Symposium on Commodiﬁcation andConsumption of Language Education

16-Sunday, July17 , 2016

Saturday, July
Venue:The University of Hong Kong
Websites:

Keynote Lectures

https://sites.google.com/site/researchseminar03/

12:50-13:50 Saturday, July 16

http://alce.jp/meeting/

Ryuko Kubota (The University of British Columbia)
Learning as consumption: Questioning the frame ofOrganizers:

language learning

Association for Language and Cultural Education
Japanese Language Programme,

10:00-11:00 Sunday, July 17

Department of Japanese Studies,

Uichi Kamiyoshi (Musashino University)

School of Modern Languages and Cultures,Japanese language education in a commercializing

The University of Hong Kongworld: From language learning to education

tsunagaro.net

Cooperative Institutions：Department of Japanese Studies, The Chinese University of Hong Kong/ Dai-ichi Japanese Language and Culture
School/ Hong Kong Community College/ The Japan Foundation, Beijing/ The Japan Society of Hong Kong/ J-POINT Japanese Language School/Leung s Institute/ Centre for English & Additional Languages, Lingnan University/ The Open University of Hong Kong/ Pasona Education Co.
Limited (HK)/ Society of Japanese Language Education Hong Kong/ TAMAGO Language Centre/ Todaimae Japanese/ The University Alliance forJapanese Studies in HK Macau & GDP/ School of Professional and Continuing Education, The University of Hong Kong
Supporter：Consulate-General of Japan in Hong Kong
Sponsors：Bonjinsha/ Coco Publishing/ Kurosio Publishers ＊All institutions/names are listed in alphabetical order.

Symposium on Commodification and Consumption of Language Education

About the Symposium:

How to Register:Commodification and Consumption

1.Please send us an email message with following information toWe define:“commodification” as the attachment of value to certain goods andactivities by tying them to economic acts, and “consumption” aspaying for these goods and activities and obtaining them in orderto satisfy one’s desire or construct one’ s identity.

meeting@alce.jp (Symposium Committee).
Subject: Registration for the Symposium in Hong Kong
Content:Your NameYour Affiliation (if applicable)
Whether you are a member of the Association for Language andCultural Education (ALCE) or not

Although language education and economic acts are inseparable,
researchers and educators have neglected to address issues thatrevolve around the commodification of language education and its
consumption. We will address this critical issue and its
ramifications for language educators and learners at this symposiumin Hong Kong. We look forward to your participation.

2.Please pay the registration fee by one of the following methods.
ALCE Member ※: 5,000 Japanese yen
ALCE Non-Member: 6,000 Japanese yen※If you have not paid the membership fee for ALCE this year and would
like to pay together with the registration fee, please let us know in youre-mail message.

【a.Overseas Payment-Outside of Japan】
You can pay with your credit card (Visa, AMEX, JCB, Master Card, and14:00-17:20 Saturday, July 16
Featured Session:
Roslyn Appleby
University of Technology Sydney
The commodification and consumption of white Western men in
English conversation schools in Japan
Hakyoon Lee
Georgia State University“We are forever English learners” :Elderly ESL students’ learning English as a leisure activity
Jian Tao & Ruriko Otomo
The University of Hong Kong
The complexity of teacher identity in a private English language
school: A case of a Japanese teacher
Gavin Furukawa
University of Tokyo
Code ambiguity and the commodification of English on Japanese
television

17:30-18:30 Saturday, July 16
Special Session:
Koji Oikawa

Discover) through the PayPal system. If you would like to use thissystem (only for those who live outside of Japan), please let us knowthat you would like to pay from overseas (outside of Japan). We will
send you the procedures of the payment.
【b.Paying at the Japan Post Bank】
Code Number: 00110-9
Account Number: 450275
Name of Payee Account Holder: Gengo Bunka Kyoiku Kenkyu Gakkai【c.Paying at the bank in Japan-other than the Japan Post Bank】
Bank Name: Japan Post Bank (Financial Institution Code: 9900)
Branch Name: 019 (zero ichi kyu, Branch Code 019)
Account Type: Current Account
Account Number: 0450275
Name of Payee Account Holder: Gengo Bunka Kyoiku Kenkyu Gakkai【d.Remittance from overseas to Japan Post Bank account】
If you would like to remit the money from overseas to Japan Post BankAccount, please visit the website of the Japan Post Bank( http://www.jp-bank.japanpost.jp/en/djp/en_djp_index.html )Registration Deadline: Friday, July 8, 2016
You can also register at the symposium site on the day of the event.
The on-site registration fees are:
ALCE Member: 500 Hong Kong dollars
ALCE Non-Member: 600 Hong Kong dollars

A teaching method to effectively improve Japanese learners’
pronunciation and speaking ability

Contact:

meeting@alce.jp