MARKETEERS’ WORKSHOP
Promotional Opportunities for Members in the 19th Term
Stacey Anttila

Adrienne Meyer

Website Administrator
ODVA

Director of Membership & Operations
ODVAFebruary 22, 2017

Brand Standards & Identity Guidelines

Marketing & Training Track© 2017 ODVA, Inc.

•Your guideline for how to market yourproducts using ODVA trademarks•This document and the Terms ofUsage Agreement give the rules for
how & when to use logos

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

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2

Brand Standards & Identity Guidelines•Updated last in August 2016 based onmember feedback– Names of compliant products– ODVA® and ODVA CONFORMANT®
– Upcoming changes•

Key deadlines– Natural triggers (e.g., new DOC)
– Obligations for transitioning (i.e.,legacy products)

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

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Promotional Activities•

Trade shows between now and next
Industry Conference(approx. Oct. 2018)– Hannover Messe 2017
– Industrial Automation Show Shanghai
2017– SPS IPC Drives 2017
– System Control Fair Japan 2017
– Hannover 2018
– ACHEMA 2018Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

4Promotional Activities•

EtherNet/IP End User Seminars– USA: Four locations targeted, starting in late Q2.
Information to be sent to members.
– Germany: Q3-Q4– Spain: Q3-Q4– Other locations on request and as members
contact HQ•

EtherNet/IP Developer Training Courses––––USA: late Q2, Q4
Germany: late Q2
Denmark: Q3
Other locations on request and as members
contact HQMarketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

5Promotional Activities••

To register interest in participating inpromotional activities, complete form thatwill be sent out in The Net Gazette inMarch(Not receiving The Net Gazette? Talk to an
ODVA staff member!)Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

6Marketplace

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2017 Industry Conference & 18th Annual Meeting
All rights reserved.

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Member Pavilion

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
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ODVA Member Page

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

9Member Page Enhancements Contest

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
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Managing Your Member Page
From your ODVA Member page

Marketing & Training Track© 2017 ODVA, Inc.

Resources for Your Team2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

11Member Gallery

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

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Featured Gallery Listing

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

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Managing Your Product Pages
From every product page

Marketing & Training Track© 2017 ODVA, Inc.

Resources for Your Team2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

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Marketplace Best Practices: from DOC to Member Gallery

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

15Marketplace Best Practices•Look for the quarterly Call for Products emails from ODVA– Are there DOCs that should be upgraded to full-featured Gallery listings?
– New peripheral products?
– Do any current featured ODVA CONFORMANT or peripheral product Gallerylistings need updates?
– Do your product photos look great? Are they maximizing the 300 pixel heightavailable?
– If you hold a Regular-level ODVA Membership, you get two free Gallery pages –are you using them?

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

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Marketplace Best Practices•

On your ODVA Member page:– Is your company information correct on your Member page
– Does your logo look great? Is the logo at least 250 pixels wide?
– Are you taking advantage of all the enhancements available to you?

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

17

New in 2017-2018•••

New communications when your DOCs listings are published
New incentives for active Marketplace participation
Enabling technology providers– Highlighted in the Know-How Hub– Opportunity to add a “blind” application story about how your products are used
– Opportunity to contribute an articles the new blog in the Online Community inside
Know-How Hub

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

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New in 2017-2018•

On-demand marketing resources in the Know-How Hub

Marketing & Training Track© 2017 ODVA, Inc.

2017 Industry Conference & 18th Annual Meeting
All rights reserved.

www.odva.org

19THANK YOU