13/09/24

JCIAwards Entry

2013 Jci World Congress

Treasure Dream Shikoku
JCI JAPAN
Best Local Economic Development Program

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

1/13

13/09/24

JCIPage 1

Entry Information
Award Program:Category:

2013 JCI World Congress
Best Local Economic Development Program

NOM Information
National Organization:

National President:

JCI JAPAN
Kosuke Obata
E-mail: yu-ai2@oregano.ocn.ne.jp;
secjjc@mrh.biglobe.ne.jp

LOM Information
Local Organization:

JCI Takamatsu

President:

Yoshihiro Tsuji

President Email: kamada+tsuji@altpaper.net

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

2/13

13/09/24

JCIPage 2

Basic Information
Duration : Feb. - Jul. 2013
Staff : 10 members
KAGAWA Prefectural Government,Takamatsu City
Sponsors :Government,Takamatsu Convention and Visitors Bureau,
Budget : US $ 66,100
Profit / Loss : NONE
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 391 million citizens of local community
Objective : 1. JCI Takamatsu provides the local citizens opportunities to realize,
study, find out the local treasures in their community.
2. JCI Takamatsu creates self-development to have an interests of theircommunities and make them Active Citizens.
3. JCI Takamatsu makes local citizens to be independence and act
proactively.
4. JCI Takamatsu believes that Active Citizens leads the local sustainable
development to our community.
JCI Takamatsu discovers he local unknown treasures, and expand thosetreasures to all over the japan.
JCI Takamatsu builds up the strong relationship among with localorganizations for cooperation the events
Overview : First of all, JCI Takamatsu members surveyed the local food culture andlocal products in our local area, and find out those sponsors and boothapplicants for the event.
We planned the event which gave the chances for local citizens "PositiveChange".
JCI Takamatsu created the impact on the passive local companies by
sharing the opportunities of Positive Change and this leads to give themto have a chance for social contribution aggressively.
JCI Takamatsu produced the remarkable structure through the event which
the participants can charge the points by purchasing the local products,and having local foods. And then, they can exchange local treasures
which local companies donated and sponsored. This system canmanaged companies which didn’t apply for the event booth, can contributethe local society through this event.
Results : With active participation by the citizens, participants, supporters, andsponsors,
JCI Takamatsu succeeded to provide opportunities to create Positive
Change and had concrete understanding of JCI Mission & Vision byexperiencing this event.
1. Local citizens realized their local originally and potential values throughthis event
2. JCI Takamatsu provided opportunities for citizens to have interests forlocal treasures.
3. JCI Takamatsu provided valuable opportunities for citizens to get toknow unknown local treasures.
4. JCI Takamatsu succeeded to make local citizens and JCI Takamatsu
members to have the interests for our community and love the community
with strong ties. This made us to be the Active Citizens for sustainable
development for our future.
JCI Takamatsu promoted the JCI Mission and Vision to the participants,
and related organizations by holding this event.
As the result of questionnaires from the participants as follows
JCI Takamatsu produced the opportunities to get to know the local areas,local treasures by producing the event booths which sell the local food,
local products, and local traditional attraction cooperated with local
citizens and local organizations together.
From the young to old generation can participate on this event, thus theywww.jci.cc/eawards2n/print.php?lang_id=1&u=35369

3/13

13/09/24

JCI

can hand down the local treasures from the parent generation to childgeneration.
JCI Takamatsu had promoted event PR aggressively to all prefecture andcities in SHIKOKU region Junior Chamber International. This brought many
participants to the event and made them to be interested in local treasuresthan ever.
Actions Taken : February to June,2013 project meetings by attending 29 LOMs monthly
meeting in SHIKOKU region Junior Chamber International
March to May, 2013 Survey the local valuable products and goods for theevent and ask the local companies to apply for the event booths within theJCI SHIKOKU region Junior Chamber International
April, 2013 Planning the venue, and apply for the cooperation to theTakamatsu Convention & Visitors Bereau, Kagawa prefecure, andTakamatsu City government.
June, 2013 Distributed the event PR pamphlets to 43 elementary school
July, 2013 Shikoku Takara –ichi event was held
July,2013 Hand out the event report to the supporters, sponsors, boothapplicants.
Impact on the local community as follows
3 local broadcasting at the event broadcasted through the evening news
both KAGAWA and OKAYAMA prefecture where 200 million are audienceTV.
2 local newspaper interviewed at the event and reported on the local
newspaper which 100 million people are subscriber at the local area.
Recommendations : JCI Takamatsu succeeded as follows,
To continue for JCI members to discover local treasures
Made local citizens to be interested in local treasures
The reasons why JCI Takamatsu can succeed this event as follows,
Anyone can participate in this event
Had a better relationship between local broadcasting companies and JCI
Takamatsu to promote this event smoothly and successfully.
Increased the number of participants at every booths by taking the point
exchange system.
We found out that we need to explore more local foods and potential
products in our local community.
To solve the difficulty to select the booths in terms of the numbers ofbooth, we brought the point system to experience every booth forparticipants.
We could all the participants to exchange point system by announcing afixed term on MC and asked applicants of booths to be active players.
JCI Takamatsu has striven to take an important role to inspire community,and build the relationship with many supporters and sponsor to have many
participants through this event.

