Apple Advertising Guidelines formainland China
These guidelines are intended to inform customers seeking to advertise in mainland China about Apple’s processes
and requirements.
Adherence to the guidelines is not necessarily sufficient to meet all applicable laws and regulations foradvertising in mainland China, and it’s your responsibility to ensure that your advertising is compliant.
These guidelines are not intended as legal advice.
Apple reserves the right to reject any advertising content that doesn’t meet our standards during the review process,including any advertisement that we view as not appropriate for Apple’s advertising services or Apple users.
Advertising on the Today Tab
For more information, please refer to the Today tab ad guidelines.
Business Organization Requirements
1.

Customers located in mainland China must download and submit the Confirmation of Valid Online Agreement
for Business Entities. Please be sure to fill in the information, affix your company chop, upload the document
as an “entity document” and submit your business for approval.

2. Upload any industry specific licenses based on the content within your app. Please upload the document as
an “app industry qualification.” For more information, please see the Ad Content Qualifications section below.
Please submit your apps for approval.
3. Create your associated promotional campaigns. Once your app and business are approved, your campaigns
will start delivering as scheduled.
Agency Organization Requirements
Advertising agencies acting on behalf of advertisers (that is, developers) will need to provide the following:
1.

Provide the advertising agency’s Business License with the appropriate advertising business scope. This
document should be uploaded as an “entity document.”

2. If located within mainland China, you must download and submit the Confirmation of Valid Online Agreement
for Business Entities. Please be sure to fill in the information, affix your company chop, upload the document
as an “entity document” and submit your business for approval.
3. To promote a third-party app, your Agency’s Apple Ads account must be linked to the clients’ App Store
Connect account. To learn more: How to link or unlink App Store Connect accounts in Apple Ads
4. Once accounts are linked, upload any industry specific licenses based on the content within your app. Please
upload the document as “app industry qualification.” For more information see the Ad Content Qualifications
section below. Please submit your apps for approval.
5. Create your associated promotional campaigns and once your app and business are approved, yourcampaigns will start delivering as scheduled.
Noncorporate Entity Requirements
1.

Individual advertisers that are not business organizations must provide a valid Business License for Individual
Industrial and Commercial Households [个体⼯商户营业执照]. This document should be uploaded as an“entity document.”

2. Customers located in mainland China must download and submit the Confirmation of Valid Online Agreement
for Individual Proprietors. Please be sure to fill in the information, affix your company chop, upload the
document as an “entity document” and submit your entity for approval.
3. Upload any industry specific licenses based on the content within your app. Please upload the document as
an “app industry qualification.” For more information see the Ad Content Qualifications section below. Pleasesubmit your apps for approval.
4. Create your associated promotional campaigns and once your app and entity are approved, your campaigns
will start delivering as scheduled.
Apple Advertising Guidelines for mainland China | July 2024

Noncorporate entities may be restricted from advertising certain categories of content. Examples of content that may
not be advertised in mainland China by noncorporate entities are:• Gaming• Dating• Travel• Audio/Video Entertainment• Finance• Insurance• Commercial Performances• E-Commerce• Internet News Information Services• Real Estate• Ridesharing/Taxi• Cosmetics• Books/Periodicals• Employment Services• Mail Delivery

Mainland China Ad Placement Eligibility Overview
Additional restrictions may apply to some ad placements in mainland China. For example, Apple may restrict certain
Finance and News apps from being advertised within the Search tab or Today tab ad placements.

Prohibited Content:
In addition to our global prohibited content outlined within Apple Ads Policies , the following are examples of what isprohibited from being advertised in mainland China:
Gambling

Ad content promoting products or services related to gambling.

VPN

Ad content promoting products or services intended to mask IP
addresses or user location.

Pharmaceuticals and Medical Devices

Ad content promoting pharmaceutical products and medical devices.

Debt Collection

Ad content promoting debt collection services.

Funeral or Burial Services

Ad content promoting funeral or burial services.

Pesticides

Ad content promoting the sale of pesticides.

International Marriage Agencies

Ad content promoting international marriage agency services.

