News Release
D.A.Consortium Inc.

DAC works with IIJ to offer OneTrust, a CMP tool
Tokyo, June 23, 2022 --- D.A.Consortium Inc. (DAC) is pleased to announce it will
work with Internet Initiative Japan, Inc. (IIJ) to begin offering OneTrust, a CMP tool.
This will enhance DAC’s ability to help companies implement CMP tools, which serve
to dispel sei-katsu-sha* privacy concerns and increase transparency of how
advertisers and media companies use data.
＊Sei-katsu-sha: a term Hakuhodo uses to denote people with lives, aspirations and dreams, not simply“consumers”■Consent Management Platform（CMP）
CMP is a tool that displays information about how data is used in a pop-up format on
a website or application banner. It then utilizes only user-consented data for addeliveries, site improvements and other purposes. For websites and applications
with a CMP, users can instantly determine which business operators are gathering
their data and for what purposes, and if desired, stop the data gathering. In thismanner, CMPs enable advertisers and media companies to secure sei-katsu-sha datatransparency.
With recent revisions in personal information protection laws, there are anincreasing number of cases where companies that use sei-katsu-sha data must
either obtain consent or enhance transparency even when consent is not required.
To respond to such changes in the environment, companies involved in digitalmarketing are seeing an increasing need for CMPs.
■OneTrust
OneTrust, offered by the US-company of the same name, is a platform that manages
user consent related to data gathering and usage. It has the following features:
・Wealth of functions
1. Automatic cookie classification function:
For websites that plan to implement a CMP, OneTrust can automatically identify
cookies that determine what types of data are being sent and received. In addition,
OneTrust has a database that enables it to discover and classify cookies.
2. Automatic block list:
OneTrust automatically rewrites tabs used to gather data to prevent companies fromobtaining sei-katsu-sha data before giving user consent.

3. Cookie banner customization function:
The cookie banner that is displayed in a pop-up format to obtain user consent can becustomized in terms of color and style to match the client company’s brand image.
・Widely used
OneTrust is a global tool widely used by numerous companies both in Japan andabroad. It complies not only with Japanese laws and regulations but also GDPR andother overseas laws and regulations.
・Low implementation cost
OneTrust can be implemented at low cost*1 as a cookie banner to comply withrevised laws and as a reputation risk countermeasure. For companies that struggle
to implement CMP tools because of cost issues as well as companies that wish to try
CMP tools on a trial basis, OneTrust offers an easy solution.
DAC provides data regulation consulting services using CMP tools like OneTrust tohelp companies manage privacy measures, install CMP tools, and receive otherforms of comprehensive support. DAC will continue to promote the popularization of
CMP in the Japanese market to help advertisers and media companies enhance
sei-katsu-sha data transparency and privacy protection measures.
 Comment from Shimpei Ogawa, head of Business Risk Consulting, IIJ
I heartily welcome DAC as a OneTrust partner as they begin sales of our CMP. Withthe increased digitalization and use of personal data, consumers are looking moreclosely than ever before at how companies think about and respond to privacy
protection. It is no longer enough to just comply with laws and regulations.
Companies must make it part of their mission to ensure a high level of information
disclosure transparency to build their brand and maintain the trust of society. IIJ’s
mission is to provide a safe and secure internet infrastructure and as part of this, weare actively pursuing measures that respond to privacy protection laws. This has
won us the support of numerous customers. Utilizing this know-how, we lookforward to working with DAC to elevate the level of privacy protection for Japanesecompanies.
（*1）Services are available for a fee starting ¥4,800/month（*2）Details about data regulation consulting services:
https://solutions.dac.co.jp/resource/cmp-consulting (Japanese)#####＜OneTrust LLC＞
For details, please see OneTrust.com.

＜Corporate Information＞■ D.A.Consortium Inc.
https://www.dac.co.jp/english/
Established in 1996 during the early days of online advertising, DAC has led the formation andgrowth of the digital marketing industry by steadily expanding its operations with the increased
digitalization of information and lifestyles.

Utilizing a wealth of knowledge and experience in digital advertising, advanced technologicaldevelopment skills, and strong relationships media companies, platformers and other technology
partners, DAC provides global and comprehensive digital marketing services, such as supporting
company data utilization, designing promotional initiatives, and developing and constructing
marketing systems.
Guided by the mission, “Empowering the digital future,” DAC will continue to be a leader increating new forms of digital ads and marketing that provide new value to society.
Representative ： Yuzo Tanaka,President, Executive Officer, CEO & CCO（Chief Compliance Officer）
Head Office： Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established： December 1996
Business： Online media transaction related business, Solution business,
Ad Operations Business

For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail：ir_inf@dac.co.jp