GLOBIS Pre-MBA Course Offered This October 2024
Essentials of Marketing and Strategy

Course Details
Upon completing the course, you will be able to understand:
The role of strategy and marketing in corporate management
Processes for formulating a competitive business strategy from the perspective of top management
Basic marketing concepts and how they can be applied to achieve strategic goals
Frameworks and analytical methods through practical application to short cases
How to think about theories and the qualitative aspects of corporate management

Practical for Today's Leaders

3 Months, 18 HoursOnline Teaching

Certificate

100% interactive courses taught
by industry experts using cases based on actual
business issues in a variety of industries

Suitable for busy professionals with6 sessions held every other week

Flexible for today’s lifestyle, choose
to join on-site in Bangkok or online

Participants will receive a certificate
upon course completion

Schedule

Format:Online or Hybrid: Online or Crown Praza Bangkok Lumpini Park
Course Fee: 37,850 THB (Excluding VAT),
scholarships are available for self-sponsored participants

6 Saturdays

9 AM - 12 PM

Oct. 5Oct. 19

Nov. 2

Nov. 16

Nov. 30

Dec. 14

Alex Scharf
He is the product director of GLOBIS Unlimited, an online business learning platform utilized by over 150 companies worldwide andlearners from more than 50 countries. Prior to GLOBIS Unlimited, Alex launched GLOBIS's Online MBA program, the first fully live online MBAfrom an accredited institution in Asia. He is also a board member at GLOBIS USA Inc. in San Francisco, California. Having lived in Japanfor over a decade, Alex has worked in local government, technology, and education.

Education:
BA, International Studies, University of Washington
BS, Computer Science, Oregon State University
MS, Data Science, University of Illinois@globisthailand

Themes and Reading Materials
SESSION 1
THEME

SESSION 2QB HOUSE

Overview of Strategy

Nitori and IKEA

THEME

Establishing a Competitive Advantage in Business Strategy

CASE

Nitori and IKEA

Environment Analysis for Developing a Business Strategy

CASE

QB House

SESSION 3

SESSION 4

NKK, Kawasaki SteelFujifilm’s Cheki

THEME

Comprehensive Exercises: Corporate Strategy

THEME

Overview of Marketing: Analysis and Planning

CASE

Reorganization of the Japanese Steel Industry

CASEA Comeback for Fujifilm’s Cheki

SESSION 5SESSION 6

Vermicular Ricepot

Emirates Airline

THEME

Drafting Measures in Marketing Strategy (Marketing Mix (4Ps))

THEME

Comprehensive Exercises (Case Study Analysis)

CASE

Vermicular Ricepot: Riding a Dream

CASE

Emirates Airline: Connecting the Unconnected

Alumni in Thailand
Kantapol Manaspon
Fund Manager, Tech Corporate Venture Capital“ While working and raising a family in Thailand, I started with a few Pre-MBA courses first before finallydecided to move into the Part-time Online MBA at GLOBIS. GLOBIS has provided me with the businessknowledge, entrepreneurial mindset, and dynamic network to transform myself from being an engineer
to being a business professionals confident in assessing tech startups”

Transform Yourself with the Pre-MBA
The Pre-MBA program offers practical business courses taught entirely in English over the course of 3 months

It covers the fundamentals of business administration such as strategy, marketing, leadership, accounting, finance, and more
Participants analyze corporate issues described in business cases and discuss solutions in an interactive learning environment
Certificates are offered for the non-degree courses upon successful completion of each subject

Next steps

Apply to the Pre-MBA

GLOBIS Thailand

www.globis.co.th

www.globis.co.th/events/Learn More

Join our Events#2333 M Thai Tower, All Seasons Place 23Fl., 87 Wireless Road,Lumpini, Pathumwan Bangkok 10330 Thailand
TEL: +66 (0)2 627 9027
Email: imba-info@globis.ac.jp@globisthailandPowered byJapan’s No. 1 MBA

From Japan to Thailand, we develop visionary leaders who create and innovate societies
Our innovative approach to teaching business education has established GLOBIS to be Japan’slargest business school having taught over 6,000 MBA alumni and more than one million professionals
through our corporate training programs.
The Pre-MBA we offer at GLOBIS Thailand is an experiential learning program held entirely in English
and taught by world-class lecturers from GLOBIS University in Japan.
Guided by industry professionals and international case studies, be ready to analyze, discuss, andpresent in our dynamic, and encouraging learning atmosphere. Equip yourself with practicalknowledge and skills that will allow you to make an immediate impact at work right away!

Our Services
GLOBIS Thailand strives to provide services that can havetangible results for both the individual and corporation.

Pre-MBA Program:
3-month business courses covering business fundamentals suchas strategy, marketing, HR, and business analytics held online orhybrid in Bangkok

MBA Programs in Tokyo and Online
Consult with us about your MBA journey at GLOBIS University
whether you want to study in Japan or online from Thailand.
Discover scholarship opportunities and learn how the Pre-MBA
can lead you to the future MBA

Founder’s Message“We are very excited to expand our presence in Thailand
with our Pre-MBA courses in the hybrid format. Our missionhas always been to pave the way for change and innovation.
We do this by connecting our three core pillars: people,capital, and knowledge to foster the business ecosystemand support visionary leaders. Maintaining these pillars
is what we envisioned when we founded a venture capitalfirm, a publishing company, and, of course, our businessschool.”

Corporate Training Programs:
Customized and packaged global training programs taught
in-house or online

GLOBIS Unlimited and nano MBA program:
Bited-sized on-demand learning platforms with AI boosted evaluation
powered by Japan’s No. 1 MBA curriculum

Founder & President of GLOBIS Corporation
President, Graduate School of Management,
GLOBIS University

Since January 2021, we have conducted more than 30 course sessions, CEO seminars and networking
events. Regardless of the COVID - 19 situation in Thailand, GLOBIS encourages the never-stop-learning self
development experience by offering appropriate learning formats either entirely online or in the hybrid format.