preservation/reduction/iceproject/(in Japanese only)

Commendation*

FUJIFILM Kyushu, FUJIFILM Simple Products, FUJIFILM
Human Resource Development Center, FUJIFILM Techno
Service, FUJIFILM Digital Techno, FUJIFILM Logistics,
FUJIFILM Computer System, FUJIFILM Media Crest,
FUJIFILM Opto Materials, Fuji Technis, and the Sendai Siteof the Electronic Imaging Products Division of FUJIFILM* ICE Awards: Fujifilm Group sites that achieved participation by all employees are commended as excellent sites.

32

FUJIFILM Holdings Corporation Sustainability Report 2010

FUJIFILM Holdings Corporation Sustainability Report 201033

CSR Highlights 2009
Responses to the climate change problem

Marketing and services

Promoting eco-driving

Communication

FUJIFILM Holdings has been promoting eco-driving acrossFujifilm Group companies in Japan since June 2008, aiming
to improve fuel economy by 10%* and reduce CO2 emissions annually by about 2,560 tons. We will continue to
implement a range of measures to decrease the emissions,improve driving manners, and prevent traffic accidents.

VOICE
Eco-driving helps promote traffic safety〉〉

Fuji Xerox Osaka has 348 vehicles and has been proactively engaged in the eco-driving campaign. In fiscal 2009, the number ofvehicles increased by four vehicles and the annual running distance increased by “475.6 km or 6.4% per car” per year due to thepromotion of sales activities. Fuel economy, however, improved by
0.12 km per liter to 10.76 km, up 21% from fiscal 2006, when theeco-driving activity was started. The number of one-car accidents
also decreased to 59.3% of the previous fiscal year’s level. In recognition of these achievements, we received a prize from the chairman of the Environmental Restoration and Conservation Agency ofJapan at the eco-driving competition held by the Ministry of theEnvironment and the Agency.
We will continue to hold safe driving seminars and internal ecodriving competitions in which our drivers can easily participate.

* Estimation by the Energy Conservation Center, Japan▶

Outline of the eco-driving campaign
Aim

Target・Improve fuel economy and reduce CO2 emissions
・Improve driving manners and prevent traffic accidents・About 10,000 vehicles used by Fujifilm Group
companies in Japan**FUJIFILM, Fuji Xerox, and affiliates: 67 companies

・Distribution of the Fujifilm Groupʼs unique “eco-driving
stickers” (A total of 16,300 stickers were distributed asof the end of March 2010)
Measures ・Organization of eco-driving seminars (81% of the target
attended the seminars as of the end of March 2010)
・Revision of the vehicle introduction criteria for theentire Group and strict compliance with the criteria

Products* TEC value: value of one week of standard electricity consumption as
applied in the International Energy Star Program.

Manager Norihiko Sakai (left)
and Mitsunori Gouda (right),
General Affairs Department
General Affairs Division
Fuji Xerox Osaka Co., Ltd.

▶

Features of the introduced technologies❶ IH fixation device using Fuji Xeroxʼs unique
technology to achieve the worldʼs fastest“three-second start-up” (for 25/35 prints per
minute)❷ EA-Eco toner with the lowest fixation
temperature (about 20 degrees Celsius lower
than conventional products)❸ Newly developed energy-efficient controller
with a fencing circuit that prevents low-voltage/leakage current caused by finer semiconductor
process technologies❹ Manuscript reader using energy-efficient
LED lamps, which are brighter and more
responsive to input voltage than conventional
xenon lamps▶

Comparison of TEC witha conventional machine(for 35 prints per minute)

（kWh）

2.0

▶

board, and to devise effective information disclosure measures (disclosure of specific examples and visualization of
the entire Groupʼs environmental impact through LCA, asdetailed on pages 19, 30-34, 49, and 70).
In April 2010, the Fujifilm Group set the target of reducing lifecycle CO2 emissions from its products and services
by 30% from the fiscal 2005 level by fiscal 2020, adopting
the idea of reducing total lifecycle CO2 emissions. We wereable to set the long-term target based on this idea as aresult of repeated discussions at the dialogue meetings tonarrow the gap between internal and external perceptions.

TOPIC

4
2

2.0
1.5

ApeosPort-III C 3305
(conventional machine)

ApeosPort-IV C 3370
(award winner)

Reduced byabout 70%

8

0.5

0

ApeosPort-III C 5500
(conventional machine)

At the meeting, we continued intensive discussion for three hours
without a break and differences in the focus of effective antiglobal warming measures were identified between FUJIFILM
and Fuji Xerox. The discussion confirmed for me the fact that
if two companies having such differences are able to achieve
the target of reducing greenhouse gas emissions by 30% fromthe fiscal 2005 level by fiscal 2020, it shows that their products
and services must actually be used by customers. I believe allparticipants were able to understand the importance of expanding environmental solutions through business. At the meeting I
also made the following comments: specific measures seem tobe just starting, there is room for more synergy effects between

the two companies, and they need to communicate to the public
what kind of society they are aiming to achieve in a more visionary manner. Finally I would like to thank the two guests and theemployees participating in the meeting for actively expressing
their opinions, which greatly helped me fulfill my role as facilitator at the meeting.

Mr. Eiichiro Adachi
Head of ESG Research Center
The Japan Research Institute, Limited

ApeosPort-IV C 5570
(award winner)

12
10
8
6

1.0

Participants at the dialogue meeting

Comment on the stakeholder meeting on anti-global warming measures

10

1.0

and clarification for employees and customers. For details,
please refer to the next page.

〉〉

ApeosPort-IV C 5570 winningan award from the Minister of
Economy, Trade and Industry at
the Energy Conservation Awards

（kWh）
12

6

On May 12, 2010, we held Stakeholder Dialogue 2010 on
the theme of anti-global warming measures, inviting external
experts. Through the meeting, we aimed to raise awarenessof employees about the Fujifilm Groupʼs long-term environmental target established based on the new idea of reducing total lifecycle emissions and encourage them share thetarget and pursue it in their daily operations. At the meeting, after an employee of FUJIFILM Holdings explained thelong-term target, the activities of FUJIFILM and Fuji Xerox
were outlined to participants. Then discussion began.
Participating external experts highly evaluated the
Fujifilm Groupʼs proactive anti-global warming measures.
They also expressed their expectations for the Group, including cooperation with local communities and othercompanies, development of forward-looking measures andbusiness, creation of innovative businesses, promotion of
measures for the whole of society, and further education

VOICE

Comparison of TEC witha conventional machine(for 55 prints per minute)

1.5

2.5

FUJIFILM Holdings Corporation Sustainability Report 2010

Reduced byabout 32%

2.5

0.0

34

The Fujifilm Group has been holding stakeholder dialogues
since 2004. The dialogue meetings held focusing on environmental protection, one of the CSR activities, provided
us with the opportunity to summarize our ideas, identify
and share problems, probe them, find solutions, and also
to verify the solutions in an objective manner. In particular
for anti-climate change measures, in response to the establishment of a global greenhouse gas emission reduction framework, Group employees and experts discussed
from various viewpoints and agreed on the following: toimprove the Groupʼs activities and expand them across the

Stakeholder Dialogue 2010

Reducing the environmental impact of digital color multifunction
devices (energy-saving design)

Fuji Xerox has been operating its business with the goal of
decreasing average power consumption per unit by halfin 2005 against 1997 levels. As a way to confirm the results, the company has been participating in the Energy
Conservation Awards held by the Japanese Ministryof Economy, Trade and Industry (initially by the Energy
Conservation Center, Japan) since 1999. The company received an award from the Director-General of the Agency
for Natural Resources and Energy at the fiscal 1999 (10th)
competition, and since then it has been winning awards atthe event consecutively for 11 years.
In fiscal 2009 in particular, Fuji Xerox won the award
from the Minister of Economy, Trade and Industry, thehighest prize in the Energy Conservation Awards, for the
ApeosPort-IV/DocuCentre-IV C 5570/C 4470/C 3370/C 2270
digital color multifunction device series.
The series has achieved the lowest TEC values* in theclass and recovers from sleep mode in 10 seconds (for25/35 prints per minute), thereby substantially increasing
convenience for customers as well as energy efficiency.

Opinions expressed at the dialogue meetings for the successfulachievement of targets

FUJIFILM Holdings Corporation Sustainability Report 201035

CSR Highlights 2009
Responses to the climate change problem

Conserving biodiversity

TOPIC
▶

Summary of the Stakeholder Dialogue 2010
Recommendations from External Experts

Collaboration withlocal communities
and other companies

Future Direction of the Fujiﬁlm Group

Conduct activities based on mutual
understanding and cooperation between
companies and local communities

Foster communication through dialogue meetings on the environment
held at the production sites

Conserve energy through corporate
alliances

Reduce CO2 emissions from offices not only by using energy- andresource-saving PC servers and printers but also by introducing
LED lamps

Promotion of
forward-looking
measures andbusiness

Implement measures on the premise ofdepletion of natural resources

Examine the introduction of renewable energy sources(wind and solar power)

Build a system to change work styles

Create a system under which employees can work with security atplaces other than offices, to support CO2 emissions reductions anda better work-life balance

Creation of businessbased on new ideas

Reduce CO2 emissions through aparadigm shift

Reduce the use of resources by shortening the printing process
through digitization, and encourage remote medical care by the use ofelectronic medical records

Implementation of
measures for thewhole of society

Provide products and services that canoffset an increase in CO2 emissions
in the production process by energy
conservation in the use stage

Visualize the lifecycle environmental impact of products and services
and use the results to develop new products and services▶

Employees:
Encourage them to be more eco-friendly through the ICE Challenge,
LEAFX, and other programs● Customers:
The Graphic Systems Business Division will cooperate with Group
companies to hold eco seminars for customers on a continual basis.
●

Provision of moreeducation andclariﬁcation for
employees andcustomers

Change the ideas of employees andcustomers as an important measure

Conserving biodiversity recognizes
differences in internal and external
perceptions
The Fujifilm Group has been conducting a range of environmental conservation activities based on the idea thatenvironmental consideration and conservation are an integral part of corporate activities, recognizing the fact thatthe natural environment brings benefits and influences toall its business activities. Conserving biodiversity means
conserving the ecosystems that sustain us into the future.
FUJIFILM Holdings encourages Group companies to continue their environmental conservation activities and urges
them to listen to the opinions of experts and the younger
generation through stakeholder dialogue meetings*1 andthe opinions of employees through in-house questionnaire
surveys,*2 in order to recognize and minimize differences ininternal and external perceptions of biodiversity.
*1. Held on the theme of biodiversity in 2005, 2006, 2007, and 2008
*2. Held in 2008 to collect opinions about perception, involvement,
influence, and collaboration with society, and 22 organizations
replied to the questionnaire.

Fiscal 2009 activity report (1)Formulating the policy
In June 2009, FUJIFILM Holdings established the Fujifilm
Group Guidelines for Biodiversity to clarify the Groupʼspolicy on conserving biodiversity.

Participants

Facilitator
Two external experts●

Mr. Eiichiro Adachi, Head of ESG Research Center, The Japan Research Institute, Ltd.

●Mr. Soichi Ueda, Producer, Think the Earth Project
Professor Norio Fukao, Nagasaki University●

CSR Group, Corporate General Administration Division, FUJIFILM Holdings● CSR Promotion Division and Ecology & Quality Management Division, FUJIFILM● New Business Group, Graphic Systems Business Division, FUJIFILM● Technological Strategy Division, R&D Management Headquarters, FUJIFILM● Power Supply Section, Business Affairs Department, Fujinomiya Factory, FUJIFILM● CSR Division, Fuji Xerox● Solution Development Department, Solution Headquarters, Fuji Xerox● Strategic Planning Group, R&D Planning and Management Division, Fuji Xerox● Production Planning and Innovation Division, Production Group, Fuji Xerox● Environment and Safety Department, Toyama Chemical●

10 participants fromthe Fujiﬁlm Group

VOICE

VOICE

Creating a new market for the solution ofenvironmental problems

36

Starting with What We Can Do to Conserve
the Ecosystems That Sustain Humankind

Expecting a lot from the proposal for new work styles

〉
〉

〉
〉

I was most impressed to find out that the Group is proposing
new work styles and lifestyles with low environmental impact,
in addition to making efforts to reduce the environmental impact
of its business operations. The Group is committed to creating a new market for the solution of environmental problems
in cooperation with employees and consumers. I expect that
the Group will successfully develop remarkable new innovative business on a
global scale.

I would like to pay respects to the very ambitious policy that
FUJIFILM and Fuji Xerox, which have fundamentally different business structures, have set as their common target, which is to reduce the lifecycle CO2 emissions of their products by 30% by fiscal
2020. At the dialogue meeting, I strongly felt the commitment of the
Fujifilm Group to supporting social reform. In order to promote theanti-global warming measures as requested by the IPCC, it is necessary to review the work styles of individuals,
and I expect that the two companies will propose new work styles through their products
and services.

Mr. Soichi Ueda

Mr. Norio Fukao

Producer,Think the Earth Project

Professor,
Nagasaki University

FUJIFILM Holdings Corporation Sustainability Report 2010

Fujifilm Group Guidelines for Biodiversity
Basic Concepts
In order to create a sustainable society, we have a
responsibility to sincerely address serious problems
currently facing us to eliminate negative legacies being
passed on to future generations.
Among these serious problems, including climate change
issues such as global warming, is biodiversity loss
that is occurring at critical speed due to destruction of
ecosystems and extinction of various living species.
Biodiversity provides us with food, medicine, and energy
while reducing the risk of disasters. It is the very foundationof our culture and art, supporting our life and daily
activities.
As the Fujifilm Groupʼs business activities are closely
related to biodiversity, it is our responsibility to avoid
or minimize negative impacts on it, by addressing its
preservation and sustainable usage. In doing so, it isessential to take into consideration that we exist in astate of global interdependence and keep an international
perspective when taking necessary actions.

Action Guidelines❶T o avoid destruction of biodiversity
Biodiversity is the “web of life.” In business activities, theFujifilm Group avoids or minimizes negative impacts on
this web of life, and gives due consideration not to haveanything to do with destruction of the web.
❷ To preserve biodiversity
In business activities, the Fujifilm Group strives to keep
the natural environment healthy and diverse, considering
environmental preservation that reflects the natural andsocial conditions of each local community.
❸ To make best use of biodiversity
The Fujifilm Group adopts sustainable methods to use
biological resources for business activities, based on along-term point of view, in order to maintain biodiversity
for future generations.

❹T o act globally
The Fujifilm Group strives to recognize impacts on
biodiversity to reduce environmental burdens indomestic and overseas value chain frameworks when
performing business activities.
❺ To meet social requirements
The Fujifilm Group complies with international laws
and regulations regarding biodiversity, and values
collaboration and harmony with public bodies, NPO/
NGOs, and other companies.
❻T o share information
The Fujifilm Group proactively discloses informationon activities regarding biodiversity. The Fujifilm
Group also makes efforts to raise employeesʼ awarenessof biodiversity issues to improve the quality andeffectiveness of the Groupʼs activities for such issues.

FUJIFILM Holdings Corporation Sustainability Report 201037

CSR Highlights 2009
Conserving biodiversity

Fiscal 2009 activity report (2)Speciﬁc initiatives(FUJIFILM and its afﬁliates)
Adding “biodiversity conservation” to the design criteria
for all products
In February 2010, FUJIFILM added biodiversity conservation to the design criteria of all its products. By adding biodiversity conservation to the criteria, which included prevention of global warming and reduction of environmental
impact, effective use of resources, safety and compliance,

TOPIC

and information disclosure, the company will be able toprovide products and services with higher environmental
quality in a continuous manner.
Specifically, the following two evaluation items for biodiversity conservation were added:❶ Prevention and minimization of the impact of products
on ecosystems to conserve the natural environment andbiodiversity❷ Risk management concerning the sustainable supply of
biological resources from a long-term view

Related page:

Page 19 (Activities in the Graphic Systems Business)

Initiative in the graphic arts business〉〉̶Giving consideration to biodiversity in the development of products in response to market needs

FUJIFILM supplies PS plates (including CTP plates) andprocessing liquids used in offset printing to the printing
industry. We have been developing and designing products and services (printing systems including PS plates,
processing liquids, and waste liquid treatment equipment)
to meet the needs of customers in the industry not onlyin terms of quality but also for higher environmental per-

Product: Environment-compatible thermal processless CTP plate
Usage: PS plate (printing plate)
Environmental performance: Space- and energy-saving (no need foran automatic processing machine)
No waste (no need for processing and developing liquids)
Userʼs voice (Japan)

formance with no extra cost. Printing generally consumes
a lot of water and chemical substances, and in order tohelp customers reduce the use of these substances andthe release of waste liquids, we are implementing initiatives
for the effective use of important resources without giving
adverse impact on customers, the local environment or on
ecosystems, including the two shown below.

Fiscal 2009 activity report (3)Speciﬁc initiatives(Fuji Xerox and its afﬁliates)
Starting the “One Company, One Theme” Movement

In October 2009, Fuji Xerox launched its “One Company,
One Theme” Movement. Since then, employees of both its
sites and subsidiaries of Fuji Xerox have been conducting localized social contribution activities both within andoutside Japan, based on the common theme of “biodiversity conservation.” Through this movement, Fuji Xerox will
expand its measures for biodiversity conservation beyond
national boundaries and make more contributions throughborderless social contribution activities as well as throughits businesses.
In fiscal 2009, the company established a platform toregister and share information on the “One Company, One
Theme” Movement conducted at each site and subsidiarythrough the intranet and by other means, and employees
are now sharing information, as shown in the following
photos.
In fiscal 2010, Fuji Xerox will create a guidebook on
the movement as a means of providing both internal examples and know-how to promote the activity, post theguidebook on the intranet, and encourage employees toraise their awareness and do more for conscious activitiesof biodiversity.

Beginning on-site survey on land use for biodiversity
conservation at production bases both in and outside Japan
We conducted on-site survey on land use and local living creatures at five production bases*1 in Japan (in Mie,
Niigata, Toyama, and Kanagawa) from March to May 2010.
We will conduct the same on-site survey also at four of our
production bases*2 in China and Thailand from September
2010. We will complete the on-site survey and plan andimplement countermeasures by the end of fiscal 2010, andwill incorporate biodiversity conservation items into ourenvironmental management system (EMS) during the next
fiscal year.
*1. The Suzuka, Niigata, and Toyama Centers of Fuji Xerox Manufacturing,and the Takematsu and Ebina Centers of Fuji Xerox*2. Fuji Xerox of Shenzhen, Fuji Xerox of Shanghai, Fuji Xerox EcoManufacturing (Suzhou), and Fuji Xerox Manufacturing (Thailand)

Fiscal 2009 activity report (4)Social contribution activities
In August 2009, we held an exhibition of animal photos at
FUJIFILM SQUARE, a showroom in Tokyo Midtown, where
the head offices of FUJIFILM Holdings, FUJIFILM, and Fuji
Xerox are located. A total of about 60,000 people visited theexhibition, through which we provided visitors with an opportunity to think about the environment and ecosystems.

Product: Brillia HD PRO-V plate
Usage: PS plate (printing plate)
Environmental performance: No need to refill chemicals
80% reduction of waste (because the washing process is no longer
necessary)
Userʼs voice (Belgium)

Using the environment-compatible thermal
processless CTP plate

Leen print reduces waste and costswith the Brillia HD PRO-V plate

We have adopted processless technology, which will replace conventional CTP just as we witnessed the dramatic shift from “filmand conventional PS plate” to CTP plates. The adopted systemdoes not need processing, developer and gum and we have beenable to reduce waste liquid to zero, which has led to a substantial
reduction in our cost and maintenance burdens as well as in ourenvironmental impact.
As the use of processless plates expands, even greater environmental benefits and cost reduction will be gained. I very muchhope that the use of the processless CTP plate, which represents
a new challenge with new technology, will
motivate employees.

All the expected benefits of FUJIFILM’s low-chemistry solution
were proven within a short time. In fact, we do not replenish withany wash or solvent, we keep the bath level stable with just purewater, there is no need to control the pH or conductivity. The only
waste we generate during the plate processing is the used fluidin the finishing unit which equates to 2,000 m2. This means that
we have reduced our chemical waste by 80%. And, as there is nowater involved, we will save an additional €4,000 each year inwater charges. In our experience, FUJIFILM can definitely classify the PRO-V system as a bona fide “increased quality, reduced
cost” solution.

Example of information sharing on the intranet(list of registered subthemes)
Large numbers of children
and their parents visited theexhibition of animal photos
held during the summer
vacation season.

Example of information sharing on the intranet(wetland conservation activities conducted by Fuji Xerox Taiwan)

Mr. Taikichi Tsunoda
President, Sankodo Co., Ltd.