Government Documents

Ad content promoting the sale or use of unauthorized government
certificates or other documents (such as ID cards, files, permits, andfapiao).

Language

Ad content that is not displayed predominantly in Simplified Chinese.

Age Restrictions
Advertising in the following categories should be restricted to mainland China users age 18 and older:• Games• Cosmetics and Cosmetology• Health Food
• Medical Care
• Dating• Alcohol
Our systems may automatically enforce age restrictions for campaigns.
Ad Content Qualifications
The following qualifications are examples of what may be required based on the type of ad content you’re promoting.
The associated documents should be uploaded as an “App Industry Qualification.” Apple may update theserequirements at its discretion. Apple may submit the information and documents you upload to third-party vendors
and government entities for verification.

Apple Advertising Guidelines for mainland China | July 2024

Content type

Subcategory

Requirements

Third Party
Materials

Ad content containing a third party’s name, image, portrait,
trademark, copyright, patent, or other form of third-party
intellectual property needs to obtain written authorization
certificate from the corresponding rights holder.

Promotions

Promotions need to specify the promotion rules such as thepromotion period and method. For example:• The terms and policies of the promotion, etc.
• Promotions included in an app-screenshot must include anappropriate disclaimer in the relevant image, such as “This
picture is for reference only. The rules regarding the products
or activities referred to in this picture within the app shallapply”.

Patents• If the ad content involves patented products or patented
processes: specify the patent number and the patent type.

Content type

Subcategory

GamingGames

Requirements• Gaming Registration Number (GRN) [有效的游戏注册号] orequivalent document

E-commerce

Comprehensive Gaming
Platforms• Value-Added Telecommunications Business License [增值电信Comprehensive E-commerce
Platforms/ Cosmetics Ecommerce/ E-commerce
Shopping Guide/ Rebate
Platforms/ Second-hand Ecommerce Platforms/ Online
StoresFor apps that are third-party E-commerce platforms:• Value-Added Telecommunications Business License [增值电信业务经营许可证]业务经营许可证]• Online Publishing Service License [⽹络出版服务许可证]For apps that are self-operated E-commerce platforms:• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]
Based on your app, additional documents may be required. For
example:If the E-commerce app is a self-operated cross-border business,
one of the following is required:• Registration Certificate of Customs Declaration Unit of thePeople’s Republic of China [中华⼈⺠共和国海关报关单位注册登记证书]• Customs Import Export Goods Consignee and Consignor Filing
Certificate [海关进出⼝货物收发货⼈备案证明]
If the E-commerce app involves self-operated auctions, one of
the following is required:• Auction Operation Approval Certificate [拍卖经营批准证书]• Filing from the Ministry of Commerce [商务部⻔备案]If the E-commerce app involves cultural relics trading, one of thefollowing is required:• Cultural Relics Business License [⽂物经营许可证]• Approval documents from the provincial cultural heritage
bureau [省级⽂物局的批准⽂件]
If the E-commerce app involves cultural relics auctions:• Cultural Relics Auction License [⽂物拍卖许可证]Apple Advertising Guidelines for mainland China | July 2024

Online Food Shops

For apps that are third-party food selling platforms, the following
is required:• Value-Added Telecommunications Business License [增值电信业务经营许可证]For apps that are self-operated online food shops, the following
is required:• Value-added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]• Food Selling Business License [⻝品经营许可证] or Food
Production Business License [⻝品⽣产许可证] (excluding
agricultural platforms)
If the app is a self-operated cross-border business, one of thefollowing is required:• Customs Import Export Goods Consignee and Consignor Filing
Certificate [海关进出⼝货物收发货⼈备案证明]• Registration Certificate of Customs Declaration Unit of thePeople’s Republic of China [中华⼈⺠共和国海关报关单位注册登记证书]

