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Awards Entry

2016 Asia-pacific Conference
Young Blue Village
JCI JAPAN
Best Local Community Empowerment Program

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Best Local Community Empowerment Program
NOM Information
National Organization: JCI JAPAN

National President:

Shigenari Yamamoto
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Nagano
President: MASAHIRO NAKAJIMA
President Email: shuizaojiao@hotmail.com

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Basic Information
Duration : January 18, 2015 - December 11, 2015
Staff : 77 members
Regional Activities Support Section of Civic Life Department, Nagano City
Sponsors :Office (Official)
Budget : 42,208.37 dollars
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: The 380,000 citizens of Nagano city
Objective : 1. To encourage the transformation of awareness of citizens and toprovide an opportunity to make positive changes 2. To support active
citizens by providing the opportunity to actively act on the activation of theregion 3. JC members to share and understand the issues andchallenges the region faces.
Overview : 1. JCI Nagano opened and ran the Shinshu rural life experience facility“Young Blue Village” with the cooperation of citizens. The purpose of thisfacility is to promote mountainous areas by effectively taking advantageof the attractive local resources, and to attract people from inside andoutside the prefecture, resulting in fostering independent mindset for theactivation of the area. - Shinshu rural life experience facility, Young Blue
Village In 2014, JCI Nagano took the initiative and the \\\"Young Blue
Village\\\" where people experience life of the mountainous areas for free
was opened in cooperation with citizens and the local government. Thisfacility was opened to attract people from inside and outside theprefecture to the rural mountain areas, and to increase immigration
seekers, resulting in activation of the area. 2. JCI Nagano opened a campschool that utilizes the Shinshu rural life experience facility, Young Blue
Village, where children in the city learn lure of their hometown fromvivacious play and the nature of the woodlands that they are unable toexperience in modern city life. This program is designed to foster
regionalism and healthy growth of children responsible for the future ofthe city. 3. JCI Nagano promoted immigration by holding an event called“You-will-know-everything-about-life-in-rural-mountain-areas fair inNagano”, in order to activate the mountainous region with thecollaboration and cooperation of the Nagano City government and localresidents. 4. JC members held a study session in order to share theproblems and challenges the communities in mountainous areas face.
Results : ·As a result of conducting the project with the cooperation of citizens; We
asked for responses to the following questions from the representativesof the citizens. \\\"Have you noticed any changes in yourself after taking
part in the Young Blue Village management”? \\\"We citizens beganconsidering proactive regional activation.\\\" The minds of citizens
changed, leading to positive changes. - Outcome of the study session On
the question whether he or she understood the mountainous regional
issues, 84 percent of JCI members that participated in study sessions
answered “yes”. This shows JCI members shared and understood thedecline and issues of the mountainous areas that Nagano is facing. Unexpected results This project led to a local company carrying out its
own program similar to ours. This shows that it resulted in changing theminds of citizens. ·Local government, citizens, companies, and NPO thatagree with the spirit of JCI Nagano participated actively in the project.
The number of active citizens increased.
Actions Taken : January 18, 2015 A booth was run in JOIN Mountain area immigration,interaction and activation Fair February to April 2015 Facility renovationApril 17, 2015 Young Blue Village sneak preview for officials, local
governments and press April 18, 2015 Opening ceremony May toNovember 2015 Rural life experience program held May 16/17, 2015 A
booth was run for “You-will-know-everything-about-life-in-rural-mountainareas fair in Nagano” July 25, 2015 A camp school was held August 2,
2015 Weeding in Tatara district August 22, 2015 Study session 2015
October 19, Mayor\\\'s office’s on-site Green class was held. 2015
December 11, 2011 Project report meetings
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1. Citizens began to act with independence as their minds changed
positively. 2. We succeeded in leading cooperating organizations andcompanies to understand the needs of regional activation. 3. JCI Nagano
was able to share and understand the problems that the localcommunities faced.

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Award Category criteria
Objectives, Planning, Finance and Execution

What were the 1. To encourage changes in the minds of citizens
objectives of this through the operation of the Young Blue Village, andprogram?

provide the opportunity to make positive changes 2. To
actively support active citizens to act independently
towards local activation. 3. That JC members share andunderstand the issues and challenges the communities
face.

