Makeup Go-Go~Beauty For All~
Social Backgrounds and our mission
One of the biggest problems that visually impaired people face is the mental health of themselves. It is
known that they are more likely to suffer from depression or anxiety than general people. This leads
them to stay at home, since it is known that about 80% of agoraphobic people have mental healthdisorders.
We, Metasequoia aim to help the visually impaired to possess higher self-esteem. This lowers thestakes of getting out of their homes, which will lead to more social connection. Focussing on makeup
and beauty enhancements, our goal is to broaden the choices for those with severe vision
impairments, so that they can enjoy their natural beauty.
Although the idea of blind makeup is spreading, visually impaired people still have problems with eye
makeup. It is a complicated process, and it is particularly difficult if they cannot differentiate the colors.

Product and Services

The product we created is called Makeup
Go-Go, a peel-off type eyeshadow. This is
how you use it.
1.close your eyes and put the sticker on
carefully so that they fit on your eyelids.
2.wait for a while.
3.peel the sticker off your eyes slowly
With only these three steps, eye makeup
can be completed without any visualdifficulty.
Users will not have to worry that their
makeup might be placed in the wrong
place. Moreover, the eyeshadow places
color and glitter around the eyes, whichmakes the surroundings of the eye standout more than the actual eye. This isbeneficial for some visually disabled
people, deflecting attention from theiractual eyes.We produce 10 color
variations that compliments all skin tones
so that customers can arrange them totheir needs.Makeup Go-Go includes auser manual card in braille. It has adescription of each color also in braille,
using not only the name of the color but
adjectives that associate the color, suchas mild, cute, energetic, or strong. Thisway users can choose their color that suits
the setting without relying on visualsense.This product works well for not only
the customers, but also for people indeveloping countries.Due to theundeveloped medical system and lower
GNI(gross national income), a lot ofpatients with cataract and glaucoma in
sub-Saharan Africa cannot afford theirsurgery costs.Part of the profit from ourbusiness will be aided to those Africans
via medical NPOs such as Sightsavers.

TechnologyMakeup Go-Go contains Marula oil. This oil is
extracted from the fruit of the Marula trees which isindigenous to South Africa.
The characteristic components of Marula oil areω−9 oleic acid, palmitic acid, and Procyanidins. ω-9oleic acid has lower irritation to human skin.
Most visually impaired people have delicate skinaround their eyes, so this component is effective tothem.
Palmitic acid increases the amount of moisture
content of the skin and enhances an effect ofmoisturizing.
Procyanidins have an antioxidative effect and it isoften used to prevent cataract. As Procyanidins area well-known substance for cataract patients, they
can comfortably use our product.

Product Design

This product consists of two sheets, each withpigmented stickers which can easily be detached.
The stickers can be directly put on the face after
being peeled off of the sheet.

Marketing strategies

1)Analysis and Target
People who lose vision have twice thechance of becoming mentally disordered.
Despite the prediction that the number ofvisually impaired people will triple in thenext 30years, close connection between psychiatry
and ophthalmology often goes overlooked
when considering the struggles of patients.
The obstacles they will have when getting
dressed or putting makeup on will put themoff going out, thus resulting in a tendency tostay at home and shut themselves out fromsocial communities.
Through Makeup Go-Go, visuallychallenged people are expected to increase
their self-esteem , be encouraged to gain
the motivation to go out, and be confident
enough in themselves to become engaging.
Those without handicaps can also use thisproduct, helping expand businesses
specialized to support the visually impaired.
We conclude that our target customers are
every person who is interested in fast andeasy makeup.
2)Marketing Strategies
We intend to base the activities of theproduct mainly in the U.S, Africa, and SouthSouthern Asia given the facts below.
-The demands for cosmetics are the largest
in the U.S-The Indian Color Cosmetics Market is
expected to grow at a CAGR of around 13%
for the forecast period from 2018 to 2022.
Additionally, it is identified that northern
India will consume the major proportion of
the color cosmetics.
-The cases of blindness or uncorrectablevision impairment in Southern Asia and subSaharan Africa are especially high in
number due to medical insufficiency.
3) Method
We will begin from the U.S., where sales ofbeauty cosmetics are high. There we will
gain customers from the blind and visually
impaired community and those who support
it. We will expand our business worldwide,
mainly in Asian and African countries where
many have acquired vision impairment.

Finance• One package offers 8 sets of Makeup Go-Go for¥1700, in the first year. The price will go down as
we increase the production; ¥1500 in the secondyear, ¥1400 in the third.
• To purchase lands for factories and necessary
equipment, our company collects ¥175,000,000
from private investors who are interested in thewell-being of the visually impaired. We distributedividends to them from the following year, in thepayout ratio of 20%.
• We start donating 30% of our profits to medical
NPOs from the second year.

Reference List

1. https://www.tandfonline.com/doi/full/
10.1080/23311908.2017.1327635
2. https://corp.menard.co.jp/research/tech/
tech_05_03.html
3. https://www.socialworktoday.com/news/
dn_060214.shtml
4. http://www.hachinohe.aomori.med.or.jp/
simin/memo/memo149.h
5. https://jglobal.jst.go.jp/detail?
JGLOBAL_ID=201202249726273079
6. https://www.bbc.com/news/blogsouch-30743305
7. https://www.sightsavers.org
8. https://www.afro.who.int/health-topics/eyehealth
9. https://eyewiki.aao.org/
Glaucoma_in_the_Developing_World
10. https://www.globenewswire.com/newsrelease/2020/01/07/1967162/0/en/IndiaColor-Cosmetics-Market-AnalysisReport-2019-2022-Face-Makeup-LipMakeup-Nail-Makeup-Eye-Makeup.html
11. https://www.similar-web.jp/blog/archives/