38

FUJIFILM Holdings Corporation Sustainability Report 2010

Mr. Jörg Hamm
Manager, pre-press,
Leen print (Belgium)

FUJIFILM Holdings Corporation Sustainability Report 201039

CSR Highlights 2009

Developing a CSR-oriented procurement framework

The Fujifilm Group Will Pursue CSR-Oriented
Procurement in Partnership with Suppliers
Formulation of the Fujifilm Group
Procurement Policy

laws and in consideration of the human rights, environmentand other CSR issues. The Policy is composed of twoparts: I. Basic Procurement Concepts and II. Procurement
Guideline. The second part shows the 10 principles of theGroup that were formulated in line with Nippon KeidanrenʼsCharter for Corporate Behavior. The Group deals with arange of suppliers from different industrial fields because
it is engaged in a wide spectrum of business fields, including chemicals, pharmaceuticals, and precision equipment.
The principles are intended to help these suppliers understand the Groupʼs approach to procurement. For suppliers
who do not meet the Procurement Guideline, we will ask
them to make necessary corrections and give support as
required to ensure their compliance with the Guideline.

In October 2009, FUJIFILM Holdings established the
Fujifilm Group Procurement Policy (shown below) to improve its CSR-oriented procurement, which had been fostered by each operating company in the Group. We will
foster such procurement in cooperation with our suppliersby sharing the Policy across the Group and proactively exchanging relevant information with the suppliers.
The Fujifilm Group Procurement Policy is applied not
only to the Fujifilm Group but also to its entire supply chain
and is designed to help the Group build fair relations with
its suppliers. Accordingly, the Policy shows the Groupʼscommitment to dealing with suppliers in compliance with

Fujifilm Group Procurement Policy
In this policy, “procurement” includes not only procurement of parts and materials used for products but also various
trade activities such as procurement of indirectly related materials, maintenance and management of facilities, etc.

I. Basic Procurement Concepts
As a responsible member of the international community, the Fujifilm Group seeks to contribute to the development ofsociety and enhancement of the quality of life of people throughout the world by providing top-quality products andservices. In order to achieve these objectives, we perform procurement activities based on the following basic concepts:❶ Rational selection standards

We will select suppliers based upon rationaland clear standards, such as quality, price,delivery assurance and operating stability, so
as to procure superior goods and services fromthe most competitive sources. Decisions on
procurement are made by the Procurement
Division, which is independent from otherdivisions.

❷ Openness and fairness

We will impartially provide all Japanese andoverseas suppliers with opportunities to supply
their products and services to us. In addition, we
will vigorously strive to procure these not only
from suppliers involved in past transactions, butfrom newcomers as well.

Starting pilot surveys on CSR-oriented
procurement

Helping suppliers make improvements
through the self-check survey(Initiative at FUJIFILM)(Initiative at Fuji Xerox)

FUJIFILM has been fostering green procurement for environmental conservation since 2000. In 2006, the company
began conducting a questionnaire survey of suppliersalso on their compliance, quality and safety, information
security, fair trade, ethics, occupational safety and health,human rights, and the environment, with a view to fostering CSR-oriented procurement. Following the establishment of the Fujifilm Group Procurement Policy in October
2009, FUJIFILM asked 32 suppliers of materials to selfcheck their CSR activities on a trial basis through electronic means, aiming to utilize the results as the basis toexpand CSR-oriented procurement across FUJIFILM and
its affiliates. In response the suppliers participated in the
self-check survey, which in turn helped them understandthe FUJIFILMʼs ideas about procurement. The company
tabulated and evaluated the results and summarized theminto a report to give feedback to the respondents.
In fiscal 2010, we will review the survey content basedon the results of the trial survey and expand the target of
the CSR self-check survey.
FUJIFILM will continue to ensure the transparency
and soundness of its management and move forward withmeasures toward the achievement of a sustainable society
while improving the quality of its dealings with suppliers.

❸ Corporate social responsibility (CSR)

In conducting our procurement activities, wewill seek to proactively fulfill our role as a good
corporate citizen contributing to the society bytaking into consideration CSR related factors suchas compliance to regulations, product quality/
safety, environment conservation, information
security, fair trade, ethics, workers’ safety/
hygiene, human rights, and fair labor practices.

Fuji Xerox has been continuing the CSR-oriented procurement of materials since August 2007. The company sends
a self-check list to its major suppliers (having a 90% ormore share in the supply of a specific material) and asksthem to self-check and improve their CSR activities.
Fuji Xerox fosters CSR-oriented procurement to share
CSR-related values and targets with suppliers, learn andgrow mutually with them, and prosper together by minimizing the risks related to the environment, human rights
and labor, and corporate ethics. After collecting the selfcheck lists from suppliers, the staff members in charge
at Fuji Xerox visit the suppliers to confirm the self-checkdetails, understand their problems, and discuss solutions
for improvement. In turn, the suppliers point out the improvements to be made to the self-check system to thevisiting staff.
In fiscal 2009, against the target of 90%, 96.9% of the
suppliers achieved the important numerical targets thatshould be met to avoid serious risks.
In addition to the CSR-oriented procurement of materials, Fuji Xerox is also committed to CSR-oriented transportation. Since fiscal 2008 the company has been sending a self-check list to each of its major partner carriers
jointly with FUJIFILM Logistics and asking them to selfcheck and improve their activities. In fiscal 2009, Fuji Xerox
interviewed some of the leading partners and identified thechallenges to be tackled based on the results of the selfcheck survey and the interviews.
In fiscal 2010, Fuji Xerox will foster CSR-oriented procurement more efficiently while giving even more support
to suppliers to increase the achievement rate of the important targets to 100% at all the suppliers.

II. Procurement Guideline
Fujifilm Group requests all suppliers related to our procurement activities to follow the ten principles below:❶ Suppliers, by the development and provision of socially beneficial goods andservices in a safe and responsible manner, shall strive to earn the satisfaction
and confidence of consumers and customers, while taking necessary
measures to protect personal data and customer related information.

❷ Suppliers shall promote fair, transparent, free competition and sound trade.

They shall also ensure that their relationships and contacts with government
agencies and political bodies are of a sound and proper nature.

❸ Suppliers shall engage in communication with members of society at large,

including active and transparent disclosure of corporate information.

❹ Suppliers shall strive to respect diversity, individuality, and differences of theiremployees to promote safe and comfortable workplaces.

❺ Suppliers shall recognize that a positive involvement in resolution ofenvironmental issues is an essential part of their activities and existence, andshall therefore approach these issues more proactively.

❻ As “good corporate citizens,” suppliers shall actively engage in philanthropic

activities, and other activities of social benefit.

❼ Suppliers shall reject all contacts with organizations involved in violation of thelaw or accepted standards of responsible social behavior.

40

FUJIFILM Holdings Corporation Sustainability Report 2010

❽ Suppliers shall observe laws and regulations applying to their overseas

activities and respect the culture and customs of other nations and strive tomanage their overseas activities in such a way as to promote and contribute to
the development of local communities.

Screen for the electronic survey❾ Senior management executives of suppliers shall assume the responsibility

for implementing this guideline and for taking all necessary action in order toraise awareness in their corporation, and inform their group companies andbusiness partners of their responsibility. Senior management executives shallalso heed the voice of their stakeholders, both internally and externally, andpromote the development and implementation of systems that will contributeto a greater understanding of business ethics.

❿ In the case of incidents contrary to the principles of this guideline, senior

management executives of suppliers must investigate the cause of theincident, develop reforms to prevent recurrence, and make information publicly
available regarding their intended actions for reform. After the prompt public
disclosure of information regarding the incident, authority and responsibility
for the event should be clarified and disciplinary action should be taken in
all areas responsible including the highest levels of management where
necessary.

Briefing sessions held for new suppliers in fiscal 2009

FUJIFILM Holdings Corporation Sustainability Report 201041

CSR Highlights 2009

Improving quality

Wining Trust from Stakeholders
by Improving Quality

In early days of our history, Fuji Photo Film, the predecessor of the Fujifilm Group, repeated trials and errors to develop photographic films and improve the manufacturing
process by making use of its own technologies. As a result, the company succeeded in providing the market withphotographic films comparable to those made overseas interms of quality.
In recovering business after the end of the Second
World War, the company adopted the statistical quality
control approach from the United States ahead of others
to provide the market with photographic films having theworldʼs top-level quality. It also conducted the total quality
control (TQC) activity. In recognition of these efforts, thecompany received the Deming Prize in 1956, being appreciated for its comprehensive quality control activities whichwere conducted in line with the management philosophy
and business environment.
Subsequently in the 1990s, our production department acquired the ISO 9001 certification and in 2003 webegan introducing an integrated management system consist of quality, environment, occupational health and safety,
and information security gradually to our sales and staff▶

Since the latter half of the 1990s, FUJIFILM has been applying the base technologies that had accumulated in thefields of photographic sensitive materials and xerography to create new business in response to the progressof digitization. In developing new business and products,
the company judges not only their quality achievement but
their environmental performance and safety, legal compliance and customerʼs requirement at each stage gate of thedevelopment process from planning to final product review(figure below). The company thus ensures high quality also
in the fields of highly functional materials,*1 optical devices
and systems,*2 and information systems and solutions,*3 inaddition to the fields of photographic films.
Also in the field of generic drugs, in which FUJIFILM
began participating in April 2010, the company ensures thesafety of its products to customers based on the recognition that the quality of pharmaceuticals could give great
impact on human lives. Specifically, FUJIFILM manages
the quality of raw materials, the manufacturing process
and design, and products released in the market, applying
its expertise in quality control systems.
*1. Field of highly functional materials: Flat panel displays, semiconductors, recording media, cosmetics and life science*2. Field of optical devices and systems: medical life science-related
devices*3. Information systems and solutions: document solutions and digital
imaging

Conceptual diagram showing FUJIFILMʼs “gates” for each process stage

FUJIFILM generally divides its process
to develop new business and products
into six stages. In each stage,
hypothesis are formed and verified
for uncertain factors to decrease thelevel of uncertainty, and at the end of
the stage (“gate meeting”) the levelof achievement is checked for eachpredefined target items to decide
whether to proceed to the next stage.
The company reviews its strategies
based on the new challenges identified
at each stage to develop new businessand products that can competitively
meet the needs of customers.

42

Responding to changes in the businessenvironment and creating high-quality
business and products

STAGE 0Stage

Creationof ideas

Gate

STAGE 1Businessfeasibility

FUJIFILM Holdings Corporation Sustainability Report 2010GATE 1GATE 0

STAGE A

Theme
Gate

Business
idea

STAGE 2Businessverification

GATE 2GATE A

STAGE BGATE B

Business
concept

STAGE 3Business
promotion

GATE 3STAGE 4Market entrance(Business creation)

Fuji Xeroxʼs quality assurance activity
Customer
Evaluation and satisfaction

RequestProducts and services
Process
improvement

Provision of a product
Review of the activity

Planning

Sales
andDesigning Production maintenance

Recovery/reuse

Quality accounting

Pursuing higher quality for products,
operations, and management

departments and also to our affiliates. We are aiming to behigher quality of the management style through an extending system to cover development, production, quality assurance, and marketing with each of our business divisions
to improve operational process and outcome.

Fuji Xerox adopts the “phase management” approach toensure the lifecycle quality of its products and services.
Specifically, it sets the conditions to be met from the viewpoint of customers at each phase of its product provision
process.
In the quality management activity to improve thequality of its operations, the company conducts “quality
accounting” to review customer satisfaction, and incorporates the results into the quality assurance policies andtargets of the following year.
By continuing these activities, Fuji Xerox is improving
its total quality assurance level.

▶

Quality assurance policies
Quality targets

The Fujifilm Group began its operation in the MinamiAshigara area blessed with rich water resources andclean air in 1934, aiming to manufacture photographic
films in Japan. We began our manufacturing activities
to provide the market with products that had both highquality and high environmental performance. Toward the80th anniversary of our foundation in 2014, we will further improve the quality of our products, operations, andmanagement to win even more trust from stakeholders.

Improving quality throughout
the product lifecycles

Phase management in the product provision process

Related page:
Page 34 (Reducing the environmental impact of digital color
multifunction devices)TOPIC
To develop ideal products that do not need maintenance or inspection̶Long-life design〉〉

Fuji Xerox is committed to promoting long-life design tomake it possible for customers to use its products consistently for the long term.
Copiers and printers are composed of a number ofdriving parts, and their friction accounts for a large percentof the causes of machine troubles.
In the life-long design of copiers and printers, materials
for the parts are carefully selected based on the reviewed
designs, and improvements are made to the parts including the marking (printing) unit̶the “heart” of a copier andthe paper feeding unit, to extend their functional lives andsubstantially reduce the frequency of technical issues.
Also, by decreasing the frequency of necessary machine maintenance through reducing the frictions of thedriving parts, Fuji Xerox is minimizing the downtime during
which customers cannot use their machines, and will continue to develop technologies to ensure high quality andlonger lives for its products.

Toner cartridge
Paper feedingroute

Cross-section
drawing of
the marking unit

Development unit

Paper feeding
route

▶

Fujiﬁlm Group Quality Policy

Major commendations received in ﬁscal 2009
Recipient

The Fujifilm Group operates its businesses based on
this policy in order to provide the highest quality of
products and services to customers.
1 We will seek to ensure customer's satisfaction and trust in
response to the demands of society.
2 We will pursue the highest standard quality in the market bytaking advantage of our leading-edge, proprietary technologies.
We will also strive for the highest quality of safety andenvironmental friendliness.
3 We will thoroughly comply with laws and regulations regarding
our products and services.
4 We will correctly and properly disclose information regarding thequality, safety, and environmental friendliness of our products
and services.
5 We will listen carefully to market opinions and commit to further
sustainable quality improvement continuously.

FUJIFILM Holdings

FUJIFILM Electronic
Materials U.S.A.
(FUJIFILM’s subsidiary
manufacturing
semiconductor materials)

Commendation andawarding entity

Reason for the commendation

Ranked second among
225 companies in thefifth survey on thequality managementlevel of companies• System building(Commitment by management; quality
education and human resource
development; and standardization andquality control system)(Conducted by the Union
of Japanese Scientists
and Engineers andsponsored by
Nikkei Inc.)• Actual activities(Onsite management and improvement;
responses to customers and quality
assurance; and development of new
products)

Selected as a Preferred
Quality Supplier (PQS)
Award winner• Achievement of 80% or higher on thescores as a result of implementing drastic
measures for the cost, quality, supply
system, deadline, technologies, customer
satisfaction, and other improvements(by Intel Corporation)

FUJINON(FUJIFILM’s subsidiaryengaged in the opticaldevice business;
integrated into FUJIFILM
on July 1, 2010)

The Emmy Award(by the Academy of
Television Arts &Science)• Product and service quality(For the world’s first autofocus system“Precision Focus” jointly developed byNHK)

FUJIFILM Holdings Corporation Sustainability Report 201043

CSR Highlights 2009

Social and local contribution though businessContributing to More Advanced andEfficient Local Medical Careby Establishing a Medical Imaging Network
FUJIFILM makes social contributions through business,for example through its medical systems business. In addition to providing a range of diagnostic imaging equipment and pharmaceuticals, the company is also engaged
in building a medical care network by the use of IT, which
is attracting much public attention.

system, making it the most-selling information system for
medical images.
FUJIFILM also began providing the C@RNA service in2005 and has been improving the network environment toconnect general hospitals with clinics for better local andremote medical care services.

SYNAPSE receiving high evaluation
by enabling the central management of
medical images

Strong demand for role-sharing andcooperation between medical institutionsin JapanThe quality of medical care, which directly gives impact on
the lives of people, cannot be compromised. FUJIFILM haslong been supporting the medical facilities mainly in the
diagnostic imaging field, and is now expanding the rangeof its business to sophisticate and raise the efficiency of
medical activities across individual and regional medical
institutions.
As a core tool for the business expansion, FUJIFILM
released the SYNAPSE information system to centrally
manage a range of diagnostic images from radiographic,
endoscopic, and ultrasound testing in the United Statesin 1999. This system was highly evaluated in the country
and was also released in Japan in 2000. At present, 1,300
or more medical institutions in Japan has introduced theIn the United States, it was and is usual for patients tobe first treated by their “home doctors” and then referred
to general hospitals as required by the doctors. Medical
institutions are thus well sharing roles and cooperatingwith each other. SYNAPSE became popular in the country
because it proved to be useful for medical institutions toshare necessary information.
In Japan, patients tended to consult with their home
doctors for any diseases regardless of their expert fields
and also to visit general hospitals even for the treatment ofa cold. Medical institutions were thus not sharing roles inan efficient and effective manner.
Recently, however, the necessity of role sharing andcooperation between medical institutions has been increas-

SYNAPSE adopted for a large-scale medical project in Sao Paulo, Brazil

〉
〉

44

FUJIFILM Holdings Corporation Sustainability Report 2010

Medical collaboration system

Retrieve images and findings
Making a reservation for a medical test

Clinic 1

Clinic 2

Hospital

Data ceter

having advanced
examination facilities
and experts

Reservation
for a test
Reservation fora diagnosis

Clinic 5

Clinic 3

Clinic 4

ingly recognized in Japan, because the following problems
became obvious, which might lead to the corruption of
the national medical system: insufficiency of doctors andresulting overwork by doctors working in hospitals; morefinancial burdens on medical institutions because of theneed of introducing more advanced medical equipment;
and management risks caused by errors in medical treatment. As a result, medical institutions are having greater
expectations for SYNAPSE and C@RNA.

Various merits brought about
by the introduction of a medical
information system
Before networking was started on a full scale at medical institutions, images captured in radiographic and ultrasoundTOPIC
The local government of Sao Paulo, Brazil decided to adopt
FUJIFILMʼs SYNAPSE medical image information networkin the governmentʼs large-scale new-generation regional
medical infrastructure establishment project (SEDI-I).
This project aims to network a diagnosis center withgeneral hospitals and out-patient clinics to improve thediagnostic efficiency by the centralization of diagnostic
functions and to introduce the management know-how ofprivate hospitals to public ones to raise their management
efficiency. SYNAPSE was adopted as the core system
for the network in recognition of its speed, reliability, andstability.
At the diagnostic center newly established in Sao Pauloin October 2009, a party was held to celebrate the fullscale launch of the project, inviting the state governor andthe head of the stateʼs health and welfare department as▶

well as a lot of people from the medical industry. SYNAPSE
will be introduced to a total of 20 medical institutions by theend of 2011, and the diagnostic center will deal with two
million medical examination cases per year.

At the celebration party: Members of FUJIFILM do Brasil Ltda. (from left).,the chief of the secretariat of SEDI-I (second person from right),
and the chief of the secretariat of Santa Catarina Hospital (on the right)

testing were recorded in photographic films and stored ina room within the hospital. Doctors and radiologists therefore had to visit the room to search for the images theyneeded.
Subsequently, with the digitization and progress of IT,
information systems to centrally manage medical images
began attracting attention, and SYNAPSE, which adopted
the WEB technology̶the leading-edge technology of thattime, was released as a base system for medical operations
including the management of images. With this system,
doctors and radiologists no longer need to visit the film
storage room and instead can retrieve and view the necessary data instantly via their desktop PCs. This has also created a new work style: doctors can now discuss with others by phone, with each viewing the images on their own
PC screens. Moreover, various medical information pieces
can be centrally managed through the system, including
electronic medical records, which promotes communications within the medical facilities and leads to the formationof a patient-oriented cross-functional medical team.
As for the C@RNA system, clinics networked by thesystem with general hospitals can ask the hospitals to doadvanced testing that they themselves cannot do and sharethe images and results of the testing all online using PCs.
This is greatly boosting regional medical cooperation.
FUJIFILM will continue to make efforts to
support doctors andother medical staff
working at the forefrontof medical care and toprovide people withsafe medical services.
Use of the system at
Saitama National Hospital

Related page:

Page 12, 13 (Activities in the Healthcare Business)

VOICE
Medical cooperation network to promote the physical and mental health of local people〉〉

Saitama National Hospital opened its new hospital with 350 beds on January
1, 2010. By providing medical services at this new hospital, the opening of
which was long coveted by our staff and local residents, we will further
fulfill our roles as a hospital designated as core facilities for the treatmentof circulatory diseases, support of regional medical care, regional cooperation for the treatment of cancers, and for local care for hepatic diseases.
I believe the regional medical care support system using IT will be quite
useful for the fulfillment of the aforementioned roles. We will implement thissystem based on the face-to-face communication.
In 2005, through a joint research project with FUJIFILM and four
medical associations, Saitama National Hospital began building a C@RNA
Connect system as part of measures to promote a new type of regional
medical cooperation. Eventually a medical networking system has been established, which allows patients to make reservations for medical treatment
by doctors specializing in each medical field at the hospital via their home
doctors 24 hours a day. For example, they can make reservations for MRI,

MDCT, ultrasound diagnostics, endoscopic testing, physiological function
testing, and counseling on nutrition. The results of the testing are sent to theclinics of their home doctors together with important images by the next dayof the testing. The doctors are highly evaluating this system, which enables
their patients to receive a “virtual hospital service” at their own clinics. In
the future, we will expand the network with clinics and other hospitals toimprove the quality of regional medical care, including the maintenance of
local people’s health, preventive medicine, and nursing care. As a result, we
will be able to provide all necessary medical services within the region or
establish a “regional virtual total care system.”Dr. Eiichi Sekizuka
Director of
National Hospital Organization
Saitama National Hospital

FUJIFILM Holdings Corporation Sustainability Report 201045

CSR Highlights 2009

Social and local contribution as a corporate citizen

Contributing to Society and Local
Communities by Providing Opportunities for
Education and Cultural Exchange
Providing children living in poor areas witheducational opportunities
Fuji Xerox of Shenzhen regards the fulfillment of CSR andenvironmental protection as one of its management priorities and conducts social contribution activities as part ofits CSR-oriented management. Specifically, the company
had been engaged in cleanup activities in neighboring rivers and beaches and planted trees near its premises. In
order to conduct social contribution activities on an evenhigher level, the company formed a volunteer organization
with an approval of the relevant municipal entity. Throughthis in-house volunteer organization, which is expected topromote the understanding of Fuji Xerox of Shenzhen by
Chinese society and local inhabitants and increase voluntarism among employees, employees volunteer to visit theelderly and the weak, collect money for the victims of disasters, protect the environment, and provide community
services after work and on weekends.
A number of young people from rural areas are working
in cities in South China, and also at Fuji Xerox of Shenzhen
there are many young employees who are from rural areas.
In consideration of these employees, the company is giving
support to particularly poor rural areas for the solution ofsocial problems peculiar to the areas. For example in 2005,
when it celebrated the 10th anniversary of its foundation,
the company made a donation for the establishment of anelementary school in Dunhuang, wanting to provide local▶

children with an educational opportunity. Subsequently
two more elementary schools were established by the support of the company each in Hebei and Yunnan. Since after the establishment of the three schools, the company
has been continuously donating
money (both from the company
and the labor union) and goods
such as PCs to the schools andalso annually sends about five
employees to the schools to
encourage pupils there.

