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JCIAwards Entry

2013 Asia-pacific Conference
JCI Takamatsu Nothing But Nets Campaign
JCI JAPAN
Best Local UN MDG Project

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JCIPage 1

Entry Information
Award Program:2013 Asia-Pacific Conference

Category:

Best Local UN MDG Project

NOM Information
National Organization:

National President:

JCI JAPAN
Kosuke Obata
E-mail: yu-ai2@oregano.ocn.ne.jp;
secjjc@mrh.biglobe.ne.jp

LOM Information
Local Organization:

JCI Takamatsu

President:

Yoshihiro Tsuji

President Email: kamada+tsuji@altpaper.net

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JCIPage 2

Basic Information
Duration : 25ｔｈ Apr 2012～24th Apr 2013
Staff : 11Sponsors : Japan Committee for UNICEF, Kagawa Branch
Budget : US$150
Profit / Loss : NONE
In which UN MDG best
Combat HIV/AIDS, malaria and other diseases
fit (if apply): ?:The UN Foundation, 420,000 people lived in Takamatsu, 97 people of JCI
Who is benefited ?:Takamatsu
Objective : Support of Nothing But Nets(NBN) campaign Support of MDGs No. 6c. To
collect donations from people in Takamatsu for UN Foundation
continuously.
To provide opportunity that people in Takamatsu and members of JCI
Takamatsu know about disasters caused by malaria and take action toeradicate malaria.
To inform people in Takamatsu that JCI is a world-wide organization tobring positive changes to local community.
Overview : -JCI Takamatsu took it is not efficient that we make effort only for fundraising. Therefore, we decided to implement these three movements.
- In order to spread efficiently Malaria preventing activities in Takamatsu
citizens, people who have high sense for service to local community andare influential become having interest about Malaria.
- Citizens in Takamatsu can donate during day-by-day purchasing
activities.
- By collaboration with a well-known organization of United Nations(UNICEF) , Takamtsu citizens become knowing that JCI is as same as UNorganization that bring positive change to community to solve problems in
the world.
- We did fund-raising and public relations activities to Takamatsu citizens.
Especially, we targeted influential citizens who attended Takamatsu
Forum which is a event for sharing problems of local community.
At Takamatsu Forum, we set up a joint booth with Kagawa Prefecture
Committe of UNICEF.
In the booth, we introduced to visiters about current situation of those
suffering from malaria and its causes.
In the booth, we used a real mosquito net, panels and movies to introduce.
In the booth, we collaborated with UNICEF and sold the anti-malaria
products of UNICEF.
In addition, we performed fund-raising at booth and other places.
- By installation of NBN donation type vending machine, we have created amechanism for fund-raising in day-by-day purchasing activities.
We visited the leading companies to recommend the installation of NBN
donation type vending machine and we told the activities to them with orwithout installation.
There is the introduction of NBN on donation type vending machine toallow the awareness to the purchaser.
- We collected donations from members and citizens in regular meetings.
- We conducted a public relations of NBN on Facebook and official
website of JCI Takamatsu.
Results : Fundraising total: US$ 2,678
As a reference value, donation of January to December 2012 was $ 2,678.
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JCIIt accounts for about 2.4% of total donation of JCI Japan(US$110,000).
Result of donation is significant because people in Takamatsu is about 0.3
percent of Japan.
Donation of January to April 2013 was US$ 782.
Takamatsu Forum Participants: 3548 people for total
Donation for NBN was US$ 276 .
Sales of NBN vending machine was 166 cans.
We set up the joint booth with Kagawa Prefecture committee of UNICEF
to introduce NBN activities.
We created a movie that introduce NBN activities and it was used on thebooth.
Sales of UNICEF goods went up to $ 400.
Child volunteers who attended an event at same time helped fund-raising
activities.
Children donated for NBN in the event for children.
Children also became to have interest in anti-malaria activities.
Number of reach on facebook page of JCI Takamatsu reach number:
22096 reach
Number of website visitors: 54,774 visitors
Actions Taken : April 2013 - April 2012: promotion for install of donation type vending
machineJune 2012: The Board of Directors of JCI Takamastu passed the proposalof the joint booth with Kagawa Prefecture Committee of UNICEF.
July 2012: Members edited the movie that introduce NBN activities.
August 4 2012: At Takamatsu Forum . A joint booth with Kagawa
Prefecture Committee of UNICEF. Broadcasting the movie. fund-raising.
Setting up a fund-raising type Vending Machine.
April 2012 - April 2013: fund-raising at regular meeting.
April 2012 - April 2013: PR of NBN on JCI Takamatsu WEB site.
April 2012 - April 2013: PR of NBN on JCI Takamatsu Facebook page.
Recommendations : We received appreciation for the joint booth, sales of goods at the boothand promotion of anti-malaria activities from Ms. Sasaki Tomiko who is asecretary-general of Kagawa Prefecture Committee of UNICEF.
In Takamatsu there are not many people who know the mosquito net
because the mosquito net is rarely used.
Therefore, we prepared a real mosquito net to learn about it.
However, visitor could not experience the net because we could not getenough space for the booth.
If space for the booth is broader and many mosquito net is prepared,visitors can experience mosquito net.
Real experience will help visitors to understand the effectiveness ofmosquito net.
At \"Takamatsu Forum\" we intended that many children experience thefund-raising activities.
However, less children experienced the fund-raising activities because ofinsufficient PR.
If more children experience the fund-raising, they will have more interest in
anti-malaria activities.
We created our own document to introduce NBN activities. We had plans
to hold an open committee to introduce NBN. However, we did not haveenough time to do it.

