PRESS RELEASE
March 13, 2023

Limestone-based material “LIMEX” adopted for
LVMH’s cosmetic brand KENDO’s OLEHENRIKSEN packaging~ Luxurious feel with low environmental impact~
Tokyo, March 13, 2023 – TBM Co., Ltd. is pleased to announce that LIMEX Pellet (injection molding grade), amaterial mainly made from limestone, was adopted for skincare packaging launched under one of LVMH’sbrands, KENDO's OLEHENRIKSEN.
This first-to-market packaging demonstrates the continued dedication toward increased sustainability fromLVMH, KENDO and OLEHENRIKSEN. It’s part of a larger initiative to transition OLEHENRIKSEN's primary
packaging components to more sustainable materials like glass, bio resin and PCR. The brand’s secondary
packaging is recyclable and comprised of FSC-certified cardboard. The introduction of LIMEX as a new material
utilized for packaging helps set a new precedent for the future of sustainability in the beauty industry and beyond.
LIMEX, which contains 50% or more inorganic material such as calcium carbonate, reduces greenhouse gas
emissions compared to petroleum-based plastics. It’s a viable alternative to the acrylonitrile butadiene styrene(ABS) and polypropylene (PP) resin typically used in cosmetic components and can be manufactured withexisting plastic molding machinery. Significantly, LIMEX can be recycled in the same way as products designedwith a single material. In collaboration with businesses and local governments, TBM has implemented many
material recycling initiatives in Japan, using the mechanical recycling plant operated by TBM and partneringwith recycling facilities across the country.
In addition to sustainability benefits, cosmetic packaging made from LIMEX has a luxurious matte texture and asubstantial feel.

PRESS RELEASE■ Background
While restrictions on plastic use are increasing, the global plastic resin market is still projected to grow at anannual rate of 4.5% from 2020 to 2027, reaching $522.5 billion by 2027*1. An estimated 12 billion units ofcosmetic containers are discarded annually worldwide, most of which are not recycled*2. The cosmetics industry
is making planet-positive changes like switching to environmentally friendly materials, recycling cosmetic
containers, and creating refill-packaging programs.
*1 Report Ocean https://reportocean.com/industry-verticals/sample-request?report_id=AMR1290*2 Zero Waste Week https://www.zerowaste.com/zero-waste-home-guide/■ Benefits of LIMEX• Reduce petroleum-based plastic and greenhouse gas emissions
Cosmetic containers made from LIMEX can reduce the use of petroleumbased plastics and lower greenhouse gas emissions as compared tomaterials like acrylonitrile butadiene styrene (ABS) and polypropylene (PP)resin commonly used in the industry.
• Variety of cosmetic components available
LIMEX Pellet can be molded into many types of cosmetic containers fromlipsticks to jars, all without any additional machinery.
■ About TBM Co., Ltd.
TBM is a company based in Japan that specializes in developing, manufacturing, and distributing LIMEX®, aninnovative new material mainly made from limestone and inorganic materials. The basic patents of LIMEX havebeen registered in 40 countries and have been introduced to over 10,000 companies in Japan. LIMEX isregistered in the Sustainable Technology Promotion Platform "STePP" by UNIDO as a recyclable material thatcan be an alternative to paper and plastic. By supplying and recycling LIMEX, TBM aims to solve plastic waste
issues, resource depletion, and various environmental issues.
https://tb-m.com/en/###Media Contact:
Natsumi Sakai
Brand & Communication Center, TBM Co., Ltd.
pr@tb-m.com
Sales Contact:
Daiki Sato
Global Sales, TBM Co., Ltd.
d-sato@tb-m.com