Related page:

Page 20 (Activities in the Document Solutions Business)

Providing opportunities for cultural exchange at Fuji Xerox R&D Square〉〉

Fuji Xerox opened Fuji Xerox Art Space in 2003, wanting toprovide more people with an opportunity to enjoy watching
prints, which belong to an artistic category that is closer toour core businesses, copying and documents.
In 2010, Fuji Xerox R&D Square was completed in
Yokohama City as a new comprehensive R&D base of Fuji
Xerox, and we have moved the aforementioned gallery to
the first floor of this new building to provide general public with an opportunity to make exchanges with employees of Fuji Xerox and enjoy watching the Fuji Xerox Print
Collection. We believe that the new location of the gallery isreally suitable for displaying art works, which are commonsocial assets, to a lot of citizens.
Fuji Xerox R&D Square is an R&D base for creative
manufacturing, while art works can be said to be “documents through which artists express their unique wisdom
and emotions.” Both art and science create things, and wewant to make the Square a place where a lot of employees and citizens are inspired by excellent artistic works andmake exchanges to become more creative.
Yokohama City has been recently committed to becoming a city for cultural and artistic creations, and Fuji Xerox

Fuji Xerox Art Space
Opening hours: 9:00 a.m. to 5:00 p.m. on weekdays
Admittance freeFrequency of exhibitions: Three to five times a year
Collection of prints: More than 900 works created by more than
200 artists* For details about the closing time and location of the gallery,please visit the official website.
URL

Mika Ryu

http://www.fujixerox.co.jp/
company/event/hanga/map.html

CSR Division
Fuji Xerox of Shenzhen Ltd.

(in Japanese only)

Fuji Xerox Art Spacewants to work as a member of the city and create synergies
and achieve more growth with it. We would be happy if a lotof citizens visit the Square and enjoy watching art works.
We also have a display space named “Ten Thousand
Years of Recorded Information” on the third floor of the
Square, where we show how information has been recordedby people by displaying the media in which a range of information was recorded. Whenyou visit the Square, pleaseenjoy watching both exhibitions on the first floor and thedisplays on the third floor.

Yoshie Hayashi
Corporate Social Responsibility
Department
Fuji Xerox Co., Ltd.

Details of support given to the three elementary schools

Name

Dunhuang Elementary School

Heibei Elementray School

Yunnan Elementary School

Location

Dunhuang, Gansu Province

Luanping, Hebei Province

Huizexian, Yunnan Province

Establishment

June 2005 (242 pupils and 10 teachers)

July 2007 (140 pupils and nine teachers)

July 2008 (391 pupils and 13 teachers)

Investment

About 300,000 yuan + printers

300,000 yuan

300,000 yuan

●

2006

2007

●

Visit to the school and donation of 20,000 yuan
(by volunteer employees + labor union staff)
Establishment of a PC room (by donating 40 PCs)●

Acceptance of a visit of 10 people to the factory● Donation of 20,000 yuan for the library (including
donation from the labor union)●

Donation of 20 second-hand PCs

Donation of a printer
Visit to the school (by a total of five people from boththe company and labor union), and donation of 20,000
yuan to the school and 100 yuan each to 12 excellent
pupils● Donation of copying paper for use in school tests●

Visit to the school (by a total of five people from boththe company and labor union) and donation of 40,000
yuan (20,000 from the labor union)●

Visit to the school (by a total of four people from boththe company and labor union)
Donation of 40,000 yuan (20,000 from the labor
union) for the school to buy new desks and chairs● Donation of copying paper for use in school tests●

Visit to the school (by a total of five people from thecompany and labor union) and donation of 30,000
yuan (20,000 from the labor union)● Visit to the families of poor pupils and planting of trees(100,000 yuan)● Donation of copying paper for use in school tests● Provision of training on PC operation to teachers

●

●
●

2009

●
●

2010 (Plan)

46

Students in the Dunhuang Elementary School

TOPIC

FUJIFILM Holdings Corporation Sustainability Report 2010●

Donation of 10 second-hand PCs
Visit to the school (by a total of four people from boththe company and labor union), donation of 40,000
yuan (20,000 from the labor union), and visit to thefamilies of poor pupils (to give 400 yuan, a bag of riceand oil to each family)

Visit to the school (by a total of five people from boththe company and labor union), donation of 30,000
yuan (20,000 from the labor union)● Visit to the families of poor pupils and planting of trees(100,000 yuan)● Donation of copying paper for use in school tests● Donation of 14 second-hand PCs and provision oftraining on PC operation to teachers

TOPIC

Fujifilm Group Social Contribution Policy

Volunteer planting in China in fiscal 2009〉〉

The Fujifilm Labor Union started a volunteer planting activity in China
in 1998 and has been conducting it in cooperation with FUJIFILM(China) Investment Co., Ltd., a Chinese subsidiary of FUJIFILM since2006. In fiscal 2009, the union sent its 12th mission (24 employees)
to the country in May and held the Eco
Planting Dialogue in July. At the dialogue meeting, the union discussed thedesirable future of the activity inviting
experts and the staff of Green Network,
one of its partner organizations for theactivity.
Discussion at the dialogue
URL

http://www.fujifilm.co.jp/corporate/environment/socialcontribution/plantgreenery/index.html

The Fujifilm Group will work together with local communities as agood corporate citizen and contribute to society by responding sincerely to the demands and expectations of those communities. The
Group has established the following action plan for implementing thispolicy.

1. Main activities
The Fujifilm Group will primarily focus on the fields of: research andeducation; culture, the arts and sports; health; and environmental
conservation.

2. Importance of these activities(1) Undertake these activities through cooperation and collaboration
In implementing these activities, the Fujifilm Group places importance on communication and partnerships with NPO/NGOs, local
communities and others.
(2) Active support for volunteer activities
The Fujifilm Group values living in harmony with local communities and contributing to society through the voluntary participationof employees and fully supports these activities.

(in Japanese only)

FUJIFILM Holdings Corporation Sustainability Report 201047

CSR Highlights 2009

CSR activities in Europe

Fulfilling CSR in the European Market andContributing the Quality of Lifein Various Industries
It has been about 50 years since FUJIFILM establisheda German subsidiary in 1966. FUJIFILM now operates
various industries with more than 50 companies and employees more than 5,100 people.

Fujifilm Group in Europe
Fujifilm Group first penetrated into overseas markets primarily through its Imaging Solutions business. The company established a German subsidiary in charge of thecomprehensive management of its European operationsin 1966 and a manufacturing company in the Netherlands
which was tasked with manufacturing color paper andcolor films in 1982.
Today, FUJIFILM Europe GmbH (Duesseldorf,
Germany) acts as Strategic Headquarters for the regionand supports its group companies in Europe by formulating
marketing and corporate strategies. In addition, FUJIFILM
Europe B.V. (Tilburg, The Netherlands) covers the logistics,
finance and procurement control functions for the entire
European market.
FUJIFILM also operates a number of manufacturing sites throughout the region, among them FUJIFILM
Manufacturing Europe B.V. in Tilburg, The Netherlands, asa flagship manufacturing base in Europe for the produc-▶

tion of color paper and offset plates as well as FUJIFILM
Hunt Chemicals Europe N.V. (Kruibeke, Belgium), a manufacturer of chemicals for the photographic and graphic arts
markets.
Nowadays Fujifilm companies in Europe operate inmore than 54* group companies and employ more than
5,100* people engaged in R&D, manufacturing, sales, andservice support. Throughout Europe they serve a range ofindustries including medical, chemical, graphic arts, electronic materials, optics, recording media, motion picture,and photographic technologies.

FUJIFILM Sericol UK Limited

FUJIFILM Europe B.V.
Logistics Strategy Headquartersin Europe▶
●

Business fields in Europe

Imaging:
Active in 40 countries

Production and sales of Color Paper
and Inkjet Materials, Supply of Digital
Cameras (FinePix), Online Photo Services,
Photo Book and digital camera prints andother value added print services.

Related page:

Page 68 (Greater Environmental Governance)

Product Compliance
CE Marking and ISO standards● RoHS (the restriction of hazardous
substances in electric andelectronic equipment)● WEEE (Waste of Electric andElectronic equipment)● Packaging regulation (European
Packaging Ordinance)●

Johann Zauner
Head of Environment &ComplianceCorporate Division

FOCUS 1●

Restriction of Chemical Substances(REACH)● Safety handling of chemical
products● Transport of dangerous goods●

Examples of environmental conservation activities(FUJIFILM Sericol UK Limited, England)

Medical Systems:
Active in 34 countries

Battery regulation
REACH (Article 33 related to
substances in articles)● PS (Product Safety) and
PL (Product Liability)● EuP●

Chemical ComplianceClassification, labeling andpackaging (CLP) and GHS (Material
Safety Data Sheets)● REACH (Registration, Evaluation
and Authorization of Chemicals)● CLP (Registration)

Reducing energy consumption
FUJIFILM Sericol UK Limited (name changed to FUJIFILM
Speciality Ink Systems Limited on July 1st) is following a commitment to reduce energy consumption in its
Manufacturing Site in Broadstairs UK and also in the officeenvironments of administration buildings.
A specific energy management system has been in-

Sales and service of Medical film,
digital X-Ray systems, medical
networking, and endoscopy
equipment.

FUJIFILM Europe GmbH
Sales Strategy Headquartersin Europe

FUJIFILM Europe N.V.

Today environmental regulations on one hand enhance
economic performance and innovations but on the other
hand regulations generating cost.
Non-Compliance generates substantial risk, including
inability to sell in global markets, unmet customer mandates, blocked shipments and the associated revenue
loss, means finally Environmental- and Quality-Compliance
Strategies are essential to support profit growth.
In todayʼs consumer marketplace being “green andethical” are no longer options but a necessity. New legislation, voluntary standards andcustomer expectations are making us as a company more andmore accountable for the impact●●

FUJIFILM Manufacturing Europe B.V.

(FUJIFILM Europe GmbH, Germany)of our products on the environment and society. Consumer
demand for “eco-friendly” (better less eco-impacting) andethically made products continues to grow.
Therefore FUJIFILM Europe GmbH works hard on
product compliance and chemical compliance.

* As of March 2010.

Fujifilm Group in Europe

FUJIFILM Hunt Chemicals
Europe N.V.

Organizational restructuring in Europe
and the reinforcement of compliancefor products and chemical substances

Ongoing Initiatives

corporated within the ISO 14001 guidelines and a Project
Team was established in the year 2008. A crossfunctional
Project Team has been set up from several departments,
involving Engineering, Accounting, Purchasing, Quality
Assurance and others.
Employees are encouraged to reduce their energy
consumption, which involves to turn off equipment unlessnecessary to use, audits on electricity use and respective
progress reports.
As a result of this, an overall reduction in energy consumption by 15% has been reached. This represents 460
tons of CO2.

1. Gaining customer satisfaction and relianceto contribute social responsibilities• Lack of individual lighting control

switches

FUJIFILM Imaging Germany
GmbH & Co. KG
FUJIFILM Electronic
Materials (Europe) N.V.

●

Graphic Systems: Active in 32 countries including northern Africa

Sales and service of products for the printing industry including Print-on-Demand and Wide Format
Inkjet, production and sales of CTP plates.

• Too many fittings• Too many tubes

2. Monitoring of light levels conducted
3. Motion sensors investigated
4. More efficient lighting options underconsideration
5. Monitor, Review & Report
6. Look for ways to improve
7. Keep communication with employees

48

FUJIFILM Holdings Corporation Sustainability Report 2010

Encouragement poster
Colin Boughton (left)
and Elaine Campling (right)

FUJIFILM Holdings Corporation Sustainability Report 201049

CSR Highlights 2009
CSR activities in Europe

Introducing a water recycling system
to substantially decrease water use andthe discharge of wastewater▶

Waste liquid treatment equipment andthe water recycling system
Manufacturing factory

FOCUS 2

5

(FUJIFILM Europe N.V., Belgium)
4

FUJIFLM Europe N.V. uses a lot of water to manufacturechemicals for photography and printing. In order to maintain the water quality and reduce water use, the company
has installed a water recycling system to its waste liquid
treatment equipment, as shown in the figure on the right.
By introducing the water recycling system, the company reduced its water consumption to about 25% of previous
levels in 2009. Specifically, the annual use of industrial water
was reduced from 4,000 m3 to 1,000 m3 and the use of underground water from 61,000 m3 to 21,000 m3. The recycling
system installed in the factory chemically processes waterused in the production system and stores the processedwater in a tank so that there is a stable supply that can bereused in the production process.
Moreover, thanks to the water recycling system, theamount of wastewater discharged outside the factory
has also been substantially decreased from 22,000 m3 to
10,000 m3.

Introducing returnable containers
to substantially decrease the use ofcontainers and waste(FUJIFILM Electronic Materials (Europe) N.V., Belgium)

Landscape recovery and supporting
regional activities

N2
2

3

6

7a

7b

8

9

100%

45%
10

(FUJIFILM Manufacturing Europe B.V., The Netherlands)

11

The rural estate, Huis ter Heide, close to the FUJIFILM
Manufacturing Europe B.V. in Tilburg, has been under construction since 1993. The company has been offering financial support to Dutch nature preservation organisation
Natuurmonumenten for four years now and will continue
to do so at least for two more years. Woodland and agricultural ground is being transformed into a landscape ofheathland and fens.

1

O2

F

13

12

14

F

1 .......Annual use of undergroundwater: 21,000 m3
2. ....... Tap water (used only as backup)
3. ....... Storage tank (80 m3)
4. ....... Desalinated water
5. ....... Water contained in products(15,000 m3)
6. ....... Water used for cleaning products(22,000 m3)
7a...... Neutralization tank (30 m3)
7b...... Storage tank/homogenizer
8. ....... Bioreactor (denitrification unit)(30 m3)▶

55%

F

9. ....... Filtration membrane
10...... Reverse osmosis
11...... Annual discharge of wastewater:

Supporting education in photographic
imaging

10,000 m3

12...... Annual recycling of water:

12,000 m3......
13 Annual use of rainfall: 4,000 m3
14...... Rainfall and recycled water
storage tank: 430 m3
F......... Filter(FUJIFILM Imaging Germany GmbH & Co. KG, Germany)
FUJIFILM Imaging Germany GmbH & Co. KG provided a
Frontier 330 Minilab to the “Photo + Medienforum Kiel,”a wellknown school which specializes in the education ofyoung people to work in the photographic area. Over theyears teachers and students made use of the system andintegrated it in their teaching schedule. They liked it somuch that they decided to rent an additional new Dry Lab
DL 410 system in 2009.
FUJIFILM continues supplying the material for both
systems free of charge and on top of this gives technicalUse rates for returnable containers

(%)
100

Examples of social contribution activities■ Tanks ■ Returnable containers ■ Disposable containers

Related page:
Page 17 (Pink Ribbon Campaign)

The first stages of thisrecovery have been
completed. The Tilburg
plant also supports
many regional and local projects like photo
exhibitions, volunteer
Recovered heathland and fens
work, sports events,and many other activities and events. This is done with donations and with photographic support.

support and answers all questions regarding functionality
and new applications.
“We believe it is important for our students to get acquainted with state of the art technology” says Ute Nolte,
Managing Director of Photo + Medienforum Kiel. “We appreciate the year-long support from FUJIFILM.”

80
60
40

FUJIFILM Electronic Materials (Europe) N.V., which manufactures and sells photo resists and flat panel display materials, has been fostering the use of returnable containers
in the delivery of products to customers since 2002. The
use rate of returnable containers, which was about 72% in
2002, increased to about 94% in 2008. In 2009, the company also began using tanks to deliver products more efficiently in large amounts. Now in terms of weight, out of
those products delivered to customers in returnable containers, about one-third is delivered in tanks.
Returnable containers are not suitable for delivery tocustomers who buy only small amounts of products, but
for customers who constantly purchase products from thecompany, delivery in returnable containers is useful, because it helps reduce the cost of disposing of containers
and cardboard, and products can be sold at lower prices
in returnable containers than in disposable ones. What ismore, customized barcode management and labeling services can be provided for products delivered in returnablecontainers.

20

Supporting Nature Photography0(FUJIFILM Europe GmbH, Germany)

2002

▶

2003

2004

2005

2006

2007

2008

2009 (Year)For 12 years, the world famous nature photo competition
is being carried out with participation of photographersfrom more than 40 different countries through the years.
FUJIFILM is supporting this state of the art event since thebeginning in 1999. As one of the core events of photography, the “Internationale Fürstenfelder Naturfototage” arebeing carried out each year. FUJIFILM is among the mainsponsors and supports the event also through the production of high quality prints.

Examples of containers used for OPD, HPRD, and PPD (waterbased) developing liquids

Disposable container
and its cardboard
package

Returnablecontainer

Tank

100
80

VOICE
Sponsor who supports the event through high quality
̶Message from the founder of the competition and well-known〉〉

nature photographer

We are happy to know that FUJIFILM is supporting our
initiative from the beginning. FUJIFILM was since morethan 20 years my personal film̶till today I work analog with Velvia 50 with middle-format. For me FUJIFILM
has a special focus on quality, and that really matches
our approach. So I was very happy to win FUJIFILM asa main sponsor of our events, first reason of the quality and second reason of the very personal and friendly
cooperation with the staff of FUJIFILM. Each person wework together is helpful
and engaged to our project. And my hope will be:this will go on till we getretired!
For details: http://www.

glanzlichter.com

Ms. Mara Fuhrmann

60
40

50

FUJIFILM Holdings Corporation Sustainability Report 2010

20
0

FUJIFILM Holdings Corporation Sustainability Report 201051

Data and Information
This section contains basic information on the Fujifilm
Groupʼs CSR activities and quantitative information
on its personnel and labor affairs and environmental
performance.
Communication with Stakeholders/Labor Environment and Social Benefit Accounting ..........54
Communication with Customers ...................................55
Occupational Health and Safety ....................................56
Personnel and Labor (FUJIFILM) ....................................57
Personnel and Labor (Fuji Xerox) ...................................58
Fujifilm Group Green Policy...........................................59
Environmental Burdens of the Fujifilm Group ..................60
Environmental Aspects ................................................62
Environmental Accounting............................................65
Sites Visited as Part of
Independent Assurance Engagement .............................66
Internal and External Communication
Greater Environmental Governance ............................68
The Pink Ribbon Movement in Japan .........................69
Activities in Logistics ...............................................70
Domestic and International Appraisals ..........................71

Rice plant, Hemp, and Cotton
Painted by Maruyama Okyo (1791)
Owned by Mitsui Memorial Museum
Each of the plants was depicted at one stroke with aJapanese ink brush. All the plants grow out dynamically andgive fresh impression. Each leaf is drawn without lifting thebrush from the paper and without an outline, but the plants
look so full of life and have three-dimensional appearance.

