Press release
Patek Philippe reaffirms its long-term commitment to China with the inauguration of the world’s first
Maison Patek Philippe in Shanghai.

Patek Philippe Genève
18 October 2012
After more than two years of restoration and significant revamping, Patek Philippe is opening the first
Maison Patek Philippe in China in the historic Bund area of Shanghai. This new exclusive venue marks
seven years of growing success in the Chinese market developed with long-standing partner Melchers
Group. The company’s presence in China began with the inauguration of a Patek Philippe Boutique inShanghai in 2005, now to be replaced by the Maison Patek Philippe, and of a second Boutique inBeijing in 2008. The Maison Patek Philippe will offer Chinese watch collectors and enthusiasts an
intimate place to share views and knowledge of fine timepieces as well as to experience theexceptional brand heritage of the famous Genevan watchmaking company.
Opening Ceremony of the Maison Patek Philippe
The official opening ceremony of the Maison Patek Philippe was hosted by Patek Philippe’s Honorary
President Philippe Stern, alongside current President Thierry Stern and Managing Director ClaudePeny, in the presence of Zhou Wei, Mayor of the Huangpu District, and Matthias Claussen, Managing
Partner of Melchers Group. “The new site of the Maison Patek Philippe has a unique geographicaladvantage and cultural background. We wish to demonstrate our brand history and values to a growing
number of watch lovers in China. Buying a Patek Philippe watch is also about sharing the passion anddedication of several generations of a family-owned watch company,” said Thierry Stern.
The ceremony took place at Shanghai’s Waitanyuan Cultural Square situated behind the Maison Patek
Philippe. Attending guests and government officials had the opportunity to discover the world of Patek
Philippe in Geneva through a 3D projection “mapping show” on the building’s façade. It conveyed asense of the brand’s identity and traditions embedded in a universe recreated at the Maison Patek
Philippe in Shanghai. In the grandstand structure built for the event, guests were invited to enter theworld of Patek Philippe in Geneva, complete with live lake views recreating the outlook from theGeneva Salon’s 5th floor. In special themed workshops, guests enjoyed a demonstration of the sublime
sounds of minute repeaters presented by trained watchmakers and explored a unique exhibition of thechronograph collection – a truly memorable experience for watch lovers.
A Patek Philippe Home Away From Home
The Maison Patek Philippe creates, for the first time in Asia, a venue serving a similar function as aPatek Philippe Salon. It highlights a remarkable display of beautiful timepieces with an invitation toexperience the legendary history and values of Patek Philippe as well as its outstanding customer
service. In this distinguished location of Shanghai, the first Maison Patek Philippe bears a uniquestatus and architectural style that will delight enthusiasts of beauty and art.

Chemin du Pont-du-Centenaire 141 – CH - 1228 Plan-les-Ouates
Mail address: P.O. Box 2654 – CH - 1211 Geneva 2
Tel. + 41 22 884 20 20 – Fax + 41 22 884 25 47 – www.patek.com

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As opposed to the existing Patek Philippe Salons in Geneva, Paris and London, the main purpose ofthe Maison Patek Philippe in Shanghai is to bridge the vast geographical distance between Europe andChina and create a new Patek Philippe home away from home. “We want to welcome our Chinese
guests in a place that is unlike any boutique or shop, one where they will feel totally at home,personally hosted by Patek Philippe,” said Philippe Stern. “This marks our intention to enhance ourservice-oriented market strategy along with our brand’s commitment to China.”
With the upgrading of the Service Center in Shanghai, Patek Philippe reaffirms its long-term dedication
to offer professional service to Chinese customers. The new Customer Service Center, with its entirelyindependent space of nearly 1,000 square meters situated near the Maison, has been significantly
improved to guarantee consistent business operations and customer service following the strict
standards specified by the Geneva headquarters.
Beautiful Architecture and Interior Decoration
The Maison Patek Philippe is located in the historic Bund area, a neo-classical and colonial style
district offering spectacular views of Shanghai. It shares ground with the former British Consulate built
in 1849 and embodies a blend between Chinese and Western cultures. The Maison Patek Philippe ishoused in the former British Consul’s Residence, a building that dates back to 1884, at No. 33
Waitanyuan, on the converging point of two rivers. Shanghai opened up its port to foreign trade at thishistorical starting point. Great care was taken in the restoration phase to preserve the original two-story
wood and brick structure of Roman and Corinthian styles, thus restoring the former brilliance of ahistoric landmark in Shanghai.
As is a tradition in the family-owned company, Gerdi Stern, wife of Philippe Stern and mother of Thierry
Stern, put her whole heart into the interior decoration of this new Patek Philippe home. All the furniture
and artistic ornaments come from Switzerland, France and Italy, adding a touch of grace and nobility.
The invitingly warm salon atmosphere is reminiscent of the classical elegance of Napoleon III,
accented with Louis XVI antiques. Crystal chandeliers tailor-made by Bagues, a purveyor to the Frenchroyal court, were installed in the halls and display rooms. The showcases are built in wood and finishedwith paint and gilding. Every detail and work of art was carefully selected to allow visitors to experience
the Patek Philippe universe of aesthetics, culture and hospitality.
Covering an area of 1,227 square meters on two floors, the Maison Patek Philippe spans nine rooms
including the main exhibition hall, which accommodates the complete Patek Philippe current collection,
the largest collection on display in Asia.
Special Collection of Timepieces
To commemorate the opening of the Maison Patek Philippe, the brand organized a special one-monthexhibition displaying twenty-two rare handcrafted objects of art including a cloisonné enameled Dometable clock, a Dome table clock in hand-engraved Baccarat crystal, a hand-engraved pocket watch andtwo unique Haute Joaillerie wristwatches. All of these timepieces are unique treasures of art thattraveled from Geneva to Shanghai to celebrate the inauguration of the Maison Patek Philippe.