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

4/13

13/09/24JCIPage 3

1

Aw ard Category criteria
Objectives, Planning, Finance and Ex ecution

What were the The objective is to develop local economy.
objectives of this To achieve the goal, we found out that we need theprogram? process of local citizen’s self –development

and positive change as follows.
(1)Not only to elevate our interests for our unknown
local precious values, but also to deepen ourinterests to be proud of.
(2)To spread those local precious values to ourcitizens through JC events, succeeded made them
to be proud of local community(3)To contribute to success the development oflocal economy by producing the positive change for
local citizens.

How does this Performing positive change and being active
program align to citizen for both JCI members and local
the JCI Plan of citizens is as good as giving the opportunities
Action? for positive change and producing the Activecitizens.
To achieve the goal, the first must thing is to havethe interests of not only local treasure but also
unknown local treasure.
Positive thinking with the deep interests oflocal treasure stimulated the development oflocal economy and positive change for localcitizens.

Was the budget an Budget : US$ 66,100
effective guide for Advertisement expenses : US$44,440
the financial Booth set up and the grounds expenses : US$21,660
management of the Most of the expenses of the budget were expensed
project? for the advertisement to join the program.

Every booths expense are Free/no charge for theapplicants.
We made some cost cuts and succeeded within thisbudget as follows,
1. Local support companies and organization
donated goods at the exchange booth forparticipants
2. Got many registered supporter to promote theprogram
3. Appeared on local cable TV for the promotion ofpublicity work
4. Appeared on local TV and newspaper for thepromotion of publicity work
5. Distributed the program promotion handbill toevery elementary school children through theelementary principal’s permission.

How does this ( Promotion of Mission of JCI )project advance the Provide opportunities to create Positive Change for
JCI Mission and local young generation by promoting unknown local
Vision? treasures.

Also, succeeded to make the parents of children who
are the members of dance groups to create Positivewww.jci.cc/eawards2n/print.php?lang_id=1&u=35369

5/13

13/09/24

JCI

Change by participating this event.
We could be able to make local children who are notinterested in local to get involved with local eventsby participating.
( Promotion of JCI Vision )JCI Takamatsu considered the importance of being
local network leader is the role key to be the global
network leader.
JCI Takamatsu offered the development
opportunities for local young people, otherorganizations to create a positive change forleading the global network leaders not only theactive organizations but also other unknown localorganizations through the promotion.

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

6/13

13/09/24

JCIPage 42

Aw ard Category criteria
Promotion of Free Enterprise

How did this It is very important that not only the aggressive
program seek to companies but also the passive companies consider
exhibit JCI Values, that social contribution to the society should be
especially "free under the only vector where the mutualenterprise"? understanding and human exchanges are held to be

the Active Citizen who has the Positive change mind
for being the free enterprise.

How was free
Applicant organizations had the great opportunities
enterprise to have mutual understanding through the event aspromoted during follows,
the project? 1. Created impact on the mutual understanding at

joint meeting
2. Created impact on the exchange through themany participants, local citizens, and JCI members.
3. Created impact on the booth exchange byexchanging point system
JCI Takamatsu contributed the great impact onparticipants and local citizens to have closer
relationship by participating this event. Also, gave an
opportunity to be the free Enterprise.

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

7/13

13/09/24

JCIPage 53

Aw ard Category criteria
Impact on Local Economy

How was theWe carried out the hearing from all applicants ofimpact on the local booths
economy As the result of hearing,measured? With active participation by the citizens,participants, supporters, and sponsors,
JCI Takamatsu succeeded to provide
opportunities to create Positive Change andhad concrete understanding of JCI Mission &Vision by experiencing this event.
1. Local citizens realized their local originally andpotential values through this event.
2. JCI Takamatsu provided opportunities for citizens
to have interests for local treasures.
3. JCI Takamatsu provided valuable opportunities for
citizens to get to know unknown local treasures.
4. JCI Takamatsu succeeded to make local
citizens and JCI Takamatsu members to havethe interests for our community and love thecommunity with strong ties. This made us tobe the Active Citizens for sustainable
development for our future.

What was the(Results)
intended impact on Many local groups, supports, sponsors and local
the local economy? organizations joined this program.
What goals were By discovering the local unknown valuable treasures,originally set? made the local citizens to be Active Citizens andPositive Change.
By visiting many local organizations, companies,government organizations, JCI Takamatsu has
contributed to the success of this event, promoting
to or local community.
3 local corporate groups participated for the publicannouncement
10 local organizations participated for the publicannouncement
7 local government organizations for the promotion
activities
15 local organizations at booths for this event
By aggressive and excel promotion activities withthe co-operations with local organization to our local
community gave great opportunities for local citizens
to be Active Citizens and bring the local sustainable
development.
After this event, in terms of hearing fromparticipants, we need to strength our relationshipthrough this event.