52

FUJIFILM Holdings Corporation Sustainability Report 2010

FUJIFILM Holdings Corporation Sustainability Report 201053

Data and Information

Communication with Stakeholders/Labor Environment and Social Beneﬁt Accounting

Communication with Customers

Communication with stakeholders▶

Employees
Employees play a central role in the promotion of FUJIFILMʼs CSR activities.
Methods for sustaining dialogue: Consulting centers of the Personnel Department and personnel interviews; Compliance and Sexual Harassment Helpline; Labor union and regularcompany meetings; Stakeholder Dialogue; Awareness surveys related to making work moresatisfying

Suppliers
Our suppliers are important partners who assist us in continuing to offer
products that reflect proper regard for safety and the natural environment.
Methods for sustaining dialogue: Procurement Division (For responding to inquiries);
FUJIFILM Business Expert (For responding to inquiries); Ecology and Quality Management
Division (For responding to inquiries); Information meetings for suppliers (green procurement,
management of chemical content) and corporate environmental survey; Periodic discussion
meetings with our suppliers; Operation of a materials procurement website

Community (Regional societies)
We believe that symbiosis with the community and the preservation of thenatural environment are key elements of our CSR as a corporation, especially at those places of business for production operation. We, therefore,
promote communication with the community.
Methods for sustaining dialogue: Consulting centers at each of our factories and offices (Forresponding to inquiries); Meeting related to environmental policy; Factory visits; Volunteer activities in the local community; Lectures and information meetings for community members;
Periodic discussions with local governments (municipal governments and mayors, leaders of
local government organizations, and others)

Shareholders/Investors
We are constantly aware of the need to promote a proper understandingof the Companyʼs value, and work to provide timely disclosure of investor
relations (IR) information in Japan and overseas.
Methods for sustaining dialogue: IR Office (For responding to inquiries); Information meetings for investors and visits with investors; Shareholder meetings; IR information section on
the company website

Labor Environment and Social Beneﬁt
Accounting

ISO 10002 (International Standard for Complaints Handling Management Systems)

Expenses that have been necessary for developing the labor environment
and for social contributions have been tabulated and categorized by stakeholder. Great effort has been directed toward improving the workplace for
employees, including safety (barrier-free environment for disabled persons)and employee welfare (improvement of cafeteria facilities). Expenses in social contributions in the form of promoting culture and the arts include thecost of running FUJIFILM SQUARE and organizing photography contests. In
contributions to the international community, assistance has been provided
in the form of relief funds and shipment of X-ray film for victims of the major earthquakes that took place in Haiti and Chile in January and February
2010.
Period covered
Fiscal year 2009 (April 1, 2009 to March 31, 2010)
Range of information sources
The 69 domestic companies in the Fujifilm Group (FUJIFILM Holdings, FUJIFILM
and 19 affiliates, Fuji Xerox and 46 affiliates, and Toyama Chemical)

Basic items
Objectives of labor environment and social beneﬁt accounting
These accounts are prepared to allow the Fujifilm Group to keep up with its
activities for improving the working environment of its employees and theamounts spent for social contributions by preparing data on these activities
from an economic perspective.
Accounting method
The expenditures (including investments) for the year have been added up
to arrive at the figures shown. These figures do not include depreciation.
Figures for personnel training and social contributions may overlap with
figures in the Environmental Account as well.

Transaction partners
As we propose new creations worthy of merit, our transaction partners arevital, and we work with them and support them in the development of new
products.
Methods for sustaining dialogue: Sales companies and marketing/sales divisions (For responding to inquiries); Periodic discussions with our transaction partners; Seeking advice inthe creation of new products and materials and participating in joint development activities;
Participation in exhibitions, events, and academic meetings

Breakdown of labor environment andsocial beneﬁt accounting

Methods for sustaining dialogue: Corporate General Administration Division (For responding
to inquiries); CSR Division (For responding to inquiries); Secretariat of the Public Trust
FUJIFILM Green Fund; Stakeholder Dialogue

Customers
Reflecting the opinions and requests of customers in our products, services,and corporate activities is one of the most important issues for a manufacturing company.
Methods for sustaining dialogue: Customers Communication Center (For responding toinquiries); FUJIFILM SQUARE (Showroom); Technical Support Centers; Service Centers; Usability evaluations, advice on production development, preparation of user reports, and otheractivities; CS survey, VOC, Photo contests, photo exhibitions, photography classes; Events,
exhibitions and seminars

Future generations
We believe that one of our most vital social responsibilities is to conduct
educational activities for future generations who will be responsible for the
future. We, therefore, are placing special emphasis on educational support
activities.
Methods for sustaining dialogue: Providing instructors to conduct school courses and participating in events held in schools; Sponsoring factory visits as part of extracurricular andother activities; Working with NGOs in environmental education activities

Industrial associations, government organizations andbusiness partners
We are actively communicating and cooperating with industry groups torespond to laws and ordinances such as the RoHS Directive and REACH
Regulation.
Methods for sustaining dialogue: Participation in the creation of industry guidelines;
Statement of public comments through industrial associations; Pink Ribbon Campaign, joint
research with hospitals and universities, and establishment of sponsored lectures

54

FUJIFILM Holdings Corporation Sustainability Report 2010

Customers’
opinions
Interactive Communication

Inquiries

Consultation facility (only B to C)

Consideration

The Customers Communication Center organizes informationsuch as comments and inquiries from customers into a database

Top management

30 personnel
Reports
Call Center for the Healthcare Laboratory About 30 personnel
About 50 personnel
Technical Support Center
5 service centers 70 personnel
Service Stationin Japan/about
Customers Communication Center

Requests
Letters, telephone calls,
e-mails, company visits
and in retail outlets

Proposals

Remarks▶

Number of customer inquiries:
About 380,000 inquiries a year

Stakeholder

Employees(¥ million)

Division heads
Consideration byrelated divisions
Marketing andsales
DesignR&D

Reflection ofcustomers’ opinion
Improvements to
products and services
Feedback

Adoption of
new products andnew services

Back to“Customers’ Opinions”

System for responding to customers (Fuji Xerox and its domestic afﬁliates)
Customers

Phone/e-mailMail/e-mailInternal researchdivision/research firms

Person in charge(sales/CE/SE)

GeneralMaintenance

DeliveryCS surveys

Various market
researchers

VOC

Customer
Information Center(general contact)

Telephone Center(machinemaintenance)

Customer
Service Center(consumables)

1. Comparison tocompetitors’ CS
surveys
2. User CS surveys

Macroeconomic
market trend surveys

VOC (Voice of Customer)
Comprehensive systemfor collecting informationfrom customers

About 30,000
inquiries

About 2.6 million
inquiries

About 2.79 million
inquiries

About 33,000
inquiries

Implemented
timelyAbout 487,000
inquiries

Cost totals

Goal

Fiscal 2008 Fiscal 2009

Health and safety

1,865

1,540

Personnel training

2,297

1,112

Protect diversity

148

1,976

〉
〉

2,304

1,569

570

572

In April 2010, FUJIFILM Pharma commenced sales of 178 generic drug
products. In entering this new market, the company’s design center cooperated with other relevant divisions to develop a package design with a newimage and clarity for the product identity.
Designers and personnel from various divisions visited to medical
workplaces where the products are to be used in order to study conditions
for pharmaceutical product displays and to interview medical personnel andpharmacists who are the actual users of the products. The packaging requirements identified were organized and trimmed down to the key requirement of “easy identification from a wide range of items.”
In order to satisfy this requirement, packaging for all items was unified
in a simple design format, with the drug name, quantity (or concentration) of

Develop a workplace in which
employees can work comfortably
Customers

Ensure appropriate customer
response and safety

Futuregenerations

Education for future generations

21

5

Harmony with the local community

158

122

1,386

1,221

Communities(local society and Promote culture and the arts ingovernment)
society (in Japan)
International
community

Consideration for the international
community and international
cultures63

34

NGOs and NPOs

Cooperation with NGOs and NPOs

10

128

Suppliers

Consideration for products

50

51

8,872

8,329

Total

Volunteer activities in on-the-job hours▶

Hours spent on volunteer activities

About

Domestic marketing divisions/Domestic sales companies▶NGOs, NPOs
We provide continuing support for NGOs and NPOs that engage in educational and enlightenment activities related to the natural environment.

System for responding to customers (FUJIFILM and its domestic afﬁliates)

Packaging for generic drugs that reﬂect the views of people in the medical workplaces, with focus on clarity of identiﬁcation

Fiscal 2009

2,035 hours

2,236 hours

5

5*1 Data for fiscal 2008 has also been reviewed and revised.

*2 Calculated based on the hours spent on volunteer activities, such as area clean-up, in on-

the-job hours, the salary equivalent to that of those hours, and cost of the activities.

the active ingredients and dosage form (tablets, capsules, injection solution,etc.) made easily identifiable with large icons based on a unified design.
Also, in order to emphasize reliability, which is the most important factor fora pharmaceutical product, and to clearly state the fact that FUJIFILM hasentered the market, emphasis was placed on prominent green, reflecting
a strong sense of trust and safety for the FUJIFILM brand that had been
established in the photographic film business for many years. (See illustration below.)
We plan to continue to pay careful attention to the opinions of ourcustomers, identifying what is really needed, applying the findings in product and design development and contributing to the growth of FUJIFILM
Pharma.

Icon

Mikito Todokoro (left)(¥ million)

Fiscal 2008 * 1

Volunteer cost * 2

VOICEPlanning & Business
Department,
FUJIFILM Pharma Co., Ltd.

Akihiko Ikegami (right)
Generic pharmaceutical product packaging designthat gives excellent product identification andpromotes the FUJIFILM brand

Design Center,
FUJIFILM Corporation

FUJIFILM Holdings Corporation Sustainability Report 201055

Data and Information

Personnel and Labor (FUJIFILM)

Occupational Health and Safety
Building workplaces where safety
comes ﬁrst
In order to ensure employee safety and stability, both physically and mentally, the Fujifilm Group is promoting workplace development where worker
safety comes first and careful attention is paid to the tasks involved in eachwork operation.

Application of our very own MSDS
Many of the products used in photographic developing chemicals andsemiconductor photoresist solutions contain chemicals. In supplying theseproducts to customers, Fujifilm Group submits material safety data sheets(MSDS*1) as well, as a means of providing customers information to prevent
accidents with chemicals and to assure safety for human health and theecosystem.
Inside the corporate group, FUJIFILM has developed its own unique
MSDS (known as FMSDS) in its drive to implement exhaustive labor safety
and environmental protection management. With this data sheet, employees
in manufacturing workplaces are able to access information on methods ofhandling chemical substances and important details that require attentionin handling at any time.
First introduced in 2000, FMSDS includes not only safety informationfrom MSDS and other data issued by the companyʼs business partners, applicable laws and regulations, handling methods, etc., but also is updatedwith all revisions to laws and regulations. Furthermore, the latest regulatory
updates are added from FUJIFILMʼs database, and safety data that is necessary but not available is obtained by conducting internal safety experiments,
based on the companyʼs chemical control standards,*2 and the data is provided to workplaces handling chemical substances.
FMSDS has also adopted the UN Globally Harmonized System ofClassification and Labeling Chemicals (GHS*3), the international standard
on chemical safety, in order to build a management system in compliancewith the 2006 guidelines issued by Japanʼs Ministry of Health, Labour andWelfare on the hazards, toxicity, etc., of chemical substances. At the sametime, action has started in February 2010 on applying FMSDS in the globalorganization. The entire group will continue to pursue improvements in
occupational health and safety through the pursuit of environmental andsafety management that is both exhaustive and of a higher caliber.
*1 Material Safety Data Sheet: Information sheet showing data related to chemical substance

Safety Evaluation Center evaluation for labor safety inthe handling of chemical substances〉〉

In addition to information obtained from MSDS issued by its business
partners, FUJIFILM checks the information necessary for environmental and safety management of chemical substances that are developed, manufactured and purchased, by means of laboratory testing and research in its Safety Evaluation Center. The laboratory andresearch findings are added to the FMSDS database for information
sharing. Approximately 6,300 chemical substances are registered in
the database.
The Safety Evaluation Center is the facility that comply with
GLP*. The Center not only conducts chemical safety evaluations for
FUJIFILM, but also receives commissions for evaluation from Fuji
Xerox, Toyama Chemical and other members of the corporate group,
administrative authorities and other organizations.
* GLP (Good Laboratory Practice) is an international standard established to define
the organization, facilities, procedure manuals, etc., that are necessary for a test
facility to assure the reliability of its chemical substance safety testing performance. The Safety Evaluation Center has been certified as compliant with the acton the evaluation of chemical substances and regulation of their manufacture, etc.,
by the Ministry of Economy, Trade and Industry, the Ministry of Health, Labour andWelfare and the Ministry of the Environment.

on chemical hazards and handling and storage of chemical substances, measures to prevent exposure, measures in case of emergency, warnings regarding disposal and transport,
etc., that are more rigorous than the laws of Japan.
*3 GHS: Action taken by the United Nations to promote classification standards and labeling of
the hazards and toxicity of chemical substances to be shared on a global scale.
▶

Objective

Evaluation Item

Development ofsafe chemical
substances

Toxicity screening (cytotoxicity test and gene expression analysis);
Quantitative structure-activity relationship; toxic mechanism
analysis based on the evaluation of chemical disposition (absorption,
distribution, metabolism, and excretion)

Management oflabor safety, etc.

Ames test; chromosome aberration test; acute oral and dermal
toxicity test; skin irritation test; skin sensitization test; explosibility
test

Product safety
management

Acute oral toxicity test; skin irritation test; eye irritation test; skinsensitization test; Ames test

Statutory tests(GLP)

Biodegradation test; Bioaccumulation test; partition coefficient test;
Ames test; chromosome aberration test; repeated dose toxicity
test; ecotoxicity test (algal growth inhibition test, daphnia acuteimmobilization test, and fish acute toxicity test)

MSDS provided forthe customer

FMSDS used in Fujiﬁlm Group(Past content)(Enforced in February 2010)

FMSDS
・Basic dataon chemical
substances

56

FMSDS
GHS
approach・Basic dataon chemical
substances

MSDS
・Basic dataon chemical
substances

・Safety & hazard/
toxicity data
(Addition of theexperimental &research results of
the Safety Evaluation
Center based oninternal standards)

・Safety & hazard/
toxicity data
(Addition of theexperimental &research results of
the Safety Evaluation
Center based oninternal standards)
Introduction of GHS

・Handling methods(Addition of
information
based on internal
standards)

・Handling methods(Addition of
information
based on internal
standards)

・Handling methods

・Applicable laws andregulations (Additionof information
based on internal
standards)

・Applicable laws andregulations (Additionof information
based on internal
standards)

・Applicable laws
and regulations

FUJIFILM Holdings Corporation Sustainability Report 2010

・Safety & hazard/
toxicity data
(GHS compliance)

7,541

Non-regular
employees

652

Fujiﬁlm Groupʼs major activities on the Occupational Health and Safety Policy

Status of regular employees

▶

*1
*2

Proportion ofunion membership

Average age ofunion members

5,835

77.4%*

39.2

Revisions to systems conducted according to agreements
between the labor union and the company As of March 31, 2010▶

As of March 31, 2010

Average age

Average numberof dependents

Utilization of
paid leave * 1

Turnoverrate * 2

Fiscal 2008

• Revisions to the support system for encouraging lifestyles conductive
to both work and family life
• Introduction of work regulations adapted to the citizen judge system

41.1

Male: 17.4
Female: 18.2

1.42

75.5%

2.91%

Fiscal 2009• Transition from approved retirement annuity system to defined
benefit corporate pension system• Revisions to retirement benefits• Revisions to some of employee systems

 ata on utilization of paid leave is calculated based on data for the period between October 1,
D2008 and September 30, 2009.
Turnover rate: Numerator: Attrition + Retirement + Transfer + New Start for Senior Employees
program (excluding voluntary retirement due to structural reform)
Denominator: Annual average number of employees at FUJIFILM (non-consolidated)

Recruitment

New graduate recruitment(Fiscal 2010)

139 * 1

<Technical positions>Male 82, Female 14<Administrative positions>Male 35, Female 8

Mid-career recruitment

26 * 2

Male: 22, Female: 4*1

A s the number of new graduated recruited for the fiscal year is confirmed at the beginning ofApril, the number in the chart above represents new graduate recruitment at the beginning ofApril 2010.
*2
Number of mid-career recruitments represents those from April 2009 to March 2010.

▶

*1
*2

Employment
Fiscal 2007

Fiscal 2008

Fiscal 2009

1.89%

1.87%

1.72%

38

40

18

Data up to March 31 in each fiscal year
Re-employment means employees who were re-employed after their retirement.

▶

Number of employees taking leaves of absence*
Fiscal 2007

Fiscal 2008

Fiscal 2009

Leave of absence for nursing care

0

6

5

Leave of absence for childcare

44

32

30

Leave of absence for volunteer work

0

0

0

* The number of employees who began a leave of absence during the relevant fiscal year.

▶

*1

*2

Item

• Revisions to the support system for encouraging lifestyles conductive
Fiscal 2007 to both work and family life
• Revisions to policy on providing condolence money

Average lengthof employment(Years)▶(in Japanese only)(in Japanese only)

Union members

Fiscal year

FUJIFILM Corporation
http://www.fujifilm.co.jp/corporate
URL/environment/employee/workplace/index.html
Fuji Xerox
http://www.fujixerox.co.jp/company/public/sr2009/
URL
stakeholder/employee/condition.html

Composition of labor union membership As of March 31, 2010▶

* Ratio to the number of regular employees (7,541)<Breakdown>
Temporary employees: 482, Part-timers: 19
Employees re-employed after retirement: 49
Other (Contract employees, etc.): 102

Re-employment * 2
The Fujifilm Group operates its businesses based on this policy, considering thatthe securing of employeesʼ occupational health and safety is the most important
basic element in its corporate activities.
1. We will consider the employeesʼ occupational health and safety as top priority.
2. We will proactively support the maintenance and promotion of employeesʼ
health.
3. We will realize the highest standard quality of employeesʼ occupational healthand safety in response to the demands of society.
4. We will establish smooth communications between all FUJIFILM-relatedcompanies and their employees regarding occupational health and safety.
5. We will actively provide employee education and training on occupational
health and safety.

As of March 31, 2010

<Breakdown>
General employees: 5,966(Male: 4,801, Female: 1,165)
Managerial personnel: 1,575(Male: 1,556, Female: 19)

Employment of persons
with disabilities * 1

Fujiﬁlm Group Occupational Health and Safety Policy

Comparison between FMSDS and MSDS

Regularemployees

Principal evaluation items in safety assessments
by the Safety Evaluation Centersafety*2 Fujifilm Groupʼs management standards regarding laws and regulations, important notes

Composition of the FUJIFILM workforce

▶

TOPIC

Labor accident ratio and labor accident severity
Fiscal 2007

Fiscal 2008

Fiscal 2009

Labor Accident Ratio * 1

0.09

0.00

0.05

Labor Accident Severity * 2

0.02

0.00

0.00

Number of labor accident victims
× 1,000,000
Gross number of hours worked
Number of workdays lost
Labor Accident Severity =× 1,000
Gross number of hours worked
Labor Accident Ratio =▶

Respect for human rights and elimination of discrimination

Founded on the principles of the Fujifilm Group Charter for Corporate
Behavior, FUJIFILM respects basic human rights and will not engage in any
act whatsoever that unfairly infringes the human rights of its employees. We
do not discriminate on the basis of gender, age, nationality, ethnic origin, beliefs, religion, social position, physical condition, or other characteristics andrespect the privacy of our employees. To prevent sexual harassment, wehave continuously implemented activities to raise awareness and disseminate information within the company, including the revision and distribution of sexual harassment prevention guidelines based on the revised Equal
Employment Opportunity Law, that took effect in 2007, to all employees of
FUJIFILM and its affiliates. We also defined the prohibition of power harassment in our company regulations.
In addition, we have provided a telephone consultation service (thecompliance and sexual harassment helpline) where arrangements havebeen made for external specialized counselors to receive requests for
consultation from employees. While respecting the privacy of individuals
receiving consultation, we work toward the resolution of these issues. Other
related activities include periodic training sessions for personnel in managerial positions in FUJIFILM and its affiliates on the subjects of respect forhuman rights and the elimination of discrimination.

Systems for work-life balance▶• A ll of these systems provide for more generous leave than is required by law.
• Stock Leave is a system enabling employees to accumulate unused
leave time up to 60 days. Accumulated leave days may be used for thetreatment of personal health problems, rehabilitation, childcare, nursing
care and volunteer activities.
• The existing scheme is presently under review in order to upgrade support for its employees in encouraging lifestyles conductive to both workand family life, in time with the enforcement of the Amended Child Careand Family Care Leave Act starting on June 30, 2010.
1. Systems catering for pre- and post-birth requirements
2. Leave of absence for childcare
3. Use of stock leave for childcare
Giving 4. Systems for employment while raising children
birth,
5. Leave of absence for taking care of sick childrenChildcare 6. Shortened working hours
7. Use of stock leave for fertility treatment
8. Leave of absence for fertility treatment
9. Exemption from extended working hours and working on holidays
Nursingcare

1. Leave of absence for caring for a family member
2. Use of stock leave for caring for a family member
3. Systems for employment while caring for a family member

Other

1. Leave of absence for volunteer work/Use of stock leave forvolunteer work
2. Use of stock leave for self-development
3. Use of long-service holidays
4. Flextime working hours
5. Discretionary labor system
6. Leaving offices on time (one day a week)

FUJIFILM Holdings Corporation Sustainability Report 201057

Data and Information

Personnel and Labor (Fuji Xerox)
Composition of the Fuji Xerox workforce As of March 31, 2010▶Regularemployees<Breakdown>
General employees: 7,743(Male: 6,479, Female: 1,264)
Managerial personnel: 2,461(Male: 2,402, Female: 59)
Executive officers, contract employees,
secondment employees: 81

10,285

Non-regular
employees

Composition of labor union membership As of March 31, 2010▶Union members

Proportion ofunion membership

Average age ofunion members

7,684

74.9%*

41.3

Status of regular employees*1*2

Average numberof dependents * 1

Utilization of
paid leave

Turnoverrate * 2

43.8

Male: 19.8
Female: 14.6

1.36

60.5%

3.84%

Average number of dependents per family under the Income Tax Act
Turnover rate: N umerator: Attrition + Fixed-age retirement + Transfer + New Start for Senior
Employees program (excluding employees transferred to sales companies
based on new sales strategies in October 2007).
Denominator: Annual average number of employees at Fuji Xerox (non-consolidated)+ Average number of seconded employees.