Pet Retailers

For third-party pet retailers:• Value-Added Telecommunications Business License [增值电信业务经营许可证]For self-operated live pet retailers, the following is required:• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]• Animal Epidemic Disease Prevention Compliance Certificate[动物防疫条件合格证]Based on your app, additional documents may be required. For
example:For apps that are platforms selling pet pharmaceuticals:• Pet Pharmaceuticals Advertising Review Form [兽药⼴告审查表]• Pet Pharmaceuticals Production/Selling License [兽药⽣产/经营许可证] or approval documentations [批准⽂号⽂件]
For apps that are pet diagnostics and treatment platforms:• Animal Diagnosis and Treatment License [动物诊疗许可证]Apple Advertising Guidelines for mainland China | July 2024

Alcohol E-commerce
Platforms

For apps that are third-party liquor platforms:• Value-Added Telecommunications Business License [增值电信业务经营许可证]For self-operated liquor stores, the following is required:• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]• Food Selling Business License [⻝品经营许可证], Alcohol
Distribution License [酒类批发许可证], or Alcohol Retailing
License [酒类零售许可证]
Based on your app, additional documents may be required. For
example:If the app is a self-operated cross-border alcohol businessplatform, one of the following is required:• Registration Certificate of Customs Declaration Unit of thePeople’s Republic of China [中华⼈⺠共和国海关报关单位注册登记证书]• Customs Import Export Goods Consignee and Consignor Filing
Certificate [海关进出⼝货物收发货⼈备案证明]
Based on your region, additional documents may be required.

Collectables

For platforms trading third-party collectables:• Value-Added Telecommunications Business License [增值电信业务经营许可证]Based on your app, additional documents may be required. For
example:For stamp trading services:• Record documentations from postal administration office [邮政管理机构办理备案⼿续]For Chinese Yuan currency collectables:• Approval documents from The People’s Bank of China [中国⼈⺠银⾏的批准⽂件]
For cultural relics trading, one of the following is required:• Cultural Relic Business License [⽂物经营许可证]• Approval Documents from Other Provincial Cultural Relics
Bureaus [其他省级⽂物局的批准⽂件]
For self-operated auctions, one of the following is required:• Auction Operation Approval Certificate [拍卖经营批准证书]• Filing from the Ministry of Commerce [商务部⻔备案]For cultural relics auctions:• Cultural Relics Auction License [⽂物拍卖许可证]Lifestyle Services

Comprehensive LifestyleService Platforms• Value-Added Telecommunications Business License [增值电信House Decoration and
Maintenance (electricity,plumbing, etc.)• Value-Added Telecommunications Business License [增值电信Household Services(babysitting, housekeeping,etc.)• Value-Added Telecommunications Business License [增值电信业务经营许可证]业务经营许可证] or ICP filing [ICP备案]• Business License [营业执照] with the appropriate scope业务经营许可证] or ICP filing [ICP备案]• Business License [营业执照] with the appropriate scope

Apple Advertising Guidelines for mainland China | July 2024

Shipping/Delivery Services

One of the following is required:• Express Business License [快递业务经营许可证]• Road Transport Business License [道路运输经营许可证]Home-Moving Services• Road Transport Business License [道路运输经营许可证]

Beauty Services (manicure,Spa, etc.)• Value-Added Telecommunications Business License [增值电信Wedding Services• Business License [营业执照] with the appropriate business业务经营许可证] or ICP filing [ICP备案]
scope

Driver Training Services• Value-Added Telecommunications Business License[增值电信业务经营许可证] or ICP filing [ICP 备案]• Business License [营业执照] with the scope of “vocational
training” [技能培训]

Online Food Services

For Apps that include online food service platforms:• Value-Added Telecommunications Business License [增值电信业务经营许可证]For Apps that include self-operated online food service:• Value-added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]• Food Selling Business License [⻝品经营许可证]

Fitness Services• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]

Reservations

Reservation Platforms• Value-Added Telecommunications Business License [增值电信业务经营许可证]Airlines• Public Air Transport Enterprise Business License [公共航空运输企业经营许可证] with the appropriate business scope

Hotel Services• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]

Transportation andTravelCommercial Performances• Commercial Performance License [营业性演出许可证]Cruise Tickets• Navigation Transportation Permit [⽔路运输许可证]

Travel Agencies• Travel Agency Business License [旅⾏社业务经营许可证]