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JCIPage 31

Award Category criteria
Objectives, Planning, Finance and Execution

What were the It is intended to spread the local movement of theobjectives of this JCI Nothing But Nets for preventing the spread ofprogram? malaria in No.6c of the UN MDGs.

- To collect the sustainable fund-raising for the NBN
from Takamatsu citizen.
- To create an opportunity for members andTakamatsu citizens to act towards eradication ofmalaria by awareness of the causes and current
situation of those suffering from malaria in the world.
- To let Takamatsu citizens know that JCI is anorganization which provides positive change to solve
problems in the whole world.
How does this JCI MISSION, VISION, VALUE
program align to Positive change was created on Takamatsu citizens
the JCI Plan of and members that they recognize the problem andAction? act to solve it.

UN MDGs
Fund-raising activities for achievement of the UN
MDGs No.6c.
BUILDING CULTURE OF TRUSTWe built a trust relationship with companies thatinstall a fund-raising type vending machine. We
collaborated with Kagawa Prefecture Committee ofUNICEF and built a trust relationship with them.
Was the budget an In order to avoid an inconsistent state that theeffective guide for expenses is more than donation, we planned
the financial minimum budget.
management of the As the result, we spent only booth venue costs andproject? brochure printing costs.

Brochure design, video production, and boothconstruction (that is usually required cost) was doneby committee members do by themselves.
A positive commitment of members enabled toreduce the cost.

How does this - We informed problem of malaria to leaders inproject advance the Takamatsu. It created POSITIVE CHANGE thatJCI Mission and Takamatsu citizens became participating antiVision? malaria activities like fund-raising.

- Installation of fund-raising type vending machines
create POSITIVE CHANGE that Takamatsu citizens
can participate fund-raising in day-by-day purchase.
-Through collaboration with Kagawa Prefecture
Committee of UNICEF, we built GLOBAL NETWORKwith the organization of United Nations.
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JCI- Members of committee got DEVELOPMENTOPPORTUNITY through planning, brochure , PR,brochure design, video production and set-up of thebooth.

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JCIPage 4

2Award Category criteria
Membership Participation

By number, howmany members
were involved inthis program? 11 members
By percentage,
how manymembers of yourLocal Organization
were involved inthis program? 80
Describe the main Overview of the committee
roles of the - Members of the committee contained total 11
participating person and 1 chairman, 2 vice-chairman, 1members in this secretary and 7 floor members.
program.

Preparation- Every committee members discussed forachievement of UN MDGs and decided the goal ofthis program.
On Takamatsu Forum- President of JCI Takamatsu and the chairman
negotiated with Kagawa Prefecture Committee ofUNICEF. A joint booth was realized.
- A vice-chairman lead the planning of the boothwith every members.
- Every members commited to implement the booth.
In the booth management, we have developed a
network of UNICEF.
Fund-raising type vending machine- Every memebers participated to the PRs of NBN
activities for companies to install fund-raising typevending machine.
- President of JCI Takamatsu and the chairman
visited and say thanks to companies who install thevending machine. And they have built thecooperative relationship.
Fund-raising- Every members participated to fund-raising
activities at regular meeting and other places.
Public Relations- 1 committee member produced a video about
activities of NBN.
- 2 committee members designed the brochure
about activities of NBN.
- The chairman asked the co-operation to thecommittee in charge of website to carry out public
relations on Facebook Page and the website of JCI
Takamatsu.
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JCIPage 53Award Category criteria
Community Impact

How did the Local - Total Donation: US$ 2678 in January to December
Organization 2012. US$ 782 in January to April 2013.
measure - Fundraising vending machines: 2 machines incommunity impact January to December 2012. 4 machines in Januaryfor this project? to April 2013.