Recruitment▶New graduate recruitment(Fiscal 2010)

229 * 1

<Technical positions>Male 145, Female 13<Administrative positions>Male 27, Female 32

Mid-career recruitment

40 * 2

Male: 34, Female: 6*1 As the number of new graduate recruited for the fiscal year is confirmed at the beginning of April,
the number in the chart above represents new graduate recruitment at the beginning of April
2010. Also the total includes employees who are graduates of high-school, college of technology
or specialized training college.
*2
Number of mid-career recruitments represents those from April 2009 to March 2010.

Fiscal year

Item

Fiscal 2007

• Implementation of comprehensive secondment system

Fiscal 2008

• Revisions to travel expense regulations

Fiscal 2009

• Introduction of work regulations adapted to the citizen judge
system*Second Life Program▶

Respect for human rights and elimination of
discrimination

In fiscal 2009, provisions on respect of human rights, prohibition of discrimination, prohibition of harassment, protection of privacy, etc., were established based on the principle of “respect for basic human rights” in the
ALL-FX Code of Conduct (applies also to affiliates and sales companies).
Based on this code, various training programs for new employees, newmanagerial employees, etc., have been organized, and activities have beenorganized to inform and promote wider awareness, collect signatures topetition for the legislation of the human rights violation relief law (tentativename), solicit slogans to promote human rights awareness and to circulate
Ashita-e (To Tomorrow), a newsletter on human rights, among general managers (distributed twice).
We are also a member of the Tokyo Corporate Liaison Society
Promoting Human Rights Awareness and worked in collaboration with othermembers in order to exchange of information and promote awareness.

Systems for work-life balance

Fiscal 2007

Fiscal 2008

Fiscal 2009

1.96%

1.88%

1.89%

246

352

423

Re-employment * 2*1

 ata up to March 31 in each fiscal yearD
*2
Number of reemployed workers revised to real figures up to the day following the end of eachfiscal year▶

• All of these systems provide for more generous leavethan is required by law.

Givingbirth,
Childcare

Fiscal 2008

Fiscal 2009

5

5

2

Leave of absence for nursing care

54

40

1

0

0

* Number of employees who took newly each fiscal year.

*2

Fiscal 2009

0.18

0.23

0.24

0.00

0.00

0.00

Number of labor accident victims
× 1,000,000
Gross number of hours worked
Number of workdays lost
Labor Accident Severity =× 1,000
Gross number of hours worked
Labor Accident Ratio =Other* Accumulated paid leave: A system enabling employees to accumulate unused leave up to 60 days.
Accumulated leave may be used for health care, childcare, nursing careand volunteer activities.

Doubling Eco-Efficiency * 2 in FY 2010 (vs. FY 2000)
A. Waste Generation B. Consumed Natural Resources
C. Atmospheric Emissions of Volatile Organic Compounds (VOCs)
D. Water Consumption E. Consumed Packaging Materials

conservation, new technology development, etc.

❷ Promoting technology development and measures that contribute to CO2 reduction in raw materials procurement,

distribution, waste disposal, etc.

❸ Continuing organization of CO2 reduction awareness activities targeting employees and their families (ICE Project)

A. R
 educing waste through increased yields, reuse of loss portions, and conversion of loss portions into valuables
B. Reducing consumed natural resources through promotion of recovery and reuse
C. Reducing VOC emissions from the filmmaking process
D. Reducing water volumes used through promotion of reuse; for example, coolant water
E. S ustained efforts to reduce the size of packaging and switch to packaging materials of lower environmental burden❶ Stronger action on chemical substance control including in the supply chain❷ Enhancing global governance to comply with product-related laws and regulations❸ Update current risk assessment systems

4. Improving the chemical substance control❶ Steadfastly maintaining a system of compliance with legal requirements and self-directed control objectives

Enhance the current system of compliance with legal requirements and company objectives(1) E nvironmental protection at production sites
5. E nhancing theinfrastructure forachievingenvironmental
targets❷ Improving systems and processes to ensure proper management of wastes❸ Maintaining “Zero Emissions” (Zero Waste Disposal) and improving quality of resource recycling(2) R isk management through management systems❶ Adherence to IMS and EMS and effective use of IMS and EMS❷ Expanding IMS adoption at production facilities❸ Enhancing product-safety risk management(3) Information disclosure, provision of information,communication❶ Proactively disclosing information in various ways (e.g., sustainability reports, websites)❷ Appropriate consideration of outside views through dialogue with stakeholders(4) E mployee education❶ Education and training related to the environment, quality, and safety❷ Greater recognition for preserving biodiversity*1 Six main sites in Japan: Kanagawa (Ashigara, Odawara), Fujinomiya, Yoshida-Minami, FOM, FFQ*2 Eco-Efficiency (environmental efficiency) = revenue divided by environmental burden▶

Fuji Xerox Priority Targets (Environmental Medium-Term and 2010 Targets)Management
Items

Controlling Global Warming
Medium-Term Targets
2010 Targets(2012)

Conservationof resources

CO2 emission reductions
through parts reuse:
30 kt-CO2

CO2 emission reduction
through parts reuse:33.5 kt-CO2

Development&
Manufacturing

Absolute CO2 emissions:
135 kt-CO2(new conversion)*Due to partial increase in
number of operations

Absolute CO2 emissions:
CO2 emission level for
production/development
facilities to decrease to the2005 level by 2010

Absolute CO2 emissions:
3% reduction over 2007

Absolute CO2 emissions:
1% reduction from domestic
and overseas offices(compared with 2007)

CO2 emission control andproduct shipping: 254 kt

CO2 emission control andproduct shipping:
417 kt-CO2

Wider sales of energyconserving products

Wider sales of energy
conserving products

Offices

HardwareServices

Establishment andimplementation of a data
calculation scheme forcarbon balance indicators

Continued integration of CO2
emission control effect into
carbon balanceManagement
Items
3R * 1

Distribution*1

Fiscal 2008

3. E fficient use ofresources❶ Promoting reductions in energy consumption in activities not coordinated with manufacturing, further energy❶ Reconstruction of environmentally friendly evaluation system and effective utilization❷ Promotion of environmental superiority

2. P romotion of environmentally friendly design in new and revised products

Sales

Labor Accident Severity * 2

Fiscal 2007

[Six main production sites in Japan] * 1
30% improvement in energy intensity in FY 2012 (vs. FY1990)
40% improvement in CO2 emissions intensity in FY 2012(vs. FY1990)[Other Group member companies]
Establishment of individual targets

Preservation of Natural Resources
Medium-Term Targets
2010 Targets

Reduction in Environmental Risks from Chemical Substances
Management
Medium-Term Targets
2010 Targets(2012; 2011 for some figures)(2012; 2011 for some figures)
Items

Reduction in consumption of
new resources through parts
reuse: 2,400 tons
Recycling rate for recovered
parts: 99.9% in Japan; 99.7%
in Asia-Pacific; 98.6% in China

Reduction in consumption of
new resources through parts
reuse: 3,300 tons
Recycling rate for recovered
parts: 99.9% for Japan;
99.5% for Asia-Pacific; 98%
for China

Paper

Active use of environmentconscious raw materials: Used
paper content of 60%; 5%more FSC certified paper sales(compared with 2009)

Increased use of used paper:
Used paper ratio of 70%
Increased FSC-certified
products: 20% more sales
volume (compared with 2009)

Production
facilities

Reduced water use: Activity tomaintain level with achievementof target at an earlier date

Decrease in water
consumption: 25% reduction(compared with 2005)

Offices

In Japan: Realization of zero
emissions in fiscal 2010
Overseas: Planned development
for achievement of zero
emissions in fiscal 2011

Achievement of zero
emissions by the sales
headquarters, affiliates &OPCOS: In Japan; 2010;
overseas OPCOS: 2011

Development of a recyclingReduction in new resource
based packaging system:
consumption by 14% (based
Reduction in new resourceon 2005 level)
consumption by 10% (based on
2005 level)

Facilities & factories

Labor Accident Ratio*1(Revised January 2010)

Specific Activities

Facilities & factories

Labor accident ratio and labor accident severity

1. C ountermeasuresagainst global
warming

Distribution▶

1. Flextime working hours
2. Refresh holidays
3. Social Service system
4. Accumulated unused paid leave for volunteer activities
5. Leave of absence for education
6. Senior theme leave
7. Flexible work schedules
8. Double job program

FUJIFILM Priority Targets

Products

49

1. Leave of absence for caring for a family member
2. Shortened working hours for caring for a family member
3. One-day nursing care leave
4. Accumulated unused paid leave for caring for a family member

government and industrial activities, and actively participate in community
activities.
❺ We will actively give full disclosure of the information regarding our involvement
in and accomplishment of various environmental activities to all associated individuals, including local communities, governments, and Fujifilm Group company
employees, to facilitate open communication.
❻ We will heighten the environmental awareness of every Fujifilm Group employee
through employee education, so that we can fortify our infrastructure to face thechallenges posed by environmental issues in the future.

Priority Targets

Facilities & factories

Leave of absence for childcare
Leave of absence for volunteer work

Nursingcare❹ We will strengthen partnerships with our business partners, collaborate in

Products

Fiscal 2007

1. Leave of absence for childcare
2. Reemployment system for employees who left company forchildcare
3. Accumulated unused paid leave for family health care(Accumulated paid leave*)
4. Shortened working hours for childcare (until third grade ofelementary school)
5. Exemption from overtime work (in principle) (until sixth grade ofelementary school)
6. Limited late-night work (until sixth grade of elementary school)
7. Special leave (5 days for subsequent babies: 2 days as now)▶

Products

Number of employees taking leaves of absence*with the following four items in mind:(1) Our efforts are pursued throughout all corporate activities.
(2) Our efforts are pursued throughout the entire product life cycle.
(3) We give overall consideration to economic and social implications.
(4) Biodiversity conservation❷ We will improve our management of chemical substances and the chemical
content of products to reduce environmental risks.
❸ We will comply with legal regulations as well as Fujifilm Group regulations,standards, and requirements that are individually agreed on.

• Revisions to human resource systems• Implementation of SLP*▶

Employment❶ We will promote environmental burden reduction and product safety assurance

Revisions to systems conducted according to agreements
between the labor union and the company As of March 31, 2010

As of March 31, 2010

Average age

Employment of persons
with disabilities * 1“Sustainable development” is the most important issue for our planet, the human race, and all business entities in the 21st century.
The Fujifilm Group companies around the world aim to stay at the forefront of efforts to attain this goal in terms of environmental, economic, and social aspects. We will strive
for customer satisfaction as well as our contribution to “sustainable development” by achieving high “environmental quality” in products, services, and corporate activities.

Action Guidelines

Average lengthof employment(Years)▶

Basic Policy▶Fiscal 2006
▶Fujifilm Group Green Policy* Ratio to the number of full-time workers excluding executive directors (10,265)<Breakdown>
Temporary employees: 438, Part-timers: 203
Employees re-employed after retirement: 445
Other (Contract employees, etc.): 7

1,093

Fujifilm Group Green Policy

RoHS compliance:
RoHS compliance: Completion of
Establishment/revision
CCC complianceof CCC compliant system
REACH compliance:
Design of chemical
substance registration &issue analysis databasesystem

REACH compliance:
Establishment of research &control system for chemical
substances found in parts &components

VOC * 2 emission
monitoring

VOC * 2 reduction(20 substances designated byfour electrical/electronic industry
organizations): 30% reduction for
20 VOC substances (comparedwith 2000) (in 2010)

Elimination of certain
parts and materials:
New asbestos
research on overseas
manufacturing facilities
completed

Elimination of certain parts andmaterials:
Complete elimination of exposure
risks for employees at overseas
manufacturing facilities (2011)

Soil & groundwatercontamination
countermeasures:
Completion of soil
remediation at
Takematsu Center; PCB
treatment costs survey/
budget application

Soil & groundwatercontamination countermeasures:
Reduction of contamination risks(four locations) in 2012
Hi-concentration PCB treatment
starting in 2011 (up to 2016)*1 3Rs: Environmental approach to “reduce” consumption of resources, “reuse” what can be used repeatedly and “recycle” raw materials when no longer usable.

*2 VOC: Acronym for volatile organic compounds that are released from production processes. At Fuji Xerox, the elimination targets are the 20 chemical substances (including seven substances

regulated under the PRTR law) designated by four industry organizations including Japan Business Machines and Information System Industries Association (JBMIA).

58

FUJIFILM Holdings Corporation Sustainability Report 2010

FUJIFILM Holdings Corporation Sustainability Report 201059

Data and Information

Environmental Burdens of the Fujifilm Group
Environmental burdens of the Fujifilm Group (Fiscal 2009) LCA-Based Analytic Findings

Atmospheric emissions

Atmosphericemissions
CO2 * 1 ....... 2,043 kilotons

Electricity

2.0

1.5

Electricity

Environmental burden of
product manufacturing

Environmental burden of
product transportation

Resource mining/Logistics/Purification and
Refinement/Synthesis and Processing
Material transportation

Electricity used, Combustion of oil and gases
Use of water → Discharge, Waste

Combustion of heavy oil
and gasoline
Use of electricity

1.5

1.44 1.44

1.48
1.40 0.00(Eco-Efficiency)
2.0

Amount ofDischarged water
cyclicwater(Eco-Efficiency)2010 targetWater * 6............
tons
4.60 50 million
4.55
*10
4.6
4.42
used
52 tons
BOD * 7. ........................

5

74 million tons

4

Material recycling
Aluminum/PET/Silver/TAC

1.48
2.0

1.5

COD * 7. ........................ 90 tons
Total nitrogen * 7. ....... 287 tons
tons
Total3.60
phosphorus * 7....... 42010
target

1.04

1.0
2000

(Fiscal2006
year)2007 2008 2009 (Fiscal year)
2004 2000
2005 2006 2007 2008 20042009 2005

2.0

2.0

1.5 Burden):
Eco-Efficiency: (Eco-Efficiency=Revenues/Value for Environmental■ On target (above scheduled target guideline) ■ Additional effort required to meet target (below scheduled target guideline)

1.5

0.0

Eco-Efficiency from Fiscal 2004 to Fiscal 2009 (Fiscal 2000 as base year)(Eco-Efficiency)
度目標
3.5(Eco-Efficiency)(Eco-Efficiency)
2.02.0

2.0

3.0

2.88

2.53

2.5

2.97

1.51.51.40 0.00

1.5

Scheduled
1.0
target guideline

1.0

Scheduled target guideline

1.48

1.52

1.5

1.48

1.38
1.36
1.31
1.26 1.28
1.23
1.21

60

1.52

1.5
1.38

1.14

1.0
2000

1.04

1.0

2004 2005 2006 2007 2008 2000
2009 (Fiscal year)

2.0※この表だけ 1.0〜2.0 の間が固定。
2.5(Eco-Efficiency)
2.0〜3.5 の表となっています。
2010 target
2.0

2.0
Scheduled target guideline

1.0(Eco-Efficiency)
2.0

0.5

FUJIFILM Holdings Corporation Sustainability Report 20100.5
1.5
1.0

0.0

1.0
2000

0

Environmental burden of
product usage
by customers

Environmental burdenof waste disposal andrecycling

Use of electricity
Use of water

Waste combustion
Recycling energy

4.55

2.0

Waste
material
2010 年度目標

Waste material

目標達成計画ライン

2004 2005 2006 2007 2008 2009 (Fiscal year)

1.00
2000

Sch

2004 2005 2006 2007 2008 2009 （年度）

2010

4.42

0.5

E. Consumed Packing Materials*2 (FUJIFILM only)

D. Water Consumption
4.55
target5(Eco-Efficiency)
4.6

4.60

1.84

2010
target

2.0
1.5

2010
target

3.17

2.0
2
1.5
1

1.01.0(Fiscalyear)(Fiscalyear)(Fiscalyear)
2004 2000
2005
2006 2007 2008 2004
2009
2005
2006
2007
2008
2009
2004
2005
2006
2007
2008
2009
2000

1.5

Scheduledtarget guideline

Scheduledtarget guideline

1.0
0
2000

1.743

1.78

1.0

2.88

1.84

2
1

2004 2005 2006 2007 2008 2000
2009 (Fiscal year)(Eco-Efficiency)
3.5
3.0

1.93

3.60

3

2010
target

2.20

4

2.0

1.93

5
2.11

4.19

4

0.0

(Eco-Efficiency)

2.24.55
4.42

02004 2005 2006 2007 2008 2009 (Fiscal year)

2.53

2.5

2010
target

2.97

2.89
2.68

2.19

2.0

1.5

Scheduledtarget guideline

1.0
2000

(Eco-Efficiency)
2.0

2.0

0.5

0.0

1.36
Scheduled
guideline
1.28Scheduled
1.26 target
1.23
target guideline
1.21 1.5
1.20

1.31

1.20
1.14

0.51.0
1.0(Fiscalyear)(Fiscalyear)(Fiscalyear)
2004 2000
2005
2006 2007 2008 2004
2009
2005
2006
2007
2008
2009
2004
2005
2006
2007
2008
2009
2000

2.20
4.60
2.11
4.19

3.60
1.78
1.74
3.17

2004 2005 2006 2007 2008 2009 (Fiscal year)

1.5

1.0
2000

Overview of fiscal 2009

The worldwide recession failed to deliver significant progress in recovery infiscal2009, except for certain markets.
※この表だけ 1.0〜2.0 の間が固定。
の表となっています。
2.0〜3.5
However,theFujifilm Group was actively
involved in improving production efficiency, reducing environmental burden
and many other activities. As a result, theenvironmental burden (in CO2 equivalent)of product lifecycles related to the Fujifilm
Group fell at every stage. In addition, output of waste and VOCs, as well as water
consumption, dropped below the levels
for the preceding fiscal year. On the other
hand, sluggish sales failed to bring noticeable improvements in Eco Efficiency.

(Eco-Efficiency)
2.0

Sch

1.5

1.0
2000

2.0

 aste generation: Action has been taken on converting plastics
W
2.0 into valuable
resources, especially at production plants in Japan.
• Consumed natural resources: TAC consumption volume has grown
1.5
with expansion of
the FP display business.
3.5
1.5 chiefly at domestic• Atmospheric emissions of VOCs: Reduction effort is continuing
production plants with the largest output.
3.0
1.0

2010
target(Eco-Efficiency)(Eco-Efficiency)2010 target
2.24.6
Scheduled target guideline
2.0

0.0

•

2.89

2.0

Scheduledtarget guideline

1.5

C. Atmospheric Emissions of VOCs
1.0

(Eco-Efficiency)2010 target

4.42

Water

● Target

2.68

0.0[Notes]

定。
。

*1

2.89

1.04

2008 2000
2009 （年度）

2.68

2.0
0.5

2010
Scheduledtargetguideline
Scheduledtargetguideline
target

2.19
1.5

2.0

1.0B. Consumed Natural Resources※この表だけ 1.0〜2.0 の間が固定。
(Eco-Efficiency)
2.0〜3.5 の表となっています。
2010
target2010
targetCO2 * 5.......... 265 kilotons

464.1 kilotons

2.0

1.04

1.0

CO2 * 4.......... 484 kilotons*1 E nvironmental burden of resource procurement was estimated for major materials procured, using specific coefficients derived from input-output table.
2010 burden of product manufacturing was calculated from the total volume of energy (electricity, petroleum & gas) used chiefly in the manufacturing processes.
*2 E nvironmental
target burden of product*3 E nvironmental
3 transportation was calculated from the modeling transportation both in Japan and overseas.
*4 E nvironmental burden of product usage by customers was estimated with 2009 model copiers, printers andfax machines, estimated with 5-year amount of energy used, and other1.5
products, estimated by multiplying
in operations by the estimated amount of energy used for other products.
1.5 the estimated number of products
1.44 1.44*5 E nvironmental burden of waste2 disposal and recycling1.41
was1.42
calculated
based1.40
on thevolumeofprocuredmaterials
and does not include environmental burden from recycling.
0.00*6 Wastewater released from business activities*7 Volume released to public water
1.0*8 Total of heavy oil A, heavy oil C,1 kerosene, light diesel oil & gasoline*9 Total of natural gas, liquefied natural gas (LNG), urban gas, butane & liquefied petroleum gas (LPG)*10 Including amount of cooling water usage

3.60

1.31
Scheduled

0.5

4.60

3.17
Waste material

3target guideline
1.5
Direct control
overenvironmental
burden by Fujifilm Group1
1.14

2006 2007 2008 2009 (Fiscal year)
200420002005 2006 2007 2008 20042009 2005（年度）

Atmosphericemissions

Discharged
5 water（環境効率）

4.19

2

1.38

1.14

A. Waste Generation(Eco-Efficiency)
4.6

1.52

1.38

1.0

4.19

3.17

1.31
Material recycling
1.0

1.0
2000

1,125 million kWh • Natural gas * 9: 224 million m
87 ML
52 million tons
• Water:

Scheduled target guideline

1.5

1.52

3

• Electricity:• Oil * 8:

(Eco-Efficiency)2010 target
2010 年度目標
2.0
目標達成計画ラインScheduled target guideline
2.0

1.41 1.42

。

ン

Water

37 kilotons
53 kilotons
187 kilotons

Atmosphericemissions

CO2 * 3 ......... 450 kilotons

Environmental burden ofresource procurement• Aluminum: 126 kilotons • PET:
920 tons • TAC:
• Silver:53 kilotons • Others:• Paper:（環境効率）

Atmosphericemissions

CO2 * 2....... 1,242 kilotons
VDC ........... 1.1 kilotons
SOx . ................. 47 tons
NOx ................ 500 tons
Soot . ............... 5.7 tons

 ater consumption: Effort is being made to reduce water consumption2.0
Wthroughmultistage cascaded system, despite the impact of the economy.
• Consumed packaging materials:
1.5 Measures are being implemented to reduce package
size, to package in larger units, reduce consumption of resources and substitution
1.5
with materials with less environmental impact.