Online Taxi Booking Platforms• Online Taxi Booking Business Permit [⽹络预约出租汽⻋经营许可证]

Car Rental Platforms• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]Maps

One of the following is required:• Surveying and Mapping Qualification Certificate [测绘资质证书] with scope of Class A/B classification and the scope of“internet map service” [甲级/⼄级分级和互联⽹地图服务类型]

Parking Utilities• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]

Parking Tickets Check• Proof of API agreement for corresponding ticketing system [查看违章的接⼝的合作证明]EV Charging Station Check• Business License [营业执照] with the scope: “EV charging
facility” [新能源汽⻋充电设施] or “charging services” [充电服务], etc.

Apple Advertising Guidelines for mainland China | July 2024

Comprehensive Car Selling
and Car News Platforms• Value-Added Telecommunications Business License [增值电信Used Car Services• For used car selling: Business License with scope “used car业务经营许可证]dealership” [⼆⼿⻋经销]• For used car broker: Business License with scope “used car
broker” [⼆⼿⻋经纪]• For used car auction agency: “Auction Operation Approval
Certificate” [拍卖经营批准证书]• For used car inspection and identification: Business Licensewith scope in one of the following:•“automotive technical consultation” [汽⻋技术咨询]•“motor vehicle appraisal and evaluation” [机动⻋鉴定评估]•“automotive technical service” [汽⻋技术服务]•“automotive inspection service” [汽⻋检测服务]•“quality inspection technology service” [质检技术服务]•“used car dealership or broker” [⼆⼿⻋经销、经纪]Driver License Services

One of the following is required:• Road Transport Business License [道路运输经营许可证] withthe scope “common motor vehicle driver training” [普通机动⻋驾驶员培训]• Transportation Administrative Permission Decision [交通⾏政许可决定书]• Motor Vehicle Driver Training Operation Filling [机动⻋驾驶培训
学校、培训班备案]

Car Repair• Business License [营业执照] with the scope of “repairing“ [维修]Pet Transportation Services• Business License [营业执照] with the scope of “pet services”[宠物服务] or “freight forwarder” [货运代理]

Dating• Value-Added Telecommunications Business License [增值电信业务经营许可证]Based on your app, additional documents may be required. For
example:• Internet Publication Service License [⽹络出版服务许可证]• Internet Culture Business License [⽹络⽂化经营许可证]• Audio and Video Service Permission [信息⽹络传播视听节⽬许可证]• Internet News Information Service License [互联⽹新闻信息服务许可证]• Radio and Television Program Production Business License [⼴播电视节⽬制作经营许可证]Apple Advertising Guidelines for mainland China | July 2024

Social Networks• Value-Added Telecommunications Business License [增值电信业务经营许可证]And one of the following is required:• For internet publication service: Internet Publication Service
License [⽹络出版服务许可证]• For internet culture business: Internet Culture Business
License [⽹络⽂化经营许可证]• For audio and video service: Audio and Video Service
Permission [信息⽹络传播视听节⽬许可证]
Based on your app, additional documents may be required. For
example:• For internet news: Internet News Information Service License[互联⽹新闻信息服务许可证]• For radio and television program productions: Radio andTelevision Program Production Business License [⼴播电视节⽬制作经营许可证]Video and Music
Streaming• Value-Added Telecommunications Business License [增值电信业务经营许可证]And one of the following is required:• Internet Publication Service License [⽹络出版服务许可证]• Internet Culture Business License [⽹络⽂化经营许可证]• Audio and Video Service Permission [信息⽹络传播视听节⽬许可证]
Based on your app, additional documents may be required. For
example:• For radio stations, television stations, or internet news
services: Radio and Television Broadcasting Organization
License [⼴播电视播出机构许可证] or Internet News
Information Service License [互联⽹新闻信息服务许可证]• For self-produced television program or shows: Radio andTelevision Program Production Business License [⼴播电视节⽬制作经营许可证]Internet News• Internet News Information Service License [互联⽹新闻信息服务许可证]Web Browser• Value-Added Telecommunications Business License [增值电信业务经营许可证]Based on your app, additional documents may be required. For
example:For Web Browsers with a built-in News function:• Internet News Information Service License [互联⽹新闻信息服务许可证]For Web Browsers with a built-in radio station or television
station, one of the following is required:• Radio and Television Broadcasting Organization License [⼴播电视播出机构许可证]• Radio and Television Channel License [⼴播电视频道许可证]
For Web Browsers with a built-in radio and television program
productions:• Radio and Television Program Production Business License [⼴播电视节⽬制作经营许可证]Apple Advertising Guidelines for mainland China | July 2024

