News Release – 2011
8th December 2011

Strategic Alliance Agreement signed between
T-Joy and Orange Sky Golden Harvest Group(橙天嘉禾集團), China
We are pleased to announce that T-Joy has entered into a strategic alliance agreement with Orange Sky Golden
Harvest Group, China. This is in line with our “Co-Market strategy” through which we aim to stimulate and jointly
promote the content market on an Asian regional level.
Through this strategic alliance agreement, we will aim to screen around 10 titles per year of digital content(including broadcasts of live performances), centring on ODS（other digital stuff） to expand out further into theAsian content market.
Right now, the Japanese content industry is entering into a revolutionary era.
Since its establishment, the T-Joy group has pursued a strategy of digitalisation and strongly promoted thedigitalisation of cinemas, completing the 100% digitalisation of all the theatres that we manage in July of last year.
We are also exploiting the potential of our digital cinema systems to the fullest and devoting our resources to ODS
bringing a wide variety of attractive content, such as plays, martial arts, sporting events and plays, including live
performances to audiences through the screens in our theatres.
Moreover, we have believed for a long time that it is necessary to steer a course towards content beyond films
and also towards overseas markets, particularly those in Asia. We have been consistent in our “Co-Marketstrategy”, and in 2010, as the first phase of its implementation, we established CJ Entertainment Japan as joint
venture with CJE&M through our subsidiary, AMAZONLATERNA in Japan.
Now, through our strategic alliance agreement with one of the leading production, promotion, and distribution
companies in Asia, Orange Sky Golden Harvest Group （橙天嘉禾集團） in China, we have set up a sharedexhibitors network that centres on Hong Kong, Taiwan and Singapore and we have realised a joint contents
market which transcends national boundaries.
In the future, treating the whole of Asia as a single “Co-market”, we firmly believe that the way forward for ourcompany is precisely to build such a framework as can provide a steady supply of high quality content, and withthe help of the many people who share this way of thinking we firmly believe that pursuing this path will raise thelevel of the whole of the Asian visual content industry.
Expect even more challenges from the T-Joy Group in the future!
●Orange Sky Golden Harvest Group
Orange Sky Golden Harvest, previously known as Golden Harvest, is one of Asia’s best known and mostinfluential film and entertainment companies. Listed on the Stock Exchange of Hong Kong since 1994, Orange
Sky Golden Harvest will be operating 57 cinemas with 433 screens across Hong Kong, Mainland China, Taiwanand Singapore by the end of 2011, commanding a substantial share of the film exhibition and distribution markets
in Asia. Orange Sky Golden Harvest has produced and invested over 600 films and nurtured movie legends suchas Bruce Lee and Jackie Chan.
For more information, please check out the official website at:
http://www.osgh.com.hk/en/aboutus.php■ For any enquiries related to this item or this press release, please contact■
T. Tashiro or M. Kihara
T-Joy Co. Ltd.
TEL 03-3248-8172 / FAX: 03-3248-8176