How does this We actively supported and participated in regional
program align to activation projects by local residents in cooperation
the JCI Plan ofwith local residents as well as the Nagano city
Action?

government. This led to local residents carrying out
local activation by making positive changes in theirminds.

Was the budget an The rural life experience facility, Young Blue Village
effective guide for offered accommodation free of charge, therefore it
the financial
provided opportunities to a greater number of people.
management of
the project? Maintenance costs and operating costs of the facility are

as follows: Venue costs: 15,640 dollars Consumables
costs: 1,294 dollars Social expenses: 360 dollars Public
relation costs: 1,110 dollars Insurance fee: 263.50
dollars Total cost: 18,667.50 dollars - The program forchildren to foster regionalism through learning fromvivacious play and nature of woodlands in the campschool Planning and entertainment costs: 60 dollars
Lecturer cost 66.82 dollars Material cost: 9.09 dollars
Travel and transportation expenses: 560.80 dollars
Insurance fee: 164.16 dollars Total cost: 860.87 dollars- JCI Nagano promoted immigration by holding anevent called “You-will-know- everything-about-life-inrural-mountain-areas” fair in Nagano” in order toactivate the mountainous region in collaboration andHow does this JCI Mission JCI Nagano provided an opportunity to actproject advance towards the local community improvement for Nagano
the JCI Mission
City government and local residents by aggressively
and Vision?

proposing immigration to Nagano City to people insideand outside the prefecture through these projects. JCI
vision JCI Nagano supported the active citizens byraising the awareness of local residents through projects
that built a local network involving Nagano City
government and local residents.

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Award Category criteria
Membership Participation

By number, howmany members
were involved in thisprogram? 15
By percentage, howmany members ofthe Local
Organization wereinvolved in thisprogram? 29
Describe the main Renovation staff: All members Experience Program
roles of thestaff: All members Public Relations: 3 members
participating
members in this Management of the facility: All members Accounting:program. 1 member

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Page 53Award Category criteriaCommunity Impact

How did the Local We measured impact as follows. 1.A website wasOrganization created and a SNS account was set up to promote themeasureproject, so that we were able to analyze influence bycommunity impact
for this program? checking the access number. 2.We conducted aquestionnaire on citizens.

Describe the actual 1.Website hits numbering 3,796, and 2,800 hits on thecommunity impact SNS have been confirmed. This shows the project weproduced by thisconducted attracted attention, and recognition hasproject.

certainly improved in the local community. 2.As for thequestion on \\\"whether the project promoted changes inyour minds\\\" to local residents in the questionnaire,
we received answers saying he or she began to think
about the local activation on his or her own initiative. It
suggests this project influenced a change in the mindsof residents.

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Page 64Award Category criteria
Impact on Local Organization

How did the Local Through conducting this project; 1.JCI Nagano
Organization interacted and shared information with the localbenefit fromgovernment, citizens and other organizations, and it
running thisproject? brought about a strong relationship through cooperation

on various occasions during the project. 2.JCI Nagano
recognized the issues in the mountainous areas throughthe project and promoted our activities to the local
government and citizens. 3.By promoting JCI activities
in the project, JCI Nagano succeeded in improving its
driving power as we became aware of the potential of
project development.

How did the JCI Nagano provided an opportunity to act towards
program advance local community improvement for Nagano Citythe JCI Mission?

government and local residents by aggressively
proposing immigration to Nagano City to the people
inside and outside the prefecture through these projects.

How did the project JCI Vision JCI Nagano supported active citizens byadvance the JCI raising awareness of local residents through the projects
Vision?

that built a local network involving Nagano City
government and local residents.

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Award Category criteria
Long-term Impact of the Program

What is the The rural life experience in the Shinshu rural life
expected long-term experience facility, Young Blue Village, will lead to
impact of thispromotion of immigration to the mountainous areas asproject?

those that experienced the life are attracted to the area,
resulting in more migrants and activation of the area.

What changes We need to transfer initiatives for the project to thewould you make to citizens, therefore we have to promote further changes
improve the resultsin their minds and increase the number of activeof this project?

citizens. It is necessary to increase the immigration
seekers in cooperation with local government andcitizens.

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