Books / Periodicals• Value-Added Telecommunications Business License [增值电信业务经营许可证]And one of the following is required:• Internet Publication Service License [⽹络出版服务许可证]• Internet Culture Business License [⽹络⽂化经营许可证]• Publication Business License [出版物经营许可证]
Based on your app, additional documents may be required:• For periodicals: Periodical Publishing License [期刊出版许可证]• For imported publications: Publication Import Business License[出版物进⼝经营许可证]• For audiobooks: Audio and Video Service Permission [信息⽹络传播视听节⽬许可证] or Radio and Television Program
Production Business License [⼴播电视节⽬制作经营许可证]Communication
Services

Phone/Video Communication

One of the following is required:• Basic Telecommunications Business License [基础电信业务经营许可证]• Value-Added Telecommunications Business License [增值电信业务经营许可证]Instant Messaging• Value-Added Telecommunications Business License [增值电信业务经营许可证]. Based on your app, you may need to hold aspecific version of this license:• General instant messaging apps: B25 Information Service
Business• Multi-party communication: B22 Domestic Multi-Party
Communication Service
Based on your app, additional documents may be required. For
example:If the app includes internet news:• Internet News Information Service License [互联⽹新闻信息服务许可证]If the app includes online telephone functionality:• Basic Telecommunications Business License [基础电信业务经营许可证]Business Support

Telecom Operators

One of the following is required:• Basic Telecommunications Business License [基础电信业务经营许可证]• Value-Added Telecommunications Business License [增值电信业务经营许可证]

Cable, Satellite andBroadband Networks• Value-Added Telecommunications Business License [增值电信Value-Added Services andCloud Services• Value-Added Telecommunications Business License [增值电信Business Consulting• Business License [营业执照] with the scope: “consulting [管理业务经营许可证] with the appropriate business scope业务经营许可证]Based on your app, additional documents may be required. For
example:• For group text messaging: the proof of cooperation with
telecom operators咨询]” or "business information consulting [商务信息咨询]”Based on your app, additional documents may be required. For
example:• For patent agency service: Patent Agency Business License[专利代理机构执业许可证]Apple Advertising Guidelines for mainland China | July 2024

Immigration Businesses• Business License [营业执照] with the scope of “intermediaryservices for private entry and exit” [因私出⼊境中介服务]

Law Services

Hiring, Head Hunting, Human
Resources Organizations• Business License [营业执照] with a hiring related scope

E-Signature Authentication
Platform• Electronic Certification Service License [电⼦认证服务许可证]

Legal Counseling Services

One of the following is required:• Law Firm Practice License [律师事务所执业许可证]• Law Firm Practice License [律师事务所执业许可证] of thecooperating law firms with the proof of cooperation
Based on your app, additional documents may be required. For
example:• For patent agency service: Patent Agency Business License[专利代理机构执业许可证]

Judicial Expertise• Practicing License of Judicial Appraisal Institution [司法鉴定机

Based on your app, additional documents may be required. For
example:• For Talent Center Recruitment: Human Resources Service
License [⼈⼒资源服务许可证]构执业许可证]Energy andEnvironment

Notary Services• Practice Certificate of Notary Institution [公证机构执业证]

Environmental Assessment

One of the following is required:• Qualification certificate for environmental impact assessmentof construction projects [建设项⽬环境影响评价资质证书]• Laboratory accreditation certificate of China National
Accreditation Service for Conformity Assessment [中国合格评
定国家认可委员会实验室认可证书]• Qualification accreditation measurement certification
certificate [资质认定计量认证证书]Energy Trading Platforms• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]
Based on your app, additional documents may be required. For
example:For refined oil trading:• Approval Certificate for the Retail of Refined Oil [成品油零售经
营批准证书]For natural gas trading:• Gas Business Certificate [燃⽓经营许可证]Real Estate