*1 Materials: Aluminum, TAC, PET, silver and gelatin•*2 Materials: Carboard boxes, paper materials, paper containers, metals, formed plastics,

plastic film & sheet and glass

3.5
3.0

1.0
2010 target

Scheduled target guideline(Eco-Efficiency)
2.2
0.5

2.20

2010
target

2.11

2.0

0.0

1.0

1.78

2010
target

2.20
2.11

2.0

1.93
0.5
1.74

(Eco-Efficiency)
2.2

2.0

FUJIFILM Holdings Corporation Sustainability Report 2010

1.93

1.84
1.74

1.78

2.5

1.84

1.5
1.0

61

Data and Information

Environmental Aspects▶

CO2 emissions*(thousand tons-CO2/year)

Fiscal2005
Japan/manufacturing

1,061

Fiscal
2007

Fiscal2008

1,106

Fiscal Fiscal 2010
(forecast)
2009

923

884

967

Japan/nonmanufacturing

28

33

30

29

29

Overseas/manufacturing

348

362

326

298

315

Overseas/nonmanufacturing
Group total

27

34

34

31

35

1,465

1,534

1,312

1,242

1,346

▶

Total CO2 emissions in domestic logistics*
Units

Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009

Total CO2
tons CO2/year
emissions

Breakdown of CO2 emissions by region(Fiscal 2009)*(thousand tons-CO /year)
CO2
emissions
913
Americas (USA, Canada & Brazil)

136

Europe (The Netherlands, Germany, Belgium, UK & France)

83

China

96

Asia (excl. China) & Oceania(Australia, South Korea, Singapore, etc.)

15Group total

54,254

49,825

Amount of CO2 reductions tons CO2/year

3,550.1

5,810.1

6,691.0

6.1

10.4

14.0

%

CO2 reduction rate (%) =Total CO2 emissions + CO2 reductions* In the ﬁscal year 2009, we enforced our activities for CO2 reductions in collaboration with a
speciﬁed consigner. Major reduction initiatives, which proved effective, include improving carrying
efﬁciency by double stacking during transport and enhancing gasoline mileage by eco-driving.

(million tons-kilometers)

Fiscal 2007

Fiscal 2008

Fiscal 2009

230

182

162

* Range of transport volume calculation identical to the range of ownership in compliance with
reporting under the amended Energy Conservation Act(Cumulative total)

Japan/heavy oil, etc.

*2

Fiscal
2009

Fiscal 2010

7,946

8,554

7,131

6,477

7,065

8,081

6,082

4,365

3,482

3,798

3,928

6,687

7,535

8,606

9,388

Overseas/electric power

5,130

5,377

4,871

3,922

4,278

Overseas/heavy oil, etc. * 2

235

234

96

21

23

Overseas/gas
Group total

2,273

2,008

1,892

1,651

1,801

27,59428,94225,89024,15826,351*1 Unit caloriﬁc value and energy consumption in compliance with the Energy Conservation Act*2 Total of heavy oil A, heavy oil C, kerosene, light oil & gasoline*3 Total of natural gas, liqueﬁed natural gas (LNG), city gas, butane & liqueﬁed petroleum gas (LPG)

Breakdown of consumption of heavy oil, etc.
(Fiscal 2009)*(thousand kiloliters)▶

Heavy oil
Japan

80.6

Kerosene
5.4

Light oil
0.1

Gasoline

Packaging material reduction rate (%) =

%

2.6

3.5

5.9

0.0

0.0

0.7

0.1

Group total

80.6

5.4

0.8

0.1

Weight reduced
Total material weight + weight reduced* Total weight of export packaging materials handled by FUJIFILM Logistics in ﬁscal 2009 was
3,604.8 tons. Weight was reduced by 214.2 tons, with yearly reduction rate of 5.9%.

▶

Container & packaging material* consumption
by material type (Non-consolidated for FUJIFILM) (thousand tons/year)
Fiscal 2000

Fiscal 2007

Fiscal 2008

Fiscal 2009

35.5

24.6

23.3

19.4

Total consumption* Total of corrugated paper boxes, paper materials, paper containers, metal materials, plastic
molds & plastic ﬁlm/sheet glass▶

Water consumption, recycling & discharge
as wastewater(million tons/year)
Fiscal 2000 Fiscal 2007 Fiscal 2008 Fiscal 2009

0.0

Overseas* Consumption in manufacturing only

Packaging material reduction rate

(forecast)

Japan/gas * 3*3Units Fiscal 2007 Fiscal 2008 Fiscal 2009

(GJ)

Fiscal
2008

29.5

12.7

29.8

29.7

34.6

48.9

70.5

64.0

64.1

28.6

39.7

33.1

28.9

Overseas

1.0

20.6

21.9

24.8

Group total

29.6

60.4

55.0

53.7

Japan

7.6

1.0

1.2

0.6

11.7

9.2

7.8

9.8

19.3

10.1

9.0

10.4

Final waste
Overseas
disposal * 2
Group total*1 Processed by outside service providers▶

Fiscal 2000 Fiscal 2007 Fiscal 2008 Fiscal 2009

Fiscal 2007

Fiscal 2008

Fiscal 2009

Japan

43.0

59.7

55.4

51.9

Overseas

9.2

25.1

27.4

22.1

Group total

52.2

84.7

82.8

74.0

* Valuable resources are byproducts that have resulted from manufacturing which have been soldwith compensation.

Zero emissions

FUJIFILM achieved its zero emissions targets in ﬁscal 2003, yet is constantly striving to take waste management to the next level. Our issue forthe future is to achieve zero emissions at FUJIFILMʼs overseas production
afﬁliates and new companies that have joined the Fujiﬁlm Group. Guidanceis being provided chiefly to production sites generating large waste outputs. While the deﬁnition of ʻzero emissionsʼ differs at FUJIFILM and Fuji
Xerox due to inherent differences in our respective lines of business, zero
emission activities can be deﬁned as “efforts to recycle all waste material
from business operations, and to ensure no waste is processed by simple
incineration or landﬁll.”▶

Main recycling methods for waste products
Waste product

Plastics (sorted)

Recycling method

31.1

12.8

11.2

9.7

Overseas consolidated

1.7

1.9

1.9

1.6

Total

32.8

14.7

13.1

11.3

* 229 substances applicable in registered 697 substances

Reductions in VOCs atmospheric emissions*▶(FUJIFILM non-consolidated)
Category

Blast furnace fuelMagnetic tape

Blast furnace fuel, tatami mat material,
heat insulation materials

Aluminum hydroxide

Alumina

Reduction(tons)

Dichloromethane

254

71

Methyl alcohol

1,441

82

Ethyl acetate

310

76

Methyl ethyl ketone

169

82

Acetone100

78

Name of substance

Substances requiring
reporting under the
PRTR Law
Substances voluntarily
controlled by thecompany* Reduction in volumes in ﬁscal 2009 compared with actual levels in ﬁscal 2000.

▶

Response to the PRTR Law (FUJIFILM and its domestic affiliates)

In addition to those substances that must be reported under the PRTR Law(Pollutant Release and Transfer Register Law), FUJIFILM controls another10 items on a voluntary basis, primarily substances speciﬁed by the Japan
Chemical Industry Association as requiring autonomous monitoring, and has
been endeavoring to reduce those emission on consolidated basis. Data
(usage volume, atmospheric emissions volume, emission into public water,
volume going into sewage water, volume moved outside of facilities, andvolume recycled) on substances used in amounts of one ton or more per
year by FUJIFILM and its domestic afﬁliates may be found on the following
FUJIFILM website.
URL

http://www.fujifilm.co.jp/corporate/environment/
preservation/chemicalsmanagement/production/prtr.html(in Japanese only)▶

Storage and management of devices/equipment
containing PCBs*

Pallets, pipes, clothing, heat insulationmaterials

Plastics (mixed)/Filters(Fiscal 2009)

Reduction rate
in comparison to
fiscal 2000 (%)

Types of equipment
containing PCBs

Storing and managing amount
Unit

High voltage transformers

QuantityHigh voltage condensers

Domestic
consolidated

Group total

1

18

Quantity366

456

PCB oil waste, etc.

kg

201.11201.11

Sludge, etc.

m3

Inorganic sludge, polishing agent

Cement, roadway material, construction
materials

10,400.1

10,400.1

Organic solvent

Paint thinner

Fluorescent lamp stabilizers

Quantity

15,301

18,301Low voltage condenser
excluding fluorescent lamps

Quantity

117,154

117,154

Low voltage transformer

Quantity

49.2

48.1

45.2

Acids and alkalines

Neutralizer

4.2

7.3

7.0

6.4

Mixed flammable waste products

60.3

56.5

55.1

51.6

Solid fuels, electricity and hot waterproduction

Japan

18.2

91.7

80.2

73.5

Fluorescent lamp

Glass wool, mercury

Rags

Overseas

0.0

0.0

0.0

0.0

Batteries

Zinc, smelt iron

Other devices

Group total

18.2

91.7

80.2

73.5

Left over food, raw garbage,organic sludge

Fertilizer, animal feed

* Not including items with trace levels of PCBs

Consumption
Overseas
volumeGroup total

Wastewater
discharge(thousand tons/year)(Hundred tons/year)

Domestic consolidated

56.1

Japan

Recycled
volume *Valuable resources*
Fiscal 2000▶
▶ Reduction in export packaging material weight*

Fiscal2007

34.3

Amount of CO2 reductions

1,242

Japan/electric power

Japan

40.7

*2 Simple incineration or landﬁll disposal

Transport volume

Fiscal
2005

36.2

Waste
Overseas
volume * 1
Group total
Recycled
volumeFiscal 2007 Fiscal 2008 Fiscal 2009

▶ Domestic transport volume** Calculation as in “CO2 emissions”▶Energy consumption*1

Japan(Domestic distribution)
Units

Atmospheric emissions of VOCs*▶

Fiscal 2000 Fiscal 2007 Fiscal 2008 Fiscal 2009

41,031

Amount of CO2 reductions and reduction rates
through transportation efficiency improvements*

2

Overseas60,499▶

CO2 reduction rate (%)▶

Waste generation, recycling & final disposal(thousand tons/year)* Total CO2 emissions are calculated as the amount of CO2 emitted by FUJIFILM Logistics Co., Ltd.
in its logistics activities for the Fujiﬁlm Group companies. Since ﬁscal 2006, we shifted calculation
method to the method based on revised Energy Conservation Law (travel distance of empty cars is
not included in calculations, etc.).

* Calculation method:
Japan: Calculation employing the coefﬁcients speciﬁed in the Ministerial Ordinances on the Act on
the Promotion of Global Warming Countermeasures. Emission coefﬁcient by electric power utility
used for purchased power.
Overseas: Retroactive calculations in compliance with the GHG protocol. Purchased electric power
calculated with the coefﬁcient found in CO2 Emissions from Fuel Combustion (2009 Edition)
published by OECD.

Japan

▶

Japan

48.5

46.1

46.3

45.1

Documents, empty boxes

Recycled paper

Overseas

4.1

6.3

5.6

5.2

Group total

52.6

52.4

51.9

50.3

Metals such as iron, aluminum andcopperSmelt metal

4

31

kg

919.5

919.5

Quantity

14

14* Includes cooling water usage

62

FUJIFILM Holdings Corporation Sustainability Report 2010

FUJIFILM Holdings Corporation Sustainability Report 201063

Data and Information

Environmental Aspects▶

Volume of atmospheric emissions

Environmental Accounting(tons/year)

Fiscal 2007 Fiscal 2008 Fiscal 2009
Domestic
SOx emissions

NOx emissions

Soot particle
emissions
Atmosphericemissions ofspecified CFCs *Overseas

84

66

6

45

3

2

In 2009, there were seven violations of environment-related laws and six
customer complaints—all of them addressed immediately. Greater effort will
be made to implement exhaustive controls and to prevent any recurrence.

69

47

Domestic

786

612

454

Domestic

Overseas

Total

Overseas

111

84

43

Group total

897

695

497

Number of legal violations(number of cases solved)

1
（1）

6
（6）

7
（7）

Domestic

8.8

6.4

3.6

Overseas

0.2

4.1

2.1

Number of complaints(number of cases solved)

6
（5）

0
（0）

6
（5）

Group total

9.0

10.5

5.7

CFC-11

1.51

0.76

0.20

CFC-12

0.01

0.01

0.00

Responses to environment-related complaints andlegal violations in fiscal 2009*▶

< FUJIFILM Imaging Solutions Osaka Office >(Violation: Effluent release)(tons/year)

Fiscal 2007 Fiscal 2008 Fiscal 2009

Total amount of
BOD*3

Issues:Response:	Circulation volume in the active sludge tank was reduced to half, with inflow
of chromogenic development solution into the active sludge wastewater pipe
stopped. Action was taken under instructions from the administrative authorities.
No written instructions have been received; no punitive action has been taken.

76.2

85.6

76.4

Overseas

20.3

13.5

13.7

Group total

96.5

99.1

90.1

Domestic

40.0

45.5

46.7

< FUJIFILM Hunt Chemicals Singapore Pte. Ltd. >(Violation: Effluent release)

Overseas

4.7

3.0

5.6

Issues:Group total

44.7

48.5

52.3

Domestic

Total amount ofphosphorous
emissions

Domestic

258.8

290.3

4.3

5.0

286.5

3.7

*1 Effluent release into public water bodies*2 COD (Chemical Oxygen Demand): An indicator of water pollution. COD indicates the amount ofoxygen consumed when water-borne pollutants (primarily organic contaminants) are oxidized
upon the introduction of an oxidant.
*3 BOD (Biochemical Oxygen Demand): BOD is a way to measure the degree of water pollution, andindicates how much oxygen in the water is being used by organisms to decompose contaminants
by looking at the reduction in oxygen in the water.

Surveying and remediation soil and undergroundwater pollution conditions(FUJIFILM and its domestic affiliates/Fuji Xerox and its domestic affiliates)

The Fujifilm Group autonomously conducts environmental surveys on soil
and underground water pollution. Regarding substances that are used at
manufacturing facilities and that are subject to environmental limits set byregulations, the Group rigorously manages the usage and storage of such
substances and monitors the concentrations of such substances in underground water. We are prepared to deal with any unforeseen pollution incidents in a timely fashion.
http://www.fujifilm.co.jp/corporate/environment/preservation/site/leakage/(in Japanese only)
URL

http://www.fujixerox.co.jp/company/public/
sr2009/stakeholder/environment/target.html(in Japanese only)

64

FUJIFILM Holdings Corporation Sustainability Report 2010

Effluent release into the commercial drainage conduit that leads to the publicsewerage system exceeded the COD standard limit (600 mg/liter) established byregulations on sewage and effluent discharge (840 mg/liter).

Response:	1,000 Singapore dollars has been paid as a fine. A pump was installed at thewaste solution treatment tank in order to prevent recurrence. Sedimentation thatcauses growth in the COD value is being removed once a week.

< FUJIFILM Asaka District >Issues:Overview of fiscal 2009▶

Environment-related facility spending dropped dramatically in fiscal 2009,
due to a drastic reduction and focus of investment into manufacturingrelated facilities at production plants.
● Investments related to flat-panel display manufacturing facilities are aimed
at energy-saving performance in the waste heat recovery facilities.
● The effect resulted in a reduction of roughly ¥500 million over the previous fiscal year, with a decline in energy consumption notwithstanding the
growth in output over fiscal 2008. The effect value has decreased due
to a drop in fuel costs in 2009 vis-à-vis 2008. CO2 emissions have also
declined by roughly 40 kilotons.

Fiscal 2009

4,114

4,141

2. Pre-sensitized aluminum plate not using
plate-making film

26,29521,086

3. Film for LCDs: WV films

18,151

23,263

4. Digital color multifunction device and printers

12,70910,611

Total

61,26959,101

Environmental accounting for fiscal 2009(¥ Million)

Environmental Conservation Costs
Capital investment

Environmental Conservation Benefits
Expenses

Economic impact inside the Group(Fiscal Year)

2008

2009

2008

2009

1. C
 osts incurred within the business site

9,759

1,487

14,68011,831(Fiscal Year)

Reduction of pollution levy
(1) E nvironmental damage prevention(2) G lobal environmental protection

7,476

1,850

850

594

7,920

3,681

3,005 Energy conservation(3) R esource recycling

433

43

3,079

2,753

0.1

emissions
Reduction in volume of NOxemissions

20 tons

174 tons

158 tons

Reduction in VOC emissions*2

56

55

Reduction in volume of VOCemissions

161 tons

156 tons

803 Reduction of waste materials*4
through reuse and recycling

Polymeric materials

1,013

860

792

Other recycling
QuickSnap recovery< Toyama Chemical Toyama Factory >3. C ost of management activities

80

45

9,687

9,147

4. R
 esearch and development costs

1,274

1,125

18,06917,4835. C
 osts for social programs

0

0

154

86

6. C
 osts for handling environmental damage
Pollution levies

1

1

78

329

11,1502,669

53,50349,460Total

equipment

1,523
99
10,477

27,961<Basic items>• Objectives of environmental accounting
1. To provide accurate quantitative information on volumes and economic effects to interested parties inside and outside the Group
2. To provide numerical environment-related information useful for decision making by management and supervisors at the workinglevel• Accounting method
Based on the “Environmental Accounting Guidelines (2005 edition)” published by the Ministry of the Environment in Japan.
1. D
 epreciation is calculated in principle according to the straight-line method over a three-year period.
2. When costs include expenditures for both environmental and non-environmental purposes, the portion relating to non-environmental
purposes has been excluded.
3. E conomic impact within the Group: The difference in value terms from the previous year in fines for polluting and usage of energy,
raw materials, water, and other resources is accounted for, as well as the real impact of recovery, recycling, and other measures invalue terms for the year in question.
4. E conomic impact outside the Group: The difference in value terms from the previous fiscal year has been shown for SOx, VOCs, andCO2. For recycling, the anticipated benefit in value terms has been shown for the year in question.

251

62

162 kilotons

39 kilotons

10,753

10,667

7,363

Aluminum materials

10,584 Recovery of parts from used

* Organizations covered in the environmental performance data are as a general rule
those that are shown in consolidated financial statements, and are significant in terms ofenvironmental burden. However, certain sales and manufacturing (assembly) subsidiaries
are excluded.
Those not shown specifically are included in the tabulation figures above.
And figures in Group total may not correspond with sum of each subtotal.

189

2009
0.1

Reduction in CO2 emissions*3

1,521

10,835*Relatively minor violations have been excluded.

10,0322008

18 tons

545 Reduction in volume of CO2

1,224

11

Response:	Inspection revealed that water noise was coming from water overflowing fromfountains, etc., within the factory premises. The fountain and water supply to thefountain was stopped, a wastewater ditch created and a cover installed. Steelplates were installed over the water supply in order to insulate the water noise.

Reduction in SOx emissions*1

Silver36(Complaint: Noise)

2,593(Fiscal Year)

2 Reduction in volume of SOx

Recovery and recycling

2. U pstream/downstream costs
Recovery from the market

Complaint has been received on the noise of falling water.

19

Economic impact outside the Group

2009

emissions

Reduction of raw materials andresources used
Water resource consumption
reduction*5

Response:	Instructions have been issued to the service providers once again for compliance.

Issues:

2008

6,073

(Complaint: Noise)

Complaint has been received regarding noise and parking by construction services on the road north to the Advanced Research Laboratories.

Fiscal 2008

1. High-density magnetic memory materials

The customer benefits were calculated in amounts through comparing theuse of a new product purchased by the client with the environmental burden
when the customer uses an older product. The total effect on customers infiscal 2009 declined, due to a reduction in the product unit price over theprevious year. The effect from PS plate not using films was reduced witha narrower price difference between old and new products. Effect of LCD
display film increased with a growth of sales volume in 2009.

<Scope of environmental accounting>
64 domestic companies in the Fujifilm Group (FUJIFILM Holdings, FUJIFILM
and 20 FUJIFILM affiliates, Fuji Xerox and 40 Fuji Xerox affiliates andToyama Chemical)▶

(¥ Million)

AmountProduct<Period of coverage>
Fiscal 2009 (April 1, 2009 –March 31, 2010)

Complaint has been received about the noise of basketball pounding in the basketball court in the early hours on holidays.

