Towards the Continuous
Growth of the Canon MJ Group
January 29, 2024
Canon Marketing Japan Inc.
President

Masachika Adachi

12

Canon Group’s Corporate Philosophy, Kyosei

Customers
Employees

Business
partners

Educationaland research
institutions

Shareholders
and investors

Publicagencies andlocal
governments

Students

NGOsand NPOs

Local
communities

3

The History of the Evolution of the Canon MJ Group▶︎ We have evolved by hearing voices from the market based on our customer-centric
approach and by exerting our enterprising nature that is a part of our DNA.
10,0000.1

9,0000.09

Net sales
8,0000.08

Operating margin

7,0000.07

6,0000.06

2010-

5,000

IT provider function

4,0000.04

1990-

Systems integrator function (systems integration business)

3,0000.03

1980-

2,000

1,0000.05

0.02

Trading company function (sale of PCs and servers of other companies)

0.01

1968-

Sale of cameras and business machines
01968

1980

1990

2000

2010

2020

2025

0

4

Increasingly Complicated and Serious Social Issues

Uniformed
schooleducationLong working
hours

Destruction ofecosystems

ClimatechangeDeclining
population
Food shortage

Low birthrateand aging
population

Concentrationof thepopulationin cities

Decliningbirth rate
Aging
infrastructure

Decline ofJapan's ruralregions

5

MIRAI Marketing Company

6The Canon MJ Group’s Purpose

Bringing together hopes and ideas with technologies
to create a future beyond imagining

7

Bringing together hopes and ideas with technologies
to create a future beyond imagining

8

Approach to Solving Social Issues
Concentr
ation ofthepopulati
on incities
Lowbirthrateand aging
population

Food
shortage

Destructi
on ofecosyste
msFuture

Declining
populati
onAging
infrastru
cture
Uniformed schooleducation

Solving social issues
PresentClimatechangeLong
workinghours

9Approach to Solving Social Issues
Concentr
ation ofthepopulati
on incities
Lowbirthrate
and aging
population

R&B

Food
shortage

Destructi
on ofecosyste
msFuture

Declining
population

Aginginfrastru
cture

Research ＆ Business Development

Solving social issues

Uniformed school
education

ClimatechangeLongworkinghours

Present
Healthcare
tech

Food
tech・・・

To increase actions in exploring new business areas with a future-oriented
approach, establishing a specialized R&B organization

10

R&B InitiativesCreating new businesses through open innovationby connecting technologies and needs
ResearchBusiness Development

Exploration of new technologies
and business ideas
IndustryAcademiaGovernment
Collaboration

Collaborationwith startups(CVC)

Worldwide information
gatheringfrom VC, academia, startups
and moreBusiness development
based on social issues

RB

Business
concept

Internal
entrepreneurs

Business verificationand support
Launching new businesses andconnecting to existing businesses
to address social issues

Establishing a corporate venture capital fundto create a better future together with startups

11Establishment of a Corporate Venture Capital Fund12Investment Area

Human perspectives
Well Being

Life Purpose

Work-in-Life

Creating services that empower

Achieving work-in-life that cananyone to experience thebe enjoyed by anyone byvitality to live in good healtheliminating the limitations

through spiritual enrichment

such as space and time

Human Potential Enlargement
Creating a society in which anyone can pursue a lifestylethat suits them by expanding the various abilities that humans possess

Emerging Industries

Regional Regeneration

Creating new industries using

Visualizing and rediscovering regionalinnovative technologies thatvalue, and creating region-driven

solve social issues

Industrial perspectives
Business Transformation

businesses

Business Revitalization
Disrupting existing industrial structuresto create new competitive strength through co -creation

13Acceleration of Open Innovation
Two-party partner

GlobalBrainCorporation⚫ An abundance ofexperience and resources⚫ A solid worldwide network

Fund Size: 10 billion yen
Fund Term: 10 years

Startups

Collaboration withacademic institutions⚫ Implementation ofadvanced technology
and research in society⚫ Participation incollaborative projects

Academia

Canon
Collaboration between industry,Marketing government and academia
JapanStartups in Japan and overseas

Collaboration withgovernment entities⚫ Stages eligible for investment: Allstages, mainly in startups in the earlyand middle stages of development of
their businesses.

⚫ Conducting demonstration
experiments⚫ Participation in collaborative
projects

Government

Carrying out open innovation with stakeholders
aspiring to co-create a future filled with hope and joy

14

MIRAI Marketing Company

Bringing together hopes and ideas with technologies
to create a future beyond imagining

15

Reference materials

16

Canon MJ Group's Purpose, Story and Symbol MarkPurpose

Story

Bringing together hopes and ideas with technologies

Each person imagines a different future. It is here that their hopes
and ideas lie.

to create a future beyond imagining

We are committed to making these hopes and ideas reality. That is
why we seek to deeply understand our customers. It is why we workwith a wide range of partners to bring together these hopes and ideas
with various technologies. And why we create a constant stream ofvalue that satisfies customers’ expectations.

Symbol MarkThis mark symbolizes thePurpose.
The individual circles that differ
in size and color represents
diverse hopes, ideas andtechnologies.
The infinite ring of these circles
evokes the image of the endless
circulation of the new future.

Imagining the future beyond where customers are headed, wecontinue to hone our skills. And, harnessing our technologies, skills,
knowledge, and the power of our people, we challenge ourselves todo the impossible. We are creating a future full of hope and joy byproviding value that satisfies what customers truly desire.
And it is all for one purpose: to witness the spectacle of a future
beyond imagining with our customers.

Canon MJ Group's Purpose
Bringing together hopes and ideas with technologies to create afuture beyond imagining

17Together with Stakeholders▶︎

By stating our “purpose (significance of our presence in society)”, we aim to further refine ourselves andextend the scope of social issues we can solve together with stakeholders.
Society

Canon MJ Group

Response to increasingly
complicated and serious social issues
The significance of ourpresence in society

PurposeMIRAI Marketing Company

Employees

Customers

Businesspartners

Shareholders
and investorsEducational Students Public agencies
andandlocal
researchgovernments
institutions

NGOandNPO

Local
communities

18

Website⚫ Purposehttps://canon.jp/corporate/en/purpose⚫ R&B
https://canon.jp/corporate/en/rb⚫ CVC

https://canon.jp/corporate/en/rb/mirai-fund19