What was theAs the result of this event (program),
actual economic Distributed 8,000 travel promotion pamphlet from
impact produced the prefectural office to the participants, in additionby this project? to the every booth of local treasure promotion.

As the result of questionnaires as follows,
1. Made participants to buy the local treasures bywww.jci.cc/eawards2n/print.php?lang_id=1&u=35369

8/13

13/09/24

JCI

promoting the unknown local treasures like local
foods, and to visit local cultural & historical places.
2. Elevate the interests of unknown local treasures.

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

9/13

13/09/24

JCIPage 64

Aw ard Category criteria
Impact on Community and Participants

How wasCollected 8,000 evaluation forms of 110,581
community and participants.
participant impact As the result of questionnaires,measured for this JCI Takamatsu succeeded to bring many
project? opportunities to have the interests of the local

through the attraction and every booth of local
culture& foods for participants.
Every generation could have enjoyed andexperienced the program
JCI Takamatsu succeeded the promotion of thisprograms not only the local but also the outside oflocal. By discovered the local treasures, JCI
Takamatsu got elevate intention andstimulation for citizens to be the Active
citizen & Positive Change.

Describe the actual
7,400 participants of 8,000 from the positive
impact on the local hearing as follows,
community and the This made participants to buy local products which
participants. the booth applicants offer

Made participants to visit and travel to ourprefecture, and our community
JCI Takamatsu found out the importance of theexcursion systems by experiencing each booth at
this event.
We made this new excursion system with points byexchanging local products, and experiences, having
local foods with funs.
Also, this gives chances for the companies which
didn’t apply for this event to get involved with social
contribution indirectly.
After the event, from the hearing of applicants, JCI
Takamatsu made many applicants to join JCI
programs next time and made them as Active
citizen.

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

10/13

13/09/24

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

JCI

11/13

13/09/24

JCIPage 75

Aw ard Category criteria
Partnerships and Public Relations

What was theConcentrated on the promotion of this event on
promotional the biggest local newspaper which shares 60% ofstrategy for this Kagawa prefecture.
program? With the active members enforcement, theadvertisement movement of this event spread
locally by free radio station, Takamatsu cable TV
and on local newspapers.
Visited 4 prefectures of SHIKOKU (consists of 4prefectures) to expand each prefecture’s localtreasures.
JCI Takamatsu members visited 4 prefectures topromote this event enthusiastically. Also, promoted
the events to LOMs in SHIKOKU Regional JuniorChamber.
JCI Takamatsu asked the Takamatsu city
government and other local organization for support
on various thing through the event.
JCI Takamatsu sent out the Press Release andasked local media for coverage of the event site.
8,000 pamphlets of each prefectures distributed toevery participants at the exchange booth.

How successful
Over 10,000 citizens participated thiswas the promotion? project as regards 42million citizens
Please indicate Collected 8,000 participant’s evaluation form
figures where through this program, and answered that over 90%
applicable. of participants had interests of our local

history, food, and our community ’SHIKOKU’treasure.
Through this program, we succeeded to madelocal citizens Positive change who has
express our local treasure to many people
with positive thinking for the development
local future.

List the partners
that participated inthis program. (writeN/A if none) N/A
How did partners
participate in theprogram?

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

12/13

13/09/24

JCI
Page 86

Aw ard Category criteria
Long-term Impact of the Program

What is the JCI Takamatsu succeeded the public promotion withexpected long-term cooperation with other local organization throughimpact of this this event. Also, this made participants to purchaseproject? from the supporters, to be interested in local

treasures and made them into Positive Change.
JCI Takamatsu provided the opportunities tocreate Positive change to do support activities
with not only supporters but also participants.
JCI Takamatsu succeeded to provide Active
Citizens opportunities and Sustainable
Development through from the young to allgeneration. Also, this gave them to recognize "Service to humanity is the best work of life"
JCI Takamatsu created the importance ofinterchange of personal between citizens andlocal organizations through the cooperation on thisevent.
JCI Takamatsu shares the values with active
citizens and creates citizens who can dosustainable and active locally withcooperation with local organization for thesustainable development.

What changes We found out that we need to explore more local
would you make to foods and potential products in our local community.
improve the results To solve the difficulty to select the booths in termsof this project? of the numbers of booth, we brought the point

system to experience every booth for participants.
We could all the participants to exchange point
system by announcing a fixed term on MC and asked
applicants of booths to be active players.
JCI Takamatsu has striven to take animportant role to inspire community, and build
the relationship with many supporters andsponsor to have many participants throughthis event.

www.jci.cc/eawards2n/print.php?lang_id=1&u=35369

13/13