< FUJIFILM Kaisei District >Customer benefits●(Complaint: Noise)

Response:	Rules on hours for the use of employee welfare facilities have been revised (restricting use to 10:00 to 17:00 on holidays). This has been announced within thefacility, as well as to residents in the corporate dormitories, and the report has
been submitted and accepted by the residents of the condominium building.

Issues:URL

Exceeded the limit (32 mg/liter) of Sakai Cityʼs emission control standards(38 mg/liter).

Domestic

Total amount of
nitrogenemissions

▶

▶

90

Water contaminant burden & emission*1

Total amount of
COD*2

Legal compliance and reports on complaints
in fiscal 2009

Group total* Group total▶

▶

Reduced volume*6317 Reuse of aluminum materials

107.5 kilotons 106.7 kilotons

Reduction in volume of CO2

60
40 kilotons

63
40 kilotons

Customer benefits areshown in the table above.

61,26959,101

72,38969,948331 emissions
ー
10,06921,811*1 S Ox emissions reductions: ¥3,220/ton
Bidding price of SOx emissions credits offered by the United States
Environmental Protection Agency in March 2010 (US$62/ton).
*2 VOC emissions reductions: ¥350,000/ton
From the “Economics Evaluation Report on Countermeasures for
Harmful Atmospheric Pollutants” issued by Japan Environmental
Management Association for Industry, February 2004.
*3 C
 O2 emissions reductions: ¥1,579/tons
Trading price of EU emissions credit 2010 futures (€13.04/ton) at
the end of March 2010.
*4 L andfill costs for the waste product (¥100/kg).
*5 Water resource consumption reduction: ¥200/ton for clean watersupply, ¥200/ton for sewage water times the reductions amount.
*6 Volume of recycle and valuable resources in generated industrial
waste

FUJIFILM Holdings Corporation Sustainability Report 201065

Data and Information

Sites Visited as Part of Independent Assurance Engagement
FUJIFILM Corporation Kanagawa Factory Ashigara Site

Fuji Xerox Co., Ltd. Takematsu Center*■ Location: 	210 Nakanuma, Minami Ashigara-shi, Kanagawa, Japan■ Location: 	1600 Takematsu, Minami Ashigara-shi, Kanagawa, Japan■ Employees: 	2,523 (as of March 31, 2010, including FUJIFILM Photo■ Employees: 	567 (as of March 31, 2010, 1,300 employees in total including■ Date of establishment: 	January 20, 1934

Manufacturing Co., Ltd. etc.)■ Business outline: 	LCD protective films for plarizers, color film and paper
for general and professional photographers, photographic
materials for plate-making, medical, office, movie, andindustrial use. IVDs and medical equipments.
■ Certification: 	ISO 14001 (December 1996), ISO 14001 integration (December 2006), Integrated Management System (IMS)(November 2009)* FUJIFILM Corporation Kanagawa Factory Sustainability Report 2010 (in Japanese only) will be issued in September 2010.

Pushing for less environmental burden and coexistence withthe local community

Nobuhisa Sekiguchi
Corporate Vice President,
General Manager ofKanagawa Factory
FUJIFILM Corporation(at that time)

FUJIFILMʼs Kanagawa Factory (Ashigara & Odawara Sites) had been selected by my predecessors at
the company for their abundance of clean water and air. The area is blessed with rich natural beauty,
with the mountains of Hakone to the west, Tanzawa mountains to the north and a view of Karigawa and
Sakawagawa rivers in the east. Although subsequent development has led to growth of built-up areas,
we believe it is our foremost responsibility to preserve the natural environment and outstanding residential areas in the region, alongside our manufacturing activities as a business corporation.
The Ashigara Site manufactures flat-panel display materials such as FUJITAC, FUJIFILMʼs leading
product, which is polarizer protection film used for LCD displays, as well as photographically sensitizedmaterials and new functional performance materials, available for wide use by our customers. At thesame time, there are activities to prevent environmental pollution, reduce CO2 emission, save energy
consumption, reduce waste and cut VOC (volatile organic compounds) emissions. Especially in the areaof CO2 emissions, the Ashigara Site has switched from the use of heavy oil to 100% use of city gas asfuel for its power generators. With the installation of the new boilers, etc., this started up in September
2009.
We plan to be actively involved in reducing environmental burden and in coexisting with the local
community while pursuing development of our manufacturing activities in the future.

Principal activities in fiscal 2009
Mowing and weeding activities
in the Harukimichi area
Mowing and weeding sponsored by the Harukimichi
volunteer society is being conducted every year incooperation with local citizens.

Environmental presentation meeting to the
Nakanuma Community Association
Every year, the company gives a presentation on its
environmental activities and engages in an exchangeof views with members of the local community
association living in the area around the plant.

Minami-Ashigara Environmental FairAt the annual fair, the activities at the plant are being
presented in conjunction with local citizens, businessenterprises and administrative authorities, in orderto foster a greater understanding of environmental
protection to local citizens and to children who will
become the driving force of society in the future.

66

FUJIFILM Holdings Corporation Sustainability Report 2010

Full conversion to gas fuelfor the power utility facilities
at the Ashigara Site,
to reduce CO2 emissions
A new gas boiler (boiler No. 7)
has been installed at the Ashigara
Site, commencing full operation on
September 1, 2009.

■ Date of establishment: 	Apirl, 1971

participating companies)■ Business outline: 	Development and production of supplies for copiers andprinters■ Certification: 	ISO 9001 (April 1995), ISO 14001 (March 1997),

OHSAS 18001 (February 2005)

For the Sustainability Report, please visit

http://www.fujixerox.co.jp/company/eco/ (in Japanese only)

Report on fiscal 2009 will be released at the end of August.

* The production division transferred to Takematsu Center of Fuji Xerox Manufacturing on April 1, 2010.

Contribution to reducing environmental burden through conservation ofenergy and resources adapted to the product lifecycle, from technology development
to after customer use
Fuji Xeroxʼs Takematsu Center is the companyʼs base for the development and manufacturing of imaging materials for copiers, multifunction office machines, printers, etc. With its cutting-edge development
capabilities and manufacturing technologies, it supports the drive for energy conservation, outstanding
resolution and the reliability of Fuji Xerox products. Through development of EA toner, which has madepossible lower fusing temperatures and a finer grain diameter than had been impossible in past manufacturing methods, as well as IH fusing technology that delivers the worldʼs top startup speed, it has contributed to reducing CO2 emissions in the manufacturing process and to minimizing consumption of energy
and toners by its customers. The Center is also the supply center for office equipment supplies such as
photoreceptor drums and toners and has taken early action in the collection and recycling of used supplies. Through the reuse and material recycling of toner cartridges and units after disassembly, we havepromoted recycling to conserve resources and energy and achieved “zero emissions” in January 1997.
In March of the same year, the Center received ISO 14001 certification and plans to continue maintaining
zero emissions and waste control under the ISO system.
In order to secure safety for the employees, the Center acquired OHSAS (Occupational Health and
Safety Advisory Services) 18001 certification in February 2005 and received the Award for Excellence in
Health and Safety from the Minister of Health, Labour and Welfare in 2006.

Yasuo Matsumura
Takematsu Factory
Director of
Fuji Xerox Co., Ltd.

Principal environmental activities in fiscal 2009

Social contribution activities in fiscal 2009

Environmental report meeting

Kids ISO

Eco-Cap program

Regional environmental report meetings
are held to foster communication withthe residents in the area surrounding theCenter and to improve the environment
for the residents.

The environmental education programfor children named Kids ISO isorganized in cooperation with MinamiAshigara City.

The Eco-Cap program has beenorganized at the Takematsu Centerand also at six elementary schools
in MinamiAshigara City.

Soil cleaning activities

Cleaning activities inthe surrounding area

Environment-related awards
Kanagawa Prefecture recognition of meritorious service
in environmental protection (atmospheric, water and soil
quality)—Odawara Site
The award is given to private individuals and organizations recognized fortheir outstanding efforts in protecting atmospheric, water and soil quality,
based on a deep recognition of the importance of environmental protection,
to serve as a model for the citizens of the prefecture as a whole. The
recognition was received for the Site’s aggressive efforts and achievements
in drastically reducing VOC (volatile organic compound) emissions into theatmosphere.

The contaminated land discovered in the soil survey was treated to prevent the
spread of environmental contamination in 2001, and groundwater monitoring iscontinuing to confirm that contamination has not spread. With the disassembly of theplant building in fiscal 2010, soil remediation is under way with the replacement ofsoil on the land in question.

Cleaning is conducted in thearea surrounding the Center
on a monthly basis.

FUJIFILM Holdings Corporation Sustainability Report 201067

Data and Information

Internal and External Communication̶Greater Environmental GovernanceInternal and External Communication̶The Pink Ribbon Movement in Japan

Reinforcement of the regional
headquarters functions andmobilization of Core Group Meetings
and regional environmental meetings

Awareness promotion continuingsince 2002 to contribute toearly detection of breast cancer

With the expansion of the Fujifilm Group and the increase in the number
of affiliated companies in various regions, consolidated control of environmental activities on a group-wide scale has become increasingly difficult.
At the same time, the reinforcement of regional headquarters functions has
made management in this area possible on a regional basis. For these reasons, the way that the environmental management organization has been
implementing Fujifilm groupʼs environmental activities has been revised
since 2008. Under the organization, FUJIFILM head office is to develop aworldwide policy for environmental management and bear the responsibility of environmental governance. The regional headquarters in charge ofthe respective regions are to play the role of promoters of more detailed
and careful environmental activities adapted to regional characteristics. At

present, FUJIFILM Europe GmbH functions as the regional headquarters for
Europe, and FUJIFILM Holdings America Corporation is its counterpart covering North America. In the future, similar action will be taken for Asia andother regions, with attention to developments in the days ahead.
Every year from 1991 to 2007, Fujifilm Group had been holding international meetings of environmental officers of the Fujifilm Group at
FUJIFILM head office. The meeting has served as the venue for environmental management officers of affiliates in Japan and other countries toshare information on environmental policies implemented and promoted ona worldwide scale, as well as to discuss action policies, with attention given
to the key action items in the Groupʼs environmental policy, Fujifilm Group
Green Policy. Since 2008, regional headquarters has been now able to takeaction and promote environmental activities that are designed to adapt toregional characteristics, we have reconstructed into “Core Group Meetings”
consisting of FUJIFILM head office and regional headquarters. The CoreGroup Meetings have begun to serve as the opportunity for in-depth discussion of the issues affecting the entire corporate group.
With the involvement of FUJIFILM head office in these regional environmental meetings as need arises, the company has been able to communicate the latest information, such as the key items in the Fujifilm Group
Green Policy, directly to the representatives, aiding in the sharing of values
and principles that apply to the entire group and in reinforcing environmental governance.
Related page:▶

Page 49 (Organizational restructuring in Europe
and the reinforcement of compliance for
products and chemical substances)Environmental governance system

Regular medical checkups are important for breast cancer, because there ismore than a 90% probability of cure with early detection. However, breast
cancer examination rates in Japan are extremely low, rating at roughly
20%*1 compared to approximately 70% in Western nations.
Fujifilm Group has directed great energy into the development of
mammography (breast x-ray*2) technology that contributes to early detection with images that are clear and with minimal noise and is marketingits digital mammography system*3 worldwide. For this reason, it is actively
involved in the Pink Ribbon Movement.
In 2002, the support slogan “Breast Cancer Examination Awareness
Activity” was printed on Fujicolor print bags. Since 2004, the company
is sponsoring the Pink Ribbon Smile Walk (the number of participants for
2004-2009 totaling 50,000).

Fiscal 2009 Pink Ribbon Movement
During the Pink Ribbon Month in October 2009, a photo exhibition featuring
Ms. Kaori Kawamura, who passed away after a long struggle with breast
cancer, was held at FUJIFILM SQUARE, a showroom complex located inTokyo Midtown, drawing approximately 48,000 visitors. On October 3 when
the Pink Ribbon Smile Walk Tokyo (participants: Approx. 6,000) was held,
FUJIFILMʼs equipment*4 used for breast cancer examination was put on
display, along with a section offering visitors the opportunity to learn how
to examine for breast cancer with a breast mockup, offering people whohave never experienced breast cancer examination information to encourage taking checkups without reluctance.
At the 2nd FUJIFILM Senior Championship golf tournament held at
Hirakawa Country Club in Chiba City, participating golf pros all wore Pink
Ribbon badges while playing. A mammography examination vehicle was
set up on the grounds to encourage all interested persons and to communicate the importance of breast cancer checkups to everyone, regardlessof gender.
For FUJIFILM employees, awareness promotion seminars and introduction of a gynecological cancer examination subsidy program*5 led to adramatic increase in the number of employees undergoing breast cancer
examinations in the past several years.
*1 Based on Fiscal 2007 Basic Survey on National Living (Ministry of Health, Labourand Welfare)*2 AMULET, digital X-ray imaging system for breast cancer examinations, etc.

(http://fujifilm.jp/business/healthcare/digital_xray_imaging/dr/amulet/index.html)(in Japanese only)*3 Fujifilm Group’s digital mammography system is being used at medical institutions

chiefly in Japan and Western nations. With roughly 7,000 units in operation, it is themost widely used system in the world (as of Sep 30, 2009).
*4 AMULET, digital X-ray imaging system for breast cancer examinations,
FAZONE M (ultrasonic diagnostic device), etc.
*5 Subsidies as high as ¥5,000 are provided for gynecological cancer examinations toemployees and their female dependents who are over 30.
▶

List of awareness promotion seminars organized in the past

Year

Theme of Seminar (including guests)

Location

Participants

Tokyo

220

Tokyo/
Kanagawa

150/180

Tokyo

150

① Pink Ribbon Movement(Ms. Tomoko Nakanishi, Asahi Shimbun)
2007② Basic information on breast cancer(Ms. Hideko Hiramatsu, Hiramatsu
Ladies Clinic)

Participants of European Regional Environmental Meeting (June 2010)① Basic information on breast cancer

FUJIFILM Holdings
America Corporation(New York, USA)2008

(Ms. Hideko Hiramatsu, Hiramatsu
Ladies Clinic)② Talk session with breast cancer

examinees (3 employees)
FUJIFILM Europe GmbH
(Dusseldolf, Germany)

FUJIFILM Corporation
Head Office(Tokyo, Japan)

VOICE
Participating in the European Regional Environmental Meeting

FUJIFILM Holdings Corporation Sustainability Report 20102009 Smile Walk

examination, based on experience ofa breast cancer(Ms. Kuniko Yamada, entertainer)

Related page:

Page 17 (Pink Ribbon Movement)

VOICE
Fujifilm Group Cancer Examination Rate Improvement Project starts up, based on experiences in the Pink Ribbon Movement

〉
〉

68

2009
Presentation of AMULET, the digital X-ray
imaging system for breast cancer
examinations, to visitors

European Regional Environmental Meeting in progress

In June 2010, I attended the European Regional Environmental Meeting
held at FUJIFILM Manufacturing Europe B.V., in Tilburg, The Netherlands.
Speaking on behalf of FUJIFILM head office, I reported that preservationof biodiversity had been added to the fiscal 2010 Fujifilm Group Green
Policy and gave a presentation on reinforcement of global warming countermeasures that is a top action item and on promoting environmentallyfriendly design. The representatives of Europe and the various companies
in the region reported on their respective state of action and shared information.
The leading manufacturing-related companies in Europe are planning to establish consolidated environmental targets, and the detailed
presentations given by the European partners chiefly in the areas of global
warning countermeasures and waste reduction had been extremely informative and productive. Also, information was exchanged in the areaof chemical substance control, including REACH compliance in Europe.

① The importance of breast cancer〉〉

Through these discussions, we were able to confirm that our affiliates
in Europe, including sales companies, are working in concert in this area.
By attending the meeting, I was able to confirm that our affiliates in
Europe are working together as one by taking advantage of their regional
characteristics and producing greater and more results. I sincerely lookforward to further progress in their activities and, on behalf of FUJIFILM
head office, will support their environmental protection activities in
Europe.

Nobutaka Ohki
Operations Manager of CSR Division
FUJIFILM Corporation

Cancer is the No. 1 cause of death in Japan. However, cancer examination rates in Japan are extremely low—the lowest among OECD member
nations.* For this reason, FUJIFILM as a medical care company started
the Fujifilm Group Cancer Examination Rate Improvement Project in fiscal
2010, targeting employees of Fujifilm Group companies and their family. Based on its experience with the Pink Ribbon Movement, action will
be taken to promote awareness of medical examinations for five cancer
types—stomach, lung, intestinal, cervical and breast cancer.
The project began with the opening of the Cancer Examination
Awareness Page on FUJIFILM’s intranet in late May. The page features
basic information on cancer and a list of medical hospitals. A booklet recommending cancer examination is also being circulated in workplaces.
Starting in June, internal seminars on the various cancer types are being
held to directly communicate to employees the distinctive characteristics
of cancer and the importance of medical examinations. For breast cancer,

examinations during work hours are scheduled to be held at all business sites and offices, making use of the mammography examination
vehicles.
Furthermore, we plan to minimize the physical pain of examination
by encouraging use of FUJIFILM’s nasotracheal endoscopy system forstomach cancer examination and offer follow-ups to those undergoing
secondary examinations, in order to achieve “quality of examination”
along with improvements in the examination rate, and to contribute to theearly detection of cancer for our employees andtheir dependents.
* From the Cancer Screening Booklet for Women (MHLW)

Ayako Hashiguchi
Medical Systems Business Division of
Healthcare Business Headquarters
FUJIFILM Corporation

FUJIFILM Holdings Corporation Sustainability Report 201069

Data and Information

Internal and External Communication̶Activities in Logistics

Domestic and International Appraisals

Integration of a domestic logistics
network▶

Supplies

Eastern Japan
shipment network

Centralshipment network

Western HUB

THC
Cross-dock for supplies & machinery loading

2nd out 225 companies

Eco Brand Survey 2009 CSR evaluation ranking(Nikkei Business Publications, Inc.)

43th out 560 companies(Eco-brandranking
index/deviation: 63.8)

Cross-dock for supplies & machinery loading

SAM Sustainability Year Book 2010
(Sustainable Asset Management AG)

SAM Silver Class

Toyo Keizai CSR Ranking (2010)

4th out 1,104 companies(533.4 points)

Inclusion in the FTSE4Good Global Index

Supplies

Number of trucks reduced to half
Machinery increase
Joint shipmentof supplies
and machinery
1.7-foldin loadvolumeAfter change

Regional warehouse A

FY 2011

Western HUB

Cross-dock for supplies & machinery loading

Inclusion in the Morningstar Socially Responsible Investment Index▶

Appraisal and awards in fiscal 2009
Recipient

FUJIFILM Holdings Corporation
FUJIFILM Holdings Corporation
FUJIFILM Holdings Corporation

THC

Supplies shipment truck headed to regional warehouse A with a full load, including
supplies for regional warehouses in Osaka and other regions.
Cross-dock supplies headed for Osaka and other regional warehouses are unloadedat the Western HUB, machinery headed for regional warehouse A is loaded onto thevacated space, returning with a full load.
Delivery on the route connecting THC, Western HUB and regional warehouse A can becompleted with a single truck, resulting in a 1.7-fold increase in the load rate.

FUJIFILM Corporation
FUJIFILM Corporation
FUJIFILM Corporation

ating business partners and freight owners,
because of the need to build a trunk route
network that does not compromise our goalsof full-load truck operation and connecting vehicles. Through this, we were able to achieve
great success.
In the future, a network covering the entire country will be created and upgraded forthe reorganization of the shipment network for
the Fujifilm Group to contribute to logistics anda drastic reduction in CO2 emission.

Members of FUJIFILM Logistics project teamfor consolidation of the domestic trunk routeshipment network

Related pages:

Page 14, 21, 31, 33, 34, 43, 66, 67

Name & Description of the Award

Awarding Entity

Investor Relations website wins “Best Business Award”

Daiwa Investor Relations Co., Ltd.

Investor Relations website wins “Best Website” award(for overall No. 8 ranking and No. 1 by industry)
Annual Report 2009 wins honorable mention in the 12th Nikkei Annual
Report AwardETERNA-RDI, film stock for digital intermediate work in the motion pictureindustry, won the 2009 Science and Technology Award
Super CCD Honeycomb EXR, image sensor for digital cameras, wins Best
Imaging Innovation 2009-2010
FinePix Z33WP, GF670 Professional and GX680III Professional win 2009
Good Design awards

Nikko Investor Relations Co., Ltd.
Nikkei Inc.
Academy of Motion Picture Arts andSciences, USA
EISA Award
Japan Industrial Design Promotion
Organization

FUJIFILM Corporation (Kanagawa Factory)

Odawara Site: Certification for longest accident-free record for the industry

Kanagawa Prefecture

FUJIFILM Electronic Materials Co., Ltd.

The gold standard of silicon.

Intel

FUJIFILM Graphic Systems Co., Ltd.

Honorable mention in technology development

FUJIFILM RI Pharma Co., Ltd.