Real Estate Online Platforms• Value-Added Telecommunications Business License [增值电信业务经营许可证]Real Estate Developers• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]• Real Estate Development Qualification Certificate [房地产开发资质等级证书]Based on your app, additional documents may be required. For
example:• For pre-sale real estate: Pre-sale Real Estate Permit [商品房预售许可证]Apple Advertising Guidelines for mainland China | July 2024

Real Estate Agencies• Value-Added Telecommunications Business License [增值电信业务经营许可证]• Record Certificate of Real Estate Agency [房地产经纪机构备案证明]Finance

Disclaimers• All advertisements featuring financial services shall clearly andconspicuously include an appropriate statement regarding risk
and liability, such as the following: “Investment involves risks.
Please be aware of the risks associated and make prudent
investment decisions.”• Advertising that includes reference to past performance,
simulations, or forecasts for financial investments shall clearlyand conspicuously include appropriate disclaimers in thecorresponding description or images, such as the following:“Past performance, simulations and forecasts are notnecessarily a reliable indication of future performance. The
information contained in this document is only valid at the time
this page is produced.”• Advertising featuring consumer finance or loan services shallclearly and conspicuously include appropriate disclaimers,such as the following: “Credit lines and loans delivery time aresubject to approval.”

Banking / WealthManagement Subsidiary• Financial License [⾦融许可证] with the appropriate businessscope
For banks with a credit card business: Approval by the China
Banking and Insurance Regulatory Commission

Securities / Futures• Securities and Futures Business License [经营证券期货业务许可证] with the appropriate business scope;
Based on your app, additional documents may be required. For
example:• For apps that include Hong Kong stock exchange-related
services, proof of membership in the Shanghai-Hong Kong
Stock Connect [沪港通] or Shenzhen-Hong Kong Stock
Connect [深港通] program is required;• For apps that include stock market price/quotation, or
quotation display: authorization letter from exchange agencies[交易所⾏情授权书] or proof that they are listed as licensed
institution of exchange agencies [交易所许可单位] is required;• For apps that include options trading or precious metal trading:
proof that they are listed as licensed institution of exchange
agencies [交易所许可单位] is required;• For apps that include investment advisory services: Securities
and Futures Business License [经营证券期货业务许可证] withthe business scope of "investment consulting" [投资咨询]Consumer Finance• Financial License [⾦融许可证] with the appropriate business
scope

Automobile Finance• Financial License [⾦融许可证] with the appropriate business
scope

Financial Leases• Financial License [⾦融许可证] with the appropriate business
scope

Micro-Loans• Micro-Loan Business License or Approval Documents Issued
by the Financial Office at the Provincial Level or above [⼩额贷款公司经营许可证或省级以上监管部⻔发放的批⽂]• Business License [营业执照] with the appropriate business
scopeApple Advertising Guidelines for mainland China | July 2024

Financial Information• Value-Added Telecommunications Business License [增值电信业务经营许可证]And one of the following is required:• Filing of Domestic Financial Information Service Institutions [境内⾦融信息服务备案]• License for the Provision of Financial Information Services in
China by Foreign Institutions [外国机构在中国境内提供⾦融信息服务许可证]Payment Services• For apps that include online payment, prepaid card issuing/
acceptance, and credit card acquiring services: Payment
Business License [⽀付业务许可证] is required. If offer crossborder payment services, approval documents issued by SAFE
[外汇管理局批准⽂件] is required.
• For apps that include fourth-party payment services: Filling of
Outsourcing Acquiring Service Providers [收单外包服务机构备案] from PCAC

Currency Exchanges• Permit for Franchised Domestic and Foreign Currency
Exchange Business for Individuals [个⼈本外币兑换特许业务经营许可证]Credit Agencies• For credit agencies that are operating businesses regarding
individuals: individual credit investigation business license [个⼈征信业务经营许可]• For credit agencies that are operating businesses regarding
enterprises or institutions: Record- filing with the local agencyof the People’s Bank of China [所在地⼈⺠银⾏省级分⽀⾏的备
案]