Continued 3Moreover, Patek Philippe specially designed a limited edition series of four commemorative watches inplatinum celebrating the Year of the Dragon with a cloisonné enameled dial featuring a Dragon motif.
In addition, a special Shanghai World Time model was created in a limited edition of 50 pieces, 25pieces in rose gold and 25 pieces in white gold with a 24-timezone dial indicating Shanghai in red
instead of the usual time zone indication of Hong Kong.
The legendary Star Caliber 2000 timepiece was also brought from Geneva to Shanghai for theinauguration ceremony. With 21 complications, this exceptional timepiece is the world’s third mostcomplicated pocket watch. These special watches highlight the rare and superb traditional
craftsmanship, technical innovation and legendary timelessness for which the brand stands.
The World of Patek Philippe
Since 1839, Patek Philippe has been continuously perpetuating the tradition of Geneva finewatchmaking. As an independent watch manufacturer, it enjoys total creative freedom to design,
produce, and complete what experts agree to be the finest timepieces in the world. The company’s
precious, classically elegant watches, proudly handed down from one generation to the next, are theresult of advanced technology combined with ancestral watchmaking know-how. Relying on its
extraordinary experience, Patek Philippe’s tradition of innovation is crowned by an impressive portfolioof more than 80 patents.

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KEY FIGURES AND DATES OF THE PATEK PHILIPPE MAISON IN SHANGHAI
A Little History
1849
Completion of the first British Consulate building situated at the origin of the Bund
1882
British Consul General Residence start of the building – current Maison Patek Philippe
1884
British Consul General Residence completion of the building – current Maison Patek Philippe
1994
Former British Consul’s Residence classified as “Historic Monument” of Shanghai – current
Maison Patek Philippe
2004
Start of the rebuilding of the Bund area by the Government
2010
Patek Philippe seized the opportunity to renovate this historic building
2012
Opening of the Maison Patek Philippe in the renovated historic structureInteresting Facts and Figures
 Over 20 different craftsmen completed the project within the scheduled production time of 10 months.
 Over 60 local and foreign suppliers provided proprietary materials to meet the uncompromising Patek
Philippe quality requirement and Chinese safety regulations.
 Over 1,000 hours were spent to laser cut a unique pattern on some 150 meters of brass panels, to be usedas air conditioning and ventilation grilles, resulting in a stunning and unique rendition.
 The more than 100-year-old classified house took 6 attempts to establish the correct ceiling level and 5 moreto build the base for the new flooring.
 All made-to-order furniture had bases adjusted on site in order to look straight against the uneven walls, while
standing on a sloping floor and under an inclining ceiling. Every unit has its left side height different from its
right. At some spots, there are 20 cm of difference in height to make everything look straight.
 10 painters with restoration training worked for 10 months on site to restore over 100 doors and windows andtheir respective frames.
Building Layout Description
Total floor space: 1,227 square meters on two floors
First floor: Hall and reception, 2 sales and showrooms, exhibition room 1, VIP room 1, back officeSecond floor: Hall, exhibition room 2, VIP room 2, bar with outdoor terrace, function room, exhibition space fordedicated events, back office