- According to the committee of Takamatsu Forum ,visitors were 3548. The booth was in the passage
that every visitors uses.
- Visitors of the booth: About 500 brochures arereceived.
- Donation in Takamatsu Forum: US$276- Number of cans that sold at Takamatsu Forum:
166 cans- We set up a joint booth with Kagawa Prefecture
Committee of UNICEF. Accoding to the committeeof UNICEF, sales of goods of UNICEF was up toUS$400.
- We received a message of thanks from thesecretary general of the committee of UNICEF.
- Number of Reaches on Facebook Page: 22,096
reaches.
- Number of Visitors on Website of JCI Takamatsu:
54,774
Describe the actualcommunity impact
produced by thisproject.

www.jci.cc/eawards2n/print.php?lang_id=1&u=33092- Fund-raising type vending machines have been
installed in Takamatsu. It helps to improverecognition of NBN continuously in Takamatsu. It
made the opportunity that local community canmake a contribute to problem in the world.
- It built a relationship of trust with JCI Takamatsu
and Kagawa Prefecture committee of UNICEF. It
enables that JCI Takamatsu and UNICEF makecollaboration for achievement of UN MDGs.
- At Takamatsu Forum, community leaders became
understanding problem of malaria and activities ofNBN. It enables local community commit to problem
in the world.
- At result of our PR, only 2 vender machines wereinstalled in 2012 but 4 vender machines wereinstalled in only 4 months in 2013.

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JCIPage 6

4Award Category criteria
Link with UN Agencies or Partnerships

List any UNAgencies that - Kagawa Prefecture Committee of UNICEF
participated in any In Takamatsu Forum, we set up a joint booth ofway. Describe their anti-malaria activities. In the booth, related goods ofinvolvement. (write UNICEF were sold.
N/A if none)
List any other - Takamatsu City Officepartners that - Union of Takamatsu Marugame shopping district.
participated in this - 4 companies that have installed the fund-raisingprogram. (write N/A type vending machines.
if none) - Over 130 companies that have received PR of

installation of the vending machines.
- Children who participated in fund-raising activities
in Takamatsu Forum
How were partners - Takamatsu City Officeengaged to Sponsership for Takamatsu Forum
participate in the - Union of Takamatsu Marugame shopping district.
program? Sponsership for Takamatsu Forum- 4 companies that have installed the fund-raisingtype vending machines.
- Over 130 companies that have received PR ofinstallation of the vending machines.
- Children who participated in fund-raising activities
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JCIPage 75Award Category criteria
Long-term Impact of the Program

What is the - Fund-raising type vending machines enables
expected long-term continuous donation of citizens in Takamatsu forimpact of this anti-malaria.
project? - Citizens in Takamatsu became aware of anti-malaria activities. It makes easy to install thevending machine and fund-raising.
- The video about NBN were created. We have agood tool to introduce NBN.
- Children participated in fund-raising activities.
Children became aware of anti-malaria activities. It
enables long-term support for NBN.
What changes -Problem: Citizens in Japan have less understanding
would you make to of mosquito nets.
improve the results The mosquito nets are not common in Japan now.
of this project? We exhibited a mosquito net in Takamatsu Forum.

But visitors may not understand usages of the net.
Solution: If visitors experience the mosquito net inpractice, they will understand the effectiveness ofthe net.
- Problem: System of fund-raising type vending
machine is not easy to understand.
Solution: To write good description about themachine for people who are not familiar with thevending machine. It will make easy to do the PR.
- Problem: In order to keep NBN activities in longterm, it is necessary to let children have interest
about NBN as well as adults.
Solution: We will perform lectures of NBN at school.
And we will increase opportunities of fund-raising
activities by children.
- Problem: Awareness of NBN and UN MDGs is notenough in members of JCI Takamatsu.
Solution: We will inform members of JCI Takamatsuat regular meetings and committees using thedocumentation about UN MDGs and NBN that wascreated in this project.

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