Safety Drivers Chiba 2009 Good Plant award

Fujinon (merged into FUJIFILM as of July 1)“Precision Focus,” auto-focus for broadcasting lens,
wins 2009 Emmy Awards jointly with Nippon Hoso Kyokai

Technical Committee, Nihon Shinbun
Kyokai
Chiba Prefecture Safety Driving
Management Association
Academy of Television Arts andSciences, USA

FUJIFILM Hunt Chemicals U.S.A., Inc. (Dayton)

Letter of Recognition

US Department of Energy

1) 2007-2009 EPA Environmental Performance Track recertification award.

1) U.S. Environmental Protection Agency

FUJIFILM Hunt Chemicals U.S.A., Inc.
(Rolling Meadows)
FUJIFILM Hunt Chemicals U.S.A., Inc.
(Rolling Meadows)

Collaboration extending beyond divisions, organizations and companies is essential

FUJIFILM Holdings Corporation Sustainability Report 2010

5th Company Quality Management Survey(sponsored by the Union of Japanese Scientists
and Engineers)day, both with low load rates.

〉
〉

70

THC

* THC: Tomei Haiso (distribution) center, serving as a central warehouse for supplies

VOICE

An organization-wide project was formed inorder to complete the consolidation of thedomestic shipment network, and action was
taken to resolve issues. However, it was necessary to solve many issues, including thelead time from order reception to shipment,
synchronization of arrival times, unificationof cargo load indicators, cost apportionment,compliance with laws, etc. In addition, activities were implemented through collaboration
between FUJIFILM Logistics and its cooper-

9th out 1,792 manufacturers

Inclusion in the Dow Jones Sustainability Indexes 2009① Truck loaded with supplies coming from THC*
② Two trucks loaded with machinery from the Western HUB go out on delivery every

THC

Greater Tokyo
shipment network

13th Nikkei Environment Management Survey(sponsored by Nihon Keizai Shimbun )THC

Joint shipment of supplies and machinery

Western Japan
shipment network

Evaluation for
FUJIFILM Holdings

SurveyFUJIFILM Holdings has received the following evaluations by external organizations as a corporate group that proactively promotes CSR actions
Joint shipment of supplies and machinery
toward sustainable development. It is included in the Socially Responsible
Investment (SRI) indexed listed below. Also listed below are evaluations of
FUJIFILM Holdings in domestic and international ranking surveys.

Western HUB

Machinery

THC

FY 2010

Machinery

Ranking and status of SRI audit

Regional warehouse A

Supplies

FY 2009

Western HUB

Regional warehouse A

FY 2008

Regional warehouse A

Western HUB

Western HUB

FY 2007

Supplies

Regional warehouse A

Cross-dock for supplies & machinery loading

Shipment
network
performance
Regional
warehouseconfiguration/implementationAand plan

Before change

Joint shipment of supplies and machinery

THC* Shipment network that efficiently connects cross dock centers, regional warehouses andmanufacturing centers, centering around HUBs (hubs & spokes) in eastern and western Japan,
which function as central warehouses for copiers, accessories and other machinery.

MachineryWestern HUB

As the company responsible for Fujifilm Groupʼs logistics in Japan, FUJIFILM
logistics has been working on consolidating the domestic shipping networkin cooperation with
Fuji Xerox
since
Regional
warehouse
A October 2007.
At present, configuration of the shipping networks for western andWestern
HUB of exhaustive safe driving andeastern Japan* is near completion, asa result
THC
operation management in cooperation with the business partners
responsible for Fuji Xerox merchandise distribution, cutting down shipping ﬂow
lines, boosting vehicle and loading efficiencies and consolidating freight,
such as joint shipment of machinery and supplies. As a result, a cost reduction of roughly ¥250 million and a CO2 reduction of roughly 750 tons
have been achieved from December 2008 when the project started up until
March 31, 2010. The changes made in shipping ﬂow line reductions andjoint machinery/supply shipments are shown on the right.
In the future, a greater Tokyo shipping network and central Japanshipping network linking western and eastern Japan are to be developed
to complete consolidation. At the same time, the management organization
for domestic shipping will be integrated as well. Furthermore, freight shipment logistics will be expanded from machinery and supplies to parts andprocured supplies and parts, creating a logistics scheme that connect sales
and manufacturing by end of fiscal 2011.

▶

The image of machinery/supplies joint shipping
Regional warehouse A▶

2) Dischargers Demonstrating Exemplary Compliance for 2008

FUJIFILM North America Corporation CANADA Div.

Most Environmentally Progressive Process or Service, Vendor (Gold) and
Most Environmentally Progressive Printing Technology, Hardware (Gold)

FUJIFILM Electronic Materials (Europe) N.V.

Preferred Quality Supplier Award

2) Metropolitan Water Reclamation
District of Greater Chicago
Environmental Printing Awards/Print
Action (Canadian)Intel

FUJIFILM Imaging Colorants Limited

Gold Medal for Occupational Health & Safety

FUJIFILM FRANCE S.A.S

ImprimʼVert Certificate (“Green printing certification”)

FUJIFILM Hunt Chemicals Singapore Pte. Ltd.

Singapore Chemical Industry Council (SCIC) Responsible Care Award 2009

The Royal Society for the Prevention of
Accidents (RoSPA)
P2i / Chambre des M_tiers et delʼArtisanat des Yvelines (France)
Singapore Chemical Industry Council(SCIC)

FUJIFILM (China) Investment Co., Ltd.

Wins recognition as model company in the Pudong business community

Pudong, Shanghai City

Fuji Xerox Co., Ltd.

Sustainability Report 2009 wins Gold Award in Sustainability ReportingAwards in 2010

Toyo Keizai, Inc.

Fuji Xerox Co., Ltd.

Wins Good Practice Special Award in the 11th Green Purchasing Award

Green Purchasing Network

Fuji Xerox Co., Ltd.

High-resolution LED print head wins Technology Award

Imaging Society of Japan

Suzuka Fuji Xerox Co., Ltd.

Wins 2008 Technology Award of the Imaging Society of Japan

Imaging Society of Japan

Fuji Xerox Korea Co., Ltd.

1st place in the 2008 Korean Customer Satisfaction Index (KCSI) Survey inthe copier category

Korea Management Association
Consulting (KMAC)

FUJIFILM Holdings Corporation Sustainability Report 201071

Independent Assurance Report

72

FUJIFILM Holdings Corporation Sustainability Report 2010

FUJIFILM Holdings Corporation Sustainability Report 201073

Fujifilm Group Business Overview

Fujifilm Group Organization Overview

The Fujifilm Group aims to become a global enterprise, trusted by society and customers, by making broad contributions to theadvancement of culture, science, technology and industry. In addition, we will contribute to the improvement of quality of life andconserve global resources, while making further contributions to society through active business operations in the Imaging Solutions
Segment,
Solutions Segment
and(loss)
Document
Solutions Segment.
Consolidated Information
Revenue
attributable to■■ Net income■ Proportion of revenue by region■ Proportion of revenue from operating segments

The Fujifilm Group has been expanding its group management to from the FUJIFILM Holdings Corporation since
October 2006.

100
100
100
50

(¥ billion)(¥ billion)

0(Fiscal year) 2005
00

2006

2007

2008

2009

2006

2007

2008

2009

(Fiscal year) 2005

-50
(Fiscal year) 2005
-50
-50

(Fiscal year) 2005
2007
2008
2009
(Fiscal year) 2005 2006
2006 2007
2008
2009

­38.4
­38.4
­38.4
­38.4

0
0
-50 0

■ Proportion of revenue by region■ Proportion of revenue by region

10.5
10.510.510.5

50
5050
0

1,000
1,000
0 1,000(Fiscal year) 2005

104.4
104.4
104.4
104.4

(¥ billion)

34.4
34.434.434.4

2,000
2,000
2,000
1,000

■ Proportion of revenue by region

FUJIFILM Holdings
100FUJIFILM
FUJIFILMHoldings
Holdings
37.0
37.037.037.0

3,000
3,000
3,000
2,000

(¥ billion)(¥ billion)

FUJIFILM
Holdings
income(loss) attributable to■ Net

Net income (loss) attributable to■billion)(¥■ Net income (loss) attributable to2,181.7
2,181.7
2,181.7
2,181.7(¥ billion)

2,782.5
2,782.5
2,782.5
2,782.5

3,000

2,667.4
2,667.4
2,667.4
2,667.4

Consolidated Revenue■billion)(¥■ Consolidated Revenue

2,434.3
2,434.3
2,434.3
2,434.3

2,846.8
2,846.8
2,846.8
2,846.8■ Consolidated Revenue

2006

2007

2008

2009

2006

2007

2008

2009

(Fiscal year) 2005
2007
2008
2009
(Fiscal year) 2005 2006
2006
2007
2008
2009

Asia andothers
Asia
and
22.9%
othersAsia
Asiaandand
22.9%
othersothers Fiscal
22.9%
2009
Europe22.9% Fiscal
12.3%
2009
EuropeFiscalFiscal12.3%
2009Europe2009
EuropeThe Americas
12.3%
12.3%16.2%
The Americas
16.2%
The
TheAmericas
Americas
16.2%
16.2%

■ Proportion of revenue from operating segments■ Proportion of revenue from operating segments■ Proportion of revenue from operating segments

Imaging
Solutions
Imaging
15.8%
Solutions
Imaging
Imaging
15.8%
Solutions
Document
SolutionsFiscal 15.8%
Solutions
15.8%
Document
2009
42.9%
FiscalSolutions
Document
Document
2009
42.9%
FiscalSolutionsFiscalInformation
Solutions 2009
42.9%
Solutions
2009Information
42.9%
41.3%
Solutions
Information
Information
41.3%
Solutions
Solutions
41.3%
41.3%

Japan
48.6%
Japan
48.6%
Japan
Japan
48.6%
48.6%

Holding Company

FUJIFILM Holdings Corporation■ Company Name: FUJIFILM Holdings Corporation■ Composition ratio of consolidated employees by region(as of March 31, 2010)■ Representative: Shigetaka Komori■ Head Office: Tokyo Midtown, 9-7-3 Akasaka, Minato-ku,
Tokyo 107-0052, Japan

Asia andothers31.8%■ Established: January 20, 1934

■ Capital: ¥40,363 million (as of March 31, 2010)

Europe 6.9%

■ Consolidated Subsidiaries: 241 (as of March 31, 2010)

The Americas 6.5%

Imaging Solutions
The Imaging Solutions Segment handles color films, digital cameras, photo finishing equipment, and color paper, chemicals, services forphotofinishing.
■ Proportion of revenue by business

FinePix
REAL
3D W1
Photobooksof revenue by business■ Proportion
Others 10%

Color Films and Others■ Proportion of revenue by business
Proportion
by %business■ Others
10% of revenue10
Color
Films and Others
Labs andFDi Others
OthersLabs
andServices
FDi
Labs%andServices
Labs
and
FDi
FDi%
Services
Services%%

1010%%

18
18
1818

10
Color%Films and Others
Color Films and Others
1010%%■ Consolidated revenue■ Operating loss after restructuring

Consolidated
■
1,000
(¥
Consolidatedrevenue
revenue■billion)and other charges
loss after restructuring■ Operating100(¥
billion)■ Operating loss after restructuring

and other charges

revenue■(¥ Consolidated
billion)■ Operating loss after restructuring(¥ billion)

andandotherothercharges
charges

1,000(¥ billion)(¥ billion)
1,000
1,000

­69.2
­69.2
­69.2
­69.2

­29.3
­29.3
­29.3
­29.3

­2.4
­2.4­2.4­2.4

345.5
345.5
345.5
345.5

410.4
410.4
410.4
410.4

25
25
2525

547.1
547.1
547.1
547.1

6
6
66

Electronic
500
Imaging
Electronic
500
%
500
Imaging
Electronic
Electronic%
Imaging
Imaging
Color Paper and Chemicals%
0%(Fiscal year) 2007
Color%Paper and Chemicals
0(Fiscal year) 2007
Color%Paper and Chemicals
00
Color Paper and Chemicals(Fiscal year)%(Fiscal year)2007
2007
%

31
31
3131

Fujifilm Group (as of March 31, 2010)
Holding company

FUJIFILM Holdings Corporation

100(¥
billion)(¥ billion)
100
100

500

Photofinishing
Equipment
Photofinishing%
Equipment
Photofinishing
Photofinishing%
Equipment
Equipment%%

FinePix Z700EXR

Operating Companies

0
00

100%

75%

-100

FUJIFILM
Corporation

Fuji Xerox
Co., Ltd.

Toyama ChemicalCo., Ltd.

Subsidiaries

Subsidiaries

Subsidiaries(Fiscal year)

2008

2009

2007

2008

2009

2008

2009

2007

2008

2009

2008
2008

2009
2009

2007
2007

2008
2008

year)
2009 (Fiscal
2009 (Fiscal year)-100(Fiscal year)
-100
-100

The Information Solutions Segment handles medical systems and life sciences, equipment and materials for graphic arts, flat panel display■ Proportion of revenue by business■ Consolidated revenue■ Operating income (loss) after restructuring(FPD) materials, recording media, optional devices, electronicmaterials and inkjet materials.
and other charges■ Proportion of revenue by business

SYNAPSE medical-use picturearchiving andcommunications
system

1
11

15
15
1515

0

(Fiscal year) 2007

0
(Fiscal year) 2007
00

(Fiscal year) 2007
(Fiscal year) 2007

2008

2009

2007

2008

2008

2009

2007

2008

2008
2008

2009
2009

2007
2007

2008
2008

­2.6
­2.6­2.6­2.6

24
24FPD%Materials
FPD
Materials
2424%%

0(Fiscal year)
0(Fiscal year)
2009
0
0 year)(Fiscal2009(Fiscal year)
2009

2009

The Document Solutions Segment handles office copiers/multifunction devices, printers, production systems and services, paper, consumables, and global services.
■ Proportion of revenue by business■ Consolidated revenue■ Operating income after restructuring

Others 8%of revenue by business■ Proportion■ Proportion of revenue by business(¥ billion)

and other charges
income after restructuring■ Operating■ Operating income after restructuring(¥100
billion)Color 1000 Press/Color 800 Press

53
53
5353

500

50

500
500
500

50
5050

0
% Products
OfficeOffice Products (Fiscal year) 2007
0%%
(Fiscal year) 2007
00

(Fiscal year) 2007
(Fiscal year) 2007

2008

2009

2007

2008

2008

2009

2007

2008

2008
2008

2009
2009

2007
2007

2008
2008

32.2
32.232.232.2

Office Products% Products
Office(¥100billion)(¥ billion)

100
100

40.7
40.740.740.7

FUJIFILM Holdings Corporation Sustainability Report 2010

1,000(¥ billion)(¥ billion)
1,000
1,000

86.7
86.786.786.7

700 Digital Color Press(¥ billion)

andandotherothercharges
charges

935.4
935.4
935.4
935.4

Production
Services

Production
Office Printers
13%Services
Production
17% Printers
Production
Office13%Services
Services17% Printers
Office1313%%
Office Printers
1717%%■ Operating income after restructuring

Consolidated■
1,000
Consolidatedrevenue
revenue■billion)(¥

1,077.8
1,077.8
1,077.8
1,077.8

74

9
9
99

and other charges■ Consolidated revenue

1,191.6
1,191.6
1,191.6
1,191.6

DocuCentre-IV
C2260

8
88

GlobalOthers %Services%
GlobalOthers% Others %Services
GlobalGlobal%Services
Services%%

FUJIFILM Business
Expert Corporation

For the Fujifilm Group Companies, please visit:
URL

http://www.fujifilmholdings.com/en/business/group/index.html

50
5050

Document Solutions■ Proportion of revenue by business

100%

50
20.3
20.320.320.3

25
25
2525

500
500
500

% ArtsGraphic% ArtsGraphic
Graphic Arts
%
%

(¥100
billion)

66%

(¥100
billion)(¥ billion)
100
100

500
Graphic ArtsFPD Materials
FPD %Materials

andandotherothercharges
charges

1,000(¥ billion)(¥ billion)
1,000
1,000

900.8
900.8
900.8
900.8

6
6
66

29
29
2929

and other charges
income (loss) after restructuring■ Operating(¥ billion)■ Operating income (loss) after restructuring

1,000(¥ billion)

946.2
946.2
946.2
946.2

RecordingMedia
Recording%Media
Recording
Recording
%
Media
Media
%
%

Medical Systems/
Life Sciences
Medical Systems/%
Life Sciences
Medical Systems/
MedicalSystems/%
Life
Sciences
Life Sciences%%■ Operating income (loss) after restructuring■(¥ Consolidated
Consolidatedrevenue
revenue■billion)

127.4
127.4
127.4
127.4

%
OfficeOthers
andIndustry
Others %Office andOthers %%Industry
Office andOffice% andIndustry
Industry%%■ Consolidated revenue

1,108.1
1,108.1
1,108.1
1,108.1

FCR PRIMA compact
digital imaging
diagnosis system

ofofrevenue■ Proportion
Others 1%
revenuebybybusinessbusiness■ Proportion

Shared Service Company

0

Information Solutions

Skin Care Series
ASTALIFT

Japan
54.8%

■ Employees: 141 (as of March 31, 2010)■ Consolidated Employees: 74,216 (as of March 31, 2010)* Since the ﬁscal 2009, net income attributable to FUJIFILM Holdings represents net income for ﬁscal 2009.

Fiscal2009

Editorial postscripts
We hope you found this Sustainability Report useful. This
year, the fourth year since the Fujifilm Group shifted toa holding company structure in October 2006, we completed our system to conduct CSR activities based on acommon CSR philosophy and values across the Groupand began supporting the Group’s management targets
through our CSR activities.
We planned and edited this report to introduce as
many examples as possible of the CSR measures theGroup has been implementing in its business operations.

We were very pleased to find that the business divisions
we interviewed presented examples of their CSR activities to us, which demonstrates that the Group’s CSR
philosophy and values are actually being implemented by
employees at each of our sites. In editing this report, we
felt that the CSR activities of the Fujifilm Group are shifting from the “ideal” to the “real.”
We hope that this report will be read by many people,
our stakeholders included, and that it gives readers a deeper understanding of the Fujifilm Group’s CSR activities.

FUJIFILM Holdings Corporation Sustainability Report 2010, Editorial Team, July 2010

0
(Fiscal year)
2009
0(Fiscal year)
2009
0
0 year)(Fiscal2009(Fiscal year)
2009

FUJIFILM Holdings Corporation Sustainability Report 201075

About the illustrations on the front cover and section title pages
The Fujifilm Group is recording and storing cultural and artistic works
in the form of photos and images to pass on to future generations.
We do this as part of our social contribution through our business.
Thanks to cooperation from the Mitsui Memorial Museum, we arepresenting some of the works owned by the museum on the front
cover and section title pages of this report.
The Earth on which we live is called the “planet of water” and the
21st century is called the “century of water.” We used an image ofhydrangeas, which mean “water barrels,” for the front cover, thinking
about the importance of water for all life.

Gold-lacquered Tea box with hydrangea design in Maki-e lacquer
Edo period (19th century)
owned by the Mitsui Memorial Museum

This gold-lacquered tea box, on which branches of hydrangeas are dramatically
depicted with the flowers, contains a set of tea things all made of silver. The box
belonged to Retsu, the wife of Takanari, the 7th head of the Kita Mitsui family
according to the explanatory document attached to the box. The flat red braidof the box is indeed feminine. The tea box with hydrangeas, which contains
silver tea things looking refreshingly cool, is quite suitable for use in summer.

Mitsui Memorial Museum
Address: Mitsui Main Building 7th Floor, Nihonbashi Muromachi 2-1-1,
Chuo-ku, Tokyo 103-0022
URL: http://www.mitsui-museum.jp/english/english.html
The annex building of Mitsui Bunko, where a lot of
excellent Japanese and Oriental artistic works werestored, was moved to Nihonbashi, a place that isclosely associated with the Mitsui family and the
Mitsui Group, and was opened as the Mitsui Memorial
Museum in October 2005. The artistic works ownedby this museum were collected and have been passed
down through the history of the Mitsui family that
extends over 300 years since the Edo period. The
collection forms a part of the precious Japanesecultural heritage.
The Mitsui Main Building in which the museum islocated is a massive Western-style architecture that
represents the buildings constructed in the early yearsof the Showa period. The building is designated as
an important cultural property. The entrance of themuseum is located at the atrium of the Nihonbashi
Mitsui Tower, a skyscraper constructed adjacent to the
Mitsui Main Building.
At the museum, the tea room named “Joan,”which is associated with the Mitsui family and is now designated as a national treasure,is exquisitely reproduced, and tea things are displayed in the room to show the beautyof a style, while Japanese and Oriental artistic works are displayed in the Western-stylebuilding to show visitors the beauty of forms and give them an opportunity to enjoy the
essentials of culture and beauty.

■Please address inquiries on this publication to:

FUJIFILM Holdings Corporation
CSR Group, General Affairs DivisionTokyo Midtown, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052
Tel.: +81-3-6271-2065
Fax: +81-3-6271-1190

http://www.fujifilmholdings.com/en/sustainability/
contact/index.html

Date of publication: September 2010©2010 FUJIFILM Holdings Corporation