Charity
Crowdfunding

Pawn Services

One of the following is required:• Pawn Business License [典当经营许可证]• Special Industry Permit [特种⾏业许可证]

Financing Guarantee
Companies• Financing Guarantee Business License [融资担保业务经营许可

Financial Leasing Companies• Finance Lease License [融资租赁牌照]Insurance Companies• Insurance License [保险许可证]

Insurance Agencies• Insurance Agency License [保险中介许可证]Charity Crowdfunding• Value-Added Telecommunications Business License [增值电信证]业务经营许可证]Based on your app, additional documents may be required. For
example:For fundraising (money / clothes), one of the following isrequired:• Charitable Organization Public Fundraising Certificate [慈善组织公开募捐资格证书]• Being listed in the List of Charitable Organizations' Internet
Fundraising Information Platforms [慈善组织互联⽹募捐信息平
台名单]Apple Advertising Guidelines for mainland China | July 2024

Business Franchise
Investments

Medical and HealthSelf-operated Brand
Investment and Franchise
Business• Archival Filing of Commercial Franchise [商业特许经营备案]

Investment and Franchise
Information Platforms• Proof of partnership with at least three franchising brands andthe Archival Filings of Commercial Franchise for them
• Value-Added Telecommunications Business License [增值电信业务经营许可证]Health Examination
Institutions• Medical Institution Practicing License [医疗机构执业许可证]• Medical Advertising Review Certificate [医疗⼴告审查证明]• Medical Advertisement Product Sample Form [医疗⼴告成品样

One of the following is required:• Value-Added Telecommunications Business License [增值电信业务经营许可证]• ICP filing [ICP备案]件表]
Dental Services• Medical Institution Practicing License [医疗机构执业许可证]• Medical Advertising Review Certificate [医疗⼴告审查证明]• Medical Advertisement Product Sample Form [医疗⼴告成品样
件表]Online Hospital• Medical Institution Practicing License [医疗机构执业许可证]with the scope of "online hospital"• Medical Advertising Review Certificate [医疗⼴告审查证明]• Medical Advertisement Product Sample Form [医疗⼴告成品样
件表]Based on your app, additional documents may be required.

Medical and Health
Information Platforms• Value-Added Telecommunications Business License [增值电信业务经营许可证]• Online Medical Products Information Service License [互联⽹药品信息服务资格证书]Intelligent Devices• Certificate for China Compulsory Product Certification [中国国家强制性产品认证证书]

Therapy Services• Business License with the scope: “therapy [⼼理咨询]” orrelated scope• Value-Added Telecommunications Business License [增值电信业务经营许可证]• At least three Therapist Qualification Certificates [⼼理咨询资格证书]Medical Escort Services• Value-Added Telecommunications Business License[增值电信业务经营许可证] or ICP filing [ICP 备案]• Business License [营业执照] with the scope of “healthconsulting” [健康咨询]

Hospital Online Registration
Services• Value-Added Telecommunications Business License[增值电信业务经营许可证] or ICP filing [ICP 备案]• Cooperation agreement with at least three Tertiary Hospitals[三甲医院的合作协议]Apple Advertising Guidelines for mainland China | July 2024

Education

Education Services• Value-Added Telecommunications Business License [增值电信业务经营许可证]And one of the following is required:• School License [办学许可证]• Legal Person Certificate of Public Institution [事业单位法⼈证书]• Private School License [⺠办学校办学许可证]• Private Non-enterprise Institution License [⺠办⾮企业单位登记证书]• Business License [营业执照] with the appropriate scope:education, training, or other related businesses

Education Utilities• Value-Added Telecommunications Business License [增值电信业务经营许可证] or ICP filing [ICP备案]Apple reserves the right to modify these qualifications at any time. Apple may also apply restrictions or limitations toyour advertising at its discretion.
If you have any questions about our policies, please feel free to contact us.

Apple Advertising Guidelines for mainland China | July 2024